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UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
 
Form  10-K
(MARK ONE)
ýANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
For the fiscal year endedDecember 31, 20172021
OR
or
¨TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
For the transition period from                     to
Commission File Number 001-33554
pro-20211231_g1.jpg
PROS HOLDINGS, INC.
(Exact Name of Registrant as Specified in Its Charter)
Delaware76-0168604
(State or Other Jurisdiction of

Incorporation or Organization)
(I.R.S. Employer
Identification No.)
3100 Main Street,3200 Kirby Drive, Suite 900, Houston, Texas6007700277098
Houston,Texas
(Address of Principal Executive Offices)(Zip code)
Registrant’s telephone number, including area code: (713) 713 335-5151
Securities Registered Pursuant to Section 12(b) of the Act:
Title of Each ClassTrading SymbolName of Each Exchange on Which Registered
Common Stock, $0.001 par value $0.001 per sharePRONew York Stock Exchange
Securities Registered Pursuant to Section 12(g) of the Act:
None
Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act.
Yes    ¨   No   ý
Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Exchange Act.
Yes   ¨    No   ý
Indicate by check mark whether the registrant: (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.
Yes   ý    No  ¨
Indicate by check mark whether the registrant has submitted electronically and posted on its corporate website, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T(§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files).
Yes   ý    No   ¨
Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K (§229.405 of this chapter) is not contained herein, and will not be contained, to the best of registrant’s knowledge, in definitive proxy or information statements incorporated by reference in Part III of this Form 10-K or any amendment to this Form 10-K.
¨
Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company, or an emerging growth company. See definition of "large accelerated filer",filer," "accelerated filer"filer," "smaller reporting company," and "smaller reporting"emerging growth company" in Rule 12b-2 of the Exchange Act.:
Large accelerated filerAccelerated filer
Large AcceleratedNon-accelerated Filer
¨
Accelerated FilerSmaller reporting companyý
Non-Accelerated Filer
¨  (do not check if a smaller reporting company)
Smaller Reporting CompanyEmerging growth company¨
If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act.
Indicate by check mark whether the registrant has filed a report on and attestation to its management’s assessment of the effectiveness of its internal control over financial reporting under Section 404(b) of the Sarbanes-Oxley Act (15 U.S.C. 7262(b)) by the registered public accounting firm that prepared or issued its audit report.                    

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Act).          Yes  ¨      No   ý
The aggregate market value of voting and non-voting common equity held by non-affiliates of the registrant was approximately $597.8 million $1,805,748,754 as of June 30, 20172021 based upon the closing price for the registrant’s of the common stock on the New York Stock Exchange. This determination of affiliate status was based on publicly filed documents and is not necessarily a conclusive determination for other purposes.
As of February 12, 2018, there were outstanding 32,255,99745,038,234 shares of common stock par value $0.001,were issued and outstanding as of the registrant.February 10, 2022.
DOCUMENTS INCORPORATED BY REFERENCE
Portions of the registrant’s Proxy Statementproxy statement relating to its 20182022 Annual Stockholders Meeting to be filed within 120 days of the end of the fiscal year ended December 31, 2017,(the "2022 Proxy Statement"), are incorporated by reference into Part III of this Annual Report on Form 10-K.
The 2022 Proxy Statement will be filed with the U.S. Securities and Exchange Commission within 120 days of the end of the fiscal year to which this report relates.

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PROS Holdings, Inc.
Annual Report on Form 10-K
Table of Contents
For the Year Ended December 31, 20172021
 
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SIGNIFICANT RELATIONSHIPS REFERENCED IN THIS ANNUAL REPORT
The terms "PROS," "we," "us," and "our" refer to PROS Holdings, Inc., a Delaware corporation, and all of its subsidiaries that are consolidated in conformity with the generally accepted accounting principles in the United States of America ("GAAP").
CAUTIONARY STATEMENT REGARDING FORWARD LOOKINGFORWARD-LOOKING STATEMENTS
This Annual Report on Form 10-K contains certain statements that may be deemed to be "forward-looking statements" that anticipate results based on our estimates, assumptions and plans that are subject to uncertainty. These statements are made subject towithin the safe-harbor provisionsmeaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933, as amended (the "Securities Act"), and Section 21E of the Securities Exchange Act of 1934, as amended (the "Exchange Act"). All statements in this report not dealing withother than historical results or current facts are forward-looking and are based on current estimates, assumptions, trends and projections. Statements which include the words "believes," "seeks," "expects," "may," "should," "intends," "likely," "targets," "plans," "anticipates," "estimates," or the negative version of those words and similar statements of future or forward-looking natureexpressions are intended to identify forward-looking statements. The forward-looking statements made herein are only made as of the date hereof, and we undertake no obligation to publicly update such forward-looking statements whether as a result of new information, future events or otherwise.
Numerous important factors, risks and uncertainties affect our operating results, including, without limitation, those contained in this report, and could cause our actual results to differ materially, from the results implied by these or any other forward-looking statements made by us or on our behalf. There can be no assurance that future results will meet expectations. You should pay particular attention to the important risk factors and cautionary statements described in the section of this report entitled "Risk Factors". You should also carefully review the cautionary statements described in the other documents we file from time to time with the Securities and Exchange Commission ("SEC"), specifically all Quarterly Reports on Form 10-Q and Current Reports on Form 8-K. Information contained
You should not rely on our website is not partforward-looking statements as predictions of this report.future events, as we cannot guarantee that future results, levels of activity, performance or achievements will meet expectations. The forward-looking statements made herein are only made as of the date hereof, and we undertake no obligation to publicly update such forward-looking statements for any reason.
Part I
Item 1.Business
Overview


PROS provides solutions that optimize shopping and selling experiences. PROS solutions leverage artificial intelligence ("AI"), self-learning and automation to ensure that every transactional experience is fast, frictionless and personalized for every shopper, supporting both business-to-business ("B2B") and business-to-consumer ("B2C") companies across industry verticals. Companies can use our selling, pricing, revenue optimization, distribution and retail, and digital offer marketing solutions to assess their market environments in real time to deliver customized prices and offers. Our solutions enable buyers to move fluidly across our customers’ direct sales, partner, online, mobile and emerging channels with personalized experiences regardless of which channel buyers choose. Our decades of data science and AI expertise are infused into our solutions and are designed to reduce time and complexity through actionable intelligence. Our solutions are provided via software-as-a-service ("SaaS") and are designed to achieve high levels of performance, scalability, availability and security. We provide standard configurations of our solutions based on the industries we serve and offer services to configure our solutions to meet the specific needs of each customer and manage all updates and upgrades of software deployed on the PROS cloud platform.

On November 30, 2021, we acquired EveryMundo LLC ("EveryMundo"), a privately held company based in Miami, Florida. EveryMundo is a cloud software company poweringdigital offer marketing pioneer that enables brands to broaden their digital reach and deepen customer engagement, pulling a brand's customers into the shiftbrand's direct selling channels to modern commerce by helping companieshelp create personalizedsuperior brand experiences and frictionless buying experiences for their customers. Fueled by artificial intelligence, machine learningfoster brand loyalty over time.

Our Industry

    Real-time decision making is an important driver of business performance in the digital economy. Rapidly changing markets and proven science, our solutionsbuyer expectations make it possibleincreasingly harder for companies to compete and grow. In response to these pressures, we believe that market forces, including increasingly dynamic and complex business models, the continued growth of eCommerce, and the exponential increase in the volume of enterprise and market data will increase demand for software solutions that enable companies to dynamically price, configure and sell their products and services inacross an omnichannel environmentever-increasing set of buyer channels with speed, precision and consistency. Our customers benefit from decades of data science expertise infused into our purpose-built industry solutions. We also provide professional services to implement our software solutions.

We were incorporated in Texas in 1985. We reincorporated as a Delaware corporation in 1998. In 2002, we reorganized as a holding company in Delaware. Our principal executive offices are located at 3100 Main Street, Suite 900, Houston, Texas 77002. We report as one operating segment with our Chief Executive Officer acting as our chief operating decision maker. Our telephone number is (713) 335-5151. Our website is www.pros.com. Our website and the information contained therein or connected thereto are not intended to be incorporated into this Annual Report on Form 10-K.

Our Industry

Data-driven decision making is an important driver of business performance. Intense global competition, market volatility and rising costs put pressure on companies to simultaneously drive top-line and bottom-line results. In response to these pressures, we believe companies are increasingly focused on modern commerce software solutions that leverage prescriptive analytics to accelerate the process of converting prospects to customers using data science-based decision-making technology. We also believe that market forces, including increasingly complex business models, uncertain demand for products and services, volatile costs, and exponentially increasing enterprise and market data, will accelerate the demand for software solutions that align critical sales, pricing and revenue management processes to help increase visibility, business agility and customer engagement. We believe the market for solutions that address the needs for companies to improve top-linecan power commerce using AI and bottom-line financial results simultaneouslymachine learning is a large, and growing opportunitymarket that spans most major industries.

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Our Solutions


    Our cloud-based software solutions, built on the PROS modern commerce solutions offer what we believe is a holistic approach to improving revenue and profit

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performance by helpingPlatform, provide companies create personalized and frictionless buying experiences for their customers. Our selling and pricing solutions leverage artificial intelligence designed to accelerate the process of converting prospects to customers, using data science-based decision-making technology. Our solutions are designed to enable companies to move pricing and revenue management strategies to leveraging scaled data-driven pricing strategies that are formulated to help increase profit margins by driving profit expansion and protecting against profit erosion. These data-driven insights help identify which customers and prospects of a company are most likely to buy, and what offers and price points are most likely to result in a closed deal. These insights leverage data science based on a company's historic customer transactions, market and other data to uncover customer buying patterns and preferences. This data science embedded in our solutions provides our customers with AI-based predictive and prescriptive guidance on key business decisions that drive growth and profitability, including product mixprofitability. We focus primarily on configure price quote ("CPQ"), pricing optimization price forecasting, priceand management, airline revenue optimization, product configuration recommendations, cross-sellairline distribution and upsell recommendations, attrition detection,retail, and willingness-to-pay.digital offer marketing software Our solutions also help to increase visibility, business agility and customer engagement by aligning critical sales and pricing strategy across go-to-market channels.

    PROS Platform

We believe the PROS Platform is the only unified pricing and selling platform built for an omnichannel world. The PROS Platform enables businesses to create greater margin and grow revenue management processes. As a result,by dynamically adapting their digital selling strategy to market conditions and disruption. Using our solutions make it easierunique and proven AI-based capabilities for companiesdeep demand and margin forecasting, cost modeling and dynamic pricing, the PROS Platform continuously feeds daily decision-making and longer-term business strategy. The PROS Platform helps eliminate barriers between stakeholders in the selling process to configure the correct product(s), set the right price and get a quote into the hands ofcollaborate on a customer faster.offer and drive it to a close while accelerating pricing and selling efficiencies. The PROS Platform is comprised of PROS Smart Configure Price Quote and PROS Smart Price Optimization and Management, and is offered via composable paths based on our customers' business objectives, ranging from simple to advanced use cases with the ability to scale to broader PROS Platform capabilities over time.


WePROS Smart Configure Price Quote is designed to improve sales productivity and accelerate deal velocity by automating common sales tasks. Utilizing a foundation of AI and machine learning algorithms, this solution empowers businesses to tailor every offer our solutions as Software-as-a-Service ("SaaS"). Our subscription services enable our customersfor every buyer, across all sales channels, leading to implement, accessmore personalized and use our softwareengaging customer interactions. Smart Configure Price Quote enables users to find and tailor product recommendations, customize configurations, manage approvals, price just right and generate professional proposals to increase the probability of winning the sale on the PROS cloud via an internet connection. We believe our cloud solutions allow our customersfirst quote. Smart Configure Price Quote supports all selling scenarios including spot-order purchases, subscription orders and setup and maintenance of negotiated sales agreements. Businesses can also integrate Smart Configure Price Quote into their eCommerce portals, empowering end users to reduceself-serve quotes with confidence. Smart Configure Price Quote is available in three editions:
Essentials enables businesses to digitize and streamline their initial investment in third-party software, hardware,selling processes and administration requirements over traditional enterprise software, and also allow smaller customersrespond quickly to cost-effectively leverage our enterprise class infrastructure, infrastructure management, security and other best practices. In addition, as we manage all updates and upgrades of software deployed on the PROS cloud on behalf of our customers, we are able to provide our customers with our latest product innovationsprofessional looking quotes.
Advantage includes all the capabilities in athe Essentials edition, plus enables businesses to sell more uniform way. Over time, we expect that this model will require uscomplex configurable products, create bills of materials and manage the lifecycle of sales purchase agreements.
Ultimate includes all the capabilities in the Advantage edition, plus enables businesses to support fewer old versions of our software solutions, which would allow our product development team to focus more effort on creating innovative enhancements to our existing productscreate high-volume quotes (10,000+ line items) and developing new products. We offer both single-tenant and multi-tenant solutions under our SaaS model generally via three-year subscriptions with pricing generally based on the number of users, data volume and revenue managed by our software.

Before 2015, we primarily offered perpetual license solutions to our customers. For perpetual licenses, our customers received the perpetual right to use our software. Our license agreements provided customers with the right to use licensed solutions within a specific license scope, including but not limited to revenue, geography, users, and business unit. The vast majority of our software license customers also purchased software maintenance and support, generally for an initial period of two years, then annual renewals thereafter. Software maintenance and support include unspecified software updates and enhancements on a when-and-if-available basis, maintenance releases, and patches released during the term of the support period.

Our high-performance software architecture supports real-time, high-volume transaction processing and enables us to handle the processing and database requirements of sophisticated enterprise customers, including those who need to respond to their customers with sub-second electronic response requirements. We provide standardized configurations of our software based on the industries we serve and offer professional services to configure these solutions to meet the specific needs of each customer. Our software solutions operate in large, complex and demanding information technology environments.

PROS modern commerce software solutions enable companies across the many industries that we service to improve top-line and bottom-line financial results simultaneously by aligning sales, pricing, product, demand and availability. Our cloud solutions, which enable our customers to provide a consistent buyer experience across channels, include SellingPRO, PricingPRO and RevenuePRO.

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Solutions for Selling

Our SellingPRO solutions are comprised of a broad set of configuration, quoting and eCommerce capabilities with data science-driven, actionable insights to deliver sales proposals through prescriptive selling actions, pricing and offer guidance designed to convert more of the right deals at the right price, and with greater speed, accuracy, scale and consistency across all of the customer's sales channels. SellingPRO includes the following editions:
SellingPRO Deal Desk edition provides deal analytics to a customer's sales team to quickly analyze a large volume of complex opportunities and instantly create proposals with prescriptive products, services, terms and pricing. SellingPRO Deal Desk edition also simplifies deal approval processes and accelerates responsiveness by automating quote generation and approval workflows.
SellingPRO Smart CPQ edition integrates PROS data science-driven price guidance with a customer's existing CRM solution to enable sales teams to quickly create accurate and highly-customized offers for each customer.
SellingPRO eCommerce edition provides offer and pricing guidance through a personalized and consistent customer experience across sales channels including but not limited to customer partner internet portals and eCommerce websites. SellingPRO eCommerce edition also enables companies to efficiently reach new sales markets and add new sales channels from a single product and configuration repository.
SellingPRO Opportunity Detection edition applies artificial intelligenceleverage AI and machine learning to analyze transaction activity, uncover buying behavior trends and identify new opportunities. Using techniques such as outlier detection, churn forecastingopportunities to help proactively increase account penetration with existing customers while preventing customer churn.

PROS Smart Price Optimization and clustering algorithms, it finds inconsistent, decliningManagement enables businesses to optimize, personalize and gap purchasing behaviors atharmonize pricing across the product level for each customer. These sales opportunity recommendations are then presented to each sales repcomplexity of their go-to-market channels in an easy-to-use interface in their familiar CRM environment for instant evaluationthe context of dynamic market and action.

Solutions for Pricing

competitive conditions. Our PricingPRO solutions deliver insight intoprice management capabilities provide a comprehensive pricing practices, enhances control over pricing execution and provides prescriptive pricing recommendations to the sales team. PricingPRO includes the following editions:
PricingPRO Control edition helps companies centralize all pricing strategies and execution to createplatform that offers a single source of accuracy for price management, coordination and strategy. This solution allows businesses to harmonize pricing across go-to-market channels while simultaneously increasing price discipline and protecting price attainment. Pricing users leverage this solution to deploy formulaic price strategies that can incorporate real-time information manageor conditional data to ensure that every delivered price is up-to-date with the latest market and enforcecompetitive conditions. With the performance, power and scalability of PROS Real-Time Pricing Engine, B2B and B2C organizations can replace price lists across commerce channels with dynamic calculations for price requests, ensuring that every delivered price is cognizant of conditions at the time of request. This engine allows businesses facing volatile price competition and underlying component costs to leverage data science to systematically adjust pricing policies, quickly changein real time. Our price optimization capabilities leverage AI-powered algorithms to provide market-relevant price guidance across sales channels that is dynamically refined to adapt to changing market conditions and buyer behavior. This predictive and prescriptive price guidance provides optimized pricing for each unique buying scenario, which is designed to help businesses drive revenue growth, recover margin leakage, accelerate quote turnaround times and increase win-rates. Smart Price Optimization and Management works with traditional eCommerce scenarios where a sales person is not involved, as well as where a sales person needs negotiation support, and in all cases this solution provides business-relevant analytics to promote explainability of the AI recommendation. PROS Smart Price Optimization and Managementis available in three editions:
Essentials enables businesses to create omnichannel pricing strategies and eliminate pricing errors.
PricingPRO Guidance edition provides data science-driven, market-based pricing and offer guidance to help sales teams confidently negotiate pricing on each deal.


power their digital, self-service channels.
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Solutions for Revenue Management

Our RevenuePRO solutions are a set of integrated software solutions that enable enterprisesAdvantage includes all the capabilities in the travel industry, includingEssentials edition, plus gives businesses the airline, hotelability to leverage PROS price optimization capabilities to respond quickly to changing market patterns, with the best price, to win business and cruise industries,improve revenue and profitability.
Ultimate includes all the capabilities in the Advantage edition, plus gives businesses the ability to inform their pricing strategies with demand and capacity forecasting or their own proprietary data science capabilities using our Extensible AITM, as well as drive more of their business to self-service channels.

PROS Platform - Travel

PROS Airline Revenue Optimization solutions enable airlines to drive revenuerevenue- and profit-maximizing business strategies through the application of advanced forecasting, optimization technologies and decision-support capabilities. These big data solutions provide businesses the tools and processesare designed to help maximize revenue and profitability;empower airlines to quickly adapt to changing market conditions, and business objectives; differentiate customers by market and sales channel; effectively conduct real-time negotiations;channel, monitor pricing and revenue management performance;performance, and increase customer loyalty by providing the right products and services to the right customer at the right time. Our RevenuePROAirline Revenue Optimization suite of products includeincludes:
PROS Airline Revenue Management delivers algorithmic forecasting and network optimization for the following editions:travel industry. Airlines leverage our forecasting and optimization capabilities to determine optimal capacity levels and manage booking classes inventory to optimize revenue at the flight/network level.
RevenuePRO Passenger Revenue Management edition manages passenger demand with either leg- or segment-based revenue management.
RevenuePRO Group Sales Optimizer edition manages the airline groupPROS Airline Real-Time Dynamic Pricing™ is a scalable solution that offers accurate booking process by determining optimal groupclass availability and pricing.
RevenuePRO Real-Time Dynamic Pricing™ edition determines optimal availability based on real-time evaluations and provides real-time availability and pricing to distributionseat prices across all channels, and keepswhile keeping the rules, fares and other data synchronizedin sync. The solution dynamically applies strategies to compute both booking class availability and deployable across multiple data centers.seat prices in real time at the time of transaction so that airlines can maximize revenue.
RevenuePRO Shopping edition PROS Airline Group Sales Optimizer is an airfarea group revenue and sales optimization solution powered by dynamic pricing science that enables airlines and their travel agent partners to create and manage group bookings, contracts and policies in one location.

PROS Airline Distribution and Retail solutions enable airlines to become better direct retailers by increasing their control and flexibility over how they sell and distribute offers through scalable shopping, booking and merchandising capabilities to design and distribute offers. The solutions are powered by proprietary algorithms, compliant with industry pricing and distribution standards and are entirely passenger service system-independent. Our Airline Distribution and Retail suite of products includes:
PROS Dynamic Offers powers airlines' shopping, engine that deliverspricing and repricing by delivering fast, accurate and comprehensive flight search results.offers to travelers across airlines’ sales channels. PROS Dynamic Offers is comprised of several key offer management capabilities including ancillary merchandising, bundling, and omni-channel distribution designed to comply with International Air Transport Association ("IATA") New Distribution Capability ("NDC") data transmission standards.
RevenuePRO Merchandising edition helpsPROS Digital Retail offers a configurable end-to-end solution for airlines to optimize the traveler experience from inspiration to post-trip. With this IATA NDC Level 4 capable solution, airlines can increase conversion rates and revenues per passenger by selling extra baggage, legroomupsell opportunities while having the flexibility and other services dynamically. Airlines can upsell at any timecontrol to optimize user interface across their internet booking engine and mobile application.

Digital Offer Marketing

PROS digital offer marketing solutions provide performance content management and search engine marketing tools that enable businesses in the travel industry to drive their customers directly into their direct selling channels, helping create superior brand experiences and foster customer journey using richloyalty. These solutions also reduce our customer's dependency and costs associated with transactions routed through third-party intermediaries. PROS digital offer marketing solutions include:
airTRFX allows airlines to launch and manage digital marketing campaigns by generating digital landing pages for every route, origin and destination in an airline's network with relevant fares and a wide range of local languages.
airModules provides airlines flight search displays with relevant fares for digital advertising, including maps, histograms, mosaics, carousels, and maps.
FareWire displays dynamic fares and content for a superior shopping experience across direct distribution channels.powered by user-search data independent of third party intermediaries.

airSEM providesairline specific search engine marketing tools designed to help airlines build, launch and manage ad campaigns with real-time fares in ad copy.

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Technology


Software Architecture.Our high-performance software architecture is based on open standards such as Java, C/C++, HTML5, JavaScript, XML,supports real-time, high-volume transaction processing and HTTP.enables us to handle the complex and demanding processing requirements of sophisticated global enterprises, including those who require sub-second response times for their customers. We have created a component-based design in a service-oriented architecture to develop a flexible, layered framework. This framework supports parallel and independent evolution and innovation in technologies and product features.

Micro-services Architecture.  A comprehensive web services interface is atprovide the heartmajority of our architecture. This interface enables extension ontocloud services via cloud computing platform partners who offer Infrastructure-as-a-Service ("IaaS") and Platform-as-a-Service ("PaaS"), located in the United States, the Netherlands, Ireland, Germany, United Arab Emirates, Australia, Singapore and other platformscountries. The use of cloud computing platform partners provides us flexibility to service customers at scale and also offers options to comply with data residency and privacy requirements. We also deliver our solutions from infrastructure designed and operated by us but secured within third-party data center facilities. Our Platform consists of single-tenant and multi-tenant cloud capabilities.

Artificial Intelligence. More than three decades of data science research and access to very large data sets underlies the creation of rich integrated solutions. It is also the foundationrobust machine learning and AI capabilities of our initiative to bring our solutions to the enterprise software and devices that many businesses are already using.

Embedded Science.solutions. Our robust science-based capabilities such asdynamic AI, including forecasting, optimization, neural networks, segmentation and price guidance allowreinforcement learning, allows us to leverage theour deep expertise and research of our science and research groupexpertise in our solutions. These capabilities are industry-independent and are validated using our proprietary verification and testing processes.


Configuration vs. Custom Coding.and Extensibility. Our solutions can be configuredare designed to meet each customer'shandle customer business needs through self-service configuration rather than custom code. The configuration capabilities define both a business layer (including definition of user workflows, executive dashboards, analytics views, calculations, approval processes and alerts), as well as a data layer that permits configuration of data structures, including hierarchical dimensions, pricing levels and measures. Much of the configuration can be performed by a business user without information technology personnel involvement. We maintain our customers' configurations allowing our customerswhich allows them to use the latest version of our solutions. We also offer capabilities where scripting languages can be used to handle business requirements that are unique to individual customers. In addition, our solutions are extensible through API's, which allows for broader and richer commerce solutions to be developed with our Platform as a core component.


Scalability.  We leverage modern big data technologies such as MapReduce and Hadoop®, NoSQL databases such as Cassandra and MongoDB®, and in-memory and column-oriented data stores to scale to large data volumes and high user request rates. The scalability of our software solutions has been tested and validated in conjunction with third-party vendors.

Data Integration. The data needed to execute and optimize sales, quoting, pricing, rebate and revenue management functionalitypower personalized digital buying typically resides in multiple sources, such as a company's enterprise resource planning ("ERP"), supply chain management ("SCM"), customer relationship management ("CRM"), eCommerce, reservations and inventory systems, external market data sources, spreadsheets and/or industry-specific transaction systems. In addition, productivity tools such as spreadsheets and external market data sources are common.Our platform interoperates with many different systems, including those that have been heavily customized to customer requirements. Our data integration capabilities utilize web services and file-based data interfacing to bring data from disparate sources together into a single cohesive database,data platform, both in real time and through scheduled batch tasks. We also provide certified integration content for integration with SAP as well asand integration development services using industry standard tools.tools and adapters for other common data sources and applications.



Microservices Architecture and Scalability. Our architecture contains multiple microservices in key areas. This allows for the reliability and performance necessary for real-time pricing, availability and eCommerce applications. To achieve this, we rely on industry-standard container orchestration tools, noSQL and Event Store technologies to provide high availability, redundancy, zero-downtime upgrades, horizontal scalability and geographic distribution of data.
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User Interface. Our technology provides a rich and modern, browser-based interface that supports both local and remote users.a global user base. This interface supports a wide variety of interactive charts and other data views and provides a comprehensive data security model based on user role and scope of responsibility. This interface operates on a variety of internet browsers, mobile devices and tablets. We also offerprovide native capabilities for multiple mobile devices, tablets,a variety of commerce systems including Adobe Magento, Salesforce CRM systems, and client applications.

Cloud Infrastructure. Our SaaS solutions are fully architected, scaled and managed by PROS to meet enterprise-class data demands. We currently deliver our solutions from enterprise cloud computing platform providers, including Microsoft Azure and IBM Softlayer, as well as from secure co-location data centers operated by third parties. Our infrastructure is designed to achieve high levels of security, scalability, performance and availability. We provide a highly secure computing environment as well as high application availability.Dynamics CRM.
Subscription Services


Our subscription services generally provide customers access to our software within a cloud-based IT environment that we manage and offervia the Internet which, as compared to customers on a subscription basis and allow our customers to benefit from our latest cloud solutions,an on-premises software model, helps reduce their infrastructure, installation and ongoing administration requirements. We historically also offeredreduce the total cost of ownership of our cloud services over the subscription term by delivering multiple feature releases per year that automatically introduce new features, while preserving previous configurations and integrations that minimize additional customer investment for compatibility. We also provide cloud-based services to allow existing customers who previously purchased licenses to our legacy software to have access to that software within a cloud-based IT environment that we manage. This allows those customers to reduce infrastructure

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Sales, Marketing and ongoing administration requirements as an alternative to their on-premise deployment of our software. We generally offer these services via 24 to 60 month contracts with pricing based on the data volumes, number of users and service levels requested.Customer Success


Sales and Marketing

We sell and market our software solutions primarily through our direct global sales force and indirectly through go-to-market partners, resellers and systems integrators. Our sales force is organized by our target markets, of the manufacturing, distribution, and services industries, including automotive and industrial business-to-business ("B2B") services, cargo,manufacturing, transportation and logistics, chemicals and energy, consumer goods, insurance, food and beverage, healthcare, high tech and travel. Our sales force is responsible for the worldwide sale of our solutions to new and existing customers, and works in concert with our solutions personnel for selling and providing solution demonstrations to new customers.

Our marketing activities consist of a variety of programs designed to generate sales leads, accelerate sales opportunities and build awareness of our solutions. We also use digital channels including search and content syndication to reach our target market. We host an annual customer conference, Outperform, where our customers and prospects are invited to learn about best practices from thought leaders, executives and other practitioners in using technology to compete in the digital economy, hear about our latest innovations, and network with peers across industries. We also host other smaller conferences for sales, pricing, and revenue management professionals,throughout the year, host informational web seminars and participate in and sponsor other industry and trade conferences and organizations. We believe that customer adoption, support and success are critical to retaining and expanding our customer base. Our customer success team helps ensure customer satisfaction with our solutions, by working with our customers to ensure that our solutions drive value for them in order to drive customer retention. Our customer success teams help our customers drive adoption of our solutions, advise on product features and capabilities, and provide recommendations on best practices to meet our customers' business objectives.
Professional Services


We    To accelerate our customers' time to value, we provide software-related professional services, including implementation, and configuration, services, consulting and training.

Implementationtraining services. We offer in-depth expertise, proven best practices and Configuration

Our software solution implementations have arepeatable delivery methodologies based on standardized and tested implementation processprocesses developed through years of experience implementing our software solutions in global enterprises across multiple industries. Our professional services team works closely with our customers to develop an integrated project plan to help them accelerate time to value. Pursuant to these plans, we provide configuration services related to our solutions. We also assist customers in loading and validating data and supporting organizational activities to assist our customers’ transition from awareness of their pricing challenges to adoption of pricing excellence best practices. In addition to our own internal professional services team, we also work with a team of globally diverse partners who have been certified to implement our software.

Strategic Services

Our strategic services include discovery and insight consulting to analyze a customer’s current pricing processes and data, identifying and prioritizing specific high-value pricing opportunities, and recommending pricing best practices and strategic pricing services. We also offer change management, pricing process redesign, pricing organizational design, opportunity assessment and performance management consulting. These strategic services enhance our partnerships with our customers and help them achieve their specific pricing goals.

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Training
We offer training to both our customers and partners to increase the knowledge and skills to deploy and use the full functionality of our software solutions. We offer an array of live and virtual classroom training, as well as tailored, private on-site classroom training. Our courses include training on all aspects of our software solutions, from introductory on-demand mini-courses to multi-day hands-on deep technical classroom sessions. In addition to our own internal services team, we also work with many globally diverse third-party system integrators who have been certified to implement our software.
Maintenance and Support


We offer ongoingCustomers maintaining implementations under on-premises licenses that were purchased prior to our cloud transition may purchase, at their discretion, maintenance and support services for our software solutions using a global model to support our customers across major geographies.services. Maintenance enrollment entitles a customer to solicit support through a web-based interface which allows the customer to submit and track issues, access our online knowledge base, and receive unspecified upgrades, maintenance releases and bug fixes during the term of the support period on a when-and-if-available basis. In addition, our customer support personnel responds to customer issues using an escalation process that prioritizes reported issues based on a defined set of severity levels, as well as assists customers in deploying our standard releases for each software solution by providing release web seminars and documentation. Maintenance fees are an important source of recurring revenue, and we invest significant resources in providing these services.period. Revenue from maintenance and support services comprised 41%, 45%, and 38%has continued to decline as a percentage of our total revenue in 2017, 2016since we transitioned to our cloud strategy and 2015, respectively.sold fewer on-premises licenses to our software. We expect our maintenance revenue willto continue to decrease over time as a result ofmore existing customers migratingmigrate from our on-premiselegacy on-premises solutions to our cloud solutions and customers purchasing fewer licenses to our software as a result of our cloud strategy.solutions.


Customers


We sell our software solutions to customers across many industries, including manufacturing, distribution, and services industries, including automotive and industrial B2B services, cargo,manufacturing, transportation and logistics, chemicals and energy, consumer goods, insurance, food and beverage, healthcare, high tech and travel. Our customers are generally large global enterprises and medium-sized businesses, although we also have customers that are much smaller in scope of operations. In each of 2017, 2016 and 2015,2021, we had no single customer that accounted for 10% or more of our revenue.

International Operations

We Our customers are a global company that conducts sales, sales support, professional services, product development and support, and marketing around the world. Our headquarters is located in Houston, Texas, and we also have additional field operations through our operating subsidiaries in Australia, Bulgaria, Canada, France, Germany, Ireland, United Arab Emirates, United Kingdom and the United States. We conduct development activities predominantly in Bulgaria, France and the U.S., and also utilize third-party contractors in Bolivia, Colombia and India. We plan to continue to expand our operations in international locations to meet the strategic objectives of our business.

Approximately 63%, 63%, and 62%geographically diverse, as approximately 65% of our total revenue came from customers outside the U.S. for the yearsyear ended December 31, 2017, 2016 and 2015, respectively. Our business, financial condition and results of operations could be adversely impacted by factors, including currency fluctuations or regulatory, political, social and economic developments or instability in the foreign jurisdictions in which we operate. For additional financial information about geographic areas, see Note 15 of the Notes to the Consolidated Financial Statements.2021.

Seasonality

Historically, we have experienced a higher volume of transactions in the quarter ended December 31, which is our fourth fiscal quarter, and to a lesser extent, during other fiscal quarters. However, our transition to cloud strategy has moderated, and may continue to moderate, our historical seasonality trends.


Competition


The markets for our products and servicessolutions are competitive, fragmented and rapidly evolving. For example, we have seen consolidation in the quotingCPQ software market with large vendors acquiring smaller quotingCPQ companies as they attempt to provide end-to-end solutions to drive sales and profit.solutions. Today, we are increasingly competingcompete in a sales ecosystem with competitors that all aim to drive effectiveness and efficiency in selling, although we believe no single company has an offering that matches the integrated capabilities ofwe are unmatched in our solutions.ability to deliver sales and pricing AI with usability, speed, scale and precision. We face collective competition from a number ofboth larger and smaller companies. For example, Vendavo and Zilliant compete against the pricing management featurescompetitors, including those providing industry specific software, a portion of our revenuepricing solutions, our CPQ solutions, and profit realization solutions. Others, such as Apptus, Oracle, and Salesforce.com compete against the quoting features of our revenue and profit realization

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solutions. Yet others, such as Sabre Airline Solutions, Amadeus and AirRM, compete against a portion of our revenue management, retail, shopping and merchandising solutions in the airline industry. SeveralTo a lesser extent, we compete against large enterprise application providers such as JDA Software and SAP,that have developed offerings that include limited pricingcompeting functionality and revenue management functionality. Our solutions also compete with custom solutions developed internally by businesses, which requiregenerally include some combination of spreadsheets, manual processes, external consultants spreadsheets and internally-developedinternally developed software tools.

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The number of companies that we compete with has increased in recent years as we expanded into adjacent technologies. We believe our customers consider the following factors when evaluating our solutions versus competitive solutions:
customer base;
industry domain expertise;
breadth and depth of product and service offerings;offerings, including functionality, performance, product architecture, data security, reliability and scalability;
ability to offer integrated high-value solutions;user experience;
domain management best practices expertise and delivery;
ability for users to configure the solution to their needs;
depth of expertise in data and pricing science;
real-time solutions;
return on investment, total cost of ownership and time-to-value;
product architecture, functionality, performance, reliabilityapplicability for all current and scalability;future selling channels;
servicescustomer base and customer support quality;reputation;
sizebrand awareness;
strength of AI and qualityreal-time capabilities;
breadth and depth of partner ecosystem;integrations with the software already used by the customer;
existing customer relationships;depth of expertise in data and pricing science; and
vendor viability.industry domain expertise and functionality.
We believe that none of our competitors can provide a competitive level of all of the functionality needed to support an organization interested in optimizing sales growth through data science-drivenAI-based omnichannel pricing, quotingselling and revenue management. Our competitors generally compete on price andor by bundling their applications with other enterprise applications, and we expect that this will continue in the future. We distinguish ourselves from these vendors through our long history of providing software solutions incorporating data science,AI and/or machine learning, and/or artificial intelligence, the breadth and depth of the functionality we offer, the robust integration and configuration capabilities of our solutions, our ability to handle large data volumes at scale and our proven ability to provide high-value dynamic science-based optimization software to our global customer base across multiple industries. In the future, we believe our competition will continue to increase as more companies move into our market segment and as we expand into adjacent market segments.

Intellectual Property and Other Proprietary Rights


Our success and ability to compete is dependent, in part, on our ability to develop and maintain the proprietary aspects of our technology and operate without infringing upon the proprietary rights of others. Due to the rapidly changing nature of applicable technologies and current limitations in U.S. patent law, we believe that for the improvement of existing solutions and development of new solutions, reliance upon trade secrets and unpatented proprietary know-how are generally more advantageous for us than patent and trademark protection. We also rely onprotect our intellectual property with a combination of trade secrets, confidentiality procedures, contractual provisions, patents, trademarks, copyrights and other similar measuresmeasures. We believe that reliance upon trade secrets and unpatented proprietary know-how are generally the most advantageous methods for us to protect our proprietary information.


Research and Development


We believe our software innovation is the foundation of our business and accordingly have made, and continue to make, significant investments in research and development for the enhancement of existing products and servicessolutions and the development of new products and services.solutions. We also believe that our long-term investmentinvestments in artificial intelligenceAI and machine learning ofto power pricing and revenue management differentiatesdifferentiate us from our competitors. We are committed to continuing tothe further development of these high-value solutions as evidenced by our continued investment in research and development. In fiscal 2017, 20162021 and 2015,2020, we incurred expenses of $56.0 million, $52.8$82.3 million and $46.8$77.2 million, respectively, which is over 30% of our annual revenue, in research and development, net of capitalized internal-use software cost, to enhance our existing portfolio of solutions and to develop new solutions. Our research and development expenses include costs associated with our product management, product development and science and research groups. We conduct research and development activities predominantly in Bulgaria, France and the U.S., and to a lesser extentalso utilize third-party contractors in Bulgariavarious countries, including Bolivia, Canada, Colombia, France, India, Romania and France.Mexico.

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We employ data scientists, mostmany of whom are Ph.D.s,Ph.D.'s, to advance sales, pricing and revenue management technology and its implementation in our software solutions. These scientists have specialties including, but not limited to, AI, machine learning, operations research, management science, statistics, econometrics and computational methods. Our data scientists regularly interact with our customers, product development, sales, marketing and professional services staffteams to help keep our science efforts relevant to real-world demands.


Employees
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Human Capital Resources

Our mission is to help people and companies outperform. To fulfill that mission, we believe we must attract, develop, motivate and retain exceptional employees to maintain our culture and uphold our high ethical standards. As innovation is one of our core values, we believe that our commitment to innovation begins with our commitment to create an environment where our employees can thrive and reach their full potential. To accomplish this, we offer competitive total rewards, promote diversity, equity, inclusion and belonging, invest in ongoing learning and development, and focus on the future of work. Oversight of our approach to and investment in human capital resources is a key governance matter for our Board of Directors ("Board"). Directly, and through its Compensation and Leadership Development Committee, the Board engages regularly with management on human capital matters. As of December 31, 2017,2021, we had 1,066 full-time1,545 full-time personnel, which included 9341,293 employees and 132252 outsourced personnel. Our team spans 15+ countries, reflecting various backgrounds, ages, gender identities and ethnicities.

Culture.At PROS, our values and culture are embedded in everything we do. We proactively look for ways to maintain our collaborative and open company culture and further improve our organizational health, including through regular employee and management communication, periodic team events and frequent employee pulse surveys. We use insights from employee feedback, including through town halls, leader forums and other communication channels, to inform our human capital resources plans. PROS has been Certified™ by Great Place to Work® for the second year in a row, which shows the impact of our efforts. This year’s designation extends our prior certification to all eligible countries, recognizing our inclusive, people-first culture on a global scale. We encourage you to visit our website for more detailed information regarding our Human Capital programs and initiatives. Nothing on our website shall be deemed incorporated by reference into this Annual Report on Form 10-K.

Total Rewards. We require a talented workforce to drive innovation, operational excellence and long-term stockholder value. We also believe that employees should be paid for what they do and how they do it, regardless of their gender, race or other personal characteristics, and we constantly strive for pay parity. We define pay parity as ensuring that employees in the same job and location are paid fairly regardless of their gender or ethnicity. To attract and retain a talented workforce, we provide total rewards programs, practices and policies designed to be market-competitive, including by benchmarking and setting pay ranges based on market data, and also considering factors such as an employee’s role, skills, experience, job location and performance. We have invested in analysis and transparency to demonstrate our commitment to fair compensation and opportunity.

Our human resources management philosophy goes beyond traditional compensation and benefits. We design our total rewards to meet the needs of the whole person, not experienced anyjust the employee, recognizing that life events and circumstances that occur outside of work stoppagesmay impact what happens at work. For example, we provide a trusted time off approach in the U.S. to give employees more flexibility and considercontrol over their schedules. Our investments in employee mental health and wellness programs are also cornerstones of this philosophy. In response to the multitude of work and personal challenges presented by the COVID-19 pandemic and as we transition to the future of work, we added specific employee well-being initiatives which are discussed below.

Diversity and Inclusion.We believe diversity, equity, inclusion, and belonging ("DEIB") drive innovation and ownership. Our commitment to diversity and inclusion starts at the top with a skilled and diverse Board which provides oversight for our human capital resources efforts, including our DEIB programs and initiatives. As of December 31, 2021, the majority of our Board was comprised of either female and/or ethnically diverse directors, with both female and ethnically diverse representation on our Board for more than 10 years. As of December 31, 2021, women represent 36% of our global employees, and in the U.S., more than 50% of our employees represent minority groups, with underrepresented minorities (defined as those who identify as Black/African American, Hispanic/Latinx, Native American, Pacific Islander and/or two or more races) representing 26% of our U.S. employees.
We strive to maintain a working environment that celebrates diverse perspectives, cultures and experiences and invest in programs to engage our employees, including diversity, inclusion and harassment training. We have a heritage of fostering inclusion and belonging, awareness and education, and social interaction and camaraderie through our employee relationsresource groups. Sponsored and funded by PROS, these employee-led groups are open to be good.any interested employee and create spaces for our people to connect from all walks of life, grow together and build relationships and community. We are proud of what we have accomplished to advance DEIB, but we recognize we still have work to do, including how we approach the future of work.


Website

We maintain a website at www.pros.com. NoAdditional information on our diversity and inclusion strategy, diversity metrics and programs can be found on our website isat pros.com/about-pros/diversity-and-inclusion. Nothing on our website shall be deemed incorporated by reference herein. into this Annual Report on Form 10-K.
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Future of Work. In response to the COVID-19 pandemic, we initially instituted a work-from-home policy for substantially all our employees and materially limited business travel. As the pandemic has brought on systemic changes to historic work habits, we have embraced a hybrid work model with an eye on the future of work. As part of this hybrid model, we emphasize flexibility, including in work location and work schedules, based on a blend of what makes sense for each employee, their team, and our business. In addition, we continue to take an integrated approach to helping our employees manage their work and personal responsibilities, with a strong focus on employee physical and mental health. Recognizing that working in a hybrid environment across our global company is a relatively new way to interact, we offer company-wide initiatives to assist our employees in managing through the changes, including productivity, mental and physical health programming, periodic recharge days and "wellness Wednesdays" with limited scheduled meetings. Additional information on our hybrid work model, pandemic response and related wellness initiatives will be included in our 2022 Proxy Statement.

Learning and Development. We believe that continuous learning cultivates innovation and that the development of our most important assets, our people, is foundational to fulfill our mission. We regularly invest in our employees’ career growth and provide our employees opportunities for training on a wide range of skills designed to help them be more effective in their current and future roles. In 2021, all our employees participated in learning and development activities, including thousands of courses across a broad range of categories – leadership, inclusion and diversity, professional skills, technical and compliance. Because the development of our employees and next generation of leaders is critical to our long-term success, we annually engage in a comprehensive talent evaluation and succession planning process, including manager evaluations of all employees and detailed succession planning for all director and above roles with Board oversight for senior management and other key roles. As of December 31, 2021, 90% of our managers have completed a leadership training program we developed in partnership with the Jones Graduate School of Business at Rice University.

Corporate Information

We were incorporated in Texas in 1985. We reincorporated as a Delaware corporation in 1998. In 2002, we reorganized as a holding company in Delaware. Our principal executive offices are located at 3200 Kirby Drive, Suite 600, Houston, Texas 77098. We report as one operating segment with our Chief Executive Officer acting as our chief operating decision maker. Our telephone number is (713) 335-5151. Our website is www.pros.com. Our website and the information that can be accessed through our website are not part of this report.

Available Information

We make available, free of charge through our website, our Annual Report on Form 10-K, Quarterly Reports on Form 10-Q, Current Reports on Form 8-K, including exhibits thereto, and any amendments to those reports filed or furnished pursuant to Section 13(a) or 15(d) of the Exchange Act, as soon as reasonably practicable after the reports are electronically filed with or furnished to the SEC. Our reports that are filed with, or furnished to, the SEC are also available at the SEC's website at www.sec.gov. You may also read and copy any materials we file with the SEC, free of charge, at the SEC's Public Reference Room at 100 F Street, N.E., Washington, DC 20549. You may obtain information on the operation of the Public Reference Room by calling the SEC at 1-800-SEC-0330.


Annual CEO Certification


Pursuant to Section 303A.12(a) of the New York Stock Exchange ("NYSE") Listed Company Manual, weon June 7, 2021, we submitted to the NYSE an annual certification signed by our Chief Executive Officer certifying that he was not aware of any violation by us of NYSE corporate governance listing standards on June 8, 2017.standards.

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Item 1A.Risk Factors

We operate in a dynamic environment that involves numerous risks and uncertainties. The following section describes some of the risks that may adversely affect our business, financial condition or results of operations, and the trading price of our common stock; these risks are categories and not necessarily listed in terms of their importance or level of risk.


Strategic, Commercial and Operational Risks relating

We must successfully navigate the demand, supply and operational challenges associated with the ongoing coronavirus (COVID-19) pandemic, and the duration and extent to which this will impact our future results of operations and overall financial performance remains uncertain.

The ongoing COVID-19 pandemic and related public health measures have adversely impacted, and we expect will continue to adversely impact, many aspects of our business. Due to our subscription-based business model, the effect of the pandemic during any period may not be fully reflected in our results of operations until future periods. For example, our 2020 subscription bookings impacted our 2021 subscription revenue, as there is a timing lag between subscription bookings and the revenue recognized on those subscription bookings. If the pandemic has a substantial impact on our employees’, partners’ or customers’ productivity and businesses, our results of operations and overall financial performance may be harmed. COVID-19 may also have the effect of heightening many of the other risks described herein, including risks associated with our customers and supply chain.

The COVID-19 pandemic has put unprecedented strain on governments, healthcare systems, educational institutions, businesses and individuals around the world, the full impact and duration of which is difficult to assess or predict. The pandemic also continues to disrupt the global economy, including through disruptions in global supply chains, turmoil in labor markets and inflation caused in part by strong consumer demand where local economies reopened. The global macroeconomic effects of the pandemic may persist for an indefinite period, including in specific geographic regions or sectors of the economy, even after the pandemic has subsided. The long-term impact of the pandemic on global economic markets continues to be highly dependent upon the actions of governments, businesses and other enterprises in response to the pandemic and the effectiveness of those actions.

Governmental authorities continue to adopt a variety of restrictions in an attempt to contain the spread of COVID-19 and its variants, including travel restrictions, quarantines, physical distancing, and business limitations and shutdowns. Compliance with these measures by us and by our prospects, customers, suppliers and other counterparties has impacted our business, and industrythis impact could last for an indefinite period of time.


The economic impact of COVID-19 has adversely impacted a number of our prospects and customers, who continue to experience downturns or disruption in their own businesses. For example, our travel industry customers experienced unprecedented declines in demand globally in 2020, which despite some signs of recovery of in-country travel demand in 2021, may remain below pre-pandemic levels for some time. Impacted prospects and customers have in the past and may again in the future, decrease spending on technology initiatives, stall or halt implementation projects, request concessions from existing contracts, and in some cases file for bankruptcy protection. We expect that customer bookings and the related revenue and cash flows will continue to be lower than we anticipated prior to the pandemic. If a significant number of our customers impacted by COVID-19 are unable to make their contractually obligated payments to us, file for bankruptcy protection or elect to renew their current contracts with us at lower usage levels, this would have an adverse impact on our accounts receivable, subscription revenue, business, cash flows and financial condition.In response, we have postponed and may continue to postpone or cancel, planned investments in our business, which may impact our product development and rate of innovation, either of which could seriously harm our business.
The impact of COVID-19 will likely continue even after the pandemic is contained. For example, airline travel demand may remain suppressed and recovery may not follow a linear path. As there are no comparable recent events that provide guidance as to the effect, extent or duration of the current pandemic, or the resultant personal, economic and governmental reactions, we are unable to forecast the impact of COVID-19 on our bookings, revenue, results from operations, financial condition, liquidity and cash flows, and may have to take additional actions in the future that could further harm our business and financial performance. Although we expect that current cash and cash equivalent balances and cash flows that are generated from operations will be sufficient to meet our working capital needs and other capital and liquidity requirements for at least the next 12 months, if our access to capital is restricted or our borrowing costs increase, our operations and financial condition could be adversely impacted.
The disruptions caused by COVID-19, including the limitations on meeting in-person with existing and potential customers and amongst our teams because our team is dispersed, may result in inefficiencies, delays and additional costs in our
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product development, sales, marketing, product implementation and customer service efforts that we cannot fully mitigate through remote work arrangements. Many employees may continue to have additional personal needs to attend to such as looking after children as a result of school closures or adjusted school calendars or family who become sick, and employees may continue to become sick themselves and be unable to work. Similarly, our business practice modifications in response to the pandemic could present challenges to maintaining our corporate culture, including employee engagement, development and productivity. We have reopened our offices on a voluntary basis as local regulations permit. The reopening of our offices has required and may continue to require non-trivial investments to manage additional risks and operational challenges, including in the design, implementation and enforcement of new workplace safety protocols. These efforts may divert management attention, and the protocols may create logistical challenges for our employees which could adversely impact employee productivity and morale. Even if we follow what we believe to be best practices, our measures may not prevent the transmission of COVID-19. Any incidents of actual or perceived transmission may expose us to liability from employee claims, adversely impact employee productivity and morale, and result in negative publicity and reputational harm.

The impacts of COVID-19 on our business continue to be uncertain, evolving, dynamic and dependent on numerous unpredictable factors outside of our control, including:

the spread, duration and severity of COVID-19 and the mutations or variations thereof as a public health matter and its impact on governments, businesses and society generally and our clients, partners and our business;

the duration, impact and effectiveness of measures taken by governments, businesses and society in response to COVID-19, including the availability, effectiveness and adoption of vaccines, and other legislative and regulatory measures;

the impact of COVID-19 on overall long-term demand for air travel, including the impact on demand for business travel as a result of increased usage of videoconferencing and other technologies;

the impact of COVID-19 on the financial health and operations of our current and prospective customers and partners, including the increase in business failures among our customers and other businesses; and

the prioritization of technology investments and projects in light of other demands on customers and prospects caused by COVID-19, including secondary affects such as inflation, labor disruptions and talent shortages.

If we are not able to respond to and manage the impact of such events effectively, our results of operations, financial performance and overall business will be harmed. We continue to evaluate the nature and extent of the impact of COVID-19 to our business.

Our IT systems are regularly under attack. If our security measures are breached and unauthorized access is obtained to a customer’s data, our data or our IT systems, our and our customers’ operations may be disrupted, our reputation may be harmed, our solutions may be perceived as not being secure, customers may curtaillimit or stop using our solutions and/orand we may incur significant legal and financial exposure and liabilities.


Our solutions and services involve the storage, and to a more limited extent, the transmission of our customers’ proprietary information. Despiteinformation, including personal and other sensitive data. We have incurred, and expect to continue to incur, significant costs to maintain security measures designed to prevent, eliminate or alleviate known security vulnerabilities, data theft, data corruption, data loss, computer viruses, ransomware or malicious software programs or code, cyber attacks, including advanced persistent threat intrusions, by third parties and similar disruptive events (each a "Security Incident"). Given the novel and sophisticated ways that hackers and other cyber criminals engage in cyber attacks, it is reasonable to expect that despite the implementation of security measures, our security measures and the security measures of third-party security attestations,providers on which we rely would not be sufficient to prevent our systems from being compromised. If these systems may still be vulnerablemeasures are breached or are insufficient to data theft, computer viruses, malicious software programs, programming errors,prevent or mitigate a cyber attack, whether as a result of third-party action, employee error or misconduct, design or deployment defects, or otherwise, we could experience a Security Incident. Moreover, because the scale and number of cyber attacks by third parties or similar disruptive problems,continue to grow and could result in someone obtaining unauthorized access to our customers’ data or our data, including our intellectual property and other confidential business information, or our IT systems. Because thebecause techniques used to compromise systems change frequently and may not be recognized until launched or for an extended period of time thereafter, we may be unable to anticipate these techniques or to implement adequate preventative measures. In addition,or remediation measures in a timely manner, if at all, even when a vulnerability is known. We and the costs to prevent, eliminate or alleviate security vulnerabilities, computer viruses, malicious software programs, and other attacks by third parties are significant. Our efforts to address these problemsthird-party providers on which we rely may not be successfulable to address such vulnerability prior to experiencing a Security Incident. Our risk is heightened given the increase in remote work due to the COVID-19 pandemic. Additionally, during the ongoing COVID-19 pandemic, and potentially beyond as remote work and resource access expand, there is an increased risk of cybersecurity-related events such as COVID-19 themed phishing attacks, exploitation of any cybersecurity flaws that may exist, an increase in the number of
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cybersecurity threats or attacks, and other security challenges as a result of most of our employees and our service providers continuing to work remotely from non-corporate managed networks.

Security Incidents could result in interruptions, delays, cessation of service and loss of existing or potential customers. We cannot predict the extent, frequency or impact of these problems on us. Any security breach could result in acustomers, as well as loss of confidence in the security of our solutions and services, damage to our reputation, negativelynegative impact to our future sales, disruptdisruption of our business, increaseincreases to our information security costs, unauthorized access to, and leadtheft, loss or disclosure of, our and our customers’ proprietary and confidential information, including personal information, litigation, governmental investigations and enforcement actions, including fines or other actions, increased stock price volatility, significant costs related to indemnity obligations, legal liability and other costs.expenses, and material harm to our business, financial condition and results of operations. We cannot ensure that our commercial insurance will be available or sufficient to compensate us for all costs we may incur as a result of a Security Incident, and if we were to incur significant costs, our ability to obtain comparable insurance in the future may be impaired or only available at significantly increased cost.


In the normal course of our business, we experience Security Incidents. We are aware of the widely reported vulnerability in Apache's Log4j software library and have taken steps to mitigate the vulnerability in our systems. However, as with any vulnerability, there can be no assurance that our mitigation will fully prevent a Security Incident exploiting this vulnerability. There can be no assurance that future Security Incidents will not be material to our business operations, financial condition, cash flows, and results of operations.

    Failure to increase business from our customers and sustain our historical renewal rates and pricing could adversely affect our future revenue and operating results.

Many of our existing customers initially purchase our software solutions for a specific business segment or geographic location within their organization, and over time we partner with them to add business segments and geographic locations within their organization. Our subscription agreements are typically for an initial term of three years, and our legacy maintenance and support agreements are typically renewed for annual terms. These customers might not choose to renew, to make additional purchases of our software solutions or to expand their existing software solutions to other business segments. In addition, as we deploy new applications and features for our software solutions or introduce new software solutions, our current customers may not purchase these new offerings. If we fail to generate additional business from our existing customers, our revenue could grow at a slower rate or even decrease.

    We may not accurately predict future customer renewal rates, which can decline or fluctuate as a result of a number of factors, including customers’ level of satisfaction with our services, our ability to continue to regularly add functionality, the reliability (including uptime) of our subscription services, the prices of our services, the actual or perceived information security of our systems and services, mergers and acquisitions of our customers, reductions in our customers’ spending levels, or declines in customer activity as a result of economic downturns or uncertainty in financial markets, including fluctuations caused by the COVID-19 pandemic. If our customers choose not to renew their subscription, maintenance and support agreements with us on favorable terms or at all, our business, operating results, cash flows, and financial condition could be harmed.

If we fail to manage our growth effectively, we may be unable to execute our business plan, maintain high levels of service and operational controls or adequately address competitive challenges.

Over the past several years, we have experienced substantial growth in our customers, headcount and operations. Despite the challenges posed by COVID-19, we expect to continue to expand our customer base, headcount and operations over time. This growth has placed, and future growth will place, a significant strain on our management, general and administrative resources and operational infrastructure. Our success will depend in part on our ability to effectively manage this growth and scale our operations, which is more challenging during the COVID-19 pandemic. To manage this growth, we have and will continue to need to improve our operational, financial, management controls, reporting systems and procedures. We also need to ensure that our policies and procedures evolve to reflect our current operations and are appropriately communicated to and observed by employees, and that we continue to appropriately manage our assets. Failure to effectively manage growth could adversely impact our business performance and operating results.

We depend on third-party data centers, software, data and other unrelated service providers and any disruption in these operationsfrom such third-party providers could impair the delivery of our service and negatively affect the market for our cloud solutions.business.


Our cloud products are dependent upon third-party hardware, software and cloud hosting vendors, including Microsoft Azure, and IBM Softlayer and Amazon Web Services, all of which must inter-operate for end users to achieve their computing goals. We utilize third-party data center hosting facilities, cloud platform providers, and other service providers to host and
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deliver our subscription services as well as for our own business operations. We host our cloud products from data centers in a variety of countries, including the United States, the Netherlands, Ireland, Germany, United Arab Emirates, Australia, Singapore and other countries. While we control and generally have exclusive access to our servers and all of the components of our network that are located in our external data centers, we do not control the operation of these facilities and they are vulnerable to damage or interruption from hurricanes, earthquakes, floods, fires, power loss, telecommunications failures and similar events. They may also be subject to security incidents,Security Incidents, break-ins, sabotage, intentional acts of vandalism and similar misconduct. Despite our failover capabilities, standard protocols and other precautions, taken at these facilities, the occurrence of a natural disaster or an act of terrorism, a decision to close the facilities without adequate notice or other unanticipated problems at these facilities could result in lengthy interruptions in our service.

In addition, the ongoing COVID-19 pandemic could potentially disrupt the supply chain resulting in a delay, potentially lengthy, of hardware necessary to maintain these third-party systems or to run our business. These providers have no obligation to renew their agreements with us on commercially reasonable terms, or at all. If we are unable to renew these agreements on commercially reasonable terms or at all, or if one of our data center operators is acquired, we may be required to transfer our servers and other infrastructure to new data center facilities, and we may incur significant costs and possible service interruption in connection with doing so. Any interruptions or delays in these hosted services, or security or privacy breaches, could damage our reputation, negatively impact our future sales, disrupt our business, and lead to legal liability and other costs.


Furthermore, certainCertain of our applications are essential to our customers’ ability to quote, price, and/or sell their products orand services. Any interruptionInterruption in our service may affect the availability, accuracy or timeliness of quotes, pricing or other information and as a result could require us to issue service credits to our customers, damage our reputation, cause our customers to terminate their use of our solutions, require us to issue service credits to our customers, require us to indemnify our customers against certain losses, and prevent us from gaining additional business from current or future customers. In addition, certain of our applications require access to our customer’s data which may be held by third parties, some of whom are, or may become, our competitors. For example, many of our travel industry products rely upon access to airline data held by large airline IT providers which compete against certain of our airline products. Certain of these competitors have in the past, and may again in the future, make it difficult for our airline customers to access their data in a timely and/or cost-effective manner.


ExpandingAny disruption from our third-party data center, software, data or other service providers could impair the delivery of our service and evolving data privacy laws and regulations couldnegatively affect our business, damage our reputation, negatively impact our future sales and lead to legal liability and other costs.

Implementation projects involve risks which can negatively impact the effectiveness of our software, resulting in harm to our reputation, business and exposefinancial performance.

The implementation of certain of our software solutions involve complex, large-scale projects that require substantial support operations, significant resources and reliance on factors beyond our control. For example, the success of certain of our implementation projects is dependent upon the quality of data used by our software solutions and the commitment of customers’ resources and personnel to the projects. We may not be able to correct or compensate for weaknesses or problems in data, or any lack of our customers’ commitment and investment in personnel and resources. Further, various factors, including our customers’ business, integration, migration and security requirements, or errors by us, our partners, or our customers, may cause implementations to increased liability.be delayed, inefficient or otherwise unsuccessful. For example, changes in customer requirements, delays, or deviations from our recommended best practices occur during implementation projects. As a result, we may incur significant costs in connection with the implementation of our products. If we are unable to successfully manage the implementation of our software solutions, and as a result those products or implementations do not meet customer needs, expectations or timeline, we may become involved in disputes with our customers, may be unable to sell additional products or secure a renewal of the customer’s subscription, and our business reputation and financial performance may be significantly harmed. If an implementation project for a large customer or a number of customers is substantially delayed or canceled, our ability to recognize the associated revenue and our operating results could be adversely affected.


If we fail to manage our cloud operations, we may be subject to liabilities and our reputation and operating results may be adversely affected.

We providehave experienced substantial growth in the number of customers and data volumes serviced by our cloud infrastructure in recent years. While we have designed our cloud infrastructure to meet the current and anticipated future performance and accessibility needs of our customers, we must manage our cloud operations to handle changes in hardware and software solutions globally, includingparameters, spikes in countries thatcustomer usage and new versions of our software. We have more stringent regulations thanexperienced, and may in the U.S., including regulations relating to data privacyfuture experience, system disruptions, outages and the unauthorized use of, or access to, and retention of commercial and personal information.other cloud infrastructure performance problems. These data protection lawsproblems may be inconsistent across jurisdictions,caused by a variety of factors, including infrastructure changes, human or software errors, viruses, security attacks (internal or external), fraud, spikes in customer usage, denial of service issues and are subjectother Security Incidents. In some instances, we may not be able to interpretation, particularly inidentify the EU, where the regulatory frameworkcause or causes of these performance problems within an acceptable period of time. Our customer agreements typically provide service level commitments on a monthly basis and for privacy is actively evolving and is likely to remain uncertain for the

certain of our products we also offer
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foreseeable future. For example,response time commitments. If we are unable to meet the EU General Data Protection Regulation ("GDPR") becomes effective in May 2018, and imposes new requirements regarding the handlingstated service level or response time commitments, or if we suffer extended periods of personal data. The GDPR and other changes in laws or regulations, which enhance protection of certain types of data, could increase our cost of providing our products and services, limit us from offering certain solutions in certain jurisdictions, and could impact our new technology innovation related to artificial intelligence and machine learning. In addition, our cloud software solutions store data on behalf of our customers, and if our customers fail to comply with contractual obligations or applicable laws, it could result in litigation or reputational harm to us. Any inability to adequately address privacy concerns, even if unfounded, or to comply with more complex and numerous privacy or data protection laws, regulations and privacy standards, could result in liability to us, damage our reputation, inhibit sales ofunavailability for our solutions, we may be contractually obligated to issue service credits or refunds to customers for prepaid and could harm our business, financial condition and results of operations.

Our cloud offerings bring other business and operational risks compared to our legacy on-premises software.

The enterprise cloud computing market is less mature than the market for on-premise enterprise software, and may not be as broadly accepted as on-premise software in the enterprise market, particularly given that customers use our software for important aspects of their business. Prospects andunused subscription services, or customers may be reluctantchoose to terminate or unwilling to use a cloud-based solution due to cost, security, privacy or other concerns, which could delay our sales cycles if we need to educate customers about our cloud solutions. In addition, any errors, defects, disruptions innot renew contracts. Any extended service outages or other performance problems could hurtalso result in damage to our reputation may damageor our customers’ businesses, cause our customers couldto elect not to not renew or to delay or withhold payment to us, we could loseloss of future sales, orlead to customers may makemaking other claims against us whichthat could harm our subscription revenues, result in an increase in our provision for doubtful accounts, increase collection cycles for our accounts receivable or lead to the expense and risk of litigation.


WhileIf we fail to protect our intellectual property adequately, our business may be harmed.

Our success and ability to compete depends in part on our ability to protect our intellectual property. We rely upon a combination of trade secrets, confidentiality policies, nondisclosure and other contractual arrangements, and patent, copyright and trademark laws to protect our intellectual property rights. We cannot, however, be certain that steps we take to protect our intellectual property are adequate.

We may be required to spend significant resources to protect our intellectual property rights. Litigation brought to protect and enforce our intellectual property rights could be costly, time-consuming, and distracting to management and could result in the impairment or loss of portions of our intellectual property. Furthermore, our efforts to enforce our intellectual property rights may be met with defenses, counterclaims, and countersuits attacking the validity and enforceability of our intellectual property rights. The procurement and enforcement of certain intellectual property rights involves complex legal and factual considerations, and the associated legal standards are not always applied predictably or uniformly, can change, and may not provide adequate remedies. As a result, we may not be able to obtain or adequately enforce our intellectual property rights, and other companies may be better able to develop products that compete with ours. Our failure to secure, protect, and enforce our intellectual property rights could adversely affect our brand, competitive business position, business prospects, operating results, cash flows, and financial condition.

Our use of third-party software creates dependencies outside of our control.

We use third-party software in our software solutions. If our relations with any of these third parties are impaired, or if we are unable to obtain or develop a replacement for the software, our business could be harmed. The operation of our solutions could be impaired if errors occur in the third-party software that we utilize. It may be more difficult for us to correct any defects in third-party software because the software is not within our control. Accordingly, our business could be adversely affected in the event of any errors in this software. There can be no assurance that these third parties continue to invest the appropriate levels of resources in their products and services to maintain and enhance the capabilities of their software.

We may enter into acquisitions that may be difficult to integrate, fail to achieve our strategic objectives, disrupt our business, dilute stockholder value or divert management attention.

We have completed five acquisitions since 2013, including our recent acquisition of EveryMundo, and we plan to increase our focus on migrating our legacy on-premises software customerscontinue to our latest cloud solutions in 2018, our existing customers who purchased licenses to our software may have invested substantial personnelacquire other businesses, technologies and financial resources in our legacy software, and althoughproducts that we intend to continuecomplement or enhance our existing business, solutions, services and technologies. We cannot provide assurance that the acquisitions we have made or may make in the future will provide us with the benefits or achieve the results we anticipated when entering into the transaction(s). Acquisitions are typically accompanied by a number of risks, including:

difficulties in integrating the operations and personnel of the acquired companies;

difficulties in maintaining acceptable standards, controls, procedures and policies, including integrating financial reporting and operating systems, particularly with respect to support our perpetual license customers. If our migration efforts are not successful, our internal developmentforeign and/or public subsidiaries;

disruption of ongoing business and customer support teams could find it increasingly difficultdistraction of management;

inability to maintain relationships with customers of the acquired business;

impairment of relationships with employees and costly to support both traditional software installed by customers and software delivered as a service.

We are experiencing reduced revenues and corresponding cash flow without a corresponding decrease in expenses as a result of any integration of new management and other personnel;

difficulties in incorporating acquired technology and rights into our cloud strategy,solutions and services;

unexpected expenses resulting from the acquisition; and
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potential unknown liabilities associated with the acquisition.

In addition, we may incur debt, acquisition-related costs and expenses, restructuring charges and write-offs as a result of acquisitions. Acquisitions may also result in goodwill and other intangible assets that are subject to impairment tests, which may continue for longer thancould result in future impairment charges. In addition, we expect.

We expect our expenses to exceed our revenues and cash flowhave in the near term as we continue to make investments as part of our cloud strategy, particularlypast, and may in new product development, security, privacy and cloud operations. Our ability to return to profitability depends on our ability to: continue to drive subscription sales, develop enhancements to our existing products and develop new products, build our sales and marketing and product development organizations, successfully execute our marketing and sales strategies,the future, enter into negotiations for acquisitions that are not ultimately consummated. Those negotiations could result in diversion of management time and maintain beneficial channel relationships, appropriately manage our expenses, and identify and acquire companies or assets at attractive valuations.significant out-of-pocket costs. If we arefail to evaluate and execute acquisitions successfully, we may not be able to execute on these actionsachieve our anticipated level of growth and grow our revenue and corresponding cash flows to offset these expected costs, our business may not grow as we anticipate, ourand operating results could be adversely affectedaffected.

Catastrophic events may disrupt our operations.

Our headquarters is located in Houston, Texas, and we may continue to incur net losses,conduct business in other domestic and international locations. We also rely on a GAAP basis,our network and third-party infrastructure and enterprise applications for our sales, marketing, development, services, operational support and hosted services. A disruption, infiltration or failure of our infrastructure, systems or third-party hosted services in the future. Additionally, operating margins onevent of a major hurricane, earthquake, fire, flood or other weather event, power loss, telecommunications failure, software or hardware malfunctions, pandemics (including the ongoing COVID-19 pandemic), cyber-attack, war, terrorist attack or other catastrophic event that our cloud-only products may be lower than those we have achieved onbusiness continuity and disaster recovery plans do not adequately address, could cause, among other impacts, system interruptions, reputational harm, loss of intellectual property, delays in our more mature products,product development, lengthy interruptions in our services, breaches of data security and our new initiatives may not generate sufficient revenue and cash flows to recoup our investments in them. If anyloss of critical data. Any of these events werecould prevent us from fulfilling our customer obligations or could negatively impact a country or region in which we sell our products, which could in turn decrease that country’s or region’s demand for our products. Even though we carry business interruption insurance and typically have provisions in our contracts that protect us in certain events, we might suffer losses from business interruptions that exceed the coverage under our insurance policies or for which we do not have coverage. Any natural disaster or other catastrophic event could create a negative perception in the marketplace, delay our product innovations, or lead to occur, itlengthy interruptions in our services, breaches of data security, and losses of critical data, all of which could adversely affecthave an adverse effect on our business, results of operations and financial condition.operating results.


We are a multinational corporation which subjects usexposed to increased risks that may adversely affect our operating results.inherent in international operations.


The majority of our revenues are derived from our customers outside the U.S. For the years ended December 31, 2017, 2016 and 2015, approximately 63%, 63% and 62% of our total revenue, respectively, was derived from outside the U.S. To date, the majority of our sales have been denominated in U.S. dollars, although the majority of our expenses that we incur in our international operations are denominated in local currencies. To date, we have not used risk management techniques or "hedged" the risks associated with fluctuations in foreign currency exchange rates. Consequently, our results of operations, cash flows, and financial condition, including our revenue and operating margins, arecan be subject to losses from fluctuations in foreign currency exchange rates.rates, as well as regulatory, political, social and economic developments or instability in the foreign jurisdictions in which we operate.For additional financial information about geographic areas, see Note 19 of the Notes to the Consolidated Financial Statements.


Our operations outside the U.S. are subject to risks inherent in doing business internationally, requiring resources and management attention, and may subject us to new or larger levels of regulatory, economic, foreign currency exchange, tax and political risks.risks, which may be amplified by the COVID-19 pandemic. We have customers in over 5560 countries internationally, which we service through our operations in the U.S. as well as from the, Australia, Bulgaria, Canada, France, Germany, Ireland, United Arab Emirates, United Kingdom France, Bulgaria, Germany, Canada, Ireland and Australia (through wholly-owned subsidiaries).Singapore. We expect our international operations to continue to grow. AmongIn addition to navigating the riskschallenges related to the ongoing COVID-19 pandemic in foreign jurisdictions, we believe are most likely to affect usface other risks with respect to our international sales and operations, are:including:

economic conditions in various parts of the world;world, particularly disruptions from the COVID-19 pandemic;


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contagious diseases;


differing labor and employment regulations, especially in the European Union, where labor laws are generally more advantageous to employees as compared to the U.S., including hourly wage and overtime regulations and employee termination restrictions or related costs;;
multiple, conflicting and changing data privacy laws and regulations that result in increased complexity and costs;
the difficulty of managing and staffing our international operations and the increased travel, infrastructure and legal compliance costs associated with multiple international locations;
different and more stringent data protection, privacy and other laws, including data localization requirements;
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unexpected changes in regulatory requirements;requirements, including changes in laws governing the geolocation or flow of data across international borders;

less favorable intellectual property laws;

new and different sources of competition;
costs of
compliance and penalties for noncompliance with foreignmultiple, conflicting, ambiguous or evolving governmental laws and regulations, including privacy, anti-corruption, import/export, antitrust and industry-specific laws applicableand regulations and our ability to companies doingidentify and respond timely to compliance issues when they occur;

vetting and monitoring our third-party business partners in foreign jurisdictions;new and evolving markets to confirm they maintain standards consistent with our brand and reputation;

multiple, conflicting and changing tax laws and regulations that may affect both our international and domestic tax liabilities and result in increased complexity and costs;

availability of broadband andsufficient network connectivity required for certain of our products;

difficulties in enforcing contracts and collecting accounts receivable, especially in developing countries; and

tariffs and trade barriers, data sovereignty, import and export controls and other regulatory or contractual limitations on our ability to sell or develop our solutions in certain foreign markets.


If we continue to expand our business globally, our success will depend, in large part, on our ability to anticipate and effectively manage these and other risks associated with our international operations. Our failure to manage any of these risks successfully could harm our international operations and reduce our international sales, adversely affecting our business, operating results and financial condition.


As we expandMarket and Competition Risks

Any downturn in sales to our target markets could adversely affect our operating results.

Our success is highly dependent upon our ability to sell our software product portfolio, we could face increased competition as part of entering new markets.

The market forsolutions to customers in our products is competitive, and we expect competition to continue to increase in the future as we expand our product portfolio and features. We may not compete successfully against future potential competitors, especially those with significantly greater financial resources or brand name recognition. For example, we compete with sales enablement, configure-price-quote, revenue management, and through PROS Travel Commerce (formerly Vayant), we now compete with airline shopping and merchandising software. Large companies in these spaces may have advantages over us because of their greater brand name recognition, larger customer bases, broader product portfolios, larger distribution channels, or greater financial, technical and marketing resources. As a result, they may be able to adapt more quickly to new or emerging technologies and changes in customer requirements.

If our new products and product enhancements do not achieve sufficient market acceptance, our results of operations and competitive position could suffer.

We spend substantial amounts of time and money to enhance our existing products, as well as to research and develop new products. We introduce new products and incorporate additional features, improve functionality or add other enhancements to our existing products in order to meet our customers' demands. Our new products or enhancements could fail to attain sufficient market acceptance for many reasons, including:
delays in introducing new, enhanced or modified products;
defects, errors or failures in any of our products;
inability to operate effectively with the networks of our prospective customers;
inability to protect against new types of attacks or techniques used by hackers;
negative publicity about the performance or effectiveness of our network security products;
reluctance of customers to purchase products based on open source software; and
disruptions or delays in the availability and delivery of our products.


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If our new products or enhancements do not achieve adequate acceptance in the market, our competitive position could be impaired, our revenue could be diminished and the effect on our operating results may be particularly acute because of the significant research and development, marketing, sales and other expenses we incurred in connection with the new product.

We focus primarily on sales, pricing and revenue management software, and if the markets for this software develop more slowly than we expect, our business could be harmed.

We derive most of our revenue from providing our solutions for selling, pricing and revenue management, implementation services and ongoing customer support. The sales and pricing market is evolving rapidly, and it is uncertain whether this software will achieve and sustain high levels of demand and market acceptance. Our success would depend on the willingness of businesses to use sales and pricing software in the manufacturing, distribution and servicestarget industries, including automotive and industrial B2B services, cargo,manufacturing, transportation and logistics, chemicals and energy, consumer goods, insurance, food and beverage, healthcare, high tech and travel.

Some businesses may be reluctant or unwilling If we are unable to implement sales and pricingsell our software for a number of reasons, including failure to understand the potential returns of improving their processes and lack of knowledge about the potential benefits that such software may provide. Some businesses may elect to improve their pricing processes through solutions obtained from their existing enterprise software providers, whose solutions are designed principally to address functional areas other than pricing. These enterprise solutions may appealeffectively to customers that wishin these industries, we may not be able to limitgrow our business. For example, COVID-19 has had a dramatic adverse impact on the number of software vendors on which they relytravel industry and the numbertiming and pace of different types of solutions used to run their businesses.recovery is unpredictable as further described above.

If businesses do not embrace the benefits of sales and pricing software, the sales and pricing software market may not continue to develop or may develop more slowly than we expect, either of which would significantly and adversely affect our revenue and operating results. Because the sales and pricing software market is developing and the manner of its development is difficult to predict, we may make errors in predicting and reacting to relevant business trends, which could harm our operating results.


We arehave historically been subject to a lengthy sales cyclecycles, and delays or failures to complete sales may harm our business and cause our revenue, and operating income, and cash flows to decline in the future.


While ourOur sales cycle times have improved since we shifted to a cloud strategy in 2015 relative to our prior historical averages, our sales cyclecycles may take several monthsa month to over a year. To sellyear for large enterprise customers. A large enterprise customer’s decision to use our solutions successfullytypically involves a number of internal approvals, and obtain an executed contract, we often havesales to educate our potentialthose prospective customers generally require us to provide greater levels of education about the benefits and features of our solutions. We expend substantial resources during our sales cycles with no assurance that a sale may ultimately result. The length of each individual sales cycle depends on many factors, a number of which we cannot control, including the prospective customer's internal evaluation and approval process requirements, as well as the prospective customer's budget and/or resource constraints. In addition, as a result of the ongoing COVID-19 pandemic, many local governments as well as enterprises have limited travel and in-person meetings and implemented other restrictions making the sales process more lengthy and difficult, particularly for new customers. Any unexpected lengthening of the sales cycle or failure to secure anticipated orders could negatively affect our revenue. Furthermore, a delay in our ability to obtain a signed agreement or to complete certain contract requirements in a particular quarter could materially reduce our bookings in that quarter. Any significant failure to generate revenue or delays in recognizing revenuesales after incurring costs related to our sales or services process could also have a material adverse effect on our business, financial condition, cash flows, and results of operations.


FailureIf we fail to sustain our historical renewal ratesdevelop or acquire new functionality and pricing would adversely affect our future revenue and operating results.

Our subscription agreements are typically for an initial term of three years, and maintenance and support agreements are typically for an initial term of two years.  Our customers have no obligation to renew their subscriptions for our services after the expiration of their initial term, and some customers electsoftware solutions, we may not to renew. Historically, maintenance and support revenue has represented a significant portion of our total revenue, including approximately 41%, 45% and 38% of our total revenue for the years ended December 31, 2017, 2016 and 2015, respectively. Subscription revenue has represented an increasingly significant portion of our total revenue, including approximately 36%, 25% and 17% of our total revenue for the years ended December 31, 2017, 2016 and 2015, respectively.

We cannot provide assurance that we will be able to accurately predict future customer renewal rates. Our customers’ renewal rates may declinegrow our business and it could be harmed.

If we are unable to provide enhancements and new features for our existing software solutions or fluctuate as a resultnew solutions that achieve market acceptance or to integrate technology, products and services that we acquire into our platform, our business,
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revenues and other operating results could be significantly adversely affected. The success of enhancements, new features and modules depends on several factors, including the timely completion, introduction and market acceptance of the enhancements or new features or modules. We have experienced, and may in the future experience, delays in the planned release dates of enhancements to our platform, and we have discovered, and may in the future discover, errors in new releases after their levelintroduction. Either situation could result in adverse publicity, loss of satisfaction withsales, delay in market acceptance of our services,platform, or customer claims, including, among other things, warranty claims against us, any of which could cause us to lose existing customers or affect our ability to attract new customers. Furthermore, because our software solutions are intended to interoperate with a variety of third-party enterprise software solutions, we must continue to regularly add functionality, the reliability (including uptime)modify and enhance our software to keep pace with changes in such solutions. Any inability of our subscription services, the prices of our services, the actual or perceived information security of our systems and services, mergers and acquisitions affecting our customer base, reductions in our customers’ spending levels, or declines in customer activity as a result of economic downturns or uncertainty in financial markets. If our customers choose notsoftware to renew their subscription, maintenance and support agreementsoperate effectively with us on favorable terms or at all, our business, operating results and financial condition could be harmed. Our opportunity for future growth is also affected by our abilitythird-party software necessary to sell additional features and services to our current customers, which depends on a number of

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factors, including our customers’ satisfaction with our products and services, the prices of ourprovide effective solutions and general economic conditions. If our efforts to cross-sell and upsell to our customers, are unsuccessful,could reduce the rate at which our business grows might decline.

We might not generate increased business from our customers, which could limit our revenue in the future.

We sell our software solutions to both new customers and existing customers. Many of our existing customers initially purchase our software solutions for a specific business segment or a specific geographic location within their organization and later purchase additional software solutions for the same or other business segments and geographic locations within their organization. These customers might not choose to make additional purchases of our software solutions or to expand their existing software solutions to other business segments. In addition, as we deploy new applications and featuresdemand for our software solutions, or introduce new software solutions, our current customers could choose not to purchase these new offerings. If we fail to generate additional business from our existing customers, our revenue could grow at a slower rate or even decrease.

Competition from vendors of sales, pricing, revenue management and configure-price-quote solutions as well as from companies internally developing their own solutions could adversely affect our ability to sell our solutions and could result in pressure to pricecustomer dissatisfaction and limit our solutionsfinancial performance.

The markets in a manner that reduces our marginswhich we participate are intensely competitive, and harmsif we do not compete effectively, our operating results.results could be harmed.


The sales,markets for enterprise software applications for CPQ, pricing optimization and management, airline revenue managementoptimization, airline distribution and configure-price-quote software market isretail, and digital offer marketing are competitive, fragmented and rapidly evolving. Our software solutions compete with both solutions developed internally by businesses as well as those solutions offered by competitors. We believe our principal competition consists of sales, pricing, revenue management and configure-price-quote software vendors, including a number of vendors that provide portions of such software for specific industries; as well as large enterprise application providers that have developed offerings that include sales, pricing, revenue management and configure-price-quote functionality.

We expect additional competition from other established and emerging companies toas the extent the sales, pricing, revenue management and configure-price-quote software market continuesmarkets in which we compete continue to develop and expand. We also expect competition to increaseexpand, as a result of the entrance of new competitors in the market andwell as through industry consolidation, including through a merger or partnership of two or more of our competitors or the acquisition of a competitor by a larger company. A numberSome of our current and potential competitors may have larger installed bases of users, longer operating histories, broader distribution, and greater name recognition, than we have. In addition, many of these companiesand have significantly greater resources than we have. As a result, these companies may be able to respond more quickly to new or emerging technologies and changes in customer demands, and devote greater resources to the development, promotion and sale of their products.


Competition could seriously impede our ability to sell our software solutions and services on terms favorable to us. We do not know how our competition could set prices for their products. Businesses may internally develop solutions, rather than invest in commercially-available solutions. Our current and potential competitors may develop and market new technologies that render our existing or future solutions obsolete, unmarketable or less competitive. In addition, if these competitors develop solutions with similar or superior functionality to our solutions, or if they offer solutions with similar functionality at a substantially lower priceprices than our solutions, we may need to decrease the prices for our solutions in order to remain competitive. In addition, our competitors have and may in the future, offer their products and services at a lower price, or, particularly during the ongoing COVID-19 pandemic, offer price concessions, delay payment terms, or provide financing or other terms and conditions that are more enticing to potential customers. If we are unable to maintain our current solutions, services and maintenance pricing due to competitive pressures, our margins could be reduced and our operating results could be adversely affected. We cannot provide assurance thatIf we would be able todo not compete successfully against current or future competitors, or that competitive pressures could not materially and adversely affect our business, financial condition, cash flows, and operating results.


We focus primarily on CPQ, pricing optimization and management, airline revenue optimization, airline distribution and retail, and digital offer marketing software and if the markets for these software solutions develop more slowly than we expect or if we fail to capitalize on the market opportunity, our business could be harmed.

We derive most of our revenue from providing our software solutions for CPQ, pricing optimization and management, airline revenue optimization, airline distribution and retail, and digital offer marketing, as well as providing implementation services and ongoing customer support. These markets are evolving rapidly, and it is uncertain whether software for these markets will achieve and sustain high levels of demand. Our success depends on the willingness of businesses in our target markets to use the types of solutions we offer and our ability to capture share in these markets. Some businesses may be reluctant or unwilling to implement such software for a number of reasons, including failure to understand the potential returns of improving their processes, lack of knowledge about the potential benefits that such software may provide, or reluctance to change existing internal processes. Some businesses may elect to improve their sales and pricing processes through solutions obtained from their existing enterprise software providers, whose solutions are designed principally to address functional areas other than what our solutions provide. If businesses do not embrace the benefits of vendor software solutions in the areas in which we focus, then these markets may not continue to develop or may develop more slowly than we expect, either of which would significantly and adversely affect our revenue, operating results, and cash flows.

Human Capital Risks

If we cannot maintain our corporate culture, we could lose the innovation, teamwork and passion that we believe contribute to our success, and our business may be harmed.

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We believe that a critical component of our success has been our corporate culture, and we invest substantial time and resources in building and maintaining our culture and developing our personnel; however, as we continue to scale our business both organically and through potential acquisitions, it may be increasingly difficult to maintain our culture. Moreover, our shift to a hybrid work environment requires significant action to preserve culture with many employees primarily working remotely and facing unique personal and professional challenges. While we have implemented many wellness, development and supportive programs for our workforce, the dramatic shift to a hybrid work environment during the COVID-19 pandemic presents unprecedented risks to our culture. Any failure to preserve our culture could negatively affect our future success, including our ability to retain and recruit personnel and to effectively pursue our strategic objectives.

If we lose key members of our management team or sales, development or operations personnel, or are unable to attract and retain employees. our business could be harmed.

Our future success depends upon the performance and service of our executive officers and other key personnel. From time to time, there may be changes in our executive management team and to other key employee roles resulting from organizational changes or the hiring or departure of executives or other employees, which could have a serious adverse effect on our business and operating results. For example, our Chief Technology Officer stepped down from his role in late 2021 as part of his planned retirement from the Company, and we recently announced the elimination of the Chief Operating Officer role. If key personnel become ill due to the ongoing COVID-19 pandemic, we may not be able to manage our business effectively and, as a result, our business and operating results could be harmed.

Our future success depends on our ability to continue to timely identify, attract and retain highly qualified personnel, including data scientists, software developers and implementation personnel, and there can be no assurance that we will be able to do so. Competition for qualified personnel is intense, particularly for technical talent in certain markets, and is exacerbated by COVID-19's impact on labor market conditions. We compete for talent with other companies that have greater resources, in large part, based on our culture and overall employee experience. With the wide market acceptance of and increase in remote work, we have experienced increased direct competition for talent, often from larger companies taking advantage of lower cost talent markets. Employee turnover creates a variety of risks including time, costs and resources required to recruit and train new employees to learn our business. The flexibility of our hybrid work approach provides us with access to greater talent pools and contributes to our hiring and retaining competitiveness but also brings costs and risks, including employment, tax, insurance and compliance risks. If we are unable to attract and retain our key employees, we may not be able to achieve our objectives, and our business could be harmed.

Failure to adequately expand and train our direct and indirect sales force may impede our growth.

To date, substantially all of our revenue has been attributable to the efforts of our direct sales force. We believe that our future growth will depend, to a significant extent, on the continued development of our direct sales force, and our sales team's ability to manage and retain our existing customer base, expand our sales to existing customers and obtain new customers. Our ability to achieve significant revenue growth in the future will depend, in large part, on our success in recruiting, training and retaining a sufficient number of direct sales personnel. Due to a variety of factors, including performance management, attrition, competition for talent and the impact of COVID-19, we experienced significant turnover in 2021 to our direct sales force. New sales hires require significant training and often take a number of months before becoming fully productive, if at all. If we are unable to develop or retain sufficient numbers of productive direct sales personnel, our growth may be impeded.

In addition to our direct sales force, we have developed, and expect to expand, our indirect sales force via channel partners, such as management consulting firms, systems integrators and other resellers, to market, sell and/or implement our solutions. We anticipate that channel partners will become an increasingly important driver of our sales growth. We expect to invest significant resources to identify, establish, train and retain successful strategic partner relationships. If we are unable to establish and maintain our partner relationships, or otherwise develop and expand our indirect distribution channel, our sales growth rates may be limited.

Regulatory, Compliance and Litigation Risks

Increasing regulatory focus on data privacy, cyber security and data localization issues and expanding laws impact our business and expose us to increased liability.

Personal privacy, data localization and data security continue to be significant issues in the United States, Europe and many other jurisdictions. We provide our cloud software solutions globally, including in countries that have, or may adopt in the future, stringent data privacy, cyber security or data localization laws and regulations. These laws and regulations may be
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inconsistent across jurisdictions and are subject to evolving and differing (sometimes conflicting) interpretations. Government officials and regulators, privacy advocates and class action attorneys continue to increasingly scrutinize how companies collect, process, use, store, share and transmit personal data. This increased scrutiny may result in new interpretations of existing laws, thereby further impacting our business. International laws such as the EU’s General Data Protection Regulation (“GDPR”), as well as emerging and evolving state laws in the United States, such as the California Consumer Protection Act, the California Privacy Rights Act, the Virginia Consumer Data Protection Act, and the Colorado Privacy Act, could create new compliance obligations and expand the scope of potential liability, either jointly or severally with our customers and suppliers. Although we have implemented measures designed to comply with applicable requirements, the dynamic nature of these laws and regulations, as well as their interpretation by regulators and courts, may affect our ability to implement our business models effectively. In addition, our ongoing efforts to comply with these laws and regulations entail substantial expenses and may divert resources from other initiatives. Changes in these laws and regulations have in the past increased, and may continue to increase, the cost of providing our products and services, could limit us from offering certain solutions in certain jurisdictions, could adversely affect our sales cycles, and could impact our new technology innovation. In addition, our cloud software solutions store data on behalf of our customers, and if our customers fail to comply with contractual obligations or applicable laws and regulations, such non-compliance could result in litigation or reputational harm to us. Any perceived inability to adequately address privacy, data localization or cyber security compliance or to comply with more complex and numerous laws and regulations, even if unfounded, could result in liability to us and indemnification obligations, damage our reputation, inhibit sales of our solutions or harm our business, financial condition and results of operations.

Further, we are subject to evolving laws and regulations that dictate whether, how, and under what circumstances we can transfer, process and receive personal data. The EU-U.S. and the Swiss-U.S. Privacy Shield frameworks that previously allowed U.S. companies that self-certify to the U.S. Department of Commerce and publicly commit to comply with specified requirements to import personal data from the EU and Switzerland have been invalidated by the Court of Justice of the European Union ("CJEU"). While we have historically relied on Standard Contractual Clauses ("SCCs") for such transfers and the CJEU has upheld SCCs as a valid transfer mechanism, provided those SCCs meet certain requirements, the CJEU rulings make clear that these transfer mechanisms will be subject to additional and ongoing scrutiny. On June 4, 2021, the European Commission published new SCCs for this purpose, and we are adapting our existing contractual arrangements to meet these new requirements. The validity of data transfer mechanisms in both Europe and the U.S. remain subject to legal, regulatory, and political developments in both Europe and the U.S. Recent recommendations from the European Data Protection Board, decisions from supervisory authorities, recent proposals for reform of the data transfer mechanisms for transfers of personal data outside the United Kingdom, and potential invalidation of other data transfer mechanisms, which, together with increased enforcement action from supervisory authorities in relation to cross-border transfers of personal data, could have a significant adverse effect on our ability to process and transfer personal data outside of the European Economic Area and the United Kingdom. If other jurisdictions implement restrictive regulations for cross-border data transfers (or do not permit data to leave the country of origin), such developments could adversely impact our business, financial condition, cash flows, and results of operations in those jurisdictions.

Any unauthorized, and potentially improper, actions of our personnel could adversely affect our business, operating results, cash flows, and financial condition.


The recognition of our revenue depends on, among other things, the terms negotiated in our contracts with our customers. Our personnel may act outside of their authority and negotiate additional terms without our knowledge. We have implemented policies to help prevent and discourage such conduct, but there can be no assurance that such policies wouldwill be followed. For instance, in the event that our sales personnel negotiate terms that do not appear in the contract and of which we are unaware, whether such additional terms are written or verbal, we could be prevented from recognizing revenue in accordance with our plans. Furthermore, depending on when we learn of unauthorized actions and the size of the transactions involved, we may have to restate revenue for a previously reported period, which could seriously harm our business, operating results, and financial condition.

We recently completed our third acquisition, and in the future may continue to enter into acquisitions that may be difficult to integrate, fail to achieve our strategic objectives, disrupt our business, dilute stockholder value or divert management attention.

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In August 2017, we completed our third acquisition with the purchase of Vayant Travel Technologies Inc. ("Vayant"). The purchase of Vayant has required and will continue to require significant management time and attention during the acquisition and integration process. In the future we may continue to acquire other businesses, technologies and products that we intend to complement our existing business, solutions, services and technologies. We cannot provide assurance that the acquisitions we have made or may make in the future could provide us with the benefits or achieve the results we anticipated when entering into the transaction. Acquisitions are typically accompanied by a number of risks, including:
difficulties in integrating the operations and personnel of the acquired companies;
difficulties in maintaining acceptable standards, controls, procedures and policies, including integrating financial reporting and operating systems, particularly with respect to foreign and/or public subsidiaries;
disruption of ongoing business and distraction of management;
inability to maintain relationships with customers of the acquired business;
impairment of relationships with employees and customers as a result of any integration of new management and other personnel;
difficulties in incorporating acquired technology and rights into our solutions and services;
unexpected expenses resulting from the acquisition; and
potential unknown liabilities associated with the acquisition.

In addition, we may incur debt, acquisition-related costs and expenses, restructuring charges and write-offs as a result of acquisitions. Acquisitions may also result in goodwill and other intangible assets that are subject to impairment tests, which could result in future impairment charges.

We may enter into negotiations for acquisitions that are not ultimately consummated. Those negotiations could result in diversion of management time and significant out-of-pocket costs. If we fail to evaluate and execute acquisitions successfully, we may not be able to achieve our anticipated level of growth and our business and operating results could be adversely affected.

If our goodwill or amortizable intangible assets become impaired, then we could be required to record a significant charge to earnings.

Under GAAP, we review our goodwill and amortizable intangible assets for impairment when events or changes in circumstances indicate the carrying value may not be recoverable. GAAP requires us to test for goodwill impairment at least annually. Factors that may be considered a change in circumstances indicating that the carrying value of our goodwill or amortizable intangible assets may not be recoverable include declines in stock price, market capitalization or cash flows, and slower growth rates in our industry. We could be required to record a significant charge to earnings in our financial statements during the period in which any impairment of our goodwill or amortizable intangible assets were determined, negatively impacting our results of operations.

Any downturn in sales to our target markets could adversely affect our operating results.

Our success is highly dependent upon our ability to sell our software solutions to customers in the manufacturing, distribution and services industries, including automotive and industrial, B2B services, cargo, chemicals and energy, consumer goods, insurance, food and beverage, healthcare, high tech and travel. If we are unable to sell our software solutions effectively to customers in these industries, we may not be able to grow our business. It is uncertain whether our software solutions may achieve and sustain the levels of demand and market acceptance that we anticipate. Such uncertainty is attributable to, among other factors, the following:
it may be more difficult than we currently anticipate to implement our software solutions in certain verticals within our target industries;
it may be more difficult than we currently anticipate to increase our customer base in our target industries; and
our limited experience implementing our software solutions in certain verticals within our target industries.

Our revenue growth has historically been derived from customers in many major industries. Our revenue growth is highly dependent upon continued growth of market acceptance in these industries, and there can be no assurance our solutions may

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achieve or sustain widespread acceptance among customers in these industries. Failure to expand market acceptance of our solutions or maintain sales in these industries could adversely affect our operating results and financial condition.

Certain of our software solutions require implementation projects that are subject to significant risks and delays, which if any occurred could negatively impact the effectiveness of our software, resulting in harm to our reputation, business and financial performance.

The implementation of certain our software solutions involves complex, large-scale projects that require substantial support operations, significant resources and reliance on factors that are beyond our control. For example, the success of our implementation projects is heavily dependent upon the quality of data used by our software solutions, and the commitment of customers’ resources and personnel to the projects. We may not be able to correct or compensate for weaknesses or problems in data, or any lack of our customers’ commitment and investment in personnel and resources. If we are unable to successfully manage the implementation of our software solutions such that those products do not meet customer needs or expectations, we may become involved in disputes with our customers and our business, reputation and financial performance may be significantly harmed. If an implementation project for a large customer or a number of customers is substantially delayed or canceled, our ability to recognize the associated revenue and our operating results could be adversely affected.

If our executives and other key personnel are unable to effectively manage our business, or if we fail to attract additional qualified sales, marketing, professional services, product development and other personnel, our revenue and operating results could be adversely affected.

Our future success depends upon the performance and service of our executive officers and other key sales, marketing, development, science and professional services staff. The failure of our executives and key personnel to effectively manage our business or the loss of the services of our executive officers and other key personnel would harm our operations. In addition, our future success could depend in large part on our ability to attract and retain a sufficient number of highly qualified sales, marketing, professional services, product development and other personnel, and there can be no assurance that we may be able to do so. We have continued to add a significant number of new personnel to support our continued growth, and their ability to learn our business and manage it effectively could be important to our continued growth and expansion. In addition, given the highly sophisticated data science included in our solutions, the pool of data scientists and software developers qualified to work on our solutions is limited. The implementation of certain of our software solutions requires highly-qualified personnel, and hiring and retaining such personnel to support our growth may be challenging. Competition for such qualified personnel is intense, and we compete for these individuals with other companies that have greater financial, technical, marketing, service and other resources than we do. If our key personnel are unable to effectively manage our business, or if we fail to attract additional qualified personnel, our operating results could be adversely affected.

If we cannot maintain our corporate culture, we could lose the innovation, teamwork and passion that we believe contribute to our success, and our business may be harmed.

If we cannot maintain our corporate culture, we could lose the innovation, teamwork and passion that we believe contribute to our success, and our business may be harmed. We invest substantial time and resources in building and maintaining our culture. Any failure to preserve our culture could negatively affect our future success, including our ability to retain and recruit personnel and to effectively pursue our strategic objectives.

We incurred indebtedness by issuing the 2019 and 2047 convertible notes, and our debt repayment obligations may adversely affect our financial condition and cash flows from operations in the future.reputation with current and potential customers and investors.

In June 2017, we issued $106.3 million principal amount of 2.0% convertible senior notes ("2047 Notes") due June 1, 2047, unless earlier redeemed, purchased or converted in accordance with their terms prior to such date. Each holder of the 2047 Notes has the right to require us to repurchase for cash, such holder’s 2047 Notes on June 1, 2022 on the terms set forth in the note indenture. Interest is payable semi-annually in arrears on June 1 and December 1 of each year. In December 2014, we issued $143.8 million principal amount of 2.0% convertible senior notes ("2019 Notes" and collectively with the 2047 Notes, the "Notes") due December 1, 2019, unless earlier purchased or converted. Interest is payable semi-annually in arrears on June 1 and December 1 of each year.

Our indebtedness could have important consequences because it may impair our ability to obtain additional financing in the future for working capital, capital expenditures, acquisitions and general corporate or other purposes, and a portion of our cash flows from operations may have to be dedicated to repaying the principal beginning in 2019 or earlier if necessary. Our ability to meet our debt obligations will depend on our future performance, which will be affected by financial, business, economic, regulatory and other factors. We cannot control many of these factors. Our future operations may not generate sufficient cash to enable us to

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repay our debt. If we fail to make a payment on our debt, we could be in default on such debt. If we are at any time unable to pay our indebtedness when due, we may be required to renegotiate the terms of the indebtedness, seek to refinance all or a portion of the indebtedness or obtain additional financing. There can be no assurance that, in the future, we will be able to successfully renegotiate such terms, that any such refinancing would be possible or that any additional financing could be obtained on terms that are favorable or acceptable to us.

Certain of our projects are accounted for on a percentage-of-completion method as well as fixed-fee arrangements and are based on our use of estimates, which if inaccurate, could reduce our revenue and profitability.

Timing of our revenue recognition on our contractual arrangements varies based on the nature of the performance obligations in each contract and the associated contract terms. For projects accounted for on a percentage-of-completion method, the effort required to complete our implementation may be difficult to estimate, as the length of the implementation depends on the number of software solutions purchased and the scope and complexity of the customer’s deployment requirements. Similarly, we may price implementation arrangements on a fixed-fee basis. If we underestimate the amount of effort required to implement our software solutions under these fixed-fee arrangements, our profitability could be reduced. Moreover, if the actual costs of completing the implementation exceed the agreed upon fixed price, we could incur a loss on the arrangement. If we are unable to accurately estimate the overall total man-days required to implement our software solutions, such inaccuracies could result in estimated project costs exceeding contracted revenue, could also have a material effect on the timing of our revenue recognition, and could adversely impact our quarterly or annual operating results.

Changes in accounting principles or standards, or in the way they are applied, could result in unfavorable accounting charges or effects and unexpected financial reporting fluctuations, and could adversely affect our reported operating results.
We prepare our consolidated financial statements in conformity with GAAP. These principles are subject to interpretation by the SEC and various bodies formed to interpret and create appropriate accounting principles and guidance. A change in existing principles, standards or guidance, in particular those related to revenue recognition, can have a significant effect on our reported results, may retroactively affect previously reported results, could cause unexpected financial reporting fluctuations, and may require us to make costly changes to our operational processes and accounting systems.

The Financial Accounting Standards Board ("FASB") is currently working with the International Accounting Standards Board ("IASB") to converge certain accounting principles and to facilitate more comparable financial reporting between companies that are required to follow GAAP and those that are required to follow International Financial Reporting Standards ("IFRS"). These projects may result in different accounting principles under GAAP, which may have a material impact on the way in which we report financial results in areas including, but not limited to, principles for recognizing revenue, lease accounting, and financial statement presentation.

In addition, the SEC may make a determination in the future regarding the incorporation of IFRS into the financial reporting system for U.S. companies. Changes in accounting principles from GAAP to IFRS, or to converged accounting principles, may have a material impact on our financial statements and may retroactively affect the accounting treatment of previously reported transactions.

If we fail to develop or acquire new functionality to enhance our existing software solutions, we may not be able to grow our business and it could be harmed.

The sales, pricing, revenue management, shopping and merchandising software markets are characterized by:
rapid technological developments;
newly emerging and changing customer requirements; and
frequent solution introductions, updates and functional enhancements.

We must introduce enhancements to our existing software solutions in order to meet our business plan, maintain or improve our competitive position, keep pace with technological developments, satisfy increasing customer requirements and increase awareness of software for sales, pricing, configure-price-quote, revenue management, shopping and merchandising generally and of our modern commerce software solutions in particular. Any new functionality we develop may not be introduced in a timely manner and may not achieve market acceptance sufficient to generate material revenue. Furthermore, certain of our competitors could be heavily investing in research and development, and may develop and market new solutions that may compete with, and may reduce the demand for, our software solutions. We cannot provide assurance that we could be successful in developing or otherwise acquiring, marketing and selling new functionality, or delivering updates and upgrades that meet changing industry

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standards and customer demands. In addition, we may experience difficulties that could delay or prevent the successful development, marketing and selling of such functionality. If we are unable to develop or acquire new functionality, enhance our existing software solutions or adapt to changing industry requirements to meet market demand, we may not be able to grow our business and our revenue and operating results would be adversely affected.

In addition, because our software solutions are intended to operate on a variety of technology platforms, we must continue to modify and enhance our software solutions to keep pace with changes in these platforms, as well as develop and maintain relationships with platform providers. Any inability of our software solutions to operate effectively with existing or future platforms, or our inability to develop or maintain relationships with significant platform providers, could reduce the demand for our software solutions, result in customer dissatisfaction and limit our revenue.

Defects or errors in our software solutions could harm our reputation, impair our ability to sell our solutions and result in significant costs to us.

Our software solutions are complex and may contain undetected defects or errors. Several of our solutions have recently been developed and may therefore be more likely to contain undetected defects or errors. In addition, we frequently develop enhancements to our software solutions that may contain defects. We have not suffered significant harm from any defects or errors to date. We have in the past issued, and may in the future need to issue, corrective releases of our solutions to correct defects or errors, but we may not be able to detect and correct any such defects or errors before the final implementation of our software solutions. The occurrence of any defects or errors could result in:
delayed market acceptance and lost sales of our software solutions;
delays in payment to us by customers;
damage to our reputation;
diversion of our resources;
legal claims, including product liability claims, against us;
increased maintenance and support expenses; and
increased insurance costs.
Our agreements with our customers typically contain provisions designed to limit our liability for defects and errors in our software solutions and damages relating to such defects and errors, but these provisions may not be enforced by a court or otherwise effectively protect us from legal claims. Our liability insurance may not be adequate to cover all of the costs resulting from these legal claims. Moreover, we cannot provide assurance that our current liability insurance coverage would continue to be available on acceptable terms. In addition, the insurer may deny coverage on any future claims. The successful assertion against us of one or more large claims that exceeds available insurance coverage, or the occurrence of changes in our insurance policies, including premium increases or the imposition of large deductible or co-insurance requirements, could have a material adverse effect on our business and operating results. Furthermore, even if we prevail in any litigation, we are likely to incur substantial costs and our management’s attention may be diverted from our operations.


Intellectual property litigation and infringement claims may cause us to incur significant expense or prevent us from selling our software solutions.


Our industry is characterized by the existence of a large number of patents, trademarks and copyrights, and by frequent litigation based on allegations of infringement or other violations of intellectual property rights. A third-party may assert that our technology violates its intellectual property rights, or we may become the subject of a material intellectual property dispute. Sales,Selling improvement (including CPQ), pricing, configure-price-quote,airline revenue management,optimization (including revenue management) and airline eCommerce (including shopping, merchandising and merchandisingretail, and digital offer marketing) solutions may become increasingly subject to infringement claims as the number of such commercially available solutions increases and the functionality of these solutions overlaps. In addition, changes in patent laws in the U.S. may affect the scope, strength and
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enforceability of our patent rights or the nature of proceedings which may be brought by us related to our patent rights. Future litigation may involve patent holding companies or other adverse patent owners who have no relevant product revenue and against whom our own potential patents may therefore provide little or no deterrence. Regardless of the merit of any particular claim that our technology violates the intellectual property rights of others, responding to such claims may require us to:


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incur substantial expenses and expend significant management efforts to defend such claims;

pay damages, potentially including treble damages, if we are found to have willfully infringed such parties’ patents or copyrights;

cease making, selling or using products that are alleged to incorporate the intellectual property of others;

distract management and other key personnel from performing their duties for us;

enter into potentially unfavorable royalty or license agreements in order to obtain the right to use necessary technologies; and

expend additional development resources to redesign our solutions.

Any licenses required as a result of litigation under any patent may not be made available on commercially acceptable terms, if at all. In addition, some licenses may be nonexclusive, and therefore our competitors may have access to the same technology licensed to us. If we fail to obtain a required license or are unable to design around a patent, we may be unable to effectively develop or market our solutions, which could limit our ability to generate revenue or maintain profitability.


ContractOur contract terms generally obligate us to defendindemnify and hold our customers harmless and to a lesser extent to indemnifyfrom certain costs arising from third-party claims brought against our customers for theiralleging that the use of the intellectual property associated with our software or for other third-party products that are incorporated into our solutions and that infringe the intellectual property rights of others. If we are unable to resolve our legal obligations by settling or paying an infringement claim, or a related indemnification claim as described above, we may be required to compensate our customers under the contractual arrangement with such customers. Our intellectual property defense and indemnification obligations are generally contractually either capped at a very high amount or not capped at all.

If we fail to protect our proprietary rights and intellectual property adequately, our business and prospects may be harmed.


Our success could depend in part on our ability to protect our proprietary methodologies and intellectual property. We rely upon a combinationuse of trade secrets, confidentiality policies, nondisclosure and other contractual arrangements, and patent, copyright and trademark laws to protect our intellectual property rights. We cannot, however, be certain that steps we take to protect our proprietary rights could prevent misappropriation of our intellectual property, or the development and marketing of similar and competing products and services by third parties.

We rely, in some circumstances, on trade secrets to protect our technology. Trade secrets, however, are difficult to protect. In addition, our trade secrets may otherwise become known or be independently discovered by competitors, and in such cases, we could not assert such trade secret rights against such parties. We seek to protect our proprietary technology and processes, in part, by confidentiality agreements with our employees, consultants, customers, scientific advisors and other contractors. These agreements may be breached, and we may not have adequate remedies for any such breach. To the extent that our employees, consultants or contractors use intellectual property owned by others in their work for us, disputes may arise as to the rights in related or resulting know-how and inventions.

The patent position of technology-oriented companies, including ours, is generally uncertain and involves complex legal and factual considerations. The standards that the U.S. Patent and Trademark Office use to grant patents are not always applied predictably or uniformly and can change. Accordingly, we do not know the degree of future protection for our proprietary rights or the breadth of claims allowed in any patents that may be issued to us or to others. Our patents may not contain claims sufficiently broad to protect us against third parties with similar technologies or products, or provide us with any competitive advantage. Moreover, our patents and any patent for which we have licensed or may license rights may be challenged, narrowed, invalidated or circumvented. If our patents are invalidated or otherwise limited, other companies may be better able to develop products that compete with ours, which could adversely affect our competitive business position, business prospects and financial condition.

Any patent application we submit may not result in an issued patent. Patent applications in the U.S. are typically not published until at least 18 months after filing or in some cases not at all, and publications of discoveries in industry-related literature lag behind actual discoveries. We cannot be certain that we were the first to invent the technologies claimed in any pending patent applications or that we were the first to file for patent protection. Additionally, the process of obtaining patent protection is expensive and time-consuming, and we may not be able to prosecute all necessary or desirable patent applications at a reasonable cost or in a timely manner. As a result, we may not be able to obtain adequate patent protection.

In addition, despite our efforts to protect our proprietary rights, unauthorized parties may be able to obtain and use information that we regard as proprietary. The issuance of a patent does not guarantee that it is valid or enforceable. As such, even if we obtain patents, they may not be valid or enforceable against third parties. In addition, the issuance of a patent does not

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guarantee that we have a right to practice the patented invention. Third parties may have blocking patents that could be used to prevent us from marketing or practicing our potentially patented products. As a result, we may be required to obtain licenses under these third-party patents. If licenses are not available to us on acceptable terms, or at all, we may not be able to make and sell our software solutions and competitors would be more easily able to compete with us.

We use open source software in our solutions that may subject our software solutions to general release or require us to re-engineer our solutions, which may cause harm to our business.re-engineering.


We use open source software in our solutions and may use more open source software in the future.solutions. From time to time, there have been claims challenging the ownership of open source software against companies that incorporate open source software into their products. As a result, we could be subject to lawsuits by parties claiming ownership of what we believe to be open source software. Some open source licenses contain requirements that we make available source code for modifications or derivative works we create based upon the open source software and that we license such modifications or derivative works under the terms of a particular open source license or other license granting third parties certain rights of further use. If we combine our proprietary software solutions with open source software in a certain manner, we could, under certain of the open source licenses, be required to release the source code of our proprietary software solutions. In addition to risks related to license requirements, usage of open source software can lead to greater risks than use of third-party commercial software, as open source licensors generally do not provide warranties or controls on origin of the software. In addition, open source license terms may be ambiguous and many of the risks associated with usage of open source cannot be eliminated, and could, if not properly addressed, negatively affect our business. If we were found to have inappropriately used open source software, we may be required to seek licenses from third parties in order to continue offering our software, to re-engineer our solutions, to discontinue the sale of our solutions in the event re-engineering cannot be accomplished on a timely basis or take other remedial action that may divert resources away from our development efforts, any of which could adversely affect our business, operating results, cash flows, and financial condition.


Defects or errors in our software solutions could harm our reputation, impair our ability to sell our solutions and result in significant costs to us.

Our software solutions are complex and may contain undetected defects or errors. Several of our solutions have recently been developed and may therefore be more likely to contain undetected defects or errors. In addition, we frequently develop enhancements to our software solutions that may contain defects. We utilize third-partyhave not suffered significant harm from any defects or errors to date. We have in the past issued, and may in the future need to issue, corrective releases of our solutions to correct defects or errors. The occurrence of any defects or errors could result in:

delayed market acceptance and lost sales of our software that we incorporate intosolutions;

delays in payment to us by customers;
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damage to our reputation;

diversion of our resources;

legal claims, including product liability claims, against us;

increased maintenance and support expenses; and

increased insurance costs.

Our agreements with our customers typically contain provisions designed to limit our liability for defects and errors in our software solutions and impaired relationsdamages relating to such defects and errors, but these provisions may not be enforced by a court or otherwise effectively protect us from legal claims. Our liability insurance may not be adequate to cover all of the costs resulting from these legal claims. Moreover, we cannot provide assurance that our current liability insurance coverage would continue to be available on acceptable terms. In addition, the insurer may deny coverage on any future claims. The successful assertion against us of one or more large claims that exceeds available insurance coverage, or the occurrence of changes in our insurance policies, including premium increases or the imposition of large deductible or co-insurance requirements, could have a material adverse effect on our business and operating results. Furthermore, even if we prevail in any litigation, we are likely to incur substantial costs and our management’s attention may be diverted from our operations.

Business Model and Capital Structure Risks

We have experienced losses since we transitioned to a cloud strategy in 2015, the COVID-19 pandemic has extended our timeline to profitability, and we may continue to incur losses for longer than we expect.

We expect our expenses to continue to exceed our revenues in the near term as we continue to make investments as part of our cloud strategy, particularly in new product development, sales, marketing, security, privacy and cloud operations. In addition, the impact of COVID-19 on our business contributed to our losses over the past two years and extended our timeline of achieving profitability. Our ability to return to profitability depends on our ability to: continue to drive subscription sales, enhance our existing products and develop new products, scale our sales and marketing and product development organizations, successfully execute our marketing and sales strategies, renew our subscription agreements with existing customers, and manage our expenses. If we are not able to execute on these third parties, defectsactions, our business may not grow as we anticipate, our operating results could be adversely affected and we may continue to incur net losses in third-party software or a third party’s inability or failurethe future. Additionally, our new initiatives may not generate sufficient revenue and cash flows to enhance their software over timerecoup our investments in them. If any of these events were to occur, it could adversely affect our operating performancebusiness, results of operations and financial condition.


We incorporateincurred indebtedness by issuing convertible notes, and include third-party software into our software solutions.debt repayment obligations may adversely affect our financial condition and cash flows in the future.

In September 2020, we issued $150.0 million principal amount of 2.25% convertible senior notes ("2027 Notes") due September 15, 2027, unless earlier redeemed, purchased or converted in accordance with their terms prior to such date. Interest is payable semi-annually in arrears on March 15 and September 15 of each year. As of December 31, 2021, the entire $150.0 million of aggregate principal amount of 2027 Notes are outstanding.

In May 2019, we issued $143.8 million principal amount of 1.0% convertible senior notes ("2024 Notes" and together with the 2027 Notes, the "Notes") due May 15, 2024, unless earlier redeemed, purchased or converted in accordance with their terms prior to such date. Interest is payable semi-annually in arrears on May 15 and November 15 of each year. As of December 31, 2021, the entire $143.8 million of aggregate principal amount of 2024 Notes are outstanding.

Our indebtedness could have important consequences because it may impair our ability to obtain additional financing in the future for working capital, capital expenditures, acquisitions and general corporate or other purposes. Our ability to meet our debt obligations will depend on our future performance, which will be affected by financial, business, economic, regulatory and other factors. We cannot control many of these factors. Our future operations may not generate sufficient cash to enable us to repay our debt. If our relationswe fail to comply with any covenants contained in the agreements governing any of these third parties are impaired,our debt, or ifmake a payment on any of our debt when due, we could be in default on such debt, which could, in turn, result in such debt and our other indebtedness becoming immediately payable in full. If we are at any time unable to obtain or develop a replacement for the software,pay our business could be harmed. The operation of our solutions could be impaired if errors occur in the third-party software thatindebtedness when due, we utilize. It may be more difficult for usrequired to correct any defects in third-party software becauserenegotiate the software is not within our control. Accordingly, our business could be adversely affected interms of the eventindebtedness, seek to refinance all or a portion of any errors in this software.the indebtedness, and/or obtain additional financing. There can be no assurance that, these third partiesin the future, we will be able to successfully renegotiate such terms, that
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any such refinancing would be possible or that any additional financing could be obtained on terms that are favorable or acceptable to us.

Our quarterly results may vary and may not fully reflect the performance of our business.

We generally recognize revenue from customers ratably over the terms of their subscription agreements. As a result, most of the revenue we report in each quarter is the result of agreements entered into during prior quarters. Consequently, a decline in new or renewed subscriptions in any quarter may not be reflected in our revenue for that quarter, but will negatively affect our revenue in future quarters. Accordingly, the effect of significant downturns in sales, our failure to achieve our internal sales targets, a decline in the market demand of our services or decreases in our retention rate may not be fully reflected in our operating results until future periods. For example, the effect of the COVID-19 pandemic may not be fully reflected in our results of operations until future periods. Our subscription model also makes it difficult for us to rapidly increase our revenue through additional sales in any period, as subscription revenue from additional sales must be recognized over the applicable subscription term. We may be unable to timely adjust our cost structure to reflect changes in revenues. In addition, a significant majority of our costs are expensed as incurred, while subscription revenues are recognized over the term of the customer agreement. As a result, increased sales growth could result in our recognition of more costs than revenues in the earlier periods of the terms of our agreements. In addition, we expect to continue to invest the appropriate levels of resources in their products and services to maintain and enhance the capabilities of their software.

Catastrophic events may disrupt our operations.

Our headquarters are located in Houston, Texas, from which we base our operations, and we conduct business in other domestic and international locations.  We also rely on our network and third-party infrastructure and enterprise applications for our sales, marketing, development, operational support, and hosted services. Although we have contingency and business continuity plans in effect for natural disasters or other catastrophic events (including terrorist attacks, power loss, telecommunications failure, cyber-attacks and hurricanes), these events could disrupt our operations. Even though we carry business interruption insurance and typically have provisionsexperience some seasonal variations in our contracts that protect us in certain events, we might suffer lossescash flows from operating activities, including, as a result of business interruptions that exceed the coverage available undertiming of payment of payroll taxes, performance bonuses to our insurance policies or foremployees and costs associated with annual company-wide events, each of which we do not have coverage. Any natural disaster or other catastrophic event could create a negative perception in the marketplace, delay our product innovations, or lead to lengthy interruptionshistorically been highest in our services, breachesfirst fiscal quarter. Therefore, the results of data security, and lossesany prior quarterly periods should not be relied upon as an indication of critical data, all of which could have an adverse effect on our future operating results.performance.

We incur significant costs as a result of operating as a public company, and our management is required to devote substantial time to compliance initiatives.

As a public company, we incur significant legal, accounting and other expenses. The Sarbanes-Oxley Act of 2002 ("Sarbanes-Oxley") and the Dodd-Frank Wall Street Reform and Consumer Protection Act (the "Dodd-Frank Act"), and rules currently proposed or subsequently implemented by the SEC and NYSE impose heightened requirements on public companies. Our management and other personnel devote a substantial amount of time to these compliance initiatives. We may also need to hire additional personnel to support our compliance requirements. Moreover, these rules and regulations increase our legal and financial costs and make some activities more time-consuming.


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If we fail to continuemigrate customers with on-premises software licenses to maintain internal controls over financial reporting in accordance with Section 404 of the Sarbanes-Oxley Act, our market pricelatest cloud software solutions, our future revenue may be adverselylimited and our costs to provide support to those customers may increase.

Customers with on-premises licenses for our legacy software need to migrate to our current cloud solutions to take advantage of our latest features, functionality and security which are only available via the PROS cloud. When considering whether to migrate, these customers may evaluate alternative solutions due to the additional change management and implementation costs associated with migrating to cloud-based applications. When on-premises software customers delay or decline to migrate to our cloud solutions, our internal development and customer support teams find it increasingly difficult and costly to support a declining number of on-premises customers. In addition, if our legacy on-premises license customers delay or decline to migrate to our cloud solutions, choose alternative solutions or otherwise choose to not continue doing business with us by, for example, canceling maintenance, our future revenue will be affected.


Section 404 ofIf our goodwill or amortizable intangible assets become impaired, we could be required to record a significant charge to earnings.

Under GAAP, we review our goodwill and amortizable intangible assets for impairment when events or changes in circumstances indicate the Sarbanes-Oxley Actcarrying value may not be recoverable. GAAP requires our managementus to assesstest for goodwill impairment at least annually. Factors that may be considered a change in circumstances indicating that the effectivenesscarrying value of our internal control overgoodwill or amortizable intangible assets may not be recoverable include declines in stock price, market capitalization or cash flows and slower growth rates in our industry. We could be required to record a significant charge to earnings in our financial reporting and to provide a report by our registered independent public accounting firm addressingstatements during the effectivenessperiod in which any impairment of our internal control over financial reporting.  If we are unable to continue to assert thatgoodwill or amortizable intangible assets were determined, negatively impacting our internal controls over financial reporting are effective, or if a material weakness is identified in our internal controls over financial reporting, or if we are unable to implement internal controls over financial reporting for our acquisitions, our financial results may be adversely affected and we could lose investor confidence in the reliability of our financial statements.  Accordingly failure to maintain effective controls over financial reporting may have an adverse effect on the market price of our common stock.operations.


Risks relating to ownershipOwnership of our common stock, the 2019 Notes and 2047 NotesCommon Stock


Market volatility may affect our stock price and the value of your investment.


The market price for our common stock, and the software industry generally, has been and is likely to continue to be volatile. Volatility could make it difficult to trade shares of our common stock at predictable prices or times. Many factors could cause the market price of our common stock to be volatile, including the following:

variations in our quarterly or annual operating results;

decreases in market valuations of comparable companies;

fluctuations in stock market prices and volumes;

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decreases in financial estimates by equity research analysts;

announcements by our competitors of significant contracts, new solutions or enhancements, acquisitions, distribution partnerships, joint ventures or capital commitments;

departure of key personnel;

changes in governmental regulations and standards affecting the software industry and our software solutions;

conversion of convertible notes into equity or sales of common stock or other securities by us in the future;

damages, settlements, legal fees and other costs related to litigation, claims and other contingencies;
deterioration of the general
U.S. and global economic condition;conditions; and

other risks described elsewhere in this section.


In the past, securities class action litigation often has been initiated against a company following a period of volatility in the market price of the company’s securities. If class action litigation is initiated against us, we may incur substantial costs and our management’s attention could be diverted from our operations. All of these factors could cause the market price of our stock to decline, and you may lose some or all of your investment.

Historically, shares of our common stock have been relatively illiquid and trading of our shares could adversely affect the market price of our common stock.

Our common stock has historically been thinly traded, and we have a relatively small public float. Our common stock may be less liquid than the stock of companies with a broader public ownership. In addition, sales of a large volume of our common stock by us or our current or future stockholders, or the perception that sales could occur, may also have a significant impact on its trading price.


Our directors, executive officers, and certain significant stockholders hold a significant portion of our outstanding shares.


OurAt December 31, 2021, our directors and executive officers collectively control approximately 16%10% of our issued and outstanding common shares, and together with certain significant stockholders, including investment funds associated with Brown Capital Management, D.F. Dent & Company, Riverbridge Partners,LLC, Vanguard Group Inc., BlackRock, Inc., Conestoga Capital Advisors, DarumaLLC, Fred Alger Management, LLC and RGM Capital, Management and BlackRock,LLC, control approximately 64%63% of our issued and outstanding common shares. InIn the event that these stockholders each independently decided to vote for or against matters requiring stockholder approval, they could influence such matters in ways that may not align with your specific interests as a stockholder, including the election of directors and approval of significant corporate transactions. This

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concentration of ownership could affect the market price of our shares if there is a sale by this group of stockholders, and could also have the effect of delaying or preventing a change in control of us even if such change of control could be beneficial to you as a stockholder.

If equity research analysts cease to publish research or reports about us or if they issue unfavorable commentary or downgrade our common stock, the price of our common stock could decline.

The trading market for our common stock relies in part on the research and reports that equity research analysts publish about us and our business. The price of our stock could decline if one or more equity research analysts downgrade our stock or if those analysts issue other unfavorable commentary or cease publishing reports about our business.


Anti-takeover provisions in our Certificate of Incorporation and Bylaws and under Delaware law could make an acquisition of us more difficult and may prevent attempts by our stockholders to replace or remove our current management.


Our Certificate of Incorporation and Bylaws and Section 203 of the Delaware General Corporation Law contain provisions that might enable our management to resist a takeover of our company. These provisions include the following:

the division of our board of directors into three classes to be elected on a staggered basis, one class each year;

a prohibition on actions by written consent of our stockholders;

the elimination of the right of stockholders to call a special meeting of stockholders;

a requirement that stockholders provide advance notice of any stockholder nominations of directors or any proposal of new business to be considered at any meeting of stockholders;

a requirement that a supermajority vote be obtained to amend or repeal certain provisions of our certificate of incorporation; and

the ability of our board of directors to issue preferred stock without stockholder approval.

In addition, because we are incorporated in Delaware, we are governed by the provisions of Section 203 of the Delaware General Corporation Law, which limits the ability of stockholders owning in excess of 15% of our outstanding voting stock to merge or combine with us. Although we believe these provisions collectively provide for an opportunity to obtain higher bids by requiring potential acquirors to negotiate with our board of directors, they would apply even if an offer were
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considered beneficial by some stockholders. In addition, these provisions may frustrate or prevent any attempts by our stockholders to replace or remove our current management by making it more difficult for stockholders to replace members of our board of directors, which is responsible for appointing the members of our management.


We do not intend to pay dividends on our common stock infor the foreseeable future.


We do not currently anticipate paying any cash dividends on our common stock in the foreseeable future. We currently anticipate that we will retain all of our available cash, if any, for use as working capital, repayment of debt and for other general corporate purposes. Any paymentConsequently, stockholders must rely on sales of future dividends would be at the discretion of our board of directors and would depend upon, among other things, our earnings, financial condition, capital requirements, level of indebtedness, statutory and contractual restrictions applying to the payment of dividends and other considerations that the board of directors deems relevant. 

The accounting method for convertible debt securities that may be settled in cash, suchtheir common stock after price appreciation as the 2019 Notes and 2047 Notes, could have a material effectonly way to realize any future gains on our reported financial results.their investment.

In May 2008, FASB, issued FASB Staff Position No. APB 14-1, Accounting for Convertible Debt Instruments That May Be Settled in Cash Upon Conversion (Including Partial Cash Settlement), which has subsequently been codified as Accounting Standards Codification 470-20, Debt with Conversion and Other Options, which we refer to as ASC 470-20. Under ASC 470-20, an entity must separately account for the liability and equity components of the convertible debt instruments (such as the Notes) that may be settled entirely or partially in cash upon conversion in a manner that reflects the issuer's economic interest cost. The effect of ASC 470-20 on the accounting for the Notes is that the equity component is required to be included in the additional paid-in capital section of stockholders' equity on our consolidated balance sheet and the value of the equity component would be treated as original issue discount for purposes of accounting for the debt component of the Notes. As a result, we will be required to record a greater amount of non-cash interest expense in current periods presented as a result of the amortization of the discounted carrying value of the Notes to their face amount over the term of the Notes. We will report lower net income in our financial results because ASC 470-20 will require interest to include both the current period's amortization of the debt discount and the instrument's coupon interest, which could adversely affect our reported or future financial results, the trading price of our common stock and

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the trading price of the Notes. In addition, under certain circumstances, convertible debt instruments (such as the Notes) that may be settled entirely or partly in cash are currently accounted for utilizing the treasury stock method, the effect of which is that any shares issuable upon conversion of the Notes are not included in the calculation of diluted earnings per share except to the extent that the conversion value of the Notes exceeds their principal amount. Under the treasury stock method, for diluted earnings per share purposes, the transaction is accounted for as if the number of shares of common stock that would be necessary to settle such excess, if we elected to settle such excess in shares, are issued. We cannot be sure that the accounting standards in the future will continue to permit the use of the treasury stock method. If we are unable to use the treasury stock method in accounting for the shares issuable upon conversion of the Notes, then our diluted earnings per share would be adversely affected.

Item 1B.Unresolved Staff Comments


None.


Item 2.Properties
Our headquarters areis located in Houston, Texas, where we lease approximately 98,000118,000 square feet of office space. space. We also lease a number of smaller regional offices, including, but not limited to London, England; Toulouse, France; Sofia, Bulgaria; and San Francisco, California, which range from 3,000 to 23,000 square feet.offices. We believe our existing facilities are sufficient for our current needs. We may add new facilities and expand our existing facilitiesneeds, particularly as we add employees, and we believe that suitable additional or substitute space will be available as neededhave pivoted to accommodate any such expansion of our operations.a hybrid workforce.

Item 3.Legal Proceedings


In the ordinary course of our business, we may be involved in various legal proceedings and claims. The outcomes of these matters are inherently unpredictable. We are not currently involved in any outstanding litigation that we believe, individually or in the aggregate, will have a material adverse effect on our business, results of operations or financial condition.


Item 4.Mine Safety Disclosures
Not applicable.

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Part II
Item 5.Market for Registrant’s Common Equity, Related Stockholders Matters and Issuer Purchases of Equity Securities

Market information, holdersInformation, Holders and dividendsDividends

Our common stock is listed on the NYSE under the symbol "PRO". The following table sets forth the high and low prices for shares of our common stock, as reported by the NYSE for the periods indicated.
 Price Range of Common Stock
 Low High
Year ended December 31, 2017   
First Quarter$20.56
 $24.28
Second Quarter$22.51
 $29.87
Third Quarter$23.41
 $29.47
Fourth Quarter$22.45
 $28.29
Year ended December 31, 2016   
First Quarter$9.28
 $22.20
Second Quarter$10.74
 $17.53
Third Quarter$17.06
 $22.79
Fourth Quarter$20.76
 $25.55
On February 12, 201810, 2022 there were 55 43 stockholders of record of our common stock. Since 2007, we have not declared or paid any dividends on our common stock. We currently expect to retain all remaining available funds and any future earnings for use in the operation and development of our business. Accordingly, we do not anticipate declaring or paying cash dividends on our common stock in the foreseeable future.


Performance graphGraph

The following performance graph and related information shall not be deemed "soliciting material" or to be "filed" with the SEC, nor shall such information beor incorporated by reference into any future filing under the Securities Act or Exchange Act, except to the extent that we specifically incorporate it by reference into such filing.

The graph below presents a five-year comparison of the relative investment performance of our common stock, the Standard & Poor’s 500 Stock Index ("S&P 500"), and the Russell 2000 Index for the period commencing on December 31, 2012,2016, and ending December 31, 2017.2021. The graph is presented pursuant to the SEC rules and is not meant to be an indication of our future performance.

pro-20211231_g2.jpg
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(1)The graph assumes that $100 was invested on December 31, 2016 in our common stock, the S&P 500 and the Russell 2000 Index and further assumes all dividends were reinvested. No cash dividends have been paid on our common stock for the periods presented above.

Company/Index12/31/201612/31/201712/31/201812/31/201912/31/202012/31/2021
PRO$100.00 $122.91 $145.91 $278.44 $235.92 $160.27 
S&P 500$100.00 $119.42 $111.97 $144.31 $167.77 $212.89 
Russell 2000 Index$100.00 $113.14 $99.37 $122.94 $145.52 $165.45 
(1)The graph assumes that $100 was invested on December 31, 2012, in our common stock, the S&P 500 and the Russell 2000 Index and further assumes all dividends were reinvested. No cash dividends have been paid on our common stock for the periods presented above.
 12/31/2013 12/31/2014 12/31/2015 12/31/2016 12/31/2017
PRO$218.15
 $150.25
 $125.97
 $117.66
 $144.61
S&P 500$129.60
 $144.36
 $143.31
 $156.98
 $187.47
Russell 2000 Index$137.00
 $141.84
 $133.74
 $159.78
 $180.79

Issuer purchasePurchase of equity securitiesEquity Securities

On August 25, 2008, we announced that the Board of Directors authorized a stock repurchase program for the purchase of up to $15.0 million of our common stock. Under the board-approvedBoard-approved repurchase program, share purchases may be made from time to time in the open market or through privately negotiated transactions depending on market conditions, share price, trading volume and other factors, and such purchases, if any, will be made in accordance with applicable insider trading and other securities laws and regulations. These repurchases may be commenced or suspended at any time or from time to time without prior notice.

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During 2017,2021, we did not make any purchases of our common stock under this program. As of December 31, 2017,2021, $10.0 million remains available under the stock repurchase program.

Recent salesSales of unregistered securitiesUnregistered Securities

There were no unregistered sales of equity securities for the year ended December 31, 2017.2021.

Item 6.Reserved


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Item 6.Selected financial data
The following selected consolidated financial data presented under the captions "Selected consolidated statement of operations data" and "Selected consolidated balance sheet data" are derived from our Consolidated Financial Statements. The selected consolidated financial data set forth below should be read in conjunction with, and is qualified by reference to, "Management’s Discussion and Analysis of Financial Condition and Result of Operations" and our Consolidated Financial Statements and the related notes included elsewhere in this report. As presented in the table, amounts are in thousands (except per share data).
  Year Ended December 31,
  2017 2016 2015 2014 2013
Selected consolidated statement of operations data:          
Total revenue $168,816
 $153,276
 $168,246
 $185,829
 $144,837
Gross profit 100,250
 89,923
 106,836
 127,743
 101,702
(Loss) Income from operations (64,943) (65,398) (55,497) (22,407) 3,538
Net (loss) income (77,926) (75,225) (65,811) (37,551) 3,446
Net (loss) income attributable to common stockholders $(77,926) $(75,225) $(65,811) $(36,644) $3,446
Net (loss) income attributable to common stockholders per share:          
Basic (2.46) (2.47) (2.23) (1.27) 0.12
Diluted (2.46) (2.47) (2.23) (1.27) 0.11
Weighted average number of shares:          
Basic 31,627
 30,395
 29,578
 28,915
 28,004
Diluted 31,627
 30,395
 29,578
 28,915
 30,114
Selected consolidated balance sheet data:          
Cash and cash equivalents, unrestricted $160,505
 $118,039
 $161,770
 $161,019
 $44,688
Working capital 100,031
 76,936
 124,571
 151,903
 72,127
Total assets 288,683
 227,654
 263,211
 300,125
 179,828
Long-term obligations 233,637
 134,327
 121,443
 112,740
 3,523
Total stockholders’ equity $(46,979) $(3,394) $55,414
 $98,999
 $111,303

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Item 7.Management’s discussionDiscussion and analysisAnalysis of financial conditionFinancial Condition and resultsResults of operationsOperations
Overview
PROS is a cloud software company powering the shift to modern commerce by helping companies create personalized and frictionless buying experiences for their customers. Fueled by artificial intelligence, machine learning and proven science, our solutions make it possible for companies to price, configure and sell their products and services in an omnichannel environment with speed, precision and consistency. Our customers benefit from decades of data science expertise infused into our industry solutions. We also provide professional services to implement our software solutions.

Executive Summary


In 2017,2021, we reached several key milestones incontinued to grow our cloud transformation efforts while continuing to enablesubscription revenueby enabling our customers to leverage our data science drivenAI-driven solutions to help them compete in modern commerce. In 2017, we returned to year-over-year revenue growth. In the fourth quarterdigital economy, and improved our cash metrics while managing the continuing impact of 2017,the COVID-19 pandemic. For the year ended December 31, 2021, our subscription revenue exceeded maintenancegrew by 4% as we experienced improved gross revenue for the first time,retention rates, subscription bookings consistent with 2020 levels and we also generated positive free cash flow again. Othersome customer project delays. Other notable items for the year2021 included:
Subscriptionsubscription revenue increased 59% in 2017 over 2016;accounted for 71% of total revenue;
Recurringrecurring revenue, which consists of subscription and maintenance and subscriptionsupport revenue, grew by 22% in 2017 over 2016;accounted for 85% of our total revenue;
Annualized Recurring Revenueannual recurring revenue ("ARR") on a constant currency basis was $160.6$229.2 million as of December 31, 2017,2021, up 31%9% year-over-year;
Extended PROS modern commerce leadership positionwe were designated as a Great Place to Work® company for the second year in a row; and
we acquired EveryMundo, a digital offer marketing pioneer that enables brands to broaden their digital reach and deepen customer engagement.

Our 2020 new customer subscription bookings impacted 2021 subscription revenue, as there is a lag between subscription bookings and the revenue recognized on those subscription bookings. While our gross revenue retention rates continued to improve throughout 2021 and were over 93% for the year ended December 31, 2021, our new customer bookings were consistent with 2020 levels due to several factors. The ongoing disruption of COVID-19 led to continued unpredictability and inconsistency in our prospective customer purchasing decisions, including in the travelairline industry by introducing shopping,where certain technology investments were not prioritized as airlines focused on operational recovery. We also noted continued strong competition and pricing pressure in several of our markets. Recently, we have flattened our go-to-market organization to drive greater speed into our business and merchandising solutions through the acquisition of Vayant Travel Technologies, Inc. ("Vayant") based in Sofia, Bulgaria;more consistent execution.
Released numerous new innovations enabling modern commerce, including the introduction of Opportunity Detection, to help uncover trends in buying behavior and identify new sales opportunities, the introduction of Monet™, PROS artificial intelligence analyst that delivers data science-driven insights in PROS solutions, and the launch of PROS next-generation Guidance solution, providing customers with an unprecedented level of transparency and self-service capabilities in the PROS cloud;

Attained ISO/IEC 27001: 2013 certification, underscoring our commitment to customers by achieving the industry’s most rigorous requirements for cloud security, data privacy, governance, and compliance; and
Successfully completed a private offering of $106.3 million aggregate principal amount at maturity of convertible senior notes due 2047.

ARR is one of our key performance metrics to assess the health and trajectory of our overall business. ARR, should be viewed independentlya non-GAAP financial measure, is defined, as of revenue, deferred revenue and any other GAAP measure as ARR is a performance metric and is not intended to be combined with any of these items. ARR is definedspecific date, as contracted recurring revenue, including contracts with a future start date, together with annualized overage fees incurred above contracted minimum transactions, and excludesexcluding perpetual and term license agreements recognized as license revenue in accordance with GAAP. ARR should be viewed independently of revenue, deferred revenue and other GAAP measures, and is not intended to be combined with any of these items. We adjust our reported ARR on an annual basis to reflect any material exchange rate changes. Our constant currency ARR is based on currency rates set at the start of the year and held constant throughout the year, and the same rates are used to measure both 2021 and 2020 ARR. Total ARR on a constant currency basis as of December 31, 20172021 was $160.6$229.2 million, up from $122.2$209.7 million as of December 31, 2016.2020, an increase of 9%. Total ARR on an as reported basis as of December 31, 2021 was $226.7 million, or approximately $2.5 million lower than our constant currency ARR.


CashNet cash used in operating activities was $25.3$18.6 million for the year ended December 31, 2017,2021, as compared to $14.3$49.4 million for the year ended December 31, 2016, primarily due2020. The improvement was attributable to a changelower overall operating expenses, improved customer retention rates as well as the timing of customer collections from several customers deferring payments in working capital2020 as a result of COVID-19. In addition, we had a decreaselower annual incentive payment in accrued payroll and other employee benefits, and an increase in our prepaid assets arising from payments for cloud infrastructure. We expect our operating activities2021 as compared to provide cash in future years as we accumulate more annual subscription accounts.prior year.

Free cash flow is another key metric to assess the strength of our business. FreeWe define free cash flow, is a non-GAAP financial measure, which is defined as net cash provided or used by (used in) operating activities less additions to property, plant and equipment,minus capital expenditures (excluding expenditures for PROS new headquarters), purchases of other (non-acquisition-related) intangible assets and capitalized internal-use software development costs. We believe free cash flow may be useful to investors and other users of our financial information in evaluating the amount of cash generated by our business operations. Free cash flow useused for the year ended December 31, 20172021 was $29.5$20.2 million, compared to $24.3$53.3 million for the year ended December 31, 2016.2020. The change was mainly due to the improvement in net cash used in operating activities in 2021 as compared to 2020. The following is a reconciliation of free cash flow to the most comparable GAAP measure, net cash used inprovided by (used in) operating activities:

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Year Ended December 31,
20212020
Net cash used in operating activities$(18,555)$(49,389)
Purchase of property and equipment (excluding new headquarters)(1,655)(2,248)
Capitalized internal-use software development costs— (1,686)
Free cash flow$(20,210)$(53,323)
  Year Ended December 31,
  2017 2016
Net cash used in operating activities $(25,313) $(14,345)
Purchase of property and equipment (1,286) (7,241)
Purchase of intangible asset (125) (1,625)
Capitalized internal-use software development costs (2,797) (1,048)
Free Cash Flow $(29,521) $(24,259)

Financial Performance Summary

Recurring revenue, which is comprised of our subscription and maintenance revenue, accounted for 77% of our total revenue for the year ended December 31, 2017. Total recurring revenue was $129.9 million for the year ended December 31, 2017 as compared to $106.7 million for the year ended December 31, 2016, an increase of approximately $23.2 million, or 22%, as a result of the transition of our business toward subscription services.

Total revenue for the year ended December 31, 2017, increased approximately $15.5 million to $168.8 million from $153.3 million for the year ended December 31, 2016, representing a 10% increase. This increase in total revenue was primarily attributable to an increase of 59% in subscription revenue, which was expected as we continue to transition the business toward subscription services.

Total deferred revenue was $95.2 million as of December 31, 2017, as compared to $79.7 million as of December 31, 2016, an increase of $15.5 million, or 19%, primarily due to an increase in our subscription deferred revenue. Recurring deferred revenue, which includes both subscription and maintenance deferred revenue, was $80.3 million as of December 31, 2017 and increased 30% as compared to December 31, 2016.

Revenue by geography
The following geographic information is presented for the years ended December 31, 2017, 2016 and 2015. PROS categorizes geographic revenues based on the location of our customer’s headquarters.
 Year Ended December 31,
 2017 2016 2015
 Revenue Percent Revenue Percent Revenue Percent
United States of America$63,097
 37% $56,774
 37% $63,754
 38%
Europe51,273
 30% 44,655
 29% 47,514
 28%
The rest of the world54,446
 32% 51,847
 34% 56,978
 34%
      Total revenue$168,816
 100% $153,276
 100% $168,246
 100%

Acquisitions

On August 3, 2017, we acquired Vayant, a privately held company based in Sofia, Bulgaria, for total cash consideration, net of cash acquired, of approximately $34.1 million. Vayant is a cloud software company that provides advanced shopping, merchandising and inspirational travel solutions. The acquisition of Vayant strengthens our modern commerce solutions for the travel industry and positions us to deliver greater value to our travel customers through an end-to-end offer optimization solution designed to help travel companies deliver personalized offers and expanded choices that drive loyalty and growth.

Acquisitions are an element of our long-term corporate strategy. We believe future acquisitions could strengthen our competitive position, enhance the products and services that we can offer to customers, expand our customer base, grow our revenues and increase our overall value.

Financing activities

In June 2017, we issued $106.3 million in aggregate principal amount of 2.0% convertible senior notes due June 1, 2047, unless repurchased, redeemed or converted in accordance with their terms prior to such date. Interest is payable semiannually in arrears on June 1 and December 1 of each year, commencing on December 1, 2017.


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Backlog

Backlog represents deferred revenue on our consolidated balance sheet together with expected future billings that are contractually committed under our existing agreements that we have not yet been able, contractually, to invoice. Deferred revenue consists of billings made and payments received in advance of revenue recognition for our services pursuant to contractual commitments under our existing customer agreements, and does not represent the total contract value of existing multi-year agreements. To the extent future invoicing is determined to be certain, we consider that future invoicing to be included in our non-cancelable backlog. As of December 31, 2017, we had backlog of approximately $275.6 million, as compared to backlog of approximately $215.4 million as of December 31, 2016. Approximately $154.7 million of our backlog as of December 31, 2017 was not reasonably expected to be recognized as revenue during fiscal year 2018.

We have aligned our backlog definition with the concepts and requirements of Accounting Standards Update No. 2014-09, "Revenue from Contracts with Customers (Topic 606)" ("ASU 2014-09") in anticipation of the upcoming adoption of the new revenue standard in the first quarter of 2018. Backlog previously reported as of December 31, 2016 was $251 million, which included assumptions around maintenance renewals.
Backlog varies from period to period based upon the timing and duration of customer agreements and customer renewals, and changes in foreign currency fluctuations and therefore may not be a meaningful indicator of future revenue to be recognized in any particular period.

Income Taxes

On December 22, 2017 the United States enacted the Tax Cuts and Jobs Act (the “Act”). The Act significantly changes U.S. corporate income tax laws by, among other things, reducing the U.S. corporate income tax rate to 21% effective January 1, 2018 and creating a territorial tax system with a one-time mandatory repatriation tax on previously deferred foreign earnings of U.S. subsidiaries. The provisions of the Act are not expected to have a significant impact on our effective tax rate due to the full valuation allowance on our net deferred tax asset position in the U.S. See Note 11 of our Notes to Consolidated Financial Statements for additional information.


Factors Affecting Our Performance


Key factors and trends that have affected and we believe will continue to affect our operating results include:


Cloud Transition.COVID-19 Global Impact.The ongoing COVID-19 pandemic continues to have a wide-spread and fluid impact on the global economy and on our business, particularly as the virus continues to evolve and variants such as Omicron spread. While we are encouraged by the increased availability of vaccines and reopening of markets, the full duration and impact of the COVID-19 pandemic remains uncertain. The economic impact of COVID-19 continues to vary significantly by geography and industry, including through disruptions in supply chains, turmoil in labor markets and inflation caused in part by strong consumer demand where local economies reopened. As explained below, COVID-19 has accelerated existing trends with respect to digital commerce, and the economic impact of COVID-19 has also affected our business. The travel industry, a sector served by our solutions, was particularly adversely impacted by unprecedented declines in travel demand early in the pandemic which forced airlines to respond by initially significantly reducing capacity and costs, adjusting corporate liquidity and, in certain cases, filing for bankruptcy protection. While the timeline for recovery of the overall travel industry remains fluid and dynamic, with significant geographic variation, the airline industry began to show signs of recovering in 2021, although not to pre-COVID levels. With recovery of flight schedules and passenger volumes, some of which has been rapid, airlines have faced operational challenges in managing severe fluctuations, including staffing shortages. As a result, airlines and their IT staffs, which face their own staffing challenges, generally have de-emphasized certain technology projects as they focus on near-term cost reductions and operational stability. In 2015, we began our transition to a cloud business to help accelerate adoptionaddition, many of our solutionscustomers are also working remotely, which in some cases has delayed, and drive recurring revenue. The implementationmay continue to impact, the timing of this cloud strategynew business and implementations of our solutions. For a full discussion on the risks and uncertainties to our business associated with COVID-19, please see the "Risk Factors" section above.

COVID-19 Financial Impact. Given our primarily subscription-based revenue model, the global economic impact of COVID-19 adversely impacted our revenue during 2021 due to the prior year's lower customer subscription bookings, customer contract restructuring and project delays, and a decrease in revenue retention rates. Our prior year customer subscription bookings impacted 2021 subscription revenue growth given the lag between subscription bookings and the revenue recognized on those subscription bookings. While our customer base spans a variety of industries and geographies, our customers, particularly travel and travel-related customers, have been and may continue to be negatively impacted by COVID-19. This has resulted in more salesand may continue to result in delayed purchasing decisions from prospective customers and reduced customer demand. Although we supported certain customers who requested concessions during 2020 by deferring payments, we have since collected a substantial majority of subscription-based solutions and very few licenses since that time and wethe amounts associated with these concessions. We expect this trendthe ongoing global economic impact of COVID-19 will continue to continue. This increase in the sales of subscription-based solutions has resulted in an increase in our subscription revenue, and deferred more ofaffect our revenue recognition to later periods than we experienced prior to 2015. We also expect that over time, additional salesin 2022, as the continuing impact of our cloud-based solutions will result in a decrease in our maintenanceCOVID-19 and support revenue, particularly as existing customers migrate from our on-premise solutions to our cloud solutions.
rate of economic recovery remains uncertain and varies across industries and geographies.


B2B Buying and Consumer Preferences Driving Technology Adoption. B2BAdoption. Corporate buyers are increasingly demanding the same type of digital buying experience that they enjoy as consumers. For example, buyersBuyers often prefer not to interact with sales representatives as their primary source of research, and increasingly prefer to buy online when they have already decided what to buy, and often prefer not to interact withbuy. This trend has accelerated as a sales representative as their primary sourceresult of research.the COVID-19 pandemic. In response, we believe that businesses are increasingly looking to modernizemodernizing their sales process to compete in digital commerce by adopting technologies which provide fast, frictionless real-time, and personalized buying experiences across sales channels. We believe we are uniquely positioned to help power these buying experiences with our machine learning and data scienceAI-powered solutions that help provide dynamic,enable buyers to move fluidly and with personalized offersexperiences across our customers’ direct sales, online, mobile and pricingpartner channels. In the airline industry, there is evidence the COVID-19 pandemic is accelerating a long-term trend away from global distribution services and towards direct booking channels, in part due to a significant reduction in business travel. We anticipate airlines continuing to invest in technology, including mobile device-enabled solutions, to enhance their ability to capture a greater percentage of bookings through their own channels such as their websites.

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Hybrid Workplace. The global workplace environment has substantially changed in the wake of COVID-19. As we focus on the future of work, we adopted a hybrid work environment for our global workforce, with consistency across sales channels.
many employees working remotely. As part of this hybrid model, we emphasize flexibility based on a blend of what makes sense for each employee, their team and our business. We also offer company-wide initiatives to assist our employees in managing through the changes associated with hybrid work.


Continued Investments. We are continuing to be measured in our investments and focused on creatingcost control efforts across our organization, while continuing to create awareness for our solutions, expandingexpand our customer base and growinggrow our recurringsubscription revenues. While we incurred losses in 2017,2021, we believe our market is large and underpenetrated and therefore we intend to continue investing to growexpand our recurring revenueability to sell and supportrenew our long-term initiatives.subscription offerings globally. We also plan to continue to investinvesting in product development to enhance our existing technologies, including initiatives to accelerate customer time-to-value and provide out-of-the-box integration with third-party commerce solutions, and develop new applications and technologies. In addition, we plan to

Cloud Migrations. We expect sales of our cloud-based solutions will continue to expandreduce our abilityfuture maintenance and support revenue as long-term customers continue to sellmigrate from our subscription offerings globally through investments in sales, marketing, cloud support, security and infrastructure.

Sales Mix Impacts Revenue Recognition Timing. The mix of the software applications in which our customer subscribes can affect our financial performance in a given period duelegacy licensed solutions to our determination if the professional services have stand-alone value. Professional services deemed to have stand-alone value are accounted for separately from subscription
current cloud solutions.

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services and typically recognized as the services are performed. Where we determine the professional services do not have stand-alone value, we treat the transaction as a single element, the professional services revenue is deferred until the customer commences use of the subscription services, and the professional services revenue is recognized over the remaining term of the arrangement. If more of our professional services are determined not to have stand-alone value, this would result in a deferral of services revenue and services revenue recognized over a longer period of time, which would have a negative near-term financial impact.
Description of Key Components of our Operating Results

Revenue


We derive our revenues primarily from recurring revenue, which includes subscription and maintenance and support services. Recurring revenues accounted for 77%85% of our total revenue in 2017.2021.


Subscription services.Subscription.Subscription services revenue primarily consists of fees are generally recognizedthat give customers access to one or more of our cloud applications with related customer support. We primarily recognize subscription revenue ratably as revenue over the customer contract term. Our subscription contracts typically have a term of two to five years and are non-cancellable. We generally invoice our customers annually in advance. Amounts that have been invoiced are initially recorded as deferred revenue.

For our subscription services that include professional services, we evaluate the nature and scope to determine if the professional services have stand-alone value. If we determine the professional services have stand-alone value, the subscription services are accounted for separately from the professional services and the subscription services revenue recognition commences when the customer has access to the application. If we determine the professional services do not have stand-alone value, we treat the transaction as a single element, the subscription services and professional services revenue is deferred until the customer commences use of the subscription services, and recognized over the remainingcontractual term of the arrangement.arrangement beginning with commencement of service. Subscription revenue related to certain offerings, where fees are based on a number of transactions, are recognized on a usage basis.


Maintenance and support.Maintenance and support revenue includes post-implementation customer support provided tofor our customers who purchased perpetualon-premises software licenses and the right to unspecified software updates and enhancements on a when-and-if-available basis.enhancements. We recognize revenue from maintenance and support arrangements ratably over the period in which the services are provided. Our maintenance and support contracts are generally one year in length, billed annually in advance, and non-cancelable.


License.Services. Services revenue primarily consists of fees for configuration services, consulting and training. We derivetypically sell our license revenue from the sale of perpetual licenses. Licenseservices on either a fixed-fee or time-and-materials basis. Services revenue is recognized either upon software delivery or together with the professional services over time using the percentage-of-completion method or completed contract method.

Professional services.Professional services revenues are generally recognized as the services are renderedperformed for time and material contracts, or on a proportional performance basis for fixed pricefixed-price contracts. The majority of our professional services contracts are on a time and materialsfixed-fee basis.

For our subscription services that include professional services, we evaluate the nature and scope to determine whether the professional services have stand-alone value. Professional services deemed to have stand-alone value Training revenues are accounted for separately from subscription services and typically recognized as the services are performed. If we determine the professional services do not have stand-alone value, we treat the transaction as a single element, the professional services revenue is deferred until the customer commences use of the subscription services, and the professional services revenue is recognized over the remaining term of the arrangement.
Cost of revenue

Cost of subscription. Cost of subscription includes those costs related to supporting our subscription services, principally (a) personnel costs, which include our employees, third-party contractors and noncash share-based compensation expense, (b) expenses related to operating our cloud infrastructure, (c) amortization of capitalized software for internal use, and (d) an allocation of depreciation, amortization of intangibles, facilities and information technology ("IT") support costs, including data center costs, and other costs incurred in providing subscription services to our customers.

Cost of maintenance and support. Cost of maintenance and support consists largely of personnel related expenses and an allocation of depreciation, amortization of intangibles, facilities and IT support costs and other costs incurred in providing maintenance and support services to our customers.

Cost of license. Cost of license consists of third-party fees for our licensed software and an allocation of the amortization of intangibles.

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Cost of services. Cost of services includes those costs related to professional services and implementation of our solutions, principally (a) personnel costs, which include our employees and employee benefits, third-party contractors and noncash share-based compensation expense, (b) billable and non-billable travel, (c) amortization of capitalized software for internal use, and (d) an allocation of depreciation, facilities and IT support costs and other costs incurred in providing professional services to our customers. Cost of providing professional services may vary from quarter to quarter depending on a number of factors, including the amount of professional services required to implement and configure our solutions.
Operating expenses

Selling and marketing. Selling and marketing expenses principally consist of (a) personnel costs, which include our employees and employee benefits, third-party contractors, sales commissions related to selling and marketing personnel and noncash share-based compensation expense (b) sales and marketing programs such as lead generation programs, company awareness programs, conferences, hosting and participation in industry trade shows, and other sales and marketing programs, (c) travel and other out-of-pocket expenses, (d) amortization expenses associated with acquired intangible assets, and (e) an allocation of depreciation, facilities and IT support costs and other costs.

General and administrative. General and administrative expenses consist primarily of expenditures for executive, accounting and finance, legal, IT and human resources support functions. General and administrative expenses principally consist of (a) personnel costs, which include our employees and employee benefits, third-party contractors and noncash share-based compensation expense, (b) travel and other out-of-pocket expenses, (c) accounting, legal and other professional fees, and (d) an allocation of depreciation, facilities and IT support costs and other costs.

Research and development. Research and development expenses principally consist of (a) personnel costs, which include our employees and employee benefits and third-party contractors, which are comprised of software developers, scientists and product managers working on enhancements of existing solutions, the development of new solutions, scientific research, quality assurance and testing and noncash share-based compensation expense and (b) an allocation of depreciation, facilities and IT support costs and other costs.
Results of operations
Comparison of year ended December 31, 2017 with year ended December 31, 2016
Revenue:
 For the Year Ended December 31,    
 2017 2016    
(Dollars in thousands)Amount Percentage of total revenue Amount Percentage of total revenue Variance $ Variance %
Subscription$60,539
 36% $38,158
 25% $22,381
 59 %
Maintenance and support69,408
 41% 68,565
 45% 843
 1 %
Total subscription, maintenance and support129,947
 77% 106,723
 70% 23,224
 22 %
License5,562
 3% 11,814
 7% (6,252) (53)%
Services33,307
 20% 34,739
 23% (1,432) (4)%
Total revenue$168,816
 100% $153,276
 100% $15,540
 10 %

Subscription revenue. Subscription revenue increased primarily due to an increase in the number of subscriptions purchased by new and existing customers, with the total number of customers generating subscription revenue increasing by 36% for the year ended December 31, 2017. The increase in subscription revenue also included $3.3 million from our acquisition of Vayant. We expect our subscription revenue will continue to increase as we focus on subscription-based sales and phase out license offerings. We continued to invest in customer programs and initiatives which helped keep our attrition rate fairly consistent as compared to the prior year. Our ability to maintain consistent customer attrition rates will play a role in our ability to continue to grow our subscription revenue.
Maintenance and support. The modest increase in maintenance and support revenue was principally a result of the timing of certain cash collections. While, we continued to invest in customer programs and initiatives which helped keep our attrition rate consistent as compared to the prior year, we expect that over time, our plan to sell fewer licenses and more cloud-based solutions will result in a decrease in our maintenance and support as existing customers migrate from our on-premise solutions to

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our cloud solutions. We also expect to increase our focus on migrating our legacy on-premises software customers to our latest cloud solutions in 2018, which if successful, would further decrease maintenance revenue.

License revenue.License revenue decreased primarily due to the completion of several large perpetual license projects related to agreements executed prior to our cloud transition, and our strategy to sell fewer licenses and more subscription services, resulting in lower future license revenue and higher subscription services revenue.

Services revenue. Services revenue declined primarily as a result of large customer implementations completed in 2016 and fewer similar large implementations completed in 2017. The decrease was also due to lower levels of professional services required on our new subscription sales as well as on certain subscription contracts where subscription and services revenue is deferred until the customer commences use of the subscription because the professional services were deemed to not have stand-alone value. Services revenue varies from period to period depending on different factors, including the level of professional services required to implement our solutions, the timing of services revenue recognition on certain subscription contracts and any additional professional services requested by our customers during a particular period.

    Significant judgments are required in determining whether services contained in our customer subscription contracts are considered distinct, including whether the services are capable of being distinct and whether they are separately identifiable. Services deemed to be distinct are accounted for as a separate performance obligation and revenue is recognized as the services are performed. If services are not determined to be distinct, the services and the subscription are determined to be a single performance obligation and revenue is recognized over the contractual term of the subscription beginning on the date that subscription services are made available to the customer.
Cost of revenue and gross profit.Revenue

 For the Year Ended December 31,    
 2017 2016    
(Dollars in thousands)Amount 
Percentage of total
revenue
 Amount 
Percentage of total 
revenue
 Variance $ Variance %
Cost of subscription$27,858
 17% $17,379
 11% $10,479
 60 %
Cost of maintenance and support11,693
 7% 13,681
 9% (1,988) (15)%
Total cost of subscription, maintenance and support39,551
 23% 31,060
 20% 8,491
 27 %
Cost of license282
 % 246
 % 36
 15 %
Cost of services28,733
 17% 32,047
 21% (3,314) (10)%
Total cost of revenue$68,566
 41% $63,353
 41% $5,213
 8 %
Gross profit$100,250
 59% $89,923
 59% $10,327
 11 %

Cost of subscription.Cost of subscription. consists of infrastructure costs to support our current subscription customer base including third-party hosting services and expenses related to operating our network infrastructure, including depreciation expense and operating lease payments, salaries and related expenses, amortization of capitalized software and an allocation of depreciation, amortization of certain intangible assets and allocated overhead.

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Cost of maintenance and support. Cost of maintenance and support consists largely of employee-related costs and an allocation of depreciation, amortization of intangibles, and allocated overhead.

Cost of services. Cost of services includes those costs related to services and implementation of our solutions, primarily employee-related costs and third-party contractors, billable and non-billable travel and an allocation of depreciation and allocated overhead. Cost of providing services may vary from quarter to quarter depending on a number of factors, including the amount of services required to implement and configure our solutions.

Services gross profit varies period to period depending on different factors, including the level of services required to implement our solutions, our mix of employees and third-party contractors, our effective billable man-day rates, our use of third-party system integrators and the billable utilization of our services personnel.
Operating Expenses

Selling and marketing. Selling and marketing expenses primarily consist of employee-related costs, third-party contractors, sales commissions, sales and marketing programs such as lead generation programs, company awareness programs, our annual Outperform conference, participation in industry trade shows, and other sales and marketing programs, travel, amortization expenses associated with acquired intangible assets and allocated overhead. Sales commissions are deferred and amortized on a straight-line basis over the period of benefit, which we have determined to be five to eight years.

Research and development. Research and development expenses primarily consist of employee-related costs and third-party contractors who work on enhancements of existing solutions, the development of new solutions, scientific research, quality assurance and testing, and an allocation of depreciation, facilities and allocated overhead.

General and administrative. General and administrative expenses primarily consist of employee-related costs for executive, accounting, finance, legal, human resources and internal IT support functions and an allocation of depreciation and allocated overhead. General and administrative expenses also include outside legal and accounting fees and provision for bad debts.
Acquisition-related expenses. Acquisition-related expenses consist primarily of advisory, legal, accounting and other professional fees, insurance and integration costs for our acquisitions.
Results of Operations
Comparison of year ended December 31, 2021 with year ended December 31, 2020
Revenue:
For the Year Ended December 31,
20212020
(Dollars in thousands)AmountPercentage of total revenueAmountPercentage of total revenueVariance $Variance %
Subscription$178,006 71 %$170,473 67 %$7,533 %
Maintenance and support35,111 14 %44,692 18 %(9,581)(21)%
Total subscription, maintenance and support213,117 85 %215,165 85 %(2,048)(1)%
Services38,306 15 %37,259 15 %1,047 %
Total revenue$251,423 100 %$252,424 100 %$(1,001)— %

Subscription revenue. Subscription revenue increased primarily due to an increase in new and existing customer subscription contracts and a small contribution from EveryMundo post-acquisition.

Maintenance and support revenue. Maintenance and support revenue decreased primarily as a result of existing maintenance customers migrating to our cloud solutions and to a lesser extent customer maintenance churn. We expect maintenance revenue to continue to decline as we continue to migrate maintenance customers to our cloud solutions.

Services revenue. Services revenue increased primarily as a result of a $9.7 million increase inhigher sales of professional services related to our subscription contracts and also due to follow-on services to existing customers.

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Cost of revenue and gross profit.
For the Year Ended December 31,
20212020
(Dollars in thousands)AmountPercentage of total
revenue
AmountPercentage of total 
revenue
Variance $Variance %
Cost of subscription$53,418 21 %$51,673 20 %$1,745 %
Cost of maintenance and support8,512 %9,880 %(1,368)(14)%
Total cost of subscription, maintenance and support61,930 25 %61,553 24 %377 %
Cost of services42,995 17 %43,080 17 %(85)— %
Total cost of revenue$104,925 42 %$104,633 41 %$292 — %
Gross profit$146,498 58 %$147,791 59 %$(1,293)(1)%

Cost of subscription. Cost of subscription increased primarily due to increased infrastructure costcosts to support our current and anticipated subscription customer base and includes $2.5 million related to the acquisition of Vayant. The remaining increase of $0.8 million was related to personnel cost to support our subscription customer base, which included $0.2 million related to the Vayant acquisition.increased employee-related costs. Our subscription gross profit percentage was 54%70% for each of the years ended December 31, 20172021 and 2016.2020.


Cost of maintenance and support. The cost Cost of maintenance and support declineddecreased primarily due to a decrease in personnel cost mainly duecosts as a result of the need to efficienciessupport a declining maintenance customer base as we migrate customers to our subscription solutions and a decrease in employeeamortization expense related costs.to intangible assets which were fully amortized in 2021. Maintenance and support gross profit percentages for the years ended December 31, 20172021 and 2016,2020, were 83%76% and 80%78%, respectively.


Cost of license. Cost of license consists of third-party fees for licensed software and remained relatively consistent year-over-year. License gross profit percentages for the years ended December 31, 2017 and 2016, were 95% and 98%, respectively.
Cost of services. The decrease in cost Cost of services was generally commensurate withdecreased primarily due to the lower utilization of third-party contractors and reduced travel expenses due to the COVID-19 pandemic, partially offset by higher personnel cost to support the increase in our decline in services revenue and was primarily attributable to decreases in both personnel cost for our software implementations of $2.7 million, and in overhead expenses of $0.6 million.during the period. Services gross profit percentages for the years ended December 31, 20172021 and 2016,2020, were 14%(12)% and 8%(16)%, respectively. ServicesThe increase in services gross profit percentages vary period to period depending on different factors, including the level of professional services required to implement our solutions, our effective man-day rates and the utilization of our professional services personnel. We plan to add additional employees in our professional services organization to support our anticipated growth in the number of customers purchasing our subscription services.

Gross profit. The increase in overall gross profit for the year ended December 31, 2017 was principally attributable to an increase of 10% in total revenue as compared to the same period in 2016.


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Operating expenses:
 For the Year Ended December 31,    
 2017 2016    
(Dollars in thousands)Amount Percentage of total revenue Amount Percentage of total revenue Variance $ Variance %
Selling and marketing$68,116
 40% $63,980
 42% $4,136
 6%
General and administrative40,336
 24% 38,537
 25% 1,799
 5%
Research and development56,021
 33% 52,804
 34% 3,217
 6%
Acquisition-related720
 % 
 %
720
 %
Total operating expenses$165,193
 98% $155,321
 101% $9,872
 6%
Selling and marketing. Our personnel cost increased by $2.1 million primarily due to our continued investmentsthe increase in services revenues.

Operating expenses:
For the Year Ended December 31,
20212020
(Dollars in thousands)AmountPercentage of total revenueAmountPercentage of total revenueVariance $Variance %
Selling and marketing$86,445 34 %$87,182 35 %$(737)(1)%
Research and development82,268 33 %77,165 31 %5,103 %
General and administrative49,742 20 %49,524 20 %218 — %
Acquisition-related2,386 %— — %2,386 — %
Total operating expenses$220,841 88 %$213,871 85 %$6,970 %

Selling and marketing expenses. Selling and marketing expenses decreased primarily due to a decrease of $2.8 million in sales and marketing as we focus on adding new customersevents and increasing penetration within our existing customer base. This was a decrease of $1.3 million in travel expenses due to the COVID-19 pandemic partially offset by an increase of $2.0 million in employee-related costs and a $1.4 million increase in other overhead and allocated expenses.

Research and development expenses.Research and development expenses increased primarily due to a $5.9 million increase in employee-related costs, including an increase of $2.2 million in noncash share-based compensation and an increase of $1.7 million related to less capitalized internal-use software development costs in 2021 than in 2020, partially offset by a decrease of $1.2$0.8 million in severanceamortization expense associated with the change in employment status of our former Chief Operating Officer in July 2016. In addition, there was an increase of $3.2 million in non-personnel cost, which included $1.1 million intangible amortization related to our acquisition of Vayant, an increase of $0.8 million for sales and marketing events, an increase of $0.7 millionintangible assets which were fully amortized in travel expenses, an increase of $0.5 million of recruiting expense, and an increase of $0.1 million for facility and other overhead expense.2021.

General and administrative expenses. The increase in general General and administrative expenses wasincreased primarily attributabledue to an increase of $2.1$6.1 million in employee-related costs, including an increase of $3.0 million in noncash share-based compensation expensecompensation, and $0.7a $0.8 million of personnel andincrease in other general and administrative costs related to our acquisition of Vayant. Thisoverhead expenses. The increase was partially offset by a net decrease of $0.4 million in our use of contract labor, a decrease of $0.4 million in other overhead expenses, and a decrease of $0.2$6.7 million in bad debt expense.
Research and development expenses. Personnel cost increased $3.4expense year over year, including a bad debt recovery of $1.9 million which included $1.0 million related to our acquisition of Vayant. Personnel cost increased primarilyduring the year ended December 31, 2021, due to our continued investment in headcount to develop new and improve existing technologies, partially offset by an $1.5 million increase in capitalized internal-use software development costs. The remaining increaseimproved credit conditions with certain customers.
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Table of $1.3 million was attributable to non-personnel cost and related overhead expenses associated with higher personnel cost.Contents

Acquisition-related expenses. Acquisition-related expenses were $0.7$2.4 million for the year ended December 31, 2017 consisting2021, and consisted primarily of advisory, legal, accounting and other professional fees, insurance and retention bonuses related tointegration costs for our acquisition and integration of Vayant.EveryMundo.

Other income (expense), net:
For the Year Ended December 31,
20212020
(Dollars in thousands)AmountPercentage of total revenueAmountPercentage of total revenueVariance $Variance %
Convertible debt interest and amortization$(6,304)(3)%$(11,125)(4)%$4,821 (43)%
Other income (expense), net$308 — %$897 — %$(589)(66)%
  For the Year Ended December 31,    
  2017 2016    
(Dollars in thousands) Amount Percentage of total revenue Amount Percentage of total revenue Variance $ Variance %
Convertible debt interest and amortization $(13,218) (8)% $(9,319) (6)% $(3,899) 42 %
Other income (expense), net $384
  % $(38)  % $422
 (1,111)%


Convertible debt interest and amortization. Convertible debt interest and amortization expense for each of the years ended December 31, 20172021 and 2016 relates2020 related to coupon interest and amortization of debt discount and issuance costs attributable to our 2019 Notes and our 2047 Notes. The increase in convertibleConvertible debt interest and amortization decreased primarily relates toas a result of the adoption of ASU 2020-06 on January 1, 2021. Upon adoption, there was no longer a debt discount on our 2047 Notes issuedoutstanding notes and as a result there was no related amortization cost in June 2017.2021.


Other income (expense), net.OtherThe change in other income (expense), net increased duringfor the year ended December 31, 2017,2021, primarily duerelated to the higher impact of movementsa decrease in interest income partially offset by foreign currency exchange ratesimpact during the period.



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Income tax provision:
For the Year Ended
December 31,
(Dollars in thousands)20212020Variance $Variance %
Effective tax rate(1.1)%(0.9)%n/a— %
Income tax provision$870 $676 $194 29 %
 
For the Year Ended
December 31,
    
(Dollars in thousands)2017 2016 Variance $ Variance %
Effective tax rate % (1)% n/a
 1 %
Income tax provision$149
 $470
 $(321) (68)%

Our tax provision for the year ended December 31, 2017 primarily consisted of2021 included both foreign taxesincome and state taxes not basedwithholding taxes. No tax benefit was recognized on income.jurisdictions with a projected loss for the year due to the valuation allowances on our deferred tax assets.

Our 20172021 and 20162020 effective tax rates had an unusual relationship to pretax loss from operations as a result of the presence ofdue to a valuation allowance on our net deferred tax assets. Our income tax provisions in 20172021 and 20162020 only included foreign taxesincome and statewithholding taxes, not based on pre-tax income, resulting in an effective tax rate of 0%(1.1)% and (1)(0.9)%, respectively. The difference between the effective tax rates and the federal statutory rate of 34%21% for the years ended December 31, 20172021 and 20162020 was primarily due to the increase in our valuation allowance of $5.9of $16.6 million and $26.6$24.3 million, respectively.


On December 22, 2017 the United States enacted the Tax Cuts and Jobs Act. The Act significantly changes U.S. corporate income tax laws by, among other things, reducing the U.S. corporate income tax rate to 21% effective January 1, 2018 and creating a territorial tax system with a one-time mandatory repatriation tax on previously deferred foreign earnings of U.S. subsidiaries. See Note 11 of our Notes to Consolidated Financial Statements for additional information.
As of December 31, 20172021 and 2016,2020, we had a valuation allowance on our net deferred tax assets of $74.2$146.8 million and $69.0$130.7 million, respectively. The increase in the valuation allowance was principally attributedattributable to an additional valuation allowance recorded on our current year's tax loss and increases in our noncash share-based compensation of $39.9 million partially offset by a downward adjustment to our valuation allowance related to global tax reform of $34.0 million.loss.


Comparison of year ended December 31, 20162020 with year ended December 31, 20152019
Revenue:
 For the Year Ended December 31,    
 2016 2015    
(Dollars in thousands)Amount Percentage of total revenue Amount Percentage of total revenue Variance $ Variance %
Subscription$38,158
 25% $28,989
 17% $9,169
 32 %
Maintenance and support68,565
 45% 63,666
 38% 4,899
 8 %
Total subscription, maintenance and support106,723
 70% 92,655
 55% 14,068
 15 %
License11,814
 8% 32,716
 19% (20,902) (64)%
Services34,739
 23% 42,875
 25% (8,136) (19)%
Total revenue$153,276
 100% $168,246
 100% $(14,970) (9)%

Subscription revenue. Subscription revenue increased primarily due to an increase in the numberFor a comparison of subscriptions purchased by new and existing customers, with the total numberour results of customers generating subscription revenue increasing 16%operations for the years ended December 31, 2020 and 2019, see “Management’s Discussion and Analysis of Financial Condition and Results of Operations” in Part II, Item 7 of our Annual Report on Form 10-K for the fiscal year ended December 31, 2016.

Maintenance and support. The increase in maintenance and support revenue was principally a result of an increase in maintenance from our existing customers.

License revenue. Our license revenue depends on the amount of perpetual licenses sold in the period, as well as the timing of revenue recognition. As a result of our cloud strategy, we sold fewer perpetual licenses and experienced a corresponding decrease in license revenue, which included a decrease of $13.2 million in license revenue recognized on a percentage of completion basis, and $7.7 million in license revenue recognized upon software delivery.

Services revenue. Services revenue declined primarily as a result of several customer implementations completed in 2015 or early 2016 with significant professional services. Services revenue also declined due to lower levels of professional services required for our new subscription sales, as well as professional services revenue on certain subscription contracts which was deferred until the customer commences use of the subscription services because the professional services were deemed not to have stand-alone value.

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Cost of revenue and gross profit:
 For the Year Ended December 31,    
 2016 2015    
(Dollars in thousands)Amount 
Percentage of total
revenue
 Amount 
Percentage of total
revenue
 Variance $ Variance %
Cost of subscription$17,379
 11% $12,786
 8% $4,593
 36 %
Cost of maintenance and support13,681
 9% 12,173
 7% 1,508
 12 %
Total cost of subscription, maintenance and support31,060
 20% 24,959
 15% 6,101
 24 %
Cost of license246
 % 304
 % (58) (19)%
Cost of services32,047
 21% 36,147
 21% (4,100) (11)%
Total cost of revenue$63,353
 41% $61,410
 37% $1,943
 3 %
Gross profit$89,923
 59% $106,836
 63% $(16,913) (16)%

Cost of subscription.Cost of subscription increased primarily as a result of a $4.1 million increase in infrastructure costs and a $0.5 million increase in personnel costs to support our current and anticipated future subscription customer base. Our subscription gross profit percentage for the years ended December 31, 2016 and 2015, was 54% and 56%, respectively.
Cost of maintenance and support. Cost of maintenance and support increased primarily due to an increase in personnel cost to support our current customer base. Maintenance and support gross margins for the years ended December 31, 2016 and 2015 were 80% and 81%, respectively.

Cost of license. Cost of license consists of third-party fees for licensed software and remained relatively consistent year over year. License gross profit percentages for the years ended December 31, 2016 and 2015, were 98% and 99%, respectively.
Cost of services. Cost of services decreased primarily due to a decrease in personnel costs used in our software implementations of $4.0 million and a decrease in other overhead expenses of $0.1 million. Services gross profit percentages for the years ended December 31, 2016 and 2015, were 8% and 16%, respectively.

Gross profit. The decrease in overall gross profit for the year ended December 31, 2016 was principally attributable to a decrease of 9% in total revenue and an increase of 3% in total cost of revenue as compared to the same period in 2015.
Operating expenses:
 For the Year Ended December 31,    
 2016 2015    
(Dollars in thousands)Amount Percentage of total revenue Amount Percentage of total revenue Variance $ Variance %
Selling and marketing$63,980
 42% $74,146
 44% $(10,166) (14)%
General and administrative38,537
 25% 38,517
 23% 20
  %
Research and development52,804
 34% 46,780
 28% 6,024
 13 %
Impairment charges
 % 2,890
 2% (2,890) (100)%
Total operating expenses$155,321
 101% $162,333
 96% $(7,012) (4)%
Selling and marketing expenses. The decrease in selling and marketing expenses was primarily attributable to a decrease of $4.7 million in noncash share-based compensation expense primarily related to the cancellation of certain equity awards associated2020, filed with the change in employment status of our former Chief Operating Officer, a $2.8 million decrease in sales commissions as a result of capitalizing more sales commissions, a $1.5 million decrease in marketing event costs, a $1.3 million decrease in intangible amortization expense, a $1.2 million decrease in travel expenses and a $0.3 million decrease in other overhead expenses. The decrease was partially offset by a $1.6 million increase in personnel costs.SEC on February 12, 2021.
General and administrative expenses. General and administrative expenses remained overall unchanged for the year ended December 31, 2016 as compared to the same period in 2015, as a result of our specific efforts to control the growth and scale the capacity of our corporate overhead functions.

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Research and development expenses. Research and development expense increased primarily as a result of an increase of $5.3 million in personnel costs due to higher headcount to support our current and future product development and an increase of $0.7 million of non-personnel cost and related overhead expenses associated with higher personnel cost.
Impairment charges.During the year ended December 31, 2015 we recorded $2.9 million of impairment charges related to internally developed software. This impairment resulted from a reduction of projected cash flows for product groups based on revisions to our projections during the year and was recorded to reduce the carrying value to fair value. This reduction reflected changes to our plans for certain product groups in connection with changes in future product launches and support. We did not record an impairment charge in 2016.
Other expense, net:
  For the Year Ended December 31,    
  2016 2015    
(Dollars in thousands) Amount Percentage of total revenue Amount Percentage of total revenue Variance $ Variance %
Convertible debt interest and amortization $(9,319) (6)% $(8,914) (5)% $(405) 5 %
Other expense, net $(38)  % $(661)  % $623
 (94)%

Convertible debt interest and amortization. The convertible debt interest and amortization expense for each of the years ended December 31, 2016 and 2015 related to coupon interest and amortization of debt discount and issuance costs attributable to our senior notes issued in December 2014 and mature in December 2019.

Other expense, net.Other expense, net decreased by $0.6 million during the year ended December 31, 2016, primarily due to the reduced impact of movements in foreign currency exchange rates during the period.

Income tax provision:
 For the Year Ended December 31,    
(Dollars in thousands)2016 2015 Variance $ Variance %
Effective tax rate(1)% (1)% n/a
  %
Income tax (benefit) provision$470
 $739
 $(269) (36)%

Income tax (benefit) provision. Our tax provision for the year ended December 31, 2016 primarily consisted of foreign taxes and state taxes not based on loss before income tax provision.

Our 2016 and 2015 effective tax rates had an unusual relationship to pretax loss from operations as a result of the presence of a valuation allowance on our net deferred tax assets. Our income tax provisions in 2016 and 2015 only included foreign taxes and state taxes not based on pre-tax income, resulting in an effective tax rate of (1)% in both periods. The difference between the effective tax rates and the federal statutory rate of 34% for the years ended December 31, 2016 and 2015 was primarily due to the increase in our valuation allowance of $26.6 million and $20.9 million, respectively.
As of December 31, 2016 and 2015, we had a valuation allowance on our net deferred tax assets of $69.0 million and $44.3 million, respectively. The increase was principally attributed to an additional valuation allowance recorded on our current year's tax loss and increases in our noncash share-based compensation.

Liquidity and capital resourcesCapital Resources


At December 31, 2017,2021, we had $160.5$227.6 million of cash and cash equivalents and $100.0$128.7 million of working capital as compared to $118.0$329.1 million of cash and cash equivalents and $76.9$246.4 million of working capital at December 31, 2016. In addition, we had zero and $16.0 million of short-term investments as of December 31, 2017 and 2016, respectively.2020.


Our principal sources of liquidity are our cash and cash equivalents, short-term investments, cash flows generated from operations and potential borrowings under our secured Credit Agreement ("Revolver") withequivalents. In addition, we could have access to the lenders party thereto and Wells Fargo Bank, National Association as agent for the lenders party thereto. In December 2014, we issued the 2019 Notes and in June 2017, we issued the 2047 Notesoverall capital markets to supplement our overall liquidity position. Our material drivers or variants of operating cash flow are net income (loss), noncash expenses (principally share-based compensation, intangible amortization and amortization of

debt discount and
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debt discount and issuance costs) and the timing of periodic invoicing and cash collections related to licenses, subscriptions and support for our software and related services. Ourfrom customer revenue. Our operating cash flows are also impacted by the timing of payments to our vendors and the payments of our other liabilities. We generally pay our vendors and service providers in accordance with the invoice terms and conditions.


We believe our existing cash and cash equivalents and short-term investments balances, including funds provided by the issuance of our Notes, funds available under our Revolver and our current estimates of future operating cash flows, will provide adequate liquidity and capital resources to meet our operational requirements, anticipated capital expenditures and coupon interest payments for our Notes for the next twelve months. Our future working capital requirements will depend on many factors, including the operations of our existing business, potential growth of our subscription services, future acquisitions we might undertake, and expansion into complementary businesses. If such need arises,businesses, and the impact of COVID-19, including the pace and timing of adoption and implementation of our solutions and customer churn. During the period of uncertainty and volatility related to COVID-19, we may raise additional funds through equity or debt financings.will continue to monitor our liquidity.

The following table presents key components of our Consolidated Statements of Cash Flows for the years ended December 31, 2017, 20162021, 2020 and 2015:2019: 
 For the Year Ended December 31,
(Dollars in thousands)202120202019
Net cash (used in) provided by operating activities$(18,555)$(49,389)$5,245 
Net cash used in investing activities(85,173)(30,460)(17,560)
Net cash provided by financing activities2,471 102,914 22,991 
Cash and cash equivalents (beginning of period)329,134 306,077 295,476 
Cash and cash equivalents (end of period)$227,553 $329,134 $306,077 
 For the Year Ended December 31,
(Dollars in thousands)2017 2016 2015
Net cash (used in) provided by operating activities$(25,313) $(14,345) $15,532
Net cash used in investing activities(22,346) (25,404) (9,424)
Net cash provided by (used in) financing activities90,654
 (3,684) (5,554)
Cash and cash equivalents (beginning of period)118,039
 161,770
 161,019
Cash and cash equivalents (end of period)$160,505
 $118,039
 $161,770


Operating Activities

Net cash (used in) provided by operating activities
Cash used in operating activities in 2017 and 20162021 was $25.3$18.6 million and $14.3 million, respectively,decreased as compared with cash provided by operating activities of $15.5to $49.4 million in 2015. Cash used in2020. The $30.8 million improvement over last year was attributable to lower overall operating activities has historically been affected by the amount of net income adjusted for non-cash items suchexpenses, improved customer retention rates as depreciation and amortization and share-based compensation and changes in working capital, which is impacted bywell as the timing of payments against accounts payable, accrued expenses and the timing ofcustomer collections from ourseveral customers which is the largest source of operating cash. The $11.0 million decreasedeferring payments in net cash from operations as compared to 2016 was primarily due to a $13.8 million decrease in working capital2020 as a result of COVID-19. In addition, we had a decreaselower annual incentive payment in accrued payroll and other employee benefits, and an increase in our prepaid assets for advance payments on our cloud infrastructure.

For 2016, net cash used in operating activities was primarily related to a decrease in net cash from operations2021 as compared to 2015 mainly due to our transition to a cloud strategy as on-premise software sales were replaced with annual subscription services, and the net impact of working capital changes, primarily driven by reduced cash generated from accounts receivable, partially offset by an increase in cash associated with deferred revenue.prior year.
For 2015, net cash provided by operating activities was primarily comprised of cash provided from net changes in working capital, including a $32.3 million decrease in accounts receivable due to higher collections, partially offset by our $65.8 million net loss and the net effect of non-cash items.
Investing Activities

Net cash used in investing activities
Cash used in investing activities for 2017, 2016 and 20152021 was $22.3 million, $25.4$85.2 million and $9.4increased as compared to $30.5 million respectively. For 2017, net cash used in investing activities2020. The increase was primarily relateddue to ourthe acquisition of Vayant,EveryMundo in November 2021, partially offset by the cash inflow from the maturities of short-term investments. In addition, we incurred capitalized internal-use software development costs on our subscription service solutions of $2.8 million,a decrease in capital expenditures. The higher capital expenditures in 2020 were mainly attributable to the build out of $1.3 million and we paid $0.1 million for an intangible (non-acquisition) asset.our new headquarters which was committed prior to the pandemic.
For 2016 and 2015, net cash used in investing activities was primarily the result of the timing of purchases and maturities of short-term investments and capital expenditures of $7.2 million and $6.8 million, respectively. During 2016, we also paid $2.0 million for a cost method investment, paid $1.6 million for an intangible (non-acquisition) asset and incurred capitalized internal-use software development costs on our subscription service solutions of $1.0 million.
Financing Activities

Net cash provided by (used in) financing activities
Cash provided by financing activities for 20172021 was $90.7 million, compared with cash used in financing activities in 2016 and 2015 of $3.7$2.5 million and $5.6 million, respectively. For 2017, the total increase of $94.3decreased as compared to $102.9 million in net cash provided

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by financing activities2020. The decrease was primarily consisted of the proceeds of $93.5 million fromdue to the issuance of our 20472027 Notes also higher proceeds from the exercise of stock options and employee stock plans of $5.4 million and $0.4 million, respectively,in 2020, partially offset by payment of $3.0 million of debt issuance cost on our 2047 Notes, an increase of $1.9 milliona decrease in payments for tax withholdings on vesting of employee share-based awards and payment of $0.2 million in debt issuance costs on the Revolver renewal.
For 2016 and 2015, net cash used in financing activities was primarily the2021 as a result of tax withholdings on vesting ofa sell-to-cover taxes program established in late 2020 and first implemented in 2021 for employee vested share-based awards of $5.5 million and $5.1 million, respectively. During 2016 and 2015, we had proceeds from employee stock plans and the exercises of stock options of $2.0 million and $1.5 million, respectively. For 2015, we also paid $1.3 million of contingent consideration related to the PROS France acquisition.awards.

Stock repurchasesRepurchases

In August 2008, our Board of Directors authorized a stock repurchase program for the purchase of up to $15.0 million of our common stock. No shares were repurchased under the program during the years ended December 31, 2017, 20162021, 2020 and 2015,2019, respectively. As of December 31, 2017,2021, $10.0 million remained available in the stock repurchase program. The repurchase of stock, if continued, will be funded primarily with existing cash balances. The timing of any repurchases will depend upon various factors including, but not limited to, market conditions, the market price of our common stock and management’s assessment of our liquidity and cash flow needs. For additional information on the stock repurchase program seeItem 5, "Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities."

Off-Balance Sheet Arrangements and Contractual Obligations


We do not have any relationships with unconsolidated entities or financial partnerships, such as variable interest entities, which would have been established for the purpose of facilitating off-balance sheet arrangements or other contractually narrow or limited purposes. Our principal commitments as of December 31, 20172021 consist of obligations under operating leases and our Notes,
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various service agreements. agreements and operating leases. See Note 1418 of our Notes to Consolidated Financial Statements for additional information regarding our contractual commitments.


Contractual Obligations


The following table sets forth our contractual obligations as of December 31, 2017:2021:
 Payment due by period
(Dollars in thousands)TotalLess than 1 year1-3 years3-5 yearsMore than 5 years
Notes, including interest$317,538 $4,813 $152,600 $6,750 $153,375 
Operating leases64,742 11,483 17,151 8,382 27,726 
Purchase and contractual commitments180,361 25,537 65,286 89,538 — 
Total contractual obligations$562,641 $41,833 $235,037 $104,670 $181,101 
 Payment due by period
(Dollars in thousands)Total Less than 1 year 1-3 years 3-5 years More than 5 years
Notes, including interest$265,318
 $5,000
 $150,875
 $3,193
 $106,250
Operating leases9,814
 3,674
 4,443
 1,652
 45
Purchase commitments20,171
 8,174
 11,997
 
 
Total contractual obligations$295,303
 $16,848
 $167,315
 $4,845
 $106,295


Notes    
    
As of December 31, 2017,2021, our outstanding notes payableNotes consist of the 2019 Notes2024 and the 20472027 Notes. Interest on these notesthe 2024 Notes is payable semi-annually, in arrears on June 1May 15 and December 1November 15 of each year. Interest on the 2027 Notes is payable semiannually in arrears in cash on March 15 and September 15 of each year, beginning on March 15, 2021. At December 31, 2017,2021, our maximum commitment for interest payments under the 2024 and 2027 Notes was $15.3 $23.8 millionfor their remaining duration.

Covenants

     We have a $50 million secured Credit Agreement ("Revolver") with the lenders party thereto and Wells Fargo Bank, National Association as agent for the remaining duration of the Notes.
Covenants

lenders party thereto. Our credit facilityRevolver expires in March 2022 and contains affirmative and negative covenants, including covenants which restrict our ability to, among other things, create liens, incur additional indebtedness and engage in certain other transactions, in each case subject to certain exclusions. In addition, our credit facilityRevolver contains certain financial covenants which become effective in the event our liquidity falls below $50 million or upon the occurrence of an event of default. As of December 31, 2017,2021, we were in compliance with all financial covenants in the credit facility.Revolver.


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Critical accounting policiesAccounting Policies and estimatesEstimates


Our consolidated financial statements are prepared in accordance with accounting principles generally accepted in the United States.States of America. The preparation of these consolidated financial statements requires us to make estimates and assumptions that affect the reported amounts of assets, liabilities, revenues, costs and expenses, and related disclosures. On an ongoing basis, we evaluate our estimates and assumptions. Actual results could differ from those estimates. The complexity and judgment of our estimation process and issues related to the assumptions, risks and uncertainties inherent in the application of the percentage-of-completion method of accounting could affect the amounts of revenue, expenses, unbilled receivables and deferred revenue. Estimates are also used for, but not limited to, receivables, allowance for doubtful accounts, useful lives of assets, depreciation, income taxes and deferred tax asset valuation, valuation of stock options, other current liabilities and accrued liabilities. Numerous internal and external factors can affect estimates. Our management has reviewed these critical accounting policies, our use of estimates and the related disclosures with our Audit Committee.

We believe the critical accounting policies listed below affect significant judgment and estimates used in the preparation of our Consolidated Financial Statements.

Revenue recognitionRecognition

We derive our revenues primarily from subscription services, fees, professional services the perpetual licensing of our software products and the associated software maintenance and support services.


We commencedetermine revenue recognition when allthrough the following steps:
identification of the following criteria are met:contract, or contracts, with a customer;
there is persuasive evidence of an arrangement;
the service has been or is being provided to the customer;
collectionidentification of the fee is reasonably assured;performance obligations in the customer contract(s);
determination of the transaction price;
allocation of the transaction price to each performance obligation in the customer contract(s); and
the amountrecognition of revenue when, or as, we satisfy a performance obligation.

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Subscription revenue

Subscription revenue primarily consists of fees that give customers access to be paid by theone or more of our cloud applications with related customer is fixed and determinable.

Subscription servicessupport. We primarily recognize subscription revenue

Subscription services revenue is generally recognized ratably over the contractual term of the arrangement beginning on the date that our service is made available to the customer, assuming all other revenue recognition criteria have been met. Our subscription contracts do not provide customers with the right to take possessioncommencement of the software supporting the applications and, as a result, are accounted for as service contracts. Anyservice. Subscription revenue related to up-front activation or set-upcertain offerings, where fees are deferred andbased on a number of transactions, are recognized ratably over the estimated period that the customer benefits from the related services. Direct and incremental costs related to up-front activation or set-up activities are capitalized until the date our service is made available and then expensed ratably over the estimated period that the customer benefits from the related services.on a usage basis.

For our subscription services that include professional services, we determine whether the professional services have stand-alone value. Professional services deemed to have stand-alone value are accounted for separately from subscription services and the subscription services revenue recognition commences on the date that our subscription services are made available to the customer. If determined that the professional services do not have stand-alone value, the transaction is treated as a single element and the subscription services and professional services revenue is deferred until the customer commences use of the subscription services, and the subscription services and the professional services revenue is recognized over the remaining term of the arrangement.


Maintenance and support revenue


Maintenance and support revenue includes post-implementation customer support for our on-premises software and the right to unspecified software updates and enhancements on a when-and-if-available basis.enhancements. We recognize revenue from maintenance arrangements ratably over the period in which the services are provided. There are limited instances where we recognizeOur maintenance and support revenue at the latter of when the servicescontracts are providedgenerally one year in length, billed annually in advance, and when payment is received based on our belief that collectability is not reasonably assured.non-cancelable.


LicenseServices revenue

    Services revenue primarily consists of fees for configuration services, consulting and training. We derive the majority oftypically sell our license revenue from the sale of perpetual licenses. For software license arrangements that do not require significant modificationservices on either a fixed-fee or customization of the underlying software, we recognize software licenses revenues upon software delivery, assuming all other revenue recognition criteria have been met.

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We evaluate the nature and scope of professional services for each arrangement, and if we determine that the professional services revenue should not be accounted for separately from license revenue, the licensetime-and-materials basis. Services revenue is recognized together with the professional services revenue using the percentage-of-completion method or completed contract method. The completed contract method is also used for contracts where there is a risk over final acceptance by the customer or for contracts that are short-term in nature.

The percentage-of-completion method is measured by the percentage of man-days incurred during the reporting period as compared to the estimated total man-days necessary for each contract for implementation of the software solutions. We believe that for each such project, man-days expended in proportion to total estimated man-days at completion represents the most reliable and meaningful measure for determining a project's progress toward completion. Under our fixed-fee arrangements, should a loss be anticipated on a contract, the full amount of the loss is recorded when the loss is determinable.

We also license software solutions under term license agreements that typically include maintenance during the license term. When maintenance is included for the entire term of the term license, there is no renewal rate and we have not established vendor specific objective evidence ("VSOE") of fair value for the maintenance on term licenses. For term license agreements, revenue and the associated costs are deferred until the delivery of the solution and recognized ratably over the remaining license term.

Professional services revenue

Professional services revenues are generally recognized as the services are renderedperformed for time and material contracts, or on a proportional performance basis for fixed pricefixed-price contracts. The majority of our professional services contracts are on a time and materialsfixed-fee basis. Training revenues are recognized as the services are rendered.performed.


For    Significant judgments are required in determining whether services contained in our customer subscription services that include professional services, we determinecontracts are considered distinct, including whether the professional services have stand-alone value. Professional servicesare capable of being distinct and whether they are separately identifiable. Services deemed to have stand-alone valuebe distinct are accounted for separately from subscription servicesas a separate performance obligation and typicallyrevenue is recognized as the services are performed. If services are not determined thatto be distinct, the professional services do not have stand-alone value, the transaction is treated as a single element, the professional services revenue is deferred until the customer commences use of the subscription services and the professional servicessubscription are determined to be a single performance obligation and revenue is recognized over the remainingcontractual term of the arrangement.

For software license arrangements that include professional services, we determine whethersubscription beginning on the professionaldate subscription services are considered essentialmade available to the functionality of the software using factors such as: the nature of its software products; whether they are ready for use by the customer upon receipt; the nature of professional services; the availability of services from other vendors; whether the timing of payments for license revenue coincides with performance of services; and whether milestones or acceptance criteria exist that affect the realizability of the software license fee. For professional services considered essential to the functionality of the software, the license revenue is recognized together with the professional services revenue using the percentage-of-completion method or completed contract method. The completed contract method is also used forcustomer.

Customer contracts where there is a risk over final acceptance by the customer or for contracts that are short-term in nature.

Multiple element arrangements

For arrangements with multiple deliverables, we evaluateperformance obligations

    A portion of our customer contracts contain multiple performance obligations. Significant judgment is required in determining whether the individual deliverables qualify as separate units of accounting. In order to treat deliverablesmultiple performance obligations contained in a multiple deliverable arrangementsingle customer contract are capable of being distinct and are separately identifiable. An obligation determined to be distinct is accounted for as a separate units of accounting, the deliverables must have stand-alone value upon delivery. If the deliverables have stand-alone value upon delivery, we account for each deliverable separatelyperformance obligation and revenue is recognized when, or as, we satisfy the performance obligation. If obligations are not determined to be distinct, those obligations are accounted for the respective deliverables as they are delivered.

When multiple deliverables included in an arrangement are separable into different units of accounting, the arrangement considerationa single, combined performance obligation. The transaction price is allocated to the identified separate units of accounting based on their relative selling price. Multiple deliverable arrangement accounting guidance provides a hierarchy when determining the relative selling price for each unit of accounting. VSOE of selling price, based on the price at which the item is regularly sold by the vendor on a stand-alone basis, should be used if it exists. If VSOE of selling price is not available, third-party evidence ("TPE") of selling price is used to establish the selling price if it exists. If neither VSOE nor TPE exist for a deliverable, arrangements with multiple deliverables can be separated into discrete units of accounting based on our best estimate of selling price ("BESP"). The objective of BESP is to determine the price at which we would transact a sale if the product or service were sold on a stand-alone basis. The amount of arrangement fee allocated is limited by contingent revenues, if any. For transactions that only include software and software-related elements, we continue to account for such arrangements under the software revenue recognition standards which require us to establish VSOE of fair value to allocate arrangement consideration to multiple deliverables.


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For multiple-element arrangements that contain software and nonsoftware elements such as our subscription services, we allocate revenue between the software and software related elements as a group and any nonsoftware elements basedperformance obligation on a relative fair value allocation. We determine fair value for each deliverable using thestandalone selling price hierarchy described above and utilizing VSOE of fair value if it exists.basis.

We apply the residual method to recognize revenue for the delivered elements in stand-alone software transactions. Under the residual method, the amount of revenue allocated to delivered elements equals the total arrangement consideration, less the aggregate fair value of any undelivered elements, typically maintenance, provided that VSOE of fair value exists for all undelivered elements. VSOE of fair value is based on the price charged when the element is sold separately or, in the case of maintenance, substantive renewal rates for maintenance.

Revenue that has been recognized, but for which we have not invoiced the customer, is recorded as unbilled receivables. Invoices that have been issued before revenue has been recognized are recorded as deferred revenue in the accompanying consolidated balance sheets.

Allowance for doubtful accounts
In addition to our initial credit evaluations at the inception of arrangements, we regularly assess our ability to collect outstanding customer invoices. To do so, we make estimates of the collectability of accounts receivable. We provide an allowance for doubtful accounts when we determine that the collection of an outstanding customer receivable is not probable. We also analyze accounts receivable and historical bad debt experience, customer creditworthiness, changes in customer payment history and industry concentration on an aggregate basis when evaluating the adequacy of the allowance for doubtful accounts. If any of these factors change, our estimates may also change, which could affect the level of our future provision for doubtful accounts.


Deferred commissionsCosts


Sales commissions earned by our sales forcerepresentatives are considered to be direct sales commissions when they are associated specifically withincremental and recoverable costs of obtaining a non-cancellable subscriptioncustomer contract. Direct salesSales commissions are deferred when earned and amortized on a straight-line basis over the same period that revenues are recognizedof benefit, which we have determined to be five to eight years. We determined the period of benefit by taking into consideration our customer contracts, expected renewals of those customer contracts (as we currently do not pay an incremental sales commission for renewals), our technology and other factors. We also defer amounts earned by employees other than sales representatives who earn incentive payments under compensation plans tied to the related non-cancellable subscription contract. During the year ended December 31, 2017, we deferred $4.0 millionvalue of commissions and we amortized $2.5 million to sales and marketing expenses in the accompanying consolidated statements of operations. During the year ended December 31, 2016, we deferred $4.3 million of commissions and we amortized $1.9 million to sales and marketing expenses. Total deferred commissions on our consolidated balance sheets were $6.3 million and $4.8 million as of December 31, 2017 and 2016, respectively.customer contracts acquired.


Noncash share-based compensation
We have three noncash share-based compensation plans, the 1999 equity incentive plan, the 2007 equity incentive plan, and the 2017 equity incentive plan which authorize the discretionary granting of various types of stock awards to key employees, officers, directors and consultants. Our 1999 equity incentive plan was terminated in March 2007 for purposes of granting any future equity awards. Our 2007 equity incentive plan was adopted in March 2007 and expired in March 2017. Our 2017 equity incentive plan was adopted in May 2017. We may provide noncash share-based compensation through the grant of: (i) restricted stock awards; (ii) restricted stock unit awards - time, performance and market-based ("RSUs"); (iii) stock options; (iv) stock appreciation rights ("SARs"); (v) phantom stock; and (vi) performance awards, such as market stock units ("MSUs"). In February 2014, we granted inducement awards in an aggregate amount of up to 308,250 shares in accordance with NYSE Rule 303A.08. These inducement awards were in the form of RSUs and MSUs granted to our former Chief Operating Officer and RSUs granted to certain new employees in connection with our acquisitions of PROS France and SignalDemand, Inc.
As of December 31, 2017, we have granted stock options, stock appreciation rights, restricted stock units and market stock units. RSUs granted include time-based and market-based awards in which the number of shares that vest are based upon attainment of target average per share closing price over a requisite trading period.Share-Based Compensation
Noncash share-based compensation expense is measured at the grant date based on the fair value of the award and is recognized as expense on a straight-line basis over the requisite service period, which is generally the vesting period.

The fair value of the RSUs (time-based(time and performance-based) and the equity consideration stock awards, granted as part of the EveryMundo acquisition, is based on the closing price of our stock on the date of grant. The fair value and the derived service period of the market-based RSUs is estimated on the date of grant using a Monte Carlo simulation model. The model requires the use of a number of assumptions including the expected volatility of our stock, our risk-free interest rate and expected dividends. Our expected volatility at the date of grant is based on our historical volatility over the performance period.

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We estimate the fair value of the stock options and SARs using the Black-Scholes option pricing model, which requires us to use significant judgment to make estimates regarding the expected life of the award, volatility of our stock price, the risk-free interest rate and the dividend yield of our stock over the life of the award. The expected life of the award is a historical weighted average of the expected lives of similar securities of comparable public companies. We estimate volatility
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using our historical volatility. The risk-free interest rate assumption is based on observed interest rates appropriate for the terms of our awards. The dividend yield assumption is based on our expectation of paying no dividends.

As we issue stock options and SARs, we evaluate the assumptions used to value our stock option awards and SARs. If factors change and we employ different assumptions, noncash share-based compensation expense may differ significantly from what we have recorded in the past. If there are any modifications or cancellations of the underlying unvested securities, we may be required to accelerate, increase or cancel any remaining unearned noncash share-based compensation expense. Future noncash share-based compensation expense and unearned noncash share-based compensation will increase to the extent that we grant additional equity awards to employees.

We estimate the number of awards that will be forfeited and recognize expense only for those awards that ultimately are expected to vest. Significant judgment is required in determining the adjustment to noncash share-based compensation expense for estimated forfeitures. Noncash share-based compensation expense in a period could be impacted, favorably or unfavorably, by differences between forfeiture estimates and actual forfeitures.

MSUs are performance-based awards that cliff vest based on our shareholder return relative to the total shareholder return of the Russell 2000 Index ("Index") over the three year periods ending December 31, 2016, December 31, 2017, March 2, 2018, February 28, 2019, February 28, 2020 and October 9, 2020 ("Performance Period"), respectively. The MSUs vest on January 1, 2016, January 1, 2017, January 1, 2018, March 3, 2018, March 1, 2019, March 1, 2020 and October 9, 2020, respectively.a three-year period. The maximum number of shares issuable upon vesting is 200% of the MSUs initially granted based on the average price of our common stock relative to the Index during the Performance Period. We estimate the fair value of MSUs on the date of grant using a Monte Carlo simulation model. The determination of the fair value of the MSUs is affected by our stock price and a number of assumptions including the expected volatilities of our stock and the Index, the risk-free interest rate and expected dividends. Our expected volatility at the date of grant was based on the historical volatilities of our stock and the Index over the Performance Period.

We record deferred tax assets for stock basedshare-based compensation awards that will result in future deductions on our income tax returns, based on the amount of stock basedshare-based compensation recognized at the statutory tax rate in the jurisdiction in which we will receive a tax deduction. Because the deferred tax assets we record are based upon the stock basedshare-based compensation expenses in a particular jurisdiction, the aforementioned inputs that affect the fair values of our stock awards may also indirectly affect our income tax expense. In addition, differences between the deferred tax assets recognized for financial reporting purposes and the actual tax deduction reported on our income tax returns are recorded in our income tax (expense) income.

At December 31, 2017,2021, we had $31.4$84.6 million of total unrecognized compensation costs related to noncash share-based compensation arrangements for stock options, SARs, RSUs and MSUsawards granted. These costs will be recognized over a weighted-average period of 2.3 2.6 years.
Accounting for income taxesIncome Taxes


We estimate our income taxes based on the various jurisdictions where we conduct business and we use estimates in determining our provision for income taxes. We estimate separately our deferred tax assets, related valuation allowances, current tax liabilities and deferred tax liabilities. The calculation of our tax liabilities involves dealing with uncertainties in the application of complex tax rules and the potential for future adjustment of our uncertain tax positions by the U.S. Internal Revenue Service or other taxing jurisdictions. We estimate our current tax liability and assess temporary differences that result from differing treatments of certain items for tax and accounting purposes. These differences result in deferred tax assets and liabilities, which we show on our balance sheet. At December 31, 2017,2021, our deferred tax assets consisted primarily of temporary differences related to noncash share-based compensation, interest expense limited under Section 163(j), expense recognition of our lease obligations, Research and Experimentation ("R&E&E") tax credit carryforwards and net operating losses.


We review the realizability of our deferred tax asset on a quarterly basis, or whenever events or changes in circumstances indicate that a review is required. In determining the requirement for a valuation allowance, the historical and projected financial results of the legal entity or consolidated group recording the net deferred tax asset are considered, along with any other positive or negative evidence. Since future financial results may differ from previous estimates, periodic adjustments to our valuation allowances may be necessary. We continually perform an analysis related to the realizability of our deferred tax assets. As a result, and after considering tax planning initiatives and other positive and negative evidence, we determine that it is more likely than not that our net deferred tax assets will not be realized. During 2017,2021, there was not sufficient positive evidence to outweigh the current and historic negative evidence to determine that it was more likely than not that our net deferred tax assets would not be realized. Therefore, we continue to have a valuation allowance against net deferred tax assets as of December 31, 2017.2021.


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We account for uncertain income tax positions recognized in our financial statements in accordance with the Income Tax Topic of the Accounting Standards Codification ("ASC"), issued by the FASB. This interpretation requires companies to use a prescribed model for assessing the financial recognition and measurement of all tax positions taken or expected to be taken in their tax returns. This guidance provides clarification on recognition, classification, interest and penalties, accounting in interim periods, disclosures and transition. Please see Note 1115 to the Consolidated Financial Statements for more information.
Business combinationsCombinations, Intangible Assets and Goodwill
    
We record tangible and intangible assets acquired and liabilities assumed in business combinations under the purchase method of accounting. Amounts paid for each acquisition are allocated to the assets acquired and liabilities assumed based on their fair values at the dateThe allocation of acquisition. We then allocate the purchase price in excess of net tangible assets acquireda business combination requires management to identifiable intangible assets based on detailed valuations that use information and assumptions provided by management. We allocate any excess purchase price over the fair value of the net tangible and intangible assets acquired and liabilities assumed to goodwill. If the fair value of the assets acquired exceeds our purchase price, the excess is recognized as a gain.

Significant management judgments and assumptions are requiredmake significant estimates in determining the fair value of acquired assets and assumed liabilities, particularly acquiredespecially with respect to intangible assets. The valuation of purchased intangible assets is based upon estimates of the future performance and cash flows from the acquired business. Each asset is measured at fair value from the perspective of a market participant.

If different assumptions are used, it could materially impact the purchase price allocation and adversely affect our results of operations, financial condition and cash flows.
Intangible assets, goodwill and long-lived assets

When we acquire a business, a portion of the purchase consideration is typically allocated to acquired technology and other identifiable intangible assets, such as customer relationships. The excess of the purchase considerationprice in a business combination over the net of the acquisition-date fair value of identifiablethese tangible and intangible assets acquired and liabilities assumed is recorded as goodwill. Critical estimates in valuing certain intangible assets include, but are not limited to, projected revenue, discount rate, obsolescence rate, cost of sales, operating expenses and customer attrition rate. We estimate fair value primarily utilizing the income and market approach,approaches, including the multi-period excess earnings method for certain intangible assets. Our estimates are inherently uncertain and subject to refinement. During the measurement period, which calculatesmay be up to one year from the acquisition date, we may record adjustments to the fair value based on the market values of comparable companies or comparable transactions. The amounts allocated to acquired technologythese tangible and other intangible assets represent our estimates of their fair values atacquired and liabilities assumed, with the acquisition date. We amortize our intangible assets that have finite lives using eithercorresponding offset to goodwill. Upon the straight-line method or, if reliably determinable, the pattern in which the economic benefitconclusion of the asset is expectedmeasurement period or final determination of the fair value of assets acquired or liabilities assumed, whichever comes first, any subsequent adjustments are recorded to be consumed utilizing expected undiscounted future cash flows. our Consolidated Statement of Comprehensive Income (Loss).

Amortization is recorded over the estimated useful lives ranging from two to eight years.

We review our intangible assets subject to amortization to determine if any adverse conditions exist or a change in circumstances has occurred that would indicate impairment or a change in the remaining useful life. If the carrying value of an asset group exceeds its undiscounted cash flows, we will write down the carrying value of the intangible asset group to its fair value in the period identified. In assessing recoverability, we must make assumptions regarding estimated future cash flows and discount rates. If these estimates or related assumptions change in the future, we may be required to record impairment charges. If the estimate of an intangible asset’s remaining useful life is changed, we will amortize the remaining carrying value of the intangible asset prospectively over the revised remaining useful life.


We assess goodwill for impairment as of November 30 of each fiscal year, or more frequently if events or changes in circumstances indicate that the fair value of our reporting unit has been reduced below its carrying value. When conducting our annual goodwill impairment assessment, we use a three steptwo-step process. The first step is to perform an optional qualitative evaluation as to whether it is more likely than not that the fair value of our reporting unit is less than its carrying value, using an assessment of relevant events and circumstances. In performing this assessment, we are required to make assumptions and judgments including, but not limited to, an evaluation of macroeconomic conditions as they relate to our business, industry and market trends, as well as the overall future financial performance of our reporting unit and future opportunities in the markets in which it operates. If we determine that it is not more likely than not that the fair value of our reporting unit is less than its carrying value, we are not required to perform any additional tests in assessing goodwill for impairment. However, if we conclude otherwise or elect not to perform the qualitative assessment, we perform a second step for our reporting unit, consisting of a quantitative assessment of goodwill impairment. This quantitative assessment requires us to estimatecompare the fair value of our reporting unit and compare the estimated fair value towith its respective carrying value (including goodwill) as of the date of the impairment test. The third step, employed for our reporting unit if it fails the second step, is used to measure the amount of any potential impairment and compares the implied fair value of our reporting unit withvalue. If the carrying amount exceeds the fair value, an impairment charge will be recognized, however, loss cannot exceed the total amount of goodwill.goodwill allocated to the reporting unit.


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Recent accounting pronouncementsAccounting Pronouncements


See Note 2 - Summary of Significant Accounting Policies to the Consolidated Financial Statements included in this report, regarding the impact of certain recent accounting pronouncements on our Consolidated Financial Statements.
Item 7A.Quantitative and qualitative disclosures about market riskQualitative Disclosures About Market Risk


Foreign Currency Exchange Risk


Our contracts are predominately denominated in U.S. dollars; however, we have contracts denominated in foreign currencies and therefore a portion of our revenue is subject to foreign currency risks. The primary market risk we face is from foreign currency exchange rate fluctuations. Our cash flows are subject to fluctuations due to changes in foreign currency exchange rates. The effect of an immediate 10% adverse change in exchange rates on foreign denominated receivables as of
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December 31, 2017,2021, would have resulted in a $0.2 $1.1 million loss. We are also exposed to foreign currency risk due to our French subsidiary, PROS France.operating subsidiaries in France, United Kingdom, Canada, Germany, Ireland, Australia, Bulgaria, Singapore and United Arab Emirates. A hypothetical 10% adverse change in the value of the U.S. dollar in relation to the Euro, which is our single most significant foreign currency exposure, would have changed revenue for the year ended December 31, 20172021 by approximately $0.9 $1.9 million. In addition, as of December 31, 2017, we had operating subsidiaries in Australia, Ireland, Canada, Bulgaria, United Arab Emirates, the United Kingdom and Germany. DueHowever, due to the relativerelatively low volume of payments made by usand received through theseour foreign subsidiaries, we do not believe we have significant exposure to foreign currency exchange risks, however, fluctuationsrisks. Fluctuations in foreign currency exchange rates could harm our financial results of operations in the future.


We currently do not use derivative financial instruments to mitigate foreign currency exchange risks. We continue to review this issue and may consider hedging certain foreign exchange risks through the use of currency futures or options in future years.


Exposure to Interest Rates


Our exposure to market risk for changes in interest rates relates to the variable interest rate on borrowings under our Revolver. As of December 31, 2017,2021, we had no borrowings under the Revolver.


Our investment portfolio mainly consists of short-term interest-bearing obligations, including government and investment grade debt securities and money market funds. These securities are classified as available-for-sale and, consequently, are recorded in the unaudited condensed consolidated balance sheets at fair value with unrealized gains or losses reported as a separate component of accumulated other comprehensive income (loss), net of tax. Our investment strategy is focused on the preservation of capital and supporting our working capital requirements. We do not enter into investments for trading or speculative purposes. We believe that we do not have any material exposure to changes in the fair value as a result of changes in interest rates due to the short term nature of our cash equivalents.

As of December 31, 2017,2021, we had an outstanding principal amountamounts of $150.0 million and $143.8 million of the 2027 and $106.3 million,the 2024 Notes, respectively, of 2019 Notes and 2047 Notes, which are fixed rate instruments. Therefore, our results of operations are not subject to fluctuations in interest rates. The fair value of the Notes may change when the market price of our stock fluctuates.


    We believe we do not have any material exposure to changes in the fair value as a result of changes in interest rates due to the short term nature of our cash equivalents.
Item 8.Financial statementsStatements and supplementary dataSupplementary Data

The consolidated financial statements required to be filed are indexed on page F-1 and are incorporated herein by reference. See Item 15(a)(1) and (2).

Item 9.Changes in and disagreementsDisagreements with accountantsAccountants on accountingAccounting and financial disclosureFinancial Disclosure
None.
None.
Item 9A.Controls and proceduresProcedures

Evaluation of Disclosure Controls and Procedures

As of the end of the period covered by this report, we carried out an evaluation, under the supervision and with the participation of our management, including our Chief Executive Officer and Chief Financial Officer, of the effectiveness of our disclosure controls and procedures as defined in Rules 13a-15(e) and 15d-15(e) under the Exchange Act. Based on that evaluation as of the period covered by this Annual Report on Form 10-K, our Chief Executive Officer and Chief Financial Officer have concluded that our disclosure controls and procedures were effective to ensure that information we are required to disclose in reports that we file or submit under the Exchange Act (i) is recorded, processed, summarized and reported within the time periods

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specified in SEC rules and forms, and (ii) is accumulated and communicated to our management, including our Chief Executive Officer and our Chief Financial Officer, as appropriate to allow timely decisions regarding required disclosure.

Changes in Internal Control over Financial Reporting

In August 2017,November 2021, we acquired Vayant.EveryMundo. For purposes of determining the effectiveness of our internal controls over financial reporting, management has excluded VayantEveryMundo from its evaluation of these matters. VayantEveryMundo represented approximately 0.6% of our consolidated total assets as of December 31, 20172021 and approximately 2.0%0.4% of our consolidated revenues for the year-endedyear ended December 31, 2017.2021.


During the first quarter of 2021, the Company completed the implementation of a new enterprise resource planning ("ERP") system and the internal controls have been updated to reflect the change.

Other than the changechanges described above, there have been no changes in our internal control over financial reporting that occurred during the most recent fiscal quarter that have materially affected, or are reasonably likely to materially affect, our internal
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control over financial reporting. We have not experienced any material impact to our internal controls over financial reporting despite the fact that our employees are working remotely due to COVID-19. We are continually monitoring and assessing the COVID-19 situation on our internal controls to minimize the impact on their design and operating effectiveness.

Management’s Report on Internal Control over Financial Reporting

Our management is responsible for establishing and maintaining adequate internal control over financial reporting (as defined in Rules 13a-15(f) and 15d-15(f) under the Exchange Act). Internal control over financial reporting is a process designed to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with GAAP. Our internal control over financial reporting is a framework that includes policies and procedures that: (i) pertain to the maintenance of records that, in reasonable detail, accurately and fairly reflect the transactions and dispositions of our assets; (ii) provide reasonable assurance that transactions are recorded as necessary to permit preparation of financial statements in accordance with GAAP, and that our receipts and expenditures are being made only in accordance with authorizations of our management and directors; and (iii) provide reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use, or disposition of our assets that could have a material effect on the financial statements.

In August 2017, we acquired Vayant. For purposes of determining the effectiveness of our internal controls over financial reporting, management has excluded Vayant from its evaluation of these matters. Vayant represented approximately 0.6% of our consolidated total assets as of December 31, 2017 and approximately 2.0% of our consolidated revenues for the year-ended December 31, 2017.
Our management, with the participation of our Chief Executive Officer and Chief Financial Officer, has assessed the effectiveness of our internal control over financial reporting as of December 31, 2017,2021, based on the criteria in Internal Control — Integrated Framework (2013) issued by COSO. Based on this evaluation, management concluded that our internal control over financial reporting was effective as of December 31, 20172021 based upon the COSO criteria.

The effectiveness of our internal control over financial reporting as of December 31, 20172021 has been audited by PricewaterhouseCoopers LLP, an independent registered public accounting firm, as stated in their report, which is included herein.
Item 9B.Other informationInformation
None.

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Part III
Item 10.Directors, executive officersExecutive Officers and corporate governanceCorporate Governance
The information required by this item is incorporated by reference from our proxy statement in connection with our 20182022 Annual Meeting of Stockholders, which proxy statement will be filed with the SEC not later than 120 days after the close of our fiscal year ended December 31, 2017.2021.
Item 11.Executive compensationCompensation
The information required by this item is incorporated by reference from our proxy statement in connection with our 20182022 Annual Meeting of Stockholders, which proxy statement will be filed with the SEC not later than 120 days after the close of our fiscal year ended December 31, 2017.2021.
Item 12.Security ownershipOwnership of certain beneficial ownersCertain Beneficial Owners and managementManagement and related stockholder mattersRelated Stockholder Matters
The information required by this item is incorporated by reference from our proxy statement in connection with our 20182022 Annual Meeting of Stockholders, which proxy statement will be filed with the SEC not later than 120 days after the close of our fiscal year ended December 31, 2017.2021.
Item 13.Certain relationships, related transactionsRelationships, Related Transactions and director independenceDirector Independence
The information required by this item is incorporated by reference from our proxy statement in connection with our 20182022 Annual Meeting of Stockholders, which proxy statement will be filed with the SEC not later than 120 days after the close of our fiscal year ended December 31, 2017.2021.
Item 14.Principal accountant feesAccountant Fees and servicesServices
The information required by this item is incorporated by reference from our proxy statement in connection with our 20182022 Annual Meeting of Stockholders, which proxy statement will be filed with the SEC not later than 120 days after the close of our fiscal year ended December 31, 2017.

2021.
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Part IV
Item 15.Exhibits and financial statements schedules

(a)(1)Financial Statements Schedules


(a)(1)Financial Statements

Reference is made to the Index to Financial Statements in the section entitled "Financial Statements and Supplementary Data" in Part II, Item 8 of this Annual Report on Form 10-K.


(a)(2) Financial Statement Schedules


Reference is made to Schedule II, Valuation and Qualifying Accounts, as indexed on page F-34.F-36.


Schedules not listed above have been omitted because they are not applicable or are not required or the information required to be set forth therein is included in the Consolidated Financial Statements or Notes thereto.


(a)(3) Exhibits


Exhibits are as set forth below in the section entitled "Exhibit Index" which follows the section entitled "Signatures" in this Annual Report on Form 10-K.Exhibit Index. Exhibits which are incorporated herein by reference can be inspected and copied at the public reference rooms maintained by the SEC in Washington, D.C., New York, New York, and Chicago, Illinois, and are also available to the public from commercial document retrieval services and at the website maintained by the SEC at http://www.sec.gov.

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PROS Holdings, Inc.
Index to the Consolidated Financial Statements
 
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Report of Independent Registered Public Accounting Firm




To the Board of Directors and Stockholders of PROS Holdings, Inc.:


Opinions on the Financial Statements and Internal Control over Financial Reporting


We have audited the accompanying consolidated balance sheets of PROS Holdings, Inc. and its subsidiaries(the “Company”) as of December 31, 2017 2021and 2016, 2020,and the related consolidated statements of comprehensive income (loss), of stockholders’ equity and of cash flows and stockholders’ equity for each of the three years in the period ended December 31, 2017,2021, including the related notes and financial statement schedule of valuation and qualifying accounts for each of the three years listed in the accompanying indexperiod ended December 31, 2021 appearing under Item 15(a)(2) (collectively referred to as the “consolidated financial statements”).We also have audited the Company's internal control over financial reporting as of December 31, 2017,2021, based on criteria established in Internal Control - Integrated Framework(2013)issued by the Committee of Sponsoring Organizations of the Treadway Commission (COSO).


In our opinion, the consolidatedfinancial statements referred to above present fairly, in all material respects, the financial position of the Company as of December 31, 2017 2021and 2016, 2020, and the results of their itsoperations and their itscash flows for each of the three years in the period ended December 31, 2017 2021in conformity with accounting principles generally accepted in the United States of America. Also in our opinion, the Company maintained, in all material respects, effective internal control over financial reporting as of December 31, 2017,2021, based on criteria established in Internal Control - Integrated Framework(2013)issued by the COSO.


Changes in Accounting Principles

As discussed in Note 2 to the consolidated financial statements, the Company changed the manner in which it accounts for leases in 2019.

Basis for Opinions


The Company's management is responsible for these consolidated financial statements, for maintaining effective internal control over financial reporting, and for its assessment of the effectiveness of internal control over financial reporting, included in Management’s Report on Internal Control over Financial Reportingappearing under Item 9A. Our responsibility is to express opinions on the Company’s consolidatedfinancial statements and on the Company's internal control over financial reporting based on our audits. We are a public accounting firm registered with the Public Company Accounting Oversight Board (United States) ("PCAOB")(PCAOB) and are required to be independent with respect to the Company in accordance with the U.S. federal securities laws and the applicable rules and regulations of the Securities and Exchange Commission and the PCAOB.


We conducted our audits in accordance with the standards of the PCAOB. Those standards require that we plan and perform the audits to obtain reasonable assurance about whether the consolidatedfinancial statements are free of material misstatement, whether due to error or fraud, and whether effective internal control over financial reporting was maintained in all material respects.


Our audits of the consolidatedfinancial statements included performing procedures to assess the risks of material misstatement of the consolidatedfinancial statements, whether due to error or fraud, and performing procedures that respond to those risks. Such procedures included examining, on a test basis, evidence regarding the amounts and disclosures in the consolidatedfinancial statements. Our audits also included evaluating the accounting principles used and significant estimates made by management, as well as evaluating the overall presentation of the consolidatedfinancial statements. Our audit of internal control over financial reporting included obtaining an understanding of internal control over financial reporting, assessing the risk that a material weakness exists, and testing and evaluating the design and operating effectiveness of internal control based on the assessed risk. Our audits also included performing such other procedures as we considered necessary in the circumstances. We believe that our audits provide a reasonable basis for our opinions.

As described in Management’s Report on Internal Control over Financial Reporting, management has excluded Vayant from its assessment of internal control over financial reporting as of December 31, 2017 because it was acquired by the Company in a purchase business combination during 2017. We have also excluded Vayant from our audit of internal control over financial reporting. Vayant is a wholly-owned subsidiary whose total assets and total revenues excluded from management’s assessment and our audit of internal control over financial reporting represent 0.6% and 2.0%, respectively, of the related consolidated financial statement amounts as of and for the year ended December 31, 2017.


Definition and Limitations of Internal Control over Financial Reporting


A company’s internal control over financial reporting is a process designed to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles. A company’s internal control over financial reporting includes those policies and procedures that (i) pertain to the maintenance of records that, in reasonable detail, accurately and fairly reflect the transactions and
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dispositions of the assets

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of the company; (ii) provide reasonable assurance that transactions are recorded as necessary to permit preparation of financial statements in accordance with generally accepted accounting principles, and that receipts and expenditures of the company are being made only in accordance with authorizations of management and directors of the company; and (iii) provide reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use, or disposition of the company’s assets that could have a material effect on the financial statements.


Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. Also, projections of any evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate because of changes in conditions, or that the degree of compliance with the policies or procedures may deteriorate.



Critical Audit Matters


The critical audit matters communicated below are matters arising from the current period audit of the consolidated financial statements that were communicated or required to be communicated to the audit committee and that (i) relate to accounts or disclosures that are material to the consolidated financial statements and (ii) involved our especially challenging, subjective, or complex judgments. The communication of critical audit matters does not alter in any way our opinion on the consolidated financial statements, taken as a whole, and we are not, by communicating the critical audit matters below, providing separate opinions on the critical audit matters or on the accounts or disclosures to which they relate.

Revenue recognition – Identifying distinct performance obligations within customer contracts

As described in Note 2 to the consolidated financial statements, for the year ended December 31, 2021, the Company recognized total revenue of $251.4 million from customer contracts. A portion of the Company's customer contracts contain multiple performance obligations. Significant judgment is required in determining whether multiple performance obligations contained in a single customer contract are capable of being distinct and are separately identifiable. An obligation determined to be distinct is accounted for as a separate performance obligation and revenue for that separate performance obligation is recognized when, or as, the Company satisfies the performance obligation. If obligations are not determined to be distinct, those obligations are accounted for as a single, combined performance obligation. The transaction price is allocated to each performance obligation on a relative standalone selling price basis.

The principal considerations for our determination that performing procedures relating to revenue recognition - identifying distinct performance obligations within customer contracts is a critical audit matter are (i) the significant judgment by management when determining whether multiple performance obligations contained in a single customer contract are capable of being distinct and are separately identifiable, and (ii) a high degree of auditor judgment, subjectivity, and effort in performing procedures and evaluating whether the distinct performance obligations within a single customer contract were appropriately identified by management.

Addressing the matter involved performing procedures and evaluating evidence in connection with forming our overall opinion on the consolidated financial statements. These procedures included testing the effectiveness of controls relating to the revenue recognition process, including controls over management’s identification of distinct performance obligations. These procedures also included, among others (i) examining customer contracts on a test basis to identify whether the performance obligations within a single customer contract were capable of being distinct and were separately identifiable and (ii) evaluating management’s conclusions through tests of underlying information.
Valuation of the developed technology asset - Acquisition of EveryMundo LLC

As described in Notes 2 and 3 to the consolidated financial statements, on November 30, 2021, the Company acquired EveryMundo LLC ("EveryMundo"), for a cash consideration, net of cash acquired, of approximately $79.5 million, which included a developed technology intangible asset of $15.7 million. Management estimates fair value primarily utilizing the income and market approaches, including the multi-period excess earnings method for certain intangible assets. Critical estimates in valuing certain intangible assets include, but are not limited to, projected revenue, discount rate, obsolescence rate, cost of sales, operating expenses, and customer attrition rate.

The principal considerations for our determination that performing procedures relating to the valuation of the developed technology asset acquired from the EveryMundo acquisition is a critical audit matter are (i) the significant judgment by management when determining the fair value of the developed technology asset, (ii) a high degree of auditor judgment, subjectivity, and effort in performing procedures and evaluating management’s significant assumptions related to projected revenue, discount rate, obsolescence rate, cost of sales, and operating expenses, and (iii) the audit effort involved the use of professionals with specialized skill and knowledge.
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Addressing the matter involved performing procedures and evaluating audit evidence in connection with forming our overall opinion on the consolidated financial statements. These procedures included testing the effectiveness of controls relating to the acquisition accounting, including controls over management’s valuation of the developed technology asset and controls over the development of significant assumptions related to projected revenue, discount rate, obsolescence rate, cost of sales, and operating expenses. These procedures also included, among others (i) reading the purchase agreement, (ii) testing management’s process for determining the fair value of the developed technology asset, (iii) evaluating the appropriateness of the multi-period excess earnings method, (iv) testing the completeness and accuracy of the underlying data used in the multi-period excess earnings method, and (v) evaluating the reasonableness of the significant assumptions used by management related to projected revenue, discount rate, obsolescence rate, cost of sales, and operating expenses. Evaluating management’s assumptions related to projected revenue, cost of sales, and operating expenses involved evaluating whether the significant assumptions used by management were reasonable considering (i) the current and past performance of EveryMundo, (ii) the consistency with external market and industry data, and (iii) whether these significant assumptions were consistent with evidence obtained in other areas of the audit. Professionals with specialized skill and knowledge were used to assist in evaluating the (i) the appropriateness of the multi-period excess earnings method and (ii) the reasonableness of the discount rate and obsolescence ratesignificant assumptions.

/s/ PricewaterhouseCoopers LLP


San Jose, California
February 15, 2018

18, 2022
We have served as the Company’s auditor since 2002.







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PROS Holdings, Inc.
Consolidated Balance Sheets
(In thousands, except share and per share amounts)
 
December 31, December 31,
2017 2016 20212020
Assets:   Assets:
Current assets:   Current assets:
Cash and cash equivalents$160,505

$118,039
Cash and cash equivalents$227,553 $329,134 
Short-term investments
 15,996
Accounts and unbilled receivables, net of allowance of $760 and $760, respectively32,484

33,285
Trade and other receivables, net of allowance of $1,206 and $4,122, respectivelyTrade and other receivables, net of allowance of $1,206 and $4,122, respectively40,581 49,578 
Deferred costs, currentDeferred costs, current5,772 5,941 
Prepaid and other current assets9,067

6,337
Prepaid and other current assets9,623 9,647 
Total current assets202,056
 173,657
Total current assets283,529 394,300 
Property and equipment, net14,007

15,238
Property and equipment, net30,958 36,504 
Operating lease right-of-use assetsOperating lease right-of-use assets25,732 30,689 
Deferred costs, noncurrentDeferred costs, noncurrent9,510 12,544 
Intangibles, net26,929

12,650
Intangibles, net27,618 8,341 
Goodwill38,458

20,096
Goodwill108,133 50,044 
Other long-term assets7,233

6,013
Other assets, noncurrentOther assets, noncurrent9,003 7,549 
Total assets$288,683
 $227,654
Total assets$494,483 $539,971 
Liabilities and Stockholders’ Equity:   Liabilities and Stockholders’ Equity:
Current liabilities:   Current liabilities:
Accounts payable and other liabilities$2,976

$2,744
Accounts payable and other liabilities$4,034 $4,246 
Accrued liabilities6,733

7,279
Accrued liabilities12,631 13,065 
Accrued payroll and other employee benefits16,712

18,349
Accrued payroll and other employee benefits31,994 25,514 
Deferred revenue75,604

68,349
Operating lease liabilities, currentOperating lease liabilities, current8,457 5,937 
Deferred revenue, currentDeferred revenue, current97,713 99,156 
Total current liabilities102,025
 96,721
Total current liabilities154,829 147,918 
Long-term deferred revenue19,591

11,389
Convertible debt, net213,203
 122,299
Other long-term liabilities843

639
Deferred revenue, noncurrentDeferred revenue, noncurrent8,553 11,372 
Convertible debt, net, noncurrentConvertible debt, net, noncurrent288,287 218,028 
Operating lease liabilities, noncurrentOperating lease liabilities, noncurrent38,034 44,099 
Other liabilities, noncurrentOther liabilities, noncurrent1,196 1,517 
Total liabilities335,662
 231,048
Total liabilities490,899 422,934 
Commitments and contingencies (Note 14)
 
Commitments and contingencies (Note 18)Commitments and contingencies (Note 18)00
Stockholders’ equity:   Stockholders’ equity:
Preferred stock, $0.001 par value, 5,000,000 shares authorized none issued


Preferred stock, $0.001 par value, 5,000,000 shares authorized none issued— — 
Common stock, $0.001 par value, 75,000,000 shares authorized; 36,356,760 and 35,001,236 shares issued, respectively; 31,939,175 and 30,583,651 shares outstanding, respectively36

35
Common stock, $0.001 par value, 75,000,000 shares authorized; 49,201,265
and 48,142,267 shares issued, respectively; 44,520,542 and 43,461,544 shares outstanding, respectively
Common stock, $0.001 par value, 75,000,000 shares authorized; 49,201,265
and 48,142,267 shares issued, respectively; 44,520,542 and 43,461,544 shares outstanding, respectively
49 48 
Additional paid-in capital207,924

175,678
Additional paid-in capital546,693 589,040 
Treasury stock, 4,417,585 common shares, at cost(13,938)
(13,938)
Treasury stock, 4,680,723 common shares, at costTreasury stock, 4,680,723 common shares, at cost(29,847)(29,847)
Accumulated deficit(238,185)
(160,259)Accumulated deficit(508,652)(438,773)
Accumulated other comprehensive loss(2,816) (4,910)Accumulated other comprehensive loss(4,659)(3,431)
Total stockholders’ equity(46,979) (3,394)Total stockholders’ equity3,584 117,037 
Total liabilities and stockholders’ equity$288,683
 $227,654
Total liabilities and stockholders’ equity$494,483 $539,971 
The accompanying notes are an integral part of these consolidated financial statements.

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PROS Holdings, Inc.
Consolidated Statements of Comprehensive Income (Loss)
(In thousands, except per share data)
For the Year Ended December 31, For the Year Ended December 31,
 2017 2016 2015 202120202019
Revenue:      Revenue:
Subscription $60,539
 $38,158
 $28,989
Subscription$178,006 $170,473 $145,327 
Maintenance and support 69,408
 68,565
 63,666
Maintenance and support35,111 44,692 58,184 
Total subscription, maintenance and support 129,947
 106,723
 92,655
Total subscription, maintenance and support213,117 215,165 203,511 
License 5,562
 11,814
 32,716
Services 33,307
 34,739
 42,875
Services38,306 37,259 46,823 
Total revenue 168,816
 153,276
 168,246
Total revenue251,423 252,424 250,334 
Cost of revenue:      Cost of revenue:
Subscription 27,858
 17,379
 12,786
Subscription53,418 51,673 42,339 
Maintenance and support 11,693
 13,681
 12,173
Maintenance and support8,512 9,880 11,052 
Total cost of subscription, maintenance and support 39,551
 31,060
 24,959
Total cost of subscription, maintenance and support61,930 61,553 53,391 
License 282
 246
 304
Services 28,733
 32,047
 36,147
Services42,995 43,080 45,726 
Total cost of revenue 68,566
 63,353
 61,410
Total cost of revenue104,925 104,633 99,117 
Gross profit 100,250
 89,923
 106,836
Gross profit146,498 147,791 151,217 
Operating expenses:      Operating expenses:
Selling and marketing 68,116
 63,980
 74,146
Selling and marketing86,445 87,182 89,553 
Research and developmentResearch and development82,268 77,165 68,270 
General and administrative 40,336
 38,537
 38,517
General and administrative49,742 49,524 46,230 
Research and development 56,021
 52,804
 46,780
Acquisition-related 720
 
 
Acquisition-related2,386 — 502 
Impairment of internal-use software 
 
 2,890
Loss from operations (64,943) (65,398) (55,497)Loss from operations(74,343)(66,080)(53,338)
Convertible debt interest and amortization (13,218) (9,319) (8,914)Convertible debt interest and amortization(6,304)(11,125)(14,765)
Other income (expense), net 384
 (38) (661)Other income (expense), net308 897 (354)
Loss before income tax provision (77,777) (74,755) (65,072)Loss before income tax provision(80,339)(76,308)(68,457)
Income tax provision 149
 470
 739
Income tax provision870 676 624 
Net loss (77,926) (75,225) (65,811)Net loss(81,209)(76,984)(69,081)
Net loss per share:      Net loss per share:
Basic and diluted (2.46) (2.47) (2.23)Basic and diluted(1.83)(1.78)(1.72)
Weighted average number of shares:      Weighted average number of shares:
Basic and diluted 31,627
 30,395
 29,578
Basic and diluted44,348 43,301 40,232 
      
Other comprehensive (loss) income, net of tax:      
Other comprehensive income (loss), net of tax:Other comprehensive income (loss), net of tax:
Foreign currency translation adjustment 2,107
 (594) (2,076)Foreign currency translation adjustment(1,228)480 (537)
Unrealized gain on short-term investments (13) 6
 3
Other comprehensive loss, net of tax 2,094
 (588) (2,073)
Other comprehensive (loss) income, net of taxOther comprehensive (loss) income, net of tax(1,228)480 (537)
Comprehensive (loss) income (75,832) (75,813) (67,884)Comprehensive (loss) income$(82,437)$(76,504)$(69,618)
The accompanying notes are an integral part of these consolidated financial statements.

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PROS Holdings, Inc.
Consolidated Statements of Cash Flows
(In thousands)
 Year Ended December 31,
 202120202019
Operating activities:
Net loss$(81,209)$(76,984)$(69,081)
Adjustments to reconcile net loss to net cash provided by operating activities:
Depreciation and amortization12,060 14,334 13,870 
Amortization of debt discount and issuance costs1,491 8,743 11,115 
Share-based compensation35,075 24,399 24,680 
Deferred income tax, net— — (119)
Provision for doubtful accounts(1,910)4,783 (754)
Loss on debt extinguishment— — 5,660 
Changes in operating assets and liabilities:
Accounts and unbilled receivables12,560 10,450 (22,273)
Deferred costs3,202 2,749 (3,772)
Prepaid expenses and other assets1,828 (1,376)(5,044)
Operating lease right-of-use assets and liabilities1,534 16,974 (61)
Accounts payable and other liabilities(515)(4,817)2,550 
Accrued liabilities(426)(9,848)15,455 
Accrued payroll and other employee benefits4,693 (7,106)7,937 
Deferred revenue(6,938)(31,690)25,082 
Net cash (used in) provided by operating activities(18,555)(49,389)5,245 
Investing activities:
Purchase of property and equipment(2,796)(28,493)(5,271)
Purchase of equity securities(2,895)(281)(293)
Acquisition of Travelaer, net of cash acquired— — (10,510)
Acquisition of EveryMundo, net of cash acquired(79,482)— — 
Capitalized internal-use software development costs— (1,686)(1,436)
Purchase of intangible asset— — (50)
Net cash used in investing activities(85,173)(30,460)(17,560)
Financing activities:
Proceeds from employee stock plans3,111 2,824 1,995 
Tax withholding related to net share settlement of stock awards(352)(20,481)(23,753)
Payments of notes payable(288)— — 
Proceeds from issuance of convertible debt, net— 146,925 140,156 
Debt issuance costs related to convertible debt— (1,019)(860)
Purchase of Capped Call— (25,335)(16,445)
Settlement of convertible debt— — (97,678)
Proceeds from termination of Note Hedges— — 64,819 
Payment for termination of Warrants— — (45,243)
Net cash provided by financing activities2,471 102,914 22,991 
Effect of foreign currency rates on cash(324)(8)(75)
Net change in cash and cash equivalents(101,581)23,057 10,601 
Cash and cash equivalents:
Beginning of period329,134 306,077 295,476 
7
PROS Holdings, Inc.
Consolidated Statements of Cash Flows
(In thousands)
 Year Ended December 31,
 2017 2016 2015
Operating activities:     
Net loss$(77,926) $(75,225) $(65,811)
Adjustments to reconcile net loss to net cash provided by operating activities:     
Depreciation and amortization10,531
 9,507
 10,395
Amortization of debt discount and issuance costs9,264
 6,439
 6,039
Share-based compensation22,796
 20,466
 27,864
Deferred income tax, net(520) 40
 165
Provision for doubtful accounts
 174
 (282)
Loss on disposal of assets59
 19
 167
Impairment of internal-use software
 
 2,890
Changes in operating assets and liabilities:     
Accounts and unbilled receivables2,022
 5,671
 32,274
Prepaid expenses and other assets(3,715) (915) 229
Accounts payable and other liabilities700
 (2,905) (4,049)
Accrued liabilities(1,055) 2,801
 800
Accrued payroll and other employee benefits(2,344) 5,195
 (2,048)
Deferred revenue14,875
 14,388
 6,899
Net cash (used in) provided by operating activities(25,313) (14,345) 15,532
Investing activities:     
Purchase of property and equipment(1,286) (7,241) (6,794)
Purchase of equity securities
 (2,000) 
Acquisition of Vayant, net of cash acquired(34,130) 
 
Capitalized internal-use software development costs(2,797) (1,048) (233)
Purchase of intangible asset(125) (1,625) 
Change in restricted cash
 
 100
Purchases in short-term investment
 (154,990) (57,697)
Proceeds from maturities of short-term investments15,992
 141,500
 55,200
Net cash used in investing activities(22,346) (25,404) (9,424)
Financing activities:     
Exercise of stock options6,331
 889
 706
Proceeds from employee stock plans1,535
 1,090
 839
Tax withholding related to net share settlement of stock awards(7,375) (5,467) (5,124)
Payment of contingent consideration for PROS France
 
 (1,304)
Payments of notes payable(209) (196) (263)
Proceeds from issuance of convertible debt, net93,500
 
 
Debt issuance costs related to convertible debt(2,978) 
 
Debt issuance costs related to revolver(150) 
 (408)
Net cash provided by (used in) financing activities90,654
 (3,684) (5,554)
Effect of foreign currency rates on cash(529) (298) 197
Net increase (decrease) in cash and cash equivalents42,466
 (43,731) 751
Cash and cash equivalents:     
Beginning of period118,039
 161,770
 161,019
End of period$160,505
 $118,039
 $161,770

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PROS Holdings, Inc.
Consolidated Statements of Cash Flows
(In thousands)
End of periodEnd of period$227,553 $329,134 $306,077 
     
Supplemental disclosure of cash flow information:     Supplemental disclosure of cash flow information:
Cash (paid) refund during period for:     Cash (paid) refund during period for:
Taxes$(271) $968
 $(3)Taxes$(403)$(341)$(308)
Interest$(4,013) $(3,182) $(2,932)Interest$(4,988)$(1,680)$(3,499)
Noncash investing activities:     Noncash investing activities:
Purchase of property and equipment accrued but not paid$38
 $378
 $2,722
Purchase of property and equipment accrued but not paid$81 $341 $891 
The accompanying notes are an integral part of these consolidated financial statements.

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PROS Holdings, Inc.
Consolidated Statements of Stockholders’ Equity
(In thousands, except share data)
 
Common StockAdditional Paid-In CapitalTreasury StockAccumulated
(Deficit) Retained Earnings
Accumulated other comprehensive lossTotal Stockholders’ Equity
Common Stock Additional Paid-In Capital Treasury Stock Accumulated
(Deficit) Retained Earnings
 Accumulated other comprehensive loss Total Stockholders’ Equity SharesAmountSharesAmount
Shares Amount Shares Amount 
Balance at December 31, 201429,060,225
 $34
 $134,375
 4,417,585
 $(13,938) $(19,223) $(2,249) $98,999
Exercise of stock options220,031
 
 706
 
 
 
 
 706
Restricted and market stock net settlement421,115
 
 (5,124) 
 
 
 
 (5,124)
Balance at December 31, 2018Balance at December 31, 201837,155,906 $42 $364,877 4,417,585 $(13,938)$(292,708)$(3,374)$54,899 
Stock awards net settlementStock awards net settlement958,264 (23,754)— — — — (23,753)
Proceeds from employee stock plans37,605
 
 839
 
 
 
 
 839
Proceeds from employee stock plans75,304 — 1,995 — — — — 1,995 
Settlement of convertible debtSettlement of convertible debt4,703,787 140,845 — — — — 140,849 
Exercise of Note HedgesExercise of Note Hedges(263,138)— 15,911 263,138 (15,909)— — 
Termination of Note HedgesTermination of Note Hedges— — 64,819 — — — — 64,819 
Termination of WarrantsTermination of Warrants— — (45,243)— — — — (45,243)
Equity component of convertible debt issuance, netEquity component of convertible debt issuance, net— — 32,883 — — — — 32,883 
Purchase of Capped CallPurchase of Capped Call— — (16,445)— — — — (16,445)
Noncash share-based compensationNoncash share-based compensation— — 24,608 — — — — 24,608 
Other comprehensive lossOther comprehensive loss— — — — — — (537)(537)
Net lossNet loss— — — — — (69,081)— (69,081)
Balance at December 31, 2019Balance at December 31, 201942,630,123 $47 $560,496 4,680,723 $(29,847)$(361,789)$(3,911)$164,996 
Stock awards net settlementStock awards net settlement765,801 (20,482)— — — — (20,481)
Proceeds from employee stock plansProceeds from employee stock plans65,457 — 2,824 — — — — 2,824 
Equity component of convertible debt issuance, netEquity component of convertible debt issuance, net— — 47,215 — — — — 47,215 
Purchase of Capped CallPurchase of Capped Call— — (25,335)— — — — (25,335)
Warrant exerciseWarrant exercise163 — — — — — — — 
Noncash share-based compensation
 
 27,878
 
 
 
 
 27,878
Noncash share-based compensation— — 24,322 — — — — 24,322 
Other comprehensive loss
 
 
 
 
 
 (2,073) (2,073)Other comprehensive loss— — — — — — 480 480 
Net loss
 
 
 
 
 (65,811) 
 (65,811)Net loss— — — — — (76,984)— (76,984)
Balance at December 31, 201529,738,976
 $34
 $158,674
 4,417,585
 $(13,938) $(85,034) $(4,322) $55,414
Exercise of stock options96,870
 
 889
 
 
 
 
 889
Restricted and market stock net settlement682,112
 1
 (5,467) 
 
 
 
 (5,466)
Balance at December 31, 2020Balance at December 31, 202043,461,544 $48 $589,040 4,680,723 $(29,847)$(438,773)$(3,431)$117,037 
Stock awards net settlementStock awards net settlement977,915 (353)— — — — (352)
Proceeds from employee stock plans65,693
 
 1,090
 
 
 
 
 1,090
Proceeds from employee stock plans81,083 — 3,111 — — — — 3,111 
Cumulative effect of adoption of ASU 2020-06Cumulative effect of adoption of ASU 2020-06— — (80,098)— — 11,330 — (68,768)
Noncash share-based compensation
 
 20,492
 
 
 
 
 20,492
Noncash share-based compensation— — 34,993 — — — — 34,993 
Other comprehensive loss
 
 
 
 
 
 (588) (588)Other comprehensive loss— — — — — — (1,228)(1,228)
Net loss
 
 
 
 
 (75,225) 
 (75,225)Net loss— — — — — (81,209)— (81,209)
Balance at December 31, 201630,583,651
 $35
 $175,678
 4,417,585
 $(13,938) $(160,259) $(4,910) $(3,394)
Exercise of stock options651,607
 1
 6,330
 
 
 
 
 6,331
Restricted and market stock net settlement611,708
 
 (7,375) 
 
 
 
 (7,375)
Proceeds from employee stock plans92,209
 
 1,535
 
 
 
 
 1,535
Equity component of the convertible notes issuance, net
 
 8,846
 
 
 
 
 8,846
Noncash share-based compensation
 
 22,910
 
 
 
 
 22,910
Other comprehensive loss
 
   
 
 
 2,094
 2,094
Net loss
 
 
 
 
 (77,926) 
 (77,926)
Balance at December 31, 201731,939,175
 $36
 $207,924
 4,417,585
 $(13,938) $(238,185) $(2,816) $(46,979)
Balance at December 31, 2021Balance at December 31, 202144,520,542 $49 $546,693 4,680,723 $(29,847)$(508,652)$(4,659)$3,584 
The accompanying notes are an integral part of these consolidated financial statements.

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PROS Holdings, Inc.
Notes to Consolidated Financial Statements
1. Organization and Nature of Operations


PROS Holdings, Inc., a Delaware corporation, through its operating subsidiaries (collectively, the "Company"), provides cloud-basedsolutions that optimize shopping and selling experiences. PROS solutions leverage artificial intelligence ("AI"), self-learning and automation to ensure that every transactional experience is fast, frictionless and personalized for every shopper, supporting both business-to-business ("B2B") and business-to-consumer ("B2C") companies across industry verticals. Companies can use these selling, pricing, revenue optimization, distribution and retail, and digital offer marketing solutions to power the shiftassess their market environments in real time to modern commerce by helping companies createdeliver customized prices and offers. The Company's solutions enable buyers to move fluidly across its customers’ direct sales, partner, online, mobile and emerging channels with personalized and frictionless buying experiences for their customers. Fueled by artificial intelligence, machine learning and proven science, PROS solutions make it possible for companies to price, configure and sell their products and services in an omnichannel environment with speed, precision and consistency. PROS customers benefit fromregardless of which channel buyers choose. The Company's decades of data science and AI expertise are infused into its purpose-built industry solutions. The Company provides its solutions and are designed to enterprises across the manufacturing, distributionreduce time and services industries, including automotive and industrial, business-to-business ("B2B") services, cargo, chemicals and energy, consumer goods, insurance, food and beverage, healthcare, high tech, and travel. The Company also provides professional services to implement its software applications. In addition, the Company provides product maintenance and support to its customerscomplexity through which they receive unspecified upgrades, maintenance releases and bug fixes during the term of the support period on a when-and-if-available basis.actionable intelligence.
2. Summary of Significant Accounting Policies
Principles of consolidationConsolidation and basisBasis of presentationPresentation
TheThese Consolidated Financial Statements include the accounts of the Company and its wholly-owned subsidiaries. All significant intercompany transactions and balances have been eliminated in consolidation. The Consolidated Financial Statements of the Company have been prepared in accordance with generally accepted accounting principles in the United States of America ("GAAP"). Certain prior year amounts have been reclassified for consistency with the current year presentation. Such reclassifications impacted the classification of general and administrative expenses and research and development expenses. These insignificant reclassifications had no effect on the reported results of operations, cash flows, or financial position.


Risks and uncertainties

Coronavirus ("COVID-19") continues to spread throughout the U.S. and the world and compliance with the various containment measures implemented by governmental authorities has impacted the Company's business, as well as the businesses of its customers, suppliers and other counterparties, and this impact could last for an indefinite period of time. There are no comparable recent events that provide guidance as to the effect of the spread of COVID-19 as a global pandemic, and as a result, the Company is unable to predict the full impact COVID-19 will have on its results from operations, financial condition, liquidity and cash flows due to numerous uncertainties, including the duration and severity of the pandemic and containment measures.

Changes in Accounting Policies

The Company has consistently applied the accounting policies described in this Note 2 to all periods presented in these Consolidated Financial Statements, except for the Company's adoption of certain accounting standards described in more detail under "Recently adopted accounting pronouncements" in this Note 2below.

Dollar amountsAmounts

The dollar amounts presented in the tabular data within these footnote disclosures are stated in thousands of dollars, except per share amounts, or as noted within the context of each footnote disclosure.


Use of estimatesEstimates

The Company’s management makes estimates and assumptions in the preparation of its auditedthese Consolidated Financial Statements in conformity with GAAP. TheseGAAP requires the Company to make certain estimates, judgments and assumptions maythat affect the reported amounts of assets, liabilities, revenues, costs and liabilities, the disclosure of contingent assets and liabilities at the date of the audited Consolidated Financial Statements and the reported amounts of revenue and expenseexpenses during the reporting periods. Actual results could differ from those estimates.period. The complexity ofand judgment required in the Company's estimation process, andas well as issues related to the assumptions, risks and uncertainties inherent in determining the applicationnature and timing of satisfaction of performance obligations and determining the percentage-of-completion methodstandalone selling price of revenue recognition affectsperformance obligations, affect the amountamounts of revenue, expenses, unbilled receivables and deferred revenue. Numerous internal and external factors can affect estimates. Estimates are also used for, but not limited to, receivables, allowance for doubtful accounts, the determination of the period of benefit for deferred commissions, operating lease right-of-use assets and operating lease liabilities, useful lives of assets, depreciation and amortization, the fair value of assets acquired and liabilities assumed for business combinations, income taxes and deferred tax asset valuation, valuation of stock options, other current liabilities and
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accrued liabilities. Numerous internal and external factors can affect estimates. Actual results could differ from those estimates and such differences could be material to the Company's consolidated financial position and results of operations.


Cash and cash equivalentsCash Equivalents

The Company considers all highly liquid investments with an original maturity of three months or less at the time of purchase, or the ability to be settled in cash within a period of three months, to be cash equivalents, except for commercial paper which is classified as short-term investments.investments, if any. The Company has a cash management program that provides for the investment of excess cash balances, primarily in short-term money market instruments.

    Trade and Other Receivables
Short-term investments

The Company's investments    Trade and other receivables are available-for-sale commercial paper and certificateprimarily comprised of deposit that are recorded at fair value in the consolidated balance sheets. The Company classifies all commercial paper regardless of original maturity at purchase date as investments. Unrealized gains and losses on available-for-sale securities are recorded,trade receivables, net of tax, as a component of accumulated other comprehensive income (loss), unless impairment is considered to be other-than-temporary. Other-than-temporary unrealized losses on available-for-sale securities are generally recorded in gain (loss) on investments, net, in the consolidated statements of comprehensive income (loss) unless certain criteria are met. The primary factors considered when determining if a charge must be recorded because a decline in the fair value of an investment is other-than-temporary include whether: (i) the fair value of the investment is significantly below the Company's cost basis; (ii) the financial condition of the issuer of the security has deteriorated; (iii) if a debt security, it is probable that the Company will be unable to collect all amounts

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due according to the contractual terms of the security; (iv) the decline in fair value has existed for an extended period of time; (v) if a debt security, such security has been downgraded by a rating agency; and (vi) the Company has the intent and ability to retain the investment for a period of time sufficient to allow for any anticipated recovery in fair value. Investments with remaining maturities of twelve months or less are classified as short-term investments since they are readily convertible to cash to fund short-term operations. Investments with remaining maturities of more than twelve months are classified as long-term investments. The Company had no investments as of December 31, 2017. All of the Company's investments had contractual maturities of less than twelve months as of December 31, 2016.
Cost method investment
Investments in equity securities of privately held companies without readily determinable fair value, where the Company does not exercise significant influence over the investee, are recorded using the cost method of accounting, carrying the investment at historical cost. If there are no identified events or changes in circumstances that might have an adverse effect on the cost method investments, the Company does not estimate the investments' fair value. For all investments, if a decline in the fair value of an investment below the carrying value is determined to be other-than-temporary, such investment is written down to its estimated fair value with a charge to current earnings.

At December 31, 2017 and December 31, 2016, the Company held $2.0 million of equity securities in a privately held company. This investment is accounted for under the cost method and the Company measures it at fair value on a nonrecurring basis when it is deemed to be other-than-temporarily impaired. The Company estimates fair value of its cost method investment considering available information such as pricing in recent rounds of financing, current cash positions, earnings and cash flow forecasts, recent operational performance and any other readily available market data, which represents level 3 in the fair value hierarchy. As of December 31, 2017, the Company determined there were no other-than-temporary impairments on its cost method investment. 

Financial instruments
The carrying amount of the Company’s financial instruments, which include cash equivalents, short-term investments, receivables and accounts payable, and cost method investment approximates their fair values at December 31, 2017 and 2016. For additional information on the Company’s fair value measurements, see Note 8 to the Consolidated Financial Statements.

Allowance for doubtful accounts
The Company maintains an allowance for doubtful accounts, which reflects the Company's best estimate of potentially uncollectiblecontract assets and unbilled receivables. The Company regularly reviewsrecords trade accounts receivable for its unconditional rights to consideration arising from the Company's performance under contracts with customers. The Company's standard billing terms are payment is due upon receipt of invoice, payable generally within thirty to sixty days. The carrying value of such receivables, allowances by considering such factors as historical experience, credit-worthiness, the agenet of the receivable balancesallowance for doubtful accounts, represents their estimated net realizable value. When developing its estimate of expected credit losses on trade and current economic conditions that may affect a customer’s ability to pay andother receivables, the Company specifically reserves for those deemed uncollectible.considers the available information relevant to assessing the collectability of cash flows, which includes a combination of both internal and external information relating to past events, current conditions, and future forecasts as well as relevant qualitative and quantitative factors that relate to the environment in which the Company operates.


    Contract assets represent conditional rights to consideration that have been recognized as revenue in advance of billing the customer. Unbilled receivables represent unconditional rights to consideration arising from contingent revenue that have been recognized as revenue in advance of billing the customer.

Prepaid expensesExpenses and other assetsOther Assets

Prepaid expenses and other assets consist primarily of prepaid third-party cloud infrastructure costssoftware subscription and license fees, deferred project costs and prepaid income taxes.


Property and equipment, netEquipment, Net

Property and equipment are recorded at cost, less accumulated depreciation. Maintenance, repairs and minor replacements are charged to expense as incurred. Significant renewals and betterments are capitalized. Depreciation on property and equipment, with the exception of leasehold improvements, is recorded using the straight-line method over the estimated useful lives of the assets. Depreciation on leasehold improvements is recorded using the shorter of the lease term or useful life. When property is retired or disposed of, the cost and related accumulated depreciation are removed from the accounts and any resulting gains or losses are reflected in the Consolidated Statements of Comprehensive Income (Loss) in the period of disposal.


Internal-use softwareInternal-Use Software

Costs incurred to develop internal-use software during the application development stage are capitalized, stated at cost, and depreciated using the straight-line method over the estimated useful lives of the assets. Application development stage costs generally include salaries and personnel costs and third-party contractor expenses associated with internal-use software development, configuration and coding. Capitalization of such costs begins when the preliminary project stage is complete and ceases at the point in which the project is substantially complete and is ready for its intended purpose. Capitalized internal-use software is included in property and equipment, net in the Consolidated Balance Sheets.


Deferred commissionsLeases

    The Company determines if an arrangement is a lease at inception. Operating leases are included in operating lease right-of-use ("ROU") assets, current operating lease liabilities and noncurrent operating lease liabilities in the Company's Consolidated Balance Sheet.

    ROU assets represent the Company’s right to use an underlying asset over the lease term and lease liabilities represent the Company’s obligation to make lease payments arising from the lease. ROU assets and lease liabilities are recognized at the
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lease commencement date based on the estimated present value of lease payments over the lease term. The Company includes any anticipated lease incentives in the determination of lease liability.

    The Company uses its estimated incremental borrowing rate, which is derived from information available at the lease commencement date, in determining the present value of lease payments. The Company gives consideration to its recent debt issuances as well as publicly available data for instruments with similar characteristics when determining its incremental borrowing rates.

    The Company’s lease terms will include options to extend the lease when it is reasonably certain the Company will exercise that option. Leases with a term of 12 months or less are not recorded on the Company's unaudited condensed consolidated balance sheet. The Company’s lease agreements do not contain any residual value guarantees.

Deferred Costs

Sales commissions earned by the Company's sales forcerepresentatives are considered to be direct sales commissions when they are associated specifically withincremental and recoverable costs of obtaining a non-cancellable subscriptioncustomer contract. Direct salesSales commissions are deferred when earned and amortized on a straight-line basis over the same period of benefit, which the Company has determined to be five to eight years. The Company determined the period of benefit by taking into consideration its customer contracts, expected renewals of those customer contracts (as the Company currently does not pay an incremental sales commission for renewals), the Company's technology and other factors. The Company also defers amounts earned by employees other than sales representatives who earn incentive payments under compensation plans that revenues are recognizedalso tied to the value of customer contracts acquired. Amortization of deferred costs is included in selling and marketing expense in the Consolidated Statements of Comprehensive Income (Loss).

Deferred Implementation Costs

    The Company capitalizes certain contract fulfillment costs, including personnel and other costs (such as hosting, employee salaries, benefits and payroll taxes), that are associated with arrangements where services are not distinct from other undelivered obligations in its customer contracts. The Company analyzes implementation costs and capitalizes those costs that are directly related to customer contracts that are expected to be recoverable and enhance the resources which will be used to satisfy the undelivered performance obligations in those contracts. Deferred implementation costs are amortized ratably over the remaining contract term once the revenue recognition criteria for the related non-cancellablerespective performance obligation has been met and revenue recognition commences. Deferred implementation costs are included in prepaid and other current assets and other assets, noncurrent in the Consolidated Balance Sheets. Amortization of deferred implementation costs is included in cost of subscription contract.and cost of services revenues in the Consolidated Statements of Comprehensive Income (Loss).


    Deferred Revenue

    Deferred revenue primarily consists of customer invoicing in advance of revenues being recognized. The Company generally invoices its customers annually in advance for subscription services and maintenance and support services. Deferred revenue anticipated to be recognized during the next twelve-month period is recorded as current deferred revenue and the remaining portion is recorded as noncurrent deferred revenue.

Impairment of long-lived assetsLong-Lived Assets

Long-lived assets are reviewed for impairment whenever an event or change in circumstances indicates that the carrying amount of an asset or group of assets may not be recoverable. The impairment review includes comparison of future cash flows expected to be generated by the asset or group of assets with the associated assets’ carrying value. If the carrying value of the asset or group of assets exceeds its expected future cash flows (undiscounted and without interest charges), an impairment loss is recognized to the extent that the carrying amount of the asset exceeds its fair value. The Company did not identify any impairment indicators and recorded no impairment charges in the year ended December 31, 20172021, 2020 and 2016.2019.

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Business Combinations, Intangible Assets and Goodwill

The Company records tangible and intangible assets acquired and liabilities assumed in business combinations under the purchase method of accounting. The allocation of the purchase price in a business combination requires management to make significant estimates in determining the fair value of acquired assets and assumed liabilities, especially with respect to intangible assets. The excess of the purchase price in a business combination over the fair value of these tangible and intangible assets acquired and liabilities assumed is recorded as goodwill. Critical estimates in valuing certain intangible assets include, but are not limited to, projected revenue, discount rate, obsolescence rate, cost of sales, operating expenses and customer attrition rate. The Company estimates fair value primarily utilizing the income and market approaches, including the multi-period excess earnings method for certain intangible assets. Its estimates are inherently uncertain and subject to refinement. During the measurement period, which may be up to one year ended December 31, 2015,from the acquisition date, the Company recorded a full impairmentmay record adjustments to the fair value of $2.9 million related to capitalized internal-use software associatedthese tangible and intangible assets acquired and liabilities assumed, with the expected future cash flows.corresponding offset to goodwill. Upon the conclusion of the measurement period or final determination of the fair value of assets acquired or liabilities assumed, whichever comes first, any subsequent adjustments are recorded to the Consolidated Statement of Comprehensive Income (Loss).


Intangible assets and goodwill
Intangible assets that have finite lives are amortized over their useful lives and are reviewed for impairment whenever events or changes in circumstances indicate that the carrying amount of an asset group may not be recoverable. During this review, the Company reevaluates the significant assumptions used in determining the original cost and estimated lives of long-livedthe intangible assets. Although the assumptions may vary from asset to asset, they generally include operating results, changes in the use of the asset, cash flows and other indicators of value. Management then determines whether the remaining useful life continues to be appropriate or whether there has been an impairment of long-livedthe intangible assets based primarily upon whether expected future undiscounted cash flows are sufficient to support the assets’assets group's recovery. If impairment exists, the Company would adjust the carrying value of the assetassets to fair value, generally determined by a discounted cash flow analysis.


Goodwill represents the excess of the purchase consideration over the net of the acquisition-date fair value of identifiable assets acquired, including identifiable intangible assets, and liabilities assumed in connection with business combinations. Goodwill is not amortized but is assessed for impairment as of November 30 of each fiscal year, or more frequently if events or changes in circumstances indicate that the fair value of the Company’s sole reporting unit has been reduced below its carrying value. When conducting the annual goodwill impairment assessment, a three steptwo-step process is used. The first step is to perform an optional qualitative evaluation as to whether it is more likely than not that the fair value of the Company’s sole reporting unit is less than its carrying value, using an assessment of relevant events and circumstances. In performing this assessment, the Company is required to make assumptions and judgments including but not limited to an evaluation of macroeconomic conditions as they relate to the business, industry and market trends, as well as the overall future financial performance of the reporting unit and future opportunities in the markets in which it operates. If it is determined that it is not more likely than not that the fair value of the reporting unit is less than its carrying value, no additional tests are required to be performed in assessing goodwill for impairment. However, if the Company concludes otherwise or elects not to perform the qualitative assessment, the Company performs a second step, consisting of a quantitative assessment of goodwill impairment. This quantitative assessment requires usthe Company to estimatecompare the fair value of the reporting unit and compare the estimated fair value to its respective carrying value (including goodwill) as of the date of the impairment test. The third step, employed for the reporting unit failing the second step, is used to measure the amount of any potential impairment and compares the implied fair value of the reporting unit with its carrying value. If the carrying amount exceeds the fair value, an impairment charge will be recognized, however, loss cannot exceed the total amount of goodwill.goodwill allocated to the reporting unit. Based on the results of the qualitative review of goodwill performed as of November 30, 2017,2021, the Company did not identify any indicators of impairment. As such, the second and third stepsquantitative assessment described above werewas not necessary.
    
Equity Investments
Investments in equity securities of privately held companies without readily determinable fair value, where the Company does not exercise significant influence over the investee, are recorded at cost, less impairment and adjusted for subsequent observable price changes obtained from orderly transactions for identical or similar investments issued by the same investee. Adjustments resulting from impairment, fair value, or observable price changes are accounted for in the Consolidated Statements of Comprehensive Income (Loss).

    Financial Instruments
    The carrying amount of the Company’s financial instruments, which include cash equivalents, receivables and accounts payable, and equity investments approximates their fair values at December 31, 2021 and 2020. For additional information on the Company’s fair value measurements, see Note 10 to the Consolidated Financial Statements.

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    Convertible Senior Notes

Historically, in accounting for the issuance of the Notes, the Company separated each of the Notes into liability and equity components. The carrying amounts of the liability components were calculated by measuring the fair value of similar liabilities that did not have associated convertible features. The carrying amount of the equity components representing the conversion option were determined by deducting the fair value of the liability components from the par value of the respective Notes. These differences represented debt discounts that were amortized to interest expense over the respective terms of the Notes using the effective interest rate method. The equity components were not remeasured as long as they continued to meet the conditions for equity classification. In accounting for the issuance costs related to the Notes, the Company allocated the total amount of issuance costs incurred to the liability and equity components based on their relative values. Issuance costs attributable to the liability components were being amortized on a straight-line basis, which approximates the effective interest rate method, to interest expense over the respective terms of the Notes. The issuance costs attributable to the equity components were netted against the respective equity components in additional paid-in capital.

Effective January 1, 2021, the Company early adopted ASU 2020-06, Debt - Debt with Conversion and Other Options ("Subtopic 470-20") and Derivatives and Hedging - Contracts in an Entity's Own Equity ("Subtopic 815-40"), for the impact of adoption of the new standard, refer to "Recently Adopted Accounting Pronouncements" below.

Under the new standard, the Company records the principal amount of the Notes as a liability. Issuance costs attributable to the Notes are being amortized on a straight-line basis over the respective terms of the Notes and are presented as a direct deduction from convertible debt, net, noncurrent.

Research and developmentDevelopment

Research and development costs for software sold to customers are generally expensed as incurred. These costs include salaries and personnel costs, including employee benefits, third-party contractor expenses, software development tools, an allocation of facilities and depreciation expenses and other expenses in developing new solutions and upgrading and enhancing existing solutions.


Software development costsDevelopment Costs

Capitalization of software development costs for software to be sold, leased, or otherwise marketed begins upon the establishment of technological feasibility, which is generally the completion of a working prototype that has been certified as having no critical bugs and is a release candidate. Amortization begins once the software is ready for its intended use, generally based on the pattern in which the economic benefits will be consumed. To date, software development costs incurred between completion of a working prototype and general availability of the related product have not been material.


Treasury stockStock

The Company is authorized to make treasury stock purchases in the open market pursuant to the share repurchase program, which was approved by its Board of Directors on August 28, 2008. The Company accounts for the purchase of treasury stock

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under the cost method. For additional information on the Company’s stock repurchase program, see Note 912 to the Consolidated Financial Statements. There were no treasury stock repurchases under the program for the years ended December 31, 2017, 20162021, 2020 and 2015.2019.


Revenue recognitionRecognition

The Company derives its revenues primarily from subscriptionsubscriptions, services, fees, professional services, the perpetual licensing of its software products and the associated software maintenance and support services.


The Company commencesdetermines revenue recognition when allthrough the following steps:
identification of the following criteria are met:contract, or contracts, with a customer;
there is persuasive evidence of an arrangement;
the service has been or is being provided to the customer;
collectionidentification of the fee is reasonably assured;performance obligations in the customer contract(s);
determination of the transaction price;
allocation of the transaction price to each performance obligation in the customer contract(s); and
recognition of revenue when, or as, the amountCompany satisfies a performance obligation.
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Subscription revenue

Subscription revenue primarily consists of fees that give customers access to be paid byone or more of the Company's cloud applications with related customer is fixed and determinable.

Subscription servicessupport. The Company primarily recognizes subscription revenue

Subscription services revenue is generally recognized ratably over the contractual term of the arrangement beginning with commencement of service. Subscription revenue related to certain offerings, where fees are based on the date that the Company's service is made available to the customer, assuming all other revenue recognition criteria have been met.a number of transactions, are recognized on a usage basis. The Company's subscription contracts do not provide customers with the right to take possession of the software supporting the applicationsservice and, as a result, are accounted for as service contracts. Any revenue related to up-front activation or set-up fees are deferred and recognized ratably over the estimated period that the customer benefits from the related services. Direct and incremental costs related to up-front activation or set-up activities are capitalized until the date the Company's service is made available and then expensed ratably over the estimated period that the customer benefits from the related services.

For theThe Company's subscription services that include professional services, the Company determines whether the professional services have stand-alone value. Professional services deemedcontracts are generally two to have stand-alone value are accounted for separately from subscription servicesfive years in length, billed annually in advance, and the subscription services revenue recognition commences on the date that the Company's subscription services are made available to the customer. If determined that the professional services do not have stand-alone value, the transaction is treated as a single element and the subscription services and professional services revenue is deferred until the customer commences use of the subscription services, and the subscription services revenue is recognized over the remaining term of the arrangement.non-cancelable.


Maintenance and support revenue


Maintenance and support revenue includes post-implementation customer support for on-premises licenses and the right to unspecified software updates and enhancements on a when-and-if-available basis.enhancements. The Company recognizes revenue from maintenance and support arrangements ratably over the period in which the services are provided. There are limited instances where the Company recognizesThe Company's maintenance and support revenue at the latter of when the servicescontracts are providedgenerally one year in length, billed annually in advance, and when payment is received based on the Company’s belief that collectability is not reasonably assured.non-cancelable.


LicenseServices revenue

    Services revenue primarily consists of fees for configuration services, consulting and training. The Company derives the majority oftypically sells its license revenue from the sale of perpetual licenses. For software license arrangements that do not require significant modification or customization of the underlying software, the Company recognizes software licenses revenues upon software delivery, assuming all other revenue recognition criteria have been met.
The Company evaluates the nature and scope of professional services for each arrangement, and if it determines that the professional services revenue should not be accounted for separately from license revenue, the license revenue is recognized together with the professional services revenue using the percentage-of-completion method or completed contract method. The completed contract method is also used for contracts where there is a risk over final acceptance by the customer or for contracts that are short-term in nature.

The percentage-of-completion method is measured by the percentage of man-days incurred during the reporting period as compared to the estimated total man-days necessary for each contract for implementation of the software solutions. The Company believes that for each such project, man-days expended in proportion to total estimated man-days at completion represents the most reliable and meaningful measure for determining a project's progress toward completion. Under the Company's fixed-fee arrangements, should a loss be anticipatedeither on a contract, the full amount of the lossfixed-fee or time-and-material basis. Services revenue is recorded when the loss is determinable.


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The Company also licenses software solutions under term license agreements that typically include maintenance during the license term. When maintenance is included for the entire term of the term license, there is no renewal rate and the Company has not established vendor specific objective evidence ("VSOE") of fair value for the maintenance on term licenses. For term license agreements, revenue and the associated costs are deferred until the delivery of the solution and recognized ratably over the remaining license term.

Professional services revenue

Professional services revenues are generally recognized as the services are renderedperformed for time and material contracts, or on a proportional performance basis for fixed pricefixed-price contracts. The majority of the Company's professional servicesServices contracts are on a time and materialsfixed-fee basis. Training revenues arerevenue is recognized as the services are rendered.


For    Significant judgments are required in determining whether services contained in the Company's customer subscription services that include professional services, the Company determinescontracts are considered distinct, including whether the professional services have stand-alone value. Professional servicesare capable of being distinct and whether they are separately identifiable. Services deemed to have stand-alone valuebe distinct are accounted for separately from subscription servicesas a separate performance obligation and typicallyrevenue is recognized as the services are performed. If services are not determined thatto be distinct, the professional services do not have stand-alone value, the transaction is treated as a single element, the professional services revenue is deferred until the customer commences use of the subscription services and the professional servicessubscription are determined to be a single performance obligation and revenue is recognized over the remainingcontractual term of the arrangement.subscription beginning on the date subscription services are made available to the customer.


For software license arrangementsCustomer contracts with multiple performance obligations

    A portion of the Company's customer contracts contain multiple performance obligations. Significant judgment is required in determining whether multiple performance obligations contained in a single customer contract are capable of being distinct and are separately identifiable. An obligation determined to be distinct is accounted for as a separate performance obligation and revenue for that include professional services,separate performance obligation is recognized when, or as, the Company determines whethersatisfies the professional servicesperformance obligation. If obligations are considered essentialnot determined to the functionality of the software using factors such as: the nature of its software products; whether theybe distinct, those obligations are readyaccounted for use by the customer upon receipt; the nature of professional services; the availability of services from other vendors; whether the timing of payments for license revenue coincides withas a single, combined performance of services; and whether milestones or acceptance criteria exist that affect the realizability of the software license fee. For professional services considered essential to the functionality of the software, the license revenue is recognized together with the professional services revenue using the percentage-of-completion method or completed contract method.obligation. The completed contract method is also used for contracts where there is a risk over final acceptance by the customer or for contracts that are short-term in nature.

Multiple element arrangements

For arrangements with multiple deliverables, the Company evaluates whether the individual deliverables qualify as separate units of accounting. In order to treat deliverables in a multiple deliverable arrangement as separate units of accounting, the deliverables must have stand-alone value upon delivery. If the deliverables have stand-alone value upon delivery, the Company accounts for each deliverable separately and revenue is recognized for the respective deliverables as they are delivered.

When multiple deliverables included in an arrangement are separable into different units of accounting, the arrangement considerationtransaction price is allocated to the identified separate units of accounting basedeach performance obligation on theira relative selling price. Multiple deliverable arrangement accounting guidance provides a hierarchy when determining the relativestandalone selling price for each unitbasis.

Disaggregation of accounting. VSOE of selling price,revenue

    The Company categorizes revenue from external customers by geographic area based on the price at whichlocation of the item is regularly sold by the vendor on a stand-alone basis, should be used if it exists. If VSOE of selling price is not available, third-party evidence ("TPE") of selling price is used to establish the selling price if it exists. If neither VSOE nor TPE exist for a deliverable, arrangements with multiple deliverables can be separated into discrete units of accounting based oncustomer's headquarters. For additional information regarding the Company's best estimate of selling price ("BESP"). The objective of BESP isrevenue by geography, see Note 19 to determine the price at which the Company would transact a sale if the product or service were sold on a stand-alone basis. The amount of arrangement fee allocated is limited by contingent revenues, if any. For transactions that only include software and software-related elements, the Company continues to account for such arrangements under the software revenue recognition standards which require it to establish VSOE of fair value to allocate arrangement consideration to multiple deliverables.Consolidated Financial Statements.

For multiple-element arrangements that contain software and nonsoftware elements such as its subscription services, the Company allocates revenue between the software and software related elements as a group and any nonsoftware elements based on a relative fair value allocation. The Company determines fair value for each deliverable using the selling price hierarchy described above and utilizing VSOE of fair value if it exists.

The Company applies the residual method to recognize revenue for the delivered elements in stand-alone software transactions. Under the residual method, the amount of revenue allocated to delivered elements equals the total arrangement consideration, less the aggregate fair value of any undelivered elements, typically maintenance, provided that VSOE of fair value exists for all undelivered elements. VSOE of fair value is based on the price charged when the element is sold separately or, in the case of maintenance, substantive renewal rates for maintenance.


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Revenue that has been recognized, but for which the Company has not invoiced the customer, is recorded as unbilled receivables. Invoices that have been issued before revenue has been recognized are recorded as deferred revenue in the accompanying consolidated balance sheets.


Foreign currencyCurrency

The Company has contracts denominated in foreign currencies and therefore a portion of the Company’s revenue is subject to foreign currency risks. Gains and losses from foreign currency transactions, such as those resulting from the settlement of receivables, are classified in other expense,income (expense), net included in the accompanying Consolidated Statements of Comprehensive Income (Loss).
The functional currency of PROS France SAS ("PROS France") is the Euro. The financial statements of this subsidiary are translated into U.S. dollars using period-end rates of exchange for assets and liabilities, historical rates of exchange for equity, and average rates of exchange for the periodperiod for revenue and expenses. Translation gains (losses) are recorded in accumulated other comprehensive income (loss) as a component of stockholders’ equity.
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Noncash share-based compensationShare-Based Compensation
The Company has three noncash share-based compensation plans, the 1999 Equity Incentive Plan ("1999 Stock Plan"), the 2007 Equity Incentive Plan ("2007 Stock Plan")Company's Amended and theRestated 2017 Equity Incentive Plan ("2017(the "2017 Stock Plan"), which authorize the discretionary granting of various types of stock awards to key employees, officers, directors and consultants. The 1999 Stock Plan was terminated in March 2007 provides for purposes of granting any future equity awards. The 2007 Stock Plan was adopted in March 2007 and expired in March 2017 for purposes of granting any future equity awards. The 2017 Stock Plan was adopted in May 2017. The Company may provide noncash share-based compensation through the grant of: (i) restricted stock awards; (ii) restricted stock unit awards - time, performance and market-based ("RSUs"); (iii) stock options; (iv) stock appreciation rights ("SARs"); (v) phantom stock; and (vi) performance awards, such as market stock units ("MSUs"). Also in February 2014, the Company granted inducement awards in an aggregate amount of up to 308,250 shares in accordance with NYSE Rule 303A.08. These inducement awards were in the form of RSUs and MSUs granted to the Company's former Chief Operating Officer and RSUs granted to certain new employees in connection with the acquisitions of PROS France and SignalDemand Inc.
To date, the Company has granted stock options, stock appreciation rights, restricted stock units, time-based, performance-basedRSUs and market-based, and market stock units. MSUs from this plan.

The Company issues common stock from its pool of authorized stock upon exercise of stock options, settlement of stock appreciation rightsSARs and market stock unitsMSUs or upon vesting of restrictedRSUs.

The Company utilized a prior plan, 2007 Equity Incentive Plan (the "2007 Stock Plan"), to make certain noncash share-based compensation awards through its expiration in March 2017. Under this plan, the Company granted stock units.options, SARs, RSUs and MSUs. All awards previously granted under the 2007 Stock Plan have been exercised or otherwise terminated as of December 31, 2021.

In November 2021, the Company granted inducement awards in an aggregate amount of 332,004 shares in accordance with NYSE Rule 303A.08. These inducement awards were in the form of RSUs granted to certain new employees in connection with the acquisition of EveryMundo.

As part of the EveryMundo acquisition in November 2021, the purchase agreement included equity consideration of 273,120 shares of the Company's common stock to be issued to the recipients contingent on their employment with the Company during a two-year period. Based on the underlying agreements, this portion of the consideration was determined to represent post-combination noncash share-based compensation expense from an accounting perspective as opposed to purchase consideration.
The following table presents the number of awards outstanding for each award type as of December 31, 20172021 and 20162020 (in thousands):
 Year Ended December 31,
Award type20212020
Restricted stock units (time-based)2,145 1,802 
Restricted stock units (performance-based)140 162 
Stock appreciation rights— 28 
Market stock units126 111 
EveryMundo Equity consideration273 — 
 Year Ended December 31,
Award type2017 2016
Stock options135
 734
Restricted stock units (time-based)2,133
 2,237
Restricted stock units (market-based)345
 460
Stock appreciation rights356
 515
Market stock units387
 342
Stock options. The Company did not grant stock options during 20172021 and 2016.2020. The fair value of each stock option wasis estimated on the date of grant using the Black-Scholes option pricing model.


Restricted stock units. The fair value of the RSUs (time-based and performance-based) is based on the closing price of the Company’s stock on the date of grant and is amortized over the vesting period. RSUs include (i) time-based awards and (ii) performance-based awards in which the number of shares that vest are based upon satisfyingachievement of certain conditions from binding customer agreements forinternal performance metrics set by the provision of configure, price, and quote ("CPQ") solutions, and (iii) market-based awards in which the number of shares that vest are based upon attainment of target average per share closing price over a requisite trading period. Market-based RSUs vest if the average trailing closing price of the Company's Common Stock meets certain minimum performance hurdles for at least 105 calendar days prior to September 9, 2020, with 25% vesting at $27, an additional 25% vesting at $33, and the remaining 50% vesting at $41. The Company estimates the fair value and the derived service period of the market-based RSUs on the date of grant using a Monte Carlo simulation model. The model requires the use of a number of assumptions including the expected volatility of the Company's stock, its risk-free interest rate and expected dividends. The Company's expected volatility at the date of grant is based on the historical volatility of the Company over the performance period.Company.

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Stock appreciation rights. SARs will be settled in stock at the time of exercise and vest over four years from the date of grant. The Company used the Black-Scholes option pricing model to estimate the fair value of its SARs. The determination of the fair value of SARs utilizing the Black-Scholes model is affected by the Company’s stock price and a number of assumptions, including expected volatility, expected life, deliverdelivery of risk-free interest rate and expected dividends. The Company estimates the expected volatility of common stock at the date of grant based on a combination of its historical volatility and the average volatility of comparable companies. The expected life of the SARs noncash share-based payment awards is a historical weighted average of the expected lives of similar securities of comparable public companies. The risk-free interest rate assumption is based on observed interest rates appropriate for the terms of the Company’s awards. The dividend yield assumption is based on the Company's expectation of paying no dividends.


Market stock units. MSUs are performance-based awards that vest based upon the Company’s relative shareholder return. The actual number of MSUs that will be eligible to vest is based on the total shareholder return of the Company relative to the total shareholder return of the Russell 2000 Index ("Index") over a three year3-year period ending December 31, 2016,2020 and December 31, 2017, March 2, 2018, February 28, 2019, February 28, 2020 and October 9, 20202023 ("Performance Period"), respectively. The MSUs vested on January 10, 2021, and will vest on January 1, 2017, January 1, 2018, March 3, 2018, March 1, 2019, March 1, 2020, and October 9, 2020,31,
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2024, respectively. The maximum number of shares issuable upon vesting is 200% of the MSUs initially granted based on the average price of the Company's common stock relative to the Index during the Performance Period. The Company estimates the fair value of MSUs on the date of grant using a Monte Carlo simulation model. The determination of the fair value of the MSUs is affected by the Company’s stock price and a number of assumptions including the expected volatility of the Company’s stock and the Index, its risk-free interest rate and expected dividends. The Company’s expected volatility at the date of grant was based on the historical volatilities of the Company and the Index over the Performance Period.

Equity consideration. The fair value of the equity consideration stock awards is based on the closing price of the Company’s stock on the date of grant and is amortized over the vesting period.
As the Company issues stock options and SARs, it evaluates the assumptions used to value its stock option awards and SARs. If factors change and the Company employs different assumptions, noncash share-based compensation expense may differ significantly from what has been recorded in the past. If there are any modifications or cancellations of the underlying unvested securities, the Company may be required to accelerate, increase or cancel any remaining unearned noncash share-based compensation expense. Future noncash share-based compensation expense and unearned noncash share-based compensation will increase to the extent that the Company grants additional equity awards to employees.
At December 31, 2017,2021, there were an estimated $31.4$84.6 million of total unrecognized compensation costs related to noncash share-based compensation arrangements. These costs will be recognized over a weighted average period of 2.3 2.6 years. For further discussion of the Company’s noncash share-based compensation plans, see Note 1014 to the Consolidated Financial Statements.

Product warranties
For software-as-a-service application subscriptions, the Company generally issues a product warranty for the subscription term, depending on the contract. For on-premise software licenses, the Company generally issues a product warranty for 90 days following the first use of the software in a production environment, depending on the contract. In the Company’s experience, warranty costs have been insignificant.


Income taxesTaxes

The Company uses the asset and liability method to account for income taxes, including recognition of deferred tax assets and liabilities for the anticipated future tax consequences attributable to differences between financial statement amounts and their respective tax basis. The Company reviews its deferred tax assets for recovery. A valuation allowance is established when the Company believes that it is more-likelymore likely than not that some portion of its deferred tax assets will not be realized. Changes in the valuation allowance from period to period are included in the Company’s tax provision in the period of change.
The Company accounts for uncertain income tax positions recognized in an enterprise’s financial statements in accordance with the income tax topic of the ASC issued by the FASB. This interpretation requires companies to use a prescribed model for assessing the financial recognition and measurement of all tax positions taken or expected to be taken in its tax returns. This guidance provides clarification on recognition, classification, interest and penalties, accounting in interim periods, disclosures and transition. The Company recognizedrecognizes accrued interest and penalties related to income taxes, if any, as a component of income tax expense. For additional information regarding the Company’s income taxes, see Note 11 15 to the Consolidated Financial Statements.
Segment reportingReporting
The Company reports as one operating segment with the Chief Executive Officer ("CEO") acting as the Company’s chief operating decision maker. The Company’s CEO reviews financial information presented on a consolidated basis for purposes of allocating resources and evaluating financial performance. The Company has a single reporting unit, and there are no segment managers who are held accountable for operations, operating results or components below the consolidated unit level.

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Earnings per sharePer Share

The Company computes basic earnings (loss) per share by dividing net income (loss) attributable to common stockholders by the weighted average number of common shares outstanding. Diluted earnings (loss) per share is computed by dividing net income (loss) attributablegiving effect to common stockholders by the weighted average number of common shares andall dilutive potential common shares then outstanding. Diluted earnings per share reflectoutstanding during the assumed conversion of all dilutive securities,period using the treasury stock method and convertible notes using the if-converted method. Dilutive potential common shares consist of shares issuable upon the exercise of stock options, shares of unvested restricted stock units, market stock units and equity consideration, and settlement of stock appreciation rights. When the Company incurs a net loss, the effect of the Company’sCompany's outstanding stock options, stock appreciation rights, restricted stock units, and market stock units, equity consideration and convertible notes are not included in the calculation of diluted earnings (loss) per share as the effect would be anti-dilutive. Accordingly, basic and diluted net loss per share are identical.


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Recently Adopted Accounting Pronouncements

In October 2021, the FASB issued ASU 2021-08, Business Combinations (Topic 805): Accounting for Contract Assets and Contract Liabilities from Contract with Customers ("Topic 805"), which amends ASC 805 to require acquiring entities to apply Topic 606 to recognize and measure contract assets and contract liabilities in a business combination. This new standard is effective for the Company's interim and annual periods beginning January 1, 2023, and earlier adoption is permitted. The Company early adopted Topic 805 in the fourth quarter of 2021 and there was no impact on the Company's Consolidated Financial Statements as of the adoption date. The Company applied the standard prospectively to the acquisition of EveryMundo which occurred in November 2021.

In August 2020, the FASB issued ASU 2020-06, Debt - Debt with Conversion and Other Options ("Subtopic 470-20") and Derivatives and Hedging - Contracts in an Entity's Own Equity ("Subtopic 815-40"), which simplifies the accounting pronouncementsfor certain convertible instruments, amends the guidance on derivative scope exceptions for contracts in an entity's own equity, and modifies the guidance on diluted earnings per share calculations as a result of these changes. This new standard is effective for the Company's interim and annual periods beginning January 1, 2022, and earlier adoption is permitted on January 1, 2021. The Company may elect to apply the amendments on a retrospective or modified retrospective basis. The Company early adopted the new standard effective January 1, 2021 on the modified retrospective basis. The adoption decreased additional paid-in capital by $80.1 million related to the equity conversion component of the outstanding convertible notes which was previously separated and recorded in equity, and increased convertible debt, net by $68.8 million related to the removal of the debt discounts and adjustment of debt issuance cost recorded under the previous standard. The net cumulative effect of the adjustments of $11.3 million was recorded as a decrease to the opening balance of the accumulated deficit as of January 1, 2021. As a result of the adoption the noncash interest expense was lower for the year ended December 31, 2021 and will be lower for the remaining term of the outstanding convertible notes. The adoption had no impact on the Consolidated Statements of Cash Flows. Consolidated Financial Statements for the years ended December 31, 2020 and 2019 remain as previously reported.


In MarchJune 2016, the FASB issued ASU 2016-09, "Compensation – Stock Compensation2016-13, Financial Instruments-Credit Losses (Topic 718)326): ImprovementsMeasurement of Credit Losses on Financial Instruments ("Topic 326"), in order to Employee Share-Based Payment Accounting" which is intendedimprove financial reporting of expected credit losses on financial instruments and other commitments to simplify several aspectsextend credit. Topic 326 requires that an entity measure and recognize expected credit losses for financial assets held at amortized cost and replaces the incurred loss impairment methodology in current GAAP with a methodology that requires consideration of the accounting for share-based payment transactions including the income tax consequences, classificationa broader range of awards as either equity or liabilities, and classification on the statement of cash flows. This standard is effective for interim and annual reporting periods beginning after December 15, 2016.information to estimate credit losses. The Company adopted this standard onTopic 326 as of January 1, 2017. Upon adoption, the Company recognized the previously unrecognized excess tax benefits 2020using the modified retrospective transition method, which resulted in a cumulative-effect adjustment of $4.2 million to accumulated deficit. The previously unrecognized excess tax effects were recorded as a deferred tax asset, which was fully offset by a valuation allowance and as such the cumulative adjustment had no net impact on the Company's financial statements. As required by ASU 2016-09, excess tax benefits recognized on stock-based compensation expense are reflected in the condensed consolidated statements of operations as a component of the provision for income taxes on a prospective basis. In addition, ASU 2016-09 allows companies to account for forfeitures as they occur or estimate expected forfeitures over the course of a vesting period; the Company has elected to continue to estimate forfeitures expected to occur to determine the amount of compensation cost to be recognized each period.

Recent accounting pronouncements

In May 2014, the FASB issued Accounting Standards Update No. 2014-09, "Revenue from Contracts with Customers (Topic 606)" ("ASU 2014-09"), which amended the existing FASB Accounting Standards Codification, replaces existing revenue recognition guidance with a comprehensive revenue measurement and recognition standard and expanded disclosure requirements. The standard also provides guidance on the recognition of costs related to obtaining customer contracts. ASU 2014-09, as amended, will be effective in the first quarter of 2018, including interim periods within that reporting period. The Company has evaluated the transition methods and elected to use the modified retrospective method and will adopt this standard beginning January 1, 2018, by recognizingthere was no material impact on the cumulative effect of initially applying the new standardCompany's Consolidated Financial Statements as an adjustment to the opening balance of accumulated deficit.

The Company believes that the new standard will impact the following policies and disclosures:

removal of the current limitation on contingent revenue will result in revenue being recognized earlier for certain contracts;adoption date.
allocation of subscription and professional services revenue;
required disclosures including remaining revenue from remaining performance obligations and when the Company expects to recognize revenue; and
accounting for deferred costs of obtaining a contract with a customer that qualify for deferral and the amortization period.

In the fourth quarter of fiscal 2017, the Company finalized its assessment of the new standard, including completing its contract reviews and its evaluation of the incremental costs of obtaining a contract and related disclosures. The most significant impact relates to its accounting for arrangements that include term-based software licenses bundled with maintenance and support, the deferral of incremental costs of obtaining a contract with a customer, including the period of amortization of such costs, and additional disclosures. Under Topic 605, the revenue attributable to term-based software licenses is recognized ratably over the term of the arrangement, as VSOE does not exist for the undelivered maintenance and support element as it is not sold separately. The requirement to have VSOE for undelivered elements to enable the separation of revenue for the delivered software licenses is eliminated under the new standard. Accordingly, under the new standard, the Company will be required to recognize as revenue a portion of the arrangement fee upon delivery of the software license. The Company expects the adjustment to the opening balance sheet of the accumulated deficit for all revenue related items to be a decrease of approximately $2.5 million.


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The costs to obtain a contract accounting under the new standard is significantly different than the Company's current capitalization policy, as it will require the Company to capitalize additional costs and amortize them over a longer period of time. Under Topic 605, the Company deferred only direct and incremental commission costs to obtain a revenue contract and amortized those costs on a straight-line basis over the term of the related contract. Under the new standard, the concept of what must be capitalized is significantly broader since a direct relationship with a revenue contract is not required. Accordingly, the new standard will result in additional types of costs being capitalized. Additionally, all amounts capitalized will be amortized over the expected period of customer benefit, which is longer than the Company's current policy of amortizing the deferred amounts over the term of the related contract, which are typically 24 to 60 months. The Company expects the adjustment to the opening balance sheet of the accumulated deficit for costs to obtain a contract to be a decrease of approximately $7.0 million.

The Company does not expect the adoption of ASU 2014-09 to have any impact on its cash flows from operating activities.

In February 2016, the FASB issued ASU 2016-02, "Leases"Leases (Topic 842)" ("Topic 842"), which requires the lessee to recognize most leases on the balance sheet thereby resulting in the recognition of leaseright-of-use ("ROU") assets and lease liabilities for those leases currently classified as operating leases. Lessor accounting remains largely unchanged from current guidance, however, ASU 2016-02Topic 842 provides improvements that are intended to align lessor accounting with the lessee model and with updated revenue recognition guidance. This standard is effective fortook effect in the first quarter of 2019, including interim and annualperiods within that reporting periods beginning after December 15, 2018.period. The Company is currently assessingadopted Topic 842 as of January 1, 2019using the modified retrospective method by recognizing the cumulative effect of initially applying the new standard as an adjustment to the opening balances of operating ROU assets and lease liabilities, while prior period amounts are not adjusted and continue to be reported in accordance with the Company's historic accounting under the prior lease accounting rules in ASC 840, "Leases". See Note 2 - Summary of Significant Accounting Policies to the Consolidated Financial Statements included in form 10-K for the year ended December 31, 2019, regarding the impact of ASU 2016-02Topic 842 adoption on its condensed consolidated financial statements.the Consolidated Financial Statements.


In August 2016, the FASB issued ASU 2016-15, "Statement of Cash Flows (Topic 230): Classification of Certain Cash Receipts and Cash Payments" which is intended to reduce the diversity in practice on classification of certain transactions in the statement of cash flows. This standard is effective for interim and annual reporting periods beginning after December 15, 2017; early adoption is permitted. The Company is currently assessing the impact of ASU 2016-15 on its condensed consolidated financial statements.Recent Accounting Pronouncements

In January 2017, the FASB issued ASU 2017-04, "Intangibles - Goodwill and Other (Topic 350): Simplifying the Test for Goodwill Impairment", which eliminates step two from the goodwill impairment test. Under the amendments in this standard, an entity should recognize an impairment charge for the amount by which the carrying amount of a reporting unit exceeds its fair value; however, the loss recognized should not exceed the total amount of goodwill allocated to that reporting unit. The standard is effective for interim and annual reporting periods beginning after December 15, 2019; earlier adoption is permitted for goodwill impairment tests performed on testing dates after January 1, 2017. The Company is currently assessing the impact of ASU 2017-04 on its condensed consolidated financial statements.

With the exception of the new standards discussed above, there have been no other recent accounting pronouncements or changes in accounting pronouncements during the year ended December 31, 2017,2021, that are of significance or potential significance to the Company.
3. Business CombinationCombinations


EveryMundo

On August 3, 2017,November 30, 2021, the Company acquired 100% of the issued and outstanding stock of Vayant Travel Technologies, Inc.EveryMundo LLC ("Vayant"EveryMundo"), a privately held company based in Sofia, Bulgaria,Miami, Florida, for totala cash consideration, net of cash acquired, of approximately $34.1$79.5 million and an equity consideration of approximately $10.0 million. VayantSince the equity consideration is contingent on employment over a two-year period with the
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Company, under the accounting guidance it was determined to represent post-combination compensation arrangement and was not included as part of the purchase price allocation. EveryMundo is a cloud software companydigital offer marketing pioneer that provides advanced shopping, merchandisingenables brands to broaden their digital reach and inspirational travel solutions. The acquisition of Vayant strengthens the Company's modern commerce solutions for the travel industrydeepen customer engagement, providing greater control over direct and positions it to deliver greater value to its travel customers through an end-to-end offer optimization solution designedindirect channels they participate in to help travel companies deliver personalized offerscreate superior brand experiences and expanded choices that drivefoster brand loyalty and growth.over time.


Since the acquisition date and for the year ended December 31, 2021, the Company has included $3.3$1.1 million of revenue and $1.8$1.4 million of net loss related to VayantEveryMundo in its consolidated income statement.Consolidated Statements of Comprehensive Income (Loss). During the year ended December 31, 2017,2021, the Company incurred acquisition-related costs of $0.7$2.4 million consisting primarily of advisory, legal, accounting and other professional fees, and retention of key employees. All of the assets acquired and the liabilities assumed in the transaction have been recognized at their acquisition date fair values at August 3, 2017.integration costs.


The preliminary allocation of the total purchase price for VayantEveryMundo is as follows (in thousands):



Current assets$2,193 
Noncurrent assets736 
Intangibles23,300 
Goodwill58,915 
Current liabilities(4,972)
Noncurrent liabilities(542)
Purchase consideration$79,630 
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Cash$1,822
Other current assets1,235
Noncurrent assets86
Intangibles18,600
Goodwill17,052
Accounts payable and accrued liabilities(1,668)
Deferred revenue(600)
Deferred tax liability(526)
Noncurrent liabilities(49)
Net assets acquired$35,952

The following are the identifiable intangible assets acquired (in thousands) with respect to the EveryMundo acquisition, and their respective useful lives:
Weighted Average Useful Life
Amount(years)
Developed technology$15,700 5
Customer relationships5,500 4
Trade name2,100 8
Total$23,300 
   Useful Life
 Amount (years)
Developed technology$11,600
 7
Customer relationships7,000
 5
Total$18,600
  


In performing the preliminary purchase price allocation, the Company considered, among other factors, its anticipated future use of the acquired assets, analysis of historical financial performance, and estimates of future cash flows from Vayant's products and services. The allocation resulted in acquired intangible assets of $18.6 million. The acquired intangible assets consisted of developed technology and customer relationships and were valued using the income approach in which the after-tax cash flows are discounted to present value. The cash flows are based on estimates used to price the transaction, and the discount rates applied were benchmarked with referencegoodwill recognized was primarily attributable to the implied rate of returnassembled workforce and expanded market opportunities from integrating EveryMundo's technology into the transaction model as well as the weighted average cost of capital. Additionally, the Company assumed certain liabilities in the acquisition, including deferred revenue to which a fair value of $0.6 million was ascribed using a cost-plus profit approach.Company's product portfolio. The goodwill is deductible for U.S. federal income tax purposes.


The Company has made a preliminary determination that $0.5$2.8 million of net deferred tax liabilities wereasset was assumed on the acquisition date. The deferred tax liabilityasset is comprised of the valueexcess tax basis in goodwill. A full valuation allowance of intangible assets partially offset by a$2.8 million was recorded offsetting the deferred tax asset related to net operating losses.

The excess of the purchase price over the estimated amounts of net assets as of the effective date of the acquisition was allocated to goodwill. The factors contributing to the recognition of the amount of goodwill are based on several strategic and synergistic benefits that are expected to be realized from the Vayant acquisition. These benefits include the expectation that the combined company’s complementary products will strengthen the Company's modern commerce solutions for the travel industry.date.

The Company believes the combined company will benefit from a broader global presence and, with the Company’s direct sales force and larger channel coverage, significant cross-selling opportunities. None of the goodwill is expected to be currently deductible for tax purposes. In accordance with applicable accounting standards, goodwill will not be amortized but instead will be tested for impairment at least annually, or more frequently if certain indicators are present. In the event that the management of the combined company determines that the value of goodwill has become impaired, the combined company will incur a charge for the amount of the impairment during the fiscal quarter in which the impairment occurs.


Pro Forma Financial Information


The unaudited financial information in the table below summarizes the combined results of operations of the Company and Vayant,EveryMundo, on a pro forma basis as though the Company had acquired VayantEveryMundo on January 1, 2016.2020. The pro forma information for all periods presented also includes the effect of business combination accounting resulting from the acquisition, including amortization charges from acquired intangible assets.


Year Ended December 31,
(in thousands, except earnings per share)20212020
Total revenue$261,807 $263,060 
Net loss(99,605)(84,498)
Earnings per share - basic and diluted$(2.25)$(1.95)

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Travelaer

On August 14, 2019, the Company acquired Travelaer SAS ("Travelaer"), a privately held company based near Nice, France, for a total cash consideration, net of cash acquired, of approximately $10.5 million. Travelaer is a digital innovator for the travel industry with a focus on improving the customer experience across all phases of travel, and brings an internet booking engine and New Distribution Capability platform to the Company's portfolio. The Company has included the financial results of Travelaer in the Consolidated Financial Statements from the date of the acquisition, which have not been material to date. The transaction cost associated with the acquisition was $0.5 million for the year ended December 31, 2019.

    The Company accounted for the transaction as a business combination and all of the assets acquired and the liabilities assumed in the transaction have been recognized at their acquisition date fair values. The Company recorded approximately $2 million for developed technology and customer relationships with estimated useful lives of seven years and five years, respectively. The Company recorded approximately $11 million of goodwill which is primarily related to the assembled workforce and expanded market opportunities from integrating Travelaer's technology with the Company's solutions. The goodwill balance is not deductible for U.S. income tax purposes.
4. Trade and Other Receivables, Net

Accounts receivable at December 31, 2021 and 2020, consists of the following (in thousands):
 December 31,
 20212020
Accounts receivable$38,398 $50,257 
Unbilled receivables and contract assets3,389 3,443 
Total receivables41,787 53,700 
Less: Allowance for doubtful accounts(1,206)(4,122)
Trade and other receivables, net$40,581 $49,578 

The bad debt (recovery) expense reflected in general and administrative expenses in the accompanying Consolidated Statements of Comprehensive Income (Loss) for the years ended December 31, 2021, 2020 and 2019, totaled approximately $(1.9) million, $4.8 million and $(0.6) million, respectively. However, as a result of the ongoing and uncertain economic conditions caused by COVID-19, the amount of bad debt expense recognized by the Company could vary in the near term depending on the ongoing impact of COVID-19 on the Company’s customers and inherently the related receivables.
5. Deferred Costs

    Deferred costs, which primarily consist of deferred sales commissions, were $15.3 million and $18.5 million as of December 31, 2021 and December 31, 2020, respectively. Amortization expense for the deferred costs was $6.2 million, $5.9 million and $4.8 million for the year ended December 31, 2021, 2020 and 2019, respectively. There was no impairment loss in relation to the costs capitalized for the periods presented.
6. Deferred Implementation Costs

    Deferred implementation costs, which related to certain customer contract fulfillment costs, were $2.4 million and $2.9 million as of December 31, 2021 and December 31, 2020, respectively. Amortization expense for the deferred implementation costs was $1.2 million, $1.8 million and $1.4 million for the year ended December 31, 2021, 2020 and 2019, respectively. There was no impairment loss in relation to the costs capitalized for the periods presented.
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 Year Ended December 31,
(in thousands, except earnings per share)2017 2016
Total revenue$173,866
 $160,696
Net loss(81,476) (81,652)
Earnings per share - basic and diluted$(2.58) $(2.69)

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7. Property and Equipment, Net
Property and equipment, net as of December 31, 2021 and 2020 consists of the following:

 December 31,
 Estimated useful life20212020
Furniture and fixtures5-10 years$6,312 $6,248 
Computers and equipment3-5 years17,008 17,333 
Software3-6 years7,879 7,646 
Capitalized internal-use software development costs3 years11,908 12,217 
Leasehold improvementsShorter of lease term or useful life21,867 20,709 
Construction in progress— 147 
Property and equipment, gross64,974 64,300 
Less: Accumulated depreciation and amortization(34,016)(27,796)
Property and equipment, net$30,958 $36,504 
4.
Depreciation and amortization was approximately $8.0 million, $8.0 million and $7.1 million for the years ended December 31, 2021, 2020 and 2019, respectively. During the years ended December 31, 2021, 2020 and 2019, the Company disposed of approximately $1.5 million, $8.3 million and $7.4 million, respectively, of fully depreciated assets. During the years ended December 31, 2021, 2020 and 2019, the Company recognized no loss on disposal of assets. As of December 31, 2021 and 2020, the Company had approximately $15.2 million and $10.7 million, respectively, of fully depreciated assets in use.
During the years ended December 31, 2021 and 2020, the Company capitalized internal-use software development costs of approximately zero and $1.7 million, respectively, related to its subscription solutions. As of December 31, 2021 and 2020, $11.9 million and $12.2 million, respectively, of capitalized internal-use software development costs were subject to amortization and $10.1 million and $7.3 million, respectively, of capitalized internal-use software development costs were included in accumulated depreciation and amortization for the years ended December 31, 2021 and 2020.
No impairment was recorded for the years ended December 31, 2021, 2020 and 2019.

8. Leases

    The Company has operating leases for data centers, computer infrastructure, corporate offices and certain equipment. These leases have remaining lease terms ranging from 1 year to 12 years. Some of these leases include options to extend for up to 15 years, and some include options to terminate within 1 year. The Company includes options in the lease terms when it is reasonably certain the Company will exercise that option.

As of December 31, 2021, the Company did not have any finance leases.

    The components of operating lease expense were as follows (in thousands):
Year Ended December 31,
202120202019
Operating lease cost$9,737 $11,632 $10,109 
Variable lease cost3,905 1,717 1,810 
Sublease income(108)(375)(332)
Total lease cost$13,534 $12,974 $11,587 
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Supplemental information related to leases was as follows (in thousands):
Year Ended December 31,
202120202019
Cash paid for amounts included in the measurement of lease liability:
Cash paid for operating lease liabilities$8,828 $7,562 $5,883 
Right-of-use asset obtained in exchange for operating lease liability (1)$1,949 $12,599 $34,418 
(1) For the year ended December 31, 2019, the balance included $26.9 million for operating leases existing on January 1, 2019 upon adoption of ASU 842.

December 31, 2021December 31, 2020
Weighted average remaining lease term:
Operating leases8.2 years8.6 years
Weighted average discount rate:
Operating leases7.32 %7.12 %

As of December 31, 2021, maturities of lease liabilities were as follows (in thousands):
Year Ending December 31,Amount
2022$11,483 
202311,569 
20245,582 
20254,258 
20264,124 
2027 and thereafter27,726 
Total operating lease payments64,742 
Less: Imputed interest(18,251)
Total operating lease liabilities$46,491 
9. Goodwill and Intangible Assets


The change in the carrying amount of goodwill for the years ended December 31, 20172021 and 2016,2020, was as follows (in thousands):
Balance as of December 31, 2019$49,104 
    Foreign currency translation adjustments940 
Balance as of December 31, 202050,044 
    Goodwill acquired58,915 
    Foreign currency translation adjustments(826)
Balance as of December 31, 2021$108,133 
Balance as of December 31, 2015$20,445
    Foreign currency translation adjustments(349)
Balance as of December 31, 201620,096
    Goodwill acquired17,052
    Foreign currency translation adjustments1,310
Balance as of December 31, 2017$38,458


The goodwill balance related to PROS France is denominated in Euro and the goodwill balance related to PROS Travel Commerce, Inc. (formerly Vayant Travel Technologies, Inc.) ("Vayant"), Travelaer and EveryMundo is denominated in the U.S. dollar.


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Intangible assets consisted of the following as of December 31, (in thousands):
 December 31, 2017December 31, 2021
Weighted average useful life (years) Gross Carrying Amount Accumulated Amortization* Net Carrying AmountWeighted average useful life (years)Gross Carrying AmountAccumulated Amortization*Net Carrying Amount
Developed technology7 $26,023
 $9,560
 $16,463
Developed technology6$42,644 $23,268 $19,376 
Maintenance relationships8 3,565
 2,207
 1,358
Maintenance relationships83,470 3,452 18 
Customer relationships6 11,840
 4,482
 7,358
Customer relationships517,948 11,802 6,146 
Trade nameTrade name82,100 22 2,078 
Acquired technology3 1,750
 
 1,750
Acquired technology21,925 1,925 — 
Total $43,178
 $16,249
 $26,929
Total$68,087 $40,469 $27,618 
*Cumulative foreign currency translation adjustments, reflecting movement in the currencies of the underlying entities, increased totalhad an immaterial impact on intangible assets by approximately $0.7 million as of December 31, 2017.2021.

 December 31, 2016December 31, 2020
Weighted average useful life (years) Gross Carrying Amount Accumulated Amortization* Net Carrying AmountWeighted average useful life (years)Gross Carrying AmountAccumulated Amortization*Net Carrying Amount
Developed technology7 $13,223
 $5,671
 $7,552
Developed technology7$27,700 $22,077 $5,623 
Maintenance relationships8 3,346
 1,755
 1,591
Maintenance relationships83,608 3,259 349 
Customer relationships7 4,736
 2,854
 1,882
Customer relationships612,513 10,144 2,369 
Acquired technology4 1,625
 
 1,625
Acquired technology21,925 1,925 — 
Total
 $22,930
 $10,280
 $12,650
Total$45,746 $37,405 $8,341 
*Cumulative foreign currency translation adjustments, reflecting movement in the currencies of the underlying entities, decreased total intangible assets by approximately $0.2$0.1 million as of December 31, 2016.2020.


Customer relationships are amortized over a period ranging from five to eight years.

In the third quarter of 2015, the Company determined that the original strategy for the trade name of 'Cameleon Software SA' had changed which caused a change in estimate related to the useful life of the asset and the amortization related to this intangible asset was accelerated and fully recognized at that time.


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In December 2016, the Company purchased a technology-based intangible asset in connection with the equity securities investment made during the same period. The Company estimates that the intangible will be amortized approximately over a 3 year period. During the second half of 2017, the Company purchased an additional technology-based intangible asset which is expected to be amortized over a 3 year period.
Intangible asset amortization expense for the years ended December 31, 2017, 20162021, 2020 and 20152019 was $5.2$4.0 million $3.0, $6.3 million and $4.8$6.8 million, respectively. As of December 31, 2017,2021, the expected future amortization expense for the acquired intangible assets for each of the five succeeding years and thereafter was as follows (in thousands):
Year Ending December 31,Amount
2022$9,763 
20236,183 
20244,637 
20253,736 
20262,533 
2027 and thereafter766 
Total amortization expense$27,618 
10. Fair Value Measurements
Year Ending December 31, Amount
2018 $7,790
2019 6,408
2020 5,735
2021 3,030
2022 1,921
2023 and thereafter 2,045
Total amortization expense $26,929

5. Accounts receivable and contracts in progress

Accounts receivable at December 31, 2017 and 2016, consists of the following (in thousands):
 December 31,
 2017 2016
Accounts receivable$30,689
 $31,722
Unbilled receivables2,555
 2,323
Total receivables33,244
 34,045
Less: Allowance for doubtful accounts(760) (760)
Accounts receivable, net$32,484
 $33,285
The bad debt expense reflected in general and administrative expenses in the accompanying Consolidated Statements of Comprehensive Income for the years ended December 31, 2017, 2016 and 2015, totaled approximately zero, $0.2 million and $(0.3) million, respectively.
Activity related to contracts in progress at December 31, 2017 and 2016, is summarized as follows (in thousands):
 December 31,
 2017 2016
Costs and estimated earnings recognized to date$612,565
 $470,239
Progress billings to date(705,205) (547,654)
Total$(92,640) $(77,415)
The foregoing table reflects the aggregate invoiced amount of all contracts in progress and maintenance as of the respective dates, including amounts that have already been collected.

These amounts are included in the accompanying Consolidated Balance Sheets at December 31, 2017 and 2016, as follows (in thousands):
 December 31,
 2017 2016
Unbilled receivables$2,555
 $2,323
Deferred revenue(95,195) (79,738)
Total$(92,640) $(77,415)

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At December 31, 2017 and 2016, the Company had approximately $22.3 million and $25.1 million, respectively, in deferred maintenance and support revenue, and $57.9 million and $36.6 million, respectively, in deferred subscription revenue both of which are reflected above within deferred revenue and progress billing.
6. Earnings per share
The following table sets forth the computation of basic and diluted earnings per share:
 For the Year Ended December 31,
 2017 2016 2015
Numerator:     
Net loss$(77,926) $(75,225) $(65,811)
Denominator:     
Weighted average shares (basic)31,627
 30,395
 29,578
Dilutive effect of stock options, restricted stock units and stock appreciation rights
 
 
Weighted average shares (diluted)31,627
 30,395
 29,578
Basic earnings per share$(2.46) $(2.47) $(2.23)
Diluted earnings per share$(2.46) $(2.47) $(2.23)

Dilutive potential common shares consist of shares issuable upon the exercise of stock options, settlement of SARs, and the vesting of RSUs and MSUs. Potential common shares determined to be antidilutive and excluded from diluted weighted average shares outstanding were approximately 2.0 million, 1.8 million and 2.2 million for the years ended December 31, 2017, 2016 and 2015, respectively.

Since the Company has the intention and ability to settle the principal amount of its Notes (see Note 12) in cash, the treasury stock method is expected to be used for calculating any potential dilutive effect of the conversion spread on diluted net income per share, if applicable. The conversion spread will have a dilutive impact on diluted net income per share of common stock when the average market price of common stock for a given period exceeds the conversion price of $33.79 and $48.63 per share, for the 2019 Notes and 2047 Notes, respectively.
7. Property and equipment, net
Property and equipment, net as of December 31, 2017 and 2016 consists of the following:
   December 31,
 Estimated useful life 2017 2016
Furniture and fixtures5-10 years $2,958
 $2,934
Computers and equipment3-5 years 18,950
 20,321
Software3-6 years 5,430
 5,907
Capitalized internal-use software development costs3 years 4,102
 1,078
Leasehold improvements
Shorter of lease term
or useful life
 5,650
 5,601
Construction in progress  19
 98
Property and equipment, gross  37,109
 35,939
Less: Accumulated depreciation and amortization  (23,102) (20,701)
Property and equipment, net  $14,007
 $15,238
Depreciation and amortization was approximately $5.4 million, $6.4 million and $5.5 million for the years ended December 31, 2017, 2016 and 2015, respectively. During the years ended December 31, 2017, 2016 and 2015, the Company disposed of approximately $1.8 million, $2.3 million and $4.4 million, respectively, of fully depreciated assets. During the years ended December 31, 2017 and 2016, the Company recognized immaterial amounts of loss on disposal of certain non-fully depreciated assets, respectively. During the year ended December 31, 2015, the Company recognized $0.2 million of loss on disposal of assets. As of December 31, 2017 and 2016, the Company had approximately $11.1 million and $9.3 million, respectively, of fully depreciated assets in use.

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During the years ended December 31, 2017 and 2016, the Company capitalized internal-use software development costs of approximately $3.0 million and $1.1 million, respectively, related to its subscription solutions. As of December 31, 2017 and 2016, $1.0 million and zero, respectively, capitalized internal-use software development costs were subject to amortization and $0.1 million and zero capitalized internal-use software development costs was included in accumulated depreciation and amortization for the years ended December 31, 2017 and 2016.
No impairment was recorded for the years ended December 31, 2017 and 2016. During the year ended December 31, 2015, the Company recorded $2.9 million of impairment charges related to internally developed software. The impairment was triggered by a change in product strategy which resulted in a reduction in projected cash flows.
8. Fair value measurements


The Company adopted fair value measurements guidance for financial and nonfinancial assets and liabilities. The guidance defines fair value, establishes a framework for measuring fair value in GAAP and expands disclosures about fair value measurements.


The guidance defines fair value as the price that would be received to sell an asset, or paid to transfer a liability, in an orderly transaction between market participants. The guidance establishes a fair value hierarchy for valuation inputs that gives the highest priority to quoted prices in active markets for identical assets or liabilities and the lowest priority to unobservable inputs. The fair value hierarchy is as follows:


Level 1: Unadjusted quoted prices in active markets that are accessible at the measurement date for identical, unrestricted assets or liabilities;


Level 2: Quoted prices for similar assets or liabilities in markets that are not active or inputs which are observable, either directly or indirectly, for substantially the full term of the asset or liability; and

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Level 3: Prices or valuation techniques that require inputs that are both significant to the fair value measurement and unobservable (i.e., supported by little or no market activity).


A portion of the Company’s existing cash and cash equivalents are invested in short-term interest bearing obligations with original maturities less than 90 days, principally various types of money market funds. In addition, the Company had short-term investments consisting of commercial papers and certificate of deposit. The Company does not enter into investments for trading or speculative purposes.


At December 31, 20172021 and 2016,2020, the Company had approximately $131.4$203.3 million and $106.3$301.3 million invested in treasury money market funds. The fair value of the treasury money market funds is determined based on quoted market prices, which represents level 1 in the fair value hierarchy as defined by Accounting Standard Codification ("ASC") 820, "Fair Value Measurement and Disclosure."


The Company's short-term investments that are measured at fair value are comprised of zero and $10.0 million invested in available-for-sale commercial paper as of December 31, 2017 and 2016, respectively, and zero and $6.0 million invested in certificate of deposit at December 31, 2017 and 2016, respectively. The fair value of these accounts is determined based on quoted market prices for similar assets in active markets, which represents level 2 in the fair value hierarchy. The Company's diversified money market funds, treasury money market funds and short-term investments have a fair value that is not materially different from its carrying amount. The Company recorded an immaterial amount of unrealized gain related to the short-term investments for the years ended December 31, 2017 and 2016. Reclassification adjustments for realized gain (loss) on available-for-sale securities in net income were immaterial for the years ended December 31, 2017 and 2016.

The fair value of the Company's Notes is classified in the level 2 hierarchy. See Note 1216 for further detail regarding the Notes.


InAs of December 2016,31, 2021 and 2020, the Company purchasedhad $5.5 million and $2.6 million, respectively, of equity securities in privately held companies and a venture fund. The increase in 2021 was primarily due to a $2.0 million equity securitiesnew investment in a privately held company. This investment isThese investments are accounted for underat cost, less impairment and adjusted for subsequent observable price changes obtained from orderly transactions for identical or similar investments issued by the cost method and the Company measures it at fair value on a nonrecurring basis when it is deemed to be other-than-temporarily impaired.same investee. The Company estimates the fair value of its cost method investmentequity investments by considering available information such as pricing in recent rounds of financing current cash positions, earnings and cash flow forecasts, recent operational performance and any other readily available market data, which represents level 3 in the fair value hierarchy. An impairment charge to current earnings is recorded when the cost of the investment exceeds its fair value and this condition is determined to

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be other-than-temporary. As of December 31, 2017,2021, 2020 and 2019 the Company determined there were no other-than-temporary impairments on its cost method investment. equity investments. 
9.11. Deferred Revenue and Performance Obligations

    Deferred Revenue

    For the year ended December 31, 2021 and 2020, the Company recognized approximately $95.2 million and $120.9 million, respectively, of revenue that was included in the deferred revenue balances at the beginning of the respective periods and primarily related to subscription services, maintenance and support, and other services.

    Performance Obligations

    As of December 31, 2021, the Company expects to recognize approximately $360.5 million of revenue from remaining performance obligations. The Company expects to recognize revenue on approximately $184.6 million of these performance obligations over the next 12 months, with the balance recognized thereafter. However, as a result of the ongoing and uncertain economic conditions caused by COVID-19, the amount of revenue recognized from the Company's contractual remaining performance obligations could vary and be less than what the Company expects as revenue recognized could be delayed or not occur depending on the ongoing impact of COVID-19.
12. Stockholders’ equity


Stock repurchaseRepurchase


On August 25, 2008, the Company’s Board of Directors approved a stock repurchase program that authorized the Company to purchase up to $15.0$15.0 million of the Company’s outstanding shares of common stock. Under the board-approved repurchase program, share purchases may be made from time to time in the open market or through privately negotiated transactions depending on market conditions, share price, trading volume and other factors, and such purchases, if any, will be made in accordance with applicable insider trading and other securities laws and regulations. These repurchases may be commenced or suspended at any time or from time to time without prior notice.
The Company did not repurchase any shares under this plan for the years ended December 31, 20172021 and 2016.2020. The remaining amount available to purchase common stock under this plan was $10.0$10.0 million as of December 31, 2017.2021.
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13. Earnings Per Share
The following table sets forth the computation of basic and diluted earnings per share:
 For the Year Ended December 31,
 202120202019
Numerator:
Net loss$(81,209)$(76,984)$(69,081)
Denominator:
Weighted average shares (basic)44,34843,30140,232
Dilutive effect of potential common shares— — — 
Weighted average shares (diluted)44,34843,30140,232
Basic earnings per share$(1.83)$(1.78)$(1.72)
Diluted earnings per share$(1.83)$(1.78)$(1.72)

    Dilutive potential common shares consist of shares issuable upon the exercise of stock options, settlement of SARs, and the vesting of RSUs, MSUs and equity consideration. Potential common shares determined to be antidilutive and excluded from diluted weighted average shares outstanding were approximately 1.5 million, 1.4 million and 2.1 million for the years ended December 31, 2021, 2020 and 2019, respectively. Potential common shares related to the Notes determined to be antidilutive and excluded from diluted weighted average shares outstanding were 5.8 million, 5.8 million and 2.2 million for the year ended December 31, 2021, 2020 and 2019, respectively.
14. Noncash share-based compensationShare-Based Compensation


Employee noncash share-based compensation plansNoncash Share-based Compensation Plans


The Company has three noncash share-based compensation plans; the 1999 Stock Plan, the 2007 Stock Plan and the 2017 Stock Plan. These plans authorize the discretionary granting of various types of stock awards to key employees, officers, directors and consultants. The discretionary issuance of stock awards generally contains vesting provisions ranging from one to four years.

1999 Stock Plan. Under the 1999 Stock Plan, the Company is authorized to grant options to purchase shares of common stock to its employees, directors and consultants at the Company’s discretion. The Company’s 1999 Stock Plan was terminated in March 2007 for purposes of granting any future equity awards. There were no issued and outstanding stock options to purchase shares of the Company’s common stock under the 1999 Stock Plan as of December 31, 2017. All outstanding options were exercised in 2016 and there were no outstanding options remaining as of December 31, 2017.
2007 Stock Plan. The Company’s 2007 Stock Plan was adopted in March 2007 and expired in March 2017 for purposes of granting future equity awards. The 2007 Stock Plan had an evergreen provision that allowed for an annual increase equal to the lesser of (i) 3.5% of the Company’s outstanding shares, (ii) 900,000 shares, or (iii) any lesser amount determined by the Compensation Committee of the Board of Directors. The Company was authorized to provide these incentives through the grant of: (i) restricted stock awards; (ii) restricted stock unit awards; (iii) stock options; (iv) stock appreciation rights; (v) phantom stock; and (vi) performance awards, such as market stock units. As of December 31, 2017, the Company had outstanding equity awards to acquire 3,244,069 shares of its common stock held by the Company’s employees, directors and consultants under the 2007 Stock Plan (assuming MSU performance at 100% of the MSUs initially granted), and inclusive of 134,600 stock options, 2,405,734 RSUs, 356,435 SARs and 347,300 MSUs. As of December 31, 2017, there were no restricted stock awards or phantom stock issued under the 2007 Stock Plan.

In February 2014, the Company granted inducement awards in an aggregate amount of up to 308,250 shares in accordance with NYSE Rule 303A.08. These inducement awards were in the form of RSUs and MSUs granted to the Company's former Chief Operating Officer and RSUs granted to certain new employees in connection with the acquisitions of PROS France and SignalDemand, Inc. As of December 31, 2017, the Company had no outstanding equity inducement awards.
2017 Stock Plan. The Company’s 2017 Stock Plan was adopted in May 2017. The purposeprovides for the issuance of the 2017 Stock Plan isawards to promote the Company’s long-term growth and profitability by making available incentives that will help the Company attract, retain and reward employees whose contributions are essential to its success. Under the 2017 Stock Plan, the Company’s employees, officers, directors and certain other individuals providing services to the Company or any of its affiliates are eligible to receive awards. TheIn May 2021, the Company's stockholders approved an amendment to the 2017 Stock Plan reserved anincreasing the aggregate amount of 2,500,000 shares available for issuance.issuance to 7,650,000. The Company may provide these incentives through the grant of: (i) restricted stock awards; (ii) restricted stock unit awards;RSUs (time, performance and market-based); (iii) stock options; (iv) stock appreciation rights;SARs; (v) phantom stock; and (vi) performance awards.,awards, such as market stock units.MSUs.

As of December 31, 2017,2021, the Company had outstanding equity awards to acquire 111,9612,078,375 shares of its common stock held by the Company’s employees, directors and consultants under the 2017 Stock Plan (assuming MSU performance at 100% of the MSUs initially granted), and inclusive of 72,2921,952,834 RSUs and 39,669125,541 MSUs. As of December 31, 2017, 2,348,3702021, 3,961,598 shares remain

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available for grant under the 2017 Stock Plan. As of December 31, 2017,2021, there were no options, SARs, restricted stock awards or phantom stock issued under the 2017 Stock Plan.


2007 Stock Plan. The Company’s 2007 Stock Plan expired in March 2017 for purposes of granting future equity awards. During the year ended December 31, 2021 any remaining outstanding equity awards under this plan vested or were exercised and as of December 31, 2021, the Company had zero outstanding equity awards under the 2007 Stock Plan.

Inducement awards.In November 2021, the Company granted inducement awards in an aggregate amount of 332,004 shares in accordance with NYSE Rule 303A.08. These inducement awards were in the form of RSUs granted to certain new employees in connection with the acquisition of EveryMundo. As of December 31, 2021, the Company had 332,004 outstanding equity inducement awards (the inducement awards, together with the 2017 Stock Plan and the 2007 Stock Plan, are referred to as the "Stock Plans").

Equity consideration. As part of the EveryMundo acquisition in November 2021, the purchase agreement included equity consideration of 273,120 shares of the Company's common stock to be issued to the recipients contingent on their employment with the Company during a two-year period. Based on the underlying agreements, this portion of the consideration was determined to represent post-combination noncash share-based compensation expense from an accounting perspective as opposed to purchase consideration. The grant date fair value of the equity consideration stock awards is $36.32 and they vest in equal annual installments over a two-year period from the grant date.

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Noncash share-based compensation expense for all noncash share-based payment awards granted is determined based on the grant-dategrant date fair value of the award. The Company recognizes compensation expense, net of estimated forfeitures, which represents noncash share-based awards expected to vest on a straight-line basis over the requisite service period of the award, which is generally the vesting term. Noncash share-based awards typically vest over four years. Stock options are generally granted for a ten-year term. The Company estimates forfeiture rates based on its historical experience for grant years where the majority of the vesting terms have been satisfied. Changes in estimated forfeiture rates are recognized through a cumulative catch-up adjustment in the period of change and thus impact the amount of noncash share-based compensation expense to be recognized in future periods.

Noncash share-based compensation expense is allocated to expense categories on the Consolidated Statements of Comprehensive Income.Income (Loss). The following table summarizes noncash share-based compensation expense, net of amounts capitalized, for the years ended December 31, 2017, 20162021, 2020 and 20152019 (in thousands).
 For the Year Ended December 31,
202120202019
Share-based compensation:
Cost of revenue$3,679 $2,132 $2,025 
Operating expenses:
Selling and marketing10,407 6,536 5,995 
Research and development8,288 6,061 5,209 
General and administrative12,701 9,670 11,451 
Total included in operating expenses31,396 22,267 22,655 
Total share-based compensation expense$35,075 $24,399 $24,680 

 For the Year Ended December 31,
 2017 2016 2015
Share-based compensation:     
Cost of revenue$1,971
 $2,267
 $3,719
Operating expenses:     
Selling and marketing4,348
 3,824
 8,536
General and administrative11,163
 9,040
 10,293
Research and development5,314
 5,335
 5,316
Total included in operating expenses20,825
 18,199
 24,145
Total share-based compensation expense$22,796
 $20,466
 $27,864
At December 31, 2017,2021, there was an estimated $31.4$84.6 million of total unrecognized compensation costs related to noncash share-based compensation arrangements. These costs will be recognized over a weighted average period of 2.32.6 years.

Stock options
The following table summarizes the Company’s stock option activity for the year ended December 31, 2017 (number of shares and intrinsic value in thousands):
 
Number of 
shares
under option
 
Weighted 
average
exercise price
 
Weighted 
average
remaining 
contractual
term (year)
 
Aggregate
intrinsic
value (1)
Outstanding, December 31, 2016734
 $12.38
    
Granted
 
    
Exercised(592)
 12.41
    
Forfeited
 
    
Expired(7) 7.43
    
Outstanding, December 31, 2017135
 $12.52
 0.33 $1,875
Vested and exercisable at December 31, 2017135
 $12.52
 0.33 $1,875
(1) The aggregate intrinsic value was calculated based on the positive difference between the estimated fair value of the Company’s common stock on December 31, 2017 of $26.45 and the grant date fair value.
For the years ended December 31, 2017 and 2016, respectively, the Company did not grant any stock options. The total intrinsic value of stock options exercised for the years ended December 31, 2017, 2016 and 2015 was $7.2 million, $1.0 million and $1.6 million, respectively.

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RSUs (time-based)


The Company has granted time-based RSUs under the 2017 Stock Plan, the 2007 Stock Plan and as part of the February 2014 inducement awards grant.Plans. Time-based RSUs granted to employees, directors and consultants vest in equal annual installments over a one to four yearfour-year period from the grant date.


The following table summarizes the Company's unvested time-based RSUs as of December 31, 2017,2021, and changes during the year then ended (number of shares and intrinsic value in thousands):
Number of
shares
Weighted 
average
grant date
fair value
Weighted 
average
remaining 
contractual
term (year)
Unvested at December 31, 20201,802 $41.44 
Granted1,308 43.28 
Vested(742)36.52 
Forfeited(223)48.11 
Unvested at December 31, 20212,145 $43.57 2.51

 
Number of
shares
 
Weighted 
average
grant date
fair value
 
Weighted 
average
remaining 
contractual
term (year)
 
Aggregate
intrinsic value 
(1)
Unvested at December 31, 20162,237
 $18.05
    
Granted964
 21.63
    
Vested(813) 19.75
    
Forfeited(255) 19.07
    
Unvested at December 31, 20172,133
 $18.90
 2.15 $56,419
Expected to vest at December 31, 20172,073
 $18.92
 2.14 $54,836
(1) The aggregate intrinsic value was calculated based on the fair value of the Company’s common stock on December 31, 2017 of $26.45.
The weighted average grant-date fair value of the time and performance-basedtime-based RSUs granted during the years ended December 31, 2017, 20162021, 2020 and 20152019 was $43.28, $52.62 and $35.38, respectively. The total fair value as of the respective vesting date of time-based RSUs vested during the years ended December 31, 2021, 2020 and 2019 was $21.6332.9 million, $11.6946.7 million and $25.2929.9 million, respectively.
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RSUs (market-based)(performance-based)

During 2016, under the 2007 Stock Plan,2019 and 2020, the Company granted 460,000performance-based RSUs with a market-based vesting condition("PRSUs") under the 2017 Stock Plan to certain executive employees. These market-based RSUsPRSUs vest on January 15, 2022 and January 13, 2023, respectively, and the actual number of PRSUs that will be eligible to vest if the average trailing closing priceis based upon achievement of certain internal performance metrics, as defined by each award's plan documents or individual award agreements. The maximum number of shares issuable upon vesting is 200% of the Company's Common Stock meets certain minimum performance hurdles for at least 105 calendar days prior to September 9, 2020, with 25% vesting at $27, an additional 25% vesting at $33, and the remaining 50% vesting at $41.

PRSUs initially granted. The following table summarizes the Company's unvested market-based RSUsPRSUs as of December 31, 2017,2021, and changes during the year then ended (number of shares and intrinsic value in thousands):


Number of
shares
Weighted 
average
grant date
fair value
Weighted 
average
remaining 
contractual
term (year)
Unvested at December 31, 2020162 $41.89 
Granted— — 
Vested— — 
Forfeited(22)54.23 
Unvested at December 31, 2021140 $42.93 0.51
 Number of
shares
 Weighted 
average
grant date
fair value
 Weighted 
average
remaining 
contractual
term (year)
 Aggregate
intrinsic value 
(1)
Unvested at December 31, 2016460
 $11.92
    
Granted
 
    
Vested(115) 15.09
    
Forfeited
 
    
Unvested at December 31, 2017345
 $10.86
 2.69 $9,125
Expected to vest at December 31, 2017331
 $10.86
 2.69 $8,753

(1) The aggregate intrinsic value was calculated based on theweighted average grant-date fair value of the Company’s common stock onperformance-based RSUs granted during the years ended December 31, 2017 of $26.45.2020 and 2019 was $54.23 and $33.05, respectively.

The Company estimates the fair value and the derived service period of the market-based RSUs on the date of grant using a Monte Carlo simulation model. The model requires the use of a number of assumptions including the expected volatility of the Company's stock, its risk-free interest rate and expected dividends. The Company's expected volatility at the date of grant was based on the historical volatility of the Company over the performance period.

The assumptions used to value the market-based RSUs granted in 2016 were as follows:

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December 31, 2016
Volatility44.98%
Risk-free interest rate1.08%
Dividend yield

The fair value of the market-based RSUs is expensed over the derived service period for each separate vesting tranche. The derived service period for the vesting tranches of the market-based RSUs ranges between 1.01 and 1.98 years.
SARs


The Company has granted SARs under the 2007 Stock Plan. TheThese SARs will be settled in stock at the time of exercise and vest four years from the date of grant subject to the recipient’s continued employment with the Company. The number of shares issued upon the exercise of the SARs is calculated as the difference between the share price of the Company’s stock on the date of exercise and the date of grant multiplied by the number of SARs divided by the share price on the exercise date.

The following table summarizes the Company's SARs activity for the year ended December 31, 20172021 (number of shares and intrinsic value in thousands):
Stock 
appreciation
rights
Weighted 
average
exercise price
Weighted 
average
remaining 
contractual
term (year)
Aggregate
intrinsic value 
(1)
Stock 
appreciation
rights
 
Weighted 
average
exercise price
 
Weighted 
average
remaining 
contractual
term (year)
 
Aggregate
intrinsic value 
(1)
Outstanding, December 31, 2016515
 $10.86
  
Outstanding, December 31, 2020Outstanding, December 31, 202028 $11.42 
Granted
 
  Granted— — 
Exercised(159) 10.61
  Exercised(28)11.42 
Forfeited
 
  Forfeited— — 
Expired
 
  Expired— — 
Outstanding, December 31, 2017356
 $10.97
 2.88 $5,518
Exercisable at December 31, 2017356
 $10.97
 2.88 $5,518
Vested and expected to vest at December 31, 2017356
 $10.97
 2.88 $5,518
Outstanding, December 31, 2021Outstanding, December 31, 2021— $— 0$— 
Exercisable at December 31, 2021Exercisable at December 31, 2021— $— 0$— 
Vested and expected to vest at December 31, 2021Vested and expected to vest at December 31, 2021— $— 0$— 
(1) The aggregate intrinsic value was calculated based on the positive difference between the estimated fair value of the Company’s common stock on December 31, 20172021 of $26.45$34.49 and the exercise price of the underlying SARs.

The Company did not grant SARs in 2017, 20162021, 2020 and 2015.2019. The total intrinsic value of SARs exercised during the years ended December 31, 2021, 2020 and 2019 was $1.0 million, $1.6 million and $11.7 million, respectively.

MSUs


In 2017, 20162018 and 2015,2021, the Company granted MSUs to certain executivesexecutive employees under the 2007 and 2017 Stock Plans. The MSUs are performance-based awards that vest based upon the Company’s relative shareholder return. The actual number of MSUs that will be eligible to vest is based on the total shareholder return of the Company relative to the total shareholder return of the Index over the three year3-year Performance Period. The 2018 MSUs vested on January 10, 2021 and the 2021 MSUs will vest on
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January 1, 2017, January 1, 2018, March 3, 2018, March 1, 2019, March 1, 2020 and October 9, 2020, respectively.31, 2024. The MSUs maximum number of shares issuable upon vesting is 200% of the MSUs initially granted.

The Company did not grant any MSUs in 2020 or 2019. The following table summarizes the Company's MSUs activity for the year ended December 31, 20172021 (number of shares and intrinsic value in thousands):

Number of 
unvested awards
Weighted 
average
grant date fair value
Weighted 
average
remaining 
contractual
term (year)
Unvested at December 31, 2020111 $38.18 
Granted126 56.05 
Vested(111)38.18 
Forfeited— — 
Expired— — 
Unvested at December 31, 2021126 $56.05 2.09
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Number of 
unvested awards
 
Weighted 
average
grant date fair value
 
Weighted 
average
remaining 
contractual
term (year)
 
Aggregate
intrinsic
value (1)
Unvested at December 31, 2016342
 $29.06
    
Granted150
 28.13
    
Exercised(105) 48.32
    
Forfeited
 
    
Expired
 
    
Unvested at December 31, 2017387
 $23.48
 1.37 $10,235
(1) The aggregate intrinsic value was calculated based on the positive difference between the estimatedtotal fair value as of the Company’s common stock onrespective vesting date of the MSUs vested during the years ended December 31, 2017 of $26.452021, 2020 and the grant date fair value of the underlying MSUs.2019 was $10.7 million, $12.7 million and $24.0 million, respectively.

The Company estimates the fair value of MSUs on the date of grant using a Monte Carlo simulation model. The determination of the fair value of the MSUs is affected by the Company's stock price and a number of assumptions including the expected volatilities of the Company's stock and the Index, its risk-free interest rate and expected dividends. The Company's expected volatility at the date of grant was based on the historical volatilities of the Company and the Index over the Performance Period. The Company did not estimate a forfeiture rate for the MSUs due to the limited size, the vesting period and nature of the grantee population and the lack of history of granting this type of award.

Significant assumptions used in the Monte Carlo simulation model for MSUs granted during the yearsyear ended December 31, 2017, 2016 and 20152021 are as follows:
For the Year Ended December 31,
2021
Volatility53.29%
Risk-free interest rate0.22%
Expected award life in years2.97
Dividend yield
 For the Year Ended December 31,
 2017 2016 2015
Volatility45.38% 44.06% 42.06%
Risk-free interest rate1.56% 1.04% 0.89%
Expected option life in years3.07 2.93 2.95
Dividend yield  

The assumptions related to fiscal years 2017 and 2015 are presented on weighted average basis for the various awards granted throughout the period.


Employee stock purchase planStock Purchase Plan


In June 2013, the Board of Directors authorized anThe Company's Employee Stock Purchase Plan ("ESPP") which provides for eligible employees to purchase shares on an after-tax basis in an amount between 1% and 10% of their annual pay: (i) on June 30 of each year at a 5%15% discount of the fair market value of the Company's common stock on January 1 or June 30, whichever is lower, and (ii) on December 31 of each year at a 5%15% discount of the fair market value of the Company's common stock on July 1 or December 31, whichever is lower. An employee may not purchase more than $5,000 in either of the six-month measurement periods described above or more than $10,000 annually. In November 2015,May 2021, the Board of Directors amendedCompany's stockholders approved an amendment to the ESPP plan to increasePlan increasing the discount to 15%aggregate amount of the fair market value of the Company's common stock effective January 1, 2016. The amendment did not change the accounting treatment ofshares available for issuance under the ESPP plan. to 1,000,000. During the year ended December 31, 2017,2021, the Company issued 92,20981,083 shares under the ESPP. As of December 31, 2017, 291,1012021, 493,711 shares remain authorized and available for issuance under the ESPP. As of December 31, 2017,2021, the Company held approximately $0.8$1.4 million on behalf of employees for future purchases under the ESPP, and this amount was recorded in accrued liabilities in the Company's Consolidated Balance Sheet.

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15. Income Taxes
11. Income taxes
The income tax provision (benefit) consisted of the following for the years ended December 31, 2017, 20162021, 2020 and 20152019 (in thousands):
 Year Ended December 31,
202120202019
Current:
Federal$— $— $— 
State and Foreign870 676 624 
870 676 624 
Deferred:
Federal— — — 
State— — — 
Income tax provision$870 $676 $624 
 Year Ended December 31,
 2017 2016 2015
Current:     
Federal$
 $19
 $(51)
State and Foreign669
 402
 621
 669
 421
 570
Deferred:     
Federal(488) 51
 159
State(32) (2) 10
Income tax provision$149
 $470
 $739


The differences between the effective tax rates reflected in the total provision for income taxes and the U.S. federal statutory rate of 34%21% for the years ended December 31, 2017, 20162021, 2020 and 2015,2019, respectively, were as follows (in thousands):
 Year Ended December 31,
202120202019
Provision at the U.S. federal statutory rate$(16,870)$(16,035)$(14,491)
Increase (decrease) resulting from:
State income taxes, net of federal taxes— — 17 
Nondeductible expenses630 482 468 
Statutory to GAAP income adjustment(193)109 (640)
Noncash share-based compensation1,194 (3,268)(570)
Other624 460 (368)
Incremental benefits for tax credits(2,494)(2,391)(990)
Change in tax rate/income subject to lower tax rates571 (2,385)788 
Change related to prior tax years759 (553)4,006 
Change related to US tax reform— — — 
Change in valuation allowance16,649 24,257 12,404 
Income tax provision$870 $676 $624 
 Year Ended December 31,
 2017 2016 2015
Provision at the U.S. federal statutory rate$(26,443) $(25,338) $(22,124)
Increase (decrease) resulting from:     
State income taxes, net of federal taxes18
 3
 74
Nondeductible expenses373
 457
 1,195
Acquisition-related expense245
 (4) (4)
Statutory to GAAP income adjustment(77) (274) 119
Foreign Tax Expense
 2
 350
Noncash share-based compensation(3,405) 604
 2,201
Incremental benefits for tax credits(1,711) (1,663) (1,947)
Change in tax rate/income subject to lower tax rates and other2,625
 49
 (15)
Change related to US tax reform31,359
 
 
Change in valuation allowance(2,835) 26,634
 20,890
Income tax provision$149
 $470
 $739


The Company’s effective tax rate was a provision of 0%(1.1)%, 1%(0.9)% and 1%(0.9)% for the years ended December 31, 2017, 20162021, 2020 and 2015,2019, respectively. During the year ended December 31, 2017,2021, the Company's effective tax rate was impacted primarily by achanges in valuation allowance, foreign taxes and other nondeductible expenses, partially offset by the R&E credit and the tax law changes under the Tax Cuts and Jobs Act.allowance.
On December 22, 2017, the Tax Cuts and Jobs Act was signed into law by the President of the United States and included a broad range of tax reform proposals affecting businesses, including corporate tax rates, business deductions, and international tax provisions. The Tax Cuts and Jobs Act reduced the United States corporate income tax rate to 21% effective January 1, 2018. The Company has remeasured the deferred tax assets as of December 31, 2017 to reflect the tax rate reduction and this resulted in a deferred tax expense of $31.4 million. The tax expense is offset by a release of valuation allowance of $31.4 million resulting in no expense for the year ended December 31, 2017.

The Tax Cuts and Jobs Act imposes a repatriation tax on any accumulated offshore earnings and profit. As of December 31, 2017, the Company has reviewed the offshore earnings and profits and has no additional earnings to repatriate and has provided for no tax. The Company continues to review the changes surrounding the deductibility of business expenses and stock compensation for executives as more guidance is issued.

Although PROS has included what it believes to be a reasonable estimate of the impact of the income tax effects of the Act on the Company’s consolidated financial statements as of December 31, 2017, it should be considered provisional. As the


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Company finalizes certain tax positions and reviews additional guidance available on tax reform, it will be able to conclude whether any further adjustments to current and deferred tax, current tax payable and receivable, and deferred income tax balances are required to the net deferred tax assets as well as to a liability related to the one-time repatriation tax. Any adjustments to these provisional amounts will be reported as a component of income tax expense in the reporting period in which the adjustments are determined, which will occur no later than the fourth quarter of 2018.
The tax effects of temporary differences and other tax attributes that give rise to significant portions of the deferred tax assets and liabilities as of December 31, 20172021 and 20162020 are as follows (in thousands):
 Year Ended December 31,
20212020
Noncurrent deferred taxes:
Property and equipment$(694)$(104)
Noncash share-based compensation3,235 2,878 
Disallowed interest expense9,290 8,174 
Capitalized software(1,534)(2,097)
Amortization1,364 (1,831)
Operating lease right-of-use assets(6,374)(5,645)
Operating lease liabilities10,914 9,833 
R&E tax credit carryforwards14,886 12,620 
Deferred revenue1,879 2,441 
Federal Net Operating Losses ("NOLs")92,960 81,745 
State NOLs3,165 2,697 
State Credits4,157 3,987 
Foreign NOLs11,759 14,090 
Foreign tax credit carryforward2,168 2,168 
Other(223)(93)
Total noncurrent deferred tax assets146,952 130,863 
Less: Valuation allowance(146,832)(130,733)
Total net deferred tax asset$120 $130 
 Year Ended December 31,
 2017 2016
Noncurrent deferred taxes:   
Property and equipment$(847) $(2,114)
Noncash share based compensation6,373
 8,053
State deferred
 242
Capitalized software(1,397) (1,591)
Amortization(5,096) (2,187)
R&E tax credit carryforwards9,340
 6,852
Deferred revenue2,996
2,673
2,265
Federal Net Operating Losses ("NOLs")46,907
 40,671
State NOLs1,050
 1,517
State Credits1,613
 1,348
Foreign NOLs9,057
 10,663
Foreign tax credit carryforward2,521
 1,795
Other1,425
 1,317
Total noncurrent deferred tax assets73,942
 68,831
Less: valuation allowance(74,153) (69,049)
Total noncurrent deferred tax liability(211) (218)
Total net deferred tax liability$(211) $(218)

The net deferred tax liabilityasset is classified as other assets, noncurrent liabilities in the accompanying Consolidated Balance Sheets.

The Company continues to record a valuation allowance against its U.S. Federal, U.S. State, and France net deferred tax balances. This valuation allowance is evaluated periodically and will be reversed partially or in whole if business results and the economic environment have sufficiently improved to support realization of some or all of the Company's deferred tax assets. In performing the analysis throughout 2021, the Company determined that there was no sufficient positive evidence to outweigh the current and historic negative evidence to determine that it was more likely than not that the deferred assets would not be realized. Therefore, the Company continues to have a valuation allowance against net deferred tax assets as of December 31, 2021 and 2020.

The U.S. federal net operating losses, R&E tax credit and U.S. foreign tax credit carryforward amount available to be used in future periods, taking into account the Section 382 annual limitation and current year losses, is approximately $442.9 million, $19.0 million and $2.2 million, respectively. The Company’s net operating losses will begin to expire in 2024, R&E credits will begin to expire in 2031, and foreign tax credits will begin to expire in 2022. The U.S. net operating losses generated after January 1, 2018 have no expiration. Also included in foreign net operating losses are $44.4 million of French carryforwards which have no expiration.

The Company has federal and state net operating loss carryforwards related to past acquisitionscurrent and currentprior year losses.operations and acquisitions. Internal Revenue Code Section 382 ("Section 382") places certain limitations on the annual amount of U.S. net operating loss carryforwards that can be utilized when a change of ownership occurs. The Company believes the past acquisitions were changes in ownership pursuant to Section 382, subjecting federal acquired net operating losses to limitations. According to French tax law, the net operating loss carryforwards are not subject to ownership change limitations.
The federal and foreign net operating loss and R&E tax credit carryforward amount available to be used in future periods, taking into account the 382 annual limitation and current year losses, is approximately $260.1 million and $11.0 million, respectively. The Company’s net operating losses will begin to expire in 2024, R&E credits will begin to expire in 2031, and foreign tax credits will begin to expire in 2022. Also included in net operating losses are $36.2 million of French carryforwards which have no expiration.
As of December 31, 2014, the Company determined it was more likely than not that it would be unable to fully utilize the majority of its U.S. and state deferred tax assets. As a result, the Company had recorded a valuation allowance against those assets to the extent that they cannot be realized through net operating loss carrybacks to prior years. This valuation allowance is evaluated periodically and will be reversed partially or in whole if business results and the economic environment have sufficiently improved to support realization of some or all of the Company's deferred tax assets. In performing the analysis throughout 2017, the Company determined that there was no sufficient positive evidence to outweigh the current and historic negative evidence to determine that it was more likely than not that the deferred assets would not be realized. Therefore, the Company continues to have a valuation allowance against net deferred tax assets as of December 31, 2017 and 2016.
Undistributed earnings of the Company’s foreign subsidiaries are considered permanently reinvested and, accordingly, no provision for U.S. federal or state income taxes or non-U.S. withholding taxes has been provided thereon. The cumulative amount of positive undistributed earnings of the Company’s non-U.S. subsidiaries, if any, was immaterialminimal for the years ended December 31, 20172021 and 2016. The determination of

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the related deferred tax liability, which requires complex analysis of international tax situations related to repatriation, is not practical at this time.2020. The Company is presently investing in international operations located in Europe, North America, the United Arab Emirates, Australia, Hong Kong and Australia.Singapore. The Company is funding the working capital needs
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of its foreign operations through its U.S. operations. In the future, the Company plans to utilize its foreign undistributed earnings, as well as continued funding from its U.S. operations, to support its continued foreign investment.

For the year ended December 31, 2021, the Company had no balance in its reserve for unrecognized tax benefits. The balances for net unrecognized tax benefits for the years ended December 31, 2017, 20162020 and 2015, the Company had $0.2 million, $0.2 million and $0.2 million, respectively, of net unrecognized tax benefits which, if recognized, would impact the Company's effective tax rate.2019 were immaterial. The Company recorded immaterial amounts for interest and penalties to tax expense as of December 31, 2017, 20162020 and 2015,2019, respectively. During 2021, the Company determined that the statute of limitations concluded for specific positions and removed these positions from the uncertain tax positions. The Company believes that it is reasonably possible that therecontinually monitors tax positions and will evaluate if any new positions need to be no change in the unrecognized tax benefits withinadded during the next twelve months.

The Company is not aware of any significantclosed an income tax examinationsaudit in progress at this time.Germany for the calendar tax years 2014-2016.No material taxes arose from the audit. The Company files tax returns in the United StatesU.S. and various state and foreign jurisdictions. The Company ismay be subject to U.S. federal income tax examination for the calendar tax years 2016, 2015 and 20142014-2020 and state and foreign income tax examination for various years depending on the statutes of limitation of those jurisdictions.

The following table sets forth the changes to the Company's unrecognized tax benefit for the year ended December 31, 2017, 20162021, 2020 and 20152019 (in thousands):
 Year Ended December 31,Year Ended December 31,
 2017 2016 2015202120202019
Beginning balance $192
 $192
 $395
Beginning balance$14 $14 $183 
Changes based on tax positions related to prior year 
 
 21
Changes based on tax positions related to prior year— — — 
Changes due to settlement (9) 
 (224)Changes due to settlement(14)— (169)
Ending balance $183
 $192
 $192
Ending balance$— $14 $14 
The table above has been updated to reflect gross tax liability, exclusive of interest and penalties and other offsetting amounts.

12.16. Convertible Senior Notes


The Company issued $143.8 million principal amount of convertible senior notesthe 2019 Notes in December 2014, (the "2019 Notes") and $106.3 million principal amount of convertible senior notesthe 2047 Notes in June 2017, (the "2047 Notes"$143.8 million principal amount of the 2024 Notes in May 2019 and collectively with$150.0 million principal amount of the 2027 Notes in September 2020. As of December 31, 2021 and 2020, there was no principal amount of either the 2019 Notes or the "Notes").2047 Notes outstanding. The interest ratesrate for the 2024 Notes areis fixed at 2.0%1% per annum. Interestannum and interest is payable semi-annually in arrears on June 1May 15 and December 1November 15 of each year, commencing on June 1, 2015November 15, 2019. The interest rate for the 20192027 Notes is fixed at 2.25% per year interest is payable semiannually in arrears in cash on March 15 and September 15 of each year, beginning on March 15, 2021. The effective interest rate related to the amortization of the liability component of the 2024 Notes and on December 1, 2017 for the 2047 Notes.2027 Notes prior to the adoption of ASU 2020-06 was 6.6% and 8.5%, respectively. The 20192024 Notes mature on December 1, 2019,May 15, 2024 and the 2027 Notes mature on September 15, 2027, unless redeemed or converted in accordance with their terms prior to such date. The 2047 Notes mature on June 1, 2047, unless repurchased, redeemed or converted in accordance with their terms prior to such date.


Each $1,000 of principal of the 20192024 Notes will initially be convertible into 29.597215.1394 shares of the Company’s common stock, which is equivalent to an initial conversion price of approximately $33.79$66.05 per share. Each $1,000 of principal amount at maturity of the 20472027 Notes had an issue price of $880, and will initially be convertible into 20.562423.9137 shares of the Company’s common stock, which is equivalent to an initial conversion price of approximately $48.63$41.82 per share. The initial conversion price for each of the Notes is subject to adjustment upon the occurrence of certain specified events. An amount equal to the difference between the issue price and the principal amount at maturity will accrete to the 2047 Notes in accordance with the schedule set forth in the 2047 Notes. The issue price plus such accreted amount of the 2047 Notes is referred to herein as the “accreted principal amount.” On June 1, 2022, the accreted principal amount will accrete to 100% of the principal amount at maturity.


The Notes are each general unsecured obligations and rank senior in right of payment to all of the Company's indebtedness that is expressly subordinated in right of payment to the Notes, rank equally in right of payment with all of the Company's existing and future liabilities that are not so subordinated, are effectively junior to any of the Company's secured indebtedness to the extent of the value of the assets securing such indebtedness and are structurally subordinated to all indebtedness and other liabilities of the Company's subsidiaries (including trade payables but excluding intercompany obligations owed to the Company or its subsidiaries).


On or after September 1, 2019February 15, 2024 and June 15, 2027, respectively, to the close of business on the second scheduled trading day immediately preceding the maturity date, holders may convert all or any portion of their 20192024 and 2027 Notes, respectively, regardless of the contingent conversion conditions described herein. Upon conversion, the Company will pay or deliver cash, shares of its common stock or a combination of cash and shares of its common stock, at its election, as described in the indenture governing the 2019 Notes.

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indenture governing the 2024 and 2027 Notes.

On or before June 1, 2021, and subject to the satisfaction of certain conditions, the Company is entitled to elect to redeem all or any portion of the 2047 Notes at a redemption price equal to 100% of the accreted principal amount of the 2047 Notes, plus accrued and unpaid interest to, but excluding, the redemption date, if the daily volume weighted average price of the Company’s common stock is greater than or equal to 130% of the conversion price for at least 20 trading days during any 30 consecutive trading day period. After June 1, 2021, the Company will be entitled to elect to redeem all or any portion of the 2047 Notes (without regard to the price of the Company’s common stock) at a redemption price equal to the then current accreted principal amount of the 2047 Notes, plus accrued and unpaid interest to, but excluding, the redemption date.


Holders may convert their 20192024 and 2027 Notes at their option at any time prior to the close of business on the business day immediately preceding September 1, 2019February 15, 2024 and June 15, 2027, respectively, only under the following circumstances:


during the five consecutive business day period immediately following any five consecutive trading day period (the "Measurement Period") in which the trading price per 2024 and 2027 Note, respectively, for each day of that Measurement Period was less than 98% of the product of the last reported sale price of the Company's common stock and the conversion rate on each such day;
during any calendar quarter commencing after the calendar quarter ending on MarchJune 30, 2019 and December 31, 2015,2020, respectively, if the last reported sale price of the common stock for at least 20 or more trading days (whether or not consecutive) duringin a period of 30 consecutive trading days ending on the last trading day of the immediately preceding calendar quarter is greater than or equal to 130% of the conversion price on each applicable trading day; or
during the five consecutive business day period immediately following any five consecutive trading day period in which the trading price per $1,000 principal amount of 2019 Notes for each trading day of the measurement period was less than 98% of the product of the last reported sale price of the Company's common stock and the conversion rate on each such trading day; or
upon the occurrence of specified corporate events.

Holders may convert their 2047 Notes at their option on any day prior to the close of business on the business day immediately preceding March 1, 2047 under the following circumstances:

during any calendar quarter commencing after the calendar quarter ending September 30, 2017, if the last reported sale price of the Company's common stock for 20 or more trading days (whether or not consecutive) in a period of 30 consecutive trading days ending on the last trading day of the immediately preceding calendar quarter exceeds 130% of the applicable conversion price in effect on each such trading day;
during the five consecutive business day period immediately following any five consecutive trading day period (the "Measurement Period") in which the trading price per 2047 Note for each day of that Measurement Period was less than 98% of the product of the last reported sale price of the Company's common stock and the conversion rate on each such day; or
upon the occurrence of specified corporate events.

The 2047 Notes will also be convertible, regardless of the foregoing circumstances, at any time from, and including, March 1, 2047 until the close of business on the second scheduled trading day immediately preceding the applicable maturity date. Each holder of the 2047 Notes has the right to require the Company to repurchase for cash all or any portion of such holder's 2047 Notes on June 1, 2022 at a price per $1,000 principal amount of the 2047 Notes equal to the accreted principal amount at maturity plus accrued and unpaid interest to, but excluding, the repurchase date.


If a fundamental change (as defined in the relevant indenture governing the applicable series of Notes) occurs prior to the maturity date, holders of each of the 2019 Notes and 2047 Notes may require the Company to repurchase all or a portion of their notes for cash at a repurchase price equal to 100% of the principal amount at maturity of the Notes, plus any accrued and unpaid interest to, but excluding, the repurchase date. If such a fundamental change occurs prior to June 1, 2022, holders of the 2047 Notes may also require the Company to repurchase all or a portion of their notes for cash at a repurchase price equal to the then current accreted principal amount of the Notes, plus any accrued and unpaid interest to, but excluding, the repurchase date. In addition, if specific corporate events occur prior to the applicable maturity date, the Company will be required to increase the conversion rate for holders who elect to convert their notes in certain circumstances. Holders who convert their 2047 Notes in connection with a Make-Whole Fundamental Change (as defined in the indenture governing the 2047 Notes) or in connection with a redemption of such 2047 Notes on or prior to June 1, 2021 will, under certain circumstances, be entitled to a make-whole premium in the form of an increase in the conversion rate determined by reference to a make-whole table set forth in such indenture.

As of December 31, 2017, the 2019 Notes and the 2047 Notes are not yet convertible.


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In accordance with accounting guidance on embedded conversion features at the time of the Notes issuance, the Company valued and bifurcated the conversion options associated with each of the 2019 Notes and 2047 Notes from the respective host debt instrument, which is referred to as debt discount, and recorded the conversion option of each of the Notes in stockholders’ equity. The equity component for each Note is not remeasured as long as such Note continues to meetat the conditions for equity classification.

In accounting for the transaction costs for eachtime of the notes issuance of the Notes.

Effective January 1, 2021, the Company early adopted ASU 2020-06, Debt - Debt with Conversion and Other Options and Derivatives and Hedging - Contracts in an Entity's Own Equity. Upon adoption of the new standard, the Company removed the debt discount and adjusted the debt issuance cost which was previously allocated the costs incurred tobetween the liability and the equity componentscomponent, resulting in proportionan increase of $68.8 million to convertible debt, net. In addition, the Company recorded a reduction to additional paid-in capital of $80.1 million related to the allocationequity conversion component of the outstanding convertible notes which was previously separated and recorded in equity. The net cumulative impact of the adoption of the standard was recorded as a decrease to accumulated deficit.

In May 2019, in accordance with the Exchange Transactions, the Company used a portion of the net proceeds from issuanceof the offering of the 2024 Notes to the liabilityexchange and equity components. Issuance costs attributable to the liability component, totaling $4.3retire approximately $122.1 million forin aggregate principal of the 2019 Notes for an aggregate cash consideration of $76.0 million and $2.7approximately 2.2 million forshares of the Company's common stock. The Company recorded a $2.3 million loss on debt extinguishment related to the Exchange Transactions. The loss on extinguishment is included in the other (expense) income, net in the Consolidated Statements of Comprehensive Income (Loss). In the fourth quarter of 2019, at maturity, the Company settled the remaining principal of the 2019 Notes in cash and distributed approximately 0.3 million shares of its common stock to the notes holders, which represented the conversion value in excess of the principal amount.

In August 2019, the Company issued a notice of redemption to the holders of its outstanding 2047 Notes and during the third and fourth quarter of 2019, the Company converted the entire aggregate principal of $106.3 million of the 2047 Notes are being amortized to expense over the expected lifeand delivered approximately 2.3 million shares of each notes using the effective interest method. Issuance costs attributable to the equity componentits common stock upon conversion. The Company recorded a $3.4 million loss on debt extinguishment related to the conversion option, totaling $1.2 million for the 2019 Notes and $0.3 million for the 2047 Notes, were netted with the equity component in stockholders' equity.
Redemption. The Notes consist of the following (in thousands):
  December 31, 2017 December 31, 2016
Liability component:    
Principal $250,000
 $143,750
Less: debt discount, net of amortization (36,797) (21,451)
Net carrying amount $213,203
 $122,299
     
Equity component (1)
 $37,560
 $28,714
(1) Recorded within additional paid-in capitalloss on extinguishment is included in the consolidated balance sheet. Asother (expense) income, net in the Consolidated Statements of December 31, 2017, it included $28.7 million and $8.8 million related to the 2019 Notes and the 2047 Notes, respectively, net of $1.2 million and $0.3 million issuance cost in equity, respectively.Comprehensive Income (Loss).

The following table sets forth total interest expense recognized related to the Notes (in thousands):
  Year Ended December 31, 2017 Year Ended December 31, 2016
2.0% coupon $3,991
 $2,880
Amortization of debt issuance costs 1,127
 831
Amortization of debt discount 8,100
 5,608
Total $13,218
 $9,319

As of December 31, 20172021, the 2024 and 2027 Notes are not yet convertible, and their remaining life is approximately 28 months and 68 months, respectively.
As of December 31, 2016,2021 and 2020, the fair value of the principal amount of the Notes was $246.6$299.4 million and $141.1$363.8 million, respectively. The estimated fair value was determined based on inputs that are observable in the market or that could be derived from, or corroborated with, observable market data, including the Company's stock price and interest rates, which represents level 2 in the fair value hierarchy.


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The Notes consist of the following (in thousands):
December 31, 2021December 31, 2020
Liability component:
Principal$293,750 $293,750 
Less: debt discount and issuance cost, net of amortization(5,463)(75,722)
Net carrying amount$288,287 $218,028 
Equity component (1)
$— $80,098 
(1) Recorded within additional paid-in capital in the Consolidated Balance Sheet. As of December 31, 2017,2020, it included $32.9 million and $47.2 million related to the remaining life of the 20192024 Notes and 2027 Notes, respectively, net of $1.1 million and $1.3 million issuance cost in equity.

The following table sets forth total interest expense recognized related to the 2047 Notes is approximately 23 months and 53 months, respectively.(in thousands):

Year Ended December 31,
202120202019
Coupon$4,813 $2,422 $3,691 
Amortization of debt issuance costs1,491 733 1,157 
Amortization of debt discount— 7,970 9,917 
Total$6,304 $11,125 $14,765 

Note Hedge and Warrant Transactions


Concurrently with the offering of the 2019 Notes, the Company entered into separate convertible note hedge (the "Note Hedge"Hedges") and warrant (the "Warrant""Warrants") transactions. Taken together, the purchase of the Note HedgeHedges and the sale of the Warrant areWarrants were intended to offset any actual dilution from the conversion of the 2019 Notes and to effectively increase the overall conversion price of the 2019 Notes from $33.79 to $45.48 per share. The total cost of the Note Hedge transactionHedges was $29.4 million. The Company received $17.1 million in cash proceeds from the sale of the Warrant.
Pursuant to theWarrants. The Warrants if the average market value per share of the Company's common stock for the reporting period, as measured under the Warrant, exceeds the strike price of the Warrant, the Warrant will have a dilutive effect on the Company's earnings per share. Holders of the 2019 Notes and Note Hedge will not have any rights with respect to the Warrant, as the Note Hedge is not part of the 2019 Notes or the Warrant. The Warrant iswere not part of the 2019 Notes or Note Hedge.Hedges. Both the Note HedgeHedges and WarrantWarrants have been accounted for as part of additional paid-in capital.


In May 2019, in connection with the Exchange Transactions, the Company entered into certain note hedge termination agreements (the “Note Hedge Termination Agreements”) and warrant termination agreements (the “Warrant Termination Agreements”). The Note Hedge Termination Agreements terminated certain of the Note Hedges, and the Warrant Termination Agreements terminated certain of the Warrants. The Company received cash proceeds of $64.8 million related to the Note Hedge Termination Agreements, and paid $45.2 million related to the Warrant Termination Agreements.

During the fourth quarter 2019, the Company received approximately 0.3 million shares of its common stock from the exercise of the remaining Note Hedges related to the 2019 Notes. These shares were recorded as treasury stock, at cost. The remaining warrants expired in August 2020.

Capped Call Transactions

In May 2019 and in September 2020, in connection with the offering of the 2024 and 2027 Notes, respectively, the Company entered into privately negotiated capped call transactions (collectively, the "Capped Call") with certain option counterparties. The Capped Call transactions cover, subject to customary anti-dilution adjustments, the number of shares of the Company’s common stock initially underlying the Notes, at a strike price that corresponds to the initial conversion price of the Notes, also subject to adjustment, and are exercisable upon conversion of the Notes. The Capped Call transactions are intended to reduce potential dilution to the Company’s common stock and/or offset any cash payments the Company will be required to make in excess of the principal amounts upon any conversion of Notes, and to effectively increase the overall conversion price of the 2024 Notes from $66.05 to $101.62 per share and for the 2027 Notes from $41.82 to $78.90 per share. As the Capped Call transactions meet certain accounting criteria, they are recorded in stockholders’ equity and are not accounted for as derivatives. The cost of the Capped Call was $16.4 million and $25.3 million for the 2024 and 2027 Notes, respectively, and was recorded as part of additional paid-in capital.
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13.17. Credit Facility

In January 2017,July 2012, the Company, through its wholly owned subsidiary PROS, Inc., entered into an amendmenta secured Revolver with a bank lender with a borrowing capacity of up to extend its $50 million, secured Credit Agreement (the "Revolver") with the lenders party thereto and Wells Fargo Bank, National Association as agent for the lenders party thereto.
The Revolver is for a five year term expiring in July 2022, with interest paid at the end of the applicable one month, three month or six month interest period at a rate per annum equal to LIBOR plus an applicable margin of 1.5% to 2.25% or the Federal Funds Rate plus an applicable margin of 1.5% to 2.25%. As of December 31, 2021, the Company had no outstanding borrowings under the Revolver, which expires in March 2022.

Borrowings under the Revolver are collateralized by a first priority interest in and lien on all of the Company's material assets.
The Revolver contains affirmative and negative covenants, including covenants which restrict the ability of the Company to, among other things, create liens, incur additional indebtedness and engage in certain other transactions, in each case subject to certain exclusions. In addition, the Revolver contains certain financial covenants which become effective in the event the Company's liquidity falls below $50 million or upon the occurrence of an event of default. As of December 31, 2017,2021, the Company was in compliance with all financial covenants in the Revolver.

As of both December 31, 20172021 and 2016, $0.22020, $0.1 million and less than $0.1 million, respectively, of unamortized debt issuance costs related to the Revolver is included in prepaid and other current assets and other long-term assets, noncurrent in the consolidated balance sheets, respectively.Consolidated Balance Sheets. For the years ended December 31, 20172021, 2020 and 2016,2019, the Company recorded an immaterial amount of amortization of debt issuance cost which is included in Other Expense,other income (expense), net in the Consolidated Statements of Comprehensive Income (Loss).
As of December 31, 2017, the Company had no outstanding borrowings under the Revolver.

14.18. Commitments and contingenciesContingencies
Litigation
InThe Company is involved in various legal proceedings, claims and litigation which arise in the ordinary course of the Company’s business,business. The Company makes a provision for a liability relating to legal matters when it is both probable that a liability has been incurred and the Company regularly becomes involved in contractamount of the loss can be reasonably estimated. These provisions are reviewed at least quarterly and adjusted to reflect the impacts of negotiations, settlements, rulings, advice of legal counsel and other negotiationsinformation and in more limited circumstances, becomes involved in legal proceedings, claims and litigation. The outcomes of these matters are inherently unpredictable.events pertaining to a particular matter. The Company is not currently involved in any outstanding litigation that it believes, individually or in the aggregate, will have a material adverse effect on its business, financial condition, results of operations or cash flows.


Purchase commitmentsCommitments


In the ordinary course of business, the Company enters ininto various purchase commitments for goods and services.


In June 2017,November 2021, the Company entered ininto a noncancellablenoncancelable agreement with a computing infrastructure vendor that amended the existing agreement dated March 2019. The amended agreement has purchase commitments of $175 million remaining as of December 31, 2021, and expires on June 30, 2020.in November 2026.

In July 2021, the Company entered into a noncancelable agreement for data subscription services with a five-year term. The purchase commitment as of December 31, 20172021 was $19.7$4.6 million for and the remaining period under the three-year agreement.agreement expires in June 2026.

Indemnification

The Company’s software agreements generally include certain provisions for indemnifying customers against liabilities if the Company’s software solutions infringe a third party’s intellectual property rights. To date, the Company has not incurred any losses as a result of such indemnifications and has not accrued any liabilities related to such obligations in the Company’s Consolidated Financial Statements.
Lease commitments
19. Segment and Geographic Information

The Company leases office space and office equipment under non-cancellable operating leases that expire at various dates. The Company incurred approximately $3.9 million, $4.1 million and $3.5 million of total rent expense for the years ended December 31, 2017, 2016 and 2015, respectively. As of December 31, 2017, the future minimum lease commitments related to lease agreements wereoperates as follows:

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Table of Contents

Year Ending December 31, Amount
2018 $3,674
2019 2,964
2020 1,479
2021 969
2022 683
2023 and thereafter 45
Total minimum lease payments $9,814
The Company's headquarters are located in Houston, Texas, where it leases approximately 98,000 square feet of office space. In June 2016, the Company entered intoone segment with a fifth amendment to this corporate office lease (the "Fifth Lease Amendment"). The Fifth Lease Amendment, among other things, provides for a three year extension, until October 31, 2019, unless earlier terminated or extended pursuant to the terms of the lease. The Company also has smaller regional offices, including in London, England; Toulouse, France; San Francisco, California; and Sofia, Bulgaria. The Company leases approximately 3,000 square feet of office space in London, approximately 14,000 square feet of space in Toulouse, approximately 6,600 of space in San Francisco, and approximately 23,000 square feet of space in Sofia.

As a result of the Vayant acquisition in August 2017, the Company assumed an operating lease in Sofia, Bulgaria that expires in early 2018. In August 2017, the Company entered into a new operating lease in Sofia to replace the expiring Sofia lease. The new lease expires in January 2023.
The Company had no capital leases at December 31, 2017 and 2016.
15. Segment and geographic information
single reporting unit. Operating segments are the components of an enterprise about whichwhere separate financial information is available that is evaluated on a regular basisregularly by the chief operating decision-maker, ("CODM")who is the Company's Chief Executive Officer, in deciding how to allocate resources to an individual segment and in assessing performance of the segment. The Company’s CODM is its CEO, who reviews financial information presented on a consolidated basis for purposes of allocating resources and evaluating financial performance. The Company sells its pricingCompany's chief operating decision maker allocates resources and revenue management software to customers in multiple industries and geographies, but has no segment managers who are held accountable for operations, operating results or components belowassesses performance based upon discrete financial information at the consolidated unit level.  The company does not allocate costs at a level that would give segment managers the ability to meaningfully evaluate financial performance below the level presented to the CODM. Therefore, the Company believes that it operates in one segment and has a single reporting unit.

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Table of Contents
Revenue by geographyGeography

The Company presents financial information on a consolidated basis and does not assess the profitability of its geographic regions. Accordingly, the Company does not attempt to comprehensively assign or allocate costs to these regions and does not produce reports for, or measure the performance of, its geographic regions based on any asset-based metrics.

International revenue for the years ended December 31, 2017, 20162021, 2020 and 2015,2019, amounted to approximately $105.7$162.5 million, $96.5$170.1 million and $104.5$164.4 million, respectively, representing 63%65%, 63%67% and 62%66%, respectively, of annual revenue.

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Table of Contents

The following geographic information is presented for the yearsyears ended December 31, 2017, 20162021, 2020 and 2015.2019. The Company categorizes geographic revenues based on the location of the customer’s headquarters.
 Year Ended December 31,
 202120202019
 RevenuePercentRevenuePercentRevenuePercent
The Americas:
United States of America$88,892 35 %$82,299 32 %$85,963 34 %
Other21,349 %25,123 10 %29,129 12 %
Subtotal110,241 44 %107,422 42 %115,092 46 %
Europe76,484 30 %74,936 30 %73,914 30 %
Asia Pacific41,234 16 %47,416 19 %43,908 18 %
The Middle East21,962 %21,825 %16,170 %
Africa1,502 %825 — %1,250 — %
Total revenue$251,423 100 %$252,424 100 %$250,334 100 %
 Year Ended December 31,
 2017 2016 2015
 Revenue Percent Revenue Percent Revenue Percent
The Americas:           
United States of America$63,097
 37% $56,774
 37% $63,754
 38%
Other13,645
 8% 9,335
 6% 10,680
 6%
Subtotal76,742
 45% 66,109
 43% 74,434
 44%
Europe51,273
 30% 44,655
 29% 47,514
 28%
Asia Pacific26,528
 16% 30,457
 20% 30,110
 18%
The Middle East11,437
 7% 10,567
 7% 14,198
 8%
Africa2,836
 2% 1,488
 1% 1,990
 1%
Total revenue$168,816
 100% $153,276
 100% $168,246
 100%
16.20. Concentrations of Credit Risk

The Company’s financial instruments that are exposed to concentrations of credit risk
consist primarily of cash and cash equivalents, marketable securities and trade accounts receivable. The Company's deposits exceed federally insured limits. For the yearsyear ended December 31, 2017, 2016 and 2015,2021, no customer accounted for 10% or more of revenue.trade accounts receivables. For the yearyears ended December 31, 2017,2021, 2020 and 2019, no single customer accounted for 10% or more of accounts receivables, net and unbilled.revenue.
The Company’s cash and cash equivalents and short-term investments on deposit with any one party and at any point in time may exceed federally insured limits. To date, the Company has not incurred any losses in connection with short-term investments.
21. Related-Party Transactions
17. Related-party transactions
The Company currently has employment agreements with its executive officers. TheIn the event of termination of employment other than for cause, the employment agreements provide forseparation benefits, including twelve to eighteen months of salary, upon termination without cause or, in some cases, for good reason andas well as the vesting of certain stock options or other equity awards.
18.22. Employee retirement savings planRetirement Savings Plan

The Company sponsorshas a 401(k) savings plan ("401(k) Plan"). The 401(k) Plan is available to substantiallyfor all United States employees and is designed to provide eligible employees with an opportunity to make regular contributions to a long-term investment and savings program.in the United States. Historically, the Company’s matching contribution is defined as has been 50% of the first 6% of employee contributions, and the Company may also make discretionary contributions. TheAs of January 1, 2020, the Company increased the matching contributions to be 50% of the first 8% of employee contributions and the Company may also make discretionary contributions. Matching contributions by the Company in 2017, 20162021, 2020 and 20152019 totaled approximately $2.0$3.5 million $1.9, $4.3 million and $1.8$2.5 million,, respectively.
19. Quarterly results (Unaudited)
The following table presents certain unaudited quarterly financial data for the years ended December 31, 2017 and 2016. This information has been prepared on the same basis as the accompanying Consolidated Financial Statements and all necessary adjustments have been included in the amounts below to state fairly the selected quarterly information when read in conjunction with the accompanying Consolidated Financial Statements and Notes thereto.
 Quarter Ended
 
December 31,
2017
 
September 30,
2017
 
June 30,
2017
 
March 31,
2017
Total revenue$46,344
 $41,937
 $40,406
 $40,129
Gross profit$28,197
 $24,213
 $24,320
 $23,520
Loss from operations$(12,815) $(17,750) $(16,710) $(17,668)
Net loss attributable to PROS Holdings, Inc.$(16,980) $(21,226) $(19,513) $(20,207)
Net loss attributable to common stockholders per share:       
Basic$(0.53) $(0.67) $(0.62) $(0.65)
Diluted$(0.53) $(0.67) $(0.62) $(0.65)

 


F-35
35

Table of Contents

 Quarter Ended
 December 31,
2016
 September 30,
2016
 June 30,
2016
 March 31,
2016
Total revenue$39,926
 $38,384
 $37,038
 $37,928
Gross profit$23,974
 $22,742
 $20,990
 $22,217
Loss from operations$(16,258) $(13,116) $(18,050) $(17,974)
Net loss attributable to PROS Holdings, Inc.$(18,513) $(15,708) $(20,527) $(20,477)
Net loss attributable to common stockholders per share:       
Basic$(0.61) $(0.52) $(0.68) $(0.68)
Diluted$(0.61) $(0.52) $(0.68) $(0.68)


F-36

Table of Contents

Schedule II
Valuation and Qualifying Accounts
 
 
Balance at
beginning
of period
 
Additions
charged to
costs and
expenses
 Deductions (1) Other (2) 
Balance at
end of
period
Allowance for doubtful accounts         
2017$760
 $
 $
 $
 $760
2016$586
 $887
 $(713) $
 $760
2015$868
 $319
 $(601) $
 $586
Valuation allowance         
2017$69,049
 $5,872
 $
 $(768) $74,153
2016$44,321
 $26,634
 $
 $(1,906) $69,049
2015$24,027
 $20,890
 $
 $(596) $44,321
Balance at
beginning
of period
Additions
charged to
costs and
expenses
Deductions (1)Other (2)Balance at
end of
period
Allowance for doubtful accounts
2021$4,122 $161 $(3,077)$— $1,206 
2020$214 $5,870 $(1,962)$— $4,122 
2019$978 $— $(760)$(4)$214 
Valuation allowance
2021$130,733 $16,649 $— $(550)$146,832 
2020$106,476 $24,375 $— $(118)$130,733 
2019$94,231 $12,404 $— $(159)$106,476 
(1) Deductions column represents the reversal of additions previously charged to costs and expenses and uncollectible accounts written off, net of recoveries.
(2) Other column represents the cumulative translation adjustment impact on the valuation allowance.

36
F-37

Table of Contents

Exhibit Index
ExhibitProvidedIncorporated by Reference
No.DescriptionHerewithFormFiling Date
2.18-K11/30/2021
3.1S-1/A6/15/2007
3.28-K4/29/2020
4.1S-1/A6/11/2007
4.28-K5/7/2019
4.38-K5/7/2019
4.48-K9/16/2020
4.58-K9/16/2020
4.610-K2/19/2020
10.1+DEF-14A4/2/2021
10.2+10-K2/12/2021
10.3+10-Q8/3/2017
10.4+10-Q8/3/2017
10.5+10-Q8/3/2017
10.6+10-Q8/3/2017
10.7+10-K2/12/2021
10.8+X
10.9+10-Q8/3/2017
10.10+8-K1/18/2019
10.11+DEF-14A4/2/2021
10.128-K12/4/2018
10.13+8-K12/4/2018
10.14+8-K12/4/2018
10.15+8-K5/13/2020
10.16+8-K11/8/2019
10.17+10-K2/15/2017
10.188-K7/9/2012
10.18.18-K5/2/2019
10.18.210-K2/12/2021
10.18.310-K2/12/2021
10.18.410-K2/12/2021
10.198-K5/7/2019
10.208-K5/7/2019
10.218-K9/16/2020
21.1X
23.1X
24.1*X
31.1X
31.2X
32.1**X
Exhibit No.Description
101.INSXBRL Instance Document.
101.SCHXBRL Taxonomy Extension Schema Document.
101.CALXBRL Taxonomy Extension Calculation Linkbase Document.
101.DEFXBRL Taxonomy Extension Definition Linkbase Document.
101.LABXBRL Taxonomy Extension Label Linkbase Document.
101.PREXBRL Taxonomy Extension Presentation Linkbase Document.
*
Reference is made to page F-39 of this Annual Report on Form 10-K.
**This certification shall not be deemed "filed" for purposes of Section 18 of the Securities Act of 1934, or otherwise subject to the liability of that Section, nor shall it be deemed to be incorporated by reference into any filing under the Securities Act of 1933 or the Securities Exchange Act of 1934.
+Indicates a management contract or compensatory plan or arrangement.


37

Table of Contents
Item 16.Form 10-K summary


Registrants may voluntarily include a summary of information required by Form 10-K under this Item 16. The Registrant has elected not to include such summary information.

38

Table of Contents
Signatures
Pursuant to the requirements of Section 13 or 15(d) of the Exchange Act, the Registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized, on February 15, 2018.18, 2022.
 
PROS Holdings, Inc.
PROS Holdings, Inc.By:
By:/s/ Andres Reiner
Andres Reiner
President and Chief Executive Officer

KNOW BY THESE PRESENT, that each person whose signature appears below constitutes and appoints each of Andres Reiner and Stefan Schulz, his attorney-in-fact, with the power of substitution, for him in any and all capacities, to sign any amendments to this report on Form 10-K and to file the same, with exhibits thereto and other documents in connection therewith, with the Securities and Exchange Commission, hereby ratifying and confirming all that each of the attorney-in-fact, or his substitute or substitutes, may do or cause to be done by virtue hereof.

Pursuant to the requirement of the Securities Exchange Act of 1934, this report has been signed below by the following persons on behalf of the Registrant and in the capacities and on the dates indicated.
 
SignaturesTitleDate
/s/ Andres Reiner
President, Chief Executive Officer, and Director
(Principal Executive Officer)
February 15, 2018
Andres Reiner
/s/ Stefan Schulz
Executive Vice President and Chief Financial Officer
(Principal Accounting Officer)
February 15, 2018
Stefan Schulz
/s/ William RussellChairman of the BoardFebruary 15, 2018
William Russell
/s/ Ellen KeszlerDirectorFebruary 15, 2018
Ellen Keszler
/s/ Greg B. PetersenDirectorFebruary 15, 2018
Greg B. Petersen
/s/ Leslie J. RechanDirectorFebruary 15, 2018
Leslie J. Rechan
/s/ Timothy V. WilliamsDirectorFebruary 15, 2018
Timothy V. Williams
/s/ Mariette M. WoestemeyerDirectorFebruary 15, 2018
Mariette M. Woestemeyer
/s/ Ronald F. WoestemeyerDirectorFebruary 15, 2018
Ronald Woestemeyer

F-38

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Exhibit Index
SignaturesTitleProvidedIncorporated by ReferenceDate
Exhibit No.DescriptionHerewithFormFiling Date
/s/ Andres Reiner
3.1S-1/A6/15/2007
3.28-K8/21/2013
4.1S-1/A6/11/2007
4.28-K12/10/2014
4.38-K12/10/2014
4.48-K6/22/2017
10.1+S-14/4/2007
10.2+S-1/A6/11/2007
10.3+10-K2/22/2013
10.4+10-K2/22/2013
10.5+10-K2/22/2013
10.10+10-Q5/2/2013
10.11+10-K2/15/2017
10.12+10-Q8/3/2017
10.13+10-Q8/3/2017
10.14+10-Q8/3/2017
10.15+10-Q8/3/2017
10.16+10-Q8/3/2017
10.17+10-Q8/3/2017
10.18+S-82/24/2014
10.19+S-82/24/2014
10.20+S-82/24/2014
10.21+S-82/24/2014
10.22+8-K9/12/2016
10.23+8-K6/7/2013
10.24+S-14/4/2007
10.24.1+S-14/4/2007
10.25+S-1/A6/11/2007
10.26S-14/7/2007
10.26.1S-14/7/2007
10.26.210-K2/22/2013
10.26.38-K8/3/2011
10.26.410-K2/22/2013
10.26.58-K6/14/2016
10.27+10-Q5/2/2013
10.28+8-K1/20/2015
10.29+8-K3/5/2015
10.30+8-K10/6/2017
10.31+8-K10/10/2017
10.32+8-K8/21/2013
10.33+10-K2/15/2017
10.348-K10/24/2013
10.358-K12/16/2013
10.368-K8/3/2017
10.378-K7/9/2012
10.37.18-K12/5/2014
10.37.28-K2/2/2017
10.37.38-K6/16/2017
10.388-K12/10/2014
10.398-K12/10/2014
10.408-K12/10/2014
10.418-K12/10/2014
10.428-K12/10/2014
10.438-K12/10/2014
10.448-K12/10/2014
10.458-K12/10/2014
10.468-K12/10/2014
10.478-K6/21/2017
21.1X
23.1X
24.1*X
31.1X
31.2X
32.1**February 18, U.S.C. Section 1350.X2022
Andres Reiner
Exhibit No.Description
101.INSXBRL Instance Document.
101.SCHXBRL Taxonomy Extension Schema Document.
101.CALXBRL Taxonomy Extension Calculation Linkbase Document.
101.DEFXBRL Taxonomy Extension Definition Linkbase Document.
101.LABXBRL Taxonomy Extension Label Linkbase Document.
101.PREXBRL Taxonomy Extension Presentation Linkbase Document.
*Reference is made to page F-38 of this Annual Report on Form 10-K.
**/s/ Stefan SchulzThis certification shall not be deemed "filed" for purposes of SectionExecutive Vice President and Chief Financial Officer
(Principal Financial Officer)
February 18, 2022
Stefan Schulz
/s/ Scott CookSenior Vice President and Chief Accounting Officer (Principal Accounting Officer)February 18, 2022
Scott Cook
/s/ William RussellChairman of the Securities Act of 1934, or otherwise subject to the liability of that Section, nor shall it be deemed to be incorporated by reference into any filing under the Securities Act of 1933 or the Securities Exchange Act of 1934.BoardFebruary 18, 2022
+William RussellIndicates a management contract or compensatory plan or arrangement.
/s/ Carlos DominguezDirectorFebruary 18, 2022
Carlos Dominguez
/s/ Raja HammoudDirectorFebruary 18, 2022
Raja Hammoud
/s/ Leland T. JourdanDirectorFebruary 18, 2022
Leland T. Jourdan
/s/ Catherine LesjakDirectorFebruary 18, 2022
Catherine Lesjak
/s/ Greg B. PetersenDirectorFebruary 18, 2022
Greg B. Petersen
/s/ Timothy V. WilliamsDirectorFebruary 18, 2022
Timothy V. Williams
/s/ Mariette M. WoestemeyerDirectorFebruary 18, 2022
Mariette M. Woestemeyer



F-3939