UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

FORM 10-K

(Mark One)

þ
þAnnual Report Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934

For the fiscal year ended December 31, 2007

2009

or

¨
oTransition Report Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934

For the transition period from                    to                    

Commission file number 1-9518

THE PROGRESSIVE CORPORATION

(Exact name of registrant as specified in its charter)

Ohio 34-0963169
Ohio34-0963169

(State or other jurisdiction

incorporation or organization)

 

(I.R.S. Employer

Identification No.)

incorporation or organization)Identification No.)
6300 Wilson Mills Road, Mayfield Village, Ohio 44143
(Address of principal executive offices) (Zip Code)

(440) 461-5000

(Registrant’s telephone number, including area code)

Securities registered pursuant to Section 12(b) of the Act:


Title of each class

 

Name of each exchange on
which registered

Common Shares, $1.00 Par Value New York Stock Exchange

Securities registered pursuant to Section 12(g) of the Act:

None

(Title of class)

Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act.þ  Yes    o¨  No

Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act.o¨  Yes    þ  No

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.þ  Yes    o¨  No

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files).    þ  Yes    ¨  No

Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K (§229.405 of this chapter) is not contained herein, and will not be contained, to the best of registrant’s knowledge, in definitive proxy or information statements incorporated by reference in Part III of this Form 10-K or any amendment to this Form 10-K.þ¨

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See the definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act. (Check one):

Large accelerated filerþ  Accelerated filero ¨
Non-accelerated filero¨
(Do  (Do not check if a smaller reporting company)
  Smaller reporting companyo¨

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).o¨  Yes    þ  No

The aggregate market value of the voting stock held by non-affiliates of the registrant at June 30, 2007: $16,060,333,034

2009: $9,411,470,311

The number of the registrant’s Common Shares, $1.00 par value, outstanding as of January 31, 2008: 678,367,604

2010: 671,559,722

DOCUMENTS INCORPORATED BY REFERENCE

Portions of the registrant’s Proxy Statement for the Annual Meeting of Shareholders to be held on April 18, 2008, to be filed on or about March 7, 2008,23, 2010, and the Annual Report to Shareholders for the year ended December 31, 2007,2009, included as Exhibit 13 to this Form 10-K, are incorporated by reference in Parts I, II, III, and IV hereof.


INTRODUCTION

TABLE OF CONTENTS

PART I
ITEM 1. BUSINESS
ITEM 1A. RISK FACTORS
ITEM 1B. UNRESOLVED STAFF COMMENTS
ITEM 2. PROPERTIES
ITEM 3. LEGAL PROCEEDINGS
ITEM 4. SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS
PART II
ITEM 5. MARKET FOR REGISTRANT’S COMMON EQUITY, RELATED STOCKHOLDER MATTERS AND ISSUER PURCHASES OF EQUITY SECURITIES
ITEM 6. SELECTED FINANCIAL DATA
ITEM 7. MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS
ITEM 7A. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK
ITEM 8. FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA
ITEM 9. CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND FINANCIAL DISCLOSURE
ITEM 9A. CONTROLS AND PROCEDURES
ITEM 9B. OTHER INFORMATION
PART III
ITEM 10. DIRECTORS, EXECUTIVE OFFICERS AND CORPORATE GOVERNANCE
ITEM 11. EXECUTIVE COMPENSATION
ITEM 12. SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT AND RELATED STOCKHOLDER MATTERS
ITEM 13. CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS, AND DIRECTOR INDEPENDENCE
ITEM 14. PRINCIPAL ACCOUNTANT FEES AND SERVICES
PART IV
ITEM 15. EXHIBITS AND FINANCIAL STATEMENT SCHEDULES
SIGNATURES
EX-4.5
EX-10.6
EX-10.18
EX-10.54
EX-10.64
EX-10.65
EX-11
EX-13
EX-21
EX-24
EX-31.1
EX-31.2
EX-32.1
EX-32.2
EX-99


INTRODUCTION
Portions of the information included in The Progressive Corporation’s Proxy Statement to be filed on or about March 7, 2008, for the Annual Meeting of Shareholders to be held on April 18, 200823, 2010 (the “Proxy Statement”) have been incorporated by reference herein and are identified under the appropriate items in this Form 10-K. The 20072009 Annual Report to Shareholders (the “Annual Report”) of The Progressive Corporation and subsidiaries, which will be attached as an Appendix to the 20082010 Proxy Statement, is included as Exhibit 13 to this Form 10-K. Cross references to relevant sections of the Annual Report are included under the appropriate items of this Form 10-K.

PART I

ITEM 1.BUSINESS

ITEM 1. BUSINESS

(a) General Development of Business

The Progressive insurance organization began business in 1937. The Progressive Corporation, an insurance holding company formed in 1965, currently has 6553 subsidiaries and 1 mutual insurance company affiliate. Progressive’sThese insurance subsidiaries and affiliate provide personal and commercial automobile insurance and other specialty property-casualty insurance and related services throughout the United States.services. Our property-casualty insurance products protect our customers against losses due to collision and physical damage to their motor vehicles and uninsured and underinsured bodily injury, and liability to others for personal injury or property damage arising out of the use of those vehicles. Our non-insurance subsidiaries generally support our insurance and investment operations.

We operate our businesses throughout the United States. In December 2009, we began selling personal auto insurance in Australia.

(b) Financial Information About Segments

Incorporated by reference fromNote 9 —10 - Segment Information, beginning on page App.-A-22 of thein our Annual Report, which is included as Exhibit 13 to this Form 10-K.

(c) Narrative Description of Business

We offer a number of personal and commercial property-casualty insurance products primarily related to motor vehicles. Net premiums written were $14.0 billion in 2009, compared to $13.6 billion in 2008 and $13.8 billion in 2007, compared to $14.1 billion in 2006 and $14.0 billion in 2005.2007. Our combined ratio, calculated in accordanceon a basis consistent with accounting principles generally accepted in the United States of America (GAAP), was 91.6 in 2009, 94.6 in 2008, and 92.6 in 2007, 86.7 in 2006 and 88.1 in 2005.

2007.

Organization

We write private passenger auto insurance and the majority of our special lines products in 49 states; we expect to begin writing private passenger auto in Massachusetts during the second quarter 2008 and special lines later in the year. We also write private passenger auto in the District of Columbia. We write commercial auto policies in 49 states; we do not currently write commercial auto in Hawaii or the District of Columbia.

Auto insurance differs greatly by community because regulations and legal decisions vary by state and because, among other factors, traffic, law enforcement, cultural attitudes, insurance agents, medical services, and auto repair services vary by community. To respond to these local differences, we are organized as follows:

Our Personal Lines product management group is organized by state into four geographical regions, led by a general manager for each region for our private passenger auto products. The special lines product management group is organized by product and led by a general manager.
Our Commercial Auto Business is organized by state with product managers responsible for local implementation. These state-level managers are led by a general manager.
Our Claims business area is organized into six geographical regions, with a general manager responsible for each region.
Our business area general managers each report to one of our Group Presidents (discussed below).

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Our Personal Lines products are comprised of insurance for personal autos and special lines products (e.g., motorcycles, ATVs, RVs, mobile homes, watercraft, snowmobiles, and similar items):


We currently write personal auto insurance in all 50 of the United States and in the District of Columbia. In December 2009, we also began writing personal auto insurance in Australia. We began writing in Massachusetts in 2008. Our Customer Servicepersonal auto management group is organized by state into four geographic regions in the United States, plus a region for Australia. Each region is led by a general manager.

We write the majority of our special lines products in all 50 states. Our special lines management group is organized by product and led by a general manager.

Our Commercial Auto products are offered in 49 states; we do not currently write Commercial Auto in Hawaii or the District of Columbia. The Commercial Auto business is organized by state, with product managers responsible for local implementation. These state-level managers are led by a general manager.

Our Claims business area, which supports both the Personal Lines and Commercial Auto businesses, is organized into three geographic regions, with a general manager responsible for each region.

Our business area general managers each report to one of our Group Presidents (discussed below).

Our Direct sales and customer service groups, located at call centers in Mayfield Village, Ohio; Austin, Texas; Tampa, Florida; Sacramento, California; Tempe, Arizona; and Colorado Springs, Colorado, support our underwritingpolicy servicing, agency distribution, and claims operations.

Our executive management team sets policy and makes key strategic decisions and includes the Chief Executive Officer, Chief Financial Officer, Chief Legal Officer, Chief Investment Officer, Chief Information Officer, and Chief Human Resource Officer, as well as our three Group Presidents (Personal Lines, Commercial Lines, and Claims). The Group Presidents are responsible for the development and management of our product offerings and customer service processes that are tailored to the unique characteristics and purchasing preferences of customers who shop for and select our insurance products.

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Personal Lines

Our Personal Lines segment writes insurance for private passenger automobilespersonal autos and recreational and other vehicles. This business generally offers more than one program in a single state, with each program targeted to a specific distribution channel, market, or customer group. The Personal Lines Businessbusiness accounted for 87%approximately 89% of total net premiums written in 2007, compared to 86% in 2006for 2009 and approximately 87% in 2005.for both 2008 and 2007. Our strategy is to be the low-costa competitively priced provider of a full line of auto insurance products with superiordistinctive service, distributed through whichever channel the customer prefers.

We ranked thirdfourth in industry market share in the U.S. private passenger auto market for 20062008 based on net premiums written and believe that we are in a virtual tieheld that position for third for 2007.2009. There are approximately 370 competitors in the total private passenger autothis market. Progressive and the other leading 1514 private passenger auto insurers, each of whom writewhich writes over $2$2.0 billion of premiums, comprise about 75% of this market. For 2007,2009, the estimated industry net premiums written for personalprivate passenger auto insurance in the United States was $160.8$158.7 billion, and our share of this market was approximately 7.2%7.6%, compared to $160.2$157.9 billion and 7.4%7.3%, respectively, in 2006,2008, and $159.6$159.1 billion and 7.5%7.3% in 2005.2007. Except as otherwise noted, all industry data and our market share or ranking in the industry either were derived directly from data reported by A.M. Best Company, Inc. (“A.M. Best”) or were estimated using A.M. Best data as the primary source.

Private passenger automobile

Personal auto insurance represented approximately 90% of our total Personal Lines net premiums written in 2007, compared to 91% in 2006 and 92% in 2005.for each of the last three years. Volume potential is driven by our price competitiveness, brand recognition, service quality, and the actions of our competitors, among other factors. See “Competitive Factors” on page 54 of this report for further discussion.

Our specialty Personal Lines products include insurance for motorcycles, recreational vehicles,ATVs, RVs, mobile homes, watercraft, snowmobiles, and similar items. Due to the nature of these products, we typically experience higher losses during the warmer weather months. Our competitors are specialty companies and large multi-line insurance carriers. Although industry figures are not available, based on our analysis of this market, we believe that we are one of the largest participants in the specialty personal lines market, and that we have been the market share leader for personal watercraft insurance since 2002 and for the motorcycle product since 1998.

We also started offering a Personal Umbrella insurance product in select markets in 2006. This product was expanded in 2007 and is currently being offered through certain independent agents in 13 states and to Direct business customers in three states. We plan to continue to expand this product to an additional 12 states for the Agency business in 2008. We will continue to evaluate the customer service experience through the Direct channel before determining to what extent and how to expand this product offering to additional markets during 2008.

The Personal Lines Businessbusiness is either generated either by independent agents and brokers or written directly online or by phone. The Agency business includes business written by our network of more than 30,000 independent insurance agencies located throughout the United States, as well as brokerages in New York and California. These independent insurance agents and brokers have the ability to place business with Progressive for specified insurance coverages within prescribed underwriting guidelines, subject to compliance with company-mandated procedures. Our guidelines prescribe the kinds and amounts of coverage that may be written and the premium rates that may be charged for specified categories of risk. The agents and brokers do not have authority on behalf of Progressive to establish underwriting guidelines, develop rates, settle or adjust claims, or enter into other

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transactions or commitments. The Agency business also writes through strategic alliance business relationships with other insurance companies, financial institutions, and national agencies. In 2007,2009, the total net premiums written through the Agency business represented 63%59% of our Personal Lines volume, compared to 64%62% in 20062008 and 66%63% in 2005.
2007.

The Direct business includes business written directly by us online and over the phone. Net premiums written in the Direct business were 37%41%, 36%38%, and 34%37% of our Personal Lines volume in 2009, 2008, and 2007, respectively.

Progressive Home Advantage®, our offering which combines a Progressive auto policy with a homeowner’s or renter’s policy, underwritten by one of three unaffiliated insurance carriers, is available to Agency customers in 41 states and to Direct customers in 48 states and the District of Columbia; this program is not available to Direct customers in Florida and Alaska.

We also currently offer a personal umbrella insurance product in 30 states through certain independent agents and to Direct business customers via telephone. We began offering this product in select markets in 2006 and 2005, respectively.

have been expanding into additional markets as we have evaluated and met certain performance criteria. We plan to continue the roll-out in both channels during 2010.

Commercial Auto

The Commercial Auto Businessbusiness writes primary liability and physical damage insurance for automobiles and trucks owned by small businesses and represented 13%approximately 11% of our total net premiums written in 2007, compared to 14% in 2006for 2009 and approximately 13% in 2005.for both 2008 and 2007. The majority of our Commercial Auto customers insure three or fewer vehicles. The Commercial Auto Business,business, which is primarily distributed through the independent agency channel, operates in the business auto and specialty truck and business auto markets. The specialty truck commercialbusiness auto market, which accounts for slightly more than half of theour total Commercial Auto premiums and approximately 40%60% of the vehicles we insure in this business, includes dump trucks, logging trucks, tow trucks, local cartage and other short-haul commercial vehicles. The remainder is in the business auto market, which includes autos, vans, and pick-up trucks used by artisans, such as contractors, landscapers, and plumbers, and a variety of other small businesses. In 2007,The remainder is in the specialty truck commercial auto market, which includes dump trucks, logging trucks, tow trucks, local cartage, and other short-haul commercial vehicles. By the end of 2009, we introducedsubstantially completed the roll-out of our cargo and general liability insurance products, which we introduced in select markets, with further state expansion in 2008.2007. Although the Commercial Auto Businessbusiness differs from Personal Lines auto in its customer bases and products written, both businesses require the same fundamental skills, including disciplined underwriting and pricing, as well as excellent claims service.

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There are approximately 370380 competitors in the total commercial auto market. We primarily compete with approximately 3032 other large companies/groups, each with over $200$160 million of commercial auto premiums written annually. These leading commercial auto insurers comprise about 75% of this market. Our Commercial Auto Businessbusiness ranked thirdfourth in the commercial auto insurance market for 2006,2008, and we believe that we held that position for 2007.

2009.

Other Indemnity Businesses

Our other indemnity businesses, which represented less than 1% of our 2007, 2006 and 2005 net premiums written in each of the last three years, primarily include providingwriting professional liability insurance tofor community banks, principally directors and officers liability insurance. The program, sponsored by the American Bankers Association (ABA), insures over 1,600 banks, representing every state. In addition, our other indemnity businesses include managing our run-off businesses.

We reinsurehave entered into an agreement to sell our community bank program to an ABA affiliate. The transaction is expected to close during the first half of 2010. As an interim measure, effective August 1, 2009, we began reinsuring 100% of this risk with another carrier. Prior to August 1, 2009, we reinsured the majority of the risk on thesethe professional liability insurance coverages with a small mutual reinsurer controlled by its bank customers and various other reinsurance entities. The program, sponsored by the American Bankers Association, insures over 1,700 banks, representing every state. In addition,sale of this business will not have a material effect on our other indemnity businesses include managing our run-off businesses.

financial condition, results of operations, or cash flows.

Service Businesses

Our service businesses include providingprovide insurance-related services primarilyand represented less than 1% of our revenues for each of the last three years.

Our principal service business is providing policy issuance and claims adjusting services in 27 states for the Commercial Auto Insurance Procedures/Plans (CAIP), which are state-supervised plans serving the involuntary markets.market in 43 states. We process approximately halfhave previously competed with two other carriers for the majority of the premiumsCAIP market. However, both of these other carriers withdrew, leaving us as the largest CAIP provider countrywide. Although our market share increased, we did not realize an increase to revenues as the downturn in the CAIP market and compete with two other providers countrywide. One of these other carriers has indicated that it will cease writing new business in 2008, and we expect our market share of this business will increase as a result.continues. As a service provider, we collect fee revenue that is earned on a pro rata basis over the term of the related policies. We cede 100% of the premiums and losses to the plans. Reimbursements to us from the CAIP plans are required by state laws and regulations. Material violations of contractual service standards can result in ceding restrictions for the affected business. We have maintained, and plan to continue to maintain, compliance with these standards. Any changes in our participation as a CAIP service provider would not materially affect our financial condition, results of operations, or cash flows. The

Our service businesses represented less than 1%also include our alliance with three select homeowner insurance companies. Through Progressive Home Advantage®, we act as an agent to offer new and existing Progressive customers home, condo, and renters insurance underwritten by these homeowner’s insurance companies. Commissions received from this business are used to mitigate the underwriting expenses associated with maintaining this program. This program is available to our Personal Lines customers in 48 states and the District of our 2007, 2006 and 2005 revenues.

Columbia; it is not currently available in Alaska or Florida.

Claims

We manage our claims handling on a companywide basis through approximately 475370 claims offices located throughout the United States. In addition, we have in operation 54 centers, in 41 metropolitan areas across the country, that provide our concierge level claims service. These facilities are designed to provide end-to-end resolution for auto physical damage losses. Customers can choose to bring their vehicles to one of these sites, where they can pick up a rental vehicle. Our representatives will then write the estimate, select a qualified repair shop, arrange the repair, including pick uppick-up and delivery of the vehicle, and inspect the vehicle once the repairs are

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complete. ThisWe received a U.S. patent in 2008 for this innovative approach to the vehicle repair process, which increases consumer satisfaction increasesand our productivity, and improves the cycle time and quality of repairs. Concierge level of claims service is our primary approach to damage assessment and coordination of vehicle repairs at authorized auto repair facilities in these markets. We expect to construct 5 new centers in 2008 and 2009, of which 3 centers will replace existing leased facilities. We are pleased to report that on January 29, 2008, we received a U.S. patent for our unique concierge-level method of managing the vehicle repair process.

Competitive Factors

The automobile insurance and other property-casualty markets in which we operate are highly competitive. Property-casualty insurers generally compete on the basis of price, consumer recognition, coverages offered and other product features, claims handling, financial stability, customer service, and geographic coverage. Vigorous competition is provided by large, well-capitalized national companies in both the Agency and Direct channels, and by smaller regional issuers. In the Agency channel, some of whichour competitors have broad distribution networks of employed or captive agents, and by smaller regional insurers.agents. Over the last few years, third party comparative rating services have gained prominence, adding transparency to industry pricing, and many of our competitors have significantly increased their advertising and marketing efforts and/or expanded their online service offerings. These changes have further intensified the competitive nature of the automobile and other property-casualty insurance markets.

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We rely heavily on technology and extensive data gathering and analysis to segment markets and price accurately according to risk potential. We have remained competitive by refining our risk measurement and price segmentation skills, closely managing expenses, and achieving operating efficiencies. Superior customer service, fair and accurate claims adjusting, and strong brand recognition are also important factors in our competitive strategy.

State Insurance Licenses

Progressive’s

Our insurance subsidiaries operate under licenses issued by various state insurance authorities. These licenses may be of perpetual duration or renewable periodically, provided the holder continues to meet applicable regulatory requirements. Our licenses govern the kinds of insurance coverages that may be written by our insurance subsidiaries in the issuing state. Such licenses are normally issued only after the filing of an appropriate application and the satisfaction of prescribed criteria. All licenses that are material to the subsidiaries’ businesses are in good standing.

Insurance Regulation

Progressive’s insurance subsidiaries are generally subject to regulation and supervision by insurance departments of the jurisdictions in which they are domiciled or licensed to transact business. At least one of our insurance subsidiaries is licensed and subject to regulation in each of the 50 states and the District of Columbia. The nature and extent of such regulation and supervision varies from jurisdiction to jurisdiction. Generally, an insurance company is subject to a higher degree of regulation and supervision in its state of domicile. Progressive’s insurance subsidiaries and its affiliate are domiciled in the states of Florida, Indiana, Louisiana, Michigan, New Jersey, New York, Ohio, Texas, and Wisconsin. State insurance departments have broad administrative powerpowers relating to licensing insurers and agents, regulating premium changes and policy forms, establishing reserve requirements, prescribingregulating compliance with statutory accounting methods, and the form and content of statutory financial reports, and regulating the type and amount of investments permitted. Rate regulation varies from “use and file,” to “file and use,” to prior approval, to mandated rates.

approval.

Insurance departments are charged with the responsibility of ensuring that insurance companies maintain adequate capital and surplus and comply with a variety of operational standards. Insurance companies are generally required to file detailed annual and other reports with the insurance department of each jurisdiction in which they conduct business. Insurance departments are authorized to make periodic and other examinations of regulated insurers’ financial condition and operations to monitor financial stability of the insurers and to ensure adherence to statutory accounting principles and compliance with state insurance laws and regulations.

Insurance holding company laws enacted in many jurisdictions grant to insurance authorities the power to regulate acquisitions of insurers and certain other transactions and to require periodic disclosure of certain information. These laws impose prior approval requirements for certain transactions between regulated insurers and their

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affiliates and generally regulate dividend and other distributions, including loans and cash advances, between regulated insurers and their affiliates. See the “Dividends” discussion in Item 5(c) herein for further information on these dividend limitations.

Under state insolvency and guaranty laws, regulated insurers can be assessed or required to contribute to state guaranty funds to cover policyholder losses resulting from the insolvency of other insurers. Insurers are also required by many states, as a condition of doing business in the state, to provide coverage to certain risks which are not insurable in the voluntary market. These “assigned risk” plans generally specify the types of insurance and the level of coverage that must be offered to such involuntary risks, as well as the allowable premium. Many states also have involuntary market plans which hire a limited number of servicing carriers to provide insurance to involuntary risks. These plans, through assessments, pass underwriting and administrative expenses on to insurers that write voluntary coverages in those states.

Insurance companies are generally required by insurance regulators to maintain sufficient surplus to support their writings. Although the ratio of writings to surplus that the regulators will allow is a function of a number of factors (including applicable law, the type of business being written, the adequacy of the insurer’s reserves, and the quality of the insurer’s assets), the annual net premiums that an insurer may write have historically been perceived to be limited to a specified multiple of the insurer’s total policyholders’ surplus, generally 3 to 1. Thus, the amount of an insurer’s surplus, in certain cases, may limit its ability to grow its business. At year-end 2007,2009, the combined premiums to surplus ratio for all Progressive insurance companies was 3.02.8 to 1, although1; in addition, we have access to $2.1$2.2 billion in a non-insurance subsidiary, portions of which could be contributed to the capital of our insurance subsidiaries to support growth as needed. The National Association of Insurance Commissioners (NAIC) also has developed a risk-based capital (RBC) program to enable regulators to take appropriate and timely regulatory actions relating to insurers that show signs of weak or deteriorating financial condition. RBC is a series of dynamic surplus-related formulas that contain a variety of factors that are applied to financial balances based on the degree of certain risks, such as asset, credit, and underwriting risks. Progressive’s RBC ratios are well in excess of minimum requirements.

Many states have laws and regulations that limit an insurer’s ability to exit a market. For example, certain states limit an automobile insurer’s ability to cancel or non-renew policies. Certain states also prohibit an insurer from withdrawing one or more lines of business from the state, except pursuant to a plan that is approved by the state insurance department. The state insurance

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department may disapprove a plan that may lead to market disruption. Laws and regulations that limit the cancellation or non-renewal of policies, or that subject program withdrawals to prior approval requirements, may restrict an insurer’s ability to exit unprofitable markets or businesses.

Regulation of insurance constantly changes as real or perceived issues and developments arise. Some changes may be due to economic developments, such as changes in investment laws made to recognize new investment products; other changesproducts, while others result from such general pressures as consumer resistance to price increases and concerns relating to insurer rating and underwriting practices and solvency. In recent years, legislation, regulatory measures, and voter initiatives have been introduced, and in some cases adopted, which deal with use of non-public consumer information, use of financial responsibility and credit information in underwriting, insurance rate development, rate of return limitations, rate determination and the ability of insurers to cancel or non-renew insurance policies, reflecting concerns about consumer privacy, coverage,insurance availability, prices, and alleged discriminatory pricing. In addition, from time to time, the United States Congress and certain federal agencies investigate the current condition of the insurance industry to determine whether federal regulation is necessary.

In a number of states, Progressive’s insurance subsidiaries use financial responsibility or credit information (credit) as part of the underwriting or rating process. This practice is expressly authorized by the federal Fair Credit Reporting Act, and our information demonstrates that credit is an effective predictor of insurance risk. The use of credit in underwriting and rating is the subject of significant regulatory and legislative activity. Regulators and legislators have expressed a number of concerns related to the use of credit, including: questions regarding the accuracy of credit reports, perceptions that credit may have a disparate effect on the poor and certain minority groups, the perceived lack of a demonstrated causal relationship between credit and insurance risk, the treatment of persons with limited or no credit, the impact on credit of extraordinary life events (e.g., catastrophic injury or death of a spouse), and the credit attributes applied in the credit scoring models used by insurers. A number of state

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insurance departments have issued bulletins, directives, or regulations to regulate the use of credit by insurers. In addition, a number of states are considering or have passed legislation to regulate insurers’ use of credit.credit information. Also, at the direction of Congress, the Federal Trade Commission studied the effects of the use of credit information on the availability and affordability of insurance and the extent to which credit information impacted the availability and affordability of insurance by geography, income, ethnicity, and race. AsThe use of credit information continues to be a result of this study,regulatory and legislative issue, and it is possible that the U.S. Congress or one or more states may enact further legislation affecting theits use of credit in underwriting and rating.
In some states,

We began writing personal auto physical damage and property damage liability insurance in Australia through a branch of one of our U.S. insurance subsidiaries. This insurance is offered solely through the automobileInternet. We do not write auto bodily injury liability or medical payment insurance industryin Australia. There are two primary agencies that regulate insurance in Australia: the Australian Securities and Investment Commission regulates customer disclosures, and the Australian Prudential Regulatory Authority regulates solvency. Both agencies enforce laws within their jurisdiction, issue regulations, take enforcement actions, and, in general, have broad regulatory powers. Progressive Direct Insurance Company has been under pressure in past years from regulators, legislators or special interest groups to reduce, freeze or set rates to or at levels that are not necessarily related to underlying costs, including initiatives to roll back automobile and other personal lines rates. Automobile insurers have also been subject to legislative and regulatory actions designed to limit their ability to manage effectively the cost of motor vehicle repairs. These kinds of activities have affected adversely, and in the future may affect adversely, the profitability and growth of our subsidiaries’ automobile insurance business in those jurisdictions, and may limit the subsidiaries’ ability to increase rates to compensate for increases in costs. Adverse legislative and regulatory activity limiting the subsidiaries’ ability to price automobile insurance adequately or to manage the cost of motor vehicle repairs, or that could affect the subsidiaries’ insurance operations adversely in other ways, may occur in the future. The impact of these legislative or regulatory changes on the subsidiaries’ businesses cannot be predicted.

issued licenses by both agencies.

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Statutory Accounting Principles

Our results are reported in accordance with GAAP, which differ in certain respects from amounts reported under statutory accounting principles (SAP) prescribed by insurance regulatory authorities. Certain significant differences are described below:

Category

  

GAAP Accounting

  
CategoryGAAP Accounting

SAP Accounting

Acquisition Expenses  Commissions, premium taxes, and other variable costs incurred in connection with writing new and renewal business are capitalized and amortized pro rata over the policy term as premiums are earned.  Commissions, premium taxes, and all other acquisition expenses are expensed as incurred.
Non-admitted Assets  Premium receivables are reported net of an allowance for doubtful accounts.  Premium receivables over 90 days past due are “non-admitted,” which means they are written off againstexcluded from surplus. For premium receivables less than 90 days past due, we also estimate a bad debt reserve.
  Furniture, equipment, application software, leasehold improvements, and prepaid expenses are capitalized and amortized over their useful lives or periods benefited.  Excluding computer equipment and operating software, the value of all other furniture, equipment, application software, leasehold improvements, and prepaid expenses, net of accumulated depreciation or amortization, is non-admitted against surplus. Computer equipment and operating software are capitalized, subject to statutory limitations based on surplus, and depreciated over three years.
  Deferred tax assets are recorded based on estimated future tax effects attributable to temporary differences. A valuation allowance iswould be recorded for any tax benefits that are not expected to be realized.  DeferredThe accounting for deferred tax assets is consistent with GAAP, except for certain deferred tax assets that do not meet certain statutory requirements for recognition, which are non-admitted against surplus.
Reinsurance  Ceded reinsurance balances are shown as an asset on the balance sheet as “prepaid reinsurance premiums” and “reinsurance recoverables.”  Ceded unearned premiums are netted against the “unearned premiums” liability. Ceded unpaid loss and loss adjustment expense (LAE) amounts are netted against “loss and LAE reserves.” Only ceded paid loss and LAE are shown as a “reinsurance recoverables” asset.
Investment Valuation  Fixed-maturity securities, which are classified as available-for-sale, are reported at current fair values.  Fixed-maturity securities are reported at amortized cost or the lower of amortized cost or fair value, depending on the class of security.
  Preferred stocks, both redeemable and nonredeemable, are reported at quoted fair values.  RedeembableRedeemable preferred stocks are reported at amortized cost or the lower of amortized cost or fair value, depending on the class of security. Nonredeemable preferred stocks are reported at quoted fair value.

7


value, consistent with GAAP.
Category (con’t)GAAP AccountingSAP Accounting
Federal Income Taxes  Federal tax expense and tax liability or recoverable balances include current and deferred income taxes.  For income statement reporting, federal tax expense only includes the current tax provision. Deferred taxes are posted to surplus. SAP deferred tax assets are subject to certain limitations.limitations on admissibility.

Investments

We employ a conservative

Our approach to investment and capital management intendedseeks to ensure that we have sufficient capital to support all of the insurance premiumpremiums that we can profitably write. Our portfolio is invested primarily in short-term and intermediate-term, investment-grade fixed-income securities. Our investment portfolio had a fair value of $14.2 billion at December 31, 2007, compared to $14.7 billion at December 31, 2006.2009, compared to $13.0 billion at December 31, 2008. Investment income is affected by the variability of cash flows to or from the portfolio, shifts in the type and quality of investments in the portfolio, changes in yield, and other factors. InvestmentTotal investment income (loss), including net realized gains (losses) on securities, before expenses and taxes, was $534.1 million in 2009, compared to $(807.4) million in 2008 and $787.1 million in 2007, compared to $638.1 million in 2006 and $498.8 million in 2005.2007. For more detailed discussion, seeManagement’s Discussion and Analysis of Financial Condition and Results of Operations, beginning on page App.-A-30 of thein our Annual Report, which is included as Exhibit 13 to this Form 10-K.

7


Employees

The number of employees, excluding temporary employees, at December 31, 2007,2009 was 26,851,24,661, all of whom were employed by subsidiaries of The Progressive Corporation.

Liability for Property-Casualty Losses and Loss Adjustment Expenses

The consolidated financial statements include the estimated liability for unpaid losses and loss adjustment expenses (LAE) of Progressive’s insurance subsidiaries. Our objective is to ensure that total reserves (i.e., case reserves and incurred but not recorded reserves, or “IBNR”) are adequate to cover all loss costs, while sustaining minimal variation from the time reserves are initially established until losses are fully developed. The liabilities for losses and LAE are determined using actuarial and statistical procedures and represent undiscounted estimates of the ultimate net cost of all unpaid losses and LAE incurred through December 31 of each year. These estimates are subject to the effect of future trends on claims settlement, among other factors. These estimates are continually reviewed and adjusted as experience develops and new information becomes known. Such adjustments,Adjustments, if any, relating to accidents that occurred in prior years are reflected in the current results of operations.operations and are referred to as “development” of the prior year estimates. A detailed discussion of our loss reserving practices can be found in our “Report on Loss Reserving Practices,” which was filed with the Securities and Exchange Commission (SEC) on Form 8-K on June 28, 2007,25, 2009, as well as in the “Criticalsection “V. Critical Accounting Policies” section of ourManagement’s Discussion and Analysis of Financial Condition and Results of OperationsOperation, beginning on page App.-A-53 of thes in our Annual Report, which is included as Exhibit 13 to this Form 10-K. The accompanying tables present information concerning our property-casualty losses and LAE.

8


The following table provides a reconciliation of beginning and ending estimated liability balances for 2007, 2006 and 2005:
the last three years:

RECONCILIATION OF NET RESERVES FOR LOSSES AND LOSS ADJUSTMENT EXPENSES

             
(millions) 2007  2006  2005 
   
Balance at January 1 $5,725.0  $5,660.3  $5,285.6 
Less reinsurance recoverables on unpaid losses  361.4   347.2   337.1 
   
Net balance at January 1  5,363.6   5,313.1   4,948.5 
   
Incurred related to:            
Current year  9,845.9   9,641.8   9,720.7 
Prior years  80.3   (246.9)  (355.9)
   
Total incurred  9,926.2   9,394.9   9,364.8 
   
Paid related to:            
Current year  6,737.2   6,682.3   6,644.7 
Prior years  2,897.4   2,662.1   2,355.5 
   
Total paid  9,634.6   9,344.4   9,000.2 
   
Net balance at December 31  5,655.2   5,363.6   5,313.1 
Plus reinsurance recoverable on unpaid losses  287.5   361.4   347.2 
   
Balance at December 31 $5,942.7  $5,725.0  $5,660.3 
   
During 2007 we experienced $80.3 million of unfavorable

(millions)

  2009  2008  2007

Balance at January 1

  $6,177.4  $5,942.7  $5,725.0

Less reinsurance recoverables on unpaid losses

   244.5   287.5   361.4
            

Net balance at January 1

   5,932.9   5,655.2   5,363.6
            

Incurred related to:

     

Current year

   10,040.9   9,981.8   9,845.9

Prior years

   (136.0  33.2   80.3
            

Total incurred

   9,904.9   10,015.0   9,926.2
            

Paid related to:

     

Current year

   6,542.2   6,700.4   6,737.2

Prior years

   3,172.0   3,036.9   2,897.4
            

Total paid

   9,714.2   9,737.3   9,634.6
            

Net balance at December 31

   6,123.6   5,932.9   5,655.2

Plus reinsurance recoverables on unpaid losses

   529.4   244.5   287.5
            

Balance at December 31

  $6,653.0  $6,177.4  $5,942.7
            

Our objective is to establish case and IBNR reserves that are adequate to cover all loss reserve development,costs, while sustaining minimal variation from the date that the reserves are initially established until losses are fully developed. Our reserves developed favorably in 2009, compared to unfavorable development in both 2008 and 2007. Total development consists of net changes made by our actuarial department on prior accident year reserves, based on regularly scheduled reviews, claims settling for more or less than reserved, emergence of unrecorded claims at rates different than reserved, and changes in reserve estimates by claim representatives. In 2009, the favorable development was primarily related to lower than expected defense and cost containment reserves and favorable settlements on larger losses in our Commercial Auto business. In 2008, an increase in the number of $246.9 millionlate reported Commercial Auto claims, and $355.9 million,an increase in 2006 and 2005, respectively.the estimated severity on these claims, was a primary contributor to the unfavorable development. The unfavorable development in 2007 was due to the settlement of some large outstanding litigation, the number of large losses emerging from prior accident years being more than anticipated, plus the result of reviews of large bodily injury and uninsured motorist claims. The favorable development in 2006 and 2005 was driven by actuarial adjustments, resulting from regularly scheduled actuarial reviews, as well as favorable “all other development” (e.g., claims settling for more or less than reserved, emergence of unrecorded claims at rates different than reserved and changes in reserve estimates by claims representatives). The favorable “all other development” also reflected the continued recognition of lower severity for prior accident years than had been previously estimated. We conduct extensive reviews each month on portions of our business to help ensure that we are meeting our objective of having reserves that are adequate, with minimal variation.

In establishing loss reserves, we take into account projected changes in claim severity caused by anticipated inflation and a number of factors that vary with the individual type of policies written. These severities are projected based on historical trends adjusted for anticipated changes in underwriting standards, inflation, policy provisions, claims resolution practices, and general economic trends. These anticipated trends are reconsidered periodically based on actual development and are modified if necessary.

We have not entered into any loss reserve transfers or similar transactions having a material effect on earnings or reserves.

9

8


ANALYSIS OF LOSS AND LOSS ADJUSTMENT EXPENSES DEVELOPMENT

(millions)

                                             
  1997  1998  1999  2000  2001  2002  2003  2004  2005  2006  2007 
LIABILITY FOR UNPAID LOSSES AND LAE — GROSS $2,146.6  $2,188.6  $2,416.2  $2,986.4  $3,238.0  $3,813.0  $4,576.3  $5,285.6  $5,660.3  $5,725.0  $5,942.7 
LESS: REINSURANCE RECOVERABLE ON UNPAID LOSSES  279.1   242.8   216.0   201.1   168.3   180.9   229.9   337.1   347.2   361.4   287.5 
   
LIABILITY FOR UNPAID LOSSES AND LAE — NET1
  1,867.5   1,945.8   2,200.2   2,785.3   3,069.7   3,632.1   4,346.4   4,948.5   5,313.1   5,363.6   5,655.2 
                                             
PAID (CUMULATIVE) AS OF:                                            
One year later  922.0   1,082.8   1,246.5   1,409.3   1,601.7   1,860.7   2,233.8   2,355.5   2,662.1   2,897.4     
Two years later  1,289.6   1,487.9   1,738.5   2,047.2   2,290.7   2,688.9   3,148.1   3,430.6   3,931.0        
Three years later  1,474.9   1,680.6   2,001.4   2,355.0   2,655.8   3,084.6   3,642.5   3,999.9           
Four years later  1,554.1   1,785.7   2,126.4   2,514.6   2,821.0   3,291.6   3,873.0              
Five years later  1,596.7   1,836.4   2,191.4   2,586.3   2,910.2   3,381.7                 
Six years later  1,618.2   1,865.3   2,225.5   2,631.2   2,945.7                    
Seven years later  1,630.4   1,883.4   2,248.1   2,647.3                       
Eight years later  1,642.9   1,895.2   2,258.5                          
Nine years later  1,650.5   1,900.3                             
Ten years later  1,654.7                                
                                             
LIABILITY RE-ESTIMATED AS OF:                                            
One year later  1,683.3   1,916.0   2,276.0   2,686.3   3,073.2   3,576.0   4,237.3   4,592.6   5,066.2   5,443.9     
Two years later  1,668.5   1,910.6   2,285.4   2,708.3   3,024.2   3,520.7   4,103.3   4,485.2   5,130.5        
Three years later  1,673.1   1,917.3   2,277.7   2,671.2   2,988.7   3,459.2   4,048.0   4,501.6           
Four years later  1,669.2   1,908.2   2,272.3   2,666.9   2,982.7   3,457.8   4,070.0              
Five years later  1,664.7   1,919.0   2,277.5   2,678.5   2,993.7   3,475.4                 
Six years later  1,674.5   1,917.6   2,284.9   2,683.7   3,002.5                    
Seven years later  1,668.4   1,921.9   2,287.4   2,688.4                       
Eight years later  1,673.9   1,923.4   2,291.9                          
Nine years later  1,675.5   1,928.5                             
Ten years later  1,680.8                                
                                             
NET CUMULATIVE DEVELOPMENT:                                            
FAVORABLE/(UNFAVORABLE) $186.7  $17.3  $(91.7) $96.9  $67.2  $156.7  $276.4  $446.9  $182.6  $(80.3)    
                                             
PERCENTAGE2
  10.0   .9   (4.2)  3.5   2.2   4.3   6.4   9.0   3.4   (1.5)    
 
RE-ESTIMATED LIABILITY FOR UNPAID LOSSES AND LAE — GROSS $1,952.9  $2,171.7  $2,514.9  $2,893.1  $3,195.2  $3,719.7  $4,384.7  $4,877.4  $5,506.6  $5,809.0     
 
LESS: RE-ESTIMATED REINSURANCE RECOVERABLE ON UNPAID LOSSES  272.1   243.2   223.0   204.7   192.7   244.3   314.7   375.8   376.1   365.1     
   
RE-ESTIMATED LIABILITY FOR UNPAID LOSSES AND LAE — NET1
 $1,680.8  $1,928.5  $2,291.9  $2,688.4  $3,002.5  $3,475.4  $4,070.0  $4,501.6  $5,130.5  $5,443.9     
                                             
GROSS CUMULATIVE DEVELOPMENT:                                            
FAVORABLE/(UNFAVORABLE) $193.7  $16.9  $(98.7) $93.3  $42.8  $93.3  $191.6  $408.2  $153.7  $(84.0)    

   1999  2000 2001 2002 2003 2004 2005 2006  2007  2008  2009

LIABILITY FOR

           

UNPAID LOSSES

           

AND LAE - GROSS

 $2,416.2  $2,986.4 $3,238.0 $3,813.0 $4,576.3 $5,285.6 $5,660.3 $5,725.0  $5,942.7  $6,177.4  $6,653.0

LESS: REINSURANCE

           

RECOVERABLE ON

           

UNPAID LOSSES

  216.0   201.1  168.3  180.9  229.9  337.1  347.2  361.4   287.5   244.5   529.4
                                     

LIABILITY FOR

           

UNPAID LOSSES

           

AND LAE - NET

  2,200.2   2,785.3  3,069.7  3,632.1  4,346.4  4,948.5  5,313.1  5,363.6   5,655.2   5,932.9   6,123.6

PAID (CUMULATIVE) AS OF:

           

One year later

  1,246.5   1,409.3  1,601.7  1,860.7  2,233.8  2,355.5  2,662.1  2,897.4   3,036.9   3,172.0  

Two years later

  1,738.5   2,047.2  2,290.7  2,688.9  3,148.1  3,430.6  3,931.0  4,240.4   4,361.4   —     

Three years later

  2,001.4   2,355.0  2,655.8  3,084.6  3,642.5  3,999.9  4,584.7  4,856.2   —      —     

Four years later

  2,126.4   2,514.6  2,821.0  3,291.6  3,873.0  4,269.6  4,839.1  —      —      —     

Five years later

  2,191.4   2,586.3  2,910.2  3,381.7  3,977.1  4,368.6  —    —      —      —     

Six years later

  2,225.5   2,631.2  2,945.7  3,416.7  4,012.5  —    —    —      —      —     

Seven years later

  2,248.1   2,647.3  2,959.6  3,428.7  —    —    —    —      —      —     

Eight years later

  2,258.5   2,653.9  2,962.9  —    —    —    —    —      —      —     

Nine years later

  2,261.2   2,654.6  —    —    —    —    —    —      —      —     

Ten years later

  2,261.1   —    —    —    —    —    —    —      —      —     

LIABILITY RE-ESTIMATED AS OF:

           

One year later

  2,276.0   2,686.3  3,073.2  3,576.0  4,237.3  4,592.6  5,066.2  5,443.9   5,688.4   5,796.9  

Two years later

  2,285.4   2,708.3  3,024.2  3,520.7  4,103.3  4,485.2  5,130.5  5,469.8   5,593.8   —     

Three years later

  2,277.7   2,671.2  2,988.7  3,459.2  4,048.0  4,501.6  5,093.6  5,381.9   —      —     

Four years later

  2,272.3   2,666.9  2,982.7  3,457.8  4,070.0  4,471.0  5,046.7  —      —      —     

Five years later

  2,277.5   2,678.5  2,993.7  3,475.4  4,073.7  4,475.5  —    —      —      —     

Six years later

  2,284.9   2,683.7  3,002.5  3,472.5  4,072.4  —    —    —      —      —     

Seven years later

  2,287.4   2,688.4  3,000.6  3,470.1  —    —    —    —      —      —     

Eight years later

  2,291.9   2,688.6  2,995.8  —    —    —    —    —      —      —     

Nine years later

  2,290.8   2,683.5  —    —    —    —    —    —      —      —     

Ten years later

  2,286.7   —    —    —    —    —    —    —      —      —     

NET CUMULATIVE

           

DEVELOPMENT

           

FAVORABLE/

           

(UNFAVORABLE)

 $(86.5 $101.8 $73.9 $162.0 $274.0 $473.0 $266.4 $(18.3 $61.4  $136.0  

PERCENTAGE

  (3.9  3.7  2.4  4.5  6.3  9.6  5.0  (.3  1.1   2.3  

RE-ESTIMATED LIABILITY

           

FOR UNPAID LOSSES

           

AND LAE - GROSS

 $2,512.5  $2,892.9 $3,193.0 $3,724.1 $4,413.7 $4,926.1 $5,580.1 $5,938.7  $6,139.4   $6,315.5  

LESS: RE-ESTIMATED

           

REINSURANCE

           

RECOVERABLE

           

ON UNPAID LOSSES

  225.8   209.4  197.2  254.0  341.3  450.6  533.4  556.8   545.6   518.6  
                                   

RE-ESTIMATED LIABILITY

           

FOR UNPAID LOSSES

           

AND LAE - NET

 $2,286.7  $2,683.5 $2,995.8 $3,470.1 $4,072.4 $4,475.5 $5,046.7 $5,381.9  $5,593.8  $5,796.9  

GROSS CUMULATIVE

           

DEVELOPMENT:

           

FAVORABLE/

           

(UNFAVORABLE)

 $(96.3 $93.5 $45.0 $88.9 $162.6 $359.5 $80.2 $(213.7 $(196.7 $(138.1 

1

Represents loss and LAE reserves net of reinsurance recoverables on net unpaid losses at the balance sheet date.

2

Cumulative development ÷ liability for unpaid losses and LAE - Net.

9


The above table presents the development of balance sheet liabilities for losses and LAE from 19971999 through 2006.2008. The top line of the table shows the estimated liability for unpaid losses and LAE recorded at the balance sheet date for each of the indicated years for the property-casualty insurance subsidiaries only. This liability represents the

10


estimated amount of losses and LAE for claims that were unpaid at the balance sheet date, including IBNR. The table also presents the re-estimated liability for unpaid losses and LAE on a gross and net basis, with separate disclosure of the re-estimated reinsurance recoverablesrecoverable on unpaid losses.

The upper section of the table (labeled “Paid (Cumulative) as of:”) shows the cumulative amount paid with respect to the previously recorded liability as of the end of each succeeding year. The lower portion of the table (labeled “Liability Re-estimated as of:”) shows the re-estimated amount of the previously recorded liability based on experience as of the end of each succeeding year. The re-estimated amount is the sum of the paid amounts above and the outstanding reserve for occurrences prior to the reserve date. The estimate is increased or decreased as more information about the claims becomes known for individual years. For example, as of December 31, 2007,2009, our insurance subsidiaries had paid $1.90 billion$2,654.6 million of the currently estimated $1.93 billion$2,683.5 million of losses and LAE that had been unpaid at the end of 1998;2000; thus, an estimated $28.2$28.9 million of losses incurred through 19982000 remain unpaid as of the current financial statement date.

The net cumulative development represents the aggregate change in the ultimate loss estimate over all prior years. For example, the 19971999 liability has developed favorablyunfavorably by $186.7$86.5 million over ten years. That amount has been reflected in income over the ten years and had the largest impact on the income in calendar year 1998.2000. The effects on income during the past three years due to changes in estimates of the liabilities for losses and LAE are shown in the reconciliation table on page 98 as the “prior years” contribution to incurred losses and LAE.

In evaluating this information, note that each cumulative development amount includes the effects of all changes in amounts during the current year for prior periods. For example, the amount of the development related to losses settled in 2007,2009, but incurred in 2004,2006, will be included in the cumulative development amount for years 2004, 20052006, 2007, and 2006.2008. Conditions and trends that have affected development of the liability in the past may not necessarily occur in the future. Accordingly, it generally is not appropriate to extrapolate future development based on this table.

We experienced significant favorable reserve development

From 1999 through the mid-1990’s until 1997, primarily due to decreasing bodily injury severity,2001, while the carried reserves anticipated an increasing severity. From 1998 through 2001, we experienced an increase in bodily injury severity, and, as a result, saw our reserve development much closer todeveloped reserves were within 4% of our original estimates. The bodily injury severity change was much lower than we expected between 2002 and 2006. As a result,2005; thus, the reserve run-off for these years was very favorable. In 2007, the realization of higher prior years’ severity than anticipated resulted in our reserves developing unfavorably by 1.5%. Not only did this development impact 2006, but also impacted the run-off of most of the past year-end reserves. In 2007, the estimated severity for accident years 2005 and 2006 was higher than our estimated severity atfavorable following the end of each year, or about 4% to 10% of our original carried amounts. The reserve development for each of 2006 by 1.0% and .7%, respectively, forthrough 2008 was less than 3% of our personal auto products and by 4.0% and 7.7% for our commercial auto products.

original carried reserves.

Although the detail is not presented in the table on page 10,9, we also re-estimate the reinsurance recoverablesrecoverable on unpaid losses.losses each year. The top of the table shows the amount of reinsurance recoverable on unpaid losses that we had at the end of the calendar year, while the bottom shows the reserves re-estimated based on development in subsequent years. For example, at December 31, 2006,2008, we estimated our reinsurance recoverablesrecoverable on unpaid losses to be $361.4$244.5 million. During 2007,2009, these reserves developed unfavorably by $3.7$274.1 million, bringing the re-estimated reinsurance recoverablesrecoverable on unpaid losses to $365.1$518.6 million, as shown at the bottom of the table.

Over the last ten years, we experienced unfavorable development in our reinsurance recoverables on unpaid losses. This development primarily reflects our claims organization re-evaluating Michigan personal injury protection claims that require lifetime reserve estimates. As a result, we increased both our direct reserves and corresponding reinsurance recoverables, since these claims are reinsured through the Michigan Catastrophic Claims Association (MCCA) state-mandated plan. The MCCA is funded through an assessment that insurance companies collect from policyholders in the state; therefore, our exposure to losses from the failure of this reinsurer is minimal.

The Analysis of Loss and Loss Adjustment Expenses Development table on page 109 is constructed from Schedule P, Part-1, from the Consolidated Annual Statements of Progressive’s insurance subsidiaries, as filed with the state insurance departments.

(d) Financial Information About Geographic Areas.

Progressive operates throughout the United States.

States and began operating in Australia in December 2009. The amount of Australian revenues and assets is insignificant.

(e) Available Information.

Our Web site is located at progressive.com. As soon as reasonably practicable, we make all documents that we file with, or furnish to, the SEC, including our reports on Form 10-K, Form 10-Q, and Form 8-K, and any amendments to these reports, available free of charge via our Web site at progressive.com/investors. These reports are also available on the SEC’s Web site: http://www.sec.gov.

11

10


ITEM 1A. RISK FACTORS
ITEM 1A.RISK FACTORS

Progressive’s business involves various risks and uncertainties, certain of which are discussed in this section. Management divides these risks into threefour broad categories in assessing how they may affect our financial condition and operating results, as well as our ability to achieve our business objectives:

Insurance Risks –risks associated with assuming, or indemnifying for, the losses of, or liabilities incurred by, policyholders

Operating Risksare those stemming from external or internal events or circumstances that directly or indirectly may affect our insurance operations.
Investing Risksare uncertainties relating to the performance and preservation of our investment portfolios. Unlike most other risks, the actual development of an investment risk factor (such as interest rates going down or up) may result in either an increase or decrease in the value of investments we hold.
Financing Risksgenerally relate to our ability to obtain capital, when necessary, to pay or otherwise perform our obligations, including obligations under any debt instruments issued, and to earn the cost of equity capital.

Operating Risks –the risks stemming from external or internal events or circumstances that directly or indirectly affect our insurance operations

Market Risks –changes in the value of invested assets from a variety of factors, including interest rate movements, market price fluctuations, credit spread widening, risk premium pricing, liquidity difficulties, foreign exchange rate changes, and the performance of an individual issuer or a market sector, and

Credit Risks – the risks that a counter-party to a transaction will fail to perform according to the terms and conditions of a contract, as well as our ability to obtain capital when necessary, pay or otherwise satisfy our obligations when due, and earn the cost of equity capital.

Although we have organized risks generally according to these categories in the discussion below, it should be noted that many of the risks may have ramifications in more than one category. For example, although presented as an Operating Risk below, stategovernmental regulation of insurance companies may also affectaffects our investing and financing activities. Similarly, while setting insurance rates, establishing loss reservesactivities, which are addressed separately under Market Risks and adjusting claims are properly discussed as OperatingCredit Risks errors in these disciplines may have an impact on the investing and financing areas as well.below. The categories, therefore, should be viewed as a starting point for understanding the significant risks facing us and not as a limitation on the potential impact of the matters being discussed.

This information should be considered carefully together with the other information contained in this report and in the other reports and materials filed by us with the SEC, as well as news releases and other information publicly disseminated by us from time to time.

Additional

It should be noted that our business and that of other insurers may be adversely affected by a downturn in general economic conditions and other forces beyond our control. Issues such as unemployment rates, sales of new vehicles, inflation or deflation, stock market valuations, interest rates, consumer confidence and construction spending, among a host of other factors, will have a bearing on the amount of insurance that is purchased by consumers and small businesses. In addition, other risks and uncertainties not presently known to us or that we currently believe to be immaterial may also adversely affect our business. If any such risks or uncertainties, or any of the following risks or uncertainties, develop into actual events, thiswe could haveexperience a materially adverse effect on our business, financial condition, cash flows, or results of operations. In that case, the market price of our common shares or debt securities could decline materially.

I.OperatingInsurance Risks

We compete in the automobile insurance and other property-casualty markets, which are highly competitive.
We face vigorous competition from large, well-capitalized national companies and smaller regional insurers. Other large national and international insurance or financial services companies also may enter these markets in the future. Many of these companies may have greater financial, marketing and management resources than we have. In addition, competitors may offer consumers combinations of auto policies and other insurance products or financial services that we do not offer. We could be adversely affected by the failure to generate new business, or to retain a sufficient percentage of our current customers, as a result of competitors offering similar insurance products at lower prices or offering bundled products or services and by other competitor initiatives.
In recent years, the highly competitive nature of the automobile insurance industry has been evidenced, in part, by declining premium rates for many consumers, including our own recent rate reductions. Among other factors, these price decreases have been driven primarily by decreasing frequency trends (i.e., less accidents per insurance policy), which have not been fully offset by increases in severity (i.e., amounts paid per accident). This very competitive environment has in turn resulted in lower operating income and revenue growth rates for us. We cannot predict whether these trends will continue, but if they do, our growth rates at a 96 combined ratio may become pressured.

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From time to time, we undertake strategic initiatives to maintain and improve our competitive position in auto insurance markets. Based on a culture that encourages innovation, these strategies at times involve significant departures from our, and/or our competitors’, then-current or historical modes of doing business. As such, our innovations may entail a degree of risk and may not ultimately achieve anticipated business goals. In addition, these initiatives may be subject to challenge by regulators or private litigants and may disrupt our relationships with certain of our customers and producers (i.e., agents and brokers). If we are unable successfully to develop, plan and implement our strategic initiatives in these competitive, regulatory and legal environments, or if we are unable to identify effective strategies in the first instance to maintain or enhance our competitive position, our business could be materially adversely affected.
Similarly, we undertake distinctive advertising campaigns, and other efforts to improve brand recognition, generate new business and increase the retention of our current customers. If these campaigns or efforts are unsuccessful or are less effective than those of competitors, our business could be materially adversely affected. We believe that improving the effectiveness of our advertising campaigns relative to those of our competitors is particularly important given the recent increases in advertising and marketing efforts within the automobile insurance market.
The highly competitive nature of the markets in which we compete could also result in the failure of one or more major competitors. In the event of a failure of a major insurer, we could be adversely affected, as our company and other insurance companies may be required under state-mandated plans to absorb the losses of the failed insurer, and we could be faced with an unexpected surge in new business from the failed insurer’s former policyholders.
Our ability to attract, develop and retain talented employees, managers and executives, and to maintain appropriate staffing levels, is critical to our success.
Our success depends on our ability to attract, develop and retain talented employees, including executives and other key managers. Our loss of certain key officers and employees or the failure to attract and develop talented new executives and managers could have a materially adverse effect on our business.
In addition, we must forecast volume and other factors in changing business environments (for multiple business units and in many geographic markets) with reasonable accuracy and adjust our hiring programs and employment levels accordingly. Our failure to recognize the need for such adjustments, or our failure or inability to react appropriately on a timely basis, could lead either to over-staffing (which would adversely affect our cost structure) or under-staffing (impairing our ability to service our ongoing and new business) in one or more business units or locations. In either such event, our financial results and customer relationships could be materially adversely affected.
We further believe that our success depends, in large part, on our ability to maintain and improve the staffing models and employee culture that we have developed over the years. Our ability to do so may be impaired as a result of litigation against us, legislation or regulations at the state or federal level or other factors in the employment marketplace. In such events, the productivity of certain of our workers could be adversely affected, which could lead to an erosion of our operating performance and margins.
The Progressive Corporation and its insurance subsidiaries are subject to a variety of complex federal and state laws and regulations.
Progressive’s insurance businesses operate in a highly regulated environment. Our insurance subsidiaries are subject to regulation and supervision by state insurance departments in all 50 states and the District of Columbia, each of which has a unique and complex set of laws and regulations. In addition, certain federal laws impose additional requirements on businesses, including insurers. Our insurance subsidiaries’ ability to comply with these laws and regulations at reasonable costs, and to obtain necessary regulatory action in a timely manner, is and will continue to be critical to our success.
Certain states impose restrictions on, or require prior regulatory approval of, various actions by regulated insurers, which may adversely affect our insurance subsidiaries’ ability to operate, innovate and obtain necessary rate adjustments in a timely manner. Our compliance efforts are further complicated by changes in laws or regulations applicable to insurance companies (such as, in recent years, legislative and regulatory initiatives concerning the

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use of nonpublic consumer information and related privacy issues, the use of credit scoring in underwriting and efforts to freeze, set or roll back insurance premium rates or limit the rate of return that an insurance company may earn). Insurance laws and regulations may limit our insurance subsidiaries’ ability to underwrite and price risks accurately, prevent our subsidiaries from obtaining timely rate changes to recognize increased or decreased costs, restrict our subsidiaries’ ability to discontinue unprofitable businesses or exit unprofitable markets or prevent insurers from terminating policies under certain circumstances. In addition, compliance with insurance-related laws and regulations often results in increased administrative costs to our insurance subsidiaries. These costs, in turn, may adversely affect our profitability or our ability or desire to grow our business in the applicable jurisdictions.
The failure to comply with these laws and regulations, or the alleged failure to so comply, by us or other companies in the insurance, financial services or related industries, also could result in actions or investigations by regulators, state attorneys general or other law enforcement officials. For example, in recent years, several states have included us in document and information requests relating to investigations into the relationships between insurers and brokers and agents, allegations of bid rigging by certain brokers and related matters, although we have not been notified that we are the target of any such investigation. Such actions and investigations, and any determination that we have not complied with an applicable law or regulation, could potentially lead to fines and penalties, adverse publicity and damage to our reputation in the marketplace, and in extreme cases, revocation of a subsidiary’s authority to do business in one or more jurisdictions. In addition, The Progressive Corporation and its subsidiaries could face individual and class action lawsuits by its insureds and other parties for alleged violations of certain of these laws or regulations.
New legislation or regulations may be adopted in the future which could adversely affect our operations or ability to write business profitably in one or more states. In addition, from time to time, the United States Congress and certain federal agencies investigate the current condition of the insurance industry to determine whether federal regulation is necessary. We are unable to predict whether any such laws will be enacted and how and to what extent such laws and regulations would affect our businesses.
State insurance regulation may create risks and uncertainties for Progressive’s insurance subsidiaries in other ways as well. For further information on these risks and uncertainties, see the “Insurance Regulation” discussion beginning on page 5 of this report.
Lawsuits challenging our business practices, and those of our competitors and other companies, are pending and more may be filed in the future.
The Progressive Corporation and/or its subsidiaries are named as defendants in putative class action and other lawsuits challenging various aspects of the subsidiaries’ business operations, and such litigation may arise in the future concerning similar or other business practices. These lawsuits include cases alleging damages as a result of our subsidiaries’ use of after-market parts; total loss evaluation methodology; use of credit in underwriting and related requirements under the federal Fair Credit Reporting Act; methods used for evaluating and paying certain bodily injury, personal injury protection and medical payment claims; other claims handling procedures; interpretations of the provisions of our insurance policies; and policy implementation and renewal procedures, among other matters. From time to time, we also may be involved in litigation or other disputes alleging that our subsidiaries’ business practices or systems violate the patent, trademark or other intellectual property rights of third parties. Additional litigation may be filed against us concerning our employment-related practices, medical malpractice and other general liability causes of action arising from our operations. In addition, lawsuits have been filed, and other lawsuits may be filed in the future, against our competitors and other businesses, and although we are not a party to such litigation, the results of those cases may create additional risks for, and/or impose additional costs and/or limitations on, our subsidiaries’ business operations.
Lawsuits against us often seek significant monetary damages. Moreover, as courts resolve individual or class action litigation in insurance or related fields, a new layer of court-imposed regulation could emerge, resulting in material increases in our costs of doing business.
Litigation is inherently unpredictable. Except to the extent we have established reserves with respect to particular lawsuits that are currently pending against us, we are unable to predict the effect, if any, that these pending or future lawsuits may have on our business, operations, profitability or financial condition. For further information

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on pending litigation, seeNote 11 — Litigation, beginning on page App.-A-24 of the Annual Report, which is included as Exhibit 13 to this Form 10-K.
Our success depends on our ability to underwrite risks accurately and to charge adequate rates to policyholders.

Our financial condition, cash flows, and results of operations depend on our ability to underwrite and set rates accurately for a full spectrum of risks. The role of the pricing function is to ensure that rates are adequate to generate sufficient premium to pay losses, loss adjustment expenses, and underwriting expenses, and to earn a profit.

Pricing involves the acquisition and analysis of historical accident and loss data, and the projection of future accident trends, loss costs and expenses, and inflation trends, among other factors, for each of our products in multiple risk tiers and many different markets. As a result, our ability to price accurately is subject to a number of risks and uncertainties, including, without limitation:

the availability of sufficient reliable data

the availability of sufficient reliable data,
uncertainties inherent in estimates and assumptions, generally,
our ability to conduct a complete and accurate analysis of available data,
our ability to timely recognize changes in trend and to predict both the severity and frequency of losses with reasonable accuracy,
our ability to predict changes in certain operating expenses with reasonable certainty,
the development, selection and application of appropriate rating formulae or other pricing methodologies,
our ability to innovate with new pricing strategies, and the success of those innovations,
our ability to predict policyholder retention accurately,
unanticipated court decisions, legislation or regulatory action,
ongoing changes in our claim settlement practices,
changing driving patterns,
unexpected changes in the medical sector of the economy, including medical costs, and
unanticipated changes in auto repair costs, auto parts prices and used car prices.

uncertainties inherent in estimates and assumptions, generally

our ability to conduct a complete and accurate analysis of available data

our ability to timely recognize changes in trend and to predict both the severity and frequency of future losses with reasonable accuracy

our ability to predict changes in certain operating expenses with reasonable accuracy

the development, selection, and application of appropriate rating formulae or other pricing methodologies

our ability to innovate with new pricing strategies, and the success of those innovations

our ability to implement rate changes and obtain any required regulatory approvals on a timely basis

our ability to predict policyholder retention accurately

unanticipated court decisions, legislation, or regulatory action

the occurrence and severity of catastrophic events, such as hurricanes, hail storms, other severe weather, and terrorist events

understanding the impact of ongoing changes in our claim settlement practices

changing driving patterns

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unexpected changes in the medical sector of the economy, including medical costs, and

unanticipated changes in auto repair costs, auto parts prices, and used car prices.

The realization of one or more of such risks may result in our pricing being based on stale, inadequate or inaccurate data or inappropriate analyses, assumptions, or methodologies, and may cause us to estimate incorrectly future changes in the frequency or severity of claims. As a result, we could underprice risks, which would negatively affect our underwriting profit margins, or we could overprice risks, which could reduce our volume and competitiveness. In either event, our operating results, financial condition, and cash flows could be materially adversely affected. In addition, underpricing insurance policies over time could erode the capital position of one or more of our insurance subsidiaries, constraining our ability to write new business.

Our growth trends have been and could continue to be impacted by reduced accident frequency trends.
Auto accident frequency has steadily declined since 2000. Although not conclusive, several contributors to reduced frequency include improved vehicle safety, road design and driver education as well as the increased price of gasoline which, along with other factors, may affect consumers’ driving habits. These frequency trends have led us, and most competitors, to lower our insurance premiums, which in turn has adversely impacted our recent premium growth rates. We are not able to predict whether frequency will continue to decline, stabilize or return to increasing trends more consistent with the periods prior to 2000. If the recent trend continues, however, declining auto accident frequency, if not offset by an increase in severity, could continue to pressure premium growth rates and potentially lead to a long-term reduction in the amount of premiums written in the auto insurance industry, thus directly affecting our ability to grow our auto insurance business revenues.

Our success depends on our ability to establish accurate loss reserves and to adjust claims accurately.reserves.

Our financial statements include loss reserves, which represent our best estimate of the amounts that the subsidiaries ultimately will ultimately pay on claims that have been incurred, and the related costs of adjusting those claims, as of the date of the financial statements. There is inherent uncertainty in the process of establishing property and casualty loss reserves, which can arise from a number of factors, including:

the availability of sufficient reliable data,
the difficulty in predicting the rate and direction of changes in frequency and severity trends in multiple markets,

the availability of sufficient, reliable data

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the difficulty in predicting the rate and direction of changes in frequency and severity trends, including the effects of future inflation rates, in multiple markets


unexpected changes in medical and auto repair costs

unanticipated changes in governing statutes and regulations

new or changing interpretations of insurance policy provisions by courts

unexpected changes in medical and auto repair costs,
unanticipated changes in governing statutes and regulations,
new or changing interpretations of insurance policy provisions by courts,
inconsistent decisions in lawsuits regarding coverage and changing theories of liability,
ongoing changes in our claim settlement practices,
the accuracy of our estimates of the frequency or severity of claims that have been incurred but not reported as of the date of the financial statements,
the accuracy and adequacy of actuarial techniques and databases used in estimating loss reserves, and
the accuracy of estimates of total loss and loss adjustment expenses as determined by our employees for different categories of claims.

inconsistent decisions in lawsuits regarding coverage and changing theories of liability

the effects of ongoing changes in our claim settlement practices

the accuracy of our estimates regarding claims that have been incurred but not reported as of the date of the financial statements

the accuracy and adequacy of actuarial techniques and databases used in estimating loss reserves, and

the accuracy and timeliness of estimates of total loss and loss adjustment expenses as determined by our employees for different categories of claims.

As a result of these and other risks and uncertainties, the ultimate paid losses and loss adjustment expenses may deviate, perhaps substantially, from point-in-time estimates of such losses and expenses, as reflected in the loss reserves included in our financial statements. Consequently, ultimate losses paid could materially exceed loss reserves and have a materially adverse effect on our results of operations, liquidity, or financial position. Further information on our loss reserves can be found in the “Liability for Property-Casualty Losses and Loss Adjustment Expenses” discussion beginning on page 8 of this report, as well as our “Report on Loss Reserving Practices,” which was filed with the SEC on Form 8-K on June 28, 2007.

Likewise,25, 2009.

Our insurance operating results may be materially adversely affected by severe weather conditions or other catastrophic events.

Catastrophes can be caused by natural events, such as hurricanes, tornadoes, windstorms, earthquakes, hailstorms, severe winter weather and fires, or other events, such as explosions, terrorist attacks, riots, and hazardous material releases. The extent of insured losses from a catastrophe is a function of both our total net insured exposure in the area affected by the event and the nature and severity of the event. When they occur with enough severity, our financial performance, cash flows, and results of operations could be materially adversely affected.

The incidence and severity of catastrophes are inherently unpredictable. In addition, changing climate conditions may increase the frequency of natural disasters such as hurricanes, tornadoes, other storms and fires, and we will continue to monitor and assess scientific information relating to such developments. We use catastrophe modeling tools to help manage our exposures to such events, but those tools are based on historical data and other assumptions that may provide projections that are materially different from the actual events. As a result, increased levels of hurricanes and other storms could have a material and adverse effect on our insurance operating results.

II.Operating Risks

We compete in the automobile insurance and other property-casualty markets, which are highly competitive.

We face vigorous competition from large, well-capitalized national and international companies, as well as smaller regional insurers. Other large national and international insurance or financial services companies also may enter these markets in the future. Many of these companies have substantial resources, experienced management, and sophisticated marketing, underwriting, and pricing strategies. Our business focuses on insurance for personal autos and recreational vehicles and on commercial auto policies for small businesses. Competitors may offer consumers combinations of auto policies and other insurance products or financial services that we do not offer. We could be adversely affected by the failure to generate new business, or to retain a sufficient percentage of our current customers, as a result of competitors offering similar insurance products at lower prices or

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offering bundled products or services and by other competitor initiatives. The automobile insurance industry is a relatively mature industry, in which brand recognition, operational effectiveness (including, for example, rate and claim-paying accuracy, customer experience, and application of information technology), pricing, scale, and cost control are major competitive factors.

Historically, the auto insurance industry has been known as a cyclical industry, which has been defined by periods of relatively strong profitability being followed by increased pricing competition among insurers. This price competition, which is sometimes referred to as a “soft market,” can adversely affect revenue and profitability levels. Unexpected increases in the insurers’ underlying costs (such as vehicle repair costs, medical costs, and the expenses to resolve claims) can further reduce profits or result in underwriting losses. As the insurers recognize this situation (which can occur at different times for different companies), the historical reaction has been for insurers to raise their rates (sometimes referred to as a “hard market”) in an attempt to restore profit to acceptable levels. As more insurers react in this way, profit levels in the industry may increase to a point where some insurers begin to lower their rates, starting the cycle over again. In the past, this cycle has generally played out over a number of years. We cannot determine whether such cyclicality is currently impacting the auto insurance market, nor can we predict whether it will do so in the future.

The highly competitive nature of the insurance marketplace could result in the consolidation of our competition, or in the failure of one or more competitors. The concentration of premium volume in a reduced number of major competitors could significantly alter the competitive landscape in ways that cannot be predicted, but which may or may not be favorable for Progressive’s business prospects at that time. On the other hand, in the event of a failure of a major insurer, we could be adversely affected, as our company and other insurance companies may be required under the laws of various jurisdictions to absorb the losses of the failed insurer, and we could be faced with an unexpected surge in new business from the failed insurer’s former policyholders, which could strain our service capabilities in the near term.

Our success depends on the ability to innovate effectively, respond to our competitors’ initiatives, and efficiently manage complexity.

From time to time, we undertake strategic initiatives to maintain and improve our competitive position in auto insurance markets. Based on a culture that encourages innovation, these strategies at times involve significant departures from our, and/or our competitors’, then-current or historical modes of doing business, and these changes must be instituted in the context of a complicated regulatory environment. As such, our innovations may entail a degree of complexity and risk that makes their implementation a challenge and our efforts may not ultimately achieve anticipated business goals. In addition, these initiatives may disrupt our relationships with certain of our customers and producers (i.e., agents and brokers). Our ability to develop and implement such strategic initiatives that are accepted and valued by our customers and create a sustainable advantage is critical, however, to maintaining or enhancing our competitive position; if we fail to do so, our business could be materially adversely affected.

At the same time, innovations by competitors or other market participants may increase the level of competition in the industry. This can include product, pricing, or marketing innovations, new or improved services, technology advances, or new modes of doing business that enhance the customer’s ability to shop and compare prices from multiple companies, among other initiatives. Our ability to react to such advances and then navigate the new competitive environment is also important to our success.

The fast pace of change and innovation in our businesses, combined with ongoing technological, regulatory, and other developments, results in significant levels of complexity in our products and in the systems and processes we use to run our business. The complexity, in turn, leads to the increased possibility of error in executing business strategies, as well as difficult management decisions regarding the allocation of available resources (such as IT resources) for multiple potential initiatives or projects. Our inability to manage this complexity effectively, to allocate and prioritize appropriately our resources, or to prevent errors could result in substantially increased costs, liability to third parties, regulatory investigations and sanctions, poor customer experiences, and damage to our brand.

We must develop and maintain a brand that is recognized and trusted by consumers.

It is critical to our business that consumers recognize and trust the Progressive brand. We undertake distinctive advertising and marketing campaigns and other efforts to improve brand recognition, generate new business, and increase the retention of our current customers. We believe that improving the effectiveness of our advertising and marketing campaigns relative to those of our competitors is particularly significant given the importance of brand and reputation in the marketplace and the continuing high level of advertising and marketing efforts, and related expenditures, within the automobile insurance market. If these campaigns or efforts are unsuccessful or are less effective than those of competitors, our business could be materially adversely affected.

Our brand could also be adversely affected by incidents that reflect negatively on our company. These situations might include, among others, failing to protect sensitive customer information, errors in handling a customer’s policy, inappropriate handling of claims of policyholders or other parties, inability to service outstanding policies or write new business due to systems failures, facility shut-downs or other causes, litigation or regulatory actions challenging our business practices, and actions by unrelated businesses that we have introduced to our customers to provide insurance products that we do not offer, and many of the other matters that are discussed in these Risk Factors.

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Our ability to attract, develop, and retain talented employees, managers, and executives, and to maintain appropriate staffing levels, is critical to our success.

Our success depends on our ability to attract, develop, and retain talented employees, including executives and other key managers. Our loss of certain key officers and employees, or the failure to attract and develop talented new executives and managers with diverse backgrounds and experiences, could have a materially adverse effect on our business.

In addition, we must forecast volume and other factors in changing business environments (for multiple business units and in many geographic markets) with reasonable accuracy and adjust our hiring and training programs and employment levels accordingly. Our failure to recognize the need for such adjustments, or our failure or inability to react appropriately on a timely basis, could lead either to over-staffing (which would adversely affect our cost structure) or under-staffing (impairing our ability to service our ongoing and new business) in one or more business units or locations. In either such event, our financial results, customer relationships, and brand could be materially adversely affected.

We further believe that our success depends, in large part, on our ability to maintain and improve the staffing effectiveness and employee culture that we have developed over the years. Our ability to do so may be impaired as a result of litigation against us, other judicial decisions, legislation or regulations, or other factors in the employment marketplace. In such events, the productivity of certain of our workers and the efficiency of our operations could be adversely affected, which could lead to an erosion of our operating performance and margins.

The Progressive Corporation and its insurance subsidiaries are subject to a variety of complex laws and regulations.

Progressive’s insurance businesses operate in a highly regulated environment. Our insurance subsidiaries are subject to regulation and supervision by state insurance departments in all 50 states, the District of Columbia and, beginning in December 2009, Australia, each of which has a unique and complex set of laws and regulations. In addition, certain federal laws impose additional requirements on businesses, including insurers. Our insurance subsidiaries’ ability to comply with these laws and regulations at reasonable costs, and to obtain necessary regulatory action in a timely manner, is and will continue to be critical to our success.

Most jurisdictions impose restrictions on, or require prior regulatory approval of, various actions by regulated insurers, which may adversely affect our insurance subsidiaries’ ability to operate, innovate, and obtain necessary rate adjustments in a timely manner. Our compliance efforts are further complicated by changes in laws or regulations applicable to insurance companies, such as, in recent years, legislative and regulatory initiatives concerning the use of nonpublic consumer information and related privacy issues, the use of credit scoring in underwriting, and efforts to freeze, set, or roll back insurance premium rates or limit the rate of return that an insurance company may earn. Insurance laws and regulations may limit our insurance subsidiaries’ ability to underwrite and price risks accurately, prevent our subsidiaries from obtaining timely rate changes to recognize increased or decreased costs, restrict our subsidiaries’ ability to discontinue unprofitable businesses or exit unprofitable markets, prevent insurers from terminating policies under certain circumstances, prescribe the form and content of certain disclosures and notices to policyholders, and dictate the types of investments that an insurance company may hold. In addition, laws in certain jurisdictions mandate that insurance companies pay assessments arising in a number of circumstances, including to pay claims upon the insolvency of other insurance companies or to cover losses in government-provided insurance programs for high risk auto and homeowners coverages. Compliance with insurance-related laws and regulations often results in increased costs, which can be substantial, to our insurance subsidiaries. These costs, in turn, may adversely affect our profitability or our ability or desire to grow our business in the applicable jurisdictions.

The failure to comply with this complex variety of laws and regulations, or an alleged failure to so comply, by us or other companies in the insurance, financial services, or related industries, also could result in actions or investigations by regulators, state attorneys general, or other law enforcement officials. Such actions and investigations, and any determination that we have not complied with an applicable law or regulation, could potentially lead to fines and penalties, adverse publicity and damage to our reputation in the marketplace, and in extreme cases, revocation of a subsidiary’s authority to do business in one or more jurisdictions. In addition, The Progressive Corporation and its subsidiaries could face individual and class action lawsuits by insureds and other parties for alleged violations of certain of these laws or regulations.

New legislation or regulations may be adopted in the future which could adversely affect our operations or ability to write business profitably in one or more jurisdictions. In addition, from time to time, the United States Congress and certain federal agencies investigate the current condition of the insurance industry to determine whether federal regulation is necessary. We are unable to predict whether any such laws will be enacted and how and to what extent such laws and regulations would affect our businesses.

Insurance regulation may create risks and uncertainties for Progressive’s insurance subsidiaries in other ways as well. For further information on these risks and uncertainties, see the “Insurance Regulation” discussion beginning on page 5 of this report.

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Our success depends on our ability to adjust claims accurately.

We must accurately evaluate and pay claims that are made under our insurance policies. Many factors can affect our ability to pay claims accurately, including the training, experience, and skill of our claims representatives, the extent of and our ability to recognize fraudulent or inflated claims, the claims organization’s culture, and the effectiveness of our management, our ability to develop or select and implement appropriate procedures, technologies, and systems to support our claims functions, and the success of our concierge-level claims services program. Our failure to pay claims fairly, accurately, and in a timely manner, or to deploy claims resources appropriately, could result in unanticipated costs to us, lead to material litigation, undermine customer goodwill and our reputation in the marketplace, and impair our brand image and, as a result, materially adversely affect our competitiveness, financial results, prospects, and liquidity.

Our financial performanceLawsuits challenging our business practices, and those of our competitors and other companies, are pending and more may be materially adversely affected by severe weather conditionsfiled in the future.

The Progressive Corporation and/or its subsidiaries are named as defendants in class action and other lawsuits challenging various aspects of the subsidiaries’ business operations. Other such litigation may arise in the future concerning similar or other catastrophic losses.

Catastrophes canbusiness practices. These lawsuits include cases alleging damages as a result of our subsidiaries’ use of credit in underwriting and related requirements under the U.S. federal Fair Credit Reporting Act; methods used for evaluating and paying certain bodily injury, personal injury protection, and medical payment claims; other claims handling procedures; challenges to our direct repair program and service center program; interpretations of the provisions of our insurance policies; and policy implementation and renewal procedures, among other matters. From time to time, we also may be caused byinvolved in litigation or other disputes alleging that our subsidiaries’ business practices or systems violate the patent, trademark, or other intellectual property rights of third parties. Additional litigation may be filed against us concerning our employment-related practices, allegations of medical or attorney malpractice, and other general liability causes of action arising from our operations. In addition, lawsuits have been filed, and other lawsuits may be filed in the future, against our competitors and other businesses, and although we are not a party to such litigation, the results of those cases may create additional risks for, and/or impose additional costs, and/or limitations on, our subsidiaries’ business operations.

Lawsuits against us often seek significant monetary damages. Moreover, as courts resolve individual or class action litigation in insurance or related fields, a new layer of court-imposed regulation could emerge, resulting in material increases in our costs of doing business.

Litigation is inherently unpredictable. Except to the extent we have established reserves with respect to particular lawsuits that are currently pending against us, we are unable to predict the effect, if any, that these pending or any future lawsuits may have on our business, operations, profitability, or financial condition. For further information on pending litigation, seeNote 12 – Litigation in our Annual Report, which is included as Exhibit 13 to this Form 10-K.

Our business depends on the secure and uninterrupted operation of our facilities, systems, and business functions, including our information technology and other business systems.

Our business is highly dependent upon our employees’ ability to perform, in an efficient and uninterrupted manner, necessary business functions (such as Internet support and 24-hour call centers), processing new and renewal business, and processing and paying claims and other obligations. Our facilities and systems could become unavailable, inoperable, or otherwise impaired from a variety of causes, including, without limitation, natural events, such as hurricanes, tornadoes, windstorms, earthquakes, hailstorms, severe winter weather and fires, or other events, such as explosions, terrorist attacks, riots, hazardous material releases, medical epidemics, utility outages, or interruptions of data processing and storage systems and communications facilities. The extent of insured losses fromLikewise, we could experience a catastrophe is a function of both our total net insured exposure in the area affected by the event and the nature and severity of the event. In addition, our business could be further impaired if a significant portion of our businessfailure or systems were shut down by, or if we were unable to gain access to certain of our facilities as a result of, such an event. Most of our past catastrophe-related claims have resulted from severe storms, as evidenced recently by the active hurricane seasons in 2004 and 2005. The incidence and severity of catastrophes are inherently unpredictable. When they occur with enough severity, our financial performance, cash flows and results of operations could be materially adversely affected.

Our business depends on the uninterrupted operation of our facilities, systems and business functions, including our information technology and other business systems.
Our business is highly dependent upon our employees’ ability to perform, in an efficient and uninterrupted fashion, necessary business functions, such as Internet support and 24-hour call centers, processing new and renewal business, and processing and paying claims. A shut-down of, or inability to access, one or more of our facilities, a power outage, or a failurecorruption of one or more of our information technology, telecommunications, or other systems for any reason,various reasons, including failures that might occur as existing systems are replaced or upgraded,upgraded.

The shut-down or unavailability of one or more of our systems or facilities for any reason could significantly impair our ability to perform suchcritical business functions on a timely basis. In addition, because our information technology and telecommunications systems interface with and depend on third-party systems, we could experience service denials if demand for such service exceeds capacity or a third-party system fails or experiences an interruption. If sustained or repeated, such a business interruption, system failure, or service denial could result in a deterioration of our ability to write and process new and renewal business, provide customer service, pay claims in a timely manner, or perform other necessary business functions. This could result in a materially adverse effect on our business results, prospects, and liquidity.

liquidity, as well as damage to customer goodwill.

16Our business is highly dependent on access to, and the performance of, the financial markets to provide us with the ability to liquidate securities and transfer or receive funds on a timely basis. Disruptions in financial markets, or an interruption or breakdown in the federal wire transfer systems, could limit our ability to meet payment obligations. A mismatch or timing difference between our cash inflows and our cash needs, or the inability to convert investment securities into cash when needed, could also adversely affect our ability to make timely payments.

15


A security breach of our computer systems or other operations could also interrupt or damage our operations,operations; infect, corrupt, or destroy data or systems; subject us to liability if confidential customer information is misappropriated,misappropriated; and significantly damage our reputation. Despite the implementation of security measures, including hiring an independent firm to perform intrusion vulnerability testing of our computer systems, these systems may be vulnerable to physical or electronic break-ins, computer viruses, programming errors, insider threats, attacks by third parties, or similar disruptive problems. Any compromise of security could deter people from entering into transactions that involve transmitting confidential information to our systems, which could have a material adverse effect on our business.

We rely heavily on credit card acceptance for premium payment and settlement of claims deductibles. Data security standards for merchants and service providers that accept credit card payments are prescribed by the PCIPayment Card Industry Security Standards Council (PCI), an independent body formed by an association of the major credit card vendors. These standards are intended to promote a common set of data security measures to help ensure the safe handling of sensitive information by companies accepting credit card payments. At year end 2007,Satisfaction of the PCI standards does not ensure that sensitive information will be maintained on a secure basis, but it is required to do business with the credit card companies. In September 2009, an independent organization recognized by PCI for such purposes certified Progressive as being in compliance with the current PCI standards. The PCI data security standards, however, will likely evolve over time to address emerging payment security risks and other issues, requiring additional compliance efforts by us and recertification of our processes. Our intention is to maintain compliance with PCI’s data security standards. The failure to do so could result in contractual fines or disruption of our ability to receive credit card payments.

II.

III.InvestingMarket Risks

The performance of our fixed-income and equity investment portfolios is subject to a variety of investment risks.

Our investment portfolio is comprised principally of fixed-income securities and common equities. Our fixed-income portfolio is actively managed by our investment group and includes short-term investments, fixed-maturity securities, and preferred stocks. The performance of the fixed-income portfolio is subject to a number of risks, including:

 

Interest rate risk the risk of adverse changes in the value of fixed-income securities as a result of increases in the market interest rates, which is the most significant risk to the fixed-income portfolio.rates.

 
 

CreditInvestment credit risk the risk that the value of certain investments may become impaireddecrease in value due to the deterioration in financial condition of, or the liquidity available to, one or more issuers of those instruments and, ultimately,securities or, in the case of asset-backed securities, due to the deterioration of the loans or other assets that underlie the securities, which, in each case, also includes the risk of permanent loss in the event of default by an issuer.loss.

 
 

Concentration risk the risk that the portfolio may be too heavily concentrated in the securities of one or more issuers, sectors, or industries, which could result in a significant decrease in the value of the portfolio in the event of a deterioration of the financial condition, performance, or outlook of those issuers, sectors, or industries.

 
 

Prepayment or extension risk (applicable to certain securities in the portfolio, such as residential mortgage-backed securities) the risk that, as interest rates change, the principal of such securities may be repaid earlier than anticipated, or that a security may not be redeemed when anticipated, adversely affecting the value of, or income from, such securities and the portfolio.portfolio by investing at less attractive rates.

Liquidity risk – the risk that we will not be able to convert investment securities into cash on favorable terms and on a timely basis, or that we will not be able to sell them at all, when we desire to do so. Disruptions in the financial markets, or a lack of buyers for the specific securities that we are trying to sell, could prevent us from liquidating securities or cause a reduction in prices to levels that are not acceptable to us.

In addition, the success of our investment strategies and asset allocations in the fixed-income portfolio may vary depending on the market environment. The fixed-income portfolio’s performance also may be adversely impacted if, among other factors: there is a lack of transparency regarding the underlying businesses of the issuers of the securities that we purchase; credit ratings assigned to such securities by nationally recognized credit rating agencies are based on incomplete information or prove unwarranted; or our risk mitigation strategies are ineffective for the applicable market conditions.

The common equity portfolio, which is managed by a third party to track the Russell 1000 index, is subject to general movements in the values of equity markets and to the changes in the prices of the securities we hold. An investment that is designed to track an index, such as the Russell 1000, does not reduce the risks inherent in equity investing and is not necessarily less risky than other equity investment strategies. Equity markets, sectors, industries, and individual securities may be subject to high volatility and to long periods of high volatility.depressed or declining valuations, and also may be subject to some of the same risks that affect our fixed-income portfolio, discussed above. For example, a rapid rise in interest rates may cause equity prices to fall, particularly those of interest-sensitive companies. In addition, even though the Russell 1000 index is broadly diversified, significant portions of the index may be concentrated in one or more sectors, such as the financial services industry, which may adversely affect the performance of our common equity portfolio when such a sector underperforms. A decline in the aggregate value of the equities that make up the index would be expected to result in a commensurate decline both in the value of our common equity portfolio.

In addition, bothportfolio and in our capital.

16


Both the fixed-income and the common equity portfolios are also subject to risks inherent in the nation’s and world’s capital markets. The functioning of those markets, the values of the investments we hold and our ability to liquidate investments on favorable terms on short noticethem may be adversely affected if those markets are disrupted or otherwise affected by significant negative factors, including, without limitation:

local, national, or international events, such as regulatory changes, power outages, system failures, wars, or terrorist attacks recessions

a recession, depression, or depressions, other adverse developments in either the U.S. or other economies that adversely affects the value of securities held in our portfolios

financial weakness or failure of one or more financial institutions that play a prominent role in securities markets or act as a counterparty for various financial instruments, such as derivative transactions, which could further disrupt the markets or cause us to incur losses if counterparties to one or more of our transactions should default

inactive markets for specific kinds of securities, or for the securities of certain issuers or in certain sectors, which could result in decreased valuations and impact our ability to sell a specific security or a group of securities at a reasonable price when desired

the failure, or perceived failure, of governmental attempts to stabilize specific companies or groups of companies through capital injections, to shore up markets, or otherwise to spur economic recovery or growth, or the failure or refusal of a government to engage in such efforts

a significant change in inflation expectations, or the onset of deflation or stagflation, and

a significant devaluation of governmental or private sector credit, currencies or financial markets, or other factors or events.events

17


If the fixed-income or equity portfolios, or both, were to be impaired bysuffer a decrease in value due to market, sector, or issuer-specific conditions to a substantial degree, our liquidity, financial position, and financial results could be materially adversely affected. Under these circumstances, our income from these investments could be materially reduced, and declines in the value of certain securities could further reduce our reported earnings and capital levels. A decrease in value of an insurance company’s investment portfolio could also put the subsidiary at risk of failing to satisfy regulatory minimum capital requirements.requirements and could limit the subsidiary’s ability to write new business. If we, at that time, are unable to supplement the subsidiary’s capital from The Progressive Corporation’s other assets or by issuing debt or equity securities on acceptable terms, our business could be materially adversely affected.

SeeManagement’s Discussion and Analysis of Financial Condition and Results of Operations, beginning on page App.-A-30 of thein our Annual Report, which is included as Exhibit 13 to this Form 10-K, for additional discussion of the composition of our investment portfolio as of December 31, 2009 and on currentthe market risk associated with our investment portfolio.

III.

IV.FinancingCredit Risks

Our financial condition may be adversely affected if one or more parties with which we enter into significant contracts become insolvent, experience other financial hardship, or default in the performance of contractual obligations.

Our business is dependent on the performance by third parties of their responsibilities under various contractual or service relationships. These include, for example, contracts for the acquisitions of goods and services (such as telecommunications and information technology facilities, equipment and support, and other systems and services that are integral to our operations), private labeling arrangements, and arrangements for transferring certain of our risks (including reinsurance used by us in connection with certain of our insurance products and our corporate insurance policies). In addition, from time to time, we enter into significant financial transactions, such as derivative instruments, with major banks or other financial institutions. If one or more of these parties were to default in the performance of their obligations under their respective contracts or determine to abandon or terminate support for a system, product, or service that is significant to our business, we could suffer significant financial losses and operational interruptions or other problems, which could in turn adversely affect our financial performance, cash flows, or results of operations and cause damage to our brand and reputation.

Our insurance subsidiaries may be limited in the amount of dividends that they can pay to the holding company, which in turn may limit the holding company’s ability to pay dividends to shareholders, repay indebtedness, or make capital contributions to its other subsidiaries or affiliate.

The Progressive Corporation is a holding company with no business operations of its own. Consequently, if its subsidiaries are unable to pay dividends or make other distributions to The Progressive Corporation, or are able to pay only limited amounts, Progressive may be unable to pay dividends to shareholders, make payments on its indebtedness, meet its other obligations, repurchase its common shares, or make capital contributions to or otherwise fund its subsidiaries or affiliate. Each insurance subsidiary’s ability to pay dividends to the holding company may be limited by one or more of the following factors:

Insurance regulatory authorities require insurance companies to maintain specified minimum levels of statutory capital and surplus

17


State insurance regulatory authorities require insurance companies to maintain specified minimum levels of statutory capital and surplus.
State regulations restrict the amounts available for distribution based on either net income or surplus availability of the insurance company.
Competitive pressures require our insurance subsidiaries to maintain financial strength ratings.
In certain jurisdictions, prior approval must be obtained from state regulatory authorities for the insurance subsidiaries to pay dividends or make other distributions to affiliated entities, including the holding company.

Insurance regulations restrict the amounts available for distribution based on either net income or surplus of the insurance company

Competitive pressures require our insurance subsidiaries to maintain high financial strength ratings

In certain jurisdictions, prior approval must be obtained from regulatory authorities for the insurance subsidiaries to pay dividends or make other distributions to affiliated entities, including the parent holding company

Further information on state insurance laws and regulations which may limit the ability of our insurance subsidiaries to pay dividends can be found in Item 5(c), “Dividends,” beginning on page 21 of this report.

If we fail to maintain sufficient capital to support our business, our financial condition and our ability to grow could be adversely affected.

We intend to maintain capital levels as necessary to pay all claims and other business expenses, to support the growth of our insurance businesses, to provide for additional protection against possible large, unexpected losses, and to provide the necessary resources to pay dividends, repurchase stock, and fund corporate opportunities. The appropriate level of capital at any time is estimated by management based, in part, on current and anticipated business results and growth prospects, and projections of the levels of capital needed to protect us against unexpected events within a confidence level prescribed by management. The amount of capital that we seek to maintain is driven by our assessment of potential exposures and correlations to our underwriting, investing, and operating risks, including those discussed in these Risk Factors. The estimates for unexpected events are internally produced and are the result of extensive analysis and modeling of the types and magnitude of risks that we are likely to face. While our techniques for estimating our capital needs are continually enhanced, our ability to predict accurately the nature, size, and scope of unexpected events is inherently uncertain.

The amount of capital that we hold at any given time is determined by the performance of our insurance operations and investment results (including investment income, valuation changes in our portfolio, and the realization of any deferred tax benefits), as well as by our capital management activities, such as the payment of cash dividends, repurchases of our common shares, the establishment of credit lines, and the issuance by us of debt, equity, or other securities. If we experience losses in our insurance operations or from our investment portfolio, our capital levels may be reduced, perhaps significantly. If our capital level turns out to be lower than the amount needed at a given time, our financial condition could be materially adversely affected and our ability to grow the insurance business could be constrained until additional sources of capital are found. Such a deterioration of our financial condition could adversely affect the perception of our company by third parties (such as rating agencies, underwriters, institutional and other investors, and our customers), and as a result, our ability to gain access to debt or equity markets at favorable rates could be adversely impacted, and the price of our common shares or debt securities could fall significantly.

In addition, the recoverability of certain of our deferred tax assets is predicated on the market valuation of our invested assets and certain tax planning strategies that, in part, depend on the substantial recovery to original cost for our fixed-income securities and redeemable preferred stocks. Should fair values of such securities decline or not substantially recover in value, a valuation allowance against the related deferred tax assets may become necessary, which would reduce our capital levels.

Our access to capital markets, ability to enter into new financing arrangements, obligations to post collateral under certain derivative contracts, and business operations are dependent on favorable evaluations and ratings by credit and other rating agencies.

Our credit and financial strength is evaluated and rated by various rating agencies, such as Standard & Poor’s, Moody’s Investors Service, Fitch Ratings, and A.M. Best. Progressive and its insurance subsidiaries currently enjoy favorable, stable ratings. Downgrades in our credit ratings could adversely affect our ability to access the capital markets and/or lead to increased borrowing costs in the future (although the interest rates we pay on our current indebtedness would not be affected), as would adverse recommendations by equity analysts at the various brokerage houses and investment firms. Perceptions of our company by investors, producers, other businesses, and consumers could also be significantly impaired. In addition, a downgrade could trigger contractual obligations in certain derivative transactions requiring us to post substantial amounts of collateral, in cash or high-grade assets, for the benefit of the other party to the transaction. Downgrades in the ratings of our insurance subsidiaries could likewise negatively impact our operations, potentially resulting in lower or negative premium growth. In any such event, our financial performance could be materially adversely affected.

The Progressive Corporation’s annual dividend policy will result in a variable payment to shareholders each year, or no payment in some years, and the dividend program ultimately may ultimately be changed.

We have previously announced our intention to pay a dividend to shareholders on an annual basis under a formula that multiplies our annual after-tax underwriting income by a percentage factor (setset by the Board of Directors (20% for each of 20072009 and 2008 at 20%)25% for 2010) and then by the Gainshare factor (determined under our employee Gainsharing (cash bonus) plans based on the operating performance of our principal insurance businesses). To the extent our after-tax comprehensive income which(which includes net investment income, and realized and unrealizedinvestment gains and losses and the change in unrealized investment gains and losses) is less than after-tax underwriting income, no dividend will be payable. For 2007,In 2008, this calculation resulted in no dividend being paid to shareholders, while for 2009 we paid a dividend payment of $.145$.1613 per share which was paid on January 31, 2008.

in February 2010.

18


Because the dividend calculation is performance-based, the amount (if any) to be paid in any particular year may not be subject to accurate prediction and will likely vary, perhaps significantly, from the amounts paid in the preceding year(s). As a result, the amount paid may be inconsistent with some shareholders’ expectations. In addition, although we have announced our intent to repeat the annual dividend in 20082010 (to be paid early in 2009)2011), the dividend, willif any, would not be declared by the Board until December 2008,late 2010 or early 2011, and the Board could decide to alter our policy or not to pay the annual dividend for 20082010 or future years. Such an action by the Board could result from, among other reasons, changes in the insurance marketplace, changes in our performance or capital needs, changes in U.S. federal income tax laws, or disruptions of national or international capital markets, or other events affecting our liquidity or financial position as described above under “Investing Risks.” Any such change could adversely affect investors’ perceptions of the company and the value of, or the total return of an investment in, our stock.

18

common shares or debt securities.


Our financial condition may be adversely affected if one or more parties with which we enter into significant contracts becomes insolvent or experiences other financial hardship.
Our business is dependent on the performance by third parties of their responsibilities under various contractual relationships. These include, for example, contracts for the acquisitions of goods and services (such as telecommunications and information technology equipment and support, and other services that are integral to our operations), joint marketing arrangements and arrangements for transferring certain of our risks (including reinsurance used by us in connection with certain of our insurance products and our corporate insurance policies). If one or more of these parties were to default on the performance of their obligations under their respective contracts or determine to abandon or terminate support for a system, product or service that is significant to our business, we could suffer significant financial losses and operational problems, which could in turn adversely affect our financial performance, cash flows or results of operations and damage to our reputation.
If we fail to maintain sufficient capital to support our business, our financial condition and our ability to grow could be adversely affected.
We intend to maintain capital levels as necessary to pay all claims and other business expenses, to support the growth of our insurance businesses, and to provide for additional protection against possible large, unexpected losses. The level of capital that is retained at any time is determined by management based, in part, on current and anticipated business results and growth prospects, and estimates of the levels of capital needed to protect us against unexpected events within a confidence level prescribed by management. The amount of capital that we maintain is driven by our assessment of potential exposures and correlations to our underwriting, investing and operating risks, including those discussed in these Risk Factors. The estimates for unexpected events are internally produced and are the result of extensive analysis and modeling of the types of risks that we are likely to face. While our techniques for our capital needs are continually enhanced, our ability to predict accurately the nature, size and scope of unexpected events is inherently uncertain. If our capital level turns out to be lower than the amount needed at a given time, our financial condition could be materially adversely affected, our ability to grow the insurance business could be constrained until additional sources of capital are found, and our ability to gain access to debt or equity markets at favorable rates could be adversely impacted.
Our access to capital markets, our financing arrangements and our business operations are dependent on favorable evaluations and ratings by credit and other rating agencies.
Our credit and financial strength is evaluated and rated by various rating agencies, such as Standard & Poor’s (AA+), Moody’s Investors Service (Aa2) and A.M. Best (A+, with one company rated A). Progressive and its insurance subsidiaries currently enjoy favorable, stable ratings. Downgrades in our credit ratings could adversely affect our ability to access the capital markets and/or lead to increased borrowing costs in the future (although the interest rates we pay on our current indebtedness would not be affected). Perceptions of our company by investors, producers, other businesses and consumers could also be significantly impaired. Downgrades in the ratings of our insurance subsidiaries could likewise negatively impact our operations, potentially resulting in lower or negative premium growth. In either event, our financial performance could be materially adversely affected.
We do not manage to short-term earnings expectations; our goal is to maximize the long-term value of the enterprise, which at times may adversely affect short-term results.

We believe that shareholder value will be increased in the long run if we meet or exceed the financial goals and policies that we establish each year. We do not manage our business to maximize short-term stock performance or the amount of the dividend that may be paid under our annual variable dividend policy.policy or otherwise. We report earnings and other operating results on a monthly basis. We also do not provide earnings estimates to the market and do not comment on earnings estimates by analysts. As a result, our reported results for a particular period may vary, perhaps significantly, from investors’ expectations, which could result in significant volatility in the price of our stock price.

common shares or debt securities.

In addition, due to our focus on the long-term value of the enterprise, we may undertake business strategies and establish related financial goals for a specific year that are designed to enhance our longer-term position, while understanding that such strategies may not always similarly benefit short-term performance, such as our annual underwriting profit or earnings per share. Such strategies, for example, may involve a reduction in premiums for certain products or customers, or increases in advertising spend, to support growth or enhance retention of current customers. Consequently, these strategies may adversely affect short-term performance and may result in additional volatility in the price of our stock price.

19

common shares or debt securities.


ITEM 1B. UNRESOLVED STAFF COMMENTS
ITEM 1B.UNRESOLVED STAFF COMMENTS

We currently do not have any unresolved comments from the SEC staff.

19


ITEM 2. PROPERTIES
ITEM 2.PROPERTIES

All of our properties are owned or leased by subsidiaries of The Progressive Corporation. Progressive’s corporate headquarters areis located on a 42-acre parcel in Mayfield Village, Ohio. We also have a 72-acre corporate office complex near the headquarters. Buildings on these two sites contain approximately 1.6 million square feet of office space.

We also own: seven other buildings in Cleveland, Ohio suburbs near the corporate office complexes; four buildings in Tampa, Florida; five buildings in Colorado Springs, Colorado; and a building in each of the following cities: Albany, New York; Ft. Lauderdale, Florida; Plymouth Meeting, Pennsylvania; Tempe, Arizona; and Tigard, Oregon. Two of these buildings are partially leased to non-affiliates. In total, these buildings contain approximately 2.0 million square feet of office, warehouse, and training facility space. These facilities are occupied by our business units or other supporting operations and are not segregated by industry segment.

We also own 57 acres of vacant land in Mayfield Village and 15 acres in Colorado Springs near our corporate facilities, which are available for possible future development.

We own 3740 buildings and lease another 1613 to provide concierge-level claims service at various locations throughout the United States. In addition, the buildingour facility in Tempe, Arizona is also partially used as a claims service center. In total, these additional buildings contain approximately .80.8 million square feet. We will continue to expand this service into 2008 and 2009, with approximately 5 new sites expected to be opened, of which 3 sites will replace existing leased facilities.

We lease approximately 1.2 million square feet of office and warehouse space at various locations throughout the United States, and one location in Australia, for our business units and corporate functions. In addition, we lease approximately 475370 claims offices, consisting of approximately 3.52.8 million square feet, at various locations throughout the United States. These leases are generally short-term to medium-term leases of standard commercial office space.

ITEM 3. LEGAL PROCEEDINGS
ITEM 3.LEGAL PROCEEDINGS

None. For a discussion of litigation we currently face, seeNote 11 —12 - Litigation, beginning on page App.-A-24 of thein our Annual Report, which is included as Exhibit 13 to this Form 10-K.

ITEM 4.REMOVED AND RESERVED

Not applicable.

ITEM 4. SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

There were no matters submitted to a vote of security holders during the fourth quarter of 2007.
EXECUTIVE OFFICERS OF THE REGISTRANT

Incorporated by reference from information with respect to executive officers of The Progressive Corporation and its subsidiaries set forth in Item 10 in Part III of this Form 10-K.

20


PART II

ITEM 5.MARKET FOR REGISTRANT’S COMMON EQUITY, RELATED STOCKHOLDER MATTERS AND ISSUER PURCHASES OF EQUITY SECURITIES

ITEM 5. MARKET FOR REGISTRANT’S COMMON EQUITY, RELATED STOCKHOLDER MATTERS AND ISSUER PURCHASES OF EQUITY SECURITIES

All share and per share amounts in the information provided below have been adjusted for the May 18, 2006, 4-for-1 stock split.
(a) Market Information

Progressive’s Common Shares, $1.00 par value, are traded on the New York Stock Exchange under the symbol PGR. The high and low prices set forth below are as reported on the consolidated transaction reporting system.

                     
                  Dividends
                  Declared
Year Quarter High Low Close Per Share
 
2007  1  $24.75  $20.91  $21.82  $ 
   2   25.16   21.55   23.93   2.0000 
   3   24.10   18.88   19.41    
   4   20.50   17.26   19.16   .1450 
       
      $25.16  $17.26  $19.16  $2.1450 
       
2006  1  $30.09  $25.25  $26.07  $.00750 
   2   27.86   25.25   25.71   .00750 
   3   25.84   22.18   24.54   .00875 
   4   25.54   22.19   24.22   .00875 
       
      $30.09  $22.18  $24.22  $.03250 
       

Year

  Quarter  High  Low  Close  Dividends
Declared
Per Share

2009

  1  $15.24  $9.76  $13.44  $—  
  2   17.00   13.00   15.11   —  
  3   17.50   14.12   16.58   —  
  4   18.10   15.90   17.99   .1613
                  
    $18.10  $9.76  $17.99  $.1613
                  

2008

  1  $19.84  $15.00  $16.07  $—  
  2   21.31   16.11   18.72   —  
  3   20.71   15.70   17.40   —  
  4   17.59   10.29   14.81   —  
                  
    $21.31  $10.29  $14.81  $—  
                  

The closing price of our Common Shares on January 31, 2008,2010, was $18.55.

$16.58.

(b) Holders

There were 3,8573,771 shareholders of record on January 31, 2008.

2010.

(c) Dividends

See the table above for the frequency and amount of cash dividends paid on our Common Shares, $1.00 par value, for the last two years.

During 2006, Progressive’s Board

Progressive maintains a policy of Directors approved a plan to replace our previous quarterly dividend policy withpaying an annual variable dividend beginning in 2007.that, if declared, would be payable shortly after the close of the year. The annual variable dividend will beis based on a formula that multiplies our annual after-tax underwriting income by a target percentage factor and then by a companywide performance factor (known as our Gainshare factor). For 20072008 and 2008,2009, the Board determined the target percentage of after-tax underwriting income to be 20%. The Board increased this target to 25% for 2010. The Gainshare factor can range from zero to two and is determined by comparing operating performance for the year to certain predetermined profitability and growth objectives. The Gainshare factor is also used in connection with our cash bonus program for employees and is approved by the Compensation Committee of the Board annually. Although recalibrated every year, the structure of the Gainsharing program generally remains the same. Our annual variable dividend program is subject to certain limitations. To the extent the Gainshare factor wasis zero or if after-tax comprehensive income (which includes net investment(net income as well as both realized gains and losses andplus the after-tax change in unrealized gains and losses(losses) during the period) wasperiod, among other items) is less than after-tax underwriting income, no annual variable dividend wouldwill be paid. In addition, although it is our intent to calculate an annual dividend based on the formula outlined, the Board could decide to alter our policy, or not to pay the annual dividend for 20082010 or future years, at any time prior to the declaration of the dividend for the year. Such an action by the Board could result from, among other reasons, changes in the insurance marketplace, changes in our performance or capital needs, changes in federal income tax laws, disruptions of national or international capital markets, or other events affecting our business, liquidity, or financial position. In 2007,December 2009, the Board of Directors declared aan annual dividend, which was paid on February 5, 2010 to shareholders of $.1450record at the close of business on January 27, 2010. The amount of the dividend was $0.1613 per common share.

21


In June 2007, the Board also declaredshare, or an extraordinary cash dividend of $2.00 per common share. The extraordinaryestimated $108.5 million in aggregate. However, no dividend was part of a plan to restructure our capital position during the year and is described inManagement’s Discussion and Analysis of Financial Condition and Results of Operations, beginning on page App.-A-30 of the Annual Report, which is included as Exhibit 13 to this Form 10-K.
paid for 2008 because we reported an after-tax comprehensive loss.

To the extent we elect to defer the payment of interest on our 6.70% Fixed-to-Floating Rate Junior Subordinated Debentures due 2067, we may be restricted from declaring any dividends. SeeNote 4 Debtbeginning on page App.-A-15 of thein our Annual Report, which is included as Exhibit 13 to this Form 10-K for further discussion. Our intent is to pay interest on the Debentures as and when due.

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Consolidated statutory policyholders’ surplus was $4.6 billion on December 31, 2007, and $5.0 billion on December 31, 2006.2009, and $4.5 billion on December 31, 2008. At December 31, 2007, $470.22009, $477.7 million of consolidated statutory policyholders’ surplus represented net admitted assets of Progressive’s insurance subsidiaries and affiliate that are required to meet minimum statutory surplus requirements in such entities’ states of domicile. Generally, the net admitted assets of insurance companies that, subject to other applicable insurance laws and regulations, are available for transfer to the parent company cannot include the net admitted assets required to meet the minimum statutory surplus requirements of the states where the companies are licensed. The companies may be licensed in states other than their states of domicile, however, which may have higher minimum statutory surplus requirements. Based on the dividend laws currently in effect, the insurance subsidiaries maycould pay aggregate dividends of $974.6$1,008.5 million in 20082010 without prior approval from regulatory authorities, provided the dividend payments are not within 12 months of previous dividends paid by the applicable subsidiary.

(d) Securities Authorized for Issuance Under Equity Compensation Plans

The following information is set forth with respect to our equity compensation plans at December 31, 2007.

                 
EQUITY COMPENSATION PLAN INFORMATION
  Number of Weighted Cumulative Number of Securities
  Securities to be Average Exercise Number of Remaining Available
  Issued upon Price of Securities for Future Issuance
  Exercise of Outstanding Awarded as Under Equity
Plan Category Outstanding Options Options Restricted Stock Compensation Plans
 
Equity compensation plans approved by security holders:
                
Employee Plans:                
                 
2003 Incentive Plan        8,870,123   11,287,225 
1995 Incentive Plan1
  11,738,502  $7.75   1,402,320    
   
Subtotal Employee Plans  11,738,502   7.75   10,272,443   11,287,225 
   
                 
Director Plans:                
   
2003 Directors Equity Incentive Plan        305,725   1,094,275 
1998 Directors’ Stock Option Plan  628,813   7.97      1,730,708 
   
Subtotal Director Plans  628,813   7.97   305,725   2,824,983 
   
                 
Equity compensation plans not approved by security holders:
                
None                
                 
   
Total  12,367,315  $7.76   10,578,168   14,112,208 
   
2009.

EQUITY COMPENSATION PLAN INFORMATION

Plan Category

  Number of Securities
to be Issued upon
Exercise of
Outstanding Options
  Weighted
Average Exercise
Price of
Outstanding
Options
  Cumulative
Number of
Securities
Awarded as
Restricted Stock
  Number of Securities
Remaining Available
for Future Issuance
Under Equity
Compensation Plans

Equity compensation plans approved by security holders:

        

Employee Plans:

        

2003 Incentive Plan

  —     —    15,981,068  4,753,038

1995 Incentive Plan1 

  5,102,888  $9.31  1,402,320  —  
             

Subtotal Employee Plans

  5,102,888   9.31  17,383,388  4,753,038
             

Director Plans:

        

2003 Directors Equity Incentive Plan

  —     —    540,612  869,871

1998 Directors’ Stock Option Plan1 

  312,545   8.46  —    —  
             

Subtotal Director Plans

  312,545   8.46  540,612  869,871
             

Equity compensation plans not approved by security holders:

        

None

        
             

Total

  5,415,433  $9.26  17,924,000  5,622,909
             

1This plan has

These plans have expired and no further awards may be made thereunder.

22

In January 2010, the Board of Directors approved The Progressive Corporation 2010 Equity Incentive Plan. This new plan, which remains subject to shareholder approval at our upcoming Annual Meeting, authorizes up to 18 million shares for issuance.


(e) Performance Graph

Incorporated by reference from thePerformance Graphon page App.-A-65 of thesection in our Annual Report, which is included as Exhibit 13 to this
Form 10-K.

(f) Recent Sales of Unregistered Securities

None.

22


(g) Share Repurchases

                 
ISSUER PURCHASES OF EQUITY SECURITIES
2007         Total Number of Shares Maximum Number of Shares
Calendar Total Number of Average Price Purchased as Part of Publicly That May Yet Be Purchased
Month Shares Purchased Paid per Share Announced Plans or Programs Under the Plans or Programs
 
October  8,999,722  $18.97   31,136,979   68,863,021 
November  6,060,000   18.24   37,196,979   62,803,021 
December  4,352,130   18.87   41,549,109   58,450,891 
           
Total  19,411,852  $18.72         
           

ISSUER PURCHASES OF EQUITY SECURITIES

2009 Calendar Month

  Total Number of
Shares Purchased
  Average Price
Paid per Share
  Total Number of Shares
Purchased as Part of
Publicly Announced Plans
or Programs
  Maximum Number of Shares
That May Yet Be Purchased
Under the Plans or Programs

October

  2,250,758  $16.38  6,753,234  43,246,766

November

  2,162,717   16.99  8,915,951  41,084,049

December

  781,800   17.38  9,697,751  40,302,249
           

Total

  5,195,275  $16.79    
           

Progressive’s financial policies state that we will repurchase shares to neutralize dilution from equity-based compensation in the year of issuance and to return underleveraged capital to investors. SeeNote 8 —9 - Employee Benefit Plans, “Incentive Compensation Plans,” beginning on page App.-A-18 of thePlans” in our Annual Report, which is included as Exhibit 13 to this Form 10-K, for a summary of our restricted stock grants.

In June 2007,2009, the Board approved an authorization to repurchase up to 10050 million common shares. This Board authorization will expire on June 30, 2009.does not have an expiration date. Shares repurchased under this authorization may be accomplished through open market purchases or otherwise, and may include trading plans entered into with one or more brokerage firms in accordance with Rule 10b5-1 under the Securities Exchange Act of 1934. In August 2007, we entered into a 10b5-1 trading plan to permit, under certain circumstances specifiedthe fourth quarter 2009, all repurchases were accomplished through the open market or in conjunction with our incentive compensation plans at the plan, the repurchase of our common shares during periods that are otherwise restricted under our internal policies. This plan expired in December 2007.

then current market price.

ITEM 6. SELECTED FINANCIAL DATA
ITEM 6.SELECTED FINANCIAL DATA

(millions - except per share amounts)

                     
  For the years ended December 31, 
  2007  2006  2005  2004  2003 
    
Total revenues $14,686.8  $14,786.4  $14,303.4  $13,782.1  $11,892.0 
Net income  1,182.5   1,647.5   1,393.9   1,648.7   1,255.4 
Per share:1
                    
Net income2
  1.65   2.10   1.74   1.91   1.42 
Dividends  2.1450   .0325   .0300   .0275   .0250 
Total assets  18,843.1   19,482.1   18,898.6   17,184.3   16,281.5 
Debt outstanding  2,173.9   1,185.5   1,284.9   1,284.3   1,489.8 

    For the years ended December 31,
   2009  2008  2007  2006  2005

Total revenues

  $14,563.6  $12,840.1  $14,686.8  $14,786.4  $14,303.4

Net income (loss)

   1,057.5   (70.0  1,182.5   1,647.5   1,393.9

Per share:

         

Net income (loss)

   1.57   (.10  1.65   2.10   1.74

Dividends

   .1613   —      2.1450   .0325   .0300

Comprehensive income (loss)

   1,752.2   (614.7  1,071.0   1,853.1   1,347.8

Total assets

   20,049.3   18,250.5   18,843.1   19,482.1   18,898.6

Debt outstanding

   2,177.2   2,175.5   2,173.9   1,185.5   1,284.9

1

All per share amounts were adjusted for the May 18, 2006, 4-for-1 stock split.

2Presented on a

For 2008, amount represents basic earnings per share, since diluted basis.earnings per share was antidilutive due to the net loss for the year.

23


ITEM 7. MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS
ITEM 7.MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

Incorporated by reference fromManagement’s Discussion and Analysis of Financial Condition and Results of Operations, beginning on page App.-A-30 of the in our Annual Report, which is included as Exhibit 13 to this Form 10-K.

ITEM 7A. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK
ITEM 7A.QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

The quantitative and qualitative disclosures about market risk are incorporated by reference from the “Resultssection “IV. Results of Operations Investments” section ofin ourManagement’s Discussion and Analysis of Financial Condition and Results of Operations,as described in Item 7 above. Additional information is incorporated by reference from the “Quantitative Market Risk Disclosures” section beginning on page App.-A-60 of thein our Annual Report, which is included as Exhibit 13 to this Form 10-K.

23


ITEM 8. FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA
ITEM 8.FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA

The Consolidated Financial Statements of Progressive, along with the related notes, supplementary data, and report of the independent registered public accounting firm, are incorporated by reference from theour Annual Report, which is included as Exhibit 13 to this Form 10-K.

ITEM 9. CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND FINANCIAL DISCLOSURE
ITEM 9.CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND FINANCIAL DISCLOSURE

None.

ITEM 9A. CONTROLS AND PROCEDURES
ITEM 9A.CONTROLS AND PROCEDURES

Progressive, under the direction of the Chief Executive Officer and the Chief Financial Officer, has established disclosure controls and procedures that are designed to ensure that information required to be disclosed by us in the reports that we file or submit under the Securities Exchange Act of 1934 is recorded, processed, summarized, and reported within the time periods specified in the Securities and Exchange Commission’s rules and forms. The disclosure controls and procedures are also intended to ensure that such information is accumulated and communicated to our management, including the Chief Executive Officer and the Chief Financial Officer, as appropriate, to allow timely decisions regarding required disclosures.

The Chief Executive Officer and the Chief Financial Officer reviewed and evaluated Progressive’s disclosure controls and procedures as of the end of the period covered by this report. Based on that review and evaluation, the Chief Executive Officer and the Chief Financial Officer concluded that Progressive’s disclosure controls and procedures are effectively serving the stated purposes as of the end of the period covered by this report.

Management’s Report on Internal Control over Financial Reportingis incorporated by reference from page App.-A-28 of theour Annual Report, which is included as Exhibit 13 to this Form 10-K.

The attestation of the registered public accounting firm is incorporated by reference from our Annual Report, which is included as Exhibit 13 to this Form 10-K.

There has been no change in Progressive’s internal control over financial reporting during our most recent fiscal quarter that has materially affected, or is reasonably likely to materially affect, our internal control over financial reporting.

ITEM 9B. OTHER INFORMATION
ITEM 9B.OTHER INFORMATION

None.

24


PART III

ITEM 10. DIRECTORS, EXECUTIVE OFFICERS AND CORPORATE GOVERNANCE
ITEM 10.DIRECTORS, EXECUTIVE OFFICERS AND CORPORATE GOVERNANCE

Information relating to all of the directors, and the individuals who have been nominated for election as directors at the 20082010 Annual Meeting of Shareholders of the Registrant, is incorporated herein by reference from the section entitled “Item 1: Election of Directors” in the Proxy Statement.

Information relating to executive officers of Progressive follows. Unless otherwise indicated, the executive officer has held the position(s) indicated for at least the last five years.

Name

  Age    
    NameAge

Offices Held and Last Five Years’ Business Experience

Glenn M. Renwick

  5254    President and Chief Executive Officer; President, Chairman of the Board and Chief Executive Officer of Progressive Casualty Insurance Company, the principal subsidiary of the Registrant, prior to April 2004

Brian C. Domeck

  
Brian C. Domeck4850    Vice President and Chief Financial Officer beginning in March 2007; Demand Manager forof the Direct Business from April 2003 through December 2006; Senior Controller for the Agency Business prior to April 2003January 2007

Charles E. Jarrett

  
Charles E. Jarrett5052    Vice President, Secretary, and Chief Legal Officer

Thomas A. King

  
Thomas A. King4850    Vice President;President and Treasurer since April 2003; Investment Strategist prior to April 2003

Jeffrey W. Basch

  
Jeffrey W. Basch4951    Vice President and Chief Accounting Officer

John A. Barbagallo

  
John A. Barbagallo4850    Commercial Lines Group President, including Agency Operations, since September 2007; Agency Group President from May 2006 to September 2007; Agency Business General Manager of the Atlantic Region from January 2005prior to May 2006; Agency Business General Manager of the Great Plains Region from March 2003 through December 2004; Director of Product Research and Development for the Agency Business prior to March 20032006

William M. Cody

  47    Chief Investment Officer
William M. Cody

Susan Patricia Griffith

  45    Claims Group President since March 2008; Chief InvestmentHuman Resource Officer since February 2003; Portfolio Manager prior to February 2003March 2008

Valerie Krasowski

  
Susan Patricia Griffith4344    Chief Human Resource Officer since August 2008; Special Lines General Manager from March 2006 to August 2008; Director of Regional Marketing from March 2005 to March 2006; Director of Total Rewards prior to March 2005

John P. Sauerland

  
John P. Sauerland4345    Personal Lines Group President since September 2007; Direct Group President from June 2006 to September 2007; Claims General Manager of the Midwest Region prior to June 2006

Raymond M. Voelker

  
Raymond M. Voelker4446    Chief Information Officer

25


Section 16(a) Beneficial Ownership Reporting Compliance.ComplianceSection. Incorporated by reference from the “Section 16(a) Beneficial Ownership Reporting Compliance” section of the Securities Exchange ActProxy Statement (which can be found in “Security Ownership of 1934, as amended, requires our officersCertain Beneficial Owners and directors, and persons who beneficially own more than 10% of our common shares, if any, to file reports of ownership and changes in ownership of Progressive stock with the Securities and Exchange Commission. Based on our review of Section 16 reports prepared by or furnished to Progressive and representations made by our officers and directors, we believe that all filing requirements were met on a timely basis during 2007.
Management”).

Code of Ethics.Progressive has a Code of Ethics for the Chief Executive Officer, Chief Financial Officer, and other senior financial officers. This Code of Ethics is available without charge, at: progressive.com/governance, or may be requested in print by writing to: The Progressive Corporation, Investor Relations, 6300 Wilson Mills Road, Box W33, Mayfield Village, Ohio 44143.

governance.

We intend to satisfy the disclosure requirements under Item 5.05 of Form 8-K regarding amendments to, and waivers from, the provisions of the foregoing Code of Ethics by posting such information on our Internet Web site at: progressive.com/governance.

Shareholder-Proposed Candidate Procedures.There were no material changes to Progressive’s shareholder-proposed candidate procedures during 2007.2009. The description of those procedures is incorporated by reference from the “Shareholder-Proposed Candidate Procedures” section of the Proxy Statement (which can be found in “Other Board of Directors Information”).

Audit Committee.Incorporated by reference from the “Audit Committee” section of the Proxy Statement (which can be found in “Other Board of Directors Information”).

Financial Expert.Incorporated by reference from the “Audit Committee Financial Expert” section of the Proxy Statement (which can be found in “Other Board of Directors Information”).

ITEM 11. EXECUTIVE COMPENSATION
ITEM 11.EXECUTIVE COMPENSATION

Incorporated by reference from the sections of the Proxy Statement entitled “Compensation Discussion and Analysis,” “Executive Compensation,” “Other Board of Directors Information: Compensation Committee Interlocks and Insider Participation”Participation,” and “Compensation Committee Report.”

ITEM 12. SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT AND RELATED STOCKHOLDER MATTERS
ITEM 12.SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT AND RELATED STOCKHOLDER MATTERS

Incorporated by reference from the section of the Proxy Statement entitled “Security Ownership of Certain Beneficial Owners and Management.”

ITEM 13. CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS, AND DIRECTOR INDEPENDENCE
ITEM 13.CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS, AND DIRECTOR INDEPENDENCE

Incorporated by reference from the section of the Proxy Statement entitled “Other Board of Directors Information” subsections “Board of Directors Independence Standards and Determinations” and “Certain Relationships and Related Transactions.”

ITEM 14. PRINCIPAL ACCOUNTANT FEES AND SERVICES
ITEM 14.PRINCIPAL ACCOUNTANT FEES AND SERVICES

Incorporated by reference from the section of the Proxy Statement entitled “Other Independent Registered Public Accounting Firm Information.”

26


PART IV

ITEM 15.EXHIBITS AND FINANCIAL STATEMENT SCHEDULES

ITEM 15. EXHIBITS AND FINANCIAL STATEMENT SCHEDULES

(a)(1) Listing of Financial Statements

The following consolidated financial statements included in Progressive’s 20072009 Annual Report, which is included as Exhibit 13 to this Form 10-K, are incorporated by reference in Item 8:

Report of Independent Registered Public Accounting Firm

Report of Independent Registered Public Accounting Firm
Consolidated Statements of Income — For the Years Ended December 31, 2007, 2006 and 2005
Consolidated Balance Sheets — December 31, 2007 and 2006
Consolidated Statements of Changes in Shareholders’ Equity — For the Years Ended December 31, 2007, 2006 and 2005
Consolidated Statements of Cash Flows — For the Years Ended December 31, 2007, 2006 and 2005
Notes to Consolidated Financial Statements
Supplemental Information (Unaudited)

Consolidated Statements of Income - For the Years Ended December 31, 2009, 2008, and 2007

Consolidated Balance Sheets - December 31, 2009 and 2008

Consolidated Statements of Changes in Shareholders’ Equity - For the Years Ended December 31, 2009, 2008, and 2007

Consolidated Statements of Cash Flows - For the Years Ended December 31, 2009, 2008, and 2007

Notes to Consolidated Financial Statements

Supplemental Information (Unaudited)

(a)(2) Listing of Financial Statement Schedules

The following financial statement schedules, Report of Independent Registered Public Accounting Firm and Consent of Independent Registered Public Accounting Firm are included in Item 15(c):

Schedule I - Summary of Investments - Other than Investments in Related Parties

Schedule I — Summary of Investments — Other than Investments in Related Parties
Schedule II — Condensed Financial Information of Registrant
Schedule III — Supplementary Insurance Information
Schedule IV — Reinsurance
Schedule VI — Supplemental Information Concerning Property-Casualty Insurance Operations
Report of Independent Registered Public Accounting Firm on Financial Statement Schedules
Consent of Independent Registered Public Accounting Firm
No other schedules are required to be filed herewith pursuant to Article 7 of Regulation S-X.

Schedule II - Condensed Financial Information of Registrant

Schedule III - Supplementary Insurance Information

Schedule IV - Reinsurance

Schedule VI - Supplemental Information Concerning Property-Casualty Insurance Operations

Report of Independent Registered Public Accounting Firm on Financial Statement Schedules

Consent of Independent Registered Public Accounting Firm

No other schedules are required to be filed herewith pursuant to Article 7 of Regulation S-X.

(a)(3) Listing of Exhibits

See exhibit index contained herein beginning at page 40. Management contracts and compensatory plans and arrangements are identified in the Exhibit Index as Exhibit Nos.10.2 through 10.72.

10.59.

(b) Exhibits

The exhibits in response to this portion of Item 15 are submitted concurrently with this report.

(c) Financial Statement Schedules

27


SCHEDULE I — SUMMARY OF INVESTMENTS OTHER THAN INVESTMENTS IN RELATED PARTIES

THE PROGRESSIVE CORPORATION AND SUBSIDIARIES

(millions)

             
  December 31, 2007
          Amount At
          Which Shown
          In The
Type of Investment Cost Fair Value Balance Sheet
       
Available-for-sale            
Fixed maturities1:
            
Bonds:            
United States Government and government agencies and authorities $1,166.7  $1,207.1  $1,207.1 
States, municipalities and political subdivisions  3,706.3   3,745.1   3,745.1 
Foreign government obligations  29.9   30.2   30.2 
Public utilities  20.0   19.9   19.9 
Corporate and other debt securities  1,055.0   1,058.5   1,058.5 
Asset-backed securities  2,503.6   2,511.6   2,511.6 
Redeemable preferred stock  654.1   612.5   612.5 
       
Total fixed maturities  9,135.6   9,184.9   9,184.9 
       
             
Equity securities:            
Common stocks:            
Public utilities  90.6   159.0   159.0 
Banks, trusts and insurance companies  260.7   358.9   358.9 
Industrial, miscellaneous and all other  1,009.7   1,809.6   1,809.6 
Nonredeemable preferred stocks  2,578.1   2,270.3   2,270.3 
       
Total equity securities  3,939.1   4,597.8   4,597.8 
       
             
Short-term investments:            
Other short-term investments  382.4   382.4   382.4 
       
             
Total investments $13,457.1  $14,165.1  $14,165.1 
       
1Includes $53.8 million of gains on our open interest rate swap positions. Also includes $34.1 million of collateral, in the form of Treasury Notes that were delivered to the counterparty on our credit default swaps. For further information, seeNote 2 — Investments, beginning on page App.-A-11 of the Annual Report, which is included as Exhibit 13 to this Form 10-K.

   December 31, 2009

Type of Investment

  Cost  Fair Value  Amount At
Which Shown
In The
Balance Sheet

Available-for-sale

      

Fixed maturities:

      

Bonds:

      

United States Government and government agencies and authorities

  $4,939.6  $4,817.5  $4,817.5

States, municipalities, and political subdivisions

   1,974.2   2,024.0   2,024.0

Public utilities

   78.8   78.9   78.9

Corporate and other debt securities

   1,167.2   1,203.6   1,203.6

Asset-backed securities

   2,885.9   2,832.7   2,832.7

Redeemable preferred stock

   671.3   606.7   606.7
            

Total fixed maturities

   11,717.0   11,563.4   11,563.4
            

Equity securities:

      

Common stocks:

      

Public utilities

   53.5   68.2   68.2

Banks, trusts, and insurance companies

   84.5   109.3   109.3

Industrial, miscellaneous, and all other

   460.4   638.7   638.7

Nonredeemable preferred stocks

   665.4   1,255.8   1,255.8
            

Total equity securities

   1,263.8   2,072.0   2,072.0
            

Short-term investments

   1,078.0   1,078.0   1,078.0
            

Total investments

  $14,058.8  $14,713.4  $14,713.4
            

Progressive did not have any securities of any one issuer with an aggregate cost or fair value exceeding 10% of total shareholders’ equity at December 31, 2007.

2009.

28


SCHEDULE II – CONDENSED FINANCIAL INFORMATION OF REGISTRANT
CONDENSED STATEMENTS OF INCOME
THE PROGRESSIVE CORPORATION (PARENT COMPANY)
(millions)
             
  Years Ended December 31,
  2007 2006 2005
       
Revenues            
Dividends from subsidiaries* $1,507.7  $1,635.5  $1,625.9 
Intercompany investment income*  92.6   85.9   33.9 
       
   1,600.3   1,721.4   1,659.8 
       
             
Expenses            
Interest expense  114.1   81.3   85.6 
Deferred compensation1
  (2.7)  (4.4)  6.6 
Other operating costs and expenses  4.7   3.0   2.3 
       
   116.1   79.9   94.5 
       
             
Income before income taxes and other items below  1,484.2   1,641.5   1,565.3 
Income tax provision (benefit)  (9.0)  1.7   (21.5)
       
Net income – parent company only  1,493.2   1,639.8   1,586.8 
Net income (loss) of subsidiaries after current year dividend distributions  (310.7)  7.7   (192.9)
       
             
Net income – consolidated $1,182.5  $1,647.5  $1,393.9 
   
*Eliminated in consolidation.
1SeeNote 5 — Employee Benefit Planson page 32.
See notes to condensed financial statements.

29


SCHEDULE II – CONDENSED FINANCIAL INFORMATION OF REGISTRANT(Continued)
CONDENSED BALANCE SHEETS
THE PROGRESSIVE CORPORATION (PARENT COMPANY)
(millions)
         
  December 31,
  2007 2006
   
ASSETS        
Investment in non-consolidated affiliates $1.0  $1.0 
Investment in subsidiaries*  5,420.0   5,780.5 
Receivable from investment subsidiary*  1,710.4   2,186.4 
Intercompany receivable*  84.4   109.1 
Income taxes  46.0   7.5 
Other assets  81.3   75.7 
   
TOTAL ASSETS $7,343.1  $8,160.2 
     
         
LIABILITIES AND SHAREHOLDERS’ EQUITY        
Accounts payable and accrued expenses $135.1  $128.1 
Dividend payable  98.6    
Debt  2,173.9   1,185.5 
     
Total liabilities  2,407.6   1,313.6 
     
Shareholders’ equity:        
Common Shares, $1.00 par value (authorized 900.0 shares; issued 798.1 and 798.7, including treasury shares of 117.9 and 50.7)  680.2   748.0 
Paid-in capital  834.8   847.4 
Accumulated other comprehensive income:        
Net unrealized gains on investment in equity securities of consolidated subsidiaries  465.0   596.8 
Net unrealized gains on forecasted transactions  27.8   7.5 
Retained earnings  2,927.7   4,646.9 
     
Total shareholders’ equity  4,935.5   6,846.6 
     
TOTAL LIABILITIES AND SHAREHOLDERS’ EQUITY $7,343.1  $8,160.2 
     
*Eliminated in consolidation.
See notes to condensed financial statements.

30


SCHEDULE II — CONDENSED FINANCIAL INFORMATION OF REGISTRANT(Continued)

CONDENSED STATEMENTS OF CASH FLOWS

INCOME

THE PROGRESSIVE CORPORATION (PARENT COMPANY)

(millions)

             
  Years Ended December 31,
  2007 2006 2005
       
CASH FLOWS FROM OPERATING ACTIVITIES:            
Net income $1,182.5  $1,647.5  $1,393.9 
Adjustments to reconcile net income to net cash provided by operating activities:            
Net (income) loss of subsidiaries after current year dividend distributions  310.7   (7.7)  192.9 
Amortization of stock-based compensation  1.7   1.6   1.1 
Changes in:            
Intercompany receivable or payable  24.7   (22.1)  126.0 
Accounts payable and accrued expenses  4.3   5.1   18.0 
Income taxes  (38.5)  19.0   (116.5)
Tax benefit from exercise/vesting of stock-based compensation1
        41.2 
Other, net  (3.2)  (9.6)  (11.3)
       
Net cash provided by operating activities  1,482.2   1,633.8   1,645.3 
             
CASH FLOWS FROM INVESTING ACTIVITIES:            
Additional investments in equity securities of consolidated subsidiaries  (36.9)  (176.1)  (158.9)
Received from (paid to) investment subsidiary  476.0   (200.3)  (1,024.1)
   
Net cash provided by (used in) investing activities  439.1   (376.4)  (1,183.0)
             
CASH FLOWS FROM FINANCING ACTIVITIES:            
Proceeds from exercise of stock options  30.8   43.3   44.2 
Tax benefit from exercise/vesting of stock-based compensation1
  15.5   38.8    
Proceeds from debt  987.3       
Payment of debt     (100.0)   
Dividends paid to shareholders  (1,406.5)  (25.0)  (23.7)
Acquisition of treasury shares  (1,548.4)  (1,214.5)  (482.8)
       
Net cash used in financing activities  (1,921.3)  (1,257.4)  (462.3)
       
Change in cash         
Cash, beginning of year         
       
Cash, end of year $  $  $ 
       

   Years Ended December 31, 
    2009  2008  2007 

Revenues

    

Dividends from subsidiaries*

  $1,230.6  $300.5  $1,507.7 

Intercompany investment income*

   8.5   41.3   92.6 
             

Total revenues

   1,239.1   341.8   1,600.3 
             

Expenses

    

Interest expense

   146.4   146.3   114.1 

Deferred compensation1 

   4.8   (5.7  (2.7

Other operating costs and expenses

   3.3   3.4   4.7 
             

Total expenses

   154.5   144.0   116.1 
             

Income before income taxes and other items below

   1,084.6   197.8   1,484.2 

Income tax provision (benefit)

   (51.6  (36.4  (9.0
             

Net income - parent company only

   1,136.2   234.2   1,493.2 

Net income (loss) of subsidiaries after current year dividend distributions

   (78.7  (304.2  (310.7
             

Net income (loss) - consolidated

  $1,057.5  $(70.0 $1,182.5 
             

*

Eliminated in consolidation.

1Reclassified pursuant to the adoption of SFAS 123(R).

SeeNote 4 – Employee Benefit Plans on page 32.

See notes to condensed financial statements.

31

29


SCHEDULE II — CONDENSED FINANCIAL INFORMATION OF REGISTRANT(Continued)

CONDENSED BALANCE SHEETS

THE PROGRESSIVE CORPORATION (PARENT COMPANY)

(millions)

   December 31, 
   2009  2008 

ASSETS

    

Investment in non-consolidated affiliates

  $1.0  $1.0 

Investment in subsidiaries*

   5,680.8   4,873.7 

Receivable from investment subsidiary*

   2,242.2   1,392.7 

Intercompany receivable*

   125.0   103.0 

Income taxes

   36.5   67.6 

Other assets

   65.5   56.1 
         

TOTAL ASSETS

  $8,151.0  $6,494.1 
         

LIABILITIES AND SHAREHOLDERS’ EQUITY

    

Accounts payable and accrued expenses

  $116.7  $103.3 

Dividend payable

   108.5   —    

Debt

   2,177.2   2,175.5 
         

Total liabilities

   2,402.4   2,278.8 
         

Common Shares, $1.00 par value (authorized 900.0 shares; issued 797.8 and 797.9, including treasury shares of 125.2 and 121.4)

   672.6   676.5 

Paid-in capital

   939.7   892.9 

Retained earnings

   3,683.1   2,697.8 

Total accumulated other comprehensive income (loss)

   453.2   (51.9
         

Total shareholders’ equity

   5,748.6   4,215.3 
         

TOTAL LIABILITIES AND SHAREHOLDERS’ EQUITY

  $8,151.0  $6,494.1 
         

*Eliminated in consolidation.

See notes to condensed financial statements.

30


SCHEDULE II — CONDENSED FINANCIAL INFORMATION OF REGISTRANT (Continued)

CONDENSED STATEMENTS OF CASH FLOWS

THE PROGRESSIVE CORPORATION (PARENT COMPANY)

(millions)

   Years Ended December 31, 
   2009  2008  2007 

CASH FLOWS FROM OPERATING ACTIVITIES:

    

Net income (loss)

  $1,057.5  $(70.0 $1,182.5 

Adjustments to reconcile net income (loss) to cash provided by operating activities:

    

Net (income) loss of subsidiaries after current year dividend distributions

   78.7   304.2   310.7 

Amortization of stock-based compensation

   1.8   1.8   1.7 

Changes in:

    

Intercompany receivable

   (22.0  (18.6  24.7 

Accounts payable and accrued expenses

   12.5   (31.2  4.3 

Income taxes

   31.1   (21.6  (38.5

Other, net

   (5.6  27.4   (3.2
             

Net cash provided by operating activities

   1,154.0   192.0   1,482.2 
             

CASH FLOWS FROM INVESTING ACTIVITIES:

    

Additional investments in equity securities of consolidated subsidiaries

   (152.4  (270.1  (36.9

Received from (paid to) investment subsidiary

   (849.5  317.7   476.0 
             

Net cash provided by (used in) investing activities

   (1,001.9  47.6   439.1 
             

CASH FLOWS FROM FINANCING ACTIVITIES:

    

Proceeds from exercise of stock options

   18.8   27.0   30.8 

Tax benefit from exercise/vesting of stock-based compensation

   9.7   11.1   15.5 

Proceeds from debt

   —      —      987.3 

Dividends paid to shareholders

   —      (98.3  (1,406.5

Acquisition of treasury shares

   (180.6  (179.4  (1,548.4
             

Net cash used in financing activities

   (152.1  (239.6  (1,921.3
             

Change in cash

   —      —      —    

Cash, beginning of year

   —      —    �� —    
             

Cash, end of year

  $—     $—     $—    
             

See notes to condensed financial statements.

31


SCHEDULE II — CONDENSED FINANCIAL INFORMATION OF REGISTRANT (Continued)

NOTES TO CONDENSED FINANCIAL STATEMENTS

The accompanying condensed financial statements of The Progressive Corporation (parent company) should be read in conjunction with the consolidated financial statements and notes thereto of The Progressive Corporation and subsidiaries’ Annual Report to Shareholders, which is included as Exhibit 13 to this Form 10-K.

Note 1. Statements of Cash Flows— For the purpose of the Statements of Cash Flows, cash includes only bank demand deposits. The Progressive Corporation does not hold any cash but has unrestricted access to funds maintained in a non-insurance, investment subsidiary to meet its holding company obligations.obligations; at year-end 2009 and 2008, $2.2 billion and $1.0 billion of marketable securities were available in this company. The Progressive Corporation paid income taxes, net of recoverables received, if any, of $461.7 million in 2009, $258.0 million in 2008, and $526.0 million in 2007, $739.0 million in 2006 and $767.0 million in 2005, respectively. Total interest paid was $144.7 million in both 2009 and 2008, and $110.1 million in 2007, $81.3 million in 2006 and $85.0 million in 2005.2007. Non-cash activity includes declared but unpaid dividends, the liability for deferred restricted stock compensation (prior to the adoption of SFAS 123(R)) and the contribution from The Progressive Corporation of its common shares to certain subsidiaries, subject to restricted stock awards granted to employees.

The Progressive Corporation effected a 4-for-1 stock split in the form of a stock dividend to shareholders on May 18, 2006. We reflected the issuance of the additional common shares by transferring $585.9 million from retained earnings to the common stock account. All share, per share and equivalent share amounts and stock prices were adjusted to give effect to the split. Treasury shares were not split.

Note 2. Income Taxes— The Progressive Corporation files a consolidated federal income tax return with all subsidiaries and acts as an agent for the consolidated tax group when making payments to the Internal Revenue Service. Income taxes in the accompanying Condensed Balance Sheets are comprised of the parent company’s net deferred tax assets offset by the consolidated group’s net income taxes payable/recoverable. The Progressive Corporation and its subsidiaries have adopted, pursuant to a written agreement, a method of allocating consolidated Federalfederal income taxes. Amounts allocated to the subsidiaries under the written agreement are included in “Intercompany Receivable” in the accompanying Condensed Balance Sheets.

Note 3. Investment in Consolidated Subsidiaries— The Progressive Corporation, through its investment in consolidated subsidiaries, recognizes the changes in unrealized gains (losses) on available-for-sale securities of the subsidiaries. These amounts were:

             
(millions) 2007 2006 2005
       
Increase (decrease) in unrealized gains:            
Available-for-sale: fixed maturities $49.8  $38.2  $(150.7)
equity securities  (252.6)  279.9   81.4 
Deferred income taxes  71.0   (111.4)  24.3 
       
  $(131.8) $206.7  $(45.0)
       
Note 4. Debt— The information relating to debt is incorporated by reference fromNote 4 Debt, beginning on page App.-A-15 of the in our Annual Report, which is included as Exhibit 13 to this Form 10-K.

Note 5.4. Employee Benefit Plans— The information relating to incentive compensation plans and deferred compensation is incorporated by reference fromNote 8 —9 - Employee Benefit Plans, beginning on page App.-A-18 of the in our Annual Report, which is included as Exhibit 13 to this Form 10-K.

32


SCHEDULE III — SUPPLEMENTARY INSURANCE INFORMATION

THE PROGRESSIVE CORPORATION AND SUBSIDIARIES

(millions)

                                         
      Future                      
      policy     Other                
      benefits,     policy         Benefits, Amortization    
  Deferred losses,     claims         claims, of deferred    
  policy claims and     and     Net losses and policy Other Net
  acquisition loss Unearned benefits Premium investment settlement acquisition operating premiums
Segment costs1 expenses1 premiums1 payable1 revenue income1,2 expenses costs expenses written
   
Year ended December 31, 2007:                                        
Personal Lines                 $12,009.0      $8,625.7  $1,183.9  $1,359.3  $11,921.2 
Commercial Auto                  1,846.9       1,288.3   210.5   162.4   1,828.9 
Other indemnity                  21.5       12.2   5.5   4.5   22.4 
   
Total $426.3  $5,942.7  $4,210.4  $  $13,877.4  $668.4  $9,926.2  $1,399.9  $1,526.2  $13,772.5 
                     
                                         
Year ended December 31, 2006:                                        
Personal Lines                 $12,241.0      $8,254.7  $1,231.4  $1,249.6  $12,208.8 
Commercial Auto                  1,851.9       1,129.2   209.8   146.4   1,898.0 
Other indemnity                  25.0       11.0   .7   6.8   25.2 
   
Total $441.0  $5,725.0  $4,335.0  $  $14,117.9  $635.9  $9,394.9  $1,441.9  $1,402.8  $14,132.0 
                     
                                         
Year ended December 31, 2005:                                        
Personal Lines                 $12,069.3      $8,310.3  $1,256.9  $1,168.8  $12,182.9 
Commercial Auto                  1,667.8       1,041.5   190.9   137.4   1,801.2 
Other indemnity                  27.3       13.0   .4   6.0   23.5 
   
Total $444.8  $5,660.3  $4,335.1  $  $13,764.4  $524.6  $9,364.8  $1,448.2  $1,312.2  $14,007.6 
                     

Segment

 Deferred
policy
acquisition
costs
  Future
policy
benefits,
losses,
claims,
and loss
expenses
 Unearned
premiums
 Other
policy
claims
and
benefits
payable
 Premium
revenue
 Net
investment
income1,2
  Benefits,
claims,
losses, and
settlement
expenses
 Amortization
of deferred
policy
acquisition
costs
 Other
operating
expenses
 Net
premiums
written

Year ended

          

December 31, 2009:

          

Personal Lines

     $12,365.9  $8,847.0 $1,171.6 $1,410.2 $12,453.1

Commercial Auto

      1,623.3   1,050.7  187.0  155.8  1,533.9

Other indemnity

      23.6   7.2  6.0  1.7  15.9
                                

Total

 $402.2    $6,653.0  $4,172.9  $—   $14,012.8 $495.9    $9,904.9 $1,364.6 $1,567.7 $14,002.9
                                

Year ended

          

December 31, 2008:

          

Personal Lines

     $11,847.8  $8,716.2 $1,147.9 $1,348.2 $11,878.8

Commercial Auto

      1,762.2   1,290.2  203.3  174.6  1,704.8

Other indemnity

      21.4   8.6  6.9  .6  20.7
                                

Total

 $414.0    $6,177.4  $4,175.9  $—   $13,631.4 $628.9    $10,015.0 $1,358.1 $1,523.4 $13,604.3
                                

Year ended

          

December 31, 2007:

          

Personal Lines

     $12,009.0  $8,625.7 $1,183.9 $1,359.3 $11,921.2

Commercial Auto

      1,846.9   1,288.3  210.5  162.4  1,828.9

Other indemnity

      21.5   12.2  5.5  4.5  22.4
                                

Total

 $426.3   $5,942.7 $4,210.4 $—   $13,877.4 $668.4   $9,926.2 $1,399.9 $1,526.2 $13,772.5
                                

1
1

Progressive does not allocate assets, liabilities, or investment income to operating segments.

2

Excludes net realized gains (losses) on securities.

33


SCHEDULE IV — REINSURANCE

THE PROGRESSIVE CORPORATION AND SUBSIDIARIES

(millions)

                     
          Assumed     Percentage
      Ceded to From     of Amount
      Other Other     Assumed
Year Ended: Gross Amount Companies Companies Net Amount to Net
   
December 31, 2007                    
Premiums earned:                    
Property and liability insurance $14,107.0  $229.6  $  $13,877.4    
           
                     
December 31, 2006                    
Premiums earned:                    
Property and liability insurance $14,386.3  $268.4  $  $14,117.9    
           
                     
December 31, 2005                    
Premiums earned:                    
Property and liability insurance $14,066.2  $301.8  $  $13,764.4    
           

Year Ended:

  Gross
Amount
  Ceded to
Other
Companies
  Assumed
From
Other
Companies
  Net Amount  Percentage
of Amount
Assumed
to Net

December 31, 2009

          

Premiums earned:

          

Property and liability insurance

  $14,199.4  $186.6  $—    $14,012.8  —  
                   

December 31, 2008

          

Premiums earned:

          

Property and liability insurance

  $13,810.1  $178.7  $—    $13,631.4  —  
                   

December 31, 2007

          

Premiums earned:

          

Property and liability insurance

  $14,107.0  $229.6  $—    $13,877.4  —  
                   

34


SCHEDULE VI — SUPPLEMENTAL INFORMATION CONCERNING PROPERTY - CASUALTY

INSURANCE OPERATIONS

THE PROGRESSIVE CORPORATION AND SUBSIDIARIES

(millions)

             
  Losses and Loss Adjustment    
  Expenses Incurred Related to  Paid Losses and Loss 
Year Ended Current Year  Prior Years  Adjustment Expenses 
December 31, 2007 $9,845.9  $80.3  $9,634.6 
          
December 31, 2006 $9,641.8  $(246.9) $9,344.4 
          
December 31, 2005 $9,720.7  $(355.9) $9,000.2 
          

   Losses and Loss Adjustment
Expenses Incurred Related to
  Paid Losses and Loss
Adjustment Expenses

Year Ended

  Current Year  Prior Years  

December 31, 2009

  $10,040.9  $(136.0 $9,714.2
            

December 31, 2008

  $9,981.8  $33.2  $9,737.3
            

December 31, 2007

  $9,845.9  $80.3  $9,634.6
            

Pursuant to Rule 12-18 of Regulation S-X. See Schedule III, page 33, for the additional information required in Schedule VI.

35


Report of Independent Registered Public Accounting Firm on Financial Statement Schedules

To the Board of Directors and Shareholders
of The Progressive Corporation:

Our audits of the consolidated financial statements and of the effectiveness of internal control over financial reporting referred to in our report dated February 27, 2008March 1, 2010 appearing in the 20072009 Annual Report to Shareholders of The Progressive Corporation (which report and consolidated financial statements are incorporated by reference in this Annual Report on Form 10-K) also included an audit of the financial statement schedules listed in Item 15(a)(2) of this Form 10-K. In our opinion, these financial statement schedules present fairly, in all material respects, the information set forth therein when read in conjunction with the related consolidated financial statements.

/s/ PricewaterhouseCoopers LLP

Cleveland, Ohio
February 27, 2008

March 1, 2010

36


Consent of Independent Registered Public Accounting Firm

To the Board of Directors and Shareholders of The Progressive Corporation:

We hereby consent to the incorporation by reference in the Registration Statements on:

Form

  

Filing No.

  

Filing Date

FormFiling No.Filing Date

S-3

  333-143824  June 18, 2007

S-8

  333-104646  April 21, 2003

S-8

  333-104653  April 21, 2003

S-8

  333-41238  July 12, 2000

S-8

  333-51613  May 1, 1998

S-8

  333-25197  April 15, 1997

S-8

  33-57121  December 29, 1994

S-8

  33-64210  June 10, 1993

S-8

  33-51034  August 20, 1992

S-8

  33-38793  February 4, 1991

S-8

  33-37707  November 9, 1990

S-8

  33-33240  January 31, 1990

S-8

  33-16509  August 14, 1987

of The Progressive Corporation of our report dated February 27, 2008March 1, 2010 relating to the financial statements and the effectiveness of internal control over financial reporting, which appears in the Annual Report to Shareholders, which is incorporated in this Annual Report on Form 10-K. We also consent to the incorporation by reference of our report dated February 27, 2008March 1, 2010 relating to the financial statement schedules, which appears in this Form 10-K.

/s/ PricewaterhouseCoopers LLP

Cleveland, Ohio
February 27, 2008

March 1, 2010

37


SIGNATURES

SIGNATURES
Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

 
 THE PROGRESSIVE CORPORATION
March 1, 2010 
February 27, 2008 By: /s/    GLENN M. RENWICK        

Glenn M. Renwick

Glenn M. Renwick 

Director, President, and Chief Executive Officer

Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed below by the following persons on behalf of the registrant and in the capacities and on the dates indicated.

*

Peter B. Lewis

  
           *
Peter B. Lewis

Director, Chairman of the Board

 February 27, 2008March 1, 2010

/s/    GLENN M. RENWICK        

Glenn M. Renwick

  
/s/ Glenn M. Renwick
Glenn M. Renwick

Director, President, and Chief Executive Officer

 February 27, 2008March 1, 2010

/s/    BRIAN C. DOMECK        

Brian C. Domeck

  
/s/ Brian C. Domeck
Brian C. Domeck

Vice President and Chief Financial Officer

 February 27, 2008March 1, 2010

/s/    JEFFREY W. BASCH        

Jeffrey W. Basch

  
/s/ Jeffrey W. Basch
Jeffrey W. Basch

Vice President and Chief Accounting Officer

 February 27, 2008March 1, 2010
           *DirectorFebruary 27, 2008
Charles A. Davis
           *
Stephen R. Hardis
Director February 27, 2008
           *
Bernadine P. Healy, M.D.
Director February 27, 2008
           *
Jeffrey D. Kelly
Director February 27, 2008
           *
Abby F. Kohnstamm
Director February 27, 2008

38


           *
Norman S. Matthews
Director February 27, 2008
           *
Patrick H. Nettles, Ph.D.
Director           February 27, 2008
           *
Donald B. Shackelford
Director February 27, 2008
           *
Bradley T. Sheares, Ph.D.
Director           February 27, 2008

*

Stuart B. Burgdoerfer

  

Director

March 1, 2010

*

Charles A. Davis

Director

March 1, 2010

*

Roger N. Farah

Director

March 1, 2010

*

Lawton W. Fitt

Director

March 1, 2010

*

Stephen R. Hardis

Director

March 1, 2010

*

Bernadine P. Healy, M.D.

Director

March 1, 2010

*

Abby F. Kohnstamm

Director

March 1, 2010

*

Norman S. Matthews

Director

March 1, 2010

*

Patrick H. Nettles, Ph.D.

Director

March 1, 2010

38


*

Donald B. Shackelford

Director

March 1, 2010

*

Bradley T. Sheares, Ph.D.

Director

March 1, 2010

*Charles E. Jarrett, by signing his name hereto, does sign this document on behalf of the persons indicated above pursuant to a powerpowers of attorney duly executed by such persons.

By:  /s/    CHARLES E. JARRETT          March 1, 2010
By: /s/

Charles E. Jarrett

Attorney-in-fact

  February 27, 2008
 

39


EXHIBIT INDEX

Exhibit No.

Under

Reg. S-K,

Item 601

 

Form

10-K

Exhibit

No.

  

Description of Exhibit

  

If Incorporated by Reference, Documents with

Which Exhibit was Previously Filed with SEC

(3)(i)      3.1       

Amended Articles of Incorporation of

The Progressive Corporation (as amended April 18, 2008)

  Quarterly Report on Form 10-Q (filed with SEC on May 6, 2008; Exhibit 3.1 therein)
(3)(ii) 3.2  Code of Regulations of The Progressive Corporation (as amended April 24, 2009)  Quarterly Report on Form 10-Q (filed with SEC on May 11, 2009; Exhibit 3.1 therein)
(4) 4.1  364-Day Secured Liquidity Credit Facility Agreement dated as of December 31, 2008 between The Progressive Corporation and National City Bank  Current Report on Form 8-K (filed with SEC on January 7, 2009; Exhibit 4.1 therein)
(4) 4.2  Amendment No. 1, dated as of December 31, 2009, to 364-Day Secured Liquidity Credit Facility Agreement, dated as of December 31, 2008, between The Progressive Corporation and PNC Bank, National Association (successor in interest to National City Bank)  Current Report on Form 8-K (filed with SEC on January 6, 2010; Exhibit 4.1 therein)
(4) 4.3  Form of 6.375% Senior Notes due 2012, issued in the aggregate principal amount of $350,000,000 under the 1993 Senior Indenture (see exhibit 4.8 below), as amended and supplemented  Annual Report on Form 10-K (filed with SEC on February 28, 2006; Exhibit 4(I) therein)
(4) 4.4  Form of 7% Notes due 2013 issued in the aggregate principal amount of $150,000,000 under the 1993 Senior Indenture, as amended and supplemented  Filed herewith
(4) 4.5  Form of 6 5/8% Senior Notes due 2029, issued in the aggregate principal amount of $300,000,000 under the 1993 Senior Indenture, as amended and supplemented  Filed herewith
(4) 4.6  Form of 6.25% Senior Notes due 2032, issued in the aggregate principal amount of $400,000,000 under the 1993 Senior Indenture, as amended and supplemented  Annual Report on Form 10-K (filed with SEC on February 27, 2008; Exhibit 4.5 therein)
(4) 4.7  Form of 6.70% Fixed-to-Floating Rate Junior Subordinated Debentures due 2067 issued in the aggregate principal amount of $1,000,000,000 under the Junior Subordinated Indenture (see exhibit 4.14 below), as amended and supplemented  Current Report on Form 8-K (filed with SEC on June 22, 2007; Exhibit 4.3 therein)
(4) 4.8  Indenture dated as of September 15, 1993 between The Progressive Corporation and State Street Bank and Trust Company (successor in interest to The First National Bank of Boston), as Trustee (“1993 Senior Indenture”) (including table of contents and cross-reference sheet)  Registration Statement No. 333-48935 (filed with SEC on March 31, 1998; Exhibit 4.1 therein)

40


EXHIBIT INDEX

Exhibit No.

Under

Reg. S-K,

Item 601

 

Form

10-K

Exhibit

No.

  

Description of Exhibit

  

If Incorporated by Reference, Documents with

Which Exhibit was Previously Filed with SEC

(4)      4.9       First Supplemental Indenture dated March 15, 1996 to the 1993 Senior Indenture between The Progressive Corporation and State Street Bank and Trust Company, evidencing the designation of State Street Bank and Trust Company as successor Trustee under the 1993 Senior Indenture  Registration Statement No. 333-01745 (filed with SEC on March 15, 1996; Exhibit 4.2 therein)
(4)   4.10  Second Supplemental Indenture dated February 26, 1999 to the 1993 Senior Indenture between The Progressive Corporation and State Street Bank and Trust Company, as Trustee  Registration Statement No. 333-100674 (filed with SEC on October 22, 2002; Exhibit 4.3 therein)
(4)   4.11  Third Supplemental Indenture dated December 7, 2001 to the 1993 Senior Indenture between The Progressive Corporation and State Street Bank and Trust Company, as Trustee  Registration Statement No. 333-100674 (filed with SEC on October 22, 2002; Exhibit 4.4 therein)
(4)   4.12  Fourth Supplemental Indenture dated November 21, 2002 to the 1993 Senior Indenture between The Progressive Corporation and State Street Bank and Trust Company, as Trustee  Registration Statement No. 333-143824 (filed with SEC on June 18, 2007; Exhibit 4.5 therein)
(4)   4.13  Fifth Supplemental Indenture dated June 13, 2007 to the 1993 Senior Indenture between The Progressive Corporation and U.S. Bank National Association, evidencing the designation of U.S. Bank National Association as successor Trustee under the Senior Indenture  Registration Statement No. 333-143824 (filed with SEC on June 18, 2007; Exhibit 4.6 therein)
(4)   4.14  Junior Subordinated Indenture dated as of June 21, 2007 between The Progressive Corporation and The Bank of New York Trust Company, N.A., Trustee (“Junior Subordinated Indenture”) (including table of contents and cross-reference sheet)  Current Report on Form 8-K (filed with SEC on June 22, 2007; Exhibit 4.1 therein)
(4)   4.15  First Supplemental Indenture dated June 21, 2007 to the Junior Subordinated Indenture between The Progressive Corporation and The Bank of New York Trust Company, N.A., as Trustee  Current Report on Form 8-K (filed with SEC on June 22, 2007; Exhibit 4.2 therein)
(4)   4.16  Replacement Capital Covenant dated June 21, 2007, of The Progressive Corporation  Current Report on Form 8-K (filed with SEC on June 22, 2007; Exhibit 4.4 therein)
(10)(ii) 10.1    Sublease Agreement for Aircraft Hangar dated as of August 21, 2006 between Progressive Casualty Insurance Company and Acme Operating Corporation  Current Report on Form 8-K (filed with SEC on September 20, 2006; Exhibit 10(A) therein)
(10)(iii) 10.2    

The Progressive Corporation 2007

Gainsharing Plan (terminated as of December 31, 2007)

  Annual Report on Form 10-K (filed with SEC on February 28, 2007; Exhibit 10.8 therein)

41


EXHIBIT INDEX

Exhibit No.

Under

Reg. S-K,

Item 601

 

Form

10-K

Exhibit

No.

  

Description of Exhibit

  Charles E. Jarrett
Attorney-in-fact

39


EXHIBIT INDEX
         
Exhibit No. Form    
Under 10-K    
Reg. S-K, Exhibit   If Incorporated by Reference, Documents with
Item 601 No. Description of Exhibit Which Exhibit was Previously Filed with SEC
(3)(i) 3.1  Amended Articles of Incorporation of The Progressive Corporation (as amended April 21, 2006) Quarterly Report on Form 10-Q (filed with SEC on May 4, 2006; Exhibit 3(A) therein)
         
(3)(ii) 3.2  Code of Regulations of The Progressive Corporation (as amended April 15, 2005) Quarterly Report on Form 10-Q (filed with SEC on May 9, 2005; Exhibit 3(A) therein)
         
(4) 4.1  Commercial Note: Demand Line of Credit with National City Bank dated December 13, 2005 Current Report on Form 8-K (filed with SEC on December 13, 2005; Exhibit 4(A) therein)
         
(4) 4.2  Form of 6.375% Senior Notes due 2012, issued in the aggregate principal amount of $350,000,000 under the 1993 Senior Indenture (see exhibit 4.7 below), as amended and supplemented Annual Report on Form 10-K (filed with SEC on February 28, 2006; Exhibit 4(I) therein)
         
(4) 4.3  Form of 7% Notes due 2013 issued in the aggregate principal amount of $150,000,000 under the 1993 Senior Indenture, as amended and supplemented Annual Report on Form 10-K (filed with SEC on March 1, 2005; Exhibit 4(E) therein)
         
(4) 4.4  Form of 6 5/8% Senior Notes due 2029, issued in the aggregate principal amount of $300,000,000 under the 1993 Senior Indenture, as amended and supplemented Annual Report on Form 10-K (filed with SEC on March 4, 2004; Exhibit 4(I) therein)
         
(4) 4.5  Form of 6.25% Senior Notes due 2032, issued in the aggregate principal amount of $400,000,000 under the 1993 Senior Indenture, as amended and supplemented Filed herewith
         
(4) 4.6  Form of 6.70% Fixed-to-Floating Rate Junior Subordinated Debentures due 2067 issued in the aggregate principal amount of $1,000,000,000 under the Junior Subordinated Indenture (see exhibit 4.13 below), as amended and supplemented Current Report on Form 8-K (filed with SEC on June 22, 2007; Exhibit 4.3 therein)

40


EXHIBIT INDEX
         
Exhibit No. Form    
Under 10-K    
Reg. S-K, Exhibit   If Incorporated by Reference, Documents with
Item 601 No. Description of Exhibit Which Exhibit was Previously Filed with SEC
(4) 4.7  Indenture dated as of September 15, 1993 between Progressive and State Street Bank and Trust Company (successor in interest to The First National Bank of Boston), as Trustee (“1993 Senior Indenture”) (including table of contents and cross-reference sheet) Registration Statement No. 333-48935 (filed with SEC on March 31, 1998; Exhibit 4.1 therein)
         
(4) 4.8  First Supplemental Indenture dated March 15, 1996 to the 1993 Senior Indenture between Progressive and State Street Bank and Trust Company, evidencing the designation of State Street Bank and Trust Company as successor Trustee under the 1993 Senior Indenture Registration Statement No. 333-01745 (filed with SEC on March 15, 1996; Exhibit 4.2 therein)
         
(4) 4.9  Second Supplemental Indenture dated February 26, 1999 to the 1993 Senior Indenture between Progressive and State Street Bank and Trust Company, as Trustee Registration Statement No. 333-100674 (filed with SEC on October 22, 2002; Exhibit 4.3 therein)
         
(4) 4.10  Third Supplemental Indenture dated December 7, 2001 to the 1993 Senior Indenture between Progressive and State Street Bank and Trust Company, as Trustee Registration Statement No. 333-100674 (filed with SEC on October 22, 2002; Exhibit 4.4 therein)
         
(4) 4.11  Fourth Supplemental Indenture dated November 21, 2002 to the 1993 Senior Indenture between Progressive and State Street Bank and Trust Company, as Trustee Registration Statement No. 333-143824 (filed with SEC on June 18, 2007; Exhibit 4.5 therein)
         
(4) 4.12  Fifth Supplemental Indenture dated June 13, 2007 to the 1993 Senior Indenture between Progressive and U.S. Bank National Association, evidencing the designation of U.S. Bank National Association as successor Trustee under the Senior Indenture Registration Statement No. 333-143824 (filed with SEC on June 18, 2007; Exhibit 4.6 therein)
         
(4) 4.13  Junior Subordinated Indenture dated as of June 21, 2007 between Progressive and The Bank of New York Trust Company, N.A., Trustee (“Junior Subordinated Indenture”) (including table of contents and cross-reference sheet) Current Report on Form 8-K (filed with SEC on June 22, 2007; Exhibit 4.1 therein)

41


EXHIBIT INDEX
         
Exhibit No. Form    
Under 10-K    
Reg. S-K, Exhibit   If Incorporated by Reference, Documents with
Item 601 No. Description of Exhibit Which Exhibit was Previously Filed with SEC
(4) 4.14  First Supplemental Indenture dated June 21, 2007 to the Junior Subordinated Indenture between Progressive and The Bank of New York Trust Company, N.A., as Trustee Current Report on Form 8-K (filed with SEC on June 22, 2007; Exhibit 4.2 therein)
         
(4) 4.15  Replacement Capital Covenant dated June 21, 2007, of The Progressive Corporation Current Report on Form 8-K (filed with SEC on June 22, 2007; Exhibit 4.4 therein)
         
(10)(ii) 10.1  Sublease Agreement for Aircraft Hangar dated as of August 21, 2006 between Progressive Casualty Insurance Company and Acme Operating Corporation Current Report on Form 8-K (filed with SEC on September 20, 2006; Exhibit 10(A) therein)
         
(10)(iii) 10.2  The Progressive Corporation 2005 Gainsharing Plan Current Report on Form 8-K (filed with SEC on February 1, 2005; Exhibit 10(A) therein)
         
(10)(iii) 10.3  The Progressive Corporation 2006 Gainsharing Plan Current Report on Form 8-K (filed with SEC on February 9, 2006; Exhibit 10(A) therein)
         
(10)(iii) 10.4  Amendment to The Progressive Corporation 2006 Gainsharing Plan Quarterly Report on Form 10-Q (filed with SEC on May 4, 2006; Exhibit 10(A) therein)
         
(10)(iii) 10.5  The Progressive Corporation 2007 Gainsharing Plan Annual Report on Form 10-K (filed with SEC on February 28, 2007; Exhibit 10.8 therein)
         
(10)(iii) 10.6  The Progressive Corporation 2008 Gainsharing Plan Filed herewith
         
(10)(iii) 10.7  2005 Progressive Capital Management Bonus Plan Current Report on Form 8-K (filed with SEC on February 1, 2005; Exhibit 10(C) therein)
         
(10)(iii) 10.8  2006 Progressive Capital Management Bonus Plan Current Report on Form 8-K (filed with SEC on February 9, 2006; Exhibit 10(C) therein)
         
(10)(iii) 10.9  The Progressive Corporation 2004 Executive Bonus Plan Annual Report on Form 10-K (filed with SEC on March 4, 2004; Exhibit 10(J) therein)
         
(10)(iii) 10.10  The Progressive Corporation 2007 Executive Bonus Plan Current Report on Form 8-K (filed with SEC on February 8, 2007; Exhibit 10(A) therein)
         
(10)(iii) 10.11  The Progressive Corporation 2005 Information Technology Incentive Plan Current Report on Form 8-K (filed with SEC on February 1, 2005; Exhibit 10(B) therein)

42


EXHIBIT INDEX
Exhibit No.Form
Under10-K
Reg. S-K,Exhibit

If Incorporated by Reference, Documents with

Item 601No.Description of Exhibit

Which Exhibit was Previously Filed with SEC

(10)(iii) 10.12    10.3      

The Progressive Corporation 2008

Gainsharing Plan (terminated as of December 31, 2008)

Annual Report on Form 10-K (filed with SEC on February 27, 2008; Exhibit 10.6 therein)
(10)(iii)10.4    The Progressive Corporation 2006 Information Technology Incentive2007 Executive Bonus Plan  Current Report on Form 8-K (filed with SEC on February 9, 2006;8, 2007; Exhibit 10(B)10(A) therein)
(10)(iii) 10.1310.5    The Progressive Corporation 2007 Information Technology Incentive Plan (terminated as of December 31, 2007)  Annual Report on Form 10-K (filed with SEC on February 28, 2007; Exhibit 10.16 therein)
(10)(iii) 10.14The Progressive Corporation 1989 Incentive Plan (amended and restated as of April 24, 1992, as further amended on July 1, 1992 and February 5, 1993)Schedule TO (filed with SEC on September 14, 2004; Exhibit (d)(5) therein)
(10)(iii)10.15Form of Non-Qualified Stock Option Agreement under The Progressive Corporation 1989 Incentive Plan (single award)Annual Report on Form 10-K (filed with SEC on February 28, 2006; Exhibit 10(P) therein)
(10)(iii)10.16Form of Non-Qualified Stock Option Agreement under The Progressive Corporation 1989 Incentive Plan (multiple awards)Annual Report on Form 10-K (filed with SEC on February 28, 2006; Exhibit 10(Q) therein)
(10)(iii)10.1710.6    The Progressive Corporation 1995 Incentive Plan  Annual Report on Form 10-K (filed with SEC on February 28, 2006; Exhibit 10(R) therein)
(10)(iii) 10.1810.7    Form of Non-Qualified Stock Option Agreement under The Progressive Corporation 1995 Incentive Plan  Filed herewithAnnual Report on Form 10-K (filed with SEC on February 27, 2008; Exhibit 10.18 therein)
(10)(iii) 10.1910.8    Form of Objective-Based (now known as Performance-Based) Non-Qualified Stock Option Agreement under The Progressive Corporation 1995 Incentive Plan  Annual Report on Form 10-K (filed with SEC on February 28, 2006; Exhibit 10(T) therein)
(10)(iii) 10.2010.9    Form of The Progressive Corporation 1995 Incentive Plan Restricted Stock Award Agreement (Time-Based Award)  Annual Report on Form 10-K (filed with SEC on March 1, 2005; Exhibit 10(T) therein)Filed herewith
(10)(iii) 10.2110.10  The Progressive Corporation 2003 Incentive Plan  Registration Statement No. 333-104646 (filed with SEC on April 21, 2003; Exhibit 4(a) therein)
(10)(iii) 10.2210.11  First Amendment to The Progressive Corporation 2003 Incentive Plan  Current Report on Form 8-K (filed with SEC on February 8, 2007; Exhibit 10(B) therein)

43


EXHIBIT INDEX
Exhibit No.Form
Under10-K
Reg. S-K,ExhibitIf Incorporated by Reference, Documents with
Item 601No.Description of ExhibitWhich Exhibit was Previously Filed with SEC
(10)(iii) 10.2310.12  Second Amendment to The Progressive Corporation 2003 Incentive PlanCurrent Report on Form 8-K (filed with SEC on February 4, 2010; Exhibit 10.1 therein)
(10)(iii)10.13  Form of The Progressive Corporation 2003 Incentive Plan Restricted Stock Award Agreement (Time-Based Award) (for 2003)  Registration Statement No. 333-104646 (filed with SEC on April 21, 2003; Exhibit 4(b) therein)
(10)(iii) 10.2410.14  Form of The Progressive Corporation 2003 Incentive Plan Restricted Stock Award Agreement (Time-Based Award) (for 2004 through February 2007)  Quarterly Report on Form 10-Q (filed with SEC on May 10, 2004; Exhibit 10(A) therein)Filed herewith
(10)(iii) 10.2510.15  Form of The Progressive Corporation 2003 Incentive Plan Restricted Stock Award Agreement (Time-Based Award) (for March 2007 and thereafter)  Current Report on Form 8-K (filed with SEC on March 26, 2007; Exhibit 10.1 therein)
(10)(iii) 10.26Form of The Progressive Corporation 2003 Incentive Plan Restricted Stock Award Agreement (Performance-Based Award) (for 2003)Registration Statement No. 333-104646 (filed with SEC on April 21, 2003; Exhibit 4(c) therein)
(10)(iii)10.2710.16  Form of The Progressive Corporation 2003 Incentive Plan Restricted Stock Award Agreement (Performance-Based Award) (for 2004 through February 2007)  Quarterly Report on Form 10-Q (filed with SEC on May 10, 2004; Exhibit 10(B) therein)Filed herewith

42


EXHIBIT INDEX

Exhibit No.

Under

Reg. S-K,

Item 601

 

Form

10-K

Exhibit

No.

  

Description of Exhibit

  

If Incorporated by Reference, Documents with

Which Exhibit was Previously Filed with SEC

(10)(iii) 10.28    10.17      Form of The Progressive Corporation 2003 Incentive Plan Restricted Stock Award Agreement (Performance-Based Award) (for March 2007 and thereafter)through February 2009)  Current Report on Form 8-K (filed with SEC on March 26, 2007; Exhibit 10.2 therein)
(10)(iii) 10.2910.18  Form of The Progressive Corporation 2003 Incentive Plan Restricted Stock Award Agreement (Performance-Based Award) (for March 2009 through February 2010)Quarterly Report on Form 10-Q (filed with SEC on May 11, 2009; Exhibit 10.2 therein)
(10)(iii)10.19The Progressive Corporation 2010 Equity Incentive PlanCurrent Report on Form 8-K (filed with SEC on February 4, 2010; Exhibit 10.2 therein)
(10)(iii)10.20  The Progressive Corporation 2003 Directors Equity Incentive Plan  Registration Statement No. 333-104653 (filed with SEC on April 21, 2003; Exhibit 4(a) therein)
(10)(iii) 10.3010.21  Amendment No. 1 to The Progressive Corporation 2003 Directors Equity Incentive Plan  Annual Report on Form 10-K (filed with SEC on March 4, 2004; Exhibit 10(V) therein)Filed herewith
(10)(iii) 10.31Form of The Progressive Corporation 2003 Directors Equity Incentive Plan Restricted Stock Award Agreement (for 2003)Registration Statement No. 333-104653 (filed with SEC on April 21, 2003; Exhibit 4(b) therein)
(10)(iii)10.3210.22  Form of The Progressive Corporation 2003 Directors Equity Incentive Plan Restricted Stock Award Agreement (for 2004 and thereafter)  Quarterly Report on Form 10-Q (filed with SEC on May 10, 2004; Exhibit 10(C) therein)

44


EXHIBIT INDEX
Filed herewith
Exhibit No.Form
Under10-K
Reg. S-K,ExhibitIf Incorporated by Reference, Documents with
Item 601No.Description of ExhibitWhich Exhibit was Previously Filed with SEC
(10)(iii) 10.3310.23  The Progressive Corporation Executive Deferred Compensation Plan (2003 Amendment and Restatement)Quarterly Report on Form 10-Q (filed with SEC on May 12, 2003; Exhibit 10(A) therein)
(10)(iii)10.34First Amendment to The Progressive Corporation Executive Deferred Compensation Plan (2003 Amendment and Restatement)  Annual Report on Form 10-K (filed with SEC on March 4, 2004;February 25, 2009; Exhibit 10(Y)10.24 therein)
(10)(iii) 10.3510.24  First Amendment to The Progressive Corporation Executive Deferred Compensation Plan (2003 Amendment and Restatement)Filed herewith
(10)(iii)10.25  Second Amendment to The Progressive Corporation Executive Deferred Compensation Plan (2003 Amendment and Restatement)  Annual Report on Form 10-K (filed with SEC on March 4, 2004; Exhibit 10(Z) therein)Filed herewith
(10)(iii) 10.3610.26  Third Amendment to The Progressive Corporation Executive Deferred Compensation Plan (2003 Amendment and Restatement)  Current Report on Form 8-K (filed with SEC on March 17, 2005; Exhibit 10(A) therein)
(10)(iii) 10.3710.27  Fourth Amendment to The Progressive Corporation Executive Deferred Compensation Plan (2003 Amendment and Restatement)  Current Report on Form 8-K (filed with SEC on December 13, 2005; Exhibit 10(B) therein)
(10)(iii) 10.3810.28  The Progressive Corporation Executive Deferred Compensation Plan (2008 Amendment and Restatement)  Current Report on Form 8-K (filed with SEC on December 20, 2007; Exhibit 10.1 therein)
(10)(iii) 10.3910.29  Form of The Progressive Corporation Executive Deferred Compensation Plan Performance-Based Restricted Stock Deferral Agreement (for 2003)(2010 Amendment and Restatement)  Quarterly Report on Form 10-Q (filed with SEC on May 12, 2003; Exhibit 10(B) therein)Filed herewith

43


EXHIBIT INDEX

Exhibit No.

Under

Reg. S-K,

Item 601

 

Form

10-K

Exhibit

No.

  

Description of Exhibit

  

If Incorporated by Reference, Documents with

Which Exhibit was Previously Filed with SEC

(10)(iii) 10.40Form of The Progressive Corporation Executive Deferred Compensation Plan Deferral Agreement (for 2004)Annual Report on Form 10-K (filed with SEC on March 4, 2004; Exhibit 10(AA) therein)
(10)(iii)10.41    10.30      Form of The Progressive Corporation Executive Deferred Compensation Plan Deferral Agreement (for 2005 and thereafter)through 2009)  Current Report on Form 8-K (filed with SEC on December 10, 2004; Exhibit 10(a) therein)

45


EXHIBIT INDEX
Filed herewith
Exhibit No.Form
Under10-K
Reg. S-K,ExhibitIf Incorporated by Reference, Documents with
Item 601No.Description of ExhibitWhich Exhibit was Previously Filed with SEC
(10)(iii) 10.4210.31  Form of The Progressive Corporation Executive Deferred Compensation Plan Gainsharing/Bonus Deferral Agreement (for 2010 and thereafter)Filed herewith
(10)(iii)10.32  Form of The Progressive Corporation Executive Deferred Compensation Plan Performance-Based Restricted Stock Deferral Agreement (for 2004)  Annual Report on Form 10-K (filed with SEC on March 4, 2004; Exhibit 10(AC) therein)Filed herewith
(10)(iii) 10.4310.33  Form of The Progressive Corporation Executive Deferred Compensation Plan Performance-Based Restricted Stock Deferral Agreement (for 2005)  Current Report on Form 8-K (filed with SEC on December 10, 2004; Exhibit 10(c) therein)Filed herewith
(10)(iii) 10.4410.34  Form of The Progressive Corporation Executive Deferred Compensation Plan Performance-Based Restricted Stock Deferral Agreement (for 2006 and thereafter)through 2009)  Annual Report on Form 10-K (filed with SEC on February 28, 2006; Exhibit 10(CA) therein)
(10)(iii) 10.4510.35  Form of The Progressive Corporation Executive Deferred Compensation Plan Performance-Based Restricted Stock Unit Deferral Agreement (for 2010 and thereafter)Filed herewith
(10)(iii)10.36  Form of The Progressive Corporation Executive Deferred Compensation Plan Time-Based Restricted Stock Deferral Agreement (for 2003)  QuarterlyAnnual Report on Form 10-Q10-K (filed with SEC on May 12, 2003;February 25, 2009; Exhibit 10(C)10.34 therein)
(10)(iii) 10.4610.37  Form of The Progressive Corporation Executive Deferred Compensation Plan Time-Based Restricted Stock Deferral Agreement (for 2004)  Annual Report on Form 10-K (filed with SEC on March 4, 2004; Exhibit 10(AE) therein)Filed herewith
(10)(iii) 10.4710.38  Form of The Progressive Corporation Executive Deferred Compensation Plan Time-Based Restricted Stock Deferral Agreement (for 2005)  Current Report on Form 8-K (filed with SEC on December 10, 2004; Exhibit 10(b) therein)Filed herewith
(10)(iii) 10.4810.39  Form of The Progressive Corporation Executive Deferred Compensation Plan Time-Based Restricted Stock Deferral Agreement (for 2006 and thereafter)through 2009)  Annual Report on Form 10-K (filed with SEC on February 28, 2006; Exhibit 10(CB) therein)
(10)(iii) 10.4910.40  Form of The Progressive Corporation Executive Deferred Compensation Plan Revocation Election for Gainsharing Plan ParticipantsTime-Based Restricted Stock Unit Deferral Agreement (for 2005)2010 and thereafter)  Current Report on Form 8-K (filed with SEC on December 13, 2005; Exhibit 10(D) therein)Filed herewith
(10)(iii) 10.50Form of The Progressive Corporation Executive Deferred Compensation Plan Revocation Election for Executive Bonus Plan Participants (for 2005)Current Report on Form 8-K (filed with SEC on December 13, 2005; Exhibit 10(E) therein)

46


EXHIBIT INDEX
Exhibit No.Form
Under10-K
Reg. S-K,ExhibitIf Incorporated by Reference, Documents with
Item 601No.Description of ExhibitWhich Exhibit was Previously Filed with SEC
(10)(iii)10.5110.41  The Progressive Corporation Executive Deferred Compensation Trust (November 8, 2002 Amendment and Restatement)  Schedule TO (filed with SEC on September 14, 2004; Exhibit (d)(25) therein)Filed herewith
(10)(iii) 10.5210.42  First Amendment to Trust Agreement between Fidelity Management Trust Company and Progressive  Schedule TO (filed with SEC on September 14, 2004; Exhibit (d)(26) therein)Filed herewith

44


EXHIBIT INDEX

Exhibit No.

Under

Reg. S-K,

Item 601

 

Form

10-K

Exhibit

No.

  

Description of Exhibit

  

If Incorporated by Reference, Documents with

Which Exhibit was Previously Filed with SEC

(10)(iii) 10.53    10.43      Second Amendment to The Progressive Corporation Executive Deferred Compensation Trust  Quarterly Report on Form 10-Q (filed with SEC on August 2, 2007; Exhibit 10.1 therein)
(10)(iii) 10.5410.44  Third Amendment to The Progressive Corporation Executive Deferred Compensation Trust  Filed herewithAnnual Report on Form 10-K (filed with SEC on February 27, 2008; Exhibit 10.54 therein)
(10)(iii) 10.5510.45  Fourth Amendment to The Progressive Corporation Directors Deferral Plan (Amendment and Restatement), as further amended on October 25, 1996Executive Deferred Compensation Trust  Annual Report on Form 10-K (filed with SEC on February 28, 2006;25, 2009; Exhibit 10(AV)10.42 therein)
(10)(iii) 10.5610.46  Fifth Amendment to The Progressive Corporation Executive Deferred Compensation TrustQuarterly Report on Form 10-Q (filed with SEC on May 11, 2009; Exhibit 10.1 therein)
(10)(iii)10.47Sixth Amendment to The Progressive Corporation Executive Deferred Compensation TrustFiled herewith
(10)(iii)10.48  The Progressive Corporation Directors Deferral Plan (2008 Amendment and Restatement)  Current Report on Form 8-K (filed with SEC on December 20, 2007; Exhibit 10.2 therein)
(10)(iii) 10.57Form of The Progressive Corporation’s Directors Deferral Plan AgreementAnnual Report on Form 10-K (filed with SEC on February 28, 2006; Exhibit 10(CC) therein)
(10)(iii)10.5810.49  The Progressive Corporation Directors Restricted Stock Deferral Plan  Annual Report on Form 10-K (filed with SEC on March 4, 2004; Exhibit 10(AH) therein)Filed herewith
(10)(iii) 10.5910.50  First Amendment to The Progressive Corporation Directors Restricted Stock Deferral Plan  Current Report on Form 8-K (filed with SEC on December 13, 2005; Exhibit 10(A) therein)
(10)(iii) 10.6010.51  The Progressive Corporation DirectorDirectors Restricted Stock Deferral Plan (2008 Amendment and Restatement)  Current Report on Form 8-K (filed with SEC on December 20, 2007; Exhibit 10.3 therein)
(10)(iii) 10.6110.52  First Amendment to The Progressive Corporation Directors Restricted Stock Deferral Plan (2008 Amendment and Restatement)Annual Report on Form 10-K (filed with SEC on February 25, 2009; Exhibit 10.47 therein)
(10)(iii)10.53  Form of The Progressive Corporation Directors Restricted Stock Deferral Plan Deferral Agreement (for 2004)  Annual Report on Form 10-K (filed with SEC on March 4, 2004; Exhibit 10(AI) therein)

47


EXHIBIT INDEX
Filed herewith
Exhibit No.Form
Under10-K
Reg. S-K,ExhibitIf Incorporated by Reference, Documents with
Item 601No.Description of ExhibitWhich Exhibit was Previously Filed with SEC
(10)(iii) 10.62Form of The Progressive Corporation Directors Restricted Stock Deferral Plan Deferral Agreement (for 2005 and thereafter)Current Report on Form 8-K (filed with SEC on December 10, 2004; Exhibit 10(d) therein)
(10)(iii)10.63Form of The Progressive Corporation Directors Restricted Stock Deferral Plan Revocation Agreement (for 2005)Current Report on Form 8-K (filed with SEC on December 13, 2005; Exhibit 10(C) therein)
(10)(iii)10.6410.54  The Progressive Corporation 1990 Directors’ Stock Option Plan (Amended and Restated as of April 24, 1992 and as further amended on July 1, 1992)  Filed herewithAnnual Report on Form 10-K (filed with SEC on February 27, 2008; Exhibit 10.64 therein)
(10)(iii) 10.6510.55  The Progressive Corporation 1998 Directors’ Stock Option Plan  Filed herewith
(10)(iii)10.66Director Compensation Schedule for 2003, 2004 and 2005Annual Report on Form 10-K (filed with SEC on March 1, 2005;February 27, 2008; Exhibit 10(AW)10.65 therein)
(10)(iii) 10.6710.56  Director Compensation Schedule for 2006 and 2007  Current Report on Form 8-K (filed with SEC on February 9, 2006; Exhibit 10(D) therein)
(10)(iii) 10.6810.57  The Progressive Corporation Executive Separation Allowance PlanDirector Compensation Schedule for 2008 and 2009  Annual Report on Form 10-K (filed with SEC on February 28, 2007;25, 2009; Exhibit 10.64 therein)
(10)(iii)10.69The Progressive Corporation Executive Separation Allowance Plan (2006 Amendment and Restatement)Current Report on Form 8-K (filed with SEC on December 13, 2006; Exhibit 10(A) therein)
(10)(iii)10.70First Amendment to The Progressive Corporation Executive Separation Allowance Plan (2006 Amendment and Restatement)Quarterly Report on Form 10-Q (filed with SEC on November 1, 2007; Exhibit 10.110.53 therein)

48

45


EXHIBIT INDEX
         
Exhibit No. Form    
Under 10-K    
Reg. S-K, Exhibit   If Incorporated by Reference, Documents with
Item 601 No. Description of Exhibit Which Exhibit was Previously Filed with SEC
(10)(iii) 10.71  Form of Termination Agreement [This agreement terminated all prior employment agreements with executive officers. The employment agreements that were terminated were previously filed as: Exhibits 10(A) and 10(B) in Progressive’s Quarterly Report on Form 10-Q filed with the SEC on August 13, 2001; Exhibits 10(A) through 10(H) in Progressive’s Quarterly Report on Form 10-Q filed with the SEC on November 5, 2001; Exhibits 10(I) and 10(J) in Progressive’s Quarterly Report on Form 10-Q filed with the SEC on May 12, 2003; and Exhibits 10(A) through 10(C) in Progressive’s Quarterly Report on Form 10-Q filed with the SEC on August 3, 2006.] Current Report on Form 8-K (filed with SEC on December 13, 2006; Exhibit 10(B) therein)
         
(10)(iii) 10.72  Separation Agreement and General Release dated February 23, 2001 between Progressive Casualty Insurance Company and Charles B. Chokel Annual Report on Form 10-K (filed with SEC on February 28, 2006; Exhibit 10(BG) therein)
         
(11) 11  Computation of Earnings Per Share Filed herewith
         
(13) 13  The Progressive Corporation 2007 Annual Report to Shareholders Filed herewith
         
(21) 21  Subsidiaries of The Progressive Corporation Filed herewith
         
(23) 23  Consent of Independent Registered Public Accounting Firm Incorporated herein by reference to page 37 of this Annual Report on Form 10-K
         
(24) 24  Powers of Attorney Filed herewith
         
(31) 31.1  Rule 13a-14(a)/15d-14(a) Certification of the Principal Executive Officer, Glenn M. Renwick Filed herewith
         
(31) 31.2  Rule 13a-14(a)/15d-14(a) Certification of the Principal Financial Officer, Brian C. Domeck Filed herewith
         
(32) 32.1  Section 1350 Certification of the Principal Executive Officer, Glenn M. Renwick Filed herewith

49


Exhibit No.

Under

Reg. S-K,

Item 601

 

Form

10-K

Exhibit

No.

  

Description of Exhibit

  

If Incorporated by Reference, Documents with

Which Exhibit was Previously Filed with SEC

(10)(iii) 10.58  The Progressive Corporation Executive Separation Allowance Plan (2006 Amendment and Restatement)  Current Report on Form 8-K (filed with SEC on December 13, 2006; Exhibit 10(A) therein)
(10)(iii) 10.59  First Amendment to The Progressive Corporation Executive Separation Allowance Plan (2006 Amendment and Restatement)  Quarterly Report on Form 10-Q (filed with SEC on November 1, 2007; Exhibit 10.1 therein)
(11) 11       Computation of Earnings Per Share  Filed herewith
(13) 13       The Progressive Corporation 2009 Annual Report to Shareholders  Filed herewith
(21) 21       Subsidiaries of The Progressive Corporation  Filed herewith
(23) 23       Consent of Independent Registered Public Accounting Firm  Incorporated herein by reference to page 37 of this Annual Report on Form 10-K
(24) 24       Powers of Attorney  Filed herewith
(31) 31.1    Rule 13a-14(a)/15d-14(a) Certification of the Principal Executive Officer, Glenn M. Renwick  Filed herewith
(31) 31.2    Rule 13a-14(a)/15d-14(a) Certification of the Principal Financial Officer, Brian C. Domeck  Filed herewith
(32) 32.1    Section 1350 Certification of the Principal Executive Officer, Glenn M. Renwick  Furnished herewith
(32) 32.2    Section 1350 Certification of the Principal Financial Officer, Brian C. Domeck  Furnished herewith
(99) 99       Letter to Shareholders from Glenn M. Renwick, President and Chief Executive Officer  Furnished herewith
(101) 101.INS  XBRL Instance Document  Furnished herewith
(101)  101.SCH  XBRL Taxonomy Extension Schema Document  Furnished herewith
(101)  101.CAL  XBRL Taxonomy Extension Calculation Linkbase Document  Furnished herewith
(101)  101.DEF  XBRL Taxonomy Extension Definition Linkbase Document  Furnished herewith
(101)  101.LAB  XBRL Taxonomy Extension Label Linkbase Document  Furnished herewith
(101)  101.PRE  XBRL Taxonomy Extension Presentation Linkbase Document  Furnished herewith

EXHIBIT INDEX
         
Exhibit No. Form    
Under 10-K    
Reg. S-K, Exhibit   If Incorporated by Reference, Documents with
Item 601 No. Description of Exhibit Which Exhibit was Previously Filed with SEC
(32) 32.2  Section 1350 Certification of the Principal Financial Officer, Brian C. Domeck Filed herewith
         
(99) 99  Letter to Shareholders from Glenn M. Renwick, President and Chief Executive Officer Filed herewith
No other exhibits are required to be filed herewith pursuant to Item 601 of Regulation S-K.

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