SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 10-K
þ
ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
EXCHANGE ACT OF 1934
 For the fiscal year ended April 27, 201128, 2013
or
o
TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
EXCHANGE ACT OF 1934
 
For the transition period fromto
Commission File Number 1-3385
H. J. HEINZ COMPANY
(Exact name of registrant as specified in its charter)
PENNSYLVANIA 25-0542520
(State of Incorporation) (I.R.S. Employer Identification No.)
One PPG Place
 15222
Pittsburgh, Pennsylvania
 (Zip Code)
(Address of principal executive offices)  
412-456-5700
(Registrant’s telephone number)
SECURITIES REGISTERED PURSUANT TO SECTION 12(b) OF THE ACT:
Title of each className of each exchange on which registered
Common Stock, par value $.25 per shareThe New York Stock Exchange
Third Cumulative Preferred Stock,
$1.70 First Series, par value $10 per shareThe New York Stock Exchange
None

SECURITIES REGISTERED PURSUANT TO SECTION 12(g) OF THE ACT:
None.
Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act.  Yes þ     No o
Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act.  Yes þ     No o     No þ
Indicate by check mark whether the Registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the Registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.  Yes þ     No o
Indicate by check mark whether the Registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 ofRegulation S-T during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files).  Yes þ     No o
Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 ofRegulation S-K is not contained herein, and will not be contained, to the best of the Registrant’s knowledge, in definitive proxy or information statements incorporated by reference in Part III of thisForm 10-K or any amendment to thisForm 10-K.  þ
Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See the definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” inRule 12b-2 of the Exchange Act. (Check one):
Large accelerated filer þo
 
Accelerated filer o
 
Non-accelerated filer oþ
(Do not check if a smaller reporting company)
 
Smaller reporting company o
Indicate by check mark whether the registrant is a shell company (as defined inRule 12b-2 of the Exchange Act).  Yes o     No þ
As of October 27, 201028, 2012, the aggregate market value of the Registrant’s voting stock held by non-affiliates of the Registrant was approximately $15.5 billion.$18.3 billion.
The number of shares of the Registrant’s Common Stock, par value $.25 per share, outstanding as of May 31, 2011,June 20, 2013, was 321,767,370100 shares.
DOCUMENTS INCORPORATED BY REFERENCE
Portions of the Registrant’s Proxy Statement for the Annual Meeting of ShareholdersCompany's Amendment to be held on August 30, 2011,Form 10-K, which will be filed with the Securities and Exchange Commission within 120 days after the end of the Registrant’sRegistrant's fiscal year ended April 27, 2011,28, 2013, are incorporated into Part III, Items 10, 11, 12, 13, and 14.




Introductory Note
On June 7, 2013, H. J. Heinz Company (the “Company,” “we,” “us,” and “our”) was acquired by H.J. Heinz Holding Corporation (formerly known as Hawk Acquisition Holding Corporation) (“Parent”), a Delaware corporation controlled by Berkshire Hathaway Inc. (“Berkshire Hathaway”) and 3G Special Situations Fund III, L.P. (“3G Capital,” and together with Berkshire Hathaway, the “Sponsors”), pursuant to the Agreement and Plan of Merger, dated February 13, 2013 (the “Merger Agreement”), as amended by the Amendment to Agreement and Plan of Merger, dated March 4, 2013 (the “Amendment”), by and among the Company, Parent and Hawk Acquisition Sub, Inc., a Pennsylvania corporation and wholly owned subsidiary of Parent (“Merger Subsidiary”), in a transaction hereinafter referred to as the “Merger.” As a result of the Merger, all issued and outstanding shares of our common stock outstanding immediately prior to the effective time of the Merger was converted into the right to receive $72.50 in cash, without interest and less applicable withholding taxes thereon, and the Company continued as the surviving corporation in the Merger, becoming an indirect wholly owned subsidiary of Parent.
The total cash consideration paid in connection with the Merger was approximately $28,750,000,000, which was funded from equity contributions from the Sponsors, as well as proceeds received by Merger Subsidiary in connection with debt financing provided by JPMorgan Chase Bank, N.A., Wells Fargo Bank, National Association and a syndicate of other lenders pursuant to a new senior secured credit facility (the “Senior Credit Facilities”) and upon the issuance of the Notes (as defined and described herein).
As a result of the Merger and the transactions entered into in connection therewith, we have inherited the liabilities and obligations of Merger Subsidiary, including Merger Subsidiary's obligations under the Senior Credit Facilities. The Senior Credit Facilities consist of (i)(a) term B-1 loans in an aggregate principal amount of $2,950,000,000 (the “B-1 Loans”) and (b) term B-2 loans in aggregate principal amount of $6,550,000,000 (the “B-2 Loans”) in each case under the new senior secured term loan facilities (the “Term Loan Facilities”) and (ii) revolving loans of up to $2,000,000,000 (including revolving loans, swingline loans and letters of credit), a portion of which may be denominated in Euro, Sterling, Australian Dollars, Japanese Yen or New Zealand Dollars, under the new senior secured revolving loan facilities (the “Revolving Credit Facilities”). Concurrently with the consummation of the Merger, the full amount of the term loan was drawn, and no revolving loans were drawn.
Also on June 7, 2013, in connection with the Merger, we executed a Joinder Agreement (the “Purchase Agreement Joinder”) to the Purchase Agreement, dated March 22, 2013 (the “Purchase Agreement”), among Merger Subsidiary, Parent and the several initial purchasers named in the schedule thereto (the “Initial Purchasers”), relating to the issuance and sale by Merger Subsidiary to the Initial Purchasers of $3,100,000,000 in aggregate principal amount of Merger Subsidiary's 4.25% Second Lien Senior Secured Notes due 2020 (the “Notes”), pursuant to which the H. J. Heinz Company and certain of its subsidiaries became parties to the Purchase Agreement. On June 7, 2013, the Company entered into a supplemental indenture to the Indenture dated as of April 1, 2013 governing the Notes pursuant to which the Company assumed all of the obligations of Merger Subsidiary as issuer of the Notes.
We refer to the Merger and the related transactions, including the issuance and sale of the Notes, the entering into the Purchase Agreement Joinder and the borrowings under the Senior Credit Facilities, as the “Transactions.”
As a result of the Merger, our common stock is no longer publicly traded.
CAUTIONARY STATEMENT RELEVANT TO FORWARD-LOOKING INFORMATION
Statements about future growth, profitability, costs, expectations, plans, or objectives included in this report, including in management's discussion and analysis, and the financial statements and footnotes, are forward-looking statements based on management's estimates, assumptions, and projections. These forward-looking statements are subject to risks, uncertainties, assumptions and other important factors, many of which may be beyond the Company's control and could cause actual results to differ materially from those expressed or implied in this report and the financial statements and footnotes. Uncertainties contained in such statements include, but are not limited to:

the ability of the Company to retain and hire key personnel and maintain relationships with customers, suppliers and other business partners,

sales, volume, earnings, or cash flow growth,

general economic, political, and industry conditions, including those that could impact consumer spending,

competitive conditions, which affect, among other things, customer preferences and the pricing of products, production, and energy costs,






competition from lower-priced private label brands,

increases in the cost and restrictions on the availability of raw materials including agricultural commodities and packaging materials, the ability to increase product prices in response, and the impact on profitability,

the ability to identify and anticipate and respond through innovation to consumer trends,

the need for product recalls,

the ability to maintain favorable supplier and customer relationships, and the financial viability of those suppliers and customers,

currency valuations and devaluations and interest rate fluctuations,

changes in credit ratings, leverage, and economic conditions, and the impact of these factors on our cost of borrowing and access to capital markets,

our ability to effectuate our strategy, including our continued evaluation of potential opportunities, such as strategic acquisitions, joint ventures, divestitures and other initiatives, our ability to identify, finance and complete these transactions and other initiatives, and our ability to realize anticipated benefits from them,

the ability to successfully complete cost reduction programs and increase productivity,

the ability to effectively integrate acquired businesses,

new products, packaging innovations, and product mix,

the effectiveness of advertising, marketing, and promotional programs,

supply chain efficiency,

cash flow initiatives,

risks inherent in litigation, including tax litigation,

the ability to further penetrate and grow and the risk of doing business in international markets, particularly our emerging markets, economic or political instability in those markets, strikes, nationalization, and the performance of business in hyperinflationary environments, in each case, such as Venezuela; and the uncertain global macroeconomic environment and sovereign debt issues, particularly in Europe,

changes in estimates in critical accounting judgments and changes in laws and regulations, including tax laws,

the success of tax planning strategies,

the possibility of increased pension expense and contributions and other people-related costs,

the potential adverse impact of natural disasters, such as flooding and crop failures, and the potential impact of climate change,

the ability to implement new information systems, potential disruptions due to failures in information technology systems, and risks associated with social media, and

other factors described in "Risk Factors" below.

The forward-looking statements are and will be based on management's then current views and assumptions regarding future events and speak only as of their dates. The Company undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by the securities laws.




PART I

Item 1.Business.
H. J. Heinz Company was incorporated in Pennsylvania on July 27, 1900. In 1905, it succeeded to the business of a partnership operating under the same name which had developed from a food business founded in 1869 in Sharpsburg, Pennsylvania by Henry J. Heinz. H. J. Heinz Company and its subsidiaries (collectively, the “Company”) manufacture and market an extensive line of food products throughout the world. The Company’s principal products include ketchup, condiments and sauces, frozen food, soups, beans and pasta meals, infant nutrition and other food products.
The Company’s products are manufactured and packaged to provide safe, wholesome foods for consumers, as well as foodservice and institutional customers. Many products are prepared from recipes developed in the Company’s innovation and research laboratories and experimental kitchens.centers. Ingredients are carefully selected, inspected and passed on to modern factory kitchens where they are processed, after which the intermediate product is filled automatically into containers of glass, metal, plastic, paper or fiberboard, which are then sealed. Products are prepared by sterilization, blending, fermentation, pasteurization, homogenization, chilling, freezing, pickling, drying, freeze drying, baking or extruding, then labeled and cased for market. Quality assurance procedures are designed for each product and process and applied for quality and compliance with applicable laws.
The Company manufactures (and contracts for the manufacture of) its products from a wide variety of raw food materials. Pre-season contracts are made with farmers for certain raw materials such as a portion of the Company’s requirements of tomatoes, cucumbers, potatoes, onions and some other fruits and vegetables. Ingredients, such as dairy products, meat, sugar and other sweeteners, including high fructose corn syrup, spices, flour and fruits and vegetables, are purchased from approved suppliers.
The following table lists the number of the Company’s principal food processing factories and major trademarks by region:

           
  Factories   
  Owned  Leased  Major Owned and Licensed Trademarks
 
North America  20   4  Heinz, Classico, Quality Chef Foods, Jack Daniel’s*, Catelli*, Wyler’s, Heinz Bell ’Orto, Bella Rossa, Chef Francisco, Dianne’s, Ore-Ida, Tater Tots, Bagel Bites, Weight Watchers* Smart Ones, Poppers, T.G.I. Friday’s*, Delimex, Truesoups, Alden Merrell, Escalon, PPI, Todd’s, Nancy’s, Lea & Perrins, Renee’s Gourmet, HP, Diana, Bravo, Arthur’s Fresh
Europe  21     Heinz, Orlando, Karvan Cevitam, Brinta, Roosvicee, Venz, Weight Watchers*, Farley’s, Sonnen Bassermann, Plasmon, Nipiol, Dieterba, Bi-Aglut, Aproten, Pudliszki, Ross, Honig, De Ruijter, Aunt Bessie*, Mum’s Own, Moya Semya, Picador, Derevenskoye, Mechta Hoziajki, Lea & Perrins, HP, Amoy*, Daddies, Squeezme!, Wyko, Benedicta
Asia/Pacific  25   2  Heinz, Tom Piper, Wattie’s, ABC, Chef, Craig’s, Bruno, Winna, Hellaby, Hamper, Farley’s, Greenseas, Gourmet, Nurture, LongFong, Ore-Ida, SinSin, Lea & Perrins, HP, Classico, Weight Watchers*, Cottee’s, Rose’s*, Complan, Glucon D, Nycil, Golden Circle, La Bonne Cuisine, Original Juice Co., The Good Taste Company, Master, Guanghe
Rest of World  7   2  Heinz, Wellington’s, Today, Mama’s, John West, Farley’s, Complan, HP, Lea & Perrins, Classico, Banquete, Wattie’s, Quero
           
   73   8  * Used under license
           

 Factories  
 Owned Leased Major Owned and Licensed Trademarks
North America15
 4
 Heinz, Classico, Quality Chef Foods, Jack Daniel’s*, Catelli*, Wyler’s, Heinz Bell ’Orto, Bella Rossa, Chef Francisco, Ore-Ida, Tater Tots, Bagel Bites, Weight Watchers* Smart Ones, Poppers, T.G.I. Friday’s*, Delimex, Truesoups, Escalon, PPI, Todd’s, Nancy’s, Lea & Perrins, Renee’s Gourmet, HP, Diana, Bravo, Arthur’s Fresh
Europe17
 
 Heinz, Orlando, Karvan Cevitam, Brinta, Roosvicee, Venz, Weight Watchers*, Farley’s, Plasmon, Nipiol, Dieterba, Bi-Aglut, Aproten, Pudliszki, Ross, Honig, De Ruijter, Aunt Bessie*, Mum’s Own, Moya Semya, Picador, Derevenskoye, Lea & Perrins, HP, Amoy*, Daddies, Squeezme!, Wyko, Benedicta
Asia/Pacific24
 
 Heinz, Tom Piper, Wattie’s, ABC, Chef, Craig’s, Winna, Hellaby, Hamper, Farley’s, Greenseas, Gourmet, Nurture, Ore-Ida, SinSin, Lea & Perrins, HP, Classico, Weight Watchers*, Cottee’s, Rose’s*, Complan, Glucon D, Nycil, Golden Circle, La Bonne Cuisine, Original Juice Co., The Good Taste Company, Master, Guanghe
Rest of World7
 2
 Heinz, Wellington’s, Today, Mama’s, John West, Farley’s, Complan, HP, Lea & Perrins, Classico, Banquete, Wattie’s, Quero
 63

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 * Used under license

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The Company also owns or leases office space, warehouses, distribution centers and research and other facilities throughout the world. The Company’s food processing factories and principal properties are in good condition and are satisfactory for the purposes for which they are being utilized.
The Company has developed or participated in the development of certain of its equipment, manufacturing processes and packaging, and maintains patents and has applied for patents for some of those developments. The Company regards these patents and patent applications as important but does not consider any one or group of them to be materially important to its business as a whole.
Although crops constituting some of the Company’s raw food ingredients are harvested on a seasonal basis, most of the Company’s products are produced throughout the year. Seasonal factors inherent in the business have always influenced the quarterly sales, operating income and cash flows of the Company. Consequently, comparisons between quarters have always been more meaningful when made between the same quarters of prior years.
The products of the Company are sold under highly competitive conditions, with many large and small competitors. The Company regards its principal competition to be other manufacturers of prepared foods, including branded retail products, foodservice products and private label products, that compete with the Company for consumer preference, distribution, shelf space and merchandising support. Product quality and consumer value are important areas of competition.

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The Company’s products are sold through its own sales organizations and through independent brokers, agents and distributors to chain, wholesale, cooperative and independent grocery accounts, convenience stores, bakeries, pharmacies, mass merchants, club stores, foodservice distributors and institutions, including hotels, restaurants, hospitals, health-care facilities, and certain government agencies. For Fiscal 2011,2013 and 2012, one customer, Wal-Mart Stores Inc., represented approximately 11%10% of the Company’s sales. We closely monitor the credit risk associated with our customers and to date have not experienced material losses.
Compliance with the provisions of national, state and local environmental laws and regulations has not had a material effect upon the capital expenditures, earnings or competitive position of the Company. The Company’s estimated capital expenditures for environmental control facilities for the remainder of Fiscal 20122014 and the succeeding fiscal year are not material and are not expected to materially affect the earnings, cash flows or competitive position of the Company.
The Company’s factories are subject to inspections by various governmental agencies in the U.S. and other countries where the Company does business, including the United States Department of Agriculture, and the Occupational Health and Safety Administration, and its products must comply with the applicable laws, including food and drug laws, such as the Federal Food and Cosmetic Act of 1938, as amended, and the Federal Fair Packaging or Labeling Act of 1966, as amended, of the jurisdictions in which they are manufactured and marketed.
The Company employed, on a full-time basis as of April 27, 2011,28, 2013, approximately 34,80031,900 people around the world.
Segment information is set forth in this report on pages 8378 through 8580 in Note 15,16, “Segment Information” in Item 8—“Financial Statements and Supplementary Data.”
Income from international operations is subject to fluctuation in currency values, export and import restrictions, foreign ownership restrictions, economic controls and other factors. From time to time, exchange restrictions imposed by various countries have restricted the transfer of funds between countries and between the Company and its subsidiaries. To date, such exchange restrictions have not had a material adverse effect on the Company’s operations.
The Company’s annual report onForm 10-K, quarterly reports onForm 10-Q, current reports onForm 8-K, and amendments to those reports filed or furnished pursuant to section 13(a) or 15(d) of the Exchange Act are available free of charge on the Company’s websiteweb site atwww.heinz.com, as soon as


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reasonably practicable after being filed or furnished to the Securities and Exchange Commission (“SEC”). Our reports filed with the SEC are also made available on its website atwww.sec.gov. www.sec.gov.

Recent Developments
Completion of Acquisition by Berkshire Hathaway and 3G Capital
ExecutiveOn June 7, 2013, the Company was acquired by Parent, a Delaware corporation controlled by Sponsors, pursuant to the Merger Agreement, as amended by the Amendment, by and among the Company, Parent and Merger Subsidiary, in a transaction hereinafter referred to as the “Merger.” As a result of the Merger, all issued and outstanding shares of our common stock outstanding immediately prior to the effective time of the Merger was converted into the right to receive $72.50 in cash, without interest and less applicable withholding taxes thereon, and the Company continued as the surviving corporation in the Merger, becoming an indirect wholly owned subsidiary of Parent.
The total cash consideration paid in connection with the Merger was approximately $28.75 billion, which was funded from equity contributions from the Sponsors, as well as proceeds received by Merger Subsidiary from the Senior Credit Facilities and upon the issuance of the Notes (as defined and described herein). The Senior Credit Facilities consist of:
$9.5 billion in senior secured term loans, with tranches of 6 and 7 year maturities and fluctuating interest rates based on, at the Company's election, base rate or LIBOR plus a spread on each of the tranches, with respective spreads ranging from 125-150 basis points for base rate loans with a 2% base rate floor and 225-250 basis points for LIBOR loans with a 1% LIBOR floor, and
$2.0 billion senior secured revolving credit facility with a 5 year maturity and a fluctuating interest rate based on, at the Company's election, base rate or LIBOR, with respective spreads ranging from 50-100 basis points for base rate loans and 150-200 basis points for LIBOR loans, on which nothing is currently drawn.

On June 7, 2013, this indebtedness was assumed by the Company, substantially increasing the Company's overall level of debt.
On April 1, 2013, in connection with the Merger, Merger Subsidiary completed the private placement of $3.1 billion aggregate principal amount of 4.25% Second Lien Senior Secured Notes due 2020 (the “Notes”)  to initial purchasers for resale by the Initial Purchasers to qualified institutional buyers pursuant to Rule 144A under the Securities Act and to persons outside the United States

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under Regulation S of the Securities Act. The Notes were issued pursuant to an indenture (the “Indenture”), dated as of April 1, 2013, by and among Merger Subsidiary, Hawk Acquisition Intermediate Corporation II and Wells Fargo Bank, National Association, as trustee (in such capacity, the “Trustee”) and as collateral agent (in such capacity, the “Collateral Agent”). On June 7, 2013, the Company, certain of its direct and indirect wholly owned domestic subsidiaries (the “Guarantors”), the Trustee and the Collateral Agent entered into a supplemental indenture (the “Supplemental Indenture”) to the Indenture pursuant to which the Company assumed all of the obligations of Merger Subsidiary as issuer of the Notes. The Notes mature in 2020 and are required, within one year of consummation of the Merger Agreement, to be exchanged for notes registered with the SEC.
In addition, in connection with the Merger, Parent issued to Berkshire Hathaway 80,000 shares of its 9% Cumulative Perpetual Series A Preferred Stock for $8 billion.
In the Merger, (i) each outstanding share of Company common stock (other than shares owned by the Company, Parent, Merger Sub or any other direct or indirect wholly owned subsidiary of Parent, and in each case not held on behalf of third parties) was cancelled and automatically converted into the right to receive $72.50 in cash, without interest and less applicable withholding taxes thereon (the “Merger Consideration”), (ii) each outstanding stock option, whether vested or unvested, was cancelled and automatically converted into the right to receive, with respect to each share subject to the option, the Merger Consideration less the exercise price per share, (iii) each outstanding Company phantom unit, whether vested or unvested, was cancelled and automatically converted into the right to receive the Merger Consideration, and (iv) each outstanding Company restricted stock unit (other than retention restricted stock units, which will remain subject to the vesting schedule pursuant to the existing terms of the applicable award agreements and that the general timing of payment would be in accordance with such terms), whether vested or unvested, was cancelled and automatically converted into the right to receive, with respect to each share subject to the restricted stock unit, the Merger Consideration plus any accrued and unpaid dividend equivalents, except that payment in respect of Company restricted stock units that have been deferred will be made in accordance with the terms of the award and the applicable deferral election made by the holder.
At the effective time of the Merger, each holder of a certificate formerly representing any shares of Company common stock or of book-entry shares no longer had any rights with respect to the shares, except for the right to receive the Merger Consideration upon surrender thereof.
The acquisition will be accounted for as a purchase business combination.  The application of purchase accounting as of the closing date is expected to have a material effect on the Company's results of operations for periods after the acquisition.   The Company has begun the process to determine the purchase accounting allocation to the Company's assets and liabilities including estimating fair values of the Company's intangible and tangible assets.  While these estimates have not been completed, management expects that a substantial portion of the purchase price will be allocated to indefinite-lived intangible assets (principally brands) and goodwill.
Financing implications of the acquisition on our existing debt
A substantial portion of the Company's indebtedness was subject to acceleration upon a change of control or required the Company to offer holders the option to repurchase such indebtedness from such holders (assuming such change of control triggered certain downgrades in the ratings of the Company's debt).  Certain of the Company's outstanding indebtedness at April 28, 2013 that was not subject to acceleration upon a change of control and that either did not contain change of control repurchase obligations or where the holders did not elect to have such indebtedness repurchased in a change of control offer remain outstanding. 
On March 13, 2013, the Company launched a consent solicitation relating to the 7.125% Notes due 2039 seeking a waiver of the change of control provisions as applicable to the Merger Agreement. As of March 21, 2013, the Company received the required consents to waive such provisions and as a result those notes remain outstanding.
Changes in the Directors and Officers of the RegistrantCompany
The following is a listOn June 7, 2013, in connection with the Merger and related transactions, William R. Johnson resigned as Chief Executive Officer of the namesCompany and ages of allMr. Winkleblack resigned as Chief Financial Officer of the executive officersCompany. Bernardo Hees was appointed as Chief Executive Officer of the Company and Paulo Basilio was appointed as Chief Financial Officer of the Company, each effective as of the consummation of the Merger.
Also in accordance with the Merger and related transactions, in accordance with the terms of the Merger Agreement, as of the effective time of the Merger, each of William R. Johnson, Charles E. Bunch, Leonard S. Coleman Jr., John G. Drosdick, Edith E. Holiday, Candace Kendle, Franck J. Moison, Dean R. O'Hare, Nelson Peltz, Dennis H. Reilley, Lynn C. Swann, Thomas J. HeinzUsher and Michael F. Weinstein (the “Former Directors”) ceased serving as members of the board of directors of the Company indicating all

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and, in connection therewith, the Former Directors also ceased serving on any committees of which such Former Directors were members. Information on the positions and offices held by each such personthe Former Directors on any committee of the board of directors of the Company at the time of the Former Directors' resignation is set forth under the caption “Board of Directors and each such person’s principal occupations or employment duringCommittees of the past five years. AllBoard” in the executive officers have beenCompany's definitive Proxy Statement filed with the Securities and Exchange Commission on June 15, 2012 and is incorporated herein by reference.
Warren Buffett, Alexandre Behring, Gregory Abel, Jorge Paulo Lemann, Marcel Herrmann Telles and Tracy Britt were elected to serve untilas new members of the next annual electionboard of officers, until their successors are elected, or until their earlier resignation or removal. The next annual electiondirectors of officers is scheduled to occurthe Company on August 30, 2011.June 7, 2013.
Positions and Offices Held with the Company and
Age (as of
Principal Occupations or
NameAugust 30, 2011)Employment During Past Five Years
William R. Johnson62Chairman, President, and Chief Executive Officer since September 2000.
Theodore N. Bobby60Executive Vice President and General Counsel since January 2007; Senior Vice President and General Counsel from April 2005 to January 2007.
Stephen S. Clark43Vice President—Chief People Officer since October 2005.
Edward J. McMenamin54Senior Vice President—Finance since May 2010; Senior Vice President—Finance and Corporate Controller from August 2004 to May 2010.
Michael D. Milone55Executive Vice President—Heinz Rest of World, and Global Enterprise Risk Management and Global Infant/Nutrition since May 2010; Senior Vice President—Heinz Rest of World, Enterprise Risk Management and Global Infant/Nutrition from June 2008 to April 2010; Senior Vice President—Heinz Pacific, Rest of World and Enterprise Risk Management from May 2006 to June 2008.
David C. Moran53Executive Vice President and President and Chief Executive Officer of Heinz Europe since July 2009; Executive Vice President & Chief Executive Officer and President of Heinz North America from May 2007 to July 2009; Executive Vice President & Chief Executive Officer and President of Heinz North America Consumer Products from November 2005 to May 2007.
Michael Mullen42Vice President—Corporate and Government Affairs since February 2009; Director Global Corporate Affairs from May 2006 to February 2009.


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Positions and Offices Held with the Company and
Age (as of
Principal Occupations or
NameAugust 30, 2011)Employment During Past Five Years
Margaret R. Nollen48Senior Vice President—Investor Relations and Global Program Management Officer since January 2011; Senior Vice President—Investor Relations from May 2010 to January 2011; Vice President—Investor Relations from February 2007 to May 2010; Vice President—Investor Relations of Capital Source from June 2006 to October 2006.
C. Scott O’Hara50Executive Vice President and President and Chief Executive Officer of Heinz North America since July 2009; Executive Vice President—President and Chief Executive Officer Heinz Europe from May 2006 to July 2009.
Robert P. Ostryniec50Senior Vice President and Chief Supply Chain Officer since February 2010; Chief Supply Chain Officer from January 2009 to February 2010; Global Supply Chain Officer from April 2008 to January 2009; Chief Supply Chain Officer from June 2005 to April 2008; Group Vice President Consumer Products—Product Supply from July 2003 to June 2005.
Christopher J. Warmoth52Executive Vice President—Heinz Asia Pacific since June 2008; Senior Vice President—Heinz Asia from May 2006 to June 2008.
Arthur B. Winkleblack54Executive Vice President and Chief Financial Officer since January 2002.
Item 1A.Risk FactorsFactors.
In addition to the factors discussed elsewhere in this report, the following risks and uncertainties could materially and adversely affect the Company’s business, financial condition, and results of operations. Additional risks and uncertainties that are not presently known to the Company or are currently deemed by the Company to be immaterial also may impair the Company’s business operations and financial condition.
Risks Related to Our Business
Competitive product and pricing pressures in the food industry and the financial condition of customers and suppliers could adversely affect the Company’s ability to gain or maintain market share and/or profitability.
The Company operates in the highly competitive food industry, competing with other companies that have varying abilities to withstand changing market conditions. Any significant change in the Company’s relationship with a major customer, including changes in product prices, sales volume, or contractual terms may impact financial results. Such changes may result because the Company’s competitors may have substantial financial, marketing, and other resources that may change the competitive environment. Private label brands sold by retail customers, which are typically sold at lower prices, are a source of competition for certain of our product lines. Such competition could cause the Company to reduce pricesand/or increase capital, marketing, and other expenditures, or could

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result in the loss of category share. Such changes could have a material adverse impact on the Company’s net income. As the retail grocery trade continues to consolidate, the larger retail customers of the Company could seek to use their positions to improve their profitability through lower pricing and increased promotional programs. If the Company is unable to use its scale, marketing expertise, product innovation, and category leadership positions to respond to these changes, or is unable to increase its prices, its profitability and volume growth could be impacted in a materially adverse way. The success of our business depends, in part, upon the financial strength and viability of our suppliers and customers. The financial condition of those suppliers and customers is affected in large part by conditions and events that are beyond our control. A significant deterioration of their financial condition could adversely affect our financial results.
The Company’s performance may be adversely affected by economic and political conditions in the U.S. and in various other nations where it does business.
The Company’s performance has been in the past and may continue in the future to be impacted by economic and political conditions in the United States and in other nations. Such conditions and factors include changes in applicable laws and regulations, including changes in food and drug laws, accounting standards and critical accounting estimates, taxation requirements and environmental laws. Other factors impacting our operations in the U.S., Venezuela and other international locations where the Company does business include export and import restrictions, currency exchange rates, currency devaluation, recessionary conditions, foreign ownership restrictions, nationalization, the impact of hyperinflationary environments, and terrorist acts, and political unrest. Such factors in either domestic or foreign jurisdictions could materially and adversely affect our financial results.
Our operating results may be adversely affected by the current sovereign debt crisis in Europe and elsewhere and by related global economic conditions.
The current Greek debt crisis and related European financial restructuring efforts may cause the value of the European currencies, including the Euro, to further deteriorate, thus reducing the purchasing power of European customers. In addition, the European crisis is contributing to instability in global credit markets. The world has recently experienced a global macroeconomic downturn, and if global economic and market conditions, or economic conditions in Europe, the United States or other key markets, remain uncertain, persist, or deteriorate further, consumer purchasing power and demand for Company products could decline, and we may experience material adverse impacts on our business, operating results, and financial condition.
Increases in the cost and restrictions on the availability of raw materials could adversely affect our financial results.
The Company sources raw materials including agricultural commodities such as tomatoes, cucumbers, potatoes, onions, other fruits and vegetables, dairy products, meat, sugar and other sweeteners, including high fructose corn syrup, spices, and flour, as well as packaging materials such as glass, plastic, metal, paper, fiberboard, and other materials and inputs such as water, in order to manufacture products. The availability or cost of such commodities may fluctuate widely due to government policy and regulation, crop failures or shortages due to plant disease or insect and other pest infestation, weather conditions, potential impact of climate change, increased demand for biofuels, or other unforeseen circumstances. Additionally, the cost of raw materials and finished products may fluctuate due to movements in cross-currency transaction rates. To the extent that any of the foregoing or other unknown factors increase the prices of such commodities or materials and the Company is unable to increase its prices or adequately hedge against such changes in a manner that offsets such changes, the results of its operations could be materially and adversely affected. Similarly, if supplier arrangements and relationships result in increased and unforeseen expenses, the Company’s financial results could be materially and adversely impacted.


6


5



Disruption of our supply chain could adversely affect our business.
Damage or disruption to our manufacturing or distribution capabilities due to weather, natural disaster, fire, terrorism, pandemic, strikes, the financialand/or operational instability of key suppliers, distributors, warehousing and transportation providers, or brokers, or other reasons could impair our ability to manufacture or sell our products. To the extent the Company is unable to, or cannot, financially mitigate the likelihood or potential impact of such events, or to effectively manage such events if they occur, particularly when a product is sourced from a single location, there could be a materially adverse affect on our business and results of operations, and additional resources could be required to restore our supply chain.
Higher energy costs and other factors affecting the cost of producing, transporting, and distributing the Company’s products could adversely affect our financial results.
Rising fuel and energy costs may have a significant impact on the cost of operations, including the manufacture, transportation, and distribution of products. Fuel costs may fluctuate due to a number of factors outside the control of the Company, including government policy and regulation and weather conditions. Additionally, the Company may be unable to maintain favorable arrangements with respect to the costs of procuring raw materials, packaging, services, and transporting products, which could result in increased expenses and negatively affect operations. If the Company is unable to hedge against such increases or raise the prices of its products to offset the changes, its results of operations could be materially and adversely affected.
The results of the Company could be adversely impacted as a result of increased pension, labor, and people-related expenses.
Inflationary pressures and any shortages in the labor market could increase labor costs, which could have a material adverse effect on the Company’s consolidated operating results or financial condition. The Company’s labor costs include the cost of providing employee benefits in the U.S. and foreign jurisdictions, including pension, health and welfare, and severance benefits. Any declines in market returns could adversely impact the funding of pension plans, the assets of which are invested in a diversified portfolio of equity and fixed income securities and other investments. Additionally, the annual costs of benefits vary with increased costs of health care and the outcome of collectively-bargained wage and benefit agreements.
The impact of various food safety issues, environmental, legal, tax, and other regulations and related developments could adversely affect the Company’s sales and profitability.
The Company is subject to numerous food safety and other laws and regulations regarding the manufacturing, marketing, and distribution of food products. These regulations govern matters such as ingredients, advertising, taxation, relations with distributors and retailers, health and safety matters, and environmental concerns. The ineffectiveness of the Company’s planning and policies with respect to these matters, and the need to comply with new or revised laws or regulations with regard to licensing requirements, trade and pricing practices, environmental permitting, or other food or safety matters, or new interpretations or enforcement of existing laws and regulations, as well as any related litigation, may have a material adverse effect on the Company’s sales and profitability. Influenza or other pandemics could disrupt production of the Company’s products, reduce demand for certain of the Company’s products, or disrupt the marketplace in the foodservice or retail environment with consequent material adverse effects on the Company’s results of operations.


7


The need for and effect of product recalls could have an adverse impact on the Company’s business.
If any of the Company’s products become misbranded or adulterated, the Company may need to conduct a product recall. The scope of such a recall could result in significant costs incurred as a result of the recall, potential destruction of inventory, and lost sales. Should consumption of any product cause injury, the Company may be liable for monetary damages as a result of a judgment against it. A significant product recall or product liability case could cause a loss of consumer confidence in the Company’s food products and could have a material adverse effect on the value of its brands and results of operations.
The failure of new product or packaging introductions to gain trade and consumer acceptance and changes in consumer preferences could adversely affect our sales.
The success of the Company is dependent upon anticipating and reacting to changes in consumer preferences, including health and wellness. There are inherent marketplace risks associated with new product or packaging introductions, including uncertainties about trade and consumer acceptance. Moreover, success is dependent upon the Company’s ability to identify and respond to consumer trends through innovation. The Company may be required to increase expenditures for new product development. The Company may not be successful in developing new products or improving existing products, or its new products may not achieve consumer acceptance, each of which could materially and negatively impact sales.


6



The failure to successfully integrate acquisitions and joint ventures into our existing operations or the failure to gain applicable regulatory approval for such transactions or divestitures could adversely affect our financial results.
The Company’s ability to efficiently integrate acquisitions and joint ventures into its existing operations also affects the financial success of such transactions. The Company may seek to expand its business through acquisitions and joint ventures, and may divest underperforming or non-core businesses. The Company’s success depends, in part, upon its ability to identify such acquisition, joint venture, and divestiture opportunities and to negotiate favorable contractual terms. Activities in such areas are regulated by numerous antitrust and competition laws in the U. S., the European Union, and other jurisdictions, and the Company may be required to obtain the approval of acquisition and joint venture transactions by competition authorities, as well as satisfy other legal requirements. The failure to obtain such approvals could materially and adversely affect our results.
The Company’s operations face significant foreign currency exchange rate exposure, which could negatively impact its operating results.
The Company holds assets and incurs liabilities, earns revenue, and pays expenses in a variety of currencies other than the U.S. dollar, primarily the British Pound, Euro, Australian dollar, Canadian dollar, and New Zealand dollar. The Company’s consolidated financial statements are presented in U.S. dollars, and therefore the Company must translate its assets, liabilities, revenue, and expenses into U.S. dollars for external reporting purposes. Increases or decreases in the value of the U.S. dollar relative to other currencies may materially and negatively affect the value of these items in the Company’s consolidated financial statements, even if their value has not changed in their original currency. In addition, the impact of fluctuations in foreign currency exchange rates on transaction costs ( i.e., the impact of foreign currency movements on particular transactions such as raw material sourcing), most notably in the U.K., could materially and adversely affect our results.


8


The Company could incur more debt, which could have an adverse impact on our business.
The Company may incur additional indebtedness in the future to fund acquisitions, repurchase shares, or fund other activities for general business purposes, which could result in a downward change in credit rating. The Company’s ability to make payments on and refinance its indebtedness and fund planned capital expenditures depends upon its ability to generate cash in the future. The cost of incurring additional debt could increase in the event of possible downgrades in the Company’s credit rating.
The failure to implement our growth plans could adversely affect the Company’s ability to increase net income and generate cash.
The success of the Company could be impacted by its inability to continue to execute on its growth plans regarding product innovation, implementing cost-cutting measures, improving supply chain efficiency, enhancing processes and systems, including information technology systems, on a global basis, and growing market share and volume. The failure to fully implement the plans, in a timely manner or within our cost estimates, could materially and adversely affect the Company’s ability to increase net income. Additionally, the Company’s ability to pay cash dividends will depend upon its ability to generate cash and profits, which, to a certain extent, is subject to economic, financial, competitive, and other factors beyond the Company’s control.
The Sponsors control us and may have conflicts of interest with us in the future.
WeAs a result of the Merger on June 7, 2013, H. J. Heinz Company is now controlled by the Sponsors. The Sponsors beneficially own substantially all of the equity interests in H.J. Heinz Holding Corporation, which is the ultimate parent of the Company. The Sponsors have control over our decisions to enter into any corporate transaction and have the ability to prevent any transaction that requires the approval of shareholders. For example, the Sponsors could cause us to make acquisitions that increase the amount of our indebtedness. Additionally, the Sponsors are in the business of making investments in companies and may from time to time acquire and hold interests in businesses that compete directly or indirectly with us. The Sponsors may also pursue acquisition opportunities that may be complementary to our business, and, as a result, those acquisition opportunities may not be available to us. So long as the Sponsors continue to own a significant amount of the equity of H.J. Heinz Holding Corporation, they will continue to be able to strongly influence or effectively control our decisions.

Our business could be adversely impacted as a result of the Merger and significant costs, expenses and fees.

The Merger could cause disruptions to our business or business relationships, which could have an adverse impact on our financial condition, results of operations and cash flows. For example:

the attention of our management may be directed to transaction-related considerations or activities and may be diverted from the day-today operations of our business;

our associates may experience uncertainty about their future roles with us, which might adversely affect our ability to retain and hire key personnel and other employees; and

vendors or other parties with which we maintain business relationships may experience uncertainty about our future and seek alternative relationships with third parties or seek to alter their business relationships with us.


7



In addition, we incurred significant costs, expenses and fees for professional services and other transaction costs in connection with the Merger.

The Company is increasingly dependent on information technology, and potential disruption, cyber attacks, security problems, and expanding social media vehicles present new risks.

We areThe Company is increasingly dependent on information technology systems to manage and support a variety of business processes and activities, and any significant breakdown, invasion, destruction, or interruption of these systems could negatively impact operations. In addition, there is a risk of business interruption orand reputational damage from leakage of confidential information.

The inappropriate use of certain media vehicles could cause brand damage or information leakage. Negative posts or comments about usthe Company on any social networking web site could seriously damage ourits reputation. In addition, the disclosure of non-public company sensitive information through external media channels could lead to information loss. Identifying new points of entry as social media continues to expand presents new challenges. Any business interruptions or damage to the Company’sCompany's reputation could negatively impact the Company’sCompany's financial condition and results of operation,operation.

The Company's operating results may be adversely affected by the current sovereign debt crisis in Europe and elsewhere and by related global economic conditions.

The current European debt crisis, particularly most recently in Greece, Italy, Ireland, Portugal and Spain, and related European financial restructuring efforts may cause the value of the European currencies, including the Euro, to further deteriorate, thus reducing the purchasing power of European customers. One potential extreme outcome of the European financial situation is the re-introduction of individual currencies in one or more Eurozone countries or the dissolution of the Euro entirely. Should the Euro dissolve entirely, the legal and contractual consequences for holders of Euro-denominated obligations would be determined by laws in effect at such time. The potential dissolution of the Euro, or market perceptions concerning this and related issues, could adversely affect the value of the Company's Euro-denominated assets and obligations. In addition, the European crisis is contributing to instability in global credit markets. The world has recently experienced a global macroeconomic downturn, and if global economic and market conditions, or economic conditions in Europe, the United States or other key markets, remain uncertain, persist, or deteriorate further, consumer purchasing power and demand for Company products could decline, and the market priceCompany may experience material adverse impacts on its business, operating results, and financial condition.

Risks Related to Our Indebtedness and Certain Other Obligations
Our indebtedness could adversely affect our ability to raise additional capital to fund our operations and make strategic acquisitions, limit our ability to react to changes in the economy or our industry, expose us to interest rate risk to the extent of our variable rate debt and prevent us from meeting our obligations under our indebtedness, including the Company’s common stock.Notes.
CAUTIONARY STATEMENT RELEVANT TO FORWARD-LOOKING INFORMATION
Statements about future growth, profitability, costs, expectations, plans, or objectives includedIn connection with the Merger, we incurred approximately $12.6 billion in this report, including in management’s discussion and analysis,indebtedness under the Term Loan Facilities and the financial statements and footnotes, are forward-looking statements based on management’s estimates, assumptions, and projections. These forward-looking statements areNotes. We can also borrow additional secured debt up to $2.0 billion under our Revolving Credit Facilities. Our Senior Credit Facilities also provide for $2.25 billion in uncommitted incremental facilities, the availability of which is subject to risks, uncertainties, assumptionsour meeting certain conditions, and other important factors, manythe amount of which may be beyondincreased with unlimited additional incremental facilities so long we maintain a pro forma first lien senior secured leverage ratio of 4.75 to 1.00.No incremental facilities were in effect at the Company’s controlclosing of the Merger or are currently in effect. See “Management's Discussion and Analysis of Financial Condition and Results of Operations - Liquidity and Financial Position.”
Our high degree of indebtedness could have important consequences for our creditors, including holders of the Notes. For example, they could:
limit our ability to obtain additional financing for working capital, capital expenditures, research and development, debt service requirements, acquisitions and general corporate or other purposes;
restrict us from making strategic acquisitions or cause actual resultsus to differ materiallymake non-strategic divestitures;
limit our ability to adjust to changing market conditions and place us at a competitive disadvantage compared to our competitors who are not as highly leveraged;
increase our vulnerability to general economic and industry conditions;

8



expose us to the risk of increased interest rates as the borrowings under our Senior Credit Facilities will be at variable rates of interest;
make it more difficult for us to make payments on our indebtedness; and
require a substantial portion of cash flow from those expressed or impliedoperations to be dedicated to the payment of principal and interest on our indebtedness, thereby reducing our ability to use our cash flow to fund our operations, capital expenditures and future business opportunities.
For the fiscal year ended April 28, 2013, on a pro forma basis after giving effect to the Merger and related financing transactions as if they had closed at the beginning of fiscal 2013, our cash interest expense would have been approximately $603 million. As of April 28, 2013, on a pro forma basis after giving effect to the Transactions as if they had closed on such date, we would have had approximately $14.5 billion of debt outstanding.
Despite current indebtedness levels and restrictive covenants, we and our subsidiaries may incur additional indebtedness in this reportthe future. This could further exacerbate the risks associated with our substantial financial leverage.
The terms of the indenture governing our Notes and the financial statementscredit agreements governing our Senior Credit Facilities permit us to incur a substantial amount of additional debt, including secured debt. Any additional borrowings under our Senior Credit Facilities, and footnotes. Uncertainties contained incertain other secured debt, would be senior to the Notes and the guarantees thereto to the extent of the value of the assets securing such statements include, but are not limited to:
• sales, volume, earnings, or cash flow growth,
• general economic, political, and industry conditions, including those that could impact consumer spending,
• competitive conditions, which affect, among other things, customer preferences and the pricing of products, production, and energy costs,


9


• competition from lower-priced private label brands,
• increases in the cost and restrictions on the availability of raw materials including agricultural commodities and packaging materials, the abilityindebtedness. If new debt is added to increase product prices in response, and the impact on profitability,
• the ability to identify and anticipate and respond through innovation to consumer trends,
• the need for product recalls,
• the ability to maintain favorable supplier and customer relationships, and the financial viability of those suppliers and customers,
• currency valuations and devaluations and interest rate fluctuations,
• changes in credit ratings, leverage, and economic conditions, and the impact of these factors on our cost of borrowing and access to capital markets,
• our ability to effectuate our strategy, including our continued evaluation of potential opportunities, such as strategic acquisitions, joint ventures, divestitures, and other initiatives, our ability to identify, finance and complete these transactions and other initiatives, and our ability to realize anticipated benefits from them,
• the ability to successfully complete cost reduction programs and increase productivity,
• the ability to effectively integrate acquired businesses,
• new products, packaging innovations, and product mix,
• the effectiveness of advertising, marketing, and promotional programs,
• supply chain efficiency,
• cash flow initiatives,
• risks inherent in litigation, including tax litigation,
• the ability to further penetrate and grow and the risk of doing business in international markets, particularly our emerging markets; economic or political instability in those markets, strikes, nationalization, and the performance of business in hyperinflationary environments, in each case, such as Venezuela; and the uncertain global macroeconomic environment and sovereign debt issues, particularly in Europe,
• changes in estimates in critical accounting judgments and changes in laws and regulations, including tax laws,
• the success of tax planning strategies,
• the possibility of increased pension expense and contributions and other people-related costs,
• the potential adverse impact of natural disasters, such as flooding and crop failures,
• the ability to implement new information systems and potential disruptions due to failures in information technology systems,
• with regard to dividends, dividends must be declared by the Board of Directors and will be subject to certain legal requirements being met at the time of declaration, as well as our Board’s view of our anticipated cash needs, and
• other factors as described in “Risk Factors” above.
The forward-looking statements are and will be based on management’s thenour subsidiaries' current views and assumptions regarding future events and speak only as of their dates. The Company undertakes no


10


obligation to publicly update or revise any forward-looking statements, whetherdebt levels, the risks that we now face as a result of new information,our leverage would intensify. See “Management's Discussion and Analysis of Financial Condition and Results of Operations - Liquidity and Financial Position.”
Our debt agreements contain restrictions that limit our flexibility in operating our business.
The credit agreement governing our Senior Credit Facilities and the indenture governing our Notes contain various covenants that limit our ability to engage in specified types of transactions. These covenants limit our, our immediate parent's and our restricted subsidiaries' ability to, among other things, incur or guarantee additional indebtedness, pay dividends on, or redeem or repurchase, our capital stock, make certain acquisitions or investments, materially change our business, incur or permit to exist certain liens, enter into transactions with affiliates or sell our assets to, or merge or consolidate with or into, another company, in each case with customary exceptions.
Upon the occurrence of an event of default under our Senior Credit Facilities, the lenders thereunder could elect to declare all amounts outstanding under our Senior Credit Facilities to be immediately due and payable and terminate all commitments to extend further credit. If we were unable to repay those amounts, the lenders under our Senior Credit Facilities could proceed against the collateral granted to them to secure that indebtedness. We have pledged a significant portion of our assets as collateral under our Senior Credit Facilities. If the lenders under our Senior Credit Facilities accelerate the repayment of borrowings, we cannot assure you that we will have sufficient assets to repay our Senior Credit Facilities, as well as our other secured and unsecured indebtedness, including our outstanding Notes.
To service our indebtedness, we will require a significant amount of cash and our ability to generate cash depends on many factors beyond our control.
Our ability to make cash payments on and to refinance our indebtedness and to fund planned capital expenditures will depend on our ability to generate significant operating cash flow in the future. This ability is, to a significant extent, subject to general economic, financial, competitive, legislative, regulatory and other factors that are beyond our control.
Our business may not generate sufficient cash flow from operations, and future eventsborrowings may not be available under our Senior Credit Facilities, in an amount sufficient to enable us to pay our indebtedness, including the outstanding Notes, or to fund our other liquidity needs. In any such circumstance, we may need to refinance all or a portion of our indebtedness, including our Senior Credit Facilities and the Notes, on or before maturity. We may not be able to refinance any of our indebtedness, including our Senior Credit Facilities and the Notes, on commercially reasonable terms or at all. If we cannot service our indebtedness, we may have to take actions such as selling assets, seeking additional equity or reducing or delaying capital expenditures, strategic acquisitions and investments. Any such action, if necessary, may not be effected on commercially reasonable terms or at all. The credit agreements governing our Senior Credit Facilities and the indenture governing the Notes restrict our ability to sell assets and use the proceeds from such sales.

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If we are unable to generate sufficient cash flow or are otherwise exceptunable to obtain funds necessary to meet required payments of principal, premium, if any, and interest on our indebtedness, or if we otherwise fail to comply with the various covenants in the instruments governing our indebtedness (including covenants in the credit agreement governing our Senior Credit Facilities and the indenture governing the Notes), we could be in default under the terms of the agreements governing such indebtedness. In the event of such default, the holders of such indebtedness could elect to declare all the funds borrowed thereunder to be due and payable, together with accrued and unpaid interest, the lenders under our Senior Credit Facilities could elect to terminate their commitments thereunder, cease making further loans and institute foreclosure proceedings against our assets, and we could be forced into bankruptcy or liquidation. If our operating performance declines, we may in the future need to obtain waivers from the required lenders under our Senior Credit Facilities to avoid being in default. If we breach our covenants under the credit agreements governing our Senior Credit Facilities and seek a waiver, we may not be able to obtain a waiver from the required lenders. If this occurs, we would be in default under our Senior Credit Facilities, the lenders could exercise their rights, as required by the securities laws.described above, and we could be forced into bankruptcy or liquidation.


Item 1B.Unresolved Staff Comments.
Nothing to report under this item.


Item 2.Properties.
See table in Item 1.


Item 3.Legal Proceedings.
Nothing to report under this item.



Item 4.(Removed and Reserved).Mine Safety Disclosures.

Nothing to report under this item.

11



10




PART II

Item 5.Market for Registrant’sRegistrant's Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities.
Information relating to the Company’s common stock is set forth in this report on page 3632 under the caption “Stock Market Information” in Item 7—“Management’s Discussion and Analysis of Financial Condition and Results of Operations,” and on page 86pages 80 and 81 in Note 16,17, “Quarterly Results” in Item 8—“Financial Statements and Supplementary Data.”

InThe Board of Directors authorized a share repurchase program on November 14, 2012 for a maximum of 15 million shares. The Company did not repurchase any shares of its common stock during the fourth quarter of Fiscal 2011, the Company repurchased the following number of shares of its common stock:
                 
           Maximum
 
  Total
     Total Number of
  Number of Shares
 
  Number of
  Average
  Shares Purchased as
  that May Yet Be
 
  Shares
  Price Paid
  Part of Publicly
  Purchased Under
 
Period Purchased  per Share  Announced Programs  the Programs 
 
January 27, 2011—                
February 23, 2011    $       
February 24, 2011—                
March 23, 2011            
March 24, 2011—                
April 27, 2011  1,425,000   49.12       
                 
Total  1,425,000  $49.12       
                 
The shares repurchased were acquired under the share repurchase program authorized by the Board of Directors on May 31, 2006 for a maximum of 25 million shares. All repurchases were made in open market transactions.2013. As of April 27, 2011,28, 2013, the maximum number of shares that may yet be purchased under the 20062012 program is 5,291,192.14,000,000. Under the terms of the Merger Agreement, the Company suspended its share repurchase program from February 13, 2013 through the closing of the acquisition on June 7, 2013.


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Item 6.Selected Financial Data.
The following table presents selected consolidated financial data for the Company and its subsidiaries for each of the five fiscal years 20072009 through 2011.2013. All amounts are in thousands except per share data.

                     
  Fiscal Year Ended
  April 27,
 April 28,
 April 29,
 April 30,
 May 2,
  2011
 2010
 2009
 2008
 2007
  (52 Weeks) (52 Weeks) (52 Weeks) (52 Weeks) (52 Weeks)
 
Sales(1) $10,706,588  $10,494,983  $10,011,331  $9,885,556  $8,800,071 
Interest expense(1)  275,398   295,711   339,635   364,808   333,037 
Income from continuing operations(1)  1,005,948   931,940   944,400   858,176   794,398 
Income from continuing operations per share attributable to H.J. Heinz Company common shareholders—diluted(1)  3.06   2.87   2.91   2.62   2.34 
Income from continuing operations per share attributable to H.J. Heinz Company common shareholders—basic(1)  3.09   2.89   2.95   2.65   2.37 
Short-term debt and current portion of long- term debt  1,534,932   59,020   65,638   452,708   468,243 
Long-term debt, exclusive of current portion(2)  3,078,128   4,559,152   5,076,186   4,730,946   4,413,641 
Total assets  12,230,645   10,075,711   9,664,184   10,565,043   10,033,026 
Cash dividends per common share  1.80   1.68   1.66   1.52   1.40 
 Fiscal Year Ended
 April 28, 2013 April 29, 2012
 April 27, 2011
 April 28, 2010
 April 29, 2009
 (52 Weeks) (52 1/2 Weeks) (52 Weeks) (52 Weeks) (52 Weeks)
Sales(1)
$11,528,886
 $11,507,572
 $10,558,636
 $10,323,968
 $9,826,298
Interest expense(1)
283,607
 293,009
 272,660
 293,574
 336,509
Income from continuing operations attributable to H.J. Heinz Company common shareholders(1)
1,087,615
 974,374
 1,029,067
 945,389
 954,297
Income from continuing operations per share attributable to H.J. Heinz Company common shareholders—diluted(1)
3.37
 3.01
 3.18
 2.96
 2.99
Income from continuing operations per share attributable to H.J. Heinz Company common shareholders—basic(1)
3.39
 3.03
 3.21
 2.99
 3.03
Short-term debt and current portion of long-term debt2,160,393
 246,708
 1,534,932
 59,020
 65,638
Long-term debt, exclusive of current portion(2)
3,848,339
 4,779,981
 3,078,128
 4,559,152
 5,076,186
Total assets12,939,007
 11,983,293
 12,230,645
 10,075,711
 9,664,184
Cash dividends per common share2.06
 1.92
 1.80
 1.68
 1.66

(1)Amounts exclude the operating results as well as any associated impairment charges and losses on sale related to the Company’s Shanghai LongFong Foods business in China and U.S. Foodservice frozen desserts business, which were divested in Fiscal 2013, as well as the private label frozen desserts business in the U.K. as well asand the Kabobs and Appetizers And, Inc. businesses in the U.S., which were divested in Fiscal 2010, and all of which have been presented as discontinued operations.
(2)
Long-term debt, exclusive of current portion, includes $150.5$122.5 million $207.1, $128.4 million $251.5, $150.5 million $198.3, $207.1 million, and $71.0$251.5 million of hedge accounting adjustments associated with interest rate swaps at April 28, 2013, April 29, 2012, April 27, 2011, April 28, 2010, and April 29, 2009 April 30, 2008, and May 2, 2007,, respectively. H.J. Heinz Finance Company’s (“HFC”) mandatorily redeemable preferred shares of $350 million in Fiscals2011-2009 and $325 million in Fiscals 2008 and 2007 are classified as long-term debt.
Fiscal 2013 results include the following special items:
As a result of the Merger, the Company incurred $44.8 million pre-tax ($27.8 million after-tax) of transaction-related costs, including legal, accounting and other professional fees, during the fourth quarter of Fiscal 2013. See Note 21, “Subsequent Events” in Item 8- “Financial Statements and Supplementary Data” for further explanation. The Company expects to incur additional costs related to the Merger including costs associated with changing our debt and equity structure, additional professional fees, gains and losses on derivative instruments, acceleration of stock based compensation expense, and potential tax costs associated with changes in plans with respect to earnings invested outside of the United States.

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Also during the fourth quarter of Fiscal 2013, the Company closed a factory in South Africa resulting in a $3.5 million pre-tax charge ($2.6 million million after-tax) primarily related to asset write-downs.
On February 8, 2013, the Venezuelan government announced the devaluation of its currency relative to the U.S. dollar, changing the official exchange rate from 4.30 to 6.30, resulting in a $42.7 million pre-tax ($39.1 million after-tax) currency translation loss during the fourth quarter of Fiscal 2013. See Note 20, "Venezuela- Foreign Currency" in Item 8—"Financial Statement and Supplementary Data" for further explanation.
During the third quarter of Fiscal 2013, the Company renegotiated the terms of the Foodstar Holdings Pte earn-out that was due in Fiscal 2014 resulting in a $12.1 million pre-tax and after-tax charge. See Note 11, "Fair Value Measurements" in Item 8—"Financial Statement and Supplementary Data" for further explanation.

Fiscal 2012 results from continuing operations include expenses of $205.4 million pre-tax ($144.0 million after-tax or $0.45 per share) for productivity initiatives. See Note 4, "Fiscal 2012 Productivity Initiatives" in Item 8—"Financial Statement and Supplementary Data" for further explanation of these initiatives.

Fiscal 2010 results from continuing operations include expenses of $37.7$35.9 million pretax ($27.826.0 million after tax) for upfront productivity charges and a gain of $15.0 million pretax ($11.1 million after tax) on a property disposal in the Netherlands. The upfront productivity charges include costs associated with targeted workforce reductions and asset write-offs, that were part of a corporation-wide initiative to improve productivity. The asset write-offs related to two factory closures and the exit of a formula business in the U.K. See “Discontinued Operations and Other Disposals” in Item 7, “Management’s Discussion and Analysis of Financial Condition and Results of Operations” on pages 15 through 16 for further explanation of the property disposal in the Netherlands.


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Item 7.Management’sManagement's Discussion and Analysis of Financial Condition and Results of Operations.

Executive Overview- Fiscal 20112013
The H.J. Heinz Company has been a pioneer in the food industry for over 140 years and possesses one of the world’s best and most recognizable brands—Heinz®. The Company has a global portfolio of leading brands focused in three core categories, Ketchup and Sauces, Meals and Snacks, and Infant/Nutrition.
In Fiscal 2011,On February 13, 2013, the Company entered into the Merger Agreement with Parent and Merger Subsidiary. The terms of the Merger Agreement were unanimously approved by the Company's Board of Directors on February 13, 2013 and by the majority of votes cast at a special shareholder meeting on April 30, 2013. In addition, all required regulatory approvals were obtained in the U.S. and all applicable non-U.S. jurisdictions. The acquisition was consummated on June 7, 2013, and as a result, Merger Subsidiary merged with and into the Company, with the Company surviving as a wholly owned subsidiary of Parent. Parent is controlled by the Sponsors. Upon the completion of the Merger, the Company's shareholders received $72.50 in cash for each share of common stock. The total aggregate value of the acquisition consideration was approximately $28.75 billion, including the assumption of the Company's outstanding debt. See Note 21, “Subsequent Events” in Item 8- “Financial Statements and Supplementary Data” for additional information.
The Company's Fiscal 2013 results reflect strong organic sales growth(1) of 3.1% comprised of a 1.0% volume improvement and a 2.1% increase in net pricing. Overall reported recordsales improved slightly by 0.2% as product line divestitures reduced sales 0.3% and foreign currency decreased sales 2.5%. Organic sales growth was led by our trio of growth engines comprised of emerging markets, the Company's top 15 brands and global ketchup. The emerging markets posted organic sales growthof 16.8% for the fiscal year (14.3% reported) and represented 23.6% of total Company sales. The Company's top 15 brands generated organic sales growth of 3.6% (0.8% reported) driven by the Heinz®, ABC®, Quero®, and Master® brands. Global ketchup grew organically 4.6% (2.8% reported) mainly driven by improvements in Russia, Brazil and the U.S.
Fiscal 2013 results include the following special, non-recurring items:
As a result of the Merger, the Company incurred $45 million pre-tax ($28 million after-tax) of transaction-related costs, including legal, accounting and other professional fees, during the fourth quarter of Fiscal 2013. These costs were recorded in selling, general and administrative expenses ("SG&A") on the consolidated income statement and in the Non-Operating segment. The Company expects to incur additional costs related to the Merger including costs associated with changing our debt and equity structure, additional professional fees, gains and losses on derivative instruments, acceleration of stock based compensation expense, and potential tax costs associated with changes in plans with respect to earnings invested outside of the United States.
Also during the fourth quarter of Fiscal 2013, the Company closed a factory in South Africa resulting in a $3.5 million pre-tax charge ($2.6 million after-tax) primarily related to asset write-downs that were recorded in costs of products sold on the consolidated income statement and in the Non-Operating segment.
On February 8, 2013, the Venezuelan government announced the devaluation of its currency relative to the U.S. dollar, changing the official exchange rate from 4.30 to 6.30. As a result, the Company recorded a $43 million pre-tax currency translation loss during the fourth quarter of Fiscal 2013, which was reflected within other expense, net, on the consolidated statement of income ($39 million after-tax loss). See the “Venezuela - Foreign Currency and Inflation” section below for further discussion.
During the third quarter of Fiscal 2013, the Company renegotiated the terms of the Foodstar Holdings Pte ("Foodstar") earn-out that was due in Fiscal 2014 in order to give the Company additional flexibility in the future for growing its business in China, one of its largest and most important emerging markets. This renegotiation resulted in a cash payment of $60 million and a $12 million charge, which represents the difference between the settlement amount and carrying value of the earn-out on the Company's balance sheet at the date of this transaction. This charge was recorded in SG&A on the consolidated income statement and in the Non-Operating segment.
On a reported basis, gross margin for Fiscal 2013 improved 170 basis points to 36.4%, compared to prior year. Excluding charges for special items in the current year(2) as well as charges for productivity initiatives in Fiscal 2012(3), gross margin for the year improved 60 basis points driven by higher pricing and productivity improvements which more than offset higher commodity costs.

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Operating income for the fiscal year increased 10.6% to $1.66 billion on a reported basis. Excluding charges for special items in the current yearas well as charges for productivity initiatives in the prior year, operating income increased 0.8% versus prior year to $1.72 billion despite increased investments in the business, including higher marketing (+2.5%), enhanced selling capabilities in emerging markets and incremental spending on Project Keystone.
Reported diluted earnings per share from continuing operations of $3.06,were $3.37 for Fiscal 2013, compared to $2.87$3.01 in the prior year. Excluding charges for special items, current year diluted earnings per share from continuing operations were $3.62 in the current year compared to $3.45 in the prior year an increase of 6.6%, overcoming a $0.06excluding charges for productivity initiatives. Earnings per share unfavorable impact from currency translation and translation hedges and a $0.02 per share unfavorable impact for acquisition costs from our recent acquisition in Brazil. Given that almost two-thirds of the Company’s sales and net income are generated outside of the U.S., foreign currency movements can have a significant impact on the Company’s financial results.
The Company generated record sales of $10.7 billion in Fiscal 2011, a 2.0% increase versus prior year. Full year sales benefited from combined volume and pricing gains of 1.9% reflecting effective consumer marketing investments and new product development. Foreign exchange unfavorably impacted sales by 0.5% while acquisitions increased sales 0.6%. In Fiscal 2011, the Company continued to execute its strategy to grow in emerging economies by completing two important acquisitions in these markets. On November 2, 2010, the Company acquired Foodstar Holding Pte (“Foodstar”), a manufacturer of soy sauces and fermented bean curd in China and on April 1, 2011, the Company acquired an 80% stake in Coniexpress S.A. Industrias Alimenticias (“Coniexpress”), a leading Brazilian manufacturer of theQuero® brand of tomato-based sauces, tomato paste, ketchup, condiments and vegetables. The Coniexpress acquisition will accelerate the Company’s growth in Latin America and gives the Company its first major business in Brazil, the world’s fifth most populous nation. Overall, emerging markets continued to be an important growth driver in Fiscal 2011, with combined volume and pricing gains of 14.4% and representing 16.2% of total Company sales for the year. Our top 15 brands also performed well, with combined volume and pricing gains of 3.8% driven primarily by theHeinz®,Complan®,ABC®,Smart Ones® andOre-Ida® brands.
EPS from continuing operations for Fiscal 2011 also reflects a 70 basis point improvementbenefited from an increase in the gross profit margin. The increased gross profit margin reflected productivity improvementsorganic sales and higher net pricing, partially offset by higher commodity input costs. The improvement in gross margin and a lower effective tax rate. Operating free cash flow(4) for the year was partially offset by investments in global process and system upgrades in Fiscal 2011. Operating income increased 5.7% in Fiscal 2011, despite$1.05 billion, excluding the unfavorable impact of foreign currency, transaction costs related to the Coniexpress acquisition in Brazil and the investment in global systems capabilities. The Company reported record net income in Fiscal 2011 of $990 millionspecial items, compared to $914 million from continuing operations in Fiscal 2010. In Fiscal 2010, the Company incurred $28 million in after-tax charges for targeted workforce reductions and non-cash asset write-offs that were part of a corporate-wide initiative to improve productivity. These prior year charges were partially offset by after-tax gains$1.21 billion in the prior year excluding the $122 million of $11 million related to a property salecash paid in the Netherlands and $15 million on a total rate of return swap. In Fiscal 2011, the Company generated record cash flow from operating activities of $1.58 billion, a $321 million increase from the prior year.2012 for productivity initiatives.
Management believes these Fiscal 2011 results are indicative of the effectiveness of the Company’s business plan, which is focused on the following four strategic pillars:

(1)Organic sales growth is defined as volume plus price or total sales growth excluding the impact of foreign exchange, acquisitions and divestitures. See “Non-GAAP Measures” section below for the reconciliation of all of these organic sales growth measures to the reported GAAP measure.
(2)• All Fiscal 2013 results excluding special items are non-GAAP measures used for management reporting and incentive compensation purposes. See “Non-GAAP Measures” section below for the reconciliation of all Fiscal 2013 non-GAAP measures to the reported GAAP measures.
Accelerate Growth in Emerging Markets
(3)All Fiscal 2012 results excluding charges for productivity initiatives are non-GAAP measures used for management reporting and incentive compensation purposes. See “Non-GAAP Measures” section below for the reconciliation of all Fiscal 2012 non-GAAP measures to the reported GAAP measures.
(4)• ExpandOperating Free Cash Flow is defined as cash from operations less capital expenditures net of proceeds from disposals of Property, Plant and Equipment. See “Non-GAAP Measures” section below for the Core Portfolio
• Strengthen and Leverage Global Scale
• Make Talent an Advantagereconciliation of this measure to the reported GAAP measure.


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In order to continue to drive sustainable growth, the Company will invest in new productivity initiatives in Fiscal 2012 that are expected to make the Company stronger and even more competitive. The Company anticipates investing approximately $130 million in cash and $160 million of pre-tax income ($0.35 cents per share) on initiatives that will increase manufacturing efficiency and accelerate productivity on a global scale.
To enhance our manufacturing effectiveness and efficiency, we plan to exit five of our 81 factories, including two in Europe, two in the U.S. and one in the Pacific. We will also establish a European supply chain hub in the Netherlands in order to consolidate and centrally lead procurement, manufacturing, logistics and inventory control. We also intend to streamline our global workforce by approximately 800 to 1,000 positions. Certain projects included in the plan are subject to consultation and any necessary agreements being reached with appropriate employee representative bodies, trade unions and work councils as required by law.
Separately during Fiscal 2012, we are also accelerating our investment in Project Keystone, which is a multi-year program designed to drive productivity and make Heinz much more competitive by adding capabilities, harmonizing global processes and standardizing our systems through SAP. We expect an incremental cost of $40 million, or $0.08 cents per share, for Project Keystone during Fiscal 2012.
The Company remains confident in its underlying business fundamentals and plans to continue to focus on our four strategic pillars in Fiscal 2012. We are expecting an unfavorable impact in the coming year from commodity cost inflation which we plan to offset with pricing and productivity initiatives.
Discontinued Operations and Other Disposals

DuringIn the third quarter of Fiscal 2010,2013, the Company's Board of Directors approved management's plan to sell Shanghai LongFong Foods ("LongFong"), a maker of frozen products in China which was previously reported in the Asia/Pacific segment. During the fourth quarter of Fiscal 2013, the Company secured an agreement with a buyer and expects the sale to close during the first quarter of Fiscal 2014. As a result, LongFong's net assets were classified as held for sale and the Company adjusted the carrying value to estimated fair value, recording a $36.0 million pre-tax and after-tax non-cash goodwill impairment charge to discontinued operations during the third quarter of Fiscal 2013. The net assets held for sale related to LongFong as of April 28, 2013 are reported in Other current assets, Other non-current assets, Other accrued liabilities and Other non-current liabilities on the consolidated balance sheet as of April 28, 2013 as they are not material for separate balance sheet presentation.
During the first quarter of Fiscal 2013, the Company completed the sale of its Appetizers And, Inc. frozen hors d’oeuvres business which was previously reported within the U.S. Foodservice segment,frozen desserts business, resulting in a $14.5$32.7 million pre-tax ($10.4($21.1 million after-tax) loss. Also during the third quarter of Fiscal 2010, the Company completed the sale of its private label frozen desserts business in the U.K., resulting in a $31.4 million pre-tax ($23.6 million after-tax) loss. During the second quarter of Fiscal 2010, the Company completed the sale of its Kabobs frozen hors d’oeuvres businessloss which was previously reported within the U.S. Foodservice segment, resulting in a $15.0 million pre-tax ($10.9 million after-tax) loss. The losses on each of these transactions havehas been recorded in discontinued operations.
In accordance with accounting principles generally accepted in the United States of America, theThe operating results related to these businesses have been included in discontinued operations in the Company’sCompany's consolidated statements of income for Fiscal 2010 and 2009.all periods presented. The following table presents summarized operating results for these discontinued operations:

         
  Fiscal Year Ended
  April 28,
 April 29,
  2010
 2009
  FY 2010 FY 2009
  (Millions of Dollars)
 
Sales $63.0  $136.8 
Net after-tax losses $(4.7) $(6.4)
Tax benefit on losses $2.0  $2.4 
During the fourth quarter of
 Fiscal Year Ended
 April 28,
2013
FY 2013
April 29,
2012
FY 2012
April 27,
2011
FY 2011
 (In millions)
Sales$47.7$141.5$148.0
Net after-tax losses$(17.6)$(51.2)$(39.6)
Tax benefit on losses$0.6$1.4$2.6



Fiscal 2010,2012 Productivity Initiatives

On May 26, 2011, the Company received cash proceedsannounced that it would invest in productivity initiatives during Fiscal 2012 designed to increase manufacturing effectiveness and efficiency as well as accelerate overall productivity on a global scale. The Company recorded costs related to these productivity initiatives of $95$205.4 million from pre-tax ($144.0 million after-tax or $0.45 per share) during the governmentfiscal year ended April 29, 2012, all of the Netherlands for property the government acquired through eminent domain proceedings. The transaction includes the purchase by the government of the Company’s factory located in Nijmegen, which produces soups, pasta and cereals. The cash proceeds are intended to compensate the Company for costs, both capital and expense, the Company will incur three years from the date of the transaction, which is the length of time the Company has to exit the current


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factory location and construct new facilities. Note, the Company will likely incur costs to rebuild an R&D facilitywere reported in the Netherlands, costs to transfer a cereal line to another factory location, employee costs for severance and other costs directly related to the closure and relocationNon-Operating segment. In addition, after-tax charges of the existing facilities. The Company also entered into a three-year leaseback on the Nijmegen factory. The Company will continue to operate$18.9

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million were recorded in the leased factory while commencing to execute its plans for closure and relocation of the operations. The Company has accountedlosses from discontinued operations for the proceeds on a cost recovery basis. In doing so, the Company has made its estimates of cost, both of a capital and expense nature, to be incurred and recovered and to which proceeds from the transaction will be applied. Of the proceeds received, $81 million was deferred based on management’s total estimated future costs to be recovered and incurred and recorded in other non-current liabilities, other accrued liabilities and accumulated depreciation in the Company’s consolidated balance sheet as of April 28, 2010. These deferred amounts are recognized as the related costs are incurred. If estimated costs differ from what is actually incurred, these adjustments are reflected in earnings. As of April 27, 2011, the remaining deferred amount on the consolidated balance sheet was $63 million and was recorded in other non-current liabilities, other accrued liabilities and accumulated depreciation. No significant adjustments were reflected in earnings in Fiscal 2011. The excess of the $95 million of proceeds received over estimated costs to be recovered and incurred was $15 million which has been recorded as a reduction of cost of products sold in the consolidated statement of income for thefiscal year ended April 28, 2010.29, 2012 . See Note 4, "Fiscal 2012 Productivity Initiatives" in Item 8- "Financial Statements and Supplementary Data" and the "Liquidity and Financial Position" section below for additional information on these productivity initiatives.

Results of Continuing Operations
On March 14, 2012 the Company's Board of Directors authorized a change in the Company's fiscal year end from the Wednesday nearest April 30 to the Sunday nearest April 30. The change in the fiscal year end resulted in Fiscal 2012 changing from a 53 week year to a 52 1/2 week year and was intended to better align the Company's financial reporting period with its business partners and production schedules. This change did not have a material impact on the Company's financial statements.
The Company’s revenues are generated via the sale of products in the following categories:

             
  Fiscal Year Ended 
  April 27,
  April 28,
  April 29,
 
  2011
  2010
  2009
 
  (52 Weeks)  (52 Weeks)  (52 Weeks) 
  (Dollars in thousands) 
 
Ketchup and sauces $4,607,971  $4,446,911  $4,251,583 
Meals and snacks  4,282,318   4,289,977   4,225,127 
Infant/Nutrition  1,175,438   1,157,982   1,105,313 
Other  640,861   600,113   429,308 
             
Total $10,706,588  $10,494,983  $10,011,331 
             
 Fiscal Year Ended
 April 28, 2013 April 29, 2012 April 27, 2011
 (52 Weeks) (52 1/2 Weeks) (52 Weeks)
 (In thousands)
Ketchup and Sauces$5,375,788
 $5,232,607
 $4,607,326
Meals and Snacks4,240,808
 4,337,995
 4,134,836
Infant/Nutrition1,189,015
 1,232,248
 1,175,438
Other723,275
 704,722
 641,036
Total$11,528,886
 $11,507,572
 $10,558,636

Fiscal 2013 Company Results- Fiscal Year Ended April 28, 2013 compared to Fiscal Year Ended April 29, 2012

Sales for Fiscal 2013 increased $21 million, or 0.2%, to $11.53 billion. Volume increased 1.0%, as volume gains in emerging markets were partially offset by declines in the U.S., Continental Europe, Australia and Italy. Emerging markets volume included an extra month of results for Brazil, which was more than offset by the Company's decision to exit the T.G.I Friday's® frozen meals business in the U.S. Emerging markets, the Company's top 15 brands and global ketchup continued to be the Company's primary growth drivers, with organic sales growth of 16.8%, 3.6% and 4.6%, respectively (reported sales growth of 14.3%, 0.8%, and 2.8%, respectively). Net pricing increased sales by 2.1%, driven by price increases across the emerging markets, as well as in Continental Europe and U.S. Foodservice. Divestitures decreased sales by 0.3%, and unfavorable foreign exchange rates decreased sales by 2.5%.

Gross profit increased $201 million, or 5.0%, to $4.20 billion, and gross profit margin increased 170 basis points to 36.4%. Current year gross profit includes the previously discussed $3.5 million charge related to the closure of a factory in South Africa. Excluding this charge and charges for productivity initiatives in Fiscal 2012, gross profit margin increased 60 basis points, and gross profit increased $74 million, or 1.8%, as the benefits from higher pricing, volume and productivity initiatives were offset by a $104 million unfavorable impact from foreign exchange and higher commodity costs.

SG&A increased $41 million, or 1.7%, to $2.53 billion, and increased as a percentage of sales to 22.0% from 21.7%. Current year SG&A includes the previously discussed special items of $12 million for the Foodstar earn-out settlement and $45 million in transaction-related costs associated with the Merger Agreement. Excluding these current year special items and charges for productivity initiatives in Fiscal 2012, SG&A increased $60 million, or 2.5%, to $2.48 billion and increased as a percentage of sales to 21.5% from 21.0%. The increase in aggregate spending reflects higher marketing spending, incremental investments in Project Keystone, and strategic investments to drive growth in emerging markets partially offset by a $66 million impact from foreign exchange translation rates, reduced pension expense and effective cost management in developed markets.

Operating income increased $159 million, or 10.6%, to $1.66 billion Excluding the special items in the current year and charges for productivity initiatives in Fiscal 2012, operating income increased $14 million, or 0.8%, to $1.72 billion.

Net interest expense decreased $3 million, to $256 million, reflecting a $9 million decrease in interest expense and a $7 million decrease in interest income, both of which are driven by lower interest rates. Other expense, net, increased $54 million, to $62 million in the current year, primarily due to a $43 million currency translation loss previously discussed recorded during the fourth quarter of Fiscal 2013 resulting from the devaluation of the Venezuelan currency relative to the U.S. dollar, changing the official

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exchange rate from 4.30 to 6.30. The remaining increase is due to other currency losses this year compared to currency gains last year.

The effective tax rate for Fiscal 2013 decreased to 18.0% from 19.8% in the prior year on a reported basis. Excluding special items in the current year and productivity initiatives last year, the effective rate was 18.2% compared to 21.3% last year. The decrease in the effective tax rate is primarily the result of increased benefits from the revaluation of the tax basis of certain foreign assets, which includes our Fiscal 2013 reorganization, and reduced charges for the repatriation of current year foreign earnings. See below in "Liquidity and Financial Position" for further explanation.These amounts were partially offset by lower current year benefits from tax free interest and tax on income of foreign subsidiaries. The prior year also contained a benefit from the resolution of a foreign tax case. Both periods contained a benefit of approximately $15 million from the reversal of an uncertain tax position liability due to the expiration of the statute of limitations in a foreign tax jurisdiction as well as benefits in each year related to 200 basis point statutory tax rate reductions in the United Kingdom.

Income from continuing operations attributable to H. J. Heinz Company was $1.09 billion, an increase of 11.6% compared to $974 million in the prior year on a reported basis. Excluding special items, income from continuing operations was $1.17 billion, an increase of 4.5% compared to $1.12 billion in the prior year excluding charges for productivity initiatives. Diluted earnings per share from continuing operations of $3.37 were up 12.0% compared to $3.01 in the prior year on a reported basis. Excluding special items, diluted earnings per share was $3.62, an increase of 4.9% compared to $3.45 in the prior year excluding charges for productivity initiatives. EPS movements were unfavorably impacted by $0.09 from currency translation and translation hedges.

The impact of fluctuating translation exchange rates in Fiscal 2013 has had a relatively consistent impact on all components of operating income on the consolidated statement of income.

FISCAL YEAR 2013 OPERATING RESULTS BY BUSINESS SEGMENT

North American Consumer Products

Sales of the North American Consumer Products segment decreased $46 million, or 1.4%, to $3.20 billion. Volume decreased 1.1% despite volume improvements in Heinz® ketchup and mayonnaise, Ore-Ida® and non-branded frozen potatoes, Classico® pasta sauces and Delimex® frozen snacks. These volume improvements were more than offset by the planned exit of T.G.I Friday's® frozen meals and volume declines in Smart Ones® frozen products, reflecting category softness and the discontinuation of bagged meals, and in T.G.I Friday's® frozen snacks. Higher net price of 0.6% reflects price increases in Heinz® ketchup and Smart Ones® frozen products, reflecting reduced promotions, partially offset by increased promotions on Ore-Ida® frozen potatoes. Sales were also unfavorably impacted by 0.7% from the Company's strategic decision to exit the Boston Market® license. Unfavorable Canadian exchange translation rates decreased sales 0.2%

Gross profit increased $7 million, or 0.6%, to $1.33 billion, and the gross profit margin increased to 41.7% from 40.9%. Gross margin increased as productivity improvements and slightly higher pricing more than offset increased commodity costs. Operating income decreased $21 million, or 2.6% to $791 million, largely due to higher marketing (+9%) and increased selling and distribution expense ("S&D") and general and administrative expenses ('"G&A") in Canada related to the implementation of Project Keystone.

Europe

Heinz Europe sales decreased $127 million, or 3.7%, to $3.31 billion, reflecting a 3.4% decline from foreign exchange translation rates. Net pricing increased 0.9%, driven by lower promotions across Continental Europe and on Aunt Bessie's® frozen potatoes in the U.K. and higher pricing on Heinz® ketchup in Russia, partially offset by higher promotions on Heinz® soup and beans in the U.K. Volume decreased 0.8%, as strong performance in Heinz® ketchup, our Russian business and Heinz® soup in the U.K. were more than offset by volume declines in Heinz® beans and pasta meals and frozen meals in the U.K. and the impact from weak economies and soft category sales in Italy and Continental Europe. The divestitures of two small businesses decreased sales 0.5%.

Gross profit decreased $44 million, or 3.3%, to $1.28 billion, while the gross profit margin increased slightly to 38.5% from 38.3%. The gross margin improvement reflects higher pricing, productivity improvements and favorable cross currency rate movements related to the sourcing of finished goods across the European supply chain, partially offset by higher commodity costs. The $44 million decrease in gross profit was due to the impact of unfavorable foreign exchange translation rates. Operating income decreased $16 million, or 2.6%, to $593 million, as lower G&A costs reflecting reduced pension and incentive compensation expense were more than offset by unfavorable foreign exchange translation rates and increased investments in our emerging markets businesses.


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Asia/Pacific

Heinz Asia/Pacific sales increased $33 million, or 1.3%, to $2.53 billion, despite unfavorable exchange translation rates decreasing sales by 3.0%. Volume increased 2.7%, largely a result of growth in ABC® products in Indonesia, Glucon D® and Nycil® branded products in India resulting from an excellent summer season and increased marketing, strong performance in Japan and continued strong performance of Heinz® and Master® branded sauces in China. These increases were partially offset by declines in soup and infant feeding in Australia and Complan® nutritional beverages in India. Pricing increased 1.6%, due to ABC® products in Indonesia, Complan® nutritional beverages in India and Master® branded sauces in China, partially offset by higher promotional spending in Australia.

Despite unfavorable foreign exchange translation rates, gross profit increased $48 million, or 6.3%, to $805 million, and the gross profit margin increased to 31.8% from 30.3%. The higher gross margin reflects productivity improvements and higher pricing, partially offset by higher commodity costs, particularly sugar costs in Indonesia. SG&A increased as investments in marketing and in improved capabilities in our emerging markets businesses were partially offset by foreign exchange translation rates and a gain in the current year on the sale of excess land in Indonesia. Operating income increased by $31 million, or 13.3%, to $266 million. Australia's operating income improved this year as a result of savings from last year's productivity initiatives.

U.S. Foodservice

Sales of the U.S. Foodservice segment increased $25 million, or 1.9%, to $1.37 billion. Pricing increased sales 2.7%, largely due to price increases across this segment's product portfolio to offset commodity cost increases. Volume decreased by 0.8%, as improvements in sauces were offset by declines in frozen soup and ketchup.

Gross profit increased $16 million, or 4.2%, to $406 million, and the gross profit margin increased to 29.6% from 29.0%, as higher pricing more than offset increases in manufacturing and commodity costs. Operating income increased $16 million, or 9.6%, to $186 million, which was primarily due to higher gross profit.

Rest of World

Sales for Rest of World increased $137 million, or 14.0%, to $1.12 billion. Volume increased 12.3% due primarily to increases in both Quero® and Heinz® branded products in Brazil, Heinz® baby food in Mexico reflecting the launch of pouch packaging, and Complan® nutritional beverages in the Middle East. Approximately 60% of the volume gains in Brazil are a result of the favorable impacts from marketing and promotional activities, increased distribution and the successful introduction of Heinz® branded ketchup into this market. Approximately one-third of the volume gains in this segment and 40% of Brazil's volume gains are a result of one extra month of sales reported in Brazil in the current year, as the business no longer requires an earlier closing date to facilitate timely reporting. This extra month impact was split evenly between the Ketchup & Sauces and Meals & Snacks categories and mainly impacted Quero® branded sales. Pricing across the region increased sales by 11.3%, largely due to price increases on Quero® branded products in Brazil as well as increases in Venezuela taken to mitigate inflation. Venezuela's pricing was still significantly favorable despite the unfavorable pricing impact of the devaluation of the Venezuelan currency relative to the U.S. dollar that occurred at the beginning of the fourth quarter of this year. (See the “Venezuela- Foreign Currency and Inflation” section below for further discussion on inflation in Venezuela.) Foreign exchange translation rates decreased sales 9.6%.

Gross profit increased $46 million, or 14.0%, to $373 million, due to strong results in Brazil which are a result of significant growth in this business and the extra month of results in the current year, partially offset by unfavorable foreign exchange translation rates and the impact from the Venezuelan currency devaluation. Gross profit margin increased slightly to 33.5% from 33.4% as higher pricing and productivity improvements were offset by increased commodity and other manufacturing costs particularly in Venezuela and Brazil. Operating income increased $8 million, or 7.2%, to $113 million, due to strong performance in Brazil.

Fiscal 2012 Company Results- Fiscal Year Ended April 27, 201129, 2012 compared to Fiscal Year Ended April 28, 201027, 2011

Sales for Fiscal 20112012 increased $212$949 million, or 2.0%9.0%, to $10.71$11.51 billion. Net pricing increased sales by 3.7%, driven by price increases across the Company, particularly in the U.S., Latin America, U.K. and China. Volume increased 0.7%decreased 0.1%, as favorable volume in emerging markets, as well as improvements in North American Consumer ProductsJapan and Germany were partiallymore than offset by declines in the U.S. Foodservice,, Australia and Germany.Italy. Emerging markets, global ketchup and our Topthe Company's top 15 brands continued to be importantthe most significant growth drivers, with combined volumeorganic sales growth of 17.6%, 8.0%, and pricing gains5.0%, respectively (43.1%, 9.7% and 12.3%, respectively, reported). Acquisitions, net of 14.4% in emerging markets and 3.8% in our Top 15 brands. Net pricingdivestitures, increased sales by 1.2%, as price increases in emerging markets, particularly Latin America, U.S. Foodservice and the U.K. were partially offset by increased trade promotions in the North American Consumer Products and Australian businesses. Acquisitions3.6%. Foreign exchange translation rates increased sales by 0.6%, while foreign exchange translation rates reduced sales by 0.5%1.8%.

Gross profit increased $158$50 million, or 4.2%1.3%, to $3.95$3.99 billion andhowever, the gross profit margin increaseddecreased 270 basis points to 36.9% from 36.2%34.7%. GrossExcluding charges for productivity initiatives, gross profit increased as$180 million, or 4.6%, to $4.12 billion, largely due

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to higher volume, net pricing, productivity improvementsacquisitions and thea $59 million favorable impact from the Foodstar acquisition wereforeign exchange, partially offset by lower volume and commodity cost inflation. Gross profit margin excluding charges for productivity initiatives reflected industry-wide price and cost pressure and decreased 160 basis points to 35.8%, resulting from higher commodity and other costs, the impact of acquisitions and unfavorable sales mix, partially offset by higher pricing and productivity improvements.

SG&A increased $236 million, or 10.4% to $2.49 billion. Excluding charges for productivity initiatives, SG&A increased $160 million, or 7.1% to $2.42 billion, and decreased as a $33percentage of sales to 21.0% versus 21.4% last year. This increase in SG&A reflects a $36 million unfavorable impact from foreign exchange translation rates, as well as increases from acquisitions, higher commodity costs.marketing spending and incremental investments in Project Keystone. In addition, last year’s gross profit included $24 million in charges for a corporation-wide initiative to improve productivity, partially offset by a $15 million gain related to property sold in the Netherlands as discussed previously.


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Selling, general and administrative expenses (“SG&A”) increased $69 million, or 3.1% to $2.30 billion, and increased slightly as a percentage of sales to 21.5% from 21.3%. SG&AS&D was unfavorably impacted by higher sellingfuel prices, particularly in the U.S., and distribution expenses (“S&D”), largely resulting from theG&A were higher volume and fuel costs, and higher general and administrative expenses (“G&A”), reflectingas a result of strategic investments in global process and system upgrades, increased capabilitiesto drive growth in emerging markets, and acquisition costs related to the Coniexpress acquisition. These increases were partially offset by reducedeffective cost management in developed markets and lower incentive compensation expense. SG&A, excluding marketing expense, a $17 million favorable impact from foreign exchange translation rates and a $14 million impact relatedcharges for productivity initiatives, decreased as percentage of sales by 40 basis points, to prior year targeted workforce reductions. 17.0%.

Operating income increased $89decreased $185 million, or 5.7%11.0%, to $1.65 billion, reflecting the items above.$1.50 billion. Excluding charges for productivity initiatives, operating income was up $20 million, or 1.2%, to $1.71 billion.

Net interest expense increased $2$8 million, to $253$258 million, reflecting a $23$20 million decreaseincrease in interest income andexpense, partially offset by a $20$12 million decreaseincrease in interest expense.income. The decreaseincrease in interest income is mainly due to a $24 million gainearnings on short-term investments and the increase in interest expense is largely due to interest rate mix in the prior year on a total rate of return swap, which was terminatedCompany's debt portfolio and acquisitions made in August 2009. Interest expense decreased due to lower average interest rates and debt balances.Fiscal 2011. Other expenses, net, increased $3.0decreased $13 million, to $21$8 million, primarily due to currency gains in Fiscal 2012 compared to currency losses partially offset by $9 million of charges in the prior year recognized in connection with the dealer remarketable securities exchange transaction (see below in “Liquidity and Financial Position” for further explanation of this transaction).Fiscal 2011.

The effective tax rate for Fiscal 20112012 was 26.8% compared to 27.8%19.8%. Excluding charges for productivity initiatives, the prior year. The current year effective tax rate was lower than21.3% in Fiscal 2012 compared to 26.2% in Fiscal 2011. The decrease in the prior yeareffective tax rate is primarily due tothe result of the increased benefits from the revaluation of the tax basis of foreign assets, the reversal of an uncertain tax position liability due to the expiration of the statute of limitations in a foreign tax planningjurisdiction, the beneficial resolution of a foreign tax case, and increasedlower tax exempton the income of foreign income,subsidiaries primarily resulting from a statutory tax rate reduction in the U.K. These benefits were partially offset by higher taxes on repatriation of earnings.the Fiscal 2012 expense for changes in valuation allowances.

Income from continuing operations attributable to H. J. Heinz Company was $990$974 million, a decrease of 5.3%. Excluding charges for productivity initiatives, income from continuing operations attributable to H. J. Heinz Company was $1.12 billion compared to $914 million$1.03 billion in the prior year,Fiscal 2011, an increase of 8.2%8.7%. TheThis increase was largely due to higher operating income, reduced interest expense,sales and a lower effective tax rate, and $28 million in prior year after-tax charges ($0.09 per share) for targeted workforce reductions and non-cash asset write-offs. These were partially offset by an $11 million after-tax gaina lower gross margin and investments in the prior year related to property sold in the Netherlandsmarketing, emerging markets capabilities and a $15 million after-tax gain in the prior year on a total rate of return swap.Project Keystone. Diluted earnings per share from continuing operations were $3.06$3.01 in the current yearFiscal 2012, down 5.3%. Excluding charges for productivity initiatives, diluted earnings per share from continuing operations were $3.45 in Fiscal 2012 compared to $2.87$3.18 in the prior year,Fiscal 2011, up 6.6%8.5%. EPS movements were unfavorablyfavorably impacted by 1.5% higher shares outstanding and by $0.06 from currency fluctuations, after taking into account the net effect of currenttranslation and prior year currency translation contracts and foreign currency movements on translation.hedges.

The impact of fluctuating translation exchange rates in Fiscal 20112012 has had a relatively consistent impact on all components of operating income on the consolidated statement of income.

FISCAL YEAR 20112012 OPERATING RESULTS BY BUSINESS SEGMENT

North American Consumer Products

Sales of the North American Consumer Products segment increased $74decreased $24 million, or 2.3%0.7%, to $3.27$3.24 billion. Volume increased 2.0% asHigher net price of 2.8% reflects price increases across the leading brands and reduced trade promotions. Despite volume gains from new products and increased trade promotions drove improvements inHeinz® ketchup and gravy,Smart Ones® frozen entrees,Classico® pasta sauces,Ore-Ida® frozen potatoes andTGI Friday’s® frozen meals and appetizers. These increases were partially offset by declines inBoston Market® frozen products as we transition away from theBoston Market® license which should be completed in the first quarter of Fiscal 2012. In addition,product launches, overall volume is updeclined 2.3% across most product categories in Canada. Net prices decreased 1.1%of our key brands reflecting trade promotion increases in Canada,reduced promotional activity and the Consumer Value Program launched inimpact of price increases. Sales were also unfavorably impacted by 1.6% from the U.S. inCompany's strategic decision to exit the second half of the prior year and trade spending in the current year to support the launch ofTGI Friday’sBoston Market®single serve frozen products. The acquisition of Arthur’s Fresh Company, a small chilled smoothies business in Canada, in the third quarter of Fiscal 2010, increased sales 0.2%. license effective July 2011. Favorable Canadian exchange translation rates increased sales 1.1%0.3%.


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Gross profit increased $38decreased $51 million, or 2.8%3.7%, to $1.38$1.32 billion, and the gross profit margin decreased to 40.9% from 42.1%. Gross profit declined as higher pricing and productivity improvements were more than offset by increased commodity and fuel costs, lower volume and the impact from the exit of the Boston Market®license. The decline in gross margin is due to 42.1%higher commodity costs and unfavorable sales mix. Operating income decreased $21 million, or 2.5% to $812 million, as the decline in gross profit was partially offset by a decrease in G&A reflecting effective cost management, lower incentive compensation expenses and decreased S&D largely due to lower volume.




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Europe

Heinz Europe sales increased $204 million, or 6.3%, to $3.44 billion. Net pricing increased 3.7%, driven by price increases across Europe and reduced promotions in the U.K. Volume increased by 0.6% as growth in ketchup across Europe, soup in the U.K., sauces in Germany and Heinz® branded sauces in Russia were offset by declines in Italian infant nutrition and frozen products in the U.K. The Italian infant nutrition business was unfavorably impacted by weakness in the Italian economy and corresponding softness in the category. Favorable foreign exchange translation rates increased sales by 1.9%.

Gross profit increased $52 million, or 4.1%, to $1.32 billion, while the gross profit margin decreased to 38.3% from 41.9%39.1%. The $52 million increase in gross profit dollars was aided byis due to favorable net pricing, increased volume and foreign exchange translation rates. The decrease in the gross profit margin improved asreflects the benefits from higher pricing and productivity improvements more than offset the shift in marketing funds to trade promotion investments and increased commodity costs. SG&A decreased as a result of the shift of marketing funds to trade promotions. Operating income increased $61 million, or 7.9%, to $833 million, reflecting higher volume, gross margin improvements and tight control of SG&A.
Europe
Heinz Europe sales decreased $96 million, or 2.9%, to $3.24 billion. The decrease was due to unfavorable foreign exchange translation rates, which decreased sales by 3.5%, or $117 million. Volume decreased 0.4%, as increases inWeight Watchers® andAunt Bessies® frozen products in the U.K, improvements in ketchup, particularly in Russia and France, and increases in drinks in The Netherlands, were more than offset by declines in soups in the U.K. and Germany,Honig®branded products in The Netherlands, and infant nutrition across Europe. Net pricing increased 1.0%, due to reduced promotions onHeinz®soup in the U.K. and increased net pricing in our Russian and Italian infant nutrition businesses.
Gross profit increased $19 million, or 1.5%, to $1.27 billion, and the gross profit margin increased to 39.1% from 37.4%. These increases resulted from productivity improvements and higher net pricing partially offset by increased commodity costs, unfavorable sales mix and unfavorable foreign exchange translation rates. Gross profit also benefited from a Fiscal 2011 gain in the current year on the sale of distribution rights onAmoy® products in certainto ethnic channels in the U.K. Operating income increased $27$28 million, or 4.8%, to $581$609 million, reflecting the items above as well as reduced SG&A. The decline in SG&A was largely relateddue to higher pricing, increased volume and favorable foreign exchangecurrency translation, rates, partially offset by increased marketing and investments in global process and system upgrades.investments.

Asia/Pacific

Heinz Asia/Pacific sales increased $314$253 million, or 15.6%11.3%, to $2.32$2.50 billion. VolumeFavorable exchange translation rates increased 4.8%, due to significant growth inComplan® andGlucon D® nutritional beverages in India,ABC® products in Indonesia and infant feeding and frozen products in China and Japan. These increases were partially offsetsales by softness in Australia, which has been impacted by a difficult trade environment and generally weak category trends. Pricing rose 0.2%, reflecting increases onABC® products in Indonesia andComplan® andGlucon D® products in India offset by higher promotions in Australia.5.4%. The acquisition of Foodstar in China during the third quarter of Fiscal 2011 increased sales 2.9%3.2%. Favorable exchange translation ratesPricing increased sales2.1% and volume increased 0.5%. Total segment volume was negatively impacted by 7.7%.poor operating results in Australia. The Australian business has been impacted by a challenging market environment, higher promotions and reduced market demand. Price increases were realized on ABC® products in Indonesia, Complan®products in India, and Heinz® infant feeding products in China. Significant volume growth occurred in Complan® nutritional beverages in India, frozen potatoes and sauces in Japan, ABC® sauces in Indonesia, and Heinz® and Master® branded sauces and Heinz® branded infant feeding products in China. Beyond Australia, volume declines were noted in Glucon D® and Nycil® branded products in India.

Gross profit increased $103$46 million, or 16.8%6.4%, to $715$758 million, and the gross profit margin increaseddecreased to 30.8%30.3% from 30.5%31.7%. These increases reflect higher volumeThe $46 million increase in gross profit largely reflects favorable net pricing and pricing, favorable foreign exchange translation rates the impact ofand the Foodstar acquisition, a gainpartially offset by weakness in the current year on the sale of a factory in India,Australia, and productivity improvements, which includeFiscal 2011 gains from the favorable renegotiation of a long-term supply contract in Australia. These increases were reduced byAustralia and the sale of a factory in India. The decline in gross margin is a result of higher commodity costs particularlyand poor operating results in Indonesia and India,Australia which were only partially offset by transactional currency benefits.higher pricing and productivity improvements. SG&A increased as a result of foreign exchange translation rates, the Foodstar acquisition, increased marketing and investments to improve capabilities in our emerging markets businesses. Operating income increased $26decreased by $19 million, or 13.5%7.4%, to $222$235 million, primarily reflecting higher volume, improved gross margins and favorable foreign exchange. These improvements were partially offset by increased marketing investments and higher G&A.results in Australia.

U.S. Foodservice

Sales of the U.S. Foodservice segment decreased $16increased $7 million, or 1.1%0.5%, to $1.41$1.35 billion. Pricing increased sales 2.3%, largely due toHeinz® ketchup and other tomato products, reflecting reduced trade promotions and price increases takenacross this segment's product portfolio to help offset commodity cost increases. Volume decreased by 3.5%1.8%, due largely to declines in frozen desserts and soup as well as non-branded sauces.


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The volume reflects ongoing weakness in restaurant foot traffic rationalizationat some key customers, which was beginning to improve at the end of less-profitable products,Fiscal 2012, and the timingimpact of new product launches and promotions in the prior year.price increases.

Gross profit increased $20decreased $27 million, or 5.1%6.5%, to $422$390 million, and the gross profit margin increaseddecreased to 29.9%29.0% from 28.1%31.1%, as pricing and productivity improvements were more than offset by increased commodity and fuel costs and lower volume.unfavorable volume and product mix. Operating income increased $25decreased $14 million, or 16.8%7.4%, to $176$170 million, which is primarily due to the gross margin improvements and lower SGhigher commodity costs, partially offset by a decrease in G&A costs relating toexpenses which reflects effective cost management, including reduced incentive compensation expense.

Rest of World

Sales for Rest of World decreased $64increased $509 million, or 11.9%108.3%, to $470$979 million. Foreign exchange translation rates decreased sales 24.6%The Coniexpress acquisition in Brazil ("Quero"), or $131 million, largely due towhich was completed at the devaluation of the Venezuelan bolivar fuerte (“VEF”) late in the third quarterend of Fiscal 2010 (See the “Venezuela-Foreign Currency and Inflation” section below for further explanation)2011, increased sales 76.6%. Higher pricing increased sales by 17.2%21.5%, largely due to price increases in Latin America taken to mitigate inflation. Volume decreased 4.5% as increases in the Middle East resulting from new products, market expansion and increased marketing and promotions were more than offset by declines in Venezuela resulting from labor disruptions which occurred during Fiscal 2011.
Gross profit decreased $29 million, or 14.8%, to $169 million, due mainly to the impact of VEF devaluation, increased commodity costs and lower volume, partially offset by increased pricing. Operating income decreased $16 million, or 22.9%, to $53 million, reflecting the VEF devaluation. In order to facilitate timely reporting in Fiscal 2011, the operating results of Coniexpress in Brazil, which was acquired on April 1, 2011, will first be reported in the Rest of World segment beginning in the first quarter of Fiscal 2012.
Fiscal Year Ended April 28, 2010 compared to Fiscal Year Ended April 29, 2009
Sales for Fiscal 2010 increased $484 million, or 4.8%, to $10.49 billion. Net pricing increased sales by 3.4%, largely due to the carryover impact of broad-based price increases taken in Fiscal 2009 to help offset increased commodity costs. Volume decreased 1.3%, as favorable volume in emerging markets was more than offset by declines in the U.S. and Australian businesses. Volume was impacted by aggressive competitor promotional activity and softness in some of the Company’s product categories, as well as reduced foot traffic in U.S. restaurants in Fiscal 2010. Emerging markets continued to be an important growth driver, with combined volume and pricing gains of 15.3%. In addition, the Company’s top 15 brands performed well, with combined volume and pricing gains of 3.4%, led by theHeinz®,Complan® andABC® brands. Acquisitions, net of divestitures, increased sales by 2.2%. Foreign exchange translation rates increased sales by 0.5% compared to Fiscal 2009.
Gross profit increased $225 million, or 6.3%, to $3.79 billion, and the gross profit margin increased to 36.2% from 35.7%. The improvement in gross margin reflects higher net pricing and productivity improvements, partially offset by higher commodity costs including transaction currency costs. Acquisitions had a favorable impact on gross profit dollars but reduced overall gross profit margin. In addition, gross profit was unfavorably impacted by lower volume and $24 million of charges for a corporation-wide initiative to improve productivity, partially offset by a $15 million gain related to property sold in the Netherlands as discussed previously.
SG&A increased $168 million, or 8.1%, to $2.24 billion, and increased as a percentage of sales to 21.3% from 20.6%. The increase reflects the impact from additional marketing investments, acquisitions, inflation in Latin America, and higher pension and incentive compensation expenses. In addition, SG&A was impacted by $14 million related to targeted workforce reductions in Fiscal 2010 and a gain in Fiscal 2009 on the sale of a small portion control business in the U.S. These increases were partially offset by improvements in S&D, reflecting productivity improvements and lower fuel costs.


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Operating income increased $57 million, or 3.8%, to $1.56 billion, reflecting the items above.
Net interest expense decreased $25 million, to $251 million, reflecting a $44 million decrease in interest expense and a $19 million decrease in interest income. The decreases in interest income and interest expense are primarily due to lower average interest rates.
Other expenses, net, increased $111 million primarily due to a $105 million decrease in currency gains, and $9 million of charges recognized in connection with the August 2009 dealer remarketable securities (“DRS”) exchange transaction (see below in “Liquidity and Financial Position” for further explanation of this transaction). The decrease in currency gains reflects Fiscal 2009 gains of $107 million related to forward contracts that were put in place to help mitigate the unfavorable impact of translation associated with key foreign currencies for Fiscal 2009.
The effective tax rate for Fiscal 2010 was 27.8% compared to 28.4% in Fiscal 2009. The Fiscal 2010 effective tax rate was lower than Fiscal 2009 primarily due to tax efficient financing of the Company’s operations, partially offset by higher taxes on repatriation of earnings.
Income from continuing operations attributable to H. J. Heinz Company was $914 million compared to $930 million in Fiscal 2009, a decrease of 1.6%. The decrease reflects the Fiscal 2009 currency gains discussed above, which were $66 million after-tax ($0.21 per share), and $28 million in after-tax charges ($0.09 per share) in Fiscal 2010 for targeted workforce reductions and non-cash asset write-offs, partially offset by higher operating income, reduced net interest expense, a lower effective tax rate and an $11 million after-tax gain related to property sold in the Netherlands. Diluted earnings per share from continuing operations was $2.87 in Fiscal 2010 compared to $2.91 in Fiscal 2009, down 1.4%. EPS movements were unfavorably impacted by $0.29, or $90 million of net income, from currency fluctuations, after taking into account the net effect Fiscal 2010 and 2009 currency translation contracts, as well as foreign currency movements on translation and U.K. transaction costs.
The impact of fluctuating translation exchange rates in Fiscal 2010 has had a relatively consistent impact on all components of operating income on the consolidated statement of income. The impact of cross currency sourcing of inventory reduced gross profit and operating income but did not affect sales.
FISCAL YEAR 2010 OPERATING RESULTS BY BUSINESS SEGMENT
North American Consumer Products
Sales of the North American Consumer Products segment increased $56 million, or 1.8%, to $3.19 billion. Net prices grew 1.9% reflecting the carryover impact of price increases taken across the majority of the product portfolio throughout Fiscal 2009, partially offset by increased promotional spending in Fiscal 2010, particularly onSmart Ones® frozen entrees andHeinz® ketchup. Volume decreased 1.5%, reflecting declines in frozen meals and desserts due to category softness, competitor promotional activity and the impact of price increases. Volume declines were also noted inOre-Ida® frozen potatoes,Classico® pasta sauces and frozen snacks. These volume declines were partially offset by increases inTGI Friday’s® Skillet Meals due to new product introductions and increased trade promotions and marketing as well as growth inHeinz® ketchup. The acquisition of Arthur’s Fresh Company, a small chilled smoothies business in Canada, at the beginning of the third quarter of Fiscal 2010 increased sales 0.2%. Favorable Canadian exchange translation rates increased sales 1.3%.
Gross profit increased $80 million, or 6.3%, to $1.34 billion, and the gross profit margin increased to 41.9% from 40.1%. The higher gross margin reflects productivity improvements and the carryover impact of price increases, partially offset by increased commodity costs. The favorable impact of foreign exchange on gross profit was more than offset by unfavorable volume. Operating income increased $47 million, or 6.4%, to $771 million, reflecting the improvement in gross profit and


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reduced S&D, partially offset by increased marketing investment, pension costs and incentive compensation expense. The improvement in S&D was a result of productivity projects, tight cost control and lower fuel costs.
Europe
Heinz Europe sales increased $4 million, or 0.1%, to $3.33 billion. Unfavorable foreign exchange translation rates decreased sales by 1.9%. Net pricing increased 2.4%, driven by the carryover impact of price increases taken in Fiscal 2009, partially offset by increased promotions, particularly in the U.K. and Continental Europe. Volume decreased 0.9%, principally due to decreases in France from the rationalization of low-margin sauces, and increased competitor promotional activity on frozen products in the U.K. Volume for infant nutrition products in the U.K. and Italy also declined, along with decreases inHeinz® pasta meals as a result of reduced promotional activities. Lower volume in Italy reflects the overall category decline in that country. Volume improvements were posted on soups in the U.K. and Germany as well asHeinz® ketchup across Europe, particularly in Russia where both ketchup, sauces and infant feeding products are growing at double digit rates. Acquisitions, net of divestitures, increased sales 0.5%, largely due to the acquisition of theBénédicta® sauce business in France in the second quarter of Fiscal 2009.
Gross profit decreased $9 million, or 0.7%, to $1.25 billion, and the gross profit margin decreased to 37.4% from 37.7%. The decline in gross profit is largely due to unfavorable foreign exchange translation rates and increased commodity costs, including the cross currency rate movements in the British pound versus the euro and U.S. dollar. These declines were partially mitigated by higher pricing and productivity improvements. Operating income decreased $17 million, or 2.9%, to $554 million, due to unfavorable foreign currency translation and transaction impacts, as well as increased marketing and higher incentive compensation expense, partially offset by reduced S&D.
Asia/Pacific
Heinz Asia/Pacific sales increased $380 million, or 23.3%, to $2.01 billion. Acquisitions increased sales 12.6% due to the Fiscal 2009 acquisitions of Golden Circle Limited, a health-oriented fruit and juice business in Australia, and La Bonne Cuisine, a chilled dip business in New Zealand. Pricing increased 2.0%, reflecting Fiscal 2010 and 2009 increases onABC® products in Indonesia as well as the carryover impact of Fiscal 2009 price increases and reduced promotions in New Zealand. These increases were partially offset by reduced net pricing onLong Fong® frozen products in China due to increased promotional spending. Volume increased 1.0%, as significant growth inComplan® andGlucon D® nutritional beverages in India andABC® products in Indonesia was more than offset by general softness in both Australia and New Zealand, which have been impacted by competitive activity and reduced market demand associated with higher prices. Favorable exchange translation rates increased sales by 7.8%.
Gross profit increased $83 million, or 15.6%, to $612 million, and the gross profit margin declined to 30.5% from 32.5%. The $83 million increase in gross profit was due to higher volume and pricing, productivity improvements and favorable foreign exchange translation rates. These increases were partially offset by increased commodity costs, which include the impact of cross-currency rates on inventory costs. Acquisitions had a favorable impact on gross profit dollars but reduced overall gross profit margin. Operating income increased by $13 million, or 7.0%, to $195 million, as the increase in gross profit was partially offset by increased SG&A related to acquisitions, the impact of foreign exchange translation rates and increased marketing investments.
U.S. Foodservice
Sales of the U.S. Foodservice segment decreased $21 million, or 1.5%, to $1.43 billion. Pricing increased sales 4.4%, largely due to Fiscal 2009 price increases taken across the portfolio. Volume decreased by 5.5%, due to industry-wide declines in U.S. restaurant traffic and sales, targeted SKU


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reductions, the unfavorable impact from price increases and increased competitive activity. Fiscal 2009 divestitures reduced sales 0.4%.
Gross profit increased $49 million, or 13.8%, to $402 million, and the gross profit margin increased to 28.1% from 24.3%, as cumulative price increases helped return margins for this business closer to their historical levels. In Fiscal 2010, gross profit benefited from pricing and productivity improvements as well as commodity cost favorability which more than offset unfavorable volume. Operating income increased $21 million, or 16.4%, to $151 million, which is primarily due to gross profit improvements and reduced S&D reflecting productivity projects, tight cost control and lower fuel costs. These improvements were partially offset by increased marketing expense and higher G&A resulting from increased pension and incentive compensation costs and a Fiscal 2009 gain on the sale of a small, non-core portion control business.
Rest of World
Sales for Rest of World increased $65 million, or 14.0%, to $533 million. Higher pricing increased sales by 23.1%, largely due to Fiscal 2010 and 2009 price increases in Latin America taken to mitigate the impact of raw material and labor inflation. Volume increased 2.3% reflecting increases in Latin America and the Middle East. Acquisitions increased sales 0.8% due to the Fiscal 2009 acquisition of Papillon, a small chilled products business in South Africa. Foreign exchange translation rates decreased sales 12.2%, largely due to the devaluation of the VEF late in the third quarter of Fiscal 2010 (See the “Venezuela-“Venezuela - Foreign Currency and Inflation” section below for further explanation)discussion on inflation in Venezuela.) Volume increased 11.9% mainly due to increases in Heinz® ketchup and baby food in Latin America. Volume in Latin America was unfavorably impacted in Fiscal 2011 by labor disruptions which occurred in Venezuela. Ketchup and sauces in South Africa and improvements across product categories in the Middle East also drove favorable volume. Foreign exchange translation rates decreased sales 1.7%.


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Gross profit increased $37$158 million, or 23.1%93.2%, to $199$327 million, due mainly to increasedthe Quero acquisition in Brazil and higher pricing and volume, partially offset by increased commodity costs andcosts. The gross profit margin declined to 33.4% from 36.0% primarily reflecting the impact of the VEF devaluation.Quero acquisition. Operating income increased $17$52 million, or 32.2%96.9%, to $69$105 million asresulting from higher pricing and volume and the increase in gross profit was partially offset by increased marketing and higher S&D and G&A expenses reflecting growth-related investments and inflation in Latin America.Quero acquisition.


Liquidity and Financial Position

For Fiscal 2011, cashCash provided by operating activities was a record $1.58$1.39 billion compared to $1.26$1.49 billion in the prior year. The improvementdecline in Fiscal 20112013 versus Fiscal 20102012 reflects higher earnings, reducedunfavorable movements in receivables, inventories and income taxes as well as increased pension contributions and cash paid in the current year for transaction costs related to the Merger Agreement. The unfavorable movement in receivables is largely due to an increase in cash received under the accounts receivable securitization program during last year. These were partially offset by favorable movements in payables. These improvements were partially offset by declinesIn addition, the settlement of the Foodstar earn-out previously discussed resulted in a cash payment of $60 million, of which $15 million was reported in cash flows from receivables, largelyoperating activities and $45 million was reported in cash from financing activities on the consolidated cash flow statement. Cash paid in the current year for Fiscal 2012 productivity initiatives was $74 million ($29 million of which were capital expenditures) compared to $122 million ($25 million of which were net capital expenditures) in the prior year. The Company's cash conversion cycle, which is calculated using a 5 quarter average, improved 5 days from prior year to 37 days in Fiscal 2013 due to improvements in accounts receivable and inventories of 1 day and 4 days, respectively. The improvement in the timingCompany's cash conversion cycle reflects the Company's focus on the reduction in average working capital requirements.
During the first quarter of cash received underFiscal 2013, the Company entered into an amendment of its $175 million accounts receivable securitization program (see additional explanation below), and from inventories, accrued expenses and income taxes. The Company received $12 million of cash in Fiscal 2011 forthat extended the termination of foreign currency hedge contracts (see Note 12, “Derivative Financial Instruments and Hedging Activities” in Item 8—“Financial Statements and Supplementary Data” for additional information) and received $48 million in the prior year from the termination of a total rate of return swap. The Company’s cash conversion cycle improved 5 days, to 42 days in Fiscal 2011 due to the improvements in accounts payable.
During Fiscal 2011, the Company contributed $22 million to the pension plans compared to $540 million in the prior year. Of the $540 million of payments in Fiscal 2010, $475 million were discretionary contributions that were made to help offset the impact of adverse conditions in the global equity and bond markets. Contributions for Fiscal 2012 are expected to be less than $40 million; however, actual contributions may be affected by pension asset and liability valuation changes during the year.
In Fiscal 2010, the Company entered into a three-year $175 million accounts receivable securitization program.term until June 7, 2013. For the sale of receivables under the program, the Company receives initial cash fundingconsideration up to $175 million and a deferredreceivable for the remainder of the purchase price.price (the "Deferred Purchase Price"). The initial cash funding was $29consideration and the carrying amount of receivables removed from the consolidated balance sheets were $159 million and $84$162 million during the years ended April 27, 2011 and as of April 28, 2010,2013 and April 29, 2012, respectively, resulting in a decrease of $55$3 million in cash for sales under this program for Fiscal 20112013 and an increase in cash of $84$133 million for Fiscal 2010.2012. The decreaseincrease in cash proceeds related to the deferred purchase priceDeferred Purchase Price was


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$853 million for the fiscal year ended April 27, 2011. and $117 million in Fiscals 2013 and 2012, respectively. See Note 14, “Financing8, “Debt and Financing Arrangements” inItem 8- “Financial Statements and Supplementary Data” for additional information. On May 31, 2013, subsequent to the Fiscal 2013 year end, the Company entered into an amendment of the $175 million accounts receivables securitization program that extended the term until May 30, 2014. Prior to this amendment, the Company accounted for transfers of receivables pursuant to this program as a sale and removed them from the consolidated balance sheet. This amendment results in the transfers no longer qualifying for sale treatment under U.S. GAAP. As a result, all transfers will be accounted for subsequent to this amendment as secured borrowings and the receivables sold pursuant to this program will be included on the balance sheet as trade receivables, along with the Deferred Purchase Price.
During the second quarter of Fiscal 2013, the Company completed a tax-free reorganization in a foreign jurisdiction which resulted in an increase in the tax basis of both fixed and intangible assets. The increased tax basis resulted in a $63 million discrete tax benefit fully recognized in the second quarter and is expected to provide cash flow benefits of approximately $91 million over the next 10 years as a result of the tax deductions of the assets over their amortization periods.
During the first quarter of Fiscal 2013, a foreign subsidiary of the Company exercised a tax option under local law to revalue certain of its intangible assets, increasing the local tax basis by $82 million. This revaluation resulted in a reduction of tax expense in Fiscal 2013 of $13 million, reflecting the deferred tax benefit from the higher tax basis partially offset by the tax liability arising from this revaluation of $13 million. During the second quarter of Fiscal 2012, a foreign subsidiary of the Company also exercised a tax option under local law to revalue certain of its intangible assets, increasing the local tax basis by $220 million. This revaluation resulted in a reduction in Fiscal 2012 tax expense of $35 million reflecting the deferred tax benefit from the higher tax basis partially offset by the tax liability arising from this revaluation of $35 million. The tax benefit from the higher basis amortization of both revaluations above will result in a reduction in cash taxes over the 20 year tax amortization period of approximately $95 million. Also, as a result of these taxable revaluations, the subsidiary made tax payments of $18 million and $10 million during the fiscal years ended April 28, 2013 and April 29, 2012, respectively, and is expected to make additional payments of approximately $16 million and $4 million during Fiscals 2014 and 2015, respectively.

Cash used for investing activities totaled $950$373 million compared to providing $13$402 million of cash last year. Capital expenditures totaled $336$399 million (3.1% (3.4% of sales) compared to $278$419 million (2.6% (3.6% of sales) in the prior year, which is in-line with planned levels. The Company expects capital spending as a percentage of sales to be 3.4% to 3.8% in Fiscal 2012. Cash paid for acquisitions in the current year totaled $618 million primarily related to Foodstar in China and Coniexpress in Brazil. In the prior year, cash paid for acquisitions was $11 million and primarily related to the Arthur’s Fresh Company in Canada. Proceeds from divestitures provided cash of $2 million in the current year compared to $19 million in the prior year which primarily related to the sale of our Kabobs and Appetizers And, Inc. frozen hors d’oeuvres foodservice businesses in the U.S. and our private label frozen desserts business in the U.K. Proceeds from disposals of property, plant and equipment were $13$19 million in the current year compared to $96$10 million in the prior year. The increase is primarily due to cash received for the sale of land in Indonesia in the current year. Proceeds from divestitures were $17 million in the current year reflecting proceeds receivedcompared to $4 million in Fiscal 2010 related to property sold in The Netherlands as discussed previously.the prior year. The current year decrease in restricted cash was $4 million compared to an increase in restricted cash of $10$39 million relates to restricted funds in our Foodstar business in China, and the prior year, decrease of $193 million in restricted cash representswhich primarily represented collateral that the

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Company was returnedrequired to the Companymaintain in connection with the termination of a total rate of return swap entered into during the third quarter of Fiscal 2012 (see Note 13, "Derivative Financial Instruments and Hedging Activities" in August 2009.
On November 2, 2010, the Company acquired Foodstar for $165 million in cash, which includes $30 million of acquired cash, as well as a contingent earn-out payment in Fiscal 2014 based upon certain net sales and EBITDA (earnings before interest, taxes, depreciation and amortization) targets during Fiscals 2013 and 2014. In accordance with accounting principles generally accepted in the United States of America, a liability of $45 million was recognized as an estimate of the acquisition date fair value of the earn-out and is included in the Other non-current liabilities line item of our consolidated balance sheet as of April 27, 2011. Any change in the fair value of the earn-out subsequent to the acquisition date, including an increase resulting from the passage of time, is and will be recognized in earnings in the period of the estimated fair value change. As of April 27, 2011, there was no significant change to the fair value of the earn-out recorded for Foodstar at the acquisition date. A change in fair value of the earn-out could have a material impact on the Company’s earnings in the period of the change in estimate. The fair value of the earn-out was estimated using a discounted cash flow model. This fair value measurement is based on significant inputs not observed in the market and thus represents a Level 3 measurement. See Note 10, “Fair Value Measurements” inItem 8- “Financial Statements and Supplementary Data” for addition information). Cash received for the definitionsale of short-term investments in Brazil in the prior year was $57 million.
Cash provided by financing activities totaled $257 million compared to cash used of $363 million last year.
Proceeds from long-term debt were $205 million in the current year and $1.91 billion in the prior year. During the first quarter of Fiscal 2013, the Company entered into a new variable rate three year 15 billion Japanese yen denominated credit agreement. The proceeds were swapped to 188.5 million U.S. dollars and the interest rate was fixed at 2.22%. During the fourth quarter of Fiscal 2012, the Company issued $300 million1.50% Notes due 2017 and $300 million2.85% Notes due 2022. During the second quarter of Fiscal 2012, the Company issued $300 million2.00% Notes due 2016 and $400 million3.125% Notes due 2021. During the first quarter of Fiscal 2012, the Company issued $500 million of private placement notes at an average interest rate of 3.48% with maturities of three, five, seven and ten years. Additionally, during the first quarter of Fiscal 2012, the Company issued $100 million of private placement notes at an average interest rate of 3.38% with maturities of five and seven years.
The current year proceeds from debt issuances were used to terminate a variable rate three year 15 billion Japanese yen denominated credit agreement that was due October 2012, and settle the associated swap, which had an immaterial impact to the Company's consolidated statement of income. Overall, payments on long-term debt were $224 million in the current year compared to $1.44 billion in the prior year. The prior year proceeds from debt issuances were used for the repayment of commercial paper and to pay off the Company's $750 million of notes which matured on July 15, 2011 and $600 million notes which matured on March 15, 2012.
Net proceeds on commercial paper and short-term debt were $1.09 billion this year compared to net payments of $43 million in the prior year. See below for further discussion of a Level 3 instrument. Key assumptionsshort-term credit agreement entered into in determiningApril 2013.
Cash payments for treasury stock purchases, net of cash from option exercises, used $26 million of cash in the fair valuecurrent year compared to $119 million in the prior year. The Company repurchased 2.4 million shares of stock at a total cost of $139 million, in the current year and 3.9 million shares of stock at a total cost of $202 million in the prior year. Under the terms of the earn-out includeMerger Agreement, the discount rateCompany suspended its share repurchase program from February 13, 2013 through the closing of the acquisition on June 7, 2013.
Dividend payments totaled $666 million this year, compared to $619 million for the same period last year, reflecting an increase in the annualized dividend per common share to $2.06. Until the effective time of the merger, the Merger Agreement permitted the Company to continue to declare and revenuepay regular quarterly cash dividends not to exceed $0.515 per share of common stock with record dates and EBITDA projectionspayment dates that were substantially consistent with the Company's past practice. The Merger Agreement did not permit the Company to pay a prorated dividend for Fiscalsthe quarter in which the merger was completed.
During the first quarter of Fiscal 2013, and 2014.
On April 1, 2011, the Company acquired an 80% stakeadditional 15% interest in Coniexpress S.A. Industrias Alimenticias ("Coniexpress") for $80 million. Prior to the transaction, the Company owned 80% of this business. During the second quarter of Fiscal 2012, the Company acquired an additional 10% interest in P.T. Heinz ABC Indonesia for $55 million. P.T. Heinz ABC Indonesia is a leading Brazilian manufacturersubsidiary of theQuero® brand of tomato-based Company that manufacturers Asian sauces tomato paste, ketchup,and condiments as well as juices and vegetables for $494 million in cash, which includes $11 million of acquired cash and $60 million of short-term investments. TheQuero® brand holds number one or number two positions in tomato product categories in Brazil andsyrups. Prior to the leading position in vegetables. The acquisition includes a modern factory that is centrally located in Neropolis and a new distribution center. Based near Sao Paulo, theQuero® business has over 1,800 employees. The Company has the right to exercise a call option at any time requiring the minority partner to sell his 20% equity interest, while the minority partner has the right to exercise a put option requiringtransaction, the Company to purchase his 20% equity interest (see Note 17, “Commitments and Contingencies” inItem 8- “Financial Statements and Supplementary Data” for additional explanation). In addition, the stock purchase agreement provides the Company with rights to recover from the sellers a portionowned 65% of the costs associated with certain contingent liabilities incurred pre-acquisition. Based on the Company’s assessment as of the acquisition date, a $26 million indemnification asset has been recorded in Other non-current assets related to a contingent liability of $53 million recorded in Other non-current liabilities.


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Cash used for financing activities totaled $483 million compared to $1.15 billion last year.this business.
• Proceeds from long-term debt were $230 million in the current year and $447 million in the prior year. The current year proceeds primarily relate to a variable rate, three-year 16 billion Japanese yen denominated credit agreement the Company entered into in the third quarter of the year. The proceeds were used in the funding of the Foodstar acquisition and for general corporate purposes and were swapped to $193.2 million and the interest rate was fixed at 2.66%. See Note 12, “Derivative Financial Instruments and Hedging Activities” inItem 8- “Financial Statements and Supplementary Data” for additional information. The prior year proceeds relate to the issuance of $250 million of 7.125% notes due 2039 by H. J. Heinz Finance Company (“HFC”), a subsidiary of Heinz, in July 2009. These notes were fully, unconditionally and irrevocably guaranteed by the Company. The proceeds from the notes were used for payment of the cash component of the exchange transaction discussed below as well as various expenses relating to the exchange, and for general corporate purposes. Also in the prior year, the Company received cash proceeds of $167 million related to a 15 billion Japanese yen denominated credit agreement that was entered into during the second quarter of Fiscal 2010.
• Payments on long-term debt were $46 million in the current year compared to $630 million in the prior year. Prior year payments reflect cash payments on the Fiscal 2010 DRS exchange transaction discussed below and the payoff of our A$281 million Australian denominated borrowings which matured on December 16, 2009.
• Net payments on commercial paper and short-term debt were $193 million this year compared to $427 million in the prior year.
• Cash proceeds from option exercises, net of treasury stock purchases, provided $85 million of cash in the current year. During the fourth quarter of Fiscal 2011, the Company purchased 1.4 million shares of stock at a total cost of $70 million. Cash proceeds from option exercises provided $67 million of cash in the prior year, and the Company had no treasury stock purchases in the prior year.
• Dividend payments totaled $580 million this year, compared to $534 million for the same period last year, reflecting a 7.1% increase in the annualized dividend per common share to $1.80.
• In the current year, $6 million of cash was paid for the purchase of the remaining 21% interest in Heinz UFE Ltd., a Chinese subsidiary of the Company that manufactures infant feeding products. In the prior year, $62 million of cash was paid for the purchase of the remaining 49% interest in Cairo Food Industries, S.A.E., an Egyptian subsidiary of the Company that manufactures ketchup, condiments and sauces.
On August 6, 2009, HFC issued $681 million of 7.125% notes due 2039 (of the same series as the notes issued in July 2009), and paid $218 million of cash, in exchange for $681 million of its outstanding 15.590% DRS due December 1, 2020. In addition, HFC terminated a portion of the remarketing option by paying the remarketing agent a cash payment of $89 million. The exchange transaction was accounted for as a modification of debt. Accordingly, cash payments used in the exchange, including the payment to the remarketing agent, have been accounted for as a reduction in the book value of the debt, and will be amortized to interest expense under the effective yield method. Additionally, the Company terminated its $175 million notional total rate of return swap in August 2009 in connection with the DRS exchange transaction. See Note 12, “Derivative Financial Instruments and Hedging Activities” inItem 8-“Financial Statements and Supplementary Data” for additional information.
On May 26, 2011, the Company announced that its Board of Directors approved a 6.7% increase in the quarterly dividend on common stock from 45 cents to 48 cents, an annual indicative rate of $1.92 per share for Fiscal 2012, effective with the July 2011 dividend payment. Fiscal 2012 dividend payments are expected to be approximately $620 million.


24


At April 27, 2011,28, 2013, the Company had total debt of $4.61$6.01 billion (including $151$122 million relating to the hedge accounting adjustments) and cash and cash equivalents and short-term investments of $784 million.$2.48 billion. Total debt balances have decreased slightlyincreased since prior year end due to the items discussed above.
At April 28, 2013, the Company had a $1.5 billion credit agreement which was scheduled to expire in June 2016. This credit agreement supported the Company's commercial paper borrowings. In April 2013, the Company entered into a new $1.5 billion 1.28% credit agreement under which it borrowed $1.1 billion primarily to pay off all of the outstanding commercial paper. Both credit agreements were terminated on June 7, 2013 in conjunction with the closing of the Merger Agreement. The Company has historically maintained a commercial paper program that was used to fund operations in the U.S., principally within fiscal quarters. The Company's average commercial paper borrowings during the fourth quarter of Fiscal 2013 was approximately $1.01 billion and the maximum amount of commercial paper borrowings outstanding during the fourth quarter of Fiscal 2013 was $1.34 billion. Historically, the Company's commercial paper maturities were funded principally through new issuances and were repaid by quarter-end using cash from operations and overseas cash which was available for use in the U.S. on a short-term basis without being subject to U.S. tax. In addition, the Company has $438 million of foreign lines of credit available at April 28, 2013. Certain of the Company's debt agreements contain customary covenants, including a leverage ratio covenant. The Company was in compliance with all of its debt covenants as of April 28, 2013.


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In connection with the closing of the Merger, Merger Subsidiary obtained the following:
$9.5 billion in senior secured term loans, with tranches of 6 and 7 year maturities and fluctuating interest rates based on, at the Company's election, base rate or LIBOR plus a spread on each of the tranches, with respective spreads ranging from 125-150 basis points for base rate loans with a 2% base rate floor and 225-250 basis points for LIBOR loans with a 1% LIBOR floor, and
$2.0 billion senior secured revolving credit facility with a 5 year maturity and a fluctuating interest rate bsed on, at the Company's election, base rate or LIBOR, with respective spreads ranging from 50-100 basis points for base rate loans and 150-200 basis points for LIBOR loans, on which nothing is currently evaluating alternativesdrawn.

When the Merger was consummated, such indebtedness was assumed by the Company, substantially increasing the Company's overall level of debt.
On April 1, 2013, in connection with the Merger, Merger Subsidiary completed the private placement of $3.1 billion aggregate principal amount of Notes to initial purchasers for resale by the refinancingand/or retirementInitial Purchasers to qualified institutional buyers pursuant to Rule 144A under the Securities Act and to persons outside the United States under Regulation S of the $1.45 billion of long-term debt maturing in Fiscal 2012. On May 26, 2011, subsequentSecurities Act. The Notes were issued pursuant to the fiscal year end,Indenture, dated as of April 1, 2013, by and among Merger Subsidiary, Hawk Acquisition Intermediate Corporation II and the Trustee and Collateral Agent On June 7, 2013, the Company, certain of its direct and indirect wholly owned domestic subsidiaries, the Trustee and the Collateral Agent entered into the Indenture Supplemental pursuant to which the Company assumed all of the obligations of Merger Subsidiary as issuer of the Notes. The Notes mature in 2020 and are required, within one year of consummation of the Merger Agreement, to be exchanged for notes registered with the SEC. In addition, in connection with the Merger, Parent issued $500 millionto Berkshire Hathaway 80,000 shares of private placement notes at an average interest rateits 9% Cumulative Perpetual Series A Preferred Stock for $8 billion.
A substantial portion of 3.48% with maturitiesthe Company's indebtedness outstanding prior to the Merger was subject to acceleration upon a change of three, five, sevencontrol or required the Company to offer holders the option to repurchase such indebtedness from such holders (assuming such change of control triggers certain downgrades in the ratings of the Company's debt).  Certain of the Company's outstanding indebtedness as of April 28, 2013 that was not subject to acceleration upon a change of control and ten years. The proceeds will be usedthat either does not contain change of control repurchase obligations or where the holders did not elect to partially refinance debt that matureshave such indebtedness repurchased in Fiscal 2012.a change of control offer remained outstanding following completion of the Merger.
At April 27, 2011,28, 2013, approximately $600 million$2.3 billion of cash and short-term investments waswere held by international subsidiaries whose undistributed earnings are considered permanently reinvested. Our intent is to reinvest these funds in our international operations and our current plans do not demonstrate a need to repatriate them to fund our U.S. operations. If we decideddecide at a later date to repatriate these funds to the U.S., the Company would be required to provide taxes on these amounts based on the applicable U.S. tax rates net of credits for foreign taxes already paid.
At April 27, 2011, the Company had a $1.2 billion credit agreement which expires in April 2012. This credit agreement supports the Company’s commercial paper borrowings. As a result, the commercial paper borrowings at April 28, 2010 are classified as long-term debt based upon the Company’s intent and ability to refinance these borrowings on a long-term basis. There were no commercial paper borrowings outstanding at April 27, 2011. The credit agreement has customary covenants, including a leverage ratio covenant. The Company was in compliance with all of its covenants as of April 27, 2011 and April 28, 2010. In June 2011, the Company expects to modify the credit agreement to increase the available borrowings under the facility to $1.5 billion as well as to extend its maturity date to 2016. In anticipation of these modifications, the Company terminated a $500 million credit agreement during April 2011. In addition, the Company has $439 million of foreign lines of credit available at April 27, 2011.
After-tax return on invested capital (“ROIC”) is calculated by taking net income attributable to H.J. Heinz Company, plus net interest expense net of tax, divided by average invested capital. Average invested capital is a five-point quarterly average of debt plus total H.J. Heinz Company shareholders’ equity less cash and cash equivalents, short-term investments, restricted cash, and the hedge accounting adjustments. ROIC was 19.3%18.9% in Fiscal 2011, 17.8%2013, 16.8% in Fiscal 2010,2012, and 18.4%19.3% in Fiscal 2009. Fiscal 2011 ROIC was unfavorably impacted by 40 basis points as a result of the Coniexpress acquisition. Fiscal 2010 ROIC was negatively impacted by 90 basis points for the losses on discontinued operations.. The increase in ROIC in Fiscal 20112013 versus Fiscal 2012 was due to a 240 basis point unfavorable impact to Fiscal 2012 ROIC from charges for productivity initiatives, a 120 basis point unfavorable impact to Fiscal 2012 ROIC from the Quero and Foodstar acquisitions, and higher earnings excluding special items and charges for productivity initiatives in Fiscal 2013 compared to 2012, partially offset by a 130 basis point unfavorable impact to Fiscal 2010 is largely2013 ROIC from charges for special items as previously discussed and a 110 basis point unfavorable impact to Fiscal 2013 ROIC for losses on discontinued operations. The decrease in ROIC in Fiscal 2012 versus Fiscal 2011 was due to higher earningsa 240 basis point unfavorable impact to Fiscal 2012 ROIC from charges for productivity initiatives and reduced debt levelsa 180 basis point unfavorable impact to Fiscal 2012 ROIC from the Quero and Foodstar acquisitions, partially offset by higher equity reflecting the impact of cumulative translation adjustments. ROICearnings excluding charges for productivity initiatives in Fiscal 2009 was favorably impacted by 110 basis points due to the $107 million gain on foreign currency forward contracts discussed earlier. The remaining increase in Fiscal 2010 ROIC2012 compared to Fiscal 2009 is largely due to reduced debt levels and effective management of the asset base.2011.

The Company will continue to monitor the credit markets to determine the appropriate mix of long-term debt and short-term debt going forward. The Company believes that its strong operating cash flow, existing cash balances, together with the credit facilities and other available capital market financing, will be adequate to meet the Company’s cash requirements for operations, including capital spending, debt maturities, acquisitions, share repurchases and dividends to shareholders. While the Company is confident that its needs can be financed, there can be no assurance that increased volatility and disruption in the global capital and credit markets will not impair its ability to access these markets on commercially acceptable terms.


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Contractual Obligations and Other Commitments
Contractual Obligations
The Company is obligated to make future payments under various contracts such as debt agreements, lease agreements and unconditional purchase obligations. In addition, the Company has purchase obligations for materials, supplies, services and property, plant and equipment as part of the ordinary conduct of business. A few of these obligations are long-term and are based on minimum purchase requirements. Certain purchase obligations contain variable pricing components, and, as a result, actual cash payments are expected to fluctuate based on changes in these variable components. Due to the proprietary nature of some of the Company’s materials and processes, certain supply contracts contain penalty provisions for early terminations. The Company

22



does not believe that a material amount of penalties is reasonably likely to be incurred under these contracts based upon historical experience and current expectations.
The following table represents the contractual obligations of the Company as of April 27, 2011.28, 2013.
                     
  Fiscal Year    
           2017
    
  2012  2013-2014  2015-2016  Forward  Total 
  (Amounts in thousands) 
 
Long Term Debt(1) $1,627,834  $1,630,192  $285,750  $4,455,247  $7,999,023 
Capital Lease Obligations  65,275   34,845   13,611   19,389   133,120 
Operating Leases  90,828   149,015   90,190   194,345   524,378 
Purchase Obligations  989,102   762,729   278,488   51,715   2,082,034 
Other Long Term Liabilities Recorded on the Balance Sheet  67,734   196,198   105,797   160,147   529,876 
                     
Total $2,840,773  $2,772,979  $773,836  $4,880,843  $11,268,431 
                     
 Fiscal Year  
 2014 2015-2016 2017-2018 2019
Forward
 Total
 (In thousands)
Long Term Debt(1)
$2,325,234
 $555,607
 $1,068,135
 $5,338,616
 $9,287,592
Capital Lease Obligations14,820
 12,103
 20,580
 10,321
 57,824
Operating Leases242,638
 135,220
 102,549
 196,162
 676,569
Purchase Obligations1,074,725
 511,331
 160,616
 232,893
 1,979,565
Other Long Term Liabilities Recorded on the Balance Sheet167,421
 305,928
 211,915
 274,713
 959,977
Total$3,824,838
 $1,520,189
 $1,563,795
 $6,052,705
 $12,961,527

(1)Amounts include expected cash payments for interest on fixed rate long-term debt. Due to the uncertainty of forecasting expected variable rate interest payments, those amounts are not included in the table.

Other long-term liabilities primarily consist of certain specific incentive compensation arrangements and pension and postretirement benefit commitments. The following long-termLong-term liabilities related to income taxes and insurance accruals included on the consolidated balance sheet are excluded from the table above: income taxes and insurance accruals. Theabove as the Company is unable to estimate the timing of the payments for these items.
At April 27, 2011,28, 2013, the total amount of gross unrecognized tax benefits for uncertain tax positions, including an accrual of related interest and penalties along with positions only impacting the timing of tax benefits, was approximately $117 million.$52 million. The timing of payments will depend on the progress of examinations with tax authorities. The Company does not expect a significant tax payment related to these obligations within the next year. The Company is currently unable to make a reasonably reliable estimate as to when any significant cash settlements with taxing authorities may occur.

Off-Balance Sheet Arrangements and Other Commitments
The Company does not have guarantees or other off-balance sheet financing arrangements that we believe are reasonably likely to have a current or future effect on our financial condition, changes in financial condition, revenue or expenses, results of operations, liquidity, capital expenditures or capital resources. In addition, the Company does not have any related party transactions that materially affect the results of operations, cash flow or financial condition.


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As of April 27, 2011,28, 2013, the Company was a party to two operating leases for buildings and equipment, one of which also includes land, under which the Company has guaranteed supplemental payment obligations of approximately $135$150 million at the termination of these leases. TheOn June 3, 2013, the Company believes, basedpaid $88.7 million to buy-out one of these leases and recorded them within Property, plant and equipment on current facts and circumstances,the balance sheet as of that any payment pursuant to these guarantees is remote.date.
The Company acted as servicer for $29$159 million and $84$162 million of U.S. trade receivables sold through an accounts receivable securitization program that are not recognized on the balance sheet as of April 27, 2011 and April 28, 2010,2013 and April 29, 2012, respectively. In addition, the Company acted as servicer for approximately $146$184 million and $126$206 million of trade receivables which were sold to unrelated third parties without recourse as of April 27, 2011 and April 28, 2010,2013 and April 29, 2012, respectively. On May 31, 2013, subsequent to the Fiscal 2013 year end, the Company entered into an amendment of the $175 million accounts receivables securitization program that extended the term until May 30, 2014. Prior to this amendment, the Company accounted for transfers of receivables pursuant to this program as a sale and removed them from the consolidated balance sheet. This amendment results in the transfers no longer qualifying for sale treatment under U.S. GAAP. As a result, all transfers will be accounted for subsequent to this amendment as secured borrowings and the receivables sold pursuant to this program will be included on the balance sheet as trade receivables, along with the Deferred Purchase Price.
No significant credit guarantees existed between the Company and third parties as of April 27, 2011.28, 2013.

Market Risk Factors
The Company is exposed to market risks from adverse changes in foreign exchange rates, interest rates, commodity prices and production costs. As a policy, the Company does not engage in speculative or leveraged transactions, nor does the Company hold or issue financial instruments for trading purposes.

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Foreign Exchange Rate Sensitivity:  The Company’s cash flow and earnings are subject to fluctuations due to exchange rate variation. Foreign currency risk exists by nature of the Company’s global operations. The Company manufactures and sells its products on six continents around the world, and hence foreign currency risk is diversified.
The Company may attempt to limit its exposure to changing foreign exchange rates through both operational and financial market actions. These actions may include entering into forward contracts, option contracts, or cross currency swaps to hedge existing exposures, firm commitments and forecasted transactions. The instruments are used to reduce risk by essentially creating offsetting currency exposures.
The following table presents information related to foreign currency contracts held by the Company:
                 
  Aggregate Notional Amount  Net Unrealized Gains/(Losses) 
  April 27, 2011  April 28, 2010  April 27, 2011  April 28, 2010 
  (Dollars in millions) 
 
Purpose of Hedge:                
Intercompany cash flows $1,031  $726  $29  $(5)
Forecasted purchases of raw materials and finished goods and foreign currency denominated obligations  726   814   (32)  (17)
Forecasted sales and foreign currency denominated assets  104   98   12   22 
                 
  $1,861  $1,638  $9  $ 
                 
 Aggregate Notional Amount Net Unrealized Gains/(Losses)
 April 28, 2013
April 29, 2012 April 28, 2013 April 29, 2012
 (In millions)
Purpose of Hedge: 
  
  
  
Intercompany cash flows$402
 1,090
 $(3) 13
Forecasted purchases of raw materials and finished goods and foreign currency denominated obligations422
 578
 21
 (5)
Forecasted sales and foreign currency denominated assets49
 245
 11
 9
 $873
 1,913
 $29
 17

As of April 27, 2011,28, 2013, the Company’s foreign currency contracts mature within threetwo years. Contracts that meet qualifying criteria are accounted for as either foreign currency cash flow hedges, fair value hedges or net investment hedges of foreign operations. Any gains and losses related to contracts that do not qualify for hedge accounting are recorded in current period earnings in other income and expense.
Substantially all of the Company’s foreign business units’ financial instruments are denominated in their respective functional currencies. Accordingly, exposure to exchange risk on


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foreign currency financial instruments is not material. (See Note 12,13, “Derivative Financial Instruments and Hedging Activities” in Item 8—“Financial Statements and Supplementary Data.”)
Interest Rate Sensitivity:  The Company is exposed to changes in interest rates primarily as a result of its borrowing and investing activities used to maintain liquidity and fund business operations. The nature and amount of the Company’s long-term and short-term debt can be expected to vary as a result of future business requirements, market conditions and other factors. The Company’s debt obligations totaled $4.61$6.01 billion (including $151$122 million relating to hedge accounting adjustments) and $4.62$5.03 billion (including $207$128 million relating to hedge accounting adjustments) at April 27, 2011 and April 28, 2010,2013 and April 29, 2012, respectively. The Company’s debt obligations are summarized in Note 7,8, “Debt and Financing Arrangements” in Item 8—“Financial Statements and Supplementary Data.”
In order to manage interest rate exposure, the Company utilizes interest rate swaps to convert fixed-rate debt to floating. These derivatives are primarily accounted for as fair value hedges. Accordingly, changes in the fair value of these derivatives, along with changes in the fair value of the hedged debt obligations that are attributable to the hedged risk, are recognized in current period earnings. Based on the amount of fixed-rate debt converted to floating as of April 27, 2011,28, 2013, a variance of 1/8% in the related interest rate would cause annual interest expense related to this debt to change by approximately $2 million.$0.2 million. The following table presents additional information related to interest rate contracts designated as fair value hedges by the Company:
         
  April 27, 2011 April 28, 2010
  (Dollars in millions)
 
Pay floating swaps—notional amount $1,510  $1,516 
Net unrealized gains $55  $109 
Weighted average maturity (years)  1.4   2.5 
Weighted average receive rate  6.30%  6.30%
Weighted average pay rate  1.32%  1.47%
During Fiscal 2010, the
 April 28, 2013 April 29, 2012
 (Dollars in millions)
Pay floating swaps—notional amount$160
 $160
Net unrealized gains$33
 $36
Weighted average maturity (years)7.2
 8.2
Weighted average receive rate5.87% 6.09%
Weighted average pay rate1.48% 1.57%

The Company terminated its $175 million notionalentered into a three-year total rate of return swap that waswith an unaffiliated international financial institution during the third quarter of Fiscal 2012 with a notional amount of $119 million. This instrument is being used as an economic hedge to reduce a portion of the interest cost related to the Company’s DRS.Company's $119 million remarketable securities. The unwinding of the total rate of return swap was completed in conjunction with the exchange of $681 million of DRS discussed in Note 7, “Debt and Financing Arrangements” in Item 8-“Financial Statements and Supplementary Data.” Upon termination of the swap, the Company received net cash proceeds of $48 million, in addition to the release of the $193 million of restricted cash collateral that the Company was required to maintain with the counterparty for the term of the swap. Prior to termination, the swap wasis being accounted for on a fullmark-to-market basis through current earnings, with gains and losses recorded as a component of interest income. TheDuring the fiscal year ended April 28, 2013, the Company recorded a benefit$1.8 million reduction in interest income, of $28 million for the year ended April 28, 2010, and $28 million for the year ended April 29, 2009, representing

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changes in the fair value of the swap and interest earned on the arrangement, netarrangement. Net unrealized losses totaled $1.0 million as of transaction fees.April 28, 2013. In connection with this swap, the Company is required to maintain a restricted cash collateral balance of $34 million with the counterparty for the term of the swap. See Note 13, “Derivative Financial Instruments and Hedging Activities” in Item 8-“Financial Statements and Supplementary Data” for additional information.
The Company had outstanding cross-currency interest rate swaps with a total notional amount of $377$316 million and $160$386 million as of April 27, 2011 and April 28, 2010,2013 and April 29, 2012, respectively, which were designated as cash flow hedges of the future payments of loan principal and interest associated with certain foreign denominated variable rate debt obligations. As a result of exchange rate movement between the Japanese Yen and the U.S. Dollar throughout the fiscal year, net losses of $70.1 million on the cross-currency derivatives were reclassified from other comprehensive loss to other expense, net during Fiscal 2013. This net loss on the derivative was offset by a currency gain on the principal balance of the underlying debt obligation. Net unrealized gains/(losses)/gains related to these swaps totaled $9$(72) million and $(12)$20 million as of April 27, 2011 and April 28, 2010,2013 and April 29, 2012, respectively. The swaps that were entered into in Fiscal 2010These contracts are scheduled to mature in Fiscal 20132014 and the swaps that were entered into in the third quarter of Fiscal 2011 are scheduled to mature in Fiscal 2014.2016.
Effect of Hypothetical 10% Fluctuation in Market Prices:  As of April 27, 2011,28, 2013, the potential gain or loss in the fair value of the Company’s outstanding foreign currency contracts,


28


interest rate contracts and cross-currency interest rate swaps assuming a hypothetical 10% fluctuation in currency and swap rates would be approximately:
     
  Fair Value Effect
  (Dollars in millions)
 
Foreign currency contracts $137 
Interest rate swap contracts $5 
Cross-currency interest rate swaps $39 
 Fair Value Effect
 (In millions)
Foreign currency contracts$32
Interest rate swap contracts$3
Cross-currency interest rate swaps$32

However, it should be noted that any change in the fair value of the contracts, real or hypothetical, would be significantly offset by an inverse change in the value of the underlying hedged items. In relation to currency contracts, this hypothetical calculation assumes that each exchange rate would change in the same direction relative to the U.S. dollar.


Venezuela- Foreign Currency and Inflation
Foreign Currency
The local currency in Venezuela is the VEF. A currency control board exists in Venezuela that is responsible for foreign exchange procedures, including approval of requests for exchanges of VEF for U.S. dollars at the official (government established) exchange rate. Our business in Venezuela has historically been successful in obtaining U.S. dollars at the official exchange rate for imports of ingredients, packaging, manufacturing equipment, and other necessary inputs, and for dividend remittances, albeit on a delay. In May 2010, the government of Venezuela effectively closed down the unregulated parallel market, which existed for exchanging VEF for U.S. dollars through securities transactions. Our Venezuelan subsidiary has no recent history of entering into exchange transactions in this parallel market.

The Company uses the official exchange rate to translate the financial statements of its Venezuelan subsidiary, since we expect to obtain U.S. dollars at the official rate for future dividend remittances. The official exchange rate in Venezuela had been fixed at 2.15 VEF to 1 U.S. dollar for several years, despite significant inflation. On January 8, 2010, the Venezuelan government announced the devaluation of its currency relative to the U.S. dollar. The official exchange rate for imported goods classified as essential, such as food and medicine, changed from 2.15 to 2.60, while payments for other non-essential goods moved to an exchange rate of 4.30. Effective January 1, 2011, the Venezuelan government eliminated the 2.60 exchange rate for essential goods leaving one flat official exchange rate of 4.30.
The majority, if not all, of our imported products in Venezuela fell into the essential classification and qualified for the 2.60 exchange rate. The elimination of the 2.60 rate had and is expected to have an immaterial unfavorable impact on the Company’s cost of imported goods, capital spending and the payment of U.S. dollar-denominated payables to suppliers recorded as of January 1, 2011 in Venezuela. Also, since our Venezuelan subsidiary’s financial statements are remeasured using the 4.30 rate, as this is the rate expected to be applicable to dividend repatriations, the elimination of the 2.60 rate had no impact relative to this remeasurement. As of April 27, 2011, the amount of VEF pending government approval to be used for dividend repatriations is $28 million at the 4.30 rate, of which $8 million has been pending government approval since September 2008 and $19 million since November 2009.
During Fiscal 2010, the Company recorded a $62 million currency translation loss as a result of the currency devaluation, which had been reflected as a component of accumulated other comprehensive loss within unrealized translation adjustment. The net asset position of our Venezuelan subsidiary has also been reduced as a result of the devaluation to approximately $107 million at April 27, 2011. While our operating results in Venezuela have been negatively impacted by the currency devaluation, actions have been and will continue to be taken to mitigate


29


these effects. Accordingly, this devaluation has not and is not expected to materially impact our operating results.
Highly Inflationary Economy
An economy is considered highly inflationary under U.S. GAAP if the cumulative inflation rate for a three-year period meets or exceeds 100 percent. Based on the blended National Consumer Price Index, the Venezuelan economy exceeded the three-year cumulative inflation rate of 100 percent during the third quarter of Fiscal 2010. As a result, the financial statements of our Venezuelan subsidiary have been consolidated and reported underapplies highly inflationary accounting rules beginning on January 28, 2010, the first day of our Fiscal 2010 fourth quarter.to its business in Venezuela. Under highly inflationary accounting, the financial statements of our Venezuelan subsidiary are remeasured into the Company’sCompany's reporting currency (U.S. dollars) and exchange gains and losses from the remeasurement of monetary assets and liabilities are reflected in current earnings, rather than accumulated other comprehensive loss on the balance sheet, until such time as the economy is no longer considered highly inflationary.
The impact of applying highly inflationary accounting for Venezuela on our consolidated financial statements is dependent upon movements in the applicableofficial exchange rates (at this time, the official rate)rate between the local currencyVenezuelan bolivar fuerte and the U.S. dollar and the amount of net monetary assets and liabilities included in our subsidiary’ssubsidiary's balance sheet. At April 27, 2011,
On February 8, 2013, the Venezuelan government announced the devaluation of its currency relative to the U.S. dollar, value of monetary assets, net of monetary liabilities, which would be subject to an earnings impact fromchanging the official exchange rate movements forfrom 4.30 to 6.30. As a result, the Company recorded a $43 million pre-tax currency translation loss, which was reflected within other expense, net, on the consolidated statement of income during the fourth quarter of Fiscal 2013 ($39 million after-tax loss). The monetary net asset position of our Venezuelan subsidiary under highly inflationary accounting was $67 million.also reduced as a result of the devaluation to $99 million at April 28, 2013. While our future operating results in Venezuela will be negatively impacted by the currency devaluation, we plan to take actions to help mitigate these effects. Accordingly, we do not expect the devaluation to have a material impact on our operating results going forward.

During Fiscal 2012, the Venezuelan government announced that it will be instituting price controls on a number of food and personal care products sold in the country.   Such controls have impacted the products that the Company currently sells within this country. In Fiscal 2013, sales in Venezuela represented approximately 3% of the Company's total sales.

Recently Issued Accounting Standards
In May 2011,See Note 2 to the Consolidated Financial Accounting Standards Board (“FASB”) issued an amendment to revise the wording used to describe the requirements for measuring fair value and for disclosing information about fair value measurements. For many of the requirements, the FASB does not intend for the amendments to result in a change in the application of the current requirements. Some of the amendments clarify the FASB’s intent about the application of existing fair value measurement requirements, such as specifying that the concepts of highest and best use and valuation premise in a fair value measurement are relevant only when measuring the fair value of nonfinancial assets. Other amendments change a particular principle or requirement for measuring fair value or for disclosing information about fair value measurements such as specifying that, in the absence of a Level 1 input (refer to Note 10, “Fair Value Measurements”Statements in Item 8—8-“Financial Statements and Supplementary Data” of this Form 10-K.

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Non-GAAP Measures

Included in this report are measures of financial performance that are not defined by generally accepted accounting principles in the United States (“GAAP”). Each of the measures is used in reporting to the Company's executive management and as a component of the Board of Directors' measurement of the Company's performance for incentive compensation purposes. Management and the Board of Directors believed that these measures provided useful information to investors, and included these measures in other communications to investors.
For each of these non-GAAP financial measures, a reconciliation of the differences between the non-GAAP measure and the most directly comparable GAAP measure has been provided. In addition, an explanation of why management believes the non-GAAP measure provides useful information to investors and any additional information),purposes for which management uses the non-GAAP measure are provided below. These non-GAAP measures should be viewed in addition to, and not in lieu of, the comparable GAAP measure.

Results Excluding Special Items
Management believes that this measure provides useful information to investors because it is the profitability measure used to evaluate earnings performance on a reporting entity should apply premiums or discounts when market participants would do so when pricingcomparable year-over-year basis.

Fiscal 2013 Results Excluding Special Items

The special items are charges in Fiscal 2013 related to the asset or liability. The Company is required to adopt this amendment on January 26, 2012,following that, in management's judgment, significantly affect the first dayyear-over-year assessment of operating results:

Transaction-related costs, including legal, accounting and other professional fees, recorded during the fourth quarter of Fiscal 2012. The Company is currently evaluating the impact this amendment will have, if any, on its financial statements.
In December 2010, the FASB issued an amendment to the disclosure requirements for Business Combinations. This amendment clarifies that if a public entity is required to disclose pro forma information for business combinations, the entity should disclose such pro forma information as though the business combination(s) that occurred during the current year had occurred as of the beginning of the comparable prior annual reporting period only. This amendment also expands the supplemental pro forma disclosures for business combinations to include a description of the nature and amount of material nonrecurring pro forma adjustments directly attributable to the business combination included in reported pro forma revenue and earnings. The Company is required to adopt this amendment on April 28, 2011, the first day of Fiscal 2012 for any business combinations that are material on an individual or aggregate basis.


30


In December 2010, the FASB issued an amendment to the accounting requirements for Goodwill and Other Intangibles. This amendment modifies Step 1 of the goodwill impairment test for reporting units with zero or negative carrying amounts. For those reporting units, an entity is required to perform Step 2 of the goodwill impairment test if it is more likely than not that a goodwill impairment exists. In determining whether it is more likely than not that a goodwill impairment exists, an entity should consider whether there are any adverse qualitative factors indicating that impairment may exist. The Company is required to adopt this amendment on April 28, 2011, the first day of Fiscal 2012 and this adoption is not expected to have an impact on the Company’s financial statements.
In June 2009, the FASB issued an amendment to the accounting and disclosure requirements for transfers of financial assets. This amendment removes the concept of a qualifying special-purpose entity and requires that a transferor recognize and initially measure at fair value all assets obtained and liabilities incurred2013 as a result of a transfer of financial assets accounted for as a sale. This amendment also requires additional disclosures about any transfers of financial assets and a transferor’s continuing involvement with transferred financial assets. The Company adopted this amendment on April 29, 2010, the first day of Fiscal 2011. This adoption did not have a material impact on the Company’s financial statements. Refer toMerger. See Note 7, “Debt and Financing Arrangements”21, “Subsequent Events” in Item 8—“Financial8- “Financial Statements and Supplementary Data” for additional information.further explanation.
A charge primarily related to asset write-downs for the closure of a factory in South Africa.
A currency translation loss recorded in our Venezuelan business due to a devaluation of its currency relative to the U.S. dollar during the fourth quarter of Fiscal 2013. See Note 20, "Venezuela- Foreign Currency" in Item 8—"Financial Statement and Supplementary Data" for further explanation.
A charge for the Company's early settlement of the earn-out payment that was due in Fiscal 2014 related to the Fiscal 2011 acquisition of Foodstar. See Note 11, "Fair Value Measurements" in Item 8—"Financial Statement and Supplementary Data" for further explanation.

The following is the reconciliation of the Company's Fiscal 2013 results excluding these charges to the relevant GAAP measures.
 Fiscal Year Ended
 April 28, 2013
(Continuing Operations)SalesGross ProfitSG&AOperating IncomeEffective Tax RateNet Income attributable to H.J. Heinz CompanyDiluted EPS
 (Amounts in thousands except per share amounts)
Reported results$11,528,886$4,195,470$2,533,819$1,661,65118.0%$1,087,615$3.37
Transaction-related costs

44,814
44,814
38.1%27,752
0.09
Charge for South Africa factory closure
3,543

3,543
28.0%2,550
0.01
Currency translation loss in Venezuela



8.4%39,132
0.12
Charge for settlement of Foodstar earn-out

12,081
12,081
%12,081
0.04
Results excluding special items$11,528,886$4,199,013$2,476,924$1,722,08918.2%$1,169,130$3.62
        
(Totals may not add due to rounding)

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Fiscal 2012 Results Excluding Charges for Productivity Initiatives
  
In June 2009,The adjustments were charges in Fiscal 2012 for productivity initiatives that, in management's judgment, significantly affect the FASB issued an amendmentyear-over-year assessment of operating results. See the above “Fiscal 2012 Productivity Initiatives” section for further explanation of these charges and the following reconciliation of the Company's Fiscal 2012 results excluding charges for productivity initiatives to the accounting and disclosure requirements for variable interest entities. This amendment changes howrelevant GAAP measure.

 Fiscal Year Ended
 April 29, 2012
(Continuing Operations)SalesGross ProfitSG&AOperating IncomeEffective Tax RateNet Income attributable to H.J. Heinz CompanyDiluted EPS
  
Reported results$11,507,572$3,994,789$2,492,482$1,502,30719.8%$974,374$3.01
Charges for productivity initiatives
129,938
75,480
205,418
29.9%143,974
0.45
Results excluding charges for productivity initiatives$11,507,572$4,124,727$2,417,002$1,707,72521.3%$1,118,348$3.46
       

Organic Sales Growth

Organic sales growth is a reporting entity determines when an entitynon-GAAP measure that is insufficiently capitalizeddefined as either volume plus price or total sales growth excluding the impact of foreign exchange and acquisitions and divestitures. This measure is not controlled through voting (or similar rights) should be consolidated.utilized by senior management to provide investors with a more complete understanding of underlying sales trends by providing sales growth on a consistent basis. The determinationlimitation of whether a reporting entitythis measure is required to consolidate another entity is based on, among other things, the purpose and designits exclusion of the other entityimpact of foreign exchange and acquisitions and divestitures.
  Organic Sales Growth+Foreign Exchange+Acquisitions/ Divestitures=Total Net Sales Change
FY13 Total Company 3.1% (2.5)% (0.3)% 0.2%
FY12 Total Company 3.6% 1.8 % 3.6 % 9.0%
FY13 global ketchup 4.6% (1.8)%  % 2.8%
FY12 global ketchup 8.0% 0.5 % 1.2 % 9.7%
FY13 Emerging Markets 16.8% (7.1)% 4.5 %*14.3%
FY12 Emerging Markets 17.6% (0.6)% 26.0 % 43.1%
FY13 Top 15 brands 3.6% (2.8)%  % 0.8%
FY12 Top 15 brands 5.0% 1.7 % 5.6 % 12.3%

* Emerging markets sales in Fiscal 2013 now include the markets of Papua New Guinea, South Korea and Singapore. Sales in these markets were included in developed markets sales in the prior year and therefore, were treated as an acquisition variance when comparing current year sales to the prior year for emerging markets.

Operating Free Cash Flow

Operating free cash flow is defined by the Company as cash flow from operations less capital expenditures net of proceeds from disposal of property, plant and equipment. This measure is utilized by senior management and the reporting entity’s abilityBoard of Directors to directgauge the activitiesCompany's business operating performance, including the progress of management to profitably monetize low return assets. The limitation of operating free cash flow is that it adjusts for cash used for capital expenditures and cash received from disposals of property, plant and equipment, the net of which is no longer available to the Company for other purposes. Management compensates for this limitation by using the GAAP operating cash flow number as well. Operating free cash flow does not represent residual cash flow available for discretionary expenditures and does not provide insight to the entire scope of the historical cash inflows or outflows of the Company's operations that are captured in the other entity that most significantly impact its economic performance. The amendment also requires additional disclosures about a reporting entity’s involvement with variable interest entities and any significant changescash flow measures reported in risk exposurethe statement of cash flows.

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Total Company (in millions)
20132012
Cash provided by operating activities$1,390.0
$1,493.1
Capital expenditures(399.1)(418.7)
Proceeds from disposals of property, plant and equipment19.0
9.8
Operating Free Cash Flow$1,009.9
$1,084.2
Cash paid for special items/productivity initiatives45.0
121.9
Operating Free Cash Flow excluding cash paid for special items/productivity initiatives$1,054.8
$1,206.1
(Totals may not add due to that involvement. A reporting entity is required to disclose how its involvement with a variable interest entity affects the reporting entity’s financial statements. The Company adopted this amendment on April 29, 2010, the first day of Fiscal 2011. This adoption did not have a material impact on the Company’s financial statements.rounding)

Discussion of Significant Accounting Estimates
In the ordinary course of business, the Company has made a number of estimates and assumptions relating to the reporting of results of operations and financial condition in the preparation of its financial statements in conformity with accounting principles generally accepted in the United States of America.GAAP. Actual results could differ significantly from those estimates under different assumptions and conditions. The Company believes that the following discussion addresses its most critical accounting policies, which are those that are most important to the portrayal of the Company’s financial condition and results and require management’s most difficult, subjective and complex judgments, often as a result of the need to make estimates about the effect of matters that are inherently uncertain.
Marketing Costs—Trade promotions are an important component of the sales and marketing of the Company’s products and are critical to the support of the business. Trade promotion costs include amounts paid to retailers to offer temporary price reductions for the sale of the Company’s products to consumers, amounts paid to obtain favorable display positions in retailers’ stores, and amounts paid to customers for shelf space in retail stores. Accruals for trade promotions are initially recorded at the time of sale of product to the customer based on an estimate of the expected levels of performance of the trade promotion, which is dependent upon factors such as historical trends with similar promotions, expectations regarding customer participation, and sales and payment trends with similar previously offered programs. Our original estimated costs of trade promotions may change in the future as a result of changes in customer participation, particularly for new programs and for programs related to the introduction of new products. We perform monthly evaluations of our


31


outstanding trade promotions, making adjustments where appropriate to reflect changes in estimates. Settlement of these liabilities typically occurs in subsequent periods primarily through an authorization process for deductions taken by a customer from amounts otherwise due to the Company. As a result, the ultimate cost of a trade promotion program is dependent on the relative success of the events and the actions and level of deductions taken by the Company’s customers for amounts they consider due to them. Final determination of the permissible deductions may take extended periods of time and could have a significant impact on the Company’s results of operations depending on how actual results of the programs compare to original estimates.
We offer coupons to consumers in the normal course of our business. Expenses associated with this activity, which we refer to as coupon redemption costs, are accrued in the period in which the coupons are offered. The initial estimates made for each coupon offering are based upon historical redemption experience rates for similar products or coupon amounts. We perform monthly evaluations of outstanding coupon accruals that compare actual redemption rates to the original estimates. We review the assumptions used in the valuation of the estimates and determine an appropriate accrual amount. Adjustments to our initial accrual may be required if actual redemption rates vary from estimated redemption rates.
Investments and Long-lived Assets, including Property, Plant and Equipment—Investments and long-livedEquipment—Long-lived assets are recorded at their respective cost basis on the date of acquisition. Buildings, equipment and leasehold improvements are depreciated on a straight-line basis over the estimated useful life of such assets. The Company reviews investments and long-lived assets, including intangibles with finite useful lives, and property, plant and equipment, whenever circumstances change such that the indicated recorded value of an asset, or asset group, may not be recoverable or has suffered another-than-temporary impairment.recoverable. Factors that may affect recoverability include changes into the planned use of equipment or software,the asset and the closing of facilitiesfacilities. The estimates implicit in a recoverability test require significant judgment on the part of management, and changes in the underlying financial strength of investments. The estimate of current value requires significant management judgment and requiresrequire assumptions that can include: future volume trends and revenue and expense growth rates developed in connection with the Company’sCompany's internal projections and annual operating plans, and in addition, external factors such as changes in macroeconomic trends. As each is management’smanagement's best estimate on then available information, resulting estimates may differ from actual cash flows and estimated fair values. When the carrying value of thean asset, or asset group, exceeds the future undiscounted cash flows, an impairment is indicated and the asset is written down to its fair value.
Goodwill and Indefinite-Lived Intangibles—Carrying values of goodwill and intangible assets with indefinite lives are reviewed for impairment at least annually, or when circumstances indicate that a possible impairment may exist. Indicators such as unexpected adverse economic factors, unanticipated technological change or competitive activities, decline in expected cash flows, slowerlower growth rates, loss of key personnel, and acts by governments and courts,changes in regulation, may signal that an asset has become impaired.


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All goodwill is assigned to reporting units, which are primarily one level below our operating segments. Goodwill is assigned to the reporting unit that benefits from the cash flows arising from each business combination. We perform ourThe Company performs its impairment tests of goodwill at the reporting unit level. The Company has 19 reporting units globally that have assigned goodwill and are thus required to be testedevaluated for impairment. The Company tests goodwill for impairment by either performing a qualitative evaluation or a two-step quantitative test. The qualitative evaluation is an assessment of factors, including reporting unit specific operating results as well as industry, market and general economic conditions, to determine whether it is more likely than not that the fair values of a reporting unit is less than its carrying amount, including goodwill. The Company may elect to bypass this qualitative assessment for some or all of its reporting units and perform a two-step quantitative test.

The Company’sCompany's estimates of fair value when testing for impairment of both goodwill and intangible assets with indefinite lives isunder the quantitative assessment are based on a discounted cash flow model as management believes forecasted cash flows are the best indicator of fair value. A number of significant assumptions and estimates are involved in the application of the discounted cash flow model, including future volume trends, revenue and expense growth rates, terminal growth rates, weighted-average cost of capital, tax rates, capital spending and working capital changes. The assumptions used in the discounted cash flow models were determined utilizing historical data, current and anticipated market conditions, product category growth rates, management plans, and market comparables.


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Most of these assumptions vary significantly among the reporting units, but generally, higher assumed growth rates and discount rates were utilized infor tests of reporting units for which the principal market is an emerging markets whenmarket compared to those for which the principal market is a developed markets.market. For each of the reporting unit and indefinite-lived intangible asset,units tested quantitatively, we used a market-participant, risk-adjusted-weighted-average cost of capital to discount the projected cash flows of those operations or assets. Such discount rates ranged from 7-16%7% to 15% in Fiscal 2011.2013. Management believes the assumptions used for the impairment evaluation are consistent with those that would be utilized by market participants performing similar valuations of our reporting units. We validated our fair values for reasonableness by comparing the sum of the fair values for all of our reporting units, including those with no assigned goodwill, to our market capitalization and a reasonable control premium.

During the fourthsecond quarter of Fiscal 2011,2013, the Company changed its annual goodwill impairment testing date from the fourth quarter to the third quarter of each year. As such, the Company completed its annual review of goodwill and indefinite-lived intangible assets. No impairments were identified during the Company’s annualthird quarter of Fiscal 2013. We performed a qualitative assessment over nine of goodwillthe Company's 19 reporting units. The results of the quantitative tests performed for these nine reporting units in prior periods were considered, and indefinite-lived intangible assets. Thethese tests each indicated that the fair values of these reporting units significantly exceeded their carrying amounts. We concluded that there were no significant events in Fiscal 2013 which had a material impact on the fair values of these reporting units.

For the reporting units which were tested quantitatively, the fair values of each reporting unit significantly exceeded their carrying values, withvalues. No impairments related to continuing operations were identified during the exceptionCompany's annual assessment of one reporting unit,goodwill.

Indefinite-lived intangible assets are tested for impairment by either performing a qualitative evaluation or a quantitative calculation of fair value and comparison to carrying amount. The qualitative evaluation is an assessment of factors including, but not limited to, changes in which there was only a minor excess.management, overall financial performance, and other entity-specific events. The goodwill associated with this reporting unit was $57 million asobjective of April 27, 2011.the qualitative evaluation is to determine whether it is more likely than not that the fair value of an indefinite-lived intangible asset is less than its carrying amount. The Company can choose to perform the qualitative assessment on none, some, or all of its indefinite-lived intangible assets. During the fourth quarter of Fiscal 2013, the Company completed its annual review of indefinite-lived intangible assets. No impairments were identified during the Company's annual assessment of indefinite-lived intangible assets.
 
Retirement Benefits—The Company sponsors pension and other retirement plans in various forms covering substantially all employees who meet eligibility requirements. Several actuarial and other factors that attempt to anticipate future events are used in calculating the expense and obligations related to the plans. These factors include assumptions about the discount rate, expected return on plan assets, turnover rates and rate of future compensation increases as determined by the Company, within certain guidelines. In addition, the Company uses best estimate assumptions, provided by actuarial consultants, for withdrawal and mortality rates to estimate benefit expense. The financial and actuarial assumptions used by the Company may differ materially from actual results due to changing market and economic conditions, higher or lower withdrawal rates or longer or shorter life spans of participants. These differences may result in a significant impact to the amount of pension expense recorded by the Company.
The Company recognized pension (income)/expense related to defined benefit programs of $27$(4) million $25, $25 million, and $6$27 million for fiscal years 2011, 2010,2013, 2012, and 2009,2011, respectively, which reflected expected return on plan assets of $229$251 million $211, $235 million, and $208$229 million, respectively. The Company contributed $22$69 million to its pension plans in Fiscal 20112013 compared

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to $540$23 million in Fiscal 20102012 and $134$22 million in Fiscal 2009.2011. The Company expects to contribute less than $40approximately $100 million to its pension plans in Fiscal 2012.2014.
One of the significant assumptions for pension plan accounting is the expected rate of return on pension plan assets. Over time, the expected rate of return on assets should approximate actual long-term returns. In developing the expected rate of return, the Company considers average real historic returns on asset classes, the investment mix of plan assets, investment manager performance and projected future returns of asset classes developed by respected advisors. When calculating the expected return on plan assets, the Company primarily uses a market-related-value of assets that spreads asset gains and losses (difference between actual return and expected return) uniformly over 3 years. The weighted average expected rate of return on plan assets used to calculate annual expense was 8.2%8.1% for the year ended April 28, 2013, and was 8.2% for the years ended April 29, 2012 and April 27, 2011 8.1% for the year end April 28, 2010, and 8.2% for year ended April 29, 2009.. For purposes of calculating Fiscal 20122014 expense, the weighted average rate of return will be approximately 8.2%8.1%.
Another significant assumption used to value benefit plans is the discount rate. The discount rate assumptions used to value pension and postretirement benefit obligations reflect the rates available on high quality fixed income investments available (in each country where the Company operates a benefit plan) as of the measurement date. The Company uses bond yields of appropriate duration for each country by matching it with the duration of plan liabilities. The weighted average discount rate used to measure the projected benefit obligation for the year ending April 27, 201128, 2013 decreased to 5.5%4.0% from 5.6%4.8% as of April 28, 2010.29, 2012.


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Deferred gains and losses result from actual experience differing from expected financial and actuarial assumptions. The pension plans currently have a deferred loss amount of $910 million$1.35 billion at April 27, 2011.28, 2013. Deferred gains and losses are amortized through the actuarial calculation into annual expense over the estimated average remaining service period of plan participants, which is currently 910 years. However, if all or almost all of a plan’s participants are inactive, deferred gains and losses are amortized through the actuarial calculation into annual expense over the estimated average remaining life expectancy of the inactive participants.
The Company’s investment policy specifies the type of investment vehicles appropriate for the Plan, asset allocation guidelines, criteria for the selection of investment managers, procedures to monitor overall investment performance as well as investment manager performance. It also provides guidelines enabling Plan fiduciaries to fulfill their responsibilities.
The Company’s defined benefit pension plans’ weighted average actual and target asset allocation at April 27, 2011 and April 28, 20102013 and weighted average target allocationApril 29, 2012 were as follows:

                 
        Target
 
  Plan Assets at  Allocation at 
Asset Category 2011  2010  2011  2010 
 
Equity securities  62%  58%  58%  63%
Debt securities  32%  29%  32%  35%
Real estate  3%  1%  9%  1%
Other(1)  3%  12%  1%  1%
                 
   100%  100%  100%  100%
                 
(1)Plan assets at April 28, 2010 in the Other asset category include 11% of cash which reflects significant cash contributions to the pension plans prior to the end of Fiscal 2010.
  Plan Assets at 
Target
Allocation at
Asset Category 2013 2012 2013 2012
Equity securities 62% 61% 58% 59%
Debt securities 29% 31% 33% 32%
Real estate 8% 7% 8% 8%
Other 1% 1% 1% 1%
  100% 100% 100% 100%

The Company also provides certain postretirement health care benefits. The postretirement health care benefit expense and obligation are determined using the Company’s assumptions regarding health care cost trend rates. The health care trend rates are developed based on historical cost data, the near-term outlook on health care trends and the likely long-term trends. The postretirement health care benefit obligation at April 27, 2011 as28, 2013 was determined using an average initial health care trend rate of 7.4%6.3% which gradually decreases to an average ultimate rate of 4.8% in 67 years. A one percentage point increase in the assumed health care cost trend rate would increase the service and interest cost components of annual expense by $2$2 million and increase the benefit obligation by $16 million.$19 million. A one percentage point decrease in the assumed health care cost trend rates would decrease the service and interest cost by $1$1 million and decrease the benefit obligation by $14 million.
$17 million.
The Patient Protection and Affordable Care Act (PPACA) was signed into law on March 23, 2010, and on March 30, 2010, the Health Care and Education Reconciliation Act of 2010 (HCERA) was signed into law, which amends certain aspects of the PPACA. Among other things, the PPACA reduces the tax benefits available to an employer that receives the Medicare Part D subsidy. As a result of the PPACA, the Company was required to recognize in Fiscal 2010 tax expense of $4 million (approximately $0.01 per share) related to reduced deductibility in future periods of the postretirement prescription drug coverage. The PPACA and HCERA (collectively referred to as the Act) will have both immediate and long-term ramifications for many employers, including the Company, that provide retiree health benefits.


34





30



Sensitivity of Assumptions
If we assumed a 100 basis point change in the following rates, the Company’s Fiscal 20112013 projected benefit obligation and expense would increase (decrease) by the following amounts (in millions):

         
  100 Basis Point
  Increase Decrease
 
Pension benefits
        
Discount rate used in determining projected benefit obligation $(359) $387 
Discount rate used in determining net pension expense $(28) $33 
Long-term rate of return on assets used in determining net pension expense $(28) $28 
Other benefits
        
Discount rate used in determining projected benefit obligation $(20) $21 
Discount rate used in determining net benefit expense $(1) $1 
 100 Basis Point
 Increase Decrease
Pension benefits   
Discount rate used in determining projected benefit obligation$(405) $509
Discount rate used in determining net pension expense$(27) $30
Long-term rate of return on assets used in determining net pension expense$(31) $31
Other benefits   
Discount rate used in determining projected benefit obligation$(22) $25
Discount rate used in determining net benefit expense$(2) $2

Income Taxes—The Company computes its annual tax rate based on the statutory tax rates and tax planning opportunities available to it in the various jurisdictions in which it earns income. Significant judgment is required in determining the Company’s annual tax rate and in evaluating uncertainty in its tax positions. The Company recognizes a benefit for tax positions that it believes will more likely than not be sustained upon examination. The amount of benefit recognized is the largest amount of benefit that the Company believes has more than a 50% probability of being realized upon settlement. The Company regularly monitors its tax positions and adjusts the amount of recognized tax benefit based on its evaluation of information that has become available since the end of its last financial reporting period. The annual tax rate includes the impact of these changes in recognized tax benefits. When adjusting the amount of recognized tax benefits the Company does not consider information that has become available after the balance sheet date, but does disclose the effects of new information whenever those effects would be material to the Company’s financial statements. The difference between the amount of benefit taken or expected to be taken in a tax return and the amount of benefit recognized for financial reporting represents unrecognized tax benefits. These unrecognized tax benefits are presented in the balance sheet principally within other non-current liabilities.
The Company records valuation allowances to reduce deferred tax assets to the amount that is more likely than not to be realized. When assessing the need for valuation allowances, the Company considers future taxable income and ongoing prudent and feasible tax planning strategies. Should a change in circumstances lead to a change in judgment about the realizability of deferred tax assets in future years, the Company would adjust related valuation allowances in the period that the change in circumstances occurs, along with a corresponding increase or charge to income.
The Company has a significant amount of undistributed earnings of foreign subsidiaries that are considered to be indefinitely reinvested or which may be remitted tax free in certain situations.reinvested. Our intent is to continue to reinvest these earnings to support our priorities for growth in international markets and our current plans do not demonstrate a need to repatriate them to fund our U.S. operations. If we decided at a later date to repatriate these funds to the U.S., the Company would be required to provide taxes on these amounts based on the applicable U.S. tax rates net of credits for foreign taxes already paid. The Company has not determined the deferred tax liability associated with these undistributed earnings, as such determination is not practicable. The Company believes it is not practicable to calculate the deferred tax liability associated with these undistributed earnings as there is a significant amount of uncertainty with respect to the tax impact resulting from the significant judgment required to analyze the amount of foreign tax credits attributable to the earnings, the potential timing of any distributions, as well as the local withholding tax and other indirect tax consequences that may arise due to the potential distribution of these earnings.


35


Input Costs
In general, the effects of cost inflation may be experienced by the Company in future periods. During Fiscals 20102013, 2012, and 2011, the Company experienced wide-spread inflationary increases in commodity input costs, which is expected to continue in Fiscal 2012.2014. Price increases and continued productivity improvements have and are expected to continue to helpmore than offset these cost increases.

31




Stock Market Information
Prior to the Fiscal 2013 year end, H. J. Heinz Company common stock iswas traded principally on The New York Stock Exchange under the symbol HNZ. The number of shareholders of record of the Company’s common stock as of May 31, 2011June 20, 2013 approximated 34,400.31,300. The closing price of the common stock on The New York Stock Exchange composite listing on April 27, 201128, 2013 was $51.23.$72.45.
As a result of the Merger, the common stock of the Company is now privately held by a subsidiary of Parent, the sole shareholder of the Company. The Company's stock is no longer traded on The New York Stock Exchange or any other stock exchange or public market.
StockHistorical stock price information for common stock by quarter follows:

         
  Stock Price Range
  High Low
 
2011
        
First $47.48  $40.00 
Second  49.95   44.35 
Third  50.77   47.51 
Fourth  51.38   46.99 
2010
        
First $38.85  $34.03 
Second  41.60   37.30 
Third  43.75   39.69 
Fourth  47.84   42.67 
 Stock Price Range
 High Low
2013 
  
First$55.48
 $52.29
Second58.56
 54.37
Third60.96
 56.77
Fourth72.70
 59.20
2012 
  
First$55.00
 $50.95
Second53.46
 48.17
Third54.82
 49.75
Fourth54.83
 51.51

Dividends
Historical information concerning dividends paid per share on our common stock by quarter follows:

 Fiscal Year Ended
 April 28, 2013 April 29, 2012
First$0.515
 $0.480
Second0.515
 0.480
Third0.515 0.480
Fourth0.515 0.480
Total$2.060
 $1.920


Payments of dividends is restricted under our Senior Credit Facilities and the indenture governing our Notes, except for under limited circumstances. We do not expect for the foreseeable future to pay dividends on our common stock, other than to enable Parent to make certain dividend payments in respect of the 9% Cumulative Perpetual Series A Preferred Stock it issued to Berkshire Hathaway. Any future determination to pay additional dividends on our common stock will be at the discretion of our Board of Directors and will depend upon many factors, including our financial condition, earnings, capital requirements of our businesses, covenants associated with certain debt obligations, legal requirements, regulatory constraints, industry practice and other factors that the Board of Directors deems relevant.


32



Performance Graph
The following graph compares the cumulative total shareholder return on the Company's Common Stock over the five preceding fiscal years with the cumulative total shareholder return on the Standard & Poor's 500 Packaged Foods and Meats Index and the return on the Standard & Poor's 500 Index, assuming an investment of $100 in each at their closing prices on April 30, 2008 and reinvestment of dividends.
 2008 2009 2010 2011 2012 2013
H.J. Heinz Company100.00
 75.19
 104.94
 122.04
 131.34
 185.28
S&P 500100.00
 64.74
 90.14
 104.63
 110.69
 127.65
S&P 500 Packaged Foods & Meats Index100.00
 78.32
 109.77
 127.72
 145.05
 185.55

Item 7A.Quantitative and Qualitative Disclosures About Market Risk.
This information is set forth in this report in Item 7—“Management’s Discussion and Analysis of Financial Condition and Results of Operations” on pages 2723 through 29.25.


36


33



Item 8.Financial Statements and Supplementary Data.

TABLE OF CONTENTS

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40
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34




Report of Management on Internal Control over Financial Reporting
Management is responsible for establishing and maintaining adequate internal control over financial reporting for the Company. Internal control over financial reporting refers to the process designed by, or under the supervision of, our Chief Executive Officer and Chief Financial Officer, and effected by our Board of Directors, management and other personnel, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles in the United States of America, and includes those policies and procedures that:
(1) Pertain to the maintenance of records that, in reasonable detail, accurately and fairly reflect the transactions and dispositions of the assets of the Company;
(2) Provide reasonable assurance that transactions are recorded as necessary to permit preparation of financial statements in accordance with generally accepted accounting principles;
(3) Provide reasonable assurance that receipts and expenditures of the Company are being made only in accordance with authorizations of management and directors of the Company; and
(4) Provide reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use or disposition of the Company’s assets that could have a material effect on the financial statements.
Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. Also, projections of any evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate because of changes in conditions, or that the degree of compliance with the policies or procedures may deteriorate.
Management has used the framework set forth in the report entitled “Internal Control—Integrated Framework” published by the Committee of Sponsoring Organizations of the Treadway Commission to evaluate the effectiveness of the Company’s internal control over financial reporting, as required by Section 404 of the Sarbanes-Oxley Act. This evaluation excluded the business of Coniexpress S.A. Industrias Alimenticias (Coniexpress S.A.) which was acquired on April 1, 2011. As of April 27, 2011, Coniexpress S.A.’s total assets represented 6.6% of our total consolidated assets as of fiscal year end. Based on this evaluation, management has concluded that the Company’s internal control over financial reporting was effective as of the end of the most recent fiscal year. PricewaterhouseCoopers LLP, an independent registered public accounting firm, audited the effectiveness of the Company’s internal control over financial reporting as of April 27, 2011,28, 2013, as stated in their report which appears herein.

/s/  William R. Johnson
/s/  Bernardo Hees
Chief Executive Officer
/s/  Paulo Basilio
Chief Financial Officer

July 9, 2013


Chairman, President and
Chief Executive Officer
/s/  Arthur B. Winkleblack35

Executive Vice President and
Chief Financial Officer
June 16, 2011


38




Report of Independent Registered Public Accounting Firm
To the Board of Directors and ShareholdersShareholder of
H. J. Heinz Company:
In our opinion, the consolidated financial statements listed in the index appearing under Item 15(a)(1) present fairly, in all material respects, the financial position of H. J. Heinz Company and its subsidiaries at April 27, 2011 and April 28, 2010,2013 and April 29, 2012, and the results of their operations and their cash flows for each of the three years in the period ended April 27, 201128, 2013 in conformity with accounting principles generally accepted in the United States of America. In addition, in our opinion, the financial statement schedule listed in the index appearing under Item 15(a)(2) presents fairly, in all material respects, the information set forth therein when read in conjunction with the related consolidated financial statements. Also in our opinion, the Company maintained, in all material respects, effective internal control over financial reporting as of April 27, 2011,28, 2013, based on criteria established inInternal Control—Integrated Frameworkissued by the Committee of Sponsoring Organizations of the Treadway Commission (COSO). The Company’s management is responsible for these financial statements and financial statement schedule, for maintaining effective internal control over financial reporting and for its assessment of the effectiveness of internal control over financial reporting, included in the Report of Management on Internal Control over Financial Reporting appearing under Item 8. Our responsibility is to express opinions on these financial statements, on the financial statement schedule, and on the Company’s internal control over financial reporting based on our integrated audits. We conducted our audits in accordance with the standards of the Public Company Accounting Oversight Board (United States). Those standards require that we plan and perform the audits to obtain reasonable assurance about whether the financial statements are free of material misstatement and whether effective internal control over financial reporting was maintained in all material respects. Our audits of the financial statements included examining, on a test basis, evidence supporting the amounts and disclosures in the financial statements, assessing the accounting principles used and significant estimates made by management, and evaluating the overall financial statement presentation. Our audit of internal control over financial reporting included obtaining an understanding of internal control over financial reporting, assessing the risk that a material weakness exists, and testing and evaluating the design and operating effectiveness of internal control based on the assessed risk. Our audits also included performing such other procedures as we considered necessary in the circumstances. We believe that our audits provide a reasonable basis for our opinions.
A company’s internal control over financial reporting is a process designed to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles. A company’s internal control over financial reporting includes those policies and procedures that (i) pertain to the maintenance of records that, in reasonable detail, accurately and fairly reflect the transactions and dispositions of the assets of the company; (ii) provide reasonable assurance that transactions are recorded as necessary to permit preparation of financial statements in accordance with generally accepted accounting principles, and that receipts and expenditures of the company are being made only in accordance with authorizations of management and directors of the company; and (iii) provide reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use, or disposition of the company’s assets that could have a material effect on the financial statements.
Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. Also, projections of any evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate because of changes in conditions, or that the degree of compliance with the policies or procedures may deteriorate.

As described in the Report of Management on Internal Control over Financial Reporting, management has excluded Coniexpress S.A. Industrias Alimenticias (Coniexpress S.A.) from its assessment of internal control over financial reporting as of April 27, 2011 because it was acquired by the Company in a purchase business combination on April 1, 2011. We have also excluded Coniexpress S.A. from our audit of internal control over financial reporting. Coniexpress S.A. is a majority-owned subsidiary whose total assets represent 6.6% of the Company’s total consolidated assets as of April 27, 2011.
/s/  PPricewaterhouseCoopersRICEWATERHOUSECOOPERS LLP

Pittsburgh, Pennsylvania
June 16, 2011July 9, 2013


39



36



H. J. Heinz Company and Subsidiaries
             
  Fiscal Year Ended 
  April 27, 2011
  April 28, 2010
  April 29, 2009
 
  (52 Weeks)  (52 Weeks)  (52 Weeks) 
  (In thousands, except per share amounts) 
 
Sales $10,706,588  $10,494,983  $10,011,331 
Cost of products sold  6,754,048   6,700,677   6,442,075 
             
Gross profit  3,952,540   3,794,306   3,569,256 
Selling, general and administrative expenses  2,304,350   2,235,078   2,066,810 
             
Operating income  1,648,190   1,559,228   1,502,446 
Interest income  22,565   45,137   64,150 
Interest expense  275,398   295,711   339,635 
Other (expense)/income, net  (21,188)  (18,200)  92,922 
             
Income from continuing operations before income taxes  1,374,169   1,290,454   1,319,883 
Provision for income taxes  368,221   358,514   375,483 
             
Income from continuing operations  1,005,948   931,940   944,400 
Loss from discontinued operations, net of tax     (49,597)  (6,439)
             
Net income  1,005,948   882,343   937,961 
Less: Net income attributable to the noncontrolling interest  16,438   17,451   14,889 
             
Net income attributable to H. J. Heinz Company $989,510  $864,892  $923,072 
             
Income/(loss) per common share:            
Diluted            
Continuing operations attributable to H. J. Heinz Company common shareholders $3.06  $2.87  $2.91 
Discontinued operations attributable to H. J. Heinz Company common shareholders     (0.16)  (0.02)
             
Net income attributable to H. J. Heinz Company common shareholders $3.06  $2.71  $2.89 
             
Average common shares outstanding—diluted  323,042   318,113   318,063 
             
Basic            
Continuing operations attributable to H. J. Heinz Company common shareholders $3.09  $2.89  $2.95 
Discontinued operations attributable to H. J. Heinz Company common shareholders     (0.16)  (0.02)
             
Net income attributable to H. J. Heinz Company common shareholders $3.09  $2.73  $2.93 
             
Average common shares outstanding—basic  320,118   315,948   313,747 
             
Cash dividends per share $1.80  $1.68  $1.66 
             
Amounts attributable to H. J. Heinz Company common shareholders:            
Income from continuing operations, net of tax $989,510  $914,489  $929,511 
Loss from discontinued operations, net of tax     (49,597)  (6,439)
             
Net income $989,510  $864,892  $923,072 
             
 Fiscal Year Ended
 April 28, 2013 April 29, 2012 April 27, 2011
 (52 Weeks) (52 1/2 Weeks) (52 Weeks)
 (In thousands, except per share amounts)
Sales$11,528,886
 $11,507,572
 $10,558,636
Cost of products sold7,333,416
 7,512,783
 6,614,259
Gross profit4,195,470
 3,994,789
 3,944,377
Selling, general and administrative expenses2,533,819
 2,492,482
 2,256,739
Operating income1,661,651
 1,502,307
 1,687,638
Interest income27,795
 34,547
 22,548
Interest expense283,607
 293,009
 272,660
Other expense, net(62,196) (7,756) (21,204)
Income from continuing operations before income taxes1,343,643
 1,236,089
 1,416,322
Provision for income taxes241,598
 244,966
 370,817
Income from continuing operations1,102,045
 991,123
 1,045,505
Loss from discontinued operations, net of tax(74,712) (51,215) (39,557)
Net income1,027,333
 939,908
 1,005,948
Less: Net income attributable to the noncontrolling interest14,430
 16,749
 16,438
Net income attributable to H. J. Heinz Company$1,012,903
 $923,159
 $989,510
Income/(loss) per common share: 
  
  
Diluted 
  
  
Continuing operations attributable to H. J. Heinz Company common shareholders$3.37
 $3.01
 $3.18
Discontinued operations attributable to H. J. Heinz Company common shareholders(0.23) (0.16) (0.12)
Net income attributable to H. J. Heinz Company common shareholders$3.14
 $2.85
 $3.06
Average common shares outstanding—diluted323,172
 323,321
 323,042
Basic 
  
  
Continuing operations attributable to H. J. Heinz Company common shareholders$3.39
 $3.03
 $3.21
Discontinued operations attributable to H. J. Heinz Company common shareholders(0.23) (0.16) (0.12)
Net income attributable to H. J. Heinz Company common shareholders$3.16
 $2.87
 $3.09
Average common shares outstanding—basic320,662
 320,686
 320,118
Cash dividends per share$2.06
 $1.92
 $1.80
Amounts attributable to H. J. Heinz Company common shareholders: 
  
  
Income from continuing operations, net of tax$1,087,615
 $974,374
 $1,029,067
Loss from discontinued operations, net of tax(74,712) (51,215) (39,557)
Net income$1,012,903
 $923,159
 $989,510
(Per share amounts may not add due to rounding)

See Notes to Consolidated Financial Statements


40



37




H. J. Heinz Company and Subsidiaries


Consolidated Balance SheetsStatements of Comprehensive Income

         
  April 27,
  April 28,
 
  2011  2010 
  (In thousands) 
 
Assets
        
Current assets:        
Cash and cash equivalents $724,311  $483,253 
Trade receivables (net of allowances: 2011—$10,909 and 2010—$10,196)  1,039,064   794,845 
Other receivables (net of allowances: 2011—$503 and 2010—$268)  225,968   250,493 
Inventories:        
Finished goods andwork-in-process
  1,165,069   979,543 
Packaging material and ingredients  286,477   269,584 
         
Total inventories  1,451,546   1,249,127 
Prepaid expenses  159,521   130,819 
Other current assets  153,132   142,588 
         
Total current assets  3,753,542   3,051,125 
         
Property, plant and equipment:        
Land  85,457   77,248 
Buildings and leasehold improvements  1,019,311   842,346 
Equipment, furniture and other  4,119,947   3,546,046 
         
   5,224,715   4,465,640 
Less accumulated depreciation  2,719,632   2,373,844 
         
Total property, plant and equipment, net  2,505,083   2,091,796 
         
Other non-current assets:        
Goodwill  3,298,441   2,770,918 
Trademarks, net  1,156,221   895,138 
Other intangibles, net  442,563   402,576 
Other non-current assets  1,074,795   864,158 
         
Total other non-current assets  5,972,020   4,932,790 
         
Total assets $12,230,645  $10,075,711 
         
  Fiscal Year Ended
  April 28, 2013 April 29, 2012 April 27, 2011
  (52 Weeks) (52 1/2 Weeks) (52 Weeks)
  (In thousands)
Net income $1,027,333
 $939,908
 $1,005,948
Other comprehensive income/(loss), net of tax:      
Foreign currency translation adjustments (228,980) (377,491) 567,876
Net pension and post-retirement benefit (losses)/gains (189,302) (258,079) 77,298
Reclassification of net pension and post-retirement benefit losses to net income 54,833
 56,813
 53,353
Net deferred (losses)/gains on derivatives from periodic revaluations (11,743) 30,377
 9,395
Net deferred losses/(gains) on derivatives reclassified to earnings 29,608
 (13,811) (20,794)
Total comprehensive income 681,749
 377,717
 1,693,076
Comprehensive loss/(income) attributable to the noncontrolling interest 1,344
 734
 (21,373)
Comprehensive income attributable to H.J. Heinz Company $683,093
 $378,451
 $1,671,703

See Notes to Consolidated Financial Statements


41



38




H. J. Heinz Company and Subsidiaries

Consolidated Balance Sheets
         
  April 27,
  April 28,
 
  2011  2010 
  (In thousands) 
 
Liabilities and Equity
        
Current liabilities:        
Short-term debt $87,800  $43,853 
Portion of long-term debt due within one year  1,447,132   15,167 
Trade payables  1,337,620   1,007,517 
Other payables  162,047   121,997 
Accrued marketing  313,389   288,579 
Other accrued liabilities  715,147   667,653 
Income taxes  98,325   30,593 
         
Total current liabilities  4,161,460   2,175,359 
         
Long-term debt and other non-current liabilities:        
Long-term debt  3,078,128   4,559,152 
Deferred income taxes  897,179   665,089 
Non-pension post-retirement benefits  216,172   216,423 
Other non-current liabilities  570,571   511,192 
         
Total long-term debt and other non-current liabilities  4,762,050   5,951,856 
         
Redeemable noncontrolling interest  124,669    
Equity:        
Capital stock:        
Third cumulative preferred, $1.70 first series, $10 par value(1)  69   70 
Common stock, 431,096 shares issued, $0.25 par value  107,774   107,774 
         
   107,843   107,844 
Additional capital  629,367   657,596 
Retained earnings  7,264,678   6,856,033 
         
   8,001,888   7,621,473 
Less:        
Treasury shares, at cost (109,818 shares at April 27, 2011 and 113,404 shares at April 28, 2010)  4,593,362   4,750,547 
Accumulated other comprehensive loss  299,564   979,581 
         
Total H.J. Heinz Company shareholders’ equity  3,108,962   1,891,345 
Noncontrolling interest  73,504   57,151 
         
Total equity  3,182,466   1,948,496 
         
Total liabilities and equity $12,230,645  $10,075,711 
         
 April 28,
2013
 April 29,
2012
 (In thousands)
Assets 
  
Current assets: 
  
Cash and cash equivalents$2,476,699
 $1,330,441
Trade receivables (net of allowances: 2013—$7,957 and 2012—$10,680)872,864
 815,600
Other receivables (net of allowances: 2013—$360 and 2012—$607)200,988
 177,910
Inventories: 
  
Finished goods and work-in-process1,076,779
 1,082,317
Packaging material and ingredients255,918
 247,034
Total inventories1,332,697
 1,329,351
Prepaid expenses160,658
 174,795
Other current assets91,656
 54,139
Total current assets5,135,562
 3,882,236
Property, plant and equipment: 
  
Land78,800
 81,185
Buildings and leasehold improvements996,719
 1,009,379
Equipment, furniture and other4,283,570
 4,175,997
 5,359,089
 5,266,561
Less accumulated depreciation2,900,288
 2,782,423
Total property, plant and equipment, net2,458,801
 2,484,138
Other non-current assets: 
  
Goodwill3,079,250
 3,185,527
Trademarks, net1,037,283
 1,090,892
Other intangibles, net378,187
 407,802
Other non-current assets849,924
 932,698
Total other non-current assets5,344,644
 5,616,919
Total assets$12,939,007
 $11,983,293
(1)The preferred stock outstanding is convertible at a rate of one share of preferred stock into 15 shares of common stock. The Company can redeem the stock at $28.50 per share. As of April 27, 2011, there were authorized, but unissued, 2,200 shares of third cumulative preferred stock for which the series had not been designated.

See Notes to Consolidated Financial Statements


42


39



H. J. Heinz Company and Subsidiaries
Consolidated Balance Sheets
 April 28,
2013
 April 29,
2012
 (In thousands)
Liabilities and Equity 
  
Current liabilities: 
  
Short-term debt$1,137,181
 $46,460
Portion of long-term debt due within one year1,023,212
 200,248
Trade payables1,310,009
 1,202,398
Other payables182,828
 146,414
Accrued marketing313,930
 303,132
Other accrued liabilities705,482
 647,769
Income taxes114,230
 101,540
Total current liabilities4,786,872
 2,647,961
Long-term debt and other non-current liabilities: 
  
Long-term debt3,848,339
 4,779,981
Deferred income taxes678,565
 817,928
Non-pension post-retirement benefits240,319
 231,452
Other non-current liabilities506,562
 581,390
Total long-term debt and other non-current liabilities5,273,785
 6,410,751
Commitments and contingent liabilities (See Note 18)

 

Redeemable noncontrolling interest29,529
 113,759
Equity: 
  
Capital stock: 
  
Third cumulative preferred, $1.70 first series, $10 par value
 61
Common stock, 431,096 shares issued, $0.25 par value107,774
 107,774
 107,774
 107,835
Additional capital608,504
 594,608
Retained earnings7,907,033
 7,567,278
 8,623,311
 8,269,721
Less: 
  
Treasury shares, at cost (109,831 shares at April 28, 2013 and 110,870 shares at April 29, 2012)4,647,242
 4,666,404
Accumulated other comprehensive loss1,174,538
 844,728
Total H.J. Heinz Company shareholders’ equity2,801,531
 2,758,589
Noncontrolling interest47,290
 52,233
Total equity2,848,821
 2,810,822
Total liabilities and equity$12,939,007
 $11,983,293



See Notes to Consolidated Financial Statements


40



H. J. Heinz Company and Subsidiaries
Consolidated Statements of Equity
                         
  April 27, 2011  April 28, 2010  April 29, 2009 
  Shares  Dollars  Shares  Dollars  Shares  Dollars 
     (Amounts in thousands, expect per share amounts)    
 
PREFERRED STOCK
                        
Balance at beginning of year  7  $70   7  $70   7  $72 
Conversion of preferred into common stock     (1)           (2)
                         
Balance at end of year  7   69   7   70   7   70 
                         
Authorized shares- April 27, 2011  7                     
                         
COMMON STOCK
                        
Balance at beginning of year  431,096   107,774   431,096   107,774   431,096   107,774 
                         
Balance at end of year  431,096   107,774   431,096   107,774   431,096   107,774 
                         
Authorized shares- April 27, 2011  600,000                     
                         
ADDITIONAL CAPITAL
                        
Balance at beginning of year      657,596       737,917       617,811 
Conversion of preferred into common stock      (39)      (29)      (95)
Stock options exercised, net of shares tendered for payment      (26,482)(4)      (21,717)(4)      98,736(4)
Stock option expense      9,447       7,897       9,405 
Restricted stock unit activity      (8,119)      (9,698)      (538)
Tax settlement(1)                    8,537 
Purchase of subsidiary shares from noncontrolling interests(2)      (2,411)      (54,209)       
Other, net(3)      (625)      (2,565)      4,061 
                         
Balance at end of year      629,367       657,596       737,917 
                         
RETAINED EARNINGS
                        
Balance at beginning of year      6,856,033       6,525,719       6,129,008 
Net income attributable to H.J. Heinz Company      989,510       864,892       923,072 
Cash dividends:                        
Preferred (per share $1.70 per share in 2011, 2010 and 2009)      (12)      (9)      (12)
Common (per share $1.80, $1.68, and $1.66 in 2011, 2010 and 2009, respectively)      (579,606)      (533,543)      (525,281)
Other(5)      (1,247)      (1,026)      (1,068)
                         
Balance at end of year      7,264,678       6,856,033       6,525,719 
                         
TREASURY STOCK
                        
Balance at beginning of year  (113,404)  (4,750,547)  (116,237)  (4,881,842)  (119,628)  (4,905,755)
Shares reacquired  (1,425)  (70,003)        (3,650)  (181,431)
Conversion of preferred into common stock  1   40   1   29   3   97 
Stock options exercised, net of shares tendered for payment  4,495   203,196   2,038   94,315   6,179   178,559 
Restricted stock unit activity  296   13,756   470   21,864   485   15,026 
Other, net(3)  218   10,196   324   15,087   374   11,662 
                         
Balance at end of year  (109,819) $(4,593,362)  (113,404) $(4,750,547)  (116,237) $(4,881,842)
                         
 April 28, 2013 April 29, 2012 April 27, 2011 
 Shares Dollars Shares Dollars Shares Dollars 
 (In thousands, except per share amounts)
PREFERRED STOCK 
  
  
  
  
  
 
Balance at beginning of year6
 $61
 7
 $69
 7
 $70
 
Conversion of preferred into common stock(6) (61) (1) (8) 
 (1) 
Balance at end of year
 
 6
 61
 7
 69
 
Authorized shares- April 28, 2013
  
  
  
  
  
 
COMMON STOCK 
  
  
  
  
  
 
Balance at beginning of year431,096
 107,774
 431,096
 107,774
 431,096
 107,774
 
Balance at end of year431,096
 107,774
 431,096
 107,774
 431,096
 107,774
 
Authorized shares- April 28, 2013600,000
  
  
  
  
  
 
ADDITIONAL CAPITAL 
  
  
  
  
  
 
Balance at beginning of year 
 594,608
  
 629,367
  
 657,596
 
Conversion of preferred into common stock 
 (3,600)  
 (539)  
 (39) 
Stock options exercised, net of shares tendered for payment 
 (7,204)
(3) 
 
 (15,220)
(3) 
 
 (26,482)
(3) 
Stock option expense 
 10,088
  
 10,864
  
 9,447
 
Restricted stock unit activity 
 (5,837)  
 4,305
  
 (8,119) 
Purchase of subsidiary shares from noncontrolling interests(1)
 
 18,956
  
 (34,483)  
 (2,411) 
Other, net(2)
 
 1,493
  
 314
  
 (625) 
Balance at end of year 
 608,504
  
 594,608
  
 629,367
 
RETAINED EARNINGS 
  
  
  
  
  
 
Balance at beginning of year 
 7,567,278
  
 7,264,678
  
 6,856,033
 
Net income attributable to H.J. Heinz Company 
 1,012,903
  
 923,159
  
 989,510
 
Cash dividends: 
  
  
  
  
  
 
Preferred (per share $1.70 per share in 2013, 2012 and 2011) 
 (8)  
 (9)  
 (12) 
Common (per share $2.06, $1.92, and $1.80 in 2013, 2012 and 2011, respectively) 
 (665,683)  
 (619,095)  
 (579,606) 
Purchase of subsidiary shares from noncontrolling interests(1)
  (7,703)   
   
 
Other(4)
 
 246
  
 (1,455)  
 (1,247) 
Balance at end of year 
 7,907,033
  
 7,567,278
  
 7,264,678
 
TREASURY STOCK 
  
  
  
  
  
 
Balance at beginning of year(110,871) (4,666,404) (109,819) (4,593,362) (113,404) (4,750,547) 
Shares reacquired(2,431) (139,069) (3,860) (201,904) (1,425) (70,003) 
Conversion of preferred into common stock79
 3,661
 12
 547
 1
 40
 
Stock options exercised, net of shares tendered for payment2,802
 127,084
 2,298
 105,144
 4,495
 203,196
 
Restricted stock unit activity443
 20,618
 303
 14,087
 296
 13,756
 
Other, net(2)
148
 6,868
 195
 9,084
 218
 10,196
 
Balance at end of year(109,830) $(4,647,242) (110,871) $(4,666,404) (109,819) $(4,593,362) 


(1)See Note No. 65 for further details.
(2)See Note No. 4 for further details.
(3)Includes activity of the Global Stock Purchase Plan.
(4)(3)Includes income tax benefit resulting from exercised stock options.
(5)(4)Includes adoption of the measurement date provisions of accounting guidance for defined benefit pension and other postretirement plans and unpaid dividend equivalents on restricted stock units.
(6)(5)
Comprised of unrealized translation adjustment of $337,075,$(236,411), pension and post-retirement benefits net prior service cost of $(7,232)$(10,077) and net losses of $(619,708)$(952,578), and deferred net gainslosses on derivative financial instruments of $(9,699)$24,528.

See Notes to Consolidated Financial Statements


43



41



H. J. Heinz Company and Subsidiaries
Consolidated Statements of Equity
                         
  April 27, 2011  April 28, 2010  April 29, 2009 
  Shares  Dollars  Shares  Dollars  Shares  Dollars 
  (Amounts in thousands, expect per share amounts) 
 
OTHER COMPREHENSIVE (LOSS)/INCOME
                        
Balance at beginning of year     $(979,581)     $(1,269,700)     $(61,090)
Net pension and post-retirement benefit gains/(losses)      77,355       78,871       (301,347)
Reclassification of net pension and post-retirement benefit losses to net income      53,353       38,903       24,744 
Unrealized translation adjustments      563,060       193,600       (944,439)
Net change in fair value of cash flow hedges      9,790       (32,488)      33,204 
Net hedging (gains)/losses reclassified into earnings      (21,365)      13,431       (20,772)
Purchase of subsidiary shares from noncontrolling interests(2)      (2,176)      (2,198)       
                         
Balance at end of year      (299,564)(6)      (979,581)      (1,269,700)
                         
TOTAL H.J. HEINZ COMPANY SHAREHOLDERS’ EQUITY
      3,108,962       1,891,345       1,219,938 
                         
NONCONTROLLING INTEREST
                        
Balance at beginning of year      57,151       59,167       65,727 
Net income attributable to the noncontrolling interest      16,438       17,451       14,889 
Other comprehensive income, net of tax:                        
Net pension and post-retirement benefit losses      (57)      (1,266)      (464)
Unrealized translation adjustments      4,816       8,411       (8,110)
Net change in fair value of cash flow hedges      (395)      (788)      131 
Net hedging losses/(gains) reclassified into earnings      571       254       (56)
Purchase of subsidiary shares from noncontrolling interests(2)      (1,750)      (5,467)       
Dividends paid to noncontrolling interest      (3,270)      (20,611)      (12,950)
                         
Balance at end of year      73,504       57,151       59,167 
                         
TOTAL EQUITY
     $3,182,466      $1,948,496      $1,279,105 
                         
COMPREHENSIVE INCOME
                        
Net income     $1,005,948      $882,343      $937,961 
Other comprehensive income, net of tax:                        
Net pension and post-retirement benefit gains/(losses)      77,298       77,605       (301,811)
Reclassification of net pension and post-retirement benefit losses to net income      53,353       38,903       24,744 
Unrealized translation adjustments      567,876       202,011       (952,549)
Net change in fair value of cash flow hedges      9,395       (33,276)      33,335 
Net hedging (gains)/losses reclassified into earnings      (20,794)      13,685       (20,828)
                         
Total comprehensive income/(loss)      1,693,076       1,181,271       (279,148)
Comprehensive income attributable to the noncontrolling interest      (21,373)      (24,062)      (6,390)
                         
Comprehensive income/(loss) attributable to H.J. Heinz Company     $1,671,703      $1,157,209      $(285,538)
                         
Note: See Footnote explanations on Page 43.                        
 April 28, 2013 April 29, 2012 April 27, 2011 
 Shares Dollars Shares Dollars Shares Dollars 
 (In thousands, except per share amounts) 
OTHER COMPREHENSIVE (LOSS)/INCOME   
    
    
 
Balance at beginning of year  $(844,728)   $(299,564)   $(979,581) 
Net pension and post-retirement benefit (losses)/gains  (189,294)   (258,067)   77,355
 
Reclassification of net pension and post-retirement benefit losses to net income  54,833
   56,813
   53,353
 
Foreign currency translation adjustments  (197,126)   (359,771)   563,060
 
Net deferred (losses)/gains on derivatives from periodic valuations  (11,736)   30,405
   9,790
 
Net deferred losses/(gains) on derivatives reclassified to earnings  29,646
   (14,088)   (21,365) 
Purchase of subsidiary shares from noncontrolling interests(1)
  (16,133)   (456)   (2,176) 
Balance at end of year  (1,174,538)
(5) 
  (844,728)   (299,564) 
TOTAL H.J. HEINZ COMPANY SHAREHOLDERS’ EQUITY  2,801,531
   2,758,589
   3,108,962
 
NONCONTROLLING INTEREST   
    
    
 
Balance at beginning of year  52,233
   73,504
   57,151
 
Net income attributable to the noncontrolling interest  12,925
   15,884
   16,438
 
Other comprehensive income/(loss), net of tax:   
    
    
 
Net pension and post-retirement benefit losses  (8)   (12)   (57) 
Foreign currency translation adjustments  (5,232)   (5,945)   4,816
 
Net deferred losses) on derivatives from periodic valuations  (7)   (28)   (395) 
Net deferred losses on derivatives reclassified to earnings  (38)   277
   571
 
Purchase of subsidiary shares from noncontrolling interests(1)
  
   (19,885)   (1,750) 
Dividends paid to noncontrolling interest  (12,583)   (11,562)   (3,270) 
Balance at end of year  47,290
   52,233
   73,504
 
TOTAL EQUITY  $2,848,821
   $2,810,822
   $3,182,466
 
Note: See Footnote explanations on Page 41.   
    
    
 

See Notes to Consolidated Financial Statements


44



42



H. J. Heinz Company and Subsidiaries
             
  Fiscal Year Ended 
  April 27,
  April 28,
  April 29,
 
  2011
  2010
  2009
 
  (52 Weeks)  (52 Weeks)  (52 Weeks) 
  (Dollars in thousands) 
 
Operating activities:
            
Net income $1,005,948  $882,343  $937,961 
Adjustments to reconcile net income to cash provided by operating activities:            
Depreciation  255,227   254,528   241,294 
Amortization  43,433   48,308   40,081 
Deferred tax provision  153,725   220,528   108,950 
Net losses/(gains) on disposals     44,860   (6,445)
Pension contributions  (22,411)  (539,939)  (133,714)
Other items, net  98,172   90,938   (85,029)
Changes in current assets and liabilities, excluding effects of acquisitions and divestitures:            
Receivables (includes proceeds from securitization)  (91,057)  121,387   (10,866)
Inventories  (80,841)  48,537   50,731 
Prepaid expenses and other current assets  (1,682)  2,113   996 
Accounts payable  233,339   (2,805)  (62,934)
Accrued liabilities  (60,862)  96,533   24,641 
Income taxes  50,652   (5,134)  61,216 
             
Cash provided by operating activities  1,583,643   1,262,197   1,166,882 
             
Investing activities:
            
Capital expenditures  (335,646)  (277,642)  (292,121)
Proceeds from disposals of property, plant and equipment  13,158   96,493   5,407 
Acquisitions, net of cash acquired  (618,302)  (11,428)  (293,898)
Proceeds from divestitures  1,939   18,637   13,351 
Change in restricted cash  (5,000)  192,736   (192,736)
Other items, net  (5,781)  (5,353)  (1,197)
             
Cash (used for)/provided by investing activities  (949,632)  13,443   (761,194)
             
Financing activities:
            
Payments on long-term debt  (45,766)  (630,394)  (427,417)
Proceeds from long-term debt  229,851   447,056   853,051 
Net payments on commercial paper and short-term debt  (193,200)  (427,232)  (483,666)
Dividends  (579,618)  (533,552)  (525,293)
Purchases of treasury stock  (70,003)     (181,431)
Exercise of stock options  154,774   67,369   264,898 
Acquisition of subsidiary shares from noncontrolling interests  (6,338)  (62,064)   
Other items, net  27,791   (9,099)  (16,478)
             
Cash used for financing activities  (482,509)  (1,147,916)  (516,336)
             
Effect of exchange rate changes on cash and cash equivalents  89,556   (17,616)  (133,894)
             
Net increase/(decrease) in cash and cash equivalents  241,058   110,108   (244,542)
Cash and cash equivalents at beginning of year  483,253   373,145   617,687 
             
Cash and cash equivalents at end of year $724,311  $483,253  $373,145 
             
 Fiscal Year Ended
 April 28,
2013
 April 29,
2012
 April 27,
2011
 (52 Weeks) (52 1/2 Weeks) (52 Weeks)
Operating Activities(In thousands)
Net income$1,027,333
 $939,908
 $1,005,948
Adjustments to reconcile net income to cash provided by operating activities: 
  
  
Depreciation302,057
 295,718
 255,227
Amortization46,853
 47,075
 43,433
Deferred tax (benefit)/provision(87,265) (94,816) 153,725
Net losses on divestitures19,532
 
 
Impairment on assets held for sale36,000
 
 
Pension contributions(69,388) (23,469) (22,411)
Asset write-downs from Fiscal 2012 productivity initiatives
 58,736
 
Other items, net84,834
 75,375
 98,172
Changes in current assets and liabilities, excluding effects of acquisitions and divestitures: 
  
  
Receivables (includes proceeds from securitization)(166,239) 171,832
 (91,057)
Inventories(49,468) 60,919
 (80,841)
Prepaid expenses and other current assets14,111
 (11,584) (1,682)
Accounts payable168,898
 (72,352) 233,339
Accrued liabilities71,846
 (20,008) (60,862)
Income taxes(9,141) 65,783
 50,652
Cash provided by operating activities1,389,963
 1,493,117
 1,583,643
Investing activities: 
  
  
Capital expenditures(399,098) (418,734) (335,646)
Proceeds from disposals of property, plant and equipment18,986
 9,817
 13,158
Acquisitions, net of cash acquired
 (3,250) (618,302)
Proceeds from divestitures16,787
 3,828
 1,939
Sale of short-term investments
 56,780
 
Change in restricted cash3,994
 (39,052) (5,000)
Other items, net(13,789) (11,394) (5,781)
Cash used for by investing activities(373,120) (402,005) (949,632)
Financing activities: 
  
  
Payments on long-term debt(224,079) (1,440,962) (45,766)
Proceeds from long-term debt205,350
 1,912,467
 229,851
Net proceeds/(payments) on commercial paper and short-term debt1,089,882
 (42,543) (193,200)
Dividends(665,691) (619,104) (579,618)
Purchases of treasury stock(139,069) (201,904) (70,003)
Exercise of stock options113,477
 82,714
 154,774
Acquisition of subsidiary shares from noncontrolling interests(80,132) (54,824) (6,338)
Earn-out settlement(44,547) 
 
Other items, net1,736
 1,321
 27,791
Cash provided by/(used for) financing activities256,927
 (362,835) (482,509)
Effect of exchange rate changes on cash and cash equivalents(127,512) (122,147) 89,556
Net increase in cash and cash equivalents1,146,258
 606,130
 241,058
Cash and cash equivalents at beginning of year1,330,441
 724,311
 483,253
Cash and cash equivalents at end of year$2,476,699
 $1,330,441
 $724,311
See Notes to Consolidated Financial Statements


45


43



H. J. Heinz Company and Subsidiaries

1.Significant Accounting Policies
Merger Agreement with Berkshire Hathaway and 3G Capital:
On June 7, 2013, the Company was acquired by H.J. Heinz Holding Corporation (formerly known as Hawk Acquisition Holding Corporation) (“Parent”), a Delaware corporation controlled by 3G Special Situations Fund III, L.P. and Berkshire Hathaway, (together the “Sponsors”), pursuant to the Agreement and Plan of Merger, dated February 13, 2013 ("Merger Agreement"), as amended by the Amendment, by and among the Company, Parent and Hawk Acquisition Sub, Inc. ("Merger Subsidiary"), in a transaction hereinafter referred to as the “Merger.” As a result of the Merger, all issued and outstanding shares of our common stock outstanding immediately prior to the effective time of the Merger was converted into the right to receive $72.50 in cash, without interest and less applicable withholding taxes thereon, and the Company continued as the surviving corporation in the Merger, becoming an indirect wholly owned subsidiary of Parent. The total aggregate value of the acquisition consideration was approximately $28.75 billion, including the assumption of the Company's outstanding debt. See Note 21, “Subsequent Events” in Item 8 – “Financial Statements and Supplementary Data” for additional information.
Fiscal Year:
H. J. HeinzThe Company (the “Company”) operates on a 52-week52-week or 53-week53-week fiscal year endingend. On March 14, 2012, the Board of Directors of the Company authorized a change in the Company's fiscal year end from the Wednesday nearest April 30 to the Sunday nearest April 30. However, certainThe change in the fiscal year end resulted in Fiscal 2012 changing from a 53 week year to a 52 1/2 week year and was intended to better align the Company's financial reporting period with its business partners and production schedules. This change did not have a material impact on the Company's financial statements. Certain foreign subsidiaries have earlier closing dates earlier than the Sunday nearest April 30 to facilitate timely reporting. Fiscal years for the financial statements included herein ended April 28, 2013, April 29, 2012, and April 27, 2011 April 28, 2010, and April 29, 2009..
Principles of Consolidation:
The consolidated financial statements include the accounts of the Company, all wholly-owned and majority-owned subsidiaries, and any variable interest entities for which we are the primary beneficiary. Investments in certain companies over which the Company exerts significant influence, but does not control the financial and operating decisions, are accounted for as equity method investments. All intercompany accounts and transactions are eliminated. Certain prior year amounts have been reclassified to conform with the Fiscal 20112013 presentation.
Use of Estimates:
The preparation of financial statements, in conformity with accounting principles generally accepted in the United States of America, requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities, the disclosure of contingent assets and liabilities at the date of the financial statements, and the reported amounts of revenues and expenses during the reporting period. Actual results could differ from these estimates.
Translation of Foreign Currencies:
For all significant foreign operations, the functional currency is the local currency. Assets and liabilities of these operations are translated at the exchange rate in effect at each year-end.year end. Income statement accounts are translated at the average rate of exchange prevailing during the year. Translation adjustments arising from the use of differing exchange rates from period to period are included as a component of other comprehensive income/(loss) within shareholders’ equity. Gains and losses from foreign currency transactions are included in net income for the period.
Highly Inflationary Accounting:
The Company applies highly inflationary accounting if the cumulative inflation rate in an economy for a three-year period meets or exceeds 100 percent.percent. Under highly inflationary accounting, the financial statements of a subsidiary are remeasured into the Company’s reporting currency (U.S. dollars) and exchange gains and losses from the remeasurement of monetary assets and liabilities are reflected in current earnings, rather than accumulated other comprehensive loss on the balance sheet, until such time as the economy is no longer considered highly inflationary. See Note 1920 for additional information.
Cash Equivalents:
Cash equivalents are defined as highly liquid investments with original maturities of 90 days or less.less.


46


44

H. J. Heinz Company and Subsidiaries
Notes to Consolidated Financial Statements — (Continued)



Inventories:
Inventories are stated at the lower of cost or market. Cost is determined principally under the average cost method.
Property, Plant and Equipment:
Land, buildings and equipment are recorded at cost. For financial reporting purposes, depreciation is provided on the straight-line method over the estimated useful lives of the assets, which generally have the following ranges: buildings—40 years or less, machinery and equipment—15 years or less, computer software—3 to 7 years, and leasehold improvements—over the life of the lease, not to exceed 15 years. Accelerated depreciation methods are generally used for income tax purposes. Expenditures for new facilities and improvements that substantially extend the capacity or useful life of an asset are capitalized. Ordinary repairs and maintenance are expensed as incurred. When property is retired or otherwise disposed, the cost and related accumulated depreciation are removed from the accounts and any related gains or losses are included in income. The Company reviews property, plant and equipment, whenever circumstances change such that the indicated recorded value of an asset may not be recoverable. Factors that may affect recoverability include changes in planned use of equipment or software,the asset and the closing of facilities. The Company’s impairment review is based on an undiscounted cash flow analysis at the lowest level for which identifiable cash flows exist and are largely independent. When the carrying value of the asset exceeds the future undiscounted cash flows, an impairment is indicated and the asset is written down to its fair value.
Goodwill and Intangibles:
Intangible assets with finite useful lives are amortized on a straight-line basis over the estimated periods benefited, and are reviewed when appropriate for possible impairment, similar to property, plant and equipment. Goodwill and intangible assets with indefinite useful lives are not amortized. The carrying values of goodwill and other intangible assets with indefinite useful lives are tested at least annually for impairment, or when circumstances indicate that a possible impairment may exist. TheIndefinite-lived intangible assets are tested annually during the fourth quarter of each fiscal year, while the annual impairment tests of goodwill are performed during the fourththird quarter of each fiscal year. All goodwill is assigned to reporting units, which are primarily one level below our operating segments. We perform ourThe Company performs its impairment tests of goodwill at the reporting unit level.   The Company’sCompany tests goodwill for impairment by either performing a qualitative evaluation or a two-step quantitative test.   The qualitative evaluation is an assessment of factors to determine whether it is more likely than not that the fair values of a reporting unit is less than its carrying amount, including goodwill.  Factors considered as part of the qualitative assessment include entity-specific industry, market and general economic conditions.  The Company may elect to bypass this qualitative assessment for some or all of its reporting units and perform a two-step quantitative test. This quantitative test involves estimating a reporting units fair value.
Indefinite-lived intangible assets are tested for impairment by either performing a qualitative evaluation or a quantitative calculation of fair value and comparison to carrying amount. The qualitative evaluation is an assessment of factors including, but not limited to, changes in management, overall financial performance, and other entity-specific events. The objective of the qualitative evaluation is to determine whether it is more likely than not that the fair value of an indefinite-lived intangible asset is less than its carrying amount. The Company can choose to perform the qualitative assessment on none, some, or all of its indefinite-lived intangible assets.
The Company's estimates of fair value when testing quantitatively for impairment of both goodwill and intangible assets with indefinite lives is based on a discounted cash flow model, using a market participant approach, that requires significant judgment and requires assumptions about future volume trends, revenue and expense growth rates, terminal growth rates, discount rates, tax rates, working capital changes and macroeconomic factors.
Revenue Recognition:
The Company recognizes revenue when title, ownership and risk of loss pass to the customer. This primarily occurs upon delivery of the product to the customer. For the most part, customers do not have the right to return products unless damaged or defective. Revenue is recorded, net of sales incentives, and includes shipping and handling charges billed to customers. Shipping and handling costs are primarily classified as part of selling, general and administrative expenses.


45

H. J. Heinz Company and Subsidiaries
Notes to Consolidated Financial Statements — (Continued)

Marketing Costs:
The Company promotes its products with advertising, consumer incentives and trade promotions. Such programs include, but are not limited to, discounts, coupons, rebates, in-store


47


H. J. Heinz Company and Subsidiaries
Notes to Consolidated Financial Statements — (Continued)
display incentives and volume-based incentives. Advertising costs are expensed as incurred. Consumer incentive and trade promotion activities are primarily recorded as a reduction of revenue or as a component of cost of products sold based on amounts estimated as being due to customers and consumers at the end of a period, based principally on historical utilization and redemption rates. Advertising costs are recognized as an expense within selling, general and administrative expenses if the Company determines that it will receive an identifiable, separable benefit in return for the consideration paid and it can reasonably estimate the fair value of the benefit identified. Accruals for trade promotions are initially recorded at the time of sale of product to the customer based on an estimate of the expected levels of performance of the trade promotion, which is dependent upon factors such as historical trends with similar promotions, expectations regarding customer participation, and sales and payment trends with similar previously offered programs. We performThe Company performs monthly evaluations of ourits outstanding trade promotions, making adjustments where appropriate to reflect changes in estimates. Settlement of these liabilities typically occurs in subsequent periods primarily through an authorization process for deductions taken by a customer from amounts otherwise due to the Company. Expenses associated with coupons, which we refer to as couponCoupon redemption costs are accrued in the period in which the coupons are offered. The initial estimates made for each coupon offering are based upon historical redemption experience rates for similar products or coupon amounts. We performThe Company performs monthly evaluations of outstanding coupon accruals that compare actual redemption rates to the original estimates. For interim reporting purposes, advertising, consumer incentive and product placement expenses are charged to operations as a percentage of volume, based on estimated volume and related expense for the full year.
Income Taxes:
Deferred income taxes result primarily from temporary differences between financial and tax reporting. If it is more likely than not that some portion or all of a deferred tax asset will not be realized, a valuation allowance is recognized. When assessing the need for valuation allowances, the Company considers future taxable income and ongoing prudent and feasible tax planning strategies. Should a change in circumstances lead to a change in judgment about the realizability of deferred tax assets in future years, the Company would adjust related valuation allowances in the period that the change in circumstances occurs, along with a corresponding increase or charge to income.
The Company has not provided for possible U.S. taxes on the undistributed earnings of foreign subsidiaries that are considered to be reinvested indefinitely. Calculation of the unrecognized deferred tax liability for temporary differences related to these earnings is not practicable.
Stock-Based Employee Compensation Plans:
The Company recognizes the cost of all stock-based awards to employees, including grants of employee stock options, on a straight-line basis over their respective requisite service periods (generally equal to an award’s vesting period). A stock-based award is considered vested for expense attribution purposes when the employee’s retention of the award is no longer contingent on providing subsequent service. Accordingly, the Company recognizes compensation cost immediately for awards granted to retirement-eligible individuals or over the period from the grant date to the date retirement eligibility is achieved, if less than the stated vesting period. The vesting approach used does not affect the overall amount of compensation expense recognized, but could accelerate the recognition of expense. The Company follows its previous vesting approach for the remaining portion of those outstanding awards that were unvested and granted prior to May 4, 2006, and accordingly, will recognize expense from the grant date to the earlier of the actual date of retirement or the vesting date. Judgment is required in estimating the amount of stock-based awards expected to be forfeited prior to vesting. If actual forfeitures differ significantly from these estimates, stock-based compensation expense could be materially impacted.


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H. J. Heinz Company and Subsidiaries
Notes to Consolidated Financial Statements — (Continued)
Compensation cost related to all stock-based awards is determined using the grant date fair value. Determining the fair value of employee stock options at the grant date requires judgment in estimating the expected term that the stock options will be outstanding prior to exercise as well as the volatility and dividends over the expected term. Compensation cost for restricted stock units is determined based on the fair value of the Company’s stock at the grant date. The Company applies the modified-prospective transition method for stock options granted on or prior to, but not vested as of, May 3, 2006. Compensation cost related to these stock options is determined using the grant date fair value originally estimated and disclosed in a pro-forma manner in prior period financial statements in accordance with the original provisions of the Financial Accounting Standards Board’s (“FASB’s”) guidance for stock compensation.
All stock-basedStock-based compensation expense is primarily recognized as a component of selling, general and administrative expenses in the Consolidated Statements of Income.


46

H. J. Heinz Company and Subsidiaries
Notes to Consolidated Financial Statements — (Continued)

Financial Instruments:
The Company’s financial instruments consist primarily of cash and cash equivalents, receivables, accounts payable, short-term and long-term debt, swaps, forward contracts, and option contracts. The carrying values for the Company’s financial instruments approximate fair value, except as disclosed in Note 10.11. As a policy, the Company does not engage in speculative or leveraged transactions, nor does the Company hold or issue financial instruments for trading purposes.
The Company uses derivative financial instruments for the purpose of hedging foreign currency, debt and interest rate exposures, which exist as part of ongoing business operations. The Company carries derivative instruments on the balance sheet at fair value, determined using observable market data. Derivatives with scheduled maturities of less than one year are included in other receivables or other payables, based on the instrument’s fair value. Derivatives with scheduled maturities beyond one year are classified between current and long-term based on the timing of anticipated future cash flows. The current portion of these instruments is included in other receivables or other payables and the long-term portion is presented as a component of other non-current assets or other non-current liabilities, based on the instrument’s fair value.
The accounting for changes in the fair value of a derivative instrument depends on whether it has been designated and qualifies as part of a hedging relationship and, if so, the reason for holding it. Gains and losses on fair value hedges are recognized in current period earnings in the same line item as the underlying hedged item. The effective portion of gains and losses on cash flow hedges are deferred as a component of accumulated other comprehensive loss and are recognized in earnings at the time the hedged item affects earnings, in the same line item as the underlying hedged item. Hedge ineffectiveness related to cash flow hedges is reported in current period earnings within other income and expense. The income statement classification of gains and losses related to derivative contracts that do not qualify for hedge accounting is determined based on the underlying intent of the contracts. Cash flows related to the settlement of derivative instruments designated as net investment hedges of foreign operations are classified in the consolidated statements of cash flows within investing activities. Cash flows related to the termination of derivative instruments designated as fair value hedges of fixed rate debt obligations are classified in the consolidated statements of cash flows within financing activities. All other cash flows related to derivative instruments are generally classified in the consolidated statements of cash flows within operating activities.


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2.Recently Issued Accounting Standards


In February 2013, the FASB issued an amendment to the comprehensive income standard to improve the transparency of reporting reclassifications out of accumulated other comprehensive income/loss. Other comprehensive income/loss includes gains and losses that are initially excluded from net income for an accounting period. Those gains and losses are later reclassified out of accumulated other comprehensive income/loss into net income. The amendments do not change the current requirements for reporting net income or other comprehensive income/loss in financial statements. The new amendments will require the Company to present the effects on income statement line items of certain significant amounts reclassified out of accumulated other comprehensive income/loss, and cross-reference to other disclosures currently required under U.S. generally accepted accounting principles for certain other reclassification items. The Company will adopt this revised standard in the first quarter of Fiscal 2014. The adoption of this revised standard will not impact our results of operations or financial position.

In July 2012, the FASB issued an amendment to the indefinite-lived intangibles impairment standard. This revised standard is intended to reduce the cost and complexity of testing indefinite-lived intangible assets other than goodwill for impairment by providing entities with the option to first assess qualitatively whether it is more likely than not that an indefinite-lived intangible asset is impaired. An entity is not required to calculate the fair value of an indefinite-lived intangible asset and perform the quantitative impairment test unless the entity determines that it is more likely than not that the asset is impaired. An entity can choose to perform the qualitative assessment on none, some, or all of its indefinite-lived intangible assets. Moreover, an entity can by-pass the qualitative assessment and perform the quantitative impairment test for any indefinite-lived intangible asset in any period. The Company early adopted this amendment in the fourth quarter of Fiscal 2013 for use in the Fiscal 2013 annual impairment testing. The adoption of this revised standard did not impact our results of operations or financial position.

In December 2011, the FASB issued an amendment on disclosures about offsetting assets and liabilities.  The new disclosure requirements mandate that entities disclose both gross and net information about instruments and transactions eligible for offset in the statement of financial position as well as instruments and transactions subject to an agreement similar to a master netting arrangement. The Company is required to adopt this amendment on the first day of Fiscal 2014, and this adoption will only impact the notes to the financial statements and not the financial results. The Company did not expect a significant impact to its disclosure requirements from this amendment.


47

H. J. Heinz Company and Subsidiaries
Notes to Consolidated Financial Statements — (Continued)

In September 2011, the FASB issued an amendment to the disclosure requirements for multiemployer pension plans. This amendment requires an employer who participates in multiemployer pension plans to provide additional quantitative and qualitative disclosures to help financial statement users better understand the plans in which an employer participates, the level of the employer's participation in the plans, and the financial health of significant plans. The disclosures also will enable users of financial information to obtain additional information outside of the financial statements. The amendment does not change the current recognition and measurement guidance for an employer's participation in a multiemployer plan. The Company adopted this amendment in the fourth quarter of Fiscal 2012 and applied the provisions of this amendment retrospectively. The adoption of this amendment did not impact the notes to the consolidated financial statements or the financial results.
In September 2011, the FASB issued an amendment to the goodwill impairment standard. This amendment is intended to reduce the cost and complexity of the annual impairment test by providing entities with the option of performing a qualitative assessment to determine whether further impairment testing is necessary. An entity can choose to perform the qualitative assessment on none, some, or all of its reporting units. Moreover, an entity can bypass the qualitative assessment for any reporting unit in any period and proceed directly to step one of the impairment test, and then perform a qualitative assessment in any subsequent period. The Company adopted this amendment in Fiscal 2012. This amendment does not impact our results of operations or financial position.
2.  Recently Issued Accounting Standards

In June 2011, the FASB issued an amendment on the presentation of comprehensive income. This amendment is intended to improve comparability, consistency, and transparency of financial reporting and to increase the prominence of items reported in other comprehensive income. This amendment eliminates the current option to report other comprehensive income and its components in the statement of changes in equity. Under this amendment, an entity can elect to present items of net income and other comprehensive income in one continuous statement or in two separate, but consecutive, statements. The statement(s) would need to be presented with equal prominence as the other primary financial statements. While the options for presenting other comprehensive income change under this amendment, many items will not change. Those items remaining the same include the items that constitute net income and other comprehensive income; when an item of other comprehensive income must be reclassified to net income; and the earnings-per-share computation. The Company adopted this amendment retrospectively on the first day of Fiscal 2013 by presenting other comprehensive income and its components as a separate financial statement. This adoption only impacted the presentation of the Company's financial statements, not the financial results.
In May 2011, the Financial Accounting Standards Board (“FASB”)FASB issued an amendment to revise the wording used to describe the requirements for measuring fair value and for disclosing information about fair value measurements. For many of the requirements, the FASB does not intend for the amendments to result in a change in the application of the current requirements. Some of the amendments clarify the FASB’s intent about the application of existing fair value measurement requirements, such as specifying that the concepts of highest and best use and valuation premise in a fair value measurement are relevant only when measuring the fair value of nonfinancial assets. Other amendments change a particular principle or requirement for measuring fair value or for disclosing information about fair value measurements such as specifying that, in the absence of a Level 1 input (refer to Note 1011 for additional information), a reporting entity should apply premiums or discounts when market participants would do so when pricing the asset or liability. The Company is required to adoptadopted this amendment on January 26, 2012, the first day of the fourth quarter of Fiscal 2012. The Company is currently evaluating2012 and this adoption did not have an impact on the impact this amendment will have, if any, on itsCompany's financial statements.
In December 2010, the FASB issued an amendment to the disclosure requirements for Business Combinations. This amendment clarifies that if a public entity is required to disclose pro forma information for business combinations, the entity should disclose such pro forma information as though the business combination(s) that occurred during the current year had occurred as of the beginning of the comparable prior annual reporting period only. This amendment also expands the supplemental pro forma disclosures for business combinations to include a description of the nature and amount of material nonrecurring pro forma adjustments directly attributable to the business combination included in reported pro forma revenue and earnings. The Company is required to adoptadopted this amendment on April 28, 2011, the first day of Fiscal 2012 and will apply such amendment for any business combinations that are material on an individual or aggregate basis.basis if and when they occur.
In December 2010, the FASB issued an amendment to the accounting requirements for Goodwill and Other Intangibles. This amendment modifies Step 1 of the goodwill impairment test for reporting units with zero or negative carrying amounts. For those reporting units, an entity is required to perform Step 2 of the goodwill impairment test if it is more likely than not that a goodwill impairment exists. In determining whether it is more likely than not that a goodwill impairment exists, an entity should consider whether there are any adverse qualitative factors indicating that impairment may exist. The Company is required to adoptadopted this amendment on April 28, 2011, the first day of Fiscal 2012 and this2012. This adoption isdid not expected to have an impact on the Company’s financial statements.


In June 2009, the FASB issued an amendment to the accounting and disclosure requirements for transfers of financial assets. This amendment removes the concept of a qualifying special-purpose entity and requires that a transferor recognize and initially measure at fair value all assets obtained and liabilities incurred as a result of a transfer of financial assets accounted for as a sale. This amendment also requires additional disclosures about any transfers of financial assets and a transferor’s continuing involvement with transferred financial assets. The Company adopted this amendment on April 29, 2010, the first day of Fiscal 2011. This adoption did not have a material impact on the Company’s financial statements. Refer to Note 7 for additional information.

In June 2009, the FASB issued an amendment to the accounting and disclosure requirements for variable interest entities. This amendment changes how a reporting entity determines when an entity that is insufficiently capitalized or is not controlled through voting (or similar rights) should be consolidated. The determination of whether a reporting entity is required to consolidate another entity is based on, among other things, the purpose and design of the other entity and the reporting entity’s ability to direct the activities of the other entity that most significantly impact its economic


50


48

H. J. Heinz Company and Subsidiaries
Notes to Consolidated Financial Statements — (Continued)
performance. The amendment also requires additional disclosures about a reporting entity’s involvement with variable interest entities and any significant changes in risk exposure due to that involvement. A reporting entity is required to disclose how its involvement with a variable interest entity affects the reporting entity’s financial statements. The Company adopted this amendment on April 29, 2010, the first day of Fiscal 2011. This adoption did not have a material impact on the Company’s financial statements.

3.Discontinued Operations and Other Disposals

DuringIn the third quarter of Fiscal 2010,2013, the Company's Board of Directors approved management's plan to sell Shanghai LongFong Foods ("LongFong"), a maker of frozen products in China which was previously reported in the Asia/Pacific segment. During the fourth quarter of Fiscal 2013, the Company secured an agreement with a buyer and expects the sale to close during the first quarter of Fiscal 2014. As a result, LongFong's net assets were classified as held for sale and the Company adjusted the carrying value to estimated fair value, recording a $36.0 million pre-tax and after-tax non-cash goodwill impairment charge to discontinued operations during the third quarter of Fiscal 2013. The net assets held for sale related to LongFong as of April 28, 2013 are reported in Other current assets, Other non-current assets, Other accrued liabilities and Other non-current liabilities on the consolidated balance sheet as of April 28, 2013 as they are not material for separate balance sheet presentation.
During the first quarter of Fiscal 2013, the Company completed the sale of its Appetizers And, Inc. frozen hors d’oeuvres business which was previously reported within the U.S. Foodservice segment,frozen desserts business, resulting in a $14.5$32.7 million pre-tax ($10.4($21.1 million after-tax) loss. Also during the third quarter of Fiscal 2010, the Company completed the sale of its private label frozen desserts business in the U.K., resulting in a $31.4 million pre-tax ($23.6 million after-tax) loss. During the second quarter of Fiscal 2010, the Company completed the sale of its Kabobs frozen hors d’oeuvres businessloss which was previously reported within the U.S. Foodservice segment, resulting in a $15.0 million pre-tax ($10.9 million after-tax) loss. The losses on each of these transactions havehas been recorded in discontinued operations.
In accordance with accounting principles generally accepted in the United States of America, theThe operating results related to these businesses have been included in discontinued operations in the Company’sCompany's consolidated statements of income for Fiscal 2010 and 2009.all periods presented. The following table presents summarized operating results for these discontinued operations:
        
 Fiscal Year Ended
 April 28, 2010
 April 29, 2009
 FY 2010 FY 2009Fiscal Year Ended
 (Millions of Dollars)April 28,
2013
FY 2013
April 29,
2012
FY 2012
April 27,
2011
FY 2011
(In millions)
Sales $63.0  $136.8 $47.7$141.5$148.0
Net after-tax losses $(4.7) $(6.4)$(17.6)$(51.2)$(39.6)
Tax benefit on losses $2.0  $2.4 $0.6$1.4$2.6

4.    Fiscal 2012 Productivity Initiatives
During the fourth quarter of Fiscal 2010,
On May 26, 2011, the Company received cash proceedsannounced that it would invest in productivity initiatives during Fiscal 2012 designed to increase manufacturing effectiveness and efficiency as well as accelerate overall productivity on a global scale. The Company recorded costs related to these productivity initiatives of $94.6$205.4 million from pre-tax ($144.0 million after-tax or $0.45 per share) during Fiscal 2012, all of which were reported in the governmentNon-Operating segment. These pre-tax costs were comprised of the Netherlandsfollowing:

$50.9 million relating to asset write-downs and accelerated depreciation for property the government acquired through eminent domain proceedings. The transaction includes the purchase by the governmentclosure of the Company’s factory locatedsix factories, including two in Nijmegen, which produces soups, pasta and cereals. The cash proceeds are intended to compensate the Company for costs, both capital and expense, the Company will incur Europe, three years from the date of the transaction, which is the length of time the Company has to exit the current factory location and construct certain new facilities. Note, the Company will likely incur costs to rebuild an R&D facility in the Netherlands, costs to transfer a cereal line to another factory location, employee costsU.S. and one in Asia/Pacific,

$81.7 million for severance and otheremployee benefit costs directly relatedrelating to the closurereduction of the global workforce by approximately 1,400 positions, and

$72.9 million associated with other implementation costs, primarily for professional fees, contract termination and relocation costs for the establishment of the existing facilities. The Company also entered into a three-year leaseback on the Nijmegen factory. The Company will continue to operate in the leased factory while commencing to execute its plans for closure and relocation of the operations. The Company has accounted for the proceeds on a cost recovery basis. In doing so, the Company has made its estimates of cost, both of a capital and expense nature, to be incurred and recoveredEuropean supply chain hub and to which proceeds from the transaction will be applied. improve global manufacturing efficiencies.

Of the proceeds received, $81.2$205.4 million total pre-tax charges in Fiscal 2012, $129.9 million was deferred based on management’s total estimated future costs to be recovered and incurred and recorded in other non-current liabilities, other accrued liabilities and accumulated depreciation in the Company’s consolidated balance sheet as of April 28, 2010. These deferred amounts are recognized as the related costs are incurred. If estimated costs differ from what is actually incurred, these adjustments are reflected in earnings. As of April 27, 2011, the remaining deferred amount on the consolidated balance sheet was $63.2 million and was


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H. J. Heinz Company and Subsidiaries
Notes to Consolidated Financial Statements — (Continued)
recorded in other non-current liabilities, other accrued liabilities and accumulated depreciation. No significant adjustments were reflected in earnings in Fiscal 2011. The excess of the $94.6 million of proceeds received over estimated costs to be recovered and incurred was $15.0 million which has been recorded as a reduction of cost of products sold and $75.5 million in selling, general and administrative expenses (“SG&A”). In addition, after-tax charges of $18.9 million were recorded in losses from discontinued operations for Fiscal 2012, for severance and employee benefit costs relating to workforce reductions by approximately 1,500 positions and the closure of two factories.










49



The Company does not include productivity charges in the consolidated statementresults of incomeits reportable segments. The pre-tax impact of allocating such charges to segment results would have been as follows:
  Fiscal 2012
  (In millions)
North American Consumer Products $25.6
Europe 56.4
Asia/Pacific 65.7
U.S. Foodservice 52.8
Rest of World 4.4
Non-Operating 0.6
     Total productivity charges $205.4
(Totals may not add due to rounding)

Activity in other accrued liability balances for productivity charges were as follows:
  (In millions)
Fiscal 2012 total company productivity charges $165.6
Cash payments (111.0)
Reserve balance at April 29, 2012 $54.6

Cash payments against the year ended April 28, 2010.other accrued liabilities related to productivity initiatives of $44 million have been made during Fiscal 2013 and this Fiscal 2012 plan is now substantially complete.

4.  5.Acquisitions
On April 1, 2011, the Company acquired an 80% stake in Coniexpress S.A. Industrias Alimenticias (“Coniexpress”), a leading Brazilian manufacturer of theQuero® brand of tomato-based sauces, tomato paste, ketchup, condiments and vegetables for $493.5$493.5 million in cash, which includes $10.6included $10.6 million of acquired cash and $60.1$60.1 million of short-term investments. The Company also incurred $11.3$11.3 million of pre-tax costs related to the acquisition, consisting primarily of professional fees, which have beenwere recorded in selling, general and administrative expenses in the Fiscal 2011 consolidated statement of income. The Company has the right to exercise a call option at any time requiring the minority partner to sell his 20% equity interest, while the minority partner has the right to exercise a put option requiringDuring Fiscal 2013, the Company to purchase his 20% equityacquired an additional 15% interest (seein Coniexpress for $80.1 million. See Note 1718 for additional explanation).further details regarding this redeemable noncontrolling interest. The Coniexpress acquisition has beenwas accounted for as a business combination and, accordingly, the purchase price has beenwas allocated to the assets and liabilities based upon their estimated fair values as of the acquisition date. The preliminary allocations of the purchase price resulted in goodwill of $300.2$301.6 million, which was assigned to the Rest of World segment and is not deductible for tax purposes. In addition, $161.9$161.9 million of intangible assets were acquired, $142.0$142.0 million of which relate to trademarks which are not subject to amortization. The remaining $19.9$19.9 million represents customer-related assets which will beare being amortized over 15 years. In addition, the stock purchase agreement provides the Company with rights to recover from the sellers a portion of the costs associated with certain contingent liabilities incurred pre-acquisition. Based on the Company’s assessment as of the acquisition date, a $26.3 million indemnification asset has been recorded in Other non-current assets related to a contingent liability of $52.6 million recorded in Other non-current liabilities.
On November 2, 2010, the Company acquired Foodstar Holding Pte (“Foodstar”), a manufacturer of soy sauces and fermented bean curd in China for $165.4$165.4 million in cash, which includes $30.0included $30.0 million of acquired cash, as well as a potential earn-out payment in Fiscal 2014 contingent upon certain net sales and EBITDA (earnings before interest, taxes, depreciation and amortization) targets during Fiscals 2013 and 2014. In accordance with accounting principles generally accepted in the United States of America, a liability of $44.5$44.5 million was recognized for an estimate of the acquisition date fair value of the earn-out and is included in Other non-current liabilitiesliabilities. The fair value of the earn-out was estimated using a discounted cash flow model and was based on significant inputs not observed in our consolidated balance sheet as of April 27, 2011. Any changethe market and thus represented a Level 3 measurement. Key assumptions in determining the fair value of the earn-out subsequent toincluded the acquisition date, including an increase resulting from the passage of time, isdiscount rate, and will be recognized in earnings in the period of the estimated fair value change. See Note 10revenue and EBITDA projections for further explanation. A change in fair value of the earn-out could have a material impact on the Company’s earnings in the period of the change in estimate.
Fiscals 2013 and 2014. The Foodstar acquisition has been accounted for as a business combination and, accordingly, the purchase price has been allocated to the assets and liabilities based upon their estimated fair values as of the acquisition date. The allocations of the purchase price resulted in goodwill of $77.3$77.3 million, which was assigned to the Asia/Pacific segment and is not deductible for tax purposes. In addition, $70.7$70.7 million of intangible assets were acquired, $42.4$42.4 million of which relate to trademarks and are not subject to amortization. The remaining $28.3$28.3 million will be are being amortized over a weighted average life of 31 years. During the third quarter of Fiscal 2013, the Company renegotiated the terms of the earn-out agreement in order to give the Company additional flexibility in the future for growing its business in China, one of its largest and most important emerging markets. This renegotiation resulted in the settlement of the earn-out for a cash payment of $60.0 million, of which $15.5 million was reported in cash from operating activities and $44.5 million was reported in cash from financing activities on the consolidated cash flow statement for the year ended April 28, 2013. In addition, the Company incurred a $12.1 million charge in the year ended April 28, 2013, which was recorded in SG&A on the consolidated income statement and in the Non-Operating segment, for the difference between the


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50

H. J. Heinz Company and Subsidiaries
Notes to Consolidated Financial Statements — (Continued)

During the third quarter of Fiscal 2010, the Company acquired Arthur’s Fresh Company, a chilled smoothies business in Canada for approximately $11 million in cash as well as an insignificantsettlement amount of contingent consideration which is scheduled to be paid in Fiscal 2013. The Company also made payments during Fiscal 2010 related to acquisitions completed in prior fiscal years, none of which were significant.
During the second quarter of Fiscal 2009, the Company acquired Bénédicta, a sauce business in France for approximately $116 million. During the third quarter of Fiscal 2009, the Company acquired Golden Circle Limited, a fruit and juice business in Australia for approximately $211 million, including the assumption of $68 million of debt that was immediately refinanced by the Company. Additionally, the Company acquired La Bonne Cuisine, a chilled dip business in New Zealand for approximately $28 million in the third quarter of Fiscal 2009. During the fourth quarter of Fiscal 2009, the Company acquired Papillon, a South African producer of chilled products for approximately $6 million. The Company also made payments during Fiscal 2009 related to acquisitions completed in prior fiscal years, none of which were significant.
Allcurrent carrying value of the Fiscal 2010 and 2009 acquisitions have been accounted forearn-out as business combinations and accordingly,reported on the purchase price has been allocated to assets and liabilities based upon their estimated fair values asCompany's balance sheet at the date of the acquisition date.
this transaction.
Operating results of the above-mentioned businesses acquired have been included in the consolidated statements of income from the respective acquisition dates forward. Pro forma results of the Company, assuming all of the acquisitions had occurred at the beginning of each period presented, would not be materially different from the results reported. There are no significant contingent payments, options or commitments associated with any of the acquisitions, except as disclosed above.
In Fiscal 2012, the Company acquired an additional 10% interest in P.T. Heinz ABC Indonesia for $54.8 million. P.T. Heinz ABC Indonesia is an Indonesian subsidiary of the Company that manufacturers Asian sauces and condiments as well as juices and syrups. Prior to the transaction, the Company owned 65% of this business. During Fiscal 2011, the Company acquired the remaining 21% interest in Heinz UFE Ltd., a Chinese subsidiary of the Company that manufactures infant feeding products, for $6.3 million. The purchase has been accounted for primarily as a reduction in additional capital and noncontrolling interest on the consolidated statements of equity.$6.3 million. Prior to the transaction, the Company was the owner of owned 79% of the business.

During Fiscal 2010, the Company acquired the remaining 49% interest in Cairo Food Industries, S.A.E, an Egyptian subsidiary of the Company that manufactures ketchup, condiments and sauces, for $62.1 million. The purchase has been accounted for primarily as a reduction in additional capital and noncontrolling interest on the consolidated statements of equity. Prior to the transaction, the Company was the owner of 51% of the business.


53


H. J. Heinz Company and Subsidiaries
Notes to Consolidated Financial Statements — (Continued)
5.  6.Goodwill and Other Intangible Assets
Changes in the carrying amount of goodwill for the fiscal year ended April 27, 2011,28, 2013, by reportable segment, are as follows:
                         
  North
                
  American
                
  Consumer
     Asia/
  U.S.
  Rest of
    
  Products  Europe  Pacific  Foodservice  World  Total 
        (Thousands of Dollars)       
 
Balance at April 29, 2009 $1,074,841  $1,090,998  $248,222  $260,523  $13,204  $2,687,788 
Acquisitions  6,378               6,378 
Purchase accounting adjustments     (895)  (3,030)        (3,925)
Disposals     (483)     (2,849)     (3,332)
Translation adjustments  21,672   17,124   44,233      980   84,009 
                         
Balance at April 28, 2010  1,102,891   1,106,744   289,425   257,674   14,184   2,770,918 
Acquisitions        77,345      300,227   377,572 
Purchase accounting adjustments     (278)  (10,688)        (10,966)
Translation adjustments  8,846   114,774   35,998      1,299   160,917 
                         
Balance at April 27, 2011 $1,111,737  $1,221,240  $392,080  $257,674  $315,710  $3,298,441 
                         
 
North
American
Consumer
Products
 Europe 
Asia/
Pacific
 
U.S.
Foodservice
 
Rest of
World
 Total
     (In thousands)    
Balance at April 27, 2011$1,111,737
 $1,221,240
 $392,080
 $257,674
 $315,710
 $3,298,441
Purchase accounting adjustments
 (600) 
 
 1,380
 780
Disposals
 (1,532) 
 
 
 (1,532)
Translation adjustments(4,662) (73,820) 3,119
 
 (36,799) (112,162)
Balance at April 29, 20121,107,075
 1,145,288
 395,199
 257,674
 280,291
 3,185,527
Disposals
 (527) 
 (899) 
 (1,426)
Impairment loss
 
 (36,000) 
 
 (36,000)
Goodwill allocated to discontinued operations
 
 (4,952) 
 
 (4,952)
Translation adjustments(5,148) (39,300) 5,595
 
 (25,046) (63,899)
Balance at April 28, 2013$1,101,927
 $1,105,461
 $359,842
 $256,775
 $255,245
 $3,079,250
As a result of classifying the LongFong business as held for sale, the Company took a non-cash impairment charge of $36.0 million to goodwill based on the fair value of the business based on the anticipated sale. During the second quarter of Fiscal 2013, the Company changed its annual goodwill impairment testing date from the fourth quarter to the third quarter of each year. As such, the Company completed its annual impairment assessment of goodwill during the third quarter of Fiscal 2013. No additional impairments were identified during the Company's annual assessment of goodwill. Total goodwill accumulated impairment losses for the Company since Fiscal 2003 were $120.6 million consisting of $54.5 million for Europe, $38.7 million for Asia/Pacific and $27.4 million for Rest of World as of April 28, 2013. Total goodwill accumulated impairment losses for the Company since Fiscal 2003 were $84.7 million consisting of $54.5 million for Europe, $2.7 million for Asia/Pacific and $27.4 million for Rest of World as of April 29, 2012 and April 27, 2011.
During the fourth quarter of Fiscal 2011,2013, the Company completed its annual review of goodwill and indefinite-lived intangible assets. No impairments were identified during the Company’s annual assessment of goodwill and indefinite-lived intangible assets.
During the fourthsecond quarter of Fiscal 2011,2012, the Company finalized the purchase price allocation for the FoodstarConiexpress acquisition in Brazil resulting primarily in immaterial adjustments between goodwill, accrued liabilitiesincome taxes and income taxes. Also, during the fourth quarter of Fiscal 2011, the Company acquired Coniexpress and a preliminary purchase price allocation was recorded. The Company expects to finalize the purchase price allocation related to the Coniexpress acquisition upon completion of third party valuation procedures. All of the purchase accounting adjustments reflected in the above table relate to acquisitions completed prior to April 30, 2009, the first day of Fiscal 2010. Total goodwill accumulated impairment losses for the Company were $84.7 million consisting of $54.5 million for Europe, $2.7 million for Asia/Pacific and $27.4 million for Rest of World as of April 29, 2009, April 28, 2010 and April 27, 2011.non-pension postretirement benefits.

During Fiscal 2010, the Company divested its Kabobs and Appetizers And, Inc. frozen hors d’oeuvres businesses within the U.S. Foodservice segment, and completed the sale of its private label frozen desserts business in the U.K. These sale transactions resulted in disposals of goodwill, trademarks and other intangible assets. See Note 3 for additional information.


54






51

H. J. Heinz Company and Subsidiaries
Notes to Consolidated Financial Statements — (Continued)

Trademarks and other intangible assets at April 27, 2011 and April 28, 2010,2013 and April 29, 2012, subject to amortization expense, are as follows:
                         
  April 27, 2011  April 28, 2010 
  Gross  Accum Amort  Net  Gross  Accum Amort  Net 
        (Thousands of dollars)       
 
Trademarks $297,020  $(83,343) $213,677  $267,435  $(73,500) $193,935 
Licenses  208,186   (158,228)  49,958   208,186   (152,509)  55,677 
Recipes/processes  90,553   (31,988)  58,565   78,080   (26,714)  51,366 
Customer-related assets  224,173   (57,555)  166,618   180,302   (43,316)  136,986 
Other  79,045   (54,833)  24,212   66,807   (54,157)  12,650 
                         
  $898,977  $(385,947) $513,030  $800,810  $(350,196) $450,614 
                         
 April 28, 2013 April 29, 2012
 Gross Accum Amort Net Gross Accum Amort Net
     (In thousands)    
Trademarks$282,350
 $(91,923) $190,427
 $282,937
 $(87,925) $195,012
Licenses208,186
 (169,666) 38,520
 208,186
 (163,945) 44,241
Recipes/processes86,686
 (37,907) 48,779
 89,207
 (35,811) 53,396
Customer-related assets209,428
 (77,310) 132,118
 216,755
 (69,244) 147,511
Other50,606
 (26,202) 24,404
 48,643
 (25,442) 23,201
 $837,256
 $(403,008) $434,248
 $845,728
 $(382,367) $463,361
Amortization expense for trademarks and other intangible assets was $29.0$30.9 million $28.2, $31.8 million and $28.2$29.0 million for the fiscal years ended April 28, 2013, April 29, 2012 and April 27, 2011 April 28, 2010 and April 29, 2009,, respectively. Based upon the amortizable intangible assets recorded on the balance sheet as of April 27, 2011,28, 2013, amortization expense for each of the next five fiscal years is estimated to be approximately $29 million.$31 million.
Intangible assets not subject to amortization at April 27, 201128, 2013 totaled $1,085.7$981.3 million and consisted of $942.5$846.9 million of trademarks, $122.5$115.0 million of recipes/processes, and $20.7$19.4 million of licenses. Intangible assets not subject to amortization at April 28, 201029, 2012 totaled $847.1$1,035.3 million and consisted of $701.2$895.9 million of trademarks, $113.8$119.3 million of recipes/processes, and $32.1$20.1 million of licenses. The reduction in intangible assets, not subject to amortization expense, since April 29, 2012 is primarily due to translation adjustments and $14.6 million of intangible assets allocated to discontinued operations.

6.  7.Income Taxes
The following table summarizes the provision/(benefit)/provision for U.S. federal, state and foreign taxes on income from continuing operations.
             
  2011  2010  2009 
  (Dollars in thousands) 
 
Current:            
U.S. federal $38,686  $(24,446) $73,490 
State  14,507   (809)  1,855 
Foreign  161,304   163,241   192,765 
             
   214,497   137,986   268,110 
             
Deferred:            
U.S. federal  123,601   165,141   73,130 
State  (4,318)  8,141   8,230 
Foreign  34,441   47,246   26,013 
             
   153,724   220,528   107,373 
             
Provision for income taxes $368,221  $358,514  $375,483 
             
 2013 2012 2011
 (In thousands)
Current: 
  
  
U.S. federal$126,878
 $112,064
 $41,673
State14,622
 12,326
 14,992
Foreign187,363
 216,076
 161,355
 328,863
 340,466
 218,020
Deferred: 
  
  
U.S. federal(13,589) (16,884) 122,757
State894
 4,124
 (4,402)
Foreign(74,570) (82,740) 34,442
 (87,265) (95,500) 152,797
Provision for income taxes$241,598
 $244,966
 $370,817
Tax benefits related to stock options and other equity instruments recorded directly to additional capital totaled $21.4$20.8 million in Fiscal 2011, $9.32013, $16.8 million in Fiscal 20102012 and $17.6$21.4 million in Fiscal 2009.


55


H. J. Heinz Company and Subsidiaries
2011
Notes to Consolidated Financial Statements — (Continued).
The components of income from continuing operations before income taxes consist of the following:
             
  2011  2010  2009 
  (Dollars in thousands) 
 
Domestic $565,831  $499,059  $534,217 
Foreign  808,338   791,395   785,666 
             
From continuing operations $1,374,169  $1,290,454  $1,319,883 
             
 2013 2012 2011
 (In thousands)
Domestic$378,283
 $315,741
 $470,646
Foreign965,360
 920,348
 945,676
From continuing operations$1,343,643
 $1,236,089
 $1,416,322



52

H. J. Heinz Company and Subsidiaries
Notes to Consolidated Financial Statements — (Continued)

The differences between the U.S. federal statutory tax rate and the Company’s consolidated effective tax rate on continuing operations are as follows:
             
  2011  2010  2009 
 
U.S. federal statutory tax rate  35.0%  35.0%  35.0%
Tax on income of foreign subsidiaries  (5.3)  (3.5)  (4.1)
State income taxes (net of federal benefit)  0.3   0.3   0.6 
Earnings repatriation  3.3   1.2   0.4 
Tax free interest  (4.2)  (4.6)  (2.5)
Effects of revaluation of tax basis of foreign assets  (1.6)  (0.5)  (0.7)
Other  (0.7)  (0.1)  (0.3)
             
Effective tax rate  26.8%  27.8%  28.4%
             
 2013 2012 2011
U.S. federal statutory tax rate35.0 % 35.0 % 35.0 %
Tax on income of foreign subsidiaries(7.7) (8.7) (5.6)
Changes in valuation allowances0.9
 1.5
 (0.8)
Earnings repatriation0.9
 2.0
 2.9
Tax free interest(4.7) (5.4) (4.1)
Effects of revaluation of tax basis of foreign assets(6.2) (3.2) (1.6)
Audit settlements and changes in uncertain tax positions(0.3) (2.0) 
Other0.1
 0.6
 0.4
Effective tax rate18.0 % 19.8 % 26.2 %

The decrease in the effective tax rate is primarily the result of increased benefits from the revaluation of the tax basis of certain foreign assets, which includes our Fiscal 2013 reorganization, and reduced charges for the repatriation of current year foreign earnings. See below for further explanation of the revaluation. These amounts were partially offset by lower current year benefits from tax free interest and tax on income of foreign subsidiaries. The prior year also contained a benefit from the resolution of a foreign tax case. Both periods contained a benefit of approximately $15 million from the reversal of an uncertain tax position liability due to the expiration of the statute of limitations in a foreign tax jurisdiction as well as benefits in each year related to 200 basis point statutory tax rate reductions in the United Kingdom. The decrease in the effective tax rate in Fiscal 2011 is2012 was primarily the result of increased benefits from the revaluation of the tax basis of foreign assets, the reversal of an uncertain tax position liability due to the expiration of the statute of limitations in a foreign jurisdiction, the beneficial resolution of a foreign tax planningcase, and increasedlower tax exempton the income of foreign income,subsidiaries primarily resulting from a statutory tax rate reduction in the U.K. These benefits were partially offset by higher taxes on repatriation of earnings. The decreasechanges in the effective tax rate in Fiscal 2010 was primarily the result of tax efficient financing of the Company’s operations, partially offset by higher taxes on repatriation of earnings.valuation allowances. The effective tax rate in Fiscal 20092011 was impacted by a smaller benefitlower benefits from foreign tax free interestplanning and higher costs for repatriation of earnings, partially offset by lower earnings repatriation costs.a net benefit related to changes in valuation allowances.

During the second quarter of Fiscal 2013, the Company completed a tax-free reorganization in a foreign jurisdiction which resulted in an increase in the tax basis of both fixed and intangible assets. The increased tax basis resulted in a $63.0 million discrete tax benefit fully recognized in the second quarter and is expected to provide cash flow benefits of approximately $91 million over the next 10 years as a result of the tax deductions of the assets over their amortization periods.
During the first quarter of Fiscal 2013, a foreign subsidiary of the Company exercised a tax option under local law to revalue certain of its intangible assets, increasing the local tax basis by $82.1 million. This revaluation resulted in a reduction of tax expense in Fiscal 2013, fully recognized in the first quarter, of $12.9 million, reflecting the deferred tax benefit from the higher tax basis partially offset by the tax liability arising from this revaluation of $13.1 million.
During the second quarter of Fiscal 2012, a foreign subsidiary of the Company exercised a tax option under local law to revalue certain of its intangible assets, increasing the local tax basis by approximately $220.2 million. This revaluation resulted in a reduction in Fiscal 2012 tax expense, fully recognized in the second quarter of Fiscal 2012, of $34.9 million reflecting the deferred tax benefit from the higher tax basis partially offset by the current tax liability arising from this revaluation of $34.8 million.
The tax benefit from the higher basis amortization of both revaluations above will result in a reduction in cash taxes over the 20 year tax amortization period of approximately $95 million. Also, as a result of these taxable revaluations, the subsidiary made tax payments of $17.9 million and $10.4 million during the second quarters Fiscal 2013 and Fiscal 2012, respectively, and is expected to make additional payments of approximately $16 million and $4 million during Fiscals 2014 and 2015, respectively.

56






53

H. J. Heinz Company and Subsidiaries
Notes to Consolidated Financial Statements — (Continued)

The following table and note summarize deferred tax (assets) and deferred tax liabilities as of April 27, 2011 and April 28, 2010.2013 and April 29, 2012.
         
  2011  2010 
  (Dollars in thousands) 
 
Depreciation/amortization $939,545  $754,353 
Benefit plans  93,916   38,718 
Deferred income  126,917   66,920 
Financing costs  118,118   118,512 
Other  48,839   102,663 
         
Deferred tax liabilities
  1,327,335   1,081,166 
         
Operating loss carryforwards and carrybacks  (120,261)  (159,519)
Benefit plans  (168,001)  (178,363)
Depreciation/amortization  (108,873)  (74,925)
Tax credit carryforwards  (41,850)  (62,284)
Deferred income  (24,235)  (36,373)
Other  (109,929)  (123,681)
         
Deferred tax assets
  (573,149)  (635,145)
         
Valuation allowance  64,386   62,519 
         
Net deferred tax liabilities
 $818,572  $508,540 
         
 2013 2012
 (In thousands)
Depreciation/amortization$833,008
 $910,987
Benefit plans41,354
 59,647
Deferred income97,482
 96,472
Financing costs117,161
 117,670
Other46,510
 48,371
Deferred tax liabilities1,135,515
 1,233,147
Operating loss carryforwards(90,790) (141,358)
Benefit plans(211,658) (195,697)
Depreciation/amortization(158,194) (147,745)
Tax credit carryforwards(111,431) (81,703)
Deferred income(18,596) (20,286)
Other(97,894) (96,502)
Deferred tax assets(688,563) (683,291)
Valuation allowance46,069
 90,553
Net deferred tax liabilities$493,021
 $640,409
The Company also has foreign deferred tax assets and valuation allowances of $135.1$117.9 million as of April 28, 2013, each related to statutory increases in the capital tax bases of certain internally generated intangible assets for which the probability of realization is remote.
The table above excludes foreign deferred tax assets of $55.1 million, deferred tax liabilities of $5.2 million and a valuation allowance of $54.3 million related to a business classified as held for sale as of April 28, 2013.  
The Company records valuation allowances to reduce deferred tax assets to the amount that is more likely than not to be realized. When assessing the need for valuation allowances, the Company considers future taxable income and ongoing prudent and feasible tax planning strategies. Should a change in circumstances lead to a change in judgment about the realizability of deferred tax assets in future years, the Company would adjust related valuation allowances in the period that the change in circumstances occurs, along with a corresponding increase or charge to income.
The resolution of tax reserves and changes in valuation allowances could be material to the Company’s results of operations for any period, but is not expected to be material to the Company’s financial position.
At the end of Fiscal 2011,2013, foreign operating loss carryforwards totaled $419.2 million.$309.5 million. Of that amount, $288.8$86.6 million expire between 20122014 and 2031; the other $130.4$222.9 million do not expire. Deferred tax assets of $18.1$75.3 million have been recorded for foreign tax credit carryforwards. These credit carryforwards expire in 2020.between 2020 and 2023. Deferred tax assets of $12.6$9.7 million have been recorded for state operating loss carryforwards. These losses expire between 20122014 and 2031.2033. Additionally, the Company has incurred losses in a foreign jurisdiction where the realization of the future economica tax benefit is soconsidered remote that the benefit is not reflectedand, as a result, the Company has no deferred tax asset.asset recognized for such losses.  
The net change in the Fiscal 20112013 valuation allowance shown above is a decrease of $44.5 million. The decrease was primarily due to the classification of a foreign business as held for sale. The net change in the Fiscal 2012 valuation allowance was an increase of $1.9 million.$26.2 million. The increase was primarily due to the recording of additional valuation allowance for foreign loss carryforwards that are not expected to be utilized, partially offset by the release of valuation allowance related to state tax loss and credit carryforwards resulting from a reorganization plan.that are now expected to be utilized. The net change in the Fiscal 20102011 valuation allowance was an increase of $3.4 million.$1.9 million. The increase was primarily due to the recording of additional valuation allowance for foreign loss carryforwards that are not expected to be utilized prior to their expiration date, partially offset by a reduction in unrealizable net state deferred tax assets.


57






54

H. J. Heinz Company and Subsidiaries
Notes to Consolidated Financial Statements — (Continued)
unrealizable net state deferred tax assets. The net change in the Fiscal 2009 valuation allowance was an increase of $7.1 million. The increase was primarily due to the recording of additional valuation allowance for foreign loss carryforwards and state deferred tax assets that were not expected to be utilized prior to their expiration date.

A reconciliation of the beginning and ending amount of gross unrecognized tax benefits is as follows:
             
  2011  2010  2009 
  (Dollars in millions) 
 
Balance at the beginning of the fiscal year $57.1  $86.6  $129.1 
Increases for tax positions of prior years  13.5   3.7   9.4 
Decreases for tax positions of prior years  (26.0)  (35.4)  (59.5)
Increases based on tax positions related to the current year  10.8   10.4   13.1 
Increases due to business combinations  26.9      3.8 
Decreases due to settlements with taxing authorities  (5.4)  (0.8)  (0.8)
Decreases due to lapse of statute of limitations  (6.2)  (7.4)  (8.5)
             
Balance at the end of the fiscal year $70.7  $57.1  $86.6 
             
 2013 2012 2011
 (In millions)
Balance at the beginning of the fiscal year$52.7
 $70.7
 $57.1
Increases for tax positions of prior years1.9
 5.2
 13.5
Decreases for tax positions of prior years(8.6) (18.0) (26.0)
Increases based on tax positions related to the current year13.9
 3.7
 10.8
Increases due to business combinations
 
 26.9
Decreases due to settlements with taxing authorities(4.1) (2.2) (5.4)
Decreases due to lapse of statute of limitations(10.4) (6.7) (6.2)
Balance at the end of the fiscal year$45.4
 $52.7
 $70.7
The amount of unrecognized tax benefits that, if recognized, would impact the effective tax rate was $56.5$38.3 million and $38.2$38.9 million, on April 27, 2011 and April 28, 2010,2013 and April 29, 2012, respectively.
The Company classifies interest and penalties on tax uncertainties as a component of the provision for income taxes. For Fiscal 2011,2013, the total amount of net interest and penalty expense included in the provision for income taxes was a benefit of $1.3$4.2 million and $0.1$6.3 million, respectively. For Fiscal 2010,2012, the total amount of net interest and penalty expense included in the provision for income taxes was a benefit of $5.2$9.5 million and $1.0$4.7 million, respectively. For Fiscal 2009,2011, the total amount of net interest and penalty expense included in the provision for income taxes was an expense of $3.1 million and a benefit of $0.6$1.3 million and $0.1 million, respectively. The total amount of interest and penalties accrued as of April 27, 201128, 2013 was $27.3$8.5 million and $21.1$6.9 million, respectively. The corresponding amounts of accrued interest and penalties at April 28, 201029, 2012 were $17.3$16.0 million and $1.2$13.8 million, respectively.
It is reasonably possible that the amount of unrecognized tax benefits will decrease by as much as $17.9$16.9 million in the next 12 months primarily due to the expiration of statutes in various foreign jurisdictions along with the progression of state and foreign audits in process.
During Fiscal 2009, the Company effectively settled its appeal filed October 15, 2007 of a U.S. Court of Federal Claims decision regarding a refund claim resulting from a Fiscal 1995 transaction. The effective settlement resulted in a $42.7 million decrease in the amount of unrecognized tax benefits, $8.5 million of which was recorded as a credit to additional capital and was received as a refund of tax during Fiscal 2009.
The provision for income taxes consists of provisions for federal, state and foreign income taxes. The Company operates in an international environment with significant operations in various locations outside the U.S. Accordingly, the consolidated income tax rate is a composite rate reflecting the earnings in various locations and the applicable tax rates. In the normal course of business the Company is subject to examination by taxing authorities throughout the world, including such major jurisdictions as Australia, Canada, Italy, the United Kingdom and the United States. The Company has substantially concluded all national income tax matters for


58


H. J. Heinz Company and Subsidiaries
Notes to Consolidated Financial Statements — (Continued)
years through Fiscal 20092010 for the U.S., through Fiscal 2008 for the and United Kingdom, through Fiscal 20072009 for Italy, and through Fiscal 20062008 for Australia and Canada.
Undistributed earnings of foreign subsidiaries considered to be indefinitely reinvested or which may be remitted tax free in certain situations, amounted to $4.4$5.7 billion at April 27, 2011.28, 2013. The Company has not determined the deferred tax liability associated with these undistributed earnings, as such determination is not practicable.
7.  Debt and Financing Arrangements
In the first quarter of Fiscal 2010, the Company entered into See Note 21 for a three-year $175 million accounts receivable securitization program. Under the termsdiscussion of the agreement, the Company sells,Merger Agreement consummated on a revolving basis, its U.S. trade receivables to a wholly-owned, bankruptcy-remote-subsidiary. This subsidiary then sells all of the rights, title and interest in these receivables, all of which are short-term, to an unaffiliated entity. On April 29, 2010, the Company adopted new accounting guidance related to the transfer of financial assets.June 7, 2013.  The securitization agreement continues to qualifyCompany's provision for sale accounting treatment under the new guidance. After the sale, the Company, as servicer of the assets, collects the receivables on behalf of the unaffiliated entity. On the statements of cash flows, all cash flows related to this securitization program are included as a component of operating activities because the cash received from the unaffiliated entity and the cash collected from servicing the transferred assets are not subject to significantly different risks due to the short-term nature of the Company’s trade receivables.
For the sale of receivables under the program, the Company receives initial cash funding and a deferred purchase price. The initial cash funding was $29.0 million and $84.2 million during the years ended April 27, 2011 and April 28, 2010, respectively, resulting in a decrease of $55.2 million in cash for sales under this program for Fiscal 2011 and an increase in cash of $84.2 million for Fiscal 2010. The fair value of the deferred purchase price was $173.9 million and $89.2 million as of April 27, 2011 and April 28, 2010, respectively. The decrease in cash proceeds related to the deferred purchase price was $84.7 millionincome taxes for the fiscal year ended April 27, 2011. This deferred purchase price is included as a trade receivable on the consolidated balance sheets and has a carrying value which approximates fair value as of April 27, 2011 and April 28, 2010, due to the nature2013 does not include any effects of the short-term underlying financial assets.Merger including the effects of any related changes in plans for the reinvestment of undistributed earnings of foreign subsidiaries.  

8.Debt and Financing Arrangements
Short-term debt consisted of bank debt and other borrowings of $87.8$1.14 billion and $46.5 million and $43.9 million as of April 27, 2011 and April 28, 2010,2013 and April 29, 2012, respectively. The weighted average interest rate was 3.4%1.4% and 4.7%5.1% for Fiscal 20112013 and Fiscal 2010,2012, respectively. See below for further discussion of a short-term credit agreement entered into in April 2013.







55

H. J. Heinz Company and Subsidiaries
Notes to Consolidated Financial Statements — (Continued)

Long-term debt was comprised of the following as of April 28, 2013 and April 29, 2012:
 2013 2012
 (In thousands)
Japanese Yen Credit Agreement due October 2012 (variable rate)
 186,869
Other U.S. Dollar Debt due May 2013 — November 2034 (0.94%—7.96%)25,688
 43,164
Other Non-U.S. Dollar Debt due May 2013 — May 2023 (3.50%—11.00%)56,293
 64,060
5.35% U.S. Dollar Notes due July 2013499,993
 499,958
8.0% Heinz Finance Preferred Stock due July 2013350,000
 350,000
Japanese Yen Credit Agreement due December 2013 (variable rate)163,182
 199,327
U.S. Dollar Private Placement Notes due May 2014 — May 2021 (2.11% - 4.23%)500,000
 500,000
Japanese Yen Credit Agreement due October 2015 (variable rate)152,983
 
U.S. Dollar Private Placement Notes due July 2016 — July 2018 (2.86% - 3.55%)100,000
 100,000
2.00% U.S. Dollar Notes due September 2016299,933
 299,913
1.50% U.S. Dollar Notes due March 2017299,648
 299,556
U.S. Dollar Remarketable Securities due December 2020119,000
 119,000
3.125% U.S. Dollar Notes due September 2021395,772
 395,268
2.85% U.S. Dollar Notes due March 2022299,565
 299,516
6.375% U.S. Dollar Debentures due July 2028231,396
 231,137
6.25% British Pound Notes due February 2030192,376
 202,158
6.75% U.S. Dollar Notes due March 2032435,185
��435,112
7.125% U.S. Dollar Notes due August 2039628,082
 626,747
 4,749,096
 4,851,785
Hedge Accounting Adjustments (See Note 13)122,455
 128,444
Less portion due within one year(1,023,212) (200,248)
Total long-term debt$3,848,339
 $4,779,981
Weighted-average interest rate on long-term debt, including the impact of applicable interest rate swaps4.07% 4.28%
During the first quarter of Fiscal 2013, the Company terminated its variable rate three year 15 billion Japanese yen denominated credit agreement that was due October 2012, and settled the associated swap, which had an immaterial impact to the Company's consolidated statement of income. In addition, the Company entered into a new variable rate three year 15 billion Japanese yen denominated credit agreement. The proceeds were swapped to $188.5 million U.S. dollars and the interest rate was fixed at 2.22%.
At April 27, 2011,28, 2013, the Company had a $1.2$1.5 billion credit agreement which expires in April 2012.June 2016. This credit agreement supportssupported the Company’sCompany's commercial paper borrowings. AsIn April 2013, the Company entered into a new $1.5 billion1.28% credit agreement under which it borrowed $1.1 billion primarily to pay off all of the outstanding commercial paper. Both credit agreements were terminated on June 7, 2013 in conjunction with the closing of the Merger Agreement. See Note 21 for further explanation of the financing implications on the Company's indebtedness as a result of this Merger Agreement. In addition, the Company has $438 million of foreign lines of credit available at April 28, 2013.
During the fourth quarter of Fiscal 2012, the Company issued $300 million1.50% Notes due 2017 and $300 million2.85% Notes due 2022. During the second quarter of Fiscal 2012, the Company issued $300 million2.00% Notes due 2016 and $400 million3.125% Notes due 2021. During the first quarter of Fiscal 2012, the Company issued $500 million of private placement notes at an average interest rate of 3.48% with maturities of three, five, seven and ten years. Additionally, during the first quarter of Fiscal 2012, the Company issued $100 million of private placement notes at an average interest rate of 3.38% with maturities of five and seven years. The prior year proceeds were used for the repayment of commercial paper borrowings at April 28, 2010 are classified as long-termand to pay off the Company's $750 million of notes which matured on July 15, 2011 and $600 million notes which matured on March 15, 2012.
Certain of the Company's debt based upon the Company’s intent and ability to refinance these borrowings on a long-term basis. There were no commercial paper borrowings outstanding at April 27, 2011. The credit agreement hasagreements contain customary covenants, including a leverage ratio covenant. The Company was in compliance with all of its covenants as of April 27, 2011 and April 28, 2010. In June 2011, the Company expects to modify the credit agreement to increase the available borrowings under the facility to $1.5 billion as well as to extend its maturity date to 2016. In anticipation of these modifications, the Company terminated a $500 million credit agreement during 2013 and April 2011. In addition, the Company has $439.2 million of foreign lines of credit available at April 27, 2011.29, 2012.


59


56

H. J. Heinz Company and Subsidiaries
Notes to Consolidated Financial Statements — (Continued)

Long-term debt was comprised of the following as of April 27, 2011 and April 28, 2010:
         
  2011  2010 
  (Dollars in thousands) 
 
Commercial Paper (variable rate) $  $232,829 
7.125% U.S. Dollar Notes due August 2039  625,569   624,531 
8.0% Heinz Finance Preferred Stock due July 2013  350,000   350,000 
5.35% U.S. Dollar Notes due July 2013  499,923   499,888 
6.625% U.S. Dollar Notes due July 2011  749,982   749,878 
6.00% U.S. Dollar Notes due March 2012  599,631   599,187 
U.S. Dollar Remarketable Securities due December 2020  119,000   119,000 
6.375% U.S. Dollar Debentures due July 2028  230,878   230,619 
6.25% British Pound Notes due February 2030  206,590   188,928 
6.75% U.S. Dollar Notes due March 2032  435,038   440,942 
Japanese Yen Credit Agreement due October 2012 (variable rate)  182,571   159,524 
Japanese Yen Credit Agreement due December 2013 (variable rate)  194,742    
Other U.S. Dollar due May 2011—November 2034 (0.90—7.94)%  112,829   110,339 
OtherNon-U.S. Dollar due May 2011—May 2023 (3.50—11.25)%
  67,964   61,558 
         
   4,374,717   4,367,223 
Hedge Accounting Adjustments (See Note 12)  150,543   207,096 
Less portion due within one year  (1,447,132)  (15,167)
         
Total long-term debt $3,078,128  $4,559,152 
         
Weighted-average interest rate on long-term debt, including the impact of applicable interest rate swaps  4.23%  4.45%
         
On May 26, 2011, subsequent to the fiscal year end, the Company issued $500 million of private placement notes at an average interest rate of 3.48% with maturities of three, five, seven and ten years. The proceeds will be used to partially refinance debt that matures in Fiscal 2012.
During the third quarter of Fiscal 2011,2012, the Company remarketed the remaining $119 million remarketable securities at a rate of 6.049%. The next remarketing is scheduled for December 1, 2014. On the same date, the Company entered into a variable rate, three-year 16 billion Japanese yen denominated credit agreement. The proceeds were used in the funding of the Foodstar acquisition and for general corporate purposes and were swapped to $193.2 million and the interest rate was fixed at 2.66%. See Note 12 for additional information.
During the first quarter of Fiscal 2010, H. J. Heinz Finance Company (“HFC”), a subsidiary of Heinz, issued $250 million of 7.125% notes due 2039. The notes are fully, unconditionally and irrevocably guaranteed by the Company. The proceeds from the notes were used for payment of the cash component of the exchange transaction discussed below as well as various expenses relating to the exchange, and for general corporate purposes.
During the second quarter Fiscal 2010, HFC issued $681 million of 7.125% notes due 2039 (of the same series as the notes discussed above), and paid $217.5 million of cash, in exchange for $681 million of its outstanding 15.590% dealer remarketable securities due December 1, 2020. In addition, HFC terminated a portion of the remarketing option by paying the remarketing agent a


60


H. J. Heinz Company and Subsidiaries
Notes to Consolidated Financial Statements — (Continued)
cash payment of $89.0 million. The exchange transaction was accounted for as a modification of debt. Accordingly, cash payments used in the exchange, including the payment to the remarketing agent, have been accounted for as a reduction in the book value of the debt, and will be amortized to interest expense under the effective yield method. Additionally, the Company terminated its $175 million notional total rate of return swap inwith a notional amount of $119 million as an economic hedge to reduce the second quarter of Fiscal 2010 in connection with the dealerinterest cost related to these remarketable securities exchange transaction.securities. See Note 1213 for additional information. The next remarketing on the remaining remarketable securities ($119 million) is scheduled for December 1, 2011.further details. If the remainingthese securities are not remarketed, then the Company is required to repurchase all of the remaining securities at 100% of the principal amount plus accrued interest. If the Company purchases or otherwise acquires the remainingthese securities from the holders, the Company is required to pay to the holder of the remaining remarketing option the option settlement amount. This value fluctuates based on market conditions.
During the second quarter of Fiscal 2010, the Company entered into a three-year 15 billion Japanese yen denominated credit agreement. The proceeds were swapped to $167.3 million and the interest rate was fixed at 4.084%. See Note 12 for additional information.
During the third quarter of Fiscal 2010, the Company paid off its A$281 million Australian denominated borrowings ($257 million), which matured on December 16, 2009.
HFC’s 3,500 mandatorily redeemable preferred shares are classified as long-term debt. Each share of preferred stock is entitled to annual cash dividends at a rate of 8% or $8,000$8,000 per share. On July 15, 2013, each share will be redeemed for $100,000$100,000 in cash for a total redemption price of $350 million.$350 million.
Annual maturities of long-term debt during the next five fiscal years are $1,447.1 million in 2012, $225.1 million in 2013, $1,082.9 million$1.02 billion in 2014, $5.4$73.7 million in 2015, $163.1 million in 2016, $738.2 million in 2017 and $5.6$2.6 million in 2016.2018.
During the first quarter of Fiscal 2013, the Company entered into an amendment of its $175 million accounts receivable securitization program that extended the term until June 7, 2013. For the sale of receivables under the program, the Company receives cash consideration of up to $175 million and a receivable for the remainder of the purchase price (the "Deferred Purchase Price"). The cash consideration and the carrying amount of receivables removed from the consolidated balance sheets were $158.7 million and $161.8 million as of April 28, 2013 and April 29, 2012, respectively, resulting in a decrease of $3.1 million in cash for sales under this program for Fiscal 2013 and an increase in cash of $132.8 million for Fiscal 2012. The fair value of the Deferred Purchase Price was $53.6 million and $56.8 million as of April 28, 2013 and April 29, 2012, respectively. The increase in cash proceeds related to the Deferred Purchase Price was $3.2 million and $117.1 million as of April 28, 2013 and April 29, 2012, respectively. This Deferred Purchase Price is included as a trade receivable on the consolidated balance sheets and has a carrying value which approximates fair value as of April 28, 2013 and April 29, 2012, due to the nature of the short-term underlying financial assets. On May 31, 2013, subsequent to the Fiscal 2013 year end, the Company entered into an amendment of the $175 million accounts receivables securitization program that extended the term until May 30, 2014. Prior to this amendment, the Company accounted for transfers of receivables pursuant to this program as a sale and removed them from the consolidated balance sheet. This amendment results in the transfers no longer qualifying for sale treatment under U.S. GAAP. As a result, all transfers will be accounted for subsequent to this amendment as secured borrowings and the receivables sold pursuant to this program will be included on the balance sheet as trade receivables, along with the Deferred Purchase Price.

8.  9.Supplemental Cash Flows Information
             
  2011  2010  2009 
  (Dollars in thousands) 
 
Cash Paid During the Year For:            
Interest $268,131  $305,332  $310,047 
             
Income taxes $154,527  $138,953  $203,298 
             
Details of Acquisitions:            
Fair value of assets $1,057,870  $16,072  $478,440 
Liabilities(1)  274,294   4,644   181,093 
Redeemable noncontrolling interest(2)  124,669       
             
Cash paid  658,907   11,428   297,347 
Less cash acquired  40,605      3,449 
             
Net cash paid for acquisitions $618,302  $11,428  $293,898 
             
 2013 2012 2011
 (In thousands)
Cash Paid During the Year For: 
  
  
Interest$285,324
 $277,954
 $268,131
Income taxes$327,046
 $265,547
 $154,527
Details of Acquisitions: 
  
  
Fair value of assets$
 $
 $1,057,870
Liabilities(1)

 (3,250) 274,294
Redeemable noncontrolling interest(2)

 
 124,669
Cash paid
 3,250
 658,907
Less cash acquired
 
 40,605
Net cash paid for acquisitions$
 $3,250
 $618,302

(1)
Includes contingent obligations to sellers of $44.5$44.5 million in 2011.
(2)See Note 1718 for additional information.
During Fiscal 2010, HFC issued $681 million of 30 year notes and paid $217.5 million of cash in exchange for $681 million of its outstanding dealer remarketable securities. The $681 million of notes


61


H. J. Heinz Company and Subsidiaries
Notes to Consolidated Financial Statements — (Continued)
exchanged was a non-cash transaction and has been excluded from the consolidated statement of cash flows for the year ended April 28, 2010. See Note 7 for additional information.
The Company recognized $41.8 million of property, plant and equipment and debt in Fiscal 2010 related to contractual arrangements that contain a lease. These non-cash transactions have been excluded from the consolidated statement of cash flows for the year ended April 28, 2010.
In addition, the Company acted as servicer for approximately $146$184.3 million and $126$205.6 million of trade receivables which were sold to unrelated third parties without recourse as of April 27, 2011 and April 28, 2010,2013 and April 29, 2012, respectively. These trade receivables are short-term in nature. The proceeds from these sales are also recognized on the statements of cash flows as a component of operating activities.
The Company has not recorded any servicing assets or liabilities as of April 27, 2011 or April 28, 20102013 or April 29, 2012 for the arrangements discussed above because the fair value of these servicing agreements as well as the fees earned were not material to the financial statements.

57




9.  10.Employees’Employees' Stock Incentive Plans and Management Incentive Plans
As of April 27, 2011,28, 2013, the Company had outstanding stock option awards, restricted stock units and restricted stock awards issued pursuant to various shareholder-approved plans and a shareholder-authorized employee stock purchase plan. The compensation cost related to these plans primarily recognized in selling, general and administrative expenses,SG&A and the related tax benefit was $32.7 millionare as follows:
 Fiscal Year Ended
 April 28, 2013 April 29, 2012 April 27, 2011
 (In millions)
Pre-tax compensation cost$33.7
 $36.5
 $32.7
Tax benefit10.8
 12.0
 10.4
After-tax compensation cost$22.9
 $24.5
 $22.3

During Fiscals 2013 and $10.4 million for2012, the fiscal year ended April 27, 2011, $33.4 million and $10.3 million for the fiscal year ended April 28, 2010, and $37.9 million and $12.8 million for the fiscal year ended April 29, 2009, respectively.
The Company has two plansCompany's plan from which it issued equity basedequity-based awards was the Fiscal Year 2003 Stock Incentive Plan (the “2003 Plan”), which was approved by shareholders on September 12, 2002,2002. During Fiscal 2011, the Company issued equity-based awards from the 2003 Plan and the 2000 Stock Option Plan (the “2000 Plan”), which.  The 2000 Plan was approved by shareholdersShareholders on September 12, 2000 for a ten-year period. The Company’s primary means for issuing equity-based awards is the 2003 Plan.and expired on September 12, 2010. Pursuant to the 2003 Plan, the Management Development & Compensation Committee is("MD&CC") was authorized to grant a maximum of 9.4 million shares for issuance as restricted stock units or restricted stock. Any available shares may behave been issued as stock options. The maximum number of shares that may behave been granted under this plan is was 18.9 million shares. Shares issued under these plans arewere sourced from available treasury shares. The 2003 Plan was originally scheduled to continue to be used until there were no more outstanding shares to award.  Effective August 28, 2012, the MD&CC approved the 2013 Plan with a term of ten years.  The MD&CC was authorized to grant a maximum of 10 million shares for issuance as restricted stock units, restricted stock, or stock options.

On June 7, 2013, subsequent to the Fiscal 2013 year end and in connection with the Merger, all outstanding stock option awards, restricted stock units (except for certain retention RSUs which continue on their original terms) and restricted stock awards issued pursuant to various shareholder-approved plans and a shareholder-authorized employee stock purchase plan were automatically canceled and converted into the right to receive certain cash consideration.

In the Merger, (i) each outstanding share of Company common stock (other than shares owned by the Company, Parent, Merger Sub or any other direct or indirect wholly owned subsidiary of Parent, and in each case not held on behalf of third parties) was cancelled and automatically converted into the right to receive $72.50 in cash, without interest and less applicable withholding taxes thereon (the “Merger Consideration”), (ii) each outstanding stock option, whether vested or unvested, was cancelled and automatically converted into the right to receive, with respect to each share subject to the option, the Merger Consideration less the exercise price per share, (iii) each outstanding Company phantom unit, whether vested or unvested, was cancelled and automatically converted into the right to receive the Merger Consideration, and (iv) each outstanding Company restricted stock unit (other than retention restricted stock units, which will remain subject to the vesting schedule pursuant to the existing terms of the applicable award agreements and that the general timing of payment would be in accordance with such terms), whether vested or unvested, was cancelled and automatically converted into the right to receive, with respect to each share subject to the restricted stock unit, the Merger Consideration plus any accrued and unpaid dividend equivalents, except that payment in respect of Company restricted stock units that have been deferred will be made in accordance with the terms of the award and the applicable deferral election made by the holder.

There are currently no outstanding stock option awards, restricted stock units and restricted stock awards, other than the retention RSUs described above.

Stock Options:
Stock options generally vest over a period of one to four years after the date of grant. Awards granted prior to Fiscal 2006 generally had a maximum term of ten years. Awards granted between Fiscal 2006 and Fiscal 2012 have a maximum term of seven years. Beginning in Fiscal 2006,2013, awards have a maximum term of seventen years.
In accordance with their respective plans, stock option awards are forfeited if a holder voluntarily terminates employment prior to the vesting date. The Company estimates forfeitures based on an analysis of historical trends updated as discrete new

58

H. J. Heinz Company and Subsidiaries
Notes to Consolidated Financial Statements — (Continued)

information becomes available and will be re-evaluated on an annual basis. Compensation cost in any period is at least equal to the grant-date fair value of the vested portion of an award on that date.
The Company presents all benefits of tax deductions resulting from the exercise of stock-based compensation as operating cash flows in the consolidated statements of cash flows, except the benefit of tax deductions in excess of the compensation cost recognized for those options (“excess tax benefits”) which are classified as financing cash flows. For the fiscal year ended April 27, 2011, $12.428, 2013, $8.1 million of cash tax benefits was reported as an operating cash inflow and $8.6$10.3 million of excess


62


H. J. Heinz Company and Subsidiaries
Notes to Consolidated Financial Statements — (Continued)
tax benefits as a financing cash inflow. For the fiscal year ended April 28, 2010, $6.9 million of cash tax benefits was reported as an operating cash inflow and $2.4 million of excess tax benefits as a financing cash inflow. For the fiscal year ended April 29, 2009, $9.52012, $7.5 million of cash tax benefits was reported as an operating cash inflow and $4.8$7.6 million of excess tax benefits as a financing cash inflow.
As of April 27, 2011, there were no shares available for issuance under the 2000 Plan due to the expiration of the 2000 Plan in September 2010. During For the fiscal year ended April 27, 2011 7,465 shares were forfeited, $12.4 million of cash tax benefits was reported as an operating cash inflow and returned to the plan. During the fiscal year ended April 27, 2011, 10,117 shares were issued from the 2000 Plan.$8.6 million of excess tax benefits as a financing cash inflow.
A summary of the Company’s 2003 Plan at April 27, 201128, 2013 is as follows:
 2003 Plan
 (Amounts in
In thousands)
Number of shares authorized18,869
Number of stock option shares granted(8,34311,533)
Number of stock option shares cancelled/forfeited and returned to the plan1,113236
Number of restricted stock units and restricted stock issued(4,5325,063)
Shares available for grant as stock options3,3866,230

During Fiscal 2011,2013, the Company granted 1,733,1351,540,340 option awards to employees sourced from the 2000 and 2003 Plans.Plan. The weighted average fair value per share of the options granted during the fiscal years ended April 28, 2013, April 29, 2012, and April 27, 2011 April 28, 2010 and April 29, 2009 as computed using the Black-Scholes pricing model was $5.36, $4.71,$5.79, $5.80, and $5.75,$5.36, respectively. The weighted average assumptions used to estimate these fair values are as follows:
             
  Fiscal Year Ended
  April 27,
 April 28,
 April 29,
  2011 2010 2009
 
Dividend yield  3.9%  4.3%  3.3%
Expected volatility  20.5%  20.2%  14.9%
Expected term (years)  5.5   5.5   5.5 
Risk-free interest rate  1.7%  2.7%  3.1%
 Fiscal Year Ended
 April 28,
2013
 April 29,
2012
 April 27,
2011
Dividend yield3.7% 3.7% 3.9%
Expected volatility19.4% 20.9% 20.5%
Expected term (years)7.0
 5.0
 5.5
Risk-free interest rate1.0% 1.0% 1.7%
The dividend yield assumption is based on the current fiscal year dividend payouts. The expected volatility of the Company’s common stock at the date of grant is estimated based on a historic daily volatility rate over a period equal to the average life of an option. The weighted average expected life of options is based on consideration of historical exercise patterns adjusted for changes in the contractual term and exercise periods of current awards. The risk-free interest rate is based on the U.S. Treasury (constant maturity) rate in effect at the date of grant for periods corresponding with the expected term of the options.


63


59

H. J. Heinz Company and Subsidiaries
Notes to Consolidated Financial Statements — (Continued)

A summary of the Company’s stock option activity and related information is as follows:
             
     Weighted
    
     Average
    
  Number of
  Exercise Price
  Aggregate
 
  Options  (per share)  Intrinsic Value 
  (Amounts in thousands, except per share data) 
 
Options outstanding at April 30, 2008  22,134  $40.06  $886,758 
Options granted  1,551   50.91   78,978 
Options exercised  (6,684)  42.35   (283,064)
Options cancelled/forfeited and returned to the plan  (2,901)  47.77   (138,601)
             
Options outstanding at April 29, 2009  14,100   38.59   544,071 
Options granted  1,768   39.12   69,166 
Options exercised  (2,921)  35.46   (103,558)
Options cancelled/forfeited and returned to the plan  (26)  40.44   (1,068)
             
Options outstanding at April 28, 2010  12,921   39.36   508,611 
Options granted  1,733   46.42   80,460 
Options exercised  (4,813)  35.73   (171,980)
Options cancelled/forfeited and returned to the plan  (73)  42.81   (3,147)
             
Options outstanding at April 27, 2011  9,768  $42.38  $413,944 
             
Options vested and exercisable at April 29, 2009  10,933  $36.18  $395,558 
Options vested and exercisable at April 28, 2010  9,300  $37.59  $349,600 
Options vested and exercisable at April 27, 2011  5,744  $40.65  $233,507 
 
Number of
Options
 
Weighted
Average
Exercise Price
(per share)
 
Aggregate
Intrinsic Value
 (In thousands, except per share data)
Options outstanding at April 28, 201012,921
 $39.36
 $508,611
Options granted1,733
 46.42
 80,460
Options exercised(4,813) 35.73
 (171,980)
Options cancelled/forfeited and returned to the plan(73) 42.81
 (3,147)
Options outstanding at April 27, 20119,768
 42.38
 413,944
Options granted1,649
 52.19
 86,068
Options exercised(2,798) 37.99
 (106,287)
Options cancelled/forfeited and returned to the plan(11) 38.38
 (435)
Options outstanding at April 29, 20128,608
 45.69
 393,290
Options granted1,540
 55.72
 85,828
Options exercised(3,504) 42.35
 (148,376)
Options cancelled/forfeited and returned to the plan(110) 50.67
 (5,616)
Options outstanding at April 28, 20136,534
 $49.76
 $325,126
Options vested and exercisable at April 27, 20115,744
 $40.65
 $233,507
Options vested and exercisable at April 29, 20124,418
 $43.90
 $193,942
Options vested and exercisable at April 28, 20132,573
 $48.01
 $123,502

The following summarizes information about shares under option in the respective exercise price ranges at April 27, 2011:28, 2013:
                         
  Options Outstanding  Options Exercisable 
     Weighted-
  Weighted-
     Weighted-
    
     Average
  Average
     Average
  Weighted-
 
     Remaining
  Remaining
     Remaining
  Average
 
Range of Exercise
 Number
  Life
  Exercise Price
  Number
  Life
  Exercise Price
 
Price Per Share Outstanding  (Years)  Per Share  Exercisable  (Years)  Per Share 
  (Options in thousands) 
 
$29.18-$35.38  1,280   2.0  $33.47   1,274   2.0  $33.47 
$35.39-$42.42  3,964   3.5   39.09   2,647   2.6   39.11 
$42.43-$51.25  4,524   4.8   47.77   1,823   3.7   47.90 
                         
   9,768   3.9  $42.38   5,744   2.8  $40.65 
                         
  Options Outstanding Options Exercisable
    
Weighted-
Average
Remaining
 
Weighted-
Average
Remaining
   
Weighted-
Average
Remaining
 
Weighted-
Average
Range of Exercise Number Life Exercise Price Number Life Exercise Price
Price Per Share Outstanding (Years) Per Share Exercisable (Years) Per Share
  (Options in thousands)
$31.95-$34.00 64
 0.50 $33.86
 64
 0.50 $33.86
$34.01-$42.42 716
 3.15 38.98
 290
 2.96 38.85
$42.43-$55.72 5,754
 5.45 51.28
 2,219
 3.40 49.61
  6,534
 5.15 $49.76
 2,573
 3.28 $48.01
The Company received proceeds of $154.8$113.5 million $67.4, $82.7 million, and $264.9$154.8 million from the exercise of stock options during the fiscal years ended April 28, 2013, April 29, 2012 and April 27, 2011 April 28, 2010 and April 29, 2009,, respectively. The tax benefit recognized as a result of stock option exercises was $21.0$18.3 million $9.3, $15.1 million and $14.3$21.0 million for the fiscal years ended April 28, 2013, April 29, 2012, and April 27, 2011 April 28, 2010 and April 29, 2009,, respectively.


64









60

H. J. Heinz Company and Subsidiaries
Notes to Consolidated Financial Statements — (Continued)

A summary of the status of the Company’s unvested stock options is as follows:
         
     Weighted
 
     Average
 
     Grant Date
 
  Number of
  Fair Value
 
  Options  (per share) 
  (Amounts in thousands, except per share data) 
 
Unvested options at April 28, 2010  3,621  $5.36 
Options granted  1,733   5.36 
Options vested  (1,282)  5.64 
Options forfeited  (48)  5.19 
         
Unvested options at April 27, 2011  4,024  $5.27 
         
 
Number of
Options
 
Weighted
Average
Grant Date
Fair Value
(per share)
 (In thousands, except per share data)
Unvested options at April 29, 20124,190
 $5.43
Options granted1,540
 5.79
Options vested(1,662) 5.39
Options forfeited(107) $5.61
Unvested options at April 28, 20133,961
 $5.59
Unrecognized compensation cost related to unvested option awards under the 2000 and 2003 Plans totaled $7.7$4.6 million and $8.1$6.4 million as of April 27, 2011 and April 28, 2010,2013 and April 29, 2012, respectively. This cost is expected to be recognized over a weighted averageweighted-average period of 1.5 years.
Restricted Stock Units and Restricted Shares:
The 2003 Plan authorizes up to 9.4 million shares for issuance as restricted stock units (“RSUs”) or restricted stock with vesting periods from the first to the fifth anniversary of the grant date as set forth in the award agreements. Upon vesting, the RSUs are converted into shares of the Company’s stock on aone-for-one basis and issued to employees, subject to any deferral elections made by a recipient or required by the plan. Restricted stock is reserved in the recipients’ name at the grant date and issued upon vesting. The Company is entitled to an income tax deduction in an amount equal to the taxable income reported by the holder upon vesting of the award. RSUs generally vest over a period of one to four years after the date of grant.
Total compensation expense relating to RSUs and restricted stock was $23.2$23.6 million $24.8, $25.7 million and $26.6$23.2 million for the fiscal years ended April 28, 2013, April 29, 2012, and April 27, 2011 April 28, 2010 and April 29, 2009,, respectively. Unrecognized compensation cost in connection with RSU and restricted stock grants totaled $29.4$24.9 million $29.8, $27.6 million, and $31.8$29.4 million at April 28, 2013, April 29, 2012, and April 27, 2011 April 28, 2010 and April 29, 2009,, respectively. The cost is expected to be recognized over a weighted-average period of 1.7 years.
A summary of the Company’s RSU and restricted stock awards at April 27, 201128, 2013 is as follows:
 2003 Plan
 (Amounts inIn thousands)
Number of shares authorized9,440
Number of shares reserved for issuance(5,8516,842)
Number of shares forfeited and returned to the plan1,7791,319

Shares available for grant4,3774,908


65


61

H. J. Heinz Company and Subsidiaries
Notes to Consolidated Financial Statements — (Continued)

A summary of the activity of unvested RSU and restricted stock awards and related information is as follows:
         
     Weighted
 
     Average
 
     Grant Date
 
     Fair Value
 
  Number of Units  (Per Share) 
  (Amounts in thousands,
 
  except per share data) 
 
Unvested units and stock at April 30, 2008  2,087  $39.88 
Units and stock granted  577   49.69 
Units and stock vested  (910)  37.91 
Units and stock cancelled/forfeited and returned to the plan  (32)  46.52 
         
Unvested units and stock at April 29, 2009  1,722   44.08 
Units and stock granted  628   39.55 
Units and stock vested  (834)  40.59 
Units and stock cancelled/forfeited and returned to the plan  (20)  44.12 
         
Unvested units and stock at April 28, 2010  1,496   44.13 
Units and stock granted  574   46.74 
Units and stock vested  (725)  44.96 
Units and stock cancelled/forfeited and returned to the plan  (49)  43.47 
         
Unvested units and stock at April 27, 2011  1,296  $44.84 
         
 Number of Units 
Weighted
Average
Grant Date
Fair Value
(Per Share)
 
(In thousands,
except per share data)
Unvested units and stock at April 28, 20101,496
 $44.13
Units and stock granted574
 46.74
Units and stock vested(725) 44.96
Units and stock cancelled/forfeited and returned to the plan(49) 43.47
Unvested units and stock at April 27, 20111,296
 44.84
Units and stock granted526
 52.31
Units and stock vested(520) 45.27
Units and stock cancelled/forfeited and returned to the plan(32) 45.90
Unvested units and stock at April 29, 20121,270
 47.75
Units and stock granted464
 55.88
Units and stock vested(567) 47.33
Units and stock cancelled/forfeited and returned to the plan(53) 50.01
Unvested units and stock at April 28, 20131,114
 $51.24
Upon share option exercise or vesting of restricted stock and RSUs, the Company uses available treasury shares and maintains a repurchase program that anticipates exercises and vesting of awards so that shares are available for issuance. The Company records forfeitures of restricted stock as treasury share repurchases. The Company repurchased approximately 1.4 million shares during Fiscal 2011.
Global Stock Purchase Plan:
The Company hashad a shareholder-approved employee global stock purchase plan (the “GSPP”) that permitspermitted substantially all employees to purchase shares of the Company’s common stock at a discounted price through payroll deductions at the end of two six-month offering periods. Currently, theThe offering periods arewere February 16 to August 15 and August 16 to February 15. From the February 2006 to February 2009 offering periods, theThe purchase price of the option was equal to 85% of the fair market value of the Company’s common stock on the last day of the offering period. Commencing with the August 2009 offering period, the purchase price of the option is equal to 95% of the fair market value of the Company’s common stock on the last day of the offering period. The number of shares available for issuance under the GSPP iswas a total of five million shares. During the two offering periods from February 16, 20102012 to February 15, 2011,2013, employees purchased 185,716121,460 shares under the plan. During the two offering periods from February 16, 20092011 to February 15, 2010,2012, employees purchased 280,006165,635 shares under the plan.
As a result of the Merger Agreement, the Company's GSPP was terminated immediately following the scheduled purchases on the February 15, 2013 purchase date for the purchase period August 16, 2012 to February 15, 2013.
Annual Incentive Bonus:
The Company’s management incentive plans cover officers and other key employees. Participants may elect to be paid on a current or deferred basis. The aggregate amount of all awards may not exceed certain limits in any year. Compensation under the management incentive


66


H. J. Heinz Company and Subsidiaries
Notes to Consolidated Financial Statements — (Continued)
plans was approximately $45$32 million $49, $34 million, and $38$45 million in fiscal years 2011, 2010Fiscals 2013, 2012 and 2009,2011, respectively.
Long-Term Performance Program:
In Fiscal 2011,2013, the Company granted performance awards as permitted in the Fiscal Year 2003 Stock Incentive Plan, subject to the achievement of certain performance goals. These performance awards are tied to the Company’s relative Total Shareholder Return (“Relative TSR”) Ranking within the defined Long-term Performance Program (“LTPP”) peer group and the2-year2-year average after-tax Return on Invested Capital (“ROIC”) metrics. The Relative TSR metric is based on the two-year cumulative return to shareholders from the change in stock price and dividends paid between the starting and ending dates. The starting value was based on the average of each LTPP peer group company stock price for the 60 trading days prior to and including April 29, 2010.2012. The ending value will be based on the average stock price for the 60 trading days prior to and including the close of the Fiscal 20122014 year end, plus dividends paid over the 2 year performance period. The Company also granted performance awards in Fiscal 20102012 under the2010-2011

62

H. J. Heinz Company and Subsidiaries
Notes to Consolidated Financial Statements — (Continued)

2012-2013 LTPP and in Fiscal 20092011 under the2009-2010 2011-2012 LTPP. The compensation cost related to LTPP awards primarily recognized in selling, general and administrative expenses (“SG&A”) was $21.5 million&A and the related tax benefit was $7.4 million for the fiscal year ended April 27, 2011. The compensation cost related to these plans, recognized in SG&A was $20.7 million, and the related tax benefit was $7.0 million for the fiscal year ended April 28, 2010. The compensation cost related to these plans, recognized in SG&A was $17.4 million, and the related tax benefit was $5.9 million for the fiscal year ended April 29, 2009.are as follows:
 Fiscal Year Ended
 April 28, 2013 April 29, 2012 April 27, 2011
 (In millions)
Pre-tax compensation cost$17.3
 $18.4
 $21.5
Tax benefit6.1
 6.5
 7.4
After-tax compensation cost$11.2
 $11.9
 $14.1

10.  11.Fair Value Measurements
Fair value is defined as the price that would be received to sell an asset or paid to transfer a liability in an orderly transaction between market participants at the measurement date. The fair value hierarchy consists of three levels to prioritize the inputs used in valuations, as defined below:
Level 1:1: Observable inputs that reflect unadjusted quoted prices for identical assets or liabilities in active markets.
Level 2:2: Inputs other than quoted prices included within Level 1 that are observable for the asset or liability, either directly or indirectly.
Level 3:3: Unobservable inputs for the asset or liability.
As of April 27, 2011 and April 28, 2010,2013 and April 29, 2012, the fair values of the Company’s assets and liabilities measured on a recurring basis are categorized as follows:
                                 
  April 27, 2011  April 28, 2010 
  Level 1  Level 2  Level 3  Total  Level 1  Level 2  Level 3  Total 
  (Thousands of Dollars) 
 
Assets:                                
Derivatives(a) $  $115,705  $  $115,705  $  $133,773  $  $133,773 
                                 
Total assets at fair value $  $115,705  $  $115,705  $  $133,773  $  $133,773 
                                 
Liabilities:                                
Derivatives(a) $  $43,007  $  $43,007  $  $36,036  $  $36,036 
Earn-out(b) $  $  $45,325  $45,325  $  $  $  $ 
                                 
Total liabilities at fair value $  $43,007  $45,325  $88,332  $  $36,036  $  $36,036 
                                 


67


H. J. Heinz Company and Subsidiaries
 April 28, 2013 April 29, 2012
 Level 1 Level 2 Level 3 Total Level 1 Level 2 Level 3 Total
 (In thousands)
Assets: 
  
  
  
  
  
  
  
Derivatives(a)$
 $68,892
 $
 $68,892
 $
 $90,221
 $
 $90,221
Total assets at fair value$
 $68,892
 $
 $68,892
 $
 $90,221
 $
 $90,221
Liabilities: 
  
  
  
  
  
  
  
Derivatives(a)$
 $79,871
 $
 $79,871
 $
 $15,379
 $
 $15,379
Earn-out(b)$
 $
 $
 $
 $
 $
 $46,881
 $46,881
Total liabilities at fair value$
 $79,871
 $
 $79,871
 $
 $15,379
 $46,881
 $62,260
Notes to Consolidated Financial Statements — (Continued)

(a)
Foreign currency derivative contracts are valued based on observable market spot and forward rates, and are classified within Level 2 of the fair value hierarchy. Interest rate swaps are valued based on observable market swap rates, and are classified within Level 2 of the fair value hierarchy. Cross-currency interest rate swaps are valued based on observable market spot and swap rates, and are classified within Level 2 of the fair value hierarchy. The total rate of return swap is valued based on observable market swap rates and the Company's credit spread, and is classified within Level 2 of the fair value hierarchy. There have been no transfers between Levels 1 and 2 in Fiscals 2011 and 2010.

(b)
The Company acquired Foodstar in China in Fiscal 2011. Consideration for this acquisition included a potential earn-out payment in Fiscal 2014 contingent upon certain net sales and EBITDA (earnings before interest, taxes, depreciation and amortization) targets during Fiscals 2013 and 2014. The fair value of the earn-out associated with the Foodstar acquisition was estimated using a discounted cash flow model. See Note 4 for further information regarding the Foodstar acquisition. This fair value measurementmodel and is based on significant inputs not observed in the market and thus represents a Level 3 measurement. Key assumptions in determining the fair value of the earn-out include the discount rate, and revenue and EBITDA projections for Fiscals 2013 and 2014. As of April 27, 201129, 2012 there waswere no significant changechanges to the fair value of the earn-out recorded for Foodstar at the acquisition date. During the third quarter of Fiscal 2013, the Company renegotiated the terms of the earn-out agreement in order to give the Company additional flexibility in the future for growing its business in China, one of its largest and most important emerging markets. This renegotiation resulted in the settlement of the earn-out for a cash payment of $60.0 million (see Note 5 for additional information).
There have been no transfers between Levels 1, 2 and 3 in Fiscals 2013 and 2012.

63

H. J. Heinz Company and Subsidiaries
Notes to Consolidated Financial Statements — (Continued)

As a result of classifying the LongFong business as held for sale, the Company took a non-cash impairment charge of $36.0 million to goodwill during the third quarter Fiscal 2013. This charge reduced the Company's carrying value to the estimated fair value of the anticipated sale, which is based on unobservable inputs and thus represents a Level 3 measurement. The remaining carrying value is not material. See Note 3 for further information.
The Company recognized $12.6$50.9 million of non-cash asset write-offswrite-downs during Fiscal 20102012 related to twosix factory closures. These factory closures andare directly linked to the exit of a formula business in the U.K.Company's Fiscal 2012 productivity initiatives (see Note 4). These charges reduced the Company’sCompany's carrying value in the assets to net realizable value. Thethe estimated fair value, the remainder of the assets was determined based on observable inputs.which is not material.

As of April 27, 2011 and April 28, 2010, theThe aggregate fair value of the Company’sCompany's long-term debt, including the current portion, was $5.35 billion as compared with the carrying value of $4.87 billion at April 28, 2013, and $5.70 billion as compared with the carrying value of $4.98 billion at April 29, 2012. The Company's debt obligations are valued based on market quotes approximated the recorded value, with the exceptionand are classified within Level 2 of the 7.125% notes issued as part of the dealer remarketable securities exchange transaction. The bookfair value of these notes has been reduced as a result of the cash payments made in connection with the exchange, which occurred in Fiscal 2010. See Note 7.hierarchy.

11.  12.Pension and Other Postretirement Benefit Plans
Pension Plans:
The Company maintains retirement plans for the majority of its employees. Current defined benefit plans are provided primarily for domestic union and foreign employees. Defined contribution plans are provided for the majority of its domestic non-union hourly and salaried employees as well as certain employees in foreign locations.
Other Postretirement Benefit Plans:
The Company and certain of its subsidiaries provideprovides health care and life insurance benefits for retired employees and their eligible dependents. Certain of the Company’s U.S. and Canadian employees may become eligible for such benefits. The Company currently does not fund these benefit arrangements until claims occur and may modify plan provisions or terminate plans at its discretion.
Measurement Date:
The Company uses the last day of its fiscal year as the measurement date for all of its defined benefit plans and other postretirement benefit plans.


68


64

H. J. Heinz Company and Subsidiaries
Notes to Consolidated Financial Statements — (Continued)

Obligations and Funded Status:
The following table sets forth the changes in benefit obligation, plan assets and funded status of the Company’s principal defined benefit plans and other postretirement benefit plans at April 27, 2011 and April 28, 2010.2013 and April 29, 2012.
                 
  Pension Benefits  Other Retiree Benefits 
  2011  2010  2011  2010 
  (Dollars in thousands) 
 
Change in Benefit Obligation:                
Benefit obligation at the beginning of the year $2,585,984  $2,230,102  $235,297  $234,175 
Service cost  32,329   30,486   6,311   5,999 
Interest cost  142,133   149,640   12,712   15,093 
Participants’ contributions  2,444   2,674   822   905 
Amendments  377   5,807   (3,710)  (21,115)
Actuarial (gain)/loss  (8,457)  238,168   (3,786)  9,672 
Divestitures     (413)      
Settlement  (3,275)  (4,663)      
Curtailment     (3,959)      
Benefits paid  (159,307)  (156,807)  (16,986)  (18,395)
Exchange/other  173,088   94,949   3,770   8,963 
                 
Benefit obligation at the end of the year $2,765,316  $2,585,984  $234,430  $235,297 
                 
Change in Plan Assets:                
Fair value of plan assets at the beginning of the year $2,869,971  $1,874,702  $  $ 
Actual return on plan assets  318,494   561,997       
Divestitures     (413)      
Settlement  (3,275)  (4,663)      
Employer contribution  22,411   539,939   16,164   17,490 
Participants’ contributions  2,444   2,674   822   905 
Benefits paid  (159,307)  (156,807)  (16,986)  (18,395)
Exchange  211,143   52,542       
                 
Fair value of plan assets at the end of the year  3,261,881   2,869,971       
                 
Funded status $496,565  $283,987  $(234,430) $(235,297)
                 
 Pension Benefits Other Retiree Benefits
 2013 2012 2013 2012
 (In thousands)
Change in Benefit Obligation: 
  
  
  
Benefit obligation at the beginning of the year$2,930,347
 $2,765,316
 $249,017
 $234,431
Service cost31,580
 33,719
 6,486
 5,967
Interest cost132,110
 139,525
 9,923
 11,457
Participants’ contributions2,294
 2,281
 659
 712
Amendments(145) 3,396
 
 735
Actuarial loss428,881
 196,606
 9,153
 17,278
Settlement(11,971) (1,854) 
 
Benefits paid(157,672) (152,342) (15,760) (19,574)
Exchange/other(83,858) (56,300) (2,161) (1,989)
Benefit obligation at the end of the year$3,271,566
 $2,930,347
 $257,317
 $249,017
Change in Plan Assets: 
  
  
  
Fair value of plan assets at the beginning of the year$3,140,834
 $3,261,881
 $
 $
Actual return on plan assets429,011
 84,004
 
 
Settlement(11,971) (1,854) 
 
Employer contribution69,388
 23,469
 15,101
 18,862
Participants’ contributions2,294
 2,281
 659
 712
Benefits paid(157,672) (152,342) (15,760) (19,574)
Exchange/other(92,741) (76,605) 
 
Fair value of plan assets at the end of the year3,379,143
 3,140,834
 
 
Funded status$107,577
 $210,487
 $(257,317) $(249,017)
Amounts recognized in the consolidated balance sheets consist of the following:
                 
  Pension Benefits  Other Retiree Benefits 
  2011  2010  2011  2010 
  (Dollars in thousands) 
 
Other non-current assets $644,598  $424,554  $  $ 
Other accrued liabilities  (31,589)  (12,842)  (18,259)  (18,874)
Other non-current liabilities  (116,444)  (127,725)  (216,171)  (216,423)
                 
Net amount recognized $496,565  $283,987  $(234,430) $(235,297)
                 
Certain of the Company’s pension plans have projected benefit obligations in excess of the fair value of plan assets. For these plans, the projected benefit obligations and the fair value of plan assets at April 27, 2011 were $175.0 million and $27.0 million, respectively. For pension plans having


69


H. J. Heinz Company and Subsidiaries
 Pension Benefits Other Retiree Benefits
 2013 2012 2013 2012
 (In thousands)
Other non-current assets$287,467
 $399,868
 $
 $
Other accrued liabilities(32,271) (15,943) (16,998) (17,565)
Other non-current liabilities(147,619) (173,438) (240,319) (231,452)
Net asset/(liabilities) recognized$107,577
 $210,487
 $(257,317) $(249,017)
Notes to Consolidated Financial Statements — (Continued)
projected benefit obligations in excess of the fair value of plan assets at April 28, 2010, the projected benefit obligations and the fair value of plan assets were $160.9 million and $20.3 million, respectively.
The accumulated benefit obligation for all defined benefit pension plans was $2,602.0 million$3.11 billion at April 27, 2011 and $2,414.3 million at April 28, 2010.2013 and $2.79 billion at April 29, 2012.
Certain of the Company’s pension plans have accumulated benefit obligations in excess of the fair value of plan assets. For these plans, the accumulated benefit obligations, projected benefit obligations and the fair value of plan assets at April 27, 201128, 2013 were $154.3$631.7 million $175.0, $640.8 million, and $27.0$460.9 million, respectively. For pension plans having accumulated benefit obligations in excess of the fair value of plan assets at April 28, 2010,29, 2012, the accumulated benefit obligations, projected benefit obligations and the fair value of plan assets were $137.0$630.3 million $160.9, $642.3 million and $20.3$452.9 million, respectively.
Certain of the Company's pension plans have projected benefit obligations in excess of the fair value of plan assets. For these plans, the projected benefit obligations and the fair value of the plan assets at April 28, 2013 were $900.3 million and $720.5 million, respectively. For pension plans having projected benefit obligations in excess of the fair value of plan assets at April 29, 2012, the projected benefit obligations and the fair value of plan assets were $642.3 million and $452.9 million, respectively.


65

H. J. Heinz Company and Subsidiaries
Notes to Consolidated Financial Statements — (Continued)

Components of Net Periodic Benefit Cost and Defined Contribution Plan Expense:
Total pension cost of the Company’s principal pension plans and postretirement plans consisted of the following:
                         
  Pension Benefits  Other Retiree Benefits 
  2011  2010  2009  2011  2010  2009 
  (Dollars in thousands) 
 
Components of defined benefit net periodic benefit cost:                        
Service cost $32,329  $30,486  $33,321  $6,311  $5,999  $6,501 
Interest cost  142,133   149,640   143,601   12,712   15,093   15,357 
Expected return on assets  (229,258)  (211,408)  (207,774)         
Amortization of:                        
Prior service cost/(credit)  2,455   2,173   3,182   (5,155)  (3,796)  (3,812)
Net actuarial loss  77,687   53,882   33,206   1,604   540   3,681 
Loss due to curtailment, settlement and special termination benefits  2,039   612   635          
                         
Net periodic benefit cost  27,385   25,385   6,171   15,472   17,836   21,727 
Defined contribution plans  49,089   47,356   36,404          
                         
Total cost  76,474   72,741   42,575   15,472   17,836   21,727 
                         
Less periodic benefit cost associated with discontinued operations     618   1,376          
                         
Periodic benefit cost associated with continuing operations $76,474  $72,123  $41,199  $15,472  $17,836  $21,727 
                         


70


H. J. Heinz Company and Subsidiaries
 Pension Benefits Other Retiree Benefits
 2013 2012 2011 2013 2012 2011
 (In thousands)
Components of defined benefit net periodic benefit cost: 
  
  
  
  
  
Service cost$31,580
 $33,719
 $32,329
 $6,486
 $5,967
 $6,311
Interest cost132,110
 139,525
 142,133
 9,923
 11,457
 12,712
Expected return on assets(250,660) (234,717) (229,258) 
 
 
Amortization of: 
  
  
  
  
  
Prior service cost/(credit)2,495
 1,995
 2,455
 (6,178) (6,127) (5,155)
Net actuarial loss75,897
 83,800
 77,687
 1,803
 1,095
 1,604
Loss due to curtailment, settlement and special termination benefits4,524
 1,120
 2,039
 
 
 
Net periodic benefit (income)/cost(4,054) 25,442
 27,385
 12,034
 12,392
 15,472
Defined contribution plans47,382
 46,572
 49,089
 
 
 
Total cost$43,328
 $72,014
 $76,474
 $12,034
 $12,392
 $15,472
Notes to Consolidated Financial Statements — (Continued)
Accumulated Other Comprehensive Income:
Amounts recognized in accumulated other comprehensive loss, before tax, consist of the following:
                 
  Pension Benefits  Other Retiree Benefits 
  2011  2010  2011  2010 
  (Dollars in thousands) 
 
Net actuarial loss $909,796  $1,085,471  $11,816  $17,206 
Prior service cost/(credit)  28,649   30,683   (20,335)  (21,780)
                 
Net amount recognized $938,445  $1,116,154  $(8,519) $(4,574)
                 
 Pension Benefits Other Retiree Benefits
 2013 2012 2013 2012
 (In thousands)
Net actuarial loss$1,349,614
 $1,174,199
 $35,349
 $28,000
Prior service cost/(credit)27,410
 30,051
 (7,296) (13,474)
Net amount recognized$1,377,024
 $1,204,250
 $28,053
 $14,526
The change in other comprehensive loss related to pension benefit gainslosses arising during the period was $95.5$255.7 million and $106.6$353.1 million at April 27, 2011 and April 28, 2010,2013 and April 29, 2012, respectively. The change in other comprehensive loss related to the reclassification of pension benefit losses to net income was $82.2$82.9 million and $60.6$87.3 million at April 27, 2011 and April 28, 2010,2013 and April 29, 2012, respectively.
The change in other comprehensive loss related to postretirement benefit gainslosses arising during the period is $7.5$9.1 million and $11.4$18.0 million at April 27, 201128, 2013 and at April 28, 2010,29, 2012, respectively. The change in other comprehensive loss related to the reclassification of postretirement benefit gains to net income is $3.6$4.4 million and $3.2$5.0 million at April 27, 201128, 2013 and at April 28, 2010,29, 2012, respectively.
Amounts in accumulated other comprehensive loss (income) expected to be recognized as components of net periodic benefit costs/(credits)cost/(credit) in the following fiscal year are as follows:
                 
  Pension Benefits  Other Retiree Benefits 
  2011  2010  2011  2010 
  (Dollars in thousands) 
 
Net actuarial loss $85,932  $76,963  $1,095  $1,604 
Prior service cost/(credit)  2,020   2,373   (6,116)  (5,155)
                 
Net amount recognized $87,952  $79,336  $(5,021) $(3,551)
                 
Assumptions:
 Pension Benefits Other Retiree Benefits
 2013 2012 2013 2012
 (In thousands)
Net actuarial loss$95,772
 $77,238
 $2,030
 $1,803
Prior service cost/(credit)2,253
 2,569
 (6,180) (6,174)
Net amount recognized$98,025
 $79,807
 $(4,150) $(4,371)



66

H. J. Heinz Company and Subsidiaries
Notes to Consolidated Financial Statements — (Continued)

Assumptions:
The weighted-average rates used for the fiscal years ended April 27, 2011 and April 28, 20102013 and April 29, 2012 in determining the projected benefit obligations for defined benefit pension plans and the accumulated postretirement benefit obligation for other postretirement plans were as follows:
                 
  Pension Benefits Other Retiree Benefits
  2011 2010 2011 2010
 
Discount rate  5.5%  5.6%  5.0%  5.5%
Compensation increase rate  3.8%  4.0%      
 Pension Benefits Other Retiree Benefits
 2013 2012 2013 2012
Discount rate4.0% 4.8% 3.4% 4.1%
Compensation increase rate3.5% 3.4% % %
The weighted-average rates used for the fiscal years ended April 28, 2013, April 29, 2012, and April 27, 2011 April 28, 2010 and April 29, 2009 in determining the defined benefit plans’ net pension costs and net postretirement benefit costs were as follows:
                         
  Pension Benefits Other Retiree Benefits
  2011 2010 2009 2011 2010 2009
 
Expected rate of return  8.2%  8.1%  8.2%         
Discount rate  5.6%  6.5%  6.1%  5.5%  6.4%  5.9%
Compensation increase rate  4.0%  4.3%  4.5%         


71


H. J. Heinz Company and Subsidiaries
Notes to Consolidated Financial Statements — (Continued)
 Pension Benefits Other Retiree Benefits
 2013 2012 2011 2013 2012 2011
Expected rate of return8.1% 8.2% 8.2% % % %
Discount rate4.0% 4.8% 5.6% 3.4% 4.1% 5.5%
Compensation increase rate3.5% 3.4% 4.0% % % %
The Company’s expected rate of return is determined based on a methodology that considers investment real returns for certain asset classes over historic periods of various durations, in conjunction with the long-term outlook for inflation (i.e. “building block” approach). This methodology is applied to the actual asset allocation, which is in line with the investment policy guidelines for each plan. The Company also considers long-term rates of return for each asset class based on projections from consultants and investment advisors regarding the expectations of future investment performance of capital markets.
The weighted-average assumed annual composite rate of increase in the per capita cost of company-provided health care benefits begins at 7.4%6.3% for 2012,2014, gradually decreases to 4.8% by 20182021 and remains at that level thereafter. Assumed health care cost trend rates have a significant effect on the amounts reported for postretirement medical benefits. A one-percentage-point change in assumed health care cost trend rates would have the following effects:
         
  1% Increase 1% Decrease
  (Dollars in thousands)
 
Effect on total service and interest cost components $1,632  $1,472 
Effect on postretirement benefit obligations $15,831  $14,417 
 1% Increase 1% Decrease
 (In thousands)
Effect on total service and interest cost components$1,551
 $1,389
Effect on postretirement benefit obligations$18,881
 $16,978
Pension Plan Assets:
The underlying basis of the investment strategy of the Company’s defined benefit plans is to ensure that pension funds are available to meet the plans’ benefit obligations when they are due. The Company’s investment objectives include: investing plan assets in a high-quality, diversified manner in order to maintain the security of the funds; achieving an optimal return on plan assets within specified risk tolerances; and investing according to local regulations and requirements specific to each country in which a defined benefit plan operates. The investment strategy expects equity investments to yield a higher return over the long term than fixed income securities, while fixed income securities are expected to provide certain matching characteristics to the plans’ benefit payment cash flow requirements. Company common stock held as part of the equity securities amounted to less than one percent of plan assets at April 27, 2011 and April 28, 2010.2013 and April 29, 2012. The Company’s investment policy specifies the type of investment vehicles appropriate for the Plan,applicable plan, asset allocation guidelines, criteria for the selection of investment managers, procedures to monitor overall investment performance as well as investment manager performance. It also provides guidelines enabling Planthe applicable plan fiduciaries to fulfill their responsibilities.

67

H. J. Heinz Company and Subsidiaries
Notes to Consolidated Financial Statements — (Continued)

The Company’s defined benefit pension plans’ weighted average actual and target asset allocation at April 27, 2011 and April 28, 20102013 and weighted average target allocationApril 29, 2012 were as follows:
                 
        Target
 
  Plan Assets at  Allocation at 
Asset Category 2011  2010  2011  2010 
 
Equity securities  62%  58%  58%  63%
Debt securities  32%  29%  32%  35%
Real estate  3%  1%  9%  1%
Other(1)  3%  12%  1%  1%
                 
   100%  100%  100%  100%
                 
(1)Plan assets at April 28, 2010 in the Other asset category include 11% of cash which reflects significant cash contributions to the pension plans prior to the end of fiscal year 2010.


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H. J. Heinz Company and Subsidiaries
      Target
  Plan Assets at Allocation at
Asset Category 2013 2012 2013 2012
Equity securities 62% 61% 58% 59%
Debt securities 29% 31% 33% 32%
Real estate 8% 7% 8% 8%
Other 1% 1% 1% 1%
  100% 100% 100% 100%
Notes to Consolidated Financial Statements — (Continued)
In Fiscal 2010, the Company adopted a new accounting standard requiring additional disclosures for Plan assets of defined benefit pension and other post-retirement plans. As required by the standard, the Company categorized Plan assets within a three level fair value hierarchy. The following section describes the valuation methodologies used to measure the fair value of pension plan assets, including an indication of the level in the fair value hierarchy in which each type of asset is generally classified.
Equity Securities.  These securities consist of direct investments in the stock of publicly traded companies. Such investments are valued based on the closing price reported in an active market on which the individual securities are traded. As such, the direct investments are classified as Level 1.1.
Equity Securities (mutual and pooled funds).  Mutual funds are valued at the net asset value of shares held by the Planapplicable plan at year end. As such, these mutual fund investments are classified as Level 1.1. Pooled funds are similar in nature to retail mutual funds, but are more efficient for institutional investors than retail mutual funds. As pooled funds are only accessible by institutional investors, the net asset value is not readily observable by non-institutional investors; therefore, pooled funds are classified as Level 2.2.
Fixed Income Securities.  These securities consist of publicly traded U.S. andnon-U.S. fixed interest obligations (principally corporate bonds and debentures). Such investments are valued through consultation and evaluation with brokers in the institutional market using quoted prices and other observable market data. As such, a portion of these securities are included in Levels 1, 2, and 3.3.
Other Investments.  Primarily consist of real estate and private equity holdings and interest rate swaps.holdings. Direct investments of real estate and private equity are valued by investment managers based on the most recent financial information available, which typically represents significant observable data. As such, these investments are generally classified as Level 3. The fair value of interest rate swaps is determined through use of observable market swap rates and are classified as Level 2.3.
Cash and Cash Equivalents.  This consists of direct cash holdings and institutional short-term investment vehicles. Direct cash holdings are valued based on cost, which approximates fair value and are classified as Level 1.1. Institutional short-term investment vehicles are valued daily and are classified as Level 2.2.
                 
  April 27, 2011 
Asset Category Level 1  Level 2  Level 3  Total 
  (Dollars in thousands) 
 
Equity Securities $863,404  $  $  $863,404 
Equity Securities (mutual and pooled funds)  157,296   1,005,678      1,162,974 
Fixed Income Securities  53,381   966,157   9,649   1,029,187 
Other Investments        131,095   131,095 
Cash and Cash Equivalents  16,270   58,951      75,221 
                 
Total $1,090,351  $2,030,786  $140,744  $3,261,881 
                 
  April 28, 2013
Asset Category Level 1 Level 2 Level 3 Total
  (In thousands)
Equity Securities $882,081
 $
 $
 $882,081
Equity Securities (mutual and pooled funds) 182,723
 1,057,111
 
 1,239,834
Fixed Income Securities 49,577
 919,383
 11,336
 980,296
Other Investments 
 
 256,781
 256,781
Cash and Cash Equivalents 6,787
 13,364
 
 20,151
Total $1,121,168
 $1,989,858
 $268,117
 $3,379,143


73


68

H. J. Heinz Company and Subsidiaries
Notes to Consolidated Financial Statements — (Continued)

                
 April 28, 2010  April 29, 2012
Asset Category Level 1 Level 2 Level 3 Total  Level 1 Level 2 Level 3 Total
 (Dollars in thousands) 
 (In thousands)
Equity Securities $894,684  $  $  $894,684  $822,184
 $
 $
 $822,184
Equity Securities (mutual and pooled funds)  122,753   641,727      764,480  147,865
 943,745
 
 1,091,610
Fixed Income Securities  49,951   785,924   8,646   844,521  76,032
 894,978
 10,486
 981,496
Other Investments     7,491   35,569   43,060  
 
 216,234
 216,234
Cash and Cash Equivalents  14,260   308,966      323,226  10,335
 18,975
 
 29,310
         
Total $1,081,648  $1,744,108  $44,215  $2,869,971  $1,056,416
 $1,857,698
 $226,720
 $3,140,834
         
Level 3 Gains and Losses:
Changes in the fair value of the Plan’s Level 3 assets are summarized as follows:
                         
                 Fair
 
  Fair Value
              Value
 
  April 28,
        Realized
  Unrealized
  April 27,
 
  2010  Acquisitions  Dispositions  Gain/(Loss)  Gain/(Loss)  2011 
  (Dollars in thousands) 
 
Fixed Income Securities $8,646  $  $  $  $1,003  $9,649 
Other Investments  35,569   95,518   (619)  2,727   (2,100)  131,095 
                         
Total $44,215  $95,518  $(619) $2,727  $(1,097) $140,744 
                         
 Fair Value
April 29,
2012
 Acquisitions Transfers Out Dispositions 
Realized
Gain/(Loss)
 
Unrealized
Gain/(Loss)
 Fair Value
April 28,
2013
 (In thousands)
Fixed Income Securities$10,486
 $
 $
 $
 $
 $850
 $11,336
Other Investments216,234
 58,701
 (10,498) (3,605) (6,637) 2,586
 256,781
Total$226,720
 $58,701
 $(10,498) $(3,605) $(6,637) $3,436
 $268,117
                         
                 Fair
 
  Fair Value
              Value
 
  April 29,
        Realized
  Unrealized
  April 28,
 
  2009  Acquisitions  Dispositions  Gain/(Loss)  Gain/(Loss)  2010 
  (Dollars in thousands) 
 
Fixed Income Securities $8,873  $  $(1,500) $246  $1,027  $8,646 
Other Investments  38,306   3,362   (2,658)  (2,627)  (814)  35,569 
                         
Total $47,179  $3,362  $(4,158) $(2,381) $213  $44,215 
                         

 Fair Value
April 27,
2011
 Acquisitions Transfers In Dispositions 
Realized
Gain/(Loss)
 
Unrealized
Gain/(Loss)
 Fair Value
April 29,
2012
 (In thousands)
Fixed Income Securities$9,649
 $
 $
 $
 $
 $837
 $10,486
Other Investments131,095
 96,938
 10,138
 (21,262) 753
 (1,428) 216,234
Total$140,744
 $96,938
 $10,138
 $(21,262) $753
 $(591) $226,720
Cash Flows:
The Company contributed $22.4$69.4 million to the defined benefit plans in Fiscal 2011, none2013, $33.1 million of which was discretionary. The Company funds its U.S. defined benefit plans in accordance with IRS regulations, while foreign defined benefit plans are funded in accordance with local laws and regulations in each respective country. Discretionary contributions to the pension funds may also be made by the Company from time to time. Defined benefit plan contributions for the next fiscal year are expected to be less than $40 million;approximately $100 million; however, actual contributions may be affected by pension asset and liability valuation changes during the year.
The Company paid $16.2$15.1 million for benefits in the postretirement medical plans in Fiscal 2011.2013. The Company makes payments on claims as they occur during the fiscal year. Payments for the next fiscal year are expected to be approximately $18 million.$17.1 million. The medical subsidy received in Fiscal 20112013 was $1.4 million. Estimated future medical subsidy receipts are approximately $0.3$0.5 million for 2012, $0.3 million for 2013, $0.4 million annually from 2014 through 2016 and $2.5 million for the period from 2017 through 2021.. The Patient Protection and Affordable Care Act (PPACA) was signed into law on March 23, 2010, and on March 30, 2010, the Health Care and Education Reconciliation Act of

74


H. J. Heinz Company and Subsidiaries
Notes to Consolidated Financial Statements — (Continued)
2010 (HCERA) was signed into law, which amends certain aspects of the PPACA. Among other things, the PPACA reduces the tax benefits available to an employer that receives the Medicare Part D subsidy. As a result of the PPACA, the Company was required to recognize in Fiscal 2010 tax expense of $3.9 million (approximately $0.01 per share) related to the reduced deductibility in future periods of the postretirement prescription drug coverage. The PPACA and HCERA (collectively referred to as the Act) will have both immediate and long-term ramifications for many employers, including the Company, that provide retiree health benefits.

69

H. J. Heinz Company and Subsidiaries
Notes to Consolidated Financial Statements — (Continued)

Benefit payments expected in future years are as follows:
         
    Other
  Pension
 Retiree
  Benefits Benefits
  (Dollars in thousands)
 
2012 $201,912  $18,259 
2013 $189,005  $18,679 
2014 $192,729  $19,237 
2015 $188,400  $19,599 
2016 $192,655  $20,115 
Years2017-2021
 $1,008,931  $103,641 
 
Pension
Benefits
 
Other
Retiree
Benefits
 (In thousands)
2014$190,917
 $17,143
2015$172,992
 $17,675
2016$174,486
 $18,325
2017$175,665
 $19,095
2018$174,844
 $19,655
Years 2019-2023$893,504
 $97,337

Hawk Acquisition Holding Corporation has agreed that for purposes of eligibility, vesting, level of benefits and benefit accrual under employee benefit plans in which the Company's employees are eligible to participate, it will recognize service with the Company and its subsidiaries to the same extent that service was recognized under comparable Company employee benefit plans prior to the merger. See Note 21 for additional information.

12.  13.Derivative Financial Instruments and Hedging Activities
The Company operates internationally, with manufacturing and sales facilities in various locations around the world, and utilizes certain derivative financial instruments to manage its foreign currency, debt and interest rate exposures. At April 27, 2011,28, 2013, the Company had outstanding currency exchange, interest rate, and cross-currency interest rate derivative contracts with notional amounts of $1.86 billion, $1.51 billion$873 million, $160 million and $377$316 million, respectively. At April 28, 2010,29, 2012, the Company had outstanding currency exchange, interest rate, and cross-currency interest rate derivative contracts with notional amounts of $1.64$1.91 billion $1.52 billion, $160 million and $160$386 million, respectively. The fair value of derivative financial instruments was a net liability of $11.0 million and a net asset of $72.7$74.8 million and $97.7 million at April 27, 2011 and April 28, 2010,2013 and April 29, 2012, respectively.


75


70

H. J. Heinz Company and Subsidiaries
Notes to Consolidated Financial Statements — (Continued)

The following table presents the fair values and corresponding balance sheet captions of the Company’s derivative instruments as of April 27, 2011 and April 28, 2010:2013 and April 29, 2012:
                         
  April 27, 2011  April 28, 2010 
        Cross-
        Cross-
 
        Currency
        Currency
 
  Foreign
  Interest
  Interest Rate
  Foreign
  Interest
  Interest Rate
 
  Exchange
  Rate
  Swap
  Exchange
  Rate
  Swap
 
  Contracts  Contracts  Contracts  Contracts  Contracts  Contracts 
  (Dollars in Thousands) 
 
Assets:                        
Derivatives designated as hedging instruments:                        
Other receivables, net $28,139  $38,703  $  $7,408  $70,746  $ 
Other non-current assets  7,913   16,723   14,898   16,604   38,460    
                         
   36,052   55,426   14,898   24,012   109,206    
                         
Derivatives not designated as hedging instruments:                        
Other receivables, net  9,329         555       
Other non-current assets                  
                         
   9,329         555       
                         
Total assets $45,381  $55,426  $14,898  $24,567  $109,206  $ 
                         
Liabilities:                        
Derivatives designated as hedging instruments:                        
Other payables $27,804  $  $6,125  $16,672  $  $3,510 
Other non-current liabilities  8,054         4,279      8,422 
                         
   35,858      6,125   20,951      11,932 
                         
Derivatives not designated as hedging instruments:                        
Other payables  1,024         3,153       
Other non-current liabilities                  
                         
   1,024         3,153       
                         
Total liabilities $36,882  $  $6,125  $24,104  $  $11,932 
                         
 April 28, 2013 April 29, 2012
 
Foreign
Exchange
Contracts
 
Interest
Rate
Contracts
 
Cross-
Currency
Interest Rate
Swap
Contracts
 
Foreign
Exchange
Contracts
 
Interest
Rate
Contracts
 
Cross-
Currency
Interest Rate
Swap
Contracts
 (In thousands)
Assets: 
  
  
  
  
  
Derivatives designated as hedging instruments: 
  
  
  
  
  
Other receivables, net$23,240
 $4,226
 $
 $17,318
 $6,851
 $18,222
Other non-current assets11,498
 29,103
 
 8,188
 29,393
 4,974
 34,738
 33,329
 
 25,506
 36,244
 23,196
Derivatives not designated as hedging instruments: 
  
  
  
  
  
Other receivables, net825
 
 
 5,041
 
 
Other non-current assets
 
 
 
 234
 
 825
 
 
 5,041
 234
 
Total assets$35,563
 $33,329
 $
 $30,547
 $36,478
 $23,196
Liabilities: 
  
  
  
  
  
Derivatives designated as hedging instruments: 
  
  
  
  
  
Other payables$1,508
 $
 $34,805
 $10,653
 $
 $2,760
Other non-current liabilities217
 
 37,520
 14
 
 
 1,725
 
 72,325
 10,667
 
 2,760
Derivatives not designated as hedging instruments: 
  
  
  
  
  
Other payables4,860
 
 
 1,952
 
 
       Other non-current liabilities
 960
 
 
 
 
 4,860
 960
 
 1,952
 
 
Total liabilities$6,585
 $960
 $72,325
 $12,619
 $
 $2,760

Refer to Note 1011 for further information on how fair value is determined for the Company’s derivatives.


76


71

H. J. Heinz Company and Subsidiaries
Notes to Consolidated Financial Statements — (Continued)

The following table presents the pre-tax effect of derivative instruments on the statement of income for the fiscal year ended April 27, 2011:28, 2013:
             
  Fiscal Year Ended 
  April 27, 2011 
        Cross-Currency
 
  Foreign Exchange
  Interest Rate
  Interest Rate
 
  Contracts  Contracts  Swap Contracts 
  (Dollars in Thousands) 
 
Cash flow hedges:            
Net gains recognized in other comprehensive loss (effective portion) $3,626  $  $16,649 
             
Net gains/(losses) reclassified from other comprehensive loss into earnings (effective portion):            
Sales $3,375  $  $ 
Cost of products sold  (23,372)      
Selling, general and administrative expenses  (141)      
Other (expense)/income, net  35,744      24,644 
Interest income/(expense)  226      (4,484)
             
   15,832      20,160 
             
Fair value hedges:            
Net losses recognized in other (expense)/income, net     (51,125)   
Net losses recognized in interest expense     (351)   
             
      (51,476)   
             
Derivatives not designated as hedging instruments:            
Net gains recognized in other (expense)/income, net  3,351       
Net gains recognized in interest income         
             
   3,351       
             
Total amount recognized in statement of income $19,183  $(51,476) $20,160 
             

 Fiscal Year Ended
 April 28, 2013
 
Foreign Exchange
Contracts
 
Interest Rate
Contracts
 
Cross-Currency
Interest Rate
Swap Contracts
 (In thousands)
Cash flow hedges: 
  
  
Net gains/(losses) recognized in other comprehensive loss (effective portion)$47,623
 $
 $(77,080)
Net gains/(losses) reclassified from other comprehensive loss into earnings (effective portion): 
  
  
Sales$10,940
 $
 $
Cost of products sold(4,584) 
 
Selling, general and administrative expenses(102) 
 
Other income/(expense), net13,924
 
 (70,135)
Interest income/(expense)29
 (236) (5,389)
 20,207
 (236) (75,524)
Fair value hedges: 
  
  
Net losses recognized in other expense, net
 (2,915) 70,135
      
Derivatives not designated as hedging instruments: 
  
  
Net losses recognized in other expense, net(7,976) 
 
Net losses recognized in interest income
 (1,193) 
 (7,976) (1,193) 
Total amount recognized in statement of income$12,231
 $(4,344) $(5,389)

77


72

H. J. Heinz Company and Subsidiaries
Notes to Consolidated Financial Statements — (Continued)

The following table presents the pre-tax effect of derivative instruments on the statement of income for the fiscal year ended April 28, 2010:29, 2012:
             
  Fiscal Year Ended 
  April 28, 2010 
        Cross-Currency
 
  Foreign Exchange
  Interest Rate
  Interest Rate
 
  Contracts  Contracts  Swap Contracts 
  (Dollars in Thousands) 
 
Cash flow hedges:            
Net losses recognized in other comprehensive loss (effective portion) $(38,422) $  $(13,692)
             
Net gains/(losses) reclassified from other comprehensive loss into earnings (effective portion):            
Sales $1,141  $  $ 
Cost of products sold  (5,104)      
Selling, general and administrative expenses  108       
Other (expense)/income, net  (11,574)     (7,819)
Interest income/(expense)  20      (1,867)
             
   (15,409)     (9,686)
             
Fair value hedges:            
Net losses recognized in other (expense)/income, net     (41,730)   
Derivatives not designated as hedging instruments:            
Net losses recognized in other (expense)/income, net  (59)      
Net gains recognized in interest income     30,469    
             
   (59)  30,469    
             
Total amount recognized in statement of income $(15,468) $(11,261) $(9,686)
             

 Fiscal Year Ended
 April 29, 2012
 
Foreign Exchange
Contracts
 
Interest Rate
Contracts
 
Cross-Currency
Interest Rate
Swap Contracts
 (In thousands)
Cash flow hedges: 
  
  
Net gains/(losses) recognized in other comprehensive loss (effective portion)$45,658
 $(2,341) $5,725
Net gains/(losses) reclassified from other comprehensive loss into earnings (effective portion): 
  
  
Sales$8,033
 $
 $
Cost of products sold(19,880) 
 
Selling, general and administrative expenses(62) 
 
Other income, net33,401
 
 8,901
Interest income/(expense)199
 (146) (5,966)
 21,691
 (146) 2,935
Fair value hedges: 
  
  
Net losses recognized in other expense, net
 (19,181) 
      
Derivatives not designated as hedging instruments: 
  
  
Net losses recognized in other expense, net(2,183) 
 
  Net gains recognized in interest income
 $234
 
 $(2,183) $234
 $
Total amount recognized in statement of income$19,508
 $(19,093) $2,935

78


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H. J. Heinz Company and Subsidiaries
Notes to Consolidated Financial Statements — (Continued)

The following table presents the pre-tax effect of derivative instruments on the statement of income for the fiscal year ended April 29, 2009:27, 2011:
             
  Fiscal Year Ended 
  April 29, 2009 
        Cross-Currency
 
  Foreign Exchange
  Interest Rate
  Interest Rate
 
  Contracts  Contracts  Swap Contracts 
  (Dollars in Thousands) 
 
Cash flow hedges:            
Net gains recognized in other comprehensive loss (effective portion) $42,617  $  $ 
             
Net gains/(losses) reclassified from other comprehensive loss into earnings (effective portion):            
Sales $(6,809) $  $ 
Cost of products sold  45,836       
Selling, general and administrative expenses  1,896       
Other (expense)/income, net  (15,777)      
Interest income/(expense)  1,112       
             
   26,258       
             
Fair value hedges:            
Net gains recognized in other income/(expense), net     57,976    
Derivatives not designated as hedging instruments:            
Net gains/(losses) recognized in other income/(expense), net  65,135   (110)   
Net gains recognized in interest income     20,200    
             
   65,135   20,090    
             
Total amount recognized in statement of income $91,393  $78,066  $ 
             
 Fiscal Year Ended
 April 27, 2011
 
Foreign Exchange
Contracts
 
Interest Rate
Contracts
 
Cross-Currency
Interest Rate
Swap Contracts
 (In thousands)
Cash flow hedges: 
  
  
Net gains recognized in other comprehensive loss (effective portion)$3,626
 $
 $16,649
Net gains/(losses) reclassified from other comprehensive loss into earnings (effective portion): 
  
  
Sales$3,375
 $
 $
Cost of products sold(23,372) 
 
Selling, general and administrative expenses(141) 
 
Other income, net35,744
 
 24,644
Interest income/(expense)226
 
 (4,484)
 15,832
 
 20,160
Fair value hedges: 
  
  
Net losses recognized in other expense, net
 (51,125) 
  Net losses recognized in interest expense, net
 (351) 
 
 (51,476) 
      
Derivatives not designated as hedging instruments: 
  
  
Net gains recognized in other expense, net3,351
 
 
Total amount recognized in statement of income$19,183
 $(51,476) $20,160
Foreign Currency Hedging:
The Company uses forward contracts and to a lesser extent, option contracts to mitigate its foreign currency exchange rate exposure due to forecasted purchases of raw materials and sales of finished goods, and future settlement of foreign currency denominated assets and liabilities. The Company’s principal foreign currency exposures that are hedged include the Australian dollar, British pound sterling, Canadian dollar, euro,Euro, and the New Zealand dollar. Derivatives used to hedge forecasted transactions and specific cash flows associated with foreign currency denominated financial assets and liabilities that meet the criteria for hedge accounting are designated as cash flow hedges. Consequently, the effective portion of gains and losses is deferred as a component of accumulated other comprehensive loss and is recognized in earnings at the time the hedged item affects earnings, in the same line item as the underlying hedged item.
The Company has used certain foreign currency debt instruments as net investment hedges of foreign operations. Losses of $32.3 million, net of income taxes of $20.4 million, which represented effective hedges of net investments, were reported as a component of accumulated other comprehensive loss within unrealized translation adjustment for the fiscal year ended April 28, 2010.


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Notes to Consolidated Financial Statements — (Continued)
During the first quarter of Fiscal 2011, the Company early terminated certain foreign currency forward contracts, receiving cash proceeds of $11.6$11.6 million, and will release the gain in accumulated other comprehensive loss to earnings when the underlying transactions occur. The underlying transactions are scheduled to occur at various points in time through 2014.
Interest Rate Hedging:
The Company uses interest rate swaps to manage debt and interest rate exposures. The Company is exposed to interest rate volatility with regard to existing and future issuances of fixed and floating rate debt. Primary exposures include U.S. Treasury rates, London Interbank Offered Rates (LIBOR), and commercial paper rates in the United States. Derivatives used to hedge risk associated with changes in the fair value of certain fixed-rate debt obligations are primarily designated as fair value hedges. Consequently, changes in the fair value of these derivatives, along with changes in the fair value of the hedged debt obligations that are attributable to the hedged risk, are recognized in current period earnings.
The Company had outstandingalso enters into cross-currency interest rate swaps with a total notional amount of $377.3 million and $159.5 million as of April 27, 2011 and April 28, 2010, respectively, which were designated as cash flow hedges of the future payments of loan principal and interest associated with certain foreign denominated variable rate debt obligations. The swaps thatAs a result of exchange rate movement between the Japanese Yen and the U.S. Dollar throughout the fiscal year, net losses of $70.1 million on the cross-currency derivatives were entered into inreclassified from other comprehensive loss to other expense, net during Fiscal 20102013. This net

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H. J. Heinz Company and Subsidiaries
Notes to Consolidated Financial Statements — (Continued)

loss on the derivative was offset by a currency gain on the principal balance of the underlying debt obligation. These contracts are scheduled to mature in 2013Fiscals 2014 and the swaps that were entered into in the third quarter of Fiscal 2011 are scheduled to mature in Fiscal 2014.2016.
Hedge accounting adjustments related to debt obligations totaled $150.5$122.5 million and $207.1$128.4 million as of April 27, 2011 and April 28, 2010,2013 and April 29, 2012, respectively. See Note 78 for further information.
Deferred Hedging Gains and Losses:
As of April 27, 2011,28, 2013, the Company is hedging forecasted transactions for periods not exceeding 32 years. During the next 12 months, the Company expects $7.8$17.0 million of net deferred lossesgains reported in accumulated other comprehensive loss to be reclassified to earnings, assuming market rates remain constant through contract maturities. Hedge ineffectiveness related to cash flow hedges, which is reported in current period earnings as other income/(expense),expense, net, was not significant for the years ended April 28, 2013, April 29, 2012 and April 27, 2011 April 28, 2010 and April 29, 2009. The Company excludes the time value component of option contracts from the assessment of hedge effectiveness.. Amounts reclassified to earnings because the hedged transaction was no longer expected to occur were not significant for the years ended April 28, 2013, April 29, 2012 and April 27, 2011 April 28, 2010 and April 29, 2009..
Other Activities:

The Company enters into certain derivative contracts in accordance with its risk management strategy that do not meet the criteria for hedge accounting but which have the economic impact of largely mitigating foreign currency or interest rate exposures. The Company maintained foreign currency forward contracts with a total notional amount of $309.9$369.9 million and $284.5$445.5 million that did not meet the criteria for hedge accounting as of April 27, 2011 and April 28, 2010,2013 and April 29, 2012, respectively. These forward contracts are accounted for on a fullmark-to-market basis through current earnings, with gains and losses recorded as a component of other income/(expense),expense, net. Net unrealized gains/(losses)/gains related to outstanding contracts totaled $8.3$(4.0) million and $(2.6)$3.1 million as of April 27, 2011 and April 28, 2010,2013 and April 29, 2012, respectively. These contracts are scheduled to mature within one year.
Forward contracts that were put in place to help mitigate the unfavorable impact of translation associated with key foreign currencies resulted in gains/(losses)/gains of $(16.9)$3.6 million $(2.5), $8.8 million and


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H. J. Heinz Company and Subsidiaries
$(16.9) million
Notes to Consolidated Financial Statements — (Continued)
$107.3 million for the years ended April 28, 2013, April 29, 2012 and April 27, 2011 April 28, 2010 and April 29, 2009,, respectively. During Fiscal 2011, 2010 and 2009, the
The Company also (paid)/received $(11.5) million, $(1.7) million and $106.3 million of cash related to these forward contracts, respectively.
During Fiscal 2010, the Company terminated its $175 million notionalentered into a three-year total rate of return swap that waswith an unaffiliated international financial institution during the third quarter of Fiscal 2012 with a notional amount of $119 million. This instrument is being used as an economic hedge to reduce a portion of the interest cost related to the Company’sCompany's $119 million remarketable securities. The unwinding of the total rate of return swap was completed in conjunction with the exchange of $681 million of dealer remarketable securities discussed in Note 7. Upon termination of the swap, the Company received net cash proceeds of $47.6 million, in addition to the release of the $192.7 million of restricted cash collateral that the Company was required to maintain with the counterparty for the term of the swap. Prior to termination, the swap wasis being accounted for on a fullmark-to-market basis through current earnings, with gains and losses recorded as a component of interest income. TheDuring the fiscal year ended April 28, 2013, the Company recorded a benefit$1.8 million reduction in interest income, of $28.3 million for the year ended April 28, 2010, and $28.1 million for the year ended April 29, 2009, representing changes in the fair value of the swap and interest earned on the arrangement, netarrangement. Net unrealized losses totaled $1.0 million as of transaction fees.April 28, 2013. In connection with this swap, the Company is required to maintain a restricted cash collateral balance of $34.1 million with the counterparty for the term of the swap which is reported in Other non-current assets on the consolidated balance sheets.
Concentration of Credit Risk:
Counterparties to currency exchange and interest rate derivatives consist of major international financial institutions. The Company continually monitors its positions and the credit ratings of the counterparties involved and, by policy, limits the amount of credit exposure to any one party. While the Company may be exposed to potential losses due to the credit risk of non-performance by these counterparties, losses are not anticipated. During Fiscal 2011,2013 and 2012, one customer represented approximately 11%10% of the Company’s sales. The Company closely monitors the credit risk associated with its counterparties and customers and to date has not experienced material losses.

75

H. J. Heinz Company and Subsidiaries
Notes to Consolidated Financial Statements — (Continued)


13.  14.Income Per Common Share
The following are reconciliations of income from continuing operations to income from continuing operations applicable to common stock and the number of common shares outstanding used to calculate basic EPSearnings per share to those shares used to calculate diluted EPS:earnings per share:
             
  Fiscal Year Ended 
  April 27,
  April 28,
  April 29,
 
  2011
  2010
  2009
 
  (52 Weeks)  (52 Weeks)  (52 Weeks) 
  (Amounts in thousands) 
 
Income from continuing operations attributable to H.J. Heinz Company $989,510  $914,489  $929,511 
Allocation to participating securities  1,746   2,153   4,121 
Preferred dividends  12   9   12 
             
Income from continuing operations applicable to common stock $987,752  $912,327  $925,378 
             
Average common shares outstanding-basic  320,118   315,948   313,747 
Effect of dilutive securities:            
Convertible preferred stock  105   105   106 
Stock options, restricted stock and the global stock purchase plan  2,819   2,060   4,210 
             
Average common shares outstanding-diluted  323,042   318,113   318,063 
             


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H. J. Heinz Company and Subsidiaries
 Fiscal Year Ended
 April 28,
2013
 April 29,
2012
 April 27,
2011
 (52 Weeks) (52 1/2 Weeks) (52 Weeks)
 (In thousands)
Income from continuing operations attributable to H.J. Heinz Company$1,087,615
 $974,374
 $1,029,067
Allocation to participating securities(a)
 1,991
 1,816
Preferred dividends8
 9
 12
Income from continuing operations applicable to common stock$1,087,607
 $972,374
 $1,027,239
Average common shares outstanding-basic320,662
 320,686
 320,118
Effect of dilutive securities: 
  
  
Convertible preferred stock92
 104
 105
Stock options, restricted stock and the global stock purchase plan2,418
 2,531
 2,819
Average common shares outstanding-diluted323,172
 323,321
 323,042
Notes to Consolidated Financial Statements — (Continued)
In Fiscal 2010, the Company adopted accounting guidance for determining whether instruments granted in share-based payment transactions are participating securities. This guidance states that(a) Represents unvested share-based payment awards that contain certain non-forfeitable rights to dividends or dividend equivalents (whether paid or unpaid) are participating securities and shall be included in the computation of earnings per share pursuant to the two-class method.
.
Diluted earnings per share is based upon the average shares of common stock and dilutive common stock equivalents outstanding during the periods presented. Common stock equivalents arising from dilutive stock options, restricted common stock units, and the global stock purchase plan are computed using the treasury stock method.
Options to purchase an aggregate of 0.3 million, 0.8 million and 2.4 million 4.4 million and 3.7 million shares of common stock as of April 28, 2013, April 29, 2012 and April 27, 2011 April 28, 2010 and April 29, 2009 respectively, were not included in the computation of diluted earnings per share because inclusion of these options would be anti-dilutive. These options expire at various points in time through 2018.

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H. J. Heinz Company and Subsidiaries
Notes to Consolidated Financial Statements — (Continued)



14.  15.Other Comprehensive IncomeIncome/(Loss)
The following table summarizes the allocation of total other comprehensive income/(loss) between H. J. Heinz Company and the noncontrolling interest:

H. J. Heinz Company Noncontrolling Interest Total
 (In thousands)
April 28, 2013     
Net income$1,012,903
 $14,430
 $1,027,333
Other comprehensive income/loss, net of tax:     
Foreign currency translation adjustments(213,259) (15,721) (228,980)
Net pension and post-retirement benefit losses(189,294) (8) (189,302)
Reclassification of net pension and post-retirement benefit losses to net income54,833
 
 54,833
Net deferred losses on derivatives from periodic revaluations(11,736) (7) (11,743)
Net deferred losses on derivatives reclassified to earnings29,646
 (38) 29,608
Total comprehensive income/(loss)$683,093
 $(1,344) $681,749
April 29, 2012     
Net income$923,159
 $16,749
 $939,908
Other comprehensive income/loss, net of tax:     
Foreign currency translation adjustments(359,771) (17,720) (377,491)
Net pension and post-retirement benefit losses(258,067) (12) (258,079)
Reclassification of net pension and post-retirement benefit losses to net income56,813
 
 56,813
Net deferred gains/(losses) on derivatives from periodic revaluations30,405
 (28) 30,377
Net deferred (gains)/losses on derivatives reclassified to earnings(14,088) 277
 (13,811)
Total comprehensive income/(loss)$378,451
 $(734) $377,717
April 27, 2011     
Net income$989,510
 $16,438
 $1,005,948
Other comprehensive income/loss, net of tax:     
Foreign currency translation adjustments563,060
 4,816
 567,876
Net pension and post-retirement benefit gains/(losses)77,355
 (57) 77,298
Reclassification of net pension and post-retirement benefit losses to net income53,353
 
 53,353
Net deferred gains/(losses) on derivatives from periodic revaluations9,790
 (395) 9,395
Net deferred (gains)/losses on derivatives reclassified to earnings(21,365) 571
 (20,794)
Total comprehensive income$1,671,703
 $21,373
 $1,693,076

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H. J. Heinz Company and Subsidiaries
Notes to Consolidated Financial Statements — (Continued)


The tax (expense)/benefit associated with each component of other comprehensive incomeincome/(loss) are as follows:
             
  H. J. Heinz
 Noncontrolling
  
  Company Interest Total
  (Amounts in thousands)
 
April 27, 2011
            
Net pension and post-retirement benefit gains/losses $(25,670) $14  $(25,656)
Reclassification of net pension and post-retirement benefit losses to net income $25,276  $  $25,276 
Unrealized translation adjustments $(1,158) $  $(1,158)
Net change in fair value of cash flow hedges $(10,348) $132  $(10,216)
Net hedging gains/losses reclassified into earnings $(15,149) $191  $(14,958)
April 28, 2010
            
Net pension and post-retirement benefit gains/losses $(39,186) $351  $(38,835)
Reclassification of net pension and post-retirement benefit losses to net income $18,468  $  $18,468 
Unrealized translation adjustments $20,491  $  $20,491 
Net change in fair value of cash flow hedges $13,713  $260  $13,973 
Net hedging losses reclassified into earnings $7,885  $83  $7,968 
April 29, 2009
            
Net pension and post-retirement benefit losses $138,862  $139  $139,001 
Reclassification of net pension and post-retirement benefit losses to net income $12,273  $  $12,273 
Unrealized translation adjustments $14,004  $  $14,004 
Net change in fair value of cash flow hedges $(9,413) $(51) $(9,464)
Net hedging gains reclassified into earnings $(5,486) $(22) $(5,508)


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H. J. Heinz Company and Subsidiaries
 H. J. Heinz Company Noncontrolling Interest Total
 (In thousands)
April 28, 2013     
Foreign currency translation adjustments$(115) $
 $(115)
Net pension and post-retirement benefit losses$(75,526) $
 $(75,526)
Reclassification of net pension and post-retirement benefit losses to net income$23,694
 $
 $23,694
Net change in fair value of cash flow hedges$17,712
 $2
 $17,714
Net hedging gains/losses reclassified into earnings$25,954
 $(13) $25,941
April 29, 2012     
Foreign currency translation adjustments$180
 $
 $180
Net pension and post-retirement benefit losses$112,665
 $9
 $112,674
Reclassification of net pension and post-retirement benefit losses to net income$25,070
 $
 $25,070
Net change in fair value of cash flow hedges$(17,770) $9
 $(17,761)
Net hedging gains/losses reclassified into earnings$(10,756) $92
 $(10,664)
April 27, 2011     
Foreign currency translation adjustments$(1,158) $
 $(1,158)
Net pension and post-retirement benefit gains$(25,670) $14
 $(25,656)
Reclassification of net pension and post-retirement benefit losses to net income$25,276
 $
 $25,276
Net change in fair value of cash flow hedges$(10,348) $132
 $(10,216)
Net hedging gains/losses reclassified into earnings$(15,149) $191
 $(14,958)
Notes to Consolidated Financial Statements — (Continued)
15.  16.Segment Information
The Company’s segments are primarily organized by geographical area. The composition of segments and measure of segment profitability are consistent with that used by the Company’s management.
Descriptions of the Company’s reportable segments are as follows:
North American Consumer Products—This segment primarily manufactures, markets and sells ketchup, condiments, sauces, pasta meals, and frozen potatoes, entrees, snacks, and appetizers to the grocery channels in the United States of America and includes our Canadian business.
• North American Consumer Products—This segment primarily manufactures, markets and sells ketchup, condiments, sauces, pasta meals, and frozen potatoes, entrees, snacks, and appetizers to the grocery channels in the United States of America and includes our Canadian business.
• Europe—This segment includes the Company’s operations in Europe and sells products in all of the Company’s categories.
�� Asia/Pacific—This segment includes the Company’s operations in Australia, New Zealand, India, Japan, China, South Korea, Indonesia, and Singapore. This segment’s operations include products in all of the Company’s categories.
• U.S. Foodservice—This segment primarily manufactures, markets and sells branded and customized products to commercial and non-commercial food outlets and distributors in the United States of America including ketchup, condiments, sauces, frozen soups and desserts.
• Rest of World—This segment includes the Company’s operations in Africa, Latin America, and the Middle East that sell products in all of the Company’s categories.
Europe—This segment includes the Company’s operations in Europe and sells products in all of the Company’s categories.
Asia/Pacific—This segment includes the Company’s operations in Australia, New Zealand, India, Japan, China, Papua New Guinea, South Korea, Indonesia, Vietnam and Singapore. This segment’s operations include products in all of the Company’s categories.
U.S. Foodservice—This segment primarily manufactures, markets and sells branded and customized products to commercial and non-commercial food outlets and distributors in the United States of America including ketchup, condiments, sauces and frozen soups.
Rest of World—This segment includes the Company’s operations in Africa, Latin America, and the Middle East that sell products in all of the Company’s categories.
The Company’s management evaluates performance based on several factors including net sales, operating income, and the use of capital resources. Inter-segment revenues, items below the operating income line of the consolidated statements of income, and certainthe Fiscal 2013 special items, including transaction-related costs associated with the proposed merger (see Note 21), a charge for

78

H. J. Heinz Company and Subsidiaries
Notes to Consolidated Financial Statements — (Continued)

the closure of a factory in South Africa and a charge for the settlement of the Foodstar earn-out (see Note 11), and costs associated with the Fiscal 2012 corporation-wide productivity initiatives in Fiscal 2010(see Note 4) are not presented by segment, since they are not reflected in the measure of segment profitability reviewed by the Company’s management.


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H. J. Heinz Company and Subsidiaries
Notes to Consolidated Financial Statements — (Continued)
The following table presents information about the Company’s reportable segments:
                         
  Fiscal Year Ended 
  April 27,
  April 28,
  April 29,
  April 27,
  April 28,
  April 29,
 
  2011
  2010
  2009
  2011
  2010
  2009
 
  (52 Weeks)  (52 Weeks)  (52 Weeks)  (52 Weeks)  (52 Weeks)  (52 Weeks) 
  (Dollars in thousands) 
  Net External Sales  Operating Income (Loss) 
 
North American Consumer Products $3,265,857  $3,192,219  $3,135,994  $832,719  $771,497  $724,763 
Europe  3,236,800   3,332,619   3,329,043   581,148   554,300   571,111 
Asia/Pacific  2,320,789   2,007,252   1,627,443   221,580   195,261   182,472 
U.S. Foodservice  1,413,456   1,429,511   1,450,894   175,977   150,628   129,358 
Rest of World  469,686   533,382   467,957   53,371   69,219   52,348 
Non-Operating(a)           (216,605)  (158,989)  (157,606)
Upfront productivity charges(d)              (37,665)   
Gain on property disposal in the Netherlands(e)              14,977    
                         
Consolidated Totals $10,706,588  $10,494,983  $10,011,331  $1,648,190  $1,559,228  $1,502,446 
                         
                         
                         
  Depreciation and Amortization Expenses  Capital Expenditures(b) 
 
Total North America $123,817  $122,774  $122,241  $101,001  $88,841  $87,912 
Europe  91,222   105,684   101,899   97,964   74,095   91,898 
Asia/Pacific  53,326   46,976   35,969   71,419   46,105   39,263 
Rest of World  6,324   6,638   5,728   12,829   11,785   15,574 
Non-Operating(a)  23,971   16,978   8,270   52,433   56,816   57,474 
                         
Consolidated Totals $298,660  $299,050  $274,107  $335,646  $277,642  $292,121 
                         
                         
                         
  Identifiable Assets          
 
Total North America $3,633,276  $3,532,477  $3,605,670             
Europe  4,398,944   3,815,179   3,602,753             
Asia/Pacific  2,424,739   1,869,591   1,505,895             
Rest of World  1,149,802   276,902   292,266             
Non-Operating(c)  623,884   581,562   657,600             
                         
Consolidated Totals $12,230,645  $10,075,711  $9,664,184             
                         
 Fiscal Year Ended
 April 28,
2013
 April 29,
2012
 April 27,
2011
 April 28,
2013
 April 29,
2012
 April 27,
2011
 (52 Weeks) (52 1/2 Weeks) (52 Weeks) (52 Weeks) (52 1/2 Weeks) (52 Weeks)
 (In thousands)
 Net External Sales Operating Income (Loss)
North American Consumer Products$3,195,099
 $3,241,533
 $3,265,857
 $790,939
 $812,056
 $832,719
Europe3,314,523
 3,441,282
 3,236,800
 593,044
 608,829
 581,148
Asia/Pacific2,533,334
 2,500,411
 2,247,193
 265,879
 234,671
 253,524
U.S. Foodservice1,370,779
 1,345,768
 1,339,100
 186,155
 169,843
 183,425
Rest of World1,115,151
 978,578
 469,686
 112,660
 105,080
 53,371
Non-Operating(a)
 
 
 (226,588) (222,754) (216,549)
Fiscal 2013 special items(b)
 
 
 (60,438) 
 
Productivity initiatives(c)
 
 
 
 (205,418) 
Consolidated Totals$11,528,886
 $11,507,572
 $10,558,636
 $1,661,651
 $1,502,307
 $1,687,638
 Depreciation and Amortization Expenses Capital Expenditures(d)
Total North America$126,859
 $131,023
 $121,480
 $107,207
 $103,958
 $101,001
Europe98,806
 98,384
 91,222
 96,112
 113,420
 97,964
Asia/Pacific62,233
 59,796
 49,802
 91,361
 99,912
 71,419
Rest of World22,836
 19,290
 6,324
 48,747
 38,539
 12,829
Non-Operating(a)35,898
 28,428
 23,971
 55,671
 62,905
 52,433
Consolidated Totals$346,632
 $336,921
 $292,799
 $399,098
 $418,734
 $335,646
 Identifiable Assets      
Total North America$3,289,900
 $3,394,387
 $3,633,276
  
  
  
Europe5,129,880
 4,158,349
 4,398,944
  
  
  
Asia/Pacific2,670,376
 2,544,332
 2,424,739
  
  
  
Rest of World1,123,407
 1,145,696
 1,149,802
  
  
  
Non-Operating(e)725,444
 740,529
 623,884
  
  
  
Consolidated Totals$12,939,007
 $11,983,293
 $12,230,645
  
  
  
(a)Includes corporate overhead, intercompany eliminations and charges not directly attributable to operating segments.
(b)See Note 17 for further details on Fiscal 2013 special items.
(c)
See Note 4 for further details on Fiscal 2012 productivity initiatives.
(d)Excludes property, plant and equipment obtained through acquisitions.
(c)
(e)
Includes identifiable assets not directly attributable to operating segments.
(d)Includes costs associated with targeted workforce reductions and asset write-offs, that were part of a corporation-wide initiative to improve productivity. The asset write-offs related to two factory closures and the exit of a formula business in the U.K. The amount included in other accrued liabilities related to these initiatives totaled $5.8 million at April 28, 2010.


84







79

H. J. Heinz Company and Subsidiaries
Notes to Consolidated Financial Statements — (Continued)
(e)Includes payments received from the government in the Netherlands net of estimated costs to exit the facility. See Note 3 for additional explanation.

The Company’s revenues are generated via the sale of products in the following categories:
             
  Fiscal Year Ended 
  April 27,
  April 28,
  April 29,
 
  2011
  2010
  2009
 
  (52 Weeks)  (52 Weeks)  (52 Weeks) 
  (Dollars in thousands) 
 
Ketchup and Sauces $4,607,971  $4,446,911  $4,251,583 
Meals and Snacks  4,282,318   4,289,977   4,225,127 
Infant/Nutrition  1,175,438   1,157,982   1,105,313 
Other  640,861   600,113   429,308 
             
Total $10,706,588  $10,494,983  $10,011,331 
             
 Fiscal Year Ended
 April 28,
2013
 April 29,
2012
 April 27,
2011
 (52 Weeks) (52 1/2 Weeks) (52 Weeks)
 (In thousands)
Ketchup and Sauces$5,375,788
 $5,232,607
 $4,607,326
Meals and Snacks4,240,808
 4,337,995
 4,134,836
Infant/Nutrition1,189,015
 1,232,248
 1,175,438
Other723,275
 704,722
 641,036
Total$11,528,886
 $11,507,572
 $10,558,636
The Company has significant sales and long-lived assets in the following geographic areas. Sales are based on the location in which the sale originated. Long-lived assets include property, plant and equipment, goodwill, trademarks and other intangibles, net of related depreciation and amortization.
                         
  Fiscal Year Ended 
  Net External Sales  Long-Lived Assets 
  April 27,
  April 28,
  April 29,
          
  2011
  2010
  2009
  April 27,
  April 28,
  April 29,
 
  (52 Weeks)  (52 Weeks)  (52 Weeks)  2011  2010  2009 
  (Dollars in thousands) 
 
United States $3,991,344  $3,993,692  $4,018,973  $2,425,446  $2,403,078  $2,402,798 
United Kingdom  1,506,607   1,519,278   1,534,392   1,245,047   1,151,660   1,166,085 
Other  5,208,637   4,982,013   4,457,966   3,731,815   2,605,690   2,392,373 
                         
Total $10,706,588  $10,494,983  $10,011,331  $7,402,308  $6,160,428  $5,961,256 
                         

 Fiscal Year Ended
 Net External Sales Long-Lived Assets
 April 28,
2013
 April 29,
2012
 April 27,
2011
      
 (52 Weeks) (52 1/2 Weeks) (52 Weeks) April 28,
2013
 April 29,
2012
 April 27,
2011
 (In thousands)
United States$3,857,247
 $3,885,057
 $3,916,988
 $2,383,136
 $2,419,518
 $2,425,446
United Kingdom1,597,755
 1,611,177
 1,506,607
 1,133,086
 1,207,918
 1,245,047
Other6,073,884
 6,011,338
 5,135,041
 3,437,299
 3,540,923
 3,731,815
Total$11,528,886
 $11,507,572
 $10,558,636
 $6,953,521
 $7,168,359
 $7,402,308

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17.Quarterly Results

 2013
 
First
(13 Weeks)
 
Second
(13 Weeks)
 
Third
(13 Weeks)
 
Fourth
(13 Weeks)
 
Total
(52 Weeks)
 
(Unaudited)
(In thousands, except per share amounts)
Sales$2,783,451
 $2,821,533
 $2,933,331
 $2,990,571
 $11,528,886
Gross profit1,001,944
 1,013,016
 1,106,515
 1,073,995
 4,195,470
Income from continuing operations attributable to H.J. Heinz Company common shareholders, net of tax286,177
 294,705
 308,214
 198,519
 1,087,615
Net income attributable to H.J. Heinz Company258,027
 289,444
 269,546
 195,886
 1,012,903
Per Share Amounts: 
  
  
  
  
Net income from continuing operations—diluted$0.89
 $0.91
 $0.95
 $0.61
 $3.37
Net income from continuing operations—basic0.89
 0.92
 0.96
 0.62
 3.39
Cash dividends0.515
 0.515
 0.515
 0.515
 2.06


80

H. J. Heinz Company and Subsidiaries
Notes to Consolidated Financial Statements — (Continued)

16.  Quarterly Results
                    
 2011
 First
 Second
 Third
 Fourth
 Total
 (13 Weeks) (13 Weeks) (13 Weeks) (13 Weeks) (52 Weeks)
 (Unaudited)2012
 (Dollars in thousands, except per share amounts)
First
(13 Weeks)
 
Second
(13 Weeks)
 
Third
(13 Weeks)
 
Fourth
(13 1/2 Weeks)
 
Total
(52 1/2 Weeks)
(Unaudited)
(In thousands, except per share amounts)
Sales $2,480,825  $2,614,623  $2,722,350  $2,888,790  $10,706,588 $2,817,706
 $2,803,271
 $2,874,927
 $3,011,668
 $11,507,572
Gross profit  907,977   966,627   1,028,293   1,049,643   3,952,540 983,620
 966,890
 1,033,598
 1,010,681
 3,994,789
Income from continuing operations attributable to H.J. Heinz Company common shareholders, net of tax  240,427   251,435   273,785   223,863   989,510 234,493
 244,934
 288,283
 206,664
 974,374
Net income attributable to H.J. Heinz Company  240,427   251,435   273,785   223,863   989,510 226,114
 237,009
 284,694
 175,342
 923,159
Per Share Amounts:                
  
  
  
  
Net income from continuing operations—diluted $0.75  $0.78  $0.84  $0.69  $3.06 $0.72
 $0.76
 $0.89
 $0.64
 $3.01
Net income from continuing operations—basic  0.76   0.78   0.85   0.70   3.09 0.73
 0.76
 0.90
 0.65
 3.03
Cash dividends  0.45   0.45   0.45   0.45   1.80 0.48
 0.48
 0.48
 0.48
 1.92
                     
  2010
  First
 Second
 Third
 Fourth
 Total
  (13 Weeks) (13 Weeks) (13 Weeks) (13 Weeks) (52 Weeks)
  (Unaudited)
  (Dollars in thousands, except per share amounts)
 
Sales $2,441,686  $2,646,785  $2,681,702  $2,724,810  $10,494,983 
Gross profit  872,303   953,255   1,005,266   963,482   3,794,306 
Income from continuing operations attributable to H.J. Heinz Company common shareholders, net of tax  214,724   243,076   264,115   192,574   914,489 
Net income attributable to H.J. Heinz Company  212,564   231,435   228,527   192,366   864,892 
Per Share Amounts:                    
Net income from continuing operations—diluted $0.68  $0.76  $0.83  $0.60  $2.87 
Net income from continuing operations—basic  0.68   0.77   0.83   0.61   2.89 
Cash dividends  0.42   0.42   0.42   0.42   1.68 
During Fiscal 2013, the Company's results included the following special items:
Continuing operations forAs a result of the first quarterproposed merger, the Company incurred $44.8 million pre-tax in SG&A ($27.8 million after-tax or $0.09 per share) of Fiscal 2010 includes charges of $15.7 million pre-tax ($11.6 million after-tax) associated with targeted workforce reductionstransaction-related costs, including legal, accounting and asset write-offs related to a factory closure. Continuing operations forother professional fees, during the fourth quarter of Fiscal 2010 includes charges of $21.9 million pre-tax ($16.2 million after-tax) associated with targeted workforce reductions and asset write-offs related to two factory closures and the exit of a formula business in the U.K. These Fiscal 2010 charges were part of a corporation-wide initiative to improve productivity. In addition, continuing operations2013. See Note 21 for further explanation.
Also during the fourth quarter of Fiscal 2010 includes2013, the Company closed a gainfactory in South Africa resulting in a $3.5 million pre-tax charge in costs of $15.0products sold ($2.6 million after-tax or $0.01 per share) primarily related to asset write-downs.
On February 8, 2013, the Venezuelan government announced the devaluation of its currency relative to the U.S. dollar, changing the official exchange rate from 4.30 to 6.30, resulting in a $42.7 million pre-tax ($11.1($39.1 million after-tax) after-tax or $0.12 per share) currency translation loss in other expense, net, during the fourth quarter of Fiscal 2013. See Note 20 for further explanation.
During the third quarter of Fiscal 2013, the Company renegotiated the terms of the Foodstar Holdings Pte earn-out that was due in Fiscal 2014 resulting in a $12.1 million pre-tax and after-tax charge ($0.04 per share) in SG&A. See Note 11 for further explanation.
During Fiscal 2012 the Company invested in productivity initiatives designed to increase manufacturing effectiveness and efficiency as well as accelerate overall productivity on a property disposal inglobal scale (see Note 4). The pre-tax and after-tax charges as well as the Netherlands.EPS impact of these productivity initiatives on the Company's Fiscal 2012 quarterly results are as follows:


86


 2012
 Pre-tax charges After-tax charges EPS impact
 
(Unaudited)
(In millions, except per share amounts)
First Quarter$40.2
 $28.1
 $0.09
Second Quarter37.3
 25.6
 0.08
Third Quarter33.7
 22.6
 0.07
Fourth Quarter94.3
 67.7
 0.21
Total$205.4
 $144.0
 $0.45
(Totals may not add due to rounding)     

81

H. J. Heinz Company and Subsidiaries
Notes to Consolidated Financial Statements — (Continued)


17.  18.Commitments and Contingencies
Legal Matters:
Certain suits and claims have been filed against the Company and have not been finally adjudicated. In the opinion of management, based upon the information that it presently possesses, the final conclusion and determination of these suits and claims would not be expected to individually and in the aggregate have a material adverse effect on the Company’s consolidated financial position, results of operations or liquidity.
Lease Commitments:
Operating lease rentals for warehouse, production and office facilities and equipment amounted to approximately $115.1$145.4 million in 2011, $119.12013, $155.2 million in 20102012 and $113.4$112.4 million in 2009.2011. Future lease payments for non-cancellable operating leases as of April 27, 201128, 2013 totaled $524.4$526.2 million(2012-2014-$90.892.0 million 2013-, 2015-$79.971.6 million 2014-, 2016-$69.163.7 million 2015-, 2017-$48.952.7 million 2016-, 2018-$41.350.0 million and thereafter-$194.4 million)196.2 million).
As of April 27, 2011,28, 2013, the Company was a party to two operating leases for buildings and equipment, one of which also includes land, under which the Company has guaranteed supplemental payment obligations of approximately $135$150 million at the termination of these leases. TheOn June 3, 2013, the Company believes, basedpaid $88.7 million to buy-out one of these leases and recorded them within Property, plant and equipment on current facts and circumstances,the balance sheet as of that any payment pursuant to these guarantees is remote.date. No significant credit guarantees existed between the Company and third parties as of April 27, 2011.28, 2013.
Redeemable Noncontrolling Interest:
The minority partner in Coniexpress has the right, at any time, to exercise a put option to require the Company to purchase his 20%their equity interest at a redemption value determinable from a specified formula based on a multiple of EBITDA (subject to a fixed minimum linked to the original acquisition date value). The Company also has a call right on this noncontrolling interest exercisable at any time and subject to the same redemption price. The put and call options can notcannot be separated from the noncontrolling interest and the combination of a noncontrolling interest and the redemption feature require classification of the minority partner’s interest as a redeemable noncontrolling interest in the consolidated balance sheet. In the first quarter of Fiscal 2013, the minority partner exercised their put option for 15% of their initial 20% equity interest, retaining 5%. An adjustment was made to retained earnings to record the carrying value at the maximum redemption value immediately prior to this transaction. As this exercise did not result in a change in control of Coniexpress, it was accounted for as an equity transaction. In addition, the amount of cumulative translation adjustment previously allocated to the redeemable noncontrolling interest was adjusted to reflect the change in ownership. The initial carrying amount of the redeemable noncontrolling interest isapproximates its fairmaximum redemption value which willof the remaining 5% equity interest. Any subsequent change in maximum redemption value would be adjusted through retained earnings, in subsequent periods to an amount equal to its maximum redemption value.earnings. We do not currently believe the exercise of the put option would materially impact our results of operations or financial condition.

18.  19.Advertising Costs
Advertising expenses (including production and communication costs) for fiscal years 2011, 20102013, 2012 and 20092011 were $369.6$465.0 million $375.8, $440.5 million and $303.1$368.6 million, respectively. For fiscal years 2011, 20102013, 2012 and 2009, $119.02011, $151.1 million $108.9, $151.5 million and $105.3$119.0 million, respectively, were recorded as a reduction of revenue and $250.6$313.8 million $266.9, $289.1 million and $197.8$249.6 million, respectively, were recorded as a component of selling, general and administrative expenses.SG&A.

19.  20.Venezuela- Foreign Currency and Inflation
Foreign Currency
The local currency in Venezuela is the Venezuelan bolivar fuerte (“VEF”). A currency control board exists in Venezuela that is responsible for foreign exchange procedures, including approval of requests for exchanges of VEF for U.S. dollars at the official (government established) exchange rate. Our business in Venezuela has historically been successful in obtaining U.S. dollars at the official exchange rate for imports of ingredients, packaging, manufacturing equipment, and other necessary inputs, and for dividend remittances, albeit on a delay. In May 2010, the government of Venezuela


87


H. J. Heinz Company and Subsidiaries
Notes to Consolidated Financial Statements — (Continued)
effectively closed down the unregulated parallel market, which existed for exchanging VEF for U.S. dollars through securities transactions. Our Venezuelan subsidiary has no recent history of entering into exchange transactions in this parallel market.
The Company uses the official exchange rate to translate the financial statements of its Venezuelan subsidiary, since we expect to obtain U.S. dollars at the official rate for future dividend remittances. The official exchange rate in Venezuela had been fixed at 2.15 VEF to 1 U.S. dollar for several years, despite significant inflation. On January 8, 2010, the Venezuelan government announced the devaluation of its currency relative to the U.S. dollar. The official exchange rate for imported goods classified as essential, such as food and medicine, changed from 2.15 to 2.60, while payments for other non-essential goods moved to an exchange rate of 4.30. Effective January 1, 2011, the Venezuelan government eliminated the 2.60 exchange rate for essential goods leaving one flat official exchange rate of 4.30.
The majority, if not all, of our imported products in Venezuela fell into the essential classification and qualified for the 2.60 exchange rate. The elimination of the 2.60 rate had an immaterial unfavorable impact on the Company’s cost of imported goods, capital spending and the payment of U.S. dollar-denominated payables to suppliers recorded as of January 1, 2011 in Venezuela. Also, since our Venezuelan subsidiary’s financial statements are remeasured using the 4.30 rate, as this is the rate expected to be applicable to dividend repatriations, the elimination of the 2.60 rate had no impact relative to this remeasurement. As of April 27, 2011, the amount of VEF pending government approval to be used for dividend repatriations is $27.9 million at the 4.30 rate, of which $8.5 million has been pending government approval since September 2008 and $19.4 million since November 2009.
During Fiscal 2010, the Company recorded a $61.7 million currency translation loss as a result of the currency devaluation, which had been reflected as a component of accumulated other comprehensive loss within unrealized translation adjustment. The net asset position of our Venezuelan subsidiary has also been reduced as a result of the devaluation to approximately $106.7 million at April 27, 2011.
Highly Inflationary Economy
An economy is considered highly inflationary under U.S. GAAP if the cumulative inflation rate for a three-year period meets or exceeds 100 percent. Based on the blended National Consumer Price Index, the Venezuelan economy exceeded the three-year cumulative inflation rate of 100 percent during the third quarter of Fiscal 2010. As a result, the financial statements of our Venezuelan subsidiary have been consolidated and reported underapplies highly inflationary accounting rules beginning on January 28, 2010, the first day of our Fiscal 2010 fourth quarter.to its business in Venezuela. Under highly inflationary accounting, the financial statements of our Venezuelan subsidiary are remeasured into the Company’sCompany's reporting currency (U.S. dollars) and exchange gains and losses from the remeasurement of monetary assets and liabilities are reflected in current earnings, rather than accumulated other comprehensive loss on the balance sheet, until such time as the economy is no longer considered highly inflationary.
The impact of applying highly inflationary accounting for Venezuela on our consolidated financial statements is dependent upon movements in the applicableofficial exchange rates (at this time, the official rate)rate between the local currencyVenezuelan bolivar fuerte and the U.S. dollar and the amount of net monetary assets and liabilities included in our subsidiary’ssubsidiary's balance sheet. At April 27, 2011,
On February 8, 2013, the Venezuelan government announced the devaluation of its currency relative to the U.S. dollar, value of monetary assets, net of monetary liabilities, which would be subject to an earnings impact fromchanging the official exchange rate movements forfrom 4.30 to 6.30. As a result, the Company recorded a $42.7 million pre-tax currency translation loss, which was reflected within other expense, net, on the consolidated statement of income during the fourth quarter of Fiscal 2013 ($39.1 million after-tax loss). The monetary net asset position of our Venezuelan subsidiary under highly inflationary accounting was $66.8 million.also reduced as a result of the devaluation to $98.8 million at April 28, 2013.


88

82





21.     Subsequent Event
Merger Agreement with Berkshire Hathaway and 3G Capital
On February 13, 2013, the Company entered into the Merger Agreement with Parent and Merger Subsidiary. The terms of the Merger Agreement were unanimously approved by the Company's Board of Directors on February 13, 2013 and by the majority of votes cast at a special shareholder meeting on April 30, 2013. In addition, all required regulatory approvals were obtained in the U.S. and all applicable non-U.S. jurisdictions. The acquisition was consummated on June 7, 2013, and as a result, Merger Subsidiary merged with and into the Company, with the Company surviving as a wholly owned subsidiary of Parent. Parent is controlled by the Sponsors. Upon the completion of the Merger, the Company's shareholders received $72.50 in cash for each share of common stock. The total aggregate value of the acquisition consideration was approximately $28.75 billion, including the assumption of the Company's outstanding debt.
The cash consideration was funded from equity contributions from the Sponsors and cash of the Company, as well as proceeds received by Merger Subsidiary in connection with debt financing provided by JPMorgan Chase Bank, N.A., Wells Fargo Bank, National Association and a syndicate of other lenders pursuant to a new senior secured credit facility (the “Senior Credit Facilities”).
   
$9.5 billion in senior secured term loans, with tranches of 6 and 7 year maturities and fluctuating interest rates based on, at the Company's election, base rate or LIBOR plus a spread on each of the tranches, with respective spreads ranging from 125-150 basis points for base rate loans with a 2% base rate floor and 225-250 basis points for LIBOR loans with a 1% LIBOR floor,
$2.0 billion senior secured revolving credit facility with a 5 year maturity and a fluctuating interest rate based on, at the Company's election, base rate or LIBOR, with respective spreads ranging from 50-100 basis points for base rate loans and 150-200 basis points for LIBOR loans, on which nothing is currently drawn, and
$3.1 billion of 4.25% secured second lien notes with a 7.5 year maturity which are required to be exchanged within one year of consummation of the Merger Agreement for registered notes.
On June 7, 2013, this indebtedness was assumed by the Company, substantially increasing the Company's overall level of debt.
In the Merger, (i) each outstanding share of Company common stock (other than shares owned by the Company, Parent, Merger Sub or any other direct or indirect wholly owned subsidiary of Parent, and in each case not held on behalf of third parties) was cancelled and automatically converted into the right to receive $72.50 in cash, without interest and less applicable withholding taxes thereon (the “Merger Consideration”), (ii) each outstanding stock option, whether vested or unvested, was cancelled and automatically converted into the right to receive, with respect to each share subject to the option, the Merger Consideration less the exercise price per share, (iii) each outstanding Company phantom unit, whether vested or unvested, was cancelled and automatically converted into the right to receive the Merger Consideration, and (iv) each outstanding Company restricted stock unit (other than retention restricted stock units, which will remain subject to the vesting schedule pursuant to the existing terms of the applicable award agreements and that the general timing of payment would be in accordance with such terms), whether vested or unvested, was cancelled and automatically converted into the right to receive, with respect to each share subject to the restricted stock unit, the Merger Consideration plus any accrued and unpaid dividend equivalents, except that payment in respect of Company restricted stock units that have been deferred will be made in accordance with the terms of the award and the applicable deferral election made by the holder.

At the effective time of the Merger, each holder of a certificate formerly representing any shares of Company common stock or of book-entry shares no longer had any rights with respect to the shares, except for the right to receive the Merger Consideration upon surrender thereof.
The Company may take any action it deems necessary or appropriate to cause, in accordance with the terms of the Merger Agreement, the vesting of any unvested amounts under the Supplemental Executive Retirement Plan and the Employees Retirement and Savings Excess Plan.  The Company intends to terminate and payout these two plans, as well as the Executive Deferred Compensation Plan , the Deferred Compensation Plan for Directors, the Deferred Compensation Plan for Non-Employee Directors and certain non-US non-qualified deferred compensation plans, within one year following the closing of the merger.
The acquisition will be accounted for as a purchase business combination.  The application of purchase accounting as of the closing date is expected to have a material effect on the Company's results of operations for periods after the acquisition.   The Company has begun the process to determine the purchase accounting allocation to the Company's assets and liabilities including

83



estimating fair values of the Company's intangible and tangible assets.  While these estimates have not been completed, management expects that a substantial portion of the purchase price will be allocated to indefinite-lived intangible assets (principally brands) and goodwill.

Financing implications of the acquisition on our existing debt

A substantial portion of the Company's indebtedness was subject to acceleration upon a change of control or required the Company to offer holders the option to repurchase such indebtedness from such holders (assuming such change of control triggered certain downgrades in the ratings of the Company's debt).  Certain of the Company's outstanding indebtedness at April 28, 2013 that was not subject to acceleration upon a change of control and that either did not contain change of control repurchase obligations or where the holders did not elect to have such indebtedness repurchased in a change of control offer remain outstanding. 
On March 13, 2013, the Company launched a consent solicitation relating to the 7.125% Notes due 2039 seeking a waiver of the change of control provisions as applicable to the Merger Agreement. As of March 21, 2013, the Company received the required consents to waive such provisions and as a result those notes remain outstanding.





84




Item 9.Changes in and Disagreements with Accountants on Accounting and Financial Disclosure.
There is nothing to be reported under this item.

Item 9A.Controls and Procedures.
(a) Evaluation of Disclosure Controls and Procedures
The Company’s management, with the participation of the Company’s Chief Executive Officer and Chief Financial Officer, evaluated the effectiveness of the Company’s disclosure controls and procedures as of the end of the period covered by this report. Based on that evaluation, the Chief Executive Officer and Chief Financial Officer concluded that the Company’s disclosure controls and procedures, as of the end of the period covered by this report, were effective and provided reasonable assurance that the information required to be disclosed by the Company in reports filed under the Securities Exchange Act of 1934 is (i) recorded, processed, summarized and reported within the time periods specified in the SEC’s rules and forms, and (ii) accumulated and communicated to our management, including the Chief Executive Officer and Chief Financial Officer, as appropriate to allow timely decisions regarding required disclosure. See also “Report of Management on Internal Control over Financial Reporting.”
(b) Management’s Report on Internal Control Over Financial Reporting.
Reporting
Our management’s report on Internal Control Over Financial Reporting is set forth in Item 8 and incorporated herein by reference.
PricewaterhouseCoopers LLP, an independent registered public accounting firm, audited the effectiveness of the Company’s internal control over financial reporting as of April 27, 2011,28, 2013, as stated in their report as set forth in Item 8.
(c) Changes in Internal Control over Financial Reporting
During the fourth quarter of Fiscal 2011,2013, the Company continued its implementation of SAP software across its Netherlandsoperations in the countries of Spain, Germany and Nordic countries operations.Canada. As appropriate, the Company is modifying the design and documentation of internal control processes and procedures relating to the new systems to simplify and harmonize existing internal control over financial reporting. There were no additional changes in the Company’sCompany's internal control over financial reporting during the Company’sCompany's most recent fiscal quarteryear that hashave materially affected, or are reasonably likely to materially affect, the Company’sCompany's internal control over financial reporting.

Item 9B.Other Information.
There is nothing to be reported under this item.


89



85



PART III

Item 10.Directors, Executive Officers and Corporate Governance.

Information relating to the Directorsthis item will be set forth in an amendment to Form 10-K to be filed within 120 days of the Company is set forth under the captions “Election of Directors” and “Additional Information—Section 16 Beneficial Ownership Reporting Compliance” in the Company’s definitive Proxy Statement in connection with its Annual Meeting of Shareholders to be held August 30, 2011. Information regarding the Audit Committee members and the audit committee financial expert is set forth under the captions “Report of the Audit Committee” and “Relationship with Independent Registered Public Accounting Firm” in the Company’s definitive Proxy Statement in connection with its Annual Meeting of Shareholders to be held on August 30, 2011. Information relating to the executive officers of the Company is set forth under the caption “Executive Officers of the Registrant” in Part I of this report, and such information is incorporated herein by reference. The Company’s Global Code of Conduct, which is applicable to all employees, including the principal executive officer, the principal financial officer, and the principal accounting officer, as well as the charters for the Company’s Audit, Management Development & Compensation, Corporate Governance, and Corporate Social Responsibility Committees, as well as periodic and current reports filed with the SEC are available on the Company’s website, www.heinz.com, and are available in print to any shareholder upon request. Such specified information is incorporated herein by reference.Company's fiscal year ended April 28, 2013.

Item 11.Executive Compensation.
Information relating to executive and director compensation isthis item will be set forth under the captions “Compensation Discussion and Analysis,” “Director Compensation Table,” and “Compensation Committee Report” in the Company’s definitive Proxy Statement in connection with its Annual Meeting of Shareholdersan amendment to Form 10-K to be held on August 30, 2011. Such information is incorporated herein by reference.filed within 120 days of the Company's fiscal year ended April 28, 2013.

Item 12.Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters.

Information relating to the ownership of equity securitiesthis item will be set forth in an amendment to Form 10-K to be filed within 120 days of the Company by certain beneficial owners and management is set forth under the captions “Security Ownership of Certain Principal Shareholders” and “Security Ownership of Management” in the Company’s definitive Proxy Statement in connection with its Annual Meeting of Shareholders to be held on August 30, 2011. Such information is incorporated herein by reference.Company's fiscal year ended April 28, 2013.

The number of shares to be issued upon exercise and the number of shares remaining available for future issuance under the Company’s equity compensation plans at April 27, 2011 were as follows:
Equity Compensation Plan Information
             
  (a)  (b)  (c) 
        Number of securities
 
        remaining available
 
        for future issuance
 
  Number of securities to
  Weighted-average
  under equity
 
  be issued upon exercise
  exercise price of
  compensation Plans
 
  of outstanding options,
  outstanding options,
  (excluding securities
 
  warrants and rights  warrants and rights  reflected in column (a)) 
 
Equity compensation plans approved by stockholders  11,928,440  $42.43   6,230,347 
Equity compensation plans not approved by stockholders(1)  17,569   N/A(2)  N/A 
             
Total  11,946,009  $42.43   6,230,347 
             


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(1)The Executive Deferred Compensation Plan, as amended and restated effective January 1, 2005 and the Deferred Compensation Plan for Non-Employee Directors as amended and restated effective January 1, 2005, permit full-time salaried personnel based in the U.S. who have been identified as key employees and non-employee directors, to defer all or part of his or her cash compensation into either a cash account that accrues interest or a Heinz stock account. The election to defer is irrevocable. The Management Development & Compensation Committee of the Board of Directors administers the Plan. All amounts are payable at the times and in the amounts elected by the executives at the time of the deferral. The deferral period shall be at least one year and shall be no greater than the date of retirement or other termination, whichever is earlier. Amounts deferred into cash accounts are payable in cash, and amounts deferred into the Heinz stock account are payable in Heinz Common Stock. Compensation deferred into the Heinz stock account appreciates or depreciates according to the fair market value of Heinz Common Stock.
(2)The grants made under the Restricted Stock Plan, the Executive Deferred Compensation Plan and the Deferred Compensation Plan for Non-Employee Directors are restricted or reserved shares of Common Stock, and therefore there is no exercise price.
Item 13.Certain Relationships and Related Transactions, and Director Independence.
Information relating to the Company’s policy on related person transactions and certain relationships with a beneficial shareholder isthis item will be set forth under the caption “Related Person Transactions” in the Company’s definitive Proxy Statement in connection with its Annual Meeting of Shareholdersan amendment to Form 10-K to be held on August 30, 2011. Such information is incorporated herein by reference.
filed within 120 days of the Company's fiscal year ended April 28, 2013.
Information relating to director independence is set forth under the caption “Director Independence Standards” in the Company’s definitive Proxy Statement in connection with its Annual Meeting of ShareholdersCompany's Amendment to Form 10-K to be held on August 30, 2011. Such information is incorporated herein by reference.filed within 120 days of the Company's fiscal year ended April 28, 2013.

Item 14.Principal Accountant Fees and Services.
Information relating to the principal auditor’s fees and services isthis item will be set forth under the caption “Relationship With Independent Registered Public Accounting Firm” in the Company’s definitive Proxy Statement in connection with its Annual Meeting of Shareholdersan amendment to Form 10-K to be held on August 30, 2011. Such information is incorporated herein by reference.filed within 120 days of the Company's fiscal year ended April 28, 2013.


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PART IV

Item 15.Exhibits and Financial Statement Schedules.

(a)(1) The following financial statements and reports are filed as part of this report under Item 8—“Financial Statements and Supplementary Data”:
   Consolidated Balance Sheets as of April 27, 201128, 2013 and April 28, 201029, 2012
   Consolidated Statements of Income for the fiscal years ended April 27, 2011,28, 2013, April 28, 201029, 2012 and April 29, 200927, 2011
 Consolidated Statements of Comprehensive Income for the fiscal years ended April 28, 2013, April 29, 2012 and April 27, 2011
   Consolidated Statements of Equity for the fiscal years ended April 27, 2011,28, 2013, April 28, 201029, 2012 and April 29, 200927, 2011
   Consolidated Statements of Cash Flows for the fiscal years ended April 27, 2011,28, 2013, April 28, 201029, 2012 and April 29, 200927, 2011
   Notes to Consolidated Financial Statements
   Report of Independent Registered Public Accounting Firm of PricewaterhouseCoopers LLP dated June 16, 2011,14, 2013, on the Company’s consolidated financial statements and financial statement schedule filed as a part hereof for the fiscal years ended April 27, 2011,28, 2013, April 28, 201029, 2012 and April 29, 200927, 2011
(2) The following report and schedule is filed herewith as a part hereof:
   Schedule II (Valuation and Qualifying Accounts and Reserves) for the three fiscal years ended April 27, 2011,28, 2013, April 28, 201029, 2012 and April 29, 200927, 2011
   All other schedules are omitted because they are not applicable or the required information is included herein or is shown in the consolidated financial statements or notes thereto filed as part of this report incorporated herein by reference.
(3) Exhibits required to be filed by Item 601 ofRegulation S-K are listed below. Documents not designated as being incorporated herein by reference are filed herewith. The paragraph numbers correspond to the exhibit numbers designated in Item 601 ofRegulation S-K.
2(a)Agreement and Plan of Merger, dated as of February 13, 2013, by and among H.J. Heinz Company, H.J. Heinz Holding Corporation (formerly known as Hawk Acquisition Holding Corporation) and Hawk Acquisition Sub, Inc. is incorporated herein by reference to Exhibit 2.1 of the Company's Current Report on Form 8-K dated February 15, 2013.
2(b)Amendment to Agreement and Plan of Merger, dated as of March 4, 2013, by and among H. J. Heinz Company, H.J. Heinz Holding Corporation (formerly known as Hawk Acquisition Holding Corporation) and Hawk Acquisition Sub, Inc. is incorporated herein by reference to Exhibit 2.1 of the Company's Current Report on Form 8-K dated March 6, 2013.
  3(i) Third Amended and Restated Articles of Incorporation of H. J. Heinz Company dated August 21, 2008,June 7, 2013, are incorporated herein by reference to Exhibit 3(i)3.1 of the Company’s QuarterlyCompany's Current Report onForm 10-Q for the quarterly period ended July 30, 2008.8-K dated June 13, 2013.
  3(ii) The Company’sCompany's By-Laws, as amended effective August 12, 2009,June 7, 2013, are incorporated herein by reference to Exhibit 3(ii)3.2 of the Company’s QuarterlyCompany's Current Report onForm 10-Q for the quarterly period ended July 29, 2009.8-K dated June 13, 2013.
  4.4 Except as set forth below, there are no instruments with respect to long-term unregistered debt of the Company that involve indebtedness or securities authorized thereunder in amounts that exceed 10 percent of the total assets of the Company on a consolidated basis. The Company agrees to furnish a copy of any instrument or agreement defining the rights of holders of long-term debt of the Company upon request of the Securities and Exchange Commission.
    (a)Indenture among the Company, H. J. Heinz Finance Company, and Bank One, National Association dated as of July 6, 2001 relating to H. J. Heinz Finance Company’s $750,000,000 6.625% Guaranteed Notes due 2011, $700,000,000 6.00% Guaranteed Notes due 2012,Company's $550,000,000 6.75% Guaranteed Notes due 2032 and $250,000,000 7.125% Guaranteed Notes due 2039 is incorporated herein by reference to Exhibit 4 of the Company’sCompany's Annual Report onForm 10-K for the fiscal year ended May 1, 2002.
(b)Three-Year Credit Agreement dated April 29, 2009 among H. J. Heinz Company, H. J. Heinz Finance Company, the Banks listed on the signature pages thereto and JPMorgan Chase Bank, N.A. as Administrative Agent is incorporated by reference to Exhibit 10.1 of the Company’s Current Report onForm 8-K dated April 29, 2009.


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    (c)(b)Indenture among H. J. Heinz Company and Union Bank of California, N.A. dated as of July 15, 2008 relating to the Company’sCompany's $500,000,000 5.35% Notes due 2013, $300,000,000 2.000% Notes due 2016, $400,000,000 3.125% Notes due 2021, $300,000,000 1.50% Notes due 2017, $300,000,000 2.85% Notes due 2022 is incorporated herein by reference to Exhibit 4(d) of the Company’sCompany's Annual Report onForm 10-K for the fiscal year ended April 29, 2009.
(c)Five-Year Credit Agreement dated June 30, 2011 among H.J. Heinz Company, H.J. Heinz Finance Company, the banks listed on the signature pages thereto and J.P. Morgan Chase Bank, N.A. as Administrative Agent is incorporated by reference to Exhibit 10.1 of the Company's Current Report on Form 8-K dated July 7, 2011.
(d)First Supplemental Indenture, dated as of March 21, 2013, to the Indenture, dated as of July 6, 2001, by and among H. J. Heinz Finance Company, H. J. Heinz Company and The Bank of New York Mellon is incorporated herein by reference to Exhibit 4.1 of the Company's Current Report on Form 8-K dated March 21, 2013.
(e)
Credit Agreement, dated as of June 7, 2013, by and among H. J. Heinz Company, Hawk Acquisition Sub, Inc., Hawk Acquisition Intermediate Corporation II, JPMorgan Chase Bank, N.A., as administrative agent and collateral agent, the other agents party thereto, and the lenders party thereto from time to time, is incorporated by reference to Exhibit 10.1 of the Company's Current Report on Form 8-K dated June 13, 2013.
(f)
Security Agreement, dated as of June 7, 2013, by and among H. J. Heinz Company, Hawk Acquisition Intermediate Corporation II, Hawk Acquisition Sub, Inc., the subsidiary guarantors from time to time party thereto, and JPMorgan Chase Bank, N.A., as collateral agent, is incorporated by reference to Exhibit 10.2 of the Company's Current Report on Form 8-K dated June 13, 2013.
(g)Indenture dated as of April 1, 2013, by and among Hawk Acquisition Sub, Inc., as Issuer to be merged with and into H.J. Heinz Company, the Guarantors party thereto and Wells Fargo Bank, National Association, as Trustee and Collateral Agent, is incorporated by reference to Exhibit 4.1 of the Company's Current Report on Form 8-K dated June 13, 2013.
(h)Supplemental Indenture dated as of June 7, 2013, by and among H.J. Heinz Company, the parties signatories thereto as Guarantors and Wells Fargo Bank, National Association as Trustee and Collateral Agent, is incorporated by reference to Exhibit 4.2 of the Company's current Report on Form 8-K dated June 13, 2013.
(i)Form of 4.25% Second Lien Senior Secured Notes due 2020, is incorporated by reference to Exhibit 4.3 of the Company's Current Report on Form 8-K dated June 13, 2013.
(j)Purchase Agreement, dated March 22, 2013, by and among Hawk Acquisition Sub, Inc., Hawk Acquisition Intermediate Corporation II and the several initial purchasers named in the schedule thereto, is incorporated by reference to Exhibit 10.4 of the Company's Current Report on Form 8-K dated June 13, 2013.
(k)Joinder Agreement, dated June 7, 2013, by and among H.J. Heinz Company and certain of its wholly owned subsidiaries, is incorporated by reference to Exhibit 10.5 of the Company's Current Report on Form 8-K dated June 13, 2013.
(l)Second Lien Security Agreement, dated as of June 7, 2013, by and among Hawk Acquisition Intermediate Corporation II, and certain of its subsidiaries, collectively, as the Initial Grantors, and Wells Fargo Bank, National Association, as Collateral Agent, is incorporated by reference to Exhibit 10.6 of the Company's Current Report on Form 8-K dated June 13, 2013.
(m)Second Lien Intellectual Property Security Agreement, dated June 7, 2013 by the persons listed on the signature pages thereof (collectively, the “Grantors”) in favor of Wells Fargo Bank, National Association, as collateral agent for the Secured Parties, is incorporated by reference to Exhibit 10.7 of the Company's Current Report on Form 8-K dated June 13, 2013.
(n)Registration Rights Agreement, dated as of April 1, 2013 by and among Hawk Acquisition Sub, Inc., Hawk Acquisition Intermediate Corporation II, as a guarantor and Wells Fargo Securities, LLC for itself and on behalf of J.P. Morgan Securities LLC, Barclays Capital Inc., Citigroup Global Markets Inc. and the other Initial Purchasers, is incorporated by reference to Exhibit 10.8 of the Company's Current Report on Form 8-K dated June 13, 2013.

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(o)Registration Rights Agreement Joinder dated as of June 7, 2013, by and among H.J. Heinz Company and each of the subsidiaries listed on Schedule 1 thereto, and Wells Fargo Securities, LLC and J.P. Morgan Securities LLC, as Representatives of the several Initial Purchasers listed in Schedule 1 thereto, is incorporated by reference to Exhibit 10.9 of the Company's Current Reporton Form 8-K dated June 13, 2013.
  10(a) Management contracts and compensatory plans:
    (i)1986 Deferred Compensation Program for H. J.H.J. Heinz Company and affiliated companies, as amended and restated in its entirety effective January 1, 2005, is incorporated herein by reference to the Exhibit 10(a)(xi) to the Company’sCompany's Quarterly Report onForm 10-Q for the quarterly period ended July 30, 2008.
    (ii)H. J. Heinz Company 1994 Stock Option Plan, as amended and restated effective August 13, 2008, is incorporated herein by reference to Exhibit 10(a)(vi) to the Company’s Quarterly Report onForm 10-Q for the quarterly period ended July 30, 2008.
(iii)H. J. Heinz Company Supplemental Executive Retirement Plan, as amended and restated effective November 12, 2008, is incorporated herein by reference to Exhibit 10(a)(ii) to the Company’sCompany's Quarterly Report onForm 10-Q for the quarterly period ended October 29, 2008.
    (iv)(iii)H. J. Heinz Company Executive Deferred Compensation Plan, as amended and restated effective January 1, 2005, is incorporated herein by reference to Exhibit 10(a)(xii) of the Company’sCompany's Quarterly Report onForm 10-Q for the quarterly period ended July 30, 2008.
    (v)(iv)H. J. Heinz Company Stock Compensation Plan for Non-Employee Directors is incorporated herein by reference to Appendix A to the Company’sCompany's Proxy Statement dated August 3, 1995.
    (vi)(v)H. J. Heinz Company 1996 Stock Option Plan, as amended and restated effective August 13, 2008, is incorporated herein by reference to Exhibit 10(a)(vii) to the Company’sCompany's Quarterly Report onForm 10-Q for the quarterly period ended July 30, 2008.
    (vii)(vi)H. J. Heinz Company Deferred Compensation Plan for Directors is incorporated herein by reference to Exhibit 10(a)(xiii) to the Company’sCompany's Annual Report onForm 10-K for the fiscal year ended April 29, 1998.
    (viii)(vii)H. J. Heinz Company 2000 Stock Option Plan, as amended and restated effective August 13, 2008, is incorporated herein by reference to Exhibit 10(a)(viii) to the Company’sCompany's Quarterly Report onForm 10-Q for the quarterly period ended July 30, 2008.
    (ix)(viii)H. J. Heinz Company Executive Estate Life Insurance Program is incorporated herein by reference to Exhibit 10(a)(xv) to the Company’sCompany's Annual Report onForm 10-K for the fiscal year ended May 1, 2002.
    (x)(ix)H. J. Heinz Company Senior Executive Incentive Compensation Plan, as amended and restated effective January 1, 2008, is incorporated herein by reference to Exhibit 10(a)(xiii) to the Company’sCompany's Quarterly Report onForm 10-Q for the quarterly period ending July 30, 2008.
    (xi)(x)Deferred Compensation Plan for Non-Employee Directors of H. J. Heinz Company, as amended and restated effective January 1, 2005, is incorporated herein by reference to Exhibit 10(a)(x) to the Company’sCompany's Quarterly Report on Form10-Q for the quarterly period ended July 30, 2008.


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(xii)(xi)Form of Stock Option Award and Agreement for U.S. Employees is incorporated herein by reference to Exhibit 10(a) to the Company’sCompany's Quarterly Report onForm 10-Q for the quarterly period ended January 26, 2005.
    (xiii)(xii)Named Executive Officer and Director CompensationCompensation.
    (xiv)(xiii)Form of Revised Severance Protection Agreement is incorporated herein by reference to Exhibit 10(a)(i) to the Company’sCompany's Quarterly Report on Form10-Q for the quarterly period ended October 29, 2008.
    (xv)(xiv)Form of Fiscal Year 2007 Restricted Stock Unit Award and Agreement is incorporated herein by reference to the Company’sCompany's Quarterly Report on Form10-Q for the quarterly period ended November 1, 2006.
    (xvi)(xv)Form of Fiscal Year 2008 Stock Option Award and Agreement (U.S. Employees) is incorporated herein by reference to the Company’sCompany's Quarterly Report onForm 10-Q for the quarterly period ended August 1, 2007.
    (xvii)(xvi)Form of Stock Option Award and Agreement is incorporated herein by reference to the Company’sCompany's Quarterly Report onForm 10-Q for the quarterly period ended August 1, 2007.

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(xvii)Form of Restricted Stock Unit Award and Agreement is incorporated herein by reference to the Company's Quarterly Report on Form 10-Q for the quarterly period ended August 1, 2007.
    (xviii)Form of Restricted Stock Unit Award and Agreement is incorporated herein by reference to the Company’s Quarterly Report onForm 10-Q for the quarterly period ended August 1, 2007.
(xix)Form of Revised Fiscal Year 2008 Restricted Stock Unit Award and Agreement is incorporated herein by reference to the Company’sCompany's Quarterly Report onForm 10-Q for the quarterly period ended August 1, 2007.
    (xx)(xix)Form of Restricted Stock Award and Agreement (U.S. Employees Retention) is incorporated herein by reference to the Company’sCompany's Quarterly Report onForm 10-Q for the quarterly period ended August 1, 2007.
    (xxi)(xx)Third Amended and Restated Fiscal Year 2003 Stock Incentive Plan is incorporated herein by reference to Exhibit 10(a)(ix) to the Company’sCompany's Quarterly Report onForm 10-Q for the quarterly period ended July 30, 2008.
    (xxii)(xxi)Third Amended and Restated Global Stock Purchase Plan is incorporated herein by reference to Exhibit 10(a)(xiv) to the Company’sCompany's Quarterly Report onForm 10-Q for the quarterly period ended July 30, 2008.
    (xxiii)(xxii)Time Sharing Agreement dated as of September 14, 2007, between H. J. Heinz Company and William R. Johnson is incorporated herein by reference to Exhibit 10.1 of the Company’sCompany's Form 8-K dated September 14, 2007.
    (xxiv)(xxiii)H. J. Heinz Company Annual Incentive Plan as(as amended and restated effective January 1, 2008, as amended June 12, 2012) is incorporated herein by reference to Exhibit 10(a)(xv) to(xxiii) of the Company’s QuarterlyCompany's Annual Report onForm 10-Q10-K for the quarterly periodfiscal year ended July 30, 2008.April 29, 2012.
    (xxv)(xxiv)Form of Stock Option Award and Agreement for U.K. Employees on International Assignment is incorporated herein by reference to Exhibit 10(a)(xvii) to the Company’sCompany's Quarterly Report onForm 10-Q for the quarterly period ended July 30, 2008.
    (xxvi)(xxv)Form of Fiscal Year 2008 Restricted Stock Unit Award and Agreement (U.S. Employees—Retention)Employees-Retention) is incorporated herein by reference to Exhibit 10(a)(xxx) to the Company’sCompany's Annual Report onForm 10-K for the fiscal year ended April 29, 2009.


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(xxvii)(xxvi)Form of Fiscal Year 2009 Restricted Stock Unit Award and Agreement (U.S. Employees) is incorporated herein by reference to Exhibit 10(a)(i) to the Company’sCompany's Quarterly Report onForm 10-Q for the quarterly period ended July 30, 2008.
    (xxviii)(xxvii)Form of Fiscal Year2010-11 Long-Term Performance Program Award Agreement (U.S. Employees) is incorporated herein by reference to Exhibit 10(a)(xxxiv) to the Company’sCompany's Annual Report onForm 10-K for the fiscal year ended April 29, 2009.
    (xxix)(xxviii)Form of Fiscal Year 2010 Restricted Stock Unit Award and Agreement (U.S. Employees) is incorporated herein by reference to Exhibit 10(a)(i) to the Company’sCompany's Quarterly Report onForm 10-Q for the quarterly period ended July 29, 2009.
    (xxx)(xxix)Form of Fiscal Year 2010 Restricted Stock Unit Award and Agreement(Non-U.S. (Non-U.S. Employees) is incorporated herein by reference to Exhibit 10(a)(ii) to the Company’sCompany's Quarterly Report onForm 10-Q for the quarterly period ended July 29, 2009.
    (xxxi)(xxx)Form of Fiscal Year 2010 Restricted Stock Unit Award and Agreement (U.S. Employees—TimeEmployees-Time Based Vesting) is incorporated herein by reference to Exhibit 10(a)(i) to the Company’sCompany's Quarterly Report onForm 10-Q for the quarterly period ended October 28, 2009.
    (xxxii)(xxxi)Form of Fiscal Year2010-11 Long-Term Performance Program Award Agreement(Non-U.S. (Non-U.S. Employees) is incorporated herein by reference to the Exhibit 10(a)(xxxv) to the Company’sCompany's Annual Report onForm 10-K for the fiscal year ended April 29, 2009.
    (xxxiii)(xxxii)Form of Fiscal Year 2011 Restricted Stock Unit Award and Agreement (U.S. Employees) is incorporated herein by reference to the Exhibit 10(a)(i) to the Company’sCompany's Quarterly Report onForm 10-Q for the quarterly period ended July 28, 2010.
    (xxxiv)(xxxiii)Form of Fiscal Year 2011 Restricted Stock Unit Award and Agreement (Non-U.S. Employees) is incorporated herein by reference to the Exhibit 10(a)(ii) to the Company’sCompany's Quarterly Report on Form 10-Q for the quarterly period ended July 28, 2010.

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    (xxxv)(xxxiv)Form of Fiscal Year 2011 Stock Option Award Agreement for U.S. Employees is incorporated herein by reference to the Exhibit 10(a)(iii) to the Company’sCompany's Quarterly Report on Form 10-Q for the quarterly period ended July 28, 2010.
    (xxxvi)(xxxv)Form of Fiscal Year 2011 Stock Option Award and Agreement for U.K. Expatriates on International Assignment is incorporated herein by reference to the Exhibit 10(a)(iv) to the Company’sCompany's Quarterly Report on Form 10-Q for the quarterly period ended July 28, 2010.
    (xxxvii)(xxxvi)Form of Fiscal Year 2012 Restricted Stock Unit Award and Agreement (U.S. Employees). is incorporated herein by reference to Exhibit 10(a)(xxxvii) to the Company's Annual Report on Form 10-K for the fiscal year ended April 27, 2011.
    (xxxviii)(xxxvii)Form of Fiscal Year 2012 Restricted Stock Unit Award and Agreement (Non-U.S. Employees). is incorporated herein by reference to Exhibit 10(a)(xxxviii) to the Company's Annual Report on Form 10-K for the fiscal year ended April 27, 2011.
    (xxxix)(xxxviii)Form of Fiscal Year 2012 Restricted Stock Unit Award and Agreement (U.S. Employees - Time Based Vesting). is incorporated herein by reference to Exhibit 10(a)(xxxix) to the Company's Annual Report on Form 10-K for the fiscal year ended April 27, 2011.
    (xl)(xxxix)Form of Fiscal Year 2012 Restricted Stock Unit Award and Agreement (U.S. Employees - Retention). is incorporated herein by reference to Exhibit 10(a)(xl) to the Company's Annual Report on Form 10-K for the fiscal year ended April 27, 2011.
    (xli)(xl)Form of Fiscal Year 2012 Stock Option Award and Agreement for U.S. Employees.Employees is incorporated herein by reference to Exhibit 10(a)(xli) to the Company's Annual Report on Form 10-K for the fiscal year ended April 27, 2011.
    (xlii)(xli)Form of Fiscal Year 2012 Stock Option Award and Agreement for U.K. Expatriates on International Assignment.


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Assignment is incorporated herein by reference to Exhibit 10(a)(xlii) to the Company's Annual Report on Form 10-K for the fiscal year ended April 27, 2011.
    (xliii)(xlii)Form of Fiscal Year 2012-13 Long-Term Performance Program Award Agreement (U.S. Employees). is incorporated herein by reference to Exhibit 10(a)(xliii) to the Company's Annual Report on Form 10-K for the fiscal year ended April 27, 2011.
    (xliv)(xliii)Form of Fiscal Year 2012-13 Long-Term Performance Program Award Agreement (Non-U.S. Employees). is incorporated herein by reference to Exhibit 10(a)(xliv) to the Company's Annual Report on Form 10-K for the fiscal year ended April 27, 2011.
    (xlv)(xliv)First Amendment to Third Amended and Restated Global Stock Purchase Plan—H.J.Plan-H.J. Heinz Company U.K.Sub-Plan. Sub-Plan is incorporated herein by reference to Exhibit 10(a)(xlv) to the Company's Annual Report on Form 10-K for the fiscal year ended April 27, 2011.
  12.(xlv)Form of Fiscal Year 2013-14 Long-Term Performance Program Award Agreement (U.S. Employees) is incorporated herein by reference to Exhibit 10(a)(xlv) of the Company's Annual Report on Form 10-K for the fiscal year ended April 29, 2012.
(xlvi)Form of Fiscal Year 2013-14 Long-Term Performance Program Award Agreement (Non-U.S. Employees) is incorporated herein by reference to Exhibit 10(a)(xlvi) of the Company's Annual Report on Form 10-K for the fiscal year ended April 29, 2012.
(xlvii)Separation Agreement and Release, dated as of July 24, 2012, between H. J. Heinz Company and C. Scott O'Hara is incorporated herein by reference to Exhibit 10(a)(i) of the Company's Quarterly Report on Form 10-Q for the quarterly period ended July 29, 2012.
(xlviii)Form of Fiscal Year 2013 Restricted Stock Unit Award and Agreement (U.S. Employees) (for awards under the Third Amended and Restated H.J. Heinz Company Fiscal Year 2003 Stock Incentive Plan (the “2003 Plan”)) is incorporated herein by reference to Exhibit 10(a)(ii) of the Company's Quarterly Report on Form 10-Q for the quarterly period ended July 29, 2012.
(xlix)Form of Fiscal Year 2013 Restricted Stock Unit Award and Agreement (Non-U.S. Employees) (for awards under the 2003 Plan) is incorporated herein by reference to Exhibit 10(a)(iii) of the Company's Quarterly Report on Form 10-Q for the quarterly period ended July 29, 2012.

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(l)Form of Fiscal Year 2013 Restricted Stock Unit Award and Agreement (U.S. Employees - Time Based Vesting) (for awards under the 2003 Plan) is incorporated herein by reference to Exhibit 10(a)(iv) of the Company's Quarterly Report on Form 10-Q for the quarterly period ended July 29, 2012.
(li)Form of Fiscal Year 2013 Restricted Stock Unit Award and Agreement (U.S. Employees - Retention) (for awards under the 2003 Plan) is incorporated herein by reference to Exhibit 10(a)(v) of the Company's Quarterly Report on Form 10-Q for the quarterly period ended July 29, 2012.
(lii)Form of Fiscal Year 2013 Stock Option Award and Agreement (U.S. Employees) (for awards under the 2003 Plan) is incorporated herein by reference to Exhibit 10(a)(vi) of the Company's Quarterly Report on Form 10-Q for the quarterly period ended July 29, 2012.
(liii)Form of Fiscal Year 2013 Stock Option Award and Agreement (Non-U.S. Employees) (for awards under the 2003 Plan) is incorporated herein by reference to Exhibit 10(a)(vii) of the Company's Quarterly Report on Form 10-Q for the quarterly period ended July 29, 2012.
(liv)Form of Fiscal Year 2013 Restricted Stock Unit Award and Agreement (U.S. Employees) (for awards under the H.J. Heinz Company Fiscal Year 2013 Stock Incentive Plan (the “2013 Plan”)) is incorporated herein by reference to Exhibit 10(a)(i) of the Company's Quarterly Report on Form 10-Q for the quarterly period ended October 28, 2012.
(lv)Form of Fiscal Year 2013 Restricted Stock Unit Award and Agreement (Non-U.S. Employees) (for awards under the 2013 Plan) is incorporated herein by reference to Exhibit 10(a)(ii) of the Company's Quarterly Report on Form 10-Q for the quarterly period ended October 28, 2012.
(lvi)Form of Fiscal Year 2013 Restricted Stock Unit Award and Agreement (U.S. Employees - Time Based Vesting) (for awards under the 2013 Plan) is incorporated herein by reference to Exhibit 10(a)(iii) of the Company's Quarterly Report on Form 10-Q for the quarterly period ended October 28, 2012.
(lvii)Form of Fiscal Year 2013 Restricted Stock Unit Award and Agreement (U.S. Employees - Retention) (for awards under the 2013 Plan) is incorporated herein by reference to Exhibit 10(a)(iv) of the Company's Quarterly Report on Form 10-Q for the quarterly period ended October 28, 2012.
(lviii)Form of Fiscal Year 2013 Stock Option Award and Agreement (U.S. Employees) (for awards under the 2013 Plan) is incorporated herein by reference to Exhibit 10(a)(v) of the Company's Quarterly Report on Form 10-Q for the quarterly period ended October 28, 2012.
(lix)Form of Fiscal Year 2013 Stock Option Award and Agreement (Non-U.S. Employees) (for awards under the 2013 Plan) is incorporated herein by reference to Exhibit 10(a)(vi) of the Company's Quarterly Report on Form 10-Q for the quarterly period ended October 28, 2012.
(lx)Form of Amendment to Long-Term Performance Program Award Agreement (Fiscal Years 2012-2013).
(lxi)Form of Amendment to Long-Term Performance Program Award Agreement (Fiscal Years 2013-2014).
(lxii)Form of Long-Term Incentive Program Award and Agreement (Fiscal Year 2014).
(lxiii)Form of Long-Term Performance Program Award Agreement (Fiscal Years 2014-2015).
(lxiv)Amendment No. 1, effective May 31, 2013, to the H. J. Heinz Company Supplemental Executive Retirement Plan, as amended and restated effective November 12, 2008.
12 Computation of Ratios of Earnings to Fixed Charges.
  21.21 Subsidiaries of the Registrant.
  23.23 Consent of PricewaterhouseCoopers LLP.
  24.24 Powers-of-attorneyPowers of attorney of the Company’sCompany's directors.
  31(a) Rule 13a-14(a)/15d-14(a)
Certification by William R. Johnson.Bernardo Hees.
  31(b) Rule 13a-14(a)/15d-14(a) Certification by Arthur B. Winkleblack.Paulo Basilio.
  32(a) Certification by the Chief Executive Officer Relating to the Annual Report Containing Financial Statements.

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  32(b) Certification by the Chief Financial Officer Relating to the Annual Report Containing Financial Statements.
 101.INSXBRLInstance Document
101.SCHXBRLSchema Document
101.CALXBRLCalculation Linkbase Document
101.LABXBRLLabels Linkbase Document
101.PREXBRLPresentation Linkbase Document
101.DEFXBRLDefinition Linkbase Document
      
101.INSXBRLInstance Document*
101.SCHXBRLSchema Document*
101.CALXBRLCalculation Linkbase Document*
101.LABXBRLLabels Linkbase Document*
101.PREXBRLPresentation Linkbase Document*
101.DEFXBRLDefinition Linkbase Document*Copies of the exhibits listed above will be furnished upon request, subject to payment in advance of the cost of reproducing the exhibits requested.


93



SIGNATURES
Copies of the exhibits listed above will be furnished upon request to holders or beneficial holders of any class of the Company’s stock, subject to payment in advance of the cost of reproducing the exhibits requested.
In accordance withRegulation S-T, the XBRL-related information in Exhibit 101 to this Annual Report onForm 10-K shall be deemed to be “furnished” and not “filed”.


96


SIGNATURES
Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized, on June 16, 2011.July 9, 2013.

H. J. HEINZ COMPANY
(Registrant)
 H. J. HEINZ COMPANY
(Registrant)
By: 
/s/  Arthur B. Winkleblack
Paulo Basilio
Paulo Basilio
Chief Financial Officer
Arthur B. Winkleblack
Executive Vice President and Chief Financial Officer
Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed below by the following persons on behalf of the Registrant and in the capacities indicated and on June 16, 2011.the dates indicated. July 9, 2013.
Signature TitleDate
SignatureCapacity
/s/  William R. Johnson

William R. Johnson
Chairman, President and
Chief Executive Officer
(Principal Executive Officer)
/s/  Arthur B. Winkleblack

Arthur B. Winkleblack
Executive Vice President and
Chief Financial Officer
(Principal Financial Officer)
/s/  Edward J. McMenamin

Edward J. McMenamin
Senior Vice President-Finance
(Principal Accounting Officer)
    
William R. Johnson
Charles E. Bunch
Leonard S. Coleman,/s/  Bernardo Hees
Chief Executive OfficerJuly 9, 2013
Bernardo Hees(Principal Executive Officer)
/s/  Paulo BasilioChief Financial OfficerJuly 9, 2013
Paulo Basilio(Principal Financial Officer)
/s/  John Mastalerz Jr.
Corporate ControllerJuly 9, 2013
John G. Drosdick
Edith E. Holiday
Candace Kendle
Dean R. O’Hare
Nelson Peltz
Dennis H. Reilley
Lynn C. Swann
Thomas J. Usher
Michael F. Weinstein
Mastalerz Jr.
(Principal Accounting Officer)
* Director    }
Director    }
Director    }
Director    }
Director    }
Director    }
Director    }
Director    }
Director    }
Director    }
Director    }
Director    }
By: 
/s/  Arthur B. Winkleblack

Arthur B. Winkleblack
Attorney-in-FactJuly 9, 2013


97


Schedule

Schedule Of Valuation And Qualifying Accounts Disclosure

Schedule II
H. J. Heinz Company and Subsidiaries
VALUATION AND QUALIFYING ACCOUNTS AND RESERVES
Fiscal Years Ended April 27, 2011, April 28, 2010 and April 29, 2009
(Thousands of Dollars)
                     
  Balance at
  Charged to
        Balance at
 
  beginning
  costs and
        end of
 
Description of period  expenses  Deductions  Exchange  period 
 
Fiscal year ended April 27, 2011:                    
Reserves deducted in the balance sheet from the assets to which they apply:                    
Trade receivables $10,196  $1,997  $2,053  $769  $10,909 
                     
Other receivables $268  $203  $  $32  $503 
                     
Fiscal year ended April 28, 2010:                    
Reserves deducted in the balance sheet from the assets to which they apply:                    
Trade receivables $10,233  $2,158  $2,575  $380  $10,196 
                     
Other receivables $1,162  $(367) $602  $75  $268 
                     
Fiscal year ended April 29, 2009:                    
Reserves deducted in the balance sheet from the assets to which they apply:                    
Trade receivables $13,255  $4,913  $6,585  $(1,350) $10,233 
                     
Other receivables $2,432  $(946) $  $(324) $1,162 
                     


EXHIBIT INDEX
Gregory Abel   
*DirectorJuly 9, 2013
Alexandre Behring  
*DirectorJuly 9, 2013
Tracy Britt
*DirectorJuly 9, 2013
Warren Buffett
*DirectorJuly 9, 2013
Jorge Paulo Lemann
*DirectorJuly 9, 2013
Marcel Herrmann Telles   
  Description of Exhibit
 
* /s/  Paulo Basilio  July 9, 2013
Paulo Basilio Attorney-in-Fact   





94



Schedule II
H. J. Heinz Company and Subsidiaries
VALUATION AND QUALIFYING ACCOUNTS AND RESERVES
Fiscal Years Ended April 28, 2013, April 29, 2012 and April 27, 2011
(In thousands)
Description Balance at beginning of period Charged to costs and expenses Deductions Exchange Balance at end of period
Fiscal year ended April 28, 2013:  
  
  
  
  
Reserves deducted in the balance sheet from the assets to which they apply:  
  
  
  
  
Trade receivables $10,680
 $1,937
 $4,484
 $(176) $7,957
Other receivables $607
 $(183) $64
 $
 $360
Fiscal year ended April 29, 2012:  
  
  
  
  
Reserves deducted in the balance sheet from the assets to which they apply:  
  
  
  
  
Trade receivables $10,909
 $4,220
 $3,807
 $(642) $10,680
Other receivables $503
 $108
 $8
 $4
 $607
Fiscal year ended April 27, 2011:  
  
  
  
  
Reserves deducted in the balance sheet from the assets to which they apply:  
  
  
  
  
Trade receivables $10,196
 $1,997
 $2,053
 $769
 $10,909
Other receivables $268
 $203
 $
 $32

$503





EXHIBIT INDEX

Exhibits required to be filed by Item 601 ofRegulation S-K are listed below. Documents not designated as being incorporated herein by reference are filed herewith. The paragraph numbers correspond to the exhibit numbers designated in Item 601 ofRegulation S-K.
2(a) Agreement and Plan of Merger, dated as of February 13, 2013, by and among H.J. Heinz Company, H.J. Heinz Holding Corporation (formerly known as Hawk Acquisition Holding Corporation) and Hawk Acquisition Sub, Inc. is incorporated herein by reference to Exhibit 2.1 of the Company's Current Report on Form 8-K dated February 15, 2013.
2(b)Amendment to Agreement and Plan of Merger, dated as of March 4, 2013, by and among H. J. Heinz Company, H.J. Heinz Holding Corporation (formerly known as Hawk Acquisition Holding Corporation) and Hawk Acquisition Sub, Inc. is incorporated herein by reference to Exhibit 2.1 of the Company's Current Report on Form 8-K dated March 6, 2013.
3(i) Third Amended and Restated Articles of Incorporation of H. J. Heinz Company dated August 21, 2008,June 7, 2013, are incorporated herein by reference to Exhibit 3(i)3.1 of the Company’s QuarterlyCompany's Current Report onForm 10-Q for the quarterly period ended July 30, 2008.8-K dated June 13, 2013.
3(ii) The Company’sCompany's By-Laws, as amended effective August 12, 2009,June 7, 2013, are incorporated herein by reference to Exhibit 3(ii)3.2 of the Company’s QuarterlyCompany's Current Report onForm 10-Q for the quarterly period ended July 29, 2009.8-K dated June 13, 2013.
4.4 Except as set forth below, there are no instruments with respect to long-term unregistered debt of the Company that involve indebtedness or securities authorized thereunder in amounts that exceed 10 percent of the total assets of the Company on a consolidated basis. The Company agrees to furnish a copy of any instrument or agreement defining the rights of holders of long-term debt of the Company upon request of the Securities and Exchange Commission.
  (a)Indenture among the Company, H. J. Heinz Finance Company, and Bank One, National Association dated as of July 6, 2001 relating to H. J. Heinz Finance Company’s $750,000,000 6.625% Guaranteed Notes due 2011, $700,000,000 6.00% Guaranteed Notes due 2012,Company's $550,000,000 6.75% Guaranteed Notes due 2032 and $250,000,000 7.125% Guaranteed Notes due 2039 is incorporated herein by reference to Exhibit 4 of the Company’sCompany's Annual Report onForm 10-K for the fiscal year ended May 1, 2002.
  (b)Three-Year Credit Agreement dated April 29, 2009 among H. J. Heinz Company, H. J. Heinz Finance Company, the Banks listed on the signature pages thereto and JPMorgan Chase Bank, N.A. as Administrative Agent is incorporated by reference to Exhibit 10.1 of the Company’s Current Report onForm 8-K dated April 29, 2009.
(c)Indenture among H. J. Heinz Company and Union Bank of California, N.A. dated as of July 15, 2008 relating to the Company’sCompany's $500,000,000 5.35% Notes due 2013, $300,000,000 2.000% Notes due 2016, $400,000,000 3.125% Notes due 2021, $300,000,000 1.50% Notes due 2017, $300,000,000 2.85% Notes due 2022 is incorporated herein by reference to Exhibit 4(d) of the Company’sCompany's Annual Report onForm 10-K for the fiscal year periodended April 29, 2009.
  (c)Five-Year Credit Agreement dated June 30, 2011 among H.J. Heinz Company, H.J. Heinz Finance Company, the banks listed on the signature pages thereto and J.P. Morgan Chase Bank, N.A. as Administrative Agent is incorporated by reference to Exhibit 10.1 of the Company's Current Report on Form 8-K dated July 7, 2011.
(d)First Supplemental Indenture, dated as of March 21, 2013, to the Indenture, dated as of July 6, 2001, by and among H. J. Heinz Finance Company, H. J. Heinz Company and The Bank of New York Mellon is incorporated herein by reference to Exhibit 4.1 of the Company's Current Report on Form 8-K dated March 21, 2013.
(e)
Credit Agreement, dated as of June 7, 2013, by and among H. J. Heinz Company, Hawk Acquisition Sub, Inc., Hawk Acquisition Intermediate Corporation II, JPMorgan Chase Bank, N.A., as administrative agent and collateral agent, the other agents party thereto, and the lenders party thereto from time to time, is incorporated by reference to Exhibit 10.1 of the Company's Current Report on Form 8-K dated June 13, 2013.
(f)
Security Agreement, dated as of June 7, 2013, by and among H. J. Heinz Company, Hawk Acquisition Intermediate Corporation II, Hawk Acquisition Sub, Inc., the subsidiary guarantors from time to time party thereto, and JPMorgan Chase Bank, N.A., as collateral agent, is incorporated by reference to Exhibit 10.2 of the Company's Current Report on Form 8-K dated June 13, 2013.
(g)Indenture dated as of April 1, 2013, by and among Hawk Acquisition Sub, Inc., as Issuer to be merged with and into H.J. Heinz Company, the Guarantors party thereto and Wells Fargo Bank, National Association, as Trustee and Collateral Agent, is incorporated by reference to Exhibit 4.1 of the Company's Current Report on Form 8-K dated June 13, 2013.
(h)Supplemental Indenture dated as of June 7, 2013, by and among H.J. Heinz Company, the parties signatories thereto as Guarantors and Wells Fargo Bank, National Association as Trustee and Collateral Agent, is incorporated by reference to Exhibit 4.2 of the Company's current Report on Form 8-K dated June 13, 2013.
(i)Form of 4.25% Second Lien Senior Secured Notes due 2020, is incorporated by reference to Exhibit 4.3 of the Company's Current Report on Form 8-K dated June 13, 2013.
(j)Purchase Agreement, dated March 22, 2013, by and among Hawk Acquisition Sub, Inc., Hawk Acquisition Intermediate Corporation II and the several initial purchasers named in the schedule thereto, is incorporated by reference to Exhibit 10.4 of the Company's Current Report on Form 8-K dated June 13, 2013.




(k)Joinder Agreement, dated June 7, 2013, by and among H.J. Heinz Company and certain of its wholly owned subsidiaries, is incorporated by reference to Exhibit 10.5 of the Company's Current Report on Form 8-K dated June 13, 2013.
(l)Second Lien Security Agreement, dated as of June 7, 2013, by and among Hawk Acquisition Intermediate Corporation II, and certain of its subsidiaries, collectively, as the Initial Grantors, and Wells Fargo Bank, National Association, as Collateral Agent, is incorporated by reference to Exhibit 10.6 of the Company's Current Report on Form 8-K dated June 13, 2013.
(m)Second Lien Intellectual Property Security Agreement, dated June 7, 2013 by the persons listed on the signature pages thereof (collectively, the “Grantors”) in favor of Wells Fargo Bank, National Association, as collateral agent for the Secured Parties, is incorporated by reference to Exhibit 10.7 of the Company's Current Report on Form 8-K dated June 13, 2013.
(n)Registration Rights Agreement, dated as of April 1, 2013 by and among Hawk Acquisition Sub, Inc., Hawk Acquisition Intermediate Corporation II, as a guarantor and Wells Fargo Securities, LLC for itself and on behalf of J.P. Morgan Securities LLC, Barclays Capital Inc., Citigroup Global Markets Inc. and the other Initial Purchasers, is incorporated by reference to Exhibit 10.8 of the Company's Current Report on Form 8-K dated June 13, 2013.
(o)Joinder to Registration Rights Agreement dated as of June 7, 2013, by and among H.J. Heinz Company and each of the subsidiaries listed on Schedule 1 thereto, and Wells Fargo Securities, LLC and J.P. Morgan Securities LLC, as Representatives of the several Initial Purchasers listed in Schedule 1 thereto, is incorporated by reference to Exhibit 10.9 of the Company's Current Reporton Form 8-K dated June 13, 2013.
10(a) Management contracts and compensatory plans:
  (i)1986 Deferred Compensation Program for H.J. Heinz Company and affiliated companies, as amended and restated in its entirety effective January 1, 2005, is incorporated herein by reference to the Exhibit 10(a)(xi) to the Company’sCompany's Quarterly Report onForm 10-Q for the quarterly period ended July 30, 2008.
  (ii)H. J. Heinz Company 1994 Stock Option Plan, as amended and restated effective August 13, 2008, is incorporated herein by reference to Exhibit 10(a)(vi) to the Company’s Quarterly Report on Form10-Q for the period ended July 30, 2008.
(iii)H. J. Heinz Company Supplemental Executive Retirement Plan, as amended and restated effective November 12, 2008, is incorporated herein by reference to Exhibit 10(a)(ii) to the Company’sCompany's Quarterly Report onForm 10-Q for the quarterly period ended October 29, 2008.
  (iv)(iii)H. J. Heinz Company Executive Deferred Compensation Plan, as amended and restated effective January 1, 2005, is incorporated herein by reference to Exhibit 10(a)(xii) of the Company’sCompany's Quarterly Report onForm 10-Q for the quarterly period ended July 30, 2008.


  
Description of Exhibit
(v)(iv)H. J. Heinz Company Stock Compensation Plan for Non-Employee Directors is incorporated herein by reference to Appendix A to the Company’sCompany's Proxy Statement dated August 3, 1995.
  (vi)(v)H. J. Heinz Company 1996 Stock Option Plan, as amended and restated effective August 13, 2008, is incorporated herein by reference to Exhibit 10(a)(vii) to the Company’sCompany's Quarterly Report on Form10-Q for the quarterly period ended July 30, 2008.
  (vii)(vi)H. J. Heinz Company Deferred Compensation Plan for Directors is incorporated herein by reference to Exhibit 10(a)(xiii) to the Company’sCompany's Annual Report onForm 10-K for the fiscal year ended April 29, 1998.
  (viii)(vii)H. J. Heinz Company 2000 Stock Option Plan, as amended and restated effective August 13, 2008, is incorporated herein by reference to Exhibit 10(a)(viii) to the Company’sCompany's Quarterly Report on Form10-Q for the quarterly period ended July 30, 2008.
  (ix)(viii)H. J. Heinz Company Executive Estate Life Insurance Program is incorporated herein by reference to Exhibit 10(a)(xv) to the Company’sCompany's Annual Report onForm 10-K for the fiscal year ended May 1, 2002.
  (x)(ix)H. J. Heinz Company Senior Executive Incentive Compensation Plan, as amended and restated effective January 1, 2008, is incorporated herein by reference to Exhibit 10(a)(xiii) to the Company’sCompany's Quarterly Report onForm 10-Q for the quarterly period ending July 30, 2008.
  (xi)(x)Deferred Compensation Plan for Non-Employee Directors of H. J. Heinz Company, as amended and restated effective January 1, 2005, is incorporated herein by reference to Exhibit 10(a)(x) to the Company’sCompany's Quarterly Report onForm 10-Q for the quarterly period ended July 30, 2008.
  (xii)(xi)Form of Stock Option Award and Agreement for U.S. Employees is incorporated herein by reference to Exhibit 10(a) to the Company’sCompany's Quarterly Report onForm 10-Q for the quarterly period ended January 26, 2005.
  (xiii)(xii)Named Executive Officer and Director Compensation.
  (xiv)(xiii)Form of Revised Severance Protection Agreement is incorporated herein by reference to Exhibit 10(a)(i) to the Company’sCompany's Quarterly Report onForm 10-Q for the quarterly period ended October 29, 2008.
  (xv)(xiv)Form of Fiscal Year 2007 Restricted Stock Unit Award and Agreement is incorporated herein by reference to the Company’sCompany's Quarterly Report onForm 10-Q for the quarterly period ended November 1, 2006.




  (xvi)(xv)Form of Fiscal Year 2008 Stock Option Award and Agreement (U.S. Employees) is incorporated herein by reference to the Company’sCompany's Quarterly Report onForm 10-Q for the quarterly period ended August 1, 2007.
  (xvii)(xvi)Form of Stock Option Award and Agreement is incorporated herein by reference to the Company’sCompany's Quarterly Report onForm 10-Q for the quarterly period ended August 1, 2007.
  (xxviii)(xvii)Form of Restricted Stock Unit Award and Agreement is incorporated herein by reference to the Company’sCompany's Quarterly Report onForm 10-Q for the quarterly period ended August 1, 2007.
  (xix)(xviii)Form of Revised Fiscal Year 2008 Restricted Stock Unit Award and Agreement is incorporated herein by reference to the Company’sCompany's Quarterly Report onForm 10-Q for the quarterly period ended August 1, 2007.
  (xx)(xix)Form of Restricted Stock Award and Agreement (U.S. Employees Retention) is incorporated herein by reference to the Company’sCompany's Quarterly Report onForm 10-Q for the quarterly period ended August 1, 2007.


  
Description of Exhibit
(xxi)(xx)Third Amended and Restated Fiscal Year 2003 Stock Incentive Plan is incorporated herein by reference to Exhibit 10(a)(ix) to the Company’sCompany's Quarterly Report onForm 10-Q for the quarterly period ended July 30, 2008.
  (xxii)(xxi)Third Amended and Restated Global Stock Purchase Plan is incorporated herein by reference to Exhibit 10(a)(xiv) to the Company’sCompany's Quarterly Report onForm 10-Q for the quarterly period ended July 30, 2008.
  (xxiii)(xxii)Time Sharing Agreement dated as of September 14, 2007, between H. J. Heinz Company and William R. Johnson is incorporated herein by reference to Exhibit 10.1 of the Company’sCompany's Form 8-K dated September 14, 2007.
  (xxiv)(xxiii)H. J. Heinz Company Annual Incentive Plan as(as amended and restated effective January 1, 2008, as amended June 12, 2012) is incorporated herein by reference to Exhibit 10(a)(xv) to(xxiii) of the Company’s QuarterlyCompany's Annual Report on Form10-Q 10-K for the quarterly periodfiscal year ended July 30, 2008.April 29, 2012.
  (xxv)(xxiv)Form of Stock Option Award and Agreement for U.K. Employees on International Assignment is incorporated herein by reference to Exhibit 10(a)(xvii) to the Company’sCompany's Quarterly Report on Form10-Q for the quarterly period ended July 30, 2008.
  (xxvi)(xxv)Form of Fiscal Year 2008 Restricted Stock Unit Award and Agreement (U.S. Employees—Retention)Employees-Retention) is incorporated herein by reference to Exhibit 10(a)(xxx) to the Company’sCompany's Annual Report onForm 10-K for the fiscal year ended April 29, 2009.
  (xxvii)(xxvi)Form of Fiscal Year 2009 Restricted Stock Unit Award and Agreement (U.S. Employees) is incorporated herein by reference to Exhibit 10(a)(i) to the Company’sCompany's Quarterly Report onForm 10-Q for the quarterly period ended July 30, 2008.
  (xxviii)(xxvii)Form of Fiscal Year2010-11 Long-Term Performance Program Award Agreement (U.S. Employees) is incorporated herein by reference to Exhibit 10(a)(xxxiv) to the Company’sCompany's Annual Report on Form10-K for the fiscal year ended April 29, 2009.
  (xxix)(xxviii)Form of Fiscal Year 2010 Restricted Stock Unit Award and Agreement (U.S. Employees) is incorporated herein by reference to Exhibit 10(a)(i) to the Company’sCompany's Quarterly Report onForm 10-Q for the quarterly period ended July 29, 2009.
  (xxx)(xxix)Form of Fiscal Year 2010 Restricted Stock Unit Award and Agreement(Non-U.S. (Non-U.S. Employees) is incorporated herein by reference to Exhibit 10(a)(ii) to the Company’sCompany's Quarterly Report onForm 10-Q for the quarterly period ended July 29, 2009.
  (xxxi)(xxx)Form of Fiscal Year 2010 Restricted Stock Unit Award and Agreement (U.S. Employees—TimeEmployees-Time Based Vesting) is incorporated herein by reference to Exhibit 10(a)(i) to the Company’sCompany's Quarterly Report onForm 10-Q for the quarterly period ended October 28, 2009.
  (xxxii)(xxxi)Form of Fiscal Year2010-11 Long-Term Performance Program Award Agreement(Non-U.S. (Non-U.S. Employees) is incorporated herein by reference to the Exhibit 10(a)(xxxv) to the Company’sCompany's Annual Report onForm 10-K for the fiscal year ended April 29, 2009.
  (xxxiii)(xxxii)Form of Fiscal Year 2011 Restricted Stock Unit Award and Agreement (U.S. Employees) is incorporated herein by reference to the Exhibit 10(a)(i) to the Company’sCompany's Quarterly Report on Form 10-Q for the quarterly period ended July 28, 2010.
  (xxxiv)(xxxiii)Form of Fiscal Year 2011 Restricted Stock Unit Award and Agreement (Non-U.S. Employees) is incorporated herein by reference to the Exhibit 10(a)(ii) to the Company’sCompany's Quarterly Report on Form 10-Q for the quarterly period ended July 28, 2010.


  
Description of Exhibit
(xxxv)(xxxiv)Form of Fiscal Year 2011 Stock Option Award Agreement for U.S. Employees is incorporated herein by reference to the Exhibit 10(a)(iii) to the Company’sCompany's Quarterly Report on Form 10-Q for the quarterly period ended July 28, 2010.
  (xxxvi)(xxxv)Form of Fiscal Year 2011 Stock Option Award and Agreement for U.K. Expatriates on International Assignment is incorporated herein by reference to the Exhibit 10(a)(iv) to the Company’sCompany's Quarterly Report on Form 10-Q for the quarterly period ended July 28, 2010.




  (xxxvii)(xxxvi)Form of Fiscal Year 2012 Restricted Stock Unit Award and Agreement (U.S. Employees). is incorporated herein by reference to Exhibit 10(a)(xxxvii) to the Company's Annual Report on Form 10-K for the fiscal year ended April 27, 2011.
  (xxxviii)(xxxvii)Form of Fiscal Year 2012 Restricted Stock Unit Award and Agreement (Non-U.S. Employees). is incorporated herein by reference to Exhibit 10(a)(xxxviii) to the Company's Annual Report on Form 10-K for the fiscal year ended April 27, 2011.
  (xxxix)(xxxviii)Form of Fiscal Year 2012 Restricted Stock Unit Award and Agreement (U.S. Employees - Time Based Vesting). is incorporated herein by reference to Exhibit 10(a)(xxxix) to the Company's Annual Report on Form 10-K for the fiscal year ended April 27, 2011.
  (xl)(xxxix)Form of Fiscal Year 2012 Restricted Stock Unit Award and Agreement (U.S. Employees - Retention). is incorporated herein by reference to Exhibit 10(a)(xl) to the Company's Annual Report on Form 10-K for the fiscal year ended April 27, 2011.
  (xli)(xl)Form of Fiscal Year 2012 Stock Option Award and Agreement for U.S. Employees.Employees is incorporated herein by reference to Exhibit 10(a)(xli) to the Company's Annual Report on Form 10-K for the fiscal year ended April 27, 2011.
  (xlii)(xli)Form of Fiscal Year 2012 Stock Option Award and Agreement for U.K. Expatriates on International Assignment.Assignment is incorporated herein by reference to Exhibit 10(a)(xlii) to the Company's Annual Report on Form 10-K for the fiscal year ended April 27, 2011.
  (xliii)(xlii)Form of Fiscal Year 2012-13 Long-Term Performance Program Award Agreement (U.S. Employees). is incorporated herein by reference to Exhibit 10(a)(xliii) to the Company's Annual Report on Form 10-K for the fiscal year ended April 27, 2011.
  (xliv)(xliii)Form of Fiscal Year 2012-13 Long-Term Performance Program Award Agreement (Non-U.S. Employees). is incorporated herein by reference to Exhibit 10(a)(xliv) to the Company's Annual Report on Form 10-K for the fiscal year ended April 27, 2011.
  (xlv)(xliv)First Amendment to Third Amended and Restated Global Stock Purchase Plan—H.J.Plan-H.J. Heinz Company U.K.Sub-Plan. Sub-Plan is incorporated herein by reference to Exhibit 10(a)(xlv) to the Company's Annual Report on Form 10-K for the fiscal year ended April 27, 2011.
  12.(xlv)Form of Fiscal Year 2013-14 Long-Term Performance Program Award Agreement (U.S. Employees) is incorporated herein by reference to Exhibit 10(a)(xlv) of the Company's Annual Report on Form 10-K for the fiscal year ended April 29, 2012.
(xlvi)Form of Fiscal Year 2013-14 Long-Term Performance Program Award Agreement (Non-U.S. Employees) is incorporated herein by reference to Exhibit 10(a)(xlvi) of the Company's Annual Report on Form 10-K for the fiscal year ended April 29, 2012.
(xlvii)Separation Agreement and Release, dated as of July 24, 2012, between H. J. Heinz Company and C. Scott O'Hara is incorporated herein by reference to Exhibit 10(a)(i) of the Company's Quarterly Report on Form 10-Q for the quarterly period ended July 29, 2012.
(xlviii)Form of Fiscal Year 2013 Restricted Stock Unit Award and Agreement (U.S. Employees) (for awards under the Third Amended and Restated H.J. Heinz Company Fiscal Year 2003 Stock Incentive Plan (the “2003 Plan”)) is incorporated herein by reference to Exhibit 10(a)(ii) of the Company's Quarterly Report on Form 10-Q for the quarterly period ended July 29, 2012.
(xlix)Form of Fiscal Year 2013 Restricted Stock Unit Award and Agreement (Non-U.S. Employees) (for awards under the 2003 Plan) is incorporated herein by reference to Exhibit 10(a)(iii) of the Company's Quarterly Report on Form 10-Q for the quarterly period ended July 29, 2012.
(l)Form of Fiscal Year 2013 Restricted Stock Unit Award and Agreement (U.S. Employees - Time Based Vesting) (for awards under the 2003 Plan) is incorporated herein by reference to Exhibit 10(a)(iv) of the Company's Quarterly Report on Form 10-Q for the quarterly period ended July 29, 2012.
(li)Form of Fiscal Year 2013 Restricted Stock Unit Award and Agreement (U.S. Employees - Retention) (for awards under the 2003 Plan) is incorporated herein by reference to Exhibit 10(a)(v) of the Company's Quarterly Report on Form 10-Q for the quarterly period ended July 29, 2012.
(lii)Form of Fiscal Year 2013 Stock Option Award and Agreement (U.S. Employees) (for awards under the 2003 Plan) is incorporated herein by reference to Exhibit 10(a)(vi) of the Company's Quarterly Report on Form 10-Q for the quarterly period ended July 29, 2012.
(liii)Form of Fiscal Year 2013 Stock Option Award and Agreement (Non-U.S. Employees) (for awards under the 2003 Plan) is incorporated herein by reference to Exhibit 10(a)(vii) of the Company's Quarterly Report on Form 10-Q for the quarterly period ended July 29, 2012.
(liv)Form of Fiscal Year 2013 Restricted Stock Unit Award and Agreement (U.S. Employees) (for awards under the H.J. Heinz Company Fiscal Year 2013 Stock Incentive Plan (the “2013 Plan”)) is incorporated herein by reference to Exhibit 10(a)(i) of the Company's Quarterly Report on Form 10-Q for the quarterly period ended October 28, 2012.
(lv)Form of Fiscal Year 2013 Restricted Stock Unit Award and Agreement (Non-U.S. Employees) (for awards under the 2013 Plan) is incorporated herein by reference to Exhibit 10(a)(ii) of the Company's Quarterly Report on Form 10-Q for the quarterly period ended October 28, 2012.




(lvi)Form of Fiscal Year 2013 Restricted Stock Unit Award and Agreement (U.S. Employees - Time Based Vesting) (for awards under the 2013 Plan) is incorporated herein by reference to Exhibit 10(a)(iii) of the Company's Quarterly Report on Form 10-Q for the quarterly period ended October 28, 2012.
(lvii)Form of Fiscal Year 2013 Restricted Stock Unit Award and Agreement (U.S. Employees - Retention) (for awards under the 2013 Plan) is incorporated herein by reference to Exhibit 10(a)(iv) of the Company's Quarterly Report on Form 10-Q for the quarterly period ended October 28, 2012.
(lviii)Form of Fiscal Year 2013 Stock Option Award and Agreement (U.S. Employees) (for awards under the 2013 Plan) is incorporated herein by reference to Exhibit 10(a)(v) of the Company's Quarterly Report on Form 10-Q for the quarterly period ended October 28, 2012.
(lix)Form of Fiscal Year 2013 Stock Option Award and Agreement (Non-U.S. Employees) (for awards under the 2013 Plan) is incorporated herein by reference to Exhibit 10(a)(vi) of the Company's Quarterly Report on Form 10-Q for the quarterly period ended October 28, 2012.
(lx)Form of Amendment to Long-Term Performance Program Award Agreement (Fiscal Years 2012-2013).
(lxi)Form of Amendment to Long-Term Performance Program Award Agreement (Fiscal Years 2013-2014).
(lxii)Form of Long-Term Incentive Program Award and Agreement (Fiscal Year 2014).
(lxiii)Form of Long-Term Performance Program Award Agreement (Fiscal Years 2014-2015).
(lxiv)Amendment No. 1, effective May 31, 2013, to the H. J. Heinz Company Supplemental Executive Retirement Plan.
12 Computation of Ratios of Earnings to Fixed Charges.
21.21 Subsidiaries of the Registrant.
23.23 Consent of PricewaterhouseCoopers LLP.
24.24 Powers of attorney of the Company’sCompany's directors.
31(a) Rule 13a-14(a)/15d-14(a) Certification by William R. Johnson.Bernardo Hees.
31(b) Rule 13a-14(a)/15d-14(a) Certification by Arthur B. Winkleblack.Paulo Basilio.
32(a) Certification by the Chief Executive Officer Relating to the Annual Report Containing Financial Statements.
32(b) Certification by the Chief Financial Officer Relating to the Annual Report Containing Financial Statements.
101.INS101.INS XBRLInstance Document*Document
101.SCH101.SCH XBRLSchema Document*Document
101.CAL101.CAL XBRLCalculation Linkbase Document*Document
101.LAB101.LAB XBRLLabels Linkbase Document*Document
101.PRE101.PRE XBRLPresentation Linkbase Document*Document
101.DEF101.DEF XBRLDefinition Linkbase Document*Document




In accordance withRegulation S-T, the XBRL-related information in Exhibit 101 to this Annual Report onForm 10-K shall be deemed to be “furnished” and not “filed”.