PART I
Item 1. Business
MDC PARTNERS INC.
MDCThe result is a corporation governedan innovative, digital-first challenger network built for the modern marketer. As the marketing landscape transforms – accelerated by the Canada Business Corporations Act. MDC’s registered addressCOVID-19 pandemic – Stagwell is locatedwell placed to help brands transform their digital platforms, content, and data and targeting strategies with integrated services that deliver the right experience to the right person at 33 Draper Street, Toronto, Ontario, M5V 2M3, and its head office addressthe right time.
Stagwell’s unified corporate team is located at One World Trade Center, Floor 65, New York, New York 10017. MDC is notthe foundation of a “foreign private issuer” as defined in the Securities Exchange Act of 1934, as amended (the “Exchange Act”).
Recent Developments
On December 21, 2020, MDC and Stagwell Media LP, a Delaware limited partnership (“Stagwell”), announced that they entered into a definitive transaction agreement (the “Transaction Agreement”) providing for the combination of MDC with the subsidiaries of Stagwell that own and operate apowerful value creation platform focused on scaling our portfolio of marketing services companies (the “Stagwell Entities”). Under the termsfirms, which we refer to as Agencies, and driving continual network evolution. We plan to invest in our core digital platforms, develop a suite of the Transaction Agreement, the combination between MDC anddigital products we call the Stagwell Entities will be effected using an “Up-C” partnership structure. Through a series of stepsMarketing Cloud, expand our technology leadership through investment and transactions (collectively, the “Transactions”), including the domestication of MDC to a Delaware corporation and the merger of MDC Delaware with one of its indirect wholly owned subsidiaries (the “MDC Merger”), MDC Delaware will become a direct subsidiary (from and after the merger, “OpCo”) of a newly-formed, Delaware-organized, NASDAQ-listed corporation (“New MDC”). Following the MDC Merger, (i) OpCo will convert into a limited liability company that will hold MDC’s operating assets and to which Stagwell will contribute the equity interests of the Stagwell Entities (the “Stagwell Contribution”) in exchange for 216,250,000 common membership interests of OpCo (the “Stagwell OpCo Units”), and (ii) Stagwell will contribute to New MDC an aggregate amount of cash equal to $100 in exchange for shares of a new Class C series of voting-only common stock (the “New MDC Class C Stock”) equal in number to the Stagwell OpCo Units. On a pro forma basis, without giving effect to any outstanding preference shares of MDC, the existing holders of MDC’s Class A and Class B shares would receive interests equal to approximately 26% of the combined company and Stagwell would be issued New MDC Class C Stock equivalent to approximately 74% of the voting rights of the combined company and exchangeable, together with Stagwell OpCo Units, into Class A shares of New MDC on a one-for-one basis at Stagwell’s election. The number of Stagwell OpCo Units and shares of New MDC Class C Stock that Stagwell will receive in the Transactions, and the percentage of the combined company that Stagwell will hold following the consummation of the Transactions, will be reduced, and the percentage of the combined company that existing MDC shareholders will hold will be proportionally increased, if Stagwell is unable to effect certain restructuring transactions prior to the closing of the Transactions.
On December 21, 2020, MDC and Broad Street Principal Investments, L.L.C., an affiliate of Goldman Sachs (“Broad Street”), entered into a letter agreement, pursuant to which Broad Street consented to the Transactions subject to entry with MDC into a definitive agreement reflecting revised terms of MDC’s issued and outstanding Series 4 convertible preference shares (the “Goldman Letter Agreement”). The revised terms of the Series 4 convertible preference shares would (subject to the closing of the Transactions) reduce the conversion price from $7.42 to $5.00 and extend accretion for two years beyond the date on which accretion would have otherwise ceased, at a reduced rate of 6%. In connection with the closing of the Transactions, Broad Street will have the right to redeem up to $30 million of its preference shares in exchange for a $25 million subordinated note or loan with a 3-year maturity (i.e., exchange at an approximately 17% discount to face value). The $25 million note or loan will accrue interest at 8.0% per annum and is, pre-payable any time at par without penalty.
On December 21, 2020, MDC entered into consent and support agreements (the “Consent and Support Agreements”) with holders of more than 50% of the aggregate principal amount of its Senior Notes to consent to the consummation of the combination of MDC with the Stagwell Entities. Pursuant to the Consent and Support Agreements, MDC agreed to increase the interest rate on the Senior Notes by 1% per annum effective as of the date of the Consent and Support Agreements and to pay a consent fee of 2% to all holders of Notes upon a successful consent solicitation, or 3% if a supplemental indenture with the waivers and amendments is executed and becomes operative and the combination of MDC with the Stagwell Entities is consummated. On February 5, 2021, MDC announced it had received and accepted consents from holders of at least a majority in principal amount of the Senior Notes, and on February 8, 2021, MDC entered into a supplemental indenture providing for waivers and amendments in connection with the combination of MDC with the Stagwell Entities.
On February 8, 2021, MDC filed a proxy statement/prospectus on Form S-4, which describes the Transaction Agreement, the Transactions, and ancillary agreements related thereto in more detail.
About Us
MDC Partners is a leading global marketing and communications network, providing marketing and business solutions that realize the potential of combining data and creativity. Through its network of agencies, MDC delivers a broad range of client services, including (1) global advertising and marketing, (2) data analytics and insights, (3) mobile and technology experiences, (4) media buying, planning and optimization, (5) direct marketing, (6) database and customer relationship management, (7)
business consulting, (8) sales promotion, (9) corporate communications, (10) market research, (11) corporate identity, design and branding services, (12) social media strategy and communications, (13) product and service innovation, and (14) e-commerce management. These marketing, communications,further develop and consulting agencies (or “Partner Firms”) provide a wide range of service offerings both domestically and globally. While in some cases the firms provide the same or similar service offerings, the core or principal service offering is the key factor that distinguishes the Partner Firms from one another.
Market Strategy
MDC’s strategy isintegrate our Global Affiliate Network to build, grow and acquire market-leading businesses that deliver the modern suite of services that marketers need to thrive in a rapidly evolving business environment. MDC’s differentiation lies in its best-in-class creative roots and proven entrepreneurial leaders, which together with innovations in technology and data, bring transformational marketing, activation, communications and strategic consulting services to clients. To be the modern marketing company of choice, MDC leverages its range of services in an integrated manner, offering strategic, creative and innovative solutions that are technologically forward and media-agnostic. The Company’s work is designed to challenge the industry status quo, realize outsized returns on investment, and drive transformative growth and business performance for its clients and stakeholders.
The MDC model is driven by:
Data + Creativity. MDC creates solutions that aim to realize the potential of data and creativity, bringing the network’s award-winning creativity to modern solutions in mobile, digital experiences, and all methods of marketing communications. This is reinforced by MDC's horizontal data offering, the venture investments the Company makes in technology solutions, and the proprietary technologies, solutions, and digital products the Company builds from the ground up.
Talent + Entrepreneurialism. The entrepreneurial spirit of both MDC and its firms is optimized through (1) its model that incentivizes senior-level ambition, including the creation of multi-agency networks that enable proven leaders to steward increasingly scaled platforms and provide growth opportunities for talent at all levels, (2) best-in-class shared resources within the corporate group that allow individual firms to focus on client business and company growth, and (3) the formation of the Global Affiliates program, which fosters partnerships with like-minded agencies in key international markets to scale the creative, performance, media and technology capabilities that brands need to thrive in today's global economy.
Collaboration. MDC values collaboration as manifested through (1) MDC’s creation of customized solutions for clients across disciplines that foster the integration of complementary disciplines, driving better results for clients, and in turn, growth for its firms, (2) the growing Integrated Client Solutions group at MDC corporate that operationalizes these cross-discipline offerings, and (3) the creation of multi-agency networks that drive greater opportunity for individual firms to benefit from the scale of the holding company as well as resources of like-minded agencies within the group, and create fewer cost centers.
Impact of COVID-19
The novel coronavirus (“COVID-19”) is a pandemic that has altered how society interacts across the world. The outbreak of COVID-19 and the measures put in place to reduce its transmission, such as the imposition of social distancing and orders to work-from-home, stay-at-home and shelter-in-place, have adversely impacted the global economy. We took various actions to address the pandemic. The Company implemented comprehensive controls and procedures to protect our employees, families, clients, and their communities. This included implementing a world-wide work-from-home policy and stress-testing our infrastructure to ensure that all employees had the tools and resources to work virtually. Our leadership and business continuity teams also proactively took thorough measures to ensure the highest level of continued service and partnershipvalue for our clients. clients, employees, and shareholders.
Our Partner Firms altered how they work and respond to client challenges around the world, generating impactful creative work, rapid pivots, and inventive business solutions for brands in every sector. Early in 2020, the Company aligned operating expenses with changes in revenue. We implemented freezes on hiring, staff reductions, furloughs, salary reductions, benefit reductions and a significant reduction in discretionary spending. In addition to expense reductions, we tightened capital expenditures where possible to preserve our cash flow.Market
We discuss the actions taken by the Company in response to COVID-19 and the negative impact on our results of operations, financial position and cash flows in more detail in “Management’s Discussion and Analysis of Financial Condition and Results of Operations.”
Reporting Segments
MDC has three reportable segments as of December 31, 2020. These reportable segments are as follows:
“Integrated Networks - Group A,” “Integrated Networks - Group B” and the “Media & Data Network.” In addition, the Company combines and discloses operating segments that do not meet the aggregation criteria as “All Other.” The Company also reports corporate expenses, as further detailed below, as “Corporate.” All segments follow the same basis of presentation and accounting policies as those described in Note 2 of the Notes to the Consolidated Financial Statements included herein.
•The Integrated Networks - Group A reportable segment is comprised of the Anomaly Alliance (Anomaly, Concentric Partners, Hunter, Mono, Y Media Labs) and Colle McVoy operating segments.
•The Integrated Networks - Group B reportable segment is comprised of the Constellation (72andSunny, CPB, Instrument and Redscout) and Doner Partner Network (6degrees, Doner, KWT, Union, Veritas and Yamamoto) operating segments.
The operating segments aggregated within the Integrated Networks - Group A and B reportable segments provide a range of services for their clients, primarily including strategy, creative and production for advertising campaigns across a variety of platforms (print, digital, social media, television broadcast) as well as public relations and communications services, experiential, social media and influencer marketing. These operating segments share similar characteristics related to (i) the nature of their services; (ii) the type of clients and the methods used to provide services; and (iii) the extent to which they may be impacted by global economic and geopolitical risks. In addition, these operating segments compete with each other for new business and from time to time have business move between them. While the operating segments are similar in nature, the distinction between the Integrated Networks - Group A and B is the aggregation of operating segments that have the most similar historical average long-term profitability.
•The Media & Data Network reportable segment is comprised of a single operating segment that combines media buying and planning across a range of platforms (out-of-home, paid search, social media, lead generation, programmatic, television broadcast) with technology and data capabilities.
•All Other consists of the Company’s remaining operating segments that provide a range of services including advertising, public relations and marketing communication services, but generally do not have similar services offerings or financial characteristics as those aggregated in the reportable segments. The All Other category includes Allison & Partners, Bruce Mau, Forsman & Bodenfors, Hello, Team and Vitro.
•Corporate consists of corporate office expenses incurred in connection with the strategic resources provided to the operating segments, as well as certain other centrally managed expenses that are not fully allocated to the operating segments. These office and general expenses include (i) salaries and related expenses for corporate office employees, including employees dedicated to supporting the operating segments, (ii) occupancy expenses relating to properties occupied by all corporate office employees, (iii) other office and general expenses including professional fees for the financial statement audits and other public company costs, and (iv) certain other professional fees managed by the corporate office. Additional expenses managed by the corporate office that are directly related to the operating segments are allocated to the appropriate reportable segment and the All Other category.
For further information relating to the Company’s segments, including financial information, see Note 20 of the Notes to the Consolidated Financial Statements and “Item 7 - Management’s Discussion and Analysis of Financial Condition and Results of Operations.”
Ownership Information
MDC maintains a majority or 100% ownership position in substantially all of its Partner Firms with management of the Partner Firms owning the remaining equity. MDC generally has rights to increase ownership of non-wholly owned subsidiaries to 100% over a defined period of time. Below are the companies reflecting our reporting structure.
MDC PARTNERS INC. AND SUBSIDIARIES
SCHEDULE OF REPORTING COMPANIES
| | | | | | | | | | | | | | | | |
| | Year of Initial | | | | |
Company | | Investment | | Locations | | |
Integrated Networks - Group A:
| | | | | | |
Anomaly Alliance: | | | | | | |
Anomaly | | 2011 | | New York, Los Angeles, Venice, CA, Playa Vista, Netherlands, Canada, UK, China, Germany | | |
Concentric Partners | | 2011 | | New York | | |
Hunter | | 2014 | | New York | | |
Mono Advertising | | 2004 | | Minneapolis | | |
Y Media Labs | | 2015 | | Redwood City, India, Indianapolis, Atlanta | | |
| | | | | | |
Colle Network: | | | | | | |
Colle McVoy | | 1999 | | Minneapolis | | |
| | | | | | |
Integrated Networks - Group B: | | | | | | |
Constellation: | | | | | | |
72andSunny | | 2010 | | Los Angeles, New York, Netherlands, Australia, Singapore | | |
Crispin Porter + Bogusky | | 2001 | | Boulder, Santa Monica, UK, Brazil | | |
Instrument | | 2018 | | Portland, New York | | |
Redscout | | 2007 | | New York, San Francisco, Los Angeles | | |
| | | | | | |
Doner Network: | | | | | | |
6degrees Communications | | 1993 | | Canada | | |
Doner | | 2012 | | Detroit, Southfield, Los Angeles, Norwalk, Atlanta, Cleveland, Pennsylvania | | |
KWT Global | | 2010 | | New York, UK | | |
Union | | 2013 | | Canada | | |
Veritas | | 1993 | | Canada | | |
Yamamoto | | 2000 | | Minneapolis, Chicago | | |
| | | | | | |
Media & Data: | | | | | | |
Gale Partners | | 2014 | | Canada, New York, India | | |
Kenna | | 2010 | | Canada | | |
MDC Media Partners | | 2010 | | New York, Los Angeles, Century City, Austin | | |
Northstar Research Partners | | 1998 | | Canada, UK | | |
| | | | | | |
All Other: | | | | | | |
Allison & Partners | | 2010 | | Los Angeles, San Francisco, San Diego, New York, Washington, Arizona, Atlanta, Boston, Portland, Dallas, Seattle, China, Singapore, Thailand, UK, Japan, Germany | | |
Bruce Mau Design | | 2004 | | Canada | | |
Forsman & Bodenfors | | 2016 | | Sweden, New York, Canada, China, Singapore | | |
Hello Design | | 2004 | | Los Angeles | | |
TEAM | | 2010 | | Ft. Lauderdale, Miramar | | |
Vitro | | 2004 | | San Diego, Austin | | |
Competition
MDC operates in a highly competitive and fragmented industry. MDC Partner Firms compete for business and talent with the operating subsidiaries of large global holding companies such as Omnicom Group Inc., Interpublic Group of Companies, Inc., WPP plc, Publicis Groupe SA, Dentsu Inc. and Havas SA, as well as with numerous independent agencies that operate in multiple markets. Our Partner Firms also face competition from consultancies, like Accenture and Deloitte, tech platforms, media companies and other services firms that offer related services. MDC’s Partner Firms must compete with all of these other companies to maintain and grow existing client relationships and to obtain new clients and assignments.
MDC’s Partner Firms compete at this level by providing clients with innovative marketing solutions that leverage the full power of data, technology, and superior creativity. MDC also benefits from cooperation among its entrepreneurial Partner Firms, which enables MDC to service the full range of global clients’ varied marketing needs through custom integrated solutions. Additionally, MDC’s maintenance of separate, independent operating companies enables MDC to effectively manage potential conflicts of interest by representing competing clients across its network.
Industry Trends
ThereThe digital revolution has changed where and how brands relate to consumers and created an entirely new, highly complex content and commerce ecosystem. Historically, marketing was characterized by television and brand advertising targeted to broad audiences: everyone saw the same advertisement at the same time. Over the last 15 years, digital innovation has created new, personalized ways to reach targeted consumers and spurred a fundamental shift in the marketing services landscape. Growth now comes primarily from digital marketing, helping brands meet customers across the entire digital ecosystem.
Four key trends describe the industry today:
First, online advertising now accounts for more than half of global advertising spend with the shift further accelerating as the COVID-19 pandemic continued and digital channels dominated content and commerce amidst evolving lockdowns. We expect the move of consumers online will be a lasting shift, and online now means virtually everywhere: websites, mobile, social media, television and even billboards and in-person experiences now deliver digital advertising.
Second, advertising is commerce. Digital platforms provide ways for brands to reach consumers directly through e-commerce. Platforms as diverse as TikTok and LinkedIn have created new ways for brands to interact with their customers. Brands can sell their products directly on their sites, via digital platforms such as Amazon or through interactive experiences enabled by social media like TikTok or connected TV. Digital platforms also allow advocacy groups and political campaigns to reach constituents to mobilize support or raise funds online.
Third, data is everywhere. Platform and channel growth has created an explosion of addressable data that can be used to better understand consumer desires, habits, and needs in real-time, allowing the delivery of content that consumers want, when they want it, and where they want it. New sources of online data include web, mobile, email, social, and connected TV and the data spans behavioral, transactional, demographic, psychographic and geographic categories.
Finally, marketing technology is transforming the industry. Software-as-a-service (“SaaS”) and data-as-a-service (“DaaS”) products are several recent economicincreasing the efficiency of marketing campaigns and industry trends that affect or may be expected to affect the Company’s results ofin-house marketing operations, most notably theutilizing cutting edge technologies such as artificial intelligence (“AI”) and automation and engaging consumers in new ways with emerging technologies such as augmented reality (“AR”) and virtual reality (“VR”).
Competitive Landscape
Stagwell operates in a highly competitive and fragmented industry. Stagwell’s Agencies compete for business and consumer behavior changes driven bytalent with the COVID-19 pandemic. Historically, advertising has been the primary service provided by the marketing communications industry. However,operating subsidiaries of large global holding companies such as clients aim to establish one-to-one relationships with customers,Omnicom Group Inc., Interpublic Group of Companies, Inc., WPP plc, Publicis Groupe SA, Dentsu Inc. and more accurately measure the effectiveness of their marketing expenditures, specialized and digital communications servicesHavas SA, as well as with numerous independent agencies that operate in multiple markets. Our Agencies also face competition from consultancies, like Accenture and Deloitte, tech platforms, media companies and other services firms that offer related services. Stagwell’s Agencies must compete with these other companies to maintain and grow existing client relationships and to obtain new clients and assignments. Individual products within the Stagwell Marketing Cloud also typically compete with offerings that may be provided within broader service offerings at large global holding companies or provided on a standalone basis by technology startups or other industry participants.
During the decades when marketing was dominated by television, the marketing services industry experienced significant consolidation as legacy advertising holding companies built substantial portfolios of often overlapping creative, communications, PR, and media businesses to achieve financial efficiencies by centralizing administrative operations. These holding companies grew significant in size and market share.
The rapid rise of digital channels, convergence of advertising and commerce, explosion in addressable data and marketing technology created a paradigm shift in the industry. While legacy models still accounted for a significant share of the market in 2021, we believe they are largely underexposed to the digital areas of the market experiencing the highest levels of client demand growth. In recent years, a number of large consulting firms with information technology implementation backgrounds have entered the marketing services market and, collectively, achieved significant market share. However, we believe these
firms’ lack of creative and media expertise limits their long-term growth potential as true challengers to the legacy marketing holding companies.
With a combination of talent and technology, we believe that Stagwell is well positioned to take advantage of the continued transformation sweeping the marketing universe, and to disrupt the marketing services landscape. Stagwell was born digital and now has a global network of entrepreneurial companies that deliver the right combination of creativity and technology for the modern, digital marketer through a model that emphasizes flexibility and integration.
Our Offering
Principal Capabilities
Stagwell’s Agencies provide differentiated, digital-first marketing and related services to a diverse client base across many industries.
Our principal capabilities fall into four categories: 1) Digital Transformation, 2) Performance Media & Data, 3) Consumer Insights & Strategy, and 4) Creativity & Communications. Taken together, these capabilities provide an integrated suite of marketing services for our blue-chip customer base.
Digital Transformation. We design and build digital platforms and experiences that support the delivery of content, commerce, services and sales. We create websites, mobile applications, back-end systems, content and data management systems, and other digital environments enabling clients to engage with consumers across the digital ecosystem. We design and implement technology and data strategies to support needed digital services for our clients. We also implement technology and strategies for utilizing digital channels to mobilize and raise funds from proponents and constituents to support political candidates, non-profit groups and issue organizations in the public arena. Lastly, we develop proprietary, in-house software and related technology products, including cookie-less data platforms for advanced audience targeting and activation, software tools for e-commerce applications and innovative applications of text messaging for consumer engagement, which we license to clients using subscription-based SaaS and DaaS models.
Performance Media & Data. We develop omnichannel media strategies and provide coordinated execution for the placement of advertisements across the media funnel including digital channels, performance marketing and analog placements globally. Unlike legacy holding companies that own large amounts of television inventory and therefore must sell it, we take a media-agnostic approach leveraging digital technologies and media in addition to analog advertising. Our services include media buying and planning, ranging across the platforms a modern marketer needs to engage consumers.
Consumer Insights & Strategy. We perform large-scale online surveys, specialized research, and data analytics across the consumer journey to provide strategic insights and guidance that informs business content, product, communications and media strategies for many of the world’s largest companies, including numerous Fortune 100 clients. We have differentiated specialization in brand tracking, theatrical and streaming content and strategy, and technology product design and marketing, and we believe our Agencies are at the forefront of innovation in the field.
Creativity & Communications. We develop holistic, creativity-based content strategies and campaigns from concept to execution through to optimization. These services are consuminginclude strategy development, advertising creation, live events, cross platform engagement, and social media content. We also provide strategic communications, public relations and public affairs services including media relations, thought leadership, social media, executive positioning and visibility.
We group our Agencies into these principal capability categories based on the source of most of their revenue. We also classify Digital Transformation, Performance Media & Data, and Consumer Insights & Strategy as “Digital” though Agencies categorized as Creativity & Communications generate a growingsignificant portion of revenue from creativity and content delivered on digital channels and some, such as Anomaly, do meaningful amounts of digital work that fluctuates as a percentage of revenue. We believe our concentration of digital capabilities today provides a competitive advantage in the marketplace and positions us to benefit from continued digital disruption in the marketing dollars. Overservices industry. We plan to continue to invest in our core digital platforms as well as emerging technologies to effectively support marketing transformation for our clients.
Network Structure & Reportable Segments
Stagwell maintains a 100% ownership position in substantially all of its Agencies, and the last year, digital transformationremainder are majority owned with management of the Agencies owning the remaining equity. Stagwell generally has been meaningfully accelerated, with businesses across all categories relying on the strengthrights to increase ownership of their e-commerce and digital experiences. non-wholly owned subsidiaries to 100% over a defined period of time.
The Company believes these accelerated changes inorganizes its Agencies into three reportable segments: “Integrated Agencies Network,” “Media Network” and the way consumers interact with media and brands are increasing the demand for a broader range of non-advertising marketing communications services (i.e., user experience design, digital products, Artificial Intelligence, Augmented Reality, product innovation, direct marketing, sales promotion, interactive, mobile, strategic communications, research, and public relations), which we expect could have a positive impact on our results of operations.“Communications Network.” In addition, the riseCompany combines and discloses operating segments that do not meet the aggregation criteria as “All Other.” The Company also reports corporate expenses, as further detailed below, as “Corporate.”
The reportable segments are:
•The Integrated Agencies Network includes four integrated operating segments: the Anomaly Alliance, Constellation, the Code and Theory Network, and the Doner Partner Network. These operating networks are organized for go-to-market and collaboration incentive purposes and to facilitate integrated and flexible offerings for our clients. Each integrated network consists of agencies that offer an array of complementary services spanning our core capabilities of Digital Transformation, Performance Media & Data, Consumer Insights & Strategy, and Creativity & Communications. The Agencies included in the operating segments that comprise the Integrated Agencies Network reportable segment are as follows: Anomaly Alliance (Anomaly, Concentric, Hunter, Mono, YML and Scout agencies), the Code and Theory Network (Code and Theory, Forsman & Bodenfors, National Research Group, Observatory, Hello Design and Colle McVoy agencies), Constellation (72andSunny, Crispin Porter Bogusky, Instrument, Team Enterprises, Harris and Redscout agencies) and the Doner Partner Network (Doner, KWT Global, Bruce Mau Design, Vitro, Harris X, Northstar, Veritas and Yamamoto agencies).
These integrated network operating segments share similar characteristics related to (i) the nature of their services; (ii) the type of clients and the methods used to provide services; and (iii) the extent to which they may be impacted by global economic and geopolitical risks. In addition, these operating segments may occasionally compete with each other for new business or have business move between them.
•The Media Network reportable segment is comprised of a single operating segment, our specialist network branded the Stagwell Media Network (“SMN”). SMN serves as a unified media and data management structure with omni-channel media placement, creative media consulting, influencer and business-to-business marketing capabilities. Our Agencies in this segment aim to provide scaled creative performance through developing and executing sophisticated omnichannel campaign strategies leveraging significant amounts of consumer data. SMN’s Agencies combine media buying and planning across a range of digital and traditional platforms (out-of-home, paid search, social media, lead generation, programmatic, television, broadcast, among others) and includes multichannel agencies Assembly, Goodstuff, MMI Agency, and Grason, digital creative & transformation consultancy GALE, B2B specialist Multiview, multi-lingual content agency Locaria, CX specialists Kenna, and travel media experts Ink.
•The Communications Network reportable segment is comprised of a single operating segment, our specialist network that provides advocacy, strategic corporate communications, investor relations, public relations, online fundraising and other services to both corporations and political and advocacy organizations and consists of our Allison & Partners SKDK (including Sloane & Company), and Targeted Victory Agencies.
•All Other consists of the Company’s digital innovation group, Reputation Defender (which was sold in September 2021) and Stagwell Marketing Cloud products such as PRophet.
•Corporate consistsof corporate office expenses incurred in connection with the strategic resources provided to the operating segments, as well as certain other centrally managed expenses that are not fully allocated to the operating segments. These office and general expenses include (i) salaries and related expenses for corporate office employees, including employees dedicated to supporting the operating segments, (ii) occupancy expenses relating to properties occupied by all corporate office employees, (iii) other office and general expenses including professional fees for the financial statement audits and other public company costs, and (iv) certain other professional fees managed by the corporate office. Additional expenses managed by the corporate office that are directly related to the operating segments are allocated to the appropriate reportable segment and the All Other category.
Go-To-Market Strategy
Our global go-to-market strategy is key to our objective of providing our clients with a balanced combination of leading-edge technology and data solutionscreative talent. We go to market in three main ways: as individual Agencies, as networks where collaboration across services is needed and as Stagwell Global when we create multi-region, Stagwell-wide teams.
Unlike legacy holding companies who have renderedfocused on achieving cost synergies by consolidating agencies within their networks, Stagwell focuses on collaboration. We believe it is important for our Agencies to maintain their individual identities to attract the highest quality talent within their capabilities of expertise. Maintaining strong Agency identities within our integrated Agencies and specialist networks provides a structure supporting both individual and joint go-to-market approaches. Maintaining separate Agencies with flexibility to integrate also enables effective management of potential conflicts of interest. Go-to-market collaboration typically occurs on larger engagements requiring services across multiple capabilities or geographies.
To further support collaboration, Stagwell provides financial incentives for Agencies to collaborate with one another through referrals and the sharing of both services and expertise. Network and Agency leaders have components of incentive compensation that are based on Stagwell’s overall performance and the overall performance of their integrated or specialist networks to incentivize go-to-market collaboration.
In addition to our owned Agencies, we maintain a network of go-to-market alliances with like-minded independent Agencies, tech companies and marketing services firms in key markets around the world. These partners, which we refer to as Global Affiliates, enable us to increase our local-market reach and qualify for business opportunities that require enhanced capabilities in specific local markets without taking on additional costs. Launched in early 2021, by December 2021 the Global Affiliate Network had achieved its goal of growing to include more than 50 affiliates.
Our distinct Agency structure enables us to work with multiple clients within the same business sector, and many of our largest clients are served by multiple Agencies or Agencies in our portfolio. The Agencies’ work is supported by a centralized marketing and new business team that fosters collaboration, sources new business opportunities and communicates across industries to drive awareness of our offerings. Additionally, a centralized corporate innovation team develops and invests in proprietary digital marketing products that are distributed by Agencies across the network, further enhancing the value proposition Stagwell Agencies are able to offer clients.
Our Strategy
The key components of the Stagwell strategy are Digital, Integrated, Global, and Strategic (“DIGS”). We believe the DIGS model gives us a sustainable, long-term path to significant growth and supports our primary objectives which are sustaining strong levels of organic growth, increasing our digital revenue mix, increasing international scale, less crucial than it once wasexpanding the average client relationship size, and maintaining strong margins and free cash flow. We believe pursuing these objectives will position us to increase value for our shareholders.
Our strategy is focused around six specific initiatives: 1) Investing in Digital Capabilities, 2) Expanding Addressable Markets, 3) Effective Integration at Scale, 4) Strategic Value Creation Platform, 5) Maintaining a Highly Variable Cost Structure, and 6) Efficient Capital Allocation.
Investing in Digital Capabilities
Our digital businesses serve the areas where we expect the fastest growth in the marketing space and position us to lead the wave of transformation in the industry. By investing in our core digital platforms and introducing proprietary SaaS and DaaS marketing technology (“martech”) products, we aim to increase the digital proportion of our net revenue. We aim to expand our digital capabilities in three main ways:
•First, we intend to continue to invest in our leading digital Agencies like Code and Theory, Instrument and YML. This planned investment includes funding new capabilities and supporting cross-selling via our integrated Agencies network, which has already seen success in 2021.
•Second, we intend to pursue complementary acquisition opportunities to bolster our existing assets in areas such as digital transformation and digital media buying. We have built a successful track record of “bolt-on” acquisitions such
as TrueLogic Software, LLC, Ramenu S.A. and Polar Bear Development S.R.L. (together, “TrueLogic”), a Latin America engineering shop, and Kettle Solutions, LLC (“Kettle”), a content and digital design firm.
•Third, we are investing in the Stagwell Marketing Cloud, a suite of technology products in development or early-stage commercialization spanning influencer marketing, audience segmentation, public relations, immersive experiences and brand insights. These products are licensed to our clients using subscription-based SaaS and DaaS models and distributed by Agencies across our network. We believe the Stagwell Marketing Cloud positions us to serve in-house marketing departments and create recurring, high-value revenue streams in the future.
Expanding Addressable Markets
We are focused on expanding our addressable markets through investments that increase our global footprint as well as adding emerging marketing technologies in areas expected to have strong secular growth. We believe increasing our geographic presence and breadth of capabilities will allow us to significantly grow our average client relationship size over time.
•International Markets: Our strategy for growing our international operations is focused on expanding our media buying, creating significant opportunitiescontent creation and digital capabilities in new markets, which will improve our qualifications for agilelarge multi-regional contracts with the largest global marketers. For example, in December 2021 we acquired Goodstuff, a leading independent media buying agency in the United Kingdom, substantially improving the breadth of our media buying capabilities in that market and modern players.throughout Europe. We also maintain a network of Global marketers now demand breakthroughAffiliates that helps us embed local talent into global and integratedlocal engagements without committing investment capital—enabling us to think globally and act locally simultaneously and deliver creative, ideas,performance, media and no longer require traditional brick-and-mortar communicationstechnology capabilities at the scale required to serve the world’s largest marketers. We believe our Global Affiliates will be a valuable source for acquisitions, providing us the ability to explore strategic fit with our networks prior to making a formal investment. As of December 31, 2021, we had over 50 Global Affiliate partners in everyour network.
•Emerging Marketing Technologies: In addition to the advertising and marketing services market, we believe our investments in the Stagwell Marketing Cloud will position us to optimizeaddress new, rapidly expanding market opportunities, including marketing data, campaign martech, the effectiveness of their marketing efforts. Combined withmetaverse, and AR and VR applications. For example, in January 2021 we launched ARound, which creates augmented reality experiences for live events.
Effective Integration at Scale
We expect to drive significant long-term operating efficiencies from the fragmentationTransactions through initiatives being rolled out over the 36 months following the completion of the media landscape, these factors provide new opportunities for small to mid-sized communications companies like thoseTransactions. We expect synergies will come from implementation of shared services across the Company, elimination of redundancies in the MDCStagwell Media Network, scaling operational resources in lower cost markets, and third-party spend recapture, among other cost-saving initiatives.
Within our client-facing integrated and specialist networks we see further opportunity to achieve operating efficiencies by increasing our non-U.S. based engineering footprint. We are focused on scaling our development capabilities in lower cost markets, specifically Latin America, India, and Southeast Asia. Our engineering talent is primarily focused on building and designing digital platforms, applications, tools, and experiences for our clients and are typically more highly concentrated in our Agencies categorized within our Digital Transformation primary capability. We believe we already have a substantial engineering presence globally – more than 1,150 engineers total – and have developed the necessary skills to support hiring, training and managing large teams outside the United States. We believe these markets offer a significant supply of quality technical talent to meet increasing client demand for high-speed delivery of digital transformation and production services.
Stagwell Value Creation Platform
We believe our engaged, unified corporate team provides a growth platform for value creation through both revenue and cost synergies for our existing Agencies and prospective investments. We are led by a management team with deep industry expertise and a track record of growing and managing marketing services businesses. The Stagwell platform provides a foundation to support efficient, accretive scaling of our global network and our high-growth digital transformation and digital media capabilities. Our corporate objective is to accelerate the growth and improve the profitability of our Agencies, and we believe agencies see strategic value in being part of the Stagwell network.
Our value creation platform has three layers: Client Services, Growth Investment and Shared Services.
Our Client Services layer aims to facilitate revenue growth through go-to-market support. Our Global Solutions team provides a single point of contact for key clients, coordinating our go-to-market strategies for large, multi-regional contracts or business opportunities requiring cross-agency, cross-capability or cross-market services. Our Global Growth team provides prospecting and new business services to our agencies, working in partnership with our Brand team which supports messaging and communications efforts. At the network level, the Stagwell Media Network provides a corporate structure to cost-effectively coordinate our global media placement capabilities, while our Global Affiliate Network positions our agencies to pitch for and win opportunities requiring capabilities in specific local markets.
Our Growth Investment layer is designed to drive continual network evolution and bolsters competitive advantages in key markets, capabilities, and emerging technologies and consists of two teams: centralized investment and innovation. Our central investment team, which has a strong track record of accretive investments, provides expertise in sourcing, negotiating and structuring investments in close partnership with our Agency leadership, to drive efficient scaling of our networks and accelerate growth. In addition marketers now require even greater speed-to-market to driveour investment team, a centralized innovation team provides development capabilities for The Stagwell Marketing Cloud and bespoke client needs.
Our Shared Services layer provides unified back-office systems via Stagwell CORE (“CORE”), the Company’s newly formed platform that focuses on transitioning away from disparate teams, processes and systems and establishing a standardized platform. CORE provides centralized services across back office operational functions, including information technology (“IT”), accounts payable and receivable, real estate, enterprise-level contract administration, and accounting services. With a focus on driving shareholder value by optimizing cost structures and facilitating efficient integration of acquired businesses, CORE’s services are highly standardized with an emphasis on scalability to support Stagwell’s growth.
Maintaining a Highly Variable Cost Structure
We are focused on maintaining a business model that has attractive cash flow, revenue growth and margin expansion and plan to maintain a highly variable cost structure that allows us to be nimble. We aim to focus our investments on people-based businesses that operate with a high percentage of variable costs. Our at-will employment structure positions us to respond rapidly to changing market conditions in order to maintain margins. We also strive to diligently deploy low capital investment strategies. For example, we believe our Global Affiliate Network strategy for expanding international capabilities positions us to maintain a high level of flexibility through macroeconomic cycles.
Our management team has successfully demonstrated an ability to efficiently operate, manage and grow a profitable portfolio of diverse advertising businesses through periods of dramatic changes in consumer behavior, technological advancement and economic cycles. The team has a successful track record of investing, acquisition execution and integration as well as recruiting and retaining the key talent that drives our operating businesses.
Efficient Capital Allocation
We are focused on delivering continued strong organic growth and free cash flow to support efficient capital allocation that generates value for our shareholders. Our primary use of capital is expected to be funding diligently structured, highly accretive investment in businesses we believe will support sustainable future growth by increasing the breadth and depth of our capabilities. We also expect more modest capital allocation towards minimizing shareholder dilution, reducing leverage in order to provide increased financial returns on their marketingflexibility, and media investment, causing them to turn to more nimble, entrepreneurialfunding development of proprietary technology and collaborative communications firms like MDC’s Partner Firms.products for the Stagwell Marketing Cloud.
Our Clients
MDCStagwell serves a large base of clients across the full spectrum of industry verticals. In many cases, we serve the same clients in various geographic locations, across multiple disciplines, and through multiple Partner Firms.Agencies. Representation of a client rarely means that MDCStagwell handles marketing communications for all brands or product lines of the client in every geographical location. During 2020, 20192021 and 2018,2020 the Company did not have a client that accounted for 5%7% or more of revenues. In addition, MDC’sStagwell’s ten largest clients (measured by revenue generated) accounted for approximately 21%, 23%17% and 23%35% of revenue for the yearstwelve months ended December 31, 2021 and 2020, 2019respectively. Historically, client concentration increases during election years due to the cyclical nature of our advocacy Agencies which are Targeted Victory and 2018, respectively.SKDK (including Sloane & Company).
MDC’sStagwell’s agencies have written contracts with many of their clients. As is customary in the industry, these contracts generally provide for termination by either party on relatively short notice. See “Management’s Discussion and Analysis of Financial Condition and Results of Operations — Executive Overview” for a further discussion of MDC’sStagwell’s arrangements with its clients.
Sources of Revenue
Stagwell provides a broad range of services to a large base of clients across a wide spectrum of verticals globally. Stagwell has historically largely focused in North America where the Company was founded, as well as the United Kingdom, but has expanded its global footprint to support clients globally and has a presence in 34+ countries, and an additional 31 countries through our Global Affiliate Network. The primary source of revenue is from agency arrangements in the form of fees for services performed, commissions, and from performance incentives or bonuses. Stagwell’s Agencies have written contracts with many of their clients. As is customary in the industry, these contracts generally provide for termination by either party on relatively short notice. See “Management’s Discussion and Analysis of Financial Condition and Results of Operations — Executive Overview” for a further discussion of Stagwell’s arrangements with its clients.
EmployeesSeasonality
Historically, we have typically generated the highest quarterly revenue during the fourth quarter in each year due to consumer marketing increases from the back-to-school and holiday seasons. In addition, we have typically seen an increase in revenue in the third and fourth quarters during even years because our advocacy business has higher revenue during the biannual U.S. election cycle.
Human Capital
As of December 31, 2020,2021, we employed 4,866 people worldwide.approximately 9,100 full-time employees and approximately 1,100 contractors. The following table provides a breakdown of full timefull-time employees and contractors across MDC’sStagwell’s three reportable segments, the All Other category, and Corporate:
| | | | | | | | |
Segment | | Total |
Integrated Networks - Group AAgencies Network | | 1,5296,250 | |
Integrated Networks - Group BMedia Network | | 1,5062,800 | |
| | |
Media & DataCommunications Network | | 703950 | |
All Other | | 1,06050 | |
Corporate | | 68150 | |
Total | | 4,86610,200 | |
Because of the personal service characternature of the marketing and communications business, our personnel aretalent is of critical importance to our success. Human capital management strategies are developed by senior management, including the management teams of our Partner Firms,Agencies, and are overseen at the holding companycorporate level.
Our human capital management priorities include providing competitive wagesbenefits & compensation, attracting and benefits, professionalretaining talent, supporting learning & development across the network, promoting diversityDiversity & Inclusion, increasing employee engagement, and inclusion and implementing codes of conduct and business ethics throughout the Company.ensuring workplace safety with specific initiatives around COVID-19. At the corporate center,level, centralized human capital management processes include development of human resources governance and policy, executive compensation for senior leaders, across the Company, benefits programs, and succession planning focusing on the performance, development and retention of key senior executives.
Benefits & Compensation
Stagwell provides a full range of competitive benefits including medical, dental, vision, employer-funded HSAs, commuter assistance, 401k and more, offered to full-time employees and their dependents, inclusive of domestic and/or same-sex partners. We offer flexible paid time off as well as accommodations for civic duties, bereavement, and leaves of absence. Stagwell participates in industry-wide salary surveys and utilizes AI-powered compensation software to obtain real-time compensation survey data and analytics and ensure all compensation decisions are data-driven. In addition, we have various stock ownership programs for eligible Stagwell employees.
Attracting & Retaining Talent
Hiring and retaining transformative talent is key to Stagwell’s mission. We supplement agency-led recruiting with central recruiting support. Leveraging our scale, we have developed a broad database of global talent that further enhances our recruiting activities. In addition to utilizing central resources and technology, agency-level recruiting activities include partnerships with colleges/universities, internship programs, referral programs and diversity, equity and inclusion specific pipelining programs. Stagwell’s internal transfer policy also enables employees to explore new positions with other Agencies at the Company’s senior-most executivesCompany to support retention of talent within the broader network.
Learning & Development
At the corporate level, Stagwell invests in both our senior leadership and key rolesup-and-coming leaders through a professional development partnership with a globally recognized leadership development organization. The program is designed to align individual growth with organizational strategy to help achieve success across both. Furthermore, Stagwell provides eligible employees with an annual, flexible professional development budget to utilize if they want to explore more opportunities within their field, acquire new skills, and enhance their contributions to their department and the organization. In addition, each Agency maintains its own policies and development programs suitable to its workforce and leadership goals.
Diversity & Inclusion
We believe the cultures of Stagwell’s individual Agencies are what sets working at Stagwell apart; however, the connective tissue that unites us is our vision for our Agencies and people to work collaboratively across disciplines in an inclusive environment.
Stagwell supports its Agencies through access to high-quality education, resources and technology, which they can use to bring inclusion to life based on their organization’s needs. In addition to providing annual harassment prevention and ethics training globally, we actively collect data modeled after equal employment opportunity classifications with the Partner Firms.
Seasonality
Historically, with some exceptions, we generategoal of ensuring our employee demographics better reflect the highest quarterly revenues duringdiversity of the fourth quarter in each year. The fourth quarter has historically been the period in the yearcommunities in which our workforce operates and is hired from and to identify areas for improvement through corporate engagement and initiatives. In addition, Stagwell aims to continue to grow successful partnerships with diverse vendors, suppliers, contractors, and consultants.
We believe doubling down on creating an inclusive environment, from building internal and external partnerships, fostering the highest volumescollaboration amongst our agencies, to trying out ideas and programs from our teams and agencies, will attract and retain a diverse workforce and that the diversity of media placementsthought creates impact for our clients globally.
Employee Engagement
Regular communication is a commitment at Stagwell. We have quarterly global Town Halls to ensure staff are engaged with and retail-related consumerorganizational goals are shared. And, although in-person events have been limited by the COVID-19 pandemic, our Workplace Experience team hosts a variety of wellness programs at our New York City “HUB” locations at the World Trade Center and, as practicable, in other offices around the world. Our global CEO sends out regular emails to all staff with key updates ranging from new business wins to client work. In addition, the Hive intranet serves as a resource portal for all Stagwell employees.
Significant Factors Affecting our Business and Results of Operations
The most significant factors affecting our business and results of operations include national, regional, and local economic conditions, our clients’ profitability, mergers and acquisitions of our clients, changes in top management of our clients and our ability to retain and attract key employees. New business wins and client losses occur due to a variety of factors. We believe the two most significant factors are (i) our clients’ desire to change marketing occur. See Note 21communication firms and (ii) the digital and data-driven products that our Agencies offer. A client may choose to change marketing communication firms for several reasons, such as a change in leadership where new management wants to retain an agency that it may have previously worked with. In addition, if the client is merged or acquired by another company, the marketing communication firm is often changed. Clients also change firms as a result of the Notesfirm’s failure to the Consolidated Financial Statements included herein for information relating to the Company’s quarterly results.meet marketing performance targets or other expectations in client service delivery.
Regulatory Environment
The marketing and communications services that our agencies provide are subject to laws and regulations in all of the jurisdictions in which we operate. These include laws and regulations that affect the form and content of marketing and communications activities that we produce for our clients and, for our digital services, laws and regulations concerning user privacy, use of personal information, data protection and online tracking technologies. We are also subject to laws and regulations that govern whether and how we can receive, transfer or process data that we use in our operations, including data shared between countries in which we operate. Our international operations are also subject to broad anti-corruption laws. While these laws and regulations could impact our operations, we believe compliance in the normal course of the Company’s business didhas not significantly impactimpacted the services we provide and did not haveor had a material effect on our business, results of operations or financial position. Additional information regarding the impact of laws and regulations on our business is included in Item 1A. Risk Factors under the heading “MDC is subject to regulations and litigation risk that could restrict our activities or negatively impact our revenues.”Factors.
Available Information
Information regardingStagwell Inc. is the successor SEC registrant to MDC Partners Inc. Stagwell Inc.’s Internet website address is www.stagwellglobal.com. The Company’s Annual ReportReports on Form 10-K, quarterly reports on Form 10-Q and current reports on Form 8-K, and any amendments to thesethose reports filed or furnished pursuant to the Exchange Act, will be made available free of charge atthrough the Company’s website at https://www.mdc-partners.com, as soon as reasonably practicablepractical after those reports are electronically filed with, or furnished to, the SEC. From time to time, the Company electronically files such reports withuses its website as a channel of distribution of material company information, including webcasts of earnings calls and other investor events and notifications of news or furnishes them to the Securitiesannouncements regarding its financial performance, including SEC filings, investor events, press releases and Exchange Commission (the “SEC”).earnings releases. The information found on, or otherwise accessible through, the Company’s website is for information purposes onlynot incorporated into, and is included as an inactive textual reference. It shoulddoes not be relied upon for investment purposes, nor is it incorporated by reference intoform a part of, this Annual Report on Form 10-K. The Company’s filings are also available to the public from the SEC’s website at https://www.sec.gov.
Item 1A. Risk Factors
You should carefully consider the risk factors set forth below, as well as the other information contained in this Form 10-K, including our consolidated financial statements and related notes. This Form 10-K contains forward-looking statements that involve risks and uncertainties. Any of the following risks could materially and adversely affect our business, results of operations, financial condition, orcash flows, projected results of operations.and future prospects. Additional risks and uncertainties not currently known to us or those we currently view to be immaterial may also materially and adversely affect our business, results of operations, financial condition, orcash flows, projected results of operations. The following risk factorsand future prospects. These risks are not necessarily presentedexclusive and additional risks to which we are subject include the factors listed under “Note About Forward-Looking Statements” and the risks described in order“Management’s Discussion and Analysis of relative importanceFinancial Condition and should not be considered to represent a complete setResults of all potential risksOperations” in this Form 10-K.
Risk Factor Summary
Some of the factors that could materially and adversely affect our business, financial condition, or results of operation.
Risks Relating to Our Business and Operations
MDC competes for clients in highly competitive industries.
The Company operates in a highly competitive environment in an industry characterized by numerous advertising and marketing agencies of varying sizes, with no single advertising and marketing agency or group of agencies having a dominant position in the marketplace. MDC is, however, smaller than several of its larger industry competitors. Competitive factors include creative reputation, management, personal relationships, quality and reliability of service and expertise in particular niche areas of the marketplace. In addition, because an agency’s principal asset is its people, barriers to entry are minimal, and relatively small agencies are, on occasion, able to take all or some portion of a client’s business from a larger competitor.
While many of MDC’s client relationships are long-standing, companies put their advertising and marketing services businesses up for competitive review from time to time, including at times when clients enter into strategic transactions or experience senior management changes. To the extent that the Company fails to maintain existing clients or attract new clients, MDC’s business, financial condition, operating results,operations and cash flows mayinclude, but are not limited to, the following:
•our business and results of operations have been adversely affected and could in the future be materially adversely affected by the COVID-19 pandemic;
•as a marketing services company, our revenues are highly susceptible to declines as a result of unfavorable economic conditions and future economic conditions could adversely impact our financial condition and results;
•our business depends on generating and maintaining ongoing, profitable client demand for our services and solutions, and a significant reduction in asuch demand could materially adverse manner.affect our results of operations;
MDC’s•our business could be adversely affected if it loses key clients.we fail to retain our existing clients;
MDC’s strategy has been•we face significant competition, and a failure to compete successfully in the markets we serve could harm our business;
•maintaining and enhancing our and our Agencies’ brand and reputation is critical to our business prospects, and harm to our or our Agencies’ brand and reputation may limit our ability to acquire ownership stakesnew clients, retain existing clients and attract and retain qualified personnel;
•our existing client relationships could impair our ability to generate new business or attract and retain qualified personnel;
•if we are unable to adapt and expand our services and solutions in diverse marketing communications businessesresponse to minimize the effects that might arise from the loss of any one client. The loss of one or more clients could materially affect theongoing changes in technology and offerings by new entrants, our results of operations and ability to grow could be impaired;
•if we do not successfully manage and develop our relationships with our Global Affiliate partners or if we fail to anticipate and establish new alliances in new technologies, our results of operations could be adversely affected;
•we are making investments in new product offerings and technologies and may increase such investments in the individual agenciesfuture. These new ventures are inherently risky, and MDC we may never realize any expected benefits from them;
•as a whole.
Our ten largest clients (measured by revenue generated) accounted for approximately 21% of our revenue forglobal business, we are substantially dependent on operations outside the three-year period ended December 31, 2020. A significant reduction in spending on our servicesUnited States, and any failure to manage the risks presented by our largest clients, or the loss of several of our largest clients,international operations could have a material adverse effect on our business, results of operations, financial condition and prospects;
•we are exposed to the risk of client defaults, and in an economic downturn, the risk of a material loss related to such client defaults could significantly increase;
•if we fail to manage our growth effectively, we may be unable to execute our business plan, maintain high levels of customer service, or adequately address competitive challenges;
•natural disasters, terrorist attacks, war, civil disturbances and infrastructure breakdowns could disrupt our business and harm our results of operations;
•we are consolidating our real estate footprint and may incur significant costs in doing so;
•seasonal fluctuations in marketing, research, communications and advertising activity could have a negative impact on our revenue, cash flow and operating results;
•we may not realize the benefits we expect from past acquisitions, including the Transactions;
•we have allocated significant management time and resources to, and expect to incur non-recurring costs for, our ongoing integration efforts in connection with the Transactions;
•In the future, we may acquire other companies in pursuit of growth, which may divert our management’s attention, result in dilution to our shareholders and consume resources that are necessary to sustain our business;
•our business is highly dependent on the services of Mark Penn, our CEO and Chairman;
•if we are unable to keep our supply of skills and resources in balance with client demand around the world and attract and retain professionals with strong leadership skills, our business, the utilization rate of our professionals and our results of operations may be materially adversely affected;
•some of our Agencies rely upon signatory service companies to employ union performers in commercials, and any inability to produce advertisements with union performers could impair our ability to serve our advertising clients and compete;
•we face legal, reputational and financial position.risks from any failure to protect client data from security incidents or cyberattacks;
MDC’s•we are subject to laws and regulations in the United States and other countries in which we operate, including export restrictions, economic sanctions, the FCPA, and similar anti-corruption laws. Compliance with these laws requires significant resources, and non-compliance may result in civil or criminal penalties and other remedial measures;
•our substantial indebtedness could adversely affect our ability to generate new businessraise additional capital to fund our operations, limit our ability to react to changes in the economy or in our industry, expose us to interest rate risk to the extent of our variable rate debt, and prevent us from new and existing clientsmeeting our obligations under our indebtedness;
•we may be limited.unable to service all our indebtedness;
To increase its revenues, MDC needs•we may need additional capital in the future, which may not be available to obtainus. The raising of any additional clients or generate demand for additional services from existing clients. MDC’s ability to generate initial demand for its services from new clients and additional demand from existing clients iscapital may dilute holders’ ownership percentage in our stock;
•our results of operations are subject to such clients’currency fluctuation risks;
•our goodwill, intangible assets and potential clients’ requirements, pre-existing vendor relationships,right-of-use assets may become impaired;
•we have identified material weaknesses in our internal control over financial conditions, strategic plansreporting, and if we continue to fail to maintain an effective system of internal resources,control over financial reporting, we may not be able to accurately report our financial results or prevent fraud. As a result, investors could lose confidence in our financial and other public reporting, which would harm our business;
•our stock price may be volatile;
•if our operating and financial performance in any given period does not meet any guidance that we provide to the public, the market price for our Class A Common Stock, par value $0.001 per share, (the “Class A Common Stock”), may decline; and
•we are a “controlled company” within the meaning of the applicable rules of Nasdaq and, as well asa result, qualify for exemptions from certain corporate governance requirements. Our stockholders will not have the qualitysame protections afforded to stockholders of MDC’s employees, services and reputationcompanies that are not controlled companies, and the breadthinterests of its services. Toour controlling stockholder may differ from the extent MDC cannot generate new business from newinterests of other stockholders.
Risks Related to Our Business and existing clients due to these limitations, MDC’s ability to grow its business and to increase its revenues will be limited.Industry
MDC’sOur business and results of operations have been adversely affected and could in the future be materially adversely affected by the COVID-19 pandemic.
The COVID-19 pandemic is adversely impacting,has had, and is expected tomay continue to adversely impact,have, an adverse effect on our business and results of operations.
As part of efforts to contain the spread of COVID-19, governmental authorities have imposed various restrictions, such as travel bans, stay-at-home orders and quarantines, social distancing measures and temporary business closures. Although these health and safety precautions have been loosened in many cases, the impact of new COVID-19 variants that may emerge cannot be predicted at this time. COVID-19 and the actions taken by governments, businesses and individuals in response to the pandemic have resulted in, and are expected tomay continue to result in, a substantial curtailment of business activities, weakened economic conditions, and significant economic uncertainty.
Many of our existing clients and other marketers have responded to weak economic and financial conditions by reducing their marketing budgets, thereby decreasing the market and demand for our services.services and heightening the challenges associated with attracting new clients. This ishas adversely impactingimpacted and is expected tomay continue to adversely impact our business and results of operations.
In addition, although we have observed an increase in the portion of marketing spend directed toward digital channels and services during the COVID-19 pandemic, this digital shift may not continue at the pace we anticipate or at all, and our emphasis on providing digital-first marketing solutions may not align with long-term client demand. This outcome could impair our ability to generate demand for our services, attract and retain clients, compete with more traditional marketing services firms, and grow, which could have an adverse effect on our business, results of operations, financial condition and prospects.
We arehave also facingfaced, and may continue to face, increased operational challenges as we takein connection with measures to support and protect employee health and safety, including limiting employee travel, closing offices, and implementing work-from-home policies for employees. In particular, our remote work arrangements, coupled with stay-at-home orders and quarantines, posehave posed new challenges for our employees and our ITinformation technology (“IT”) systems, and extended periods of remote work arrangements could strain our business continuity plans and introduce operational risk, including but not limited to cybersecurity and IT systems management risks.
The effects of the COVID-19 pandemic may also limit the resources afforded to or delay the implementation of our strategic initiatives and make it more difficult to develop and market innovative services. If our strategic initiatives are delayed or otherwise modified, such initiatives may not achieve some or all of the expected benefits, which could adversely impact our competitive position, business, results of operations and financial condition. The impact of the COVID-19 pandemic has also exacerbated and may continue to exacerbate other risks discussed herein, any of which could have a material effect on us.
MDC’sAs a marketing services company, our revenues are highly susceptible to declines as a result of unfavorable economic conditions and future economic conditions could adversely impact our financial condition and results.
Advertising, marketing and communications expenditures are sensitive to global, national and regional macroeconomic conditions including those caused by the COVID-19 pandemic, as well as specific budgeting levels and buying patterns. Adverse developments including heightened economic uncertainty could reduce the demand for our services and pose a risk that clients may reduce, postpone or cancel spending on advertising, marketing and corporate communications projects, including economic uncertainty created by the military conflict in Ukraine and resulting economic sanctions against Russia. In the past, some clients have responded to weakening economic conditions with reductions to their marketing budgets, which include discretionary components that are easier to reduce in the short term than other operating expenses. This pattern may recur in the future and could have a material adverse effect on our revenue, results of operations, cash flows and financial position.
Turmoil in the credit markets or a contraction in the availability of credit would make it more difficult for businesses to meet their capital requirements and could lead clients to change their financial relationship with their vendors, including us, which could negatively affect our working capital. In such circumstances, we may need to obtain additional financing to fund our day-to-day working capital requirements, which may not be available on favorable terms, or at all. Even if we take action to respond to adverse economic conditions, reductions in revenue and disruptions in the credit markets by aligning our cost structure and more efficiently managing our working capital, such actions may not be effective.
Our business depends on generating and maintaining ongoing, profitable client demand for our services and solutions, and a significant reduction in such demand could materially affect our results of operations.
Our revenue and profitability depend on the demand for our services and favorable margins, which could be negatively affected by numerous factors, many of which are beyond our control and unrelated to our work product. To increase our revenues and achieve favorable margins, we will need to attract additional clients or generate demand for additional services and products from existing clients, and such demand will depend on factors including clients’ and potential clients’ requirements, pre-existing vendor relationships, financial condition, strategic plans, internal resources and satisfaction with our work product and services, as well as broader economic conditions, competition and the quality of our brands’ employees, services and reputation and the breadth of our services. As described above, volatile, negative or uncertain global economic and political conditions, including in connection with the COVID-19 pandemic, have adversely affected, and could in the future adversely affect, client demand for our services and solutions. In addition, developments in the markets we serve, which may be rapid, could shift demand to services and solutions where we are less competitive, or might require significant investment by us to upgrade, enhance or expand our services and solutions to meet that demand. Companies in the markets we serve sometimes seek to achieve economies of scale and other synergies by combining with or acquiring other companies. If one of our current clients merges or consolidates with a company that relies on another provider for its marketing and related services, we may lose work from that client or lose the opportunity to gain additional work if we are not successful in generating new opportunities from the merger or consolidation. To the extent that we are unable generate sufficient and profitable new business from new and existing clients, our ability to grow our business, increase our revenues and achieve favorable margins will be limited, which could have a material adverse effect on our business, results of operations, financial condition and prospects.
Our business could be adversely affected if it loseswe fail to retain our existing clients.
Our clients may terminate or fails to attract or retain key executives or employees.
Employees, including creative, research, analytics, media, technology development, account and practice group specialists, andreduce the scope of their skills and relationships with clients, are among MDC’s most important assets. An important aspect of MDC’s competitiveness is itsus on short notice. As a services business, our ability to retain key employee and management personnel. Compensation for these key employees is an essential factor in attracting and retaining them, and MDC may not offer a level of compensation sufficient to attract and retain clients is an important aspect of our competitiveness, and client loss, including due to competitors, as a consequence of client consolidation, insolvency or a reduction in marketing budgets due to recessionary economic conditions, or a shift in client spending could have a material adverse effect on our business, results of operations, financial condition and prospects. Many companies, including companies with which we have long-standing relationships, put their advertising and marketing communications business up for competitive review from time to time, and we have lost client accounts in the past as a result of such reviews. Our clients may choose to terminate their contracts, or reduce their relationships with us, on a
relatively short time frame and for any reason, including as a result of such competitive reviews, external factors such as economic conditions or their own financial distress, competition from other marketing services providers or clients’ dissatisfaction with our services, reputation or personnel.
A relatively small number of clients contributes a significant portion of our revenue, which magnifies this risk. In the aggregate, our top ten clients based on revenue accounted for approximately 17% of our revenue for the year ended December 31, 2021, and historically, client concentration has increased during election years due to the cyclical nature of our advocacy Agencies. A substantial decline in a large client’s advertising and marketing spending, or the loss of a significant part of their business, could have a material adverse effect upon our business and results of operations.
In addition, many of our contracts are less than twelve months in duration, and often contain termination provisions requiring only limited notice. If a client is dissatisfied with our services and we are unable to effectively respond to its needs, the client might terminate existing contracts, or reduce or eliminate spending on the services and solutions we provide. Additionally, a client could choose not to retain our Agencies for additional stages of a project, try to renegotiate the terms of its contract or cancel or delay additional planned work. When contracts are terminated or not renewed, we lose the anticipated revenues, and it may take significant time to replace the lost revenues or we may be unsuccessful in our attempt to recover such revenues. Consequently, our results of operations in subsequent periods could be materially lower than expected. The specific business or financial condition of a client, changes in management and changes in a client’s strategy are also factors that can result in terminations, cancellations or delays, and in pressure to reduce costs.
A significant reduction in spending on our services by our largest clients, or the loss of several of our largest clients, could have a material adverse effect on our business, results of operations and financial position.
We face significant competition, and a failure to compete successfully in the markets we serve could harm our business.
The advertising and marketing services business is highly competitive and constantly changing. We compete on the basis of many factors, including the quality (and clients’ perceptions of the quality) of our work, our ability to protect the confidentiality of clients’ and their customers’ data, our relationships with key client personnel, our expertise in particular niche areas or disciplines and our ability to provide integrated services at the scale clients require. Our Agencies compete with a diverse and growing set of marketing services firms and consultancies to maintain existing client relationships and to win new business. Our competitors include not only other large multinational advertising and marketing communications companies, but also smaller entities that operate in local or regional markets as well as new forms of market participants. We are smaller than many of our larger industry competitors, and an agency’s ability to serve clients, particularly large international clients, on a broad geographic basis and across a range of services and technologies is an important competitive consideration. Our smaller size could impair our ability to compete for business, particularly with respect to significant business from large, global enterprises that require integrated global marketing solutions across geographies. We also compete with smaller advertising and marketing communications businesses, and because an agency’s principal asset is often its people, barriers to entry are minimal, and relatively small agencies are, on occasion, able to take all or some portion of a client’s business from a larger competitor. We may also face greater competition due to consolidation of companies in our industry, including through strategic mergers or acquisition. Consolidation activity may result in new competitors with greater scale, a broader footprint, or offerings that are more attractive than ours. This competition could have a negative effect on our ability to compete for new work and skilled professionals. Competitive challenges also arise from rapidly evolving and new technologies in the marketing and advertising space, which create opportunities for new and existing competitors and a need for continued significant investment in tools, technologies and process improvements. As data-driven marketing solutions become increasingly core to the success of our Agencies, any failure to keep up with rapidly changing technologies and standards in this space could harm our competitive position.
In addition, our competitors may compete for client engagements by significantly discounting their services, whether as a short-term effort to win business, in exchange for a client’s promise to purchase other goods and services from the competitor, either concurrently or in the future, or as a result of developing and implementing methodologies that result in superior productivity and price reductions without adversely affecting their profit margins. Price competition could force us to choose between lowering our prices (and suffering reduced operating margins) or losing a client’s business. Any of these key employees.negative effects could significantly impair our results of operations and financial condition.
Our future financial performance is largely dependent upon our ability to compete successfully in the markets we serve. If MDC failswe are unable to hirecompete successfully, we could lose market share and clients to competitors or be forced to accept engagements with unfavorable economic terms, which could have a material adverse effect on our business, results of operations, financial condition and prospects.
Maintaining and enhancing our Agencies’ brands and reputations is critical to our business prospects, and harm to our Agencies’ brands and reputations may limit our ability to acquire new clients, retain existing clients and attract and retain qualified personnel.
We believe our and our Agencies’ brand names and reputations are important corporate assets that help distinguish our services from those of our competitors and also contribute to our efforts to recruit and retain talented employees. However, our or our Agencies’ corporate reputations are potentially susceptible to material damage by events such as disputes with clients, information technology security breaches or service outages, or other delivery failures. Similarly, our or our Agencies’ reputation could be damaged by actions or statements of current or former clients, employees, competitors, vendors, as well as members of the investment community and the media. Such negative attention could adversely affect our business, and damage to our reputations could be difficult and time-consuming to repair, could make potential or existing clients reluctant to select us for new engagements or cause existing clients to terminate their relationships with us, resulting in a sufficient numberloss of business, and could adversely affect our recruitment and employee retention efforts. Damage to our or our Agencies’ reputations could also reduce the value and effectiveness of the Stagwell brand name (or our Agencies’ brand names) and could reduce investor confidence in us, which could have a material adverse effect on the trading price of our Class A Common Stock.
Our existing client relationships could impair our ability to generate new business or attract and retain qualified personnel.
As a marketing services company, we are susceptible to risks related to the clients we serve. Our ability to acquire new clients and retain existing clients is limited by clients’ perceptions of, or policies concerning, conflicts of interest arising from our other client relationships. For example, some companies maintain conflicts of interest policies that prohibit engaging marketing services firms that work with their competitors, and in some circumstances such policies have caused, and may in the future cause our Agencies to lose opportunities with potential clients or to lose existing clients. In addition, although we believe that our portfolio of Agencies may limit some risks in this regard, some of such policies may apply not just to a particular Agency but to an entire marketing services group. If we are unable to maintain multiple Agencies to manage multiple client relationships and avoid potential conflicts of interests, our business, results of operations and financial position may be adversely affected.
In addition, we are subject to reputational risks relating to the clients we serve. In some cases, our Agencies may provide services to clients that are subject to significant controversy and negative press coverage and commentary, including controversy over which we have no control and which may arise at any time. As a service provider to such clients, we may receive negative attention focused on such client relationships, which could damage our or our Agencies’ reputation. Our association with controversial clients and related reputational harm could also impair our ability to attract new clients or retain existing clients and could also harm our ability to attract and retain qualified personnel. Any of these key employees, itconsequences could have a material adverse effect on our business, results of operations, financial condition and prospects.
If we are unable to adapt and expand our services and solutions in response to ongoing changes in technology and offerings by new entrants, our results of operations and ability to grow could be impaired.
Our success depends in part upon our ability to continue to develop and implement services and solutions that anticipate and respond to rapid and continuing changes in marketing technology, consumer habits and industry developments, as well as offerings by new entrants, to serve the evolving needs of our clients. Current areas of significant change include search engine optimization, bots, search engine marketing, social media and influencer and affiliate marketing, email marketing, AR and VR applications, customer relationship and programmatic advertising, which involve the use of mobility-based software platforms, cloud computing, SaaS, and DaaS solutions, artificial intelligence, machine learning and the processing and analyzing of large amounts of data. Technological developments such as these may materially affect the cost and use of technology by our clients and demand for our services, and if we do not sufficiently invest in new technology and industry developments, or if we do not make the right strategic investments to respond to these developments and successfully drive innovation, our services and solutions, our ability to generate demand for our services, attract and retain clients, and our ability to develop and achieve a competitive advantage and continue to grow could be negatively affected.
In addition, we operate in a quickly evolving environment in which there currently are, and we expect will continue to be, numerous new technology entrants. New services or technologies offered by competitors or new entrants may make our offerings, such as the Stagwell Marketing Cloud and other DaaS and SaaS martech products, less differentiated or less competitive, when compared to other alternatives, which may adversely affect our ability to attract and retain clients. Any of these consequences could have a material adverse effect on our business, results of operations, financial condition and prospects.
If we do not successfully manage and develop our relationships with our Global Affiliate partners or if we fail to anticipate and establish new alliances in new technologies, our results of operations could be adversely affected.
Our growth strategy has included partnering with independent marketing services agencies, which we refer to as Global Affiliates, in certain jurisdictions, rather than operating in those markets independently. A portion of our revenue is derived from client engagements that involve services by our Global Affiliates, and we believe our Global Affiliates program is a critical element of our strategy to compete with large incumbent marketing services companies and provide scaled global
marketing services to our clients. If we are unable to maintain our relationships with current Global Affiliates partners and identify new and emerging partners to expand our Global Affiliates network of alliance partners, we may not be able to provide the kinds of scaled global services that we believe clients require or compete effectively. Management succession ateffectively in the market. Our strategy of leveraging our operating units is very importantGlobal Affiliates partners could fail, and the business that we conduct through such partnerships could decrease or fail to grow, for a variety of reasons, including operational difficulties and cultural differences that impair our ability to leverage such partnerships effectively, lack of control over Global Affiliates’ work product and services or clients’ unwillingness to entrust their marketing efforts to numerous entities that are not part of the ongoingsame marketing group.
In addition, our Global Affiliates partnerships involve significant risks that are outside of our control. We are not represented on the management teams, boards of directors or other governing bodies of our Global Affiliates, and therefore do not participate in the day-to-day management of such entities. Because we do not control our Global Affiliates, they may take actions with which we or our clients disagree, which could expose us to reputational damage or impair our ability to attract and retain clients and generate demand for our services and solutions. Additionally, our Global Affiliates are generally not prohibited from competing with us or forming closer or preferred arrangements with our competitors and may expand their own offerings and geographic presence, which could lead them to compete with us in various markets around the world. Our business, financial condition, results of MDC because, as in any service business, the success of a particular agency is dependent upon the leadership of key executivesoperations and management. If key executives were to leave our operating units, the relationships that MDC has with its clientsprospects could be adversely affected.affected by such competition.
MDCIf we do not obtain the expected benefits from our Global Affiliates program for any reason, we may be less competitive, and our ability to offer attractive solutions to our clients may be negatively affected, which could have a material adverse effect on our business, results of operations, financial condition and prospects.
We are making investments in new product offerings and technologies and may increase such investments in the future. These new ventures are inherently risky, and we may never realize any expected benefits from them.
We have made investments to develop new marketing services products and technologies, including the Stagwell Marketing Cloud and other marketing data, campaign martech, AR and VR applications, and we intend to continue investing significant resources in developing and/or acquiring new technologies, tools, features, services, products and offerings. If we do not spend our development budget efficiently or effectively on commercially successful and innovative technologies, or if we encounter significant technical or other challenges with respect to the development of our anticipated product offerings, we may not realize the expected benefits of our strategy. Our new initiatives also have a high degree of risk, as each involves development of new software platforms or other product offerings, unproven business strategies and technologies with which we may have limited prior development or operating experience. Because such offerings and technologies are new, they may involve additional claims and liabilities (including, but not limited to, intellectual property claims), expenses, regulatory challenges, and other risks that we do not currently anticipate.
There can be no assurance that client demand for new products, including the Stagwell Marketing Cloud and other marketing data, campaign martech, AR and VR martech applications, will exist or be sustained at the levels that we anticipate, or that any of these initiatives will gain sufficient traction or market acceptance to generate sufficient revenue to offset any new expenses or liabilities associated with these new investments. It is also possible that products and offerings developed by others will render our products and offerings noncompetitive or obsolete. Further, our development efforts with respect to new products, offerings and technologies could distract management from current operations, and will divert capital and other resources from our more established products, offerings and technologies. Even if we are successful in developing new products, offerings or technologies, regulatory authorities may subject us to new rules or restrictions in response to our innovations that could increase our expenses or prevent us from successfully commercializing new products, offerings or technologies. If we do not realize the expected benefits of our investments, our business, financial condition, results of operations and prospects may be harmed.
As a global business, we are substantially dependent on operations outside the United States, and any failure to manage the risks presented by our international operations could have a material adverse effect on our business, results of operations, financial condition and prospects.
We are a global business, with Agencies operating in 65+ countries. Operations outside the United States represent a significant portion of our revenues and represented approximately 17% of our revenues in 2021. The operational and financial performance of our international businesses are affected by global and regional economic conditions, competition for new business and staff, political conditions, differing regulatory environments and other issues associated with extensive international operations. Conducting our business internationally, particularly in developing markets in which we have limited experience, subjects us to risks that we do not face to the same degree in the United States. These risks include, among others:
•operational and compliance challenges caused by distance, language, and cultural differences, including, in some markets, longer billing collection cycles;
•the resources required to adapt our operations to local practices, laws, and regulations and any changes in such practices, laws, and regulations;
•laws and regulations that may be more restrictive than those in the United States, including commercial laws that can be undeveloped, vague, inconsistently enforced, retroactively applied or frequently changed, laws governing competition, pricing, payment methods, Internet activities, real estate tenancy laws, tax and social security laws, employment and labor laws, email messaging, privacy, location services, collection, use, processing, or sharing of personal information, ownership of intellectual property, and other activities important to our business;
•competition with companies or other services that understand local markets better than we do or that have pre-existing relationships with potential clients in those markets;
•differing levels of social acceptance of our brand, products, and offerings;
•differing levels of local demand for our digital marketing services or the prevalence of e-commerce;
•exposure to business cultures in which improper business practices may be prevalent;
•difficulties in managing, growing, and staffing international operations, including in countries in which foreign employees may become part of labor unions, employee representative bodies, or collective bargaining agreements, and challenges relating to work stoppages or slowdowns;
•fluctuations in currency exchange rates;
•adverse tax consequences, including the complexities of foreign value added tax systems, and restrictions on the repatriation of earnings;
•increased financial accounting and reporting burdens, and complexities associated with implementing and maintaining adequate internal controls;
•difficulties in implementing and maintaining the financial systems and processes needed to enable compliance across multiple jurisdictions;
•import and export restrictions, changes in trade regulation and economic sanctions compliance;
•war, geopolitical tensions and other political, social, and economic instability abroad, such as the ongoing military conflict between Russia and Ukraine, terrorist attacks and security concerns;
•public health concerns or emergencies, such as the current COVID-19 pandemic and other highly communicable diseases or viruses, outbreaks of which have from time to time occurred in various parts of the world in which we operate; and
•reduced or varied protection for intellectual property rights in some markets.
These risks could adversely affect our international operations, which could in turn adversely affect our business, financial condition, results of operations and financial condition. In addition, in developing countries or regions, we may face further risks, such as slower receipt of payments, nationalization, social and economic instability, currency repatriation restrictions and undeveloped or inconsistently enforced commercial laws. For example, we are in the process of winding down our limited operations in Russia, and we are evaluating the effect on our business and operations of the ongoing military conflict between Russia and Ukraine and economic sanctions related thereto. These risks may limit our ability to grow our business and effectively manage our operations in those countries.
We are exposed to the risk of client defaults.defaults, and in an economic downturn, the risk of a material loss related to such client defaults could significantly increase.
MDC’s agenciesCertain of our Agencies often enter into contractual commitments with media providers and production companies and incur expenses on behalf of theirour clients for productions and in order to secure a variety of media time and space, in exchange for which they receive a fee. The difference between the gross production costs and media purchases and the revenue earned by us can be significant. significant, and primarily affects our levels of accounts receivable, expenditures billable to clients, accounts payable and accrued liabilities.
While MDC takeswe take precautions against default on payment for these services (such as credit analysis, advance billing of clients, and in some cases acting as an agent for a disclosed principal), such precautions may fail to mitigate our exposure to clients’ credit risk, and has historically had a very low incidence of default, MDC is still exposed to the risk ofwe may experience significant uncollectible receivables from our clients. TheIn addition, in periods of severe economic downturn, our methods of managing the risk of payment default may be less available or unavailable and the risk of a material loss could significantly increase in periods of severe economic downturn.increase. Such a loss could have a material adverse effect on our results of operations, cash flows and financial position.
MDCRecovery of client financing and timely collection of client balances also depends upon our ability to complete our contractual commitments and bill and collect our contracted revenues. We are generally paid in arrears for our services, and if we are unable to meet our contractual requirements, we may experience delays in collection of and/or be unable to collect our client balances, and if this occurs, our results of operations and cash flows could be adversely affected.
If we are unable to collect our receivables or unbilled services, our business, results of operations, financial condition and cash flows could be materially and adversely affected.
If we fail to manage our growth effectively, we may be unable to execute our business plan, maintain high levels of customer service, or adequately address competitive challenges.
We have experienced significant growth in recent periods, including as a result of the Transactions, and we intend to continue to expand our business in the future. This growth has placed, and any future growth may continue to place, a significant strain on our management, operational and financial infrastructure. Our management will also be required to maintain and expand our relationships with clients, Global Affiliates partners and other third parties and attract new clients, as well as to manage multiple geographic locations.
In addition, our current and planned operations, personnel, systems and procedures might be inadequate to support our future growth and may require us to make additional unanticipated investment in our infrastructure, including additional costs for the expansion of our employee base and our global operations and partnerships as well as marketing and branding costs. Our success and ability to further scale our business will depend, in part, on our ability to manage these changes in a cost-effective and efficient manner. If we cannot manage our growth, we may be unable to take advantage of market opportunities, execute our business strategies or respond to competitive pressures. This could also result in declines in quality or customer satisfaction, increased costs, difficulties in introducing new marketing services or product offerings or other operational difficulties. Any failure to effectively manage growth could adversely affect our business and reputation.
Natural disasters, terrorist attacks, war civil disturbances and infrastructure breakdowns could disrupt our business and harm our results of operations.
Our corporate headquarters is subjectlocated in New York City, which has experienced terrorist attacks, civil disturbance, natural disasters and extreme weather events including hurricanes, floods and fires, and critical resources shortages and infrastructure disruptions, such as localized extended outages of critical utilities or transportation systems. If any such natural disaster or other disturbance or interruption, such as terrorist attacks or war, were to regulationsoccur, such event could prevent us from using all or a significant portion of our headquarters or other facilities, damaged critical infrastructure or otherwise disrupt our operations, which could make it difficult or, in certain cases, impossible, for us to continue our business for a substantial period of time and litigation riskcould require us to make capital expenditures even though we may not have sufficient available resources at such time. Additionally, the proceeds available from our insurance policies may be insufficient to cover any such capital expenditures or other related costs, and our insurance coverage and available resources may not be adequate to cover our losses in any particular case. Any of these occurrences could significantly disrupt our and our Agencies’ ability to deliver solutions and services and operate our and their businesses and could, in consequence, have a material adverse effect on our business, results of operations and financial condition.
In addition, our key technology systems may also be damaged or disrupted as a result of technical disruptions such as electricity or infrastructure breakdowns, including damage to telecommunications cables, computer glitches, power failures and electronic viruses or human-caused events such as protests, riots, labor unrest, terrorist attacks, war and private or state-sponsored cyberattacks. Such events, or any natural or weather-related disaster, could lead to the disruption of information systems and telecommunication services for sustained periods. Any significant failure, damage or destruction of our equipment or systems, or any major disruptions to basic infrastructure such as power and telecommunications systems in the areas in which we operate, could impede our ability to provide solutions to our clients and thus adversely affect their businesses, have a negative impact on our reputation and may cause us to incur substantial additional expenses to repair or replace damaged equipment, internet server connections or information technology systems. Damage or destruction that interrupts our provision of services could restrictadversely affect our activitiesreputation, our relationships with our clients, our ability to administer and supervise our business or negatively impactit may cause us to incur substantial additional expenditure to repair or replace damaged equipment or sites. Even if our revenues.operations are unaffected or recover quickly from any such events, if our clients cannot timely resume their own operations due to a catastrophic event, they may reduce or cancel their use of our services and products, which may adversely affect our results of operations. Any of these events, their consequences or the costs related to mitigation or remediation could have a material adverse effect on our business, results of operations, financial condition and prospects.
AdvertisingOur insurance coverage may not be sufficient to guarantee costs of repairing the damage caused by such disruptive events and such events may not be covered under our policies. Prolonged disruption of our services and solutions, even if due to events beyond our control, could also entitle our clients to terminate their contracts with us or result in other brand and reputational damages, which would have a material adverse effect on our business, results of operations, financial condition and prospects.
We are consolidating our real estate footprint and may incur significant costs in doing so.
In 2020, we consolidated the real estate occupancy of our advertising and marketing agencies in New York City, in order to lower our leasing costs and improve collaboration among our Agencies. In connection with this consolidation, many of our properties have been or will be subleased or abandoned, and we are exploring opportunities for real estate consolidation in other markets. We may not be able to sublease the vacated office spaces on expected terms or at all. If we fail to sublet the leased offices we vacate on the terms we anticipate, we may be required to pay additional rent or may become involved in costly litigation with our commercial landlords, and we may incur additional charges related to the sublease or abandonment of our
leases, any of which consequences could have a material adverse effect on our cash flows, financial condition and results of operations.
Seasonal fluctuations in marketing, research, communications and advertising activity could have a negative impact on our revenue, cash flow and operating results.
Our revenue, cash flow, operating results and other key operating and performance metrics vary from quarter to quarter due to the seasonal nature of our clients’ spending on the services we provide. For example, clients tend to devote more of their advertising budgets to the fourth calendar quarter to coincide with consumer holiday spending, and we typically generate our highest quarterly revenue during the fourth quarter in each year. Political advertising and related activity have also historically caused our revenue to increase during election cycles, which is most pronounced in even years, in particular during the third and fourth quarters of such years, and decrease during other periods. If our growth rate declines or seasonal spending becomes more pronounced, seasonality could have a more significant impact on our revenue, cash flow and operating results from period to period.
Risks Related to Strategic Transactions
We may not realize the benefits we expect from past acquisitions, including the Transactions.
We may be unable to realize the benefits we expect from our past strategic transactions, including the Transactions, for a variety of reasons, including due to our failure to effectively integrate newly acquired businesses into our operations, because of errors in our forecasting or for numerous other reasons, including factors that we do not control, such as the reactions of existing and potential clients, employees, regulators and investors.
Our ongoing integration efforts following the Transactions are subject to government regulation, both domesticsignificant risks and foreign. There has been an increasing trend in the United States for advertisers to resort to litigation and self-regulatory bodies to challenge comparative advertising on the grounds that the advertising is false and deceptive. Moreover, there has recently been an expansion of specific rules, prohibitions, media restrictions, labeling disclosures, and warning requirementsuncertainties, including with respect to advertisingour ability to realize our anticipated synergies and cost savings, our ability to retain and attract executives, employees and clients, the diversion of management’s attention from other business concerns, and undisclosed, unknown or potential legal liabilities of the acquired company. Our failure to address these risks or other problems encountered in connection with the Transactions and any past or future acquisitions and other strategic transactions could cause us to fail to realize their anticipated benefits, incur unanticipated liabilities and harm our business generally.
Even if we are able to integrate the combined businesses successfully, this integration may not result in the realization of the full benefits of the growth and other opportunities, or the synergies and cost savings, that we currently expect from the Transactions within the anticipated time frame, or at all. Furthermore, the anticipated benefits or value of our acquisitions and other strategic transactions, including the Transactions, may not be achievable, particularly as the achievement of the benefits are in many important respects subject to factors that we do not and cannot control, including the reaction of third parties with whom we do business and the reactions of investors. As a result of the Transactions, we have significantly more revenue, expenses, assets and employees than prior to the Transactions, and we assumed certain liabilities and other obligations of the pre-merger entities. The Company may not successfully or cost-effectively integrate the combined businesses.
We have allocated significant management time and resources to, and expect to incur non-recurring costs for, certain products. Proposalsour ongoing integration efforts in connection with the Transactions.
We and our management have allocated and continue to allocate time and resources to our ongoing integration efforts following the Transactions, including related and incidental activities. Integration of the legacy SMG and MDC businesses has been madeand is expected to bancontinue to be complex, costly and time-consuming, requires significant management attention and resources, may disrupt our business, and may ultimately be unsuccessful. Risks and difficulties of integration include, among others, the advertisingdiversion of management attention to integration matters, increased difficulty retaining existing clients and obtaining new customers, difficulties attracting and retaining employees and the added strain on our executives of managing the expanded operations of a significantly larger company, any of which could adversely impact the effectiveness of our management team, the effectiveness of our integration efforts and the future performance of our combined company, which could harm our business, prospects, results of operations and financial condition.
In addition, we have incurred or expect to incur a number of non-recurring costs associated with our integration efforts, including costs associated with our pursuit of synergies and cost efficiencies following the Transactions. While we expect the benefits of such efforts to offset these costs over time, this net benefit may not be achieved in the short term or at all, and the actual costs we incur in connection with our integration efforts could exceed our estimates. These combined factors could adversely affect our business, results of operations and financial condition.
In the future, we may acquire other companies in pursuit of growth, which may divert our management’s attention, result in dilution to our shareholders and consume resources that are necessary to sustain our business.
Our business strategy includes engaging in strategic mergers, acquisitions and investments to bolster our capabilities or expand our reach in particular areas. Through the acquisitions we pursue, we may seek opportunities to add to or enhance the services and solutions we provide, to enter new industries or expand our client base, or to strengthen our global presence and
scale of operations. Negotiating these transactions can be time consuming, difficult and expensive, and our ability to complete these transactions may be subject to conditions or approvals that are beyond our control, including anti-takeover and antitrust laws in various jurisdictions. Consequently, these transactions, even if undertaken and announced, may not close. An acquisition, investment or new business relationship may result in unforeseen operating difficulties and expenditures. In particular, we may encounter difficulties assimilating or integrating the businesses, technologies, services, products, personnel or operations of acquired companies, particularly if the key personnel of the acquired company choose not to work for us, the acquired company’s technology is not easily compatible with ours or we have difficulty retaining the clients of any acquired business due to changes in management or otherwise. In addition, we may not accurately forecast the financial impact of an acquisition transaction, including accounting charges.
Mergers or acquisitions may also disrupt our business, divert our resources and require significant management attention that would otherwise be available for the development of our business. Moreover, the anticipated benefits of any merger, acquisition, investment or similar partnership may not be realized or we may be exposed to unknown liabilities, including litigation against the companies we may acquire, for example from failure to identify all of the significant risks or liabilities associated with the target business. For one or more of those transactions, we may:
•issue additional equity securities that would dilute our shareholders;
•use cash that we may need in the future to operate our business;
•incur debt that may place burdensome restrictions on our operations or cash flows;
•incur large charges or substantial liabilities; or
•become subject to adverse tax consequences, substantial depreciation or amortization expenses, impairment of goodwill and/or purchased long-lived assets, restructuring charges, deferred compensation or other acquisition-related accounting charges.
Any of these risks could materially and adversely affect our business, financial condition, results of operations and prospects.
Risks Related to Our Employees and Human Resources
Our business is highly dependent on the services of Mark Penn, our CEO and Chairman.
We depend on the continued services and performance of our key personnel, including our CEO and Chairman, Mark Penn. Although we have entered into an employment agreement with Mr. Penn, the agreement has no specific productsduration and to impose taxes on or deny deductions for advertising which, if successful, mayconstitutes at-will employment. The loss of key personnel, including Mr. Penn, could disrupt our operations and have an adverse effect on advertising expendituresour business.
If we are unable to keep our supply of skills and consequently,resources in balance with client demand around the world and attract and retain professionals with strong leadership skills, our business, the utilization rate of our professionals and our results of operations may be materially adversely affected.
Employees, including creative, research and data acquisition, analytics and data science, media, technology development, content development, account and practice group specialists, and their skills and relationships with clients, are among our most important assets. Our success is dependent, in large part, on MDC’s revenues.our ability to keep our supply of marketing services skills and capabilities in balance with client demand around the world and our ability to attract and retain personnel with the knowledge and skills to lead our business globally. We must hire or reskill, retain and motivate appropriate numbers of talented people with diverse skills in order to serve clients across the globe, respond quickly to rapid and ongoing changes in demand, technology, industry and the macroeconomic environment, and continuously innovate to grow our business. For example, if we are unable to hire or retrain our employees to keep pace with the rapid and continuous changes in technology and the industries we serve, we may not be able to innovate and deliver new services and solutions to fulfill client demand. There is competition for scarce talent with market-leading skills and capabilities in new technologies, and our competitors have directly targeted our employees with these highly sought-after skills and will likely continue to do so. As a result, we may be unable to cost-effectively hire and retain employees with these market-leading skills, which may cause us to incur increased costs, or be unable to fulfill client demand for our services and solutions.
CertainWe are particularly dependent on retaining management and leadership of MDC’s agencies produce softwareour Agencies with critical capabilities. Management succession at our Agencies is very important to the ongoing results of our company because, as in any service business, the success of a particular Agency depends in part upon the leadership of key executives and e-commerce toolsmanagement. If we are unable to manage management succession at the Agency level, our ability to innovate, generate new business opportunities and effectively lead large and complex client relationships and marketing services projects could be jeopardized. We depend on identifying, developing and retaining top talent to innovate and lead our businesses. This includes developing talent and leadership capabilities in emerging markets, where the depth of skilled employees may be limited. Our ability to expand in our
key markets depends, in large part, on our ability to attract, develop, retain and integrate both leaders for theirthe local business and people with critical capabilities.
Similarly, our profitability depends on our ability to effectively source and staff people with the right mix of skills and experience to perform services for our clients, including our ability to transition employees to new assignments on a timely basis. The costs associated with recruiting and training employees are significant. If we are unable to effectively deploy our employees globally and remotely on a timely basis to fulfill the needs of our clients, our profitability could suffer.
At certain times and in certain geographies, we have found and may continue to find it difficult to hire and retain a sufficient number of employees with the skills or backgrounds to meet current and/or future demand in a cost-effective manner. In these product offeringscases, we might need to redeploy existing personnel or increase our reliance on subcontractors to fill our labor needs, and if not done effectively, our profitability could be negatively impacted. Additionally, as demand for our services and solutions increases, we may be unable to hire and retain people with the skills necessary to meet demand, and we have become increasingly subjectin the past experienced and may continue to litigation basedexperience wage inflation and other increases to compensation expense, which puts upward pressure on allegations of patent infringement or other violations of intellectual property rights. Asour costs and may adversely affect our profitability if we expandare unable to recover these product offerings, the possibility of an intellectual property claim against MDC grows. Any such claim, with or without merit, could result in costly litigation and distract management from day-to-day operations.increased costs. If we are not successful in defending such claims, wethese initiatives, our business, results of operations, financial condition and prospects could be requiredadversely affected.
Some of our Agencies rely upon signatory service companies to stop offeringemploy union performers in commercials, and any inability to produce advertisements with union performers could impair our ability to serve our advertising clients and compete.
Some of our creative services Agencies have not entered into the Screen Actors Guild - American Federation of Television and Radio Artists (“SAG-AFTRA”) Commercials Contract, an industry contract form for commercial advertising, and instead have generally contracted with signatory service companies, which are parties to the SAG-AFTRA Commercials Contract, to employ SAG-AFTRA union performers appearing in television, new media, and other commercials produced by those Agencies. SAG-AFTRA has recently persuaded the principal signatory service companies to change the way such signatory service companies do business. These changes may make it more cumbersome and expensive for advertising agencies which have not entered into the SAG-AFTRA Commercials Contract to produce advertisements using SAG-AFTRA members, and in some cases may preclude the use of SAG-AFTRA members in the production of commercials by certain of our Agencies. Because SAG-AFTRA members comprise a significant proportion of performing talent available for commercials, any inability of our Agencies to produce commercials using union performers could materially limit such Agencies’ access to qualified performing talent, reduce the amount of business conducted by such Agencies and impair their ability to compete with agencies that are able to employ union performers, which could in turn have a material adverse effect on our business, results of operations, financial position and results of operations.
Risks Related to Data Privacy and Cybersecurity
We face legal, reputational and financial risks from any failure to protect client data from security incidents or cyberattacks.
We and our third-party service providers, such as our cloud service providers that store, transmit and process data, rely on information technologies and infrastructure, which we use to manage our business, including digital storage of client marketing and advertising information and developing new business opportunities. Increased cybersecurity threats and attacks, such as security breaches, are becoming more sophisticated and pose a risk to our systems and networks. In addition, undiscovered vulnerabilities in our products or services could expose us or our clients to hackers or other unscrupulous third parties who develop and deploy viruses and other malicious software programs that could attack our products, services and business.
We are dependent on information technology networks and systems to securely process, transmit and store electronic information and to communicate among our locations around the world and with our people, clients, Global Affiliates partners and vendors. As the breadth and complexity of this infrastructure continues to grow, including as a result of the increasing reliance on, and use of, mobile technologies, social media and cloud-based services, the risk of security incidents and cyberattacks (including state-sponsored cyberattacks) has increased. In 2020 and 2021, the overwhelming majority of our workforce temporarily transitioned to working from home during the COVID-19 pandemic. The increase in the number of our employees working from home may increase our risk of cybersecurity incidents and any breakdown or breach in our systems or data-protection policies, or those of our third-party service providers, could adversely affect our reputation or business. Such incidents could lead to shutdowns or disruptions of or damage to our systems and those of our clients, Global Affiliates partners and vendors, and unauthorized disclosure of sensitive or confidential information, including personal data and proprietary business information. Also, given the unpredictability of the timing, nature and scope of such cybersecurity threats and attacks, we may be unable to anticipate attempted security breaches and, in turn, implement adequate preventative measures. Our systems and processes to protect against, detect, prevent, respond to and mitigate cybersecurity incidents and our organizational training for employees to develop an understanding of cybersecurity risks and threats may be unable to prevent material security breaches, theft, modification or loss of data, employee malfeasance (including improper use of social media) and additional known and unknown threats. Furthermore, mitigating the risk of future cybersecurity threats or attacks could result in additional operating and capital costs in systems technology, personnel, monitoring and other investments. We have experienced, and may again experience, data security incidents resulting from unauthorized access to our and our service providers’ systems and unauthorized acquisition of our data and our clients’ data, including inadvertent disclosure,
misconfiguration of systems, phishing ransomware or malware attacks. In addition, certain of our clients may experience breaches of systems and cloud-based services enabled by or provided by us.
In providing services and solutions to clients, we often manage, utilize and store sensitive or confidential client or other data, including personal data and proprietary information, and we expect these services, pay monetary damages, enter into royaltyactivities to increase, including through the use of artificial intelligence, bots and cloud-based analytics. Security breaches, improper use of our systems and other types of unauthorized access to our systems, data, and information by employees and others may pose a risk that data may be exposed to unauthorized persons or licensing arrangements, or satisfy indemnificationto the public. We have access to sensitive data, personal data, and information that is subject to various data privacy laws and regulations, which have obligations that are triggered in the event of a breach. Unauthorized disclosure of, denial of access to, or other incidents involving sensitive or confidential client, vendor, Global Affiliates partner or our own data, whether through systems failure, employee negligence, fraud, misappropriation, or cybersecurity, ransomware or malware attacks, or other intentional or unintentional acts, could damage our reputation and our competitive positioning in the marketplace, disrupt our or our clients’ business, cause us to lose clients and result in significant financial exposure and legal liability. Similarly, unauthorized access to or through, denial of access to, or other incidents involving, our software and IT supply chain or SaaS providers, our service providers’ information systems or those we develop for our clients, whether by our employees or third parties, including a cyberattack by computer programmers, hackers, members of organized crime and/or state-sponsored organizations, who continuously develop and deploy viruses, ransomware, malware or other malicious software programs or social engineering attacks, could result in negative publicity, significant remediation costs, legal liability, damage to our reputation and government sanctions and could have with somea material adverse effect on our results of our clients. Such arrangements may cause our operating marginsoperations. Cybersecurity threats are constantly expanding and evolving, becoming increasingly sophisticated and complex, increasing the difficulty of detecting and defending against them and maintaining effective security measures and protocols.
We are subject to decline.extensive data privacy laws and regulations.
In addition, laws and regulations related to consumer privacy, use of personal information and digital tracking technologies have been proposed or enacted in the United States and certain international markets (including the European Union’s General Data Protection Regulation, or “GDPR,” the proposed updated European Union “ePrivacy Regulation” and the recently enacted California Consumer Privacy Act, or “CCPA”). Further in the United States, both Congress and state legislatures, along with federal regulatory authorities, have continued to increase their attention on advertising and the collection and use of data, including personal data. At the federal level, while to date there has not been any successful efforts in enacting data privacy legislation, if successfully introduced, it would create additional regulatory and compliance obligations, legal risk exposure, and could significantly impact our business activities. At the state level, in California the California Privacy Rights Act, or “CPRA,” was voted into law by ballot measure in November 2020, which will take effect on January 1, 2023. The CPRA significantly modifies the CCPA, including by imposing additional data privacy and protection obligations on covered companies and expanding consumer rights with respect to certain sensitive personal data. It will also create a new California data protection agency specifically tasked to enforce the law, which will likely result in increased regulatory scrutiny of covered businesses in the areas of data protection and security. Also, Virginia has adopted a new state data protection act referred to as the Virginia Consumer Data Protection Act, which is set to take effect on January 1, 2023. Further, Colorado has adopted a new state data protection act titled the Colorado Privacy Act, which is set to take effect on July 1, 2023. Similar laws have been proposed in other states, and if passed, the Company could still be subject to such laws regardless of whether the Company has operations or a physical presence in the applicable state. We face increasing costs of compliance in an uncertain regulatory environment and any failure or perceived failure to comply with these legal requirements could result in regulatory penalties or other legal ability. Also, any such laws may also have potentially conflicting requirements that would make compliance challenging, as well as potentially resulting in further uncertainty and requiring the Company to incur additional costs and expenses in an effort to comply. Furthermore, these laws and regulations may impact the efficacy and profitability of certain digital marketing and analytics services we provide to clients, making it difficult to achieve our clients’ goals. These and other related factors could affect our business and reduce demand for certain of our services, which could have a material adverse effect on our results of operations and financial position.
Compliance with data privacy laws requires ongoing investment in systems, policies and personnel and will continue to impact our business in the future by increasing legal,, operational and compliance costs. While we have taken steps to comply with data privacy laws, we cannot guarantee that our efforts will meet the evolving standards imposed by governmental and regulatory agencies, including data protection authorities. In the event that we are found or suspected to have violated data privacy laws, we may be subject to additional potential private consumer, business partner or securities litigation, regulatory inquiries, governmental investigations and proceedings and we may incur damage to our reputation.Any such developments may subject us to material fines and other monetary penalties and damages, divert management’s time and attention, and lead to enhanced regulatory oversight, all of which could have a material adverse effect on our business and results of operations.
SomeRisks Related to Litigation and Regulation
Litigation or legal proceedings could expose us to significant liabilities and have a negative impact on our reputation or business.
From time to time, we have been and may in the future be party to various claims and litigation proceedings. We evaluate these claims and litigation proceedings to assess the likelihood of MDC’s Partner Firms rely upon signatory serviceunfavorable outcomes and to estimate, if possible, the amount of potential losses. Based on these assessments and estimates, we establish reserves, as appropriate. These assessments and estimates are based on the information available to management at the time and involve a significant amount of management judgment. Although we are not currently party to any litigation that we consider material, actual outcomes or losses may differ materially from our assessments and estimates.
We and certain of our Agencies produce software and e-commerce tools for clients, including the Stagwell Marketing Cloud and other martech products, and such types of software and e-commerce product offerings have become increasingly subject to litigation based on allegations of patent infringement or other violations of intellectual property rights. As we expand these product offerings, the possibility of an intellectual property claim against us grows.
In addition, securities class action lawsuits and derivative lawsuits are often brought against public companies to employ union performers in commercials.
Some of MDC’s creative agencies that have not entered into acquisition, merger or other business combination agreements. We have been and may in the SAG-AFTRA Commercials Contractfuture be the target of securities and shareholder litigation.
Any such claims or other claims against us, with or without merit, could result in costly litigation and divert management from day-to-day operations and resources from our business. We cannot be certain that we would be successful in defending against any such claims. Any litigation to which we are a party may result in an onerous or unfavorable judgment that may not be reversed on appeal, or we may decide to settle lawsuits on similarly unfavorable terms. If we are not successful in defending such claims, we could be required to rebrand, redesign or stop offering these products or services, pay monetary damages or fines, enter into royalty or licensing arrangements, satisfy indemnification obligations that we have traditionally used signatory service companies,with some of our clients or make changes to our business practices, any of which could have an adverse effect on our business, reputation, results of operations, financial condition and prospects.
Even when these claims are parties tonot meritorious, the SAG-AFTRA Commercials Contract, to employ SAG-AFTRA union performers appearingdefense of these claims may divert our management’s attention and may result in television, new media,significant expenses. The results of litigation and other commercials produced by those agencies.SAG-AFTRA has recently persuaded the principal signatory service companies to change the way such signatory service companies do business.These changes willlegal proceedings are inherently uncertain, and adverse judgments or settlements in some of these legal disputes may result in adverse monetary damages, penalties or injunctive relief against us, which could have a material adverse effect on our financial position, cash flows or results of operations. Any claims or litigation, even if fully indemnified or insured, could damage our reputation and make it more cumbersomedifficult to compete effectively or to obtain adequate insurance in the future.
Furthermore, while we maintain insurance for certain potential liabilities, such insurance does not cover all types and expensiveamounts of potential liabilities and is subject to various exclusions as well as caps on amounts recoverable. Even if we believe a claim is covered by insurance, insurers may dispute our entitlement to recovery for advertising agenciesa variety of potential reasons, which have not entered intomay affect the SAG-AFTRA Commercials Contract to produce advertisements using SAG-AFTRA members,timing and, in some cases may precludeif the use of SAG-AFTRA members in a production.If a Partner Firm is unable to produce a commercial using a union performer, it may reduceinsurers prevail, the amount of business conducted by such Partner Firm.Accordingly, if SAG-AFTRA’s recentour recovery.
We are subject to industry regulations and other legal or reputational risks that could restrict our activities or negatively impact our performance or financial condition.
Our industry is subject to government regulation and other governmental action, both in the United States and internationally. We and our clients are subject to specific rules, prohibitions, media restrictions, labeling disclosures and warning requirements applicable to advertising for certain products. Governmental entities, self-regulatory bodies and consumer groups may also challenge advertising through legislation, regulation, judicial actions or otherwise, for example on signatory service companies are not modified, itthe grounds that the advertising is false and deceptive or injurious to public welfare. Moreover, there has recently been an expansion of specific rules, prohibitions, media restrictions, labeling disclosures, and warning requirements with respect to advertising for certain products. Any regulatory or judicial action that affects our ability to meet our clients' needs or reduces client spending on our services could have a material adverse effect on our business, results of operations, financial position and financial position.prospects.
Existing and proposed laws and regulations, in particular in the European Union and the United States, concerning user privacy, use of personal information and online tracking technologies could also affect the efficacy and profitability of internet-based, digital and targeted marketing. We are subject to laws and regulations that govern whether and how we can transfer, process or receive certain data that we use in our operations. For example, federal laws and regulations governing privacy and security of consumer information generally apply to our clients and/or to us as a service provider. These laws and regulations include, but are not limited to, the federal Fair Credit Reporting Act, the Gramm-Leach-Bliley Act and regulations implementing its information safeguarding requirements, the Junk Fax Prevention Act of 2005, the Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003, the Telephone Consumer Protection Act, the Do-Not-Call-Implementation Act, applicable Federal Communications Commission telemarketing rules (including the declaratory ruling affirming the blocking of unwanted robocalls), the Federal Trade Commission Privacy Rule, Safeguards Rule, Consumer
We rely extensivelyReport Information Disposal Rule, Telemarketing Sales Rule, Risk-Based Pricing Rule, Red Flags Rule, and the CCPA. Laws of foreign jurisdictions, such as Canada's Anti-Spam Law and Personal Information Protection and Electronic Documents Act, and the GDPR similarly apply to our collection, processing, storage, use, and transmission of protected data. The European Union, for example, has recently tightened its rules on information technology systemsthe transferability of data to the United States. Collection, processing, and cybersecurity incidents could adversely affect us.
We rely on information technologies and infrastructure to manage our business, including digital storage of client marketingbiometric identifiers has come under increasing regulation and advertising informationis the subject of class action litigation. The costs of compliance with these laws and developingregulations may increase in the future as a result of the implementation of new business opportunities. Increased cybersecurity threatslaws or regulations, such as the GDPR and attacks, which are becoming more sophisticated, pose a risk to our systemsthe CCPA, or changes in interpretations of current ones, such as the interpretation of existing consumer protection laws as imposing restrictions on the online collection, storage and networks. Security breaches, improper use of our systemspersonal data. See “—Risks Related to Data Privacy and unauthorized accessCybersecurity—We are subject to ourextensive data and information by employees and others may pose a risk that sensitive data may be exposed to unauthorized persons or to the public. We also have access to sensitive or personal data or information that is subject to privacy laws and regulations. Our systems” Any failure on our part to comply with these legal requirements, or their application in an unanticipated manner, could harm our business and processesresult in penalties or significant legal liability. The imposition of restrictions on certain technologies by private market participants in response to protect against, detect, prevent, respond to and mitigate cybersecurity incidents andprivacy concerns could also have a negative impact on our organizational training for employees to develop an understanding of cybersecurity risks and threats may bedigital business. If we are unable to prevent material security breaches, theft, modificationtransfer data between countries and regions in which we operate, or loss ofif we are prohibited from sharing data employee malfeasanceamong our products and additional known and unknown threats. In addition,services, it could affect the manner in which we use third-party service providers, including cloud providers, to store, transmit and process data. Any breakdownprovide our services or breach in our systems or data-protection policies, or those of our third-party service providers, could adversely affect our reputationfinancial results.
Legislators, agencies and other governmental entities, as well as consumer groups, may also continue to initiate proposals to ban the advertising of specific products, such as alcohol, tobacco or business.
MDC is consolidating its real estate footprintmarijuana products, and to impose taxes on or deny deductions for advertising, which, if successful, may incur significant costs in doing so.
In 2020, MDC consolidatedhinder our ability to accomplish our clients’ goals and have an adverse effect on advertising expenditures and, consequently, on our revenues. Governmental action, including judicial rulings, on the real estate occupancyrelative responsibilities of its advertisingclients and their marketing agencies for the content of their marketing can also impact our operations. We could also suffer reputational risk as a result of governmental or legal action or from undertaking work that may be challenged by consumer groups or considered controversial.
We are subject to laws and regulations in New York City,the United States and other countries in orderwhich we operate, including export restrictions, economic sanctions, the FCPA, and similar anti-corruption laws. Compliance with these laws requires significant resources, and non-compliance may result in civil or criminal penalties and other remedial measures.
We are subject to lowermany laws and regulations that restrict our leasing costsinternational operations, including laws that prohibit activities involving restricted countries, organizations, entities and improve collaboration among our agencies. In consolidation, many of MDC’s legacy properties will be orpersons that have been subleasedidentified as unlawful actors or abandoned. In 2020, MDC incurred a chargethat are subject to U.S. sanctions. The U.S. Office of $22.7 million associatedForeign Assets Control (“OFAC”), and other international bodies have imposed sanctions that prohibit us from engaging in trade or financial transactions with certain countries, businesses, organizations and individuals. For example, in February 2022, following Russia’s invasion of Ukraine, the impairment of right-of-use lease assetsUnited States and related leasehold improvementsother countries announced economic sanctions against Russia, and the accelerationUnited States and other countries could impose wider sanctions and take other actions should the conflict further escalate. While we maintain limited operations in Russia, it is difficult to anticipate the effect such sanctions may have on us, and compliance with any further sanctions imposed or actions taken by the United States or other countries, as well as the effect of variable lease expenses relating to these and similar actions. In addition, MDC is exploring opportunities for real estate consolidation in other markets.MDCcurrent or further economic sanctions (and any retaliatory responses thereto) may not be able to sublease its vacated office spaces on expected terms or at all. If we fail to sublet on expected terms the vacated leased offices, there could be a materialotherwise have an adverse effect on our cash flows,operations.
We are also subject to the Foreign Corrupt Practices Act (“FCPA”), and anti-bribery and anti-corruption laws in other countries. The FCPA prohibits U.S. businesses and their representatives from offering to pay, paying, promising to pay or authorizing the payment of money or anything of value to a foreign official in order to influence any act or decision of the foreign official in his or her official capacity or to secure any other improper advantage in order to obtain or retain business. The FCPA also obligates companies whose securities are listed in the United States to comply with accounting provisions requiring us to maintain books and records, which in reasonable detail, accurately and fairly reflect the transactions and dispositions of the assets of the corporation, including international subsidiaries, if any, and to devise and maintain a system of internal accounting controls sufficient to provide reasonable assurances regarding the reliability of financial conditionreporting and resultsthe preparation of operations.financial statements. Globally, other countries have enacted anti-bribery and anti-corruption laws similar to the FCPA, such as the Anti-Graft and Corrupt Practices Act in the Philippines and the U.K. Bribery Act 2010, all of which prohibit companies and their intermediaries from bribing government officials for the purpose of obtaining or keeping business or otherwise obtaining favorable treatment. We operate in many parts of the world that have experienced government corruption to some degree, and, in certain circumstances, strict compliance with anti-bribery laws may conflict with local customs and practices, although adherence to local customs and practices is generally not a defense under U.S. and other anti-bribery laws.
Our compliance program contains controls and procedures designed to ensure our compliance with the FCPA, OFAC and other sanctions, and laws and regulations. The continuing implementation and ongoing development and monitoring of our compliance program is time consuming and expensive and could result in the discovery of compliance issues or violations by us or our employees, independent contractors, subcontractors or agents of which we were previously unaware. In addition, due to uncertainties and complexities in the regulatory environment and dynamic developments in the scope of such regulations (including with respect to economic sanctions imposed by the United States and other jurisdictions against Russia), we cannot be sure that regulators will interpret laws and regulations the same way we do, or that we will be in full compliance with applicable laws and regulations.
Risks RelatingAny violations of these or other laws, regulations and procedures by our employees, independent contractors, subcontractors and agents, including third parties we associate with or companies we acquire, could expose us to Our Financial Condition and Results
Future economic and financial conditions could adversely impact our financial condition and results.
Advertising, marketing and communications expenditures are sensitive to global, national and regional macroeconomic conditions, as well as specific budgeting levels and buying patterns. Adverse developments including heightened economic uncertainty could reduce the demand for our services,administrative, civil or criminal penalties, fines or business restrictions, which could have a material adverse effect on our revenue, results of operations, cash flows and financial position.
a. As a marketing services company, our revenues are highly susceptible to declines as a result of unfavorable economic conditions.
Global economic conditions affect the advertising and marketing services industry more severely than other industries. In the past, some clients have responded to weakening economic conditions with reductions to their marketing budgets, which include discretionary components that are easier to reduce in the short term than other operating expenses. This pattern may recur in the future. Decreases in our revenue would negatively affect our financial results, including a reduction of our estimates of free cash flow from operations.
b. If our clients experience financial distress, their weakened financial position could negatively affect our own financial position and results.
We have a diverse client base, and at any given time, one or more of our clients may experience financial difficulty, file for bankruptcy protection or go out of business. Unfavorable economic and financial conditions in the global economy could increase client financial difficulties resulting in reduced demand for our services, reduced revenues, delayed payments by clients, and increased write offs of accounts receivable.
c. Conditions in the credit markets could adversely impact our results of operations and financial position.condition and would adversely affect our reputation and the market for shares of our Class A Common Stock.
Risks Related to Intellectual Property
Our business operations could suffer if we fail to adequately protect and enforce our intellectual property and other proprietary rights.
We rely on trademark, patent, copyright, trade secret and other intellectual property laws, as well as contractual provisions such as confidentiality clauses, to establish and protect our intellectual property and other proprietary rights, including in our brands (and the trademark rights thereto) and our proprietary technologies. These laws are subject to change at any time and certain agreements may not be fully enforceable, which could restrict our ability to protect our intellectual property rights. Such means may also afford only limited protection of our intellectual property and may not: (i) prevent others from independently developing products or services similar to, or duplicative of, ours; (ii) prevent our competitors from gaining access to our proprietary information and technologies; or (iii) permit us to gain or maintain a competitive advantage. We cannot be sure that the actions we have taken to establish and protect our trademarks and other intellectual property rights will adequately protect us, and if our existing intellectual property rights are rendered invalid or unenforceable, or narrowed in scope, the intellectual property protections afforded our brands, products and services would be impaired. Such impairment could impede our ability to market our products and services, negatively affect our competitive position, and harm our business and operating results. Even if we successfully maintain our intellectual property rights, we may be unable to enforce those rights against third parties.
We also rely on patents to protect our products, services and designs. We have applied for, and expect to continue to apply for, additional patent protection for proprietary aspects of existing and proposed processes, services and products. Our patent applications may not result in issued patents, and any patents issued as a result of our patent applications may not be of sufficient scope or strength to provide us with any meaningful protection or commercial advantage. Additionally, we seek to maintain the confidentiality of certain trade secrets and other proprietary information to preserve our position in the market. We employ various methods to protect such intellectual property, such as entering into confidentiality agreements with certain third parties and our employees, and controlling access to, and distribution of, our proprietary information. However, our efforts may not be effective in controlling access to our proprietary information, and we may not have adequate remedies for the misappropriation of such information. Furthermore, even if we successfully maintain the confidentiality of our trade secrets and other proprietary information, competitors may independently develop products or technologies that are substantially equivalent or superior to our own.
As we expand our service offerings and the geographic scope of our sales and marketing, we may face additional intellectual property challenges. Certain foreign countries do not protect intellectual property rights as fully as they are protected in the United States and, accordingly, intellectual property protection may be limited or unavailable in some foreign countries where we choose to do business. It may therefore be more difficult for us to successfully challenge the use of our intellectual property rights by other parties in these countries, which could diminish the value of our brands, products or services and cause our competitive position and growth to suffer. Filing, prosecuting and defending our intellectual property in all countries throughout the world may be prohibitively expensive. The lack of adequate legal protections of intellectual property or failure of legal remedies for related actions in jurisdictions outside of the United States could have an adverse effect on our business, results of operations, and financial condition.
If we infringe, misappropriate or otherwise violate the intellectual property rights of third parties or are subject to an intellectual property infringement or misappropriation claim, our ability to grow our business may be severely limited and our business could be adversely affected.
We may in the future be the subject of patent or other litigation. Our products and services, including products and services that we may develop in the future, may infringe, or third parties may claim that they infringe, intellectual property rights covered by patents or patent applications under which we do not hold licenses or other rights. Third parties may own or control these patents and patent applications in the United States and abroad. These third parties could bring claims against us that would cause us to incur substantial expenses and, if successfully asserted against us, could cause us to pay substantial damages. Further, if a patent infringement or other intellectual property-related lawsuit were brought against us, we could be forced to stop or delay production or sales of the product that is the subject of the suit. From time to time, we may receive letters from third parties drawing our attention to their patent rights. While we take steps to ensure that we do not infringe upon, misappropriate or otherwise violate the rights of others, there may be other more pertinent rights of which we are currently unaware. The defense and prosecution of intellectual property lawsuits could result in substantial expense to us and significant diversion of effort by our technical and management personnel. An adverse determination of any litigation or interference proceeding to which we may become a party could subject us to significant liabilities. As a result of patent infringement claims, or in order to avoid potential claims, we may choose or be required to seek a license from the third party and be required to pay
Turmoilsignificant license fees, royalties or both. Licenses may not be available on commercially reasonable terms, or at all, in which event our business would be materially and adversely affected. Even if we were able to obtain a license, the rights may be nonexclusive, which could result in our competitors gaining access to the same intellectual property. Ultimately, if we are unable to obtain such licenses, we could be forced to cease some aspect of our business operations, which could harm our business significantly.
Our products and services use open source software, and any failure to comply with the terms of one or more applicable open source licenses could adversely affect our business, subject us to litigation, and create potential liability.
Some of our solutions use software made available under open source licenses, and we expect to continue to incorporate open source software in our solutions in the credit marketsfuture. Open source software is typically freely available, development costs and speed up the development process, it may also present certain risks, that may be greater than those associated with the use of third-party commercial software. For example, open source software is generally provided without any warranties or other contractual protections regarding infringement or the quality of the code, including the existence of security vulnerabilities. We cannot guarantee we comply with all obligations under these licenses. If the owner of the copyright in the relevant open source software were to allege that we had not complied with the conditions of one or more open source licenses, we could be required to incur significant expenses defending against such allegations, may be subject to the payment of damages, enjoined from further use of the software, required to comply with conditions of the license (which may include releasing the source code of our proprietary software to third parties without charge), or forced to devote additional resources to re-engineer all or a contractionportion of our solutions to avoid using the open source software. Any of these events could create liability for us, damage our reputation, and have an adverse effect on our revenue, and operations.
Risks Related to Our Capital Structure and Financing
Our substantial indebtedness could adversely affect our ability to raise additional capital to fund our operations, limit our ability to react to changes in the economy or in our industry, expose us to interest rate risk to the extent of our variable rate debt, and prevent us from meeting our obligations under our indebtedness.
We are highly leveraged. As of December 31, 2021, we had $1.2 billion of total consolidated indebtedness outstanding. Our outstanding credit agreement and notes are guaranteed by substantially all of our material domestic subsidiaries, and our outstanding credit agreement is secured by substantially all of the assets and stock of such subsidiaries. If we cannot make scheduled payments on our debt, we will be in default and, as a result, our debt holders could declare all outstanding principal and interest to be due and payable; the lenders under our outstanding credit agreement could terminate their commitments to loan us money and foreclose against the assets securing our borrowings; and we could be forced into bankruptcy or liquidation, which could adversely affect our business, results of operations, financial condition and prospects.
Our high degree of leverage could have important consequences for us, including:
•requiring us to utilize a substantial portion of our cash flows from operations to make payments on our indebtedness, reducing the availability of our cash flows to fund working capital, capital expenditures, development activity, and other general corporate purposes;
•increasing our vulnerability to adverse economic, industry, or competitive developments;
•exposing us to the risk of increased interest rates because substantially all of our borrowings, other than the $1,100,000 aggregate principal amount of 5.625% senior notes due 2029 (the “5.625% Notes”), are at variable rates of interest;
•making it more difficult for us to satisfy our obligations with respect to our indebtedness, and any failure to comply with the obligations of any of our debt instruments, including restrictive covenants and borrowing conditions, could result in an event of default under the agreements governing our indebtedness;
•restricting us from making strategic acquisitions or causing us to make non-strategic divestitures;
•limiting our ability to obtain additional financing for working capital, capital expenditures, product development, debt service requirements, acquisitions, and general corporate or other purposes; and
•limiting our flexibility in planning for, or reacting to, changes in our business or market conditions and placing us at a competitive disadvantage compared to our competitors who are less highly leveraged and who, therefore, may be able to take advantage of opportunities that our leverage prevents us from exploiting.
Our outstanding credit agreement is floating rate debt. If interest rates increase, our debt service obligations on such indebtedness will increase even though the amount borrowed remained the same, and our net income and cash flows, including cash available for servicing our indebtedness, will correspondingly decrease. In addition, interest on our outstanding credit agreement is calculated based on LIBOR. On July 27, 2017, the U.K. Financial Conduct Authority (the “FCA”) announced that it will no longer require banks to submit rates for the calculation of LIBOR after 2021, and the transition period has been subsequently extended through June 2023. In the meantime, actions by the FCA, other regulators, or law enforcement agencies
may result in changes to the method by which LIBOR is calculated. At this time, it is not possible to predict the effect of any such changes or any other reforms to LIBOR that may be enacted in the U.K. or elsewhere.
We may also elect to enter into swaps to reduce our exposure to floating interest rates, but we may not maintain interest rate swaps with respect to all of our variable rate indebtedness, and any swaps we enter into may not fully mitigate our interest rate risk.
In addition, we may be able to incur substantial additional indebtedness in the future. As of December 31, 2021, we had $390 million of availability under our revolving credit agreement. In addition, we will be permitted to add, under such credit agreement, incremental facilities, subject to certain conditions being satisfied. Although the agreements governing our indebtedness contain restrictions on the incurrence of additional indebtedness, these restrictions are subject to a number of significant qualifications and exceptions and, under certain circumstances, the amount of indebtedness that could be incurred in compliance with these restrictions could be substantial. These restrictions also will not prevent us from incurring obligations that do not constitute indebtedness as defined under our debt instruments. To the extent new debt is added to our current debt levels, the substantial leverage risks described above would increase.
We may be unable to service all our indebtedness.
Our ability to make scheduled payments on and to refinance all our indebtedness depends on and is subject to our financial and operating performance, which in turn is affected by general and regional economic, financial, competitive, business and other factors beyond our control, including the availability of financing in the banking and capital markets. Our business may not generate sufficient cash flow from operations, and future borrowings may not be available to us in an amount sufficient to enable us to service all our debt, to refinance all our debt or to fund our other liquidity needs.
If we are unable to meet all our debt service obligations or to fund our other liquidity needs, we will need to restructure or refinance all or a portion of our debt, which could cause us to default on our debt obligations and impair our liquidity. Any refinancing of our indebtedness could be at higher interest rates and may require us to comply with more onerous covenants that could further restrict our business operations.
Moreover, in the event of a default, the holders or lenders of our indebtedness could elect to declare all the funds borrowed to be due and payable, together with accrued and unpaid interest. The lenders under our outstanding credit agreement could also elect to terminate their commitments thereunder, cease making further loans, and institute foreclosure proceedings against their collateral, and we could be forced into bankruptcy or liquidation.
We may need additional capital in the future, which may not be available to us. The raising of any additional capital may dilute holders’ ownership percentage in our stock.
As of December 31, 2021, we had unrestricted cash and cash equivalents totaling $184 million and a borrowing capacity under our credit facility of $500 million, with $390 million of unused capacity available. We intend to continue to make investments to support our business growth and may require additional funds if our capital is insufficient to pursue business opportunities and respond to business challenges. Accordingly, we may need to engage in equity, equity-linked or debt financings to secure additional funds. If we raise additional funds through further issuances of equity or convertible debt securities, our existing stockholders could suffer dilution, and any new equity securities we issue could have rights, preferences, and privileges superior to those of holders of our Class A Common Stock. Any debt financing secured by us in the future could involve restrictive covenants relating to our capital raising activities and other financial and operational matters, which may make it more difficult for businessesus to meet theirobtain additional capital requirements and to pursue business opportunities, including potential acquisitions. In addition, we may not be able to obtain additional financing on terms favorable to us, if at all. If we are unable to obtain adequate financing or financing on terms satisfactory to us, our ability to continue to support our business growth and to respond to business challenges could leadbe significantly limited.
In addition, because credit ratings are an important factor influencing our ability to access capital and the terms of any new indebtedness, including covenants and interest rates, we could be adversely affected if our credit ratings were downgraded or if they were significantly weaker than those of our competitors. Additionally, credit ratings may not reflect the potential effect of risks relating to the structure or marketing of our debt. Any credit rating initially assigned to our debt that is subsequently lowered or withdrawn for any reason could harm our ability to raise additional capital at acceptable cost and as a result adversely affect our business, results of operations, financial condition and prospects. Our clients and vendors may also consider our credit profile when considering whether to contract with us or negotiating contract terms, and if they were to change their financial relationshipthe terms on which they deal with their vendors, including us. If that were to occur,us, it could materially adversely impacthave a further adverse effect on our business, prospects, results of operations and financial position.condition.
If our available liquidity is insufficient, our financial condition could be adversely affected and we may be unable to fund contingent deferred acquisition liabilities, and any put options if exercised.
MDC maintains a committed $211.5 million senior secured revolvingWe maintain our credit agreement, due February 3, 2022 (the “Credit Agreement”), together with cash flow from operations and proceeds from our recent notes financing, to fund itsour working capital needs and to fund the exercise of put option obligations and contingent deferred acquisition payments. If MDC is not able to renew or replace its Credit Agreement on favorable terms or at all, or if credit were otherwise unavailable or insufficient under the Credit Agreement, MDC’sour credit agreement, our liquidity could be adversely affected, and MDC’sour ability to fund itsour working capital needs and any contingent obligations with respect to put options or contingent deferred acquisition payments could be adversely affected. MDC hasWe have made acquisitions for which it haswe have deferred payment of a portion of the purchase price, with the deferred acquisition consideration generally payable based on achievement of certain thresholds of future earnings of the acquired company. In addition, a noncontrolling shareholderequityholder in an acquired business often has the right to require MDCthe us to purchase all or part of itssuch holder’s interest, either at specified dates or upon the termination of such shareholder’sholder’s employment with the subsidiary or death (put rights). Payments we are required to be made by the Companymake in respect of deferred acquisition consideration and noncontrolling shareholderequityholder put rights may be significantly higher than the amounts estimated by MDCwe estimate because the actual obligation adjusts based on the performance of the acquired businesses over time. If available liquidity is insufficient, we may be unable to fund contingent deferred acquisition payments.
MDC’s business strategy includes ongoing effortsOur Up-C structure places significant limitations on our cash flow because our principal asset is our interest in OpCo, and, accordingly, we depend on distributions from OpCo to engagepay our taxes and expenses, including payments under the Tax Receivables Agreement.
As part of our umbrella partnership-C corporation (“Up-C”) structure, we are a holding company and our principal asset is our ownership of common units of our operating subsidiary, Stagwell Global LLC (“OpCo”). This structure is designed to enable us to obtain certain tax benefits, and 85% of such tax benefits are payable to Stagwell Media under our Tax Receivables Agreement with Stagwell Media and OpCo. However, we have no independent means of generating revenue or cash flow, and our ability to pay taxes and operating expenses, and to service our liabilities, is dependent upon the financial results and cash flows of OpCo and its subsidiaries, along with the distributions we receive from OpCo. OpCo intends to make payments to us out of available funds, and subject to limitations imposed under the agreements governing our indebtedness, and there can be no assurance that OpCo and its subsidiaries will generate sufficient cash flow to distribute funds to us or that applicable state law and contractual restrictions will permit such distributions. Moreover, because of our Up-C structure, this financing arrangement can give rise to U.S. corporate income tax liabilities for us in acquisitionsrespect of ownershipthe formation of OpCo, and subsequently as OpCo makes cash distributions to us to the extent they are subject to certain technical regulations regarding disguised sales, subject to certain exceptions including for distributions of operating cash flows and leveraged distributions. In such an event, we would depend on further cash distributions from OpCo in order to enable us to pay such tax liabilities.
We also incur expenses related to our operations, which may be significant. We intend, as OpCo’s sole manager, to cause OpCo to make cash distributions to the owners of OpCo membership interests so that we receive (i) an amount sufficient to allow us to fund all of our tax obligations in respect of taxable income allocated to us and (ii) distributions to cover our operating expenses, including any obligations to make payments under the Tax Receivables Agreement. When OpCo makes distributions, Stagwell Media and the other members of OpCo besides us are and will be entitled to receive proportionate distributions based on their economic interests in entitiesOpCo’s common units at the time of such distributions. OpCo’s ability to make such distributions may be subject to various limitations and restrictions, such as restrictions on distributions that would either violate any contract or agreement to which OpCo is then a party, or any applicable law, or that would have the effect of rendering OpCo insolvent or exceed the amounts that OpCo is permitted to distribute under the agreements governing our indebtedness. If we do not have sufficient funds to pay tax or other liabilities or to fund our operations, we may have to borrow funds, which could materially adversely affect our liquidity and financial condition and subject us to various restrictions imposed by any such indebtedness. To the extent that we are unable to make payments under the Tax Receivables Agreement for any reason, such payments generally will be deferred and will accrue interest until paid, but nonpayment for a specified period may constitute a material breach of a material obligation under the Tax Receivables Agreement and therefore accelerate payments due under the Tax Receivables Agreement. Any inability to pay tax or other liabilities or to fund our operations could have a material adverse effect on our business, results of operations, financial condition and prospects.
Our Tax Receivables Agreement with Stagwell Media requires us to make cash payments to Stagwell Media in respect of certain tax benefits to which we may become entitled, and we expect that the payments we are required to make to be substantial, may be required to be made prior to the time that we recognize any associated tax benefits and may make our company a less attractive target to potential acquirers.
In connection with the closing of the Transactions, we entered into the Tax Receivables Agreement with OpCo and Stagwell Media, pursuant to which we are required to make cash payments to Stagwell Media equal to 85% of certain U.S. federal, state and local income tax or franchise tax savings, if any, that we actually realize, or in certain circumstances are deemed to realize, as a result of (i) increases in the marketing communications services industrytax basis of OpCo’s assets resulting from redemptions or exchanges by the other holders of OpCo’s common units, together with a corresponding number of shares of our Class C Common Stock, par value $0.00001 per share (the “Class C Common Stock”), for shares of our Class A Common Stock or cash, as applicable, and
(ii) certain other strategic transactions.tax benefits related to us making payments under the Tax Receivables Agreement. We expect the amount of the cash payments that we are required to make under the Tax Receivables Agreement to be significant. Any payments made to Stagwell Media under the Tax Receivables Agreement will generally reduce the amount of overall cash flow that may have otherwise been available to us.
The successactual increase in tax basis, as well as the amount and timing of acquisitionsany payments under the Tax Receivables Agreement, varies depending on a number of factors, including, but not limited to, the timing of any future redemptions or strategic investments dependsexchanges, the price of our Class A Common Stock at the time of such redemptions or exchanges, the extent to which redemptions or exchanges are taxable, the amount and timing of the taxable income that we generate in the future, the timing and amount of any earlier payments we make under the Tax Receivables Agreement itself, the tax rates then applicable and the portion of our payments under the Tax Receivables Agreement constituting imputed interest. We expect that, as a result of the increases in the tax basis of OpCo’s tangible and intangible assets attributable to the redeemed or exchanged OpCo common units, the payments that we may make to Stagwell Media could be substantial. The amounts we may be required to pay under the Tax Receivables Agreement will be calculated based in part on the effective integrationmarket value of newly acquired businesses into MDC’s current operations. Such integration isour Class A Common Stock at the time of redemption or exchange and the prevailing federal tax rates applicable to us over the life of the Tax Receivables Agreement (as well as the assumed combined state and local tax rate), and will generally be dependent on our ability to generate sufficient future taxable income to realize all of these tax savings.
Under its amended and restated operating agreement, subject to risksavailability of funds and uncertainties,limitations imposed under the agreements governing our indebtedness, OpCo is generally required from time to time to make distributions in cash to us in amounts that are intended to be sufficient to cover the taxes on our allocable share of the taxable income of OpCo, and OpCo is also required to make pro rata distributions at such time to the other holders of its common units, including realizationStagwell Media, without taking into account the tax savings realized by us that result in our obligations under the Tax Receivables Agreement. There is no guarantee that the amounts or timing of anticipated synergiessuch distributions will be sufficient to cover payments required under the Tax Receivables Agreement, including in the event payments under the Tax Receivables Agreement are due prior to the time that we realize the associated tax benefits. In particular, the Tax Receivables Agreement provides that in the case of a change in control, a material breach of our obligations under the Tax Receivables Agreement, or if, at any time, we elect an early termination of the Tax Receivables Agreement, then the Tax Receivables Agreement will terminate and cost savings,our obligations under the abilityTax Receivables Agreement would accelerate and become due and payable. In such a case, we would be required to make an immediate cash payment to Stagwell Media in an amount equal to the present value of all future payments (calculated using a discount rate equal to SOFR plus 100 basis points) under the Tax Receivables Agreement, which payment would be based on certain assumptions, including that we would have sufficient taxable income to fully utilize all potential future tax benefits that are subject to the Tax Receivables Agreement and that Stagwell Media had exchanged any remaining outstanding common units of OpCo, together with shares of our Class C Common Stock, for shares of our Class A Common Stock.
In addition, the distributions we receive from OpCo may at some times exceed our tax liabilities and our obligations to make payments under the Tax Receivables Agreement. In the event excess cash is distributed to us, our board of directors (our “Board”) will determine the appropriate uses for any excess cash so accumulated, which may include, among other uses, the payment obligations under the Tax Receivables Agreement and the payment of other expenses. We have no obligation to distribute such cash (or other available cash other than any declared dividend) to our stockholders. No adjustments to the redemption or exchange ratio of common units of OpCo, together with shares of our Class C Common Stock, for shares of our Class A Common Stock or cash, as applicable, will be made as a result of either any cash distribution we receive from OpCo or any cash that we retain and attract executivesdo not distribute to our stockholders. To the extent that we do not utilize any excess cash to fund our other expenditures, the other members of OpCo would benefit from any value attributable to such cash balances as a result of their ownership of shares of our Class A Common Stock following a redemption or exchange of their common units of OpCo and clients,shares of our Class C Common Stock. Additionally, no adjustments to the diversionredemption or exchange ratio of management’s attentioncommon units of OpCo and shares of our Class C Common Stock for shares of our Class A Common Stock or cash will be made in the event that we incur liabilities or expenses but do not receive cash distributions from other business concerns,OpCo in sufficient amount to fund such liabilities or expenses.
Risks Related to Accounting and undisclosed or potential legal liabilities of the acquired company. MDC’s failure to address these risks or other problems encountered in connection with our past or future acquisitions and other strategic transactions could cause MDC to fail to realize their anticipated benefits, incur unanticipated liabilities and harm MDC’s business generally. MDC’s acquisitions and other strategic transactions could also result in dilutive issuances of the Company’s equity securities, the incurrence of debt, contingent liabilities, amortization expenses, or impairment of goodwill and/or purchased long-lived assets, and restructuring charges, any of which could harm its financial condition or operating results. Furthermore, the anticipated benefits or value of MDC’s acquisitions and other strategic transactions may not materialize.Tax Issues
MDC’sOur results of operations are subject to currency fluctuation risks.
Although MDC’sour financial results are reported in U.S. dollars, a portion of itsour revenues and operating costs areis denominated in currencies other than the U.S. dollar.dollar, and the functional currency of our foreign operations is generally their respective local currency. As a result, fluctuations in the exchange rate between the U.S. dollar and other currencies, particularly the Canadian dollar, the Euro and the British Pound, may affect MDC’sour financial results and competitive position. Because our consolidated financial statements are presented in U.S. dollars, we must translate revenues and expenses, as well as assets and liabilities, into U.S. dollars at exchange rates in effect during or at the end of each reporting period. Therefore, changes in the value of the U.S. dollar against other currencies will affect our revenues, operating income and the value of balance-sheet items, including
intercompany payables and receivables, that are denominated in other currencies. These changes could cause our revenue and net income in U.S. dollars to be higher or lower than our results in local currency when compared against other periods.
In addition, certain of our expenses are incurred in currencies other than those in which we bill for the related services. An increase in the value of certain currencies, such as those listed above, could increase costs for delivery of services overseas by increasing labor and other costs that are denominated in local currency. Our contractual provisions or cost management efforts may not be able to offset their impact, and our currency hedging activities, which are designed to partially offset this impact, may not be successful. This could result in a decrease in the profitability of our contracts that are denominated in such currencies.
Our goodwill, intangible assets and right-of-use assets may become impaired.
We have recorded a significant amount of goodwill and intangible assets in our consolidated financial statements in accordance with GAAP resulting from our acquisition activities, which principally represent the specialized know-how of the workforce at the agencies we have acquired.activities. We test, at least annually, the carrying value of goodwill for impairment, as discussed in Note 2 of the Notes to the Consolidated Financial Statements included herein.impairment. The estimates and assumptions about future results of operations and cash flows made in connection with the impairment testing could differ from future actual results of operations and cash flows. Although we have concluded in 2021 that our goodwill is not impaired, future events could cause us to conclude that the intangible asset values associated with a given operation may become impaired. If MDC concludeswe conclude that any intangible asset and goodwill values are impaired, any resulting non-cash impairment charge could have a material adverse effect on our business, results of operations and financial position. See Note 8condition.
We have identified material weaknesses in our internal control over financial reporting, and if we continue to fail to maintain an effective system of internal control over financial reporting, we may not be able to accurately report our financial results or prevent fraud. As a result, investors could lose confidence in our financial and other public reporting, which would harm our business.
Effective internal control over financial reporting is necessary for us to provide reliable financial reports and, together with adequate disclosure controls and procedures, is designed to prevent fraud. In connection with the Notes to the Consolidated Financial Statements for details on goodwill and intangible asset impairment recorded in the twelve months ended December 31, 2020.
In addition, we have recorded a significant amountpreparation of right-of-use assets in our consolidated financial statements as of December 31, 2021 and 2020 and for the years then ended, we identified material weaknesses in accordance with GAAPour internal control over financial reporting. A material weakness is a deficiency, or combination of deficiencies, in internal control over financial reporting, such that there is a reasonable possibility that a material misstatement of the company’s annual or interim financial statements will not be prevented or detected on a timely basis. The following material weaknesses have been identified:
We did not effectively select and develop certain information technology (“IT”) general controls related to access and change management controls that led to deficiencies in the design and operation of control activities, including segregation of duties deficiencies. We also had deficiencies in the design and operation of account reconciliations. These deficiencies and a lack of sufficient resources contributed to the potential for there to have been material errors in our financial statements and therefore resulted in the following additional material weaknesses:
•Risk Assessment—control deficiencies constituting material weaknesses, either individually or in the aggregate, relating to: (i) identifying, assessing, and communicating appropriate objectives, (ii) identifying and analyzing risks to achieve these objectives, and (iii) identifying and assessing changes in the business that could impact the system of internal controls;
•Control Activities—control deficiencies constituting material weaknesses, either individually or in the aggregate, relating to: (i) addressing relevant risks, (ii) providing evidence of performance, (iii) providing appropriate segregation of duties, or (iv) operation at a level of precision to identify all potentially material errors;
•Information and Communication—control deficiencies constituting material weaknesses, either individually or in the aggregate, relating to communicating accurate information internally and externally, including providing information pursuant to objectives, responsibilities, and functions of internal control; and
•Monitoring—control deficiencies constituting material weaknesses, either individually or in the aggregate, relating to monitoring activities to ascertain whether the components of internal control are present and functioning.
These material weaknesses have not been remediated as of the date of this Form 10-K. Any failure to remediate such material weaknesses or to implement required new or improved controls, or difficulties encountered in their implementation, could cause us to fail to meet our reporting obligations.
In addition, as a result of the adoptionmerger between MDC and SMG on August 2, 2021, and the acquisition of Accounting Standards Codification, LeasesGoodStuff Holdings Limited (“ASC 842”GoodStuff”). Upon on December 31, 2021, management excluded from its assessment of internal control over financial reporting as of December 31, 2021, the internal control over financial reporting of SMG and GoodStuff, which together constituted 44% of total assets (excluding goodwill, intangible and right of use assets) and 59% of total revenue as of and for the year ended December 31, 2021. We are aware that SMG had previously identified and disclosed the following material weaknesses:
•SMG did not maintain a triggering event, we testsufficient complement of personnel with an appropriate degree of internal controls and accounting knowledge, experience and training commensurate with its accounting and reporting requirements;
•SMG did not establish effective controls in response to the right-of-use assetsrisks of material misstatement, including designing and maintaining formal accounting policies, procedures and controls over journal entries, significant accounts and disclosures, in order to achieve complete and accurate financial accounting, reporting and disclosures;
•SMG did not design and maintain effective controls over information technology (“IT”) general controls for impairment,information systems that are relevant to the preparation of its financial statements. Specifically, SMG did not design and maintain: (i) program change management controls for the financial systems to ensure that information technology program and data changes affecting financial IT applications and underlying accounting records are identified, tested, authorized and implemented appropriately; (ii) appropriate user access controls to ensure appropriate segregation of duties and that adequately restrict user and privileged access to financial applications, programs and data to appropriate SMG personnel; (iii) computer operations controls to ensure critical data interfaces between systems are appropriately identified and monitored, and data backups are authorized and restorations monitored; and (iv) testing and approval controls for program development to ensure that new software development is aligned with business and IT requirements; and
•SMG did not establish a sufficient risk assessment process to identify risks of material misstatement due to fraud and/or error and implement controls against such risks.
In addition, any testing by us, as discussedand when required, conducted in Note 2accordance with Section 404 of the NotesSarbanes-Oxley Act (“Section 404”), or any subsequent testing by our independent registered public accounting firm, as and when required, may reveal further deficiencies in our internal control over financial reporting that are deemed to be significant deficiencies or material weaknesses or that may require prospective or retroactive changes to our financial statements or identify other areas for further attention or improvement. Inferior internal controls could also cause investors to lose confidence in the Consolidated Financial Statements included herein. accuracy and completeness of our reported financial information, which could negatively affect the market price of our Class A Common Stock.
If a right-of-use asset is impaired, the charge could have a material adverse effectour judgments or estimates relating to our critical accounting policies are based on assumptions that change or prove to be incorrect, our results of operations could fall below expectations of securities analysts and investors, resulting in a decline in our stock price.
The preparation of our financial position. See Note 10statements in conformity with GAAP requires management to make judgments, estimates, and assumptions that affect the amounts reported in the consolidated financial statements and accompanying notes. We base our estimates on historical experience and on various other assumptions that we believe to be reasonable under the circumstances, as provided in the section titled “Management’s Discussion and Analysis of Financial Condition and Results of Operations,” the Notesresults of which form the basis for making judgments about the carrying values of assets, liabilities, and equity, and the amount of revenue and expenses that are not readily apparent from other sources. Our results of operations may be adversely affected if our assumptions change or if actual circumstances differ from those in our assumptions, which could cause our results of operations to fall below the Consolidated Financial Statements for details on lease impairments recordedexpectations of securities analysts and investors, resulting in a decline in the trading price of our Class A Common Stock. Significant judgments, estimates, and assumptions used in preparing our consolidated financial statements include, or may in the future include, those related to revenue recognition, business combinations, deferred acquisition consideration, noncontrolling and redeemable noncontrolling interests, goodwill and intangible assets, right-of-use assets. lease assets, and income taxes.
We may be subject to adverse tax consequences, such as those related to changes in tax laws or tax rates or their interpretations, and the related application of judgment in determining our global provision for income taxes, deferred tax assets or liabilities or other tax liabilities given the ultimate tax determination is uncertain.
We and OpCo are a Canada-domiciled multinational company subject to tax in multiple U.S. and foreign tax jurisdictions. Significant judgment is required in determining our global provision for income taxes, deferred tax assets or liabilities and in evaluating our tax positions on a worldwide basis. While we believe our tax positions are consistent with the tax laws in the jurisdictions in which we conduct our business, it is possible that jurisdictional tax authorities may take a contrary view, which may have a significant impact on our global provision for income taxes. Additionally, as a pass-through entity for U.S. tax purposes, OpCo is required to make periodic distributions to (i) us, to enable us to pay taxes allocable to our investment in OpCo, and (ii) the holders of OpCo’s common units and corresponding shares of our Class C Common Stock. If our or OpCo’s effective tax rate were to increase, such obligations to make tax distributions will correspondingly increase. See “—Risks Related to Our Capital Structure and Financing—Our Up-C structure places significant limitations on our cash flow because our principal asset is our interest in OpCo, and, accordingly, we depend on distributions from OpCo to pay our taxes and expenses, including payments under the Tax Receivables Agreement.”
Tax laws are dynamic and subject to change as new laws are passed and new interpretations of the law are issued or applied. The U.S.For example, the United States recently enacted significant tax reform, and certain provisions of the new law may
adversely affect us. In addition, the Biden administration has proposed several corporate tax increases, including raising the U.S. corporate income tax rate and greater taxation of international income, which, if enacted, could adversely affect our tax liability, and governmental tax authorities are increasingly scrutinizing the tax positions of companies. Many countries in the European Union, as well as a number of other countries and organizations such as the Organization for Economic Cooperation and Development, are actively considering changes to existing tax laws that, if enacted, could increase our tax obligations in countries where we do business. If the U.S. or other foreign tax authorities change applicable tax laws, our overall taxes could increase, as well as OpCo’s obligations to make tax distributions, and our business, financial condition or results of operations may be adversely impacted.
Risks Relating to Our Class A Shares
Future issuances of equity securities, which may include securities that would rank senior to our Class A shares, may cause dilution to our existing shareholders and adversely affect the market price of our Class A shares.
The market price of our Class A shares could decline as a result of sales of a large number of our Class A shares in the market, or the sale of securities convertible into a large number of our Class A shares. The perception that these sales could occur may also depress the market price of our Class A shares. On March 7, 2017, we issued 95,000 Series 4 convertible preference shares (the “Series 4 Preference Shares”) with an initial aggregate liquidation preference of $95.0 million, which will be convertible into Class A shares or our Series 5 convertible preference shares at a current conversion price of $7.42 per share. Pursuant to the Goldman Letter Agreement, the conversion price would (subject to the closing of the Transactions) be reduced to $5.00 per share, subject to entry into definitive documentation between MDC and the holder. On March 14, 2019, we issued 50,000 Series 6 convertible preference shares (the “Series 6 Preference Shares” and, together with the Series 4 Preference Shares, the “Preference Shares”) with an initial aggregate liquidation preference of $50.0 million, which will be convertible into Class A shares or our Series 7 convertible preference shares at an initial conversion price of $5.00 per share. The terms of the Preference Shares provide that the conversion price may be reduced, which would result in the Preference Shares being convertible into additional Class A shares upon certain events, including distributions on our Class A shares or issuances of additional Class A shares or equity-linked securities, at a price less than the then-applicable conversion price. The issuance of Class A Shares upon conversion of the Preference Shares would result in immediate and substantial dilution to the interests of our Class A shareholders. In addition, the holders of the Preference Shares may ultimately receive and sell all of the shares issuable in connection with the conversion of such Preference Shares, which could result in a decline in the market price of our Class A shares. The market price of our Class A shares may also be affected by factors, such as whether the market price is near or above the conversion price, that could make conversion of the Preference Shares more likely.
Further, the Preference Shares rank senior to the Class A shares, which could affect the value of the Class A shares on liquidation or, as a result of contractual provisions, on a change in control transaction. For example, pursuant to the related purchase agreements, the Company has agreed, with certain exceptions, not to become party to certain change in control transactions that are approved by the Board other than a qualifying transaction in which holders of Preference Shares are entitled to receive cash or qualifying listed securities with a value equal to the then-applicable liquidation preference plus accrued and unpaid dividends. See Note 15 of the Notes to the Consolidated Financial Statements for more information regarding the Series 4 Preference Shares and the Series 6 Preference Shares.
Additionally, any convertible or exchangeable securities that we issue may have rights, preferences and privileges more favorable than those of our Class A shares, and may result in dilution to owners of our Class A shares. Because our decision to issue additional debt or equity securities in any future offering will depend on market conditions and other factors beyond our control, we cannot predict or estimate the amount, timing or nature of our future issuances. Also, we cannot predict the effect, if any, of future issuances of our Class A shares on the market price of our Class A shares.
Our shares of common stock are thinly traded and our stock price may be volatile.
The market price of our Class A Shares has been subject to wide fluctuations, and this volatility may continue. Among the factors that could affect the price of our Class A Shares are the risks described in this “Risk Factors” section and other factors, including:
•developments or announcements related to the Proposed Transactions;
•quarterly variations in our operating results compared to market expectations;
•changes in expectations as to our future financial performance;
•a lack of liquidity in the market for our Class A Shares;
•actual or expected sales of our Class A Shares by our shareholders;
•general market conditions; and
•domestic and international economic, legal and regulatory factors, including the effect of COVID-19 on these factors.
Risks Relating to Our Indebtedness
The indenture governing the Senior Notes and the Credit Agreement governing our secured line of credit contain various covenants that limit our discretion in the operation of our business.
MDC has Senior Notes due 2024 outstanding in the aggregate principal amount of $870.3 million. The indenture governing the Senior Notes and the Credit Agreement governing our lines of credit contain various provisions that limit our discretion in the operation of our business by restricting our ability to:
•sell assets;
•pay dividends and make other distributions;
•redeem or repurchase our capital stock;
•incur additional debt and issue capital stock;
•create liens;
•consolidate, merge or sell substantially all of our assets;
•enter into certain transactions with our affiliates;
•make loans, investments or advances;
•repay subordinated indebtedness;
•undergo a change in control;
•enter into certain transactions with our affiliates;
•engage in new lines of business; and
•enter into sale and leaseback transactions.
These restrictions on our ability to operate our business in our discretion could seriously harm our business by, among other things, limiting our ability to take advantage of financing, mergers and acquisitions and other corporate opportunities. The Credit Agreement is subject to various additional covenants, including a senior leverage ratio, a total leverage ratio, a fixed charge coverage ratio, and a minimum EBITDA level (as defined per the Credit Agreement). Events beyond our control could affect our ability to meet these financial tests, and we cannot assure you that they will be met.
Our substantial indebtedness could adversely affect our cash flow and prevent us from fulfilling our obligations, including the Senior Notes.
The net carrying value of MDC’s indebtedness was $843.2 million, net of debt issuance costs, as of December 31, 2020. In addition, we expect to make additional drawings under the Credit Agreement from time to time. As a holding company, our ability to pay principal and interest on our indebtedness is dependent on the generation of cash flow by and distributions from our subsidiaries. Our subsidiaries’ business may not generate sufficient cash flow from operations to meet MDC’s debt service and other obligations. If we are unable to meet our expenses and debt service obligations, we may need to obtain additional debt, refinance all or a portion of our indebtedness on or before maturity, sell assets or raise equity. We may not be able to obtain additional debt, refinance any of our indebtedness, sell assets or raise equity on commercially reasonable terms or at all, which could cause us to default on our obligations and impair our liquidity. Our inability to generate sufficient cash flow to satisfy our debt obligations, to obtain additional debt or to refinance our obligations on commercially reasonable terms would have a material adverse effect on our business, financial condition and results of operations.
Further, we currently receive senior unsecured and long-term debt and corporate quality ratings from Standard & Poor’s Rating Services and Moody’s Investor Service Inc. Our ratings are subject to periodic review, and we cannot assure you that we will be able to retain our current or any future ratings. If our ratings are reduced from their current levels, this could further adversely affect our liquidity and our business, financial condition and results of operation.
If we cannot make scheduled payments on our debt, we will be in default and, as a result, our debt holders could declare all outstanding principal and interest to be due and payable; the lenders under the Credit Agreement could terminate their commitments to loan us money and foreclose against the assets securing our borrowings; and we could be forced into bankruptcy or liquidation. Our level of indebtedness could have important consequences. For example, it could:
•make it more difficult for us to satisfy our obligations with respect to the Senior Notes;
•make it difficult for us to meet our obligations with respect to our contingent deferred acquisition payments;
•limit our ability to increase our ownership stake in our Partner Firms;
•increase our vulnerability to general adverse economic and industry conditions;
•require us to dedicate a substantial portion of our cash flow from operations to payments on our indebtedness, thereby reducing the availability of our cash flow to fund working capital and other activities;
•limit our flexibility in planning for, or reacting to, changes in our business and the advertising industry, which may place us at a competitive disadvantage compared to our competitors that have less debt; and
•limit, particularly in concert with the financial and other restrictive covenants in our indebtedness, our ability to borrow additional funds or take other actions.
Despite our current debt levels, we may be able to incur substantially more indebtedness, which could further increase the risks associated with our leverage.
We may incur substantial additional indebtedness in the future. The terms of our Credit Agreement and the indenture governing the 7.50% Notes permit us and our subsidiaries to incur additional indebtedness subject to certain limitations. If we or our subsidiaries incur additional indebtedness, the related risks that we face could increase.
We are a holding company dependent on our subsidiaries for our ability to service our debt.
MDC is a holding company with no operations of our own. Consequently, our ability to service our debt is dependent upon the earnings from the businesses conducted by our subsidiaries. Our subsidiaries are separate and distinct legal entities. Although our operating subsidiaries have generally agreed to allow us to consolidate and “sweep” cash, subject to the timing of payments due to noncontrolling interest holders, any distribution of earnings to us from our subsidiaries is contingent upon the subsidiaries’ earnings and various other business considerations. Also, our right to receive any assets of any of our subsidiaries upon their liquidation or reorganization, and therefore the right of the holders of common stock to participate in those assets, will be structurally subordinated to the claims of that subsidiary’s creditors. In addition, even if we were a creditor of any of our subsidiaries, our rights as a creditor would be subordinate to any security interest in the assets of our subsidiaries and any indebtedness of our subsidiaries senior to that held by us.
Risks Relating to the Proposed Transactions
The Proposed Transactions may give rise to taxable income in the United States for the Company and its subsidiaries, and there can be no assurances that material adverse tax consequences will not resultresulting from the Proposed Transactions or related transactions in Canada, the U.S.,United States or other jurisdictions. Any such adverse tax consequences could adversely affect
In connection with the Combined Company or its share price, following completion of the Proposed Transactions.
TheTransactions, MDC completed a redomiciliation from the federal jurisdiction of Canada to the State of Delaware (the “Redomiciliation”). We believe that the Redomiciliation should qualifyqualifies as a “reorganization” under section 368(a) of the Internal Revenue Code. Specifically, the Redomiciliation should beCode (the “Code”) and treated, for U.S. federal income tax purposes, as if the CompanyMDC (i) transferred all of its assets and liabilities to a new U.S. corporation (MDC Delaware)(“New MDC”) in exchange for all of thesuch new corporation’s outstanding stock of MDC Delaware and (ii) then distributed the stock of New MDC Delaware that the Companyit received in the transaction to the Company’sits shareholders in liquidation of MDC. Additionally, we believe the Company. Additionally, the Company expects the Business Combination toTransactions should be treated for tax purposes as a deemed transfer by New MDC of its assets to OpCo and an assumption of New MDC’s liabilities by OpCo in a transaction intended to qualify as a contribution to OpCo in exchange for OpCo Common UnitsOpCo’s common units or OpCo Preferred Unitspreferred units under section 721 of the Internal Revenue Code, of 1986, as amended, and any successor provision of U.S. federal law (the “Code”), and that Stagwell’s contributionsStagwell Media’s contribution of its businesses to OpCo is similarly intended to be subject to section 721 of the Code. Certain elements of the structure can be expected to give rise to corporate taxable income for the Combined Company. Additionally, because setting up the Up-C structure in the Business Combination involves a contribution by New MDC of its assets to OpCo, and an assumption by OpCo of New MDC’s liabilities, the flexibility of the Company, MDC Delaware, New MDC and OpCo to incur certain liabilities or fund certain expenses outside of the ordinary course of their businesses prior to effecting the Proposed Transactions will be significantly limited, including certain liabilities incurred in connection with implementing the Proposed Transactions, as such liabilities could trigger unanticipated tax costs for New MDC in connection with the implementation of the Proposed Transactions. To the extent that liabilities assumed by OpCo as part of the Proposed Transactions are viewed as non-ordinary course liabilities, such assumption
We may give rise to U.S. corporate taxable income for New MDC resulting from the assumption. Additionally, to the extent OpCo is treated as assuming such a liability, under relevant U.S. tax rules a portion of OpCo’s other liabilities may also be recharacterized and give rise to additional corporate taxable income for New MDC.
There can be no assurances thatface material additional adverse U.S. tax consequences will notas a result fromof the Proposed Transactions, and there can be no assurance that the Internal Revenue Service willmay not agree with or notmay otherwise challenge the Company’sour position on the tax treatment of the Proposed Transactions or of internal restructuring transactions undertaken prior
to, after, or in connection with the Proposed Transactions, which could result in higher U.S. federal tax costs for the Combined Company than currently anticipated,we anticipate, including a reduction in the net operating loss carryforwards of Maxxcom Inc. (which will become tax attributescertain of the Combined Company as a result of the Proposed Transactions).
The Company hasour subsidiaries. We have not applied for a ruling related to the Proposed Transactions and doesdo not intend to do so. Any adverse tax consequences resulting from the Proposed Transactions or theour operations as a combined company could have an adverse effect on our business, results of the Combined Company after the Proposed Transactions could adversely affect the Combined Company or its share price following the completion of the Proposed Transactions.operations, financial condition and cash flows. Moreover, U.S. tax laws significantly limit the Combined Company’sour ability to redomicile outside of the U.S. once the Proposed Transactions are complete.United States.
The Redomiciliation may give rise to significant Canadian corporate tax.
AsIn addition, as a result of the Redomiciliation, the Company expects to incurwe incurred a significant Canadian corporate tax liability which is estimated and included in the amount of approximately $21 million.Accruals and other liabilities in our consolidated financial statements. However, such amount is only an estimate and the actual amount of Canadian corporate tax liability may be significantly higher than the Company’sour estimate.
For purposes of the Canadian Tax Act, the Company’sMDC’s taxation year will bewas deemed to have ended immediately prior to it ceasing to be a resident of Canada as a result of the Redomiciliation. Immediately prior to the time of this deemed year end, the Company will beMDC was deemed to have disposed of each of its properties for proceeds of disposition equal to the fair market value of such properties at that time and will bewas deemed to have reacquired such properties for a cost amount equal to that fair market value. The Company will beMDC was subject to income tax under Part I of the Canadian Tax Act on any income and net taxable capital gains which arise as a result of this deemed disposition (after the utilization of any available capital losses or non-capital losses). The Company will and was also be subject to “emigration tax” under Part XIV of the Canadian Tax Act on the amount by which the fair market value, immediately before the Company’sMDC’s deemed year end, of all of its properties exceedsexceeded the total of certain of its liabilities and the paid-up capital, determined for purposes of that emigration tax, of all the issued and outstanding shares of the CompanyMDC immediately before such deemed year end.
The quantum of Canadian federal income tax payable by the CompanyMDC as a result of the Redomiciliation will dependdepends upon a number of considerations including the fair market value of its properties, the amount of its liabilities, the Canada-U.S. dollar exchange rate, itsMDC’s shareholder composition, as well as certain Canadian tax attributes, accounts and balances of the Company, each as of the time the Redomiciliation becomes effective on the Redomiciliation Effective Date (the “Redomiciliation Effective Time”). Prior to the Redomiciliation Effective Time, there is no certainty that the fair market value of the properties of the Company will not increase, and there is no certainty that the estimated fair market value of the properties of the Company or the amounts of its relevant tax attributes will be accepted by Canadian federal tax authorities, which may result in additional taxes payable as a resulttime of the Redomiciliation. The Company hasWe have not applied to the Canadian federal tax authorities for an advancea tax ruling relating to the Redomiciliation and doesdo not intend to do so. Additionally, it is possible that valuationsso, and implied valuationsthe Canadian federal tax authorities may not agree with or may otherwise challenge our position on the tax treatment of the Company’s property are made availableRedomiciliation, which may be relevantcould result in assessing the potentialhigher Canadian corporate tax costs of the Redomiciliation. As a result, the quantum of Canadian tax payable by the Company may significantly exceed the Company’s estimates that are reflected in the Form S-4.liabilities than we anticipate. Any such adverse tax consequences could adversely affect our business, results of operation, financial condition and cash flows.
Risks Related to Ownership of Our Class A Common Stock and Our Status as a Public Company
Our stock price may be volatile.
The trading price of our Class A Common Stock may fluctuate substantially and may be lower than its current price. This may be especially true for companies like ours with a small public float. If an active market for our securities develops and continues, the Combined Companytrading price of our securities could be volatile and its share price.
Ifsubject to wide fluctuations. The trading price of our securities depends on many factors, including those described elsewhere in this “Risk Factors” section, many of which are beyond our control and may not be related to our operating performance. These fluctuations could cause you to lose all or part of your investment in our securities since you might be unable to sell them at or above the IRS does not agree with the Company’s determinationprice you paid for them. Any of the “all earnings and profits amount” attributable to the Company’s shares, certain U.S. Holders may owe a higher than anticipated amount of U.S. federal income taxes as a result of the Proposed Transactions (and specifically, the Redomiciliation).
Subject to the potential application of the passive foreign investment company (as defined under Section 1297 of the Code) rules, certain beneficial owners of the Company’s Class A Shares or Class B Shares that are, for U.S. federal income tax purposes, (i) individual citizens or residents of the United States; (ii) corporations created or organized in the United States or in any state thereof; (iii) estates the income of which is subject to United States federal income tax regardless of its source; or (iv) trusts if (a) a court within the United States can exercise primary supervision over the administration of the trust or (b) they have a valid election in place to be treated as a United States person and one or more United States persons has authority to control all substantial decisions of the trust (each such person, a “U.S. Holder”) that, at the time of the Redomiciliation, (i) own shares of the Company with a fair market value of $50,000 or more and (ii) would otherwise recognize taxable gain for U.S. federal income tax purposes with respect to their shares of the Company in connection with the Proposed Transactions (and specifically, the Redomiciliation), may make the “all earnings and profits” election with respect to their shares of the Company in lieu of recognizing such taxable gain. A U.S. Holder that validly makes such “all earnings and profits” election will be required to include in income, as a deemed dividend, the “all earnings and profits amount” (as defined under applicable Treasury Regulations) that is attributable, under U.S. tax principles, to such U.S. Holder’s shares of the Company. Additionally, U.S. persons that own directly, indirectly or constructively (under specified attribution rules), 10% or more of the total combined voting power or of the total value of all classes of the Company’s equity (each such person, a “10% U.S. Shareholder”) may be subject to special rules which depend on the Company’s calculation of its earnings and profits.
factors listed below could have a material adverse effect on your investment in our securities and our securities may trade at prices significantly below the price you paid for them. In such circumstances, the trading price of our securities may not recover and may experience a further decline.
Factors affecting the trading price of our securities may include (but are not limited to):
•market conditions in the broader stock market in general, including the economic effects of the ongoing military conflict between Russia and Ukraine and economic sanctions and other government responses thereto, or in our industry in particular;
•actual or anticipated fluctuations in our quarterly financial results or the quarterly financial results of companies perceived to be similar to us;
•changes in the market’s expectations about our operating results;
•the public’s reaction to our press releases, other public announcements and filings with the Securities and Exchange Commission;
•rumors and speculation in the press or investment community or on social media about us, our clients or companies perceived to be similar to us;
•actual or anticipated developments in our business, competitors’ businesses or the competitive landscape generally;
•the operating results failing to meet the expectation of securities analysts or investors in a particular period;
•our operating results failing to meet the guidance we may issue from time to time;
•changes in financial estimates and recommendations by securities analysts concerning us or the market in general;
•the timing of the achievement of objectives under our business plan and the timing and amount of costs we incur in connection therewith;
•short selling of our Class A Common Stock or related derivative securities;
•actions by hedge funds, short term investors, activist stockholders or stockholder representative organizations;
•operating and stock price performance of other companies that investors deem comparable to ours;
•changes in laws and regulations affecting our business;
•commencement of, or involvement in, litigation or investigations involving us;
•changes in our capital structure, such as future issuances of securities or the incurrence of additional debt;
•the volume of our Class A Common Stock available for public sale;
•any major change in our Board or management;
•sales of substantial amounts of our Class A Common Stock by our directors, officers or significant stockholders or the perception that such sales could occur;
•the extent to which retail and other individual investors (as distinguished from institutional investors), invest in our Class A Common Stock;
•sudden increases in the demand for our Class A Common Stock, including as a result of any “short squeezes”;
•speculative trading that is not primarily motivated by our announcements or the condition of our business;
•general economic and political conditions such as recessions, interest rates, “trade wars,” pandemics (such as COVID-19) and acts of war or terrorism; and
•other risk factors described in this “Risk Factors” section.
Broad market and industry factors may materially harm the market price of our securities irrespective of our operating performance. The stock market in general and Nasdaq in particular have experienced significant price and volume fluctuations that have often been unrelated or disproportionate to the operating performance of the particular companies affected. The trading prices and valuations of these stocks, and of our Class A Common Stock, may not be predictable. A loss of investor confidence in the market for the stocks of other companies which investors perceive to be similar to ours could depress our stock price regardless of our business, prospects, financial condition or results of operations. Broad market and industry factors, including, most recently, the impact of the COVID-19 pandemic, and any other global pandemics, as well as general economic, political and market conditions such as recessions or interest rate changes, may seriously affect the market price of our Class A Common Stock, regardless of our actual operating performance. In addition, the trading price of our Class A Common Stock
The Company is currentlymay be adversely affected by third parties trying to drive down or drive up the market price. Short sellers and others, some of whom post anonymously on social media, may be positioned to profit if our stock declines or otherwise exhibits volatility, and their activities can negatively affect our stock price and increase the volatility of our stock price. These broad market and industry factors could seriously harm the market price of our Common Stock, regardless of our operating performance. A decline in the processmarket price of determining its historical earningsour securities also could adversely affect our ability to issue additional securities and profitsour ability to obtain additional financing in the future.
In addition, in the past, following periods of volatility in the overall market and the market prices of particular companies’ securities, securities class action litigations have often been instituted against these companies. Litigation of this type, if instituted against us, could result in substantial costs and a diversion of our management’s attention and resources. Any adverse determination in any such litigation or any amounts paid to settle any such actual or threatened litigation could require that we make significant payments.
If our operating and financial performance in any given period does not meet any guidance that we provide to the public, the market price for our Class A Common Stock may decline.
We have in the past provided, and may from time to time provide, guidance regarding our future performance that represents our management’s estimates as of the date such guidance is provided. Any such guidance is based upon a number of assumptions with respect to future business decisions (some of which may change) and estimates that, while presented with numerical specificity, are inherently subject to significant business, economic and competitive uncertainties and contingencies (many of which are beyond our control, including those related to the COVID-19 pandemic). Guidance is necessarily speculative in nature, and it can be expected that some or all of the assumptions that inform such guidance will not materialize or will vary significantly from actual results. Accordingly, our guidance is only an estimate of what management believes is realizable as of the date such guidance is provided. Actual results may vary from such guidance and the variations may be material. Investors should also expectsrecognize that the reliability of any forecasted financial data diminishes the farther in the future that the data is forecast. In light of the foregoing, investors should not place undue reliance on our financial guidance and should carefully consider any guidance we may publish in context. In addition, if, in the future, our operating or financial results for a particular period do not meet any guidance we provide or the expectations of investment analysts, or if we reduce our guidance for future periods, the market price of our Class A Common Stock may decline. In addition, even though we have issued public guidance in the past, we are not obligated to and may determine its earningsnot to continue to do so in the future.
A significant portion of our Class A Common Stock is restricted from immediate resale but may be sold into the market in the future, which could negatively affect the market price of our Class A Common Stock.
As of February 28, 2021, Stagwell Media beneficially owned approximately 65% of our outstanding shares of Class A Common Stock on an as-converted basis. Although the shares held by Stagwell Media are subject to securities law restrictions on sales by affiliates, we, Stagwell Media and profitscertain other parties are party to a registration rights agreement pursuant to which, among other things and subject to certain restrictions, we are required to file with the Securities and Exchange Commission a registration statement registering for resale the shares of our Class A Common Stock that are held by, or are issuable upon exchange of units of OpCo (in combination with corresponding shares of our Class C Common Stock) held by, such parties, and to conduct certain underwritten offerings upon the request of holders of registrable securities, including direct and indirect transferees of such holders. In addition, we are party to a securities purchase agreement pursuant to which we are required to register for resale the shares of Class A Common Stock issued upon the conversion of our previously outstanding Series 8 convertible preferred stock.
As such, sales of a substantial number of shares of Class A Common Stock in the public market could occur at any time. These sales, or the perception in the market that the holders of a large number of shares intend to sell shares, could reduce the market price of Class A Common Stock.
We are a “controlled company” within the meaning of the applicable rules of Nasdaq and, as a result, qualify for exemptions from certain corporate governance requirements. Our stockholders will not have the same protections afforded to stockholders of companies that are not controlled companies, and the interests of our controlling stockholder may differ from the interests of other stockholders.
Our CEO and Chairman, Mark Penn, beneficially owns or controls approximately 65% of the voting power of our Common Stock. As a result, we are a “controlled company” within the meaning of the Nasdaq rules, and as a result, we qualify for exemptions from certain corporate governance requirements. Under these rules, a company of which more than 50% of the voting power for the taxable yearelection of directors is held by an individual, group or another company is a “controlled company” and may elect not to comply with certain corporate governance requirements, including the requirements to have: (a) a majority of independent directors on the board; (b) a nominating committee comprised solely of independent directors; (c) compensation of executive officers determined by a majority of the Redomiciliation ending withindependent directors or a compensation committee comprised solely of independent directors; and (d) director nominees selected, or recommended for the selection by the board, either by a majority of the independent directors or a nominating committee comprised solely of independent directors. Although as of the date of
this prospectus, we do not utilize any of these exemptions, we may elect to utilize one or more of these exemptions for so long as we remain a “controlled company.” As a result, our stockholders may not have the closingsame protections afforded to stockholders of companies that are subject to all of the Redomiciliation (the “Redomiciliation Effective Date”). Although the Company will not completeNasdaq corporate governance requirements.
In addition, this determination until after completion of the Proposed Transactions, the Company currently expects to have a significant amount of earnings and profits for the taxable year of the Redomiciliation. The calculation of “all earnings and profits” depends on the applicable shareholder’s periodconcentration of ownership and voting power allows Mr. Penn to control our decisions, including matters requiring approval by our stockholders (such as, subject to certain limitations, the outcomeelection of directors and the approval of mergers or other extraordinary transactions), regardless of whether or not other stockholders believe that the transaction is in their own best interests. Such concentration of voting power could also have the effect of delaying, deterring or precluding a change of control or other business combination that might otherwise be beneficial to our stockholders, could deprive our stockholders of an opportunity to receive a premium for their Class A Common Stock as part of a sale of our company and might ultimately affect the market price of our Class A Common Stock.
Securities or industry analysts may differ basednot publish or cease publishing research or reports about us, our business, our market, or publish negative opinions about our company or the price of our Class A Common Stock, which could cause the price and trading volume of our Class A Common Stock to decline.
The trading market for our Class A Common Stock will be influenced by the research and reports that industry or securities analysts may publish about us, our business and operations, our market or our competitors. Securities and industry analysts do not currently publish research on us. If no securities or industry analysts commence coverage of us, our stock price and trading volume would likely be negatively impacted. In addition, we have no control over equity research analysts or the content of their reports, and if any of the analysts who may choose to cover us make negative recommendations regarding our stock or issue other unfavorable commentary or research. or provide more favorable relative recommendations about our competitors, the price of our Class A Common Stock would likely decline. If any analyst who may cover us were to cease coverage of us or fail to regularly publish reports on us, we could lose visibility in the financial markets, which could cause our stock price or trading volume to decline.
There is no guarantee that an active and liquid public market for our securities will be sustained.
A liquid trading market for our Class A Common Stock may not be sustained. In the absence of a liquid public trading market:
•you may not be able to liquidate your investment in shares of our Class A Common Stock;
•you may not be able to resell your shares of our Class A Common Stock at or above the price you paid for them;
•the market price of shares of our Class A Common Stock may experience significant price volatility; and
•there may be less efficiency in carrying out your purchase and sale orders.
Additionally, if our Class A Common Stock becomes delisted from Nasdaq for any reason, and is quoted on the particular shareholder. At this stage, thereOTC Bulletin Board, an inter-dealer automated quotation system for equity securities that is not a national securities exchange, the liquidity and price of our Class A Common Stock may be more limited than if we were quoted or listed on Nasdaq or another national securities exchange. You may be unable to sell your shares of Class A Common Stock unless a market can be no assurances regardingsustained.
We do not intend to pay dividends on our common stock and, consequently, your ability to achieve a return on your investment will depend on appreciation in the “allprice of the Class A Common Stock.
We do not intend to declare and pay dividends on our common stock for the foreseeable future. We currently intend to invest future earnings, if any, to fund growth, to develop business, for working capital needs and profits amount.”for general corporate purposes. In general,addition, certain provisions of Delaware law and our outstanding indebtedness impose requirements that may restrict our ability to pay cash dividends on our common stock. Therefore, you are not likely to receive any cash dividends on shares of our Class A Common Stock for the “all earningsforeseeable future, and profits amount” attributable tothe success of an investment in the shares of our Class A Common Stock will depend upon any future appreciation in their market price. The market price of shares of our Class A Common Stock may never appreciate and may decrease.
We may issue additional shares of our Class A Common Stock or other equity securities without your approval, which would dilute your ownership interests and may depress the Company held bymarket price of your shares.
We may issue additional shares of our Class A Common Stock or other equity securities of equal or senior rank in the future in connection with, among other things, future acquisitions, repayment of outstanding indebtedness or under our equity incentive plans, without stockholder approval, in a particular U.S. Holder should depend onnumber of circumstances. Our issuance of additional shares of our Class A Common Stock or other equity securities of equal or senior rank could have the Company’s accumulated earningsfollowing effects:
•your proportionate ownership interest in us will decrease;
•the relative voting strength of each previously outstanding share of Common Stock may be diminished; or
•the market price of our stock may decline.
Some provisions of Delaware law and profitsour certificate of incorporation and bylaws may deter third parties from acquiring us and diminish the datevalue of our Class A Common Stock.
In addition to protections afforded under the DGCL, or certificate of incorporation and bylaws contain provisions that could have the effect of delaying or preventing changes in control or changes in management or to our Board. These provisions include, among other things:
•no cumulative voting in the election of directors, which limits the ability of minority stockholders to elect director candidates; and
•the ability of our Board to issue shares of preferred stock in one or more series and, with respect to each such series, to fix the number of shares constituting such series and the designations, powers, preferences, rights, qualifications, limitations and restrictions in respect of the shares of such series, without stockholder approval, which could be used to significantly dilute the Company were acquired by such U.S. Holder throughownership of a hostile acquirer.
These provisions in our certificate of incorporation and our bylaws, as well as provisions of Delaware law, may discourage, delay or prevent a transaction involving a change in our control that is in the Redomiciliation Effective Date. The determinationbest interest of our minority stockholders. Even in the absence of a takeover attempt, the existence of these provisions may adversely affect the prevailing market price of our Class A Common Stock if they are viewed as discouraging future takeover attempts. These provisions could also make it more difficult for stockholders to nominate directors for election to our Board and take other corporate actions and may also discourage acquisition proposals, or delay or prevent a change in control, which could depress the trading price of our Class A Common Stock.
Our certificate of incorporation designates the Court of Chancery of the Company’s earningsState of Delaware as the sole and profits isexclusive forum for certain types of actions and proceedings that may be initiated by stockholders and designates the United States federal district courts as the exclusive forum for resolving any complaint asserting a complex determinationcause of action arising under the Securities Act, which could limit the ability of our stockholders to obtain a favorable judicial forum for disputes with us or with our directors, officers or employees and may discourage stockholders from bringing such claims.
Our certificate of incorporation provides that, subject to limited exceptions, the Court of Chancery of the State of Delaware will be impactedthe exclusive forum for:
•any derivative action or proceeding brought on behalf of our company;
•any action or proceeding asserting a claim of breach of a fiduciary duty owed by numerous factors.any current or former director, officer or other employee or stockholder of our company to us or our stockholders;
•any action or proceeding asserting a claim arising pursuant to any provision of the DGCL (or any successor provision thereto) or as to which the DGCL (or any successor provision thereto) confers jurisdiction on the Court of Chancery of the State of Delaware;
•any action or proceeding asserting a claim against us or any current or former director, officer or other employee of our company arising pursuant to any provision of the DGCL, our certificate of incorporation, or our bylaws (as each may be amended from time to time);
•any action asserting a claim governed by the internal affairs doctrine; or
•any other action asserting an “internal corporate claim” as that term is defined in Section 115 of the DGCL.
For the avoidance of doubt, the foregoing provisions of our certificate of incorporation will not apply to any action or proceeding asserting a claim under the Securities Act of 1933, as amended (the “Securities Act”) or the Exchange Act. Section 22 of the Securities Act creates concurrent jurisdiction for federal and state courts over all suits brought to enforce any duty or liability created by the Securities Act or the rules and regulations thereunder. Accordingly, both state and federal courts have jurisdiction to entertain such claims. To prevent having to litigate claims in multiple jurisdictions and the threat of inconsistent or contrary rulings by different courts, among other considerations, our certificate of incorporation provides that, unless we consent in writing to the selection of an alternative forum, the federal district courts of the United States will be the exclusive forum for resolving any complaint asserting a cause of action arising under the Securities Act of 1933. Although investors cannot waive compliance with the federal securities laws and the rules and regulations thereunder, any person or entity purchasing or otherwise acquiring any interest in shares of our capital stock will be deemed to have notice of, and consented to, the provisions of our certificate of incorporation described in the preceding sentences.
These provisions of our certificate of incorporation could limit the ability of our stockholders to obtain a favorable judicial forum for certain disputes with us or with our directors, officers or other employees, which may discourage such lawsuits against us and our directors, officers and employees. Alternatively, if a court were to find these provisions of our current bylaws
inapplicable to, or unenforceable in respect of, one or more of the types of actions or proceedings listed above, we may incur additional costs associated with resolving such matters in other jurisdictions, which could adversely affect our business, financial condition and results of operations. While the Delaware courts have determined that such choice of forum provisions are facially valid, a stockholder may nevertheless seek to bring a claim in a venue other than those designated in the exclusive forum provisions, and there can be no assurance that such provisions will be enforced by a court in those other jurisdictions.
The requirements of being a public company may strain our resources, divert management’s attention and affect our ability to attract and retain qualified board members and officers.
We are subject to the IRS will agree with the Company’s determination of such earnings and profits.
If the IRS does not agree with the Company’s determinationreporting requirements of the amount, timing or sourceSecurities Exchange Act of its earnings and profits,1934, as amended (the “Exchange Act”), the earnings and profitslisting requirements of the Company may be greater than anticipated,Nasdaq Stock Market and the effect of such earningsother applicable securities rules and profitsregulations. Compliance with these rules and regulations has increased our legal and financial compliance costs, made some activities more difficult, time-consuming or costly and increased demand on shareholder taxation may be greater than anticipated. In such case, a U.S. Holderour systems and resources. The Exchange Act requires, among other things, that makes an “all earningswe file annual, quarterly and profits” election or a 10% U.S. Shareholder could have a greater than anticipated “all earnings and profits amount” in respect of such U.S. Holder’s MDC shares and thereby recognize greater taxable income. In addition, MDC shareholders who receive “all earnings and profits” data from the Company may bring suit against the Company if such data is successfully disputed by the IRS.
U.S. Holders are strongly urged to consult their own tax advisors regarding the U.S. federal income tax consequences of the Proposed Transactions to them in their particular circumstances, including whether they would be considered 10% U.S. Shareholders, whether to make the “all earnings and profits” election where applicable, and the appropriate filing requirementscurrent reports with respect to this election
Additionally, special rules apply to 10% U.S. Shareholders. 10% U.S. Shareholders should consult their own tax advisors regarding the U.S. federal and other applicable tax consequences of the Proposed Transactions to them in light of their particular circumstances.
Completion of the Proposed Transactions may affect the timing of audit or reassessments by tax authorities.
The determination of income and other tax liabilities of the Company and its subsidiaries requires interpretation of complex domestic and foreign laws and regulations that are subject to change. The Company’s interpretation of taxation law may differ from the interpretation of the tax authorities. There are tax matters under review for which the timing of resolution is uncertain. While the Company believes that the provision for income taxes is adequate, completion of the Proposed Transactions may affect the timing of audit and reassessment of taxes by certain tax authorities, which reassessments may be without technical merit and possibly material.
The Company will allocate time and resources to effecting the Proposed Transactions and incur non-recurring costs related to the Proposed Transactions.
The Company and its management have allocated and will continue to be required to allocate time and resources to effecting the completion of the Proposed Transactions and related and incidental activities, including preparing the “all earnings and profits amount” attributable to the shares of the Company, which data certain U.S. Holders may request. There is a risk that the challenges associated with managing these various initiatives may have aour business impact and that consequently the underlying businesses will not perform in line with expectations. This could have an adverse effect on the reputation, business, financial condition or results of operations of the Combined Company.
In addition, the Company expects to incur a number of non-recurring costs associated with the Proposed Transactions, including taxes, legal fees, advisor fees, proxy solicitor fees, filing fees, mailing expenses, financial printing expenses and other fees. There can be no assurance that the actual costs will not exceed those estimated and the actual completion of the Proposed Transactions may result in additional and unforeseen expenses. Many of these costs will be payable whether or not the Proposed Transactions are completed. While it is expected that benefits of the Proposed Transactions achieved by the Combined Company will offset these transaction costs over time, this net benefit may not be achieved in the short-term or at all, particularly if the Proposed Transactions are delayed or do not happen at all. These combined factors could adversely affect the business, results of operations or financial condition of the Combined Company.
The calculation of the number of Stagwell OpCo Units and the Stagwell Class C Shares to be issued will not be adjusted if there is a change in the value of Stagwell or its assets or the value of MDC before the Proposed Transactions are completed.
The calculation of the number of the Stagwell OpCo Units and the Stagwell Class C Shares to be issued to Stagwell in the Proposed Transactions will not be adjusted (i) if the value of the business or assets of Stagwell increases prior to the consummation of the Proposed Transactions or the value of MDC decreases prior to the Proposed Transactions, or (ii) if the value of the business or assets of Stagwell declines prior to the consummation of the Proposed Transactions or the value of MDC
increases prior to the Proposed Transactions. MDC may not be permitted to terminate the Transaction Agreement because of changes in the value of Stagwell’s assets.
The Proposed Transactions may not be completed on the terms or timeline currently contemplated, or at all, as MDC and Stagwell may be unable to satisfy the conditions or obtain the approvals required to complete the Proposed Transactions or such approvals may contain material restrictions or conditions.
Completion of the Proposed Transactions is subject to numerous conditions, including the occurrence of, among other things, receipt of approvals and the satisfaction of other conditions, including (i) the receipt of the required shareholder approvals, and (ii) with respect to the Redomiciliation, authorization of the director duly appointed (the “Director”) under Section 260 of the Canada Business Corporations Act (the “CBCA”). Although the Company is diligently applying its efforts to take, or cause to be taken, all actions to do, or cause to be done, all things necessary, proper or advisable to obtain the requisite approvals, there can be no assurance that these conditions will be fulfilled or that the Proposed Transactions will be completed on the terms or timeline currently contemplated, or at all. MDC has and will continue to expend time and resources and incur expenses related to the Proposed Transactions. Many of these expenses must be paid regardless of whether the Proposed Transactions are consummated. Governmental agencies may not approve the Proposed Transactions, may impose conditions to the approval of the Proposed Transactions or require changes to the terms of the Proposed Transactions. Any such conditions or changes could have the effect of delaying completion of the Proposed Transactions, imposing costs on or limiting the revenues of the Combined Company following the Proposed Transactions or otherwise reducing the anticipated benefits of the Proposed Transactions.
Completion of the Proposed Transactions may trigger certain provisions in agreements to which the Company or a StagwellEntity is a party.
The completion of the Proposed Transactions may trigger certain change in control, right of first offer, notice, consent, assignment or other provisions in agreements to which the Company or its subsidiaries are a party. In addition, while the Proposed Transactions will not result in an effective change of control of any Stagwell Entity, the completion of the Proposed Transactions may trigger certain technical provisions in agreements to which a Stagwell Entity is a party. If such Stagwell Entity is unable to assert that such provisions should not apply, or the Company or such Stagwell Entity are unable to comply with or negotiate waivers of those provisions, the counterparties may exercise their rights and remedies under the agreements, including potentially terminating such agreements or seeking monetary damages. Even if the Company or the applicable Stagwell Entity is able to negotiate waivers, the counterparties may require a fee for such waivers or seek to renegotiate the agreements on terms less favorable to the Combined Company.
Failure to complete the Proposed Transactions could adversely affect the market price of the Company’s Class A Shares as well as its business, financial condition and results of operations.
If the Proposed Transactions are not completed for any reason, the price of the Class A Shares may decline, or MDC’s business, financial condition and results of operations and maintain effective disclosure controls and procedures and internal controls over financial reporting. Maintaining our disclosure controls and procedures and internal controls over financial reporting in accordance with this standard requires significant resources and management oversight. As a result, management’s attention may be impacted to the extent that the market price of MDC’s shares reflects positive market assumptions that the Proposed Transactions will be completed and the related expected benefits will be realized; based on significant expenses, such as legal, advisory and financial services which generally must be paid regardless of whether the Proposed Transactions are completed; based on potential disruption of the business of MDC and distraction of its workforce and management team; and the requirement in the Transaction Agreement that, under certain limited circumstances, MDC must pay Stagwell a termination fee of $5,855,000.
Investors holding the Company’s shares prior to the completion of the Proposed Transactions will, in the aggregate, have a significantly reduced ownership and voting interest in the Combined Company after the Proposed Transactions and will exercise less influence over management.
Investors holding the Company’s shares prior to the completion of the Proposed Transactions will, in the aggregate, own a significantly smaller percentage of the Combined Company after the completion of the Proposed Transactions. On a pro forma basis (and (i) without giving effect to the conversion of any Combined Company Preferred Shares and (ii) including unvested restricted stock and restricted stock units of MDC), following the completion of the Proposed Transactions, it is anticipated that the existing holders of Class A Shares (including Stagwell) and Class B Shares will receive Combined Company Class A Common Shares and Combined Company Class B Common Shares equal to approximately 26% of the common equity of the Combined Company and Stagwell would be issued an amount of Combined Company Class C Common Shares equivalent to approximately 74% of the voting rights of the Combined Company and exchangeable, together with Stagwell OpCo Units, for Combined Company Class A Common Shares on a one-for-one basis at Stagwell’s election following a six-month holding period. Consequently, the Company’s shareholders, collectively, will be able to exercise less influence over the management and policies of the Combined Company than they will be able to exercise over the Company’s management and policies prior to the completion of the Proposed Transactions. However, the number of Stagwell OpCo Units, the number of Stagwell Class C Shares and the percentage of the Combined Company that Stagwell will hold following the consummation of the Proposed Transactions
will each be reduced, and the percentage of the Combined Company that existing Company shareholders will hold will be proportionally increased, if Stagwell is unable to effect the certain restructuring transactions prior to the closing of the Proposed Transactions.
The announcement and pendency of the Proposed Transactions could have an adverse effect on the stock price of the Class A Shares as well as the business, financial condition, results of operations or business prospects of MDC and Stagwell.
The announcement and pendency of the Proposed Transactions could disrupt MDC’s and Stagwell’s businesses in negative ways. For example, customers and other third-party business partners of MDC or Stagwell may seek to terminate and/or renegotiate their relationships with MDC or Stagwell as a result of the Proposed Transactions, whether pursuant to the terms of their existing agreements with MDC and/or Stagwell or otherwise. In addition, current and prospective employees of MDC and Stagwell may experience uncertainty regarding their future roles with the Combined Company, which might adversely affect MDC’s and Stagwell’s ability to retain, recruit and motivate key personnel. Should they occur, any of these events could adversely affect the stock price of the Class A Shares, or harm the financial condition, results of operations or business prospects of, MDC or Stagwell.
Some of MDC’s directors and executive officers have interests in seeing the Proposed Transactions completed that may be differentdiverted from or in addition to, those of other MDC Canada Shareholders.
Certain of MDC’s directors and executive officers have interests in the Proposed Transactions that may differ from, or be in addition to, those of the Company’s shareholders generally. These interests may present such executive officers and directors with actual or potential conflicts of interest. These interests include, but are not limited to, the continued service of certain directors of MDC as directors of the Combined Company following the Proposed Transactions, the continued employment of all of MDC’s current executive officers by the Combined Company following the Proposed Transactions, the treatment in the Proposed Transactions of equity awards, and with respect to Mark Penn, potential receipt of distributions as a result of the Proposed Transactions and the ownership of interests in Stagwell. The members of the MDC Special Committee and the MDC Board of Directors (with the interested directors abstaining) were aware of these interests and considered them, among others, in their approval and adoption of the Transaction Agreement and the Proposed Transactions and their recommendation that the Company’s shareholders adopt the Transaction Agreement and approve the Proposed Transactions.
MDC and Stagwell may have difficulty attracting, motivating and retaining executives and other employees in light of the Proposed Transactions.
MDC and Stagwell may have difficulty attracting, motivating and retaining executives and other employees in light of the Proposed Transactions. Uncertainty about the effect of the Proposed Transactions on the employees of MDC and Stagwell may have an adverse effect on MDC and Stagwell. This uncertainty may impair MDC’s and Stagwell’s ability to attract, retain and motivate personnel until the Proposed Transactions are completed. Employee retention may be particularly challenging during the pendency of the Proposed Transactions, as employees may feel uncertain about their future roles with MDC or Stagwell after their combination. If employees of MDC or Stagwell depart because of issues relating to the uncertainty or perceived difficulties of integration or a desire not to become employees of MDC after the Proposed Transactions are consummated, MDC’s ability to realize the anticipated benefits of the Proposed Transactions could be reduced.
Litigation relating to the Transactions could result in an injunction preventing the completion of the Transactions and/or substantial costs to MDC.
Securities class action lawsuits and derivative lawsuits are often brought against public companies that have entered into acquisition, merger or other business combination agreements like the Transaction Agreement. Following the filing of our registration statement on Form S-4, dated February 8, 2021, three securities lawsuits have been filed against us and our directors relating to alleged omissions of material information in the Form S-4 with respect to the Transaction. Defending against these and any additional claims can result in substantial costs and divert management time and resources. An adverse judgment in any current or future claim could result in monetary damages,concerns, which could have a negative impact on MDC's liquidity and financial condition. The lawsuits that have been filed to date seek, and any additional lawsuits could also seek, among other things, injunctive relief or other equitable relief, including a request enjoin the parties from consummating the Proposed Transactions. One of the conditions to the closing of the Proposed Transaction is that no injunction by any governmental entity having jurisdiction over MDC has been entered and continues to be in effect and no law has been adopted, in either case that prohibits the closing of the Proposed Transactions. Consequently, if a plaintiff is successful in obtaining an injunction prohibiting completion of the Proposed Transactions, that injunction may delay or prevent the mergers from being completed within the expected time frame or at all, which may adversely affect MDC'sharm our business financial position and results of operations.
There can be no assurance that any of the defendants will be successful Although we have already hired additional employees to comply with these requirements, we may need to hire more employees in the outcome of the existing or any potential future, lawsuits. The defense or settlement of any lawsuit or claim that remains unresolved at the time the mergers are completed may adversely affect MDC's business, financial condition, results of operationswhich will increase our costs and cash flows.
The COVID-19 pandemic triggered an economic crisis which may delay or prevent the consummation of the Proposed Transactions.
In March 2020, the World Health Organization declared the COVID-19 coronavirus outbreak a pandemic. The coronavirus has spread throughout the world and has resulted in unprecedented restrictions and limitations on operations of many businesses, educational institutions and governmental entities, including in the United States and Canada. Given the ongoing and dynamic nature of the COVID-19 crisis, it is difficult to predict the impact on the business of MDC and Stagwell, and there is no guarantee that efforts by MDC and Stagwell to address any adverse impact of COVID-19 will be effective. If MDC or Stagwell is unable to recover from a business disruption on a timely basis, the Proposed Transactions and the Combined Company’s business and financial conditions and results of operations following the completion of the Proposed Transactions would be adversely affected. The Proposed Transactions may also be delayed and adversely affected by the coronavirus outbreak, and become more costly. Each of MDC and Stagwell may also incur additional costs to remedy damages caused by such disruptions, which could adversely affect its financial condition and results of operations.
If the Proposed Transactions are consummated, the Combined Company will be subject to certain risks, including tax-related risks.
As more fully discussed in the Company’s Registration Statement on Form S-4 filed with the SEC on February 8, 2021 (the “Form S-4”), the Combined Company will be subject to certain risks, including risks related to the proposed Up-C structure, tax-related risks, risks that the expected benefits of the Proposed Transactions may not be realized, and risks related to the business of the Combined Company.
Item 1B. Unresolved Staff Comments
None.
Item 2. Properties
See Note 10 of the Notes to the Audited Consolidated Financial Statements (the “Notes”) included herein included in this Annual Report for a discussion of the Company’s lease commitments and “Management’s Discussion and Analysis of Financial Condition and Results of Operations” for a discussion of the impact of occupancy costs on the Company’s operating expenses.
The Company maintains office space in many cities in North America, Europe, Asia, South America, and Australia. This space is primarily used for office and administrative purposes by the Company’s employees in performing professional services. This office space is in suitable and well-maintained condition for MDC’sStagwell’s current operations. All of the Company’s materially important office space is leased from third parties with varying expiration dates. Certain of these leases are subject to rent reviews or contain various escalation clauses and certain of our leases require our payment of various operating expenses, which may also be subject to escalation. In addition, leases related to the Company’s non-U.S. businesses are denominated in currencies other than U.S. dollars and are therefore subject to changes in foreign exchange rates.
The table below provides a brief description of all locations in which office space is maintained and the related reportable segment.
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Reportable Segment | | Office Locations |
Integrated Networks - Group AAgencies Network | | Los Angeles, Venice, CA, Playa Vista, Redwood City,California, New York, Netherlands, UK, Australia, Singapore, Brazil, Denver, Portland, Canada, UK, China, Germany, Minneapolis, New Jersey,Berlin, Bangalore, Atlanta, Indianapolis, IndiaMinneapolis, Connecticut, Michigan, Cleveland, Pennsylvania, Chicago, Philippines, Argentina, Sweden and Florida |
Integrated Networks - Group BMedia Network | | Los Angeles, Santa Monica, San Francisco,California, New York, Netherlands, Australia, Singapore,Texas, Paris, Tokyo, China, Florida, Amsterdam, UK, Boulder, Brazil, China, Portland, Canada, Detroit, Cleveland, Norwalk, Atlanta, Pennsylvania, Chicago, MinneapolisIndia, Virginia and Utah |
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Media & Data ServicesCommunications Network | | Washington D.C., New York, China, Japan, Singapore, Thailand, Arizona, California, Atlanta, Massachusetts, Portland, Seattle, Canada, Germany, UK, India, Los Angeles, Austin, Century City, UK
Korea, Russia, Maryland, South Carolina and Arlington |
All Other | | Atlanta, Austin, Boston, Dallas, Ft. Lauderdale, Miramar, Los Angeles, New York, Portland, San Diego, San Francisco, Scottsdale, Seattle, Washington, China, Singapore, Thailand, UK, Tokyo, Germany, Canada, Sweden, Virginia
Toronto |
Corporate | | New York, Washington D.C., California, Tampa and Washington
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Item 3. Legal Proceedings
In the ordinary course of business, we are involved in various legal proceedings. We currently do not currently expect that these proceedings will have a material adverse effect on our results of operations, cash flows or financial position.
Item 4. Mine Safety Disclosures
Not applicable.
PART II
Item 5. Market for Registrant’s Common Equity, and Related Stockholder Matters and Issuer Purchases of Equity Securities
Market Information and Holders of
Our Class A Subordinate Voting Shares
The principal marketCommon Stock is traded on which the Company’s Class A subordinate voting shares are traded is the Nasdaq StockGlobal Select Market, (“NASDAQ”) (symbol: “MDCA”).under the symbol “STGW.” There is no established public trading market for our Class B voting shares.common stock, par value $0.001 per share (the “Class B Common Stock”), or Class C Common Stock. As of February 25, 2021,28, 2022, the approximate number of registered holders of our Class A subordinate voting sharesCommon Stock, Class B Common Stock, and Class B voting shares,C Common Stock, including those whose shares are held in a nominee name, was 26489, 35, and 87,2, respectively.
Dividend PracticeDividends
The Company has notWe have never declared a dividend for the three-year period ending December 31, 2020.
The payment ofor paid any cash dividends on our capital stock. We currently intend to retain any future earnings and do not expect to pay any dividends in the foreseeable future. Any future determination to declare cash dividends will be made at the discretion of MDC’s board of directorsour Board, subject to applicable laws, and will depend upon limitations under applicable law and contained inon a number of factors, including our Credit Agreement and the indenture governing the Senior Notes, future earnings,financial condition, results of operations, capital requirements, our general financial condition andcontractual restrictions, general business conditions.conditions, and other factors that the Board may deem relevant.
PurchaseUnregistered Sales of Equity Securities
In the three months ended December 31, 2021 the Company issued 4,840,653 shares of Class A Common Stock in transactions exempt from registration under Section 4(a)(2) of the Securities Act of 1933, as amended. Of these, 365,000 shares were issued to executives of the Company as inducement for employment and 4,475,653 shares were issued to executives ofa majority-owned subsidiary of the Company as part of the consideration for purchase by the Company of the remaining interest in the subsidiary. The Company received no cash proceeds and no commissions were paid to any person in connection with the issuance of the shares.
Purchases of Equity Securities by the Issuer and Affiliated Purchasers
For the twelvethree months ended December 31, 2020,2021, the Company made no open market purchases of its Class A shares or itsCommon Stock, Class B shares.Common Stock, or C Common Stock. Pursuant to its Combined Credit Agreement and the indenture governing the Seniorit 5.625% Notes (each as defined in “Management’s Discussion and Analysis of Financial Condition and Results of Operations”), the Company is currently limited from repurchasing itsas to the dollar value of shares it may repurchase in the open market.
During 2020,For the three months ended December 31, 2021, the Company’s employees surrendered shares of Class A sharesCommon Stock in connection with the required tax withholding resulting from the vesting of restricted stock. The Company paid these withholding taxes on behalf of the related employees. These shares of Class A sharesCommon Stock were subsequently retired and no longer remainremained outstanding as of December 31, 2020.2021. The following table details those shares withheld during the fourth quarter of 2020:2021:
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Period | | Total Number of Shares Purchased | | Average Price Paid Per Share | | Total Number of Shares Purchased as Part of Publicly Announced Program | | Maximum Number of Shares That May Yet Be Purchased Under the Program |
10/1/2020 - 10/31/2020 | | 20,014 | | | $ | 2.21 | | | — | | | — | |
11/1/2020 - 11/30/2020 | | — | | | — | | | — | | | — | |
12/1/2020 - 12/31/2020 | | — | | | — | | | — | | | — | |
Total | | 20,014 | | | $ | 2.21 | | | — | | | — | |
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Period | | Total Number of Shares Purchased | | Average Price Paid Per Share | | Total Number of Shares Purchased as Part of Publicly Announced Program | | Maximum Number of Shares That May Yet Be Purchased Under the Program |
10/1/2021 - 10/31/2021 | | 2,339 | | | $ | 3.07 | | | — | | | — | |
11/1/2021 - 11/30/2021 | | — | | | — | | | — | | | — | |
12/1/2021 - 12/31/2021 | | — | | | — | | | — | | | — | |
Total | | 2,339 | | | $ | 3.07 | | | — | | | — | |
Item 6. Selected Financial Data
Not Applicable.
Item 7. Management’s Discussion and Analysis of Financial Condition and Results of Operations
Unless otherwise indicated, referencesThe following discussion and analysis are based on and should be read in conjunction with our consolidated financial statements and the notes thereto included elsewhere in this Form 10-K. The following discussion and analysis contains forward-looking statements and should be read in conjunction with the disclosures and information contained and referenced under the captions “Forward-Looking Statements” and “Risk Factors” in this Form 10-K. The following discussion and analysis also includes a discussion of certain non-GAAP financial measures. A description of the non-GAAP measures discussed in this section and reconciliations to the comparable GAAP measures are below.
In this section, the terms “Stagwell,” “we,” “us,” “our” and the “Company” refer (i) with respect to events occurring or “MDC” mean MDC Partnersperiods ending before August 2, 2021, to Stagwell Marketing Group LLC and its direct and indirect subsidiaries and (ii) with respect to events occurring or periods ending on or after August 2, 2021, to Stagwell Inc. and its subsidiaries,direct and referencesindirect subsidiaries. References to a “fiscal year” meansmean the Company’s year commencing on January 1 of that year and ending December 31 of that year (e.g., fiscal 20202021 means the period beginning January 1, 2020,2021, and ending December 31, 2020)2021).
The Company reports its financial results in accordance with accounting principles generally accepted in the United States of America (“GAAP”). In addition, the Company has included non-GAAP financial measures and ratios, which management uses to operate the business, which it believes provide useful supplemental information to both management and readers of this report in making period-to-period comparisons in measuring the financial performance and financial condition of the Company. These measures do not have a standardized meaning prescribed by GAAP and should not be construed as an alternative to other titled measures determined in accordance with GAAP. The non-GAAP measures included are “organic revenue growth” or “organic revenue decline” and “Adjusted EBITDA.”
Organic revenue growth or organic revenue decline refer to the positive or negative results, respectively, of subtracting both the foreign exchange and acquisition (disposition) components from total revenue growth. The acquisition (disposition) component is calculated by aggregating the prior period revenue for any acquired businesses, less the prior period revenue of any businesses that were disposed of in the current period. The organic revenue growth (decline) component reflects the constant currency impact (a) of the change in revenue of the Partner Firms which the Company has held throughout each of the comparable periods presented and (b) “non-GAAP acquisitions (dispositions), net.” Non-GAAP acquisitions (dispositions), net
consists of (i) for acquisitions during the current year, the revenue effect from such acquisition as if the acquisition had been owned during the equivalent period in the prior year and (ii) for acquisitions during the previous year, the revenue effect from such acquisitions as if they had been owned during that entire year or same period as the current reportable period, taking into account their respective pre-acquisition revenues for the applicable periods and (iii) for dispositions, the revenue effect from such disposition as if they had been disposed of during the equivalent period in the prior year. The Company believes that isolating the impact of acquisition activity and foreign currency impacts is an important and informative component to understand the overall change in the Company’s consolidated revenue. The change in the consolidated revenue that remains after these adjustments illustrates the underlying financial performance of the Company’s businesses. Specifically, it represents the impact of the Company’s management oversight, investments and resources dedicated to supporting the businesses’ growth strategy and operations. In addition, it reflects the network benefit of inclusion in the broader portfolio of firms that includes, but is not limited to, cross-selling and sharing of best practices. This approach isolates changes in performance of the business that take place under the Company’s stewardship, whether favorable or unfavorable, and thereby reflects the potential benefits and risks associated with owning and managing a talent-driven services business.
Accordingly, during the first twelve months of ownership by the Company, the organic growth measure may credit the Company with growth from an acquired business that is dependent on work performed prior to the acquisition date, and may include the impact of prior work in progress, existing contracts and backlog of the acquired businesses. It is the presumption of the Company that positive developments that may have taken place at an acquired business during the period preceding the acquisition will continue to result in value creation in the post-acquisition period.
While the Company believes that the methodology used in the calculation of organic revenue change is entirely consistent with our closest U.S. competitors, the calculations may not be comparable to similarly titled measures presented by other publicly traded companies in other industries. Additional information regarding the Company’s acquisition activity as it relates to potential revenue growth is provided in this Item 7 “Management’s Discussion and Analysis of Financial Condition and Results of Operations” under “Certain Factors Affecting our Business.”
Adjusted EBITDA is defined as Net income (loss) attributable to MDC Partners Inc. common shareholders plus or minus adjustments to Operating income (loss) plus depreciation and amortization, stock-based compensation, deferred acquisition consideration adjustments, distributions from non-consolidated affiliates, and other items, net. Distributions from non-consolidated affiliates includes (i) cash received for profit distributions from non-consolidated affiliates, and (ii) consideration from the sale of ownership interests in non-consolidated affiliates less contributions to date plus undistributed earnings (losses). Other items include items such as impairment charges, fees associated with the combination of MDC with the Stagwell Entities, severance expense and other restructuring expenses, including costs for leases that will either be terminated or sublet in connection with the centralization of our New York real estate portfolio.
Direct costs represent billable or non-billable internal and third-party expenses that are directly tied to providing services to our clients where we are principal in the arrangement. Direct costs exclude staff costs, which are presented separately.
All amounts are in dollars unless otherwise stated. Amounts reported in millions herein are computed based on the amounts in thousands. As a result, the sum of the components, and related calculations, reported in millions may not equal the total amounts due to rounding.
The percentage changes included in the tables herein Item 7 that are not considered meaningful are presented as “NM”.
Recent Developments
On December 21, 2020, MDC and Stagwell Media LP, a Delaware limited partnership (“Stagwell”), announced that they entered into a definitive transaction agreement (the “Transaction Agreement”) providing for the combination of MDC with the subsidiaries of Stagwell that own and operate a portfolio of marketing services companies (the “Stagwell Entities”). Under the terms of the Transaction Agreement, the combination between MDC and the Stagwell Entities will be effected using an “Up-C” partnership structure. Through a series of steps and transactions (collectively, the “Transactions”), including the domestication of MDC to a Delaware corporation and the merger of MDC Delaware with one of its indirect wholly owned subsidiaries (the “MDC Merger”), MDC Delaware will become a direct subsidiary (from and after the merger, “OpCo”) of a newly-formed, Delaware-organized, NASDAQ-listed corporation (“New MDC”). Following the MDC Merger, (i) OpCo will convert into a limited liability company that will hold MDC’s operating assets and to which Stagwell will contribute the equity interests of the Stagwell Entities (the “Stagwell Contribution”) in exchange for 216,250,000 common membership interests of OpCo (the “Stagwell OpCo Units”), and (ii) Stagwell will contribute to New MDC an aggregate amount of cash equal to $100 in exchange for shares of a new Class C series of voting-only common stock (the “New MDC Class C Stock”) equal in number to the Stagwell OpCo Units. On a pro forma basis, without giving effect to any outstanding preference shares of MDC, the existing holders of MDC’s Class A and Class B shares would receive interests equal to approximately 26% of the combined company and Stagwell would be issued New MDC Class C Stock equivalent to approximately 74% of the voting rights of the combined company and exchangeable, together with Stagwell OpCo Units, into Class A shares of New MDC on a one-for-one basis at Stagwell’s election. The number of Stagwell OpCo Units and shares of New MDC Class C Stock that Stagwell will receive in
the Transactions, and the percentage of the combined company that Stagwell will hold following the consummation of the Transactions, will be reduced, and the percentage of the combined company that existing MDC shareholders will hold will be proportionally increased, if Stagwell is unable to effect certain restructuring transactions prior to the closing of the Transactions.
On December 21, 2020, MDC and Broad Street Principal Investments, L.L.C., an affiliate of Goldman Sachs (“Broad Street”), entered into a letter agreement, pursuant to which Broad Street consented to the Transactions subject to entry with MDC into a definitive agreement reflecting revised terms of MDC’s issued and outstanding Series 4 convertible preference shares (the “Goldman Letter Agreement”). The revised terms of the Series 4 convertible preference shares would (subject to the closing of the Transactions) reduce the conversion price from $7.42 to $5.00 and extend accretion for two years beyond the date on which accretion would have otherwise ceased, at a reduced rate of 6%. In connection with the closing of the Transactions, Broad Street will have the right to redeem up to $30 million of its preference shares in exchange for a $25 million subordinated note or loan with a 3-year maturity (i.e., exchange at an approximately 17% discount to face value). The $25 million note or loan will accrue interest at 8.0% per annum and is, pre-payable any time at par without penalty.
On December 21, 2020, MDC entered into consent and support agreements (the “Consent and Support Agreements”) with holders of more than 50% of the aggregate principal amount of its Senior Notes to consent to the consummation of the combination of MDC with the Stagwell Entities. Pursuant to the Consent and Support Agreements, MDC agreed to increase the interest rate on the Senior Notes by 1% per annum effective as of the date of the Consent and Support Agreements and to pay a consent fee of 2% to all holders of Notes upon a successful consent solicitation, or 3% if a supplemental indenture with the waivers and amendments is executed and becomes operative and the combination of MDC with the Stagwell Entities is consummated. On February 5, 2021, MDC announced it had received and accepted consents from holders of at least a majority in principal amount of the Senior Notes, and on February 8, 2021, MDC entered into a supplemental indenture providing for waivers and amendments in connection with the combination of MDC with the Stagwell Entities.
On February 8, 2021, MDC filed a proxy statement/prospectus on Form S-4, which describes the Transaction Agreement, the Transactions, and ancillary agreements related thereto in more detail.
Executive Summary
Business Combination
On December 21, 2020, MDC Partners Inc. (“MDC”) and Stagwell Media LP (“Stagwell Media”) announced that they had entered into the Transaction Agreement, providing for the combination of MDC with the operating businesses and subsidiaries of Stagwell Media (the “Stagwell Subject Entities”). The novel coronavirusStagwell Subject Entities comprised Stagwell Marketing Group LLC (“COVID-19”Stagwell Marketing” or “SMG”) is a pandemic that has altered how society interacts acrossand its direct and indirect subsidiaries.
On August 2, 2021 (the “Closing Date”), we completed the world. The outbreakpreviously announced combination of COVID-19MDC and the measures put in placeStagwell Subject Entities and a series of steps and related transactions (such combination transactions, the “Transactions”). In connection with the Transactions, among other things, (i) MDC completed a series of transactions pursuant to reducewhich it emerged as a wholly owned subsidiary of the Company, converted into a Delaware limited liability company and changed its transmission, suchname to Midas OpCo Holdings LLC (“OpCo”); (ii) Stagwell Media contributed the equity interests of Stagwell Marketing and its direct and indirect subsidiaries to OpCo; and (iii) the Company converted into a Delaware corporation, succeeded MDC as the impositionpublicly-traded company and changed its name to Stagwell Inc.
The Transactions were treated as a reverse acquisition for financial reporting purposes, with MDC treated as the legal acquirer and orders to work-from-home, stay-at-home and shelter-in-place, have adversely impactedStagwell Marketing treated as the global economy. We took various actions to address the pandemic. The Company implemented comprehensive controls and procedures to protect our employees, families, clients, and their communities. This included implementingaccounting acquirer. As a world-wide work-from-home policy and stress-testing our infrastructure to ensure that all employees had the tools and resources to work virtually. Our leadership and business continuity teams also proactively took thorough measures to ensure the highest level of continued service and partnership for our clients. Our Partner Firms altered how they work and respond to client challenges around the world, generating impactful creative work, rapid pivots, and inventive business solutions for brands in every sector. Early in 2020, the Company aligned operating expenses with changes in revenue. We implemented freezes on hiring, staff reductions, furloughs, salary reductions, benefit reductions and a significant reduction in discretionary spending. In addition to expense reductions, we tightened capital expenditures where possible to preserve our cash flow. The effectsresult of the COVID-19 pandemic negatively impactedTransactions and the change in our business and operations, under applicable accounting principles, the historical financial results of operations,Stagwell Marketing prior to August 2, 2021 are considered our historical financial position and cash flowsresults. Accordingly, historical information presented in 2020. While it is difficult to predict the continued impact of the pandemic, we anticipate that its negative impact on our revenue will continue through the first half of 2021. Ifthis Form 10-K for events occurring or periods ending before August 2, 2021 does not reflect the impact of the pandemic is prolonged beyond our expectation,Transactions and may not be comparable with historical information for events occurring or periods ending on or after August 2, 2021, which do not include the Company believes it is well positioned throughfinancial results of MDC. See Note 4 of the actions takenNotes included herein for additional information in 2020 to successfully work throughconnection with the effects of COVID-19 in 2021.Transaction.
MDCOverview
Stagwell conducts its business through its network of Partner Firms,networks, which provide marketing and business solutions that realize the potential of combining data and creativity. MDC’sStagwell’s strategy is to build, grow and acquire market-leading businesses that deliver the modern suite of services that marketers need to thrive in a rapidly evolving business environment. MDC’sStagwell’s differentiation lies in its best-in-class creative roots and proven entrepreneurial leaders, which together with innovations in technology and data, bring transformational marketing, activation, communications and strategic consulting services to clients. MDCStagwell leverages its range of services in an integrated manner, offering strategic, creative and innovative solutions that are technologically forward and media-agnostic. The Company’s work is designed to challenge the industry status quo, realize outsized returns on investment, and drive transformative growth and business performance for its clients and stakeholders.
MDCStagwell manages its business by monitoring several financial and non-financial performance indicators. The key indicators that we focus on are revenues,revenue, operating expenses, capital expenditures and the non-GAAP measures described above.below. Revenue growth is analyzed by reviewing a mix of measurements, including (i) growth by major geographic location, (ii) growth by client industry vertical,line of business, (iii) growth from existing clients and the addition of new clients, (iv) growth by primary discipline,principal capability, (v) growth from currency changes, and (vi) growth from acquisitions. In addition to monitoring the foregoing financial indicators, the Company assesses and monitors several non-financial performance indicators relating to the business performance of our Partner Firms.networks. These indicators may include a Partner Firm’snetwork’s recent new client win/loss record; the depth and scope of a
pipeline of potential new client account activity; the overall quality of the services provided to clients; and the relative strength of the Partner Firm’snetwork’s next generation team that is in place as part of a potential succession plan to succeed the current senior executive team.
EffectiveWhile a recovery from the COVID-19 pandemic appears to be underway, we expect economic conditions will continue to be volatile as long as COVID-19 remains a public health threat. We will continue to monitor the worldwide public health threat, government actions to combat COVID-19 and the impact or potential impact that such developments may have on the overall economy, our clients and our operations. If the impact of the pandemic continues to go beyond expectations, we believe we are well positioned through the actions implemented at the onset of the pandemic to successfully work through the effects of COVID-19 on our business. The impact of the pandemic and the corresponding actions are reflected in 2020,our judgments, assumptions and estimates in the preparation of our financial statements. The judgments, assumptions and estimates will be updated and could result in different results in the future depending on the severity, duration and continued impact of the COVID-19 pandemic.
Recent Developments
On March 11, 2022, the Company reorganized its management structure resulting in the aggregation of certain Partner Firms into integrated groups (“Networks”).and Mark Penn, Chief Executive Officer and Chairman of the Company, appointed key agency executives,entered into (i) a Second Amended and Restated Employment Agreement (the “Second A&R Employment Agreement”) and (ii) an Amended and Restated Stock Appreciation Rights Agreement (the “A&R SARs Agreement”). The Second A&R Employment Agreement and the A&R SARs Agreement provide that, report directly into him,with respect to lead each Network. In connectionthe December 14, 2021 award to Mr. Penn of 1,500,000 stock appreciation rights (“SARs”) in respect of the Company’s Class A common stock with a base price equal to $8.27 under the reorganization, we reassessed our reportable segmentsCompany’s 2016 Stock Incentive Plan (the “Plan”), (i) the SARs will be settled only in cash upon any exercise, and (ii) the SARs will be considered to align our external reporting with how we operate the Networks under our new organizational structure. Prior periods presented have been recast to reflect the change in reportable segments. See Notes 1 and 20granted outside of the Notes to the Consolidated Financial Statements included herein for a description of each of our reportable segments, the All Other category, as well as information regarding a change in reportable segments between the firstPlan and second quarter of 2020.
The three reportable segments that result from our assessment are as follows: “Integrated Networks - Group A,” “Integrated Networks - Group B” and the “Media & Data Network.” In addition, the Company combines and discloses operating segments that do not meet the aggregation criteria as “All Other.” The Company also reports corporate expenses, as further detailed below, as “Corporate.” All segments follow the same basis of presentation and accounting policies as those described in Note 2 of the Notes to the Consolidated Financial Statements included herein.
In addition, MDC reports its corporate office expenses incurred in connection with the strategic resources provided to the Partner Firms, as well as certain other centrally managed expenses that are not fully allocatedsubject to the operating segments as Corporate, including interest expense and public company overhead costs. Corporate provides client and business development support to the Partner Firms as well as certain strategic resources, including accounting, administrative, financial, real estate, human resource and legal functions.
stockholder approval.
Significant Factors Affecting our Business and Results of Operations. In addition to the impact of the COVID-19 pandemic discussed above, the
The most significant factors affecting our business and results of operations include national, regional, and local economic conditions, our clients’ profitability, mergers and acquisitions of our clients, changes in top management of our clients and our ability to retain and attract key employees. New business wins and client losses occur due to a variety of factors. The two most significant factors are (i) our clients’ desire to change marketing communication firms, and (ii) the creative productdigital and data-driven products that our Partner FirmsBrands offer. A client may choose to change marketing communication firms for a number ofseveral reasons, such as a change in top management and theleadership where new management wants to retain an agency that it may have previously worked with. In addition, if the client is merged or acquired by another company, the marketing communication firm is often changed. Another factor inClients also change firms as a client changing firms isresult of the agency’s campaign or work failingfirm’s failure to meet the client’s expected financialmarketing performance targets or other measures.expectations in client service delivery.
Acquisitions and Dispositions. The Company’s strategy includes acquiring ownership stakes in well-managed businesses with world class expertise and strong reputations in the industry. The Company provides post-acquisition support to Partner Firms in order to help accelerate growth, including in areas such as business and client development (including cross-selling), corporate communications, corporate development, talent recruitment and training, procurement, legal services, human resources, financial management and reporting, and real estate utilization, among other areas. Integration isSeasonality
Historically, we typically implemented promptly, and new Partner Firms can begin to tap into the full range of MDC’s resources immediately.
Seasonality. Historically, the Company typically generatesgenerate the highest quarterly revenuesrevenue during the fourth quarter in each year.year, In addition, client concentration increases during election years due to the cyclical nature of our advocacy Brands. The fourth quarter has historically been the period in the year in which the highest volumes of media placements and retail related consumer marketing occur. See Note 21increase with the back-to-school season through the end of the Notesholiday season.
Non-GAAP Measures
The Company reports its financial results in accordance with accounting principles generally accepted in the United States (“GAAP”). In addition, the Company has included non-GAAP financial measures and ratios, which management uses to operate the business, which it believes provide useful supplemental information to both management and readers of this report in making period-to-period comparisons in measuring the financial performance and financial condition of the Company. These measures do not have a standardized meaning prescribed by GAAP and should not be construed as an alternative to other titled measures determined in accordance with GAAP. The non-GAAP measures included are “organic revenue growth or decline” and “Adjusted EBITDA.”
“Organic revenue growth” and “organic revenue decline” refer to the Consolidated Financial Statements included hereinpositive or negative results, respectively, of subtracting both the foreign exchange and acquisition (disposition) components from total revenue growth. The acquisition (disposition) component is calculated by aggregating prior period revenue for information relating toany acquired businesses, less the Company’s quarterly results.
Resultsany businesses that were disposed of Operations:
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| | Years Ended December 31, |
| | 2020 | | 2019 | | 2018 |
Revenue: | | (Dollars in Thousands) |
Integrated Networks - Group A | | $ | 379,648 | | | $ | 392,101 | | | $ | 393,890 | |
Integrated Networks - Group B | | 435,589 | | | 531,717 | | | 551,317 | |
Media & Data Network | | 139,015 | | | 161,451 | | | 183,287 | |
All Other | | 244,759 | | | 330,534 | | | 346,594 | |
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Total Revenue | | $ | 1,199,011 | | | $ | 1,415,803 | | | $ | 1,475,088 | |
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Operating Income (Loss): | | | | | | |
Integrated Networks - Group A | | $ | 14,297 | | | $ | 35,230 | | | $ | 59,130 | |
Integrated Networks - Group B | | 34,581 | | | 61,417 | | | 34,659 | |
Media & Data Network | | (7,724) | | | 2,376 | | | (51,441) | |
All Other | | (23,021) | | | 26,205 | | | 14,243 | |
Corporate | | (63,890) | | | (45,768) | | | (55,157) | |
Total Operating Income (Loss) | | $ | (45,757) | | | $ | 79,460 | | | $ | 1,434 | |
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Other Income (Expenses): | | | | | | |
Interest expense and finance charges, net | | $ | (62,163) | | | $ | (64,942) | | | $ | (67,075) | |
Foreign exchange gain (loss) | | (982) | | | 8,750 | | | (23,258) | |
Other, net | | 20,500 | | | (2,401) | | | 230 | |
Income (loss) before income taxes and equity in earnings of non-consolidated affiliates | | (88,402) | | | 20,867 | | | (88,669) | |
Income tax expense | | 116,555 | | | 10,316 | | | 29,615 | |
Income (loss) before equity in earnings of non-consolidated affiliates | | (204,957) | | | 10,551 | | | (118,284) | |
Equity in earnings of non-consolidated affiliates | | (2,240) | | | 352 | | | 62 | |
Net income (loss) | | (207,197) | | | 10,903 | | | (118,222) | |
Net income attributable to the noncontrolling interest | | (21,774) | | | (16,156) | | | (11,785) | |
Net loss attributable to MDC Partners Inc. | | (228,971) | | | (5,253) | | | (130,007) | |
Accretion on and net income allocated to convertible preference shares | | (14,179) | | | (12,304) | | | (8,355) | |
Net loss attributable to MDC Partners Inc. common shareholders | | $ | (243,150) | | | $ | (17,557) | | | $ | (138,362) | |
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Adjusted EBITDA: | | | | | | |
Integrated Networks - Group A | | $ | 79,793 | | | $ | 74,822 | | | $ | 75,609 | |
Integrated Networks - Group B | | 84,297 | | | 84,568 | | | 74,091 | |
Media & Data Network | | 9,707 | | | 7,746 | | | 12,205 | |
All Other | | 30,755 | | | 37,618 | | | 38,307 | |
Corporate | | (27,220) | | | (30,601) | | | (38,761) | |
Total Adjusted EBITDA | | $ | 177,332 | | | $ | 174,153 | | | $ | 161,451 | |
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| | Years Ended December 31, |
| | 2020 | | 2019 | | 2018 |
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Capital expenditures: | | | | | | |
Integrated Networks - Group A | | $ | 1,087 | | | $ | 5,934 | | | $ | 8,228 | |
Integrated Networks - Group B | | 987 | | | 9,270 | | | 6,352 | |
Media & Data Network | | 569 | | | 627 | | | 1,632 | |
All Other | | 966 | | | 2,729 | | | 3,985 | |
Corporate | | 33,694 | | | 36 | | | 67 | |
Total | | $ | 37,303 | | | $ | 18,596 | | | $ | 20,264 | |
Corporate’s capital expenditures(a) the change in 2020 are primarily for leasehold improvements at its new headquarters at One World Trade Center in connection with the centralizationrevenue of the Company’s New York real estate portfolio. As of December 31, 2020,brands that the Company had $12,993has held throughout each of capital expenditures that were incurred inthe comparable periods presented, and (b) “Net acquisitions, (divestitures).” Net acquisitions, (divestitures) consists of (i) for acquisitions during the current year, but not yet paid.the revenue effect from such acquisition as if the acquisition had been owned during the equivalent period in the prior year and (ii) for acquisitions during the previous year, the revenue effect from such acquisitions as if they had been owned during that entire year (or the same prior year period as the current reportable period), taking into account their respective pre-acquisition revenues for the applicable periods, and (iii) for dispositions, the revenue effect from such disposition as if they had been disposed of during the equivalent period in the prior year.
The following tables reconcileAdjusted EBITDA is defined as Net income (loss) attributable to MDC PartnersStagwell Inc. common shareholders (GAAP)excluding non-operating income or expense to achieve operating income (loss), plus depreciation and amortization, stock-based compensation, deferred acquisition consideration adjustments, and other items. Other items include restructuring costs, acquisition-related expenses, and non-recurring items.
All amounts are in dollars unless otherwise stated. Amounts reported in millions herein are computed based on the amounts in thousands. As a result, the sum of the components, and related calculations, reported in millions may not equal the total amounts due to rounding.
The percentage changes included in the tables herein that are not considered meaningful are presented as “NM.”
Segments
The Company determines an operating segment if a component (i) engages in business activities from which it earns revenues and incurs expenses, (ii) has discrete financial information, and is (iii) regularly reviewed by the Chief Operating Decision Maker (“CODM”), who is Mark Penn, Chief Executive Officer and Chairman, to make decisions regarding resource allocation for the segment and assess its performance. Once operating segments are identified, the Company performs an analysis to determine if aggregation of operating segments is applicable. This determination is based upon a quantitative analysis of the expected and historic average long-term profitability for each operating segment, together with a qualitative assessment to determine if operating segments have similar operating characteristics.
The CODM uses Adjusted EBITDA (non-GAAP)as a key metric, to evaluate the operating and financial performance of a segment, identify trends affecting the segments, develop projections and make strategic business decisions.
The Company has three reportable segments as follows: “Integrated Agencies Network,” “Media Network” and the “Communications Network.” In addition, the Company combines and discloses operating segments that do not meet the aggregation criteria as “All Other.” The Company also reports corporate expenses, as further detailed below, as “Corporate.” All segments follow the same basis of presentation and accounting policies. See Note 2 of the Notes included herein for the Company’s significant accounting policies.
In addition, Stagwell reports its corporate office expenses incurred in connection with the strategic resources provided to the networks, as well as certain other centrally managed expenses that are not fully allocated to the operating segments as Corporate. Corporate provides client and business development support to the networks as well as certain strategic resources, including accounting, administrative, financial, real estate, human resource and legal functions.
The following discussion focuses on the operating performance of the Company for the twelve months ended December 31, 2021 and 2020 2019 and 2018. The adjustments from Net income (loss) attributable to MDC Partners Inc. common shareholders to Operating income (loss) are detailed in the table above.
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| Twelve Months Ended December 31, 2020 |
| Integrated Networks - Group A | | Integrated Networks - Group B | | Media & Data Network | | All Other | | Corporate | | Total |
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| (Dollars in Thousands) |
Net loss attributable to MDC Partners Inc. common shareholders | | | | | | | | | | | $(243,150) |
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Adjustments | | | | | | | | | | | 197,393 |
Operating income (loss) | $14,297 | | $34,581 | | $(7,724) | | $(23,021) | | $(63,890) | | $(45,757) |
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Adjustments: | | | | | | | | | | | |
Depreciation and amortization | 6,467 | | 17,204 | | 4,376 | | 7,478 | | 1,380 | | 36,905 |
Impairment and other losses | 6,391 | | 31,784 | | 11,760 | | 45,335 | | 1,129 | | 96,399 |
Stock-based compensation | 7,580 | | 3,191 | | 122 | | 304 | | 2,982 | | 14,179 |
Deferred acquisition consideration adjustments | 44,073 | | (2,706) | | 375 | | 445 | | — | | 42,187 |
Distributions from non-consolidated affiliates | — | | — | | — | | — | | 2,175 | | 2,175 |
Other items, net | 985 | | 243 | | 798 | | 214 | | 29,004 | | 31,244 |
Adjusted EBITDA | $79,793 | | $84,297 | | $9,707 | | $30,755 | | $(27,220) | | $177,332 |
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financial condition of the Company as of December 31, 2021.
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| Twelve Months Ended December 31, 2019 |
| Integrated Networks - Group A | | Integrated Networks - Group B | | Media & Data Network | | All Other | | Corporate | | Total |
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| (Dollars in Thousands) |
Net loss attributable to MDC Partners Inc. common shareholders | | | | | | | | | | | $ | (17,557) | |
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Adjustments | | | | | | | | | | | 97,017 | |
Operating income (loss) | $ | 35,230 | | | $ | 61,417 | | | $ | 2,376 | | | $ | 26,205 | | | $ | (45,768) | | | $ | 79,460 | |
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Adjustments: | | | | | | | | | | | |
Depreciation and amortization | 8,559 | | | 15,904 | | | 4,303 | | | 8,695 | | | 868 | | | 38,329 | |
Impairment and other losses | 4,879 | | | 1,933 | | | 929 | | | 11 | | | 847 | | | 8,599 | |
Stock-based compensation | 24,420 | | | 4,303 | | | 63 | | | 374 | | | 1,880 | | | 31,040 | |
Deferred acquisition consideration adjustments | 1,734 | | | 1,261 | | | 75 | | | 2,333 | | | — | | | 5,403 | |
Distributions from non-consolidated affiliates | — | | | (250) | | | — | | | — | | | 2,298 | | | 2,048 | |
Other items, net | — | | | — | | | — | | | — | | | 9,274 | | | 9,274 | |
Adjusted EBITDA | $ | 74,822 | | | $ | 84,568 | | | $ | 7,746 | | | $ | 37,618 | | | $ | (30,601) | | | $ | 174,153 | |
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Results of Operations: | | | | | | | | | | | | | | | |
| Twelve Months Ended December 31, | | |
| 2021 | | 2020 | | | | |
| (Dollars in Thousands) | | |
Revenue | | | | | | | |
Integrated Agencies Network | $ | 819,758 | | | $ | 229,646 | | | | | |
Media Network | 374,930 | | | 254,311 | | | | | |
Communications Network | 248,832 | | | 382,815 | | | | | |
All Other | 25,843 | | | 21,260 | | | | | |
Total Revenue | $ | 1,469,363 | | | $ | 888,032 | | | | | |
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Operating Income | $ | 44,726 | | | $ | 83,740 | | | | | |
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Other Income (Expenses) | | | | | | | |
Interest expense, net | (31,894) | | | (6,223) | | | | | |
Foreign exchange, net | (3,332) | | | (721) | | | | | |
Gain on sale of business and other, net | 50,058 | | | 544 | | | | | |
Income before income taxes and equity in earnings of non-consolidated affiliates | 59,558 | | | 77,340 | | | | | |
Income tax expense | 23,398 | | | 5,937 | | | | | |
Income before equity in earnings of non-consolidated affiliates | 36,160 | | | 71,403 | | | | | |
Equity in (income) losses of non-consolidated affiliates | (240) | | | 58 | | | | | |
Net income | 35,920 | | | 71,461 | | | | | |
Net income attributable to noncontrolling and redeemable noncontrolling interests | (14,884) | | | (15,105) | | | | | |
Net income attributable to Stagwell Inc. common shareholders | $ | 21,036 | | | $ | 56,356 | | | | | |
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Reconciliation to Adjusted EBITDA | | | | | | | |
Net income attributable to Stagwell Inc. common shareholders | $ | 21,036 | | | $ | 56,356 | | | | | |
Non-operating items | 23,690 | | | 27,384 | | | | | |
Operating income | 44,726 | | | 83,740 | | | | | |
Depreciation and amortization | 77,503 | | | 41,025 | | | | | |
Impairment and other losses | 16,240 | | | — | | | | | |
Stock-based compensation | 75,032 | | | — | | | | | |
Deferred acquisition consideration | 18,721 | | | 4,497 | | | | | |
Total other items, net | 21,430 | | | 13,906 | | | | | |
Adjusted EBITDA | $ | 253,652 | | | $ | 143,168 | | | | | |
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| Twelve Months Ended December 31, 2018 |
| Integrated Networks - Group A | | Integrated Networks - Group B | | Media & Data Network | | All Other | | Corporate | | Total |
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| (Dollars in Thousands) |
Net loss attributable to MDC Partners Inc. common shareholders | | | | | | | | | | | $ | (138,362) | |
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Adjustments | | | | | | | | | | | 139,796 | |
Operating income (loss) | $ | 59,130 | | | $ | 34,659 | | | $ | (51,441) | | | $ | 14,243 | | | $ | (55,157) | | | $ | 1,434 | |
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Adjustments: | | | | | | | | | | | |
Depreciation and amortization | 9,602 | | | 19,032 | | | 3,820 | | | 12,980 | | | 762 | | | 46,196 | |
Impairment and other losses | — | | | 17,828 | | | 59,188 | | | 7,871 | | | 2,317 | | | 87,204 | |
Stock-based compensation | 5,792 | | | 6,890 | | | 320 | | | 755 | | | 4,659 | | | 18,416 | |
Deferred acquisition consideration adjustments | 1,085 | | | (4,318) | | | 318 | | | 2,458 | | | — | | | (457) | |
Distributions from non-consolidated affiliates | — | | | — | | | — | | | — | | | 779 | | 779 | |
Other items, net | — | | | — | | | — | | | — | | | 7,879 | | | 7,879 | |
Adjusted EBITDA | $ | 75,609 | | | $ | 74,091 | | | $ | 12,205 | | | $ | 38,307 | | | $ | (38,761) | | | $ | 161,451 | |
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YEAR ENDED DECEMBER 31, 2020 COMPARED TO YEAR ENDED DECEMBER 31, 2019
Consolidated Results of Operations
Revenues
Revenue was $1.20 billion for the twelve months ended December 31, 2020 compared to revenue of $1.42 billion for the twelve months ended December 31, 2019 representing a decrease of $216.8 million, or 15.3%.
The components of the fluctuations in revenues for the twelve months ended December 31, 2020 compared to the twelve months ended December 31, 2019 were as follows:
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| Total | | United States | | Canada | | Other |
| $ | | % | | $ | | % | | $ | | % | | $ | | % |
| (Dollars in Thousands) |
December 31, 2019 | $ | 1,415,803 | | | | | $ | 1,116,045 | | | | | $ | 105,067 | | | | | $ | 194,691 | | | |
Components of revenue change: | | | | | | | | | | | | | | | |
Foreign exchange impact | (1,014) | | | (0.1) | % | | — | | | — | % | | (600) | | | (0.6) | % | | (414) | | | (0.2) | % |
Non-GAAP acquisitions (dispositions), net | (18,312) | | | (1.3) | % | | (14,607) | | | (1.3) | % | | (3,705) | | | (3.5) | % | | — | | | — | % |
Organic revenue | (197,466) | | | (13.9) | % | | (141,802) | | | (12.7) | % | | (18,832) | | | (17.9) | % | | (36,832) | | | (18.9) | % |
Total Change | (216,792) | | | (15.3) | % | | (156,409) | | | (14.0) | % | | (23,137) | | | (22.0) | % | | (37,246) | | | (19.1) | % |
December 31, 2020 | $ | 1,199,011 | | | | | $ | 959,636 | | | | | $ | 81,930 | | | | | $ | 157,445 | | | |
The negative foreign exchange impact of $1.0 million, or 0.1%, was attributable to the fluctuation of the U.S. dollar against the Canadian dollar, Swedish Króna, Euro and British Pound.
The Company utilizes non-GAAP metrics called organic revenue growth (decline) and non-GAAP acquisitions (dispositions), net, as defined above. For the twelve months ended December 31, 2020, organic revenue decreased by $197.5 million or 13.9%. The decline in revenue from existing Partner Firms was primarily attributable to reduced spending by clients in connection with the COVID-19 pandemic. The change in revenue was primarily driven by a decline in categories including food and beverage, communications, technology, transportation, financials and automotive, partially offset by growth in healthcare.
The table below provides a reconciliation between the revenue from acquired/disposed businesses in the Statements of Operations to non-GAAP acquisitions (dispositions), net for the twelve months ended December 31, 2020:
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Acquisition (Dispositions) Revenue Reconciliation | | | | | | | |
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| | | | | | | | (Dollars in Thousands) | | | |
GAAP revenue from 2019 and 2020 acquisitions | |
| | | | | | | | $ | — | | | |
Foreign exchange impact | | | | | | | | (248) | | | |
Contribution to non-GAAP organic revenue (growth) decline | | | | | | | | (411) | | | |
Prior year revenue from dispositions | |
| | | | | | | | (17,653) | | | |
Non-GAAP acquisitions (dispositions), net | | | | | | | | $ | (18,312) | | |
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TWELVE MONTHS ENDED DECEMBER 31, 2021 COMPARED TO TWELVE MONTHS ENDED DECEMBER 31, 2020
Consolidated Results of Operations
The geographic mix in revenuescomponents of operating results for the twelve months ended December 31, 2021 compared to the twelve months ended December 31, 2020 and 2019 waswere as follows:
| | | | | | | | | | | |
| 2020 | | 2019 |
United States | 80.1 | % | | 78.8 | % |
Canada | 6.8 | % | | 7.4 | % |
Other | 13.1 | % | | 13.8 | % |
| | | | | | | | | | | | | | | | | | | | | | | | | | | | | | |
| | Twelve Months Ended December 31, |
| | 2021 | | 2020 | | Change |
| | (Dollars in Thousands) |
| | | | | | | | | | $ | | % |
Revenue: | | $ | 1,469,363 | | | | | $ | 888,032 | | | | | $ | 581,331 | | | 65.5 | % |
Operating Expenses: | | | | | | | | | | | | |
Cost of services sold | | 906,856 | | | | | 571,588 | | | | | 335,268 | | | 58.7 | % |
Office and general expenses | | 424,038 | | | | | 191,679 | | | | | 232,359 | | | NM |
Depreciation and amortization | | 77,503 | | | | | 41,025 | | | | | 36,478 | | | 88.9 | % |
Impairment and other losses | | 16,240 | | | | | — | | | | | 16,240 | | | 100.0 | % |
| | $ | 1,424,637 | | | | | $ | 804,292 | | | | | $ | 620,345 | | | 77.1 | % |
Operating income | | $ | 44,726 | | | | | $ | 83,740 | | | | | $ | (39,014) | | | (46.6) | % |
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| Twelve Months Ended December 31, |
| 2021 | | 2020 | | Change |
| (Dollars in Thousands) |
| | | | | $ | | % |
Net Revenue | $ | 1,268,937 | | | $ | 633,230 | | | $ | 635,707 | | | NM |
Billable costs | 200,426 | | | 254,802 | | | (54,376) | | | (21.3) | % |
Revenue | 1,469,363 | | | 888,032 | | | 581,331 | | | 65.5 | % |
| | | | | | | |
Billable costs | 200,426 | | | 254,802 | | | (54,376) | | | (21.3) | % |
Staff costs | 790,121 | | | 359,679 | | | 430,442 | | | NM |
Administrative costs | 144,294 | | | 83,295 | | | 60,999 | | | 73.2 | % |
Unbillable and other costs, net | 80,870 | | | 47,088 | | | 33,782 | | | 71.7 | % |
Adjusted EBITDA | 253,652 | | | 143,168 | | | 110,484 | | | 77.2 | % |
Stock-based compensation | 75,032 | | | — | | | 75,032 | | | 100.0 | % |
Depreciation and amortization | 77,503 | | | 41,025 | | | 36,478 | | | 88.9 | % |
Deferred acquisition consideration | 18,721 | | | 4,497 | | | 14,224 | | | NM |
Impairment and other losses | 16,240 | | | — | | | 16,240 | | | 100.0 | % |
Other items, net | 21,430 | | | 13,906 | | | 7,524 | | | 54.1 | % |
Operating Income (1) | $ | 44,726 | | | $ | 83,740 | | | $ | (39,014) | | | (46.6) | % |
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(1) See the Results of Operations section above for a reconciliation of Operating Income to Net Income attributable to Stagwell Inc. common shareholders. |
Impairment and Other LossesRevenue
The Company recognized a charge of $96.4Revenue for the twelve months ended December 31, 2021 was $1,469.4 million compared to $888.0 million for the twelve months ended December 31, 2020, consistingan increase of an impairment$581.3 million.
Net Revenue
The components of goodwill and intangible assets of $61.7the fluctuations in net revenue for the twelve months ended December 31, 2021 compared to the twelve months ended December 31, 2020 were as follows:
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| | | Net Revenue - Components of Change | | | | | | Change | | |
| Twelve Months Ended December 31, 2020 | | Foreign Currency | | Net Acquisitions (Divestitures) | | Organic | | Total Change | | Twelve Months Ended December 31, 2021 | | Organic | | Total | | | | |
| (Dollars in Thousands) | | | | |
Integrated Agencies Network | $ | 220,502 | | | $ | 3,172 | | | $ | 379,467 | | | $ | 128,084 | | | $ | 510,723 | | | $ | 731,225 | | | 58.1 | % | | NM | | | | |
Media Network | 233,189 | | | 3,993 | | | 52,925 | | | 55,712 | | | 112,630 | | | 345,819 | | | 23.9 | % | | 48.3 | % | | | | |
Communications Network | 158,279 | | | 202 | | | 31,096 | | | (23,527) | | | 7,771 | | | 166,050 | | | (14.9) | % | | 4.9 | % | | | | |
All Other | 21,260 | | | 561 | | | (5,826) | | | 9,848 | | | 4,583 | | | 25,843 | | | 46.3 | % | | 21.6 | % | | | | |
| $ | 633,230 | | | $ | 7,928 | | | $ | 457,662 | | | $ | 170,117 | | | $ | 635,707 | | | $ | 1,268,937 | | | 26.9 | % | | NM | | | | |
Component % change | | | 1.3% | | 72.3% | | 26.9% | | | | | | | | | | | | |
For the twelve months ended December 31, 2021, organic net revenue increased $170.1 million, and $12.1 million, respectively, as well as a charge of $22.7 million associated with the impairment of right-of-use lease assets and related leasehold improvements and the acceleration of variable lease expenses. The lease charge wasor 26.9%, primarily attributable to higher spending by clients in connection with the exit of propertiesrecovery from the COVID-19 pandemic. The geographic mix in New Yorknet revenues for the twelve months ended December 31, 2021 and 2020 was as part of the centralization of the Company’s New York real estate portfolio.follows:
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| 2021 | | 2020 |
| (Dollars in Thousands) |
United States | $ | 1,039,934 | | | $ | 550,274 | |
United Kingdom | 101,900 | | | 55,915 | |
Other | 127,103 | | | 27,041 | |
Total | $ | 1,268,937 | | | $ | 633,230 | |
Operating Income (Loss)
Operating lossincome for the twelve months ended December 31, 2021 was $44.7 million compared to $83.7 million for the twelve months ended December 31, 2020, was $45.8representing a decrease of $39.0 million, compared to income of $79.5 million forprimarily driven by the increase in revenue, more than offset by higher operating expenses. The twelve months ended December 31, 2019, representing a change of $125.2 million. The operating loss in 20202021 was impacted by an increase in stock-based compensation expense and amortization expense in connection with the impairment and other losses of $96.4 millionmerger as compared to operating income in 2019 being impacted bywell as an impairment and other lossesloss of $8.6$16.2 million in connection with a write-down of the carrying value of goodwill and right-of-use lease assets and related leasehold improvements. In addition, the declinetrade names no longer in revenues more than offset by the reduction in operating expenses also drove the change in operating income (loss).use.
Adjusted EBITDA
Adjusted EBITDA for the twelve months ended December 31, 20202021 was $177.3$253.7 million, compared to $174.2$143.2 million for the twelve months ended December 31, 2019,2020, representing an increase of $3.2$110.5 million, principally resulting from a reduction in operating expenses that more than offset the decline in revenues.acquisition of MDC.
Interest ExpenseGain on Sale of Business and Finance Charges, NetOther, net
Interest expenseGain on sale of business and finance charges,other, net, for the twelve months ended December 31, 20202021 was $62.2income of $50.1 million, compared to $64.9$0.5 million for the twelve months ended December 31, 2019, representing a decrease of $2.8 million,2020, primarily driven by a decline in the average amounts outstanding under the Company’s revolving credit facility and a lower amount of Senior Notes outstanding due to a partial repurchasegain of Notesapproximately $43.0 million in 2020.connection with the sale of Reputation Defender in the third quarter of 2021.
Foreign Exchange Transaction Gain (Loss)Loss
The foreign exchange loss for the twelve months ended December 31, 20202021 was $1.0$3.3 million compared to a gainloss of $8.8$0.7 million for the twelve months ended December 31, 2019. The change in foreign exchange was primarily attributable to the weakening of the Canadian dollar against the U.S. dollar, in connection with a U.S. dollar denominated indebtedness that is an obligation of our Canadian parent company.2020.
Other,Interest Expense, Net
Other,Interest expense, net, for the twelve months ended December 31, 20202021 was income of $20.5$31.9 million compared to loss of $2.4$6.2 million for the twelve months ended December 31, 2019. In 2020, we recognized a gainrepresenting an increase of $16.8$25.7 million, related to the sale of Sloane and Company LLC (“Sloane”), an indirectly wholly owned subsidiary of the Company. Additionally, the Company repurchased $29.7 million of Senior Notes, which resulted in a gain of $7.4 million, partially offsetprimarily driven by a losshigher level of $3.7 million related to other investments.debt in connection with the acquisition of MDC.
Income Tax Expense (Benefit)
IncomeThe Company had an income tax expense for the twelve months ended December 31, 2020 was $116.62021 of $23.4 million (on pre-tax loss of $88.4 million resulting in a negative effective tax rate of 131.8%) compared to $10.3 million (on pre-tax income of $20.9$59.6 million resulting in an effective tax rate of 49.4%39.3%) compared to income tax expense of $5.9 million (on pre-tax income of $77.3 million resulting in an effective tax rate of 7.7%) for the twelve months ended December 31, 2019.2020.
The negativedifference in the effective tax rate in 2020 was driven by the recognition of a valuation allowance of $128.9 million to establish a reserve primarily for U.S. deferred tax assets. The effective tax rate39.3% in 2019 was driven by the taxation of foreign operations, base erosion and anti-abuse tax, and non-deductible stock compensation for which a tax benefit was not recognized.
Equity in Earnings (Losses) of Non-Consolidated Affiliates
Equity in earnings (losses) of non-consolidated affiliates represents the income or losses attributable to equity method investments. The Company recorded $2.2 million of loss for the twelve months ended December 31, 20202021 as compared to $0.4 million7.7% in the same period in 2020 primarily results from a larger portion of income forbeing subject to entity level tax as a result of the twelve months ended December 31, 2019.merger and non-deductible stock compensation in 2021.
Noncontrolling and Redeemable Noncontrolling Interests
The effect of noncontrolling and redeemable noncontrolling interests for the twelve months ended December 31, 20202021 was $21.8$14.9 million compared to $16.2$15.1 million for the twelve months ended December 31, 2019, attributable to an increase in operating results at Partner Firms with a noncontrolling interest.
Net Income (Loss) Attributable to MDC PartnersStagwell Inc. Common Shareholders
As a result of the foregoing, and the impact of accretion on and net income allocated to convertible preference shares, the net loss attributable to MDC PartnersStagwell Inc. common shareholders for the twelve months ended December 31, 20202021 was $243.2$21.0 million or $3.34 per diluted loss per share, compared to a net lossincome attributable to MDC PartnersStagwell Inc. common shareholders of $17.6$56.4 million or $0.25 per diluted loss per share, for the twelve months ended December 31, 2019.2020.
Integrated Networks - Group AAgencies Network
The change incomponents of operating results infor the Integrated Networks - Group A reportable segmenttwelve months ended December 31, 2021 compared to the twelve months ended December 31, 2020 were as follows:
| | | | | | | | | | | | | | | | | | | | | | | | | | | | | | |
| | Twelve Months Ended December 31, |
| | 2021 | | | | 2020 | | | | Change |
| | (Dollars in Thousands) |
| | | | | | | | | | $ | | % |
Revenue | | $ | 819,758 | | | | | $ | 229,646 | | | | | $ | 590,112 | | | NM |
Operating expenses | | | | | | | | | | | | |
Cost of services sold | | 537,642 | | | | | 134,513 | | | | | 403,129 | | | NM |
Office and general expenses | | 184,085 | | | | | 56,592 | | | | | 127,493 | | | NM |
Depreciation and amortization | | 40,087 | | | | | 9,616 | | | | | 30,471 | | | NM |
Impairment and other losses | | 1,394 | | | | | — | | | | | 1,394 | | | 100.0 | % |
| | $ | 763,208 | | | | | $ | 200,721 | | | | | $ | 562,487 | | | NM |
Operating income | | $ | 56,550 | | | | | $ | 28,925 | | | | | $ | 27,625 | | | 95.5 | % |
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| Twelve Months Ended December 31, |
| 2021 | | 2020 | | Change |
| (Dollars in Thousands) |
| | | | | $ | | % |
Net Revenue | $ | 731,225 | | | $ | 220,502 | | | $ | 510,723 | | | NM |
Billable costs | 88,533 | | | 9,144 | | | 79,389 | | | NM |
Revenue | 819,758 | | | 229,646 | | | 590,112 | | | NM |
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Billable costs | 88,533 | | | 9,144 | | | 79,389 | | | NM |
Staff costs | 440,670 | | | 119,184 | | | 321,486 | | | NM |
Administrative costs | 68,531 | | | 23,827 | | | 44,704 | | | NM |
Unbillable and other costs, net | 55,256 | | | 35,131 | | | 20,125 | | | 57.3% |
Adjusted EBITDA | 166,768 | | | 42,360 | | | 124,408 | | | NM |
Stock-based compensation | 47,584 | | | — | | | 47,584 | | | 100.0% |
Depreciation and amortization | 40,087 | | | 9,616 | | | 30,471 | | | NM |
Deferred acquisition consideration | 18,457 | | | 2,240 | | | 16,217 | | | NM |
Impairment | 1,394 | | | — | | | 1,394 | | | 100.0% |
Other items, net | 2,696 | | | 1,579 | | | 1,117 | | | 70.7% |
Operating Income | $ | 56,550 | | | $ | 28,925 | | | $ | 27,625 | | | 95.5% |
Revenue
Revenue for the twelve months ended December 31, 2021 was $819.8 million compared to $229.6 million for the twelve months ended December 31, 2020, and 2019 wasan increase of $590.1 million.
Net Revenue
The components of the fluctuations in net revenue for the twelve months ended December 31, 2021 compared to the twelve months ended December 31, 2020 were as follows:
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| | 2020 | | 2019 | | Change |
Integrated Networks - Group A | | $ | | % of Revenue | | $ | | % of Revenue | | $ | | % |
| | (Dollars in Thousands) |
Revenue | | $ | 379,648 | | | | | $ | 392,101 | | | | | $ | (12,453) | | | (3.2) | % |
Operating expenses | | | | | | | | | | | | |
Cost of services sold | | 248,902 | | | 65.6 | % | | 283,421 | | | 72.3 | % | | (34,519) | | | (12.2) | % |
Office and general expenses | | 103,591 | | | 27.3 | % | | 60,012 | | | 15.3 | % | | 43,579 | | | 72.6 | % |
Depreciation and amortization | | 6,467 | | | 1.7 | % | | 8,559 | | | 2.2 | % | | (2,092) | | | (24.4) | % |
Impairment and other losses | | 6,391 | | | 1.7 | % | | 4,879 | | | 1.2 | % | | 1,512 | | | 31.0 | % |
| | 365,351 | | | 96.2 | % | | 356,871 | | | 91.0 | % | | 8,480 | | | 2.4 | % |
Operating income | | $ | 14,297 | | | 3.8 | % | | $ | 35,230 | | | 9.0 | % | | $ | (20,933) | | | (59.4) | % |
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Adjusted EBITDA | | $ | 79,793 | | | 21.0 | % | | $ | 74,822 | | | 19.1 | % | | $ | 4,971 | | | 6.6 | % |
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| | | Net Revenue - Components of Change | | | | | | Change |
| Twelve Months Ended December 31, 2020 | | Foreign Currency | | Net Acquisitions (Divestitures) | | Organic | | Total Change | | Twelve Months Ended December 31, 2021 | | Organic | | Total |
| (Dollars in Thousands) |
Integrated Agencies Network | $ | 220,502 | | | $ | 3,172 | | | $ | 379,467 | | | $ | 128,084 | | | $ | 510,723 | | | $ | 731,225 | | | 58.1 | % | | NM |
Component % change | | | 1.4 | % | | NM | | 58.1 | % | | | | | | | | |
Revenue declineThe increase in organic net revenue was primarily attributable to lowerincreased spending by clients in connection with the recovery from the COVID-19 pandemic. The increase in net acquisition (divestitures) was driven by the acquisition of MDC.
The declineincrease in operatingexpenses was driven by the impact from the acquisition of MDC. Stock-based compensation expense increased, driven by awards issued to SMG employees in connection with the merger, depreciation and amortization grew due to the recognition of amortizable intangible assets in connection with the acquisition of MDC.
Operating income was attributable to a declineand Adjusted EBITDA were higher driven by an increase in revenue andrevenues, partially offset by higher operating expenses as outlined below.detailed above.
Media Network
The change incomponents of operating results for the categoriestwelve months ended December 31, 2021 compared to the twelve months ended December 31, 2020 were as follows:
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| | Twelve Months Ended December 31, |
| | 2021 | | | | 2020 | | | | Change |
| | (Dollars in Thousands) |
| | | | | | | | | | $ | | % |
Revenue | | $ | 374,930 | | | | | $ | 254,311 | | | | | $ | 120,619 | | | 47.4 | % |
Operating expenses | | | | | | | | | | | | |
Cost of services sold | | 188,045 | | | | | 149,354 | | | | | 38,691 | | | 25.9 | % |
Office and general expenses | | 132,669 | | | | | 79,751 | | | | | 52,918 | | | 66.4 | % |
Depreciation and amortization | | 23,590 | | | | | 19,861 | | | | | 3,729 | | | 18.8 | % |
Impairment and other losses | | 14,846 | | | | | — | | | | | 14,846 | | | 100.0 | % |
| | $ | 359,150 | | | | | $ | 248,966 | | | | | $ | 110,184 | | | 44.3 | % |
Operating income | | $ | 15,780 | | | | | $ | 5,345 | | | | | $ | 10,435 | | | NM |
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| Twelve Months Ended December 31, |
| 2021 | | 2020 | | Change |
| (Dollars in Thousands) |
| | | | | $ | | % |
Net Revenue | $ | 345,819 | | | $ | 233,189 | | | $ | 112,630 | | | 48.3% |
Billable costs | 29,111 | | | 21,122 | | | 7,989 | | | 37.8% |
Revenue | 374,930 | | | 254,311 | | | 120,619 | | | 47.4% |
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Billable costs | 29,111 | | | 21,122 | | | 7,989 | | | 37.8% |
Staff costs | 208,997 | | | 143,749 | | | 65,248 | | | 45.4% |
Administrative costs | 49,359 | | | 39,239 | | | 10,120 | | | 25.8% |
Unbillable and other costs, net | 24,693 | | | 22,532 | | | 2,161 | | | 9.6% |
Adjusted EBITDA | 62,770 | | | 27,669 | | | 35,101 | | | NM |
Stock-based compensation | 4,857 | | | — | | | 4,857 | | | 100.0% |
Depreciation and amortization | 23,590 | | | 19,861 | | | 3,729 | | | 18.8% |
Deferred acquisition consideration | 184 | | | — | | | 184 | | | 100.0% |
Impairment | 14,846 | | | — | | | 14,846 | | | 100.0% |
Other items, net | 3,513 | | | 2,463 | | | 1,050 | | | 42.6% |
Operating Income | $ | 15,780 | | | $ | 5,345 | | | $ | 10,435 | | | NM |
Revenue
Revenue for the Integrated Networks - Group A reportable segmenttwelve months ended December 31, 2021 was $374.9 million compared to $254.3 million for the twelve months ended December 31, 2020, and 2019 wasan increase of $120.6 million.
Net Revenue
The components of the fluctuations in net revenue for the twelve months ended December 31, 2021 compared to the twelve months ended December 31, 2020 were as follows:
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| | 2020 | | 2019 | | Change |
Integrated Networks - Group A | | $ | | % of Revenue | | $ | | % of Revenue | | $ | | % |
| | (Dollars in Thousands) |
Direct costs | | $ | 58,289 | | | 15.4 | % | | $ | 51,794 | | | 13.2 | % | | $ | 6,495 | | | 12.5 | % |
Staff costs | | 204,433 | | | 53.8 | % | | 221,456 | | | 56.5 | % | | (17,023) | | | (7.7) | % |
Administrative | | 38,118 | | | 10.0 | % | | 44,029 | | | 11.2 | % | | (5,911) | | | (13.4) | % |
Deferred acquisition consideration | | 44,073 | | | 11.6 | % | | 1,734 | | | 0.4 | % | | 42,339 | | | NM |
Stock-based compensation | | 7,580 | | | 2.0 | % | | 24,420 | | | 6.2 | % | | (16,840) | | | (69.0) | % |
Depreciation and amortization | | 6,467 | | | 1.7 | % | | 8,559 | | | 2.2 | % | | (2,092) | | | (24.4) | % |
Impairment and other losses | | 6,391 | | | 1.7 | % | | 4,879 | | | 1.2 | % | | 1,512 | | | 31.0 | % |
Total operating expenses | | $ | 365,351 | | | 96.2 | % | | $ | 356,871 | | | 91.0 | % | | $ | 8,480 | | | 2.4 | % |
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| | | Net Revenue - Components of Change | | | | | | Change |
| Twelve Months Ended December 31, 2020 | | Foreign Currency | | Net Acquisitions (Divestitures) | | Organic | | Total Change | | Twelve Months Ended December 31, 2021 | | Organic | | Total |
| (Dollars in Thousands) |
Media Network | $ | 233,189 | | | $ | 3,993 | | | $ | 52,925 | | | $ | 55,712 | | | $ | 112,630 | | | $ | 345,819 | | | 23.9 | % | | 48.3 | % |
Component % change | | | 1.7 | % | | 22.7 | % | | 23.9 | % | | 48.3 | % | | | | | | |
The increase in direct costsorganic net revenue was associated with higher revenue from public relations services which grew in 2020 as compared to 2019.
The decline in staff costs wasprimarily attributable to a reductionincreased spending by clients in staff to combatconnection with the impact ofrecovery from the COVID-19 pandemic onpandemic. The increase in net acquisition (divestitures) was driven by the business.
Administrative costs were lower due to a decline in spending resulting from the orders to work-from-home given the COVID-19 pandemic and related cost containment initiatives.acquisition of MDC.
The increase in deferredexpenses was driven by the impact from the acquisition considerationof MDC. Stock-based compensation expense increased, driven by awards issued to SMG employees in connection with the merger and an impairment loss of $14.8 million was recognized in connection with a write-down of trade names no longer in use.
Operating income and Adjusted EBITDA were higher driven by an increase in revenues, partially offset by higher expenses as detailed above.
Communications Network
The components of operating results for the twelve months ended December 31, 2021 compared to the twelve months ended December 31, 2020 were as follows:
| | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | |
| | Twelve Months Ended December 31, | |
| | 2021 | | | | 2020 | | | | Change | |
| | (Dollars in Thousands) | |
| | | | | | | | | | $ | | % | |
Revenue | | $ | 248,832 | | | | | $ | 382,815 | | | | | $ | (133,983) | | | (35.0) | % | |
Operating expenses | | | | | | | | | | | | | |
Cost of services sold | | 167,303 | | | | | 281,040 | | | | | (113,737) | | | (40.5) | % | |
Office and general expenses | | 52,106 | | | | | 25,815 | | | | | 26,291 | | | NM | |
Depreciation and amortization | | 7,553 | | | | | 5,903 | | | | | 1,650 | | | 28.0 | % | |
| | | | | | | | | | | | | |
| | $ | 226,962 | | | | | $ | 312,758 | | | | | $ | (85,796) | | | (27.4) | % | |
Operating income | | $ | 21,870 | | | | | $ | 70,057 | | | | | $ | (48,187) | | | (68.8) | % | |
| | | | | | | | | | | | | |
| | | | | | | | | | | | | |
| | | | | | | | | | | | | |
| | | | | | | | | | | | | | | | | | | | | | | |
| Twelve Months Ended December 31, |
| 2021 | | 2020 | | Change |
| (Dollars in Thousands) |
| | | | | $ | | % |
Net Revenue | $ | 166,050 | | | $ | 158,279 | | | $ | 7,771 | | | 4.9 | % |
Billable costs | 82,782 | | | 224,536 | | | (141,754) | | | (63.1) | % |
Revenue | 248,832 | | | 382,815 | | | (133,983) | | | (35.0) | % |
| | | | | | | |
Billable costs | 82,782 | | | 224,536 | | | (141,754) | | | (63.1) | % |
Staff costs | 104,173 | | | 69,493 | | | 34,680 | | | 49.9 | % |
Administrative costs | 16,106 | | | 10,416 | | | 5,690 | | | 54.6 | % |
Unbillable and other costs, net | 244 | | | (192) | | | 436 | | | NM |
Adjusted EBITDA | 45,527 | | | 78,562 | | | (33,035) | | | (42.0) | % |
Stock-based compensation | 15,928 | | | — | | | 15,928 | | | 100.0 | % |
Depreciation and amortization | 7,553 | | | 5,903 | | | 1,650 | | | 28.0 | % |
Deferred acquisition consideration | 80 | | | 2,257 | | | (2,177) | | | (96.5) | % |
| | | | | | | |
Other items, net | 96 | | | 345 | | | (249) | | | (72.2) | % |
Operating Income | $ | 21,870 | | | $ | 70,057 | | | $ | (48,187) | | | (68.8) | % |
Revenue
Revenue for the twelve months ended December 31, 2021 was $248.8 million compared to $382.8 million for the twelve months ended December 31, 2020, was primarily attributable toa decrease of $134.0 million.
Net Revenue
The components of the favorable performance of a Partner Firm achieving certain contractual targets.
Stock-based compensation expense declinedfluctuations in 2020net revenue for the twelve months ended December 31, 2021 compared to 2019, which reflected the recognition of expense associated with performance based awards granted in the prior year.
The impairment and other losses in the twelve months ended December 31, 2020 were as follows:
| | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | |
| | | Net Revenue - Components of Change | | | | | | Change |
| Twelve Months Ended December 31, 2020 | | Foreign Currency | | Net Acquisitions (Divestitures) | | Organic | | Total Change | | Twelve Months Ended December 31, 2021 | | Organic | | Total |
| (Dollars in Thousands) |
Communications Network | $ | 158,279 | | | $ | 202 | | | $ | 31,096 | | | $ | (23,527) | | | $ | 7,771 | | | $ | 166,050 | | | (14.9) | % | | 4.9 | % |
Component % change | | | 0.1 | % | | 19.6 | % | | (14.9) | % | | 4.9 | % | | | | | | |
The decrease in organic net revenue was attributable to lower advocacy business compared to the prior year period that included an impairment chargehigher levels of $6.4 million to reduce the carrying value of right-of-use lease assets and related leasehold improvements as well as the acceleration of the variable lease expenses primarily associatedbusiness in connection with the exit2020 elections. The increase in net acquisition (divestitures) was driven by the acquisition of propertiesMDC.
The decrease in New Yorkoperating income was primarily due to higher expenses in connection with the acquisition of MDC, including stock-based compensation expense for awards issued to SMG employees in connection with the merger.
The decrease in Adjusted EBITDA was due to higher expenses as partdiscussed above.
All Other
The components of the Company’s New York real estate portfolio. Foroperating results for the twelve months ended December 31, 2019, an impairment charge of $4.9 million was attributable2021 compared to the write-down oftwelve months ended December 31, 2020 were as follows:
| | | | | | | | | | | | | | | | | | | | | | | | | | | | | | |
| | Twelve Months Ended December 31, |
| | 2021 | | | | 2020 | | | | Change |
| | (Dollars in Thousands) |
| | | | | | | | | | $ | | % |
Revenue | | $ | 25,843 | | | | | $ | 21,260 | | | | | $ | 4,583 | | | 21.6 | % |
Operating expenses | | | | | | | | | | | | |
Cost of services sold | | 13,866 | | | | | 6,681 | | | | | 7,185 | | | NM |
Office and general expenses | | 12,785 | | | | | 16,473 | | | | | (3,688) | | | (22.4) | % |
Depreciation and amortization | | 2,498 | | | | | 3,681 | | | | | (1,183) | | | (32.1) | % |
| | | | | | | | | | | | |
| | $ | 29,149 | | | | | $ | 26,835 | | | | | $ | 2,314 | | | 8.6 | % |
Operating loss | | $ | (3,306) | | | | | $ | (5,575) | | | | | $ | 2,269 | | | (40.7) | % |
| | | | | | | | | | | | |
| | | | | | | | | | | | |
| | | | | | | | | | | | |
| | | | | | | | | | | | | | | | | | | | | | | |
| Twelve Months Ended December 31, |
| 2021 | | 2020 | | Change |
| (Dollars in Thousands) |
| | | | | $ | | % |
Net Revenue | $ | 25,843 | | | $ | 21,260 | | | $ | 4,583 | | | 21.6 | % |
Billable costs | — | | | — | | | — | | | — | % |
Revenue | 25,843 | | | 21,260 | | | 4,583 | | | 21.6 | % |
| | | | | | | |
Billable costs | — | | | — | | | — | | | — | % |
Staff costs | 16,454 | | | 20,830 | | | (4,376) | | | (21.0) | % |
Administrative costs | 9,481 | | | 12,732 | | | (3,251) | | | (25.5) | % |
Unbillable and other costs, net | 677 | | | (10,409) | | | 11,086 | | | NM |
Adjusted EBITDA | (769) | | | (1,893) | | | 1,124 | | | 59.4 | % |
Stock-based compensation | 39 | | | — | | | 39 | | | 100.0 | % |
Depreciation and amortization | 2,498 | | | 3,681 | | | (1,183) | | | (32.1) | % |
| | | | | | | |
| | | | | | | |
Other items, net | — | | | 1 | | | (1) | | | (100.0) | % |
Operating Loss | $ | (3,306) | | | $ | (5,575) | | | $ | 2,269 | | | (40.7) | % |
Revenue
Revenue for the carrying value of goodwill.
The increase in Adjusted EBITDA grew in 2020 principally from a reduction in operating expenses that more than offset the decline in revenues.
Integrated Networks - Group B
The change in operating results in the Integrated Networks - Group B reportable segmenttwelve months ended December 31, 2021 was $25.8 million compared to $21.3 million for the twelve months ended December 31, 2020, and 2019 was as follows:an increase of $4.6 million.
| | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | |
| | 2020 | | 2019 | | Change |
Integrated Networks - Group B | | $ | | % of Revenue | | $ | | % of Revenue | | $ | | % |
| | (Dollars in Thousands) |
Revenue | | $ | 435,589 | | | | | $ | 531,717 | | | | | $ | (96,128) | | | (18.1) | % |
Operating expenses | | | | | | | | | | | | |
Cost of services sold | | 257,524 | | | 59.1 | % | | 328,165 | | | 61.7 | % | | (70,641) | | | (21.5) | % |
Office and general expenses | | 94,496 | | | 21.7 | % | | 124,298 | | | 23.4 | % | | (29,802) | | | (24.0) | % |
Depreciation and amortization | | 17,204 | | | 3.9 | % | | 15,904 | | | 3.0 | % | | 1,300 | | | 8.2 | % |
Impairment and other losses | | 31,784 | | | 7.3 | % | | 1,933 | | | 0.4 | % | | 29,851 | | | NM |
| | 401,008 | | | 92.1 | % | | 470,300 | | | 88.4 | % | | (69,292) | | | (14.7) | % |
Operating income | | $ | 34,581 | | | 7.9 | % | | $ | 61,417 | | | 11.6 | % | | $ | (26,836) | | | NM |
| | | | | | | | | | | | |
Adjusted EBITDA | | $ | 84,297 | | | 19.4 | % | | $ | 84,568 | | | 15.9 | % | | $ | (271) | | | (0.3) | % |
Net Revenue
The declinecomponents of the fluctuations in net revenue was primarily attributable to lower spending by clients in connection with the COVID-19 pandemic.
The change in operating income was attributable to a decline in revenue, partially offset by lower operating expenses, as outlined below.
The change in the categories of expenses as a percentage of revenue in the Integrated Networks - Group B reportable segment for the twelve months ended December 31, 2021 compared to the twelve months ended December 31, 2020 and 2019 waswere as follows:
| | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | |
| | 2020 | | 2019 | | Change |
Integrated Networks - Group B | | $ | | % of Revenue | | $ | | % of Revenue | | $ | | % |
| | (Dollars in Thousands) |
Direct costs | | $ | 48,806 | | | 11.2 | % | | $ | 73,776 | | | 13.9 | % | | $ | (24,970) | | | (33.8) | % |
Staff costs | | 249,963 | | | 57.4 | % | | 306,549 | | | 57.7 | % | | (56,586) | | | (18.5) | % |
Administrative | | 52,766 | | | 12.1 | % | | 66,574 | | | 12.5 | % | | (13,808) | | | (20.7) | % |
Deferred acquisition consideration | | (2,706) | | | (0.6) | % | | 1,261 | | | 0.2 | % | | (3,967) | | | NM |
Stock-based compensation | | 3,191 | | | 0.7 | % | | 4,303 | | | 0.8 | % | | (1,112) | | | (25.8) | % |
Depreciation and amortization | | 17,204 | | | 3.9 | % | | 15,904 | | | 3.0 | % | | 1,300 | | | 8.2 | % |
Impairment and other losses | | 31,784 | | | 7.3 | % | | 1,933 | | | 0.4 | % | | 29,851 | | | NM |
Total operating expenses | | $ | 401,008 | | | 92.1 | % | | $ | 470,300 | | | 88.4 | % | | $ | (69,292) | | | (14.7) | % |
Direct costs declined in connection with the reduction in revenue as discussed above. | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | |
| | | Net Revenue - Components of Change | | | | | | Change |
| Twelve Months Ended December 31, 2020 | | Foreign Currency | | Net Acquisitions (Divestitures) | | Organic | | Total Change | | Twelve Months Ended December 31, 2021 | | Organic | | Total |
| (Dollars in Thousands) |
All Other | $ | 21,260 | | | $ | 561 | | | $ | (5,826) | | | $ | 9,848 | | | $ | 4,583 | | | $ | 25,843 | | | 46.3 | % | | 21.6 | % |
Component % change | | | 2.6 | % | | (27.4) | % | | 46.3 | % | | 21.6 | % | | | | | | |
The declineincrease in staff costsorganic net revenue was attributable to a reductionhigher levels of business at the central innovations group.
The decrease related to net acquisitions (divestitures) was attributable to the sale of Reputation Defender in staff to combat the impactthird quarter of the COVID-19 pandemic on the business.2021.
30The increase in revenue was more than offset by higher expenses resulting in an operating loss in both periods.
Corporate
The components of Contents
Administrative costs were lower due to a decline in spending resulting from the orders to work-from-home given the COVID-19 pandemic and related cost containment initiatives.
Deferred acquisition consideration changeoperating results for the twelve months ended December 31, 2020 was primarily attributable2021 compared to the aggregate performance of certain Partner Firms in 2020 relative to the previously projected expectations.
The decrease in stock-based compensation expense was primarily driven by awards that fully vested in 2020.
For the twelve months ended December 31, 2020 the impairment and other losses charge of $31.8 million was attributable to a $16.1 million charge to reduce the carrying value of goodwill, a $9.1 million charge to reduce the carrying value of an intangible asset and a $6.6 million impairment to reduce the carrying value of right-of-use lease assets and related leasehold improvementswere as well as the acceleration of the variable leasefollows:
| | | | | | | | | | | | | | | | | | | | | | | |
| Twelve Months Ended December 31, |
| 2021 | | 2020 | | Change |
| (Dollars in Thousands) |
| | | | | $ | | % |
| | | | | | | |
| | | | | | | |
| | | | | | | |
| | | | | | | |
| | | | | | | |
Staff costs | $ | 19,827 | | | $ | 6,423 | | | $ | 13,404 | | | NM |
Administrative costs | 817 | | | (2,919) | | | 3,736 | | | NM |
Other, net | — | | | 26 | | | (26) | | | (100.0) | % |
Adjusted EBITDA | (20,644) | | | (3,530) | | | (17,114) | | | NM |
Stock-based compensation | 6,624 | | | — | | | 6,624 | | | 100.0 | % |
Depreciation and amortization | 3,775 | | | 1,964 | | | 1,811 | | | 92.2 | % |
| | | | | | | |
Other items, net | 15,125 | | | 9,518 | | | 5,607 | | | 58.9 | % |
Operating Loss | $ | (46,168) | | | $ | (15,012) | | | $ | (31,156) | | | NM |
Operating expenses associated with the exit of properties in New York as part of the centralization of the Company’s New York real estate portfolio.
For the twelve months ended December 31, 2019, an impairment charge of $1.9 million was attributable to an impairmentincreased primarily in connection with the subletacquisition of a leased property, to reduce the carrying value of a right-of-use lease asset and related leasehold improvements.
Adjusted EBITDA in 2020 remained flat compared to 2019 as the decline in revenue was offset by the reduction in operating expenses.
Media & Data Network
The change in operating results in the Media & Data Network reportable segment for the twelve months ended December 31, 2020 and 2019 was as follows:
| | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | |
| | 2020 | | 2019 | | Change |
Media & Data Network | | $ | | % of Revenue | | $ | | % of Revenue | | $ | | % |
| | (Dollars in Thousands) |
Revenue | | $ | 139,015 | | | | | $ | 161,451 | | | | | $ | (22,436) | | | (13.9) | % |
Operating expenses | | | | | | | | | | | | |
Cost of services sold | | 98,633 | | | 71.0 | % | | 118,189 | | | 73.2 | % | | (19,556) | | | (16.5) | % |
Office and general expenses | | 31,970 | | | 23.0 | % | | 35,654 | | | 22.1 | % | | (3,684) | | | (10.3) | % |
Depreciation and amortization | | 4,376 | | | 3.1 | % | | 4,303 | | | 2.7 | % | | 73 | | | 1.7 | % |
Impairment and other losses | | 11,760 | | | 8.5 | % | | 929 | | | 0.6 | % | | 10,831 | | | NM |
| | 146,739 | | | 105.6 | % | | 159,075 | | | 98.5 | % | | (12,336) | | | (7.8) | % |
Operating income (loss) | | $ | (7,724) | | | (5.6) | % | | $ | 2,376 | | | 1.5 | % | | $ | (10,100) | | | NM |
| | | | | | | | | | | | |
Adjusted EBITDA | | $ | 9,707 | | | 7.0 | % | | $ | 7,746 | | | 4.8 | % | | $ | 1,961 | | | 25.3 | % |
The decrease in revenue was primarily attributable to lower spending by clients in connection with the COVID-19 pandemic.
The change in operating income (loss) was attributable to the decline in revenue, partially offset by lower operating expenses, as outlined below.
The change in the categories of expenses as a percentage of revenue in the Media & Data Network reportable segment for the twelve months ended December 31, 2020 and 2019 was as follows:
| | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | |
| | 2020 | | 2019 | | Change |
Media & Data Network | | $ | | % of Revenue | | $ | | % of Revenue | | $ | | % |
| | (Dollars in Thousands) |
Direct costs | | $ | 35,864 | | | 25.8 | % | | $ | 43,232 | | | 26.8 | % | | $ | (7,368) | | | (17.0) | % |
Staff costs | | 72,204 | | | 51.9 | % | | 85,627 | | | 53.0 | % | | (13,423) | | | (15.7) | % |
Administrative | | 22,038 | | | 15.9 | % | | 24,846 | | | 15.4 | % | | (2,808) | | | (11.3) | % |
Deferred acquisition consideration | | 375 | | | 0.3 | % | | 75 | | | — | % | | 300 | | | NM |
Stock-based compensation | | 122 | | | 0.1 | % | | 63 | | | — | % | | 59 | | | 93.7 | % |
Depreciation and amortization | | 4,376 | | | 3.1 | % | | 4,303 | | | 2.7 | % | | 73 | | | 1.7 | % |
Impairment and other losses | | 11,760 | | | 8.5 | % | | 929 | | | 0.6 | % | | 10,831 | | | NM |
Total operating expenses | | $ | 146,739 | | | 105.6 | % | | $ | 159,075 | | | 98.5 | % | | $ | (12,336) | | | (7.8) | % |
Direct costs declined in connection with the reduction in revenue.
The decline in staff costs was attributable to a reduction in staff to combat the impact of the COVID-19 pandemic on the business.
Administrative costs were lower due to a decline in spending resulting from the orders to work-from-home given the COVID-19 pandemic and related cost containment initiatives.
For the twelve months ended December 31, 2020, the impairment and other losses included an $11.8 million charge to reduce the carrying value of goodwill and a $5.3 million charge for the acceleration of variable lease expenses of $6.5 million associated with the exit of a property in New York as part of the centralization of the Company’s New York real estate portfolio.
For the twelve months ended December 31, 2019, an impairment charge of $0.9 million was recognized, in connection with the sublet of a leased property, to reduce the carrying value of a right-of-use lease asset and related leasehold improvements.
Adjusted EBITDA in 2020 remained was higher compared to 2019 as the decline in operating expenses more than offset the decline in revenue.
All Other
The change in operating results in the All Other category for the twelve months ended December 31, 2020 and 2019 was as follows:
| | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | |
| | 2020 | | 2019 | | Change |
All Other | | $ | | % of Revenue | | $ | | % of Revenue | | $ | | % |
| | (Dollars in Thousands) |
Revenue | | $ | 244,759 | | | | | $ | 330,534 | | | | | $ | (85,775) | | | (26.0) | % |
Operating expenses | | | | | | | | | | | | |
Cost of services sold | | 164,840 | | | 67.3 | % | | 231,301 | | | 70.0 | % | | (66,461) | | | (28.7) | % |
Office and general expenses | | 50,127 | | | 20.5 | % | | 64,322 | | | 19.5 | % | | (14,195) | | | (22.1) | % |
Depreciation and amortization | | 7,478 | | | 3.1 | % | | 8,695 | | | 2.6 | % | | (1,217) | | | (14.0) | % |
Impairment and other losses | | 45,335 | | | 18.5 | % | | 11 | | | — | % | | 45,324 | | | NM |
| | 267,780 | | | 109.4 | % | | 304,329 | | | 92.1 | % | | (36,549) | | | (12.0) | % |
Operating income (loss) | | $ | (23,021) | | | (9.4) | % | | $ | 26,205 | | | 7.9 | % | | $ | (49,226) | | | NM |
| | | | | | | | | | | | |
Adjusted EBITDA | | $ | 30,755 | | | 12.6 | % | | $ | 37,618 | | | 11.4 | % | | $ | (6,863) | | | (18.2) | % |
The decrease in revenue was primarily attributable to lower spending by clients due to the COVID-19 pandemic and the reduction in revenues in connection with the sale of Sloane in 2020.
The change in operating income (loss) was attributable to a decline in revenue, partially offset by lower operating expenses, as outlined below.
The change in the categories of expenses as a percentage of revenue in the All Other category for the twelve months ended December 31, 2020 and 2019 was as follows:
| | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | |
| | 2020 | | 2019 | | Change |
All Other | | $ | | % of Revenue | | $ | | % of Revenue | | $ | | % |
| | (Dollars in Thousands) |
Direct costs | | $ | 44,098 | | | 18.0 | % | | $ | 67,868 | | | 20.5 | % | | $ | (23,770) | | | (35.0) | % |
Staff costs | | 141,514 | | | 57.8 | % | | 186,785 | | | 56.5 | % | | (45,271) | | | (24.2) | % |
Administrative | | 28,606 | | | 11.7 | % | | 38,263 | | | 11.6 | % | | (9,657) | | | (25.2) | % |
Deferred acquisition consideration | | 445 | | | 0.2 | % | | 2,333 | | | 0.7 | % | | (1,888) | | | (80.9) | % |
Stock-based compensation | | 304 | | | 0.1 | % | | 374 | | | 0.1 | % | | (70) | | | (18.7) | % |
Depreciation and amortization | | 7,478 | | | 3.1 | % | | 8,695 | | | 2.6 | % | | (1,217) | | | (14.0) | % |
Impairment and other losses | | 45,335 | | | 18.5 | % | | 11 | | | — | % | | 45,324 | | | NM |
Total operating expenses | | $ | 267,780 | | | 109.4 | % | | $ | 304,329 | | | 92.1 | % | | $ | (36,549) | | | (12.0) | % |
Direct costs declined in line with the reduction in revenues.
The decline in staff costs was primarily attributable to a reduction in staff to combat the impact on the business from the COVID-19 pandemic.
Administrative costs were lower due to a decline in spending resulting from the orders to work-from-home given the COVID-19 pandemic and other cost containment initiatives.
Deferred acquisition consideration change for the twelve months ended December 31, 2020 was primarily attributable to the aggregate performance of certain Partner Firms in 2020 relative to the previously projected expectations.
For the twelve months ended December 31, 2020, the impairment and other losses charge of $45.3 million was attributable to a $40.2 million charge to reduce the carrying value of goodwill, a $3.0 million impairment to reduce the carrying value of an intangible asset and a charge of $2.1 million to reduce the carrying value of right-of-use lease assets and related leasehold improvements as well as the acceleration of the variable lease expenses associated with the exit of properties in New York as part of the centralization of the Company’s New York real estate portfolio.
Adjusted EBITDA declined in 2020 compared to 2019 as a result of the decline in revenue, partially offset by the reduction of operating expenses.
Corporate
The change in operating expenses for Corporate for the twelve months ended December 31, 2020 and 2019 was as follows:
| | | | | | | | | | | | | | | | | | | | | | | | | | |
| | 2020 | | 2019 | | Change |
Corporate | | $ | | $ | | $ | | % |
| | (Dollars in Thousands) |
Staff costs | | $ | 23,817 | | | $ | 29,434 | | | $ | (5,617) | | | (19.1) | % |
Administrative | | 34,582 | | | 12,739 | | | 21,843 | | | NM |
Stock-based compensation | | 2,982 | | | 1,880 | | | 1,102 | | | 58.6 | % |
Depreciation and amortization | | 1,380 | | | 868 | | | 512 | | | 59.0 | % |
Impairment and other losses | | 1,129 | | | 847 | | | 282 | | | 33.3 | % |
Total operating expenses | | $ | 63,890 | | | $ | 45,768 | | | $ | 18,122 | | | 39.6 | % |
| | | | | | | | |
Adjusted EBITDA | | $ | (27,220) | | | $ | (30,601) | | | $ | 3,381 | | | (11.0) | % |
The reduction in staff costs is primarily driven by a severance charge in 2019 not repeated in 2020.
Administrative costs were higher primarily due to costs, primarilyMDC, including professional fees associated with the combination of MDC with the Stagwell Entities.
The increase in stock-based compensation expense was driven by favorable operating results in connection with awards tied to performance and the grant of new awards in 2020.
The impairment was recognized to write-down the carrying value of a right-of-use lease asset to its fair value.
The increase in Adjusted EBITDA is a result of the change in operating expenses, and the exclusion of professional fees associated with restructuring activities and the occupancy costs associated with the centralization of our New York real estate portfolio.
YEAR ENDED DECEMBER 31, 2019 COMPARED TO YEAR ENDED DECEMBER 31, 2018
Consolidated Results of Operations
Revenues
Revenue was $1.42 billion for the twelve months ended December 31, 2019, compared to revenue of $1.48 billion for the twelve months ended December 31, 2018 representing a decrease of $59.3 million, or 4.0%.
The components of the fluctuations in revenues for the twelve months ended December 31, 2019 compared to December 31, 2018 were as follows:
| | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | |
| | Total | | United States | | Canada | | Other |
| | $ | | % | | $ | | % | | $ | | % | | $ | | % |
| | (Dollars in Thousands) |
December 31, 2018 | | $ | 1,475,088 | | | | | $ | 1,152,399 | | | | | $ | 124,001 | | | | | $ | 198,688 | | | |
Components of revenue change: | | | | | | | | | | | | | | | | |
Foreign exchange impact | | (12,697) | | | (0.9) | % | | — | | | — | % | | (2,390) | | | (1.9) | % | | (10,307) | | | (5.2) | % |
Non-GAAP acquisitions (dispositions), net | | (1,563) | | | (0.1) | % | | 11,339 | | | 1.0 | % | | (15,483) | | | (12.5) | % | | 2,581 | | | 1.3 | % |
Non-GAAP organic revenue growth (decline) | | (45,025) | | | (3.1) | % | | (47,693) | | | (4.1) | % | | (1,061) | | | (0.9) | % | | 3,729 | | | 1.9 | % |
Total Change | | (59,285) | | | (4.0) | % | | (36,354) | | | (3.2) | % | | (18,934) | | | (15.3) | % | | (3,997) | | | (2.0) | % |
December 31, 2019 | | $ | 1,415,803 | | | | | $ | 1,116,045 | | | | | $ | 105,067 | | | | | $ | 194,691 | | | |
The negative foreign exchange impact of $12.7 million or 0.9% was attributable to the fluctuation of the U.S. dollar against the Canadian dollar, Swedish Króna, Euro and British Pound.
The Company utilizes non-GAAP metrics called organic revenue growth (decline) and non-GAAP acquisitions (dispositions), net, as defined above. For the twelve months ended December 31, 2019, organic revenue decreased by $45.0 million or 3.1%. The decline in revenue from existing Partner Firms was attributable to client losses and a reduction in spending by certain clients, partially offset by new client wins and higher spending by other clients. The change in revenue was primarily driven by a decline in categories including healthcare, food and beverage and automotive, partially offset by growth in transportation, communications, and travel/lodging and technology.
The table below provides a reconciliation between the revenue from acquired/disposed businesses in the statement of operations to non-GAAP acquisitions (dispositions), net for the twelve months ended December 31, 2019:
| | | | | | | | | | | | | | | | | | | | | | | | |
| | | | Integrated Networks - Group B | | | | All Other | | Total |
| | | | (Dollars in Thousands) |
GAAP revenue from 2018 and 2019 acquisitions | | | | $ | 17,882 | | | | | $ | 4,163 | | | $ | 22,045 | |
Foreign exchange impact | | | | — | | | | | 222 | | | 222 | |
Contribution to non-GAAP organic revenue growth (decline) | | | | (6,547) | | | | | (1,780) | | | (8,327) | |
Prior year revenue from dispositions | | | | — | | | | | (15,503) | | | (15,503) | |
Non-GAAP acquisitions (dispositions), net | | | | $ | 11,335 | | | | | $ | (12,898) | | | $ | (1,563) | |
The geographic mix in revenues for the years ended December 31, 2019 and 2018 was as follows:
| | | | | | | | | | | |
| 2019 | | 2018 |
United States | 78.8 | % | | 78.1 | % |
Canada | 7.4 | % | | 8.4 | % |
Other | 13.8 | % | | 13.5 | % |
Impairment and Other Losses
The Company recognized an impairment of goodwill and other assets charge of $8.6 million for the twelve months ended December 31, 2019 compared to $87.2 million for the twelve months ended December 31, 2018. The impairment consisted of the write-down of $4.9 million goodwill equal to the excess carrying value above the fair value of one reporting unit within the Integrated Networks - Group A, and a charge of $3.7 million to reduce the carrying value of right-of-use lease assets and related leasehold improvements.
Operating Income (Loss)
Operating income for the twelve months ended December 31, 2019 was $79.5 million, compared to $1.4 million for the twelve months ended December 31, 2018, representing a change of $78.0 million. The improvement was driven by a lower impairment charge in 2019 of $8.6 million associated with the write-down of the carrying value of goodwill, right-of-use lease assets and related leasehold improvements compared to $87.2 million in 2018 primarily in connection with a write-down of goodwill. In addition, the decline in revenues more than offset by the reduction in operating expenses also drove the change in operating income.
Adjusted EBITDA
Adjusted EBITDA for the twelve months ended December 31, 2019 was $174.2 million, compared to $161.5 million for the twelve months ended December 31, 2018, representing an increase of $12.7 million, principally resulting from a reduction in operating expenses that more than offset the decline in revenues.
Interest Expense and Finance Charges, Net
Interest expense and finance charges, net, for the twelve months ended December 31, 2019 was $64.9 million compared to $67.1 million for the twelve months ended December 31, 2018, representing a decrease of $2.2 million, primarily driven by a decline in the average amounts outstanding under the Company’s revolving credit facility in 2019.
Foreign Exchange Transaction Gain (Loss)
The foreign exchange gain for the twelve months ended December 31, 2019 was $8.8 million compared to loss of $23.3 million for the twelve months ended December 31, 2018. The change in foreign exchange was primarily attributable to the strengthening of the Canadian dollar against the U.S. dollar, in connection with a U.S. dollar denominated indebtedness that is an obligation of our Canadian parent company.
Other, Net
Other, net for the twelve months ended December 31, 2019 was a loss of $2.4 million compared to income of $0.2 million for the twelve months ended December 31, 2018. In 2019, we recognized a loss of $4.3 million primarily on the sale of Kingsdale Partners LP and Kingsdale Shareholder Services US LLC (collectively, “Kingsdale”), partially offset by a gain of $2.3 million primarily related to the sale of certain investments.
Income Tax Expense (Benefit)
Income tax expense for the twelve months ended December 31, 2019 was $10.3 million (on income of $20.9 million resulting in an effective tax rate of 49.4%), driven by the taxation of foreign operations, base erosion and anti-abuse tax, and non-deductible stock compensation for which a tax benefit was not recognized. Income tax expense for the twelve months ended December 31, 2018 was $29.6 million (on a loss of $88.7 million resulting in an effective tax rate of negative 33.4%), driven by an increase in valuation allowance primarily attributed to Canada and non-deductible impairments.
Equity in Earnings (Losses) of Non-Consolidated Affiliates
Equity in earnings (losses) of non-consolidated affiliates represents the income or losses attributable to equity method investments. The Company recorded $0.4 million of income for the twelve months ended December 31, 2019 compared to $0.1 million of income for the twelve months ended December 31, 2018.
Noncontrolling Interests
The effect of noncontrolling interests for the twelve months ended December 31, 2019 was $16.2 million compared to $11.8 million for the twelve months ended December 31, 2018, attributable to an increase in operating results at Partner Firms with a noncontrolling interest.
Net Loss Attributable to MDC Partners Inc. Common Shareholders
As a result of the foregoing, and the impact of accretion on and net income allocated to convertible preferences shares, the net loss attributable to MDC Partners Inc. common shareholders for the twelve months ended December 31, 2019 was $17.6 million or $0.25 diluted loss per share, compared to a net loss of $138.4 million, or $2.42 diluted loss per share reported for the twelve months ended December 31, 2018.
Integrated Networks - Group A
The change in operating results in the Integrated Networks - Group A reportable segment for the twelve months ended December 31, 2019 and 2018 was as follows:
| | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | |
| | 2019 | | 2018 | | Change |
Integrated Networks - Group A | | $ | | % of Revenue | | $ | | % of Revenue | | $ | | % |
| | (Dollars in Thousands) |
Revenue | | $ | 392,101 | | | | | $ | 393,890 | | | | | $ | (1,789) | | | (0.5) | % |
Operating expenses | | | | | | | | | | | | |
Cost of services sold | | 283,421 | | | 72.3 | % | | 263,005 | | | 66.8 | % | | 20,416 | | | 7.8 | % |
Office and general expenses | | 60,012 | | | 15.3 | % | | 62,153 | | | 15.8 | % | | (2,141) | | | (3.4) | % |
Depreciation and amortization | | 8,559 | | | 2.2 | % | | 9,602 | | | 2.4 | % | | (1,043) | | | (10.9) | % |
Impairment and other losses | | 4,879 | | | 1.2 | % | | — | | | — | % | | 4,879 | | | — | % |
| | 356,871 | | | 91.0 | % | | 334,760 | | | 85.0 | % | | 22,111 | | | 6.6 | % |
Operating income | | $ | 35,230 | | | 9.0 | % | | $ | 59,130 | | | 15.0 | % | | $ | (23,900) | | | (40.4) | % |
| | | | | | | | | | | | |
Adjusted EBITDA | | $ | 74,822 | | | 19.1 | % | | $ | 75,609 | | | 19.2 | % | | (787) | | | (1.0) | % |
Revenue decline was primarily attributable to client losses and a reduction in spending by certain clients, partially offset by new client wins and higher spending by other clients of $0.2 million, or 0.0%, and unfavorable impact of foreign exchange of $2.0 million, or 0.5%.
The change in operating income was attributable to a decline in revenue, and higher operating expenses, as outlined below.
The change in the categories of expenses as a percentage of revenue in the Integrated Networks - Group A reportable segment for the twelve months ended December 31, 2019 and 2018 was as follows:
| | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | |
| | 2019 | | 2018 | | Change |
Integrated Networks - Group A | | $ | | % of Revenue | | $ | | % of Revenue | | $ | | % |
| | (Dollars in Thousands) |
Direct costs | | $ | 51,794 | | | 13.2 | % | | $ | 50,830 | | | 12.9 | % | | $ | 964 | | | 1.9 | % |
Staff costs | | 221,456 | | | 56.5 | % | | 220,197 | | | 55.9 | % | | 1,259 | | | 0.6 | % |
Administrative | | 44,029 | | | 11.2 | % | | 47,254 | | | 12.0 | % | | (3,225) | | | (6.8) | % |
Deferred acquisition consideration | | 1,734 | | | 0.4 | % | | 1,085 | | | 0.3 | % | | 649 | | | 59.8 | % |
Stock-based compensation | | 24,420 | | | 6.2 | % | | 5,792 | | | 1.5 | % | | 18,628 | | | NM |
Depreciation and amortization | | 8,559 | | | 2.2 | % | | 9,602 | | | 2.4 | % | | (1,043) | | | (10.9) | % |
Impairment and other losses | | 4,879 | | | 1.2 | % | | — | | | — | % | | 4,879 | | | — | % |
Total operating expenses | | $ | 356,871 | | | 91.0 | % | | $ | 334,760 | | | 85.0 | % | | $ | 22,111 | | | 6.6 | % |
| | | | | | | | | | | | |
The decrease in administrative costs was driven by lower spending across various categories in connection with savings initiatives.
The increase in stock-based compensation expense was driven by favorable operating results in connection with awards tied to performance.
For the twelve months ended December 31, 2019, an impairment charge of $4.9 million was primarily attributable to the write-down of goodwill equal to the excess carrying value above the fair value of a reporting unit.
Adjusted EBITDA in 2019 remained flat compared to 2018 as the decline in revenue was offset by the reduction in operating expenses.
Integrated Networks - Group B
The change in operating results in the Integrated Networks - Group B reportable segment for the twelve months ended December 31, 2019 and 2018 was as follows:
| | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | |
| | 2019 | | 2018 | | Change |
Integrated Networks - Group B | | $ | | % of Revenue | | $ | | % of Revenue | | $ | | % |
| | (Dollars in Thousands) |
Revenue | | $ | 531,717 | | | | | $ | 551,317 | | | | | $ | (19,600) | | | (3.6) | % |
Operating expenses | | | | | | | | | | | | |
Cost of services sold | | 328,165 | | | 61.7 | % | | 355,346 | | | 64.5 | % | | (27,181) | | | (7.6) | % |
Office and general expenses | | 124,298 | | | 23.4 | % | | 124,452 | | | 22.6 | % | | (154) | | | (0.1) | % |
Depreciation and amortization | | 15,904 | | | 3.0 | % | | 19,032 | | | 3.5 | % | | (3,128) | | | (16.4) | % |
Impairment and other losses | | 1,933 | | | 0.4 | % | | 17,828 | | | 3.2 | % | | (15,895) | | | (89.2) | % |
| | 470,300 | | | 88.4 | % | | 516,658 | | | 93.7 | % | | (46,358) | | | (9.0) | % |
Operating income | | $ | 61,417 | | | 11.6 | % | | $ | 34,659 | | | 6.3 | % | | $ | 26,758 | | | 77.2 | % |
| | | | | | | | | | | | |
Adjusted EBITDA | | $ | 84,568 | | | 15.9 | % | | $ | 74,091 | | | 13.4 | % | | $ | 10,477 | | | 14.1 | % |
Revenue decline was primarily attributable to client losses and a reduction in spending by certain clients, partially offset by new client wins and higher spending by other clients of $26.2 million, or 4.8% and unfavorable impact of foreign exchange of $4.7 million, or 0.9%, offset by a contribution of $11.3 million, or 2.1%, from an acquired Partner Firm.
The change in operating income was attributable to a decline in revenue, more than offset by lower operating expenses, as outlined below.
The change in the categories of expenses as a percentage of revenue in the Integrated Networks - Group B reportable segment for the twelve months ended December 31, 2019 and 2018 was as follows:
| | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | |
| | 2019 | | 2018 | | Change |
Integrated Networks - Group B | | $ | | % of Revenue | | $ | | % of Revenue | | $ | | % |
| | (Dollars in Thousands) |
Direct costs | | $ | 73,776 | | | 13.9 | % | | $ | 56,755 | | | 10.3 | % | | $ | 17,021 | | | 30.0 | % |
Staff costs | | 306,549 | | | 57.7 | % | | 345,853 | | | 62.7 | % | | (39,304) | | | (11.4) | % |
Administrative | | 66,574 | | | 12.5 | % | | 74,618 | | | 13.5 | % | | (8,044) | | | (10.8) | % |
Deferred acquisition consideration | | 1,261 | | | 0.2 | % | | (4,318) | | | (0.8) | % | | 5,579 | | | NM |
Stock-based compensation | | 4,303 | | | 0.8 | % | | 6,890 | | | 1.2 | % | | (2,587) | | | (37.5) | % |
Depreciation and amortization | | 15,904 | | | 3.0 | % | | 19,032 | | | 3.5 | % | | (3,128) | | | (16.4) | % |
Impairment and other losses | | 1,933 | | | 0.4 | % | | 17,828 | | | 3.2 | % | | (15,895) | | | (89.2) | % |
Total operating expenses | | $ | 470,300 | | | 88.4 | % | | $ | 516,658 | | | 93.7 | % | | $ | (46,358) | | | (9.0) | % |
| | | | | | | | | | | | |
Direct costs were higher, inclusive of higher billable costs for client arrangements accounted for as principal.
The decrease in staff costs was attributable to staffing reductions at certain Partner Firms in connection with the decline in revenue and cost savings initiatives.
The decrease in administrative costs was driven by lower spending across various categories in connection with savings initiatives.
Deferred acquisition consideration change for the twelve months ended December 31, 2019 was primarily attributable to the aggregate performance of certain Partner Firms in 2019 relative to the previously projected expectations.
The decrease in stock-based compensation expense was driven by operating results in connection with awards tied to performance.
For the twelve months ended December 31, 2019, an impairment charge of $1.9 million was attributable to an impairment in connection with the sublet of a leased property, to reduce the carrying value of a right-of-use lease asset and related leasehold improvements.
For the twelve months ended December 31, 2018, an impairment charge of $17.8 million primarily attributable to the write-down of goodwill equal to the excess carrying value above the fair value of a reporting unit.
The increase in Adjusted EBITDA in 2019 principally from a reduction in operating expenses that more than offset the decline in revenues.
Media & Data Network
The change in operating results in the Media & Data Network reportable segment for the twelve months ended December 31, 2019 and 2018 was as follows:
| | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | |
| | 2019 | | 2018 | | Change |
Media & Data Network | | $ | | % of Revenue | | $ | | % of Revenue | | $ | | % |
| | (Dollars in Thousands) |
Revenue | | $ | 161,451 | | | | | $ | 183,287 | | | | | $ | (21,836) | | | (11.9) | % |
Operating expenses | | | | | | | | | | | | |
Cost of services sold | | 118,189 | | | 73.2 | % | | 129,296 | | | 70.5 | % | | (11,107) | | | (8.6) | % |
Office and general expenses | | 35,654 | | | 22.1 | % | | 42,424 | | | 23.1 | % | | (6,770) | | | (16.0) | % |
Depreciation and amortization | | 4,303 | | | 2.7 | % | | 3,820 | | | 2.1 | % | | 483 | | | 12.6 | % |
Impairment and other losses | | 929 | | | 0.6 | % | | 59,188 | | | 32.3 | % | | (58,259) | | | (98.4) | % |
| | 159,075 | | | 98.5 | % | | 234,728 | | | 128.1 | % | | (75,653) | | | (32.2) | % |
Operating income (loss) | | $ | 2,376 | | | 1.5 | % | | $ | (51,441) | | | (28.1) | % | | $ | 53,817 | | | NM |
| | | | | | | | | | | | |
Adjusted EBITDA | | $ | 7,746 | | | 4.8 | % | | $ | 12,205 | | | 6.7 | % | | $ | (4,459) | | | (36.5) | % |
The decrease in revenue was primarily attributable to client losses and a reduction in spending by certain clients.
The change in operating income (loss) was attributable to a decline in revenue, more than offset by lower operating expenses.
The change in the categories of expenses as a percentage of revenue in the Media & Data Network reportable segment for the twelve months ended December 31, 2019 and 2018 was as follows:
| | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | |
| | 2019 | | 2018 | | Change |
Media & Data Network | | $ | | % of Revenue | | $ | | % of Revenue | | $ | | % |
| | (Dollars in Thousands) |
Direct costs | | $ | 43,232 | | | 26.8 | % | | $ | 43,363 | | | 23.7 | % | | $ | (131) | | | (0.3) | % |
Staff costs | | 85,627 | | | 53.0 | % | | 101,267 | | | 55.3 | % | | (15,640) | | | (15.4) | % |
Administrative | | 24,846 | | | 15.4 | % | | 26,452 | | | 14.4 | % | | (1,606) | | | (6.1) | % |
Deferred acquisition consideration | | 75 | | | — | % | | 318 | | | 0.2 | % | | (243) | | | (76.4) | % |
Stock-based compensation | | 63 | | | — | % | | 320 | | | 0.2 | % | | (257) | | | (80.3) | % |
Depreciation and amortization | | 4,303 | | | 2.7 | % | | 3,820 | | | 2.1 | % | | 483 | | | 12.6 | % |
Impairment and other losses | | 929 | | | 0.6 | % | | 59,188 | | | 32.3 | % | | (58,259) | | | (98.4) | % |
Total operating expenses | | $ | 159,075 | | | 98.5 | % | | $ | 234,728 | | | 128.1 | % | | $ | (75,653) | | | (32.2) | % |
The decrease in staff costs was attributable to staffing reductions in connection with client losses.
For the twelve months ended December 31, 2019, an impairment charge of $0.9 million was recognized, in connection with the sublet of a leased property, to reduce the carrying value of a right-of-use lease asset and related leasehold improvements.
For the twelve months ended December 31, 2018, an impairment charge of $59.2 million was recognized, primarily attributable to the write-down of goodwill equal to the excess carrying value above the fair value of reporting unit.
The decrease in Adjusted EBITDA is primarily due to the reduction in revenue, partially offset by lower operating expense.
All Other
The change in operating results in the All Other category for the years ended December 31, 2019 and 2018 was as follows:
| | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | |
| | 2019 | | 2018 | | Change |
All Other | | $ | | % of Revenue | | $ | | % of Revenue | | $ | | % |
| | (Dollars in Thousands) |
Revenue | | $ | 330,534 | | | | | $ | 346,594 | | | | | $ | (16,060) | | | (4.6) | % |
Operating expenses | | | | | | | | | | | | |
Cost of services sold | | 231,301 | | | 70.0 | % | | 243,568 | | | 70.3 | % | | (12,267) | | | (5.0) | % |
Office and general expenses | | 64,322 | | | 19.5 | % | | 67,932 | | | 19.6 | % | | (3,610) | | | (5.3) | % |
Depreciation and amortization | | 8,695 | | | 2.6 | % | | 12,980 | | | 3.7 | % | | (4,285) | | | (33.0) | % |
Impairment and other losses | | 11 | | | — | % | | 7,871 | | | 2.3 | % | | (7,860) | | | (99.9) | % |
| | 304,329 | | | 92.1 | % | | 332,351 | | | 95.9 | % | | (28,022) | | | (8.4) | % |
Operating income | | $ | 26,205 | | | 7.9 | % | | $ | 14,243 | | | 4.1 | % | | $ | 11,962 | | | 84.0 | % |
| | | | | | | | | | | | |
Adjusted EBITDA | | $ | 37,618 | | | 11.4 | % | | $ | 38,307 | | | 11.1 | % | | $ | (689) | | | (1.8) | % |
The change in revenue included contributions of $3.3 million, or 1.0%, and revenue from existing Partner Firms of $1.8 million, or 0.5%, more than offset by a negative revenue impact of $16.2 million, or 4.7%, from the disposition of a Partner Firm and unfavorable impact of foreign exchange of $4.9 million, or 1.4%. In addition, revenue from existing Partner Firms increased $1.8 million, or 0.5%, at certain Partner Firms.
The change in operating income was attributable to a decline in revenue, partially offset by lower operating expenses, as outlined below.
The change in the categories of expenses as a percentage of revenue in the All Other category for the twelve months ended December 31, 2019 and 2018 was as follows:
| | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | |
| | 2019 | | 2018 | | Change |
All Other | | $ | | % of Revenue | | $ | | % of Revenue | | $ | | % |
| | (Dollars in Thousands) |
Direct costs | | $ | 67,868 | | | 20.5 | % | | $ | 62,406 | | | 18.0 | % | | $ | 5,462 | | | 8.8 | % |
Staff costs | | 186,785 | | | 56.5 | % | | 205,142 | | | 59.2 | % | | (18,357) | | | (8.9) | % |
Administrative | | 38,263 | | | 11.6 | % | | 40,739 | | | 11.8 | % | | (2,476) | | | (6.1) | % |
Deferred acquisition consideration | | 2,333 | | | 0.7 | % | | 2,458 | | | 0.7 | % | | (125) | | | (5.1) | % |
Stock-based compensation | | 374 | | | 0.1 | % | | 755 | | | 0.2 | % | | (381) | | | (50.5) | % |
Depreciation and amortization | | 8,695 | | | 2.6 | % | | 12,980 | | | 3.7 | % | | (4,285) | | | (33.0) | % |
Impairment and other losses | | 11 | | | — | % | | 7,871 | | | 2.3 | % | | (7,860) | | | (99.9) | % |
Total operating expenses | | $ | 304,329 | | | 92.1 | % | | $ | 332,351 | | | 95.9 | % | | $ | (28,022) | | | (8.4) | % |
The decrease in staff costs was primarily attributable to staff reductions and the disposition of a Partner Firm.
The decrease in administrative costs was driven by lower spending across various categories in connection with savings initiatives.
The decrease in deferred acquisition consideration was primarily attributable to the aggregate performance of certain Partner Firms in 2019 relative to the previously projected expectations.
For the twelve months ended December 31, 2019, the impairment charge was recognized in connection with the sublet of a leased property, to reduce the carrying value of a right-of-use lease asset and related leasehold improvements.
For the twelve months ended December 31, 2018, the impairment charge was primarily attributable to the write-down of goodwill equal to excess carrying value above the fair value of a reporting unit.
Adjusted EBITDA in 2019 remained flat compared to 2018 as the decline in revenue was offset by the reduction in operating expenses.
Corporate
The change in operating expenses for Corporate for the twelve months ended December 31, 2019 and 2018 was as follows:
| | | | | | | | | | | | | | | | | | | | | | | | | | |
| | 2019 | | 2018 | | Change |
Corporate | | $ | | $ | | $ | | % |
| | (Dollars in Thousands) |
Staff costs | | $ | 29,434 | | | $ | 30,179 | | | $ | (745) | | | (2.5) | % |
Administrative | | 12,739 | | | 17,240 | | | (4,501) | | | (26.1) | % |
Stock-based compensation | | 1,880 | | | 4,659 | | | (2,779) | | | (59.6) | % |
Depreciation and amortization | | 868 | | | 762 | | | 106 | | | 13.9 | % |
Impairment and other losses | | 847 | | | 2,317 | | | (1,470) | | | (63.4) | % |
Total operating expenses | | $ | 45,768 | | | $ | 55,157 | | | $ | (9,389) | | | (17.0) | % |
| | | | | | | | |
Adjusted EBITDA | | $ | (30,601) | | | $ | (38,761) | | | $ | 8,160 | | | (21.1) | % |
Staff costs declined in connection with a reduction in staff.
The decrease in administrative costs was primarily related to lower professional fees and various other costs in connection with cost savings initiatives.
Stock-based compensation was lower in the twelve months ended December 31, 2019 due to the reversal of expense previously recognized in connection with the forfeiture of a performance-based equity award.
The increase in Adjusted EBITDA is a result of the change in operating expenses and the exclusion of professional fees associated with restructuring activities and the occupancy costs associated with the centralization of our New York real estate portfolio.
Liquidity and Capital Resources:
Liquidity
The following table provides summary information about the Company’s liquidity position:
| | 2020 | | 2019 | | 2018 | | |
| | (Dollars in Thousands) | | | | | | | | | | | | | | |
| | | December 31, 2021 | | December 31, 2020 | | |
| | | (Dollars in Thousands) |
Net cash provided by operating activities | Net cash provided by operating activities | $ | 32,559 | | | $ | 86,539 | | | $ | 17,280 | | | Net cash provided by operating activities | $ | 200,856 | | | $ | 138,080 | | | |
Net cash provided by (used in) investing activities | Net cash provided by (used in) investing activities | $ | (8,287) | | | $ | 115 | | | $ | (50,431) | | | Net cash provided by (used in) investing activities | $ | 163,952 | | | $ | (29,021) | | | |
Net cash provided by (used in) financing activities | $ | (73,426) | | | $ | (11,729) | | | $ | 21,434 | | | |
| Net cash used in financing activities | | Net cash used in financing activities | $ | (273,414) | | | $ | (80,141) | | | |
The Company’s obligations extending beyond twelve months primarily consist of deferred acquisition payments, purchases of noncontrolling interests, capital expenditures, scheduled lease obligation payments, and interest payments on borrowings under the Company’s 7.50%5.625% Notes due 2024.(as defined below). Based on the current outlook, the Company believes future cash flows from operations, together with the Company’s existing cash balance and the availability of funds under the Company’s Credit Agreement,revolving credit agreement, will be sufficient to meet the Company’s anticipated cash needs for the next twelve months. The Company’s ability to make scheduled deferred acquisition payments, to make principal and interest payments, to refinance indebtedness or to fund planned capital expenditures will depend on future performance, which is subject to general economic conditions, the competitive environment and other factors, including those described in this 2020 Form 10-K and in the Company’s other SEC filings.
Cash flows provided by operating activities for the twelve months ended December 31, 2020 was $32.62021 were $200.9 million, primarily driven by cash flows fromreflecting earnings partially offset by unfavorable working capital requirements, primarily driven by media and other supplier payments.
Cash flows provided by operating activities for the twelve months ended December 31, 2018 was $17.32020 were $138.1 million, primarily reflecting unfavorableearnings and favorable working capital requirements,requirements.
During the twelve months ended December 31, 2020, cash flows used in investing activities was $8.3were $29.0 million, which primarily consisted of proceeds of $19.6 million from the sale of the Company’s equity interest in Sloane, offset by $24.3$12.1 million of capital expenditures and $1.8$14.7 million paid for acquisitions.
During the twelve months ended December 31, 2020, cash flows used in financing activities was $73.4$80.1 million, primarily driven by $35.4 million in deferred acquisition consideration payments, $22.0 million for the purchase of a portion of the Company’s Senior Notes and $16.0 million in distribution payments.
the Company’s ability to fund its working capital needs and any contingent obligations with respect to acquisitions and redeemable noncontrolling interests would be adversely affected.
These ratios and measures are not based on GAAP and are not presented as alternative measures of operating performance or liquidity. Some of these ratios and measures include, among other things, pro forma adjustments for acquisitions, one-time charges, and other items, as defined in the Credit Agreement. They are presented here to demonstrate compliance with the covenants in the Credit Agreement, as non-compliance with such covenants could have a material adverse effect on the Company.
Deferred acquisition consideration on the balance sheet consists of deferred obligations related to contingent and fixed purchase price payments, and to a lesser extent, contingent and fixed retention payments tied to continued employment of specific personnel.payments. See Notes 2 andNote 9 of the Notes to the Consolidated Financial Statementsincluded herein for additional information regarding contingent deferred acquisition consideration.
When acquiring less than 100% ownership of an entity, the Company may enter into agreements that give the Company an option to purchase, or require the Company to purchase, the incremental ownership interests under certain circumstances. Where the option to purchase the incremental ownership is within the Company’s control, the amounts are recorded as noncontrolling interests in the equity section of the Company’s balance sheet. Where the incremental purchase may be required of the Company, the amounts are recorded as redeemable noncontrolling interests in mezzanine equity. See Notes 2 andNote 13 of the Notes to the Consolidated Financial Statements included herein for further information.additional information regarding noncontrolling and redeemable noncontrolling interests.
The Company intends to finance the cash portion of these contingent payment obligations using available cash from operations, borrowings under the Credit Agreementrevolving credit agreement (and refinancings thereof), and, if necessary, through the incurrence of additional debt and/or issuance of additional equity. The ultimate amount payable in the future relating to these transactions will vary because it is dependent on the future results of operations of the subject businesses and the timing of when these rights are exercised.
Generally, the Company has indemnified the purchasers of certain of its assets in the event that a third party asserts a claim against the purchaser that relates to a liability retained by the Company. These types of indemnification guarantees typically extend for a number of years. Historically, the Company has not made any significant indemnification payments under such agreements and no amounts has been accrued in the accompanying consolidated financial statements with respect to these indemnification guarantees. The Company continues to monitor the conditions that are subject to guarantees and indemnifications to identify whether it is probable that a loss has occurred, and would recognize any such losses under any guarantees or indemnifications in the period when those losses are probable and estimable.
Our critical accounting policies include our accounting for revenue recognition, business combinations, deferred acquisition consideration, redeemable noncontrolling interests, goodwill and intangible assets, income taxes and stock-based compensation. The financial statements are evaluated on an ongoing basis and estimates are based on historical experience, current conditions
and various other assumptions believed to be reasonable under the circumstances. Actual results can differ from those estimates, and it is possible that the differences could be material.
If the Company elects to perform the qualitative assessment and concludes that it is more likely than not that the fair value of the reporting unit is more than its carrying amount, then goodwill is not considered impaired and the quantitative impairment test is not necessary. For reporting units for which the qualitative assessment concludes that it is more likely than not that the fair value of the reporting unit is less than its carrying amount and for reporting units for which the qualitative assessment is not performed, the Company will perform the quantitative impairment test, which compares the fair value of the reporting unit to its carrying amount. If the fair value of the reporting unit exceeds the carrying amount of the net assets assigned to that reporting unit, goodwill is not considered impaired and additional analysis is not required.impaired. However, if the carrying amount of the net
Determining the fair value of a reporting unit involves the use of significant estimates and assumptions. ForThe Company uses a combination of the 2020 annual impairment test, the Company used an income approach, which incorporates the use of the discounted cash flow (“DCF”) method.method, and the market approach, which incorporates the use of earnings and revenue multiples based on market data. The Company generally applies an equal weighting to the income and market approaches for the impairment test. The income approach requiresand the market approach both require the exercise of significant judgment, including judgment about the amount and timing of expected future cash flows, assumed terminal value and appropriate discount rates.
The DCF estimates incorporate expected cash flows that represent a spectrum of the amount and timing of possible cash flows of each reporting unit from a market participant perspective. The expected cash flows are developed from the Company’s long-range planning process using projections of operating results and related cash flows based on assumed long-term growth rates, and demand trends and appropriate discount rates based on a reporting units weighted average cost of capital (“WACC”)unit’s WACC as determined by considering the observable WACC of comparable companies and factors specific to the reporting unit. The terminal value is estimated using a constant growth method which requires an assumption about the expected long-term growth rate. The estimates are based on historical data and experience, industry projections, economic conditions, and the Company’s expectations. We performed the quantitative impairment test in 2020. See Note 8 of the Notes to the Consolidated Financial Statements for additional information regarding the Company’s impairment test and impairment charges recognized.
The Company believes the estimates and assumptions used in the calculations are reasonable. However, if there was an adverse change in the facts and circumstances, then an impairment charge may be necessary in the future. Specifically, as mentioned above, the fair value of one reporting unit, with goodwill of approximately $89 million, exceeded its carrying value by 2% and therefore is highly sensitive to adverse changes in the facts and circumstances that could result in a possible future impairment. Should the fair value of any of the Company’s reporting units fall below its carrying amount because of reduced operating performance, market declines, changes in the discount rate, or other conditions, charges for impairment may be necessary. The Company monitors its reporting units to determine if there is an indicator of potential impairment.
character of the income tax asset, tax planning strategies, changes in tax laws and other factors. The periodic assessment of the net carrying value of the Company’s deferred tax assets under the applicable accounting rules requires significant management judgment. A change to any of these factors could impact the estimated valuation allowance and income tax expense.
Item 7A. Quantitative and Qualitative Disclosures About Market Risk
The Company is exposed to market risk related to interest rates, foreign currencies and impairment risk.
Item 8. Financial Statements and Supplementary Data
We conducted our audits in accordance with the standards of the PCAOB. Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the consolidated financial statements are free of material misstatement, whether due to error or fraud.
Our audits included performing procedures to assess the risks of material misstatement of the consolidated financial statements, whether due to error or fraud, and performing procedures that respond to those risks. Such procedures included examining, on a test basis, evidence regarding the amounts and disclosures in the consolidated financial statements. Our audits also included evaluating the accounting principles used and significant estimates made by management, as well as evaluating the overall presentation of the consolidated financial statements. We believe that our audits provide a reasonable basis for our opinion.