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UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 10-K
ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d)
OF THE SECURITIES EXCHANGE ACT OF 1934
For the Fiscal Year Ended December 31, 2020
TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d)
OF THE SECURITIES EXCHANGE ACT OF 1934
For the transition period from _____ to ______
Commission File Number 001-13718
MDC PARTNERS INC.
(Exact Name of Registrant as Specified in Its Charter)
CanadaANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the Fiscal Year Ended December 31, 2021
or
98-0364441TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
For the transition period from ______________ to ______________
Commission File Number: 001-13718
stgw-20211231_g1.jpg
Stagwell Inc.
(Exact name of registrant as specified in its charter)
Delaware86-1390679
(State or Other Jurisdictionother jurisdiction of
Incorporationincorporation or Organization)organization)
(IRS Employer Identification No.)
One World Trade Center, Floor 65
New York,New York10007
(I.R.S. Employer
Identification Number)
Address of principal executive offices)
(Zip Code)
One World Trade Center, Floor 65, New York, New York 10007
(646) 429-1800
(Address, Including Zip Code, and Telephone Number, Including Area Code, of Registrant’s Principal Executive Offices)
telephone number, including area code)
Securities registered pursuant to Section 12(b) of the Act:
Title of Each Classeach classTrading SymbolsSymbol(s)Name of Each Exchangeeach exchange on Which Registeredwhich registered
Class A Subordinate Voting Shares, noCommon Stock, par value $0.001 per shareMDCASTGWNASDAQ
Securities registered pursuant to Section 12(g) of the Act: None.
Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act. Yes o No ý
Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act. Yes o No ý
Indicate by check mark whether the Registrantregistrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the Registrantregistrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes   ý   No   o
Indicate by check mark whether the registrant has submitted electronically every Interactive Data File required to be submitted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit such files).  Yes  ý No   o
Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, a smaller reporting company or an emerging growth company. See the definitions of “large accelerated filer,” “accelerated filer,” “smaller reporting company,” and “emerging growth company” in Rule 12b-2 of the Exchange Act.
Large accelerated filer o Accelerated filer ý Non-accelerated filer o Smaller reporting company Emerging growth company
Large accelerated Filer Accelerated Filer
Non-accelerated Filer Smaller reporting company 
Emerging growth company
If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. o

Indicate by check mark whether the registrant has filed a report on and attestation to its management'smanagement’s assessment of the effectiveness of its internal control over financial reporting under Section 404(b) of the Sarbanes-Oxley Act (15 U.S.C. 7262(b)) by the registered public accounting firm that prepared or issued its audit report.
Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). Yes   No   ý
The aggregate market value of the shares of all classes of voting and non-voting common stockCommon Stock of the registrant held by non-affiliates as of June 30, 2020,2021, the last business day of the Registrant’sregistrant’s most recently completed second fiscal quarter, was approximately $120.0$355.8 million, computed upon the basis of the closing sales price $2.08$5.85 of the Class A subordinate voting sharesCommon Stock on that date.
AsThe number of common shares outstanding as of February 25, 2021, there were 73,722,720 outstanding28, 2022 was 132,000,818 shares of Class A subordinate voting shares without par value, and 3,743 outstandingCommon Stock, 3,946 shares of Class B multiple votingCommon Stock, and 164,814,910 shares without par value, of the registrant.Class C Common Stock.

DOCUMENTS INCORPORATED BY REFERENCE
Portions of the Registrant’s Proxy Statement relating to the 20212022 Annual General Meeting of Stockholders are incorporated by reference in Part III of this Annual Report on Form 10-K where indicated.


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MDC PARTNERSSTAGWELL INC. AND SUBSIDIARIES

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Page
PART I
Item 1.
Item 1A.
Item 1B.
Item 2.
Item 3.
Item 4.
PART II
Item 5.
Item 7.
Item 7A.
Item 8.
Item 9.
Item 9A.
Item 9B.
Item 9C.
PART III
Item 10.
Item 11.
Item 12.
Item 13.
Item 14.
PART IV
Item 15.
Item 16.

EXPLANATORY NOTE

On December 21, 2020, MDC Partners Inc. (“MDC”) and Stagwell Media LP (“Stagwell Media”) announced that they had entered into an agreement, providing for the combination of MDC with the operating businesses and subsidiaries of Stagwell Media (the “Stagwell Subject Entities”) (the “Transaction Agreement”). The Stagwell Subject Entities comprised Stagwell Marketing Group LLC (“Stagwell Marketing” or “SMG”) and its direct and indirect subsidiaries.
On August 2, 2021 (the “Closing Date”), we completed the combination of MDC and the Stagwell Subject Entities and a series of steps and related transactions (such combination and transactions, the “Transactions”). In connection with the Transactions, among other things, (i) MDC completed a series of transactions pursuant to which it emerged as a wholly owned subsidiary of the Company, converted into a Delaware limited liability company and changed its name to Midas OpCo Holdings LLC (“OpCo”); (ii) Stagwell Media contributed the equity interests of Stagwell Marketing and its direct and indirect subsidiaries to OpCo; and (iii) the Company converted into a Delaware corporation, succeeded MDC as the publicly-traded company and changed its name to Stagwell Inc.
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ReferencesThe Transactions were treated as a reverse acquisition for financial reporting purposes, with MDC treated as the legal acquirer and Stagwell Marketing treated as the accounting acquirer. As a result of the Transactions and the change in our business and operations, under applicable accounting principles, the historical financial results of Stagwell Marketing prior to August 2, 2021 are considered our historical financial results. Accordingly, historical information presented in this Annual Report on Form 10-K to “MDC Partners,” “MDC,”(this “Form 10-K”) for events occurring or periods ending before August 2, 2021 does not reflect the “Company,” “we,” “us”impact of the Transactions or the financial results of MDC and “our” refer to MDC Partners Inc. and, unless the context otherwise requiresmay not be comparable with historical information for events occurring or otherwise is expressly stated, its subsidiaries. periods ending on or after August 2, 2021.
References in this Annual Report on Form 10-K to “Partner Firms” generally“Stagwell,” “we,” “us,” “our” and the “Company” refer (i) with respect to the Company’s subsidiary agencies.events occurring or periods ending before August 2, 2021, to Stagwell Marketing Group LLC and its direct and indirect subsidiaries and (ii) with respect to events occurring or periods ending on or after August 2, 2021, to Stagwell Inc. and its direct and indirect subsidiaries.
All dollar amounts are stated in U.S. dollars unless otherwise stated.
FORWARD-LOOKING STATEMENTS
Forward-Looking Statements
This document contains forward-looking statements. within the meaning of Section 27A of the Securities Act of 1933, as amended (the “Securities Act”), and Section 21E of the Securities Exchange Act of 1934, as amended (the “Exchange Act”), and the Private Securities Litigation Reform Act of 1995, as amended. The Company’s representatives may also make forward-looking statements orally or in writing from time to time. Statements in this document that are not historical facts, including, statements about the Company’s beliefs and expectations, recentfuture financial performance and future prospects, business and economic trends, potential acquisitions, and estimates of amounts for redeemable noncontrolling interests and deferred acquisition consideration, constitute forward-looking statements. Forward-looking statements, which are generally denoted by words such as “estimate,” “project,” “target,” “predict,” “believe,” “expect,” “anticipate,” “potential,” “create,” “intend,” “could,” “should,” “would,” “may,” “foresee,” “plan,” “will,” “guidance,” “look,” “opportunity,” “outlook,” “future,” “possible,” “assume,” “forecast,” “focus,” “continue” or the negative of such terms or other variations thereof and terms of similar substance used in connection with any discussion of current plans, estimates and projections are subject to change based on a number of factors, including those outlined in this section.
Forward-looking statements in this document are based on certain key expectations and assumptions made by the Company. Although the management of the Company believes that the expectations and assumptions on which such forward-looking statements are based are reasonable, undue reliance should not be placed on the forward-looking statements because the Company can give no assurance that they will prove to be correct. The material assumptions upon which such forward-looking statements are based include, among others, assumptions with respect to general business, economic and market conditions, the competitive environment, anticipated and unanticipated tax consequences and anticipated and unanticipated costs. These forward-looking statements are based on current plans, estimates and projections, and are subject to change based on a number of factors, including those outlined in this section. These forward-looking statements are subject to various risks and uncertainties, many of which are outside the Company’s control. Therefore, you should not place undue reliance on such statements. Forward-looking statements speak only as of the date they are made, and the Company undertakes no obligation to update publicly any of them in light of new information or future events, if any.
Forward-looking statements involve inherent risks and uncertainties. A number of important factors could cause actual results to differ materially from those contained in any forward-looking statements. Such risk factors include, but are not limited to, the following:
risks associated with international, national and regional unfavorable economic conditions that could affect the Company or its clients, including as a result of the novel coronavirus pandemic (“COVID-19”);clients;
the effects of the outbreak of COVID-19,the novel coronavirus pandemic (“COVID-19”, including the measures to reduce its spread, and the impact on the economy and demand for ourthe Company’s services, which may precipitate or exacerbate other risks and uncertainties;
an inability to realize expected benefits of the proposed redomiciliation of the Company from the federal jurisdiction of Canada to the State of Delaware (the “Redomiciliation”) and the subsequent combination of the Company’s business with the business of the subsidiaries of Stagwell Media LP (“Stagwell”) that own and operate a portfolio of marketing services companies (the “Business Combination” and, together with the Redomiciliation, the “Proposed Transactions”) or the occurrence of difficulties in connection with the Proposed Transaction;MDC;
adverse tax consequences in connection with the Proposed Transactions for the Company, its operations and its shareholders, that may differ from the expectations of the Company, including that future changes in tax law, potential increases to corporate tax rates in the United States and disagreements with the tax authorities on the Company’s determination of value and computations of its tax attributes may result in increased tax costs;
the occurrence of material Canadian federal income tax (including material “emigration tax”) as a result of the Proposed Transactions;
the impact of uncertainty associated with the Proposed Transactions on the Company’s businesses;
direct or indirect costs associated with the Proposed Transactions, which could be greater than expected;
the risk that a condition to completion of the Proposed Transactions may not be satisfied and the Proposed Transactions may not be completed;
the risk of parties challenging the Proposed Transactions or the impact of the Proposed Transactions on the Company’s debt arrangements;
the Company’s ability to attract new clients and retain existing clients;
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the impact of a reduction in client spending and changes in client advertising, marketing and corporate communications requirements;
financial failure of the Company’s clients;
the Company’s ability to retain and attract key employees;
the Company’s ability to compete in the markets in which it operates;
the Company’s ability to achieve the full amount of its stated cost saving initiatives;
the Company’s implementation of strategic initiatives;
the Company’s ability to remain in compliance with its debt agreements and the Company’s ability to finance its contingent payment obligations when due and payable, including but not limited to those relating to redeemable noncontrolling interests and deferred acquisition consideration;
the Company’s ability to manage its growth effectively, including the successful completion and integration of acquisitions which complement and expand the Company’s business capabilities;
the Company’s material weaknesses in internal control over financial reporting and its ability to establish and maintain an effective system of internal control over financial reporting;
the Company’s ability to protect client data from security incidents or cyberattacks;
economic disruptions resulting from war and other geopolitical tensions (such as the ongoing military conflict between Russia and Ukraine), terrorist activities and natural disasters;
stock price volatility; and
foreign currency fluctuations.
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Investors should carefully consider these risk factors, and the additional risk factors outlined in more detailunder the caption “Risk Factors” in this Annual Report on Form 10-K, under Item 1A. Risk Factors, elsewhere in this report, and in the Company’s other SEC filings.filings with the Securities and Exchange Commission (the “SEC”) which are accessible on the SEC’s website at www.sec.gov.

SUPPLEMENTARY FINANCIAL INFORMATION

The Company reports its financial results in accordance with accounting principles generally accepted in the United States of America (“GAAP”). However, the Company has included certain non-GAAP financial measures and ratios, which it believes, provide useful information to both management and readers of this report in measuring the financial performance and financial condition of the Company. These measures do not have a standardized meaning prescribed by GAAP and, therefore, may not be comparable to similarly titled measures presented by other publicly traded companies, nor should they be construed as an alternative to other titled measures determined in accordance with GAAP.

iiiItem 1. Business

About Us
Stagwell Inc. is the challenger network built to transform marketing. Stagwell delivers scaled creative performance for some of the world’s most ambitious brands, connecting creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, we employ more than 10,000 people in 34+ countries across the globe who drive effectiveness and improve business results for our more than 4,000 blue-chip customers. In addition, our affiliate network adds coverage in 31 additional countries.
Founded in 2015, Stagwell offers the capabilities marketers need in the digital age: Digital Transformation, Performance Media & Data, Consumer Insights & Strategy, and Creativity & Communications. Our global scale allows us to compete for many of the largest marketing contracts available, including multi-regional contracts with annual fees of more than $10 million. In addition, our proprietary Stagwell Marketing Cloud provides solutions for in-house marketers spanning influencer marketing, brand insights, communications technology and augmented reality. Stagwell provides a suite of marketing services that serve marketers’ needs as well as well tech-driven solutions for in-house marketers.
Stagwell has grown through a combination of organic growth and investment. Beginning with a single company in 2015, Stagwell focused on the fastest-growing area of marketing: digital services. Between 2015 and 2021, we acquired companies including digital transformation and digital media groups like Code and Theory and ForwardPMX. In 2019, Stagwell Media made a $100 million investment into MDC, the parent company of creative powerhouses including 72andSunny, Anomaly, Forsman & Bodenfors and Doner. Recognizing the potential of those companies, Stagwell’s reorganization and careful management of the portfolio turned the group around. In August 2021, Stagwell Media completed the Transactions with MDC to become Stagwell Inc.
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PART I
Item 1. Business
MDC PARTNERS INC.
MDCThe result is a corporation governedan innovative, digital-first challenger network built for the modern marketer. As the marketing landscape transforms – accelerated by the Canada Business Corporations Act. MDC’s registered addressCOVID-19 pandemic – Stagwell is locatedwell placed to help brands transform their digital platforms, content, and data and targeting strategies with integrated services that deliver the right experience to the right person at 33 Draper Street, Toronto, Ontario, M5V 2M3, and its head office addressthe right time.
Stagwell’s unified corporate team is located at One World Trade Center, Floor 65, New York, New York 10017. MDC is notthe foundation of a “foreign private issuer” as defined in the Securities Exchange Act of 1934, as amended (the “Exchange Act”).
Recent Developments
On December 21, 2020, MDC and Stagwell Media LP, a Delaware limited partnership (“Stagwell”), announced that they entered into a definitive transaction agreement (the “Transaction Agreement”) providing for the combination of MDC with the subsidiaries of Stagwell that own and operate apowerful value creation platform focused on scaling our portfolio of marketing services companies (the “Stagwell Entities”). Under the termsfirms, which we refer to as Agencies, and driving continual network evolution. We plan to invest in our core digital platforms, develop a suite of the Transaction Agreement, the combination between MDC anddigital products we call the Stagwell Entities will be effected using an “Up-C” partnership structure. Through a series of stepsMarketing Cloud, expand our technology leadership through investment and transactions (collectively, the “Transactions”), including the domestication of MDC to a Delaware corporation and the merger of MDC Delaware with one of its indirect wholly owned subsidiaries (the “MDC Merger”), MDC Delaware will become a direct subsidiary (from and after the merger, “OpCo”) of a newly-formed, Delaware-organized, NASDAQ-listed corporation (“New MDC”). Following the MDC Merger, (i) OpCo will convert into a limited liability company that will hold MDC’s operating assets and to which Stagwell will contribute the equity interests of the Stagwell Entities (the “Stagwell Contribution”) in exchange for 216,250,000 common membership interests of OpCo (the “Stagwell OpCo Units”), and (ii) Stagwell will contribute to New MDC an aggregate amount of cash equal to $100 in exchange for shares of a new Class C series of voting-only common stock (the “New MDC Class C Stock”) equal in number to the Stagwell OpCo Units. On a pro forma basis, without giving effect to any outstanding preference shares of MDC, the existing holders of MDC’s Class A and Class B shares would receive interests equal to approximately 26% of the combined company and Stagwell would be issued New MDC Class C Stock equivalent to approximately 74% of the voting rights of the combined company and exchangeable, together with Stagwell OpCo Units, into Class A shares of New MDC on a one-for-one basis at Stagwell’s election. The number of Stagwell OpCo Units and shares of New MDC Class C Stock that Stagwell will receive in the Transactions, and the percentage of the combined company that Stagwell will hold following the consummation of the Transactions, will be reduced, and the percentage of the combined company that existing MDC shareholders will hold will be proportionally increased, if Stagwell is unable to effect certain restructuring transactions prior to the closing of the Transactions.
On December 21, 2020, MDC and Broad Street Principal Investments, L.L.C., an affiliate of Goldman Sachs (“Broad Street”), entered into a letter agreement, pursuant to which Broad Street consented to the Transactions subject to entry with MDC into a definitive agreement reflecting revised terms of MDC’s issued and outstanding Series 4 convertible preference shares (the “Goldman Letter Agreement”). The revised terms of the Series 4 convertible preference shares would (subject to the closing of the Transactions) reduce the conversion price from $7.42 to $5.00 and extend accretion for two years beyond the date on which accretion would have otherwise ceased, at a reduced rate of 6%. In connection with the closing of the Transactions, Broad Street will have the right to redeem up to $30 million of its preference shares in exchange for a $25 million subordinated note or loan with a 3-year maturity (i.e., exchange at an approximately 17% discount to face value). The $25 million note or loan will accrue interest at 8.0% per annum and is, pre-payable any time at par without penalty.

On December 21, 2020, MDC entered into consent and support agreements (the “Consent and Support Agreements”) with holders of more than 50% of the aggregate principal amount of its Senior Notes to consent to the consummation of the combination of MDC with the Stagwell Entities. Pursuant to the Consent and Support Agreements, MDC agreed to increase the interest rate on the Senior Notes by 1% per annum effective as of the date of the Consent and Support Agreements and to pay a consent fee of 2% to all holders of Notes upon a successful consent solicitation, or 3% if a supplemental indenture with the waivers and amendments is executed and becomes operative and the combination of MDC with the Stagwell Entities is consummated. On February 5, 2021, MDC announced it had received and accepted consents from holders of at least a majority in principal amount of the Senior Notes, and on February 8, 2021, MDC entered into a supplemental indenture providing for waivers and amendments in connection with the combination of MDC with the Stagwell Entities.

On February 8, 2021, MDC filed a proxy statement/prospectus on Form S-4, which describes the Transaction Agreement, the Transactions, and ancillary agreements related thereto in more detail.
About Us
MDC Partners is a leading global marketing and communications network, providing marketing and business solutions that realize the potential of combining data and creativity. Through its network of agencies, MDC delivers a broad range of client services, including (1) global advertising and marketing, (2) data analytics and insights, (3) mobile and technology experiences, (4) media buying, planning and optimization, (5) direct marketing, (6) database and customer relationship management, (7)
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business consulting, (8) sales promotion, (9) corporate communications, (10) market research, (11) corporate identity, design and branding services, (12) social media strategy and communications, (13) product and service innovation, and (14) e-commerce management. These marketing, communications,further develop and consulting agencies (or “Partner Firms”) provide a wide range of service offerings both domestically and globally. While in some cases the firms provide the same or similar service offerings, the core or principal service offering is the key factor that distinguishes the Partner Firms from one another.
Market Strategy
MDC’s strategy isintegrate our Global Affiliate Network to build, grow and acquire market-leading businesses that deliver the modern suite of services that marketers need to thrive in a rapidly evolving business environment. MDC’s differentiation lies in its best-in-class creative roots and proven entrepreneurial leaders, which together with innovations in technology and data, bring transformational marketing, activation, communications and strategic consulting services to clients. To be the modern marketing company of choice, MDC leverages its range of services in an integrated manner, offering strategic, creative and innovative solutions that are technologically forward and media-agnostic. The Company’s work is designed to challenge the industry status quo, realize outsized returns on investment, and drive transformative growth and business performance for its clients and stakeholders.
The MDC model is driven by:
Data + Creativity.  MDC creates solutions that aim to realize the potential of data and creativity, bringing the network’s award-winning creativity to modern solutions in mobile, digital experiences, and all methods of marketing communications. This is reinforced by MDC's horizontal data offering, the venture investments the Company makes in technology solutions, and the proprietary technologies, solutions, and digital products the Company builds from the ground up.
Talent + Entrepreneurialism.  The entrepreneurial spirit of both MDC and its firms is optimized through (1) its model that incentivizes senior-level ambition, including the creation of multi-agency networks that enable proven leaders to steward increasingly scaled platforms and provide growth opportunities for talent at all levels, (2) best-in-class shared resources within the corporate group that allow individual firms to focus on client business and company growth, and (3) the formation of the Global Affiliates program, which fosters partnerships with like-minded agencies in key international markets to scale the creative, performance, media and technology capabilities that brands need to thrive in today's global economy.
Collaboration. MDC values collaboration as manifested through (1) MDC’s creation of customized solutions for clients across disciplines that foster the integration of complementary disciplines, driving better results for clients, and in turn, growth for its firms, (2) the growing Integrated Client Solutions group at MDC corporate that operationalizes these cross-discipline offerings, and (3) the creation of multi-agency networks that drive greater opportunity for individual firms to benefit from the scale of the holding company as well as resources of like-minded agencies within the group, and create fewer cost centers.
Impact of COVID-19
The novel coronavirus (“COVID-19”) is a pandemic that has altered how society interacts across the world. The outbreak of COVID-19 and the measures put in place to reduce its transmission, such as the imposition of social distancing and orders to work-from-home, stay-at-home and shelter-in-place, have adversely impacted the global economy. We took various actions to address the pandemic. The Company implemented comprehensive controls and procedures to protect our employees, families, clients, and their communities. This included implementing a world-wide work-from-home policy and stress-testing our infrastructure to ensure that all employees had the tools and resources to work virtually. Our leadership and business continuity teams also proactively took thorough measures to ensure the highest level of continued service and partnershipvalue for our clients. clients, employees, and shareholders.
Our Partner Firms altered how they work and respond to client challenges around the world, generating impactful creative work, rapid pivots, and inventive business solutions for brands in every sector. Early in 2020, the Company aligned operating expenses with changes in revenue. We implemented freezes on hiring, staff reductions, furloughs, salary reductions, benefit reductions and a significant reduction in discretionary spending. In addition to expense reductions, we tightened capital expenditures where possible to preserve our cash flow.Market
We discuss the actions taken by the Company in response to COVID-19 and the negative impact on our results of operations, financial position and cash flows in more detail in “Management’s Discussion and Analysis of Financial Condition and Results of Operations.”
Reporting Segments
MDC has three reportable segments as of December 31, 2020. These reportable segments are as follows:
“Integrated Networks - Group A,” “Integrated Networks - Group B” and the “Media & Data Network.” In addition, the Company combines and discloses operating segments that do not meet the aggregation criteria as “All Other.” The Company also reports corporate expenses, as further detailed below, as “Corporate.” All segments follow the same basis of presentation and accounting policies as those described in Note 2 of the Notes to the Consolidated Financial Statements included herein.
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The Integrated Networks - Group A reportable segment is comprised of the Anomaly Alliance (Anomaly, Concentric Partners, Hunter, Mono, Y Media Labs) and Colle McVoy operating segments.
The Integrated Networks - Group B reportable segment is comprised of the Constellation (72andSunny, CPB, Instrument and Redscout) and Doner Partner Network (6degrees, Doner, KWT, Union, Veritas and Yamamoto) operating segments.
The operating segments aggregated within the Integrated Networks - Group A and B reportable segments provide a range of services for their clients, primarily including strategy, creative and production for advertising campaigns across a variety of platforms (print, digital, social media, television broadcast) as well as public relations and communications services, experiential, social media and influencer marketing. These operating segments share similar characteristics related to (i) the nature of their services; (ii) the type of clients and the methods used to provide services; and (iii) the extent to which they may be impacted by global economic and geopolitical risks. In addition, these operating segments compete with each other for new business and from time to time have business move between them. While the operating segments are similar in nature, the distinction between the Integrated Networks - Group A and B is the aggregation of operating segments that have the most similar historical average long-term profitability.

The Media & Data Network reportable segment is comprised of a single operating segment that combines media buying and planning across a range of platforms (out-of-home, paid search, social media, lead generation, programmatic, television broadcast) with technology and data capabilities.
All Other consists of the Company’s remaining operating segments that provide a range of services including advertising, public relations and marketing communication services, but generally do not have similar services offerings or financial characteristics as those aggregated in the reportable segments. The All Other category includes Allison & Partners, Bruce Mau, Forsman & Bodenfors, Hello, Team and Vitro.
Corporate consists of corporate office expenses incurred in connection with the strategic resources provided to the operating segments, as well as certain other centrally managed expenses that are not fully allocated to the operating segments. These office and general expenses include (i) salaries and related expenses for corporate office employees, including employees dedicated to supporting the operating segments, (ii) occupancy expenses relating to properties occupied by all corporate office employees, (iii) other office and general expenses including professional fees for the financial statement audits and other public company costs, and (iv) certain other professional fees managed by the corporate office. Additional expenses managed by the corporate office that are directly related to the operating segments are allocated to the appropriate reportable segment and the All Other category.
For further information relating to the Company’s segments, including financial information, see Note 20 of the Notes to the Consolidated Financial Statements and “Item 7 - Management’s Discussion and Analysis of Financial Condition and Results of Operations.”
Ownership Information
MDC maintains a majority or 100% ownership position in substantially all of its Partner Firms with management of the Partner Firms owning the remaining equity.  MDC generally has rights to increase ownership of non-wholly owned subsidiaries to 100% over a defined period of time. Below are the companies reflecting our reporting structure.
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MDC PARTNERS INC. AND SUBSIDIARIES
SCHEDULE OF REPORTING COMPANIES
Year of Initial
CompanyInvestmentLocations
Integrated Networks - Group A:
Anomaly Alliance:
Anomaly2011New York, Los Angeles, Venice, CA, Playa Vista, Netherlands, Canada, UK, China, Germany
Concentric Partners2011New York
Hunter2014New York
Mono Advertising2004Minneapolis
Y Media Labs2015Redwood City, India, Indianapolis, Atlanta
Colle Network:
Colle McVoy1999Minneapolis
Integrated Networks - Group B:
Constellation:
72andSunny2010Los Angeles, New York, Netherlands, Australia, Singapore
Crispin Porter + Bogusky2001Boulder, Santa Monica, UK, Brazil
Instrument2018Portland, New York
Redscout2007New York, San Francisco, Los Angeles
Doner Network:
6degrees Communications1993Canada
Doner2012Detroit, Southfield, Los Angeles, Norwalk, Atlanta, Cleveland, Pennsylvania
KWT Global2010New York, UK
Union2013Canada
Veritas1993Canada
Yamamoto2000Minneapolis, Chicago
Media & Data:
Gale Partners2014Canada, New York, India
Kenna2010Canada
MDC Media Partners2010New York, Los Angeles, Century City, Austin
Northstar Research Partners1998Canada, UK
All Other:
Allison & Partners2010Los Angeles, San Francisco, San Diego, New York, Washington, Arizona, Atlanta, Boston, Portland, Dallas, Seattle, China, Singapore, Thailand, UK, Japan, Germany
Bruce Mau Design2004Canada
Forsman & Bodenfors2016Sweden, New York, Canada, China, Singapore
Hello Design2004Los Angeles
TEAM2010Ft. Lauderdale, Miramar
Vitro2004San Diego, Austin
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Competition
MDC operates in a highly competitive and fragmented industry. MDC Partner Firms compete for business and talent with the operating subsidiaries of large global holding companies such as Omnicom Group Inc., Interpublic Group of Companies, Inc., WPP plc, Publicis Groupe SA, Dentsu Inc. and Havas SA, as well as with numerous independent agencies that operate in multiple markets. Our Partner Firms also face competition from consultancies, like Accenture and Deloitte, tech platforms, media companies and other services firms that offer related services. MDC’s Partner Firms must compete with all of these other companies to maintain and grow existing client relationships and to obtain new clients and assignments.
MDC’s Partner Firms compete at this level by providing clients with innovative marketing solutions that leverage the full power of data, technology, and superior creativity. MDC also benefits from cooperation among its entrepreneurial Partner Firms, which enables MDC to service the full range of global clients’ varied marketing needs through custom integrated solutions. Additionally, MDC’s maintenance of separate, independent operating companies enables MDC to effectively manage potential conflicts of interest by representing competing clients across its network.
Industry Trends
ThereThe digital revolution has changed where and how brands relate to consumers and created an entirely new, highly complex content and commerce ecosystem. Historically, marketing was characterized by television and brand advertising targeted to broad audiences: everyone saw the same advertisement at the same time. Over the last 15 years, digital innovation has created new, personalized ways to reach targeted consumers and spurred a fundamental shift in the marketing services landscape. Growth now comes primarily from digital marketing, helping brands meet customers across the entire digital ecosystem.
Four key trends describe the industry today:
First, online advertising now accounts for more than half of global advertising spend with the shift further accelerating as the COVID-19 pandemic continued and digital channels dominated content and commerce amidst evolving lockdowns. We expect the move of consumers online will be a lasting shift, and online now means virtually everywhere: websites, mobile, social media, television and even billboards and in-person experiences now deliver digital advertising.
Second, advertising is commerce. Digital platforms provide ways for brands to reach consumers directly through e-commerce. Platforms as diverse as TikTok and LinkedIn have created new ways for brands to interact with their customers. Brands can sell their products directly on their sites, via digital platforms such as Amazon or through interactive experiences enabled by social media like TikTok or connected TV. Digital platforms also allow advocacy groups and political campaigns to reach constituents to mobilize support or raise funds online.
Third, data is everywhere. Platform and channel growth has created an explosion of addressable data that can be used to better understand consumer desires, habits, and needs in real-time, allowing the delivery of content that consumers want, when they want it, and where they want it. New sources of online data include web, mobile, email, social, and connected TV and the data spans behavioral, transactional, demographic, psychographic and geographic categories.
Finally, marketing technology is transforming the industry. Software-as-a-service (“SaaS”) and data-as-a-service (“DaaS”) products are several recent economicincreasing the efficiency of marketing campaigns and industry trends that affect or may be expected to affect the Company’s results ofin-house marketing operations, most notably theutilizing cutting edge technologies such as artificial intelligence (“AI”) and automation and engaging consumers in new ways with emerging technologies such as augmented reality (“AR”) and virtual reality (“VR”).
Competitive Landscape
Stagwell operates in a highly competitive and fragmented industry. Stagwell’s Agencies compete for business and consumer behavior changes driven bytalent with the COVID-19 pandemic. Historically, advertising has been the primary service provided by the marketing communications industry. However,operating subsidiaries of large global holding companies such as clients aim to establish one-to-one relationships with customers,Omnicom Group Inc., Interpublic Group of Companies, Inc., WPP plc, Publicis Groupe SA, Dentsu Inc. and more accurately measure the effectiveness of their marketing expenditures, specialized and digital communications servicesHavas SA, as well as with numerous independent agencies that operate in multiple markets. Our Agencies also face competition from consultancies, like Accenture and Deloitte, tech platforms, media companies and other services firms that offer related services. Stagwell’s Agencies must compete with these other companies to maintain and grow existing client relationships and to obtain new clients and assignments. Individual products within the Stagwell Marketing Cloud also typically compete with offerings that may be provided within broader service offerings at large global holding companies or provided on a standalone basis by technology startups or other industry participants.
During the decades when marketing was dominated by television, the marketing services industry experienced significant consolidation as legacy advertising holding companies built substantial portfolios of often overlapping creative, communications, PR, and media businesses to achieve financial efficiencies by centralizing administrative operations. These holding companies grew significant in size and market share.
The rapid rise of digital channels, convergence of advertising and commerce, explosion in addressable data and marketing technology created a paradigm shift in the industry. While legacy models still accounted for a significant share of the market in 2021, we believe they are largely underexposed to the digital areas of the market experiencing the highest levels of client demand growth. In recent years, a number of large consulting firms with information technology implementation backgrounds have entered the marketing services market and, collectively, achieved significant market share. However, we believe these
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firms’ lack of creative and media expertise limits their long-term growth potential as true challengers to the legacy marketing holding companies.
With a combination of talent and technology, we believe that Stagwell is well positioned to take advantage of the continued transformation sweeping the marketing universe, and to disrupt the marketing services landscape. Stagwell was born digital and now has a global network of entrepreneurial companies that deliver the right combination of creativity and technology for the modern, digital marketer through a model that emphasizes flexibility and integration.
Our Offering
Principal Capabilities
Stagwell’s Agencies provide differentiated, digital-first marketing and related services to a diverse client base across many industries.
Our principal capabilities fall into four categories: 1) Digital Transformation, 2) Performance Media & Data, 3) Consumer Insights & Strategy, and 4) Creativity & Communications. Taken together, these capabilities provide an integrated suite of marketing services for our blue-chip customer base.

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Digital Transformation. We design and build digital platforms and experiences that support the delivery of content, commerce, services and sales. We create websites, mobile applications, back-end systems, content and data management systems, and other digital environments enabling clients to engage with consumers across the digital ecosystem. We design and implement technology and data strategies to support needed digital services for our clients. We also implement technology and strategies for utilizing digital channels to mobilize and raise funds from proponents and constituents to support political candidates, non-profit groups and issue organizations in the public arena. Lastly, we develop proprietary, in-house software and related technology products, including cookie-less data platforms for advanced audience targeting and activation, software tools for e-commerce applications and innovative applications of text messaging for consumer engagement, which we license to clients using subscription-based SaaS and DaaS models.
Performance Media & Data. We develop omnichannel media strategies and provide coordinated execution for the placement of advertisements across the media funnel including digital channels, performance marketing and analog placements globally. Unlike legacy holding companies that own large amounts of television inventory and therefore must sell it, we take a media-agnostic approach leveraging digital technologies and media in addition to analog advertising. Our services include media buying and planning, ranging across the platforms a modern marketer needs to engage consumers.
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Consumer Insights & Strategy. We perform large-scale online surveys, specialized research, and data analytics across the consumer journey to provide strategic insights and guidance that informs business content, product, communications and media strategies for many of the world’s largest companies, including numerous Fortune 100 clients. We have differentiated specialization in brand tracking, theatrical and streaming content and strategy, and technology product design and marketing, and we believe our Agencies are at the forefront of innovation in the field.
Creativity & Communications. We develop holistic, creativity-based content strategies and campaigns from concept to execution through to optimization. These services are consuminginclude strategy development, advertising creation, live events, cross platform engagement, and social media content. We also provide strategic communications, public relations and public affairs services including media relations, thought leadership, social media, executive positioning and visibility.
We group our Agencies into these principal capability categories based on the source of most of their revenue. We also classify Digital Transformation, Performance Media & Data, and Consumer Insights & Strategy as “Digital” though Agencies categorized as Creativity & Communications generate a growingsignificant portion of revenue from creativity and content delivered on digital channels and some, such as Anomaly, do meaningful amounts of digital work that fluctuates as a percentage of revenue. We believe our concentration of digital capabilities today provides a competitive advantage in the marketplace and positions us to benefit from continued digital disruption in the marketing dollars. Overservices industry. We plan to continue to invest in our core digital platforms as well as emerging technologies to effectively support marketing transformation for our clients.
Network Structure & Reportable Segments
Stagwell maintains a 100% ownership position in substantially all of its Agencies, and the last year, digital transformationremainder are majority owned with management of the Agencies owning the remaining equity. Stagwell generally has been meaningfully accelerated, with businesses across all categories relying on the strengthrights to increase ownership of their e-commerce and digital experiences. non-wholly owned subsidiaries to 100% over a defined period of time.
The Company believes these accelerated changes inorganizes its Agencies into three reportable segments: “Integrated Agencies Network,” “Media Network” and the way consumers interact with media and brands are increasing the demand for a broader range of non-advertising marketing communications services (i.e., user experience design, digital products, Artificial Intelligence, Augmented Reality, product innovation, direct marketing, sales promotion, interactive, mobile, strategic communications, research, and public relations), which we expect could have a positive impact on our results of operations.“Communications Network.” In addition, the riseCompany combines and discloses operating segments that do not meet the aggregation criteria as “All Other.” The Company also reports corporate expenses, as further detailed below, as “Corporate.”
The reportable segments are:
The Integrated Agencies Network includes four integrated operating segments: the Anomaly Alliance, Constellation, the Code and Theory Network, and the Doner Partner Network. These operating networks are organized for go-to-market and collaboration incentive purposes and to facilitate integrated and flexible offerings for our clients. Each integrated network consists of agencies that offer an array of complementary services spanning our core capabilities of Digital Transformation, Performance Media & Data, Consumer Insights & Strategy, and Creativity & Communications. The Agencies included in the operating segments that comprise the Integrated Agencies Network reportable segment are as follows: Anomaly Alliance (Anomaly, Concentric, Hunter, Mono, YML and Scout agencies), the Code and Theory Network (Code and Theory, Forsman & Bodenfors, National Research Group, Observatory, Hello Design and Colle McVoy agencies), Constellation (72andSunny, Crispin Porter Bogusky, Instrument, Team Enterprises, Harris and Redscout agencies) and the Doner Partner Network (Doner, KWT Global, Bruce Mau Design, Vitro, Harris X, Northstar, Veritas and Yamamoto agencies).
These integrated network operating segments share similar characteristics related to (i) the nature of their services; (ii) the type of clients and the methods used to provide services; and (iii) the extent to which they may be impacted by global economic and geopolitical risks. In addition, these operating segments may occasionally compete with each other for new business or have business move between them.
The Media Network reportable segment is comprised of a single operating segment, our specialist network branded the Stagwell Media Network (“SMN”). SMN serves as a unified media and data management structure with omni-channel media placement, creative media consulting, influencer and business-to-business marketing capabilities. Our Agencies in this segment aim to provide scaled creative performance through developing and executing sophisticated omnichannel campaign strategies leveraging significant amounts of consumer data. SMN’s Agencies combine media buying and planning across a range of digital and traditional platforms (out-of-home, paid search, social media, lead generation, programmatic, television, broadcast, among others) and includes multichannel agencies Assembly, Goodstuff, MMI Agency, and Grason, digital creative & transformation consultancy GALE, B2B specialist Multiview, multi-lingual content agency Locaria, CX specialists Kenna, and travel media experts Ink.
The Communications Network reportable segment is comprised of a single operating segment, our specialist network that provides advocacy, strategic corporate communications, investor relations, public relations, online fundraising and other services to both corporations and political and advocacy organizations and consists of our Allison & Partners SKDK (including Sloane & Company), and Targeted Victory Agencies.
All Other consists of the Company’s digital innovation group, Reputation Defender (which was sold in September 2021) and Stagwell Marketing Cloud products such as PRophet.
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Corporate consistsof corporate office expenses incurred in connection with the strategic resources provided to the operating segments, as well as certain other centrally managed expenses that are not fully allocated to the operating segments. These office and general expenses include (i) salaries and related expenses for corporate office employees, including employees dedicated to supporting the operating segments, (ii) occupancy expenses relating to properties occupied by all corporate office employees, (iii) other office and general expenses including professional fees for the financial statement audits and other public company costs, and (iv) certain other professional fees managed by the corporate office. Additional expenses managed by the corporate office that are directly related to the operating segments are allocated to the appropriate reportable segment and the All Other category.
Go-To-Market Strategy
Our global go-to-market strategy is key to our objective of providing our clients with a balanced combination of leading-edge technology and data solutionscreative talent. We go to market in three main ways: as individual Agencies, as networks where collaboration across services is needed and as Stagwell Global when we create multi-region, Stagwell-wide teams.
Unlike legacy holding companies who have renderedfocused on achieving cost synergies by consolidating agencies within their networks, Stagwell focuses on collaboration. We believe it is important for our Agencies to maintain their individual identities to attract the highest quality talent within their capabilities of expertise. Maintaining strong Agency identities within our integrated Agencies and specialist networks provides a structure supporting both individual and joint go-to-market approaches. Maintaining separate Agencies with flexibility to integrate also enables effective management of potential conflicts of interest. Go-to-market collaboration typically occurs on larger engagements requiring services across multiple capabilities or geographies.
To further support collaboration, Stagwell provides financial incentives for Agencies to collaborate with one another through referrals and the sharing of both services and expertise. Network and Agency leaders have components of incentive compensation that are based on Stagwell’s overall performance and the overall performance of their integrated or specialist networks to incentivize go-to-market collaboration.
In addition to our owned Agencies, we maintain a network of go-to-market alliances with like-minded independent Agencies, tech companies and marketing services firms in key markets around the world. These partners, which we refer to as Global Affiliates, enable us to increase our local-market reach and qualify for business opportunities that require enhanced capabilities in specific local markets without taking on additional costs. Launched in early 2021, by December 2021 the Global Affiliate Network had achieved its goal of growing to include more than 50 affiliates.
Our distinct Agency structure enables us to work with multiple clients within the same business sector, and many of our largest clients are served by multiple Agencies or Agencies in our portfolio. The Agencies’ work is supported by a centralized marketing and new business team that fosters collaboration, sources new business opportunities and communicates across industries to drive awareness of our offerings. Additionally, a centralized corporate innovation team develops and invests in proprietary digital marketing products that are distributed by Agencies across the network, further enhancing the value proposition Stagwell Agencies are able to offer clients.
Our Strategy
The key components of the Stagwell strategy are Digital, Integrated, Global, and Strategic (“DIGS”). We believe the DIGS model gives us a sustainable, long-term path to significant growth and supports our primary objectives which are sustaining strong levels of organic growth, increasing our digital revenue mix, increasing international scale, less crucial than it once wasexpanding the average client relationship size, and maintaining strong margins and free cash flow. We believe pursuing these objectives will position us to increase value for our shareholders.
Our strategy is focused around six specific initiatives: 1) Investing in Digital Capabilities, 2) Expanding Addressable Markets, 3) Effective Integration at Scale, 4) Strategic Value Creation Platform, 5) Maintaining a Highly Variable Cost Structure, and 6) Efficient Capital Allocation.
Investing in Digital Capabilities
Our digital businesses serve the areas where we expect the fastest growth in the marketing space and position us to lead the wave of transformation in the industry. By investing in our core digital platforms and introducing proprietary SaaS and DaaS marketing technology (“martech”) products, we aim to increase the digital proportion of our net revenue. We aim to expand our digital capabilities in three main ways:
First, we intend to continue to invest in our leading digital Agencies like Code and Theory, Instrument and YML. This planned investment includes funding new capabilities and supporting cross-selling via our integrated Agencies network, which has already seen success in 2021.
Second, we intend to pursue complementary acquisition opportunities to bolster our existing assets in areas such as digital transformation and digital media buying. We have built a successful track record of “bolt-on” acquisitions such
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as TrueLogic Software, LLC, Ramenu S.A. and Polar Bear Development S.R.L. (together, “TrueLogic”), a Latin America engineering shop, and Kettle Solutions, LLC (“Kettle”), a content and digital design firm.
Third, we are investing in the Stagwell Marketing Cloud, a suite of technology products in development or early-stage commercialization spanning influencer marketing, audience segmentation, public relations, immersive experiences and brand insights. These products are licensed to our clients using subscription-based SaaS and DaaS models and distributed by Agencies across our network. We believe the Stagwell Marketing Cloud positions us to serve in-house marketing departments and create recurring, high-value revenue streams in the future.
Expanding Addressable Markets
We are focused on expanding our addressable markets through investments that increase our global footprint as well as adding emerging marketing technologies in areas expected to have strong secular growth. We believe increasing our geographic presence and breadth of capabilities will allow us to significantly grow our average client relationship size over time.
International Markets: Our strategy for growing our international operations is focused on expanding our media buying, creating significant opportunitiescontent creation and digital capabilities in new markets, which will improve our qualifications for agilelarge multi-regional contracts with the largest global marketers. For example, in December 2021 we acquired Goodstuff, a leading independent media buying agency in the United Kingdom, substantially improving the breadth of our media buying capabilities in that market and modern players.throughout Europe. We also maintain a network of Global marketers now demand breakthroughAffiliates that helps us embed local talent into global and integratedlocal engagements without committing investment capital—enabling us to think globally and act locally simultaneously and deliver creative, ideas,performance, media and no longer require traditional brick-and-mortar communicationstechnology capabilities at the scale required to serve the world’s largest marketers. We believe our Global Affiliates will be a valuable source for acquisitions, providing us the ability to explore strategic fit with our networks prior to making a formal investment. As of December 31, 2021, we had over 50 Global Affiliate partners in everyour network.
Emerging Marketing Technologies: In addition to the advertising and marketing services market, we believe our investments in the Stagwell Marketing Cloud will position us to optimizeaddress new, rapidly expanding market opportunities, including marketing data, campaign martech, the effectiveness of their marketing efforts. Combined withmetaverse, and AR and VR applications. For example, in January 2021 we launched ARound, which creates augmented reality experiences for live events.
Effective Integration at Scale
We expect to drive significant long-term operating efficiencies from the fragmentationTransactions through initiatives being rolled out over the 36 months following the completion of the media landscape, these factors provide new opportunities for small to mid-sized communications companies like thoseTransactions. We expect synergies will come from implementation of shared services across the Company, elimination of redundancies in the MDCStagwell Media Network, scaling operational resources in lower cost markets, and third-party spend recapture, among other cost-saving initiatives.
Within our client-facing integrated and specialist networks we see further opportunity to achieve operating efficiencies by increasing our non-U.S. based engineering footprint. We are focused on scaling our development capabilities in lower cost markets, specifically Latin America, India, and Southeast Asia. Our engineering talent is primarily focused on building and designing digital platforms, applications, tools, and experiences for our clients and are typically more highly concentrated in our Agencies categorized within our Digital Transformation primary capability. We believe we already have a substantial engineering presence globally – more than 1,150 engineers total – and have developed the necessary skills to support hiring, training and managing large teams outside the United States. We believe these markets offer a significant supply of quality technical talent to meet increasing client demand for high-speed delivery of digital transformation and production services.
Stagwell Value Creation Platform
We believe our engaged, unified corporate team provides a growth platform for value creation through both revenue and cost synergies for our existing Agencies and prospective investments. We are led by a management team with deep industry expertise and a track record of growing and managing marketing services businesses. The Stagwell platform provides a foundation to support efficient, accretive scaling of our global network and our high-growth digital transformation and digital media capabilities. Our corporate objective is to accelerate the growth and improve the profitability of our Agencies, and we believe agencies see strategic value in being part of the Stagwell network.
Our value creation platform has three layers: Client Services, Growth Investment and Shared Services.
Our Client Services layer aims to facilitate revenue growth through go-to-market support. Our Global Solutions team provides a single point of contact for key clients, coordinating our go-to-market strategies for large, multi-regional contracts or business opportunities requiring cross-agency, cross-capability or cross-market services. Our Global Growth team provides prospecting and new business services to our agencies, working in partnership with our Brand team which supports messaging and communications efforts. At the network level, the Stagwell Media Network provides a corporate structure to cost-effectively coordinate our global media placement capabilities, while our Global Affiliate Network positions our agencies to pitch for and win opportunities requiring capabilities in specific local markets.
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Our Growth Investment layer is designed to drive continual network evolution and bolsters competitive advantages in key markets, capabilities, and emerging technologies and consists of two teams: centralized investment and innovation. Our central investment team, which has a strong track record of accretive investments, provides expertise in sourcing, negotiating and structuring investments in close partnership with our Agency leadership, to drive efficient scaling of our networks and accelerate growth. In addition marketers now require even greater speed-to-market to driveour investment team, a centralized innovation team provides development capabilities for The Stagwell Marketing Cloud and bespoke client needs.
Our Shared Services layer provides unified back-office systems via Stagwell CORE (“CORE”), the Company’s newly formed platform that focuses on transitioning away from disparate teams, processes and systems and establishing a standardized platform. CORE provides centralized services across back office operational functions, including information technology (“IT”), accounts payable and receivable, real estate, enterprise-level contract administration, and accounting services. With a focus on driving shareholder value by optimizing cost structures and facilitating efficient integration of acquired businesses, CORE’s services are highly standardized with an emphasis on scalability to support Stagwell’s growth.
Maintaining a Highly Variable Cost Structure
We are focused on maintaining a business model that has attractive cash flow, revenue growth and margin expansion and plan to maintain a highly variable cost structure that allows us to be nimble. We aim to focus our investments on people-based businesses that operate with a high percentage of variable costs. Our at-will employment structure positions us to respond rapidly to changing market conditions in order to maintain margins. We also strive to diligently deploy low capital investment strategies. For example, we believe our Global Affiliate Network strategy for expanding international capabilities positions us to maintain a high level of flexibility through macroeconomic cycles.
Our management team has successfully demonstrated an ability to efficiently operate, manage and grow a profitable portfolio of diverse advertising businesses through periods of dramatic changes in consumer behavior, technological advancement and economic cycles. The team has a successful track record of investing, acquisition execution and integration as well as recruiting and retaining the key talent that drives our operating businesses.
Efficient Capital Allocation
We are focused on delivering continued strong organic growth and free cash flow to support efficient capital allocation that generates value for our shareholders. Our primary use of capital is expected to be funding diligently structured, highly accretive investment in businesses we believe will support sustainable future growth by increasing the breadth and depth of our capabilities. We also expect more modest capital allocation towards minimizing shareholder dilution, reducing leverage in order to provide increased financial returns on their marketingflexibility, and media investment, causing them to turn to more nimble, entrepreneurialfunding development of proprietary technology and collaborative communications firms like MDC’s Partner Firms.products for the Stagwell Marketing Cloud.
Our Clients
MDCStagwell serves a large base of clients across the full spectrum of industry verticals. In many cases, we serve the same clients in various geographic locations, across multiple disciplines, and through multiple Partner Firms.Agencies. Representation of a client rarely means that MDCStagwell handles marketing communications for all brands or product lines of the client in every geographical location. During 2020, 20192021 and 2018,2020 the Company did not have a client that accounted for 5%7% or more of revenues. In addition, MDC’sStagwell’s ten largest clients (measured by revenue generated) accounted for approximately 21%, 23%17% and 23%35% of revenue for the yearstwelve months ended December 31, 2021 and 2020, 2019respectively. Historically, client concentration increases during election years due to the cyclical nature of our advocacy Agencies which are Targeted Victory and 2018, respectively.SKDK (including Sloane & Company).
MDC’sStagwell’s agencies have written contracts with many of their clients. As is customary in the industry, these contracts generally provide for termination by either party on relatively short notice. See “Management’s Discussion and Analysis of Financial Condition and Results of Operations — Executive Overview” for a further discussion of MDC’sStagwell’s arrangements with its clients.

Sources of Revenue
Stagwell provides a broad range of services to a large base of clients across a wide spectrum of verticals globally. Stagwell has historically largely focused in North America where the Company was founded, as well as the United Kingdom, but has expanded its global footprint to support clients globally and has a presence in 34+ countries, and an additional 31 countries through our Global Affiliate Network. The primary source of revenue is from agency arrangements in the form of fees for services performed, commissions, and from performance incentives or bonuses. Stagwell’s Agencies have written contracts with many of their clients. As is customary in the industry, these contracts generally provide for termination by either party on relatively short notice. See “Management’s Discussion and Analysis of Financial Condition and Results of Operations — Executive Overview” for a further discussion of Stagwell’s arrangements with its clients.
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EmployeesSeasonality
Historically, we have typically generated the highest quarterly revenue during the fourth quarter in each year due to consumer marketing increases from the back-to-school and holiday seasons. In addition, we have typically seen an increase in revenue in the third and fourth quarters during even years because our advocacy business has higher revenue during the biannual U.S. election cycle.
Human Capital
As of December 31, 2020,2021, we employed 4,866 people worldwide.approximately 9,100 full-time employees and approximately 1,100 contractors. The following table provides a breakdown of full timefull-time employees and contractors across MDC’sStagwell’s three reportable segments, the All Other category, and Corporate:
SegmentTotal
Integrated Networks - Group AAgencies Network1,5296,250 
Integrated Networks - Group BMedia Network1,5062,800 
Media & DataCommunications Network703950 
All Other1,06050 
Corporate68150 
Total4,86610,200 

Because of the personal service characternature of the marketing and communications business, our personnel aretalent is of critical importance to our success. Human capital management strategies are developed by senior management, including the management teams of our Partner Firms,Agencies, and are overseen at the holding companycorporate level.
Our human capital management priorities include providing competitive wagesbenefits & compensation, attracting and benefits, professionalretaining talent, supporting learning & development across the network, promoting diversityDiversity & Inclusion, increasing employee engagement, and inclusion and implementing codes of conduct and business ethics throughout the Company.ensuring workplace safety with specific initiatives around COVID-19. At the corporate center,level, centralized human capital management processes include development of human resources governance and policy, executive compensation for senior leaders, across the Company, benefits programs, and succession planning focusing on the performance, development and retention of key senior executives.
Benefits & Compensation
Stagwell provides a full range of competitive benefits including medical, dental, vision, employer-funded HSAs, commuter assistance, 401k and more, offered to full-time employees and their dependents, inclusive of domestic and/or same-sex partners. We offer flexible paid time off as well as accommodations for civic duties, bereavement, and leaves of absence. Stagwell participates in industry-wide salary surveys and utilizes AI-powered compensation software to obtain real-time compensation survey data and analytics and ensure all compensation decisions are data-driven. In addition, we have various stock ownership programs for eligible Stagwell employees.
Attracting & Retaining Talent
Hiring and retaining transformative talent is key to Stagwell’s mission. We supplement agency-led recruiting with central recruiting support. Leveraging our scale, we have developed a broad database of global talent that further enhances our recruiting activities. In addition to utilizing central resources and technology, agency-level recruiting activities include partnerships with colleges/universities, internship programs, referral programs and diversity, equity and inclusion specific pipelining programs. Stagwell’s internal transfer policy also enables employees to explore new positions with other Agencies at the Company’s senior-most executivesCompany to support retention of talent within the broader network.
Learning & Development
At the corporate level, Stagwell invests in both our senior leadership and key rolesup-and-coming leaders through a professional development partnership with a globally recognized leadership development organization.  The program is designed to align individual growth with organizational strategy to help achieve success across both.  Furthermore, Stagwell provides eligible employees with an annual, flexible professional development budget to utilize if they want to explore more opportunities within their field, acquire new skills, and enhance their contributions to their department and the organization.  In addition, each Agency maintains its own policies and development programs suitable to its workforce and leadership goals.
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Diversity & Inclusion
We believe the cultures of Stagwell’s individual Agencies are what sets working at Stagwell apart; however, the connective tissue that unites us is our vision for our Agencies and people to work collaboratively across disciplines in an inclusive environment.
Stagwell supports its Agencies through access to high-quality education, resources and technology, which they can use to bring inclusion to life based on their organization’s needs. In addition to providing annual harassment prevention and ethics training globally, we actively collect data modeled after equal employment opportunity classifications with the Partner Firms.
Seasonality
Historically, with some exceptions, we generategoal of ensuring our employee demographics better reflect the highest quarterly revenues duringdiversity of the fourth quarter in each year. The fourth quarter has historically been the period in the yearcommunities in which our workforce operates and is hired from and to identify areas for improvement through corporate engagement and initiatives. In addition, Stagwell aims to continue to grow successful partnerships with diverse vendors, suppliers, contractors, and consultants.
We believe doubling down on creating an inclusive environment, from building internal and external partnerships, fostering the highest volumescollaboration amongst our agencies, to trying out ideas and programs from our teams and agencies, will attract and retain a diverse workforce and that the diversity of media placementsthought creates impact for our clients globally.
Employee Engagement
Regular communication is a commitment at Stagwell. We have quarterly global Town Halls to ensure staff are engaged with and retail-related consumerorganizational goals are shared. And, although in-person events have been limited by the COVID-19 pandemic, our Workplace Experience team hosts a variety of wellness programs at our New York City “HUB” locations at the World Trade Center and, as practicable, in other offices around the world. Our global CEO sends out regular emails to all staff with key updates ranging from new business wins to client work. In addition, the Hive intranet serves as a resource portal for all Stagwell employees.
Significant Factors Affecting our Business and Results of Operations
The most significant factors affecting our business and results of operations include national, regional, and local economic conditions, our clients’ profitability, mergers and acquisitions of our clients, changes in top management of our clients and our ability to retain and attract key employees. New business wins and client losses occur due to a variety of factors. We believe the two most significant factors are (i) our clients’ desire to change marketing occur. See Note 21communication firms and (ii) the digital and data-driven products that our Agencies offer. A client may choose to change marketing communication firms for several reasons, such as a change in leadership where new management wants to retain an agency that it may have previously worked with. In addition, if the client is merged or acquired by another company, the marketing communication firm is often changed. Clients also change firms as a result of the Notesfirm’s failure to the Consolidated Financial Statements included herein for information relating to the Company’s quarterly results.meet marketing performance targets or other expectations in client service delivery.
Regulatory Environment
The marketing and communications services that our agencies provide are subject to laws and regulations in all of the jurisdictions in which we operate. These include laws and regulations that affect the form and content of marketing and communications activities that we produce for our clients and, for our digital services, laws and regulations concerning user privacy, use of personal information, data protection and online tracking technologies. We are also subject to laws and regulations that govern whether and how we can receive, transfer or process data that we use in our operations, including data shared between countries in which we operate. Our international operations are also subject to broad anti-corruption laws. While these laws and regulations could impact our operations, we believe compliance in the normal course of the Company’s business didhas not significantly impactimpacted the services we provide and did not haveor had a material effect on our business, results of operations or financial position. Additional information regarding the impact of laws and regulations on our business is included in Item 1A. Risk Factors under the heading “MDC is subject to regulations and litigation risk that could restrict our activities or negatively impact our revenues.”Factors.
Available Information
Information regardingStagwell Inc. is the successor SEC registrant to MDC Partners Inc. Stagwell Inc.’s Internet website address is www.stagwellglobal.com. The Company’s Annual ReportReports on Form 10-K, quarterly reports on Form 10-Q and current reports on Form 8-K, and any amendments to thesethose reports filed or furnished pursuant to the Exchange Act, will be made available free of charge atthrough the Company’s website at https://www.mdc-partners.com, as soon as reasonably practicablepractical after those reports are electronically filed with, or furnished to, the SEC.  From time to time, the Company electronically files such reports withuses its website as a channel of distribution of material company information, including webcasts of earnings calls and other investor events and notifications of news or furnishes them to the Securitiesannouncements regarding its financial performance, including SEC filings, investor events, press releases and Exchange Commission (the “SEC”).earnings releases. The information found on, or otherwise accessible through, the Company’s website is for information purposes onlynot incorporated into, and is included as an inactive textual reference. It shoulddoes not be relied upon for investment purposes, nor is it incorporated by reference intoform a part of, this Annual Report on Form 10-K. The Company’s filings are also available to the public from the SEC’s website at https://www.sec.gov.


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Item 1A. Risk Factors
You should carefully consider the risk factors set forth below, as well as the other information contained in this Form 10-K, including our consolidated financial statements and related notes. This Form 10-K contains forward-looking statements that involve risks and uncertainties. Any of the following risks could materially and adversely affect our business, results of operations, financial condition, orcash flows, projected results of operations.and future prospects. Additional risks and uncertainties not currently known to us or those we currently view to be immaterial may also materially and adversely affect our business, results of operations, financial condition, orcash flows, projected results of operations. The following risk factorsand future prospects. These risks are not necessarily presentedexclusive and additional risks to which we are subject include the factors listed under “Note About Forward-Looking Statements” and the risks described in order“Management’s Discussion and Analysis of relative importanceFinancial Condition and should not be considered to represent a complete setResults of all potential risksOperations” in this Form 10-K.

Risk Factor Summary
Some of the factors that could materially and adversely affect our business, financial condition, or results of operation.
Risks Relating to Our Business and Operations
MDC competes for clients in highly competitive industries.
The Company operates in a highly competitive environment in an industry characterized by numerous advertising and marketing agencies of varying sizes, with no single advertising and marketing agency or group of agencies having a dominant position in the marketplace. MDC is, however, smaller than several of its larger industry competitors. Competitive factors include creative reputation, management, personal relationships, quality and reliability of service and expertise in particular niche areas of the marketplace. In addition, because an agency’s principal asset is its people, barriers to entry are minimal, and relatively small agencies are, on occasion, able to take all or some portion of a client’s business from a larger competitor.
While many of MDC’s client relationships are long-standing, companies put their advertising and marketing services businesses up for competitive review from time to time, including at times when clients enter into strategic transactions or experience senior management changes. To the extent that the Company fails to maintain existing clients or attract new clients, MDC’s business, financial condition, operating results,operations and cash flows mayinclude, but are not limited to, the following:
our business and results of operations have been adversely affected and could in the future be materially adversely affected by the COVID-19 pandemic;
as a marketing services company, our revenues are highly susceptible to declines as a result of unfavorable economic conditions and future economic conditions could adversely impact our financial condition and results;
our business depends on generating and maintaining ongoing, profitable client demand for our services and solutions, and a significant reduction in asuch demand could materially adverse manner.affect our results of operations;
MDC’sour business could be adversely affected if it loses key clients.we fail to retain our existing clients;
MDC’s strategy has beenwe face significant competition, and a failure to compete successfully in the markets we serve could harm our business;
maintaining and enhancing our and our Agencies’ brand and reputation is critical to our business prospects, and harm to our or our Agencies’ brand and reputation may limit our ability to acquire ownership stakesnew clients, retain existing clients and attract and retain qualified personnel;
our existing client relationships could impair our ability to generate new business or attract and retain qualified personnel;
if we are unable to adapt and expand our services and solutions in diverse marketing communications businessesresponse to minimize the effects that might arise from the loss of any one client. The loss of one or more clients could materially affect theongoing changes in technology and offerings by new entrants, our results of operations and ability to grow could be impaired;
if we do not successfully manage and develop our relationships with our Global Affiliate partners or if we fail to anticipate and establish new alliances in new technologies, our results of operations could be adversely affected;
we are making investments in new product offerings and technologies and may increase such investments in the individual agenciesfuture. These new ventures are inherently risky, and MDC we may never realize any expected benefits from them;
as a whole.
Our ten largest clients (measured by revenue generated) accounted for approximately 21% of our revenue forglobal business, we are substantially dependent on operations outside the three-year period ended December 31, 2020. A significant reduction in spending on our servicesUnited States, and any failure to manage the risks presented by our largest clients, or the loss of several of our largest clients,international operations could have a material adverse effect on our business, results of operations, financial condition and prospects;
we are exposed to the risk of client defaults, and in an economic downturn, the risk of a material loss related to such client defaults could significantly increase;
if we fail to manage our growth effectively, we may be unable to execute our business plan, maintain high levels of customer service, or adequately address competitive challenges;
natural disasters, terrorist attacks, war, civil disturbances and infrastructure breakdowns could disrupt our business and harm our results of operations;
we are consolidating our real estate footprint and may incur significant costs in doing so;
seasonal fluctuations in marketing, research, communications and advertising activity could have a negative impact on our revenue, cash flow and operating results;
we may not realize the benefits we expect from past acquisitions, including the Transactions;
we have allocated significant management time and resources to, and expect to incur non-recurring costs for, our ongoing integration efforts in connection with the Transactions;
In the future, we may acquire other companies in pursuit of growth, which may divert our management’s attention, result in dilution to our shareholders and consume resources that are necessary to sustain our business;
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our business is highly dependent on the services of Mark Penn, our CEO and Chairman;
if we are unable to keep our supply of skills and resources in balance with client demand around the world and attract and retain professionals with strong leadership skills, our business, the utilization rate of our professionals and our results of operations may be materially adversely affected;
some of our Agencies rely upon signatory service companies to employ union performers in commercials, and any inability to produce advertisements with union performers could impair our ability to serve our advertising clients and compete;
we face legal, reputational and financial position.risks from any failure to protect client data from security incidents or cyberattacks;
MDC’swe are subject to laws and regulations in the United States and other countries in which we operate, including export restrictions, economic sanctions, the FCPA, and similar anti-corruption laws. Compliance with these laws requires significant resources, and non-compliance may result in civil or criminal penalties and other remedial measures;
our substantial indebtedness could adversely affect our ability to generate new businessraise additional capital to fund our operations, limit our ability to react to changes in the economy or in our industry, expose us to interest rate risk to the extent of our variable rate debt, and prevent us from new and existing clientsmeeting our obligations under our indebtedness;
we may be limited.unable to service all our indebtedness;
To increase its revenues, MDC needswe may need additional capital in the future, which may not be available to obtainus. The raising of any additional clients or generate demand for additional services from existing clients. MDC’s ability to generate initial demand for its services from new clients and additional demand from existing clients iscapital may dilute holders’ ownership percentage in our stock;
our results of operations are subject to such clients’currency fluctuation risks;
our goodwill, intangible assets and potential clients’ requirements, pre-existing vendor relationships,right-of-use assets may become impaired;
we have identified material weaknesses in our internal control over financial conditions, strategic plansreporting, and if we continue to fail to maintain an effective system of internal resources,control over financial reporting, we may not be able to accurately report our financial results or prevent fraud. As a result, investors could lose confidence in our financial and other public reporting, which would harm our business;
our stock price may be volatile;
if our operating and financial performance in any given period does not meet any guidance that we provide to the public, the market price for our Class A Common Stock, par value $0.001 per share, (the “Class A Common Stock”), may decline; and
we are a “controlled company” within the meaning of the applicable rules of Nasdaq and, as well asa result, qualify for exemptions from certain corporate governance requirements. Our stockholders will not have the qualitysame protections afforded to stockholders of MDC’s employees, services and reputationcompanies that are not controlled companies, and the breadthinterests of its services. Toour controlling stockholder may differ from the extent MDC cannot generate new business from newinterests of other stockholders.
Risks Related to Our Business and existing clients due to these limitations, MDC’s ability to grow its business and to increase its revenues will be limited.Industry
MDC’sOur business and results of operations have been adversely affected and could in the future be materially adversely affected by the COVID-19 pandemic.
The COVID-19 pandemic is adversely impacting,has had, and is expected tomay continue to adversely impact,have, an adverse effect on our business and results of operations.
As part of efforts to contain the spread of COVID-19, governmental authorities have imposed various restrictions, such as travel bans, stay-at-home orders and quarantines, social distancing measures and temporary business closures. Although these health and safety precautions have been loosened in many cases, the impact of new COVID-19 variants that may emerge cannot be predicted at this time. COVID-19 and the actions taken by governments, businesses and individuals in response to the pandemic have resulted in, and are expected tomay continue to result in, a substantial curtailment of business activities, weakened economic conditions, and significant economic uncertainty.
Many of our existing clients and other marketers have responded to weak economic and financial conditions by reducing their marketing budgets, thereby decreasing the market and demand for our services.services and heightening the challenges associated with attracting new clients. This ishas adversely impactingimpacted and is expected tomay continue to adversely impact our business and results of operations.
In addition, although we have observed an increase in the portion of marketing spend directed toward digital channels and services during the COVID-19 pandemic, this digital shift may not continue at the pace we anticipate or at all, and our emphasis on providing digital-first marketing solutions may not align with long-term client demand. This outcome could impair our ability to generate demand for our services, attract and retain clients, compete with more traditional marketing services firms, and grow, which could have an adverse effect on our business, results of operations, financial condition and prospects.
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We arehave also facingfaced, and may continue to face, increased operational challenges as we takein connection with measures to support and protect employee health and safety, including limiting employee travel, closing offices, and implementing work-from-home policies for employees. In particular, our remote work arrangements, coupled with stay-at-home orders and quarantines, posehave posed new challenges for our employees and our ITinformation technology (“IT”) systems, and extended periods of remote work arrangements could strain our business continuity plans and introduce operational risk, including but not limited to cybersecurity and IT systems management risks.
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The effects of the COVID-19 pandemic may also limit the resources afforded to or delay the implementation of our strategic initiatives and make it more difficult to develop and market innovative services. If our strategic initiatives are delayed or otherwise modified, such initiatives may not achieve some or all of the expected benefits, which could adversely impact our competitive position, business, results of operations and financial condition. The impact of the COVID-19 pandemic has also exacerbated and may continue to exacerbate other risks discussed herein, any of which could have a material effect on us.
MDC’sAs a marketing services company, our revenues are highly susceptible to declines as a result of unfavorable economic conditions and future economic conditions could adversely impact our financial condition and results.
Advertising, marketing and communications expenditures are sensitive to global, national and regional macroeconomic conditions including those caused by the COVID-19 pandemic, as well as specific budgeting levels and buying patterns. Adverse developments including heightened economic uncertainty could reduce the demand for our services and pose a risk that clients may reduce, postpone or cancel spending on advertising, marketing and corporate communications projects, including economic uncertainty created by the military conflict in Ukraine and resulting economic sanctions against Russia. In the past, some clients have responded to weakening economic conditions with reductions to their marketing budgets, which include discretionary components that are easier to reduce in the short term than other operating expenses. This pattern may recur in the future and could have a material adverse effect on our revenue, results of operations, cash flows and financial position.
Turmoil in the credit markets or a contraction in the availability of credit would make it more difficult for businesses to meet their capital requirements and could lead clients to change their financial relationship with their vendors, including us, which could negatively affect our working capital. In such circumstances, we may need to obtain additional financing to fund our day-to-day working capital requirements, which may not be available on favorable terms, or at all. Even if we take action to respond to adverse economic conditions, reductions in revenue and disruptions in the credit markets by aligning our cost structure and more efficiently managing our working capital, such actions may not be effective.
Our business depends on generating and maintaining ongoing, profitable client demand for our services and solutions, and a significant reduction in such demand could materially affect our results of operations.
Our revenue and profitability depend on the demand for our services and favorable margins, which could be negatively affected by numerous factors, many of which are beyond our control and unrelated to our work product. To increase our revenues and achieve favorable margins, we will need to attract additional clients or generate demand for additional services and products from existing clients, and such demand will depend on factors including clients’ and potential clients’ requirements, pre-existing vendor relationships, financial condition, strategic plans, internal resources and satisfaction with our work product and services, as well as broader economic conditions, competition and the quality of our brands’ employees, services and reputation and the breadth of our services. As described above, volatile, negative or uncertain global economic and political conditions, including in connection with the COVID-19 pandemic, have adversely affected, and could in the future adversely affect, client demand for our services and solutions. In addition, developments in the markets we serve, which may be rapid, could shift demand to services and solutions where we are less competitive, or might require significant investment by us to upgrade, enhance or expand our services and solutions to meet that demand. Companies in the markets we serve sometimes seek to achieve economies of scale and other synergies by combining with or acquiring other companies. If one of our current clients merges or consolidates with a company that relies on another provider for its marketing and related services, we may lose work from that client or lose the opportunity to gain additional work if we are not successful in generating new opportunities from the merger or consolidation. To the extent that we are unable generate sufficient and profitable new business from new and existing clients, our ability to grow our business, increase our revenues and achieve favorable margins will be limited, which could have a material adverse effect on our business, results of operations, financial condition and prospects.
Our business could be adversely affected if it loseswe fail to retain our existing clients.
Our clients may terminate or fails to attract or retain key executives or employees.
Employees, including creative, research, analytics, media, technology development, account and practice group specialists, andreduce the scope of their skills and relationships with clients, are among MDC’s most important assets. An important aspect of MDC’s competitiveness is itsus on short notice. As a services business, our ability to retain key employee and management personnel. Compensation for these key employees is an essential factor in attracting and retaining them, and MDC may not offer a level of compensation sufficient to attract and retain clients is an important aspect of our competitiveness, and client loss, including due to competitors, as a consequence of client consolidation, insolvency or a reduction in marketing budgets due to recessionary economic conditions, or a shift in client spending could have a material adverse effect on our business, results of operations, financial condition and prospects. Many companies, including companies with which we have long-standing relationships, put their advertising and marketing communications business up for competitive review from time to time, and we have lost client accounts in the past as a result of such reviews. Our clients may choose to terminate their contracts, or reduce their relationships with us, on a
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relatively short time frame and for any reason, including as a result of such competitive reviews, external factors such as economic conditions or their own financial distress, competition from other marketing services providers or clients’ dissatisfaction with our services, reputation or personnel.
A relatively small number of clients contributes a significant portion of our revenue, which magnifies this risk. In the aggregate, our top ten clients based on revenue accounted for approximately 17% of our revenue for the year ended December 31, 2021, and historically, client concentration has increased during election years due to the cyclical nature of our advocacy Agencies. A substantial decline in a large client’s advertising and marketing spending, or the loss of a significant part of their business, could have a material adverse effect upon our business and results of operations.
In addition, many of our contracts are less than twelve months in duration, and often contain termination provisions requiring only limited notice. If a client is dissatisfied with our services and we are unable to effectively respond to its needs, the client might terminate existing contracts, or reduce or eliminate spending on the services and solutions we provide. Additionally, a client could choose not to retain our Agencies for additional stages of a project, try to renegotiate the terms of its contract or cancel or delay additional planned work. When contracts are terminated or not renewed, we lose the anticipated revenues, and it may take significant time to replace the lost revenues or we may be unsuccessful in our attempt to recover such revenues. Consequently, our results of operations in subsequent periods could be materially lower than expected. The specific business or financial condition of a client, changes in management and changes in a client’s strategy are also factors that can result in terminations, cancellations or delays, and in pressure to reduce costs.
A significant reduction in spending on our services by our largest clients, or the loss of several of our largest clients, could have a material adverse effect on our business, results of operations and financial position.
We face significant competition, and a failure to compete successfully in the markets we serve could harm our business.
The advertising and marketing services business is highly competitive and constantly changing. We compete on the basis of many factors, including the quality (and clients’ perceptions of the quality) of our work, our ability to protect the confidentiality of clients’ and their customers’ data, our relationships with key client personnel, our expertise in particular niche areas or disciplines and our ability to provide integrated services at the scale clients require. Our Agencies compete with a diverse and growing set of marketing services firms and consultancies to maintain existing client relationships and to win new business. Our competitors include not only other large multinational advertising and marketing communications companies, but also smaller entities that operate in local or regional markets as well as new forms of market participants. We are smaller than many of our larger industry competitors, and an agency’s ability to serve clients, particularly large international clients, on a broad geographic basis and across a range of services and technologies is an important competitive consideration. Our smaller size could impair our ability to compete for business, particularly with respect to significant business from large, global enterprises that require integrated global marketing solutions across geographies. We also compete with smaller advertising and marketing communications businesses, and because an agency’s principal asset is often its people, barriers to entry are minimal, and relatively small agencies are, on occasion, able to take all or some portion of a client’s business from a larger competitor. We may also face greater competition due to consolidation of companies in our industry, including through strategic mergers or acquisition. Consolidation activity may result in new competitors with greater scale, a broader footprint, or offerings that are more attractive than ours. This competition could have a negative effect on our ability to compete for new work and skilled professionals. Competitive challenges also arise from rapidly evolving and new technologies in the marketing and advertising space, which create opportunities for new and existing competitors and a need for continued significant investment in tools, technologies and process improvements. As data-driven marketing solutions become increasingly core to the success of our Agencies, any failure to keep up with rapidly changing technologies and standards in this space could harm our competitive position.
In addition, our competitors may compete for client engagements by significantly discounting their services, whether as a short-term effort to win business, in exchange for a client’s promise to purchase other goods and services from the competitor, either concurrently or in the future, or as a result of developing and implementing methodologies that result in superior productivity and price reductions without adversely affecting their profit margins. Price competition could force us to choose between lowering our prices (and suffering reduced operating margins) or losing a client’s business. Any of these key employees.negative effects could significantly impair our results of operations and financial condition.
Our future financial performance is largely dependent upon our ability to compete successfully in the markets we serve. If MDC failswe are unable to hirecompete successfully, we could lose market share and clients to competitors or be forced to accept engagements with unfavorable economic terms, which could have a material adverse effect on our business, results of operations, financial condition and prospects.
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Maintaining and enhancing our Agencies brands and reputations is critical to our business prospects, and harm to our Agencies brands and reputations may limit our ability to acquire new clients, retain existing clients and attract and retain qualified personnel.
We believe our and our Agencies’ brand names and reputations are important corporate assets that help distinguish our services from those of our competitors and also contribute to our efforts to recruit and retain talented employees. However, our or our Agencies’ corporate reputations are potentially susceptible to material damage by events such as disputes with clients, information technology security breaches or service outages, or other delivery failures. Similarly, our or our Agencies’ reputation could be damaged by actions or statements of current or former clients, employees, competitors, vendors, as well as members of the investment community and the media. Such negative attention could adversely affect our business, and damage to our reputations could be difficult and time-consuming to repair, could make potential or existing clients reluctant to select us for new engagements or cause existing clients to terminate their relationships with us, resulting in a sufficient numberloss of business, and could adversely affect our recruitment and employee retention efforts. Damage to our or our Agencies’ reputations could also reduce the value and effectiveness of the Stagwell brand name (or our Agencies’ brand names) and could reduce investor confidence in us, which could have a material adverse effect on the trading price of our Class A Common Stock.
Our existing client relationships could impair our ability to generate new business or attract and retain qualified personnel.
As a marketing services company, we are susceptible to risks related to the clients we serve. Our ability to acquire new clients and retain existing clients is limited by clients’ perceptions of, or policies concerning, conflicts of interest arising from our other client relationships. For example, some companies maintain conflicts of interest policies that prohibit engaging marketing services firms that work with their competitors, and in some circumstances such policies have caused, and may in the future cause our Agencies to lose opportunities with potential clients or to lose existing clients. In addition, although we believe that our portfolio of Agencies may limit some risks in this regard, some of such policies may apply not just to a particular Agency but to an entire marketing services group. If we are unable to maintain multiple Agencies to manage multiple client relationships and avoid potential conflicts of interests, our business, results of operations and financial position may be adversely affected.
In addition, we are subject to reputational risks relating to the clients we serve. In some cases, our Agencies may provide services to clients that are subject to significant controversy and negative press coverage and commentary, including controversy over which we have no control and which may arise at any time. As a service provider to such clients, we may receive negative attention focused on such client relationships, which could damage our or our Agencies’ reputation. Our association with controversial clients and related reputational harm could also impair our ability to attract new clients or retain existing clients and could also harm our ability to attract and retain qualified personnel. Any of these key employees, itconsequences could have a material adverse effect on our business, results of operations, financial condition and prospects.
If we are unable to adapt and expand our services and solutions in response to ongoing changes in technology and offerings by new entrants, our results of operations and ability to grow could be impaired.
Our success depends in part upon our ability to continue to develop and implement services and solutions that anticipate and respond to rapid and continuing changes in marketing technology, consumer habits and industry developments, as well as offerings by new entrants, to serve the evolving needs of our clients. Current areas of significant change include search engine optimization, bots, search engine marketing, social media and influencer and affiliate marketing, email marketing, AR and VR applications, customer relationship and programmatic advertising, which involve the use of mobility-based software platforms, cloud computing, SaaS, and DaaS solutions, artificial intelligence, machine learning and the processing and analyzing of large amounts of data. Technological developments such as these may materially affect the cost and use of technology by our clients and demand for our services, and if we do not sufficiently invest in new technology and industry developments, or if we do not make the right strategic investments to respond to these developments and successfully drive innovation, our services and solutions, our ability to generate demand for our services, attract and retain clients, and our ability to develop and achieve a competitive advantage and continue to grow could be negatively affected.
In addition, we operate in a quickly evolving environment in which there currently are, and we expect will continue to be, numerous new technology entrants. New services or technologies offered by competitors or new entrants may make our offerings, such as the Stagwell Marketing Cloud and other DaaS and SaaS martech products, less differentiated or less competitive, when compared to other alternatives, which may adversely affect our ability to attract and retain clients. Any of these consequences could have a material adverse effect on our business, results of operations, financial condition and prospects.
If we do not successfully manage and develop our relationships with our Global Affiliate partners or if we fail to anticipate and establish new alliances in new technologies, our results of operations could be adversely affected.
Our growth strategy has included partnering with independent marketing services agencies, which we refer to as Global Affiliates, in certain jurisdictions, rather than operating in those markets independently. A portion of our revenue is derived from client engagements that involve services by our Global Affiliates, and we believe our Global Affiliates program is a critical element of our strategy to compete with large incumbent marketing services companies and provide scaled global
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marketing services to our clients. If we are unable to maintain our relationships with current Global Affiliates partners and identify new and emerging partners to expand our Global Affiliates network of alliance partners, we may not be able to provide the kinds of scaled global services that we believe clients require or compete effectively. Management succession ateffectively in the market. Our strategy of leveraging our operating units is very importantGlobal Affiliates partners could fail, and the business that we conduct through such partnerships could decrease or fail to grow, for a variety of reasons, including operational difficulties and cultural differences that impair our ability to leverage such partnerships effectively, lack of control over Global Affiliates’ work product and services or clients’ unwillingness to entrust their marketing efforts to numerous entities that are not part of the ongoingsame marketing group.
In addition, our Global Affiliates partnerships involve significant risks that are outside of our control. We are not represented on the management teams, boards of directors or other governing bodies of our Global Affiliates, and therefore do not participate in the day-to-day management of such entities. Because we do not control our Global Affiliates, they may take actions with which we or our clients disagree, which could expose us to reputational damage or impair our ability to attract and retain clients and generate demand for our services and solutions. Additionally, our Global Affiliates are generally not prohibited from competing with us or forming closer or preferred arrangements with our competitors and may expand their own offerings and geographic presence, which could lead them to compete with us in various markets around the world. Our business, financial condition, results of MDC because, as in any service business, the success of a particular agency is dependent upon the leadership of key executivesoperations and management. If key executives were to leave our operating units, the relationships that MDC has with its clientsprospects could be adversely affected.affected by such competition.
MDCIf we do not obtain the expected benefits from our Global Affiliates program for any reason, we may be less competitive, and our ability to offer attractive solutions to our clients may be negatively affected, which could have a material adverse effect on our business, results of operations, financial condition and prospects.
We are making investments in new product offerings and technologies and may increase such investments in the future. These new ventures are inherently risky, and we may never realize any expected benefits from them.
We have made investments to develop new marketing services products and technologies, including the Stagwell Marketing Cloud and other marketing data, campaign martech, AR and VR applications, and we intend to continue investing significant resources in developing and/or acquiring new technologies, tools, features, services, products and offerings. If we do not spend our development budget efficiently or effectively on commercially successful and innovative technologies, or if we encounter significant technical or other challenges with respect to the development of our anticipated product offerings, we may not realize the expected benefits of our strategy. Our new initiatives also have a high degree of risk, as each involves development of new software platforms or other product offerings, unproven business strategies and technologies with which we may have limited prior development or operating experience. Because such offerings and technologies are new, they may involve additional claims and liabilities (including, but not limited to, intellectual property claims), expenses, regulatory challenges, and other risks that we do not currently anticipate.
There can be no assurance that client demand for new products, including the Stagwell Marketing Cloud and other marketing data, campaign martech, AR and VR martech applications, will exist or be sustained at the levels that we anticipate, or that any of these initiatives will gain sufficient traction or market acceptance to generate sufficient revenue to offset any new expenses or liabilities associated with these new investments. It is also possible that products and offerings developed by others will render our products and offerings noncompetitive or obsolete. Further, our development efforts with respect to new products, offerings and technologies could distract management from current operations, and will divert capital and other resources from our more established products, offerings and technologies. Even if we are successful in developing new products, offerings or technologies, regulatory authorities may subject us to new rules or restrictions in response to our innovations that could increase our expenses or prevent us from successfully commercializing new products, offerings or technologies. If we do not realize the expected benefits of our investments, our business, financial condition, results of operations and prospects may be harmed.
As a global business, we are substantially dependent on operations outside the United States, and any failure to manage the risks presented by our international operations could have a material adverse effect on our business, results of operations, financial condition and prospects.
We are a global business, with Agencies operating in 65+ countries. Operations outside the United States represent a significant portion of our revenues and represented approximately 17% of our revenues in 2021. The operational and financial performance of our international businesses are affected by global and regional economic conditions, competition for new business and staff, political conditions, differing regulatory environments and other issues associated with extensive international operations. Conducting our business internationally, particularly in developing markets in which we have limited experience, subjects us to risks that we do not face to the same degree in the United States. These risks include, among others:
operational and compliance challenges caused by distance, language, and cultural differences, including, in some markets, longer billing collection cycles;
the resources required to adapt our operations to local practices, laws, and regulations and any changes in such practices, laws, and regulations;
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laws and regulations that may be more restrictive than those in the United States, including commercial laws that can be undeveloped, vague, inconsistently enforced, retroactively applied or frequently changed, laws governing competition, pricing, payment methods, Internet activities, real estate tenancy laws, tax and social security laws, employment and labor laws, email messaging, privacy, location services, collection, use, processing, or sharing of personal information, ownership of intellectual property, and other activities important to our business;
competition with companies or other services that understand local markets better than we do or that have pre-existing relationships with potential clients in those markets;
differing levels of social acceptance of our brand, products, and offerings;
differing levels of local demand for our digital marketing services or the prevalence of e-commerce;
exposure to business cultures in which improper business practices may be prevalent;
difficulties in managing, growing, and staffing international operations, including in countries in which foreign employees may become part of labor unions, employee representative bodies, or collective bargaining agreements, and challenges relating to work stoppages or slowdowns;
fluctuations in currency exchange rates;
adverse tax consequences, including the complexities of foreign value added tax systems, and restrictions on the repatriation of earnings;
increased financial accounting and reporting burdens, and complexities associated with implementing and maintaining adequate internal controls;
difficulties in implementing and maintaining the financial systems and processes needed to enable compliance across multiple jurisdictions;
import and export restrictions, changes in trade regulation and economic sanctions compliance;
war, geopolitical tensions and other political, social, and economic instability abroad, such as the ongoing military conflict between Russia and Ukraine, terrorist attacks and security concerns;
public health concerns or emergencies, such as the current COVID-19 pandemic and other highly communicable diseases or viruses, outbreaks of which have from time to time occurred in various parts of the world in which we operate; and
reduced or varied protection for intellectual property rights in some markets.
These risks could adversely affect our international operations, which could in turn adversely affect our business, financial condition, results of operations and financial condition. In addition, in developing countries or regions, we may face further risks, such as slower receipt of payments, nationalization, social and economic instability, currency repatriation restrictions and undeveloped or inconsistently enforced commercial laws. For example, we are in the process of winding down our limited operations in Russia, and we are evaluating the effect on our business and operations of the ongoing military conflict between Russia and Ukraine and economic sanctions related thereto. These risks may limit our ability to grow our business and effectively manage our operations in those countries.
We are exposed to the risk of client defaults.defaults, and in an economic downturn, the risk of a material loss related to such client defaults could significantly increase.
MDC’s agenciesCertain of our Agencies often enter into contractual commitments with media providers and production companies and incur expenses on behalf of theirour clients for productions and in order to secure a variety of media time and space, in exchange for which they receive a fee. The difference between the gross production costs and media purchases and the revenue earned by us can be significant. significant, and primarily affects our levels of accounts receivable, expenditures billable to clients, accounts payable and accrued liabilities.
While MDC takeswe take precautions against default on payment for these services (such as credit analysis, advance billing of clients, and in some cases acting as an agent for a disclosed principal), such precautions may fail to mitigate our exposure to clients’ credit risk, and has historically had a very low incidence of default, MDC is still exposed to the risk ofwe may experience significant uncollectible receivables from our clients. TheIn addition, in periods of severe economic downturn, our methods of managing the risk of payment default may be less available or unavailable and the risk of a material loss could significantly increase in periods of severe economic downturn.increase. Such a loss could have a material adverse effect on our results of operations, cash flows and financial position.
MDCRecovery of client financing and timely collection of client balances also depends upon our ability to complete our contractual commitments and bill and collect our contracted revenues. We are generally paid in arrears for our services, and if we are unable to meet our contractual requirements, we may experience delays in collection of and/or be unable to collect our client balances, and if this occurs, our results of operations and cash flows could be adversely affected.
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If we are unable to collect our receivables or unbilled services, our business, results of operations, financial condition and cash flows could be materially and adversely affected.
If we fail to manage our growth effectively, we may be unable to execute our business plan, maintain high levels of customer service, or adequately address competitive challenges.
We have experienced significant growth in recent periods, including as a result of the Transactions, and we intend to continue to expand our business in the future. This growth has placed, and any future growth may continue to place, a significant strain on our management, operational and financial infrastructure. Our management will also be required to maintain and expand our relationships with clients, Global Affiliates partners and other third parties and attract new clients, as well as to manage multiple geographic locations.
In addition, our current and planned operations, personnel, systems and procedures might be inadequate to support our future growth and may require us to make additional unanticipated investment in our infrastructure, including additional costs for the expansion of our employee base and our global operations and partnerships as well as marketing and branding costs. Our success and ability to further scale our business will depend, in part, on our ability to manage these changes in a cost-effective and efficient manner. If we cannot manage our growth, we may be unable to take advantage of market opportunities, execute our business strategies or respond to competitive pressures. This could also result in declines in quality or customer satisfaction, increased costs, difficulties in introducing new marketing services or product offerings or other operational difficulties. Any failure to effectively manage growth could adversely affect our business and reputation.
Natural disasters, terrorist attacks, war civil disturbances and infrastructure breakdowns could disrupt our business and harm our results of operations.
Our corporate headquarters is subjectlocated in New York City, which has experienced terrorist attacks, civil disturbance, natural disasters and extreme weather events including hurricanes, floods and fires, and critical resources shortages and infrastructure disruptions, such as localized extended outages of critical utilities or transportation systems. If any such natural disaster or other disturbance or interruption, such as terrorist attacks or war, were to regulationsoccur, such event could prevent us from using all or a significant portion of our headquarters or other facilities, damaged critical infrastructure or otherwise disrupt our operations, which could make it difficult or, in certain cases, impossible, for us to continue our business for a substantial period of time and litigation riskcould require us to make capital expenditures even though we may not have sufficient available resources at such time. Additionally, the proceeds available from our insurance policies may be insufficient to cover any such capital expenditures or other related costs, and our insurance coverage and available resources may not be adequate to cover our losses in any particular case. Any of these occurrences could significantly disrupt our and our Agencies’ ability to deliver solutions and services and operate our and their businesses and could, in consequence, have a material adverse effect on our business, results of operations and financial condition.
In addition, our key technology systems may also be damaged or disrupted as a result of technical disruptions such as electricity or infrastructure breakdowns, including damage to telecommunications cables, computer glitches, power failures and electronic viruses or human-caused events such as protests, riots, labor unrest, terrorist attacks, war and private or state-sponsored cyberattacks. Such events, or any natural or weather-related disaster, could lead to the disruption of information systems and telecommunication services for sustained periods. Any significant failure, damage or destruction of our equipment or systems, or any major disruptions to basic infrastructure such as power and telecommunications systems in the areas in which we operate, could impede our ability to provide solutions to our clients and thus adversely affect their businesses, have a negative impact on our reputation and may cause us to incur substantial additional expenses to repair or replace damaged equipment, internet server connections or information technology systems. Damage or destruction that interrupts our provision of services could restrictadversely affect our activitiesreputation, our relationships with our clients, our ability to administer and supervise our business or negatively impactit may cause us to incur substantial additional expenditure to repair or replace damaged equipment or sites. Even if our revenues.operations are unaffected or recover quickly from any such events, if our clients cannot timely resume their own operations due to a catastrophic event, they may reduce or cancel their use of our services and products, which may adversely affect our results of operations. Any of these events, their consequences or the costs related to mitigation or remediation could have a material adverse effect on our business, results of operations, financial condition and prospects.
AdvertisingOur insurance coverage may not be sufficient to guarantee costs of repairing the damage caused by such disruptive events and such events may not be covered under our policies. Prolonged disruption of our services and solutions, even if due to events beyond our control, could also entitle our clients to terminate their contracts with us or result in other brand and reputational damages, which would have a material adverse effect on our business, results of operations, financial condition and prospects.
We are consolidating our real estate footprint and may incur significant costs in doing so.
In 2020, we consolidated the real estate occupancy of our advertising and marketing agencies in New York City, in order to lower our leasing costs and improve collaboration among our Agencies. In connection with this consolidation, many of our properties have been or will be subleased or abandoned, and we are exploring opportunities for real estate consolidation in other markets. We may not be able to sublease the vacated office spaces on expected terms or at all. If we fail to sublet the leased offices we vacate on the terms we anticipate, we may be required to pay additional rent or may become involved in costly litigation with our commercial landlords, and we may incur additional charges related to the sublease or abandonment of our
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leases, any of which consequences could have a material adverse effect on our cash flows, financial condition and results of operations.
Seasonal fluctuations in marketing, research, communications and advertising activity could have a negative impact on our revenue, cash flow and operating results.
Our revenue, cash flow, operating results and other key operating and performance metrics vary from quarter to quarter due to the seasonal nature of our clients’ spending on the services we provide. For example, clients tend to devote more of their advertising budgets to the fourth calendar quarter to coincide with consumer holiday spending, and we typically generate our highest quarterly revenue during the fourth quarter in each year. Political advertising and related activity have also historically caused our revenue to increase during election cycles, which is most pronounced in even years, in particular during the third and fourth quarters of such years, and decrease during other periods. If our growth rate declines or seasonal spending becomes more pronounced, seasonality could have a more significant impact on our revenue, cash flow and operating results from period to period.
Risks Related to Strategic Transactions
We may not realize the benefits we expect from past acquisitions, including the Transactions.
We may be unable to realize the benefits we expect from our past strategic transactions, including the Transactions, for a variety of reasons, including due to our failure to effectively integrate newly acquired businesses into our operations, because of errors in our forecasting or for numerous other reasons, including factors that we do not control, such as the reactions of existing and potential clients, employees, regulators and investors.
Our ongoing integration efforts following the Transactions are subject to government regulation, both domesticsignificant risks and foreign. There has been an increasing trend in the United States for advertisers to resort to litigation and self-regulatory bodies to challenge comparative advertising on the grounds that the advertising is false and deceptive. Moreover, there has recently been an expansion of specific rules, prohibitions, media restrictions, labeling disclosures, and warning requirementsuncertainties, including with respect to advertisingour ability to realize our anticipated synergies and cost savings, our ability to retain and attract executives, employees and clients, the diversion of management’s attention from other business concerns, and undisclosed, unknown or potential legal liabilities of the acquired company. Our failure to address these risks or other problems encountered in connection with the Transactions and any past or future acquisitions and other strategic transactions could cause us to fail to realize their anticipated benefits, incur unanticipated liabilities and harm our business generally.
Even if we are able to integrate the combined businesses successfully, this integration may not result in the realization of the full benefits of the growth and other opportunities, or the synergies and cost savings, that we currently expect from the Transactions within the anticipated time frame, or at all. Furthermore, the anticipated benefits or value of our acquisitions and other strategic transactions, including the Transactions, may not be achievable, particularly as the achievement of the benefits are in many important respects subject to factors that we do not and cannot control, including the reaction of third parties with whom we do business and the reactions of investors. As a result of the Transactions, we have significantly more revenue, expenses, assets and employees than prior to the Transactions, and we assumed certain liabilities and other obligations of the pre-merger entities. The Company may not successfully or cost-effectively integrate the combined businesses.
We have allocated significant management time and resources to, and expect to incur non-recurring costs for, certain products. Proposalsour ongoing integration efforts in connection with the Transactions.
We and our management have allocated and continue to allocate time and resources to our ongoing integration efforts following the Transactions, including related and incidental activities. Integration of the legacy SMG and MDC businesses has been madeand is expected to bancontinue to be complex, costly and time-consuming, requires significant management attention and resources, may disrupt our business, and may ultimately be unsuccessful. Risks and difficulties of integration include, among others, the advertisingdiversion of management attention to integration matters, increased difficulty retaining existing clients and obtaining new customers, difficulties attracting and retaining employees and the added strain on our executives of managing the expanded operations of a significantly larger company, any of which could adversely impact the effectiveness of our management team, the effectiveness of our integration efforts and the future performance of our combined company, which could harm our business, prospects, results of operations and financial condition.
In addition, we have incurred or expect to incur a number of non-recurring costs associated with our integration efforts, including costs associated with our pursuit of synergies and cost efficiencies following the Transactions. While we expect the benefits of such efforts to offset these costs over time, this net benefit may not be achieved in the short term or at all, and the actual costs we incur in connection with our integration efforts could exceed our estimates. These combined factors could adversely affect our business, results of operations and financial condition.
In the future, we may acquire other companies in pursuit of growth, which may divert our management’s attention, result in dilution to our shareholders and consume resources that are necessary to sustain our business.
Our business strategy includes engaging in strategic mergers, acquisitions and investments to bolster our capabilities or expand our reach in particular areas. Through the acquisitions we pursue, we may seek opportunities to add to or enhance the services and solutions we provide, to enter new industries or expand our client base, or to strengthen our global presence and
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scale of operations. Negotiating these transactions can be time consuming, difficult and expensive, and our ability to complete these transactions may be subject to conditions or approvals that are beyond our control, including anti-takeover and antitrust laws in various jurisdictions. Consequently, these transactions, even if undertaken and announced, may not close. An acquisition, investment or new business relationship may result in unforeseen operating difficulties and expenditures. In particular, we may encounter difficulties assimilating or integrating the businesses, technologies, services, products, personnel or operations of acquired companies, particularly if the key personnel of the acquired company choose not to work for us, the acquired company’s technology is not easily compatible with ours or we have difficulty retaining the clients of any acquired business due to changes in management or otherwise. In addition, we may not accurately forecast the financial impact of an acquisition transaction, including accounting charges.
Mergers or acquisitions may also disrupt our business, divert our resources and require significant management attention that would otherwise be available for the development of our business. Moreover, the anticipated benefits of any merger, acquisition, investment or similar partnership may not be realized or we may be exposed to unknown liabilities, including litigation against the companies we may acquire, for example from failure to identify all of the significant risks or liabilities associated with the target business. For one or more of those transactions, we may:
issue additional equity securities that would dilute our shareholders;
use cash that we may need in the future to operate our business;
incur debt that may place burdensome restrictions on our operations or cash flows;
incur large charges or substantial liabilities; or
become subject to adverse tax consequences, substantial depreciation or amortization expenses, impairment of goodwill and/or purchased long-lived assets, restructuring charges, deferred compensation or other acquisition-related accounting charges.
Any of these risks could materially and adversely affect our business, financial condition, results of operations and prospects.
Risks Related to Our Employees and Human Resources
Our business is highly dependent on the services of Mark Penn, our CEO and Chairman.
We depend on the continued services and performance of our key personnel, including our CEO and Chairman, Mark Penn. Although we have entered into an employment agreement with Mr. Penn, the agreement has no specific productsduration and to impose taxes on or deny deductions for advertising which, if successful, mayconstitutes at-will employment. The loss of key personnel, including Mr. Penn, could disrupt our operations and have an adverse effect on advertising expendituresour business.
If we are unable to keep our supply of skills and consequently,resources in balance with client demand around the world and attract and retain professionals with strong leadership skills, our business, the utilization rate of our professionals and our results of operations may be materially adversely affected.
Employees, including creative, research and data acquisition, analytics and data science, media, technology development, content development, account and practice group specialists, and their skills and relationships with clients, are among our most important assets. Our success is dependent, in large part, on MDC’s revenues.our ability to keep our supply of marketing services skills and capabilities in balance with client demand around the world and our ability to attract and retain personnel with the knowledge and skills to lead our business globally. We must hire or reskill, retain and motivate appropriate numbers of talented people with diverse skills in order to serve clients across the globe, respond quickly to rapid and ongoing changes in demand, technology, industry and the macroeconomic environment, and continuously innovate to grow our business. For example, if we are unable to hire or retrain our employees to keep pace with the rapid and continuous changes in technology and the industries we serve, we may not be able to innovate and deliver new services and solutions to fulfill client demand. There is competition for scarce talent with market-leading skills and capabilities in new technologies, and our competitors have directly targeted our employees with these highly sought-after skills and will likely continue to do so. As a result, we may be unable to cost-effectively hire and retain employees with these market-leading skills, which may cause us to incur increased costs, or be unable to fulfill client demand for our services and solutions.
CertainWe are particularly dependent on retaining management and leadership of MDC’s agencies produce softwareour Agencies with critical capabilities. Management succession at our Agencies is very important to the ongoing results of our company because, as in any service business, the success of a particular Agency depends in part upon the leadership of key executives and e-commerce toolsmanagement. If we are unable to manage management succession at the Agency level, our ability to innovate, generate new business opportunities and effectively lead large and complex client relationships and marketing services projects could be jeopardized. We depend on identifying, developing and retaining top talent to innovate and lead our businesses. This includes developing talent and leadership capabilities in emerging markets, where the depth of skilled employees may be limited. Our ability to expand in our
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key markets depends, in large part, on our ability to attract, develop, retain and integrate both leaders for theirthe local business and people with critical capabilities.
Similarly, our profitability depends on our ability to effectively source and staff people with the right mix of skills and experience to perform services for our clients, including our ability to transition employees to new assignments on a timely basis. The costs associated with recruiting and training employees are significant. If we are unable to effectively deploy our employees globally and remotely on a timely basis to fulfill the needs of our clients, our profitability could suffer.
At certain times and in certain geographies, we have found and may continue to find it difficult to hire and retain a sufficient number of employees with the skills or backgrounds to meet current and/or future demand in a cost-effective manner. In these product offeringscases, we might need to redeploy existing personnel or increase our reliance on subcontractors to fill our labor needs, and if not done effectively, our profitability could be negatively impacted. Additionally, as demand for our services and solutions increases, we may be unable to hire and retain people with the skills necessary to meet demand, and we have become increasingly subjectin the past experienced and may continue to litigation basedexperience wage inflation and other increases to compensation expense, which puts upward pressure on allegations of patent infringement or other violations of intellectual property rights. Asour costs and may adversely affect our profitability if we expandare unable to recover these product offerings, the possibility of an intellectual property claim against MDC grows. Any such claim, with or without merit, could result in costly litigation and distract management from day-to-day operations.increased costs. If we are not successful in defending such claims, wethese initiatives, our business, results of operations, financial condition and prospects could be requiredadversely affected.
Some of our Agencies rely upon signatory service companies to stop offeringemploy union performers in commercials, and any inability to produce advertisements with union performers could impair our ability to serve our advertising clients and compete.
Some of our creative services Agencies have not entered into the Screen Actors Guild - American Federation of Television and Radio Artists (“SAG-AFTRA”) Commercials Contract, an industry contract form for commercial advertising, and instead have generally contracted with signatory service companies, which are parties to the SAG-AFTRA Commercials Contract, to employ SAG-AFTRA union performers appearing in television, new media, and other commercials produced by those Agencies. SAG-AFTRA has recently persuaded the principal signatory service companies to change the way such signatory service companies do business. These changes may make it more cumbersome and expensive for advertising agencies which have not entered into the SAG-AFTRA Commercials Contract to produce advertisements using SAG-AFTRA members, and in some cases may preclude the use of SAG-AFTRA members in the production of commercials by certain of our Agencies. Because SAG-AFTRA members comprise a significant proportion of performing talent available for commercials, any inability of our Agencies to produce commercials using union performers could materially limit such Agencies’ access to qualified performing talent, reduce the amount of business conducted by such Agencies and impair their ability to compete with agencies that are able to employ union performers, which could in turn have a material adverse effect on our business, results of operations, financial position and results of operations.
Risks Related to Data Privacy and Cybersecurity
We face legal, reputational and financial risks from any failure to protect client data from security incidents or cyberattacks.
We and our third-party service providers, such as our cloud service providers that store, transmit and process data, rely on information technologies and infrastructure, which we use to manage our business, including digital storage of client marketing and advertising information and developing new business opportunities. Increased cybersecurity threats and attacks, such as security breaches, are becoming more sophisticated and pose a risk to our systems and networks. In addition, undiscovered vulnerabilities in our products or services could expose us or our clients to hackers or other unscrupulous third parties who develop and deploy viruses and other malicious software programs that could attack our products, services and business.
We are dependent on information technology networks and systems to securely process, transmit and store electronic information and to communicate among our locations around the world and with our people, clients, Global Affiliates partners and vendors. As the breadth and complexity of this infrastructure continues to grow, including as a result of the increasing reliance on, and use of, mobile technologies, social media and cloud-based services, the risk of security incidents and cyberattacks (including state-sponsored cyberattacks) has increased. In 2020 and 2021, the overwhelming majority of our workforce temporarily transitioned to working from home during the COVID-19 pandemic. The increase in the number of our employees working from home may increase our risk of cybersecurity incidents and any breakdown or breach in our systems or data-protection policies, or those of our third-party service providers, could adversely affect our reputation or business. Such incidents could lead to shutdowns or disruptions of or damage to our systems and those of our clients, Global Affiliates partners and vendors, and unauthorized disclosure of sensitive or confidential information, including personal data and proprietary business information. Also, given the unpredictability of the timing, nature and scope of such cybersecurity threats and attacks, we may be unable to anticipate attempted security breaches and, in turn, implement adequate preventative measures. Our systems and processes to protect against, detect, prevent, respond to and mitigate cybersecurity incidents and our organizational training for employees to develop an understanding of cybersecurity risks and threats may be unable to prevent material security breaches, theft, modification or loss of data, employee malfeasance (including improper use of social media) and additional known and unknown threats. Furthermore, mitigating the risk of future cybersecurity threats or attacks could result in additional operating and capital costs in systems technology, personnel, monitoring and other investments. We have experienced, and may again experience, data security incidents resulting from unauthorized access to our and our service providers’ systems and unauthorized acquisition of our data and our clients’ data, including inadvertent disclosure,
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misconfiguration of systems, phishing ransomware or malware attacks. In addition, certain of our clients may experience breaches of systems and cloud-based services enabled by or provided by us.
In providing services and solutions to clients, we often manage, utilize and store sensitive or confidential client or other data, including personal data and proprietary information, and we expect these services, pay monetary damages, enter into royaltyactivities to increase, including through the use of artificial intelligence, bots and cloud-based analytics. Security breaches, improper use of our systems and other types of unauthorized access to our systems, data, and information by employees and others may pose a risk that data may be exposed to unauthorized persons or licensing arrangements, or satisfy indemnificationto the public. We have access to sensitive data, personal data, and information that is subject to various data privacy laws and regulations, which have obligations that are triggered in the event of a breach. Unauthorized disclosure of, denial of access to, or other incidents involving sensitive or confidential client, vendor, Global Affiliates partner or our own data, whether through systems failure, employee negligence, fraud, misappropriation, or cybersecurity, ransomware or malware attacks, or other intentional or unintentional acts, could damage our reputation and our competitive positioning in the marketplace, disrupt our or our clients’ business, cause us to lose clients and result in significant financial exposure and legal liability. Similarly, unauthorized access to or through, denial of access to, or other incidents involving, our software and IT supply chain or SaaS providers, our service providers’ information systems or those we develop for our clients, whether by our employees or third parties, including a cyberattack by computer programmers, hackers, members of organized crime and/or state-sponsored organizations, who continuously develop and deploy viruses, ransomware, malware or other malicious software programs or social engineering attacks, could result in negative publicity, significant remediation costs, legal liability, damage to our reputation and government sanctions and could have with somea material adverse effect on our results of our clients. Such arrangements may cause our operating marginsoperations. Cybersecurity threats are constantly expanding and evolving, becoming increasingly sophisticated and complex, increasing the difficulty of detecting and defending against them and maintaining effective security measures and protocols.
We are subject to decline.extensive data privacy laws and regulations.
In addition, laws and regulations related to consumer privacy, use of personal information and digital tracking technologies have been proposed or enacted in the United States and certain international markets (including the European Union’s General Data Protection Regulation, or “GDPR,” the proposed updated European Union “ePrivacy Regulation” and the recently enacted California Consumer Privacy Act, or “CCPA”). Further in the United States, both Congress and state legislatures, along with federal regulatory authorities, have continued to increase their attention on advertising and the collection and use of data, including personal data. At the federal level, while to date there has not been any successful efforts in enacting data privacy legislation, if successfully introduced, it would create additional regulatory and compliance obligations, legal risk exposure, and could significantly impact our business activities. At the state level, in California the California Privacy Rights Act, or “CPRA,” was voted into law by ballot measure in November 2020, which will take effect on January 1, 2023. The CPRA significantly modifies the CCPA, including by imposing additional data privacy and protection obligations on covered companies and expanding consumer rights with respect to certain sensitive personal data. It will also create a new California data protection agency specifically tasked to enforce the law, which will likely result in increased regulatory scrutiny of covered businesses in the areas of data protection and security. Also, Virginia has adopted a new state data protection act referred to as the Virginia Consumer Data Protection Act, which is set to take effect on January 1, 2023. Further, Colorado has adopted a new state data protection act titled the Colorado Privacy Act, which is set to take effect on July 1, 2023. Similar laws have been proposed in other states, and if passed, the Company could still be subject to such laws regardless of whether the Company has operations or a physical presence in the applicable state. We face increasing costs of compliance in an uncertain regulatory environment and any failure or perceived failure to comply with these legal requirements could result in regulatory penalties or other legal ability. Also, any such laws may also have potentially conflicting requirements that would make compliance challenging, as well as potentially resulting in further uncertainty and requiring the Company to incur additional costs and expenses in an effort to comply. Furthermore, these laws and regulations may impact the efficacy and profitability of certain digital marketing and analytics services we provide to clients, making it difficult to achieve our clients’ goals. These and other related factors could affect our business and reduce demand for certain of our services, which could have a material adverse effect on our results of operations and financial position.
Compliance with data privacy laws requires ongoing investment in systems, policies and personnel and will continue to impact our business in the future by increasing legal,, operational and compliance costs. While we have taken steps to comply with data privacy laws, we cannot guarantee that our efforts will meet the evolving standards imposed by governmental and regulatory agencies, including data protection authorities. In the event that we are found or suspected to have violated data privacy laws, we may be subject to additional potential private consumer, business partner or securities litigation, regulatory inquiries, governmental investigations and proceedings and we may incur damage to our reputation.Any such developments may subject us to material fines and other monetary penalties and damages, divert management’s time and attention, and lead to enhanced regulatory oversight, all of which could have a material adverse effect on our business and results of operations.

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SomeRisks Related to Litigation and Regulation
Litigation or legal proceedings could expose us to significant liabilities and have a negative impact on our reputation or business.
From time to time, we have been and may in the future be party to various claims and litigation proceedings. We evaluate these claims and litigation proceedings to assess the likelihood of MDC’s Partner Firms rely upon signatory serviceunfavorable outcomes and to estimate, if possible, the amount of potential losses. Based on these assessments and estimates, we establish reserves, as appropriate. These assessments and estimates are based on the information available to management at the time and involve a significant amount of management judgment. Although we are not currently party to any litigation that we consider material, actual outcomes or losses may differ materially from our assessments and estimates.
We and certain of our Agencies produce software and e-commerce tools for clients, including the Stagwell Marketing Cloud and other martech products, and such types of software and e-commerce product offerings have become increasingly subject to litigation based on allegations of patent infringement or other violations of intellectual property rights. As we expand these product offerings, the possibility of an intellectual property claim against us grows.
In addition, securities class action lawsuits and derivative lawsuits are often brought against public companies to employ union performers in commercials.
Some of MDC’s creative agencies that have not entered into acquisition, merger or other business combination agreements. We have been and may in the SAG-AFTRA Commercials Contractfuture be the target of securities and shareholder litigation.
Any such claims or other claims against us, with or without merit, could result in costly litigation and divert management from day-to-day operations and resources from our business. We cannot be certain that we would be successful in defending against any such claims. Any litigation to which we are a party may result in an onerous or unfavorable judgment that may not be reversed on appeal, or we may decide to settle lawsuits on similarly unfavorable terms. If we are not successful in defending such claims, we could be required to rebrand, redesign or stop offering these products or services, pay monetary damages or fines, enter into royalty or licensing arrangements, satisfy indemnification obligations that we have traditionally used signatory service companies,with some of our clients or make changes to our business practices, any of which could have an adverse effect on our business, reputation, results of operations, financial condition and prospects.
Even when these claims are parties tonot meritorious, the SAG-AFTRA Commercials Contract, to employ SAG-AFTRA union performers appearingdefense of these claims may divert our management’s attention and may result in television, new media,significant expenses. The results of litigation and other commercials produced by those agencies.SAG-AFTRA has recently persuaded the principal signatory service companies to change the way such signatory service companies do business.These changes willlegal proceedings are inherently uncertain, and adverse judgments or settlements in some of these legal disputes may result in adverse monetary damages, penalties or injunctive relief against us, which could have a material adverse effect on our financial position, cash flows or results of operations. Any claims or litigation, even if fully indemnified or insured, could damage our reputation and make it more cumbersomedifficult to compete effectively or to obtain adequate insurance in the future.
Furthermore, while we maintain insurance for certain potential liabilities, such insurance does not cover all types and expensiveamounts of potential liabilities and is subject to various exclusions as well as caps on amounts recoverable. Even if we believe a claim is covered by insurance, insurers may dispute our entitlement to recovery for advertising agenciesa variety of potential reasons, which have not entered intomay affect the SAG-AFTRA Commercials Contract to produce advertisements using SAG-AFTRA members,timing and, in some cases may precludeif the use of SAG-AFTRA members in a production.If a Partner Firm is unable to produce a commercial using a union performer, it may reduceinsurers prevail, the amount of business conducted by such Partner Firm.Accordingly, if SAG-AFTRA’s recentour recovery.
We are subject to industry regulations and other legal or reputational risks that could restrict our activities or negatively impact our performance or financial condition.
Our industry is subject to government regulation and other governmental action, both in the United States and internationally. We and our clients are subject to specific rules, prohibitions, media restrictions, labeling disclosures and warning requirements applicable to advertising for certain products. Governmental entities, self-regulatory bodies and consumer groups may also challenge advertising through legislation, regulation, judicial actions or otherwise, for example on signatory service companies are not modified, itthe grounds that the advertising is false and deceptive or injurious to public welfare. Moreover, there has recently been an expansion of specific rules, prohibitions, media restrictions, labeling disclosures, and warning requirements with respect to advertising for certain products. Any regulatory or judicial action that affects our ability to meet our clients' needs or reduces client spending on our services could have a material adverse effect on our business, results of operations, financial position and financial position.prospects.
Existing and proposed laws and regulations, in particular in the European Union and the United States, concerning user privacy, use of personal information and online tracking technologies could also affect the efficacy and profitability of internet-based, digital and targeted marketing. We are subject to laws and regulations that govern whether and how we can transfer, process or receive certain data that we use in our operations. For example, federal laws and regulations governing privacy and security of consumer information generally apply to our clients and/or to us as a service provider. These laws and regulations include, but are not limited to, the federal Fair Credit Reporting Act, the Gramm-Leach-Bliley Act and regulations implementing its information safeguarding requirements, the Junk Fax Prevention Act of 2005, the Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003, the Telephone Consumer Protection Act, the Do-Not-Call-Implementation Act, applicable Federal Communications Commission telemarketing rules (including the declaratory ruling affirming the blocking of unwanted robocalls), the Federal Trade Commission Privacy Rule, Safeguards Rule, Consumer
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We rely extensivelyReport Information Disposal Rule, Telemarketing Sales Rule, Risk-Based Pricing Rule, Red Flags Rule, and the CCPA. Laws of foreign jurisdictions, such as Canada's Anti-Spam Law and Personal Information Protection and Electronic Documents Act, and the GDPR similarly apply to our collection, processing, storage, use, and transmission of protected data. The European Union, for example, has recently tightened its rules on information technology systemsthe transferability of data to the United States. Collection, processing, and cybersecurity incidents could adversely affect us.
We rely on information technologies and infrastructure to manage our business, including digital storage of client marketingbiometric identifiers has come under increasing regulation and advertising informationis the subject of class action litigation. The costs of compliance with these laws and developingregulations may increase in the future as a result of the implementation of new business opportunities. Increased cybersecurity threatslaws or regulations, such as the GDPR and attacks, which are becoming more sophisticated, pose a risk to our systemsthe CCPA, or changes in interpretations of current ones, such as the interpretation of existing consumer protection laws as imposing restrictions on the online collection, storage and networks. Security breaches, improper use of our systemspersonal data. See “—Risks Related to Data Privacy and unauthorized accessCybersecurity—We are subject to ourextensive data and information by employees and others may pose a risk that sensitive data may be exposed to unauthorized persons or to the public. We also have access to sensitive or personal data or information that is subject to privacy laws and regulations. Our systems” Any failure on our part to comply with these legal requirements, or their application in an unanticipated manner, could harm our business and processesresult in penalties or significant legal liability. The imposition of restrictions on certain technologies by private market participants in response to protect against, detect, prevent, respond to and mitigate cybersecurity incidents andprivacy concerns could also have a negative impact on our organizational training for employees to develop an understanding of cybersecurity risks and threats may bedigital business. If we are unable to prevent material security breaches, theft, modificationtransfer data between countries and regions in which we operate, or loss ofif we are prohibited from sharing data employee malfeasanceamong our products and additional known and unknown threats. In addition,services, it could affect the manner in which we use third-party service providers, including cloud providers, to store, transmit and process data. Any breakdownprovide our services or breach in our systems or data-protection policies, or those of our third-party service providers, could adversely affect our reputationfinancial results.
Legislators, agencies and other governmental entities, as well as consumer groups, may also continue to initiate proposals to ban the advertising of specific products, such as alcohol, tobacco or business.
MDC is consolidating its real estate footprintmarijuana products, and to impose taxes on or deny deductions for advertising, which, if successful, may incur significant costs in doing so.
In 2020, MDC consolidatedhinder our ability to accomplish our clients’ goals and have an adverse effect on advertising expenditures and, consequently, on our revenues. Governmental action, including judicial rulings, on the real estate occupancyrelative responsibilities of its advertisingclients and their marketing agencies for the content of their marketing can also impact our operations. We could also suffer reputational risk as a result of governmental or legal action or from undertaking work that may be challenged by consumer groups or considered controversial.
We are subject to laws and regulations in New York City,the United States and other countries in orderwhich we operate, including export restrictions, economic sanctions, the FCPA, and similar anti-corruption laws. Compliance with these laws requires significant resources, and non-compliance may result in civil or criminal penalties and other remedial measures.
We are subject to lowermany laws and regulations that restrict our leasing costsinternational operations, including laws that prohibit activities involving restricted countries, organizations, entities and improve collaboration among our agencies. In consolidation, many of MDC’s legacy properties will be orpersons that have been subleasedidentified as unlawful actors or abandoned. In 2020, MDC incurred a chargethat are subject to U.S. sanctions. The U.S. Office of $22.7 million associatedForeign Assets Control (“OFAC”), and other international bodies have imposed sanctions that prohibit us from engaging in trade or financial transactions with certain countries, businesses, organizations and individuals. For example, in February 2022, following Russia’s invasion of Ukraine, the impairment of right-of-use lease assetsUnited States and related leasehold improvementsother countries announced economic sanctions against Russia, and the accelerationUnited States and other countries could impose wider sanctions and take other actions should the conflict further escalate. While we maintain limited operations in Russia, it is difficult to anticipate the effect such sanctions may have on us, and compliance with any further sanctions imposed or actions taken by the United States or other countries, as well as the effect of variable lease expenses relating to these and similar actions. In addition, MDC is exploring opportunities for real estate consolidation in other markets.MDCcurrent or further economic sanctions (and any retaliatory responses thereto) may not be able to sublease its vacated office spaces on expected terms or at all. If we fail to sublet on expected terms the vacated leased offices, there could be a materialotherwise have an adverse effect on our cash flows,operations.
We are also subject to the Foreign Corrupt Practices Act (“FCPA”), and anti-bribery and anti-corruption laws in other countries. The FCPA prohibits U.S. businesses and their representatives from offering to pay, paying, promising to pay or authorizing the payment of money or anything of value to a foreign official in order to influence any act or decision of the foreign official in his or her official capacity or to secure any other improper advantage in order to obtain or retain business. The FCPA also obligates companies whose securities are listed in the United States to comply with accounting provisions requiring us to maintain books and records, which in reasonable detail, accurately and fairly reflect the transactions and dispositions of the assets of the corporation, including international subsidiaries, if any, and to devise and maintain a system of internal accounting controls sufficient to provide reasonable assurances regarding the reliability of financial conditionreporting and resultsthe preparation of operations.financial statements. Globally, other countries have enacted anti-bribery and anti-corruption laws similar to the FCPA, such as the Anti-Graft and Corrupt Practices Act in the Philippines and the U.K. Bribery Act 2010, all of which prohibit companies and their intermediaries from bribing government officials for the purpose of obtaining or keeping business or otherwise obtaining favorable treatment. We operate in many parts of the world that have experienced government corruption to some degree, and, in certain circumstances, strict compliance with anti-bribery laws may conflict with local customs and practices, although adherence to local customs and practices is generally not a defense under U.S. and other anti-bribery laws.
Our compliance program contains controls and procedures designed to ensure our compliance with the FCPA, OFAC and other sanctions, and laws and regulations. The continuing implementation and ongoing development and monitoring of our compliance program is time consuming and expensive and could result in the discovery of compliance issues or violations by us or our employees, independent contractors, subcontractors or agents of which we were previously unaware. In addition, due to uncertainties and complexities in the regulatory environment and dynamic developments in the scope of such regulations (including with respect to economic sanctions imposed by the United States and other jurisdictions against Russia), we cannot be sure that regulators will interpret laws and regulations the same way we do, or that we will be in full compliance with applicable laws and regulations.
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Risks RelatingAny violations of these or other laws, regulations and procedures by our employees, independent contractors, subcontractors and agents, including third parties we associate with or companies we acquire, could expose us to Our Financial Condition and Results
Future economic and financial conditions could adversely impact our financial condition and results.
Advertising, marketing and communications expenditures are sensitive to global, national and regional macroeconomic conditions, as well as specific budgeting levels and buying patterns. Adverse developments including heightened economic uncertainty could reduce the demand for our services,administrative, civil or criminal penalties, fines or business restrictions, which could have a material adverse effect on our revenue, results of operations, cash flows and financial position.
a. As a marketing services company, our revenues are highly susceptible to declines as a result of unfavorable economic conditions.
Global economic conditions affect the advertising and marketing services industry more severely than other industries. In the past, some clients have responded to weakening economic conditions with reductions to their marketing budgets, which include discretionary components that are easier to reduce in the short term than other operating expenses. This pattern may recur in the future. Decreases in our revenue would negatively affect our financial results, including a reduction of our estimates of free cash flow from operations.
b. If our clients experience financial distress, their weakened financial position could negatively affect our own financial position and results.
We have a diverse client base, and at any given time, one or more of our clients may experience financial difficulty, file for bankruptcy protection or go out of business. Unfavorable economic and financial conditions in the global economy could increase client financial difficulties resulting in reduced demand for our services, reduced revenues, delayed payments by clients, and increased write offs of accounts receivable.
c. Conditions in the credit markets could adversely impact our results of operations and financial position.condition and would adversely affect our reputation and the market for shares of our Class A Common Stock.
Risks Related to Intellectual Property
Our business operations could suffer if we fail to adequately protect and enforce our intellectual property and other proprietary rights.
We rely on trademark, patent, copyright, trade secret and other intellectual property laws, as well as contractual provisions such as confidentiality clauses, to establish and protect our intellectual property and other proprietary rights, including in our brands (and the trademark rights thereto) and our proprietary technologies. These laws are subject to change at any time and certain agreements may not be fully enforceable, which could restrict our ability to protect our intellectual property rights. Such means may also afford only limited protection of our intellectual property and may not: (i) prevent others from independently developing products or services similar to, or duplicative of, ours; (ii) prevent our competitors from gaining access to our proprietary information and technologies; or (iii) permit us to gain or maintain a competitive advantage. We cannot be sure that the actions we have taken to establish and protect our trademarks and other intellectual property rights will adequately protect us, and if our existing intellectual property rights are rendered invalid or unenforceable, or narrowed in scope, the intellectual property protections afforded our brands, products and services would be impaired. Such impairment could impede our ability to market our products and services, negatively affect our competitive position, and harm our business and operating results. Even if we successfully maintain our intellectual property rights, we may be unable to enforce those rights against third parties.
We also rely on patents to protect our products, services and designs. We have applied for, and expect to continue to apply for, additional patent protection for proprietary aspects of existing and proposed processes, services and products. Our patent applications may not result in issued patents, and any patents issued as a result of our patent applications may not be of sufficient scope or strength to provide us with any meaningful protection or commercial advantage. Additionally, we seek to maintain the confidentiality of certain trade secrets and other proprietary information to preserve our position in the market. We employ various methods to protect such intellectual property, such as entering into confidentiality agreements with certain third parties and our employees, and controlling access to, and distribution of, our proprietary information. However, our efforts may not be effective in controlling access to our proprietary information, and we may not have adequate remedies for the misappropriation of such information. Furthermore, even if we successfully maintain the confidentiality of our trade secrets and other proprietary information, competitors may independently develop products or technologies that are substantially equivalent or superior to our own.
As we expand our service offerings and the geographic scope of our sales and marketing, we may face additional intellectual property challenges. Certain foreign countries do not protect intellectual property rights as fully as they are protected in the United States and, accordingly, intellectual property protection may be limited or unavailable in some foreign countries where we choose to do business. It may therefore be more difficult for us to successfully challenge the use of our intellectual property rights by other parties in these countries, which could diminish the value of our brands, products or services and cause our competitive position and growth to suffer. Filing, prosecuting and defending our intellectual property in all countries throughout the world may be prohibitively expensive. The lack of adequate legal protections of intellectual property or failure of legal remedies for related actions in jurisdictions outside of the United States could have an adverse effect on our business, results of operations, and financial condition.
If we infringe, misappropriate or otherwise violate the intellectual property rights of third parties or are subject to an intellectual property infringement or misappropriation claim, our ability to grow our business may be severely limited and our business could be adversely affected.
We may in the future be the subject of patent or other litigation. Our products and services, including products and services that we may develop in the future, may infringe, or third parties may claim that they infringe, intellectual property rights covered by patents or patent applications under which we do not hold licenses or other rights. Third parties may own or control these patents and patent applications in the United States and abroad. These third parties could bring claims against us that would cause us to incur substantial expenses and, if successfully asserted against us, could cause us to pay substantial damages. Further, if a patent infringement or other intellectual property-related lawsuit were brought against us, we could be forced to stop or delay production or sales of the product that is the subject of the suit. From time to time, we may receive letters from third parties drawing our attention to their patent rights. While we take steps to ensure that we do not infringe upon, misappropriate or otherwise violate the rights of others, there may be other more pertinent rights of which we are currently unaware. The defense and prosecution of intellectual property lawsuits could result in substantial expense to us and significant diversion of effort by our technical and management personnel. An adverse determination of any litigation or interference proceeding to which we may become a party could subject us to significant liabilities. As a result of patent infringement claims, or in order to avoid potential claims, we may choose or be required to seek a license from the third party and be required to pay
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Turmoilsignificant license fees, royalties or both. Licenses may not be available on commercially reasonable terms, or at all, in which event our business would be materially and adversely affected. Even if we were able to obtain a license, the rights may be nonexclusive, which could result in our competitors gaining access to the same intellectual property. Ultimately, if we are unable to obtain such licenses, we could be forced to cease some aspect of our business operations, which could harm our business significantly.
Our products and services use open source software, and any failure to comply with the terms of one or more applicable open source licenses could adversely affect our business, subject us to litigation, and create potential liability.
Some of our solutions use software made available under open source licenses, and we expect to continue to incorporate open source software in our solutions in the credit marketsfuture. Open source software is typically freely available, development costs and speed up the development process, it may also present certain risks, that may be greater than those associated with the use of third-party commercial software. For example, open source software is generally provided without any warranties or other contractual protections regarding infringement or the quality of the code, including the existence of security vulnerabilities. We cannot guarantee we comply with all obligations under these licenses. If the owner of the copyright in the relevant open source software were to allege that we had not complied with the conditions of one or more open source licenses, we could be required to incur significant expenses defending against such allegations, may be subject to the payment of damages, enjoined from further use of the software, required to comply with conditions of the license (which may include releasing the source code of our proprietary software to third parties without charge), or forced to devote additional resources to re-engineer all or a contractionportion of our solutions to avoid using the open source software. Any of these events could create liability for us, damage our reputation, and have an adverse effect on our revenue, and operations.
Risks Related to Our Capital Structure and Financing
Our substantial indebtedness could adversely affect our ability to raise additional capital to fund our operations, limit our ability to react to changes in the economy or in our industry, expose us to interest rate risk to the extent of our variable rate debt, and prevent us from meeting our obligations under our indebtedness.
We are highly leveraged. As of December 31, 2021, we had $1.2 billion of total consolidated indebtedness outstanding. Our outstanding credit agreement and notes are guaranteed by substantially all of our material domestic subsidiaries, and our outstanding credit agreement is secured by substantially all of the assets and stock of such subsidiaries. If we cannot make scheduled payments on our debt, we will be in default and, as a result, our debt holders could declare all outstanding principal and interest to be due and payable; the lenders under our outstanding credit agreement could terminate their commitments to loan us money and foreclose against the assets securing our borrowings; and we could be forced into bankruptcy or liquidation, which could adversely affect our business, results of operations, financial condition and prospects.
Our high degree of leverage could have important consequences for us, including:
requiring us to utilize a substantial portion of our cash flows from operations to make payments on our indebtedness, reducing the availability of our cash flows to fund working capital, capital expenditures, development activity, and other general corporate purposes;
increasing our vulnerability to adverse economic, industry, or competitive developments;
exposing us to the risk of increased interest rates because substantially all of our borrowings, other than the $1,100,000 aggregate principal amount of 5.625% senior notes due 2029 (the “5.625% Notes”), are at variable rates of interest;
making it more difficult for us to satisfy our obligations with respect to our indebtedness, and any failure to comply with the obligations of any of our debt instruments, including restrictive covenants and borrowing conditions, could result in an event of default under the agreements governing our indebtedness;
restricting us from making strategic acquisitions or causing us to make non-strategic divestitures;
limiting our ability to obtain additional financing for working capital, capital expenditures, product development, debt service requirements, acquisitions, and general corporate or other purposes; and
limiting our flexibility in planning for, or reacting to, changes in our business or market conditions and placing us at a competitive disadvantage compared to our competitors who are less highly leveraged and who, therefore, may be able to take advantage of opportunities that our leverage prevents us from exploiting.
Our outstanding credit agreement is floating rate debt. If interest rates increase, our debt service obligations on such indebtedness will increase even though the amount borrowed remained the same, and our net income and cash flows, including cash available for servicing our indebtedness, will correspondingly decrease. In addition, interest on our outstanding credit agreement is calculated based on LIBOR. On July 27, 2017, the U.K. Financial Conduct Authority (the “FCA”) announced that it will no longer require banks to submit rates for the calculation of LIBOR after 2021, and the transition period has been subsequently extended through June 2023. In the meantime, actions by the FCA, other regulators, or law enforcement agencies
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may result in changes to the method by which LIBOR is calculated. At this time, it is not possible to predict the effect of any such changes or any other reforms to LIBOR that may be enacted in the U.K. or elsewhere.
We may also elect to enter into swaps to reduce our exposure to floating interest rates, but we may not maintain interest rate swaps with respect to all of our variable rate indebtedness, and any swaps we enter into may not fully mitigate our interest rate risk.
In addition, we may be able to incur substantial additional indebtedness in the future. As of December 31, 2021, we had $390 million of availability under our revolving credit agreement. In addition, we will be permitted to add, under such credit agreement, incremental facilities, subject to certain conditions being satisfied. Although the agreements governing our indebtedness contain restrictions on the incurrence of additional indebtedness, these restrictions are subject to a number of significant qualifications and exceptions and, under certain circumstances, the amount of indebtedness that could be incurred in compliance with these restrictions could be substantial. These restrictions also will not prevent us from incurring obligations that do not constitute indebtedness as defined under our debt instruments. To the extent new debt is added to our current debt levels, the substantial leverage risks described above would increase.
We may be unable to service all our indebtedness.
Our ability to make scheduled payments on and to refinance all our indebtedness depends on and is subject to our financial and operating performance, which in turn is affected by general and regional economic, financial, competitive, business and other factors beyond our control, including the availability of financing in the banking and capital markets. Our business may not generate sufficient cash flow from operations, and future borrowings may not be available to us in an amount sufficient to enable us to service all our debt, to refinance all our debt or to fund our other liquidity needs.
If we are unable to meet all our debt service obligations or to fund our other liquidity needs, we will need to restructure or refinance all or a portion of our debt, which could cause us to default on our debt obligations and impair our liquidity. Any refinancing of our indebtedness could be at higher interest rates and may require us to comply with more onerous covenants that could further restrict our business operations.
Moreover, in the event of a default, the holders or lenders of our indebtedness could elect to declare all the funds borrowed to be due and payable, together with accrued and unpaid interest. The lenders under our outstanding credit agreement could also elect to terminate their commitments thereunder, cease making further loans, and institute foreclosure proceedings against their collateral, and we could be forced into bankruptcy or liquidation.
We may need additional capital in the future, which may not be available to us. The raising of any additional capital may dilute holders’ ownership percentage in our stock.
As of December 31, 2021, we had unrestricted cash and cash equivalents totaling $184 million and a borrowing capacity under our credit facility of $500 million, with $390 million of unused capacity available. We intend to continue to make investments to support our business growth and may require additional funds if our capital is insufficient to pursue business opportunities and respond to business challenges. Accordingly, we may need to engage in equity, equity-linked or debt financings to secure additional funds. If we raise additional funds through further issuances of equity or convertible debt securities, our existing stockholders could suffer dilution, and any new equity securities we issue could have rights, preferences, and privileges superior to those of holders of our Class A Common Stock. Any debt financing secured by us in the future could involve restrictive covenants relating to our capital raising activities and other financial and operational matters, which may make it more difficult for businessesus to meet theirobtain additional capital requirements and to pursue business opportunities, including potential acquisitions. In addition, we may not be able to obtain additional financing on terms favorable to us, if at all. If we are unable to obtain adequate financing or financing on terms satisfactory to us, our ability to continue to support our business growth and to respond to business challenges could leadbe significantly limited.
In addition, because credit ratings are an important factor influencing our ability to access capital and the terms of any new indebtedness, including covenants and interest rates, we could be adversely affected if our credit ratings were downgraded or if they were significantly weaker than those of our competitors. Additionally, credit ratings may not reflect the potential effect of risks relating to the structure or marketing of our debt. Any credit rating initially assigned to our debt that is subsequently lowered or withdrawn for any reason could harm our ability to raise additional capital at acceptable cost and as a result adversely affect our business, results of operations, financial condition and prospects. Our clients and vendors may also consider our credit profile when considering whether to contract with us or negotiating contract terms, and if they were to change their financial relationshipthe terms on which they deal with their vendors, including us. If that were to occur,us, it could materially adversely impacthave a further adverse effect on our business, prospects, results of operations and financial position.condition.
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If our available liquidity is insufficient, our financial condition could be adversely affected and we may be unable to fund contingent deferred acquisition liabilities, and any put options if exercised.
MDC maintains a committed $211.5 million senior secured revolvingWe maintain our credit agreement, due February 3, 2022 (the “Credit Agreement”), together with cash flow from operations and proceeds from our recent notes financing, to fund itsour working capital needs and to fund the exercise of put option obligations and contingent deferred acquisition payments. If MDC is not able to renew or replace its Credit Agreement on favorable terms or at all, or if credit were otherwise unavailable or insufficient under the Credit Agreement, MDC’sour credit agreement, our liquidity could be adversely affected, and MDC’sour ability to fund itsour working capital needs and any contingent obligations with respect to put options or contingent deferred acquisition payments could be adversely affected. MDC hasWe have made acquisitions for which it haswe have deferred payment of a portion of the purchase price, with the deferred acquisition consideration generally payable based on achievement of certain thresholds of future earnings of the acquired company. In addition, a noncontrolling shareholderequityholder in an acquired business often has the right to require MDCthe us to purchase all or part of itssuch holder’s interest, either at specified dates or upon the termination of such shareholder’sholder’s employment with the subsidiary or death (put rights). Payments we are required to be made by the Companymake in respect of deferred acquisition consideration and noncontrolling shareholderequityholder put rights may be significantly higher than the amounts estimated by MDCwe estimate because the actual obligation adjusts based on the performance of the acquired businesses over time. If available liquidity is insufficient, we may be unable to fund contingent deferred acquisition payments.
MDC’s business strategy includes ongoing effortsOur Up-C structure places significant limitations on our cash flow because our principal asset is our interest in OpCo, and, accordingly, we depend on distributions from OpCo to engagepay our taxes and expenses, including payments under the Tax Receivables Agreement.
As part of our umbrella partnership-C corporation (“Up-C”) structure, we are a holding company and our principal asset is our ownership of common units of our operating subsidiary, Stagwell Global LLC (“OpCo”). This structure is designed to enable us to obtain certain tax benefits, and 85% of such tax benefits are payable to Stagwell Media under our Tax Receivables Agreement with Stagwell Media and OpCo. However, we have no independent means of generating revenue or cash flow, and our ability to pay taxes and operating expenses, and to service our liabilities, is dependent upon the financial results and cash flows of OpCo and its subsidiaries, along with the distributions we receive from OpCo. OpCo intends to make payments to us out of available funds, and subject to limitations imposed under the agreements governing our indebtedness, and there can be no assurance that OpCo and its subsidiaries will generate sufficient cash flow to distribute funds to us or that applicable state law and contractual restrictions will permit such distributions. Moreover, because of our Up-C structure, this financing arrangement can give rise to U.S. corporate income tax liabilities for us in acquisitionsrespect of ownershipthe formation of OpCo, and subsequently as OpCo makes cash distributions to us to the extent they are subject to certain technical regulations regarding disguised sales, subject to certain exceptions including for distributions of operating cash flows and leveraged distributions. In such an event, we would depend on further cash distributions from OpCo in order to enable us to pay such tax liabilities.
We also incur expenses related to our operations, which may be significant. We intend, as OpCo’s sole manager, to cause OpCo to make cash distributions to the owners of OpCo membership interests so that we receive (i) an amount sufficient to allow us to fund all of our tax obligations in respect of taxable income allocated to us and (ii) distributions to cover our operating expenses, including any obligations to make payments under the Tax Receivables Agreement. When OpCo makes distributions, Stagwell Media and the other members of OpCo besides us are and will be entitled to receive proportionate distributions based on their economic interests in entitiesOpCo’s common units at the time of such distributions. OpCo’s ability to make such distributions may be subject to various limitations and restrictions, such as restrictions on distributions that would either violate any contract or agreement to which OpCo is then a party, or any applicable law, or that would have the effect of rendering OpCo insolvent or exceed the amounts that OpCo is permitted to distribute under the agreements governing our indebtedness. If we do not have sufficient funds to pay tax or other liabilities or to fund our operations, we may have to borrow funds, which could materially adversely affect our liquidity and financial condition and subject us to various restrictions imposed by any such indebtedness. To the extent that we are unable to make payments under the Tax Receivables Agreement for any reason, such payments generally will be deferred and will accrue interest until paid, but nonpayment for a specified period may constitute a material breach of a material obligation under the Tax Receivables Agreement and therefore accelerate payments due under the Tax Receivables Agreement. Any inability to pay tax or other liabilities or to fund our operations could have a material adverse effect on our business, results of operations, financial condition and prospects.
Our Tax Receivables Agreement with Stagwell Media requires us to make cash payments to Stagwell Media in respect of certain tax benefits to which we may become entitled, and we expect that the payments we are required to make to be substantial, may be required to be made prior to the time that we recognize any associated tax benefits and may make our company a less attractive target to potential acquirers.
In connection with the closing of the Transactions, we entered into the Tax Receivables Agreement with OpCo and Stagwell Media, pursuant to which we are required to make cash payments to Stagwell Media equal to 85% of certain U.S. federal, state and local income tax or franchise tax savings, if any, that we actually realize, or in certain circumstances are deemed to realize, as a result of (i) increases in the marketing communications services industrytax basis of OpCo’s assets resulting from redemptions or exchanges by the other holders of OpCo’s common units, together with a corresponding number of shares of our Class C Common Stock, par value $0.00001 per share (the “Class C Common Stock”), for shares of our Class A Common Stock or cash, as applicable, and
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(ii) certain other strategic transactions.tax benefits related to us making payments under the Tax Receivables Agreement. We expect the amount of the cash payments that we are required to make under the Tax Receivables Agreement to be significant. Any payments made to Stagwell Media under the Tax Receivables Agreement will generally reduce the amount of overall cash flow that may have otherwise been available to us.
The successactual increase in tax basis, as well as the amount and timing of acquisitionsany payments under the Tax Receivables Agreement, varies depending on a number of factors, including, but not limited to, the timing of any future redemptions or strategic investments dependsexchanges, the price of our Class A Common Stock at the time of such redemptions or exchanges, the extent to which redemptions or exchanges are taxable, the amount and timing of the taxable income that we generate in the future, the timing and amount of any earlier payments we make under the Tax Receivables Agreement itself, the tax rates then applicable and the portion of our payments under the Tax Receivables Agreement constituting imputed interest. We expect that, as a result of the increases in the tax basis of OpCo’s tangible and intangible assets attributable to the redeemed or exchanged OpCo common units, the payments that we may make to Stagwell Media could be substantial. The amounts we may be required to pay under the Tax Receivables Agreement will be calculated based in part on the effective integrationmarket value of newly acquired businesses into MDC’s current operations. Such integration isour Class A Common Stock at the time of redemption or exchange and the prevailing federal tax rates applicable to us over the life of the Tax Receivables Agreement (as well as the assumed combined state and local tax rate), and will generally be dependent on our ability to generate sufficient future taxable income to realize all of these tax savings.
Under its amended and restated operating agreement, subject to risksavailability of funds and uncertainties,limitations imposed under the agreements governing our indebtedness, OpCo is generally required from time to time to make distributions in cash to us in amounts that are intended to be sufficient to cover the taxes on our allocable share of the taxable income of OpCo, and OpCo is also required to make pro rata distributions at such time to the other holders of its common units, including realizationStagwell Media, without taking into account the tax savings realized by us that result in our obligations under the Tax Receivables Agreement. There is no guarantee that the amounts or timing of anticipated synergiessuch distributions will be sufficient to cover payments required under the Tax Receivables Agreement, including in the event payments under the Tax Receivables Agreement are due prior to the time that we realize the associated tax benefits. In particular, the Tax Receivables Agreement provides that in the case of a change in control, a material breach of our obligations under the Tax Receivables Agreement, or if, at any time, we elect an early termination of the Tax Receivables Agreement, then the Tax Receivables Agreement will terminate and cost savings,our obligations under the abilityTax Receivables Agreement would accelerate and become due and payable. In such a case, we would be required to make an immediate cash payment to Stagwell Media in an amount equal to the present value of all future payments (calculated using a discount rate equal to SOFR plus 100 basis points) under the Tax Receivables Agreement, which payment would be based on certain assumptions, including that we would have sufficient taxable income to fully utilize all potential future tax benefits that are subject to the Tax Receivables Agreement and that Stagwell Media had exchanged any remaining outstanding common units of OpCo, together with shares of our Class C Common Stock, for shares of our Class A Common Stock.
In addition, the distributions we receive from OpCo may at some times exceed our tax liabilities and our obligations to make payments under the Tax Receivables Agreement. In the event excess cash is distributed to us, our board of directors (our “Board”) will determine the appropriate uses for any excess cash so accumulated, which may include, among other uses, the payment obligations under the Tax Receivables Agreement and the payment of other expenses. We have no obligation to distribute such cash (or other available cash other than any declared dividend) to our stockholders. No adjustments to the redemption or exchange ratio of common units of OpCo, together with shares of our Class C Common Stock, for shares of our Class A Common Stock or cash, as applicable, will be made as a result of either any cash distribution we receive from OpCo or any cash that we retain and attract executivesdo not distribute to our stockholders. To the extent that we do not utilize any excess cash to fund our other expenditures, the other members of OpCo would benefit from any value attributable to such cash balances as a result of their ownership of shares of our Class A Common Stock following a redemption or exchange of their common units of OpCo and clients,shares of our Class C Common Stock. Additionally, no adjustments to the diversionredemption or exchange ratio of management’s attentioncommon units of OpCo and shares of our Class C Common Stock for shares of our Class A Common Stock or cash will be made in the event that we incur liabilities or expenses but do not receive cash distributions from other business concerns,OpCo in sufficient amount to fund such liabilities or expenses.
Risks Related to Accounting and undisclosed or potential legal liabilities of the acquired company. MDC’s failure to address these risks or other problems encountered in connection with our past or future acquisitions and other strategic transactions could cause MDC to fail to realize their anticipated benefits, incur unanticipated liabilities and harm MDC’s business generally. MDC’s acquisitions and other strategic transactions could also result in dilutive issuances of the Company’s equity securities, the incurrence of debt, contingent liabilities, amortization expenses, or impairment of goodwill and/or purchased long-lived assets, and restructuring charges, any of which could harm its financial condition or operating results. Furthermore, the anticipated benefits or value of MDC’s acquisitions and other strategic transactions may not materialize.Tax Issues
MDC’sOur results of operations are subject to currency fluctuation risks.
Although MDC’sour financial results are reported in U.S. dollars, a portion of itsour revenues and operating costs areis denominated in currencies other than the U.S. dollar.dollar, and the functional currency of our foreign operations is generally their respective local currency. As a result, fluctuations in the exchange rate between the U.S. dollar and other currencies, particularly the Canadian dollar, the Euro and the British Pound, may affect MDC’sour financial results and competitive position. Because our consolidated financial statements are presented in U.S. dollars, we must translate revenues and expenses, as well as assets and liabilities, into U.S. dollars at exchange rates in effect during or at the end of each reporting period. Therefore, changes in the value of the U.S. dollar against other currencies will affect our revenues, operating income and the value of balance-sheet items, including
Goodwill,
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intercompany payables and receivables, that are denominated in other currencies. These changes could cause our revenue and net income in U.S. dollars to be higher or lower than our results in local currency when compared against other periods.
In addition, certain of our expenses are incurred in currencies other than those in which we bill for the related services. An increase in the value of certain currencies, such as those listed above, could increase costs for delivery of services overseas by increasing labor and other costs that are denominated in local currency. Our contractual provisions or cost management efforts may not be able to offset their impact, and our currency hedging activities, which are designed to partially offset this impact, may not be successful. This could result in a decrease in the profitability of our contracts that are denominated in such currencies.
Our goodwill, intangible assets and right-of-use assets may become impaired.
We have recorded a significant amount of goodwill and intangible assets in our consolidated financial statements in accordance with GAAP resulting from our acquisition activities, which principally represent the specialized know-how of the workforce at the agencies we have acquired.activities. We test, at least annually, the carrying value of goodwill for impairment, as discussed in Note 2 of the Notes to the Consolidated Financial Statements included herein.impairment. The estimates and assumptions about future results of operations and cash flows made in connection with the impairment testing could differ from future actual results of operations and cash flows. Although we have concluded in 2021 that our goodwill is not impaired, future events could cause us to conclude that the intangible asset values associated with a given operation may become impaired. If MDC concludeswe conclude that any intangible asset and goodwill values are impaired, any resulting non-cash impairment charge could have a material adverse effect on our business, results of operations and financial position. See Note 8condition.
We have identified material weaknesses in our internal control over financial reporting, and if we continue to fail to maintain an effective system of internal control over financial reporting, we may not be able to accurately report our financial results or prevent fraud. As a result, investors could lose confidence in our financial and other public reporting, which would harm our business.
Effective internal control over financial reporting is necessary for us to provide reliable financial reports and, together with adequate disclosure controls and procedures, is designed to prevent fraud. In connection with the Notes to the Consolidated Financial Statements for details on goodwill and intangible asset impairment recorded in the twelve months ended December 31, 2020. 
In addition, we have recorded a significant amountpreparation of right-of-use assets in our consolidated financial statements as of December 31, 2021 and 2020 and for the years then ended, we identified material weaknesses in accordance with GAAPour internal control over financial reporting. A material weakness is a deficiency, or combination of deficiencies, in internal control over financial reporting, such that there is a reasonable possibility that a material misstatement of the company’s annual or interim financial statements will not be prevented or detected on a timely basis. The following material weaknesses have been identified:
We did not effectively select and develop certain information technology (“IT”) general controls related to access and change management controls that led to deficiencies in the design and operation of control activities, including segregation of duties deficiencies. We also had deficiencies in the design and operation of account reconciliations. These deficiencies and a lack of sufficient resources contributed to the potential for there to have been material errors in our financial statements and therefore resulted in the following additional material weaknesses:
Risk Assessment—control deficiencies constituting material weaknesses, either individually or in the aggregate, relating to: (i) identifying, assessing, and communicating appropriate objectives, (ii) identifying and analyzing risks to achieve these objectives, and (iii) identifying and assessing changes in the business that could impact the system of internal controls;
Control Activities—control deficiencies constituting material weaknesses, either individually or in the aggregate, relating to: (i) addressing relevant risks, (ii) providing evidence of performance, (iii) providing appropriate segregation of duties, or (iv) operation at a level of precision to identify all potentially material errors;
Information and Communication—control deficiencies constituting material weaknesses, either individually or in the aggregate, relating to communicating accurate information internally and externally, including providing information pursuant to objectives, responsibilities, and functions of internal control; and
Monitoring—control deficiencies constituting material weaknesses, either individually or in the aggregate, relating to monitoring activities to ascertain whether the components of internal control are present and functioning.
These material weaknesses have not been remediated as of the date of this Form 10-K. Any failure to remediate such material weaknesses or to implement required new or improved controls, or difficulties encountered in their implementation, could cause us to fail to meet our reporting obligations.
In addition, as a result of the adoptionmerger between MDC and SMG on August 2, 2021, and the acquisition of Accounting Standards Codification, LeasesGoodStuff Holdings Limited (“ASC 842”GoodStuff”). Upon on December 31, 2021, management excluded from its assessment of internal control over financial reporting as of December 31, 2021, the internal control over financial reporting of SMG and GoodStuff, which together constituted 44% of total assets (excluding goodwill, intangible and right of use assets) and 59% of total revenue as of and for the year ended December 31, 2021. We are aware that SMG had previously identified and disclosed the following material weaknesses:
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SMG did not maintain a triggering event, we testsufficient complement of personnel with an appropriate degree of internal controls and accounting knowledge, experience and training commensurate with its accounting and reporting requirements;
SMG did not establish effective controls in response to the right-of-use assetsrisks of material misstatement, including designing and maintaining formal accounting policies, procedures and controls over journal entries, significant accounts and disclosures, in order to achieve complete and accurate financial accounting, reporting and disclosures;
SMG did not design and maintain effective controls over information technology (“IT”) general controls for impairment,information systems that are relevant to the preparation of its financial statements. Specifically, SMG did not design and maintain: (i) program change management controls for the financial systems to ensure that information technology program and data changes affecting financial IT applications and underlying accounting records are identified, tested, authorized and implemented appropriately; (ii) appropriate user access controls to ensure appropriate segregation of duties and that adequately restrict user and privileged access to financial applications, programs and data to appropriate SMG personnel; (iii) computer operations controls to ensure critical data interfaces between systems are appropriately identified and monitored, and data backups are authorized and restorations monitored; and (iv) testing and approval controls for program development to ensure that new software development is aligned with business and IT requirements; and
SMG did not establish a sufficient risk assessment process to identify risks of material misstatement due to fraud and/or error and implement controls against such risks.
In addition, any testing by us, as discussedand when required, conducted in Note 2accordance with Section 404 of the NotesSarbanes-Oxley Act (“Section 404”), or any subsequent testing by our independent registered public accounting firm, as and when required, may reveal further deficiencies in our internal control over financial reporting that are deemed to be significant deficiencies or material weaknesses or that may require prospective or retroactive changes to our financial statements or identify other areas for further attention or improvement. Inferior internal controls could also cause investors to lose confidence in the Consolidated Financial Statements included herein. accuracy and completeness of our reported financial information, which could negatively affect the market price of our Class A Common Stock.
If a right-of-use asset is impaired, the charge could have a material adverse effectour judgments or estimates relating to our critical accounting policies are based on assumptions that change or prove to be incorrect, our results of operations could fall below expectations of securities analysts and investors, resulting in a decline in our stock price.
The preparation of our financial position. See Note 10statements in conformity with GAAP requires management to make judgments, estimates, and assumptions that affect the amounts reported in the consolidated financial statements and accompanying notes. We base our estimates on historical experience and on various other assumptions that we believe to be reasonable under the circumstances, as provided in the section titled “Management’s Discussion and Analysis of Financial Condition and Results of Operations,” the Notesresults of which form the basis for making judgments about the carrying values of assets, liabilities, and equity, and the amount of revenue and expenses that are not readily apparent from other sources. Our results of operations may be adversely affected if our assumptions change or if actual circumstances differ from those in our assumptions, which could cause our results of operations to fall below the Consolidated Financial Statements for details on lease impairments recordedexpectations of securities analysts and investors, resulting in a decline in the trading price of our Class A Common Stock. Significant judgments, estimates, and assumptions used in preparing our consolidated financial statements include, or may in the future include, those related to revenue recognition, business combinations, deferred acquisition consideration, noncontrolling and redeemable noncontrolling interests, goodwill and intangible assets, right-of-use assets. lease assets, and income taxes.
We may be subject to adverse tax consequences, such as those related to changes in tax laws or tax rates or their interpretations, and the related application of judgment in determining our global provision for income taxes, deferred tax assets or liabilities or other tax liabilities given the ultimate tax determination is uncertain.

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We and OpCo are a Canada-domiciled multinational company subject to tax in multiple U.S. and foreign tax jurisdictions. Significant judgment is required in determining our global provision for income taxes, deferred tax assets or liabilities and in evaluating our tax positions on a worldwide basis. While we believe our tax positions are consistent with the tax laws in the jurisdictions in which we conduct our business, it is possible that jurisdictional tax authorities may take a contrary view, which may have a significant impact on our global provision for income taxes. Additionally, as a pass-through entity for U.S. tax purposes, OpCo is required to make periodic distributions to (i) us, to enable us to pay taxes allocable to our investment in OpCo, and (ii) the holders of OpCo’s common units and corresponding shares of our Class C Common Stock. If our or OpCo’s effective tax rate were to increase, such obligations to make tax distributions will correspondingly increase. See “—Risks Related to Our Capital Structure and Financing—Our Up-C structure places significant limitations on our cash flow because our principal asset is our interest in OpCo, and, accordingly, we depend on distributions from OpCo to pay our taxes and expenses, including payments under the Tax Receivables Agreement.”
Tax laws are dynamic and subject to change as new laws are passed and new interpretations of the law are issued or applied. The U.S.For example, the United States recently enacted significant tax reform, and certain provisions of the new law may
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adversely affect us. In addition, the Biden administration has proposed several corporate tax increases, including raising the U.S. corporate income tax rate and greater taxation of international income, which, if enacted, could adversely affect our tax liability, and governmental tax authorities are increasingly scrutinizing the tax positions of companies. Many countries in the European Union, as well as a number of other countries and organizations such as the Organization for Economic Cooperation and Development, are actively considering changes to existing tax laws that, if enacted, could increase our tax obligations in countries where we do business. If the U.S. or other foreign tax authorities change applicable tax laws, our overall taxes could increase, as well as OpCo’s obligations to make tax distributions, and our business, financial condition or results of operations may be adversely impacted.
Risks Relating to Our Class A Shares
Future issuances of equity securities, which may include securities that would rank senior to our Class A shares, may cause dilution to our existing shareholders and adversely affect the market price of our Class A shares.
The market price of our Class A shares could decline as a result of sales of a large number of our Class A shares in the market, or the sale of securities convertible into a large number of our Class A shares. The perception that these sales could occur may also depress the market price of our Class A shares. On March 7, 2017, we issued 95,000 Series 4 convertible preference shares (the “Series 4 Preference Shares”) with an initial aggregate liquidation preference of $95.0 million, which will be convertible into Class A shares or our Series 5 convertible preference shares at a current conversion price of $7.42 per share. Pursuant to the Goldman Letter Agreement, the conversion price would (subject to the closing of the Transactions) be reduced to $5.00 per share, subject to entry into definitive documentation between MDC and the holder. On March 14, 2019, we issued 50,000 Series 6 convertible preference shares (the “Series 6 Preference Shares” and, together with the Series 4 Preference Shares, the “Preference Shares”) with an initial aggregate liquidation preference of $50.0 million, which will be convertible into Class A shares or our Series 7 convertible preference shares at an initial conversion price of $5.00 per share.  The terms of the Preference Shares provide that the conversion price may be reduced, which would result in the Preference Shares being convertible into additional Class A shares upon certain events, including distributions on our Class A shares or issuances of additional Class A shares or equity-linked securities, at a price less than the then-applicable conversion price. The issuance of Class A Shares upon conversion of the Preference Shares would result in immediate and substantial dilution to the interests of our Class A shareholders. In addition, the holders of the Preference Shares may ultimately receive and sell all of the shares issuable in connection with the conversion of such Preference Shares, which could result in a decline in the market price of our Class A shares.  The market price of our Class A shares may also be affected by factors, such as whether the market price is near or above the conversion price, that could make conversion of the Preference Shares more likely.
Further, the Preference Shares rank senior to the Class A shares, which could affect the value of the Class A shares on liquidation or, as a result of contractual provisions, on a change in control transaction. For example, pursuant to the related purchase agreements, the Company has agreed, with certain exceptions, not to become party to certain change in control transactions that are approved by the Board other than a qualifying transaction in which holders of Preference Shares are entitled to receive cash or qualifying listed securities with a value equal to the then-applicable liquidation preference plus accrued and unpaid dividends. See Note 15 of the Notes to the Consolidated Financial Statements for more information regarding the Series 4 Preference Shares and the Series 6 Preference Shares.
Additionally, any convertible or exchangeable securities that we issue may have rights, preferences and privileges more favorable than those of our Class A shares, and may result in dilution to owners of our Class A shares. Because our decision to issue additional debt or equity securities in any future offering will depend on market conditions and other factors beyond our control, we cannot predict or estimate the amount, timing or nature of our future issuances. Also, we cannot predict the effect, if any, of future issuances of our Class A shares on the market price of our Class A shares.
Our shares of common stock are thinly traded and our stock price may be volatile.
The market price of our Class A Shares has been subject to wide fluctuations, and this volatility may continue. Among the factors that could affect the price of our Class A Shares are the risks described in this “Risk Factors” section and other factors, including:
developments or announcements related to the Proposed Transactions;
quarterly variations in our operating results compared to market expectations;
changes in expectations as to our future financial performance;
a lack of liquidity in the market for our Class A Shares;
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actual or expected sales of our Class A Shares by our shareholders;
general market conditions; and
domestic and international economic, legal and regulatory factors, including the effect of COVID-19 on these factors.

Risks Relating to Our Indebtedness
The indenture governing the Senior Notes and the Credit Agreement governing our secured line of credit contain various covenants that limit our discretion in the operation of our business.
MDC has Senior Notes due 2024 outstanding in the aggregate principal amount of $870.3 million. The indenture governing the Senior Notes and the Credit Agreement governing our lines of credit contain various provisions that limit our discretion in the operation of our business by restricting our ability to:
sell assets;
pay dividends and make other distributions;
redeem or repurchase our capital stock;
incur additional debt and issue capital stock;
create liens;
consolidate, merge or sell substantially all of our assets;
enter into certain transactions with our affiliates;
make loans, investments or advances;
repay subordinated indebtedness;
undergo a change in control;
enter into certain transactions with our affiliates;
engage in new lines of business; and
enter into sale and leaseback transactions.
These restrictions on our ability to operate our business in our discretion could seriously harm our business by, among other things, limiting our ability to take advantage of financing, mergers and acquisitions and other corporate opportunities. The Credit Agreement is subject to various additional covenants, including a senior leverage ratio, a total leverage ratio, a fixed charge coverage ratio, and a minimum EBITDA level (as defined per the Credit Agreement). Events beyond our control could affect our ability to meet these financial tests, and we cannot assure you that they will be met.
Our substantial indebtedness could adversely affect our cash flow and prevent us from fulfilling our obligations, including the Senior Notes.
The net carrying value of MDC’s indebtedness was $843.2 million, net of debt issuance costs, as of December 31, 2020. In addition, we expect to make additional drawings under the Credit Agreement from time to time. As a holding company, our ability to pay principal and interest on our indebtedness is dependent on the generation of cash flow by and distributions from our subsidiaries. Our subsidiaries’ business may not generate sufficient cash flow from operations to meet MDC’s debt service and other obligations. If we are unable to meet our expenses and debt service obligations, we may need to obtain additional debt, refinance all or a portion of our indebtedness on or before maturity, sell assets or raise equity. We may not be able to obtain additional debt, refinance any of our indebtedness, sell assets or raise equity on commercially reasonable terms or at all, which could cause us to default on our obligations and impair our liquidity. Our inability to generate sufficient cash flow to satisfy our debt obligations, to obtain additional debt or to refinance our obligations on commercially reasonable terms would have a material adverse effect on our business, financial condition and results of operations.
Further, we currently receive senior unsecured and long-term debt and corporate quality ratings from Standard & Poor’s Rating Services and Moody’s Investor Service Inc. Our ratings are subject to periodic review, and we cannot assure you that we will be able to retain our current or any future ratings. If our ratings are reduced from their current levels, this could further adversely affect our liquidity and our business, financial condition and results of operation.
If we cannot make scheduled payments on our debt, we will be in default and, as a result, our debt holders could declare all outstanding principal and interest to be due and payable; the lenders under the Credit Agreement could terminate their commitments to loan us money and foreclose against the assets securing our borrowings; and we could be forced into bankruptcy or liquidation. Our level of indebtedness could have important consequences. For example, it could:
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make it more difficult for us to satisfy our obligations with respect to the Senior Notes;
make it difficult for us to meet our obligations with respect to our contingent deferred acquisition payments;
limit our ability to increase our ownership stake in our Partner Firms;
increase our vulnerability to general adverse economic and industry conditions;
require us to dedicate a substantial portion of our cash flow from operations to payments on our indebtedness, thereby reducing the availability of our cash flow to fund working capital and other activities;
limit our flexibility in planning for, or reacting to, changes in our business and the advertising industry, which may place us at a competitive disadvantage compared to our competitors that have less debt; and
limit, particularly in concert with the financial and other restrictive covenants in our indebtedness, our ability to borrow additional funds or take other actions.
Despite our current debt levels, we may be able to incur substantially more indebtedness, which could further increase the risks associated with our leverage.
We may incur substantial additional indebtedness in the future. The terms of our Credit Agreement and the indenture governing the 7.50% Notes permit us and our subsidiaries to incur additional indebtedness subject to certain limitations. If we or our subsidiaries incur additional indebtedness, the related risks that we face could increase.
We are a holding company dependent on our subsidiaries for our ability to service our debt.
MDC is a holding company with no operations of our own. Consequently, our ability to service our debt is dependent upon the earnings from the businesses conducted by our subsidiaries. Our subsidiaries are separate and distinct legal entities. Although our operating subsidiaries have generally agreed to allow us to consolidate and “sweep” cash, subject to the timing of payments due to noncontrolling interest holders, any distribution of earnings to us from our subsidiaries is contingent upon the subsidiaries’ earnings and various other business considerations. Also, our right to receive any assets of any of our subsidiaries upon their liquidation or reorganization, and therefore the right of the holders of common stock to participate in those assets, will be structurally subordinated to the claims of that subsidiary’s creditors. In addition, even if we were a creditor of any of our subsidiaries, our rights as a creditor would be subordinate to any security interest in the assets of our subsidiaries and any indebtedness of our subsidiaries senior to that held by us.
Risks Relating to the Proposed Transactions
The Proposed Transactions may give rise to taxable income in the United States for the Company and its subsidiaries, and there can be no assurances that material adverse tax consequences will not resultresulting from the Proposed Transactions or related transactions in Canada, the U.S.,United States or other jurisdictions. Any such adverse tax consequences could adversely affect
In connection with the Combined Company or its share price, following completion of the Proposed Transactions.
TheTransactions, MDC completed a redomiciliation from the federal jurisdiction of Canada to the State of Delaware (the “Redomiciliation”). We believe that the Redomiciliation should qualifyqualifies as a “reorganization” under section 368(a) of the Internal Revenue Code. Specifically, the Redomiciliation should beCode (the “Code”) and treated, for U.S. federal income tax purposes, as if the CompanyMDC (i) transferred all of its assets and liabilities to a new U.S. corporation (MDC Delaware)(“New MDC”) in exchange for all of thesuch new corporation’s outstanding stock of MDC Delaware and (ii) then distributed the stock of New MDC Delaware that the Companyit received in the transaction to the Company’sits shareholders in liquidation of MDC. Additionally, we believe the Company. Additionally, the Company expects the Business Combination toTransactions should be treated for tax purposes as a deemed transfer by New MDC of its assets to OpCo and an assumption of New MDC’s liabilities by OpCo in a transaction intended to qualify as a contribution to OpCo in exchange for OpCo Common UnitsOpCo’s common units or OpCo Preferred Unitspreferred units under section 721 of the Internal Revenue Code, of 1986, as amended, and any successor provision of U.S. federal law (the “Code”), and that Stagwell’s contributionsStagwell Media’s contribution of its businesses to OpCo is similarly intended to be subject to section 721 of the Code. Certain elements of the structure can be expected to give rise to corporate taxable income for the Combined Company. Additionally, because setting up the Up-C structure in the Business Combination involves a contribution by New MDC of its assets to OpCo, and an assumption by OpCo of New MDC’s liabilities, the flexibility of the Company, MDC Delaware, New MDC and OpCo to incur certain liabilities or fund certain expenses outside of the ordinary course of their businesses prior to effecting the Proposed Transactions will be significantly limited, including certain liabilities incurred in connection with implementing the Proposed Transactions, as such liabilities could trigger unanticipated tax costs for New MDC in connection with the implementation of the Proposed Transactions. To the extent that liabilities assumed by OpCo as part of the Proposed Transactions are viewed as non-ordinary course liabilities, such assumption
We may give rise to U.S. corporate taxable income for New MDC resulting from the assumption. Additionally, to the extent OpCo is treated as assuming such a liability, under relevant U.S. tax rules a portion of OpCo’s other liabilities may also be recharacterized and give rise to additional corporate taxable income for New MDC.
There can be no assurances thatface material additional adverse U.S. tax consequences will notas a result fromof the Proposed Transactions, and there can be no assurance that the Internal Revenue Service willmay not agree with or notmay otherwise challenge the Company’sour position on the tax treatment of the Proposed Transactions or of internal restructuring transactions undertaken prior
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to, after, or in connection with the Proposed Transactions, which could result in higher U.S. federal tax costs for the Combined Company than currently anticipated,we anticipate, including a reduction in the net operating loss carryforwards of Maxxcom Inc. (which will become tax attributescertain of the Combined Company as a result of the Proposed Transactions).
The Company hasour subsidiaries. We have not applied for a ruling related to the Proposed Transactions and doesdo not intend to do so. Any adverse tax consequences resulting from the Proposed Transactions or theour operations as a combined company could have an adverse effect on our business, results of the Combined Company after the Proposed Transactions could adversely affect the Combined Company or its share price following the completion of the Proposed Transactions.operations, financial condition and cash flows. Moreover, U.S. tax laws significantly limit the Combined Company’sour ability to redomicile outside of the U.S. once the Proposed Transactions are complete.United States.
The Redomiciliation may give rise to significant Canadian corporate tax.
AsIn addition, as a result of the Redomiciliation, the Company expects to incurwe incurred a significant Canadian corporate tax liability which is estimated and included in the amount of approximately $21 million.Accruals and other liabilities in our consolidated financial statements. However, such amount is only an estimate and the actual amount of Canadian corporate tax liability may be significantly higher than the Company’sour estimate.
For purposes of the Canadian Tax Act, the Company’sMDC’s taxation year will bewas deemed to have ended immediately prior to it ceasing to be a resident of Canada as a result of the Redomiciliation. Immediately prior to the time of this deemed year end, the Company will beMDC was deemed to have disposed of each of its properties for proceeds of disposition equal to the fair market value of such properties at that time and will bewas deemed to have reacquired such properties for a cost amount equal to that fair market value. The Company will beMDC was subject to income tax under Part I of the Canadian Tax Act on any income and net taxable capital gains which arise as a result of this deemed disposition (after the utilization of any available capital losses or non-capital losses). The Company will and was also be subject to “emigration tax” under Part XIV of the Canadian Tax Act on the amount by which the fair market value, immediately before the Company’sMDC’s deemed year end, of all of its properties exceedsexceeded the total of certain of its liabilities and the paid-up capital, determined for purposes of that emigration tax, of all the issued and outstanding shares of the CompanyMDC immediately before such deemed year end.
The quantum of Canadian federal income tax payable by the CompanyMDC as a result of the Redomiciliation will dependdepends upon a number of considerations including the fair market value of its properties, the amount of its liabilities, the Canada-U.S. dollar exchange rate, itsMDC’s shareholder composition, as well as certain Canadian tax attributes, accounts and balances of the Company, each as of the time the Redomiciliation becomes effective on the Redomiciliation Effective Date (the “Redomiciliation Effective Time”). Prior to the Redomiciliation Effective Time, there is no certainty that the fair market value of the properties of the Company will not increase, and there is no certainty that the estimated fair market value of the properties of the Company or the amounts of its relevant tax attributes will be accepted by Canadian federal tax authorities, which may result in additional taxes payable as a resulttime of the Redomiciliation. The Company hasWe have not applied to the Canadian federal tax authorities for an advancea tax ruling relating to the Redomiciliation and doesdo not intend to do so. Additionally, it is possible that valuationsso, and implied valuationsthe Canadian federal tax authorities may not agree with or may otherwise challenge our position on the tax treatment of the Company’s property are made availableRedomiciliation, which may be relevantcould result in assessing the potentialhigher Canadian corporate tax costs of the Redomiciliation. As a result, the quantum of Canadian tax payable by the Company may significantly exceed the Company’s estimates that are reflected in the Form S-4.liabilities than we anticipate. Any such adverse tax consequences could adversely affect our business, results of operation, financial condition and cash flows.
Risks Related to Ownership of Our Class A Common Stock and Our Status as a Public Company
Our stock price may be volatile.
The trading price of our Class A Common Stock may fluctuate substantially and may be lower than its current price. This may be especially true for companies like ours with a small public float. If an active market for our securities develops and continues, the Combined Companytrading price of our securities could be volatile and its share price.
Ifsubject to wide fluctuations. The trading price of our securities depends on many factors, including those described elsewhere in this “Risk Factors” section, many of which are beyond our control and may not be related to our operating performance. These fluctuations could cause you to lose all or part of your investment in our securities since you might be unable to sell them at or above the IRS does not agree with the Company’s determinationprice you paid for them. Any of the “all earnings and profits amount” attributable to the Company’s shares, certain U.S. Holders may owe a higher than anticipated amount of U.S. federal income taxes as a result of the Proposed Transactions (and specifically, the Redomiciliation).
Subject to the potential application of the passive foreign investment company (as defined under Section 1297 of the Code) rules, certain beneficial owners of the Company’s Class A Shares or Class B Shares that are, for U.S. federal income tax purposes, (i) individual citizens or residents of the United States; (ii) corporations created or organized in the United States or in any state thereof; (iii) estates the income of which is subject to United States federal income tax regardless of its source; or (iv) trusts if (a) a court within the United States can exercise primary supervision over the administration of the trust or (b) they have a valid election in place to be treated as a United States person and one or more United States persons has authority to control all substantial decisions of the trust (each such person, a “U.S. Holder”) that, at the time of the Redomiciliation, (i) own shares of the Company with a fair market value of $50,000 or more and (ii) would otherwise recognize taxable gain for U.S. federal income tax purposes with respect to their shares of the Company in connection with the Proposed Transactions (and specifically, the Redomiciliation), may make the “all earnings and profits” election with respect to their shares of the Company in lieu of recognizing such taxable gain. A U.S. Holder that validly makes such “all earnings and profits” election will be required to include in income, as a deemed dividend, the “all earnings and profits amount” (as defined under applicable Treasury Regulations) that is attributable, under U.S. tax principles, to such U.S. Holder’s shares of the Company. Additionally, U.S. persons that own directly, indirectly or constructively (under specified attribution rules), 10% or more of the total combined voting power or of the total value of all classes of the Company’s equity (each such person, a “10% U.S. Shareholder”) may be subject to special rules which depend on the Company’s calculation of its earnings and profits.
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factors listed below could have a material adverse effect on your investment in our securities and our securities may trade at prices significantly below the price you paid for them. In such circumstances, the trading price of our securities may not recover and may experience a further decline.
Factors affecting the trading price of our securities may include (but are not limited to):

market conditions in the broader stock market in general, including the economic effects of the ongoing military conflict between Russia and Ukraine and economic sanctions and other government responses thereto, or in our industry in particular;
actual or anticipated fluctuations in our quarterly financial results or the quarterly financial results of companies perceived to be similar to us;
changes in the market’s expectations about our operating results;
the public’s reaction to our press releases, other public announcements and filings with the Securities and Exchange Commission;
rumors and speculation in the press or investment community or on social media about us, our clients or companies perceived to be similar to us;
actual or anticipated developments in our business, competitors’ businesses or the competitive landscape generally;
the operating results failing to meet the expectation of securities analysts or investors in a particular period;
our operating results failing to meet the guidance we may issue from time to time;
changes in financial estimates and recommendations by securities analysts concerning us or the market in general;
the timing of the achievement of objectives under our business plan and the timing and amount of costs we incur in connection therewith;
short selling of our Class A Common Stock or related derivative securities;
actions by hedge funds, short term investors, activist stockholders or stockholder representative organizations;
operating and stock price performance of other companies that investors deem comparable to ours;
changes in laws and regulations affecting our business;
commencement of, or involvement in, litigation or investigations involving us;
changes in our capital structure, such as future issuances of securities or the incurrence of additional debt;
the volume of our Class A Common Stock available for public sale;
any major change in our Board or management;
sales of substantial amounts of our Class A Common Stock by our directors, officers or significant stockholders or the perception that such sales could occur;
the extent to which retail and other individual investors (as distinguished from institutional investors), invest in our Class A Common Stock;
sudden increases in the demand for our Class A Common Stock, including as a result of any “short squeezes”;
speculative trading that is not primarily motivated by our announcements or the condition of our business;
general economic and political conditions such as recessions, interest rates, “trade wars,” pandemics (such as COVID-19) and acts of war or terrorism; and
other risk factors described in this “Risk Factors” section.
Broad market and industry factors may materially harm the market price of our securities irrespective of our operating performance. The stock market in general and Nasdaq in particular have experienced significant price and volume fluctuations that have often been unrelated or disproportionate to the operating performance of the particular companies affected. The trading prices and valuations of these stocks, and of our Class A Common Stock, may not be predictable. A loss of investor confidence in the market for the stocks of other companies which investors perceive to be similar to ours could depress our stock price regardless of our business, prospects, financial condition or results of operations. Broad market and industry factors, including, most recently, the impact of the COVID-19 pandemic, and any other global pandemics, as well as general economic, political and market conditions such as recessions or interest rate changes, may seriously affect the market price of our Class A Common Stock, regardless of our actual operating performance. In addition, the trading price of our Class A Common Stock
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The Company is currentlymay be adversely affected by third parties trying to drive down or drive up the market price. Short sellers and others, some of whom post anonymously on social media, may be positioned to profit if our stock declines or otherwise exhibits volatility, and their activities can negatively affect our stock price and increase the volatility of our stock price. These broad market and industry factors could seriously harm the market price of our Common Stock, regardless of our operating performance. A decline in the processmarket price of determining its historical earningsour securities also could adversely affect our ability to issue additional securities and profitsour ability to obtain additional financing in the future.
In addition, in the past, following periods of volatility in the overall market and the market prices of particular companies’ securities, securities class action litigations have often been instituted against these companies. Litigation of this type, if instituted against us, could result in substantial costs and a diversion of our management’s attention and resources. Any adverse determination in any such litigation or any amounts paid to settle any such actual or threatened litigation could require that we make significant payments.
If our operating and financial performance in any given period does not meet any guidance that we provide to the public, the market price for our Class A Common Stock may decline.
We have in the past provided, and may from time to time provide, guidance regarding our future performance that represents our management’s estimates as of the date such guidance is provided. Any such guidance is based upon a number of assumptions with respect to future business decisions (some of which may change) and estimates that, while presented with numerical specificity, are inherently subject to significant business, economic and competitive uncertainties and contingencies (many of which are beyond our control, including those related to the COVID-19 pandemic). Guidance is necessarily speculative in nature, and it can be expected that some or all of the assumptions that inform such guidance will not materialize or will vary significantly from actual results. Accordingly, our guidance is only an estimate of what management believes is realizable as of the date such guidance is provided. Actual results may vary from such guidance and the variations may be material. Investors should also expectsrecognize that the reliability of any forecasted financial data diminishes the farther in the future that the data is forecast. In light of the foregoing, investors should not place undue reliance on our financial guidance and should carefully consider any guidance we may publish in context. In addition, if, in the future, our operating or financial results for a particular period do not meet any guidance we provide or the expectations of investment analysts, or if we reduce our guidance for future periods, the market price of our Class A Common Stock may decline. In addition, even though we have issued public guidance in the past, we are not obligated to and may determine its earningsnot to continue to do so in the future.
A significant portion of our Class A Common Stock is restricted from immediate resale but may be sold into the market in the future, which could negatively affect the market price of our Class A Common Stock.
As of February 28, 2021, Stagwell Media beneficially owned approximately 65% of our outstanding shares of Class A Common Stock on an as-converted basis. Although the shares held by Stagwell Media are subject to securities law restrictions on sales by affiliates, we, Stagwell Media and profitscertain other parties are party to a registration rights agreement pursuant to which, among other things and subject to certain restrictions, we are required to file with the Securities and Exchange Commission a registration statement registering for resale the shares of our Class A Common Stock that are held by, or are issuable upon exchange of units of OpCo (in combination with corresponding shares of our Class C Common Stock) held by, such parties, and to conduct certain underwritten offerings upon the request of holders of registrable securities, including direct and indirect transferees of such holders. In addition, we are party to a securities purchase agreement pursuant to which we are required to register for resale the shares of Class A Common Stock issued upon the conversion of our previously outstanding Series 8 convertible preferred stock.
As such, sales of a substantial number of shares of Class A Common Stock in the public market could occur at any time. These sales, or the perception in the market that the holders of a large number of shares intend to sell shares, could reduce the market price of Class A Common Stock.
We are a “controlled company” within the meaning of the applicable rules of Nasdaq and, as a result, qualify for exemptions from certain corporate governance requirements. Our stockholders will not have the same protections afforded to stockholders of companies that are not controlled companies, and the interests of our controlling stockholder may differ from the interests of other stockholders.
Our CEO and Chairman, Mark Penn, beneficially owns or controls approximately 65% of the voting power of our Common Stock. As a result, we are a “controlled company” within the meaning of the Nasdaq rules, and as a result, we qualify for exemptions from certain corporate governance requirements. Under these rules, a company of which more than 50% of the voting power for the taxable yearelection of directors is held by an individual, group or another company is a “controlled company” and may elect not to comply with certain corporate governance requirements, including the requirements to have: (a) a majority of independent directors on the board; (b) a nominating committee comprised solely of independent directors; (c) compensation of executive officers determined by a majority of the Redomiciliation ending withindependent directors or a compensation committee comprised solely of independent directors; and (d) director nominees selected, or recommended for the selection by the board, either by a majority of the independent directors or a nominating committee comprised solely of independent directors. Although as of the date of
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this prospectus, we do not utilize any of these exemptions, we may elect to utilize one or more of these exemptions for so long as we remain a “controlled company.” As a result, our stockholders may not have the closingsame protections afforded to stockholders of companies that are subject to all of the Redomiciliation (the “Redomiciliation Effective Date”). Although the Company will not completeNasdaq corporate governance requirements.
In addition, this determination until after completion of the Proposed Transactions, the Company currently expects to have a significant amount of earnings and profits for the taxable year of the Redomiciliation. The calculation of “all earnings and profits” depends on the applicable shareholder’s periodconcentration of ownership and voting power allows Mr. Penn to control our decisions, including matters requiring approval by our stockholders (such as, subject to certain limitations, the outcomeelection of directors and the approval of mergers or other extraordinary transactions), regardless of whether or not other stockholders believe that the transaction is in their own best interests. Such concentration of voting power could also have the effect of delaying, deterring or precluding a change of control or other business combination that might otherwise be beneficial to our stockholders, could deprive our stockholders of an opportunity to receive a premium for their Class A Common Stock as part of a sale of our company and might ultimately affect the market price of our Class A Common Stock.
Securities or industry analysts may differ basednot publish or cease publishing research or reports about us, our business, our market, or publish negative opinions about our company or the price of our Class A Common Stock, which could cause the price and trading volume of our Class A Common Stock to decline.
The trading market for our Class A Common Stock will be influenced by the research and reports that industry or securities analysts may publish about us, our business and operations, our market or our competitors. Securities and industry analysts do not currently publish research on us. If no securities or industry analysts commence coverage of us, our stock price and trading volume would likely be negatively impacted. In addition, we have no control over equity research analysts or the content of their reports, and if any of the analysts who may choose to cover us make negative recommendations regarding our stock or issue other unfavorable commentary or research. or provide more favorable relative recommendations about our competitors, the price of our Class A Common Stock would likely decline. If any analyst who may cover us were to cease coverage of us or fail to regularly publish reports on us, we could lose visibility in the financial markets, which could cause our stock price or trading volume to decline.
There is no guarantee that an active and liquid public market for our securities will be sustained.
A liquid trading market for our Class A Common Stock may not be sustained. In the absence of a liquid public trading market:
you may not be able to liquidate your investment in shares of our Class A Common Stock;
you may not be able to resell your shares of our Class A Common Stock at or above the price you paid for them;
the market price of shares of our Class A Common Stock may experience significant price volatility; and
there may be less efficiency in carrying out your purchase and sale orders.
Additionally, if our Class A Common Stock becomes delisted from Nasdaq for any reason, and is quoted on the particular shareholder. At this stage, thereOTC Bulletin Board, an inter-dealer automated quotation system for equity securities that is not a national securities exchange, the liquidity and price of our Class A Common Stock may be more limited than if we were quoted or listed on Nasdaq or another national securities exchange. You may be unable to sell your shares of Class A Common Stock unless a market can be no assurances regardingsustained.
We do not intend to pay dividends on our common stock and, consequently, your ability to achieve a return on your investment will depend on appreciation in the “allprice of the Class A Common Stock.
We do not intend to declare and pay dividends on our common stock for the foreseeable future. We currently intend to invest future earnings, if any, to fund growth, to develop business, for working capital needs and profits amount.”for general corporate purposes. In general,addition, certain provisions of Delaware law and our outstanding indebtedness impose requirements that may restrict our ability to pay cash dividends on our common stock. Therefore, you are not likely to receive any cash dividends on shares of our Class A Common Stock for the “all earningsforeseeable future, and profits amount” attributable tothe success of an investment in the shares of our Class A Common Stock will depend upon any future appreciation in their market price. The market price of shares of our Class A Common Stock may never appreciate and may decrease.
We may issue additional shares of our Class A Common Stock or other equity securities without your approval, which would dilute your ownership interests and may depress the Company held bymarket price of your shares.
We may issue additional shares of our Class A Common Stock or other equity securities of equal or senior rank in the future in connection with, among other things, future acquisitions, repayment of outstanding indebtedness or under our equity incentive plans, without stockholder approval, in a particular U.S. Holder should depend onnumber of circumstances. Our issuance of additional shares of our Class A Common Stock or other equity securities of equal or senior rank could have the Company’s accumulated earningsfollowing effects:
your proportionate ownership interest in us will decrease;
the relative voting strength of each previously outstanding share of Common Stock may be diminished; or
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the market price of our stock may decline.
Some provisions of Delaware law and profitsour certificate of incorporation and bylaws may deter third parties from acquiring us and diminish the datevalue of our Class A Common Stock.
In addition to protections afforded under the DGCL, or certificate of incorporation and bylaws contain provisions that could have the effect of delaying or preventing changes in control or changes in management or to our Board. These provisions include, among other things:
no cumulative voting in the election of directors, which limits the ability of minority stockholders to elect director candidates; and
the ability of our Board to issue shares of preferred stock in one or more series and, with respect to each such series, to fix the number of shares constituting such series and the designations, powers, preferences, rights, qualifications, limitations and restrictions in respect of the shares of such series, without stockholder approval, which could be used to significantly dilute the Company were acquired by such U.S. Holder throughownership of a hostile acquirer.
These provisions in our certificate of incorporation and our bylaws, as well as provisions of Delaware law, may discourage, delay or prevent a transaction involving a change in our control that is in the Redomiciliation Effective Date. The determinationbest interest of our minority stockholders. Even in the absence of a takeover attempt, the existence of these provisions may adversely affect the prevailing market price of our Class A Common Stock if they are viewed as discouraging future takeover attempts. These provisions could also make it more difficult for stockholders to nominate directors for election to our Board and take other corporate actions and may also discourage acquisition proposals, or delay or prevent a change in control, which could depress the trading price of our Class A Common Stock.
Our certificate of incorporation designates the Court of Chancery of the Company’s earningsState of Delaware as the sole and profits isexclusive forum for certain types of actions and proceedings that may be initiated by stockholders and designates the United States federal district courts as the exclusive forum for resolving any complaint asserting a complex determinationcause of action arising under the Securities Act, which could limit the ability of our stockholders to obtain a favorable judicial forum for disputes with us or with our directors, officers or employees and may discourage stockholders from bringing such claims.
Our certificate of incorporation provides that, subject to limited exceptions, the Court of Chancery of the State of Delaware will be impactedthe exclusive forum for:
any derivative action or proceeding brought on behalf of our company;
any action or proceeding asserting a claim of breach of a fiduciary duty owed by numerous factors.any current or former director, officer or other employee or stockholder of our company to us or our stockholders;
any action or proceeding asserting a claim arising pursuant to any provision of the DGCL (or any successor provision thereto) or as to which the DGCL (or any successor provision thereto) confers jurisdiction on the Court of Chancery of the State of Delaware;
any action or proceeding asserting a claim against us or any current or former director, officer or other employee of our company arising pursuant to any provision of the DGCL, our certificate of incorporation, or our bylaws (as each may be amended from time to time);
any action asserting a claim governed by the internal affairs doctrine; or
any other action asserting an “internal corporate claim” as that term is defined in Section 115 of the DGCL.
For the avoidance of doubt, the foregoing provisions of our certificate of incorporation will not apply to any action or proceeding asserting a claim under the Securities Act of 1933, as amended (the “Securities Act”) or the Exchange Act. Section 22 of the Securities Act creates concurrent jurisdiction for federal and state courts over all suits brought to enforce any duty or liability created by the Securities Act or the rules and regulations thereunder. Accordingly, both state and federal courts have jurisdiction to entertain such claims. To prevent having to litigate claims in multiple jurisdictions and the threat of inconsistent or contrary rulings by different courts, among other considerations, our certificate of incorporation provides that, unless we consent in writing to the selection of an alternative forum, the federal district courts of the United States will be the exclusive forum for resolving any complaint asserting a cause of action arising under the Securities Act of 1933. Although investors cannot waive compliance with the federal securities laws and the rules and regulations thereunder, any person or entity purchasing or otherwise acquiring any interest in shares of our capital stock will be deemed to have notice of, and consented to, the provisions of our certificate of incorporation described in the preceding sentences.
These provisions of our certificate of incorporation could limit the ability of our stockholders to obtain a favorable judicial forum for certain disputes with us or with our directors, officers or other employees, which may discourage such lawsuits against us and our directors, officers and employees. Alternatively, if a court were to find these provisions of our current bylaws
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inapplicable to, or unenforceable in respect of, one or more of the types of actions or proceedings listed above, we may incur additional costs associated with resolving such matters in other jurisdictions, which could adversely affect our business, financial condition and results of operations. While the Delaware courts have determined that such choice of forum provisions are facially valid, a stockholder may nevertheless seek to bring a claim in a venue other than those designated in the exclusive forum provisions, and there can be no assurance that such provisions will be enforced by a court in those other jurisdictions.
The requirements of being a public company may strain our resources, divert management’s attention and affect our ability to attract and retain qualified board members and officers.
We are subject to the IRS will agree with the Company’s determination of such earnings and profits.
If the IRS does not agree with the Company’s determinationreporting requirements of the amount, timing or sourceSecurities Exchange Act of its earnings and profits,1934, as amended (the “Exchange Act”), the earnings and profitslisting requirements of the Company may be greater than anticipated,Nasdaq Stock Market and the effect of such earningsother applicable securities rules and profitsregulations. Compliance with these rules and regulations has increased our legal and financial compliance costs, made some activities more difficult, time-consuming or costly and increased demand on shareholder taxation may be greater than anticipated. In such case, a U.S. Holderour systems and resources. The Exchange Act requires, among other things, that makes an “all earningswe file annual, quarterly and profits” election or a 10% U.S. Shareholder could have a greater than anticipated “all earnings and profits amount” in respect of such U.S. Holder’s MDC shares and thereby recognize greater taxable income. In addition, MDC shareholders who receive “all earnings and profits” data from the Company may bring suit against the Company if such data is successfully disputed by the IRS.
U.S. Holders are strongly urged to consult their own tax advisors regarding the U.S. federal income tax consequences of the Proposed Transactions to them in their particular circumstances, including whether they would be considered 10% U.S. Shareholders, whether to make the “all earnings and profits” election where applicable, and the appropriate filing requirementscurrent reports with respect to this election
Additionally, special rules apply to 10% U.S. Shareholders. 10% U.S. Shareholders should consult their own tax advisors regarding the U.S. federal and other applicable tax consequences of the Proposed Transactions to them in light of their particular circumstances.
Completion of the Proposed Transactions may affect the timing of audit or reassessments by tax authorities.
The determination of income and other tax liabilities of the Company and its subsidiaries requires interpretation of complex domestic and foreign laws and regulations that are subject to change. The Company’s interpretation of taxation law may differ from the interpretation of the tax authorities. There are tax matters under review for which the timing of resolution is uncertain. While the Company believes that the provision for income taxes is adequate, completion of the Proposed Transactions may affect the timing of audit and reassessment of taxes by certain tax authorities, which reassessments may be without technical merit and possibly material.
The Company will allocate time and resources to effecting the Proposed Transactions and incur non-recurring costs related to the Proposed Transactions.
The Company and its management have allocated and will continue to be required to allocate time and resources to effecting the completion of the Proposed Transactions and related and incidental activities, including preparing the “all earnings and profits amount” attributable to the shares of the Company, which data certain U.S. Holders may request. There is a risk that the challenges associated with managing these various initiatives may have aour business impact and that consequently the underlying businesses will not perform in line with expectations. This could have an adverse effect on the reputation, business, financial condition or results of operations of the Combined Company.
In addition, the Company expects to incur a number of non-recurring costs associated with the Proposed Transactions, including taxes, legal fees, advisor fees, proxy solicitor fees, filing fees, mailing expenses, financial printing expenses and other fees. There can be no assurance that the actual costs will not exceed those estimated and the actual completion of the Proposed Transactions may result in additional and unforeseen expenses. Many of these costs will be payable whether or not the Proposed Transactions are completed. While it is expected that benefits of the Proposed Transactions achieved by the Combined Company will offset these transaction costs over time, this net benefit may not be achieved in the short-term or at all, particularly if the Proposed Transactions are delayed or do not happen at all. These combined factors could adversely affect the business, results of operations or financial condition of the Combined Company.
The calculation of the number of Stagwell OpCo Units and the Stagwell Class C Shares to be issued will not be adjusted if there is a change in the value of Stagwell or its assets or the value of MDC before the Proposed Transactions are completed.
The calculation of the number of the Stagwell OpCo Units and the Stagwell Class C Shares to be issued to Stagwell in the Proposed Transactions will not be adjusted (i) if the value of the business or assets of Stagwell increases prior to the consummation of the Proposed Transactions or the value of MDC decreases prior to the Proposed Transactions, or (ii) if the value of the business or assets of Stagwell declines prior to the consummation of the Proposed Transactions or the value of MDC
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increases prior to the Proposed Transactions. MDC may not be permitted to terminate the Transaction Agreement because of changes in the value of Stagwell’s assets.
The Proposed Transactions may not be completed on the terms or timeline currently contemplated, or at all, as MDC and Stagwell may be unable to satisfy the conditions or obtain the approvals required to complete the Proposed Transactions or such approvals may contain material restrictions or conditions.
Completion of the Proposed Transactions is subject to numerous conditions, including the occurrence of, among other things, receipt of approvals and the satisfaction of other conditions, including (i) the receipt of the required shareholder approvals, and (ii) with respect to the Redomiciliation, authorization of the director duly appointed (the “Director”) under Section 260 of the Canada Business Corporations Act (the “CBCA”). Although the Company is diligently applying its efforts to take, or cause to be taken, all actions to do, or cause to be done, all things necessary, proper or advisable to obtain the requisite approvals, there can be no assurance that these conditions will be fulfilled or that the Proposed Transactions will be completed on the terms or timeline currently contemplated, or at all. MDC has and will continue to expend time and resources and incur expenses related to the Proposed Transactions. Many of these expenses must be paid regardless of whether the Proposed Transactions are consummated. Governmental agencies may not approve the Proposed Transactions, may impose conditions to the approval of the Proposed Transactions or require changes to the terms of the Proposed Transactions. Any such conditions or changes could have the effect of delaying completion of the Proposed Transactions, imposing costs on or limiting the revenues of the Combined Company following the Proposed Transactions or otherwise reducing the anticipated benefits of the Proposed Transactions.
Completion of the Proposed Transactions may trigger certain provisions in agreements to which the Company or a StagwellEntity is a party.
The completion of the Proposed Transactions may trigger certain change in control, right of first offer, notice, consent, assignment or other provisions in agreements to which the Company or its subsidiaries are a party. In addition, while the Proposed Transactions will not result in an effective change of control of any Stagwell Entity, the completion of the Proposed Transactions may trigger certain technical provisions in agreements to which a Stagwell Entity is a party. If such Stagwell Entity is unable to assert that such provisions should not apply, or the Company or such Stagwell Entity are unable to comply with or negotiate waivers of those provisions, the counterparties may exercise their rights and remedies under the agreements, including potentially terminating such agreements or seeking monetary damages. Even if the Company or the applicable Stagwell Entity is able to negotiate waivers, the counterparties may require a fee for such waivers or seek to renegotiate the agreements on terms less favorable to the Combined Company.
Failure to complete the Proposed Transactions could adversely affect the market price of the Company’s Class A Shares as well as its business, financial condition and results of operations.
If the Proposed Transactions are not completed for any reason, the price of the Class A Shares may decline, or MDC’s business, financial condition and results of operations and maintain effective disclosure controls and procedures and internal controls over financial reporting. Maintaining our disclosure controls and procedures and internal controls over financial reporting in accordance with this standard requires significant resources and management oversight. As a result, management’s attention may be impacted to the extent that the market price of MDC’s shares reflects positive market assumptions that the Proposed Transactions will be completed and the related expected benefits will be realized; based on significant expenses, such as legal, advisory and financial services which generally must be paid regardless of whether the Proposed Transactions are completed; based on potential disruption of the business of MDC and distraction of its workforce and management team; and the requirement in the Transaction Agreement that, under certain limited circumstances, MDC must pay Stagwell a termination fee of $5,855,000.
Investors holding the Company’s shares prior to the completion of the Proposed Transactions will, in the aggregate, have a significantly reduced ownership and voting interest in the Combined Company after the Proposed Transactions and will exercise less influence over management.
Investors holding the Company’s shares prior to the completion of the Proposed Transactions will, in the aggregate, own a significantly smaller percentage of the Combined Company after the completion of the Proposed Transactions. On a pro forma basis (and (i) without giving effect to the conversion of any Combined Company Preferred Shares and (ii) including unvested restricted stock and restricted stock units of MDC), following the completion of the Proposed Transactions, it is anticipated that the existing holders of Class A Shares (including Stagwell) and Class B Shares will receive Combined Company Class A Common Shares and Combined Company Class B Common Shares equal to approximately 26% of the common equity of the Combined Company and Stagwell would be issued an amount of Combined Company Class C Common Shares equivalent to approximately 74% of the voting rights of the Combined Company and exchangeable, together with Stagwell OpCo Units, for Combined Company Class A Common Shares on a one-for-one basis at Stagwell’s election following a six-month holding period. Consequently, the Company’s shareholders, collectively, will be able to exercise less influence over the management and policies of the Combined Company than they will be able to exercise over the Company’s management and policies prior to the completion of the Proposed Transactions. However, the number of Stagwell OpCo Units, the number of Stagwell Class C Shares and the percentage of the Combined Company that Stagwell will hold following the consummation of the Proposed Transactions
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will each be reduced, and the percentage of the Combined Company that existing Company shareholders will hold will be proportionally increased, if Stagwell is unable to effect the certain restructuring transactions prior to the closing of the Proposed Transactions.
The announcement and pendency of the Proposed Transactions could have an adverse effect on the stock price of the Class A Shares as well as the business, financial condition, results of operations or business prospects of MDC and Stagwell.
The announcement and pendency of the Proposed Transactions could disrupt MDC’s and Stagwell’s businesses in negative ways. For example, customers and other third-party business partners of MDC or Stagwell may seek to terminate and/or renegotiate their relationships with MDC or Stagwell as a result of the Proposed Transactions, whether pursuant to the terms of their existing agreements with MDC and/or Stagwell or otherwise. In addition, current and prospective employees of MDC and Stagwell may experience uncertainty regarding their future roles with the Combined Company, which might adversely affect MDC’s and Stagwell’s ability to retain, recruit and motivate key personnel. Should they occur, any of these events could adversely affect the stock price of the Class A Shares, or harm the financial condition, results of operations or business prospects of, MDC or Stagwell.
Some of MDC’s directors and executive officers have interests in seeing the Proposed Transactions completed that may be differentdiverted from or in addition to, those of other MDC Canada Shareholders.
Certain of MDC’s directors and executive officers have interests in the Proposed Transactions that may differ from, or be in addition to, those of the Company’s shareholders generally. These interests may present such executive officers and directors with actual or potential conflicts of interest. These interests include, but are not limited to, the continued service of certain directors of MDC as directors of the Combined Company following the Proposed Transactions, the continued employment of all of MDC’s current executive officers by the Combined Company following the Proposed Transactions, the treatment in the Proposed Transactions of equity awards, and with respect to Mark Penn, potential receipt of distributions as a result of the Proposed Transactions and the ownership of interests in Stagwell. The members of the MDC Special Committee and the MDC Board of Directors (with the interested directors abstaining) were aware of these interests and considered them, among others, in their approval and adoption of the Transaction Agreement and the Proposed Transactions and their recommendation that the Company’s shareholders adopt the Transaction Agreement and approve the Proposed Transactions.
MDC and Stagwell may have difficulty attracting, motivating and retaining executives and other employees in light of the Proposed Transactions.
MDC and Stagwell may have difficulty attracting, motivating and retaining executives and other employees in light of the Proposed Transactions. Uncertainty about the effect of the Proposed Transactions on the employees of MDC and Stagwell may have an adverse effect on MDC and Stagwell. This uncertainty may impair MDC’s and Stagwell’s ability to attract, retain and motivate personnel until the Proposed Transactions are completed. Employee retention may be particularly challenging during the pendency of the Proposed Transactions, as employees may feel uncertain about their future roles with MDC or Stagwell after their combination. If employees of MDC or Stagwell depart because of issues relating to the uncertainty or perceived difficulties of integration or a desire not to become employees of MDC after the Proposed Transactions are consummated, MDC’s ability to realize the anticipated benefits of the Proposed Transactions could be reduced.
Litigation relating to the Transactions could result in an injunction preventing the completion of the Transactions and/or substantial costs to MDC.
Securities class action lawsuits and derivative lawsuits are often brought against public companies that have entered into acquisition, merger or other business combination agreements like the Transaction Agreement. Following the filing of our registration statement on Form S-4, dated February 8, 2021, three securities lawsuits have been filed against us and our directors relating to alleged omissions of material information in the Form S-4 with respect to the Transaction. Defending against these and any additional claims can result in substantial costs and divert management time and resources. An adverse judgment in any current or future claim could result in monetary damages,concerns, which could have a negative impact on MDC's liquidity and financial condition. The lawsuits that have been filed to date seek, and any additional lawsuits could also seek, among other things, injunctive relief or other equitable relief, including a request enjoin the parties from consummating the Proposed Transactions. One of the conditions to the closing of the Proposed Transaction is that no injunction by any governmental entity having jurisdiction over MDC has been entered and continues to be in effect and no law has been adopted, in either case that prohibits the closing of the Proposed Transactions. Consequently, if a plaintiff is successful in obtaining an injunction prohibiting completion of the Proposed Transactions, that injunction may delay or prevent the mergers from being completed within the expected time frame or at all, which may adversely affect MDC'sharm our business financial position and results of operations.
There can be no assurance that any of the defendants will be successful Although we have already hired additional employees to comply with these requirements, we may need to hire more employees in the outcome of the existing or any potential future, lawsuits. The defense or settlement of any lawsuit or claim that remains unresolved at the time the mergers are completed may adversely affect MDC's business, financial condition, results of operationswhich will increase our costs and cash flows.
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The COVID-19 pandemic triggered an economic crisis which may delay or prevent the consummation of the Proposed Transactions.
In March 2020, the World Health Organization declared the COVID-19 coronavirus outbreak a pandemic. The coronavirus has spread throughout the world and has resulted in unprecedented restrictions and limitations on operations of many businesses, educational institutions and governmental entities, including in the United States and Canada. Given the ongoing and dynamic nature of the COVID-19 crisis, it is difficult to predict the impact on the business of MDC and Stagwell, and there is no guarantee that efforts by MDC and Stagwell to address any adverse impact of COVID-19 will be effective. If MDC or Stagwell is unable to recover from a business disruption on a timely basis, the Proposed Transactions and the Combined Company’s business and financial conditions and results of operations following the completion of the Proposed Transactions would be adversely affected. The Proposed Transactions may also be delayed and adversely affected by the coronavirus outbreak, and become more costly. Each of MDC and Stagwell may also incur additional costs to remedy damages caused by such disruptions, which could adversely affect its financial condition and results of operations.
If the Proposed Transactions are consummated, the Combined Company will be subject to certain risks, including tax-related risks.
As more fully discussed in the Company’s Registration Statement on Form S-4 filed with the SEC on February 8, 2021 (the “Form S-4”), the Combined Company will be subject to certain risks, including risks related to the proposed Up-C structure, tax-related risks, risks that the expected benefits of the Proposed Transactions may not be realized, and risks related to the business of the Combined Company.

Item 1B. Unresolved Staff Comments
None.
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Item 2. Properties
See Note 10 of the Notes to the Audited Consolidated Financial Statements (the “Notes”) included herein included in this Annual Report for a discussion of the Company’s lease commitments and “Management’s Discussion and Analysis of Financial Condition and Results of Operations” for a discussion of the impact of occupancy costs on the Company’s operating expenses.
The Company maintains office space in many cities in North America, Europe, Asia, South America, and Australia. This space is primarily used for office and administrative purposes by the Company’s employees in performing professional services. This office space is in suitable and well-maintained condition for MDC’sStagwell’s current operations. All of the Company’s materially important office space is leased from third parties with varying expiration dates. Certain of these leases are subject to rent reviews or contain various escalation clauses and certain of our leases require our payment of various operating expenses, which may also be subject to escalation. In addition, leases related to the Company’s non-U.S. businesses are denominated in currencies other than U.S. dollars and are therefore subject to changes in foreign exchange rates.
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The table below provides a brief description of all locations in which office space is maintained and the related reportable segment.
Reportable SegmentOffice Locations
Integrated Networks - Group AAgencies NetworkLos Angeles, Venice, CA, Playa Vista, Redwood City,California, New York, Netherlands, UK, Australia, Singapore, Brazil, Denver, Portland, Canada, UK, China, Germany, Minneapolis, New Jersey,Berlin, Bangalore, Atlanta, Indianapolis, IndiaMinneapolis, Connecticut, Michigan, Cleveland, Pennsylvania, Chicago, Philippines, Argentina, Sweden and Florida
Integrated Networks - Group BMedia NetworkLos Angeles, Santa Monica, San Francisco,California, New York, Netherlands, Australia, Singapore,Texas, Paris, Tokyo, China, Florida, Amsterdam, UK, Boulder, Brazil, China, Portland, Canada, Detroit, Cleveland, Norwalk, Atlanta, Pennsylvania, Chicago, MinneapolisIndia, Virginia and Utah
Media & Data ServicesCommunications NetworkWashington D.C., New York, China, Japan, Singapore, Thailand, Arizona, California, Atlanta, Massachusetts, Portland, Seattle, Canada, Germany, UK, India, Los Angeles, Austin, Century City, UK

Korea, Russia, Maryland, South Carolina and Arlington
All OtherAtlanta, Austin, Boston, Dallas, Ft. Lauderdale, Miramar, Los Angeles, New York, Portland, San Diego, San Francisco, Scottsdale, Seattle, Washington, China, Singapore, Thailand, UK, Tokyo, Germany, Canada, Sweden, Virginia

Toronto
CorporateNew York, Washington D.C., California, Tampa and Washington

Item 3. Legal Proceedings
In the ordinary course of business, we are involved in various legal proceedings. We currently do not currently expect that these proceedings will have a material adverse effect on our results of operations, cash flows or financial position.

Item 4. Mine Safety Disclosures
Not applicable.

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PART II
Item 5. Market for Registrant’s Common Equity, and Related Stockholder Matters and Issuer Purchases of Equity Securities
Market Information and Holders of
Our Class A Subordinate Voting Shares
The principal marketCommon Stock is traded on which the Company’s Class A subordinate voting shares are traded is the Nasdaq StockGlobal Select Market, (“NASDAQ”) (symbol: “MDCA”).under the symbol “STGW.” There is no established public trading market for our Class B voting shares.common stock, par value $0.001 per share (the “Class B Common Stock”), or Class C Common Stock. As of February 25, 2021,28, 2022, the approximate number of registered holders of our Class A subordinate voting sharesCommon Stock, Class B Common Stock, and Class B voting shares,C Common Stock, including those whose shares are held in a nominee name, was 26489, 35, and 87,2, respectively.
Dividend PracticeDividends
The Company has notWe have never declared a dividend for the three-year period ending December 31, 2020.
The payment ofor paid any cash dividends on our capital stock. We currently intend to retain any future earnings and do not expect to pay any dividends in the foreseeable future. Any future determination to declare cash dividends will be made at the discretion of MDC’s board of directorsour Board, subject to applicable laws, and will depend upon limitations under applicable law and contained inon a number of factors, including our Credit Agreement and the indenture governing the Senior Notes, future earnings,financial condition, results of operations, capital requirements, our general financial condition andcontractual restrictions, general business conditions.conditions, and other factors that the Board may deem relevant.
PurchaseUnregistered Sales of Equity Securities
In the three months ended December 31, 2021 the Company issued 4,840,653 shares of Class A Common Stock in transactions exempt from registration under Section 4(a)(2) of the Securities Act of 1933, as amended. Of these, 365,000 shares were issued to executives of the Company as inducement for employment and 4,475,653 shares were issued to executives ofa majority-owned subsidiary of the Company as part of the consideration for purchase by the Company of the remaining interest in the subsidiary. The Company received no cash proceeds and no commissions were paid to any person in connection with the issuance of the shares.
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Purchases of Equity Securities by the Issuer and Affiliated Purchasers
For the twelvethree months ended December 31, 2020,2021, the Company made no open market purchases of its Class A shares or itsCommon Stock, Class B shares.Common Stock, or C Common Stock. Pursuant to its Combined Credit Agreement and the indenture governing the Seniorit 5.625% Notes (each as defined in “Management’s Discussion and Analysis of Financial Condition and Results of Operations”), the Company is currently limited from repurchasing itsas to the dollar value of shares it may repurchase in the open market.
During 2020,For the three months ended December 31, 2021, the Company’s employees surrendered shares of Class A sharesCommon Stock in connection with the required tax withholding resulting from the vesting of restricted stock. The Company paid these withholding taxes on behalf of the related employees. These shares of Class A sharesCommon Stock were subsequently retired and no longer remainremained outstanding as of December 31, 2020.2021. The following table details those shares withheld during the fourth quarter of 2020:2021:
PeriodTotal Number of Shares PurchasedAverage Price Paid Per ShareTotal Number of Shares Purchased as Part of Publicly Announced ProgramMaximum Number of Shares That May Yet Be Purchased Under the Program
10/1/2020 - 10/31/202020,014 $2.21 — — 
11/1/2020 - 11/30/2020— — — — 
12/1/2020 - 12/31/2020— — — — 
Total20,014 $2.21   
PeriodTotal Number of Shares PurchasedAverage Price Paid Per ShareTotal Number of Shares Purchased as Part of Publicly Announced ProgramMaximum Number of Shares That May Yet Be Purchased Under the Program
10/1/2021 - 10/31/20212,339 $3.07 — — 
11/1/2021 - 11/30/2021— — — — 
12/1/2021 - 12/31/2021— — — — 
Total2,339 $3.07   


Item 6. Selected Financial Data
Not Applicable.

Item 7. Management’s Discussion and Analysis of Financial Condition and Results of Operations
Unless otherwise indicated, referencesThe following discussion and analysis are based on and should be read in conjunction with our consolidated financial statements and the notes thereto included elsewhere in this Form 10-K. The following discussion and analysis contains forward-looking statements and should be read in conjunction with the disclosures and information contained and referenced under the captions “Forward-Looking Statements” and “Risk Factors” in this Form 10-K. The following discussion and analysis also includes a discussion of certain non-GAAP financial measures. A description of the non-GAAP measures discussed in this section and reconciliations to the comparable GAAP measures are below.
In this section, the terms “Stagwell,” “we,” “us,” “our” and the “Company” refer (i) with respect to events occurring or “MDC” mean MDC Partnersperiods ending before August 2, 2021, to Stagwell Marketing Group LLC and its direct and indirect subsidiaries and (ii) with respect to events occurring or periods ending on or after August 2, 2021, to Stagwell Inc. and its subsidiaries,direct and referencesindirect subsidiaries. References to a “fiscal year” meansmean the Company’s year commencing on January 1 of that year and ending December 31 of that year (e.g., fiscal 20202021 means the period beginning January 1, 2020,2021, and ending December 31, 2020)2021).
The Company reports its financial results in accordance with accounting principles generally accepted in the United States of America (“GAAP”). In addition, the Company has included non-GAAP financial measures and ratios, which management uses to operate the business, which it believes provide useful supplemental information to both management and readers of this report in making period-to-period comparisons in measuring the financial performance and financial condition of the Company. These measures do not have a standardized meaning prescribed by GAAP and should not be construed as an alternative to other titled measures determined in accordance with GAAP. The non-GAAP measures included are “organic revenue growth” or “organic revenue decline” and “Adjusted EBITDA.”
Organic revenue growth or organic revenue decline refer to the positive or negative results, respectively, of subtracting both the foreign exchange and acquisition (disposition) components from total revenue growth. The acquisition (disposition) component is calculated by aggregating the prior period revenue for any acquired businesses, less the prior period revenue of any businesses that were disposed of in the current period. The organic revenue growth (decline) component reflects the constant currency impact (a) of the change in revenue of the Partner Firms which the Company has held throughout each of the comparable periods presented and (b) “non-GAAP acquisitions (dispositions), net.” Non-GAAP acquisitions (dispositions), net
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consists of (i) for acquisitions during the current year, the revenue effect from such acquisition as if the acquisition had been owned during the equivalent period in the prior year and (ii) for acquisitions during the previous year, the revenue effect from such acquisitions as if they had been owned during that entire year or same period as the current reportable period, taking into account their respective pre-acquisition revenues for the applicable periods and (iii) for dispositions, the revenue effect from such disposition as if they had been disposed of during the equivalent period in the prior year. The Company believes that isolating the impact of acquisition activity and foreign currency impacts is an important and informative component to understand the overall change in the Company’s consolidated revenue. The change in the consolidated revenue that remains after these adjustments illustrates the underlying financial performance of the Company’s businesses. Specifically, it represents the impact of the Company’s management oversight, investments and resources dedicated to supporting the businesses’ growth strategy and operations. In addition, it reflects the network benefit of inclusion in the broader portfolio of firms that includes, but is not limited to, cross-selling and sharing of best practices. This approach isolates changes in performance of the business that take place under the Company’s stewardship, whether favorable or unfavorable, and thereby reflects the potential benefits and risks associated with owning and managing a talent-driven services business.
Accordingly, during the first twelve months of ownership by the Company, the organic growth measure may credit the Company with growth from an acquired business that is dependent on work performed prior to the acquisition date, and may include the impact of prior work in progress, existing contracts and backlog of the acquired businesses. It is the presumption of the Company that positive developments that may have taken place at an acquired business during the period preceding the acquisition will continue to result in value creation in the post-acquisition period.
While the Company believes that the methodology used in the calculation of organic revenue change is entirely consistent with our closest U.S. competitors, the calculations may not be comparable to similarly titled measures presented by other publicly traded companies in other industries. Additional information regarding the Company’s acquisition activity as it relates to potential revenue growth is provided in this Item 7 “Management’s Discussion and Analysis of Financial Condition and Results of Operations” under “Certain Factors Affecting our Business.”
Adjusted EBITDA is defined as Net income (loss) attributable to MDC Partners Inc. common shareholders plus or minus adjustments to Operating income (loss) plus depreciation and amortization, stock-based compensation, deferred acquisition consideration adjustments, distributions from non-consolidated affiliates, and other items, net. Distributions from non-consolidated affiliates includes (i) cash received for profit distributions from non-consolidated affiliates, and (ii) consideration from the sale of ownership interests in non-consolidated affiliates less contributions to date plus undistributed earnings (losses). Other items include items such as impairment charges, fees associated with the combination of MDC with the Stagwell Entities, severance expense and other restructuring expenses, including costs for leases that will either be terminated or sublet in connection with the centralization of our New York real estate portfolio.
Direct costs represent billable or non-billable internal and third-party expenses that are directly tied to providing services to our clients where we are principal in the arrangement. Direct costs exclude staff costs, which are presented separately.
All amounts are in dollars unless otherwise stated. Amounts reported in millions herein are computed based on the amounts in thousands. As a result, the sum of the components, and related calculations, reported in millions may not equal the total amounts due to rounding.
The percentage changes included in the tables herein Item 7 that are not considered meaningful are presented as “NM”.
Recent Developments
On December 21, 2020, MDC and Stagwell Media LP, a Delaware limited partnership (“Stagwell”), announced that they entered into a definitive transaction agreement (the “Transaction Agreement”) providing for the combination of MDC with the subsidiaries of Stagwell that own and operate a portfolio of marketing services companies (the “Stagwell Entities”). Under the terms of the Transaction Agreement, the combination between MDC and the Stagwell Entities will be effected using an “Up-C” partnership structure. Through a series of steps and transactions (collectively, the “Transactions”), including the domestication of MDC to a Delaware corporation and the merger of MDC Delaware with one of its indirect wholly owned subsidiaries (the “MDC Merger”), MDC Delaware will become a direct subsidiary (from and after the merger, “OpCo”) of a newly-formed, Delaware-organized, NASDAQ-listed corporation (“New MDC”). Following the MDC Merger, (i) OpCo will convert into a limited liability company that will hold MDC’s operating assets and to which Stagwell will contribute the equity interests of the Stagwell Entities (the “Stagwell Contribution”) in exchange for 216,250,000 common membership interests of OpCo (the “Stagwell OpCo Units”), and (ii) Stagwell will contribute to New MDC an aggregate amount of cash equal to $100 in exchange for shares of a new Class C series of voting-only common stock (the “New MDC Class C Stock”) equal in number to the Stagwell OpCo Units. On a pro forma basis, without giving effect to any outstanding preference shares of MDC, the existing holders of MDC’s Class A and Class B shares would receive interests equal to approximately 26% of the combined company and Stagwell would be issued New MDC Class C Stock equivalent to approximately 74% of the voting rights of the combined company and exchangeable, together with Stagwell OpCo Units, into Class A shares of New MDC on a one-for-one basis at Stagwell’s election. The number of Stagwell OpCo Units and shares of New MDC Class C Stock that Stagwell will receive in
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the Transactions, and the percentage of the combined company that Stagwell will hold following the consummation of the Transactions, will be reduced, and the percentage of the combined company that existing MDC shareholders will hold will be proportionally increased, if Stagwell is unable to effect certain restructuring transactions prior to the closing of the Transactions.
On December 21, 2020, MDC and Broad Street Principal Investments, L.L.C., an affiliate of Goldman Sachs (“Broad Street”), entered into a letter agreement, pursuant to which Broad Street consented to the Transactions subject to entry with MDC into a definitive agreement reflecting revised terms of MDC’s issued and outstanding Series 4 convertible preference shares (the “Goldman Letter Agreement”). The revised terms of the Series 4 convertible preference shares would (subject to the closing of the Transactions) reduce the conversion price from $7.42 to $5.00 and extend accretion for two years beyond the date on which accretion would have otherwise ceased, at a reduced rate of 6%. In connection with the closing of the Transactions, Broad Street will have the right to redeem up to $30 million of its preference shares in exchange for a $25 million subordinated note or loan with a 3-year maturity (i.e., exchange at an approximately 17% discount to face value). The $25 million note or loan will accrue interest at 8.0% per annum and is, pre-payable any time at par without penalty.
On December 21, 2020, MDC entered into consent and support agreements (the “Consent and Support Agreements”) with holders of more than 50% of the aggregate principal amount of its Senior Notes to consent to the consummation of the combination of MDC with the Stagwell Entities. Pursuant to the Consent and Support Agreements, MDC agreed to increase the interest rate on the Senior Notes by 1% per annum effective as of the date of the Consent and Support Agreements and to pay a consent fee of 2% to all holders of Notes upon a successful consent solicitation, or 3% if a supplemental indenture with the waivers and amendments is executed and becomes operative and the combination of MDC with the Stagwell Entities is consummated. On February 5, 2021, MDC announced it had received and accepted consents from holders of at least a majority in principal amount of the Senior Notes, and on February 8, 2021, MDC entered into a supplemental indenture providing for waivers and amendments in connection with the combination of MDC with the Stagwell Entities.
On February 8, 2021, MDC filed a proxy statement/prospectus on Form S-4, which describes the Transaction Agreement, the Transactions, and ancillary agreements related thereto in more detail.
Executive Summary

Business Combination
On December 21, 2020, MDC Partners Inc. (“MDC”) and Stagwell Media LP (“Stagwell Media”) announced that they had entered into the Transaction Agreement, providing for the combination of MDC with the operating businesses and subsidiaries of Stagwell Media (the “Stagwell Subject Entities”). The novel coronavirusStagwell Subject Entities comprised Stagwell Marketing Group LLC (“COVID-19”Stagwell Marketing” or “SMG”) is a pandemic that has altered how society interacts acrossand its direct and indirect subsidiaries.
On August 2, 2021 (the “Closing Date”), we completed the world. The outbreakpreviously announced combination of COVID-19MDC and the measures put in placeStagwell Subject Entities and a series of steps and related transactions (such combination transactions, the “Transactions”). In connection with the Transactions, among other things, (i) MDC completed a series of transactions pursuant to reducewhich it emerged as a wholly owned subsidiary of the Company, converted into a Delaware limited liability company and changed its transmission, suchname to Midas OpCo Holdings LLC (“OpCo”); (ii) Stagwell Media contributed the equity interests of Stagwell Marketing and its direct and indirect subsidiaries to OpCo; and (iii) the Company converted into a Delaware corporation, succeeded MDC as the impositionpublicly-traded company and changed its name to Stagwell Inc.
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The Transactions were treated as a reverse acquisition for financial reporting purposes, with MDC treated as the legal acquirer and orders to work-from-home, stay-at-home and shelter-in-place, have adversely impactedStagwell Marketing treated as the global economy. We took various actions to address the pandemic. The Company implemented comprehensive controls and procedures to protect our employees, families, clients, and their communities. This included implementingaccounting acquirer. As a world-wide work-from-home policy and stress-testing our infrastructure to ensure that all employees had the tools and resources to work virtually. Our leadership and business continuity teams also proactively took thorough measures to ensure the highest level of continued service and partnership for our clients. Our Partner Firms altered how they work and respond to client challenges around the world, generating impactful creative work, rapid pivots, and inventive business solutions for brands in every sector. Early in 2020, the Company aligned operating expenses with changes in revenue. We implemented freezes on hiring, staff reductions, furloughs, salary reductions, benefit reductions and a significant reduction in discretionary spending. In addition to expense reductions, we tightened capital expenditures where possible to preserve our cash flow. The effectsresult of the COVID-19 pandemic negatively impactedTransactions and the change in our business and operations, under applicable accounting principles, the historical financial results of operations,Stagwell Marketing prior to August 2, 2021 are considered our historical financial position and cash flowsresults. Accordingly, historical information presented in 2020. While it is difficult to predict the continued impact of the pandemic, we anticipate that its negative impact on our revenue will continue through the first half of 2021. Ifthis Form 10-K for events occurring or periods ending before August 2, 2021 does not reflect the impact of the pandemic is prolonged beyond our expectation,Transactions and may not be comparable with historical information for events occurring or periods ending on or after August 2, 2021, which do not include the Company believes it is well positioned throughfinancial results of MDC. See Note 4 of the actions takenNotes included herein for additional information in 2020 to successfully work throughconnection with the effects of COVID-19 in 2021.Transaction.
MDCOverview
Stagwell conducts its business through its network of Partner Firms,networks, which provide marketing and business solutions that realize the potential of combining data and creativity. MDC’sStagwell’s strategy is to build, grow and acquire market-leading businesses that deliver the modern suite of services that marketers need to thrive in a rapidly evolving business environment. MDC’sStagwell’s differentiation lies in its best-in-class creative roots and proven entrepreneurial leaders, which together with innovations in technology and data, bring transformational marketing, activation, communications and strategic consulting services to clients. MDCStagwell leverages its range of services in an integrated manner, offering strategic, creative and innovative solutions that are technologically forward and media-agnostic. The Company’s work is designed to challenge the industry status quo, realize outsized returns on investment, and drive transformative growth and business performance for its clients and stakeholders.
MDCStagwell manages its business by monitoring several financial and non-financial performance indicators. The key indicators that we focus on are revenues,revenue, operating expenses, capital expenditures and the non-GAAP measures described above.below. Revenue growth is analyzed by reviewing a mix of measurements, including (i) growth by major geographic location, (ii) growth by client industry vertical,line of business, (iii) growth from existing clients and the addition of new clients, (iv) growth by primary discipline,principal capability, (v) growth from currency changes, and (vi) growth from acquisitions. In addition to monitoring the foregoing financial indicators, the Company assesses and monitors several non-financial performance indicators relating to the business performance of our Partner Firms.networks. These indicators may include a Partner Firm’snetwork’s recent new client win/loss record; the depth and scope of a
22


pipeline of potential new client account activity; the overall quality of the services provided to clients; and the relative strength of the Partner Firm’snetwork’s next generation team that is in place as part of a potential succession plan to succeed the current senior executive team.
EffectiveWhile a recovery from the COVID-19 pandemic appears to be underway, we expect economic conditions will continue to be volatile as long as COVID-19 remains a public health threat. We will continue to monitor the worldwide public health threat, government actions to combat COVID-19 and the impact or potential impact that such developments may have on the overall economy, our clients and our operations. If the impact of the pandemic continues to go beyond expectations, we believe we are well positioned through the actions implemented at the onset of the pandemic to successfully work through the effects of COVID-19 on our business. The impact of the pandemic and the corresponding actions are reflected in 2020,our judgments, assumptions and estimates in the preparation of our financial statements. The judgments, assumptions and estimates will be updated and could result in different results in the future depending on the severity, duration and continued impact of the COVID-19 pandemic.

Recent Developments
On March 11, 2022, the Company reorganized its management structure resulting in the aggregation of certain Partner Firms into integrated groups (“Networks”).and Mark Penn, Chief Executive Officer and Chairman of the Company, appointed key agency executives,entered into (i) a Second Amended and Restated Employment Agreement (the “Second A&R Employment Agreement”) and (ii) an Amended and Restated Stock Appreciation Rights Agreement (the “A&R SARs Agreement”). The Second A&R Employment Agreement and the A&R SARs Agreement provide that, report directly into him,with respect to lead each Network. In connectionthe December 14, 2021 award to Mr. Penn of 1,500,000 stock appreciation rights (“SARs”) in respect of the Company’s Class A common stock with a base price equal to $8.27 under the reorganization, we reassessed our reportable segmentsCompany’s 2016 Stock Incentive Plan (the “Plan”), (i) the SARs will be settled only in cash upon any exercise, and (ii) the SARs will be considered to align our external reporting with how we operate the Networks under our new organizational structure. Prior periods presented have been recast to reflect the change in reportable segments. See Notes 1 and 20granted outside of the Notes to the Consolidated Financial Statements included herein for a description of each of our reportable segments, the All Other category, as well as information regarding a change in reportable segments between the firstPlan and second quarter of 2020.
The three reportable segments that result from our assessment are as follows: “Integrated Networks - Group A,” “Integrated Networks - Group B” and the “Media & Data Network.” In addition, the Company combines and discloses operating segments that do not meet the aggregation criteria as “All Other.” The Company also reports corporate expenses, as further detailed below, as “Corporate.” All segments follow the same basis of presentation and accounting policies as those described in Note 2 of the Notes to the Consolidated Financial Statements included herein.
In addition, MDC reports its corporate office expenses incurred in connection with the strategic resources provided to the Partner Firms, as well as certain other centrally managed expenses that are not fully allocatedsubject to the operating segments as Corporate, including interest expense and public company overhead costs. Corporate provides client and business development support to the Partner Firms as well as certain strategic resources, including accounting, administrative, financial, real estate, human resource and legal functions.
stockholder approval.

Significant Factors Affecting our Business and Results of Operations.  In addition to the impact of the COVID-19 pandemic discussed above, the
The most significant factors affecting our business and results of operations include national, regional, and local economic conditions, our clients’ profitability, mergers and acquisitions of our clients, changes in top management of our clients and our ability to retain and attract key employees. New business wins and client losses occur due to a variety of factors. The two most significant factors are (i) our clients’ desire to change marketing communication firms, and (ii) the creative productdigital and data-driven products that our Partner FirmsBrands offer. A client may choose to change marketing communication firms for a number ofseveral reasons, such as a change in top management and theleadership where new management wants to retain an agency that it may have previously worked with. In addition, if the client is merged or acquired by another company, the marketing communication firm is often changed. Another factor inClients also change firms as a client changing firms isresult of the agency’s campaign or work failingfirm’s failure to meet the client’s expected financialmarketing performance targets or other measures.expectations in client service delivery.
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Acquisitions and Dispositions. The Company’s strategy includes acquiring ownership stakes in well-managed businesses with world class expertise and strong reputations in the industry. The Company provides post-acquisition support to Partner Firms in order to help accelerate growth, including in areas such as business and client development (including cross-selling), corporate communications, corporate development, talent recruitment and training, procurement, legal services, human resources, financial management and reporting, and real estate utilization, among other areas. Integration isSeasonality
Historically, we typically implemented promptly, and new Partner Firms can begin to tap into the full range of MDC’s resources immediately.
Seasonality.  Historically, the Company typically generatesgenerate the highest quarterly revenuesrevenue during the fourth quarter in each year.year, In addition, client concentration increases during election years due to the cyclical nature of our advocacy Brands. The fourth quarter has historically been the period in the year in which the highest volumes of media placements and retail related consumer marketing occur. See Note 21increase with the back-to-school season through the end of the Notesholiday season.
Non-GAAP Measures
The Company reports its financial results in accordance with accounting principles generally accepted in the United States (“GAAP”). In addition, the Company has included non-GAAP financial measures and ratios, which management uses to operate the business, which it believes provide useful supplemental information to both management and readers of this report in making period-to-period comparisons in measuring the financial performance and financial condition of the Company. These measures do not have a standardized meaning prescribed by GAAP and should not be construed as an alternative to other titled measures determined in accordance with GAAP. The non-GAAP measures included are “organic revenue growth or decline” and “Adjusted EBITDA.”
“Organic revenue growth” and “organic revenue decline” refer to the Consolidated Financial Statements included hereinpositive or negative results, respectively, of subtracting both the foreign exchange and acquisition (disposition) components from total revenue growth. The acquisition (disposition) component is calculated by aggregating prior period revenue for information relating toany acquired businesses, less the Company’s quarterly results.
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Resultsany businesses that were disposed of Operations:
Years Ended December 31,
202020192018
Revenue:(Dollars in Thousands)
Integrated Networks - Group A$379,648 $392,101 $393,890 
Integrated Networks - Group B435,589 531,717 551,317 
Media & Data Network139,015 161,451 183,287 
All Other244,759 330,534 346,594 
Total Revenue$1,199,011 $1,415,803 $1,475,088 
Operating Income (Loss):
Integrated Networks - Group A$14,297 $35,230 $59,130 
Integrated Networks - Group B34,581 61,417 34,659 
Media & Data Network(7,724)2,376 (51,441)
All Other(23,021)26,205 14,243 
Corporate(63,890)(45,768)(55,157)
Total Operating Income (Loss)$(45,757)$79,460 $1,434 
Other Income (Expenses):
Interest expense and finance charges, net$(62,163)$(64,942)$(67,075)
Foreign exchange gain (loss)(982)8,750 (23,258)
Other, net20,500 (2,401)230 
Income (loss) before income taxes and equity in earnings of non-consolidated affiliates(88,402)20,867 (88,669)
Income tax expense116,555 10,316 29,615 
Income (loss) before equity in earnings of non-consolidated affiliates(204,957)10,551 (118,284)
Equity in earnings of non-consolidated affiliates(2,240)352 62 
Net income (loss)(207,197)10,903 (118,222)
Net income attributable to the noncontrolling interest(21,774)(16,156)(11,785)
Net loss attributable to MDC Partners Inc.(228,971)(5,253)(130,007)
Accretion on and net income allocated to convertible preference shares(14,179)(12,304)(8,355)
Net loss attributable to MDC Partners Inc. common shareholders$(243,150)$(17,557)$(138,362)
Adjusted EBITDA:
Integrated Networks - Group A$79,793 $74,822 $75,609 
Integrated Networks - Group B84,297 84,568 74,091 
Media & Data Network9,707 7,746 12,205 
All Other30,755 37,618 38,307 
Corporate(27,220)(30,601)(38,761)
Total Adjusted EBITDA$177,332 $174,153 $161,451 


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Years Ended December 31,
202020192018
Capital expenditures:
Integrated Networks - Group A$1,087 $5,934 $8,228 
Integrated Networks - Group B987 9,270 6,352 
Media & Data Network569 627 1,632 
All Other966 2,729 3,985 
Corporate33,694 36 67 
Total$37,303 $18,596 $20,264 
Corporate’s capital expenditures(a) the change in 2020 are primarily for leasehold improvements at its new headquarters at One World Trade Center in connection with the centralizationrevenue of the Company’s New York real estate portfolio. As of December 31, 2020,brands that the Company had $12,993has held throughout each of capital expenditures that were incurred inthe comparable periods presented, and (b) “Net acquisitions, (divestitures).” Net acquisitions, (divestitures) consists of (i) for acquisitions during the current year, but not yet paid.the revenue effect from such acquisition as if the acquisition had been owned during the equivalent period in the prior year and (ii) for acquisitions during the previous year, the revenue effect from such acquisitions as if they had been owned during that entire year (or the same prior year period as the current reportable period), taking into account their respective pre-acquisition revenues for the applicable periods, and (iii) for dispositions, the revenue effect from such disposition as if they had been disposed of during the equivalent period in the prior year.
The following tables reconcileAdjusted EBITDA is defined as Net income (loss) attributable to MDC PartnersStagwell Inc. common shareholders (GAAP)excluding non-operating income or expense to achieve operating income (loss), plus depreciation and amortization, stock-based compensation, deferred acquisition consideration adjustments, and other items. Other items include restructuring costs, acquisition-related expenses, and non-recurring items.
All amounts are in dollars unless otherwise stated. Amounts reported in millions herein are computed based on the amounts in thousands. As a result, the sum of the components, and related calculations, reported in millions may not equal the total amounts due to rounding.
The percentage changes included in the tables herein that are not considered meaningful are presented as “NM.”
Segments
The Company determines an operating segment if a component (i) engages in business activities from which it earns revenues and incurs expenses, (ii) has discrete financial information, and is (iii) regularly reviewed by the Chief Operating Decision Maker (“CODM”), who is Mark Penn, Chief Executive Officer and Chairman, to make decisions regarding resource allocation for the segment and assess its performance. Once operating segments are identified, the Company performs an analysis to determine if aggregation of operating segments is applicable. This determination is based upon a quantitative analysis of the expected and historic average long-term profitability for each operating segment, together with a qualitative assessment to determine if operating segments have similar operating characteristics.
The CODM uses Adjusted EBITDA (non-GAAP)as a key metric, to evaluate the operating and financial performance of a segment, identify trends affecting the segments, develop projections and make strategic business decisions.
The Company has three reportable segments as follows: “Integrated Agencies Network,” “Media Network” and the “Communications Network.” In addition, the Company combines and discloses operating segments that do not meet the aggregation criteria as “All Other.” The Company also reports corporate expenses, as further detailed below, as “Corporate.” All segments follow the same basis of presentation and accounting policies. See Note 2 of the Notes included herein for the Company’s significant accounting policies.
In addition, Stagwell reports its corporate office expenses incurred in connection with the strategic resources provided to the networks, as well as certain other centrally managed expenses that are not fully allocated to the operating segments as Corporate. Corporate provides client and business development support to the networks as well as certain strategic resources, including accounting, administrative, financial, real estate, human resource and legal functions.
The following discussion focuses on the operating performance of the Company for the twelve months ended December 31, 2021 and 2020 2019 and 2018. The adjustments from Net income (loss) attributable to MDC Partners Inc. common shareholders to Operating income (loss) are detailed in the table above.

Twelve Months Ended December 31, 2020
Integrated Networks - Group AIntegrated Networks - Group BMedia & Data NetworkAll OtherCorporateTotal
(Dollars in Thousands)
Net loss attributable to MDC Partners Inc. common shareholders$(243,150)
Adjustments197,393
Operating income (loss)$14,297$34,581$(7,724)$(23,021)$(63,890)$(45,757)
Adjustments:
Depreciation and amortization6,46717,2044,3767,4781,38036,905
Impairment and other losses6,39131,78411,76045,3351,12996,399
Stock-based compensation7,5803,1911223042,98214,179
Deferred acquisition consideration adjustments44,073(2,706)37544542,187
Distributions from non-consolidated affiliates2,1752,175
Other items, net98524379821429,00431,244
Adjusted EBITDA$79,793$84,297$9,707$30,755$(27,220)$177,332


financial condition of the Company as of December 31, 2021.
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43

Twelve Months Ended December 31, 2019
Integrated Networks - Group AIntegrated Networks - Group BMedia & Data NetworkAll OtherCorporateTotal
(Dollars in Thousands)
Net loss attributable to MDC Partners Inc. common shareholders$(17,557)
Adjustments97,017 
Operating income (loss)$35,230 $61,417 $2,376 $26,205 $(45,768)$79,460 
Adjustments:
Depreciation and amortization8,559 15,904 4,303 8,695 868 38,329 
Impairment and other losses4,879 1,933 929 11 847 8,599 
Stock-based compensation24,420 4,303 63 374 1,880 31,040 
Deferred acquisition consideration adjustments1,734 1,261 75 2,333 — 5,403 
Distributions from non-consolidated affiliates— (250)— — 2,298 2,048 
Other items, net— — — — 9,274 9,274 
Adjusted EBITDA$74,822 $84,568 $7,746 $37,618 $(30,601)$174,153 
Results of Operations:
Twelve Months Ended December 31,
20212020
(Dollars in Thousands)
Revenue
Integrated Agencies Network$819,758 $229,646 
Media Network374,930 254,311 
Communications Network248,832 382,815 
All Other25,843 21,260 
Total Revenue$1,469,363 $888,032 
Operating Income$44,726 $83,740 
Other Income (Expenses)
Interest expense, net(31,894)(6,223)
Foreign exchange, net(3,332)(721)
Gain on sale of business and other, net50,058 544 
Income before income taxes and equity in earnings of non-consolidated affiliates59,558 77,340 
Income tax expense23,398 5,937 
Income before equity in earnings of non-consolidated affiliates36,160 71,403 
Equity in (income) losses of non-consolidated affiliates(240)58 
Net income35,920 71,461 
Net income attributable to noncontrolling and redeemable noncontrolling interests(14,884)(15,105)
Net income attributable to Stagwell Inc. common shareholders$21,036 $56,356 
Reconciliation to Adjusted EBITDA
Net income attributable to Stagwell Inc. common shareholders$21,036 $56,356 
Non-operating items23,690 27,384 
Operating income44,726 83,740 
Depreciation and amortization77,503 41,025 
Impairment and other losses16,240 — 
Stock-based compensation75,032 — 
Deferred acquisition consideration18,721 4,497 
Total other items, net21,430 13,906 
Adjusted EBITDA$253,652 $143,168 


Twelve Months Ended December 31, 2018
Integrated Networks - Group AIntegrated Networks - Group BMedia & Data NetworkAll OtherCorporateTotal
(Dollars in Thousands)
Net loss attributable to MDC Partners Inc. common shareholders$(138,362)
Adjustments139,796 
Operating income (loss)$59,130 $34,659 $(51,441)$14,243 $(55,157)$1,434 
Adjustments:
Depreciation and amortization9,602 19,032 3,820 12,980 762 46,196 
Impairment and other losses— 17,828 59,188 7,871 2,317 87,204 
Stock-based compensation5,792 6,890 320 755 4,659 18,416 
Deferred acquisition consideration adjustments1,085 (4,318)318 2,458 — (457)
Distributions from non-consolidated affiliates— — — — 779779 
Other items, net— — — — 7,879 7,879 
Adjusted EBITDA$75,609 $74,091 $12,205 $38,307 $(38,761)$161,451 





26



YEAR ENDED DECEMBER 31, 2020 COMPARED TO YEAR ENDED DECEMBER 31, 2019
Consolidated Results of Operations
Revenues
Revenue was $1.20 billion for the twelve months ended December 31, 2020 compared to revenue of $1.42 billion for the twelve months ended December 31, 2019 representing a decrease of $216.8 million, or 15.3%.
The components of the fluctuations in revenues for the twelve months ended December 31, 2020 compared to the twelve months ended December 31, 2019 were as follows:
TotalUnited StatesCanadaOther
$%$%$%$%
(Dollars in Thousands)
December 31, 2019$1,415,803 $1,116,045 $105,067 $194,691 
Components of revenue change:
Foreign exchange impact(1,014)(0.1)%— — %(600)(0.6)%(414)(0.2)%
Non-GAAP acquisitions (dispositions), net(18,312)(1.3)%(14,607)(1.3)%(3,705)(3.5)%— — %
Organic revenue(197,466)(13.9)%(141,802)(12.7)%(18,832)(17.9)%(36,832)(18.9)%
Total Change(216,792)(15.3)%(156,409)(14.0)%(23,137)(22.0)%(37,246)(19.1)%
December 31, 2020$1,199,011 $959,636 $81,930 $157,445 

The negative foreign exchange impact of $1.0 million, or 0.1%, was attributable to the fluctuation of the U.S. dollar against the Canadian dollar, Swedish Króna, Euro and British Pound.
The Company utilizes non-GAAP metrics called organic revenue growth (decline) and non-GAAP acquisitions (dispositions), net, as defined above. For the twelve months ended December 31, 2020, organic revenue decreased by $197.5 million or 13.9%. The decline in revenue from existing Partner Firms was primarily attributable to reduced spending by clients in connection with the COVID-19 pandemic. The change in revenue was primarily driven by a decline in categories including food and beverage, communications, technology, transportation, financials and automotive, partially offset by growth in healthcare.
The table below provides a reconciliation between the revenue from acquired/disposed businesses in the Statements of Operations to non-GAAP acquisitions (dispositions), net for the twelve months ended December 31, 2020:
Acquisition (Dispositions) Revenue Reconciliation
All Other
(Dollars in Thousands)
GAAP revenue from 2019 and 2020 acquisitions
$— 
Foreign exchange impact(248)
Contribution to non-GAAP organic revenue (growth) decline(411)
Prior year revenue from dispositions
(17,653)
Non-GAAP acquisitions (dispositions), net$(18,312)




44

TWELVE MONTHS ENDED DECEMBER 31, 2021 COMPARED TO TWELVE MONTHS ENDED DECEMBER 31, 2020
Consolidated Results of Operations
The geographic mix in revenuescomponents of operating results for the twelve months ended December 31, 2021 compared to the twelve months ended December 31, 2020 and 2019 waswere as follows:
 20202019
United States80.1 %78.8 %
Canada6.8 %7.4 %
Other13.1 %13.8 %
Twelve Months Ended December 31,
20212020Change
(Dollars in Thousands)
$%
Revenue:$1,469,363 $888,032 $581,331 65.5 %
Operating Expenses:
Cost of services sold906,856 571,588 335,268 58.7 %
Office and general expenses424,038 191,679 232,359 NM
Depreciation and amortization77,503 41,025 36,478 88.9 %
Impairment and other losses16,240 — 16,240 100.0 %
$1,424,637 $804,292 $620,345 77.1 %
Operating income$44,726 $83,740 $(39,014)(46.6)%
Twelve Months Ended December 31,
20212020Change
(Dollars in Thousands)
$%
Net Revenue$1,268,937 $633,230 $635,707 NM
Billable costs200,426 254,802 (54,376)(21.3)%
Revenue1,469,363 888,032 581,331 65.5 %
Billable costs200,426 254,802 (54,376)(21.3)%
Staff costs790,121 359,679 430,442 NM
Administrative costs144,294 83,295 60,999 73.2 %
Unbillable and other costs, net80,870 47,088 33,782 71.7 %
Adjusted EBITDA253,652 143,168 110,484 77.2 %
Stock-based compensation75,032 — 75,032 100.0 %
Depreciation and amortization77,503 41,025 36,478 88.9 %
Deferred acquisition consideration18,721 4,497 14,224 NM
Impairment and other losses16,240 — 16,240 100.0 %
Other items, net21,430 13,906 7,524 54.1 %
Operating Income (1)
$44,726 $83,740 $(39,014)(46.6)%
(1) See the Results of Operations section above for a reconciliation of Operating Income to Net Income attributable to Stagwell Inc. common shareholders.
27

45

Impairment and Other LossesRevenue
The Company recognized a charge of $96.4Revenue for the twelve months ended December 31, 2021 was $1,469.4 million compared to $888.0 million for the twelve months ended December 31, 2020, consistingan increase of an impairment$581.3 million.
Net Revenue
The components of goodwill and intangible assets of $61.7the fluctuations in net revenue for the twelve months ended December 31, 2021 compared to the twelve months ended December 31, 2020 were as follows:
Net Revenue - Components of ChangeChange
Twelve Months Ended December 31, 2020Foreign CurrencyNet Acquisitions (Divestitures)OrganicTotal ChangeTwelve Months Ended December 31, 2021OrganicTotal
(Dollars in Thousands)
Integrated Agencies Network$220,502 $3,172 $379,467 $128,084 $510,723 $731,225 58.1 %NM
Media Network233,189 3,993 52,925 55,712 112,630 345,819 23.9 %48.3 %
Communications Network158,279 202 31,096 (23,527)7,771 166,050 (14.9)%4.9 %
All Other21,260 561 (5,826)9,848 4,583 25,843 46.3 %21.6 %
$633,230 $7,928 $457,662 $170,117 $635,707 $1,268,937 26.9 %NM
Component % change1.3%72.3%26.9%
For the twelve months ended December 31, 2021, organic net revenue increased $170.1 million, and $12.1 million, respectively, as well as a charge of $22.7 million associated with the impairment of right-of-use lease assets and related leasehold improvements and the acceleration of variable lease expenses. The lease charge wasor 26.9%, primarily attributable to higher spending by clients in connection with the exit of propertiesrecovery from the COVID-19 pandemic.
The geographic mix in New Yorknet revenues for the twelve months ended December 31, 2021 and 2020 was as part of the centralization of the Company’s New York real estate portfolio.follows:
 20212020
(Dollars in Thousands)
United States$1,039,934 $550,274 
United Kingdom101,900 55,915 
Other127,103 27,041 
Total$1,268,937 $633,230 
Operating Income (Loss)
Operating lossincome for the twelve months ended December 31, 2021 was $44.7 million compared to $83.7 million for the twelve months ended December 31, 2020, was $45.8representing a decrease of $39.0 million, compared to income of $79.5 million forprimarily driven by the increase in revenue, more than offset by higher operating expenses. The twelve months ended December 31, 2019, representing a change of $125.2 million. The operating loss in 20202021 was impacted by an increase in stock-based compensation expense and amortization expense in connection with the impairment and other losses of $96.4 millionmerger as compared to operating income in 2019 being impacted bywell as an impairment and other lossesloss of $8.6$16.2 million in connection with a write-down of the carrying value of goodwill and right-of-use lease assets and related leasehold improvements. In addition, the declinetrade names no longer in revenues more than offset by the reduction in operating expenses also drove the change in operating income (loss).use.
Adjusted EBITDA
Adjusted EBITDA for the twelve months ended December 31, 20202021 was $177.3$253.7 million, compared to $174.2$143.2 million for the twelve months ended December 31, 2019,2020, representing an increase of $3.2$110.5 million, principally resulting from a reduction in operating expenses that more than offset the decline in revenues.acquisition of MDC.
Interest ExpenseGain on Sale of Business and Finance Charges, NetOther, net
Interest expenseGain on sale of business and finance charges,other, net, for the twelve months ended December 31, 20202021 was $62.2income of $50.1 million, compared to $64.9$0.5 million for the twelve months ended December 31, 2019, representing a decrease of $2.8 million,2020, primarily driven by a decline in the average amounts outstanding under the Company’s revolving credit facility and a lower amount of Senior Notes outstanding due to a partial repurchasegain of Notesapproximately $43.0 million in 2020.connection with the sale of Reputation Defender in the third quarter of 2021.
46

Foreign Exchange Transaction Gain (Loss)Loss
The foreign exchange loss for the twelve months ended December 31, 20202021 was $1.0$3.3 million compared to a gainloss of $8.8$0.7 million for the twelve months ended December 31, 2019. The change in foreign exchange was primarily attributable to the weakening of the Canadian dollar against the U.S. dollar, in connection with a U.S. dollar denominated indebtedness that is an obligation of our Canadian parent company.2020.
Other,Interest Expense, Net
Other,Interest expense, net, for the twelve months ended December 31, 20202021 was income of $20.5$31.9 million compared to loss of $2.4$6.2 million for the twelve months ended December 31, 2019. In 2020, we recognized a gainrepresenting an increase of $16.8$25.7 million, related to the sale of Sloane and Company LLC (“Sloane”), an indirectly wholly owned subsidiary of the Company. Additionally, the Company repurchased $29.7 million of Senior Notes, which resulted in a gain of $7.4 million, partially offsetprimarily driven by a losshigher level of $3.7 million related to other investments.debt in connection with the acquisition of MDC.
Income Tax Expense (Benefit)
IncomeThe Company had an income tax expense for the twelve months ended December 31, 2020 was $116.62021 of $23.4 million (on pre-tax loss of $88.4 million resulting in a negative effective tax rate of 131.8%) compared to $10.3 million (on pre-tax income of $20.9$59.6 million resulting in an effective tax rate of 49.4%39.3%) compared to income tax expense of $5.9 million (on pre-tax income of $77.3 million resulting in an effective tax rate of 7.7%) for the twelve months ended December 31, 2019.2020.
The negativedifference in the effective tax rate in 2020 was driven by the recognition of a valuation allowance of $128.9 million to establish a reserve primarily for U.S. deferred tax assets. The effective tax rate39.3% in 2019 was driven by the taxation of foreign operations, base erosion and anti-abuse tax, and non-deductible stock compensation for which a tax benefit was not recognized.
Equity in Earnings (Losses) of Non-Consolidated Affiliates
Equity in earnings (losses) of non-consolidated affiliates represents the income or losses attributable to equity method investments. The Company recorded $2.2 million of loss for the twelve months ended December 31, 20202021 as compared to $0.4 million7.7% in the same period in 2020 primarily results from a larger portion of income forbeing subject to entity level tax as a result of the twelve months ended December 31, 2019.merger and non-deductible stock compensation in 2021.
Noncontrolling and Redeemable Noncontrolling Interests
The effect of noncontrolling and redeemable noncontrolling interests for the twelve months ended December 31, 20202021 was $21.8$14.9 million compared to $16.2$15.1 million for the twelve months ended December 31, 2019, attributable to an increase in operating results at Partner Firms with a noncontrolling interest.
28


Net Income (Loss) Attributable to MDC PartnersStagwell Inc. Common Shareholders
As a result of the foregoing, and the impact of accretion on and net income allocated to convertible preference shares, the net loss attributable to MDC PartnersStagwell Inc. common shareholders for the twelve months ended December 31, 20202021 was $243.2$21.0 million or $3.34 per diluted loss per share, compared to a net lossincome attributable to MDC PartnersStagwell Inc. common shareholders of $17.6$56.4 million or $0.25 per diluted loss per share, for the twelve months ended December 31, 2019.2020.
Integrated Networks - Group AAgencies Network
The change incomponents of operating results infor the Integrated Networks - Group A reportable segmenttwelve months ended December 31, 2021 compared to the twelve months ended December 31, 2020 were as follows:
Twelve Months Ended December 31,
20212020Change
(Dollars in Thousands)
$%
Revenue$819,758 $229,646 $590,112 NM
Operating expenses
Cost of services sold537,642 134,513 403,129 NM
Office and general expenses184,085 56,592 127,493 NM
Depreciation and amortization40,087 9,616 30,471 NM
Impairment and other losses1,394 — 1,394 100.0 %
$763,208 $200,721 $562,487 NM
Operating income$56,550 $28,925 $27,625 95.5 %

47

Twelve Months Ended December 31,
20212020Change
(Dollars in Thousands)
$%
Net Revenue$731,225 $220,502 $510,723 NM
Billable costs88,533 9,144 79,389 NM
Revenue819,758 229,646 590,112 NM
Billable costs88,533 9,144 79,389 NM
Staff costs440,670 119,184 321,486 NM
Administrative costs68,531 23,827 44,704 NM
Unbillable and other costs, net55,256 35,131 20,125 57.3%
Adjusted EBITDA166,768 42,360 124,408 NM
Stock-based compensation47,584 — 47,584 100.0%
Depreciation and amortization40,087 9,616 30,471 NM
Deferred acquisition consideration18,457 2,240 16,217 NM
Impairment1,394 — 1,394 100.0%
Other items, net2,696 1,579 1,117 70.7%
Operating Income$56,550 $28,925 $27,625 95.5%

Revenue
Revenue for the twelve months ended December 31, 2021 was $819.8 million compared to $229.6 million for the twelve months ended December 31, 2020, and 2019 wasan increase of $590.1 million.
Net Revenue
The components of the fluctuations in net revenue for the twelve months ended December 31, 2021 compared to the twelve months ended December 31, 2020 were as follows:
20202019Change
Integrated Networks - Group A$% of
Revenue
$% of
Revenue
$%
(Dollars in Thousands)
Revenue$379,648 $392,101 $(12,453)(3.2)%
Operating expenses
Cost of services sold248,902 65.6 %283,421 72.3 %(34,519)(12.2)%
Office and general expenses103,591 27.3 %60,012 15.3 %43,579 72.6 %
Depreciation and amortization6,467 1.7 %8,559 2.2 %(2,092)(24.4)%
Impairment and other losses6,391 1.7 %4,879 1.2 %1,512 31.0 %
365,351 96.2 %356,871 91.0 %8,480 2.4 %
Operating income$14,297 3.8 %$35,230 9.0 %$(20,933)(59.4)%
Adjusted EBITDA$79,793 21.0 %$74,822 19.1 %$4,971 6.6 %
Net Revenue - Components of ChangeChange
Twelve Months Ended December 31, 2020Foreign CurrencyNet Acquisitions (Divestitures)OrganicTotal ChangeTwelve Months Ended December 31, 2021OrganicTotal
(Dollars in Thousands)
Integrated Agencies Network$220,502 $3,172 $379,467 $128,084 $510,723 $731,225 58.1 %NM
Component % change1.4 %NM58.1 %
Revenue declineThe increase in organic net revenue was primarily attributable to lowerincreased spending by clients in connection with the recovery from the COVID-19 pandemic. The increase in net acquisition (divestitures) was driven by the acquisition of MDC.
The declineincrease in operatingexpenses was driven by the impact from the acquisition of MDC. Stock-based compensation expense increased, driven by awards issued to SMG employees in connection with the merger, depreciation and amortization grew due to the recognition of amortizable intangible assets in connection with the acquisition of MDC.
Operating income was attributable to a declineand Adjusted EBITDA were higher driven by an increase in revenue andrevenues, partially offset by higher operating expenses as outlined below.detailed above.
48

Media Network
The change incomponents of operating results for the categoriestwelve months ended December 31, 2021 compared to the twelve months ended December 31, 2020 were as follows:
Twelve Months Ended December 31,
20212020Change
(Dollars in Thousands)
$%
Revenue$374,930 $254,311 $120,619 47.4 %
Operating expenses
Cost of services sold188,045 149,354 38,691 25.9 %
Office and general expenses132,669 79,751 52,918 66.4 %
Depreciation and amortization23,590 19,861 3,729 18.8 %
Impairment and other losses14,846 — 14,846 100.0 %
$359,150 $248,966 $110,184 44.3 %
Operating income$15,780 $5,345 $10,435 NM

Twelve Months Ended December 31,

20212020Change
(Dollars in Thousands)
$%
Net Revenue$345,819 $233,189 $112,630 48.3%
Billable costs29,111 21,122 7,989 37.8%
Revenue374,930 254,311 120,619 47.4%
Billable costs29,111 21,122 7,989 37.8%
Staff costs208,997 143,749 65,248 45.4%
Administrative costs49,359 39,239 10,120 25.8%
Unbillable and other costs, net24,693 22,532 2,161 9.6%
Adjusted EBITDA62,770 27,669 35,101 NM
Stock-based compensation4,857 — 4,857 100.0%
Depreciation and amortization23,590 19,861 3,729 18.8%
Deferred acquisition consideration184 — 184 100.0%
Impairment14,846 — 14,846 100.0%
Other items, net3,513 2,463 1,050 42.6%
Operating Income$15,780 $5,345 $10,435 NM
49

Revenue
Revenue for the Integrated Networks - Group A reportable segmenttwelve months ended December 31, 2021 was $374.9 million compared to $254.3 million for the twelve months ended December 31, 2020, and 2019 wasan increase of $120.6 million.
Net Revenue
The components of the fluctuations in net revenue for the twelve months ended December 31, 2021 compared to the twelve months ended December 31, 2020 were as follows:
20202019Change
Integrated Networks - Group A$% of
Revenue
$% of
Revenue
$%
(Dollars in Thousands)
Direct costs$58,289 15.4 %$51,794 13.2 %$6,495 12.5 %
Staff costs204,433 53.8 %221,456 56.5 %(17,023)(7.7)%
Administrative38,118 10.0 %44,029 11.2 %(5,911)(13.4)%
Deferred acquisition consideration44,073 11.6 %1,734 0.4 %42,339 NM
Stock-based compensation7,580 2.0 %24,420 6.2 %(16,840)(69.0)%
Depreciation and amortization6,467 1.7 %8,559 2.2 %(2,092)(24.4)%
Impairment and other losses6,391 1.7 %4,879 1.2 %1,512 31.0 %
Total operating expenses$365,351 96.2 %$356,871 91.0 %$8,480 2.4 %
Net Revenue - Components of ChangeChange
Twelve Months Ended December 31, 2020Foreign CurrencyNet Acquisitions (Divestitures)OrganicTotal ChangeTwelve Months Ended December 31, 2021OrganicTotal
(Dollars in Thousands)
Media Network$233,189 $3,993 $52,925 $55,712 $112,630 $345,819 23.9 %48.3 %
Component % change1.7 %22.7 %23.9 %48.3 %
The increase in direct costsorganic net revenue was associated with higher revenue from public relations services which grew in 2020 as compared to 2019.
The decline in staff costs wasprimarily attributable to a reductionincreased spending by clients in staff to combatconnection with the impact ofrecovery from the COVID-19 pandemic onpandemic. The increase in net acquisition (divestitures) was driven by the business.
Administrative costs were lower due to a decline in spending resulting from the orders to work-from-home given the COVID-19 pandemic and related cost containment initiatives.acquisition of MDC.
The increase in deferredexpenses was driven by the impact from the acquisition considerationof MDC. Stock-based compensation expense increased, driven by awards issued to SMG employees in connection with the merger and an impairment loss of $14.8 million was recognized in connection with a write-down of trade names no longer in use.
Operating income and Adjusted EBITDA were higher driven by an increase in revenues, partially offset by higher expenses as detailed above.
Communications Network
The components of operating results for the twelve months ended December 31, 2021 compared to the twelve months ended December 31, 2020 were as follows:
Twelve Months Ended December 31,
20212020Change
(Dollars in Thousands)
$%
Revenue$248,832 $382,815 $(133,983)(35.0)%
Operating expenses
Cost of services sold167,303 281,040 (113,737)(40.5)%
Office and general expenses52,106 25,815 26,291 NM
Depreciation and amortization7,553 5,903 1,650 28.0 %
$226,962 $312,758 $(85,796)(27.4)%
Operating income$21,870 $70,057 $(48,187)(68.8)%

50

Twelve Months Ended December 31,

20212020Change
(Dollars in Thousands)
$%
Net Revenue$166,050 $158,279 $7,771 4.9 %
Billable costs82,782 224,536 (141,754)(63.1)%
Revenue248,832 382,815 (133,983)(35.0)%
Billable costs82,782 224,536 (141,754)(63.1)%
Staff costs104,173 69,493 34,680 49.9 %
Administrative costs16,106 10,416 5,690 54.6 %
Unbillable and other costs, net244 (192)436 NM
Adjusted EBITDA45,527 78,562 (33,035)(42.0)%
Stock-based compensation15,928 — 15,928 100.0 %
Depreciation and amortization7,553 5,903 1,650 28.0 %
Deferred acquisition consideration80 2,257 (2,177)(96.5)%
Other items, net96 345 (249)(72.2)%
Operating Income$21,870 $70,057 $(48,187)(68.8)%
Revenue
Revenue for the twelve months ended December 31, 2021 was $248.8 million compared to $382.8 million for the twelve months ended December 31, 2020, was primarily attributable toa decrease of $134.0 million.
Net Revenue
The components of the favorable performance of a Partner Firm achieving certain contractual targets.
29


Stock-based compensation expense declinedfluctuations in 2020net revenue for the twelve months ended December 31, 2021 compared to 2019, which reflected the recognition of expense associated with performance based awards granted in the prior year.
The impairment and other losses in the twelve months ended December 31, 2020 were as follows:
Net Revenue - Components of ChangeChange
Twelve Months Ended December 31, 2020Foreign CurrencyNet Acquisitions (Divestitures)OrganicTotal ChangeTwelve Months Ended December 31, 2021OrganicTotal
(Dollars in Thousands)
Communications Network$158,279 $202 $31,096 $(23,527)$7,771 $166,050 (14.9)%4.9 %
Component % change0.1 %19.6 %(14.9)%4.9 %
The decrease in organic net revenue was attributable to lower advocacy business compared to the prior year period that included an impairment chargehigher levels of $6.4 million to reduce the carrying value of right-of-use lease assets and related leasehold improvements as well as the acceleration of the variable lease expenses primarily associatedbusiness in connection with the exit2020 elections. The increase in net acquisition (divestitures) was driven by the acquisition of propertiesMDC.
The decrease in New Yorkoperating income was primarily due to higher expenses in connection with the acquisition of MDC, including stock-based compensation expense for awards issued to SMG employees in connection with the merger.
The decrease in Adjusted EBITDA was due to higher expenses as partdiscussed above.
51

All Other
The components of the Company’s New York real estate portfolio. Foroperating results for the twelve months ended December 31, 2019, an impairment charge of $4.9 million was attributable2021 compared to the write-down oftwelve months ended December 31, 2020 were as follows:
Twelve Months Ended December 31,
20212020Change
(Dollars in Thousands)
$%
Revenue$25,843 $21,260 $4,583 21.6 %
Operating expenses
Cost of services sold13,866 6,681 7,185 NM
Office and general expenses12,785 16,473 (3,688)(22.4)%
Depreciation and amortization2,498 3,681 (1,183)(32.1)%
$29,149 $26,835 $2,314 8.6 %
Operating loss$(3,306)$(5,575)$2,269 (40.7)%

Twelve Months Ended December 31,
20212020Change
(Dollars in Thousands)
$%
Net Revenue$25,843 $21,260 $4,583 21.6 %
Billable costs— — — — %
Revenue25,843 21,260 4,583 21.6 %
Billable costs— — — — %
Staff costs16,454 20,830 (4,376)(21.0)%
Administrative costs9,481 12,732 (3,251)(25.5)%
Unbillable and other costs, net677 (10,409)11,086 NM
Adjusted EBITDA(769)(1,893)1,124 59.4 %
Stock-based compensation39 — 39 100.0 %
Depreciation and amortization2,498 3,681 (1,183)(32.1)%
Other items, net— (1)(100.0)%
Operating Loss$(3,306)$(5,575)$2,269 (40.7)%
Revenue
Revenue for the carrying value of goodwill.
The increase in Adjusted EBITDA grew in 2020 principally from a reduction in operating expenses that more than offset the decline in revenues.
Integrated Networks - Group B
The change in operating results in the Integrated Networks - Group B reportable segmenttwelve months ended December 31, 2021 was $25.8 million compared to $21.3 million for the twelve months ended December 31, 2020, and 2019 was as follows:an increase of $4.6 million.
20202019Change
Integrated Networks - Group B$% of
Revenue
$% of
Revenue
$%
(Dollars in Thousands)
Revenue$435,589 $531,717 $(96,128)(18.1)%
Operating expenses
Cost of services sold257,524 59.1 %328,165 61.7 %(70,641)(21.5)%
Office and general expenses94,496 21.7 %124,298 23.4 %(29,802)(24.0)%
Depreciation and amortization17,204 3.9 %15,904 3.0 %1,300 8.2 %
Impairment and other losses31,784 7.3 %1,933 0.4 %29,851 NM
401,008 92.1 %470,300 88.4 %(69,292)(14.7)%
Operating income$34,581 7.9 %$61,417 11.6 %$(26,836)NM
Adjusted EBITDA$84,297 19.4 %$84,568 15.9 %$(271)(0.3)%
52

Net Revenue
The declinecomponents of the fluctuations in net revenue was primarily attributable to lower spending by clients in connection with the COVID-19 pandemic.
The change in operating income was attributable to a decline in revenue, partially offset by lower operating expenses, as outlined below.
The change in the categories of expenses as a percentage of revenue in the Integrated Networks - Group B reportable segment for the twelve months ended December 31, 2021 compared to the twelve months ended December 31, 2020 and 2019 waswere as follows:
20202019Change
Integrated Networks - Group B$% of
Revenue
$% of
Revenue
$%
(Dollars in Thousands)
Direct costs$48,806 11.2 %$73,776 13.9 %$(24,970)(33.8)%
Staff costs249,963 57.4 %306,549 57.7 %(56,586)(18.5)%
Administrative52,766 12.1 %66,574 12.5 %(13,808)(20.7)%
Deferred acquisition consideration(2,706)(0.6)%1,261 0.2 %(3,967)NM
Stock-based compensation3,191 0.7 %4,303 0.8 %(1,112)(25.8)%
Depreciation and amortization17,204 3.9 %15,904 3.0 %1,300 8.2 %
Impairment and other losses31,784 7.3 %1,933 0.4 %29,851 NM
Total operating expenses$401,008 92.1 %$470,300 88.4 %$(69,292)(14.7)%
Direct costs declined in connection with the reduction in revenue as discussed above.
Net Revenue - Components of ChangeChange
Twelve Months Ended December 31, 2020Foreign CurrencyNet Acquisitions (Divestitures)OrganicTotal ChangeTwelve Months Ended December 31, 2021OrganicTotal
(Dollars in Thousands)
All Other$21,260 $561 $(5,826)$9,848 $4,583 $25,843 46.3 %21.6 %
Component % change2.6 %(27.4)%46.3 %21.6 %
The declineincrease in staff costsorganic net revenue was attributable to a reductionhigher levels of business at the central innovations group.
The decrease related to net acquisitions (divestitures) was attributable to the sale of Reputation Defender in staff to combat the impactthird quarter of the COVID-19 pandemic on the business.2021.
30The increase in revenue was more than offset by higher expenses resulting in an operating loss in both periods.


Administrative costs were lower due to a decline in spending resulting from the orders to work-from-home given the COVID-19 pandemic and related cost containment initiatives.
Deferred acquisition consideration changeoperating results for the twelve months ended December 31, 2020 was primarily attributable2021 compared to the aggregate performance of certain Partner Firms in 2020 relative to the previously projected expectations.
The decrease in stock-based compensation expense was primarily driven by awards that fully vested in 2020.
For the twelve months ended December 31, 2020 the impairment and other losses charge of $31.8 million was attributable to a $16.1 million charge to reduce the carrying value of goodwill, a $9.1 million charge to reduce the carrying value of an intangible asset and a $6.6 million impairment to reduce the carrying value of right-of-use lease assets and related leasehold improvementswere as well as the acceleration of the variable leasefollows:
Twelve Months Ended December 31,
20212020Change
(Dollars in Thousands)
$%
Staff costs$19,827 $6,423 $13,404 NM
Administrative costs817 (2,919)3,736 NM
Other, net— 26 (26)(100.0)%
Adjusted EBITDA(20,644)(3,530)(17,114)NM
Stock-based compensation6,624 — 6,624 100.0 %
Depreciation and amortization3,775 1,964 1,811 92.2 %
Other items, net15,125 9,518 5,607 58.9 %
Operating Loss$(46,168)$(15,012)$(31,156)NM

Operating expenses associated with the exit of properties in New York as part of the centralization of the Company’s New York real estate portfolio.
For the twelve months ended December 31, 2019, an impairment charge of $1.9 million was attributable to an impairmentincreased primarily in connection with the subletacquisition of a leased property, to reduce the carrying value of a right-of-use lease asset and related leasehold improvements.
Adjusted EBITDA in 2020 remained flat compared to 2019 as the decline in revenue was offset by the reduction in operating expenses.
Media & Data Network
The change in operating results in the Media & Data Network reportable segment for the twelve months ended December 31, 2020 and 2019 was as follows:
20202019Change
Media & Data Network$% of
Revenue
$% of
Revenue
$%
(Dollars in Thousands)
Revenue$139,015 $161,451 $(22,436)(13.9)%
Operating expenses
Cost of services sold98,633 71.0 %118,189 73.2 %(19,556)(16.5)%
Office and general expenses31,970 23.0 %35,654 22.1 %(3,684)(10.3)%
Depreciation and amortization4,376 3.1 %4,303 2.7 %73 1.7 %
Impairment and other losses11,760 8.5 %929 0.6 %10,831 NM
146,739 105.6 %159,075 98.5 %(12,336)(7.8)%
Operating income (loss)$(7,724)(5.6)%$2,376 1.5 %$(10,100)NM
Adjusted EBITDA$9,707 7.0 %$7,746 4.8 %$1,961 25.3 %
The decrease in revenue was primarily attributable to lower spending by clients in connection with the COVID-19 pandemic.
The change in operating income (loss) was attributable to the decline in revenue, partially offset by lower operating expenses, as outlined below.









31


The change in the categories of expenses as a percentage of revenue in the Media & Data Network reportable segment for the twelve months ended December 31, 2020 and 2019 was as follows:
20202019Change
Media & Data Network$% of
Revenue
$% of
Revenue
$%
(Dollars in Thousands)
Direct costs$35,864 25.8 %$43,232 26.8 %$(7,368)(17.0)%
Staff costs72,204 51.9 %85,627 53.0 %(13,423)(15.7)%
Administrative22,038 15.9 %24,846 15.4 %(2,808)(11.3)%
Deferred acquisition consideration375 0.3 %75 — %300 NM
Stock-based compensation122 0.1 %63 — %59 93.7 %
Depreciation and amortization4,376 3.1 %4,303 2.7 %73 1.7 %
Impairment and other losses11,760 8.5 %929 0.6 %10,831 NM
Total operating expenses$146,739 105.6 %$159,075 98.5 %$(12,336)(7.8)%
    Direct costs declined in connection with the reduction in revenue.
The decline in staff costs was attributable to a reduction in staff to combat the impact of the COVID-19 pandemic on the business.
Administrative costs were lower due to a decline in spending resulting from the orders to work-from-home given the COVID-19 pandemic and related cost containment initiatives.
For the twelve months ended December 31, 2020, the impairment and other losses included an $11.8 million charge to reduce the carrying value of goodwill and a $5.3 million charge for the acceleration of variable lease expenses of $6.5 million associated with the exit of a property in New York as part of the centralization of the Company’s New York real estate portfolio.
    For the twelve months ended December 31, 2019, an impairment charge of $0.9 million was recognized, in connection with the sublet of a leased property, to reduce the carrying value of a right-of-use lease asset and related leasehold improvements.
Adjusted EBITDA in 2020 remained was higher compared to 2019 as the decline in operating expenses more than offset the decline in revenue.
All Other
The change in operating results in the All Other category for the twelve months ended December 31, 2020 and 2019 was as follows:
20202019Change
All Other$% of
Revenue
$% of
Revenue
$%
(Dollars in Thousands)
Revenue$244,759 $330,534 $(85,775)(26.0)%
Operating expenses
Cost of services sold164,840 67.3 %231,301 70.0 %(66,461)(28.7)%
Office and general expenses50,127 20.5 %64,322 19.5 %(14,195)(22.1)%
Depreciation and amortization7,478 3.1 %8,695 2.6 %(1,217)(14.0)%
Impairment and other losses45,335 18.5 %11 — %45,324 NM
267,780 109.4 %304,329 92.1 %(36,549)(12.0)%
Operating income (loss)$(23,021)(9.4)%$26,205 7.9 %$(49,226)NM
Adjusted EBITDA$30,755 12.6 %$37,618 11.4 %$(6,863)(18.2)%
The decrease in revenue was primarily attributable to lower spending by clients due to the COVID-19 pandemic and the reduction in revenues in connection with the sale of Sloane in 2020.
32


The change in operating income (loss) was attributable to a decline in revenue, partially offset by lower operating expenses, as outlined below.
The change in the categories of expenses as a percentage of revenue in the All Other category for the twelve months ended December 31, 2020 and 2019 was as follows:
20202019Change
All Other$% of
Revenue
$% of
Revenue
$%
(Dollars in Thousands)
Direct costs$44,098 18.0 %$67,868 20.5 %$(23,770)(35.0)%
Staff costs141,514 57.8 %186,785 56.5 %(45,271)(24.2)%
Administrative28,606 11.7 %38,263 11.6 %(9,657)(25.2)%
Deferred acquisition consideration445 0.2 %2,333 0.7 %(1,888)(80.9)%
Stock-based compensation304 0.1 %374 0.1 %(70)(18.7)%
Depreciation and amortization7,478 3.1 %8,695 2.6 %(1,217)(14.0)%
Impairment and other losses45,335 18.5 %11 — %45,324 NM
Total operating expenses$267,780 109.4 %$304,329 92.1 %$(36,549)(12.0)%
Direct costs declined in line with the reduction in revenues.
The decline in staff costs was primarily attributable to a reduction in staff to combat the impact on the business from the COVID-19 pandemic.
Administrative costs were lower due to a decline in spending resulting from the orders to work-from-home given the COVID-19 pandemic and other cost containment initiatives.
Deferred acquisition consideration change for the twelve months ended December 31, 2020 was primarily attributable to the aggregate performance of certain Partner Firms in 2020 relative to the previously projected expectations.
For the twelve months ended December 31, 2020, the impairment and other losses charge of $45.3 million was attributable to a $40.2 million charge to reduce the carrying value of goodwill, a $3.0 million impairment to reduce the carrying value of an intangible asset and a charge of $2.1 million to reduce the carrying value of right-of-use lease assets and related leasehold improvements as well as the acceleration of the variable lease expenses associated with the exit of properties in New York as part of the centralization of the Company’s New York real estate portfolio.
Adjusted EBITDA declined in 2020 compared to 2019 as a result of the decline in revenue, partially offset by the reduction of operating expenses.
Corporate
The change in operating expenses for Corporate for the twelve months ended December 31, 2020 and 2019 was as follows:
20202019Change
Corporate$$$%
(Dollars in Thousands)
Staff costs$23,817 $29,434 $(5,617)(19.1)%
Administrative34,582 12,739 21,843 NM
Stock-based compensation2,982 1,880 1,102 58.6 %
Depreciation and amortization1,380 868 512 59.0 %
Impairment and other losses1,129 847 282 33.3 %
Total operating expenses$63,890 $45,768 $18,122 39.6 %
Adjusted EBITDA$(27,220)$(30,601)$3,381 (11.0)%
The reduction in staff costs is primarily driven by a severance charge in 2019 not repeated in 2020.
Administrative costs were higher primarily due to costs, primarilyMDC, including professional fees associated with the combination of MDC with the Stagwell Entities.
33transaction.


The increase in stock-based compensation expense was driven by favorable operating results in connection with awards tied to performance and the grant of new awards in 2020.
The impairment was recognized to write-down the carrying value of a right-of-use lease asset to its fair value.
The increase in Adjusted EBITDA is a result of the change in operating expenses, and the exclusion of professional fees associated with restructuring activities and the occupancy costs associated with the centralization of our New York real estate portfolio.
YEAR ENDED DECEMBER 31, 2019 COMPARED TO YEAR ENDED DECEMBER 31, 2018
Consolidated Results of Operations
Revenues
Revenue was $1.42 billion for the twelve months ended December 31, 2019, compared to revenue of $1.48 billion for the twelve months ended December 31, 2018 representing a decrease of $59.3 million, or 4.0%.
The components of the fluctuations in revenues for the twelve months ended December 31, 2019 compared to December 31, 2018 were as follows:
TotalUnited StatesCanadaOther
$%$%$%$%
(Dollars in Thousands)
December 31, 2018$1,475,088 $1,152,399 $124,001 $198,688 
Components of revenue change:
Foreign exchange impact(12,697)(0.9)%— — %(2,390)(1.9)%(10,307)(5.2)%
Non-GAAP acquisitions (dispositions), net(1,563)(0.1)%11,339 1.0 %(15,483)(12.5)%2,581 1.3 %
Non-GAAP organic revenue growth (decline)(45,025)(3.1)%(47,693)(4.1)%(1,061)(0.9)%3,729 1.9 %
Total Change(59,285)(4.0)%(36,354)(3.2)%(18,934)(15.3)%(3,997)(2.0)%
December 31, 2019$1,415,803 $1,116,045 $105,067 $194,691 
The negative foreign exchange impact of $12.7 million or 0.9% was attributable to the fluctuation of the U.S. dollar against the Canadian dollar, Swedish Króna, Euro and British Pound.
The Company utilizes non-GAAP metrics called organic revenue growth (decline) and non-GAAP acquisitions (dispositions), net, as defined above. For the twelve months ended December 31, 2019, organic revenue decreased by $45.0 million or 3.1%. The decline in revenue from existing Partner Firms was attributable to client losses and a reduction in spending by certain clients, partially offset by new client wins and higher spending by other clients. The change in revenue was primarily driven by a decline in categories including healthcare, food and beverage and automotive, partially offset by growth in transportation, communications, and travel/lodging and technology.
The table below provides a reconciliation between the revenue from acquired/disposed businesses in the statement of operations to non-GAAP acquisitions (dispositions), net for the twelve months ended December 31, 2019:
Integrated Networks - Group BAll OtherTotal
(Dollars in Thousands)
GAAP revenue from 2018 and 2019 acquisitions$17,882 $4,163 $22,045 
Foreign exchange impact— 222 222 
Contribution to non-GAAP organic revenue growth (decline)(6,547)(1,780)(8,327)
Prior year revenue from dispositions— (15,503)(15,503)
Non-GAAP acquisitions (dispositions), net$11,335 $(12,898)$(1,563)
34


The geographic mix in revenues for the years ended December 31, 2019 and 2018 was as follows:
 20192018
United States78.8 %78.1 %
Canada7.4 %8.4 %
Other13.8 %13.5 %
Impairment and Other Losses
The Company recognized an impairment of goodwill and other assets charge of $8.6 million for the twelve months ended December 31, 2019 compared to $87.2 million for the twelve months ended December 31, 2018. The impairment consisted of the write-down of $4.9 million goodwill equal to the excess carrying value above the fair value of one reporting unit within the Integrated Networks - Group A, and a charge of $3.7 million to reduce the carrying value of right-of-use lease assets and related leasehold improvements.
Operating Income (Loss)
Operating income for the twelve months ended December 31, 2019 was $79.5 million, compared to $1.4 million for the twelve months ended December 31, 2018, representing a change of $78.0 million. The improvement was driven by a lower impairment charge in 2019 of $8.6 million associated with the write-down of the carrying value of goodwill, right-of-use lease assets and related leasehold improvements compared to $87.2 million in 2018 primarily in connection with a write-down of goodwill. In addition, the decline in revenues more than offset by the reduction in operating expenses also drove the change in operating income.
Adjusted EBITDA
Adjusted EBITDA for the twelve months ended December 31, 2019 was $174.2 million, compared to $161.5 million for the twelve months ended December 31, 2018, representing an increase of $12.7 million, principally resulting from a reduction in operating expenses that more than offset the decline in revenues.
Interest Expense and Finance Charges, Net
Interest expense and finance charges, net, for the twelve months ended December 31, 2019 was $64.9 million compared to $67.1 million for the twelve months ended December 31, 2018, representing a decrease of $2.2 million, primarily driven by a decline in the average amounts outstanding under the Company’s revolving credit facility in 2019.
Foreign Exchange Transaction Gain (Loss)
The foreign exchange gain for the twelve months ended December 31, 2019 was $8.8 million compared to loss of $23.3 million for the twelve months ended December 31, 2018. The change in foreign exchange was primarily attributable to the strengthening of the Canadian dollar against the U.S. dollar, in connection with a U.S. dollar denominated indebtedness that is an obligation of our Canadian parent company.
Other, Net
Other, net for the twelve months ended December 31, 2019 was a loss of $2.4 million compared to income of $0.2 million for the twelve months ended December 31, 2018. In 2019, we recognized a loss of $4.3 million primarily on the sale of Kingsdale Partners LP and Kingsdale Shareholder Services US LLC (collectively, “Kingsdale”), partially offset by a gain of $2.3 million primarily related to the sale of certain investments.
Income Tax Expense (Benefit)
Income tax expense for the twelve months ended December 31, 2019 was $10.3 million (on income of $20.9 million resulting in an effective tax rate of 49.4%), driven by the taxation of foreign operations, base erosion and anti-abuse tax, and non-deductible stock compensation for which a tax benefit was not recognized. Income tax expense for the twelve months ended December 31, 2018 was $29.6 million (on a loss of $88.7 million resulting in an effective tax rate of negative 33.4%), driven by an increase in valuation allowance primarily attributed to Canada and non-deductible impairments.
Equity in Earnings (Losses) of Non-Consolidated Affiliates
Equity in earnings (losses) of non-consolidated affiliates represents the income or losses attributable to equity method investments. The Company recorded $0.4 million of income for the twelve months ended December 31, 2019 compared to $0.1 million of income for the twelve months ended December 31, 2018.


35


Noncontrolling Interests
The effect of noncontrolling interests for the twelve months ended December 31, 2019 was $16.2 million compared to $11.8 million for the twelve months ended December 31, 2018, attributable to an increase in operating results at Partner Firms with a noncontrolling interest.
Net Loss Attributable to MDC Partners Inc. Common Shareholders
As a result of the foregoing, and the impact of accretion on and net income allocated to convertible preferences shares, the net loss attributable to MDC Partners Inc. common shareholders for the twelve months ended December 31, 2019 was $17.6 million or $0.25 diluted loss per share, compared to a net loss of $138.4 million, or $2.42 diluted loss per share reported for the twelve months ended December 31, 2018.
Integrated Networks - Group A
The change in operating results in the Integrated Networks - Group A reportable segment for the twelve months ended December 31, 2019 and 2018 was as follows:
20192018Change
Integrated Networks - Group A$% of
Revenue
$% of
Revenue
$%
(Dollars in Thousands)
Revenue$392,101 $393,890 $(1,789)(0.5)%
Operating expenses
Cost of services sold283,421 72.3 %263,005 66.8 %20,416 7.8 %
Office and general expenses60,012 15.3 %62,153 15.8 %(2,141)(3.4)%
Depreciation and amortization8,559 2.2 %9,602 2.4 %(1,043)(10.9)%
Impairment and other losses4,879 1.2 %— — %4,879 — %
356,871 91.0 %334,760 85.0 %22,111 6.6 %
Operating income$35,230 9.0 %$59,130 15.0 %$(23,900)(40.4)%
Adjusted EBITDA$74,822 19.1 %$75,609 19.2 %(787)(1.0)%
Revenue decline was primarily attributable to client losses and a reduction in spending by certain clients, partially offset by new client wins and higher spending by other clients of $0.2 million, or 0.0%, and unfavorable impact of foreign exchange of $2.0 million, or 0.5%.
The change in operating income was attributable to a decline in revenue, and higher operating expenses, as outlined below.
The change in the categories of expenses as a percentage of revenue in the Integrated Networks - Group A reportable segment for the twelve months ended December 31, 2019 and 2018 was as follows:
20192018Change
Integrated Networks - Group A$% of
Revenue
$% of
Revenue
$%
(Dollars in Thousands)
Direct costs$51,794 13.2 %$50,830 12.9 %$964 1.9 %
Staff costs221,456 56.5 %220,197 55.9 %1,259 0.6 %
Administrative44,029 11.2 %47,254 12.0 %(3,225)(6.8)%
Deferred acquisition consideration1,734 0.4 %1,085 0.3 %649 59.8 %
Stock-based compensation24,420 6.2 %5,792 1.5 %18,628 NM
Depreciation and amortization8,559 2.2 %9,602 2.4 %(1,043)(10.9)%
Impairment and other losses4,879 1.2 %— — %4,879 — %
Total operating expenses$356,871 91.0 %$334,760 85.0 %$22,111 6.6 %
The decrease in administrative costs was driven by lower spending across various categories in connection with savings initiatives.
36


The increase in stock-based compensation expense was driven by favorable operating results in connection with awards tied to performance.
For the twelve months ended December 31, 2019, an impairment charge of $4.9 million was primarily attributable to the write-down of goodwill equal to the excess carrying value above the fair value of a reporting unit.
Adjusted EBITDA in 2019 remained flat compared to 2018 as the decline in revenue was offset by the reduction in operating expenses.
Integrated Networks - Group B
The change in operating results in the Integrated Networks - Group B reportable segment for the twelve months ended December 31, 2019 and 2018 was as follows:
20192018Change
Integrated Networks - Group B$% of
Revenue
$% of
Revenue
$%
(Dollars in Thousands)
Revenue$531,717 $551,317 $(19,600)(3.6)%
Operating expenses
Cost of services sold328,165 61.7 %355,346 64.5 %(27,181)(7.6)%
Office and general expenses124,298 23.4 %124,452 22.6 %(154)(0.1)%
Depreciation and amortization15,904 3.0 %19,032 3.5 %(3,128)(16.4)%
Impairment and other losses1,933 0.4 %17,828 3.2 %(15,895)(89.2)%
470,300 88.4 %516,658 93.7 %(46,358)(9.0)%
Operating income$61,417 11.6 %$34,659 6.3 %$26,758 77.2 %
Adjusted EBITDA$84,568 15.9 %$74,091 13.4 %$10,477 14.1 %
Revenue decline was primarily attributable to client losses and a reduction in spending by certain clients, partially offset by new client wins and higher spending by other clients of $26.2 million, or 4.8% and unfavorable impact of foreign exchange of $4.7 million, or 0.9%, offset by a contribution of $11.3 million, or 2.1%, from an acquired Partner Firm.
The change in operating income was attributable to a decline in revenue, more than offset by lower operating expenses, as outlined below.
The change in the categories of expenses as a percentage of revenue in the Integrated Networks - Group B reportable segment for the twelve months ended December 31, 2019 and 2018 was as follows:
20192018Change
Integrated Networks - Group B$% of
Revenue
$% of
Revenue
$%
(Dollars in Thousands)
Direct costs$73,776 13.9 %$56,755 10.3 %$17,021 30.0 %
Staff costs306,549 57.7 %345,853 62.7 %(39,304)(11.4)%
Administrative66,574 12.5 %74,618 13.5 %(8,044)(10.8)%
Deferred acquisition consideration1,261 0.2 %(4,318)(0.8)%5,579 NM
Stock-based compensation4,303 0.8 %6,890 1.2 %(2,587)(37.5)%
Depreciation and amortization15,904 3.0 %19,032 3.5 %(3,128)(16.4)%
Impairment and other losses1,933 0.4 %17,828 3.2 %(15,895)(89.2)%
Total operating expenses$470,300 88.4 %$516,658 93.7 %$(46,358)(9.0)%
Direct costs were higher, inclusive of higher billable costs for client arrangements accounted for as principal.
The decrease in staff costs was attributable to staffing reductions at certain Partner Firms in connection with the decline in revenue and cost savings initiatives.
The decrease in administrative costs was driven by lower spending across various categories in connection with savings initiatives.
37


Deferred acquisition consideration change for the twelve months ended December 31, 2019 was primarily attributable to the aggregate performance of certain Partner Firms in 2019 relative to the previously projected expectations.
The decrease in stock-based compensation expense was driven by operating results in connection with awards tied to performance.
For the twelve months ended December 31, 2019, an impairment charge of $1.9 million was attributable to an impairment in connection with the sublet of a leased property, to reduce the carrying value of a right-of-use lease asset and related leasehold improvements.
For the twelve months ended December 31, 2018, an impairment charge of $17.8 million primarily attributable to the write-down of goodwill equal to the excess carrying value above the fair value of a reporting unit.
The increase in Adjusted EBITDA in 2019 principally from a reduction in operating expenses that more than offset the decline in revenues.
Media & Data Network
The change in operating results in the Media & Data Network reportable segment for the twelve months ended December 31, 2019 and 2018 was as follows:
20192018Change
Media & Data Network$% of
Revenue
$% of
Revenue
$%
(Dollars in Thousands)
Revenue$161,451 $183,287 $(21,836)(11.9)%
Operating expenses
Cost of services sold118,189 73.2 %129,296 70.5 %(11,107)(8.6)%
Office and general expenses35,654 22.1 %42,424 23.1 %(6,770)(16.0)%
Depreciation and amortization4,303 2.7 %3,820 2.1 %483 12.6 %
Impairment and other losses929 0.6 %59,188 32.3 %(58,259)(98.4)%
159,075 98.5 %234,728 128.1 %(75,653)(32.2)%
Operating income (loss)$2,376 1.5 %$(51,441)(28.1)%$53,817 NM
Adjusted EBITDA$7,746 4.8 %$12,205 6.7 %$(4,459)(36.5)%
The decrease in revenue was primarily attributable to client losses and a reduction in spending by certain clients.
The change in operating income (loss) was attributable to a decline in revenue, more than offset by lower operating expenses.
The change in the categories of expenses as a percentage of revenue in the Media & Data Network reportable segment for the twelve months ended December 31, 2019 and 2018 was as follows:
20192018Change
Media & Data Network$% of
Revenue
$% of
Revenue
$%
(Dollars in Thousands)
Direct costs$43,232 26.8 %$43,363 23.7 %$(131)(0.3)%
Staff costs85,627 53.0 %101,267 55.3 %(15,640)(15.4)%
Administrative24,846 15.4 %26,452 14.4 %(1,606)(6.1)%
Deferred acquisition consideration75 — %318 0.2 %(243)(76.4)%
Stock-based compensation63 — %320 0.2 %(257)(80.3)%
Depreciation and amortization4,303 2.7 %3,820 2.1 %483 12.6 %
Impairment and other losses929 0.6 %59,188 32.3 %(58,259)(98.4)%
Total operating expenses$159,075 98.5 %$234,728 128.1 %$(75,653)(32.2)%
The decrease in staff costs was attributable to staffing reductions in connection with client losses.
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    For the twelve months ended December 31, 2019, an impairment charge of $0.9 million was recognized, in connection with the sublet of a leased property, to reduce the carrying value of a right-of-use lease asset and related leasehold improvements.
    For the twelve months ended December 31, 2018, an impairment charge of $59.2 million was recognized, primarily attributable to the write-down of goodwill equal to the excess carrying value above the fair value of reporting unit.
The decrease in Adjusted EBITDA is primarily due to the reduction in revenue, partially offset by lower operating expense.
All Other
The change in operating results in the All Other category for the years ended December 31, 2019 and 2018 was as follows:
20192018Change
All Other$% of
Revenue
$% of
Revenue
$%
(Dollars in Thousands)
Revenue$330,534 $346,594 $(16,060)(4.6)%
Operating expenses
Cost of services sold231,301 70.0 %243,568 70.3 %(12,267)(5.0)%
Office and general expenses64,322 19.5 %67,932 19.6 %(3,610)(5.3)%
Depreciation and amortization8,695 2.6 %12,980 3.7 %(4,285)(33.0)%
Impairment and other losses11 — %7,871 2.3 %(7,860)(99.9)%
304,329 92.1 %332,351 95.9 %(28,022)(8.4)%
Operating income$26,205 7.9 %$14,243 4.1 %$11,962 84.0 %
Adjusted EBITDA$37,618 11.4 %$38,307 11.1 %$(689)(1.8)%
The change in revenue included contributions of $3.3 million, or 1.0%, and revenue from existing Partner Firms of $1.8 million, or 0.5%, more than offset by a negative revenue impact of $16.2 million, or 4.7%, from the disposition of a Partner Firm and unfavorable impact of foreign exchange of $4.9 million, or 1.4%. In addition, revenue from existing Partner Firms increased $1.8 million, or 0.5%, at certain Partner Firms.
The change in operating income was attributable to a decline in revenue, partially offset by lower operating expenses, as outlined below.
The change in the categories of expenses as a percentage of revenue in the All Other category for the twelve months ended December 31, 2019 and 2018 was as follows:
20192018Change
All Other$% of
Revenue
$% of
Revenue
$%
(Dollars in Thousands)
Direct costs$67,868 20.5 %$62,406 18.0 %$5,462 8.8 %
Staff costs186,785 56.5 %205,142 59.2 %(18,357)(8.9)%
Administrative38,263 11.6 %40,739 11.8 %(2,476)(6.1)%
Deferred acquisition consideration2,333 0.7 %2,458 0.7 %(125)(5.1)%
Stock-based compensation374 0.1 %755 0.2 %(381)(50.5)%
Depreciation and amortization8,695 2.6 %12,980 3.7 %(4,285)(33.0)%
Impairment and other losses11 — %7,871 2.3 %(7,860)(99.9)%
Total operating expenses$304,329 92.1 %$332,351 95.9 %$(28,022)(8.4)%
The decrease in staff costs was primarily attributable to staff reductions and the disposition of a Partner Firm.
The decrease in administrative costs was driven by lower spending across various categories in connection with savings initiatives.
The decrease in deferred acquisition consideration was primarily attributable to the aggregate performance of certain Partner Firms in 2019 relative to the previously projected expectations.
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For the twelve months ended December 31, 2019, the impairment charge was recognized in connection with the sublet of a leased property, to reduce the carrying value of a right-of-use lease asset and related leasehold improvements.
    For the twelve months ended December 31, 2018, the impairment charge was primarily attributable to the write-down of goodwill equal to excess carrying value above the fair value of a reporting unit.
Adjusted EBITDA in 2019 remained flat compared to 2018 as the decline in revenue was offset by the reduction in operating expenses.
Corporate
The change in operating expenses for Corporate for the twelve months ended December 31, 2019 and 2018 was as follows:
20192018Change
Corporate$$$%
(Dollars in Thousands)
Staff costs$29,434 $30,179 $(745)(2.5)%
Administrative12,739 17,240 (4,501)(26.1)%
Stock-based compensation1,880 4,659 (2,779)(59.6)%
Depreciation and amortization868 762 106 13.9 %
Impairment and other losses847 2,317 (1,470)(63.4)%
Total operating expenses$45,768 $55,157 $(9,389)(17.0)%
Adjusted EBITDA$(30,601)$(38,761)$8,160 (21.1)%
Staff costs declined in connection with a reduction in staff.
The decrease in administrative costs was primarily related to lower professional fees and various other costs in connection with cost savings initiatives.
Stock-based compensation was lower in the twelve months ended December 31, 2019 due to the reversal of expense previously recognized in connection with the forfeiture of a performance-based equity award.
The increase in Adjusted EBITDA is a result of the change in operating expenses and the exclusion of professional fees associated with restructuring activities and the occupancy costs associated with the centralization of our New York real estate portfolio.
Liquidity and Capital Resources:
Liquidity
The following table provides summary information about the Company’s liquidity position:
202020192018
(Dollars in Thousands)
December 31, 2021December 31, 2020
(Dollars in Thousands)
Net cash provided by operating activitiesNet cash provided by operating activities$32,559 $86,539 $17,280 Net cash provided by operating activities$200,856 $138,080 
Net cash provided by (used in) investing activitiesNet cash provided by (used in) investing activities$(8,287)$115 $(50,431)Net cash provided by (used in) investing activities$163,952 $(29,021)
Net cash provided by (used in) financing activities$(73,426)$(11,729)$21,434 
Net cash used in financing activitiesNet cash used in financing activities$(273,414)$(80,141)
The effects
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We continue to monitor the COVID-19 pandemic negatively impacted the Company’s cash flows in 2020. The Company took variousworldwide public health threat, government actions to combat COVID-19 and the impact of COVID-19 as discussed insuch developments may have on our liquidity. If the Executive Summary section above. While it is difficult to predict the continued impact of the pandemic is beyond our expectation, the Company believes it is well positioned through the actions taken in 2020implemented at the beginning of the pandemic to successfully work through the effects of COVID-19 in 2021.for the foreseeable future.
The Company had cash and cash equivalents of $60.8$184.0 million and $106.9$92.5 million as of December 31, 20202021 and December 31, 2019,2020, respectively. The Company intends to maintain sufficient cash and/or available borrowings to fund operations for the next twelve months. The Company has historically been able to maintain and expand its business using cash generated from operating activities, funds available under its Credit Agreement,revolving credit agreement, and other initiatives, such as obtaining additional debt and equity financing. At December 31, 2020,2021, the Company had no$110.2 million of borrowings outstanding, $24.3 million of outstanding and $192.8undrawn letters of credit resulting in $365.5 million available under the Credit Agreement.
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its $500.0 million revolving credit agreement.
The Company’s obligations extending beyond twelve months primarily consist of deferred acquisition payments, purchases of noncontrolling interests, capital expenditures, scheduled lease obligation payments, and interest payments on borrowings under the Company’s 7.50%5.625% Notes due 2024.(as defined below). Based on the current outlook, the Company believes future cash flows from operations, together with the Company’s existing cash balance and the availability of funds under the Company’s Credit Agreement,revolving credit agreement, will be sufficient to meet the Company’s anticipated cash needs for the next twelve months. The Company’s ability to make scheduled deferred acquisition payments, to make principal and interest payments, to refinance indebtedness or to fund planned capital expenditures will depend on future performance, which is subject to general economic conditions, the competitive environment and other factors, including those described in this 2020 Form 10-K and in the Company’s other SEC filings.
Working Capital
At December 31, 2020, the Company had a working capital deficit of $204.1 million compared to a deficit of $197.7 million at December 31, 2019. The Company’s working capital is impacted by seasonality in media buying, amounts spent by clients, and timing of amounts received from clients and subsequently paid to suppliers. Media buying is impacted by the timing of certain events, such as major sporting competitions and national holidays, and there can be a quarter to quarter lag between the time amounts received from clients for the media buying are subsequently paid to suppliers. The Company intends to maintain sufficient cash or availability of funds under the Credit Agreement at any particular time to adequately fund working capital should there be a need to do so from time to time.
Cash Flows
Operating Activities
Cash flows provided by operating activities for the twelve months ended December 31, 2020 was $32.62021 were $200.9 million, primarily driven by cash flows fromreflecting earnings partially offset by unfavorable working capital requirements, primarily driven by media and other supplier payments.
Cash flows provided by operating activities for the twelve months ended December 31, 2019 was $86.5 million, primarily driven by cash flows from earnings, accompanied by nominal unfavorablefavorable working capital requirements.
Cash flows provided by operating activities for the twelve months ended December 31, 2018 was $17.32020 were $138.1 million, primarily reflecting unfavorableearnings and favorable working capital requirements,requirements.
Investing Activities
During the twelve months ended December 31, 2021, cash flows provided by investing activities were $164.0 million, which was primarily driven by media and other supplier payments, and deferred acquisition consideration payments.
Investing Activities$150.3 million of MDC cash in connection with the combination, $37.2 million from the sale of Reputation Defender, partially offset by capital expenditures of $22.6 million.
During the twelve months ended December 31, 2020, cash flows used in investing activities was $8.3were $29.0 million, which primarily consisted of proceeds of $19.6 million from the sale of the Company’s equity interest in Sloane, offset by $24.3$12.1 million of capital expenditures and $1.8$14.7 million paid for acquisitions.
Financing Activities
During the twelve months ended December 31, 2019,2021, cash flows provided by investingused in financing activities was $0.1were $273.4 million, which primarily consisted of proceeds$884.4 million for the repurchase of $23.1the 7.50% Notes, $202.4 million in net repayments under the revolving credit agreement, $0.0 million in distributions to minority interest holders, as well as distributions of $233.2 million to Stagwell Media, offset by receipt of $1.1 billion from the saleissuance of the Company’s equity interest in Kingsdale, partially offset by $18.6 million of capital expenditures and $4.8 million paid for acquisitions.
During December 31, 2018, cash flows used in investing activities was $50.4 million, primarily consisting of cash paid of $32.7 million for acquisitions and capital expenditures of $20.3 million.
Financing Activities5.625% Notes.
During the twelve months ended December 31, 2020, cash flows used in financing activities was $73.4$80.1 million, primarily driven by $35.4 million in deferred acquisition consideration payments, $22.0 million for the purchase of a portion of the Company’s Senior Notes and $16.0 million in distribution payments.
During the twelve months ended December 31, 2019, cash flows used in financing activities was $11.7 million, primarily driven by $98.6 million in proceeds, net of fees, from the issuance of common and preferred shares, more than offset by $68.1$40.0 million in net repaymentsborrowings under the Credit Agreement, $30.2revolving credit agreement and $0.0 million in deferred acquisition consideration payments and $12.0 million in distribution payments.
During December 31, 2018, cash flows provided by financing activities was $21.4 million, primarily driven by $68.1 million in net borrowing under the Credit Agreement, offset by $32.2 million of deferred acquisition consideration payments and $14.5 million in distribution payments.distributions to minority interest holders.
Total Debt
Debt, net of debt issuance costs, was $843.2 million as of December 31, 20202021 was $1,191.6 million as compared to $887.6$198.0 million outstanding at December 31, 2019.2020. The declineincrease of $44.4$993.6 million in debt was primarily a result of the repurchase of a portionCompany’s issuance of the Company’s Senior Notes and the capitalization$1.1 billion aggregate principal amount of consent feesits 5.625% senior notes due to all holders of the Senior Notes2029 (the “5.625% Notes”) in connection with the consent to the
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consummation of the combination of MDC with the Stagwell Entities.August 2021. See Note 11 of the Notes to the Consolidated Financial Statementsincluded herein for information regarding the Company’s $870.3 million aggregate principal amount of its Senior5.625% Notes and $211.5the $500.0 million senior secured revolving credit agreement due February 3, 2022 (the “Credit Agreement”).agreement.
The Company is currently in compliance with all of the terms and conditions of the Credit Agreement,its revolving credit agreement, and management believes, based on its current financial projections, that the Company will continue to be in compliance with its covenants over the next twelve months.
If the Company loses all or a substantial portion of its lines of credit under the Credit Agreement,its revolving credit agreement, or if the Company uses the maximum available amount under the Credit Agreement,agreement, it will be required to seek other sources of liquidity. If the Company were unable to find these sources of liquidity, for example through an equity offering or access to the capital markets, or asset sales,
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the Company’s ability to fund its working capital needs and any contingent obligations with respect to acquisitions and redeemable noncontrolling interests would be adversely affected.
Pursuant to the Credit Agreement,revolving credit agreement, the Company must comply with certain financial covenants including, among other things, covenants for (i) total senior leverage ratio, (ii)its total leverage ratio (iii) fixed charges ratio, and (iv) minimum earnings before interest, taxes and depreciation and amortization, in each casecovenant, as such term is specifically defined in the Credit Agreement.agreement. For the period ended December 31, 2020,2021, the Company’s calculation of each of these covenants, and the specific requirements under the Credit Agreement,revolving credit agreement, respectively, were calculated based on the trailing twelve months as follows:
 December 31, 20202021
Total Senior Leverage Ratio(0.02)3.04 
Maximum per covenant2.00 
Total Leverage Ratio4.42 
Maximum per covenant6.25 
Fixed Charges Ratio2.52 
Minimum per covenant1.00 
Earnings before interest, taxes, depreciation and amortization (in millions)$190.1 
Minimum per covenant (in millions)$120.04.75 
These ratios and measures are not based on GAAP and are not presented as alternative measures of operating performance or liquidity. Some of these ratios and measures include, among other things, pro forma adjustments for acquisitions, one-time charges, and other items, as defined in the Credit Agreement. They are presented here to demonstrate compliance with the covenants in the Credit Agreement, as non-compliance with such covenants could have a material adverse effect on the Company.
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Contractual Obligations and Other Commercial Commitments
The following table provides a payment schedule of present and future obligations. Management anticipates that the obligations outstanding at December 31, 2020 will be repaid with new financing, equity offerings, asset sales and/or cash flow from operations:
Payments Due by Period
Contractual ObligationsTotalLess than
1 Year
1 – 3 Years3 – 5 YearsAfter
5 Years
(Dollars in Thousands)
Indebtedness (1)
$870,256 $— $— $870,256 $— 
Operating lease obligations425,208 68,375 117,094 88,789 150,950 
Interest on debt227,225 64,053 130,538 32,634 — 
Deferred acquisition consideration (2)
83,065 53,730 29,335 — — 
Other long-term liabilities5,185 2,870 2,315 — — 
Total contractual obligations (3)
$1,610,939 $189,028 $279,282 $991,679 $150,950 
(1)Indebtedness includes no borrowings under the Credit Agreement which is due in 2022.
(2)Deferred acquisition consideration excludes future payments with an estimated fair value of $3.1 million that are contingent upon employment terms as well as financial performance and will be expensed as stock-based compensation over the required retention period. The Company estimates all of the $3.1 million will be paid in 2022.
(3)Pension obligations of $17.5 million are not included since the timing of payments are not known.
Other-Balance Sheet Commitments
Media and ProductionMaterial Cash Requirements
The Company’s agenciesAgencies enter into contractual commitments with media providers and agreements with production companies on behalf of its clients at levels that exceed the revenue from services. Some of our agencies purchase media for clients and act as an agent on behalf of their clients.for a disclosed principal. These commitments are included in Accounts payable and Accruals and other liabilities when the media services are delivered by the media providers. MDCStagwell takes precautions against default on payment for these services and has historically had a very low incidence of default. MDCStagwell is still exposed to the risk of significant uncollectible receivables from our clients. The risk of a material loss could significantly increase in periods of severe economic downturn.
Deferred Acquisition ConsiderationThe following table summarizes current and long-term requirements as of December 31, 2021. Management anticipates that the obligations outstanding at December 31, 2021 will be repaid with new financing, equity offerings, asset sales and/or cash flow from operations:
Payments Due by Period
Material Cash RequirementsTotalLess than
1 Year
1 – 3 Years3 – 5 YearsAfter
5 Years
(Dollars in Thousands)
Indebtedness (1)
$1,100,000 $— $— $— $1,100,000 
Operating lease obligations477,439 87,311 152,966 93,764 143,398 
Interest on debt495,000 61,875 123,750 123,750 185,625 
Deferred acquisition consideration222,369 77,946 144,423 — — 
Total$2,294,808 $227,132 $421,139 $217,514 $1,429,023 
(1)Indebtedness includes no borrowings under the revolving credit agreement, which is due in 2026.
Deferred acquisition consideration on the balance sheet consists of deferred obligations related to contingent and fixed purchase price payments, and to a lesser extent, contingent and fixed retention payments tied to continued employment of specific personnel.payments. See Notes 2 andNote 9 of the Notes to the Consolidated Financial Statementsincluded herein for additional information regarding contingent deferred acquisition consideration.
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The following table presents the changes in the deferred acquisition consideration by segment for the year ended December 31, 2020:
December 31, 2020
Integrated Networks - Group AIntegrated Networks - Group BMedia & Data NetworkAll OtherTotal
(Dollars in Thousands)
Beginning balance of contingent payments$36,124 $27,060 $— $11,487 $74,671 
Payments(28,538)(15,242)(375)(2,637)(46,792)
Additions - acquisitions and step-up transactions5,227 2,476 — — 7,703 
Redemption value adjustments (1)
44,073 (2,706)375 445 42,187 
Stock-based compensation (1)
1,195 1,611 — — 2,806 
Other2,179 52 — (4)2,227 
Ending balance of contingent payments60,260 13,251 — 9,291 82,802 
Fixed payments— 263 — — 263 
$60,260 $13,514 $— $9,291 $83,065 
(1)Redemption value adjustments are fair value changes from the Company’s initial estimates of deferred acquisition payments and stock-based compensation charges are those that are tied to continued employment. Redemption value adjustments and stock-based compensation are recorded within Office and general expenses on the Consolidated Statements of Operations.
Redeemable Noncontrolling Interest
When acquiring less than 100% ownership of an entity, the Company may enter into agreements that give the Company an option to purchase, or require the Company to purchase, the incremental ownership interests under certain circumstances. Where the option to purchase the incremental ownership is within the Company’s control, the amounts are recorded as noncontrolling interests in the equity section of the Company’s balance sheet. Where the incremental purchase may be required of the Company, the amounts are recorded as redeemable noncontrolling interests in mezzanine equity. See Notes 2 andNote 13 of the Notes to the Consolidated Financial Statements included herein for further information.additional information regarding noncontrolling and redeemable noncontrolling interests.
The Company intends to finance the cash portion of these contingent payment obligations using available cash from operations, borrowings under the Credit Agreementrevolving credit agreement (and refinancings thereof), and, if necessary, through the incurrence of additional debt and/or issuance of additional equity. The ultimate amount payable in the future relating to these transactions will vary because it is dependent on the future results of operations of the subject businesses and the timing of when these rights are exercised.
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Guarantees
Generally, the Company has indemnified the purchasers of certain of its assets in the event that a third party asserts a claim against the purchaser that relates to a liability retained by the Company. These types of indemnification guarantees typically extend for a number of years. Historically, the Company has not made any significant indemnification payments under such agreements and no amounts has been accrued in the accompanying consolidated financial statements with respect to these indemnification guarantees. The Company continues to monitor the conditions that are subject to guarantees and indemnifications to identify whether it is probable that a loss has occurred, and would recognize any such losses under any guarantees or indemnifications in the period when those losses are probable and estimable.

Critical Accounting Policies and Estimates
MDCStagwell has prepared the consolidated financial statements in accordance with accounting principles generally accepted in the United States of America (“GAAP”) and pursuant to the rules and regulations of the Securities and Exchange Commission (the “SEC”) for reporting financial information on Form 10-K. Preparation of the Consolidated Financial Statementsconsolidated financial statements and related disclosures requires us to make judgments, assumptions and estimates that affect the amounts reported and disclosed in the accompanying financial statements and footnotes. Our significant accounting policies are discussed in Note 2 of the Notes to the Consolidated Financial Statements.included herein. Our critical accounting policies are those that are considered by management to require significant judgment, use of estimates and that could have a significant impact on our financial statements. An understanding of our critical accounting policies is necessary to analyze our financial results.
Our critical accounting policies include our accounting for revenue recognition, business combinations, deferred acquisition consideration, redeemable noncontrolling interests, goodwill and intangible assets, income taxes and stock-based compensation. The financial statements are evaluated on an ongoing basis and estimates are based on historical experience, current conditions
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and various other assumptions believed to be reasonable under the circumstances. Actual results can differ from those estimates, and it is possible that the differences could be material.
Revenue Recognition. The Company’s revenue is recognized when control of the promised goods or services is transferred to our clients, in an amount that reflects the consideration we expect to be entitled to in exchange for those goods or services. See Note 5 of the Notes to the Consolidated Financial Statements included herein for further information.
Business Combinations. The Company has historically made,Combinations. Business combinationsare accounted for using the acquisition method and may continue to make, selective acquisitions of marketing communications businesses. In making acquisitions,accordingly, the price paid is determined by various factors, including service offerings, competitive position, reputationassets acquired (including identified intangible assets), the liabilities assumed and geographic coverage, as well as prior experience and judgment. Due toany noncontrolling interest in the nature of advertising, marketing and corporate communications services companies, the companies acquired frequently have significant identifiable intangible assets, which primarily consist of customer relationships.business are recorded at their acquisition date fair values.
For each ofacquisition, the Company’s acquisitions,Company undertakes a detailed review is undertaken to identify other intangible assets and a valuation is performed for all such identified assets. The Company uses several market participant measurements to determine the estimated value. This approach includes consideration of similar and recent transactions, as well as utilizing discounted expected cash flow methodologies. Like most service businesses, aA substantial portion of the intangible assetassets value that the Company acquires is the specialized know-how of the workforce, which is treated as part of goodwill and is not required to be valued separately. The majority of the value of the identifiable intangible assets that the Company acquiresacquired is derived from customer relationships, including the related customer contracts, as well as trade names and trademarks.
Deferred Acquisition Consideration. MostCertain acquisitions include an initial payment at the time of closing and provide for future additional contingent purchase price payments. Contingent purchase price obligations for these transactions isare recorded as a deferred acquisition consideration liability,liabilities on the balance sheet, at the acquisition date fair value and are remeasured at each reporting period. These liabilities are derived from the projected performance of the acquired entity and are based on predetermined formulas.entity. These various contractual valuation formulasarrangements may be dependent on future events, such as the growth rate of the earnings of the relevant subsidiary during the contractual period,period. At each reporting date, the Company models each business’ future performance, including revenue growth and in some cases,free cash flows, to estimate the currency exchange rate on the datevalue of payment.each deferred acquisition consideration liability. The liability is adjusted quarterly based on changes in current information affecting each subsidiary’s current operating results and the impact this information will have on future results included in the calculation of the estimated liability. In addition, changes in various contractual valuation formulas as well as adjustments to present value impact quarterly adjustments. These adjustments are recorded in the results of operations. In instances where such contingent payments require the sellers’ continuous employment with the Company after the transaction, they are recorded as compensation expense in the Audited Consolidated Statements of Operations.
Redeemable Noncontrolling Interests. Many of the Company’s acquisitions include contractual arrangements where the noncontrolling shareholders have an option to purchase, or may require the Company to purchase, such noncontrolling shareholders’ incremental ownership interests under certain circumstances and thecircumstances. The Company typically has similar call options under the same contractual terms. The amount of consideration under these contractual arrangements is not a fixed amount, but rather is dependent upon various valuation formulas, such as the average earnings of the relevant subsidiary through the date of exercise or the growth rate of the earnings of the relevant subsidiary during that period. In the event that an incremental purchase may be required ofby the Company, the amounts are recorded as redeemable noncontrolling interests in mezzanine
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equity on the Audited Consolidated Balance SheetSheets at their acquisition date fair value and adjusted for changes to their estimated redemption value through Common stock and other paid-inRetained earnings or Paid-in capital (when at an accumulated deficit) in the Audited Consolidated Balance Sheets (but not less than their initial redemption value), except for foreign currency translation adjustments. These adjustments will not impact the calculation of earnings (loss) per share if the redemption values are less than the estimated fair values.
Goodwill. GoodwillThe Company reviews goodwill. Goodwill (the excess of the acquisition cost over the fair value of the net assets acquired) acquired as a result of a business combination which is not subject to amortization is tested for impairment, at the reporting unit level, annually as of October 1st of each year, or more frequently if indicators of potential impairment exist. The Company performs its goodwill impairment test by comparing the fair value of a reporting unit with its carrying amount and recognizes an impairment charge for the amount by which the carrying amount exceeds the reporting unit’s fair value provided the loss recognized does not exceed the total amount of goodwill allocated to that reporting unit.
For the annual impairment testing,test, the Company has the option of assessing qualitative factors to determine whether it is more likely than not that the carrying amount of a reporting unit exceeds its fair value or performing a quantitative goodwill impairment test. Qualitative factors considered in the assessment include industry and market considerations, the competitive environment, overall financial performance, changing cost factors such as labor costs, and other factors specific to each reporting unit such as change in management or key personnel.
If the Company elects to perform the qualitative assessment and concludes that it is more likely than not that the fair value of the reporting unit is more than its carrying amount, then goodwill is not considered impaired and the quantitative impairment test is not necessary. For reporting units for which the qualitative assessment concludes that it is more likely than not that the fair value of the reporting unit is less than its carrying amount and for reporting units for which the qualitative assessment is not performed, the Company will perform the quantitative impairment test, which compares the fair value of the reporting unit to its carrying amount. If the fair value of the reporting unit exceeds the carrying amount of the net assets assigned to that reporting unit, goodwill is not considered impaired and additional analysis is not required.impaired. However, if the carrying amount of the net
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assets assigned to the reporting unit exceeds the fair value of the reporting unit thenis lower than the recognitioncarrying amount of the net assets assigned to the reporting unit, an impairment charge is required.recognized equal to the excess of the carrying amount over the fair value.
Determining the fair value of a reporting unit involves the use of significant estimates and assumptions. ForThe Company uses a combination of the 2020 annual impairment test, the Company used an income approach, which incorporates the use of the discounted cash flow (“DCF”) method.method, and the market approach, which incorporates the use of earnings and revenue multiples based on market data. The Company generally applies an equal weighting to the income and market approaches for the impairment test. The income approach requiresand the market approach both require the exercise of significant judgment, including judgment about the amount and timing of expected future cash flows, assumed terminal value and appropriate discount rates.
The DCF estimates incorporate expected cash flows that represent a spectrum of the amount and timing of possible cash flows of each reporting unit from a market participant perspective. The expected cash flows are developed from the Company’s long-range planning process using projections of operating results and related cash flows based on assumed long-term growth rates, and demand trends and appropriate discount rates based on a reporting units weighted average cost of capital (“WACC”)unit’s WACC as determined by considering the observable WACC of comparable companies and factors specific to the reporting unit. The terminal value is estimated using a constant growth method which requires an assumption about the expected long-term growth rate. The estimates are based on historical data and experience, industry projections, economic conditions, and the Company’s expectations. We performed the quantitative impairment test in 2020. See Note 8 of the Notes to the Consolidated Financial Statements for additional information regarding the Company’s impairment test and impairment charges recognized.
The Company utilized long-term growth rates and a WACC for the Company’s reporting units ranging from 0% to 3% and 11% to 21%, respectively, in our annual goodwill impairment test.
For the 20202021 annual goodwill impairment test, the Company had 23approximately 35 reporting units, all of which were subject to the qualitative assessment, except four reporting units that were subject to the quantitative goodwill impairment test. The excess ofFor the reporting units under a qualitative assessment, we concluded that it is more likely than not that their fair value over the carrying amount ("headroom") for the Company’s reporting units ranged from 2% tois in excess of 100%the carrying value. The reporting units subject to the quantitative impairment test had a fair value in excess of their carrying amount (“headroom”) above 10%. The Company utilized a long-term growth rate of 3% and a WACC ranging from 13% to 25%. The Company performed a sensitivity analysis which included a 1% increase in the WACC, which resultedwould not result in a nominal impairment for one reporting with a headroom of 2%.an impairment.
The Company believes the estimates and assumptions used in the calculations are reasonable. However, if there was an adverse change in the facts and circumstances, then an impairment charge may be necessary in the future. Specifically, as mentioned above, the fair value of one reporting unit, with goodwill of approximately $89 million, exceeded its carrying value by 2% and therefore is highly sensitive to adverse changes in the facts and circumstances that could result in a possible future impairment. Should the fair value of any of the Company’s reporting units fall below its carrying amount because of reduced operating performance, market declines, changes in the discount rate, or other conditions, charges for impairment may be necessary. The Company monitors its reporting units to determine if there is an indicator of potential impairment.
Income Taxes. We account for income taxes using the asset and liability method. Under the asset and liability method, deferred tax assets and liabilities are recognized based on the differences between the financial statement carrying value of existing assets and liabilities and their respective tax bases. Deferred tax assets and liabilities are measured using enacted tax rates and laws expected to be in effect when the differences are expected to reverse. The Company records associated interest and penalties as a component of income tax expense. The Company records a valuation allowance against deferred income tax assets when management believes it is more likely than not that some portion or all of the deferred income tax assets will not be realized. Management evaluates on a quarterly basis all available positive and negative evidence considering factors such as the reversal of deferred income tax liabilities, taxable income in eligible carryback years, projected future taxable income, the
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character of the income tax asset, tax planning strategies, changes in tax laws and other factors. The periodic assessment of the net carrying value of the Company’s deferred tax assets under the applicable accounting rules requires significant management judgment. A change to any of these factors could impact the estimated valuation allowance and income tax expense.
Stock-basedStock-Based Compensation.  The fair value method is applied to all awards granted, modified or settled. Under the fair value method, compensation cost is measured at fair value at the date of grant and is expensed over the service period, that isgenerally the award’s vesting period. AwardsThe Company uses its historical volatility derived over the expected term of the award to determine the volatility factor used in determining the fair value of the award. The Company recognizes forfeitures as they occur.
Stock-based awards that are settled in cash or equity at the option of the Company are recorded at fair value on the date of grant. The fair value measurement of the compensation cost for these awards is based on using the Black-Scholes option pricing model or other acceptable method and is recorded in Operating income over the service period, in this case the award’s vesting period.
The Company has adopted the straight-line attribution method for determining the compensation cost to be recorded during each accounting period. The Company commences recording compensation expense related to awards that are based on performance conditions are recorded as compensation expenseunder the straight-line attribution method when theit is probable that such performance conditions are expected towill be met. See Note 15 of the Notes to the Consolidated Financial Statements for further information.

From time to time, certain acquisitions and step-up transactions include an element of compensation related payments. The Company accounts for those payments as stock-based compensation.
New Accounting Pronouncements
Information regarding newIn October 2021, the FASB issued ASU 2021-08, Accounting for Contract Assets and Contract Liabilities from Contracts with Customers, to improve the accounting pronouncements can be foundfor acquired revenue contracts with customers in Note 3a business combination by addressing diversity in practice and inconsistency related to the recognition of an acquired contract liability and other items. ASU 2021-08 is effective January 1, 2023; however, the Company has early adopted the standard and retrospectively applied it to the financial statements herein.

In March 2020, the FASB issued ASU 2020-04, and in January 2021 subsequently issued ASU 2021-01, Facilitation of the NotesEffects of Reference Rate Reform on Financial Reporting, to provide optional expedients and exceptions for applying GAAP to contracts, hedging relationships, and other transactions affected by reference rate reform if certain criteria are met. ASU 2020-04 is effective upon issuance, through December 31, 2022. The Company is evaluating the Consolidated Financial Statements included herein.impact of the adoption of this guidance on the Company’s financial statements and disclosures.

Item 7A. Quantitative and Qualitative Disclosures About Market Risk
The Company is exposed to market risk related to interest rates, foreign currencies and impairment risk.
Debt Instruments: At December 31, 2020,2021, the Company’s debt obligations consisted of amounts outstanding under its Credit Agreementrevolving credit agreement and Seniorthe 5.625% Notes. The Senior5.625% Notes bear a fixed 7.50%5.625% interest rate. The Credit Agreementrevolving credit agreement bears interest at variable rates based upon the Euro rate, U.S. bank prime rate, and U.S. base rate, atLIBOR or its replacement SOFR, EURIBOR, and SONIA depending on the Company’s option.duration of the borrowing product. The Company’s ability to obtain the required bank syndication commitments depends in part on conditions in the bank market at the time of syndication. Given that there were no$110.2 million in borrowings under the Credit Agreementrevolving credit agreement, as of December 31, 2020,2021, a 1.0% increase or decrease in the weighted average interest rate, which was 2.94%0.88% at December 31, 2020,2021, would have nohad an interest rate impact.
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Foreign Exchange: While the Company primarily conducts business in markets that use the U.S. dollar, the Canadian dollar, the Euro and the British Pound, its non-U.S. operations transact business in numerous different currencies. The Company’s results of operations are subject to risk from the translation to the U.S. dollar of the revenue and expenses of its non-U.S. operations. The effects of currency exchange rate fluctuations on the translation of the Company’s results of operations are discussed in “Management’s Discussion and Analysis of Financial Condition and Results of Operations” and in Note 2 of this Annual Report on Form 10-K for the year ended December 31, 2020.Notes included herein. For the most part, revenues and expenses incurred related to the non-U.S. operations are denominated in their functional currency. This minimizes the impact that fluctuations in exchange rates will have on profit margins. Translation of intercompany debt, which is not intended to be repaid, is included in cumulative translation adjustments. Translation of current intercompany balances are included in net earningsincome (loss). The Company generally does not enter into foreign currency forward exchange contracts or other derivative financial instruments to hedge the effects of adverse fluctuations in foreign currency exchange rates.
The Company is exposed to foreign currency fluctuations relating to its intercompany balances between the U.S. and Canada. For every one cent change in the foreign exchange rate between the U.S. and Canada, the impact to the Company’s financial statements would be approximately $2.0 million.
Impairment Risk: At December 31, 2020,2021, the Company had goodwilldid not have any impairment of $668.2 million and other intangible assets of $33.8 million.goodwill. The Company reviews goodwill for impairment annually as of October 1st of each year or more frequently if indicators of potential impairment exist. See the CriticalSignificant Accounting Policies and Estimates section above andin Note 82 of the Notes included herein for information related to impairment testing and the Consolidated Financial Statements for further information.



risk of potential impairment charges in future periods.
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Item 8. Financial Statements and Supplementary Data

MDC PARTNERS INC. AND SUBSIDIARIES
INDEX TO CONSOLIDATED FINANCIAL STATEMENTS
Page
Financial Statements:
Financial Statement Schedules:

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Report of Independent Registered Public Accounting Firm

To the shareholders and the Board of Directors and Shareholders
MDC Partnersof Stagwell Inc.
New York, New York

Opinion on the Consolidated Financial Statements

We have audited the accompanying consolidated balance sheets of MDC PartnersStagwell Inc. (the “Company”) and subsidiaries (the Company) as of December 31, 20202021 and 2019,2020, the related consolidated statements of operations, comprehensive income (loss), shareholders’ deficit,shareholders equity, and cash flows for each of the threetwo years in the period ended December 31, 2020,2021, and the related notes and schedules presentedlisted in the Index at Item 15 (collectively referred to as the “consolidated financial statements”statements). In our opinion, the consolidated financial statements present fairly, in all material respects, the financial position of the Company and subsidiaries atas of December 31, 20202021 and 2019,2020, and the results of theirits operations and theirits cash flows for each of the threetwo years in the period ended December 31, 2020,2021, in conformity with accounting principles generally accepted in the United States of America.

We have also have audited, in accordance with the standards of the Public Company Accounting Oversight Board (United States) (“PCAOB”)(PCAOB), the Company'sCompanys internal control over financial reporting as of December 31, 2020,2021, based on criteria established in Internal Control Integrated Framework (2013) issued by the Committee of Sponsoring Organizations of the Treadway Commission (“COSO”) and our report dated March 16, 202117, 2022, expressed an unqualifiedadverse opinion thereon.

Change in Accounting Principles

As discussed in Note 2 to the consolidated financial statements,on the Company changed its methods internal control over financial reporting because of accounting for leases on January 1, 2019 due to the adoption of Accounting Standards Codification, Leases (“ASC 842”).

material weaknesses.
Basis for Opinion

These consolidated financial statements are the responsibility of the Company’sCompanys management. Our responsibility is to express an opinion on the Company’s consolidatedCompanys financial statements based on our audits. We are a public accounting firm registered with the PCAOB and are required to be independent with respect to the Company in accordance with the U.S. federal securities laws and the applicable rules and regulations of the Securities and Exchange Commission and the PCAOB.

We conducted our audits in accordance with the standards of the PCAOB. Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the consolidated financial statements are free of material misstatement, whether due to error or fraud.

Our audits included performing procedures to assess the risks of material misstatement of the consolidated financial statements, whether due to error or fraud, and performing procedures that respond to those risks. Such procedures included examining, on a test basis, evidence regarding the amounts and disclosures in the consolidated financial statements. Our audits also included evaluating the accounting principles used and significant estimates made by management, as well as evaluating the overall presentation of the consolidated financial statements. We believe that our audits provide a reasonable basis for our opinion.

Critical Audit Matters

The critical audit matters communicated below are matters arising from the current periodcurrent-period audit of the consolidated financial statements that were communicated or required to be communicated to the audit committee and that:that (1) relate to accounts or disclosures that are material to the consolidated financial statements and (2) involved our especially challenging, subjective, or complex judgments. The communication of critical audit matters does not alter in any way our opinion on the consolidated financial statements, taken as a whole, and we are not, by communicating the critical audit matters below, providing separate opinions on the critical audit matters or on the accounts or disclosures to which they relate.

Revenue Recognition

As described in— Refer to Notes 2 and 5 to the consolidated financial statements
Critical Audit Matter Description
The Companys revenue is primarily derived from the Company provides an extensive rangeprovision of marketing and communications services which includes strategy, creative and production for advertising campaigns, public relations services including strategy, editorial, crisis support or issues management, media training, influencer engagement and events management, media buying and planning, experiential marketing and application/website design and development. Each of the Companys operating companies (referred to its clients offeringas Brands) generate revenue from one or more of these services. The Brands have numerous customers and contracts, under a variety of marketingcontract terms and communication capabilities.provisions. The determinationvolume of such contracts and the diversity of the terms in such contracts introduces significant complexity in assessing the accounting under the revenue accounting standard. This complexity includes the critical judgements around defining performance obligations and the recognition of revenue when or as the customer obtains control of the promised services in an amount that reflects the consideration expected to be received in exchange for those services.
Given the volume and diversity of the Company’s performance obligationscontracts, performing audit procedures to evaluate whether revenue was appropriately recorded, required a high degree of auditor judgement and an increased extent of audit effort and is specific to the services included within each revenue contract. Based on the services to be provided to a client within a contract, and how those services are provided, multiple services could represent separate performance obligations or be combined andtherefore considered as one performance obligation. Revenue is typically recognized based on the measure of progress of each distinct performance obligation, as services are performed. Revenue is typically recognized using input methods (including direct labor hours, materials and third-party costs) that correspond with efforts incurred to date in relation to total estimated efforts to complete the contract.

We identified the determination of the measure of progress of performance obligations as a critical audit matter. The determination of
How the total estimated cost and progress toward completion requires management to make significant estimates and assumptions. A higherCritical Audit Matter Was Addressed in the Audit
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degreeOur audit procedures related to the testing of auditor judgment was requiredthe Company’s application of revenue accounting standard to evaluatetheir revenue contracts included the key assumptions used to estimate costs to complete the contracts, including the labor hours, materials, and third-party costs to complete the contracts. Changes in these estimates can have a significant impact on the revenue recognized each period. Auditing these aspects involved especially challenging auditor judgment due tofollowing, among others:
Assessed the nature and extentamount of audit effort required to evaluaterevenue recorded by Brand and evaluated the reasonablenessoverall application of management’s assumptions and estimates over the duration of these contracts.

The primary procedures we performed to address this critical audit matter included:

revenue accounting standard,
a.Testing the operating effectiveness of certain controls relating to management’s estimation of the measure of progress of each performance obligation within revenue contracts including: (i) development of contract budgets, (ii) ongoing assessment and revisions to contract budgets, and (iii) ongoing review of contract status including nature of activities to complete.
b.Assessing the reasonableness of management’s estimation of the measure of progress forSelected a sample of contracts, through: (i) corroborating measurespecifically including individually material revenue contracts, across the Brands and types of progress against relevant evidence outside the accounting function, (ii) performing retrospective reviewcontracts. Testing included consideration of the estimated costs to complete to assessspecific application of the reasonablenessrevenue accounting standard, including the identification of management’s judgments, (iii) testing a samplethe performance obligation(s), the evaluation of the methods applied in the recognition and measurement of revenue, contracts and underlying documentsthe verification of the timing of delivery, transaction price and performance of services related to determine the revenue recorded.
Tested the mathematical accuracy of key cost inputs, suchrevenue recorded for each selection based on audit evidence obtained.
Intangible Assets – Acquisitions and Dispositions — Refer to Notes 2 and 4 to the financial statements
Critical Audit Matter Description
Stagwell Inc. was formed on August 2, 2021 as labor hours, materials,the result of a merger between Stagwell Marketing Group, LLC (a private company, “legacy SMG”) and third-party costs, and (iv) assessingMDC Partners, Inc. (an existing public operating company listed on the reasonablenessNASDAQ, “legacy MDC”). Upon consummation of the measuremerger (“Transaction”), Stagwell has become the issuer through a reverse merger by taking control of progress of performance obligations through testing of a sample of costs incurred to dateMDC, and estimated costs to complete.was renamed Stagwell Inc. The acquisition consideration totaled $426 million.

Goodwill Impairment Assessment

As describedThe Acquisition was accounted for in Notes 2 and 8accordance with Financial Accounting Standards Board (“FASB”) Accounting Standards Codification (“ASC”) Topic 805, Business Combinations.Accordingly, the purchase price was allocated to the consolidated financial statements, the Company’s consolidated goodwill balance asassets acquired and liabilities assumed based on their respective fair values, including customer relationship assets of December 31, 2020 was $668.2$713 million and tradenames of $98 million.
The Company tests for impairment annually on a reporting unit basis or more often when impairment indicators exist. As a result of the COVID-19 pandemic, the Company performed an interim goodwill impairment test in the second quarter of 2020 that resulted in a goodwill impairment charge of $13.4 million. In connection with the Company’s annual impairment assessment performed as of October 1, 2020 the Company recorded an additional impairment charge of $48.3 million. The Company’s evaluation of goodwill for impairment involves the comparison of the fair value of each reporting unit to its carrying value. The Company determines the fair value of its reporting units using a discounted cash flow model. The determination of the fair value using the discounted cash flow model requiresacquired customer relationship and tradename intangible assets required management to make significant estimates and assumptions related to the amount and timing of expected future cash flows, assumed terminal values and appropriate discount rates.

We identified the valuation of certain reporting units during the impairment assessment of goodwill as a critical audit matter. The principal considerations for our determination are: (i) for certain reporting units, the deterioration of economic conditions led to an increased sensitivity to estimates due to the decline in the excess of fair value over book value as of the annual testing date of October 1, 2020, as such, the assumptions and judgments used were more sensitive to management’s estimates, and (ii) inherent uncertainties exist related to the Company’s forecasts and how various economic and other factors, including the projected impact from the COVID-19 pandemic, could affect the Company’s forecasted assumptions of future cash flows and the selection of the customer attrition rates, discount rate includedrates, and royalty rates. Performing audit procedures to evaluate the reasonableness of these estimates and assumptions required a high degree of auditor judgment and an increased extent of effort, including the need to involve our fair value specialists.
How the Critical Audit Matter Was Addressed in the income approach. Auditing these elements involved especially challenging auditor judgment dueAudit
Our audit procedures related to the natureforecasts of future cash flows and extentthe selection of audit effort required to address these matters, including the extent of specialized skill or knowledge needed.

The primary procedures we performed to address this critical audit matter included:customer attrition rates, discount rates, and royalty rates for the customer relationships and tradename intangible assets acquired included the following, among others:
EvaluatingWe evaluated the sensitivity of changes in the assumptions on the fair value of the customer relationship and tradename intangible assets.
We assessed the reasonableness of management’s forecasts of future cash flows givenby comparing the inherent uncertainty of COVID-19 through: (i) comparing actualprojections to historical results to management’s historical forecasts and industry data, (ii) corroboratingmarket data.
We evaluated whether the consistency of assumptions utilized in management forecasts with other internal information andestimated future cash flows were consistent with evidence obtained in other areas of the audit such as reviewing historical operating results of the reporting unit and reviewing revenue contracts and supporting documentation for cost reductions such as headcount analysis to support future projections, (iii) performing sensitivity analyses of reporting units’ cash flow projections, and (iv) performing procedures to assess the completeness, accuracy and relevance of the underlying data used in the discounted cash flow analysis.audit.
Utilizing personnel with specialized knowledge and skill in valuation to assist in: (i) evaluatingWith the appropriatenessassistance of the methodologies and the valuation models utilized by management to determine theour fair values of the reporting units, and (ii) assessingvalue specialists, we evaluated the reasonableness of certain assumptions incorporated into the valuation models including terminal growth(1) customer attrition rates, (2) discount rates, and discount rates.(3) royalty rates by:

We assessed the reasonableness of management’s selection of customer attrition rates by comparing the revenue lost from customer attrition to historical data.
Testing the source information underlying the determination of the customer attrition rates, discount rates, and royalty rates, and testing the mathematical accuracy of the calculations.
Developing a range of independent estimates and comparing those to the discount rates and royalty rates selected by management.
/s/ BDO USA,Deloitte & Touche LLP
New York, NY
March 17, 2022
We have served as the Company'sCompanys auditor since 2006.
New York, New York
March 16, 20212020.
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STAGWELL INC.
INDEX TO CONSOLIDATED FINANCIAL STATEMENTS
Page
Financial Statements:
Financial Statement Schedules:



MDC PARTNERS























Table of Contents
Item 1.    Financial Statements
STAGWELL INC. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF OPERATIONS
(thousands of United States dollars, except per share amounts)
 Years Ended December 31,
 202020192018
Revenue:
Services$1,199,011 $1,415,803 $1,475,088��
Operating Expenses:
Cost of services sold769,899 961,076 991,198 
Office and general expenses341,565 328,339 349,056 
Depreciation and amortization36,905 38,329 46,196 
Impairment and other losses96,399 8,599 87,204 
 1,244,768 1,336,343 1,473,654 
Operating income (loss)(45,757)79,460 1,434 
Other Income (Expenses):
Interest expense and finance charges, net(62,163)(64,942)(67,075)
Foreign exchange gain (loss)(982)8,750 (23,258)
Other, net20,500 (2,401)230 
 (42,645)(58,593)(90,103)
Income (loss) before income taxes and equity in earnings of non-consolidated affiliates(88,402)20,867 (88,669)
Income tax expense116,555 10,316 29,615 
Income (loss) before equity in earnings of non-consolidated affiliates(204,957)10,551 (118,284)
Equity in earnings (losses) of non-consolidated affiliates(2,240)352 62 
Net income (loss)(207,197)10,903 (118,222)
Net income attributable to the noncontrolling interest(21,774)(16,156)(11,785)
Net loss attributable to MDC Partners Inc.(228,971)(5,253)(130,007)
Accretion on and net income allocated to convertible preference shares(14,179)(12,304)(8,355)
Net loss attributable to MDC Partners Inc. common shareholders$(243,150)$(17,557)$(138,362)
Loss Per Common Share:
Basic
Net loss attributable to MDC Partners Inc. common shareholders$(3.34)$(0.25)$(2.42)
Diluted
Net loss attributable to MDC Partners Inc. common shareholders$(3.34)$(0.25)$(2.42)
Weighted Average Number of Common Shares Outstanding:
  Basic72,862,178 69,132,100 57,218,994 
  Diluted72,862,178 69,132,100 57,218,994 
 Twelve Months Ended December 31,
 20212020
Revenue$1,469,363 $888,032 
Operating Expenses
Cost of services906,856 571,588 
Office and general expenses424,038 191,679 
Depreciation and amortization77,503 41,025 
Impairment and other losses16,240 — 
1,424,637 804,292 
Operating income44,726 83,740 
Other Income (expenses):
Interest expense, net(31,894)(6,223)
Foreign exchange, net(3,332)(721)
Gain on sale of business and other, net50,058 544 
14,832 (6,400)
Income before income taxes and equity in earnings of non-consolidated affiliates59,558 77,340 
Income tax expense23,398 5,937 
Income before equity in earnings of non-consolidated affiliates36,160 71,403 
Equity in (income) losses of non-consolidated affiliates(240)58 
Net income35,920 71,461 
Net income attributable to noncontrolling and redeemable noncontrolling interests(14,884)(15,105)
Net income attributable to Stagwell Inc. common shareholders$21,036 $56,356 
Loss Per Common Share:
Basic
Net loss attributable to Stagwell Inc. common shareholders$(0.04)N/A
Diluted
Net loss attributable to Stagwell Inc. common shareholders$(0.04)N/A
Weighted Average Number of Common Shares Outstanding:
Basic90,426,215 N/A
Diluted90,426,215 N/A
See notes to the Audited Consolidated Financial Statements.Statements.
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MDC PARTNERSSTAGWELL INC. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME (LOSS)
(thousands of United States dollars)
 Years Ended December 31,
 202020192018
Comprehensive Income (Loss)
Net income (loss)$(207,197)$10,903 $(118,222)
Other comprehensive income (loss), net of applicable tax:
Foreign currency translation adjustment9,092 (6,691)3,158 
Benefit plan adjustment, net of income tax expense (benefit) of ($519) for 2020, ($740) for 2019 and $223 for 2018(1,354)(1,911)555 
Other comprehensive income (loss)7,738 (8,602)3,713 
Comprehensive income (loss) for the period(199,459)2,301 (114,509)
Comprehensive income attributable to the noncontrolling interests(22,504)(16,543)(8,824)
Comprehensive loss attributable to MDC Partners Inc.$(221,963)$(14,242)$(123,333)
 Twelve Months Ended December 31,
 20212020
COMPREHENSIVE INCOME
Net income$35,920 $71,461 
Other comprehensive income (loss)
Foreign currency translation adjustment(6,000)2,371 
Benefit plan adjustment722 — 
Net unrealized loss on available for sale investment— (5,156)
Other comprehensive income (loss)(5,278)(2,785)
Comprehensive income for the period30,642 68,676 
Comprehensive income attributable to the noncontrolling interests(14,884)(15,105)
Comprehensive income attributable to Stagwell Inc.$15,758 $53,571 
See notes to the Audited Consolidated Financial Statements.Statements.
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MDC PARTNERSSTAGWELL INC. AND SUBSIDIARIES
CONSOLIDATED BALANCE SHEETS
(thousands of United States dollars)dollars, except share amounts)
December 31, 2020December 31, 2019 December 31, 2021December 31, 2020
 
ASSETSASSETS  ASSETS  
Current Assets:Current Assets:  Current Assets:  
Cash and cash equivalentsCash and cash equivalents$60,757 $106,933 Cash and cash equivalents$184,009 $92,457 
Accounts receivable, less allowance for doubtful accounts of $5,473 and $3,304374,892 449,288 
Accounts receivable, netAccounts receivable, net696,937 225,733 
Expenditures billable to clientsExpenditures billable to clients10,552 30,133 Expenditures billable to clients63,065 11,063 
Other current assetsOther current assets40,939 35,613 Other current assets61,830 36,433 
Total Current AssetsTotal Current Assets487,140 621,967 Total Current Assets1,005,841 365,686 
Fixed assets, at cost, less accumulated depreciation of $136,166 and $129,57990,413 81,054 
Fixed assets, netFixed assets, net118,603 35,614 
Right-of-use assets - operating leasesRight-of-use assets - operating leases214,188 223,622 Right-of-use assets - operating leases311,654 57,752 
GoodwillGoodwill668,211 731,691 Goodwill1,652,723 351,725 
Other intangible assets, netOther intangible assets, net33,844 54,893 Other intangible assets, net937,695 186,035 
Deferred tax assets179 84,900 
Other assetsOther assets17,339 30,179 Other assets29,064 17,043 
Total AssetsTotal Assets$1,511,314 $1,828,306 Total Assets$4,055,580 $1,013,855 
LIABILITIES, REDEEMABLE NONCONTROLLING INTERESTS, AND SHAREHOLDERS’ DEFICIT  
Current Liabilities:  
LIABILITIES, RNCI, AND SHAREHOLDERS’ EQUITYLIABILITIES, RNCI, AND SHAREHOLDERS’ EQUITY
Current LiabilitiesCurrent Liabilities
Accounts payableAccounts payable$168,398 $200,148 Accounts payable$271,769 $147,826 
Accruals and other liabilitiesAccruals and other liabilities274,968 353,575 Accruals and other liabilities510,327 90,557 
Advance billingsAdvance billings152,956 171,742 Advance billings361,885 66,418 
Current portion of lease liabilities - operating leasesCurrent portion of lease liabilities - operating leases41,208 48,659 Current portion of lease liabilities - operating leases72,255 19,579 
Current portion of deferred acquisition considerationCurrent portion of deferred acquisition consideration53,730 45,521 Current portion of deferred acquisition consideration77,946 12,579 
Total Current LiabilitiesTotal Current Liabilities691,260 819,645 Total Current Liabilities1,294,182 336,959 
Long-term debtLong-term debt843,184 887,630 Long-term debt1,191,601 198,024 
Long-term portion of deferred acquisition considerationLong-term portion of deferred acquisition consideration29,335 29,699 Long-term portion of deferred acquisition consideration144,423 5,268 
Long-term lease liabilities - operating leasesLong-term lease liabilities - operating leases247,243 219,163 Long-term lease liabilities - operating leases342,730 52,606 
Deferred tax liabilities, netDeferred tax liabilities, net103,093 16,050 
Other liabilitiesOther liabilities82,065 25,771 Other liabilities57,147 5,801 
Total LiabilitiesTotal Liabilities1,893,087 1,981,908 Total Liabilities3,133,176 614,708 
Redeemable Noncontrolling InterestsRedeemable Noncontrolling Interests27,137 36,973 Redeemable Noncontrolling Interests43,364 604 
Commitments, Contingencies and Guarantees (Note 14)Commitments, Contingencies and Guarantees (Note 14)00Commitments, Contingencies and Guarantees (Note 14)00
Shareholders’ Deficit:
Convertible preference shares, 145,000 authorized, issued and outstanding at December 31, 2020 and 2019152,746 152,746 
Common stock and other paid-in capital104,367 101,469 
Shareholders' Equity:Shareholders' Equity:
Members' capitalMembers' capital— 358,756 
Common shares - Class A & BCommon shares - Class A & B118 — 
Common shares - Class CCommon shares - Class C— 
Paid-in capitalPaid-in capital382,893 — 
Accumulated deficitAccumulated deficit(709,751)(480,779)Accumulated deficit(6,982)— 
Accumulated other comprehensive income (loss)2,739 (4,269)
MDC Partners Inc. Shareholders' Deficit(449,899)(230,833)
Accumulated other comprehensive lossAccumulated other comprehensive loss(5,278)— 
Stagwell Inc. Shareholders' EquityStagwell Inc. Shareholders' Equity370,753 358,756 
Noncontrolling interestsNoncontrolling interests40,989 40,258 Noncontrolling interests508,287 39,787 
Total Shareholders' Deficit(408,910)(190,575)
Total Liabilities, Redeemable Noncontrolling Interests and Shareholders' Deficit$1,511,314 $1,828,306 
Total Shareholders' EquityTotal Shareholders' Equity879,040 398,543 
Total Liabilities, Redeemable Noncontrolling Interests and Shareholders' EquityTotal Liabilities, Redeemable Noncontrolling Interests and Shareholders' Equity$4,055,580 $1,013,855 
See notes to the Audited Consolidated Financial Statements.Statements.
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MDC PARTNERSSTAGWELL INC. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF CASH FLOWS
(thousands of United States dollars)

 Years Ended December 31,
202020192018
Cash flows from operating activities:  
Net income (loss)$(207,197)$10,903 $(118,222)
Adjustments to reconcile net income (loss) to cash provided by operating activities:
Stock-based compensation14,179 31,040 18,416 
Depreciation and amortization36,905 38,329 46,196 
Impairment and other losses96,399 8,599 87,204 
Adjustment to deferred acquisition consideration42,187 5,403 (374)
Deferred income taxes (benefits)108,556 4,791 21,585 
Gain on sale of assets and other771 (4,107)22,451 
Changes in working capital:
Accounts receivable72,453 (37,763)31,326 
Expenditures billable to clients19,581 12,236 (11,223)
Prepaid expenses and other current assets24,840 3,474 (17,189)
Accounts payable, accruals and other current liabilities(144,123)(14,077)(18,222)
Acquisition related payments(13,330)(5,223)(29,141)
Cash in trusts(656)
Advance billings(18,662)32,934 (14,871)
Net cash provided by operating activities32,559 86,539 17,280 
Cash flows from investing activities:
Capital expenditures(24,310)(18,596)(20,264)
Proceeds from sale of assets19,616 23,050 2,082 
Acquisitions, net of cash acquired(1,816)(4,823)(32,713)
Other(1,777)484 464 
Net cash provided by (used in) investing activities(8,287)115 (50,431)
Cash flows from financing activities:  
Repayment of borrowings under revolving credit facility(550,135)(1,303,350)(1,625,862)
Proceeds from borrowings under revolving credit facility550,135 1,235,205 1,694,005 
Proceeds from issuance of common and convertible preference shares, net of issuance costs98,620 
Acquisition related payments(35,391)(30,155)(32,172)
Distributions to noncontrolling interests and other(16,036)(12,049)(14,537)
Repurchase of Bonds(21,999)
Net cash provided by (used in) financing activities(73,426)(11,729)21,434 
Effect of exchange rate changes on cash, cash equivalents, and cash held in trusts2,978 77 
Net increase (decrease) in cash, cash equivalents, and cash held in trusts including cash classified within assets held for sale(46,176)74,926 (11,640)
Change in cash and cash equivalents held in trusts classified within held for sale(3,307)(8,298)
Change in cash and cash equivalents classified within assets held for sale4,441 
Net increase (decrease) in cash and cash equivalents(46,176)76,060 (19,938)
Cash and cash equivalents at beginning of period106,933 30,873 50,811 
Cash and cash equivalents at end of period$60,757 $106,933 $30,873 

 Twelve Months Ended December 31,
20212020
Cash flows from operating activities:
Net income$35,920 $71,461 
Adjustments to reconcile net income to cash provided by (used in) operating activities:
Stock-based compensation75,032 — 
Depreciation and amortization77,503 41,025 
Impairment and other losses16,240 — 
Provision for bad debt2,031 6,222 
Deferred income taxes(3,818)(5,463)
Adjustment to deferred acquisition consideration18,7214,520
Interest from preferred investments— (600)
Equity in losses of unconsolidated affiliates, net of dividends received— (58)
Transaction costs contributed by Stagwell Media LP— 10,160 
Foreign currency translation loss on foreign denominated debt— 721 
Other(1,463)1,329 
Gain on sale of business(43,440)— 
Changes in working capital:
Accounts receivable(30,784)(26,805)
Expenditures billable to clients(35,371)10,078 
Other assets3,997 (10,461)
Accounts payable(46,356)5,606 
Accruals and other liabilities61,974 22,922 
Advance billings76,021 7,423 
Deferred acquisition related payments(5,351)— 
Net cash provided by operating activities200,856 138,080 
Cash flows from investing activities:
Capital expenditures(22,626)(12,099)
Proceeds from sale of business, net37,232 — 
Acquisitions, net of cash acquired150,346 (14,732)
Other(1,000)(2,190)
Net cash provided by (used in) investing activities163,952 (29,021)
Cash flows from financing activities:
Repayment of borrowings under revolving credit facility and term loan(719,088)(126,994)
Proceeds from borrowings under revolving credit facility516,669 167,000 
Shares acquired and cancelled(841)— 
Payment of deferred consideration and other— (1,000)
Contributions— 1,554 
Proceeds from issuance of the 5.625% Notes1,100,000 — 
Purchase of noncontrolling interest(37,500)(1,559)
Debt issuance costs(15,053)(3,099)
Payment of contingent consideration— (500)
Distributions(233,203)(115,543)
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MDC PARTNERSSTAGWELL INC. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF CASH FLOWS - (continued)
(thousands of United States dollars)

Years Ended December 31, Twelve Months Ended December 31,
20212020
Repurchase of 7.50% Senior NotesRepurchase of 7.50% Senior Notes(884,398)— 
Net cash used in financing activitiesNet cash used in financing activities(273,414)(80,141)
Effect of exchange rate changes on cash and cash equivalentsEffect of exchange rate changes on cash and cash equivalents158 (321)
Net increase in cash and cash equivalentsNet increase in cash and cash equivalents91,552 28,597 
Cash and cash equivalents at beginning of periodCash and cash equivalents at beginning of period92,457 63,860 
Cash and cash equivalents at end of periodCash and cash equivalents at end of period$184,009 $92,457 
202020192018
Supplemental disclosures:Supplemental disclosures:  Supplemental disclosures:
Cash income taxes paidCash income taxes paid$7,946 $2,296 $3,836 Cash income taxes paid$58,578 $10,714 
Cash interest paidCash interest paid$57,752 $62,223 $64,012 Cash interest paid23,528 9,287 
Non-cash investing and financing activities:Non-cash investing and financing activities:
Acquisitions of businessAcquisitions of business$425,752 $23,720 
Acquisitions of noncontrolling interestAcquisitions of noncontrolling interest170,266 — 
Issuance of redeemable noncontrolling interestIssuance of redeemable noncontrolling interest27,280 — 
Net unrealized gain on available for sale investmentNet unrealized gain on available for sale investment— 5,156 
Non-cash contributionsNon-cash contributions12,372 93,880 
Non-cash distributions to Stagwell Media LPNon-cash distributions to Stagwell Media LP13,000 — 
Non-cash payment of deferred acquisition considerationNon-cash payment of deferred acquisition consideration7,080 64,345 
Conversion of preferred sharesConversion of preferred shares209,947 — 


See notes to the Audited Consolidated Financial Statements.Statements.
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MDC PARTNERSSTAGWELL INC. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF SHAREHOLDERS’ DEFICITEQUITY
(thousands of United States dollars, except per share amounts)

Twelve Months Ended
December 31, 2020
 Convertible Preference SharesCommon SharesCommon Stock and Other Paid-in CapitalAccumulated DeficitAccumulated Other Comprehensive Income (Loss)MDC Partners Inc. Shareholders' DeficitNoncontrolling InterestsTotal Shareholder's Deficit
 
SharesAmountShares
Balance at December 31, 2019145,000 $152,746 72,154,603 $101,469 $(480,779)$(4,269)$(230,833)$40,258 $(190,575)
Net income attributable to MDC Partners Inc.— — — — (228,971)— (228,971)— (228,971)
Other comprehensive income— — — — — 7,008 7,008 730 7,738 
Vesting of restricted awards— — 1,808,984 — — — — — 
Shares acquired and cancelled— — (430,739)(905)— — (905)— (905)
Stock-based compensation— — — 6,629 — — 6,629 — 6,629 
Changes in redemption value of redeemable noncontrolling interests— — — (2,800)— — (2,800)— (2,800)
Business acquisitions and step-up transactions, net of tax— — — 1,626 — — 1,626 — 1,626 
Other— — — (1,652)(1)— (1,653)(1,652)
Balance at December 31, 2020145,000 $152,746 73,532,848 $104,367 $(709,751)$2,739 $(449,899)$40,989 $(408,910)

Twelve Months Ended
December 31, 2019
 Convertible Preference SharesCommon SharesCommon Stock and Other Paid-in CapitalAccumulated DeficitAccumulated Other Comprehensive IncomeMDC Partners Inc. Shareholders' DeficitNoncontrolling InterestsTotal Shareholder's Deficit
 
SharesAmountShares
Balance at December 31, 201895,000 $90,123 57,521,323 $58,579 $(475,526)$4,720 $(322,104)$64,514 $(257,590)
Net income attributable to MDC Partners Inc.— — — — (5,253)— (5,253)— (5,253)
Other comprehensive income (loss)— — — — — (8,989)(8,989)387 (8,602)
Issuance of common and convertible preference shares50,000 62,623 14,285,714 35,997 — — 98,620 — 98,620 
Vesting of restricted awards— — 576,932 — — — — — — 
Shares acquired and cancelled— — (229,366)(601)— — (601)— (601)
Stock-based compensation— — — 3,655 — — 3,655 — 3,655 
Changes in redemption value of redeemable noncontrolling interests— — — 3,160 — — 3,160 — 3,160 
Business acquisitions and step-up transactions, net of tax— — — 1,911 — — 1,911 — 1,911 
Changes in ownership interest— — — (91)— — (91)(24,642)(24,733)
Other— — — (1,141)— (1,141)(1)(1,142)
Balance at December 31, 2019145,000 $152,746 72,154,603 $101,469 $(480,779)$(4,269)$(230,833)$40,258 $(190,575)





Twelve Months Ended
December 31, 2021
 Members' capitalConvertible Preference SharesCommon Shares -
Class A & B
Common Shares -
Class C
Paid-in CapitalAccumulated DeficitOther Comprehensive LossStagwell Inc. Shareholders' EquityNoncontrolling InterestsShareholders' Equity
SharesAmountSharesAmountSharesAmount
Balance at December 31, 2020$358,756  $  $  $ $ $ $ $358,756 $39,787 $398,543 
Net income prior to reorginization24,742 — — — — — — — — — 24,742 2,693 27,435 
Other comprehensive loss(375)— — — — — — — — — (375)— (375)
Contributions250 — — — — — — — — — 250 — 250 
Distributions, net(204,929)— — — — — — — — — (204,929)— (204,929)
Distributions to noncontrolling interests— — — — — — — — — — — (11,936)(11,936)
Changes in redemption value of RNCI(72)— — — — — — — — — (72)— (72)
Other— — — — — — — — — — — (300)(300)
Effect of reorganization(178,372)123,849,000 209,980 78,793,502 77 179,970,051 110,555 — — 142,242 636,416 778,658 
Reclass NCI to Liability— — — — — — — — — — (8,475)(8,475)
Impact of PPA adjustment to noncontrolling interests— — — — — — 8,845 — — 8,846 (1,549)7,297 
Net income (loss) attributable to Stagwell Inc.— — — — — — — — (3,706)— (3,706)12,602 8,896 
Other comprehensive loss— — — — — — — — — (5,278)(5,278)— (5,278)
Distributions to noncontrolling interests— — — — — — — — — — — (16,338)(16,338)
Changes in redemption value of RNCI— — — — — — — — (3,834)— (3,834)— (3,834)
Grants of restricted awards— — — 1,961,588 — — (2)— — — — — 
Shares acquired and cancelled— — — (14,423)— — — (841)— — (841)— (841)
Stock-based compensation— — — — — — — 70,427 — — 70,427 — 70,427 
Reclass noncontrolling interests to RNCI— — — — — — — (25,236)— — (25,236)(2,719)(27,955)
Purchases of noncontrolling interests— — — 4,475,653 — — (14,138)— — (14,133)(143,134)(157,267)
Tax impact on step up transactions— — — — — — — 23,108 — — 23,108 — 23,108 
Conversion of shares— (123,849,000)(209,980)33,035,446 33 — — 209,947 — — — — — 
Other— — — — — — — 228 558 — 786 1,240 2,026 
Balance at December 31, 2021$  $ 118,251,766 $118 179,970,051 $2 $382,893 $(6,982)$(5,278)$370,753 $508,287 $879,040 

See notes to the Audited Consolidated Financial Statements
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MDC PARTNERSSTAGWELL INC. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF SHAREHOLDERS’ DEFICITEQUITY - (continued)
(thousands of United States dollars, except per share amounts)

Twelve Months Ended
December 31, 2018
 Convertible Preference SharesCommon SharesCommon Stock and Other Paid-in CapitalAccumulated DeficitAccumulated Other Comprehensive IncomeMDC Partners Inc. Shareholders' DeficitNoncontrolling InterestsTotal Shareholder's Deficit
 
SharesAmountShares
Balance at December 31, 201795,000 $90,220 56,375,131 $38,191 $(344,349)$(1,954)$(217,892)$58,030 $(159,862)
Net loss attributable to MDC Partners Inc.— — — — (130,007)— (130,007)— (130,007)
Other comprehensive income (loss)— — — — — 6,674 6,674 (2,961)3,713 
Expenses for convertible preference shares— (97)— — — — (97)— (97)
Vesting of restricted awards— — 243,529 — — — — — 
Shares acquired and cancelled— — (108,898)(776)— — (776)— (776)
Shares issued, acquisitions— — 1,011,561 7,030 — — 7,030 — 7,030 
Stock-based compensation— — — 8,165 — — 8,165 — 8,165 
Changes in redemption value of redeemable noncontrolling interests— — — (4,171)— — (4,171)— (4,171)
Business acquisitions and step-up transactions, net of tax— — — 10,140 — — 10,140 15,410 25,550 
Changes in ownership interest— — — — — (5,965)(5,965)
Cumulative effect of adoption of ASC 606— — — — (1,170)— (1,170)— (1,170)
Balance at December 31, 201895,000 $90,123 57,521,323 $58,579 $(475,526)$4,720 $(322,104)$64,514 $(257,590)

Twelve Months Ended
December 31, 2020
 Members' capitalConvertible Preference SharesCommon Shares -
Class A & B
Common Shares -
Class C
Paid-in CapitalAccumulated DeficitOther Comprehensive IncomeStagwell Inc. Shareholders' EquityNoncontrolling InterestsShareholders' Equity
 
SharesAmountSharesAmountSharesAmount
Balance at December 31, 2019$316,960  $  $  $ $ $ $ $316,960 $31,577 $348,537 
Net income attributable to Stagwell Inc.56,356 — — — — — — — — — 56,356 18,231 74,587 
Other comprehensive loss(2,785)— — — — — — — — — (2,785)— (2,785)
Contributions95,434 — — — — — — — — — 95,434 — 95,434 
Distributions(108,468)— — — — — — — — — (108,468)(7,075)(115,543)
Changes in redemption value of RNCI(128)— — — — — — — — — (128)— (128)
Other1,387 — — — — — — — — — 1,387 (2,946)(1,559)
Balance at December 31, 2020$358,756  $  $  $ $ $ $ $358,756 $39,787 $398,543 


See notes to the Audited Consolidated Financial Statements.
57Statements

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MDC PARTNERSSTAGWELL INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(thousands of United States dollars, except per share amounts, unless otherwise stated)




1. Business and Basis of Presentation
Stagwell Inc. (the “Company” or “Stagwell”), incorporated under the laws of Delaware, conducts its business through its networks and Recent Developmentstheir Brands (“Brands”), which provide marketing and business solutions that realize the potential of combining data and creativity.Stagwell’s strategy is to build, grow and acquire market-leading businesses that deliver the modern suite of services that marketers need to thrive in a rapidly evolving business environment.
The accompanying consolidated financial statements include the accounts of MDC Partners Inc. (the “Company” or “MDC”),Stagwell and its subsidiaries and variable interest entities for which the Company is the primary beneficiary. MDCsubsidiaries. Stagwell has prepared the audited consolidated financial statements included herein in accordance with accounting principles generally accepted in the United States of America (“GAAP”) and pursuant to the rules and regulations of the Securities and Exchange Commission (the “SEC”) for reporting financial information on this Annual Report on Form 10-K.10-K (this “Form 10-K”). The preparation of financial statements in conformity with GAAP requires us to make judgments, assumptions and estimates about current and future results of operations and cash flows that affect the amounts reported and disclosed. Actual results could differ from these estimates and assumptions.
On December 21, 2020, MDC Partners Inc. (“MDC”) and Stagwell Media LP (“Stagwell Media”) announced that they had entered into the Transaction Agreement, providing for the combination of MDC with the operating businesses and subsidiaries of Stagwell Media (the “Stagwell Subject Entities”). The COVID-19 pandemic negatively impactedStagwell Subject Entities comprised Stagwell Marketing Group LLC (“Stagwell Marketing”) and its direct and indirect subsidiaries.
On August 2, 2021, we completed the Company’spreviously announced combination of MDC Partners Inc. (“MDC”) and the operating businesses and subsidiaries of Stagwell Media LP. (“Stagwell Media”) and a series of related transactions (such combination and transactions, the “Transactions”). The Transactions were treated as a reverse acquisition for financial reporting purposes, with MDC treated as the legal acquirer and Stagwell Marketing Group LLC (“Stagwell Marketing or SMG”) treated as the accounting acquirer. The results of operations, financial position,MDC are included within the Audited Consolidated Statements of Operations for the period beginning on the date of the acquisition through the end of the respective period presented and cash flowsthe results of SMG are included for the entire period presented. See Note 4 of the Notes to the Consolidated Financial Statements (the “Notes” included herein for information in 2020. connection with the acquisition of MDC.
The Company tookcontinues to monitor the worldwide public health threat and government actions to addresscombat COVID-19 and the impact ofsuch developments may have on the pandemic, such as working closely withoverall economy, our clients reducing our expenses and monitoring liquidity.operations. The impact of the pandemic and the corresponding actions are reflected in our judgments, assumptions and estimates in the preparation of the financial statements. If the duration of the COVID-19 pandemic is longer and the operational impact is greater than estimated, theThe judgments, assumptions and estimates will be updated and could result in different results in the future.future depending on the continued impact of the COVID-19 pandemic.
The accompanying financial statements reflect all adjustments, consisting of normally recurring accruals, which in the opinion of management are necessary for a fair presentation, in all material respects, of the information contained therein.
Intercompany balances and transactions have been eliminated in consolidation. Certain reclassifications have been made to the prior year financial information to conform to the current year presentation.
The Company reorganized its management structure in 2020 which resulted in a change to our reportable segments. Prior periods presented have been recast to reflect the change in reportable segments. See Note 20 of the Notes to the Consolidated Financial Statements included herein.
Nature of Operations
MDC Partners Inc., incorporated under the laws of Canada, is a leading provider of global marketing, advertising, activation, communications and strategic consulting solutions. Through its Networks (and underlying agencies generally referred to as “Partner Firms”), MDC delivers a wide range of customized services in order to drive growth and business performance for its clients.
The Company operates in North America, Europe, Asia, South America, and Australia.
Recent Developments
On December 21, 2020, MDCMarch 11, 2022, the Company and Stagwell Media LP, a Delaware limited partnership (“Stagwell”), announced that theyMark Penn, Chief Executive Officer of the Company, entered into (i) a definitive transaction agreementSecond Amended and Restated Employment Agreement (the “Transaction“Second A&R Employment Agreement”) providing for the combination of MDC with the subsidiaries of Stagwell that own and operate a portfolio of marketing services companies (the “Stagwell Entities”). Under the terms of the Transaction Agreement, the combination between MDC and the Stagwell Entities will be effected using an “Up-C” partnership structure. Through a series of steps and transactions (collectively, the “Transactions”), including the domestication of MDC to a Delaware corporation and the merger of MDC Delaware with one of its indirect wholly owned subsidiaries (the “MDC Merger”), MDC Delaware will become a direct subsidiary (from and after the merger, “OpCo”) of a newly-formed, Delaware-organized, NASDAQ-listed corporation (“New MDC”). Following the MDC Merger, (i) OpCo will convert into a limited liability company that will hold MDC’s operating assets and to which Stagwell will contribute the equity interests of the Stagwell Entities (the “Stagwell Contribution”) in exchange for 216,250,000 common membership interests of OpCo (the “Stagwell OpCo Units”), and (ii) Stagwell will contribute to New MDC an aggregate amount of cash equal to $100 in exchange for shares of a new Class C series of voting-only common stockAmended and Restated Stock Appreciation Rights Agreement (the “New MDC Class C Stock”) equal in number to the Stagwell OpCo Units. On a pro forma basis, without giving effect to any outstanding preference shares of MDC, the existing holders of MDC’s Class A and Class B shares would receive interests equal to approximately 26% of the combined company and Stagwell would be issued New MDC Class C Stock equivalent to approximately 74% of the voting rights of the combined company and exchangeable, together with Stagwell OpCo Units, into Class A shares of New MDC on a 1-for-one basis at Stagwell’s election. The number of Stagwell OpCo Units and shares of New MDC Class C Stock that Stagwell will receive in the Transactions, and the percentage of the combined company that Stagwell will hold following the consummation of the Transactions, will be reduced, and the percentage of the combined company that existing MDC shareholders will hold will be proportionally increased, if Stagwell is unable to effect certain restructuring transactions prior to the closing of the Transactions.


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MDC PARTNERS INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(thousands of United States dollars, except per share amounts, unless otherwise stated)
1. Basis of Presentation and Recent Developments - (continued)
On December 21, 2020, MDC and Broad Street Principal Investments, L.L.C., an affiliate of Goldman Sachs (“Broad Street”), entered into a letter agreement, pursuant to which Broad Street consented to the Transactions subject to entry with MDC into a definitive agreement reflecting revised terms of MDC’s issued and outstanding Series 4 convertible preference shares (the “Goldman Letter“A&R SARs Agreement”). The revised termsSecond A&R Employment Agreement and the A&R SARs Agreement provide that, with respect to the December 14, 2021 award to Mr. Penn of 1,500,000 stock appreciation rights (“SARs”) in respect of the Series 4 convertible preference shares would (subjectCompany’s Class A common stock with a base price equal to $8.27 under the closingCompany’s 2016 Stock Incentive Plan (the “Plan”), (i) the SARs will be settled only in cash upon any exercise, and (ii) the SARs will be considered to have been granted outside of the Transactions) reduce the conversion price from $7.42Plan and are not subject to $5.00 and extend accretion for two years beyond the date on which accretion would have otherwise ceased, at a reduced rate of 6%. In connection with the closing of the Transactions, Broad Street will have the right to redeem up to $30 million of its preference shares in exchange for a $25 million subordinated note or loan with a 3-year maturity (i.e., exchange at an approximately 17% discount to face value). The $25 million note or loan will accrue interest at 8.0% per annum and is, pre-payable any time at par without penalty.
On December 21, 2020, MDC entered into consent and support agreements (the “Consent and Support Agreements”) with holders of more than 50% of the aggregate principal amount of its Senior Notes to consent to the consummation of the combination of MDC with the Stagwell Entities. Pursuant to the Consent and Support Agreements, MDC agreed to increase the interest rate on the Senior Notes by 1% per annum effective as of the date of the Consent and Support Agreements and to pay a consent fee of 2% to all holders of Notes upon a successful consent solicitation, or 3% if a supplemental indenture with the waivers and amendments is executed and becomes operative and the combination of MDC with the Stagwell Entities is consummated. On February 5, 2021, MDC announced it had received and accepted consents from holders of at least a majority in principal amount of the Senior Notes, and on February 8, 2021, MDC entered into a supplemental indenture providing for waivers and amendments in connection with the combination of MDC with the Stagwell Entities.
On February 8, 2021, MDC filed a proxy statement/prospectus on Form S-4, which describes the Transaction Agreement, the Transactions, and ancillary agreements related thereto in more detail.stockholder approval.
2. Significant Accounting Policies
The Company’s significant accounting policies are summarized as follows:
Principles of Consolidation. The accompanying consolidated financial statements include the accounts of MDC PartnersStagwell Inc. and its domestic and international controlled subsidiaries that are not considered variable interest entities, and variable interest entities for which the Company is the primary beneficiary. Intercompany balances and transactions have been eliminated in consolidation.
Use of Estimates. The preparation of the consolidated financial statements in conformity with GAAP requires management to make judgments, estimates and assumptions. These estimates and assumptions affect the reported amounts of assets and
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liabilities including goodwill, intangible assets, contingent deferred acquisition consideration, redeemable noncontrolling interests, deferred tax assets, right-of-use lease assets and the amounts of revenue and expenses reported during the period. These estimates are evaluated on an ongoing basis and are based on historical experience, current conditions and various other assumptions believed to be reasonable under the circumstances. These estimates require the use of assumptions about future performance, which are uncertain at the time of estimation. To the extent actual results differ from the assumptions used, results of operations and cash flows could be materially affected.
Fair Value. The Company applies the fair value measurement guidance for financial assets and liabilities that are required to be measured at fair value and for non-financial assets and liabilities that are not required to be measured at fair value on a recurring basis, including goodwill, right-of-use lease assets and other identifiable intangible assets. See Note 18 of the Notes to the Consolidated Financial Statements included herein for additional information regarding fair value measurements.
Concentration of Credit Risk. The Company provides marketing communications services to clients who operate in most industry sectors. Credit is granted to qualified clients in the ordinary course of business. Due to the diversified nature of the Company’s client base, the Company does not believe that it is exposed to a concentration of credit risk. No client accounted for more than 10% of the Company’s consolidated accounts receivable as of December 31, 2020 or December 31, 2019.risk. No sales to an individual client or country other than in the United States accounted for more than 10%7% of revenue for the fiscal yearstwelve months ended December 31, 2020, 2019, or 2018. As the Company operates in foreign markets, it is always considered at least reasonably possible foreign operations will be disrupted in the near term.2021 and 2020.
Cash and Cash Equivalents. The Company’s cash equivalents are primarily comprised of investments in overnight interest-bearing deposits, money market instruments and other short-term investments with original maturity dates of three months or less at the time of purchase. The Company has a concentration of credit risk in that there are cash deposits in excess of federally insured amounts.


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MDC PARTNERS INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(thousands of United States dollars, except per share amounts unless otherwise stated)
2. Significant Accounting Policies - (continued)
and international cash balances that may not qualify for foreign government insurance programs. To date, the Company has not experienced any losses on cash and cash equivalents.
Allowance for Doubtful Accounts. Trade receivables are stated at invoiced amounts less allowances for doubtful accounts. The allowances represent estimated uncollectible receivables associated with potential customer defaults usually due to customers’ potential insolvency. The allowances include amounts for certain customers where a risk of default has been specifically identified. The assessment of the likelihood of customer defaults is based on various factors, including the length of time the receivables are past due, historical experience and existing economic conditions. Allowance for doubtful accounts was $5,638 and $5,109 at December 31, 2021 and 2020, respectively.
Expenditures Billable to Clients. Expenditures billable to clients consist principally of outside vendor costs incurred on behalf of clients when providing services that have not yet been invoiced to clients. Such amounts are invoiced to clients at various times over the course of the production process.period.
Fixed Assets. Fixed assets are stated at cost, net of accumulated depreciation. Computers, furniture and fixtures, and capitalized software are depreciated on a straight-line basis over periods of three to seventen years. Leasehold improvements are depreciated on a straight-line basis over the lesser of the term of the related lease or the estimated useful life of the asset. Repairs and maintenance costs are expensed as incurred. Accumulated depreciation was $44,652 and $28,364 at December 31, 2021 and 2020 respectively.
Leases. Effective January 1, 2019, the Company adopted Accounting Standards Codification, Leases (“ASC 842”). As a result, the 2018 fiscal year has not been adjusted and continues to be reported under ASC 840, Leases. The Company recognizes on the balance sheet at the time of lease commencement a right-of-use lease asset and a lease liability, initially measured at the present value of the lease payments. All right-of-use lease assets are reviewed for impairment. With the adoption of ASC 842, the Company elected to apply the package of practical expedients: (i) whether a contract is or contains a lease, (ii) the classification of existing leases, and (iii) whether previously capitalized costs continue to qualify as initial indirect costs. Additionally, the Company elected the practical expedient to not separate non-lease components from lease components for all operating leases. See Note 10 of the Notes to the Consolidated Financial Statements included herein for further information on leases.
Impairment of Long-lived Assets. A long-lived asset or asset group is tested for recoverability whenever events or changes in circumstances indicate that its carrying amount may not be recoverable. When such events occur, the Company compares the sum of the undiscounted cash flows expected to result from the use and eventual disposition of the asset or asset group to the carrying amount of such asset or asset group. If this comparison indicates that there is an impairment, the amount of the impairment is typically calculated using discounted expected future cash flows where observable fair values are not readily determinable. The discount rate applied to these cash flows is based on the Company’s weighted average cost of capital (“WACC”), risk adjusted where appropriate, or other appropriate discount rate.
Equity Method Investments.  Equity method investments are investments in entities in which the Company has an ownership interest of less than 50% and has significant influence, or joint control by contractual arrangement, (i) over the operating and financial policies of the affiliate or (ii) has an ownership interest greater than 50%; however, the substantive participating rights of the noncontrolling interest shareholders preclude the Company from exercising unilateral control over the operating and financial policies of the affiliate. The Companys proportionate share of the net income or loss of equity method investments is included in the results of operations and any dividends and distributions reduce the carrying value of the investments. The Company’s equity method investments, include various interests in investment funds. The carrying amount for these investments, which are included in Other assets within the Consolidated Balance Sheets as of December 31, 2020 and 2019 was $3,947 and $6,161, respectively. The Company’s management periodically evaluates these investments to determine if there has been a decline in value that is other than temporary.
Other Investments.  From time to time, the Company makes investments in start-ups, such as advertising technology and innovative consumer product companies, where the Company does not exercise significant influence over the operating and financial policies of the investee. Non-marketable equity investments do not have a readily determinable fair value and are recorded at cost, less any impairment, adjusted for qualifying observable investment balance changes. The carrying amount for these investments, which are included in Other assets within the Consolidated Balance Sheets as of December 31, 2020 and 2019 was $7,257 and $9,854, respectively.
The Company is required to measure these other investments at fair value and recognize any changes in fair value within net income or loss. For investments that don’t have readily determinable fair values, and don’t qualify for certain criteria, an alternative for measurement exists. The alternative is to measure these investments at cost, less any impairment, plus or minus changes resulting from observable price changes in orderly transactions for the identical or a similar investment of the same issuer. The Company has elected to measure these investments under the alternative method. The Company performs a qualitative assessment to review these investments for impairment by identifying any impairment indicators, such as significant deterioration of earnings or significant change in the industry. If the qualitative assessment indicates an investment is impaired, the Company estimates the fair value and reduces the carrying value of the investment down to its fair value with the loss recorded within net income or loss.


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MDC PARTNERS INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(thousands of United States dollars, except per share amounts, unless otherwise stated)
2. Significant Accounting Policies - (continued)
Goodwill. Goodwill (the excess of the acquisition cost over the fair value of the net assets acquired) acquired as a result of a business combination which is not subject to amortization is tested for impairment, at the reporting unit level, annually as of October 1st of each year, or more frequently if indicators of potential impairment exist.
For the annual impairment test, the Company has the option of assessing qualitative factors to determine whether it is more likely than not that the carrying amount of a reporting unit exceeds its fair value or performing a quantitative goodwill impairment test. Qualitative factors considered in the assessment include industry and market considerations, the competitive
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environment, overall financial performance, changing cost factors such as labor costs, and other factors specific to each reporting unit such as change in management or key personnel.
If the Company elects to perform the qualitative assessment and concludes that it is more likely than not that the fair value of the reporting unit is more than its carrying amount, then goodwill is not considered impaired and the quantitative impairment test is not necessary. For reporting units for which the qualitative assessment concludes that it is more likely than not that the fair value of the reporting unit is less than its carrying amount and for reporting units for which the qualitative assessment is not performed, the Company will perform the quantitative impairment test, which compares the fair value of the reporting unit to its carrying amount. If the fair value of the reporting unit exceeds the carrying amount of the net assets assigned to that reporting unit, goodwill is not considered impaired. However, if the fair value of the reporting unit is lower than the carrying amount of the net assets assigned to the reporting unit, an impairment charge is recognized equal to the excess of the carrying amount over the fair value.
Determining the fair value of a reporting unit involves the use of significant estimates and assumptions. ForThe Company uses a combination of the 2020 annual impairment test, the Company used an income approach, which incorporates the use of the discounted cash flow (“DCF”) method.method, and the market approach, which incorporates the use of earnings and revenue multiples based on market data. The Company generally applies an equal weighting to the income and market approaches for the impairment test. The income approach requiresand the market approach both require the exercise of significant judgment, including judgment about the amount and timing of expected future cash flows, assumed terminal value and appropriate discount rates.
The DCF estimates incorporate expected cash flows that represent a spectrum of the amount and timing of possible cash flows of each reporting unit from a market participant perspective. The expected cash flows are developed from the Company’s long-range planning process using projections of operating results and related cash flows based on assumed long-term growth rates, demand trends and appropriate discount rates based on a reporting unit’s WACC as determined by considering the observable WACC of comparable companies and factors specific to the reporting unit. The terminal value is estimated using a constant growth method which requires an assumption about the expected long-term growth rate. The estimates are based on historical data and experience, industry projections, economic conditions, and the Company’s expectations. See Note 8 of the Notes to the Consolidated Financial Statements included herein for additional information regarding the Company’s impairment test.
Definite Lived Intangible Assets. Definite lived intangible assets are subject to amortization over their useful lives. TheA straight-line amortization method is used over the estimated useful life which is representative of amortization selected reflects the pattern in whichof how the economic benefits of the specific intangible asset is consumed or otherwise used. If that pattern cannot be reliably determined, a straight-line amortization method is used over the estimated useful life.consumed. Intangible assets that are subject to amortization are reviewed for potential impairment at least annually or whenever events or circumstances indicate that carrying amounts may not be recoverable. For the 2020 annual impairment test, theThe Company useduses an income approach, which incorporates the use of the discounted cash flow (“DCF”) method. See Note 8 of the Notes to the Consolidated Financial Statements included herein for further information.
Business Combinations. Business combinations are accounted for using the acquisition method and accordingly, the assets acquired (including identified intangible assets), the liabilities assumed and any noncontrolling interest in the acquired business are recorded at their acquisition date fair values.
For each acquisition, the Company undertakes a detailed review to identify other intangible assets and a valuation is performed for all such identified assets. The Company uses several market participant measurements to determine the estimated value. This approach includes consideration of similar and recent transactions, as well as utilizing discounted expected cash flow methodologies. A substantial portion of the intangible assets value that the Company acquires is the specialized know-how of the workforce, which is treated as part of goodwill and is not required to be valued separately. The majority of the value of the identifiable intangible assets acquired is derived from customer relationships, including the related customer contracts, as well as trade names and trademarks.
Deferred Acquisition Consideration. MostCertain acquisitions include an initial payment at the time of closing and provide for future additional contingent purchase price payments. Contingent purchase price obligations for these transactions are recorded as deferred acquisition consideration liabilities on the balance sheet, at the acquisition date fair value and are remeasured at each reporting period. These liabilities are derived from the projected performance of the acquired entity and are


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MDC PARTNERS INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(thousands of United States dollars, except per share amounts, unless otherwise stated)
2. Significant Accounting Policies - (continued)
based on predetermined formulas.entity. These various contractual valuation formulasarrangements may be dependent on future events, such as the growth rate of the earnings of the relevant subsidiary during the contractual period. Contingent purchase price obligations are recorded asAt each reporting date, the Company models each business’ future performance, including revenue growth and free cash flows, to estimate the value of each deferred acquisition consideration on the balance sheet at the acquisition date fair value and are remeasured at each reporting period.liability. The liability is adjusted quarterly based on changes in current information affecting each subsidiary’s current operating results and the impact this information will have on future results included in the calculation of the estimated liability. In addition, changes in various contractual valuation formulas as well as adjustments to present value impact quarterly adjustments. These adjustments are recorded in the results of operations. In instances where such contingent payments require the sellers’ continuous employment with the Company after the transaction, they are recorded as compensation expense in the Audited Consolidated Statements of Operations.
Redeemable Noncontrolling Interests. Many of the Company’s acquisitions include contractual arrangements where the noncontrolling shareholders have an option to purchase, or may require the Company to purchase, such noncontrolling shareholders’ incremental ownership interests under certain circumstances. The Company has similar call options under the same contractual terms. The amount of consideration under these contractual arrangements is not a fixed amount, but rather is dependent upon various valuation formulas, such as the average earnings of the relevant subsidiary through the date of exercise
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or the growth rate of the earnings of the relevant subsidiary during that period. In the event that an incremental purchase may be required by the Company, the amounts are recorded as redeemable noncontrolling interests in mezzanine equity on the Audited Consolidated Balance Sheets at their acquisition date fair value and adjusted for changes to their estimated redemption value through Common stock and other paid-inRetained earnings or Paid-in capital (when at an accumulated deficit) in the Audited Consolidated Balance Sheets (but not less than their initial redemption value), except for foreign currency translation adjustments. These adjustments will not impact the calculation of earnings (loss) per share if the redemption values are less than the estimated fair values. See Note 13 of the Notes
Control to the Consolidated Financial Statements for detail on the impact on the Company’s earnings (loss) per share calculation.
Control Subsidiary and Equity Investment Stock Transactions.Purchases. Transactions involving the purchase, sale or issuance of stockinterests of a subsidiary where control is maintained are recorded as a reduction in the redeemable noncontrolling interests or noncontrolling interests, as applicable. Any difference between the purchase price and noncontrolling interest is recorded to Common stock and other paid-inPaid-in capital in the Audited Consolidated Balance Sheets. In circumstances where the purchase of shares of an equity investment results in obtaining control, the existing carrying value of the investment is remeasured to the acquisition date fair value and any gain or loss is recognized in the results of operations.
Revenue Recognition. The Company’s revenue is recognized when control of the promised goods or services isare transferred to our clients, in an amount that reflects the consideration we expect to be entitled to in exchange for those goods or services. See Note 5 of the Notes to the Consolidated Financial Statements included herein for additional information.
Cost of Services Sold. Cost of services sold primarily consists of staff costs that are directly attributable to the Company’s client engagements, as well as third-party direct costs of production and delivery of services to its clients. Cost of services sold does not include depreciation, charges for fixed assets.amortization, and other office and general expenses that are not directly attributable to the Company’s client engagements.
Interest ExpenseDeferred Financing Costs. The Company uses the effective interest method to amortize deferred financing costs and any original issue premium or discount, if applicable. The Company also uses the straight-line method, which approximates the effective interest method, to amortize the deferred financing costs on the Credit Agreement.costs.
Income Taxes. We account for income taxes using the asset and liability method. Under the asset and liability method, deferred tax assets and liabilities are recognized based on the differences between the financial statement carrying value of existing assets and liabilities and their respective tax bases. Deferred tax assets and liabilities are measured using enacted tax rates and laws expected to be in effect when the differences are expected to reverse. The Company records associated interest and penalties as a component of income tax expense.Theexpense. The Company records a valuation allowance against deferred income tax assets when management believes it is more likely than not that some portion or all of the deferred income tax assets will not be realized. Management evaluates on a quarterly basis all available positive and negative evidence considering factors such as the reversal of deferred income tax liabilities, taxable income in eligible carryback years, projected future taxable income, the character of the income tax asset, tax planning strategies, changes in tax laws and other factors. The periodic assessment of the net carrying value of the Company’s deferred tax assets under the applicable accounting rules requires significant management judgment. A change to any of these factors could impact the estimated valuation allowance and income tax expense.
Stock-Based Compensation. Under the fair value method, compensation cost is measured at fair value at the date of grant and is expensed over the service period, generally the award’s vesting period. The Company uses its historical volatility derived over the expected term of the award to determine the volatility factor used in determining the fair value of the award. The Company recognizes forfeitures as they occur.
Stock-based awards that are settled in cash or equity at the option of the Company are recorded at fair value on the date of grant. The fair value measurement of the compensation cost for these awards is based on using the Black-Scholes option


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MDC PARTNERS INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(thousands of United States dollars, except per share amounts, unless otherwise stated)
2. Significant Accounting Policies - (continued)
pricing-model or other acceptable method and is recorded in Operating income (loss) over the service period, in this case the award’s vesting period.
The Company has adopted the straight-line attribution method for determining the compensation cost to be recorded during each accounting period. The Company commences recording compensation expense related to awards that are based on performance conditions under the straight-line attribution method when it is probable that such performance conditions will be met.
From timeCertain of the Company’s subsidiaries grant awards to time, certain acquisitionstheir employees providing them with an equity interest in the respective subsidiary (“profits interests awards”). The profits interests awards are substantive equity, settled in cash and step-up transactions include an element of compensation related payments.accounted for under ASC 718, Share Based Payments. The Company accounts for those payments as stock-based compensation.profits interests awards represent a liability that is remeasured at fair value at each reporting period.
Retirement Costs. Several of the Company’s subsidiaries offer employees access to certain defined contribution retirement programs. Under the defined contribution plans, these subsidiaries, in some cases, make annual contributions to participants’ accounts which are subject to vesting. The Company’s contribution expense pursuant to these plans was $8,203, $11,909$9,797 and $11,136$3,949 for the yearstwelve months ended December 31, 2020, 2019,2021 and 2018,2020, respectively. The Company also has a defined benefit pension plan. See Note 12 of the Notes to the Consolidated Financial Statements included herein for additional information on the defined benefit plan.
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Income (Loss) per Common Share. Basic income (loss) per common share is based upon the weighted average number of common shares outstanding during each period. Diluted income (loss) per common share is based on the above, in addition, if dilutive, common share equivalents, which include outstanding options, stock appreciation rights, and unvested restricted stock units. In periods of net loss, all potentially issuable common shares are excluded from diluted net loss per common share because they are anti-dilutive.
The Company has 145,000 authorized and issued convertible preference shares. The two-class method is applied to calculate basic net income (loss) attributable to MDC Partners Inc. per common share in periods in which shares of convertible preference shares are outstanding, as shares of convertible preference shares are participating securities due to their dividend rights. See Note 15 of the Notes to the Consolidated Financial Statements included herein for additional information. The two-class method is an earnings allocation method under which earnings per share is calculated for common stock considering a participating security’s rights to undistributed earnings as if all such earnings had been distributed during the period. Either the two-class method or the if-converted method is applied to calculate diluted net income per common share, depending on which method results in more dilution. The Company’s participating securities are not included in the computation of net loss per common share in periods of net loss because the convertible preference shareholders have no contractual obligation to participate in losses.
Foreign Currency Translation. The functional and reporting currency of the Company is the Canadian dollar; however, it has decided to use U.S. dollars as its reporting currency for consolidated reporting purposes.dollar. Generally, the Company’s subsidiaries use their local currency as their functional currency. Accordingly, the currency impacts of the translation of the Consolidated Balance Sheets of the Company and its non-U.S. dollar based subsidiaries to U.S. dollar statements are included as cumulative translation adjustments in Accumulated other comprehensive income (loss). Translation of intercompany debt, which is not intended to be repaid, is included in cumulative translation adjustments. Cumulative translation adjustments are not included in net earningsNet income (loss) unless they are actually realized through a sale or upon complete, or substantially complete, liquidation of the Company’s net investment in the foreign operation. Translation of current intercompany balances are included in net earningsNet income (loss). The balance sheets of non-U.S. dollar based subsidiaries are translated at the period end rate. The Consolidated Statements of OperationOperations of the Company and its non-U.S. dollar based subsidiaries are translated at average exchange rates for the period.
Gains and losses arising from the Company’s foreign currency transactions are reflected in Foreign exchange, net earnings. Unrealized gains or losses arising on the translationConsolidated Statements of certain intercompany foreign currency transactions that are of a long-term nature (that is settlement is not planned or anticipated in the future) are included as cumulative translation adjustments in Accumulated other comprehensive (loss) income.Operations.
3. New Accounting PronouncementPronouncements
In December 2019,October 2021, the FASB issued ASU 2019-12, Income Taxes,2021-08, Accounting for Contract Assets and Contract Liabilities from Contracts with Customers, to simplifyimprove the accounting for income taxes, including amending the rules for performing intra-period tax allocations and calculating income taxes in interim periods, the accounting for transactions that resultacquired revenue contracts with customers in a step-upbusiness combination by addressing diversity in practice and inconsistency related to the tax basisrecognition of goodwill, as well asan acquired contract liability and other amendments.items. ASU 2019-122021-08 is effective January 1, 2021. We do not expect2023; however, the Company has early adopted the standard and retrospectively applied it to the financial statements herein.
In March 2020, the FASB issued ASU 2020-04, and in January subsequently issued ASU 2021-01, Facilitation of the Effects of Reference Rate Reform on Financial Reporting, to provide optional expedients and exceptions for applying GAAP to contracts, hedging relationships, and other transactions affected by reference rate reform if certain criteria are met. ASU 2020-04 is effective upon issuance, through December 31, 2022. The Company is evaluating the impact of the adoption of ASU 2019-12 will have a material effectthis guidance on our results of operationsthe Company's financial statements and financial position.


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MDC PARTNERS INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(thousands of United States dollars, except per share amounts, unless otherwise stated)
disclosures.

4. Acquisitions and Dispositions
2020 2021 Acquisitions
Acquisition of MDC Partners Inc.
On December 21, 2020, MDC Partners Inc. (“MDC”) and Stagwell Media LP (“Stagwell Media”) announced that they had entered into the a transaction agreement, providing for the combination of MDC with the operating businesses and subsidiaries of Stagwell Media (the “Stagwell Subject Entities”) (the “Transaction Agreement”). The Stagwell Subject Entities comprised Stagwell Marketing Group LLC (“Stagwell Marketing or SMG”) and its direct and indirect subsidiaries.
On August 2, 2021 (the “Closing Date”), we completed the combination of MDC and the Stagwell Subject Entities and a series of steps and related transactions (such combination and transactions, the “Transactions”). In connection with the Transactions, among other things, (i) MDC completed a series of transactions pursuant to which it emerged as a wholly owned subsidiary of the Company, converted into a Delaware limited liability company and changed its name to Midas OpCo Holdings LLC (“OpCo”); (ii) Stagwell Media contributed the equity interests of Stagwell Marketing and its direct and indirect subsidiaries to OpCo; and (iii) the Company converted into a Delaware corporation, succeeded MDC as the publicly-traded company and changed its name to Stagwell Inc.
In respect of the Transactions, the acquired assets and assumed liabilities, together with acquired processes and employees, represent a business as defined in the Financial Accounting Standards Board’s (“FASB”) Accounting Standards Codification (“ASC”) 805, Business Combinations (“ASC 805”). The Transactions were accounted for as a reverse acquisition using the acquisition method of accounting, pursuant to ASC 805-10, Business Combinations, with MDC treated as the legal acquirer and SMG treated as the accounting acquirer. In identifying SMG as the acquiring entity for accounting purposes, MDC and SMG took into account a number of factors, including the relative voting rights and the corporate governance structure of the Company. SMG is considered the accounting acquirer since Stagwell Media controls the board of directors of the Company following the Transactions and received an indirect ownership interest in the Company’s only operating subsidiary, OpCo, of 69.55% ownership of OpCo’s common units. However, no single factor was the sole determinant in the overall conclusion that Stagwell is the acquirer for accounting purposes; rather all factors were considered in arriving at such conclusion. Under the
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acquisition method of accounting, the assets and liabilities of MDC, as the accounting acquiree, were recorded at their respective fair value as of the date the Transactions were completed.
On August 2, 2021, an aggregate of 179,970,051 shares of the Company’s Class C Common Stock were issued to Stagwell Media in exchange for $1.8 (the “Stagwell New MDC Contribution”). The Class C Common Stock does not participate in the earnings of the Company. Additionally, an aggregate of 179,970,051 OpCo common units were issued to Stagwell Media in exchange for the equity interests of the Stagwell Subject Entities (the “Stagwell OpCo Contribution”).
The fair value of the purchase consideration is $425,752, consisting of approximately 80,000,000 shares of the Company’s Class A and B Common Stock and Common Stock equivalents based on a per share price of approximately $5.42, the closing stock price on the date of the combination.
ASC 805 requires the allocation of the purchase price consideration to the fair value of the identified assets acquired and liabilities assumed upon consummation of a business combination. For this purpose, fair value shall be determined in accordance with the fair value concepts defined in ASC 820, “Fair Value Measurements and Disclosures,” (“ASC 820”). Fair value is defined in ASC 820 as “the price that would be received to sell an asset or paid to transfer a liability in an orderly transaction between market participants at the measurement date.” Fair value measurements can be highly subjective and can involve a high degree of estimation.
The total purchase price to acquire MDC has been allocated to the assets acquired and assumed liabilities based upon preliminary estimated fair values, with any excess purchase price allocated to goodwill. The fair value of the acquired assets and assumed liabilities as of the date of acquisition are based on preliminary estimates assisted, in part, by a third-party valuation expert. The estimates are subject to change upon the finalization of appraisals and other valuation analyses, which are expected to be completed no later than one year from the date of acquisition. Although the completion of the valuation activities may result in asset and liability fair values that are different from the preliminary estimates included herein, it is not expected that those differences would alter the understanding of the impact of this transaction on the consolidated financial position and results of operations of the Company.
The preliminary purchase price allocation is as follows:
Amount
Cash and cash equivalents$130,153 
Accounts receivable413,839 
Other current assets41,736 
Fixed Assets80,047 
Right-of-use lease assets - operating leases253,629 
Intangible assets810,900 
Other assets16,818 
Accounts payable(170,361)
Accruals and other liabilities(309,081)
Advance billings(211,403)
Current portion of lease liabilities(48,517)
Current portion of deferred acquisition consideration(53,054)
Long-term debt(901,736)
Revolving credit facility(109,954)
Long-term portion of deferred acquisition consideration(8,056)
Long-term portion of lease liabilities(289,128)
Other liabilities(132,394)
Redeemable noncontrolling interests(25,990)
Preferred shares(209,980)
Noncontrolling interests(151,090)
Net liabilities assumed(873,622)
Goodwill1,299,374 
Purchase price consideration$425,752
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The excess of purchase consideration over the fair value of the net assets acquired was recorded as goodwill, which is primarily attributed to the assembled workforce of MDC. Goodwill of $1,058,411, $174,719 and $66,244 was assigned to the Integrated Agencies Network, the Media Network and the Communications Network reportable segments, respectively. The majority of the goodwill is non-deductible for income tax purposes. Goodwill has been updated from the previously reported amount of $1,270,081 to reflect a change in certain assets and liabilities, primarily the remeasurement of leases. There has been no change that impacts the Consolidated Statement of Operations.
Intangible assets consist of trade names and customer relationships. We amortize purchased intangible assets on a straight-line basis over their respective useful lives. The weighted average life of the total acquired identifiable intangible assets is thirteen years. The following table presents the details of identifiable intangible assets acquired.

Estimated Fair ValueEstimated Useful Life in Years
Trade Names$98,000 10
Customer Relationships712,900 6-20
Total Acquired Intangible Assets$810,900 

MDC operating results are included in the Consolidated Statements of Operations from the date of the acquisition through December 31, 2021 with revenue of $605,448 and a nominal net loss.
Transaction expenses were approximately $15,000 for the twelve months ended December 31, 2021.
Pro Forma Financial Information (unaudited)
The unaudited pro forma information for the periods set forth below gives effect to the acquisition as if it occurred as of January 1, 2020. The pro forma information is presented for informational purposes only and is not necessarily indicative of the results of operations that actually would have been achieved had the acquisitions been consummated as of that time.

Twelve Months Ended December 31, 2021Twelve Months Ended December 31, 2020
Revenue$2,224,343 $2,087,025 

The proforma net loss was nominal for the twelve months ended December 31, 2021 and 2020.

Acquisition of Goodstuff Holdings Limited
On December 31, 2021, the Company acquired GoodStuff Holdings Limited (“Goodstuff”) for approximately £21,000 (approximately $28,053) of cash consideration as well as contingent consideration up to a maximum of £22,000. The cash consideration included an initial payment of £8,000, an excess working capital payment of approximately £9,000 and approximately £4,000 of deferred payments. The contingent consideration is tied to employees’ service and therefore will be recognized as compensation expense through 2026. Therefore, only the cash consideration has been allocated to the assets acquired and assumed liabilities of Goodstuff based upon preliminary estimated fair values, with any excess purchase price allocated to goodwill. The preliminary purchase price allocation is as follows:
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Amount
Cash and cash equivalents$30,985 
Accounts receivable28,685 
Other current assets3,207 
Fixed Assets237 
Right-of-use lease assets - operating leases2,060 
Intangible assets14,974 
Other assets55 
Accounts payable(6,344)
Accruals and other liabilities(27,353)
Advance billings(15,956)
Current portion of lease liabilities(857)
Income taxes payable(967)
Long-term portion of lease liabilities(3,744)
Other liabilities(1,204)
Net assets assumed23,778 
Goodwill4,275 
Purchase price consideration$28,053
The excess of purchase consideration over the fair value of the net assets acquired was recorded as goodwill, which is primarily attributed to the assembled workforce of Goodstuff. Goodwill of $4,275 was assigned to the Media Network. The majority of the goodwill is non-deductible for income tax purposes.
Intangible assets consist of trade names and customer relationships. We amortize purchased intangible assets on a straight-line basis over their respective useful lives. The weighted average life of the total acquired identifiable intangible assets is ten years. The following table presents the details of identifiable intangible assets acquired.

Estimated Fair ValueEstimated Useful Life in Years
Trade Names$1,349 15
Customer Relationships13,625 10
Total Acquired Intangible Assets$14,974 

Pro Forma Financial Information (unaudited)
The unaudited pro forma information for the periods set forth below gives effect to the acquisition as if it occurred as of January 1, 2020. The pro forma information is presented for informational purposes only and is not necessarily indicative of the results of operations that actually would have been achieved had the acquisitions been consummated as of that time.


Twelve Months Ended December 31, 2021Twelve Months Ended December 31, 2020
Revenue$1,488,532 $902,577 
Net Income38,719 72,715 

Purchases of noncontrolling interests
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On October 1, 2021, the Company entered into an agreement to purchase the approximate 27% remaining interest of Targeted Victory it did not already own, stipulating the purchase of 13.3% on October 1, 2021 and the remaining 13.3% on July 31, 2023, with the option for the seller to delay the second purchase until July 31, 2025. The purchase price of $73,898, was comprised of a contingent deferred acquisition payment and redeemable noncontrolling interest with estimated present values at the acquisition date of $46,618 and $27,280, respectively. The contingent deferred payment and redeemable noncontrolling interest were based on the financial results of the underlying business through 2025. In addition, at the option of the Company, up to 50% of the total purchase price can be paid in shares of Class A Common Stock and in no event may the purchase price exceed $135,000.

On December 1, 2020,2021, the Company acquired the approximate 27% remaining 10% ownership interest of VeritasConcentric it did not already own for an aggregate purchase price of $2,187, of which $1,087 was a deferred cash payment. As a result of the transaction, the Company reduced noncontrolling and redeemable noncontrolling interests by $2,651. The difference between the purchase price and the noncontrolling interest of $464 was recorded in Common stock and other paid-in capital in the Consolidated Balance Sheets.
On March 19, 2020, the Company acquired the remaining 22.5% ownership interest of KWT Global it did not already own for an aggregate purchase price of $2,118,$8,058, comprised of a closing cash payment of $729$1,581 in 2022 and contingent deferred acquisition payments with an estimated present value at the acquisition date of $1,389.$6,477. The contingent deferred payments arewere based on the financial results of the underlying business from 2019 to 2020through 2022 with final payment due in 2021. As a result of the transaction, the Company reduced redeemable noncontrolling interests by $1,615. The difference between the purchase price and the redeemable noncontrolling interest of $503 was recorded in Common stock and other paid-in capital in the Consolidated Balance Sheets.
2020 Disposition2023.
On February 14, 2020, the Company sold substantially all the assets and certain liabilities of Sloane and Company LLC (“Sloane”), an indirectly wholly owned subsidiary of the Company, to an affiliate of The Stagwell Group LLC (“Stagwell”), for an aggregate sale price of $26,696, consisting of cash received at closing plus contingent deferred payments expected to be paid over the next two years. The sale resulted in a gain of $16,827, which is included in Other, net within the Consolidated Statement of Operations. Sloane was included within Allison & Partners which is included within the All Other category.
2019 Acquisitions
On November 15, 2019,December 31, 2021, the Company acquired the approximate 49% remaining 35% ownership interest of Laird + PartnersInstrument it did not already own for an aggregate purchase price of $2,389,$157,072, comprised of a closing cash payment of $1,588$37,500 in cash and contingent$37,500 in shares of Class A Common Stock and deferred acquisition payments with an estimated present value at the acquisition date of $801.$82,072. The contingent deferred payments are not contingent and will be paid in 2023 and 2024.
2020 Acquisitions
On February 14, 2020, the Company acquired Sloane & Company (“Sloane”) from an affiliate of Stagwell for approximately $24,400 of total consideration. Total consideration included a cash payment of $18,900 made by Stagwell Media (Non-consolidated related party) which was accounted for as a non-cash contribution for the purposes of the Company’s Consolidated Statement of Cash Flows and Statement of Changes in Equity, the acquisition date fair value of the contingent deferred acquisition consideration of $4,800, and $700 of cash paid by the Company. Sloane is an industry-leading strategic communications firm, based out of New York. Sloane will extend SKDK’s current suite of services and allow for the expansion into the capital markets and special situations verticals.
On August 14, 2020, the Company acquired Kettle Solutions, LLC (“Kettle”) for approximately $5,400 of total consideration. Total consideration included a cash payment of $4,900, plus an additional $500 due upon the finalization of Kettle’s working capital accounts, as outlined in the purchase agreement. The purchase agreement also offers the previous owners of Kettle an additional $11,900 in deferred consideration, and is dependent on Kettle reaching contractually defined operating goals in 2020, 2021, 2022 and 2023. Kettle is an industry recognized web design and content creation firm that assists its customers in developing and executing marketing campaigns, based out of New York.
On October 30, 2020, the Company acquired Truelogic Software, LLC, Ramenu S.A., and Polar Bear Development S.R.L. (collectively referred to as “Truelogic”), for approximately $17,300 of total consideration. Total consideration included a cash payment of $8,900, the acquisition date fair value of the contingent deferred acquisition consideration of $7,900, and an additional $500 due upon the finalization of Truelogic’s working capital accounts, as outlined in the purchase agreement. Truelogic is a software development firm based in Buenos Aires that assists customers in sourcing top South American engineering talent and developing small-scale software projects. Truelogic is included in the Company’s Code and Theory Brand, which is part of its Integrated Agencies Reportable segment.
The following table summarizes the estimated fair values of the assets acquired and liabilities assumed as of the date of each acquisition (in thousands):

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2020
SloaneKettleTruelogicTotal
Cash, cash equivalents and restricted cash$— $49 $90 $139 
Accounts receivable and other current assets2,768 2,732 2,958 8,458 
Other noncurrent assets— 172 10 182 
Intangible assets5,900 1,930 9,500 17,330 
Property and equipment72 58 50 180 
Right-of-use lease assets – operating leases— 533 201 734 
Accounts payable and other current liabilities(469)(552)(1,063)(2,084)
Advanced billings(130)(310)(429)(869)
Operating lease liabilities— (533)(201)(734)
Goodwill16,275 1,323 6,184 23,782 
Total net assets acquired$24,416 $5,402 $17,300 $47,118 

Goodwill recognized on the financial resultsSloane, Kettle and Truelogic acquisitions is fully-deductible for income tax purposes.
The following table reports the fair value of intangible assets acquired, including the corresponding weighted average amortization periods, as of the underlying business from 2018 to 2020 with final payment due in 2021. As a resultdate of each acquisition (in thousands, except years):

2020
Weighted Average Amortization PeriodSloaneKettleTruelogicTotal
Customer relationships10 years$4,600 $1,600 $9,100 $15,300 
Trade names and trademarks11 years1,300 330 400 2,030 
Total$5,900 $1,930 $9,500 $17,330 

The following table summarizes the transaction, the Company reduced redeemable noncontrolling interests by $5,045. The difference between the purchase pricetotal revenue and the redeemable noncontrolling interest of $2,656 was recorded in common stock and other paid-in capitalnet income included in the Consolidated Balance Sheets.Statements of Operations and Comprehensive Income (Loss) for the twelve months ended December 31, 2020 from the date of each acquisition (in thousands):
Effective April
Twelve Months Ended December 31, 2020
Revenue$22,381 
Net Income2,685 

Pro Forma Financial Information (unaudited)
The unaudited pro forma information for the periods set forth below gives effect to the 2020 acquisitions as if they had occurred as of January 1, 2019,2020. The pro forma information is presented for informational purposes only and is not necessarily indicative of the results of operations that actually would have been achieved had the acquisitions been consummated as of that time (in thousands):

Twelve Months Ended December 31, 2020
Revenue$911,203 
Net Income75,767 

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2021 Disposition
On September 15, 2021, the Company acquiredsold Reputation Defender to a strategic buyer for approximately $40,000 resulting in a gain of approximately $43,000. The gain is recognized within the remaining 35% ownership interest of HPR Partners LLC (Hunter) it did not own for an aggregate purchase price of $10,234, comprised of a closing cash payment of $3,890 and additional contingent deferred acquisition payments with an estimated present value at the acquisition date of $6,344. The contingent deferred payments are basedAll Other category in Gain on the financial results of the underlying business from 2018 to 2020 with final payment due in 2021. As a result of the transaction, the Company reduced redeemable noncontrolling interests by $9,486. The difference between the purchase price and the noncontrolling interest of $745 was recorded in common stock and other paid-in capital in the Consolidated Balance Sheets.
2019 Disposition
On March 8, 2019, the Company consummated the sale of Kingsdale, an operating segment with operations in Torontobusiness and New York City that provides shareholder advisory services. As consideration for the sale, the Company received cash plus the assumption of certain liabilities totaling approximately $50,000 in the aggregate. The sale resulted in a loss of approximately $3,000, which was included in Other,other, net within the Audited Consolidated StatementStatements of Operations.
5. Revenue
The Company’s revenue recognition policies are established in accordance with ASC 606, and accordingly, revenue is recognized when control of the promised goods or services is transferred to our clients, in an amount that reflects the consideration we expect to be entitled to in exchange for those goods or services.
The MDCStagwell network provides an extensive range of services to our clients, offering a variety of marketing and communication capabilities including strategy, creative and production for advertising campaigns across a variety of platforms (print, digital, social media, television broadcast), public relations services including strategy, editorial, crisis support or issues


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MDC PARTNERS INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(thousands of United States dollars, except per share amounts, unless otherwise stated)
5. Revenue - (continued)

management, media training, influencer engagement and events management. We also provide media buying and planning across a range of platforms (out-of-home, paid search, social media, lead generation, programmatic, television broadcast), experiential marketing and application/website design and development.
The primary source of the Company’s revenue is from agency arrangements in the form of fees for services performed, commissions, and from performance incentives or bonuses, depending on the terms of the client contract. In all circumstances, revenue is only recognized when collection is reasonably assured. Certain of the Company’s contractual arrangements have more than one performance obligation. For such arrangements, revenue is allocated to each performance obligation based on its relative stand-alone selling price. Stand-alone selling prices are determined based on the prices charged to clients or using expected cost plus margin.
The determination of our performance obligations is specific to the services included within each contract. Based on a client’s requirements within the contract, and how these services are provided, multiple services could represent separate performance obligations or be combined and considered one performance obligation. Contracts that contain services that are not significantly integrated or interdependent, and that do not significantly modify or customize each other, are considered separate performance obligations. Typically, we consider media planning, media buying, creative (or strategy), production and experiential marketing services to be separate performance obligations if included in the same contract as each of these services can be provided on a stand-alone basis, and do not significantly modify or customize each other. Public relations services and application/website design and development are typically each considered one performance obligation as there is a significant integration of these services into a combined output.
Certain of the Company’s contracts consist of a single performance obligation. In these instances, the Company does not consider the underlying activities as separate or distinct performance obligations because its services are highly interrelated, and the integration of the various components is essential to the overall promise to the Company’s customer. In certain of the Company’s client contracts, the performance obligation is a stand-ready obligation because the Company provides a constant level of similar services over the term of the contract.
We typically satisfy our performance obligations over time, as services are performed. Fees for services are typically recognized using input methods (direct labor hours, materials and third-party costs) that correspond with efforts incurred to date in relation to total estimated efforts to complete the contract. To a lesser extent, revenue is recognized using output measures, such as impressions or ongoing reporting. For client contracts when the Company has a stand-ready obligation to perform services on an ongoing basis over the life of the contract, where the scope of these arrangements includes an undefined number of broad activities and there are no significant gaps in performing the services, the Company recognizes revenue ratably using a time-based measure. In addition, for client contracts where the Company is providing online subscription-based hosted services, it recognizes revenue ratably over the contract term. Point in time recognition primarily relates to certain commission-based contracts, which are recognized upon the placement of advertisements in various media when the Company has no further performance obligation.
Revenue is recognized net of sales and other taxes due to be collected and remitted to governmental authorities. The Company’s contracts typically provide for termination by either party within 30 to 90 days. Although payment terms vary by client, they are typically within 30 to 60 days. In addition, the Company generally has the right to payment for all services provided through the end of the contract or termination date.
Within each contract, we identify whether the Company is principal or agent at the performance obligation level. In arrangements where the Company has substantive control over the service before transferring it to the client, and is primarily responsible for integrating the services into the final deliverables, we act as principal. In these arrangements, revenue is recorded at the gross amount billed. Accordingly, for these contracts the Company has included reimbursed expenses in revenue. In other arrangements where a third-party supplier, rather than the Company, is primarily responsible for the integration of services into the final deliverables, and thus the Company is solely arranging for the third-party supplier to
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provide these services to our client, we generally act as agent and record revenue equal to the net amount retained, when the fee or commission is earned. The role of MDC’sStagwell’s agencies under a production services agreement is to facilitate a client’s purchasing of production capabilities from a third-party production company in accordance with the client’s strategy and guidelines. The obligation of MDC’sStagwell’s agencies under media buying services is to negotiate and purchase advertising media from a third-party media vendor on behalf of a client to execute its media plan. We do not obtain control prior to transferring these services to our clients; therefore, we primarily act as agent for production and media buying services.                                    
A small portion of the Company’s contractual arrangements with clients include performance incentive provisions, which allow the Company to earn additional revenues as a result of its performance relative to both quantitative and qualitative goals. Incentive compensation is primarily estimated using the most likely amount method and is included in revenue up to the amount that is not expected to result in a reversal of a significant amount of cumulative revenue recognized. We recognize revenue related to performance incentives as we satisfy the performance obligation to which the performance incentives are related.
Disaggregated Revenue Data
The Company provides a broad range of services to a large base of clients across the full spectrum of industry verticals on a global basis.globally. The primary source of revenue is from agency arrangements in the form of fees for services performed, commissions, and from performance incentives or bonuses. Certain clients may engage with the Company in various geographic locations, across multiple disciplines, and through multiple Partner Firms.Brands. Representation of a client rarely means


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MDC PARTNERS INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(thousands of United States dollars, except per share amounts, unless otherwise stated)
5. Revenue - (continued)

that MDCStagwell handles marketing communications for all brandsBrands or product lines of the client in every geographical location. The Company’s Partner firmsBrands often cooperate with one another through referrals and the sharing of both services and expertise, which enables MDCStagwell to service clients’ varied marketing needs by crafting custom integrated solutions. Additionally, the Company maintains separate, independent operating companies to enable it to effectively manage potential conflicts of interest by representing competing clients across the MDCStagwell network.
The following table presents revenue disaggregated by client industry verticalour principal capabilities for the twelve months ended December 31, 2020, 20192021 and 2018:2020:
Twelve Months Ended December 31,
IndustryReportable Segment202020192018
Food & BeverageAll$205,939 $280,094 $313,368 
RetailAll148,293 148,851 152,552 
Consumer ProductsAll165,105 167,324 162,524 
CommunicationsAll77,443 184,870 178,410 
AutomotiveAll67,339 78,985 88,807 
TechnologyAll181,057 118,169 104,479 
HealthcareAll100,727 102,221 127,547 
FinancialsAll91,438 112,351 110,069 
Transportation and Travel/LodgingAll44,510 88,958 86,419 
OtherAll117,160 133,980 150,913 
$1,199,011 $1,415,803 $1,475,088 
Twelve Months Ended December 31,
Principal CapabilitiesReportable Segment20212020
Digital TransformationAll Segments$400,857 $374,689 
Creativity and CommunicationsIntegrated Agencies Network, Communications Network, Other561,538 152,499 
Performance Media and DataMedia Network, Other341,730 253,011 
Consumer Insights and StrategyIntegrated Agencies Network, Other165,238 107,833 
$1,469,363 $888,032 
MDC
Stagwell has historically largely focused where the Company was founded in North America, the largest market for its services in the world. The Company has expanded its global footprint to support clients looking for help to grow their businesses in new markets. MDC’s Partner FirmsStagwell’s Brands are located in the United States Canada, and an additional elevenUnited Kingdom, and more than 30 other countries around the world. In the past, some clients have responded to weakening economic conditions with reductions to their marketing budgets, which included discretionary components that are easier to reduce in the short term than other operating expenses.
The following table presents revenue disaggregated by geography for the twelve months ended December 31, 2020, 20192021 and 2018:2020:
Twelve Months Ended December 31,Twelve Months Ended December 31,
Geographic LocationReportable Segment202020192018
Geographical LocationGeographical LocationReportable Segment20212020
United StatesUnited StatesAll$959,636 $1,116,045 $1,152,399 United StatesAll$1,219,816 $804,418 
CanadaAll81,930 105,067 124,001 
United KingdomUnited KingdomAll105,961 41,489 
OtherOtherAll157,445 194,691 198,688 OtherAll143,586 42,125 
$1,199,011 $1,415,803 $1,475,088 $1,469,363 $888,032 
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Contract assetsAssets and liabilitiesLiabilities
Contract assets consist of fees and reimbursable outside vendor costs incurred on behalf of clients when providing advertising, marketing and corporate communications services that have not yet been invoiced to clients. Unbilled service fees were $49,110$116,558 and $65,004$30,570 at December 31, 20202021 and December 31, 2019,2020, respectively, and are included as a component of Accounts receivable on the Audited Consolidated Balance Sheets. Outside vendor costs incurred on behalf of clients which have yet to be invoiced were $10,552$63,065 and $30,133$11,063 at December 31, 20202021 and December 31, 2019,2020, respectively, and are included on the Consolidated Balance Sheets as Expenditures billable to clients. Such amounts are invoiced to clients at various times over the course of providing services.


Table Additions to contract assets of Contents

MDC PARTNERS INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(thousands$99,853 were added during the period as a result of United States dollars, except per share amounts, unless otherwise stated)
5. Revenue - (continued)

the acquisition of MDC.
Contract liabilities consist of fees received from or billed to clients in excess of fees recognized as revenue andrecognized. Such fees are classified as Advance billings and within Accruals and other liabilitiespresented on the Company’s Consolidated Balance Sheets. In arrangements in which we are acting as an agent, the revenue recognition related to the contract liability is presented on a net basis within the Consolidated Statements of Operations. Advance billings at December 31, 2021 and 2020 were $361,885 and December 31, 2019 were $152,956 and $171,742,$66,418, respectively. The decreaseincrease in the advanceAdvance billings balance of $18,786$295,467 for the twelve months ended December 31, 20202021 was primarily driven by the acquisition of MDC, representing a 211,403 increase, and by cash payments received or due in advance of satisfying our performance obligations, partially offset by $152,361 of revenues$64,446 recognized that were included in the advanceAdvance billings balances as of December 31, 2019 and reductions due to the incurrence of third-party costs. Contract liabilities classified within Accruals and other liabilities at December 31, 2020 and December 31, 2019 were $112,755 and $216,931, respectively. The decrease in the balance of $104,176 for the twelve months ended December 31, 2020 was primarily driven by cash payments received or due in advance of satisfying our performance obligations, offset by $210,078 of revenues recognized that were included in the balance as of December 31, 2019 and reductions due to the incurrence of third-party costs.
Changes in the contract asset and liability balances during the twelve months ended December 31, 2020 and December 31, 20192021 were not materially impacted by write offs, impairment losses or any other factors.
The majority of our contracts are for periods of one year or less. For those contracts with a term of more than one year, we had approximately $6,105$22,812 of unsatisfied performance obligations as of December 31, 2020,2021, of which we expect to recognize approximately 92%93% in 2021,2022 and 8%7% in 2022.2023.
6. Income (Loss) Per Common Share
The following table sets forth the computationcomputations of basic and diluted lossincome (loss) per common share:
 Twelve Months Ended December 31,
 202020192018
Numerator:
Net loss attributable to MDC Partners Inc.$(228,971)$(5,253)$(130,007)
Accretion on convertible preference shares(14,179)(12,304)(8,355)
Net loss attributable to MDC Partners Inc. common shareholders$(243,150)$(17,557)$(138,362)
Denominator:
Basic weighted average number of common shares outstanding72,862,178 69,132,100 57,218,994 
Dilutive effect of equity awards
Diluted weighted average number of common shares outstanding72,862,178 69,132,100 57,218,994 
Basic$(3.34)$(0.25)$(2.42)
Diluted$(3.34)$(0.25)$(2.42)
Anti-dilutive stock awards                  5,341,846 5,450,426 1,442,518
Twelve Months Ended December 31, 2021
Numerator:
Net loss attributable to Stagwell Inc. common shareholders$(3,706)
Denominator:
Weighted average number of common shares outstanding90,426,215 
Earnings Per Share - Basic & Diluted$(0.04)
Anti-dilutive:
Class C shares179,970,051 
Stock Appreciation Rights and Restricted Awards9,508,668 
On September 23, 2021, the Company provided notices of conversion to each holder of record of each of the Company’s Series 6 and Series 8 Preferred Shares. Pursuant to the notices, the 50,000,000 issued and outstanding Series 6 Preferred Shares were converted into 12,086,700 Class A Common Shares, in the aggregate, on October 7, 2021, and the 73,849,000 issued and outstanding Series 8 Preferred Shares were converted into 20,948,746 Class A Common Shares, in the aggregate, on November 8, 2021.
The combination of MDC and SMG was completed on August 2, 2021, which was treated as a reverse acquisition for financial reporting purposes. SMG was treated as the accounting acquirer and MDC was the accounting acquiree. Therefore, under applicable accounting principles, the historical financial results of SMG prior to August 2, 2021 are considered our historical financial results. Accordingly, historical information presented in this Form 10-K for events occurring or periods ending before August 2, 2021 does not reflect the impact of the Transactions or the financial results of MDC and may not be comparable with historical information for events occurring or periods ending on or after August 2, 2021.
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Restricted stock and restricted stock unit awardsTable of 642,837, 135,386 and 1,012,637 asContents
SMG’s equity structure, prior to the combination with MDC, was a non-unitized single member limited liability company, resulting in all components of December 31, 2020, 2019 and 2018 respectively, are excluded fromequity attributable to the computationmember being reported within Members' Capital. Given that SMG was a non-unitized single member limited liability company, net income (loss) prior to the combination is not applicable for purposes of diluted losscalculating earnings per common share becauseshare. Therefore, the performance contingency necessary for vesting has not been met as of the reporting date. In addition, there were 145,000, 145,000, and 95,000 Preference Shares outstanding which were convertible into 28,853,621, 26,656,285, and 10,970,714 Class A common shares at December 31, 2020, 2019, and 2018, respectively. These Preference Shares were anti-dilutive for each period presentednet income (loss) in the table above includes the income or loss for the period beginning on the acquisition date through the end of the respective reporting period and are therefore excluded fromas such will not reconcile to the diluted loss per common share calculation.
respective amounts presented within th
e Consolidated Statements of Operations
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MDC PARTNERS INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(thousands of United States dollars, except per share amounts, unless otherwise stated)

7. Fixed Assets

The following is a summary of the Company’s fixed assets as of December 31:
2020201920212020
CostAccumulated DepreciationNet Book ValueCostAccumulated DepreciationNet Book ValueCostAccumulated DepreciationNet Book ValueCostAccumulated DepreciationNet Book Value
Computers, furniture and fixturesComputers, furniture and fixtures$93,850 $(74,766)$19,084 $93,224 $(69,687)$23,537 Computers, furniture and fixtures$41,839 $(18,136)$23,703 $21,373 $(13,210)$8,163 
Leasehold improvementsLeasehold improvements132,729 (61,400)71,329 117,409 (59,892)57,517 Leasehold improvements91,572 (17,759)73,813 22,689 (10,667)12,022 
Capitalized SoftwareCapitalized Software29,844 (8,757)21,087 19,916 (4,487)15,429 
$226,579 $(136,166)$90,413 $210,633 $(129,579)$81,054 $163,255 $(44,652)$118,603 $63,978 $(28,364)$35,614 
Depreciation expense for the yearstwelve months ended December 31, 2021 and 2020 2019,was $19,696 and 2018 was $24,598, $25,133 and $27,111,$10,144, respectively.

8. Goodwill and Intangible Assets
As of December 31, goodwill was as follows:
GoodwillIntegrated Networks - Group AIntegrated Networks -Group BMedia & Data NetworkAll OtherTotal
Balance at December 31, 2018$139,452 $267,059 $101,768 $224,473 $732,752 
Acquired goodwill1,025 1,025 
Impairment loss recognized(4,879)(4,879)
Transfer of goodwill between segments (1)
(120)3,612 (3,492)
Foreign currency translation423 217 2,153 2,793 
Balance at December 31, 2019$134,573 $268,387 $105,597 $223,134 $731,691 
Acquired goodwill
Disposition(7,074)(7,074)
Impairment loss recognized(16,137)(5,287)(40,237)(61,661)
Transfer of goodwill between segments19,696 4,546 (24,242)
Foreign currency translation212 538 4,505 5,255 
Balance at December 31, 2020$134,573 $272,158 $105,394 $156,086 $668,211 
(1)Transfers of goodwill relate to changes in segments.
Integrated Agencies NetworkMedia NetworkCommunication NetworkAll OtherCorporateTotal
Balance at December 31, 2019$88,094 $177,073 $33,258 $26,760 $— $325,185 
Acquired goodwill7,070 235 16,275 195 023,775 
Foreign currency translation— 3,331 — (566)— 2,765 
Balance at December 31, 2020$95,164 $180,639 $49,533 $26,389 $— $351,725 
Acquired goodwill1,058,411 178,994 66,244 — — 1,303,649 
Disposition— — — (935)— (935)
Foreign currency translation(502)(1,020)— (194)— (1,716)
Balance at December 31, 2021$1,153,073 $358,613 $115,777 $25,260 $— $1,652,723 
For the twelve months ended December 31, 2021 and 2020, the Company recognized anno impairment charge of $61,661 to write-down the carrying value of goodwill in excess of the fair value at four reporting units, one in the Integrated Networks - Group B reportable segment, one in Media & Data Network reportable segment and two within the All Other category.loss was recognized.
As of December 31, 2020, thereThere were two reporting units with negative net asset carrying value in the Integrated Networks - Group A reportable segment and the All Other category. The goodwill allocated to these reporting units is $14,854 and $5,479, respectively.
For the twelve months ended December 31, 2019, the Company recognized an impairment charge of $4,879 to write-down the carrying value of goodwill in excess of the fair value at one reporting unit within the Integrated Networks - Group A.
For the twelve months ended December 31, 2018, the Company recognized an impairment of goodwill and other assets of $87,204 primarily to write-down the carrying value of goodwill in excess of the fair value at three reporting units, one in each of the Integrated Networks - Group B reportable segment, the Media & Data Network reportable segment and within the All Other category.
The totalno accumulated goodwill impairment charges as of December 31, 20202021 and 2019, were $238,965 and $177,304, respectively.2020.

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NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(thousandsTable of United States dollars, except per share amounts, unless otherwise stated)
8. Goodwill and Intangible Assets - (continued)

Contents
The gross and net amounts of acquired intangible assets other than goodwill as of December 31,
Intangible AssetsIntangible Assets20202019Intangible Assets20212020
Trademark (indefinite life)$0 $14,600 
Customer relationships – grossCustomer relationships – gross$52,594 $58,211 Customer relationships – gross$875,541 $154,510 
Less accumulated amortizationLess accumulated amortization(32,667)(32,671)Less accumulated amortization(92,746)(56,299)
Customer relationships – netCustomer relationships – net$19,927 $25,540 Customer relationships – net$782,795 $98,211 
Trademarks (definite life) – gross$32,711 $28,695 
Trademarks – grossTrademarks – gross$190,162 $118,647 
Less accumulated amortizationLess accumulated amortization(18,794)(13,942)Less accumulated amortization(36,775)(32,431)
Trademarks (definite life) – net$13,917 $14,753 
Trademarks – netTrademarks – net$153,387 $86,216 
Noncompete – grossNoncompete – gross$3,989 $4,005 
Less accumulated amortizationLess accumulated amortization(3,386)(2,980)
Noncompete – netNoncompete – net$603 $1,025 
Other intangible assets – grossOther intangible assets – gross$3,717 $2,893 
Less accumulated amortizationLess accumulated amortization(2,807)(2,310)
Other intangible assets – netOther intangible assets – net$910 $583 
Total intangible assetsTotal intangible assets$85,305 $101,506 Total intangible assets$1,073,409 $280,055 
Less accumulated amortizationLess accumulated amortization(51,461)(46,613)Less accumulated amortization(135,714)(94,020)
Total intangible assets – netTotal intangible assets – net$33,844 $54,893 Total intangible assets – net$937,695 $186,035 
During
For the first quarter of 2020, the Company reassessed its estimate of the useful life of a trademark in the amount of $14,600, acquired as a result of a business combination. The Company revised the useful life to five years from indefinite lived.
During the fourth quarter of 2020,twelve months ended December 31, 2021, the Company recognized an impairment charge of two trademarks totaling $12,071, equal$16,187 to reduce the excess carrying value above the fair value for a reporting unitvalues of intangible assets within the Integrated Networks - Group BAgencies Network and Media Network reportable segment and a reporting unit withinsegments in connection with the All Other category. The intangible assetsabandonment of certain trade names as part of the rebranding of certain Brands. For the twelve months ended December 31, 2020, no impairment is included in Impairment and other losses in the Consolidated Statement of Operations.loss was recognized.
The weighted average amortization period for customer relationships is eight years, trademarks is eleven years, noncompete is four years, and trademarksother intangible assets is ninetwo years. In total, the weighted average amortization period is eightten years. Amortization expense related to amortizable intangible assets for the yearstwelve months ended December 31, 2021 and 2020 2019,was $56,774 and 2018 was $11,260, $11,828, and $17,290,$30,881, respectively.
The estimated amortization expense for the five succeeding years is as follows:
YearYearAmortizationYearAmortization
2021$8,514 
202220228,062 2022$92,616 
202320237,711 202388,118 
202420244,558 202484,880 
2025202582,722 
2026202680,466 
ThereafterThereafter4,999 Thereafter508,893 

9. Deferred Acquisition Consideration
Deferred acquisition consideration on the balance sheet consists of deferred obligations related to contingent and fixed purchase price payments, and to a lesser extent, contingent and fixed retention payments tied to continued employment of specific personnel. Contingent deferred acquisition consideration is recorded at the acquisition date fair value and adjusted at each reporting period through Operating income, for contingent purchase price payments, or net interest expense, for fixed purchase price payments.operating income. The Company accounts for certain retention payments tied to continued employment, through Operatingoperating income as stock-based compensation expense over the required retention period.
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The following table presents changes in contingent deferred acquisition consideration, which is measured at fair value on a recurring basis using significant unobservable inputs, and a reconciliation to the amounts reported on the balance sheetsAudited Consolidated Balance Sheets as of December 31, 20202021 and December 31, 2019.2020:


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MDC PARTNERS INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(thousands of United States dollars, except per share amounts, unless otherwise stated)
9. Deferred Acquisition Consideration - (continued)

December 31,December 31,
2020201920212020
Beginning balance of contingent paymentsBeginning balance of contingent payments$74,671 $82,598 Beginning balance of contingent payments$17,847 $65,792 
PaymentsPayments(46,792)(30,719)Payments(12,431)(66,235)
Redemption value adjustments (1)
44,993 15,451 
Additions - acquisitions and step-up transactions7,703 7,145 
Adjustment to deferred acquisition consideration (1)
Adjustment to deferred acquisition consideration (1)
18,721 2,520 
Additions (2)
Additions (2)
198,937 15,717 
OtherOther2,227 196 Other(705)53 
Ending balance of contingent paymentsEnding balance of contingent payments$82,802 $74,671 Ending balance of contingent payments$222,369 $17,847 
Fixed payments263 549 
$83,065 $75,220 
(1) Redemption value adjustments areAdjustment to deferred acquisition consideration contains fair value changes from the Company’s initial estimates of deferred acquisition payments and stock-based compensation charges relating to acquisition payments that are tied to continued employment.payments. Redemption value adjustments are recorded within Office and general expenses on the Audited Consolidated Statements of Operations.
The following table presents the impact to the Company’s Statements(2) Approximately $61,000 of operations due to the redemption value adjustments for the contingentadditions in 2021 represent deferred acquisition consideration acquired in connection with the acquisition of MDC. Approximately $136,000 of additions represent deferred acquisition consideration acquired in connection with the purchases of noncontrolling interests. See Note 4 of the Notes included herein for additional information related to the twelve months ended December 31, 2020purchases of Concentric, Targeted Victory, and 2019:
20202019
Loss attributable to fair value adjustments$42,187 $5,403 
Stock-based compensation2,806 10,048 
Redemption value adjustments$44,993 $15,451 

Instrument.
10. Leases

The Company leases office space in North America, Europe, Asia, South America, and Australia. This space is primarily used for office and administrative purposes by the Company’s employees in performing professional services. These leases are classified as operating leases and expire between years 20212022 through 2032.2034. The Company’s finance leases are immaterial.
The Company’s leasing policies are established in accordance with ASC 842, and accordingly, the Company recognizes on the balance sheet at the time of lease commencement a right-of-use lease asset and a lease liability, initially measured at the present value of the lease payments. Right-of-use lease assets represent the Company’s right to use an underlying asset for the lease term and lease liabilities represent the Company’s obligation to make lease payments arising from the lease. All right-of-use lease assets are reviewed for impairment. As the Company’s implicit rate in its leases is not readily determinable, in determining the present value of lease payments, the Company uses its incremental borrowing rate based on the information available at the commencement date. Lease payments included in the measurement of the lease liability are comprised of noncancellablenoncancelable lease payments, payments based upon an index or rate, payments for optional renewal periods where it is reasonably certain the renewal period will be exercised, and payments for early termination options unless it is reasonably certain the lease will not be terminated early.
Lease costs are recognized in the Consolidated StatementStatements of Operations over the lease term on a straight-line basis. Leasehold improvements are depreciated on a straight-line basis over the lesser of the term of the related lease or the estimated useful life of the asset. 
Some of the Company’s leases contain variable lease payments, including payments based upon an index or rate. Variable lease payments based upon an index or rate are initially measured using the index or rate in effect at the lease commencement date and are included within the lease liabilities. Lease liabilities are not remeasured as a result of changes in the index or rate, rather changes in these types of payments are recognized in the period in which the obligation for those payments is incurred. In addition, some of our leases contain variable payments for utilities, insurance, real estate tax, repairs and maintenance, anotherand other variable operating expenses. Such amounts are not included in the measurement of the lease liability and are recognized in the period when the facts and circumstances on which the variable lease payments are based upon occur.


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MDC PARTNERS INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(thousands of United States dollars, except per share amounts, unless otherwise stated)
10. Leases - (continued)

Some of the Company’s leases include options to extend or renew the leaseleases through 2040.2044. The renewal and extension options are not included in the lease term as the Company is not reasonably certain that it will exercise its option.
From time to time, the Company enters into sublease arrangements both with unrelated third parties and with our partner agencies.parties. These leases are classified as operating leases and expire between 2021years 2022 through 2025.2027. Sublease income is recognized over the lease term on a straight-line basis. Currently, the Company subleases office space in North America, Asia, Europe and Australia.
As of December 31, 2020,2021, the Company has entered into 311 operating leases for which the commencement date has not yet occurred, asprimarily because the premises are in the process of being prepared for occupancy by the landlord.landlord or the space is being renewed. Accordingly, these 311 leases represent an obligation of the Company that is not reflected within the Audited
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Consolidated Balance SheetSheets as of December 31, 2020.2021. The aggregate future liability related to these leases is approximately $25,900.$19,069.
The discount rate used for leases accounted for under ASC 842 is the Company’s collateralized credit adjusted borrowing rate.
The following table presents lease costs and other quantitative information for the twelve months ended December 31:31, 2021 and 2020:
 Twelve Months Ended December 31,
 20212020
Lease Cost:
Operating lease cost$46,019 $25,507 
Variable lease cost10,685 3,843 
Sublease rental income(7,367)(3,777)
Total lease cost$49,337 $25,573 
Additional information:
Cash paid for amounts included in the measurement of lease liabilities for operating leases
Operating cash flows$53,360 $20,942 
Right-of-use lease assets obtained in exchange for operating lease liabilities and other non-cash adjustments$373,179 $2,952 
Weighted average remaining lease term (in years) - Operating leases6.764.42
Weighted average discount rate - Operating leases4.0 %4.0 %

 Twelve Months Ended December 31,Twelve Months Ended December 31,
 20202019
Lease Cost:
Operating lease cost$71,257 $67,044 
Variable lease cost14,640 18,879 
Sublease rental income(11,329)(8,965)
Total lease cost$74,568 $76,958 
Additional information:
Cash paid for amounts included in the measurement of lease liabilities for operating leases
Operating cash flows$70,277 $69,735 
Right-of-use assets obtained in exchange for operating lease liabilities and other non-cash adjustments$45,663 $269,801 
Weighted average remaining lease term (in years) - Operating leases7.25.3
Weighted average discount rate - Operating leases10.6 8.6 
In the twelve months ended December 31, 2020, the Company recorded a charge of $22,667, of which $9,969 was to reduce the carrying value of its right-of-use lease assets and related leasehold improvements of certain of its agencies within its Integrated Networks - Group A and Integrated Networks - Group B reportable segments and leased space of Corporate. The remaining $12,698 was related to the acceleration of the variable lease expenses associated with the exit of properties in New York as part of the centralization of the Company’s New York real estate portfolio. The Company evaluated the facts and circumstances related to the use of the assets which indicated that they may not be recoverable. Using adjusted quoted market prices to develop expected future cash flows, it was determined that the fair value of the assets were less than their carrying value. This impairment charge is included in Impairment and other losses within the Consolidated Statement of Operations.
In the twelve months ended December 31, 2019, the Company recorded an impairment charge of $3,700 to reduce the carrying value of four of its right-of-use lease assets and related leasehold improvements.
Operating lease expense is included in Officeoffice and general expenses in the Consolidated StatementStatements of Operations. The Company’s lease expense for leases with a term of 12 months or less is immaterial.
Rental expense for the twelve months ended December 31, 2018 was $65,093, offset by $3,671, in sublease rental income.
The following table presents minimum future rental payments under the Company’s leases at December 31, 20202021 and their reconciliation to the corresponding lease liabilities:


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 Maturity Analysis
2022$86,291 
202383,638 
202469,328 
202553,770 
202639,994 
2027 and thereafter143,398 
Total476,419 
Less: Present value discount(61,434)
Lease liability$414,985 

MDC PARTNERS INC. AND SUBSIDIARIES
85
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

(thousands of United States dollars, except per share amounts, unless otherwise stated)
10. Leases - (continued)

Table of Contents
 Maturity Analysis
2021$68,375 
202260,252 
202356,842 
202449,909 
202538,880 
2026 and thereafter150,950 
Total425,208 
Less: Present value discount(136,757)
Lease liability$288,451 
11. Debt
As of December 31, 20202021 and 2019,2020, the Company’s indebtedness was comprised as follows:
December 31, 2020December 31, 2019
Revolving credit agreement$$
Senior Notes870,256 900,000 
Debt issuance costs(27,072)(12,370)
 $843,184 $887,630 
December 31, 2021December 31, 2020
Revolving credit facility(1)
$110,165 $201,636 
Term debt— 994 
5.625% Notes1,100,000 — 
Debt issuance costs(18,564)(3,612)
Total debt$1,191,601 $199,018 
Less: Current maturities of long-term debt— (994)
Long-term debt$1,191,601 $198,024 
(1) Included in the repayment of the revolving credit facility are the repayments related to the acquired MDC credit facility of $109,954.
Interest expense related to long-term debt included in Interest expense, net on the Consolidated Statements of Operations for the yearstwelve months ended December 31, 2021 and 2020 2019,was $29,594 and 2018 was $59,147, $62,210 and $64,420,$5,472, respectively.
The amortization of debt issuance costs included in interestInterest expense, net on the Consolidated Statements of Operations for the yearstwelve months ended December 31, 2021 and 2020 2019was $2,693 and 2018 was $3,529, $3,346 and 3,193,$831, respectively.
Revolving Credit Agreement
On November 18, 2019, the Company entered into a debt agreement (“JPM Syndicated Facility”) with a syndicate of banks led by JPMorgan Chase Bank, N.A (“JPM”). The JPM Syndicated Facility consisted of a five-year revolving credit facility of $265,000 (“JPM Revolver”) with the right to be increased by an additional $150,000. On March 18, 2020, the Company increased the commitments on the JPM Revolver by $60,000 to $325,000.
On August 2, 2021, in connection with the closing of the acquisition of MDC, the Company entered into an amended and restated credit agreement (the “Combined Credit Agreement”) with a syndicate of banks led by JPM to increase commitments on the existing JPM Revolver. The Combined Credit Agreement consists of a $500,000 senior secured revolving credit facility with a five-year maturity.
The Combined Credit Agreement contains sub-limits for revolving loans and letters of credit of $50,000 for loans denominated in pounds sterling or euros. It also includes an accordion feature under which the Company may request, subject to lender approval and certain conditions, to increase the amount of the commitments to an aggregate amount not to exceed $650,000.
Borrowings under the Combined Credit Agreement bear interest at a rate equal to, at the Company’s option, (i) the greatest of (a) the prime rate of interest announced from time to time by JPM, (b) the federal funds effective rate from time to time plus 0.50% and (c) the LIBOR rate plus 1%, in each case, plus the applicable margin (calculated based on the Company’s total leverage ratio) at that time or (ii) the LIBOR rate plus the applicable margin (calculated based on the Company’s total leverage ratio) at that time. The Company is also required to pay an unused revolver fee to the lenders under the Combined Credit Agreement in respect of the unused commitments thereunder ranging from 0.15% to 0.30% of unused commitments depending on the total leverage ratio, as well as customary letter of credit fees.

Advances under the Combined Credit Agreement may be prepaid in whole or in part from time to time without penalty or premium. The Combined Credit Agreement commitment may be reduced by the Company from time to time. Principal amounts outstanding under the Combined Credit Agreement are due and payable in full at maturity within five years of the date of the Combined Credit Agreement.
If an event of default occurs under the Combined Credit Agreement or any future secured indebtedness, the holders of such secured indebtedness will have a variable rate debt,prior right to our assets securing such indebtedness, to the carrying valueexclusion of which approximates fair value. the holders of the 5.625% Notes (as defined below), even if we are in default with respect to the 5.625% Notes. In that event, our assets securing such indebtedness would first be used to repay in full all indebtedness and other obligations secured by them (including all amounts outstanding under the Combined Credit Agreement), resulting in all or a portion of our assets being unavailable to satisfy the claims of the holders of the 5.625% Notes and other unsecured indebtedness.
The Company’s Senior Notes areCombined Credit Agreement contains a fixed rate debt instrument recordednumber of financial and nonfinancial covenants and is guaranteed by substantially all of our present and future subsidiaries, subject to customary exceptions.
The Company was in compliance with all covenants at carrying value.December 31, 2021.
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A portion of the Combined Credit Agreement in an amount not to exceed $50,000 is available for the issuance of standby letters of credit. At December 31, 2021 and 2020, the Company had issued undrawn outstanding letters of credit of $24,332 and $5,500, respectively.
Term Loan
On November 13, 2020, the Company, JPM as administrative agent, and a group of lenders entered into a term loan agreement that provided the Company with a delayed draw term loan in an aggregate principal amount of $90,000 (“DD Term Loan A”) with a maturity date of November 13, 2023.
In connection with the acquisition of MDC, the Company drew down on the full amount of the DD Term Loan A, repaid the amount with the Combined Credit Agreement, and terminated the agreement.
Line of Credit
On August 2, 2021, the Company entered into an unsecured uncommitted line of credit in the aggregate amount of $30,000 with JPM (the “Line of Credit”) to meet certain short-term working capital needs. The Line of Credit expired on August 20, 2021.
Senior Notes
On March 23, 2016, MDC entered into an indenture (the “Indenture”) among MDC, its existing and future restricted subsidiaries that guarantee, are co-borrowers under, or grant liens to secure,In August 2021, the Credit Agreement (as defined below), as guarantors (the “Guarantors”) and The BankCompany issued $1,100,000 aggregate principal amount of New York Mellon, as trustee, relating to5.625% senior notes (“5.625% Notes”). A portion of the proceeds from the issuance by MDC of $900,000the 5.625% Notes was used to redeem $870,300 aggregate principal amount of the senior notesoutstanding 7.50% Senior Notes due 2024 (the “Senior“Existing Notes”). The Senior Notes were sold in for a private placement in reliance on exceptions from registration under the Securities Actprice of 1933. The Senior Notes bear interest, payable semiannually in arrears on May 1 and November 1, at a rate of 7.50% per annum. The Senior Notes mature on May 1, 2024, unless earlier redeemed or repurchased.
In April 2020, the Company repurchased $29,744$904,200. This price is equal to 101.625% of the Senioroutstanding principal amount of the Existing Notes at a weighted average price equal to 73.9% ofbeing redeemed, plus, accrued, and unpaid interest on the principal amount totaling $21,999,of such Existing Notes. The Company did not recognize a gain or loss on redemption.
The 5.625% Notes are due August 15, 2029 and accruedbear interest of $946. As a result5.625% to be paid on February 15 and August 15 of the repurchase, we recognized an extinguishment gain of $7,388.
In connection with the Consent and Support Agreements, beginning December 21, 2020, the Company began to accrue interest at a rate of 7.50% and accrued $17.4 million for the 2% consent fees. The consent fees were capitalized as an offset to the carrying value of the Senior Notes and will be recognized through interest expense over the remaining maturity term of the Senior Notes.each year, commencing on February 15, 2022.
The Senior5.625% Notes are guaranteed on a senior unsecured basis by substantially all of MDC’s existing and future restricted subsidiaries that guarantee, are co-borrowers under, or grant liens to secure, the Credit Agreement.Company’s subsidiaries. The Senior5.625% Notes are unsecured and unsubordinated obligations of MDC and rank (i) equally in right of payment with all of MDC’sthe Company’s or any Guarantor’sguarantor’s existing and future seniorunsubordinated indebtedness, (ii) senior in right of payment to MDC’sthe Company’s or any Guarantor’sguarantor’s existing and future subordinated indebtedness, (iii) effectively subordinated to allany of MDC’sthe Company’s or any Guarantor’sguarantor’s existing and future secured indebtedness to the


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MDC PARTNERS INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(thousands of United States dollars, except per share amounts, unless otherwise stated)
11. Debt - (continued)

extent of the collateral securing such indebtedness, including the Combined Credit Agreement, and (iv) structurally subordinated to all existing and future liabilities of MDC’sthe Company’s subsidiaries that are not Guarantors.guarantors.
MDCOur obligations under the 5.625% Notes are unsecured and are effectively junior to our secured indebtedness to the extent of the value of the collateral securing such secured indebtedness. Borrowings under the Combined Credit Agreement are secured by substantially all of the assets of the Company, and any existing and future subsidiary guarantors, including all of the capital stock of each restricted subsidiary.
The Company may, at its option, redeem the Senior5.625% Notes in whole at any time or in part from time to time, on and after August 15, 2024 at varying prices based on the timinga redemption price of 102.813% of the redemption.principal amount thereof if redeemed during the twelve-month period beginning on August 15, 2024, at a redemption price of 101.406% of the principal amount thereof if redeemed during the twelve-month period beginning on August 15, 2025 and at a redemption price of 100% of the principal amount thereof if redeemed on August 15, 2026 and thereafter. Prior to August 15, 2024, the Company may, at its option, redeem some or all of the 5.625% Notes at a price equal to 100% of the principal amount of the 5.625% Notes plus a “make whole” premium and accrued and unpaid interest. The Company may also redeem, at its option, prior to August 15, 2024, up to 40% of the 5.625% Notes with the net proceeds from one or more equity offerings at a redemption price of 105.625% of the principal amount thereof.
If MDCthe Company experiences certain kinds of changes of control (as defined in the Indenture)indenture), holders of the Senior5.625% Notes may require MDCthe Company to repurchase any Senior5.625% Notes held by them at a price equal to 101% of the principal amount of the Senior5.625% Notes plus accrued and unpaid interest. In addition, if MDCthe Company sells assets under certain circumstances, it must apply the proceeds from such sale and offer to repurchase the Senior5.625% Notes at a price equal to 100% of the principal amount of the 5.625% Notes plus accrued and unpaid interest.
The Indentureindenture includes covenants that, among other things, restrict MDC’sthe Company’s ability and the ability of its restricted subsidiaries (as defined in the Indenture)indenture) to incur or guarantee additional indebtedness; pay dividends on or redeem or repurchase the capital stock of MDC;the Company; make certain types of investments; create restrictions on the payment of dividends or other amounts from MDC’sthe Company’s restricted subsidiaries; sell assets; enter into transactions with affiliates; create liens; enter into sale and leaseback transactions; and consolidate or merge with or into, or sell substantially all of MDC’sthe Company’s assets to, another person. These covenants are subject to a number of important limitations and exceptions. The Senior5.625% Notes are also subject to customary events of default, including a cross-payment default and cross-acceleration provision.provisions. The Company was in compliance with all covenants at December 31, 2020.2021.
Revolving Credit Agreement
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Interest Rate Swap
The Company is partyalso owns an interest rate swap maturing April 2022 with Bank of America to a $211,500 secured revolving credit facility due February 3, 2022. The Company had 0 amounts outstanding under the revolving credit facilityconvert $10,469 of its variable rate debt as of December 31, 2020 and December 31, 2019.
On May 29, 2020, the Company, Maxxcom Inc.,2021 to a subsidiaryfixed rate of 2.7%. The fair value of the Company (“Maxxcom”),swap was $77 and each of their subsidiaries party thereto entered into an amendment (the “Second Amendment”) to the existing senior secured revolving credit facility, dated as of May 3, 2016 (as amended, the “Credit Agreement”), among the Company, Maxxcom, each of their subsidiaries party thereto, Wells Fargo Capital Finance, LLC, as agent (“Wells Fargo”),$416 and the lenders from time to time party thereto. Advances under the Credit Agreement are to be used for working capital and general corporate purposes, in each case pursuant to the terms of the Credit Agreement.
The Second Amendment reduced the aggregate maximum amount of revolving commitments provided by the lenders to $211,500 from $250,000, extended the maturity date of the Credit Agreement from May 3, 2021 to February 3, 2022, and expanded the eligibility criteria for certain of the Company’s receivables to beis included in Accruals and other liabilities on the borrowing base.
Advances under the Credit Agreement, as amended by the Second Amendment, will bear interest as follows: (i) Non-Prime Rate Loans bear interest at the Non-Prime Rate plus the Non-Prime Rate Margin and (ii) all other Obligations bear interest at the Prime Rate, plus the Prime Rate Margin. The Non-Prime Rate Margin and Prime Rate Margin will range from 2.50% to 3.00% for Non-Prime Rate Loans and from 1.75% to 2.25% for Prime Rate Loans. In addition to paying interest on outstanding principal under the Credit Agreement, MDC is required to pay an unused revolver fee to lenders under the Credit Agreement in respect of unused commitments thereunder.
The Second Amendment increased the required minimum earnings before interest, taxes and depreciation and amortization from $105,000 to $120,000 measured on a trailing 12-month basis. The total leverage ratio applicable on each testing date through the period ending December 31, 2020 remained at 6.25:1.0. The total leverage ratio applicable on each testing date after December 31, 2020 will be 5.5:1.0.
The Credit Agreement, which includes financial and non-financial covenants, is guaranteed by substantially all of MDC’s present and future subsidiaries, other than immaterial subsidiaries and subject to customary exceptions, and collateralized by a portion of MDC’s outstanding receivable balance. The Company was in compliance with all of the terms and conditions of its Credit AgreementAudited Consolidated Balance Sheets as of December 31, 2020.
At December 31,2021 and 2020, and December 31, 2019, the Company had issued undrawn outstanding letters of credit of $18,651 and $4,836, respectively.
Future Principal Repayments
Future principal repayments on the Senior Notes in the aggregate principal amount of $870,256 are due in 2024.


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MDC PARTNERS INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(thousands of United States dollars, except per share amounts, unless otherwise stated)
12. Employee Benefit PlansPlan
A subsidiary of the Company, sponsors a defined benefit plan with benefits based on each employee’s years of service and compensation. The benefits under the defined benefit pension plan are frozen.
Net Periodic Pension Cost and Pension Benefit Obligation
Net periodic pension cost consists of the following components for the years ended December 31:
Pension Benefits
  202020192018
Service cost$$$
Interest cost on benefit obligation1,426 1,640 1,641 
Expected return on plan assets(1,924)(1,604)(1,948)
Curtailment and settlements2,333 626 1,039 
Amortization of actuarial (gains) losses340 266 258 
Net periodic benefit cost$2,175 $928 $990 
Pension Benefits
2021
Interest cost on benefit obligation441 
Expected return on plan assets(697)
Net periodic benefit cost$(256)
The above costs are included within Other, net on the Audited Consolidated Statements of Operations.
The following weighted average assumptions were used to determine net periodic costs at December 31:
Pension Benefits
  202020192018
Discount rate3.39 %4.42 %3.83 %
Expected return on plan assets7.00 %7.00 %7.00 %
Rate of compensation increaseN/AN/AN/A
Pension Benefits
2021
Discount rate2.62 %
Expected return on plan assets6.50 %
The expected return on plan assets is a long-term assumption established by considering historical and anticipated returns of the asset classes invested in by the pension plan and the allocation strategy currently in place among those classes.
Other changes in plan assets and benefit obligation recognized in Other comprehensive income (loss) consist of the following components for the yearsyear ended December 31:
Pension Benefits
  202020192018
Current year actuarial (gain) loss$2,213 $2,917 $(520)
Amortization of actuarial loss(340)(266)(258)
Total recognized in other comprehensive (income) loss1,873 2,651 (778)
Total recognized in net periodic benefit cost and other comprehensive loss$4,048 $3,579 $212 
Pension Benefits
2021
Current year actuarial gain$(722)
Total recognized in other comprehensive (income)(722)
Total recognized in net periodic benefit cost and other comprehensive loss$(978)

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MDC PARTNERS INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(thousandsTable of United States dollars, except per share amounts, unless otherwise stated)
12. Employee Benefit Plans - (continued)

Contents
The following table summarizes the change in benefit obligationsobligation and fair values of plan assets for the yearsyear ended December 31:
  202020192018
Change in benefit obligation:    
Benefit obligation, Beginning balance$43,012 $37,938 $43,750 
Interest Cost1,426 1,640 1,641 
Actuarial (gains) losses5,301 6,127 (3,522)
Benefits paid(6,728)(2,693)(3,931)
Benefit obligation, Ending balance43,011 43,012 37,938 
Change in plan assets:    
Fair value of plan assets, Beginning balance27,206 23,181 27,977 
Actual return on plan assets2,678 4,188 (2,093)
Employer contributions2,325 2,530 1,228 
Benefits paid(6,728)(2,693)(3,931)
Fair value of plan assets, Ending balance25,481 27,206 23,181 
Unfunded status$17,530 $15,806 $14,757 
Pension Benefits
2021
Change in benefit obligation:
Benefit obligation, Beginning balance (1)
$41,206 
Interest Cost441 
Actuarial gains(1,091)
Benefits paid(551)
Benefit obligation, Ending balance40,005 
Change in plan assets:
Fair value of plan assets, Beginning balance (1)
26,578 
Actual return on plan assets328 
Benefits paid(551)
Fair value of plan assets, Ending balance26,355 
Funded status$13,650 
(1) Benefit obligation assumed in connection with the acquisition of MDC. Beginning balance is as of July 31, 2021.
Amounts recognized inon the balance sheet at December 31 consist of the following:
Pension Benefits
  20202019
Non-current liability$17,530 $15,806 
Net amount recognized$17,530 $15,806 
Pension Benefits
2021
Non-current liability$13,650 
Net amount recognized$13,650 
Amounts recognized in Accumulated Other Comprehensive Loss before income taxes consists of the following components for the yearsyear ended December 31:
Pension Benefits
  20202019
Accumulated net actuarial losses$17,403 $15,530 
Amount recognized$17,403 $15,530 
Pension Benefits
2021
Accumulated net actuarial gains$722 
Amount recognized$722 

In 2021,2022, the Company estimates that it will not recognize $413 ofany amortization of net actuarial losses from accumulated other comprehensive loss, net into net periodic cost related to the pension plan.
The following weighted average assumptions were used to determine benefit obligations as of December 31:
Pension Benefits
  20202019
Discount rate2.55 %3.39 %
Rate of compensation increaseN/AN/A
Pension Benefits
2021
Discount rate2.82 %
The discount rate assumptions at December 31, 2020 and 2019 were2021 was determined independently. The discount rate was derived from the effective interest rate of a hypothetical portfolio of high-quality bonds, whose cash flows match the expected future benefit payments from the plan as of the measurement date.

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MDC PARTNERS INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(thousands of United States dollars, except per share amounts, unless otherwise stated)
12. Employee Benefit Plans - (continued)

Fair Value of Plan Assets and Investment Strategy
The fair value of the plan assets as of December 31, is as follows:
December 31, 2020Level 1Level 2Level 3 December 31, 2021Level 1Level 2Level 3
Asset Category:Asset Category:        Asset Category:
Money market fund – Short term investments$1,039 $1,039 $$
Money market fund – Short-term investmentsMoney market fund – Short-term investments$937 $937 $— $— 
Mutual fundsMutual funds24,442 24,442 Mutual funds25,418 25,418 — — 
TotalTotal$25,481 $25,481 $$Total$26,355 $26,355 $— $— 

December 31, 2019Level 1Level 2Level 3
Asset Category:        
Money market fund – Short term investments$1,275 $1,275 $$
Mutual funds25,931 25,931 
Total$27,206 $27,206 $$
The pension plans weighted-average asset allocation for the yearsyear ended December 31, 2020 and 2019 are2021 is as follows:
Target AllocationActual AllocationTarget AllocationActual Allocation
20202020201920212021
Asset Category:Asset Category:      Asset Category:
Equity securitiesEquity securities65.0 %69.0 %66.7 %Equity securities65.0 %69.1 %
Debt securitiesDebt securities30.0 %27.0 %28.6 %Debt securities30.0 %27.3 %
Cash/cash equivalents and Short term investments5.0 %4.0 %4.7 %
Cash/cash equivalents and Short-term investmentsCash/cash equivalents and Short-term investments5.0 %3.6 %
100.0 %  100.0 %  100.0 %100.0 %100.0 %
The goals of the pension plan investment program are to fully fund the obligation to pay retirement benefits in accordance with the plan documents and to provide returns that, along with appropriate funding from the Company, maintain an asset/liability ratio that is in compliance with all applicable laws and regulations and assures timely payment of retirement benefits.
Equity securities primarily include investments in large-cap and mid-cap companies located in the United States. Debt securities are diversified across different asset types with bonds issued in the United States as well as outside the United States. Investment securities are exposed to various risks such as interest rate, market, and credit risks. Due to the level of risk associated with certain investment securities, it is at least reasonably possible that changes in the values of investment securities will occur in the near term and that such changes could materially affect the amounts reported in the preceding tables.
Cash Flows
The pension plan contributions are deposited into a trust, and the pension plan benefit payments are made from trust assets. During 2020,2021, the Company contributed $2,325did not make any contributions to the pension plan. The Company estimatesdoes not expect that it will make approximately $2,415 inany contributions to the pension plan in 2021.2022. Fluctuations in actual market returns as well as changes in general interest rates will result in changes in the market value of plan assets and may result in increased or decreased retirement benefit costs and contributions in future periods.
The following estimated benefit payments, which reflect expected future service, as appropriate, are expected to be paid in the years ending December 31:


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PeriodAmount
2022$1,698 
20231,933 
20242,167 
20252,111 
20262,087 
Thereafter10,721 

MDC PARTNERS INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(thousands of United States dollars, except per share amounts, unless otherwise stated)
12. Employee Benefit Plans - (continued)

PeriodAmount
2021$1,802 
20221,769 
20231,983 
20242,231 
20252,171 
Thereafter10,796 
13. Noncontrolling and Redeemable Noncontrolling Interests
When acquiring less than 100% ownership of an entity, the Company may enter into agreements that give the Company an option to purchase, or require the Company to purchase, the incremental ownership interests under certain circumstances. Where the option to purchase the incremental ownership is within the Company’s control, the amounts are recorded as noncontrolling interests in the equity section of the Company’s Consolidated Balance Sheets. Where the incremental purchase may be required of the Company, the amounts are recorded as redeemable noncontrolling interests in mezzanine equity at their estimated acquisition date redemption value and adjusted at each reporting period for changes to their estimated redemption value through common stock and other paid-in capital (but not less than their initial redemption value), except for foreign currency translation adjustments. On occasion, the Company may initiate a renegotiation to acquire an incremental ownership interest and the amount of consideration paid may differ materially from the amounts recorded in the Company’s Consolidated Balance Sheets.
Noncontrolling Interests
ChangesWhen acquiring less than 100% ownership of an entity, the Company may enter into agreements that give the Company an option to purchase, or require the Company to purchase, the incremental ownership interests under certain circumstances. Where the option to purchase the incremental ownership is within the Company’s control, the amounts are recorded as noncontrolling interests in amounts due to noncontrolling interest holders included in Accruals and other liabilities on the equity section of the Company’s Audited Consolidated Balance SheetsSheets. Where the incremental
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purchase may be required of the Company, the amounts are recorded as redeemable noncontrolling interests in mezzanine equity at their estimated acquisition date redemption value and adjusted at each reporting period for the twelve months ended December 31, 2020 and 2019 were as follows:
Noncontrolling
Interests
Balance, December 31, 2018$9,278 
Income attributable to noncontrolling interests16,156 
Distributions made(11,392)
Other(14)
Balance, December 31, 2019$14,028 
Income attributable to noncontrolling interests21,774 
Distributions made(15,192)
Other94 
Balance, December 31, 2020$20,704 
changes to their estimated redemption value through Retained earnings (but not less than their initial redemption value), except for foreign currency translation adjustments.
Changes in the Company’s ownership interests in our less than 100% owned subsidiaries during the three yearstwelve months ended December 31, 2021 and 2020 were as follows:
 Twelve Months Ended December 31,
 20212020
Net income attributable to Stagwell Inc. common shareholders$21,036 $56,356 
Transfers from the noncontrolling interest:
Decrease in Stagwell Inc. Paid-in capital for purchase of RNCI and noncontrolling interests(26,538)— 
Net transfers from noncontrolling interests$(26,538)$— 
Change from net income (loss) attributable to Stagwell Inc. and transfers to noncontrolling interests$(5,502)$56,356 

The following table presents net income attributable to noncontrolling interests between holders of Class C shares and other equity interest holders for the twelve months ended December 31, 2021 and 2020:
Twelve Months Ended December 31,
20212020
Net income attribitable of Class C shareholders$6,126 $— 
Net income attribitable of other equity interest holders9,170 18,231 
Net income attributable to noncontrolling interests$15,296 $18,231 

The following table presents noncontrolling interests between holders of Class C shares and other equity interest holders as of December 31, 2021 and 2020:
December 31,
20212020
Noncontrolling interest of Class C shareholders$475,373 $— 
Noncontrolling interest of other equity interest holders32,914 39,787 
NCI attributable to noncontrolling interests$508,287 $39,787 
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MDC PARTNERS INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(thousands of United States dollars, except per share amounts, unless otherwise stated)
13. Noncontrolling & Redeemable Noncontrolling Interests - (continued)


 Years Ended December 31,
 202020192018
Net loss attributable to MDC Partners Inc.$(228,971)$(5,253)$(130,007)
Transfers from the noncontrolling interest:
Increase in MDC Partners Inc. paid-in capital for purchase of redeemable noncontrolling interests and noncontrolling interests1,626 1,911 10,140 
Net transfers from noncontrolling interests$1,626 $1,911 $10,140 
Change from net loss attributable to MDC Partners Inc. and transfers to noncontrolling interests$(227,345)$(3,342)$(119,867)
Redeemable Noncontrolling Interests
The following table presents changes in redeemable noncontrolling interests:
December 31,
20212020
Beginning Balance$604 $3,602 
Redemptions(15,231)— 
Acquisitions (1)
53,270 — 
Changes in redemption value3,834 128 
Net loss attributable to redeemable noncontrolling interests(412)(3,126)
Other1,299 — 
Ending Balance$43,364 $604 
(1) Approximately $26,000 represents redeemable noncontrolling interests asacquired in connection with the acquisition of December 31, 2020 and 2019:
Years Ended December 31,
20202019
Beginning Balance$36,973 $51,546 
Redemptions(12,289)(14,530)
Granted
Changes in redemption value2,800 (3,163)
Currency translation adjustments(347)
Other3,117 
Ending Balance$27,137 $36,973 
MDC. Approximately $27,000 represents redeemable noncontrolling interests acquired in connection with the purchase of the noncontrolling interest of Targeted Victory. See Note 4 of the Notes included herein for additional information related to the purchase of Targeted Victory.
The noncontrolling shareholders’ ability to exercise any such option right is subject to the satisfaction of certain conditions, including conditions requiring notice in advance of exercise and specific employment termination conditions. In addition, these rights cannot be exercised prior to specified staggered exercise dates. The exercise of these rights at their earliest contractual date would result in obligations of the Company to fund the related amounts during 2021 to 2025. It is not determinable, at this time, if or when the owners of these rights will exercise all or a portion of these rights.
The redeemable noncontrolling interest of $27,137$43,364 as of December 31, 2020,2021, consists of $17,184$41,324, assuming that the subsidiaries perform over the relevant future periods at their discounted cash flows earnings level and such rights are exercised, $9,953current profit levels, $2,040 upon termination of such owner’s employment with the applicable subsidiary or death, and $0 representing the initial redemption value (required floor) recorded for certain acquisitions in excess of the amount the Company would have to pay should the Company acquire the remaining ownership interests for such subsidiaries.
These adjustments will not impact the calculation of earnings (loss) per share if the redemption values are less than the estimated fair values. For the twelve months ended December 31, 2020, 2019, and 2018, there wasThere is no related impact on the Company’s lossincome per share calculation.  calculations.
14. Commitments, Contingencies, and Guarantees
Legal Proceedings. The Company’s operating entities are involved in legal proceedings of various types. Significant judgment is required to determine both likelihood of there being and the estimated amount of a loss related to such matters. Additionally, whileWhile any litigation contains an element of uncertainty, the Company has no reason to believe that the outcome of such proceedings or claims will have a material adverse effect on the financial condition or results of operations of the Company.Company cash flows.
Deferred Acquisition Consideration and Options to Purchase. See Notes 9 and 13 of the Notes to the Consolidated Financial Statements included herein for information regarding potential payments associated with deferred acquisition consideration and the acquisition of noncontrolling shareholders’ ownership interest in subsidiaries.
Natural Disasters. Certain of the Company’s operations are located in regions of the United States which typically are subject to hurricanes. During the twelve months ended December 31, 2020, 2019, and 2018 these operations did not incur any material costs related to damages resulting from hurricanes.


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MDC PARTNERS INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(thousands of United States dollars, except per share amounts, unless otherwise stated)
14. Commitments, Contingencies, and Guarantees - (continued)

Guarantees. Generally, the Company has indemnified the purchasers of certain assets in the event that a third party asserts a claim against the purchaser that relates to a liability retained by the Company. These types of indemnification guarantees typically extend for a number of years. Historically, the Company has not made any significant indemnification payments under such agreements and no amount has been accrued in the accompanying consolidated financial statements with respect to these indemnification guarantees. The Company continues to monitor the conditions that are subject to guarantees and indemnifications to identify whether it is probable that a loss has occurred and would recognize any such losses under any guarantees or indemnifications in the period when those losses are probable and estimable.
Commitments. At December 31, 2020,2021, the Company had $18,651$24,332 of undrawn letters of credit. See Note 11 of the Notes included herein for additional information.
The Company entered into operating leases for which the commencement date has not yet occurred as of December 31, 2020.2021. See Note 10 of the Notes to the Consolidated Financial Statements included herein for additional information.
In the ordinary course of business, the Company may enter into long-term, non-cancellable contracts with partner associations that include revenue or profit-sharing commitments related to the provision of its services. These contracts may also include provisions that require the partner associations to meet certain performance targets prior to any obligation to the
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Company. As of December 31, 2021, the Company estimates its future minimum commitments under these non-cancellable agreements to be: $11,304, $5,945, and $2,003 in 2022, 2023, and 2024, respectively.
15. Share Capital
The authorized and outstanding share capital of the Company is as follows:below.
Series 6 Convertible Preference Shares
On March 14, 2019 (the “Series 6 Issue Date”), the Company entered into a securities purchase agreement with Stagwell Agency Holdings LLC (“Stagwell Holdings”), an affiliate of Stagwell, pursuant to which Stagwell Holdings agreed to purchase (i) 14,285,714 newly authorized Class A shares (the “Stagwell Common Stock (“Class A Shares”) for an aggregate contractual purchase price
There are 1,000,000,000 shares of $50,000 and (ii) 50,000 newly authorized Series 6 convertible preference shares (“Series 6 Preference Shares”) for an aggregate contractual purchase price of $50,000. The Company received proceeds of approximately $98,620, net of fees and estimated expenses, whichClass A Common Stock authorized. There were primarily used to pay down existing debt under the Company’s credit facility and for general corporate purposes. The proceeds allocated to the Stagwell118,247,820 Class A Shares were $35,997issued and to Series 6 Preference Shares were $62,623 based on their relative fair value calculated by utilizing a Monte Carlo Simulation model. In connection with the closing of the transaction, the Company increased the size of its Board and appointed two nominees designated by Stagwell Holdings. Except as required by law, the Series 6 Preference Shares do not have voting rights and are not redeemable at the option of Stagwell Holdings.
The holders of the Series 6 Preference Shares have the right to convert their Series 6 Preference Shares in whole at any time and from time to time, and in part at any time and from time to time, into a number of Class A Shares equal to the then-applicable liquidation preference divided by the applicable conversion price at such time (the “Conversion Price”). The initial liquidation preference per share of each Series 6 Preference Share is $1,000. The initial Conversion Price is $5.00 per Series 6 Preference Share, subject to customary adjustments for share splits and combinations, dividends, recapitalizations and other matters, including weighted average anti-dilution protection for certain issuances of equity or equity-linked securities.
The Series 6 Preference Shares’ liquidation preference accretes at 8.0% per annum, compounded quarterly until the five-year anniversary of the Series 6 Issue Date. During the twelve months ended December 31, 2020 and 2019, the Series 6 Preference Shares accreted at a monthly rate of $7.54 and $6.96 per Series 6 Preference Share, for total accretion of $4,390 and $3,261, respectively, bringing the aggregate liquidation preference to $57,651outstanding as of December 31, 2020.2021. The accretion is considered in the calculation of net income (loss) attributable to MDC Partners Inc. common shareholders.
Holders of the Series 6 Preference Shares are entitled to dividends in an amount equal to any dividends that would otherwise have been payable on the Class A Shares issued upon conversion of the Series 6 Preference Shares. The Series 6 Preference Shares are convertible at the Company’s option (i) on and after the two-year anniversary of the Series 6 Issue Date, if the closing trading price of the Class A Shares over a specified period prior to conversion is at least 125% of the Conversion Price or (ii) after the fifth anniversary of the Issue Date, if the closing trading price of the Class A Shares over a specified period prior to conversion is at least equal to the Conversion Price.
Following certain change in control transactions of the Company in which holders of Series 6 Preference Shares are not entitled to receive cash or qualifying listed securities with a value at least equal to the liquidation preference plus accrued and unpaid dividends, (i) holders will be entitled to cash dividends on the liquidation preference at an increasing rate (beginning at 7%), and (ii) the Company will have a right to redeem the Series 6 Preference Shares for cash at the greater of their liquidation preference plus accrued and unpaid dividends or their as-converted value.
Series 4 Convertible Preference Shares


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MDC PARTNERS INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(thousands of United States dollars, except per share amounts, unless otherwise stated)
15. Share Capital - (continued)

On March 7, 2017 (the “Series 4 Issue Date”), the Company issued 95,000 newly created Preference Shares (“Series 4 Preference Shares”) to affiliates of The Goldman Sachs Group, Inc. (collectively, the “Purchaser”) pursuant to a $95,000 private placement. The Company received proceeds of approximately $90,123, net of fees and estimated expenses, which were primarily used to pay down existing debt under the Company’s credit facility and for general corporate purposes. In connection with the closing of the transaction, the Company increased the size of its Board and appointed one nominee designated by the Purchaser. Except as required by law, the Series 4 Preference Shares do not have voting rights and are not redeemable at the option of the Purchaser. See Note 1 of the Notes to the Consolidated Financial Statements for information regarding revised terms of the Series 4 Preference Shares subject to closing of the combination between MDC and the Stagwell Entities.
Subsequent to the ninetieth day following the Series 4 Issue Date, the holders of the Series 4 Preference Shares have the right to convert their Series 4 Preference Shares in whole at any time and from time to time and in part at any time and from time to time into a number of Class A Shares equal to the then-applicable liquidation preference divided by the applicable conversion price at such time (the “Conversion Price”). The initial liquidation preference per share of each Series 4 Preference Share is $1,000. The Conversion Price of a Series 4 Preference Share is subject to customary adjustments for share splits and combinations, dividends, recapitalizations and other matters, including weighted average anti-dilution protection for certain issuances of equity or equity-linked securities. In connection with the anti-dilution protection provision triggered by the issuance of equity securities to Stagwell Holdings, the Conversion Price per Series 4 Preference Share was reduced to $7.42 from the initial Conversion Price of $10.00.
The Series 4 Preference Shares’ liquidation preference accretes at 8.0% per annum, compounded quarterly until the five-year anniversary of the Series 4 Issue Date. During the twelve months ended December 31, 2020 and 2019, the Series 4 Preference Shares accreted at a monthly rate of approximately $8.84 and $8.17 per Series 4 Preference Share, for total accretion of $9,789 and $9,043, respectively, bringing the aggregate liquidation preference to $128,539 as of December 31, 2020. The accretion is considered in the calculation of net income (loss) attributable to MDC Partners Inc. common shareholders.
Holders of the Series 4 Preference Shares are entitled to dividends in an amount equal to any dividends that would otherwise have been payable on the Class A Shares issued upon conversion of the Series 4 Preference Shares. The Series 4 Preference Shares are convertible at the Company’s option (i) on and after the two-year anniversary of the Issue Date, if the closing trading price of the Class A Shares over a specified period prior to conversion is at least 125% of the Conversion Price or (ii) after the fifth anniversary of the Series 4 Issue Date, if the closing trading price of the Class A Shares over a specified period prior to conversion is at least equal to the Conversion Price.
Following certain change in control transactions of the Company in which holders of Series 4 Preference Shares are not entitled to receive cash or qualifying listed securities with a value at least equal to the liquidation preference plus accrued and unpaid dividends, (i) holders will be entitled to cash dividends on the liquidation preference at an increasing rate (beginning at 7%), and (ii) the Company will have a right to redeem the Series 4 Preference Shares for cash at the greater of their liquidation preference plus accrued and unpaid dividends or their as-converted value.
Class A Common Shares (“Class A Shares”)
These are an unlimited number of subordinate voting shares, carrying 1 vote each, with a par value of $0, $0.001,entitled to dividends equal to or greater than Class B Shares, and convertible at the option of the holder into one Class B Share for each Class A Share after the occurrence of certain events related to an offer to purchase all Class B shares.
Class B Common Stock (“Class B Shares”)
There are 5,000 shares of Class B Common Stock authorized. There were 73,529,105 and 72,150,8543,946 of Class AB Shares issued and outstanding as of December 31, 2020 and 2019, respectively.
2021. The Class B Common Shares (“Class B Shares”)
These are an unlimited number of voting shares, carrying 20 votes each, with a par value of $0,$0.00, convertible at any time at the option of the holder into one Class A share for each Class B share.
Class C Common Stock (“Class C Shares”)
There are 250,000,000 shares of Class C Common Stock authorized. There were 3,743 and 3,749179,970.051 Class BC Shares issued and outstanding as of December 31, 20202021. The Class C shares do not participate in the earnings of the Company. In addition, an aggregate of 179,970,051 OpCo common units were issued to Stagwell Media in exchange for the equity interests of the Stagwell Subject Entities. Each Class C Share, together with the related Class C unit in OpCo, is convertible at any time, at the option of the holder, into one Class A Share. In February 2022, holders of Class C Common Stock and 2019, respectively.OpCo Units (the "Paired Units") exchanged 15,155,141 Paired Units for the same number of shares of Class A Common Stock.
Convertible Preferred Stock (“Preferred Shares”)
The Company had 50,000,000 Series 6 Preferred Shares (par value $0.001 per share) outstanding held by Stagwell Agency Holdings LLC and 73,849,000 Series 8 Preferred Shares (par value $0.001 per share) held by affiliates of The Goldman Sachs Group, Inc. (“Goldman”). The terms of the Preferred Shares provided the Company the option to convert the Preferred Shares to Class A Common Shares if Class A Common Shares traded above 125% of the $5.00 per share conversion price for 30 consecutive trading days.
The Company entered into an agreement with Goldman on August 4, 2021 to redeem $30,000 in liquidation value of the Series 8 Preferred Shares for $25,000, resulting in the redemption of 21,151,000 shares.
On September 23, 2021, the Company provided notices of conversion to each holder of record of each of the Company’s Series 6 and Series 8 Preferred Shares. Pursuant to the notices, the 50,000,000 issued and outstanding Series 6 Preferred Shares were converted into 12,086,700 Class A Common Shares, in the aggregate, on October 7, 2021, and the 73,849,000 issued and outstanding Series 8 Preferred Shares were converted into 20,948,746 Class A Common Shares, in the aggregate, on November 8, 2021.
Shares-based Awards
As of December 31, 2020, a2021, of the total number of 18,150,000 shares have been authorized, under our employee stock incentive plans, of which 5,108,5832,838,628 remain available to be issued for future awards.
The following tables summarize share-based activity of awards authorized under our employee stock incentive plans and awards (such as inducement awards) and other share-based commitments that have met the requirements to be issued separate from shareholder-approved stock incentive plans.


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MDC PARTNERS INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(thousands of United States dollars, except per share amounts, unless otherwise stated)
15. Share Capital - (continued)

The following table summarizes information about financial performance basedperformance-based and time basedtime-based restricted stock and restricted stock unit awards:
Performance-Based AwardsTime-Based Awards
  SharesWeighted Average Grant Date Fair
Value
SharesWeighted Average
Grant Date
Fair Value
Balance at December 31, 20192,443,801 $3.11 568,960 $5.53 
Granted685,369 2.19 1,741,280 1.97 
Vested(555,226)2.96 (1,031,159)3.39 
Forfeited(336,950)3.07 (141,821)3.32 
Balance at December 31, 20202,236,994 $3.37 1,137,260 $2.29 
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Performance based and time-based awards granted in the twelve months ended December 31, 2019 had a weighted average grant date fair valueTable of $3.08 and $2.54, respectively. Performance based and time-based awards granted in December 31, 2018 had a weighted average grant date fair value of $9.17 and $7.38, respectively. Contents
Performance-Based AwardsTime-Based Awards
SharesWeighted Average Grant Date Fair ValueSharesWeighted Average Grant Date Fair Value
Balance at December 31, 2020— $— — $— 
Shares acquired concurrent with acquisition— — 3,326,021 5.42 
Granted1,048,000 8.68 12,658,713 5.51 
Vested— — (281,743)5.42 
Forfeited— — (3,889)5.42 
Balance at December 31, 20211,048,000 $8.68 15,699,102 $5.49 
The vesting of the performance-based awards is contingent upon the Company meeting cumulative earnings targets over one to three years and continued employment through the vesting date. The term of the time-based awards is generally three years with vesting up to generally three years. The vesting period of the time-based and performanceperformance-based awards is generally commensurate with the requisite service period.
The total fair value of restricted stock and restricted stock unit awards, which vested during the yearstwelve months ended December 31, 2020, 2019 and 20182021, was $5,138, $4,517 and $3,583, respectively.$1,527. At December 31, 2020,2021, the weighted average remaining contractual life for time basedtime-based and performance-based awards was 1.070.37 and 1.822.37 years, respectively.
At December 31, 2020,2021, the unrecognized compensation expense for performance-based awards was $3,976$8,221 to be recognized over a weighted average period of 1.822.37 years. At December 31, 2020,2021, the unrecognized compensation expense for time-based awards was $570$15,376 to be recognized over a weighted average period of 1.070.37 years.
The following table summarizes information about share optionstock appreciation rights (“SAR”) awards:
Share Option AwardsSAR Awards
SharesWeighted Average
Grant Date Fair Value
Weighted Average Exercise PriceSharesWeighted Average Grant Date Fair ValueWeighted Average Exercise Price
Balance at December 31, 2019111,866 $2.23 $4.85 
Balance at December 31, 2020Balance at December 31, 2020— $— $— 
Shares acquired concurrent with acquisitionShares acquired concurrent with acquisition3,378,634 2.94 2.95 
GrantedGrantedGranted1,597,945 2.39 8.13 
ForfeitedForfeited(83,800)1.35 6.60 
Forfeited(111,866)2.23 4.85 
Exercised
Balance at December 31, 2020$$
Balance at December 31, 2021Balance at December 31, 20214,892,779 $2.79 $4.58 
We use the Black-Scholes option-pricing model to estimate the fair value of options granted. No options were granted in 2020 and 2019.
the SAR awards. The grant date fair valuevalues of the options granted in 2018 was determined2021 ranged from $2.20 to be $2.23.$3.66. The assumptions for the model were as follows: expected life of 4.9ranging from 2.8 to 4 years, risk free interest rate of 2.9%approximately 1.0%, expected volatility ranging from of 52.9%35.5% to 38.1%, and dividend yield of 0%0.0%. Options granted in 20182021 vest in 1 to 3 years. The term of these awards is 5 years. The vesting period of these awards is generally commensurate with the requisite service period. These awards were all forfeited in 2020.
NaN options were exercised during 2020, 2019 and 2018. There are no options outstanding as of December 31, 2020. No options vested in 2020, 2019 and 2018.
The following table summarizes information about stock appreciation rights (“SAR”) awards:


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MDC PARTNERS INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(thousands of United States dollars, except per share amounts, unless otherwise stated)
15. Share Capital - (continued)

SAR Awards
  SharesWeighted Average
Grant Date Fair Value
Weighted Average Exercise Price
Balance at December 31, 20192,325,800 $1.14 $3.07 
Granted
Forfeited(250,000)0.73 5.00 
Exercised
Balance at December 31, 20202,075,800 $1.19 $2.84 
We use the Black-Scholes option-pricing model to estimate the fair value of the SAR awards. NaN SAR awards were granted in 2020. SAR awards granted in 2019 vest in equal installments on each of the first 3 anniversaries of the grant date and have grant date fair values ranging from $0.68 to $1.41. The assumptions for the model were as follows: expected life of 3 to 4 years, risk free interest rate of 1.8% to 2.3%, expected volatility of 62.5% to 67.1% and dividend yield of 0%. The term of these awards is 5 years. The vesting period of awards granted is generally commensurate with the requisite service period.
NaN SAR awards were granted in 2018.
As of December 31, 2020, 775,8002021, 1,950,000 SAR awards vested and were exercisable. The aggregate intrinsic value of the SAR awards outstanding as of December 31, 2020 is $480. NaN SAR awards were exercised during 2020, 2019 and 2018. NaN SAR awards vested in 2019 and 2018.2021 was $19,677. At December 31, 2020,2021, the weighted average remaining contractual life for the SAR awards was 0.81.15 years.
At December 31, 2020,2021, the unrecognized compensation expense for these awards was $402$4,639 to be recognized over a weighted average period of 0.81.15 years.
For the yearstwelve months ended December 31, 2020, 2019 and 2018, $5,774, $2,460, and $5,8922021, $75,032 was recognized in stock compensation related to all stock compensation awards, respectively.awards. The related income tax expensebenefit for the yearstwelve months ended December 31, 2020, 20192021 was $5,289.
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Subsidiary Awards
Certain of the Company’s subsidiaries grant awards to their employees providing them with an equity interest in the respective subsidiary (the “profits interests awards”). The awards generally provide the employee the right, but not the obligation, to sell its profits interest in the subsidiary to the Company based on a performance-based formula and, 2018in certain cases, pay a profit share distribution. The profits interests awards are settled in cash and the corresponding liability at fair value was $0, $643,$36,418 at December 31, 2021 (Level 3 fair value model), and $472, respectively.included as a component of Accruals and other liabilities and Other liabilities on the Audited Consolidated Balance Sheets.
16. Changes in Accumulated Other Comprehensive Income (Loss)
The changes in accumulated other comprehensive income (loss) for the twelve months ended December 31 were:
Defined
Benefit
Pension
Foreign Currency TranslationTotal
Balance December 31, 2018$(13,101)$17,821 $4,720 
Other comprehensive income before reclassifications(7,078)(7,078)
Amounts reclassified from accumulated other comprehensive loss (net of tax benefit of $740)(1,911)(1,911)
Other comprehensive income(1,911)(7,078)(8,989)
Balance December 31, 2019$(15,012)$10,743 $(4,269)
Other comprehensive loss before reclassifications8,362 8,362 
Amounts reclassified from accumulated other comprehensive loss (net of tax benefit of $519)(1,354)(1,354)
Other comprehensive loss(1,354)8,362 7,008 
Balance December 31, 2020$(16,366)$19,105 $2,739 

Defined Benefit PensionForeign Currency TranslationTotal
Balance December 31, 2020— — — 
Other comprehensive loss before reclassifications— (6,000)(6,000)
Amounts reclassified from accumulated other comprehensive loss722 — 722 
Other comprehensive loss722 (6,000)(5,278)
Balance December 31, 2021$722 $(6,000)$(5,278)

Prior to the merger with MDC, total equity was reported as Members' Equity.




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MDC PARTNERS INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(thousands of United States dollars, except per share amounts, unless otherwise stated)
17. Income Taxes
On March 27, 2020, the Coronavirus Aid, Relief and Economic Security (“CARES”) Act was signed into law. The CARES Act includes provisions relating to delaying certain payroll tax payments, refundable payroll tax credits, net operating loss carryback periods, modifications to the net interest deduction limitations and technical corrections to the tax depreciation methods for qualified improvement property. The tax law changes in the CARES Act did not have a material impact on the Company’s income tax provision.
The components of the Company’s income (loss) before income taxes and equity in earnings of non-consolidated affiliates by taxing jurisdiction for the years ended December 31, were:
20202019201820212020
Income (Loss):Income (Loss):      Income (Loss):
U.S.U.S.$(73,227)$(17,491)$(76,960)U.S.$38,717 $95,939 
Non-U.S.Non-U.S.(15,175)38,358 (11,709)Non-U.S.20,841 (18,599)
$(88,402)$20,867 $(88,669)$59,558 $77,340 
The provision (benefit) for income taxes by taxing jurisdiction for the years ended December 31, were:
202020192018
Current tax provision      
U.S. federal$3,016 $2,638 $444 
U.S. state and local742 12 
Non-U.S.4,241 2,875 7,584 
  7,999 5,525 8,030 
Deferred tax provision (benefit):      
U.S. federal75,686 4,635 (10,817)
U.S. state and local34,404 1,130 (3,476)
Non-U.S.(1,534)(974)35,878 
  108,556 4,791 21,585 
Income tax expense (benefit)$116,555 $10,316 $29,615 
20212020
Current tax provision
U.S. federal$7,259 $5,812 
U.S. state and local7,459 3,242 
Non-U.S.12,498 2,346 
27,216 11,400 
Deferred tax provision (benefit):
U.S. federal(143)(1,951)
U.S. state and local(2,521)389 
Non-U.S.(1,154)(3,901)
(3,818)(5,463)
Income tax expense$23,398 $5,937 
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MDC PARTNERS INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(thousandsTable of United States dollars, except per share amounts, unless otherwise stated)
17. Income Taxes - (continued)Contents
A reconciliation of income tax expense (benefit) using the U.S. federal income tax rate compared with actual income tax expense for the years ended December 31, is as follows:
202020192018
Income (loss) before income taxes, equity in non-consolidated affiliates and noncontrolling interest$(88,402)$20,867 $(88,669)
Statutory income tax rate21.0 %21.0 %21.0 %
Tax expense (benefit) using U.S. statutory income tax rate(18,564)4,382 (18,621)
State and foreign taxes(3,486)1,496 (3,944)
Non-deductible stock-based compensation1,162 3,823 1,512 
Global intangible low-taxed income1,363 1,147 710 
Base erosion and anti-abuse tax4,697 2,504 389 
Other non-deductible expense1,043 273 1,388 
Change to valuation allowance128,938 (2,830)49,482 
Effect of the difference in U.S. federal and local statutory rates67 1,422 (152)
Noncontrolling interests(4,649)(3,566)(2,674)
Other impacts of foreign operations1,160 2,724 612 
Impact of goodwill impairments10,158 436 8,703 
Adjustments to accrued taxes in previous periods4,641 (3,544)1,192 
Adjustment to deferred tax balances*(9,999)1,920 (8,845)
Other, net24 129 (137)
Income tax expense (benefit)$116,555$10,316$29,615
Effective income tax rate(131.8)%49.4%(33.4)%
20212020
Income before income taxes, equity in non-consolidated affiliates and noncontrolling interest$59,558 $77,340 
Statutory income tax rate21.0 %21.0 %
Tax expense using U.S. statutory income tax rate$12,507 $16,241 
Impact of disregarded entity structure(6,954)(16,049)
Foreign, net1,055 752 
State taxes, net4,359 1,980 
Stock compensation4,009 — 
Changes in tax rates4,908 — 
Valuation allowance(15)1,286 
Other, net3,529 1,727 
Income tax expense$23,398 $5,937 
Effective income tax rate39.3 %7.7 %
*Adjustments to deferred tax balances in 2020 are primarily offset by changes to valuation allowance.
Income tax expense for the twelve months ended December 31, 20202021 was $116,555$23,398 (associated with a pre-tax lossincome of $88,402)$59,558) compared to an income tax expense of $10,316$5,937 (associated with pre-tax income of $20,867)$77,340) for the twelve months ended December 31, 2019. Income2020.
Prior to merger on August 2, 2021, the Company was a limited liability company classified as a disregarded entity for U.S. federal income tax expensepurposes, and as such was not subject to taxes from a U.S. federal income tax perspective. After the merger on August 2, 2021, the Company is a corporation with an investment in 2020 includeda limited liability company classified as a partnership for U.S. federal income tax purposes, and as such a portion of the impactconsolidated income is not subject to taxes from a U.S. federal income tax perspective. The tax rate of increasing valuation allowance primarily associated with21% has been used to capture the U.S. deferred tax assetsfederal taxes of the Company and the impactcorporations owned by the Company and recorded in the Consolidated Statements of non-deductible goodwill impairmentsOperations and Comprehensive Income.
The significant drivers of foreign operations. Incomethe effective tax expense in 2019 includedrate for 2021 relate to the impactsegmentation of base erosionthe income between the portion subject to entity level tax and anti-abuse taxthe portion of income reported directly by the non-controlling interests, state income taxes, and non-deductible stock compensation offsetbased compensation.
The significant drivers of the effective tax rate for 2020 relate to the segmentation of income between the portion subject to entity level tax and the portion of income reported directly by a reduction inthe Member, state income taxes, as well as valuation allowance primarily associated with Canadian deferred tax assets.allowances established during the period.
Income taxes receivable were $1,480$790 and $5,025$0 at December 31, 20202021 and 2019,2020, respectively, and were included in other current assets on the balance sheet. Income taxes payable were $9,238$24,643 and $11,722$4,244 at December 31, 20202021 and 2019,2020, respectively, and were included in accrued and other liabilities on the balance sheet. It is the Company’s policy to classify interest and penalties arising in connection with unrecognized tax benefits as a component of income tax expense.

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MDC PARTNERS INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(thousandsTable of United States dollars, except per share amounts, unless otherwise stated)
17. Income Taxes - (continued)Contents
The tax effects of significant temporary differences representing deferred tax assets and liabilities at December 31, were as follows:
20202019
Deferred tax assets:    
Accounting reserves and other$20,831 $10,987 
Net operating loss carryforwards47,139 60,705 
Interest deductions20,819 16,797 
Refinancing charge669 
Goodwill and intangibles122,045 117,421 
Stock compensation1,693 1,736 
Pension plan4,856 4,414 
Unrealized foreign exchange11,995 11,373 
Capital loss carryforwards13,657 13,081 
Lease liabilities77,870 76,397 
Gross deferred tax asset320,905 313,580 
Less: valuation allowance(198,452)(65,649)
Net deferred tax assets122,453 247,931 
Deferred tax liabilities:    
Right-of-use assets$(57,890)$(67,613)
Refinancing charge(1,675)
Withholding taxes(475)(546)
Capital assets(1,893)(382)
Goodwill amortization(88,326)(98,677)
Total deferred tax liabilities(150,259)(167,218)
Net deferred tax asset (liability)$(27,806)$80,713 
    
Deferred tax assets$179 $84,900 
Deferred tax liabilities(27,985)(4,187)
  $(27,806)$80,713 
20212020
Deferred tax assets:
Net operating losses$33,112 $10,229 
Tax credits6,644 583 
Operating lease liability48,173 4,141 
Interest deductions30,760 — 
Accruals and other liabilities3,720 — 
Other15,160 3,344 
Gross deferred tax asset137,569 18,297 
Less: valuation allowance(5,825)(5,551)
Net deferred tax assets$131,744 $12,746 
Deferred tax liabilities:
Right of use asset - operating leases37,001 3,577 
Property and equipment, net4,212 463 
Goodwill and intangibles83,607 21,959 
Residual basis differences102,297 — 
Other6,854 2,639 
Total deferred tax liabilities233,971 28,638 
Net deferred tax liability$(102,227)$(15,892)
Deferred tax assets$866 $158 
Deferred tax liabilities(103,093)(16,050)
$(102,227)$(15,892)
The CompanyStagwell Inc. itself has net operating loss carryforwards of $229,224$133,859 which expire in years 20212031 through 2040.2041. These definite lived net operating loss carryforwards consist of $1,533$17,862 relating to U.S federal, and $115,997 relating to U.S. federal, $132,655 relating to U.S. states, and $95,036 relating to non-U.S. The Companystates. Stagwell Inc. also hashad indefinite net operating loss carryforwards of $122,299.$119,415 which consist of $37,367 relating to U.S. federal, and $82,048 relating to U.S. states. Stagwell Inc. also has foreign tax credit and general business carryovers of $6,644 which expire between 2024 and 2031.
Stagwell Inc.’s consolidated corporate subsidiaries also have net operating loss carryforwards of $49,026 which expire in years 2022 through 2044. These definite lived net operating loss carryforwards consist of $17,411 relating to U.S. federal, $28,879 relating to U.S. states and $2,736 relating to non-U.S. The corporate subsidiaries also have indefinite net operating loss carryforwards of $21,639. These indefinite loss carryforwards consist of $42,003 relating to the U.S. federal, $69,967$8,840 relating to U.S. states,federal, and $10,329$12,799 relating to non-U.S. In addition,The majority of the Company has indefinite capital loss carryforwardsconsolidated corporate subsidiaries' U.S. tax attributes are subject to an annual limitation as a result of $103,074 in Canada and foreign tax credit carryforwards in the U.S.historic acquisitions which constituted a change of $5,460 which expire in years 2024 through 2027.
The Company maintained a valuation allowance of $198,452ownership as of December 31, 2020 relating to both U.S. and foreign deferred tax assets, and $65,649 as of December 31, 2019 relating to foreign deferred tax assets.defined under Internal Revenue Code 382.
The Company records a valuation allowance against deferred income tax assets when management believes it is more likely than not that some portion or all of the deferred income tax assets will not be realized. Management evaluates all positive and negative evidence and considers factors such as the reversal of taxable temporary differences, taxable income in eligible carryback years, future taxable income, and tax planning strategies. A change to these factors could impact the estimated valuation allowance and income tax expense.
In 2020, the Company’s evaluation resulted in the recognition ofThe Company maintained a valuation allowance against itsof $5,825 as of December 31, 2021 relating to both U.S. and foreign deferred tax assets. Given a three-year U.S. cumulative pre-tax lossassets, and $5,551 as of December 31, 2020 relating to U.S. and other factors, the Company concluded it is more likely than not that such U.S.foreign deferred tax assets will not be realized. Income tax expense for the year ended December 31, 2020


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MDC PARTNERS INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(thousands of United States dollars, except per share amounts, unless otherwise stated)
17. Income Taxes - (continued)
included a charge of approximately $129 million in connection with the change in the valuation allowance, which primarily relates to the U.S.assets.
The Company has historically asserted that its unremitted foreign earnings areis permanently reinvested except for certain international entities. The Company has provided $475 and $546 as an estimate of the tax costs of repatriation with respect to $4,745 and $5,462 of undistributedits foreign earnings fromin certain international entities that arejurisdictions, and no deferred taxes have been recorded related to such earnings as the determination of the amount is not subject to the permanent reinvestment assertion as of December 31, 2020 and 2019. We havepracticable. The Company currently does not changed our permanent reinvestment assertion with respect to any other international entities as we intend to usedistribute previously taxed income. Upon distribution in the related historical earningsfuture, the Company may incur state and profits to fund international operations and investments, and therefore have not recorded incomeforeign withholding taxes on such amounts.income, the amount of which is not practicable to compute.
As of December 31, 20202021 and 2019,2020, the Company recorded a liability for unrecognized tax benefits as well as applicable penalties and interest in the amount of $1,066$1,120 and $1,107,$0, respectively. As of December 31, 20202021 and 2019,2020, accrued penalties and
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interest included in unrecognized tax benefits were approximately $135$82 and $111,$0, respectively. If these unrecognized tax benefits were to be recognized, it would affect the Company’s effective tax rate.
202020192018
A reconciliation of the change in unrecognized tax benefits is as follows:
Unrecognized tax benefit - Beginning Balance$996 $887 $1,433 
Current year positions581 275 
Prior period positions
Settlements(314)
Lapse of statute of limitations(170)(166)(239)
Unrecognized tax benefits - Ending Balance$1,407 $996 $887 
The Company has presented $477 of the unrecognized tax benefits as of December 31, 2020 as a reduction to the deferred tax asset.
20212020
A reconciliation of the change in unrecognized tax benefits is as follows:
Unrecognized tax benefit - Beginning Balance$— $— 
Current year positions— — 
Prior period positions1,038 — 
Settlements— — 
Lapse of statute of limitations— — 
Unrecognized tax benefits - Ending Balance$1,038 $— 
It is reasonably possible that the amount of unrecognized tax benefits could decrease by a range of $400$300 to $500$400 in the next twelve months as a result of expiration of certain statute of limitations.
The Company is subject to taxation and files income tax returns in the U.S. federal jurisdiction and in many state and foreign jurisdictions. The statute of limitations for tax years prior to 20172018 are closed for U.S. federal purposes. The statute of limitations for tax years prior to 20102011 have also expired in non-U.S. jurisdictions.
18. Fair Value Measurements
A fair value measurement assumes a transaction to sell an asset or transfer a liability occurs in the principal market for the asset or liability or, in the absence of a principal market, the most advantageous market for the asset or liability.
In determining fair value, the Company utilizes valuation techniques that maximize the use of observable inputs and minimize the use of unobservable inputs to the extent possible as well as considers counterparty credit risk in its assessment of fair value. The hierarchy for observable and unobservable inputs used to measure fair value into three broad levels are described below: 
Level 1 - Quoted prices (unadjusted) in active markets that are accessible at the measurement date for assets or liabilities. The fair value hierarchy gives the highest priority to Level 1 inputs.
Level 2 - Observable prices that are based on inputs not quoted on active markets, but corroborated by market data.
Level 3 - Unobservable inputs are used when little or no market data is available. The fair value hierarchy gives the lowest priority to Level 3 inputs.
Financial LiabilitiesInstruments that are not Measured at Fair Value on a Recurring Basis
The following table presents certain information for our financial liability that is not measured at fair value on a recurring basis at December 31, 20202021 and 2019:2020:


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MDC PARTNERS INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(thousands of United States dollars, except per share amounts, unless otherwise stated)
18. Fair Value Measurements - (continued)
 December 31, 2020December 31, 2019
 Carrying
Amount
Fair ValueCarrying
Amount
Fair Value
Liabilities:    
Senior Notes$870,256 $883,580 $900,000 $812,250 
 December 31, 2021December 31, 2020
 Carrying
Amount
Fair ValueCarrying
Amount
Fair Value
5.625% Notes$1,100,000 $1,120,900 $— $— 
Our long-term debt includes fixed rate debt. The fair value of this instrument is based on quoted market prices in markets that are not active. Therefore, this debt is classified as Level 2 within the fair value hierarchy.
Non-financial Assets and Liabilities that are not
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Financial Instruments Measured at Fair Value on a Recurring Basis
Certain non-financial assetsThe following table presents certain information for our financial instruments that are measured at fair value on a nonrecurringrecurring basis primarily goodwill, intangible assets (Levelat December 31, 2021 and 2020:

 December 31, 2021December 31, 2020
 Carrying
Amount
Fair ValueCarrying
Amount
Fair Value
Interest Rate Swap$77 $77 $416 $416 
Call Options— — 360 360 
Preferred Shares— — 12,033 12,033 
The interest rate swap and call options are classified as Level 3 within the fair value hierarchy.
As of December 31, 2020, the Company owned preferred shares in a company called Finn Partners. The preferred shares had a cost basis of $10,000, accrued non-cash dividends, on a cost basis, at a rate of 6% annually. The shares were redeemable to cash in the amount of the cost-plus accrued interest at any time after February 28, 2021 or upon a liquidation event and were also convertible to common shares of Finn Partners at any time until February 28, 2021 using a conversion ratio of 1% per $1,000 of preferred shares held including accrued dividends. The conversion feature was not bifurcated and was clearly and closely related to the host instrument, preferred shares. Management determined that the preferred shares were a debt-like financial instrument and should be accounted for as available-for-sale securities at their fair value at each reporting period. These preferred shares were considered to be a Level 3 fair value assessment)measurement since they utilize unobservable inputs for which there is little or no market data and right-of-use lease assets (Level 2 fair value assessment). Accordingly, these assets are not measured and adjustedwhich require the Company to fair value on an ongoing basis but are subject to periodic evaluations for potential impairment.develop its own assumptions.
On March 11, 2021, the Company transferred all of its ownership in the preferred shares. The Company recognized an impairmenta gain of goodwill$1,200 within Gain on sale of $61,661business and other, net on the Audited Consolidated Statements of Operations for the twelve months ended December 31, 2020 as compared to an impairment of goodwill of $4,879 for the twelve months ended December 31, 2019. The Company also recognized an impairment of intangible assets of $12,071 for the twelve months ended December 31, 2020. See Notes 2 and 8 of the Notes to the Consolidated Financial Statements for information2021 related to the measurement of the fair value of goodwill.
In the twelve months ended December 31, 2020, the Company recorded a charge of $22,667, of which $9,969 was to reduce the carrying value of right-of-use lease assets and related leasehold improvements. The remaining $12,698 was related to the acceleration of the variable lease expenses associated with the exit of properties in New York as part of the centralization of the Company’s New York real estate portfolio.
Financial Liabilities Measured at Fair Value on a Recurring Basisthis transaction.
Contingent deferred acquisition consideration (Level 3 fair value measurement) is recorded at the acquisition date fair value and adjusted at each reporting period. The estimated liability is determined in accordance with various contractual valuation formulasmodels of each business' future performance, including revenue growth and isfree cash flows. These models are dependent upon significant assumptions, such as the growth rate of the earnings of the relevant subsidiary during the contractual period and the discount rate. These growth rates are consistent with the Company’s long-term forecasts. As of December 31, 2020,2021, the discount rate used to measure these liabilities was 5.1%ranged from 3.5% to 7.2%.
As these estimates require the use of assumptions about future performance, which are uncertain at the time of estimation, the fair value measurements presented on the Audited Consolidated Balance Sheets are subject to material uncertainty.
See Note 9 of the Notes to the Consolidated Financial Statements included herein for additional information regarding contingent deferred acquisition consideration.
At December 31, 20202021 and 2019,2020, the carrying amount of the Company’s financial instruments, including cash, and cash equivalents, accounts receivable and accounts payable, approximated their fair value because of their short-term maturity.
Non-financial Assets and Liabilities that are Measured at Fair Value on a Nonrecurring Basis
Certain non-financial assets are measured at fair value on a nonrecurring basis, primarily goodwill, intangible assets (Level 3 fair value measurement) and right-of-use lease assets (Level 2 fair value measurement). Accordingly, these assets are not measured and adjusted to fair value on an ongoing basis but are subject to periodic evaluations for potential impairment. The Company did not recognize an impairment of goodwill or right-of-use lease assets in the twelve months ended December 31, 2021 and 2020. The Company did recognize an impairment for intangible assets (Level 3 fair value measurement) of $16,187 in the twelve months ended December 31, 2021 and did not recognize an impairment for intangible assets in the twelve months ended December 31, 2020. See Note 8 of the Notes included herein for further detail.
19. Related Party Transactions
In the ordinary course of business, the Company enters into transactions with related parties, including Stagwell and its affiliates. The transactions may range in the nature and value of services underlying the arrangements. Below are the related party transactions that are significant in nature:
In October 2019,August 2016, a Partner FirmBrand of the Company entered into an arrangement with a Stagwell affiliate, in which the Stagwell affiliate and the Partner Firm will collaborate to provide varioustechnology development services to a client in which several of the Partner Firm. The Partner Firm and the Stagwell affiliate pitched and won this business together, with the client ultimately determining the general scope of work for each agency.Brand’s partners hold key leadership positions. Under the arrangement, the Brand is expected to receive from the client approximately $1,844, which is expected to be fully recognized as of December 31, 2022. During the
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twelve months ended December 31, 2021 and 2020, the Company recognized $950 and $1, respectively, in revenue related to this transaction. As of December 31, 2021 and 2020, $506 and $134, respectively, was structureddue from the client.
In December 2018, a Brand entered into a continuous arrangement to provide marketing services to a client in which a family member of one of the Brand’s partners holds an executive leadership position. During the twelve months ended December 31, 2021 and 2020, the Company recognized $243 and $522, respectively, in revenue related to this transaction. As of December 31, 2021 and 2020, $88 and $109, respectively, was due from the client.
In December 2018, a Brand entered into a continuous arrangement with a third party in which the third party appointed the Brand as a sub-contract duethe manager of proprietary data to client preference,be used in the Partner FirmBrand’s ordinary course of business. A family member of one of the Brand’s partners holds an executive leadership position in this entity. Under the arrangement, the Brand is expected to pay the Stagwell affiliate forbased upon the success of their services provided bywith no minimum or maximum spend. During the Stagwell affiliatetwelve months ended December 31, 2021 and 2020, the Company incurred $1,473 and $8,009, respectively, in connection with serving the client, approximately $2,000 which has been fully recognized as of December 2020.expenses related to this transaction. As of December 31, 2021 and 2020, $1,200$569 and $3,020, respectively, was oweddue to the affiliate.vendor.
During 2020, a Partner Firm ofIn 2019, the Company entered into an arrangement to provide polling services to a client in which a family member of one of the Company’s Chief Executive Officer holds a key leadership position. Under the arrangement, the Company will receive from the client approximately $772 which is expected to be fully recognized as of December 2022. During the twelve months ended December 31, 2021 and 2020, the Company recognized revenue of $436 and $0, respectively, related to this arrangement. As of December 31, 2021 and 2020, $70 and $0 was due from the client, respectively.
In March 2019, a Brand of the Company, entered into a loan agreement with certain Stagwell affiliatesa third party who holds a minority interest in the Brand. The loan receivable of $3,784 and $3,391 due from the third party is included within Other current assets in the Company’s Audited Consolidated Balance Sheets as of December 31, 2021 and 2020, respectively. The Company recognized $307 and $249 of interest income within Interest expense, net on its Audited Consolidated Statements of Operations for the twelve months ended December 31, 2021 and 2020, respectively.
In October 2020, a Brand entered into a continuous arrangement to perform media planning, buyingprovide marketing services to a client in which one of the Brand’s partners holds a key leadership position. During the twelve months ended December 31, 2021 and reporting2020, the Company recognized $5,146 and $4,866, respectively, in revenue related to this transaction. As of December 31, 2021 and 2020, $0 and $7,125, respectively, was due from the client related to this arrangement.
In 2021, a Brand entered into an arrangement to provide marketing and website development services to a client that has a significant interest in the Company. The arrangement was for the Brand to provide marketing program campaign creative services. Under the arrangement, the Partner Firm is expected to receive from the Stagwell affiliates approximately $56,700, which has been fully recognized as of December 2020. As of December 31, 2020, $110 was due from the affiliates. 


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MDC PARTNERS INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(thousands of United States dollars, except per share amounts, unless otherwise stated)
19. Related Party Transactions - (continued)
In January 2020, a Partner Firm of the Company entered into an arrangement with a Stagwell affiliate to develop advertising technology for the Partner Firm. Under the arrangement the Partner Firm recorded approximately $483, of which $2 was owed to the affiliate as of December 31, 2020. This transaction has been completed.
In August 2020, the Company entered into an arrangement with a Stagwell affiliate to provide audience and brand research, concept testing and landscape related to the ongoing new business pitches for clients of the Company. Under the arrangement the Company is expected to pay the Stagwell affiliate approximately $145, which has been fully recognized as of October 2020. As of December 31, 2020, $63 was owed to the affiliate.
In November 2020, a Partner Firm of the Company entered into an arrangement with a certain Stagwell affiliate to perform event management services. Under the arrangement, the Partner FirmBrand is expected to receive from the Stagwell affiliate approximately $457,$944 which is expected towill be fully recognized through Marchin January 2022. The Company recorded $430 of related party revenue for the twelve months ended December 31, 2021. As of December 31, 2020, $672021, $238 was due from the affiliate.related party.
On February 14, 2020, Sloane sold substantially all its assetsIn 2021, a Brand entered into an arrangement to provide marketing and certain liabilitieswebsite development services to a client that has a significant interest in the Company. The arrangement was for the Brand to provide strategic communications support. Under the arrangement, the Brand is expected to receive from the Stagwell affiliate approximately $320 which has been fully recognized in December 2021. The Company recorded $207 of related party revenue for the twelve months ended December 31, 2021. As of December 31, 2021, $0 was due from the related party.
In 2021, a Brand entered into an arrangement to provide marketing and website development services to a client that has a significant interest in the Company. Under the arrangement, the Brand is expected to receive from the Stagwell affiliate of Stagwell. See Note 4 ofapproximately $3,396 which will be fully recognized in April 2022. During the Notes totwelve months ended December 31, 2021, the Consolidated Financial Statements for informationCompany recognized $3,132 in revenue related to this transaction.
The Company entered into an agreement commencing on January 1, 2020 to sublease office space through July 2021 to a company whose chairman is a member of the Company’s Board of Directors. As of December 31, 2021, $3,132 was due from the client.
In 2021, a Brand entered into an arrangement to obtain sales and management services from an affiliate for which the CEO of the Brand is a shareholder of the affiliate. Under the arrangement, the Brand has incurred $788 of related party expense for the twelve months ended December 31, 2021. As of December 31, 2021, $23 was due to the related party.
In June 2021, a Brand entered into a continuous arrangement to provide marketing services to a client in which all of the Brand’s partners have an ownership interest. During the twelve months ended December 31, 2021, the Company recognized $4,814 in revenue related to this transaction. As of December 31, 2021, $4,033 was due from the client.
The Stagwell Group LLC, the registered investment advisor of Stagwell Media, engaged certain of its Brands to provide services for the Stagwell Group for interagency customers. The Company recorded $0 and $900 of related party revenue for the twelve months ended December 31, 2021 and 2020, respectively.
Stagwell Media made noncash investments in the Company of $12,400 and $93,900 during the twelve months ended December 31, 2021 and 2020, respectively. Additionally, during the twelve months ended December 31, 2021 and 2020, the total future rental income relatedCompany made cash investments of $1,600 and $1,500.
On March 11, 2021, Stagwell Media received a Noncash distribution of $13,000 for the transfer of the Company’s ownership in the Finn Partners Preferred shares.
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Additionally, the Company made cash distributions to Stagwell Media of $191,900 and $108,500 during the sublease is approximately $122.twelve months ended December 31, 2021 and 2020, respectively.

20. Segment Information
The Company determines an operating segment if a component (i) engages in business activities from which it earns revenues and incurs expenses, (ii) has discrete financial information, and is (iii) regularly reviewed by the Chief Operating Decision Maker (“CODM”), who is Mark Penn, Chief Executive Officer and Chairman, to make decisions regarding resource allocation for the segment and assess its performance. Once operating segments are identified, the Company performs an analysis to determine if aggregation of operating segments is applicable. This determination is based upon a quantitative analysis of the expected and historic average long-term profitability for each operating segment, together with a qualitative assessment to determine if operating segments have similar operating characteristics.
The CODM uses Adjusted EBITDA (defined below) as a key metric, to evaluate the operating and financial performance of a segment, identify trends affecting the segments, develop projections and make strategic business decisions. Adjusted EBITDA is defined as Net income (loss) attributableexcluding non-operating income or expense to MDC Partners Inc. common shareholders plus or minus adjustments to Operatingachieve operating income, (loss), plus depreciation and amortization, stock-based compensation, deferred acquisition consideration adjustments, distributions from non-consolidated affiliates and other items. Distributions from non-consolidated affiliates includes (i) cash received for profit distributions from non-consolidated affiliates, and (ii) consideration from the sale of ownership interests in non-consolidated affiliates, less contributions to date, plus undistributed earnings (losses). Other items net includes items such as severance expenseinclude restructuring costs, acquisition-related expenses, and other restructuring expenses, including costs for leases that will either be terminated or sublet in connection with the centralization of our New York real estate portfolio.
Effective in the first quarter of 2020, the Company reorganized its management structure resulting in the aggregation of certain Partner Firms into integrated groups (“Networks”). Mr. Penn appointed key agency executives, that report directly into him to lead each Network. In connection with the reorganization, we reassessed our reportable segments to align our external reporting with how we operate the Networks under our new organizational structure. Prior periods presented have been recast to reflect the change in reportable segments.non-recurring items.
The threeCompany has 3 reportable segments that resulted from our reassessment are as follows: “Integrated Networks - Group A,Agencies Network,“Integrated Networks - Group B”“Media Network” and the “Media & Data“Communications Network.” In addition, the Company combines and discloses operating segments that do not meet the aggregation criteria as “All Other.” The Company also reports corporate expenses, as further detailed below, as “Corporate.” All segments follow the same basis of presentation and accounting policies as those described in Note 2 ofthroughout the Notes to the Audited Consolidated Financial Statements included herein.
TheIntegrated Networks - Group AAgencies Network includes four integrated operating segments: the Anomaly Alliance, Constellation, the Code and Theory Network, and the Doner Partner Network. These operating networks are organized for go-to-market and collaboration incentive purposes and to facilitate integrated and flexible offerings for our clients. Each integrated network consists of agencies that offer an array of complementary services spanning our core capabilities of Digital Transformation, Performance Media & Data, Consumer Insights & Strategy, and Creativity & Communications. The Agencies included in the operating segments that comprise the Integrated Agencies Network reportable segment is comprised of theare as follows: Anomaly Alliance (Anomaly, Concentric, Partners, Hunter, Mono, Y Media Labs)YML and Scout agencies), the Code & Theory Network (Code and Theory, Forsman & Bodenfors, National Research Group, Observatory, Hello Design and Colle McVoy operating segments.
The Integrated Networks - Group B reportable segment is comprised of theagencies), Constellation (72andSunny, CPB,Crispin Porter Bogusky, Instrument, Team Enterprises, Harris and Redscout)Redscout agencies) and the Doner Partner Network (6degrees, Doner,(Doner, KWT Union,Global, Bruce Mau Design, Vitro, Harris X, Northstar, Veritas and Yamamoto) operating segments.Yamamoto agencies).


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MDC PARTNERS INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(thousands of United States dollars, except per share amounts, unless otherwise stated)
20. Segment Information - (continued)

The operating segments aggregated within the Integrated Networks - Group A and B reportable segments provide a range of services for their clients, primarily including strategy, creative and production for advertising campaigns across a variety of platforms (print, digital, social media, television broadcast) as well as public relations and communications services, experiential, social media and influencer marketing. These integrated network operating segments share similar characteristics related to (i) the nature of their services; (ii) the type of clients and the methods used to provide services; and (iii) the extent to which they may be impacted by global economic and geopolitical risks. In addition, these operating segments may occasionally compete with each other for new business and from time to timeor have business move between them. While
The Media Network reportable segment is comprised of a single operating segment, our specialist network branded the operating segments are similarStagwell Media Network (“SMN”). SMN serves as a unified media and data management structure with omni-channel media placement, creative media consulting, influencer and business-to-business marketing capabilities. Our Agencies in nature, the distinction between the Integrated Networks - Group Athis segment aim to provide scaled creative performance through developing and B is the aggregationexecuting sophisticated omnichannel campaign strategies leveraging significant amounts of operating segments that have the most similar historicalconsumer data. SMN’s Agencies combine media buying and expected average long-term profitability.planning across a range of digital and traditional platforms (out-of-home, paid search, social media, lead generation, programmatic, television, broadcast, among others) and includes multichannel agencies Assembly, Goodstuff, MMI Agency, digital creative & transformation consultancy GALE, B2B specialist Multiview, CX specialists Kenna, and travel media experts Ink.
The Media & DataCommunications Network reportable segment is comprised of a single operating segment, our specialist network that combines media buyingprovides advocacy, strategic corporate communications, investor relations, public relations, online fundraising and planning across a rangeother services to both corporations and political and advocacy organizations and consists of platforms (out-of-home, paid search, social media, lead generation, programmatic, television broadcast) with technologyour Allison & Partners SKDK (including Sloane & Company), and data capabilities.Targeted Victory Agencies.
All Other consists of the Company’s remaining operating segments that provide a range of services including advertising, public relationsdigital innovation group, Reputation Defender (which was sold in September 2021) and marketing communication services, but generally do not have similar services offerings or financial characteristicsStagwell Marketing Cloud products such as those aggregated in the reportable segments. The All Other category includes Allison & Partners, Bruce Mau, Forsman & Bodenfors, Hello, Team and Vitro.PRophet.
Corporate consists of corporate office expenses incurred in connection with the strategic resources provided to the operating segments, as well as certain other centrally managed expenses that are not fully allocated to the operating segments. These office and general expenses include (i) salaries and related expenses for corporate office employees,
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including employees dedicated to supporting the operating segments, (ii) occupancy expenses relating to properties occupied by all corporate office employees, (iii) other office and general expenses including professional fees for the financial statement audits and other public company costs, and (iv) certain other professional fees managed by the corporate office. Additional expenses managed by the corporate office that are directly related to the operating segments are allocated to the appropriate reportable segment and the All Other category.

Twelve Months Ended December 31,
20212020
Revenue:(Dollars in Thousands)
Integrated Agencies Network$819,758 $229,646 
Media Network374,930 254,311 
Communications Network248,832 382,815 
All Other25,843 21,260 
Total Revenue$1,469,363 $888,032 
Adjusted EBITDA:
Integrated Agencies Network$166,768 $42,360 
Media Network62,770 27,669 
Communications Network45,527 78,562 
All Other(769)(1,893)
Corporate(20,644)(3,530)
Total Adjusted EBITDA$253,652 $143,168 
Depreciation and amortization$(77,503)$(41,025)
Impairment and other losses(16,240)— 
Stock-based compensation(75,032)— 
Deferred acquisition consideration(18,721)(4,497)
Other items, net(21,430)(13,906)
Total Operating Income$44,726 $83,740 



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MDC PARTNERS INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(thousands of United States dollars, except per share amounts, unless otherwise stated)
20. Segment Information - (continued)

Years Ended December 31,
202020192018
Revenue:
Integrated Networks - Group A$379,648 $392,101 $393,890 
Integrated Networks - Group B435,589 531,717 551,317 
Media & Data Network139,015 161,451 183,287 
All Other244,759 330,534 346,594 
Total$1,199,011 $1,415,803 $1,475,088 
Adjusted EBITDA:
Integrated Networks - Group A$79,793 $74,822 $75,609 
Integrated Networks - Group B84,297 84,568 74,091 
Media & Data Network9,707 7,746 12,205 
All Other30,755 37,618 38,307 
Corporate(27,220)(30,601)(38,761)
Total Adjusted EBITDA$177,332 $174,153 $161,451 
Depreciation and amortization$(36,905)$(38,329)$(46,196)
Impairment and other losses(96,399)(8,599)(87,204)
Stock compensation expense(14,179)(31,040)(18,416)
Deferred acquisition consideration expense/(income)(42,187)(5,403)457 
Loss on investments(2,175)(2,048)(779)
Other expense(31,244)(9,274)(7,879)
Total Operating Income (Loss)$(45,757)$79,460 $1,434 
Other Income (Expenses):
Interest expense and finance charges, net$(62,163)$(64,942)$(67,075)
Foreign exchange gain (loss)(982)8,750 (23,258)
Other, net20,500 (2,401)230 
Income (loss) before income taxes and equity in earnings of non-consolidated affiliates(88,402)20,867 (88,669)
Income tax expense116,555 10,316 29,615 
Income (loss) before equity in earnings of non-consolidated affiliates(204,957)10,551 (118,284)
Equity in earnings of non-consolidated affiliates(2,240)352 62 
Net income (loss)(207,197)10,903 (118,222)
Net income attributable to the noncontrolling interest(21,774)(16,156)(11,785)
Net loss attributable to MDC Partners Inc.(228,971)(5,253)(130,007)
Accretion on and net income allocated to convertible preference shares(14,179)(12,304)(8,355)
Net loss attributable to MDC Partners Inc. common shareholders$(243,150)$(17,557)$(138,362)



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MDC PARTNERS INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(thousands of United States dollars, except per share amounts, unless otherwise stated)
20. Segment Information - (continued)

Years Ended December 31,
202020192018
Depreciation and amortization:(Dollars in Thousands)
Integrated Networks - Group A$6,467 $8,559 $9,602 
Integrated Networks - Group B17,204 15,904 19,032 
Media & Data Network4,376 4,303 3,820 
All Other7,478 8,695 12,980 
Corporate1,380 868 762 
Total$36,905 $38,329 $46,196 
Stock-based compensation:
Integrated Networks - Group A$7,580 $24,420 $5,792 
Integrated Networks - Group B3,191 4,303 6,890 
Media & Data Network122 63 320 
All Other304 374 755 
Corporate2,982 1,880 4,659 
Total$14,179 $31,040 $18,416 
Capital expenditures:
Integrated Networks - Group A$1,087 $5,934 $8,228 
Integrated Networks - Group B987 9,270 6,352 
Media & Data Network569 627 1,632 
All Other966 2,729 3,985 
Corporate33,694 36 67 
Total$37,303 $18,596 $20,264 
A summary of the Company’s long-lived assets, comprised of fixed assets, goodwill and intangibles, net, by geographic region at December 31, is set forth in the following table.
United StatesCanadaOtherTotal
Long-lived Assets
2020 $80,447 $3,461 $6,505 $90,413 
2019 $68,497 $4,475 $8,082 $81,054 
Goodwill and Intangible Assets
2020 $614,168 $51,267 $36,620 $702,055 
2019 $659,584 $64,842 $62,158 $786,584 
Twelve Months Ended December 31,
20212020
(Dollars in Thousands)
Other Income (expenses):
Interest expense, net$(31,894)$(6,223)
Foreign exchange, net(3,332)(721)
Gain on sale of business and other, net50,058 544 
Income before income taxes and equity in earnings of non-consolidated affiliates59,558 77,340 
Income tax expense23,398 5,937 
Income before equity in earnings of non-consolidated affiliates36,160 71,403 
Equity in (income) losses of non-consolidated affiliates(240)58 
Net income35,920 71,461 
Net income attributable to noncontrolling and redeemable noncontrolling interests(14,884)(15,105)
Net income attributable to Stagwell Inc. common shareholders$21,036 $56,356 
Depreciation and amortization:
Integrated Agencies Network$40,087 $9,616 
Media Network23,590 19,861 
Communications Network7,553 5,903 
All Other2,498 3,681 
Corporate3,775 1,964 
Total$77,503 $41,025 
Stock-based compensation:
Integrated Agencies Network$47,584 $— 
Media Network4,857 — 
Communications Network15,928 — 
All Other39 — 
Corporate6,624 — 
Total$75,032 $— 
The Company’s CODM does not use segment assets to allocate resources or to assess performance of the segments and therefore, total segment assets have not been disclosed.
Corporate’s capital expenditures in 2020 are primarily for leasehold improvements at its new headquarters at One World Trade Center in connection with the centralizationSee Note 5 of the Company’s New York real estate portfolio. As of December 31, 2020, the Company had $12,993 of capital expenditures that were incurred in the current year, but not yet paid.





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MDC PARTNERS INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(thousands of United States dollars, except per share amounts, unless otherwise stated)
20. Segment Information - (continued)

ANotes included herein for a summary of the Company’s revenue by geographic region atfor the twelve months ended December 31, is set forth in the following table.
United StatesCanadaOtherTotal
Revenue:        
2020$959,636 $81,930 $157,445 $1,199,011 
2019$1,116,045 $105,067 $194,691 $1,415,803 
2018$1,152,399 $124,001 $198,688 $1,475,088 
2021 and 2020.

21. Quarterly Results of Operations (Unaudited)
The following table sets forth a summary of the Company’s consolidated unaudited quarterly results of operations for the years ended December 31, in thousands of dollars, except per share amounts.
Quarters
FirstSecondThirdFourth
Revenue:
2020$327,742 $259,678 $283,423 $328,168 
2019$328,791 $362,130 $342,907 $381,975 
Cost of services sold:
2020$222,693 $165,632 $172,531 $209,043 
2019$237,154 $240,749 $222,448 $260,725 
Net Income (loss):
2020$1,794 $2,508 $14,804 $(226,303)
2019$316 $7,333 $5,513 $(2,259)
Net income (loss) attributable to MDC Partners Inc.:
2020$1,003 $(593)$4,076 $(233,457)
2019$(113)$4,290 $(1,752)$(7,678)
Income (loss) per common share:
Basic
2020$(0.03)$(0.06)$(0.07)$(3.23)
2019$(0.04)$0.01 $(0.07)$(0.15)
Diluted
2020$(0.03)$(0.06)$(0.07)$(3.23)
2019$(0.04)$0.01 $(0.07)$(0.15)
The above revenue, cost of services sold, and income (loss) have primarily been affected by acquisitions and divestitures.
Historically, with some exceptions, the Company’s fourth quarter generates the highest quarterly revenues in a year. The fourth quarter has historically been the period in the year in which the highest volumes of media placements and retail related consumer marketing occur.
Income (loss) has been affected as follows:
The fourth quarter of 2020 and 2019 included a foreign exchange gain of $6,274 and a gain of $4,349, respectively.
The fourth quarter of 2020 and 2019 included stock-based compensation charges of $3,611 and $18,408, respectively.
The fourth quarter of 2020 and 2019 included changes in deferred acquisition resulting in income of $41,672 and $9,030, respectively.


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MDC PARTNERS INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(thousands of United States dollars, except per share amounts, unless otherwise stated)
21. Quarterly Results of Operations (Unaudited) - (continued)

The fourth quarter of 2020 and 2019 included goodwill, intangible asset, right-of-use asset, related leasehold improvement impairment charges, and expenses to accelerate the variable costs associated with certain leases of $77,240 and goodwill, right-of-use assets and related leasehold improvement impairment charges of $6,655, respectively.
The fourth quarter of 2020 included income tax expense of approximately $129 million, related to the increase in the valuation allowance primarily for U.S. deferred tax assets.



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Item 9. Changes in and Disagreements with Accountants on Accounting and Financial Disclosures
Not Applicable.

Item 9A.    Controls and Procedures
Evaluation of Disclosure Controls and Procedures
We maintain disclosure controls and procedures designed to ensure that information required to be included in our SEC reports is recorded, processed, summarized and reported within the applicable time periods specified by the SEC’s rules and forms, and that such information is accumulated and communicated to our management, including our Chief Executive Officer (“CEO”), who is our principal executive officer, and Chief Financial Officer (“CFO”), who is our principal financial officer, as
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appropriate, to allow timely decisions regarding required disclosures. There are inherent limitations to the effectiveness of any system of disclosure controls and procedures, including the possibility of human error and the circumvention or overriding of the controls and procedures. Accordingly, even effective disclosure controls and procedures can provide only reasonable assurance of achieving their control objectives. However, our disclosure controls and procedures are designed to provide reasonable assurances of achieving our control objectives.
We conducted an evaluation, under the supervision and with the participation of our management, including our CEO, CFO and management Disclosure Committee, of the effectiveness of our disclosure controls and procedures as of the end of the period covered by this report pursuant to RuleRules 13a-15(e) and 15(d)-15(e)15d-15(e) of the Exchange Act. Based on that evaluation, and in light of the material weaknesses identified in our internal control over financial reporting, our CEO and CFO concluded that, as of December 31, 2021, our disclosure controls and procedures arewere not effective as of December 31, 2020.at a reasonable assurance level.
Management’s Report on Internal Control Over Financial Reporting
ManagementOur management is responsible for establishing and maintaining adequate internal control over financial reporting (asas defined in RulesRule 13a-15(f) and Rule 15d-15(f) under the Exchange Act). The Company’sAct. Our internal control over financial reporting is designed to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with GAAP and includes those policies and procedures that:
(1) pertain to the maintenance of records that in reasonable detail, accurately and fairly reflect theour transactions and the dispositions of the assets of the Company;
our assets; (2) provide reasonable assurance that our transactions are recorded as necessary to permit preparation of financial statements in accordance with U.S. generally accepted accounting principles,GAAP and that our receipts and expenditures are being made only in accordance with authorizations of the Company’s managementappropriate authorizations; and directors; and
(3) provide reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use or disposition of our assets that could have a material effect on theour financial statements.
Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. Also, projectionsProjections of any evaluation of effectiveness tofor future periods are subject to the risk that controls may become inadequate because of changes in conditions, or that the degree of compliance with the policies or procedures may deteriorate.
Management (withOur management, under the supervision of and with the participation of ourthe CEO and CFO) conducted an evaluationCFO, assessed the effectiveness of our internal control over financial reporting and disclosure controls and procedures as of December 31, 2021. In making this assessment, management used the updated criteria set forth in 2013 by the Committee of Sponsoring Organizations of the Treadway Commission (“COSO”) in Internal Control—Integrated Framework.
Based on our assessment under the COSO framework, management believes that, as of December 31, 2021, our internal control over financial reporting was not effective, as described below. A material weakness is a deficiency, or combination of deficiencies, in internal control over financial reporting, such that there is a reasonable possibility that a material misstatement of the company’s annual or interim financial statements will not be prevented or detected on a timely basis.The following material weaknesses have been identified:
We did not effectively select and develop certain information technology (“IT”) general controls related to access and change management controls that led to deficiencies in the design and operation of control activities, including segregation of duties deficiencies. We also had deficiencies in the design and operation of account reconciliations. These deficiencies and a lack of sufficient resources contributed to the potential for there to have been material errors in our financial statements and therefore resulted in the following additional material weaknesses:
Risk Assessment—control deficiencies constituting material weaknesses, either individually or in the aggregate, relating to: (i) identifying, assessing, and communicating appropriate objectives, (ii) identifying and analyzing risks to achieve these objectives, and (iii) identifying and assessing changes in the business that could impact the system of internal controls;
Control Activities—control deficiencies constituting material weaknesses, either individually or in the aggregate, relating to: (i) addressing relevant risks, (ii) providing evidence of performance, (iii) providing appropriate segregation of duties, or (iv) operation at a level of precision to identify all potentially material errors;
Information and Communication—control deficiencies constituting material weaknesses, either individually or in the aggregate, relating to communicating accurate information internally and externally, including providing information pursuant to objectives, responsibilities, and functions of internal control; and
Monitoring—control deficiencies constituting material weaknesses, either individually or in the aggregate, relating to monitoring activities to ascertain whether the components of internal control are present and functioning.
As a result of the merger between MDC and SMG on August 2, 2021, and the acquisition of GoodStuff Holdings Limited (“GoodStuff”) on December 31, 2021, management excluded from its assessment t internal control over financial reporting as of December 31, 2021, the internal control over financial reporting of SMG and GoodStuff, which together constituted 44% of
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total assets (excluding goodwill, intangible and right of use assets) and 59% of total revenue as of and for the year ended December 31, 2021.
In addition, the effectiveness of our internal control over financial reporting as of December 31, 2020 based on the criteria set forth in Internal Control - Integrated Framework (2013) issued by the Committee of Sponsoring Organizations of the Treadway Commission (COSO). Based on this evaluation, our CEO and CFO concluded that our internal control over financial reporting was effective as of December 31, 2020.

The effectiveness of our internal control over financial reporting as of December 31, 20202021 has been audited by BDO USADeloitte & Touche LLP, an independent registered public accounting firm, as stated in their report which is included herein.in this Item 9A.
Changes in Internal Control Over Financial Reporting
InThere have been no changes to our Annual Report on Form 10-K forinternal control over financial reporting, other than the yearmaterial weaknesses noted above, that occurred during the quarter ended December 31, 2019, management2021.
As described above in Management’s Report on Internal Control Over Financial Reporting, we excluded from our assessment the internal control over financial reporting of Legacy SMG.We are aware that Legacy SMG had previously identified and disclosed the following material weaknesses:
Legacy SMG did not maintain a material weakness over thesufficient complement of personnel with an appropriate degree of internal controls and accounting for income taxes, principally related to the deferred tax accounts (liabilities, assets,knowledge, experience and provision). Intraining commensurate with its accounting and reporting requirements;
Legacy SMG did not establish effective controls in response to the risks of material weakness,misstatement, including designing and maintaining formal accounting policies, procedures and controls over journal entries, significant accounts and disclosures, in order to achieve complete and accurate financial accounting, reporting and disclosures;
Legacy SMG did not design and maintain effective controls over information technology (“IT”) general controls for information systems that are relevant to the preparation of its financial statements. Specifically, SMG did not design and maintain: (i) program change management has implementedcontrols for the following remediation actions during the fiscal year ended December 31, 2020: i) hired a Senior Vice President of Global Tax with extensive experience in ASC 740, “Accounting for Income Taxes”financial systems to ensure that information technology program and a Tax Manager to assist in the global tax compliance process, ii) designeddata changes affecting financial IT applications and underlying accounting records are identified, tested, authorized and implemented appropriately; (ii) appropriate user access controls to ensure appropriate segregation of duties and that adequately restrict user and privileged access to financial applications, programs and data to appropriate SMG personnel; (iii) computer operations controls to ensure critical data interfaces between systems are appropriately identified and monitored, and data backups are authorized and restorations monitored; and (iv) testing and approval controls for program development to ensure that new software development is aligned with business and IT requirements; and
Legacy SMG did not establish a comprehensivesufficient risk assessment process to collect information criticalidentify risks of material misstatement due to calculation of the tax provision, iii) developed supplemental schedulesfraud and/or error and implement controls against such risks.
Remediation Efforts to support, analyze and validate the tax provision, iv) implemented enhanced review procedures over the accounting for income taxes including the proper application of ASC 740, critical calculations, adequacy of valuation and other income tax reserves and the appropriateness of financial statement disclosures. Management has determined as of December 31, 2020, that the remediationAddress Material Weaknesses
We are evaluating what remedial actions discussed above result in controls that are effective in design and operation and enables managementwill be necessary to conclude thatremediate the material weakness has been remediated.weaknesses in our internal control over financial reporting. We intend to develop and execute a remediation plan and to continue evaluating our internal control over financial reporting during 2022.


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We have given consideration to the impact of the COVID-19 pandemic and have concluded that there have been no changes in our internal controls over financial reporting that have materially affected, or are reasonably likely to materially affect, our internal controls over financial reporting.
Report of Independent Registered Public Accounting Firm
To the shareholders and the Board of Directors and Shareholders
MDC Partnersof Stagwell Inc.
New York, New York

Opinion on Internal Control over Financial Reporting

We have audited MDC Partners Inc.’s (the “Company’s”)the internal control over financial reporting of Stagwell Inc. and subsidiaries (the “Company”) as of December 31, 2020,2021, based on criteria established in Internal Control Integrated Framework (2013) issued by the Committee of Sponsoring Organizations of the Treadway Commission (the “COSO criteria”)(COSO). In our opinion, because of the effect of the material weaknesses identified below on the achievement of the objectives of the control criteria, the Company has not maintained in all material respects, effective internal control over financial reporting as of December 31, 2020,2021, based on the COSO criteria established in .Internal Control — Integrated Framework (2013)

issued by COSO. We have also have audited, in accordance with the standards of the Public Company Accounting Oversight Board (United States) (“PCAOB”)(PCAOB), the consolidated balance sheetsfinancial statements as of and for the year ended December 31, 2021, of the Company and subsidiaries as of December 31, 2020 and 2019, the related consolidated statements of operations and comprehensive income (loss), shareholders’ deficit, and cash flows for each of the three years in the period ended December 31, 2020, and the related notes and schedules presented in Item 15 and our report dated March 16, 202117, 2022, expressed an unqualified opinion thereon.on those financial statements.

As described in Management’s Report on Internal Control over Financial Reporting appearing under Item 9A, as a result of the merger between MDC Partners, Inc. (“Legacy MDC”) and Stagwell Marketing Group, LLC (“Legacy SMG”) on August 2, 2021, and the acquisition of Goodstuff Holdings, Limited (“GoodStuff”) on December 31, 2021, management excluded from its assessment the internal control over financial reporting of Legacy SMG and GoodStuff which together constituted 44% of total assets (excluding goodwill, intangible and right of use assets) and 59% of total revenue as of and for the year ended December 31, 2021. Accordingly, our audit did not include the internal control over financial reporting at Legacy SMG and GoodStuff.
Basis for Opinion

The Company’s management is responsible for maintaining effective internal control over financial reporting and for its assessment of the effectiveness of internal control over financial reporting, included in the accompanying Item 9A, Management’s Report on Internal Control overOver Financial Reporting.Reporting. Our responsibility is to express an opinion on the Company’s internal control over financial reporting based on our audit. We are a public accounting firm registered with the PCAOB and are required to be independent with respect to the Company in accordance with the U.S. federal securities laws and the applicable rules and regulations of the Securities and Exchange Commission and the PCAOB.

We conducted our audit of internal control over financial reporting in accordance with the standards of the PCAOB. Those standards require that we plan and perform the audit to obtain reasonable assurance about whether effective internal control over financial reporting was maintained in all material respects. Our audit included obtaining an understanding of internal control over financial reporting, assessing the risk that a material weakness exists, and testing and evaluating the design and operating effectiveness of internal control based on the assessed risk. Our audit also includedrisk, and performing such other procedures as we considered necessary in the circumstances. We believe that our audit provides a reasonable basis for our opinion.

Definition and Limitations of Internal Control over Financial Reporting

A company’s internal control over financial reporting is a process designed to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles. A company’s internal control over financial reporting includes those policies and procedures that (1) pertain to the maintenance of records that, in reasonable detail, accurately and fairly reflect the transactions and dispositions of the assets of the company; (2) provide reasonable assurance that transactions are recorded as necessary to permit preparation of financial statements in accordance with generally accepted accounting principles, and that receipts and expenditures of the company are being made only in accordance with authorizations of management and directors of the company; and (3) provide reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use, or disposition of the company’s assets that could have a material effect on the financial statements.

Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. Also, projections of any evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate because of changes in conditions, or that the degree of compliance with the policies or procedures may deteriorate.
Material Weaknesses
A material weakness is a deficiency, or a combination of deficiencies, in internal control over financial reporting, such that there is a reasonable possibility that a material misstatement of the company’s annual or interim financial statements will not be prevented or detected on a timely basis. The following material weaknesses have been identified and included in management's assessment:
The Company did not effectively select and develop certain information technology (“IT”) general controls related to access and change management controls that led to deficiencies in the design and operation of control activities, including segregation of duties deficiencies. The Company also had deficiencies in the design and operation of account reconciliations. These deficiencies and a lack of sufficient resources contributed to the potential for there to have been material errors in the Company's financial statements. Therefore, such deficiencies resulted in the following material weaknesses:
Risk Assessment - control deficiencies constituting material weaknesses, either individually or in the aggregate, relating to: (i) identifying, assessing, and communicating appropriate objectives, (ii) identifying and analyzing risks to achieve these objectives, and (iii) identifying and assessing changes in the business that could impact the system of internal controls.
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Control Activities - control deficiencies constituting material weaknesses, either individually or in the aggregate, relating to: (i) addressing relevant risks, (ii) providing evidence of performance, (iii) providing appropriate segregation of duties, and (iv) operation at a level of precision to identify all potentially material errors.
Information and Communication - control deficiencies constituting material weaknesses, either individually or in the aggregate, relating to communicating accurate information internally and externally, including providing information pursuant to objectives, responsibilities, and functions of internal control.
Monitoring - control deficiencies constituting material weaknesses, either individually or in the aggregate, relating to monitoring activities to ascertain whether the components of internal control are present and functioning.
These material weaknesses were considered in determining the nature, timing, and extent of audit tests applied in our audit of the consolidated financial statements as of and for the year ended December 31, 2021, of the Company, and this report does not affect our report on such financial statements.
/s/ BDO USA,Deloitte & Touche LLP
New York, New YorkNY
March 16, 202117, 2022

Item 9B. Other Information
None.Second Amended and Restated Employment Agreement and Amended and Restated Stock Appreciation Rights Agreement with CEO

On March 11, 2022, the Company and Mark Penn, Chief Executive Officer of the Company, entered into (i) a Second Amended and Restated Employment Agreement (the “Second A&R Employment Agreement”) and (ii) an Amended and Restated Stock Appreciation Rights Agreement (the “A&R SARs Agreement”). The Second A&R Employment Agreement and the A&R SARs Agreement provide that, with respect to the December 14, 2021 award to Mr. Penn of 1,500,000 stock appreciation rights (“SARs”) in respect of the Company’s Class A common stock with a base price equal to $8.27 under the Company’s 2016 Stock Incentive Plan (the “Plan”), (i) the SARs will be settled only in cash upon any exercise, and (ii) the SARs will be considered to have been granted outside of the Plan and are not subject to stockholder approval.


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Item 9C. Disclosure Regarding Foreign Jurisdictions that Prevent Inspections
None.

PART III
Item 10. Directors, Executive Officers and Corporate Governance
The information required by this item, and not set forth below, will be included in the sections captioned “Election of Directors,” “Information About the Board and Corporate Governance - Audit Committee,” and “Delinquent Section 16(a) Reports” in the Company’s Proxy Statement for the 20212022 Annual General Meeting of Stockholders (the 2022 Proxy Statement), to be filed with the SEC no later than 120 days after December 31, 2021. and is incorporated herein by reference.

Executive Officers of MDC PartnersStagwell Inc.
The executive officers of MDC PartnersStagwell Inc. as of February 28, 2021March 17, 2022 are:
NameAgeOffice
Mark Penn6768Chairman of the Board, Chief Executive Officer
Jay Leveton45President
Frank Lanuto5859Chief Financial Officer
David C. RossRyan Greene4044Executive Vice President, Strategy & Corporate Development, Chief Operating Officer
Peter McElligott37General Counsel and Secretary
Vincenzo DiMaggio4647Senior Vice President, Chief Accounting Officer
____________
There is no family relationship among any of the executive officers or directors.

Mr. Penn joined MDC Partners in March 2019 and currently serves as Chairman of the Board and Chief Executive Officer. Mr. Penn has also been acting as the Managing Partner and President at theof The Stagwell Group, a private equity fund that invests in digital
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marketing services companies, since its formation in 2015. Prior thereto,Previously, Mr. Penn served as Microsoft’s Executive Vice President and Chief Strategy Officer and held Chief Executive Officer position in multiple strategic public relation firms.
Mr. Leveton joined the Company in August 2021 as President. Prior to joining Stagwell Inc., Mr. Leveton served as a Partner of The Stagwell Group, where he was responsible for sourcing, integrating and scaling Stagwell’s portfolio of companies, since July 2015. Previously, Mr. Leveton served as the Executive Vice President, Worldwide at Burson-Marsteller, a global public relations firm, from November 2010 to July 2015. Mr. Leveton has more than 20 years of leadership experience in marketing communications services and extensive experience in high-level political and corporate market research.
Mr. Lanuto joined MDC partners in June 2019 as Chief Financial Officer. Prior to joining MDC Partners,Stagwell Inc., Mr. Lanuto served as Vice President, Corporate Controller at Movado Group, Inc. since August 2015. Before Movado Group, he spent over 17 years overseeing global financial functions and operations activities in the advertising, marketing and media services industries.
Mr. Greene joined the Company in August 2021 as Chief Operating Officer. Prior to joining Stagwell Inc., Mr. Greene served as Chief Financial Officer of Stagwell Marketing Group since September 2015. Previously, Mr. Greene served as a Financial Management Consultant at MorganFranklin Consulting from October 2013 to September 2015, where he serviced clients across a variety of industries, including advertising technology, healthcare, financial services, and defense contractors, in connection with initial public offerings, mergers and acquisitions and business process reengineering. Prior to MorganFranklin, Mr. Greene worked in various financial leadership roles for several agencies of Omnicom Group Inc., including CLS Strategies and C2 Creative. Earlier in his career, Mr. Greene held corporate finance and operations roles with Ernst & Young LLP, B|Com3 (acquired by Publicis Groupe), and Arthur Andersen, where he was employed in the Technology, Media and Telecom group.
Mr. Ross joined MDC PartnersMcElligott joined Stagwell Inc. in 2010March 2021 and currently servesbecame our General Counsel in February 2022. Prior to joining Stagwell Inc., Mr. McElligott served as General Counsel Executive Vice President, Corporate Development.  Priorof RapidSOS, Inc. from October 2019 to joining MDC Partners,March 2021 and General Counsel of Spruce Holdings Inc. from January 2017 to October 2019. Previously, Mr. Ross was an attorneyMcElligott held positions as senior legal counsel at Skadden Arps LLP where he represented global clients inCitrix Systems Inc., a wide rangemember of capital markets offerings, M&A transactions,the corporate strategy team at Microsoft, and general corporate matters.with a Washington, D.C. based law firm. Mr. McElligott started his legal career as a clerk for Judge James Loken on the 8th Circuit Court of Appeals.
Mr. DiMaggio joined MDC Partners in 2018 as Chief Accounting Officer. Prior to joining MDC Partners,Stagwell Inc., he served as the Senior Vice President, Global Controller & Chief Accounting Officer at Endeavor, from 2017 to 2018. Prior thereto, he worked at Viacom Inc. from 2012 to 2017 as Senior Vice President, Deputy Controller and at the New York Times Company from 1999 to 2012 ultimately serving as its Vice President, Assistant Corporate Controller.
Code of Conduct
The Company has adopted a Code of Conduct, which applies to all directors, officers (including the Company’s Chief Executive Officer and Chief Financial Officer) and employees of the Company and its subsidiaries. The Company’s policy is to not permit any waiver of the Code of Conduct for any director or executive officer, except in extremely limited circumstances. Any waiver of this Code of Conduct for directors or officers of the Company must be approved by the Company’s Board of Directors.Board. Amendments to and waivers of the Code of Conduct will be publicly disclosed as required by applicable laws, rules and regulations. The Code of Conduct is available free of charge on the Company’s website at https://www.mdc-partners.comwww.stagwellglobal.com, or by writing to MDC PartnersStagwell Inc., One World Trade Center, Floor 65, New York, New York 10017,10007, Attention: Investor Relations. The Company intends to satisfy the disclosure requirements under Item 5.05 of Form 8-K regarding amendments to, or waivers from, certain provisions of the Code of Conduct that apply to its principal executive officer, principal financial officer and principal accounting officer by posting such information on its website, at the address and location specified above.



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Item 11. Executive Compensation
The information required by this item will be included in the sections captioned “Executive Compensation,” “Compensation Discussion and Analysis,” “Compensation Committee Interlocks and Insider Participation,” “Director Compensation for Fiscal Year 2020,” and “Report of the Human Resources and Compensation Committee” in the Company’s2022 Proxy Statement forto be filed with the SEC no later than 120 days after December 31, 2021 Annual General Meeting of Stockholders, and is incorporated herein by reference.

Item 12. Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters
The information required by this item will be included in the sections captioned “Security Ownership of Certain Beneficial Owners and Management” and “Securities Authorized for Issuance under Equity Compensation Plans” in the Company’s2022 Proxy Statement forto be filed with the SEC no later than 120 days after December 31, 2021 Annual General Meeting of Stockholders and is incorporated herein by reference.

Item 13. Certain Relationships and Related Transactions and Director Independence
The information required by this item will be included in the sections captioned “Review and Approval of Related Party Transactions” and “Election of Directors” in the Company’s2022 Proxy Statement forto be filed with the SEC no later than 120 days after December 31, 2021 Annual General Meeting of Stockholders, and is incorporated herein by reference.
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Item 14. Principal Accounting Fees and Services
The information required by this item will be included in the section captioned “Appointment of Auditors and Authorizing the Audit Committee to Determine its Remuneration” in the Company’s2022 Proxy Statement forto be filed with the SEC no later than 120 days after December 31, 2021 Annual General Meeting of Stockholders, and is incorporated herein by reference.




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PART IV

Item 15. Exhibits and Financial Statement Schedules
(a) Financial Statement Schedules
The Financial Statements and Schedules listed in the accompanying Index to the Consolidated Financial Statements in Item 8 are filed as part of this report. Schedules not included in the Index have been omitted because they are not applicable.

Schedule II — 1 of 2
MDC PARTNERSSTAGWELL INC. & SUBSIDIARIES
SCHEDULE II — VALUATION AND QUALIFYING ACCOUNTS
For the ThreeTwo Years Ended December 31,
(Dollars in Thousands)
Column AColumn AColumn BColumn CColumn DColumn EColumn FColumn AColumn BColumn CColumn DColumn EColumn F
DescriptionDescriptionBalance at
Beginning
of Period
Charged to
Costs and
Expenses
Removal of Uncollectible ReceivablesTranslation Adjustments
Increase
(Decrease)
Balance at
the End of
Period
DescriptionBalance at Beginning of PeriodCharged to Costs and ExpensesRemoval of Uncollectible ReceivablesTranslation Adjustments Increase (Decrease)Balance at the End of Period
Valuation accounts deducted from assets to which they apply – allowance for doubtful accounts:Valuation accounts deducted from assets to which they apply – allowance for doubtful accounts:Valuation accounts deducted from assets to which they apply – allowance for doubtful accounts:
December 31, 2021December 31, 2021$5,109 $2,037 $(1,482)$(26)$5,638 
December 31, 2020December 31, 2020$3,304 $3,487 $(1,305)$(13)$5,473 December 31, 20202,777 6,222 (3,907)17 5,109 
December 31, 2019$1,879 $2,996 $(1,377)$(194)$3,304 
December 31, 2018$2,453 $1,538 $(1,795)$(317)$1,879 
Schedule II — 2 of 2
MDC PARTNERSSTAGWELL INC. & SUBSIDIARIES
SCHEDULE II — VALUATION AND QUALIFYING ACCOUNTS
For the ThreeTwo Years Ended December 31,
(Dollars in Thousands)
Column AColumn BColumn CColumn DColumn EColumn F
DescriptionBalance at
Beginning
of Period
Charged to
Costs and
Expenses
OtherTranslation Adjustments
Increase
(Decrease)
Balance at
the End of
Period
Valuation accounts deducted from assets to which they apply – valuation allowance for deferred income taxes:
December 31, 2020$65,649 $128,938 $2,436 $1,429 $198,452 
December 31, 2019$68,479 $(2,830)$$$65,649 
December 31, 2018$19,032 $49,447 $$$68,479 

Column AColumn BColumn CColumn DColumn EColumn F
Description Balance at Beginning of Period Charged to Costs and Expenses Other Translation Adjustments Increase (Decrease)Balance at the End of Period
Valuation accounts deducted from assets to which they apply – valuation allowance for deferred income taxes:
December 31, 2021$5,551 $(15)$289 $— $5,825 
December 31, 20202,945 2,606 — — 5,551 
(b) Exhibits
The exhibits listed on the accompanying Exhibits Index are filed as a part of this report.


Item 16. Form 10-K Summary
None.


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EXHIBIT INDEX
Exhibit No.Description
Transaction Agreement, dated as of December 21, 2020, by and among Stagwell Media LP and the CompanyMDC Partners Inc. (incorporated by reference to Exhibit 2.1 to the Company’s Form 8-K filed on December 22, 2020).
Amendment No. 1 to the Transaction Agreement, dated as of June 4, 2021 (incorporated by reference to Exhibit 2.1 to the Company’s Form 8-K filed on June 7, 2021).
Amendment No. 2 to the Transaction Agreement, dated as of July 8, 2021 (incorporated by reference to Exhibit 2.1 to the Company’s Form 8-K filed on July 9, 2021).
ArticlesSecond Amended and Restated Certificate of Amalgamation, dated January 1, 2004 (incorporated by reference to Exhibit 3.1 to the Company’s Form 10-Q filed on May 10, 2004)
ArticlesIncorporation of Continuance, dated June 28, 2004 (incorporated by reference to Exhibit 3.3 to the Company’s Form 10-Q filed on August 4, 2004)
Articles of Amalgamation, dated July 1, 2010 (incorporated by reference to Exhibit 3.1 to the Company’s Form 10-Q filed on July 30, 2010)
Articles of Amalgamation, dated May 1, 2011 (incorporated by reference to Exhibit 3.1 to the Company’s Form 10-Q filed on May 2, 2011)
Articles of Amalgamation, dated January 1, 2013 (incorporated by reference to Exhibit 3.1.4 to the Company’s Form 10-K filed on March 10, 2014)
Articles of Amalgamation, dated April 1, 2013 (incorporated by reference to Exhibit 3.1.5 to the Company’s Form 10-K filed on March 10, 2014)
Articles of Amalgamation, dated July 1, 2013 (incorporated by reference to Exhibit 3.1.6 to the Company’s Form 10-K filed on March 10, 2014)
Articles of Amendment, dated March 7, 2017 (incorporated by reference to Exhibit 3.1 to the Company’s Form 8-K filed on March 7, 2016)
Articles of Amendment, dated March 14, 2019 (incorporated by reference to Exhibit 3.1 to the Company's Form 8-K filed on March 15, 2019)Stagwell Inc., as amended.*
General By-law No. 1, as amended on April 29, 2005Amended and Restated Bylaws of Stagwell Inc. (incorporated by reference to Exhibit 3.2 to the Company’s Form 10-K8-K filed on March 16, 2007)August 2, 2021).
Indenture, dated as of March 23, 2016,August 20, 2021, among Stagwell Global LLC (f/k/a Midas OpCo Holdings LLC), the Company, theNote Guarantors party thereto, and The Bank of New York Mellon Trust Company, N.A., as trusteeTrustee (incorporated by reference to Exhibit 4.1 to the Company’s Form 8-K filed on March 23, 2016)
Senior Notes due 2024 (incorporated by reference to Exhibit 4.2 to the Company’s Form 8-K filed on March 23, 2016)
First Supplemental Indenture, dated as of September 16, 2020, among the Additional Note Guarantors and the Bank of New York Mellon, as trustee, to Indenture, dated as of March 23, 2016, among the Company, the Guarantors, and The Bank of New York Mellon, as trustee (incorporated by reference to Exhibit 4.1 to the Company’s Form 10-Q filed on October 29, 2020)
Second Supplemental Indenture, dated as of January 13, 2021, among the Company, the Note Guarantors party thereto and the Bank of New York Mellon, as trustee (incorporated by reference to Exhibit 4.1 to the Company’s Form 8-K filed on January 13,August 20, 2021)
Third Supplemental Indenture, dated as of February 8, 2021, among the Company, the Note Guarantors party thereto and the Bank of New York Mellon, as trustee (incorporated by reference to Exhibit 4.1 to the Company’s Form 8-K filed on February 9, 2021).
Form of 5.625% Senior Note due 2029 (included in Exhibit 4.1).
Description of Securities*
SecondAmended and Restated Limited Liability Company Agreement of Stagwell Global LLC (f/k/a Midas OpCo Holdings LLC) dated as of August 2, 2021.*
Amended and Restated Credit Agreement, dated August 2, 2021, by and among Stagwell Global LLC (f/k/a Midas OpCo Holdings LLC), Maxxcom LLC, Stagwell Marketing Group LLC, and the other Borrowers party thereto, and JP Morgan Chase Bank, as Administrative Agent, and the other Agents and Lenders party thereto (incorporated by reference to Exhibit 10.4 to the Company’s Form 8-K filed on August 2, 2021).
Amendment No. 1 to Amended and Restated Credit Agreement, dated as of May 3, 2016, among the Company, Maxxcom Inc., a Delaware corporation, each of their subsidiaries party thereto, Wells Fargo Capital Finance, LLC, as agent, and the lenders from time to time party thereto (incorporated by reference to Exhibit 10.1 to the Company’s Form 8-K filed on May 4, 2016)December 17, 2021.*
Consent and First Amendment to the Second Amended and Restated Credit Agreement, dated as of May 3, 2016, among the Company, Maxxcom Inc., a Delaware corporation, each of their subsidiaries party thereto, Wells Fargo Bank, N.A., as agent, and the lenders from time to time party thereto (incorporated by reference to Exhibit 10.1 to the Company's Form 8-K filed on March 15, 2019)
Second Amendment, dated as of May 29, 2020, to the Second Amended and Restated Credit Agreement, dated as of May 3, 2016, among the Company, Maxxcom Inc., each of their subsidiaries party thereto, Wells Fargo Capital Finance, LLC, as agent and the lenders from time to time party thereto (incorporated by reference to Exhibit 10.1 to the Company’s Form 8-K filed on June 1, 2020)
Securities Purchase Agreement, by and between MDC Partners Inc. and Broad Street Principal Investments, L.L.C., dated as of February 14, 2017 (incorporated by reference to Exhibit 10.1 to the Company’s Form 8-K filed on February 15, 2016)2017).
Goldman Letter Agreement, dated as of April 21, 2021, by and among MDC Partners Inc., Broad Street Principal Investments, L.L.C., Stonebridge 2017, L.P. and Stonebridge 2017 Offshore, L.P. (incorporated by reference to Exhibit 10.1 to the Company’s Amendment No. 2 to Registration Statement on Form S-4 filed on April 21, 2021).
Goldman Letter Agreement, dated as of July 8, 2021, by and among MDC Partners Inc., Broad Street Principal Investments, L.L.C., Stonebridge 2017, L.P. and Stonebridge 2017 Offshore, L.P. (incorporated by reference to Exhibit 2.2 to the Company’s Form 8-K filed on July 9, 2021).
Amendment to Securities Purchase Agreement, dated August 4, 2021, by and between Stagwell Inc. and Broad Street Principal Investments, L.L.C. (incorporated by reference to Exhibit 10.1 to the Company’s Form 8-K filed on August 4, 2021).
Securities Purchase Agreement, by and between MDC Partners Inc. and Stagwell Agency Holdings LLC, dated as of March 14, 2019 (incorporated by reference to Exhibit 10.2 to the Company’s Form 8-K filed on March 15, 2019).



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EmploymentAmendment to Securities Purchase Agreement, effective March 18, 2019,dated August 4, 2021, by and between the CompanyStagwell Inc. and Mark PennStagwell Agency Holdings LLC (incorporated by reference to Exhibit 10.3 to the Company’s Form 8-K filed on March 15, 2019)
August 4, 2021).
Registration Rights Agreement, dated August 2, 2021, by and among the Company and the Stagwell Parties (as defined therein) (incorporated by reference to Exhibit 10.1 to the Company’s Form 8-K filed on August 2, 2021).
Tax Receivable Agreement, dated August 2, 2021, by and among the Company, Midas OpCo Holdings LLC and Stagwell Media LP (incorporated by reference to Exhibit 10.2 to the Company’s Form 8-K filed on August 2, 2021).
Information Rights Letter Agreement, dated August 2, 2021, by and among the Company, Stagwell Media LP, Stagwell Group LLC and Stagwell Agency Holdings LLC (incorporated by reference to Exhibit 10.3 to the Company’s Form 8-K filed on August 2, 2021).
OpCo Letter Agreement, dated August 4, 2021, by and among Stagwell Inc., Broad Street Principal Investments, L.L.C., Stonebridge 2017, L.P. and Stonebridge 2017 Offshore, L.P. (incorporated by reference to Exhibit 10.2 to the Company’s Form 8-K filed on August 4, 2021).
Second Amended and Restated Employment Agreement Amendment, dated as of March 11, 2022, by and between the Company and Mark Penn.*
Stock Appreciation Rights Agreement by and between the Company and Mark Penn, dated as of April 5, 2019 (incorporated by reference to Exhibit 10.1 to the Company’s Form 10-K/A filed April 29, 2020).
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Amended and Restated Stock Appreciation Rights Agreement by and between the Company and Mark Penn, dated as of March 11, 2022.*
Employment Agreement dated as of May 6, 2019, by and between the Company and Frank Lanuto (incorporated by reference to Exhibit 10.1 to the Company's Form 8-K filed on May 8, 2019).
Employment Agreement Amendment, dated as of September 8, 2021, by and between the Company and Frank Lanuto (incorporated by reference to Exhibit 10.2 to the Company’s Form 8-K filed on September 8, 2021).
Stock Appreciation Rights Agreement by and between the Company and Frank Lanuto, dated as of June 12, 2019 (incorporated by reference to Exhibit 10.2 to the Company’s Form 10-K/A filed April 29, 2020).
Stock Appreciation Rights Agreement by and between the Company and Frank Lanuto, dated as of June 12, 2019 (incorporated by reference to Exhibit 10.3 to the Company’s Form 10-K/A filed April 29, 2020).
Second Amended and Restated Employment Agreement, dated as of September 12, 2021, by and between the Company and David Ross, dated as of February 27, 2017Jay Leveton (incorporated by reference to Exhibit 10.710.1 to the Company’s Form10-KForm 8-K filed on March 1, 2017)
September 16, 2021).
LetterEmployment Agreement, dated as of September 12, 2021, by and between the Company and David Ross, dated June 4, 2019Ryan Greene (incorporated by reference to Exhibit 10.2 to the Company’s Form 8-K filed on June 6, 2019)September 16, 2021).
Employment Agreement between the Company and Vincenzo DiMaggio, dated as of May 8, 2018 (incorporated by reference to Exhibit 10.8 to the Company's 10-K filed on March 18, 2019)
.
Employment Agreement dated as of May 6, 2019, by and between the Company and Jonathan Mirsky (incorporated by reference to Exhibit 10.2 to the Company's Form 8-K filed on May 8, 2019)
Stock Appreciation Rights Agreement by and between the Company and Jonathan Mirsky, dated as of June 26, 2019 (incorporated by reference to Exhibit 10.4 to the Company’s Form 10-K/A filed April 29, 2020)
Inducement Restricted Stock Agreement, made as of June 17, 2019, between the Company and Jonathan Mirsky (incorporated by reference to Exhibit 10.5 to the Company’s Form 10-K/A filed April 29, 2020)
Separation Agreement and General Release between MDC Partners Inc. and Jonathan Mirsky, dated as of September 22, 2020 (incorporated by reference to Exhibit 10.1 to the Company’s Form 8-K filed on September 23, 2020)
Amended and Restated Employment Agreement between the Company and David Doft, dated as of July 19, 2007 (effective August 10, 2007) (incorporated by reference to Exhibit 10.7 to the Company's Form 10-Q filed on August 7, 2007)
Amendment No. 1 dated March 7, 2011, to the Amended and Restated Employment Agreement made as of July 19, 2007, by and between the Company and David Doft (incorporated by reference to Exhibit 10.2 to the Company Form 10-Q filed on May 2, 2011
Separation and Release Agreement, dated as of May 8, 2019, by and between the Company and David Doft (incorporated by reference to Exhibit 10.5 to the Company's Form 10-Q filed on May 9, 2019)
Amended and Restated Employment Agreement between the Company and Mitchell Gendel, dated as of July 6, 2007 (incorporated by reference to Exhibit 10.5 to the Company’s Form 10-Q filed on August 7, 2007)
Amendment No. 1 dated March 7, 2011, to the Amended and Restated Employment Agreement made as of July 6, 2007, by and between the Company and Mitchell Gendel (incorporated by reference to Exhibit 10.3 to the Company’s Form 10-Q filed on May 2, 2011)
Separation and Release Agreement, dated as of May 6, 2019, by and between the Company and Mitchell Gendel (incorporated by reference to Exhibit 10.6 to the Company's Form 10-Q filed on May 9, 2019)
Amended and Restated Stock Appreciation Rights Plan, as adopted by the shareholders of the Company on June 2, 2009 (incorporated by reference to Exhibit 10.2 to the Company’s Form 8-K filed on June 5, 2009)
2011 Stock Incentive Plan, of the Company, as approved and adopted by the shareholders of the Company on June 1, 2011 (incorporated by reference to Exhibit 10.1 to the Company’s Form 8-K filed on June 1, 2011).
MDC Partners Inc. 2014 Long Term Cash Incentive Compensation Plan, as adopted March 6, 2014, including forms of 2014 Award Agreement (incorporated by reference to Exhibit 10.12 to the Company’s Form 10-K filed on March 10, 2014)
MDC Partners Inc. Amended and Restated 2016 Stock Incentive Plan (incorporated by reference to Exhibit 10.1 to the Company’s Form 8-K filed on June 30, 2020).
Form of Financial Performance-Based Restricted Stock Agreement (2019) (incorporated by reference to Exhibit 10.1 to the Company's Form 10-Q filed on November 6, 2019).
Form of Long-Term Cash Incentive Compensation Plan 2019 AwardFinancial Performance-Based Restricted Stock Grant Agreement (2021) (incorporated by reference to Exhibit 10.210.14 to the Company's Form 10-Q filed on November 6, 2019)9, 2021).
Form of Indemnification Agreement with Directors and Officers*
Letter Agreement, dated as of December 21, 2020, by and between the Company and Broad Street Principal Investments, L.L.C.Officers (incorporated by reference to Exhibit 10.110.17 to the Company’s Form 8-K10-K filed on December 22, 2020)March 16, 2021).



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Form of Consent and Support Agreement entered into by and between MDC PartnersStagwell Inc. and the holders of more than 50% of the aggregate principal amount of the Senior Notes due 2024 of the Company (incorporated by reference to Exhibit 10.2 to the Company’s Form 8-K filed on December 22, 2020)Non-Employee Director Compensation Policy.*
Subsidiaries of Registrant*
Consent of Independent Registered Public Accounting Firm BDO USADeloitte & Touche LLP*
Power of Attorney (included on the signature pages to this Form 10-K)*
Certification by Chief Executive Officer pursuant to Rules 13a - 14(a) and 15d - 14(a) under the Securities Exchange Act of 1934 and Section 302 of the Sarbanes-Oxley Act of 2002*2002.*
Certification by Chief Financial Officer pursuant to Rules 13a - 14(a) and 15d - 14(a) under the Securities Exchange Act of 1934 and Section 302 of the Sarbanes-Oxley Act of 2002*
2002.*
Certification by Chief Executive Officer pursuant to 18 USCUSC. Section 1350, as Adopted Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002*2002.*
Certification by Chief Financial Officer pursuant to 18 USCUSC. Section 1350, as Adopted Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002*2002.*
101Interactive Data File, for the period ended December 31, 2020.2021. The instance document does not appear in the interactive data file because its XBRL tags are embedded within the inline XBRL document.
*
104Cover Page Interactive Data File. The cover page XBRL tags are embedded within the inline XBRL document and are included in Exhibit 101.
*
___________
* Filed electronically herewith.
† Indicates management contract or compensatory plan


plan.

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SIGNATURES
 
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.
MDC PARTNERSSTAGWELL INC.
 
/s/ Frank Lanuto
Frank Lanuto
Chief Financial Officer and Authorized Signatory
March 16, 202117, 2022

POWER OF ATTORNEY
KNOW ALL PERSONS BY THESE PRESENTS, that each person whose signature appears below constitutes and appoints Frank Lanuto and Vincenzo DiMaggio, jointly and severally, his or her attorney-in-fact, with the power of substitution, for him or her in any and all capacities, to sign any amendments to this Annual Report on Form 10-K and to file the same, with exhibits thereto and other documents in connection therewith, with the Securities and Exchange Commission, hereby ratifying and confirming all that each of said attorneys-in-fact, or his or her substitute or substitutes, may do or cause to be done by virtue hereof.
Pursuant to the requirements of the Securities Exchange Act of 1934, this Annual Report on Form 10-K has been signed below by the following persons on behalf of the Registrant and in the capacities and on the dates indicated.




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MDC PARTNERSSTAGWELL INC.
/s/ Mark Penn
Mark Penn
Chairman of the Board and Chief Executive Officer (Principal Executive Officer)
March 16, 202117, 2022
 
/s/ Frank Lanuto
Frank Lanuto
Chief Financial Officer (Principal Financial Officer)
March 16, 202117, 2022
/s/ Vincenzo DiMaggio
Vincenzo DiMaggio
Chief Accounting Officer (Principal Accounting Officer)
March 16, 202117, 2022
/s/ Charlene Barshefsky
Ambassador Charlene Barshefsky
Director
March 16, 202117, 2022
/s/ Asha Daniere
Asha Daniere
Director
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March 16, 2021
/s/ Bradley Gross
Bradley Gross
Director
March 16, 202117, 2022
/s/ Wade Oosterman
Wade Oosterman
Director
March 16, 202117, 2022
/s/ Desirée Rogers
Desirée Rogers
Director
March 16, 202117, 2022
/s/ Eli Samaha
Eli Samaha
Director
March 17, 2022
/s/ Irwin D. Simon
Irwin D. Simon
Lead Independent Director
March 16, 202117, 2022
/s/ Rodney Slater
Secretary Rodney Slater
Director
March 17, 2022
/s/ Brandt Vaughan
Brandt Vaughan
Director
March 17, 2022



113