UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
Form 10-K
 þANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
For the fiscal year ended March 31, 20162019
OR
 ¨TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
For the transition period from                    to                    
Commission File No. 000-17948
ELECTRONIC ARTS INC.
(Exact name of registrant as specified in its charter)
Delaware 94-2838567
(State or other jurisdiction of
incorporation or organization)
 
(I.R.S. Employer
Identification No.)
  
209 Redwood Shores Parkway 94065
Redwood City, California (Zip Code)
(Address of principal executive offices)  
Registrant’s telephone number, including area code:
(650) 628-1500
Securities registered pursuant to Section 12(b) of the Act:
Title of Each Class  Trading Symbol
Name of Each Exchange on Which Registered

Common Stock, $0.01 par value  EA
NASDAQ Global Select Market

Securities registered pursuant to Section 12(g) of the Act:
None
Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act.  Yes þ        No ¨
Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act.    Yes ¨        No þ
Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.    Yes þ        No ¨
Indicate by check mark whether the registrant has submitted electronically, and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§ 232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files).    Yes þ        No ¨
Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K (§ 229.405 of this chapter) is not contained herein, and will not be contained, to the best of registrant’s knowledge, in definitive proxy or information statements incorporated by reference in Part III of this Form 10-K or any amendment to this Form 10-K.    þ
Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company, or an emerging growth company. See the definitions of “large accelerated filer,” “accelerated filer”filer,” “smaller reporting company,” and “smaller reporting“emerging growth company” in Rule 12b-2 of the Exchange Act.  
Large accelerated filer    þ
 
Accelerated filer    ¨
 
Non-accelerated filer    ¨
 
Smaller reporting company    ¨
Emerging growth company    ¨
 (Do not check if a smaller reporting company)         
If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ¨
Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).     Yes ¨        No þ
The aggregate market value of the registrant’s common stock, $0.01 par value, held by non-affiliates of the registrant as of October 2, 2015,September 28, 2018, the last business day of our second fiscal quarter, was $20,088$35,963 million.
As of May 23, 2016,20, 2019, there were 301,609,583297,261,219 shares of the registrant’s common stock, $0.01 par value, outstanding.
Documents Incorporated by Reference
Portions of the registrant’s definitive proxy statement for its 20162019 Annual Meeting of Stockholders (the “2016“2019 Proxy”) are incorporated by reference into Part III hereof. The 20162019 Proxy is expected to be filed not later than 120 days after the registrant’s fiscal year end. Except with respect to information specifically incorporated by reference into this Form 10-K, the 2019 Proxy is not deemed to be filed as part hereof.



ELECTRONIC ARTS INC.
20162019 FORM 10-K ANNUAL REPORT
Table of Contents
 
   
  Page
 PART I 
Item 1
Item 1A
Item 1B
Item 2
Item 3
Item 4
   
 PART II 
Item 5
Item 6
Item 7
Item 7A
Item 8
Item 9
Item 9A
Item 9B
   
 PART III 
Item 10
Item 11
Item 12
Item 13
Item 14
   
 PART IV 
Item 15



CAUTIONARY NOTE ABOUT FORWARD-LOOKING STATEMENTS

This Annual Report on Form 10-K contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. All statements, other than statements of historical fact, made in this Report are forward looking. Examples of forward-looking statements include statements related to industry prospects, our future economic performance including anticipated revenues and expenditures, results of operations or financial position, and other financial items, our business plans and objectives, including our intended product releases, and may include certain assumptions that underlie the forward-looking statements. We use words such as “anticipate,” “believe,” “expect,” “intend,” “estimate”, “plan”, “predict”, “seek”, “goal”, “will”, “may”, “likely”, “should”, “could” (and the negative of any of these terms), “future” and similar expressions to help identify forward-looking statements. In addition, any statements that refer to projections of our future financial performance, trends in our business, projections of markets relevant to our business, uncertain events and assumptions and other characterizations of future events or circumstances are forward-looking statements. Forward-looking statements consist of, among other things, statements related to industry prospects, our future financial performance, and our business plans and objectives, and may include certain assumptions that underlie the forward-looking statements. These forward-looking statements are subject to business and economic risknot guarantees of future performance and reflect management’s current expectations, and involve subjects that are inherently uncertain and difficult to predict.expectations. Our actual results could differ materially from those discussed in the forward-looking statements. We will not necessarily update information if any forward-looking statement later turns outFactors that might cause or contribute to be inaccurate. Risks and uncertainties that may affect our future resultssuch differences include but are not limited to, those discussed in Part I, Item 1A of this Annual Report under the heading “Risk Factors,”Factors” beginning on page 9. We assume no obligation to revise or update any forward-looking statement for any reason, except as required by law.

PART I

Item 1:    Business

Overview

We are a global leader in digital interactive entertainment.entertainment, with a mission to inspire the world to play. We develop, market, publish and distribute games, content and services that can be played by consumersand watched on a variety of platforms, which includeincluding game consoles, (such as the PlayStation from Sony and Xbox from Microsoft), PCs, mobile phones and tablets.

We were incorporated originally in California in 1982. In September 1991, we were reincorporated under the laws of Delaware. Our principal executive offices are located at 209 Redwood Shores Parkway, Redwood City, California 94065 and our telephone number is (650) 628-1500.Strategic Pillars


Our Strategy

We haveThere are three core strategies:pillars to our strategy:
Players First
Commitment to Digital
One EA

These strategic pillars are built on our focus of delivering a broad and deep portfolio of games and services that engages players across a wide range of geographies, platforms and business models.
Players First

Players are the foundation of our success, and we are committed to thinking about players first in everything we do. Our goal is to build deep, on-going and meaningful relationships with our players. We aim to build these relationships by creating amazing games and services that deliver long-lasting fun and enduring value.value, by connecting with our players across platforms and social channels, and by delivering flexibility and innovation in our business models. In fiscal year 2019, we continued to innovate for players by including frontline titles in our Origin Access Premier subscription service, publishing our first free-to-play console game, Apex Legends, and investing in more ways to reach our players, such as cloud gaming and esports.

Our games and services are based on a portfolio of intellectual property that includes established brands such as FIFA, Madden NFL, Star Wars, Battlefield, the Sims and Need for Speed. We were the number one publisher on PlayStation 4also have invested, and Xbox One consoleswill continue to invest, in developing and the number four publisher on mobileestablishing new brands, and in the Western World for calendarfiscal year 2015 based on available sources and EA estimates. We achieved this result by delivering popular and award-winning games to our players, including2019 launched two new intellectual properties – FIFA 16, Madden NFL 16, Star Wars BattlefrontAnthem and Battlefield: HardlineApex Legends. We will continue to develop and publish a broad and deep portfolio of games and services that engage players across geographies, platforms and business models.

Commitment to Digital

Players increasingly are buyingpurchase our games as digital downloads, as opposed to purchasing physical discs, and playing games digitally rather than purchasing disc-based games from retailers. In addition, players are engagingengage with those games for longer periods of time, as they purchase additional content andthe live services that we provide digitally.on an ongoing basis. Our live services provide additional depth and engagement opportunities for our players and include in-game purchases, extra content, subscriptions, and esports. For example, features such as the Ultimate Team mode inassociated with our FIFA, Madden NFLsports franchises and NHL games and digitally delivered expansion packslive services provided for our Battlefield, Star Wars Battlefield and Sims franchises, have extended the life of those games by engaging players over longer periods of time. ThisThe digital transformation also is creating opportunities in platforms, content models and modalities of play.the way in which players engage with our games and services. For example, we


have leveraged brands and assets from franchises historically associated with consoles and traditional


PC gaming, such as FIFA, Madden NFL, Star Wars, The Sims, SimCity, and Star Wars,SimCity, to create mobile and PC free-to-downloadfree-to-play games that are monetized through a business model in whichlive services provided with the game. We also offer subscription services, such as EA Access, Origin Access and Origin Access Premier, as we sell incremental content and/or features in discrete transactions.

Our digital transformation also gives us the opportunity to strengthen our player network. We are investing in a technology foundation to enable uslook to build playerdeeper relationships that can lastwith our players and offer increased choice and flexibility for years instead of for days or weeks by connecting our players to try new games.
The portion of our revenue attributable to our digital business has significantly increased from 59 percent in fiscal year 2017 to 67 percent in fiscal year 2018 and 75 percent during fiscal year 2019. We believe that our digital revenue, which generally has a higher gross margin than our packaged goods revenue, will continue to increase during fiscal year 2020 relative to packaged goods revenue as we continue to focus on developing and monetizing products and services that can be delivered digitally.
One EA

As a global leader in digital interactive entertainment, we have an opportunity to leverage our scale to market and deliver engaging games and services to more players across more platforms. Our “One EA” model provides strategic advantages. For example, we have moved much of our PC and console development to one game engine. This creates operational flexibility as our development teams code on a consistent engine and will allow us to transition our products and services to new platforms quickly and cost-effectively. In addition, we’ve brought together our marketing, publishing and analytics functions as a single go-to-market unit and simplified their processes and decision-making in order to improve effectiveness and build flexibility into our marketing strategies.

We also are strengthening the technology that connects our players to each other and to the games they love. We are adopting consistent, cross-company methodologies to better understand our players’ needs and continue to invest in technological infrastructure that enables us to deliver content that will resonate with players, and provide more choice in the way that players connect with their games, with each other.other, and with new types of content, including esports broadcasts. This connection also allows us to market and deliver content and services for popular franchises like FIFA, Battlefield and Star Wars to our players more efficiently. That same foundation also enables new player-centric ways to discover and try new experiences, such as our subscription-based EA Access and Origin Access services.

We believe that our digital revenue, which generally has a higher gross margin relative to packaged goods sales revenue, will continue to increase during fiscal year 2017 relative to packaged goods revenue and in absolute terms as we continue to focus on developing and monetizing products and services that can be delivered digitally.

One EA

The pursuit of our goals requires that we operate as one team that is faster, more focused and constantly evolving, and we have undertaken a cultural shift across our organization in order to become more flexible. We have changed how we develop our games, engaging players through alphas, betas and other programs to seek out more feedback earlier in the game development process. We have also changed the makeup and skill set of our workforce, and combined the art of game-making with the science of managing dynamic live services and marketing those games and services. These changes have enabled us to increase our operational speed and organizational flexibility while improving our fiscal discipline.


Our Games and Services

We develop, market, publish and deliver games and services forthat can be played and watched on a variety of platforms, including consoles, PCs, mobile phones and tablets, and wetablets. We market and sell our games and services through retaildigital distribution channels and through digital distributionretail channels. We believe that flexibility across platforms, and distribution channels is critical to maintaining and growing our overall consumer base, which continues to evolve in response to the introduction of new platforms and business models.models maximizes the opportunity for players to access and enjoy our games and services and increases engagement with our games and services. New gaming platforms, engagement models and business models are expected to continue to emerge in the future, and we intend to evaluate these new platform, engagement and business model opportunities on a case-by-case basis.

Digitally, our console games additional content and online services can be purchased through Sony’s PlayStation Networkthird-party storefronts, such as the digital stores of our console platform partners Sony, Microsoft and Microsoft’s Xbox Store.Nintendo. Our PCdirect sales to Sony and Microsoft represented approximately 29 percent and 16 percent of total net revenue, respectively, in fiscal year 2019; approximately 27 percent and 16 percent of total net revenue, respectively, in fiscal year 2018; and approximately 19 percent and 17 percent of total net revenue, respectively, in fiscal year 2017. Our mobile and tablet games and additional content can be downloaded directly through our Origin online platform, as well as through third-party online download stores. Our mobile, tablet and PC free-to-download games and additional contentservices are available through third-party application storefronts such as the Apple App Store and Google Play. Our massively multi-player online service, Star Wars: The Old Republic, is available both as a free-to-downloadPC games and as a subscription basis, and certain casual games such as card, puzzle and word games are availableservices can be downloaded directly through our PogoOrigin platform, as well as through third-party online service.

Our packaged goods games are sold in mass market retailers (such as Walmart), electronics specialty stores (such as Best Buy) and game software specialty stores (such as GameStop). Our direct sales to GameStop Corp. represented approximately 11 percent and 13 percent of total net revenue in fiscal years 2015, and 2014, respectively. We sell our games to GameStop Corp. pursuant to numerous and frequent individual purchase orders, which contain delivery and pricing terms. There are no minimum sales or purchase commitments between us and GameStop.

In our games, we utilize established brands that we either wholly own (such as Battlefield, Mass Effect, Need for Speed, The Sims and Plants v. Zombies) or license from others (such as FIFA, Madden NFL and Star Wars). From time to time, we contract with external game developers, such as Respawn Entertainment, to develop our games or to publish and distribute their games.download stores. We also partner with third parties to publish our mobile and PC games and services on their platforms in certain Asian territories, such as our partnerships with Tencent Holdings Limited and Nexon Co. Ltd. for FIFA Online 3 in China and Korea, respectively. Players also can access a selection of our console and PC games and services through our EA Access, Origin Access and Origin Access Premier subscription services. Our packaged goods games are sold directly to mass market retailers, electronics specialty stores and game software specialty stores or through distribution arrangements.

In our games and services, we use brands that we either wholly own (such as Battlefield, The Sims, Apex Legends, Anthem, Need for Speed and Plants v. Zombies) or license from others (such as FIFA, Madden NFL and Star Wars). We develop and publish games and servicesacross diverse genres, such as sports, first-person shooter, action, role-playing and simulation, and offer our games and services through diverse business models and distribution channels, such as retail download, subscription and free-to-play. We believe that leveraging established brandsthe breadth and depth of our portfolio and our flexibility in business models and distribution channels provide us with strategic advantages. These advantages include the opportunity to engage an increasing number of players across more platforms and geographies and a diverse rangerecurring source of genres and platforms enables us to build long-term relationships with a wide variety of players. In fiscal year 2016, revenue from, salesamong other things, our annualized sports franchises (e.g., FIFA, Madden NFL), our console, PC and mobile catalog titles (i.e., titles that did not launch in the current fiscal year), the associated live services and our subscriptions business.



Our largest and most popular game is FIFA, the annualized version of which is consistently one of the best-selling games in the marketplace. Net revenue from FIFA 19, FIFA 18,and FIFA 1617 represented approximately 14 percent of our total net revenue in fiscal year 2019 and approximately 11 percent of our total net revenue in each of fiscal year 2018 and 2017.

Within and alongside our games, we offer live services, including in-game purchases, downloadable content, and esports, that provide additional depth and engagement opportunities for our players. Our live services net revenue comprised 45 percent of our total net revenue during fiscal year 2019 and we expect that live services net revenue will continue to be material to our business. Our most popular live service is the Ultimate Team mode associated with our sports franchises. Ultimate Team allows players to collect current and former professional players in order to build, and compete as, a personalized team. Net revenue from Ultimate Team represented approximately 28 percent, 21 percent and 16 percent of our total net revenue; inrevenue during fiscal year 2015, revenue2019, 2018 and 2017, respectively, a substantial portion of which was derived from sales of FIFA 15Ultimate Team represented approximately 15 percent of our total net revenue; and in fiscal year 2014, revenue from sales of .FIFA 14 represented approximately 15 percent of our total net revenue.



We also are investing in a number of long-term initiatives that we believe will allow us to better serve and deepen our engagement with our players, such asplayers. For example, we focus on esports through our EA Competitive Gaming DivisionDivision. We believe that the interest and enthusiasm that surrounds esports will drive engagement and monetization in our live services in addition to providing revenue through partnerships with sponsors and broadcasters. In addition, we are pursuing technology underlying cloud gaming and subscriptions, which we will focus our efforts in competitive gaming and eSports.see as future growth opportunities.

Significant Relationships

Sony & Microsoft. Under the terms of agreements we have entered into with Sony Computer Entertainment Inc. and its affiliates and with Microsoft Corporation and its affiliates, we are authorized to develop and distribute disc-based and digitally-delivered software products and services compatible with PlayStation 3 and 4 and the Xbox 360 and Xbox One,consoles, respectively. As of the date of this filing, we have not entered into a licensed publisher agreement with Sony for PlayStation 4, and the parties currently operate under the terms of existing agreements subject to a new pricing structure with respect to PlayStation 4.

Under thethese agreements with Sony and Microsoft, we are provided with the non-exclusive right to use, for a fixed term and in a designated territory, technology that is owned or licensed by them to publish our games on their respective platform. With respect to our digitally-delivered products and services, the console manufacturers pay us either a wholesale price or a “royalty” percentage on the revenue they derive from their sales of our products and services. Our transactions for disc-basedpackaged goods products are made pursuant to individual purchase orders, which are accepted on a case-by case basis by Sony or Microsoft (or their designated replicators), as the case may be. For packaged goods products, we pay the console manufacturers a per-unit royalty for each unit manufactured. With respect to digitally-delivered products, other online content and services sold by the console manufacturers, the console manufacturers pay us either a wholesale price or a percentage royalty on the revenue they derive from their sales. Many key commercial terms of our relationships with Sony and Microsoft - such as manufacturing terms, delivery times, platform policies and approval conditions - are determined unilaterally, and are subject to change by the console manufacturers. Our direct sales to Sony represented approximately 16 percent of total net revenue in fiscal years 2016. Our direct sales to Microsoft represented approximately 14 percent and 10 percent of total net revenue in fiscal years 2016 and 2015 respectively.

The platform license agreements also require us to indemnify the console manufacturers for any loss, liability and expense resulting from any claim against the console manufacturer regarding our games and services, including any claims for patent, copyright or trademark infringement brought against the console manufacturer. Each platform license may be terminated by the console manufacturer if a breach or default by us is not cured after we receive written notice from the console manufacturer, or if we become insolvent. The console manufacturers are not obligated to enter into platform license agreements with us for any future consoles, products or services.

Apple, Google and Other App Stores. We have agreements to distribute our mobile applications and additional content through distribution partners worldwide, includingdistributors such as Apple and Google. Consumers download ourOur applications are downloaded for their mobile devices from third party-applicationparty application storefronts. The distributor charges consumers for content purchased within the application or charges consumers a one-time fee if there is a cost to download the application. If the application is a “free-to-download” application, the distributor may still charge the consumer for additional content that is purchased by the consumer within the application. Our distribution agreements establish the fees to beamounts that are retained by the distributor and the amounts passed through to us for distributing our applications and additional content.us. These arrangements are typically terminable on short notice. The agreements generally do not obligate the distributors to market or distribute any of our applications.

Publishing Partners in Asia. We have entered into agreements whereby we partner with certain companies, including Tencent Holdings Limited and Nexon Co., Ltd. or their respective affiliates, pursuant to which these companies publish our mobile and PC free-to-download games in certain Asian territories, including China and Korea. Our players downloadaccess games from the publishers’ platforms and are charged for additional content purchased within our game environment. The agreements generally establish the amounts that are retained by the publishers,publisher, and the amounts that are passed through to us.

Competition

The market for interactive entertainment is intensely competitive and changes rapidly as new products, platforms, business models and platformsdistribution channels are introduced. We also face competition for the right to use certain intellectual property included in our products. We face significant competition primarily from the following:

Companies that are focused on developing and publishing games that operate on consoles and on PCs,companies such as Activision Blizzard, Take-Two Interactive, and Ubisoft, as well as diversified media companies such as Warner Bros. and Sony and Microsoft, each of which develops and publishes software for its respective console platform;

Companies that develop and publish mobile game applications; and



Ubisoft, Bethesda, Epic Games, NetEase, Tencent, Sony, Microsoft and Nintendo, primarily with respect to developing games and services that operate on consoles, PCs and/or mobile devices.
Companies that develop and publish PC free-to-download online gaming services.
More broadly, we compete against providers of different sources of entertainment, such as motion pictures, television, social networking, online casual entertainment and music that our players could enjoy in their free time. Important competitive factors in our industry include game quality and ease of use, innovation, compatibility of products with certain platforms, brand recognition, publisher reputation, reliability, security, creativity, price, marketing, and quality of customer service.

Intellectual Property
To establish and protect our intellectual property, we rely on a combination of copyrights, trademarks, patents, patent applications, trade secrets, know-how, license agreements, confidentiality provisions and procedures and other contractual provisions. We actively engage in enforcement and other activities to protect our intellectual property. We also devote financial and operational resources to implement systems, processes and technologies to guard against cyber events and to help protect our intellectual property, employee and consumer data and information technology systems against intrusions or other security breaches. In addition, we engage in activities designed to limit the impact of abuse of our digital products and services, including monitoring our games for evidence of exploitation and re-balancing our game environments in the event that such abuse is discovered.

Governmental Regulation
We are a global company subject to a number of foreignvarious and domesticcomplex laws and regulations that affect companies conducting business on the Internet. In addition,domestically and internationally, including laws and regulations that may have an impact on our business relatingrelated to user privacy, data collection and retention, consumer protection, content, advertising, andlocalization, information security, intellectual property, competition and taxation, among others. Many of these laws and regulations are continuously evolving and developing, and the application to, and impact on, us is uncertain. Certain of our business models in particular are subject to new laws or regulations or evolving interpretations and application of existing laws and regulations. For example, the growth and development of electronic commerce, virtual items and virtual currency have been adoptedprompted calls for new laws and regulations, or are being considered for adoption by many countries throughout the world.application of existing laws or regulations, to these business models.

Seasonality
We have historically experienced the highest percentage of our salesnet bookings in our third fiscal quarter due to seasonal holiday demand; however,demand and the launch timing of our games. While we expect this trend to continue in fiscal year 2020, there can beis no assurance that this will continue.it will. In addition, we defer the recognition of a significant amountportion of our net revenue related to our online-enabled games over an extended period of time. As a result, the quarter in which we generate the highest sales volumenet bookings may be different from the quarter in which we recognizerecognized the highest amount of net revenue.

Employees
As of March 31, 2016,2019, we had approximately 8,5009,700 regular, full-time employees, over 5,2006,000 of whom were outside the United States. We believe that our ability to attract, train, motivate and retain qualified employees is a critical factor in the successful development of our products and services and that our future success will depend, in large measure, on our ability to continue to attractattracting, training, motivating and retainretaining qualified employees. Approximately 8 percent of our employees, all of whom work for DICE, our SwedishDICE development studio in Sweden, are represented by a union.

Investor Information
Our website address is www.ea.com. Our annual reports on Form 10-K, quarterly reports on Form 10-Q and current reports on Form 8-K, and any amendments to those reports filed pursuant to Section 13(a) or 15(d) of the Securities Exchange Act, as amended, are available free of charge on the Investor Relations section of our website at http://ir.ea.com as soon as reasonably practicable after they are electronically filed with or furnished to the Securities and Exchange Commission (“SEC”). We announce material financial information and business updates through our SEC filings, press releases, public conference calls and webcasts, the Investor Relations section of our website at http://ir.ea.com, our blog at https://www.ea.com/news and through our Twitter account @EA. Except as expressly set forth in this Form 10-K annual report, the contents of our website and/or social media accounts are not incorporated into, or otherwise to be regarded as part of this reportreport.

Company Information about Geographic Areas and Research & Development Expense
Information regarding financial data by geographic area is set forth in Part II, Item 8 of this Form 10-K in the Notes to Consolidated Financial Statements in Note 18, “Segment Information”. Information regarding financial data is set forth in Part II, Item 6 of this Form 10-K under the heading “Selected Financial Data,” and information regarding certain risks attendant to our foreign operations is set forth in Part II, Item 7 of this Form 10-K under the heading “Financial Results” and “Trends in Our Business” For the fiscal years ended March 31, 2016, 2015 and 2014, research and development expenses were $1,109 million, $1,094 million and $1,125 million, respectively.


We were incorporated originally in California in 1982. In September 1991, we were reincorporated under the laws of Delaware. Our principal executive offices are located at 209 Redwood Shores Parkway, Redwood City, California 94065 and our telephone number is (650) 628-1500.

Information About Our Executive Officers
The following table sets forth information regarding our executive officers as of May 26, 2016:23, 2019:
Name Age Position
Andrew Wilson 4144 Chief Executive Officer
Blake Jorgensen 5659 Executive Vice President,Chief Operating Officer and Chief Financial Officer
Peter R. Moore61Executive Vice President, Chief Competition Officer
Patrick Söderlund42Executive Vice President, EA Studios
Laura Miele 4649 Executive Vice President, Global PublishingChief Studios Officer
Kenneth Moss 5053 Chief Technology Officer
Christopher Bruzzo 4649 Chief Marketing Officer
Joel Linzner 6467 Executive Vice President, Worldwide Business Affairs
Gabrielle ToledanoMala Singh 4948Chief People Officer
Matthew Bilbey43 Executive Vice President Chief Talent Officer
Samantha Smith47Senior Vice President, EA Mobile and Maxisof Strategic Growth
Kenneth A. Barker 4952 Senior Vice President, Chief Accounting Officer
Jacob J. Schatz 4750 SeniorExecutive Vice President, General Counsel and Corporate Secretary
Mr. Wilson has served as EA’s Chief Executive Officer and as a director of EA since September 2013. Prior to his appointment as our Chief Executive Officer, Mr. Wilson held several positions within the Company since joining EA in May 2000, including Executive Vice President, EA SPORTS from August 2011 to September 2013 and Senior Vice President, EA SPORTS from March 2010 to August 2011.2013. Mr. Wilson serves onas a director of Intel Corporation and is chairman of the Boardboard of Directors of the privately-held World Surf League.

Mr. Jorgensenhas served as Executive Vice President,EA’s Chief Financial Officer since September 2012.2012 and as EA’s Chief Operating Officer since April 2018. Prior to joining EA, he served as Executive Vice President, Chief Financial Officer of Levi Strauss & Co. from July 2009 to August 2012. From June 2007 to June 2009, Mr. Jorgensen served as Executive Vice President, Chief Financial Officer of Yahoo! Inc. Mr. Jorgensen earned his M.B.A. from Harvard Business School and his Economicsundergraduate degree from Stanford University.

Mr. Moore has served as Executive Vice President and Chief Competition Officer since December 2015. Previously, he served as EA’s Chief Operating Officer from August 2011 until March 2016 and as President, EA SPORTS from September 2007 to August 2011. From January 2003 until he joined EA in 2007, Mr. Moore was with Microsoft where he served as head of Xbox marketing and was later named as Corporate Vice President, Interactive Entertainment Business, Entertainment and Devices Division, a position in which he led both the Xbox and Games for Windows businesses. Mr. Moore holds a bachelor's degree from Keele University, United Kingdom, and a Master's degree from California State University, Long Beach.

Mr. Söderlund has served as Executive Vice President, EA Studios since September 2013. Prior to that time, he served as Executive Vice President, EA Games Label from August 2011 to September 2013. From December 2010 to July 2011, he served as Executive Vice President, Group General Manager - FPS/Driving. Mr. Söderlund joined EA in October 2006 when EA purchased DICE studios where he was the Chief Executive Officer.

LauraMs. Miele has served as Executive Vice President, GlobalEA’s Chief Studios Officer since April 2016.2018. Ms. Miele joined the Company in March 1996 and has held several positions at the Company, including Executive Vice President, Global Publishing from April 2016 to April 2018, Senior Vice President of Americas Publishing from June 2014 to April 2016, General Manager of the Company’s Star Wars business Senior Vice President of Games Label Marketingfrom June 2013 to June 2014, and Group Vice President of Games Label Marketing. Ms. Miele serves onseveral senior roles in the board of Silicon Valley Community Foundation.Company's marketing organization.

Mr. Moss has served as EA’s Chief Technology Officer since July 2014. Prior to joining EA, heHe served as Vice President of Market Places Technology, Science and Data at eBay Inc. sincefrom November 2011.2011 to July 2014. Prior to joining eBay, he co-founded CrowdEye, Inc. in September 2008 and served as its Chief Executive Officer.Officer from October 2008 to November 2011. Mr. Moss graduated from Princeton University with a B.A. in Molecular Biology.University.

Mr. Bruzzohas served as EA’s Chief Marketing Officer since September 2014. Prior to joining EA, he served as Senior Vice President at Starbucks Corporation from June 2011 to August 2014 and Vice President from June 2008 to June 2011. Mr. Bruzzo is currently a director of Blue Nile, Inc.2014. Mr. Bruzzo graduated from Whitworth University with a B.A. in Political Studies.University.




Mr. Linzner has served as EA’s Executive Vice President, Worldwide Business Affairs since April 2016. From March 2005 until April 2016, Mr. Linzner was EA's Executive Vice President, Business and Legal Affairs. Prior to joining EA in July 1999, Mr. Linzner served as outside litigation counsel to EA and several other companies in the video game industry. Mr. Linzner earned his J.D. from Boalt Hall at the University of California, Berkeley, after graduating from Brandeis University. He is a member of the Bar of the State of California and is admitted to practice in the United States Supreme Court, the Ninth Circuit Court of Appeals and several United States District Courts.

Ms. ToledanoSingh has served as our Executive Vice President andEA’s Chief TalentPeople Officer since April 2007.October 2016. Ms. ToledanoSingh was Seniorpreviously employed by EA from 2009 to 2013, serving as Vice President, Human Resources, at EA Labels from February 20062011 to March 2007.2013. Prior to rejoining EA, Ms. Toledano also serves onSingh served as the BoardChief People Officer of Directors of Jive Software, Inc., TalentSky, Inc. and Visier, Inc., privately-held companies.Minted, LLC from January 2014 to October 2016. Ms. ToledanoSingh earned both her undergraduate degree in Humanities and her graduate degree in Educationdegrees from Stanford University.Rutgers University - New Brunswick.



Ms. SmithMr. Bilbey has served as EA’s Executive Vice President of Strategic Growth since April 2018. Mr. Bilbey joined EA in March 2015 as1995 and has held several positions within the Company, including Chief Operating Officer, Worldwide Studios from August 2016 to April 2018 and Senior Vice President, and Group GM. She took over leadership of EA Mobile in July 2015 and Maxis in September 2015. PriorGeneral Manager from November 2013 to joining EA, she served as Senior Vice President, Production & Development at Warner Bros. Interactive Entertainment since February 2007. Ms. Smith graduated from Ashland University with a B.A. in Broadcasting.January 2017. 

Mr. Barker has served as Senior Vice President, Chief Accounting Officer since April 2006. From February 2012 to AugustSeptember 2012, he also served as Interim Chief Financial Officer. From June 2003 to April 2006, Mr. Barker held the position of Vice President, Chief Accounting Officer. Prior to joining EA, Mr. Barker was employed at Sun Microsystems, Inc., as their Vice President and Corporate Controller from October 2002 to June 2003 and Assistant Corporate Controller from April 2000 to September 2002. Prior to that, he was an audit partneras well as at Deloitte & Touche.Touche as an audit partner. Mr. Barker serves on the Board of Directors of Corsair Components, Inc., the Audit Committee of Community Gatepath, a non-profit organization, and on the Accounting Advisory Board for the University of Notre Dame. Mr. Barker graduated from the University of Notre Dame with a B.A. degree in Accounting.Dame.

Mr. Schatzhas served as Senior Vice President,EA’s General Counsel and Corporate Secretary since June 2014. Mr. Schatz joined EA in 1999, and prior to his current role, he served as Deputy General Counsel and as Vice President since 2006.from 2006 to 2014. Mr. Schatz earned his J.D. from Georgetown University Law Center, and received his B.A. in Governmentundergraduate degree from Pomona College. Mr. Schatz is a member of the Bar of the State of California and is admitted to practice in the United States Supreme Court, the Ninth Circuit Court of Appeals and several United States District Courts.




Item 1A.Risk Factors

Our business is subject to many risks and uncertainties, which may affect our future financial performance. If any of the events or circumstances described below occurs, our business or financial performance could be harmed, our actual results could differ materially from our expectations and the market value of our stock could decline. The risks and uncertainties discussed below are not the only ones we face. There may be additional risks and uncertainties not currently known to us or that we currently do not believe could be material that may harm our business or financial performance.

Our business is intensely competitive and “hit” driven. If we doWe may not deliver “hit” products and services, or if consumers may prefer our competitors’ products or services over our own, our operating results could suffer.own.

Competition in our industry is intense. Many new products and services are regularly introduced in each major industry segment (console, mobile and PC free-to-download)PC), but only a relatively small number of “hit” titles account for a significant portion of total revenue in each segment. Our competitors range from large established interactive entertainment companies and diversified media companies to emerging start-ups, and we expect new competitors to continue to emerge throughout the world. If our competitors develop and market more successful and engaging products or services, offer competitive products or services at lower price points, or if we do not continue to develop consistently high-quality, well-received and well-receivedengaging products and services, our revenue, margins, and profitability will decline.

We maintain a relatively limited product portfolio in an effort to focus on developing high-quality and engaging products and services with the potential to become “hits”.hits. High-quality titles, even if highly-reviewed, may not turn into “hit” products.a hit. Many “hit”hit products and services within our industry are iterations of prior hit productshits with large established consumer bases and significant brand recognition, which makes competing in certain product categories challenging. In addition, hit products or services of our direct competitors or other entertainment companies may take a larger shareportion of consumer spending or time than we anticipate, which could cause our products and services to underperform relative to revenueour expectations. Publishing a relatively small number of major titles each year also concentrates risk in those titles and means each major title has greater associated risk. A significant portion of our revenue historically has been derived from products and services based on a few popular franchises, and the underperformance of a single major title could have a material adverse impact on our financial results. For example, we have historically derived a significant portion of our net revenue from sales related to our largest and most popular game, FIFA, the annualized version of which is consistently one of the best-selling games in the marketplace. Any events or circumstances that negatively impact our FIFA franchise, such as product or service quality, competing products that take a portion of consumer spending and time, the delay or cancellation of a product or service launch, or real or perceived security risks could negatively impact our financial results to a disproportionate extent.

The increased importance of extra content and live services revenue to our business heightens this risk as extra content and livethe risks associated with our limited product portfolio. Live services forthat are either poorly-received or provided in connection with underperforming games may generate lower than expected sales. A significant portionAny lapse, delay or failure in our ability to provide high-quality live services content to consumers over an extended period of time could materially and adversely affect our revenue has historically been derived from gamesfinancial results, consumer engagement with our live services, and services based oncause harm to our reputation and brand. Our most popular live service is the Ultimate Team mode associated with our sports franchises. Any events or circumstances that negatively impact our ability to reliably provide content or sustain engagement for Ultimate Team, particularly FIFA Ultimate Team, would negatively impact our financial results to a few popular franchises. For example,disproportionate extent.

Our industry changes rapidly and we may fail to anticipate orsuccessfully implement new or evolving technologies, or adopt successful business strategies, distribution methods or services.

Rapid changes in fiscal year 2016, net revenue generated fromour industry require us to anticipate, sometimes years in advance, the sale ofways in which our products and services associatedwill be competitive in the market. We have invested, and in the future may invest, in new business strategies, technologies, distribution methods, products, and services. There can be no assurance that these investments will achieve expected returns. For example, we are investing in the technological infrastructure that we expect will enable us to deliver content that will resonate with players and provide more choice in the way that players connect with their games, with each other, and with new types of content. We also recently expanded our free-to-play business model by launching our first free-to-play console game. Such endeavors may involve significant risks and uncertainties, and no assurance can be given that the technology we choose to implement, the business strategies we choose to adopt and the products and services that we pursue will be successful. If we do not successfully evolve our business in a manner that meets or exceeds player expectations, our reputation and brand may be materially adversely affected and our financial condition and operating results may be impacted. We also may miss opportunities to adopt technology or distribution methods or develop products, services or new ways to engage with our three largest franchises accounted for approximately 55 percent of our net revenue. The underperformance of a single major title and the associated extra content may have a large adverse impact ongames that become popular with consumers, which could adversely affect our financial results. It may take significant time and resources to shift our focus to alternatives, putting us at a competitive disadvantage.




Our operating results willdevelopment process usually starts with particular platforms and distribution methods in mind, and a range of technical development, feature and ongoing goals that we hope to be able to achieve. We may not be able to achieve these goals, or our competition may be able to achieve them more quickly and in a way that better engages consumers. In either case, our products and services may be technologically inferior to those of our competitors, less appealing to consumers, or both. If we cannot achieve our goals within the original development schedule for our products and services, then we may delay their release until these goals can be achieved, which may delay or reduce revenue and increase our development expenses. Alternatively, we may increase the resources employed in research and development in an attempt to accelerate our development of new technologies, either to preserve our product or service launch schedule or to keep up with our competition, which would increase our development expenses.

We may experience security breaches and cyber threats.

Our industry is prone to, and our systems and networks are subject to, cyber-attacks, computer viruses, worms, phishing attacks, malicious software programs and other information security incidents that seek to exploit, disable, damage, disrupt or gain access to our networks, our products and services, supporting technological infrastructure, intellectual property and other assets. We expect these threats to our systems and networks to continue. In addition, we rely on technological infrastructure provided by third-party business partners to support the online functionality of our products and services. These business partners, as well as our channel partners, also are subject to cyber risks and threats. Both our partners and we have expended, and expect to continue to expend, financial and operational resources to implement certain systems, processes and technologies to guard against cyber risks and to help protect our data and systems. However, the techniques used to exploit, disable, damage, disrupt or gain access to our networks, our products and services, supporting technological infrastructure, intellectual property and other assets change frequently, continue to evolve in sophistication and volume, and often are not detected for long periods of time. Our systems, processes and technologies, and the systems, processes and technologies of our business partners, may not be adequate against all eventualities. The costs to respond to, mitigate, and/or notify affected parties of cyber-attacks and other security vulnerabilities are significant. Any failure to prevent or mitigate security breaches or cyber risks, or detect or respond adequately to a security breach or cyber risk, could result in a loss of anticipated revenue, interruptions to our products and services, cause us to incur significant remediation and notification costs, degrade the user experience, cause consumers to lose confidence in our products and services and cause us to incur significant legal and financial costs. This could harm our business, reputation and brand, disrupt our relationships with partners and customers and diminish our competitive position.

The virtual economies that we have established in many of our games are subject to abuse, exploitation and other forms of fraudulent activity that can negatively impact our business. Virtual economies involve the use of virtual currency and/or virtual assets that can be used or redeemed by a player within a particular game or service. The abuse or exploitation of our virtual economies include the illegitimate generation and sale of virtual items, including in black markets. Our online services have been impacted by in-game exploits and the use of automated or other fraudulent processes to generate virtual item or currency illegitimately, and such activity may continue.  These abuses and exploits, and the steps that we take to address these abuses and exploits may result in a loss of anticipated revenue, increased costs to protect against or remediate these issues, interfere with players’ enjoyment of a balanced game environment and cause harm to our reputation and brand.

Our business could be adversely affected if our consumer protection, data privacy and security practices are not adequate, or perceived as being inadequate, to prevent data breaches, or by the application of consumer protection and data privacy and security laws generally.

In the course of our business, we collect, process, store and use consumer, employee and other information, including personal information, passwords, credit card information gameplay details and banking information. Although we expend, and expect to continue to expend, financial and operational resources to create and enforce security measures, policies and controls that are designed to protect this information from improper or unauthorized access, acquisition and misuse and/or uninformed disclosure, our security measures, policies and controls may not be able successful against all eventualities. The improper or unauthorized access, acquisition or misuse and/or uninformed disclosure of consumer and other information, or a perception that we do not consistentlyadequately secure this information or provide consumers with adequate notice about the information that they authorize us to disclose, could result in legal liability, costly remedial measures, governmental and regulatory investigations, harm our profitability, reputation and brand, and cause our financial results to be materially affected. In addition, third party vendors and business partners receive access to information that we collect. These vendors and business partners may not prevent data security breaches with respect to the information we provide them or fully enforce our policies, contractual obligations and disclosures regarding the collection, use, storage, transfer and retention of personal data. A data security breach of one of our vendors or business partners could cause reputational and financial harm to them and us, negatively impact our ability to offer our products and services, and


could result in legal liability, costly remedial measures, governmental and regulatory investigations, harm our profitability, reputation and brand, and cause our financial results to be materially affected.

We are subject to payment card association rules and obligations pursuant to contracts with payment card processors. Under these rules and obligations, if information is compromised, we could be liable to payment card issuers for the cost of associated expenses and penalties. In addition, if we fail to follow payment card industry security standards, even if no consumer information is compromised, we could incur significant fines or experience a significant increase in payment card transaction costs.

As a global company, we are subject to global data privacy, data protection, localization, security and consumer-protection laws and regulations. These laws and regulations are emerging and evolving in countries worldwide and the interpretation and application of these laws and regulations in the United States, Europe and elsewhere often are uncertain, contradictory and changing. For example, the European General Data Protection Regulation (GDPR) applies to us, creating a range of new compliance obligations regarding the treatment of personal data. In addition, the GDPR contains significant penalties for non-compliance. It is possible that these laws may be interpreted or applied in a manner that is adverse to us, unforeseen, or otherwise inconsistent with our practices or that we may not adequately adapt our internal policies and/or procedures to evolving regulations, any of which could result in litigation, regulatory investigations and potential legal liability, require us to change our practices in a manner adverse to our business or limit access to our products and services in certain countries. As a result, our reputation and brand may be harmed, we could incur substantial costs, and we could lose both consumers and revenue.

We may experience outages, disruptions or degradations in our services, products and/or technological infrastructure.

The reliable performance of our products and services increasingly depends on the continuing operation and availability of our information technology systems and those of our external service providers, including third-party “cloud” computing services. Our games and services are complex software products, and maintaining the sophisticated internal and external technological infrastructure required to reliably deliver these games and services is expensive and complex. The reliable delivery and stability of our products and services could be adversely impacted by outages, disruptions, failures or degradations in our network and related infrastructure, as well as in the online platforms or services of key business partners who offer, support or host our products and services. Possible causes of these outages, disruptions, failures or degradations include natural disasters, power loss, terrorism, cyber-attacks, computer viruses, bugs or other malware or ransomware that may harm our systems or the systems of our external business partners. In addition, the migration of data among data centers and to third-party hosted environments and the performance of upgrades and maintenance on our systems could impact the reliability and stability of our products and services if not managed properly.

If we or our external business partners were to experience an event that caused a significant system outage, disruption or degradation or if a transition among data centers or service providers or an upgrade or maintenance session encountered unexpected interruptions, unforeseen complexity or unplanned disruptions, our products and services may not be available to consumers or may not be delivered reliably and stably. As a result, our reputation and brand may be harmed, consumer engagement with our products and services may be reduced, and our revenue and profitability could be negatively impacted. We do not have redundancy for all our systems, many of our critical applications reside in only one of our data centers, and our disaster recovery planning may not account for all eventualities.

As our digital business grows, we will require an increasing amount of internal and external technical infrastructure, including network capacity and computing power to continue to satisfy the needs of consumers. We are investing, and expect to continue to invest, in our own technology, hardware and software and the technology, hardware and software of external service providers to support our business, but it is possible that we may fail to scale effectively and grow this technical infrastructure to accommodate these increased demands, which may adversely affect the reliable and stable performance of our games and services, therefore negatively impacting engagement, reputation, brand and revenue growth.

Negative perceptions about and responses to our brands, products, services and/or business practices may damage our business, and we may incur costs to address concerns.

Expectations regarding the quality, performance and integrity of our products and services are high. Players may be critical of our brands, products, services, business models and/or business practices for a wide variety of reasons, including perceptions about gameplay fun, fairness, game content, features or services, or objections to certain of our business practices. These negative responses may not be foreseeable. We also may not effectively manage these responses because of reasons within or outside of our control. For example, we have included in certain games the ability for players to purchase digital items, including in some instances virtual “packs”, “boxes” or “crates” that contain variable digital items. The inclusion of variable digital items in certain of our games has attracted the attention of our community and if the future implementation of these features creates a negative perception of gameplay fairness or other negative perceptions, our reputation and brand could be harmed and our revenue could


be negatively impacted. In addition, we have taken actions, including delaying the release of our games and delaying or discontinuing features and services for our games, after taking into consideration, among other things, feedback from our community even if those decisions negatively impacted our operating results in the short term. We expect to continue to take actions to address concerns as appropriate, including actions that may result in additional expenditures and the loss of revenue. Negative sentiment about gameplay fairness, our business practices, business models or game content also can lead to investigations or increased scrutiny from governmental bodies and consumer groups, as well as litigation, which, regardless of their outcome, may be costly, damaging to our reputation and harm our business.

Our business depends on the success and availability of platforms developed by third parties and our ability to develop commercially successful products and services for those platforms.

The success of our business is driven in part by the commercial success and adequate supply of third-party platforms for which we develop our products and services or through which our products and services are distributed. Our success also depends on our ability to accurately predict which platforms and distribution methods will be successful in the marketplace, our ability to develop commercially successful products and services for these platforms, our ability to simultaneously manage products and services on multiple platforms and our ability to effectively transition our products and services to new platforms. We must make product development decisions and commit significant resources well in advance of the commercial availability of new platforms, and we may incur significant expense to adjust our product portfolio and development efforts in response to changing consumer preferences. Additionally, we may enter into certain exclusive licensing arrangements that affect our ability to deliver or market products or services on certain platforms. A platform for which we are developing products and services may not succeed as expected or new platforms may take market share and interactive entertainment consumers away from platforms for which we have devoted significant resources. If consumer demand for the platforms for which we are developing products and services is lower than our expectations, we may be unable to fully recover the investments we have made in developing our products and services, and our financial performance will be harmed. Alternatively, a platform for which we have not devoted significant resources could be more successful than we initially anticipated, causing us to not be able to take advantage of meaningful revenue opportunities.

Government regulations applicable to us may negatively impact our business.

We are a global company subject to various and complex laws and regulations domestically and internationally, including laws and regulations related to consumer protection, content, advertising, localization, information security, intellectual property, competition and taxation, among others. Many of these laws and regulations are continuously evolving and developing, and the application to, and impact on, us is uncertain. These laws could harm our business by limiting the products and services we can offer consumers or the manner in which we offer them. The costs of compliance with these laws may increase in the future as a result of changes in interpretation. Any failure on our part to comply with these laws or the application of these laws in an unanticipated manner may harm our business and result in penalties or significant legal liability.

Certain of our business models are subject to new laws or regulations or evolving interpretations and application of existing laws and regulations. For example, the growth and development of electronic commerce, virtual items and virtual currency have prompted calls for new laws and regulations, or the application of existing laws or regulations, that could limit or restrict the sale of our products and services or otherwise impact our products and services. In addition, we include modes in our games that allow players to compete against each other and manage player competitions that are based on our products and services. Although we structure and operate our skill-based competitions with applicable laws in mind, our skill-based competitions in the future could become subject to evolving laws and regulations. New laws related to these business models or changes in the interpretation or application of current laws that impact these business models - each of which could vary significantly across jurisdictions - could subject us to additional regulation and oversight, lessen the engagement with, and growth of, profitable business models, and expose us to increased compliance costs, significant liability, penalties and harm to our reputation and brand.

We are subject to laws in certain foreign countries, and adhere to industry standards in the United States, that mandate rating requirements or set other restrictions on the advertisement or distribution of interactive entertainment software based on content. In addition, certain foreign countries allow government censorship of interactive entertainment software products. Adoption of ratings systems, censorship or restrictions on distribution of interactive entertainment software based on content could harm our business by limiting the products we are able to offer to our consumers. In addition, compliance with new and possibly inconsistent regulations for different territories could be costly, delay or prevent the release of our products in those territories.



We may not meet our product development schedules or if key events, sports seasons and/or movies that we tieare tied to our product and service release schedulesschedule to aremay be delayed, cancelled or poorly received.

Our ability to meet product development schedules is affected by a number of factors both within and outside our control, including feedback from our players, the creative processes involved, the coordination of large and sometimes geographically dispersed development teams, the complexity of our products and the platforms for which they are developed, the need to fine-tune our products prior to their release and, in certain cases, approvals from third parties. We have experienced development delays for our products in the past, which caused us to delay or cancel release dates. We also seek to release certain products and significant content for our ongoing live services - such as within our Ultimate Team live service - in conjunction with key events, such as the beginning of a sports season, major sporting event, or the release of a related movie. If such a key event were delayed, cancelled or poorly received, our sales likely would likely suffer materially. Any failure to meet anticipated production or release schedules likely would likely result in a delay of revenue and/or possibly a significant shortfall in our revenue, increase our development and/or marketing expenses, harm our profitability, and cause our operating results to be materially different than anticipated.

OurHistorically our business ishas been highly seasonal with the highest percentage of our sales occurring in the quarter ending in December. While our sales generally followwe expect this seasonal trend to continue in fiscal year 2020, there can beis no assurance that this trendit will continue.be so. If we miss key selling periods for products or services for any reason, including product delays or product cancellations or delayed introduction of a new platform for which we have developed products, our sales are likely towill suffer significantly. Additionally, macroeconomic conditions or the occurrence of unforeseen events that negatively impact retailerconsumer or consumerretailer buying patterns, particularly during the quarter ending in December, are likely towill harm our financial performance disproportionately.


Our marketing and advertising efforts may fail to resonate with consumers.

Our business is dependent on the success and availability of platforms developed by third parties, as well as our ability to develop commercially successful products and services for these platforms.

The successare marketed worldwide through a diverse spectrum of advertising and promotional programs, such as online and mobile advertising, television advertising, retail merchandising, marketing through websites and streaming services, event sponsorship, partnerships with influencers and content creators and direct communications with consumers including via email. Furthermore, an increasing portion of our businessmarketing activity is driven in part by the commercial successtaking place on social media platforms and adequate supplythrough streaming networks, influencers and content creators that are outside of platforms developed by third parties.our direct control. Our success also depends on our ability to accurately predict which platforms will be successful in the marketplace,sell our ability to develop commercially successful products and services for these platforms and our ability to effectively manage the transition from current generation platforms to next generation platforms. We must make product development decisions and commit significant resources well in advance of anticipated platform release dates and may incur significant expense to adjust our product portfolio and development efforts in response to changing consumer platform preferences. Additionally, we may enter into certain exclusive licensing arrangements that affect our ability to deliver or market products or services on certain platforms. A platform for which we are developing products and services may not succeed as expected or new platforms may take market share and game software consumers away from platforms for which we have devoted significant resources. If consumer demand for the platforms for which we are developing products and services is lower thandependent in part upon the success of these programs, and changes to consumer preferences, actions by influencers or content creators, marketing regulations, technology changes or service disruptions may negatively impact our expectations, weability to reach our customers or otherwise negatively impact our marketing campaigns or the franchises associated with those marketing campaigns. Moreover, if the marketing for our products and services is not innovative, agile or fails to resonate with our customers, particularly during the critical holiday season or during other key selling periods, or if advertising rates or other media placement costs increase, our business and operating results could be harmed.

We may be unablenot attract, train, motivate and retain key personnel.

The market for technical, creative, marketing and other personnel essential to fully recover the investments we have made in developingdevelopment, marketing and support of our products and services and our financial performance will be harmed. Alternatively, a platform for which we have not devoted significant resources could be more successful than we had initially anticipated, causing us to not be able to take advantage of meaningful revenue opportunities.

Technology changes rapidly in our business and if we fail to anticipate or successfully implement new technologies in our games or adopt new business strategies, distribution technologies or methods, the quality, timeliness and competitivenessmanagement of our products and services may suffer.

Rapid technology changes in our industry require us to anticipate, sometimes years in advance, which technologies we must implement and take advantage of in order to make our products and servicesbusinesses is extremely competitive, particularly in the market.geographic locations in which many of our key personnel are located. In addition, our leading position within the interactive entertainment industry makes us a prime target for recruiting our executives, as well as key creative and technical talent. We have invested,may experience significant compensation costs to hire and in the future may invest, in new business strategies, technologies, products,retain senior executives and services. Such endeavors may involve significant risks and uncertainties, and no assurance can be given that the technology we choose to adopt and the products and servicesother personnel that we pursue will be successful and will not materially adversely affect our reputation, financial condition, and operating results. We also may miss opportunities to adopt technology, or develop products and services that become popular with consumers, which could adversely affect our revenues. It may take significant time and resources to shift our focus to such technologies, putting us at a competitive disadvantage.

Our product development usually starts with particular platforms and distribution methods in mind, and a range of technical development and game feature goals that we hope to be able to achieve. We may not be able to achieve these goals, or our competition may be able to achieve them more quickly and effectively than we can. In either case, our products and services may be technologically inferiordeem critical to our competitors’, less appealing to consumers, or both.success. If we cannot achievesuccessfully recruit, train, motivate and retain qualified employees, or replace key employees following their departure, our technology goals within the original development schedule for our productsability to develop and services, then we may delay their release until these goals can be achieved, which may delay or reduce revenue and increase our development expenses. Alternatively, we may increase the resources employed in research and development in an attempt to accelerate our development of new technologies, either to preserve our product or service launch schedule or to keep up with our competition, which would increase our development expenses.

Security breaches and cyber threats could harm our reputation and adversely affect our business.

As our digital business grows, we continually face cyber risks and threats that seek to damage, disrupt or gain access to our networks, our products and services, and supporting infrastructure.  Our business partners, including our channel partners, also are subject to these risks.  Such cyber risks and threats may be difficult to detect. Any failure to prevent or mitigate security breaches or cyber risk could result in interruptions to the services we provide, degrade the user experience, cause our users to lose confidence in our products, as well as significant legal and financial exposure.  This could harmmanage our business and reputation, disrupt our relationships with partners and diminish our competitive position.

Successful exploitation of our systems can have other negative effects upon the products, services and user experience we offer.  In particular, the virtual economies that we have established in many of our games are subject to abuse, exploitation and other forms of fraudulent activity that can negatively impact our business.  Virtual economies involve the use of virtual currency and/or virtual assets that canwill be redeemed by a player within a particular game or game service.  The abuse or exploitation of our virtual economies include the illegitimate generation and sale of virtual items in black markets. Our online services have been impacted by in-game exploits and the use of automated processes to generate virtual currency illegitimately in the past, which were traded in black markets.  These kinds of activities and the steps that we take to address these issues may result in a loss of anticipated revenue, interfere with players’ enjoyment of a balanced game environment and cause reputational harm.


impaired.

We may experience outages and disruptions of our online services that may harm our business.

We are investing and expect to continue to invest in technology, hardware and software to support the online functionality of our portfolio of products and services. Launching and operating games and services with online features, developing related technologies and implementing online business initiatives is expensive and complex. Execution of these initiatives could result in operational failures and other issues impacting the technical stability of our products and services. In addition, having the necessary infrastructure to support the online functionality of our products and services is vital to our growth and success. Our products and services could be adversely impacted by outages, disruptions and failures in our network and related infrastructure, as well as in the online platforms or services of key business partners who offer or support our products and services.

Our business is subject to currency fluctuations.

International sales are a fundamental part of our business. For our fiscal year ended March 31, 2016, international net revenue comprised 57 percent of our total net revenue, and we expect international sales to continue to account for a significant portion of our total net revenue. As a result of our international sales, and also the denomination of our foreign investments and our cash and cash equivalents in foreign currencies, we are exposed to the effects of fluctuations in foreign currency exchange rates. Strengthening of the U.S. dollar, particularly relative to the Euro, British pound sterling, Australian dollar, Chinese yuan and South Korean won, has a negative impact on our reported international net revenue but a positive impact on our reported international operating expenses (particularly when the U.S. dollar strengthens against the Swedish krona and the Canadian dollar) because these amounts are translated at lower rates. For example, during our fiscal year ended March 31, 2016, our reported international revenue would have been $266 million higher and our operating expenses would have been $113 million higher on a constant currency basis. We use foreign currency hedging contracts to mitigate some foreign currency risk. However, these activities are limited in the protection they provide us from foreign currency fluctuations and can themselves result in losses.

Declinesdeclines or fluctuations in the recurring portion of our business may have a negative impact on our financial and operating results.business.

Our business model includes revenue that we deem recurring in nature, such as revenue from our annualized titlessports franchises (e.g., FIFA, and Madden NFL), our console, PC and mobile catalog titles (i.e., titles that did not launch in the current fiscal year), the associated live services and ongoing mobile businesses.our subscriptions business. While we are confident in our abilityhave been able to forecast the revenue from these areas of our business with greater certaintyrelative confidence than for new offerings,games, services and business models, we cannot provide assurances that consumersconsumer demand will purchase these games and services on a consistent basis.remain consistent. Furthermore, we may cease to offer games and services that we previously had deemed to be recurring in nature. Consumer purchases of our games and servicesdemand may decline or fluctuate as a result of a number of factors, including their level of satisfaction with our games and services, our ability to improve and innovate our annualized titles, our ability to adapt our games and services to new platforms and business models, outages and disruptions of our online services, the games and services offered by our competitors, our marketing and advertising efforts or declines in consumer activity generally as a result of economic downturns, among others. The reception to our sports games also depends, in part, on the popularity, reputation and brand of the leagues, organizations and individual athletes with whom we partner. Events and circumstances outside of our control that have a negative


impact on the popularity, reputation and brand of these partners could also negatively impact sales related to our annualized sports games. Any decline or fluctuation in the recurring portion of our business may have a negative impact on our financial and operating results.

Our adoption of new business modelsWe could fail to produce our desired financial returns.successfully adopt new business models.

From time to time we seek to establish and implement new business models. Forecasting our revenues and profitability forthe success of any new business modelsmodel is inherently uncertain and volatile.depends on a number of factors both within and outside of our control. Our actual revenue and profit for these businesses may be significantly greater or less than our forecasts. Additionally,In addition, these new business models could fail, resulting in the loss of our investment in the development and infrastructure needed to support these new business models, as well as the opportunity cost of diverting management and financial resources away from more successful and established businesses. For example, we have devoted financial and operational resources to our subscription offerings without any assurance that these businesses will be financially successful. While we anticipate growth in this area of our business, consumer demand is difficult to predict as a result of a number of factors, including satisfaction with our products and services, our ability to provide engaging products and services, third parties offering their products and services within our subscription, platform providers providing access to our subscription, products and services offered by our competitors, reliability of our infrastructure and the infrastructure of our platform partners, pricing, the actual or perceived security of our and our platform partners information technology systems and reductions in consumer spending levels. In addition, if our subscription offerings are successful, sales could be diverted from established business models. If we do not select a target price that is optimal for our subscription services, maintain our target pricing structure or correctly project renewal rates, our financial results may be harmed.


Acquisitions, investments, divestitures and other strategic transactions could result inoperating difficulties and other negativeconsequences.

IfWe have made and may continue to make acquisitions or enter into other strategic transactions including (1) acquisitions of companies, businesses, intellectual properties, and other assets, (2) minority investments in strategic partners, and (3) investments in new interactive entertainment businesses as part of our long-term business strategy. These transactions involve significant challenges and risks including that the transaction does not advance our business strategy, that we do not realize a satisfactory return on our investment, that we acquire liabilities, that our due diligence process does not identify significant issues, liabilities or other challenges, diversion of management’s attention from our other businesses, the incurrence of debt, contingent liabilities or amortization expenses, write-offs of goodwill, intangibles, or acquired in-process technology, or other increased cash and non-cash expenses. In addition, we may not integrate these businesses successfully or achieve expected synergies. For example, we may experience difficulties with the integration of business systems and technologies, the integration and retention of new employees, the implementation or remediation of the internal control environment of the acquired entity, or the maintenance of key business and customer relationships. These events could harm our operating results or financial condition. We also may divest or sell assets or a business and we may have difficulty selling such assets or business on acceptable terms in a timely manner. This could result in a delay in the achievement of our strategic objectives, cause us to incur additional expense, or the sale of such assets or business at a price or on terms that are less favorable than we anticipated.

We may be unable to maintain or acquire licenses to include intellectual property owned by others in our games, or to maintain or acquire the rights to publish or distribute games developed by others, our business may be harmed.others.

Many of our products and services are based on or incorporate intellectual property owned by others. For example, our EA SPORTSSports products include rights licensed from major sports leagues, teams and players’ associations and our Star Wars products include rights licensed from Disney. Competition for these licenses and rights is intense. If we are unable to maintain these licenses and rights or obtain additional licenses or rights with significant commercial value, our ability to develop successful and engaging products and services may be adversely affected and our revenue, profitability and cash flows may decline significantly. Competition for these licenses also may increase the amounts that we must pay to licensors and developers, through higher minimum guarantees or royalty rates, which could significantly increase our costs and reduce our profitability.

If external game developers fail to meet product development schedules or are unable to honor their obligations to us, our financial results may be harmed.

We may contract with external game developers to develop our games or to publish or distribute their games.  While we maintain contractual protections, we have less control overrely on the product development schedules of these games developed by external game developers, and we depend on their ability to meet product development schedules.  If these developers cannot meet product development schedules, acquire certain approvals or are otherwise unable to honor their obligations to us, we may delay or cancel previously announced games, which could result in a delay or significant shortfall in anticipated revenue, harm our profitability and reputation, and cause our financial results to be materially affected.

Our business could be adversely affected if our consumer protection, data privacy and security practices are not adequate, or perceived as being inadequate, to prevent data breaches, or by the application of consumer protection and data privacy and security laws generally.

In the coursesystems of our business, we collect, process, store and use consumer and other information, including personal information, passwords and credit card information. Although we take measures to protect this information from unauthorized access, acquisition, disclosure and misuse, our security controls, policies and practices may not be able to prevent the improper or unauthorized access, acquisition or disclosure of such information. In addition, third party vendors and businessplatform partners which in the course of our business receive access to information that we collect also may not prevent data security breaches with respect to the information we provide them or fully enforce our policies, contractual obligations and disclosures regarding the collection, use, storage, transfer and retention of personal data. The unauthorized access, acquisition or disclosure of this information could significantly harm our reputation, compel us to comply with disparate breach notification laws and otherwise subject us to proceedings by governmental entities or others and substantial legal liability. A perception that we do not adequately secure consumer and other information could result in a loss of current or potential consumers and business partners, as well as a loss of anticipated revenues. Our key business partners also face these risks with respect to information they collect and data security breaches with respect to such information could cause reputational harm to them and negatively impact our ability to offer our products and services through their platforms.

We are also subject to payment card association rules and obligations pursuant to contracts with payment card processors. Under these rules and obligations, if information is compromised, we could be liable to payment card issuers for the cost of associated expenses and penalties. In addition, if we fail to follow payment card industry security standards, even if no consumer information is compromised, we could incur significant fines or experience a significant increase in payment card transaction costs.

In addition, data privacy, security and consumer-protection laws are evolving, and the interpretation and application of these laws in the United States, Europe and elsewhere are often uncertain, contradictory and changing. It is possible that these laws may be interpreted or applied in a manner that is adverse to us or otherwise inconsistent with our practices, which could result in litigation, regulatory investigations and potential legal liability or require us to change our practices in a manner adverse to our business. As a result, our reputation may be harmed, we could incur substantial costs, and we could lose both consumers and revenue.

Negative player perceptions about our brands, products, services and/or business practices may damage our business and the costs incurred in addressing player concerns may increase our operating expenses.

Player expectations regarding the quality, performance and integrity of our products and services are high. Players may be critical of our brands, products, services and/or business practices for a wide variety of reasons. These negative player reactions may not be foreseeable or within our control to manage effectively, including perceptions about gameplay fairness, negative


player reactions to game content, components and services, or objections to certain of our business practices.  In the past, we have taken actions, including delaying the release of our games and discontinuing services for our games, after taking into consideration, among other things, feedback from the player community even if those decisions negatively impacted our operating results in the short term. We expect to continue to take actions to address concerns as appropriate, including actions that may result in additional expenditures and the loss of revenue. Negative player sentiment about our business practices also can lead to investigations from regulatory agencies and consumer groups, as well as litigation, which, regardless of their outcome, may be costly, damaging to our reputation and harm our business.

If we release defective products or services, our operating results could suffer.

Our products and services are extremely complex software programs, and are difficult to develop and distribute. We have quality controls in place to detect defects in our products and services before they are released. Nonetheless, these quality controls are subject to human error, overriding, and reasonable resource or technical constraints. Therefore, these quality controls and preventative measures may not be effective in detecting all defects in our products and services before they have been released into the marketplace. In such an event, we could be required to or may find it necessary to offer a refund for the product or service, suspend the availability or sale of the product or service or expend significant resources to cure the defect, each of which could significantly harm our business and operating results.

During console system transition periods, our operating results have been volatile. Any inability to offset declining sales from legacy generation consoles could negatively impact our operating results.

Historically, new video game console systems have been developed and released every few years, which has caused the video game software market to be cyclical as well. In these periods of transition, sales of software for legacy generation console systems typically slow or decline in response to the anticipated and actual introduction of new consoles and new generation software sales typically stabilize after new consoles are widely established with the consumer base.

In November 2013 Sony released the PlayStation 4 and Microsoft released the Xbox One. Consistent with previous periods of console transition, we have seen consumers purchase fewer products and services for legacy generation consoles (i.e., the PlayStation 3 and Xbox 360, respectively) as the current generation consoles have gained consumer acceptance. During our 2016 fiscal year, sales associated with these legacy generation consoles declined significantly, and we expect these declines to continue, or possible accelerate, during our 2017 fiscal year. Any inability to offset declining sales from legacy generation consoles could negatively impact our operating results.

Our business is subject to regulation and the adoption of proposed legislation we oppose could negatively impact our business.

We are subject to a number of foreign and domestic laws and regulations that affect companies conducting business on the Internet. In addition, laws and regulations relating to user privacy, data collection, retention, electronic commerce, virtual items and currency, consumer protection, content, advertising, localization, and information security have been adopted or are being considered for adoption by many countries throughout the world. These laws could harm our business by limiting the products we are able to offer to our consumers or the manner in which we offer these products. The costs of compliance with these laws may increase in the future as a result of changes in interpretation. Furthermore, any failure on our part to comply with these laws or the application of these laws in an unanticipated manner may harm our business and result in penalties or significant legal liability.

We are subject to laws in certain foreign countries, and adhere to industry standards in the United States, that mandate rating requirements or set other restrictions on the advertisement or distribution of interactive entertainment software based on content. In addition, certain foreign countries allow government censorship of interactive entertainment software products. Adoption of ratings systems, censorship or restrictions on distribution of interactive entertainment software based on content could harm our business by limiting the products we are able to offer to our customers. In addition, compliance with new and possibly inconsistent regulations for different territories could be costly, delay or prevent the release of our products in those territories.

In addition, we may include additional competitive modes in our games and manage competitions based on our games and services. Although we structure and operate these skill based competitions with applicable laws in mind, our skill based competitions in the future could become subject to evolving rules and regulations and expose us to significant liability, penalties and reputational harm.



If we do not continue to attract and retain key personnel, we will be unable to effectively conduct our business.

The market for technical, creative, marketing and other personnel essential to the development and marketing of our products and services and management of our businesses is extremely competitive. Our leading position within the interactive entertainment industry makes us a prime target for recruiting our executives as well as key creative and technical talent. If we cannot successfully recruit and retain the employees we need, or replace key employees following their departure, our ability to develop and manage our business will be impaired.

If our marketing and advertising efforts fail to resonate with our customers, our business and operating results could be adversely affected.

Our products and services are marketed worldwide through a diverse spectrum of advertising and promotional programs such as online and mobile advertising, television advertising, retail merchandising, website development, event sponsorship and direct communications with our consumers including via email. Our ability to sell our products and services is dependent in part upon the success of these programs. If the marketing for our products and services fails to resonate with our customers, particularly during the critical holiday season or during other key selling periods, or if advertising rates or other media placement costs increase, these factors could have a material adverse impact on our business and operating results.

A significant portion of our sales are made to a relatively small number of customers, and disruptions to sales through these customers could negatively impact our business.

We derive a significant percentage of our net revenue through sales to our top customers. The concentration of a significant percentage of our sales through one, or a few, large customers could lead to a short-term disruption to our business if certain of these customers significantly reduced their purchases or ceased to carry our products. We also could be more vulnerable to collection risk if one or more of these large customers became unable to pay for our products or declared bankruptcy. Additionally, receivables from our customers generally increase in our December fiscal quarter as sales of our games and services generally increase in anticipation of the holiday season. Having a significant portion of our net revenue concentrated in sales through a few customers could reduce our negotiating leverage with these customers. If one or more of our key customers experience deterioration in their business, or become unable to obtain sufficient financing to maintain their operations, our business could be harmed.

Our channel partnerswho have significant influence over the products and services that we offer on their platforms.systems.

OurA significant percentage of our digital net revenue is attributable to sales of products and services through our significant platform partners, including Sony, Microsoft, Nintendo, Apple and Google. The concentration of a material portion of our digital sales in these platform partners exposes us to risks associated with these businesses. Any deterioration in the businesses of our platform partners could disrupt and harm our business, including by limiting the methods through which our digital products and services are offered and exposing us to collection risks.



In addition, our license agreements with our channelplatform partners typically give them significant control over the approval, manufacturing and distribution of the products and services that we develop for their platform. In particular, our arrangements with Sony and Microsoft could, in certain circumstances, leave us unable to get our products and services approved, manufactured andor distributed to customers.consumers. For our digital products and services delivered via digital channels such as Sony’s PlayStation Network, Microsoft’s Xbox Store, Apple’s App Storemaintained by, among others, Sony, Microsoft, Nintendo, Apple and the Google, Play store, each respective channelplatform partner has policies and guidelines that control the promotion and distribution of these titles and the features and functionalities that we are permitted to offer through the channel. In addition, we are dependent on our platform partners to invest in, and upgrade, digital commerce capabilities in a manner than corresponds to the way in which consumers purchase our products and services. Failure by our platform partners to keep pace with consumer preferences could have an adverse impact on our ability to merchandise and commercialize our products and services which could harm our business and/or financial results.

Moreover, certain of our channelplatform partners can determine and change unilaterally certain key terms and conditions, including the ability to change their user and developer policies and guidelines. In many cases our channelplatform partners also set the rates that we must pay to provide our games and services through their online channels, and retain flexibility to change their fee structures or adopt different fee structures for their online channels, which could adversely impact our costs, profitability and margins. In addition, our platform partners control the information technology systems through which online sales of our products and service channels are captured. If our channelplatform partners establish terms that restrict our offerings through their channels, orplatforms, significantly impact the financial terms on which these products or services are offered to our customers, or their information technology systems experiences outages that impact our players’ ability to access our games or make in-game purchases or cause an unanticipated delay in reporting, our business and/or financial results could be harmed.materially affected.

Our business is subject to economic and market conditions, particularly risks generally associated with the entertainment industry, any of which could significantly harm our operating results.industry.

Our business is subject to riskseconomic and market conditions, which are beyond our control. The United States and other international economies have experienced cyclical downturns from time to time. Worsening economic conditions that negatively impact discretionary consumer spending, including inflation, slower growth, recession and other macroeconomic conditions, including those resulting from geopolitical issues and uncertainty, could have a material adverse impact on our business and operating results. For example, the government of the United Kingdom has initiated a process to leave the European Union (“Brexit”) and may do so without an agreement governing the terms and conditions of their exit. Brexit has caused economic and legal uncertainty in the region and may result in macroeconomic conditions that adversely affect our business. In addition, evolving immigration rules and trade regimes could negatively impact our business. We have taken precautionary measures with respect to these matters, in relation to Brexit and otherwise, but given the significant uncertainty our precautions may not be adequate.

We are generallyparticularly susceptible to market conditions and risks associated with the entertainment industry, many of which, are beyond our control. These risks could negatively impact our operating results and include:in addition to general macroeconomic downturns, also include the popularity, price and timing of our games; economic conditions that adversely affect discretionary consumer spending;games, changes in consumer demographics;demographics, the availability and popularity of other forms of entertainment;entertainment, and critical reviews and public tastes and preferences, which may change rapidly and cannot necessarily be predicted.



We rely onOur business partners in many areas of our business and our business may be harmed if they are unable to honor their obligations to us or their actions may put us at risk.

We rely on various business partners, including third-party service providers, vendors, licensing partners, development partners, and licensees in many areas of our business. In addition,Their actions may put our business and our reputation and brand at risk. For example, we may have disputes with our business partners that may impact our business and/or financial results. Their actions may put our business and our reputation at risk. In many cases, our business partners may be given access to sensitive and proprietary information in order to provide services and support to our teams, and they may misappropriate our information and engage in unauthorized use of it. In addition, the failure of these third parties to provide adequate services and technologies, or the failure of the third parties to adequately maintain or update their services and technologies, could result in a disruption to our business operations. Further, disruptions in the financial markets, economic downturns, poor business decisions, or reputational harm may adversely affect our business partners and they may not be able to continue honoring their obligations to us or we may cease our arrangements with them. Alternative arrangements and services may not be available to us on commercially reasonable terms or we may experience business interruptions upon a transition to an alternative partner or vendor. If we lose one or more significant business partners, our business could be harmed.harmed and our financial results could be materially affected.

The products or services we release may contain defects, bugs or errors.

Our products and services are extremely complex software programs, and are difficult to develop and distribute. We have quality controls in place to detect defects, bugs or other errors in our products and services before they are released. Nonetheless, these


quality controls are subject to human error, overriding, and reasonable resource or technical constraints. Therefore, these quality controls and preventative measures may not be effective in detecting all defects, bugs or errors in our products and services before they have been released into the marketplace. In such an event, the technological reliability and stability of our products and services could be below our standards and the standards of consumers and our reputation, brand and sales could be adversely affected. In addition, we could be required to, or may find it necessary to, offer a refund for the product or service, suspend the availability or sale of the product or service or expend significant resources to cure the defect, bug or error each of which could significantly harm our business and operating results.

We may be subject to claims of infringement of third-party intellectual property rights, which could harm our business.rights.

From time to time, third parties may claim that we have infringed their intellectual property rights. For example, patent holding companies may assert patent claims against us in which they seek to monetize patents they have purchased or otherwise obtained. Although we take steps to avoid knowingly violating the intellectual property rights of others, it is possible that third parties still may claim infringement. In addition, our products often utilize complex, cutting-edge technology that may be subject to intellectual property claims.

Existing or future infringement claims against us, whether valid or not, may be time consuming and expensive to defend.defend and divert the attention of our employees from business operations. Such claims or litigationslitigation could require us to pay damages and other costs,costs. We also could be required to stop selling, distributing or supporting products, features or services which incorporate the affected intellectual property rights, redesign products, redesign those productsfeatures or services to avoid infringement, or obtain a license, all of which could be costly and harm our business.

In addition, many patents have been issued that may apply to potential new modes of delivering, playing or monetizing gameinteractive entertainment software products and services, such as those that we produce or would like to offer in the future. We may discover that future opportunities to provide new and innovative modes of game play and game delivery to consumers may be precluded by existing patents that we are unable to license on reasonable terms.

From time to time we may become involved in other legal proceedings, which could adversely affect us.proceedings.

We are currently, and from time to time in the future may become, subject to legal proceedings, claims, litigation and government investigations or inquiries, which could be expensive, lengthy, and disruptive to normal business operations.operations and occupy a significant amount of our employees’ time and attention. In addition, the outcome of any legal proceedings, claims, litigation, investigations or inquiries may be difficult to predict and could have a material adverse effect on our business, reputation, operating results, or financial condition.

Acquisitions, investments, divestitures and other strategic transactions could result in operating difficulties and other negative consequences.

We may make acquisitions or enter into other strategic transactions including (1) acquisitions of companies, businesses, intellectual properties, and other assets, (2) minority investments in strategic partners, and (3) investments in new interactive entertainment businesses as part of our long-term business strategy. These transactions involve significant challenges and risks including that the transaction does not advance our business strategy, that we do not realize a satisfactory return on our investment, that we acquire unknown liabilities, diversion of management’s attention from our other businesses, the incurrence of debt, contingent liabilities or amortization expenses, write-offs of goodwill, intangibles, or acquired in-process technology, or other increased cash and non-cash expenses. In addition, we may not integrate these businesses successfully, including experiencing difficulty in the integration of business systems and technologies, the integration and retention of new employees, or in the maintenance of key business and customer relationships. These events could harm our operating results or financial condition. We also may divest or sell assets or a business and we may have difficulty selling such assets or business on acceptable terms in a timely manner. This could result in a delay in the achievement of our strategic objectives, cause us to incur additional expense, or the sale of such assets or business at a price or on terms that are less favorable than we anticipated.



Our products and brands are subject to the threat of piracy, unauthorized copying and other forms of intellectual property infringement.

We regard our products and brands as proprietary and take measures to protect our products, brands and other confidential information from infringement. We are aware that some unauthorized copying of our products and brands occurs, and if a significantly greater amount were to occur, it could negatively impact our business.

Piracy and other forms of unauthorized copying and use of our content and brands are persistent problems for us, and policing is difficult. Further, the laws of some countries in which our products are or may be distributed either do not protect our products and intellectual property rights to the same extent as the laws of the United States, or are poorly enforced. Legal protection of our rights may be ineffective in such countries. In addition, although we take steps to enforce and police our rights, factors such asthe proliferation of technology designed to circumvent the protection measures used inby our products,business partners or by us, the availability of broadband access to the Internet, the refusal of Internet service providers or platform holders to remove infringing content in certain instances, and the proliferation of online channels through which infringing product is distributed all have contributed to an expansion in unauthorized copying of our products and brands.



We may experience outages, and disruptions and/or degradations of our infrastructure that may harm our business.infrastructure.

We may be subject toexperience outrages, disruptions and/or disruptionsdegradations of our infrastructure, including information technology system failures and network disruptions.disruptions that harm our ability to conduct normal business operations. These may be caused by natural disasters, cyber-incidents, weather events, power disruptions, telecommunications failures, failed upgrades of existing systems or migrations to new systems, acts of terrorism or other events.events, including cyber-attacks or malicious software programs that exploit vulnerabilities. System redundancy may be ineffective or inadequate, and the Company’sour disaster recovery planning may not be sufficient for all eventualities. Such failures or disruptions could prevent access to our products, services or online stores selling our products and services.services, interruption in our ability to conduct critical business functions, breaches of data security or the loss of critical data. Our corporate headquarters in Redwood City, CA and our studiostudios in Los Angeles, California, Seattle, Washington and in Burnaby, British Columbia are located in seismically active regions, and certain of our game development activities and other essential business operations are conducted at these locations. An event that results in the disruption or degradation of any of our critical business or ITinformation technology systems could harm our ability to conduct normal business operations.operations and materially impact our reputation and brand, financial condition and operating results.

A significant portion of our packaged goods sales are made to a relatively small number ofretail and distribution partners, and these sales may be disrupted.

We derive a significant percentage of our net revenue attributable to sales of our packaged goods products to our top retail and distribution partners. The concentration of a significant percentage of these sales through a few large partners could lead to a short-term disruption to our business if certain of these partners significantly reduced their purchases or ceased to offer our products. We also could be more vulnerable to collection risk if one or more of these partners experienced a deterioration of their business or declared bankruptcy. Additionally, receivables from these partners generally increase in our December fiscal quarter as sales of our products generally increase in anticipation of the holiday season. Having a significant portion of our packaged goods sales concentrated in a few partners could reduce our negotiating leverage with them. If one or more of these partners experience deterioration in their business, or become unable to obtain sufficient financing to maintain their operations, our business could be harmed.

External game developers may not meet product development schedules or otherwise honor their obligations.

We may contract with external game developers to develop our games or to publish or distribute their games. While we maintain contractual protections, we have less control over the product development schedules of games developed by external developers, and we depend on their ability to meet product development schedules. In addition, we may have disputes with external developers over game content, launch timing, achievement of certain milestones, the game development timeline, marketing campaigns or other matters. If we have disputes with external developers or they cannot meet product development schedules, acquire certain approvals or are otherwise unable or unwilling to honor their obligations to us, we may delay or cancel previously announced games, alter our launch schedule or experience increased costs and expenses, which could result in a delay or significant shortfall in anticipated revenue, harm our profitability and reputation, and cause our financial results to be materially affected.

Our financial results are subject to currency fluctuations.

International sales are a fundamental part of our business. For our fiscal year ended March 31, 2019, international net revenue comprised 61 percent of our total net revenue, and we expect our international business to continue to account for a significant portion of our total net revenue. As a result of our international sales, and also the denomination of our foreign investments and our cash and cash equivalents in foreign currencies, we are exposed to the effects of fluctuations in foreign currency exchange rates. Strengthening of the U.S. dollar, particularly relative to the Euro, British pound sterling, Australian dollar, Chinese yuan and South Korean won, has a negative impact on our reported international net revenue but a positive impact on our reported international operating expenses (particularly when the U.S. dollar strengthens against the Swedish krona and the Canadian dollar) because these amounts are translated at lower rates. We use foreign currency hedging contracts to mitigate some foreign currency risk. However, these activities are limited in the protection they provide us from foreign currency fluctuations and can themselves result in losses.

We utilize debt financing and such indebtedness could adversely impact our business and financial condition.

We have $1 billion in senior unsecured notes (the “Senior Notes”) and $163 million in convertible senior notes (the “Convertible Notes”) outstanding as of March 31, 2016. We expect to settle $27 million of the Convertible Notes during the quarter ended June 30, 2016well as a result of conversions prior to maturity by the holders thereof. Any Convertible Notes that are not converted prior to maturity will mature in July 2016. We also have an unsecured committed $500 million revolving credit facility. While the facility is currently undrawn, we may use the proceeds of any future borrowings for general corporate purposes. We may also enter into other financial instruments in the future.



Our indebtedness could affect our financial condition and future financial results by, among other things:

Requiring the dedication of a substantial portion of any cash flow from operations to the payment of principal of, and interest on, our indebtedness, thereby reducing the availability of such cash flow to fund our growth strategy, working capital, capital expenditures and other general corporate purposes;

Utilizing funds that are domiciled in foreign tax jurisdictions in order to make the cash payments upon any redemption of the Senior Notes. If we were to choose to use such funds, we would be required to accrue any additional taxes on any portion of the repatriation where no United States income tax had been previously provided; and

Limiting our flexibility in planning for, or reacting to, changes in our business and our industry.industry; and

Increasing our vulnerability to adverse changes in general economic and industry conditions.

The agreements governing our indebtedness impose restrictions on us and require us to maintain compliance with specified covenants. In particular, the revolving credit facility includes a maximum capitalization ratio and minimum liquidity requirements. Our ability to comply with these covenants may be affected by events beyond our control. If we breach any of these covenants and do not obtain a waiver from the lenders or noteholders, then, subject to applicable cure periods, our outstanding indebtedness may be declared immediately due and payable. In addition, changes by any rating agency to our credit rating may negatively impact the value and liquidity of both our debt and equity securities, as well as the potential costs associated with any potential refinancing our indebtedness. Downgrades in our credit rating could also restrict our ability to obtain additional financing in the future and could affect the terms of any such financing.



In connection with the offering of the Convertible Notes, we entered into certain privately-negotiated transactions to reduce the potential dilution with respect to our common stock upon conversion of the Convertible Notes. We also entered into separate, privately-negotiated warrant transactions whereby we sold warrants to independent third parties. The effect of these activities could have an effect on the market price of our common stock and the trading price of the Notes. In addition, the counterparties to these agreements are financial institutions and we are subject to the risk that one or more of these counterparties might default on the transactions.

Changes in our tax rates, or exposure to additional tax liabilities, changes to tax laws and interpretations of tax laws could adversely affect our earnings and financial condition.

We are subject to taxes in the United States and in various foreign jurisdictions. Significant judgment is required in determining our worldwide income tax provision, tax assets, and accruals for other taxes, and there are many transactions and calculations where the ultimate tax determination is uncertain. Our effective income tax rate is based in part on our corporate operating structure and the manner in which we operate our business and develop, value and use our intellectual property. Taxing authorities in jurisdictions in which we operate may challenge our methodologies for calculating our income tax provision or its underlying assumptions, which could increase our effective income tax rate and have an adverse impact on our results of operations and cash flows. In addition, our provision for income taxes could be adversely affected by our profit levels, by changes in our business, reorganization of our business and operating structure, changes in the mix of earnings in countries with differing statutory tax rates, changes in the elections we make, changes in the valuation of our deferred tax assets and liabilities, or changes in applicable tax laws or changes in the valuation allowance for deferredinterpretations of existing tax assets,laws, as well as other factors. For example, the outcome of Altera Corp. v. Commissioner, currently pending before the Ninth Circuit Court of Appeals, as well as future regulations and guidance related to the U.S. Tax Act, could cause us to change our analysis and materially impact our previous estimates and consolidated financial statements. Further changes to U.S. federal, state or international tax laws applicable to corporate multinationals, particularly in Switzerland, where our international publishing business is headquartered, and changes in such jurisdictions’ interpretations, decisions, policies or positions with respect to existing tax laws could adversely affect our effective tax rates, cause us to change the way in which we structure our business or result in other costs.

We are also required to pay taxes other than income taxes, such as payroll, sales, use, value-added, net worth, property and goods and services taxes, in both the United States and foreign jurisdictions. Several foreign jurisdictions have introduced new digital services taxes on revenue of companies that provide certain digital services. There is limited guidance about the applicability to these new taxes to our business and significant uncertainty as to of the digital services that will be deemed in scope. If these new taxes are applied to the Company’s revenue in these foreign jurisdictions, it could have an adverse impact on our business and financial performance. Furthermore, we are regularly subject to audit by tax authorities with respect to both income and such other non-income taxes. Adverse changes in our effective income tax rate, unfavorableUnfavorable audit results or tax rulings, or other changes resulting in significant additional tax liabilities, could have material adverse effects upon our earnings, cash flows, and financial condition.

Our reported financial results could be adversely affected by changes in financial accounting standards.

Our reported financial results are impacted by the accounting standards promulgated by the SEC and national accounting standards bodies and the methods, estimates, and judgments that we use in applying our accounting policies. For example,These methods, estimates, and judgments are subject to risks, uncertainties, assumptions and changes that could adversely affect our reported financial position and financial results. In addition, changes to applicable financial accounting standards affecting software revenue recognition have affectedcould impact our reported financial position and could continuefinancial results. For more information on recently adopted accounting standards and recently issued accounting standards applicable to significantly affectus, see Part II, Item 8 of this Form 10-K in the way we account for revenue and costs relatedNotes to our products and services. We recognize all of the revenue from bundled sales (i.e., online-enabled games that include updates on a when-and-if-available basis or a matchmaking service) on a deferred basis over an estimated offering period. The related costs of revenues are expensed as incurred instead of deferred and recognized ratably. In May 2014, the FASB issued ASU 2014-09, Revenue from Contracts with Customers, which will replace existing revenue recognition guidance in U.S. GAAP when it becomes effective. While we have not yet determined the effect of the new standard on our Consolidated Financial Statements we believein Note 1 — Description of Business and Basis of Presentation under the new standard may require us to materially change the way we account for revenue by requiring us to recognize more revenue upon delivery of the primary product than we currently do under current accounting standards. The new standard may also require us to materially change the way we account for related costs by requiring us to capitalizesubheadings “Recently Adopted Accounting Standards and amortize certain costs over the period the related assets are transferred to the customer.Other Recently Issued Accounting Standards”.



As we enhance, expand and diversify our business and product offerings, the application of existing or future financial accounting standards, particularly those relating to the way we account for revenue, costs and taxes, could have a significantan adverse effect on our reported results although not necessarily on our cash flows.

Our stock price has been volatile and may continue to fluctuate significantly.

The market price of our common stock historically has been, and we expect will continue to be, subject to significant fluctuations. These fluctuations may be due to our operating results or factors specific to usour operating results (including those discussed in the risk factors above, as well as others not currently known to us or that we currently do not believe are material), to changes in securities analysts’ earnings estimates of our future financial performance, ratings or ratings, torecommendations, our results or future financial guidance falling below our expectations and analysts’ and investors’ expectations, to factors affecting the entertainment, computer, software, Internet, media or electronics industries, to our ability to successfully integratethe announcement and integration of any acquisitions we may make, or todeparture of key personnel, cyberattacks, national or international economic conditions.conditions, investor sentiment or other factors related or unrelated to our operating performance. In particular, economic downturns may contribute to the public stock markets experiencing extreme price and trading volume volatility. These broad market fluctuations have and could continue to adversely affect the market price of our common stock.














Item 1B:     Unresolved Staff Comments
None. 
Item 2:     Properties
We own our 660,000-square-foot Redwood Shores headquarters facilities located in Redwood City, California, which includes a product development studio and administrative and sales functions. We also own a 418,000-square-foot product development studio facility in Burnaby, Canada. In addition to the properties we own, we lease approximately 1.1 million square feet in North America and 929,000 square feet in Europe and Asia at various research and development, sales and administration and distribution facilities, including leases for our development studios in Orlando, Florida and Stockholm, Sweden.
While we continually evaluate our facility requirements, we believe that suitable additional or substitute space will be available as needed to accommodate our future needs. For information regarding our lease commitments, see Note 13 of the Notes to Consolidated Financial Statements, included in Item 8 in this report. For information on long-lived assets by geography, see Note 18 of the Notes to Consolidated Financial Statements, included in Item 8 in this report.Not applicable.

Item 3:     Legal Proceedings
On July 29, 2010, Michael Davis, a former NFL running back, filed a putative class action in the United States District Court for the Northern District of California against the Company, alleging that certain past versions of Madden NFL included the images of certain retired NFL players without their permission. InThe parties reached a settlement in this matter in March 2012, the trial court denied2019 that was not material to the Company’s request to dismiss the complaintfinancial results and on First Amendment grounds. In January 2015, that trial court decision was affirmed by the Ninth Circuit Court of Appeals and the case was remanded back toMay 7, 2019, the United States District Court for the Northern District of California wheredismissed the case is pending.case.
Governmental authorities in Belgium have sought to limit or discontinue the use of in-game mechanics involving a randomized selection of virtual items. On August 10, 2018, we were notified that the Belgian Gambling Commission made a referral to the Belgian Public Prosecutor’s Office regarding the use such mechanics in the FIFA Ultimate Team service included in FIFA 18. On February 1, 2019, we discontinued the sale of FIFA Points in Belgium after discussions with Belgian authorities. We do not expect Belgian authorities to pursue the matter further. The Company does not believe that its products and services violate applicable gambling laws and continues to engage with appropriate governmental authorities in Belgium.
We are also subject to claims and litigation arising in the ordinary course of business. We do not believe that any liability from any reasonably foreseeable disposition of such claims and litigation, individually or in the aggregate, would have a material adverse effect on our Consolidated Financial Statements.

Item 4:     Mine Safety Disclosures
Not applicable.
 


PART II
Item 5:Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities
Market Information
Our common stock is traded on the NASDAQ Global Select Market under the symbol “EA”. The following table sets forth the quarterly high and low closing sales price per share of our common stock from April 1, 2014 through March 31, 2016.
 Prices
 High     Low    
Fiscal Year Ended March 31, 2015:   
First Quarter$37.15
 $26.67
Second Quarter38.42
 33.31
Third Quarter48.33
 32.62
Fourth Quarter58.24
 45.96
Fiscal Year Ended March 31, 2016:   
First Quarter68.00
 56.03
Second Quarter75.16
 63.43
Third Quarter76.77
 65.04
Fourth Quarter70.83
 55.50
Holders
There were approximately 1,305849 holders of record of our common stock as of May 23, 2016, and the closing price of our common stock was $73.24 per share as reported by the NASDAQ Global Select Market.20, 2019. In addition, a significant number of beneficial owners of our common stock hold their shares in street name. Our common stock is traded on the NASDAQ Global Select Market under the symbol “EA”.
Dividends
We have not paid any cash dividends and do not anticipate paying cash dividends in the foreseeable future.
Issuer Purchases of Equity Securities

In May 2015,2017, a Special Committee of our Board of Directors, on behalf of the full Board of Directors, authorized a program to repurchase up to $1$1.2 billion of our common stock. We repurchased approximately 0.6 million and 5.0 million shares for approximately $76 million and $570 million under this program, respectively, during the fiscal years ended March 31, 2019 and 2018. This program was superseded and replaced by a new stock repurchase program approved in May 2018.
In May 2018, a Special Committee of our Board of Directors, on behalf of the full Board of Directors, authorized a program to repurchase up to $2.4 billion of our common stock. This stock repurchase program supersedes and replaces the May 2017 program, and expires on May 31, 2017.2020. Under the May 2015this program, we may purchase stock in the open market or through privately-negotiated transactions in accordance with applicable securities laws, including pursuant to pre-arranged stock trading plans. The timing and actual amount of the stock repurchases will depend on several factors including price, capital availability, regulatory requirements, alternative investment opportunities and other market conditions. We are not obligated to repurchase anya specific number of shares under this program and it may be modified, suspended or discontinued at any time. We repurchased approximately 2.110.4 million shares for approximately $134$1,116 million under this program during the three monthsfiscal year ended March 31, 2016.2019. We repurchased approximately 6.9 millionare actively repurchasing shares for approximately $461 million during fiscal year 2016 under the May 2015 program. We continue to actively repurchase shares.

In February 2016, we announced a new $500 million stock repurchase program. This new program was incremental to the existing two-year $1 billion stock repurchase program announced in May 2015 and had an expiration date of May 31, 2016. We completed repurchases under the February 2016 program during the quarter ended March 31, 2016. We repurchased approximately 7.8 million shares for approximately $500 million under this new program.



The following table summarizes the number of shares repurchased in the fourth quarter of the fiscal year ended March 31, 2016:2019:
Fiscal Month Total Number of Shares Purchased Average Price Paid per Share Total Number of Shares Purchased as part of Publicly Announced Programs Maximum Dollar Value that May Still Be Purchased Under the Programs (in millions)
January 3 - January 30, 2016 577,061
 $66.52
 577,061
 $634
January 31 - February 27, 2016 1,989,912
 $60.36
 1,989,912
 $1,013
February 28 - April 2, 2016 7,374,038
 $64.38
 7,374,038
 $539
  9,941,011
 $63.70
 9,941,011
 
Fiscal Month Total Number of Shares Purchased Average Price Paid per Share Total Number of Shares Purchased as part of Publicly Announced Programs Maximum Dollar Value that May Still Be Purchased Under the Programs (in millions)
December 30, 2018 - January 26, 2019 1,015,281
 $85.91
 1,015,281
 $1,498
January 27, 2019 - February 23, 2019 983,646
 $93.59
 983,646
 $1,406
February 24, 2019 - March 30, 2019 1,230,755
 $98.42
 1,230,755
 $1,285
  3,229,682
 $93.02
 3,229,682
 

Transactions Related to our Convertible Notes and Convertible Note Hedge

During the quarter ended March 31, 2016, we issued, in the aggregate, 2,752,672 shares of our common stock to holders of
our 0.75% Convertible Senior Notes due 2016 (the “Convertible Notes”) that converted such Convertible Notes prior to the quarter ended March 31, 2016 pursuant to their terms. These shares of common stock were issued on multiple dates in January, February and March 2016 in reliance on Section 3(a)(9) of The Securities Act of 1933, as amended.

During the quarter ending June 30, 2016, we expect to settle $27 million in cash and a number of shares of our
common stock equal in value to the excess conversion value. For example, based on the closing stock price of our common
stock of $65.92 at the end of the quarter ended March 31, 2016, approximately 0.4 million shares of our common stock would
be issuable to converting holders. The actual amount of shares issuable upon conversion will be determined based upon the
market price of our common stock during an observation period following any conversion. For more information regarding the
Convertible Notes and the conversion terms thereof, please see “Note 12 - Financing Arrangement” to the Consolidated Financial Statements in this Form 10-K.

In connection with the conversions of the Convertible Notes that were settled during the quarter ended December 31, 2015, we exercised our option under privately negotiated convertible note hedge transactions (the “Convertible Note Hedge”) to acquire 2,752,679 shares of our common stock. The counterparties to the Convertible Note Hedge may be deemed “affiliated purchasers” and may have purchased the shares of our common stock deliverable to us upon exercise of our option during the quarter ended March 31, 2016. Subsequent to March 31, 2016, we expect to receive a number of shares of our common stock under the Convertible Note Hedge substantially equal to the number of shares of our common stock to be issued in connection with any conversions of the Convertible Notes. For more information regarding the Convertible Note Hedge, please see “Note 12 - Financing Arrangement” to the Consolidated Financial Statements in this Form 10-K.


Stock Performance Graph
The following information shall not be deemed to be “filed” with the SEC nor shall this information be incorporated by reference into any future filing under the Securities Act of 1933, as amended, or the Securities Exchange Act, of 1934, as amended, except to the extent that we specifically incorporate it by reference into a filing.
The following graph shows a five-year comparison of cumulative total returns during the period from March 31, 20112014 through March 31, 2016,2019, for our common stock, the S&P 500 Index (to which EA was added in July 2002), the NASDAQ Composite Index, and the RDG Technology Composite Index, each of which assumes an initial value of $100. Each measurement point is as of the end of each fiscal year. The performance of our stock depicted in the following graph is not necessarily indicative of the future performance of our stock.
COMPARISON OF 5 YEAR CUMULATIVE TOTAL RETURN*
Among Electronic Arts Inc., the S&P 500 Index, the NASDAQ Composite Index,
and the RDG Technology Composite Index
fy1910kperformancegraph.jpg
*Based on $100 invested on March 31, 20112014 in stock or index, including reinvestment of dividends.
 
March 31,March 31,
2011 2012 2013 2014 2015 20162014 2015 2016 2017 2018 2019
Electronic Arts Inc.$100
 $84
 $91
 $149
 $301
 $339
$100
 $203
 $228
 $309
 $418
 $350
S&P 500 Index100
 109
 124
 151
 170
 173
100
 113
 115
 134
 153
 168
NASDAQ Composite Index100
 114
 122
 160
 187
 187
100
 118
 119
 146
 176
 195
RDG Technology Composite Index100
 117
 117
 151
 174
 178
100
 118
 122
 152
 193
 226


Item 6:     Selected Financial Data
ELECTRONIC ARTS INC. AND SUBSIDIARIES
SELECTED FIVE-YEAR CONSOLIDATED FINANCIAL DATA
(In millions, except per share data)
 
Year Ended March 31,Year Ended March 31,
STATEMENTS OF OPERATIONS DATA2016 2015 2014 2013 20122019 2018 2017 2016 2015
Net revenue(a)$4,396
 $4,515
 $3,575
 $3,797
 $4,143
$4,950
 $5,150
 $4,845
 $4,396
 $4,515
Cost of revenue1,354
 1,429
 1,347
 1,388
 1,598
1,322
 1,277
 1,298
 1,354
 1,429
Gross profit3,042
 3,086
 2,228
 2,409
 2,545
3,628
 3,873
 3,547
 3,042
 3,086
Total operating expenses2,144
 2,138
 2,195
 2,288
 2,510
2,632
 2,439
 2,323
 2,144
 2,138
Operating income898
 948
 33
 121
 35
996
 1,434
 1,224
 898
 948
Gains on strategic investments, net
 
 
 39
 
Interest and other income (expense), net(21) (23) (26) (21) (17)83
 15
 (14) (21) (23)
Income before provision for (benefit from) income taxes877
 925
 7
 139
 18
Income before provision for income taxes1,079
 1,449
 1,210
 877
 925
Provision for (benefit from) income taxes(279) 50
 (1) 41
 (58)60
 406
(b) 
243
 (279)
(c) 
50
Net income$1,156
 $875
 $8
 $98
 $76
$1,019
 $1,043
 $967
 $1,156
 $875
Earnings per share:                  
Basic$3.73
 $2.81
 $0.03
 $0.32
 $0.23
$3.36
 $3.39
 $3.19
 $3.73
 $2.81
Diluted$3.50
 $2.69
 $0.03
 $0.31
 $0.23
$3.33
 $3.34
 $3.08
 $3.50
 $2.69
Number of shares used in computation:                  
Basic310
 311
 308
 310
 331
303
 308
 303
 310
 311
Diluted330
 325
 316
 313
 336
306
 312
 314
 330
 325
As of March 31,As of March 31,
BALANCE SHEETS DATA2016 2015 2014 2013 20122019 2018 2017 2016 2015
Cash and cash equivalents$2,493
 $2,068
 $1,782
 $1,292
 $1,293
$4,708
 $4,258
 $2,565
 $2,493
 $2,068
Short-term investments1,341
 953
 583
 388
 437
737
 1,073
 1,967
 1,341
 953
Marketable equity securities
 
 
 
 119
Working capital1,936
(a)973
(a)748
 408
 489
4,116
 3,513
 2,784
 1,936
 973
Total assets7,050
 6,147
 5,716
 5,070
 5,491
8,957
 8,584
 7,718
 7,050
 6,147
0.75% convertible senior notes due 2016, net163
(a)633
(a)580
 559
 539

 
 
 163
 633
Senior notes, net989
(b)
 
 
 
994
 992
 990
 989
 
Other long-term liabilities245
 333
 324
 327
 374
367
 506
 253
 245
 333
Total liabilities3,652
 3,080
 3,294
 2,803
 3,033
3,626
 3,989
 3,658
 3,652
 3,080
Total stockholders’ equity3,396
(a)3,036
(a)2,422
 2,267
 2,458
5,331
 4,595
 4,060
 3,396
 3,036

(a)The Convertible Notes are currently convertible
On April 1, 2018, at the optionbeginning of fiscal year 2019, we adopted the holder through July 13, 2016,New Revenue Standard, which significantly changes how we recognize and report net revenue. Financial data for periods prior to April 1, 2018 has not been restated. For more information on the carrying valueNew Revenue Standard, please see Part II, Item 8 of the Convertible Notes was reclassified as a current liability and the excess of the principal amount over the carrying value of the Convertible Notes was reclassified from permanent equity to temporary equitythis Form 10-K in the Consolidated Balance Sheets as of March 31, 2016 and March 31, 2015. See Note 12 - Financing ArrangementsNotes to the Consolidated Financial Statements in this Form 10-K as it relates toNote 1 under the Convertible Notes, the convertibility of the Convertible Notes, and the Convertible Note Hedge and Warrants, which is incorporated by reference into this Item 6.heading “Recently Adopted Accounting Standards”.

(b)In FebruaryFor the fiscal year ended March 31, 2018, we recognized a tax expense of $235 million due to the application of the U.S. Tax Act, enacted on December 22, 2017.

(c)For the fiscal year ended March 31, 2016, we issued $600recognized a tax benefit of $453 million aggregate principal amountfor the reversal of 3.70% Senior Notes due March 1, 2021 (the “2021 Notes”) and $400 million aggregate principal amounta significant portion of 4.80% Senior Notes due March 1, 2026 (the “2026 Notes,” and together with the 2021 Notes, the “Senior Notes”). See Note 12 - Financing Arrangements to the Consolidated Financial Statements in this Form 10-K as it relates to our Senior Notes, which is incorporated by reference into this Item 6.deferred tax valuation allowance.




Item 7:     Management’s Discussion and Analysis of Financial Condition and Results of Operations

OVERVIEW

The following overview is a high-level discussion of our operating results, as well as some of the trends and drivers that affect our business. Management believes that an understanding of these trends and drivers provides important context for our results for the fiscal year ended March 31, 2016,2019, as well as our future prospects. This summary is not intended to be exhaustive, nor is it intended to be a substitute for the detailed discussion and analysis provided elsewhere in this Form 10-K, including in the “Business” section and the “Risk Factors” above, the remainder of this “Management’s Discussion and Analysis of Financial Condition and Results of Operations (“MD&A”)”, and the Consolidated Financial Statements and related Notes.

About Electronic Arts

We are a global leader in digital interactive entertainment.entertainment, with a mission to inspire the world to play. We develop, market, publish and distributedeliver games content and services that can be played by consumersand watched on a variety of platforms, which includeincluding game consoles, (such as the PlayStation from Sony, and the Xbox from Microsoft), PCs, mobile phones and tablets. Some ofIn our games are based on our wholly-owned intellectual property (e.g.,and services, we use brands that we either wholly own (such as Battlefield, Mass Effect,The Sims, Apex Legends, Anthem, Need for Speed The Sims and Plants vs.v. Zombies), and some of our games leverage content that we or license from others (e.g.,(such as FIFA, Madden NFL and Star Wars). We alsodevelop and publish and distribute games developed by third parties (e.g., Titanfall). Our products and services may be purchasedacross diverse genres, such as sports, first-person shooter, action, role-playing and simulation, and offer our games and services through multiplediverse business models and distribution channels, including physical and online retailers, platform providers such as console manufacturers, providersretail, download, subscription and free-to-play. We believe that the breadth and depth of free-to-download PC games, mobile carriersour portfolio and directly through Origin, our own digitalflexibility in business models and distribution platform.channels provide us with strategic advantages.

Financial Results

Our key financial results for our fiscal year ended March 31, 20162019 were as follows:

Total net revenue was $4,396$4,950 million, down 34 percent year-over-year. ExcludingUnder the negative impact of foreign currency exchange rates, we estimate thatOld Revenue Standard, total net revenue would have been $4,662$4,843 million, up 3down 6 percent year over year.
Digital revenue was $2,409 million, up 10 percent year-over-year.
International net revenue was $2,489$3,710 million, up 8 percent year-over-year. Under the Old Revenue Standard, digital net revenue would have been $3,447 million, down 3less than 1 percent year-over-year.year over year.
Gross margin was 69.2 percent.73.3 percent, down 2 percentage points year-over-year. Under the Old Revenue Standard, gross margin would have been 76.6 percent, up 1 percentage point year-over-year.
Operating expenses were $2,144 million.$2,632 million, up 8 percent year-over-year.
Operating income was $996 million, down 31 percent year-over-year. Under the Old Revenue Standard, operating income would have been $1,077 million, down 25 percent year-over-year.
Net income was $1,156$1,019 million, withdown 2 percent year-over-year. Under the Old Revenue Standard, net income would have been $1,086 million, up 4 percent year-over-year.
Diluted earnings per share was $3.33, consistent year-over-year. Under the Old Revenue Standard, diluted earnings per share of $3.50.would have been $3.55, up 6 percent year-over-year.
Operating cash flow was $1,223 million.$1,547 million, down 9 percent year-over-year.
Cash andTotal cash, cash equivalents were $2,493 million and short-term investments were $1,341$5,445 million.
We repurchased 11 million shares of our common stock for $1,192 million.

From time to time, we make comparisons of current periods to prior periods with reference to constant currency. For the fiscal year ended March 31, 2019, foreign currency exchange rates did not have a material impact on our net revenue and operating expenses.




Trends in Our Business

Digital TransformationBusiness. Players increasingly purchase our games as digital downloads, as opposed to purchasing physical discs, and engage with the live services that we provide on an ongoing basis. Our live services provide additional depth and engagement opportunities for our players and include in-game purchases, extra content, subscriptions, and esports. Our net revenue attributable to live services comprised 45 percent of our total net revenue during fiscal year 2019 and we expect that live services net revenue will continue to be material to our business. Our most popular live service is the Ultimate Team mode associated with our sports franchises. Ultimate Team allows players to collect current and former professional players in order to build and compete as a personalized team. Net revenue from Ultimate Team represented approximately 28 percent of our total net revenue during fiscal year 2019, a substantial portion of which was derived from FIFA Ultimate Team. Our business continues to transform from a traditional packaged goods business model to one in which our games and services are sold and delivered digitally, with additional content, features and services helping to extend the life of our packaged goods and digital games. For example, the Ultimate Team mode incorporated into iterations of our FIFA, Madden NFL and NHL franchises and expansion packs available digitally for our Star Wars, Battlefield and Sims franchises have kept many of our players engaged with those games for longer periods of time. Our digital transformation also is also creating opportunities in platforms, content models and modalities of play.the way in which players engage with our games and services. For example, we have leveraged brands and assets from franchises typicallyhistorically associated with consoles and traditional PC gaming, such as FIFA, Madden NFL, The Sims, SimCity, and Star Wars, to create mobile and PC free-to-downloadfree-to-play games that are monetized through a business model through which we sell incremental content and/or features in discrete transactions.live services provided with the game. We also provide ouroffer subscription services, such as EA Access, service for the Xbox OneOrigin Access and Origin Access service on PC, whichPremier, as we look to build deeper relationships with our players and offer increased choice and flexibility for our players access to a selection of EA games and other benefits for a monthly or annual fee.try new games.

OurThe portion of our revenue attributable to our digital transformation also gives usbusiness has significantly increased from 59 percent in fiscal year 2017 to 67 percent in fiscal year 2018 and 75 percent during fiscal year 2019. We expect this portion of our business to continue to increase during fiscal year 2020 relative to packaged goods revenue as we continue to focus on developing and monetizing products and services that can be delivered digitally.

Technological Infrastructure. As our digital business has grown, our games and services increasingly depend on the opportunity to strengthenreliability, availability and security of our player network.technological infrastructure. We are investing and expect to continue to invest in technology, hardware and software to support our games and services, including with respect to security protections. Our industry is prone to, and our systems and networks are subject to, cyber-attacks, computer viruses, worms, phishing attacks, malicious software programs, and other information security incidents that seek to exploit, disable, damage, disrupt or gain access to our networks, our products and services, supporting technological infrastructure, intellectual property and other assets. We expect these threats to our systems and networks to continue.

Rapidly Changing Industry. We operate in a dynamic industry that regularly experiences periods of rapid, fundamental change. In order to remain successful, we are required to anticipate, sometimes years in advance, the ways in which our products and services will compete in the market. We adapt our business by investing in creative and technical talent and new technologies, evolving our business strategies and distribution methods and developing new and engaging products and services. In fiscal 2019, we launched two new intellectual properties (Anthem and Apex Legends), brought Apex Legends to market as our first free-to-play console product, added frontline titles to our Origin Access Premier subscription service, and invested in more ways to reach our players now and in the future, such as cloud gaming and esports. We expect to continue to invest in our business to remain competitive, including investments in, among other things, technology foundation to enable us to build player relationships that can last for years instead of for days or weeks by connectingconnect our players to useach other and to the games they love and the infrastructure to power our games and services. We are adopting consistent, cross-company methodologies to better understand our players’ needs and continue to invest in technology that enables us to deliver content that will resonate with players, and provide more choice in the way that players connect with their games, with each other.other, and with new types of content, including esports broadcasts. This connection also allows us to market and deliver content and services for popular franchises like FIFA, Battlefield and Star Wars to our players more efficiently. That same foundation also enables new player-centric ways to discover and try new experiences, such as our subscription-based EA Access and Origin Access services.



We significantly increased our digital net revenue from $1,833 million in fiscal year 2014 to $2,199 million in fiscal year 2015 and $2,409 million during fiscal year 2016. We expect this portion of our business to continue to grow through fiscal year 2017 and beyond as we continue to focus on developing and monetizing products and services that can be delivered digitally.

Foreign Currency Exchange Rates. International sales are a fundamental part of our business, and the strengthening of the U.S. dollar (particularly relative to the Euro, British pound sterling, Australian dollar, Chinese yuan and South Korean won) has a negative impact on our reported international net revenue, but a positive impact on our reported international operating expenses (particularly the Swedish krona and Canadian dollar) because these amounts are translated at lower rates as compared to periods in which the U.S. Dollar is weaker. While we use foreign currency hedging contracts to mitigate some foreign currency exchange risk, these activities are limited in the protection that they provide us and can themselves result in losses. We estimate that foreign currency exchange rates had a negative impact of $266 million on our reported net revenue during fiscal year 2016 as compared to fiscal year 2015, but the strengthening of the U.S. dollar had a positive impact of $113 million on our reported operating expenses as a significant portion of those expenses are incurred outside the United States.

Mobile and PC Free-to-Download GamesFree-to-Play Games.. The proliferationglobal adoption of mobile phonesdevices and tablets has significantly increased the consumer basea business model for mobile games. The broad consumer acceptance of business models which allowthose devices that allows consumers to try new games with no up-front cost, and pay for additional content or in-game items,that are monetized through the live service associated with the game, has led to significant growth in the mobile gaming industry. We expect the mobile gaming industry to continue to grow during our 2020 fiscal year. Likewise, the mass introduction and wide consumer acceptance of free-to-download, micro-transaction-basedfree-to-play, live service-based, online PC games played over the Internet has also broadened our consumer base.base, and this free-to-play, live service business model is beginning to gain consumer acceptance with respect to console games. We expect revenue generated from mobile, PC and PC free-to-downloadconsole free-to-play games to remain an important part of our business.

We track an estimate of monthly active users (“MAUs”) for our mobile business, which we believe is a useful indicator of player engagement trends for that business. For the fiscal year ended March 31, 2016, we had average MAUs of over 160 million. MAUs are the aggregate number of individuals who accessed a particular game on a particular device in the last 30 days as of the measurement date. For our calculation, an individual who either plays two of our games on a single device, or the same game on two devices in the relevant period, would be counted as two users. Average MAUs for a particular period is the average of the MAUs at each month-end during that period. MAUs are calculated using internal company data based on tracking the activity of user accounts. We also include in this calculation data provided by our third party publishing partners for certain games that we develop but we exclude information from third party titles that we publish. From time to time, we adjust the calculation for user activity that is inconsistent with our methodology. We believe that the numbers are reasonable estimates of our user base for the applicable period of measurement; however, factors relating to user activity may impact these numbers. Our methodology for calculating MAUs may differ from the methodology used by other companies to calculate this metric.

Concentration of Sales Among the Most Popular Games. In all major segments of our industry, we see a large portion of games sales concentrated on the most popular titles, and many of those titles are sequels of prior games.titles. Similarly, a significant portion of our revenue historically has been derived from games and services based on a few popular franchises, several of which we have released on an annual or bi-annual basis. For example, in fiscal year 2016, net revenue generated from the sale of products and services associated with our three largest franchises accounted for approximately 55 percentIn particular, we have historically derived a significant portion of our net revenue. We expect this trend to continue.revenue from our largest and most popular game, FIFA, the annualized version of which is consistently one of the best-selling games in the marketplace.



Recurring Revenue Sources. Our business model includes revenue that we deem recurring in nature, such as revenue from our annualized titles (such assports franchises (e.g., FIFA, and Madden NFL), our console, PC and mobile catalog titles (i.e., titles that did not launch in the current fiscal year), the associated live services and our ongoing mobile business and subscription programs.subscriptions business. We have greater confidence in our abilitybeen able to forecast the revenue from these areas of our business with greater relative confidence than for new offerings.games, services and business models. As we continue to leverage the digital transformation in our industry and incorporate new contentbusiness models and modalities of play into our games, our goal is to continue to look for opportunities to expand the recurring portion of our business.

Net Bookings. In order to improve transparency into our business, we disclose an operating performance metric, net bookings. Net bookings is defined as the net amount of products and services sold digitally or sold-in physically in the period. Net bookings is calculated by adding total net revenue to the change in deferred net revenue for online-enabled games and, for periods after the fourth quarter of fiscal 2018, mobile platform fees.

The following is a calculation of our total net bookings for the periods presented:
 Year Ended March 31,
(In millions)

2019 2018
Total net revenue$4,950
 $5,150
Change in deferred net revenue (online-enabled games)182
 30
Mobile platform fees(188) 
Net bookings$4,944
 $5,180

Net bookings were $4,944 million for fiscal 2019 driven by sales related to FIFA Ultimate Team, FIFA 19, Madden NFL 19, The Sims 4 and Battlefield V. Net bookings decreased $236 million or 5 percent as compared to fiscal 2018 due primarily to a decrease in Star Wars Battlefront II, Need for Speed Payback and Mass Effect: Andromeda,partially offset by Battlefield V, Anthem and Apex Legends. Digital net bookings were $3,722 million for fiscal 2019 driven by sales of FIFA Ultimate Team, The Sims 4 and Madden NFL 19, an increase of $184 million or 5 percent as compared to fiscal 2018. The increase in digital net bookings was driven by growth in live services which grew $211 million or 10 percent year-over-year, primarily due to growth in bookings associated with FIFAUltimate Team and bookings from Apex Legends; and full game downloads which grew $56 million or 8 percent year-over-year, due to continued growth in digital downloads of our games. In particular, Battlefield V, Anthem andthe FIFA franchise were downloaded at a greater rate than comparable titles in previous fiscal years. These increases were offset by a decrease of $83 million or 13 percent in our mobile business primarily due to declines from aging titles across our portfolio.

Recent Developments

Stock Repurchase Program. Internal Transfer of Intellectual Property RightsIn May 2015, our Board of Directors authorized a program. Subsequent to repurchase up to $1 billion of our common stock. This stock repurchase program expires on May 31, 2017. During the fiscal year ended March 31, 2016,2019, we repurchasedcompleted an intra-entity sale of some of our intellectual property rights to our Swiss subsidiary, where our international business is headquartered. This transaction will result in the recognition of a deferred tax asset, which we estimate at approximately 6.9 million shares for approximately $461 million under$2.3 billion, subject to a realizability analysis. For more information, please see Part II, Item 8 of this Form 10-K in the May 2015 program. We continueNotes to actively repurchase shares under this program.Consolidated Financial Statements in Note 11 — Income Taxes.

On February 3, 2016, our Board of Directors authorized a new program to repurchase up to $500 million of EA’s common stock. This program was incremental to the May 2015 program. We have completed repurchases under the February 2016 program, repurchasing 7.8 million shares for approximately $500 million.


















CRITICAL ACCOUNTING POLICIES AND ESTIMATES

Our Consolidated Financial Statements have been prepared in accordance with accounting principles generally accepted in the United States (“U.S. GAAP”). The preparation of these Consolidated Financial Statements requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities, contingent assets and liabilities, and revenue and expenses during the reporting periods. The policies discussed below are considered by management to be critical because they are not only important to the portrayal of our financial condition and results of operations, but also because application and interpretation of these policies requires both management judgment and estimates of matters that are inherently uncertain and unknown. As a result, actual results may differ materially from our estimates.
For a complete discussion of our critical accounting policies and estimates with respect to revenue recognition for revenue transactions occurring prior to April 1, 2018, which were accounted for under ASC 605, Revenue Recognition Sales Returns (the “Old Revenue Standard” or “ASC 605”), refer to Part II, Item 7 “Management’s Discussion and Allowances,Analysis of Financial Condition and Bad Debt ReservesResults of Operations” under the subheading Critical Accounting Policies and Estimates included in our Annual Report on Form 10-K for our fiscal year ended March 31, 2018, filed with the SEC on May 23, 2018. With respect to revenue transactions occurring on April 1, 2018 and onward, our revenue recognition accounting policy is set forth below and follows ASC 606, Revenue from Contracts with Customers (the “New Revenue Standard” or “ASC 606”).
Revenue Recognition
We derive revenue principally from sales of interactive softwareour games, and related content (e.g., micro-transactions)extra-content and services that can be played by customers on a variety of platforms which include game consoles, (such as the PlayStation from Sony and the Xbox from Microsoft), PCs, mobile phones and tablets. WeOur product and service offerings include, but are not limited to, the following:

full games with both online and offline functionality (“Games with Services”), which generally includes (1) the initial game delivered digitally or via physical disc at the time of sale and typically provide access to offline core game content (“software license”); (2) updates on a when-and-if-available basis, such as software patches or updates, and/or additional free content to be delivered in the future (“future update rights”); and (3) a hosted connection for online playability (“online hosting”);

full games with online-only functionality which require an Internet connection to access all gameplay and functionality (“Online-Hosted Service Games”);

extra content related to Games with Services and Online-Hosted Service Games which provides access to additional in-game content;

subscriptions, such as Origin Access, Origin Access Premier and EA Access, that generally offers access to a selection of full games, in-game content, online services and other benefits typically for a recurring monthly or annual fee; and

licensing our games to third parties to distribute and host our games.

Effective April 1, 2018, we evaluate revenue recognition based on the criteria set forth in FASB Accounting Standards Codification (“ASC”) 605,ASC 606, Revenue Recognition and ASC 985-605, Software: Revenue Recognitionfrom Contracts with Customers.

We evaluate and recognize revenue by:

identifying the contract(s) with the customer;

identifying the performance obligations in the contract;

determining the transaction price;

allocating the transaction price to performance obligations in the contract; and

recognizing revenue as each performance obligation is satisfied through the transfer of a promised good or service to a customer (i.e., “transfer of control”).

Certain of our full game and/or extra content are sold to resellers with a contingency that the full game and/or extra content cannot be resold prior to a specific date (“Street Date Contingency”). We recognize revenue for transactions that have a Street


Date Contingency when the Street Date Contingency is removed and the full game and/or extra content can be resold by the reseller. For digital full game and/or extra content downloads sold to customers, we recognize revenue when the full game and/or extra content is made available for download to the customer.

Online-Enabled Games

Games with Services. Our sales of Games with Services are evaluated to determine whether the software license, future update rights and the online hosting are distinct and separable. Sales of Games with Services are generally determined to have three distinct performance obligations: software license, future update rights, and the online hosting.

Since we do not sell the performance obligations on a stand-alone basis, we consider market conditions and other observable inputs to estimate the stand-alone selling price for each performance obligation. We recognize revenue from these arrangements upon transfer of control for each performance obligation. For the portion of the transaction price allocated to the software license, revenue is recognized when control of the license has been transferred to the customer. For the portion of the transaction price allocated to the future update rights and the online hosting, revenue is recognized as the services are provided.

Online-Hosted Service Games. Sales of our Online-Hosted Service Games are determined to have one distinct performance obligation: the online hosting. We recognize revenue from these arrangements as the service is provided.

Extra Content. Revenue received from sales of downloadable content are derived primarily from the sale of virtual currencies and digital in-game content to our customers to enhance their gameplay experience. Sales of extra content are accounted for in a manner consistent with the treatment for our Games with Services and Online-Hosted Service Games as discussed above, depending upon whether or not the extra content has offline functionality.

Subscriptions

Revenue from subscriptions is recognized over the subscription term as the service is provided.

Licensing Revenue
In certain countries, we utilize third-party licensees to distribute and host our games in accordance with license agreements, for which the licensees typically pay us a fixed minimum guarantee and/or sales-based royalties. These arrangements typically include multiple performance obligations, such as a time-based license of software and future update rights. We recognize as revenue a portion of the minimum guarantee when we transfer control of the license of software (generally upon commercial launch) and the remaining portion ratably over the contractual term in which we provide the licensee with future update rights. Any sales-based royalties are generally recognized as the related sales occur by the licensee.


Revenue Classification

We classify our revenue as either product revenue or service and other revenue. Generally, performance obligations that are recognized upfront upon transfer of control are classified as product revenue, while performance obligations that are recognized over the Estimated Offering Period or subscription period as the services are provided are classified as service revenue.

Product revenue.revenue. Our product revenue includes revenue associated withallocated to the sale of software games or related content, whether delivered via a physical disc (e.g., packaged goods) or delivered digitally (e.g., full-game downloads, extra-content), and licensing of game software to third-parties.license performance obligation. Product revenue also includes revenue from mobile full-game downloads that do not require our hosting support (e.g., premium mobile games) in orderthe licensing of software to utilize the game or related content (i.e. can be played with or without an Internet connection), and sales of tangible products such as hardware, peripherals, or collectors’ items.third-parties.

Service and other revenue.revenue. Our service revenue includes revenue recognizedallocated to the future update rights and the online hosting performance obligations. This also includes revenue allocated to the future update rights from time-based subscriptions and games or related contentthe licensing of software to third-parties, software that requiresoffers an online-only service such as our hosting support in order to utilize theUltimate Team game or related content (i.e., can only be played with an Internet connection). This includes (1) entitlements to content that are accessed through hosting services (e.g., micro-transactions for Internet-based, social network and free-to-download mobile games), (2) massively multi-player online (“MMO”) games (both software gamemode, and subscription sales), (3) subscriptions for our Battlefield Premium, EA Access, and Pogo-branded online game services, and (4) allocated service revenue from sales of software games with an online service element (i.e., “matchmaking” service). Our other revenue includes advertising and non-software licensing revenue.services.

With respect to the allocated service revenue from sales of software games withSignificant Judgments around Revenue Arrangements

Identifying performance obligations. Performance obligations promised in a matchmaking service mentioned above, our allocation of proceeds between product and service revenue for presentation purposes iscontract are identified based on management’s best estimate of the selling price of the matchmaking service with the residual value allocatedgoods and services that will be transferred to product revenue. Our estimate of the selling price of the matchmaking service is comprised of several factors including, but not limited to, prior selling prices for the matchmaking service, prices charged separately by other third-party vendors for similar service offerings, and a cost-plus-margin approach. We review the estimated selling price of the online matchmaking service on a regular basis and use this methodology consistently to allocate revenue between product and service for software game sales with a matchmaking service.

We evaluate and recognize revenue when all four of the following criteria are met:

Evidence of an arrangement. Evidence of an agreement with the customer that reflectsare both capable of being distinct, (i.e., the terms and conditions to delivercustomer can benefit from the related productsgoods or services either on its own or together with other resources that are readily available), and are distinct in the context of the contract (i.e., it is separately identifiable from other goods or services in the contract). To the extent a contract includes multiple promises, we must be present.apply judgment to determine whether those promises are separate and distinct performance obligations. If these criteria are not met, the promises are accounted for as a combined performance obligation.

Fixed or determinable fee. If a portion of the arrangement fee is not fixed or determinable, we recognize revenue as the amount becomes fixed or determinable.


Collection is deemed probable. Collection is deemed probable if we expectDetermining the customer to be able to pay amounts under the arrangement as those amounts become due. If we determine that collection is not probable as the amounts become due, we generally conclude that collection becomes probable upon cash collection.transaction price.

Delivery. For packaged goods, delivery is considered to occur when a product is shipped and the risk of loss and rewards of ownership have transferred to the customer. For digital downloads, delivery is considered to occur when the software is made available to the customer for download. For services and other, delivery is generally considered to occur as the service is delivered, whichThe transaction price is determined based on the underlying service obligation. If thereconsideration that we will be entitled to receive in exchange for transferring our goods and services to the customer. Determining the transaction price often requires significant judgment, based on an assessment of contractual terms and business practices. It further includes review of variable consideration such as discounts, sales returns, price protection, and rebates, which is significant uncertaintyestimated at the time of acceptance, revenue isthe transaction. See below for additional information regarding our sales returns and price protection reserves. In addition, the transaction price does not include an estimate of the variable consideration related to sales-based royalties. Sales-based royalties are recognized once acceptance is reasonably assured.as the sales occur.



Online-Enabled Games

TheAllocating the transaction price. Allocating the transaction price requires that we determine an estimate of the relative stand-alone selling price for each distinct performance obligation. Determining the relative stand-alone selling price is inherently subjective, especially in situations where we do not sell the performance obligation on a stand-alone basis (which occurs in the majority of our transactions). In those situations, we determine the relative stand-alone selling price based on various observable inputs using all information that is reasonably available. Examples of observable inputs and information include: historical internal pricing data, cost plus margin analyses, third-party external pricing of similar or same products and services such as software gameslicenses and related content have online connectivity wherebymaintenance support within the enterprise software industry. The results of our analysis resulted in a consumer may be ablespecific percentage of the transaction price being allocated to download unspecified content or updates on a when-and-if-available basis (“unspecified updates”) for use with the original game software. In addition, we may also offer an online matchmaking service that permits consumers to play against each other via the Internet without a separate fee. U.S. GAAP requires us to account for the consumer’s right to receive unspecified updates or the matchmaking service for no additional fee as a “bundled” sale, or multiple-element arrangement.performance obligation.

We have an established historical pattern of providing unspecified updates (e.g.,Determining the Estimated Offering Period. player roster updatesThe offering period is the period in which we offer to Madden NFL 16) to online-enabled gamesprovide the future update rights and/or online hosting for the game and related extra content at no additional charge to the consumer. We do not have vendor-specific objective evidence of fair value (“VSOE”) for these unspecified updates, and thus, as required by U.S. GAAP, we recognize revenue from the sale of these online-enabled games and related content over the period we expect to offer the unspecified updates to the consumer (“estimated offering period”).

Estimated Offering Period

sold. Because the offering period is not an explicitly defined period, we must make an estimate of the offering period.period for the service related performance obligations (i.e., future update rights and online hosting). Determining the estimated offering periodEstimated Offering Period is inherently subjective and is subject to regular revision based on historical online usage. For example, in determining the estimated offering period for unspecified updates associated with our online-enabled games,revision. Generally, we consider the average period of time consumerscustomers are online as online connectivity is required. On an annual basis, we review consumers’ online gameplay of all online-enabled games that have been released 12 to 24 months prior towhen estimating the evaluation date. For example, if our evaluation date is April 1, 2015, we evaluate all online-enabled games released between April 1, 2013 and March 31, 2014. Based on this population of games, for all players that register the game online within the first six months of release of the game to the general public, we compute the weighted-average number of days for each online-enabled game, based on when a player initially registers the game online to when that player last plays the game online.offering period. We then compute the weighted-average number of days for all online-enabled games by multiplying the weighted-average number of days for each online-enabled game by its relative percentage of total units sold from these online-enabled games (i.e., a game with more units sold will have a higher weighting to the overall computation than a game with fewer units sold). Under a similar computation, we also consider the estimated period of time between the date a game unit is sold to a reseller and the date the reseller sells the game unit to an end consumer (i.e.the customer (i.e., time in channel). Based on these two calculationsfactors, we then consider the method of distribution. For example,, physical software games sold at retail would have a composite offering period equal to the online gameplay period plus time in channel as opposed to digitally distributeddigitally-distributed software gameslicenses which are delivered immediately via digital download and thus have no concept of channel. therefore, the offering period is estimated to be only the online gameplay period.

Additionally, we consider results from prior analyses, known and expected online gameplay trends, as well as disclosed service periods for competitors’ games in determining the estimated offering periodEstimated Offering Period for future sales.We believe this provides a reasonable depiction of the transfer of future update rights and online hosting to our customers, as it is the best representation of the time period during which our games are played. We recognize revenue for future update rights and online hosting performance obligations ratably on a straight-line basis over this period as there is a consistent pattern of delivery for these performance obligations. These performance obligations are generally recognized over an estimated nine-month period beginning in the month after shipment for software licenses sold through retail and an estimated six-month period for digitally-distributed software licenses beginning in the month of sale.

While we consistently apply this methodology, inherent assumptions used in this methodologyDeferred Net Revenue

Because the majority of our sales transactions include future update rights and online hosting performance obligations, which online-enabled gamesare subject to sample, whether to use only units that have registered online, whether to weight the number of days for each game, whether to weight the days based on the units sold of each game, determining thea recognition period of time betweengenerally six to nine months, our deferred net revenue balance is material. This balance increases from period to period by the daterevenue being deferred for current sales with these service obligations and is reduced by the recognition of sale to reseller andrevenue from prior sales that were deferred. Generally, revenue is recognized as the date of sale to the consumer and assessing online gameplay trends.
Other Multiple-Element Arrangements
In some of our multiple-element arrangements, we sell tangible products with software and/or software-related offerings. These tangible productsservices are generally either peripherals or ancillary collectors’ items, such as figurines and comic books. Revenue for these arrangements is allocated to each separate unit of accounting for each deliverable using the relative selling prices of each deliverable in the arrangement based on the selling price hierarchy described below. If the arrangement contains more than one software deliverable, the arrangement consideration is allocated to the software deliverables as a group and then allocated to each software deliverable.

We determine the selling price for a tangible product deliverable based on the following selling price hierarchy: VSOE (i.e., the price we charge when the tangible product is sold separately) if available, third-party evidence (“TPE”) of fair value (i.e., the price charged by others for similar tangible products) if VSOE is not available, or our best estimate of selling price (“BESP”) if neither VSOE nor TPE is available. Determining the BESP is a subjective process that is based on multiple factors including, but not limited to, recent selling prices and related discounts, market conditions, customer classes, sales channels and other factors. Provided the other three revenue recognition criteria other than delivery have been met, we recognize revenue upon delivery to the customer as we have no further obligations.provided.



We must make assumptions and judgments in order to (1) determine whether and when each element is delivered, (2) determine whether VSOE exists for each undelivered element, and (3) allocate the total price among the various elements, as applicable. Changes to any of these assumptions and judgments, or changes to the elements in the arrangement, could cause a material increase or decrease in the amount of revenue that we report in a particular period.
Principal Agent Considerations

We evaluate sales to end customers of our interactive softwarefull games and related content via third partythird-party storefronts, including digital storefronts such as Microsoft’s Xbox Games Store, Sony PSN,Sony’s PlayStation Store, Apple App Store, and Google Play Store, in order to determine whether or not we are acting as the primary obligorprincipal in the sale to the end consumer,customer, which we consider in determining if revenue should be reported gross or net of fees retained by the third-party storefront. An entity is the principal if it controls a good or service before it is transferred to the end customer. Key indicators that we evaluate in determining gross versus net treatment include but are not limited to the following:

Thethe underlying contract terms and conditions between the various parties to the transaction;
which party is primarily responsible for delivery/fulfillment offulfilling the productpromise to provide the specified good or service to the end consumercustomer;
Thewhich party responsible forhas inventory risk before the billing, collection of fees and refundsspecified good or service has been transferred to the end consumercustomer; and
The storefront and Terms of Sale that governwhich party has discretion in establishing the end consumer’s purchase ofprice for the productspecified good or serviceservice.
The party that sets the pricing with the end consumer and has credit risk
Based on an evaluation of the above indicators, except as discussed below, we have determined that generally the third party is considered the primary obligorprincipal to end consumerscustomers for the sale of our interactive software games.full games and related content. We therefore report revenue related to these arrangements net of the fees retained by the storefront. However, for sales arrangements via Apple App Store and Google Play Store, EA is considered the principal to the end customer and thus, we report revenue on a gross basis and mobile platform fees are reported within cost of revenue.

Payment Terms

Substantially all of our transactions have payment terms, whether customary or on an extended basis, of less than one year; therefore, we generally do not adjust the transaction price for the effects of any potential financing components that may exist.

Sales and Value-Added Taxes

Revenue is recorded net of taxes assessed by governmental authorities that are imposed at the time of the specific revenue-producing transaction between us and our customer, such as sales and value-added taxes.

Sales Returns and Allowances and Bad DebtPrice Protection Reserves

Sales returns and price protection are considered variable consideration under ASC 606. We reduce revenue for estimated future returns and price protection which may occur with our distributors and retailers (“channel partners”). Price protection represents our practice to provide our channel partners with a credit allowance to lower their wholesale price on a particular productgame unit that they have not resold to end consumers.customers. The amount of the price protection for permanent markdowns is generally the difference between the old wholesale price and the new reduced wholesale price. Credits are also given for short-term promotions that temporarily reduce the wholesale price. In certain countries for our PC and console packaged goods software products, we also have a practice offor allowing channel partners to return older software products in the channel in exchange for a credit allowance. As a general practice, we do not give cash refunds.

When evaluating the adequacy of sales returns and price protection allowances,reserves, we analyze the following: historical credit allowances, current sell-through of our channel partners’ inventory of our software products, current trends in retail and the video game industry, changes in customer demand, acceptance of our software products, and other related factors. In addition, we monitor the volume of sales to our channel partners and their inventories, as substantial overstocking in the distribution channel could result in high returns or higher price protection in subsequent periods.

In the future, actual returns and price protections may materially exceed our estimates as unsold software products in the distribution channels are exposed to rapid changes in consumercustomer preferences, market conditions or technological obsolescence due to new platforms, product updates or competing software products. While we believe we can make reliable estimates regarding these matters, these estimates are inherently subjective. Accordingly, if our estimates change, our returns and price protection allowancesreserves would change and would impact the transaction price and thus, the total net revenue accounts receivable and deferred net revenuerelated balance sheet accounts that we report.

Fair Value Estimates
Business Combinations.We determine our allowance for doubtful accounts by evaluatingmust estimate the following: customer creditworthiness, current economic trends, historical experience, agefair value of current accounts receivable balances,assets acquired, liabilities and changescontingencies assumed, acquired in-process technology, and contingent consideration issued in financial condition or payment terms of our customers. Significant management judgment is required to estimate our allowance for doubtful accounts in any accounting period. The amount and timing of our bad debt expense and cash collection could change significantly as a result of a change in anybusiness combination. Our assessment of the evaluation factors mentioned above.
Royalties and Licenses
Our royalty expenses consist of payments to (1) content licensors, (2) independent software developers, and (3) co-publishing and distribution affiliates. License royalties consist of payments made to celebrities, professional sports organizations, movie studios and other organizations for our use of their trademarks, copyrights, personal publicity rights, content and/or other intellectual property. Royalty payments to independent software developers are payments for the development of intellectual property related to our games. Co-publishing and distribution royalties are payments made to third parties for the delivery of products.estimated fair value



Royalty-based obligations with content licensors and distribution affiliatesof each of these can have a material effect on our reported results as intangible assets are either paid in advance and capitalizedamortized over various estimated useful lives. Furthermore, the estimated fair value assigned to an acquired asset or liability has a direct impact on the amount we recognize as prepaid royalties or are accrued as incurred and subsequently paid. These royalty-based obligations are generally expensed to costgoodwill, which is an asset that is not amortized. Determining the fair value of revenue generally at the greaterassets acquired requires an assessment of the contractual ratehighest and best use or an effective royalty rate based on the total projected net revenue for contracts with guaranteed minimums. Significant judgment is required to estimate the effective royalty rate for a particular contract. Because the computation of effective royalty rates requires us to project future revenue, it is inherently subjective as our future revenue projections must anticipate a number of factors, including (1) the total number of titles subject to the contract, (2) the timing of the release of these titles, (3) the number of software units and amount of extra content that we expectexpected price to sell which can be impacted by a number of variables, including product quality, number of platforms we release on, the timing of the title’s release and competition, and (4) future pricing. Determining the effective royalty rate for our titles is particularly challenging due to the inherent difficulty in predicting the popularity of entertainment products. Furthermore, if we conclude that we are unable to make a reasonably reliable forecast of projected net revenue, we recognize royalty expense at the greater of contract rate or on a straight-line basis over the term of the contract. Accordingly, if our future revenue projections change, our effective royalty rates would change, which could impact the amount and timing of royalty expense we recognize.

Prepayments made to thinly capitalized independent software developers and co-publishing affiliates are generally made in connection with the development of a particular product, and therefore, we are generally subject to development risk prior to the release of the product. Accordingly, payments that are due prior to completion of a product are generally expensed to research and development over the development period as the services are incurred. Payments due after completion of the product (primarily royalty-based in nature) are generally expensed as cost of revenue.

Our contracts with some licensors include minimum guaranteed royalty payments, which are initially recorded as an asset and as a liability at the contractual amount when no performance remains with the licensor. When performance remains with the licensor, we record guarantee payments as an asset when actually paid and as a liability when incurred, rather than recording the asset and the related expected future cash flows. Determining the fair value of acquired in-process technology also requires an assessment of our expectations related to the use of that technology. Determining the fair value of an assumed liability upon executionrequires an assessment of the contract. Royalty liabilitiesexpected cost to transfer the liability. Determining the fair value of contingent consideration requires an assessment of the probability-weighted expected future cash flows over the period in which the obligation is expected to be settled, and applying a discount rate that appropriately captures the risk associated with the obligation. The significant unobservable inputs used in the fair value measurement of the contingent consideration payable are classified as current liabilitiesforecasted earnings. Significant changes in forecasted earnings would result in significantly higher or lower fair value measurement. This fair value assessment is also required in periods subsequent to the extent such royalty paymentsa business combination. Such estimates are contractually due within the next 12 months.inherently difficult and subjective and can have a material impact on our Consolidated Financial Statements.

Each quarter, we also evaluate the expected future realization of our royalty-based assets, as well as any unrecognized minimum commitments not yet paid to determine amounts we deem unlikely to be realized through product and service sales. Any impairments or losses determined before the launch of a product are generally charged to research and development expense. Impairments or losses determined post-launch are charged to cost of revenue. We evaluate long-lived royalty-based assets for impairment using undiscounted cash flows when impairment indicators exist. If impairment exists, then the assets are written down to fair value. Unrecognized minimum royalty-based commitments are accounted for as executory contracts, and therefore, any losses on these commitments are recognized when the underlying intellectual property is abandoned (i.e., cease use) or the contractual rights to use the intellectual property are terminated.
Income Taxes

We recognize deferred tax assets and liabilities for both (1) the expected impact of differences between the financial statement amount and the tax basis of assets and liabilities and (2) the expected future tax benefit to be derived from tax losses and tax credit carryforwards. We record a valuation allowance against deferred tax assets when it is considered more likely than not that all or a portion of our deferred tax assets will not be realized. In making this determination, we are required to give significant weight to evidence that can be objectively verified. It is generally difficult to conclude that a valuation allowance is not needed when there is significant negative evidence, such as cumulative losses in recent years. Forecasts of future taxable income are considered to be less objective than past results. Therefore, cumulative losses weigh heavily in the overall assessment.

In addition to considering forecasts of future taxable income, we are also required to evaluate and quantify other possible sources of taxable income in order to assess the realization of our deferred tax assets, namely the reversal of existing deferred tax liabilities, the carry backcarryback of losses and credits as allowed under current tax law, and the implementation of tax planning strategies. Evaluating and quantifying these amounts involves significant judgments. Each source of income must be evaluated based on all positive and negative evidence; this evaluation involves assumptions about future activity. Certain taxable temporary differences that are not expected to reverse during the carry forward periods permitted by tax law cannot be considered as a source of future taxable income that may be available to realize the benefit of deferred tax assets.
From
On December 22, 2017, the third quarterTax Cuts and Jobs Act (the “U.S. Tax Act”) was enacted which significantly revised the U.S. corporate income tax system by, among other things, lowering the U.S. corporate income tax rates to 21 percent, generally implementing a territorial tax system, and imposing a one-time transition tax on the deemed repatriation of fiscalundistributed earnings of foreign subsidiaries (the “Transition Tax”). We have concluded the accounting under the U.S. Tax Act within the time period set forth in SAB 118, the SEC guidance that allowed for a measurement period of up to one year 2009after the enactment date of the U.S. Tax Act to finalize the third quarterrecording of fiscal year 2016, we maintained a 100% valuation allowance against mostthe related tax impacts, including the impacts of ourthe Transition Tax, the remeasurement of U.S. deferred tax assets because there was insufficient positive evidence to overcomeand liabilities as a result of the existing negative evidence such that it was not more likely than not thatreduction of the U.S. deferredcorporate tax assets were realizable. While we reportedrate, and the accounting policy election related to U.S. pre-tax income in fiscal year 2015, because we reportedtaxes on foreign earnings. We recorded tax expense of $235 million related to the U.S. pre-tax losses during the previous seven fiscal years, as well as in the


second and third quarters of fiscal year 2016, we continued to maintain the 100% valuation allowance through the third quarter of fiscal year 2016.
In the fourth quarter of fiscal year 2016, we realized significant U.S. pre-tax incomeTax Act for both the fourth quarter and the fiscal year ended March 31, 2016. As2018, $192 million of which relates to the Transition Tax. During the fiscal year ended March 31, 2016,2019, we had reported positive operating performance inmade no material adjustments to our provisional amounts recognized due to the U.S. for two consecutive fiscal years and had also reported a cumulative three-year U.S. pre-tax profit. In addition,Tax Act during the fourth quarter of fiscal year 2016, we completed our financial plan for fiscal year 2017 and expect continued positive operating performance inended March 31, 2018.

The U.S. Tax Act creates new U.S. taxes on foreign earnings. An accounting policy election is available to either recognize the deferred tax impacts of the U.S. taxes on foreign earnings or to account for them as a period cost. We alsohave elected to account for the impacts of these new taxes as a period cost.

Prior to the U.S. Tax Act, a substantial majority of undistributed earnings of our foreign subsidiaries were considered forecaststo be indefinitely reinvested. As a result of future taxable income and evaluated the utilization of tax credit carryforwards prior to their expiration. After considering these factors, we determined that the positive evidence overcame any negative evidence and concluded that it was more likely than not that theU.S. Tax Act, substantially all previously unremitted earnings for which no U.S. deferred tax assets were realizable. As a result, we released the valuation allowance against all of theliability had been accrued have now been subject to U.S. federal deferred tax assets and a portion of the U.S. state deferred tax assets during the fourth quarter of fiscal year 2016. Accordingly, we recorded a $453 million income tax benefit in fiscal year 2016 for the reversal of a significant portiontax. Any future earnings of our deferredforeign subsidiaries are generally available for repatriation without a material incremental U.S. tax valuation allowance.cost.
As of March 31, 2016, we maintained a valuation allowance of $114 million, primarily related to specific U.S. state deferred tax assets and foreign capital loss carryovers, due to uncertainty about the future realization of these assets. In determining the amount of deferred tax assets that are more likely than not to be realized, we evaluated the potential to realize the assets through the utilization of tax loss and credit carrybacks, the reversal of existing taxable temporary differences, future taxable income exclusive of the reversal of existing taxable temporary differences, and certain tax planning strategies.
In the ordinary course of our business, there are many transactions and calculations where the tax law and ultimate tax determination is uncertain. As part of the process of preparing our Consolidated Financial Statements, we are required to estimate our income taxes in each jurisdiction in which we operate prior to the completion and filing of tax returns for such periods. This process requires estimating both our geographic mix of income and our uncertain tax positions in each jurisdiction where we operate. These estimates involve complex issues and require us to make judgments about the likely application of the tax law to our situation,


as well as with respect to other matters, such as anticipating the positions that we will take on tax returns prior to our actually preparing the returns and the outcomes of disputes with tax authorities. The ultimate resolution of these issues may take extended periods of time due to examinations by tax authorities and statutes of limitations. In addition, changes in our business, including acquisitions, changes in our international corporate structure, changes in the geographic location of business functions or assets, changes in the geographic mix and amount of income, as well as changes in our agreements with tax authorities, valuation allowances, applicable accounting rules, applicable tax laws and regulations, rulings and interpretations thereof, developments in tax audit and other matters, and variations in the estimated and actual level of annual pre-tax income can affect the overall effective income tax rate.

ImpactIMPACT OF RECENTLY ISSUED ACCOUNTING STANDARDS
The information under the subheading “Impact of Recently Issued Accounting Standards
In April 2015, the FASB issued ASU 2015-05,Standards” in Intangibles - GoodwillNote 1 — Description of Business and Other - Internal-Use Software (Topic 350-40). The amendmentsBasis of this ASU will help entities evaluatePresentationto the accounting for fees paid by a customer in a cloud computing arrangement by providing guidance as to whether an arrangement includes the sale or license of software. The requirements will be effective for annual periods (and interim periods within those annual periods) beginning after December 15, 2015. The amendment may be adopted either prospectively to all arrangements entered into or materially modified after the effective date or retrospectively. Early adoption is permitted. We expect to adopt this new standard in the first quarter of fiscal year 2017. We do not expect the adoption to have a material impact on our Consolidated Financial Statements.
In March 2016, the FASB issued ASU 2016-09, Compensation - Stock Compensation (Topic 718): Improvements to Employee Share-Based Payment Accounting, related to simplifications of employee share-based payment accounting. This pronouncement eliminates the APIC pool concept and requires that excess tax benefits and tax deficiencies be recorded in the income statement when awards are settled. The pronouncement also addresses simplifications related to statement of cash flows classification, accounting for forfeitures, and minimum statutory tax withholding requirements. The pronouncement is effective for annual periods (and for interim periods within those annual periods) beginning after December 15, 2016. We are currently evaluating the timing and the impact of this new standard on our Consolidated Financial Statements and related disclosures.in this Form 10-K is incorporated by reference into this Item 7.

In January 2016, the FASB issued ASU 2016-01, Financial Instruments (Topic 825-10), which requires that most equity investments be measured at fair value, with subsequent changes in fair value recognized in net income. The ASU also impacts financial liabilities under the fair value option and the presentation and disclosure requirements for financial instruments.
The requirements will be effective for annual periods (and interim periods within those annual periods) beginning after December 15, 2017. We are currently evaluating the impact of this new standard on our Consolidated Financial Statements and related disclosures.


In March 2016, the FASB issued ASU 2016-04, Liabilities – Extinguishments of Liabilities (Subtopic 405-20): Recognition of Breakage for Certain Prepaid Stored-Value Products. The amendments in the ASU are designed to provide guidance and eliminate diversity in the accounting for derecognition of prepaid stored-value product liabilities. Typically, a prepaid stored-value product liability is to be derecognized when it is probable that a significant reversal of the recognized breakage amount will not subsequently occur. This is when the likelihood of the product holder exercising its remaining rights becomes remote. This estimate shall be updated at the end of each period. The amendments in this ASU are effective for annual periods (and interim periods within those annual periods) beginning after December 15, 2017. Early adoption is permitted. We are currently evaluating the timing of adoption and impact of this new standard on our Consolidated Financial Statements and related disclosures.
In May 2014, the FASB issued ASU 2014-09, Revenue from Contracts with Customers (Topic 606), which requires an entity to recognize the amount of revenue to which it expects to be entitled for the transfer of promised goods or services to customers. The ASU will replace most existing revenue recognition guidance in U.S. GAAP when it becomes effective. The standard permits the use of either the retrospective or cumulative effect transition method. This new revenue standard, as amended by ASU 2015-14, is effective in the first quarter of fiscal year 2019. In March 2016, the FASB issued ASU 2016-08, Revenue from Contracts with Customers: Principal versus Agent Considerations (Reporting Revenue Gross versus Net), which clarifies the guidance in the new revenue standard on assessing whether an entity is a principal or agent in a revenue transaction. This conclusion impacts whether an entity reports revenue on a gross or net basis. In April 2016, the FASB issued ASU 2016-10, Revenue from Contracts with Customers: Identifying Performance Obligations and Licensing, which clarifies the guidance in the new revenue standard regarding an entity’s identification of its performance obligations in a contract, as well as an entity’s evaluation of the nature of its promise to grant a license of intellectual property and whether or not that revenue is recognized over time or at a point in time. In May 2016, the FASB issued ASU 2016-12, Revenue from Contracts with Customers: Narrow-Scope Improvements and Practical Expedients, which amends the guidance in the new revenue standard on collectibility, noncash consideration, presentation of sales tax, and transition. The amendments are intended to address implementation issues that were raised by stakeholders and provide additional practical expedients to reduce the cost and complexity of applying the new revenue standard. These pronouncements have the same effective date as the new revenue standard. While we are currently evaluating the method of adoption and the impact of the new revenue standard, as amended, on our Consolidated Financial Statements and related disclosures, we believe the adoption of the new standard may have a significant impact on the accounting for certain transactions with multiple elements or “bundled” arrangements (for example, sales of online-enabled games for which we do not have VSOE for unspecified future updates) because the requirement to have VSOE for undelivered elements under current accounting standards is eliminated under the new standard. Accordingly, we may be required to recognize as revenue a portion of the sales price upon delivery of the software, as compared to the current requirement of recognizing the entire sales price ratably over an estimated offering period. While we are still evaluating the total impact of the new revenue standard, as amended, we believe adoption of this new standard will have a material impact on our Consolidated Financial Statements and related disclosures.
In February 2016, the FASB issued ASU 2016-02, Leases (Topic 842). The FASB issued this update to increase transparency and comparability among organizations by recognizing lease assets and lease liabilities on the balance sheet and disclosing key information about leasing arrangements. The updated guidance is effective for annual periods beginning after December 15, 2018, including interim periods within those fiscal years. Early adoption of the update is permitted. We are currently evaluating the timing of adoption and impact of this new standard on our Consolidated Financial Statements and related disclosures.



RESULTS OF OPERATIONS
Our fiscal year is reported on a 52- or 53-week period that ends on the Saturday nearest March 31. Our results of operations for the fiscal year ended March 31, 2016 contained 53 weeks2019, 2018 and ended on April 2, 2016. Our results of operations for the fiscal years ended March 31, 2015 and 2014 each2017 contained 52 weeks each and ended on March 28, 201530, 2019, March 31, 2018 and March 29, 2014,April 1, 2017, respectively. For simplicity of disclosure, all fiscal periods are referred to as ending on a calendar month-end.month end.

Net Revenue
Net revenue consists of sales generated from (1) videofull games sold as packaged goodsdigital downloads or as digital downloadspackaged goods and designed for play on game consoles (such as the PlayStation from Sony and the Xbox from Microsoft) and PCs, (2) videofull games for mobile phones and tablets, (3) separate software products and content and online gamelive services associated with these products,games, such as extra-content (4) subscriptions that generally offer access to a selection of full games, in-game content, online services and other benefits, and (5) licensing our game softwaregames to third parties (5) allowingto distribute and host our games.
We provide two different measures of our Net Revenue: (1) Net Revenue by Product revenue and Service and other companies to manufacturerevenue, and sell(2) Net Revenue by Composition, which is primarily based on method of distribution. Management places a greater emphasis and focus on assessing our products in conjunction withbusiness through a review of the Net Revenue by Composition (Digital, and Packaged goods and other) than by Net Revenue by Product revenue and Service and other products, and (6) advertisements on our online web pages and in our games.revenue.

Comparison of Fiscal Year 20162019 to Fiscal Year 20152018

On April 1, 2018, we adopted the New Revenue Standard, which significantly changes the way in which we recognize revenue, including the way in which we present mobile platform fees. We elected to apply the New Revenue Standard using the modified retrospective method. Because of that election, revenue for the fiscal year ended March 31, 2018 has not been restated and is reported under the accounting standards in effect for that period. In order to facilitate year-over-year comparisons, in the Net Revenue and Cost of Revenue tables below, we have quantified the amount of the year-over-year change attributable to (1) the adoption of the New Revenue Standard, (2) the change in the way in which we present mobile platform fees and (3) our operations. The amount attributable to our operations is equivalent to the difference between current and prior period net revenues under the Old Revenue Standard. For more information on the adoption of the New Revenue Standard, including information related to the change in how we report mobile revenue, please see Part II, Item 8 of this Form 10-K in the Notes to Consolidated Financial Statements in Note 1 under the heading “Recently Adopted Accounting Standards”.
Net Revenue
For Net revenue from our operations for fiscal year 2016, net revenue was $4,3962019 decreased $307 million, and decreased $119 million, or 3 percent, as compared to fiscal year 2015.2018. This decrease was driven by a $757$742 million decrease in revenue primarily from Titanfall, and the Battlefield franchise and FIFA World Cup franchises.Mass Effect: Andromeda. This decrease was partially offset by a $638$435 million increase in revenue primarily from theStar Wars, Madden NFL FIFA and SimCity franchises.The Sims franchises.

Net Revenue by Product Revenue and Service and Other Revenue

Our net revenueNet Revenue by productProduct revenue and serviceService and other revenue for fiscal years 20162019 and 20152018 was as follows (in millions):

Year Ended March 31,
Year Ended March 31,      Changes due to:
2016 2015 $ Change % Change2019 2018 Total Change ASC 606 Adoption Mobile Platform Fees under ASC 606 Operational
Net revenue:                  
Product$2,497
 $2,568
 $(71) (3)%$1,593
 $2,586
 $(993) $(611) $
 $(382)
Service and other1,899
 1,947
 (48) (2)%3,357
 2,564
 793
 530
 188
 75
Total net revenue$4,396
 $4,515
 $(119) (3)%$4,950
 $5,150
 $(200) $(81) $188
 $(307)


Product Revenue

For Product net revenue from our operations for fiscal year 2016, product revenue was $2,497 million, primarily driven by FIFA 16, FIFA 15 and Star WarsBattlefront. Product revenue2019 decreased $71$382 million, as compared to fiscal year 2015.2018. This decrease was driven by a $434$635 million decrease primarily from the Need for Speed, Battlefield I and FIFA World Cup franchises.Mass Effect: Andromeda. This decrease was partially offset by a $363$253 million increase primarily from Star Wars BattlefrontThe Sims 4 and Dragon Age: InquisitionNeed for Speed Payback .and the UFC franchise.



Service and Other Revenue

For Service and other net revenue from our operations for fiscal year 20162019 increased $75 million, as compared to fiscal year 2018, service and other revenue. This increase was $1,899 million, primarily driven by a $281 million increase primarily from FIFA Ultimate Team and Apex Legends. This increase was partially offset by a $206 million decrease primarily from the Star Wars: The Old Republic.Wars and Battlefield franchises and ServiceNeed for Speed 2015, SimCity Mobile and Mass Effect: Andromeda.
Supplemental Net Revenue by Composition
As we continue to evolve our business and othermore of our products are delivered to consumers digitally, we place a significant emphasis and focus on assessing our business performance through a review of net revenue by composition.

Our net revenue by composition for fiscal years 2019 and 2018 was as follows (in millions):
 Year Ended March 31,
       Changes due to:
 2019 2018 Total Change ASC 606 Adoption Mobile Platform Fees under ASC 606 Operational
Net revenue:           
Full game downloads$680
 $707
 $(27) $49
 $
 $(76)
Live services2,216
 2,083
 133
 9
 
 124
Mobile814
 660
 154
 17
 188
 (51)
Total Digital$3,710
 $3,450
 $260
 $75
 $188
 $(3)
            
Packaged goods and other$1,240
 $1,700
 $(460) $(156) $
 $(304)
Total net revenue$4,950
 $5,150
 $(200) $(81) $188
 $(307)
Digital Net Revenue

Digital net revenue includes full-game downloads, live services, and mobile revenue. Full game download includes revenue from digital sales of full games on console and PC. Live services include revenue from sales of extra content for console, PC, browser games, game software licensed to our third-party publishing partners who distribute our games digitally, subscriptions, and advertising. Mobile includes revenue from the sale of full games and extra content on mobile phones and tablets.

Digital net revenue from our operations for fiscal year 20162019 decreased $48$3 million,, or 2 percent, as compared to fiscal year 20152018. This decrease was due to a $76 million decrease in full-game download revenue primarily driven by Battlefield 1 and a $51 million decrease in mobile revenue primarily driven by Madden Mobile and SimCity Mobile, partiallyoffset by a $124 million increase in live services revenue primarily driven by our Ultimate Team game mode.

Packaged Goods and Other Net Revenue

Packaged goods net revenue includes revenue from software that is distributed physically. This includes (1) net revenue from game software distributed physically through traditional channels such as brick and mortar retailers, and (2) our software licensing revenue from third parties (for example, makers of console platforms, personal computers or computer accessories) who include certain of our products for sale with their products (for example, OEM bundles). Other net revenue includes our non-software licensing revenue.

Packaged goods and other net revenue from our operations for fiscal year 2019 decreased $304 million, as compared to fiscal year 2018. This decrease was driven by a $421$448 million decrease primarily from Titanfall Battlefield 1and Battlefield 4 PremiumMass Effect: Andromeda. This decrease was ,partially offset by a $373$144 million increase primarily from the Madden NFL franchise, Need for Speed 2015Star Wars Battlefront II, UFC 3 and SimCity BuildItThe Sims 4.





Cost of Revenue

Cost of revenue for fiscal years 20162019 and 20152018 was as follows (in millions):
Year Ended March 31,
      Changes due to:
March 31,
2016
 
% of
Related
 Net Revenue
 March 31,
2015
 
% of
Related
 Net Revenue
 % Change 
Change as a
% of Related
Net Revenue
2019 2018 Total Change ASC 606 Adoption Mobile Platform Fees under ASC 606 Operational
Cost of revenue:                      
Product$938
 37.6% $1,028
 40.0% (8.8)% (2.4)%$517
 $822
 (305) $(120) $
 $(185)
Service and other416
 21.9% 401
 20.6% 3.7 % 1.3 %805
 455
 350
 120
 188
 42
Total cost of revenue$1,354
 30.8% $1,429
 31.7% (5.2)% (0.9)%$1,322
 $1,277
 $45
 $
 $188
 $(143)

Cost of Product Revenue

Cost of product revenue consists of (1) inventory costs,manufacturing royalties, net of volume discounts and other vendor reimbursements, (2) certain royalty expenses for celebrities, professional sports leagues, movie studios and other organizations, and independent software developers, (3) manufacturing royalties, net of volume discounts and other vendor reimbursements,inventory costs, (4) expenses for defective products, (5) write-offs of post launch prepaid royalty costs and losses on previously unrecognized licensed intellectual property commitments, (6) amortization of certain intangible assets,
(7) personnel-related costs, and (8) warehousing and distribution costs. We generally recognize volume discounts when they are
earned from the manufacturer (typically in connection with the achievement of unit-based milestones); whereas other vendor
reimbursements are generally recognized as the related revenue is recognized.

Cost of product revenue from operations decreased by $90$185 million or 8.8 percent in during fiscal year 2016,2019, as compared to fiscal year 2015. Cost of product revenue decreased2018. This decrease was primarily due to a loss of $122 million on previously unrecognized licensed intellectual property commitment recognized during fiscal year 2015. Excluding the impact of the $122 million loss, cost of product revenue increased $32 million, or 4 percent, primarily due to an increasedecrease in inventory and royalty costs driven byassociated with Star Wars Battlefront II, which was launched during the third quarter of fiscal year 2016,2018, with no comparable royalty-bearing title launched during fiscal year 20152019.

Cost of Service and Other Revenue

Cost of service and other revenue consists primarily of (1) royalty costs, (2) data center, bandwidth and server costs associated
with hosting our online games and websites, (3) inventory costs, (4) platformpayment processing fees from operating our website-based
games on third party platforms, and (5) credit cardmobile platform fees associated with our service revenue.mobile revenue (for transactions in which we are acting as the principal in the sale to the end customer).

Cost of service and other revenue increased by $15$42 million or 3.7 percent in during fiscal year 2016,2019, as compared to fiscal year 2015. The2018. This increase was primarily due to an increase in inventory costs due to the launch ofassociated with Need for Speed 2015 Anthem and Apex Legends, which launched as online-only titles during fiscal year 2016, offset by a decrease2019 and resulted in inventory costs due to Titanfall, launchedfor the Xbox 360 during fiscal year 2015.significant data center, bandwidth and server usage.

Total Cost of Revenue as a Percentage of Total Net Revenue
During the fiscal year ended March 31, 2016, total cost of revenue as a percentage of total net revenue remained relatively consistent as compared to the fiscal year ended March 31, 2015.
Research and Development
Research and development expenses consist of expenses incurred by our production studios for personnel-related costs, related overhead costs, contracted services, depreciation and any impairment of prepaid royalties for pre-launch products. Research and development expenses for our online products include expenses incurred by our studios consisting of direct development and related overhead costs in connection with the development and production of our online games. Research and development expenses also include expenses associated with our digital platform, software licenses and maintenance, and management overhead.
Research and development expenses for fiscal years 20162019 and 20152018 were as follows (in millions):
March 31,
2016
 
% of Net
Revenue
 March 31,
2015
 
% of Net
Revenue
 $ Change % Change
March 31,
2019
March 31,
2019
 
% of Net
Revenue
 March 31,
2018
 
% of Net
Revenue
 $ Change % Change
$1,109
 25% $1,094
 24% $15
 1%1,433
 29% $1,320
 26% $113
 9%
Research and development expenses increased by $15$113 million,, or 19 percent,, in fiscal year 2016,2019, as compared to fiscal year 2015. Excluding the estimated $702018. This $113 million positive impact of foreign currency exchange rates, we estimate that research and development would have increased by $85 million. This $85 million increase on a constant currency basis was primarily due to


(1) a $44$65 million increase in personnel-related costs primarily resulting from higher payroll taxes,an increase in headcount due to our continued investment in our studios and the fiscal year 2016 containing 53 weeks as compared to 52 weeksRespawn acquisition, partially offset by reduction of variable compensation and related expenses, (2) a $38 million increase in fiscal year 2015, and annual salary increases, (2)stock-based compensation primarily in connection with the Respawn acquisition, (3) a $22 million increase in contracted services, primarily related to the Titanfallfacilities-related costs, and UFC franchises, and Unravel, during(4) an increase in losses of $15 million from our cash flow hedging program in fiscal year 2016,2019 as compared to the same period in the prior fiscal year 2018. We use hedges to protect against currency exchange rate movements in our research and (3) development expenses. These increases were partially offset by


a $21$41 million increasedecrease in stock-based compensation.development advances primarily resulting from the extinguishment of development advances payable to Respawn as a result of our acquisition.

Marketing and Sales
Marketing and sales expenses consist of personnel-related costs, related overhead costs, advertising, marketing and promotional expenses, net of qualified advertising cost reimbursements from third parties.
Marketing and sales expenses for fiscal years 20162019 and 20152018 were as follows (in millions):
March 31,
2016
 
% of Net
Revenue
 March 31,
2015
 
% of Net
Revenue
 $ Change % Change
March 31,
2019
March 31,
2019
 
% of Net
Revenue
 March 31,
2018
 
% of Net
Revenue
 $ Change % Change
$622
 14% $647
 14% $(25) (4)%702
 14% $641
 12% $61
 10%
Marketing and sales expenses decreasedincreased by $25$61 million, or 410 percent, in fiscal year 2016,2019, as compared to fiscal year 2015. Excluding2018. This $61 million increase was primarily due to an increase in advertising and promotional spending associated with our 2019 game launches, particularlywith respect to the estimated $25 million positive impact of foreign currency exchange rates, marketing and sales expense remained consistent during the fiscal year ended March 31, 2016 as compared to the fiscal year ended March 31, 2016.promotional campaigns associated with our two new intellectual properties, Anthem and Apex Legends.

General and Administrative
General and administrative expenses consist of personnel and related expenses of executive and administrative staff, corporate functions such as finance, legal, human resources, and information technology, (“IT”), related overhead costs, fees for professional services such as legal and accounting, and allowances for doubtful accounts.
General and administrative expenses for fiscal years 20162019 and 20152018 were as follows (in millions):
March 31,
2016
 
% of Net
Revenue
 March 31,
2015
 
% of Net
Revenue
 $ Change % Change
March 31,
2019
March 31,
2019
 
% of Net
Revenue
 March 31,
2018
 
% of Net
Revenue
 $ Change % Change
$406
 9% $386
 9% $20
 5%460
 9% $469
 9% $(9) (2)%
General and administrative expenses increaseddecreased by $20$9 million,, or 52 percent,, in fiscal year 2016,2019, as compared to fiscal year 2015. Excluding the estimated $192018. This $9 million positive impact of foreign currency exchange rates, general and administrative expenses would have increased by $39 million. This $39 million increase on a constant currency basisdecrease was primarily due to (1) a $18$24 million decrease in contracted services primarily due to lower legal expenses. This decrease was partially offset by an $11 million increase primarily in facilities-related expenses, (2)IT security costs and a $18$6 million increase in personnel-related costs primarily resulting from higher payroll taxes, the fiscal year 2016 containing 53 weeks as compared to 52 weeks in fiscal year 2015, and annual salary increases, (3) a $10 millionan increase in stock-based compensation. This was partially offset by a $6 million decrease in litigation matters during fiscal year 2016 as compared to fiscal year 2015.headcount.

Income Taxes
Provision for (benefit from) income taxes for fiscal years 20162019 and 20152018 was as follows (in millions):
March 31, 2016 Effective Tax Rate March 31, 2015 Effective Tax Rate
$(279) (31.8)% $50
 5.4%
From the third quarter of fiscal year 2009 to the third quarter of fiscal year 2016, we maintained a 100% valuation allowance against most of our U.S. deferred tax assets because there was insufficient positive evidence to overcome the existing negative evidence such that it was not more likely than not that the U.S. deferred tax assets were realizable. While we reported U.S. pre-tax income in fiscal year 2015, because we reported U.S. pre-tax losses during the previous seven fiscal years, as well as in the second and third quarters of fiscal year 2016, we continued to maintain the 100% valuation allowance through the third quarter of fiscal year 2016.
In the fourth quarter of fiscal year 2016, we realized significant U.S. pre-tax income for both the fourth quarter and the fiscal year ended March 31, 2016. As of March 31, 2016, we had reported positive operating performance in the U.S. for two consecutive fiscal years and had also reported a cumulative three-year U.S. pre-tax profit. In addition, during the fourth quarter of fiscal year 2016, we completed our financial plan for fiscal year 2017 and expect continued positive operating performance in the U.S. We also considered forecasts of future taxable income and evaluated the utilization of tax credit carryforwards prior to their expiration. After considering these factors, we determined that the positive evidence overcame any negative evidence and concluded that it was more likely than not that the U.S. deferred tax assets were realizable. As a result, we released the valuation allowance against all of the U.S. federal deferred tax assets and a portion of the U.S. state deferred tax assets during
March 31, 2019 Effective Tax Rate March 31, 2018 Effective Tax Rate
$60
 5.6% $406
 28.0%


the fourth quarter of fiscal year 2016. Accordingly, we recorded a $453 million income tax benefit in fiscal year 2016 for the reversal of a significant portion of our deferred tax valuation allowance.
Our effective tax rate for fiscal year 2016 was a tax benefit of 31.8 percent, primarily due to the reversal of the U.S. deferred tax valuation allowance. Excluding the impact of the reversal of the valuation allowance, our effective tax rate for fiscal year 2016 would have been 19.8 percent, which differs from the statutory rate of 35.0 percent primarily due to non-U.S. profits subject to a reduced or zero tax rates.
Our effective tax rate for the fiscal year 2015 differs fromended March 31, 2019 was 5.6 percent as compared 28.0 percent for the same period in fiscal year 2018. Our effective tax rate and resulting provision for income taxes for the fiscal year ended March 31, 2019 was significantly lower than the same period in fiscal year 2018 due to the recognition of the impacts of the U.S. Tax Act in fiscal year ended March 31, 2018, a change in the mix of earnings, and the lower statutory tax rate applied to earnings realized in the U.S. The U.S. Tax Act significantly revised the U.S. corporate income tax system by, among other things, lowering the U.S. corporate income tax rate to 21 percent, generally implementing a territorial tax system and imposing the Transition Tax.
We have concluded the accounting under the U.S. Tax Act within the time period set forth in SAB 118, the SEC guidance that allowed for a measurement period of 35.0 percentup to one year after the enactment date of the U.S. Tax Act to finalize the recording of the related tax impacts, including the impacts of the Transition Tax, the remeasurement of U.S. deferred tax assets and liabilities as a result of the utilizationreduction of the U.S. deferredcorporate tax assets subjectrate, and the accounting policy election related to a valuation allowance andU.S. taxes on foreign earnings. We recorded tax benefitsexpense of $235 million related to the expiration of statutes of limitations andU.S. Tax Act for the resolution of examinations by taxing authorities.
Prior to fiscal year 2016,ended March 31, 2018, $192 million of which relates to the Transition Tax. During the year ended March 31, 2019, we made no material adjustments to our effective income tax rates have been significantly affected byprovisional amounts recognized due to the U.S. valuation allowance. As a resultTax Act during the fiscal year ended March 31, 2018.



The U.S. Tax Act creates new U.S. taxes on foreign earnings. An accounting policy election is available to either recognize the deferred tax impacts of the releaseU.S. taxes on foreign earnings or to account for them as a period cost. We have elected to account for the impacts of the valuation allowance in fiscal year 2016, we do not anticipate that ourthese new taxes as a period cost.

Our effective income tax rates for fiscal year 2017 and future periods will be as significantly affected by changes in our deferred tax valuation allowance as they were prior to fiscal year 2017. Our effective income tax rates for fiscal year 20172020 and future periods will continue to depend on a variety of factors, including changes in the deferred tax valuation allowance, changes in our business, such as acquisitions and intercompany transactions, changes in our internationalcorporate structure, changes in the geographic location of business functions or assets, changes in the geographic mix of income, changes in or termination of our agreements with tax authorities, applicable accounting rules, applicable tax laws and regulations, rulings and interpretations thereof, developments in tax audit and other matters, and variations in our annual pre-tax income or loss. We incur certainanticipate that the impact of excess tax expenses that do not decline proportionately with declines in our pre-tax consolidated income or loss. As abenefits and tax deficiencies may result in absolute dollar terms, our tax expense will have a greater influence onsignificant fluctuations to our effective tax rate at lower levelsin the future.

Subsequent to the fiscal year ended March 31, 2019, we completed an intra-entity sale of pre-tax income or loss than at higher levels. In addition, at lower levelssome of pre-tax income or loss, our effective tax rateintellectual property rights to our Swiss subsidiary, where our international business is headquartered. The transaction did not result in a taxable gain. Under U.S. GAAP, any profit resulting from this intercompany transaction will be more volatile.
Historically, we have considered all undistributed earnings of our foreign subsidiaries to be indefinitely reinvested outsideeliminated upon consolidation. However, the transaction resulted in a step-up of the United StatesSwiss tax deductible basis in the transferred intellectual property rights and, accordingly, no U.S. taxes have been provided thereon. Duringcreated a temporary difference between the fourth quarterbook basis and the tax basis of fiscal year 2016, we issued the Senior Notes and announced a $500 million stock repurchase program. In light of these future obligations, we reevaluated our intent to indefinitely reinvest all earnings of foreign subsidiary companies, and concluded that a portion of earnings of certain subsidiaries will no longer be considered to be indefinitely reinvested.such intellectual property rights. As a result, we have recognizedthis transaction will result in the recognition of a deferred tax liability of $43 million forasset, which we estimate at approximately $2.3 billion, subject to a realizability analysis. The deferred tax asset will be recognized as a one-time tax benefit in our consolidated financial statements during the three months ending June 30, 2019. This deferred tax asset will reverse over a 20-year period and is subject to a periodic realizability analysis. The deferred tax asset and the one-time tax benefit will be measured based on the Swiss tax rate expected to apply in the years the asset will be recovered. We will not recognize any deferred taxes related to the U.S. income taxes on foreign earnings associated with respectthis transfer due to such earnings.our policy election to recognize these taxes as a period cost. We currently intenddo not expect the transaction to continue to indefinitely reinvest a substantial majority of the undistributed earnings ofimpact our foreign subsidiaries outside of the United States.cash taxes or our operating cash flow in fiscal year 2020.


Comparison of Fiscal Year 20152018 to Fiscal Year 2014
Net Revenue2017
For the comparison of fiscal year 2015, net revenue was $4,515 million and increased $940 million, or 26 percent, as compared2018 to fiscal year 2014. This increase was driven by a $1,481 million increase in revenue primarily from2017, refer to Part II, Item 7 “Management’s Discussion and Analysis of Financial Condition and Results of Operations” of our Annual Report on Form 10-K for our fiscal year ended March 31, 2018, filed with the FIFA and Madden NFL franchises, and SEC on May 23, 2018 under the subheading “Titanfall. Comparison of Fiscal Year 2018 to Fiscal Year 2017.This increase was partially offset by a $541 million decrease in revenue primarily from the SimCity, Crysis, Dead Space, and NCAA Football franchises, and Star Wars: The Old Republic.

Net Revenue by Product Revenue and Service and Other Revenue

Our net revenue by product revenue and service and other revenue for fiscal years 2015 and 2014 was as follows (in millions):
 Year Ended March 31,
 2015 2014 $ Change % Change
Net revenue:       
Product$2,568
 $2,134
 $434
 20%
Service and other1,947
 1,441
 506
 35%
Total net revenue$4,515
 $3,575
 $940
 26%

Product Revenue



For fiscal year 2015, product revenue was $2,568 million, primarily driven by FIFA 15, FIFA 14 and Battlefield 4. Product revenue increased $434 million, or 20 percent, as compared to fiscal year 2014. This increase was driven by an $837 million increase primarily from the FIFA, Madden NFL and Dragon Age franchises. This increase was partially offset by a $403 million decrease primarily from the Crysis, Dead Space, NCAA Football, Tiger Woods PGA Tour and Army of Two franchises.

Service and Other Revenue

For fiscal year 2015, service and other revenue was $1,947 million, primarily driven by FIFA Ultimate Team, Titanfall, and Battlefield 4 Premium. Service and other revenue for fiscal year 2015 increased $506 million, or 35 percent, as compared to fiscal year 2014. This increase was driven by a $660 million increase primarily from Titanfall and the FIFA and Plants vs Zombies franchises. This increase was partially offset by a $154 million decrease primarily from SimCity franchise, Star Wars: The Old Republic, and Pogo-branded online games services.

Cost of Revenue

Cost of revenue for fiscal years 2015 and 2014 was as follows (in millions):
 March 31,
2015
 
% of
Related
 Net Revenue
 March 31,
2014
 
% of
Related
 Net Revenue
 % Change 
Change as a
% of Related
Net Revenue
Cost of revenue:           
Product$1,028
 40.0% $1,032
 48.4% (0.4)% (8.4)%
Service and other401
 20.6% 315
 21.9% 27.3 % (1.3)%
Total cost of revenue$1,429
 31.7% $1,347
 37.7% 6.1 % (6.0)%

Cost of Product Revenue

Cost of product revenue decreased by $4 million, or 0.4 percent in fiscal year 2015, as compared to fiscal year 2014. Cost of product revenue decreased primarily due to an increase of digital product offerings (which have a lower average cost than our packaged goods and other product net revenue) during fiscal year 2015, as compared to the fiscal year 2014, partially offset by a loss of $122 million on a previously unrecognized licensed intellectual property commitment recognized during the three months ended June 30, 2014.

Cost of Service and Other Revenue

Cost of service and other revenue increased by $86 million, or 27.3 percent in fiscal year 2015, as compared to fiscal year 2014. The increase was primarily due to an increase in royalty-related costs due to FIFA Ultimate Team, Madden Ultimate Team, and Titanfall.

Total Cost of Revenue as a Percentage of Total Net Revenue
During the fiscal year ended March 31, 2015, total cost of revenue as a percentage of total net revenue decreased by 6.0 percent as compared to the fiscal year ended March 31, 2014. Excluding the loss of $122 million on previously unrecognized license intellectual property recognized during three months ended June 30, 2014, total cost of revenue as a percentage of total net revenue decreased 8.8 percent as a result of an increase in our digital products and services that generally have a lower cost than our packaged goods and other products.

Research and Development
Research and development expenses for fiscal years 2015 and 2014 were as follows (in millions):
March 31,
2015
 
% of Net
Revenue
 March 31,
2014
 
% of Net
Revenue
 $ Change % Change
$1,094
 24% $1,125
 31% $(31) (3)%
Research and development expenses decreased by $31 million, or 3 percent, in fiscal year 2015, as compared to fiscal year 2014. Excluding the $20 million positive impact of foreign currency exchange rates due to translation and related cash flow hedging activities, we estimate that research and development would have decreased by $11 million. This $11 million decrease was primarily due to a $15 million decrease in personnel-related costs resulting from a reduction in headcount and a $17


million decrease in contracted services as a result of higher development contracted services in fiscal year 2014 due to Titanfall, Battlefield 4, and EA SportsUFC as compared to the current fiscal year. These decreases were partially offset by a $21 million increase in facility-related costs primarily due to $6 million in operating costs for new office expansions and $5 million in certain facility closures.
Marketing and Sales
Marketing and sales expenses for fiscal years 2015 and 2014 were as follows (in millions):
March 31,
2015
 
% of Net
Revenue
 March 31,
2014
 
% of Net
Revenue
 $ Change % Change
$647
 14% $680
 19% $(33) (5)%
Marketing and sales expenses decreased by $33 million, or 5 percent, in fiscal year 2015, as compared to fiscal year 2014. The decrease was primarily due to (1) a $9 million decrease in personnel-related costs, (2) a $10 million decrease in facility-related costs, and (3) a $9 million decrease in contracted services due to fewer frontline title releases during fiscal year 2015 than during fiscal year 2014.
General and Administrative
General and administrative expenses for fiscal years 2015 and 2014 were as follows (in millions):
March 31,
2015
 
% of Net
Revenue
 March 31,
2014
 
% of Net
Revenue
 $ Change % Change
$386
 9% $410
 11% $(24) (6)%
General and administrative expenses decreased by $24 million, or 6 percent, in fiscal year 2015, as compared to fiscal year 2014, primarily due to a $30 million expense related to the settlement of a litigation matter during the fiscal year ended March 31, 2014 and an $23 million decrease in costs incurred on a license, both related to our college football franchise. This was partially offset by an $11 million increase primarily related to other litigation matters and a $16 million increase in personnel-related costs during the fiscal year ended March 31, 2015.
Acquisition-Related Contingent Consideration
Acquisition-related contingent consideration for fiscal years 2015 and 2014 were as follows (in millions):
March 31,
2015
 
% of Net
Revenue
 March 31,
2014
 
% of Net
Revenue
 $ Change % Change
(3)  % (35) (1)% $32
 91%
During fiscal year 2015, acquisition-related contingent consideration credits decreased by $32 million, or 91 percent, as compared to fiscal year 2014, primarily resulting from changes in the fair market value of the acquisition-related contingent consideration of our PopCap acquisition during fiscal year 2014. The PopCap earn-out expired on December 31, 2013. No payments were made under this earn-out.
Income Taxes
Provision for (benefit from) income taxes for fiscal years 2015 and 2014 was as follows (in millions):
March 31, 2015 Effective Tax Rate March 31, 2014 Effective Tax Rate
$50
 5.4% $(1) (14.3)%
Our effective tax rate for fiscal year 2015 was a tax expense of 5.4 percent. The fiscal year 2015 effective tax rate differs from the statutory rate of 35.0 percent primarily due to the utilization of U.S. deferred tax assets, which were subject to a valuation allowance, excess tax benefits from stock-based compensation deductions allocated directly to contributed capital, and non-U.S. profits subject to a reduced or zero tax rates. The provision for income taxes for fiscal year 2015 differs from the benefit from income taxes for fiscal year 2014 primarily due to benefits related to the expiration of statutes of limitations and the resolution of examinations by taxing authorities recorded in fiscal year 2014.
Our effective tax rate for the fiscal year 2014 differs from the statutory rate of 35.0 percent as a result of the utilization of U.S. deferred tax assets subject to a valuation allowance and tax benefits related to the expiration of statutes of limitations and the resolution of examinations by taxing authorities.



LIQUIDITY AND CAPITAL RESOURCES 
As of March 31, IncreaseAs of March 31,  
(In millions)2016 2015 2019 2018 Increase/(Decrease)
Cash and cash equivalents$2,493
 $2,068
 $425
$4,708
 $4,258
 $450
Short-term investments1,341
 953
 388
737
 1,073
 (336)
Total$3,834
 $3,021
 $813
$5,445
 $5,331
 $114
Percentage of total assets54% 49%  61% 62%  
Year Ended March 31, ChangeYear Ended March 31,  
(In millions)2016 2015 2019 2018 Change
Cash provided by operating activities$1,223
 $1,067
 $156
Cash used in investing activities(484) (470) (14)
Cash used in financing activities(306) (255) (51)
Net cash provided by operating activities$1,547
 $1,692
 $(145)
Net cash provided by investing activities169
 622
 (453)
Net cash used in financing activities(1,253) (643) (610)
Effect of foreign exchange on cash and cash equivalents(8) (56) 48
(13) 22
 (35)
Net increase in cash and cash equivalents$425
 $286
 $139
$450
 $1,693
 $(1,243)

For the comparison of fiscal year 2018 to fiscal year 2017, refer to Part II, Item 7 “Management’s Discussion and Analysis of Financial Condition and Results of Operations” of our Annual Report on Form 10-K for our fiscal year ended March 31, 2018, filed with the SEC on May 23, 2018 under the subheading “Liquidity and Capital Resources”.



Changes in Cash Flow
Operating Activities. CashNet cash provided by operating activities increased $156decreased by $145 million during fiscal year 20162019 as compared to fiscal year 2015.2018. The increase wasdecrease is primarily driven by lower cash receipts related to a $281 milliondecrease in net bookings and an increase in net income,cash paid for taxes, partially offset by the settlement of noncurrent operating obligations.lower royalty payments and higher interest income.
Investing Activities. Cash used inNet cash provided by investing activities increased $14decreased by $453 million during fiscal year 20162019 as compared to fiscal year 20152018 primarily driven by a $230$1,478 million increasedecrease in purchasesproceeds from the sales and maturities of short-term investments. This was partially offset by a $214$945 million increasedecrease in proceeds from the sales and maturitiespurchase of short-term investment during the fiscal year ended March 31, 2016 as compared to the fiscal year ended March 31, 2015.investments and a $92 million decrease in payments in connection with mergers and acquisitions activity.
Financing Activities. CashNet cash used in financing activities increased $51by $610 million during fiscal year 20162019 as compared to fiscal year 20152018 primarily due to a $681$591 million increase in repurchases of sharesthe repurchase and retirement of our common stock mainly driven by the repurchase program authorized in February 2016, and $470 million of repayments of our Convertible Notes in connection with conversions of the Convertible Notes prior to maturity. This was offset by (1) $989 million net proceeds from the issuance of Senior Notes during February 2016, (2) a $64 million increase in excess tax benefit from stock-based compensation recognized, and (3) a $47 million increase in proceeds from the exercise of stock options and ESPP.stock.
Short-term Investments
Due to our mix of fixed and variable rate securities, our short-term investment portfolio is susceptible to changes in short-term interest rates. As of March 31, 2016,2019, our short-term investments had gross unrealized gainslosses of $2$1 million, or less than 1 percent of the total in short-term investments, and gross unrealized lossesgains of less than $1 million, or less than 1 percent of the total in short-term investments. From time to time, we may liquidate some or all of our short-term investments to fund operational needs or other activities, such as capital expenditures, business acquisitions or stock repurchase programs. Depending on which short-term investments we liquidate to fund these activities, we could recognize a portion, or all, of the gross unrealized gains or losses.

Convertible Notes and Convertible Note Hedge
In July 2011, we issued $632.5 million aggregate principal amount of 0.75% Convertible Senior Notes due 2016 (the “Convertible Notes”), of which $163 million aggregate principal amount remained outstanding as of March 31, 2016. The Convertible Notes will mature on July 15, 2016, unless purchased earlier or converted in accordance with their terms prior to such date.
The Convertible Notes are convertible at the option of the holder through July 13, 2016. During fiscal year 2016, approximately $497 million principal value of the Convertible Notes were converted by holders thereof. During fiscal year 2016, we repaid $470 million principal balance of the Convertible Notes and issued approximately 7.8 million shares of common stock to noteholders with a fair value of $518 million, resulting in a loss on extinguishment of $10 million. We also received and cancelled approximately 7.8 million shares of common stock from the exercise of the Convertible Note Hedge during fiscal year 2016.


Subsequent to the fiscal year ended March 31, 2016 and through May 23, 2016, we received an immaterial amount of conversion requests for the Convertible Notes. During the quarter ending June 30, 2016, we expect to settle conversion requests with $27 million in cash and a number of shares of our common stock equal in value to the excess conversion value. Based on the closing price of our common stock of $65.92 at the end of the fiscal year ended March 31, 2016, approximately 0.4 million shares of our common stock would be issuable to converting holders. The actual amount of shares issuable upon conversion will be determined based upon the market price of our common stock during an observation period following any conversion.
Warrants
We have outstanding Warrants with independent third parties to acquire up to 19.9 million shares of our common stock (which is also equal to the number of shares of our common stock that notionally underlie the Convertible Notes), with a strike price of $41.14. The Warrants have a dilutive effect with respect to our common stock to the extent that the market price per share of our common stock exceeds $41.14 on or prior to the expiration date of the Warrants. The Warrants automatically exercises over a 60 trading day period beginning on October 17, 2016. Based on the closing price of our common stock of $65.92 at the end of the fiscal year ended March 31, 2016, approximately 7.5 million shares of our common stock would be issuable to Warrant holders. The actual amount of shares issuable upon exercise will be determined based upon the market price of our common stock during the 60 day trading period beginning on October 17, 2016.
See Note 12 - Financing Arrangements to the Consolidated Financial Statements as it relates to the Convertibles Notes, the Convertible Note Hedge and Warrants, which is incorporated by reference into this Item 7.
Senior Notes
In February 2016, we issued $600 million aggregate principal amount of 3.70% Seniorthe 2021 Notes due March 1, 2021 (the “2021 Notes”) and $400 million aggregate principal amount of 4.80% Senior Notes due March 1,the 2026 (the “2026 Notes,” and together with the 2021 Notes, the “Senior Notes”).Notes. We used the net proceeds of $989 million for general corporate purposes, including the payment of amounts due upon conversion of our Convertible Notesformerly outstanding convertible notes and the repurchaserepurchases of our common stock, including under the $500 million stock repurchase program approved in February 2016.stock. The effective interest rate wasis 3.94% for the 2021 Notes and 4.97% for the 2026 Notes. Interest is payable semiannually in arrears, on March 1 and September 1 of each year, beginning on September 1, 2016.year. See Note 12 - Financing Arrangementsto the Consolidated Financial Statements in this Form 10-K as it relates to our Senior Notes, which is incorporated by reference into this Item 7.
Credit Facility
In March 19, 2015, we entered into a $500 million senior unsecured revolving credit facility with a syndicate of banks. As of March 31, 2016,2019, no amounts were outstanding under the credit facility. See Note 12 - Financing Arrangements to the Consolidated Financial Statements in this Form 10-K as it relates to our credit facility, which is incorporated by reference into this Item 7.
Financial Condition
We believe that our cash, cash equivalents, short-term investments, cash generated from operations and available financing facilities will be sufficient to meet our operating requirements for at least the next 12 months, including working capital requirements, capital expenditures, debt repayment obligations, and potentially, future acquisitions, stock repurchases, or strategic investments. We may choose at any time to raise additional capital to repay debt, strengthen our financial position, facilitate expansion, repurchase our stock, pursue strategic acquisitions and investments, and/or to take advantage of business opportunities as they arise. There can be no assurance, however, that such additional capital will be available to us on favorable terms, if at all, or that it will not result in substantial dilution to our existing stockholders.
As of March 31, 2016, approximately $2 billion of our cash, cash equivalents, and short-term investments were domiciled in foreign tax jurisdictions. While we have no plans to repatriate these funds to the United States in the short term, if we choose to do so, we may be required to accrue and pay additional taxes on any portion of the repatriation where no United States income tax had been previously provided.
In May 2014,2018, a special committeeSpecial Committee of our Board of Directors, on behalf of the full Board of Directors, authorized a two-year program to repurchase up to $750 million of our common stock. Since inception, we repurchased approximately 9.2 million shares for approximately $394 million under this program.


In May 2015, our Board of Directors authorized a program to repurchase up to $1$2.4 billion of our common stock. This stock repurchase program whichsupersedes and replaces the May 2017 program, and expires on May 31, 2017, supersedes and replaces the stock repurchase authorization approved in May 2014.2020. Under the May 2015this program, we may purchase stock in the open market or through privately-negotiated transactions in accordance with applicable securities laws, including pursuant to pre-arranged stock trading plans. The timing and actual amount of the stock repurchases will depend on several factors including price, capital availability, regulatory requirements, alternative investment opportunities and other market conditions. We are not obligated to repurchase anya specific number of shares under this program and it may be modified, suspended or discontinued at any time.
During fiscal year 2016, we We repurchased approximately 1.010.4 million shares for approximately $57$1,116 million under the May 2014 program and we repurchased approximately 6.9 million shares for approximately $461 million under the May 2015 program. We continue to actively repurchase shares under the May 2015 program.
In February 2016, we announced a new $500 million stock repurchase program. This new program was incremental to the existing two-year $1 billion stock repurchase program announced in May 2015. We completed repurchases under the February 2016this program during the quarterfiscal year ended March 31, 2016.2019. We repurchased approximately 7.8 millionare actively repurchasing shares for approximately $500 million under this new program.



We have a “shelf” registration statement on Form S-3 on file with the SEC. This shelf registration statement, which includes a base prospectus, allows us at any time to offer any combination of securities described in the prospectus in one or more offerings. Unless otherwise specified in a prospectus supplement accompanying the base prospectus, we would use the net proceeds from the sale of any securities offered pursuant to the shelf registration statement for general corporate purposes, includingwhich may include funding for working capital, financing capital expenditures, research and development, marketing and distribution efforts, and if opportunities arise, for acquisitions or strategic alliances. Pending such uses, we may invest the net proceeds in interest-bearing securities. In addition, we may conduct concurrent or other financings at any time.
Our ability to maintain sufficient liquidity could be affected by various risks and uncertainties including, but not limited to, those related to customer demand and acceptance of our products, our ability to collect our accounts receivable as they become due, successfully achieving our product release schedules and attaining our forecasted sales objectives, the impact of acquisitions and other strategic transactions in which we may engage, the impact of competition, economic conditions in the United States and abroad, the seasonal and cyclical nature of our business and operating results, risks of product returns and the other risks described in the “Risk Factors”Risk Factors section, included in Part I, Item 1A of this report.
Contractual Obligations and Commercial Commitments
See Note 13 - Commitments and Contingencies to the Consolidated Financial Statements in this Form 10-K as it relates to our contractual obligations and commercial commitments, which is incorporated by reference into this Item 7.

OFF-BALANCE SHEET ARRANGEMENTS

As of March 31, 2016,2019, we did not have any off-balance sheet arrangements, as defined in Item 303(a)(4)(ii) of Regulation S-K promulgated by the SEC, that have or are reasonably likely to have a current or future effect on our financial condition, changes in financial condition, revenues and expenses, results of operations, liquidity, capital expenditures, or capital resources that are material to investors.


INFLATION
We believe the impact of inflation on our results of operations has not been significant in any of the past three fiscal years.

Item 7A:     Quantitative and Qualitative Disclosures About Market Risk
MARKET RISK
We are exposed to various market risks, including changes in foreign currency exchange rates, interest rates and market prices, which have experienced significant volatility. Market risk is the potential loss arising from changes in market rates and market prices. We employ established policies and practices to manage these risks. Foreign currency forward contracts are used to hedge anticipated exposures or mitigate some existing exposures subject to foreign exchange risk as discussed below. While we do not hedge our short-term investment portfolio, we protect our short-term investment portfolio against different market risks, including interest rate risk as discussed below. Our cash and cash equivalents portfolio consists of highly liquid investments


with insignificant interest rate risk and original or remaining maturities of three months or less at the time of purchase. We do not enter into derivatives or other financial instruments for speculative trading purposes and do not hedge our market price risk relating to marketable equity securities, if any.
Foreign Currency Exchange Rate Risk

Foreign Currency Exchange Rates. International sales are a fundamental part of our business, and the strengthening of the U.SU.S. dollar (particularly relative to the Euro, British pound sterling, Australian dollar, Chinese yuan and South KoreaKorean won) has a negative impact on our reported international net revenue, but a positive impact on our reported international operating expenses (particularly the Swedish krona and Canadian dollar) because these amounts are translated at lower rates as compared to periods in which the U.S. dollar is weaker. While we use foreign currency hedging contracts to mitigate some foreign currency exchange risk, these activities are limited in the protection that they provide us and can themselves result in losses. Foreign currency exchange rates had a negative impact on our reported net revenue during fiscal year 2016 as compared to fiscal year 2015, but the strengthening of the U.S. dollar had a positive impact on our reported operating expenses as a significant portion of those expenses are incurred outside the United States.
Cash Flow Hedging Activities. From time to time, weWe hedge a portion of our foreign currency risk related to forecasted foreign-currency-denominated sales and expense transactions by purchasing foreign currency forward contracts that generally have maturities of 18 months or less. These transactions are designated and qualify as cash flow hedges. Our hedging programs are designed to reduce, but do not entirely eliminate, the impact of currency exchange rate movements in net revenue and research and development expenses.


Balance Sheet Hedging Activities. We use foreign currency forward contracts to mitigate foreign currency exchange risk associated with foreign-currency-denominated monetary assets and liabilities, primarily intercompany receivables and payables. The foreign currency forward contracts generally have a contractual term of three months or less and are transacted near month-end.
We believe the counterparties to our foreign currency forward contracts are creditworthy multinational commercial banks. While we believe the risk of counterparty nonperformance is not material, a sustained decline in the financial stability of financial institutions as a result of disruption in the financial markets could affect our ability to secure creditworthy counterparties for our foreign currency hedging programs.
Notwithstanding our efforts to mitigate some foreign currency exchange rate risks, there can be no assurance that our hedging activities will adequately protect us against the risks associated with foreign currency fluctuations. As of March 31, 2016,2019, a hypothetical adverse foreign currency exchange rate movement of 10 percent or 20 percent would have resulted in potential declines in the fair value on our foreign currency forward contracts used in cash flow hedging of $83$159 million and $167or $318 million, respectively. As of March 31, 2016,2019, a hypothetical adverse foreign currency exchange rate movement of 10 percent or 20 percent would have resulted in potential losses on our foreign currency forward contracts used in balance sheet hedging of $27$84 million and $53or $167 million, respectively. This sensitivity analysis assumes an adverse shift of all foreign currency exchange rates; however, all foreign currency exchange rates do not always move in such manner and actual results may differ materially. See Note 4 -5 — Derivative Financial Instruments to the Consolidated Financial Statements in this Form 10-K as it relates to our derivative financial instruments, which is incorporated by reference into this Item 7A.
Interest Rate Risk
Our exposure to market risk for changes in interest rates relates primarily to our short-term investment portfolio. We manage our interest rate risk by maintaining an investment portfolio generally consisting of debt instruments of high credit quality and relatively short maturities. However, because short-term investments mature relatively quickly and, if reinvested, are required to be reinvestedinvested at the then-current market rates, interest income on a portfolio consisting of short-term investments is more subject to market fluctuations to a greater extent than a portfolio of longer term investments. Additionally, the contractual terms of the investments do not permit the issuer to call, prepay or otherwise settle the investments at prices less than the stated par value. Our investments are held for purposes other than trading. Also, weWe do not use derivative financial instruments in our short-term investment portfolio.


As of March 31, 2016,2019, our short-term investments were classified as available-for-sale securities and, consequently, were recorded at fair value with unrealized gains or losses resulting from changes in fair value reported as a separate component of accumulated other comprehensive income (loss), net of tax, in stockholders’ equity.

Notwithstanding our efforts to manage interest rate risks, there can be no assurance that we will be adequately protected against risks associated with interest rate fluctuations. At any time, a sharp changeFluctuations in interest rates could have a significant impact on the fair value of our investment portfolio. The following table presents the hypothetical changes in the fair value of our short-term investment portfolio as of March 31, 2016,2019, arising from potential changes in interest rates. The modeling technique estimates the change in fair value from immediate hypothetical parallel shifts in the yield curve of plus or minus 50 basis points (“BPS”), 100 BPS, and 150 BPS.
(In millions)
Valuation of Securities
Given an Interest Rate Decrease
of X Basis Points
 
Fair Value
as of
March 31,
2016
 
Valuation of Securities Given
an Interest Rate Increase of
X Basis Points
Valuation of Securities
Given an Interest Rate Decrease
of X Basis Points
 
Fair Value
as of
March 31,
2019
 
Valuation of Securities Given
an Interest Rate Increase of
X Basis Points
(150 BPS) (100 BPS) (50 BPS) 50 BPS 100 BPS 150 BPS(150 BPS) (100 BPS) (50 BPS) 50 BPS 100 BPS 150 BPS
Corporate bonds$744
 $741
 $737
 $734
 $730
 $726
 $723
$328
 $328
 $326
 $324
 $323
 $322
 $321
U.S. Treasury securities399
 395
 392
 390
 386
 383
 380
154
 154
 153
 153
 152
 151
 151
U.S. agency securities171
 170
 169
 167
 167
 166
 165
44
 44
 44
 44
 43
 43
 43
Commercial paper50
 50
 50
 50
 50
 50
 50
112
 112
 112
 112
 112
 112
 112
Foreign government securities51
 50
 50
 50
 50
 49
 49
Asset-backed securities54
 53
 53
 53
 52
 52
 51
Certificates of deposit1
 1
 1
 1
 1
 1
 1
Total short-term investments$1,364
 $1,356
 $1,348
 $1,341
 $1,333
 $1,325
 $1,318
$744
 $742
 $739
 $737
 $733
 $730
 $728



Item 8:     Financial Statements and Supplementary Data

Index to Consolidated Financial Statements
 
Other financial statement schedules have been omitted because the information called for in them is not required or has already been included in either the Consolidated Financial Statements or the Notes thereto.



ELECTRONIC ARTS INC. AND SUBSIDIARIES
CONSOLIDATED BALANCE SHEETS
 
(In millions, except par value data)March 31, 2016 March 31, 2015March 31, 2019 March 31, 2018
ASSETS      
Current assets:      
Cash and cash equivalents$2,493
 $2,068
$4,708
 $4,258
Short-term investments1,341
 953
737
 1,073
Receivables, net of allowances of $159 and $140, respectively233
 362
Inventories33
 36
Deferred income taxes, net
 54
Receivables, net of allowances of $7 and $165, respectively623
 385
Other current assets254
 247
313
 288
Total current assets4,354
 3,720
6,381
 6,004
Property and equipment, net439
 459
448
 453
Goodwill1,710
 1,713
1,892
 1,883
Acquisition-related intangibles, net57
 111
87
 71
Deferred income taxes, net387
 13
35
 84
Other assets103
 131
114
 89
TOTAL ASSETS$7,050
 $6,147
$8,957
 $8,584
      
LIABILITIES AND STOCKHOLDERS’ EQUITY      
Current liabilities:      
Accounts payable$89
 $68
$113
 $48
Accrued and other current liabilities710
 794
1,052
 821
0.75% convertible senior notes due 2016, net161
 602
Deferred net revenue (online-enabled games)1,458
 1,283
1,100
 1,622
Total current liabilities2,418
 2,747
2,265
 2,491
Senior notes, net989
 
994
 992
Income tax obligations80
 70
233
 250
Deferred income taxes, net2
 80
2
 1
Other liabilities163
 183
132
 255
Total liabilities3,652
 3,080
3,626
 3,989
Commitments and contingencies (See Note 13)
 
0.75% convertible senior notes due 2016 (See Note 12)2
 31
Commitments and contingencies (See Note 13)

 
Stockholders’ equity:      
Preferred stock, $0.01 par value. 10 shares authorized
 

 
Common stock, $0.01 par value. 1,000 shares authorized; 301 and 310 shares issued and outstanding, respectively3
 3
Common stock, $0.01 par value. 1,000 shares authorized; 298 and 306 shares issued and outstanding, respectively3
 3
Additional paid-in capital1,349
 2,127

 657
Retained earnings2,060
 904
5,358
 4,062
Accumulated other comprehensive income (loss)(16) 2
Accumulated other comprehensive loss(30) (127)
Total stockholders’ equity3,396
 3,036
5,331
 4,595
TOTAL LIABILITIES AND STOCKHOLDERS’ EQUITY$7,050
 $6,147
$8,957
 $8,584
See accompanying Notes to Consolidated Financial Statements.




ELECTRONIC ARTS INC. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF OPERATIONS
 
Year Ended March 31,Year Ended March 31,
(In millions, except per share data)2016 2015 20142019 2018 2017
Net revenue:          
Product$2,497
 $2,568
 $2,134
$1,593
 $2,586
 $2,640
Service and other1,899
 1,947
 1,441
3,357
 2,564
 2,205
Total net revenue4,396
 4,515
 3,575
4,950
 5,150
 4,845
Cost of revenue:          
Product938
 1,028
 1,032
517
 822
 893
Service and other416
 401
 315
805
 455
 405
Total cost of revenue1,354
 1,429
 1,347
1,322
 1,277
 1,298
Gross profit3,042
 3,086
 2,228
3,628
 3,873
 3,547
Operating expenses:          
Research and development1,109
 1,094
 1,125
1,433
 1,320
 1,205
Marketing and sales622
 647
 680
702
 641
 673
General and administrative406
 386
 410
460
 469
 439
Acquisition-related contingent consideration
 (3) (35)14
 
 
Amortization of intangibles7
 14
 16
23
 9
 6
Restructuring and other charges
 
 (1)
Total operating expenses2,144
 2,138
 2,195
2,632
 2,439
 2,323
Operating income898
 948
 33
996
 1,434
 1,224
Interest and other income (expense), net(21) (23) (26)83
 15
 (14)
Income before provision for (benefit from) income taxes877
 925
 7
Provision for (benefit from) income taxes(279) 50
 (1)
Income before provision for income taxes1,079
 1,449
 1,210
Provision for income taxes60
 406
 243
Net income$1,156
 $875
 $8
$1,019
 $1,043
 $967
Earnings per share:          
Basic$3.73
 $2.81
 $0.03
$3.36
 $3.39
 $3.19
Diluted$3.50
 $2.69
 $0.03
$3.33
 $3.34
 $3.08
Number of shares used in computation:          
Basic310
 311
 308
303
 308
 303
Diluted330
 325
 316
306
 312
 314
See accompanying Notes to Consolidated Financial Statements.



ELECTRONIC ARTS INC. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME (LOSS)

 Year Ended March 31,
(In millions)2016 2015 2014
Net income$1,156
 $875
 $8
Other comprehensive income (loss), net of tax:     
Change in unrealized net gains and losses on available-for-sale securities4
 1
 
Reclassification adjustment for net realized gains and losses on available-for-sale securities
 
 
Change in unrealized net gains and losses on derivative instruments5
 20
 (19)
Reclassification adjustment for net realized gains and losses on derivative instruments(12) 11
 9
Foreign currency translation adjustments(15) (67) (22)
Total other comprehensive loss, net of tax(18) (35) (32)
Total comprehensive income (loss)$1,138
 $840
 $(24)
 Year Ended March 31,
(In millions)2019 2018 2017
Net income$1,019
 $1,043
 $967
Other comprehensive income (loss), net of tax:     
Net gains (losses) on available-for-sale securities7
 (5) (4)
Net gains (losses) on derivative instruments88
 (121) 18
Foreign currency translation adjustments(21) 18
 (17)
Total other comprehensive income (loss), net of tax74
 (108) (3)
Total comprehensive income$1,093
 $935
 $964

See accompanying Notes to Consolidated Financial Statements.


ELECTRONIC ARTS INC. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF STOCKHOLDERS’ EQUITY
(In millions, share data in thousands)
 
 
Common Stock
 
Additional Paid-in
Capital
 
Retained
Earnings
 
Accumulated
Other
Comprehensive
Income (Loss)
 
Total
Stockholders’
Equity
 
Common Stock
 
Additional Paid-in
Capital
 
Retained
Earnings
 
Accumulated
Other
Comprehensive
Income (Loss)
 
Total
Stockholders’
Equity
Shares Amount Shares Amount 
Balances as of March 31, 2013302,164
 $3
 $2,174
 $21
 $69
 $2,267
Balances as of March 31, 2016300,602
 $3
 $1,349
 $2,060
 $(16) $3,396
Total comprehensive income (loss)
 
 
 8
 (32) (24)
 
 
 967
 (3) 964
Issuance of common stock9,278
 
 16
 
 
 16
Stock-based compensation
 
 150
 
 
 150
Tax benefit from stock-based compensation
 
 13
 
 
 13
Balances as of March 31, 2014311,442
 3
 2,353
 29
 37
 2,422
Total comprehensive income (loss)
 
 
 875
 (35) 840
Issuance of common stock6,508
 
 (24) 
 
 (24)
Reclassification of equity component of convertible notes
 
 (31) 
 
 (31)
Repurchase and retirement of common stock(8,269) 
 (337) 
 
 (337)
Stock-based compensation
 
 144
 
 
 144
Tax benefit from stock-based compensation
 
 22
 
 
 22
Balances as of March 31, 2015309,681
 3
 2,127
 904
 2
 3,036
Total comprehensive income (loss)
 
 
 1,156
 (18) 1,138
Issuance of common stock6,645
 
 (49) 
 
 (49)
Reclassification of equity component of convertible notes
 
 29
 
 
 29

 
 2
 
 
 2
Settlement of convertible notes7,823
 
 (1) 
 
 (1)2,917
 
 
 
 
 
Exercise of convertible note hedge(7,823) 
 
 
 
 
(2,917) 
 
 
 
 
Repurchase and retirement of common stock(15,724) 
 (1,018) 
 
 (1,018)
Settlement of warrants9,645
 
 
 
 
 
Stock-based compensation
 
 178
 
 
 178

 
 196
 
 
 196
Tax benefit from stock-based compensation
 
 83
 
 
 83

 
 65
 
 
 65
Balances as of March 31, 2016300,602
 $3
 $1,349
 $2,060
 $(16) $3,396
Issuance of common stock4,626
 
 (55) 
 
 (55)
Repurchase and retirement of common stock(6,506) 
 (508) 
 
 (508)
Balances as of March 31, 2017308,367
 3
 1,049
 3,027
 (19) 4,060
Cumulative-effect adjustment from the adoption of ASU 2016-09
 
 9
 (8) 
 1
Total comprehensive income (loss)
 
 
 1,043
 (108) 935
Stock-based compensation
 
 242
 
 
 242
Issuance of common stock3,332
 
 (42) 
 
 (42)
Repurchase and retirement of common stock(5,329) 
 (601) 
 
 (601)
Balances as of March 31, 2018306,370
 3
 657
 4,062
 (127) 4,595
Cumulative-effect adjustment from the adoption of ASC 606 (See Note 1)

 
 
 590
 22
 612
Cumulative-effect adjustment from the adoption of ASU 2018-02 (See Note 1)

 
 
 (1) 1
 
Total comprehensive income
 
 
 1,019
 74
 1,093
Stock-based compensation
 
 284
 
 
 284
Issuance of common stock2,722
 
 (61) 
 
 (61)
Repurchase and retirement of common stock(10,985) 
 (880) (312) 
 (1,192)
Balances as of March 31, 2019298,107
 $3
 $
 $5,358
 $(30) $5,331
See accompanying Notes to Consolidated Financial Statements.





ELECTRONIC ARTS INC. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF CASH FLOWS 
Year Ended March 31,Year Ended March 31,
(In millions)2016 2015 20142019 2018 2017
OPERATING ACTIVITIES          
Net income$1,156
 $875
 $8
$1,019
 $1,043
 $967
Adjustments to reconcile net income to net cash provided by operating activities:          
Depreciation, amortization and accretion197
 220
 227
145
 136
 172
Loss on conversion of convertible notes10
 
 
Acquisition-related contingent consideration14
 
 
Stock-based compensation178
 144
 150
284
 242
 196
Acquisition-related contingent consideration
 (3) (35)
Net losses on investments
 
 2
Change in assets and liabilities:          
Receivables, net127
 (54) (12)(88) (25) (136)
Inventories3
 19
 (13)
Other assets19
 87
 (56)(24) 10
 3
Accounts payable13
 (46) (18)59
 (44) 5
Accrued and other liabilities(252) 31
 (3)3
 43
 190
Deferred income taxes, net(403) 1
 16
(16) 204
 100
Deferred net revenue (online-enabled games)175
 (207) 446
151
 83
 81
Net cash provided by operating activities1,223
 1,067
 712
1,547
 1,692
 1,578
INVESTING ACTIVITIES          
Capital expenditures(93) (95) (97)(119) (107) (123)
Proceeds from maturities and sales of short-term investments941
 727
 401
1,688
 3,166
 1,281
Purchase of short-term investments(1,332) (1,102) (600)(1,342) (2,287) (1,917)
Acquisition of subsidiaries, net of cash acquired
 
 (5)
Net cash used in investing activities(484) (470) (301)
Acquisition, net of cash acquired(58) (150) 
Net cash provided by (used in) investing activities169
 622
 (759)
FINANCING ACTIVITIES          
Proceeds from issuance of senior notes, net of issuance costs989
 
 
Payment of convertible notes(470) 
 

 
 (163)
Proceeds from issuance of common stock107
 60
 77
61
 78
 72
Excess tax benefit from stock-based compensation86
 22
 13
Cash paid to taxing authorities for shares withheld from employees

(122) (120) (130)
Repurchase and retirement of common stock(1,018) (337) 
(1,192) (601) (508)
Acquisition-related contingent consideration payment
 
 (1)
Net cash provided by (used in) financing activities(306) (255) 89
Net cash used in financing activities(1,253) (643) (729)
Effect of foreign exchange on cash and cash equivalents(8) (56) (10)(13) 22
 (18)
Increase in cash and cash equivalents425
 286
 490
450
 1,693
 72
Beginning cash and cash equivalents2,068
 1,782
 1,292
4,258
 2,565
 2,493
Ending cash and cash equivalents$2,493
 $2,068
 $1,782
$4,708
 $4,258
 $2,565
Supplemental cash flow information:          
Cash paid during the year for income taxes, net$35
 $2
 $29
$100
 $57
 $51
Cash paid during the year for interest$4
 $6
 $6
$42
 $42
 $43
See accompanying Notes to Consolidated Financial Statements.


ELECTRONIC ARTS INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(1)  DESCRIPTION OF BUSINESS AND SUMMARYBASIS OF SIGNIFICANT ACCOUNTING POLICIESPRESENTATION
We are a global leader in digital interactive entertainment.entertainment, with a mission to inspire the world to play. We develop, market, publish and distributedeliver games content and services that can be played by consumersand watched on a variety of platforms, which includeincluding game consoles, (such as the PlayStation from Sony, and the Xbox from Microsoft), PCs, mobile phones and tablets. Some ofIn our games are based on our wholly-owned intellectual property (e.g.,and services, we use brands that we either wholly own (such as Battlefield, Mass Effect,The Sims, Apex Legends, Anthem, Need for Speed The Sims and Plants vs.v. Zombies), and some of our games leverage content that we or license from others (e.g.,(such as FIFA, Madden NFL and Star Wars). We alsodevelop and publish and distribute games developed by third parties (e.g., Titanfall). Our products and services may be purchasedacross diverse genres, such as sports, first-person shooter, action, role-playing and simulation, and offer our games and services through multiplediverse business models and distribution channels, including physical and online retailers, platform providers such as console manufacturers, providersretail, download, subscription and free-to-play. We believe that the breadth and depth of free-to-download PC games, mobile carriersour portfolio and directly through Origin, our own digitalflexibility in business models and distribution platform.channels provide us with strategic advantages.
A summary of our significant accounting policies applied in the preparation of our Consolidated Financial Statements follows:
Consolidation
The accompanying Consolidated Financial Statements include the accounts of Electronic Arts Inc. and its wholly-owned subsidiaries. Intercompany balances and transactions have been eliminated in consolidation.
Fiscal Year
Our fiscal year is reported on a 52- or 53-week period that ends on the Saturday nearest March 31. Our results of operations for the fiscal year ending March 31, 2016 contained 53 weeks and ended on April 2, 2016. Our results of operations for the fiscal year ended March 31, 20152019, 2018 and 20142017 contained 52 weeks each and ended on March 28, 201530, 2019, March 31, 2018 and March 29, 2014,April 1, 2017 respectively. For simplicity of disclosure, all fiscal periods are referred to as ending on a calendar month end.
Use of Estimates
The preparation of consolidated financial statements in conformity with accounting principles generally accepted in the United States (“U.S. GAAP”) requires us to make estimates and assumptions that affect the amounts reported in our consolidated financial statements and the accompanying notes. Such estimates include sales returns and allowances, provisions for doubtful accounts, accrued liabilities, offering periods for deferred net revenue, multiple-element arrangements,relative stand-alone selling price for identified performance obligations in our revenue transactions, income taxes, losses on royalty commitments, estimates regarding the recoverability of prepaid royalties, inventories, long-lived assets, assets acquired and liabilities assumed in business combinations, certain estimates related to the measurement and recognition of costs resulting from our stock-based payment awards, unrecognized tax benefits, deferred income tax assets and associated valuation allowances, as well as estimates used in our goodwill, intangibles and short-term investment impairment tests. These estimates generally involve complex issues and require us to make judgments, involve analysis of historical and future trends, can require extended periods of time to resolve, and are subject to change from period to period. In all cases, actual results could differ materially from our estimates.
Recently Adopted Accounting Standards
On April 1, 2018, we adopted six new accounting standards which are discussed below. Other than Accounting Standards Codification (“ASC”) Topic 606, Revenue From Contracts with Customers (the “New Revenue Standard” or “ASC 606”), these other accounting standards did not have a material impact to our Consolidated Financial Statements.
In May 2014, the FASB issued the New Revenue Standard which replaced ASC Topic 605, Revenue Recognition (the “Old Revenue Standard” or “ASC 605”), including industry-specific requirements, and provided companies with a single principles-based revenue recognition model for recognizing revenue from contracts with customers. The core principle of the New Revenue Standard is that a company should recognize the amount of revenue to which it expects to be entitled for the transfer of promised goods or services to customers.
We adopted the New Revenue Standard on April 1, 2018, the beginning of fiscal year 2019, using the modified retrospective method. We elected to apply the New Revenue Standard only to contracts that were not completed as of the adoption date. The comparative information for periods prior to April 1, 2018 has not been restated and continues to be reported under the accounting standards in effect for those periods.



The net cumulative effect adjustment upon adoption resulted in an increase to retained earnings of $590 million, net of tax, and included the impact from the following adjustments to our Consolidated Balance Sheet at April 1, 2018:
BALANCE SHEETS
(In millions)
Balance at March 31, 2018 Adjustments due to New Revenue Standard Adoption 
Balance at
April 1, 2018
Assets     
Receivables, net$385
 $158
 $543
Deferred income taxes, net84
 (64) 20
      
Liabilities     
Accrued and other current liabilities     
Sales return and price protection reserves$
 $158
 $158
Deferred net revenue (other)108
 (3) 105
Deferred net revenue (online-enabled games)1,622
 (673) 949
      
Stockholders’ Equity     
Retained earnings$4,062
 $590
 $4,652
Accumulated other comprehensive income (loss)(127) 22
 (105)

The most significant impacts of the New Revenue Standard were:

The accounting for our transactions as multiple elements or “bundled” arrangements. Under prior software revenue recognition accounting standards, because we did not have vendor-specific objective evidence of fair value (“VSOE”) for unspecified future updates or online hosting, we were not able to account for performance obligations separately, and therefore, the entire sales price of most transactions that had multiple performance obligations was recognized ratably over the period we expected to provide the future updates and/or online hosting performance obligations (the “Estimated Offering Period”). Under the New Revenue Standard, this VSOE requirement was eliminated and was replaced with a requirement for us to determine our best estimate of the stand-alone selling price of each performance obligation and allocate the transaction price to each distinct performance obligation on a relative stand-alone selling price basis. Therefore, we are now able to account for performance obligations separately.

For example, for an individual sale of a game with both online and offline functionality, we typically have three distinct performance obligations; (1) the software license; (2) a right to receive future updates; and (3) online hosting. The software license performance obligation represents the game that is delivered digitally or via physical disc at the time of sale and typically provides access to offline core game content. The future update rights performance obligation includes updates on a when-and-if-available basis such as software patches or updates, and/or additional free content to be delivered in the future. The online hosting performance obligation consists of providing the customer with a hosted connection for online playability.

Since we do not sell the performance obligations on a stand-alone basis, we consider market conditions and other observable inputs to estimate the stand-alone selling price for each performance obligation. For games with services under the New Revenue Standard, generally 75 percent of the sales price is allocated to the software license performance obligation and recognized at a point in time upon delivery (which is usually at or near the same time as the booking of the transaction), and the remaining 25 percent is allocated to the future update rights and the online hosting performance obligations and recognized ratably over the Estimated Offering Period. For sales prior to April 1, 2018, our deferred net revenue balances decreased by $740 million upon adoption of the New Revenue Standard because the software license performance obligation had been delivered in the prior fiscal year.

Mobile platform fees. The adoption of the New Revenue Standard also changed how we present mobile platform fees after March 31, 2018. Previously, mobile platform fees retained by third-party application storefronts such as the Apple App Store and Google Play, were reported on a net basis (i.e. as a reduction of net revenue) because we previously determined that generally, the third party was considered the primary obligor. Upon adoption of the New Revenue Standard, we concluded that we are the principal in the transactions, resulting in mobile platform fees now being reported within cost of revenue rather than as a reduction of net revenue. We recognized $64 million of mobile platform fees at April 1, 2018 as an increase to our deferred net revenue balances. Mobile platform fees for the fiscal year ended March 31, 2019 was $188 million and accordingly increased both service and other net revenue and cost of


revenue by this amount relative to the same period a year ago. While this change also decreased our gross margin percentage, it does not have a material impact on our annual total gross profit or overall profitability.
Increased portion of our sales from games with services are presented as service revenue. The amount of the transaction price allocated to future update rights and the online hosting performance obligations are presented as service revenue under the New Revenue Standard (previously, revenue associated with future update rights were generally presented as product revenue). Therefore, for the fiscal year ended March 31, 2019, approximately $530 million of revenue for future update rights are now presented as service revenue under the New Revenue Standard as compared to product revenue under the Old Revenue Standard.

Sales returns and price protection reserves. Upon adoption, our sales returns and price protection reserves are now presented within accrued and other liabilities (previously, these allowances were presented as contra-assets within receivables on our Consolidated Balance Sheets). We reclassified $158 million of sales returns and price protection reserves on April 1, 2018.

The adoption of the New Revenue Standard impacted our Consolidated Balance Sheet as of March 31, 2019 and our Consolidated Statements of Operations for the fiscal year ended March 31, 2019 as follows:
 
As of
March 31, 2019
BALANCE SHEETS
(In millions)
Under New Revenue Standard Under Old Revenue Standard $ Change
Assets     
Receivables, net$623
 $473
 $150
Other current assets313
 311
 2
Deferred income taxes, net35
 86
 (51)
Other assets114
 112
 2
      
Liabilities     
Accrued and other current liabilities     
Sales return and price protection reserves$150
 $
 $150
Deferred net revenue (other)94
 362
 (268)
Deferred net revenue (online-enabled games)1,100
 1,404
 (304)
Other liabilities132
 120
 12
      
Stockholders’ Equity     
Retained earnings$5,358
 $4,835
 $523
Accumulated other comprehensive loss(30) (20) (10)





 
Year Ended
March 31, 2019
(In millions, except per share data)Under New Revenue Standard Under Old Revenue Standard $ Change % Change
Net revenue:       
Product$1,593
 $2,204
 $(611) (28)%
Service and other3,357
 2,639
 718
 27 %
Total net revenue4,950
 4,843
 107
 2 %
Cost of revenue:       
Product517
 637
 (120) (19)%
Service and other805
 497
 308
 62 %
Total cost of revenue1,322
 1,134
 188
 17 %
Gross profit3,628
 3,709
 (81) (2)%
Operating expenses:       
Total operating expenses2,632
 2,632
 
  %
Operating income996
 1,077
 (81) (8)%
Interest and other income (expense), net83
 83
 
  %
Income before provision for income taxes1,079
 1,160
 (81) (7)%
Provision for income taxes60
 74
 (14) (19)%
Net income$1,019
 $1,086
 $(67) (6)%
Earnings per share:       
Basic$3.36
 $3.58
 $(0.22) (6)%
Diluted$3.33
 $3.55
 $(0.22) (6)%

Refer to the following sections of our Consolidated Financial Statements for the additional disclosures required by the New Revenue Standard:
See Note 2 — Summary of Significant Accounting Policies, for our updated revenue accounting policy, including significant judgments, under ASC 606. For a discussion of our revenue recognition policy as it relates to revenue transactions accounted for prior to April 1, 2018, which were accounted for under ASC 605, refer to our Annual Report on Form 10-K for the fiscal year ended March 31, 2018.
See Note 10 — Balance Sheet Details, for a discussion on our contract liabilities (“deferred net revenue”) and our remaining performance obligations. We had an immaterial amount of contract assets as of April 1, 2018 and March 31, 2019.
See Note 18 — Segment Information, for our disaggregations of revenue.
In January 2016, the FASB issued ASU 2016-01, Financial Instruments (Topic 825-10), which requires that most equity investments be measured at fair value, with subsequent changes in fair value recognized in net income. The ASU also impacts financial liabilities under the fair value option and the presentation and disclosure requirements for financial instruments. The adoption did not have a material impact on our Consolidated Financial Statements.
In March 2016, the FASB issued ASU 2016-04, Liabilities – Extinguishments of Liabilities (Subtopic 405-20): Recognition of Breakage for Certain Prepaid Stored-Value Products. The amendments in the ASU are designed to provide guidance and eliminate diversity in the accounting for derecognition of prepaid stored-value product liabilities. Typically, a prepaid stored-value product liability is to be derecognized when it is probable that a significant reversal of the recognized breakage amount will not subsequently occur. This is when the likelihood of the product holder exercising its remaining rights becomes remote. This estimate shall be updated at the end of each period. The adoption did not have a material impact on our Consolidated Financial Statements.
In August 2016, the FASB issued ASU 2016-15, Statement of Cash Flows (Topic 230): Classification of Certain Cash Receipts and Cash Payments. This update is intended to reduce the existing diversity in practice in how certain transactions are classified in the statement of cash flows. The adoption did not have a material impact on our Consolidated Financial Statements.


In November 2016, the FASB issued ASU 2016-18, Statement of Cash Flows (Topic 230): Restricted Cash (a consensus of the FASB Emerging Issues Task Force), which requires amounts generally described as restricted cash and restricted cash equivalents be included with cash and cash equivalents when reconciling the beginning-of-period and end-of-period total amounts shown in the statement of cash flows. The adoption did not have a material impact on our Consolidated Financial Statements.
In February 2018, the FASB issued ASU 2018-02, Income Statement-Reporting Comprehensive Income (Topic 220): Reclassification of Certain Tax Effects from Accumulated Other Comprehensive Income. This update gives the option to reclassify to retained earnings tax effects related to items in accumulated other comprehensive income that the FASB refers to as having been stranded in accumulated other comprehensive income as a result of the Tax Cuts and Jobs Act. The adoption did not have a material impact on our Consolidated Financial Statements.
Other Recently Issued Accounting Standards
In February 2016, the FASB issued ASU 2016-02, Leases (Topic 842). The FASB issued this standard to increase transparency and comparability among organizations by recognizing right-of-use lease assets and liabilities on the balance sheet and disclosing key information about leasing arrangements. In July 2018, the FASB issued ASU 2018-11, Targeted Improvements, which provides entities with optional transition relief by allowing entities to use the effective date of the new lease standard as the date of initial application on transition, instead of at the beginning of the earliest comparative period presented. We will adopt this standard using this optional transition method beginning in the first quarter of fiscal year 2020, when the updated guidance is effective for us, and accordingly, we will not adjust prior periods for the effects of the new lease standard. Additionally, we will elect to apply the package of practical expedients, which allows us to carryforward our historical lease classification, our assessment on whether a contract is or contains a lease, and our assessment of initial direct costs for any leases that exist prior to adoption of the new lease standard. While we are continuing to evaluate the impact of this new standard, we estimate approximately $200 million to $300 million would be recognized on our Consolidated Balance Sheet upon adoption as a result of establishing right-of-use lease assets and liabilities for our operating leases with terms of more than 12 months. We do not expect this new standard to have a material impact on our Consolidated Statements of Operations or Cash Flows.
In August 2017, the FASB issued ASU 2017-12, Derivatives and Hedging (Topic 815): Targeted Improvements to Accounting for Hedging Activities. This update is intended to make more financial and nonfinancial hedging strategies eligible for hedge accounting. It eliminates the requirement to separately measure and report hedge ineffectiveness and generally requires the entire change in the fair value of a hedging instrument to be presented in the same income statement line as the hedged item. The recognition of the amount historically excluded from the assessment of hedge effectiveness for our cash flow hedges under the new guidance will be recognized into the consolidated statement of operations at contract maturity rather than over the contract term, and will be recognized into net revenue or research and development expenses, as appropriate. ASU 2017-12 also amends the disclosure requirements by requiring revised tabular disclosures that focus on the effect of hedge accounting by income statement line. This update is effective for us beginning in the first quarter of fiscal year 2020. We do not expect the adoption to have a material impact on our Consolidated Financial Statements.
In June 2016, the FASB issued ASU 2016-13, Financial Instruments—Credit Losses (Topic 326). The standard changes the methodology for measuring credit losses on financial instruments and the timing of when such losses are recorded. This update replaces the existing incurred loss impairment model with an expected loss model. It also requires credit losses related to available-for-sale debt securities to be recognized as an allowance for credit losses rather than as a reduction to the carrying value of the securities. ASU 2016-13 is effective for us beginning in the first quarter of fiscal year 2021. We are currently evaluating the impact of this new standard on our Consolidated Financial Statements and related disclosures.

In August 2018, the FASB issued ASU 2018-13, Fair Value Measurement (Topic 820): Disclosure Framework—Changes to the Disclosure Requirements for Fair Value Measurement. This update changes the fair value measurement disclosure requirements. It summarizes the key provisions including the new, eliminated, and modified disclosure requirements. This update is effective for us beginning in the first quarter of fiscal year 2021. Early adoption is permitted. We are currently evaluating the timing of adoption and impact of this new standard on our Consolidated Financial Statements and related disclosures.

In August 2018, the FASB issued ASU 2018-15, Intangibles—Goodwill and Other—Internal-Use Software (Subtopic 350-40). This update requires a customer in a cloud computing service arrangement to follow the internal-use software
guidance in order to determine which implementation costs to defer and recognize as an asset. This update is effective for us beginning in the first quarter of fiscal year 2021. Early adoption is permitted. We are currently evaluating the timing of adoption and impact of this new standard on our Consolidated Financial Statements and related disclosures.


(2)  SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES
Cash, Cash Equivalents, and Short-Term Investments
Cash equivalents consist of highly liquid investments with insignificant interest rate risk and original or remaining maturities of three months or less at the time of purchase.
Short-term investments consist of securities with original or remaining maturities of greater than three months at the time of purchase, and are accounted for as available-for-sale securities and are recorded at fair value. Cash, cash equivalents and short-term investments are available for use in current operations or other activities such as capital expenditures, business combinations and share repurchases.
Unrealized gains and losses on our short-term investments are recorded as a component of accumulated other comprehensive income (loss) in stockholders’ equity, net of tax, until either (1) the security is sold, (2) the security has matured, or (3) we determine that the fair value of the security has declined below its adjusted cost basis and the decline is other-than-temporary. Realized gains and losses on our short-term investments are calculated based on the specific identification method and are reclassified from accumulated other comprehensive income (loss) to interest and other income (expense), net, or gains on strategic investments, net. Determining whether a decline in fair value is other-than-temporary requires management judgment based on the specific facts and circumstances of each security. The ultimate value realized on these securities is subject to market price volatility until they are sold.


Our short-term investments are evaluated for impairment quarterly. We consider various factors in determining whether we should recognize an impairment charge, including the credit quality of the issuer, the duration that the fair value has been less than the adjusted cost basis, severity of the impairment, reason for the decline in value and potential recovery period, the financial condition and near-term prospects of the investees, our intent to sell and ability to hold the investment for a period of time sufficient to allow for any anticipated recovery in market value, and any contractual terms impacting the prepayment or settlement process. If we conclude that an investment is other-than-temporarily impaired, we recognize an impairment charge at that time in our Consolidated Statements of Operations. Based on our evaluation, we did not consider any of our investments to be other-than-temporarily impaired as of March 31, 20162019 and 2015.
Inventories
Inventories consist of materials (including manufacturing royalties paid to console manufacturers), labor and freight-in and are stated at the lower of cost (using the weighted average costing method) or net realizable value. We regularly review inventory quantities on-hand. We write down inventory based on excess or obsolete inventories determined primarily by future anticipated demand for our products. Inventory write-downs are measured as the difference between the cost of the inventory and market value, based upon assumptions about future demand that are inherently difficult to assess. At the point of a loss recognition, a new, lower cost basis for that inventory is established, and subsequent changes in facts and circumstances do not result in the restoration or increase in that newly established basis.2018.
Property and Equipment, Net
Property and equipment, net, are stated at cost. Depreciation is calculated using the straight-line method over the following useful lives:
Buildings  20 to 25 years
Computer equipment and software  3 to 6 years
Equipment, furniture and fixtures, and other  3 to 5 years
Leasehold improvements  Lesser of the lease term or the estimated useful lives of the improvements, generally 1 to 10 years
We capitalize costs associated with internal-use software development once a project has reached the application development stage. Such capitalized costs include external direct costs utilized in developing or obtaining the software, and payroll and payroll-related expenses for employees who are directly associated with the development of the software. Capitalization of such costs begins when the preliminary project stage is complete and ceases at the point in which the project is substantially complete and is ready for its intended purpose. The net book value of capitalized costs associated with internal-use software was $55 million and $62 million as of March 31, 2016 and 2015, respectively. Once the internal-use software is ready for its intended use, the assets are depreciated on a straight-line basis over each asset’s estimated useful life, which is generally three years. The net book value of capitalized costs associated with internal-use software was $37 million and $35 million as of March 31, 2019 and 2018, respectively.


Acquisition-Related Intangibles and Other Long-Lived Assets
We record acquisition-related intangible assets, such as developed and core technology, in connection with business combinations. We amortize the cost of acquisition-related intangible assets that have finite useful lives on a straight-line basis over the lesser of their estimated useful lives or the agreement terms, typicallycurrently from twoone to fourteennine years. We evaluate acquisition-related intangibles and other long-lived assets for impairment whenever events or changes in circumstances indicate that the carrying amount of an asset may not be recoverable. Recoverability of assets is measured by a comparison of the carrying amount of an asset to future undiscounted net cash flows expected to be generated by the asset group. This includes assumptions about future prospects for the business that the asset relates to and typically involves computations of the estimated future cash flows to be generated by these businesses. Based on these judgments and assumptions, we determine whether we need to take an impairment charge to reduce the value of the asset stated on our Consolidated Balance Sheets to reflect its estimated fair value. When we consider such assets to be impaired, the amount of impairment we recognize is measured by the amount by which the carrying amount of the asset exceeds its fair value. There were no material impairments in fiscal years 2016, 2015, and 2014.


Goodwill Impairment
In assessing impairment on our goodwill, we first analyze qualitative factors to determine whether it is more likely than not that the fair value of a reporting unit is less than its carrying amount as a basis for determining whether it is necessary to perform the two-stepa goodwill impairment test. The qualitative factors we assess include long-term prospects of our performance, share price trends and market capitalization, and Company specific events. If we conclude it is more likely than not that the fair value of a reporting unit exceeds its carrying amount, we do not need to perform the two-stepan impairment test. If based on that assessment, we believe it is more likely than not that the fair value of the reporting unit is less than its carrying value a two-stepwe will measure goodwill impairment test will be performed. The first step measures for impairment by applying fair value-based tests at the reporting unit level. The second step (if necessary) measures the amount of impairment by applying fair value-based tests to the individual assets and liabilities within each reporting unit. Reporting units are determined by the components of operating segments that constitute a business for which (1) discrete financial information is available, (2) segment management regularly reviews the operating results of that component, and (3) whether the component has dissimilar economic characteristics to other components. We determined that it was more likely than not that the fair valueAs of our reporting unit exceeded its carrying amount and, as such, we did not need to perform the two-step impairment test.
During the fiscal years ended March 31, 2016, 2015 and 2014,2019, we completedhave only one reportable segment, which represents our annual goodwill impairment testing in the fourth quarter of each year and did not recognize any impairment charges.only operating segment.
Revenue Recognition Sales Returns

As discussed in Note 1 — Description of Business and Allowances, and Bad Debt ReservesBasis of Presentation, we adopted the New Revenue Standard on April 1, 2018.
We derive revenue principally from sales of interactive softwareour games, and related content (e.g., micro-transactions)extra-content and services that can be played by customers on a variety of platforms which include game consoles, (such as the PlayStation from Sony and the Xbox from Microsoft), PCs, mobile phones and tablets. WeOur product and service offerings include, but are not limited to, the following:

full games with both online and offline functionality (“Games with Services”), which generally includes (1) the initial game delivered digitally or via physical disc at the time of sale and typically provide access to offline core game content (“software license”); (2) updates on a when-and-if-available basis, such as software patches or updates, and/or additional free content to be delivered in the future (“future update rights”); and (3) a hosted connection for online playability (“online hosting”);

full games with online-only functionality which require an Internet connection to access all gameplay and functionality (“Online-Hosted Service Games”);

extra content related to Games with Services and Online-Hosted Service Games which provides access to additional in-game content;

subscriptions, such as Origin Access, Origin Access Premier and EA Access, that generally offers access to a selection of full games, in-game content, online services and other benefits typically for a recurring monthly or annual fee; and

licensing our games to third parties to distribute and host our games.

Effective April 1, 2018, we evaluate revenue recognition based on the criteria set forth in FASB Accounting Standards Codification (“ASC”) 605,ASC 606, Revenue Recognition and ASC 985-605, Software: Revenue Recognitionfrom Contracts with Customers.

We evaluate and recognize revenue by:

identifying the contract(s) with the customer;



identifying the performance obligations in the contract;

determining the transaction price;

allocating the transaction price to performance obligations in the contract; and

recognizing revenue as each performance obligation is satisfied through the transfer of a promised good or service to a customer (i.e., “transfer of control”).

Certain of our full game and/or extra content are sold to resellers with a contingency that the full game and/or extra content cannot be resold prior to a specific date (“Street Date Contingency”). We recognize revenue for transactions that have a Street Date Contingency when the Street Date Contingency is removed and the full game and/or extra content can be resold by the reseller. For digital full game and/or extra content downloads sold to customers, we recognize revenue when the full game and/or extra content is made available for download to the customer.

Online-Enabled Games

Games with Services. Our sales of Games with Services are evaluated to determine whether the software license, future update rights and the online hosting are distinct and separable. Sales of Games with Services are generally determined to have three distinct performance obligations: software license, future update rights, and the online hosting.

Since we do not sell the performance obligations on a stand-alone basis, we consider market conditions and other observable inputs to estimate the stand-alone selling price for each performance obligation. We recognize revenue from these arrangements upon transfer of control for each performance obligation. For the portion of the transaction price allocated to the software license, revenue is recognized when control of the license has been transferred to the customer. For the portion of the transaction price allocated to the future update rights and the online hosting, revenue is recognized as the services are provided.

Online-Hosted Service Games. Sales of our Online-Hosted Service Games are determined to have one distinct performance obligation: the online hosting. We recognize revenue from these arrangements as the service is provided.

Extra Content. Revenue received from sales of downloadable content are derived primarily from the sale of virtual currencies and digital in-game content to our customers to enhance their gameplay experience. Sales of extra content are accounted for in a manner consistent with the treatment for our Games with Services and Online-Hosted Service Games as discussed above, depending upon whether or not the extra content has offline functionality.

Subscriptions

Revenue from subscriptions is recognized over the subscription term as the service is provided.

Licensing Revenue
In certain countries, we utilize third-party licensees to distribute and host our games in accordance with license agreements, for which the licensees typically pay us a fixed minimum guarantee and/or sales-based royalties. These arrangements typically include multiple performance obligations, such as a time-based license of software and future update rights. We recognize as revenue a portion of the minimum guarantee when we transfer control of the license of software (generally upon commercial launch) and the remaining portion ratably over the contractual term in which we provide the licensee with future update rights. Any sales-based royalties are generally recognized as the related sales occur by the licensee.

Revenue Classification

We classify our revenue as either product revenue or service and other revenue. Generally, performance obligations that are recognized upfront upon transfer of control are classified as product revenue, while performance obligations that are recognized over the Estimated Offering Period or subscription period as the services are provided are classified as service revenue.

Product revenue.revenue. Our product revenue includes revenue associated withallocated to the sale of software games or related content, whether delivered via a physical disc (e.g., packaged goods) or delivered digitally (e.g., full-game downloads, extra-content), and licensing of game software to third-parties.license performance obligation. Product revenue also includes revenue from mobile full game downloads that do not require our hosting support (e.g., premium mobile games) in orderthe licensing of software to utilize the game or related content (third-parties.i.e. can be played with or without an Internet connection), and sales of tangible products such as hardware, peripherals, or collectors’ items.



Service and other revenue.revenue. Our service revenue includes revenue recognizedallocated to the future update rights and the online hosting performance obligations. This also includes revenue allocated to the future update rights from time-based subscriptions and games or related contentthe licensing of software to third-parties, software that requiresoffers an online-only service such as our hosting support in order to utilize theUltimate Team game or related content (i.e., can only be played with an Internet connection). This includes (1) entitlements to content that are accessed through hosting services (e.g., micro-transactions for Internet-based, social network and free-to-download mobile games), (2) massively multi-player online (“MMO”) games (both software gamemode, and subscription sales), (3) subscriptions for our Battlefield Premium, EA Access, and Pogo-branded online game services, and (4) allocated service revenue from sales of software games with an online service element (i.e., “matchmaking” service). Our other revenue includes advertising and non-software licensing revenue.services.

With respectSignificant Judgments around Revenue Arrangements

Identifying performance obligations. Performance obligations promised in a contract are identified based on the goods and services that will be transferred to the allocated service revenuecustomer that are both capable of being distinct, (i.e., the customer can benefit from salesthe goods or services either on its own or together with other resources that are readily available), and are distinct in the context of software games withthe contract (i.e., it is separately identifiable from other goods or services in the contract). To the extent a matchmaking service mentioned above, our allocation of proceeds between productcontract includes multiple promises, we must apply judgment to determine whether those promises are separate and service revenuedistinct performance obligations. If these criteria are not met, the promises are accounted for presentation purposesas a combined performance obligation.

Determining the transaction price.The transaction price is determined based on management’s bestthe consideration that we will be entitled to receive in exchange for transferring our goods and services to the customer. Determining the transaction price often requires significant judgment, based on an assessment of contractual terms and business practices. It further includes review of variable consideration such as discounts, sales returns, price protection, and rebates, which is estimated at the time of the transaction. See below for additional information regarding our sales returns and price protection reserves. In addition, the transaction price does not include an estimate of the sellingvariable consideration related to sales-based royalties. Sales-based royalties are recognized as the sales occur.

Allocating the transaction price. Allocating the transaction price of the matchmaking service with the residual value allocated to product revenue. Ourrequires that we determine an estimate of the relative stand-alone selling price for each distinct performance obligation. Determining the relative stand-alone selling price is inherently subjective, especially in situations where we do not sell the performance obligation on a stand-alone basis (which occurs in the majority of our transactions). In those situations, we determine the relative stand-alone selling price based on various observable inputs using all information that is reasonably available. Examples of observable inputs and information include: historical internal pricing data, cost plus margin analyses, third-party external pricing of similar or same products and services such as software licenses and maintenance support within the enterprise software industry. The results of our analysis resulted in a specific percentage of the matchmaking service is comprised of several factors including, but not limitedtransaction price being allocated to prior selling prices for the matchmaking service, prices charged separately by other third-party vendors for similar service offerings, and a cost-plus-margin approach. We review the estimated selling price of the online matchmaking service on a regular basis and use this methodology consistently to allocate revenue between product and service for software game sales with a matchmaking service.each performance obligation.

Determining the Estimated Offering Period. The offering period is the period in which we offer to provide the future update rights and/or online hosting for the game and related extra content sold. Because the offering period is not an explicitly defined period, we must make an estimate of the offering period for the service related performance obligations (i.e., future update rights and online hosting). Determining the Estimated Offering Period is inherently subjective and is subject to regular revision. Generally, we consider the average period of time customers are online when estimating the offering period. We evaluatealso consider the estimated period of time between the date a game unit is sold to a reseller and the date the reseller sells the game unit to the customer (i.e., time in channel). Based on these two factors, we then consider the method of distribution. For example, games sold at retail would have a composite offering period equal to the online gameplay period plus time in channel as opposed to digitally-distributed software licenses which are delivered immediately via digital download and therefore, the offering period is estimated to be only the online gameplay period.

Additionally, we consider results from prior analyses, known and expected online gameplay trends, as well as disclosed service periods for competitors’ games in determining the Estimated Offering Period for future sales.We believe this provides a reasonable depiction of the transfer of future update rights and online hosting to our customers, as it is the best representation of the time period during which our games are played. We recognize revenue when all fourfor future update rights and online hosting performance obligations ratably on a straight-line basis over this period as there is a consistent pattern of delivery for these performance obligations. These performance obligations are generally recognized over an estimated nine-month period beginning in the following criteria are met:month after shipment for software licenses sold through retail and an estimated six-month period for digitally-distributed software licenses beginning in the month of sale.

Evidence of an arrangement. Evidence of an agreement with the customer that reflects the terms and conditions to deliver the related products or services must be present.
Deferred Net Revenue

Fixed or determinable fee. IfBecause the majority of our sales transactions include future update rights and online hosting performance obligations, which are subject to a portionrecognition period of generally six to nine months, our deferred net revenue balance is material. This balance increases from period to period by the arrangement feerevenue being deferred for current sales with these service obligations and is not fixed or determinable, we recognizereduced by the recognition of revenue from prior sales that were deferred. Generally, revenue is recognized as the amount becomes fixed or determinable.
services are provided.



Collection is deemed probable. Collection is deemed probable if we expect the customer to be able to pay amounts under the arrangement as those amounts become due. If we determine that collection is not probable as the amounts become due, we generally conclude that collection becomes probable upon cash collection.
Principal Agent Considerations

Delivery. For packaged goods, delivery is consideredWe evaluate sales to occur when a product is shipped and the risk of loss and rewards of ownership have transferred to the customer. For digital downloads, delivery is considered to occur when the software is made available to the customer for download. For services and other, delivery is generally considered to occur as the service is delivered, which is determined based on the underlying service obligation. If there is significant uncertainty of acceptance, revenue is recognized once acceptance is reasonably assured.

Online-Enabled Games

The majorityend customers of our softwarefull games and related content have online connectivity whereby a consumer may be able to download unspecified content or updates on a when-and-if-available basis (“unspecified updates”) for use with the original game software. In addition, we may also offer an online matchmaking service that permits consumers to play against each other via the Internet without a separate fee. U.S. GAAP requires us to account for the consumer’s right to receive unspecified updates or the matchmaking service for no additional fee as a “bundled” sale, or multiple-element arrangement.

We have an established historical pattern of providing unspecified updates (e.g., player roster updates to Madden NFL 16) to online-enabled games and related content at no additional charge to the consumer. We do not have vendor-specific objective evidence of fair value (“VSOE”) for these unspecified updates, and thus, as required by U.S. GAAP, we recognize revenue from the sale of these online-enabled games and related content over the period we expect to offer the unspecified updates to the consumer (“estimated offering period”).
Other Multiple-Element Arrangements
In some of our multiple-element arrangements, we sell tangible products with software and/or software-related offerings. These tangible products are generally either peripherals or ancillary collectors’ items, such as figurines and comic books. Revenue for these arrangements is allocated to each separate unit of accounting for each deliverable using the relative selling prices of each deliverable in the arrangement based on the selling price hierarchy described below. If the arrangement contains more than one software deliverable, the arrangement consideration is allocated to the software deliverables as a group and then allocated to each software deliverable.

We determine the selling price for a tangible product deliverable based on the following selling price hierarchy: VSOE (i.e., the price we charge when the tangible product is sold separately) if available, third-party evidence (“TPE”) of fair value (i.e., the price charged by others for similar tangible products) if VSOE is not available, or our best estimate of selling price (“BESP”) if neither VSOE nor TPE is available. Determining the BESP is a subjective process that is based on multiple factors including, but not limited to, recent selling prices and related discounts, market conditions, customer classes, sales channels and other factors. Provided the other three revenue recognition criteria other than delivery have been met, we recognize revenue upon delivery to the customer as we have no further obligations.
Principal Agent Considerations
We evaluate sales of our interactive software games via third party storefronts, including digital storefronts such as Microsoft’s Xbox Games Store, Sony PSN,Sony’s PlayStation Store, Apple App Store, and Google Play Store, in order to determine whether or not we are acting as the primary obligorprincipal in the sale to the end consumer,customer, which we consider in determining if revenue should be reported gross or net of fees retained by the third-party storefront. An entity is the principal if it controls a good or service before it is transferred to the end customer. Key indicators that we evaluate in determining gross versus net treatment include but are not limited to the following:

Thethe underlying contract terms and conditions between the various parties to the transaction;
which party is primarily responsible for delivery/fulfillment offulfilling the productpromise to provide the specified good or service to the end consumercustomer;
Thewhich party responsiblehas inventory risk before the specified good or service has been transferred to the end customer; and
which party has discretion in establishing the price for the billing, collection of fees and refunds to the consumerspecified good or service.
The storefront and Terms of Sale that govern the consumer’s purchase of the product or service
The party that sets the pricing with the consumer and has credit risk
Based on an evaluation of the above indicators, except as discussed below, we have determined that generally the third party is considered the primary obligorprincipal to end consumerscustomers for the sale of our interactive software games.full games and related content. We therefore report revenue related to these arrangements net of the fees retained by the storefront. However, for sales arrangements via Apple App Store and Google Play Store, EA is considered the principal to the end customer and thus, we report revenue on a gross basis and mobile platform fees are reported within cost of revenue.

Payment Terms

Substantially all of our transactions have payment terms, whether customary or on an extended basis, of less than one year; therefore, we generally do not adjust the transaction price for the effects of any potential financing components that may exist.

Sales and Value-Added Taxes

Revenue is recorded net of taxes assessed by governmental authorities that are imposed at the time of the specific revenue-producing transaction between us and our customer, such as sales and value-added taxes.

Sales Returns and Allowances and Bad DebtPrice Protection Reserves

Sales returns and price protection are considered variable consideration under ASC 606. We reduce revenue for estimated future returns and price protection which may occur with our distributors and retailers (“channel partners”). Price protection represents our practice to provide our channel partners with a credit allowance to lower their wholesale price on a particular productgame unit that they have not resold to end consumers.customers. The amount of the price protection for permanent markdowns is generally the difference between the old wholesale price and the new reduced wholesale price. Credits are also given for short-term promotions that temporarily reduce the wholesale price. In certain countries for our PC and console packaged goods software products, we also have a practice offor allowing channel partners to return older software products in the channel in exchange for a credit allowance. As a general practice,

When evaluating the adequacy of sales returns and price protection reserves, we do not give cash refunds.analyze the following: historical credit allowances, current sell-through of our channel partners’ inventory of our products, current trends in retail and the video game industry, changes in customer demand, acceptance of our products, and other related factors. In addition, we monitor the volume of sales to our channel partners and their inventories, as substantial overstocking in the distribution channel could result in high returns or higher price protection in subsequent periods.
Taxes Collected from Customers and Remitted to Governmental Authorities
Taxes assessed by a government authority that are both imposed on and concurrent with specific revenue transactions between us and our customers are presented on a net basis in our Consolidated Statements of Operations.


Concentration of Credit Risk, Significant Customers, Franchises and ChannelPlatform Partners
We extend credit to various retailersdigital resellers, channel and channelplatform partners. Collection of trade receivables may be affected by changes in economic or other industry conditions and may, accordingly, impact our overall credit risk. Although we generally do not require collateral, we perform ongoing credit evaluations of our customers and maintain reserves for potential credit losses. Invoices are aged based on contractual terms with our customers. The provision for doubtful accounts is recorded as a charge to general and administrative expense when a potential loss is identified. Losses are written off against the allowance when the receivable is determined to be uncollectible. At March 31, 2016,2019, we had two customers who accounted for approximately 2634 percent and 2433 percent of our consolidated gross receivables.receivables, respectively. At March 31, 2015,2018, we had twothree customers who accounted for 2639 percent, 21 percent, and 10 percent of our consolidated gross receivables.receivables, respectively.

A majority of our sales are made to major retailers, distributors,via digital resellers, channel and digital resellers.platform partners. During the fiscal year ended March 31, 2016,years 2019, 2018, and 2017, approximately 6265 percent, 67 percent, and 64 percent, respectively, of our net revenue was derived from our top ten customers.customers and/or platform partners. Though our products and services are available to consumers through a variety of retailers, digital resellers and directly through us, the concentration of our sales in one, or a few, large customers or platform partners could lead to a short-term disruption in our sales if one or more retailersdigital resellers, channel or distributorsplatform partners significantly reduced their purchases or ceased to carry our products and services, and could make us more vulnerable to collection risk if one or more of these large customers or platform partners became unable to pay for our products or declared bankruptcy.

A significant portion of our revenue has historically been derived from games and services based on a few popular franchises. For example, in fiscal year 2016, net revenue generated from the sale of products and services associated with our three largest franchises accounted for approximately 55 percent of our net revenue.

Currently, a majority of our revenue is derived through sales of products and services playable on hardware consoles from Sony and Microsoft. For the fiscal years ended March 31, 2016, 20152019, 2018 and 2014,2017, our net revenue for products and services on Sony’s PlayStation 3 and 4, and Microsoft’s Xbox 360 and One consoles (combined across all four platforms) was 67 percent, 66 percent, 70 percent, and 5570 percent, respectively. These platform partners have significant influence over the products and services that we offer on their platforms. Our agreements with Sony and Microsoft typically give significant control to them over the approval, manufacturing and distribution of our products and services that are distributed through their platform, which could, in certain circumstances, leave us unable to get our products and services approved, manufactured and providedor distributed to customers.
Short-term investments are placed with high quality financial institutions or in short-duration, investment-grade securities. We limit the amount of credit exposure in any one financial institution or type of investment instrument.
Royalties and Licenses
Royalty-based obligations with content licensors and distribution affiliates are either paid in advance and capitalized as prepaid royalties or are accrued as incurred and subsequently paid. These royalty-based obligations are generally expensed to cost of revenue generally at the greater of the contractual rate or an effective royalty rate based on the total projected net revenue for contracts with guaranteed minimums. Prepayments made to thinly capitalized independent software developers and co-publishing affiliates are generally made in connection with the development of a particular product, and therefore, we are generally subject to development risk prior to the release of the product. Accordingly, payments that are due prior to completion of a product are generally expensed to research and development over the development period as the services are incurred. Payments due after completion of the product (primarily royalty-based in nature) are generally expensed as cost of revenue.

Our contracts with some licensors include minimum guaranteed royalty payments, which are initially recorded as an asset and as a liability at the contractual amount when no performance remains with the licensor. When performance remains with the licensor, we record guarantee payments as an asset when actually paid and as a liability when incurred, rather than recording the asset and liability upon execution of the contract.

Each quarter, we also evaluate the expected future realization of our royalty-based assets, as well as any unrecognized minimum commitments not yet paid to determine amounts we deem unlikely to be realized through product and service sales. Any impairments or losses determined before the launch of a product are generally charged to research and development expense. Impairments or losses determined post-launch are charged to cost of revenue. We evaluate long-lived royalty-based assets for impairment using undiscounted cash flows when impairment indicators exist. If impairment exists, then the assets are written down to fair value. Unrecognized minimum royalty-based commitments are accounted for as executory contracts, and


therefore, any losses on these commitments are recognized when the underlying intellectual property is abandoned (i.e., cease use) or the contractual rights to use the intellectual property are terminated.


Advertising Costs
We generally expense advertising costs as incurred, except for production costs associated with media campaigns, which are recognized as prepaid assets (to the extent paid in advance) and expensed at the first run of the advertisement. Cooperative advertising costs are recognized when incurred and are included inclassified as marketing and sales expense if there is a separate identifiable benefit for which we can reasonably estimate the fair value of the benefit identified. Otherwise, they are recognizedclassified as a reduction of revenue and are generally accrued when revenue is recognized. We then reimburse the channel partner when qualifying claims are submitted.
We are also reimbursed by our vendors for certain advertising costs incurred by us that benefit our vendors. Such amounts are recognized as a reduction of marketing and sales expense if the advertising (1) is specific to the vendor, (2) represents an identifiable benefit to us, and (3) represents an incremental cost to us. Otherwise, vendor reimbursements are recognized as a reduction of the cost incurred with the same vendor. Vendor reimbursements of advertising costs of $51$46 million, $43$45 million, and $66$53 million reduced marketing and sales expense for the fiscal years ended March 31, 2016, 20152019, 2018 and 2014,2017, respectively. For the fiscal years ended March 31, 2016, 20152019, 2018 and 2014,2017, advertising expense, net of vendor reimbursements, totaled approximately $240$271 million, $228$261 million, and $217$281 million, respectively.
Software Development Costs
Research and development costs, which consist primarily of software development costs, are expensed as incurred. We are required to capitalize software development costs incurred for computer software to be sold, leased or otherwise marketed after technological feasibility of the software is established or for development costs that have alternative future uses. Under our current practice of developing new games, the technological feasibility of the underlying software is not established until substantially all product development and testing is complete, which generally includes the development of a working model. The softwareSoftware development costs that have been capitalized to date have been insignificant.
Foreign Currency Translation
For each ofGenerally, the functional currency for our foreign operating subsidiaries the functional currency is generally its local currency. Assets and liabilities of foreign operations are translated into U.S. dollars using month-end exchange rates, and revenue and expenses are translated into U.S. dollars using average exchange rates. The effects of foreign currency translation adjustments are included as a component of accumulated other comprehensive income (loss) in stockholders’ equity.
Foreign currency transaction gains and losses are a result of the effect of exchange rate changes on transactions denominated in currencies other than the functional currency. Net foreign currency transaction gains (losses) of $(14)$(9) million, $(62)$18 million, and $4$(40) million for the fiscal years ended March 31, 2016, 20152019, 2018 and 2014,2017, respectively, are included in interest and other income (expense), net, in our Consolidated Statements of Operations. These net foreign currency transaction gains (losses) are partially offset by net gains (losses) on our foreign currency forward contracts of $15$50 million, $59$(16) million, and $(5)$46 million for the fiscal years ended March 31, 2016, 20152019, 2018 and 2014,2017, respectively. See Note 45 for additional information on our foreign currency forward contracts.
Income Taxes
We recognize deferred tax assets and liabilities for both the expected impact of differences between the financial statement amount and the tax basis of assets and liabilities and for the expected future tax benefit to be derived from tax losses and tax credit carryforwards. We record a valuation allowance against deferred tax assets when it is considered more likely than not that all or a portion of our deferred tax assets will not be realized. In making this determination, we are required to give significant weight to evidence that can be objectively verified. It is generally difficult to conclude that a valuation allowance is not needed when there is significant negative evidence, such as cumulative losses in recent years. Forecasts of future taxable income are considered to be less objective than past results. Therefore, cumulative losses weigh heavily in the overall assessment.
In addition to considering forecasts of future taxable income, we are also required to evaluate and quantify other possible sources of taxable income in order to assess the realization of our deferred tax assets, namely the reversal of existing deferred tax liabilities, the carry back of losses and credits as allowed under current tax law, and the implementation of tax planning strategies. Evaluating and quantifying these amounts involves significant judgments. Each source of income must be evaluated based on all positive and negative evidence; this evaluation involves assumptions about future activity. Certain taxable


temporary differences that are not expected to reverse during the carry forward periods permitted by tax law cannot be considered as a source of future taxable income that may be available to realize the benefit of deferred tax assets.
Recently Adopted Accounting Standards
In April 2015, the FASB issued ASU 2015-03, Interest - Imputation of Interest (Topic 835-30), which requires that debt issuance costs related to a recognized debt liability be presented in the balance sheet as a direct deduction from the carrying amount of that debt liability, consistent with debt discounts. The recognition and measurement guidance for debt issuance costs are not affected by this ASU. In August 2015, the FASB issued ASU 2015-15, which clarified that debt issuance costs related to line-of-credit arrangements could continue to be presented as an asset and be subsequently amortized over the term of the line-of-credit arrangement, regardless of whether there are any outstanding borrowings on the arrangement. We early adopted ASU 2015-03 in the fourth quarter of fiscal year 2016 and reclassified $9 million of debt issuance costs as a contra-liability at March 31, 2016. We assessed the impact on prior periods in accordance with the retrospective application requirement and determined that debt issuance costs were immaterial at March 31, 2015, thus no adjustments were made to March 31, 2015 balance sheet.
In July 2015, the FASB issued ASU 2015-11, Inventory (Topic 330), which requires entities to measure inventory at the lower of cost or net realizable value. Current guidance requires inventory to be measured at the lower of cost or market, with market defined as replacement cost, net realizable value, or net realizable value less a normal profit margin. This ASU simplifies the subsequent measurement of inventory by replacing the lower of cost or market test with a lower of cost or net realizable value test. We early adopted ASU 2015-11 in the fourth quarter of fiscal year 2016. The adoption did not have an impact on our Consolidated Financial Statements.
In November 2015, the FASB issued ASU 2015-17, Income Taxes (Topic 740). The amendments in this ASU require that all deferred income tax liabilities and assets be classified as noncurrent in a classified statement of financial position. We early adopted ASU 2015-07 in the fourth quarter of fiscal year 2016 and elected prospective application. As a result of the adoption, we reclassified $53 million of deferred tax assets from current to noncurrent at March 31, 2016. As this ASU only impacted presentation, it did not have an impact on our net financial position, results of operations, or cash flows.
Impact of Recently Issued Accounting Standards
In April 2015, the FASB issued ASU 2015-05, Intangibles - Goodwill and Other - Internal-Use Software (Topic 350-40). The amendments of this ASU will help entities evaluate the accounting for fees paid by a customer in a cloud computing arrangement by providing guidance as to whether an arrangement includes the sale or license of software. The requirements will be effective for annual periods (and interim periods within those annual periods) beginning after December 15, 2015. The amendment may be adopted either prospectively to all arrangements entered into or materially modified after the effective date or retrospectively. Early adoption is permitted. We expect to adopt this new standard in the first quarter of fiscal year 2017. We do not expect the adoption to have a material impact on our Consolidated Financial Statements.
In March 2016, the FASB issued ASU 2016-09, Compensation - Stock Compensation (Topic 718): Improvements to Employee Share-Based Payment Accounting, related to simplifications of employee share-based payment accounting. This pronouncement eliminates the APIC pool concept and requires that excess tax benefits and tax deficiencies be recorded in the income statement when awards are settled. The pronouncement also addresses simplifications related to statement of cash flows classification, accounting for forfeitures, and minimum statutory tax withholding requirements. The pronouncement is effective for annual periods (and for interim periods within those annual periods) beginning after December 15, 2016. We are currently evaluating the timing and the impact of this new standard on our Consolidated Financial Statements and related disclosures.

In January 2016, the FASB issued ASU 2016-01, Financial Instruments (Topic 825-10), which requires that most equity investments be measured at fair value, with subsequent changes in fair value recognized in net income. The ASU also impacts financial liabilities under the fair value option and the presentation and disclosure requirements for financial instruments.
The requirements will be effective for annual periods (and interim periods within those annual periods) beginning after December 15, 2017. We are currently evaluating the impact of this new standard on our Consolidated Financial Statements and related disclosures.
In March 2016, the FASB issued ASU 2016-04, Liabilities – Extinguishments of Liabilities (Subtopic 405-20): Recognition of Breakage for Certain Prepaid Stored-Value Products. The amendments in the ASU are designed to provide guidance and eliminate diversity in the accounting for derecognition of prepaid stored-value product liabilities. Typically, a prepaid stored-value product liability is to be derecognized when it is probable that a significant reversal of the recognized breakage amount will not subsequently occur. This is when the likelihood of the product holder exercising its remaining rights becomes remote. This estimate shall be updated at the end of each period. The amendments in this ASU are effective for annual periods (and interim periods within those annual periods) beginning after December 15, 2017. Early adoption is permitted. We are currently


evaluating the timing of adoption and impact of thisThe U.S. Tax Act creates new standardU.S. taxes on our Consolidated Financial Statements and related disclosures.
In May 2014, the FASB issued ASU 2014-09, Revenue from Contracts with Customers (Topic 606), which requires an entityforeign earnings. An accounting policy election is available to either recognize the amountdeferred tax impacts of revenuethe U.S. taxes on foreign earnings or to which it expectsaccount for them as a period cost. We have elected to be entitledaccount for the transferimpacts of promised goods or servicesthese new taxes as a period cost.
Share Repurchases

Shares of our common stock repurchased pursuant to customers.our repurchase program are retired. The ASU will replace most existing revenue recognition guidance in U.S. GAAP when it becomes effective. The standard permits the usepurchase price of either the retrospective or cumulative effect transition method. This new revenue standard,such repurchased shares of common stock is recorded as amended by ASU 2015-14, is effective in the first quarter of fiscal year 2019. In March 2016, the FASB issued ASU 2016-08, Revenue from Contracts with Customers: Principal versus Agent Considerations (Reporting Revenue Gross versus Net), which clarifies the guidance in the new revenue standard on assessing whether an entity is a principal or an agent in a revenue transaction. This conclusion impacts whether an entity reports revenue on a gross or net basis. In April 2016, the FASB issued ASU 2016-10, Revenue from Contracts with Customers: Identifying Performance Obligations and Licensing, which clarifies the guidance in the new revenue standard regarding an entity’s identification of its performance obligations in a contract, as well as an entity’s evaluation of the nature of its promisereduction to grant a license of intellectual property and whether or not that revenue is recognized over time or at a point in time. In May 2016, the FASB issued ASU 2016-12, Revenue from Contracts with Customers: Narrow-Scope Improvements and Practical Expedients. which amends the guidance in the new revenue standard on collectibility, noncash consideration, presentation of sales tax, and transition. The amendments are intended to address implementation issues that were raised by stakeholders and provide additional practical expedients to reduce the cost and complexity of applying the new revenue standard. These amendments have the same effective date as the new revenue standard. While we are currently evaluating the method of adoption and the impact of the new revenue standard, as amended, on our Consolidated Financial Statements and related disclosures, we believe the adoption of the new standard may have a significant impact on the accounting for certain transactions with multiple elements or “bundled” arrangements (for example, sales of online-enabled games for which we do not have VSOE for unspecified future updates) because the requirement to have VSOE for undelivered elements under current accounting standards is eliminated under the new standard. Accordingly, we may be required to recognize as revenue a portion of the sales price upon delivery of the software, as compared to the current requirement of recognizing the entire sales price ratably over an estimated offering period. While we are still evaluating the total impact of the new revenue standard, as amended, we believe adoption of this new standard will have a material impact on our Consolidated Financial Statements and related disclosures.
In February 2016, the FASB issued ASU 2016-02, Leases (Topic 842). The FASB issued this update to increase transparency and comparability among organizations by recognizing lease assets and lease liabilities onpaid-in-capital. If the balance sheet and disclosing key information about leasing arrangements. The updated guidancein additional paid-in-capital is effective for annual periods beginning after December 15, 2018, including interim periods within those fiscal years. Early adoption ofexhausted, the updateexcess is permitted. We are currently evaluating the timing of adoption and impact of this new standard on our Consolidated Financial Statements and related disclosures.recorded as a reduction to retained earnings.


(2)(3)  FAIR VALUE MEASUREMENTS
There are various valuation techniques used to estimate fair value, the primary one being the price that would be received from selling an asset or paid to transfer a liability in an orderly transaction between market participants at the measurement date. When determining fair value, we consider the principal or most advantageous market in which we would transact and consider assumptions that market participants would use when pricing the asset or liability. We measure certain financial and nonfinancial assets and liabilities at fair value on a recurring and nonrecurring basis.
Fair Value Hierarchy
The three levels of inputs that may be used to measure fair value are as follows:
Level 1. Quoted prices in active markets for identical assets or liabilities.
Level 2. Observable inputs other than quoted prices included within Level 1, such as quoted prices for similar assets or liabilities, quoted prices in markets with insufficient volume or infrequent transactions (less active markets), or model-derived valuations in which all significant inputs are observable or can be derived principally from or corroborated with observable market data for substantially the full term of the assets or liabilities.
Level 3. Unobservable inputs to the valuation methodology that are significant to the measurement of the fair value of assets or liabilities.


Assets and Liabilities Measured at Fair Value on a Recurring Basis
As of March 31, 20162019 and 2015,2018, our assets and liabilities that were measured and recorded at fair value on a recurring basis were as follows (in millions):
  Fair Value Measurements at Reporting Date Using    Fair Value Measurements at Reporting Date Using  
As of March 31, 2016 
Quoted Prices in
Active Markets for Identical
Financial Instruments
 
Significant
Other
Observable
Inputs
 
Significant
Unobservable
Inputs
  As of March 31, 2019 
Quoted Prices in
Active Markets for Identical
Financial Instruments
 
Significant
Other
Observable
Inputs
 
Significant
Unobservable
Inputs
  
(Level 1) (Level 2) (Level 3) Balance Sheet Classification(Level 1) (Level 2) (Level 3) Balance Sheet Classification
Assets                
Bank and time deposits$345
 $345
 $
 $
 Cash equivalents$23
 $23
 $
 $
 Cash equivalents
Money market funds143
 143
 
 
 Cash equivalents2,704
 2,704
 
 
 Cash equivalents
Available-for-sale securities:                
Corporate bonds745
 
 745
 
 Short-term investments and cash equivalents327
 
 327
 
 Short-term investments and cash equivalents
U.S. Treasury securities407
 407
 
 
 Short-term investments and cash equivalents294
 294
 
 
 Short-term investments and cash equivalents
U.S. agency securities170
 
 170
 
 Short-term investments and cash equivalents57
 
 57
 
 Short-term investments and cash equivalents
Commercial paper81
 
 81
 
 Short-term investments and cash equivalents233
 
 233
 
 Short-term investments and cash equivalents
Foreign government securities58
 
 58
 
 Short-term investments and cash equivalents
Asset-backed securities55
 
 55
 
 Short-term investments and cash equivalents
Certificates of deposit2
 
 2
 
 Short-term investments and cash equivalents
Foreign currency derivatives16
 
 16
 
 Other current assets and other assets33
 
 33
 
 Other current assets and other assets
Deferred compensation plan assets (a)
8
 8
 
 
 Other assets11
 11
 
 
 Other assets
Total assets at fair value$1,915
 $903
 $1,012
 $
 $3,797
 $3,032
 $765
 $
 
Liabilities                
Contingent consideration (b)
$136
 $
 $
 $136
 Accrued and other current liabilities
Foreign currency derivatives10
 
 10
 
 Accrued and other current liabilities and other liabilities16
 
 16
 
 Accrued and other current liabilities and other liabilities
Deferred compensation plan liabilities (a)
9
 9
 
 
 Other liabilities12
 12
 
 
 Other liabilities
Total liabilities at fair value$19
 $9
 $10
 $
 $164
 $12
 $16
 $136
 
   Fair Value Measurements at Reporting Date Using  
 As of March 31, 2015 
Quoted Prices in
Active Markets for Identical
Financial Instruments
 
Significant
Other
Observable
Inputs
 
Significant
Unobservable
Inputs
  
 (Level 1) (Level 2) (Level 3) Balance Sheet Classification
Assets         
Bank and time deposits$175
 $175
 $
 $
 Cash equivalents
Money market funds7
 7
 
 
 Cash equivalents
Available-for-sale securities:         
Corporate bonds468
 
 468
 
 Short-term investments and cash equivalents
U.S. Treasury securities214
 214
 
 
 Short-term investments
U.S. agency securities180
 
 180
 
 Short-term investments and cash equivalents
Commercial paper140
 
 140
 
 Short-term investments and cash equivalents
Foreign currency derivatives18
 
 18
 
 Other current assets
Deferred compensation plan assets (a)
9
 9
 
 
 Other assets
Total assets at fair value$1,211
 $405
 $806
 $
  
Liabilities         
Foreign currency derivatives9
 
 9
 
 Accrued and other current liabilities
Deferred compensation plan liabilities (a)
9
 9
 
 
 Other liabilities
Total liabilities at fair value$18
 $9
 $9
 $
  
   
Fair Value Measurements Using Significant
Unobservable Inputs (Level 3)
  
       
Contingent
Consideration
  
Balance as of March 31, 2018      $122
  
Additions      
  
Change in fair value 
      14
  
Balance as of March 31, 2019      $136
  



   Fair Value Measurements at Reporting Date Using  
 As of March 31, 2018 
Quoted Prices in
Active Markets for Identical
Financial Instruments
 
Significant
Other
Observable
Inputs
 
Significant
Unobservable
Inputs
  
 (Level 1) (Level 2) (Level 3) Balance Sheet Classification
Assets         
Bank and time deposits$286
 $286
 $
 $
 Cash equivalents
Money market funds1,876
 1,876
 
 
 Cash equivalents
Available-for-sale securities:         
Corporate bonds624
 
 624
 
 Short-term investments
U.S. Treasury securities210
 210
 
 
 Short-term investments
U.S. agency securities78
 
 78
 
 Short-term investments
Commercial paper150
 
 150
 
 Short-term investments and cash equivalents
Foreign government securities52
 
 52
 
 Short-term investments
Certificates of deposit2
 
 2
 
 Cash equivalents
Foreign currency derivatives4
 
 4
 
 Other current assets and other assets
Deferred compensation plan assets (a)
10
 10
 
 
 Other assets
Total assets at fair value$3,292
 $2,382
 $910
 $
  
Liabilities         
Contingent consideration (b)
$122
 $
 $
 $122
 Other liabilities
Foreign currency derivatives56
 
 56
 
 Accrued and other current liabilities and other liabilities
Deferred compensation plan liabilities (a)
11
 11
 
 
 Other liabilities
Total liabilities at fair value$189
 $11
 $56
 $122
  
(a)
The Deferred Compensation Plan assets consist of various mutual funds. See Note 15 for additional information regarding our Deferred Compensation Plan.
(b)
The contingent consideration represents the estimated fair value of the additional variable cash consideration payable in connection with our acquisition of Respawn Entertainment, LLC (“Respawn”) that is contingent upon the achievement of certain performance milestones. We estimated fair value using a probability-weighted income approach combined with a real options methodology, and applied a discount rate that appropriately captures the risk associated with the obligation. At March 31, 2019, the discount rates used ranged from 2.9 percent to 3.1 percent. See Note 7 for additional information regarding the Respawn acquisition. At March 31, 2018, the discount rates used ranged from 3.3 percent to 3.6 percent.
(3)(4)  FINANCIAL INSTRUMENTS
Cash and Cash Equivalents
As of March 31, 20162019 and 20152018, our cash and cash equivalents were $2,493$4,708 million and $2,068$4,258 million, respectively. Cash equivalents were valued at their carrying amounts as they approximate fair value due to the short maturities of these financial instruments.using quoted market prices or other readily available market information.


Short-Term Investments
Short-term investments consisted of the following as of March 31, 20162019 and 20152018 (in millions):
As of March 31, 2016 As of March 31, 2015As of March 31, 2019 As of March 31, 2018
Cost or
Amortized
Cost
 Gross Unrealized 
Fair
Value
 
Cost or
Amortized
Cost
 Gross Unrealized 
Fair
Value
Cost or
Amortized
Cost
 Gross Unrealized 
Fair
Value
 
Cost or
Amortized
Cost
 Gross Unrealized 
Fair
Value
Gains Losses Gains Losses Gains Losses Gains Losses 
Corporate bonds$733
 $1
 $
 $734
 $467
 $
 $
 $467
$325
 $
 $(1) $324
 $629
 $
 $(5) $624
U.S. Treasury securities389
 1
 
 390
 214
 
 
 214
153
 
 
 153
 212
 
 (2) 210
U.S. agency securities167
 
 
 167
 161
 1
 
 162
44
 
 
 44
 79
 
 (1) 78
Commercial paper50
 
 
 50
 110
 
 
 110
112
 
 
 112
 109
 
 
 109
Foreign government securities50
 
 
 50
 53
 
 (1) 52
Asset-backed securities53
 
 
 53
 
 
 
 
Certificates of deposit1
 
 
 1
 
 
 
 
Short-term investments$1,339
 $2
 $
 $1,341
 $952
 $1
 $
 $953
$738
 $
 $(1) $737
 $1,082
 $
 $(9) $1,073
The following table summarizes the amortized cost and fair value of our short-term investments, classified by stated maturity as of March 31, 20162019 and 20152018 (in millions):
 As of March 31, 2016 As of March 31, 2015
 
Amortized
Cost
 
Fair
Value
 
Amortized
Cost
 
Fair
Value
Short-term investments       
Due in 1 year or less$571
 $571
 $417
 $417
Due in 1-2 years461
 462
 281
 281
Due in 2-3 years295
 296
 244
 245
Due in 3-4 years12
 12
 10
 10
Short-term investments$1,339
 $1,341
 $952
 $953
 As of March 31, 2019 As of March 31, 2018
 
Amortized
Cost
 
Fair
Value
 
Amortized
Cost
 
Fair
Value
Short-term investments       
Due within 1 year$449
 $448
 $521
 $520
Due 1 year through 5 years287
 287
 561
 553
Due after 5 years2
 2
 
 
Short-term investments$738
 $737
 $1,082
 $1,073

(4)(5)  DERIVATIVE FINANCIAL INSTRUMENTS
The assets or liabilities associated with our derivative instruments and hedging activities are recorded at fair value in other current assets/other assets, or accrued and other current liabilities/other liabilities, respectively, on our Consolidated Balance Sheets. As discussed below, the accounting for gains and losses resulting from changes in fair value depends on the use of the derivative instrument and whether it is designated and qualifies for hedge accounting.
We transact business in various foreign currencies and have significant international sales and expenses denominated in foreign currencies, subjecting us to foreign currency risk. We purchase foreign currency forward contracts, generally with maturities of 18 months or less, to reduce the volatility of cash flows primarily related to forecasted revenue and expenses denominated in certain foreign currencies. Our cash flow risks are primarily related to fluctuations in the Euro, British pound sterling, Canadian dollar, Swedish krona, Australian dollar, Chinese yuan and South Korean won. In addition, we utilize foreign currency forward contracts to mitigate foreign currency exchange rate risk associated with foreign-currency-denominated monetary assets and liabilities, primarily intercompany receivables and payables. The foreign currency forward contracts not designated as hedging instruments generally have a contractual term of approximately 3three months or less and are transacted near month-end. We do not use foreign currency forward contracts for speculative trading purposes.


Cash Flow Hedging Activities
Certain of our forward contracts are designated and qualify as cash flow hedges. The effectiveness of the cash flow hedge contracts, including time value, is assessed monthly using regression analysis, as well as other timing and probability criteria. To qualify for hedge accounting treatment, all hedging relationships are formally documented at the inception of the hedges and must be highly effective in offsetting changes to future cash flows on hedged transactions. The derivative assets or liabilities associated with our hedging activities are recorded at fair value in other current assets/other assets, or accrued and other current liabilities/other liabilities, respectively, on our Consolidated Balance Sheets. The effective portion of gains or losses resulting from changes in the fair value of these hedges is initially reported, net of tax, as a component of accumulated other comprehensive income (loss) in stockholders’ equity. The gross amount of the effective portion of gains or losses resulting from changes in the fair value of these hedges is subsequently reclassified into net revenue or research and development expenses, as appropriate, in the period when the forecasted transaction is recognized in our Consolidated Statements of Operations. In the event that the gains or losses in accumulated other comprehensive income (loss) are deemed to be ineffective, the ineffective portion of gains or losses resulting from changes in fair value, if any, is reclassified to interest and other income (expense), net, in our Consolidated Statements of Operations. In the event that the underlying forecasted transactions do not occur, or it becomes remote that they will occur, within the defined hedge period, the gains or losses on the related cash flow hedges are reclassified from accumulated other comprehensive income (loss) to interest and other income (expense), net, in our Consolidated Statements of Operations.
Total gross notional amounts and fair values for currency derivatives with cash flow hedge accounting designation are as follows (in millions):
As of March 31, 2016 As of March 31, 2015As of March 31, 2019 As of March 31, 2018
Notional Amount Fair Value Notional Amount Fair ValueNotional Amount Fair Value Notional Amount Fair Value
 Asset Liability Asset Liability Asset Liability Asset Liability
Forward contracts to purchase$148
 $5
 $1
 $108
 $
 $8
$295
 $
 $10
 $329
 $2
 $4
Forward contracts to sell$685
 $11
 $9
 $508
 $18
 $1
$1,355
 $31
 $4
 $1,575
 $1
 $48
The net impact of the effective portion of gains and losses from our cash flow hedging activities in our Consolidated Statements of Operations for the fiscal year ended March 31, 2016 was a gain of $12$8 million and a loss of $11 million and $9$36 million for the fiscal years ended March 31, 20152019 and 2014, respectively.2017, respectively, and a loss of $5 million for the fiscal year ended March 31, 2018.
During fiscal years ended March 31, 2016, 20152019, 2018 and 2014,2017, we reclassified an immaterial amount of the ineffective portion of gains or losses resulting from changes in fair value into interest and other income (expense), net.
The amount excluded from the assessment of hedge effectiveness during fiscal years ended March 31, 2016, 2015 and 2014 and recognized in interest and other income (expense), net, was a gain of $25 million and $10 million during fiscal year ended March 31, 2019 and 2018. The amount excluded from the assessment of hedge effectiveness during the fiscal year ended March 31, 2017 was immaterial.
Balance Sheet Hedging Activities
Our foreign currency forward contracts that are not designated as hedging instruments are accounted for as derivatives whereby the fair value of the contracts are reported as other current assets or accrued and other current liabilities on our Consolidated Balance Sheets, and gains and losses resulting from changes in the fair value are reported in interest and other income (expense), net, in our Consolidated Statements of Operations. The gains and losses on these foreign currency forward contracts generally offset the gains and losses in the underlying foreign-currency-denominated monetary assets and liabilities, which are also reported in interest and other income (expense), net, in our Consolidated Statements of Operations. The fair value of our foreign currency forward contracts was measured using Level 2 inputs.
Total gross notional amounts and fair values for currency derivatives that are not designated as hedging instruments are accounted for as follows (in millions):
As of March 31, 2016 As of March 31, 2015As of March 31, 2019 As of March 31, 2018
Notional Amount Fair Value Notional Amount Fair ValueNotional Amount Fair Value Notional Amount Fair Value
 Asset Liability Asset Liability Asset Liability Asset Liability
Forward contracts to purchase$108
 $
 $
 $99
 $
 $
$449
 $
 $2
 $210
 $1
 $1
Forward contracts to sell$159
 $
 $
 $173
 $
 $
$394
 $2
 $
 $257
 $
 $3


The effect of foreign currency forward contracts not designated as hedging instruments in our Consolidated Statements of Operations for the fiscal years ended March 31, 2016, 20152019, 2018 and 2014,2017, was as follows (in millions):
 Statement of Operations Classification Amount of Gain (Loss) Recognized in the Statement of Operations
 Year Ended March 31,
 2016 2015 2014
Foreign currency forward contracts not designated as hedging instruments
Interest and other 
income (expense), net
 $16
 $58
 $(5)
 Statement of Operations Classification Amount of Gain (Loss) Recognized in the Statement of Operations
 Year Ended March 31,
 2019 2018 2017
Foreign currency forward contracts not designated as hedging instruments
Interest and other 
income (expense), net
 $25
 $(26) $43


(5)(6) ACCUMULATED OTHER COMPREHENSIVE INCOME (LOSS)

The changes in accumulated other comprehensive income (loss) by component, net of tax, for the fiscal years ended March 31, 2016, 20152019, 2018 and 20142017 are as follows (in millions):
 Unrealized Net Gains (Losses) on Available-for-Sale Securities Unrealized Net Gains (Losses) on Derivative Instruments Foreign Currency Translation Adjustments Total
Balances as of March 31, 2013$(4) $
 $73
 $69
Other comprehensive income (loss) before reclassifications
 (19) (22) (41)
Amounts reclassified from accumulated other comprehensive income (loss)
 9
 
 9
Net current-period other comprehensive income (loss)
 (10) (22) (32)
Balances as of March 31, 2014$(4) $(10) $51
 $37
Other comprehensive income (loss) before reclassifications$1
 $20
 $(67) $(46)
Amounts reclassified from accumulated other comprehensive income
 11
 
 11
Net current-period other comprehensive income (loss)1
 31
 (67) (35)
Balances as of March 31, 2015(3) 21
 (16) 2
Other comprehensive income (loss) before reclassifications$4
 $5
 $(15) $(6)
Amounts reclassified from accumulated other comprehensive income
 (12) 
 (12)
Net current-period other comprehensive income (loss)4
 (7) (15) (18)
Balances as of March 31, 20161
 14
 (31) (16)
 Unrealized Net Gains (Losses) on Available-for-Sale Securities Unrealized Net Gains (Losses) on Derivative Instruments Foreign Currency Translation Adjustments Total
Balances as of March 31, 2016$1
 $14
 $(31) $(16)
Other comprehensive income (loss) before reclassifications(3) 54
 (17) 34
Amounts reclassified from accumulated other comprehensive income (loss)(1) (36) 
 (37)
Total other comprehensive income (loss), net of tax(4) 18
 (17) (3)
Balances as of March 31, 2017$(3) $32
 $(48) $(19)
Other comprehensive income (loss) before reclassifications(9) (126) 28
 (107)
Amounts reclassified from accumulated other comprehensive income (loss)4
 5
 (10) (1)
Total other comprehensive income (loss), net of tax(5) (121) 18
 (108)
Balances as of March 31, 2018$(8) $(89) $(30) $(127)
Cumulative-effect adjustment from the adoption of ASC 606
 22
 
 22
Cumulative-effect adjustment from the adoption of ASU 2018-02
 1
 
 1
Balances as of April 1, 2018$(8) $(66) $(30) $(104)
Other comprehensive income (loss) before reclassifications6
 96
 (21) 81
Amounts reclassified from accumulated other comprehensive income (loss)1
 (8) 
 (7)
Total other comprehensive income (loss), net of tax7
 88
 (21) 74
Balances as of March 31, 2019$(1) $22
 $(51) $(30)

The effects on net income of amounts reclassified from accumulated other comprehensive income (loss) for the fiscal years ended March 31, 2016, 20152019, 2018 and 20142017 were as follows (in millions):
Statement of Operations Classification Amount Reclassified From Accumulated Other Comprehensive Income (Loss) Amount Reclassified From Accumulated Other Comprehensive Income (Loss)
Year Ended March 31,
2016 2015 20142019 2018 2017
(Gains) losses on cash flow hedges from forward contracts      
(Gains) losses on available-for-sale securities:      
Interest and other income (expense), net $1
 $4
 $(1)
Total, net of tax 1
 4
 (1)
      
(Gains) losses on cash flow hedges from forward contracts:      
Net revenue (23) (2) 7
 (18) 10
 (37)
Research and development 11
 13
 2
 10
 (5) 1
Total amount reclassified, net of tax $(12) $11
 $9
Total, net of tax (8) 5
 (36)
      
(Gains) losses on foreign currency translation:      
Interest and other income (expense), net 
 (10) 
Total, net of tax 
 (10) 
      
Total net (gain) loss reclassified, net of tax $(7) $(1) $(37)

(6)(7) BUSINESS COMBINATIONS
There were no acquisitions duringGameFly Cloud Gaming
On May 3, 2018, we acquired cloud gaming technology assets and personnel from a wholly-owned subsidiary of GameFly, Inc. based in Israel (“GameFly Cloud Gaming”) for total cash consideration of $50 million. The purchase price was allocated to the fiscal years ended March 31, 2016acquired net tangible and 2015. intangible assets based on their estimated fair values as of May 3, 2018, resulting in $43 million allocated to specific intangible assets, and $7 million allocated to goodwill that consists largely of expected synergies and workforce. Substantially all of the $50 million is expected to be deductible for tax purposes. Subsequent to the acquisition, we also granted approximately $4 million in long-term equity in the form of restricted stock units to certain employees.
The results of operations attributable to the assets and personnel acquired in the GameFly Cloud Gaming acquisition and the fair value of the assets acquired have been included in our Consolidated Financial Statements since the date of acquisition. Pro forma results of operations have not been presented because the effect of the acquisition was not material to our Consolidated Statements of Operations.
During the fiscal year ended March 31, 2014,2019, we completed one other acquisition that didwas not have a significant impact onmaterial to our Consolidated Financial Statements.

Respawn Entertainment, LLC
On December 1, 2017, we completed our acquisition of Respawn Entertainment, LLC (“Respawn”), a leading game development studio and creators of games including the critically-acclaimed Titanfall franchise. The total purchase price was $273 million, which consisted of $151 million in cash and the acquisition date fair value of contingent consideration of $122 million. The purchase price was allocated to Respawn’s net tangible and intangible assets based upon their estimated fair values as of December 1, 2017, resulting in $171 million being allocated to goodwill that consists largely of workforce and synergies with our existing business, all of which is expected to be deductible for tax purposes; $74 million being allocated to intangible assets acquired; and $28 million being allocated to net tangible assets acquired.
The payment of the contingent consideration is based on the achievement of certain performance milestones through the end of calendar year 2022 at the latest. The maximum amount of contingent consideration we may be required to pay is $140 million. The fair value of the contingent consideration was included in other liabilities on our Consolidated Balance Sheet at March 31, 2018. During the fiscal year ended March 31, 2019, we recognized $14 million of contingent consideration expense in our Consolidated Statements of Operations as a performance milestone was met and the expected outcomes for other performance


(7)milestones became more positive. At March 31, 2019, the fair value of the contingent consideration of $136 million is included in accrued and other current liabilities. Subsequent to March 31, 2019, we paid $35 million of contingent consideration.
Subsequent to the acquisition, in the fourth quarter of fiscal year 2018, we also granted an aggregate of $167 million of restricted stock unit awards of our common stock to Respawn employees that is being recognized over a four year period as stock-based compensation expense in research and development in our Consolidated Statements of Operations.
The results of operations of Respawn and the fair value of the assets acquired and liabilities assumed have been included in our Consolidated Financial Statements since the date of acquisition. Pro forma results of operations have not been presented because the effect of the acquisition was not material to our Consolidated Statements of Operations.

During the fiscal year ended March 31, 2017, there were no acquisitions.

(8) GOODWILL AND ACQUISITION-RELATED INTANGIBLES, NET
The changes in the carrying amount of goodwill for the fiscal year ended March 31, 20162019 are as follows (in millions):
As of
March 31, 2015
 Activity Effects of Foreign Currency Translation As of
March 31, 2016
As of
March 31, 2018
 Activity Effects of Foreign Currency Translation As of
March 31, 2019
Goodwill$2,081
 $
 $(3) $2,078
$2,251
 $14
 $(5) $2,260
Accumulated impairment(368) 
 
 (368)(368) 
 
 (368)
Total$1,713
 $
 $(3) $1,710
$1,883
 $14
 $(5) $1,892
The changes in the carrying amount of goodwill for the fiscal year ended March 31, 20152018 are as follows (in millions):
As of
March 31, 2014
 Activity Effects of Foreign Currency Translation As of
March 31, 2015
As of
March 31, 2017
 Activity Effects of Foreign Currency Translation As of
March 31, 2018
Goodwill$2,091
 $
 $(10) $2,081
$2,075
 $171
 $5
 $2,251
Accumulated impairment(368) 
 
 (368)(368) 
 
 (368)
Total$1,723
 $
 $(10) $1,713
$1,707
 $171
 $5
 $1,883
Goodwill represents the excess of the purchase price over the fair value of the underlying acquired net tangible and intangible assets.
Acquisition-related intangibles, consisted of the following (in millions): 
As of March 31, 2016 As of March 31, 2015As of March 31, 2019 As of March 31, 2018
Gross
Carrying
Amount
 
Accumulated
Amortization
 
Acquisition-
Related
Intangibles, Net
 
Gross
Carrying
Amount
 
Accumulated
Amortization
 
Acquisition-
Related
Intangibles, Net
Gross
Carrying
Amount
 
Accumulated
Amortization
 
Acquisition-
Related
Intangibles, Net
 
Gross
Carrying
Amount
 
Accumulated
Amortization
 
Acquisition-
Related
Intangibles, Net
Developed and core technology$412
 $(368) $44
 $531
 $(439) $92
$469
 $(427) $42
 $417
 $(414) $3
Trade names and trademarks106
 (93) 13
 130
 (111) 19
161
 (121) 40
 161
 (107) 54
Registered user base and other intangibles5
 (5) 
 87
 (87) 
5
 (5) 
 5
 (5) 
Carrier contracts and related85
 (85) 
 85
 (85) 
85
 (85) 
 85
 (85) 
In-process research and development5
 
 5
 14
 
 14
Total$608
 $(551) $57
 $833
 $(722) $111
$725
 $(638) $87
 $682
 $(611) $71
The fair value of acquisition-related intangible assets acquired in the GameFly Cloud Gaming acquisition during the three months ended June 30, 2018 was $43 million, all of which was allocated to developed and core technology, and has a useful life of approximately 4.0 years.


During fiscal year 2016, we retired $225 million gross carrying amount of fully-amortized intangible assets. Amortization of intangibles for the fiscal years ended March 31, 2016, 20152019, 2018 and 20142017 are classified in the Consolidated StatementStatements of Operations as follows (in millions): 
Year Ended March 31,Year Ended March 31,
2016 2015 20142019 2018 2017
Cost of service and other$33
 $36
 $27
$1
 $
 $16
Cost of product14
 16
 33
3
 2
 27
Operating expenses7
 14
 16
23
 9
 6
Total$54
 $66
 $76
$27
 $11
 $49

There were no impairment charges for acquisition-related intangible assets during fiscal years 2019 and 2018. During fiscal year 2017, we determined that the carrying value of one of our acquisition-related intangible assets was not recoverable. The acquisition-related intangible asset was measured using Level 3 inputs and was written down to a fair value of zero. We recognized an impairment charge of $15 million in cost of product revenue in our Consolidated Statements of Operations.
Acquisition-relatedFinite-lived acquisition-related intangible assets are amortized using the straight-line method over the lesser of their estimated useful lives or the agreement terms, typicallycurrently from 21 to 149 years. As of March 31, 20162019 and 20152018, the weighted-average remaining useful life for acquisition-related intangible assets was approximately 1.63.2 years and 2.84.3 years for each period,, respectively.
As of March 31, 20162019, future amortization of finite-lived acquisition-related intangibles that will be recorded in the Consolidated StatementStatements of Operations is estimated as follows (in millions): 
Fiscal Year Ending March 31, 
201738
201817
20192
Total$57
Fiscal Year Ending March 31, 
2020$30
202122
202222
20238
2024
Thereafter
Total$82



(8) RESTRUCTURING AND OTHER CHARGES

Restructuring and other restructuring plan-related information as of March 31, 2016 was as follows (in millions):
 Fiscal  2011
Restructuring
 Other Restructurings and Reorganization  
 Other 
Facilities-
related
 Other Total
Balances as of March 31, 2013$57
 $4
 $1
 $62
Charges to operations(2) 1
 
 $(1)
Charges settled in cash(8) (3) 
 $(11)
Balances as of March 31, 2014$47
 $2
 $1
 $50
Charges to operations
 
 
 $
Charges settled in cash(36) (1) (1) $(38)
Balances as of March 31, 2015$11
 $1
 $
 $12
Charges to operations
 
 
 $
Charges settled in cash(11) (1) 
 $(12)
Balances as of March 31, 2016$
 $
 $
 $
Fiscal 2011 Restructuring
In fiscal year 2011, we announced a plan focused on the restructuring of certain licensing and developer agreements in an effort to improve the long-term profitability of our packaged goods business. Under this plan, we amended certain licensing and developer agreements. To a much lesser extent, as part of this restructuring, we had workforce reductions and facilities closures through March 31, 2011. Substantially all of these exit activities were completed by March 31, 2011.
Since the inception of the fiscal 2011 restructuring plan through March 31, 2015, we have incurred charges of $172 million, consisting of (1) $129 million related to the amendment of certain licensing agreements and other intangible asset impairment costs, (2) $31 million related to the amendment of certain developer agreements, and (3) $12 million in employee-related expenses. We do not expect to incur any additional restructuring charges under this plan. As of March 31, 2016, we have settled all accruals under this restructuring plan.
Other Restructurings and Reorganization
We also engaged in various other restructurings and a reorganization based on management decisions made in fiscal years 2013 and 2009. We do not expect to incur any additional restructuring charges under these plans. Substantially all of the accruals under these restructuring plans have been settled by March 31, 2016.

(9) ROYALTIES AND LICENSES
Our royalty expenses consist of payments to (1) content licensors, (2) independent software developers, and (3) co-publishing and distribution affiliates. License royalties consist of payments made to celebrities, professional sports organizations, movie studios and other organizations for our use of their trademarks, copyrights, personal publicity rights, content and/or other intellectual property. Royalty payments to independent software developers are payments for the development of intellectual property related to our games. Co-publishing and distribution royalties are payments made to third parties for the delivery of products.
Royalty-based obligations with content licensors and distribution affiliates are either paid in advance and capitalized as prepaid royalties or are accrued as incurred and subsequently paid. These royalty-based obligations are generally expensed to cost of revenue at the greater of the contractual rate or an effective royalty rate based on the total projected net revenue for contracts with guaranteed minimums. Prepayments made to thinly capitalized independent software developers and co-publishing affiliates are generally made in connection with the development of a particular product, and therefore, we are generally subject to development risk prior to the release of the product. Accordingly, payments that are due prior to completion of a product are generally expensed to research and development over the development period as the services are incurred. Payments due after completion of the product (primarily royalty-based in nature) are generally expensed as cost of revenue.

Our contracts with some licensors include minimum guaranteed royalty payments, which are initially recorded as an asset and as a liability at the contractual amount when no performance remains with the licensor. When performance remains with the licensor, we record guarantee payments as an asset when actually paid and as a liability when incurred, rather than recording the asset and liability upon execution of the contract. Prepaid royalties are classified as current assets to the extent that such


amounts will be recognized in our Consolidated Statements of Operations within the next 12 months. Royalty liabilities are classified as current liabilities to the extent such royalty payments are contractually due within the next 12 months.
Each quarter, we also evaluate the expected future realization of our royalty-based assets, as well as any unrecognized minimum commitments not yet paid to determine amounts we deem unlikely to be realized through product and service sales. Any impairments or losses determined before the launch of a product are generally charged to research and development expense. Impairments or losses determined post-launch are charged to cost of revenue. We evaluate long-lived royalty-based assets for impairment using undiscounted cash flows when impairment indicators exist. If impairment exists, then the assets are written down to fair value. Unrecognized minimum royalty-based commitments are accounted for as executory contracts, and therefore, any losses on these commitments are recognized when the underlying intellectual property is abandoned (i.e., cease use) or the contractual rights to use the intellectual property are terminated.
During fiscal year 2016,years 2019 and 2018, we did not recognize any material losses or impairment charges on royalty-based commitments. During the fiscal year 2015,2017, we determined that the carrying value of certain of our royalty-based assets and certain previously unrecognized minimum royalty-based commitments were not recoverable. We recognized impairment charges of $23 million on the assets and a loss of $122$19 million on a previously unrecognized licensed intellectual property commitment. The $122the commitments. Of the total $42 million loss, related to the termination of certain rights we previously had to use a licensor’s intellectual property. In addition, because the loss will be paid in installments through March 2022, our accrued loss$10 million was computed using the effective interest method. We currently estimate recognizing in future periods through March 2022, approximately $22 million for the accretion of interest expense related to this obligation. This interest expense will be included in cost of service revenue and $32 million was included in research and development expenses in our Consolidated StatementStatements of Operations.
The current and long-term portions of prepaid royalties and minimum guaranteed royalty-related assets, included in other current assets and other assets, consisted of (in millions): 
As of March 31,As of March 31,
2016 20152019 2018
Other current assets$54
 $70
$53
 $68
Other assets63
 59
30
 34
Royalty-related assets$117
 $129
$83
 $102


At any given time, depending on the timing of our payments to our co-publishing and/or distribution affiliates, content licensors, and/or independent software developers, we classify any recognized unpaid royalty amounts due to these parties as accrued liabilities. The current and long-term portions of accrued royalties, included in accrued and other current liabilities and other liabilities, consisted of (in millions):  
As of March 31,As of March 31,
2016 20152019 2018
Accrued royalties$159
 $119
$144
 $171
Other liabilities118
 131
51
 74
Royalty-related liabilities$277
 $250
$195
 $245
As of March 31, 2016,2019, we were committed to pay approximately $1,460$973 million to content licensors, independent software developers, and co-publishing and/or distribution affiliates, but performance remained with the counterparty (i.e., delivery of the product or content or other factors) and such commitments were therefore not recorded in our Consolidated Financial Statements. See Note 13 for further information on our developer and licensor commitments.

(10)  BALANCE SHEET DETAILS
Inventories
Inventories as of March 31, 2016 and 2015 consisted of (in millions):
 As of March 31,
 2016 2015
Finished goods$32
 $35
Raw materials and work in process1
 1
Inventories$33
 $36



Property and Equipment, Net
Property and equipment, net, as of March 31, 20162019 and 20152018 consisted of (in millions): 
As of March 31,As of March 31,
2016 20152019 2018
Computer equipment and software$684
 $655
Computer, equipment and software$710
 $744
Buildings313
 315
343
 336
Leasehold improvements129
 126
139
 139
Equipment, furniture and fixtures, and other80
 73
80
 84
Land61
 62
66
 66
Construction in progress15
 7
21
 7
1,282
 1,238
1,359
 1,376
Less: accumulated depreciation(843) (779)(911) (923)
Property and equipment, net$439
 $459
$448
 $453
Depreciation expense associated with property and equipment was $119$121 million, $126$120 million and $126$115 million for the fiscal years ended March 31, 2016, 20152019, 2018 and 2014,2017, respectively.
Accrued and Other Current Liabilities
Accrued and other current liabilities as of March 31, 20162019 and 20152018 consisted of (in millions): 
As of March 31,As of March 31,
2016 20152019 2018
Other accrued expenses$218
 $298
$290
 $260
Accrued compensation and benefits256
 263
238
 282
Accrued royalties159
 119
144
 171
Sales returns and price protection reserves150
 
Contingent consideration136
 
Deferred net revenue (other)77
 114
94
 108
Accrued and other current liabilities$710
 $794
$1,052
 $821

Deferred net revenue (other) includes the deferral of subscription revenue, deferrals related to our Switzerland distribution business, advertising revenue, licensing arrangements, and other revenue for which revenue recognition criteria has not been met.
Deferred Net
As a result of the adoption of the New Revenue (Online-Enabled Games)Standard on April 1, 2018, our sales returns and price protection reserves are now classified within accrued and other liabilities (previously, these allowances were classified as a contra-asset within receivables on our Consolidated Balance Sheets).


Deferred net revenue (online-enabled games) was $1,458 million and $1,283 million
Deferred net revenue as of March 31, 20162019 and 2015, respectively. Deferred netApril 1, 2018, as adjusted, consisted of (in millions):
 As of
March 31, 2019
 As of April 1, 2018 (as adjusted)
Deferred net revenue (online-enabled games)$1,100
 $949
Deferred net revenue (other)94
 105
Deferred net revenue (noncurrent)23
 5
Total Deferred net revenue$1,217
 $1,059

During the fiscal year ended March 31, 2019, $3,070 million of revenue (online-enabled games) generally includes the unrecognized revenue from bundled saleswas recognized, of online-enabled games for which we do not have vendor-specific objective evidence of fair value (“VSOE”) for the obligation to provide unspecified updates. We recognize revenue from the sale of online-enabled games for which we do not have VSOE for the unspecified updates on a straight-line basis, generally over an estimated nine-month period beginning$1,054 million was included in the month after shipmentdeferred revenue balance as of April 1, 2018, as adjusted.
Remaining Performance Obligations
As of March 31, 2019, revenue allocated to remaining performance obligations consists of our deferred revenue balance of $1,217 million. These balances exclude any estimates for physical games sold through retail and an estimated six-month period for digitally-distributed games. However,future variable consideration as we expensehave elected the costoptional exemption to exclude sales-based royalty revenue. We expect to recognize substantially all of these balances as revenue related to these transactions duringover the period in which the product is delivered (rather than on a deferred basis).next 12 months. 

(11)  INCOME TAXES
The components of our income before provision for (benefit from) income taxes for the fiscal years ended March 31, 2016, 20152019, 2018 and 20142017 are as follows (in millions): 
Year Ended March 31,Year Ended March 31,
2016 2015 20142019 2018 2017
Domestic$133
 $232
 $(146)$170
 $440
 $382
Foreign744
 693
 153
909
 1,009
 828
Income before provision for (benefit from) income taxes$877
 $925
 $7
Income before provision for income taxes$1,079
 $1,449
 $1,210

Provision for (benefit from) income taxes for the fiscal years ended March 31, 2016, 20152019, 2018 and 20142017 consisted of (in millions):
Current Deferred TotalCurrent Deferred Total
Year Ended March 31, 2016     
Year Ended March 31, 2019     
Federal$69
 $(376) $(307)$29
 $(18) $11
State5
 (14) (9)5
 
 5
Foreign36
 1
 37
42
 2
 44
$110
 $(389) $(279)$76
 $(16) $60
Year Ended March 31, 2015     
Year Ended March 31, 2018     
Federal$10
 $17
 $27
$138
 $197
 $335
State
 
 
4
 9
 13
Foreign21
 2
 23
61
 (3) 58
$31
 $19
 $50
$203
 $203
 $406
Year Ended March 31, 2014     
Year Ended March 31, 2017     
Federal$(2) $(9) $(11)$86
 $96
 $182
State1
 (2) (1)3
 9
 12
Foreign8
 3
 11
51
 (2) 49
$7
 $(8) $(1)$140
 $103
 $243

On July 27, 2015,Our effective tax rate and resulting provision for income taxes for the United Statesfiscal year ended March 31, 2018 were significantly impacted by the U.S. Tax Court, in an opinion in Altera Corp v. CommissionerCuts and Jobs Act (the “U.S. Tax Act”), invalidated the portion of the Treasury regulations issued under Internal Revenue Code Section 482 requiring related-party participants in a cost sharing arrangement to share stock-based compensation costs.enacted on December 22, 2017. The U.S. Tax Court issuedAct significantly revised the final decisionU.S. corporate income tax system by, among other things, lowering U.S. corporate income tax rate to


21 percent, generally implementing a territorial tax system and imposing a one-time transition tax on December 28, 2015. On February 19, 2016, the government fileddeemed repatriation of undistributed earnings of foreign subsidiaries (the “Transition Tax”).

We have concluded the accounting under the U.S. Tax Act within the time period set forth in SAB 118, the SEC guidance that allowed for a noticemeasurement period of appealup to one year after the enactment date of the U.S. Tax Court decision. At this time,Act to finalize the recording of the related tax impacts, including the impacts of the Transition Tax, the remeasurement of U.S. deferred tax assets and liabilities as a result of the reduction of the U.S. Treasury has not withdrawn its regulations that require including stock-based compensation in a cost sharing arrangement. We have evaluatedcorporate tax rate, and the opinion and have recorded a $41 million tax benefitaccounting policy election related to fiscal year 2016 stock-based compensation deductions that will not be subject to reimbursement through cost share payments if the Tax Court’s opinion is sustained.U.S. taxes on foreign earnings. We will continue to monitor developmentsrecorded tax expense of $235 million related to the case andU.S. Tax Act for the potential impact onfiscal year ended March 31, 2018, $192 million of which relates to the Transition Tax. During the fiscal year ended March 31, 2019, we made no material adjustments to our consolidated financial statements.provisional amounts recognized due to the U.S. Tax Act during the fiscal year ended March 31, 2018.

ExcessUpon adoption of ASU 2016-09 at the beginning of fiscal year 2018, we reflected excess tax benefits from stock-based compensation deductions are allocated to contributed capital before historical net operating losses are utilized to reduce tax expense. Theof $20 million and $43 million for the fiscal years ended March 31, 2019 and 2018, respectively, in the Consolidated Statements of Operations as a component of the provision for income tax provision includestaxes. For fiscal year ended March 31, 2017, excess tax benefits allocated directly to contributed capital of $83$65 million $21 million and $12 million for fiscal years 2016, 2015, and 2014, respectively.was recognized in additional paid-in-capital in the Consolidated Balance Sheets.

The differences between the statutory tax expense rate and our effective tax expense (benefit) rate, expressed as a percentage of income before provision for (benefit from) income taxes, for the fiscal years ended March 31, 2016, 20152019, 2018 and 20142017 were as follows: 
Year Ended March 31,Year Ended March 31,
2016 2015 20142019 2018 2017
Statutory federal tax expense rate35.0 % 35.0 % 35.0 %21.0 % 31.5 % 35.0 %
State taxes, net of federal benefit0.5 % 0.1 % (242.9)%0.7 % 0.8 % 1.0 %
Differences between statutory rate and foreign effective tax rate(22.1)% (22.3)% (142.9)%(14.4)% (19.1)% (19.3)%
Valuation allowance(51.7)% (9.2)% 936.5 %
Tax reform(0.4)% 16.2 %  %
Excess tax benefit(1.9)% (3.0)%  %
Research and development credits(0.6)% (1.1)% (128.6)%(2.4)% (1.4)% (0.7)%
Unremitted earnings of foreign subsidiaries4.9 % 
  % %  % 2.2 %
Resolution of tax matters with authorities % (0.5)% (657.1)%
Non-deductible stock-based compensation3.1 % 3.5 % 385.7 %2.3 % 2.7 % 2.3 %
Acquisition-related contingent consideration % (0.2)% (185.7)%
Other(0.9)% 0.1 % (14.3)%0.7 % 0.3 % (0.4)%
Effective tax expense (benefit) rate(31.8)% 5.4 % (14.3)%
Effective tax expense rate5.6 % 28.0 % 20.1 %

We generated income in lower tax jurisdictions primarily related to our European and Asia Pacific businesses that are headquartered in Switzerland.


Historically, we have considered allPrior to the U.S. Tax Act, a substantial majority of undistributed earnings of our foreign subsidiaries to be indefinitely reinvested outside of the United States and, accordingly, no U.S. taxes have been provided thereon. During the fourth quarter of fiscal year 2016, we issued the Senior Notes and we announced a $500 million stock repurchase program. In light of these future obligations, we reevaluated our intent to indefinitely reinvest all earnings of foreign subsidiary companies, and concluded that a portion of earnings of certain subsidiaries will no longer bewere considered to be indefinitely reinvested. As a result we have recognized aof the U.S. Tax Act, substantially all previously unremitted earnings for which no U.S. deferred tax liability of $43 million forhad been accrued have now been subject to U.S. income taxes with respect to such earnings.
Undistributedtax. Any future earnings of our foreign subsidiaries that are considered to be indefinitely reinvested are $1,241 million as of March 31, 2016. As we currently have no plans to repatriate those earnings, nogenerally available for repatriation without a material incremental U.S. income taxes have been provided thereon. Upon distribution of those earnings in the form of dividends or otherwise, we would be subject to both U.S. income taxes (subject to an adjustment for foreign tax credits) and withholding taxes payable to various foreign countries. As we do not know the time or manner in which we would repatriate those funds, it is not practicable to determine the impact of local taxes, withholding taxes and foreign tax credits associated with the future repatriation of such earnings and therefore we cannot quantify the tax liability.cost.


The components of net deferred tax assets, as of March 31, 20162019 and 20152018 consisted of (in millions): 
As of March 31,As of March 31,
2016 20152019 2018
Deferred tax assets:      
Accruals, reserves and other expenses$171
 $189
$101
 $81
Tax credit carryforwards334
 312
140
 121
Stock-based compensation39
 35
33
 24
Net operating loss & capital loss carryforwards28
 41
22
 23
Total572
 577
296
 249
Valuation allowance(114) (555)(162) (138)
Deferred tax assets, net of valuation allowance458
 22
134
 111
Deferred tax liabilities:      
Amortization and Depreciation(27) (32)
Unremitted earnings of foreign subsidiaries(43) 
Prepaids and other liabilities(3) (8)
Amortization and depreciation(28) (27)
Change in tax accounting method(66) 
Other(7) (2)
Total(73) (40)(101) (29)
Deferred tax assets, net of valuation allowance and deferred tax liabilities$385
 $(18)$33
 $82
From the third quarter of fiscal year 2009 to the third quarter of fiscal year 2016, we maintained a 100% valuation allowance against most of our U.S. deferred tax assets because there was insufficient positive evidence to overcome the existing negative evidence such that it was not more likely than not that the U.S. deferred tax assets were realizable. While we reported U.S. pre-tax income in fiscal year 2015, because we reported U.S. pre-tax losses during the previous seven fiscal years, as well as in the second and third quarters of fiscal year 2016, we continued to maintain the 100% valuation allowance through the third quarter of fiscal year 2016.
In the fourth quarter of fiscal year 2016, we realized significant U.S. pre-tax income for both the fourth quarter and the fiscal year ended March 31, 2016. As of March 31, 2016, we had reported positive operating performance in the U.S. for two consecutive fiscal years and had also reported a cumulative three-year U.S. pre-tax profit. In addition, during the fourth quarter of fiscal year 2016, we completed our financial plan for fiscal year 2017 and expect continued positive operating performance in the U.S. We also considered forecasts of future taxable income and evaluated the utilization of tax credit carryforwards prior to their expiration. After considering these factors, we determined that the positive evidence overcame any negative evidence and concluded that it was more likely than not that the U.S. deferred tax assets were realizable. As a result, we released the valuation allowance against all of the U.S. federal deferred tax assets and a portion of the U.S. state deferred tax assets during the fourth quarter of fiscal year 2016.

The valuation allowance decreased by $441 million in fiscal year 2016, primarily due to the release of the valuation allowance on U.S. deferred tax assets. As of March 31, 2016,2019, we maintained a valuation allowance of $114$162 million, primarily related to certain U.S. state deferred tax assets and foreign capital loss carryovers, due to uncertainty about the future realization of these assets. In determining the amount of deferred tax assets that are more likely than not to be realized, we evaluated the potential to realize the assets through the utilization of tax loss and credit carrybacks, the reversal of existing taxable temporary


differences, future taxable income exclusive of the reversal of existing taxable temporary differences, and certain tax planning strategies.
As of March 31, 2016,2019, we have state net operating loss carry forwards of approximately $1,016$598 million of which approximately $130$7 million is attributable to various acquired companies. These carryforwards, if not fully realized, will begin to expire in 2017.2029. We also have U.S. federal, California and Canada tax credit carryforwards of $373 million, $93$132 million and $8$5 million, respectively. The U.S. federal tax credit carryforwards will begin to expire in 2024. The California and Canada tax credit carryforwards can be carried forward indefinitely.


The total unrecognized tax benefits as of March 31, 2016, 20152019, 2018 and 20142017 were $331$417 million, $254$457 million and $232$389 million, respectively. A reconciliation of the beginning and ending balance of unrecognized tax benefits is summarized as follows (in millions): 
Balance as of March 31, 2013$297
Balance as of March 31, 2016$331
Increases in unrecognized tax benefits related to prior year tax positions10
3
Decreases in unrecognized tax benefits related to prior year tax positions(79)(3)
Increases in unrecognized tax benefits related to current year tax positions44
64
Decreases in unrecognized tax benefits related to settlements with taxing authorities(29)
Reductions in unrecognized tax benefits due to lapse of applicable statute of limitations(9)(3)
Changes in unrecognized tax benefits due to foreign currency translation(2)(3)
Balance as of March 31, 2014232
Balance as of March 31, 2017389
Increases in unrecognized tax benefits related to prior year tax positions9
10
Decreases in unrecognized tax benefits related to prior year tax positions(14)(12)
Increases in unrecognized tax benefits related to current year tax positions50
75
Decreases in unrecognized tax benefits related to settlements with taxing authorities(6)(7)
Reductions in unrecognized tax benefits due to lapse of applicable statute of limitations(7)(2)
Changes in unrecognized tax benefits due to foreign currency translation(10)4
Balance as of March 31, 2015254
Balance as of March 31, 2018457
Increases in unrecognized tax benefits related to prior year tax positions33

Decreases in unrecognized tax benefits related to prior year tax positions(4)(41)
Increases in unrecognized tax benefits related to current year tax positions63
43
Decreases in unrecognized tax benefits related to settlements with taxing authorities(10)(16)
Reductions in unrecognized tax benefits due to lapse of applicable statute of limitations(4)(21)
Changes in unrecognized tax benefits due to foreign currency translation(1)(5)
Balance as of March 31, 2016$331
Balance as of March 31, 2019$417
A portion of our unrecognized tax benefits will affect our effective tax rate if they are recognized upon favorable resolution of the uncertain tax positions. As of March 31, 2016,2019, approximately $305$236 million of the unrecognized tax benefits would affect our effective tax rate and approximately $26 million would result in adjustments to the deferred tax valuation allowance.rate.
Interest and penalties related to estimated obligations for tax positions taken in our tax returns are recognized in income tax expense in our Consolidated Statements of Operations. The combined amount of accrued interest and penalties related to tax positions taken on our tax returns and included in non-current other liabilities was approximately $15$17 million as of March 31, 20162019 and $16$18 million as of March 31, 2015. There was approximately $1 million decrease in in accrued interest and penalties during fiscal year 2016.2018.
We file income tax returns in the United States, including various state and local jurisdictions. Our subsidiaries file tax returns in various foreign jurisdictions, including Canada, France, Germany, Switzerland and the United Kingdom. The IRS is currently examining our returns for fiscal years 2009 through 2011, and weWe remain subject to income tax examination by the IRS for fiscal years after 2012.2015. In addition, we remain subject to income tax examination for several other jurisdictions including in Germany for fiscal years after 2016, France for fiscal years after 2016, the United Kingdom for fiscal years after 2017, Canada for fiscal years after 2010, and Switzerland for fiscal years after 2009.
We are also currently under income tax examination in the United KingdomStates for fiscal years 2010 through 2014. We remain subject to income tax examination for several other jurisdictions including in France andyear 2017, Germany for fiscal years after 2012, in the United Kingdom2013 through 2016, Spain for fiscal years after 2014 and in Canada and Switzerlandthrough 2015, Sweden for fiscal years after 2007.2016 through 2017, and India for fiscal years 2009 through 2013.
The timing of the resolution of income tax examinations is highly uncertain, and the amounts ultimately paid, if any, upon resolution of the issues raised by the taxing authorities may differ materially from the amounts accrued for each year. Although


potential resolution of uncertain tax positions involveinvolves multiple tax periods and jurisdictions, it is reasonably possible that a reduction of up to $50$10 million of unrecognized tax benefits may occur within the next 12 months, some of which, depending on the nature of the settlement or expiration of statutes of limitations, may affect the Company’s income tax provision and therefore benefit the resulting effective tax rate. The actual amount could vary significantly depending on the ultimate timing and nature of any settlements.

(12)  FINANCING ARRANGEMENT
0.75% Convertible Senior Notes Due 2016
In July 2011, we issued $632.5 million aggregate principal amount of 0.75% Convertible Senior Notes due 2016 (the “Convertible Notes”). The Convertible Notes are senior unsecured obligations which pay interest semiannually in arrears at a rate of 0.75% per annum on January 15 and July 15 of each year, and will mature on July 15, 2016, unless purchased earlier or converted in accordance with their terms prior to such date. The Convertible Notes are senior unsecured obligations and rank equally with all our other existing and future unsubordinated obligations and any indebtedness that we may incur from time to time under our Credit Facility.
We separately account for the liability and equity components of the Convertible Notes. The initial carrying amount of the equity component representing the conversion option is equal to the fair value of the Convertible Note Hedge, as described below, which is a substantially identical instrument and was purchased on the same day as the Convertible Notes. The initial carrying amount of the liability component was determined by deducting the fair value of the equity component from the par value of the Convertible Notes as a whole, and represents the fair value of a similar liability that does not have an associated convertible feature. A liability of $525 million as of the initial date of issuance was recognized for the principal amount of the Convertible Notes representing the present value of the Convertible Notes’ cash flows using a discount rate of 4.54 percent. The excess of the principal amount of the liability component over its carrying amount is amortized to interest expense over the term of the Convertible Notes using the effective interest method. The equity component on the date of issuance was $107 million.
In accounting for $15 million of issuance costs paid in July 2011 related to the Convertible Notes issuance, we allocated $13 million to the liability component and $2 million to the equity component. Debt issuance costs attributable to the liability component are being amortized to interest expense over the term of the Convertible Notes, and issuance costs attributable to the equity component were netted with the equity component in additional paid-in capital.

The Convertible Notes are convertible into cash and shares of our common stock based on an initial conversion value of 31.5075 shares of our common stock per $1,000 principal amount of Convertible Notes (equivalent to an initial conversion price of approximately $31.74 per share). Upon conversion of the Convertible Notes, holders will receive cash up to the principal amount of each Convertible Note, and any excess conversion value will be delivered in shares of our common stock. A holder may convert any of its Convertible Notes at any time prior to the close of business on July 13, 2016. The conversion rate is subject to customary anti-dilution adjustments (for example, certain dividend distributions or tender or exchange offer of our common stock), but will not be adjusted for any accrued and unpaid interest. The Convertible Notes are not redeemable prior to maturity except for specified corporate transactions and events of default, and no sinking fund is provided for the Convertible Notes. The Convertible Notes do not contain any financial covenants.
The carrying value of the Convertible Notes continued to be classified as a current liability and the excess of the principal amount over the carrying value of the Convertible Notes continued to be classified in temporary equity in the Consolidated Balance Sheets as of March 31, 2016.
Upon conversion of any Convertible Notes, we deliver cash up to the principal amount of the Convertible Notes and any excess conversion value is delivered in shares of our common stock. During fiscal year 2016, approximately $497 million principal value of the Convertible Notes were converted by holders thereof. During fiscal year 2016, we repaid $470 million principal balance of the Convertible Notes and issued approximately 7.8 million shares of common stock to noteholders with a fair value of $518 million, resulting in a loss on extinguishment of $10 million. We also received and cancelled approximately 7.8 million shares of common stock from the exercise of the Convertible Note Hedge during fiscal year 2016. Based on the closing price of our common stock of $65.92 at the end of the fiscal year ended March 31, 2016, the if-converted value of our Convertible Notes outstanding in aggregate exceeded their principal amount by $175 million.
Subsequent to the fiscal year ended March 31, 2016 and through May 23, 2016,2019, we received conversion requests forcompleted an immaterial principal valueintra-entity sale of some of our intellectual property rights to our Swiss subsidiary, where our international business is headquartered. The transaction did not result in a taxable gain. Under U.S. GAAP, any profit resulting from this intercompany transaction will be eliminated upon consolidation. However, the transaction resulted in a step-up of the Convertible Notes. DuringSwiss tax deductible basis in the quarter ending June 30, 2016, we expect to settle conversion requests with $27 million in cash and a number of shares of our common stock equal in value to the excess conversion value.transferred intellectual property rights


Basedand, accordingly, created a temporary difference between the book basis and the tax basis of such intellectual property rights. As a result, this transaction will result in the recognition of a deferred tax asset, which we estimate at approximately $2.3 billion, subject to a realizability analysis. The deferred tax asset will be recognized as a one-time tax benefit in our consolidated financial statements during the three months ending June 30, 2019. This deferred tax asset will reverse over a 20-year period and is subject to a periodic realizability analysis. The deferred tax asset and the one-time tax benefit will be measured based on the closing price of our common stock of $65.92 atSwiss tax rate expected to apply in the end ofyears the fiscal year ended March 31, 2016, approximately 0.4 million shares of our common stock would be issuable to converting holders. The actual amount of shares issuable upon conversionasset will be determined based uponrecovered. We will not recognize any deferred taxes related to the market price of our common stock during an observation period following any conversion.
The carrying and fair values of the Convertible Notes are as follows (in millions):
  
As of
March 31, 2016
 As of
March 31, 2015
Principal amount of Convertible Notes$163
 $633
Unamortized debt discount of the liability component(2) (31)
Net carrying value of Convertible Notes$161
 $602
    
Fair value of Convertible Notes (Level 2)$338
 $1,158

As of March 31, 2016, the remaining life of the Convertible Notes is approximately 3.5 months.
Convertible Note Hedge and Warrants Issuance
In July 2011, we entered into the Convertible Note Hedge to reduce the potential dilutionU.S. taxes on foreign earnings associated with respectthis transfer due to our common stock upon conversion ofpolicy election to recognize these taxes as a period cost. We do not expect the Convertible Notes. We paid $107 million for the Convertible Note Hedge, which was recorded as an equity transaction. The Convertible Note Hedge, subjecttransaction to customary anti-dilution adjustments, provides us with the option to acquire, on a net settlement basis, approximately 19.9 million shares ofimpact our common stock equal to the number of shares ofcash taxes or our common stock that notionally underlie the Convertible Notes at a strike price of $31.74, which corresponds to the conversion price of the Convertible Notes. As of March 31, 2016, we received 7.8 million shares of our common stock under the Convertible Note Hedge. Subsequent to March 31, 2016, we expect to receive a number of shares under the Convertible Note Hedge substantially equal to the number of shares of common stock to be issued in connection with any conversions of the Convertible Notes.
Separately, in July 2011 we also entered into privately negotiated warrant transactions with certain counterparties whereby we sold to independent third parties warrants (the “Warrants”) to acquire, subject to customary anti-dilution adjustments that are substantially the same as the anti-dilution provisions contained in the Convertible Notes, up to 19.9 million shares of our common stock (which is also equal to the number of shares of our common stock that notionally underlie the Convertible Notes), with a strike price of $41.14. The Warrants have a dilutive effect with respect to our common stock to the extent that the market price per share of our common stock exceeds $41.14 on or prior to the expiration date of the Warrants. The Warrants automatically exercise over a 60 trading day period beginning on October 17, 2016. Based on the closing price of our common stock of $65.92 at the end of the fiscal year ended March 31, 2016, approximately 7.5 million shares of our common stock would be issuable to Warrant holders. The actual amount of shares issuable upon exercise will be determined based upon the market price of our common stock during the 60 day trading period beginning on October 17, 2016. We received proceeds of $65 million from the sale of the Warrantsoperating cash flow in fiscal year 2012.
Effect of conversion on earning per share (“EPS”)
The Convertible Notes have no impact on diluted EPS for periods where the average quarterly price of our common stock is below the conversion price of $31.74 per share. Prior to conversion, we include the effect of the additional shares that may be issued if our common stock price exceeds $31.74 per share using the treasury stock method. If the average price of our common stock exceeds $41.14 per share for a quarterly period, we also include the effect of the additional potential shares that may be issued related to the Warrants using the treasury stock method. Prior to conversion, the Convertible Note Hedge is not considered for purposes of the EPS calculation, as its effect would be anti-dilutive. Upon conversion, the Convertible Note Hedge is expected to offset the dilutive effect of the Notes when the stock price is above $31.74 per share. See Note 17 for additional information related to our EPS.2020.


(12)  FINANCING ARRANGEMENTS
Senior Notes
In February 2016, we issued $600 million aggregate principal amount of 3.70% Senior Notes due March 1, 2021 (the “2021 Notes”) and $400 million aggregate principal amount of 4.80% Senior Notes due March 1, 2026 (the “2026 Notes,” and together with the 2021 Notes, the “Senior Notes”). Our proceeds were $989 million, net of discount of $2 million and issuance costs of $9 million. Both the discount and issuance costs are being amortized to interest expense over the respective terms of the 2021 Notes and the 2026 Notes using the effective interest rate method. The effective interest rate wasis 3.94% for the 2021 Notes and 4.97% for the 2026 Notes. Interest is payable semiannually in arrears, on March 1 and September 1 of each year, beginning on September 1, 2016.year.
The carrying and fair values of the Senior Notes are as follows (in millions): 
As of
March 31, 2016
As of
March 31, 2019
 As of
March 31, 2018
Senior Notes:    
3.70% Senior Notes due 2021$600
$600
 $600
4.80% Senior Notes due 2026400
400
 400
Total principal amount$1,000
$1,000
 $1,000
Unaccreted discount(2)(1) (2)
Unamortized debt issuance costs(9)(5) (6)
Net carrying value of Senior Notes$989
$994
 $992
    
Fair value of Senior Notes (Level 2)$1,039
$1,039
 $1,038

As of March 31, 2016,2019, the remaining life of the 2021 Notes and 2026 Notes is approximately 4.91.9 years and 9.96.9 years, respectively.

The Senior Notes are senior unsecured obligations and rank equally with all our other existing and future unsubordinated obligations including our Convertible Notes, and any indebtedness that we may incur from time to time under our Credit Facility.

The 2021 Notes and the 2026 Notes are redeemable at our option at any time prior to February 1, 2021 or December 1, 2025, respectively, subject to a make-whole premium. Within one and three months of maturity, we may redeem the 2021 Notes or the 2026 Notes, respectively, at a redemption price equal to 100% of the aggregate principal amount plus accrued and unpaid interest. In addition, upon the occurrence of a change of control repurchase event, the holders of the Senior Notes may require us to repurchase all or a portion of the Senior Notes, at a price equal to 101% of their principal amount, plus accrued and unpaid interest to the date of repurchase. The Senior Notes also include covenants that limit our ability to incur liens on assets and to enter into sale and leaseback transactions, subject to certain allowances.
Credit Facility
In March 2015, we entered into a $500 million senior unsecured revolving credit facility (“Credit Facility”) with a syndicate of banks. The Credit Facility terminates on March 19, 2020. The Credit Facility contains an option to arrange with existing lenders and/or new lenders for them to provide up to an aggregate of $250 million in additional commitments for revolving loans. Proceeds of loans made under the Credit Facility may be used for general corporate purposes.

The loans bear interest, at our option, at the base rate plus an applicable spread or an adjusted LIBOR rate plus an applicable spread, in each case with such spread being determined based on our consolidated leverage ratio for the preceding fiscal


quarter. We are also obligated to pay other customary fees for a credit facility of this size and type. Interest is due and payable in arrears quarterly for loans bearing interest at the base rate and at the end of an interest period (or at each three month interval in the case of loans with interest periods greater than three months) in the case of loans bearing interest at the adjusted LIBOR rate. Principal, together with all accrued and unpaid interest, is due and payable on March 19, 2020.

The credit agreement contains customary affirmative and negative covenants, including covenants that limit or restrict our ability to, among other things, incur subsidiary indebtedness, grant liens, dispose of all or substantially all assets and pay dividends or make distributions, in each case subject to customary exceptions for a credit facility of this size and type. We are also required to maintain compliance with a capitalization ratio and maintain a minimum level of total liquidity.



The credit agreement contains customary events of default, including among others, non-payment defaults, covenant defaults, cross-defaults to material indebtedness, bankruptcy and insolvency defaults, material judgment of defaults and a change of control default, in each case, subject to customary exceptions for a credit facility of this size and type. The occurrence of an event of default could result in the acceleration of the obligations under the credit facility, an obligation by any guarantors to repay the obligations in full and an increase in the applicable interest rate.

As of March 31, 20162019 and 2015,2018, no amounts were outstanding under the Credit Facility. $2 million of debt issuance costs that were paid in connection with obtaining this credit facility are being amortized to interest expense over the 5 year5-year term of the Credit Facility.   
Interest Expense
The following table summarizes our interest expense recognized for fiscal years 2016, 2015,2019, 2018, and 20142017 that is included in interest and other income (expense), net on our Consolidated Statements of Operations (in millions): 
Year Ended March 31,Year Ended March 31,
2016 2015 20142019 2018 2017
Amortization of debt discount(17) (22) (21)(1) 
 (2)
Amortization of debt issuance costs(3) (3) (3)(2) (2) (2)
Coupon interest expense(7) (5) (5)(41) (42) (42)
Other interest expense(1) (1) (1)(1) 
 (1)
Total interest expense$(28) $(31) $(30)$(45) $(44) $(47)
(13)  COMMITMENTS AND CONTINGENCIES
Lease Commitments
As of March 31, 2016,2019, we leased certain facilities, furniture and equipment under non-cancelable operating lease agreements. We were required to pay property taxes, insurance and normal maintenance costs for certain of these facilities and any increases over the base year of these expenses on the remainder of our facilities.
Development, Celebrity, League and Content Licenses: Payments and Commitments
The products we produce in our studios are designed and created by our employee designers, artists, software programmers and by non-employee software developers (“independent artists” or “third-party developers”). We typically advance development funds to the independent artists and third-party developers during development of our games, usually in installment payments made upon the completion of specified development milestones. Contractually, these payments are generally considered advances against subsequent royalties on the sales of the products. These terms are set forth in written agreements entered into with the independent artists and third-party developers.
In addition, we have certain celebrity, league and content license contracts that contain minimum guarantee payments and marketing commitments that may not be dependent on any deliverables. Celebrities and organizations with whom we have contracts include, but are not limited to: FIFA (Fédération Internationale de Football Association), FIFPRO Foundation, FAPL (Football Association Premier League Limited), and DFL Deutsche Fußball Liga GmbHE.V. (German Soccer League) (professional soccer); Dr. Ing. h.c. F. Porsche AG, Ferrari S.p.A. (Need For Speed and Real Racing games)Liga Nacional De Futbol Profesional (professional soccer); National Basketball Association and National Basketball Players Association (professional basketball); PGA TOUR (professional golf); National Hockey League and NHL Players’ Association (professional hockey); National Football League Properties PLAYERS Inc., and Red BearPLAYERS Inc. (professional football); Zuffa,William Morris Endeavor Entertainment LLC (Ultimate Fighting Championship)(professional mixed martial arts); ESPN (content in EA SPORTS games); Disney Interactive (Star Wars); and Fox Digital Entertainment, Inc. (The Simpsons); Universal Studios Inc. (Minions); and Respawn.. These developer and content license commitments represent the sum of (1) the cash payments due under non-royalty-bearing licenses and services agreements and (2) the minimum guaranteed payments and


advances against royalties due under royalty-bearing licenses and services agreements, the majority of which are conditional upon performance by the counterparty. These minimum guarantee payments and any related marketing commitments are included in the table below.


The following table summarizes our minimum contractual obligations as of March 31, 20162019 (in millions): 
  Fiscal Year Ending March 31,  Fiscal Year Ending March 31,
Total 2017 2018 2019 2020 2021 ThereafterTotal 2020 2021 2022 2023 2024 Thereafter
Unrecognized commitments                          
Developer/licensor commitments$1,460
 $211
 $299
 $277
 $243
 $189
 $241
$973
 $214
 $292
 $240
 $93
 $75
 $59
Marketing commitments371
 61
 50
 81
 64
 67
 48
377
 94
 97
 85
 37
 37
 27
Operating leases219
 36
 32
 28
 27
 24
 72
264
 52
 54
 44
 36
 28
 50
0.75% Convertible Senior Notes due 2016 interest (a)
1
 1
 
 
 
 
 
Senior Notes interest300
 38
 41
 41
 41
 41
 98
175
 38
 41
 19
 19
 19
 39
Other purchase obligations81
 29
 8
 7
 6
 5
 26
92
 40
 30
 19
 3
 
 
Total unrecognized commitments2,432
 376
 430
 434
 381
 326
 485
1,881
 438
 514
 407
 188
 159
 175
                          
Recognized commitments                          
0.75% Convertible Senior Notes due 2016 principal and interest (a)
163
 163
 
 
 
 
 
Senior Notes principal and interest1,004
 4
 
 
 
 600
 400
1,003
 3
 600
 
 
 
 400
Licensing and lease obligations (b)
147
 22
 23
 24
 25
 26
 27
Transition and other taxes90
 22
 23
 24
 3
 5
 13
Licensing commitments78
 25
 26
 27
 
 
 
Total recognized commitments1,314
 189
 23
 24
 25
 626
 427
1,171
 50
 649
 51
 3
 5
 413
                          
Total Commitments$3,746
 $565
 $453
 $458
 $406
 $952
 $912
$3,052
 $488
 $1,163
 $458
 $191
 $164
 $588
(a)We will be obligated to pay the remaining $163 million principal amount of the Convertible Notes in cash and deliver any excess conversion value in shares of our common stock upon redemption of the Convertible Notes at maturity on July 15, 2016, or upon earlier conversion. See Note 12 for additional information regarding our Convertible Notes.
(b)Lease commitments have not been reduced for approximately $2 million due in the future from third parties under non-cancelable sub-leases. See Note 9 for additional information regarding recognized obligations from our licensing-related commitments.
The unrecognized amounts represented in the table above reflect our minimum cash obligations for the respective fiscal years, but do not necessarily represent the periods in which they will be recognized and expensed in our Consolidated Financial Statements.
In addition, the amounts in the table above are presented based on the dates the amounts are contractually due as of March 31, 2016;2019; however, certain payment obligations may be accelerated depending on the performance of our operating results. UpFurthermore, up to $32$30 million of the unrecognized amounts in the table above may be payable, at the licensor’s election, in shares of our common stock, subject to a $10 million maximum during any fiscal year. The number of shares to be issued will be based on their fair market value at the time of issuance.
In addition to what is included in the table above, as of March 31, 2016,2019, we had a liability for unrecognized tax benefits and an accrual for the payment of related interest totaling $80$209 million, of which we are unable to make a reasonably reliable estimate of when cash settlement with a taxing authority will occur.
In addition to what is included in the table above, as of March 31, 2019, we may be required to pay up to $140 million of cash consideration in connection with the December 1, 2017 acquisition of Respawn based on the achievement of certain performance milestones through the end of calendar year 2022. As of March 31, 2019, we have recorded $136 million of contingent consideration on our Consolidated Balance Sheet representing the estimated fair value. Subsequent to March 31, 2019, we paid $35 million of contingent consideration as a performance milestone was met. As of the date of this filing, the remaining maximum amount that we may be required to pay is $105 million.
Total rent expense for our operating leases was $89$100 million, $97$92 million and $97$91 million for the fiscal years ended March 31, 2016, 20152019, 2018 and 2014,2017, respectively.
Legal Proceedings
On July 29, 2010, Michael Davis, a former NFL running back, filed a putative class action in the United States District Court for the Northern District of California against the Company, alleging that certain past versions of Madden NFL included the images of certain retired NFL players without their permission. InThe parties reached a settlement in this matter in March 2012, the trial court denied2019 that was not material to the Company’s request to dismiss the complaintfinancial results and on First Amendment grounds. In January 2015, that trial court decision was affirmed by the Ninth Circuit Court of Appeals and the case was remanded back toMay 7, 2019, the United States District Court for the Northern District of California wheredismissed the case is pending.case.
Governmental authorities in Belgium have sought to limit or discontinue the use of in-game mechanics involving a randomized selection of virtual items. On August 10, 2018, we were notified that the Belgian Gambling Commission made a referral to the Belgian Public Prosecutor’s Office regarding the use such mechanics in the FIFA Ultimate Team service included in FIFA


18. On February 1, 2019, we discontinued the sale of FIFA Points in Belgium after discussions with Belgian authorities. We do not expect Belgian authorities to pursue the matter further. The Company does not believe that its products and services violate applicable gambling laws and continues to engage with appropriate governmental authorities in Belgium.
We are also subject to claims and litigation arising in the ordinary course of business. We do not believe that any liability from any reasonably foreseeable disposition of such claims and litigation, individually or in the aggregate, would have a material adverse effect on our Consolidated Financial Statements.



(14)  PREFERRED STOCK
As of March 31, 20162019 and 20152018, we had 10,000,00010 million shares of preferred stock authorized but unissued. The rights, preferences, and restrictions of the preferred stock may be designated by our Board of Directors without further action by our stockholders.

(15)  STOCK-BASED COMPENSATION AND EMPLOYEE BENEFIT PLANS
Valuation Assumptions
We estimate the fair value of stock-based awards on the date of grant. We recognize compensation costscost for stock-based awards to employees based on the awards’ estimated grant-date fair value using a straight-line approach over the service period for which such awards are expected to vest. We account for forfeitures as they occur.
The determinationestimation of the fair value of market-based restricted stock units, stock options and ESPP purchase rights is affected by assumptions regarding subjective and complex variables. Generally, our assumptions are based on historical information and judgment is required to determine if historical trends may be indicators of future outcomes. We determineestimate the fair value of our stock-based awards as follows:

Restricted Stock Unitsand Performance-Based Restricted Stock Units. The fair value of restricted stock units and performance-based restricted stock units (other than market-based restricted stock units) is determined based on the quoted market price of our common stock on the date of grant.

Market-Based Restricted Stock Units. Market-based restricted stock units consist of grants of performance-based restricted stock units to certain members of executive management that vest contingent upon the achievement of pre-determined market and service conditions (referred to herein as “market-based restricted stock units”). The fair value of our market-based restricted stock units is determinedestimated using a Monte-Carlo simulation model. Key assumptions for the Monte-Carlo simulation model are the risk-free interest rate, expected volatility, expected dividends and correlation coefficient.

Stock Options and Employee Stock Purchase Plan. The fair value of stock options and stock purchase rights granted pursuant to our equity incentive plans and our 2000 Employee Stock Purchase Plan, as amended (“ESPP”), respectively, is determinedestimated using the Black-Scholes valuation model based on the multiple-award valuation method. Key assumptions of the Black-Scholes valuation model are the risk-free interest rate, expected volatility, expected term and expected dividends. The risk-free interest rate is based on U.S. Treasury yields in effect at the time of grant for the expected term of the option. Expected volatility is based on a combination of historical stock price volatility and implied volatility of publicly-traded options on our common stock. ExpectedAn expected term is determinedestimated based on historical exercise behavior, post-vesting termination patterns, options outstanding and future expected exercise behavior.
There were an insignificant number of stock options granted during fiscal year 2016.years 2019, 2018, and 2017.
The estimated assumptions used in the Black-Scholes valuation model to value our stock option grants and ESPP purchase rights were as follows:
 Stock Option Grants ESPP ESPP Purchase Rights
 Year Ended March 31, Year Ended March 31, Year Ended March 31,
 2015 2014 2016 2015 2014 2019 2018 2017
Risk-free interest rate 1.1 -1.9%
 1.6%
 0.3 - 0.6%
 0.04 - 0.2%
 0.1% 2.2 - 2.5%
 1.1 - 2.0%
 0.5 - 0.8%
Expected volatility 36 - 40%
 37 - 42%
 32 - 36%
 30 - 35%
 36 - 38%
 29 - 33%
 28 - 30%
 25 - 32%
Weighted-average volatility 38% 37% 33% 34% 38% 33% 29% 27%
Expected term 4.5 years
 4.5 years
 6 - 12 months
 6 - 12 months
 6 - 12 months
 6 - 12 months

 6 - 12 months
 6 - 12 months
Expected dividends None
 None
 None
 None
 None
 None
 None
 None


The assumptions used in the Monte-Carlo simulation model to value our market-based restricted stock units were as follows: 
 Year Ended March 31,
 2016 2015 2014
Risk-free interest rate1.0% 0.9% 0.4%
Expected volatility14 - 53%
 16 - 79%
 16 - 58%
Weighted-average volatility26% 30% 31%
Expected dividendsNone
 None
 None


Stock-Based Compensation Expense
Employee stock-based compensation expense recognized during the fiscal years ended March 31, 2016, 2015 and 2014 was calculated based on awards ultimately expected to vest and has been reduced for estimated forfeitures. In subsequent periods, if actual forfeitures differ from those estimates, an adjustment to stock-based compensation expense will be recognized at that time.
The following table summarizes stock-based compensation expense resulting from stock options, restricted stock units, market-based restricted stock units, and the ESPP included in our Consolidated Statements of Operations (in millions):
  Year Ended March 31,
  2016 2015 2014
Cost of revenue $2
 $2
 $2
Research and development 103
 82
 90
Marketing and sales 24
 21
 26
General and administrative 49
 39
 32
Stock-based compensation expense $178
 $144
 $150
During the fiscal years ended March 31, 2016 we recognized a $38 million deferred income tax benefit related to our stock-based compensation expense. During the fiscal years ended March 31, 2015 and 2014, we did not recognize any benefit from income taxes related to our stock-based compensation expense.
As of March 31, 2016, our total unrecognized compensation cost related to restricted stock and restricted stock units (collectively referred to as “restricted stock rights”) was $243 million and is expected to be recognized over a weighted-average service period of 1.3 years. Of the $243 million of unrecognized compensation cost, $26 million relates to market-based restricted stock units. As of March 31, 2016, our total unrecognized compensation cost related to stock options was $9 million and is expected to be recognized over a weighted-average service period of 1.4 years.
For the fiscal year ended March 31, 2016, we recognized $83 million of income tax benefit from the exercise of stock-based compensation, net of $3 million of deferred tax write-offs; of this amount $86 million of excess tax benefit related to stock-based compensation deductions was reported in the financing activities on our Consolidated Statements of Cash Flows. For fiscal years ended fiscal years ended 2015 and 2014, we recognized $22 million and $13 million, respectively, of excess tax benefit from stock-based compensation deductions; this amount is reported in the financing activities on our Consolidated Statement of Cash Flows.
 Year Ended March 31,
 2019 2018 2017
Risk-free interest rate2.6% 1.5 - 1.6%
 0.8%
Expected volatility16 - 47%
 17 - 46%
 16 - 57%
Weighted-average volatility28% 28% 29%
Expected dividendsNone
 None
 None
Summary of Plans and Plan Activity
Equity Incentive Plans
Our 2000 Equity Incentive Plan, as amended, (the “Equity Plan”) allows us to grant options to purchase our common stock and to grant restricted stock, restricted stock units and stock appreciation rights to our employees, officers, and directors. Pursuant to the Equity Plan, incentive stock options may be granted to employees and officers and non-qualified options may be granted to employees, officers, and directors, at not less than 100 percent of the fair market value on the date of grant.
A total of 15.2Approximately 15.7 million options or 10.711.0 million restricted stock units were available for grant under our Equity Plan as of March 31, 2016.2019.
Stock Options
Options granted under the Equity Plan generally expire ten years from the date of grantgrant. All outstanding options are fully vested and generally vest according to one of the following schedules:

35 month vesting with  1/3 cliff vesting after 11, 23 and 35 months or;
50 month vesting with 24% of the shares cliff vesting after 12 months and the ratably over the following 38 months.


exercisable.
The following table summarizes our stock option activity for the fiscal year ended March 31, 20162019: 
 
Options
(in thousands)
 
Weighted-
Average
Exercise Prices
 
Weighted-
Average
Remaining
Contractual
Term  (in years)
 
Aggregate
Intrinsic Value
(in millions)
 
Options
(in thousands)
 
Weighted-
Average
Exercise Prices
 
Weighted-
Average
Remaining
Contractual
Term  (in years)
 
Aggregate
Intrinsic Value
(in millions)
Outstanding as of March 31, 2015 4,920
 $37.44
    
Outstanding as of March 31, 2018 1,615
 $30.28
    
Granted 6
 66.08
   5
 106.55
  
Exercised (1,594) 42.43
   (245) 30.00
  
Forfeited, cancelled or expired (54) 35.61
   
 
  
Outstanding as of March 31, 2016 3,278
 $35.09
 5.61 $101
Outstanding as of March 31, 2019 1,375
 $30.63
 4.71 $98
Vested and expected to vest 3,163
 $35.22
 5.53 $97
 1,375
 $30.63
 4.71 $98
Exercisable as of March 31, 2016 2,206
 $36.55
 4.46 $65
Exercisable as of March 31, 2019 1,375
 $30.63
 4.71 $98

The aggregate intrinsic value represents the total pre-tax intrinsic value based on our closing stock price as of March 31, 2016,2019, which would have been received by the option holders had all the option holders exercised their options as of that date. The weighted-average grant date fair values of stock options granted during fiscal years 2015 and 2014 were $12.01 and $8.61, respectively. The total intrinsic values of stock options exercised during fiscal years 2016, 2015,2019, 2018, and 20142017 were $38$24 million, $22$43 million and $16$39 million, respectively. We issue new common stock from our authorized shares upon the exercise of stock options.

The following table summarizes outstanding and exercisable stock options as of March 31, 20162019: 
  Options Outstanding Options Exercisable
Range of
Exercise Prices
 
Number
of Shares
(in thousands)
 
Weighted-
Average
Remaining
Contractual
Term  (in years)
 
Weighted-
Average
Exercise
Prices
 
Potential
Dilution
 
Number
of Shares
(in thousands)
 
Weighted-
Average
Exercise
Prices
 
Potential
Dilution
$11.53 - $23.83 317
 3.39 $19.10
 0.1% 313
 $19.18
 0.1%
26.25 - 26.25 1,000
 7.58 26.25
 0.3% 580
 26.25
 0.2%
27.49 - 35.70 853
 8.21 35.50
 0.3% 343
 35.21
 0.1%
36.00 - 59.63 1,108
 2.47 47.33
 0.4% 970
 48.78
 0.3%
$11.53 - $59.63 3,278
 5.61 $35.09
 1.1% 2,206
 $36.55
 0.7%
  Options Outstanding and Exercisable
Range of
Exercise Prices
 
Number
of Shares
(in thousands)
 
Weighted-
Average
Remaining
Contractual
Term  (in years)
 
Weighted-
Average
Exercise
Prices
 
Potential
Dilution
$11.53 - $22.42 52
 0.62 $19.99
 %
26.25 - 26.25 670
 4.59 26.25
 0.3%
33.60 - 37.12 653
 5.16 35.97
 0.2%
$11.53 - $37.12 1,375
 4.71 $30.63
 0.5%


Potential dilution is computed by dividing the options in the related range of exercise prices by 301298 million shares of common stock, which were issued and outstanding as of March 31, 20162019.
Restricted Stock RightsUnits
We grant restricted stock rightsunits under our Equity Plan to employees worldwide. Restricted stock units are unfunded, unsecured rights to receive common stock upon the satisfaction of certain vesting criteria. Upon vesting, a number of shares of common stock equivalent to the number of restricted stock units is typically issued net of required tax withholding requirements, if any. Restricted stock is issued and outstanding upon grant; however, restricted stock award holders are restricted from selling the shares until they vest. Upon granting or vesting of restricted stock, as the case may be, we will typically withhold shares to satisfy tax withholding requirements. Restricted stock rightsunits are subject to forfeiture and transfer restrictions. Vesting for restricted stock rightsunits is based on the holders’ continued employment with us through each applicable vest date. If the vesting conditions are not met, unvested restricted stock rightsunits will be forfeited.
Generally, our Our restricted stock rightsunits generally vest accordingover three to one of the following vesting schedules:four years.

One-year vesting with 100% cliff vesting at the end of one year;
35 month vesting with  1/3 cliff vesting after 11, 23 and 35 months;
Three-year vesting with  1/3 cliff vesting at the end of each year;
Three-year vesting with 100% cliff vesting at the end of year three;
Three-year vesting with  1/2 cliff vesting after 18 and 36 months;
Three-year vesting with 2/3 and 1/3 vesting cliff vesting after 24 and 36 months;


Three-year vesting with  1/4, 7/20, 1/5,  and  1/5 of the shares cliff vesting respectively at the end of each of the first 6 months, 1st, 2nd, and 3rd years;
40 month vesting with 1/3 cliff vesting after 16, 28, and 40 months;
41 month vesting with 1/3 cliff vesting after 17, 29 and 41 months;
Four-year vesting with  1/4 cliff vesting at the end of each year;
51 month vesting with 1/10, 3/10, 3/10, 3/10 of the shares cliff vesting respectively after 15, 27, 39 and 51 months or;
Five-year vesting with  1/9,  2/9,  3/9,  2/9 and  1/9 of the shares cliff vesting respectively at the end of each of the 1st, 2nd, 3rd, 4th, and 5th years.
Each restricted stock rightunit granted reduces the number of shares available for grant by 1.43 shares under our Equity Plan. The following table summarizes our restricted stock rightsunits activity, excluding performance-based and market-based restricted stock unit activity which is discussed below, for the fiscal year ended March 31, 20162019: 
 
Restricted
Stock Rights
(in thousands)
 
Weighted-
Average Grant
Date Fair Values
 
Restricted
Stock Units
(in thousands)
 
Weighted-
Average Grant
Date Fair Values
Balance as of March 31, 2015 10,855
 $26.20
Outstanding as of March 31, 2018 5,948
 $94.57
Granted 3,035
 64.40
 2,169
 128.76
Vested (5,809) 22.65
 (2,541) 88.09
Forfeited or cancelled (924) 35.78
 (616) 109.09
Balance as of March 31, 2016 7,157
 $44.04
Outstanding as of March 31, 2019 4,960
 $111.03

The grant date fair value of restricted stock rightsunits is based on the quoted market price of our common stock on the date of grant. The weighted-average grant date fair values of restricted stock rightsunits granted during fiscal years 2016, 2015,2019, 2018, and 20142017 were $64.40128.76, $37.22110.05 and $23.01$76.60 respectively. The fair values of restricted stock rightsunits that vested during fiscal years 2016, 2015,2019, 2018, and 20142017 were $372300 million, $209289 million and $163$320 million, respectively.
Performance-Based Restricted Stock Units
Our performance-based restricted stock units cliff vest after a four-year performance period contingent upon the achievement of pre-determined performance-based milestones based on our non-GAAP net revenue and free cash flow as well as service conditions. If these performance-based milestones are not met but service conditions are met, the performance-based restricted stock units will not vest, in which case any compensation expense we have recognized to date will be reversed. Each quarter, we update our assessment of the probability that the non-GAAP net revenue and free cash flow performance milestones will be achieved. We amortize the fair values of performance-based restricted stock units over the requisite service period. The performance-based restricted stock units contain threshold, target and maximum milestones for each of non-GAAP net revenue and free cash flow. The number of shares of common stock to be issued at vesting will range from zero percent to 200 percent of the target number of performance-based restricted stock units attributable to each performance-based milestone based on the company’s performance as compared to these threshold, target and maximum performance-based milestones. Each performance-based milestone is weighted evenly where 50 percent of the total performance-based restricted stock units that vest will be determined based on non-GAAP net revenue and the other 50 percent will be determined based on free cash flow. The number of shares that vest based on each performance-based milestone is independent from the other.
The following table summarizes our performance-based restricted stock unit activity, presented with the maximum number of shares that could potentially vest, for the fiscal year ended March 31, 2019:
 Performance-
Based Restricted
Stock Units
(in thousands)
 
Weighted-
Average Grant
Date Fair Value
Outstanding as of March 31, 2018796
 $110.51
Granted
 
Forfeited or cancelled(217) 110.51
Outstanding as of March 31, 2019579
 $110.51
Market-Based Restricted Stock Units
Our market-based restricted stock units vest contingent upon the achievement of pre-determined market and service conditions. If these market conditions are not met but service conditions are met, the market-based restricted stock units will not vest;


however, any compensation expense we have recognized to date will not be reversed. The number of shares of common stock to be receivedissued at vesting will range from zero percent to 200 percent of the target number of market-based restricted stock units based on our total stockholder return (“TSR”) relative to the performance of companies in the NASDAQ-100 Index for each measurement period, generally over either a one-year, two-year cumulative and three-year cumulative period. In the table below, we present shares granted at 100 percent of target of the number of market-based restricted stock units that may potentially vest. The maximum number of shares of common stock that could vest is approximately 0.8 million for market-based restricted stock units granted during the fiscal year 2016. As of March 31, 2016, the maximum number of shares that could vest is approximately 1.3 million for market-based restricted stock units outstanding.

The following table summarizes our market-based restricted stock unit activity, presented with the maximum number of shares that could potentially vest, for the year ended March 31, 20162019:
 
Market-Based
Restricted  Stock
Units
(in thousands)
 
Weighted-
Average  Grant
Date Fair Value
 
Market-Based
Restricted  Stock
Units
(in thousands)
 
Weighted-
Average  Grant
Date Fair Value
Balance as of March 31, 2015 663
 $31.82
Outstanding as of March 31, 2018 1,342
 $118.35
Granted 395
 79.81
 573
 185.24
Vested (742) 25.77
 (415) 98.48
Vested above target 371
 25.77
Forfeited or cancelled (51) 40.10
 (542) 136.91
Balance as of March 31, 2016 636
 $64.49
Outstanding as of March 31, 2019 958
 $156.49
The weighted-average grant date fair values of market-based restricted stock units granted during fiscal years 2016, 2015,2019, 2018, and 20142017 were $79.81, $48.14,$185.24, $140.93, and $30.18,$98.04, respectively. The fair values of market-based restricted stock units that vested during fiscal years 2016, 2015,2019, 2018, and 20142017 were $47$54 million, $23$48 million, and $7$42 million, respectively.



ESPP
Pursuant to our ESPP, eligible employees may authorize payroll deductions of between 2 percent and 10 percent of their compensation to purchase shares of common stock at 85 percent of the lower of the market price of our common stock on the date of commencement of the applicable offering period or on the last day of each six-month purchase period.
During fiscal year 2016, we issued approximately 0.9 million shares under theThe following table summarizes our ESPP with purchase prices ranging from $32.16 to $54.78. During fiscal year 2015, we issued approximately 1.4 million shares under the ESPP with exercise pricesactivity for purchase rights ranging from $22.64 to $32.16. During fiscal year 2014, we issued approximately 2.2 million shares under the ESPP with exercise prices for purchase rights ranging from $11.33 to $22.64. During fiscal years 2016, 2015,ended March 31, 2019, 2018 and 20142017:, the estimated weighted-average fair values of purchase rights were $12.97, $8.26 and $4.67, respectively.
  Shares Issued
(in millions)
 Exercise Prices for Purchase Rights Weighted-Average Fair Values of Purchase Rights
Fiscal Year 2017 0.7
 $54.60 - $67.56 $17.93
Fiscal Year 2018 0.6
 $67.56 - $99.82 $21.57
Fiscal Year 2019 0.5
 $89.46 - $107.51 $31.88
The fair values were estimated on the date of grant using the Black-Scholes valuation model. We issue new common stock out of the ESPP’s pool of authorized shares. As of March 31, 2016, 5.22019, 6.3 million shares were available for grant under our ESPP.
Stock-Based Compensation Expense
The following table summarizes stock-based compensation expense resulting from stock options, restricted stock units, market-based restricted stock units, performance-based restricted stock units, and the ESPP purchase rights included in our Consolidated Statements of Operations (in millions):
  Year Ended March 31,
  2019 2018 2017
Cost of revenue $4
 $3
 $3
Research and development 184
 146
 109
Marketing and sales 33
 32
 31
General and administrative 63
 61
 53
Stock-based compensation expense $284
 $242
 $196
During the fiscal years ended March 31, 2019, 2018 and 2017, we recognized $40 million, $29 million and $43 million, respectively, of deferred income tax benefit related to our stock-based compensation expense.
As of March 31, 2019, our total unrecognized compensation cost related to restricted stock units, market-based restricted stock units, and performance-based restricted stock units was $451 million and is expected to be recognized over a weighted-average service period of 1.8 years. Of the $451 million of unrecognized compensation cost, $394 million relates to restricted stock


units, $45 million relates to market-based restricted stock units, and $12 million relates to performance-based restricted stock units at a 67 percent average payout. As of March 31, 2019, there were no unrecognized compensation cost related to stock options as they were fully vested.
Deferred Compensation Plan
We have a Deferred Compensation Plan (“DCP”) for the benefit of a select group of management or highly compensated employees and directors, which is unfunded and intended to be a plan that is not qualified within the meaning of section 401(a) of the Internal Revenue Code. The DCP permits the deferral of the annual base salary and/or director cash compensation up to a maximum amount. The deferrals are held in a separate trust, which has been established by us to administer the DCP. The trust is a grantor trust and the specific terms of the trust agreement provide that the assets of the trust are available to satisfy the claims of general creditors in the event of our insolvency. The assets held by the trust are classified as trading securities and are held at fair value on our Consolidated Balance Sheets. The assets and liabilities of the DCP are presented in other assets and other liabilities on our Consolidated Balance Sheets, respectively, with changes in the fair value of the assets and in the deferred compensation liability recognized as compensation expense. The estimated fair value of the assets was $811 million and $9$10 million as of March 31, 20162019 and 2015,2018, respectively. As of March 31, 20162019 and 2015, $82018, $12 million and $9$11 million were recorded, respectively, to recognize undistributed deferred compensation due to employees.
401(k) Plan, Registered Retirement Savings Plan and ITP Plan
We have a 401(k) plan covering substantially all of our U.S. employees, a Registered Retirement Savings Plan covering substantially all of our Canadian employees, and an ITP pension plan covering substantially all our Swedish employees. These plans permit us to make discretionary contributions to employees’ accounts based on our financial performance. We contributed an aggregate of $2743 million, $2731 million and $16$28 million to these plans in fiscal years 2016, 2015,2019, 2018, and 20142017, respectively.
Stock Repurchase Program

In May 2014,2015, our Board of Directors authorized a special committeetwo-year program to repurchase up to $1 billion of our common stock. We repurchased approximately 0.3 million and 6.5 million shares for approximately $31 million and $508 million under this program, respectively, during the fiscal years ended March 31, 2018 and 2017. We completed repurchases under the May 2015 program in April 2017.
In May 2017, a Special Committee of our Board of Directors, on behalf of the full Board of Directors, authorized a two-year program to repurchase up to $750 million$1.2 billion of our common stock. Since inception, weWe repurchased approximately 9.20.6 million and 5.0 million shares for approximately $394$76 million and $570 million under this program.

program, respectively, during the fiscal years ended March 31, 2019 and 2018. This program was superseded and replaced by a new stock repurchase program approved in May 2018.
In May 2015,2018, a Special Committee of our Board of Directors, on behalf of the full Board of Directors, authorized a program to repurchase up to $1$2.4 billion of our common stock. This stock repurchase program whichsupersedes and replaces the May 2017 program, and expires on May 31, 2017, supersedes and replaces the stock repurchase authorization approved in May 2014.2020. Under this program, we may purchase stock in the open market or through privately-negotiated transactions in accordance with applicable securities laws, including pursuant to pre-arranged stock trading plans. The timing and actual amount of the stock repurchases will depend on several factors including price, capital availability, regulatory requirements, alternative investment opportunities and other market conditions. We are not obligated to repurchase anya specific number of shares under this program and it may be modified, suspended or discontinued at any time. We repurchased approximately 6.910.4 million shares for approximately $461$1,116 million under this program during the fiscal year 2016. We continue to actively repurchase shares.

In February 2016, we announced a new $500 million stock repurchase program. This new program was incremental to the existing two-year $1 billion stock repurchase program announced in May 2015. We completed repurchases under the February 2016 program during the quarter ended March 31, 2016.2019. We repurchased approximately 7.8 millionare actively repurchasing shares for approximately $500 million under this new program.




The following table summarizes total shares repurchased during fiscal years 20162019, 2018, and 2015:2017:
 May 2014 Program May 2015 Program February 2016 Program Total
(In millions)Shares Amount Shares Amount Shares Amount Shares Amount
Fiscal Year 20158.2
 $337
 
 $
 
 $
 8.2
 $337
Fiscal Year 20161.0
 $57
 6.9
 $461
 7.8
 $500
 15.7
 $1,018
 May 2015 Program May 2017 Program May 2018 Program Total
(In millions)Shares Amount Shares Amount Shares Amount Shares Amount
Fiscal Year 20176.5
 $508
 
 $
 
 $
 6.5
 $508
Fiscal Year 20180.3
 $31
 5.0
 $570
 
 $
 5.3
 $601
Fiscal Year 2019
 $
 0.6
 $76
 10.4
 $1,116
 11.0
 $1,192

During fiscal year 2014, we did not repurchase any shares of our common stock.


(16)  INTEREST AND OTHER INCOME (EXPENSE), NET
Interest and other income (expense), net, for the fiscal years ended March 31, 2016, 20152019, 2018 and 20142017 consisted of (in millions): 
Year Ended March 31,Year Ended March 31,
2016 2015 20142019 2018 2017
Loss on conversion of Convertible Notes$(10) $
 $
Interest expense(28) (31) (30)(45) (44) (47)
Interest income15
 10
 5
88
 50
 25
Net gain (loss) on foreign currency transactions(14) (62) 4
(9) 18
 (40)
Net gain (loss) on foreign currency forward contracts15
 59
 (5)50
 (16) 46
Other income, net1
 1
 
Other income (expense), net(1) 7
 2
Interest and other income (expense), net$(21) $(23) $(26)$83
 $15
 $(14)
(17)  EARNINGS PER SHARE
The following table summarizes the computations of basic earnings per share (“Basic EPS”) and diluted earnings per share (“Diluted EPS”). Basic EPS is computed as net income divided by the weighted-average number of common shares outstanding for the period. Diluted EPS reflects the potential dilution that could occur from common shares issuable through stock-based compensation plans including stock options, restricted stock, restricted stock units, common stock through our ESPP purchase rights, warrants, and other convertible securities using the treasury stock method.
 
Year Ended March 31,Year Ended March 31,
(In millions, except per share amounts)2016 2015 20142019 2018 2017
Net income$1,156
 $875
 $8
$1,019
 $1,043
 $967
Shares used to compute earnings per share:          
Weighted-average common stock outstanding — basic310
 311
 308
303
 308
 303
Dilutive potential common shares related to stock award plans and from assumed exercise of stock options6
 9
 8
3
 4
 4
Dilutive potential common shares related to the Convertible Notes(a)6
 4
 

 
 1
Dilutive potential common shares related to the Warrants(a)8
 1
 

 
 6
Weighted-average common stock outstanding — diluted330
 325
 316
306
 312
 314
Earnings per share:          
Basic$3.73
 $2.81
 $0.03
$3.36
 $3.39
 $3.19
Diluted$3.50
 $2.69
 $0.03
$3.33
 $3.34
 $3.08

(a)
See Note 10 — Financing Arrangements in our Annual Report on Form 10-K for the fiscal year ended March 31, 2017, for additional information regarding the potential dilutive shares related to our Convertible Notes and Warrants.
The Convertible Notes matured on July 15, 2016 and the Warrants expired on January 12, 2017.

For the fiscal year ended March 31, 2016, an immaterial amount2019, 2 million of options to purchase, restricted stock units and
restricted stock to be released were excluded from the treasury stock method computation of diluted shares as their inclusion
would have had an antidilutive effect.



For the fiscal years ended March 31, 2015 and 2014, stock options to purchase, market-based restricted stock units and restricted stock to be released in the amount of 3 million shares and 4 million shares, respectively, were excluded from the treasury stock method computation of diluted shares as their inclusion would have had an antidilutive effect. Our performance-based restricted stock units, which are considered contingently issuable shares, are also excluded from the treasury stock method computation because the related performance-based milestones were not achieved as of the end of the fiscal years ended March 31, 2019 and 2018.

For the fiscal yearyears ended March 31, 2014, potentially dilutive shares2018 and 2017, an immaterial amount of commonrestricted stock related to our 0.75% Convertible Senior Notes due 2016 issued during the fiscal year 2012, which have a conversion price of $31.74 per shareunits and the associated Warrants, which have a conversion price of $41.14 per share,market-based restricted stock units were excluded from the treasury stock method computation of Diluted EPSdiluted shares as their inclusion would have had an antidilutive effect resulting from the conversion price. The associated Convertible Note Hedge was excluded from the computation of diluted shares as the impact is always considered antidilutive. See Note 12 for additional information related to our 0.75% Convertible Senior Notes due 2016 and related Convertible Note Hedge and Warrants.effect.


(18)  SEGMENT INFORMATION
Our reporting segment is based upon: our internal organizational structure; the manner in which our operations are managed; the criteria used by our Chief Executive Officer, our Chief Operating Decision Maker (“CODM”), to evaluate segment performance; the availability of separate financial information; and overall materiality considerations. Our CODM currently reviews total company operating results to assess overall performance and allocate resources.
The following table summarizes the financial performance As of our current segment operating profit and a reconciliation to our consolidated operating income for the fiscal years ended March 31, 2016, 2015 and 2014 (in millions):
 Year Ended March 31,
 2016 2015 2014
Segment:     
Net revenue before revenue deferral$4,566
 $4,319
 $4,021
Depreciation(119) (126) (126)
Other expenses(3,147) (3,117) (3,178)
Segment operating profit1,300
 1,076
 717
Reconciliation to consolidated operating income:     
Other:     
Revenue deferral(3,783) (3,536) (3,350)
Recognition of revenue deferral3,613
 3,732
 2,904
Amortization of intangibles(54) (66) (76)
Acquisition-related contingent consideration
 3
 35
Restructuring and other charges
 
 1
Stock-based compensation(178) (144) (150)
Loss on licensed intellectual property commitment

 (122) 
Other expenses
 5
 (48)
Consolidated operating income$898
 $948
 $33

Our segment profit differs from consolidated operating income primarily due to the exclusion of (1) the deferral of net revenue related to online-enabled games (see Note 10 for additional information regarding deferred net revenue (online-enabled games)), (2) certain non-cash costs such as stock-based compensation, (3) acquisition-related expenses such as amortization of intangibles and acquisition-related contingent consideration, and (4) other significant non-recurring costs that may not be indicative of the company’s core business, operating results or future outlook. Our CODM reviews assets on a consolidated basis and not on a segment basis.

Net revenue before revenue deferral is used internally to evaluate our operating performance, when planning, forecasting and analyzing future periods, and when assessing the performance of our management team. Net revenue before revenue deferral excludes the impact of revenue deferral and the recognition of revenue deferral on net revenue related to sales of online-enabled games and content.

Revenue deferral generally relates to sales of online-enabled games and content for which we do not have VSOE for unspecified updates to be delivered after the initial sale or for which2019, we have a continuing service obligation. Fluctuations in the revenue deferral are largely dependent upon the amounts of products that we sell with the online features and services previously discussed, while the recognition of revenue deferral for a period is also dependent upon (1) the amount deferred, (2) the period of time the software-related offerings and service obligations are to be provided, and (3) the timing of the sale. Ouronly one reportable segment, which represents our only operating segment.


sales are generally deferred and recognized over an estimated nine-month period beginning in the month after shipment for physical games sold through retail and an estimated six-month period for digitally delivered games and content, and therefore, the related revenue recognized during any fiscal quarter is primarily due to sales that occurred during the preceding six-month period for digitally delivered games and content, and the preceding nine-month period for physical games sold through retail.
Information about our total net revenue by revenue composition and by platform for the fiscal years ended March 31, 2016, 20152019, 2018 and 20142017 is presented below (in millions):
Year Ended March 31,Year Ended March 31,
2016 2015 20142019 2018 2017
Net revenue by composition     
Full game downloads$680
 $707
 $659
Live services2,216
 2,083
 1,589
Mobile814
 660
 626
Total Digital3,710
 3,450
 2,874
     
Packaged goods and other$1,987
 $2,316
 $1,742
1,240
 1,700
 1,971
Digital2,409
 2,199
 1,833
Net revenue$4,396
 $4,515
 $3,575
$4,950
 $5,150
 $4,845

Digital net revenue includes full-game downloads, live services, and mobile revenue. Full game downloads includes revenue from digital sales of full games on console and PC. Live services includes revenue from sales of extra content for console, PC, browser games, game software licensed to our third-party publishing partners who distribute our games digitally, subscriptions, and advertising. Mobile includes revenue from the sale of full games and extra content on mobile phones and tablets.

Packaged goods net revenue includes sales ofrevenue from software that is distributedsold physically. This includes (1) sales of our internally-developed and co-publishednet revenue from game software distributedsold physically through traditional channels such as brick and mortar retailers, and (2) our software licensing revenue from third parties (for example, makers of console platforms, personal computers or computer accessories) who include certain of our products for sale with their products (“(for example, OEM bundles”), and (3) sales through our Switzerland distribution business.bundles). Other revenue includes our non-software licensing revenue.

Digital revenue includes full-game downloads, extra content, subscriptions, advertising and other, and mobile revenue. Digital revenue includes internally-developed and co-published game software distributed through our direct-to-consumer platform Origin, distributed wirelessly through mobile carriers, or licensed to our third-party publishing partners who distribute our games digitally.
Year Ended March 31,Year Ended March 31,
2016 2015 20142019 2018 2017
Platform net revenue          
Xbox One, PlayStation 4$2,183
 $1,505
 $196
Xbox 360, PlayStation 3752
 1,485
 1,779
Other consoles7
 21
 30
Total consoles2,942
 3,011
 2,005
Console$3,333
 $3,635
 $3,390
PC / Browser814
 878
 1,020
780
 827
 773
Mobile548
 504
 400
824
 672
 627
Other92
 122
 150
13
 16
 55
Net revenue$4,396
 $4,515
 $3,575
$4,950
 $5,150
 $4,845
Information about our operations in North America and internationally as of and for the fiscal years ended March 31, 2016, 20152019, 2018 and 20142017 is presented below (in millions): 
Year Ended March 31,Year Ended March 31,
2016 2015 20142019 2018 2017
Net revenue from unaffiliated customers          
North America$1,907
 $1,956
 $1,510
$1,906
 $2,090
 $2,119
International2,489
 2,559
 2,065
3,044
 3,060
 2,726
Total$4,396
 $4,515
 $3,575
$4,950
 $5,150
 $4,845


As of March 31,As of March 31,
2016 20152019 2018
Long-lived assets      
North America$1,727
 $1,809
$371
 $376
International479
 474
77
 77
Total$2,206
 $2,283
$448
 $453
We attribute net revenue from external customers to individual countries based on the location of the legal entity that sells the products and/or services. Note that revenue attributed to the legal entity that makes the sale is often not the country where the consumer resides. For example, revenue generated by our Swiss legal entitiesentity includes digital revenue from consumers who reside outside of Switzerland, including consumers who reside outside of Europe. Revenue generated by our Swiss legal entitiesentity during fiscal years 2016, 2015,2019, 2018, and 20142017 represents $1,643$2,303 million, $1,462$2,272 million and $1,171$1,886 million or 3747 percent, 3244 percent and 3339 percent of our total net revenue, respectively. Revenue generated in the United States represents over 99 percent of our total North America net revenue. There were no other countries with net revenue greater than 10 percent.
In fiscal year 2016,2019, our direct sales to Sony and Microsoft represented approximately 1629 percent and 1416 percent of total net revenue, respectively. In fiscal year 2015,2018, our direct sales to Sony and Microsoft represented approximately 10 percent of total net revenue. Our direct sales to GameStop Corp. represented approximately 1127 percent and 1316 percent of total net revenue, inrespectively. In fiscal years 2015year 2017, our direct sales to Sony and 2014,Microsoft represented approximately 19 percent and 17 percent of total net revenue, respectively.
(19)  QUARTERLY FINANCIAL AND MARKET INFORMATION (UNAUDITED) 
Quarter Ended 
Year
Ended
Quarter Ended 
Year
Ended
(In millions, except per share data)June 30 September 30 December 31 March 31 June 30 September 30 December 31 March 31 
Fiscal 2016 Consolidated         
Fiscal 2019 Consolidated (a)
         
Net revenue$1,137
 $1,286
 $1,289
 $1,238
 $4,950
Gross profit922
 868
 876
 962
 3,628
Operating income300
 258
 242
 196
 996
Net income293

255

262

209

1,019
Common Stock         
Earnings per share — Basic$0.96
 $0.84
 $0.87
 $0.70
 $3.36
Earnings per share — Diluted$0.95
 $0.83
 $0.86
 $0.69
 $3.33
Fiscal 2018 Consolidated         
Net revenue$1,203
 $815
 $1,070
 $1,308
 $4,396
$1,449
 $959
 $1,160
 $1,582
 $5,150
Gross profit1,030
 406
 524
 1,082
 3,042
1,295
 570
 659
 1,349
 3,873
Operating income (loss)512
 (119) (31) 536
 898
743
 (41) (21) 753
 1,434
Net income (loss)442

(140)
(45)
899
(a)1,156
644

(22)
(186)(b)
607
(b)
1,043
Common Stock                  
Earnings (loss) per share — Basic$1.42
 $(0.45) $(0.14) $2.93
 $3.73
$2.08
 $(0.07) $(0.60) $1.98
 $3.39
Earnings (loss) per share — Diluted$1.32
 $(0.45) $(0.14) $2.79
 $3.50
$2.06
 $(0.07) $(0.60) $1.95
 $3.34
Common stock price per share         
High$68.00
 $75.16
 $76.77
 $70.83
 $76.77
Low$56.03
 $63.43
 $65.04
 $55.50
 $55.50
Fiscal 2015 Consolidated         
Net revenue$1,214
 $990
 $1,126
 $1,185
 $4,515
Gross profit847
 563
 725
 951
 3,086
Operating income362
 24
 162
 400
 948
Net income335

3

142

395

875
Common Stock         
Earnings per share — Basic$1.07
 $0.01
 $0.46
 $1.27
 $2.81
Earnings per share — Diluted$1.04
 $0.01
 $0.44
 $1.19
 $2.69
Common stock price per share         
High$37.15
 $38.42
 $48.33
 $58.24
 $58.24
Low$26.67
 $33.31
 $32.62
 $45.96
 $26.67

(a)Net income includes an income tax benefit recorded in
On April 1, 2018, at the fourth quarterbeginning of fiscal year 20162019, we adopted the New Revenue Standard, which significantly changes how we recognize and report net revenue. Financial data for periods prior to April 1, 2018 has not been restated. For more information on the reversal of a significant portion of our deferred tax valuation allowance.New Revenue Standard, see Note 1 under the heading “Recently Adopted Accounting Standards”.
Our common stock is traded on the NASDAQ Global Select Market under the symbol “EA”. The prices for the common stock in the table above represent the high and low closing sales prices as reported on the NASDAQ Global Select Market.
(b)During the quarters ended December 31, 2017 and March 31, 2018, we recognized tax expense of $176 million and $59 million, respectively, due to the application of the U.S. Tax Act, enacted on December 22, 2017.




Report of Independent Registered Public Accounting Firm
TheTo the Stockholders and Board of Directors and Stockholders
Electronic Arts Inc.:
Opinions on the Consolidated Financial Statements and Internal Control Over Financial Reporting
We have audited the accompanying consolidated balance sheets of Electronic Arts Inc. and subsidiaries (the Company) as of April 2, 2016March 30, 2019 and March 28, 2015, and31, 2018, the related consolidated statements of operations, comprehensive income, (loss), stockholders’ equity, and cash flows for each of the years in the three-year period ended April 2, 2016. In connection with our audits ofMarch 30, 2019, and the related notes and financial statement schedule (collectively, the consolidated financial statements, we also have audited the related financial statement schedule.statements). We also have audited the Company’s internal control over financial reporting as of April 2, 2016,March 30, 2019, based on criteria established in Internal Control - Integrated Framework(2013) issued by the Committee of Sponsoring Organizations of the Treadway Commission.
In our opinion, the consolidated financial statements referred to above present fairly, in all material respects, the financial position of the Company as of March 30, 2019 and March 31, 2018, and the results of its operations and its cash flows for each of the years in the three-year period ended March 30, 2019, in conformity with U.S. generally accepted accounting principles. Also in our opinion, the Company maintained, in all material respects, effective internal control over financial reporting as of March 30, 2019 based on criteria established in Internal Control - Integrated Framework (2013) issued by the Committee of Sponsoring Organizations of the Treadway Commission (COSO). Commission.
Change in Accounting Principle
As discussed in Note 1 to the consolidated financial statements, the Company adopted Accounting Standards Codification Topic 606, Revenue From Contracts with Customers, effective April 1, 2018, using the modified retrospective approach.
Basis for Opinions
The Company’s management is responsible for these consolidated financial statements, and financial statement schedule, for maintaining effective internal control over financial reporting, and for its assessment of the effectiveness of internal control over financial reporting, included in the accompanying Management’s Report on Internal Control over Financial Reporting appearing under Item 9A. Our responsibility is to express an opinion on the Company’s consolidated financial statements and financial statement schedule and an opinion on the Company’s internal control over financial reporting based on our audits. We are a public accounting firm registered with the Public Company Accounting Oversight Board (United States) (PCAOB) and are required to be independent with respect to the Company in accordance with the U.S. federal securities laws and the applicable rules and regulations of the Securities and Exchange Commission and the PCAOB.
We conducted our audits in accordance with the standards of the Public Company Accounting Oversight Board (United States).PCAOB. Those standards require that we plan and perform the audits to obtain reasonable assurance about whether the consolidated financial statements are free of material misstatement, whether due to error or fraud, and whether effective internal control over financial reporting was maintained in all material respects.
Our audits of the consolidated financial statements included performing procedures to assess the risks of material misstatement of the consolidated financial statements, whether due to error or fraud, and performing procedures that respond to those risks. Such procedures included examining, on a test basis, evidence supportingregarding the amounts and disclosures in the consolidated financial statements, assessingstatements. Our audits also included evaluating the accounting principles used and significant estimates made by management, andas well as evaluating the overall presentation of the consolidated financial statement presentation.statements. Our audit of internal control over financial reporting included obtaining an understanding of internal control over financial reporting, assessing the risk that a material weakness exists, and testing and evaluating the design and operating effectiveness of internal control based on the assessed risk. Our audits also included performing such other procedures as we considered necessary in the circumstances. We believe that our audits provide a reasonable basis for our opinions.
Definition and Limitations of Internal Control Over Financial Reporting
A company’s internal control over financial reporting is a process designed to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles. A company’s internal control over financial reporting includes those policies and procedures that (1) pertain to the maintenance of records that, in reasonable detail, accurately and fairly reflect the transactions and dispositions of the assets of the company; (2) provide reasonable assurance that transactions are recorded as necessary to permit preparation of financial statements in accordance with generally accepted accounting principles, and that receipts and


expenditures of the company are being made only in accordance with authorizations of management and directors of the company; and (3) provide reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use, or disposition of the company’s assets that could have a material effect on the financial statements.
Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. Also, projections of any evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate because of changes in conditions, or that the degree of compliance with the policies or procedures may deteriorate.
In our opinion, the consolidated financial statements referred to above present fairly, in all material respects, the financial position of Electronic Arts Inc. and subsidiaries as of April 2, 2016 and March 28, 2015, and the results of their operations and their cash flows for each of the years in the three-year period ended April 2, 2016, in conformity with U.S. generally accepted accounting principles, and the related financial statement schedule, when considered in relation to the basic consolidated financial statements taken as a whole, presents fairly, in all material respects, the information set forth therein. Also in our opinion, Electronic Arts Inc. maintained, in all material respects, effective internal control over financial reporting as of April 2, 2016, based on criteria established in Internal Control - Integrated Framework (2013) issued by COSO.

/s/ KPMG LLP

We have served as the Company’s auditor since 1987.
Santa Clara, California
May 26, 201623, 2019





Item 9:     Changes in and Disagreements with Accountants on Accounting and Financial Disclosure
Not applicable.
Item 9A:     Controls and Procedures
Definition and Limitations of Disclosure Controls
Our disclosure controls and procedures (as defined in Rules 13a-15(e) and 15d-15(e) under the Securities Exchange Act of 1934, as amended (the “Exchange Act”))Act) are controls and other procedures that are designed to ensure that information required to be disclosed in our reports filed under the Exchange Act, such as this report, is recorded, processed, summarized and reported within the time periods specified in the SEC’s rules and forms. Disclosure controls and procedures are also designed to ensure that such information is accumulated and communicated to our management, including the Chief Executive Officer and Chief Financial Officer, as appropriate to allow timely decisions regarding required disclosure. Our management evaluates these controls and procedures on an ongoing basis.
There are inherent limitations to the effectiveness of any system of disclosure controls and procedures. These limitations include the possibility of human error, the circumvention or overriding of the controls and procedures and reasonable resource constraints. In addition, because we have designed our system of controls based on certain assumptions, which we believe are reasonable, about the likelihood of future events, our system of controls may not achieve its desired purpose under all possible future conditions. Accordingly, our disclosure controls and procedures provide reasonable assurance, but not absolute assurance, of achieving their objectives.
Evaluation of Disclosure Controls and Procedures
Our Chief Executive Officer and our Chief Financial Officer, after evaluating the effectiveness of our disclosure controls and procedures, believe that as of the end of the period covered by this report, our disclosure controls and procedures were effective in providing the requisite reasonable assurance that material information required to be disclosed in the reports that we file or submit under the Exchange Act is recorded, processed, summarized and reported within the time periods specified in the SEC’s rules and forms, and is accumulated and communicated to our management, including our Chief Executive Officer and Chief Financial Officer, as appropriate to allow timely decisions regarding the required disclosure.
Management’s Report on Internal Control over Financial Reporting
Our management is responsible for establishing and maintaining adequate internal control over financial reporting, as defined in Rules 13a-15(f) and 15d-15(f) under the Exchange Act.
Our internal control over financial reporting is designed to provide reasonable, but not absolute, assurance regarding the reliability of financial reporting and the preparation of financial statements in accordance with generally accepted accounting principles. There are inherent limitations to the effectiveness of any system of internal control over financial reporting. These limitations include the possibility of human error, the circumvention or overriding of the system and reasonable resource constraints. Because of its inherent limitations, our internal control over financial reporting may not prevent or detect misstatements. Projections of any evaluation of effectiveness to future periods are subject to the risks that controls may become inadequate because of changes in conditions, or that the degree of compliance with our policies or procedures may deteriorate.
Our management assessed the effectiveness of our internal control over financial reporting as of the end of our most recently completed fiscal year. In making its assessment, management used the criteria set forth in Internal Control-Integrated Framework (2013), issued by the Committee of Sponsoring Organizations of the Treadway Commission (COSO). Based on this assessment, our management believes that, as of the end of our most recently completed fiscal year, our internal control over financial reporting was effective.
KPMG LLP, our independent registered public accounting firm, has issued an auditors’ report on the effectiveness of our internal control over financial reporting. That report appears on page 81.84.
Changes in Internal Control over Financial Reporting
There has been no change in our internal controls over financial reporting identified in connection with our evaluation that occurred during the fiscal quarter ended March 31, 20162019 that has materially affected, or is reasonably likely to materially affect, our internal control over financial reporting.
Item 9B:     Other Information
None.


PART III

Item 10:     Directors, Executive Officers and Corporate Governance
The information required by Item 10, other than the information regarding executive officers, which is included in Part I, Item 1 of this report, is incorporated herein by reference to the information to be included in our 20162019 Proxy under the heading “Board of Directors & Corporate Governance.” The information regarding Section 16 compliance is incorporated herein by reference to the information to be included in the Proxy Statement under the heading “Section 16(a) Beneficial Ownership Reporting Compliance.”
 
Item 11:     Executive Compensation
The information required by Item 11 is incorporated herein by reference to the information to be included in the 20162019 Proxy under the headings “Compensation of Directors,”“Director Compensation and Stock Ownership Guidelines” and “Compensation Discussion and Analysis,” “CommitteeAnalysis” and “Executive Compensation” and the subheadings “Compensation Committee Report on Executive Compensation” and “Compensation Committee Interlocks and Insider Participation.”
 
Item 12:     Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters
The information required by Item 12 is incorporated herein by reference to the information to be included in the 20162019 Proxy under the headings “Equity Compensation Plan Information” andheading “Security Ownership of Certain Beneficial Owners and Management.Management” and the subheading “Equity Compensation Plan Information.
 
Item 13:     Certain Relationships and Related Transactions, and Director Independence
The information required by Item 13 is incorporated herein by reference to the information to be included in the 20162019 Proxy under the headingssubheadings “Director Independence,” “Related Person Transaction Policy” and “Certain Relationships and Related Person Transactions.”
 
Item 14:     Principal Accounting Fees and Services
The information required by Item 14 is incorporated herein by reference to the information to be included in Proposal 3 of the 20162019 Proxy under the subheadingsubheadings “Fees of Independent Auditors.Auditors” and “Pre-approval Procedures.
 
PART IV
Item 15:     Exhibits and Financial Statement SchedulesStatements
(a)Documents filed as part of this report
1.   Financial Statements: See Index to Consolidated Financial Statements under Item 8 on Page 4241 of this report.
2.   Financial Statement Schedule: See Schedule II on Page 8588 of this report.
3.   Exhibits: The exhibits listed in the accompanying index to exhibits on Page 8689 are filed or incorporated by reference as part of this report.


SIGNATURES
Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.
ELECTRONIC ARTS INC.
By:/s/    Andrew Wilson
Andrew Wilson
Chief Executive Officer
Date: May 26, 2016
Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed below by the following persons on behalf of the Registrant and in the capacities indicated and on the 26th of May 2016.
NameTitle
/s/    Andrew WilsonChief Executive Officer
Andrew Wilson
/s/ Blake JorgensenExecutive Vice President,
Blake JorgensenChief Financial Officer
/s/    Kenneth A. BarkerSenior Vice President,
Kenneth A. BarkerChief Accounting Officer
(Principal Accounting Officer)
Directors:
/s/    Lawrence F. Probst IIIChairman of the Board
Lawrence F. Probst III
/s/ Leonard S. ColemanDirector
Leonard S. Coleman
/s/    Jay C. HoagDirector
Jay C. Hoag
/s/    Jeffrey T. HuberDirector
Jeffrey T. Huber
/s/    Vivek PaulDirector
Vivek Paul
/s/    Richard A. SimonsonDirector
Richard A. Simonson
/s/    Luis A. UbiñasDirector
Luis A. Ubiñas
/s/ Denise F. WarrenDirector
Denise F. Warren
/s/    Andrew WilsonDirector
Andrew Wilson


ELECTRONIC ARTS INC. AND SUBSIDIARIES
SCHEDULE II
VALUATION AND QUALIFYING ACCOUNTS
Years Ended March 31, 2016, 20152019, 2018 and 20142017
(In millions)
 
Allowance for Doubtful Accounts,
Price Protection and Returns
Balance at
Beginning
of Period
 
Charged to
Revenue,
Costs and
Expenses
 
Charged
(Credited)
to Other
Accounts(a)
 
Deductions(b)
 
Balance at
End of
Period
Year Ended March 31, 2016$140
 269
 11
 (261) $159
Year Ended March 31, 2015$186
 361
 (66) (341) $140
Year Ended March 31, 2014$200
 321
 37
 (372) $186
Allowance for Doubtful Accounts,
Price Protection and Returns
Balance at
Beginning
of Period
 
Charged to
Revenue,
Costs and
Expenses
 
Charged
(Credited)
to Other
Accounts
 Deductions 
Balance at
End of
Period
Year Ended March 31, 2019$165
 
 (158)
(a) 

 $7
Year Ended March 31, 2018$145
 288
 35
(b) 
(303)
(c) 
$165
Year Ended March 31, 2017$159
 298
 (8)
(b) 
(304)
(c) 
$145
 
(a)Primarily other reclassification adjustments
Upon adoption of the New Revenue Standard, allowances for sales returns and price protection were reclassified to current liabilities as these reserve balances are considered refund liabilities. See Note 1 under the translation effect of usingheading “Recently Adopted Accounting Standards”, for additional information on the average exchange rate for expense items and the year-end exchange rate for the balance sheet item (allowance account).adoption impact.

(b)Primarily the utilization of returns allowance and price protection reserves.
(b) Primarily other reclassification adjustments and the translation effect of using the average exchange rate for expense items and the year-end exchange rate for the balance sheet item (allowance account).

(c) Primarily the utilization of returns allowance and price protection reserves.





ELECTRONIC ARTS INC.
20162019 FORM 10-K ANNUAL REPORT
EXHIBIT INDEX
   
  
 Incorporated by Reference  
Filed
Herewith
Number  Exhibit Title Form  File No.  Filing Date  
  10-Q 000-17948 11/3/2004   
           
  8-K8-K/A 000-17948 5/23/27/2016   
       
  10-K10-Q 000-17948 5/22/2009
4.02Indenture (including form of Notes) with respect to EA’s 0.75% Convertible Senior Notes due 2016 dated as of July 20, 2011 by and between Electronic Arts Inc. and U.S. Bank National Association, as trustee8-K000-179487/20/20112/6/2018   
           
4.03 X
 8-K 000-17948 2/24/2016  
           
  8-K 000-17948 2/24/2016  
       
  10-K 000-17948 6/4/2004   
       
  8-K 000-17948 7/27/20125/18/2018   
       
  10-Q 000-17948 8/6/2007   
       
  10-Q8-K 000-17948 2/5/201318/2018   
       
  10-K 000-17948 5/22/2009   
       
  8-K 000-17948 5/22/2015
10.07*EA Bonus Plan Fiscal Year 2016 Addendum8-K000-179485/22/2015
10.08*Form of 2014 Performance-Based Restricted Stock Unit Agreement10-K000-179485/21/2014
10.09*Form of 2015 Performance-Based Restricted Stock Unit Agreement8-K000-179485/22/2015
10.10*Form of 2016 Performance-Based Restricted Stock Unit Agreement8-K000-179485/23/201618/2018  
           
10.11*

 2000 Equity Incentive

 8-K 000-17948 8/1/20133/2018
8-K000-179485/20/2019  
       
10.12* 8-K000-179485/22/2017
8-K000-179485/18/2018
8-K000-179485/20/2019
8-K000-179486/7/2017

10-Q000-1794811/7/2017
 8-K 000-17948 8/1/20132016
8-K000-179488/1/2016  
          
10.13*  8-K 000-17948 9/17/2013  
           
10.14*  8-K 000-17948 7/31/2012  
           
10.15*Offer Letter for Employment at Electronic Arts Inc. to Ken Moss, dated June 6, 201410-Q000-179488/5/2014


   
  
 Incorporated by Reference  
Filed
Herewith
Number  Exhibit Title Form  File No.  Filing Date  
10.16* 10-Q000-179488/5/2014
 10-Q 000-17948 11/4/2014  
           
10.17*  10-Q 000-17948 11/5/20138/2016  
           
10.18*Transition Agreement for Lucy Bradshaw, dated September 22, 201510-Q000-1794811/10/2015
10.19Lease agreement between ASP WT, L.L.C. and Tiburon Entertainment, Inc. for space at Summit Park I, dated June 15, 200410-Q000-179488/3/2004
10.20First amendment to lease, dated December 13, 2005, by and between Liberty Property Limited Partnership, a Pennsylvania limited partnership and Electronic Arts - Tiburon, a Florida corporation f/k/a Tiburon Entertainment, Inc.10-Q000-179482/8/2006
10.21Second amendment to Lease, dated May 8, 2009, by and between Liberty Property Limited Partnership, a Pennsylvania limited partnership and Electronic Arts - Tiburon, a Florida corporation f/k/a Tiburon Entertainment, Inc.10-Q000-179488/10/2009
10.22Third amendment to lease, dated December 24, 2009, by and between Liberty Property Limited Partnership, a Pennsylvania limited partnership and Electronic Arts - Tiburon, a Florida corporation f/k/a Tiburon Entertainment, Inc.10-Q000-179482/9/2010
10.23Fourth Amendment to lease, dated May 16, 2014, by and between Liberty Property Limited Partnership, a Pennsylvania limited partnership and Electronic Arts - Tiburon, a Florida corporation f/k/a Tiburon Entertainment, Inc.10-K000-179485/21/2014
10.24* 
First Amended North American Territory Rider to the Global PlayStation®3 Format Licensed Publisher Agreement, dated September 11, 2008, by and between the Electronic Arts Inc. and Sony Computer Entertainment America Inc.
10-Q000-1794811/10/2009
10.25**
Sony Computer Entertainment Europe Limited Regional Rider to the Global PlayStation®3 Format Licensed Publisher Agreement, dated December 17, 2008, by and between EA International (Studio and Publishing) Limited and Sony Computer Entertainment Europe Limited
10-Q000-1794811/10/2009
10.26**
Global PlayStation®3 Format Licensed Publisher Agreement, dated September 11, 2008, by and between the Electronic Arts Inc. and Sony Computer Entertainment America Inc.
10-Q/A000-179484/30/2010
10.27**
Global PlayStation®3 Format Licensed Publisher Agreement, dated December 17, 2008, by and between EA International (Studio and Publishing) Limited and Sony Computer Entertainment Europe Limited
10-Q/A000-179484/30/2010
10.28**Xbox2 Publisher License Agreement, dated May 15, 2005, by and among Electronic Arts Inc., Electronic Arts C.V. and Microsoft Licensing, GP10-Q/A000-179484/30/2010
10.29**Durango Publisher License Agreement, dated June 29, 2012, by and among Electronic Arts Inc., EA International (Studio & Publishing) Ltd., Microsoft Licensing, GP and Microsoft Corporation 10-K 000-17948 5/21/2014
10-Q000-179488/8/2018  
           
10.30Form of Call Option Agreement dated as of July 14, 2011 between EA and each Option Counterparty8-K000-179487/20/2011


Incorporated by Reference 
Filed
Herewith
NumberExhibit TitleFormFile No.Filing Date
10.31Form of Warrant Agreement dated July 14, 2011 between EA and each Option Counterparty8-K000-179487/20/2011
10.32Form of Additional Call Option Agreement dated July 18, 2011 between EA and each Option Counterparty8-K000-179487/20/2011
10.33Form of Additional Warrant Agreement dated as of July 18, 2011 between EA and each Option Counterparty8-K000-179487/20/2011
10.34Credit Agreement, dated March 19, 2015, by and among Electronic Arts Inc., the lenders from time to time party thereto, and JPMorgan Chase Bank, N.A., as Administrative Agent 8-K 000-17948 3/20/2015  
           
12.1 Ratio       X
           
21.1 Subsidiaries of the RegistrantX
23.1       X
           
        X
       
        X
       
Additional exhibits furnished with this report:        
       
        X
       
        X
        
101.INS
 XBRL Instance Document       X
       
101.SCH
 XBRL Taxonomy Extension Schema Document       X
          
101.CAL
 XBRL Taxonomy Extension Calculation Linkbase Document       X
       
101.DEF
 XBRL Taxonomy Extension Definition Linkbase Document       X
       
101.LAB
 XBRL Taxonomy Extension Label Linkbase Document       X
          
101.PRE
 XBRL Taxonomy Extension Presentation Linkbase Document       X


*Management contract or compensatory plan or arrangement.
**Confidential portions of these documents have been omitted and filed separately with the Securities and Exchange Commission pursuant to a request for confidential treatment that was granted in accordance with Exchange Act Rule 24b-2.
 
Attached as Exhibit 101 to this Annual Report on Form 10-K for the year ended March 31, 20162019 are the following formatted in eXtensible Business Reporting Language (“XBRL”): (1) Consolidated Balance Sheets, (2) Consolidated Statements of Operations, (3) Consolidated Statements of Comprehensive Income (Loss), (4) Consolidated Statements of Stockholders’ Equity, (5) Consolidated Statements of Cash Flows, and (6) Notes to Consolidated Financial Statements.


SIGNATURES
88
Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.
ELECTRONIC ARTS INC.
By:/s/    Andrew Wilson
Andrew Wilson
Chief Executive Officer
Date: May 23, 2019
Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed below by the following persons on behalf of the Registrant and in the capacities indicated and on the 23rd of May 2019.
NameTitle
/s/    Andrew WilsonChief Executive Officer
Andrew Wilson
/s/ Blake JorgensenChief Operating Officer and
Blake JorgensenChief Financial Officer
/s/    Kenneth A. BarkerChief Accounting Officer
Kenneth A. Barker(Principal Accounting Officer)
Directors:
/s/    Lawrence F. Probst IIIChairman of the Board
Lawrence F. Probst III
/s/ Leonard S. ColemanDirector
Leonard S. Coleman
/s/    Jay C. HoagDirector
Jay C. Hoag
/s/    Jeffrey T. HuberDirector
Jeffrey T. Huber
/s/    Talbott RocheDirector
Talbott Roche

/s/    Richard A. SimonsonDirector
Richard A. Simonson
/s/    Luis A. UbiñasDirector
Luis A. Ubiñas
/s/ Heidi UeberrothDirector
Heidi Ueberroth
/s/    Andrew WilsonDirector
Andrew Wilson

92