UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON D.C. 20549
FORM 10-K
☒ ANNUAL REPORT PURSUANT TO SECTION 13 or 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
For the fiscal year ended December 31, 20202023
or
☐ TRANSITION REPORT PURSUANT TO SECTION 13 or 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

COMMISSION FILE NUMBER:  000-16509
cia-20201231_g1.jpg
citizens_logoonly_cmyk.jpg

CITIZENS, INC.
(Exact name of registrant as specified in its charter)charter)

Colorado84-0755371
(State or other jurisdiction of incorporation or organization)(I.R.S. employer identification no.)
11815 Alterra Pkwy, Suite 1500, Austin, TX 78758
(Address (Address of principal executive offices) (Zip Code)

Registrant's telephone number, including area code (512) 837-7100

Securities registered pursuant to Section 12(b) of the Act
Class A Common StockCIA New York Stock Exchange
(Title of each class)(Trading symbol(s))(Name of each exchange on which registered)
Securities registered pursuant to Section 12(g) of the Act
None
(Title of class)

Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act. ☐ Yes ☒ No
Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act. ☐ Yes ☒ No
Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.  ☒ Yes   ☐ No
Indicate by check mark whether the registrant has submitted electronically every Interactive Data File required to be submitted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit such files).  ☒ Yes ☐ No

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, a smaller reporting company or an emerging growth company. See the definitions of "large accelerated filer," "accelerated filer," "smaller reporting company," and "emerging growth company" in Rule 12b-2 of the Exchange Act:
Large accelerated filerAccelerated filerNon-accelerated filerSmaller reporting companyEmerging growth company
If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐

Indicate by check mark whether the registrant has filed a report on and attestation to its management’s assessment of the effectiveness of its internal control over financial reporting under Section 404(b) of the Sarbanes-Oxley Act (15 U.S.C. 7262(b)) by the registered public accounting firm that prepared or issued its audit report.
If securities are registered pursuant to Section 12(b) of the Act, indicate by check mark whether the financial statements of the registrant included in the filing reflect the correction of an error to previously issued financial statements. ☐






Indicate by check mark whether any of those error corrections are restatements that required a recovery analysis of incentive-based compensation received by any of the registrant’s executive officers during the relevant recovery period pursuant to §240.10D-1(b). ☐

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Act).   ☐ Yes  ☒ No
As of June 30, 2020,2023, the aggregate market value of the Class A common stock held by non-affiliates of the registrant was approximately $294,118,656.$115,859,350.





NumberAs of March 6, 2024, the Registrant had 49,572,398 shares of Class A common stock outstanding as of March 5, 2021.
Class A:  49,559,040
Class B:    1,001,714outstanding.

DOCUMENTS INCORPORATED BY REFERENCE
Part III of this Report incorporates by reference certain portions of the definitive proxy materials to be delivered to stockholders in connection with the 20212024 Annual Meeting of Shareholders (the "2021"2024 Proxy Statement"). The 20212024 Proxy Statement will be filed with the Securities and Exchange Commission within 120 days after the end of the fiscal year to which this report relates.



Image2.jpg

TABLE OF CONTENTS
 
Page
PART I 
Item 1.
Item 1A.
Item 1B.
Item 1C.
Item 2.
Item 3.
Item 4.
PART II  
Item 5.
Item 6.
Item 7.
Item 7A.
Item 8.
Item 9.
Item 9A.
Item 9B.
Item 9C.
PART III  
Item 10.
Item 11.
Item 12.
Item 13.
Item 14.
PART IV  
Item 15.
Item 16.
 


Table of Contents

CITIZENS, INC.
FORWARD-LOOKING STATEMENTS
 
This Annual Report on Form 10-K (“Form 10-K”) contains forward-looking statements, within the meaning of the Private Securities Litigation Reform Act of 1995, that involve risks and uncertainties. Many of the forward-looking1995. All statements are locatedcontained in Part II, Item 7 of this Form 10-K under the heading “Management’s Discussionother than statements of historical fact, including statements regarding our future results of operations and Analysis of Financial Conditionfinancial position, our business strategy and Results of Operations.”plans, our expected capital needs, and our objectives for future operations, are forward-looking statements. Forward-looking statements provide current expectations of future events based on certain assumptions and include any statement that does not directly relate to any historical or current fact. Forward-looking statements can alsomay be identified by words such as “future,” “anticipates,” “believes,” “estimates,” “expects,” “intends,” “plans,” “predicts,” “will,” “would,” “could,” “can,” “may,” and similar terms. Forward-lookingWe have based these forward-looking statements largely on our current expectations and projections about future events and trends that we believe may affect our financial condition, results of operations, business strategy, short-term and long-term business operations and objectives, and financial needs. These forward-looking statements are subject to a number of risks, uncertainties and assumptions, including those described in Part I, Item 1A, Risk Factors in this Form 10-K. Moreover, we operate in a very competitive and rapidly changing environment. New risks emerge from time to time. It is not guaranteespossible for our management to predict all risks, nor can we assess the impact of future performance andall factors on our business or the Company’sextent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements we may make. In light of these risks, uncertainties and assumptions, the future events and trends discussed in this Form 10-K may not occur and actual results could differ significantlymaterially and adversely from the results discussedthose anticipated or implied in the forward-looking statements. Factors that might cause such differences include, but are not limited to, those discussed in Part I, Item 1A of this Form 10-K under the heading “Risk Factors”. The Company assumes

We assume no obligation to revise or update any forward-looking statements for any reason, except as required by law. Currently, someYou should be aware that factors not referred to above could affect the accuracy of the most significant factors that could cause our actual results to differ significantly from our forward-looking statements are those relating to the adverse effects of the COVID-19 pandemic, including:and use caution and common sense when considering our forward-looking statements.

Securities market disruption or volatility and related effects such as decreased economic activity that affect our investment portfolio;
Decreased premium revenue and cash flow from disruption to our distribution channel of independent agents and consultants, customer self-isolation, travel limitations, business restrictions and decreased economic activity; and
An unusually high level of claims, lapses or surrenders in our insurance operations, which could affect our liquidity and cash flow.ACCESS TO INFORMATION

The U.S. Securities and Exchange Commission ("SEC") maintains a website that contains reports, proxy and information statements, and other information regarding issuers, including the Company, that file electronically with the SEC. The public can obtain any documents that the Company files with the SEC at http://www.sec.gov. We also make available, free of charge, through our Internet website (http://www.citizensinc.com), our Annual ReportReports on Form 10-K, Quarterly Reports on Form 10-Q, Current Reports on Form 8-K, Section 16 Reports filed by officers and directors, news releases, and, if applicable, amendments to those reports filed or furnished pursuant to Section 13(a) or 15(d) of the Securities Exchange Act of 1934, as soon as reasonably practicable after we electronically file such reports with, or furnish such reports to, the SEC.  We are not including any of the information contained on our website as part of, or incorporating it by reference into, this Annual Report on Form 10-K.

SUMMARY OF RISK FACTORS

The following is a summary of the material risks and uncertainties we face. The summary below is not exhaustive and is qualified by reference to the full set of risk factors set forth in Part I. Item 1A. Risk Factors.

A substantial portion of our revenue is generated from sales of our insurance products in foreign countries. In many of these countries, we have not registered to do business and our products have not been approved by a governmental authority. This could cause us to have to cease doing business in certain foreign markets or risk fines or other penalties. Changes in the application, interpretation or enforcement of foreign insurance laws that impact our business could also negatively affect our financial position or results of operations.
Our overall financial performance depends primarily upon the pricing of our insurance products and the accuracy of our pricing assumptions. Actual experience that differs materially from these assumptions, such as increases in policy surrenders, lapses or withdrawals, or increased claims, could increase our costs and negatively affect our liquidity.
The Company's financial condition, liquidity and results of operations largely depend on the Company's ability to underwrite and set premiums accurately for the risks it faces.

December 31, 20202023 | 10-K 1

Table of Contents

CITIZENS, INC.
Management of our claims handling process, including awareness of fraudulent claims, is critical to our business, as mismanagement or payment of fraudulent claims could materially increase our benefit expenses.
The prolonged impact of COVID-19 could materially affect various aspects of our business.
We distribute our products through independent consultants and marketing agencies with whom we have contractual relationships. We have less control over these consultants and agencies than we would have over employee agents. Additionally, we depend on these independent consultants and agencies to help us develop and maintain relationships with our policyholders. Failure to attract and retain our independent consultants could negatively impact our premium revenues and increase benefit expenses due to increased surrenders and lapses.
Citizens is a holding company that has minimal operations of its own. Citizens depends on cash flow from its subsidiaries to be able to meet most of its working capital needs.
The insurance industry is highly regulated and imposes capital and surplus requirements upon our operating subsidiaries. This could affect their ability to provide cash for Citizens or could cause Citizens to have to make additional capital contributions to its operating subsidiaries.
A significant portion of our revenues is generated by investment income, which is directly impacted by global and U.S. market conditions. Our investment return, or yield, on invested assets is an important element of the Company’s earnings since insurance products are priced with the assumption that premiums received can be invested for a period of time before benefits are paid.
The low interest rate environment continues to limit increases in profit margins for insurers, including us. Low interest rates negatively affect our margin for products where we pay guaranteed interest rates to policyholders. We may have to discontinue such products in a sustained low interest rate environment.
Our Amended and Restated Articles of Incorporation give the holders of the Class B common stock of the Company the exclusive right to elect a simple majority of the members of the Board. Historically, the holder of the Class B common stock has controlled our Company.We have entered into an agreement with the holder of 100% of the outstanding Class B common stock to purchase all of the outstanding Class B common stock.Upon consummation of the purchase, the Class B common stock will be considered authorized, but unissued.If the Company decided to sell the Class B common stock to raise capital and an acquirer was able to obtain regulatory approval to purchase the Class B common stock, the holder of such reissued shares would gain control of the Company.

Any of these factors, in whole or in part, could materially and adversely affect the Company’s business, financial condition, operating results and stock price.

December 31, 2020 | 10-K 2

Table of Contents

CITIZENS, INC.
PART I

Item 1.   BUSINESS

OVERVIEW

Citizens, Inc. ("Citizens" or the "Company") is an insurance holding company incorporated in Colorado serving the life insurance needs of individuals in the United States since 1969 and internationally since 1975. Through our domestic insurance subsidiaries, we are licensed to provide insurance benefits to residents in 39 U.S. states and through our international subsidiaries, we provide insurance benefits to residents in 31 U.S. states and more thanover 75 different countries. We pursue a strategy of offering traditional insurance products in niche markets where we believe we are able to achieve competitive advantages. We had approximately $1.8$1.7 billion of assets and approximately $4.9 billion of direct insurance in force at December 31, 2020 and approximately $4.1 billion of insurance in force.  2023.  

We operate in two business segments:

Life Insurance segment - Internationally, we sell U.S. dollar-denominated ordinary whole life insurance, endowment and endowmentcritical illness policies predominantly sold to non-U.S. residents, located principally in Latin America and the Pacific Rim, sold through independent consultants in various countries;Rim. Domestically, we sell whole life insurance, life insurance with living benefits, critical illness, credit life and disability products throughout the U.S.

Home Service Insurance segment - We sell final expense life insurance and limited liability property insurance policies marketed to middle- and lower-income households, as well as whole life products with higher allowable face values, in Louisiana, Mississippi and Arkansas, and sold through independent agents and through funeral homes.Arkansas.

Our Principal Brands

LIFE INSURANCE SEGMENT
CICA Life AI color.jpg
Internationally, we conduct our Life Insurance segment business through CICA Life, A.I., a Puerto Rico company ("CICA International").
CICA Life of America.jpg
Domestically, we conduct our Life Insurance segment business through CICA Life Insurance Company of America ("CICA Domestic").

HOME SERVICE INSURANCE SEGMENT
SPLIC Logo.jpg
We conduct our Home Service Insurance segment through Security Plan Life Insurance Company ("SPLIC") and Magnolia Guaranty Life Insurance Company ("Magnolia").

As an insurance provider, we collect premiums on an ongoing basis from our policyholders and invest the majority of the premiums to pay future benefits, including claims, surrenders and policyholder dividends. Accordingly, the Company derives its revenues principally from: (1) life insurance premiums earned for insurance coverages provided to insureds;insureds in our two operating segments; and (2) net investment income. In addition to paying and reserving for insurance benefits that we pay to our policyholders, our expenses consist primarily of the costs of selling our insurance products (e.g., commissions, underwriting, marketing expenses), operating expenses and income taxes.

Because collection of premiums is the primary source of our revenues, our overall financial performance depends primarily upon the development and distribution of our products. A key to product development is the pricing of our insurance products and the accuracy of our pricing assumptions. The Company seeksWe seek to price our insurance policies such that insurance premiums and future net investment income earned on premiums received will cover our expenses and the ultimate cost of paying claims reported on theour policies, our expenses and provide forwill also yield a profit margin. Pricing adequacy depends on a number of factors, including proper evaluation of underwriting risks, the ability to project future losses based on historical loss experience adjusted for

December 31, 2023 | 10-K 2

Table of Contents
CITIZENS, INC.
known trends, proper evaluation of underwriting risks, the Company’s response to competitors, the ability to obtain regulatory approvalcommission payments for rate changes if applicable,selling our products, expectations about interest rates and regulatory andor legal developments, and expense levels.

In order to manage the risks related to pricing, we employ medical underwriting procedures to assess and quantify risks before we issue policies. Insurance applications are reviewed to determine eligibility based on underwriting guidelines we establish, as well as to determine the applicable premium. We periodically review our underwriting requirements and may make changes as needed.

We also seek to manage pricing risk through:

favorable risk selection and diversification;
management of claims;
use of reinsurance;
careful monitoring of our mortality and morbidity experience; and
management of our expense ratio.

In addition to insurance premiums, the investment return, or yield, on invested assets is an important element of the Company’s earnings since life insurance products are priced with the assumption that premiums received can be invested for a period of time before benefits are paid. MostPursuant to regulatory guidelines, most of the Company’s invested assets have beenare held in available for saleavailable-for-sale ("AFS") fixed maturity securities, primarily in asset classes of corporate bonds, municipal bonds, and government obligation bonds. The interest rate environment has a significant impact on the determination of insurance contract liabilities, our investment rates and yields, and our asset/liability management. The profitability

December 31, 2020 | 10-K 3

Table of Contents

CITIZENS, INC.
of fixed annuities, riders and otherour "spread-based" product features depends largely on the Company’s ability to earn target spreads between earned investment rateshigher returns on invested assets andthan the interest creditedwe credit to policyholders.

The primary investment objective for the Company is to maximize economic value, consistent with acceptable risk parameters, including the management of credit risk and interest rate sensitivity of invested assets, while generating sufficient after-tax income to meet policyholder and corporate obligations. The Company maintains a prudent investment strategy that may vary based on a variety of factors including business needs, regulatory requirements and tax considerations.

CHANGE IN CONTROL; AGREEMENT TO PURCHASE THE CLASS B SHARES; ANTICIPATED DIVESTITURE OF CONTROL2021, WE BECAME A NON-CONTROLLED COMPANY

On July 29,Throughout most of our history, the Company was led and controlled by our founder Harold E. Riley and his family members. Mr. Riley passed away in 2017 and in 2020, a change-in-control of our Company occurred when the shares held by the Harold E. Riley Trust were transferred to the Harold E. Riley Foundation (the “Foundation”) became the owner of 100% of the Company’s outstanding Class B common stock (the “Class B Shares”). Because the Company’s Restated and Amended Articles of Incorporation provide that the holders of the Class B Shares shall have the exclusive right to elect a simple majority of the members of the Board of Directors (the “Board”) of the Company, as of such date, the Foundation controlled the Company (the “change in control”).

Following the change in control, several material events occurred that impacted us:

On August 5, 2020, Geoffrey M. Kolander, our President and Chief Executive Officer and a member of the Board, resigned, triggering the change in control severance provision in his employment agreement with the Company;
On the same date, Gerald W. Shields, our Vice Chairman of the Board, was appointed as the Interim Chief Executive Officer and President of the Company, to serve in such position while the Board conducted a search to find a permanent replacement for Mr. Kolander;
On August 13, 2020, the Foundation delivered an Action by Written Consent of the Foundation to the Company, purporting to remove the Company’s directors elected by the Class B Shares ("Class B directors") and add five director nominees to the Company’s Board;
The Board disputed the Foundation's action, on the basis that the Foundation did not follow the required procedures for director appointments mandated by the Company's Corporate Governance Guidelines and Nominating and Corporate Governance Committee charter;
As described in Item 3. Legal Proceedings, on September 2, 2020, the Foundation filed suit against the Company and its eight directors in the District Court for Arapahoe County, Colorado (the “Colorado Litigation”,
and on September 28, 2020, the Foundation and the Company entered into a mutually agreed Status Quo Stipulation, whereby the Board and its committees agreed not to direct or permit anyone on their or the Company’s behalf to take any significant action that is outside the ordinary course of business without the consent of the Foundation;
The two sole charitable beneficiaries of the Foundation, Baylor University and Southwestern Baptist Theological Seminary (the “Foundation Beneficiaries”), subsequently filed a lawsuit against the Foundation and its Chief Executive Officer / President, Michael C. Hughes (who was also one of the purported nominees submitted to the Company by the Foundation), claiming, among other things, that the Foundation’s board of trustees breached their fiduciary duties to the Foundation and misused Foundation monies for personal benefit, including the litigation against the Company in an attempt to seat themselves on the Company’s board (the “Texas Third-Party Litigation”);
The Texas Attorney General intervened on behalf of the Foundation Beneficiaries in the Texas Third-Party Litigation; and
On December 7, 2020, the Company filed counterclaims and third-party claims in the Colorado Litigation against the Foundation and two of its officers or trustees, Charles W. Hott and Michael C. Hughes alleging that Mr. Hughes and Mr. Hott, as trustees or officers of the Foundation, among other things: (i) defrauded state insurance regulators in order to seize control of the Company, (ii) breached their fiduciary duties to all of the Company’s shareholders, and (iii) violated the Colorado Consumer Protection Act (collectively, the “Counterclaims").

OnIn February 6, 2021, the Foundation Beneficiaries settled the Texas Third-Party Litigation with the Foundation in which they alleged that the Foundation trustees, including Mr. Hughes and Mr. Hott, breached their fiduciary duties

December 31, 2020 | 10-K 4

Table of Contents

CITIZENS, INC.
to the Foundation and misused Foundation monies for personal benefit, including the filing of the Colorado Litigation (see Item 3, Legal Proceedings - “Texas Suit filed by the Foundation’s Beneficiaries against the Foundation”). As a result of their settlement, Mr. Hughes and Mr. Hott were removed as trustees from the Foundation. The Foundation Beneficiaries, upon gaining control of the Foundation through their appointed trustees to the Foundation, agreed to dismiss the Colorado Litigation and entered into a Mutual Agreement for Compromise, Settlement and Release with the Company and its individual directors (the “Foundation Settlement Agreement”).

As a result of the Foundation Settlement Agreement:

The Company, its directors and the Foundation dismissed all claims at issue in the Colorado Litigation and the parties agreed to mutual releases for conduct prior to February 5, 2021;
The Company: (a) restored its Board to its form as of August 12, 2020 consisting of a nine-seat Board comprised of four directors elected by the Company's Class A common stock (Christopher W. Claus, J.D. Davis, Jr., Gerald W. Shields, and Frank A. Keating II), four Class B directors (E. Dean Gage, Robert B. Sloan, Terry S. Maness, and Constance K. Weaver), and one Class B vacancy; and (b) restored the Company’s Amended and Restated Bylaws to the form in which they existed on August 12, 2020;
The Foundation withdrew the Foundation nominees who had been submitted pursuant to the August 13, 2020 Action by Written Consent of the Foundation and approved the restoration of the four Class B directors named above; and
The Foundation agreed to sell, and the Company agreed to purchase, 100% of the Company’s Class B Shares from the Foundation for $9.1 million.

On February 6, 2021, pursuant to the Foundation Settlement Agreement, the Company entered into an agreement with the Foundation to purchase all of the outstanding shares of Class B Sharescommon stock for a purchase price of $9.1 million (the “B Share Transaction”). As required byAfter the insurance holding company systems laws that govern our insurance subsidiaries, the Company and the Foundation are in the processcompletion of acquiring the necessary regulatory approvals to consummate the B Share Transaction. On March 5, 2021, the Company paid the purchase price to the Foundation to hold in escrow until the regulatory approval has been obtained. As of the date that all such required regulatory approvals are obtained, the Foundation will deliver the Class B Shares to the Company and divest its control of the Company. In accordance with Colorado law, the Class B Shares will then be classified as authorized, but unissued shares. Once the Class B Shares are classified as unissued shares:

the Company will only have one class of stock outstanding: the Class A common stock, which is registered under the Securities Exchange Act of 1934, as amended, and listed on the New York Stock Exchange (“NYSE”); and
the Class B Shares will not have any voting rights; and
the holders of the Class A shares will be entitled to elect all of the directors at the Company’s annual meetings (after any annual meeting for which the record date has already occurred); and
the Company will no longer be a “controlled” company as defined under the NYSE rules and therefore will be obligated to comply with certain additional listing standards.

Due to the settlement of the Colorado Litigation and the B Share Transaction and the Company believes that it will be better positioned to hireappointment of a new Chief Executive Officer, andwe believe the Company was positioned to offer stability to our management team, employees and independent sales force in orderand was able to move forward with ournew business and Strategic Initiatives,strategic initiatives, as described below.

STRATEGIC INITIATIVES

During 2020,Historically, our insurance companies have only issued a few products and had limited distribution channels. Since the COVID-19 pandemicchange-in-control described above, our growth strategy shifted customer, agentto focusing on first year sales growth through introduction of new products and employee needs, habitsnew distribution channels, retaining renewal premiums through policy retention efforts, focused execution, and expectationsfinancial and forced virtualization of our operations. When the pandemic emerged, we took immediate stepsexpense discipline. We believe these factors will lead to ensure business continuitygrowth and stability. Towards the end of 2020 and as we head into 2021, we accelerated longer-term recovery efforts and pivoted to reemphasize growth in order to cultivate enduring value for our key stakeholders.profitability.

We entered 2021 with clearly defined prioritiesbelieve that our roadmap execution process is key to achieving our strategic goals as it helps us focus on three specific sales levers in order to seteach market - products, promotions and processes. Specifically, we implemented a course for long-term profitable growth. Our growth strategy consists of focusing on our customers’ needs, our sales force, and use of technology to improve our processes:five-quarter roadmap that lays out the following:


December 31, 2020 | 10-K 5

Table of Contents

CITIZENS, INC.
CustomersProducts. We are focusinghave a robust product development process that focuses on our customer needs by making changesdeveloping new products tailored to enhanceour specific markets, working with partners to develop products tailored to their markets, and enhancing existing products. New products repricinghelp our sales force, as they can sell additional products to existing customers and introducingoffer a broader portfolio of products to entice prospective customers. A broader product portfolio also helps attract new offerings.distributors. Our management team meets on a monthly basis to ensure we are bringing the right products to market at the right time.

Sales ForcePromotions. We are focused on implementing sales promotions and campaigns in order to align our sales consultant compensation opportunities with our premium revenue goals and our growth and retention initiatives.

TechnologyProcesses. We are implementing process improvements and new technologies in order to get products to our customers faster helpand improve the experience for both our sales force by promoting safe, yet effective sales practices,policyholders and our agents. We also implemented new processes and technologies to help our employees work more effectively and efficiently.

We believe this 3-prong growth strategy will help us grow premium revenues

December 31, 2023 | 10-K 3

Table of Contents
CITIZENS, INC.
Status of New and Enhanced Products; Trends in existing marketsMarket Demand

As mentioned above, offering new and allow usenhanced products are key to expand into new markets. We are executing on this strategy as follows:achieving our strategic goals. In 2023 we:

ExpansionIntroduced 3 new products in both English and Spanish under our CICA Domestic brand, leading to first year premium revenue growth of Life Insurance Segment into Hispanic US Market13% in 2021. Because we have developed the ability to complete insurance transactions end-to-end in Spanish and Portuguese and understand the needs of the Hispanic market due to over 45 years of doing business in Latin America, we have expanded our Life Insurance segment to the Hispanic market in the U.S. and expect to begin selling in this market during early 2021.We have developed a whole life insurance product for this expansion that has already been approved in the state of Florida and are partnering with a marketing agency to build out a sales force to sell this product.

Transformation of our Home Service Insurance Segment. The Home Service Insurance business is a focus of transformation to drive sales growth for the Company in 2021. Prior to mid-2020, the focus of this segment was collections, i.e. renewal premiums. We reorganized our sales force, hired a new director of sales in 2020 and expect to update our product portfolio, to bring attractive and highly competitive offerings to market in early 2021.

Launched New Marketing Campaigns.In 2020, we recognized the value that having different sales campaigns throughout the year had on our sales force and launched sales campaigns throughout 2020 that incentivized agents at all levels of seniority. The incentives were different depending on the campaign, however they all created competition within the sales force, which we believe drove more sales per independent consultant / agent.In 2020:segment.

In our Life Insurance segment, we createdObtained an A.M. Best rating for the first time ever in July 2023.
CICA Domestic is rated as a sales campaign that helped lead to 75% higher first year premiums in the fourth quarter of 2020 as compared to the third quarter of 2020 and 15% higher first year premiums when compared to the fourth quarter of 2019. The amount of first year premiums in our Life Insurance segment in the fourth quarter of 2020 were the highest since the fourth quarter of 2017.B++ with a "Very Strong" balance sheet. We believe this will help us expand our distribution networks and the reason this campaign worked so well was becauseappeal of the various levels of detail included in the incentives, as well as our execution of the campaign.
In the Home Service Insurance segment, we launched a sales campaign with incentivesproducts to our independent agents that resulted in an increase in the amount of in-force insurance for our current customer base.consumers.

Multiple campaigns are scheduledCompleted the move of our international business from Bermuda to occur during 2021 in order to continue incentivizing and motivating our sales force.

Implemented Operational Improvements. As the world became more digital in 2020 due to the COVID-19 pandemic,Puerto Rico, which we implemented technological improvements to make our operations more effective and efficient. We updated our underwriting processes and introduced a revised policy applicationbelieve will drive greater demand for our international business in order to remove barriers to sales with a more frictionless process for agents and applicants and to reduce underwriting expense. We enhanced our policyholder and agent self-services with new capabilities to make it easier to do business with us including expanding our alternative payment methods for our Home Service Insurance segment to accept credit card and debit card payments. We also focused on training our sales force to sell our policies and service our policyholders virtually.products.

As we seek to optimize value for the Company, itsCompany's shareholders, customers and its distributors, we believe our efforts to develop and enhance our products, incentivize our sales force and make process and technology improvements will continue to put the Company on a stronger financial footing and drive sustainable growth.


December 31, 2020 | 10-K 6

Table of ContentsLIFE INSURANCE SEGMENT

CITIZENS, INC.
LIFE INSURANCE

OurUntil December 31, 2022, our Life Insurance segment primarily operatesoperated through CICA Life Ltd. ("CICA Ltd."Bermuda"), a Bermuda company, which issues ordinary whole lifecompany. Upon surveying the market demands and needs of our policyholders, in 2022 we formed a new subsidiary in Puerto Rico, CICA Life, A.I. ("CICA International"). CICA International received a license in September 2022 to issue business as a Puerto Rico international insurer for the Company’s international portion of its Life Insurance segment. Beginning January 1, 2023, all new international policies are issued by CICA International (CICA Life, A.I.) and on August 31, 2023, CICA Bermuda transferred all of its insurance in force business to CICA International and we voluntarily surrendered our insurance license in Bermuda. Because CICA International provides our non-U.S. policyholders the ability to purchase policies in a U.S. dollar-denominated amounts to non-U.S. residents.  These products are designed to provideterritory and in a fixed amount of insurance coverage overjurisdiction where the lifeprimary language spoken is Spanish, which is the primary language of the insuredmajority of our international policyholders, we believe this change will drive sales and can include rider benefitsimprove policy retention, leading to provide additional coverage and annuity benefits to enhance accumulations.  Additionally, CICA Ltd. issues endowment contracts, which are principally accumulation contracts that incorporate an element of life insurance protection.revenue growth.

INTERNATIONAL SALESLIFE INSURANCE

Sales and Distribution

We focus our international sales of U.S. dollar-denominated ordinary whole life insurance and endowment policies to residents in Latin America and the Pacific Rim. 

As of December 31, 2020,2023, we had insurance policies in force in more thanover 75 foreign countries withand receive the majority of our premiums from Colombia, Taiwan, Venezuela, Taiwan, Ecuador and Argentina as our top producing countries.Argentina. International direct premiums comprised approximately 96%97% of total direct premiums in the Life Insurance segment and 71%70% of our total consolidated direct premiums in 2020.2023.
Globe.jpg

December 31, 2023 | 10-K 4

Table of Contents
CITIZENS, INC.
We believe positive attributes of our international insurance business typically include:

larger face amount policies issued when compared to our U.S. operations, which results in lowerlow underwriting and administrative costs per dollar of coverage;
high persistency and low mortality charges due to our customer demographics; and
premiums paid annually at the beginning of each policy year rather than monthly or quarterly, which reduces our administrative expenses, accelerates cash flow and results in lower policy lapse rates than premium payment options with more frequently scheduled payments.

Our international sales force consists ofWe sell our products internationally through independent marketing agencies and consultants who specialize in marketing life insurance products and generally have several years of insurance marketing experience.products. We enter into contracts with the independent marketing agencies pursuant to which they recruit, train and supervise their managers and associates in the sales and service of our products. These agencies receive commissions for products they sell and service, as well as commission overrides on the business that their agents produce and, in return for the override, they guarantee any debt their agents owe to us. Their sales agents also contract directly with us as independent consultants and receive commission compensation directly from us. This allows us to develop a relationship with their associates so if an agency contract is terminated for any reason, we may seek to continue the existing independent consultant marketing arrangements with the associates of such agency. Our agreements typically provide that the agencies and their agents are independent consultants responsible for their own operational expenses and are the representative of the prospective insured. Our contracts require the independent marketing agencies and consultants to understand and comply with all laws applicable to sales of our products in their country.

INTERNATIONAL PRODUCTSProducts

We offer severalCICA International issues primarily ordinary whole life insurance and endowment products in U.S. dollar-denominated amounts to non-U.S. residents.  The whole life insurance products are designed to meetprovide a fixed amount of insurance coverage over the needslife of our non-U.S. policyowners.the insured and can include rider benefits to provide additional coverage and annuity benefits to enhance accumulations.  Our endowment contracts are principally accumulation contracts that incorporate an element of life insurance protection. These products have premium rates that are competitive with most foreign local companies and have been structured to provide the policyowners with:

U.S. dollar-denominated cash values that accumulate, beginning in the first policy year, throughout a policyholder’s lifetime;
protection against devaluation of the policyowners' local currency;currency and local hyper-inflation;
capital investment in a more secure economic environment (i.e., the U.S.); and
lifetime income guarantees for an insured or for surviving beneficiaries.

Our international products have both living and death benefit features. Most policies contain guaranteed cash values and are participating (i.e., provide for cash dividends as apportioned by our BoardCICA International's board of Directors)directors).  Once a

December 31, 2020 | 10-K 7

Table of Contents

CITIZENS, INC.
policyowner pays the annual premium and the policy is issued, the owner becomes entitled to policy cash dividends as well asand may elect to receive annual premium benefits if the annual premium benefit is elected.benefits.  The policyowner has several options with regards to the policy dividends and annual premium benefits, which include, among other things, electing to receive cash, crediting such amounts towards the payment of premiums on the policy, leaving such amounts on deposit with the Company to accumulate at a defined interest rate or assigning them to a third-party. Under the "assigned to a third-party" provision, the Company has historically allowed policyowners, after receiving a copy of the Citizens, Inc. Stock Investment Plan (the "CISIP""SIP") prospectus and acknowledging their understanding of the risks of investing in CitizensCitizens' Class A common stock, the right to assign policy values outside of the policy to the CISIP,SIP, which is administered in the United States by Computershare Trust Company, N.A., our third-party plan administrator and an affiliate of Computershare, Inc., our transfer agent. The CISIPSIP is a direct stock purchase plan available to policyowners, shareholders, our employees and directors, independent consultants, and other potential investors through the Computershare website. The Company has registered the shares of Class A common stock issuable to participants under the CISIPSIP on a registration statement under the Securities Act of 1933, as amended, (the "Securities Act") that is on file with the SEC. Computershare administers the CISIPSIP in accordance with the terms and conditions of the CISIP, a copy ofSIP, which is available on the Computershare website and as part of the Company’s registration statement on file with the SEC.

INTERNATIONAL COMPETITION

December 31, 2023 | 10-K 5

Table of Contents
CITIZENS, INC.
Competition

The life insurance business is highly competitive.  WeInternationally, we compete with a number of stock and mutual life insurance companies, internationally and domestically, as well as with financial institutions that offer insurance products.  

We face competition primarily from other insurance companies that operate in the same markets and manner as we do, as well asdo. Additionally, some of our competitors are local companies formed and operated in the country in which an insured resides, and fromothers are companies foreign to the countries in which their products are sold, but issue insurance policies denominated in the local currency of those countries or issue products approved by regulators of those countries.  Some of these companies may have a competitive advantage over us due to their significantly greater financial resources, histories of successful operations and brand recognition, local licensing, partnering with local insurance companies and larger marketing forces. 

BecauseWe believe that we have a competitive advantage over some of our competitors because premiums on our international policies are paid in U.S. dollars, cash value is accumulated in U.S. dollars, and we pay claims and benefits in U.S. dollars, we provide life insurance solutions that we believe are different from and superior to those offered by foreign-domiciled companies.dollars. We believe this provides security and stability to our international productsinsureds, who are usually purchased bygenerally individuals in the middle- to upper-middle class in their respective countries and those with significant net worth and earnings that placeearnings.  Therefore, our products protect them in the upper income brackets of their respective countries.  The policies sold by our foreign competitors are generally offered broadly and are priced using the mortality of the entire population of the geographic region.  Our mortality charges are typically lower due to our customer demographics, which provides a competitive advantage.  Additionally, the assets backing the reserves for our foreign competitors' policies must be substantially invested in their respective foreign countries and, therefore, are exposed tofrom the inflationary risks and social or economic crises that have been more common in thesemany of our top-producing foreign countries.

DOMESTIC SALESLIFE INSURANCE

Domestic wholePrior to July 1, 2023, our domestic life insurance policies are sold to U.S. citizens and certain U.S. visa holdersbusiness operated through our CICA Life Insurance Company of America ("CICA")Domestic and Citizens National Life Insurance Company ("CNLIC"). CNLIC merged into CICA Domestic on July 1, 2023 in order to streamline and focus our domestic life insurance subsidiaries.business in one entity. In 2020,2023, domestic direct life insurance premiums comprised approximately 4%3% of total direct premiums in the Life Insurance segment and 3%2% of our consolidated total direct premiums overall.premiums. The majority of our domestic in force business results from renewal premiums from blocks of business of insurance companies we have acquired over the years. In late 2022, we began our "white label" program to expand our distribution, we began expanding CICA Domestic's state licenses, developing new final expense and CNLICliving benefit products, and filing these new products in multiple states.

HOME SERVICE INSURANCE SEGMENT

We operate our domestic Home Service Insurance segment through SPLIC and Magnolia and prior to June 30, 2023, Security Plan Fire Insurance Company ("SPFIC"). SPLIC issues final expense life insurance and critical illness products to middle- and lower-income individuals, primarily through a home service distribution model based in Louisiana. Policies issued by Magnolia are primarily burial policies which are serviced through funeral homes, who are also typically the beneficiaries of the policies. SPFIC is a limited liability casualty company that prior to June 30, 2023, sold small face value property insurance policies covering dwelling and contents, primarily in Louisiana. We ceased operations on June 30, 2023 as explained in more detail in Part II, Item 7, Managements' Discussion and Analysis, Overview section. In 2023, our Home Service Insurance segment comprised 27% of our total consolidated direct premiums.

Products and Competition

Our Home Service Insurance products consist primarily of small face amount ordinary whole life creditand pre-need policies, which are designed to fund final expenses for the insured (e.g., funeral and burial costs).  The average life insurance policy face amount issued in 2023 was approximately $12,900 per policy. Due to the lower risk associated with small face amount polices, the underwriting performed on these applications is limited. As part of the Home Service Insurance segment transformation mentioned above, in 2021 we introduced a new product, Security Plan Plus, which has a higher allowed face amount. In December 2021, we also introduced a critical illness product, which pays the insured a lump sum following the diagnosis of an illness covered under the plan.  To a much lesser extent, our Home Service Insurance segment sold property insurance policies covering dwellings and content until it ceased operations on June 30, 2023. We provided $30,000 maximum coverage on any one dwelling and contents policy, while content-only coverage and dwelling-only coverage were both limited to $20,000.

We face competition in Louisiana, Mississippi and Arkansas from other companies specializing in final expense insurance. We seek to compete by delivering exceptional personal service to our customers, enhancing our

December 31, 2023 | 10-K 6

Table of Contents
CITIZENS, INC.
management team and upgrading our agent field force.  We intend to continue premium growth within this segment by focusing on direct independent agent-to-consumer sales.

REINSURANCE

We follow the industry practice of reinsuring a portion of our insurance risks with unaffiliated reinsurers. In a reinsurance transaction, a reinsurer agrees to indemnify another insurer for part or all of its liability under a policy or policies it has issued for an agreed upon premium. We participate in reinsurance activities in order to minimize exposure to significant risks, limit losses, and provide additional capacity for future growth. We enter into various agreements with reinsurers that cover individual risks, group risks or defined blocks of business, primarily on a coinsurance and yearly renewable term basis.

For the majority of our life insurance business, we generally retain the first $100,000 of risk on any one life and disabilityreinsure the remainder of the risk. Therefore, under the terms of the reinsurance agreements, the reinsurers agree to reimburse us for the ceded amount (i.e., the death benefit amount less our retained risk) in the event a claim is paid. Cessions under reinsurance agreements do not discharge our obligations as the primary insurer. In the event reinsurers do not meet their obligations under the terms of the reinsurance agreements, reinsurance recoverable balances could become uncollectible.

Our amounts recoverable from reinsurers represent receivables from and/or reserves ceded to reinsurers. The amount recoverable from reinsurers was $4.0 million as of December 31, 2023.

We focus on obtaining reinsurance from a diverse group of well-established reinsurers. All of our reinsurers are rated A- (Excellent) or higher by A.M. Best. We regularly evaluate the financial condition of our reinsurers and accidentmonitor concentration risk with our reinsurers.

OTHER NON-INSURANCE ENTERPRISES

Other Non-Insurance Enterprises includes the results of our parent company, Citizens, Inc. and healthour non-insurance subsidiary, Computing Technology, Inc., which primarily provide the Company's corporate-support and information technology functions to the insurance operations.

OPERATIONS AND TECHNOLOGY

Most of our operations are based at our corporate headquarters in Austin, Texas. We also conduct operations for our Home Service Insurance segment from our district offices in Louisiana, Arkansas and Mississippi, as well as our service center in Donaldsonville, Louisiana. For the international portion of our Life Insurance segment, operations including underwriting, policy issuance, claims processing, accounting and reporting related to certain international policies throughout the Midwestwere conducted in Bermuda until December 31, 2023 and Southern U.S. until they ceased most domestic sales beginning January 1, 2017. As discussed above under “Strategic Initiatives”,are now conducted in Puerto Rico.

We have a proprietary single, centrally-controlled, mainframe-based policy administrative system ("PAS") that we planuse for all of our insurance companies. Our PAS performs various functions to begin marketingeffectively handle our products again domesticallyinsurance operations. These functions include policy set-up, administration, billing and collections, commission calculation, valuation, automated data edits, storage backup, image management and other related functions. Each company and block of business we have acquired has been converted onto our PAS. The Company is actively engaged in early 2021, beginning in Florida. We believe that our experience in developingcontinued modernization of technology to invest and selling products in Latin America will help us expand into new opportunities. This modernization allows us to bring new products to market rapidly and automate insurance interactions to enhance user experience. This investment is foundational to the large Hispanic market in the U.S.Company's growth strategy as we pursue new product innovation and provides:

our customers and agents with portals to be able to access account information 24/7;
our policyholder service and claims representatives with a customer account-centric view of our policyholders and beneficiaries, reducing customer inquiry response time and claims processing time; and
business-to-business solutions.


December 31, 20202023 | 10-K 7

Table of Contents
CITIZENS, INC.
REGULATION

The insurance industry is heavily regulated and both Citizens and our insurance subsidiaries are subject to regulation and supervision by the U.S. states in which they do business, by U.S. federal laws, and for CICA International, by Puerto Rico.

REGULATION OF OUR INTERNATIONAL BUSINESS

Puerto Rico

CICA International, our Puerto Rico domiciled subsidiary, is regulated by the Puerto Rico Office of the Insurance Commissioner (“OIC”) and is licensed pursuant to the Puerto Rico Insurance Code (the "Insurance Code"). Although Puerto Rico is a U.S. territory, it has its own tax code and own insurance code, including a provision under its Insurance Code that allows CICA International to be established as an "international insurer" and thus export insurance to international markets. We may not insure risks of residents of Puerto Rico with this type of license and we do not issue policies to U.S. risks through CICA International.

The Insurance Code does not specifically set forth minimum capital and surplus standards, but rather requires that an insurer submit a business plan for approval to the OIC that includes proposed minimum capital and surplus. CICA International is required to maintain a minimum of $750,000 in capital and maintain a premium to surplus ratio of 7 to 1. The Insurance Code requires us to file annual U.S. GAAP financial statements with the OIC that include schedules providing information regarding premiums written and reinsurance assumed and ceded, as well as an annual actuarial certification.

In addition to compliance with the Insurance Code, CICA International must comply with other laws and regulations of Puerto Rico, most of which apply to our domestic subsidiaries as well, including the U.S. Bank Secrecy Act and other anti-money laundering laws and regulations of the United States.

Other International Regulation

Generally, all foreign countries in which we offer insurance products require a license or other authority to conduct insurance business in that country. Some of these countries also require that local regulatory authorities approve the terms of any insurance product sold to residents of that country. Other than formerly in Bermuda, we have never qualified to do business in any foreign country, and we have never submitted our international insurance policies for approval to any regulatory agency. As described above, we sell our policies to residents of foreign countries through independent marketing agencies and independent consultants located in those countries and we rely on our independent consultants to comply with laws applicable to them in marketing and servicing our insurance products in their respective countries.

We have undertaken a comprehensive compliance review of risks associated with the potential application of foreign laws to our sales of insurance policies in foreign countries. The application of foreign laws to our sales of insurance policies in foreign countries varies by country. There is a lack of uniform regulation, lack of clarity in certain regulations and lack of legal precedent in addressing circumstances similar to ours. Our compliance review has confirmed certain risks related to foreign insurance laws associated with our current business model, at least in certain jurisdictions, as described in detail in Item 1A. Risk Factors.

U.S. REGULATION

In the United States, insurance is primarily regulated at the state level. Our primary regulator in the U.S. is the Colorado Division of Insurance, as both Citizens and CICA Domestic are Colorado companies. We are also regulated by the departments of insurance in Louisiana (SPLIC and SPFIC) and Mississippi (Magnolia), as well as each of the 39 states and the District of Columbia in which we conduct insurance business. In supervising and regulating insurance companies, state insurance departments aim to protect policyholders and the public rather than investors, and enjoy broad authority and discretion in applying applicable insurance laws and regulation for that purpose. The extent of this regulation varies, but most U.S. jurisdictions have laws and regulations based upon the National Association of Insurance Commissioners ("NAIC") model rules governing the financial condition of insurers, including standards of solvency, types and concentration of investments, establishment and maintenance of reserves, credit for reinsurance and requirements of capital adequacy; and the business conduct of insurers,

December 31, 2023 | 10-K 8

Table of Contents

CITIZENS, INC.
DOMESTIC LIFE INSURANCE PRODUCTSincluding marketing and sales practices and claims handling.  In addition, statutes and regulations require the licensing of insurers and agents, the approval of most types of policy forms and related materials (such as advertising) and the approval of rates for certain types of insurance products.

Our domestic lifeIn order for insurance productsregulators to monitor solvency, insurance companies are subject to risk-based capital ("RBC") requirements. The RBC requirement is a statutory minimum level of capital that is based on two factors - (1) the insurance company's size, and (2) the inherent riskiness of its financial assets and operations, i.e. a company must hold capital in proportion to its risk. The RBC requirement thus determines a minimum level of capital required for an insurer to support its operations and write coverage. The purpose of the RBC requirements is to identify weakly capitalized companies, which facilitates regulatory actions to ensure that the policyholders will receive the benefits promised. Regulators have historically focused primarilythe legal authority to take preventive and corrective measures depending on living needsthe capital deficiency indicated by the RBC result. If a company's ratio of total adjusted statutory capital to control level risk-based capital is above 200%, no regulatory intervention is needed. If it falls below 200%, interventions range from submission of action plans to a regulatory takeover of the management of the company, which occurs if the ratio is below 70%. We have committed to the Colorado Division of Insurance that we will keep CICA Domestic's RBC ratio at or above 350%.

In addition to monitoring our financial condition, insurance regulatory authorities (including state law enforcement agencies and providing benefits focused toward accumulating financial benefits forattorneys general) periodically make inquiries and regularly conduct examinations regarding compliance with insurance and other laws and regulations regarding the policyowner.  The featuresconduct of our insurance businesses.  It is our practice to fully and consistently cooperate with such inquiries and examinations and take corrective action when warranted.

In order to sell products in any state, we first have to become licensed in that state. States have various rules for obtaining a license, including capital deposit requirements and seasoning requirements, among others. Once we are licensed in a state, most states require us to file our products for their approval before being able to sell the products. The application and product forms must comply with state insurance laws regarding policy requirements. Once an application or product is approved in that state, we must use the approved forms to sell our products. We have to file our domestic lifeforms in both English and Spanish for separate approvals. We are also subject to laws related to our advertising and may have to file certain marketing documents with state regulators as well.
Because Citizens is a holding company that directly and indirectly owns insurance productsoperating subsidiaries, we are also subject to regulation in our three domiciliary states that require us to furnish the respective insurance regulators with financial and other information concerning the operations of, and the interrelationships and transactions among, the companies within our holding company system that may materially affect the operations, management or financial condition of the insurers within the system. Generally, these laws and regulations require that all transactions within a holding company system between an insurer and its affiliates be fair and reasonable and that the insurer's statutory capital and surplus following any transaction with an affiliate be both reasonable in relation to its outstanding liabilities and adequate to its financial needs.  For certain types of agreements and transactions between an insurer and its affiliates, these laws and regulations require prior notification to, and non-disapproval or approval by, the insurance regulatory authority of the insurer's jurisdiction of domicile. These laws also require that a controlling party obtain the approval of the insurance commissioner of the insurance company's jurisdiction of domicile prior to acquiring or divesting control of the insurer.

The payment of dividends or other distributions to Citizens by our insurance subsidiaries is also regulated by the insurance laws and regulations of their respective state or jurisdiction of domicile.  The laws and regulations of some of these jurisdictions also prohibit an insurer from declaring or paying a dividend except out of its earned surplus or require the insurer to obtain regulatory approval before it may do so.  In addition, insurance regulators may prohibit the payment of ordinary dividends or other payments by our insurance subsidiaries to us (such as a payment under a tax sharing agreement or for employee or other services) if they determine such payment could be adverse to policyholders or insurance contract holders of the subsidiary.

Because we maintain sensitive data regarding our customers, we are also subject to additional state regulations in states where we do business, such as data security and state privacy laws.

December 31, 2023 | 10-K 9

Table of Contents
CITIZENS, INC.
While primarily regulated at the state level, our domestic business is subject to various federal laws and regulations. Some of the primary federal laws include:

cash accumulation/living benefits;USA Patriot Act and the Bank Secrecy Act, which require us to institute certain measures to detect and prevent money laundering;
tax-deferred interest earnings;Foreign Corrupt Practices Act, which makes it unlawful to bribe foreign officials for the purpose of obtaining or retaining business;
guaranteed lifetime income options;Gramm-Leach-Bliley Act, which requires us to explain our information-sharing practices to our customers and to safeguard sensitive data;
monthlySecurities Act, Securities Exchange Act and Sarbanes-Oxley Act, which establish various requirements for Citizens, as a public company, to comply with, including registration of our Class A common stock, reporting and disclosure requirements, and public company audit and internal control requirements;

Our U.S.-based insurance products and thus our businesses also are affected by U.S. federal, state and local tax laws.

HUMAN CAPITAL RESOURCES

Composition and Demographics

Our human capital is a critical component to our success. Our employees implement and drive our strategic initiatives and contribute to the success of our products (development, underwriting, pricing adequacy, customer service), promotions and processes. Our employees in our claims department are ultimately tasked with "keeping our promise". Our independent consultants and agents also drive our key goals, as they sell our insurance products and provide local services to our global base of policyholders. We also believe that we derive a great deal of strength from our diverse workforce. Fostering an equitable and inclusive workplace with diverse teams produces more creative solutions, results in more innovative products and services and is crucial to our efforts to attract, develop and retain key talent.


December 31, 2023 | 10-K 10

Table of Contents
CITIZENS, INC.
As of December 31, 2023, we had 232 employees. The pie charts below illustrate the gender, racial, ethnicity, and generational make-up of our total employee workforce as of such date.

Gender Composition
3833638337
Racial/Ethnic Composition
3833838339
Generational Composition
549755885519549755885520

We determine race, ethnicity, gender, and generation based on our employees' self-identification or other information compiled to meet requirements of the U.S. government.

None of our employees are subject to a collective bargaining agreement.

We do not utilize captive employee agents to distribute our products and thus contract with over 1,000 actively producing independent consultants internationally and over 2,000 independent agencies and agents domestically to sell and service our insurance products. Our international independent consultants generally reflect the demographics of the areas in which they sell their products.

In order to continue to develop, sell and administer our products, it is crucial that we continue to attract and retain both experienced employees and independent agents.


December 31, 2023 | 10-K 11

Table of Contents
CITIZENS, INC.
Compensation and Benefits

Our compensation program is designed to attract and retain talented individuals who possess the skills necessary to support our business objectives, assist in the achievement of our strategic goals and create long-term value for our stockholders. We provide employees with compensation packages that include base salary and annual performance-based bonus opportunities that include cash, and for certain employees, long-term equity awards in the form of restricted stock units ("RSUs"). We believe that a compensation program with both short-term cash awards and long-term equity awards provides fair and competitive compensation and aligns employee and stockholder interests. In addition to cash and equity compensation, we also offer standard employee benefits such as life and health (medical, dental and vision) insurance, 401(k) and HSA contributions, life insurance, long-term and short-term disability, including paid parental leave, and a generous PTO plan.

Independent agents work for themselves and may sell insurance policies for a variety of insurers and make most of their money through sales commissions and bonuses. We attract and retain our independent agent sales force through the use of our commission structure and agent campaigns and promotions, including annual sales conventions. We believe that our commission structure is attractive and competitive in the markets in which we do business. In our Life Insurance segment, we believe our campaigns and promotions provide an extra incentive to agents that not only promote first year premium growth, but also create improvements within policyholder retention. In our Home Service Insurance segment, we believe our agent campaigns and promotions are critical in attracting and retaining our independent agent sales force. This business contains a large block of existing in force policies. To ensure we maintain this book of business, the agent campaigns and promotions provide an extra incentive to not only grow the business but to collect on the existing policies. We believe that creating agent campaigns and promotions with additional incentives provides long-term value for our shareholders.

Wellness

We are committed to the health and safety of our work force and compliance with applicable regulatory and legal requirements. In response to the COVID-19 pandemic, in 2021, we implemented operating changes that we determined were in the best interest of the health of our employees, including offering a hybrid work environment where our employees can work part- or full-time from home, depending on their position and circumstances. We have continued with the hybrid work environment as it offers employees flexibility and helps attract and retain talent. We also have implemented training programs to assist our independent agents with online sales efforts in order to minimize face-to-face interactions with potential customers and our policyholders when necessary.

Item 1A. RISK FACTORS

As a smaller reporting company, we are not required to disclose information required by this Item 1A. However, we have elected to provide the following discussion of risks as we feel it is important to provide adequate information to our investors regarding the risks of investing in our securities. If any of these risks develop into actual events, our business, financial condition, results of operations or cash flows could be materially and adversely affected, and, as a result, the trading price of our Class A common stock could decline. These risk factors may also be important to understanding other statements in this Form 10-K. The following information should be read in conjunction with Part II. Item 7. Management’s Discussion and Analysis of Financial Condition and Results of Operations and the consolidated financial statements and accompanying notes in Part II. Item 8. Financial Statements and Supplementary Data of this report.

Because of the following factors, as well as other factors affecting the Company’s financial condition and operating results, past financial performance should not be considered to be a reliable indicator of future performance, and investors should not use historical trends to anticipate results or trends in future periods.


December 31, 2023 | 10-K 12

Table of Contents
CITIZENS, INC.
INTERNATIONAL BUSINESS RISKS

A SUBSTANTIAL PORTION OF OUR REVENUE IS GENERATED FROM INSURANCE PRODUCTS SOLD OUTSIDE OF THE UNITED STATES. WHILE OUR PRODUCTS ARE PRICED AND PAID FOR IN U.S. DOLLARS, OUR FOREIGN BUSINESS MAY SUBJECT US TO SEVERAL RISKS.

Our sales to residents of foreign countries expose us to unknown risks related to foreign regulation, foreign currency restrictions, and political instability. A significant loss of sales in these foreign markets would have a material adverse effect on our results of operations and financial condition.

International Regulatory Risks.A substantial majority of our direct insurance premiums, approximately 70% at December 31, 2023, are from policyholders in foreign countries, primarily those in Latin America and the Pacific Rim.  As described in Part I, Item 1, Business, these policies are issued by our Puerto Rico subsidiary, CICA International, which is licensed as an international insurer in Puerto Rico. Our products are sold by independent consultants who are located in the foreign countries in which the policies are sold. Generally, the foreign countries in which we offer insurance products require either us and/or our independent consultants to obtain a license or register to conduct insurance business in that country. Some of these countries also require that local regulatory authorities approve the terms and rates of any insurance product sold to residents of that country. Some of these countries have laws that state that their residents may not purchase life insurance from us or a consultant may not sell life insurance on our behalf unless we become qualified to do business in that country or unless our policies receive prior approval from their insurance regulators. Others have a "consumption abroad" model where their residents may purchase unregistered products only if they are outside of their country when the purchase is made. Other than Puerto Rico and formerly Bermuda, we have never registered to do business in these countries or sought to have our international products approved by a governmental authority.

While we have undertaken a comprehensive compliance review of risks associated with the potential application of foreign laws to our sales of insurance policies in foreign countries, the laws vary by country and there is a lack of uniform regulation and lack of clarity in certain regulations and thus we face various risks associated with the application of foreign laws to these sales. There is a risk that foreign governments where we sell our products will become more aggressive in enforcing any perceived violations of their laws and seek to impose monetary fines or criminal penalties on us or our independent consultants, and/or order us to cease our sales in that jurisdiction. There is no assurance that, if a foreign country were to require that we qualify to do business in that country or submit our policies for approval by that country’s regulatory authorities, we would be able to, or would conclude that it is financially reasonable to comply with those requirements.

We have sought to mitigate the risks described above by, among other things, not locating any of our offices or assets in these foreign countries or jurisdictions, and selling policies only through independent consultants rather than our own employees. We rely on our independent consultants to comply with laws applicable to them in marketing and servicing our insurance products in their respective countries. There is no assurance that these precautionary measures, practices and policies will partially or entirely mitigate the risks associated with the potential application of foreign laws to our sales of insurance policies in our foreign markets. Although the Company believes that these foreign regulators do not have jurisdiction over the Company and that any actions, including fines, may be unenforceable against the Company, any regulatory action could otherwise absorb Company time and resources (including independent consultants) away from its business operations or the Company may choose to pay such fines in order to do business in a particular country. Alternatively, the Company may determine that the risks associated with a particular market and its regulatory environment outweigh the benefits of conducting further business in that market and discontinue doing business there.

Any actions by a foreign government to enforce these laws against us could cause disruption to the marketing and sale of our policies in that country or our withdrawal from doing business in that country, which could have a material adverse effect on our premium revenue, our costs and expenses and on our results of operations and financial condition.

International Currency Risks. While we only sell U.S. dollar denominated products, currency control laws or other currency exchange restrictions in foreign countries could materially adversely affect our revenues by limiting the ability of our policyholders in such countries to pay premiums in U.S. dollars or to receive U.S. dollar benefits. Difficulties in transferring funds from or converting currencies to U.S. dollars in certain countries could cause an increase in fees and costs associated with such payments or receipt of benefits and therefore make our products less attractive to such policyholders.

December 31, 2023 | 10-K 13

Table of Contents
CITIZENS, INC.

International Political Risks.Many of the countries in which we operate have a history of political instability, including regime changes, political uprisings, and anti-democratic or anti-U.S. policies. The ability of people living in these countries to purchase and continue to make premium payments on our insurance policies and our ability to sell our policies in those countries through our independent consultants or otherwise may be adversely affected by political instability. Given the nature of our products, in an economic environment characterized by higher unemployment, lower personal income and reduced consumer spending, new product sales may be adversely affected. During such periods, we may also experience higher claims, longer claims duration, increase in policy lapses and/or increase in surrenders, any of which could have a material adverse effect on our results of operations or financial condition. In addition, the imposition of U.S. sanctions against foreign countries where our policyholders reside could make it difficult for surviving family members;us to continue to issue new policies and receive premiums from policyholders in those countries.

We face significant competition in our international markets. If we are unable to compete effectively in these markets, our business, results of operations and profitability may be adversely affected.

We experience considerable competition for sales of our policies, primarily from the following sources, many of which have substantially greater financial, marketing and other resources than we have:

accidental death benefit coverage options;Offshore companies with U.S. dollar-denominated policies. We face direct competition from companies that operate in the same manner as we do in our international markets;
Foreign companies with locally operated subsidiaries that are registered in those countries and offer both local jurisdiction-regulated products in local currency and offshore U.S. dollar-denominated policies. This arrangement creates competition in that the U.S. dollar-denominated policies are cross-sold with high-need local insurance policies such as health insurance; and
an option to waive premium paymentsLocally operated companies with local currency policies. We compete with companies formed and operated in the eventcountry in which our foreign insureds reside.

In addition, from time to time, companies enter and exit the markets in which we operate, thereby increasing competition at times when there are new entrants. We may lose business to competitors offering competitive products at lower prices, or for other reasons.

Since we rely on independent consultants for distribution of disability.our products in foreign markets, regulation and licensing requirements imposed upon our Company may impact our ability to attract and retain effective sales representatives, who may choose to distribute products of our competitors.

There can be no assurance that we will be able to compete effectively in any of our markets. If we do not, our business, results of operations and financial condition will be materially adversely affected.

We face a greater risk of money laundering activity associated with sales derived from residents of certain foreign countries.

The insurance industry is highly vulnerable to money laundering. Money laundering in the insurance industry typically involves the exploitation of various products and mechanisms to obscure the origins of illicit funds. One common method is through the purchase of insurance policies, such as life insurance, with the use of dirty money. Criminals may overpay premiums, surrender policies prematurely, or make fictitious claims to cycle the illicit funds back as legitimate payout. To combat global financial crime, governments and international authorities implement a range of anti-money laundering and countering of terrorist financing (AML/CFT) regulations that impact the insurance sector. Penalties for compliance failures can include heavy fines.

Some of our top international markets, such as Colombia and Venezuela, are countries that have been identified by the U.S. Department of the Treasury as jurisdictions of high risk for money laundering. Accordingly, as required by applicable U.S. laws and best business practices, we have developed and implemented an anti-money laundering, anti-terrorist financing and sanctions program that includes policies, procedures, controls, independent testing, reporting and recordkeeping requirements for deterring, preventing and detecting potential money laundering, terrorist financing, fraud and other criminal activity and have an officer of the Company responsible for managing this program. Despite our efforts to prevent money laundering through our companies, there can be no assurance that these enhanced controls will entirely mitigate money laundering risk associated with our insurance products, whether in these foreign countries or in the United States.


December 31, 2023 | 10-K 14

Table of Contents
CITIZENS, INC.
INSURANCE RISKS

BECAUSE MOST OF OUR REVENUE DERIVES FROM COLLECTION OF PREMIUMS ON OUR PRODUCTS, OUR OVERALL FINANCIAL PERFORMANCE DEPENDS UPON THE ACCURACY OF OUR PRODUCT PRICING AND ABILITY TO MANAGE PRICING ADEQUACY. DIFFERENCES IN ACTUAL EXPERIENCE, IMPROPER EVALUATION OF UNDERWRITING RISK, MISMANAGEMENT OF CLAIMS, OR OTHER UNFORESEEN EVENTS COULD CAUSE OUR ACTUAL RESULTS TO DIFFER FROM OUR ASSUMPTIONS, WHICH WOULD REDUCE OUR MARGINS AND THUS NEGATIVELY AFFECT OUR PROFITABILITY AND FINANCIAL CONDITION.

Pricing accuracy depends upon our ability to project future losses based on historical loss experience, adjusted for known trends.

In order to price products accurately, the Company must develop and apply appropriate morbidity and mortality estimates, closely monitor and timely recognize changes in trends, and project both severity and frequency of losses with reasonable accuracy to cover these risks. Pricing adequacy is necessary to generate sufficient premiums to cover our cost of sales, costs of operations (including payment of policy benefits) and to earn a profit. Pricing adequacy is subject to a number of risks and uncertainties, including, without limitation:

availability of sufficient reliable data;
incorrect or incomplete analysis of available data;
uncertainties inherent in estimates and assumptions;
selection and application of appropriate rating formulae or other pricing methodologies;
adoption of successful pricing strategies;
prediction of policyholder life expectancy and retention;
unforeseen events that may cause our estimates to be wrong (such as the COVID-19 pandemic);
unanticipated legislation, regulatory action or court decisions; or
unexpected changes in interest rates or inflation.

Such risks may result in the Company’s pricing being based on outdated, inadequate, or inaccurate data, or inappropriate analyses, assumptions, or methodologies, and may cause the Company to estimate incorrectly future changes in the frequency or severity of claims. As a result, the Company could underprice risks, which would negatively affect the Company’s margins, or it could overprice risks, which could reduce the Company’s volume and competitiveness.

Pricing accuracy depends upon our ability to project future losses based on historical loss experience, including policyholder retention. Unanticipated increases in early policyholder withdrawals or surrenders or elections by policyholders to receive lump sum payouts at maturity could negatively impact liquidity.

A primary liquidity concern is the risk of unanticipated or extraordinary early policyholder withdrawals or surrenders. Some of our insurance policies include provisions, such as surrender charges, that help limit and discourage early withdrawals. However, early withdrawal and surrender levels may differ from anticipated levels for a variety of reasons, including changes in economic conditions, changes in policyholder behavior or financial needs, changes in relationships with our independent consultants, efforts by foreign governments to tax policyholders or increases in surrenders among policies that have been in force for more than fifteen years and are no longer subject to surrender charges. These changes in surrender activity may result in remeasurement gains or losses which could increase volatility in our results of operations.

In addition, we face potential liquidity risks if policyholders with mature policies elect to receive lump sum distributions at greater levels than anticipated. Our whole life and endowment products provide the policyholder with alternatives once the policy matures. The policyholder can choose to take a lump sum payout or leave the money on deposit at interest with the Company. The Company has a significant amount of aging endowment products that have begun reaching their maturities and policyholder election behavior is not known. It is uncertain how policyholders will react in response to these maturities. If a large number of policyholders elect lump sum distributions, the Company could be exposed to liquidity risk in years of high maturities.

If we experience unanticipated early withdrawal or surrender activity or greater than expected lump sum distributions of endowment maturities and we do not have sufficient cash flow from our insurance operations to support payment of these benefits, we may have to sell our investments in order to meet our cash needs or be

December 31, 2023 | 10-K 15

Table of Contents
CITIZENS, INC.
forced to obtain third-party financing. The availability of such financing will depend on a variety of factors, such as market conditions, the availability of credit in general or more specifically in the insurance industry, the strength or weakness of the capital markets, the volume of trading activities, our credit capacity, and the perception of our long- or short-term financial prospects if we incur large realized or unrealized investment losses or if the level of business activity declines due to a market downturn. Therefore, if we are forced to sell our investments on unfavorable terms or obtain financing with unfavorable terms, it could have an adverse effect on our liquidity, results of operations and financial condition.

The Company’s success depends on its ability to accurately underwrite risks in order to charge adequate premiums to policyholders.

The Company’s financial results largely depend on the Company’s ability to underwrite and set premiums accurately for the risks it faces. Failure to adequately underwrite health risks (i.e., to charge lower premiums than should be charged based on an individual’s health or to accept risks of extremely unhealthy individuals) or other types of risks (e.g., political risks) could negatively impact profitability as we could pay higher benefits than our products are priced for.

Historically, we have fully underwritten most of our products in order to properly evaluate risk. For many of our newer products, primarily in the U.S., we utilize a “simplified” underwriting process. Simplified issue life insurance uses a simple form of underwriting. Applicants must answer some health-related questions but do not have to take a life insurance medical exam. The underwriting decision is based on questions answered on the application and may be supplemented with additional medical claims history and lab data information.

Any shortcomings in the process used to evaluate and price our policies, or significant inaccuracies in the life expectancy estimates relating to those policies, could have a material and adverse effect on our results of operations and financial condition.

Policyholder claims is one of our largest expenses. Mismanagement of claims handling or increased fraudulent claims could negatively impact our costs and financial condition.

Proper claims handling is critical to managing our benefit expenses. Many factors can affect the Company’s ability to pay claims accurately, including the following:

the training, experience, and skill of the Company’s claims representatives;
the extent of fraudulent claims and the Company’s ability to recognize and respond to such claims; and
the Company’s ability to develop or select and implement appropriate procedures, technologies, and systems to support claims functions.

The Company’s failure to pay claims fairly, accurately, and in a timely manner, or to deploy claims resources appropriately, could result in unanticipated costs, lead to material litigation, undermine customer goodwill and the Company’s reputation in the marketplace, impair its brand image and, as a result, materially and adversely affect its competitiveness, financial results, prospects, and liquidity.

Higher than expected policyholder claims related to unforeseen events may negatively impact our premium revenues, increase our benefits and expense costs and increase our reinsurance costs, thus negatively affecting our financial condition.

Our life and health insurance products are particularly exposed to risks of catastrophic mortality, such as a pandemic or other events that result in a large number of deaths. In addition, the occurrence of such an event in a concentrated geographic area could have historically beena severe disruptive effect on our workforce and business operations. The likelihood and severity of such events cannot be predicted and are difficult to estimate. In such an event, the impact to our operations could have a material adverse impact on our ability to conduct business and on our results of operations and financial condition, particularly if those problems affect employees performing operational tasks and supporting computer-based data processing, or destroy the capability to transmit, store, and retrieve valuable data. In addition, in the event that a significant number of our management were unavailable following a disaster, the achievement of our strategic objectives could be negatively impacted.


December 31, 2023 | 10-K 16

Table of Contents
CITIZENS, INC.
Reinsurance may not be available or affordable, or reinsurers may be unwilling or unable to meet their obligations under our reinsurance contracts, which may adversely affect our results of operations or financial condition.

As part of our overall risk management and capital management strategies, we purchase reinsurance for certain risks underwritten by our various insurance subsidiaries. Market conditions beyond our control determine the availability and cost of reinsurance. Any decrease in the amount of reinsurance will increase our risk of loss and may impact the level of capital requirements for our insurance subsidiaries, and any increase in the cost of reinsurance will, absent a decrease in the amount of reinsurance, reduce our results of operations. Accordingly, we may be forced to incur additional expenses for reinsurance or may be unable to obtain sufficient reinsurance on acceptable terms, which may adversely affect our ability to write future business, result in the assumption of more risk with respect to the policies we issue, and increase our capital requirements. The collectability of our reinsurance recoverable is primarily a function of the solvency of the individual reinsurers. We cannot provide assurance that our reinsurers will pay the reinsurance recoverable owed to us or that they will pay these recoverables on a timely basis. The insolvency of a reinsurer or the inability or unwillingness of a reinsurer to comply with the terms of a reinsurance contract may have an adverse effect on our results of operations or financial condition.

Our actual claims losses may exceed our reserves for claims and we may be required to establish additional reserves, which in turn may adversely impact our results of operations and financial condition.

We maintain reserves to cover our estimated exposure for claims relating to our issued insurance policies. Reserves do not represent an exact calculation of exposure, but instead represent our best estimates using actuarial and statistical procedures. Reserve estimates are refined as experience develops, and adjustments to reserves are reflected in our consolidated statements of operations and comprehensive income (loss) for the period in which such estimates are updated. Because establishing reserves is an inherently uncertain process involving estimates of future losses, future developments may require us to increase policy benefit reserves, which restricts our use of cash to the extent of such increased reserves and increases expenses, negatively affecting our results of operations and financial condition in the periods in which such increases occur.

THE DISTRIBUTION OF OUR PRODUCTS THROUGH INDEPENDENT CONSULTANTS AND AGENCIES REDUCES OUR CONTROL OVER SALES AND DISTRIBUTION AND THUS SUBJECTS US TO CERTAIN RISKS THAT COULD NEGATIVELY IMPACT OUR REVENUES, OUR IN-FORCE BUSINESS, AND OUR BENEFITS AND EXPENSE COSTS.

Sales of our insurance products could decline if we are unable to establish and maintain relationships with independent marketing agencies, independent consultants and agents.

We depend almost exclusively on the services of a small number of independent consulting agencies in our international markets and on independent marketing organizations, general agencies and independent agents in our domestic markets for the distribution of our products. The loss of any of these producers could negatively affect our sales and policy retention.

Significant competition exists among insurers in attracting and maintaining marketers of demonstrated ability. Some of our competitors may offer better compensation packages or commissions or induce agents to sell their products due to their broader product offerings, more distribution resources, better brand recognition, more competitive pricing, lower cost structures or greater financial strength or claims paying ratings than we have. We compete with other insurers for marketing agencies, agents and independent consultants primarily on the basis of our compensation, products and support services. Any reduction in our ability to attract and retain effective sales representatives could materially adversely affect our revenues, results of operations and financial condition.

Additionally, we are subject to a risk of our independent consultants leaving our Company to sell products for a competitor and inducing our policyholders to lapse or surrender their policies, or otherwise terminate their relationship with us, in order to purchase products from the independent consultant with a competitor company.

Because we sell our products through independent agents, we have less control over the manner in which they sell our products.

As described above in Item 1, Business, Regulation, insurance regulators focus on market conduct, i.e., the way we sell our products. In the United States, there are several insurance regulations and federal laws that limit how we

December 31, 2023 | 10-K 17

Table of Contents
CITIZENS, INC.
sell our products, such as the Telephone Consumer Protection Act ("TCPA"), which governs how our agents can contact customers or potential customers via telephone and text. While we expect our agents to comply with their contractual obligations to us and laws such as the TCPA, we have limited control over how they conduct their business. If violations, such as TCPA violations, were attributed to us, we could incur significant fines and if attributed to our agents, may cause them to stop selling our products.

REGULATORY RISKS

INSURANCE IS A HIGHLY REGULATED BUSINESS. REGULATIONS VARY FROM JURISDICTION TO JURISDICTION AND MAY CHANGE FROM TIME TO TIME. THESE REGULATIONS AFFECT OUR OPERATIONS AND CHANGES COULD NEGATIVELY IMPACT OUR CASH FLOW, THE RESULTS OF OUR OPERATIONS, OUR LIQUIDITY AND OUR FINANCIAL CONDITION.

In addition to the legal risks related to our international operations discussed above in this Item 1A, Risk Factors, we are subject to risks related to the laws and regulations in the jurisdictions where we are domiciled and registered to do business, including Puerto Rico and various U.S. states. The material risks are described below.

Our insurance subsidiaries are subject to minimum capital and surplus requirements, and any failure to meet these requirements could subject us to regulatory action or other restrictions, including ceasing business.

The capacity for an insurance company's growth in premiums is partially a function of its required statutory surplus. Maintaining appropriate levels of statutory surplus, as measured by statutory accounting practices prescribed or permitted by a company's jurisdiction of domicile, is the most important solvency measure for insurance regulatory authorities. Failure to maintain required levels of statutory surplus could result in increased regulatory scrutiny and enforcement action by regulatory authorities.

Our insurance subsidiaries are subject to minimum capital and surplus requirements in the U.S. and Puerto Rico. If we fail to meet these standards and requirements, our various regulators may require specified actions to be taken, including without limitation:

restricting distributions from our subsidiaries to Citizens; or
requiring Citizens to contribute additional capital to a subsidiary; or
requiring Citizens to enter into a guaranty or other agreement to contribute capital to such subsidiary under certain circumstances; or
requiring the applicable insurance company to stop selling new business;

all of which could have a material and adverse impact on the Company’s competitiveness, operational flexibility, financial condition, and results of operations.

In August 2023, in order to comply with the requirements of the Bermuda regulators to transfer our international business to CICA International in Puerto Rico, Citizens and CICA International entered into a Keep Well Agreement, as described in Item 7. Management's Discussion and Analysis of Financial Condition and Results of Operations - Liquidity and Capital Resources. If CICA International's minimum capital level falls below certain thresholds as set forth in the agreement, Citizens may have to contribute capital to CICA Bermuda, which could negatively impact our capital resources and liquidity.

In our CICA Domestic business, we pay advance commissions on some of our insurance products, meaning we pay an agent their commission immediately upon sale of a policy, rather than "as earned", or when premiums are received by us. Because of this, another liquidity concern is the risk that rapid growth in first year sales of these products could create a significant increase in commission payments, which increases expenses and thus reduces our statutory capital until the commissions are recouped from premiums paid. CICA Domestic sales have increased significantly since the third quarter of 2023 and continue to grow rapidly. To mitigate this risk and strain on capital, we may seek options, such as reinsurance or loans at the holding company level (from the Credit Facility or otherwise) that would allow us to reduce the liquidity risk should CICA Domestic's required commission payments exceed current resources. If we are unable to purchase reinsurance protection in amounts that we consider sufficient or unable to borrow money to contribute capital to CICA Domestic, we could be exposed to cash flow strain. For CICA Domestic, commission advances are non-admitted assets, which increases required regulatory

December 31, 2023 | 10-K 18

Table of Contents
CITIZENS, INC.
capital and reduces the excess capital available. As discussed above, management is investigating various options in order to reduce both regulatory capital and liquidity risk should the capital required to support this growth exceed current resources. Citizens may have to contribute capital to CICA Domestic to maintain the required RBC ratio.

Citizens is a holding company that has minimal operations of its own and depends on the ability of our insurance subsidiaries to pay dividends or make service payments to us in sufficient amounts to fund our operations. If they cannot make such payments, Citizens may need to sell investments or seek external capital to cover its operational costs.

As a holding company, our assets consist of the capital stock of our subsidiaries, cash and investments. Accordingly, we rely primarily on statutorily permissible payments from our insurance subsidiaries, principally through dividends or service agreements we have with our subsidiaries, to meet our working capital needs. As discussed above, the ability of our insurance subsidiaries to make payments to us is subject to regulation by the states and jurisdictions in which they are domiciled, and in addition to maintaining minimum capital and surplus ratios, these payments depend primarily on regulatory approval of dividend payments and approved service agreements between us and these subsidiaries.

Except to the extent that we are a creditor with recognized claims against our subsidiaries, claims of our subsidiaries' creditors, including policyholders, have priority with respect to the assets and earnings of the subsidiaries over the claims of other creditors (including us) and shareholders. If any of our subsidiaries become insolvent, liquidates or otherwise reorganizes, our policyholders will have a priority to receive the assets of such subsidiary and Citizens may have no rights to receive cash or other assets of such subsidiaries.

If our internal sources of liquidity prove to be insufficient to cover our holding company operations, we may have to sell investments earlier than we want to sell them or in less than favorable market conditions, or we may have to seek external sources of capital. Out of an abundance of caution, in May 2021, we entered into a Credit Facility with Regions Bank. See Part IV, Item 15, Note 8, Commitments and Contingencies in the notes to our consolidated financial statements, herein, for a description of the Credit Facility. To date, we have not utilized the Credit Facility, but if internal sources of capital are not sufficient to meet our operating needs, we may need to utilize the Credit Facility or increase the borrowing availability under the Credit Facility. We may also need to raise capital through issuing our stock. Borrowing money, increasing our borrowing availability under the Credit Facility or obtaining financing for even a small amount of capital could be challenging or expensive in unfavorable market conditions and during periods of economic uncertainty. The availability of financing will depend on a variety of factors such as market conditions, the general availability of credit, the overall availability of credit to the financial services industry, and the possibility that customers or lenders could develop a negative perception of our financial prospects. Raising capital in unfavorable market conditions could increase our interest expense or negatively impact our shareholders through dilution of their common stock ownership of the Company.

Citizens and our insurance subsidiaries are subject to extensive governmental regulation in Puerto Rico and in the U.S. The rules and regulations to which we are subject may change and impose greater restrictions on our business, which could increase our costs of doing business, restrict the conduct of our business, increase capital requirements for our insurance subsidiaries and negatively impact our results of operations, liquidity and financial condition.

CICA International is registered in Puerto Rico and is subject to regulation by the Puerto Rico Office of the Insurance Commissioner ("OIC"). As a Puerto Rico International Insurer, CICA International is governed by Chapter 61 of the Puerto Rico Insurance Code. Additionally, CICA International must comply with other laws and regulations of Puerto Rico, most of which apply to our domestic subsidiaries as well, including U.S. federal laws such as the Bank Secrecy Act.

In the U.S., we are primarily subject to regulation at the state-level. Insurance company regulation is generally designed to protect the interests of policyholders, with substantially less protections to shareholders of the regulated insurance companies or their holding companies. To that end, all the U.S. states in which we do business have insurance regulatory agencies with broad legal powers with respect to licensing companies to transact business, mandating capital and surplus requirements, regulating claims practices, approving service agreements between a holding company and its operating subsidiary, restricting companies' ability to enter and exit markets, approving

December 31, 2023 | 10-K 19

Table of Contents
CITIZENS, INC.
product forms and to a lesser extent, rates, and restricting or prohibiting the payment of dividends by our subsidiaries to us.

The OIC and most U.S. insurance regulatory authorities have broad discretion to grant, renew, suspend and revoke licenses and approvals, and could preclude or temporarily suspend us from carrying on some or all of our activities, including acquisitions of other insurance companies, require us to add capital to our insurance subsidiaries, or fine us. If we are unable to maintain all required licenses and approvals, or if our insurance business is determined not to comply fully with the wide variety of applicable laws and regulations and their interpretations, our revenues, results of operations and financial condition and our reputation could be materially adversely affected.

Non-compliance with laws or regulations related to customer and consumer privacy and information security, including a failure to ensure that our business associates with access to sensitive customer and consumer information maintain its confidentiality, could materially adversely affect our reputation and business operations.

The collection, maintenance, use, disclosure and disposal of personally identifiable information by our insurance subsidiaries are highly regulated. Applicable laws and rules are subject to change by legislation or administrative or judicial interpretation. Various state laws address the insured's concernuse and disclosure of personally identifiable information to the extent they are more restrictive than those contained in the privacy and security provisions in the federal Gramm-Leach-Bliley Act. Noncompliance with any privacy laws, whether by us or by one of our business associates, could have a material adverse effect on our business, reputation and results of operations and could result in material fines and penalties, various forms of damages, consent orders regarding our privacy and security practices, adverse actions against our licenses to do business, and injunctive relief.

FINANCIAL RISKS

Changes in accounting standards may adversely affect our reported results of operations and financial condition.

Our consolidated financial statements are subject to the application of GAAP in the U.S., which is periodically revised and/or expanded. Accordingly, we are required to adopt new or revised accounting standards issued by recognized authoritative bodies, including the Financial Accounting Standards Board ("FASB") and the National Association of Insurance Commissioners ("NAIC"). Updates or revisions, including underlying assumptions, projections, estimates or judgments/interpretations by management, could have a material adverse effect on our business, financial condition and results of operations. In addition, the required adoption of new accounting standards may result in significant incremental costs associated with initial implementation and ongoing compliance. See Note 1. Summary of Significant Accounting Policies in the notes to our consolidated financial statements contained herein for additional information regarding accounting updates.

Unexpected losses in future reporting periods may require us to record a valuation allowance against our deferred tax assets.

Under U.S. GAAP, we are required to evaluate our deferred tax assets ("DTA") quarterly for recoverability based on available evidence. This process involves management's judgment about outliving hisassumptions, which are subject to change from period to period due to tax rate changes or her monthlyvariances between our projected operating performance and our actual results. Ultimately, future adjustments to the DTA valuation allowance, if any, will be determined based upon changes in the expected realization of the net deferred tax assets. The realization of the deferred tax assets depends on the existence of sufficient taxable income whilein either the carry back or carry forward periods under applicable tax law. Due to significant estimates utilized in establishing the valuation allowance and the potential for changes in facts and circumstances, it is reasonably possible that we may be required to record a valuation allowance in future reporting periods. Such an adjustment could have a material adverse effect on our results of operation and financial condition.

A ratings downgrade or other negative action by a rating agency could materially affect our business, financial condition, and results of operations.

A.M.Best reviews CICA Domestic and publishes its financial strength rating as an indicator of our ability to fulfill our contractual obligations. This rating is important to maintaining public confidence in our insurance products. A downgrade or other negative action by A.M. Best with respect to the financial strength rating of CICA Domestic

December 31, 2023 | 10-K 20

Table of Contents
CITIZENS, INC.
could negatively affect us by limiting or restricting the ability of CICA Domestic to attract independent insurance agencies to distribute our products or reduce the attractiveness of our products to consumers.

ECONOMIC ENVIRONMENT RISKS

INVESTMENT INCOME IS A MATERIAL PORTION OF OUR TOTAL REVENUES. CHANGING FINANCIAL CONDITIONS SUCH AS MARKET VOLATILITY, CHANGES IN INTEREST RATES, OR INFLATION MAY ADVERSELY AFFECT OUR REVENUES, OUR RESULTS OF OPERATION AND OUR FINANCIAL CONDITION.

Global or regional changes in the financial markets or economic conditions could adversely affect our business in many ways, including the following:

Inflation, a potential recession, as well as declines in consumer confidence or increase in unemployment rates, could lead to a conservation of cash and decline in the volume of new sales and renewal premiums, or increased surrenders and lapses, and therefore to a decline in our premium revenue or increase in benefit expenses paid out.

Market volatility, specifically declining equity markets, negatively impact the fair market value of our equity securities, leading to investment-related losses that negatively affect our GAAP operating revenue and profitability.

We are subject to credit risk in our investment portfolio. Defaults by third parties in the payment or performance of their obligations under these securities could reduce our investment income or result in the recognition of realized losses. Additionally, downgrades in the bonds in our portfolio may result in the recognition of credit related allowances and cause us to reduce the carrying value of our investment portfolio. This could negatively affect our stockholders' equity.

Low or declining interest rates could negatively affect us for many reasons, including:
Our fixed maturity investment portfolio is primarily invested in callable securities. As interest rates have declined and remained ultra-low over the past decade, many of these securities were called and we have had to reinvest in lower interest rate bonds, leading to reduced net investment income and low yields.
Some of our products, principally endowment products and traditional whole life insurance with annuity riders, expose us to the risk that decreases in interest rates will reduce our "spread", or the difference between the amounts we are required to pay under our contracts to policyholders and the rate of return we are able to earn on our investments intended to support obligations under the contracts.
An interest or discount rate is used in calculating reserves for our insurance products. We set our reserve discount rate assumptions based on our current and expected future investment yield for assets supporting the reserves, considering current and expected future market conditions. If the discount rate assumed in our reserve calculations is higher than our future investment returns (due to lower interest rates), our invested assets will not earn enough investment income to support our future benefit payments. In that case, we may be required to record additional liabilities and/or increase our capital contributions to our insurance subsidiaries in the period this occurs.

Rising interest rates may negatively affect us as follows:
Rising interest rates typically reduce the market values of fixed income assets, as the interest payments on such assets become less competitive relative to newer high rate fixed income instruments. This leads to material unrealized losses and negatively affects our stockholders' equity.
Policies may become less attractive to our policyholders in a rising interest rate environment. They may surrender their policies or make early withdrawals to increase their returns, requiring us to liquidate investments and realize an actual loss.

Some of our investments, such as mortgage-backed and other asset-backed securities, carry prepayment risk. As interest rates increase, the likelihood of prepayment is lower, as the issuer will want to make payments based on the lower interest rates. If the repayment of principal occurs later than we expected, our cash flow could be negatively impacted. As interest rates decrease, issuers are more likely to pre-pay, which could cause us to have to re-invest the pre-paid cash at lower interest rates, reducing our yields and net investment income.


December 31, 2023 | 10-K 21

Table of Contents
CITIZENS, INC.
The decision of whether to record a credit loss impairment is determined by our assessment of the samefinancial condition and prospects of a particular issuer, projections of future cash flows and recoverability as well as our ability and intent to hold the securities to recovery or maturity. There can be no assurance that we have accurately assessed the level of impairments taken. Historical trends may not be indicative of future impairments and additional impairments may need to be taken in the future. Any event reducing the value of our securities on an other than temporary basis may have a material adverse effect on our business, results of operations, or financial condition.

CYBERSECURITY AND TECHNOLOGY RISKS

THE COMPANY RELIES ON OUR INFORMATION TECHNOLOGY SYSTEMS, AND THE DATA MAINTAINED WITHIN THOSE SYSTEMS, TO MANAGE MANY ASPECTS OF OUR BUSINESS. CYBERSECURITY RISKS, THE FAILURE OF OUR SYSTEMS TO OPERATE PROPERLY AND/OR THE FAILURE TO MAINTAIN THE CONFIDENTIALITY, INTEGRITY, AND AVAILABILITY OF POLICYHOLDER AND CLAIMS DATA, INCLUDING PERSONAL IDENTIFYING INFORMATION, COULD RESULT IN A MATERIALLY ADVERSE EFFECT ON OUR BUSINESS, REPUTATION, FINANCIAL CONDITION AND RESULTS OF OPERATIONS.

Our failure to maintain effective information systems could adversely affect our business.

We must maintain and enhance our existing information systems and develop and integrate new information systems to keep pace with continuing changes in information processing technology, evolving industry and regulatory standards and changing customer preferences in a cost-effective manner. If we do not maintain adequate systems, we could experience adverse consequences, including inadequate information on which to base pricing, underwriting and reserve decisions, regulatory problems, failure to meet prompt payment obligations, increases in administrative expenses and loss of customers. Our failure to maintain effective and efficient information systems, or our failure to consolidate our existing systems could have a material adverse effect on our results of operations and financial condition.

Some of our information technology systems and software are mainframe-based, legacy-type systems that require an ongoing commitment of resources to maintain current standards. Our systems utilize proprietary code requiring highly skilled personnel. Due to the unique nature of our proprietary operating environment, we could have difficulty finding personnel with the skills required to provide ongoing system maintenance and development as we seek to keep pace with changes in our products and business models, information processing technology, evolving industry and regulatory standards and policyholder needs.

We are continuously evaluating and enhancing systems and creating new systems and processes as our business depends on our ability to maintain and improve our technology. Due to the complexity and interconnectedness of our systems and processes, these changes, as well as changes designed to update and enhance our protective measures to address new threats, increase the risk of a system or process failure or the creation of a gap in our security measures. Any such failure or gap could adversely affect our business operations and results of operations.

A cyber attack or other security breach could disrupt our operations, result in the unauthorized disclosure or loss of confidential data, damage our reputation or relationships, and expose us to significant financial and legal liability, which may adversely affect our business, results of operations, or financial condition.

We store confidential information about our business and our policyholders, independent marketing firms, and independent agents, consultants and others on our information technology systems, including proprietary and personally identifiable information. As part of our normal business operations, we use this information and engage third-party providers, including outsourcing, cloud computing, and other business partners, that store, access, process, and transmit such information on our behalf. We devote significant resources and employ security measures to help protect our information technology systems and confidential information, and we have programs in place to detect, contain, and respond to information security incidents. However, because the techniques used to obtain unauthorized access, disable or degrade service, or sabotage systems change frequently and may be difficult to detect for long periods of time, providing death benefits.  The primary purposewe and our third-party providers may be unable to anticipate these techniques or implement adequate preventative measures. In addition, hardware, software, or applications we develop or procure from third parties or through open source solutions may contain defects in design or manufacture or other problems that could unexpectedly compromise our information security. Unauthorized parties, whether within or outside our company, may disrupt or gain access to our systems, or those of third parties with

December 31, 2023 | 10-K 22

Table of Contents
CITIZENS, INC.
whom we do business, through human error, misfeasance, fraud, trickery, or other forms of deceit, including break-ins, use of stolen credentials, social engineering, phishing, or other cyber attacks, computer viruses, malicious codes, and similar means of unauthorized and destructive tampering.

We and our third-party providers experience information security incidents from time to time. There is no assurance that our security systems and measures will be able to prevent, mitigate, or remediate future incidents. A successful penetration or circumvention of the security of our information technology systems, or those of third parties with whom we do business, could cause serious negative consequences for us, including significant disruption of our operations, unauthorized disclosure or loss of confidential information, harm to our brand or reputation, loss of customers and revenues, violations of privacy and other laws, and exposure to litigation, monetary damages, regulatory enforcement proceedings, fines, and potentially criminal proceedings and penalties. If we are unaware of the incident for some time after it occurs, our exposure could increase. In addition, the costs to address or remediate systems disruptions or security threats or vulnerabilities, whether before or after an incident, could be significant. As we continue to build our digital capabilities and focus on enhancing the customer experience, the amount of information that we retain and share with third parties is likely to grow, increasing the cost to prevent data security breaches and the cost and potential consequences of such breaches. An information technology systems failure could also interfere with our ability to comply with financial reporting and other regulatory requirements, exposing us to potential disciplinary action by regulators.

Although we have insurance against some cyber risks and attacks, we may be subject to litigation and financial losses that exceed our policy limits, are subject to deductibles or are not covered under any of our current product portfolio isinsurance policies.

The failure of our business recovery and incident management processes to helpresume our business operations in the insured create capital for needsevent of a catastrophe, an epidemic, a cyber attack, or other event could adversely affect our profitability, results of operations, or financial condition.

In the event of a disaster such as retirement income, children's higher education,a catastrophe, an epidemic, a cyber attack, cyber security breach or other information technology systems failure, a terrorist attack, or war, unanticipated problems with our disaster recovery systems could have a material adverse impact on our ability to conduct business opportunities, emergencies and health care needs.on our results of operations and financial condition, particularly if those problems affect our information technology systems and destroy valuable data or result in a significant failure of our internal control environment. In addition, in the event that a significant number of our employees were unavailable in the event of a disaster, our ability to effectively conduct business could be severely compromised.

The failure of our information technology and/or disaster recovery systems for any reason could cause significant interruptions or malfunctions in our or our customers’ operations and result in the loss, theft, or failure to maintain the security, confidentiality or privacy of sensitive data, including personal information relating to our customers. Such a failure could harm our reputation, subject us to regulatory sanctions, legal claims, and increased expenses, and lead to a loss of customers and revenues.

RISKS RELATED TO HOLDING OUR SECURITIES

The number and location of our shareholders may make it difficult to obtain approval of certain corporate actions.

Because we allow our policyholders to use their policy dividends to purchase our Class A common stock through our SIP, we have over 84,000 shareholders and approximately 40% of our shareholders hold less than 100 shares each. Many of these shareholders are located in Latin America and the Pacific Rim, where most of our policies are sold, and English may not be their native language. We believe that because of this, we typically have low voter turn-out at our annual meetings and therefore any proposal, such as one related to a merger or an acquisition of our Company, or an amendment to our articles of incorporation, that may require the affirmative vote of a majority of the outstanding shares of our Class A common stock, may be difficult to approve.

Our Class A common stock is not registered in any foreign country.

As mentioned above, a significant portion of our Class A common stock has been purchased under the SIP by foreign holders of life insurance policies. The Class A common stock sold under the SIP is registered with the SEC

December 31, 2023 | 10-K 23

Table of Contents
CITIZENS, INC.
pursuant to a Form S-3 registration statement under the Securities Act of 1933 but is not registered under the laws of any foreign jurisdiction. If a foreign securities regulatory authority were to determine the offer and sale of our Class A common stock under the SIP was not allowed under applicable laws and regulations of its jurisdiction, such authority may issue or assert a fine, penalty or cease and desist order against our offer and sale of Class A common stock in that foreign jurisdiction. There is a risk our Class A common stock price could be negatively impacted by a decrease in participation in the SIP.

Applicable insurance laws in the jurisdictions where our insurance subsidiaries are domiciled may discourage takeovers and business combinations that our shareholders might consider to be in their best interests.

Insurance laws in the jurisdictions in which our insurance subsidiaries are domiciled require regulatory actions for certain transactions, such as a merger or acquisition of our Company, that our shareholders might consider in their best interests. To the extent the interests of our policyholders and stockholders conflict, the insurance regulators consider the best interests of policyholders over the best interests of our shareholders. As a result, our shareholders may be prevented from receiving the benefit from any premium to the market price of our Class A common stock that may be offered by a bidder in a takeover context or such regulatory approval requirement may delay, deter, render more difficult or prevent a takeover attempt or a change in control.

Item 1B.UNRESOLVED STAFF COMMENTS

None.

Item 1C.CYBERSECURITY

Like other firms in the financial services sector, insurers like us are particularly vulnerable to cybercrime due to our large amounts of customer data. Insurance-related data is particularly interesting to cybercriminals because of its inherent confidentiality. Often linked to policyholders, sensitive data helps insurers customize their policies, products, and prices for each client. The scope of personally identifiable information and sensitive data processed by insurers puts the industry at increased risk of cybercrime. Cyber attacks can lead to the loss of confidential data, business, and reputation. Additionally, business disruption through cyber incidents is also a major problem for insurance companies, which need to react quickly to fulfill their contracts and maintain the trust of their clients. Because of the risks posed to our business and customers, we have developed robust processes for assessing, identifying and managing our cybersecurity threats.

We recognize the importance of assessing, identifying, and managing material risks associated with cybersecurity threats. Cybersecurity risks related to our business, technical operations, privacy and compliance issues are identified and addressed through a multi-faceted approach including third party assessments, IT security, and external audits. Cybersecurity risks are integrated into our overall enterprise risk management process. To defend, detect and respond to cybersecurity incidents, we, among other things: perform penetration testing using external third-party tools and techniques to test security controls and conduct employee training.

We have implemented incident response and breach management processes which have four overarching and interconnected stages: 1) preparation for a cybersecurity incident, 2) detection and analysis of a security incident, 3) containment, eradication and recovery, and 4) post-incident analysis. Such cybersecurity incident responses are overseen by leaders from our Information Security, IT, Finance, Compliance and Legal teams.

Security events and data incidents are evaluated, ranked by severity and prioritized for response and remediation. Incidents are evaluated to determine materiality as well as operational and business impact, and reviewed for privacy impact. We also conduct tabletop exercises to simulate responses to cybersecurity incidents.

Our risk management program also assesses third party risks, and we perform third-party risk management assessments to identify and mitigate risks from third parties such as vendors, suppliers, and other business partners associated with our use of third-party service providers. Cybersecurity risks are evaluated when determining the selection and oversight of applicable third-party service providers when handling and/or processing our employee, business or customer data. In addition to new vendor onboarding, we perform periodic ongoing security reviews of our critical vendors.


December 31, 2023 | 10-K 24

Table of Contents
CITIZENS, INC.
We describe whether and how risks from identified cybersecurity threats, including as a result of any previous cybersecurity incidents, have materially affected or are reasonably likely to materially affect us, including our business strategy, results of operations, or financial condition, under the heading “Cybersecurity and Technology Risks” included as part of our risk factor disclosures at Item 1A - Risk Factors - of this 10-K.

While we have devoted significant financial and personnel resources to implement and maintain the security measures described above, and in order to meet regulatory requirements and customer expectations, there can be no guarantee that our policies and procedures will be properly followed in every instance or that those policies and procedures will be effective. Although our Risk Factors include further detail about the material cybersecurity risks we face, cybersecurity incidents have not materially affected our business to date. We can provide no assurance that there will not be incidents in the future or that they will not materially affect us, including our business strategy, results of operations, or financial condition.

Cyber Governance.

Cybersecurity is a key element of the Company's enterprise risk management (ERM). Identification and management of the Company's key risks, including cybersecurity, starts with the executive management team, who is responsible for identifying key strategic, insurance, financial, regulatory and operational risks to the Company and managing them on a day-to-day basis. Because of the importance of cybersecurity, the Company has a Chief Information Security Officer ("CISO") who is primarily responsible for managing our cybersecurity risk in conjunction with our Vice President of Information Technology. Our CISO is informed about and monitors prevention, detection, mitigation, and remediation efforts through regular communication and reporting from employees in the information technology team and through the use of technological tools and software and results from third party audits. We have an escalation process in place to inform senior management and the Board of Directors of material issues.

Our CISO has served in that position since 2018 and is an experienced security leader with over 20 years’ experience. In addition to his current role, our CISO has led security and IT audit functions at healthcare technology and population health organizations. His experience includes work in the fields of security, application development, and internal audit at a Fortune 100 company. Our CISO is a Certified Information Security Manager (CISM), Certified Information Systems Auditor (CISA), and a member of the ISACA and ISSA organizations. He received his bachelors’ degree from Middle Tennessee State University and served in the United States Marine Corps. Additionally, Gerald W. Shields, our CEO and a member of the Board, has experience in assessing and managing cybersecurity risk and, in addition to his former roles as Chief Information Officer at several companies, he has a Cyber Security Oversight Certificate from Carnegie Mellon Institute.

Our Audit Committee Charter tasks this committee with oversight of the Company's major enterprise risk exposure, including risks related to cybersecurity, and the steps management takes to monitor and control such exposures. The Audit Committee holds its regular meetings on a quarterly basis and at each of those meetings receives a information security update report from the Company's CISO, which report includes cybersecurity events that may have impacted the Company as well as an overview of the Company's security program and efforts to prevent, detect, mitigate, and remediate issues. The CISO also attends the regularly scheduled Board meetings to give his information security report to all members of the Board.

Item 2.PROPERTIES

We lease our principal office at the Domain in Austin, Texas to service all business entities and operations. We lease space in Puerto Rico for CICA International and in Louisiana, Arkansas and Mississippi related to our Home Service Insurance operations. We also own properties in Louisiana related to our Home Service Insurance operations.

Item 3.LEGAL PROCEEDINGS

None.

Item 4.MINE SAFETY DISCLOSURES
Not applicable.

December 31, 2023 | 10-K 25

Table of Contents
CITIZENS, INC.
PART II

Item 5. MARKET FOR REGISTRANT'S COMMON EQUITY, RELATED STOCKHOLDER MATTERS AND ISSUER PURCHASES OF EQUITY SECURITIES

Item 5(a)

Market Information.Our Class A common stock is traded on the New York Stock Exchange ("NYSE") under the symbol CIA. Our Class B common stock is not registered with the SEC nor traded on any exchange. We hold 100% of our Class B common stock in treasury and thus there are no Class B shares outstanding.

Holders.The number of stockholders of record as of March 6, 2024 was as follows:
Class A Common Stock -84,212 
Class B Common Stock -— 

Dividend Policy.We have never paid cash dividends on our Class A or B common stock and do not expect to pay cash dividends in the foreseeable future, as it is our policy to retain earnings for use in the operation and expansion of our business.  

Securities Authorized for Issuance Under Equity Compensation Plans.See Item 15, Note 13 Stock Compensation for equity compensation plan information.

Recent Sales of Unregistered Securities; Use of Proceeds. None.

Item 5(c)

Issuer Purchases of Equity Securities. In May 2022, the Board of Directors authorized an equity repurchase plan for up to $8.0 million. The timing of any share repurchases under the repurchase authorization is dependent upon several factors, including market price of the Company's securities, the Company’s cash on hand, cash flows from operations, general market conditions, the Company's blackout periods, and other considerations. This program has no set termination date and may be suspended or discontinued by the Company’s Board of Directors at any time. The Company purchased the following shares of its Class A common stock during the three months ended December 31, 2023.
PeriodTotal Number of Shares PurchasedAverage Price Paid Per ShareTotal Number of Shares Purchased as Part of Publicly Announced Plans or ProgramsApproximate Dollar Value of Shares that May Yet be Purchased Under the Plans or Programs [2]
October 202366,805 $2.99 66,805 
November 2023   
December 2023   
Total66,805 66,805 $4,380,000 
[1]    The stock repurchase program was publicly announced on May 10, 2022.
[2]    The Company was authorized to repurchase up to $8.0 million of its outstanding shares of Class A common stock.
[3]    The stock repurchase program does not have an expiration date.
[4]    No stock repurchase program has expired during the three months ended December 31, 2023.
[5]    There is no stock repurchase program that the Company has determined to terminate prior to expiration, or under which the Company does not intend to make further purchases.
Item 6.   [RESERVED]

December 31, 2023 | 10-K 26

Table of Contents
CITIZENS, INC.
Item 7. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

This section of this Annual Report on Form 10-K generally discusses 2023 and 2022 items and year-to-year comparisons between 2023 and 2022. This discussion should be read in conjunction with the consolidated financial statements and notes thereto included elsewhere in this report.

OVERVIEW

For 55 years, we have been fulfilling the needs of our policyholders and their families by providing insurance products that offer both living and death benefits. Citizens conducts insurance related operations through its insurance subsidiaries, which provide benefits to policyholders throughout the United States and in over 75 different countries. We specialize in offering primarily ordinary whole life insurance, endowment products and final expense insurance in niche markets where we believe we can optimize our competitive position.

As an insurance provider, we collect premiums on an ongoing basis from our policyholders and invest the majority of the premiums to pay future benefits, including claims, surrenders and policyholder dividends. Accordingly, the Company derives its revenues principally from: (1) life insurance premiums earned for insurance coverages provided to insureds in our two operating segments – Life Insurance and Home Service Insurance; and (2) net investment income. In addition to paying and reserving for insurance benefits that we pay to our policyholders, our expenses consist primarily of the costs of selling our insurance products offer financial benefits like savings protection(e.g., commissions, underwriting, marketing expenses), operating expenses and immediate funds in event of the insured's death.income taxes.

Through detailed researchObjective of our Management's Discussion and Analysis

We refer to our Management’s Discussion and Analysis of Financial Condition and Results of Operations as our “MD&A”. The objective of our MD&A is to provide investors with a succinct analysis of the Company's financial performance from management's perspective. We start by discussing the factors that we believe drive our operating results and then we discuss how industry developments and economic circumstances in general (e.g., interest rate environment) affected or could affect our financial performance. After telling you about our industry, we discuss in detail our results of operations for the year ended December 31, 2023 so an investor or potential investor understands the various line items of our profit and loss statements from management’s perspective. Since our investments are one of two principal sources of our revenues, we describe them in detail. Finally, we discuss our capital resources and liquidity so investors better understand how those resources are utilized and how we are able to meet our cash needs.

Throughout the MD&A, we describe how we view the Company and which matters we believe are reasonably likely to affect future operations. We describe our priorities for the business in Item 1. Business - “Strategic Initiatives” and in the MD&A, we describe how we performed on those initiatives and any known trends or uncertainties that might impact our ability to achieve our goals.

Impact of LDTI on Prior Financial Statements

In 2018, the Financial Accounting Standards Board (FASB) issued Accounting Standards Update (ASU) No. 2018-12, Financial Services – Insurance (Topic 944): Targeted Improvements to the Accounting for Long-Duration Contracts, also known as long-duration targeted improvements, or "LDTI", which impacts all insurers that issue long-duration contracts, such as life insurance. The goal of LDTI is to improve, simplify and enhance aspects of accounting for long-duration contracts generally issued by life insurance companies. The changes are intended to result in improvements to our accounting records in the following ways.

In the new model, cash flow assumptions utilized in determining the liability for future policyholder benefits for certain insurance contracts are required to be updated on at least an annual basis. This varies from the prior model which only required us to update the assumptions if a triggering event occurred, like if a premium deficiency is recognized.
The discount rate used in determining the liability for future policyholder benefits has been standardized and is based on upper medium grade (low credit risk) fixed income instruments. The effect of discount rate changes is recorded immediately through other comprehensive income.

December 31, 2023 | 10-K 27

Table of Contents
CITIZENS, INC.
Deferred acquisition costs ("DAC") are now amortized on a constant basis over the expected life of the contract, therefore eliminating the prior amortization methods such as proportion to premium (for traditional life), estimated gross profit (for nontraditional life) or estimated gross margin (for participating life). Additionally, amortization rates are now updated prospectively with DAC being reduced when actual terminations and lapses are greater than expected. By conducting this change, the interest accretion and impairment assessment have been eliminated.

LDTI became effective on January 1, 2023 and required us to make certain changes to our financial statements requiring retrospective application back to January 1, 2021, which is known as the transition date. This Form 10-K includes financial statements that reflect the impact of LDTI. See Part II. Item 8. Financial Statements and Supplementary Data and Part IV, Item 15, Note 1 "Significant Accounting Policies" and "Accounting Pronouncements" in the notes to our consolidated financial statements. As a result of implementing LDTI,

we have included results for the year ended December 31, 2021 in our consolidated statements of operations and comprehensive income (loss) ("Operating Statement") rather than just the years ended December 31, 2023 and December 31, 2022, as required for a smaller reporting company; and
the discussion of financial results included in this MD&A for the periods ending December 31, 2022 and 2021 may differ, possibly materially, from the discussions included in the MD&A of our previously filed Annual Report on Form 10-K for each respective year.

The implementation of LDTI did not impact our key operating metrics, which are described below in "The Factors that Drive our Operating Results." Accordingly, while we present operating results for the year ended December 31, 2021, we will only discuss the 2021 results or year-to-year comparisons between 2022 and 2021 where they were impacted by the implementation of LDTI. Discussions of 2021 items and year-to-year comparisons between 2022 and 2021 that are not included in this Form 10-K can be found in “Management’s Discussion and Analysis of Financial Condition and Results of Operations” in Part II, Item 7 of the Company’s Annual Reports on Form 10-K for the fiscal years ended December 31, 2022 (the "2022 10-K") and December 31, 2021 (the "2021 10-K").

The Factors that Drive our Operating Results

We see the following as the primary factors that drive our operating results:

Sales (i.e., premium revenues)
Investments
Claims and surrenders
Operating expenses

Premium revenues and investment income are our two primary sources of income and thus key to our profitability.

Premium revenues consist of all money deposited by customers into new and existing insurance policies. We believe sales statistics are meaningful to gaining an understanding of, among other things, the attractiveness of our new products, how expansion of our distribution channels affects our revenue, customer retention and the performance of our business from period-to-period. Throughout the MD&A and in Item 1 - Business, we describe the actions and initiatives that we are taking to increase sales and improve retention, sales performance in each period and as compared to prior periods, and how we view trends with respect to sales and retention. Because we ceased

December 31, 2023 | 10-K 28

Table of Contents
CITIZENS, INC.
operations in our property insurance business effective June 30, 2023, the premiums charts below only reflect life insurance and accident and health insurance ("A&H") premium results.

549755898837

First year premiums (i.e, new sales) increased 12% from 2022 to 2023. In our Life Insurance segment first year premiums increased by 13% from 2022 to 2023 due to the introduction of critical illness and whole life products in 2022 in our international markets, as well as expansion of our white label distribution network in our domestic market. In our Home Service Insurance segment, first year premiums increased from 2022 to 2023 by 8% due to focused marketing campaigns and higher critical illness premiums, but were lower in 2022 as compared to 2021, which we believe is attributed to inflationary pressures beginning in 2022, which impacted this market more than our international market, as well as COVID-19 government aid programs in 2021 that we believe led to increased sales that year.

549755898832

Renewal premiums declined primarily from our Life Insurance segment due to the impact from a higher level of surrenders during the last few years (and thus a lower amount of policies paying renewal premiums) and from matured endowment benefits, which we expected due to contractual expiration dates.

4249
Our net investment income increased by $3.8 million from 2022 to 2023 due primarily to investment income from our limited partnership investments, a growing diversified invested asset base and reinvesting matured or called fixed income maturity securities into a higher interest rate environment.


December 31, 2023 | 10-K 29

Table of Contents
CITIZENS, INC.
4528
Payment of policyholder benefits for claims and surrenders is our largest expense and thus also key to our profitability. The three largest components of this expense are death claims, surrenders and matured endowments.

Our death claim benefits paid have decreased over the 3-year period ending December 31, 2023 due to a lower number of reported death claims. We believe death claims in 2021, and to a lesser extent in 2022, were negatively impacted by COVID-19-related deaths.

Our surrenders increased from 2022 to 2023, which we believe is due to the number of our international life policies that are nearing maturity as well as policies that have passed their surrender charge period.

Matured endowments have increased as expected due to many of our endowment policies reaching their contractual maturity dates.

4933
Operating expenses are our second largest expense and thus also drive our operating results. Operating expenses are meaningful to gaining an understanding of how we manage our business, including among other things, salaries, benefits, and spending on growth initiatives. Our general operating expenses increased by $2.0 million in 2023 as compared to 2022, driven by costs related to strategic growth initiatives, our search for a new CEO, and costs related to moving our international business from Bermuda to Puerto Rico. The transfer of the international business was completed on August 31, 2023.

ECONOMIC AND INSURANCE INDUSTRY DEVELOPMENTS

Over the last decade, life insurers have faced numerous disruptions as an industry, including profitability challenges driven by low interest rates, a global pandemic, high inflation followed by a rapid rise in interest rates, volatility in equity markets, and geopolitical uncertainty. These significant trends and developments have and are impacting our business and industry as follows:

Increase in Interest Rates; Volatility in Equity and Credit Markets; Inflation. The material uptick in interest rates over the past year has benefited the life insurance sector with respect to increased yields, net investment income and spreads. However, this benefit was offset by inflation and macroeconomic volatility in 2022. The volatility was substantial and the industry moved into material unrealized loss positions on fixed-income portfolios.
Inflation has also impacted our industry over the past year. As the price of energy and food rises, customers will have less discretionary income to spend on insurance products. As the inflationary

December 31, 2023 | 10-K 30

Table of Contents
CITIZENS, INC.
environment continues, the industry may see policy lapses rise, especially among lower and middle-income customers.
Sustained Low Interest Rate Environment Prior to 2022.Market interest rates are a key driver of our results. The multi-year sustained low interest rate environment significantly reduced the overall yield on investments, as regulations require that the vast majority of a life insurance company's portfolio consist of fixed income securities, which are primarily callable. As interest rates declined, these fixed income securities were called and had to be re-invested in lower rate investments. This has reduced and may continue to reduce profit margins for life insurers by:
Reducing the spread between guaranteed interest rates credited to policyholders and interest earned on supporting assets. As older endowment and annuity products are maturing, the guaranteed interest rates may be higher than current yields;
Products sold during the last several years with lower interest rate guarantees may be surrendered or lapsed, as customers look to invest in higher interest rate products; or
Because products may have been priced with assumptions of higher interest rates (and higher interest earned on supporting assets), life insurance companies may have to increase reserves or trigger loss recognition that could accelerate amortization of COIA.

Impact of COVID-19. COVID-19 and its related economic conditions have caused significant uncertainty in the world in the past four years. Initially, COVID-19 caused global lockdowns. In response to the pandemic, the U.S. Federal Reserve lowered interest rates to near zero in order to stimulate the economy. COVID-19 has since created significant issues, from supply chain disruptions and staffing issues to surging production costs and high demand of products and services due to financial help from the government. All of these have a role to play in the dramatic rise of inflation.
Availability of Reinsurance. Reinsurance market dynamics including increased cybersecurity concerns, significant weather-related losses, pandemic losses, and similar to the life insurance industry, economic-related market losses, have led to a decline in the availability of reinsurance, tighter terms (such as, for example, pandemic exclusions) and/or increased reinsurance prices. While we currently cede a limited amount of our primary insurance business to reinsurers, we may encounter difficulty in obtaining reinsurance in the future, forcing us to resort to a more expensive reinsurance market.  If we are unable to obtain affordable reinsurance coverage, this may impact our net exposures and the number of underwriting commitments.
Technology Adoption. Innovation and digital development strategies continue to evolve and impact all industries, including the insurance industry. The onset of the COVID-19 pandemic in 2020 caused companies to adapt to a more digital operations platform, almost overnight. The insurance industry is focused on digitizing distribution channels and empowering agents with advanced digital capabilities. Access to real-time data has streamlined the way we underwrite our products. The rapid development of artificial intelligence and the demand for fee-based, value-added services are challenging our industry. Therefore, it is critical that we embrace these changes for the benefit of our policyholders, agents, employees and stockholders.

EVENTS THAT IMPACTED OUR BUSINESS

From time-to-time, certain events may affect our business in ways that cause current or future results to differ from past results. In addition to factors described in Part I, Item 1A, "Risk Factors", the following events may impact our results of operations or financial condition:

Inflation and Market Volatility

As discussed above, the impact of inflation, which has led to market volatility and rising interest rates, had a material impact on both our results of operations and balance sheet in both 2022 and 2023.


December 31, 2023 | 10-K 31

Table of Contents
CITIZENS, INC.
Market volatility has significantly affected the fair value of our equity securities over the past 3 years and led to large swings in our earnings. Our investment related gains and losses were a gain of $0.8 million in 2023, a loss of $10.3 million in 2022 and a gain of $11.0 million in 2021. Investment related gains and losses derive principally from our investments in equity securities and include unrealized gains and losses from market price changes in these equities during the period. As evidenced, investment related gains and losses can cause significant fluctuations from period to period and while they are included in our operating revenue, are not indicative of our operating results. We believe that investment related gains and losses, whether realized from dispositions or unrealized from changes in market prices of equity securities, have no bearing in understanding our reported results or in evaluating the economic performance of our business. These gains and losses have caused and will continue to cause significant volatility in our periodic earnings.

We could experience higher surrenders and lapses and fewer sales as our policyholders conserve cash due to concerns over inflation and rising costs, particularly in our Home Service Insurance segment, whose customer base is primarily middle- and lower-income individuals.

Rising Interest Rates

To combat the inflation that began as a result of the COVID-19 pandemic, interest rates rose significantly starting in 2022 after being ultra-low for almost a decade. In just a 16-month span starting in March 2022, the Federal Open Market Committee of the Federal Reserve lifted their key benchmark rate from near-zero percent to a 22-year high of 5.25% - 5.5%. Higher interest rates typically reduce the market values of fixed income assets, as the interest payments from existing fixed income assets become less competitive relative to newer higher rate fixed income instruments. Long duration fixed maturity securities, which constitute the vast majority of our investment portfolio as a life insurer because we strive to match our asset duration to our liability duration, were particularly impacted by the rising rates. Higher interest rates resulted in a pre-tax net unrealized loss of $150.1 million on our available-for-sale securities at December 31, 2023 compared to pre-tax net unrealized loss of $201.7 million at December 31, 2022. While the 10 year Treasury yield was the same at both periods, the pre-tax unrealized loss was lower at December 31, 2023, as the investment balance includes recent investment purchases with higher interest rates whose fair market values are closer to amortized cost. The credit ratings and default risk of our fixed maturity securities were not significantly impacted by the rise in interest rates in 2023 and because we intend to hold the long-term investments to maturity, we do not believe that the current unrealized loss is indicative of our long-term financial strength, as we expect the market values to recover prior to the maturity date of most of these investments.

We also believe that the inflationary environment has led to higher surrenders and lapses in 2023 as well as lower sales, as our policyholders conserve cash due to concerns over inflation and rising costs, particularly in our Home Service Insurance segment, where our customer base is primarily middle- and lower-income individuals.

Ceasing Operations of our Property Insurance Business

The Company made a strategic decision to exit the property insurance business on June 30, 2023. This business focused on selling limited liability property insurance policies in Louisiana and Arkansas. This decision negatively impacted our current year premium revenues and financial results. We were contractually obligated to pay the majority of the remaining premiums for our catastrophic reinsurance through the end of 2023. Additionally, we did not collect premiums in the second half of 2023, as we did in the second half of 2022. Accordingly, property premium revenue is less for the year ended December 31, 2023 compared to prior years.

The property insurance business operates through SPFIC and represented less than 1% of the Company’s total consolidated assets as of December 31, 2023 and less than 1% of the Company's total consolidated revenues for the year then ended. The cessation of this business is not reported as a discontinued operation because it is immaterial to our total operations. Additionally, there were no material charges incurred in relation to the exit of our property insurance operations.


December 31, 2023 | 10-K 32

Table of Contents
CITIZENS, INC.
HIGHLIGHTS

Summary

We had income before federal income tax of $26.2 million in 2023, compared to $27.4 million in 2022. In 2023, (i) changes in the fair value of our limited partnership investments due to improved stock market conditions in 2023 increased investment related gains and losses by $11.1 million; and (ii) net investment income improved by $3.8 million due to higher yields on our investment portfolio. These increases were offset by (i) $6.7 million decrease in premiums due to lower renewal premiums in our life insurance segment and ceasing our property insurance business; (ii) $6.7 million increase in total insurance benefits paid or provided due to higher claims and surrenders and higher policyholder liability remeasurement loss; and (iii) $3.0 million of higher commission expense, driven by higher first year sales (which have higher commission payments) and accrual of expense for renewal commissions we may owe to former independent consultants in Venezuela. Our net income per diluted share of Class A common stock was $0.48 for the year ended December 31, 2023.

Key operating results (comparison of 2023 v. 2022):

↓ $6.7 million of premium revenue

Insurance premiums declined 4% in 2023 compared to 2022, totaling $167.0 million and     $173.7 million, respectively due to:
13% growth in first year premiums in our Life Insurance segment was more than offset by lower renewal premiums in this segment due to increases in surrenders and expiring matured endowments;
our property insurance premiums decreased by $4.1 million due to ceasing this business on June 30, 2023.

↑ $3.8 million of net investment income

Net investment income increased 6% in 2023 compared to 2022, totaling $69.3 million and $65.4 million, respectively, from a higher average portfolio yield in 2023 as well as a growing invested asset base. The average yield on our consolidated investment portfolio was 5% in 2023, a 16 basis point increase from 2022.

↑ $6.7 million of total insurance benefits paid or provided

Total insurance benefits paid or provided increased by 5% due primarily to higher surrenders and matured endowments in our Life Insurance segment.

↑ $2.0 million of general operating expenses

Operating expenses increased due to costs related to strategic growth initiatives, our search for a new CEO, and costs related to moving our international business from Bermuda to Puerto Rico.

Financial Condition at December 31, 2023

Total assets of $1.7 billion.
Total investments of $1.4 billion; fixed maturity securities comprised 88% of total investments.
$4.9 billion of direct insurance in force.
No debt.
Fully diluted income per share of Class A common stock of $0.48
Book value per share of Class A common stock of $3.47.


December 31, 2023 | 10-K 33

Table of Contents
CITIZENS, INC.
CONSOLIDATED RESULTS OF OPERATIONS

Our Operating Segments

We manage our business in two operating segments: Life Insurance and Home Service Insurance. See Part I. Item 1, Business for a discussion about the business operated in each segment.

Our insurance operations are the primary focus of the Company, as those operations generate most of our income.  See the discussion under Segment Operations below for detailed analysis. The amount of insurance, number of policies, and average face amounts for ordinary life policies issued during the periods indicated are shown below.

Years Ended December 31,20232022
 Amount of
Insurance
Issued
Number of
Policies
Issued
Average  Policy Face 
Amount Issued
Amount of
Insurance
Issued
Number of
Policies
Issued
Average  Policy Face 
Amount Issued
Life Insurance:
International$399,691,578 4,067 $98,277 $389,338,420 4,330 $89,916 
Domestic53,356,685 4,541 11,750 1,060,000 265,000 (1)
Total Life Insurance453,048,263 8,608 52,631 390,398,420 4,334 90,078 
Home Service Insurance288,867,758 22,429 12,879 284,320,685 26,845 10,591 
Total$741,916,021 31,037 $674,719,105 31,179 
(1) The 2022 average domestic policy face amount issued reflects one policy issued for $1.0 million of life insurance in force, driving up the average policy face amount issued.

In 2023, we issued $741.9 million in new insurance, a 10% increase from 2022. As we previously disclosed, our strategic initiatives include the introduction of new products tailored to our specific markets and expansion of our distribution channels through white-label partnerships. These new products and distribution channels helped drive the increase in total insurance issued of $67.2 million.

The number of policies issued almost doubled in our Life Insurance segment. This growth is attributable to our new white label partnerships and final expense products introduced domestically, which accounted for 53% of the number of policies issued and continued strong sales of our international whole life product introduced in 2022, which accounted for 61% of total insurance issued in this segment in 2023.

In our Home Service Insurance segment, the increase in average policy face amounts issued is attributable to sales campaigns that focused on increasing the face amount of insurance sold as well as the introduction of our new whole life product in this segment, which has a higher maximum face value than our legacy products.


December 31, 2023 | 10-K 34

Table of Contents
CITIZENS, INC.
REVENUES

Our revenues are primarily generated from insurance renewal premiums and investment income from invested assets. The implementation of LDTI did not impact our revenues; for a discussion of 2022 to 2021 comparisons, see the 2022 10-K.

Years ended December 31,
(In thousands)
202320222021
Revenues:   
Premiums:   
Life insurance$164,609 167,586 169,801 
Accident and health insurance1,637 1,278 1,250 
Property insurance793 4,850 3,677 
Net investment income69,254 65,426 61,495 
Investment related gains (losses)760 (10,291)10,991 
Other income3,627 3,675 3,332 
Total revenues$240,680 232,524 250,546 
Total revenues increased in 2023, as we had investment related gains, versus losses in 2022, and higher net investment income.

Years ended December 31,
(In thousands)
202320222021
Premiums:   
First year$19,341 17,529 17,766 
Renewal147,698 156,185 156,962 
Total premiums$167,039 173,714 174,728 

Premium Income. Despite higher first year premium revenues in both segments, life insurance premium revenues decreased in 2023 compared to 2022 due to lower renewal premiums. Accident and health insurance premiums increased in 2023 due to sales of our new critical illness products that were launched in late 2022. Property insurance premiums declined in 2023 as we stopped accepting renewal premiums at the end of May and ceased our operations on June 30, 2023.

Our renewal premiums comprised 88% of our total premium revenue in 2023 and 90% in 2022. Renewal premiums declined by 5% in 2023 compared to 2022; as discussed above, the decline in Life Insurance segment renewal premiums is due to the impact from a higher level of surrenders during the last few years and increasing matured endowment benefits.

Our first year premiums increased 10% in 2023 compared to 2022 due to our new product offerings and expanded domestic distribution.


December 31, 2023 | 10-K 35

Table of Contents
CITIZENS, INC.
Net Investment Income. Our net investment income and investment performance are summarized as follows:

Years ended December 31,
(In thousands, except for %)
202320222021
Gross investment income:   
Fixed maturity securities$60,127 58,400 55,579 
Equity securities630 650 1,024 
Policy loans6,011 6,189 6,420 
Other long-term investments4,509 2,535 809 
Other576 246 54 
Total investment income71,853 68,020 63,886 
Less investment expenses(2,599)(2,594)(2,391)
Net investment income$69,254 65,426 61,495 
Average invested assets, at amortized cost$1,517,685 1,488,408 1,451,701 
Yield on average invested assets4.56 %4.40 %4.24 %

Due to insurance regulations, fixed maturity securities constitute the vast majority, or 88%, of our investment portfolio based on fair value and thus provide the vast majority of our investment income. Our net investment income increased 6% in 2023 compared to in 2022, primarily due to a higher average portfolio yield on our fixed maturity securities in 2023. Long-term investment income increased as our private equity investment asset base grew.

The annualized yield increased by 16 basis points in 2023 compared to 2022 as a result of the rising interest rate environment.

Investment Related Gains (Losses).  We recorded an investment related gain of $0.8 million during 2023, compared to a loss of $10.3 million in 2022. As described above, the gains and losses are primarily related to the fair value change of our limited partnership and equity securities investments, mostly in our Life Insurance segment, due to the volatility in equity markets. We did not sell all of these investments; however, the changes in fair values of our equity securities are reflected as investment related gains or losses in our income statement, in addition to executed transactions that result in a gain or loss.

Other Income. Other income consists primarily of supplemental contracts issued to policyholders in our Life Insurance segment upon the surrender or maturity of their original policies.


December 31, 2023 | 10-K 36

Table of Contents
CITIZENS, INC.
BENEFITS AND EXPENSES

Years ended December 31,
(In thousands)
202320222021
Benefits and expenses:   
Insurance benefits paid or provided:   
Claims and surrenders$135,993 119,935 119,735 
Increase (decrease) in future policy benefit reserves(5,624)4,804 9,773 
Policyholder liability remeasurement (gain) loss4,460 2,884 1,434 
Policyholders' dividends5,542 6,013 6,180 
Total insurance benefits paid or provided140,371 133,636 137,122 
Commissions39,241 36,222 35,463 
Other general expenses47,131 45,177 43,370 
Capitalization of deferred policy acquisition costs(28,301)(24,899)(22,740)
Amortization of deferred policy acquisition costs15,460 14,390 13,445 
Amortization of cost of insurance acquired604 621 757 
Goodwill impairment — 12,624 
Total benefits and expenses$214,506 205,147 220,041 

Payments of claims and surrenders benefits constitute the majority of our expenses. Total benefits and expenses paid increased in 2023 as compared to same period in 2022 driven by higher surrenders and matured endowments, higher policyholder liability remeasurement loss due to the higher surrenders and $3.0 million of higher commissions, driven by higher first year sales (which have higher commissions) and accrual of expense for renewal commissions we may owe to former independent consultants in Venezuela.

Claims and Surrenders.  Payments of death claims, surrender benefits and matured endowment benefits are our primary uses of cash. The implementation of LDTI did not impact our reporting for Claims and Surrenders; for a discussion of 2022 to 2021 comparisons, see the 2022 10-K.
Years ended December 31,
(In thousands)
202320222021
Claims and surrenders:
Death claim benefits$22,458 25,758 31,380 
Surrender benefits56,856 48,743 51,638 
Endowment benefits8,296 8,864 9,572 
Matured endowment benefits41,855 31,478 20,304 
Property claims699 780 2,112 
Accident and health benefits458 211 332 
Other policy benefits5,371 4,101 4,397 
Total claims and surrenders$135,993 119,935 119,735 
Death claim benefits decreased 13% in 2023 compared to 2022 due primarily to a lower volume of reported death claims.

Surrender benefits increased 17% in 2023 compared to 2022 due to surrenders related to international policies that are nearing maturity as well as policies that have passed their surrender charge period. While we have implemented retention initiatives over the past few years, we believe that the high interest rates are negatively affecting these efforts, as policyholders surrender their policies to re-invest the cash values in higher interest rate products.


December 31, 2023 | 10-K 37

Table of Contents
CITIZENS, INC.
Many of our endowment policies are reaching their contractual maturity dates and thus matured endowment benefits are increasing. We anticipated the $10.4 million increase in 2023 based upon the contractual maturity dates and expect continued increases in matured endowment benefits over the next few years as more of these contracts expire.

Increase (Decrease) in Future Policy Benefit Reserves.  Future policy benefit reserves reflect the liability established to provide for the payment of policy benefits that we expect to pay in the future and thus generally increase when we have a larger in force block of business due to higher sales and persistency (i.e., more policies on which we expect to pay future benefits) and decrease when we have lower sales and persistency. LDTI impacted our reported reserves for 2022 and 2021, as LDTI is intended to improve the timeliness of recognizing changes in the liability for future benefits and standardize the rate used to discount future cash flows. Reserves decreased by $5.0 million from 2021 to 2022 and another $10.4 million from 2022 to 2023 despite increases in insurance issued and increases in our in force block of business due to the amount of reserves released in connection with the higher matured endowments and surrenders.

Policyholder Liability Remeasurement (Gain) Loss. Most of our products are long-duration contracts that provide a specified, fixed amount of insurance benefit in exchange for a fixed premium. When a policy is initially issued, we establish a "net premium ratio" ("NPR") using assumptions regarding expected premiums and policyholder benefit liabilities. On a quarterly basis, we review actual versus expected experience in such quarter, which is reported as a policyholder liability remeasurement gain (if better performance than assumptions) or loss (if lower performance than assumptions). The loss increased from 2021 to 2022 and again to 2023 due to unfavorable surrender experience.

Commissions. Commission expenses are a cost of acquiring business, as commissions are the primary compensation paid to our independent consultants and independent agents for selling our products. First year commission rates are higher than renewal commission rates. Commissions fluctuate directly in relation to sales and thus the increase in commissions over the 3-year period ending December 31, 2023 was due to higher first year sales in each period as compared to the prior period. Additionally, commission expense in 2023 was higher due to a $1.3 million accrual of expense for renewal commissions we may owe to former independent consultants in Venezuela.

Other General Expenses.  Total general expenses increased $2.0 million, or 4%, in 2023 compared to 2022. The increase was primarily driven by costs related to strategic growth initiatives, a search for a new CEO and costs related to moving our international business from Bermuda to Puerto Rico. We continue to work on managing controllable operating expenses while investing in growth initiatives.

Capitalization of Deferred Policy Acquisition Costs ("DAC").  We capitalize costs related to successful sales of our insurance products, which include certain commissions, policy issuance costs, and underwriting and agency expenses. These costs vary based upon amounts or premiums received related to new and renewal business. Capitalized DAC increased each year during the 3-year period ended December 31, 2023, which is in line with the increases in new sales activity.  Significantly lower amounts are capitalized related to renewal business in correlation with the lower commissions paid on that business compared to first year business, which has higher commission rates.

Amortization of Deferred Policy Acquisition Costs. Amortization of DAC totaled $15.5 million and $14.4 million in 2023 and 2022, respectively. LTDI also changed the manner in which we amortize DAC and thus reported amounts for 2022 and 2021 have changed. DAC is amortized on a constant level basis over the expected term of the related contracts to approximate straight-line amortization.

Goodwill Impairment. In 2021, we recognized a goodwill impairment in our Life Insurance segment of $12.6 million. The impairment was triggered by increases in our carrying value of the opportunityLife Insurance segment due to re-enter the release of a $43.8 million uncertain tax position in the fourth quarter of 2021 following the expiration of the statute of limitations for the tax year ended December 31, 2017.


December 31, 2023 | 10-K 38

Table of Contents
CITIZENS, INC.
SEGMENT OPERATIONS

As described above, our business is comprised of two operating business segments:

Life Insurance
Home Service Insurance

These segments are reported in accordance with U.S. GAAP. The Company evaluates profit and loss performance based on net income (loss) before federal income taxes for these segments. The Company's Other Non-Insurance enterprises include non-insurance operations such as IT and corporate-support functions, which are included in the table presented below to properly reconcile the segment information with the consolidated financial statements of the Company.

The following table sets forth income (loss) before federal income taxes by segment during the periods indicated.

Years ended December 31,
(In thousands)
202320222021
Income before federal income taxes:
Segments:
Life Insurance$28,621 25,423 31,902 
Home Service Insurance3,013 6,563 4,173 
Total Segments31,634 31,986 36,075 
Other Non-Insurance Enterprises(5,460)(4,609)(5,570)
Total income before federal income taxes$26,174 27,377 30,505 


December 31, 2023 | 10-K 39

Table of Contents
CITIZENS, INC.
LIFE INSURANCE

Our Life Insurance segment primarily issues ordinary whole life insurance and endowment policies in U.S. dollar-denominated amounts to non-U.S. residents in over 75 countries through over 1,000 active independent marketing consultants as of December 31, 2023. Detailed results of operations for the Life Insurance segment for the periods indicated are as follows:

Years ended December 31,
(In thousands)
202320222021
Revenues:   
Premiums:
Life insurance$121,424 124,156 125,558 
Accident and health insurance721 497 500 
Net investment income54,352 50,680 47,216 
Investment related gains (losses), net301 (8,826)9,176 
Other income3,605 3,668 3,362 
Total revenues180,403 170,175 185,812 
Benefits and expenses:   
Insurance benefits paid or provided:   
Claims and surrenders113,428 95,576 91,390 
Increase (decrease) in future policy benefit reserves(10,931)3,894 7,822 
Policyholder liability remeasurement (gain) loss4,153 1,728 829 
Policyholders' dividends5,512 5,990 6,140 
Total insurance benefits paid or provided112,162 107,188 106,181 
Commissions22,896 20,031 18,747 
Other general expenses23,969 23,192 20,846 
Capitalization of deferred policy acquisition costs(20,251)(17,942)(16,174)
Amortization of deferred policy acquisition costs12,895 12,160 11,536 
Amortization of cost of insurance acquired111 123 150 
Goodwill impairment — 12,624 
Total benefits and expenses151,782 144,752 153,910 
Income (loss) before federal income taxes$28,621 25,423 31,902 

In our Life Insurance segment we reported income before federal income tax of $28.6 million in 2023, as compared to $25.4 million in 2022 and $31.9 million in 2021. As in our consolidated operations, investment related gains and losses caused significant fluctuations from period to period and are not indicative of our operating results. Key operating measures resulted in year-over-year revenue gains in each of the 3-year periods reflected above due to increases in net investment income in each year, and year-over-year benefit and expense increases in each of the 3-year periods due primarily to increases in surrenders and matured endowments and higher commissions, driven by higher first year sales (which have higher commissions) and accrual of expense for renewal commissions we may owe to former independent consultants in Venezuela.


December 31, 2023 | 10-K 40

Table of Contents
CITIZENS, INC.
Life Insurance segment premium breakout is detailed below. Since LDTI did not impact reported revenue results, comparisons between the 2022 and 2021 years are not discussed below. See the 2022 10-K for such discussion.

Years ended December 31,
(In thousands)
202320222021
Premiums:   
First year$13,479 11,892 11,420 
Renewal108,666 112,761 114,638 
Total premiums$122,145 124,653 126,058 

Premiums. First year premiums increased $1.6 million in 2023 compared to 2022 due to sales of new products and expanded domestic distribution. Our total premiums for 2023 decreased $2.5 million compared to 2022 as renewal premiums declined. We derive most of our premium revenue in the Life Insurance segment from renewal premiums, which decreased 4% in 2023 as compared to 2022. As described above, this decline is due to high surrenders and matured endowments over the last several years.

International Premiums. Life insurance premiums are generated largely from our international policyholders living in over 75 different countries across the globe. The majority of our international premiums are derived from whole life and endowment products. The following table sets forth our direct premiums collected from our top five producing countries of our international life insurance business for the periods indicated.

Years ended December 31,
(In thousands, except for %)
202320222021
Country:      
Colombia$25,453 21.2 %$25,181 20.6 %$24,829 20.2 %
Taiwan17,760 14.8 18,236 14.9 19,042 15.5 
Venezuela15,143 12.6 16,429 13.4 17,788 14.5 
Ecuador13,379 11.1 12,992 10.6 13,115 10.7 
Argentina9,533 7.9 9,251 7.6 9,160 7.5 
Other Non-U.S.38,943 32.4 40,172 32.9 38,871 31.6 
Total$120,211 100.0 %$122,261 100.0 %$122,805 100.0 %
Domestic Premiums. Our domestic in-force life insurance business consists primarily of closed blocks of business from various insurance companies we have acquired over the years. As discussed, we have recently re-launched our domestic life insurance market. We believe that we holdbusiness through CICA Domestic by expanding our licenses to new states, developing new final expense and living benefit products, entering into new white label and other distribution agreements and obtaining a strong competitive edgeB++ A.M. Best rating. Because the majority of this business still consists of closed blocks of business, premiums in our domestic Life Insurance segment were lower in 2023 compared to 2022 despite growth in our newly relaunched business.

Net Investment Income.  Our net investment income increased 7% in 2023 compared to 2022 due to our higher average portfolio yield. The majority of investment income is derived from fixed maturity securities; however, long-term investment income continued to increase as our limited partnership asset base grew.

Investment Related Gains (Losses), Net.The investment related gains and losses in each period were a result of the fast-growing Latin Americanchange in estimated fair market value for our limited partnerships, as previously discussed.

Claims and Hispanic segments becauseSurrenders. The following table sets forth our primary claims and surrender benefits within our Life Insurance segment. LDTI did not impact claims and surrender benefit expenses; for a discussion of 2022 to 2021 comparison see the 2022 10-K.


December 31, 2023 | 10-K 41

Table of Contents
CITIZENS, INC.
Years ended December 31,
(In thousands)
202320222021
Claims and surrenders:
Death claim benefits$4,803 6,091 8,160 
Surrender benefits53,462 45,554 49,439 
Endowment benefits8,289 8,851 9,565 
Matured endowment benefits41,252 30,897 19,709 
Accident and health benefits265 96 135 
Other policy benefits5,357 4,087 4,382 
Total claims and surrenders$113,428 95,576 91,390 

The majority of our insightsclaims and expertisesurrender benefits in our Life Insurance segment were related to payment of surrender benefits and matured endowment benefits. Policy surrenders and matured endowment benefits increased in 2023 as compared to 2022. Many of our endowment policies are reaching their contractual maturity dates and thus matured endowment benefits are increasing. We expect this trend to continue over the next few years. Policy surrenders increased partially due to surrenders related to international policies that are nearing maturity as well as policies that have passed their surrender charge period. Death claims benefits decreased in 2023 compared to 2022. Mortality experience is closely monitored by the Company as a key performance indicator and these amounts were within expected levels.

Increase (Decrease) in Future Policy Benefit Reserves. The change in future policy benefit reserves decreased in each of the 3-year periods ending December 31, 2023 as a result of reserves released from doinghigher matured endowment and surrender benefits, which decrease was partially offset by increases in insurance issued and increases in our in force block of business.

Policyholder Liability Remeasurement (Gain) Loss. The policyholder liability remeasurement loss increased from 2021 to 2022 and again to 2023 due to unfavorable surrender experience.

Other General Expenses. General expenses increased by 3% in this segment in 2023 compared to 2022 due primarily to expenses related to costs associated with the re-launch of our domestic life insurance business for over 45 years in Latin America. We have developed competitive and attractive products that we believe will allow us to succeed in the domestic market.which is a strategic growth initiative.

HOME SERVICE INSURANCEREGULATION

The insurance industry is heavily regulated and both Citizens and our insurance subsidiaries are subject to regulation and supervision by the U.S. states in which they do business, by U.S. federal laws, and for CICA International, by Puerto Rico.

REGULATION OF OUR INTERNATIONAL BUSINESS

Puerto Rico

CICA International, our Puerto Rico domiciled subsidiary, is regulated by the Puerto Rico Office of the Insurance Commissioner (“OIC”) and is licensed pursuant to the Puerto Rico Insurance Code (the "Insurance Code"). Although Puerto Rico is a U.S. territory, it has its own tax code and own insurance code, including a provision under its Insurance Code that allows CICA International to be established as an "international insurer" and thus export insurance to international markets. We operatemay not insure risks of residents of Puerto Rico with this type of license and we do not issue policies to U.S. risks through CICA International.

The Insurance Code does not specifically set forth minimum capital and surplus standards, but rather requires that an insurer submit a business plan for approval to the OIC that includes proposed minimum capital and surplus. CICA International is required to maintain a minimum of $750,000 in capital and maintain a premium to surplus ratio of 7 to 1. The Insurance Code requires us to file annual U.S. GAAP financial statements with the OIC that include schedules providing information regarding premiums written and reinsurance assumed and ceded, as well as an annual actuarial certification.

In addition to compliance with the Insurance Code, CICA International must comply with other laws and regulations of Puerto Rico, most of which apply to our domestic Home Service Insurance segment onlysubsidiaries as well, including the U.S. Bank Secrecy Act and other anti-money laundering laws and regulations of the United States.

Other International Regulation

Generally, all foreign countries in which we offer insurance products require a license or other authority to conduct insurance business in that country. Some of these countries also require that local regulatory authorities approve the terms of any insurance product sold to residents of that country. Other than formerly in Bermuda, we have never qualified to do business in any foreign country, and we have never submitted our international insurance policies for approval to any regulatory agency. As described above, we sell our policies to residents of foreign countries through independent marketing agencies and independent consultants located in those countries and we rely on our independent consultants to comply with laws applicable to them in marketing and servicing our insurance products in their respective countries.

We have undertaken a comprehensive compliance review of risks associated with the potential application of foreign laws to our sales of insurance policies in foreign countries. The application of foreign laws to our sales of insurance policies in foreign countries varies by country. There is a lack of uniform regulation, lack of clarity in certain regulations and lack of legal precedent in addressing circumstances similar to ours. Our compliance review has confirmed certain risks related to foreign insurance laws associated with our current business model, at least in certain jurisdictions, as described in detail in Item 1A. Risk Factors.

U.S. REGULATION

In the United States, insurance is primarily regulated at the state level. Our primary regulator in the U.S. through our subsidiaries Security Plan Lifeis the Colorado Division of Insurance, Company ("SPLIC"), Magnolia Guaranty Life Insurance Company ("MGLIC")as both Citizens and Security Plan Fire Insurance Company ("SPFIC"). These companies focus on final expense lifeCICA Domestic are Colorado companies. We are also regulated by the departments of insurance needs of middle- and lower-income markets, primarily in Louisiana (SPLIC and SPFIC) and Mississippi (Magnolia), as well as each of the 39 states and Arkansas.  Our policies are soldthe District of Columbia in which we conduct insurance business. In supervising and serviced through a home service marketing distribution systemregulating insurance companies, state insurance departments aim to protect policyholders and the public rather than investors, and enjoy broad authority and discretion in applying applicable insurance laws and regulation for that purpose. The extent of about 240 independent agents as of December 31, 2020, who work on a route systemthis regulation varies, but most U.S. jurisdictions have laws and through over 175 funeral homes, all of whom sell policies, collect premiums and service policyholders.  We also sell limited liability, named peril property policies covering dwelling and contents through SPFIC. In 2020, our Home Service Insurance segment comprised 27% of our total consolidated direct premiums.

HOME SERVICE PRODUCTS AND COMPETITION

Our Home Service Insurance products consist primarily of small face amount ordinary whole life and pre-need policies, which are designed to fund final expenses for the insured (e.g. funeral and burial costs).  The average life insurance policy face amount issued in 2020 was approximately $5,400 per policy. Due to the lower risk associated with small face amount polices, the underwriting performed on these applications is limited.  To a much lesser extent, our Home Service Insurance segment sells limited liability named-peril property policies covering dwellings and content. We provide $30,000 maximum coverage on any one dwelling and contents, while content-only coverage and dwelling-only coverage are both limited to $20,000.

We provide final expense ordinary life insurance and annuity products primarily to middle- and lower-income individuals and families in Louisiana, Mississippi and Arkansas, a demographic that has been disproportionally impacted by the COVID-19 pandemic.

We face competition in Louisiana, Mississippi and Arkansas from other companies specializing in final expense insurance.  We seek to competeregulations based upon our emphasis on personal service to our customers.  We intend to continue premium growth within this segment via direct sales.

the National Association of Insurance Commissioners ("NAIC") model rules governing the financial condition of insurers, including standards of solvency, types and concentration of investments, establishment and maintenance of reserves, credit for reinsurance and requirements of capital adequacy; and the business conduct of insurers,

December 31, 20202023 | 10-K 8

Table of Contents
CITIZENS, INC.
including marketing and sales practices and claims handling.  In addition, statutes and regulations require the licensing of insurers and agents, the approval of most types of policy forms and related materials (such as advertising) and the approval of rates for certain types of insurance products.

In order for insurance regulators to monitor solvency, insurance companies are subject to risk-based capital ("RBC") requirements. The RBC requirement is a statutory minimum level of capital that is based on two factors - (1) the insurance company's size, and (2) the inherent riskiness of its financial assets and operations, i.e. a company must hold capital in proportion to its risk. The RBC requirement thus determines a minimum level of capital required for an insurer to support its operations and write coverage. The purpose of the RBC requirements is to identify weakly capitalized companies, which facilitates regulatory actions to ensure that the policyholders will receive the benefits promised. Regulators have the legal authority to take preventive and corrective measures depending on the capital deficiency indicated by the RBC result. If a company's ratio of total adjusted statutory capital to control level risk-based capital is above 200%, no regulatory intervention is needed. If it falls below 200%, interventions range from submission of action plans to a regulatory takeover of the management of the company, which occurs if the ratio is below 70%. We have committed to the Colorado Division of Insurance that we will keep CICA Domestic's RBC ratio at or above 350%.

In addition to monitoring our financial condition, insurance regulatory authorities (including state law enforcement agencies and attorneys general) periodically make inquiries and regularly conduct examinations regarding compliance with insurance and other laws and regulations regarding the conduct of our insurance businesses.  It is our practice to fully and consistently cooperate with such inquiries and examinations and take corrective action when warranted.

In order to sell products in any state, we first have to become licensed in that state. States have various rules for obtaining a license, including capital deposit requirements and seasoning requirements, among others. Once we are licensed in a state, most states require us to file our products for their approval before being able to sell the products. The application and product forms must comply with state insurance laws regarding policy requirements. Once an application or product is approved in that state, we must use the approved forms to sell our products. We have to file our domestic forms in both English and Spanish for separate approvals. We are also subject to laws related to our advertising and may have to file certain marketing documents with state regulators as well.
Because Citizens is a holding company that directly and indirectly owns insurance operating subsidiaries, we are also subject to regulation in our three domiciliary states that require us to furnish the respective insurance regulators with financial and other information concerning the operations of, and the interrelationships and transactions among, the companies within our holding company system that may materially affect the operations, management or financial condition of the insurers within the system. Generally, these laws and regulations require that all transactions within a holding company system between an insurer and its affiliates be fair and reasonable and that the insurer's statutory capital and surplus following any transaction with an affiliate be both reasonable in relation to its outstanding liabilities and adequate to its financial needs.  For certain types of agreements and transactions between an insurer and its affiliates, these laws and regulations require prior notification to, and non-disapproval or approval by, the insurance regulatory authority of the insurer's jurisdiction of domicile. These laws also require that a controlling party obtain the approval of the insurance commissioner of the insurance company's jurisdiction of domicile prior to acquiring or divesting control of the insurer.

The payment of dividends or other distributions to Citizens by our insurance subsidiaries is also regulated by the insurance laws and regulations of their respective state or jurisdiction of domicile.  The laws and regulations of some of these jurisdictions also prohibit an insurer from declaring or paying a dividend except out of its earned surplus or require the insurer to obtain regulatory approval before it may do so.  In addition, insurance regulators may prohibit the payment of ordinary dividends or other payments by our insurance subsidiaries to us (such as a payment under a tax sharing agreement or for employee or other services) if they determine such payment could be adverse to policyholders or insurance contract holders of the subsidiary.

Because we maintain sensitive data regarding our customers, we are also subject to additional state regulations in states where we do business, such as data security and state privacy laws.

December 31, 2023 | 10-K 9

Table of Contents

CITIZENS, INC.
REINSURANCEWhile primarily regulated at the state level, our domestic business is subject to various federal laws and regulations. Some of the primary federal laws include:

We followUSA Patriot Act and the industry practiceBank Secrecy Act, which require us to institute certain measures to detect and prevent money laundering;
Foreign Corrupt Practices Act, which makes it unlawful to bribe foreign officials for the purpose of reinsuringobtaining or retaining business;
Gramm-Leach-Bliley Act, which requires us to explain our information-sharing practices to our customers and to safeguard sensitive data;
Securities Act, Securities Exchange Act and Sarbanes-Oxley Act, which establish various requirements for Citizens, as a portionpublic company, to comply with, including registration of our insurance risks with unaffiliated reinsurers. In a reinsurance transaction, a reinsurer agrees to indemnify another insurer for part or all of its liability under a policy or policies it has issued for an agreed upon premium. We participate in reinsurance activities in order to minimize exposure to significant risks, limit losses,Class A common stock, reporting and provide additional capacity for future growth. We enter into various agreements with reinsurers that cover individual risks, group risks or defined blocks of business, primarily on a coinsurance, yearly renewable term, excess of loss or catastrophe excess basis. These reinsurance agreements spread riskdisclosure requirements, and minimize the effect of losses. For the majority of our business, we retain the first $100,000 of risk on any one lifepublic company audit and reinsure the remainder of the risk. Therefore, under the terms of the reinsurance agreements, the reinsurers agree to reimburse us for the ceded amount (i.e., the death benefit amount less our retained risk) in the event a claim is paid. Cessions under reinsurance agreements do not discharge our obligations as the primary insurer. In the event reinsurers do not meet their obligations under the terms of the reinsurance agreements, reinsurance recoverable balances could become uncollectible. Our amounts recoverable from reinsurers represent receivables from and/or reserves ceded to reinsurers. The amounts recoverable from reinsurers were $5.8 million as of December 31, 2020.

internal control requirements;
We focus on obtaining reinsurance from a diverse group of well-established reinsurers. We have restructured our reinsurance relationships as of January 1, 2021 and reinsure our international business with three different reinsurers and our domestic business with two reinsurers. We regularly evaluate the financial condition of our reinsurers and monitor concentration risk with our reinsurers.

OTHER NON-INSURANCE ENTERPRISES

Other Non-Insurance Enterprises includes the results of the parent company, Citizens, Inc. and our non-insurance subsidiary, Computing Technology, Inc., which entities primarily provide the Company's information technology and corporate-support functions to the insurance operations.

OPERATIONS AND TECHNOLOGY

Our administrative operations principally serveU.S.-based insurance products and thus our Life Insurance segmentbusinesses also are affected by U.S. federal, state and are conducted primarily at our executive offices in Austin, Texas where our administrative, operating and underwriting personnel are located.  Our executive offices are also the base for our policy design, marketing oversight, underwriting, accounting and reporting, actuarial, customer service, legal, human resources, claims processing, administrative and investing activities. Our Home Service Insurance segment is conducted, to a large degree, from our district offices in Louisiana, Arkansas and Mississippi, as well as our service center in Donaldsonville, Louisiana. At our Bermuda office, we perform underwriting, policy issuance, claims processing, accounting and reporting related to CICA Ltd.'s policies.local tax laws.

We have a single integrated information technology system for our entire Company, whichHUMAN CAPITAL RESOURCES

Composition and Demographics

Our human capital is a centrally-controlled, mainframe-based administrative system. Functionscritical component to our success. Our employees implement and drive our strategic initiatives and contribute to the success of our policy administrative system include policy set-up, administration, billingproducts (development, underwriting, pricing adequacy, customer service), promotions and collections, commission calculation, valuation, automated data edits, storage backup, image managementprocesses. Our employees in our claims department are ultimately tasked with "keeping our promise". Our independent consultants and other related functions. Each companyagents also drive our key goals, as they sell our insurance products and blockprovide local services to our global base of businesspolicyholders. We also believe that we have acquired has been converted ontoderive a great deal of strength from our administrative system.  This system has beendiverse workforce. Fostering an equitable and inclusive workplace with diverse teams produces more creative solutions, results in place for more than 30 yearsinnovative products and has been updated on an ongoing basis as technology has evolved.services and is crucial to our efforts to attract, develop and retain key talent.


December 31, 20202023 | 10-K 10

Table of Contents

CITIZENS, INC.
As of December 31, 2023, we had 232 employees. The pie charts below illustrate the gender, racial, ethnicity, and generational make-up of our total employee workforce as of such date.

Gender Composition
3833638337
Racial/Ethnic Composition
3833838339
Generational Composition
549755885519549755885520

We determine race, ethnicity, gender, and generation based on our employees' self-identification or other information compiled to meet requirements of the U.S. government.

None of our employees are subject to a collective bargaining agreement.

We do not utilize captive employee agents to distribute our products and thus contract with over 1,000 actively producing independent consultants internationally and over 2,000 independent agencies and agents domestically to sell and service our insurance products. Our international independent consultants generally reflect the demographics of the areas in which they sell their products.

In order to continue to develop, sell and administer our products, it is crucial that we continue to attract and retain both experienced employees and independent agents.


December 31, 2023 | 10-K 11

Table of Contents
CITIZENS, INC.
Compensation and Benefits

Our compensation program is designed to attract and retain talented individuals who possess the skills necessary to support our business objectives, assist in the achievement of our strategic goals and create long-term value for our stockholders. We provide employees with compensation packages that include base salary and annual performance-based bonus opportunities that include cash, and for certain employees, long-term equity awards in the form of restricted stock units ("RSUs"). We believe that a compensation program with both short-term cash awards and long-term equity awards provides fair and competitive compensation and aligns employee and stockholder interests. In addition to cash and equity compensation, we also offer standard employee benefits such as life and health (medical, dental and vision) insurance, 401(k) and HSA contributions, life insurance, long-term and short-term disability, including paid parental leave, and a generous PTO plan.

Independent agents work for themselves and may sell insurance policies for a variety of insurers and make most of their money through sales commissions and bonuses. We attract and retain our independent agent sales force through the use of our commission structure and agent campaigns and promotions, including annual sales conventions. We believe that our commission structure is attractive and competitive in the markets in which we do business. In our Life Insurance segment, we believe our campaigns and promotions provide an extra incentive to agents that not only promote first year premium growth, but also create improvements within policyholder retention. In our Home Service Insurance segment, we believe our agent campaigns and promotions are critical in attracting and retaining our independent agent sales force. This business contains a large block of existing in force policies. To ensure we maintain this book of business, the agent campaigns and promotions provide an extra incentive to not only grow the business but to collect on the existing policies. We believe that creating agent campaigns and promotions with additional incentives provides long-term value for our shareholders.

Wellness

We are committed to the health and safety of our work force and compliance with applicable regulatory and legal requirements. In response to the COVID-19 pandemic, in 2021, we implemented operating changes that we determined were in the best interest of the health of our employees, including offering a hybrid work environment where our employees can work part- or full-time from home, depending on their position and circumstances. We have continued with the hybrid work environment as it offers employees flexibility and helps attract and retain talent. We also have implemented training programs to assist our independent agents with online sales efforts in order to minimize face-to-face interactions with potential customers and our policyholders when necessary.

Item 1A. RISK FACTORS

As a smaller reporting company, we are not required to disclose information required by this Item 1A. However, we have elected to provide the following discussion of risks as we feel it is important to provide adequate information to our investors regarding the risks of investing in our securities. If any of these risks develop into actual events, our business, financial condition, results of operations or cash flows could be materially and adversely affected, and, as a result, the trading price of our Class A common stock could decline. These risk factors may also be important to understanding other statements in this Form 10-K. The following information should be read in conjunction with Part II. Item 7. Management’s Discussion and Analysis of Financial Condition and Results of Operations and the consolidated financial statements and accompanying notes in Part II. Item 8. Financial Statements and Supplementary Data of this report.

Because of the following factors, as well as other factors affecting the Company’s financial condition and operating results, past financial performance should not be considered to be a reliable indicator of future performance, and investors should not use historical trends to anticipate results or trends in future periods.


December 31, 2023 | 10-K 12

Table of Contents
CITIZENS, INC.
INTERNATIONAL BUSINESS RISKS

A SUBSTANTIAL PORTION OF OUR REVENUE IS GENERATED FROM INSURANCE PRODUCTS SOLD OUTSIDE OF THE UNITED STATES. WHILE OUR PRODUCTS ARE PRICED AND PAID FOR IN U.S. DOLLARS, OUR FOREIGN BUSINESS MAY SUBJECT US TO SEVERAL RISKS.

Our sales to residents of foreign countries expose us to unknown risks related to foreign regulation, foreign currency restrictions, and political instability. A significant loss of sales in these foreign markets would have a material adverse effect on our results of operations and financial condition.

International Regulatory Risks.A substantial majority of our direct insurance premiums, approximately 70% at December 31, 2023, are from policyholders in foreign countries, primarily those in Latin America and the Pacific Rim.  As described in Part I, Item 1, Business, these policies are issued by our Puerto Rico subsidiary, CICA International, which is licensed as an international insurer in Puerto Rico. Our products are sold by independent consultants who are located in the foreign countries in which the policies are sold. Generally, the foreign countries in which we offer insurance products require either us and/or our independent consultants to obtain a license or register to conduct insurance business in that country. Some of these countries also require that local regulatory authorities approve the terms and rates of any insurance product sold to residents of that country. Some of these countries have laws that state that their residents may not purchase life insurance from us or a consultant may not sell life insurance on our behalf unless we become qualified to do business in that country or unless our policies receive prior approval from their insurance regulators. Others have a "consumption abroad" model where their residents may purchase unregistered products only if they are outside of their country when the purchase is made. Other than Puerto Rico and formerly Bermuda, we have never registered to do business in these countries or sought to have our international products approved by a governmental authority.

While we have undertaken a comprehensive compliance review of risks associated with the potential application of foreign laws to our sales of insurance policies in foreign countries, the laws vary by country and there is a lack of uniform regulation and lack of clarity in certain regulations and thus we face various risks associated with the application of foreign laws to these sales. There is a risk that foreign governments where we sell our products will become more aggressive in enforcing any perceived violations of their laws and seek to impose monetary fines or criminal penalties on us or our independent consultants, and/or order us to cease our sales in that jurisdiction. There is no assurance that, if a foreign country were to require that we qualify to do business in that country or submit our policies for approval by that country’s regulatory authorities, we would be able to, or would conclude that it is financially reasonable to comply with those requirements.

We have sought to mitigate the risks described above by, among other things, not locating any of our offices or assets in these foreign countries or jurisdictions, and selling policies only through independent consultants rather than our own employees. We rely on our independent consultants to comply with laws applicable to them in marketing and servicing our insurance products in their respective countries. There is no assurance that these precautionary measures, practices and policies will partially or entirely mitigate the risks associated with the potential application of foreign laws to our sales of insurance policies in our foreign markets. Although the Company believes that these foreign regulators do not have jurisdiction over the Company and that any actions, including fines, may be unenforceable against the Company, any regulatory action could otherwise absorb Company time and resources (including independent consultants) away from its business operations or the Company may choose to pay such fines in order to do business in a particular country. Alternatively, the Company may determine that the risks associated with a particular market and its regulatory environment outweigh the benefits of conducting further business in that market and discontinue doing business there.

Any actions by a foreign government to enforce these laws against us could cause disruption to the marketing and sale of our policies in that country or our withdrawal from doing business in that country, which could have a material adverse effect on our premium revenue, our costs and expenses and on our results of operations and financial condition.

International Currency Risks. While we only sell U.S. dollar denominated products, currency control laws or other currency exchange restrictions in foreign countries could materially adversely affect our revenues by limiting the ability of our policyholders in such countries to pay premiums in U.S. dollars or to receive U.S. dollar benefits. Difficulties in transferring funds from or converting currencies to U.S. dollars in certain countries could cause an increase in fees and costs associated with such payments or receipt of benefits and therefore make our products less attractive to such policyholders.

December 31, 2023 | 10-K 13

Table of Contents
CITIZENS, INC.

ENTERPRISE RISK MANAGEMENTInternational Political Risks.Many of the countries in which we operate have a history of political instability, including regime changes, political uprisings, and anti-democratic or anti-U.S. policies. The ability of people living in these countries to purchase and continue to make premium payments on our insurance policies and our ability to sell our policies in those countries through our independent consultants or otherwise may be adversely affected by political instability. Given the nature of our products, in an economic environment characterized by higher unemployment, lower personal income and reduced consumer spending, new product sales may be adversely affected. During such periods, we may also experience higher claims, longer claims duration, increase in policy lapses and/or increase in surrenders, any of which could have a material adverse effect on our results of operations or financial condition. In addition, the imposition of U.S. sanctions against foreign countries where our policyholders reside could make it difficult for us to continue to issue new policies and receive premiums from policyholders in those countries.

The Company has an enterprise risk management function ("ERM") that analyzes the Company’s risks on an individualWe face significant competition in our international markets. If we are unable to compete effectively in these markets, our business, results of operations and aggregated basis and is responsibleprofitability may be adversely affected.

We experience considerable competition for ensuring that the Company’s risks remain within its risk appetite and tolerances as determined by management with oversightsales of our policies, primarily from the Audit Committee. The Company's focus on ERM strengthens its risk management culturefollowing sources, many of which have substantially greater financial, marketing and discipline. The mission of ERM is to support the Company in achieving its strategic priorities by:other resources than we have:

providing a comprehensive view ofOffshore companies with U.S. dollar-denominated policies. We face direct competition from companies that operate in the risks facing the Company, including risk concentrations and correlations;same manner as we do in our international markets;
helping management define the Company’s overall capacity and appetite for risk by evaluating the risk return profile of the business relative to the Company’s strategic intent and financial underpinning;
assisting management in setting specific risk tolerances and limitsForeign companies with locally operated subsidiaries that are measurable, actionable,registered in those countries and complyoffer both local jurisdiction-regulated products in local currency and offshore U.S. dollar-denominated policies. This arrangement creates competition in that the U.S. dollar-denominated policies are cross-sold with the Company’s overall risk philosophy;
communicating and monitoring the Company’s risk exposures relative to set limits and recommending, or implementinghigh-need local insurance policies such as appropriate, mitigating strategies;health insurance; and
providing insight to assistLocally operated companies with local currency policies. We compete with companies formed and operated in growing the businesses and achieving optimal risk-adjusted returns within established guidelines.

ENTERPRISE RISK MANAGEMENT STRUCTURE AND GOVERNANCE

Effective risk oversight is an important priority for the Company’s Board and senior management team. While it is the job of the Chief Executive Officer and senior management to assess and manage the Company’s risk exposure through ERM, the Audit Committee of the Board is charged with discussing guidelines and policies to govern the process bycountry in which ERM is handled. The Audit Committee periodically discusses the Company’s major financial risk exposures and the steps management has taken to monitor and control such exposures.

The four broad categories of risk exposures assessed and managed by senior management include, but are not limited to:

Strategic risk, including international business risks;
Insurance risk, including those arising out of unforeseen events (such as the COVID-19 pandemic), catastrophes and acts of terrorism;
Financial risk, including market, credit and liquidity risks; and
Operational risk, including cybersecurity risk and legal and regulatory compliance risks.our foreign insureds reside.

In addition, from time to time, companies enter and exit the markets in which we operate, thereby increasing competition at times when there are new entrants. We may lose business to competitors offering competitive products at lower prices, or for other reasons.

Since we rely on independent consultants for distribution of our products in foreign markets, regulation and licensing requirements imposed upon our Company may impact our ability to attract and retain effective sales representatives, who may choose to distribute products of our competitors.

There can be no assurance that we will be able to compete effectively in any of our markets. If we do not, our business, results of operations and financial condition will be materially adversely affected.

We face a greater risk of money laundering activity associated with sales derived from residents of certain foreign countries.

The insurance industry is highly vulnerable to money laundering. Money laundering in the insurance industry typically involves the exploitation of various products and mechanisms to obscure the origins of illicit funds. One common method is through the purchase of insurance policies, such as life insurance, with the use of dirty money. Criminals may overpay premiums, surrender policies prematurely, or make fictitious claims to cycle the illicit funds back as legitimate payout. To combat global financial crime, governments and international authorities implement a range of anti-money laundering and countering of terrorist financing (AML/CFT) regulations that impact the insurance sector. Penalties for compliance failures can include heavy fines.

Some of our top international markets, such as Colombia and Venezuela, are countries that have been identified by the U.S. Department of the Treasury as jurisdictions of high risk for money laundering. Accordingly, as required by applicable U.S. laws and best business practices, we have developed and implemented an anti-money laundering, anti-terrorist financing and sanctions program that includes policies, procedures, controls, independent testing, reporting and recordkeeping requirements for deterring, preventing and detecting potential money laundering, terrorist financing, fraud and other risk that poses a material threat to the operational and/or strategic viabilitycriminal activity and have an officer of the Company responsible for managing this program. Despite our efforts to prevent money laundering through our companies, there can be no assurance that these enhanced controls will entirely mitigate money laundering risk associated with our insurance products, whether in these foreign countries or in the United States.


December 31, 2023 | 10-K 14

Table of Contents
CITIZENS, INC.
INSURANCE RISKS

BECAUSE MOST OF OUR REVENUE DERIVES FROM COLLECTION OF PREMIUMS ON OUR PRODUCTS, OUR OVERALL FINANCIAL PERFORMANCE DEPENDS UPON THE ACCURACY OF OUR PRODUCT PRICING AND ABILITY TO MANAGE PRICING ADEQUACY. DIFFERENCES IN ACTUAL EXPERIENCE, IMPROPER EVALUATION OF UNDERWRITING RISK, MISMANAGEMENT OF CLAIMS, OR OTHER UNFORESEEN EVENTS COULD CAUSE OUR ACTUAL RESULTS TO DIFFER FROM OUR ASSUMPTIONS, WHICH WOULD REDUCE OUR MARGINS AND THUS NEGATIVELY AFFECT OUR PROFITABILITY AND FINANCIAL CONDITION.

Pricing accuracy depends upon our ability to project future losses based on historical loss experience, adjusted for known trends.

In order to price products accurately, the Company must develop and apply appropriate morbidity and mortality estimates, closely monitor and timely recognize changes in trends, and project both severity and frequency of losses with reasonable accuracy to cover these risks. Pricing adequacy is immediately reviewednecessary to generate sufficient premiums to cover our cost of sales, costs of operations (including payment of policy benefits) and assessed.to earn a profit. Pricing adequacy is subject to a number of risks and uncertainties, including, without limitation:

availability of sufficient reliable data;
incorrect or incomplete analysis of available data;
uncertainties inherent in estimates and assumptions;
selection and application of appropriate rating formulae or other pricing methodologies;
adoption of successful pricing strategies;
prediction of policyholder life expectancy and retention;
unforeseen events that may cause our estimates to be wrong (such as the COVID-19 pandemic);
unanticipated legislation, regulatory action or court decisions; or
unexpected changes in interest rates or inflation.

Such risks may result in the Company’s pricing being based on outdated, inadequate, or inaccurate data, or inappropriate analyses, assumptions, or methodologies, and may cause the Company to estimate incorrectly future changes in the frequency or severity of claims. As a result, the Company could underprice risks, which would negatively affect the Company’s margins, or it could overprice risks, which could reduce the Company’s volume and competitiveness.

Pricing accuracy depends upon our ability to project future losses based on historical loss experience, including policyholder retention. Unanticipated increases in early policyholder withdrawals or surrenders or elections by policyholders to receive lump sum payouts at maturity could negatively impact liquidity.

A primary liquidity concern is the risk of unanticipated or extraordinary early policyholder withdrawals or surrenders. Some of our insurance policies include provisions, such as surrender charges, that help limit and discourage early withdrawals. However, early withdrawal and surrender levels may differ from anticipated levels for a variety of reasons, including changes in economic conditions, changes in policyholder behavior or financial needs, changes in relationships with our independent consultants, efforts by foreign governments to tax policyholders or increases in surrenders among policies that have been in force for more than fifteen years and are no longer subject to surrender charges. These changes in surrender activity may result in remeasurement gains or losses which could increase volatility in our results of operations.

In addition, we face potential liquidity risks if policyholders with mature policies elect to receive lump sum distributions at greater levels than anticipated. Our whole life and endowment products provide the policyholder with alternatives once the policy matures. The policyholder can choose to take a lump sum payout or leave the money on deposit at interest with the Company. The Company has a significant amount of aging endowment products that have begun reaching their maturities and policyholder election behavior is not known. It is uncertain how policyholders will react in response to these maturities. If a large number of policyholders elect lump sum distributions, the Company could be exposed to liquidity risk in years of high maturities.

If we experience unanticipated early withdrawal or surrender activity or greater than expected lump sum distributions of endowment maturities and we do not have sufficient cash flow from our insurance operations to support payment of these benefits, we may have to sell our investments in order to meet our cash needs or be

December 31, 2023 | 10-K 15

Table of Contents
CITIZENS, INC.
forced to obtain third-party financing. The availability of such financing will depend on a variety of factors, such as market conditions, the availability of credit in general or more specifically in the insurance industry, the strength or weakness of the capital markets, the volume of trading activities, our credit capacity, and the perception of our long- or short-term financial prospects if we incur large realized or unrealized investment losses or if the level of business activity declines due to a market downturn. Therefore, if we are forced to sell our investments on unfavorable terms or obtain financing with unfavorable terms, it could have an adverse effect on our liquidity, results of operations and financial condition.

The Company’s success depends on its ability to accurately underwrite risks in order to charge adequate premiums to policyholders.

The Company’s financial results largely depend on the Company’s ability to underwrite and set premiums accurately for the risks it faces. Failure to adequately underwrite health risks (i.e., to charge lower premiums than should be charged based on an individual’s health or to accept risks of extremely unhealthy individuals) or other types of risks (e.g., political risks) could negatively impact profitability as we could pay higher benefits than our products are priced for.

Historically, we have fully underwritten most of our products in order to properly evaluate risk. For many of our newer products, primarily in the U.S., we utilize a “simplified” underwriting process. Simplified issue life insurance uses a simple form of underwriting. Applicants must answer some health-related questions but do not have to take a life insurance medical exam. The underwriting decision is based on questions answered on the application and may be supplemented with additional medical claims history and lab data information.

Any shortcomings in the process used to evaluate and price our policies, or significant inaccuracies in the life expectancy estimates relating to those policies, could have a material and adverse effect on our results of operations and financial condition.

Policyholder claims is one of our largest expenses. Mismanagement of claims handling or increased fraudulent claims could negatively impact our costs and financial condition.

Proper claims handling is critical to managing our benefit expenses. Many factors can affect the Company’s ability to pay claims accurately, including the following:

the training, experience, and skill of the Company’s claims representatives;
the extent of fraudulent claims and the Company’s ability to recognize and respond to such claims; and
the Company’s ability to develop or select and implement appropriate procedures, technologies, and systems to support claims functions.

The Company’s failure to pay claims fairly, accurately, and in a timely manner, or to deploy claims resources appropriately, could result in unanticipated costs, lead to material litigation, undermine customer goodwill and the Company’s reputation in the marketplace, impair its brand image and, as a result, materially and adversely affect its competitiveness, financial results, prospects, and liquidity.

Higher than expected policyholder claims related to unforeseen events may negatively impact our premium revenues, increase our benefits and expense costs and increase our reinsurance costs, thus negatively affecting our financial condition.

Our life and health insurance products are particularly exposed to risks of catastrophic mortality, such as a pandemic or other events that result in a large number of deaths. In addition, the occurrence of such an event in a concentrated geographic area could have a severe disruptive effect on our workforce and business operations. The likelihood and severity of such events cannot be predicted and are difficult to estimate. In such an event, the impact to our operations could have a material adverse impact on our ability to conduct business and on our results of operations and financial condition, particularly if those problems affect employees performing operational tasks and supporting computer-based data processing, or destroy the capability to transmit, store, and retrieve valuable data. In addition, in the event that a significant number of our management were unavailable following a disaster, the achievement of our strategic objectives could be negatively impacted.


December 31, 2023 | 10-K 16

Table of Contents
CITIZENS, INC.
Reinsurance may not be available or affordable, or reinsurers may be unwilling or unable to meet their obligations under our reinsurance contracts, which may adversely affect our results of operations or financial condition.

As part of our overall risk management and capital management strategies, we purchase reinsurance for certain risks underwritten by our various insurance subsidiaries. Market conditions beyond our control determine the availability and cost of reinsurance. Any decrease in the amount of reinsurance will increase our risk of loss and may impact the level of capital requirements for our insurance subsidiaries, and any increase in the cost of reinsurance will, absent a decrease in the amount of reinsurance, reduce our results of operations. Accordingly, we may be forced to incur additional expenses for reinsurance or may be unable to obtain sufficient reinsurance on acceptable terms, which may adversely affect our ability to write future business, result in the assumption of more risk with respect to the policies we issue, and increase our capital requirements. The collectability of our reinsurance recoverable is primarily a function of the solvency of the individual reinsurers. We cannot provide assurance that our reinsurers will pay the reinsurance recoverable owed to us or that they will pay these recoverables on a timely basis. The insolvency of a reinsurer or the inability or unwillingness of a reinsurer to comply with the terms of a reinsurance contract may have an adverse effect on our results of operations or financial condition.

Our actual claims losses may exceed our reserves for claims and we may be required to establish additional reserves, which in turn may adversely impact our results of operations and financial condition.

We maintain reserves to cover our estimated exposure for claims relating to our issued insurance policies. Reserves do not represent an exact calculation of exposure, but instead represent our best estimates using actuarial and statistical procedures. Reserve estimates are refined as experience develops, and adjustments to reserves are reflected in our consolidated statements of operations and comprehensive income (loss) for the period in which such estimates are updated. Because establishing reserves is an inherently uncertain process involving estimates of future losses, future developments may require us to increase policy benefit reserves, which restricts our use of cash to the extent of such increased reserves and increases expenses, negatively affecting our results of operations and financial condition in the periods in which such increases occur.

THE DISTRIBUTION OF OUR PRODUCTS THROUGH INDEPENDENT CONSULTANTS AND AGENCIES REDUCES OUR CONTROL OVER SALES AND DISTRIBUTION AND THUS SUBJECTS US TO CERTAIN RISKS THAT COULD NEGATIVELY IMPACT OUR REVENUES, OUR IN-FORCE BUSINESS, AND OUR BENEFITS AND EXPENSE COSTS.

Sales of our insurance products could decline if we are unable to establish and maintain relationships with independent marketing agencies, independent consultants and agents.

We depend almost exclusively on the services of a small number of independent consulting agencies in our international markets and on independent marketing organizations, general agencies and independent agents in our domestic markets for the distribution of our products. The loss of any of these producers could negatively affect our sales and policy retention.

Significant competition exists among insurers in attracting and maintaining marketers of demonstrated ability. Some of our competitors may offer better compensation packages or commissions or induce agents to sell their products due to their broader product offerings, more distribution resources, better brand recognition, more competitive pricing, lower cost structures or greater financial strength or claims paying ratings than we have. We compete with other insurers for marketing agencies, agents and independent consultants primarily on the basis of our compensation, products and support services. Any reduction in our ability to attract and retain effective sales representatives could materially adversely affect our revenues, results of operations and financial condition.

Additionally, we are subject to a risk of our independent consultants leaving our Company to sell products for a competitor and inducing our policyholders to lapse or surrender their policies, or otherwise terminate their relationship with us, in order to purchase products from the independent consultant with a competitor company.

Because we sell our products through independent agents, we have less control over the manner in which they sell our products.

As described above in Item 1, Business, Regulation, insurance regulators focus on market conduct, i.e., the way we sell our products. In the United States, there are several insurance regulations and federal laws that limit how we

December 31, 2023 | 10-K 17

Table of Contents
CITIZENS, INC.
sell our products, such as the Telephone Consumer Protection Act ("TCPA"), which governs how our agents can contact customers or potential customers via telephone and text. While we expect our agents to comply with their contractual obligations to us and laws such as the TCPA, we have limited control over how they conduct their business. If violations, such as TCPA violations, were attributed to us, we could incur significant fines and if attributed to our agents, may cause them to stop selling our products.

REGULATORY RISKS

INSURANCE IS A HIGHLY REGULATED BUSINESS. REGULATIONS VARY FROM JURISDICTION TO JURISDICTION AND MAY CHANGE FROM TIME TO TIME. THESE REGULATIONS AFFECT OUR OPERATIONS AND CHANGES COULD NEGATIVELY IMPACT OUR CASH FLOW, THE RESULTS OF OUR OPERATIONS, OUR LIQUIDITY AND OUR FINANCIAL CONDITION.

In addition to the Audit Committee,legal risks related to our international operations discussed above in this Item 1A, Risk Factors, we are subject to risks related to the Compensation Committee considerslaws and regulations in the jurisdictions where we are domiciled and registered to do business, including Puerto Rico and various U.S. states. The material risks are described below.

Our insurance subsidiaries are subject to minimum capital and surplus requirements, and any failure to meet these requirements could subject us to regulatory action or other restrictions, including ceasing business.

The capacity for an insurance company's growth in premiums is partially a function of its required statutory surplus. Maintaining appropriate levels of statutory surplus, as measured by statutory accounting practices prescribed or permitted by a company's jurisdiction of domicile, is the most important solvency measure for insurance regulatory authorities. Failure to maintain required levels of statutory surplus could result in increased regulatory scrutiny and enforcement action by regulatory authorities.

Our insurance subsidiaries are subject to minimum capital and surplus requirements in the U.S. and Puerto Rico. If we fail to meet these standards and requirements, our various regulators may require specified actions to be taken, including without limitation:

restricting distributions from our subsidiaries to Citizens; or
requiring Citizens to contribute additional capital to a subsidiary; or
requiring Citizens to enter into a guaranty or other agreement to contribute capital to such subsidiary under certain circumstances; or
requiring the applicable insurance company to stop selling new business;

all of which could have a material and adverse impact on the Company’s competitiveness, operational flexibility, financial condition, and results of operations.

In August 2023, in order to comply with the requirements of the Bermuda regulators to transfer our international business to CICA International in Puerto Rico, Citizens and CICA International entered into a Keep Well Agreement, as described in Item 7. Management's Discussion and Analysis of Financial Condition and Results of Operations - Liquidity and Capital Resources. If CICA International's minimum capital level falls below certain thresholds as set forth in the agreement, Citizens may have to contribute capital to CICA Bermuda, which could negatively impact our capital resources and liquidity.

In our CICA Domestic business, we pay advance commissions on some of our insurance products, meaning we pay an agent their commission immediately upon sale of a policy, rather than "as earned", or when premiums are received by us. Because of this, another liquidity concern is the risk that rapid growth in first year sales of these products could create a significant increase in commission payments, which increases expenses and thus reduces our statutory capital until the commissions are recouped from premiums paid. CICA Domestic sales have increased significantly since the third quarter of 2023 and continue to grow rapidly. To mitigate this risk and strain on capital, we may seek options, such as reinsurance or loans at the holding company level (from the Credit Facility or otherwise) that would allow us to reduce the liquidity risk should CICA Domestic's required commission payments exceed current resources. If we are unable to purchase reinsurance protection in amounts that we consider sufficient or unable to borrow money to contribute capital to CICA Domestic, we could be exposed to cash flow strain. For CICA Domestic, commission advances are non-admitted assets, which increases required regulatory

December 31, 2023 | 10-K 18

Table of Contents
CITIZENS, INC.
capital and reduces the excess capital available. As discussed above, management is investigating various options in order to reduce both regulatory capital and liquidity risk should the capital required to support this growth exceed current resources. Citizens may have to contribute capital to CICA Domestic to maintain the required RBC ratio.

Citizens is a holding company that has minimal operations of its own and depends on the ability of our insurance subsidiaries to pay dividends or make service payments to us in sufficient amounts to fund our operations. If they cannot make such payments, Citizens may need to sell investments or seek external capital to cover its operational costs.

As a holding company, our assets consist of the capital stock of our subsidiaries, cash and investments. Accordingly, we rely primarily on statutorily permissible payments from our insurance subsidiaries, principally through dividends or service agreements we have with our subsidiaries, to meet our working capital needs. As discussed above, the ability of our insurance subsidiaries to make payments to us is subject to regulation by the states and jurisdictions in which they are domiciled, and in addition to maintaining minimum capital and surplus ratios, these payments depend primarily on regulatory approval of dividend payments and approved service agreements between us and these subsidiaries.

Except to the extent that we are a creditor with recognized claims against our subsidiaries, claims of our subsidiaries' creditors, including policyholders, have priority with respect to the assets and earnings of the subsidiaries over the claims of other creditors (including us) and shareholders. If any of our subsidiaries become insolvent, liquidates or otherwise reorganizes, our policyholders will have a priority to receive the assets of such subsidiary and Citizens may have no rights to receive cash or other assets of such subsidiaries.

If our internal sources of liquidity prove to be insufficient to cover our holding company operations, we may have to sell investments earlier than we want to sell them or in less than favorable market conditions, or we may have to seek external sources of capital. Out of an abundance of caution, in May 2021, we entered into a Credit Facility with Regions Bank. See Part IV, Item 15, Note 8, Commitments and Contingencies in the notes to our consolidated financial statements, herein, for a description of the Credit Facility. To date, we have not utilized the Credit Facility, but if internal sources of capital are not sufficient to meet our operating needs, we may need to utilize the Credit Facility or increase the borrowing availability under the Credit Facility. We may also need to raise capital through issuing our stock. Borrowing money, increasing our borrowing availability under the Credit Facility or obtaining financing for even a small amount of capital could be challenging or expensive in unfavorable market conditions and during periods of economic uncertainty. The availability of financing will depend on a variety of factors such as market conditions, the general availability of credit, the overall availability of credit to the financial services industry, and the possibility that customers or lenders could develop a negative perception of our financial prospects. Raising capital in unfavorable market conditions could increase our interest expense or negatively impact our shareholders through dilution of their common stock ownership of the Company.

Citizens and our insurance subsidiaries are subject to extensive governmental regulation in Puerto Rico and in the U.S. The rules and regulations to which we are subject may change and impose greater restrictions on our business, which could increase our costs of doing business, restrict the conduct of our business, increase capital requirements for our insurance subsidiaries and negatively impact our results of operations, liquidity and financial condition.

CICA International is registered in Puerto Rico and is subject to regulation by the Puerto Rico Office of the Insurance Commissioner ("OIC"). As a Puerto Rico International Insurer, CICA International is governed by Chapter 61 of the Puerto Rico Insurance Code. Additionally, CICA International must comply with other laws and regulations of Puerto Rico, most of which apply to our domestic subsidiaries as well, including U.S. federal laws such as the Bank Secrecy Act.

In the U.S., we are primarily subject to regulation at the state-level. Insurance company regulation is generally designed to protect the interests of policyholders, with substantially less protections to shareholders of the regulated insurance companies or their holding companies. To that end, all the U.S. states in which we do business have insurance regulatory agencies with broad legal powers with respect to licensing companies to transact business, mandating capital and surplus requirements, regulating claims practices, approving service agreements between a holding company and its operating subsidiary, restricting companies' ability to enter and exit markets, approving

December 31, 2023 | 10-K 19

Table of Contents
CITIZENS, INC.
product forms and to a lesser extent, rates, and restricting or prohibiting the payment of dividends by our subsidiaries to us.

The OIC and most U.S. insurance regulatory authorities have broad discretion to grant, renew, suspend and revoke licenses and approvals, and could preclude or temporarily suspend us from carrying on some or all of our activities, including acquisitions of other insurance companies, require us to add capital to our insurance subsidiaries, or fine us. If we are unable to maintain all required licenses and approvals, or if our insurance business is determined not to comply fully with the wide variety of applicable laws and regulations and their interpretations, our revenues, results of operations and financial condition and our reputation could be materially adversely affected.

Non-compliance with laws or regulations related to customer and consumer privacy and information security, including a failure to ensure that our business associates with access to sensitive customer and consumer information maintain its confidentiality, could materially adversely affect our reputation and business operations.

The collection, maintenance, use, disclosure and disposal of personally identifiable information by our insurance subsidiaries are highly regulated. Applicable laws and rules are subject to change by legislation or administrative or judicial interpretation. Various state laws address the use and disclosure of personally identifiable information to the extent they are more restrictive than those contained in the privacy and security provisions in the federal Gramm-Leach-Bliley Act. Noncompliance with any privacy laws, whether by us or by one of our business associates, could have a material adverse effect on our business, reputation and results of operations and could result in material fines and penalties, various forms of damages, consent orders regarding our privacy and security practices, adverse actions against our licenses to do business, and injunctive relief.

FINANCIAL RISKS

Changes in accounting standards may adversely affect our reported results of operations and financial condition.

Our consolidated financial statements are subject to the application of GAAP in the U.S., which is periodically revised and/or expanded. Accordingly, we are required to adopt new or revised accounting standards issued by recognized authoritative bodies, including the Financial Accounting Standards Board ("FASB") and the National Association of Insurance Commissioners ("NAIC"). Updates or revisions, including underlying assumptions, projections, estimates or judgments/interpretations by management, could have a material adverse effect on our business, financial condition and results of operations. In addition, the required adoption of new accounting standards may result in significant incremental costs associated with initial implementation and ongoing compliance. See Note 1. Summary of Significant Accounting Policies in the notes to our consolidated financial statements contained herein for additional information regarding accounting updates.

Unexpected losses in future reporting periods may require us to record a valuation allowance against our deferred tax assets.

Under U.S. GAAP, we are required to evaluate our deferred tax assets ("DTA") quarterly for recoverability based on available evidence. This process involves management's judgment about assumptions, which are subject to change from period to period due to tax rate changes or variances between our projected operating performance and our actual results. Ultimately, future adjustments to the DTA valuation allowance, if any, will be determined based upon changes in the expected realization of the net deferred tax assets. The realization of the deferred tax assets depends on the existence of sufficient taxable income in either the carry back or carry forward periods under applicable tax law. Due to significant estimates utilized in establishing the valuation allowance and the potential for changes in facts and circumstances, it is reasonably possible that we may be required to record a valuation allowance in future reporting periods. Such an adjustment could have a material adverse effect on our results of operation and financial condition.

A ratings downgrade or other negative action by a rating agency could materially affect our business, financial condition, and results of operations.

A.M.Best reviews CICA Domestic and publishes its financial strength rating as an indicator of our ability to fulfill our contractual obligations. This rating is important to maintaining public confidence in our insurance products. A downgrade or other negative action by A.M. Best with respect to the financial strength rating of CICA Domestic

December 31, 2023 | 10-K 20

Table of Contents
CITIZENS, INC.
could negatively affect us by limiting or restricting the ability of CICA Domestic to attract independent insurance agencies to distribute our products or reduce the attractiveness of our products to consumers.

ECONOMIC ENVIRONMENT RISKS

INVESTMENT INCOME IS A MATERIAL PORTION OF OUR TOTAL REVENUES. CHANGING FINANCIAL CONDITIONS SUCH AS MARKET VOLATILITY, CHANGES IN INTEREST RATES, OR INFLATION MAY ADVERSELY AFFECT OUR REVENUES, OUR RESULTS OF OPERATION AND OUR FINANCIAL CONDITION.

Global or regional changes in the financial markets or economic conditions could adversely affect our business in many ways, including the following:

Inflation, a potential recession, as well as declines in consumer confidence or increase in unemployment rates, could lead to a conservation of cash and decline in the volume of new sales and renewal premiums, or increased surrenders and lapses, and therefore to a decline in our premium revenue or increase in benefit expenses paid out.

Market volatility, specifically declining equity markets, negatively impact the fair market value of our equity securities, leading to investment-related losses that negatively affect our GAAP operating revenue and profitability.

We are subject to credit risk in our investment portfolio. Defaults by third parties in the payment or performance of their obligations under these securities could reduce our investment income or result in the recognition of realized losses. Additionally, downgrades in the bonds in our portfolio may result in the recognition of credit related allowances and cause us to reduce the carrying value of our investment portfolio. This could negatively affect our stockholders' equity.

Low or declining interest rates could negatively affect us for many reasons, including:
Our fixed maturity investment portfolio is primarily invested in callable securities. As interest rates have declined and remained ultra-low over the past decade, many of these securities were called and we have had to reinvest in lower interest rate bonds, leading to reduced net investment income and low yields.
Some of our products, principally endowment products and traditional whole life insurance with annuity riders, expose us to the risk that decreases in interest rates will reduce our "spread", or the difference between the amounts we are required to pay under our contracts to policyholders and the rate of return we are able to earn on our investments intended to support obligations under the contracts.
An interest or discount rate is used in calculating reserves for our insurance products. We set our reserve discount rate assumptions based on our current and expected future investment yield for assets supporting the reserves, considering current and expected future market conditions. If the discount rate assumed in our reserve calculations is higher than our future investment returns (due to lower interest rates), our invested assets will not earn enough investment income to support our future benefit payments. In that case, we may be required to record additional liabilities and/or increase our capital contributions to our insurance subsidiaries in the period this occurs.

Rising interest rates may negatively affect us as follows:
Rising interest rates typically reduce the market values of fixed income assets, as the interest payments on such assets become less competitive relative to newer high rate fixed income instruments. This leads to material unrealized losses and negatively affects our stockholders' equity.
Policies may become less attractive to our policyholders in a rising interest rate environment. They may surrender their policies or make early withdrawals to increase their returns, requiring us to liquidate investments and realize an actual loss.

Some of our investments, such as mortgage-backed and other asset-backed securities, carry prepayment risk. As interest rates increase, the likelihood of prepayment is lower, as the issuer will want to make payments based on the lower interest rates. If the repayment of principal occurs later than we expected, our cash flow could be negatively impacted. As interest rates decrease, issuers are more likely to pre-pay, which could cause us to have to re-invest the pre-paid cash at lower interest rates, reducing our yields and net investment income.


December 31, 2023 | 10-K 21

Table of Contents
CITIZENS, INC.
The decision of whether to record a credit loss impairment is determined by our assessment of the financial condition and prospects of a particular issuer, projections of future cash flows and recoverability as well as our ability and intent to hold the securities to recovery or maturity. There can be no assurance that we have accurately assessed the level of impairments taken. Historical trends may not be indicative of future impairments and additional impairments may need to be taken in the future. Any event reducing the value of our securities on an other than temporary basis may have a material adverse effect on our business, results of operations, or financial condition.

CYBERSECURITY AND TECHNOLOGY RISKS

THE COMPANY RELIES ON OUR INFORMATION TECHNOLOGY SYSTEMS, AND THE DATA MAINTAINED WITHIN THOSE SYSTEMS, TO MANAGE MANY ASPECTS OF OUR BUSINESS. CYBERSECURITY RISKS, THE FAILURE OF OUR SYSTEMS TO OPERATE PROPERLY AND/OR THE FAILURE TO MAINTAIN THE CONFIDENTIALITY, INTEGRITY, AND AVAILABILITY OF POLICYHOLDER AND CLAIMS DATA, INCLUDING PERSONAL IDENTIFYING INFORMATION, COULD RESULT IN A MATERIALLY ADVERSE EFFECT ON OUR BUSINESS, REPUTATION, FINANCIAL CONDITION AND RESULTS OF OPERATIONS.

Our failure to maintain effective information systems could adversely affect our business.

We must maintain and enhance our existing information systems and develop and integrate new information systems to keep pace with continuing changes in information processing technology, evolving industry and regulatory standards and changing customer preferences in a cost-effective manner. If we do not maintain adequate systems, we could experience adverse consequences, including inadequate information on which to base pricing, underwriting and reserve decisions, regulatory problems, failure to meet prompt payment obligations, increases in administrative expenses and loss of customers. Our failure to maintain effective and efficient information systems, or our failure to consolidate our existing systems could have a material adverse effect on our results of operations and financial condition.

Some of our information technology systems and software are mainframe-based, legacy-type systems that require an ongoing commitment of resources to maintain current standards. Our systems utilize proprietary code requiring highly skilled personnel. Due to the unique nature of our proprietary operating environment, we could have difficulty finding personnel with the skills required to provide ongoing system maintenance and development as we seek to keep pace with changes in our products and business models, information processing technology, evolving industry and regulatory standards and policyholder needs.

We are continuously evaluating and enhancing systems and creating new systems and processes as our business depends on our ability to maintain and improve our technology. Due to the complexity and interconnectedness of our systems and processes, these changes, as well as changes designed to update and enhance our protective measures to address new threats, increase the risk of a system or process failure or the creation of a gap in our security measures. Any such failure or gap could adversely affect our business operations and results of operations.

A cyber attack or other security breach could disrupt our operations, result in the unauthorized disclosure or loss of confidential data, damage our reputation or relationships, and expose us to significant financial and legal liability, which may adversely affect our business, results of operations, or financial condition.

We store confidential information about our business and our policyholders, independent marketing firms, and independent agents, consultants and others on our information technology systems, including proprietary and personally identifiable information. As part of our normal business operations, we use this information and engage third-party providers, including outsourcing, cloud computing, and other business partners, that store, access, process, and transmit such information on our behalf. We devote significant resources and employ security measures to help protect our information technology systems and confidential information, and we have programs in place to detect, contain, and respond to information security incidents. However, because the techniques used to obtain unauthorized access, disable or degrade service, or sabotage systems change frequently and may be difficult to detect for long periods of time, we and our third-party providers may be unable to anticipate these techniques or implement adequate preventative measures. In addition, hardware, software, or applications we develop or procure from third parties or through open source solutions may contain defects in design or manufacture or other problems that could unexpectedly compromise our information security. Unauthorized parties, whether within or outside our company, may disrupt or gain access to our systems, or those of third parties with

December 31, 2023 | 10-K 22

Table of Contents
CITIZENS, INC.
whom we do business, through human error, misfeasance, fraud, trickery, or other forms of deceit, including break-ins, use of stolen credentials, social engineering, phishing, or other cyber attacks, computer viruses, malicious codes, and similar means of unauthorized and destructive tampering.

We and our third-party providers experience information security incidents from time to time. There is no assurance that our security systems and measures will be able to prevent, mitigate, or remediate future incidents. A successful penetration or circumvention of the security of our information technology systems, or those of third parties with whom we do business, could cause serious negative consequences for us, including significant disruption of our operations, unauthorized disclosure or loss of confidential information, harm to our brand or reputation, loss of customers and revenues, violations of privacy and other laws, and exposure to litigation, monetary damages, regulatory enforcement proceedings, fines, and potentially criminal proceedings and penalties. If we are unaware of the incident for some time after it occurs, our exposure could increase. In addition, the costs to address or remediate systems disruptions or security threats or vulnerabilities, whether before or after an incident, could be significant. As we continue to build our digital capabilities and focus on enhancing the customer experience, the amount of information that we retain and share with third parties is likely to grow, increasing the cost to prevent data security breaches and the cost and potential consequences of such breaches. An information technology systems failure could also interfere with our ability to comply with financial reporting and other regulatory requirements, exposing us to potential disciplinary action by regulators.

Although we have insurance against some cyber risks and attacks, we may be subject to litigation and financial losses that exceed our policy limits, are subject to deductibles or are not covered under any of our current insurance policies.

The failure of our business recovery and incident management processes to resume our business operations in the event of a catastrophe, an epidemic, a cyber attack, or other event could adversely affect our profitability, results of operations, or financial condition.

In the event of a disaster such as a catastrophe, an epidemic, a cyber attack, cyber security breach or other information technology systems failure, a terrorist attack, or war, unanticipated problems with our disaster recovery systems could have a material adverse impact on our ability to conduct business and on our results of operations and financial condition, particularly if those problems affect our information technology systems and destroy valuable data or result in a significant failure of our internal control environment. In addition, in the event that a significant number of our employees were unavailable in the event of a disaster, our ability to effectively conduct business could be severely compromised.

The failure of our information technology and/or disaster recovery systems for any reason could cause significant interruptions or malfunctions in our or our customers’ operations and result in the loss, theft, or failure to maintain the security, confidentiality or privacy of sensitive data, including personal information relating to our customers. Such a failure could harm our reputation, subject us to regulatory sanctions, legal claims, and increased expenses, and lead to a loss of customers and revenues.

RISKS RELATED TO HOLDING OUR SECURITIES

The number and location of our shareholders may make it difficult to obtain approval of certain corporate actions.

Because we allow our policyholders to use their policy dividends to purchase our Class A common stock through our SIP, we have over 84,000 shareholders and approximately 40% of our shareholders hold less than 100 shares each. Many of these shareholders are located in Latin America and the Pacific Rim, where most of our policies are sold, and English may not be their native language. We believe that because of this, we typically have low voter turn-out at our annual meetings and therefore any proposal, such as one related to a merger or an acquisition of our Company, or an amendment to our articles of incorporation, that may require the affirmative vote of a majority of the outstanding shares of our Class A common stock, may be difficult to approve.

Our Class A common stock is not registered in any foreign country.

As mentioned above, a significant portion of our Class A common stock has been purchased under the SIP by foreign holders of life insurance policies. The Class A common stock sold under the SIP is registered with the SEC

December 31, 2023 | 10-K 23

Table of Contents
CITIZENS, INC.
pursuant to a Form S-3 registration statement under the Securities Act of 1933 but is not registered under the laws of any foreign jurisdiction. If a foreign securities regulatory authority were to determine the offer and sale of our Class A common stock under the SIP was not allowed under applicable laws and regulations of its jurisdiction, such authority may issue or assert a fine, penalty or cease and desist order against our offer and sale of Class A common stock in that foreign jurisdiction. There is a risk our Class A common stock price could be negatively impacted by a decrease in participation in the SIP.

Applicable insurance laws in the jurisdictions where our insurance subsidiaries are domiciled may discourage takeovers and business combinations that our shareholders might consider to be in their best interests.

Insurance laws in the jurisdictions in which our insurance subsidiaries are domiciled require regulatory actions for certain transactions, such as a merger or acquisition of our Company, that our shareholders might consider in their best interests. To the extent the interests of our policyholders and stockholders conflict, the insurance regulators consider the best interests of policyholders over the best interests of our shareholders. As a result, our shareholders may be prevented from receiving the benefit from any premium to the market price of our Class A common stock that may be presentedoffered by a bidder in a takeover context or such regulatory approval requirement may delay, deter, render more difficult or prevent a takeover attempt or a change in control.

Item 1B.UNRESOLVED STAFF COMMENTS

None.

Item 1C.CYBERSECURITY

Like other firms in the financial services sector, insurers like us are particularly vulnerable to cybercrime due to our executive compensation philosophylarge amounts of customer data. Insurance-related data is particularly interesting to cybercriminals because of its inherent confidentiality. Often linked to policyholders, sensitive data helps insurers customize their policies, products, and programs,prices for each client. The scope of personally identifiable information and sensitive data processed by insurers puts the Nominatingindustry at increased risk of cybercrime. Cyber attacks can lead to the loss of confidential data, business, and Corporate Governance Committee overseesreputation. Additionally, business disruption through cyber incidents is also a major problem for insurance companies, which need to react quickly to fulfill their contracts and maintain the Company’s governance practices, director successiontrust of their clients. Because of the risks posed to our business and committee compositioncustomers, we have developed robust processes for assessing, identifying and leadership to managemanaging our cybersecurity threats.

We recognize the importance of assessing, identifying, and managing material risks associated with corporate governance.cybersecurity threats. Cybersecurity risks related to our business, technical operations, privacy and compliance issues are identified and addressed through a multi-faceted approach including third party assessments, IT security, and external audits. Cybersecurity risks are integrated into our overall enterprise risk management process. To defend, detect and respond to cybersecurity incidents, we, among other things: perform penetration testing using external third-party tools and techniques to test security controls and conduct employee training.

We have implemented incident response and breach management processes which have four overarching and interconnected stages: 1) preparation for a cybersecurity incident, 2) detection and analysis of a security incident, 3) containment, eradication and recovery, and 4) post-incident analysis. Such cybersecurity incident responses are overseen by leaders from our Information Security, IT, Finance, Compliance and Legal teams.

Security events and data incidents are evaluated, ranked by severity and prioritized for response and remediation. Incidents are evaluated to determine materiality as well as operational and business impact, and reviewed for privacy impact. We also conduct tabletop exercises to simulate responses to cybersecurity incidents.

Our risk management program also assesses third party risks, and we perform third-party risk management assessments to identify and mitigate risks from third parties such as vendors, suppliers, and other business partners associated with our use of third-party service providers. Cybersecurity risks are evaluated when determining the selection and oversight of applicable third-party service providers when handling and/or processing our employee, business or customer data. In addition to new vendor onboarding, we perform periodic ongoing security reviews of our critical vendors.


December 31, 2023 | 10-K 24

Table of Contents
CITIZENS, INC.
We describe whether and how risks from identified cybersecurity threats, including as a result of any previous cybersecurity incidents, have materially affected or are reasonably likely to materially affect us, including our business strategy, results of operations, or financial condition, under the heading “Cybersecurity and Technology Risks” included as part of our risk factor disclosures at Item 1A - Risk Factors - of this 10-K.

While we have devoted significant financial and personnel resources to implement and maintain the security measures described above, and in order to meet regulatory requirements and customer expectations, there can be no guarantee that our policies and procedures will be properly followed in every instance or that those policies and procedures will be effective. Although our Risk Factors include further detail about the material cybersecurity risks we face, cybersecurity incidents have not materially affected our business to date. We can provide no assurance that there will not be incidents in the future or that they will not materially affect us, including our business strategy, results of operations, or financial condition.

Cyber Governance.

Cybersecurity is a key element of the Company's enterprise risk oversightmanagement (ERM). Identification and management of the Company's key risks, including cybersecurity, starts with the executive management team, who is conductedresponsible for identifying key strategic, insurance, financial, regulatory and operational risks to the Company and managing them on a day-to-day basis. Because of the importance of cybersecurity, the Company has a Chief Information Security Officer ("CISO") who is primarily responsible for managing our cybersecurity risk in conjunction with our Vice President of Information Technology. Our CISO is informed about and monitors prevention, detection, mitigation, and remediation efforts through committeesregular communication and reporting from employees in the information technology team and through the use of technological tools and software and results from third party audits. We have an escalation process in place to inform senior management and the Board of Directors of material issues.

Our CISO has served in that position since 2018 and is an experienced security leader with over 20 years’ experience. In addition to his current role, our CISO has led security and IT audit functions at healthcare technology and population health organizations. His experience includes work in the fields of security, application development, and internal audit at a Fortune 100 company. Our CISO is a Certified Information Security Manager (CISM), Certified Information Systems Auditor (CISA), and a member of the ISACA and ISSA organizations. He received his bachelors’ degree from Middle Tennessee State University and served in the United States Marine Corps. Additionally, Gerald W. Shields, our CEO and a member of the Board, the full Board has retained responsibility for generalexperience in assessing and managing cybersecurity risk and, in addition to his former roles as Chief Information Officer at several companies, he has a Cyber Security Oversight Certificate from Carnegie Mellon Institute.

Our Audit Committee Charter tasks this committee with oversight of risks.the Company's major enterprise risk exposure, including risks related to cybersecurity, and the steps management takes to monitor and control such exposures. The Board satisfies this responsibility through full reports byAudit Committee holds its regular meetings on a quarterly basis and at each committee chair regardingof those meetings receives a information security update report from the committees’ considerations and actions,Company's CISO, which report includes cybersecurity events that may have impacted the Company as well as an overview of the Company's security program and efforts to prevent, detect, mitigate, and remediate issues. The CISO also attends the regularly scheduled Board meetings to give his information security report to all members of the Board.

Item 2.PROPERTIES

We lease our principal office at the Domain in Austin, Texas to service all business entities and operations. We lease space in Puerto Rico for CICA International and in Louisiana, Arkansas and Mississippi related to our Home Service Insurance operations. We also own properties in Louisiana related to our Home Service Insurance operations.

Item 3.LEGAL PROCEEDINGS

None.

Item 4.MINE SAFETY DISCLOSURES
Not applicable.

December 31, 2023 | 10-K 25

Table of Contents
CITIZENS, INC.
PART II

Item 5. MARKET FOR REGISTRANT'S COMMON EQUITY, RELATED STOCKHOLDER MATTERS AND ISSUER PURCHASES OF EQUITY SECURITIES

Item 5(a)

Market Information.Our Class A common stock is traded on the New York Stock Exchange ("NYSE") under the symbol CIA. Our Class B common stock is not registered with the SEC nor traded on any exchange. We hold 100% of our Class B common stock in treasury and thus there are no Class B shares outstanding.

Holders.The number of stockholders of record as of March 6, 2024 was as follows:
Class A Common Stock -84,212 
Class B Common Stock -— 

Dividend Policy.We have never paid cash dividends on our Class A or B common stock and do not expect to pay cash dividends in the foreseeable future, as it is our policy to retain earnings for use in the operation and expansion of our business.  

Securities Authorized for Issuance Under Equity Compensation Plans.See Item 15, Note 13 Stock Compensation for equity compensation plan information.

Recent Sales of Unregistered Securities; Use of Proceeds. None.

Item 5(c)

Issuer Purchases of Equity Securities. In May 2022, the Board of Directors authorized an equity repurchase plan for up to $8.0 million. The timing of any share repurchases under the repurchase authorization is dependent upon several factors, including market price of the Company's securities, the Company’s cash on hand, cash flows from operations, general market conditions, the Company's blackout periods, and other considerations. This program has no set termination date and may be suspended or discontinued by the Company’s Board of Directors at any time. The Company purchased the following shares of its Class A common stock during the three months ended December 31, 2023.
PeriodTotal Number of Shares PurchasedAverage Price Paid Per ShareTotal Number of Shares Purchased as Part of Publicly Announced Plans or ProgramsApproximate Dollar Value of Shares that May Yet be Purchased Under the Plans or Programs [2]
October 202366,805 $2.99 66,805 
November 2023   
December 2023   
Total66,805 66,805 $4,380,000 
[1]    The stock repurchase program was publicly announced on May 10, 2022.
[2]    The Company was authorized to repurchase up to $8.0 million of its outstanding shares of Class A common stock.
[3]    The stock repurchase program does not have an expiration date.
[4]    No stock repurchase program has expired during the three months ended December 31, 2023.
[5]    There is no stock repurchase program that the Company has determined to terminate prior to expiration, or under which the Company does not intend to make further purchases.
Item 6.   [RESERVED]

December 31, 2023 | 10-K 26

Table of Contents
CITIZENS, INC.
Item 7. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

This section of this Annual Report on Form 10-K generally discusses 2023 and 2022 items and year-to-year comparisons between 2023 and 2022. This discussion should be read in conjunction with the consolidated financial statements and notes thereto included elsewhere in this report.

OVERVIEW

For 55 years, we have been fulfilling the needs of our policyholders and their families by providing insurance products that offer both living and death benefits. Citizens conducts insurance related operations through regular reportsits insurance subsidiaries, which provide benefits to policyholders throughout the United States and in over 75 different countries. We specialize in offering primarily ordinary whole life insurance, endowment products and final expense insurance in niche markets where we believe we can optimize our competitive position.

As an insurance provider, we collect premiums on an ongoing basis from our policyholders and invest the majority of the premiums to pay future benefits, including claims, surrenders and policyholder dividends. Accordingly, the Company derives its revenues principally from: (1) life insurance premiums earned for insurance coverages provided to insureds in our two operating segments – Life Insurance and Home Service Insurance; and (2) net investment income. In addition to paying and reserving for insurance benefits that we pay to our policyholders, our expenses consist primarily of the costs of selling our insurance products (e.g., commissions, underwriting, marketing expenses), operating expenses and income taxes.

Objective of our Management's Discussion and Analysis

We refer to our Management’s Discussion and Analysis of Financial Condition and Results of Operations as our “MD&A”. The objective of our MD&A is to provide investors with a succinct analysis of the Company's financial performance from management's perspective. We start by discussing the factors that we believe drive our operating results and then we discuss how industry developments and economic circumstances in general (e.g., interest rate environment) affected or could affect our financial performance. After telling you about our industry, we discuss in detail our results of operations for the year ended December 31, 2023 so an investor or potential investor understands the various line items of our profit and loss statements from management’s perspective. Since our investments are one of two principal sources of our revenues, we describe them in detail. Finally, we discuss our capital resources and liquidity so investors better understand how those resources are utilized and how we are able to meet our cash needs.

Throughout the MD&A, we describe how we view the Company and which matters we believe are reasonably likely to affect future operations. We describe our priorities for the business in Item 1. Business - “Strategic Initiatives” and in the MD&A, we describe how we performed on those initiatives and any known trends or uncertainties that might impact our ability to achieve our goals.

Impact of LDTI on Prior Financial Statements

In 2018, the Financial Accounting Standards Board (FASB) issued Accounting Standards Update (ASU) No. 2018-12, Financial Services – Insurance (Topic 944): Targeted Improvements to the Accounting for Long-Duration Contracts, also known as long-duration targeted improvements, or "LDTI", which impacts all insurers that issue long-duration contracts, such as life insurance. The goal of LDTI is to improve, simplify and enhance aspects of accounting for long-duration contracts generally issued by life insurance companies. The changes are intended to result in improvements to our accounting records in the following ways.

In the new model, cash flow assumptions utilized in determining the liability for future policyholder benefits for certain insurance contracts are required to be updated on at least an annual basis. This varies from the prior model which only required us to update the assumptions if a triggering event occurred, like if a premium deficiency is recognized.
The discount rate used in determining the liability for future policyholder benefits has been standardized and is based on upper medium grade (low credit risk) fixed income instruments. The effect of discount rate changes is recorded immediately through other comprehensive income.

December 31, 2023 | 10-K 27

Table of Contents
CITIZENS, INC.
Deferred acquisition costs ("DAC") are now amortized on a constant basis over the expected life of the contract, therefore eliminating the prior amortization methods such as proportion to premium (for traditional life), estimated gross profit (for nontraditional life) or estimated gross margin (for participating life). Additionally, amortization rates are now updated prospectively with DAC being reduced when actual terminations and lapses are greater than expected. By conducting this change, the interest accretion and impairment assessment have been eliminated.

LDTI became effective on January 1, 2023 and required us to make certain changes to our financial statements requiring retrospective application back to January 1, 2021, which is known as the transition date. This Form 10-K includes financial statements that reflect the impact of LDTI. See Part II. Item 8. Financial Statements and Supplementary Data and Part IV, Item 15, Note 1 "Significant Accounting Policies" and "Accounting Pronouncements" in the notes to our consolidated financial statements. As a result of implementing LDTI,

we have included results for the year ended December 31, 2021 in our consolidated statements of operations and comprehensive income (loss) ("Operating Statement") rather than just the years ended December 31, 2023 and December 31, 2022, as required for a smaller reporting company; and
the discussion of financial results included in this MD&A for the periods ending December 31, 2022 and 2021 may differ, possibly materially, from the discussions included in the MD&A of our previously filed Annual Report on Form 10-K for each respective year.

The implementation of LDTI did not impact our key operating metrics, which are described below in "The Factors that Drive our Operating Results." Accordingly, while we present operating results for the year ended December 31, 2021, we will only discuss the 2021 results or year-to-year comparisons between 2022 and 2021 where they were impacted by the implementation of LDTI. Discussions of 2021 items and year-to-year comparisons between 2022 and 2021 that are not included in this Form 10-K can be found in “Management’s Discussion and Analysis of Financial Condition and Results of Operations” in Part II, Item 7 of the Company’s Annual Reports on Form 10-K for the fiscal years ended December 31, 2022 (the "2022 10-K") and December 31, 2021 (the "2021 10-K").

The Factors that Drive our Operating Results

We see the following as the primary factors that drive our operating results:

Sales (i.e., premium revenues)
Investments
Claims and surrenders
Operating expenses

Premium revenues and investment income are our two primary sources of income and thus key to our profitability.

Premium revenues consist of all money deposited by customers into new and existing insurance policies. We believe sales statistics are meaningful to gaining an understanding of, among other things, the attractiveness of our new products, how expansion of our distribution channels affects our revenue, customer retention and the performance of our business from period-to-period. Throughout the MD&A and in Item 1 - Business, we describe the actions and initiatives that we are taking to increase sales and improve retention, sales performance in each period and as compared to prior periods, and how we view trends with respect to sales and retention. Because we ceased

December 31, 2023 | 10-K 28

Table of Contents
CITIZENS, INC.
operations in our property insurance business effective June 30, 2023, the premiums charts below only reflect life insurance and accident and health insurance ("A&H") premium results.

549755898837

First year premiums (i.e, new sales) increased 12% from 2022 to 2023. In our Life Insurance segment first year premiums increased by 13% from 2022 to 2023 due to the introduction of critical illness and whole life products in 2022 in our international markets, as well as expansion of our white label distribution network in our domestic market. In our Home Service Insurance segment, first year premiums increased from 2022 to 2023 by 8% due to focused marketing campaigns and higher critical illness premiums, but were lower in 2022 as compared to 2021, which we believe is attributed to inflationary pressures beginning in 2022, which impacted this market more than our international market, as well as COVID-19 government aid programs in 2021 that we believe led to increased sales that year.

549755898832

Renewal premiums declined primarily from our Life Insurance segment due to the impact from a higher level of surrenders during the last few years (and thus a lower amount of policies paying renewal premiums) and from matured endowment benefits, which we expected due to contractual expiration dates.

4249
Our net investment income increased by $3.8 million from 2022 to 2023 due primarily to investment income from our limited partnership investments, a growing diversified invested asset base and reinvesting matured or called fixed income maturity securities into a higher interest rate environment.


December 31, 2023 | 10-K 29

Table of Contents
CITIZENS, INC.
4528
Payment of policyholder benefits for claims and surrenders is our largest expense and thus also key to our profitability. The three largest components of this expense are death claims, surrenders and matured endowments.

Our death claim benefits paid have decreased over the 3-year period ending December 31, 2023 due to a lower number of reported death claims. We believe death claims in 2021, and to a lesser extent in 2022, were negatively impacted by COVID-19-related deaths.

Our surrenders increased from 2022 to 2023, which we believe is due to the number of our international life policies that are nearing maturity as well as policies that have passed their surrender charge period.

Matured endowments have increased as expected due to many of our endowment policies reaching their contractual maturity dates.

4933
Operating expenses are our second largest expense and thus also drive our operating results. Operating expenses are meaningful to gaining an understanding of how we manage our business, including among other things, salaries, benefits, and spending on growth initiatives. Our general operating expenses increased by $2.0 million in 2023 as compared to 2022, driven by costs related to strategic growth initiatives, our search for a new CEO, and costs related to moving our international business from Bermuda to Puerto Rico. The transfer of the international business was completed on August 31, 2023.

ECONOMIC AND INSURANCE INDUSTRY DEVELOPMENTS

Over the last decade, life insurers have faced numerous disruptions as an industry, including profitability challenges driven by low interest rates, a global pandemic, high inflation followed by a rapid rise in interest rates, volatility in equity markets, and geopolitical uncertainty. These significant trends and developments have and are impacting our business and industry as follows:

Increase in Interest Rates; Volatility in Equity and Credit Markets; Inflation. The material uptick in interest rates over the past year has benefited the life insurance sector with respect to increased yields, net investment income and spreads. However, this benefit was offset by inflation and macroeconomic volatility in 2022. The volatility was substantial and the industry moved into material unrealized loss positions on fixed-income portfolios.
Inflation has also impacted our industry over the past year. As the price of energy and food rises, customers will have less discretionary income to spend on insurance products. As the inflationary

December 31, 2023 | 10-K 30

Table of Contents
CITIZENS, INC.
environment continues, the industry may see policy lapses rise, especially among lower and middle-income customers.
Sustained Low Interest Rate Environment Prior to 2022.Market interest rates are a key driver of our results. The multi-year sustained low interest rate environment significantly reduced the overall yield on investments, as regulations require that the vast majority of a life insurance company's portfolio consist of fixed income securities, which are primarily callable. As interest rates declined, these fixed income securities were called and had to be re-invested in lower rate investments. This has reduced and may continue to reduce profit margins for life insurers by:
Reducing the spread between guaranteed interest rates credited to policyholders and interest earned on supporting assets. As older endowment and annuity products are maturing, the guaranteed interest rates may be higher than current yields;
Products sold during the last several years with lower interest rate guarantees may be surrendered or lapsed, as customers look to invest in higher interest rate products; or
Because products may have been priced with assumptions of higher interest rates (and higher interest earned on supporting assets), life insurance companies may have to increase reserves or trigger loss recognition that could accelerate amortization of COIA.

Impact of COVID-19. COVID-19 and its related economic conditions have caused significant uncertainty in the world in the past four years. Initially, COVID-19 caused global lockdowns. In response to the pandemic, the U.S. Federal Reserve lowered interest rates to near zero in order to stimulate the economy. COVID-19 has since created significant issues, from supply chain disruptions and staffing issues to surging production costs and high demand of products and services due to financial help from the government. All of these have a role to play in the dramatic rise of inflation.
Availability of Reinsurance. Reinsurance market dynamics including increased cybersecurity concerns, significant weather-related losses, pandemic losses, and similar to the life insurance industry, economic-related market losses, have led to a decline in the availability of reinsurance, tighter terms (such as, for example, pandemic exclusions) and/or increased reinsurance prices. While we currently cede a limited amount of our primary insurance business to reinsurers, we may encounter difficulty in obtaining reinsurance in the future, forcing us to resort to a more expensive reinsurance market.  If we are unable to obtain affordable reinsurance coverage, this may impact our net exposures and the number of underwriting commitments.
Technology Adoption. Innovation and digital development strategies continue to evolve and impact all industries, including the insurance industry. The onset of the COVID-19 pandemic in 2020 caused companies to adapt to a more digital operations platform, almost overnight. The insurance industry is focused on digitizing distribution channels and empowering agents with advanced digital capabilities. Access to real-time data has streamlined the way we underwrite our products. The rapid development of artificial intelligence and the demand for fee-based, value-added services are challenging our industry. Therefore, it is critical that we embrace these changes for the benefit of our policyholders, agents, employees and stockholders.

EVENTS THAT IMPACTED OUR BUSINESS

From time-to-time, certain events may affect our business in ways that cause current or future results to differ from past results. In addition to factors described in Part I, Item 1A, "Risk Factors", the following events may impact our results of operations or financial condition:

Inflation and Market Volatility

As discussed above, the impact of inflation, which has led to market volatility and rising interest rates, had a material impact on both our results of operations and balance sheet in both 2022 and 2023.


December 31, 2023 | 10-K 31

Table of Contents
CITIZENS, INC.
Market volatility has significantly affected the fair value of our equity securities over the past 3 years and led to large swings in our earnings. Our investment related gains and losses were a gain of $0.8 million in 2023, a loss of $10.3 million in 2022 and a gain of $11.0 million in 2021. Investment related gains and losses derive principally from our investments in equity securities and include unrealized gains and losses from market price changes in these equities during the period. As evidenced, investment related gains and losses can cause significant fluctuations from period to period and while they are included in our operating revenue, are not indicative of our operating results. We believe that investment related gains and losses, whether realized from dispositions or unrealized from changes in market prices of equity securities, have no bearing in understanding our reported results or in evaluating the economic performance of our business. These gains and losses have caused and will continue to cause significant volatility in our periodic earnings.

We could experience higher surrenders and lapses and fewer sales as our policyholders conserve cash due to concerns over inflation and rising costs, particularly in our Home Service Insurance segment, whose customer base is primarily middle- and lower-income individuals.

Rising Interest Rates

To combat the inflation that began as a result of the COVID-19 pandemic, interest rates rose significantly starting in 2022 after being ultra-low for almost a decade. In just a 16-month span starting in March 2022, the Federal Open Market Committee of the Federal Reserve lifted their key benchmark rate from near-zero percent to a 22-year high of 5.25% - 5.5%. Higher interest rates typically reduce the market values of fixed income assets, as the interest payments from existing fixed income assets become less competitive relative to newer higher rate fixed income instruments. Long duration fixed maturity securities, which constitute the vast majority of our investment portfolio as a life insurer because we strive to match our asset duration to our liability duration, were particularly impacted by the rising rates. Higher interest rates resulted in a pre-tax net unrealized loss of $150.1 million on our available-for-sale securities at December 31, 2023 compared to pre-tax net unrealized loss of $201.7 million at December 31, 2022. While the 10 year Treasury yield was the same at both periods, the pre-tax unrealized loss was lower at December 31, 2023, as the investment balance includes recent investment purchases with higher interest rates whose fair market values are closer to amortized cost. The credit ratings and default risk of our fixed maturity securities were not significantly impacted by the rise in interest rates in 2023 and because we intend to hold the long-term investments to maturity, we do not believe that the current unrealized loss is indicative of our long-term financial strength, as we expect the market values to recover prior to the maturity date of most of these investments.

We also believe that the inflationary environment has led to higher surrenders and lapses in 2023 as well as lower sales, as our policyholders conserve cash due to concerns over inflation and rising costs, particularly in our Home Service Insurance segment, where our customer base is primarily middle- and lower-income individuals.

Ceasing Operations of our Property Insurance Business

The Company made a strategic decision to exit the property insurance business on June 30, 2023. This business focused on selling limited liability property insurance policies in Louisiana and Arkansas. This decision negatively impacted our current year premium revenues and financial results. We were contractually obligated to pay the majority of the remaining premiums for our catastrophic reinsurance through the end of 2023. Additionally, we did not collect premiums in the second half of 2023, as we did in the second half of 2022. Accordingly, property premium revenue is less for the year ended December 31, 2023 compared to prior years.

The property insurance business operates through SPFIC and represented less than 1% of the Company’s total consolidated assets as of December 31, 2023 and less than 1% of the Company's total consolidated revenues for the year then ended. The cessation of this business is not reported as a discontinued operation because it is immaterial to our total operations. Additionally, there were no material charges incurred in relation to the exit of our property insurance operations.


December 31, 2023 | 10-K 32

Table of Contents
CITIZENS, INC.
HIGHLIGHTS

Summary

We had income before federal income tax of $26.2 million in 2023, compared to $27.4 million in 2022. In 2023, (i) changes in the fair value of our limited partnership investments due to improved stock market conditions in 2023 increased investment related gains and losses by $11.1 million; and (ii) net investment income improved by $3.8 million due to higher yields on our investment portfolio. These increases were offset by (i) $6.7 million decrease in premiums due to lower renewal premiums in our life insurance segment and ceasing our property insurance business; (ii) $6.7 million increase in total insurance benefits paid or provided due to higher claims and surrenders and higher policyholder liability remeasurement loss; and (iii) $3.0 million of higher commission expense, driven by higher first year sales (which have higher commission payments) and accrual of expense for renewal commissions we may owe to former independent consultants in Venezuela. Our net income per diluted share of Class A common stock was $0.48 for the year ended December 31, 2023.

Key operating results (comparison of 2023 v. 2022):

↓ $6.7 million of premium revenue

Insurance premiums declined 4% in 2023 compared to 2022, totaling $167.0 million and     $173.7 million, respectively due to:
13% growth in first year premiums in our Life Insurance segment was more than offset by lower renewal premiums in this segment due to increases in surrenders and expiring matured endowments;
our property insurance premiums decreased by $4.1 million due to ceasing this business on June 30, 2023.

↑ $3.8 million of net investment income

Net investment income increased 6% in 2023 compared to 2022, totaling $69.3 million and $65.4 million, respectively, from a higher average portfolio yield in 2023 as well as a growing invested asset base. The average yield on our consolidated investment portfolio was 5% in 2023, a 16 basis point increase from 2022.

↑ $6.7 million of total insurance benefits paid or provided

Total insurance benefits paid or provided increased by 5% due primarily to higher surrenders and matured endowments in our Life Insurance segment.

↑ $2.0 million of general operating expenses

Operating expenses increased due to costs related to strategic growth initiatives, our search for a new CEO, and costs related to moving our international business from Bermuda to Puerto Rico.

Financial Condition at December 31, 2023

Total assets of $1.7 billion.
Total investments of $1.4 billion; fixed maturity securities comprised 88% of total investments.
$4.9 billion of direct insurance in force.
No debt.
Fully diluted income per share of Class A common stock of $0.48
Book value per share of Class A common stock of $3.47.


December 31, 2023 | 10-K 33

Table of Contents
CITIZENS, INC.
CONSOLIDATED RESULTS OF OPERATIONS

Our Operating Segments

We manage our business in two operating segments: Life Insurance and Home Service Insurance. See Part I. Item 1, Business for a discussion about the business operated in each segment.

Our insurance operations are the primary focus of the Company, as those operations generate most of our income.  See the discussion under Segment Operations below for detailed analysis. The amount of insurance, number of policies, and average face amounts for ordinary life policies issued during the periods indicated are shown below.

Years Ended December 31,20232022
 Amount of
Insurance
Issued
Number of
Policies
Issued
Average  Policy Face 
Amount Issued
Amount of
Insurance
Issued
Number of
Policies
Issued
Average  Policy Face 
Amount Issued
Life Insurance:
International$399,691,578 4,067 $98,277 $389,338,420 4,330 $89,916 
Domestic53,356,685 4,541 11,750 1,060,000 265,000 (1)
Total Life Insurance453,048,263 8,608 52,631 390,398,420 4,334 90,078 
Home Service Insurance288,867,758 22,429 12,879 284,320,685 26,845 10,591 
Total$741,916,021 31,037 $674,719,105 31,179 
(1) The 2022 average domestic policy face amount issued reflects one policy issued for $1.0 million of life insurance in force, driving up the average policy face amount issued.

In 2023, we issued $741.9 million in new insurance, a 10% increase from 2022. As we previously disclosed, our strategic initiatives include the introduction of new products tailored to our specific markets and expansion of our distribution channels through white-label partnerships. These new products and distribution channels helped drive the increase in total insurance issued of $67.2 million.

The number of policies issued almost doubled in our Life Insurance segment. This growth is attributable to our new white label partnerships and final expense products introduced domestically, which accounted for 53% of the number of policies issued and continued strong sales of our international whole life product introduced in 2022, which accounted for 61% of total insurance issued in this segment in 2023.

In our Home Service Insurance segment, the increase in average policy face amounts issued is attributable to sales campaigns that focused on increasing the face amount of insurance sold as well as the introduction of our new whole life product in this segment, which has a higher maximum face value than our legacy products.


December 31, 2023 | 10-K 34

Table of Contents
CITIZENS, INC.
REVENUES

Our revenues are primarily generated from insurance renewal premiums and investment income from invested assets. The implementation of LDTI did not impact our revenues; for a discussion of 2022 to 2021 comparisons, see the 2022 10-K.

Years ended December 31,
(In thousands)
202320222021
Revenues:   
Premiums:   
Life insurance$164,609 167,586 169,801 
Accident and health insurance1,637 1,278 1,250 
Property insurance793 4,850 3,677 
Net investment income69,254 65,426 61,495 
Investment related gains (losses)760 (10,291)10,991 
Other income3,627 3,675 3,332 
Total revenues$240,680 232,524 250,546 
Total revenues increased in 2023, as we had investment related gains, versus losses in 2022, and higher net investment income.

Years ended December 31,
(In thousands)
202320222021
Premiums:   
First year$19,341 17,529 17,766 
Renewal147,698 156,185 156,962 
Total premiums$167,039 173,714 174,728 

Premium Income. Despite higher first year premium revenues in both segments, life insurance premium revenues decreased in 2023 compared to 2022 due to lower renewal premiums. Accident and health insurance premiums increased in 2023 due to sales of our new critical illness products that were launched in late 2022. Property insurance premiums declined in 2023 as we stopped accepting renewal premiums at the end of May and ceased our operations on June 30, 2023.

Our renewal premiums comprised 88% of our total premium revenue in 2023 and 90% in 2022. Renewal premiums declined by 5% in 2023 compared to 2022; as discussed above, the decline in Life Insurance segment renewal premiums is due to the impact from a higher level of surrenders during the last few years and increasing matured endowment benefits.

Our first year premiums increased 10% in 2023 compared to 2022 due to our new product offerings and expanded domestic distribution.


December 31, 2023 | 10-K 35

Table of Contents
CITIZENS, INC.
Net Investment Income. Our net investment income and investment performance are summarized as follows:

Years ended December 31,
(In thousands, except for %)
202320222021
Gross investment income:   
Fixed maturity securities$60,127 58,400 55,579 
Equity securities630 650 1,024 
Policy loans6,011 6,189 6,420 
Other long-term investments4,509 2,535 809 
Other576 246 54 
Total investment income71,853 68,020 63,886 
Less investment expenses(2,599)(2,594)(2,391)
Net investment income$69,254 65,426 61,495 
Average invested assets, at amortized cost$1,517,685 1,488,408 1,451,701 
Yield on average invested assets4.56 %4.40 %4.24 %

Due to insurance regulations, fixed maturity securities constitute the vast majority, or 88%, of our investment portfolio based on fair value and thus provide the vast majority of our investment income. Our net investment income increased 6% in 2023 compared to in 2022, primarily due to a higher average portfolio yield on our fixed maturity securities in 2023. Long-term investment income increased as our private equity investment asset base grew.

The annualized yield increased by 16 basis points in 2023 compared to 2022 as a result of the rising interest rate environment.

Investment Related Gains (Losses).  We recorded an investment related gain of $0.8 million during 2023, compared to a loss of $10.3 million in 2022. As described above, the gains and losses are primarily related to the fair value change of our limited partnership and equity securities investments, mostly in our Life Insurance segment, due to the volatility in equity markets. We did not sell all of these investments; however, the changes in fair values of our equity securities are reflected as investment related gains or losses in our income statement, in addition to executed transactions that result in a gain or loss.

Other Income. Other income consists primarily of supplemental contracts issued to policyholders in our Life Insurance segment upon the surrender or maturity of their original policies.


December 31, 2023 | 10-K 36

Table of Contents
CITIZENS, INC.
BENEFITS AND EXPENSES

Years ended December 31,
(In thousands)
202320222021
Benefits and expenses:   
Insurance benefits paid or provided:   
Claims and surrenders$135,993 119,935 119,735 
Increase (decrease) in future policy benefit reserves(5,624)4,804 9,773 
Policyholder liability remeasurement (gain) loss4,460 2,884 1,434 
Policyholders' dividends5,542 6,013 6,180 
Total insurance benefits paid or provided140,371 133,636 137,122 
Commissions39,241 36,222 35,463 
Other general expenses47,131 45,177 43,370 
Capitalization of deferred policy acquisition costs(28,301)(24,899)(22,740)
Amortization of deferred policy acquisition costs15,460 14,390 13,445 
Amortization of cost of insurance acquired604 621 757 
Goodwill impairment — 12,624 
Total benefits and expenses$214,506 205,147 220,041 

Payments of claims and surrenders benefits constitute the majority of our expenses. Total benefits and expenses paid increased in 2023 as compared to same period in 2022 driven by higher surrenders and matured endowments, higher policyholder liability remeasurement loss due to the higher surrenders and $3.0 million of higher commissions, driven by higher first year sales (which have higher commissions) and accrual of expense for renewal commissions we may owe to former independent consultants in Venezuela.

Claims and Surrenders.  Payments of death claims, surrender benefits and matured endowment benefits are our primary uses of cash. The implementation of LDTI did not impact our reporting for Claims and Surrenders; for a discussion of 2022 to 2021 comparisons, see the 2022 10-K.
Years ended December 31,
(In thousands)
202320222021
Claims and surrenders:
Death claim benefits$22,458 25,758 31,380 
Surrender benefits56,856 48,743 51,638 
Endowment benefits8,296 8,864 9,572 
Matured endowment benefits41,855 31,478 20,304 
Property claims699 780 2,112 
Accident and health benefits458 211 332 
Other policy benefits5,371 4,101 4,397 
Total claims and surrenders$135,993 119,935 119,735 
Death claim benefits decreased 13% in 2023 compared to 2022 due primarily to a lower volume of reported death claims.

Surrender benefits increased 17% in 2023 compared to 2022 due to surrenders related to international policies that are nearing maturity as well as policies that have passed their surrender charge period. While we have implemented retention initiatives over the past few years, we believe that the high interest rates are negatively affecting these efforts, as policyholders surrender their policies to re-invest the cash values in higher interest rate products.


December 31, 2023 | 10-K 37

Table of Contents
CITIZENS, INC.
Many of our endowment policies are reaching their contractual maturity dates and thus matured endowment benefits are increasing. We anticipated the $10.4 million increase in 2023 based upon the contractual maturity dates and expect continued increases in matured endowment benefits over the next few years as more of these contracts expire.

Increase (Decrease) in Future Policy Benefit Reserves.  Future policy benefit reserves reflect the liability established to provide for the payment of policy benefits that we expect to pay in the future and thus generally increase when we have a larger in force block of business due to higher sales and persistency (i.e., more policies on which we expect to pay future benefits) and decrease when we have lower sales and persistency. LDTI impacted our reported reserves for 2022 and 2021, as LDTI is intended to improve the timeliness of recognizing changes in the liability for future benefits and standardize the rate used to discount future cash flows. Reserves decreased by $5.0 million from 2021 to 2022 and another $10.4 million from 2022 to 2023 despite increases in insurance issued and increases in our in force block of business due to the amount of reserves released in connection with the higher matured endowments and surrenders.

Policyholder Liability Remeasurement (Gain) Loss. Most of our products are long-duration contracts that provide a specified, fixed amount of insurance benefit in exchange for a fixed premium. When a policy is initially issued, we establish a "net premium ratio" ("NPR") using assumptions regarding expected premiums and policyholder benefit liabilities. On a quarterly basis, we review actual versus expected experience in such quarter, which is reported as a policyholder liability remeasurement gain (if better performance than assumptions) or loss (if lower performance than assumptions). The loss increased from 2021 to 2022 and again to 2023 due to unfavorable surrender experience.

Commissions. Commission expenses are a cost of acquiring business, as commissions are the primary compensation paid to our independent consultants and independent agents for selling our products. First year commission rates are higher than renewal commission rates. Commissions fluctuate directly in relation to sales and thus the increase in commissions over the 3-year period ending December 31, 2023 was due to higher first year sales in each period as compared to the prior period. Additionally, commission expense in 2023 was higher due to a $1.3 million accrual of expense for renewal commissions we may owe to former independent consultants in Venezuela.

Other General Expenses.  Total general expenses increased $2.0 million, or 4%, in 2023 compared to 2022. The increase was primarily driven by costs related to strategic growth initiatives, a search for a new CEO and costs related to moving our international business from officers responsibleBermuda to Puerto Rico. We continue to work on managing controllable operating expenses while investing in growth initiatives.

Capitalization of Deferred Policy Acquisition Costs ("DAC").  We capitalize costs related to successful sales of our insurance products, which include certain commissions, policy issuance costs, and underwriting and agency expenses. These costs vary based upon amounts or premiums received related to new and renewal business. Capitalized DAC increased each year during the 3-year period ended December 31, 2023, which is in line with the increases in new sales activity.  Significantly lower amounts are capitalized related to renewal business in correlation with the lower commissions paid on that business compared to first year business, which has higher commission rates.

Amortization of Deferred Policy Acquisition Costs. Amortization of DAC totaled $15.5 million and $14.4 million in 2023 and 2022, respectively. LTDI also changed the manner in which we amortize DAC and thus reported amounts for oversight2022 and 2021 have changed. DAC is amortized on a constant level basis over the expected term of particular risks withinthe related contracts to approximate straight-line amortization.

Goodwill Impairment. In 2021, we recognized a goodwill impairment in our Life Insurance segment of $12.6 million. The impairment was triggered by increases in our carrying value of the Life Insurance segment due to the release of a $43.8 million uncertain tax position in the fourth quarter of 2021 following the expiration of the statute of limitations for the tax year ended December 31, 2017.


December 31, 2023 | 10-K 38

Table of Contents
CITIZENS, INC.
SEGMENT OPERATIONS

As described above, our business is comprised of two operating business segments:

Life Insurance
Home Service Insurance

These segments are reported in accordance with U.S. GAAP. The Company evaluates profit and loss performance based on net income (loss) before federal income taxes for these segments. The Company's Other Non-Insurance enterprises include non-insurance operations such as IT and corporate-support functions, which are included in the table presented below to properly reconcile the segment information with the consolidated financial statements of the Company.

The following table sets forth income (loss) before federal income taxes by segment during the periods indicated.

Years ended December 31,
(In thousands)
202320222021
Income before federal income taxes:
Segments:
Life Insurance$28,621 25,423 31,902 
Home Service Insurance3,013 6,563 4,173 
Total Segments31,634 31,986 36,075 
Other Non-Insurance Enterprises(5,460)(4,609)(5,570)
Total income before federal income taxes$26,174 27,377 30,505 


December 31, 2023 | 10-K 39

Table of Contents
CITIZENS, INC.
LIFE INSURANCE

Our Life Insurance segment primarily issues ordinary whole life insurance and endowment policies in U.S. dollar-denominated amounts to non-U.S. residents in over 75 countries through over 1,000 active independent marketing consultants as of December 31, 2023. Detailed results of operations for the Life Insurance segment for the periods indicated are as follows:

Years ended December 31,
(In thousands)
202320222021
Revenues:   
Premiums:
Life insurance$121,424 124,156 125,558 
Accident and health insurance721 497 500 
Net investment income54,352 50,680 47,216 
Investment related gains (losses), net301 (8,826)9,176 
Other income3,605 3,668 3,362 
Total revenues180,403 170,175 185,812 
Benefits and expenses:   
Insurance benefits paid or provided:   
Claims and surrenders113,428 95,576 91,390 
Increase (decrease) in future policy benefit reserves(10,931)3,894 7,822 
Policyholder liability remeasurement (gain) loss4,153 1,728 829 
Policyholders' dividends5,512 5,990 6,140 
Total insurance benefits paid or provided112,162 107,188 106,181 
Commissions22,896 20,031 18,747 
Other general expenses23,969 23,192 20,846 
Capitalization of deferred policy acquisition costs(20,251)(17,942)(16,174)
Amortization of deferred policy acquisition costs12,895 12,160 11,536 
Amortization of cost of insurance acquired111 123 150 
Goodwill impairment — 12,624 
Total benefits and expenses151,782 144,752 153,910 
Income (loss) before federal income taxes$28,621 25,423 31,902 

In our Life Insurance segment we reported income before federal income tax of $28.6 million in 2023, as compared to $25.4 million in 2022 and $31.9 million in 2021. As in our consolidated operations, investment related gains and losses caused significant fluctuations from period to period and are not indicative of our operating results. Key operating measures resulted in year-over-year revenue gains in each of the 3-year periods reflected above due to increases in net investment income in each year, and year-over-year benefit and expense increases in each of the 3-year periods due primarily to increases in surrenders and matured endowments and higher commissions, driven by higher first year sales (which have higher commissions) and accrual of expense for renewal commissions we may owe to former independent consultants in Venezuela.


December 31, 2023 | 10-K 40

Table of Contents
CITIZENS, INC.
Life Insurance segment premium breakout is detailed below. Since LDTI did not impact reported revenue results, comparisons between the 2022 and 2021 years are not discussed below. See the 2022 10-K for such discussion.

Years ended December 31,
(In thousands)
202320222021
Premiums:   
First year$13,479 11,892 11,420 
Renewal108,666 112,761 114,638 
Total premiums$122,145 124,653 126,058 

Premiums. First year premiums increased $1.6 million in 2023 compared to 2022 due to sales of new products and expanded domestic distribution. Our total premiums for 2023 decreased $2.5 million compared to 2022 as renewal premiums declined. We derive most of our premium revenue in the Life Insurance segment from renewal premiums, which decreased 4% in 2023 as compared to 2022. As described above, this decline is due to high surrenders and matured endowments over the last several years.

International Premiums. Life insurance premiums are generated largely from our international policyholders living in over 75 different countries across the globe. The majority of our international premiums are derived from whole life and endowment products. The following table sets forth our direct premiums collected from our top five producing countries of our international life insurance business for the periods indicated.

Years ended December 31,
(In thousands, except for %)
202320222021
Country:      
Colombia$25,453 21.2 %$25,181 20.6 %$24,829 20.2 %
Taiwan17,760 14.8 18,236 14.9 19,042 15.5 
Venezuela15,143 12.6 16,429 13.4 17,788 14.5 
Ecuador13,379 11.1 12,992 10.6 13,115 10.7 
Argentina9,533 7.9 9,251 7.6 9,160 7.5 
Other Non-U.S.38,943 32.4 40,172 32.9 38,871 31.6 
Total$120,211 100.0 %$122,261 100.0 %$122,805 100.0 %
Domestic Premiums. Our domestic in-force life insurance business consists primarily of closed blocks of business from various insurance companies we have acquired over the years. As discussed, we have recently re-launched our domestic life insurance business through CICA Domestic by expanding our licenses to new states, developing new final expense and living benefit products, entering into new white label and other distribution agreements and obtaining a B++ A.M. Best rating. Because the majority of this business still consists of closed blocks of business, premiums in our domestic Life Insurance segment were lower in 2023 compared to 2022 despite growth in our newly relaunched business.

Net Investment Income.  Our net investment income increased 7% in 2023 compared to 2022 due to our higher average portfolio yield. The majority of investment income is derived from fixed maturity securities; however, long-term investment income continued to increase as our limited partnership asset base grew.

Investment Related Gains (Losses), Net.The investment related gains and losses in each period were a result of the change in estimated fair market value for our limited partnerships, as previously discussed.

Claims and Surrenders. The following table sets forth our primary claims and surrender benefits within our Life Insurance segment. LDTI did not impact claims and surrender benefit expenses; for a discussion of 2022 to 2021 comparison see the 2022 10-K.


December 31, 2023 | 10-K 41

Table of Contents
CITIZENS, INC.
Years ended December 31,
(In thousands)
202320222021
Claims and surrenders:
Death claim benefits$4,803 6,091 8,160 
Surrender benefits53,462 45,554 49,439 
Endowment benefits8,289 8,851 9,565 
Matured endowment benefits41,252 30,897 19,709 
Accident and health benefits265 96 135 
Other policy benefits5,357 4,087 4,382 
Total claims and surrenders$113,428 95,576 91,390 

The majority of our claims and surrender benefits in our Life Insurance segment were related to payment of surrender benefits and matured endowment benefits. Policy surrenders and matured endowment benefits increased in 2023 as compared to 2022. Many of our endowment policies are reaching their contractual maturity dates and thus matured endowment benefits are increasing. We expect this trend to continue over the next few years. Policy surrenders increased partially due to surrenders related to international policies that are nearing maturity as well as policies that have passed their surrender charge period. Death claims benefits decreased in 2023 compared to 2022. Mortality experience is closely monitored by the Company as a key performance indicator and these amounts were within expected levels.

Increase (Decrease) in Future Policy Benefit Reserves. The change in future policy benefit reserves decreased in each of the 3-year periods ending December 31, 2023 as a result of reserves released from higher matured endowment and surrender benefits, which decrease was partially offset by increases in insurance issued and increases in our in force block of business.

Policyholder Liability Remeasurement (Gain) Loss. The policyholder liability remeasurement loss increased from 2021 to 2022 and again to 2023 due to unfavorable surrender experience.

Other General Expenses. General expenses increased by 3% in this segment in 2023 compared to 2022 due primarily to expenses related to costs associated with the re-launch of our domestic life insurance business which is a strategic growth initiative.

REGULATION

The insurance industry is heavily regulated and both Citizens and our insurance subsidiaries are subject to regulation and supervision by the U.S. states in which they do business, by U.S. federal laws, and for CICA Ltd.,International, by Bermuda.Puerto Rico.


December 31, 2020 | 10-K 11

Table of ContentsREGULATION OF OUR INTERNATIONAL BUSINESS

CITIZENS, INC.
U.S. REGULATIONPuerto Rico

Our U.S. insurance operations are subject to a wide variety of laws and regulations.  State insurance laws establish supervisory agencies with broad regulatory authority to regulate most aspects ofCICA International, our U.S. insurance businesses, and our insurance subsidiaries arePuerto Rico domiciled subsidiary, is regulated by the Puerto Rico Office of the Insurance Commissioner (“OIC”) and is licensed pursuant to the Puerto Rico Insurance Code (the "Insurance Code"). Although Puerto Rico is a U.S. territory, it has its own tax code and own insurance departmentscode, including a provision under its Insurance Code that allows CICA International to be established as an "international insurer" and thus export insurance to international markets. We may not insure risks of each stateresidents of Puerto Rico with this type of license and we do not issue policies to U.S. risks through CICA International.

The Insurance Code does not specifically set forth minimum capital and surplus standards, but rather requires that an insurer submit a business plan for approval to the OIC that includes proposed minimum capital and surplus. CICA International is required to maintain a minimum of $750,000 in which they are licensed.  capital and maintain a premium to surplus ratio of 7 to 1. The Insurance Code requires us to file annual U.S. GAAP financial statements with the OIC that include schedules providing information regarding premiums written and reinsurance assumed and ceded, as well as an annual actuarial certification.

In addition to insurance-specificcompliance with the Insurance Code, CICA International must comply with other laws U.S. laws, suchand regulations of Puerto Rico, most of which apply to our domestic subsidiaries as the USA Patriot Act of 2001, the Foreign Corrupt Practices Act, the Gramm-Leach-Bliley Act of 1999, the International Money Laundering Abatement and Financial Anti-Terrorism Act of 2001, the Sarbanes-Oxley Act of 2002, the Dodd-Frank Wall Street Reform and Consumer Protection Act and the Tax Cuts and Jobs Act, are examples of U.S. laws that affect our business.  We are subject to comprehensive regulations under the USA Patriot Act andwell, including the U.S. Bank Secrecy Act with respect to money laundering, as well as federal regulations regarding privacy and confidentiality.  Our U.S.-based insurance products and thus our businesses also are affected by U.S. federal, state and local tax laws.
The laws and regulations that affect our insurance business are enacted primarily to protect our insureds and not our stockholders.  Many of the laws and regulations to which we are subject are regularly re-examined, and existing or future laws and regulations may become more restrictive or otherwise adversely affect our operations.  In addition, insurance regulatory authorities (including state law enforcement agencies and attorneys general) periodically make inquiries and regularly conduct examinations regarding compliance by us and our subsidiaries with insurance, and other laws and regulations regarding the conduct of our insurance businesses.  It is our practice to fully and consistently cooperate with such inquiries and examinations and take corrective action when warranted.
Our U.S. insurance subsidiaries are collectively licensed to transact business in 31 states and in the District of Columbia.  We have insurance subsidiaries domiciled in the states of Colorado, Louisiana, Mississippi and Texas.  Our U.S. insurance subsidiaries are licensed and regulated in all U.S. jurisdictions in which they conduct insurance business.  The extent of this regulation varies, but most jurisdictions have laws and regulations based upon the National Association of Insurance Commissioners ("NAIC") model rules governing the financial condition of insurers, including standards of solvency, types and concentration of investments, establishment and maintenance of reserves, credit for reinsurance and requirements of capital adequacy, and the business conduct of insurers, including marketing and sales practices and claims handling.  In addition, statutes and regulations usually require the licensing of insurers and their agents, the approval of policy forms and related materials and the approval of rates for certain types of insurance products.
All U.S. jurisdictions in which our U.S. insurance subsidiaries conduct insurance business have enacted legislation that requires each U.S. insurance company in a holding company system, except captive insurance companies, to register with the insurance regulatory authority of its jurisdiction of domicile and to furnish that regulatory authority with financial and other information concerning the operations of, and the interrelationships and transactions among, companies within its holding company system that may materially affect the operations, management or financial condition of the insurers within the system.  These laws and regulations also regulate transactions between insurance companies and their parents and affiliates.  Generally, these laws and regulations require that all transactions within a holding company system between an insurer and its affiliates be fair and reasonable and that the insurer's statutory capital and surplus following any transaction with an affiliate be both reasonable in relation to its outstanding liabilities and adequate to its financial needs.  For certain types of agreements and transactions between an insurer and its affiliates, these laws and regulations require prior notification to, and non-disapproval or approval by, the insurance regulatory authority of the insurer's jurisdiction of domicile.

The payment of dividends or other distributions to us by our insurance subsidiaries is regulated by the insurance laws and regulations of their respective state or jurisdiction of domicile.  The laws and regulations of some of these jurisdictions also prohibit an insurer from declaring or paying a dividend except out of its earned surplus or require the insurer to obtain regulatory approval before it may do so.  In addition, insurance regulators may prohibit the payment of ordinary dividends or other payments by our insurance subsidiaries to us (such as a payment under a tax sharing agreement or for employee or other services) if they determine such payment could be adverse to policyholders or insurance contract holders of the subsidiary.
Theanti-money laundering laws and regulations of the jurisdictions in which our U.S. insurance subsidiaries are domiciled require that a controlling party obtain the approval of the insurance commissioner of the insurance company's jurisdiction of domicile prior to acquiring or divesting control of the insurer and may delay, deter or prevent a transaction our

December 31, 2020 | 10-K 12

Table of ContentsUnited States.

CITIZENS, INC.
shareholders might consider desirable. As described above, the Company and the Foundation are in the process of obtaining such regulatory approval in order for the Company to purchase the Class B common stock from the Foundation.
Risk-based capital ("RBC") requirements are imposed on life and property and casualty insurance companies.  The NAIC has established minimum capital requirements in the form of RBC.  RBC requirements weight the type of business underwritten by an insurance company, the quality of its assets, and various other aspects of an insurance company's business to develop a minimum level of capital called "authorized control level risk-based capital" and compares this level to adjusted statutory capital that includes capital and surplus as reported under statutory accounting principles, plus certain investment reserves.  Should the ratio of adjusted statutory capital to control level risk-based capital fall below 200%, a series of actions would be required by the affected company, including submitting a capital plan to the Department of Insurance in the insurance company's state of domicile.

INTERNATIONAL REGULATION

Bermuda

CICA Ltd., our Bermuda domiciled subsidiary, is subject to regulation and supervision by the Bermuda Monetary Authority (the "BMA") and compliance with all applicable Bermuda laws and insurance statutes and regulations, including but not limited to Bermuda’s Insurance Act of 1978 (the "Insurance Act").

CICA Ltd., which is incorporated to conduct long-term business, is registered as a Class E insurer, which is the license class for long-term insurers and reinsurers with total assets of more than $500 million that are not registrable as a single-parent or multi-owner long-term captive insurer or reinsurer. CICA Ltd. is not licensed to conduct any business other than life insurance business. The Insurance Act regulates the insurance business of CICA Ltd. and provides that no person may conduct any insurance business in or within Bermuda unless registered as an insurer under the Insurance Act by the BMA.

The Insurance Act imposes solvency and liquidity standards as well as auditing and reporting requirements and confers on the BMA powers to supervise, investigate and intervene in the affairs of insurance companies. Certain requirements of the Insurance Act include: the filing of annual statutory financial returns; the filing of annual U.S. GAAP financial statements; the filing of an annual capital and solvency return; the delivery of a declaration of compliance; compliance with minimum enhanced capital requirements; compliance with the BMA’s Insurance Code of Conduct; compliance with minimum solvency margins; limitations on dividends and distributions that CICA Ltd. may make to Citizens, its parent company; preparation of an annual Financial Condition Report providing details of measures governing the business operations, corporate governance framework, solvency and financial performance; preparation of an assessment of an insurer's own risk and solvency requirements, referred to as a Commercial Insurer’s Solvency Self-Assessment; the establishment and maintenance of a head and principal office in Bermuda; appointment of an independent auditor; and appointment of an actuary approved by the BMA.

The BMA measures an insurer’s risk and determines appropriate levels of capitalization by using a risk-based capital model called the Bermuda Solvency Capital Requirement (“BSCR”), which CICA Ltd. uses to calculate its solvency requirements. The BSCR employs a standard mathematical model that correlates the risk underwritten by Bermuda insurers to their capital.
In order to minimize the risk of a shortfall in capital arising from an unexpected adverse deviation or excess risk, the BMA has established a threshold capital level (termed the Target Capital Level ("TCL")), which is set at 120% of a company’s enhanced capital requirement. The TCL serves as an early warning tool for the BMA. For the quarter ended March 31, 2020, because of the disruption that the COVID-19 pandemic had on the worldwide economy, the fair value of our assets decreased and interest rates also decreased, which increased the fair value of our statutory economic insurance liabilities. As a result, CICA Ltd.’s statutory economic capital and surplus at March 31, 2020 was below the TCL by $8.9 million. While the failure to meet the minimum threshold was rectified as of April 30, 2020, the BMA conducted a review of CICA Ltd. in the third and fourth quarter of 2020 in order to assess CICA Ltd.’s compliance with the Insurance Act and other relevant rules applicable to CICA Ltd. (the “Prudential Review”). As a result of the 2020 Prudential Review by the BMA, on January 14, 2021, the BMA issued a letter to CICA Ltd. that, among other things, requires Citizens to enter into a “Keepwell Agreement” by September 30, 2021. A Keepwell Agreement is a contract between a parent company and its subsidiary to maintain solvency and financial

December 31, 2020 | 10-K 13

Table of Contents

CITIZENS, INC.
backing throughout the term set in the agreement. The Keepwell Agreement should include a specific target solvency level at which a capital injection would be required to be made into CICA Ltd. to ensure compliance with the Insurance Act and related rules.

Bermuda law distinguishes between those companies that are at least 60% owned and controlled by Bermudians, which are "local companies", and those which are owned and controlled by non-Bermudians, which are "exempted companies". Exempted companies may be resident in Bermuda and conduct business from Bermuda in connection with transactions and activities which are external to Bermuda or with other exempted companies, and exempted companies must obtain a license to conduct business activities within Bermuda from the Minister of Finance of Bermuda. Generally, it is not permitted without a special license granted by the Minister of Finance of Bermuda to insure Bermuda domestic risks or risks of persons of, in or based in Bermuda.

In December 2018, the Economic Substance Act (the "ES Act") came into force. The ES Act, as amended, and the regulations promulgated thereunder (collectively, "ES Law"), apply to any "relevant entity" that conducts any "relevant activity" in a "relevant financial period". Under the ES Law, insurance and holding entities are each defined as a "relevant activity" and thus the ES Act applies to CICA Ltd. Under the provisions of the ES Law, a relevant entity that conducts a relevant activity must satisfy the economic substance requirements under the ES Law (the "ES Requirements") in relation to the relevant activity and where a relevant entity is conducting more than one relevant activity, it must meet the ES Requirements with respect to each relevant activity that it conducts. A relevant entity complies with the ES Requirements if: (a) the relevant entity is managed and directed from Bermuda; (b) the core income-generating activities are undertaken in Bermuda with respect to each relevant activity; (c) the relevant entity maintains adequate physical presence in Bermuda; (d) there are adequate full-time employees in Bermuda with suitable qualifications; and (e) there is adequate operating expenditure incurred in Bermuda in relation to each relevant activity.

CICA Ltd. is required to demonstrate compliance with the ES Requirements by filing an annual economic substance declaration with the Registrar of Companies in Bermuda no later than six months after the last day of the relevant financial period. Companies that conduct insurance as a relevant activity are deemed to comply with the ES Requirements, with respect to their insurance business, if they comply with the existing regulatory requirements under the Insurance Act and the corporate governance provisions of the Companies Act 1981. CICA Ltd. is in compliance with these requirements as of December 31, 2020.

Other International Regulation

Generally, all foreign countries in which we offer insurance products require a license or other authority to conduct insurance business in that country. Some of these countries also require that local regulatory authorities approve the terms of any insurance product sold to residents of that country. WeOther than formerly in Bermuda, we have never qualified to do business in any foreign country, or jurisdiction and we have never submitted our international insurance policies issued to residents of foreign countries for approval byto any foreign or domestic insurance regulatory agency. As described above, we sell our policies to residents of foreign countries through independent marketing agencies and independent consultants located in those countries and we rely on our independent consultants to comply with laws applicable to them in marketing and servicing our insurance products in their respective countries.

We have undertaken a comprehensive compliance review of risks associated with the potential application of foreign laws to our sales of insurance policies in foreign countries. The application of foreign laws to our sales of insurance policies in foreign countries varies by country. There is a lack of uniform regulation, lack of clarity in certain regulations and lack of legal precedent in addressing circumstances similar to ours. Our compliance review has confirmed certain risks related to foreign insurance laws associated with our current business model, at least in certain jurisdictions, as described in detail in Item 1A. RiskFactorsRisk Factors.

U.S. REGULATION

In the United States, insurance is primarily regulated at the state level. Our primary regulator in the U.S. is the Colorado Division of Insurance, as both Citizens and CICA Domestic are Colorado companies. We are also regulated by the departments of insurance in Louisiana (SPLIC and SPFIC) and Mississippi (Magnolia), as well as each of the 39 states and the District of Columbia in which we conduct insurance business. In supervising and regulating insurance companies, state insurance departments aim to protect policyholders and the public rather than investors, and enjoy broad authority and discretion in applying applicable insurance laws and regulation for that purpose. The extent of this regulation varies, but most U.S. jurisdictions have laws and regulations based upon the National Association of Insurance Commissioners ("NAIC") model rules governing the financial condition of insurers, including standards of solvency, types and concentration of investments, establishment and maintenance of reserves, credit for reinsurance and requirements of capital adequacy; and the business conduct of insurers,

December 31, 2023 | 10-K 8

Table of Contents
CITIZENS, INC.
including marketing and sales practices and claims handling.  In addition, statutes and regulations require the licensing of insurers and agents, the approval of most types of policy forms and related materials (such as advertising) and the approval of rates for certain types of insurance products.

In order for insurance regulators to monitor solvency, insurance companies are subject to risk-based capital ("RBC") requirements. The RBC requirement is a statutory minimum level of capital that is based on two factors - (1) the insurance company's size, and (2) the inherent riskiness of its financial assets and operations, i.e. a company must hold capital in proportion to its risk. The RBC requirement thus determines a minimum level of capital required for an insurer to support its operations and write coverage. The purpose of the RBC requirements is to identify weakly capitalized companies, which facilitates regulatory actions to ensure that the policyholders will receive the benefits promised. Regulators have the legal authority to take preventive and corrective measures depending on the capital deficiency indicated by the RBC result. If a company's ratio of total adjusted statutory capital to control level risk-based capital is above 200%, no regulatory intervention is needed. If it falls below 200%, interventions range from submission of action plans to a regulatory takeover of the management of the company, which occurs if the ratio is below 70%. We have committed to the Colorado Division of Insurance that we will keep CICA Domestic's RBC ratio at or above 350%.

In addition to monitoring our financial condition, insurance regulatory authorities (including state law enforcement agencies and attorneys general) periodically make inquiries and regularly conduct examinations regarding compliance with insurance and other laws and regulations regarding the conduct of our insurance businesses.  It is our practice to fully and consistently cooperate with such inquiries and examinations and take corrective action when warranted.

In order to sell products in any state, we first have to become licensed in that state. States have various rules for obtaining a license, including capital deposit requirements and seasoning requirements, among others. Once we are licensed in a state, most states require us to file our products for their approval before being able to sell the products. The application and product forms must comply with state insurance laws regarding policy requirements. Once an application or product is approved in that state, we must use the approved forms to sell our products. We have to file our domestic forms in both English and Spanish for separate approvals. We are also subject to laws related to our advertising and may have to file certain marketing documents with state regulators as well.
Because Citizens is a holding company that directly and indirectly owns insurance operating subsidiaries, we are also subject to regulation in our three domiciliary states that require us to furnish the respective insurance regulators with financial and other information concerning the operations of, and the interrelationships and transactions among, the companies within our holding company system that may materially affect the operations, management or financial condition of the insurers within the system. Generally, these laws and regulations require that all transactions within a holding company system between an insurer and its affiliates be fair and reasonable and that the insurer's statutory capital and surplus following any transaction with an affiliate be both reasonable in relation to its outstanding liabilities and adequate to its financial needs.  For certain types of agreements and transactions between an insurer and its affiliates, these laws and regulations require prior notification to, and non-disapproval or approval by, the insurance regulatory authority of the insurer's jurisdiction of domicile. These laws also require that a controlling party obtain the approval of the insurance commissioner of the insurance company's jurisdiction of domicile prior to acquiring or divesting control of the insurer.

The payment of dividends or other distributions to Citizens by our insurance subsidiaries is also regulated by the insurance laws and regulations of their respective state or jurisdiction of domicile.  The laws and regulations of some of these jurisdictions also prohibit an insurer from declaring or paying a dividend except out of its earned surplus or require the insurer to obtain regulatory approval before it may do so.  In addition, insurance regulators may prohibit the payment of ordinary dividends or other payments by our insurance subsidiaries to us (such as a payment under a tax sharing agreement or for employee or other services) if they determine such payment could be adverse to policyholders or insurance contract holders of the subsidiary.

Because we maintain sensitive data regarding our customers, we are also subject to additional state regulations in states where we do business, such as data security and state privacy laws.

December 31, 2023 | 10-K 9

Table of Contents
CITIZENS, INC.
While primarily regulated at the state level, our domestic business is subject to various federal laws and regulations. Some of the primary federal laws include:

USA Patriot Act and the Bank Secrecy Act, which require us to institute certain measures to detect and prevent money laundering;
Foreign Corrupt Practices Act, which makes it unlawful to bribe foreign officials for the purpose of obtaining or retaining business;
Gramm-Leach-Bliley Act, which requires us to explain our information-sharing practices to our customers and to safeguard sensitive data;
Securities Act, Securities Exchange Act and Sarbanes-Oxley Act, which establish various requirements for Citizens, as a public company, to comply with, including registration of our Class A common stock, reporting and disclosure requirements, and public company audit and internal control requirements;

Our U.S.-based insurance products and thus our businesses also are affected by U.S. federal, state and local tax laws.

HUMAN CAPITAL RESOURCES

Composition and Demographics

Our human capital is a critical component to our success. Our employees implement and drive our strategic initiatives and contribute to the success of our products (development, underwriting, pricing adequacy, customer service), promotions and processes. Our employees in our claims department are ultimately tasked with "keeping our promise". Our independent consultants are critical to sellingand agents also drive our key goals, as they sell our insurance products and providingprovide local services to our global base of policyholders. We also believe that we derive a great deal of strength from our diverse workforce. Fostering an equitable and inclusive workplace with diverse teams produces more creative solutions, results in more innovative products and services and is crucial to our efforts to attract, develop and retain key talent.


December 31, 2023 | 10-K 10

Table of Contents
CITIZENS, INC.
As of December 31, 2020,2023, we had 245232 employees. The pie charts below illustrate the gender, racial, ethnicity, and generational make-up of our total employee workforce as of such date.

Gender Composition
3833638337
Racial/Ethnic Composition
3833838339
Generational Composition
549755885519549755885520

We currentlydetermine race, ethnicity, gender, and generation based on our employees' self-identification or other information compiled to meet requirements of the U.S. government.

None of our employees are subject to a collective bargaining agreement.

We do not utilize captive employee agents to distribute our products and thus contract with almostover 1,000 actively producing independent consultants internationally and 415over 2,000 independent agencies and agents domestically to sell and service our insurance products. Independent agents work for themselves and mayOur international independent consultants generally reflect the demographics of the areas in which they sell insurance policies for a variety of insurers and make most of

December 31, 2020 | 10-K 14

Table of Contents

CITIZENS, INC.
their money through sales commissions and bonuses. None of our employees are subject to a collective bargaining agreement.products.

In order to continue to develop, administersell and selladminister our products, it is crucial that we continue to attract and retain both experienced employees and independent agents.


December 31, 2023 | 10-K 11

Table of Contents
CITIZENS, INC.
Compensation and Benefits Program.

Our compensation program is designed to attract and rewardretain talented individuals who possess the skills necessary to support our business objectives, assist in the achievement of our strategic goals and create long-term value for our stockholders. We provide employees with compensation packages that include base salary and annual incentive bonuses,performance-based bonus opportunities that include cash, and for certain employees, long-term equity awards in the form of restricted stock units ("RSUs") for certain employees tied to the value of our stock price.. We believe that a compensation program with both short-term cash awards and long-term equity awards provides fair and competitive compensation and aligns employee and stockholder interests, including by incentivizing business and individual performance (pay for performance), motivating based on long-term company performance and integrating compensation with our business plans.interests. In addition to cash and equity compensation, we also offer standard employee benefits such as life and health (medical, dental &and vision) insurance, 401(k) and HSA contributions, life insurance, long-term and short-term disability, including paid parental leave, and a 401(k)generous PTO plan.

Independent agents work for themselves and may sell insurance policies for a variety of insurers and make most of their money through sales commissions and bonuses. We attract and retain our independent agent sales force through the use of our commission structure and agent campaigns and promotions.promotions, including annual sales conventions. We believe that our standard commission structure is attractive and competitive in the market.markets in which we do business. In our Life Insurance segment, we believe our campaigns and promotions provide an extra incentive to agents that not only promote first year premium growth, but also create improvements within policyholder retention. In our Home Service Insurance segment, we believe our agent campaigns and promotions are critical in attracting and retaining our independent agent sales force. This business contains a large block of existing in force policies. To ensure we maintain this book of business, the agent campaigns and promotions provide an extra incentive to not only grow the business but to collect on the existing policies. We believe that providingcreating agent campaigns and promotions with additional incentives that provideprovides long-term value creates an advantage for Citizens over our competition.shareholders.

Diversity and Inclusion. We derive a great deal of strength from our diverse workforce. We believe that an equitable and inclusive environment with diverse teams produces more creative solutions, results in better, more innovative products and services and is crucial to our efforts to attract and retain key talent. We are focused on building on the existing executive team's work to foster diversity and inclusion in the workplace.Wellness

HealthWe are committed to the health and Safety.safety of our work force and compliance with applicable regulatory and legal requirements. In response to the COVID-19 pandemic, in 2021, we implemented significant operating environment changes that we determined were in the best interest of the health of our employees, and independent agents, as well as the communities in which we operate, and which comply with government regulations. These changes included having the vast majority ofincluding offering a hybrid work environment where our employees can work part- or full-time from home, while implementing additional safety measures fordepending on their position and circumstances. We have continued with the hybrid work environment as it offers employees continuing critical on-site work.flexibility and helps attract and retain talent. We also createdhave implemented training programs to assist our independent agents with online sales efforts in order to minimize face-to-face interactions with potential customers and our policyholders.policyholders when necessary.

Item 1A.   RISK FACTORS

TheAs a smaller reporting company, we are not required to disclose information required by this Item 1A. However, we have elected to provide the following is a discussion of material factors that may make an investmentrisks as we feel it is important to provide adequate information to our investors regarding the risks of investing in Citizens'our securities. If any of these risks develop into actual events, our business, financial condition, results of operations or cash flows could be materially and adversely affected, and, as a result, the trading price of our Class A common stock risky.could decline. These risk factors may also be important to understanding other statements in this report.Form 10-K. The following information should be read in conjunction with Part I. Item 3. Legal Proceedings, Part II.II. Item 7. Management’s Discussion and Analysis of Financial Condition and Results of Operations and Consolidated Financial Statementsthe consolidated financial statements and accompanying notes in Part II.II. Item 8. Financial Statements and Supplementary Data of this report.

Because of the following factors, as well as other factors affecting the Company’s financial condition and operating results, past financial performance should not be considered to be a reliable indicator of future performance, and investors should not use historical trends to anticipate results or trends in future periods.


December 31, 20202023 | 10-K 1512

Table of Contents

CITIZENS, INC.
INTERNATIONAL BUSINESS RISKS

A SUBSTANTIAL PORTION OF OUR REVENUE IS GENERATED FROM INSURANCE PRODUCTS SOLD OUTSIDE OF THE UNITED STATES. WHILE OUR PRODUCTS ARE PRICED AND PAID FOR IN U.S. DOLLARS, OUR FOREIGN OPERATIONSBUSINESS MAY SUBJECT US TO SEVERAL RISKS, SET FORTH BELOW.RISKS.

Our sales to residents of foreign countries expose us to unknown risks related to foreign economiesregulation, foreign currency restrictions, and governments.political instability. A significant loss of sales in these foreign markets would have a material adverse effect on our results of operations and financial condition.

International Regulatory Risks.A substantial majority of our direct insurance premiums, approximately 71%70% at December 31, 2020,2023, are from policyholders in foreign countries, primarily those in Latin America and the Pacific Rim.  TheseAs described in Part I, Item 1, Business, these policies are issued by our BermudaPuerto Rico subsidiary, CICA Ltd. andInternational, which is licensed as an international insurer in Puerto Rico. Our products are sold by independent consultants who are located in the foreign countries in which the policies are sold. Generally, the foreign countries in which we offer insurance products require either us and/or our independent consultants to obtain a license or register to conduct insurance business in that country. Some of these foreign countries.countries also require that local regulatory authorities approve the terms and rates of any insurance product sold to residents of that country. Some of these countries have laws that state that their residents may not purchase life insurance from us or a consultant may not sell life insurance on our behalf unless we become qualified to do business in that country or unless our policies receive prior approval from their insurance regulators. Others have a "consumption abroad" model where their residents may purchase unregistered products only if they are outside of their country when the purchase is made. Other than Puerto Rico and formerly Bermuda, we have never registered to do business in these countries or sought to have our international products approved by a governmental authority.

Our Company’s sales and financial results depend upon the ability of our independent consultants in foreign countries to effectively distribute our products and the ability of residents of such countries to purchase our products using U.S. dollars. While we have undertaken a comprehensive compliance review of risks associated with the potential application of foreign laws which vary by country, to our sales of insurance policies in foreign countries, the laws vary by country and there is a lack of uniform regulation and lack of clarity in certain regulations and thus we face various risks associated with the application of foreign laws to these sales.

Generally, all foreign countries in which we offer insurance products require either CICA Ltd. and/or our independent consultants to obtain a license or other authority to conduct insurance business in that country. Some of these countries also require that local regulatory authorities approve the terms of any insurance product sold to residents of that country. We have never sought to qualify to do business in any foreign country or jurisdiction, except Bermuda, in which CICA Ltd. is domiciled, and have never submitted the insurance policies that we issue to residents of foreign countries for approval by any foreign or domestic insurance regulatory agency. Some foreign governments have determined under their existing laws that their residents may not purchase life insurance from us unless we become qualified to do business in that country or unless our policies purchased by their residents receive prior approval from its insurance regulators. There is a risk that additional foreign governments will enact additional legislation that may renderwhere we sell our existing insurance products either illegal or less attractive to potential customers. There is the further risk that regulators maywill become more aggressive in enforcing any perceived violations of their laws and seek to impose monetary fines or criminal penalties on us or our independent consultants, and/or order us to cease our sales in that jurisdiction. There is no assurance that, if a foreign country were to require that we qualify to do business in that country or submit our policies for approval by that country’s regulatory authorities, we would be able to, or would conclude that it is advisablefinancially reasonable to comply with those requirements. Any determination by a foreign country that we or our policy sales are subject to regulation under their laws, or any actions by a foreign country to enforce such laws more aggressively, could therefore have a material adverse effect on our ability to sell policies in that country and, in turn, on our results of operations and financial condition.

Traditionally, weWe have sought to mitigate the risks described above by, among other things, not locating any of our offices or assets in these foreign countries or jurisdictions, and selling policies only through independent consultants rather than our own employees. We rely on our independent consultants to comply with laws applicable to them in marketing and servicing our insurance products in their respective countries. There is no assurance that these precautionary measures, practices and policies will partially or entirely mitigate the risks associated with the potential application of foreign laws to our sales of insurance policies in our foreign markets by, among other things, not locating any of our offices or assets in foreign countries or jurisdictions, selling policies only through independent consultants rather than our own employees, requiring that all applications for insurance be submitted to and accepted only in our offices in the U.S. or, following the novation of our international policies to CICA Ltd. in Bermuda effective July 1, 2018, in our offices in Bermuda, and requiring that policy premiums be paid to us only in U.S. dollars. We rely on our independent consultants to comply with laws applicable to them in marketing our insurance products in their respective countries. There is no assurance that the precautionary measures, practices and policies discussed above will partially or entirely mitigate the risk associated with the potential application of foreign laws to our sales of insurance policies in our foreign markets. From time to time, insurance regulators in the foreign countries in which we operate have sought to exercise regulatory authority over the Company, including through the imposition of fines and we have chosen not to do business in certain countries, such as Brazil, due to these actions. Although the Company believes that these foreign regulators do not have jurisdiction over the Company and that any actions, including fines, may be unenforceable against the Company, any regulatory action could otherwise absorb Company time and resources (including independent consultants) away from its business operations or the Company may choose to pay such fines in order to do business in a particular country. TheAlternatively, the Company may determine that the risks associated with a particular market and its regulatory environment outweigh the benefits of conducting further business in that market. We are exploring alternatives to our currentmarket and discontinue doing business model in one or more jurisdictions.there.


December 31, 2020 | 10-K 16

Table of Contents

CITIZENS, INC.
Any actions by a foreign government to enforce these laws against us could cause disruption to the marketing and sale of our policies to residents of foreign countries, resulting from the actions of foreign regulatory authorities, thein that country or our withdrawal from Brazil or other markets, the implementation of new Bermuda regulatory obligations or otherwise,doing business in that country, which could have a material adverse effect on our premium revenue, and our costs and expenses and thus on our results of operations and financial condition.

Additionally,International Currency Risks. While we only sell U.S. dollar denominated products, currency control laws or other currency exchange restrictions or tax laws in foreign countries could materially adversely affect our revenues by imposing restrictionslimiting the ability of our policyholders in such countries to pay premiums in U.S. dollars or additional fees, costs or taxes on asset transfers outside of a country where our policyowners reside.to receive U.S. dollar benefits. Difficulties in transferring funds from or converting currencies to U.S. dollars in certain countries or anycould cause an increase in fees and costs associated with such payments or taxes associated therewith could prevent our policyowners in those countries from purchasing or paying premiums on our policies and/orreceipt of benefits and therefore make our products less attractive to such policyowners. As such, existing or future laws and regulations, and the manner in which they are interpreted or applied, may become more restrictive or otherwise adversely affect our operations.policyholders.

December 31, 2023 | 10-K 13

Table of Contents
CITIZENS, INC.

International Political Risks.Many of the countries in which we operate have a history of political instability, including regime changes, political uprisings, currency fluctuations and anti-democratic or anti-U.S. policies. The ability of people living in these countries to purchase and continue to make premium payments on our insurance policies and our ability to sell our policies in those countries through our independent consultants or otherwise may be adversely affected by political instability. Given the nature of our products, in an economic environment characterized by higher unemployment, lower personal income and reduced consumer spending, new product sales may be adversely affected. During such periods, we may also experience higher claims, incidence, longer claims duration, increase in policy lapses and/or increase in surrenders, any of which could have a material adverse effect on our results of operations or financial condition. In addition, the imposition of U.S. sanctions against foreign countries where our policyholders reside could make it difficult for us to continue to issue new policies and receive premiums from policyholders in those countries.

We face significant competition in our international markets. If we are unable to compete effectively in ourthese markets, our business, results of operations and profitability may be adversely affected.

Our international marketing plan focuses on offering U.S. dollar-denominated life insurance products to individuals residing in foreign countries. We experience considerable competition for sales of our policies, primarily from the following sources, many of which have substantially greater financial, marketing and other resources than we have:

ForeignOffshore companies with U.S. dollar-denominated policies. We face direct competition from companies that operate in the same manner as we do in our international markets, including from a company recently formed by some of our former employees and independent consultants;markets;
Foreign companies with locally operated subsidiaries that are registered in those countries and offer both local jurisdiction-regulated products in local currency and off-shoreoffshore U.S. dollar-denominated policies. This arrangement creates competition in that the U.S. dollar-denominated policies are offered in conjunctioncross-sold with high-need local insurance policies such as health insurance; and
Locally operated companies with local currency policies. We compete with companies formed and operated in the country in which our foreign insureds reside.

In addition, from time to time, companies enter and exit the markets in which we operate, thereby increasing competition at times when there are new entrants. We may lose business to competitors offering competitive products at lower prices, or for other reasons.

Since we rely on independent consultants for distribution of our products in foreign markets, regulation and licensing requirements imposed upon our Company may impact on our ability to attract and retain effective sales representatives, who may choose to distribute products of our competitors.

There can be no assurance that we will be able to compete effectively in any of our markets. If we do not, our business, results of operations and financial condition will be materially adversely affected.

We face a greater risk of money laundering activity associated with sales derived from residents of certain foreign countries.

The insurance industry is highly vulnerable to money laundering. Money laundering in the insurance industry typically involves the exploitation of various products and mechanisms to obscure the origins of illicit funds. One common method is through the purchase of insurance policies, such as life insurance, with the use of dirty money. Criminals may overpay premiums, surrender policies prematurely, or make fictitious claims to cycle the illicit funds back as legitimate payout. To combat global financial crime, governments and international authorities implement a range of anti-money laundering and countering of terrorist financing (AML/CFT) regulations that impact the insurance sector. Penalties for compliance failures can include heavy fines.

Some of our top international markets, such as Colombia and Venezuela, are in countries that have been identified by the U.S. Department of Statethe Treasury as jurisdictions of high risk for money laundering. AsAccordingly, as required by theapplicable U.S. Bank Secrecy Act regulations, the Bermuda Proceeds of

December 31, 2020 | 10-K 17

Table of Contents

CITIZENS, INC.
Crime Act 1997laws and the Proceeds of Crime (Anti-Money Laundering and Anti-Terrorist Financing) Regulations 2008 applicable to insurance companies,best business practices, we have developed and implemented an anti-money laundering, anti-terrorist financing and sanctions program (“AML/ATF and Sanctions Program”) that includes policies, procedures, controls, independent testing, reporting and recordkeeping requirements for deterring, preventing and detecting potential money laundering, terrorist financing, fraud and other criminal activity in order to comply with U.S. and Bermuda laws. We have an enhanced AML/ATF and Sanctions Program with additional controls, such as watch-list screening beyond sanctions screening required byofficer of the U.S. Office of Foreign Assets Control ("OFAC") and the Financial Sanctions Implementation Unit of Bermuda, enhanced payment due diligence and transaction controls. However,Company responsible for managing this program. Despite our efforts to prevent money laundering through our companies, there can be no assurance that these enhanced controls will entirely mitigate money laundering risk associated with our insurance products, whether in these jurisdictions.foreign countries or in the United States.


December 31, 2023 | 10-K 14

Table of Contents
CITIZENS, INC.
INSURANCE RISKS

BECAUSE MOST OF OUR REVENUE DERIVES FROM COLLECTION OF PREMIUMS ON OUR PRODUCTS, OUR OVERALL FINANCIAL PERFORMANCE DEPENDS PRIMARILY UPON THE PRICING OF OUR INSURANCE PRODUCTS AND THE ACCURACY OF OUR PRODUCT PRICING ASSUMPTIONS. CHANGESAND ABILITY TO MANAGE PRICING ADEQUACY. DIFFERENCES IN ACTUAL EXPERIENCE, IMPROPER EVALUATION OF UNDERWRITING RISK, AND MISMANAGEMENT OF CLAIMS, HANDLINGOR OTHER UNFORESEEN EVENTS COULD SIGNIFICANTLY INCREASECAUSE OUR BENEFIT AND EXPENSE COSTSACTUAL RESULTS TO DIFFER FROM OUR ASSUMPTIONS, WHICH WOULD REDUCE OUR MARGINS AND THUS NEGATIVELY AFFECT OUR PROFITABILITY AND FINANCIAL CONDITION.

The Company’s successPricing accuracy depends on itsupon our ability to accurately underwrite risks and to charge adequate premiums to policyholders.project future losses based on historical loss experience, adjusted for known trends.

The Company’s financial condition, liquidity and results of operations largely depend on the Company’s ability to underwrite and set premiums accurately for the risks it faces. Premium rate adequacy is necessary to generate sufficient premiums to offset losses, loss adjustment expenses, underwriting expenses, and to earn a profit. In order to price its products accurately, the Company must implement and modify, as needed, underwriting standards that analyze a substantial volume of data; develop and apply appropriate morbidity and mortality estimates;estimates, closely monitor and timely recognize changes in trends;trends, and project both severity and frequency of losses with reasonable accuracy. The Company must also reviewaccuracy to cover these risks. Pricing adequacy is necessary to generate sufficient premiums to cover our cost of sales, costs of operations (including payment of policy benefits) and properly underwrite applications for life insurance in order to chargeearn a sufficient premium to its policyholders. The Company’s ability to undertake these efforts successfullyprofit. Pricing adequacy is subject to a number of risks and uncertainties, including, without limitation:

availability of sufficient reliable data;
incorrect or incomplete analysis of available data;
uncertainties inherent in estimates and assumptions;
selection and application of appropriate rating formulae or other pricing methodologies;
adoption of successful pricing strategies;
prediction of policyholder retention (e.g., policy life expectancy)expectancy and retention;
unforeseen events that may cause our estimates to be wrong (such as the COVID-19 pandemic);
unanticipated legislation, regulatory action or court decisions, legislation or regulatory action;
changes in the Company’s claim settlement practices;decisions; or
unexpected changes in interest rates or inflation.

Such risks may result in the Company’s pricing being based on outdated, inadequate, or inaccurate data, or inappropriate analyses, assumptions, or methodologies, and may cause the Company to estimate incorrectly future changes in the frequency or severity of claims. As a result, the Company could underprice risks, which would negatively affect the Company’s margins, or it could overprice risks, which could reduce the Company’s volume and competitiveness. The Company’s ability to accurately underwrite risks in insurance products depends in part on its ability to forecast such changes and trends. If it is not successful in doing so, the Company’s operating results, financial condition, and cash flow could be materially adversely affected.

Pricing adequacyaccuracy depends upon our ability to project future losses based on historical loss experience, including policyholder retention. Unanticipated increases in early policyholder withdrawals or surrenders or elections by policyholders to receive lump sum payouts at maturity could negatively impact liquidity.

A primary liquidity concern is the risk of unanticipated or extraordinary early policyholder withdrawals or surrenders. OurSome of our insurance policies include provisions, such as surrender charges, that help limit and discourage early withdrawals. We also track and manage liabilities and align our investment portfolio to maintain sufficient liquidity to support anticipated withdrawal demands. However, early withdrawal and surrender levels may differ from anticipated levels for a variety of reasons, including changes in economic conditions, changes in policyholder

December 31, 2020 | 10-K 18

Table of Contents

CITIZENS, INC.
behavior or financial needs, changes in relationships with our independent consultants, efforts by foreign governments to tax policyholders or increases in surrenders among policies that have been in force for more than fifteen years and are no longer subject to surrender charges. These changes in surrender activity may result in remeasurement gains or losses which could increase volatility in our results of operations.

In addition, we face potential liquidity risks if policyholders with mature policies elect to receive lump sum distributions at greater levels than anticipated. Our whole life and endowment products provide the policyholder with alternatives once the policy matures. The policyholder can choose to take a lump sum payout or leave the money on deposit at interest with the Company. The Company has a significant amount of aging endowment products that have begun reaching their maturities and policyholder election behavior is not known. It is uncertain how policyholders will react in response to these maturities. If a large number of policyholders elect lump sum distributions, the Company could be exposed to liquidity risk in years of high maturities.

If we experience unanticipated early withdrawal or surrender activity or greater than expected lump sum distributions of endowment maturities and we do not have sufficient cash flow from our insurance operations to support payment of these benefits, we may have to sell our investments in order to meet our cash needs or be

December 31, 2023 | 10-K 15

Table of Contents
CITIZENS, INC.
forced to obtain third-party financing. The availability of such financing will depend on a variety of factors, such as market conditions, the availability of credit in general or more specifically in the insurance industry, the strength or weakness of the capital markets, the volume of trading activities, our credit capacity, and the perception of our long- or short-term financial prospects if we incur large realized or unrealized investment losses or if the level of business activity declines due to a market downturn. Therefore, if we are forced to sell our investments on unfavorable terms or obtain financing with unfavorable terms, it could have an adverse effect on our liquidity, results of operations and financial condition.

OurThe Company’s success depends on its ability to accurately underwrite risks in order to charge adequate premiums to policyholders.

The Company’s financial results largely depend on the Company’s ability to underwrite and set premiums accurately for the risks it faces. Failure to adequately underwrite health risks (i.e., to charge lower premiums than should be charged based on an individual’s health or to accept risks of extremely unhealthy individuals) or other types of risks (e.g., political risks) could negatively impact profitability as we could pay higher benefits than our products are priced for.

Historically, we have fully underwritten most of our products in order to properly evaluate risk. For many of our newer products, primarily in the U.S., we utilize a “simplified” underwriting process. Simplified issue life insurance uses a simple form of underwriting. Applicants must answer some health-related questions but do not have to take a life insurance medical exam. The underwriting decision is based on questions answered on the application and may be supplemented with additional medical claims history and lab data information.

Any shortcomings in the process used to evaluate and price our policies, or significant inaccuracies in the life expectancy estimates relating to those policies, could have a material and adverse effect on our results of operations and financial condition.

Policyholder claims is one of our largest expense is payments of claims and surrenders to our policyholders.expenses. Mismanagement of claims handling or increased fraudulent claims could negatively impact our costs and financial condition.

Proper claims handling is critical to managing our benefit expenses. Many factors can affect the Company’s ability to pay claims accurately, including the following:

the training, experience, and skill of the Company’s claims representatives;
the extent of fraudulent claims and the Company’s ability to recognize and respond to such claims;
the claims organization’s culture and the effectiveness of its management, and
the Company’s ability to develop or select and implement appropriate procedures, technologies, and systems to support claims functions.

The Company’s failure to pay claims fairly, accurately, and in a timely manner, or to deploy claims resources appropriately, could result in unanticipated costs, lead to material litigation, undermine customer goodwill and the Company’s reputation in the marketplace, impair its brand image and, as a result, materially and adversely affect its competitiveness, financial results, prospects, and liquidity.

Higher than expected policyholder claims related to unforeseen events may negatively impact our premium revenues, increase our benefits and expense costs and increase our reinsurance costs, andthus negatively affectaffecting our financial condition.

Our life and health insurance operationsproducts are particularly exposed to the riskrisks of catastrophic events.mortality, such as a pandemic or other events that result in a large number of deaths. In addition, the occurrence of such an event in a concentrated geographic area could have a severe disruptive effect on our workforce and business operations. The extent of losses from a catastrophe is a function of both the total amount of insured exposure in the area affected by the eventlikelihood and the severity of such events cannot be predicted and are difficult to estimate. In such an event, the event. Most catastrophes are restrictedimpact to small geographic areas; however, hurricanes, earthquakes, tsunamis and man-made catastrophes may produce significant damage or loss of life in larger areas, especially those that are heavily populated. Claims resulting from catastrophic events could cause substantial volatility in our financial results for any fiscal quarter or year and could materially reduce our profitability or harm our financial condition. In 2020, three major hurricanes caused significant damage in Louisiana, for which we paid a total of $1.2 million in claims, net of reinsurance. Additionally, we had to pay to increase our reinsurance coverage to cover an additional storm. These storms negatively impacted the results of operations in our Home Services Insurance segment during the second half of 2020. In addition, catastrophic events could harm the financial condition of issuers of obligations we hold in our investment portfolio, resulting in impairments to these investments, and the financial condition of our reinsurers, thereby increasing the probability of default on reinsurance recoveries. Large-scale catastrophes may also reduce the overall level of economic activity in affected countries, which could hurt our business and the value of our investments or our ability to sell new policies.

December 31, 2020 | 10-K 19

Table of Contents

CITIZENS, INC.

The COVID-19 Pandemic is negatively impacting certain aspects of our business and, depending on severity and duration, could have a material adverse effectimpact on our financial condition,ability to conduct business and on our results of operations and overall business operations.

The prolonged COVID-19 pandemic has caused significant disruptionfinancial condition, particularly if those problems affect employees performing operational tasks and supporting computer-based data processing, or destroy the capability to the global economytransmit, store, and business operations and has resulted in unfavorable impacts to our Company as well as the insurance industry. Due to the unprecedented nature of these events and the uncertainty surrounding the virus and its impacts, we cannot fully estimate the duration or full impact of the COVID-19 pandemic at this time. However, we have identified several areas where the COVID-19 pandemic impacted our business during the year ended December 31, 2020. Events that we are unable to control, such as the spread of a new, more contagious strain of the coronavirus, spikesretrieve valuable data. In addition, in the event that a significant number of cases of COVID-19, slower than expected roll-out ofour management were unavailable following a disaster, the coronavirus vaccine and the related responses by government authorities and businesses, may continue to present unforeseen risks to our business. We are closely monitoring developments related to the COVID-19 pandemic to assess its impacts on our business.

As discussed in Item 7. Management’s Discussion and Analysis of Financial Condition and Results of Operations – Liquidity and Capital Resources, our liquidity requirements are met primarily by funds generated by our insurance subsidiaries and invested assets. In 2020, we experienced declines in premium income resulting from lower sales. Increased economic uncertainty or continued unemployment resulting from the economic impacts of the COVID-19 virus could continue to affect our premium revenues as policyholders may not be able to pay premiums on existing policies and potential customers may not purchase new policies in order to conserve cash. We have offered relief to policyholders (e.g. extending grace periods), which may negatively impact our operating cash flow. Historically, manyachievement of our policies have been sold via in-person meetings. Due to stay-at-home orders and limitations on interpersonal interactions, the lack of face-to-face meetings hasstrategic objectives could be negatively impacted sales and may continue to do so if the measures that we have put in place to encourage virtual selling prove to be ineffective. Additionally, due to these limitations as well as disruptions to international mail delivery to and from the United States, policyholders that mail in their premiums have had, and may continue to have, difficulty paying premiums. Unfavorable developments in any of these factors may adversely affect our liquidity and capital position.

The COVID-19 pandemic has increased death claim benefits in our Home Service Insurance segment. We may experience continued increased claims, thus increasing our expected death benefits, if there continues to be an unusually large number of deaths.

During 2020, the COVID-19 pandemic, and its effect on financial markets, adversely affected our investment portfolio (and, specifically, increased the risk of defaults, downgrades and volatility in the value of the investments we hold and lowered investment income) and may continue to do so. Extreme market volatility may continue to leave us unable to react to market events consistent with our historical practices in dealing with more stable markets. To the extent that we need to sell our investments to fund liquidity needs in the current financial markets, we may not receive the prices we seek, and may sell at a price lower than our carrying value.

Our risk management, contingency and business continuity plans may not adequately protect our operations. Extended periods of remote work arrangements and other unusual business conditions and circumstances as a result of the COVID-19 pandemic could strain our business continuity plans, introduce operational risk, increase our cybersecurity risks, and impair our ability to manage our business. The frequency and sophistication of attempts at unauthorized access to our technology systems and fraud may increase, and COVID-19 conditions may impair our cybersecurity efforts and risk management. Our efforts to prevent money-laundering or other fraud, whether due to limited abilities to "know our customers" or otherwise, may increase our compliance costs and risk of violations.

While governmental and non-governmental organizations are continuing to engage in efforts to combat the spread and severity of the COVID-19 pandemic and related public health issues, these measures may not be effective. We also cannot predict how legal and regulatory responses to concerns about the COVID-19 pandemic and related public health issues will impact our business. Such events or conditions could result in additional regulation or restrictions affecting the conduct of our business in the future.impacted.


December 31, 20202023 | 10-K 2016

Table of Contents

CITIZENS, INC.
Reinsurance may not be available or affordable, or reinsurers may be unwilling or unable to meet their obligations under our reinsurance contracts, which may adversely affect our results of operations or financial condition.

As part of our overall risk management and capital management strategies, we purchase reinsurance for certain risks underwritten by our various insurance subsidiaries. Market conditions beyond our control determine the availability and cost of reinsurance. Any decrease in the amount of reinsurance will increase our risk of loss and may impact the level of capital requirements for our insurance subsidiaries, and any increase in the cost of reinsurance will, absent a decrease in the amount of reinsurance, reduce our results of operations. Accordingly, we may be forced to incur additional expenses for reinsurance or may be unable to obtain sufficient reinsurance on acceptable terms, which may adversely affect our ability to write future business, result in the assumption of more risk with respect to the policies we issue, and increase our capital requirements. The collectability of our reinsurance recoverable is primarily a function of the solvency of the individual reinsurers. We cannot provide assurance that our reinsurers will pay the reinsurance recoverable owed to us or that they will pay these recoverables on a timely basis. The insolvency of a reinsurer or the inability or unwillingness of a reinsurer to comply with the terms of a reinsurance contract may have an adverse effect on our results of operations or financial condition.

Our actual claims losses may exceed our reserves for claims and we may be required to establish additional reserves, which in turn may adversely impact our results of operations and financial condition.

We maintain reserves to cover our estimated exposure for claims relating to our issued insurance policies. Reserves do not represent an exact calculation of exposure, but instead represent our best estimates using actuarial and statistical procedures. Reserve estimates are refined as experience develops, and adjustments to reserves are reflected in our consolidated statements of operations and comprehensive income (loss) for the period in which such estimates are updated. Because establishing reserves is an inherently uncertain process involving estimates of future losses, future developments may require us to increase policy benefit reserves, which may have a material adverse effect onrestricts our use of cash to the extent of such increased reserves and increases expenses, negatively affecting our results of operations and financial condition in the periods in which such increases occur.

We may be required to accelerate the amortization of deferred acquisition costs, which would increase our expenses and adversely affect our results of operations and financial condition.

At December 31, 2020, we had $104.9 million of deferred policy acquisition costs, or DAC. DAC represents costs that vary with and are directly related to the successful sale and issuance of our insurance policies and are deferred and amortized over the estimated life of the related insurance policies. These costs include commissions in excess of ultimate renewal commissions, solicitation and printing costs, sales material costs and some support costs, such as underwriting and contract and policy issuance expenses. Under U.S. GAAP for our type of insurance products, DAC is amortized over the premium-paying period of the policies.

The amortization of DAC is subject to acceleration and generally depends upon anticipated profits from investments, surrender and other policy charges, mortality, morbidity, persistency and maintenance expense margins. For example, if our insurance policies lapse and surrender rates were to exceed the assumptions upon which we priced our insurance policies, or if actual persistency proves to be less than our persistency assumptions, especially in the early years of a policy, we might be required to accelerate the amortization of expenses we deferred in connection with the issuance of the policy. We regularly review the quality of our DAC to determine if it is recoverable from future income. If these costs are not recoverable, the amount that is not recoverable is charged to expenses in the financial period in which we make this determination.

Unfavorable experience with regards to expected expenses, investment returns, surrender and other policy charges, mortality, morbidity, lapses or persistency may cause us to increase the amortization of DAC or to record a current period expense to increase benefit reserves, any of which could have a material adverse effect on our results of operations and financial condition.

THE DISTRIBUTION OF OUR PRODUCTS THROUGH INDEPENDENT CONSULTANTS AND AGENCIES REDUCES OUR CONTROL OVER SALES AND DISTRIBUTION AND THUS SUBJECTS US TO CERTAIN RISKS THAT COULD NEGATIVELY IMPACT OUR REVENUES, OUR IN-FORCE BUSINESS, AND OUR BENEFITS AND EXPENSE COSTS.

Sales of our insurance products could decline if we are unable to establish and maintain relationships with independent marketing agencies, and independent consultants and agents.

We depend almost exclusively on the services of a small number of independent consulting agencies in our international markets and on independent marketing organizations, general agencies and independent consultants and agents in our domestic markets for the distribution of our products. These agencies, agentsThe loss of any of these producers could negatively affect our sales and consultants are key to the development and maintenance of our relationships with our policyholders. policy retention.

Significant competition exists among insurers in attracting and maintaining marketers of demonstrated ability. Some of our competitors may offer better compensation packages or commissions for marketing firms, independent consultants and agents or induce agents to sell their products through adue to their broader product offering,offerings, more distribution resources, better brand recognition, more competitive pricing, lower cost structures andor greater financial strength or claims paying ratings than we have. We compete with other insurers for marketing agencies, agents and independent consultants primarily on the basis of our compensation, products and support services. Any reduction in our ability to attract and retain effective sales representatives could materially adversely affect our revenues, results of operations and financial condition.

Additionally, we are subject to a risk of our independent consultants leaving our Company to sell products for a competitor and inducing our policyholders to lapse or surrender their policies, or otherwise terminate their relationship with us, in order to purchase products from the independent consultant with a competitor company.

Because we sell our products through independent agents, we have less control over the manner in which they sell our products.

As described above in Item 1, Business, Regulation, insurance regulators focus on market conduct, i.e., the way we sell our products. In the United States, there are several insurance regulations and federal laws that limit how we

December 31, 20202023 | 10-K 2117

Table of Contents

CITIZENS, INC.
There may be adverse tax, legalsell our products, such as the Telephone Consumer Protection Act ("TCPA"), which governs how our agents can contact customers or financial consequences ifpotential customers via telephone and text. While we expect our sales representatives are determined notagents to be independent consultants.

Our sales representatives are independent consultants who operatecomply with their own businesses. Although we believe thatcontractual obligations to us and laws such as the TCPA, we have properly classified our representativeslimited control over how they conduct their business. If violations, such as independent consultants, there is nevertheless a risk that the IRS, a foreign agency, a court or other authority will take the different view that our sales representatives should be classified as employees. The tests governing the determination of whether an individual is consideredTCPA violations, were attributed to be an independent consultant or an employee are typically fact-sensitive and vary from jurisdiction to jurisdiction. Laws and regulations that govern the status and misclassification of independent sales representatives are subject to change or interpretation.

If there is a change in the manner in which our independent consultants are classified or an adverse determination with respect to some or all of our independent consultants by a court or governmental agency,us, we could incur significant costs in complying with such lawsfines and regulations, including in respect of tax withholding, social security payments, government and private pension plan contributions and recordkeeping, or weif attributed to our agents, may be requiredcause them to modifystop selling our business model, any of which could have a material adverse effect on our business, financial condition and results of operations. In addition, there is the risk that we may be subject to significant monetary liabilities arising from fines or judgments as a result of any such actual or alleged non-compliance with applicable federal, state, local or foreign laws.products.

REGULATORY RISKS

INSURANCE IS A HIGHLY REGULATED BUSINESS. REGULATIONS VARY FROM JURISDICTION TO JURISDICTION AND MAY CHANGE FROM TIME TO TIME. THESE REGULATIONS AFFECT OUR OPERATIONS AND CHANGES COULD NEGATIVELY IMPACT OUR CASH FLOW, THE RESULTS OF OUR OPERATIONS, OUR LIQUIDITY AND OUR FINANCIAL CONDITIONS.CONDITION.

LEGAL REGULATION AND RISKSIn addition to the legal risks related to our international operations discussed above in this Item 1A, Risk Factors, we are subject to risks related to the laws and regulations in the jurisdictions where we are domiciled and registered to do business, including Puerto Rico and various U.S. states. The material risks are described below.

Our insurance subsidiaries are subject to minimum capital and surplus requirements, and any failure to meet these requirements could subject us to regulatory action or other restrictions, including ceasing business.

The capacity for an insurance company's growth in premiums is partially a function of its required statutory surplus. Maintaining appropriate levels of statutory surplus, as measured by statutory accounting practices prescribed or permitted by a company's jurisdiction of domicile, is the most important solvency measure for insurance regulatory authorities. Failure to maintain required levels of statutory surplus could result in increased regulatory scrutiny and enforcement action by regulatory authorities.

Our insurance subsidiaries are subject to minimum capital and surplus requirements in the U.S. and Puerto Rico. If we fail to meet these standards and requirements, our various regulators may require specified actions to be taken, including without limitation:

restricting distributions from our subsidiaries to Citizens; or
requiring Citizens to contribute additional capital to a subsidiary; or
requiring Citizens to enter into a guaranty or other agreement to contribute capital to such subsidiary under certain circumstances; or
requiring the applicable insurance company to stop selling new business;

all of which could have a material and adverse impact on the Company’s competitiveness, operational flexibility, financial condition, and results of operations.

In August 2023, in order to comply with the requirements of the Bermuda regulators to transfer our international business to CICA International in Puerto Rico, Citizens and CICA International entered into a Keep Well Agreement, as described in Item 7. Management's Discussion and Analysis of Financial Condition and Results of Operations - Liquidity and Capital Resources. If CICA International's minimum capital level falls below certain thresholds as set forth in the agreement, Citizens may have to contribute capital to CICA Bermuda, which could negatively impact our capital resources and liquidity.

In our CICA Domestic business, we pay advance commissions on some of our insurance products, meaning we pay an agent their commission immediately upon sale of a policy, rather than "as earned", or when premiums are received by us. Because of this, another liquidity concern is the risk that rapid growth in first year sales of these products could create a significant increase in commission payments, which increases expenses and thus reduces our statutory capital until the commissions are recouped from premiums paid. CICA Domestic sales have increased significantly since the third quarter of 2023 and continue to grow rapidly. To mitigate this risk and strain on capital, we may seek options, such as reinsurance or loans at the holding company level (from the Credit Facility or otherwise) that would allow us to reduce the liquidity risk should CICA Domestic's required commission payments exceed current resources. If we are unable to purchase reinsurance protection in amounts that we consider sufficient or unable to borrow money to contribute capital to CICA Domestic, we could be exposed to cash flow strain. For CICA Domestic, commission advances are non-admitted assets, which increases required regulatory

December 31, 2023 | 10-K 18

Table of Contents
CITIZENS, INC.
capital and reduces the excess capital available. As discussed above, management is investigating various options in order to reduce both regulatory capital and liquidity risk should the capital required to support this growth exceed current resources. Citizens may have to contribute capital to CICA Domestic to maintain the required RBC ratio.

Citizens is a holding company that has minimal operations of its own and depends on the ability of our insurance subsidiaries to pay dividends or make service payments to us in sufficient amounts to fund our operations.Our insurance subsidiaries are restricted by applicable laws and regulations in the amounts of If they cannot make such payments, theyCitizens may makeneed to us and their ability to transfer funds to us may be impaired by adverse financial resultssell investments or a change in capital requirements. Accordingly, internal sources of capital and liquidity may not always be sufficient. If we need to seek external capital adverse market conditions may affect our access to capital or our cost of capital.cover its operational costs.

As a holding company, our assets consist of the capital stock of our subsidiaries, cash and investments. WeAccordingly, we rely primarily on statutorily permissible payments from our insurance company subsidiaries, principally through dividends or service agreements we have with our subsidiaries, to meet our working capital needs. TheAs discussed above, the ability of our insurance company subsidiaries to make payments to us is subject to regulation by the states and jurisdictions in which they are domiciled, and in addition to maintaining minimum capital and surplus ratios, these payments depend primarily on regulatory approval of dividend payments and approved service agreements between us and these subsidiaries and, to a lesser extent, the statutory surplus (which is the excess of assets over liabilities as determined under statutory accounting practices prescribed by an insurance company's state of domicile), future statutory earnings (which are earnings as determined in accordance with statutory accounting practices) and regulatory restrictions.subsidiaries.

Except to the extent that we are a creditor with recognized claims against our subsidiaries, claims of our subsidiaries' creditors, including policyholders, have priority with respect to the assets and earnings of the subsidiaries over the claims of other creditors (including us) and shareholders. If any of our subsidiaries becomesbecome insolvent, liquidates or otherwise reorganizes, our policyholders will have a priority to receive the assets of such subsidiary and weCitizens may have no rights with respect to the liquidation, bankruptcyreceive cash or winding-upother assets of the subsidiary under applicable laws.such subsidiaries.

If our financial results are unfavorable, we may need to increase our capital in order to satisfy regulatory requirements. Maintaining appropriate levels of statutory surplus is considered important not only by us but by insurance regulatory authorities in the U.S. and Bermuda. Failure to maintain certain levels of statutory surplus could result in increased regulatory scrutiny or action by regulatory authorities. The need for additional capital may limit a subsidiary's ability to distribute funds to us.


December 31, 2020 | 10-K 22

Table of Contents

CITIZENS, INC.
Additionally, any change in demand for our insurance subsidiaries’ products or an increase in the incidence of new claims or the duration of existing claims could negatively impact their cash flows from operations. Deterioration in the credit market, which could delay our and our insurance subsidiaries’ ability to sell positions in certain fixed maturity securities in a timely manner, could also negatively impact our and our insurance subsidiaries’ cash flows. Regulatory changes such as those discussed herein in this Item 1A may impose higher capital or reserve requirements on our insurance subsidiaries and/or implement other requirements which could unfavorably affect our liquidity. Without sufficient liquidity, our ability to maintain and grow our operations would be limited. If our internal sources of liquidity prove to be insufficient to cover our holding company operations, we may be unablehave to successfully obtain additionalsell investments earlier than we want to sell them or in less than favorable market conditions, or we may have to seek external sources of capital. Out of an abundance of caution, in May 2021, we entered into a Credit Facility with Regions Bank. See Part IV, Item 15, Note 8, Commitments and Contingencies in the notes to our consolidated financial statements, herein, for a description of the Credit Facility. To date, we have not utilized the Credit Facility, but if internal sources of capital are not sufficient to meet our operating needs, we may need to utilize the Credit Facility or increase the borrowing availability under the Credit Facility. We may also need to raise capital through issuing our stock. Borrowing money, increasing our borrowing availability under the Credit Facility or obtaining financing and capital on favorable terms, or at all, which may adversely affect us.

Obtaining financing for even a small amount of capital could be challenging or expensive in unfavorable market conditions and during periods of economic uncertainty. The markets may exert downward pressure on availability of liquidity and credit capacity for certain issuers. The availability of financing will depend on a variety of factors such as market conditions, the general availability of credit, the overall availability of credit to the financial services industry, and the possibility that customers or lenders could develop a negative perception of our financial prospects. Similarly, our access to funds may be impaired if regulatory authorities take negative actions against us. Raising capital in unfavorable market conditions could increase our interest expense or negatively impact our shareholders through increased dilution of their common stock in the Company.

Our insurance subsidiaries are subject to minimum capital and surplus requirements, and any failure to meet these requirements could subject us to regulatory action.

Our insurance subsidiaries are subject to minimum capital and surplus requirements in both the U.S. and internationally, as described below. If we fail to meet these standards and requirements, our various regulators may require specified actions to be taken, which could have a material and adverse impact on the Company’s competitiveness, operational flexibility, financial condition, and results of operations.

CICA Ltd. is subject to extensive supervision and regulation by the BMA and the Ministry of Finance of Bermuda (“MOF”). Failure to comply with regulation by the BMA and the MOF may increase our costs of doing business, restrict the conduct of our business and negatively impact our financial position or results of operations.

CICA Ltd. was registered in Bermuda under the Insurance Act as a Class E insurer in February 2018 and is now subject to the provisions of the Insurance Act and the rules and regulations promulgated thereunder. We have limited experience with regulation by the BMA and the MOF, including compliance with common reporting standard regulations imposed by the Organization for Economic Co-Operation and Development, administered by the MOF, the jurisdiction's competent authority. Failure to comply with laws and regulations in Bermuda could subject us to monetary penalties imposed by the BMA and the MOF, increased regulatory supervision, unanticipated costs associated with remedying such failure or other claims, harm to our reputation and interruption of our operations, which may have a material adverse impact on our financial position or results of operations.

Additionally, as discussed in Item 1. Business – International Regulation – Bermuda, due to the Prudential Review, the BMA is requiring Citizens and CICA Ltd. to enter into a “Keepwell Agreement”, which would encumber certain assetsownership of the Company. The Keepwell Agreement will include a specific target solvency level at which the Company would be required to make a capital injection into CICA Ltd. Both the Keepwell Agreement and any capital injection could negatively impact the Company’s capital resources and liquidity.

WeCitizens and our domestic insurance subsidiaries are subject to extensive governmental regulation in Puerto Rico and in the U.S. The rules and regulations to which iswe are subject tomay change and mayimpose greater restrictions on our business, which could increase our costs of doing business, restrict the conduct of our business, increase capital requirements for our insurance subsidiaries and negatively impact our results of operations, liquidity and financial condition.

WeCICA International is registered in Puerto Rico and is subject to regulation by the Puerto Rico Office of the Insurance Commissioner ("OIC"). As a Puerto Rico International Insurer, CICA International is governed by Chapter 61 of the Puerto Rico Insurance Code. Additionally, CICA International must comply with other laws and regulations of Puerto Rico, most of which apply to our domestic insurance subsidiaries as well, including U.S. federal laws such as the Bank Secrecy Act.

In the U.S., we are primarily subject to extensive regulation and supervision in U.S. jurisdictions where we do business, including state insurance regulations and U.S. federal securities, tax, financial services, privacy, anti-money laundering, bank secrecy, anti-corruption and foreign asset control laws.at the state-level. Insurance company regulation is generally designed to protect the interests of policyholders, with substantially lesserless protections to shareholders of the regulated insurance companies or their holding companies. To that end, all the U.S. states in which we do business have insurance regulatory agencies with broad legal powers with respect to licensing companies to transact business;business, mandating capital and surplus requirements, regulating claims practices, approving service agreements between a holding company and its operating subsidiary, restricting companies' ability to enter and exit markets, approving

December 31, 20202023 | 10-K 2319

Table of Contents

CITIZENS, INC.
mandating capitalproduct forms and surplus requirements; regulating trade and claims practices; approving policy forms; restricting companies' ability to enter and exit markets;a lesser extent, rates, and restricting or prohibiting the payment of dividends by our subsidiaries to us.

The capacity for an insurance company's growth in premiums is partially a function of its required statutory surplus. Maintaining appropriate levels of statutory surplus, as measured by statutory accounting practices prescribed or permitted by a company's state of domicile, is considered important by all U.S. state insurance regulatory authorities. Failure to maintain required levels of statutory surplus could result in increased regulatory scrutinyOIC and enforcement action by regulatory authorities.

Mostmost U.S. insurance regulatory authorities have broad discretion to grant, renew, suspend and revoke licenses and approvals, and could preclude or temporarily suspend us from carrying on some or all of our activities, including acquisitions of other insurance companies, require us to add capital to our insurance company subsidiaries, or fine us. If we are unable to maintain all required licenses and approvals, or if our insurance business is determined not to comply fully with the wide variety of applicable laws and regulations and their interpretations, including the USA Patriot Act, our revenues, results of operations and financial condition and our reputation could be materially adversely affected.


FINANCIAL REGULATION AND RISKSNon-compliance with laws or regulations related to customer and consumer privacy and information security, including a failure to ensure that our business associates with access to sensitive customer and consumer information maintain its confidentiality, could materially adversely affect our reputation and business operations.

Our financial conditionThe collection, maintenance, use, disclosure and disposal of personally identifiable information by our insurance subsidiaries are highly regulated. Applicable laws and rules are subject to change by legislation or administrative or judicial interpretation. Various state laws address the use and disclosure of personally identifiable information to the extent they are more restrictive than those contained in the privacy and security provisions in the federal Gramm-Leach-Bliley Act. Noncompliance with any privacy laws, whether by us or by one of our business associates, could have a material adverse effect on our business, reputation and results of operations may be affected if the liabilities actually incurred differ, or ifand could result in material fines and penalties, various forms of damages, consent orders regarding our estimates of those liabilities change, from the amounts we have reserved for in connection with missed tax reporting or noncompliance of some ofprivacy and security practices, adverse actions against our products with the Internal Revenue Code.licenses to do business, and injunctive relief.

We have previously reported that a portion of the life insurance policies issued by our subsidiary insurance companies failed to qualify for the favorable U.S. federal income tax treatment afforded by Sections 7702/72(s) of the Internal Revenue Code ("IRC") of 1986. We have determined the structure of our policies sold to non-U.S. persons, which were novated to CICA Ltd. effective July 1, 2018, may have inadvertently generated U.S. source income over time, which caused tax withholding and information reporting requirements for the Company under Chapters 3 and 4 of the IRC.

Accruals for loss contingencies are recorded when it is probable that a liability has been incurred and the amount can be reasonably estimated. The process of determining our best estimate and the estimated range for probable liabilities and expenses related to these tax issues was a complex undertaking including insight from external consultants and involved management’s judgment based upon a variety of factors known at the time. The amount of our liabilities and expenses depends on a number of uncertainties, including the number of prior tax years for which we may be liable to the IRS and the methodology applicable to the calculation of the tax liabilities for policies. Given the range of potential outcomes and the significant variables assumed in establishing our estimates, actual amounts incurred may exceed our reserve and could exceed the high end of our estimated range of liabilities and expenses. To the extent the amount reserved by the Company is insufficient to meet the actual amount of our liabilities and expenses, or if our estimates of those liabilities and expenses change in the future, our financial condition and results of operations may be materially adversely affected. See Note 7. Commitment and Contingencies in the notes to our consolidated financial statements for further discussion of such tax issues.FINANCIAL RISKS

Changes in accounting standards may adversely affect our reported results of operations and financial condition.

Our consolidated financial statements are subject to the application of GAAP in the U.S. and Bermuda, which areis periodically revised and/or expanded. Accordingly, we are required to adopt new or revised accounting standards issued by recognized authoritative bodies, including the FASB, the BMAFinancial Accounting Standards Board ("FASB") and the NAIC. Future accounting standards we adopt,National Association of Insurance Commissioners ("NAIC"). Updates or revisions, including the FASB’s Accounting Standard Update related to long-duration insurance contracts, will change current accounting and disclosure requirements applicable to our consolidated financial statements. Such changes mayunderlying assumptions, projections, estimates or judgments/interpretations by management, could have a material adverse effect on our reportedbusiness, financial condition and results of operations or financial condition.operations. In addition, the required adoption of new accounting standards may result in significant incremental costs associated with initial implementation and ongoing compliance. See Note 1. Summary of Significant Accounting Policies in the notes to our consolidated financial statements contained herein for additional information regarding accounting updates.


December 31, 2020 | 10-K 24

Table of Contents

CITIZENS, INC.
Unexpected losses in future reporting periods may require us to record a valuation allowance against our deferred tax assets.

Under U.S. GAAP, we are required to evaluate our deferred tax assets ("DTA") quarterly for recoverability based on available evidence. This process involves management's judgment about assumptions, which are subject to change from period to period due to tax rate changes or variances between our projected operating performance and our actual results. Ultimately, future adjustments to the DTA valuation allowance, if any, will be determined based upon changes in the expected realization of the net deferred tax assets. The realization of the deferred tax assets depends on the existence of sufficient taxable income in either the carry back or carry forward periods under applicable tax law. Due to significant estimates utilized in establishing the valuation allowance and the potential for changes in facts and circumstances, it is reasonably possible that we may be required to record a valuation allowance in future reporting periods. Such an adjustment could have a material adverse effect on our results of operation and financial condition and capital position.condition.

APPROXIMATELY 25%A ratings downgrade or other negative action by a rating agency could materially affect our business, financial condition, and results of operations.

A.M.Best reviews CICA Domestic and publishes its financial strength rating as an indicator of our ability to fulfill our contractual obligations. This rating is important to maintaining public confidence in our insurance products. A downgrade or other negative action by A.M. Best with respect to the financial strength rating of CICA Domestic

December 31, 2023 | 10-K 20

Table of Contents
CITIZENS, INC.
could negatively affect us by limiting or restricting the ability of CICA Domestic to attract independent insurance agencies to distribute our products or reduce the attractiveness of our products to consumers.

ECONOMIC ENVIRONMENT RISKS

INVESTMENT INCOME IS A MATERIAL PORTION OF OUR TOTAL REVENUES FOR THE YEAR ENDED DECEMBER 31, 2020 CONSISTED OF INVESTMENT INCOME. THE INVESTMENT RETURN, OR YIELD, ON INVESTED ASSETS IS AN IMPORTANT ELEMENT OF OUR EARNINGS SINCE INSURANCE PRODUCTS ARE PRICED WITH THE ASSUMPTION THAT PREMIUMS RECEIVED CAN BE INVESTED FOR A PERIOD OF TIME BEFORE BENEFITS ARE PAID.REVENUES. CHANGING FINANCIAL CONDITIONS SUCH AS MARKET VOLATILITY, CHANGES IN THE GLOBAL OR U.S. INVESTMENT ENVIRONMENT, OR MARKET DISRUPTIONS THAT AFFECT INTEREST RATES, AND INVESTMENT OPPORTUNITIES, AS WELL AS DECLINES IN THE VALUE OF OUR INVESTMENT PORTFOLIO,OR INFLATION MAY ADVERSELY AFFECT OUR REVENUES, OUR RESULTS OF OPERATION AND OUR FINANCIAL CONDITION.

Sustained periods of low interest ratesGlobal or regional changes in the long-term investment market mayfinancial markets or economic conditions could adversely affect our reportedbusiness in many ways, including the following:

Inflation, a potential recession, as well as declines in consumer confidence or increase in unemployment rates, could lead to a conservation of cash and decline in the volume of new sales and renewal premiums, or increased surrenders and lapses, and therefore to a decline in our premium revenue or increase in benefit expenses paid out.

Market volatility, specifically declining equity markets, negatively impact the fair market value of our equity securities, leading to investment-related losses that negatively affect our GAAP operating revenue and profitability.

We are subject to credit risk in our investment portfolio. Defaults by third parties in the payment or performance of their obligations under these securities could reduce our investment income or result in the recognition of realized losses. Additionally, downgrades in the bonds in our portfolio may result in the recognition of credit related allowances and cause us to reduce the carrying value of our investment portfolio. This could negatively affect our stockholders' equity.

Low or declining interest rates could negatively affect us for many reasons, including:
Our fixed maturity investment portfolio is primarily invested in callable securities. As interest rates have declined and remained ultra-low over the past decade, many of these securities were called and we have had to reinvest in lower interest rate bonds, leading to reduced net investment income and the discount rates used in reserving for our insurance products, which may adversely affect our results of operations or financial condition.low yields.

Some of our products, principally endowment products and traditional whole life insurance with annuity riders, expose us to the risk that decreases in interest rates will reduce our "spread", or the difference between the amounts we are required to pay under our contracts to policyholders and the rate of return we are able to earn on our investments intended to support obligations under the contracts.
The low interest rate environment continues to limit increases in profit margins for insurers, including us. We have been impacted by the historically low interest rate environment over the past several years as our fixed maturity investment portfolio, primarily invested in callable securities, has generally been reinvested at lower yields, leading to lower net investment income than assumed in the pricing and reserving for our insurance products. An interest or discount rate is used in calculating reserves for our insurance products. We set our reserve discount rate assumptions based on our current and expected future investment yield for assets supporting the reserves, considering current and expected future market conditions. Spread compression and related effects to profitability caused by lower interest rates affect the valuation of in-force business more significantly than the valuation of new business, as new business pricing assumptions reflect the current and anticipated future interest rate environment. Estimates of fair value are inherently uncertain and represent management’s reasonable expectations regarding future developments. If the discount rate assumed in our reserve calculations is higher than our future investment returns (due to lower interest rates), our invested assets will not earn enough investment income to support our future benefit payments. In that case, we may be required to amortize any remaining DAC, record additional liabilities and/or increase our capital contributions to our insurance subsidiaries in the period this occurs, which could have a material adverse effect on our results of operations or financial condition.

Changes in market interest rates may significantly affect our profitability.

We are exposed to significant capital market risk related to changes in interest rates. Our investment performance, including yields and realization of gains and losses, may vary depending on economic and market conditions. Substantial and sustained changes, up or down, in market interest rate levels can materially affect the profitability of our products.

If interest rates decrease or remain at low levels, we may be forced to reinvest proceeds from investments that have matured, prepaid, been sold, or called at lower yields, reducing our investment margin. We have experienced significant call activity on our fixed maturity portfolio over the years due to the low interest rate environment. Our fixed maturity bond portfolio is exposed to interest rate risk as approximately 50% of the portfolio is callable as of December 31, 2020, with 5% that could be called within the next year. If subject to increased call activity, the Company would have to reinvest the resulting investment portfolio cash proceeds from calls as well as from maturities in lower yielding instruments, further reducing our investment income. Some of our products, principally traditional whole life insurance with annuity riders, expose us to the risk that changes in interest rates will reduce our

December 31, 2020 | 10-K 25

Table of Contentsoccurs.

CITIZENS, INC.
"spread," or the difference between the amounts we are required to pay under our contracts to policyholders and the rate of return we are able to earn on our investments intended to support obligations under the contracts. As a key component of profitability, a narrowing of our “spread” may have a material adverse effect on our results of operations or financial condition. Lowering our interest crediting rates can help offset decreases in investment margins on some of our products. However, our ability to lower these rates could be limited by competition or contractually guaranteed minimum rates and may not match the timing or magnitude of changes in asset yields.

An increase inRising interest rates will decreasemay negatively affect us as follows:
Rising interest rates typically reduce the netmarket values of fixed income assets, as the interest payments on such assets become less competitive relative to newer high rate fixed income instruments. This leads to material unrealized gain position oflosses and negatively affects our investment portfolio andstockholders' equity.
Policies may subject usbecome less attractive to disintermediation risk. Disintermediation risk is the risk thatour policyholders in a change from a lowrising interest rate period to a significantly higher and increasing interest rate period, policyholdersenvironment. They may surrender their policies or make early withdrawals to increase their returns, requiring us to liquidate investments inand realize an unrealized loss position (i.e. the market value less the carrying value of the investments).actual loss.

Our investment portfolio is subject to various risks that may result in realized investment losses. In particular, decreases in the fair value of fixed maturities may significantly reduce the valueSome of our investments, and as a result, our financial condition may suffer.

We are subject to credit risk in our investment portfolio. Defaults by third parties in the payment or performance of their obligations under these securities could reduce our investment income and realized investment gains or result in the recognition of investment losses. The value of our investments may be materially adversely affected by increases in interest rates, downgrades in the bonds included in our portfolio and by other factors that may result in the recognition of credit related allowances. Each of these events may cause us to reduce the carrying value of our investment portfolio.

In particular, at December 31, 2020, fixed maturities represented $1.5 billion or 91.7% of our total investments of $1.6 billion. The fair value of fixed maturities and the related investment income fluctuates depending on general economic and market conditions. The fair value of these investments generally increases or decreases in an inverse relationship with fluctuations in interest rates, while net investment income realized by us will generally increase or decrease in line with changes in market interest rates. In addition, actual net investment income and/or cash flows from investments that carry prepayment risk, such as mortgage-backed and other asset-backed securities, may differ from those anticipated atcarry prepayment risk. As interest rates increase, the timelikelihood of investmentprepayment is lower, as a result ofthe issuer will want to make payments based on the lower interest rate fluctuations. An investment has prepayment risk when there is a risk that the timing of cash flows resulting fromrates. If the repayment of principal might occur earlieroccurs later than anticipated because of decliningwe expected, our cash flow could be negatively impacted. As interest rates or later than anticipated because of risingdecrease, issuers are more likely to pre-pay, which could cause us to have to re-invest the pre-paid cash at lower interest rates. The impact of value fluctuations affectsrates, reducing our consolidated financial statements, as all of our fixed maturities are classified as available-for-sale, with changes in fair value reflected in our stockholders' equity (accumulated other comprehensive income or loss). No similar adjustment is made for liabilities to reflect a change in interest rates. Therefore, interest rate fluctuationsyields and economic conditions could adversely affect our stockholders' equity, total comprehensive income and/or cash flows. Although at December 31, 2020, 98.5% of our fixed maturities werenet investment grade with 62.7% rated A or above, all of our fixed maturities are subject to credit risk. If any of the issuers of our fixed maturities suffer financial setbacks, the ratings on the fixed maturities could be downgraded (with a concurrent decrease in fair value) and, in a worst-case scenario, the issuer could default on its financial obligations. If the issuer defaults, we could have realized losses associated with the impairment of the securities.income.

The determination of valuation and impairments of our investments include estimations and assumptions that are subjective and prone to differing interpretations and could materially impact our results of operations or financial condition.

The Company makes assumptions regarding the fair value and expected performanceDecember 31, 2023 | 10-K 21

Table of its fixed maturity securities and other investments. Valuations may include inputs and assumptions that are less observable or require greater estimation, particularly during periods of market disruption, resulting in values which may be less than the value at which the investments may ultimately be sold. Further, rapidly changing and/or unprecedented credit and equity market conditions could materially impact the valuation of investments as reported in our consolidated financial statements, and the period to period changes in value could vary significantly. Decreases in value may have a material adverse effect on our results of operations or financial condition.Contents
CITIZENS, INC.

The decision of whether to record a credit loss impairment is determined by our assessment of the financial condition and prospects of a particular issuer, projections of future cash flows and recoverability as well as our ability and intent to hold the securities to recovery or maturity. We evaluate our investment portfolio for impairments. There can

December 31, 2020 | 10-K 26

Table of Contents

CITIZENS, INC.
be no assurance that we have accurately assessed the level of impairments taken. AdditionalHistorical trends may not be indicative of future impairments and additional impairments may need to be taken in the future, and historical trends may not be indicative of future impairments.future. Any event reducing the value of our securities on an other than on a temporary basis may have a material adverse effect on our business, results of operations, or financial condition.

FROM TIME TO TIME, WE HAVE EXPANDED OUR BUSINESS BY PURCHASING OTHER INSURANCE COMPANIES OR BLOCKS OF BUSINESS. SUCH ACQUISITIONS SUBJECT US TO POTENTIALCYBERSECURITY AND TECHNOLOGY RISKS THAT COULD MATERIALLY NEGATIVELY AFFECT OUR RESULTS OF OPERATIONS OR FINANCIAL CONDITION.

We may be required to recognize an impairment on the value of our goodwill, which would increase our expenses and materially adversely affect our results of operations and financial condition.

Goodwill represents the excess of the amount paid by us to acquire various life insurance companies over the fair value of their net assets at the date of the acquisition. Under U.S. GAAP, we test the carrying value of goodwill for impairment at least annually at the "reporting unit" level, which is either an operating segment or a business that is one level below the operating segment. Goodwill is impaired if its carrying value exceeds its implied fair value. This may occur for various reasons, including changes in actual or expected earnings or cash flows of a reporting unit, changes in interest rates, generation of earnings by a reporting unit at a lower rate than similar businesses, declines in market prices for publicly traded businesses similar to our reporting units or increases in the carrying value of the segment caused by recognition of uncertain tax benefits. If any portion of our goodwill becomes impaired, we would be required to recognize the amount of the impairment as a current-period expense, which could have a material adverse effect on our results of operations and financial condition. Goodwill in our consolidated financial statements related to our Life Insurance segment was $12.6 million as of December 31, 2020.

Management’s determination of the fair value of each reporting unit incorporates multiple inputs including qualitative and quantitative factors such as discounted cash flow calculations based on assumptions that market participants would make in valuing the reporting unit. Other assumptions can include levels of economic capital, future business growth, and earnings projections and trends.

We may be required to accelerate the costs of insurance acquired, which would increase our expenses and adversely affect our results of operations and financial condition.

When we acquire a block of insurance policies, we assign a portion of the purchase price to the right to receive future net cash flows from existing insurance and investment contracts and policies. This intangible asset, called the cost of insurance acquired, or COIA, represents the actuarially estimated present value of future cash flows from the acquired policies. At December 31, 2020, we had $11.5 million of COIA.

We amortize the value of this intangible asset in a manner similar to the amortization of DAC; it is subject to acceleration and generally depends upon anticipated profits from investments, surrender and other policy charges, mortality, morbidity, persistency and maintenance expense margins. If actual experience was not as expected when the policies were acquired, we might be required to accelerate the amortization of expenses we deferred in connection with the acquisition of the policy. We regularly review the quality of our COIA to determine if it is recoverable from future income. If these costs are not recoverable, the amount that is not recoverable is charged to expenses in the financial period in which we make this determination.

Unfavorable experience with regards to expected expenses, investment returns, surrender and other policy charges, mortality, morbidity, lapses or persistency may cause us to increase the amortization of COIA, or to record a current period expense to increase benefit reserves, any of which could have a material adverse effect on our results of operations and financial condition.

THE COMPANY RELIES ON OUR INFORMATION TECHNOLOGY SYSTEMS, AND THE DATA MAINTAINED WITHIN THOSE SYSTEMS, TO MANAGE MANY ASPECTS OF OUR BUSINESS. CYBERSECURITY RISKS, THE FAILURE OF OUR SYSTEMS TO OPERATE PROPERLY AND/OR THE FAILURE TO MAINTAIN THE CONFIDENTIALITY, INTEGRITY, AND AVAILABILITY OF POLICYHOLDER AND CLAIMS DATA, INCLUDING PERSONAL IDENTIFYING INFORMATION, COULD RESULT IN A MATERIALLY ADVERSE EFFECT ON OUR BUSINESS, REPUTATION, FINANCIAL CONDITION AND RESULTS OF OPERATIONS.


December 31, 2020 | 10-K 27

Table of Contents

CITIZENS, INC.
Our failure to maintain effective information systems could adversely affect our business.

We must maintain and enhance our existing information systems and develop and integrate new information systems to keep pace with continuing changes in information processing technology, evolving industry and regulatory standards and changing customer preferences in a cost-effective manner. If we do not maintain adequate systems, we could experience adverse consequences, including inadequate information on which to base pricing, underwriting and reserve decisions, regulatory problems, failure to meet prompt payment obligations, increases in administrative expenses and loss of customers. Our failure to maintain effective and efficient information systems, or our failure to consolidate our existing systems could have a material adverse effect on our results of operations and financial condition.

Some of our information technology systems and software are mainframe-based, legacy-type systems that require an ongoing commitment of resources to maintain current standards. Our systems utilize proprietary code requiring highly skilled personnel. Due to the unique nature of our proprietary operating environment, we could have difficulty finding personnel with the skills required to provide ongoing system maintenance and development as we seek to keep pace with changes in our products and business models, information processing technology, evolving industry and regulatory standards and policyholder needs.

We are continuously evaluating and enhancing systems and creating new systems and processes as our business depends on our ability to maintain and improve our technology. Due to the complexity and interconnectedness of our systems and processes, these changes, as well as changes designed to update and enhance our protective measures to address new threats, increase the risk of a system or process failure or the creation of a gap in our security measures. Any such failure or gap could adversely affect our business operations and results of operations.

A cyber attack or other security breach could disrupt our operations, result in the unauthorized disclosure or loss of confidential data, damage our reputation or relationships, and expose us to significant financial and legal liability, which may adversely affect our business, results of operations, or financial condition.

We store confidential information about our business and our policyholders, independent marketing firms, and independent agents, consultants and others on our information technology systems, including proprietary and personally identifiable information. As part of our normal business operations, we use this information and engage third-party providers, including outsourcing, cloud computing, and other business partners, that store, access, process, and transmit such information on our behalf. We devote significant resources and employ security measures to help protect our information technology systems and confidential information, and we have programs in place to detect, contain, and respond to information security incidents. However, because the techniques used to obtain unauthorized access, disable or degrade service, or sabotage systems change frequently and may be difficult to detect for long periods of time, we and our third-party providers may be unable to anticipate these techniques or implement adequate preventative measures. In addition, hardware, software, or applications we develop or procure from third parties or through open source solutions may contain defects in design or manufacture or other problems that could unexpectedly compromise our information security. Unauthorized parties, whether within or outside our company, may disrupt or gain access to our systems, or those of third parties with

December 31, 2023 | 10-K 22

Table of Contents
CITIZENS, INC.
whom we do business, through human error, misfeasance, fraud, trickery, or other forms of deceit, including break-ins, use of stolen credentials, social engineering, phishing, or other cyber attacks, computer viruses, malicious codes, and similar means of unauthorized and destructive tampering.

We and our third-party providers experience information security incidents from time to time. There is no assurance that our security systems and measures will be able to prevent, mitigate, or remediate future incidents. A successful penetration or circumvention of the security of our information technology systems, or those of third parties with whom we do business, could cause serious negative consequences for us, including significant disruption of our operations, unauthorized disclosure or loss of confidential information, harm to our brand or reputation, loss of customers and revenues, violations of privacy and other laws, and exposure to litigation, monetary damages, regulatory enforcement proceedings, fines, and potentially criminal proceedings and penalties. If we are unaware of the incident for some time after it occurs, our exposure could increase. In addition, the costs to address or remediate systems disruptions or security threats or vulnerabilities, whether before or after an incident, could be significant. As we continue to build our digital capabilities and focus on enhancing the customer experience, the amount of information that we retain and share with third parties is likely to grow, increasing the cost to prevent data security breaches and the cost and potential consequences of such breaches. An information technology systems

December 31, 2020 | 10-K 28

Table of Contents

CITIZENS, INC.
failure could also interfere with our ability to comply with financial reporting and other regulatory requirements, exposing us to potential disciplinary action by regulators.

Although we have insurance against some cyber risks and attacks, we may be subject to litigation and financial losses that exceed our policy limits, are subject to deductibles or are not covered under any of our current insurance policies.

The failure of our business recovery and incident management processes to resume our business operations in the event of a catastrophe, an epidemic, a cyber attack, or other event could adversely affect our profitability, results of operations, or financial condition.

In the event of a disaster such as a catastrophe, an epidemic, a cyber attack, cyber security breach or other information technology systems failure, a terrorist attack, or war, unanticipated problems with our disaster recovery systems could have a material adverse impact on our ability to conduct business and on our results of operations and financial condition, particularly if those problems affect our information technology systems and destroy valuable data or result in a significant failure of our internal control environment. In addition, in the event that a significant number of our employees were unavailable in the event of a disaster, our ability to effectively conduct business could be severely compromised.

The failure of our information technology and/or disaster recovery systems for any reason could cause significant interruptions or malfunctions in our or our customers’ operations and result in the loss, theft, or failure to maintain the security, confidentiality or privacy of sensitive data, including personal information relating to our customers. Such a failure could harm our reputation, subject us to regulatory sanctions, legal claims, and increased expenses, and lead to a loss of customers and revenues.

RISKS RELATED TO HOLDING OUR HOLDING SECURITIES

IfThe number and location of our foreignshareholders may make it difficult to obtain approval of certain corporate actions.

Because we allow our policyholders reduced or ceased participation into use their policy dividends to purchase our CISIP or if a foreign securities regulatory authority were to deem the CISIP's operation contrary to such country's securities laws, the volume of Class A common stock purchased on the open market through the CISIP,our SIP, we have over 84,000 shareholders and approximately 40% of our shareholders hold less than 100 shares each. Many of these shareholders are located in Latin America and the pricePacific Rim, where most of our policies are sold, and English may not be their native language. We believe that because of this, we typically have low voter turn-out at our annual meetings and therefore any proposal, such as one related to a merger or an acquisition of our Company, or an amendment to our articles of incorporation, that may require the affirmative vote of a majority of the outstanding shares of our Class A common stock, could fall.may be difficult to approve.

Our Class A common stock is not registered in any foreign country.

As mentioned above, a significant portion of our Class A common stock has been purchased under the CISIPSIP by foreign holders of life insurance policies (or related brokers).policies. The CISIPClass A common stock sold under the SIP is registered with the SEC

December 31, 2023 | 10-K 23

Table of Contents
CITIZENS, INC.
pursuant to a Form S-3 registration statement under the Securities Act of 1933 but is not registered under the laws of any foreign jurisdiction. If a foreign securities regulatory authority were to determine the offer and sale of our Class A common stock under the CISIPSIP was not allowed under applicable laws and regulations of its jurisdiction, such authority may issue or assert a fine, penalty or cease and desist order against our offer and sale of Class A common stock in that foreign jurisdiction. There is a risk our Class A common stock price could be negatively impacted by a decrease in participation in the CISIP. If fewer policyholders are eligible to or elect to participate in the CISIP, the trading volume of our Class A common stock may decline from its present levels, the demand for our Class A common stock could be negatively impacted and the price of our Class A common stock could fall.SIP.

Our Amended and Restated Articles of Incorporation and Amended and Restated Bylaws, as well as applicableApplicable insurance laws in the jurisdictions where our insurance subsidiaries are domiciled may discourage takeovers and business combinations that our shareholders might consider to be in their best interests.

Our Amended and Restated Articles of Incorporation and Amended and Restated Bylaws, as well as insuranceInsurance laws in the jurisdictions in which our insurance subsidiaries are domiciled may delay, deter, render more difficultrequire regulatory actions for certain transactions, such as a merger or prevent a takeover attempt or a change in controlacquisition of our Company, that our shareholders might consider in their best interests. To the extent the interests of our policyholders and stockholders conflict, the insurance regulators consider the best interests of policyholders over the best interests of our shareholders. As a result, our shareholders may be prevented from receiving the benefit from any premium to the market price of our Class A common stock that may be offered by a bidder in a takeover context or the Company may not be able to reissue the Class B common stock in order to provide capital to the Company.


December 31, 2020 | 10-K 29

Table of Contents

CITIZENS, INC.
The following provisions in our Amended and Restated Articles of Incorporation and Amended and Restated Bylaws make it difficult for our Class A shareholders to replace or remove our directors and have other anti-takeover effects thatsuch regulatory approval requirement may delay, deter, render more difficult or prevent a takeover attempt:

holders of shares of our Class B common stock elect a simple majority of our Board, and
our Board may issue oneattempt or more series of preferred stock without the approval of our shareholders.

Insurance laws generally require prior approval of a change in control of an insurance company. Generally, such laws provide that control over an insurer is presumed to exist if any person, directly or indirectly, owns, controls, holds with the power to vote, or holds proxies representing 10% or more of the voting securities of the insurer. In considering an application to acquire control of an insurer, an insurance commissioner generally will consider such factors as the experience, competence and financial strength of the proposed acquirer, the integrity of the proposed acquirer's board of directors and executive officers, the proposed acquirer's plans for the management and operation of the insurer, and any anti-competitive results that may arise from the acquisition. These insurance requirements may delay, deter or prevent our ability to complete an acquisition or sell the Class B common stock in order to raise capital.

GENERAL RISK FACTORS

Litigation and regulatory actions and investigations are common in our businesses and may result in financial losses and/or harm to our reputation.

From time to time we are, and have been, subject to a variety of legal and regulatory actions and investigations relating to our business operations. We are, and in the future may be, parties in various litigation matters. An adverse outcome in one or more of these actions, investigations or litigation matters may, depending on the nature, scope and amount of the ruling, materially and adversely affect our results of operations or financial condition, encourage other litigation, and limit our ability to write new business, particularly if the adverse outcomes negatively impact our reputation.

In the absence of countervailing considerations, we would expect to defend any such actions, investigations or litigation matters vigorously. However, in doing so, we could incur significant defense costs, including attorneys' fees, other direct litigation costs and the expenditure of substantial amounts of management time that otherwise would be devoted to our business. Further, if we suffer an adverse judgment as a result of any claim, it could have a material adverse effect on our business, results of operations and financial condition.

Reinsurance may not be available or affordable, or reinsurers may be unwilling or unable to meet their obligations under our reinsurance contracts, which may adversely affect our results of operations or financial condition.

As part of our overall risk management and capital management strategies, we purchase reinsurance for certain risks underwritten by our various insurance subsidiaries. Market conditions beyond our control determine the availability and cost of reinsurance. Any decrease in the amount of reinsurance will increase our risk of loss and may impact the level of capital requirements for our insurance subsidiaries, and any increase in the cost of reinsurance will, absent a decrease in the amount of reinsurance, reduce our results of operations. Accordingly, we may be forced to incur additional expenses for reinsurance or may be unable to obtain sufficient reinsurance on acceptable terms, which may adversely affect our ability to write future business, result in the assumption of more risk with respect to the policies we issue, and increase our capital requirements. The collectability of our reinsurance recoverable is primarily a function of the solvency of the individual reinsurers. We cannot provide assurance that our reinsurers will pay the reinsurance recoverable owed to us or that they will pay these recoverables on a timely basis. The insolvency of a reinsurer or the inability or unwillingness of a reinsurer to comply with the terms of a reinsurance contract may have an adverse effect on our results of operations or financial condition.


December 31, 2020 | 10-K 30

Table of Contents

CITIZENS, INC.
Events that damage our reputation may adversely affect our business, results of operations, or financial condition.

There are many events which may harm our reputation, including, but not limited to, those discussed in this Item 1A regarding regulatory investigations, legal proceedings, cyber or other information security incidents and disputes with our independent agents and consultants.

In addition, as an insurance company, we are paid to accept certain risks. Those who conduct our business, including executive officers and members of management, and to some extent, independent agents and consultants, do so in part by making decisions that involve exposing us to risk. These include decisions such as maintaining effective underwriting and pricing discipline, maintaining effective claim management and customer service performance, managing our investment portfolio, delivering effective technology solutions, complying with established sales practices, executing our capital management strategy, exiting a line of business and/or pursuing strategic growth initiatives, and other decisions. Although we have a risk management framework and employ controls and procedures designed to monitor business decisions and prevent us from taking excessive risks or unintentionally failing to comply with internal policies and practices such that errors occur, there can be no assurance that these controls and procedures will be effective. If our employees and independent agents and consultants take excessive risks and/or fail to comply with internal policies and practices, the impact of those events may damage our market position and reputation.

Depending on the severity of the damage to our reputation, we may be unable to effectively compete for new products or retain our existing business, which could adversely affect our results of operations or financial condition. Damage to our reputation may also hinder our ability to raise new capital and/or increase our cost of capital.

control.

Item 1B.    UNRESOLVED STAFF COMMENTS

None.

Item 1C.CYBERSECURITY

Like other firms in the financial services sector, insurers like us are particularly vulnerable to cybercrime due to our large amounts of customer data. Insurance-related data is particularly interesting to cybercriminals because of its inherent confidentiality. Often linked to policyholders, sensitive data helps insurers customize their policies, products, and prices for each client. The scope of personally identifiable information and sensitive data processed by insurers puts the industry at increased risk of cybercrime. Cyber attacks can lead to the loss of confidential data, business, and reputation. Additionally, business disruption through cyber incidents is also a major problem for insurance companies, which need to react quickly to fulfill their contracts and maintain the trust of their clients. Because of the risks posed to our business and customers, we have developed robust processes for assessing, identifying and managing our cybersecurity threats.

We recognize the importance of assessing, identifying, and managing material risks associated with cybersecurity threats. Cybersecurity risks related to our business, technical operations, privacy and compliance issues are identified and addressed through a multi-faceted approach including third party assessments, IT security, and external audits. Cybersecurity risks are integrated into our overall enterprise risk management process. To defend, detect and respond to cybersecurity incidents, we, among other things: perform penetration testing using external third-party tools and techniques to test security controls and conduct employee training.

We have implemented incident response and breach management processes which have four overarching and interconnected stages: 1) preparation for a cybersecurity incident, 2) detection and analysis of a security incident, 3) containment, eradication and recovery, and 4) post-incident analysis. Such cybersecurity incident responses are overseen by leaders from our Information Security, IT, Finance, Compliance and Legal teams.

Security events and data incidents are evaluated, ranked by severity and prioritized for response and remediation. Incidents are evaluated to determine materiality as well as operational and business impact, and reviewed for privacy impact. We also conduct tabletop exercises to simulate responses to cybersecurity incidents.

Our risk management program also assesses third party risks, and we perform third-party risk management assessments to identify and mitigate risks from third parties such as vendors, suppliers, and other business partners associated with our use of third-party service providers. Cybersecurity risks are evaluated when determining the selection and oversight of applicable third-party service providers when handling and/or processing our employee, business or customer data. In addition to new vendor onboarding, we perform periodic ongoing security reviews of our critical vendors.


December 31, 2023 | 10-K 24

Table of Contents
CITIZENS, INC.
We describe whether and how risks from identified cybersecurity threats, including as a result of any previous cybersecurity incidents, have materially affected or are reasonably likely to materially affect us, including our business strategy, results of operations, or financial condition, under the heading “Cybersecurity and Technology Risks” included as part of our risk factor disclosures at Item 1A - Risk Factors - of this 10-K.

While we have devoted significant financial and personnel resources to implement and maintain the security measures described above, and in order to meet regulatory requirements and customer expectations, there can be no guarantee that our policies and procedures will be properly followed in every instance or that those policies and procedures will be effective. Although our Risk Factors include further detail about the material cybersecurity risks we face, cybersecurity incidents have not materially affected our business to date. We can provide no assurance that there will not be incidents in the future or that they will not materially affect us, including our business strategy, results of operations, or financial condition.

Cyber Governance.

Cybersecurity is a key element of the Company's enterprise risk management (ERM). Identification and management of the Company's key risks, including cybersecurity, starts with the executive management team, who is responsible for identifying key strategic, insurance, financial, regulatory and operational risks to the Company and managing them on a day-to-day basis. Because of the importance of cybersecurity, the Company has a Chief Information Security Officer ("CISO") who is primarily responsible for managing our cybersecurity risk in conjunction with our Vice President of Information Technology. Our CISO is informed about and monitors prevention, detection, mitigation, and remediation efforts through regular communication and reporting from employees in the information technology team and through the use of technological tools and software and results from third party audits. We have an escalation process in place to inform senior management and the Board of Directors of material issues.

Our CISO has served in that position since 2018 and is an experienced security leader with over 20 years’ experience. In addition to his current role, our CISO has led security and IT audit functions at healthcare technology and population health organizations. His experience includes work in the fields of security, application development, and internal audit at a Fortune 100 company. Our CISO is a Certified Information Security Manager (CISM), Certified Information Systems Auditor (CISA), and a member of the ISACA and ISSA organizations. He received his bachelors’ degree from Middle Tennessee State University and served in the United States Marine Corps. Additionally, Gerald W. Shields, our CEO and a member of the Board, has experience in assessing and managing cybersecurity risk and, in addition to his former roles as Chief Information Officer at several companies, he has a Cyber Security Oversight Certificate from Carnegie Mellon Institute.

Our Audit Committee Charter tasks this committee with oversight of the Company's major enterprise risk exposure, including risks related to cybersecurity, and the steps management takes to monitor and control such exposures. The Audit Committee holds its regular meetings on a quarterly basis and at each of those meetings receives a information security update report from the Company's CISO, which report includes cybersecurity events that may have impacted the Company as well as an overview of the Company's security program and efforts to prevent, detect, mitigate, and remediate issues. The CISO also attends the regularly scheduled Board meetings to give his information security report to all members of the Board.

Item 2.    PROPERTIES

We lease our principal office at the Domain in Austin, Texas to service all business entities and operations. We lease space in Puerto Rico for our office in Bermuda related to CICA Ltd.International and in Louisiana, Arkansas and Mississippi related to our Home Service Insurance operations. We also own properties in Louisiana related to our Home Service Insurance operations and in Buchanan Dam, Texas used for our general business operations.

Item 3.   LEGAL PROCEEDINGS

The following are material pending legal proceedings in which we or any of our subsidiaries is a party or in which any of our or their property is the subject.

Trade Secret Suit filed by the Company against Former Executives, Citizens American Life, LLC and Citizens American Life, Inc. (collectively, “CALI”) and First Trinity.

As previously disclosed, on November 7, 2018, Citizens, CICA Ltd. and CICA filed a lawsuit in the District Court of Travis County, Texas (the “District Court”) against (i) Randall Riley (“Riley”), a former Citizens executive and son of Citizens’ founder Harold E. Riley, (ii) CALI, copycat companies formed by Riley and (iii) Alexis Enrique Delgado, Carlos Nalsen Landa, Enrique Pinzon Ruiz, Johan Emilio Mikuski Silva and Esperanza Peralta de Delgado (collectively, the “Los Raudales Defendants,” and together with Riley and CALI, collectively the “Defendants”), former independent consultants of Citizens, for unfair competition, misappropriation of Citizens’ trade secrets, tortious interference with Citizens’ existing contracts with its independent consultants and, with respect to the Los Raudales Defendants, breach of their independent consultant contracts with Citizens. The lawsuit sought (i) a declaration that Citizens had grounds to terminate the Los Raudales Defendants for cause under their independent consultant contracts with Citizens and that the Los Raudales Defendants are not entitled to future commissions under such contracts, (ii) injunctive relief, (iii) damages and (iv) attorneys’ fees and costs. Among other things, the suit alleges that Riley formed CALI and misappropriated trade secrets during the time he was employed by Citizens, in violation of his contractual and other duties to Citizens, and that the Los Raudales defendants breached their

December 31, 2020 | 10-K 31

Table of Contents

CITIZENS, INC.
independent consultant contracts with Citizens by inducing or attempting to induce other independent consultants to terminate or reduce service to Citizens and disclosing confidential information.

On January 25, 2019, the Defendants filed a motion to dismiss certain claims alleged in the suit, and on April 11, 2019, the District Court denied the Defendants’ motion in its entirety. On May 29, 2019, Citizens, CICA Ltd. and CICA filed a motion for a preliminary injunction to bar the Defendants from continuing to engage in unfair competition and misappropriation of Citizens’ trade secrets and tortious interference with Citizens’ existing contracts with its independent consultants. A hearing for the preliminary injunction was held on August 12, 2019. On August 13, 2019, the District Court denied the application for a temporary injunction, and on August 31, 2020, the Third Court of Appeals in Austin, Texas affirmed the District Court’s decision.

On September 10, 2019, Citizens, CICA Ltd. and CICA filed an amended complaint and added additional defendants to the lawsuit, including (i) Michael P. Buchweitz, Jonathan M. Pollio, Jeffrey J. Wood and Steven A. Rekedal, former Citizens executives and employees and, in the case of Steven A. Rekedal, a former Citizens independent consultant, (ii) First Trinity Financial Corporation, and Trinity American, Inc. (collectively, “First Trinity”) and International Marketing Group S.A., LLC, entities that have founded a business on the exploitation of Citizens’ trade secrets and goodwill, and (iii) Gregg E. Zahn, a First Trinity executive. The amended complaint asserted additional claims for breach of contract, conspiracy and unjust enrichment. The lawsuit is currently in discovery and, depending on the District Court's scheduling in light of the COVID-19 pandemic, is expected to proceed to trial in the second quarter of 2021.

Colorado Litigation filed by the Foundation against the Company and the Board.

On September 2, 2020, the Company and its eight directors, Christopher W. Clause, J.D. Davis, Jr., Gerald W. Shields, Frank A. Keating II, Terry S. Maness, E. Dean Gage, Robert B. Sloan, Jr. and Constance K. Weaver, were named as defendants in a lawsuit (the “Colorado Litigation”) filed by the Foundation, which at the time was the sole holder of the Class B common stock of the Company, in the District Court of Arapahoe County of Colorado (the “Colorado Court”). The Foundation’s complaint requested: (i) a declaration by the Colorado Court that the Action by Written Consent of the Foundation (the “Written Consent”) to add director nominees to the Company’s board of directors ("Board"), which was delivered on August 13, 2020, was valid and enforceable; (ii) a declaration by the Colorado Court that the actions of the Board taken after the receipt of the Written Consent, including expanding the size of the Board and amending the Third Amended and Restated Bylaws of the Company, was void and unenforceable; and (iii) immediate injunctive relief against the Board from taking certain actions outside the ordinary course of business. Additionally, the Foundation’s complaint requested: (i) the Company and the Board to indemnify the Foundation and its director nominees for any expenses incurred related to lawsuit; (ii) the existing Board members to reimburse the Company for any (A) Board fees received on or since August 13, 2020 and (B) reimbursements received for acquiring legal representation relating to the litigation; and (iii) the Colorado Court award the Foundation all fees and expenses incurred in pursuit of the litigation, including attorney fees.

The Board believed the dispute between the parties was essentially whether the Foundation could unilaterally appoint members to the Board without regard to the process mandated in the Corporate Governance Guidelines of the Company, namely that the Board’s Nominating and Corporate Governance Committee (the "Committee") is responsible for identifying, recruiting, interviewing, vetting and recommending potential director candidates and evaluating their qualifications, independence, potential conflicts of interest and other important considerations. The Board believed the Foundation had to first engage the Committee and provide the Committee with a chance to assess the candidates’ qualifications in accordance with the criteria adopted by the Committee.

On September 28, 2020, the Colorado Court entered a mutually agreed Status Quo Stipulation (the “Stipulation”). Pursuant to the Stipulation, the Board and its committees agreed not to direct or, to their knowledge after reasonable investigation, permit anyone on their or the Company’s behalf to take any significant action that is outside the ordinary course of business without the consent of the Foundation (each, a “Material Action”) until the Colorado Court made a determination on the merits or otherwise ruled on the Foundation’s motion for a preliminary injunction, if filed, whichever came first (the “Expiration Date”). Material Actions were outlined in the Stipulation and included, among other things: (i) creating or disbanding any committee of the Board or changing the composition of any such committee; (ii) forming any subsidiary or entering into any partnership or joint venture; (iii) issuing any equity securities of the Company or any of its subsidiaries, other than as required pursuant to the Company’s Stock Investment Plan and pursuant to the vesting, settlement or exercise of equity-linked awards outstanding as of September 2, 2020; (iv) acquiring, encumbering, pledging, disposing of or otherwise transferring any assets,

December 31, 2020 | 10-K 32

Table of Contents

CITIZENS, INC.
properties or rights of the Company or its controlled affiliates with a value in excess of ten percent of total assets in each case or twenty percent of assets in the aggregate (excluding any assets of the Company’s insurance subsidiaries backing reserves); (v) entering into any agreements involving a material change in the business operations of the Company; (vi) granting, providing or accelerating compensation payments or arrangements to any current or former employee, director, officer or other service provider, subject to certain exceptions; (vii) incurring, assuming, guaranteeing or otherwise becoming responsible for any debt in excess of ten percent of total liabilities (excluding contingent liabilities owed to any policyholders of insurance subsidiaries of the Company); (viii) authorizing, declaring or issuing any dividends or “poison pill” rights to the Company’s stockholders, officers, or directors; (ix) amending, modifying or repealing Board committee charters or the Company’s core governing documents; and (x) entering into any transactions involving a change in control of the Company.

On December 7, 2020, the Company filed counterclaims and third-party claims in the Colorado Litigation against the Foundation and two of its officers / trustees, Charles W. Hott and Michael C. Hughes, alleging that Mr. Hughes and Mr. Hott, as trustees or officers of the Foundation, among other things: (i) defrauded state insurance regulators in order to seize control of the Company, (ii) breached their fiduciary duties to all of the Company’s shareholders, and (iii) violated the Colorado Consumer Protection Act (collectively, the “Counterclaims”).

On February 6, 2021, Baylor University and Southwestern Theological Seminary, as the two sole charitable beneficiaries of the Foundation (the “Foundation Beneficiaries”), resolved their litigation with the Foundation in which they alleged that the Foundation trustees, including Mr. Hughes and Mr. Hott, breached their fiduciary duties to the Foundation and misused Foundation monies for personal benefit, including the filing of the Colorado Litigation (see below, “Texas Third-Party Litigation filed by the Foundation’s Beneficiaries against the Foundation”). As a result of their settlement, Mr. Hughes and Mr. Hott were removed as trustees from the Foundation. The Foundation Beneficiaries, upon regaining control of the Foundation, entered into a Mutual Agreement for Compromise, Settlement and Release with the Company, its individual directors and the Foundation (the “Foundation Settlement Agreement”) to resolve the Colorado Litigation.

The Foundation Settlement Agreement, among other things, provided for the following terms:

The Company, its directors and the Foundation dismissed, all claims at issue in the Colorado Litigation and the parties mutually released each other for conduct prior to February 5, 2021;
The Company agreed to: (a) restore its Board to its form as of August 12, 2020 consisting of a nine-seat Board comprised of four directors appointed by the Company's Class A common stockholders (Christopher W. Claus, J.D. Davis, Jr., Gerald W. Shields, and Frank A. Keating II), four directors appointed by the Company's Class B common stockholders (E. Dean Gage, Robert B. Sloan, Terry S. Maness, and Constance K. Weaver (the "Class B directors:)), and one vacancy eligible to be filled by the holders of Class B common stock; and (b) restore the Company’s Amended and Restated Bylaws to the form in which they existed on August 12, 2020;
The Foundation was obligated to cooperate with the Company in such restoration of the Board and take all steps necessary or requested by the Company, including withdrawal of the Foundation Nominees who were previously submitted to the Company’s Nominating and Corporate Governance Committee for review and consideration and approval of the restoration of the four Class B directors named above;
While in possession of the Class B Shares, the Foundation was obligated to comply with certain director qualification standards and a nomination process when nominating individuals to serve on the Board, including: (a) not permitting the Foundation’s trustees or officers to serve as directors, officers, employees or agents of the Company; (b) engaging with the Company’s Nominating and Corporate Governance Committee when developing a Class B director slate or filling vacancies in the Class B directorship and (c) communicating and coordinating with the Committee in developing a slate of Class B directors; and
The Foundation would sell, and the Company would purchase, 100% of the Company’s Class B Shares from the Foundation.

On February 5, 2021, the Company also entered into a Mutual Agreement for Compromise, Settlement and Release with Michael C. Hughes, Charles W. Hott and David A. Boto as officers or trustees of the Foundation (the “Hughes-Hott-Boto Settlement Agreement”). The Hughes-Hott-Boto Settlement Agreement settled all controversies between the parties thereto, including dismissal of the Counterclaims.


December 31, 2020 | 10-K 33

Table of Contents

CITIZENS, INC.
Texas Third-Party Litigation filed by the Foundation’s Beneficiaries against the Foundation.

As previously disclosed, on September 8, 2020, the Foundation Beneficiaries filed a lawsuit in the 67th District Court of Tarrant County, Texas (the “Texas Court”) against the Foundation and its CEO/President, Michael C. Hughes alleging that the Foundation trustees, including Mr. Hughes and Mr. Hott, breached their fiduciary duties to the Foundation and misused Foundation monies for personal benefit, including filing the Colorado Litigation against the Company and its Board, in an attempt to seat themselves on the Company’s board. In December 2020, the Texas Attorney General intervened in the Texas Third-Party Litigation on behalf of the Foundation Beneficiaries. On February 6, 2021, the parties to the Texas Third-Party Litigation entered into a settlement agreement to, among other things, dismiss the Texas Third-Party Litigation, cause the resignation of Mr. Hughes, Mr. Hott and Mr. Boto as trustees of the Foundation, and allow the Foundation Beneficiaries to appoint their own trustees to control the Foundation. Neither the Company nor any member of the Board was a party to the Texas Third-Party Litigation.None.

Item 4.   MINE SAFETY DISCLOSURES
 
Not applicable.

December 31, 20202023 | 10-K 3425

Table of Contents

CITIZENS, INC.
PART II
Item 5.
Item 5.MARKET FOR REGISTRANT'S COMMON EQUITY, RELATED STOCKHOLDER MATTERS AND ISSUER PURCHASES OF EQUITY SECURITIES

Item 5(a)

Market Information.Our Class A common stock is traded on the New York Stock Exchange ("NYSE") under the symbol CIA. AllOur Class B common stock is not registered with the SEC nor traded on any exchange. We hold 100% of our Class B common stock is owned by the Harold E. Riley Foundationin treasury and is not listed on an exchange; therefore,thus there isare no public trading market for our Class B common stock.shares outstanding.

Holders.The number of stockholders of record as of March 5, 20216, 2024 was as follows:
Class A Common Stock -84,212 
Class B Common Stock -— 

Dividend Policy.Class A Common Stock -     49,559,040
Class B Common Stock -     1,001,714

We have never paid cash dividends on our Class A or B common stock and do not expect to pay cash dividends in the foreseeable future, as it is our policy to retain earnings for use in the operation and expansion of our business.  

We did not purchase any of our equity securities during 2018, 2019 or 2020.


Securities Authorized for Issuance Under Equity Compensation Plans.See Item 15, Note 13 Stock Compensation for equity compensation plan information.

Recent Sales of Unregistered Securities; Use of Proceeds. None.

Item 5(c)

Issuer Purchases of Equity Securities. In May 2022, the Board of Directors authorized an equity repurchase plan for up to $8.0 million. The timing of any share repurchases under the repurchase authorization is dependent upon several factors, including market price of the Company's securities, the Company’s cash on hand, cash flows from operations, general market conditions, the Company's blackout periods, and other considerations. This program has no set termination date and may be suspended or discontinued by the Company’s Board of Directors at any time. The Company purchased the following shares of its Class A common stock during the three months ended December 31, 2023.
PeriodTotal Number of Shares PurchasedAverage Price Paid Per ShareTotal Number of Shares Purchased as Part of Publicly Announced Plans or ProgramsApproximate Dollar Value of Shares that May Yet be Purchased Under the Plans or Programs [2]
October 202366,805 $2.99 66,805 
November 2023   
December 2023   
Total66,805 66,805 $4,380,000 
[1]    The stock repurchase program was publicly announced on May 10, 2022.
[2]    The Company was authorized to repurchase up to $8.0 million of its outstanding shares of Class A common stock.
[3]    The stock repurchase program does not have an expiration date.
[4]    No stock repurchase program has expired during the three months ended December 31, 2023.
[5]    There is no stock repurchase program that the Company has determined to terminate prior to expiration, or under which the Company does not intend to make further purchases.
Item 6.   [RESERVED]

December 31, 20202023 | 10-K 35

Table of Contents

CITIZENS, INC.
PERFORMANCE COMPARISON

The following graph compares the change in the Company’s cumulative total stockholder return on its Class A common stock over a five-year period.  The following graph assumes a $100 investment on December 31, 2015, and reinvestment of all dividends in each of the Company’s common stock, the NYSE Composite and the NASDAQ Insurance Index. Note that historical stock price performance is not necessarily indicative of future stock price performance.

cia-20201231_g2.jpg
 201520162017201820192020
Citizens, Inc.$100.00 132.17 98.92 101.21 90.85 77.12 
NYSE Composite$100.00 111.94 132.90 121.01 151.87 162.49 
NASDAQ Insurance$100.00 120.29 135.28 122.28 159.58 165.14 
Item 6.SELECTED FINANCIAL DATA

Intentionally omitted.

December 31, 2020 | 10-K 3626

Table of Contents

CITIZENS, INC.
Item 7.Item 7.MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

This section of this Annual Report on Form 10-K generally discusses 20202023 and 20192022 items and year-to-year comparisons between 20202023 and 2019. Discussions of 2018 items2022. This discussion should be read in conjunction with the consolidated financial statements and year-to-year comparisons between 2019 and 2018 that are notnotes thereto included elsewhere in this Form 10-K can be found in “Management’s Discussion and Analysis of Financial Condition and Results of Operations” in Part II, Item 7 of the Company’s Annual Report on Form 10-K for the fiscal year ended December 31, 2019.report.

OVERVIEW

For over 4555 years, we have been meetingfulfilling the needs of our policyholders and their families by providing insurance products that provideoffer both living and death benefits. Citizens conducts insurance related operations through its insurance subsidiaries, whowhich provide benefits to residentspolicyholders throughout the United States and in 31 U.S. states and more thanover 75 different countries. We specialize in offering primarily ordinary whole life insurance, endowment products and final expense insurance in niche markets where we believe we can achieveoptimize our competitive advantages.

Beginning in 2017, we endeavored to transform Citizens, setting the course for a sustainable future. We took clear and decisive actions to improve internal controls, remediate weaknesses in our financial and operational structures and redefine our culture. We assessed the strength of our people, products and operations. Based on clearly defined values and priorities, we made the hard decisions to recruit new talent, exit unprofitable or undesirable markets, realign our distributors and improve the profitability of our product offerings.position.

As an insurance provider, we collect premiums on an ongoing basis from our policyholders and invest the majority of the premiums to pay future benefits, including claims, and surrenders and policyholder dividends. Accordingly, the Company derives its revenues principally from: (1) life insurance premiums earned for insurance coverages provided to insureds in our two operating segments – Life Insurance and Home ServicesService Insurance; and (2) net investment income. In addition to paying and reserving for insurance benefits that we pay to our policyholders, our expenses consist primarily of the costs of selling our insurance products (e.g., commissions, underwriting, marketing expenses), operating expenses and income taxes.

2020 HighlightsObjective of our Management's Discussion and Analysis

We refer to our Management’s Discussion and Analysis of Financial Condition and Results of Operations as our “MD&A”. The objective of our MD&A is to provide investors with a succinct analysis of the Company's financial performance from management's perspective. We start by discussing the factors that we believe drive our operating results and then we discuss how industry developments and economic circumstances in general (e.g., interest rate environment) affected or could affect our financial performance. After telling you about our industry, we discuss in detail our results of operations for the year ended December 31, 2023 so an investor or potential investor understands the various line items of our profit and loss statements from management’s perspective. Since our investments are one of two principal sources of our revenues, we describe them in detail. Finally, we discuss our capital resources and liquidity so investors better understand how those resources are utilized and how we are able to meet our cash needs.

2020 was a challenging year. AsThroughout the COVID-19 pandemic spread acrossMD&A, we describe how we view the worldCompany and changed behavior and economic patterns, as describedwhich matters we believe are reasonably likely to affect future operations. We describe our priorities for the business in Part I, Item 1. Business under- “Strategic Initiatives” and in the MD&A, we describe how we performed on those initiatives and any known trends or uncertainties that might impact our ability to achieve our goals.

Impact of LDTI on Prior Financial Statements

In 2018, the Financial Accounting Standards Board (FASB) issued Accounting Standards Update (ASU) No. 2018-12, Financial Services – Insurance (Topic 944): Targeted Improvements to the Accounting for Long-Duration Contracts, also known as long-duration targeted improvements, or "LDTI", we focusedwhich impacts all insurers that issue long-duration contracts, such as life insurance. The goal of LDTI is to improve, simplify and enhance aspects of accounting for long-duration contracts generally issued by life insurance companies. The changes are intended to result in improvements to our accounting records in the following ways.

In the new model, cash flow assumptions utilized in determining the liability for future policyholder benefits for certain insurance contracts are required to be updated on pivotingat least an annual basis. This varies from the prior model which only required us to update the assumptions if a triggering event occurred, like if a premium deficiency is recognized.
The discount rate used in determining the liability for future policyholder benefits has been standardized and is based on upper medium grade (low credit risk) fixed income instruments. The effect of discount rate changes is recorded immediately through other comprehensive income.

December 31, 2023 | 10-K 27

Table of Contents
CITIZENS, INC.
Deferred acquisition costs ("DAC") are now amortized on a constant basis over the expected life of the contract, therefore eliminating the prior amortization methods such as proportion to premium (for traditional life), estimated gross profit (for nontraditional life) or estimated gross margin (for participating life). Additionally, amortization rates are now updated prospectively with DAC being reduced when actual terminations and lapses are greater than expected. By conducting this change, the interest accretion and impairment assessment have been eliminated.

LDTI became effective on January 1, 2023 and required us to make certain changes to our businessfinancial statements requiring retrospective application back to a more virtual model while executing on our growth initiativesJanuary 1, 2021, which is known as the transition date. This Form 10-K includes financial statements that build on our expertise. We did this while navigating through significant internal and external disruptions, uncertainties and challenges including a change in control,reflect the resignationimpact of our former chief executive officer and appointment of an interim chief executive officer, litigation in Colorado brought by the Foundation, as our former controlling shareholder, against the Company and our Board of Directors following the change in control, and the global pandemic. These topics are discussed in more detail underLDTI. See Part I.II. Item 1. Business8. Financial Statements and Supplementary Data and Part I,IV, Item 3. Legal Proceedings15, Note 1 "Significant Accounting Policies" and "Accounting Pronouncements" in the notes to our consolidated financial statements. As a result of implementing LDTI,

we have included results for the year ended December 31, 2021 in our consolidated statements of operations and comprehensive income (loss) ("Operating Statement") rather than just the years ended December 31, 2023 and December 31, 2022, as required for a smaller reporting company; and
the discussion of financial results included in this MD&A for the periods ending December 31, 2022 and 2021 may differ, possibly materially, from the discussions included in the MD&A of our previously filed Annual Report on Form 10-K.10-K for each respective year.

During 2020,The implementation of LDTI did not impact our key operating metrics, which are described below in "The Factors that Drive our Operating Results." Accordingly, while we reported a net losspresent operating results for the year ended December 31, 2021, we will only discuss the 2021 results or year-to-year comparisons between 2022 and 2021 where they were impacted by the implementation of $11.0 million,LDTI. Discussions of 2021 items and year-to-year comparisons between 2022 and 2021 that are not included in this Form 10-K can be found in “Management’s Discussion and Analysis of Financial Condition and Results of Operations” in Part II, Item 7 of the Company’s Annual Reports on Form 10-K for the fiscal years ended December 31, 2022 (the "2022 10-K") and December 31, 2021 (the "2021 10-K").

The Factors that Drive our Operating Results

We see the following as the primary factors that drive our operating results:

Sales (i.e., premium revenues)
Investments
Claims and surrenders
Operating expenses

Premium revenues and investment income are our two primary sources of income and thus key to our profitability.

Premium revenues consist of all money deposited by customers into new and existing insurance policies. We believe sales statistics are meaningful to gaining an understanding of, among other things, the attractiveness of our new products, how expansion of our distribution channels affects our revenue, customer retention and the performance of our business from period-to-period. Throughout the MD&A and in Item 1 - Business, we describe the actions and initiatives that we are taking to increase sales and improve retention, sales performance in each period and as compared to a net lossprior periods, and how we view trends with respect to sales and retention. Because we ceased

December 31, 2023 | 10-K 28

Table of $1.4 millionContents
CITIZENS, INC.
operations in 2019. The increase in net loss in 2020 was primarily drivenour property insurance business effective June 30, 2023, the premiums charts below only reflect life insurance and accident and health insurance ("A&H") premium results.

549755898837

First year premiums (i.e, new sales) increased 12% from 2022 to 2023. In our Life Insurance segment first year premiums increased by $10.0 million of general expenses related13% from 2022 to executive severance costs and professional fees incurred in connection with the change in control of the Company. Expenses related2023 due to the changeintroduction of critical illness and whole life products in control2022 in 2020 include (i) a severance payment of $8.8 million to a Rabbi Trust for the benefitour international markets, as well as expansion of our former Chief Executive Officer, Geoffrey Kolander, following his resignation pursuantwhite label distribution network in our domestic market. In our Home Service Insurance segment, first year premiums increased from 2022 to 2023 by 8% due to focused marketing campaigns and higher critical illness premiums, but were lower in 2022 as compared to 2021, which we believe is attributed to inflationary pressures beginning in 2022, which impacted this market more than our international market, as well as COVID-19 government aid programs in 2021 that we believe led to increased sales that year.

549755898832

Renewal premiums declined primarily from our Life Insurance segment due to the termsimpact from a higher level of his employment agreementsurrenders during the last few years (and thus a lower amount of policies paying renewal premiums) and the Chief Executive Officer Separation of Servicefrom matured endowment benefits, which we expected due to contractual expiration dates.

4249
Our net investment income increased by $3.8 million from 2022 to 2023 due primarily to investment income from our limited partnership investments, a growing diversified invested asset base and Consulting Agreement dated July 29, 2020 (the “Separation and Consulting Agreement”), and (ii) $1.2 million of expenses related to the accelerated vesting of Mr. Kolander’s Restricted Stock Units following his resignation upon the change in control pursuant to his employment agreement and Separation and Consulting Agreement. Legal fees related to the litigation brought by the Foundation against the Company and its Board of Directors in Colorado also contributed to increased general expenses during 2020.reinvesting matured or called fixed income maturity securities into a higher interest rate environment.


December 31, 20202023 | 10-K 3729

Table of Contents

CITIZENS, INC.
While4528
Payment of policyholder benefits for claims and surrenders is our first-year premiums inlargest expense and thus also key to our profitability. The three largest components of this expense are death claims, surrenders and matured endowments.

Our death claim benefits paid have decreased over the fourth quarter3-year period ending December 31, 2023 due to a lower number of 2020 in our Life Insurance segment were 75% higher than first year premiums in the third quarter of 2020 and 15% higher than first year premiums in the fourth quarter of 2019, premiums decreased by $9.0 million during 2020 as compared to 2019.reported death claims. We believe that our overall salesdeath claims in the Life Insurance segment for 20202021, and to a lesser extent in 2022, were negatively impacted by the COVID-19 pandemic. First year premiums in our Home Service Insurance segment were also negatively impacted by the COVID-19 pandemic as we stopped our door-to-door selling for two months while we pivotedCOVID-19-related deaths.

Our surrenders increased from 2022 to more virtual selling methods. Our renewal premiums in the Life Insurance segment were negatively impacted by higher levels of surrenders,2023, which we believe wasis due to not only an aging blockthe number of business (i.e., maturities and surrenders of products where theour international life policies that are nearing maturity as well as policies that have passed their surrender charges are close to expiring or have expired) and our decision to cease issuing new policies in Brazil in 2017 (where we see many policies lapsing), but also by economic circumstances in Latin America.charge period.

At December 31, 2020, we had $1.8 billion in total assets, an increase from $1.7 billion at December 31, 2019, and we had $34.1 million in cash. We did notMatured endowments have any debt at December 31, 2020.increased as expected due to many of our endowment policies reaching their contractual maturity dates.

Revenue Highlights4933
Operating expenses are our second largest expense and thus also drive our operating results. Operating expenses are meaningful to gaining an understanding of how we manage our business, including among other things, salaries, benefits, and spending on growth initiatives. Our general operating expenses increased by $2.0 million in 2023 as compared to 2022, driven by costs related to strategic growth initiatives, our search for a new CEO, and costs related to moving our international business from Bermuda to Puerto Rico. The transfer of the international business was completed on August 31, 2023.

As discussed above, insurance premiums and investment income are our primary sources of revenue.
Insurance premiums declined 4.9% in 2020 compared to 2019, totaling $175.3 million and $184.3 million, respectively, driven by lower first year and renewal premiums in our Life Insurance segment.
Net investment income increased 1.1% in 2020 compared to 2019, totaling $60.2 million and $59.5 million, respectively, driven by a growing asset base derived from cash flows from our insurance operations, which was partially offset by higher investment expenses from diversification of our investment portfolio into private equity investments. The average yield on our consolidated investment portfolio was 4.24% (annualized rate) for 2020 compared to 4.36% (annualized rate) for 2019, a decline of twelve basis points, as we faced a challenging investment environment for fixed maturity securities in 2020.
Lower realized investment gains in 2020 were primarily a function of a recorded net gain in 2019 of $2.4 million net of real estate sales and impairment losses and $2.0 million of realized gains in 2019 related to tender offers for fixed maturity securities.

Benefits and Expenses Highlights

The primary use of our funds is payment of insurance benefits. Total insurance benefits paid or provided in 2020 increased by 1.3%, from $154.6 million in 2019, to $156.7 million in 2020. This expense consists primarily of the following:
Claims and surrender benefits, which increased 13.4% in 2020 compared to 2019. This increase was primarily due to an increase in surrender benefits and matured endowments in the Life Insurance segment, due primarily to the aging block of business and other economic circumstances.
Increase in future policy benefit reserves, which decreased 28.3% in 2020 compared to 2019. Future policy benefit reserves decreased due to the lower in force block of business.

The other primary use of funds are the costs of selling our insurance products (e.g., commissions, underwriting, marketing expenses) and general expenses. These costs increased in 2020 primarily due to an increase in general expenses, which rose 10.8% in 2020 compared to 2019, driven by the change in control and executive severance expenses as described above. Our general expenses in 2020 benefited from a $2.2 million reduction in our 7702 tax compliance best estimate liability from the estimate at year end 2019. The increase in general expenses was also offset by a reduction in costs directly related to the selling of our insurance products, including commissions and capitalization of deferred policy acquisition costs, which decreased in 2020 compared to 2019, as they are directly related to premium production, and primarily first year premium production, which declined in 2020.

ECONOMIC AND INSURANCE INDUSTRY DEVELOPMENTS

While it is difficult to quantifyOver the full impact that the COVID-19last decade, life insurers have faced numerous disruptions as an industry, including profitability challenges driven by low interest rates, a global pandemic, has had onhigh inflation followed by a rapid rise in interest rates, volatility in equity markets, and geopolitical uncertainty. These significant trends and developments have and are impacting our business and industry as follows:

Increase in 2020, as weInterest Rates; Volatility in Equity and Credit Markets; Inflation. The material uptick in interest rates over the past year has benefited the life insurance sector with respect to increased yields, net investment income and spreads. However, this benefit was offset by inflation and macroeconomic volatility in 2022. The volatility was substantial and the industry moved into material unrealized loss positions on fixed-income portfolios.
Inflation has also impacted our industry over the past year. As the price of energy and food rises, customers will have previously disclosed, our results of operations forless discretionary income to spend on insurance products. As the year ended December 31, 2020 were negatively impacted by the COVID-19 pandemic in the U.S. and other countries where we do business. Theinflationary

December 31, 20202023 | 10-K 3830

Table of Contents

CITIZENS, INC.
COVID-19 pandemic primarily negatively impacted our product sales (and thus first year premium revenue),environment continues, the industry may see policy lapses rise, especially among lower and our claims and surrender benefits. We describe throughout this discussion in more detail areas of our results in which we believe our business may have been impacted by the COVID-19 pandemic. As described above, we have implemented operational changes and sales practices to mitigate the impact of the COVID-19 pandemic on our business. Because the COVID-19 pandemic continues to cause quarantines, “stay-at-home” orders and similar mandates for many individuals and businesses requiring them to substantially restrict daily activities and to curtail or cease normal operations globally where we do business, and because of slower-than-expected implementation of COVID-19 vaccines and treatment therapies, we continue to foresee some adverse impact to near-term sales activity and premiums, especially in Latin America, as well as potential continued impact to claims, policy benefits, invested assets and regulatory capital. We continue to closely monitor developments related to the COVID-19 pandemic to assess its impact on our future results and business. For an additional discussion of the potential impacts on our business from the COVID-19 pandemic, see Part I, Item 1A – Risk Factors, in this Annual Report on Form 10-K.

Additionally, we continue to be impacted by the following significant economic issues and other developments impacting our business and industry, including the following:

middle-income customers.
Sustained Low Interest Rate Environment.Environment Prior to 2022. Market interest rates are a key driver of our results. Persistent low interest rates are identified as a major threat for life insurance companies, given their rate-sensitive products and investments. The multi-year sustained low interest rate environment continuessignificantly reduced the overall yield on investments, as regulations require that the vast majority of a life insurance company's portfolio consist of fixed income securities, which are primarily callable. As interest rates declined, these fixed income securities were called and had to limit increasesbe re-invested in lower rate investments. This has reduced and may continue to reduce profit margins for life insurers by:
Reducing the spread between guaranteed interest rates credited to policyholders and interest earned on supporting assets;assets. As older endowment and annuity products are maturing, the guaranteed interest rates may be higher than current yields;
Causing usProducts sold during the last several years with lower interest rate guarantees may be surrendered or lapsed, as customers look to reinvest proceedsinvest in lower yielding assets as our fixed maturity investment portfolio, which is primarily invested in callable securities, are called and must be reinvested;higher interest rate products; or
Potentially requiring usBecause products may have been priced with assumptions of higher interest rates (and higher interest earned on supporting assets), life insurance companies may have to increase our reserves or trigger loss recognition events related to policy liabilities,that could accelerate amortization of DAC and COIA, and potentially impair intangible assets;COIA.
Making our products less attractive (due to lower credited interest rates), resulting in lower sales; or
Changing policyholder behavior, including increasing surrender or withdrawal activity.
Although our investment strategy has not changed, the Company has attempted to mitigate the risk of the low interest rate environment by making new investments in securities of states, municipalities, essential services and corporate issuers as well as identifying investment opportunities in other asset classes such as private equity to increase our yields while maintaining a prudent risk profile for our overall portfolio.
Aging population.Impact of COVID-19. According to data from the United Nations, "World Population Prospects: the 2019 Revision", virtually every countryCOVID-19 and its related economic conditions have caused significant uncertainty in the world is experiencing growth in the numberpast four years. Initially, COVID-19 caused global lockdowns. In response to the pandemic, the U.S. Federal Reserve lowered interest rates to near zero in order to stimulate the economy. COVID-19 has since created significant issues, from supply chain disruptions and proportionstaffing issues to surging production costs and high demand of older persons in their population. As an increasing percentage of the world population reaches retirement age, we believe there will be a greater need for age-related products and we will benefitservices due to financial help from increased demand for living benefit products rather than death benefit products, as customers will require cash accumulationthe government. All of these have a role to pay expenses to meet their lifetime income needs.  Our ordinary life products are designed to accumulate cash values to provide for living expensesplay in a policy owner's later years, while continuously providing a death benefit. However, as the population reaches retirement age, policyholders may decide to use their accumulated cash value for cash needed in retirement, thus increasing surrendersdramatic rise of long-term products.inflation.
Availability of Reinsurance. Reinsurance market dynamics including increased pricing, years of accumulating catastrophiccybersecurity concerns, significant weather-related losses, investment marketpandemic losses, and similar to the significantlife insurance industry, economic-related market losses, expected from the fallout of the COVID-19 pandemic have led to a decline in the availability of reinsurance, tighter terms (such as, for example, pandemic exclusions) and/or increased reinsurance prices. While we currently cede a limited amount of our primary insurance business to reinsurers, we may find it difficult to obtainencounter difficulty in obtaining reinsurance in the future, forcing us to seek reinsurers who areresort to a more expensive to us.reinsurance market.  If we cannotare unable to obtain affordable reinsurance coverage, eitherthis may impact our net exposures will increase or we will have to reduce ourand the number of underwriting commitments.

December 31, 2020 | 10-K 39

Table of Contents

CITIZENS, INC.
Technology Adoption. Innovation and digital development strategies continue to evolve and impact all industries, including the insurance industry. The onset of the COVID-19 pandemic has forcedin 2020 caused companies to virtualize theiradapt to a more digital operations platform, almost overnight. ItThe insurance industry is focused on digitizing distribution channels and empowering agents with advanced digital capabilities. Access to real-time data has streamlined the way we underwrite our products. The rapid development of artificial intelligence and the demand for fee-based, value-added services are challenging our industry. Therefore, it is critical that we embrace these changes for the benefit of our policyholders, agents, employees and stockholders.

EVENTS THAT IMPACTED OUR BUSINESS
Global Operations.
While
From time-to-time, certain events may affect our management has extensive experiencebusiness in writing life insurance policies for foreign residents, changesways that cause current or future results to foreign laws and regulations and their related application and increased enforcement efforts by foreign governments, along with currency controls affecting our foreign resident insureds, could adverselydiffer from past results. In addition to factors described in Part I, Item 1A, "Risk Factors", the following events may impact our revenues,results of operations or financial condition:

Inflation and Market Volatility

As discussed above, the impact of inflation, which has led to market volatility and rising interest rates, had a material impact on both our results of operations and balance sheet in both 2022 and 2023.


December 31, 2023 | 10-K 31

Table of Contents
CITIZENS, INC.
Market volatility has significantly affected the fair value of our equity securities over the past 3 years and led to large swings in our earnings. Our investment related gains and losses were a gain of $0.8 million in 2023, a loss of $10.3 million in 2022 and a gain of $11.0 million in 2021. Investment related gains and losses derive principally from our investments in equity securities and include unrealized gains and losses from market price changes in these equities during the period. As evidenced, investment related gains and losses can cause significant fluctuations from period to period and while they are included in our operating revenue, are not indicative of our operating results. We believe that investment related gains and losses, whether realized from dispositions or unrealized from changes in market prices of equity securities, have no bearing in understanding our reported results or in evaluating the economic performance of our business. These gains and losses have caused and will continue to cause significant volatility in our periodic earnings.

We could experience higher surrenders and lapses and fewer sales as our policyholders conserve cash due to concerns over inflation and rising costs, particularly in our Home Service Insurance segment, whose customer base is primarily middle- and lower-income individuals.

Rising Interest Rates

To combat the inflation that began as a result of the COVID-19 pandemic, interest rates rose significantly starting in 2022 after being ultra-low for almost a decade. In just a 16-month span starting in March 2022, the Federal Open Market Committee of the Federal Reserve lifted their key benchmark rate from near-zero percent to a 22-year high of 5.25% - 5.5%. Higher interest rates typically reduce the market values of fixed income assets, as the interest payments from existing fixed income assets become less competitive relative to newer higher rate fixed income instruments. Long duration fixed maturity securities, which constitute the vast majority of our investment portfolio as a life insurer because we strive to match our asset duration to our liability duration, were particularly impacted by the rising rates. Higher interest rates resulted in a pre-tax net unrealized loss of $150.1 million on our available-for-sale securities at December 31, 2023 compared to pre-tax net unrealized loss of $201.7 million at December 31, 2022. While the 10 year Treasury yield was the same at both periods, the pre-tax unrealized loss was lower at December 31, 2023, as the investment balance includes recent investment purchases with higher interest rates whose fair market values are closer to amortized cost. The credit ratings and default risk of our fixed maturity securities were not significantly impacted by the rise in interest rates in 2023 and because we intend to hold the long-term investments to maturity, we do not believe that the current unrealized loss is indicative of our long-term financial condition.strength, as we expect the market values to recover prior to the maturity date of most of these investments.

We also believe that the inflationary environment has led to higher surrenders and lapses in 2023 as well as lower sales, as our policyholders conserve cash due to concerns over inflation and rising costs, particularly in our Home Service Insurance segment, where our customer base is primarily middle- and lower-income individuals.

Ceasing Operations of our Property Insurance Business

The Company made a strategic decision to exit the property insurance business on June 30, 2023. This business focused on selling limited liability property insurance policies in Louisiana and Arkansas. This decision negatively impacted our current year premium revenues and financial results. We were contractually obligated to pay the majority of the remaining premiums for our catastrophic reinsurance through the end of 2023. Additionally, we did not collect premiums in the second half of 2023, as we did in the second half of 2022. Accordingly, property premium revenue is less for the year ended December 31, 2023 compared to prior years.

The property insurance business operates through SPFIC and represented less than 1% of the Company’s total consolidated assets as of December 31, 2023 and less than 1% of the Company's total consolidated revenues for the year then ended. The cessation of this business is not reported as a discontinued operation because it is immaterial to our total operations. Additionally, there were no material charges incurred in relation to the exit of our property insurance operations.


December 31, 2023 | 10-K 32

Table of Contents
CITIZENS, INC.
HIGHLIGHTS

Summary

We had income before federal income tax of $26.2 million in 2023, compared to $27.4 million in 2022. In 2023, (i) changes in the fair value of our limited partnership investments due to improved stock market conditions in 2023 increased investment related gains and losses by $11.1 million; and (ii) net investment income improved by $3.8 million due to higher yields on our investment portfolio. These increases were offset by (i) $6.7 million decrease in premiums due to lower renewal premiums in our life insurance segment and ceasing our property insurance business; (ii) $6.7 million increase in total insurance benefits paid or provided due to higher claims and surrenders and higher policyholder liability remeasurement loss; and (iii) $3.0 million of higher commission expense, driven by higher first year sales (which have higher commission payments) and accrual of expense for renewal commissions we may owe to former independent consultants in Venezuela. Our net income per diluted share of Class A common stock was $0.48 for the year ended December 31, 2023.

Key operating results (comparison of 2023 v. 2022):

↓ $6.7 million of premium revenue

Insurance premiums declined 4% in 2023 compared to 2022, totaling $167.0 million and     $173.7 million, respectively due to:
13% growth in first year premiums in our Life Insurance segment was more than offset by lower renewal premiums in this segment due to increases in surrenders and expiring matured endowments;
our property insurance premiums decreased by $4.1 million due to ceasing this business on June 30, 2023.

↑ $3.8 million of net investment income

Net investment income increased 6% in 2023 compared to 2022, totaling $69.3 million and $65.4 million, respectively, from a higher average portfolio yield in 2023 as well as a growing invested asset base. The average yield on our consolidated investment portfolio was 5% in 2023, a 16 basis point increase from 2022.

↑ $6.7 million of total insurance benefits paid or provided

Total insurance benefits paid or provided increased by 5% due primarily to higher surrenders and matured endowments in our Life Insurance segment.

↑ $2.0 million of general operating expenses

Operating expenses increased due to costs related to strategic growth initiatives, our search for a new CEO, and costs related to moving our international business from Bermuda to Puerto Rico.

Financial Condition at December 31, 2023

Total assets of $1.7 billion.
Total investments of $1.4 billion; fixed maturity securities comprised 88% of total investments.
$4.9 billion of direct insurance in force.
No debt.
Fully diluted income per share of Class A common stock of $0.48
Book value per share of Class A common stock of $3.47.


December 31, 2023 | 10-K 33

Table of Contents
CITIZENS, INC.
CONSOLIDATED RESULTS OF OPERATIONS

Our Operating Segments

Life Insurance. For over 45 years, CICAWe manage our business in two operating segments: Life Insurance Company of America ("CICA") and its predecessors have issued U.S. dollar-denominated ordinary whole life insurance and endowment policies to non-U.S. residents. We completed a novation of all of the international policies issued by CICA to CICA Life Ltd. ("CICA Ltd."), our Bermuda-based insurer, effective July 1, 2018. We distribute our international insurance products through independent marketing organizations and their agents located in the countries in which our policyholders reside.

Endowment product sales are the primary driver of sales in this segment. The twenty-year endowment is our top selling product, followed by an endowment product that matures at age sixty-five.

Through the domestic market of our Life Insurance segment, we collect renewal premiums on ordinary whole life, credit life insurance, and final expense policies issued to middle- and lower-income families and individuals in certain markets in the Mountain West, Midwest and Southern U.S. As we discussed in Item 1. Business - Strategic Initiatives, we will introduce, beginning in Florida, our domestic products and distribution in early 2021. The majority of our current domestic revenues are generated by the policies of domestic life insurance companies we have acquired since 1987.

Home Service Insurance. See Part I. Item 1, Business We provide final expense ordinary and industrial life insurance to middle- and lower-income individuals in Louisiana, Mississippi and Arkansas. Our policies in this segment are sold and serviced through a home service marketing distribution system utilizing independent agents who work on a route system to collect premiums and service policyholders, and through networks of funeral homes that collect premiums and provide personal policyholder service. To a much lesser extent, our Home Service Insurance segment also sells limited liability named-peril property policies covering dwellings and content.


December 31, 2020 | 10-K 40

Table of Contents

CITIZENS, INC.
CONSOLIDATED RESULTS OF OPERATIONS

A discussion of consolidated results is presented below, followed byfor a discussion of segment operations and financial results byabout the business operated in each segment.

Our insurance operations are the primary focus of the Company, as those operations generate most of our income.  See the discussion under Segment Operations below for detailed analysis. The total dollar amount of insurance, issued, number of policies, issued, and average face amounts offor ordinary life policies issued in 2020 and 2019during the periods indicated are shown below.

Years Ended December 31,Years Ended December 31,20202019
Amount of
Insurance
Issued
Number of
Policies
Issued
Average  Policy Face 
Amount Issued
Amount of
Insurance
Issued
Number of
Policies
Issued
Average  Policy Face 
Amount Issued
Life Insurance$219,902,799 3,419 $64,318 $233,503,780 3,456 $67,565 
Life Insurance:
Life Insurance:
Life Insurance:
International
International
International
Domestic
Domestic
Domestic53,356,685 4,541 11,750 1,060,000 265,000 (1)
Total Life Insurance
Home Service Insurance
Home Service Insurance
Home Service InsuranceHome Service Insurance134,270,147 24,920 5,388 158,758,921 22,148 7,168 
TotalTotal$354,172,946 28,339 $392,262,701 25,604 
Total
Total
(1) The 2022 average domestic policy face amount issued reflects one policy issued for $1.0 million of life insurance in force, driving up the average policy face amount issued.
(1) The 2022 average domestic policy face amount issued reflects one policy issued for $1.0 million of life insurance in force, driving up the average policy face amount issued.
(1) The 2022 average domestic policy face amount issued reflects one policy issued for $1.0 million of life insurance in force, driving up the average policy face amount issued.

WeIn 2023, we issued $354.2$741.9 million in new insurance, face amountsa 10% increase from 2022. As we previously disclosed, our strategic initiatives include the introduction of new products tailored to our specific markets and expansion of our distribution channels through white-label partnerships. These new products and distribution channels helped drive the increase in 2020 as compared to $392.3 million in 2019. As discussed above, our first-year sales were impacted by the COVID-19 pandemic. Wetotal insurance issued 28,339 new policies in 2020, as compared to 25,604 new policies in 2019. The increase was driven by policies issued by our Home Service Insurance segment, which have a significantly lower face value than policies issued in our Life Insurance segment.of $67.2 million.

The number of policies issued almost doubled in the Life Insurance segment decreased 1.1% in 2020 compared to 2019. While the total number of new business applications for our Life Insurance segment decreased during 2020 compared to 2019, the number of applications progressively increased during the second half of the year. In the third quarter, new policies issued increased 53% from the second quarter while fourth quarter policies issued increased 36% from the third quarter. The increase in applications was primarily due to enhancementssegment. This growth is attributable to our business operationsnew white label partnerships and sales practices to accountfinal expense products introduced domestically, which accounted for the impact53% of the COVID-19 pandemic, including sales promotions and campaigns, focused training on virtual selling and strategically prioritizing selling lower face amount policies, which typically have less stringent underwriting requirements and, in some cases, may not require the completion of medical tests, as many of our markets remain in lockdown due to the COVID-19 pandemic. Although applications increased during the third and fourth quarters, due to these enhancements, average policy face amount declined by 4.8% and the amount of insurance issued declined by 5.8% during 2020 compared to 2019 for the Life Insurance segment.

The number of policies issued in the Home Service Insurance segment increased 12.5% in 2020 compared to 2019. The increase in new business applications in our Home Service segment was driven primarily by the introduction of a new sales campaign targeted at existing policyholders in the third quarter that emphasized higher volume selling at lower average face amounts. In doing so, we focused onand continued strong sales of additional benefitsour international whole life product introduced in 2022, which accounted for our existing policyholders, which have lower face values, thus leading to a 24.8% decline in average policy face values and a 15.4% decline in amount61% of total insurance issued as compared to 2019. Despite the increase in policies issuedthis segment in 2020,2023.

In our Home Service Insurance segment, continuedthe increase in average policy face amounts issued is attributable to be negatively impacted bysales campaigns that focused on increasing the COVID-19 pandemic. We had temporary office closuresface amount of insurance sold as well as the introduction of our new whole life product in Louisiana during the second and third quarters due to the COVID-19 pandemic and Hurricane Laura, and we also curtailed the sales of certain product offerings that require extensive person-to-person sales interaction due to the COVID-19 pandemic.this segment, which has a higher maximum face value than our legacy products.


December 31, 20202023 | 10-K 4134

Table of Contents

CITIZENS, INC.
REVENUES

RevenuesOur revenues are primarily generated from insurance premium revenuesrenewal premiums and investment income onfrom invested assets. The implementation of LDTI did not impact our revenues; for a discussion of 2022 to 2021 comparisons, see the 2022 10-K.

Years ended December 31,
(In thousands)
Years ended December 31,
(In thousands)
202020192018
Years ended December 31,
(In thousands)
202320222021
Revenues:Revenues:   Revenues:  
Premiums:Premiums:   Premiums:  
Life insuranceLife insurance$170,328 178,351 181,825 
Accident and health insuranceAccident and health insurance1,019 1,383 1,218 
Property insuranceProperty insurance3,982 4,613 4,817 
Net investment incomeNet investment income60,197 59,531 54,205 
Realized investment gains1,502 5,249 108 
Investment related gains (losses)
Other incomeOther income1,828 1,418 1,833 
Total revenuesTotal revenues$238,856 250,545 244,006 
 
Total revenues increased in 2023, as we had investment related gains, versus losses in 2022, and higher net investment income.

Years ended December 31,
(In thousands)
202320222021
Premiums:   
First year$19,341 17,529 17,766 
Renewal147,698 156,185 156,962 
Total premiums$167,039 173,714 174,728 

Premium Income. Premium income derived fromDespite higher first year premium revenues in both segments, life accidentinsurance premium revenues decreased in 2023 compared to 2022 due to lower renewal premiums. Accident and health insurance premiums increased in 2023 due to sales of our new critical illness products that were launched in late 2022. Property insurance premiums declined in 2023 as we stopped accepting renewal premiums at the end of May and property insurance sales decreased 4.9% during 2020 compared to 2019.  The decrease in 2020 was driven primarily by a decline in renewal and first year premiums inceased our Life insurance segment as discussed in "2020 Highlights".operations on June 30, 2023.

Years ended December 31,
(In thousands)
202020192018
Premiums:   
First year$15,972 17,508 17,639 
Renewal159,357 166,839 170,221 
Total premiums$175,329 184,347 187,860 
Our renewal premiums comprised 88% of our total premium revenue in 2023 and 90% in 2022. Renewal premiums declined by 5% in 2023 compared to 2022; as discussed above, the decline in Life Insurance segment renewal premiums is due to the impact from a higher level of surrenders during the last few years and increasing matured endowment benefits.

As discussed in “2020 Highlights”, we believe that our consolidatedOur first year premium revenue was negatively impacted by the COVID-19 pandemic. The decreasepremiums increased 10% in renewal premiums in our Life Insurance segment resulted from a decline in our in force business in this segment over the past few years, which is2023 compared to 2022 due in part to changes we made to our productsnew product offerings and expanded domestic distribution. Renewal premiums in our Home Services segment were strong but were negatively impacted by catastrophic reinsurance premiums paid in the second half of 2020, as described below.

Net Investment Income.  Net investment income increased 1.1% to $60.2 million in 2020 compared to $59.5 million in 2019 driven by a growing asset base derived from cash flows from our insurance operations. The annualized yield decreased by twelve basis points in 2020 compared to 2019 as we continue to face a challenging investment environment for fixed maturity assets, which account for the majority of our investment portfolio.

Net investment income performance is summarized as follows.
Years ended December 31,
(In thousands, except for %)
202020192018
Net investment income$60,197 59,531 54,205 
Average invested assets, at amortized cost1,420,129 1,365,036 1,300,755 
Yield on average invested assets4.24 %4.36 %4.17 %
The sustained low interest rate environment of the past several years has required us to reinvest a portion of our portfolio at lower interest rates, which led to a lower portfolio yield in 2020. As part of the ongoing process of managing our portfolio and optimizing performance, we are continuing to identify and invest in new asset classes, including private equity.

December 31, 2020 | 10-K 42

Table of Contents

CITIZENS, INC.

Investment income from fixed maturity securities accounted for approximately 87.6% of total investment income for the year ended December 31, 2020 and 87.8% for 2019.

Years ended December 31,
(In thousands)
202020192018
Gross investment income:   
Fixed maturity securities$54,653 53,860 49,126 
Equity securities816 662 722 
Policy loans6,605 6,451 6,210 
Long-term investments238 13 15 
Other97 374 409 
Total investment income62,409 61,360 56,482 
Less investment expenses(2,212)(1,829)(2,277)
Net investment income$60,197 59,531 54,205 

Investment income from fixed maturity securities increased 1.5% in 2020 compared to 2019. We have strategically increased our exposure to both private and public equity this year to improve our overall investment performance, endeavoring to increase our portfolio yields in a prudent manner. In addition, the increase in the policy loans asset balance, which represents policyholders utilizing their accumulated policy cash value to pay for premiums, contributed to the increase in investment income for 2020.

Realized Gains (Losses) on Investments.  Realized investment gains and losses are as follows:

Years ended December 31,
(In thousands)
202020192018
Realized investment gains (losses):   
Sales, calls and maturities:   
Fixed maturity securities$(112)1,927 1,792 
Real estate 5,513 — 
Property and equipment9 (48)(80)
Other long-term investments9 — — 
Realized investment gains (losses)(94)7,392 1,712 
Change in fair value of equity securities1,596 962 (828)
Other-than-temporary impairments ("OTTI"):   
Fixed maturity securities — (776)
Real estate held for sale (3,105)— 
Realized losses on OTTI (3,105)(776)
Net realized investment gains$1,502 5,249 108 

In 2020, we recorded realized gains of $1.6 million primarily related to fair value changes in a preferred stock exchange traded fund investment owned at December 31, 2020. In 2019, we recognized a gain of $1.9 million related to the redemption of two fixed maturity securities. We also recorded a net realized gain of $2.4 million from Citizens-owned real estate transactions in 2019.


December 31, 20202023 | 10-K 4335

Table of Contents
CITIZENS, INC.
Net Investment Income. Our net investment income and investment performance are summarized as follows:

Years ended December 31,
(In thousands, except for %)
202320222021
Gross investment income:   
Fixed maturity securities$60,127 58,400 55,579 
Equity securities630 650 1,024 
Policy loans6,011 6,189 6,420 
Other long-term investments4,509 2,535 809 
Other576 246 54 
Total investment income71,853 68,020 63,886 
Less investment expenses(2,599)(2,594)(2,391)
Net investment income$69,254 65,426 61,495 
Average invested assets, at amortized cost$1,517,685 1,488,408 1,451,701 
Yield on average invested assets4.56 %4.40 %4.24 %

Due to insurance regulations, fixed maturity securities constitute the vast majority, or 88%, of our investment portfolio based on fair value and thus provide the vast majority of our investment income. Our net investment income increased 6% in 2023 compared to in 2022, primarily due to a higher average portfolio yield on our fixed maturity securities in 2023. Long-term investment income increased as our private equity investment asset base grew.

The annualized yield increased by 16 basis points in 2023 compared to 2022 as a result of the rising interest rate environment.

Investment Related Gains (Losses).  We recorded an investment related gain of $0.8 million during 2023, compared to a loss of $10.3 million in 2022. As described above, the gains and losses are primarily related to the fair value change of our limited partnership and equity securities investments, mostly in our Life Insurance segment, due to the volatility in equity markets. We did not sell all of these investments; however, the changes in fair values of our equity securities are reflected as investment related gains or losses in our income statement, in addition to executed transactions that result in a gain or loss.

Other Income. Other income consists primarily of supplemental contracts issued to policyholders in our Life Insurance segment upon the surrender or maturity of their original policies.


December 31, 2023 | 10-K 36

Table of Contents

CITIZENS, INC.
BENEFITS AND EXPENSES

Years ended December 31,
(In thousands)
Years ended December 31,
(In thousands)
202020192018
Years ended December 31,
(In thousands)
202320222021
Benefits and expenses:Benefits and expenses:   Benefits and expenses:  
Insurance benefits paid or provided:Insurance benefits paid or provided:   Insurance benefits paid or provided:  
Claims and surrendersClaims and surrenders$121,145 106,827 91,103 
Increase in future policy benefit reserves29,923 41,712 47,947 
Increase (decrease) in future policy benefit reserves
Policyholder liability remeasurement (gain) loss
Policyholders' dividendsPolicyholders' dividends5,587 6,040 6,362 
Total insurance benefits paid or providedTotal insurance benefits paid or provided156,655 154,579 145,412 
CommissionsCommissions32,069 34,222 34,962 
Other general expensesOther general expenses53,669 48,440 47,632 
Capitalization of deferred policy acquisition costsCapitalization of deferred policy acquisition costs(20,475)(22,255)(22,695)
Amortization of deferred policy acquisition costsAmortization of deferred policy acquisition costs27,439 28,268 34,235 
Amortization of cost of insurance acquiredAmortization of cost of insurance acquired1,816 1,546 2,458 
Goodwill impairment
Total benefits and expensesTotal benefits and expenses$251,173 244,800 242,004 

Payments of claims and surrenders benefits constitute the majority of our expenses. Total benefits and expenses paid increased in 2023 as compared to same period in 2022 driven by higher surrenders and matured endowments, higher policyholder liability remeasurement loss due to the higher surrenders and $3.0 million of higher commissions, driven by higher first year sales (which have higher commissions) and accrual of expense for renewal commissions we may owe to former independent consultants in Venezuela.

Claims and Surrenders.  Death claimPayments of death claims, surrender benefits and surrendermatured endowment benefits are our primary useuses of cash. As notedThe implementation of LDTI did not impact our reporting for Claims and Surrenders; for a discussion of 2022 to 2021 comparisons, see the 2022 10-K.
Years ended December 31,
(In thousands)
202320222021
Claims and surrenders:
Death claim benefits$22,458 25,758 31,380 
Surrender benefits56,856 48,743 51,638 
Endowment benefits8,296 8,864 9,572 
Matured endowment benefits41,855 31,478 20,304 
Property claims699 780 2,112 
Accident and health benefits458 211 332 
Other policy benefits5,371 4,101 4,397 
Total claims and surrenders$135,993 119,935 119,735 
Death claim benefits decreased 13% in the table below, claims and surrenders increased 13.4% from $106.8 million in 20192023 compared to $121.1 million in 2020.2022 due primarily to a lower volume of reported death claims.

cia-20201231_g3.jpgSurrender benefits increased 17% in 2023 compared to 2022 due to surrenders related to international policies that are nearing maturity as well as policies that have passed their surrender charge period. While we have implemented retention initiatives over the past few years, we believe that the high interest rates are negatively affecting these efforts, as policyholders surrender their policies to re-invest the cash values in higher interest rate products.


December 31, 20202023 | 10-K 4437

Table of Contents

CITIZENS, INC.
Years ended December 31,
(In thousands)
202020192018
Claims and surrenders:
Death claim benefits$27,195 25,100 22,598 
Surrender benefits54,827 49,293 41,176 
Endowment benefits11,026 12,247 13,341 
Matured endowment benefits21,580 15,147 9,088 
Property claims2,807 1,563 1,648 
Accident and health benefits219 232 260 
Other policy benefits3,491 3,245 2,992 
Total claims and surrenders$121,145 106,827 91,103 

Death claimMany of our endowment policies are reaching their contractual maturity dates and thus matured endowment benefits increased 8.3% in 2020. Theare increasing. We anticipated the $10.4 million increase in 2020 was concentrated in our Home Service Insurance segment and we believe likely reflected increased mortality due to the COVID-19 pandemic in our customer base in this segment. Mortality experience and COVID-19 impacts will continue to be closely monitored by the Company.
Surrender benefits increased 11.2% in 2020. Surrender benefits represented less than 1.2% of total direct life insurance in force of $4.6 billion as of December 31, 2020. The increase in surrender benefits is primarily within our Life Insurance segment.  A significant portion of surrender benefits relates to policies that have been in force and have little or no associated surrender charges.
Matured endowment benefits increased 42.5% in 2020 compared to 2019. These increases were anticipated2023 based upon the contractual maturity dates when our policyand expect continued increases in matured endowment benefits over the next few years as more of these contracts were sold and their expected maturities as set forth in their contracts.
Property claim expenses increased 79.6% in 2020 compared to 2019 due to the three hurricanes that hit Louisiana in the second half of 2020.expire.

Increase (Decrease) in Future Policy Benefit Reserves.  The change in future policy benefit reserves decreased 28.3% in 2020 compared to 2019. Future policy benefit reserves decrease as ourreflect the liability established to provide for the payment of policy benefits that we expect to pay in the future and thus generally increase when we have a larger in force block of business due to higher sales and persistency (i.e., more policies on which we expect to pay future benefits) and decrease when we have lower sales and persistency. LDTI impacted our reported reserves for 2022 and 2021, as LDTI is intended to improve the timeliness of recognizing changes in the liability for future benefits and standardize the rate used to discount future cash flows. Reserves decreased by $5.0 million from 2021 to 2022 and another $10.4 million from 2022 to 2023 despite increases in insurance issued and increases in our in force block of business decreases and thusdue to the decline was driven largely by lower policyholder retention. In 2019, changesamount of reserves released in actuarial valuation estimates associatedconnection with the conversion to a new actuarial valuation system also contributed $2.4 million to the decline.higher matured endowments and surrenders.

Policyholder Dividends.Liability Remeasurement (Gain) Loss. Most of our Life Insurance segment's international policies contain guaranteed cash valuesproducts are long-duration contracts that provide a specified, fixed amount of insurance benefit in exchange for a fixed premium. When a policy is initially issued, we establish a "net premium ratio" ("NPR") using assumptions regarding expected premiums and are participating (i.e., provide for cash dividendspolicyholder benefit liabilities. On a quarterly basis, we review actual versus expected experience in such quarter, which is reported as apportioned by our Board of Directors)a policyholder liability remeasurement gain (if better performance than assumptions) or loss (if lower performance than assumptions). The policyowner has several options with regardsloss increased from 2021 to the policy dividends2022 and annual premium benefits, which include, among other things, electingagain to receive cash, crediting such amounts towards the payment of premiums on the policy, leaving such amounts on deposit with the Company to accumulate at a defined interest rate or assigning them to a third-party which would allow for participation in the CISIP, as described in Item 1 - Business - International Products. Policyholders' dividends decreased by 7.5% in 2020 as compared to 20192023 due to a lower in force block of business and actions taken by the Company to reduce discretionary dividends on existing international policies in response to the sustained low interest rate environment.unfavorable surrender experience.

Commissions. Commission expenses are a cost of acquiring business, as commissions are the primary compensation paid to our independent consultants and independent agents for selling our products. First year commission rates are higher than renewal commission rates. Commissions fluctuate directly in relation to sales and thus the decreaseincrease in commissions over the 3-year period ending December 31, 2023 was due to higher first year sales in 2020each period as compared to 2019the prior period. Additionally, commission expense in 2023 was higher due to lower salesa $1.3 million accrual of expense for renewal commissions we may owe to former independent consultants in 2020.Venezuela.

Other General Expenses.  Total general expenses increased 10.8%$2.0 million, or 4%, in 20202023 compared to 2019 due2022. The increase was primarily driven by costs related to changestrategic growth initiatives, a search for a new CEO and costs related to moving our international business from Bermuda to Puerto Rico. We continue to work on managing controllable operating expenses while investing in control and severance expenses as described above, partially offset by a $2.2 million reduction in our 7702 compliance best estimate liability and decreases in audit and long-term incentive compensation expenses.growth initiatives.


December 31, 2020 | 10-K 45

Table of Contents

CITIZENS, INC.
We perform an expense study on an annual basis, utilizing an enterprise-wide time study, and we adjust cost allocations among entities as needed based upon this review.  Any allocation changes are reflected in the segment operations, but do not impact consolidated expenses.

Capitalization of DAC.Deferred Policy Acquisition Costs ("DAC").  We capitalize costs related to successful sales of our insurance products, which include certain commissions, policy issuance costs, and underwriting and agency expenses. These costs vary based upon amounts or premiums received related to new and renewal business. Capitalized DAC was $20.5 million and $22.3 million in 2020 and 2019, respectively.  Decreases in capitalized amounts areincreased each year during the 3-year period ended December 31, 2023, which is in line with the decreases notedincreases in new sales activity. These costs will vary based upon successful efforts related to newly issued policies and renewal business.  Significantly lower amounts are capitalized related to renewal business in correlation with the lower commissions paid on that business compared to first year business, which has higher commission rates.

Amortization of DAC.Deferred Policy Acquisition Costs. Amortization of DAC totaled $27.4$15.5 million and $28.3$14.4 million in 20202023 and 2019,2022, respectively. Amortization ofLTDI also changed the manner in which we amortize DAC and thus reported amounts for 2022 and 2021 have changed. DAC is impacted by new business, persistency andamortized on a constant level basis over the levelexpected term of surrenders. Additionally, 2019 included $1.4 million of amortization associated with the conversionrelated contracts to a new actuarial valuation system.
Amortization of Cost of Insurance Acquired ("COIA"). Amortization of COIA increased in 2020 compared to 2019 due primarily to an update in our Home Service Insurance segment's expected earned rate assumptions used within annuity models that resulted in additional amortization of approximately $0.2 million in 2020.approximate straight-line amortization.

Federal Income Tax.Goodwill Impairment. Federal income tax benefitIn 2021, we recognized a goodwill impairment in our Life Insurance segment of $1.3 million$12.6 million. The impairment was triggered by increases in 2020 and federal income tax expenseour carrying value of $7.1 million in 2019 resulted in effective tax rates of 10.8% and 126.0%, respectively.  Subsequentthe Life Insurance segment due to the novationrelease of alla $43.8 million uncertain tax position in the fourth quarter of 2021 following the expiration of the international policies issued by CICA to CICA Ltd.,statute of limitations for the earnings of CICA Ltd. are subject to Subpart F of the IRC and, therefore, are included in Citizens' taxable income. The Subpart F income inclusion generated $2.2 million of federal income tax expense in 2020, as compared to $5.9 million in 2019. The decrease in tax from Subpart F income was partially offset in 2019 and 2020 by foreign income tax rate differential of $1.6 million and $1.8 million, respectively. Differences between our effective tax rate and the statutory tax rate result from income and expense items that are treated differently for financial reporting and tax purposes. Refer to Note 9. Income Taxes in the notes to our consolidated financial statements for further discussion.year ended December 31, 2017.


December 31, 2023 | 10-K 38

Table of Contents
CITIZENS, INC.
SEGMENT OPERATIONS

OurAs described above, our business is comprised of two operating business segments, as detailed below.segments:

Life Insurance
Home Service Insurance


December 31, 2020 | 10-K 46

Table of Contents

CITIZENS, INC.
These segments are reported in accordance with U.S. GAAP. The Company evaluates profit and loss performance based on net income (loss) before federal income taxes for these segments. The Company's Other Non-Insurance enterprises include non-insurance operations such as IT and corporate-support functions, which are included in the table presented below to properly reconcile the segment information with the consolidated financial statements of the Company.

Years ended December 31,
(In thousands)
202020192018
Income (loss) before federal income taxes:
Segments:
Life Insurance$9,894 11,795 12,085 
Home Service Insurance(3,470)1,181 (2,496)
Total Segments6,424 12,976 9,589 
Other Non-Insurance Enterprises(18,741)(7,231)(7,587)
Total income (loss) before federal income taxes$(12,317)5,745 2,002 
The following table sets forth income (loss) before federal income taxes by segment during the periods indicated.

Years ended December 31,
(In thousands)
202320222021
Income before federal income taxes:
Segments:
Life Insurance$28,621 25,423 31,902 
Home Service Insurance3,013 6,563 4,173 
Total Segments31,634 31,986 36,075 
Other Non-Insurance Enterprises(5,460)(4,609)(5,570)
Total income before federal income taxes$26,174 27,377 30,505 


December 31, 2023 | 10-K 39

Table of Contents
CITIZENS, INC.
LIFE INSURANCE

Our Life Insurance segment primarily issues ordinary whole life insurance and endowment policies in U.S. dollar-denominated amounts to non-U.S. residents in more thanover 75 countries through almostover 1,000 active independent marketing consultants as of December 31, 2020.2023. Detailed results of operations for the Life Insurance segment for the periods indicated are as follows:

Years ended December 31,
(In thousands)
Years ended December 31,
(In thousands)
202020192018
Years ended December 31,
(In thousands)
202320222021
Revenue:   
Premiums$129,202 137,666 141,146 
Revenues:Revenues:  
Premiums:
Life insurance
Life insurance
Life insurance
Accident and health insurance
Net investment incomeNet investment income45,885 44,779 39,985 
Realized investment gains, net1,340 6,795 358 
Investment related gains (losses), net
Other incomeOther income1,806 1,412 1,833 
Total revenue178,233 190,652 183,322 
Total revenues
Benefits and expenses:Benefits and expenses:   Benefits and expenses:  
Insurance benefits paid or provided:Insurance benefits paid or provided:   Insurance benefits paid or provided:  
Claims and surrendersClaims and surrenders93,813 82,964 69,149 
Increase in future policy benefit reserves25,825 39,873 43,671 
Increase (decrease) in future policy benefit reserves
Policyholder liability remeasurement (gain) loss
Policyholders' dividendsPolicyholders' dividends5,554 6,004 6,316 
Total insurance benefits paid or providedTotal insurance benefits paid or provided125,192 128,841 119,136 
CommissionsCommissions17,944 20,128 20,079 
Other general expensesOther general expenses16,323 23,012 18,718 
Capitalization of deferred policy acquisition costsCapitalization of deferred policy acquisition costs(15,568)(17,448)(17,194)
Amortization of deferred policy acquisition costsAmortization of deferred policy acquisition costs23,987 23,832 29,915 
Amortization of cost of insurance acquiredAmortization of cost of insurance acquired460 492 583 
Goodwill impairment
Total benefits and expensesTotal benefits and expenses168,338 178,857 171,237 
Income before income tax expense$9,895 11,795 12,085 
Income (loss) before federal income taxes
Premiums.
  Premium revenues decreased by 6.1%
In our Life Insurance segment we reported income before federal income tax of $28.6 million in 20202023, as compared to 2019 as first year premiums decreased by 11.1%, while renewal premiums declined by 5.7%. While first year premiums declined sharply$25.4 million in 20202022 and $31.9 million in 2021. As in our consolidated operations, investment related gains and losses caused significant fluctuations from period to period and are not indicative of our operating results. Key operating measures resulted in year-over-year revenue gains in each of the 3-year periods reflected above due to the COVID-19 pandemic, we experienced progressive improvementincreases in our new business production for our international business during the second halfnet investment income in each year, and year-over-year benefit and expense increases in each of the year as described above3-year periods due primarily to increases in surrenders and in the fourth quarter we experienced the highest level ofmatured endowments and higher commissions, driven by higher first year sales over the last three years due(which have higher commissions) and accrual of expense for renewal commissions we may owe to executing on our strategic initiatives.former independent consultants in Venezuela.


December 31, 20202023 | 10-K 4740

Table of Contents

CITIZENS, INC.
Life Insurance segment premium breakout is detailed below. Since LDTI did not impact reported revenue results, comparisons between the 2022 and 2021 years are not discussed below. See the 2022 10-K for such discussion.

Years ended December 31,
(In thousands)
Years ended December 31,
(In thousands)
202020192018
Years ended December 31,
(In thousands)
202320222021
Premiums:Premiums:   Premiums:  
First yearFirst year$10,397 11,692 11,451 
RenewalRenewal118,805 125,974 129,695 
Total premium$129,202 137,666 141,146 
Total premiums

92%Premiums. First year premiums increased $1.6 million in 2023 compared to 2022 due to sales of new products and expanded domestic distribution. Our total premiums for 2023 decreased $2.5 million compared to 2022 as renewal premiums declined. We derive most of our Life Insurance premium revenue in each of the past three years was generated by renewal premiums. The Company has taken actions over the past few years to pursue long-term growth and stability, including reducing discretionary dividends on existing international policies in response to the sustained low interest environment and making changes to our distribution, which has negatively impacted sales levels. These changes also included the discontinuance of new business in Brazil in April 2018, following the review of our international business model and regulatory risks. Brazil had been one of our top premium-producing countries in our international life insurance business for the prior several years. Finally, Venezuela, which has historically been one of our top premium-producing countries, has experienced prolonged economic and political turmoil, which has negatively impacted our sales in the country, decreasing approximately 10% in each of 2020 and 2019. As discussed in Part I. Item 1, Business - Strategic Initiatives, we are beginning to implement on our growth strategies in the Life Insurance segment by expanding our product offeringsfrom renewal premiums, which decreased 4% in 2023 as compared to 2022. As described above, this decline is due to high surrenders and matured endowments over the U.S. market.last several years.

Endowment sales represent a significant portion of our new business sales internationally and totaled approximately $8.6 million and $9.3 million, representing approximately 82.7% and 79.5% of total first year premiums in 2020 and 2019, respectively.

Most of our life insurance policies contain a policy loan provision, which allows the policyholder to use the accumulated cash value of a policy to pay premiums. These accumulated cash values can also be taken as a cash loan from the policy at the request of the policyholder and are secured by the policy values. The policy loan asset balance increased 2.0% from 2019 to 2020 and remains at the same approximate ratio to life reserves as noted in prior years.

International Premiums. Life insurance premiums are generated largely from our international policyholders living in over 75 different countries across the globe. The majority of our international premiums are derived from whole life and endowment products. The following table sets forth forour direct premiums collected from our top five producing countries our direct premiums fromof our international life insurance business for the periods indicated.

cia-20201231_g4.jpg

December 31, 2020 | 10-K 48

Table of Contents

CITIZENS, INC.
Years ended December 31,
(In thousands, except for %)
Years ended December 31,
(In thousands, except for %)
202020192018
Years ended December 31,
(In thousands, except for %)
202320222021
Country:Country:      Country:  
ColombiaColombia$25,783 20.4 %$26,768 20.1 %$27,605 20.0 %Colombia$25,453 21.2 21.2 %$25,181 20.6 20.6 %$24,829 20.2 20.2 %
Taiwan
VenezuelaVenezuela19,956 15.8 22,353 16.8 24,783 18.0 
Taiwan19,078 15.1 19,403 14.6 18,888 13.7 
EcuadorEcuador13,301 10.5 14,198 10.6 15,187 11.0 
ArgentinaArgentina9,175 7.3 10,069 7.6 9,953 7.2 
Other Non-U.S.Other Non-U.S.38,992 30.9 40,562 30.3 41,309 30.1 
TotalTotal$126,285 100.0 %$133,353 100.0 %$137,725 100.0 %Total$120,211 100.0 100.0 %$122,261 100.0 100.0 %$122,805 100.0 100.0 %
 
SalesDomestic Premiums. Our domestic in-force life insurance business consists primarily of closed blocks of business from Colombia, Venezuelavarious insurance companies we have acquired over the years. As discussed, we have recently re-launched our domestic life insurance business through CICA Domestic by expanding our licenses to new states, developing new final expense and Taiwan representedliving benefit products, entering into new white label and other distribution agreements and obtaining a B++ A.M. Best rating. Because the majority of the new and renewalthis business still consists of closed blocks of business, premiums in 2020 and 2019. Overall, all of our top five countries listed above experienced a decline in premium levels from 2019 to 2020, with the biggest decrease occurring in Venezuela. As we discussed above, our in force business, in terms of policy counts and amount of in force insurance, has been declining for several years due to changes we made to our products and distribution over the last few years, which resulted in the pace of new policies issued lagging the number of policies terminated from death, surrender or lapse. We believe the economic uncertainty in Venezuela contributed to the larger decline in that country.

Domestic Premiums. Domestic premiums in ourdomestic Life Insurance segment were $5.1 millionlower in 2020, down from $6.2 million2023 compared to 2022 despite growth in 2019. We discontinued new sales of domestic ordinary whole life and endowment life insurance products within our Life Insurance segment in 2017; therefore, the majority of the premium recorded in 2018, 2019 and 2020 is related to renewalnewly relaunched business. We plan to expand our Life Insurance segment to the Hispanic market in the U.S and expect to begin selling in this market during 2021 as detailed above under Item 1 - Business - Strategic Initiatives.

Net Investment Income.  NetOur net investment income increased 7% in our Life Insurance segment increased 2.5% in 20202023 compared to 20192022 due to continued growth inour higher average invested assets. We experienced a decrease in portfolio yieldyield. The majority of 13 basis points in this segment in 2020 compared to 2019 as we continue to face a challenging investment environment forincome is derived from fixed maturity assets, which account for the majority ofsecurities; however, long-term investment income continued to increase as our investment portfolio. See the Investments section below for more detailed information on our investments.limited partnership asset base grew.

Years ended December 31,
(In thousands, except for %)
202020192018
Net investment income$45,885 44,779 39,985 
Average invested assets, at amortized cost1,071,792 1,016,055 958,135 
Annualized yield on average invested assets4.28 %4.41 %4.17 %

Realized Investment Related Gains (Losses), Net.  The realized gain for 2020 was primarily due to the appreciationinvestment related gains and losses in the value ofeach period were a preferred stock exchange traded fund purchased during the first quarter as we were able to take advantageresult of the change in estimated fair market dislocationvalue for our limited partnerships, as previously discussed.

Claims and Surrenders. The following table sets forth our primary claims and surrender benefits within our Life Insurance segment. LDTI did not impact claims and surrender benefit expenses; for a discussion of 2022 to identify an attractive risk-adjusted investment opportunity. Realized gains for 2019 were primarily due to a realized gain of $5.5 million during2021 comparison see the first quarter of 2019 related to the sale of our former corporate headquarters in Austin, Texas and $1.3 million gain on fixed maturity redemptions above par.2022 10-K.


December 31, 20202023 | 10-K 4941

Table of Contents

CITIZENS, INC.
Years ended December 31,
(In thousands)
202320222021
Claims and surrenders:
Death claim benefits$4,803 6,091 8,160 
Surrender benefits53,462 45,554 49,439 
Endowment benefits8,289 8,851 9,565 
Matured endowment benefits41,252 30,897 19,709 
Accident and health benefits265 96 135 
Other policy benefits5,357 4,087 4,382 
Total claims and surrenders$113,428 95,576 91,390 
Claims and Surrenders. A breakout of death claim and surrender benefits for the Life Insurance segment is detailed below.
cia-20201231_g5.jpg
Years ended December 31,
(In thousands)
202020192018
Claims and surrenders:
Death claim benefits$5,990 6,710 5,880 
Surrender benefits52,218 46,062 38,187 
Endowment benefits11,016 12,233 13,329 
Matured endowment benefits20,965 14,601 8,548 
Accident and health benefits149 128 229 
Other policy benefits3,475 3,230 2,976 
Total claims and surrenders$93,813 82,964 69,149 
78%The majority of our claims and surrender benefits in 2020 and 73% in 2019our Life Insurance segment were related to payment of surrender benefits and matured endowment benefits. Policy surrenders increased 13.4% in 2020 as compared to 2019 and matured endowment benefits increased by 43.6% in 2020. These expenses have been increasing2023 as compared to 2022. Many of our endowment policies are reaching their contractual maturity dates and thus matured endowment benefits are increasing. We expect this trend to continue over the last several years, which is expected,next few years. Policy surrenders increased partially due to the aging of this block of business - a significant portion of surrenders relatesrelated to international policies that are nearing maturity as well as policies that have beenpassed their surrender charge period. Death claims benefits decreased in force and have little to no associated surrender charges and endowment products reaching their stated maturities. These charges are within expected levels.

The other key component of claims and surrender benefits is death claim benefits, which decreased 10.7% in 20202023 compared to 2019.2022. Mortality experience is closely monitored by the Company as a key performance indicator and these amounts were within expected levels.

Increase (Decrease) in Future Policy Benefit Reserves. The change in future policy benefit reserves decreased in each of the 3-year periods ending December 31, 2023 as a result of reserves released from higher matured endowment and surrender benefits, which decrease was partially offset by increases in insurance issued and increases in our in force block of business.

Policyholder Liability Remeasurement (Gain) Loss. The policyholder liability remeasurement loss increased from 2021 to 2022 and again to 2023 due to unfavorable surrender experience.

Other General Expenses. General expenses increased by 3% in this segment in 2023 compared to 2022 due primarily to expenses related to costs associated with the re-launch of our domestic life insurance business which is a strategic growth initiative.

HOME SERVICE INSURANCE

We operate in the Home Service Insurance market through our subsidiaries Security Plan Life Insurance Company ("SPLIC"), Magnolia Guaranty Life Insurance Company ("MGLIC") and Security Plan Fire Insurance Company ("SPFIC"), and focus on the life insurance needs of the middle- and lower-income markets, primarily in Louisiana, Mississippi and Arkansas. Our policies are sold and serviced through a home service insurance marketing distribution system of 415 independent agents who work on a debit route system and through funeral homes that sell policies, collect premiums and service policyholders.

Our Home Service Insurance products consist primarily of small face amount ordinary whole life and pre-need policies, which are designed to fund final expenses for the insured, primarily consisting of funeral and burial costs. ToIn 2021, we added a much lesser extent, our Home Service Insurance segment sells limited-liability, named-peril property policies

December 31, 2020 | 10-K 50

Table of Contents

CITIZENS, INC.
covering dwellings and contents. We provide $30,000 maximum coverage on any one dwelling and contents, while content only coverage and dwelling only coverage are both limitednew whole life product to $20,000.

We provide final expense ordinary life insurance and annuity products primarily to middle- and lower-income individuals and families in Louisiana, Mississippi and Arkansas, a demographicthis market that has been disproportionally impacted by the COVID-19 pandemic.

Years ended December 31,
(In thousands)
202020192018
Revenue:   
Premiums$46,128 46,681 46,714 
Net investment income13,051 13,058 13,125 
Realized investment gains (losses), net223 1,470 (46)
Other income (loss)19 (1)
Total revenue59,421 61,213 59,792 
Benefits and expenses:   
Insurance benefits paid or provided:  
Claims and surrenders27,332 23,863 21,954 
Increase in future policy benefit reserves4,098 1,839 4,276 
Policyholders' dividends33 36 46 
Total insurance benefits paid or provided31,463 25,738 26,276 
Commissions14,125 14,094 14,883 
Other general expenses17,402 19,517 20,435 
Capitalization of deferred policy acquisition costs(4,907)(4,807)(5,501)
Amortization of deferred policy acquisition costs3,452 4,436 4,320 
Amortization of cost of insurance acquired1,356 1,054 1,875 
Total benefits and expenses62,891 60,032 62,288 
Income (loss) before income tax expense$(3,470)1,181 (2,496)
Premiums.  First year premiums in this segment were negatively impacted by the COVID-19 pandemichigher allowable face values and thus declined slightly in 2020 as compared to 2019. We had temporary office closures in Louisiana during the second and third quarters due to the COVID-19 pandemic anda new critical illness insurance product. In June 2023, we have also had to curtail the sales of certain product offerings that require extensive person-to-person sales interaction. Premiums were also negatively affected due to three hurricanes in Louisiana during 2020 that increased reinsurance premiums paid to our reinsurers, which we net against premium revenue.

The following table sets forth our direct premiums by state for the periods indicated.

Years ended December 31,
(In thousands, except for %)
202020192018
State      
Louisiana$42,950 90.2 %$42,867 90.2 %$42,898 90.2 %
Mississippi1,955 4.1 2,037 4.3 2,105 4.4 
Arkansas1,690 3.6 1,660 3.5 1,675 3.5 
Other states995 2.1 938 2.0 857 1.9 
Total premiums$47,590 100.0 %$47,502 100.0 %$47,535 100.0 %
stopped selling property insurance.


December 31, 20202023 | 10-K 5142

Table of Contents

CITIZENS, INC.
Detailed results of operations for the Home Service Insurance segment for the periods indicated are as follows:

Years ended December 31,
(In thousands)
202320222021
Revenues:   
Premiums:
Life insurance$43,185 43,430 44,243 
Accident and health insurance916 781 750 
Property insurance793 4,850 3,677 
Net investment income13,832 13,632 13,224 
Investment related gains (losses), net522 (1,277)618 
Other income17 
Total revenues59,265 61,417 62,519 
Benefits and expenses:   
Insurance benefits paid or provided:  
Claims and surrenders22,565 24,359 28,345 
Increase in future policy benefit reserves5,307 910 1,951 
Policyholder liability remeasurement (gain) loss307 1,156 605 
Policyholders' dividends30 23 40 
Total insurance benefits paid or provided28,209 26,448 30,941 
Commissions16,345 16,191 16,716 
Other general expenses16,690 16,444 14,739 
Capitalization of deferred policy acquisition costs(8,050)(6,957)(6,566)
Amortization of deferred policy acquisition costs2,565 2,230 1,909 
Amortization of cost of insurance acquired493 498 607 
Total benefits and expenses56,252 54,854 58,346 
Income (loss) before federal income taxes$3,013 6,563 4,173 

In our Home Service Insurance segment, our net income before federal income taxes decreased by $3.6 million from 2022 to 2023 due primarily to the impact of ceasing our property insurance operations as of June 30, 2023, described above, and higher future policy benefit reserves. Net income before federal income taxes increased from 2021 to 2022 due primarily to lower death claims benefits and fewer hurricane property claims partially offset by investment related losses due to the changes in the fair value of our equity securities and higher other general operating expenses in 2022.

Premiums. Total premium revenue declined in 2023 compared to 2022 due primarily to the impact of ceasing our property insurance operations as of June 30, 2023 and slightly lower life renewal premiums due to lower persistency. Our first year premiums increased 4% in 2023 compared to 2022.


December 31, 2023 | 10-K 43

Table of Contents
CITIZENS, INC.
Claims and Surrenders.  A breakout of death claimClaims and surrender benefits, forwhich are the largest portion of our expenses in the Home Service Insurance segment is detailed below.are summarized below:

Years ended December 31,
(In thousands)
Years ended December 31,
(In thousands)
202020192018
Years ended December 31,
(In thousands)
202320222021
Claims and surrenders:Claims and surrenders:
Death claim benefits
Death claim benefits
Death claim benefitsDeath claim benefits$21,205 18,390 16,718 
Surrender benefitsSurrender benefits2,609 3,231 2,988 
Endowment benefitsEndowment benefits10 14 12 
Matured endowment benefitsMatured endowment benefits615 546 541 
Property claimsProperty claims2,807 1,563 1,648 
Accident and health benefitsAccident and health benefits70 104 31 
Other policy benefitsOther policy benefits16 15 16 
Total claims and surrendersTotal claims and surrenders$27,332 23,863 21,954 

The majority of claims and surrender benefits in our Home Service Insurance segment relate toare death claim benefits. Death claim benefits increased 15.3%decreased 10% in 20202023 compared to 20192022 due primarily to the COVID-19 pandemica lower volume of reported claims. We believe death claims in 2021, and the average dollar amount of claims incurred.to a lesser extent in 2022 were impacted by COVID-19. Mortality experience is closely monitored by the Company and can fluctuate based on reported claims as a key performance indicator.fluctuate.

The other primary claimsSurrender benefits increased in 2023 compared to 2022. We believe the impact of inflation and surrender benefits were:curtailment of COVID-19 relief government aid in 2022 is negatively impacting persistency.

Increase in Future Policy Benefit Reserves. Surrender benefits decreasedFuture policy benefit reserves increased in 20202023 compared to 2019 but were within anticipated ranges based on management expectations.2022 due to lower death claims.

Other General Expenses.Property claims Other general expenses increased materiallyslightly in 20202023 compared to 2019. During the third quarter of 2020, SPFIC was impacted by Hurricane Laura, a Category 4 hurricane that caused significant damage in Louisiana. During the fourth quarter of 2020 SPFIC was also impacted by Hurricanes Delta and Zeta, both of which were Category 2 storms that also hit Louisiana. The Company has a reinsurance agreement that covers catastrophic events such as a hurricane. The reinsurance agreement specifies a maximum coverage per event of $11.0 million and a retention level of $0.5 million per event. We have paid the $0.5 million retention in claim amounts for each of Hurricane Laura and Delta and do not believe we will exceed the maximum coverage; however, any claims in excess of $11.0 million would have2022 due primarily due to be paid by SPFIC. Hurricane Zeta has been a less significant storm and at this point, we do not expect the impact of this storm to have a material effect on our consolidated financial statements.higher employee health benefit costs.

OTHER NON-INSURANCE ENTERPRISES

Years ended December 31,
(In thousands)
Years ended December 31,
(In thousands)
202020192018
Years ended December 31,
(In thousands)
202320222021
Income (loss) before income tax expense(18,741)(7,231)(7,587)
Income (loss) before federal income tax

This operating unit represents the administrative support entities to the insurance operations whose revenues are primarily intercompany and have been eliminated in consolidation under U.S. GAAP, which typically results in a segment loss. Revenue in this operating unit consists primarily of net investment income and realized investment related gains or losses, while expenses consist of other general expenses.expenses related to corporate functions. The loss reported for 2020 was negatively impacted by the change in control costs described above, which contributed to the $19.9 million of2023 increased as other general expenses. The loss in 2019 was impacted by an impairment loss of $3.1 million in connection with reclassifying our Citizens Academy training facility located near Austin, Texas as real estate heldexpenses increased for sale. This facility is no longer being used by the Company and is for sale.reasons discussed above.


December 31, 2020 | 10-K 52

Table of Contents

CITIZENS, INC.
INVESTMENTS

Our investments are an integral part of our business success, as we invest the majority of premiums collected to pay for future benefits and rely on net investment income for our ongoing operations. The administration of our investment portfolio is handled by our management and a third-party investment manager, pursuant to Board-approved investment guidelines, with all trading activity approved by each boardguidelines. As a primary goal of Citizens and itsstate insurance subsidiaries. Stateregulation is to ensure the solvency of an insurance company, state insurance statutes prescribestrictly regulate the quality and percentage of the various types of investments that may be made by insurance companies and generally permit investmentcompanies. The majority of investments are required to be in qualified state, municipal, federal and foreign government obligations and high quality corporate bonds,bonds. To a lesser extent, we may invest in preferred and common stock, limited partnerships and mortgage loansloans. In executing investing activities our management and real estate within certain specified percentages. third-party investment manager are incorporating environmental, social and governance factors into their respective

December 31, 2023 | 10-K 44

Table of Contents
CITIZENS, INC.
investment processes as appropriate. These factors include investing in opportunities to help mitigate climate change by pursuing relevant investments across asset classes.

Our investment guidelines comply with the applicable statutescash and require thatinvested assets at December 31, 2023 were $1.4 billion, of which 87% was invested in fixed maturity securities, both governmentall of which are classified as available-for-sale. We closely monitor the duration of our fixed maturity investments, and corporate,investment purchases and sales are investment grade and comprise a majority of the investment portfolio. The assets are intended to mature in accordanceexecuted with the average maturityobjective of the insurance products andhaving adequate funds available to provide the cash flow forsatisfy our insurance company subsidiaries to meet their respective policyholder obligations and operating expenses.obligations.

The following table shows the carrying value of our investments by investment category and cash andalong with the percentage of each to total invested assets.
Years ended December 31,
(In thousands, except for %)
2020%2019%
Cash and invested assets:
Fixed maturity securities:    
U.S. Treasury and U.S. Government-sponsored enterprises$16,117 1.0 %$15,878 1.0 %
Corporate877,208 52.8 650,088 42.6 
Municipal bonds (1)
409,665 24.7 536,284 35.1 
Mortgage-backed (2)
140,184 8.5 131,387 8.6 
Asset-backed46,091 2.8 44,203 2.9 
Foreign governments118  119 — 
Total fixed maturity securities1,489,383 89.8 1,377,959 90.2 
Short-term investments  1,301 0.1 
Cash and cash equivalents34,131 2.1 46,205 3.0 
Other investments:  
Policy loans83,318 5.0 82,005 5.4 
Equity securities22,102 1.3 16,033 1.1 
Real estate and other long-term investments29,865 1.8 2,956 0.2 
Total cash and invested assets$1,658,799 100.0 %$1,526,459 100.0 %

As of December 31,
(In thousands, except for %)
2023%2022%
Cash and invested assets:
Fixed maturity securities:    
U.S. Treasury and U.S. Government-sponsored enterprises$9,715 0.7 %$13,278 1.0 %
Corporate787,607 55.1 715,645 52.5 
Municipal bonds (1)
287,231 20.1 307,358 22.5 
Mortgage-backed (2)
97,294 6.8 99,995 7.3 
Asset-backed57,134 4.0 43,242 3.2 
Foreign governments  101 — 
Total fixed maturity securities1,238,981 86.7 1,179,619 86.5 
Short-term investments  1,241 0.1 
Cash and cash equivalents26,997 1.8 22,973 1.7 
Other investments:
Policy loans75,359 5.3 78,773 5.8 
Equity securities5,282 0.4 11,590 0.8 
Other long-term investments82,725 5.8 69,558 5.1 
Total cash and invested assets$1,429,344 100.0 %$1,363,754 100.0 %
(1) Includes $164.0$124.2 million and $188.1$133.2 million of securities guaranteed by third parties for the years endedat December 31, 20202023 and 2019,2022, respectively.
(2) Includes $139.8$96.1 million and $130.1$98.8 million of U.S. Government agencies and government-sponsored enterprises for the years endedat December 31, 20202023 and 2019,2022, respectively.

During 2020, we continued repositioningThe carrying value of the Company’s fixed maturity securities investment portfolio at December 31, 2023 was $1.24 billion compared to $1.18 billion at December 31, 2022. As discussed above, this increase primarily reflects the impact of interest rate sensitivity on the fair value of our fixed maturity securities. The distribution of the credit ratings of our portfolio into more diversified holdings as part of our investment management strategy. As investments matured or were called, the Company increased investments in corporatefixed maturity securities which now represent 52.8% of our cash and invested assetsby carrying value as of December 31, 2020 as compared to 42.6% at2023 did not materially change from December 31, 2019. The Company has also decreased its exposure to2022 – the municipal bond market, which now represents 24.7% of the investment portfolio in 2020 compared to 35.1% in 2019.weighted average was “A” at both dates.

Cash and cash equivalents increased as of December 31, 2023 compared to December 31, 2022 and fluctuates from period-to-period primarily due to the timing of operating and investing activities.

Equity securities decreased as of December 31, 20202023 compared to December 31, 20192022 as we reduced our mutual fund exposure to take advantage of higher fixed maturity yields.

Other long-term investments increased to $82.7 million as of December 31, 2023, as compared to $69.6 million as of December 31, 2022 due to timingadditional funding of cash inflows and investments of cash into marketable securities.our limited partnership investments.


December 31, 20202023 | 10-K 5345

Table of Contents

CITIZENS, INC.
Real estate and other long-term investments increased to $29.9 million as of December 31, 2020 as compared to $3 million as of December 31, 2019 primarily due to investments of $18.1 million in private equity funds and other alternative investments and payment of $8.8 million to a Rabbi Trust for the benefit of Mr. Kolander representing the severance payments due to him under his employment agreement and Chief Executive Officer Separation of Service and Consulting Agreement in connection with his resignation following the change in control.

At December 31, 2020, investments in fixed maturity and equity securities were 91.1% of our total cash and invested assets.  All of our fixed maturity securities were classified as available-for-sale at December 31, 2020 and 2019.  We had no fixed maturity securities that were classified as trading securities at December 31, 2020 or 2019.

The following table shows annualized investment yields by segment operationsand on a consolidated basis as of December 31 for each year presented.
YearLife
Insurance
Home
Service Insurance
Consolidated
20204.28 %4.37 %4.24 %
20194.41 %4.45 %4.36 %
20184.17 %4.52 %4.17 %
YearLife
Insurance
Home
Service Insurance
Consolidated
20234.58 %4.53 %4.56 %
20224.40 %4.48 %4.40 %
20214.26 %4.37 %4.24 %

Yields on investmentinvested assets vary between segment operations due to different portfolio mixes and durations in the segments.  Oureach segment's portfolio. The consolidated yields include our other non-insurance enterprises. The annualized yield on average invested assets on the consolidated level decreased twelve basis pointsincreased across our segments in 20202023 compared to 2019,2022 resulting primarily driven byfrom the Life Insurance segment.rising interest rate environment.

Credit quality is an important feature of our investment guidelines for our fixed maturity securities. Credit ratings reported for the periods indicated are assigned by a Nationally Recognized Statistical Rating Organization ("NRSRO") such as Moody’s Investors Service, Standard & Poor’s and Fitch Ratings.  A credit rating assigned by a NRSRO is a quality-based rating, with AAA representing the highest quality and D the lowest, with BBB and above being considered investment grade.  If there is no NRSRO rating, the Company may use credit ratings of the NAIC Securities Valuation Office ("SVO") as assigned.  Securities rated by the SVO are grouped in the equivalent NRSRO category as stated by the SVO, and securities that are not rated by a NRSRO are included in the "other" category.

The following table shows the distribution of the credit ratings of our portfolio of fixed maturity securities by carrying value.

December 31,
(In thousands, except for %)
December 31,
(In thousands, except for %)
2020%2019%
December 31,
(In thousands, except for %)
2023%2022%
AAAAAA$31,990 2.1 %$56,977 4.1 %AAA$36,233 2.9 2.9 %$36,254 3.1 3.1 %
AAAA449,934 30.3 513,190 37.2 
AA451,488 30.3 385,345 28.0 
BBBBBB532,993 35.8 406,515 29.5 
BB and otherBB and other22,978 1.5 15,932 1.2 
TotalsTotals$1,489,383 100.0 %$1,377,959 100.0 %Totals$1,238,981 100.0 100.0 %$1,179,619 100.0 100.0 %

The Company made new investments in investment grade bonds during 2020.2023.  Non-investment grade securities are the result of downgrades of issuers or securities acquired during acquisitions of other companies, as the Company has not purchased below investment grade securities.


December 31, 20202023 | 10-K 5446

Table of Contents

CITIZENS, INC.
As of December 31, 2020,2023, the Company held municipal fixed maturity securities that include third-party guarantees.  Detailed below is a presentation by credit rating of our municipal holdings by funding type.
 
December 31, 2020 December 31, 2023
General ObligationSpecial RevenueOtherTotal% Based on
Amortized
Cost
General ObligationSpecial RevenueOtherTotal% Based on
Amortized
Cost
(In thousands, except for %)(In thousands, except for %)Fair
Value
Amortized
Cost
Fair
Value
Amortized
Cost
Fair
Value
Amortized
Cost
Fair
Value
Amortized
Cost
Municipal fixed maturity securities shown including third-party guaranteesMunicipal fixed maturity securities shown including third-party guarantees
Municipal fixed maturity securities shown including third-party guarantees
Municipal fixed maturity securities shown including third-party guarantees
AAA
AAA
AAAAAA$22,785 22,066 3,334 3,096   26,119 25,162 6.7 %$13,986 13,921 13,921 6,783 6,783 6,892 6,892     20,769 20,769 20,813 20,813 6.6 6.6 %
AAAA66,897 62,227 129,071 120,231 12,479 10,787 208,447 193,245 51.2 
AA16,909 15,221 130,463 117,694 5,184 4,419 152,556 137,334 36.4 
BBBBBB4,273 4,169 11,491 11,062 1,592 1,450 17,356 16,681 4.4 
BB and otherBB and other4,509 4,432 678 608   5,187 5,040 1.3 
TotalTotal$115,373 108,115 275,037 252,691 19,255 16,656 409,665 377,462 100.0 %Total$65,596 66,336 66,336 209,470 209,470 235,466 235,466 12,165 12,165 12,401 12,401 287,231 287,231 314,203 314,203 100.0 100.0 %
Municipal fixed maturity securities shown excluding third-party guaranteesMunicipal fixed maturity securities shown excluding third-party guarantees
AAA$4,530 4,419     4,530 4,419 1.2 %
AA
AA
AAAA45,779 44,235 46,048 42,602 7,839 6,542 99,666 93,379 24.7 
AA30,432 28,169 164,915 149,742 8,156 7,146 203,503 185,057 49.0 
BBBBBB9,232 8,642 34,177 32,316   43,409 40,958 10.9 
BB and otherBB and other25,400 22,650 29,897 28,031 3,260 2,968 58,557 53,649 14.2 
TotalTotal$115,373 108,115 275,037 252,691 19,255 16,656 409,665 377,462 100.0 %Total$65,596 66,336 66,336 209,470 209,470 235,466 235,466 12,165 12,165 12,401 12,401 287,231 287,231 314,203 314,203 100.0 100.0 %

The table below shows the categories in which the Company held investments in special revenue bonds that were greater than 10% of fair value based upon the Company's portfolio of municipal fixed maturity securities at December 31, 2020.2023.

(In thousands, except for %)(In thousands, except for %)Fair
Value
Amortized Cost% of Total Fair Value(In thousands, except for %)Fair
Value
Amortized Cost% of Total Fair Value
EducationEducation$47,659 53,244 16.6 %
UtilitiesUtilities42,576 46,035 14.8 %
TransportationTransportation34,068 40,724 11.9 %
Utilities$69,190 60,895 16.9 %
Education71,766 66,174 17.5 %

The Company's municipal holdings are spread across many states, however,states. However, municipal fixed maturity securities from Texas and California comprise the most significant concentration of the total municipal holdings portfolio as of December 31, 2020.2023.


December 31, 2020 | 10-K 55

Table of Contents

CITIZENS, INC.
The Company holds 21.4%22% and 15% of its municipal holdings in Texas and California issuers, respectively, as of December 31, 2020.2023. There were no other states or individual issuer holdings that represented or exceeded 10% of the total municipal portfolio as of December 31, 2020.2023.
 
 General ObligationSpecial RevenueTotal
(In thousands)Fair
Value
Amortized
Cost
Fair
Value
Amortized
Cost
Fair
Value
Amortized
Cost
Texas securities including third-party guarantees     
AAA$22,176 21,557 3,334 3,096 25,510 24,653 
AA23,009 22,554 14,092 13,067 37,101 35,621 
A  22,334 21,855 22,334 21,855 
BBB  1,977 1,828 1,977 1,828 
BB and other  559 508 559 508 
Total$45,185 44,111 42,296 40,354 87,481 84,465 
Texas securities excluding third-party guarantees     
AAA$4,530 4,419   4,530 4,419 
AA33,368 32,710 3,612 3,316 36,980 36,026 
A6,063 5,830 30,117 29,028 36,180 34,858 
BBB1,224 1,152 5,547 5,209 6,771 6,361 
BB and other  3,020 2,801 3,020 2,801 
Total$45,185 44,111 42,296 40,354 87,481 84,465 

December 31, 2023 | 10-K 47

Table of Contents
CITIZENS, INC.
The table below represents the Company's detailed exposure to municipal bond portfolio by credit rating in Texas at December 31, 2023.

 General ObligationSpecial RevenueOtherTotal
(In thousands)Fair
Value
Amortized
Cost
Fair
Value
Amortized
Cost
Fair
Value
Amortized
Cost
Fair
Value
Amortized
Cost
Texas securities including third-party guarantees  
AAA$13,479 13,416 2,605 2,637   16,084 16,053 
AA16,432 16,405 13,518 15,170   29,950 31,575 
A  17,225 21,896   17,225 21,896 
Total$29,911 29,821 33,348 39,703   63,259 69,524 
Texas securities excluding third-party guarantees  
AA$25,058 24,971 4,496 4,979   29,554 29,950 
A4,853 4,850 16,245 18,088   21,098 22,938 
BBB  3,243 3,416   3,243 3,416 
BB and other  9,364 13,220   9,364 13,220 
Total$29,911 29,821 33,348 39,703   63,259 69,524 

The table below represents the Company's detailed exposure to municipal bond portfolio by credit rating in California at December 31, 2023.

General ObligationSpecial RevenueOtherTotal
(In thousands)Fair
Value
Amortized
Cost
Fair
Value
Amortized
Cost
Fair
Value
Amortized
Cost
Fair
Value
Amortized
Cost
California securities including third-party guarantees
AA$2,076 2,055 29,662 35,281 2,480 2,732 34,218 40,068 
A1,280 1,650 7,079 8,685   8,359 10,335 
BBB  570 570   570 570 
Total$3,356 3,705 37,311 44,536 2,480 2,732 43,147 50,973 
California securities excluding third-party guarantees
AA$456 445 4,524 5,259   4,980 5,704 
A2,900 3,260 15,298 18,721 2,480 2,732 20,678 24,713 
BBB  3,275 3,514   3,275 3,514 
BB and other  14,214 17,042   14,214 17,042 
Total$3,356 3,705 37,311 44,536 2,480 2,732 43,147 50,973 

IMPAIRMENT CONSIDERATIONS RELATED TO INVESTMENTS IN FIXED MATURITY AND EQUITY SECURITIES

Beginning January 1, 2020, in connection with the adoption of a new accounting standard, theThe Company assesses available-for-sale ("AFS") fixed maturity securities in an unrealized loss position for expected credit losses. See Note 1. Summary of Significant Accounting Policies for a discussion regarding our application of this accounting standard in 2020. The Company recorded nodid not record any credit lossesvaluation allowances on fixed maturity securities in 20202023 or other-than-temporary impairments ("OTTI") on securities in 2019.2022.

Gross unrealized losses on AFS fixed maturity securities amounted to $1.9$158.7 million as of December 31, 20202023 and $1.6$205.3 million as of December 31, 2019.2022.  This increasedecrease in gross unrealized losses during 20202023 was a result of the increase in average market disruption caused byinterest rates at the COVID-19 pandemic.end of 2023 as compared to 2022.


December 31, 2023 | 10-K 48

Table of Contents
CITIZENS, INC.
Information on both unrealized and realized gains and losses by category is set forth in Note 2. Investments of the notes to our consolidated financial statements.

REINSURANCE

As is customary among insurance companies, our insurance company subsidiaries reinsure, with other companies, portions of the life insurance risks they underwrite.  A primary purpose of reinsurance agreements is to enable an insurance company to reduce the amount of risk by reinsuring the amount exceeding the maximum amount the insurance company is willing to retain.  Even though a portion of the risk may be reinsured, our insurance company subsidiaries remain liable to perform all the obligations imposed by the policies issued by them and could be liable if their reinsurers were unable to meet their obligations under the reinsurance agreements.

We believe we have established appropriate reinsurance coverage based upon our net retained insured liabilities compared to our surplus.


December 31, 2020 | 10-K 56

Table of Contents

CITIZENS, INC.
The effect of reinsurance on premiums is as follows.

Years ended December 31,
(In thousands)
Years ended December 31,
(In thousands)
202020192018
Years ended December 31,
(In thousands)
202320222021
Direct premiumsDirect premiums$178,952 187,009 191,561 
Reinsurance assumedReinsurance assumed91 99 99 
Reinsurance cededReinsurance ceded(3,714)(2,761)(3,800)
Net premiumsNet premiums$175,329 184,347 187,860 

Our insurance subsidiaries monitor the solvency of their reinsurers in seeking to minimize the risk of loss in the event of default by a reinsurer.  The primary reinsurers of our insurance subsidiaries are large, well-capitalized entities.entities who have ratings by A.M. Best Company ranging from A- (Excellent) to A+ (Superior).

The effect of reinsurance on life insurance in force is as follows.

Years ended December 31,
(In millions)
Years ended December 31,
(In millions)
202020192018
Years ended December 31,
(In millions)
202320222021
Direct written life insurance in forceDirect written life insurance in force$4,612 4,729 4,836 
Reinsurance assumedReinsurance assumed5 
Reinsurance cededReinsurance ceded(475)(487)(490)
Net life insurance in forceNet life insurance in force$4,142 4,247 4,351 

Virtually all of the Company's non-credit accident and healthOur property insurance has been reinsured and is administered by Unified Life Insurance Company, an unaffiliated party.  

The Company monitors the credit ratings of our life and property reinsurers.  The ratings by A.M. Best Company range from B+ (Good) to A+ (Superior).

company, SPFIC, generally carriescarried first and second event catastrophe reinsurance coverage of $10.0$11.0 million per event and a retention level of $0.5$2.4 million per event.event until it ceased operations on June 30, 2023.  Thus, SPFIC was responsible for the first $0.5$1.0 million of incurred claims and any claims in excess of $10.0$11.0 million per event are SPFIC's responsibility.  The reinsurance premiumevent. In addition, SPFIC shared responsibility with our reinsurers for catastrophe reinsurance wasup to an additional $1.4 million in 2020 and $0.8of incurred claims should total incurred claims reach $11.0 million in 2019 and 2018, respectively.per event. 

LIQUIDITY AND CAPITAL RESOURCES

Below are our primary capital resources (based on carrying value) at each of December 31, 2023 and 2022.

(In thousands, except for %)20232022
Fixed maturity securities$1,238,981 1,179,619 
Cash and cash equivalents26,997 22,973 

Liquidity refers to a company's ability to generate sufficient cash flows to meet the needs of its operations.  In the year ended December 31, 2020,2023, our operations provided $48.8$22.1 million inof net cash. We manage our insurance operations as described herein in order to ensure that we have stable and reliable sources of cash flows to meet our

December 31, 2023 | 10-K 49

Table of Contents
CITIZENS, INC.
obligations. We expect to meetcurrently anticipate meeting our short-term and long-term cash needs for the next 12 months with cash generated by our insurance operations and from our invested assets. Since the Company does not have any debt, the Company could seek a line of creditFrom time-to-time we may raise capital by selling shares in order to provide additional liquidity at the holding company levelour SIP (as defined below) and we may also access our Credit Facility if needed to provide for longer-term or emergency cash needs.(also as described below).

PARENT COMPANY LIQUIDITY AND CAPITAL RESOURCES

Liquidity is the ability to generate amounts of cash adequate to meet our cash needs. Citizens is a holding company and has had minimal operations of its own. Our assets consist of the capital stock of our subsidiaries, cash and investments. Our liquidity requirements are met primarily from two sources: cash generatedwe receive from our operating subsidiaries and our invested assets. Our ability toWe can obtain cash from our insurance subsidiaries depends primarily upon the availability of statutorily permissible payments, including payments Citizens receivesin two ways - (1) from dividends, and (2) from fees received for providing administrative services under our service agreements with our life insurance subsidiaries and dividends from the subsidiaries.agreements. The ability to make payments to the holding companyreceive dividends from our insurance subsidiaries is limited by applicable laws and regulations of BermudaPuerto Rico and our U.S. states of domicile (Colorado, Louisiana and Mississippi), which

December 31, 2020 | 10-K 57

Table of Contents

CITIZENS, INC.
subject insurance operations to significant regulatory restrictions. As discussed in Part I, Item 1, Business and Part I. Item 1A. Risk Factors, these laws and regulations require, among other things, that our insurance subsidiaries maintain minimum solvencycapital and surplus requirements, which limit the amount of dividends that can be paid to the holding company.Citizens. The regulations also require prior approval of our service agreements with the applicable regulatory authority in order to prevent insurance subsidiaries from moving large amounts of cash to the unregulatedless regulated holding company.

As we discussed in "2020 Highlights", Citizens had significant expenses in 2020 related to executive severance costs due to severance payable to our former Chief Executive Officer following the change in control. These expenses included payment of $8.8 million to a Rabbi Trust for the benefit of Mr. Kolander representing the severance payments due to him under his employment agreement and Chief Executive Officer Separation of Service and Consulting Agreement in connection with his resignation following a change in control. During the third quarter of 2020, Citizens sold approximately $5.7 million of fixed maturity securities held in our investment portfolio in order to fund a portion of the $8.8 million severance paymentIn addition to the Rabbi Trust forabove-mentioned sources of cash, we offer a Stock Investment Plan ("SIP"), where investors, policyholders, independent contractors and agents, employees and directors can directly purchase our stock. At our option, purchases of stock under the benefit of Mr. Kolander. The $8.8 million payment was paid to Mr. Kolander on February 8, 2021. We also incurred significant one-time expenses related toSIP can be made from newly issued or treasury stock, rather than in the build-out ofopen market, in which case, we can raise capital by selling our new headquarters in Austin, Texas and for the purchase of furniture and fixtures for the leased space.shares.

Additionally, as discussed inOn May 5, 2021, we entered into a 3-year Credit Facility with Regions Bank. See Part I.IV, Item 1. Business15, Note 7, Commitments and Contingencies, on March 5, 2021, in the Company paid $9.1 millionnotes to our consolidated financial statements, herein, for a description of the Credit Facility. The Credit Facility may provide additional liquidity to the Foundation to hold in escrow in order to purchase, upon obtaining final regulatory approval, 100%Company. As of the outstanding Class B common stock.

See Contractual Obligations and Off-balance Sheet Arrangements below for a discussiondate of real estate lease paymentsthis Form 10-K, we have not borrowed any money under the Credit Facility. We intend to be made under our new long-term contract for our headquartersrenew the Credit Facility in Austin, Texas.May 2024.

We have been closely monitoring the impact that the COVID-19 pandemic may have on our liquidity and capital resources. To the extent that we continue to experience decreases in sales or collections of renewal premiums, increases in surrenders, decreases in our investment income and/or increases in claim payments as a result of the COVID-19 pandemic, the liquidity of our insurance subsidiaries would be negatively impacted, inhibiting their ability to make dividends to the Company, and we may have to sell some of our investments to meet operational cash flow requirements.

INSURANCE COMPANY SUBSIDIARY LIQUIDITY AND CAPITAL RESOURCES

The liquidity requirements of our insurance operations are primarily met by premium revenues, investment income and investment maturities.maturities or sales. Primary cash needs are forrelate to payments of policypolicyholder benefits, to policyholders, investment purchases, and operating expenses. Historically, wecash flow from our operations has been sufficient to meet our cash needs. We have not had to liquidate a material amount of investments to provide cash flow forpay our insurance operations and we did not do so in 2020.expenses. We believe that we have adequate capital resources to support the liquidity requirements of our insurance operations if the cash flow from our insurance operations is insufficient to meet our cash needs. As discussed above, premium revenue was $175.3 million and $184.3 million in the years ended December 31, 2020 and 2019, respectively. See Contractual Obligations and Off-balance Sheet Arrangements below for a discussion of known and estimated cash needs. Cash flow projections and cash flow tests under various market interest rate scenarios are performed annually to assist in evaluating liquidity needs related to payments of future policy benefits and policy claims.adequacy.

Cash flows from Operating Activities. Cash provided by or used in operating activities were $48.8 million, $72.2is an important liquidity metric because it reflects, during a given period, the amount of cash generated that is available to pay our operating expenses, invest in our business or make strategic acquisitions. Cash provided by operating activities was $22.1 million and $84.6$56.9 million for the years ended December 31, 2020, 20192023 and 2018,2022, respectively. Cash provided by operations was higher in 2022 than 2023 primarily due to higher surrender and matured endowment benefits paid in 2023 as well as higher cash used for payment of commissions in 2023 due to increased first year sales.

Cash used in Investing Activities. We have traditionally also had significant cash flows from both scheduled and unscheduled investment security maturities, redemptions, and prepayments. These cash flows, for the most part, are reinvested in fixed income securities and to a lesser extent private equity fundslimited partnerships or other alternative investments. However, during the third quarter of 2020, the Company used funds from matured securities to pay $6.0 million to the IRS for the tax compliance matter described in Note 7. Commitments and Contingencies in the notes to our consolidated financial statements. As noted in Note 7. Commitments and Contingencies, our payment does not represent closure of the matter or IRS acceptance of the tax liability shown on the submitted withholding tax returns, and the IRS reserves the right to revise our total tax liability for the covered period. Net cash outflows from investing activities totaled $61.8$14.5 million and $69.3$60.7 million for the years ended December 31, 20202023 and 2019,2022, respectively. The investing activities fluctuate from period to period due to timing of securities activities such as calls and maturities and reinvestment of those funds. We purchased $72.8 million of fixed maturity securities and we also used $17.3 million to purchase other long-term investments in 2023. 88% of our investments consist of marketable fixed maturity securities classified as available-for-sale that could be readily converted to cash for liquidity needs.


December 31, 20202023 | 10-K 5850

Table of Contents

CITIZENS, INC.
Our investments consistTrends, Demands and Restrictions on our Uses of 91.7% of marketable fixed maturity securities classified as available-for-sale and 1.4% of equity securities that could be readily converted to cash for liquidity needs. Over the last several years, a large portion of our fixed maturity security investment portfolio has matured, which required us to reinvest in fixed maturity securities with lower interest rates. We are seeking to diversify our portfolio with private equity investments in order to earn higher interest rates to mitigate the effect of a decrease in our spread between our policy liability crediting rates and our investment earned rates (our gross margin), which could also negatively impact our liquidity. Our investment portfolio (and, specifically, the valuations of investment assets we hold) has also been, and may continue to be, adversely affected as a result of market developments from the COVID-19 pandemic and uncertainty regarding its outcome. Moreover, changes in interest rates, reduced liquidity or a continued slowdown in the U.S. or in global economic conditions may also adversely affect the values and cash flows of these assets.Cash

Because claims and surrenders are our largest expense, aour primary liquidity concern isconcerns include significantly higher than expected (i) early policyholder surrenders or (ii) death claims, as well as high levels of matured endowments in a short timeframe.

In order to mitigate the risk of an extraordinary level of early policyholder surrenders. Wesurrenders, we include provisions in some of our insurance policies, such as surrender charges, that help limit and discourage early withdrawals. Since these contractual withdrawals, as well as the level of surrenders experienced,As previously discussed, surrender benefits have been largely consistent withhigher than usual the last several years as many of our assumptions,policies have reached the age where surrender charges have expired and due to other reasons, like the loss of one of our associated cash outflows for claims and surrender benefits historically have not had an adverse impact on our overall liquidity. Although we experienced an increasebiggest distributors in surrendersVenezuela in the Life Insurance segment during 2020 compared to 2019, we believe that such surrenders were not materially impacted by the COVID-19 pandemic.2018. To the extent that we continue to experience an increase inearly surrenders in our Life Insurance segment, whether due to the COVID-19 pandemic or otherwise,are higher than expected, our liquidity could be negatively impacted. We continue to monitor surrenders and early withdrawals.withdrawals and have implemented retention initiatives over the last few years in an effort to prevent early surrenders and preserve cash where policies are surrendered near maturity.

We experienced increased death claim benefits in 2021, primarily due to the COVID-19 pandemic. Because the pandemic was an unforeseen event that was not priced into our product assumptions, to the extent we continue to experience increased claims and the associated death benefit payouts as a result of the COVID-19 pandemic or any other unforeseen event, our liquidity could be negatively impacted. Some of our policies include pandemic exclusions, and we carry reinsurance to offset some of these risks. However, death claim benefits decreased by 13% in 2023 compared to 2022.

Our whole life and endowment products provide the policyholder with alternatives once the policy matures. The policyholdermatures - they can choose to take a lump sum payout or leave the money on deposit at interest with the Company. As of December 31, 2020, 41%2023, 35% of the Company's total insurance in force was in endowment products. Approximately 13%18% of the endowments in force will mature in the next five years. Policyholder election behavior is unknown, but if too many policyholders elect lump sum distributions, the Company could be exposed to liquidity risk in years of high maturities. Meeting these distributions could require the Company to sell securitiesits investments at inopportune times to pay policyholder withdrawals. Alternatively, if the policyholders were to leave the money on deposit with the Company at interest, our profitability could be impacted if the product guaranteed rate is higher than the market rate we are earning on our investments. We currently anticipate that our available liquidity sources, ouroperating cash flow and capital resources and future cash flows will be adequate to meet our needsneed for funds, but we will monitor closely our policyholder behavior patterns.

For reasons previously discussed,In our CICA Domestic business, we pay advance commissions on some of our insurance products, meaning we pay an agent their commission immediately upon sale of a policy, rather than "as earned", or when premiums are received by us. Because of this, another liquidity concern is the risk that rapid growth in first year sales of these products could create a significant increase in commission payments, which increases expenses and thus reduces our statutory capital until the commissions are recouped from premiums paid. CICA Domestic sales have experienced increased death claim benefits in our Home Service Insurance segment in 2020 comparedsignificantly since the third quarter of 2023 and continue to 2019. Additionally,grow rapidly. To mitigate this risk and strain on capital, we may seek options, such as reinsurance or loans at the holding company level (from the Credit Facility or otherwise) that would allow us to reduce the liquidity risk should CICA Domestic's required commission payments exceed current resources. If we are closely monitoring claim volumesunable to evaluate whether there is a delaypurchase reinsurance protection in reportingamounts that we consider sufficient or filing for benefits as a result of the COVID-19 pandemic in our Home Service Insurance segment and Life Insurance segment. To the extentunable to borrow money to contribute capital to CICA Domestic, we continue to experience increased claims and the associated death benefit payouts in our Home Service Insurance segment and, possibly our Life Insurance segment, as a result of the COVID-19 pandemic, our liquidity could be negatively impacted. Some of our policies include pandemic exclusions, and we carry reinsuranceexposed to offset some of these risks. While our mortality experience is closely monitored by the Company and the activity has historically been within expected levels, we cannot predict whether we will see increased death benefit payouts above expected levels due to the COVID-19 pandemic. Cash flow projections and cash flow tests under various market interest rate scenarios are performed annually to assist in evaluating liquidity needs and adequacy.

As described above in "Home Service Insurance", we experienced substantial increases in property claims in the last half of 2020 due in large part to three hurricanes that hit Louisiana. As a result, Citizens had to contribute additional capital to SPFIC in order to maintain statutory capital requirements.strain.

As discussed above, we are subject to regulatory capital requirements that could affect the Company’s ability to access capital from our insurance operations or cause the Company to have to put additional cash in our wholly-owned subsidiaries.

Our domestic companies are subject to minimum capital requirements set by the NAIC in the form of risk-based capital ("RBC"). RBC considers the type of business written by an insurance company, the quality of its assets, and various other aspects of an insurance company's business to develop a minimum level of capital called "Authorized Control Level Risk-Based Capital". This level of capital is then compared to an adjusted statutory capital that

December 31, 2020 | 10-K 59

Table of Contents

CITIZENS, INC.
includes capital and surplus as reported under statutory accounting principles, plus certain investment reserves. Should the ratio of adjusted statutory capital to control level RBC fall below 200% for our domestic companies, a series of remedial actions by the affected company would be required. Additionally, we have a parental guarantee between Citizens and CICA Domestic, Citizens' wholly-owned subsidiary domiciled in Colorado, to maintain a RBC level above 350%. At December 31, 2020,2023, our domestic insurance subsidiaries were above the required minimum RBC levels.

December 31, 2023 | 10-K 51

Table of Contents
CITIZENS, INC.

For CICA Ltd.Domestic, commission advances are non-admitted assets, which increases required regulatory capital and reduces the excess capital available. As discussed above, management is investigating various options in order to reduce both regulatory capital and liquidity risk should the capital required to support this growth exceed current resources. Citizens may have to contribute capital to CICA Domestic to maintain the required RBC ratio.

CICA International is a BermudaPuerto Rico domiciled company. The BMA requires Bermuda insurers to maintain available statutory economicInsurance Code does not specifically set forth minimum capital and surplus atstandards, but rather requires that an insurer submit a level equal to or in excess of the BMA's Enhanced Capital Requirement, which requires a certain Target Capital Level ("TCL"). As of December 31, 2020, CICA Ltd. was above the TCL threshold. However, as discussed in Part I. Item 1. Business – International Regulation – Bermuda, duebusiness plan for approval to the Prudential Review,OIC that includes proposed minimum capital and surplus. CICA International is required to maintain a minimum of $750,000 in capital and maintain a premium to surplus ratio of 7 to 1. CICA International began issuing new business as of January 1, 2023 and received the BMA is requiringtransfer of all of CICA Bermuda's in force insurance business as of August 31, 2023. On that date, Citizens entered into a Keep Well Agreement with CICA International to replace the Keep Well Agreement that had been in place between Citizens and CICA Ltd.Bermuda. The Keep Well Agreement requires Citizens to enter into a “Keepwell Agreement”, which would encumber certain assetscontribute up to $10 million in capital to CICA International as necessary to ensure that CICA International maintains at least either (i) 112% of its required ratio of premiums to capital and surplus, or (ii) 200% of the Company.minimum capital and surplus requirement, whichever is higher. The Keepwellinitial term of the Keep Well Agreement will include a specific target solvency level at whichis 12 months. Since CICA International's capital exceeds both of the Company would bemetrics, Citizens is not required to make a capital injection into CICA Ltd. Both the Keepwell Agreement and anycontribution. Any capital injectionthat Citizens is required to contribute could negatively impact the Company’sCompany's capital resources and liquidity.

CONTRACTUAL OBLIGATIONS AND OFF-BALANCE SHEET ARRANGEMENTS

We have committedOur material cash requirements from known contractual and other obligations primarily relate to the following contractual obligationsour policy liabilities. Expected timing of those payments are as of December 31, 2020, with the payments due by the period indicated below:follows:
(In thousands)TotalLess than 1
Year
1 to 3 Years3 to 5 YearsMore than 5
Years
Contractual Obligations:
Investment commitments$68,571 30,000 38,571   
Real estate and equipment leases11,973 1,145 2,053 2,253 6,522 
Future policy benefit reserves:  
Life insurance1,246,423 22,561 77,937 128,601 1,017,324 
Annuities78,304  7 4 78,293 
Accident and health761 107 396 8 250 
Dividend accumulations33,336    33,336 
Premiums paid in advance40,605 930 3,239 5,383 31,053 
Other policyholder funds22,447    22,447 
Total policy liabilities1,421,876 23,598 81,579 133,996 1,182,703 
Policy claims payable:     
Life insurance12,314 12,314    
Accident and health149 149    
Casualty743 743    
Total policy claims payable13,206 13,206    
Total purchase obligations9,592 9,592    
Total contractual obligations$1,525,218 77,541 122,203 136,249 1,189,225 

Year ended December 31, 2023
(In thousands)
TotalLess than 1
Year
1 to 3 Years3 to 5 YearsMore than 5
Years
Contractual Obligations:
Investment commitments$27,299 13,149 11,161 2,989  
Real estate leases9,073 1,283 2,489 2,638 2,663 
Future policy benefit reserves1,403,558 56,026 131,253 103,253 1,113,026 
Policy claims payable6,637 6,637    
Total contractual obligations$1,446,567 77,095 144,903 108,880 1,115,689 

Future Policy Benefit Reserves and Policy Claims Payable. TheAs a life insurance company, the vast majority of our known cash requirements are for payments related to the future policy benefits and policy claims payable, reflectedwhich we estimated in the table above above. These amounts have been projected utilizing assumptions based upon our historical experience and anticipated future experience. Payments of amounts related to annuity, dividend and other policyholder funds left on deposit are projected based on assumptions of policyholder withdrawal activity. Because We have reflected the exact timing and amountmajority of the ultimate policyholder fund obligation is subject to significant uncertainty, we have reflected the obligation at the amount of the liability presented on the consolidated balance sheet in the more than five-year category.


December 31, 2020 | 10-K 60

Tablefive-years category due to the age of Contents

CITIZENS, INC.
Real Estatethe insured, years to policy maturity and Equipment Leases. The Company entered into a long-term lease agreementour past experience with an unrelated party for its new home office in Austin, Texasclaims and moved into its new home office in the first week of November 2020. Payments under this new long-term lease agreement average approximately $112,340 per month.

Total Purchase Obligations. Total purchase obligations in the table above reflect primarily the $8.8 million held in the Rabbi Trust at December 31, 2020 for the severance payment made to Mr. Kolander in February 2021.surrenders.

The Company does not have off-balance sheet arrangements at December 31, 2020 and does not expect any future effects on the Company's financial condition related to any such arrangements.2023. We do not utilize special purpose entities as investment vehicles, nor are theredo we invest in any such entities in which we have an investment that engagesengage in speculative activities of any nature, andnature. In addition, we do not use such investments to hedge our investment positions.

We have no known material cash requirements other than those described above.

CRITICAL ACCOUNTING POLICIES

The preparation of consolidated financial statements in accordance with U.S. GAAP requires management to make estimates and assumptions that affect reported amounts and related disclosures.  Management considers an accounting estimate to be critical if: (1) it requires assumptions to be made that were uncertain at the time the estimate was made; and (2) changes in the estimate, or different estimates that could have been selected, could have a material effect on our consolidated results of operations or financial condition.  While we believe that our estimates, assumptions and judgments are reasonable, they are based on information presently

December 31, 2023 | 10-K 52

Table of Contents
CITIZENS, INC.
available.  Changes in our assumptions, estimates or assessments as a result of unforeseen events or otherwise could have a material impact on our financial position or results of operations.

Management has discussed the development and selection of its critical accounting estimates with the Audit Committee of the Board of Directors, and the Audit Committee has reviewed the disclosure presented below relating to them.presented.  See Note 1. Summary of Significant Accounting Policies in the notes to our consolidated financial statements for further information on our critical accounting policies.

VALUATION OF INVESTMENTS IN FIXED MATURITY SECURITIES

Based upon current accounting guidance, investment securities must be classified as held-to-maturity, available-for-sale ("AFS") or trading.  Management determines the appropriate classification at the time of purchase.  The classification of securities is significant since it directly impacts the accounting for unrealized gains and losses on securities.  Fixed maturity securities are classified as held-to-maturity and carried at amortized cost when management has the positive intent and the Company has the ability to hold the securities to maturity. SecuritiesThe Company currently does not hold any fixed maturity securities classified as held-to-maturity areheld-to-maturity.  Fixed maturity securities classified as AFS and are carried at fair value, with the unrealized holding gains and losses, net of tax, reported in other comprehensive income (loss) and doare not affectreported in earnings until realized. The Company currently does not hold anyOur fixed maturity securities consist primarily of bonds classified as held-to-maturity.AFS.

The Company monitors all fixed maturity securities on an on-going basis relative to changes in credit ratings, market prices, earnings trends and financial performance, in addition to specific region or industry reviews.  The Company evaluates whether a credit impairment exists for fixed maturity securities by considering primarily the following factors: (a) changes in the financial condition of the security's underlying collateral; (b) whether the issuer is current on contractually obligated interest and principal payments; (c) changes in the financial condition, credit rating and near-term prospects of the issuer; and (d) the payment structure of the security.  The Company's best estimate of expected future cash flows used to determine the credit loss amount is a quantitative and qualitative process.  Quantitative review includes information received from third-party sources such as financial statements, pricing and rating changes, liquidity and other statistical information.  Qualitative factors include judgments related to business strategies, economic impacts on the issuer, overall judgment related to estimates and industry factors as well as the Company's intent to sell the security, or if it is more likely than not that the Company would be required to sell a security before recovery of its amortized cost.

The Company's best estimate of future cash flows involves assumptions including, but not limited to, various performance indicators, such as historical and projected default and recovery rates, credit ratings, and current delinquency rates.  These assumptions require the use of significant management judgment and include the

December 31, 2020 | 10-K 61

Table of Contents

CITIZENS, INC.
probability of issuer default and estimates regarding timing and amount of expected recoveries, which may include estimating the underlying collateral value.  In addition, projections of expected future fixed maturity security cash flows may change based upon new information regarding the performance of the issuer. Any credit losses are presented as an allowance rather than as a write-down of AFS fixed maturity securities.

DEFERRED POLICY ACQUISITION COSTS

Acquisition costs, consisting of commissions and policy issuance, underwriting and agent convention expenses that are directly related to and vary with the successful production of new business are deferred.  These deferred amounts, referred to as deferredDeferred policy acquisition costs ("DAC"), are recordedcosts that are incremental and directly related to the successful acquisition of new or renewal insurance contracts. Such costs include the incremental direct costs of contract acquisition, such as an asset onsales commissions; the consolidated balance sheetsportion of employees’ total compensation and amortizedpayroll-related fringe benefits related directly to income in a systematic manner, based on related contract revenues or gross profitstime spent performing acquisition activities, such as appropriate.

Traditional life insuranceunderwriting, issuing, and accident and health insurance acquisition costs are amortized over the premium-paying period of the relatedprocessing policies using assumptions consistent with those used in computing future policy benefit liabilities.  For universal life type contracts and investmentfor contracts that include significant surrender charges or that yield significant revenues from sourceshave actually been acquired; and other than the investment contract holders' funds, the deferred contractcosts related directly to acquisition cost amortization is matched to the recognition of gross profit.  The effect on the DAC assetactivities that would result from realization of unrealized gains or losses is recognized with an offset to accumulated other comprehensive income in consolidated stockholders' equity.  If an internal replacement of insurance or investment contract modification substantially changes a contract as defined in current accounting guidance, then the DAC is written off immediately through income and any new deferrable costs associated with the new replacement are deferred.  If a contract modification does not substantially changehave been incurred if the contract the DAC amortization on the original contract will continue and any acquisition costs associated with the related modification are immediately expensed.

The ending DAC asset balance is calculated at a seriatim level for policies in force at the end of each reporting period based on the remaining unamortized asset. The assumptions used to calculate DAC are set when a policy is issued and dohad not change with changes in actual experience, unless a loss recognition event occurs. The seriatim method ensures that policies lapsed or surrendered during the reporting period are no longer included in the DAC calculation.   This method limits the amount of deferred costs to its estimated realizable value, provided actual experience is comparable to that contemplated in the locked-in assumptions.been acquired. 

Inherent in the capitalization and amortization of DAC are certain management judgments about what acquisition costs are deferred, the ending asset balance and the annual amortization.  Approximately 93.3%93% of our capitalized DAC are attributed to first year and renewal excess commissions.  The remaining 6.7%7% are attributed to other costs that vary with and are directly related to the successful acquisition of new insurance business.  Those costs generally include costs related to the production, underwriting and issuance of new business.

DAC is subjectamortized on a constant level basis over the expected term of the related contracts to recoverability testing atapproximate straight-line amortization. For the time ofLife Insurance segment, the constant level basis used is policy issuance and loss recognition testing on an annual basis, or when an event occurs that might require loss recognition testing. If loss recognition or impairment is necessary, DAC would be written off tocount in force. For the extent that anticipated future premiums and investment income is insufficient to cover expected future policy benefits and expenses. Loss recognition testing considers, among other things, actual experience and projected future experience and calculates the available premium (gross premium less the benefit and expense portion of premium) for the next 50 years.  DAC is evaluated for recoverability using best estimate assumptions related to interest rates, mortality and lapses. Based on the results of DAC recoverability and loss recognition testing, management believes that our DAC for the years ended December 31, 2020, 2019 and 2018 is recorded at its estimated realizable value. However, if expenses or mortality increase by 5% from our underlying assumptions or interest rates continue to decline, a loss recognition event could occur in our Home Service Insurance segment.

For DAC related to long-duration traditional insurance contracts, ifsegment, the assets supportingconstant level basis used is face amount in force. The constant level bases used for amortization are projected using mortality and lapse assumptions that are based on the liabilities are in a net unrealized gain position at the balance sheet date, loss recognition testing assumptions are updated to exclude such gains from future cash flows by reflecting the impact of reinvestment rates on future yields. If a future loss is anticipated under this basis, any additional shortfall indicated by loss recognition tests is recognized as a reduction in accumulated other comprehensive income (shadow loss recognition). Similar to other loss recognition on long-duration insurance contracts, such shortfall is first reflected as a reduction in DAC and secondly as an increase inCompany’s

December 31, 20202023 | 10-K 6253

Table of Contents

CITIZENS, INC.
liabilitiesexperience, industry data, and other factors at the end of each reporting period and are consistent with those used for the liability for future policy benefits. The change in these adjustments, net of tax,benefit life reserves. Annually, the Company completes experience studies to evaluate mortality and lapse assumptions.If those assumptions are updated, the DAC amortization basis is included withrecalculated and the change in net unrealized appreciation of investments that is credited or charged directly to other comprehensive income.

COST OF INSURANCE ACQUIRED

Cost of Insurance Acquired ("COIA") is established when we purchase a block of insurance.  COIA is amortized over the emerging profitimpact of the related policies using the same assumptions as were used in computing liabilities for future policy benefits.  Inherentassumption change will be reflected in the amortization of COIA are certain management judgments about the ending asset balance and the annual amortization.  The key assumptions used are based upon interest, mortality and lapses at the time of purchase.

A recoverability test that considers, among other things, actual experience and projected future experience is performed at least annually. These annual recoverability tests are based initially on an estimate of the available premium (gross premium less the benefit and expense portion of premium) for the next 50 years using best estimate assumptions related to interest rates, mortality and lapses.  Management believes that our COIA is recoverable for the years ended December 31, 2020 and 2019.  This belief is based upon the analysis performed on estimated future results of the block and our annual recoverability testing.

GOODWILL

Current accounting guidance requires that goodwill balances be reviewed for impairment at least annually or more frequently if events occur or circumstances change that would indicate a triggering event has occurred.  A reporting unit is defined as an operating segment or onecohort level below an operating segment.  The Company's reporting units, for which goodwill has been allocated, are equivalent to the Company's operating segment, as there is no discrete financial information reviewed and analyzed by management for the separate components of the segment or all of the components of the segment have similar economic characteristics.

Goodwill is tested for impairment on an annual basis or more frequently if indicators of potential impairment exist.  The goodwill testing requires us to compare the estimated fair value of a reporting unit to its carrying value.  If the carrying value of the reporting unit is lower than its estimated fair value, no further evaluation is required.  If the carrying value of the reporting unit exceeds its estimated fair value, an impairment charge is recorded for that excess, limited to the total amount of goodwill allocated to that reporting unit. We have the option of performing an assessment of certain qualitative factors to determine if it is more likely than not that the fair value of a reporting unit is less than its carrying value or proceeding directly to a quantitative impairment test.  Management’s determination of the fair value of each reporting unit under the accounting guidance incorporates multiple inputs including discounted cash flow calculations based on assumptions that market participants would make in valuing the reporting unit. Other assumptions can include levels of economic capital, future business growth, discount rates and earnings projections. Spread compression and related effects to profitability caused by lower interest rates affect the valuation of in force business more significantly than the valuation of new business, as new business pricing assumptions reflect the current and anticipated future interest rate environment. Estimates of fair value are inherently uncertain and represent management's reasonable expectations regarding future developments.

We performed our annual goodwill impairment test and the fair value was in excess of the segment's carrying value for the years ended 2020, 2019 or 2018. As of December 31, 2020, the Company had $12.6 million of goodwill allocated to the Life Insurance segment and the segment's fair value exceeded the carrying value by approximately 8%. We apply significant judgment when determining the estimated fair value of our reporting unit. These judgements incorporate multiple inputs including discounted cash flow calculations based on assumptions that market participants would make in valuing the reporting unit, levels of economic capital, production levels and profitability of new business, pricing changes, spread compression, value of in force and earnings projections. Estimates of fair value are inherently uncertain and represent management’s reasonable expectations regarding future developments. Unfavorable changes to assumptions or factors that decrease the fair value and could resultamortization in future impairment include, but are not limited to, lower expectations for future sales, higher maintenance expenses, unfavorable mortality, higher discount rates and market-based inputs. Increases in the carrying value of the segment caused by recognition of uncertain tax benefits could also result in future impairment.


December 31, 2020 | 10-K 63

Table of Contentsperiods.

CITIZENS, INC.
POLICY LIABILITIES

Future policy benefit reserves have been computed using the net levelAs premium method with assumptions as to investment yields, dividends on participating business, mortality, lapses and withdrawals based upon our experience.  The preparation of consolidated financial statements requires management to make estimates and assumptions that affect the reported amount of policy liabilities and the increase in future policy benefit reserves.  Management's judgments and estimates for future policy benefit reserves provide for possible adverse deviation.

We continue to use the original assumptions (includingrevenue is recognized, a provision for the risk of adverse deviation) in subsequent periods to determine the changes in the liability for future policy benefits (the "lock-in concept”) unlessis accrued. The liability for a premium deficiency exists.  Management monitors these assumptions and has determined that a premium deficiency did not exist as of December 31, 2020.  Management believes that our policy liabilities and increase in future policy benefit reserves asis the present value of estimated future policy benefits to be paid to or on behalf of policyholders less the years ended December 31, 2020, 2019present value of estimated future net premiums to be collected from policyholders. The liability is estimated using current assumptions that include investment yields, discount rate, mortality, lapses and 2018withdrawals. These current assumptions are based upon assumptions, including a provision foron judgements that consider the risk of adverse deviation, that do not warrant revision.Company’s historical experience, industry data, and other factors. Annually, the Company completes experience studies with respect to evaluate mortality and lapse interest and expenses.assumptions. The results of these studies are used forto update current year reserve adequacy testing, which includes loss recognition, goodwill, andbest estimate assumptions used in establishing benefit liabilities and DAC for the following year's new issues.DAC.

CONTINGENCIESThe current discount rate assumption is a yield curve that equals the yield of an upper-medium grade fixed income instrument, based on A-quality corporate bonds. The current discount rate assumption is updated quarterly and used to remeasure the liability at the reporting date, with the resulting change reflected in other comprehensive income. For liability cash flows that are projected beyond the duration of market-observable A credit-rated fixed-income instruments, the Company uses the last market-observable yield level and uses linear interpolation to determine yield assumptions for durations that do not have market observable yields. The locked-in discount rate for policies issued prior to the LDTI transition date equals the rate set at contract issuance. For current year issues, the locked-in discount rate is the average of the current year quarterly discount rates and will change throughout the year as new discount rates are calculated, with the change reflected in net income.

An estimated loss from a contingency is accrued and charged to results of operations only if both of the following conditions are met:

1.Information available prior to the issuance of the financial statements indicates that it is probable(virtual certainty is not required) that an asset has been impaired or a liability incurred as of the date of the financial statements; and
2.The amount of the loss can be reasonably estimated.

Reasonable estimation of a possible loss does not require estimating a single amount of the loss. It requires that a loss be accrued if it can be estimated within a range. If an amount within the range is a better estimate than any other amount within the range, that amount is accrued. If no amount within the range is a better estimate than any other amount, the minimum amount in the range is accrued.

A gain contingency is an uncertain situation that will be resolved in the future, possibly resulting in a gain. We do not allow the recognition of a gain contingency prior to settlement of the underlying event. If we were to have a gain contingency, we would disclose it in the notes to our consolidated financial statements.

TAX ACCOUNTING

Deferred tax assets and liabilities are recognized for the estimated future tax consequences attributable to differences between the financial statement carrying amounts of existing assets and liabilities and their respective tax bases. Deferred tax assets and liabilities are measured using enacted tax rates in effect for the year in which those temporary differences are expected to be recovered or settled. The effect on deferred tax assets and liabilities of a change in tax rates is recognized in net income in the period in which the change is enacted.  CICA Ltd., aInternational and CICA Bermuda, wholly-owned subsidiarysubsidiaries of Citizens, isare considered a controlled foreign corporationcorporations for U.S. federal tax purposes. As a result, the insurance activity of CICA Ltd. isInternational and CICA Bermuda are subject to Subpart F of the IRCInternal Revenue Code and isare included in Citizens taxable income on its USU.S. federal income tax return and duereturn. Due to the 0% enacted tax rate in Bermuda there are no deferred taxes recorded for CICA Ltd.'sBermuda's temporary differences. CICA International has applied for a tax exemption decree from the Government of Puerto Rico which will freeze the income tax rate at 4% on any taxable earnings in excess of $1.2 million.

As required by U.S. GAAP, we evaluated the recoverability of deferred tax assets and the establishment of a valuation allowance, if necessary, to reduce the deferred tax asset to an amount that is more likely than not to be realized. For the years ended December 31, 2023 and 2022, changes in market conditions including rising interest rates, resulted in deferred tax assets related to the net unrealized capital losses in our investment portfolio. When assessing the need for a valuation allowance on the unrealized capital loss deferred tax assets, we asserted a tax planning strategy to hold a majority of the underlying securities to recovery or maturity. Our ability to assert such a tax planning strategy is dependent upon factors such as our asset/liability matching process, overall investment strategy, projected future product sales and expected liquidity needs. In the event these estimates differ from our prior estimates due to the receipt of new information, we may be required to significantly change the income tax expense recorded in the consolidated financial statements. This includes a further significant decline in the value of assets incorporated into our tax planning strategies which could lead to an increase in our valuation allowance on deferred tax assets having an adverse effect on current and future results.

RECENT ACCOUNTING PRONOUNCEMENTS

See Item 8. Financial Statements and Supplementary Data and "Accounting Pronouncements" in Note 1. Summary of Significant Accounting PronouncementsPolicies in the notes to our consolidated financial statements.


December 31, 20202023 | 10-K 64

Table of Contents

CITIZENS, INC.
Item 7A.QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

GENERAL

The nature of our business exposes us to market risk relative to our invested assets and policy liabilities.  Market risk is the risk of loss that may occur when changes in interest rates and public equity prices adversely affect the value of our invested assets.  Interest rate risk is our primary market risk exposure.  Substantial and sustained increases or decreases in market interest rates can affect the fair value of our investments.  The fair value of our fixed maturity portfolio generally increases when interest rates decrease and decreases when interest rates increase.

The following table summarizes net unrealized gains and losses as of the dates indicated.
 December 31, 2020December 31, 2019
(In thousands)Amortized
Cost
Fair
Value
Net Unrealized GainsAmortized
Cost
Fair
Value
Net Unrealized Gains
Total fixed maturity securities$1,321,487 1,489,383 167,896 1,293,853 1,377,959 84,106 
Total equity securities$19,529 22,102 2,573 15,055 16,033 978 

MARKET RISK RELATED TO INTEREST RATES

Our exposure to interest rate changes results from our significant holdings of fixed maturity investments and policy loans, both of which comprised over 94.8% of our cash and investment portfolio as of December 31, 2020.  These investments are mainly exposed to changes in U.S. Treasury rates.  Our fixed maturity security investments include bonds issued by U.S. Government-sponsored enterprises, U.S. treasury bonds, securities issued by government agencies, state and municipal bonds, corporate bonds and other asset-backed securities.  27.5% of the fixed maturity securities at market value at December 31, 2020 were classified as state and political subdivisions, which are primarily municipal holdings. These holdings are diversified over several states with 21.4% of our state and municipal securities concentrated in Texas.

Changes in interest rates typically have a sizable effect on the fair value of our debt and equities securities. The interest rate of the ten-year U.S. Treasury bond decreased to 0.93% at December 31, 2020, from 1.92% at December 31, 2019. Net unrealized gains on fixed maturity securities totaled $167.9 million at December 31, 2020, compared to $84.1 million at December 31, 2019, based upon bond interest rates in relation to the U.S. ten-year Treasury yield.

To manage interest risk, we perform periodic projections of asset and liability cash flows to evaluate the potential sensitivity of our investments and liabilities.  We assess interest rate sensitivity on an annual basis with respect to our fixed maturity security investments using hypothetical test scenarios that assume either upward or downward shifts in the prevailing interest rates.  The Company performed an analysis of fair value changes using assumed 100 basis point shifts in interest rates, noting that the fair value of our fixed maturity investment portfolio of $1.5 billion would decrease by approximately $142.9 million to a fair value of $1.3 billion upon a 100 basis point increase.  The following table shows the effects on the fair values of our fixed maturity investments based upon these scenarios.

 Fair Values of Fixed Maturity Investments
(In thousands)-1000+100+200+300
Assumed fair value$1,641,227 1,489,383 1,346,483 1,228,908 1,126,496 


December 31, 2020 | 10-K 6554

Table of Contents

CITIZENS, INC.
While the test scenarios are for illustrative purposes only and do not reflect our expectations regarding future interest rates or the performance of fixed-income markets, it is a near-term change that illustrates the potential impact of such events.  Due to the composition of our book of insurance business, we believe it is unlikely we would encounter large surrender activity due to an interest rate increase that would force us to dispose of our fixed maturity securities at a loss.

Our fixed maturity portfolio is exposed to call risk as a significant portion of the current holdings are callable.  A decreasing interest rate environment can result in increased call activity as experienced over the past several years, and an increasing rate environment will likely result in securities being paid at their stated maturity.

There are no fixed maturity securities or other investments that we classify as trading instruments.  All fixed maturity securities were classified as available-for-sale based upon fair value at December 31, 2020.  At December 31, 2020 and 2019, we had no investments in derivative instruments or subprime loans.

MARKET RISKS RELATED TO EQUITY PRICES

Changes in the level or volatility of equity prices affect the value of equity securities we hold as investments.  Our equity investments portfolio represented 1.4% of our total investments at December 31, 2020, with 70.3% invested in diversified equity and bond mutual funds.

Item 8.Item 7A. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISKFINANCIAL STATEMENTS AND SUPPLEMENTARY DATA

As a smaller reporting company, we have elected to comply with certain scaled disclosure reporting obligations and therefore are not required to provide the information required by this Item.


Item 8. FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA

Reference is made to the consolidated financial statements, the notes thereto, and the report of our independent registered public accounting firm, as listed on the table of contents.contents.

All other schedules have been omitted as the required information is inapplicable or the information required is presented in the financial statements or the notes thereto filed elsewhere herein.


Item 9.
CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND FINANCIAL DISCLOSURE

None.
Item 9A.
CONTROLS AND PROCEDURES

Item 9A. CONTROLS AND PROCEDURES

(a) EVALUATION OF DISCLOSURE CONTROLS AND PROCEDURES[To be updated]

We maintain disclosure controls and procedures (as defined in Rules 13a-15(e) and 15d-15(e) under the Securities Exchange Act of 1934, as amended (the "Exchange Act")) that are designed to ensure that information required to be disclosed in our reports filed or submitted under the Exchange Act is recorded, processed, summarized and reported within the time periods specified in the SEC’s rules and forms, and that such information is accumulated and communicated to our management, including our principal executive officer and principal financial officer, to allow timely decisions regarding required disclosures.

Our management, including our principal executive officer and principal financial officer, evaluated the effectiveness of our disclosure controls and procedures pursuant to Rules 13a-15(e) and 15d-15(e) under the Exchange Act as of December 31, 2020,2023, the end of the period covered by this Annual Report on Form 10-K.  Based on such evaluation, our principal executive officer and principal financial officer concluded that our disclosure controls and procedures were effective at a reasonable assurance level as of December 31, 2020.2023 to provide reasonable assurance that information required to be disclosed by us in the reports that we file or submit under the Exchange Act is recorded, processed, summarized and reported within the time periods specified in the rules and forms of the SEC and such information is accumulated and reported to management, including our principal executive and financial officers, as appropriate to allow timely decisions regarding disclosure.

(b) MANAGEMENT REPORT ON INTERNAL CONTROL OVER FINANCIAL REPORTING

Management is responsible for establishing and maintaining adequate internal control over financial reporting as defined in Rules 13a-15(f) and 15d-15(f) of the Exchange Act. The Company’s internal control over financial

December 31, 2020 | 10-K 66

Table of Contents

CITIZENS, INC.
reporting is designed to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with U.S. GAAP.  

Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. Also, projections of any evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate because of changes in conditions, or that the degree of compliance with the policies or procedures may deteriorate.

Management evaluated the design and operating effectiveness of internal control over financial reporting based on criteria established in Internal Control - Integrated Framework (2013) issued by the Committee of Sponsoring Organizations of the Treadway Commission ("COSO").  Based on this evaluation, management concluded that our internal control over financial reporting as of December 31, 20202023 was effective.

Deloitte & Touche

December 31, 2023 | 10-K 55

Table of Contents
CITIZENS, INC.
Grant Thornton LLP, an independent registered public accounting firm, audited the effectiveness of our internal control over financial reporting as of December 31, 2020.2023. Their attestation report is included in Item 9A(c) of this Annual Report.

December 31, 2020 | 10-K 67

Table of Contents

CITIZENS, INC.

(c) ATTESTATION REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

Report of Independent Registered Public Accounting Firm

To the Stockholders and the Board of Directors of and Stockholders
Citizens, Inc.

Opinion on Internal Control over Financial Reporting

We have audited the internal control over financial reporting of Citizens, Inc. (a Colorado corporation) and consolidated subsidiaries (the “Company”) as of December 31, 2020,2023, based on criteria established in the 2013 Internal Control — Integrated Framework (2013) issued by the Committee of Sponsoring Organizations of the Treadway Commission ("COSO"). In our opinion, the Company maintained, in all material respects, effective internal control over financial reporting as of December 31, 2020,2023, based on criteria established in the 2013 Internal Control — Integrated Framework (2013) issued by COSO.

We have also audited, in accordance with the standards of the Public Company Accounting Oversight Board (United States) ("PCAOB"), the consolidated financial statements of the Company as of and for the year ended December 31, 2020, of the Company2023, and our report dated March 10, 2021,14, 2024, expressed an unqualified opinion on those consolidated financial statements.

Basis for Opinion

The Company’s management is responsible for maintaining effective internal control over financial reporting and for its assessment of the effectiveness of internal control over financial reporting, included in the accompanying Management Report on Internal Control over Financial Reporting. Our responsibility is to express an opinion on the Company’s internal control over financial reporting based on our audit. We are a public accounting firm registered with the PCAOB and are required to be independent with respect to the Company in accordance with the U.S. federal securities laws and the applicable rules and regulations of the Securities and Exchange Commission and the PCAOB.

We conducted our audit in accordance with the standards of the PCAOB. Those standards require that we plan and perform the audit to obtain reasonable assurance about whether effective internal control over financial reporting was maintained in all material respects. Our audit included obtaining an understanding of internal control over financial reporting, assessing the risk that a material weakness exists, testing and evaluating the design and operating effectiveness of internal control based on the assessed risk, and performing such other procedures as we considered necessary in the circumstances. We believe that our audit provides a reasonable basis for our opinion.

Definition and Limitations of Internal Control over Financial Reporting

A company’s internal control over financial reporting is a process designed to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles. A company’s internal control over financial reporting includes those policies and procedures that (1) pertain to the maintenance of records that, in reasonable detail, accurately and fairly reflect the transactions and dispositions of the assets of the company; (2) provide reasonable assurance that transactions are recorded as necessary to permit preparation of financial statements in accordance with generally accepted accounting principles, and that receipts and expenditures of the company are being made only in accordance with authorizations of management and directors of the company; and (3) provide reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use, or disposition of the company’s assets that could have a material effect on the financial statements.

Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. Also, projections of any evaluation of effectiveness to future periods are subject to the risk that controls may

December 31, 20202023 | 10-K 6856

Table of Contents

CITIZENS, INC.
become inadequate because of changes in conditions, or that the degree of compliance with the policies or procedures may deteriorate.

/s/ DELOITTE & TOUCHEGRANT THORNTON LLP


Austin, TexasMiami, Florida
March 10, 202114, 2024


(d) CHANGES IN INTERNAL CONTROL OVER FINANCIAL REPORTING

There were no changes in our internal control over financial reporting during the quarter ended December 31, 20202023 that have materially affected, or are reasonably likely to materially affect, our internal control over financial reporting.

Item 9B.   OTHER INFORMATION
 
None.During the three months ended December 31, 2023, none of the Company’s directors or executive officers adopted or terminated any contract, instruction or written plan for the purchase or sale of Citizens, Inc. securities that was intended to satisfy the affirmative defense conditions of Rule 10b5-1(c) or any “non-Rule 10b5-1 trading arrangement.”

Item 9C.   DISCLOSURE REGARDING FOREIGN JURISDICTIONS THAT PREVENT INSPECTIONS
Not applicable.


December 31, 20202023 | 10-K 6957

Table of Contents

CITIZENS, INC.
PART III

The information in this Part III indicated below is incorporated by reference from other sections of this Annual Report on Form 10-K or from our definitive proxy statement pursuant to General Instruction G(3) of Form 10-K. We plan to file our definitive proxy statement for our 20212024 annual meeting of shareholders within 120 days after December 31, 2020.2023.

Item 10. DIRECTORS, EXECUTIVE OFFICERS AND CORPORATE GOVERNANCE

Item 10 of this Annual Report on Form 10-K incorporates by reference the information in the sections entitled "Corporate Governance," "Audit Matters," "Directors" and "Executive Officers" in our Proxy Statement.

Item 11. EXECUTIVE COMPENSATION

Item 11 of this Annual Report on Form 10-K incorporates by reference the information in the sections entitled "Directors - Director Compensation," "Executive Compensation" and "Corporate Governance"Board Matters - Compensation Committee Interlocks and Insider Participation" in our Proxy Statement.

Item 12. SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT AND RELATED STOCKHOLDER MATTERS

Item 12 of this Annual Report on Form 10-K incorporates by reference the information in the sections entitled "Security Ownership of Directors and Management" and "Security Ownership of Certain Beneficial Owners" in our Proxy Statement.

SECURITIES AUTHORIZED FOR ISSUANCE UNDER EQUITY COMPENSATION PLANS

The following table sets forth information regarding securities authorized for issuance under our equity compensation plan, the Citizens, Inc. Omnibus Incentive Plan, as of December 31, 2020.2023. See Note 11.13. Stock Compensation in the notes to our consolidated financial statements for additional information regarding our Omnibus Incentive Plan.
Plan CategoryPlan CategoryNumber of securities to be issued upon exercise of outstanding options, warrants and rightsWeighted-average exercise price of outstanding options, warrants and rightsNumber of securities remaining for future issuance under equity compensation plansPlan CategoryNumber of securities to be issued upon exercise of outstanding options, warrants and rightsWeighted-average exercise price of outstanding options, warrants and rightsNumber of securities remaining for future issuance under equity compensation plans
Equity compensation plans approved by security holdersEquity compensation plans approved by security holders189,300 $6.03 2,561,836 
Equity compensation plans not approved by security holdersEquity compensation plans not approved by security holders— — — 
Equity compensation plans not approved by security holders
Equity compensation plans not approved by security holders
TotalTotal189,300 $6.03 2,561,836 

Item 13. CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS, AND DIRECTOR INDEPENDENCE

Item 13 of this Annual Report on Form 10-K incorporates by reference the information in the sections entitled "Corporate Governance"Board Matters - Director Independence" and "Corporate Governance"Board Matters - Certain Relationships and Related Party Transactions" in our Proxy Statement.


December 31, 2020 | 10-K 70

Table of Contents

CITIZENS, INC.
Item 14. PRINCIPAL ACCOUNTINGACCOUNTANT FEES AND SERVICES

Item 14 of this Annual Report on Form 10-K incorporates by reference the information in the section entitled "Audit Matters" in our Proxy Statement.


December 31, 20202023 | 10-K 7158

Table of Contents

CITIZENS, INC.

PART IV


Item 15.   EXHIBITS, FINANCIAL STATEMENT SCHEDULES
 
(a)Documents filed as part of this Report

(1) and (2) Financial Statements and Schedules

The financial statements and schedules listed on the following index to financial statements and financial statement schedules are filed under Item 8 as part of this Form 10-K.

Index to Consolidated Financial Statements and Financial Statement SchedulesPage
Reference
Consolidated Balance SheetsFinancial Statements at December 31, 20202023 and 20192022 and for the Years Ended December 31, 2023, 2022 and 2021:
Notes to Consolidated Financial Statements
Financial Statement Schedules at December 31, 2023 and 2022 and for the Years Ended December 31, 2023, 2022 and 2021:

All other schedules have been omitted because the required information is inapplicable or the information required is presented in the consolidated financial statements or the notes thereto filed elsewhere herein.

(3)   Exhibits

See the Index of Exhibits.


December 31, 20202023 | 10-K 7259

Table of Contents

CITIZENS, INC.
Report of Independent Registered Public Accounting Firm

To the Stockholders and the Board of Directors of and Shareholders
Citizens, Inc.

Opinion on the Consolidated Financial Statementsfinancial statements

We have audited the accompanying consolidated balance sheets of Citizens, Inc. (a Colorado corporation) and consolidated subsidiaries (the “Company”) as of December 31, 20202023 and 2019,2022, the related consolidated statements of operations and comprehensive income (loss), stockholders’ equity, and cash flows for each of the three years in the period ended December 31, 2020,2023, and the related notes and thefinancial statement schedules listed in the Index atincluded under Item 15(a) (collectively referred to as the “consolidated financial“financial statements”). In our opinion, the consolidated financial statements present fairly, in all material respects, the financial position of the Company as of December 31, 20202023 and 2019,2022 and the results of its operations and its cash flows for each of the three years in the period ended December 31, 2020,2023, in conformity with accounting principles generally accepted in the United States of America.

We also have also audited, in accordance with the standards of the Public Company Accounting Oversight Board (United States) ("PCAOB"(“PCAOB”), the Company’s internal control over financial reporting as of December 31, 2020,2023, based on criteria established in the 2013 Internal Control – Control—Integrated Framework (2013) issued by the Committee of Sponsoring Organizations of the Treadway Commission (“COSO”), and our report dated March 10, 2021,14, 2024 expressed an unqualified opinion onopinion.

Change in accounting principle

As discussed in Note 1 to the Company’s internal control over financial reporting.statements, the Company has changed its method of accounting for the liability for future policy benefits, deferred policy acquisition costs, and cost of insurance acquired for all periods presented due to the adoption of Accounting Standard Update No. 2018-12, Financial Services – Insurance (Topic 944) Targeted Improvements to the Accounting for Long-Duration Contracts.

Basis for Opinionopinion

These consolidated financial statements are the responsibility of the Company’s management. Our responsibility is to express an opinion on the Company’s consolidated financial statements based on our audits. We are a public accounting firm registered with the PCAOB and are required to be independent with respect to the Company in accordance with the U.S. federal securities laws and the applicable rules and regulations of the Securities and Exchange Commission and the PCAOB.

We conducted our audits in accordance with the standards of the PCAOB. Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the consolidated financial statements are free of material misstatement, whether due to error or fraud. Our audits included performing procedures to assess the risks of material misstatement of the consolidated financial statements, whether due to error or fraud, and performing procedures that respond to those risks. Such procedures included examining, on a test basis, evidence regarding the amounts and disclosures in the consolidated financial statements. Our audits also included evaluating the accounting principles used and significant estimates made by management, as well as evaluating the overall presentation of the consolidated financial statements. We believe that our audits provide a reasonable basis for our opinion.

Critical Audit Mattersaudit matter

The critical audit mattersmatter communicated below are mattersis a matter arising from the current-periodcurrent period audit of the consolidated financial statements that werewas communicated or required to be communicated to the audit committee and thatthat: (1) relaterelates to accounts or disclosures that are material to the consolidated financial statements and (2) involved our especially challenging, subjective, or complex judgments. The communication of critical audit matters does not alter in any way our opinion on the consolidated financial statements, taken as a whole, and we are not, by communicating the critical audit mattersmatter below, providing a separate opinionsopinion on the critical audit mattersmatter or on the accounts or disclosures to which they relate.

Future Policy Benefit Reserves and Amortization of Deferred Policy Acquisition Costs for Life Insurance Contracts — Refer to Notes 1 and 4 to the consolidated financial statements

Critical Audit Matter Description

The Company’s management sets assumptions used in (1) recording a liability for policy benefit payments that will be made in the future (future policy benefit reserves), (2) amortization of deferred policy acquisition costs, (3)

December 31, 2020 | 10-K 73

Table of Contents

CITIZENS, INC.
deferred policy acquisition costs recoverability testing and (4) loss recognition testing. The most significant assumptions include mortality, lapse and interest rate. Assumptions are based upon the Company’s experience, modified as necessary to reflect anticipated trends and to include provisions for possible adverse deviations. Management’s estimate of future policy benefits for life insurance contracts was $1.25 billion as of December 31, 2020. Total amortization of deferred policy acquisition costs for life insurance contracts was $24 million for the year ended December 31, 2020.

Given the inherent uncertainty in selecting the mortality, lapse and interest rate assumptions and sensitivity of these significant assumptions, auditing the development of such assumptions involved especially subjective judgment and the involvement of our actuarial specialists.

How the Critical Audit Matter Was Addressed in the Audit

Our audit procedures related to management’s judgments regarding the mortality, lapse and interest rate assumptions used in the development of future policy benefit reserves, the amortization of deferred policy acquisition costs, and performing annual deferred policy acquisition costs recoverability testing and loss recognition testing included the following, among others:

We tested the operating effectiveness of the Company’s controls over the assumption development process, the valuation of future policy benefit reserves and amortization of deferred policy acquisition costs.
We tested the underlying data of management’s experience studies used in the development of the assumptions.
With the assistance of our actuarial specialists, we evaluated management’s selected actuarial assumptions, including consideration of management’s process, methodologies and judgments used to develop the assumptions.
With the assistance of our actuarial specialists, we evaluated whether the assumptions used for future policy benefit reserves and amortization of deferred policy acquisition costs calculations were consistent with assumptions determined by management in their experience studies and assumption setting process.
With the assistance of our actuarial specialists, we evaluated loss recognition and deferred policy acquisition costs recoverability projections for consistency with assumptions determined by management in their experience studies and assumption setting process.

Goodwill — Refer to Note 1 to the consolidated financial statements

Critical Audit Matter Description

The Company’s evaluation of goodwill for impairment involves the comparison of the estimated fair value of the reporting unit to its carrying value. The Company’s determination of the estimated fair value of the reporting unit incorporates significant judgments, including discounted cash flow calculations based on assumptions that market participants would make in valuing the reporting unit, including discount rate and projections of production levels and profitability of new business. Changes in these assumptions could have an impact on either the fair value, the amount of any goodwill impairment charge, or both. The goodwill balance was $12.6 million as of December 31, 2020, all of which was allocated to the Life Insurance segment reporting unit. The fair value of the Life Insurance segment exceeded its carrying value by 8% as of the measurement date and, therefore, no impairment was recognized.

Given the significant judgments made by management to estimate the fair value of the reporting unit, and the difference between its fair value and carrying value, performing audit procedures to evaluate the reasonableness of management’s estimates and assumptions related to selection of the discount rate and projections of production levels and profitability of new business required a high degree of auditor judgment and an increased extent of effort, including the need to involve our fair value specialists and actuarial specialists.it relates.


December 31, 20202023 | 10-K 7460

Table of Contents

CITIZENS, INC.
How the Critical Audit Matter Was AddressedAssumptions used in the AuditEstimation of the Liability For Future Policy Benefit Reserves - Life Insurance

As described further in Notes 1 and 5 to the financial statements, the Company estimates a liability for future policy benefits which is calculated as the present value of estimated future policy benefits to be paid to or on behalf of policyholders of life insurance contracts, less the present value of estimated future net premiums to be collected from policyholders on those same life insurance contracts. Management’s estimate of the liability for future policy benefit reserves for life insurance was $1.23 billion as of December 31, 2023. The liability is estimated using actuarial assumptions including mortality and lapse. Changes to the mortality and lapse assumptions impact both the timing and amount of estimated future policy payments to be paid and future net premiums to be received on life insurance contracts. These assumptions, which are updated annually, are based on judgements that consider the Company’s historical experience, industry data and other factors. We identified the updating of the mortality and lapse assumptions used in the estimation of the liability for future policy benefit reserves – life insurance as a critical audit matter.

The principal consideration for our determination that the updating of the mortality and lapse assumptions used in the estimation of the liability for future policy benefit reserves for life insurance contracts is a critical audit matter is that the updating of these assumptions requires management to make significant estimates regarding mortality and lapse based on historical experience, industry data and other factors. As such, auditing the updating of such assumptions involved subjective and complex auditor judgment and the involvement of an actuarial specialist.

Our audit procedures performed to evaluate the reasonableness of management’s estimates and assumptions related to the discount rate and production levels and profitability of new business used by management to estimate the fair valueupdating of the reporting unit,mortality and lapse assumptions used in the estimation of the liability for future policy benefit reserves - life insurance included the following, among others:others.

We tested the design and operating effectiveness of management’s review controls over the Company’s controls related to its goodwill impairment assessment, including controls related to management’s selection of the discount ratemortality and projections of production levelslapse assumption updating and profitability of new business.
With the assistance of our fair value specialists, we evaluated the discount rate, which included developing a range of independent estimates of discount rate assumptions and comparing those to the discount rate selected by management.approval processes.
We evaluated theutilized an actuarial specialist in evaluating management’s methodologies and reasonableness of the assumptions of mortality and lapse, that were used in management’s projectionscalculation of production levels and profitability of new business by comparing the projections to internal communications to management and the Board of Directors and sales targets included in compensation plans approved by the Board of Directors.future policy benefit reserves on life insurance contracts.
With the assistance of our actuarial specialists, we evaluated whether mortality, lapse and interest rate assumptions used in the projections of production levels and profitability of new business were consistent with assumptions determined by management in their experience studies and assumption setting process.
We tested the underlying data used in the discounted cash flow calculations and the mathematical accuracy of the discounted cash flow calculations.

/s/ DELOITTE & TOUCHEGRANT THORNTON LLP

Austin, Texas
March 10, 2021

We have served as the Company’s auditor since 2017.2021.

Miami, Florida
March 14, 2024


December 31, 20202023 | 10-K 7561

Table of Contents

CITIZENS, INC.
CITIZENS, INC. AND CONSOLIDATED SUBSIDIARIES
Consolidated Balance Sheets
CITIZENS, INC. AND CONSOLIDATED SUBSIDIARIES
Consolidated Balance Sheets
CITIZENS, INC. AND CONSOLIDATED SUBSIDIARIES
Consolidated Balance Sheets
December 31,
(In thousands)
December 31,
(In thousands)
20202019
December 31,
(In thousands)
20232022
Assets
Assets:
Investments:Investments: 
Fixed maturity securities available-for-sale, at fair value (amortized cost: $1,321,487 and $1,293,853 in 2020 and 2019, respectively)$1,489,383 1,377,959 
Investments:
Investments:
Fixed maturity securities available-for-sale, at fair value (amortized cost: $1,389,038 and $1,381,318 in 2023 and 2022, respectively)
Fixed maturity securities available-for-sale, at fair value (amortized cost: $1,389,038 and $1,381,318 in 2023 and 2022, respectively)
Fixed maturity securities available-for-sale, at fair value (amortized cost: $1,389,038 and $1,381,318 in 2023 and 2022, respectively)
Equity securities, at fair value
Equity securities, at fair value
Equity securities, at fair valueEquity securities, at fair value22,102 16,033 
Policy loansPolicy loans83,318 82,005 
Policy loans
Policy loans
Real estate held-for-sale2,571 2,571 
Other long-term investments (portion measured at fair value $11,923 in 2020; less allowance for losses of $11 in 2020)27,294 385 
Other long-term investments (portion measured at fair value $82,460 and $66,846 in 2023 and 2022, respectively)
Other long-term investments (portion measured at fair value $82,460 and $66,846 in 2023 and 2022, respectively)
Other long-term investments (portion measured at fair value $82,460 and $66,846 in 2023 and 2022, respectively)
Short-term investmentsShort-term investments0 1,301 
Total investmentsTotal investments1,624,668 1,480,254 
Cash and cash equivalentsCash and cash equivalents34,131 46,205 
Accrued investment incomeAccrued investment income16,137 17,453 
Reinsurance recoverable
Reinsurance recoverable
Reinsurance recoverableReinsurance recoverable5,753 3,696 
Deferred policy acquisition costsDeferred policy acquisition costs104,913 149,249 
Cost of insurance acquiredCost of insurance acquired11,541 13,455 
Goodwill and other intangible assets13,570 13,575 
Federal income tax receivable
Federal income tax receivable
Federal income tax receivable
Property and equipment, net
Property and equipment, net
Property and equipment, netProperty and equipment, net16,312 5,904 
Due premiumsDue premiums11,309 12,656 
Other assets (less allowance for losses of $297 in 2020)5,086 2,489 
Other assets (less allowance for losses of $408 and $347 in 2023 and 2022, respectively)
Other assets (less allowance for losses of $408 and $347 in 2023 and 2022, respectively)
Other assets (less allowance for losses of $408 and $347 in 2023 and 2022, respectively)
Total assetsTotal assets$1,843,420 1,744,936 
 
See accompanying Notes to Consolidated Financial Statements.   









December 31, 20202023 | 10-K 7662

Table of Contents

CITIZENS, INC.
CITIZENS, INC. AND CONSOLIDATED SUBSIDIARIES
Consolidated Balance Sheets
CITIZENS, INC. AND CONSOLIDATED SUBSIDIARIES
Consolidated Balance Sheets
CITIZENS, INC. AND CONSOLIDATED SUBSIDIARIES
Consolidated Balance Sheets
December 31, continued
(In thousands, except share amounts)
December 31, continued
(In thousands, except share amounts)
20202019
December 31, continued
(In thousands, except share amounts)
20232022
Liabilities and Stockholders' Equity
Liabilities and Stockholders' Equity:
Liabilities:Liabilities: 
Liabilities:
Liabilities:
Policy liabilities:
Policy liabilities:
Policy liabilities:Policy liabilities:    
Future policy benefit reserves:Future policy benefit reserves:  Future policy benefit reserves:  
Life insuranceLife insurance$1,246,423 1,218,757 
Accident and health insurance
Total future policy benefit reserves
Policyholders' funds:
AnnuitiesAnnuities78,304 76,380 
Accident and health761 1,031 
Annuities
Annuities
Dividend accumulationsDividend accumulations33,336 29,211 
Premiums paid in advancePremiums paid in advance40,605 43,102 
Policy claims payablePolicy claims payable13,206 8,059 
Other policyholders' fundsOther policyholders' funds22,447 18,192 
Total policyholders' funds
Total policy liabilitiesTotal policy liabilities1,435,082 1,394,732 
Commissions payableCommissions payable2,572 2,514 
Deferred federal income tax liability, netDeferred federal income tax liability, net9,564 12,428 
Current federal income tax payable43,916 44,622 
Payable for securities in process of settlement5,265 
Other liabilities
Other liabilities
Other liabilitiesOther liabilities46,076 30,804 
Total liabilitiesTotal liabilities1,542,475 1,485,100 
Commitments and contingencies (Notes 5 and 7)00
Commitments and contingencies (Notes 7 and 8)
Commitments and contingencies (Notes 7 and 8)
Stockholders' Equity:Stockholders' Equity:  Stockholders' Equity:  
Common stock:Common stock:  Common stock:  
Class A, 0 par value, 100,000,000 shares authorized, 52,654,016 and 52,364,993 shares issued and outstanding in 2020 and 2019, respectively, including shares in treasury of 3,135,738 in 2020 and 2019262,869 261,515 
Class B, 0 par value, 2,000,000 shares authorized, 1,001,714 shares issued and outstanding in 2020 and 20193,184 3,184 
Accumulated deficit(82,352)(70,969)
Accumulated other comprehensive income: 
Net unrealized gains on fixed maturity securities, net of tax128,255 77,117 
Class A, no par value, 100,000,000 shares authorized, 53,882,661 and 53,758,176 shares issued and outstanding as of December 31, 2023 and 2022, respectively, including shares in treasury of 4,327,810 and 3,935,581 as of December 31, 2023 and 2022
Class B, no par value, 2,000,000 shares authorized, 1,001,714 shares issued and outstanding as of December 31, 2023 and 2022, including shares in treasury of 1,001,714 as of December 31, 2023 and 2022
Retained earnings
Accumulated other comprehensive income (loss)
Treasury stock, at costTreasury stock, at cost(11,011)(11,011)
Total stockholders' equityTotal stockholders' equity300,945 259,836 
Total liabilities and stockholders' equityTotal liabilities and stockholders' equity$1,843,420 1,744,936 
 
See accompanying Notes to Consolidated Financial Statements.   



December 31, 20202023 | 10-K 7763

Table of Contents

CITIZENS, INC.
CITIZENS, INC. AND CONSOLIDATED SUBSIDIARIES
Consolidated Statements of Operations and Comprehensive Income (Loss)
Years Ended December 31,
(In thousands, except share amounts)
202020192018
Revenues:
Premiums
Life insurance$170,328 178,351 181,825 
Accident and health insurance1,019 1,383 1,218 
Property insurance3,982 4,613 4,817 
Net investment income60,197 59,531 54,205 
Realized investment gains (losses), net1,502 5,249 108 
Other income1,828 1,418 1,833 
Total revenues238,856 250,545 244,006 
Benefits and Expenses:  
Insurance benefits paid or provided:  
Claims and surrenders121,145 106,827 91,103 
Increase in future policy benefit reserves29,923 41,712 47,947 
Policyholders' dividends5,587 6,040 6,362 
Total insurance benefits paid or provided156,655 154,579 145,412 
Commissions32,069 34,222 34,962 
Other general expenses53,669 48,440 47,632 
Capitalization of deferred policy acquisition costs(20,475)(22,255)(22,695)
Amortization of deferred policy acquisition costs27,439 28,268 34,235 
Amortization of cost of insurance acquired1,816 1,546 2,458 
Total benefits and expenses251,173 244,800 242,004 
Income (loss) before federal income tax(12,317)5,745 2,002 
Federal income tax expense (benefit)(1,329)7,115 13,064 
Net income (loss)(10,988)(1,370)(11,062)
Per Share Amounts:  
Basic and diluted earnings (losses) per share of Class A common stock$(0.22)(0.03)(0.22)
Basic and diluted earnings (losses) per share of Class B common stock(0.11)(0.01)(0.11)
Other Comprehensive Income (Loss):
Unrealized gains (losses) on fixed maturity securities:
Unrealized holding gains (losses) arising during period48,642 78,825 (30,639)
Reclassification adjustment for losses (gains) included in net income111 (1,927)(953)
Unrealized gains (losses) on fixed maturity securities, net48,753 76,898 (31,592)
Income tax expense (benefit) on unrealized gains (losses) on fixed maturity securities(2,385)5,147 (6,464)
Other comprehensive income (loss)51,138 71,751 (25,128)
Total comprehensive income (loss)$40,150 70,381 (36,190)

CITIZENS, INC. AND CONSOLIDATED SUBSIDIARIES
Consolidated Statements of Operations and Comprehensive Income (Loss)
Years Ended December 31,
(In thousands, except share amounts)
202320222021
Revenues:
Premiums:
Life insurance$164,609 167,586 169,801 
Accident and health insurance1,637 1,278 1,250 
Property insurance793 4,850 3,677 
Net investment income69,254 65,426 61,495 
Investment related gains (losses), net760 (10,291)10,991 
Other income3,627 3,675 3,332 
Total revenues240,680 232,524 250,546 
Benefits and Expenses:  
Insurance benefits paid or provided:  
Claims and surrenders135,993 119,935 119,735 
Increase (decrease) in future policy benefit reserves(5,624)4,804 9,773 
Policyholder liability remeasurement (gain) loss4,460 2,884 1,434 
Policyholders' dividends5,542 6,013 6,180 
Total insurance benefits paid or provided140,371 133,636 137,122 
Commissions39,241 36,222 35,463 
Other general expenses47,131 45,177 43,370 
Capitalization of deferred policy acquisition costs(28,301)(24,899)(22,740)
Amortization of deferred policy acquisition costs15,460 14,390 13,445 
Amortization of cost of insurance acquired604 621 757 
Goodwill impairment — 12,624 
Total benefits and expenses214,506 205,147 220,041 
Income (loss) before federal income tax26,174 27,377 30,505 
Federal income tax expense (benefit)1,737 1,370 (42,201)
Net income (loss)24,437 26,007 72,706 
Basic Earnings Per Share:  
Class A common stock$0.49 0.52 1.46 
Class B common stock — 0.73 
Diluted Earnings Per Share:
Class A common stock0.48 0.51 1.44 
Class B common stock — 0.72 
Other Comprehensive Income (Loss):
Unrealized gains (losses) on fixed maturity securities:
Unrealized holding gains (losses) arising during period50,894 (328,673)(41,123)
Reclassification adjustment for losses (gains) included in net income (loss)756 104 (243)
Unrealized gains (losses) on fixed maturity securities, net51,650 (328,569)(41,366)
Change in current discount rate for liability for future policy benefits(34,790)337,776 92,396 
Income tax expense (benefit) on other comprehensive income items(2,029)7,262 1,449 
Other comprehensive income (loss)18,889 1,945 49,581 
Total comprehensive income (loss)$43,326 27,952 122,287 
See accompanying Notes to Consolidated Financial Statements.   

December 31, 20202023 | 10-K 7864

Table of Contents

CITIZENS, INC.
CITIZENS, INC. AND CONSOLIDATED SUBSIDIARIES
Consolidated Statements of Stockholders' Equity
 Common StockAccumulated
deficit
Accumulated
other
comprehensive
income (loss)
Treasury
stock
Total
Stock-holders'
equity
(In thousands)Class AClass B
Balance at December 31, 2017$259,383 3,184 (54,375)26,332 (11,011)223,513 
Accounting standards adopted January 1, 2018(1)
(4,162)4,162 
Comprehensive income (loss):      
Net income (loss)(11,062)(11,062)
Unrealized investment gains (losses), net(28,498)(28,498)
Unrealized gain from held-to-maturity securities transferred to available-for-sale, net3,370 3,370 
Total comprehensive income (loss)(11,062)(25,128)(36,190)
Stock-based compensation410 410 
Balance at December 31, 2018259,793 3,184 (69,599)5,366 (11,011)187,733 
Comprehensive income (loss):      
Net income (loss)(1,370)(1,370)
Unrealized investment gains (losses), net71,751 71,751 
Total comprehensive income (loss)(1,370)71,751 70,381 
Stock-based compensation1,722 1,722 
Balance at December 31, 2019261,515 3,184 (70,969)77,117 (11,011)259,836 
Accounting standards adopted January 1, 2020(1)
(395)(395)
Comprehensive income (loss):      
Net income (loss)0 0 (10,988)0 0 (10,988)
Unrealized investment gains (losses), net0 0 0 51,138 0 51,138 
Total comprehensive income (loss)0 0 (10,988)51,138 0 40,150 
Stock-based compensation1,354 0 0 0 0 1,354 
Balance at December 31, 2020$262,869 3,184 (82,352)128,255 (11,011)300,945 
CITIZENS, INC. AND CONSOLIDATED SUBSIDIARIES
Consolidated Statements of Stockholders' Equity
Common StockRetained Earnings
(Accumulated
Deficit)
Accumulated
Other
Comprehensive
Income (Loss)
Treasury
Stock
Total
Stockholders'
Equity
(In thousands)Class AClass B
Balance at December 31, 2020$262,869 3,184 (82,352)128,255 (11,011)300,945 
Accounting Standards adopted January 1, 2021 (1)
— — (52)(316,825)— (316,877)
Comprehensive income (loss):      
Net income (loss)— — 72,706 — — 72,706 
Other comprehensive income (loss)— — — 49,581 — 49,581 
Total comprehensive income (loss)— — 72,706 49,581 — 122,287 
Acquisition of treasury stock— — — — (9,090)(9,090)
Stock-based compensation2,692 — — — — 2,692 
Balance at December 31, 2021265,561 3,184 (9,698)(138,989)(20,101)99,957 
Comprehensive income (loss):      
Net income (loss)— — 26,007 — — 26,007 
Other comprehensive income (loss)— — — 1,945 — 1,945 
Total comprehensive income (loss)— — 26,007 1,945 — 27,952 
Acquisition of treasury stock— — — — (2,705)(2,705)
Issuance of common stock2,244 — — — — 2,244 
Stock-based compensation342 — — — — 342 
Balance at December 31, 2022268,147 3,184 16,309 (137,044)(22,806)127,790 
Comprehensive income (loss):      
Net income (loss)  24,437   24,437 
Other comprehensive income (loss)   18,889  18,889 
Total comprehensive income (loss)  24,437 18,889  43,326 
Acquisition of treasury stock    (919)(919)
Stock-based compensation528     528 
Other (2)
  1,404   1,404 
Balance at December 31, 2023$268,675 3,184 42,150 (118,155)(23,725)172,129 

(1)See Note 1 and (2) see Note 11 in the Notes to Consolidated Financial Statements for more details.


See accompanying Notes to Consolidated Financial Statements.   

December 31, 20202023 | 10-K 7965

Table of Contents

CITIZENS, INC.
CITIZENS, INC. AND CONSOLIDATED SUBSIDIARIESConsolidated Statements of Cash Flows
CITIZENS, INC. AND CONSOLIDATED SUBSIDIARIES
Consolidated Statements of Cash Flows
CITIZENS, INC. AND CONSOLIDATED SUBSIDIARIES
Consolidated Statements of Cash Flows
Years Ended December 31,
(In thousands)
Years Ended December 31,
(In thousands)
Years Ended December 31,
(In thousands)
Years Ended December 31,
(In thousands)
Years Ended December 31,
(In thousands)
Years Ended December 31,
(In thousands)
Years Ended December 31,
(In thousands)
Years Ended December 31,
(In thousands)
Years Ended December 31,
(In thousands)
Years Ended December 31,
(In thousands)
Years Ended December 31,
(In thousands)
Years Ended December 31,
(In thousands)
Years Ended December 31,
(In thousands)
Years Ended December 31,
(In thousands)
Years Ended December 31,
(In thousands)
Years Ended December 31,
(In thousands)
Years Ended December 31,
(In thousands)
Years Ended December 31,
(In thousands)
Years Ended December 31,
(In thousands)
202020192018202320222021
Cash Flows from Operating Activities:Cash Flows from Operating Activities: 
Net income (loss)Net income (loss)$(10,988)(1,370)(11,062)
Adjustments to reconcile net income (loss) to net cash provided by operating activities:   
Realized investment (gains) losses on sale of investments and other assets(1,502)(5,249)(108)
Net income (loss)
Net income (loss)
Adjustments to reconcile net income (loss) to net cash provided by (used in) operating activities:Adjustments to reconcile net income (loss) to net cash provided by (used in) operating activities:  
Investment related (gains) losses, net on sales of investments and other assets
Net deferred policy acquisition costsNet deferred policy acquisition costs6,964 6,013 11,540 
Amortization of cost of insurance acquiredAmortization of cost of insurance acquired1,816 1,546 2,458 
DepreciationDepreciation1,423 1,677 1,451 
Amortization of premiums and discounts on investmentsAmortization of premiums and discounts on investments8,061 12,859 16,998 
Stock-based compensationStock-based compensation2,223 2,099 410 
Deferred federal income tax expense (benefit)Deferred federal income tax expense (benefit)(402)1,573 62,633 
Goodwill Impairment
Change in:Change in:   Change in:  
Accrued investment incomeAccrued investment income1,316 1,014 595 
Reinsurance recoverableReinsurance recoverable(2,057)(32)51 
Due premiumsDue premiums1,347 669 (560)
Future policy benefit reservesFuture policy benefit reserves29,650 41,479 48,496 
Other policyholders' liabilitiesOther policyholders' liabilities11,030 5,387 940 
Federal income tax payableFederal income tax payable(706)3,341 (52,079)
Commissions payable and other liabilitiesCommissions payable and other liabilities3,702 2,924 3,609 
Other, netOther, net(3,043)(1,707)(752)
Net cash provided by (used in) operating activitiesNet cash provided by (used in) operating activities48,834 72,223 84,620 
Cash Flows from Investing Activities:Cash Flows from Investing Activities:   Cash Flows from Investing Activities:  
Sales of fixed maturity securities, available-for-saleSales of fixed maturity securities, available-for-sale20,537 66,900 38,823 
Maturities and calls of fixed maturity securities, available-for-saleMaturities and calls of fixed maturity securities, available-for-sale220,397 181,618 65,906 
Maturities and calls of fixed maturity securities, held-to-maturity0 20,699 
Purchases of fixed maturity securities, available-for-sale
Purchases of fixed maturity securities, available-for-sale
Purchases of fixed maturity securities, available-for-salePurchases of fixed maturity securities, available-for-sale(271,474)(329,627)(195,001)
Purchases of equity securities(4,473)(9)
Sales of equity securities
Sales of equity securities
Sales of equity securities
Principal payments on mortgage loansPrincipal payments on mortgage loans9 
Increase in policy loans, net(1,313)(1,180)(7,090)
Funding of mortgage loans
Change in policy loans, net
Sales of other long-term investments and real estateSales of other long-term investments and real estate3,671 6,983 14 
Purchases of other long-term investmentsPurchases of other long-term investments(30,256)(187)
Purchases of property and equipmentPurchases of property and equipment(221)(511)(724)
Sales of property and equipmentSales of property and equipment11 16 89 
Maturities of short-term investmentsMaturities of short-term investments1,300 9,090 
Sales of short-term investments
Purchases of short-term investmentsPurchases of short-term investments0 (2,456)(7,850)
Net cash provided by (used in) investing activitiesNet cash provided by (used in) investing activities(61,812)(69,345)(85,134)
See accompanying Notes to Consolidated Financial Statements.
See accompanying Notes to Consolidated Financial Statements.
See accompanying Notes to Consolidated Financial Statements.

December 31, 20202023 | 10-K 8066

Table of Contents

CITIZENS, INC.
CITIZENS, INC. AND CONSOLIDATED SUBSIDIARIESConsolidated Statements of Cash Flows
CITIZENS, INC. AND CONSOLIDATED SUBSIDIARIES
Consolidated Statements of Cash Flows
CITIZENS, INC. AND CONSOLIDATED SUBSIDIARIES
Consolidated Statements of Cash Flows
Years Ended December 31,
(In thousands)
Years Ended December 31,
(In thousands)
Years Ended December 31,
(In thousands)
Years Ended December 31,
(In thousands)
Years Ended December 31,
(In thousands)
Years Ended December 31,
(In thousands)
Years Ended December 31,
(In thousands)
Years Ended December 31,
(In thousands)
Years Ended December 31,
(In thousands)
Years Ended December 31,
(In thousands)
Years Ended December 31,
(In thousands)
Years Ended December 31,
(In thousands)
Years Ended December 31,
(In thousands)
Years Ended December 31,
(In thousands)
Years Ended December 31,
(In thousands)
Years Ended December 31,
(In thousands)
Years Ended December 31,
(In thousands)
Years Ended December 31,
(In thousands)
Years Ended December 31,
(In thousands)
202020192018202320222021
Cash Flows from Financing Activities:Cash Flows from Financing Activities: 
Annuity depositsAnnuity deposits$7,532 6,717 7,265 
Annuity deposits
Annuity deposits
Annuity withdrawalsAnnuity withdrawals(5,759)(8,505)(7,323)
Issuance of common stock
Acquisition of treasury stock
OtherOther(869)(377)
Net cash provided by (used in) financing activities904 (2,165)(58)
Net cash used in financing activities
Net increase (decrease) in cash and cash equivalentsNet increase (decrease) in cash and cash equivalents(12,074)713 (572)
Cash and cash equivalents at beginning of yearCash and cash equivalents at beginning of year46,205 45,492 46,064 
Cash and cash equivalents at end of yearCash and cash equivalents at end of year$34,131 46,205 45,492 
Supplemental Disclosure of Operating Activities:   
Cash paid during the year for income taxes$0 2,200 2,510 

SUPPLEMENTAL DISCLOSURE OF OPERATING ACTIVITIES:

Cash paid for income taxes during 2023, 2022 and 2021 was $1.8 million, $0.3 million and $1.2 million, respectively.

SUPPLEMENTAL DISCLOSURES OF NONCASH INVESTING AND FINANCING ACTIVITIES:

During 2020, 20192023, 2022 and 2018,2021, various fixed maturity issuers exchanged securities with book values of $9.1$5.4 million, $16.8$6.9 million and $2.5$12.1 million, respectively, for securities of equal value.

The Company recognized right-of-use assets of $12.0$0.1 million and $0.4 million in exchange for new operating lease liabilities during 2020. The Company accrued purchases of property2023 and equipment of $0.8 million as of December 31, 2020, which is reflected in other liabilities on the Consolidated Balance Sheets2022, respectively, and recorded NaN as of December 31, 2019 and 2018.

The Company also had $5.3 million of unsettled securities trades as of December 31, 2020 and NaN as of December 31, 2019 and 2018.none during 2021.


See accompanying Notes to Consolidated Financial Statements.   


December 31, 20202023 | 10-K 8167

Table of Contents

CITIZENS, INC.NOTES TO CONSOLIDATED FINANCIAL STATEMENTS


(1) SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

BASIS OF PRESENTATION AND CONSOLIDATION

The accompanying consolidated financial statements of Citizens, Inc. and its wholly-owned subsidiaries have been prepared in conformity with U.S. generally accepted accounting principles ("U.S. GAAP").

The consolidated financial statements include the accounts and operations of Citizens, Inc. ("Citizens" or the "Company"), a Colorado corporation, and its wholly-owned subsidiaries, CICA Life Insurance Company of America ("CICA"CICA Domestic"), CICA Life Ltd. ("CICA Ltd."Bermuda"), CICA Life, A.I., a Puerto Rico company ("CICA International"), Citizens National Life Insurance Company ("CNLIC"), Security Plan Life Insurance Company ("SPLIC"), Security Plan Fire Insurance Company ("SPFIC"), Magnolia Guaranty Life Insurance Company ("MGLIC"), and Computing Technology, Inc. ("CTI"), Nexo Global Services LLC, a Puerto Rico holding company ("Nexo") and Nexo Enrollment Services LLC, a Puerto Rico service company ("NES").  All significant inter-company accounts and transactions have been eliminated. Citizens and its wholly-owned subsidiaries are collectively referred to as the "Company," "we," "it," "us," or "our".

Our Life Insurance segment operates through CICA Ltd.,International and CICA and CNLIC. OurDomestic. Until December 31, 2022, our international life insurance business which operatesoperated through CICA Ltd., issuesBermuda. Beginning January 1, 2023, all new international policies are issued by CICA International. These companies provide U.S. dollar-denominated endowment contracts internationally, which are principally accumulation contracts that incorporate an element of life insurance protection and ordinary whole life insurance in U.S. dollar-denominated amounts sold to non-U.S. residents. These contracts are designed to provide a fixed amount of insurance coverage over the life of the insured and may utilize rider benefits to provide additional increasing or decreasing coverage and annuity benefits to enhance accumulations. OurOn August 31, 2023, CICA Bermuda transferred all of its insurance in force business to CICA International. Prior to July 1, 2023, our domestic life insurance business which operatesoperated through CICA Domestic and CNLIC. CICA Domestic issues ordinary whole life, final expense, life products with living benefits, critical illness and credit life and disability policies throughout the U.S. and CNLIC primarily focusedissued ordinary whole life and critical illness policies through June 30, 2023. CNLIC merged into CICA Domestic on living needs and provided benefits toward accumulating financial benefits for the policyowners throughout the Midwest and southern U.S. until they ceased most domestic sales beginning JanuaryJuly 1, 2017.2023.

Our Home Service Insurance segment operates through our subsidiaries SPLIC, MGLIC and SPFIC, and focuses on the life insurance needs of the middle- and lower-income markets, primarily in Louisiana, Mississippi and Arkansas.  Our products in this segment consist primarily of small face amount ordinary whole life, industrial life and pre-need policies, which are designed to fund final expenses for the insured, primarily consisting of funeral and burial costs as well as limited liability, named perilcritical illness and property insurance policies, coveringwhich cover dwelling and contents. As of June 30, 2023, the Company ceased all operations for SPFIC.

CTI provides data processing systems and services to the Company.

SIGNIFICANT ACCOUNTING POLICIES
 
INVESTMENTS

Investment securities are classified as held-to-maturity ("HTM"), available-for-sale ("AFS") or trading.  Management determines the appropriate classification at the time of purchase.  The classification of securities is significant since it directly impacts the accounting for unrealized gains and losses on securities.  Fixed maturity securities are classified as HTM and carried at amortized cost when management has the positive intent and the Company has the ability to hold the securities to maturity.  Securities not classified as HTM are classified as AFS and are carried at fair value, with the unrealized holding gains and losses, net of tax, reported in other comprehensive income (loss) and are not reported in earnings until realized.  FixedOur fixed maturity securities consist primarily of bonds classified as AFS or HTM.AFS.  The Company does not classify any fixed maturity securities as trading and, beginning September 30, 2018, the Company no longer classifies any fixed maturity securitiesor as HTM.  Equity securities are measured at fair value beginning January 1, 2018, with the change in fair value recorded through net income. Prior to 2018, changes in equity security fair values were a component of accumulated other comprehensive income.income (loss).

Unrealized gains (losses) of fixed maturity securities held as AFS are shown as a separate component of stockholders' equity, net of tax, and is a separate component of other comprehensive income.income (loss).


December 31, 2020 | 10-K 82

Table of Contents

CITIZENS, INC.NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Continued)



Beginning January 1, 2020 in connection with the adoption of a new accounting standard, theThe Company assesses AFS fixed maturity securities in an unrealized loss position for expected credit losses. First, we assess whether we intend to sell, or it is more likely than not that we will be required to sell, the security

December 31, 2023 | 10-K 68

Table of Contents

CITIZENS, INC.NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Continued)
before recovery of its amortized cost. If either of the criteria is met, the security's amortized cost is written down to its fair value. For AFS fixed maturity securities that do not meet either criteria, we evaluate whether the decline in fair value has resulted from credit losses or other factors. In making this assessment, management considers the extent to which fair value is less than amortized cost, any changes to the rating of the security by a rating agency, and adverse conditions specifically related to the security, among other factors. If management deems a credit loss has occurred, the impairment is recorded through an allowance for credit losses rather than as a write-down. Changes in the allowance for credit losses are recorded through realized investment related gains and losses. Any impairment that has not been recorded through an allowance for credit losses is recognized in accumulated other comprehensive income (loss) on our consolidated balance sheets. Prior to 2020, the Company evaluated all fixed maturity securities on a quarterly basis, and more frequently when economic conditions warranted additional evaluations, to determine if a write-down should be recorded due to an other-than-temporary impairment ("OTTI"). If an OTTI was required, the write-down was recorded directly to operations and any subsequent recoveries were recorded through net investment income over the remaining life of the security.

The Company made a policy election to exclude accrued interest from the amortized cost of AFS fixed maturity securities and report accrued interest separately in accrued investment income inon the consolidated balance sheets. AFS fixed maturity securities are placed on non-accrual status when we no longer expect to receive all contractual amounts due. Accrued interest receivable is reversed against interest income when a security is placed on non-accrual status. Accordingly, we do not recognize an allowance for credit loss against accrued interest receivable.

Premiums and discounts are amortized or accreted over the life of the related security as an adjustment to yield using the effective interest method.  Dividend and interest income are recognized when earned.  Realized gains and losses are included in earnings and are derived using the specific identification method for determining the cost of securities sold.

The Company from time to time may dispose of an impaired security in response to asset/liability management decisions, future market movements, business plan changes, or if the net proceeds can be reinvested at a rate of return that is expected to recover the loss within a reasonable period of time.

Policy loans are reported at unpaid principal balances.

Real estate held for sale consists of the Citizens Academy training facility located near Austin, Texas. This asset is recorded at fair value, less estimated sales costs and is no longer being depreciated.

Other long-term investments at December 31, 2020, consistedconsist primarily of investments in private equity funds, a Rabbi Trust established for the benefit of the former Chief Executive Officer for the severance payment that was made to him on February 8, 2021,limited partnerships, Federal Home Loan Bank ("FHLB") common stock and mortgage loans. We initially estimate the fair value of investments in private equity fundslimited partnerships by reference to the transaction price. Subsequently, we obtain the fair value of these investments from net asset value information provided by the general partner or manager of the investments, the financial statements of which are audited annually. Recognition of investment income on these funds is delayed due to the availability of the related financial statements, which are generally obtained from the partnerships' general partners. As a result, our private equity fundslimited partnerships are generally reported on a three-month delay.

We are a member of the FHLB of Dallas and such membership requires members to own stock in the FHLB. Our FHLB stock is carried at amortized cost, which approximates fair value.

Mortgage loans on real estate are reported at unpaid principal balances. The Rabbi trust is carried at amortized cost which approximates fair value.

The Company had cash equivalents and fixed maturity securities with an aggregate fair value of $10.8$8.6 million and $9.6$9.8 million at December 31, 20202023 and 2019,2022, respectively, on deposit with various state regulatory authorities to fulfill statutory requirements.


December 31, 2020 | 10-K 83

Table of ContentsSHORT-TERM INVESTMENTS

CITIZENS, INC.NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Continued)
The Company considers investments maturing within one year at acquisition as short-term. These securities are carried at fair value.



CASH AND CASH EQUIVALENTS

Cash consists of balances on hand and on deposit in banks and financial institutions. Cash equivalents consists of securities whose duration does not exceed 90 days at the date of acquisition.

SHORT-TERM INVESTMENTS

December 31, 2023 | 10-K 69

Table of Contents

The Company considers investments maturing within one year at acquisition as short-term. These securities are carried at fair value.
CITIZENS, INC.NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Continued)

REINSURANCE RECOVERABLE

Reinsurance recoverable includes expected reimbursements for policyholder claim amounts in excess of the Company's retention, as well as profit sharing and experience refund accruals.  Reinsurance recoverable is reduced for estimated uncollectible amounts, if any.

Reinsurance premiums, benefits and expenses are accounted for on a basis consistent with those used in accounting for the original policies issued and the terms of the reinsurance contracts.  The cost of reinsurance related to long duration contracts is accounted for over the life of the underlying reinsured policies using assumptions consistent with those used to account for the underlying policies.  The cost of reinsurance related to short duration contracts is accounted for over the coverage period.  Profit-sharing and similar adjustable provisions are accrued based on the experience of the underlying policies.

DEFERRED POLICY ACQUISITION COSTS

AcquisitionDeferred policy acquisition costs consist of commissions and policy issuance, underwriting and agent convention expenses(“DAC”) are costs that are incremental and directly related to and vary with the successful productionacquisition of new business are deferred.  These deferred amounts, referredor renewal insurance contracts. Such costs include the incremental direct costs of contract acquisition, such as sales commissions; the portion of employees’ total compensation and payroll-related fringe benefits related directly to time spent performing acquisition activities, such as deferred policyunderwriting, issuing and processing policies for contracts that have actually been acquired; and other costs related directly to acquisition costs ("DAC"), are recorded as an asset onactivities that would not have been incurred if the consolidated balance sheets and amortized to income in a systematic manner, based on related contract revenues or gross profits as appropriate.had not been acquired.

Traditional life insuranceContracts are grouped by contract type and accident and health insurance acquisition costs areissue year into cohorts consistent with the grouping used in estimating the associated liability. DAC is amortized on a constant level basis for the grouped contracts over the premium-paying periodexpected term of the related policiescontracts to approximate straight-line amortization. For the Life Insurance segment, the constant level basis used is policy count in force. For the Home Service Insurance segment, the constant level basis used is face amount in force. The constant level bases used for amortization are projected using mortality and lapse assumptions consistent with those used in computing future policy benefit liabilities.  For universal life type contracts and investment contracts that include significant surrender charges or that yield significant revenues from sources other than the investment contract holders' funds, the deferred contract acquisition cost amortization is matched to the recognition of gross profit.  The effectare based on the DAC asset that would result from realization of unrealized gains or losses is recognized with an offset to accumulatedCompany’s experience, industry data, and other comprehensive income in consolidated stockholders' equity.  If an internal replacement of insurance or investment contract modification substantially changes a contract as defined in current accounting guidance, then the DAC is written off immediately through income and any new deferrable costs associated with the new replacement are deferred.  If a contract modification does not substantially change the contract, the DAC amortization on the original contract will continue and any acquisition costs associated with the related modification are immediately expensed.

The ending DAC asset balance is calculated at a seriatim level for policies in forcefactors at the end of each reporting period based onand are consistent with those used for the remaining unamortized asset. Theliability for future policy benefit life reserves. Annually, the Company completes experience studies with respect to mortality and lapse assumptions. If those assumptions used to calculateare updated, the DAC are set when a policyamortization basis is issuedrecalculated and do notthe effect of the assumption change with changes in actual experience, unless a loss recognition event occurs. The seriatim method ensures that policies lapsed or surrendered during the reporting period are no longer includedwill be reflected in the DAC calculation. This method limits the amount of deferred costs to its estimated realizable value, provided actual experience is comparable to that contemplatedcohort level amortization in the locked-in assumptions.future periods.

Inherent in the capitalization and amortization of DAC are certain management judgments about what acquisition costs are deferred, the ending asset balance and the annual amortization.  Approximately 93.3%93% of our capitalized DAC isare attributed to first year and renewal excess commissions.  The remaining 6.7% is7% are attributed to other costs that vary with and are directly related to the successful acquisition of new insurance business.  Those costs generally include costs related to the production, underwriting and issuance of new business.


December 31, 2020 | 10-K 84

TableAmortization of Contents

CITIZENS, INC.NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Continued)



DAC is subject to recoverability testing atincluded in the timeconsolidated statements of policy issuanceoperations and loss recognition testingcomprehensive income (loss). The DAC balance on an annual basis, or when an event occurs that might require loss recognition testing. If loss recognition or impairmentthe consolidated balance sheets is necessary, DAC would be written off to the extent that anticipated future premiums and investment income is insufficient to cover expected future policy benefits and expenses. Loss recognition testing that considers, among other things,reduced for actual experience and projectedin excess of expected experience. Changes in future experience calculatesestimates are recognized prospectively over the available premium (gross premium less the benefit and expense portion of premium) for the next 50 years.  DAC is evaluated for recoverability using best estimate assumptions.  Based on the results of DAC recoverability testing and loss recognition testing, management believes that our DAC as of the years ended December 31, 2020 and 2019 limits the amount of deferred costs to its estimated recoverable value.  remaining expected contract term.

DAC related to investment-oriented products is also adjusted to reflect the effect of unrealized gains or losses on AFS fixed maturity securities with related changes recognized through other comprehensive income (shadow DAC). The adjustment is made at each balance sheet date, as if the securities had been sold at their stated aggregate fair value and the proceeds reinvested at current yields. Similarly, for long-duration traditional insurance contracts, if the assets supporting the liabilities are in a net unrealized gain position at the balance sheet date, loss recognition testing assumptions are updated to exclude such gains from future cash flows by reflecting the impact of reinvestment rates on future yields. If a future loss is anticipated under this basis, any additional shortfall indicated by loss recognition tests is recognized as a reduction in accumulated other comprehensive income (shadow loss recognition). Similar to other loss recognition on long-duration insurance contracts, such shortfall is first reflected as a reduction in DAC and secondly as an increase in liabilities for future policy benefits. The change in these adjustments, net of tax, is included with the change in net unrealized appreciation of investments that is credited or charged directly to other comprehensive income.

The components of DAC from year to year are summarized as follows:
Years ended December 31,
(In thousands)
202020192018
Balance at beginning of period$149,249 155,747 167,063 
Capitalization of deferred policy acquisition costs20,475 22,255 22,695 
Amortization of deferred policy acquisition costs(27,439)(28,268)(34,235)
Effects of unrealized (gains) losses(37,372)(485)224 
Balance at end of period$104,913 149,249 155,747 

We converted to a new actuarial valuation software solution that provided enhanced modeling capabilities for the ordinary whole life policies of SPLIC as of July 1, 2019 and the ordinary whole life and endowment policies of CICA and CICA Ltd. as of July 1, 2018. The total impact of these system conversions, which impacted both the Home Service Insurance and Life Insurance segments, reflect changes in actuarial valuation estimates associated with the

December 31, 2020 | 10-K 85

Table of Contents

CITIZENS, INC.NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Continued)



conversion. The impact is reflected in the accompanying consolidated financial statements and summarized in the table below.
(In thousands)20192018
Increase (Decrease)
Consolidated Balance Sheets
DAC$(1,396)(4,339)
Future policy benefit reserves:
Life insurance(2,299)(10,197)
Consolidated Statements of Operations and Comprehensive Income (Loss)
Decrease in future policy benefit reserves(2,299)(10,197)
Amortization of deferred policy acquisition costs1,396 4,339 
Income before federal income tax903 5,858 
Federal income tax expense190 1,230 
Net income$713 4,628 

COST OF INSURANCE ACQUIRED

The Company recognizes an intangible asset that arises in the application of U.S. GAAP purchase accounting as the difference between the reported value and the fair value of insurance contract liabilities, or comparable amounts determined in purchased insurance business combinations. This intangible asset is referred to as the Cost of insurance acquired ("COIA"Insurance Acquired (“COIA”) is established when we purchase a block of insurance.  COIA, which is amortized overon a basis consistent with DAC, such that it is amortized in proportion to policies in force for the emerging profit ofLife Insurance segment and face amount in force for the related policies using the same assumptions as were used in computing liabilities for future policy benefits.  Inherent in the amortization of COIA are certain management judgments used in the estimation of the ending asset balance and the annualHome Service Insurance segment to approximate straight-line amortization. The key assumptions used in management's estimates are based upon interest, mortality and lapses at the time of purchase.

A recoverability test that considers, among other things, actual experience and projected future experience is performed at least annually.  These annual recoverability tests are based initially on an estimate of the available premium (gross premium less the benefit and expense portion of premium) for the next 50 years.  Management believes that our COIA is recoverable for the years ended December 31, 20202023 and 2019.2022.  This belief is based upon the analysis performed on estimated future results of the block and our annual recoverability testing.

COIA relative to purchased blocks of insurance is summarized as follows:
Years ended December 31,
(In thousands)
202020192018
Balance at beginning of period$13,455 15,225 17,499 
Amortization(1,816)(1,546)(2,458)
Change in effects of unrealized (gains) losses on COIA(98)(224)184 
Balance at end of period$11,541 13,455 15,225 


December 31, 20202023 | 10-K 8670

Table of Contents

CITIZENS, INC.NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Continued)



Estimated amortization of COIA in each of the next five years and thereafter is as follows.  Actual future amortization will differ from these estimates due to variances from estimated future withdrawal assumptions.
(In thousands)Amount
Cost of insurance acquired:
Year:
2021$760 
2022691 
2023633 
2024582 
2025536 
Thereafter8,823 
12,025 
Effects of unrealized (gains) losses on COIA(484)
Total cost of insurance acquired$11,541 

The value of COIA resulting from our various acquisitions was determined based on the present value of future profits discounted at annual rates ranging from 3.7% to 8.5%.

GOODWILL AND OTHER INTANGIBLE ASSETS

Goodwill is the difference between the purchase price in a business combination and the fair value of assets and liabilities acquired and is not amortized.  Other intangible assets include various state insurance licenses, which have been determined to have indefinite useful lives and, therefore, are not amortized. Both goodwill and other intangible assets with indefinite useful lives are subject to annual impairment analysis.

Goodwill is tested for impairment on an annual basis or more frequently if indicators of potential impairment exist. The goodwill testing requires us to compare the estimated fair value of a reporting unit to its carrying value. If the carrying value of the reporting unit is lower than its estimated fair value, no further evaluation is required. If the carrying value of the reporting unit exceeds its estimated fair value, an impairment charge is recorded for that excess, limited to the total amount of goodwill allocated to that reporting unit. We have the option of performing an assessment of certain qualitative factors to determine if it is more likely than not that the fair value of a reporting unit is less than its carrying value or proceeding directly to a quantitative impairment test. We elected to apply the quantitative assessment for the goodwill in our reporting units within each of our operating segmentsthe Life Insurance segment as of December 31, 2020 and 2019.2021.

We performed our annual goodwillrecorded an impairment test and the fair value was in excess of the segment's carrying value for the years ended 2020, 2019 or 2018, respectively. As of December 31, 2020, the Company had $12.6 million of goodwill allocated to thein 2021 in our Life Insurance segment. We apply significant judgement when determining the estimated fair value ofsegment caused by increases in our reporting unit. These judgments incorporate multiple inputs including discounted cash flow calculations based on assumptions that market participants would make in valuing the reporting unit, levels of economic capital, production levels and profitability of new business, pricing changes, spread compression, value of in force, discount rate and earnings projections. Estimates of fair value are inherently uncertain and represent management’s reasonable expectations regarding future developments. Unfavorable changes to assumptions or factors that decrease the fair value and could result in future impairment include, but are not limited to, lower expectations for future sales, higher maintenance expenses, unfavorable mortality, higher discount rates and market-based inputs. Increases in the carrying value of the segment caused bydue to recognition of a $43.8 million uncertain tax benefits could also resultposition in future impairment.


the fourth quarter of 2021, following the expiration of the statute of limitations on the tax year ended December 31, 2020 | 10-K 87

Table2017. This impairment is recorded on the consolidated statements of Contents

CITIZENS, INC.NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Continued)



Goodwill is summarizedoperations and comprehensive income (loss). The Company has no remaining goodwill as follows:

Years ended December 31,
(In thousands)
202020192018
Life Insurance Segment:
Balance at January 1,$12,624 12,624 12,624 
Impairment0 
Balance at December 31,$12,624 12,624 12,624 
of December 31, 2021.

PROPERTY AND EQUIPMENT

Property and equipment are carried at cost less accumulated depreciation.  Depreciation of property and equipment is computed using the straight-line method over the useful lives of the assets, ranging from three years to thirty years. 

The following is a summary of property and equipment.
December 31,
(In thousands)
20202019
Property and equipment:  
Home office, land and buildings$4,136 4,136 
Furniture and equipment1,618 881 
Electronic data processing equipment and computer software7,179 8,215 
Automobiles50 91 
Real estate and equipment leases (See Note 7)
11,973 1,136 
Total property and equipment24,956 14,459 
Accumulated depreciation(8,644)(8,555)
Total property and equipment$16,312 5,904 

December 31,
(In thousands)
20232022
Property and equipment:  
Home office, land and buildings$3,980 3,980 
Furniture and equipment1,389 1,267 
Electronic data processing equipment and computer software7,800 7,485 
Real estate and equipment leases (See Note 8)
9,073 10,116 
Total property and equipment22,242 22,848 
Accumulated depreciation(10,433)(9,922)
Property and equipment, net$11,809 12,926 

The Company has several lease agreements for real estate and equipment, such as its corporate home office, Puerto Rico service center and several district office locations related to our Home Service Insurance segment. The Company recognizes these lease agreements on the consolidated balance sheets as a right-of-use asset and a corresponding lease liability. The Company uses its estimated incremental borrowing rate, which is derived from information available at lease commencement date, in determining the present value of lease payments.

FUTURE POLICY BENEFITS AND EXPENSES

FutureAs premium revenue is recognized, a liability for future policy benefit reserves for traditional life insurancebenefits, which is the present value of estimated future policy benefits to be paid to or on behalf of policyholders less the present value of estimated future net premiums to be collected from policyholders, is accrued. The liability is estimated using current assumptions that include

December 31, 2023 | 10-K 71

Table of Contents

CITIZENS, INC.NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Continued)
discount rate, mortality and lapses. These current assumptions are established based on methodsjudgements that consider the Company’s historical experience, industry data, and underlyingother factors.

Our traditional and limited-payment contracts are grouped into cohorts by contract type and issue year. Our reporting cohorts are (i) Permanent, which summarizes insurance policies with premiums payable over the lifetime of the policy, and (ii) Permanent Limited Pay, which summarizes insurance policies with premiums payable for a limited time after which the policy is fully paid up. Both reporting cohorts include whole life and endowment policies. The liability is adjusted for differences between actual and expected experience. The Company reviews its historical cash flow assumptions quarterly and in accordancethe third quarter of the year, the Company reviews its future cash flow assumptions. The net premium ratio used to calculate the liability is updated each quarter based on the current period's actual experience relative to expected experience. The revised net premium ratio is used to derive an updated liability for future policy benefits as of the beginning of the current reporting period, discounted at the locked-in discount rate. This amount is then compared to the carrying amount of the liability as of that same date, before the updating of cash flow assumptions, to determine the current period change in liability estimate. The current period change in the liability is the policyholder liability remeasurement gain or loss and is presented as a separate component of total insurance benefits paid or provided in the consolidated statements of operations and comprehensive income (loss). In subsequent periods, the revised net premiums are used to measure the liability for future policy benefits, subject to future revisions.

For traditional and limited-payment contracts, the current discount rate assumption is a yield curve that equals the yield of an upper-medium grade fixed income instrument, based on A-quality corporate bonds. The Company selects fixed-income instruments that have been A rated by one of the major credit rating agencies, such as Moody’s, Standard & Poor’s, or Fitch. The current discount rate assumption is updated quarterly and used to remeasure the liability at the reporting date, with U.S. GAAPthe resulting change reflected in other comprehensive income. For liability cash flows that are projected beyond the duration of market-observable A credit-rated fixed-income instruments, the Company uses the last market-observable yield level and applicable actuarial standards.  Assumptionslinear interpolation to determine yield assumptions for durations that do not have market observable yields. The locked-in discount rate for policies issued prior to transition equals the rate set at contract issuance. For current year issues, the locked-in discount rate is the average of the current year quarterly discount rates and will change throughout the year as to investment yields, expenses, mortality and lapsesnew discount rates are based upon our experience, modified as necessary to reflect anticipated trends and to include provisions for possible adverse deviations.calculated, with the change reflected in net income.

The accrued account balance for non-traditional life insurance and investment contracts is computed as deposits net of withdrawals made by the contract holder, plus amounts credited based on contract specifications, less contract fees and charges assessed, plus any additional interest.  Annuity interest crediting rates range from 2.5% to 5.5% annually.  Benefits and expenses are charged against the account balance to recognize costs as incurred over the estimated lives of the contracts.  Expenses include interest credited to contract account balances and benefits paid in excess of contract account balances.

Unpaid claims on accident and health and specialty property insurance policies represent the estimated liability for benefit expenses, both reported but not paid and incurred but not reported to the Company.  The liability for incurred but not reported claims includes estimates for additional claim amounts due related to reported claims. Liabilities for

December 31, 2020 | 10-K 88

Table of Contents

CITIZENS, INC.NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Continued)



unpaid claims are estimated using individual case basis valuations and statistical analysis.  Those estimates are subject to the effects of trends in claim severity and frequency.
 
Anticipated investment income is not considered in determining whether a premium deficiency exists with respect to short-duration contracts.  Premium deposits accrue interest at rates ranging from 2.5%1.5% to 6.0% per annum.  The cost of insurance is included in the premium when collected and interest is credited annually to deposit accounts.
 
DEFERRED PROFIT LIABILITY
The development
For limited-payment products, gross premiums received in excess of liabilitiesnet premiums are deferred at initial recognition as a deferred profit liability (“DPL”). Gross premiums are measured using assumptions consistent with those used in the measurement of the liability for future policy benefits requires management to makebenefit life reserves, including discount rate, mortality and lapses.

The DPL is amortized and recognized in net income within the increase (decrease) in future policy benefit reserves.The amortization basis for the DPL is the present value of insurance in force for life insurance contracts. Interest is accreted on the balance of the DPL using the locked-in discount rate. The Company reviews and updates its estimates and assumptions regarding mortality, persistency, expense, and investment experienceof cash flows for the DPL at the same time as the estimates of cash flows for the liability for future policy benefit life reserves. The DPL is updated each quarter based on historicalthe current period's actual experience relative to

December 31, 2023 | 10-K 72

Table of Contents

CITIZENS, INC.NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Continued)
expected experience with the changes recorded within the increase (decrease) in future policy benefit reserves in the consolidated statements of operations and future expectations of those assumptions.  Actual results could differ materially from estimates.  An additional provision is made on most products to allow for possible adverse deviation from the assumptions assumed.comprehensive income (loss). We monitor actual experience and revise assumptionsOn the consolidated balance sheets, DPL is recorded as necessary.a component of the liability for future policy benefit life reserves.

PARTICIPATING POLICIES

At December 31, 20202023 and 2019,2022, participating business approximated 60.8%51% and 62.2%55%, respectively, of direct life insurance in force, respectively.

Future policy benefits on participating policies are estimated based on net level premium reserves for death and endowment policy benefits with interest rates ranging from 3.2% to 9.0%, and the cash surrender values described in such contracts.  The scaling rate used for the 2020 portfolio ranged between 3.25% for 1 year and then going up to 4.36% over 20 years and remaining there for the duration.  Earnings and dividends on participating policies are allocated based on policies in force.

Policyholder dividends are determined based on the discretion of the Boardboard of directors of the policy issuing subsidiary.  Policyholder dividends are accrued over the premium paying periods of the insurance contract.

CONTINGENCIES

An estimated loss from a contingency is accrued and charged to results of operations only if both of the following conditions are met:

1.Information available prior to the issuance of the consolidated financial statements indicates that it is probable (virtual certainty is not required) that an asset has been impaired or a liability incurred as of the date of the consolidated financial statements; and
2.The amount of the loss can be reasonably estimated.

Reasonable estimation of a possible loss does not require estimating a single amount of the loss. It requires that a loss be accrued if it can be estimated within a range. If an amount within the range is a better estimate than any other amount within the range, that amount is accrued. If no amount within the range is a better estimate than any other amount, the minimum amount in the range is accrued.

A gain contingency is an uncertain situation that will be resolved in the future, possibly resulting in a gain. We do not allow the recognition of a gain contingency prior to settlement of the underlying event. If weThere were to have a material gain contingency, we would disclose it in the notes to the consolidated financial statements.none as of December 31, 2023 and 2022.

PREMIUM REVENUE AND RELATED EXPENSES

Premiums on life policies are recognized as earned when due.  Premiums paid in advance on the consolidated balance sheets are held on deposit and accrue interest at rates ranging from 2.5%1.5% to 6.0% until such time as the premiums become due. Premiums on accident and health policies are recognized as revenue over the contract period on a pro rata basis.  Benefits and expenses are associated with earned premiums so as to resultresulting in the

December 31, 2020 | 10-K 89

Table of Contents

CITIZENS, INC.NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Continued)



recognition of profits over the estimated lives of the contracts.  This matching is accomplished by means of a provision for future policy benefits and the capitalization and amortization of deferred policy acquisition costs.costs and amortization of deferred profit liability for limited pay plans.

Annuity policies, primarily flexible premium fixed annuity products, are accounted for in a manner consistent with accounting for interest bearing financial instruments.  Premium receipts are not reported as revenue, rather as deposit liabilities to annuity contracts.  The annuity products issued do not include fees or other such charges. There is also a block of annuity products accounted for as FAS97 insurance products. Reserves are set up for surrenders and death benefits. Acquisition costs and premium loads are capitalized and amortized.

INCOME TAXES

Deferred tax assets and liabilities are recognized for the estimated future tax consequences attributable to differences between the financial statement carrying amounts of existing assets and liabilities and their respective tax bases.  Deferred tax assets and liabilities are measured using enacted tax rates in effect for the year in which those temporary differences are expected to be recovered.

A deferred tax asset is recorded only if a determination is made that it is more-likely-than-not that the tax treatment on which the deferred tax asset depends will be sustained in the event of an audit.  These determinations inherently involve management's judgment.  In addition, the Company must record a tax valuation allowance with respect to deferred tax assets if it is more-likely-than-not that the tax benefit will not be realized.


December 31, 2023 | 10-K 73

Table of Contents

CITIZENS, INC.NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Continued)
The Company releases stranded tax effects in accumulated other comprehensive income on an aggregate portfolio basis.

EARNINGS PER SHARE

Basic earnings per share are computed by dividing net income available to common stockholders by the weighted average number of shares of common stock outstanding during each period. Diluted earnings per share are computed under the if-converted method for convertible securities and the treasury stock method for warrants, giving effect to all potential dilutive common stock, including options, warrants and convertible/redeemable preferred stock.  The basic and diluted earnings per share of Class B common stock are one half the earnings per share of the Class A common stock. We hold 100% of our Class B common stock in treasury.

USE OF ESTIMATES

The preparation of consolidated financial statements in conformity with U.S. GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the consolidated financial statements and the reported amounts of revenues and expenses during the reporting period.  Actual results could differ materially from these estimates.

Significant estimates include those used in the evaluation of credit losses on fixed maturity securities, actuarially determined assets and liabilities and assumptions, tests of goodwill impairment, valuation allowance on deferred tax assets, valuation of uncertain tax positions and contingencies relating to litigation and regulatory matters. Certain of these estimates are particularly sensitive to market conditions, and deterioration and/or volatility in the worldwide debt or equity markets could have a material impact on the consolidated financial statements.

RECLASSIFICATIONS

Certain amounts presented in prior years have been reclassified to conform to the current presentation.  No individual amounts were material.

ACCOUNTING PRONOUNCEMENTS

ACCOUNTING STANDARDS RECENTLY ADOPTED

In January 2016, the Financial Accounting Standards Board ("FASB") released Accounting Standards Update ("ASU") No. 2016-01, Recognition and Measurement of Financial Assets and Financial Liabilities. This ASU requires equity investments, except those accounted for under the equity method of accounting, that have readily determinable fair values to be measuredImpacts at fair value with any changes in fair value recognized in net income. Equity securities that do not have readily determinable fair values may be measured at estimated fair value or cost less impairment, if any, adjusted for subsequent observable price changes, with changes in the carrying value

December 31, 2020 | 10-K 90

Table of Contents

CITIZENS, INC.NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Continued)



recognized in net income. A qualitative assessment for impairment is required for equity investments without readily determinable fair values. The updated guidance also eliminates the requirement to disclose the method and significant assumptions used to estimate the fair value of financial instruments measured at amortized cost on the consolidated financial statements. The Company adopted the updated guidance effective January 1, 2018. The adoption of this guidance resulted in the recognition of $0.6 million of net after-tax unrealized gains on equity investments as a cumulative effect adjustment that decreased retained deficit as of January 1, 2018 and decreased accumulated other comprehensive income ("AOCI") by the same amount. The Company elected to report changes in the fair value of equity investments in realized investment gains (losses), net.

In February 2018, the FASB issued ASU No. 2018-02, Reclassification of Certain Tax Effects from Accumulated Other Comprehensive Income.  This ASU allows a reclassification from AOCI to retained earnings of the stranded tax effects that occurred due to the enactment of the Tax Cuts and Jobs Act of 2017 (the "Tax Act"). The updated guidance was effective for reporting periods beginning after December 15, 2018 and is to be applied retrospectively to each period in which there are items impacted by the Tax Act remaining in AOCI or at the beginning of the period of adoption. The Company adopted the updated guidance effective January 1, 2018 and elected to reclassify the income tax effects of the Tax Act from AOCI to accumulated deficit as of January 1, 2018. This reclassification resulted in an increase in accumulated deficit of $4.7 million as of January 1, 2018 and an increase in AOCI by the same amount. The Company’s accounting policy for the release of stranded tax effects in AOCI is on an aggregate portfolio basis.

In June 2016, the FASB issued ASU No. 2016-13, Financial Instruments-Credit Losses(Topic 326), with the main objective to provide financial statement users with more decision-useful information about the expected credit losses on financial instruments and other commitments to extend credit held by a reporting entity at each reporting date. The ASU requires a financial asset (or a group of financial assets) measured at amortized cost to be presented at the net amount expected to be collected. The allowance for credit losses is a valuation account that is deducted from the amortized cost of the financial asset(s) to present the net carrying value at the amount expected to be collected on the financial asset. The income statement reflects the measurement of credit losses for newly recognized financial assets, as well as the increases or decreases of expected credit losses that have taken place during the period. Credit losses on AFS fixed maturity securities should be measured in a manner similar to current U.S. GAAP; however, the credit losses are recorded through an allowance for credit losses rather than as a write-down. This approach is an improvement to prior U.S. GAAP because an entity will be able to record reversals of credit losses (in situations in which the estimate of credit losses declines) in current period net income, which in turn should align the income statement recognition of credit losses with the reporting period in which changes occur. Prior U.S. GAAP prohibited reflecting those improvements in current-period earnings. The Company adopted this standard effective January 1, 2020 using the modified retrospective approach. The adoption resulted in an increase in accumulated deficit of $0.4 million related to agents' debit balance collectability.

In September 2018, the FASB issued ASU No. 2018-15, Customer’s Accounting for Implementation Costs Incurred in a Cloud Computing Arrangement That is a Service Contract. This ASU requires an entity in a cloud computing arrangement (i.e., hosting arrangement) that is a service contract to follow the internal-use software guidance in Accounting Standards Codification 350-40 to determine which implementation costs to capitalize as assets or expense as incurred. Capitalized implementation costs should be presented in the same line item on the balance sheet as amounts prepaid for the hosted service, if any (generally as an "other asset"). The capitalized costs will be amortized over the term of the hosting arrangement, with the amortization expense being presented in the same income statement line item as the fees paid for the hosted service. We adopted this standard effective January 1, 2020. The adoption had no impact on our consolidated financial statements.


December 31, 2020 | 10-K 91

Table of Contents

CITIZENS, INC.NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Continued)



ACCOUNTING STANDARDS NOT YET ADOPTEDTransition Date

In August 2018, the FASBFinancial Accounting Standards Board ("FASB") issued ASUAccounting Standard Update ("ASU") No. 2018-12, Financial Services-Insurance (Topic 944): Targeted Improvements to the Accounting for Long-Duration Contracts. ThisThe Company adopted ASU amends four key areas of2018-12 for the accountingliability for future policy benefits, DAC and impacts disclosures for long-duration insurance and investment contracts:COIA on a modified retrospective basis such that those balances were adjusted to conform to ASU 2018-12 effective January 1, 2021.

Requires updated assumptions for liability measurement. Assumptions used to measure the liability for traditional insurance contracts, which are typically determined at contract inception, will now be reviewed at least annually, and, if there is a change, updated, with the effect recorded in net income;
December 31, 2023 | 10-K 74

Standardizes the liability discount rate. The liability discount rate will be a market-observable discount rate (upper-medium grade fixed-income instrument yield), with the effectTable of rate changes recorded in other comprehensive income;

For calendar-year public companies,
CITIZENS, INC.NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Continued)
The following table summarizes the balance of and changes will be effective onin the liability for future policy benefits, annuity reserves, DAC and COIA due to the adoption of ASU 2018-12.

(In thousands)Life InsuranceHome Service InsuranceConsolidated
Liability for Future Policy Benefits
Pre-adoption liability as of 12/31/2020$987,373 255,513 1,242,886 
Change in discount rate assumptions261,823 108,468 370,291 
Effect of reserve changes6 96 102 
Post-adoption liability as of 1/1/2021$1,249,202 364,077 1,613,279 
Fixed Annuity Liability
Pre-adoption liability as of 12/31/2020$60,027 18,277 78,304 
Adjustments for the removal of shadow adjustments 3,426 3,426 
Post-adoption liability as of 1/1/2021$60,027 21,703 81,730 
Deferred Acquisition Costs
Pre-adoption balance as of 12/31/2020$94,771 10,142 104,913 
Adjustments for the removal of shadow adjustments8,270 29,905 38,175 
Impact of flooring cohorts at zero23 12 35 
Post adoption balance as of 1/1/2021$103,064 40,059 143,123 
Cost of Insurance Acquired
Pre-adoption balance as of 12/31/2020$1,734 9,807 11,541 
Adjustments for the removal of shadow adjustments 484 484 
Post adoption balance as of 1/1/2021$1,734 10,291 12,025 
At transition, the Company recorded a charge of $0.1 million to retained earnings, net of tax, primarily from capping net premium ratios for certain policyholder benefit cohorts at 100%, increasing reserves for certain non-premium paying cohorts and flooring certain DAC cohorts at zero. Other comprehensive income (loss) ("OCI") was reduced by $316.8 million primarily due to the difference in the discount rate used prior to transition and the discount rate at January 1, 2023, however, early adoption is permitted.2021. The Company is evaluatingalso removed shadow adjustments previously recorded in OCI for the impact of unrealized gains and losses on annuity products that previously amortized unearned revenue, DAC and COIA over expected future gross profits.


December 31, 2023 | 10-K 75

Table of Contents

CITIZENS, INC.NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Continued)
Impacts to Previously Reported Results

Adoption of the standard impacted our previously reported consolidated financial results as follows:

As of December 31, 2022
(In thousands)
 As Previously Reported Adoption of New StandardPost Adoption
Consolidated Balance Sheet
Deferred policy acquisition costs$140,167 22,760 162,927 
Cost of insurance acquired10,260 387 10,647 
Deferred tax asset, net2,414 (2,414)— 
Total assets1,569,970 20,733 1,590,703 
Future policy benefit reserves:
   Life insurance1,305,506 (106,859)1,198,647 
   Annuities91,234 (91,234)— 
Policyholders' funds:
   Annuities— 121,422 121,422 
   Other policyholders' funds40,497 (32,996)7,501 
Deferred federal income tax liability, net— 3,653 3,653 
Total liabilities1,568,927 (106,014)1,462,913 
Retained earnings (accumulated deficit)(52,203)68,512 16,309 
Accumulated other comprehensive income (loss)(195,279)58,235 (137,044)
Total stockholders' equity1,043 126,747 127,790 
Year Ended
December 31, 2022
Year Ended
December 31, 2021

(In thousands, except per share amounts)
 As Previously Reported Adoption of New StandardPost AdoptionAs Previously ReportedAdoption of New StandardPost Adoption
Consolidated Statements of Operations
Increase (decrease) in future policy benefit reserves$29,640 (24,836)4,804 36,444 (26,671)9,773 
Policyholder liability remeasurement (gain) loss— 2,884 2,884 — 1,434 1,434 
Amortization of deferred policy acquisition costs26,529 (12,139)14,390 24,952 (11,507)13,445 
Amortization of cost of insurance acquired974 (353)621 1,206 (449)757 
Federal income tax expense (benefit)(429)1,799 1,370 (43,475)1,274 (42,201)
Net income (loss)(6,638)32,645 26,007 36,787 35,919 72,706 
Basic earnings (losses) per share of Class A common stock(0.13)0.65 0.52 0.74 0.72 1.46 
Basic earnings (losses) per share of Class B common stock— — — 0.37 0.36 0.73 
Diluted earnings (losses) per share of Class A common stock(0.13)0.64 0.51 0.73 0.71 1.44 
Diluted earnings (losses) per share of Class B common stock— — — 0.36 0.36 0.72 

December 31, 2023 | 10-K 76

Table of Contents

CITIZENS, INC.NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Continued)
Year Ended
December 31, 2022
Year Ended
December 31, 2021

(In thousands)
 As Previously Reported Adoption of New StandardPost AdoptionAs Previously ReportedAdoption of New StandardPost Adoption
Consolidated Statement of Comprehensive Income (Loss)
Unrealized holding gains (losses) arising during period$(330,765)2,196 (328,569)(5,298)(36,068)(41,366)
Change in current discount rate for liability for future policy benefits— 337,776 337,776 — 92,396 92,396 
Income tax expense (benefit) on other comprehensive income items(17,994)25,256 7,262 5,465 (4,016)1,449 
Other comprehensive income (loss)(312,771)314,716 1,945 (10,763)60,344 49,581 
Total comprehensive income (loss)(319,409)347,361 27,952 26,024 96,263 122,287 

On June 30, 2022, the FASB issued ASU No. 2022-03, Fair Value Measurement (Topic 820: Fair Value Measurement of Equity Securities Subject to Contractual Sale Restrictions. This standard clarifies that contractual restrictions on equity security sales are not considered part of the security unit of account and, therefore, are not considered in measuring fair value. In addition, the amendments clarify that an entity cannot, as a separate unit of account, recognize and measure a contractual sale restriction. Disclosures on such restrictions are also required. The amendments are effective for fiscal years beginning after December 15, 2023, including interim periods within those fiscal years, and are required to be applied prospectively, with any adjustments from the adoption recognized in earnings and disclosed. Early adoption is available. Citizens' elected to adopt this new guidance, and it is expected to have a materialstandard as of December 31, 2023 as adoption of this standard has no impact on our consolidated financial statements.

ACCOUNTING STANDARDS NOT YET ADOPTED

On November 27, 2023, the FASB issued ASU No. 2023-07, Segment Reporting (Topic 280): Improvements to Reportable Segment Disclosures. This amendment expands a public entity's segment disclosures by requiring disclosure of significant segment expenses that are regularly provided to the chief operating decision maker, clarifying when an entity may report one or more additional measures to assess segment performance, requiring enhanced interim disclosures, providing new disclosure requirements for entities with a single reportable segment, and requiring other new disclosures. The amendments are effective for fiscal years beginning after December 15, 2023 and interim periods within fiscal years beginning after December 15, 2024. Early adoption is available. Although the ASU only requires additional disclosures about the Company's operating segments, the Company is currently evaluating the effects of adopting this guidance on the consolidated financial statements.

On December 14, 2023, the FASB issued ASU No. 2023-09, Income Taxes (Topic 740): Improvements to Income Tax Disclosures, which is intended to enhance the transparency, decision usefulness and effectiveness of income tax disclosures.The amendments in this ASU require a public entity to disclose a tabular tax rate reconciliation, using both percentages and currency, with specific categories. A public entity is also required to provide a qualitative description of the state and local jurisdictions that make up the majority of the effect of the state and local income tax category and the net amount of income taxes paid, disaggregated by federal, state and foreign taxes and also disaggregated by individual jurisdictions. The amendments also remove certain disclosures that are no longer considered cost beneficial. The amendments are effective prospectively for annual periods beginning after December 15, 2024 and early adoption and retrospective application are permitted. The Company is currently evaluating the impact of adopting this pronouncement on the consolidated financial statements.

No other new accounting pronouncement issued or effective during the year2023 had, or is expected to have, a material impact on our consolidated financial statements.


December 31, 2023 | 10-K 77

Table of Contents

CITIZENS, INC.NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Continued)
(2) INVESTMENTS

The Company invests primarily in fixed maturity securities, which totaled 89.8%86.7% of total cash and invested assets at December 31, 2020.2023. 

Carrying Value as of December 31,
(In thousands, except for %)
Carrying Value as of December 31,
(In thousands, except for %)
2020%2019%
Carrying Value as of December 31,
(In thousands, except for %)
2023%2022%
Cash and invested assets
Cash and invested assets:
Fixed maturity securities
Fixed maturity securities
Fixed maturity securitiesFixed maturity securities$1,489,383 89.8 %$1,377,959 90.2 %$1,238,981 86.7 86.7 %$1,179,619 86.5 86.5 %
Equity securitiesEquity securities22,102 1.3 16,033 1.1 
Policy loansPolicy loans83,318 5.0 82,005 5.4 
Real estate and other long-term investments29,865 1.8 2,956 0.2 
Other long-term investments
Short-term investmentsShort-term investments0 0 1,301 0.1 
Cash and cash equivalentsCash and cash equivalents34,131 2.1 46,205 3.0 
Total cash and invested assetsTotal cash and invested assets$1,658,799 100.0 %$1,526,459 100.0 %Total cash and invested assets$1,429,344 100.0 100.0 %$1,363,754 100.0 100.0 %


December 31, 2020 | 10-K 92

Table of Contents

CITIZENS, INC.NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Continued)



The following table represents the amortized cost, gross unrealized gains and losses and fair value of fixed maturity securities as of December 31, 20202023 and 2019.2022.

December 31, 2020
(In thousands)
Amortized
Cost
Gross
Unrealized
Gains
Gross
Unrealized
Losses
Fair
Value
Fixed maturity securities:    
Available-for-sale:    
U.S. Treasury securities$9,529 1,797 0 11,326 
U.S. Government-sponsored enterprises3,490 1,301 0 4,791 
States and political subdivisions377,462 32,751 548 409,665 
Corporate
Financial204,160 31,000 13 235,147 
Consumer196,648 30,116 245 226,519 
Energy81,223 8,174 536 88,861 
All Other284,209 42,554 82 326,681 
Commercial mortgage-backed225 0 4 221 
Residential mortgage-backed118,144 21,819 0 139,963 
Asset-backed46,295 278 482 46,091 
Foreign governments102 16 0 118 
Total fixed maturity securities$1,321,487 169,806 1,910 1,489,383 
December 31, 2019
(In thousands)
Amortized
Cost
Gross
Unrealized
Gains
Gross
Unrealized
Losses
Fair
Value
December 31, 2023
(In thousands)
December 31, 2023
(In thousands)
Amortized
Cost
Gross
Unrealized
Gains
Gross
Unrealized
Losses
Fair
Value
Fixed maturity securities:Fixed maturity securities:    Fixed maturity securities:  
Available-for-sale:Available-for-sale:    Available-for-sale:  
U.S. Treasury securitiesU.S. Treasury securities$9,709 1,638 11,347 
U.S. Government-sponsored enterprisesU.S. Government-sponsored enterprises3,516 1,015 4,531 
States and political subdivisionsStates and political subdivisions512,239 24,285 240 536,284 
Corporate
Corporate:
Financial
Financial
FinancialFinancial169,146 13,094 135 182,105 
ConsumerConsumer148,575 12,591 464 160,702 
Utilities
EnergyEnergy74,315 4,765 115 78,965 
All Other212,714 16,022 420 228,316 
All other
Commercial mortgage-backedCommercial mortgage-backed1,105 1,100 
Residential mortgage-backedResidential mortgage-backed118,130 12,223 66 130,287 
Asset-backedAsset-backed44,302 11 110 44,203 
Foreign governments102 17 119 
Total fixed maturity securitiesTotal fixed maturity securities$1,293,853 85,661 1,555 1,377,959 
Total fixed maturity securities
Total fixed maturity securities


December 31, 20202023 | 10-K 9378

Table of Contents

CITIZENS, INC.NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Continued)
December 31, 2022
(In thousands)
Amortized
Cost
Gross
Unrealized
Gains
Gross
Unrealized
Losses
Fair
Value
Fixed maturity securities:    
Available-for-sale:    
U.S. Treasury securities$9,425 152 9,568 
U.S. Government-sponsored enterprises3,434 277 3,710 
States and political subdivisions344,208 1,114 37,964 307,358 
Corporate:
Financial243,758 512 42,383 201,887 
Consumer247,824 758 47,138 201,444 
Utilities115,738 39 23,790 91,987 
Energy76,065 — 11,395 64,670 
All other184,022 683 29,048 155,657 
Commercial mortgage-backed171 — 169 
Residential mortgage-backed110,582 10,765 99,826 
Asset-backed45,991 18 2,767 43,242 
Foreign governments100 — 101 
Total fixed maturity securities$1,381,318 3,563 205,262 1,179,619 



Most of the Company's equity securities are diversifiedinvested in a non-redeemable preferred stock and bond mutual funds.fund at December 31, 2023.

Fair Value as of December 31,
(In thousands)
20202019
Equity securities: 
Stock mutual funds$3,174 3,274 
Bond mutual funds12,354 12,311 
Common stock1,143 134 
Non-redeemable preferred stock281 314 
Non-redeemable preferred stock fund5,150 
Total equity securities$22,102 16,033 

Fair Value as of December 31,
(In thousands)
20232022
Equity securities: 
Stock mutual funds$ 2,615 
Bond mutual funds740 4,337 
Common stock665 857 
Non-redeemable preferred stock7 
Non-redeemable preferred stock fund3,870 3,773 
Total equity securities$5,282 11,590 

VALUATION OF INVESTMENTS

AFS fixed maturity securities are reported in the consolidated financial statements at fair value. Equity securities are measured at fair value with the change in fair value recorded through net income.income (loss). The Company recognized net realized gainsinvestment related losses of $1.6$0.2 million and $1.0$2.7 million on equity securities held for the years ended December 31, 20202023 and 2019.2022, respectively and net investment related gains of $0.4 million for the year ended December 31, 2021.

The Company monitors all AFS fixed maturity securities on an on-going basis relative to changes in credit ratings, market prices, earnings trends and financial performance, in addition to specific region or industry reviews.  The Company evaluates whether a credit impairment exists for fixed maturity securities by considering primarily the following factors: (a) changes in the financial condition of the security's underlying collateral; (b) whether the issuer is current on contractually obligated interest and principal payments; (c) changes in the financial condition, credit rating and near-term prospects of the issuer; and (d) the payment structure of the security.  The Company's best estimate of expected future cash flows used to determine the credit loss amount is a quantitative and qualitative process.  Quantitative review includes information received from third-party sources such as financial statements,

December 31, 2023 | 10-K 79

Table of Contents

CITIZENS, INC.NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Continued)
pricing and rating changes, liquidity and other statistical information.  Qualitative factors include judgments related to business strategies, economic impacts on the issuer, overall judgment related to estimates and industry factors as well as the Company's intent to sell the security, or if it is more likely than not that the Company would be required to sell a security before recovery of its amortized cost.

The Company's best estimate of future cash flows involves assumptions including, but not limited to, various performance indicators, such as historical and projected default and recovery rates, credit ratings, and current delinquency rates.  These assumptions require the use of significant management judgmentjudgement and include the probability of issuer default and estimates regarding timing and amount of expected recoveries, which may include estimating the underlying collateral value.  In addition, projections of expected future fixed maturity security cash flows may change based upon new information regarding the performance of the issuer. Any credit losses are presented as an allowance rather than as a write-down on AFS fixed maturity securities management does not intend to sell or believes that it is more likely than not we will be required to sell.

We adopted ASU 2016-13 using the prospective transition approach for fixed maturity securities for which other-than-temporary impairment had been recognized prior to January 1, 2020. As a result, the amortized cost remains the same before and after adoption. The effective interest rate on these fixed maturity securities was not changed. Amounts previously recognized in accumulated other comprehensive income as of January 1, 2020 relating to improvements in cash flow expected to be collected will be accreted into income over the remaining life of the asset. Recoveries of amounts previously written off relating to improvements in cash flows after January 1, 2020 will be recorded in earnings when received.

The Company recorded 0no credit valuation losses on fixed maturity securities for the year December 31, 2020 and recognized 0 fixed maturity investment impairments for the yearyears ended December 31, 2019.2023 and 2022.


December 31, 2020 | 10-K 94

Table of Contents

CITIZENS, INC.NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Continued)



For fixed maturity security investments that have unrealized losses as of December 31, 2020,2023 and 2022, the gross unrealized losses and related fair values that have been in a continuous unrealized loss position for less than 12 months, gross unrealized losses that have been in a continuous unrealized loss position for 12 months or longer and fair valueby timeframe are as follows.

December 31, 2020Less than 12 monthsGreater than 12 monthsTotal
December 31, 2023December 31, 2023Less than 12 monthsGreater than 12 monthsTotal
(In thousands, except for # of securities)(In thousands, except for # of securities)Fair
Value
Unrealized
Losses
# of
Securities
Fair
Value
Unrealized
Losses
# of
Securities
Fair
Value
Unrealized
Losses
# of
Securities
(In thousands, except for # of securities)Fair
Value
Unrealized
Losses
# of
Securities
Fair
Value
Unrealized
Losses
# of
Securities
Fair
Value
Unrealized
Losses
# of
Securities
Fixed maturity securities:Fixed maturity securities:        Fixed maturity securities: 
Available-for-sale:         
Available-for-sale securities:Available-for-sale securities:  
U.S. Treasury securities
U.S. Government-sponsored enterprises
States and political subdivisionsStates and political subdivisions$32,487 548 27 0 0 0 32,487 548 27 
Corporate
Corporate:
Financial
Financial
FinancialFinancial1,308 13 1 0 0 0 1,308 13 1 
ConsumerConsumer10,740 230 5 1,667 15 1 12,407 245 6 
Utilities
EnergyEnergy6,350 536 8 0 0 0 6,350 536 8 
All OtherAll Other9,418 82 11 0 0 0 9,418 82 11 
Commercial mortgage-backed221 4 1 0 0 0 221 4 1 
Residential mortgage-backed
Residential mortgage-backed
Residential mortgage-backedResidential mortgage-backed83 0 1 0 0 0 83 0 1 
Asset-backedAsset-backed26,353 481 26 994 1 1 27,347 482 27 
Total fixed maturity securitiesTotal fixed maturity securities$86,960 1,894 80 2,661 16 2 89,621 1,910 82 


December 31, 2023 | 10-K 80

Table of Contents

CITIZENS, INC.NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Continued)
December 31, 2022Less than 12 monthsGreater than 12 monthsTotal
(In thousands, except for # of securities)Fair
Value
Unrealized
Losses
# of
Securities
Fair
Value
Unrealized
Losses
# of
Securities
Fair
Value
Unrealized
Losses
# of
Securities
Fixed maturity securities:        
Available-for-sale securities:   
U.S. Treasury securities$— — — 64 64 
U.S. Government-sponsored enterprises223 — — — 223 
States and political subdivisions189,084 30,866 242 14,184 7,098 14 203,268 37,964 256 
Corporate:
Financial182,447 39,122 237 6,144 3,261 16 188,591 42,383 253 
Consumer164,224 34,823 220 23,417 12,315 30 187,641 47,138 250 
Utilities73,483 15,959 152 16,413 7,831 18 89,896 23,790 170 
Energy59,053 9,601 75 5,617 1,794 64,670 11,395 83 
All Other140,955 25,337 171 7,910 3,711 15 148,865 29,048 186 
Commercial mortgage-backed168 — — — 168 
Residential mortgage-backed98,758 10,514 95 759 251 99,517 10,765 100 
Asset-backed37,067 2,485 41 4,264 282 41,331 2,767 50 
Total fixed maturity securities$945,462 168,710 1,236 78,772 36,552 117 1,024,234 205,262 1,353 

In each category of our fixed maturity securities described below,above, we do not intend to sell our investments and it is not more likely than not that the Company will be required to sell the investments before recovery of their amortized cost bases. At December 31, 2023 and 2022, 99.4% and 98.7%, respectively, of the fair value of our fixed maturity securities portfolio was rated investment grade. While the losses are currently unrealized, we continue to monitor all fixed maturity securities on an on-going basis as future information may become available which could result in an allowance being recorded.

States and political subdivisions. The Company's investments in states and political subdivisions were purchased at a premium, relative to their face amount, and the contractual cash flows are guaranteed by the respective state or political subdivision. Accordingly, it is expected that the securities will not be settled at a price less than the amortized cost bases of the Company's investments.

Corporate. We did not recognize creditunrealized losses on corporatefixed maturity securities with unrealized losses that weredetailed in the previous tables are due to interest rate sensitivitynoncredit-related factors, including widening credit spreads and changes in credit spreads. We believe that fluctuations caused by movements inrising interest rates and credit spreadssince purchase, which have little bearing on the recoverability of our investments. While we are experiencing unrealized losses across several corporate sectors, the energy and automobile sectors have been impacted the most by recent economic pressures and some issuers within these sectors have been downgraded to below investment grade. We have assessed our exposure in the energy sector and believe our investments, have access to sufficient liquidity to meet their debt obligations. The auto industry has been able to issue debt which has increased the liquidity of the component companies in the sector significantly. The automobile sector is included in the Consumer subtotal above.

Asset-backed. Our asset-backed securities are primarily collateralized loan obligations. We do not expect to realize any losses for these securities and see the current valuations as a result of general market conditions. All of the active asset-backed securities are rated investment grade.


December 31, 2020 | 10-K 95

Table of Contents

CITIZENS, INC.NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Continued)



The following table presents the fair values and gross unrealized losses of fixed maturity securities thathence they are not deemedrecognized as credit losses. The fair value is expected to have OTTI, aggregated by investment category and length of time that individual securities have been in a continuous loss position at December 31, 2019.

December 31, 2019Less than 12 monthsGreater than 12 monthsTotal
(In thousands, except for # of securities)Fair
Value
Unrealized
Losses
# of
Securities
Fair
Value
Unrealized
Losses
# of
Securities
Fair
Value
Unrealized
Losses
# of
Securities
Fixed maturity securities:        
Available-for-sale:         
States and political subdivisions$24,064 163 24 1,961 77 26,025 240 30 
Corporate
Financial13,581 135 15 13,581 135 15 
Consumer22,671 464 20 22,671 464 20 
Energy4,208 34 898 81 5,106 115 
All Other22,437 285 30 2,771 135 25,208 420 33 
Commercial mortgage-backed1,100 1,100 
Residential mortgage-backed1,656 65 11 91 1,747 66 14 
Asset-backed36,039 110 27 36,039 110 27 
Total fixed maturity securities$125,756 1,261 133 5,721 294 14 131,477 1,555 147 

We have reviewedrecover as the securities in an unrealized loss positionapproach maturity or if market yields for the period ended December 31, 2019 and determined that 0 OTTI exists that has not been recognized based on our evaluation of the credit worthiness of the issuers and the fact that we do not intend to sell thesuch investments nor is it likely that we will be required to sell the securities before recovery of their amortized cost bases which may be at maturity.decline.

The amortized cost and fair value of fixed maturity securities at December 31, 20202023 by contractual maturity are shown in the table below.  Actual maturities may differ from contractual maturities because borrowers may have the right to call or prepay obligations with or without call or prepayment penalties. Securities not due at a single maturity date have been reflected based upon final stated maturity.

(In thousands)(In thousands)Amortized CostFair Value(In thousands)Amortized CostFair Value
Fixed maturity securities:Fixed maturity securities:  Fixed maturity securities:  
Due in one year or lessDue in one year or less$15,515 15,726 
Due after one year through five yearsDue after one year through five years120,268 129,853 
Due after five years through ten yearsDue after five years through ten years229,281 253,168 
Due after ten yearsDue after ten years956,423 1,090,636 
Total fixed maturity securitiesTotal fixed maturity securities$1,321,487 1,489,383 

The Company had 0 investments in any one entity which exceeded 10% of stockholders' equity at December 31, 2020 or 2019.  In addition, thereThere were 0no investments that were non-income producing for the years ended December 31, 20202023 or 2019.2022.


December 31, 20202023 | 10-K 9681

Table of Contents

CITIZENS, INC.NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Continued)



Major categories of net investment income are summarized as follows:

Years ended December 31,
(In thousands)
Years ended December 31,
(In thousands)
202020192018
Years ended December 31,
(In thousands)
202320222021
Gross investment income:Gross investment income:   Gross investment income:  
Fixed maturity securitiesFixed maturity securities$54,653 53,860 49,126 
Equity securitiesEquity securities816 662 722 
Policy loansPolicy loans6,605 6,451 6,210 
Other long-term investmentsOther long-term investments238 13 15 
OtherOther97 374 409 
Total investment incomeTotal investment income62,409 61,360 56,482 
Investment expensesInvestment expenses(2,212)(1,829)(2,277)
Net investment incomeNet investment income$60,197 59,531 54,205 

The Company uses the specific identification method of the individual security to determine the cost basis used in the calculation of realized gains and losses related to security sales.

Years ended December 31,
(In thousands)
Years ended December 31,
(In thousands)
202020192018
Years ended December 31,
(In thousands)
202320222021
Fixed maturity securities, available-for-sale:
Proceeds
Proceeds
ProceedsProceeds$20,537 66,900 38,823 
Gross realized gainsGross realized gains$239 2,538 1,301 
Gross realized lossesGross realized losses$351 973 653 
Equity securities:
Equity securities:
Equity securities:
Proceeds
Proceeds
Proceeds
Gross realized gains
Gross realized losses

We sold 29, 68 and 41 fixed maturity securities from our available-for-sale portfolio in 2020, 2019 and 2018, respectively, as part of a repositioning strategy recommended by our asset manager. There were 0 securities sold from the held-to-maturity portfolio in 2018.

There were 0 sales of equity securities in 2020, 2019 and 2018.

Realized investmentInvestment related gains (losses) are as follows:

Years ended December 31,
(In thousands)
Years ended December 31,
(In thousands)
202020192018
Years ended December 31,
(In thousands)
202320222021
Realized investment gains (losses):   
Investment related gains (losses):Investment related gains (losses):  
Sales, calls and maturities:Sales, calls and maturities:   Sales, calls and maturities:  
Fixed maturity securitiesFixed maturity securities$(112)1,927 1,792 
Equity securities
Real estateReal estate0 5,513 
Property and equipmentProperty and equipment9 (48)(80)
Other long-term investmentsOther long-term investments9 
Realized investment gains (losses)(94)7,392 1,712 
Investment related gains (losses)
Change in fair value of equity securitiesChange in fair value of equity securities1,596 962 (828)
Other-than-temporary impairments ("OTTI")  
Fixed maturity securities0 (776)
Real estate held for sale0 (3,105)
Realized loss on OTTI0 (3,105)(776)
Net realized investment gains (losses)$1,502 5,249 108 
Change in fair value of limited partnerships
Change in credit loss allowance
Net investment related gains (losses)
Net investment related gains (losses)
Net investment related gains (losses)


December 31, 20202023 | 10-K 9782

Table of Contents

CITIZENS, INC.NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Continued)



During 2019, theThe Company sold its former corporate office intraining facility near Austin, Texas during 2021 for a gross sale price of $7.5$3.8 million, resulting in a gain on the sale of $5.5$1.0 million. The buildingfacility was owned by CICACitizens and was includedheld in our Life Insurance segment.

An impairment loss of $3.1 million was recorded in 2019 in our Other Non-Insurance Enterprises segment in connection with reclassifying our Citizens Academy training facility located near Austin, Texas as real estate held for sale. This facility is no longer being used by the Company and is being actively marketed for sale.Enterprises.

(3) FAIR VALUE MEASUREMENTS

Fair value is the price that would be received to sell an asset or paid to transfer a liability in an orderly transaction between market participants at the measurement date.  We hold AFS fixed maturity securities, which are carried at fair value.value with changes in fair value reported through other comprehensive income (loss). We also report our equity securities and certain other long-term investments at fair value with changes in fair value reported through the consolidated statements of operations and comprehensive income (loss).

Fair value measurements are generally based upon observable and unobservable inputs.  Observable inputs reflect market data obtained from independent sources, while unobservable inputs reflect our view of market assumptions in the absence of observable market information.  We utilize valuation techniques that maximize the use of observable inputs and minimize the use of unobservable inputs.  All assets and liabilities carried at fair value are required to be classified and disclosed in one of the following three categories:
 
Level 1 - Quoted prices for identical instruments in active markets.
Level 2 - Quoted prices for similar instruments in active markets; quoted prices for identical or similar instruments in markets that are not active and model-derived valuations whose inputs or whose significant value drivers are observable.
Level 3 - Instruments whose significant value drivers are unobservable.

Level 1 primarily consists of financial instruments whose value is based on quoted market prices such as U.S. Treasury securities and actively traded mutual fund and stock investments.

Level 2 includes those financial instruments that are valued by independent pricing services or broker quotes.  These pricing models are primarily industry-standard models that consider various inputs, such as interest rates, credit spreads and foreign exchange rates for the underlying financial instruments.  All significant inputs are observable or derived from observable information in the marketplace or are supported by observable levels at which transactions are executed in the marketplace.  Financial instruments in this category primarily include corporate securities, U.S. Government-sponsored enterprise securities, securities issued by states and political subdivisions and certain mortgage and asset-backed securities.

Level 3 is comprised of financial instruments whose fair value is estimated based on non-binding broker prices utilizing significant inputs not based on or corroborated by readily available market information. Real estate held-for-sale isWe have no investments in this category.

We review the fair value hierarchy classifications each reporting period. Changes in the observability of the valuation attributes may result in a reclassification of certain financial assets. Such reclassifications are reported as transfers in and out of Level 3 at the beginning fair value for the reporting period in which the changes occur. There were 0 transfers in or out of Level 3 during the years ended December 31, 2020 and 2019.

December 31, 20202023 | 10-K 9883

Table of Contents

CITIZENS, INC.NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Continued)



The following tables set forth our assets that are measured at fair value on a recurring basis as of the dates indicated.basis.
 
December 31, 2020
(In thousands)
Level 1Level 2Level 3Total
Fair Value
December 31, 2023
(In thousands)
December 31, 2023
(In thousands)
Level 1Level 2Level 3Total
Fair Value
Financial assets:Financial assets:
Fixed maturity securities available-for-sale:    
Fixed maturity securities, available-for-sale:
Fixed maturity securities, available-for-sale:
Fixed maturity securities, available-for-sale:  
U.S. Treasury and U.S. Government-sponsored enterprisesU.S. Treasury and U.S. Government-sponsored enterprises$11,326 4,791 0 16,117 
States and political subdivisionsStates and political subdivisions0 409,665 0 409,665 
CorporateCorporate52 877,156 0 877,208 
Commercial mortgage-backedCommercial mortgage-backed0 221 0 221 
Residential mortgage-backedResidential mortgage-backed0 139,963 0 139,963 
Asset-backedAsset-backed0 46,091  46,091 
Foreign governments0 118 0 118 
Total fixed maturity securities available-for-sale
Total fixed maturity securities available-for-sale
Total fixed maturity securities available-for-saleTotal fixed maturity securities available-for-sale11,378 1,478,005 0 1,489,383 
Equity securities:Equity securities:    
Stock mutual funds3,174 0 0 3,174 
Equity securities:
Equity securities:  
Bond mutual funds
Bond mutual funds
Bond mutual fundsBond mutual funds12,354 0 0 12,354 
Common stockCommon stock1,143 0 0 1,143 
Non-redeemable preferred stockNon-redeemable preferred stock281 0 0 281 
Non-redeemable preferred stock fundNon-redeemable preferred stock fund5,150 0 0 5,150 
Total equity securitiesTotal equity securities22,102 0 0 22,102 
Other long-term investments (1)
Other long-term investments (1)
0 0 0 11,923 
Total financial assetsTotal financial assets$33,480 1,478,005 0 1,523,408 
(1) In accordance with Subtopic 820-10, certain investments that are measured at fair value using the net asset value per share (or its equivalent) practical expedient have not been classified in the fair value hierarchy. The fair value amounts presented in this table are intended to permit reconciliation of the fair value hierarchy to the amounts presented in the consolidated balance sheet.

December 31, 20202023 | 10-K 9984

Table of Contents

CITIZENS, INC.NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Continued)
December 31, 2022
(In thousands)
Level 1Level 2Level 3Total
Fair Value
Financial assets:    
Fixed maturity securities, available-for-sale:    
U.S. Treasury and U.S. Government-sponsored enterprises$9,567 3,711 — 13,278 
States and political subdivisions— 307,358 — 307,358 
Corporate44 715,601 — 715,645 
Commercial mortgage-backed— 169 — 169 
Residential mortgage-backed— 99,826 — 99,826 
Asset-backed— 43,242 — 43,242 
Foreign governments— 101 — 101 
Total fixed maturity securities available-for-sale9,611 1,170,008 — 1,179,619 
Equity securities:    
Stock mutual funds2,615 — — 2,615 
Bond mutual funds4,337 — — 4,337 
Common stock857 — — 857 
Non-redeemable preferred stock— — 
Non-redeemable preferred stock fund3,773 — — 3,773 
Total equity securities11,590 — — 11,590 
Other long-term investments (1)
— — — 66,846 
Total financial assets$21,201 1,170,008 — 1,258,055 

(1)
In accordance with Subtopic 820-10, certain investments that are measured at fair value using the net asset value per share (or its equivalent) practical expedient have not been classified in the fair value hierarchy. The fair value amounts presented in this table permit reconciliation of the fair value hierarchy to the amounts presented in the consolidated balance sheet.

FINANCIAL INSTRUMENTS VALUATION

December 31, 2019
(In thousands)
Level 1Level 2Level 3Total
Fair Value
Financial assets:    
Fixed maturity securities available-for-sale:    
U.S. Treasury and U.S. Government-sponsored enterprises$11,348 4,530 15,878 
States and political subdivisions536,284 536,284 
Corporate52 650,036 650,088 
Commercial mortgage-backed1,100 1,100 
Residential mortgage-backed130,287 130,287 
Asset-backed44,203 44,203 
Foreign governments119 119 
Total fixed maturity securities available-for-sale11,400 1,366,559 1,377,959 
Equity securities:    
Stock mutual funds3,274 3,274 
Bond mutual funds12,311 12,311 
Common stock134 134 
Non-redeemable preferred stock314 314 
Total equity securities16,033 16,033 
Total financial assets$27,433 1,366,559 1,393,992 
FINANCIAL INSTRUMENTS VALUATIONCARRIED AT FAIR VALUE
 
Fixed maturity securities, available-for-sale.  At December 31, 2020,2023, fixed maturity securities, valued using a third-party pricing source, totaled $1.5$1.2 billion for Level 2 assets and comprised 97.0%92.9% of total reported fair value of our financial assets. The Level 1 and Level 2 valuations are reviewed and updated quarterly through testing by comparisons to separate pricing models, other third-party pricing services, and back tested to recent trades. In addition, we obtain information annually relative to the third-party pricing models and review model parameters for reasonableness. There were 0no Level 3 assets as of December 31, 2020.2023 and 2022. For the periodyear ended December 31, 2020,2023, there were no material changes to the valuation methods or assumptions used to determine fair values, and 0no broker or third-party prices were changed from the values received.
 
Equity securities.  Our equity securities are classified as Level 1 assets as their fair values are based upon quoted market prices.

Private equity funds.Limited partnerships. The Company considers the net asset value ("NAV") to represent the value of the investment fund and is measured by the total value of assets minus the total value of liabilities. The following table includes information related to our investments in private equity fundslimited partnerships that calculate NAV per share. For these investments,

December 31, 2020 | 10-K 100

Table of Contents

CITIZENS, INC.NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Continued)



which are measured at fair value on a recurring basis, we use the NAV per share to measure fair value. The Company recognized net investment related gains of $0.9 million and $7.5 million on limited partnerships held for the years ended December 31, 2023 and 2021, respectively, and losses of $9.7 million for the year ended

December 31, 2023 | 10-K 85

Table of Contents

CITIZENS, INC.NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Continued)
December 31, 2022. These investments are included in other long-term investments on the consolidated balance sheets.

December 31, 2020Fair Value Using NAV Per ShareUnfunded CommitmentsLife in years
December 31, 2023December 31, 2023December 31, 2022
(In thousands, except years)(In thousands, except years)DescriptionFair Value Using NAV Per ShareUnfunded CommitmentsLife in years

(In thousands, except years)
Fair Value Using NAV Per ShareUnfunded Commit-
ments
Range
(In years)
Fair Value Using NAV Per ShareUnfunded Commit-
ments
Range
(In years)
Private equity funds

(In thousands, except years)
Limited partnerships:
Limited partnerships:
Middle marketMiddle marketInvestments in privately-originated, performing senior secured debt primarily in North America-based companies$10,542 $29,783 10
Term liquidity facilityInvestments in a facility established by the U.S. Federal Reserve that provides financing to U.S. company market participants for levered asset purchases with a focus on asset-backed, commercial mortgage and collateralized loan obligation markets1,381 0 3
Middle market
Middle marketInvestments in privately-originated, performing senior secured debt primarily in North America-based companies$34,858 3,452 4$33,234 6,011 5
Global equity fundGlobal equity fundInvestments in common stocks of U.S., international developed and emerging markets with a focus on long-term capital growth10,345  09,037 — 0
Late-stage growth
Late-stage growth
Late-stage growthLate-stage growthInvestments in private late-stage, established companies seeking capital to accelerate growth prior to an IPO or sale0 16,291 7Investments in private late-stage, established companies seeking capital to accelerate growth prior to an IPO or sale20,524 14,271 14,271 4 to 64 to 616,892 18,444 18,444 5 to 75 to 7
InfrastructureInfrastructureInvestments in climate infrastructure assets, focusing on renewable power generation in wind and solar energy0 17,497 12InfrastructureInvestments in environmental infrastructure and related technology, focusing on renewable power generation and distribution16,733 9,576 9,576 10107,683 4,107 4,107 1111
Total private equity funds$11,923 $63,571 
Total limited partnerships

Our private equity fundThe majority of our limited partnership investments are not redeemable because distributions from the funds will be received when the underlying investments of the funds are liquidated. The life spans indicated above may be shortened or extended at the fund manager's discretion, typically in one or two-year increments. The global equity fund is redeemable monthly.

FINANCIAL INSTRUMENTS NOT CARRIED AT FAIR VALUE
 
Estimates of fair values are made at a specific point in time, based on relevant market prices and information about the financial instruments.  The estimated fair values of financial instruments presented below are not necessarily indicative of the amounts the Company might realize in actual market transactions.  

The carrying amount and fair value for the financial assets and liabilities on the consolidated financial statements not otherwise disclosed for the periods indicated were as follows:
December 31, 2020December 31, 2019 December 31, 2023December 31, 2022
(In thousands)(In thousands)Carrying
Value
Fair
Value
Carrying
Value
Fair
Value
(In thousands)Carrying
Value
Fair
Value
Carrying
Value
Fair
Value
Financial assets:Financial assets:    Financial assets:   
Policy loansPolicy loans$83,318 83,318 82,005 82,005 
Mortgage loans157 195 177 210 
Short-term investments0 0 1,301 1,301 
Residential mortgage loans
Cash and cash equivalents
Cash and cash equivalents
Cash and cash equivalentsCash and cash equivalents34,131 34,131 46,205 46,205 
Financial liabilities:Financial liabilities:    Financial liabilities:  
Annuity - investment contractsAnnuity - investment contracts$60,861 71,547 56,878 60,667 
 
Policy loans. Policy loans had a weighted average annual interest rate of 7.7% at both December 31, 20202023 and 20192022 and no specified maturity dates.  The aggregate fair value of policy loans approximates the carrying value

December 31, 2020 | 10-K 101

Table of Contents

CITIZENS, INC.NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Continued)



reflected on the consolidated balance sheets.  Policy loans are an integral part of the life insurance policies we have in force, cannot be valued separately and are not marketable. Therefore, the fair value of policy loans approximates the carrying value reflected on the consolidated balance sheets and policy loans are considered Level 3 assets in the fair value hierarchy.

Mortgage loans.
December 31, 2023 | 10-K 86

Table of Contents

CITIZENS, INC.NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Continued)
Residential mortgage loan. Mortgage loans areThe mortgage loan is secured principally by a residential properties.  Weighted averageproperty.  The interest ratesrate for these loans were approximately 6.4%this loan was 7.0% at both December 31, 20202023 and 2019, with maturities ranging from 8 to 192022. At December 31, 2023, the remaining loan matures in five years.  Management estimated the fair value using an annual interest rate of 6.25% at both December 31, 20202023 and 2019.2022. Our mortgage loans areloan is considered a Level 3 assetsasset in the fair value hierarchy.hierarchy and is included in other long-term investments on the consolidated balance sheets.

Other.Cash and cash equivalents. The fair value of short-term investments and cash and cash equivalents approximate carrying value and are characterized as Level 1 assets in the fair value hierarchy.

Annuity liabilities. The fair value of the Company's liabilities under annuity contract policies,contracts, which are considered Level 3 liabilities, was estimated at December 31, 20202023 and 20192022 using discounted cash flows based upon spot rates adjusted for various risk adjustments ranging from 0.22%3.80% to 2.34%4.50% and 1.67%4.74% to 3.02%5.09%, respectively. The fair value of liabilities under all insurance contracts are taken into consideration in the overall management of interest rate risk, which seeks to minimize exposure to changing interest rates through the matching of investment maturities with amounts due under insurance contracts.

Other long-term investments.The following table summarizes the carrying amounts of other long-term investments.

Years ended December 31,
(In thousands)
20202019
As of December 31,
(In thousands)
As of December 31,
(In thousands)
20232022
Other long-term investments:Other long-term investments:
Private equity funds$18,135 
Limited partnerships
Limited partnerships
Limited partnerships
FHLB common stockFHLB common stock190 187 
Mortgage loansMortgage loans157177
All other investmentsAll other investments8,811 21 
Total other long-term investmentsTotal other long-term investments$27,293 385 

We carried no limited partnership investments at cost at December 31, 2023 and $2.4 million were carried at cost at December 31, 2022.

We are a member of the FHLB of Dallas and such membership requires members to own stock in the FHLB. Our FHLB stock is carried at amortized cost, which approximates fair value. Included in all other investments at December 31, 2020 is a Rabbi Trust holding of $8.8 million for the benefit of our former Chief Executive Officer, Geoffrey M. Kolander, representing the severance payment due to him under the terms of his employment agreement in connection with his resignation following a change in control of the Company. Such amount was paid to him in February 2021.

(4)DEFERRED POLICY LIABILITIESACQUISITION COSTS AND SHORT DURATION CONTRACTSCOST OF INSURANCE ACQUIRED

Various assumptions used to determineThe following tables roll forward the futureDAC and COIA balances for the years ended December 31, 2023 and 2022 by reporting cohort. Our reporting cohorts are Permanent, which summarizes insurance policies with premiums payable over the lifetime of the policy, benefit reserves ofand Permanent Limited Pay, which summarizes insurance policies with premiums payable for a limited time after which the policy is fully paid up. Both reporting cohorts include whole life insurance include valuation interest rates, mortality assumptions and withdrawals.endowment policies.


December 31, 20202023 | 10-K 10287

Table of Contents

CITIZENS, INC.NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Continued)
DAC

Year Ended December 31, 2023
(In thousands)PermanentPermanent Limited PayOther BusinessTotal
Life Insurance:
Balance, beginning of year$100,926 11,542 1,016 113,484 
Capitalizations16,451 3,332 468 20,251 
Amortization expense(11,825)(799)(271)(12,895)
Balance, end of year105,552 14,075 1,213 120,840 
Home Service Insurance:
Balance, beginning of year38,793 9,729 921 49,443 
Capitalizations6,570 1,232 248 8,050 
Amortization expense(2,083)(397)(85)(2,565)
Balance, end of year43,280 10,564 1,084 54,928 
Consolidated:
Balance, beginning of year139,719 21,271 1,937 162,927 
Capitalizations23,021 4,564 716 28,301 
Amortization expense(13,908)(1,196)(356)(15,460)
Balance, end of year$148,832 24,639 2,297 175,768 

Year Ended December 31, 2022
(In thousands)PermanentPermanent Limited PayOther BusinessTotal
Life Insurance:
Balance, beginning of year$97,675 9,001 1,026 107,702 
Capitalizations14,599 3,193 150 17,942 
Amortization expense(11,348)(652)(160)(12,160)
Balance, end of year100,926 11,542 1,016 113,484 
Home Service Insurance:
Balance, beginning of year35,137 8,723 856 44,716 
Capitalizations5,501 1,372 84 6,957 
Amortization expense(1,845)(366)(19)(2,230)
Balance, end of year38,793 9,729 921 49,443 
Consolidated:
Balance, beginning of year132,812 17,724 1,882 152,418 
Capitalizations20,100 4,565 234 24,899 
Amortization expense(13,193)(1,018)(179)(14,390)
Balance, end of year$139,719 21,271 1,937 162,927 

DAC capitalization increased for the year ended December 31, 2023, compared to the same prior year period mainly from increased commissions from higher first year sales across our business segments.


December 31, 2023 | 10-K 88

Table of Contents

CITIZENS, INC.NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Continued)
COIA

Year Ended December 31, 2023
(In thousands)PermanentPermanent Limited PayOther BusinessTotal
Life Insurance:
Balance, beginning of year$267 750 444 1,461 
Amortization expense(18)(55)(38)(111)
Balance, end of year249 695 406 1,350 
Home Service Insurance:
Balance, beginning of year7,583 176 1,427 9,186 
Amortization expense(389)(8)(96)(493)
Balance, end of year7,194 168 1,331 8,693 
Consolidated:
Balance, beginning of year7,850 926 1,871 10,647 
Amortization expense(407)(63)(134)(604)
Balance, end of year$7,443 863 1,737 10,043 

Year Ended December 31, 2022
(In thousands)PermanentPermanent Limited PayOther BusinessTotal
Life Insurance:
Balance, beginning of year$287 812 485 1,584 
Amortization expense(20)(62)(41)(123)
Balance, end of year267 750 444 1,461 
Home Service Insurance:
Balance, beginning of year7,989 184 1,511 9,684 
Amortization expense(406)(8)(84)(498)
Balance, end of year7,583 176 1,427 9,186 
Consolidated:
Balance, beginning of year8,276 996 1,996 11,268 
Amortization expense(426)(70)(125)(621)
Balance, end of year$7,850 926 1,871 10,647 


December 31, 2023 | 10-K 89

Table of Contents

CITIZENS, INC.NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Continued)
Estimated amortization of COIA in each of the next five years and thereafter is as follows.  Actual future amortization will differ from these estimates due to variances from estimated future withdrawal assumptions.

(In thousands)Amount
Cost of insurance acquired:
Year:
2024$647 
2025599 
2026555 
2027515 
2028479 
Thereafter7,248 
Total cost of insurance acquired$10,043 

(5) POLICYHOLDERS’ LIABILITIES

LIABILITY FOR FUTURE POLICY BENEFITS

The following tables summarize balances of and changes in the liability for future policy benefits for our reporting cohorts: Permanent, which summarizes insurance policies with premiums payable over the lifetime of the policy, and Permanent Limited Pay, which summarizes insurance policies with premiums payable for a limited time after which the policy is fully paid up. Both reporting cohorts include whole life and endowment policies.


December 31, 2023 | 10-K 90

Table of Contents

CITIZENS, INC.NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Continued)
December 31, 2023
(In thousands)
Life InsuranceHome Service Insurance
PermanentPermanent Limited PayTotalPermanentPermanent Limited PayTotal
Present Value of Expected Net Premiums:
Balance, beginning of year$235,228 10,209 245,437 93,508 13,255 106,763 
Beginning balance at original discount rate247,601 10,682 258,283 100,225 14,394 114,619 
Effect of changes in cash flow assumptions(210)38 (172)(343)85 (258)
Effects of actual variances from expected experience4,184 1,536 5,720 (8,287)(6,402)(14,689)
Adjusted beginning of year balance251,575 12,256 263,831 91,595 8,077 99,672 
Issuances34,285 3,607 37,892 17,668 3,951 21,619 
Interest accrual9,291 355 9,646 4,045 468 4,513 
Net premiums collected(43,307)(2,955)(46,262)(11,901)2,832 (9,069)
Derecognition and other582 270 852 638 184 822 
Ending balance at original discount rate252,426 13,533 265,959 102,045 15,512 117,557 
Effect of changes in discount rates(7,509)(273)(7,782)(3,214)(586)(3,800)
Balance, end of year$244,917 13,260 258,177 98,831 14,926 113,757 
Present Value of Expected Future Policy Benefits:
Balance, beginning of year$947,415 195,612 1,143,027 200,351 116,356 316,707 
Beginning balance at original discount rate996,169 208,051 1,204,220 214,188 121,908 336,096 
Effect of changes in cash flow assumptions(389)(702)(1,091)(257)331 74 
Effects of actual variances from expected experience7,370 5,330 12,700 (8,126)(2,103)(10,229)
Adjusted beginning of year balance1,003,150 212,679 1,215,829 205,805 120,136 325,941 
Issuances34,922 3,792 38,714 17,664 3,973 21,637 
Interest accrual43,275 8,355 51,630 9,339 5,667 15,006 
Benefit payments(85,257)(22,129)(107,386)(15,891)(6,002)(21,893)
Derecognition and other(128)58 (70)607 167 774 
Ending balance at original discount rate995,962 202,755 1,198,717 217,524 123,941 341,465 
Effect of changes in discount rates(22,612)(7,633)(30,245)(5,578)(1,157)(6,735)
Balance, end of year$973,350 195,122 1,168,472 211,946 122,784 334,730 
Net liability for future policy benefits$728,433 181,862 910,295 113,115 107,858 220,973 


December 31, 2023 | 10-K 91

Table of Contents

CITIZENS, INC.NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Continued)
December 31, 2022
(In thousands)
Life InsuranceHome Service Insurance
PermanentPermanent Limited PayTotalPermanentPermanent Limited PayTotal
Present Value of Expected Net Premiums:
Balance, beginning of year$269,528 4,939 274,467 104,556 10,196 114,752 
Beginning balance at original discount rate246,386 5,093 251,479 90,012 9,532 99,544 
Effect of changes in cash flow assumptions(3,662)237 (3,425)4,253 1,214 5,467 
Effects of actual variances from expected experience3,466 1,534 5,000 (3,744)(8,407)(12,151)
Adjusted beginning of year balance246,190 6,864 253,054 90,521 2,339 92,860 
Issuances35,826 4,086 39,912 19,030 5,288 24,318 
Interest accrual8,382 82 8,464 3,454 244 3,698 
Net premiums collected(41,560)(258)(41,818)(11,202)6,752 (4,450)
Derecognition and other(1,237)(92)(1,329)(1,578)(229)(1,807)
Ending balance at original discount rate247,601 10,682 258,283 100,225 14,394 114,619 
Effect of changes in discount rates(12,373)(473)(12,846)(6,717)(1,139)(7,856)
Balance, end of year$235,228 10,209 245,437 93,508 13,255 106,763 
Present Value of Expected Future Policy Benefits:
Balance, beginning of year$1,168,282 240,679 1,408,961 266,206 161,715 427,921 
Beginning balance at original discount rate990,921 207,105 1,198,026 205,340 117,425 322,765 
Effect of changes in cash flow assumptions(3,916)374 (3,542)4,822 1,765 6,587 
Effects of actual variances from expected experience4,528 4,910 9,438 (3,278)(992)(4,270)
Adjusted beginning of year balance991,533 212,389 1,203,922 206,884 118,198 325,082 
Issuances36,604 4,187 40,791 19,054 5,286 24,340 
Interest accrual42,547 8,474 51,021 8,754 5,452 14,206 
Benefit payments(72,383)(16,765)(89,148)(18,870)(6,770)(25,640)
Derecognition and other(2,132)(234)(2,366)(1,634)(258)(1,892)
Ending balance at original discount rate996,169 208,051 1,204,220 214,188 121,908 336,096 
Effect of changes in discount rates(48,754)(12,439)(61,193)(13,837)(5,552)(19,389)
Balance, end of year$947,415 195,612 1,143,027 200,351 116,356 316,707 
Net liability for future policy benefits$712,187 185,403 897,590 106,843 103,101 209,944 
Plus: Flooring impact— — — — 
Net liability for future policy benefits, after flooring impact$712,188 185,403 897,591 106,843 103,101 209,944 

Net premiums collected is defined as the transactional gross premiums collected in the current period times the net premium ratio. Issuances are calculated as the present value, using the locked-in discount rate, of the expected net premiums or the expected future policy benefits related to new policies issued during the years ended December 31, 2023 and 2022. Interest accrual is the interest earned on the beginning present value of either the expected net premiums or the expected future policy benefits using the locked-in discount rate. Benefit payments are the transactional benefits (death, lapse, surrenders and maturities) paid in the current period. Derecognition refers to a subset of the issuances or the present value of future premiums released on new issues that lapsed during the years ended December 31, 2023 and 2022 as well as other reconciling items. The effects of actual variances from expected experience lines are primarily impacted by the actual policy cash flows during the period

December 31, 2023 | 10-K 92

Table of Contents

CITIZENS, INC.NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Continued)
compared to that which was expected in the reserve assumptions. If the net of the two lines is a positive number, the implication is an unfavorable result with policy cash flows less favorable than assumed while a negative number implies a favorable result compared to assumptions. Our policy experience will vary from actual experience in any one period, either favorably or unfavorably.

The following table reconciles the net liability for future policy benefits shown above to the liability for future policy benefits reported in the consolidated balance sheets.

December 31, 2023December 31, 2022
(In thousands)Life
Insurance
Home Service
Insurance
ConsolidatedLife
Insurance
Home Service
Insurance
Consolidated
Life Insurance:
Permanent$728,433 113,115 841,548 712,188 106,843 819,031 
Permanent limited pay181,862 107,858 289,720 185,403 103,101 288,504 
Deferred profit liability28,933 26,804 55,737 25,655 24,459 50,114 
Other28,319 13,929 42,248 27,370 13,628 40,998 
Total life insurance967,547 261,706 1,229,253 950,616 248,031 1,198,647 
Accident & Health:
Other588 301 889 533 234 767 
Total future policy benefit reserves$968,135 262,007 1,230,142 951,149 248,265 1,199,414 

The following table provides the amount of undiscounted and discounted expected gross premiums and expected future benefit payments for long-term duration contracts.

December 31, 2023December 31, 2022
(In thousands)Life
Insurance
Home Service
Insurance
Life
Insurance
Home Service
Insurance
Undiscounted:
Permanent:
Expected future gross premiums$621,935 455,552 612,531 461,298 
Expected future benefit payments1,495,206 484,740 1,479,562 473,039 
Permanent Limited Pay:
Expected future gross premiums47,161 77,266 47,447 74,278 
Expected future benefit payments326,821 320,810 323,559 316,225 
Discounted:
Permanent:
Expected future gross premiums$481,963 275,629 472,754 271,440 
Expected future benefit payments973,350 211,946 947,415 200,351 
Permanent Limited Pay:
Expected future gross premiums42,138 53,075 41,853 52,030 
Expected future benefit payments195,122 122,784 195,612 116,356 


December 31, 2023 | 10-K 93

Table of Contents

CITIZENS, INC.NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Continued)
The following tables summarize the amount of revenue and interest related to long-term duration contracts recognized in the consolidated statements of operations and comprehensive income (loss):

Years Ended December 31,
202320222021
(In thousands)Gross PremiumsInterest ExpenseGross PremiumsInterest ExpenseGross PremiumsInterest Expense
Life Insurance Segment:
Life Insurance:
Permanent$93,917 33,984 94,905 34,165 96,766 34,067 
Permanent Limited Pay16,396 8,923 15,023 9,214 13,678 9,331 
Other12,813  16,047 — 16,856 — 
Less:
Reinsurance1,702  1,819 — 1,742 — 
Total, net of reinsurance121,424 42,907 124,156 43,379 125,558 43,398 
Accident & Health:
Other725  502 — 505 — 
Less:
Reinsurance4  — — 
Total, net of reinsurance721  497 — 500 — 
Total$122,145 42,907 124,653 43,379 126,058 43,398 
Home Service Insurance Segment:
Life Insurance:
Permanent$33,263 5,294 33,312 5,300 33,706 5,447 
Permanent Limited Pay8,576 6,388 8,396 6,255 8,324 6,187 
Other1,371  1,749 — 2,236 — 
Less:
Reinsurance25  27 — 23 — 
Total, net of reinsurance43,185 11,682 43,430 11,555 44,243 11,634 
Accident & Health:
Other916  781 — 750 — 
Total$44,101 11,682 44,211 11,555 44,993 11,634 

The following table provides the weighted-average durations of the liability for future policy benefits.

December 31, 2023December 31, 2022
(In years)Life
Insurance
Home Service
Insurance
Life
Insurance
Home Service
Insurance
Permanent:
Duration at original discount rate8.516.48.015.4
Duration at current discount rate8.516.48.516.2
Permanent Limited Pay:
Duration at original discount rate8.214.87.614.3
Duration at current discount rate8.115.37.515.7


December 31, 2023 | 10-K 94

Table of Contents

CITIZENS, INC.NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Continued)
The following table provides the weighted-average interest rates for the liability for future policy benefits.

December 31, 2023December 31, 2022
Life
Insurance
Home Service
Insurance
Life
Insurance
Home Service
Insurance
Permanent:
Interest rate at original discount rate4.89 %4.97 %4.93 %5.00 %
Interest rate at current discount rate4.79 %4.96 %5.10 %5.22 %
Permanent Limited Pay:
Interest rate at original discount rate4.29 %5.04 %4.30 %5.05 %
Interest rate at current discount rate4.77 %4.95 %5.07 %5.21 %

LIABILITY FOR POLICYHOLDERS’ ACCOUNT BALANCES

The following table presents the policyholders' account balances by range of guaranteed minimum crediting rates and the related range of the difference, in basis points, between rates being credited and the respective guaranteed minimums.
At Guaranteed Minimum1 Basis Point-50 Basis Points Above51 Basis Points-150 Basis Points AboveGreater Than 150 Basis Points AboveTotal
December 31, 2023
(In thousands)
Range of Guaranteed Minimum Crediting Rates:
0.00% - 1.49%$784  1,146 34,886 36,816 
1.50% - 2.99%33,073 671 49  33,793 
3.00% - 4.49%105,684 9   105,693 
Greater or equal to 4.50%31,400    31,400 
Total$170,941 680 1,195 34,886 207,702 

At Guaranteed Minimum1 Basis Point-50 Basis Points Above51 Basis Points-150 Basis Points AboveGreater Than 150 Basis Points AboveTotal
December 31, 2022
(In thousands)
Range of Guaranteed Minimum Crediting Rates:
0.00% - 1.49%$736 — 1,089 38,671 40,496 
1.50% - 2.99%24,155 631 51 — 24,837 
3.00% - 4.49%98,902 — — 98,911 
Greater or equal to 4.50%31,825 — — — 31,825 
Total$155,618 640 1,140 38,671 196,069 


December 31, 2023 | 10-K 95

Table of Contents

CITIZENS, INC.NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Continued)
The following tables summarize balances of and changes in policyholders' account balances.

December 31, 2023
(In thousands, except for %)
Supplemental Contracts Without Life ContingenciesFixed AnnuityDividend AccumulationsPremiums Paid in Advance
Balance, beginning of year$32,995 86,807 41,663 34,603 
Issuances22,387 2,741 660 3,693 
Premiums received123 4,387 5,860 793 
Interest credited1,483 2,653 1,364 1,627 
Other1    
Less:
Surrenders and withdrawals 9,454 4,587 9,677 
Benefit payments12,420    
Balance, end of year$44,569 87,134 44,960 31,039 
Weighted-average crediting rates4.00 %3.56 %3.04 %2.95 %
Cash surrender value$44,569 87,134 44,960 31,039 

December 31, 2022
(In thousands, except for %)
Supplemental Contracts Without Life ContingenciesFixed AnnuityDividend AccumulationsPremiums Paid in Advance
Balance, beginning of year$23,950 83,917 37,760 38,875 
Issuances12,071 3,044 683 2,820 
Premiums received176 4,940 5,538 779 
Interest credited1,067 2,631 1,216 964 
Other— — — 
Less:
Surrenders and withdrawals— 7,725 3,534 8,835 
Benefit payments4,271 — — — 
Balance, end of year$32,995 86,807 41,663 34,603 
Weighted-average crediting rates4.08 %3.59 %3.07 %3.04 %
Cash surrender value$32,995 86,807 41,663 34,603 


December 31, 2023 | 10-K 96

Table of Contents

CITIZENS, INC.NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Continued)
The following table reconciles policyholders' account balances shown above to the policyholders' account balances liability in the consolidated balance sheets.

As of December 31,
(In thousands)
20232022
Annuities:
Supplemental contracts without life contingencies$44,569 32,995 
Fixed annuity87,134 86,807 
Unearned revenue reserve1,513 1,619 
Other 
Total annuities$133,216 121,422 
Premiums Paid in Advance:
Premiums paid in advance$31,039 34,603 
Other1,407 1,781 
Total premiums paid in advance$32,446 36,384 

(6) POLICY CLAIM LIABILITY AND SHORT DURATION CONTRACTS

The following table presents information on changes in the liability for life, accident and health and property policy and contract claims for the years ended December 31, 2020, 2019 and 2018.claims.

Years ended December 31,
(In thousands)
202020192018
Policy claims payable:
Balance at January 1$8,059 7,614 8,610 
Less:  reinsurance recoverable796 511 367 
Net balance at January 17,263 7,103 8,243 
Add claims incurred, related to:   
Current year38,400 26,816 24,793 
Prior years195 543 (197)
 38,595 27,359 24,596 
Deduct claims paid, related to:   
Current year29,767 20,629 18,933 
Prior years5,897 6,570 6,803 
 35,664 27,199 25,736 
Net balance December 3110,194 7,263 7,103 
Plus:  reinsurance recoverable3,012 796 511 
Balance at December 31$13,206 8,059 7,614 

The Company experienced unfavorable development in 2020 and 2019 of $0.2 million and $0.5 million, respectively, and favorable development of $0.2 million in 2018. No unusual claims or trends have been noted.
Years ended December 31,
(In thousands)
202320222021
Policy claims payable:
Balance at January 1$9,884 14,590 13,206 
Less:  reinsurance recoverable2,070 2,469 3,012 
Net balance at January 17,814 12,121 10,194 
Add claims incurred, related to:   
Current year25,630 28,720 32,595 
Prior years(1)
(522)(46)1,052 
 25,108 28,674 33,647 
Deduct claims paid, related to:   
Current year20,786 22,771 23,369 
Prior years6,797 10,210 8,351 
 27,583 32,981 31,720 
Net balance December 315,339 7,814 12,121 
Plus:  reinsurance recoverable1,298 2,070 2,469 
Balance at December 31$6,637 9,884 14,590 
(1) This line is primarily impacted by the level of claim resolutions in the period compared to that which is expected by the reserve assumption. A positive number implies an unfavorable result where claim resolutions were less favorable than assumed while a negative number implies a favorable result compared to assumptions. Our claim assumptions will vary from actual experience in any one period, either favorably or unfavorably.

SHORT DURATION CONTRACTS

The Company's short duration contracts consist of credit life and credit disability in the Life Insurance segment and property insurance in the Home Service Insurance segment. The credit insurance lines are an immaterial part of

December 31, 2023 | 10-K 97

Table of Contents

CITIZENS, INC.NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Continued)
short duration contracts so the following disclosures cover only the property insurance line of business in the Home Service Insurance segment.


December 31, 2020 | 10-K 103

Table of Contents

CITIZENS, INC.NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Continued)



Special Property Insurance (Allied and Fire)

The following table presents incurred claims development as of December 31, 2020,2023, net of reinsurance, as well as cumulative claim frequency and the total of incurred-but-not-reported liabilities plus expected development on reported claims included within the net incurred claims amounts. This information is presented for the last five years as these claims rarely pay out over a longer period of time.

As of
December 31, 2020
Incurred Claims and Allocated Claim Adjustment Expenses, Net of ReinsuranceTotal of Incurred but Not Reported Liabilities Plus Expected Development on Reported ClaimsCumulative Number of Reported Claims
For the Years Ended December 31,
($ In thousands)20162017201820192020
Accident Year:(Unaudited)
2016$2,071 2,096 2,066 2,062 2,062 0 550 
20171,761 1,715 1,662 1,663 1 658 
20181,760 1,621 1,626 2 496 
20191,760 1,338 9 574 
20202,804 199 1,405 
Total$9,493 

As of December 31, 2023
Incurred Claims and Allocated Claim Adjustment Expenses, Net of ReinsuranceTotal of Incurred-but-Not-Reported Liabilities Plus Expected Development on Reported ClaimsCumulative Number of Reported Claims
For the Years Ended December 31,
($ In thousands)20192020202120222023
Accident Year:(Unaudited)
2019$1,549 1,150 1,161 1,106 1,105  610 
20202,598 2,670 2,577 2,694  2,415 
20212,087 1,644 1,312 2 2,397 
20221,213 1,262 4 362 
2023776 27 191 
Total$7,149 

The following table presents paid claims development as of December 31, 2020,2023, net of reinsurance.

Cumulative Paid Claims and Allocated Claim Adjustment Expenses, Net of Reinsurance
Years ended December 31,
Cumulative Paid Claims and Allocated Claim Adjustment Expenses, Net of ReinsuranceCumulative Paid Claims and Allocated Claim Adjustment Expenses, Net of Reinsurance
Years Ended December 31,Years Ended December 31,
(In thousands)(In thousands)20162017201820192020(In thousands)20192020202120222023
Accident Year:Accident Year:(Unaudited)
2016$1,680 2,061 2,061 2,061 2,061 
20171,359 1,652 1,661 1,661 
20181,507 1,618 1,623 
2019
2019
201920191,328 1,254 
202020202,154 
2021
2022
2023
TotalTotal$8,753 
All outstanding liabilities before 2016, net of reinsurance$0 
All outstanding liabilities before 2019, net of reinsurance
Liabilities for claims and claim adjustment expenses, net of reinsuranceLiabilities for claims and claim adjustment expenses, net of reinsurance$743 


December 31, 20202023 | 10-K 10498

Table of Contents

CITIZENS, INC.NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Continued)



The reconciliation of the net incurred and paid claims development tables to the liability for claims and claim adjustment expenses in the consolidated statement of financial position isbalance sheets are as follows.follows:

Years ended December 31,
(In thousands)
20202019
As of December 31,
(In thousands)
As of December 31,
(In thousands)
20232022
Net outstanding liabilities:Net outstanding liabilities:  Net outstanding liabilities:  
Special propertySpecial property$743 437 
Other short duration insurance linesOther short duration insurance lines214 147 
Liabilities for unpaid claims and claim adjustment expenses, net of reinsuranceLiabilities for unpaid claims and claim adjustment expenses, net of reinsurance957 584 
Reinsurance recoverable on unpaid claims:Reinsurance recoverable on unpaid claims:  Reinsurance recoverable on unpaid claims:  
Special propertySpecial property2,955 
Other short duration insurance linesOther short duration insurance lines57 213 
Total reinsurance recoverable on unpaid claimsTotal reinsurance recoverable on unpaid claims3,012 217 
Insurance lines other than short durationInsurance lines other than short duration9,237 7,258 
Total gross liability for unpaid claims and claim adjustment expenseTotal gross liability for unpaid claims and claim adjustment expense$13,206 8,059 

The following is supplementary information to the consolidated financial statements about average historical claims duration as of December 31, 2020.2023.

Average Annual Percentage Payout of Incurred Claims by Age, Net of Reinsurance
(Unaudited)
Average Annual Percentage Payout of Incurred Claims by Age, Net of Reinsurance
(Unaudited)
Average Annual Percentage Payout of Incurred Claims by Age, Net of Reinsurance
(Unaudited)
YearsYears12345Years12345
Special propertySpecial property86.39 %9.35 %0.28 %%%
Special property
Special property93 %13 %(8)%3 % %


(5)(7) REINSURANCE

In the normal course of business, the Company reinsures portions of certain policies that we underwrite to limit disproportionate risks. During 20202023 and 2019,2022, we generally retained varying amounts of individual insurance up to a maximum retention of $100,000 on any life.one individual life insurance policy. The Company also reinsures 100% of our accidental death benefit rider coverage. CatastropheThe Company maintained catastrophe reinsurance with the net retention on any one loss of $30,000, which is in place for our property policies.  In 2020 and 2019,the maximum policy limit on any single risk. During 2023, this reinsurance provided $10.0$11.0 million of coverage abovewith the Company retaining $2.4 million of the risk. In 2022, this reinsurance provided $11.0 million of coverage once the Company paid a $0.5$1.4 million deductible. In consideration for a reinstatement premium, second event coverage iswas provided in excess of a $0.5 million deductible up to $10.0 million.under the same terms for both years. The annual premium was approximately $1.4 million in 2020 and $0.8 million in 2019 and 2018. Our health insurance policies are substantially all reinsured on a 100% coinsurance basis.  We remainCompany remains contingently liable toin the extentevent that any of the reinsuring companies cannotreinsurers are unable to meet their obligations under theseany reinsurance treaties.agreement.

Our amounts recoverable from reinsurers represent receivables from and reserves ceded to reinsurers.  We obtain reinsurance from multiple reinsurers, and we monitor concentration as well as financial strength ratings of our principal reinsurers. The ratings by A.M. Best Company range from AA- (Excellent) to A+ (Superior).  Assumed and ceded life reinsurance activity is summarized as follows:

December 31,
(In thousands)
20232022
Aggregate assumed life insurance in force$3,772 4,074 
Aggregate ceded life insurance in force$619,597 543,496 
Net life insurance in force$4,306,429 4,257,148 


December 31, 20202023 | 10-K 10599

Table of Contents

CITIZENS, INC.NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Continued)



Assumed and ceded life reinsurance activity as of December 31, 2020 and 2019 is summarized as follows:

December 31,
(In thousands)
20202019
Aggregate assumed life insurance in force$4,615 4,892 
Aggregate ceded life insurance in force$474,792 486,937 
Net life insurance in force$4,141,968 4,246,781 

The Company's reinsurance recoverable on ceded reinsurance was $5.8$4.0 million and $3.7$4.6 million in 20202023 and 2019,2022, respectively.  Premiums and claims and surrenders assumed and ceded for all lines of business for these years are summarized as follows:

Years ended December 31,
(In thousands)
Years ended December 31,
(In thousands)
202020192018
Years ended December 31,
(In thousands)
202320222021
Premiums from short-duration contracts:   
Premiums from short duration contracts:Premiums from short duration contracts:  
DirectDirect$6,448 6,804 6,839 
AssumedAssumed0 
CededCeded(1,447)(808)(804)
Net premiums earnedNet premiums earned5,001 5,996 6,035 
Premiums from long-duration contracts:   
Premiums from long duration contracts:Premiums from long duration contracts:  
DirectDirect172,504 180,205 184,722 
AssumedAssumed91 99 99 
CededCeded(2,267)(1,953)(2,996)
Net premiums earnedNet premiums earned170,328 178,351 181,825 
Total premiums earnedTotal premiums earned$175,329 184,347 187,860 
Claims and surrenders assumedClaims and surrenders assumed$174 141 159 
Claims and surrenders cededClaims and surrenders ceded$(1,575)(940)(705)
 
During the third and fourth quartersquarter of 2020,2021, SPFIC was impacted by Hurricanes Laura, DeltaHurricane Ida, the second-most damaging and Zeta, all of which caused varying levels of damageintense hurricane in Louisiana.Louisiana on record, behind Hurricane Katrina in 2005. The Company has a reinsurance agreement that covers catastrophic events such as these hurricanes. The reinsurance agreement specifies a maximum coverage per event of $10.0 million and a retention level of $0.5 million per event. In consideration for a reinstatement premium, second event coverage is provided in excess of a $0.5 million deductible up to $10.0 million.Hurricane Ida. We have paid the $0.5 million retention in claim amounts for both Laura and DeltaIda and do not believe we willexpect to exceed the maximum coverage for either of them; however, any claims in excess of $10.5 million would have to be paid by SPFIC. All claims related to Zeta will be paid by SPFIC. We expect the total of these claims to be less than $0.5 million.reinsurance coverage.

(6)(8) STOCKHOLDERS' EQUITY AND RESTRICTIONS

STOCK

The 2 authorized classes of our common stock are equal in all respects, except (a) each Class A share is entitled to receive twice the cash dividends paid on a per share basis to the Class B common stock, if any; and (b) the Class B common stock has the exclusive right to elect a simple majority of the Board of Directors of Citizens and the Class A common stock elects the remaining directors.


December 31, 2020 | 10-K 106

Table of Contents

CITIZENS, INC.NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Continued)



A summary of the change in number of shares of Class A and Class B common stock and treasury stock issued is as follows:
(In thousands)Common StockTreasury
Class AClass BStock
Balance at December 31, 201752,216 1,002 (3,136)
Change
Balance at December 31, 201852,216 1,002 (3,136)
Change149 
Balance at December 31, 201952,365 1,002 (3,136)
Change289 0 0 
Balance at December 31, 202052,654 1,002 (3,136)

EARNINGS PER SHARE

The following table sets forth the computation of basic and diluted earnings per share.
Years ended December 31,
(In thousands, except per share amounts)
202020192018
Basic and diluted earnings per share:   
Numerator:   
Net loss$(10,988)(1,370)(11,062)
Net loss allocated to Class A common stock$(10,878)(1,356)(10,950)
Net loss allocated to Class B common stock(110)(14)(112)
Net loss$(10,988)(1,370)(11,062)
Denominator:   
Weighted average shares of Class A outstanding - basic49,400 49,214 49,080 
Weighted average shares of Class A outstanding - diluted49,938 49,347 49,139 
Weighted average shares of Class B outstanding - basic and diluted1,002 1,002 1,002 
Total weighted average shares outstanding - basic50,402 50,216 50,082 
Total weighted average shares outstanding - diluted50,940 50,349 50,141 
Basic and diluted loss per share of Class A common stock$(0.22)(0.03)(0.22)
Basic and diluted loss per share of Class B common stock(0.11)(0.01)(0.11)

STATUTORY CAPITAL AND SURPLUS

The table below shows the combined total of all of our domestic insurance subsidiaries' statutory capital and surplus and statutory net income (loss) for life insurance operations and property insurance operations, although these amounts are not all available as dividends to Citizens because only CICA is directly owned by Citizens.  All other domestic subsidiaries are owned by CICA.

Years ended December 31,
(In thousands)
20202019
Combined statutory capital and surplus
Life insurance operations$39,633 40,932 
Property insurance operations4,810 6,298 
Total combined statutory capital and surplus$44,443 47,230 

December 31, 2020 | 10-K 107

Table of Contents

CITIZENS, INC.NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Continued)



Years ended December 31,
(In thousands)
202020192018
Combined statutory net income (loss)
Life insurance operations$9,458 (1,200)17,872 
Property insurance operations(1,985)(451)(269)
Total combined statutory net income (loss)$7,473 (1,651)17,603 
Generally, the net assets of the domestic insurance subsidiaries available for transfer to their immediate parent are limited to the lesser of the subsidiary's net gain from operations during the preceding year or 10% of the subsidiary's net statutory surplus as of the end of the preceding year as determined in accordance with accounting practices prescribed or permitted by insurance regulatory authorities.  Under these practices, total surplus at December 31, 2020 was $39.6 million and net gain from operations was $3.1 million for CICA.  Based upon statutory net gain from operations and surplus of CICA as of and for the year ended December 31, 2020, a $3.1 million dividend could be paid to the Company without prior regulatory approval in 2021.  Payments of dividends in excess of such amounts would generally require approval by regulatory authorities.

CICA, CNLIC, SPLIC, MGLIC and SPFIC have calculated their risk-based capital ("RBC") in accordance with the National Association of Insurance Commissioners' ("NAIC") Model Rule and the RBC rules as adopted by their respective states of domicile. As part of the novation transaction with CICA Ltd., the Company agreed to infuse capital into CICA as required by the Colorado Department of Insurance to maintain CICA's RBC above 350% in any future calendar year-end periods. All insurance subsidiaries exceeded RBC minimum levels at December 31, 2020.

Under the Bermuda Insurance Act 1978, an insurer is prohibited from declaring or paying a dividend if it is in breach of its Enhanced Capital Requirement (“ECR”) or Minimum Margin of Solvency (“MMS”) or if the declaration or payment of such dividend would cause such a breach. Where an insurer fails to meet its MMS on the last day of any financial year, it is prohibited from declaring or paying any dividends during the next financial year without the approval of the Bermuda Monetary Authority (the “BMA” or the "Authority"). Insurers are also prohibited from paying a dividend in an amount exceeding 25% of the prior year’s total statutory capital and surplus, unless at least two members of the board of directors and its principal representative sign and submit to the BMA an affidavit attesting that a dividend in excess of this amount would not cause such insurer to fail to meet its relevant margins. In certain instances, the insurer would also be required to provide prior notice to the BMA in advance of the payment of dividends.

In the event that such an affidavit is submitted to the BMA in accordance with the Bermuda Insurance Act, and further subject to CICA Ltd. meeting its MMS and ECR requirements, CICA Ltd. would be permitted to distribute a dividend not exceeding 25% of its prior year's total statutory capital and surplus. Distributions in excess of this amount require the approval of the BMA. Further, CICA Ltd. must obtain the BMA’s prior approval before reducing its total statutory capital as shown in its previous financial year statutory balance sheet by 15% or more. CICA Ltd. is also prohibited from declaring or paying any dividends unless the value of its long-term business assets exceeds its long-term business liabilities, as certified by its approved actuary, by the amount of the dividend and at least the MMS. These restrictions on declaring or paying dividends and distributions under the Bermuda Insurance Act of 1978 are in addition to those under Bermuda’s Companies Act 1981 which apply to all Bermuda companies. Based upon these rules, CICA Ltd. can pay a dividend of $4.5 million without prior regulatory approval in 2021. However, the BMA has requested that CICA Ltd. notify the Authority in advance of any potential dividend payments and any intercompany related payments or transactions.

Years ended December 31,
(In thousands)
20202019
CICA Ltd. capital and surplus$158,447 94,322 


December 31, 2020 | 10-K 108

Table of Contents

CITIZENS, INC.NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Continued)



Years ended December 31,
(In thousands)
202020192018
CICA Ltd. net income (loss)$9,000 7,649 9,100 

The BMA established risk-based regulatory capital adequacy and solvency margin requirements for Bermuda insurers that mandate that a Bermuda-domiciled subsidiary’s ECR be calculated by either: (a) Bermuda Solvency Capital Requirement ("BSCR"); or (b) an internal capital model that the BMA has approved for use for this purpose. CICA Ltd. uses the BSCR in calculating its solvency requirements. The Economic Balance Sheet ("EBS") framework is embedded as part of the BSCR and forms the basis of its ECR. CICA Ltd. held capital in excess of the BSCR requirements at December 31, 2020. The BMA is requiring Citizens and CICA Ltd. to enter into a “Keepwell Agreement”, which would encumber certain assets of the Company. The Keepwell Agreement will include a specific target solvency level at which the Company would be required to make a capital injection into CICA Ltd.

On June 10, 2016, the NAIC Executive Committee and Plenary voted to adopt a recommendation for January 1, 2017 as the operative date for the implementation of Principles-Based Reserves (“PBR”) as a national standard for life insurance products. Although this NAIC standard does not change the reserving requirements under U.S. GAAP, it can be significant for many life insurers. PBR replaces the current formulaic approach to determining policy reserves with an approach that more closely reflects the risks of highly complex products. Companies will be expected to develop “right-sized” reserves that better align with their specific product features, their observed actuarial experience, and their overall risk management procedures. PBR was required effective January 1, 2020. The Company filed a request for PBR exemption with the various state Departments of Insurance since all of our domestic insurance subsidiaries met the small company exemption outlined in the NAIC Valuation Manual, VM-20, for principle-based reserving.

(7)COMMITMENTCOMMITMENTS AND CONTINGENCIES

QUALIFICATIONS OF LIFE PRODUCTS

We have previously reported that a portion of the life insurance policies issued by our subsidiary insurance companies failed to qualify for the favorable U.S. federal income tax treatment afforded by Sections 7702 and 72(s) of the Internal Revenue Code ("IRC") of 1986. Further, we have determined that the structure of our policies sold to non-U.S. persons, which were novated to CICA Ltd. effective July 1, 2018, may have inadvertently generated U.S. source income over time, which subjected the Company to certain tax withholding and information reporting requirements under Chapters 3 or 4 of the IRC. For the novated policies sold to non-U.S. persons, we expect to settle any liabilities with the Internal Revenue Service ("IRS") related to tax withholding and information reporting failures. The Company has continued to refine its estimate of the tax, penalty and interest exposure and expenses related to these tax issues, as described below for the current reporting period. The products have been and continue to be appropriately reported as life insurance under U.S. GAAP for financial reporting.

To remediate the noncompliance matter for the novated policies sold to non-U.S. persons as described above, the Company submitted withholding tax returns to the IRS in December 2019, followed by amended returns in August 2020. These withholding tax returns establish a total tax liability for calendar years 2014 through 2019 ("the covered period") of $7.3 million for a failure to withhold tax and report the U.S. source income generated by the novated policies, plus interest through August 28, 2020 in the amount of $0.7 million.

To date, the Company has paid $8.0 million to the IRS for the covered period, $6.0 million of which was paid during 2020.

Note that these payments do not represent closure of the matter or IRS acceptance of the tax liability shown on the submitted withholding tax returns. The IRS is still reviewing our submission of the withholding tax returns relating to the novated policies and the IRS has the right to revise our total tax liability for the covered period. Thus, the probability weighted range of estimated financial liabilities related to this issue remains at $7.3 million to $52.5 million, after tax. This estimated range includes projected taxes and interest and penalties payable to the IRS, as

December 31, 2020 | 10-K 109

Table of Contents

CITIZENS, INC.NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Continued)



well as estimated increased payout obligations to current holders of non-compliant domestic life insurance policies expected to result from remediation of those policies.

Accruals for loss contingencies are recorded when it is probable that a liability has been incurred and the amount can be reasonably estimated. The process of determining our best estimate and the estimated range is a complex undertaking including insight from external consultants and involved management’s judgment based upon a variety of factors known at the time. The amount of our liabilities and expenses depends on a number of uncertainties, including the number of prior tax years for which we may be liable to the IRS and the methodology applicable to the calculation of the tax liabilities for policies. Given the range of potential outcomes and the significant variables assumed in establishing our estimates, actual amounts incurred may exceed our reserve and could exceed the high end of our estimated range of liabilities and expenses. To the extent the amount reserved by the Company is insufficient to meet the actual amount of our liabilities and expenses, or if our estimates of those liabilities and expenses change in the future, our financial condition and results of operations may be materially adversely affected. Management believes that based upon current information, we have recorded the best estimate liability to date.

On May 17, 2017, we submitted an offer to enter into Closing Agreements with the IRS covering certain CICA and CNLIC domestic life insurance policies (the "Closing Agreements"), which was accepted by the IRS on June 7, 2019. Pursuant to the Closing Agreements, CICA and CNLIC agreed to pay the IRS $123,779 and $4,118, respectively, by August 6, 2019, and follow the corrective steps for the policies outlined in the Closing Agreements by September 5, 2019. These payments were made to the IRS on July 12, 2019. For certain life insurance policies that failed to satisfy the requirements of the cash value accumulation test of Section 7702 ("CVAT") of the IRC, we agreed to amend such policies retroactively to their original dates of issue by adding an endorsement (which provides that the death benefit of such policies will not be less than the amount of life insurance necessary to maintain CVAT compliance). For the life insurance policies that failed to satisfy the premium requirements of the guideline premium test of Section 7702 of the IRC, we agreed as needed to refund each policyholder the amount of premiums paid that exceeded the guideline premium limitation plus interest thereon. We completed these corrective steps prior to September 5, 2019, the deadline set forth in the Closing Agreements.

LITIGATION AND REGULATORY ACTIONS

From time to time, we are subject to legal and regulatory actions relating to our business. We defend all claims vigorously.  As a result, we incur defense costs, including attorneys' fees, other direct litigation costs and the expenditure of management time that otherwise would be devoted to our business. If we suffer an adverse judgment as a result of litigation claims or if a regulator fines us, it could have a material adverse effect on our business, results of operations and financial condition.

CREDIT FACILITY

On May 5, 2021, the Company entered into a $20 million senior secured revolving credit facility (the “Credit Facility”) with Regions Bank ("Regions"). The Credit Facility has a three-year term, maturing on May 5, 2024, and allows the Company to borrow up to $20 million for working capital purposes, capital expenditures and other corporate purposes.

Revolving loans may be requested by the Company in aggregate minimum principal amounts of $0.5 million per loan. At the Company's election, the revolving loans may either bear a base rate, which is 1.75% plus a base rate (a fluctuating rate per annum) equal to the greatest of (a) Regions' prime rate, (b) the federal funds rate plus 0.50%, or (c) 0.75%. The Company is required to pay Regions a quarterly commitment fee of 0.375% of the unused portion of the Credit Facility, which the Company expenses as it is incurred.

Obligations under the Credit Facility are secured by substantially all of the assets of the Company other than the equity interests in all of the regulated insurance subsidiaries, real estate owned by the Company, and other limited exceptions. The Credit Facility contains customary events of default and financial, affirmative and negative covenants, including but not limited to restrictions on indebtedness, liens, investments, asset dispositions and restricted payments. As of December 31, 2023, the Company had not borrowed any funds against the Credit Facility and was not in violation of any covenants.

December 31, 2023 | 10-K 100

Table of Contents

CITIZENS, INC.NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Continued)

CONTRACTUAL OBLIGATIONS

The Company leases home office space in Austin, Texas for Citizens and in BermudaPuerto Rico for CICA Ltd.NES as well as several district office locations related to our Home Service Insurance segment across Louisiana, Mississippi and Arkansas, which are classified as operating leases. Certain operating leases include renewal options that extend the lease term. The exercise of lease renewal options is at our sole discretion when it is reasonably certain that we will exercise such option. The Company also has a minimal amount of finance leases regarding equipment. Leases with an initial term of 12 months or less are immaterial to the consolidated financial statements and are recognized as lease expense on a straight-line basis over the lease term and not recorded on the consolidated financial statements.balance sheets.

The table below summarizes the number of weighted-average years remaining in ourOur operating lease liabilities had a weighted-average lease term of 6.8 years remaining as of December 31, 2020.
(In years)Lease Term
Weighted-average remaining lease term
Operating leases9.9

December 31, 2020 | 10-K 110

Table of Contents

CITIZENS, INC.NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Continued)



2023.

Maturities of our remaining operating lease liabilities as of December 31, 20202023 are as follows.
(In thousands)Operating Lease Payments
Maturity of operating lease liabilities
2021$1,430 
20221,272 
20231,271 
20241,302 
20251,335 
After 20256,936 
Total operating lease payments13,546 
Interest expense(1,577)
Present value of operating lease liabilities$11,969 
(In thousands)Operating Lease Payments
Maturity of operating lease liabilities:
2024$1,499 
20251,433 
20261,385 
20271,403 
20281,438 
After 20282,728 
Total operating lease liabilities9,886 
Interest expense(813)
Present value of operating lease liabilities$9,073 

We recordedrecord the lease right-of-use asset in Other AssetsProperty and Equipment, net and the lease liability in Other Liabilities using a weighted average discount rate of 4.19%2.59%. Cash payments related to the operating lease liabilities were $1.3$1.4 million and $1.6 million for both of the years ended December 31, 20202023 and 20192022 and were reported in operating cash flows.

In January 2019, the Company entered into a long-term lease agreement with an unrelated party for its new home office in Austin, Texas. The Company recognized the related lease right-of-use asset and liability of $11.9 million during the second quarter of 2020 and moved into its new home office in November 2020.

The Company does not engage in lease agreements among related parties.

As of December 31, 2020,2023, CICA Ltd.International is committed to fund investments up to $68.6$27.3 million related to private equity funds. We also paid $8.8 million to our former Chief Executive Officer, Geoffrey Kolander, in February 2021 representing the severance payments due to him under the terms of his employment agreement in connection with his resignation following a change in control of the Company.limited partnership investments.

(8)(9)STOCKHOLDERS' EQUITY AND RESTRICTIONS

STOCK

Our Restated and Amended Articles of Incorporation authorize the issuance of 127,000,000 shares, of which 100,000,000 shares shall be Class A common stock, 2,000,000 shares shall be Class B common stock, and 25,000,000 shall be preferred stock. Both authorized classes of common stock are equal in all respects, except (a) each share of Class A common stock is entitled to receive twice the cash dividends paid on a per share basis to the Class B common stock, if any; and (b) the holders of the Class B common stock have the exclusive right to elect a simple majority of the Board of Directors of Citizens. In April 2021, we repurchased all of the outstanding Class B common stock and it is now classified as treasury stock. As a result, all of the directors are elected by the holders of the Class A common stock. Citizens has never issued any preferred stock.


December 31, 2023 | 10-K 101

Table of Contents

CITIZENS, INC.NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Continued)
A summary of the change in the number of shares of Class A and Class B common stock and treasury stock issued is as follows:
(In thousands)Common StockTreasury
Class AClass BStock
Balance at December 31, 202052,654 1,002 3,136 
Stock issued under stock investment plan404 — — 
Stock issued for compensation112 — — 
Acquisition of Class B shares— — 1,002 
Balance at December 31, 202153,170 1,002 4,138 
Stock issued under stock investment plan475 — — 
Stock issued for compensation91 — — 
Acquisition of Class A shares— — 799 
Other share issuance22 — — 
Balance at December 31, 202253,758 1,002 4,937 
Stock issued for compensation125   
Acquisition of Class A shares  393 
Balance at December 31, 202353,883 1,002 5,330 

EARNINGS PER SHARE

The following table sets forth the computation of basic and diluted earnings per share.
Years ended December 31,
(In thousands, except per share amounts)
202320222021
Net income (loss)$24,437 26,007 72,706 
Numerator for Basic Earnings Per Share:   
Net income (loss) allocated to Class A common stock$24,437 26,007 72,481 
Net income (loss) allocated to Class B common stock — 225 
Net income (loss)$24,437 26,007 72,706 
Denominator for Basic Earnings Per Share:
Weighted average shares of Class A outstanding49,696 50,139 49,664 
Weighted average shares of Class B outstanding — 308 
Total weighted average shares outstanding49,696 50,139 49,972 
Basic earnings (loss) per share of Class A common stock$0.49 0.52 1.46 
Basic earnings (loss) per share of Class B common stock — 0.73 
Numerator for Diluted Earnings Per Share:
Net income (loss) allocated to Class A common stock$24,437 26,007 72,484 
Net income (loss) allocated to Class B common stock — 222 
Net income (loss)$24,437 26,007 72,706 
Denominator for Diluted Earnings Per Share:   
Weighted average shares of Class A outstanding50,681 50,867 50,337 
Weighted average shares of Class B outstanding — 308 
Total weighted average shares outstanding50,681 50,867 50,645 
Diluted earnings (loss) per share of Class A common stock$0.48 0.51 1.44 
Diluted earnings (loss) per share of Class B common stock — 0.72 

December 31, 2023 | 10-K 102

Table of Contents

CITIZENS, INC.NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Continued)

STATUTORY CAPITAL AND SURPLUS

The table below shows the combined total of all of our domestic insurance subsidiaries' statutory capital and surplus and statutory net income (loss) for life insurance operations and property insurance operations, although these amounts are not all available as dividends to Citizens since CICA Domestic is the only subsidiary directly owned by Citizens.  All other domestic subsidiaries are owned by CICA Domestic.

As of December 31,
(In thousands)
20232022
Combined statutory capital and surplus:
Life insurance operations$29,416 35,433 
Property insurance operations5,692 6,912 
Total combined statutory capital and surplus$35,108 42,345 
Years ended December 31,
(In thousands)
202320222021
Combined statutory net income (loss):
Life insurance operations$(3,606)(1,885)5,280 
Property insurance operations(1,219)1,615 (1,512)
Total combined statutory net income (loss)$(4,825)(270)3,768 
Generally, the net assets of the domestic insurance subsidiaries available for transfer to their immediate parent are limited to the lesser of the subsidiary's net gain from operations during the preceding year or 10% of the subsidiary's net statutory surplus as of the end of the preceding year as determined in accordance with accounting practices prescribed or permitted by insurance regulatory authorities.  Under these practices, total surplus at December 31, 2023 was $26.3 million and net loss from operations was $0.9 million for CICA Domestic for the year ended December 31, 2023.  Based upon these amounts, no dividend could be paid to the Company without prior regulatory approval in 2024. Payments of dividends in excess of such amounts would generally require approval by regulatory authorities.

Our domestic insurance subsidiaries have calculated their risk-based capital ("RBC") in accordance with the National Association of Insurance Commissioners' ("NAIC") Model Rule and the RBC rules as adopted by their respective states of domicile. As part of the novation transaction with CICA Bermuda, the Company agreed to infuse capital into CICA Domestic as required by the Colorado Department of Insurance to maintain CICA Domestic's RBC above 350% in any future calendar year-end periods. All domestic insurance subsidiaries exceeded RBC minimum levels at December 31, 2023.

CICA International is a Puerto Rico domiciled company. The Insurance Code of Puerto Rico does not specifically set forth minimum capital and surplus standards, but rather requires that an insurer submit a business plan for approval to the Office of the Commissioner of Insurance ("OIC") that includes proposed minimum capital and surplus. CICA International is required to maintain a minimum of $750,000 in capital and maintain a premium to surplus ratio of 7 to 1. CICA International began issuing new business as of January 1, 2023 and received the transfer of all of CICA Bermuda's in force insurance business as of August 31, 2023. On that date, Citizens entered into a Keep Well Agreement with CICA International to replace the Keep Well Agreement that had been in place between Citizens and CICA Bermuda. The Keep Well Agreement requires Citizens to contribute up to $10 million in capital to CICA International as necessary to ensure that CICA International maintains at least either (i) 112% of its required ratio of premiums to capital and surplus, or (ii) 200% of the minimum capital and surplus requirement, whichever is higher. The initial term of the Keep Well Agreement is 12 months. Since CICA International's capital exceeds both of the metrics, Citizens is not required to make a capital contribution. Any capital that Citizens is required to contribute could negatively impact the Company's capital resources and liquidity.


December 31, 2023 | 10-K 103

Table of Contents

CITIZENS, INC.NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Continued)
As of December 31,
(In thousands)
20232022
CICA Bermuda capital and surplus$ 61,801 
CICA International capital and surplus$66,619 — 

CICA Bermuda requested a modification as permitted under Section 6C (1) of the Bermuda Insurance Act 1978 (the "Insurance Act") to remove the impact of unrealized gains or losses from the Minimum Margin of Solvency requirement. On January 19, 2023, the Bermuda Monetary Authority granted CICA Bermuda a permitted practice, effective December 31, 2022, pursuant to Section 6C (1) of the Insurance Act to report its fixed income maturity securities at amortized cost in its unconsolidated statutory financial statements.

Years ended December 31,
(In thousands)
202320222021
CICA Bermuda net income (loss)$ (1,024)14,029 
CICA International net income (loss)$27,484 — — 

As stated above, CICA International exceeded both of the capital and surplus metrics established by the OIC. CICA International could pay up to $5.0 million in dividends during 2024 without regulatory approval.

(10) SEGMENT AND OTHER OPERATING INFORMATION

The Company has 2two reportable segments:  Life Insurance and Home Service Insurance. Our Life Insurance segment primarily issues endowment contracts, which are principally accumulation contracts that incorporate an element of life insurance protection, and ordinary whole life insurance to non-U.S. residents through CICA Ltd.International.  These contracts are designed to provide a fixed amount of insurance coverage over the life of the insured and may utilize rider benefits to provide additional coverage and annuity benefits to enhance accumulations. CICA and CNLIC issuedDomestic issues ordinary whole-life,whole life, final expense, life products with living benefits, critical illness and credit life and credit disability and accident and health related policies throughout the Midwest and southern U.S. until they ceased most domestic sales beginning January 1, 2017.

Our domestic Home Service Insurance segment operates through our subsidiaries SPLIC, MGLIC and SPFIC, and focuses on the life insurance needs of the middle- and lower-income markets, primarily in Louisiana, Mississippi and Arkansas.  Our policies are sold and serviced through over 175 funeral homes and 240 independent agents who sell policies, collect premiums and service policyholders.  To a lesser extent, ourOur Home Service Insurance segment sells limited liability, named perilalso sold property insurance policies covering dwellingin Louisiana and contents.Arkansas until operations were ceased effective June 30, 2023.

The Life Insurance and Home Service Insurance portions of the Company constitute separate businesses. In addition to the Life Insurance and Home Service Insurance business, the Company also operates other non-insurance portions of the Company ("Other Non-Insurance Enterprises"), which primarily include the Company’s IT and Corporate-support functions that are included in the tables presented below to properly reconcile the segment information with the consolidated financial statements of the Company.

December 31, 2020 | 10-K 111

Table of Contentscorporate-support functions.

CITIZENS, INC.NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Continued)



The accounting policies of the reportable segments and Other Non-Insurance Enterprises are presented in accordance with U.S. GAAP and are the same as those described in the summary of significant accounting policies.  The Company evaluates profit and loss performance based on U.S. GAAP net income (loss) before federal income taxes for its two reportable segments.

The Company's Other Non-Insurance Enterprises represents the only reportable difference between segments and reported consolidated operations.

Year ended December 31, 2020
(In thousands)
Life
Insurance
Home
Service Insurance
Other
Non-Insurance
Enterprises
Consolidated
Revenues:    
Premiums
Life insurance$128,900 41,428 0 170,328 
Accident and health insurance301 718 0 1,019 
Property insurance0 3,982 0 3,982 
Net investment income45,885 13,051 1,261 60,197 
Realized investment gains (losses), net1,340 223 (61)1,502 
Other income1,806 19 3 1,828 
Total revenue178,232 59,421 1,203 238,856 
Benefits and expenses:    
Insurance benefits paid or provided:    
Claims and surrenders93,813 27,332 0 121,145 
Increase in future policy benefit reserves25,825 4,098 0 29,923 
Policyholders' dividends5,554 33 0 5,587 
Total insurance benefits paid or provided125,192 31,463 0 156,655 
Commissions17,944 14,125 0 32,069 
Other general expenses16,323 17,402 19,944 53,669 
Capitalization of deferred policy acquisition costs(15,568)(4,907)0 (20,475)
Amortization of deferred policy acquisition costs23,987 3,452 0 27,439 
Amortization of cost of insurance acquired460 1,356 0 1,816 
Total benefits and expenses168,338 62,891 19,944 251,173 
Income (loss) before income tax expense$9,894 (3,470)(18,741)(12,317)


December 31, 20202023 | 10-K 112104

Table of Contents

CITIZENS, INC.NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Continued)
Year ended December 31, 2023
(In thousands)
Life
Insurance
Home
Service Insurance
Other
Non-Insurance
Enterprises
Consolidated
Revenues:    
Premiums:
Life insurance$121,424 43,185  164,609 
Accident and health insurance721 916  1,637 
Property insurance 793  793 
Net investment income (loss)54,352 13,832 1,070 69,254 
Investment related gains (losses), net301 522 (63)760 
Other income (loss)3,605 17 5 3,627 
Total revenues180,403 59,265 1,012 240,680 
Benefits and expenses:    
Insurance benefits paid or provided:    
Claims and surrenders113,428 22,565  135,993 
Increase in future policy benefit reserves(10,931)5,307  (5,624)
Policyholder liability remeasurement (gain) loss4,153 307  4,460 
Policyholders' dividends5,512 30  5,542 
Total insurance benefits paid or provided112,162 28,209  140,371 
Commissions22,896 16,345  39,241 
Other general expenses23,969 16,690 6,472 47,131 
Capitalization of deferred policy acquisition costs(20,251)(8,050) (28,301)
Amortization of deferred policy acquisition costs12,895 2,565  15,460 
Amortization of cost of insurance acquired111 493  604 
Total benefits and expenses151,782 56,252 6,472 214,506 
Income (loss) before federal income tax$28,621 3,013 (5,460)26,174 



Year ended December 31, 2019
(In thousands)
Life
Insurance
Home
Service Insurance
Other
Non-Insurance
Enterprises
Consolidated
Revenues:    
Premiums
Life insurance$136,941 41,410 178,351 
Accident and health insurance725 658 1,383 
Property insurance4,613 4,613 
Net investment income44,779 13,058 1,694 59,531 
Realized investment gains (losses), net6,795 1,470 (3,016)5,249 
Other income1,412 1,418 
Total revenue190,652 61,213 (1,320)250,545 
Benefits and expenses:    
Insurance benefits paid or provided:    
Claims and surrenders82,964 23,863 106,827 
Increase in future policy benefit reserves39,873 1,839 41,712 
Policyholders' dividends6,004 36 6,040 
Total insurance benefits paid or provided128,841 25,738 154,579 
Commissions20,128 14,094 34,222 
Other general expenses23,012 19,517 5,911 48,440 
Capitalization of deferred policy acquisition costs(17,448)(4,807)(22,255)
Amortization of deferred policy acquisition costs23,832 4,436 28,268 
Amortization of cost of insurance acquired492 1,054 1,546 
Total benefits and expenses178,857 60,032 5,911 244,800 
Income (loss) before income tax expense$11,795 1,181 (7,231)5,745 

December 31, 20202023 | 10-K 113105

Table of Contents

CITIZENS, INC.NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Continued)
Year ended December 31, 2022
(In thousands)
Life
Insurance
Home
Service Insurance
Other
Non-Insurance
Enterprises
Consolidated
Revenues:    
Premiums:
Life insurance$124,156 43,430 — 167,586 
Accident and health insurance497 781 — 1,278 
Property insurance— 4,850 — 4,850 
Net investment income (loss)50,680 13,632 1,114 65,426 
Investment related gains (losses), net(8,826)(1,277)(188)(10,291)
Other income (loss)3,668 3,675 
Total revenues170,175 61,417 932 232,524 
Benefits and expenses:    
Insurance benefits paid or provided:    
Claims and surrenders95,576 24,359 — 119,935 
Increase in future policy benefit reserves3,894 910 — 4,804 
Policyholder liability remeasurement (gain) loss1,728 1,156 — 2,884 
Policyholders' dividends5,990 23 — 6,013 
Total insurance benefits paid or provided107,188 26,448 — 133,636 
Commissions20,031 16,191 — 36,222 
Other general expenses23,192 16,444 5,541 45,177 
Capitalization of deferred policy acquisition costs(17,942)(6,957)— (24,899)
Amortization of deferred policy acquisition costs12,160 2,230 — 14,390 
Amortization of cost of insurance acquired123 498 — 621 
Total benefits and expenses144,752 54,854 5,541 205,147 
Income (loss) before federal income tax$25,423 6,563 (4,609)27,377 

December 31, 2023 | 10-K 106

Table of Contents


CITIZENS, INC.NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Continued)
Year ended December 31, 2018
(In thousands)
Life
Insurance
Home
Service Insurance
Other
Non-Insurance
Enterprises
Consolidated
Year ended December 31, 2021
(In thousands)
Year ended December 31, 2021
(In thousands)
Year ended December 31, 2021
(In thousands)
Life
Insurance
Home
Service Insurance
Other
Non-Insurance
Enterprises
Consolidated
Revenues:Revenues:    Revenues:  
Premiums    
Premiums:Premiums:  
Life insuranceLife insurance$140,566 41,259 181,825 
Accident and health insuranceAccident and health insurance580 638 1,218 
Property insuranceProperty insurance4,817 4,817 
Net investment income39,985 13,125 1,095 54,205 
Realized investment gains (losses), net358 (46)(204)108 
Net investment income (loss)
Investment related gains (losses), net
Other income (loss)Other income (loss)1,833 (1)1,833 
Total revenueTotal revenue183,322 59,792 892 244,006 
Benefits and expenses:Benefits and expenses:    Benefits and expenses:  
Insurance benefits paid or provided:Insurance benefits paid or provided:    Insurance benefits paid or provided:  
Claims and surrendersClaims and surrenders69,149 21,954 91,103 
Increase in future policy benefit reservesIncrease in future policy benefit reserves43,671 4,276 47,947 
Policyholder liability remeasurement (gain) loss
Policyholders' dividendsPolicyholders' dividends6,316 46 6,362 
Total insurance benefits paid or providedTotal insurance benefits paid or provided119,136 26,276 145,412 
CommissionsCommissions20,079 14,883 34,962 
Other general expensesOther general expenses18,718 20,435 8,479 47,632 
Capitalization of deferred policy acquisition costsCapitalization of deferred policy acquisition costs(17,194)(5,501)(22,695)
Amortization of deferred policy acquisition costsAmortization of deferred policy acquisition costs29,915 4,320 34,235 
Amortization of cost of insurance acquiredAmortization of cost of insurance acquired583 1,875 2,458 
Goodwill impairment
Total benefits and expensesTotal benefits and expenses171,237 62,288 8,479 242,004 
Income (loss) before income tax expense$12,085 (2,496)(7,587)2,002 
Income (loss) before federal income tax

The table below summarizes assets by segment.

December 31,
(In thousands)
December 31,
(In thousands)
20202019
December 31,
(In thousands)
20232022
Assets:Assets:  Assets:  
Segments:
Life Insurance
Life Insurance
Life InsuranceLife Insurance$1,381,723 1,284,844 
Home Service InsuranceHome Service Insurance385,931 391,366 
Total Segments
Other Non-Insurance EnterprisesOther Non-Insurance Enterprises75,766 68,726 
Total assetsTotal assets$1,843,420 1,744,936 



December 31, 20202023 | 10-K 114107

Table of Contents

CITIZENS, INC.NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Continued)



GEOGRAPHIC INFORMATION

The following table sets forth, by country, the Company's annual total of earned premiums from geographic area for the years indicated:

Years ended December 31,
(In thousands)
Years ended December 31,
(In thousands)
202020192018
Years ended December 31,
(In thousands)
202320222021
Area:Area:   Area:  
United StatesUnited States$52,667 53,656 53,836 
ColombiaColombia25,783 26,768 27,605 
Taiwan
VenezuelaVenezuela19,956 22,353 24,783 
Taiwan19,078 19,403 18,888 
EcuadorEcuador13,301 14,198 15,187 
ArgentinaArgentina9,175 10,069 9,960 
Other foreign countriesOther foreign countries38,993 40,562 41,302 
Net reinsuranceNet reinsurance(3,624)(2,662)(3,701)
Total premiumsTotal premiums$175,329 184,347 187,860 


(9)(11) INCOME TAXES

CICA Ltd., aInternational and CICA Bermuda, wholly-owned subsidiarysubsidiaries of Citizens, isare considered a controlled foreign corporationcorporations for federal income tax purposes. As a result, the insurance activity of CICA Ltd. isInternational and CICA Bermuda are subject to Subpart F of the IRCInternal Revenue Code ("IRC") and isare included in Citizens’ taxable income and dueincome. Due to the 0% enacted tax rate in Bermuda, there are 0no deferred taxes recorded for CICA Ltd.'sBermuda's temporary differences. CICA International has applied for a tax exemption decree from the Government of Puerto Rico which will freeze the income tax rate at 4% on any taxable earnings in excess of $1.2 million. For the yearsyear ended December 31, 2020, 2019 and 2018,2023, the Subpart F income inclusion generated $2.2 million, $5.9 million and $18.4$1.6 million of federal income tax expense respectively.and $2.1 million of federal income tax expense for the years ended December 31, 2022 and 2021.

In connection with the transfer of CICA Bermuda’s business from a zero tax jurisdiction to CICA International’s 4% tax jurisdiction in Puerto Rico, certain opening tax assets and liabilities, mainly related to investments, DAC and reserves, were established. The net deferred tax asset of $1.4 million was recorded to retained earnings during 2023 in accordance with ASC Topic 805.

December 31, 20202023 | 10-K 115108

Table of Contents

CITIZENS, INC.NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Continued)



A reconciliation between the U.S. corporate income tax rate and the effective income tax rate is as follows:

Years ended December 31,
(In thousands, except for %)
Years ended December 31,
(In thousands, except for %)
2020%2019%2018%
Years ended December 31,
(In thousands, except for %)
2023%2022%2021%
Expected tax expense (benefit)Expected tax expense (benefit)$(2,586)21.0 %$1,186 21.0 %$420 21.0 %Expected tax expense (benefit)$5,497 21.0 21.0 %$5,749 21.0 21.0 %$6,406 21.0 21.0 %
Change in valuation allowanceChange in valuation allowance  — — — %
Foreign income tax rate differential
Foreign income tax rate differential
Foreign income tax rate differentialForeign income tax rate differential(1,817)14.8 (1,562)(27.7)(8,133)(406.3)
Tax-exempt interest and dividends-received deductionTax-exempt interest and dividends-received deduction(146)1.2 (145)(2.6)(227)(11.3)
Tax-exempt interest and dividends-received deduction
Tax-exempt interest and dividends-received deduction
Adjustment of prior year taxes
Adjustment of prior year taxes
Adjustment of prior year taxesAdjustment of prior year taxes194 (1.6)(99)(1.8)113 5.6 
Effect of uncertain tax positionEffect of uncertain tax position1 0 1,148 20.3 2,612 130.5 
Effect of uncertain tax position
Effect of uncertain tax position
Nondeductible costs to remediate tax compliance issueNondeductible costs to remediate tax compliance issue(620)5.0 (27)(0.5)(366)(18.3)
Compensation limitation under 162(m) and 280 (g)2,386 (19.4)480 8.5 53 2.6 
Compensation limitation under 162(m) and 280(g)
Subpart F incomeSubpart F income2,217 (18.0)5,853 103.6 18,403 919.2 
PFIC QEF inclusions
Puerto Rico income tax exclusion
Rate differential on net operating loss carryback claimRate differential on net operating loss carryback claim(999)8.1 
Tax reform re-measurement0 0 68 3.4 
Goodwill impairment
Goodwill impairment
Goodwill impairment
OtherOther41 (0.3)281 5.2 121 6.2 
Total federal income tax expense (benefit)Total federal income tax expense (benefit)$(1,329)10.8 %$7,115 126.0 %$13,064 652.6 %Total federal income tax expense (benefit)$1,737 6.6 6.6 %$1,370 5.0 5.0 %$(42,201)(138.4)(138.4)%

Income tax expense (benefit) consists of:

Years ended December 31,
(In thousands)
Years ended December 31,
(In thousands)
202020192018
Years ended December 31,
(In thousands)
202320222021
Current$(927)5,542 (49,569)
Income tax expense (benefit):
Current - normal operations
Current - normal operations
Current - normal operations
Current - UTP release impact
DeferredDeferred(402)1,573 62,633 
Total income tax expense (benefit)Total income tax expense (benefit)$(1,329)7,115 13,064 


December 31, 20202023 | 10-K 116109

Table of Contents

CITIZENS, INC.NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Continued)



The components of deferred federal income taxes are as follows:
December 31,
(In thousands)
20202019
Deferred tax assets:  
Future policy benefit reserves$2,657 2,641 
Net operating and capital loss carryforwards1,395 230 
Accrued policyholder dividends and expenses124 
Investments147 702 
Deferred intercompany loss2,002 3,539 
Accrued compensation513 
Lease liability2,514 238 
Other584 700 
Total gross deferred tax assets9,936 8,050 
Deferred tax liabilities:  
DAC, COIA and intangible assets(8,693)(8,417)
Unrealized gains on investments available-for-sale(4,522)(7,300)
Tax reserves transition liability(3,736)(4,483)
Right-of-use lease asset(2,514)(238)
Other(35)(40)
Total gross deferred tax liabilities(19,500)(20,478)
Net deferred tax liability$(9,564)(12,428)

December 31,
(In thousands)
20232022
Deferred tax assets:  
Future policy benefit reserves$739 — 
Net operating and capital loss carryforwards353 388 
Accrued policyholder dividends and expenses218 134 
Investments 113 
Deferred intercompany loss1,780 1,744 
Unrealized losses on investments available-for-sale12,786 11,688 
Accrued compensation379 360 
Lease liability1,895 2,124 
Fixed assets249 237 
Other270 203 
Total gross deferred tax assets18,669 16,991 
Less:
Valuation allowance4,468 4,238 
Net deferred tax assets14,201 12,753 
Deferred tax liabilities:  
DAC, COIA and intangible assets(11,556)(10,274)
Future policy benefit reserves— (1,756)
Unrealized gains on investments available-for-sale(322)— 
Tax reserves transition liability(1,494)(2,242)
Right-of-use lease asset(1,895)(2,124)
Other(36)(10)
Total gross deferred tax liabilities(15,303)(16,406)
Net deferred tax liability$(1,102)(3,653)

A summary of the changes in the components of deferred federal and state income taxes is as follows:

December 31,
(In thousands)
December 31,
(In thousands)
20202019
December 31,
(In thousands)
20232022
Deferred federal and state income taxes:Deferred federal and state income taxes:  Deferred federal and state income taxes:  
Balance January 1,Balance January 1,$(12,428)(5,709)
Deferred tax benefit (expense)Deferred tax benefit (expense)402 (1,573)
Investments available-for-saleInvestments available-for-sale2,774 (5,129)
Effects of unrealized gains on DAC, COIA and reserves(391)(17)
Adoption of ASU 2016-1379 
Investments available-for-sale
Investments available-for-sale
Change in valuation allowance
Effects of unrealized gains (losses) on reserves
Effects of unrealized gains (losses) on reserves
Effects of unrealized gains (losses) on reserves
Balance December 31,Balance December 31,$(9,564)(12,428)
Balance December 31,
Balance December 31,

The Company and our subsidiaries have no net operating loss carryforwards of $6.6 million at December 31, 2020 which will begin expiring in 2036. MGLIC joined the Company's consolidated tax return filing group in 2020 and had a $1.1 million net operating loss carryforward at January 1, 2020, which will begin expiring in 2036.   The MGLIC net operating losses were incurred while it was owned by the Company; thus, there will be no IRC Section 382 limit on the utilization of these net operating losses.

2023. The Company and our subsidiaries had 0have capital loss carryforwards of $1.6 million at December 31, 2020.2023, which begin expiring in 2026.

At December 31, 2020 and 2019, we determined that as a result of our taxable capital gain income in carryback periods, the expected reversal of existing deferred tax liabilities, and tax planning strategies, it was more likely than not that the deferred tax assets would be realized. Thus, the Company holds 0 valuation allowance in operations or other comprehensive income at December 31, 2020 and 2019.

December 31, 20202023 | 10-K 117110

Table of Contents

CITIZENS, INC.NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Continued)



At December 31, 2023 and 2022, we determined it was more likely than not that a portion of our capital deferred tax assets would not be realized in their entirety. Thus, the Company holds valuation allowances of $4.5 million and $4.2 million in other comprehensive income (loss) at December 31, 2023 and 2022.

The Company recognizes only the impact of tax positions that, based on their technical merits, are more likely than not to be sustained upon an audit by the taxing authority.

A reconciliation of unrecognized tax benefits is as follows:

Years ended December 31,
(In thousands)
Years ended December 31,
(In thousands)
202020192018
Years ended December 31,
(In thousands)
202320222021
Balance at January 1,$45,989 44,841 95,831 
Balance January 1,
Additions for tax positions of prior years1 1,148 2,268 
Reductions for tax positions of prior years
Reductions for tax positions of prior years
Reductions for tax positions of prior yearsReductions for tax positions of prior years0 (53,258)
Balance December 31,Balance December 31,$45,990 45,989 44,841 

This unrecognized tax benefit iswas reported net in the balance of current federal income tax payable on the consolidated balance sheets. Included in these amounts are $9.9 million, $9.9interest expense of $0.2 million and $8.8$0.4 million of interest expense with respect to unrecognized tax benefits as of December 31, 2020, 20192022 and 2018,2021, respectively. There are no unrecognized tax benefits remaining as of December 31, 2023.

The Company’s unrecognizedCompany accrued an uncertain tax benefitsposition of $1.0 million and $2.2 million at December 31, 20202022 and 2021, respectively, which would affecthave affected the effective tax rate if recognized. TheHowever, the Company believes it is reasonably possible thatreleased all but $1.0 million of the total amount ofremaining uncertain tax benefits will decrease withinpositions, including interest, during the next twelve months.fourth quarter of 2023 following the expiration of the statute of limitations on the tax year ended December 31, 2019.

The Company’s practice is to recognize interest and penalties related to income tax matters in income tax expense.  In the consolidated statements of operations and comprehensive income (loss), the amount of interest expenseincome recorded was $0.0$0.2 million, $1.1$0.2 million and $2.3$9.5 million for the years ended December 31, 2020, 20192023, 2022 and 2018,2021, respectively.

The Coronavirus Aid, Relief, and Economic Security Act ("CARES Act") was enacted on March 27, 2020 in response to the COVID-19 pandemic. The CARES Act, among other things, permitspermitted net operating losses incurred in 2018, 2019 and 2020 to be carried back to each of the five preceding taxable years to generate a refund of previously paid income taxes. As a result ofDuring the CARES Act, it is anticipated thatyear ended December 31, 2022, the Company will bewas able to claim a net refund for $1.0 million of taxes paid in preceding years. The financial statements have been updated to reflect the benefityears as a result of the anticipated carryback claim accordingly.CARES Act. As of December 31, 2023, the Company has an accrued tax refund remaining of $1.5 million.

The Consolidated AppropriationsAmerican Rescue Plan Act (the "CAA")of 2021 was enacted March 11, 2021 and the Inflation Reduction Act was enacted on December 27, 2020. The Company doesAugust 16, 2022. These Acts did not expect the CAA to have a material impact on the Company's financial statements and will continue to analyze.statements.

The Company's Federalfederal income tax return is filed on a consolidated basis with the following entities:
 
Citizens, Inc.
CICA Life Insurance Company of America
Citizens National Life Insurance Company
Magnolia Guaranty Life Insurance Company
Security Plan Life Insurance Company
Security Plan Fire Insurance Company
Computing Technology, Inc.

The method of tax allocation among companies is subject to a written tax sharing agreement, approved by the Board of Directors, whereby allocation is made primarily on a separate return basis pursuant to the wait-and-see method.  Under this method, consolidated group members are not given current credit or refunds for net operating losses until taxable income on a separate return basis is generated. Intercompany tax balances are settled at least annually.

The Company and our subsidiaries file income tax returns in the U.S. Federalfederal jurisdiction and various U.S. states. None of ourOur subsidiaries are subject to examination by U.S. tax authorities for tax years prior to 2017.ending after December 31, 2019.

December 31, 20202023 | 10-K 118111

Table of Contents

CITIZENS, INC.NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Continued)





(10)(12) OTHER COMPREHENSIVE INCOME (LOSS)

The changes in the components of other comprehensive income (loss) are reported net of the effects of income taxes of 21% in 2020, 2019for domestic entities and 2018,4% for Puerto Rican entities as indicated below.

(In thousands)AmountTax EffectTotal
Year ended December 31, 2020   
Unrealized gains (losses):   
Unrealized holding gains (losses) arising during the period$84,010 (6,044)77,966 
Reclassification adjustment for (gains) losses included in net income111 (23)88 
Effects on DAC(37,372)8,872 (28,500)
Effects on COIA(98)21 (77)
Effects on unearned revenue reserves2,102 (441)1,661 
Other comprehensive income (loss)$48,753 2,385 51,138 
Year ended December 31, 2019   
Unrealized gains (losses):   
Unrealized holding gains (losses) arising during the period$78,744 (5,535)73,209 
Reclassification adjustment for (gains) losses included in net income(1,927)405 (1,522)
Effects on DAC(484)102 (382)
Effects on COIA(224)47 (177)
Effects on unearned revenue reserves789 (166)623 
Other comprehensive income (loss)$76,898 (5,147)71,751 
Year ended December 31, 2018   
Unrealized gains (losses):   
Unrealized holding gains (losses) arising during the period$(34,357)6,520 (27,837)
Reclassification adjustment for (gains) losses included in net income(953)200 (753)
Unrealized gain from held-to-maturity transferred to available-for-sale3,588 (218)3,370 
Effects on DAC223 (123)100 
Effects on COIA184 (87)97 
Effects on unearned revenue reserves(277)172 (105)
Other comprehensive income (loss)$(31,592)6,464 (25,128)
(In thousands)AmountTax EffectTotal
Year ended December 31, 2023:   
Unrealized gains (losses):   
Unrealized holding gains (losses) arising during the period$50,894 971 51,865 
Reclassification adjustment for (gains) losses included in net income (loss)756 (159)597 
Unrealized holding gains (losses), net51,650 812 52,462 
Change in current discount rate for liability for future policy benefits(34,790)1,217 (33,573)
Other comprehensive income (loss)$16,860 2,029 18,889 
Year ended December 31, 2022:   
Unrealized gains (losses):   
Unrealized holding gains (losses) arising during the period$(328,673)17,555 (311,118)
Reclassification adjustment for (gains) losses included in net income (loss)104 (22)82 
Unrealized holding gains (losses), net(328,569)17,533 (311,036)
Change in current discount rate for liability for future policy benefits337,776 (24,795)312,981 
Other comprehensive income (loss)$9,207 (7,262)1,945 
Year ended December 31, 2021:   
Unrealized gains (losses):   
Unrealized holding gains (losses) arising during the period$(41,123)3,084 (38,039)
Reclassification adjustment for (gains) losses included in net income (loss)(243)51 (192)
Unrealized holding gains (losses), net(41,366)3,135 (38,231)
Change in current discount rate for liability for future policy benefits92,396 (4,584)87,812 
Other comprehensive income (loss)$51,030 (1,449)49,581 

(11)(13) STOCK COMPENSATION

In 2020, 20192023, 2022 and 2018,2021, the Company's Board of Directors approved awards of restricted stock units ("RSUs") under the Citizens, Inc. Omnibus Incentive Plan for non-employee directors and the executive management team. VestingThe RSUs granted to the directors vest one year from the date of the units isannual shareholders meeting, subject to the recipient’s continued service or employment withon the Company throughBoard. RSUs granted to the applicableexecutive management team are subject to achieving performance goals and once the goals are met, RSUs are awarded. These awarded RSUs have a time-based vesting date, which is one year for directors and twocomponent of three years, for employees.subject to continued employment. In addition, the Board also approved equity grantsan allotment of RSUs for other employees with a delegation to the President and Chief Executive Officer to determine the participantparticipants and valuesnumber of RSUs to be awarded. There are 3were three million shares that mayoriginally authorized to be granted under the plan.


December 31, 20202023 | 10-K 119112

Table of Contents

CITIZENS, INC.NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Continued)



The following table provides a rollforward of restricted stock activity:activity.
Restricted Stock UnitsRestricted Stock UnitsUnitsWeighted Average Exercise PriceWeighted Average Remaining Contractual Life
Aggregate Fair Value (1)
Restricted Stock UnitsUnitsWeighted Average Grant PriceWeighted Average Remaining Contractual Life
Aggregate Fair Value (1)
(In thousands)(In years)(In thousands)
Outstanding at December 31, 2018119 $7.19 1.32$854 
(In thousands)(In thousands)(In years)(In thousands)
Outstanding at December 31, 2020
GrantedGranted446 7.20 3,212 
Less:Less:
VestedVested201 7.36 1,479 
Vested
Vested
ForfeitedForfeited89 7.17 640 
Outstanding at December 31, 2019275 7.09 0.501,947 
Outstanding at December 31, 2021
GrantedGranted350 6.59 1,948 
Less:Less:
VestedVested435 6.65 2,753 
Vested
Vested
ForfeitedForfeited0 7.18 0 
Outstanding at December 31, 2020190 $6.03 0.88$1,142 
Outstanding at December 31, 2022
Granted
Less:
Vested
Vested
Vested
Forfeited
Outstanding at December 31, 2023
(1) Fair value per share of restricted stock units was equal to Grant Date fair value per share, which was calculated based on the closing price of the Company's Class A common stock on the NYSE on the grant date, in accordance with ASC Topic 718.

As of December 31, 2020,2023, we recognized $2.4$0.9 million of expense, while $0.5$1.3 million was unrecognized and is expected to be amortized up to 1.30two years.

Restricted stock unit awards give the participant the right to receive common stock in the future, subject to certain restrictions and a risk of forfeiture. Forfeitures are recognized in the period they occur. Compensation expense of $2.2$0.6 million, $2.1$0.5 million and $0.4$0.6 million was recognized as of December 31, 2020, 2019in 2023, 2022 and 2018,2021, respectively, related to these awards.

Under the terms of an employment agreement in connection with his resignation following a change in control of the Company, all of the outstanding restricted stock units granted to our former Chief Executive Officer, Geoffrey Kolander, immediately vested during 2020.

(12)(14) BENEFIT PLANS

The Company sponsors a defined contribution retirement plan.  The plan was initially established as the Citizens, Inc. Profit Sharing Plan and was restated as the Citizens, Inc. 401(k) Retirement and Profit Sharing Plan effective March 1, 2016. There have been 0no profit sharing contributions since 2014.

On January 1, 2019, theThe 401(k) plan was amended to allowautomatically enrolls employees who have completed three months of service to participate in the plan. Prior to that date, a year of service was required before participation. Contributionsservice. Voluntary contributions are made by employees and the Company provides a matching contribution based upon the employee's level of contribution. The Company's expense was $0.8 million $0.8 millionin 2023 and $0.7 million in 2020, 2019both 2022 and 2018, respectively.2021.

The Company is primarily self-insured for employee health benefits.  The Company records its self-insurance liability based on an estimate of claims incurred but not yet reported.  There is stop-loss coverage for amounts in excess of $120,000$80,000 per individual per year.  If more claims are made than were estimated or if the costs of actual claims increase beyond what was anticipated, reserves recorded may not be sufficient and additional accruals may be required in future periods.
 

December 31, 20202023 | 10-K 120113

Table of Contents

CITIZENS, INC.NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Continued)



(13)(15) RELATED PARTY TRANSACTIONS

The Company has various routine related party transactions in conjunction with our holding company structure, such as a management service agreementagreements related to costs incurred, a tax sharing agreement between entities, and inter-company dividends and capital contributions. A reinsurance assumptionWe perform an expense study on an annual basis, utilizing an enterprise-wide time study, and novation transaction was completed effective July 1, 2018 between CICA and CICA Ltd. to transferwe adjust cost allocations among entities as needed based upon this review.  Any allocation changes are reflected in the international policies from CICA to CICA Ltd., the newly formed Bermuda entity.segment operations, but do not impact consolidated expenses. There were no changes related to these relationships during the year ended December 31, 2020.

CHANGE IN CONTROL

On July 29, 2020, a change in control of the Company occurred,2023 and the Harold E. Riley Foundation (the “Foundation”), a charitable organization established under 501(c)(3) of the Internal Revenue Code, is now the owner of 100% of the Company’s Class B common stock.

Prior to the change in control, the Harold E. Riley Trust (the “Trust”) was the beneficial owner of 100% of the Company’s Class B common stock. The Trust documents provided that upon Harold Riley’s death, which occurred in 2017, the Class B common stock would transfer from the Trust to the Foundation. Because the Class B common stock elects a simple majority of the Board of Directors of the Company, this transfer constitutes an acquisition of control by the Foundation, which requires prior regulatory approvals by the insurance regulators of Colorado, Louisiana, Mississippi and Texas, the states in which the Company's insurance subsidiaries are domiciled.

RESIGNATION OF CHIEF EXECUTIVE OFFICER

On July 29, 2020, following the change in control of the Company, Mr. Kolander notified the Company of his intention to resign from his position as Chief Executive Officer and President and as a member of the Board of Directors, and terminated the Employment Agreement by and between the Company and Mr. Kolander dated January 1, 2019 (the “2019 Employment Agreement”). Pursuant to Sections 1(e) and 6(g) of the 2019 Employment Agreement, Mr. Kolander terminated the 2019 Employment Agreement due to a “change in control,” which occurred upon the regulatory approval of the transfer of the Company’s Class B Shares from the Trust to the Foundation. Mr. Kolander’s resignation and separation from employment and a member of the Board of Directors was effective August 5, 2020.

In connection with Mr. Kolander’s resignation and separation from employment, Mr. Kolander signed a Chief Executive Officer Separation of Service and Consulting Agreement (the “Separation and Consulting Agreement”) with the Company and the Release attached as Exhibit “A” thereto, each dated July 29, 2020. Because Mr. Kolander signed the Release, pursuant to Sections 6(g) and (h) of the 2019 Employment Agreement, Mr. Kolander was entitled to the cash severance amount set forth in Sections 6(g) and (h) of the 2019 Employment Agreement (which equaled $8.8 million), less required withholdings and deductions. Additionally, all outstanding Restricted Stock Units held by Mr. Kolander were fully vested on August 5, 2020. In accordance with the 2019 Employment Agreement, the cash severance amount was paid on February 8, 2021. These amounts were expensed in 2020.

To assist in the orderly transition of his duties and responsibilities, Mr. Kolander entered into the Separation and Consulting Agreement with the Company. Under the Separation and Consulting Agreement, Mr. Kolander agreed to provide leadership transition guidance and business continuity assistance to the Company as a consultant after the separation date through March 9, 2021. Mr. Kolander provided no more than 14 hours of consulting services per week at a rate of $14,000 per week. The above summary of the Separation and Consulting Agreement is qualified by reference in its entirety to the Separation and Consulting Agreement, which was filed as an exhibit to our Current Report on Form 8-K filed on July 30, 2020.

APPOINTMENT OF INTERIM CHIEF EXECUTIVE OFFICER

On July 29, 2020, the Board of Directors appointed Gerald W. Shields, a member of the Company’s Board of Directors, as Interim Chief Executive Officer, which became effective upon Mr. Kolander’s separation from employment. Following his appointment, Mr. Shields continues to serve as Vice Chairman of the Board of Directors,

December 31, 2020 | 10-K 121

Table of Contents

CITIZENS, INC.NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Continued)



but stepped down from the Audit Committee, the Compensation Committee and the Executive Committee as of such date.additional related party transactions.

(14)(16) QUARTERLY FINANCIAL INFORMATION (Unaudited)

The following table contains selected unaudited financial data for each quarter.

(In thousands, except per share amounts)(In thousands, except per share amounts)Fourth
Quarter
Third
Quarter
Second
Quarter
First
Quarter
(In thousands, except per share amounts)Fourth
Quarter
Third
Quarter
Second
Quarter
First
Quarter
2020    
20232023  
RevenuesRevenues$64,968 59,825 58,341 55,722 
Benefits and expensesBenefits and expenses67,317 67,996 57,903 57,957 
Federal income tax expense (benefit)Federal income tax expense (benefit)(3,887)(256)1,465 1,349 
Net income (loss)Net income (loss)1,538 (7,915)(1,027)(3,584)
Net income (loss) available to common shareholdersNet income (loss) available to common shareholders1,538 (7,915)(1,027)(3,584)
Basic & Diluted earnings (losses) per share of Class A common stock0.03 (0.16)(0.02)(0.07)
Basic & Diluted earnings (losses) per share of Class B common stock0.01 (0.07)(0.01)(0.04)
Basic earnings (losses) per share of Class A common stock
Diluted earnings (losses) per share of Class A common stock
Diluted earnings (losses) per share of Class A common stock
Diluted earnings (losses) per share of Class A common stock

(In thousands, except per share amounts)Fourth
Quarter
Third
Quarter
Second
Quarter
First
Quarter
2019    
2022
2022
2022  
RevenuesRevenues$69,806 61,467 56,866 62,406 
Benefits and expensesBenefits and expenses64,878 59,335 60,189 60,398 
Federal income tax expense (benefit)Federal income tax expense (benefit)(23)86 1,242 5,810 
Net income (loss)Net income (loss)4,951 2,046 (4,565)(3,802)
Net income (loss) available to common shareholdersNet income (loss) available to common shareholders4,951 2,046 (4,565)(3,802)
Basic & Diluted earnings (losses) per share of Class A common stock0.10 0.04 (0.09)(0.08)
Basic & Diluted earnings (losses) per share of Class B common stock0.05 0.02 (0.04)(0.04)
Basic earnings (losses) per share of Class A common stock
Diluted earnings (losses) per share of Class A common stock
Diluted earnings (losses) per share of Class A common stock
Diluted earnings (losses) per share of Class A common stock

(15)(17) SUBSEQUENT EVENTS

The Company has evaluated the impact of subsequent events as defined by the accounting guidance through the date this report was issued.issued and determined that no subsequent events need to be recognized or disclosed.

On February 6, 2021, Baylor University and Southwestern Baptist Theological Seminary, the two sole charitable beneficiaries of the Foundation (the “Foundation Beneficiaries”) gained control of the Foundation and entered into a Mutual Agreement for Compromise, Settlement and Release with the Company and its individual directors (the “Foundation Settlement Agreement”) to resolve the litigation that had been filed by the Foundation against the Company and its eight individual board members captioned Harold E. Riley Foundation v. Claus, et al. in the District Court (the “Colorado Court”) for Arapahoe County, Colorado (the “Colorado Litigation”). On February 10, 2021, the Colorado Court entered an order granting final approval of the Foundation Settlement Agreement.

The Foundation Settlement Agreement, among other things, provided for certain governance arrangements, including certifying the Company's board membership as it existed as of August 12, 2020, as well as the repurchase by the Company of all of the Company's shares of Class B common stock held by the Foundation.


December 31, 2020 | 10-K 122

Table of Contents

CITIZENS, INC.NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Continued)



On February 5, 2021, the Company also entered into a Mutual Agreement for Compromise, Settlement and Release (the “Hughes-Hott-Boto Settlement Agreement”) with Michael C. Hughes, Charles W. Hott and David A. Boto as officers or trustees of the Foundation.The Hughes-Hott-Boto Settlement Agreement dismissed the counterclaims and third-party claims in the Colorado Litigation filed by the Company and resolved potential claims which could have been made against the Foundation, Mr. Hott, Mr. Hughes and Mr. Boto.

On February 6, 2021, pursuant to the Foundation Settlement Agreement, the Company entered into an agreement with the Foundation to purchase all of the Company's shares of Class B common stock for a purchase price of $9.1 million (the “B Share Transaction”). The Company and the Foundation are seeking the required regulatory approvals in order to consummate the Class B Share Transaction. On March 5, 2021, the Company paid the purchase price to the Foundation to hold in escrow until such regulatory approvals are obtained.


December 31, 20202023 | 10-K 123114

Table of Contents

CITIZENS, INC.FINANCIAL SCHEDULES

Schedule II
Condensed Financial Information of Registrant
CITIZENS, INC. (Parent Company)
Balance Sheets
Schedule II
Condensed Financial Information of Registrant
CITIZENS, INC. (Parent Company)
Balance Sheets
Schedule II
Condensed Financial Information of Registrant
CITIZENS, INC. (Parent Company)
Balance Sheets
December 31,
(In thousands)
December 31,
(In thousands)
20202019
December 31,
(In thousands)
20232022
Assets  
Assets:
Assets:
Assets:  
Investment in subsidiaries (1)
Investment in subsidiaries (1)
$231,992 191,869 
Fixed maturity securities available-for-sale, at fair valueFixed maturity securities available-for-sale, at fair value42,202 50,491 
Equity securities, at fair valueEquity securities, at fair value1,347 1,167 
Real estate held-for-sale2,571 2,571 
Other long-term investments8,790 
Short-term investments
Short-term investments
Short-term investmentsShort-term investments0 1,301 
CashCash3,102 10,829 
Accrued investment incomeAccrued investment income471 535 
Accounts receivable from subsidiaries (1)
Accounts receivable from subsidiaries (1)
4,911 4,770 
Property and equipment, netProperty and equipment, net12,666 817 
Other assets
Other assets
Other assetsOther assets3,183 552 
Total assetsTotal assets$311,235 264,902 
Liabilities and Stockholders' Equity  
Liabilities and Stockholders' Equity:Liabilities and Stockholders' Equity:  
Liabilities:Liabilities:  Liabilities:  
Accrued expense and other liabilitiesAccrued expense and other liabilities$10,290 5,066 
Total liabilitiesTotal liabilities$10,290 5,066 
Stockholders' equity:Stockholders' equity:  Stockholders' equity:  
Common stock:Common stock:  Common stock:  
Class AClass A$262,869 261,515 
Class BClass B3,184 3,184 
Accumulated deficit(82,352)(70,969)
Unrealized investment gains on securities held by parent and subsidiaries, net of tax128,255 77,117 
Retained earnings
Unrealized investment gains (losses) on securities held by parent and subsidiaries, net of tax
Treasury stockTreasury stock(11,011)(11,011)
Total stockholders' equityTotal stockholders' equity300,945 259,836 
Total liabilities and stockholders' equityTotal liabilities and stockholders' equity$311,235 264,902 
 (1) Eliminated in consolidation.
 

Note to Schedule II:

Citizens, Inc.'s investments in consolidated subsidiaries are stated at cost plus equity in undistributed income of consolidated subsidiaries and unrealized gains (losses) on investments held by consolidated subsidiaries. The Company includes in its Statementstatements of Operationsoperations and Comprehensive Income (Loss)comprehensive income (loss) dividends from its subsidiaries and equity in income (loss) of consolidated subsidiaries, which represents the net income (loss) of each of its wholly-owned subsidiaries.



December 31, 20202023 | 10-K 124115

Table of Contents

CITIZENS, INC.FINANCIAL SCHEDULES

Schedule II, Continued
Condensed Financial Information of Registrant
CITIZENS, INC. (Parent Company)
Statements of Operations and Comprehensive Income (Loss)
Schedule II, Continued
Condensed Financial Information of Registrant
CITIZENS, INC. (Parent Company)
Statements of Operations and Comprehensive Income (Loss)
Schedule II, Continued
Condensed Financial Information of Registrant
CITIZENS, INC. (Parent Company)
Statements of Operations and Comprehensive Income (Loss)
Years ended December 31,
(In thousands)
Years ended December 31,
(In thousands)
202020192018
Years ended December 31,
(In thousands)
202320222021
Comprehensive income (loss):
Comprehensive Income (Loss):
Revenues:
Revenues:
Revenues:Revenues:     
Management service fees (1)
Management service fees (1)
$32,828 43,694 43,323 
Investment incomeInvestment income11,253 1,685 1,086 
OtherOther3 
Realized investment gains (losses)(62)(3,013)(196)
Investment related gains (losses), net
Total revenuesTotal revenues44,022 42,368 44,214 
Expenses:Expenses:   Expenses:  
General expensesGeneral expenses49,747 46,020 44,009 
Taxes, licenses and feesTaxes, licenses and fees189 146 761 
Total expensesTotal expenses49,936 46,166 44,770 
Income (loss) before federal income tax expense (benefit) and equity in income (loss) of consolidated subsidiariesIncome (loss) before federal income tax expense (benefit) and equity in income (loss) of consolidated subsidiaries(5,914)(3,798)(556)
Federal income tax expense (benefit)Federal income tax expense (benefit)(5,583)(4,491)(185)
Income (loss) before equity in income (loss) of consolidated subsidiariesIncome (loss) before equity in income (loss) of consolidated subsidiaries(331)693 (371)
Equity in income (loss) of consolidated subsidiariesEquity in income (loss) of consolidated subsidiaries(10,657)(2,063)(10,691)
Net loss(10,988)(1,370)(11,062)
Net income (loss)
Other comprehensive income (loss)Other comprehensive income (loss)51,138 71,751 (25,128)
Total comprehensive income (loss)Total comprehensive income (loss)$40,150 70,381 (36,190)
 (1) Eliminated in consolidation.


Note to Schedule II:

Citizens, Inc.'s investments in consolidated subsidiaries are stated at cost plus equity in undistributed income of consolidated subsidiaries and unrealized gains (losses) on investments held by consolidated subsidiaries. The Company includes in its Statementstatements of Operationsoperations and Comprehensive Income (Loss)comprehensive income (loss) dividends from its subsidiaries and equity in income (loss) of consolidated subsidiaries, which represents the net income (loss) of each of its wholly-owned subsidiaries.






December 31, 20202023 | 10-K 125116

Table of Contents

CITIZENS, INC.FINANCIAL SCHEDULES

Schedule II, Continued
Condensed Financial Information of Registrant
CITIZENS, INC. (Parent Company)
Statements of Cash Flows
Schedule II, Continued
Condensed Financial Information of Registrant
CITIZENS, INC. (Parent Company)
Statements of Cash Flows
Schedule II, Continued
Condensed Financial Information of Registrant
CITIZENS, INC. (Parent Company)
Statements of Cash Flows
Years ended December 31,
(In thousands)
Years ended December 31,
(In thousands)
202020192018
Years ended December 31,
(In thousands)
202320222021
Cash flows from operating activities:Cash flows from operating activities:   Cash flows from operating activities:  
Net income (loss)Net income (loss)$(10,988)(1,370)(11,062)
Adjustments to reconcile net income (loss) to net cash provided by operating activities:   
Realized investment losses (gains), net62 3,013 196 
Adjustments to reconcile net income (loss) to net cash provided by (used in) operating activities:Adjustments to reconcile net income (loss) to net cash provided by (used in) operating activities:   
Investment related gains (losses), net
Equity in loss (income) of consolidated subsidiariesEquity in loss (income) of consolidated subsidiaries10,657 2,063 10,691 
Change in accrued expenses and other liabilitiesChange in accrued expenses and other liabilities11,629 (6,530)(2,036)
Change in federal income tax payableChange in federal income tax payable(17,647)
Deferred federal income tax expense (benefit)Deferred federal income tax expense (benefit)79 
Amortization of premiums and discounts on investmentsAmortization of premiums and discounts on investments535 496 567 
DepreciationDepreciation133 267 356 
Change in accrued investment incomeChange in accrued investment income64 (5)(46)
Stock-based compensationStock-based compensation2,223 2,099 
Decrease (increase) in receivable from subsidiaries and other assetsDecrease (increase) in receivable from subsidiaries and other assets(141)1,101 382 
Other, netOther, net(3,896)(248)22 
Net cash provided by (used in) operating activitiesNet cash provided by (used in) operating activities(7,290)886 (930)
Cash flows from investing activities:Cash flows from investing activities:   Cash flows from investing activities:  
Purchases of fixed maturity securities, available-for-salePurchases of fixed maturity securities, available-for-sale(4,628)(12,970)(11,871)
Maturities of fixed maturity securities, available-for-sale7,114 691 7,160 
Purchase of equity securities(250)
Purchases of fixed maturity securities, available-for-sale
Purchases of fixed maturity securities, available-for-sale
Maturities and calls of fixed maturity securities, available-for-sale
Sales of fixed maturity securities, available-for-sale
Sales of fixed maturity securities, available-for-sale
Sales of fixed maturity securities, available-for-saleSales of fixed maturity securities, available-for-sale5,735 4,268 1,366 
Sales of property and equipmentSales of property and equipment11 14 103 
Purchases of other long-term investments(8,790)
Sale of equity securities
Sale of other long-term investments
Sale of real estate
Funding of mortgage loans
Principal payments on mortgage loans
Purchases of property and equipment
Purchases of property and equipment
Purchases of property and equipmentPurchases of property and equipment(60)(85)(60)
Purchases of short-term investmentsPurchases of short-term investments0 (2,456)(7,850)
Maturities of short-term investmentsMaturities of short-term investments1,300 9,090 
Sales of short-term investments
Net cash provided by (used in) investing activitiesNet cash provided by (used in) investing activities432 (1,448)(11,152)
Cash flows from financing activities:Cash flows from financing activities:   Cash flows from financing activities:  
Issuance of common stock
Issuance of common stock
Issuance of common stock
Acquisition of treasury stock
Capital contribution to subsidiary
OtherOther(869)(377)
Net cash provided by (used in) financing activitiesNet cash provided by (used in) financing activities(869)(377)
Net increase (decrease) in cashNet increase (decrease) in cash(7,727)(939)(12,082)
Cash at beginning of yearCash at beginning of year10,829 11,768 23,850 
Cash at end of yearCash at end of year$3,102 10,829 11,768 

Note to Schedule II:

Citizens, Inc.'s investments in consolidated subsidiaries are stated at cost plus equity in undistributed income of consolidated subsidiaries and unrealized gains (losses) on investments held by consolidated subsidiaries. The Company includes in its Statementstatements of Operationsoperations and Comprehensive Income (Loss)comprehensive income (loss) dividends from its subsidiaries and equity in income (loss) of consolidated subsidiaries, which represents the net income (loss) of each of its wholly-owned subsidiaries.

December 31, 20202023 | 10-K 126117

Table of Contents

CITIZENS, INC.FINANCIAL SCHEDULES

Schedule III
Consolidated Supplementary Insurance Information
Schedule III
Consolidated Supplementary Insurance Information
Schedule III
Consolidated Supplementary Insurance Information
Years ended December 31,
(In thousands)
Years ended December 31,
(In thousands)
20202019
Years ended December 31,
(In thousands)
20232022
Deferred policy acquisition costs:Deferred policy acquisition costs:  Deferred policy acquisition costs:  
Life InsuranceLife Insurance$94,771 111,461 
Home Service InsuranceHome Service Insurance10,142 37,788 
Total consolidated deferred policy acquisition costsTotal consolidated deferred policy acquisition costs$104,913 149,249 
Future policy benefit reserves and policy claims payable:Future policy benefit reserves and policy claims payable:  Future policy benefit reserves and policy claims payable:  
Life InsuranceLife Insurance$1,052,638 1,025,128 
Home Service InsuranceHome Service Insurance286,056 279,099 
Total consolidated future policy benefit reserves and policy claims payableTotal consolidated future policy benefit reserves and policy claims payable$1,338,694 1,304,227 
Unearned premiums:Unearned premiums:  Unearned premiums:  
Life InsuranceLife Insurance$1,446 1,145 
Home Service InsuranceHome Service Insurance262 224 
Total consolidated unearned premiumsTotal consolidated unearned premiums$1,708 1,369 
Other policy claims and benefits payable:Other policy claims and benefits payable:  Other policy claims and benefits payable:  
Life InsuranceLife Insurance$92,758 87,359 
Home Service InsuranceHome Service Insurance1,922 1,777 
Total consolidated other policy claims and benefits payableTotal consolidated other policy claims and benefits payable$94,680 89,136 

December 31, 20202023 | 10-K 127118

Table of Contents

CITIZENS, INC.FINANCIAL SCHEDULES

For the Company's short duration contracts (property), written premium is not materially different from earned premium, therefore only earned premiums are detailed in Schedule IV.

Schedule IV
Consolidated Statement of Reinsurance
(In thousands)Direct
Amount
Ceded to
Other
Companies
Assumed
From Other
Companies
Net Amount% of
Amount
Assumed to
Net
Year ended December 31, 2020     
Life insurance in force$4,612,145 474,792 4,615 4,141,968 0.1 %
Premiums:     
Life insurance172,503 2,266 91 170,328  
Accident and health insurance1,033 14 0 1,019  
Property insurance5,416 1,434 0 3,982  
Total premiums$178,952 3,714 91 175,329 0.1 %
Year ended December 31, 2019     
Life insurance in force$4,728,826 486,937 4,892 4,246,781 0.1 %
Premiums:     
Life insurance180,204 1,952 99 178,351  
Accident and health insurance1,400 17 1,383  
Property insurance5,405 792 4,613  
Total premiums$187,009 2,761 99 184,347 0.1 %
Year ended December 31, 2018     
Life insurance in force$4,835,631 490,295 5,202 4,350,538 0.1 %
Premiums:     
Life insurance184,722 2,996 99 181,825  
Accident and health insurance1,232 14 1,218  
Property insurance5,607 790 4,817  
Total premiums$191,561 3,800 99 187,860 0.1 %


Schedule IV
Consolidated Statement of Reinsurance
(In thousands)Direct
Amount
Ceded to
Other
Companies
Assumed
From Other
Companies
Net Amount% of
Amount
Assumed to
Net
Year ended December 31, 2023:     
Life insurance in force$4,922,254 619,597 3,772 4,306,429 0.1 %
Premiums:     
Life insurance$166,336 1,795 68 164,609  
Accident and health insurance1,641 4  1,637  
Property insurance2,580 1,787  793  
Total premiums$170,557 3,586 68 167,039  %
Year ended December 31, 2022:     
Life insurance in force$4,796,570 543,496 4,074 4,257,148 0.1 %
Premiums:     
Life insurance$169,432 1,920 74 167,586  
Accident and health insurance1,283 — 1,278  
Property insurance6,258 1,408 — 4,850  
Total premiums$176,973 3,333 74 173,714 — %
Year ended December 31, 2021:     
Life insurance in force$4,627,509 465,954 4,366 4,165,921 0.1 %
Premiums:     
Life insurance$171,567 1,850 84 169,801  
Accident and health insurance1,255 — 1,250  
Property insurance5,984 2,307 — 3,677  
Total premiums$178,806 4,162 84 174,728 — %


December 31, 20202023 | 10-K 128119

Table of Contents
EXHIBITS
Exhibit No.The following exhibits are filed herewith:

December 31, 2020 | 10-K 129

Table of Contents

December 31, 2023 | 10-K 120


101.INSXBRL Instance Document
101.SCHXBRL Taxonomy Extension Schema
101.CALXBRL Taxonomy Extension Calculation Linkbase
101.DEFXBRL Taxonomy Extension Definition Linkbase
101.LABXBRL Taxonomy Extension Label Linkbase
101.PREXBRL Taxonomy Extension Presentation Linkbase
104Inline XBRL for the cover page of this Annual Report on Form 10-K for the year ended December 31, 2020,2023, filed electronically herewith, included in the Exhibit 101 Inline XBRL Document Set.
Indicates management contract or compensatory plan or arrangement.
*Filed herewith.


Item 16.FORM 10-K SUMMARY

None.

December 31, 20202023 | 10-K 130121

Table of Contents
SIGNATURES

 
Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned, hereunto duly authorized.
 
 CITIZENS, INC. 
   
Date:March 10, 202114, 2024By:/s/ Gerald W. Shields 
Gerald W. Shields,
Interim Chief Executive Officer and President
(Principal Executive Officer)
 
By:/s/ Jeffery P. Conklin
Jeffery P. Conklin,
Vice President, Chief Financial Officer, Chief Investment Officer and Treasurer
 (Principal Financial and Accounting Officer) 

POWER OF ATTORNEY

KNOW ALL PERSONS BY THESE PRESENTS, that each person whose signature appears below constitutes and appoints Gerald W. Shields and James A. Eliasberg,Jeffery P. Conklin jointly and severally, his or her attorneys-in-fact, each with the power of substitution, for him or her in any and all capacities, to sign any amendments to this Annual Report on Form 10-K, and to file the same, with exhibits thereto and other documents in connection therewith, with the Securities and Exchange Commission, hereby ratifying and confirming all that each of said attorneys-in-fact, or his substitute or substitutes, may do or cause to be done by virtue hereof.

Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed below by the following persons on behalf of the registrant and in the capacities indicated and on March 10, 2021.14, 2024.


Dated:  March 10, 202114, 2024
 
/s/ Christopher W. Claus/s/ Dr. Terry S. Maness
Christopher W. Claus, DirectorDr. Terry S. Maness, Director 
/s/ Jerry D. Davis, Jr./s/ Gerald W. Shields
Jerry D. Davis, Jr., Chairman of the Board and DirectorGerald W. Shields, Vice Chairman of the Board and Director
/s/ Dr. E. Dean GageChristopher W. Claus/s/ Dr. Robert B. Sloan, Jr.Cynthia H. Davis
Dr. E. Dean Gage,Christopher W. Claus, DirectorDr. Robert B. Sloan, Jr.,Cynthia H. Davis, Director
 
/s/ Dr. Terry S. Maness/s/ Mary Taylor
Dr. Terry S. Maness, DirectorMary Taylor, Director
/s/ Francis A. Keating II /s/ Constance K. WeaverJ. Keith Morgan
Francis A. Keating II, Director Constance K. Weaver,J. Keith Morgan, Director

December 31, 20202023 | 10-K 131122