UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, DC 20549


FORM 10-K


(Mark One)

x

Annual report pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934


For the fiscal year ended December 31, 2011
January 3, 2015

OR

¨

Transition report pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934

For the transition period fromto 

Commission file number: 001-32320


BUILD-A-BEAR WORKSHOP, INC.

(Exact Name of Registrant as Specified in Its Charter)


Delaware

43-1883836

(State or Other Jurisdiction of

Incorporation or Organization)

(I.R.S. Employer

Identification No.)

1954 Innerbelt Business Center Drive

St. Louis, Missouri

63114

(Address of Principal Executive Offices)

(Zip Code)

(314) 423-8000

(Registrant’s Telephone Number, Including Area Code)


Securities registered pursuant to Section 12(b) of the Act:

Title of Each Class

 

Name of Each Exchange on Which Registered

Common Stock, par value $0.01 per share

 

New York Stock Exchange

Securities registered pursuant to Section 12(g) of the Act: None


Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act.    ¨  Yes     x  No

Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act.    ¨  Yes     x  No

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.    x  Yes     ¨  No

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive dataData File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files).   x  Yes     ¨  No

Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K (§229.405) is not contained herein, and will not be contained, to the best of registrant’s knowledge, in definitive proxy or information statements incorporated by reference in Part III of this Form 10-K or any amendment to this Form 10-K.  x

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See the definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act. (Check one):

Large accelerated filer  ¨     Accelerated filer  x      Non-accelerated filer  ¨        Smaller reporting company  ¨

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Act).    ¨  Yes    x   No

There is no non-voting common equity. The aggregate market value of the common stock held by nonaffiliates (based upon the closing price of $6.33$12.54 for the shares on the New York Stock Exchange on July 1, 2011)June 27, 2014) was $87,573,917$164,615,013 as of July 2, 2011.

June 28, 2014.

As of March 12, 2012,13, 2015, there were 17,394,45717,412,152 issued and outstanding shares of the registrant’s common stock.

DOCUMENTS INCORPORATED BY REFERENCE

Portions of the registrant’s Proxy Statement for its May 10, 201214, 2015 Annual Meeting are incorporated herein by reference.



 

 

BUILD-A-BEAR WORKSHOP, INC.

INDEX TO FORM 10-K

 

Page

Forward-Looking Statements

1

Part I

Item 1.

Business

2

Item 1A.

Risk Factors

94

Item 1B.

Unresolved Staff Comments

1612

Item 2.

Properties

1612

Item 3.

Legal Proceedings

1812

Item 4.

Mine Safety Disclosure

1812

Part II

Item 5.

Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities

1913

Item 6.

Selected Financial Data

2216

Item 7.

Management’s Discussion and Analysis of Financial Condition and Results of Operations

2418

Item 7A.

Quantitative and Qualitative Disclosures About Market Risk

3932

Item 8.

Financial Statements and Supplementary Data

3932

Item 9.

Changes in and Disagreements With Accountants on Accounting and Financial Disclosure

3932

Item 9A.

Controls and Procedures

4032

Item 9B.

Other Information

4234

Part III

Item 10.

Directors, Executive Officers and Corporate Governance

4234

Item 11.

Executive Compensation

4335

Item 12.

Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters

4335

Item 13.

Certain Relationships and Related Transactions and Director Independence

4336

Item 14.

Principal Accountant Fees and Services

4336

Part IV

Item 15.

Exhibits and Financial Statement Schedules

4437
  

Exhibit Index

6658

Signatures

70  64

 
0

 

FORWARD-LOOKING STATEMENTS

This Annual Report on Form 10-K contains certain statements that are, or may be considered to be, “forward-looking statements” for the purpose of federal securities laws, including, but not limited to, statements that reflect our current views with respect to future events and financial performance. We generally identify these statements by words or phrases such as “may,” “might,” “should,” “expect,” “plan,” “anticipate,” “believe,” “estimate,” “intend,” “predict,” “future,” “potential” or “continue,” the negative or any derivative of these terms and other comparable terminology. These forward-looking statements, which are subject to risks, uncertainties and assumptions about us, may include, among other things, projections or statements regarding:

our future financial performance;

our anticipated operating strategies and growth strategies;

future strategic expansion initiatives;

our future capital expenditures;

our anticipated rate of store closures, relocations and openings;

and

our anticipated costs related to store closures, relocations and openings, andopenings.

our franchisees’ anticipated rate of international store openings.

These statements are only predictions based on our current expectations and projections about future events. Because these forward-looking statements involve risks and uncertainties, there are important factors that could cause our actual results, level of activity, performance or achievements to differ materially from the results, level of activity, performance or achievements expressed or implied by these forward-looking statements, including those factors discussed under the caption entitled “Risk Factors” as well as other places in this Annual Report on Form 10-K.

We operate in a competitive and rapidly changing environment. New risk factors emerge from time to time and it is not possible for management to predict all the risk factors, nor can it assess the impact of all the risk factors on our business or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements. Given these risks and uncertainties, you should not place undue reliance on forward-looking statements, which speak only as of the date of this Annual Report on Form 10-K, as a prediction of actual results.

You should read this Annual Report on Form 10-K completely and with the understanding that our actual results may be materially different from what we expect. Except as required by law, we undertake no duty to update these forward-looking statements, even though our situation may change in the future. We qualify all of our forward-looking statements by these cautionary statements.

 
1

 
1

PART I

ITEM  1.BUSINESS

ITEM  1.         BUSINESS

Overview

Build-A-Bear Workshop, Inc., a Delaware corporation, was formed in 1997 and is the leading, and only international company providingprimarily a specialty retailer offering a “make your own stuffed animal” interactive retail-entertainment experience.  As of December 31, 2011,January 3, 2015, we operated 346324 company-owned retail stores in the United States, Canada, the United Kingdom and Ireland, including 288245 traditional and 20 non-traditional Build-A-Bear Workshop®Workshop® stores in the United States and Canada and 5857 traditional and two non-traditional Build-A-Bear Workshop stores in the United Kingdom and Ireland.  In addition, franchisees operated 7971 Build-A-Bear Workshop stores in other international locations.

Segments and Geographic Areas

We conduct our operations through three reportable segments consisting of retail, international franchising, and commercial.  Our corereportable segments are primarily determined by the types of customers they serve and the types of products and services that they offer.  Each reportable segment may operate in many geographic areas.  Financial information related to our segments and the geographic areas in which we operate is contained in “Item 7. Management’s Discussion and Analysis of Financial Condition and Results of Operations.” See Note 16 – Segment Information to the Consolidated Financial Statements for information regarding sales, results of operations and identifiable assets of the Company by business segment and geographic area.

Description of Operations

Currently, we primarily operate specialty retail stores that provide a “make your own stuffed animal” interactive entertainment experience in which our guests visit a variety of stations in order to make and customize a stuffed animal. Our retail concept is baseda unique combination of experience and product and we are focused on enhancing our guests making, personalizingbrand equity while meeting the needs of consumers by offering premium products that meet high quality standards, offer a relevant selection and customizing their own stuffed animals,are trend-right. We seek to provide outstanding guest service and capitalizes on what we believe is the relatively untapped demand for experience-based shoppingexperiences across all channels and touch points including our stores, our Web sites, our mobile sites and apps as well as traditional and social media. Our store experience appeals to a broad range of age groups and demographics, including children, as well as their parents and grandparents, teens, and adult collector and affinity consumers.  We have relatively balanced seasonality on a quarterly basis and guests visit our stores for multiple reasons including interactive family experiences, birthdays, parties and other milestone occasion celebrations and to purchase gifts including the widespread appeal“gift of stuffed animals.experience” that comes with a Bear Bucks® gift card. We believe the hands-on and interactive nature of our store and high touch service model result in guests forming an emotional connection with our brand. 

We believe there are opportunities in the future to leverage the strength of the Build-A-Bear brand and generate incremental revenue and profits given the high consumer recognition and strong positioning as a trusted, high quality brand that is emotionally connected with both kids and their parents.

Operating strategies

Our company is in the midst of a multi-year turnaround plan that builds on a strong base of profitable stores. To increase shareholder value, in 2015, we will begin to evolve from our stated goal of sustained profitability to sustained profitable growth. Through a combination of continuous improvement of current efforts and strategic expansion into additive opportunities for each of the key initiatives outlined below, we expect to deliver both incremental revenue and profit. The four key initiatives are:

1.

Expanding into more places: We intend to continuously improve our real estate model by strategically evolving our store portfolio to align with market trends while selectively opening new locations and systematically refreshing our store base. To this end, we plan to open additional stores in high potential destinations such as tourist locations, outlet malls and shop-in-shops, which have proven more productive than traditional mall stores. We expect to strategically expand our international presence by leveraging the improving strength in our company-owned stores to restructure and extend our international footprint. We expect to develop new market expansion through both franchise and company-owned store models.

2.

Targeting more people: We intend to continuously grow our business with our core three to twelve year-old consumer segment which represents a majority of current revenue. We will focus on initiatives that drive trial and increase repeat visits with an evolved segmentation, product development and marketing strategy. We expect to strategically grow sales to consumers over twelve years-old with a focus on key categories including gift-giving, affinity and collectibles. The over-twelve consumer segment currently represents approximately 20% of sales and has a tendency to over-index on less price-sensitive gift-able and on-line purchases. Therefore, we intend to leverage our e-commerce business to efficiently target these consumers.

 
2

3.

Developing more products:We intend to continuously improve and extend our efforts to successfully develop high impact product stories coupled with integrated marketing programs that tend to garner higher price points, drive add-on purchases and create play beyond the plush. We also plan to strategically expand our presence and create new sales and profit streams by re-launching an out-bound licensing program to leverage our strong brand equity. We expect licensing to enable Build-A-Bear to extend our brand reach with new offerings in relevant categories and will provide consumers with products beyond the plush.

4.

Driving more profitability: We intend to continuously improve our value engineering initiatives to further optimize product margins while implementing new systems that facilitate sales growth, increase efficiency and improve long term profitability. We expect to strategically expand our profitability by prioritizing incremental growth initiatives, like those discussed above, that leverage existing infrastructure, are primarily royalty-based, and/or allow for discrete pricing and are therefore comparatively margin-accretive.

Merchandise Sourcing and Inventory Management

Our retail stores offer an extensive and coordinated selection of merchandise, including over 30 different styles of animals to be stuffed, sounds and scents that can be added to the stuffed animals and a wide variety of clothing, shoes and accessories, for the stuffed animals as well as other brand appropriate toy and accessorynovelty items. Our concept appeals to a broad range of age groups and demographics, including children, teens, parents and grandparents. We believe that our stores, which are primarily located in malls, are destination locations and draw guests from a large geographic reach. Our stores average approximately 2,600 square feet in size and have a highly visual and colorful appearance, including custom-designed fixtures featuring teddy bears and other themes relatingwe comply with governmental toy safety requirements specific to the Build-A-Bear Workshop experience.

We also market our products and build our brand awareness and equity in our countries of operation through national multi-media marketing programs that target our core demographic guests, principally children and their parents.  The program incorporates consistent messaging across a variety of media, and is designed to increase our brand awareness and store traffic and attract more first-time and repeat guests. In addition, our virtual world Web site, bearville.comTM, promotes brand connection and in-store products and events with branded games, activities and social connectivity features.
Since opening our first store in St. Louis, Missouri in October 1997,each country where we have sold over 100 million stuffed animals.
On February 20, 2007, we announced that our board of directors had authorized a $25 million share repurchase program of our outstanding common stock.  On March 10, 2008, we announced that the Board of Directors had authorized an increase in our share repurchase program to up to $50 million. On February 23, 2012, we announced that our share repurchase program had been extended to March 31, 2013.  As of March 12, 2012, we had $8.7 million of availability under the program.
Description of Operations
Guests who visit Build-A-Bear Workshop stores enter a teddy bear themed environment consisting of eight stuffed animal making stations: Choose Me, Hear Me, Stuff Me, Stitch Me, Fluff Me, Dress Me, Name Me, and Take Me Home®. To attract our target guests, we have designed stores that are open and inviting with an entryway that spans the majority of our storefront and are highly visual with colorful teddy bear themes and displays that create a “theme park” destination in the mall.  The duration of a guest’s experience can vary greatly depending on his or her preferences.  While most guests choose to participate in the full animal-making process and all eight stations, a process which we believe averages 45 minutes, guests can also visit a Build-A-Bear Workshop store and purchase items such as clothing, accessories, our Bear Buck$® and Cub Cash® gift certificates, Bearville Outfitters® game cards or pre-made animals in only a few minutes.  We also offer a wide variety of animals and accessories on our e-commerce Web site, buildabear.com®.
We offer an extensive and coordinated selection of merchandise including approximately 30 to 35 varieties of animals to be stuffed, as well as a wide variety of other clothing and accessory items for the animals.  Our clothing is inspired by human fashion and includes authentic details such as functional buttons, working pockets, belt loops and zippers and has child-friendly, easy-to-dress details such as an opening for the stuffed animal’s tail and adjustable closures to help fit any size animal.  We enhance the authentic nature of a number of our products with strategic product licensing relationships with brands that are in demand with our guests such as officially sanctioned NFL®, NBA®, MLB® and FIFA™ team apparel, Skechers® shoes and Justice® clothing.  We also tap into pop culture that is relevant to our guests by featuring merchandise such as a Victoria Justice bear and accessories and Alvin and the Chipmunks® and SmurfTM stuffed characters.
While our concept is a unique combination of experience and product, we selectively promote seasonal products with special offers and discounts intended to maximize sales at peak traffic periods in the year.  We also offer frequent shopper discounts associated with our Stuff Fur Stuff® club loyalty program and strategically use coupons and gift-with-purchase promotions to drive traffic to our stores.
As a retailer whose signature product is a stuffed animal that is typically purchased as a toy or gift, our sales are highest in our fourth quarter which ends on the Saturday nearest December 31 each year, followed by the first quarter.  The timing of holidays and school vacations can impact our quarterly results.  Our European-based stores have historically been more heavily weighted in the fourth quarter as compared to our North American stores.  We cannot ensure that this will continue to be the case.
2

Growth Strategy
Our growth strategy is to improve the productivity of our company-owned store base and to expand the reach of the Build-A-Bear Workshop brand internationally.
Our concept is a unique combination of experience and product, both of which are keys to our growth.  In terms of product innovation, we believe that the focus on larger, limited edition animal introductions that launch approximately once a month creates a sense of urgency to shop and drives traffic to our stores, increases conversion and improves sales.  We plan to further increase conversion and average transaction value by offering additional toy products and other branded products that are in demand with our core demographics yet consistent with our brand attributes of creativity and imaginative play.  We will use our national multi-media marketing programs to increase store traffic by promoting our interactive experience and seasonal product launches and to increase shopping frequency with guests that are members in our loyalty program.  We believe our signature store experience is a competitive advantage and the full integration of product, marketing and operations enhances our guests’ brand interaction.  We will continue to grow online engagement at bearville.com, as well as grow our e-commerce business.  We also plan to drive sales increases related to gift-giving occasions, such as birthdays and Christmas, by promoting our products and gift cards.
We expect to build the appeal of our stores and improve our store productivity and profitability by closing select stores, relocating and downsizing other stores and remodeling and opening select stores in a new design.  We believe that we can optimize stores in multi-store markets with fewer locations that have higher sales volumes.  In fiscal 2012, we plan to close 15 to 20 stores in accordance with natural lease events such as expirations and lease termination options, primarily in multi-store markets, transferring a percentage of sales to other stores in the same markets.  We also expect to relocate and downsize ten to fifteen stores within existing malls which we anticipate will lead to higher productivity metrics in these locations.  We expect to open four to six new stores in North America and Europe, compared to opening three new stores in 2011 in North America and five new stores in 2011 in Europe.  In 2012, we also plan to introduce a new store design which we believe will enhance our store experience and better showcase our products.  We expect that a total of approximately five of the new stores and relocations will be in this model.  We believe the market potential for Build-A-Bear Workshop stores in North America is approximately 300 to 325 locations and approximately 70 stores in the United Kingdom and Ireland.
We lease all of our store locations.  The majority of our store leases contain provisions for base rent plus percentage rent based on sales in excess of an agreed upon minimum annual sales level.  A number of our leases include a termination provision which applies if we do not meet certain sales levels during a specified period, typically in the third to fourth year and the sixth to seventh year of the lease, at either the landlords’ options or ours.  Many of our initial leases have expiration dates in the next 18 to 24 months as well as other more recent leases that have termination or “kick out” options in the same time period.  The terms of new leases may have financial increases reflecting current market conditions and if we execute termination rights, we may have expenses and charges associated with those closures.
In addition, we currently operate Build-A-Bear Workshop stores in non-traditional retail locations including six temporary locations, three Major League Baseball® ballparks, one store located in the Saint Louis Zoo, one store at the St. Louis Science Center and one store located in an airport. Build-A-Bear Workshop stores are also operated by third parties under licensing agreements.  For example, Landry’s® Restaurants operates Build-A-Bear Workshop stores within select Rain Forest Café® and T-Rex CaféTM locations.
We believe that there is continued opportunity to grow our Build-A-Bear Workshop concept and brand outside of North America, the United Kingdom and Ireland primarily through franchise agreements.  Our goal is to have franchisees that are well capitalized and bring extensive retail and/or real estate experience.  As of December 31, 2011, our franchisees operated 79 Build-A-Bear Workshop stores in 14 foreign countries under master franchise agreements on a country-by-country basis.  We expect our franchisees to open approximately ten to twelve new stores in fiscal 2012, net of closures, under existing franchise agreements.  We believe there is a market potential for approximately 300 international stores outside North America, the United Kingdom and Ireland, which we expect to be primarily operated through new and existing franchise agreements.  Although we expect to continue to open international stores primarily through franchise agreements, we may open additional company-owned stores outside of the United States, Canada, Puerto Rico, the United Kingdom and Ireland, as our international plans adjust to meet a variety of market conditions in additional countries.
We believe there are also growth opportunities to sell Build-A-Bear Workshop products in other retail stores.  Over the past 15 years, we have established our store as a place where children can have a hands-on experience, express their creativity and use their imagination.  We believe our brand is one that parents value and trust and kids love.  We believe that our expertise in product development and the reputation and quality of our brand will drive sales of plush and other branded products in locations other than our own stores.  We expect to be able to leverage our extensive guest database to market new products and build demand for them.
In fiscal 2003, we began testing in certain markets a proprietary collection of Friends 2B Made® make-your-own dolls and related products.  In the fiscal 2008 third quarter, we announced plans to close the Friends 2B Made concept.  The closure plan affected our nine Friends 2B Made store locations, Friends 2B Made fixtures within approximately 50 Build-A-Bear Workshop stores, and the concept’s Web site.  All Friends 2B Made locations were closed by the end of fiscal 2009.  Eight of these locations were in or adjacent to a Build-A-Bear Workshop store.
We hold a minority interest in Ridemakerz, LLC (previously Retail Entertainment Concepts, LLC).  Ridemakerz® offers a wholesale toy product line and operates interactive retail stores, primarily in selected tourist locations, that allow guests, or customizers, to build and personalize their own model cars. The concept capitalizes on the universal love of cars and a widely popular car culture that crosses ages and demographics, although the primary targets are children and their families.  In 2009, Ridemakerz undertook a major restructuring of its operations that included significant store closings.  As a result, we reduced the book value of our equity method investment and receivable to zero in 2009.
3

In 2007, we responded to an emerging trend of kids’ interaction and play in the online space by launching our virtual world, Bearville.com.  The website is designed to complement and continue our in-store experience and enhance our core brand values.  With customization options, social connectivity features, entertainment exclusives and product story development our Guests have a safe place to play and engage with the brand.  By the end of 2011, there have been over 20 million accounts created.  This site drives interaction with core demographic segments and creates loyalty with these guests while also encouraging and promoting future store visits.  We plan to continue to leverage Bearville.com as a key piece of our digital strategy.
As we continually monitor kid’s play patterns, we have seen an increase in mobile interaction and play.  In November 2010, we launched the Build-A-Bear® App for mobile devices; users gain access to mobile-exclusive content and Bearville.com games.  To date, there have been over 1 million downloads.  In 2012, we plan to continue to update and enhance our mobile App presence.
Product Development
Through our in-house design and product development team, we have developed a coordinated, creative and broad merchandise assortment, including a variety of animals, clothing, shoes and accessories.  We believe our merchandise is an integral part of our concept and that the proprietary design of many of the products we offer is a critical element of our success, while the authentic and fashionable nature of our products greatly enhances our brand’s appeal to our guests.  Our product development team regularly monitors current fashion and cultural trends in order to create products that are most appealing to our guests, often reflecting similar styling to the clothes our guests wear themselves.  We test our products on an ongoing basis to ensure guest demand supports order quantities.  Through our focused vendor relationships, we are able to source our merchandise in a manner that is cost-effective, maximizes our speed to market and facilitates rapid reorder of our best-selling items.

Our stuffed animal skins and clothing are produced from high quality man-made materials or natural fibers such as cotton, and the stuffing is made of a high-grade polyester fiber. We believe all of our products in our stores and online at buildabear.comthrough our Web sites meet Consumer Product Safety Commission requirements including the Consumer Product Safety Improvement Act (CPSIA) for Children’s Products. We also comply with American Society for Testing and Materials (ASTM), EN71 (European standards) and Canadian specifications for toy safety in all material respects. Our products are tested through independent third-party testing labs for compliance with toy safety standards. We believe we comply with governmental toy safety requirements specific to each country where we have stores. Packaging and labels for each product indicate to our guests the age grading for the product and any special warnings in accordance with guidelines established by the Consumer Product Safety Commission.

Our products have earned the Good Housekeeping Seal of Approval. The Good Housekeeping Seal, introduced in 1909, is earned by products that pass Good Housekeeping Institute review and is one of America’s most trusted consumer icons assuring consumers of a quality product.  Seal-backed products are covered by Good Housekeeping’s two-year money-back warranty.
In order to increase store visits and give guests additional reasons for purchasing at our stores, we expect to expand our product assortment and our leadership in the toy industry by offering additional products other than our core plush animals and related items that are consistent with our interactive and hands-on experience, some of which are proprietarily developed and some that come from other toy and accessory companies.  We believe the addition of complementary toy and accessory products will allow us to increase our sales and overall profitability.
Marketing

We believe there is value in the Build-A-Bear Workshop store and brand as a family-friendly destination that provides affordable experiences appealing to a broad range of age groups and demographics.  This gives us a competitive advantage and is critical to our business strategy.  In 2012, our goal is to continue to build brand recognition through fully integrated marketing programs.
Since February 2004, we have aired nationally televised advertisements in the United States.  In the fourth quarter of 2010, for the first time, we expanded our television advertising to the United Kingdom.  Television advertising is a key strategy to reach and acquire new guests and gives existing guests a reason to visit one of our stores.  In 2012, we plan to refine our advertising strategy to include brand building and experience advertising in addition to featuring new products and seasonal promotions.  Our advertising expenditures were $19.3 million (5.0% of net retail sales) in fiscal 2011, $18.5 million (4.8% of net retail sales) in fiscal 2010 and $24.4 million (6.3% of net retail sales) in fiscal 2009, reflecting the continuation and further refinement of marketing initiatives.
Build-A-Bear Workshop has a community of highly engaged advocates, both adults, primarily Moms, and kids.  In 2011, we continued to expand our use of social media to reach and market to these brand advocates.  As of March 12, 2012, over 2 million Facebook users have “liked” the Build-A-Bear Workshop brand, we had over 25,000 Twitter followers, over 5.5 million views on You Tube and over 1 million downloads of our Build-A-Bear App. Digital media and social media have allowed us to measure success of products, events, programs and other initiatives so we can refine and replicate the programs that our guests rate highest as well as better understand our guests and listen and learn from them in new ways to improve our product and marketing activities.  In 2012, the digital space will continue to be an important component in our marketing efforts.  The digital space is constantly changing; therefore we continue to refine our online strategies.  Our virtual world Web site, bearville.com, is targeted at kids, primarily ages six to fourteen and continues to be a tool to increase brand engagement, promote our brand and raise awareness of in-store products and events.
4

We also leverage our database of nearly four million active members of our Stuff Fur Stuff club loyalty program in the United States and Canada. The program offers shoppers the opportunity to earn reward certificates based on purchases as well as receive other member only benefits.  In 2008, we launched a version of the program in the United Kingdom that did not include reward certificates, but served to gather guest data and maintain contact with our guests.  In February 2012, we refreshed our Stuff Fur Stuff program in all three countries to increase guest retention metrics.  In North America, members will earn rewards sooner and more often, as the threshold for a reward has been lowered from 100 to 50 points.  In the United Kingdom, members will now earn points and get rewards as well.  The data collected provides insight into the overall purchasing history of members including visit frequency, items purchased and amounts spent on each visit and cumulatively over time.  We continue to leverage this information and our database to market products, promotions and store events.
Licensing and Strategic Relationships

We have developed licensing and strategic relationships with some of the leading retail and cultural organizations in North America and Europe.  We believe that our guest base and brand strength make us an attractive partner and our customer research and insight allow us to focus on strategic relationships with other companies.  We plan to continue to add partnerships with companies that have strong, family-oriented brands and provide us with attractive marketing and merchandising opportunities.  These relationships for specific products are generally reflected in contractual arrangements for limited terms that are terminable by either party upon specified notice.
Product and Merchandise Licensing. We have key strategic relationships with select companies, including Disney®, Sanrio®, Skechers, Justice stores, Star Wars, MLB, NBA, NFL, the NHL®, and World Wildlife Fund US and Canada, in which we feature their brands on products sold in our stores.  These strategic relationships allow both parties to generate awareness of their brands.  We have also offered selected character and media-oriented products including Sanrio’s Hello Kitty, Disney’s Wizards of Waverly Place, Sony, The Smurfs, Warner Brothers, Happy Feet Two, Peanuts Snoopy and Fox’s  movie featuring Alvin and the Chipmunks, Chipwrecked.
Promotional Arrangements. We have also developed promotional arrangements with select organizations.  Our arrangements with Major League Baseball teams, including the Chicago Cubs®, St. Louis Cardinals and Pittsburg Pirates® have featured stuffed animal giveaways at each club’s ballpark on a day in which our brand is highly promoted within the stadium.  In 2012, we partnered with McDonald’s® for the fourth time to feature limited edition, collectible mini Build-A-Bear Workshop animals in Happy Meals®.  We also have had arrangements featuring product sampling, cross promotions and shared media with companies such as Dairy Queen in North America, Baskin-Robbins in UK, Necco Sweethearts and Quaker Smashbars.  We continue to partner with teen celebrity, Victoria Justice, who will be our brand ambassador through July 2012.  The arrangement also features Victoria Justice 4 BABW branded merchandise available in our stores.
Third Party Licensing. We have continued a series of licensing arrangements with leading manufacturers to develop a collection of lifestyle Build-A-Bear Workshop branded products including children’s furniture, fruit snacks, girls play sets, novelty toys, trading cards, and puzzles.  We believe that each of these initiatives has the potential to enhance our brand, raise brand awareness, and drive increased revenues and profitability.  We select companies for licensing relationships that we believe are leaders in their respective sectors and that understand and share our strategic vision for offering guests exciting and interactive merchandise.  We have policies and practices in place intended to ensure that the products manufactured under the Build-A-Bear Workshop brand adhere to our quality, value and usability standards.  We have entered into or maintained licensing arrangements for our branded products with leading manufacturers including Playmates Toys, Pulaski Furniture, ConAgra Foods, Enterplay and The Canadian Group.  In addition we have entered into agreements with agencies for international third party licensing: Bulldog Licensing Ltd. for the UK and Wild Pumpkin for Australia.  Many of our licensed products include a tie-in with our interactive Web site, bearville.com, and a bounce back offer to use in our stores or online.

Industry and Guest Demographics
While Build-A-Bear Workshop offers consumers an interactive and personalized experience, our tangible products are stuffed animals, including our flagship product, the teddy bear, a widely adored icon for over 100 years.  According to data published by the Toy Industry Association and The NPD Group, sales of the traditional toy market were $21.2 billion in the United States (excluding video games) in 2011 with plush and doll sales having a combined 18.7% share of the traditional toy market.  According to further data provided by The NPD Group, worldwide toy sales topped $83.3 billion dollars in 2010.
Our guests are diverse, spanning broad age ranges and socio-economic categories.  Major guest segments include families with children, primarily ages three to twelve, grandparents, aunts and uncles, teen girls who occasionally bring along their boyfriends, and child-centric organizations looking for interactive entertainment options such as scouting organizations and schools.  Based on information compiled from our guest database for 2011, the average age of the recipient of our stuffed animals at the time of purchase is nine years old and children aged one to fourteen are the recipients of approximately 80% of our stuffed animals.
According to the estimates by the United States Census Bureau, in 2009 there were over 62 million children age 14 and under in the United States.  The size of this population group is projected to remain relatively stable over the next decade.  Industry sources estimate direct spending by children in the United States at over $50 billion annually and that parents and family members spend an additional $170 billion annually on children. In addition, children influence billions of dollars in other family spending.
5

Employees and Training
In January 2012, we were recognized by Fortune magazine for the fourth consecutive year as one of the 100 Best Companies to Work For.  We believe that this honor is the result of our commitment to providing a great experience for our diverse team of associates as well as our guests.  We have a distinctive culture that we believe encourages contribution and collaboration.  We take great pride in our culture and feel it is critical in encouraging creativity, communication, and strong store performance.  All store managers receive comprehensive training through our Bear University program, which is designed to promote a friendly and personable environment in our stores and a consistent experience across our stores.
We extensively train our associates on the bear-building process and the guest experience.  In fiscal 2011, we hired approximately 3.5% of applicants for store manager positions.  We focus on employing and retaining people who are friendly and committed to guest service.  Our high employee retention rates contribute to the consistency and quality of the guest experience.  Our store teams are evaluated and compensated not only on sales results but also the results from our regular guest satisfaction surveys.  Each store has a recognition fund so that exceptional guest service can be immediately recognized and rewarded.  We are committed to providing compensation structures that recognize individual accomplishments as well as overall team success.
As of December 31, 2011, we employed approximately 1,000 full-time and 3,800 part-time employees.  We divide our store base into four geographic regions, with the United Kingdom and Ireland representing one of those regions.  The regions are lead by our Chief Operations and Financial Bear; our North American operations are led by our Chief Workshop Bear – North America and there are three Regional Workshop Managing Directors.  Bearitory Leaders are responsible for each of our 31 store districts, or bearitories, consisting of on average, 11 stores.  Historically, our stores generally have had a full-time Chief Workshop Manager, and three additional managers who are full-time or part-time, depending upon the volume at the specific location, in addition to part-time hourly Bear Builder® associates.  The number of part-time employees fluctuates depending on our seasonal needs.  In addition to the approximately 4,500 employees at our store locations, we employ approximately 200 associates in general administrative functions at our World Bearquarters in St. Louis, Missouri, approximately 70 associates at our Bearhouse distribution center in Groveport, Ohio, and approximately 30 associates in our European Bearquarters in Windsor, England.  We are committed to innovation and invention and generally have confidentiality agreements with our employees and consultants.  Store managers and Bearquarters associates pass specific profile assessments.  None of our employees are represented by a labor union, and we believe our relationship with our employees is good.
International Franchises
In 2003, we began to expand Build-A-Bear Workshop stores outside of the United States, opening company-owned stores in Canada and our first franchised location in the United Kingdom.  As of December 31, 2011, there were 79 Build-A-Bear Workshop franchised stores located in the following countries:
Germany17
Japan10
Australia10
Denmark9
Mexico8
South Africa7
Thailand5
Singapore4
Gulf States (1)
4
Norway3
Brazil1
Sweden1
Total79
(1)Gulf States agreement includes Kuwait, Bahrain, Qatar, Oman and the United Arab Emirates.
All stores outside of the U.S., Canada, the United Kingdom and Ireland are currently operated by third party franchisees under separate master franchise agreements covering each territory.  Master franchise rights are typically granted to a franchisee for an entire country or group of countries for a specified term.  The terms of these master franchise agreements vary by country but typically provide that we receive an initial, one-time development fee and continuing royalties based on a percentage of the franchisees’ stores sales.  The terms of these agreements range up to 25 years with a franchisee option to renew for an additional term if certain conditions are met.  All franchised stores have similar signage, store layout and merchandise characteristics to our company-owned stores.  Our goal is to have well-capitalized franchisees with expertise in retail operations or franchising and real estate in their respective country.  We collaborate with our franchisees in the development of their business, marketing and store growth plans.  We review all franchisees’ orders for merchandise which are made in the same factories that produce products for our company-owned stores and advise our franchisees concerning their operational and business practices in an effort to ensure they are in compliance with our standards.  We expect our current franchisees to open approximately ten to twelve new stores, net of closures, in fiscal 2012.
6

Sourcing and Inventory Management
We do not own or operate any manufacturing facilities.  Our animal skins, stuffing, clothing and accessories are produced by factories located primarily in China.  We purchased approximately 81% of our inventory in fiscal 2011, approximately 73% in fiscal 2010 and approximately 80% in fiscal 2009 from three long standing vendors.  After specifying the details and requirements for our products, our vendors contract orders with multiple manufacturing facilities in China that are approved by us in accordance with our quality control and labor standards. We believe that our supplier factories are compliant with the International Council of Toy Industries (ICTI) CARE certification.
certification or with other third party social compliance programs. The CARE (Caring, Awareness, Responsible, Ethical) Processprocess is the ICTI program to promote ethical manufacturing in the form of fair labor treatment, as well as employee health and safety in the toy industry supply chain worldwide.  The program’s initial focus is in China, where 70 percent of the world’s toy volume is manufactured.  In order to obtain this certification, each factory completed a rigorous evaluation performed by an accredited ICTI agent.  Our vendors can be used interchangeably as each has a sourcing network for multiple

The average time from product categoriesconception to the arrival of the products into our stores is approximately twelve months, including approximately 90 to 120 days from the beginning of production to in-store delivery. Through an ongoing analysis of selling trends, we regularly update our product assortment by increasing quantities of productive styles and can expand its factory network as needed.eliminating less productive items.  Our relationships with our vendors generally are on a purchase order basis and do not provide a contractual obligation to provide adequate supply or acceptable pricing on a long-term basis.

The average time from the beginning of production to arrival of the products into our stores is approximately 90 to 120 days.  Our weekly tracking and reporting tools give us the capability to adjust to shifts in demand. Through an ongoing analysis of selling trends, we regularly update our product assortment by increasing quantities of productive styles and eliminating less productive items.  Our distribution centers provide further logistical efficiencies for delivering merchandise to our stores.

Distribution and Logistics

We own our 350,000 square-foot distribution center near Columbus, Ohio which serves the majority of our stores in the United States and Canada.  We also engagecontract with a third-party warehouse in southern California to service our West Coast stores.  The contract has a one year term and is renewable.  In Europe, we contract with a third-party distribution center in Selby, England under an agreement that ends in December 2014.2019.  This agreement contains clauses that allow for termination if certain performance criteria are not met.

Transportation from the warehouses to theour stores is managed by several third-party logistics providers.  In the United States, Canada and Europe, merchandise is shipped by a variety of distribution methods, depending on the store and seasonal inventory demand.  Key delivery methods are direct trucks through third-party pool points, ‘LTL’ (less-than truck load) deliveries, and direct parcel deliveries.  Shipments from our third-party distribution centers are scheduled throughout the week in order to smooth workflow and stores that are part of the same shipping route are grouped together by shipping route to reduce freight costs.  All items in our assortment are eligible for distribution, depending on allocation and fulfillment requirements, and we typically distribute merchandise and supplies to each store once or twice a week on a regular schedule, which allows us to consolidate shipments in order to reduce distribution and shipping costs.  Back-up supplies, such as Cub Condo®Condo® carrying cases and stuffing for the animals, are often stored in limited amounts at local pool points.

 
3

Management Information Systems

Employees

As of January 3, 2015, we had approximately 900 full-time and Technology

Optimizing technology is a key business strategy. We are committed to utilizing3,400 part-time employees in the United States, Canada, the United Kingdom and leveraging digital advancements to gain a competitive edge and improve guest experiences.  We regularly evaluate strategic information technology initiatives focusedIreland.  The number of part-time employees at all locations fluctuates depending on competitive differentiation, support of corporate strategy and reinforcementour seasonal needs.  None of our internal support systems.  Most recently, we implemented a new e-commerce platform which helps propel our largest store into the future.

Our information and operational systemsemployees are best in class and incorporate a broad range of purchased and internally developed technologies; each are built on a foundation of sound business processes, support guest relationships, marketing, financial, retail operations, real estate, merchandising, e-commerce and inventory management processes, and deliver solid business results.  Our employees can securely access these systems over a company-wide network.  Sales, daily deposit and guest information are automatically collected from the stores’ point-of-sale terminals and kiosks on a near real time basis.

We have developed award-winning, proprietary software including our new Digital Sound Station, party scheduling system and domestic and international versions of our Name Me kiosk, which populates our Find-A-Bear® identification system.  Data from these systems are used to support key decisions in all areas of our business, including merchandising, allocation and operations.  All data captured is secured, Payment Card Industry compliant and protectedrepresented by a solid disaster recovery plan.  Our critical systems are reviewed on a regular basis to evaluate securitylabor union, and disaster recovery.we believe our relationship with our employees is good.

Competition

Competition

We view the Build-A-Bear Workshop store experience as a distinctive combination of entertainment and retail with limited direct competition.  Because our signature product is a stuffed animal, we compete with toy retailers, such as Wal-Mart, Toys “R” Us, Target, Kmart and other discount chains.  Build-A-Bear Workshop was ranked by Playthings Magazine as the ninth largest toy retailer for retailers with continuing operations, based on 2008 revenues.  Since we develop proprietary products, we also compete indirectly with a number of companies that sell stuffed animals in the United States, including, but not limited to, Ty, Fisher Price, Mattel, Ganz, Russ Berrie, Applause, Boyd’s, Hasbro, Commonwealth, Gund and Vermont Teddy Bear.  Since we sell a product that integrates merchandise and experience, we also view our competition as any company that competes for family time and entertainment dollars, such as movie theaters, amusement parks and arcades, other mall-based entertainment venues and online entertainment.  Being a mall-based retailer, we also compete with other mall-based retailers for prime mall locations, including various apparel, footwear and specialty retailers.

7

We are aware of several small companies that operate “make your own” teddy bear and stuffed animal stores or kiosks in retail locations, but we believe none of those companies offer the breadth andof assortment nor depth of the Build-A-Bear Workshop experience or operate as a national or international retail company.

We also believe that there is an emerging trend within children’s play patterns towards mobile internet and online play.  According to Emarketer.com, kids aged 8 to 11 reported that they spend between one and two hours online each day.  We believe our bearville.com Web site competes with other companies and internet sites that vie for children’s attention in the online space including webkinz.com, clubpenguin.com and neopets.com.

Intellectual Property and Trademarks

As of December 31, 2011, we had obtained over 232 U.S. trademark registrations, including Build-A-Bear Workshop for stuffed animals and accessories for the animals, retail store services and other goods and services, 36 issued U.S. patents with expirations ranging from 2013 through 2020 and over 389 copyright registrations.  In addition, we have 12 U.S. trademark applications pending.  We have exclusive patent rights from two third parties in association with our BUILD-A-SOUND message device and system.  We were granted exclusive licenses to use the device and system covered by the patents in retail stores similar to ours.  While we have the right to sublicense the patent, the licensors have agreed not to grant competing license rights to any of our competitors.  In the event that we or the licensors have reason to believe that a third party is infringing upon the patents, the licensors are generally required to bear the expenses required to maintain and defend the patents.  Our exclusive rights will last until the expiration of the latest patent covered by each agreement, calculated to be 2013 and 2017, respectively, unless the agreements are terminated by either party.

We believe our copyrights, service marks, trademarks, trade secrets, patents and similar intellectual property are critical to our success, and we intend, directly or indirectly, to maintain and protect these marks and, where applicable, license the intellectual property and the registrations for the intellectual property. Our patents have expirations ranging from 2015 to 2024.

We rely on trademark, copyrighthave developed licensing and other intellectual property lawstrategic relationships with some of the leading retail and cultural organizations.  We plan to protect our proprietary rightscontinue to the extent available in any relevant jurisdiction.  We also depend on trade secret protection through confidentialityadd partnerships with companies that have strong, family-oriented brands and license agreements with our employees, subsidiaries, licensees, licensors and others.  We may not have agreements containing adequate protective provisions in every case, and the contractual provisions that are in place may not provide us with adequate protectionattractive marketing and merchandising opportunities.  These relationships for specific products are generally reflected in all circumstances. Any infringement or misappropriation of our intellectual property rights or breach of our confidentiality or license agreements could result in significant litigation costs, and any failure to adequately protect our proprietary rights could result in our competitors offering similar products, potentially resulting in loss of one or more competitive advantages and decreased revenues. In addition, intellectual property litigation or claims could force us to do one or more of the following: cease selling or using any of our productscontractual arrangements for limited terms that incorporate the challenged intellectual property, which would adversely affect our revenue; obtain a license from the holder of the intellectual property right alleged to have been infringed, which license may not be available on reasonable terms, if at all; and redesign or, in the case of trademark claims, rename our products to avoid infringing the intellectual property rights of third parties, which may not be possible and time-consuming if it is possible to do so.

Despite our efforts to protect our intellectual property rights, intellectual property laws afford us only limited protection.  A thirdare terminable by either party could copy or otherwise obtain information from us without authorization.  Accordingly, we may not be able to prevent misappropriation of our intellectual property or to deter others from developing similar products or services.  Further, monitoring the unauthorized use of our intellectual property is difficult.  Litigation has been and may continue to be necessary to enforce our intellectual property rights or to determine the validity and scope of the proprietary rights of others.  Litigation of this type could result in substantial costs and diversion of resources, may result in counterclaims or other claims against us and could significantly harm our results of operations.  In addition, the laws of some foreign countries do not protect our proprietary rights to the same extent as do the laws of the United States.
We also conduct business in foreign countries to the extent our merchandise is manufactured or sold outside the United States andupon specified notice. Specifically, we have opened stores outside the United States either directly or indirectly through franchisees.  We filed, obtained or plan to file for registration of marks in foreign countries to the degree necessary to protect these marks, although our efforts may not be successful and there may be restrictions on the use of these marks in some jurisdictions.
Segments and Geographic Areas
We conduct our operations through three reportable segments consisting of retail, international franchising, and commercial.  The retail segment includes the operating activities of company-owned stores in the United States, Canada, the United Kingdom and Ireland, and other retail operations, including our web-store and non-traditional store locations such as tourist venues, temporary locations and ballpark stores.  The commercial segment includes our transactionskey strategic relationships with other business partners, mainly comprised of licensing our intellectual property, including entertainment properties, for third-party use and wholesale product sales.  The international franchising segment includes the activities under our franchise agreements with locations in Asia, Australia, Africa, the Middle East, Europe, Mexico and South America.
Our reportable segments are primarily determined by the types of customers they serve and the types of products and services that they offer.  Each reportable segment may operate in many geographic areas.  See the financial statements included elsewhere in this Annual Report on Form 10-K for further discussion and financial information related to our segments and the geographic areasselect companies in which we operate.
8

feature their brands on products sold in our stores, including Disney®, Hasbro, Sanrio®, Star Wars, and major professional and collegiate sports along with other culturally relevant brands. Additionally, we have developed promotional arrangements with select organizations.  Our arrangements with Major League Baseball teams, including the Chicago Cubs®, St. Louis Cardinals™ and Pittsburg Pirates® have featured stuffed animal giveaways at each club’s ballpark on a day when our brand is highly promoted within the stadium.  

Availability of Information

We make certain filings with the SEC,Securities and Exchange Commission (the “SEC”), including our Annual Report on Form 10-K, quarterly reportsQuarterly Reports on Form 10-Q, current reportsCurrent Reports on Form 8-K, and all amendments and exhibits to those reports, available free of charge in the Investor Relations section of our corporate website, http://ir.buildabear.com, as soon as reasonably practicable after they are filed with the SEC. The filings are also available through the SEC at the SEC’s Public Reference Room at 100 F Street, N.E., Washington, D.C. 20549 or by calling 1-800-SEC-0330. Also, these filings are available on the internet at http://www.sec.gov. Our Annual Reports to shareholders, press releases and recent analyst presentationsinvestor updates are also available on our website, free of charge, in the Investor Relations section or by writing to the Investor Relations department at World Bearquarters, 1954 Innerbelt Business Center Dr., St. Louis, MO 63114.

ITEM 1A.  RISK FACTORS

ITEM 1A.  RISK FACTORS

We operate in a changing environment that involves numerous known and unknown risks and uncertainties that could materially affect our operations. The risks, uncertainties and other factors set forth below may cause our actual results, performances or achievements to be materially different from those expressed or implied by our forward-looking statements. If any of these risks or events occur, our business, financial condition or results of operations may be adversely affected.

 
4

Risks Related to Our Business

A decline in general global economic conditions could lead to disproportionately reduced consumer demand for our products, which represent relatively discretionary spending, and have an adverse effect on our liquidity and profitability.

Since purchases of our merchandise are dependent upon discretionary spending by our guests, our financial performance is sensitive to changes in overall economic conditions that affect consumer spending. Consumer spending habits are affected by, among other things, prevailing economic conditions, levels of employment, salaries and wage rates, consumer confidence and consumer perception of economic conditions. A continued slowdown in the United States, Canadian or European economies or in the economies of the countries in which our franchisees operate or uncertainty as to the economic outlook could reduce discretionary spending or cause a shift in consumer discretionary spending to other products. Any of these factors would likely cause us to delay or slow our expansion plans, result in lower net retail sales and could also result in excess inventories, which could, in turn, lead to increased merchandise markdowns and related costs associated with higher levels of inventory and adversely affect our liquidity and profitability. For example, for fiscal 2008 through 2010 and again in 2012, we attributed a portion of our decline in comparable store sales to the slower economy in the United States and Europe has caused our sales to decline and led us to slow our growth plans.

A decrease in the customer traffic generated byEurope.

We depend upon the shopping malls in which we are located which we depend upon to attract guests to our stores and a decline in mall traffic could adversely affect our financial conditionperformance and profitability.

While we invest heavily in integrated marketing efforts and believe we are more of a destination location than traditional retailers, we rely to a great extent on customerconsumer traffic in the malls in which our stores are located.  In order to generate guest traffic, we generally attempt to locate our stores in prominent locations within high traffic shopping malls. We rely on the ability of the malls’ anchor tenants, generally large department stores, and on the continuing popularity of malls as shopping destinations.destinations to attract high levels of consumer traffic. We cannot control the development of new shopping malls, the addition or loss of anchors and co-tenants, the availability or cost of appropriate locations within existing or new shopping malls or the desirability, safety or success of shopping malls. In addition, customerconsumer mall traffic may be reduced due to factors such as the economy, civil unrest, actual or threatened acts of terrorism to shopping malls, the impact of weather or natural disasters or a loss ofdecline in consumer confidence because of the economy, terrorismresulting from international conflicts or war. If we are unable to generate sufficient guest traffic, our sales and results of operations will be harmed.  A significant decrease in shopping mall traffic could have a materialan adverse effect on our financial condition and profitability.  For example, we have experienced a decline in transactions at comparable locations over the past several years.

If we are unable to generate interest in and demand for our interactive retail experience and products, including being able to identify and respond to consumer preferences in a timely manner, our financial condition and profitability could be adversely affected.

We believe that our success depends in large part upon our ability to continue to attract guests with our interactive shopping experience and our ability to anticipate, gauge and respond in a timely manner to changing consumer preferences and fashion trends. We cannot assure you that our past success will be sustained or there will continue to be a demand for our “make-your-own stuffed animal” interactive experience, or for our stuffed animals, animal apparel and accessories. A decline in demand for our interactive shopping experience, our animals, animal apparel or accessories, or a misjudgment of consumer preferences, or fashion trends or the demand for licensed products including those that are associated with new movie releases could have a negative impact on our business, financial condition and results of operations. For example,Our future success depends, in 2008part, on the popularity and consumer demand for brands of partner companies such as Disney, Marvel, Hasbro, Nickelodeon and Lucasfilm. If we announced plansare not able to closemeet our contractual commitments or are unable to maintain licensing agreements with key partner brands, our business would be adversely effected. There can be no certainty that licensed brands will continue to be successful or maintain high levels of sales in the Friends 2B Made concept.  The closure was completed byfuture and the endtiming of the fiscal 2009 third quarterfuture entertainment projects may not coincide with pre-tax charges totaling $3.9 million.historical dates impacting our ability to maintain sales levels. In addition, if we miscalculate the market for our merchandise or the purchasing preferences of our guests, we may be required to sell a significant amount of our inventory at discounted prices or even below costs, thereby adversely affecting our financial condition and profitability.  For example, in 2007, we wrote-off $1.6 million, net

Consumer interests change rapidly and our success depends on the ongoing effectiveness of tax, of inventory, including excess Shrek® merchandise.

9

Our future growth and profitability could be adversely affected if our marketing and online initiatives are not effective in generating sufficient levels ofto build consumer affinity for our brand, awarenessdrive consumer demand for key products and guest traffic.
generate traffic for our stores.

We continue to update and evaluate our marketing initiatives, focusing on building our brand, awareness, new product news, timely promotions and rapidly changing consumer preferences.  We may not be able to successfully engage children in our virtual world website, bearville.com, and achieve high enough traffic levels nor be able to leverage the site to drive traffic to our stores. Our future growth and profitability will depend in large part upon the effectiveness and efficiency of our integrated marketing and advertising programs and future marketing and advertising efforts that we undertake, including our ability to:

create greater awareness of our brand, interactive shopping experience and products;

convert consumer awareness into actual store visits and product purchases;

identify the most effective and efficient level of spendingmarketing spend;

select the right geographic areas in eachwhich to market;

determine the appropriate creative message and media mix for marketing expenditures;

and

effectively manage marketing costs (including creative and media) in order to maintain acceptable operating margins and return on marketing investment;investment.

select the right geographic areas in which to market;
convert consumer awareness into actual store visits and product purchases; and
reach a level of engagement on the virtual world Web site with large numbers of unique visitors with frequent visitation that drives visits to our retail stores resulting in purchases.

Our planned marketing expenditures may not result in increased total or comparable store sales or generate sufficient levels of product and brand awareness.  awareness which could have a material adverse effect on our financial condition and profitability.

5

We are subject to a number of risks related to disruptions, failures or security breaches of our information technology infrastructure. If we improperly obtain, or are unable to protect, our data or violate privacy or security laws or expectations, we could be subject to liability and damage to our reputation.

Information technology is a critically important part of our business operations. We depend on information systems to process transactions, manage inventory, operate our Web sites, purchase, sell and ship goods on a timely basis, and maintain cost-efficient operations. There is a risk that we could experience a business interruption, theft of information, or reputational damage as a result of a cyber-attack, such as an infiltration of a data center, or data leakage of confidential information either internally or at our third-party providers. We may experience operational problems with our information systems as a result of system failures, system implementation issues, viruses, malicious hackers, sabotage, or other causes.

Our business involves the storage and transmission of customers’ personal information, such as consumer preferences and credit card information. We invest in industry-standard security technology to protect the Company’s data and business processes against the risk of data security breaches and cyber-attacks. Our data security management program includes identity, trust, vulnerability and threat management business processes, as well as enforcement of standard data protection policies such as Payment Card Industry compliance. We measure our data security effectiveness through industry accepted methods and remediate critical findings. Additionally, we certify our major technology suppliers and any outsourced services through accepted security certification measures. We maintain and routinely test backup systems and disaster recovery, along with external network security penetration testing by an independent third party as part of our business continuity preparedness. Internet privacy is a rapidly changing area and we may be subject to future requirements and legislation that are costly to implement and negatively impact our results.

While we believe that our security technology and processes are adequate in preventing security breaches and in reducing cyber security risks, given the ever-increasing abilities of those intent on breaching cyber security measures and given our reliance on the security and other efforts of third-party vendors, the total security effort at any point in time may not be ablecompletely effective, and any such security breaches and cyber incidents could adversely affect our business. Failure of our systems, including failures due to managecyber-attacks that would prevent the ability of systems to function as intended, could cause transaction errors, loss of customers and sales, and could have negative consequences to us, our marketing expendituresemployees, and those with whom we do business. Any security breach involving the misappropriation, loss, or other unauthorized disclosure of confidential information by us could also severely damage our reputation, expose us to the risks of litigation and liability, and harm our business. While we carry insurance that would mitigate the losses to an extent, such insurance may be insufficient to compensate us for potentially significant losses.

Our Web sites, including those for children, allow social interaction between users. We currently obtain and retain personal information about our Web site users, store shoppers and loyalty program members. In addition, we obtain personal information about our guests as part of their registration in our Find-A-Bear® identification system. Federal, state and foreign governments have enacted or may enact laws or regulations regarding the collection and use of personal information, with particular emphasis on the collection of information regarding minors. Such regulation may also include enforcement and redress provisions.

We have a cost-effective basis.

stringent, comprehensive privacy policy covering the information we collect from our guests and have established security features to protect our guest database and Web sites. While we have implemented programs and procedures designed to protect the privacy of people, including children, from whom we collect information, and our Web sites are designed to be fully compliant with the Federal Children’s Online Privacy Protection Act, there can be no assurance that such programs will conform to all applicable laws or regulations. If we fail to fully comply, we may be subjected to liability and damage to our reputation. In addition, because our guest database primarily includes personal information of young children and young children frequently interact with our Web sites, we are potentially vulnerable to charges from parents, children’s organizations, governmental entities, and the media of engaging in inappropriate collection, distribution or other use of data collected from children. Additionally, while we have security features and chat monitoring, our security measures may not protect users’ identities and our online safety measures may be questioned which may result in negative publicity or a decrease in visitors to our site. If site users act inappropriately or seek unauthorized contact with other users of the site, it could harm our reputation and, therefore, our business and we could be subject to liability.

If we are unable to increase our total and comparable store sales, trends, our results of operations and financial condition could be adversely affected.

Our consolidated comparable store sales for 2011 declined 2.1%increased by 1.6% in 2014 and 5.1% in 2013 following a 2.0% decline in 2010, a 13.4% decline in fiscal 2009, a 14.0% decline in fiscal 2008 and a 9.9% decline in fiscal 2007.  We believe that the decrease in 2011 was primarily attributable to the underperformance of certain licensed movie products in the fourth quarter.  We believe that global economic conditions continued to impact our comparable store sales in 2010.  We believe that the decrease in fiscal 2009 was primarily attributable to the continued economic recession and dramatic decrease in consumer sentiment and the decline in North American shopping mall traffic.  We believe that the decrease in 2008 was primarily attributable to the economic recession and decrease in consumer disposable income, a continued decline in shopping mall customer traffic and changes in media strategies, online entertainment, children’s media consumption and play patterns.  We believe that the decrease in 2007 was primarily attributable to a decline in shopping mall customer traffic and consumer spending on discretionary products, changes in media strategies, online entertainment, children’s media consumption and play patterns, competitive plush animal products and lower than expected customer purchases of select licensed movie products introduced in the fiscal 2007 second quarter.multi-year decline. We believe the principal factors that will affect comparable store results include the following:

the continuing appeal of our concept;

the effectiveness of our marketing efforts to attract new and repeat guests;

consumer confidence and general economic conditions;

the impact of changes in governmental policies on consumer sentiment and discretionary spending levels;

the impact of store closures, relocations and openings in existing markets;

our ability to anticipate and to respond, in a timely manner, to consumer trends;

the continued introduction and expansion of our merchandise offerings;

the impact of store openings, closures and relocations in existing markets;

mall traffic;

competition for product offerings including in the online space;

 
6

the impact of updates to our brand appearance and our store design;

the timing and frequency of national media appearances and other public relations events; and

weather conditions.

As a result of these and other factors, we may not be able to generate or achieve comparable stores sales growth in the future. If we are unable to do so, our results of operations could be significantly harmed and we may be required to record significant impairment charges.

10

Our strategy requires us

We may not be able to operate a significant number of stores in the United States, Canada, the United Kingdom and Ireland as well as close, relocate and openevolve our store locations in these countries. If we are not able to operate these storesalign with market trends or to effectively manage theour overall portfolio of our stores itwhich could adversely affect our ability to grow and could significantly harm our profitability.

Our growthfuture results will largely depend on our ability to operate our stores successfully in the United States, Canada, the United Kingdom and Ireland and optimizingoptimize store productivity and profitability by closing select stores, relocatingstrategically evolving our real estate portfolio to align with market trends while selectively opening new locations and downsizing other storessystematically refreshing our store base. In 2012, we announced a plan to reduce our store count in North America and remodeling and opening selectsubstantially completed this plan in 2014. From 2012 through 2014, we closed 61 stores in a new design.  We opened 25, 50, and 35 stores in fiscal 2008, 2007 and 2006, respectively.  Since then we slowed net store growth considerably with one net closure in both 2009 and 2010 and two net openings in 2011, exclusive of temporary locations.  We plan to continue this trend in 2012 with fifteen to twenty strategic closures.North America. Our ability to manage our portfolio of stores in future years and position stores in desirable locations and operate stores profitably, particularly in multi-store markets, is a key factor in our ability to grow successfully.achieve sustained profitable growth. We cannot assure you as tobe certain when or whether desirable locations will become available, the number of Build-A-Bear Workshop stores that we can or will ultimately open, or whether any such new or relocated stores can be profitably operated. We have not always succeeded in identifying desirable locations or in operating our stores successfully in those locations.  For example, in 2011 and 2010, we closed five and four locations, respectively, prior to the expiration of their respective leases.  Prior to 2010, we had closed four stores since our inception (excluding four stores that we closed in connection with our 2006 acquisition of Amsbra and The Bear Factory).  We may decide to close other stores in the future.  In addition, our ability to open new stores and manage our portfolio will be limited to some extent by market saturation of our stores.  Our ability to open new stores and to manage our growth also depends on our ability to:

negotiate acceptable lease terms, including desired tenant improvement allowances;
finance the costs of closing, relocating and opening stores, including, severance and termination fees for store closures and capital expenditures and working capital requirements of the new and relocated stores;
manage inventory to meet the needs of new and existing stores on a timely basis;
hire, train and retain qualified store personnel;
develop cooperative relationships with our landlords; and
successfully integrate new stores into our existing operations.

In July 2005, we opened oura flagship store in New York City. ThisBecause this store ishas much larger annual sales than our typical mall-based stores, and as such, we may be unable to generate revenues fromclosing this store at a level that justifies keeping the store open.  Closing this store could not only have an adverse impact on our profitability,revenues.

Additionally, in 2014 we operated eight stores located within other retailers’ stores and as such are subject to the costsoperational risks of opening thisthese retailers, including but not limited to, ineffective store were much larger than those for a typical store, but, as our flagship store,operations, labor disputes and negative publicity. If other retailers in which we have stores are impacted by these factors, it could also have an adversea negative impact on the Build-A-Bear Workshop brandour sales and consumer perception of our brand.

Increased demands on our operational, managerial and administrative resources as a result of our store strategy could cause us to operate our business less effectively, which in turn could cause deterioration in our profitability. Additionally, closing multiple stores could have an adverse impact on the Build-A-Bear Workshop brand and consumer perception of our brand.
operating performance.

If we are unable to renew, renegotiate or replace our store leases or enter into leases for new stores on favorable terms, or if we violate any of the terms of our current leases, our growth and profitability could be harmed.

We lease all of our store locations. The majority of our store leases contain provisions for base rent plus percentage rent based on sales in excess of an agreed upon minimum annual sales level. A number of our leases include a termination provision which applies if we do not meet certain sales levels during a specified period, typically in the third to fourth year and the sixth to seventh year of the lease, which may be at either the landlord’s options or ours. Furthermore, some of our leases contain various restrictions relating to change of control of our company. Our leases also subject us to risks relating to compliance with changing mall rules and the exercise of discretion by our landlords on various matters within the malls. In addition, the lease for our store in the Downtown Disney® District at the Disneyland® Resort in Anaheim, California provides that the landlord may terminate the lease at any time, subject to the payment of an early termination fee.  As a result, we cannot assure you that the landlord will not exercise its right to terminate this lease.

In addition, most of our leases will expire within the next ten years and many of our initial leases are near completion and do not contain options to renew.  We may not be offered a lease renewal by our landlord, may not be able to renew leases undermaintain or obtain favorable economic terms or maintain our existing store location thereby requiring additional capital expenditure to move the store location within the mall.  Those locations may be in parts of the mall that have less traffic or be positioned further from our desired co-tenants and our ongoing sales and profitability results may be negatively affected.desirable malls. The terms of new leases may not be as favorable, increasingwhich could cause an increase in store expenses andnegatively impacting overall profitability. If we execute termination rights, we may have expenses and charges associated with those closures which could negatively impact our profitability.
Additionally, several large landlords dominate the ownership of prime malls, particularly in the United States and Canada, and because of our dependence on these landlords for a substantial number of our locations, any significant erosion in their financial conditions or our relationships with these landlords could negatively affect our ability to obtain and retain store locations. Further landlord consolidation may negatively impact our results of operations.

Our leases in the United Kingdom and Ireland also typically contain provisions requiring rent reviews every five years in which the base rent that we pay is adjusted to current market rates. These rent reviews require that base rents cannot be reduced if market conditions have deteriorated but can be changed “upwards only”. We may be required to pay base rents that are significantly higher than we have projected. For example, past rent reviews have resulted in increases as high as 30% in select locations within the United Kingdom. As a result of these and other factors, we may not be able to operate our European store locations profitably. If we are unable to do so, our results of operations and financial condition could be harmed and we may be required to record significant additional impairment charges.

In addition, the lease for our store in the Downtown Disney® District at the Disneyland® Resort in Anaheim, California provides that the landlord may terminate the lease at any time. As a result, we cannot be assured that the landlord will not exercise its right to terminate this lease.

We may not be able to operate our international company-owned stores profitably.

We currently operate company-owned stores in the United Kingdom, Canada, Ireland and Denmark. Our future success in international markets may be impacted by differences in consumer demand, regulatory and cultural differences, economic conditions, changes in foreign government policies and regulations and potential restrictions and costs to convert and repatriate currency, as well as other risks that we may not anticipate. Brand awareness in international markets may be lower than in the U.S. and we may face higher labor and rent costs, as well as different holiday schedules. Although we have realized benefits from our operations in the United Kingdom and Ireland, we may be unable to continue to do so on a consistent basis. In 2013 and 2014, we closed 8 stores in Canada. In 2012, we recognized an impairment charge on all of the goodwill associated with our UK acquisition along with the store assets at certain store locations with poor operating results. In 2010, we closed all three of our company-owned stores in France as we were unable to operate them profitably. In February 2015, we opened our first company-owned store in Denmark.

 
7

 
11

Additionally, we conduct business globally in many different jurisdictions with currencies other than U.S. dollars. Our results could be negatively impacted by changes or fluctuations in currency exchange rates since we report our consolidated financial results in U.S. dollars.

Our merchandise is manufactured by foreign manufacturers and we transact business in various foreign countries; therefore the availability and costs of our products, as well as our product pricing, may be negatively affected by risks associated with international manufacturing and trade and foreign currency fluctuations.

We purchase our merchandise from domestic vendors who contract with manufacturers in foreign countries, primarily in China. Any event causing a disruption of imports, including the imposition of import restrictions or labor strikes or lock-outs, could adversely affect our business.  For example, in fiscal 2002, we experienced disruption to our import of merchandise as well as increased shipping costs associated with a dock-worker labor dispute. The flow of merchandise from our vendors could also be adversely affected by financial or political instability in any of the countries in which the goods we purchase are manufactured, especially China, if the instability affects the production or export of merchandise from those countries. TradeWe are subject to trade restrictions in the form of tariffs or quotas, or both, applicable to the products we sell as well as increases into raw material imported to manufacture those products. Such tariffs or quotas are subject to change. Our compliance with the regulations is subject to interpretation and labor costsreview by applicable authorities. Change in regulations or interpretation could also affect the importation of those products and could increasenegatively impact our operations by increasing the cost of and reducereducing the supply of products available to us. In addition, decreases in the value of the U.S. dollar against foreign currencies, particularly the Chinese renminbi, could increase the cost of products we purchase from overseas vendors. The pricing of our products in our stores may also be affected by changes in foreign currency rates and require us to make adjustments which would impact our revenue and profit in various markets.

We may suffer negative publicity or be sued if the manufacturers of our merchandise ship any products that do not meet current safety standards or production requirements or if our products are recalled or cause injuries.

Although we require our manufacturers to meet our safety standards and product specifications and safety standards and submit our products for testing, we cannot control the materials used by our manufacturers. If one of these manufacturers ships merchandise that does not meet our required standards, we could in turn experience negative publicity or be sued.

Many of our products are used by small children and infants who may be injured from usage if age grading or warnings are not followed. We may decide or be required to recall products or be subject to claims or lawsuits resulting from injuries. For example, we have voluntarily recalled fourfive products in the past threesix years due to possible safety issues. While the vendors have historically reimbursed us for certain, related expenses, negative publicity in the event of any recall or if any children are injured from our products could have a material adverse effect on sales of our products and our business, and related recalls or lawsuits with respect to such injuries could have a material adverse effect on our financial position. Additionally, we could incur fines related to consumer product safety issues from the regulatory authorities in the countries in which we operate. Although we currently have liability insurance, we cannot assure you that it would cover product recalls or related fines, and we face the risk that claims or liabilities will exceed our insurance coverage. Furthermore, we may not be able to maintain adequate liability insurance in the future.

We may not be able to operate successfully if we lose key personnel, are unable to hire qualified additional personnel, or experience turnover of our management team.

The success of our business depends upon the quality of associates throughout our organization and our ability to attract and retain qualified key employees. In June 2013, we hired a new Chief Executive Officer who replaced our retiring Founder and Chief Executive Bear. In 2013 and 2014, four other executive officers left the Company, three executive officers joined the Company and the Company is currently conducting a search for a new Chief Operations Officer. The success of our business depends on effective transition of these positions. During these transitions, organizational changes are likely to occur and we may not be able to retain key managers or associates. We may incur expenses related to the transition in these positions that could negatively impact the profitability of our business. The loss of certain key employees, our inability to attract and retain other qualified key employees or a labor shortage that reduces the pool of qualified candidates could have a material adverse effect on our business, financial condition and results of operations.

We rely on a few vendors to supply substantially all of our merchandise, and significant price increases or any disruption in their ability to deliver merchandise could harm our ability to source products and supply inventory to our stores.

We do not own or operate any manufacturing facilities. We purchased approximately 81% of our merchandise in fiscal 2011, approximately 73% in fiscal 2010 and approximately 80% in fiscal 2009 fromFor the past three vendors.  Our 2010 purchases included a significant purchase of non-proprietary toy products that were incremental to our traditional purchasing.  Excluding these purchases,years, we purchased approximatelybetween 75% and 80% of our merchandise from three vendors. These vendors in turn contract for our ordersthe production of merchandise with multiple manufacturing facilities, located primarily in China for the production of merchandise.and, beginning in 2014, in Vietnam. Our relationships with our vendors generally are on a purchase order basis and do not provide a contractual obligation to provide adequate supply or acceptable pricing on a long-term basis. Our vendors could discontinue sourcing merchandise for us at any time. If any of our significant vendors were to discontinue their relationship with us, or if the factories with which they contract were to suffer a disruption in their production, we may be unable to replace the vendors in a timely manner, which could result in short-term disruption to our inventory flow or quality of the inventory as we transition our orders to new vendors or factories which could, in turn, disrupt our store operations and have an adverse effect on our business, financial condition and results of operations. For example in 2011, one factory used by one of our vendors closed unexpectedly, causing us to quickly switch factories for one product, affecting the quality and flow of the product.  Additionally, in the event of a significant price increase from these suppliers, we may not be able to find alternative sources of supply in a timely manner or raise prices to offset the increases, which could have anhavean adverse effect on our business, financial condition and results of operations.

 
Our profitability could be adversely affected by high petroleum products prices.8
The profitability of our business depends to a certain degree upon the price of petroleum products, both as a component of the transportation costs for delivery of inventory from our vendors to our stores and as a raw material used in the production of our animal skins and stuffing.  For example, our results in fiscal 2011, 2008 and 2007 were impacted by significant increases in fuel surcharges due to higher petroleum products prices.  We are unable to predict what the price of crude oil and the resulting petroleum products will be in the future. We may be unable to pass along to our customers the increased costs that would result from higher petroleum prices.  Therefore, any such increase could have an adverse impact on our business and profitability.

 
12

We may not be able to operate our European company-owned stores in the United Kingdom and Ireland profitably.
In April 2006, we acquired The Bear Factory Limited, a stuffed animal retailer in the United Kingdom owned by The Hamleys Group Limited, and Amsbra Limited, our former United Kingdom franchisee (the UK Acquisition).  Both The Bear Factory and Amsbra had losses in prior to our acquisition.  Although we have realized benefits from these operations as part of our larger company, we may be unable to continue to do so on a consistent basis.  In particular, we face business, regulatory and cultural differences from our domestic business, such as economic conditions, changes in foreign government policies and regulations and potential restrictions and costs to convert and repatriate currency, as well as other risks that we may not anticipate.  We also face difficulties realizing benefits because we have less brand awareness than in the U.S., face higher labor and rent costs, and have different holiday schedules.  In 2007, we terminated our French franchise agreement and opened three company-owned stores in France.  We were unable to operate the stores in France profitably and in 2010, we closed all three of our company-owned stores in France.
Our leases in the United Kingdom and Ireland also typically contain provisions requiring rent reviews every five years in which the base rent that we pay is adjusted to current market rates.  These rent reviews require that base rents cannot be reduced if market conditions have deteriorated but can be changed “upwards only”.  We may be required to pay base rents that are significantly higher than we have forecast. For example, past rent reviews have resulted in increases as high as 40% in select locations within the United Kingdom.  As a result of these and other factors, we may not be able to operate our European store locations profitably.

If we are unable to do so, our results of operations and financial condition could be harmed and we may be required to record significant additional impairment charges.

If we are not able to franchise new stores outside of the United States, Canada, the United Kingdom and Ireland, if we are unable to effectively manage our international franchises, attract new franchisees or if the laws relating to our international franchises change, our growth and profitability could be adversely affected and we could be exposed to additional liability.
In 2003, we began to expand the

As of January 3, 2015, there were 71 traditional Build-A-Bear Workshop brand outside of the United States, opening company-owned stores in Canada and our firstinternational franchised location in the United Kingdom.  We have continued to expand outside of our company-owned regions through franchising in a number of countries.  As of December 31, 2011, there were 79 Build-A-Bear Workshop franchised stores located outside of the United States, Canada, the United Kingdom and Ireland.stores. We cannot assure you that our franchisees will be successful in identifying and securing desirable locations or in operating their stores. International markets frequently have different demographic characteristics, competitive conditions, consumer tastes and discretionary spending patterns than our existing North Americanowned and Europeanoperated markets, which may causeimpact the performance of these stores to be less successful than those in our existing markets.stores. Additionally, our franchisees may experience financing, merchandising and distribution expenses and challenges that are different from those we currently encounter in our existing markets. The operations and results of our franchisees could be negatively impacted by the economic or political factors in the countries in which they operate or foreign currency fluctuations. These challenges, as well as others, could have a material adverse effect on our business, financial condition and results of operations.

For example, we have incurred $1.4 million, $1.1 million and $0.2 million of bad debt expense related to receivables from our franchisees in fiscal 2014, 2013 and 2012, respectively.

The success of our franchising strategy will depend upon our ability to attract and maintain qualified franchisees with sufficient financial resources to develop and grow the franchise operation and upon the ability of those franchisees to successfully develop and operate their franchised stores. Franchisees may not operate stores in a manner consistent with our standards and requirements, may not hire and train qualified managers and other store personnel and may not operate their stores profitably. As a result, our franchising strategyoperations may not be profitable to us.profitable. Moreover, our brand image and reputation may suffer. When franchisees perform below expectations we may transfer those agreements to other parties, take over the operations directly or discontinue the franchise agreement. Furthermore, even if our international franchising strategy is successful, the interests of franchisees might sometimes conflict with our interests. For example, whereas franchisees are concerned with their individual business strategies and objectives, we are responsible for ensuring the success of the Build-A-Bear Workshop brand and all of our stores.

The laws of the various foreign countries in which our franchisees operate govern our relationships with our franchisees. These laws, and any new laws that may be enacted, may detrimentally affect the rights and obligations between us and our franchisees and could expose us to additional liability.

Portions of our business are subject to privacy and security risks.  If we improperly obtain, or are unable to protect, information from our guests, in violation of privacy or security laws or expectations, we could be subject to liability and damage to our reputation.

Our Web site, bearville.com, features children’s games and in world e-mail and chat system.  In addition, our e-commerce site, buildabear.com, features e-cards and printable party invitations and thank-you notes and provides an opportunity for children under the age of 13 to sign up, with the consent of their parent or guardian, to receive our online newsletter.  We currently obtain and retain personal information about our website users, store shoppers and Stuff Fur Stuff loyalty program members.  In addition, we obtain personal information about our guests as part of their registration in our Find-A-Bear identification system.  Federal, state and foreign governments have enacted or may enact laws or regulations regarding the collection and use of personal information, with particular emphasis on the collection of information regarding minors.  Such regulations include or may include requirements that companies establish procedures to:

give adequate notice regarding information collection and disclosure practices;
allow consumers to have personal information deleted from a company’s database;
provide consumers with access to their personal information and the ability to rectify inaccurate information;
obtain express parental consent prior to collecting and using personal information from children; and
comply with the Federal Children’s Online Privacy Protection Act.
Such regulation may also include enforcement and redress provisions.  While we have implemented programs and procedures designed to protect the privacy of people, including children, from whom we collect information, and our websites are designed to be fully compliant with the Federal Children’s Online Privacy Protection Act, there can be no assurance that such programs will conform to all applicable laws or regulations.  If we fail to fully comply, we may be subjected to liability and damage to our reputation.
13

We have a stringent, comprehensive privacy policy covering the information we collect from our guests and have established security features to protect our guest database and website.  However, our security measures may not prevent security breaches.  We may need to expend significant resources to protect against security breaches or to address problems caused by breaches.  If unauthorized third parties were able to penetrate our network security and gain access to, or otherwise misappropriate, our guests’ personal information, it could harm our reputation and, therefore, our business and we could be subject to liability.  Such liability could include claims for misuse of personal information or unauthorized use of credit cards.  These claims could result in litigation, our involvement in which, regardless of the outcome, could require us to expend significant financial resources.  In addition, because our guest database primarily includes personal information of young children and young children frequently interact with our website, we are potentially vulnerable to charges from parents, children’s organizations, governmental entities, and the media of engaging in inappropriate collection, distribution or other use of data collected from children.  Such charges could adversely impact guest relationships and ultimately cause a decrease in net sales and also expose us to litigation and possible liability.
Our virtual world Web site, primarily for children, bearville.com, allows social interaction between users.  While we have security features and chat monitoring, our security measures may not protect users’ identities and our online safety measures may be questioned which may result in negative publicity or a decrease in visitors to our site.  If site users act inappropriately or seek unauthorized contact with other users of the site, it could harm our reputation and, therefore, our business and we could be subject to liability. Internet privacy is a rapidly changing area and we may be subject to future requirements and legislation that are costly to implement and negatively impact our results.
We may suffer negative publicity or be sued if the manufacturers of our merchandise violate labor laws or engage in practices that our guests believe are unethical.
We rely on our sourcing personnel to select manufacturers with legal and ethical labor practices, but we cannot control the business and labor practices of our manufacturers.  If one of these manufacturers violates labor laws or other applicable regulations or is accused of violating these laws and regulations, or if such a manufacturer engages in labor or other practices that diverge from those typically acceptable in the United States, we could in turn experience negative publicity or be sued.
We may suffer negative publicity or a decrease in sales or profitability if the non-proprietary toy products we sell in our stores do not meet our quality standards or fails to achieve our sales expectations.
We expect to expand our product assortment to include interactive toy products manufactured by other toy companies.  If sales of such products do not meet our expectations or are impacted by competitors’ pricing, we may have to take markdowns or employ other strategies to liquidate the product. If other toy companies do not meet quality standards or violate any manufacturing or labor laws, we suffer negative publicity and not realize our sales plans.
We may not be able to operate successfully if we lose key personnel, are unable to hire qualified additional personnel, or experience turnover of our management team.
The success of our business depends upon our senior management closely supervising all aspects of our business, in particular the operation of our stores and the design, procurement and allocation of our merchandise.  Also, because guest service is a defining feature of the Build-A-Bear Workshop corporate culture, we must be able to hire and train qualified managers and Bear Builder associates to succeed.  The loss of certain key employees, in particular Maxine Clark, our founder and Chief Executive Bear, as well as other members of our senior management, our inability to attract and retain other qualified key employees or a labor shortage that reduces the pool of qualified store associates could have a material adverse effect on our business, financial condition and results of operations.  We generally do not maintain key person insurance with respect to our executives, management or other personnel, except for limited coverage of Ms. Clark, which we do not believe would be sufficient to completely protect us against losses we may suffer if her services were to become unavailable to us in the future.
We rely on a company-owned distribution center to service the majority of our stores in North America, and our third-party distribution center providers used in the western United States and Europe may perform poorly.
The efficient operation of our stores is dependent on our ability to distribute merchandise to locations throughout the United States, Canada and Europe in a timely manner.  We have a 350,000-square-foot distribution center in Groveport, Ohio.  We rely on this company-owned distribution center to receive, store and distribute merchandise for the majority of our North America stores.  We rely on third parties to manage all of the warehousing and distribution aspects of our business on the West Coast of the United States and in Europe.  Any significant interruption in the operation of the distribution centers due to natural disasters and severe weather, as well as events such as fire, accidents, power outages, system failures or other unforeseen causes could damage a significant portion of our inventory.  These factors may also impair our ability to adequately stock our stores and could increase our costs associated with our supply chain.
Our market share may be adversely impacted at any time by a significant number of competitors.
We operate in a highly competitive environment characterized by low barriers to entry.  We compete against a diverse group of competitors.  Because we are mall-based, we see our competition as those mall-based retailers that compete for prime mall locations, including various apparel, footwear and specialty retailers.  As a retailer whose signature product is a stuffed animal that is typically purchased as a toy or gift, we also compete with toy retailers, such as Wal-Mart, Toys “R” Us, Target, Kmart and other discount chains, as well as with a number of manufacturers that sell plush toys in the United States and Canada, including, but not limited to, Ty, Fisher Price, Mattel, Ganz, Russ Berrie, Applause, Boyds, Hasbro, Commonwealth, Gund and Vermont Teddy Bear. Since we offer our guests an experience as well as merchandise, we also view our competition as any company that competes for our guests’ time and entertainment dollars, such as movie theaters, restaurants, amusement parks and arcades.  In addition, there are several small companies that operate “make your own” teddy bear and stuffed animal experiences in retail stores and kiosks.  Although we believe that currently none of these companies offers the breadth and depth of the Build-A-Bear Workshop products and experience, we cannot assure you that they will not compete directly with us in the future.
Many of our competitors have longer operating histories, significantly greater financial, marketing and other resources, and greater name recognition.  We cannot assure you that we will be able to compete successfully with them in the future, particularly in geographic locations that represent new markets for us.  If we fail to compete successfully, our market share and results of operations could be materially and adversely affected.
We also believe that there is an emerging trend within children’s play patterns towards electronic toys, internet and online play.  According to Emarketer.com, kids aged eight to eleven reported that they spend between one and two hours online each day.  We believe our Web site, bearville.com, competes with other companies and internet sites that vie for children’s attention in the online space including webkinz.com, clubpenguin.com and neopets.com.  A growing number of traditional children’s toy and entertainment companies have also developed their own virtual world online play sites including Barbie.com® and McWorld.  We cannot assure you that children’s preferences for our products will remain strong or that our on line Web site for children, bearville.com, will be successful in attracting children to our brand.  If children decide to engage with other products or Web sites, our sales will be negatively impacted and our results will be materially impacted.
14

We may fail to renew, register or otherwise protect our trademarks or other intellectual property and may be sued by third parties for infringement or, misappropriation of their proprietary rights, which could be costly, distract our management and personnel and which could result in the diminution in value of our trademarks and other important intellectual property.

Other parties have asserted in the past, and may assert in the future, trademark, patent, copyright or other intellectual property rights that are important to our business. We cannot assure you that others will not seek to block the use of or seek monetary damages or other remedies for the prior use of our brand names or other intellectual property or the sale of our products or services as a violation of their trademark, patent or other proprietary rights. Defending any claims, even claims without merit, could be time-consuming, result in costly settlements, litigation or restrictions on our business and damage our reputation.

In addition, there may be prior registrations or use of intellectual property in the U.S. or foreign countries for similar or competing marks or other proprietary rights of which we are not aware. In all such countries it may be possible for any third party owner of a national trademark registration or other proprietary right to enjoin or limit our expansion into those countries or to seek damages for our use of such intellectual property in such countries. In the event a claim against us were successful and we could not obtain a license to the relevant intellectual property or redesign or rename our products or operations to avoid infringement, our business, financial condition or results of operations could be harmed. Securing registrations does not fully insulate us against intellectual property claims, as another party may have rights superior to our registration or our registration may be vulnerable to attack on various grounds.

We are subject to risks associated with technology and digital operations.

Our operations are subject to numerous technology related risks, including risks related to the failure of the computer systems that operate our point of sale and inventory systems, Web sites and mobile sites and their related support systems. We are also subject to risks related to computer viruses, telecommunications failures, and similar disruptions. Also, we may require additional capital in the future to sustain or grow our technological infrastructure and digital commerce capabilities.

Business risks related to technology and digital commerce include risks associated with the need to keep pace with rapid technological change, Internet security risks, risks of system failure or inadequacy, governmental regulation and legal uncertainties with respect to the Internet, and collection of sales or other taxes by additional states or foreign jurisdictions. If any of these risks materializes, it could have a material adverse effect on our business.

 
9

We may suffer negative publicity or be sued if the manufacturers of our merchandise violate labor laws or engage in practices that our guests believe are unethical.

We rely on our sourcing personnel to select manufacturers with legal and ethical labor practices, but we cannot control the business and labor practices of our manufacturers. If one of these manufacturers violates labor laws or other applicable regulations or is accused of violating these laws and regulations, or if such a manufacturer engages in labor or other practices that diverge from those typically acceptable in the United States, we could in turn experience negative publicity or be sued.

Our company-owned distribution center which services the majority of our stores in North America and our third-party distribution center providers used in the western United States and Europe may experience disruptions in their ability to support our stores or they may operate inefficiently.

The operation of our stores is dependent on our ability to distribute merchandise to locations throughout the United States, Canada and Europe in a timely manner. We have a 350,000-square-foot distribution center in Groveport, Ohio. We rely on this company-owned distribution center to receive, store and distribute merchandise for the majority of our North America stores.  We rely on third parties to manage all of the warehousing and distribution aspects of our business on the West Coast of the United States and in Europe. Any significant interruption in the operation of the distribution centers due to natural disasters or severe weather, as well as events such as fire, accidents, power outages, system failures or other unforeseen causes could damage a significant portion of our inventory. These factors may also impair our ability to adequately stock our stores and could decrease our sales and increase our costs associated with our supply chain.

Our profitability could be adversely affected by fluctuations in petroleum products prices.

The profitability of our business depends to a certain degree upon the price of petroleum products, both as a component of the transportation costs for delivery of inventory from our vendors to our stores and as a raw material used in the production of our animal skins and stuffing. For example, our results in fiscal 2011 were impacted by significant increases in fuel surcharges due to higher petroleum products prices. We are unable to predict what the price of crude oil and the resulting petroleum products will be in the future. We may be unable to pass along to our customers the increased costs that would result from higher petroleum prices. Therefore, any such increase could have an adverse impact on our business and profitability.

Our plans to leverage the Build-A-Bear brand to drive strategic expansion into new sales and profit streams may not be successful.

Our objective to achieve sustained profitable growth depends in part on our ability to use our brand and existing infrastructure as a base to drive new lines of business.  For example, we currently expect to re-launch an out-bound licensing program in the future.  If we are unable to develop these new lines of business profitably, we may not be able to achieve our long-term objectives.

Our market share may be adversely impacted at any time by a significant variety of competitive threats.

We operate in a highly competitive environment characterized by low barriers to entry. We compete against a diverse group of competitors. Because we are primarily mall-based, we see our competition as those mall-based retailers that compete for prime mall locations, including various apparel, footwear and specialty retailers. As a retailer whose signature product is a stuffed animal that is typically purchased as a toy or gift, we also compete with big box retailers and toy stores, as well as manufacturers that sell plush toys. Since we offer our guests an experience as well as merchandise, we also view our competition as any company that competes for our guests’ time and entertainment dollars, such as movie theaters, restaurants, amusement parks and arcades. In addition, there are several small companies that operate “make your own” teddy bear and stuffed animal experiences in retail stores and kiosks. Although we believe that currently none of these companies offers the breadth and depth of the Build-A-Bear Workshop products and experience, we cannot assure you that they will not compete directly with us in the future.

Many of our competitors have longer operating histories, significantly greater financial, marketing and other resources, and greater name recognition. We cannot assure you that we will be able to compete successfully with them in the future, particularly in geographic locations that represent new markets for us. If we fail to compete successfully, our market share and results of operations could be materially and adversely affected.

We may suffer negative publicity or a decrease in sales or profitability if the products from other companies that we sell in our stores do not meet our quality standards or fail to achieve our sales expectations.

We may expand our product assortment to include products manufactured by other companies. If sales of such products do not meet our expectations or are impacted by competitors’ pricing, we may have to take markdowns or employ other strategies to liquidate the product. If other companies do not meet quality or safety standards or violate any manufacturing or labor laws, we may suffer negative publicity and may not realize our sales plans.

Poor global economic conditions could have a material adverse effect on our liquidity and capital resources.

In 2008 and 2009, the general economic and capital market conditions in the United States and other parts of the world deteriorated significantly.  These conditions adversely affected borrowers’ access to capital and increased the cost of capital.  

Although we believe that our capital structure and credit facilities will provide sufficient liquidity, there can be no assurance that our liquidity will not be affected by changes in the capital markets or that our capital resources will at all times be sufficient or at an acceptable cost to satisfy our liquidity needs. Capital market conditions may affect the renewal or replacement of our credit agreement, which was originally entered into in 2000 and has been extended annually since then and currently expires December 31, 2013.

2016.

 
10

Risks Related to Owning Our Common Stock

Fluctuations in our quarterly results of operations could cause the price of our common stock to substantially decline.

Retailers generally are subject to fluctuations in quarterly results. Our operating results for one period may not be indicative of results for other periods, and may fluctuate significantly due to a variety of factors, including:

the profitability of our stores;

increases or decreases in comparable store sales;

changes in general economic conditions and consumer spending patterns;

seasonal shopping patterns, including whether the Easter holiday occurs in the first or second quarter and other school holiday schedules;

the impact of a 53rd week in our fiscal year which occurs approximately every six years, including fiscal 2014;

the effectiveness of our inventory management;

the timing and frequency of our marketing initiatives;

changes in consumer preferences;

the continued introduction and expansion of merchandise offerings;

actions of competitors or mall anchors and co-tenants;

weather conditions;

the timing of store closures, relocations and openings and related expenses; and

the timing and frequency of national media appearances and other public relations events.

If our future quarterly results fluctuate significantly or fail to meet the expectations of the investment community, then the market price of our common stock could decline substantially.

Fluctuations in our operating results could reduce our cash flow and we may be unable to repurchase shares at all or at the times or in the amounts we desire or the results of the share repurchase program may not be as beneficial as we would like.

Our

In February 2015, our Board of Directors has implemented a $50$10 million share repurchase program.program, after terminating the previously existing share repurchase plan under which we had repurchased 6.2 million shares of our common stock for an aggregate price of $46.2 million since February 2007. The new program does not require the Company to repurchase any specific number of shares of our common stock, and may be modified, suspended or terminated at any time without prior notice. Shares repurchased under the program will be subsequently retired. If our cash flow decreases as a result of decreased sales, increased expenses or capital expenditures or other uses of cash, we may not be able to repurchase shares of our common stock at all or at times or in the amounts we desire. As a result, the results of the share repurchase program may not be as beneficial as we would like.

15

Our certificate of incorporation and bylaws and Delaware law contain provisions that may prevent or frustrate attempts to replace or remove our current management by our stockholders, even if such replacement or removal may be in our stockholders’ best interests.

Our basic corporate documents and Delaware law contain provisions that might enable our management to resist a takeover. These provisions:

restrict various types of business combinations with significant stockholders;

provide for a classified board of directors;

limit the right of stockholders to remove directors or change the size of the board of directors;

limit the right of stockholders to fill vacancies on the board of directors;

limit the right of stockholders to act by written consent and to call a special meeting of stockholders or propose other actions;

require a higher percentage of stockholders than would otherwise be required to amend, alter, change or repeal our bylaws and certain provisions of our certificate of incorporation; and

authorize the issuance of preferred stock with any voting rights, dividend rights, conversion privileges, redemption rights and liquidation rights and other rights, preferences, privileges, powers, qualifications, limitations or restrictions as may be specified by our board of directors.

These provisions may:

discourage, delay or prevent a change in the control of our company or a change in our management, even if such change may be in the best interests of our stockholders;

adversely affect the voting power of holders of common stock; and

limit the price that investors might be willing to pay in the future for shares of our common stock.

 
11

ITEM 1B.  

UNRESOLVED STAFF COMMENTS

Not applicable.

ITEM 2.  

PROPERTIES

Stores

We lease all of our store locations. As of December 31, 2011,January 3, 2015, we operated 288324 retail stores located primarily in major malls throughout the United States, Canada, and Puerto Rico, 56 stores located in the United Kingdom and two stores in Ireland in our Retail segment.  Our North American mall-based stores generally range in size from approximately 2,000 to 4,000 gross square feet and average approximately 2,800 square feet, while our tourist location stores currently range up to 7,000 square feet and our flagship store in New York City is approximately 20,000 square feet.  Our UK stores range in size from approximately 800 to 2,300 selling square feet and average approximately 1,500 square feet.  Our stores are highly visual and colorful featuring a teddy bear theme and larger than life details including a “sentry bear” at the front entry, custom-designed fixtures as well as a customized Build-A-Bear Workshop tile logo in our entryway. Our stores are designed to be open and inviting so that guests can fully immerse in the shopping experience and actively participate in the creation and customization of their purchase. Our typical store features one or two stuffing machines, three to five Name Me computer stations and numerous displays of fully-dressed stuffed animals throughout the store.  We select malls and make site selections within the mall based upon demographic analysis, market research, site visits and mall dynamics as well as a proprietary forecasting model that projects a potential location’s first year sales. We have identified additional target sites that meet our criteria for new stores in new and existing markets.  We seek to locate our mall-based stores in areas with maximum customer traffic, often near to or in the center of the mall, as well as offering adjacencies to other children, teen and family retailers.

We lease all of our store locations.  Due to our attraction as a family-oriented entertainment destination concept, we have received numerous requests from mall owners and developers to locate a Build-A-Bear Workshop store in their malls.  We believe that we generally have negotiated favorable lease terms including provisions providing for exclusivity of operation of our concept in the mall.  Our stores are located in a variety of shopping center types.  As of December 31, 2011, the distribution of our stores is as follows: 
Super regional center214
Regional center88
Open air lifestyle center17
Outlet center (1)
10
Other (theme, NYC, concession)17
Total company-owned stores346
Temporary locations6
Other (ballparks, zoo)4
Total company-owned retail locations356

(1)Build-A-Bear Workshop stores in outlet centers are not merchandised with outlet merchandise.
16

Most of our leases have an initial term of ten years and do not have renewal options or clauses although our leases in the United Kingdom are typically covered by laws and regulations that give us priority rights of renewal.  A number of our leases provide a lease termination or “kick out” option, which may be mutual, allowing either party to exercise the option in a pre-determined year or years, typically the third or fourth year and sixth or seventh year of the lease, if we do not meet certain agreed upon minimum sales levels.  In addition, our leases typically require us to pay personal property taxes, our pro rata share of real property taxes of the shopping mall, our own utilities, repairs and maintenance in our store, a pro rata share of the malls’ common area maintenance and, in some instances, merchant association fees and media fund contributions.  Most of our leases in North America also require the payment of a fixed minimum rent as well as percentage rent based on sales in excess of agreed upon minimum annual sales levels. Our leases in the United Kingdom and Ireland typically have rent reviews every five years in which the base rental rate is adjusted to current market rates if they are higher than the original rent agreed.

Following is a list of our 346 company-owned stores in the United States, Canada, the United Kingdom and Ireland as of December 31, 2011:
State

Number of Stores

Alabama5
Alaska1
Arizona5
Arkansas3
California26
Colorado6
Connecticut5
Delaware1
Florida21
Georgia8
Idaho1
Illinois10
Indiana7
Iowa3
Kansas2
Kentucky3
Louisiana5
Maine2
Maryland5
Massachusetts9
Michigan5
Minnesota2
Mississippi1
Missouri7
Montana1
Nebraska1
Nevada3
New Hampshire2
New Jersey12
New Mexico1
New York12
North Carolina9
Ohio10
Oklahoma2
Oregon3
Pennsylvania11
Puerto Rico1
Rhode Island1
South Carolina3
Tennessee5
Texas24
Utah3
Virginia10
Washington5
West Virginia1
Wisconsin5
17

Canadian Province
Number of Stores
Alberta3
British Columbia2
Manitoba1
Nova Scotia1
Ontario9
Quebec3
Saskatchewan1
United Kingdom
England48
Scotland6
Wales1
Northern Ireland1
Ireland2
Non-Store Properties

In addition to leasing all of our store locations, we own a warehouse and distribution center in Groveport, Ohio, which is utilized primarily by our Retail segment. The facility is approximately 350,000 square feet and includes our web fulfillment site. We also lease approximately 59,000 square feet for our corporate headquarters or World Bearquarters, in St. Louis, Missouri.  Our World BearquartersMissouri which houses our corporate staff, our call center and our on-site training facilities. The lease was amended, effective January 1, 20082014 with a five-year term, and may be extended for two additional five-year terms.  In September 2006, we completed construction of a company-owned warehouse and distribution center, or Bearhouse, in Groveport, Ohio, which is utilized primarily by our Retail segment.  The facility is approximately 350,000 square feet.  In 2007, our web fulfillment site moved to the Bearhouse.

term. In the United Kingdom, we lease approximately 2,0002,500 square feet for our regional headquarters in Windsor, England. The lease commenced in August 2003.  The lease2003 and can be terminated at any time by either party giving notice of termination six months prior to cancellation.

ITEM  3.

LEGAL PROCEEDINGS

From time to time we are involved in ordinary routine litigation typical for companies engaged in our line of business. We are involved in several court actions seeking to enforce our intellectual property rights or to determine the validity and scope of the proprietary rights of others. As of the date of this Annual Report on Form 10-K, we are not involved in any pending legal proceedings that we believe would be likely, individually or in the aggregate, to have a material adverse effect on our financial condition or results of operations.

ITEM  4.

MINE SAFETY DISCLOSURE

Not applicable

 
Not applicable12

 
18

PART II

ITEM 5.  

MARKET FOR REGISTRANT’S COMMON EQUITY, RELATED STOCKHOLDER MATTERS AND ISSUER PURCHASES OF EQUITY SECURITIES

Our common stock is listed on the New York Stock Exchange (NYSE) under the symbol “BBW.” Our common stock commenced trading on the NYSE on October 28, 2004. The following table sets forth the high and low sale prices of our common stock for the periods indicated.

  Fiscal 2011  Fiscal 2010 
  High  Low  High  Low 
First Quarter $8.66  $6.00  $7.43  $4.50 
Second Quarter $7.00  $5.53  $9.76  $6.37 
Third Quarter $6.63  $4.60  $7.45  $4.85 
Fourth Quarter $8.80  $4.37  $9.24  $5.54 

  

Fiscal 2014

  

Fiscal 2013

 
  

High

  

Low

  

High

  

Low

 

First Quarter

 $9.49  $7.30  $5.49  $3.70 

Second Quarter

 $15.43  $9.34  $7.10  $4.90 

Third Quarter

 $14.53  $10.07  $7.39  $6.07 

Fourth Quarter

 $21.22  $12.17  $10.35  $6.97 

As of March 12, 2012,13, 2015, the number of holders of record of the Company’s common stock totaled approximately 2,544.

2,883.

PERFORMANCE GRAPH

The following performance graph compares the 60-month cumulative total stockholder return of our common stock, with the cumulative total return on the Russell 2000® Index and an SEC-defined peer group of companies identified as SIC Code 5600-5699 (the “Peer Group”). The Peer Group consists of companies whose primary business is the operation of apparel and accessory retail stores. Build-A-Bear Workshop is not strictly a merchandise retailer and there is a strong interactive, entertainment component to our business which differentiates itus from retailers in the Peer Group. However, in the absence of any other readily identifiable peer group, we believe the use of the Peer Group is appropriate.

The performance graph starts on December 30, 2006January 2, 2010 and ends on December 30, 2011,January 2, 2015, the last trading day prior to December 31, 2011,January 3, 2015, the end of our fiscal 2011.2014. The graph assumes that $100 was invested on December 30, 2006January 4, 2010 in each of our common stock, the Russell 2000 Index and the Peer Group, and that all dividends were reinvested.

These indices are included only for comparative purposes as required by Securities and Exchange CommissionSEC rules and do not necessarily reflect management’s opinion that such indices are an appropriate measure of the relative performance of theour common stock. They are not intended to forecast the possible future performance of our common stock.

 
13

 
14
19

 

20

ISSUER PURCHASES OF EQUITY SECURITIES

Period 
(a)
Total Number of Shares (or Units) Purchased (1)
  (b) Average Price Paid Per Share (or Unit)  
(c)
Total Number of Shares (or Units) Purchased as Part of Publicly Announced Plans or Programs (2)
  
(d)
Maximum Number (or Approximate Dollar Value) of Shares (or Units) the May Yet Be Purchased Under the Plans or Programs (2)
 
Oct. 2, 2011 – Oct. 29, 2011  517,148  $5.29   516,490  $10,817,301 
Oct. 30, 2011 – Nov. 26, 2011  314,588  $6.69   314,588  $8,711,999 
Nov. 27, 2011 – Dec. 31, 2011  128  $8.69   -  $8,711,999 
Total  831,864  $5.82   831,078     

Period

 

(a)

Total Number of Shares (or Units) Purchased (1)

  

(b)

Average Price Paid Per Share (or Unit)

  

(c)

Total Number of Shares (or Units) Purchased as Part of Publicly Announced Plans or Programs (2)

  

(d)

Maximum Number (or Approximate Dollar Value) of Shares (or Units) that May Yet Be Purchased Under the Plans or Programs (2)

 

Sep. 28, 2014 – Oct. 25, 2014

  11,875  $12.23   11,875  $3,782,779 

Oct. 26, 2014 – Nov. 22, 2014

  -  $-   -  $3,782,779 

Nov. 23, 2014 – Jan. 3, 2015

  705  $19.89   -  $3,782,779 

Total

  12,580  $12.66   11,875     


(1)

Includes shares of our common stock delivered to us in satisfaction of the tax withholding obligation of holders of restricted shares which vested during the quarter. Our equity incentive plans provide that the value of shares delivered to us to pay the withholding tax obligations is calculated asat the closing trading price of our common stock on the date the relevant transaction occurs.

(2)

On February 23, 2012,25, 2015, we announced the further extensiontermination of our $50 millionthe share repurchase program that was adopted in 2008 and adopted a new repurchase program (the “2015 Share Repurchase Program”) which authorizes us to repurchase up to $10 million of our outstanding common stock until March 31, 2013.  The program was authorized2016, subject to further extension by the Board. Under the 2015 Share Repurchase Program, we currently intend to purchase up to $10 million of our board of directors.  Purchases may be madecommon stock in the open market or in(including through 10b5-1 trading plans), through privately negotiated transactions, with the levelor through an accelerated repurchase transaction. The primary source of funding is expected to be cash on hand. The timing and timingamount of activity dependingshare repurchases, if any, will depend on price, market conditions, applicable regulatory requirements, and other factors. Purchase activityThe program does not require the Company to repurchase any specific number of shares, and may be increased, decreasedmodified, suspended or discontinuedterminated at any time without prior notice. Shares purchasedrepurchased under the program arewill be subsequently retired. As of March 12, 2012,13, 2015, we had $8.7approximately$9.0 million of availability under the program.

Recent Sales of Unregistered Securities

There were no sales of unregistered securities during the fourth quarter of fiscal 2011.

past three years.

Dividend Policy

No dividends were paid in 2014, 2013 or 2012. We anticipate that we will retain any future earnings to support operations, to finance the growth and development of our business and to repurchase shares of our common stock from time to time and we do not expect, at this time, to pay cash dividends in the future.dividends. Any future determination relating to our dividend policy will be made at the discretion of our board of directors and will depend on a number of factors, including future earnings, capital requirements, financial conditions, future prospects and other factors that the board of directors may deem relevant. Additionally, under our credit agreement, we are prohibited from declaring dividends without the prior consent of our lender, subject to certain exceptions, as described in “Management’s Discussion and Analysis of Financial Condition and Results of Operations — Liquidity and Capital Resources”.

Resources.”

 
15

 
21

ITEM 6.

SELECTED FINANCIAL DATA

Throughout this Annual Report on Form 10-K, we refer to our fiscal years ended January 3, 2015, December 28, 2013, December 29, 2012, December 31, 2011 and January 1, 2011, January 2, 2010, January 3, 2009 and December 29, 2007, as fiscal years 2014, 2013, 2012, 2011 2010, 2009, 2008 and 2007,2010, respectively. Our fiscal year consists of 52 or 53 weeks, and ends on the Saturday nearest December 31 in each year. Fiscal years 2011, 2010, 2009 and 2007The 2014 fiscal year included 5253 weeks and fiscal year 2008years 2013, 2012, 2011, and 2010 included 5352 weeks. All of our fiscal quarters presented in this Annual Report on Form 10-K included 13 weeks, with the exception of the fourth quarter of fiscal 20082014, which included 14 weeks. When we refer to our fiscal quarters, or any three month period ending as of a specified date, we are referring to the 13-week or 14-week period prior to that date.

The following table sets forth, for the periods and dates indicated, our selected consolidated financial and operating data. The balance sheet data as of December 31, 2011for fiscal 2014 and January 1, 20112013 and the statement of operations and other financial data for our fiscal years ended December 31, 2011, January 1, 20112014, 2013 and January 2, 20102012 are derived from our audited financial statements included elsewhere in this Annual Report on Form 10-K. The balance sheet data as of January 2,for fiscal 2012, 2011 and 2010, January 3, 2009 and December 29, 2007, and the statement of incomeoperations and other financial data for our fiscal years ended January 3, 20092011 and December 29, 20072010 are derived from our audited consolidated financial statements that are not included in this Annual Report on Form 10-K. You should read our selected consolidated financial and operating data in conjunction with our consolidated financial statements and related notes and with “Management’s Discussion and Analysis of Financial Condition and Results of Operations” appearing elsewhere in this Annual Report on Form 10-K.

  

Fiscal Year

 
  

2014

  

2013

  

2012

  

2011

  

2010

 
  

(Dollars in thousands, except share, per share, per store and per gross square foot data)

 

Statement of operations data:

                    

Total revenues

 $392,354  $379,069  $380,941  $394,375  $401,452 

Costs and expenses:

                    

Cost of merchandise sold

  211,832   220,738   230,181   234,227   239,556 

Selling, general and administrative

  164,445   160,708   165,516   162,881   164,618 

Goodwill impairment

  -   -   33,670   -   - 

Interest expense (income), net

  53   (259)  3   (81)  (250)

Total costs and expenses

  376,330   381,187   429,370   397,027   403,924 

Income (loss) before income taxes

  16,024   (2,118)  (48,429)  (2,652)  (2,472)

Income tax expense (benefit)

  1,662   (6)  866   14,410   (2,576)

Net income (loss)

 $14,362  $(2,112) $(49,295) $(17,062) $104 

Earnings (loss) per common share:

                    

Basic

 $0.82  $(0.13) $(3.02) $(0.98) $0.01 

Diluted

 $0.81  $(0.13) $(3.02) $(0.98) $0.01 

Shares used in computing common per share amounts:

                    

Basic

  16,908,001   16,465,138   16,331,672   17,371,315   18,601,465 

Diluted

  17,133,811   16,465,138   16,331,672   17,371,315   18,653,012 

 
16
  Fiscal Year 
  2011  2010  2009  2008  2007 
  (Dollars in thousands, except share, per share, per store and per gross square foot data) 
Statement of income data:               
Total revenues $394,375  $401,452  $395,906  $468,316  $475,360 
Costs and expenses:                    
Cost of merchandise sold  234,227   239,556   247,511   270,918   260,077 
Selling, general and administrative
  162,334   163,910   161,692   185,608   177,375 
Store preopening  547   708   90   2,410   4,416 
Store closing  -   -   981   2,952   - 
Losses from investment in affiliate  -   -   9,615   -   - 
Interest expense (income), net  (81)  (250)  (143)  (799)  (1,531)
Total costs and expenses  397,027   403,924   419,746   461,089   440,337 
Income (loss) before income taxes  (2,652)  (2,472)  (23,840)  7,227   35,023 
Income tax expense (benefit)  14,410   (2,576)  (11,367)  2,663   12,514 
Net income (loss) $(17,062) $104  $(12,473) $4,564  $22,509 
Earnings (loss) per common share:                    
Basic $(0.98) $0.01  $(0.66) $0.24  $1.11 
Diluted $(0.98) $0.01  $(0.66) $0.24  $1.10 
Shares used in computing common per share amounts:
                    
Basic  17,371,315   18,601,465   18,874,352   19,153,123   20,256,847 
Diluted  17,371,315   18,653,012   18,874,352   19,224,273   20,448,793 

 
22

  Fiscal Year 
  2011  2010  2009  2008  2007 
  (Dollars in thousands, except share, per share, per store and per gross square foot data) 
Other financial data:               
Retail gross margin ($) (1) $154,468  $155,128  $142,572  $190,500  $209,090 
Retail gross margin (%) (1)  39.9%  40.1%  36.7%  41.3%  44.7%
Capital expenditures, net (2) $12,248  $14,649  $8,148  $23,215  $37,235 
Depreciation and amortization  24,232   26,976   28,487   28,883   26,292 
                     
Cash flow data:                    
Cash flows provided by operating activities
 $16,010  $22,021  $23,990  $23,615  $56,374 
Cash flows used in investing activities
  (13,318)  (13,766)  (8,898)  (26,629)  (40,938)
Cash flows provided by (used in) financing activities
  (14,587)  (7,216)  -   (14,024)  (3,052)
                     
Store data (3):                    
Number of stores at end of period                    
North America  288   290   291   292   272 
Europe  58   54   54   54   49 
Total stores  346   344   345   346   321 
Square footage at end of period                    
North America  830,437   841,600   846,373   856,504   810,208 
Europe (4)  84,022   77,870   77,520   77,520   70,577 
Total square footage  914,459   919,470   923,893   934,024   880,785 
Average net retail sales per store - North America (5) (6)
 $1,021  $1,030  $1,044  $1,329  $1,576 
Net retail sales per gross square foot - North America (6) (7) $354  $356  $358  $445  $516 
Consolidated comparable store sales change (%) (8)
  (2.1)%  (2.0)%  (13.4)%  (14.0)%  (9.9)%
                     
Balance sheet data:                    
Cash and cash equivalents $46,367  $58,755  $60,399  $47,000  $66,261 
Working capital  37,610   51,671   53,865   38,880   40,090 
Total assets  241,571   275,794   284,273   300,152   339,531 
Total stockholders' equity  129,243   157,713   164,780   167,725   193,608 

  

Fiscal Year

 
  

2014

  

2013

  

2012

  

2011

  

2010

 
  

(Dollars in thousands, except share, per share, per store and per gross square foot data)

 

Other financial data:

                    

Retail gross margin ($)(1)

 $176,838  $153,477  $145,687  $154,468  $155,128 

Retail gross margin (%)(1)

  45.6%  41.1%  38.9%  39.9%  40.1%

Capital expenditures, net(2)

 $10,890  $19,362  $17,268  $12,248  $14,649 

Depreciation and amortization

  18,128   19,216   21,422   24,232   26,976 
                     

Cash flow data:

                    

Cash flows provided by operating activities

 $34,884  $19,058  $16,542  $17,234  $22,021 

Cash flows used in investing activities

 $(11,789) $(19,362) $(15,096) $(13,318) $(13,766)

Cash flows (used in) provided by financing activities

 $(1,783) $132  $(2,902) $(15,811) $(7,216)
                     

Store data(3):

                    

Number of stores at end of period

                    

North America - Traditional

  245   253   283   287   290 

North America - Non-traditional

  20   10   8   11   15 

Total North America

  265   263   291   298   305 

Europe - Traditional

  57   58   58   56   52 

Europe - Non-traditional

  2   2   2   2   2 

Total Europe

  59   60   60   58   54 

Total stores

  324   323   351   356   359 

Square footage at end of period (4)

                    

North America - Traditional

  688,633   716,098   805,770   829,449   841,600 

North America - Non-traditional

  37,309   19,507   12,610   18,956   32,950 

Total North America

  725,942   735,605   818,380   848,405   874,550 

Europe - Traditional

  82,863   84,933   84,405   81,705   75,588 

Europe - Non-traditional

  1,926   1,926   1,926   2,206   2,206 

Total Europe

  84,789   86,859   86,331   83,911   77,794 

Total square footage

  810,731   822,464   904,711   932,316   952,344 

Average net retail sales per store:(5) (9)

                    

North America

 $1,158  $1,080  $1,003  $1,021  $1,030 

Europe

 £809  £755  £736  £810  £790 

Net retail sales per gross square foot: (9)

                    

North America (6)

 $409  $381  $350  $354  $356 

Europe (7)

 £567  £525  £511  £562  £551 

Consolidated comparable store sales change (%)(8) (9)

  1.6%  5.1%  (3.3)%  (2.1)%  (2.0)%
                     

Balance sheet data:

                    

Cash and cash equivalents

 $65,389  $44,665  $45,171  $46,367  $58,755 

Working capital

  46,691   30,353   30,503   37,610   51,671 

Total assets

  212,054   195,611   192,102   241,571   275,794 

Total stockholders' equity

  97,625   84,390   83,137   129,243   157,713 

(1)

Retail gross margin represents net retail sales less cost of retail merchandise sold, which excludes cost of wholesale merchandise sold. Retail gross margin percentage represents retail gross margin divided by net retail sales.

(2)

Capital expenditures net consist of leasehold improvements, furniture and fixtures, land, buildings, computer equipment and software purchases, as well as trademarks, intellectual property key money deposits and deferred leasing fees.

17


(3)

Excludes our webstoreweb stores. North American stores are located in the United States, Canada and temporary, seasonalPuerto Rico. In Europe, stores are located in the United Kingdom, Ireland and, event-based locations.prior to 2011, France.

(4)

Square footage for stores located in Europe is estimated selling square footage and includes stores in the United Kingdom, Ireland and France.footage.

(5)

Average net retail sales per store represents net retail sales only from stores open throughout the entire period in North America divided by the total number of such stores.

(6)

When we refer to average net retail sales per store and net

Net retail sales per gross square foot for any period, we include in those calculations only those stores that have been open for that entire period in North America.  European stores are not included.

(7)Net retail sales per gross square footAmerica represents net retail sales from stores open throughout the entire period in North America divided by the total gross square footage of such stores.  European

(7)

Net retail sales per selling square foot in Europe represents net retail sales from stores are not included.open throughout the entire period in Europe divided by the total selling square footage of such stores.

(8)

Comparable store sales percentage changes are based on net retail sales. Stores are considered comparable beginning in their thirteenth full month of operation.  Fiscal 2008 first quarter was the first quarter that

(9)

Excludes our European operations met the criteria for inclusion in our comparable store calculation.  As such, fiscal 2008 is the first period to include comparable store sales change for Europe in the consolidated comparable store sales change.web stores and temporary and seasonal locations

23

ITEM 7.

MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

The following Management’s Discussion and Analysis of Financial Condition and Results of Operations contains forward-looking statements that involve risks and uncertainties. Our actual results may differ materially from the results discussed in the forward-looking statements. Factors that might cause such a difference include, but are not limited to, those discussed in “Risk Factors” and elsewhere in this Annual Report on Form 10-K. The following section is qualified in its entirety by the more detailed information, including our financial statements and the notes thereto, which appears elsewhere in this Annual Report on Form 10-K.

Overview

We are the leading, and only international,global company providing athat offers an interactive “make your own stuffed animal” interactiveretail entertainment experience under the Build-A-Bear Workshop brand, in which our guests stuff, fluff, dress, accessorize and name their own teddy bears and other stuffed animals. Our concept, which we developed for mall-based retailing, capitalizes on what we believe is the relatively untapped demand for experience-based shopping as well as the widespread appeal of stuffed animals.  The Build-A-Bear Workshop experience appeals to a broad range of age groups and demographics, including children, teens, their parents and grandparents.  As of December 31, 2011,January 3, 2015, we operated 288324 Company-owned stores in the United States, Canada and Puerto Rico, 56 stores in the United Kingdom and two stores in Ireland, and had 7971 franchised stores operating in international locations under the Build-A-Bear Workshop brand. In addition to our stores, we sell our products on our e-commerce Web site,sites, buildabear.com and market our products and build our brand through our “virtual world” Web site, bearville.com, which complements our interactive shopping experience and positively enhances our core brand value.  We also operate non-traditional store locations in Major League Baseball ballparks, six temporary locations, one location in a zoo, one location in a science center and an airport.

buildabear.co.uk.

We operate in three segments that share the same infrastructure, including management, systems, merchandising and marketing, and generate revenues as follows:

Retail – Company-owned retail stores located in the United States, Canada, Puerto Rico, the United Kingdom and Ireland, a webstore and seasonal, event-based locations;two web stores;

International Franchising – Other international stores operated under franchise agreements; and

Commercial – Transactions with other business partners, mainly comprised of wholesale product sales and licensing our intellectual property, including entertainment properties, for third-party use and wholesale product sales; anduse.

International stores operated under franchise agreements.

Selected financial data attributable to each segment for fiscal 2011, 20102014, 2013 and 2009,2012, are set forth in Note 1916 to our consolidated financial statements included elsewhere in this Annual Report on Form 10-K.

For a discussion of the key trends and uncertainties that have affected our revenues, income and liquidity, see the “— Revenues,” “— Costs and Expenses” and “— Expansion and Growth Potential”Stores” subsections of this Overview.

Overview, along with the “Risk Factors” and “Results of Operations”.

We believe that we have developed an appealing retail store concept that, for North American stores open for the entire year, averaged $1.2 million in fiscal 2014, $1.1 million in fiscal 2013, and $1.0 million in fiscal 2011, fiscal 2010 and fiscal 20092012 in net retail sales per store. For a discussion of the changes in comparableConsolidated store sales in fiscal years 2011, 2010 and 2009, see “— Revenues” below.  Store contribution which consists of income (loss) before income tax expense (benefit); interest; store depreciation, amortizationlocation net retail sales less cost of product, marketing and impairment; store preopening expense; store closing expense; losses from investment in affiliate andrelated expenses. Non-store general and administrative expense, excluding franchise fees, income from commercial activitiesexpenses are excluded as are our web stores, locations not open for the full fiscal year and contribution from our webstore, temporary and seasonal event-based locations, as a percentage of net retail sales, excludingdeferred revenue from our webstore, temporary and seasonal and event-based locations, was 15.2% for fiscal 2011, 15.3% for fiscal 2010 and 12.4% for fiscal 2009.  Total company net loss as a percentage of total revenues was 4.3% for fiscal 2011 and 3.2% for fiscal 2009.  Total company net income as a percentage of total revenues was 0.0% for fiscal 2010.adjustments. See “— Non-GAAP Financial Measures” for a reconciliation of store contribution to net income (loss). Store contribution as a percent of store location net retail sales was 16.3% for fiscal 2014, 12.1% for fiscal 2013 and 8.6% for fiscal 2012. Consolidated net income (loss) income.  The net loss in 2011as a percentage of total revenues was primarily attributable to3.7% for fiscal 2014, (0.6)% for fiscal 2013, (12.9)% for fiscal 2012.

We believe that our 2014 improvement is a result of the decrease in comparable store salessuccessful and the recording of a valuation allowance on the Company’s US deferred tax assets.  Net income increased in 2010 due to stable store sales trends, continued cost reductions, improvements in margin and leverage of fixed costs.  Additionally, certain non-cash charges included in 2009 did not recur, or were significantly lower in 2010.  Net income declined in 2009 due primarily to the decrease in comparable store sales and the impact of certain non-cash charges.  In 2009, merchandise margin improvement was more than offset by fixed occupancy cost deleverage due primarily to the decrease in comparable store sales.

In 2011, our results reflect stablizing economic trends and modest mall traffic increases but continuing low levels of consumer confidence.  In 2011, our store contribution percentage was essentially flat with 2010, as declining sales were offset by lower store expenses, specifically payroll and supplies.  In 2009 and 2010, our results reflect the challenging retail environment – economic recession, declining mall traffic, and slowing consumer spending – factors impacting many retailers and particularly our company given the discretionary natureconsistent implementation of our productskey strategies of optimizing real estate, resetting the consumer value equation and rationalizing our experience.  In 2010, our store contribution increased, primarily dueexpense structure. For the fiscal year, we improved North American sales per square foot to a significant decrease in store asset impairment charges as compared to 2009 as well as improvements in$409, expanded consolidated retail gross margin by 450 basis points and leveragereduced the number of fixed store costs.  In 2009, our total store contribution declined, primarily due to a 13.4% decrease in comparable store sales.  This decrease in total store contribution was partially offset by approximately $25 million in cost reductionsunprofitable stores in North America to less than 2%. Our 2013 performance demonstrated progress on our turnaround plan and our objective to achieve sustainable, long-term profitability as we hired a new chief executive, executed a significant real estate strategy and implemented stringent cost controls throughout the organization. In 2012, our results were negatively impacted by the declining sales in 2009.
the UK. In North America, the 2012 results reflected the early results of turnaround efforts, increased costs for marketing, store remodels and openings and store closings.

 
18

 
24

Our 20122015 plan balancesbuilds on the progress we made in 2014 and 2013 in implementing our long term business goals while recognizing the continuing challengeskey strategies, with a combination of the retail environment.continuous improvement of these initiatives and strategic expansion into additive opportunities. We plan to continue to improve our real estate model through selective new high-potential openings, a systematic refresh of our store productivitybase and profitability bystrategic international expansion. We plan to continue to drive core consumer business and strategically closing fifteen to twenty stores during the year and reducing the square footage of select stores by relocating them within the same malls.  While we believe our market potential in North America is approximately 300 to 325, stores, this right-sizing will allow us to focus onexpand our business and align all operations around our goals of improving our comparable stores sales performance and store productivity, while also building our long term brand value.  At the same time, we will build our first newly designed stores that feature a bold new look and enhanced experiencewith consumers over 12 years old. We expect to do this more profitably as we continue to be a leader inimprove the interactive experiential retail space.  While Build-A-Bear Workshop in North America will be leaner with fewer storesvalue engineering of products and implementing new systems that have higher volumesfacilitate sales growth and profitability,increase efficiency. Additionally, we will continue to grow internationally in our company-owned operations in the UK and through our franchisees.  We also intend to increase shopping frequency by increasing new guest traffic to its stores, specifically focusing on familiesdevelop more proprietary products along with children, by refreshing our loyalty program and intensifying digital engagement to increase visits from our existing guests and by reinforcing our store as a top destination for gifts.  In 2009, we implemented cost reduction initiatives that resulted in approximately $25 million in pre-tax savings.  We were able to maintain these savings in 2010 and 2011 and savedre-launching an additional $3 million in 2011.  We anticipate an additional $9 million in savings in 2012, a portion of which will offset expected product cost increases.  out-bound licensing program.

We ended fiscal 20112014 with no borrowings under our bank loan agreement and with $46$65.4 million in cash and cash equivalents after investing $12$10.9 million in capital projects and $15projects. Throughout the year, we spent $3.4 million in share repurchases.

repurchasing shares of our common stock.

Following is a description and discussion of the major components of our statement of operations:

Revenues

Net retail sales:Net retail sales are revenues from retail sales (including our webstoreweb store and other non-store locations), are net of discounts, exclude sales tax, include shipping and handling costs billed to customers, and are recognized at the time of sale. Revenues from gift cards are recognized at the time of redemption. Our guests use cash, checks, gift cards and third party credit cards to make purchases. We classify stores as new, non-comparable and comparable stores. Stores enter the comparable store calculation in their thirteenth full month of operation. Our webstoreweb store and temporary seasonal and event-basedseasonal locations are not included in our store count or in our comparable store calculations. Non-comparable stores also result from a store relocation or remodel that results in a significant change in square footage.footage or temporary closure. The net retail sales for that location are excluded from comparable store sales calculations until the thirteenth full month of operation after the date of the change.  In fiscal 2008 and 2009, we closed all Friends 2B Made locations.  All but one of these locations were inside or adjacent to a Build-A-Bear Workshop store and were excluded from our store count  Other than one stand-alone store in Ontario, California, the closures of these locations were considered remodels of existing Build-A-Bear Workshop stores and were not included as closures.  The net retail sales of these expanded Build-A-Bear Workshop stores were excluded from comparable store sales calculations until the thirteenth full month of operation after the date of the expansion as well as after the subsequent closure.

We have a loyalty program with a frequent shopper reward feature, in North America, the Stuff Fur StuffStuff® club. Through 2011, guests enrolled inMembers of the program receivedreceive one point for every dollar or partial dollar spent and receive awards after reaching 100 points, received a $10 discount on a future purchase.certain point thresholds. On a quarterly basis, an estimate of the obligation related to the program, based on actual points, and certificatesawards outstanding and historical point conversion and certificateaward redemption patterns, is recorded as an adjustment to deferred revenue and net retail sales.  At the time of redemption of the $10 discount, the deferred revenue obligation is reduced,liability and a corresponding amount is recognized in net retail sales. As the reward certificatesawards can be earned or redeemed at any of our store locations, we account for changes in the deferred revenue account at the total company level only. Therefore, when we refer to net retail sales by location, such as comparable stores or new stores, these amounts do not include any changes in the deferred revenue amount.revenue. See “---Critical“-Critical Accounting Estimates” for additional details on the accounting for the deferred revenue underrelated to our customer loyalty program.

25

We use net retail sales per gross square foot and comparable store sales as performance measures for our business. The following table details net retail sales per gross square foot by age of store for the periods presented:


  Fiscal  Fiscal  Fiscal 
  2011  2010  2009 
Net retail sales per gross square foot - North America (1) (2)
    
Store Age > 5 years (220, 194 and 164 stores, respectively) $362  $370  $372 
Store Age 3-5 years (56, 71 and 62 stores respectively) $315  $321  $341 
Store Age <3 years (4, 21 and 59 stores, respectively) $369  $317  $333 
All comparable stores $354  $356  $358 

  

Fiscal

  

Fiscal

  

Fiscal

 
  

2014

  

2013

  

2012

 

Net retail sales per gross square foot - North America(1) (2)

 $409  $381  $350 

Net retail sales per selling square foot - Europe(2) (3)

 £567  £525  £511 


(1)

Net retail sales per gross square foot in North America represents net retail sales from North American stores open throughout the entire period in North America divided by the total gross square footage of such stores.  Calculated on an annual basis only.

(2)

Excludes our webstore,web stores and temporary and seasonal and event-based locations.

(3)

Net retail sales per selling square foot in Europe represents net retail sales from stores open throughout the entire period in Europe divided by the total selling square footage of such stores.

 
19

The percentage increase (or decrease) in comparable store sales for the periods presented below is as follows:

  Fiscal  Fiscal  Fiscal 
  2011  2010  2009 
Comparable store sales change - North America (%) (1) (2)
    
Store Age > 5 years (220, 194 and 164 stores, respectively)  (2.1)%  (0.4)%  (15.1)%
Store Age 3-5 years (56, 71 and 62 stores respectively)  (5.1)%  (3.3)%  (17.7)%
Store Age <3 years (4, 21 and 59 stores, respectively)  1.0%  (3.8)%  (22.2)%
Total comparable store sales change  (2.5)%  (1.2)%  (16.7)%
             
Comparable store sales change - Europe  (%) (1) (2)
  (0.2)%  (5.5)%  5.0%
             
Comparable store sales change - Consolidated  (%) (1) (2)
  (2.1)%  (2.0)%  (13.4)%

  

Fiscal

  

Fiscal

  

Fiscal

 
  

2014

  

2013

  

2012

 

Comparable store sales change - North America (%) (1) (2)

  1.4%  5.7%  (2.0)%
             

Comparable store sales change - Europe (%) (1) (2)

  2.3%  2.9%  (8.4)%
             

Comparable store sales change - Consolidated (%) (1) (2)

  1.6%  5.1%  (3.3)%


(1)

Comparable store sales percentage changes are based on net retail sales and stores are considered comparable beginning in their thirteenth full month of operation.

(2)

Excludes our webstore,web stores and temporary and seasonal and event-based locations.

Fiscal 20112014 consolidated comparable store sales decreased by 2.1%, including a 0.2% decreasefor the full year are compared to the 53-week period ended January 4, 2014. We believe the increase in Europe and a 2.5% decrease in North America (full year comparable store sales for fiscal 2014 was primarily driven by:

High-impact product launches supported by well-executed, elevated marketing programs which led to robust sales of key licensed products, continued strength in our core collections and successful proprietary launches;

Improvement in key operational levers as we saw increases in dollars per transaction, units per transaction and average unit selling price for the year; and

Strategic store closures, primarily in North American multi-store markets, which have transferred approximately 15% of their sales to remaining stores in the market.

Additionally, we believe fiscal 2014 was negatively impacted by a decrease in traffic partially attributable to the extreme weather patterns in the first quarter of 2014 in North America and its lingering effects. In the first quarter of 2014, extreme weather decreased overall mall traffic for many markets in North America impacting the retail sector overall. In the second quarter of 2014, we saw the lingering effect of the first quarter weather patterns as school vacations were cancelled and the school year was extended in many markets impacting experiential children’s retail such as ours whose traffic benefits when kids are out of school. We believe that consumer traffic in many of the malls in which we operate stores has decreased from historical levels impacting overall consumer traffic to our stores.

Fiscal 2013 consolidated comparable store sales for the full year are compared to the 52 week period ended Jan. 1, 2011).December 29, 2012. We believeattribute the overall declineincrease in consolidated comparable store sales for the full year was attributedperiod primarily to the following factors:

impact of our brand marketing and product strategies which have improved results in our overall store base and our real estate optimization strategies which have driven sales in selective markets impacted by store closures and remodels.

 ·

Through

The growth in our base business accounted for approximately 70% of the third quarter, we had experienced a 0.9% decrease in consolidatedoverall comparable store sale.  Growthsales increases in third quarter sales,2013 which resulted from improved merchandise assortments and successful promotional events, only partially offset comparable stores sales declines in the first half of the year, whichwe believe were primarily driven by a decline in transactions and negative consumer sentiment and spending in the UK.by:

A 30% reduction in discounts in North America which contributed to higher transaction value in 2013; and

Our brand building marketing initiatives, including national television advertising in the United States, along with a balance of proprietary and licensed product, which we believe increased traffic to our stores and contributed to an increase in transactions.

 ·

Further sales declines in the fourth quarter, attributable to underperforming licensed movie product, resulted in a decline for the full year. 
Fiscal 2010 consolidated comparable store sales decreased by 2.0%, including a 5.5% decrease in Europe and a 1.2% decrease in North America (full year comparable store sales are compared to the 52 week period ended Jan. 2, 2010).  We believe the decline in consolidated comparable store sales was attributed primarily to the following factors:
·The continuing impact of the economic recession and resulting pullback in consumer spending impacted our comparable store sales particularly in Europe.  While these factors impact many retailers we believe that they impact our comparable store sales particularly given the discretionary nature of our products and our experience.
·

We believe that our product selection and improved integrationreal estate optimization strategies drove the remaining 30% of product marketing and store operations positively impacted our North Americanthe overall comparable store sales trendincrease in 2010.2013. The real estate optimization plans included selective store closures, primarily in North American multi-store markets, as well as updates and remodels of select other stores. These actions drove a 9% increase in sales per square foot in North America, reversing a multi-year decline.

26

Commercial revenue: Commercial revenue, includes the company’s transactions with other businesses, mainly through wholesale and licensing transactions.  Revenue from licensing activities is generally based on a percentage of sales made by licensees to third parties and is recognized at the time the product is shipped by the licensee or at the point of sale.  We have entered into a number of licensing arrangements whereby third parties manufacture and sell to other retailers merchandise carrying the Build-A-Bear Workshop trademark.  Revenue from wholesale product sales includes revenue from merchandise sold at stores operated by third parties under licensing agreements like Landry’s restaurants.  In 2010, it also includes two transactions totaling $6.4 million with no associated gross margin.

Franchise fees: We receive an initial, one-time franchise fee for each master franchise agreement which is amortized to revenue over the lifeinitial term of the respective franchise agreements, which extend for periods up to 25 years.years and include a renewal option if certain conditions are met. Master franchise rights are typically granted to a franchisee for an entire country or countries. Continuing franchise fees are based on a percentage of sales made by the franchisees’ stores and are recognized as revenue at the time of those sales.

 
As of December 31, 2011, we had 79 stores, including 19 opened and three closed in fiscal 2011, operating under franchise arrangements in the following countries:20
Germany17
Japan10
Australia10
Denmark9
Mexico8
South Africa7
Thailand5
Singapore4
Gulf States (1)
4
Norway3
Brazil1
Sweden1
Total79

 
(1)Gulf States agreement includes Kuwait, Bahrain, Qatar, Oman and the United Arab Emirates.

Commercial revenue: Commercial revenue includes the company’s transactions with other businesses, mainly through wholesale and licensing transactions. Revenue from wholesale product sales includes revenue from merchandise sold at stores operated by third parties under licensing agreements. Revenue from licensing activities is generally based on a percentage of sales made by licensees to third parties and is recognized at the time the product is shipped by the licensee or at the point of sale. We have historically entered into a number of licensing arrangements whereby third parties manufacture merchandise carrying the Build-A-Bear trademark and sell it to other retailers.

Costs and Expenses

Cost of merchandise sold and retail gross margin: Cost of merchandise sold includes the cost of the merchandise, including royalties paid to licensors of third party branded merchandise; store occupancy cost, including store depreciation and store asset impairment charges; cost of warehousing and distribution; packaging; stuffing; damages and shortages; and shipping and handling costs incurred in shipment to customers. Retail gross margin is defined as net retail sales less the cost of retail merchandise sold, which excludes cost of wholesale merchandise sold.

Selling, general and administrative expense: These expenses include store payroll and benefits, advertising, credit card fees, and store supplies and preopening expenses as well as central office general and administrative expenses, including costs for virtual world maintenance, management payroll, benefits, stock-based compensation, normal store closings, travel, information systems, accounting, insurance, normal store closings, legal and public relations. These expenses also include depreciation and amortization of central office leasehold improvements, furniture, fixtures and equipmentassets as well as the amortization of intellectual property costs.

In 2009, we achieved $22 million in savings in selling, general and administrative expenses including marketing, central office payroll and outside services.  We were able to maintain these savings in 2010 and 2011.  We anticipate an additional $9 million in savings in 2012, which we expect to offset expected product cost increases.  Otherother assets. Certain store expenses such as store payroll and credit card fees and supplies historically have increased or decreased proportionately with net retail sales.

 
We have share-based compensation plans covering the majority of our management groups and our Board of Directors.  We account for share-based payments utilizing the fair value recognition provisions of Accounting Standards Codification (ASC) Section 718 – Stock Compensation.  We recognize compensation cost for equity awards on a straight-line basis over the requisite service period for the entire award.  In 2011, 2010 and 2009, we recorded stock based compensation of approximately $4.6 million, $4.8 million and $4.3 million, respectively.21

 
27

Stores

Store preopening: Preopening costs are expensed as incurred and include store set-up, certain labor and hiring costs, and rental charges incurred prior to a store’s opening.

Losses from investment in affiliate.  Equity losses from investment in affiliate are the result of the allocation of losses related to our investment in Ridemakerz, LLC.  Ridemakerz, while still in its start-up phase, had incurred substantial losses including charges resulting from a major restructuring of its operations that included store closings.  Under the agreements in place in 2009, we were the sole member of an equity class that is allocated losses only following the allocation of losses to all other common and preferred equity holders to the extent of their capital contributions.  All of the priority equity members’ capital was reduced to zero in the fiscal 2009 second quarter.  We continued to provide services to Ridemakerz in exchange for equity in 2010.  The book value of our investment was $-0- at December 31, 2011 and January 1, 2011.
Expansion and Growth Potential
Company-owned stores:

The number of Build-A-Bear Workshop stores in the United States, Canada, Puerto Rico, the United Kingdom Ireland and FranceIreland for the last three fiscal years can be summarized as follows:

  Fiscal  Fiscal  Fiscal 
  2011  2010  2009 
Beginning of period  344   345   346 
Opened  8   4   1 
Closed  (6)   (5)   (2) 
End of period  346   344   345 
The Friends 2B Made

  

Fifty-three Weeks Ended January 3, 2015

 
  

December 28,

          

January 3,

 
  

2013

  

Opened

  

Closed

  

2015

 

North America

                

Traditional

  253   5   (13)  245 

Non-traditional

  10   11   (1)  20 
   263   16   (14)  265 
                 

Europe

                

Traditional

  58   -   (1)  57 

Non-traditional

  2   -   -   2 
   60   -   (1)  59 

Total

  323   16   (15)  324 

  

Fifty-two Weeks Ended December 28, 2013

 
  

December 29,

          

December 28,

 
  

2012

  

Opened

  

Closed

  

2013

 
North America                

Traditional

                

Non-traditional

  283   4   (34)  253 
   8   5   (3)  10 
   291   9   (37)  263 
                 

Europe

                

Traditional

  58   1   (1)  58 

Non-traditional

  2   -   -   2 
   60   1   (1)  60 

Total

  351   10   (38)  323 

  

Fifty-two Weeks Ended December 29, 2012

 
  

December 31,

          

December 29,

 
  

2011

  

Opened

  

Closed

  

2012

 

North America

                

Traditional

  287   2   (6)  283 

Non-traditional

  11   1   (4)  8 
   298   3   (10)  291 
                 

Europe

                

Traditional

  56   2   -   58 

Non-traditional

  2   -   -   2 
   58   2   -   60 

Total

  356   5   (10)  351 

During 2015, we expect to open stores are not included in high potential destinations such as tourist locations, outlet malls and shop-in-shops. In the numbersecond half of 2015, we also expect to begin to systematically refresh our store base with a new design developed to improve productivity and our brand look. We plan to update stores primarily in conjunction with natural lease events including new store openings, or closures in fiscal 2009 as noted above but rather are considered remodels of Build-A-Bear Workshop stores.  In the fiscal 2008 third quarter, we announced plansrelocations and lease required remodels. We also expect to close the Friends 2B Made concept; concept closure was completed in the fiscal 2009 third quarter.

In fiscal 2011, we opened three Build-A-Bear Workshop stores in North America and five in the United Kingdom.  In fiscal 2012, we anticipate opening four to six Build-A-Bear Workshop stores and closing 15 to 20select stores in accordance with natural lease events such as expirationsan ongoing part of our real estate management and lease termination options.  We will also relocateday-to-day operational plans.

22

Non-traditional Store Locations:

As of January 3, 2015, we had one location each in a ballpark, a zoo and downsize tenin Times Square in New York City. Additionally, we had eight locations located within other retailers’ stores. Five of these shop-in-shop locations along with the Times Square location closed in the first week of fiscal 2015 as planned due to fifteen stores within existing malls which will lead to higher productivity metrics in thesethe seasonal nature of the locations. We believe there is a market potential for approximately 300 to 325 Build-A-Bear Workshop stores in the United States, Puerto Rico and Canada and 70 stores in the United Kingdom and Ireland.

Non-store Locations:
In 2004 we began offering merchandise in seasonal, event-based locations such as Major League Baseball ballparks.  We expect to expand our future presence at select seasonal and non-traditional locations contingent on their availability.  As of December 31, 2011, we had a total of three ballpark locations.  We opened our first store in a zoo during fiscal 2006, our first store in a science center during fiscal 2007 and our first store in an airport in 2011.  In 2010, we opened our firstalso operate temporary stores, which generally have lease terms of six to eighteen months and are excluded from our traditional store count. These locations are intended to capitalize on short-term opportunities in specific locations. As of December 31, 2011, sixJanuary 3, 2015, we operated nine temporary stores were open.
Commercial Revenue:
stores.

In fiscal 2004, we began entering into license agreements pursuant to which we receive royalties on Build-A-Bear Workshop brand products produced and sold by third parties.  These agreements generated revenue of $1.8 million in 2011, $2.8 million in 2010 and $2.5 million in 2009.  Wholesale revenue is primarily generated under agreements with third-parties who operate Build-A-Bear Workshop locations or sell our product in agreed-upon outlets.  These agreements generated revenue of $2.1 million in 2011, $2.0 million in 2010 and $1.5 million in 2009. In addition to our normal wholesale business, in 2010, we had two wholesale transactions totaling $6.4 million with no gross margin.  We anticipate entering into additional license and wholesale agreements in the future.

28


International Franchise Revenue:
Locations:

Our first franchisee location was opened in November 2003. The number of international,All franchised stores openedhave similar signage, store layout and closed for the periods presented below can be summarizedmerchandise characteristics as follows:

  Fiscal  Fiscal  Fiscal 
  2011  2010  2009 
Beginning of period  63   65   62 
Opened  19   10   10 
Closed  (3)   (12)   (7) 
End of period  79   63   65 
our company-owned stores. As of December 31, 2011,January 3, 2015, we had 12 master franchise agreements, which typically grant franchise rights for a particular country or group of countries, covering an aggregate of 1617 countries. The number of traditional international, franchised stores opened and closed for the periods presented below are summarized as follows:

  

Fiscal year

 
  

2014

  

2013

  

2012

 
             

Beginning of period

  86   91   79 

Opened

  8   10   17 

Closed

  (23)  (15)  (5)

End of period

  71   86   91 

The distribution of stores among these countries is as follows:

Australia

16

Germany(1)

16

Mexico

11

Gulf States(2)

7

Thailand

6

South Africa

4

Japan

2

Norway

2

Singapore

2

Sweden

2

Turkey

2

Denmark

1

Total

71

(1)

Germany agreement includes Austria and Switzerland

(2)

Gulf States agreement includes Kuwait, Bahrain, Qatar, Oman and the United Arab Emirates

In the ordinary course of business, we anticipate signing additional master franchise agreements in the future and terminating other such agreements.  We expect our current franchisees to open ten to twelve stores in fiscal 2012, net of closures.  We believe there is a market potential for approximately 300 international stores outside of the United States, Canada, the United Kingdom and Ireland, whichIreland. In 2015, we expect to be operated primarily bybegin to leverage the strength in our company-owned stores to expand our international presence with new and existing franchisees.

franchisees as well as company-owned stores.

 
23

Results of Operations

2014 Overview

Our 2014 performance demonstrated successful and consistent implementation of key strategies toward our objective to achieve sustained profitability. Our accomplishments included:

Increased consolidated comparable store sales of 1.6%, on top of a 5.1% increase in 2013;

Improved North American store productivity to $409 per square foot, a 7% increase, on top of a 9% increase in 2013; and

Expanded retail gross margin of 450 basis points on top of a 220 point expansion in 2013.

In fiscal 2015, we expect to continue to build on these successes to reach more people, in more places, with more products and do it more profitably through continued improvement of ongoing initiatives and strategic expansion into additive areas including expanding internationally, leveraging e-commerce to target consumers over 12 years old and re-launching an out-bound licensing program.

The following table sets forth, for the periods indicated, selected statement of operationoperations data expressed as a percentage of total revenues, except where otherwise indicated. Percentages will not total due to cost of merchandise sold being expressed as a percentage of net retail sales and commercial revenue and immaterial rounding:

  Fiscal 2011  Fiscal 2010  Fiscal 2009 
          
Revenues:         
Net retail sales  98.1%  96.4%  98.1%
Commercial revenues  1.0   2.8   1.0 
Franchise fees  0.9   0.8   0.8 
Total revenues  100.0   100.0   100.0 
             
Costs and expenses:            
Cost of merchandise sold (1)
  59.9   60.1   63.1 
Selling, general, and administrative  41.2   40.8   41.1 
Store preopening  0.1   0.2   0.0 
Losses from investment in affiliate  -   -   2.4 
Interest expense (income), net  (0.0)  (0.1)  (0.0)
Total costs and expenses  100.7   100.6   106.0 
             
Income (loss) before income taxes  (0.7)  (0.6)  (6.0)
Income tax expense (benefit)  3.7   (0.6)  (2.9)
Net income (loss)  (4.3)  0.0   (3.2)
             
Retail gross margin (%) (2)
  39.9%  40.1%  36.7%

          
  

Fiscal 2014

  

Fiscal 2013

  

Fiscal 2012

 
             

Revenues:

            

Net retail sales

  98.8%  98.4%  98.3%

Franchise fees

  0.6   0.9   0.9 

Commercial revenues

  0.5   0.6   0.7 

Total revenues

  100.0   100.0   100.0 
             

Costs and expenses:

            

Cost of merchandise sold (1)

  54.3   58.8   61.0 

Selling, general, and administrative

  41.9   42.4   43.4 

Goodwill impairment

  -   -   8.8 

Interest expense (income), net

  0.0   (0.1)  0.0 

Total costs and expenses

  95.9   100.6   112.7 

Income (loss) before income taxes

  4.1   (0.6)  (12.7)

Income tax expense (benefit)

  0.4   (0.0)  0.2 

Net income (loss)

  3.7   (0.6)  (12.9)

Retail gross margin (%) (2)

  45.6%  41.1%  38.9%

(1)

Cost of merchandise sold is expressed as a percentage of net retail sales and commercial revenue.


(2)

Retail gross margin represents net retail sales less cost of retail merchandise sold, which excludes cost of wholesale merchandise sold. Retail gross margin was $154.5$176.8 million, $155.1$153.5 million and $142.6$145.7 million in 2011, 20102014, 2013 and 2009,2012, respectively. Retail gross margin percentage represents retail gross margin divided by net retail sales.

 
24

 
29


Fiscal YearEnded December 31, 2011 (52January 3, 2015 (53 weeks) Compared to Fiscal Year Ended January 1, 2011 (52December 28, 2013(52 weeks)

Total revenues. Net retail sales were $387.0$387.7 million for fiscal 2011,2014, compared to $387.2$373.2 million for fiscal 2010,2013, an increase of $14.5 million. The components of this increase are as follows:

  

Fiscal 2014

 
  

(dollars in millions)

 

Impact of store closures

 $(16.6)

Increase in comparable store sales

  16.4 

Increase in non-comparable stores, primarily remodels and relocations

  5.1 

Increase from new stores

  4.7 

Change in deferred revenue estimate

  1.7 

Increase from non-traditional locations, including web sales

  1.3 

Impact of foreign currency translation

  1.9 
  $14.5 

Revenue from international franchise fees was $2.5 million for fiscal 2014 compared to $3.6 million for fiscal 2013. This $1.0 million decrease was the result of having fewer franchise locations open throughout the year. Commercial revenue was $2.1 million for fiscal 2014 compared to $2.3 million for fiscal 2013, a decrease of $0.2 million.  Comparable store sales decreased $7.6 million in fiscal 2011, or 2.1% and sales from non-comparable locations, comprised primarily of relocated and remodeled locations, decreased $3.6 million.  Partially offsetting these decreases are increases of $4.4 million from sales in new stores, $1.0 million in e-commerce sales and of $2.7 million in sales from non-store locations which includes temporary locations.  Other changes, adding $2.9 million to net retail sales, resulted from the impact of foreign currency exchange rates, changes in deferred revenue estimate, offset by redemptions throughout the year, and other revenue.

Commercial revenue was $3.9 million in fiscal 2011 compared to $11.2 million in fiscal 2010. This decrease was primarily due to $6.4 millionan overall decrease in non-recurring wholesale transactionslicensing activity in fiscal 2010.  Excluding these transactions, commercial revenues decreased $0.9 million, primarily due to the 2010 Build-A-Bear Craftshop launch that did not reoccur in 2011.  Revenue from international franchise fees increased to $3.4 million for fiscal 2011 from $3.0 million for fiscal 2010, an increase of $0.4 million.  This increase was primarily due to the increase in the number of franchise locations from 63 at the end of fiscal 2010 to 79 at the end of fiscal 2011.
2014.

Gross margin. Total gross margin, calculated as net retail sales and commercial revenues less cost of merchandise sold, was $156.8$178.0 million for fiscal 20112014 compared to $158.9$154.8 million for fiscal 2010, a decrease2013, an increase of $2.1$23.2 million, or 1.3%15.0%. Retail gross margin was $154.5increased to $176.8 million in fiscal 20112014 compared to $155.1$153.5 million in fiscal 2010, a decrease2013, an increase of $0.7$23.4 million, or 0.4%15.2%. As a percentage of net retail sales, retail gross margin decreasedincreased to 39.9%45.6% for fiscal 20112014 from 40.1%41.1% for fiscal 2010, a decrease2013, an increase of 20450 basis points as a percentage of net retail sales (bps).retail. This declineimprovement in margin was primarily attributable to decreased370 points of expansion in merchandise margin decreasedand improved efficiencies in the supply chain. The remaining 80 basis points of expansion came from leverage on fixed occupancy costsexpenses driven by improved sales performance, including the impact of the 53rd week, and increased purchasing costs offset by cost savings in distribution costs.the deferred revenue adjustment related to our loyalty program.

Selling, general and administrative. Selling, general and administrative expenses were $162.3$164.4 million for fiscal 20112014 as compared to $163.9$160.7 million for fiscal 2010, a decrease2013, an increase of $1.6$3.7 million, or 1.0%2.3%. As a percentage of total revenues, selling, general and administrative expenses were 41.2%41.9% for fiscal 2011,2014, compared to 40.8%42.4% in fiscal 2010.  The dollar decrease was primarily attributable2013. Fiscal 2014 included $2.2 million in management transition, asset impairment and store closing expenses, compared to higher$5.3 million in management transition, asset impairment and store closing expenses in fiscal 2013. Excluding these costs in 2010both periods, selling, general and administrative expenses increased 30 basis points to 41.3% of $1.6 milliontotal revenues in charges related to the closure of our storesfiscal 2014. The increase in Francedollars was driven by increased performance-based compensation and corporate payroll costs primarily related to a bonus that did not reoccurhigher investment in 2011.  These decreases were partially offset by consulting costs related to continuing efforts to improve efficiencies and reduce expenses.elevated brand marketing.

Store preopening. Store preopening expense was $0.5 million for fiscal 2011 as compared to $0.7 million for fiscal 2010.  These amounts include preopening rent expense of $0.2 million for 2011 and $0.1 million for 2010.  Preopening expenses include expenses for stores that have opened, including temporary locations, as well as some expenses incurred for stores that will be opened at a later date.

Interest expense (income),net. Interest income,expense, net of interest expense,income, was $0.1 million for fiscal 2011 as2014 compared to $0.3 million of income for fiscal 2010.2013.

Provision for income taxes. Income tax expense was $14.4$1.7 million in fiscal 2011, 2014compared to an income tax benefit of $2.6 million for$6,000 in fiscal 2010.2013. The effective rate was (543.4)%10.4% in 20112014 and 104.2%0.3% in 2010.2013. The fluctuation in the effective rate in 2011 was primarily attributable to state and withholding taxes, return-to-provision adjustments, adjustments to tax position reserves and tax expense recorded in foreign jurisdictions, partially offset by the recordingreversal of a $15.6 million valuation allowanceallowances in 2011the U.S. and foreign jurisdictions. See Note 8 - Income Taxes to our Consolidated Financial Statements for information regarding our valuation allowances and their impact on the US deferredeffective tax assets.rate in fiscal 2014.


25

Fiscal Year Ended January 1, 2011December 28, 2013 (52 weeks) Compared to Fiscal Year Ended January December 29, 2012 2010 (52(52 weeks)

Total revenues. Net retail sales decreased to $387.2were $373.2 million for fiscal 2010 from $388.62013, compared to $374.6 million for fiscal 2009,2012, a decrease of $1.4 million, or 0.4%.  Comparable store sales decreased $7.2 million in fiscal 2010, or 2.0% and sales from non-comparable locations decreased $2.1 million. Partially offsetting these decreases is an increaseThe components of $4.3 million related to the revenue deferral under our customer loyalty program.  This year-end adjustment represented a refinement in the calculation used to estimate the liability that also took into account the change in member's redemption patterns experienced in 2010.  This increase was partially offset by $1.9 million of revenue deferred throughout the yearthis decrease are as estimated under the previous approach.  Increases in net retail sales resulted from sales in new stores and increases in sales over the Internet of $2.4 million and $1.2 million, respectively.  Other increases totaling $1.9 million came from sales at non-store locations which includes temporary locations, other retail revenues and the impact of foreign currency exchange rates.follows:

Commercial revenue was $11.2 million in fiscal 2010 compared to $4.0 million in fiscal 2009.  This increase was primarily due to $6.4 million in non-recurring wholesale transactions.  Excluding these transactions, commercial revenues increased $0.8 million reflecting the introduction of Build-A-Bear Craftshop kits.  

  

Fiscal 2013

 
  

(dollars in millions)

 

Impact of store closures

 $(21.7)

Increase in comparable store sales

  16.3 

Increase in non-comparable stores, primarily remodels and relocations

  4.3 

Increase from new stores

  1.3 

Change in deferred revenue estimate

  (0.7)

Increase from non-traditional locations, including web sales

  0.2 

Impact of foreign currency translation

  (1.1)
  $(1.4)

Revenue from international franchise fees decreased to $3.0were $3.6 million for fiscal 2010 from $3.42013 and fiscal 2012. Commercial revenue was $2.3 million forin fiscal 2009,2013 compared to $2.8 million in fiscal 2012, a decrease of $0.4$0.5 million. This decrease was primarily due to continuing adverse global economic conditions.

an overall decrease in licensing activity in 2013.

Gross margin. Total gross margin, calculated as net retail sales and commercial revenues less cost of merchandise sold, increased to $158.9was $154.8 million for fiscal 2010 from $145.02013 compared to $147.2 million for fiscal 2009,2012, an increase of $13.8$7.6 million, or 9.5%5.2%. Retail gross margin increased to $155.1$153.5 million in fiscal 2010 from $142.62013 compared to $145.7 million in fiscal 2009, and2012, an increase of $12.6$7.8 million, or 8.8%5.4%. As a percentage of net retail sales, retail gross margin increased to 40.1%41.1% for fiscal 20102013 from 36.7%38.9% for fiscal 2009,2012, an increase of 340 bps.220 basis points. This improvement in margin was primarily attributable to a 110 basis point improvement resulting from the significant reduction in asset impairment charges in 2010 as compared 2009.  Additionally, we achieved 100160 basis points ofin improved leverage on fixed occupancy costs and a 7060 basis point improvement in merchandise margin along with other improvementsdriven primarily by an increase in distribution and purchasing.average transaction value.

30

Selling, general and administrative. Selling, general and administrative expenses were $163.9$160.7 million for fiscal 20102013 as compared to $162.7$165.5 million for fiscal 2009, an increase2012, a decrease of $1.2$4.8 million, or 0.7%2.9%. As a percentage of total revenues, selling, general and administrative expenses were 40.8%42.4% for fiscal 2010,2013, compared to 41.1% for43.4% in fiscal 2009.  The dollar increase was primarily attributable to $1.62012. Fiscal 2013 included $5.3 million in charges relatedmanagement transition, store closing and asset impairment expenses, compared to the closure$2.7 million in store closing and asset impairment expenses in fiscal 2012. Excluding these costs in both periods, selling, general and administrative expenses improved 170 basis points to 41.0% of our storestotal revenues in Francefiscal 2013. This improvement was driven by reduced store payroll, other store expenses and corporate overhead, partially offset by increases in corporate payroll costs primarily related to a bonus.  These increases were partially offset by marketing savings and improved leverage on store salaries and other fixed overhead costs.incentive compensation.

Store preopening. Store preopening expense was $0.7 million for fiscal 2010 as compared to $0.1 million for fiscal 2009.  The increase was primarily due to opening four stores in fiscal 2010 as compared to one in 2009. These amounts include preopening rent expense of $0.1 million for 2010 and $9,000 for fiscal 2009.  Preopening expenses include expenses for stores that have opened, including temporary locations, as well as some expenses incurred for stores that will be opened at a later date.

Losses from investment in affiliate. Losses from investment in affiliate of $9.6 million in fiscal 2009 are losses related to our investment in Ridemakerz.  The losses incurred in 2009 are comprised of a $7.5 million non-cash charge of Ridemakerz net loss allocations, a $1.0 million non-cash impairment charge and a $1.1 million write-off of Ridemakerz outstanding receivable.  As the investment was written down to zero in 2009, no loss allocations charges were recorded in 2010.
Interest expense (income),net. Interest income, net of interest expense, was $0.3 million for fiscal 2010 as2013 compared to $0.1 million$3,000 of expense for fiscal 2009.2012.

Provision for income taxes. The incomeIncome tax benefit was $2.6 million for$6,000 in fiscal 2010,2013 compared to $11.4expense of $0.9 million forin fiscal 2009.2012. The effective rate was 104.2%0.3% in 20102013 and 47.7% for fiscal 2009.(1.8)% in 2012. The increasefluctuation in the effective tax rate was primarily attributable to a releasebenefits resulting from the favorable resolution of valuation allowances on net operating loss carryforwards associated with our France operations as well astax matters, the impactexpiration of lower taxesstatutes in foreignvarious jurisdictions, and favorable adjustments from the releasefiling of amended tax reserves.returns

Non-GAAP Financial Measures

We use the term “store contribution” throughout this Annual Report on Form 10-K. Store contribution consists of income before income tax expense, interest, store depreciation and amortization, store preopening expense, store closing expense and general and administrative expense, excluding franchise fees, income from licensingfranchise and commercial activities and contribution from our web store, locations not open for the full fiscal year and seasonal and event-based locations.deferred revenue adjustments. This term, as we define it, may not be comparable to similarly titled measures used by other companies and is not a measure of performance presented in accordance with U.S. generally accepted accounting principles (GAAP).

In 2014, management made the decision to refine our definition of store contribution to more accurately present store-level profitability by including all retail locations open for the full year and including depreciation and amortization of store specific assets. Store contribution for 2013 and 2012 and the reconciliations of net loss to store contribution for those years have been changed to be consistent with the current year presentation.

We use store contribution as a measure of our stores’ operating performance. Store contribution should not be considered a substitute for net income, net income per store, cash flows provided by operating activities, cash flows provided by operating activities per store, or other income or cash flow data prepared in accordance with U.S. GAAP.

We believe store contribution is useful to investors in evaluating our operating performance because it, along with the number of stores in operation, directly impacts our profitability.


 
26
31

 

The following table sets forth a reconciliation of store contribution to net income for our company-owned stores located in the United States, Canada and Puerto Rico (North America), stores located in the United Kingdom Ireland and FranceIreland (Europe) and for our consolidated store base (dollars in thousands):

  Fiscal 2011  Fiscal 2010 
  North        North       
  America  Europe  Total  America  Europe  Total 
Net income (loss) $(19,232) $2,170  $(17,062) $(5,376) $5,480  $104 
Income tax expense (benefit)  13,607   803   14,410   (3,284)  708   (2,576)
Interest expense (income)  56   (137)  (81)  (86)  (164)  (250)
Store depreciation, amortization and impairment (1)  15,233   2,514   17,747   16,222   2,949   19,171 
Store preopening expense  226   321   547   526   182   708 
Losses from investment in affiliate (2)  -   -   -   -   -   - 
General and administrative expense (3)  43,641   4,722   48,363   48,047   (320)  47,727 
Franchising and commercial contribution (4)  (4,142)  -   (4,142)  (4,291)  -   (4,291)
Non-store activity contribution (5)  (3,008)  (1,109)  (4,117)  (3,070)  (972)  (4,042)
Store contribution $46,381  $9,284  $55,665  $48,688  $7,863  $56,551 
                         
Total revenues from external customers $319,810  $74,565  $394,375  $331,392  $70,060  $401,452 
Franchising and commercial revenues from external customers  (7,334)  -   (7,334)  (13,699)  (590)  (14,289)
Revenues from non-store activities (5)  (16,765)  (3,313)  (20,078)  (14,345)  (2,785)  (17,130)
Store location net retail sales $295,711  $71,252  $366,963  $303,348  $66,685  $370,033 
Store contribution as a percentage of store location net retail sales
  15.7%  13.0%  15.2%  16.1%  11.8%  15.3%
Total net income (loss) as a percentage of total revenues
  (6.0)%  2.9%  (4.3)%  (1.6)%  7.8%  0.0%
  Fiscal 2009 
  North       
  America  Europe  Total 
Net income (loss) $(14,384) $1,911  $(12,473)
Income tax expense (benefit)  (9,434)  (1,933)  (11,367)
Interest expense (income)  (93)  (50)  (143)
Store depreciation, amortization and impairment (1)  20,159   5,314   25,473 
Store preopening expense  90   -   90 
Losses from investment in affiliate (2)  9,615   -   9,615 
General and administrative expense (3)  38,572   3,508   42,080 
Franchising and commercial contribution (4)  (4,328)  -   (4,328)
Non-store activity contribution (5)  (2,282)  (783)  (3,065)
Store contribution $37,915 ��$7,967  $45,882 
             
Total revenues from external customers $323,386  $72,520  $395,906 
Franchising and commercial revenues from external customers  (7,354)  -   (7,354)
Revenues from non-store activities (5)  (15,058)  (2,391)  (17,449)
Store location net retail sales $300,974  $70,129  $371,103 
Store contribution as a percentage of store location net retail sales
  12.6%  11.4%  12.4%
Total net income (loss) as a percentage of total revenues
  (4.4)%  2.6%  (3.2)%
32

  

Fiscal 2014

  

Fiscal 2013

 
  

North

          

North

         
  

America

  

Europe

  

Total

  

America

  

Europe

  

Total

 

Net income (loss)

 $12,035  $2,327  $14,362  $(1,953) $(159) $(2,112)

Income tax expense (benefit)

  1,062   600   1,662   241   (247)  (6)

Interest expense (income)

  9   44   53   (172)  (87)  (259)

General and administrative expense(1)

  48,029   5,288   53,317   47,803   5,146   52,949 

Contribution from other retail activities(2)

  (5,693)  (1,490)  (7,183)  (4,630)  (207)  (4,837)

Other contribution(3)

  (4,281)  67   (4,214)  (5,510)  -   (5,510)

Store contribution

 $51,161  $6,836  $57,997  $35,779  $4,446  $40,225 
                         

Total revenues from external customers

 $310,863  $81,491  $392,354  $304,956  $74,113  $379,069 

Revenues from other retail activities(2)

  (28,112)  (4,360)  (32,472)  (37,886)  (4,077)  (41,963)

Other revenues from external customers (4)

  (4,629)  -   (4,629)  (5,896)  -   (5,896)

Store location net retail sales

 $278,122  $77,131  $355,253  $261,174  $70,036  $331,210 

Store contribution as a percentage of store location net retail sales

  18.4%  8.9%  16.3%  13.7%  6.3%  12.1%

Total net income (loss) as a percentage of total revenues

  3.9%  2.9%  3.7%  (0.6)%  (0.2)%  (0.6)%

  

Fiscal 2012

 
  

North

         
  

America

  

Europe

  

Total

 

Net loss

 $(13,955) $(35,340) $(49,295)

Income tax expense (benefit)

  (85)  951   866 

Interest expense (income)

  63   (60)  3 

Goodwill impairment (5)

  -   33,670   33,670 

General and administrative expense(1)

  43,975   6,705   50,680 

Contribution from other retail activities(2)

  (2,755)  (1,017)  (3,772)

Other contribution(3)

  (2,487)  -   (2,487)

Store contribution

 $24,756  $4,909  $29,665 
             

Total revenues from external customers

 $309,141  $71,800  $380,941 

Revenues from other retail activities(2)

  (25,045)  (4,023)  (29,068)

Other revenues from external customers (4)

  (6,388)  -   (6,388)

Store location net retail sales

 $277,708  $67,777  $345,485 

Store contribution as a percentage of store location net retail sales

  8.9%  7.2%  8.6%

Total net loss as a percentage of total revenues

  (4.5)%  (49.2)%  (12.9)%



(1)

Store depreciation, amortization and impairment includes depreciation and amortization of all capitalized assets in store locations, including leasehold improvements, furniture and fixtures, and computer hardware and software and store asset impairment charges.
(2)Losses from investment in affiliate represent the Company’s losses related to its investment in Ridemakerz.
(3)

General and administrative expenses consist of non-store, central office general and administrative functions such as management payroll and related benefits, travel, information systems, accounting, purchasing and legal costs as well as the depreciation and amortization of central office leasehold improvements, furnitureassets as well as the amortization of intellectual property and fixtures, computer hardwareother assets, store closing and software, including intellectual property.pre-opening expenses. Certain intercompany charges are included in general and administrative expenses in Europe. General and administrative expenses also include a central office marketing department, primarily payroll and related benefits expense, but exclude advertising expenses, such as television advertising, virtual world costs and direct mail catalogs, which are included in store contribution.

(4)

(2)

Franchising

Other retail activities are comprised primarily of our web stores, stores not open for the full year and commercialadjustments to deferred revenue.

(3)

Other contribution includes franchising, commercial revenues and commercialintercompany revenues and all expenses attributable to the international franchising and commercial segments, other than depreciation, amortizationexcluding interest expense/income and interestincome tax expense/income. Depreciation and amortization related to franchising and licensing is included in the general and administrative expense caption.benefit. Interest expense/income and income tax expense/benefit related to franchising and commercial activities isare included in the interest expense (income) caption.their respective captions.

(5)

(4)

Non-store activities include our webstores, temporary locations

Other revenues from external customers are comprised of international franchising and seasonal and event-based locations as well as intercompany transfer pricing charges.commercial revenues.


(5)

Goodwill impairment represents the write-off of the goodwill associated with the UK reporting unit.

 
27
33

 

Seasonality and Quarterly Results

The following is a summary of certain unaudited quarterly results of operations data for each of the last two fiscal years.

       
  Fiscal 2011  Fiscal 2010 
(Dollars in millions, First  Second  Third  Fourth  First  Second  Third  Fourth 
except per share data) Quarter  Quarter  Quarter  Quarter  Quarter  Quarter  Quarter  Quarter 
                         
Total revenues $96.0  $81.8  $97.4  $119.1  $101.4  $74.1  $100.1  $125.8 
Retail gross margin(1)
  36.6   28.8   38.4   50.7   41.0   22.4   35.4   56.3 
Net  (loss) income(2)
  (2.3)  (6.7)  0.9   (9.0)  1.7   (8.5)  (1.4)  8.3 
Earnings (loss) per common share:                             
Basic  (0.12)  (0.37)  0.05   (0.56)  0.09   (0.45)  (0.07)  0.42 
Diluted  (0.12)  (0.37)  0.05   (0.56)  0.09   (0.45)  (0.07)  0.42 
Number of stores (end of quarter)  342   342   344   346   345   346   347   344 

       
  

Fiscal 2014

  

Fiscal 2013

 
  

First

  

Second

  

Third

  

Fourth

  

First

  

Second

  

Third

  

Fourth

 

(Dollars in millions, except per share data)

 

Quarter

  

Quarter

  

Quarter

  

Quarter

  

Quarter

  

Quarter

  

Quarter

  

Quarter

 
                                 

Total revenues

 $97.9  $76.2  $86.7  $131.5  $104.3  $81.9  $84.8  $108.1 

Retail gross margin(1)

  42.1   29.4   37.4   67.9   42.7   29.6   33.5   47.7 

Net income (loss)

  5.0   (4.3)  1.8   11.8   0.0   (6.2)  (1.4)  5.4 

Income (loss) per common share:

                                

Basic

  0.29   (0.25)  0.10   0.68   0.00   (0.38)  (0.08)  0.31 

Diluted

  0.29   (0.25)  0.10   0.67   0.00   (0.38)  (0.08)  0.31 

Number of stores (end of quarter)

  316   313   313   324   333   323   320   323 

(1)

Retail gross margin represents net retail sales less cost of retail merchandise sold.

(2)The 2011 fourth quarter included a $15.6 million charge related to the recording of a valuation allowance on all US deferred tax assets.

Our operating results for one period may not be indicative of results for other periods, and may fluctuate significantly because of a variety of factors, including, but not limited to: (1) changes in general economic conditions and consumer spending patterns; (2) increases or decreases in our comparable store sales; (3) fluctuations in the profitability of our stores; (4) changes in foreign currency exchange rates; (5) the timing and frequency of our marketing initiatives, including national media and other public relations events; (6) the timing of our store openings and closings and related expenses; (7) changes in consumer preferences; (8) the effectiveness of our inventory management; (9) the actions of our competitors or mall anchors and co-tenants; (10) seasonal shopping patterns and holiday and vacation schedules; and (11) weather conditions.

The timing of store openings, closures and remodels may result in fluctuations in quarterly results as a result of the revenues and expenses associated with each store location. We typically incur most preopening costs for a new store in the three months immediately preceding the store’s opening. Expenses related to store closings are typically incurred in stages: when the decision is made to close the store, when the closure is communicated to store associates and at the time of closure.

As a toy retailer, our sales are highest in our fourth quarter, followed by the first quarter. The timing of holidays and school vacations can impact our quarterly results. Our European-based stores have historically been more heavily weighted in the fourth quarter as compared to our North American stores.  We cannot ensure that this will continue to be the case.

Our operating results In addition, for one period may not be indicative of results for other periods, and may fluctuate significantly because of a variety of factors, including those discussed under “Risk Factors — Risks Related to Owning Our Common Stock - Fluctuations in our quarterly results of operations could cause the price of our common stock to substantially decline.”
The timing of new store openings may result in fluctuations in quarterly results as a result of the revenues and expenses associated with each new store location.  We typically incur most preopening costs for a new store in the three months immediately preceding the store’s opening.  We expect our growth, operating results and profitability to depend in some degree on our ability to increase our number of stores.
For accounting purposes, the quarters of each fiscal year consist of 13 weeks, although we will have a 14-week quarter approximately once every six years. The 2014 fiscal 2008 fourth quarter was a 14-week quarter.  Quarterly fluctuations and seasonality may cause our operating results to fall below the expectations of securities analysts and investors, which could cause our stock price to fall.
had 14 weeks.

Liquidity and Capital Resources

Our cash requirements are primarily for the opening of new stores, installation and upgrades of information systems and working capital. Over the past several years, we have met these requirements through capital generated from cash flow provided by operations. We have access to additional cash through a revolving line of credit that has been in place since 2000.  From our inception to December 2001, we raised at various times a total of $44.9 million in capital from several private investors.  In 2004, we raised $25.7 million from the initial public offering of our common stock.

Operating Activities.Cash flows provided by operating activities were $16.0$34.9 million in fiscal 2011 and $22.02014, $19.1 million in fiscal 20102013 and $24.0$16.5 million in fiscal 2009.2012. Cash flows from operating activities decreasedincreased in fiscal 20112014 as compared to 2010 as accounts payable and accrued expenses increased2013 primarily due to the timing of inventory shipments and payments were offset by higher inventory levels.increased store contribution. Cash flows from operating activities decreased slightlyincreased in fiscal 20102013 as compared to 2009 as improved net income and an increase in accounts payable and accrued expenses2012 primarily due to increased store contribution partially offset by the timing of inventory shipmentsreceipts and payments were offset by higher inventory levels.and the increase in receivables.

Investing Activities. Cash flows used in investing activities were $13.3$11.8 million in fiscal 2011, $13.82014, $19.4 million in fiscal 20102013 and $8.9$15.1 million in fiscal 2009.2012. Cash used in investing activities in 20112014 related primarily to the opening of five new traditional stores and 11 non-traditional stores, the continued installation and upgrades of central office information technology systems and the purchase of short-term investments. Cash used in investing activities in 2013 related primarily to the continued installation and upgrades of central office information technology systems, the remodeling or relocation of 20 stores and the opening of nine new locations. Cash used in investing activities in 2012 related primarily to the continued installation and upgrades of central office information technology systems, the opening of eightfive new stores, the remodeling or relocation of four14 stores, and the purchase of short-term investments, offset by the maturity of thoseshort-term investments.  Cash used in investing activities in 2010 related primarily to the continued installation and upgrades of central office information technology systems, acquisition of intangible assets, the opening of four new stores and 11 temporary locations and the relocation of one store, offset by cash received for the sale of key money from one of our French stores.  Cash used in investing activities in 2009 related primarily to the continued installation and upgrades of central office information technology systems, acquisition of intangible assets, repurposing existing Friends 2B Made locations to Build-A-Bear Workshop stores, the opening of one new store and the relocation of one store.

 
28

 
34

Financing Activities. Financing activities used cash of $14.6$1.8 million and $7.2$2.9 million in fiscal 20112014 and fiscal 2010, respectively.  There was no2012, respectively, and provided cash from financing activitiesof $0.1 million in 2009.2013. Purchases of our stock in fiscal 20112014, 2013 and 20102012 used cash of $15.0$3.4 million, $0.2 million and $7.3$1.3 million, respectively. In fiscal 20112014 and 2010,2013, cash provided of $1.6 million and $0.3 million, respectively, resulted from the exercises of employee stock options, andnet of shares used for withholding tax payments related tax benefits provided cashto vesting of $0.4 million and $0.1 million, respectively.restricted stock. No employee stock options were exercised in fiscal 2009.2012; shares used for withholding tax payments related to vesting of restricted stock used $1.6 million in fiscal 2012.

Capital Resources. As of December 31, 2011,January 3, 2015, we had a cash balance of $46.4$65.4 million, nearlymore than half of which was domiciled outside of the United States. We also have a line of credit, which we can use to finance capital expenditures and working capital needs throughout the year. The credit agreement is with U.S. Bank, National Association and was amended effective December 30, 2011.  The bank line continues to provideprovides availability of $40 million for the first half of the fiscal year and a seasonal overline of $50up to $35 million. The seasonal overline is in effect from July 1 to December 31 each year. Borrowings under the credit agreement are secured by our assets and a pledge of 65% of our ownership interest in our foreign subsidiaries. The credit agreement expires on December 31, 20132016 and contains various restrictions on indebtedness, liens, guarantees, redemptions, mergers, acquisitions or sale of assets, loans, transactions with affiliates and investments. It also prohibits us from declaring dividends without the bank’s prior consent, unless such payment of dividends would not violate any terms of the credit agreement. We are also prohibited from repurchasing shares of our common stock unless such repurchase of shares would not violate any terms of the credit agreement; we may not use the proceeds of the line of credit to repurchase shares. Borrowings bear interest at LIBOR plus 1.8%. Financial covenants include maintaining a minimum tangible net worth, maintaining a minimum fixed charge coverage ratio (as defined in the credit agreement) and not exceeding a maximum funded debt to earnings before interest, depreciation and amortization ratio. As of December 31, 2011:January 3, 2015: (i) we were in compliance with these covenants; (ii) there were no borrowings under our line of credit; (iii) there was a standby letter of credit of approximately $1.1 million outstanding under the credit agreement and (iv)agreement. Giving effect to this standby letter of credit, there was approximately $48.9$33.9 million available for borrowing under the line of credit.

Most of our retail stores are located within shopping malls and all are operated under leases classified as operating leases. Our leases in North America typically have a ten-year term and contain provisions for base rent plus percentage rent based on defined sales levels. Our leases typically require us to pay personal property taxes, our pro rata share of real property taxes of the shopping mall, our own utilities, repairs and maintenance in our store, a pro rata share of the malls’ common area maintenance and, in some instances, merchant association fees and media fund contributions. Many of the leases contain a provision whereby either we or the landlord may terminate the lease after a certain time, typically in the third or fourth year and sixth or seventh year of the lease, if a certain minimum sales volume is not achieved. Many leases contain incentives to help defray the cost of construction of a new store. Typically, a portion of the incentive must be repaid to the landlord if we choose to terminate the lease. In addition, some of these leases contain various restrictions relating to change of control of our company. Our leases also subject us to risks relating to compliance with changing mall rules and the exercise of discretion by our landlords on various matters, including rights of termination in some cases.

Rents are charged monthly and paid in advance.

Our leases in the United Kingdom and Ireland typically have terms of ten to fifteen years and generally contain a provision whereby every fifth year the rental rate can be adjusted to reflect the current market rates. The leases typically provide the lessee with the first right for renewal at the end of the lease. We may also be required to make deposits and rent guarantees to secure new leases as we expand. Real estate taxes also change according to government time schedules to reflect current market rental rates for the locations we lease. Rents are charged quarterly and paid in advance.

In fiscal 2012,2015, we expect to spend approximately $20 million to $25 million on capital expenditures. Capital spending in fiscal 20112014 totaled $12.2 million.  Capital spending in fiscal 2011 was$11 million, primarily for continued installationto support the refresh and upgradesrepositioning of central office information technology systems, the opening of eight new stores and the relocation of four stores.

investment in infrastructure.

On February 20, 2007, we announced that our board of directors had authorized a $25 million share repurchase program of our outstanding common stock. On March 10, 2008, we announced an expansion of our share repurchase program to $50 million.  Onmillion (the “2008 Share Repurchase Program”). Following a series of annual extensions, on February 23, 2012,25, 2015, we announced that our sharethe termination of the 2008 Share Repurchase Program and adopted a new repurchase program had been extended(the “2015 Share Repurchase Program”) which authorizes us to repurchase up to $10 million of our common stock until March 31, 2013.  We2016, subject to further extension by the Board. As of February 25, 2015, under the 2008 Share Repurchase Program, we had repurchased approximately 6,245,000 shares at an average price of $7.40 per share for an aggregate amount of $46.2 million, leaving $3.8 million of availability under the program unused. Under the 2015 Share Repurchase Program, we currently intend to purchase up to an aggregate of $50$10 million of our common stock in the open market (including through 10b5-1 trading plans), through privately negotiated transactions, or through an accelerated repurchase transaction. The primary source of funding for the programhas been, and is expected to be, cash on hand. The timing and amount of share repurchases, if any, will depend on price, market conditions, applicable regulatory requirements, and other factors. The program2015 Share Repurchase Program does not require us to repurchase any specific number of shares, and may be modified, suspended or terminated at any time without prior notice. Shares repurchased under the program2015 Share Repurchase Program will be subsequently retired. As of March 12, 2012,13, 2015, we had repurchased approximately 5.5 million50,000 shares at an average price of $7.47$19.98 per share have been repurchased under this program for an aggregate amount of $41.3$1.0 million, leaving $8.7$9.0 million of availability under the 2015 Share Repurchase program.

We believe that cash generated from operations and borrowings under our credit agreement will be sufficient to fund our working capital and other cash flow requirements for the near future. Our credit agreement expires on December 31, 2013.

2016.

 
29

Off-Balance Sheet Arrangements

We hold a minority interest in Ridemakerz, which is accounted for under the equity method.  We purchased a call option from a group of other Ridemakerz investors for $150,000 for 1.25 million Ridemakerz common units at an exercise price of $1.25 per unit. The call option was immediately exercisable and expires April 30, 2012.  Simultaneously, we granted a put option to the same group of investors for 1.25 million common units at an exercise price of $0.50 per unit.  The put option was exercisable on April 30, 2008 and expires on April 30, 2012.  As of December 31, 2011, the book value of our investment in Ridemakerz was zero, but we still retained an ownership interest of approximately 15%.  Under the current agreements, as of the balance sheet date, we could own up to approximately 24% of fully diluted equity in Ridemakerz.  The put option was exercised on all 1.25 million shares on February 13, 2012.  After the exercise, our ownership interest was approximately 18%.  Under the current agreements, as of the exercise date, we could own up to approximately 24% of fully diluted equity in Ridemakerz.  See Note 17 – Investment in Affiliate to the Consolidated Financial Statements for additional information.
35

None

Contractual Obligations and Commercial Commitments

Our contractual obligations and commercial commitments include future minimum obligations under operating leases and purchase obligations. Our purchase obligations primarily consist of purchase orders for merchandise inventory. The future minimum payments for these obligations as of December 31, 2011forJanuary 3, 2015 for periods subsequent to this date are as follows:

  Payments Due by Fiscal Period as of December 31, 2011 
  Total  2012  2013  2014  2015  2016  Beyond 
  (In thousands) 
Operating lease obligations $205,349  $45,755  $39,051  $34,159  $28,900  $21,253  $36,231 
Purchase obligations  40,690   40,690   -   -   -   -   - 
Total $246,039  $86,445  $39,051  $34,159  $28,900  $21,253  $36,231 

  

Payments Due by Fiscal Period as of January 3, 2015

 
  

Total

  

2015

  

2016

  

2017

  

2018

  

2019

  

Beyond

 
  

(In thousands)

 

Operating lease obligations

 $176,117  $39,853  $30,353  $23,122  $17,656  $15,190  $50,020 

Purchase obligations

  34,786   34,786   -   -   -   -   - 

Total

 $210,903  $74,562  $30,353  $23,122  $17,656  $15,190  $50,020 

Our total liability for uncertain tax positions under the Financial Accounting Standards Board Accounting Standards Codification (ASC) section 740-10-25 was $0.2$0.7 million as of December 31, 2011.January 3, 2015.  During the next fiscal year, it is reasonably possible that the unrecognized tax benefits will be reduced by $8,000$0.5 million either because the tax positions are sustained on audit or expiration of the statute of limitations.  At this time, we do not expect a significant payment related to these obligations within the next year.  See Note 98 - Income Taxes to the Consolidated Financial Statements for additional information.

Inflation

We do not believe that inflation has had a material adverse impact on our business or operating results during the periods presented. We cannot assure you, however, that our business will not be affected by inflation in the future.

Critical Accounting Estimates

The preparation of financial statements in conformity with generally accepted accounting principles requires the appropriate application of certain accounting policies, which require us to make estimates and assumptions about future events and their impact on amounts reported in our financial statements and related notes. Since future events and their impact cannot be determined with certainty, the actual results will inevitably differ from our estimates. Such differences could be material to the financial statements.

We believe application of accounting policies, and the estimates inherently required therein, are reasonable. These accounting policies and estimates are periodically reevaluated, and adjustments are made when facts and circumstances dictate a change. Historically, we have found our application of accounting policies to be appropriate, and actual results have not differed materially from those determined using necessary estimates.

Our accounting policies are more fully described in Note 2 to our Consolidated Financial Statements, which appear elsewhere in this Annual Report on Form 10-K. We have identified the following critical accounting estimates:

Inventory
Inventory is stated at the lower of cost or market, with cost determined on an average cost basis.  Historically, we have not conducted sales whereby we offer products below cost and, accordingly, have no significant lower of cost or market reserve recorded.
Throughout the year we record an estimated cost of shortage based on past experience.  The amount accrued for shortage each period is based on detailed historical averages.  The accrual rate remained unchanged for fiscal 2011, 2010 and 2009.  Periodic physical inventories are taken and any difference between the actual physical count of merchandise and the recorded amount in our records are adjusted and recorded as shortage.  Historically, including fiscal years 2011, 2010 and 2009, the timing of the physical inventory has been in the fourth quarter so that no material amount of shortage was required to be estimated on activity between the date of the physical count and year-end.  However, future physical counts of merchandise may not be at times at or near the end of a fiscal quarter or fiscal year-end, and our estimate of shortage for the intervening period may be material based on the amount of time between the date of the physical inventory and the date of the fiscal quarter or year-end.
36

Long-Lived Assets

In accordance with ASC section 360-10-35 we assess the potential impairment of long-lived assets annually or when events or changes in circumstances indicate that the carrying value may not be recoverable. Recoverability is measured by comparing the carrying amount of an asset, or asset group, to expected future net cash flows generated by the asset, or asset group. If the carrying amount exceeds its estimated undiscounted future cash flows, the carrying amount is compared to its fair value and an impairment charge is recognized to the extent of the difference.  difference, and is included in cost of merchandise sold as a component of net income (loss) before income taxes in the Retail segment. Fair value is calculated as the present value of estimated future cash flows for each asset group. The calculation of fair value could increase or decrease depending on changes in the inputs and assumptions used, such as changes in the financial performance of the asset group, future growth rate and discount rate.

For purposes of evaluating store assets for impairment, we have determined that each store location is an asset group.  As of December 31, 2011, store assets represented approximately $53.0 million, or approximately 68% of total property, plant and equipment, net. Factors that we consider important which could individually or in combination trigger an impairment review include, but are not limited to, the following: (1) significant underperformance relative to historical or projected future operating results; (2) significant changes in the manner of our use of the acquired assets or the strategy for our overall business; and (3) significant changes in our business strategies and/or negative industry or economic trends. We assess events and changes in circumstances or strategy that could potentially indicate that the carrying value of long-lived assets may not be recoverable as they occur. Due to the significance of the fourth quarter to individual store locations, we assess store performance annually, using the full year’s results. We consider a historical and/or projected negative cash flow trend for a store location to be an indicator that the carrying value of that asset group may not be recoverable.

 
As30

Additionally, we consider a resultmore likely than not assessment that an individual location will close prior to the end of our 2011its lease term as a triggering event to review we determined that certain stores would not be able to recover the carrying value of certain store leasehold improvements through expected undiscounted cash flows over the remaining life of the related assets.  Accordingly, we reduced the carrying value of the assets to fair value, calculated as the present value of estimated future cash flows for each asset group and recorded assetfor recoverability. These assessments are reviewed on a quarterly basis. Asset impairment charges resulting from this assessment are included in selling, general and administrative expenses as a component of $0.4 millionincome (loss) before income taxes in the fourth quarter of fiscal 2011, which is included in cost of merchandise sold.  The calculation of fair value could increase or decrease depending on changes in the inputs and assumptions used, such as changes in the financial performance of the asset group, future growth rate and discount rate.  In order to evaluate the sensitivity of the fair value assumptions on store asset impairment, we applied a hypothetical decrease of 1% in the comparable stores sales trend and in margin, which we believe is appropriate.  Based on the analysis performed as of December 31, 2011, the changes in our assumptions would not have resulted in additional impairment charges.

As a result of our 2010 review, we determined that certain stores would not be able to recover the carrying value of certain store leasehold improvements through expected undiscounted cash flows over the remaining life of the related assets.  Accordingly, we reduced the carrying value of the assets to fair value, calculated as the present value of estimated future cash flows for each asset group and recorded asset impairment charges of $0.6 million in the fourth quarter of fiscal 2010, which is included in cost of merchandise sold. As a result of our 2009 review, we determined that several stores would not be able to recover the carrying value of certain store leasehold improvements through expected undiscounted cash flows over the remaining life of the related assets.  Accordingly, we reduced the carrying value of the assets to fair value, calculated as the present value of estimated future cash flows for each asset group and recorded asset impairment charges of $3.3 million in the fourth quarter of fiscal 2009, which is included in cost of merchandise sold.
Retail segment. In the event that we decide to close any or all of these stores in the future, we may be required to record additional impairments, lease termination fees, severance and other charges. Impairment losses in the future are dependent on a number of factors such as site selection and general economic trends, and thus could be significantly different than historical results. As we continue to face a challenging retail environment and general uncertainty in the global economy, theThe assumptions used in future calculations of fair value may change significantly which could result in further impairment charges in future periods.
Corporate assets, including computer hardware and software and the Company-owned distribution center (approximately $17.0 million as of December 31, 2011), and certain other assets, such as trade credits and trademarks and intellectual property, net (approximately $5.2 million as of December 31, 2011), have a broad applicability and are generally considered to be recoverable, unless abandoned.  Other long-lived assets, including deferred franchise and lease costs (approximately $2.2 million as of December 31, 2011), are monitored in relation to the relevant franchisee or store location.  In 2009, we determined that certain key money and long-term lease deposits were no longer fully recoverable.  Accordingly, we reduced the carrying value of the assets to their estimated fair value and recorded asset impairment charges of $1.8 million in the fourth quarter of fiscal 2009, which is included in cost of merchandise sold.  In the fiscal 2010 second quarter, we reviewed the inputs used to determine the fair value of certain key money deposits, included in other intangible assets and other store deposits, included in other assets, net, through expected undiscounted cash flows over the remaining life of the related assets.  Accordingly, the carrying value of the assets was reduced to fair value, calculated as the net present value of estimated future cash flows for each asset group, and asset impairment charges of $0.3 million were recorded in the second quarter of fiscal 2010.  As we had determined at this time that we would be closing the related stores, these charges are included in selling, general and administrative expenses.
37

Goodwill
We record goodwill related to the excess of the purchase price over the fair value of net identifiable assets acquired. All of our recorded goodwill, which is associated with our UK Acquisition, is recorded in the European reporting unit. At December 31, 2011 and January 1, 2011, our goodwill balance was $32.3 million and $32.4 million, respectively.  The decrease is entirely due to foreign currency translation adjustments.  Goodwill is subject to periodic evaluation for impairment when circumstances warrant, or at least once per year.  We perform our annual impairment assessment as of the end of the fourth quarter of each year.  Impairment is tested in accordance with ASC section 350-20-35, by comparison of the carrying value of the reporting unit to its estimated fair value.  As there are not quoted prices for our reporting unit, fair value is estimated based upon a present value technique using estimated discounted future cash flows, forecasted over the reasonably assured lease terms for retail stores, with growth rates forecasted for the reporting unit and using a credit adjusted discount rate.  We use current results, trends, future prospects, and other economic factors as the basis for expected future cash flows.  Our 2011 annual evaluation indicated that no impairment of our goodwill existed as of December 31, 2011.
Assumptions in estimating future cash flows are subject to a high degree of judgment and complexity.  We make every effort to forecast these future cash flows as accurately as possible with the information available at the time the forecast is developed.  However, changes in the assumptions and estimates may affect the carrying value of goodwill, and could result in impairment charges in future periods.  Factors that have the potential to create variances between forecasted cash flows and actual results include but are not limited to (i) fluctuations in sales volumes, (ii) long-term growth in the number of stores; and (iii) actual gross margin results.  Refer to “Forward-Looking Statements” included in the beginning of this Form 10-K for further information regarding the impact of estimates of future cash flows.
The calculation of fair value could increase or decrease depending on changes in the inputs and assumptions used, such as changes in the financial performance of the reporting unit, future growth rate, and discount rate.  In order to evaluate the sensitivity of the fair value calculations on the goodwill impairment test, we applied a hypothetical decrease in cash flows as a 100 basis point reduction to our projected growth rate and a 100 basis point increase in the discount rate which we considered appropriate.  Based on the goodwill analysis performed as of December 31, 2011, the outlined changes in our assumptions would not affect the results of the impairment test, as the reporting unit still had an excess of fair value over the carrying value.  However, as we continue to face a challenging retail environment and general uncertainty in the global economy, the assumptions used in future calculations of fair value may change significantly which could result in impairment charges in future periods.

Revenue Recognition

Revenues from retail sales, net of discounts and excluding sales tax, are recognized at the time of sale. GuestMerchandise returns have not been significant. Revenues from gift certificatescards are recognized at the time of redemption. Unredeemed gift cards are included in current liabilities on the consolidated balance sheets.

We have a customer loyalty program, in North America, the Stuff Fur StuffStuff® club, whereby guests enroll in the program and receive one point for every dollar or partial dollar spentspent. Points accumulate and expire after 12 months of inactivity. In North America, guests receive a coupon for free merchandise after reaching 50 points and a $10 reward certificate for every 100 points earned in a 12 month period. In the UK, guests receive a $10 discount on a future purchase.£5 certificate for every 50 points they earn. An estimate of the obligation related to the program, based on historical redemption patterns, is recorded as deferred revenue and a reduction of net retail sales.  The deferred revenue obligation is reduced, and a corresponding amount is recognized in net retail sales, in the amount of and at the time of redemption of the $10 certificate.

Throughout fiscal 2010, we continued to use the deferral rate established at the end of fiscal 2008 to estimate the appropriate amount of revenue to defer and thereby the related liability.  This rate, which was based on actual redemption rates and historical results and was applied to eligible purchases of Stuff Fur Stuff Club members at the time of the transaction.  During 2010, we experienced a change in members’ redemption patterns as our members began utilizing other discounts and coupons available to them in place of an issued reward certificate.  Accordingly, at the end of fiscal 2010, we reevaluated the available data to determine the most accurate approach to estimate our liability and deferral of revenue, including the use of historical point conversion and certificate redemption patterns.  For both the December 31, 2011 and January 1, 2011 balance sheets, we used historical point conversion and redemption patterns to estimate our liability under the loyalty program.  

We apply the historical rates for points converting into certificates and ultimate certificate redemption to our actual points and certificates outstanding at each balance sheet date to calculate the liability and corresponding adjustment to net retail sales.

We review these patterns and assess the adequacy of the deferred revenue liability based upon our review of point conversion and award redemption patterns at the end of each fiscal quarter. Due to the estimates involved in these assessments, adjustments to the historical rates are generally made no more often than annually in order to allow time for more definite trends to emerge. Based on this assessment at the end of fiscal 2011,2014, the deferred revenue liability was adjusted downward by $1.5 million, with a corresponding increase to net retail sales, and a $0.9 million decrease in net loss.
$1.3 million.

Based on this assessment at the end of fiscal 2010,2013 and 2012, the deferred revenue liability was adjusted downward by $4.3$0.1 million and $0.5 million, respectively, with a corresponding increase to net retail sales, and a $2.6 million increase in net income.  Based on the assessment at the end of fiscal 2009, no adjustment was made to the deferral rate.

sales.

The calculation of fair value could increase or decrease depending on changes in the inputs and assumptions used, specifically, expected conversion and redemption rates. In order to evaluate the sensitivity of the estimates used in the recognition of deferred revenue, we applied a hypothetical increase of 100 bps in the conversion and redemption rates which we believe is appropriate.rates. Based on the analysis performed as of December 31, 2011,January 3, 2015, the change in our assumptions would have resulted in a $0.2 million reduction ofincrease in net retail sales.

38

Income Taxes

Our

We recognize deferred tax assets resulting from tax credit carryforwards and deductible temporary differences between taxable income tax expense is based on our income statutory tax rates,returns and income before taxes under GAAP. Deferred tax planning opportunities availableassets generally represent future tax benefits to be received when these carryforwards can be applied against future taxable income or when expenses previously reported in the various jurisdictions in which we operate.  Tax laws are complex and subject to different interpretations by the taxpayer and respective governmental taxing authorities.  Significant judgmentour Consolidated Financial Statements become deductible for income tax purposes. A deferred tax asset valuation allowance is required in determining our income tax expense and in evaluating our tax positions, including evaluating uncertainties.  Management reviews tax positions at least quarterly and adjustswhen some portion or all of the balances as new information becomes available.  Deferred incomedeferred tax assets represent amounts availablemay not be realized. We are required to reduce income taxes payable onestimate taxable income in future years.  Such assets arise because of temporary differences between the financial reportingyears or develop tax strategies that would enable tax asset realization in each taxing jurisdiction and tax bases of assets and liabilities, as well as from net operating loss and tax credit carryforwards.  As we have incurreduse significant judgment to determine whether to record a cumulative book loss over the three year period ended December 31, 2011, we evaluated the realizability of our deferred tax assets.asset valuation allowance for part or all of a deferred tax asset. We performed an analysisalso consider the weight of all available evidence, both positive and negative, consistent within assessing the provisionsrealizability of ASC 740-10-30-17.  Somethe deferred tax assets. The need for a valuation allowance is assessed by tax jurisdiction. We consider the reversals of that evidence evaluated includes our historical operating performance, the macroeconomic factors contributing to the recent fiscal loss for which the tax benefits have been fully realized by the carryback availability, and our forecastexisting taxable temporary differences as well as projections of future taxable income, includingincome. We consider the availabilityfuture reversals of prudent and feasible tax planning strategies.  The three-year cumulative loss is a significant piece of negative evidence and while management believes that it is primarily a result of losses that were primarily attributableexisting taxable temporary differences to the significant economic downturn experienced in 2009 and not an indicationextent they were of continuing operations, we are requiredthe same character as the temporary differences giving rise to give objective historical evidence more weight than subjective evidence, such as forecasts of future income.  Accordingly, in the fiscal 2011 fourth quarter, the Company recorded a $15.6 million valuation allowance on its US deferred tax assets. This allowance does not preclude us from utilizingWe also consider whether the future reversals of existing taxable temporary differences will occur in the same period and jurisdiction as the temporary differences giving rise to the deferred tax assets.

We have deferred tax assets in the UK and Canada on which we no longer have recorded a valuation allowance. The realization of these deferred tax assets is dependent upon the recognition of future norjurisdictional income. Based on the recent historical results, including three years of cumulative income generated in the UK and tax planning strategies that will be implemented in Canada, the Company determined it was more likely than not that the deferred tax assets would be realized. As of January 3, 2015, we performed an analysis of all available evidence and continue to maintain a valuation allowance on most of our domestic deferred tax assets.

Significant judgment is required in evaluating our uncertain tax positions. We establish accruals for uncertain tax positions when we believe that the full amount of the associated tax benefit may not be realized. In the future, if we prevail in matters for which accruals have been established previously or pay amounts in excess of reserves, there could be an effect on our income tax provisions in the period in which such determination is made. Under the Income Taxes topic of the ASC, in order to recognize an uncertain tax benefit, the taxpayer must be more likely than not of sustaining the position, and the measurement of the benefit is calculated as the largest amount that is more than 50 percent likely to be realized upon resolution of the benefit. Tax authorities regularly examine the Company’s returns in the jurisdictions in which the Company does it reflect a change in our long-term outlook.

business. Management regularly assesses the tax risk of the Company’s return filing positions and believes its accruals for uncertain tax benefits are adequate as ofJanuary 3, 2015.

 
31

Recent Accounting Pronouncements

There

In May 2014, the Financial Accounting Standards Board issued ASU 2014-09, Revenue from Contracts with Customers, which will replace most existing revenue recognition guidance in U.S. GAAP. The core principle of the ASU is that an entity should recognize revenue for the transfer of goods or services equal to the amount that it expects to be entitled to receive for those goods or services. The ASU requires additional disclosure about the nature, amount, timing and uncertainty of revenue and cash flows arising from customer contracts, including significant judgments and changes in judgments. The ASU will be effective for us beginning January 1, 2017, and allows for both retrospective and modified retrospective methods of adoption. We are no recently issued but not yet adopted accounting pronouncements that are expected to significantlyin the process of determining the method of adoption and assessing the impact of this ASU on our consolidated financial statements.

ITEM  7A.

QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

Our market risks relate primarily to changes in interest rates, and we bear this risk in two specific ways. First, our revolving credit facility carries a variable interest rate that is tied to market indices and, therefore, our results of operations and our cash flows can be impacted by changes in interest rates. Outstanding balances under our credit facility bear interest at LIBOR plus 1.8%. We had no borrowings during fiscal 2011.2014. Accordingly, a 100 basis point change in interest rates would result in no material change to our annual interest expense. The second component of interest rate risk involves the short term investment of excess cash in short term, investment grade interest-bearing securities. If there are changes in interest rates, those changes would affect the investment income we earn on these investments and, therefore, impact our cash flows and results of operations.

We conduct operations in various countries, which expose us to changes in foreign exchange rates. The financial results of our foreign subsidiaries and franchisees may be materially impacted by exposure to fluctuating exchange rates. Reported sales, costs and expenses at our foreign subsidiaries, when translated into U.S. dollars for financial reporting purposes, can fluctuate due to exchange rate movement. While exchange rate fluctuations can have a material impact on reported revenues, costs and expenses, and earnings, this impact is principally the result of the translation effect and does not materially impact our short-term cash flows.

Although we enter into a significant amount of purchase obligations outside of the U.S., these obligations are settled primarily in U.S. dollars and, therefore, we believe we have only minimal exposure at present to foreign currency exchange risks for our purchase obligations. Historically, we have not hedged our currency risk and do not currently anticipate doing so in the future.

We do not engage in financial transactions for trading or speculative purposes.

ITEM 8.  

FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA

The financial statements and schedules are listed under Item 15(a) and filed as part of this Annual Report on Form 10-K.

ITEM 9.  

CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND FINANCIAL DISCLOSURE

None.

39

ITEM 9A.  

CONTROLS AND PROCEDURES

Evaluation of Disclosure Controls and Procedures

Our management, with the participation of our Chief Executive Officer and Chief President Bear and Chief Operations and Financial Bear,Officer, has evaluated the effectiveness of our disclosure controls and procedures (as such term is defined in Rules 13a-15(e) and 15d-15(e) under the Securities Exchange Act of 1934, as amended (the “Exchange Act”)Exchange Act)), as of the end of the period covered by this report.  Our disclosure controls and procedures are designed to provide reasonable assurance of achieving their objectives,ensure that information required to be disclosed by us in the reports filed or submitted under the Exchange Act is recorded, processed, summarized and basedreported within the time periods specified in the SEC’s rules and forms and is accumulated and communicated to management, including our certifying officers, as appropriate to allow timely decisions regarding required disclosure.  Based on the foregoing evaluation, our management, including the Chief Executive Officer and Chief President Bear and Chief Operations and Financial Bear,Officer, concluded that our disclosure controls and procedures were effective at the reasonable assurance level as of December 31, 2011,January 3, 2015, the end of the period covered by this AnnualQuarterly Report.

 
32

It should be noted that our management, including the Chief Executive Officer and Chief President Bear and the Chief Operations and Financial Bear, doOfficer, does not expect that our disclosure controls and procedures or internal controls will prevent all error and all fraud.  A control system, no matter how well conceived or operated, can provide only reasonable, not absolute, assurance that the objectives of the control system are met.  Further, the design of a control system must reflect the fact that there are resource constraints, and the benefits of controls must be considered relative to their costs.  Because of the inherent limitations in all control systems, no evaluation of controls can provide absolute assurance that all control issues and instances of fraud, if any, within the Company have been detected.  These inherent limitations include the realities that judgments in decision-making can be faulty, and that breakdowns can occur because of simple error or mistake.  Additionally, controls can be circumvented by the individual acts of some persons, by collusion of two or more people, or by management override of the controls.  The design of any system of controls is based in part upon certain assumptions about the likelihood of future events, and there can be no assurance that any design will succeed in achieving its stated goals under all potential future conditions; over time, controls may become inadequate because of changes in conditions, or the degree of compliance with the policies or procedures may deteriorate.  Because of the inherent limitations in a cost-effective control system, misstatements due to error or fraud may occur and not be detected.


Management’s Report on Internal Control Over Financial Reporting

Our management is responsible for establishing and maintaining adequate internal control over financial reporting, as defined in Rule 13a-15(f) under the Securities Exchange Act of 1934.  Under the supervision and with the participation of our management, including the Chief Executive Officer and Chief President Bear and the Chief Operations and Financial Bear,Officer, we conducted an evaluation of the effectiveness of our internal control over financial reporting as of December 31, 2011.January 3, 2015.  Our management, with the participation of our Chief Executive Officer and Chief President Bear and our Chief Operations and Financial Bear,Officer, also conducted an evaluation of our internal control over financial reporting to determine whether any changes occurred during the period covered by this report that have materially affected, or are reasonably likely to materially affect, our internal control over financial reporting. All internal control systems have inherent limitations, including the possibility of circumvention and overriding the control.  Accordingly, even effective internal control can provide only reasonable assurance as to the reliability of financial statement preparation and presentation.  Further, because of changes in conditions, the effectiveness of internal control may vary over time.

In making its evaluation, our management used the criteria set forth by the Committee of Sponsoring Organizations of the Treadway Commission (“COSO”) in Internal Control-Integrated Framework.Framework (2013 framework).  Based upon this evaluation, our management has concluded that our internal control over financial reporting as of December 31, 2011January 3, 2015 is effective.

Our independent registered public accounting firm, Ernst & Young LLP, has audited the effectiveness of our internal control over financial reporting, as stated in its report which is included herein.

40

Changes in Internal Control over Financial Reporting

There were no changes in internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) that occurred during the fiscal 2014 fourth quarter that have materially affected, or are reasonably likely to materially affect, our internal control over financial reporting.

Report of Independent Registered Public Accounting Firm


The Board of Directors and Stockholders

Build-a-Bear

Build-A-Bear Workshop, Inc.


We have audited Build-a-BearBuild-A-Bear Workshop, Inc. and Subsidiariessubsidiaries (collectively, the Company’s) internal control over financial reporting as of December 31, 2011,January 3, 2015, based on criteria established inInternal Control – Integrated Framework issued by the Committee of Sponsoring Organizations of the Treadway Commission (2013 framework) (the COSO criteria). The Company's management is responsible for maintaining effective internal control over financial reporting, and for its assessment of the effectiveness of internal control over financial reporting included in the accompanying Management’s Report on Internal Control over Financial Reporting. Our responsibility is to express an opinion on the Company’s internal control over financial reporting based on our audit.


We conducted our audit in accordance with the standards of the Public Company Accounting Oversight Board (United States). Those standards require that we plan and perform the audit to obtain reasonable assurance about whether effective internal control over financial reporting was maintained in all material respects. Our audit included obtaining an understanding of internal control over financial reporting, assessing the risk that a material weakness exists, testing and evaluating the design and operating effectiveness of internal control based on the assessed risk, and performing such other procedures as we considered necessary in the circumstances. We believe that our audit provides a reasonable basis for our opinion.


33

A company’s internal control over financial reporting is a process designed to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles. A company’s internal control over financial reporting includes those policies and procedures that (1) pertain to the maintenance of records that, in reasonable detail, accurately and fairly reflect the transactions and dispositions of the assets of the company; (2) provide reasonable assurance that transactions are recorded as necessary to permit preparation of financial statements in accordance with generally accepted accounting principles, and that receipts and expenditures of the company are being made only in accordance with authorizations of management and directors of the company; and (3) provide reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use, or disposition of the company’s assets that could have a material effect on the financial statements.


Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. Also, projections of any evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate because of changes in conditions, or that the degree of compliance with the policies or procedures may deteriorate.


In our opinion, Build-a-BearBuild-A-Bear Workshop, Inc. and Subsidiaries,subsidiaries, maintained, in all material respects, effective internal control over financial reporting as of December 31, 2011,January 3, 2015, based on the COSO criteria.


We also have audited, in accordance with the standards of the Public Company Accounting Oversight Board (United States), the consolidated balance sheetsheets of Build-a-BearBuild-A-Bear Workshop, Inc. and Subsidiariessubsidiaries as of January 3, 2015 and December 31, 201128, 2013, and the related consolidated statementstatements of earnings,operations, comprehensive income (loss), stockholders’ equity, and cash flows for each of the yearthree years in the period ended December 31, 2011,January 3, 2015, and our report dated March 15, 2012,19, 2015, expressed an unqualified opinion thereon.

/s/ Ernst & Young LLP

St. Louis, Missouri

March 15, 2012 

41

Changes in Internal Control over Financial Reporting
There were no changes in internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) that occurred during the fiscal 2011 fourth quarter that have materially affected, or are reasonably likely to materially affect, our internal control over financial reporting.
19, 2015

ITEM  9B.

OTHER INFORMATION

None.

PART III

ITEM  10.

DIRECTORS, EXECUTIVE OFFICERS AND CORPORATE GOVERNANCE

Information concerning directors, appearing under the caption “Directors”, “The Board of Directors and its Committees”, “Committee Charters, Corporate Governance Guidelines, Business Conduct Policy and Code of Ethics” and “Section 16(a) Beneficial Ownership Reporting Compliance” in our Proxy Statement (the “Proxy Statement”) to be filed with the SEC in connection with our Annual Meeting of Shareholders scheduled to be held on May 10, 201214, 2015 is incorporated by reference in response to this Item 10.

Business Conduct Policy

The Board of Directors has adopted a Business Conduct Policy applicable to our directors, officers and employees, including all executive officers. The Business Conduct Policy has been posted in the Investor Relations section of our corporate website at http://ir.buildabear.com. We intend to satisfy the amendment and waiver disclosure requirements under applicable securities regulations by posting any amendments of, or waivers to, the Business Conduct Policy on our website.

The information appearing under the caption “Committee Charters, Corporate Governance Guidelines, Business Conduct Policy and Code of Ethics” in the Proxy Statement is incorporated by reference in response to this Item 10.

Executive Officers and Key Employees

Maxine ClarkSharon Price John, 63, has been our Chief Executive Bear since she founded51, was appointed to the Company in 1997. She was our President from our inception in 1997 to April 2004, and has served as Chairman of our Board of Directors since our conversion to a corporationon June 3, 2013 in April 2000. She was initially electedconnection with her employment as Chief Executive Officer and Chief President Bear of the Company after being recommended to our Board by a third-party search firm. From January 2010 through May 2013, Ms. John served as President of Stride Rite Children’s Group LLC, a division of Wolverine World Wide, Inc., which designs and markets footwear for children. From 2002 through 2009, she held positions of broadened portfolio and increased responsibility at Hasbro, Inc., a multinational toy and board game company, including as General Manager & Senior Vice President of its U.S. Toy Division from 2006 to 2008 and General Manager & Senior Vice President of its Global Preschool unit from June 2008 through 2009. Ms. John also founded and served as Chief Executive Officer of Checkerboard Toys, served as Vice President, U.S. Toy Division with VTech Industries, Inc., and served in a range of roles at Mattel, Inc. She started her career in advertising, overseeing accounts such as Hershey’s and the Snickers/M&M Mars business. Ms. John serves on the Board of Directors pursuant toof Jack in the terms ofBox Inc., a stockholders’ agreement which terminated upon the closing of the Company’s initial public offeringpublicly traded restaurant company. 

34

Gina Collins,42, joined Build-A-Bear Workshop in 2004. Ms. Clark was re-electedJanuary 2014 as a director at our 2005Chief Marketing Officer and 2008 Annual Meetings of Stockholders.Brand Bear.  Prior to founding Build-A-Bear Workshop,joining the Company, Ms. ClarkCollins was theat The Coca-Cola Company from December 2001 to January 2014 in various senior leadership roles of increasing responsibility, including Area Vice President, of Payless ShoeSource, Inc.North America, Entertainment Marketing from 1992 until 1996.April 2012 to January 2014, Group Director, North America, Strategic Marketing from April 2010 to March 2012, and Global Director, Media and Interactive Marketing Procurement from January 2008 to March 2010.  Before joining Payless,The Coca-Cola Company, Ms. Clark spent over 19 years in various divisions of The May Department Stores Company in areas including merchandise development, merchandise planning, merchandise research, marketing and product development.Collins was a Principal/Senior Analyst at American Management Systems (CapGemini).

Eric Fencl 49,,52, joined Build-A-Bear Workshop in July 2008 as Chief Bearrister—General Counsel.  In March 2009, he assumed responsibility for international franchising and human resources. HeEffective October 2015 he now holds the title of Chief Bearrister,Administrative Officer, General Counsel and International Franchising.Secretary, responsible for legal, real estate and construction.  Prior to joining the Company, Mr. Fencl was Executive Vice President, General Counsel and Secretary for Outsourcing Solutions Inc., a national accounts receivable management firm from August 1998 to June 2008. From September 1990 to August 1998, he held legal positions for Monsanto Company, McDonnell Douglas Corporation and Bryan Cave LLP. Mr. Fencl began his career in 1984 as an auditor with Arthur Young & Company.

Dave Finnegan, 42, joined Build-A-Bear Workshop in December 1999 as Director Inbearmation Technology and was named Chief Information Bear in January 2007, adding logistics responsibilities in March 2009 to become Chief Information and Logistics Bear, and in March 2010 he became Chief Information Bear. Prior to joining the Company, Mr. Finnegan held information systems management positions at Novell, Inc. in Provo Utah and Interchange Technologies Inc. in St. Louis, Missouri. Mr. Finnegan is a member of the St. Louis Regional Chief Information Officer Forum and the NSB Executive Client Advisory Board. He was instrumental in the development of bearville.com—the company’s virtual world Web site. The online community received a 2009 “Best of the Web” award from WiredSafety at the 9th Annual Wired Kids Summit and a 2008 iParenting Media Award.

Tina Klocke 52,,55, has been our Chief Operations Bear since March 2009.  She served as our Chief Financial Bear sincefrom November 1997 until September 2014, our Treasurer sincefrom April 2000 until September 2014, and our Secretary sincefrom February 2004.  In March 2009, she assumed responsibility for store operations and in July 2011, she assumed responsibility for logistics and planning.  She now holds the title of Chief Operations and Financial Bear.2004 until November 2013.   Prior to joining the Company, Ms. Klocke was the Controller for Clayton Corporation, a manufacturing company, where she supervised all accounting and finance functions as well as human resources.  Prior to joining Clayton Corporation in 1990, she was the controller for Love Real Estate Company, a diversified investment management and development firm. Ms. Klocke began her career in 1982 with Ernst & Young LLP. In 2014, Ms. Klocke announced her plans to leave the Company in the first half of fiscal 2015.

Teresa Kroll, 57, Jennifer Kretchmar,41, joined Build-A-Bear Workshop in September 2001August 2014 as Chief Marketing Bear, was named Chief Entertainment Bear in March 2009, was named Chief EntertainmentProduct Officer and Digital Marketing Bear in June 2010 and was named Chief Marketing and Entertainment Bear in December 2011.Innovation Bear.  Prior to joining the Company, Ms. KrollKretchmar was Senior Vice President of Product and Brand Management with the Stride Rite Children’s Group of Wolverine World Wide, Inc. where since 2004 she was responsible for the global product creation strategy for a diverse portfolio of children’s footwear brands including Stride Rite, Sperry Top- Sider®, Saucony®, Keds®, Merrell®, Robeez®, Jessica Simpson® and Hush Puppies®.  Before joining Stride Rite, Ms. Kretchmar held positions of increasing responsibility at The Timberland Company, Goldbug, and the United States Department of Agriculture Foreign Service.

Voin Todorovic, 40, joined Build-A-Bear Workshop in September 2014 as Chief Financial Officer. Prior to joining the Company, Mr. Todorovic was employed at Wolverine World Wide, Inc., a leading global footwear and apparel company, where since September 2013 he served as the head of finance and operations for its Lifestyle Group which includes a portfolio of iconic brands such as Sperry Top-Sider®, Hush Puppies®, Keds®, and Stride Rite®. From 2011 to 2013 he was Vice President–Advertising for The WIZ, a unitFinance and Administration of Cablevision,the Stride Rite Children’s Group business, operating in wholesale, direct to consumer and international franchising, and from 19992010 to 2001.  From 19952011 he was Vice President of the Performance + Lifestyle Group.  Prior to 1999, Ms. Kroll was Directorhis tenure at Wolverine World Wide he held positions of Marketing for Montgomery Ward Holding Corp., a department store retailer.  From 1980 to 1994 Ms. Kroll held various administrativeincreasing responsibility at Collective Brands, Inc. and marketing positions for Venture Stores, Inc.Payless ShoeSource.

42

ITEM  11.

EXECUTIVE COMPENSATION

The information contained in the sections titled “Executive Compensation” and “Board of Directors Compensation” in the Proxy Statement is incorporated herein by reference in response to this Item 11.

ITEM 12.

SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT AND RELATED STOCKHOLDER MATTERS

The information contained in the section titled “Security Ownership of Certain Beneficial Owners and Management” in the Proxy Statement is incorporated herein by reference in response to this Item 12.

 
35

Equity Compensation Plan Information

Plan category 
(a)
Number of securities to be issued upon exercise of outstanding options, warrants and rights
  
(b)
Weighted-average exercise price of outstanding options, warrants and rights
  
(c)
Number of securities
remaining available for
future issuance under equity compensation plans
(excluding securities
reflected in column (a))
 
          
Equity compensation plans approved by security holders  1,210,816  $8.49   1,104,894 
Total  1,210,816  $8.49   1,104,894 

          (c) 
  

(a)

  

(b)

  

Number of securities

remaining available for

 

Plan category

 

Number of securities to

be issued upon exercise of

outstanding options,

warrants and rights

  

Weighted-average

exercise price of

outstanding options,

warrants and rights

  

future issuance under equity

compensation plans

(excluding securities

reflected in column (a))

 
             

Equity compensation plans approved by security holders

  714,451  $8.14   1,323,925 

Total

  714,451  $8.14   1,323,925 

ITEM  13.

CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS, AND DIRECTOR INDEPENDENCE

The information contained in the section titled “Related Party Transactions” in the Proxy Statement is incorporated herein by reference in response to this Item 13.

ITEM  14.

PRINCIPAL ACCOUNTANT FEES AND SERVICES

The information contained in the section titled “Principal Accountant Fees” and “Policy Regarding Pre-Approval of Services Provided by the Independent Registered Public Accounting Firm” in the Proxy Statement is incorporated herein by reference in response to Item 14.

 
36

 
43

PART IV

ITEM  15.

EXHIBITS AND FINANCIAL STATEMENT SCHEDULES

(a)(1)Financial Statements

The financial statements and schedules set forth below are filed on the indicated pages as part of this Annual Report on Form 10-K.

��Page
Reports

Page

Report of Independent Registered Public Accounting FirmsFirm

4538

Consolidated Balance Sheets as of January 3, 2015 and December 31, 2011 and January 1,28, 2013

4739

Consolidated Statements of Operations for the fiscal years ended January 3, 2015, December 31, 2011, January 1, 201128, 2013 and January 2, 2010December 29, 2012

4840

Consolidated Statements of Comprehensive Income (Loss) for the fiscal years ended January 3, 2015, December 28, 2013 and December 29, 2012

41

Consolidated Statements of Stockholders’ Equity for the fiscal years ended January 3, 2015, December 31, 2011, January 1, 201128, 2013 and January 2, 2010December 29, 2012

4942

Consolidated Statements of Cash Flows for the fiscal years ended January 3, 2015, December 31, 2011, January 1, 201128, 2013 and January 2, 2010December 29, 2012

5043

Notes to Consolidated Financial Statements

5144

Schedule II - Valuation and Qualifying Accounts

58

 
37

 
44

Report of Independent Registered Public Accounting Firm

The Board of Directors and Stockholders

Build-A-Bear Workshop, Inc.

We have audited the accompanying consolidated balance sheetsheets of Build-a-BearBuild-A-Bear Workshop, Inc. and Subsidiariessubsidiaries (collectively, the Company) as of January 3, 2015 and December 31, 2011,28, 2013, and the related consolidated statementstatements of operations, comprehensive income (loss), stockholders’ equity, and cash flows for each of the fiscal yearthree years in the period ended December 31, 2011.January 3, 2015. Our auditaudits also included the financial statement schedule listed in the Index at Item 15(a)(2). These financial statements and schedule are the responsibility of the Company's management. Our responsibility is to express an opinion on these financial statements and schedule based on our audit.

We conducted our audit in accordance with the standards of the Public Company Accounting Oversight Board (United States). Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the financial statements are free of material misstatement. An audit includes examining, on a test basis, evidence supporting the amounts and disclosures in the financial statements. An audit also includes assessing the accounting principles used and significant estimates made by management, as well as evaluating the overall financial statement presentation. We believe that our audit provides a reasonable basis for our opinion.
In our opinion, the financial statements referred to above present fairly, in all material respects, the consolidated financial position of Build-a-Bear Workshop, Inc. and Subsidiaries at December 31, 2011, and the consolidated results of its operations and its cash flows for the fiscal year ended December 31, 2011, in conformity with U.S. generally accepted accounting principles. Also, in our opinion, the financial statement schedule, when considered in relation to the basic financial statements taken as a whole, presents fairly in all material respects the information set forth therein.
We also have audited, in accordance with the standards of the Public Company Accounting Oversight Board (United States), Build-a-Bear Workshop, Inc. and Subsidiaries’ internal control over financial reporting as of December 31, 2011, based on criteria established in Internal Control-Integrated Framework issued by the Committee of Sponsoring Organizations of the Treadway Commission and our report dated March 15, 2012 expressed an unqualified opinion thereon.
/s/ Ernst & Young LLP
St. Louis, Missouri
March 15, 2012 
45


Report of Independent Registered Public Accounting Firm
The Board of Directors and Stockholders
Build-A-Bear Workshop, Inc.:
We have audited the accompanying consolidated balance sheet of Build-A-Bear Workshop, Inc. and subsidiaries (the Company) as of January 1, 2011, and the related consolidated statements of operations, stockholders’ equity, and cash flows for each of the fiscal years in the two-year period ended January 1, 2011.  These consolidated financial statements are the responsibility of the Company’s management.  Our responsibility is to express an opinion on these consolidated financial statements based on our audits.

We conducted our audits in accordance with the standards of the Public Company Accounting Oversight Board (United States). Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the financial statements are free of material misstatement. An audit includes examining, on a test basis, evidence supporting the amounts and disclosures in the financial statements. An audit also includes assessing the accounting principles used and significant estimates made by management, as well as evaluating the overall financial statement presentation. We believe that our audits provide a reasonable basis for our opinion.

In our opinion, the consolidated financial statements referred to above present fairly, in all material respects, the consolidated financial position of Build-A-Bear Workshop, Inc. and subsidiaries as ofat January 1, 2011,3, 2015 and December 28, 2013, and the consolidated results of itstheir operations and itstheir cash flows for each of the fiscalthree years in the two-year period ended January 1, 2011,3, 2015, in conformity with U.S. generally accepted accounting principles.

Also, in our opinion, the financial statement schedule, when considered in relation to the basic financial statements taken as a whole, presents fairly in all material respects the information set forth therein.

We also have audited, in accordance with the standards of the Public Company Accounting Oversight Board (United States), Build-A-Bear Workshop, Inc. and subsidiaries’ internal control over financial reporting as of January 3, 2015, based on criteria established inInternal Control-Integrated Framework issued by the Committee of Sponsoring Organizations of the Treadway Commission (2013 framework), and our report dated March 19, 2015 expressed an unqualified opinion thereon.

/s/ KPMGErnst & Young LLP

St. Louis, Missouri

March 17, 2011

19, 2015

 
38

 
46

BUILD-A-BEAR WORKSHOP, INC. AND SUBSIDIARIES

CONSOLIDATED BALANCE SHEETS

(Dollars in thousands, except share data)

  December 31,  January 1, 
  2011  2011 
ASSETS      
Current assets:      
Cash and cash equivalents $46,367  $58,755 
Inventories  51,860   46,475 
Receivables  7,878   7,923 
Prepaid expenses and other current assets  17,854   18,425 
Deferred tax assets  419   7,465 
Total current assets  124,378   139,043 
         
Property and equipment, net  77,445   88,029 
Goodwill  32,306   32,407 
Other intangible assets, net  655   1,444 
Other assets, net  6,787   14,871 
Total Assets $241,571  $275,794 
         
LIABILITIES AND STOCKHOLDERS' EQUITY        
Current liabilities:        
Accounts payable $41,032  $36,325 
Accrued expenses  12,128   15,488 
Gift cards and customer deposits  28,323   28,880 
Deferred revenue  5,285   6,679 
Total current liabilities  86,768   87,372 
         
Deferred franchise revenue  1,436   1,706 
Deferred rent  23,867   28,642 
Other liabilities  257   361 
Commitments and contingencies        
         
Stockholders' equity:        
Preferred stock, par value $0.01, Shares authorized: 15,000,000; No shares issued or outstanding at December 31, 2011 and January 1, 2011
  -   - 
Common stock, par value $0.01, Shares authorized: 50,000,000; Issued and outstanding: 17,405,270 and 19,631,623 shares, respectively
  174   196 
Additional paid-in capital  65,402   76,582 
Accumulated other comprehensive loss  (10,165)  (9,959)
Retained earnings  73,832   90,894 
Total stockholders' equity  129,243   157,713 
Total Liabilities and Stockholders' Equity $241,571  $275,794 

  

January 3,

  

December 28,

 
  

2015

  

2013

 
         

ASSETS

        

Current assets:

        

Cash and cash equivalents

 $65,389  $44,665 

Inventories

  51,939   50,248 

Receivables

  11,461   14,542 

Prepaid expenses and other current assets

  15,611   11,547 

Deferred tax assets

  1,378   81 

Total current assets

  145,778   121,083 
         

Property and equipment, net

  62,766   70,163 

Other intangible assets, net

  304   518 

Other assets, net

  3,206   3,847 

Total Assets

 $212,054  $195,611 
         

LIABILITIES AND STOCKHOLDERS' EQUITY

        

Current liabilities:

        

Accounts payable

 $38,107  $34,977 

Accrued expenses

  24,058   16,380 

Gift cards and customer deposits

  34,268   33,786 

Deferred revenue

  2,654   4,687 

Deferred tax liability

  -   900 

Total current liabilities

  99,087   90,730 
         

Deferred franchise revenue

  945   905 

Deferred rent

  13,353   19,357 

Other liabilities

  1,044   229 

Commitments and contingencies

        
         

Stockholders' equity:

        

Preferred stock, par value $0.01, Shares authorized: 15,000,000; No shares issued or outstanding at January 3, 2015 and December 28, 2013

  -   - 

Common stock, par value $0.01, Shares authorized: 50,000,000; Issued and outstanding: 17,360,635 and 17,386,920 shares, respectively

  174   174 

Additional paid-in capital

  69,362   69,094 

Accumulated other comprehensive loss

  (8,698)  (7,303)

Retained earnings

  36,787   22,425 

Total stockholders' equity

  97,625   84,390 

Total Liabilities and Stockholders' Equity

 $212,054  $195,611 

See accompanying notes to consolidated financial statements.

 
39

 
47

BUILD-A-BEAR WORKSHOP, INC. AND SUBSIDIARIES

CONSOLIDATED STATEMENTS OF OPERATIONS

(Dollars in thousands, except share and per share data)

  Fiscal Year 
  2011  2010  2009 
Revenues:         
Net retail sales $387,041  $387,163  $388,552 
Commercial revenue  3,943   11,246   4,001 
Franchise fees  3,391   3,043   3,353 
Total revenues  394,375   401,452   395,906 
             
Costs and expenses:            
Cost of merchandise sold  234,227   239,556   247,511 
Selling, general, and administrative  162,334   163,910   162,673 
Store preopening  547   708   90 
Losses from investment in affiliate  -   -   9,615 
Interest expense (income), net  (81)  (250)  (143)
Total costs and expenses  397,027   403,924   419,746 
             
Income (loss) before income taxes  (2,652)  (2,472)  (23,840)
Income tax expense (benefit)  14,410   (2,576)  (11,367)
Net income (loss) $(17,062) $104  $(12,473)
             
Earnings (loss) per common share:            
Basic $(0.98) $0.01  $(0.66)
Diluted $(0.98) $0.01  $(0.66)
             
Shares used in computing per common share amounts:         
Basic  17,371,315   18,601,465   18,874,352 
Diluted  17,371,315   18,653,012   18,874,352 

  

Fiscal Year

 
  

2014

  

2013

  

2012

 
             

Revenues:

            

Net retail sales

 $387,725  $373,173  $374,553 

Franchise fees

  2,531   3,564   3,598 

Commercial revenue

  2,098   2,332   2,790 

Total revenues

  392,354   379,069   380,941 
             

Costs and expenses:

            

Cost of merchandise sold

  211,832   220,738   230,181 

Selling, general and administrative

  164,445   160,708   165,516 

Goodwill impairment

  -   -   33,670 

Interest expense (income), net

  53   (259)  3 

Total costs and expenses

  376,330   381,187   429,370 
             

Income (loss) before income taxes

  16,024   (2,118)  (48,429)

Income tax expense (benefit)

  1,662   (6)  866 

Net income (loss)

 $14,362  $(2,112) $(49,295)
             

Income (loss) per common share:

            

Basic

 $0.82  $(0.13) $(3.02)

Diluted

 $0.81  $(0.13) $(3.02)
             

Shares used in computing common per share amounts:

            

Basic

  16,908,001   16,465,138   16,331,672 

Diluted

  17,133,811   16,465,138   16,331,672 

See accompanying notes to consolidated financial statements.

 
40

 
48

BUILD-A-BEAR WORKSHOP, INC. AND SUBSIDIARIES

CONSOLIDATED STATEMENTS OF STOCKHOLDERS' EQUITY

COMPREHENSIVE INCOME (LOSS)

(Dollars in thousands)

  
Common
stock
  
Additional
paid-in
capital
  
Accumulated
other
comprehensive
income (loss)
  
Retained
earnings
  Total  
Total
comprehensive
income (loss)
 
                   
Balance, January 3, 2009 $195  $76,852  $(12,585) $103,263  $167,725    
Stock-based compensation  -   4,335   -   -   4,335    
Shares issued under employee stock plans, net of tax benefit  9   (1,065)  -   -   (1,056)   
Other comprehensive income  -   -   6,249   -   6,249  $6,249 
Net loss  -   -   -   (12,473)  (12,473)  (12,473)
                      $(6,224)
Balance, January 2, 2010 $204  $80,122  $(6,336) $90,790  $164,780     
Share repurchase  (11)  (7,263)  -   -   (7,274)    
Stock-based compensation  -   4,818   -   -   4,818     
Shares issued under employee stock plans, net of tax benefit  3   (1,095)  -   -   (1,092)    
Other comprehensive loss  -   -   (3,623)  -   (3,623) $(3,623)
Net income  -   -   -   104   104   104 
                      $(3,519)
Balance, January 1, 2011 $196  $76,582  $(9,959) $90,894  $157,713     
Share repurchase  (25)  (14,977)  -   -   (15,002)    
Stock-based compensation  -   4,605   -   -   4,605     
Shares issued under employee stock plans, net of tax benefit  3   (808)  -   -   (805)    
Other comprehensive loss  -   -   (206)  -   (206) $(206)
Net loss  -   -   -   (17,062)  (17,062)  (17,062)
                      $(17,268)
Balance, December 31, 2011 $174  $65,402  $(10,165) $73,832  $129,243     

See

  

Fiscal Year

 
  

2014

  

2013

  

2012

 
             

Net income (loss)

 $14,362  $(2,112) $(49,295)
             

Foreign currency translation adjustment

  (1,395)  380   2,889 
             
Reclass realized gain on liquidation of investment in a foreign entity  -   -   (407)
             

Other comprehensive (loss) income

  (1,395)  380   2,482 

Comprehensive income (loss)

 $12,967  $(1,732) $(46,813)

See accompanying notes to consolidated financial statements.

 
41

 
49

BUILD-A-BEAR WORKSHOP, INC. AND SUBSIDIARIES

CONSOLIDATED STATEMENTS OF CASH FLOWS

STOCKHOLDERS' EQUITY

(Dollars in thousands)

  Fiscal Year 
  2011  2010  2009 
Cash flows from operating activities:         
Net (loss) income $(17,062) $104  $(12,473)
Adjustments to reconcile net (loss) income to net cash provided by operating activities:
            
Depreciation and amortization  24,232   26,976   28,487 
Losses from investment in affiliate  -   -   9,615 
Impairment of store assets  416   924   5,321 
Deferred taxes  14,560   (2,437)  (5,090)
Loss on disposal of property and equipment  624   1,259   175 
Excess tax benefit from share-based payments  (266)  (33)  - 
Stock-based compensation  4,605   4,818   4,335 
Trade credit utilization  253   -   - 
Change in assets and liabilities:            
Inventories  (5,477)  (7,030)  6,628 
Receivables  35   (1,803)  1,885 
Prepaid expenses and other assets  1,013   691   (3,852)
Accounts payable and accrued expenses  45   7,084   (4,642)
Lease related liabilities  (4,743)  (5,983)  (7,377)
Gift cards and customer deposits  (561)  (325)  36 
Deferred revenue  (1,664)  (2,224)  942 
Net cash provided by operating activities  16,010   22,021   23,990 
Cash flows from investing activities:            
Purchases of property and equipment, net  (12,035)  (14,086)  (5,727)
Purchases of other assets and other intangible assets  (213)  (563)  (2,421)
Proceeds from sale or maturity of short term investments  4,829   -   - 
Purchases of short term investments  (5,899)  -   - 
Proceeds from sale of assets  -   883   - 
Investment in unconsolidated affiliate  -   -   (750)
Cash flow used in investing activities  (13,318)  (13,766)  (8,898)
Cash flows from financing activities:            
Exercise of employee stock options and employee stock purchases  149   25   - 
Purchases of Company's common stock  (15,002)  (7,274)  - 
Excess tax benefit from share-based payments  266   33   - 
Cash flow used in financing activities  (14,587)  (7,216)  - 
Effect of exchange rates on cash  (493)  (2,683)  (1,693)
Net increase (decrease) in cash and cash equivalents  (12,388)  (1,644)  13,399 
Cash and cash equivalents, beginning of period  58,755   60,399   47,000 
Cash and cash equivalents, end of period $46,367  $58,755  $60,399 
Supplemental disclosure of cash flow information:            
Net received during the period for income taxes $(98) $(3,218) $(1,032)
Noncash Transactions:            
Return of common stock in lieu of tax withholdings and option exercises $692  $712  $318 
Exchange of inventory for trade credits $-  $4,867  $- 
See

          

Accumulated

         
      

Additional

  

other

         
  

Common

  

paid-in

  

comprehensive

  

Retained

     
  

stock

  

capital

  

income (loss)

  

earnings

  

Total

 
                     

Balance, December 31, 2011

 $174  $65,402  $(10,165) $73,832  $129,243 
                     

Share repurchase

  (4)  (1,343)  -   -   (1,347)

Stock-based compensation

  -   3,611   -   -   3,611 

Shares issued under employee stock plans

  1   (1,558)  -   -   (1,557)

Other comprehensive loss

  -   -   2,482   -   2,482 

Net loss

  -   -   -   (49,295)  (49,295)

Balance, December 29, 2012

  171   66,112   (7,683)  24,537   83,137 
                     

Share repurchase

  (0)  (216)  -   -   (216)

Stock-based compensation

  -   2,849   -   -   2,849 

Shares issued under employee stock plans

  3   349   -   -   352 

Other comprehensive income

  -   -   380   -   380 

Net loss

  -   -   -   (2,112)  (2,112)
                     

Balance, December 28, 2013

 $174  $69,094  $(7,303) $22,425  $84,390 
                     

Share repurchase

  (3)  (3,361)  -   -   (3,364)

Stock-based compensation

  -   2,051   -   -   2,051 

Shares issued under employee stock plans

  3   1,578   -   -   1,581 

Other comprehensive loss

  -   -   (1,395)  -   (1,395)

Net income

  -   -   -   14,362   14,362 
                     

Balance, January 3, 2015

 $174  $69,362  $(8,698) $36,787  $97,625 

See accompanying notes to consolidated financial statements.

 
42

BUILD-A-BEAR WORKSHOP, INC. AND SUBSIDIARIES

CONSOLIDATED STATEMENTS OF CASH FLOWS

(in thousands)

  

Fiscal Year

 
  

2014

  

2013

  

2012

 
             

Cash flows from operating activities:

            

Net income (loss)

 $14,362  $(2,112) $(49,295)

Adjustments to reconcile net income (loss) to net cash provided by operating activities:

            

Depreciation and amortization

  18,128   19,216   21,422 

Stock-based compensation

  2,051   2,849   3,611 

Deferred taxes

  (2,043)  76   109 

Provision for doubtful accounts

  1,432   1,109   219 

Asset impairment

  1,107   1,408   4,486 

Trade credit utilization

  548   498   515 

Loss on disposal of property and equipment

  120   715   292 

Goodwill impairment

  -   -   33,670 

Losses from investment in affiliate

  -   -   475 

Change in assets and liabilities:

            

Inventories

  (2,323)  (2,987)  5,298 

Receivables

  1,411   (5,836)  (1,739)

Prepaid expenses and other assets

  (3,745)  2,778   1,263 

Accounts payable and accrued expenses

  11,131   695   (2,363)

Lease related liabilities

  (5,986)  (1,863)  (3,120)

Gift cards and customer deposits

  645   2,910   2,445 

Deferred revenue

  (1,954)  (398)  (746)

Net cash provided by operating activities

  34,884   19,058   16,542 

Cash flows from investing activities:

            

Purchases of property and equipment

  (10,790)  (19,055)  (16,633)

Purchases of other assets and other intangible assets

  (100)  (307)  (635)

Purchases of short term investments

  (899)  -   - 

Proceeds from sale or maturity of short term investments

  -   -   2,647 

Investment in unconsolidated affiliate

  -   -   (475)

Cash flow used in investing activities

  (11,789)  (19,362)  (15,096)

Cash flows from financing activities:

            

Proceeds from the exercise of employee stock options, net of withholding tax payments

  1,581   348   (1,555)

Purchases of Company's common stock

  (3,364)  (216)  (1,347)

Cash flow (used in) provided by financing activities

  (1,783)  132   (2,902)

Effect of exchange rates on cash

  (588)  (334)  260 

Net increase (decrease) in cash and cash equivalents

  20,724   (506)  (1,196)

Cash and cash equivalents, beginning of period

  44,665   45,171   46,367 

Cash and cash equivalents, end of period

 $65,389  $44,665  $45,171 

Supplemental disclosure of cash flow information:

            

Net cash paid during the period for income taxes

 $1,024  $1,113  $182 

See accompanying notes to consolidated financial statements.

 
43
50

 

Notes to Consolidated Financial Statements

(1)

Description of Business and Basis of Preparation

Build-A-Bear Workshop, Inc. (the Company) is a specialty retailer of plush animals and related products. At December 31, 2011, theThe Company began operations in October 1997. The Company sells its products through its 324 company-owned stores operated 346 stores locatedprimarily in leased locations in malls in the United States, Canada, Puerto Rico, the United Kingdom and Ireland.  The Company was formed in September 1997 and began operations in October 1997.  The Company changed to a Delaware C Corporation on April 3, 2000.  The Company previously operated as a Missouri limited liability company.

During 2001, the Company and a third party formed Build-A-Bear Entertainment, LLC (BABE) for the purpose of promoting the Build-A-Bear Workshop brand and characters of the Company through certain entertainment media.  Prior to February 2003, the Company owned 51% and was the managing member.
During 2002, the Company formed Build-A-Bear Workshop Franchise Holdings, Inc. (Holdings) for the purpose of entering into franchise agreementsIreland along with companiesits Web sites. Operations in foreign countries where Build-A-Bear Workshop, Inc.the Company does not have company-owned stores.  Holdings is a wholly-owned subsidiary of the Company.  As of December 31, 2011, 79 Build-A-Bear Workshop franchise stores are open and operating in 14 countries.
Also during 2002, the Company formed Build-A-Bear Workshop Canada Ltd. (BAB Canada) for the purpose of operating Build-A-Bear Workshop stores in Canada.  BAB Canada is a wholly-owned subsidiary of the Company.
During 2003, the Company formed Build-A-Bear Retail Management, Inc. (BABRM) for the purpose of providing purchasing, legal, information technology, accounting, and other general management services for Build-A-Bear Workshop stores.  BABRM is a wholly-owned subsidiary of the Company.  In February 2003, BABRM purchased the minority interest in BABE, which became a wholly-owned subsidiary.
On April 2, 2006, the Company acquired all of the outstanding shares of The Bear Factory Limited, a stuffed animal retailer in the United Kingdom, and Amsbra Limited, its former United Kingdom franchisee (the UK Acquisition).  During 2006, the Company formed Build-A-Bear Workshop UK Holdings, Ltd (UK Holdings) as the parent company to The Bear Factory and Amsbra.  UK Holdings is a wholly-owned subsidiary of Holdings.  The results of the acquisitions’ operations have been included in the consolidated financial statements since the date of acquisition.  Also during 2006, the Company formed Build-A-Bear Workshop Ireland, Ltd. and Build-A-Bear Workshop France SAS as wholly-owned subsidiaries of Holdings.  In 2010, all Company-owned stores in France were closed.  The Company currently has 58 stores in the United Kingdom and Ireland.
Certain reclassificationsthrough franchise agreements.

Reclassifications of prior year amounts related to the presentation of the provision for doubtful accounts in the statement of cash flows have been made to conform to current year presentation.

presentation which do not impact total net cash provided by operating activities in any period.

(2)

Summary of Significant Accounting Policies

A summary of the Company’s significant accounting policies applied in the preparation of the accompanying consolidated financial statements follows:

 

(a)

Principles of Consolidation

The accompanying consolidated financial statements include the accounts of Build-A-Bear Workshop, Inc. and its wholly-owned subsidiaries: Holdings, BAB Canada, BABE, and BABRM.subsidiaries. All significant intercompany accounts are eliminated in consolidation.

 

(b)

Fiscal Year

The Company operates on a 52- or 53-week fiscal year ending on the Saturday closest to December 31. The periods presented in these financial statements are the fiscal years ended January 3, 2015 (fiscal 2014), December 31, 201128, 2013 (fiscal 2011), January 1, 20112013) and December 29, 2012 (fiscal 2010)2012). Fiscal 2014 included 53 weeks. Fiscal 2013 and January 2, 2010 (fiscal 2009).  All fiscal years presented2012 included 52 weeks. References to years in these financial statements relate to fiscal years or year ends rather than calendar years.

 

(c)

Cash and Cash Equivalents

Cash and cash equivalents include cash and short-term highly liquid investments with an original maturity of three months or less held in both domestic and foreign financial institutions.

The majority of the Company’s cash and cash equivalents exceed federal deposit insurance limits. The Company has not experienced any losses in such accounts and management believes that the Company is not exposed to any significant credit risk on cash and cash equivalents.

51

 

(d)

Inventories

Inventories are stated at the lower of cost or market, with cost determined on an average-cost basis. Inventory includes supplies of $3.7$2.7 million and $5.3$2.9 million as of January 3, 2015 and December 31 and January 1, 2011,28, 2013, respectively.

A reserve for estimated shortage is accrued throughout the year based on detailed historical averages.

 

(e)

Receivables

Receivables consist primarily of amounts due to the Company in relation to tenant allowances, wholesale and corporate product sales, franchisee royalties and product sales, certain amounts due from taxing authorities and licensing revenue. The Company assesses the collectability of all receivables on an ongoing basis by considering its historical credit loss experience, current economic conditions, and other relevant factors. Based on this analysis, the Company has determined that no materialestablished an allowance for doubtful accounts was necessary at eitherof $3.2 million and $1.9 million as of January 3, 2015 and December 31, 2011 or January 1, 2011.

28, 2013, respectively.

(f)

Property and Equipment

Property and equipment consist of leasehold improvements, furniture and fixtures, computer equipment and software, building and land and are stated at cost. Leasehold improvements are depreciated using the straight-line method over the shorter of the useful life of the assets or the life of the lease which is generally ten years. Furniture and fixtures and computer equipment are depreciated using the straight-line method over the estimated service lives ranging from three to seven years. Computer software is amortized using the straight-line method over a period of three to five years. New store construction deposits are recorded at the time the deposit is made as construction-in-progress and reclassified to the appropriate property and equipment category at the time of completion of construction, when operations of the store commence. Maintenance and repairs are expensed as incurred and improvements are capitalized. Gains or losses on the disposition of fixed assets are recorded upon disposal.

 
44

 

(g)

Goodwill

Goodwill is tested for impairment annually or more frequently if events or changes in circumstances indicate that the asset might be impaired. This testing requires comparison of the carrying value of the reporting unit to its fair value and a reconciliation to the Company’s total market capitalization, and when appropriate, the carrying value of impaired assets is reduced to fair value. The calculation of fair value requires multiple assumptions regarding our future operations to determine future cash flows, including but not limited to, sales volume, margin rates, store growth rates and discount rates.  Based onrates, all of which are Level 3 fair value inputs. In 2012, we performed our annual evaluation of our goodwill as of December 29, 2012. As a result of the annual impairment test performed forsustained decline in the Company’smarket price of our common stock, coupled with the decline in the performance of the UK reporting unit, we determined that the fair value of the reporting unit, estimated using a discounted cash flow analysis and reconciled to our market capitalization, was less than its carrying value. As a result, an impairment charge of $33.7 million was recorded as a component of loss before income taxes in the Retail segment. This represented the entire balance of the Company’s goodwill. There was no goodwill as of January 3, 2015 and December 31, 2011,28, 2013. This does not change our long-term outlook for the Company has determined that there was no impairment of goodwill in 2011.  If the assumptions used in the analysis were less favorable, it is possible that the Company may have been required to impair goodwill.

UK reporting unit.

 

(h)

Other Intangible Assets

Other intangible assets consist primarily of initial costs related to trademarks and other intellectual property and key money deposits.property. Trademarks and other intellectual property represent third-party costs that are capitalized and amortized over their estimated lives ranging from one to three years using the straight-line method.  Key money deposits represent amounts paid to a tenant to acquire the rights of tenancy under a commercial property lease for a property located in France.  These rights can be subsequently sold by us to a new tenant.  All key money deposits were sold in 2010.

 

(i)

Other Assets

Other assets consist primarily of deferred leasing fees, and deferred costs related to franchise agreements.agreements and trade credits. Deferred leasing fees are initial, direct costs related to the Company’s operating leases and are amortized over the term of the related leases. Deferred franchise costs are initial costs related to the Company’s franchise agreements that are deferred and amortized over the life of the respective franchise agreement. Amortization expense related to other assets was $0.5$0.2 million, $0.7$0.2 million and $0.5$0.3 million for 2011, 20102014, 2013 and 2009,2012, respectively.

See Note 6 – Other Non-current Assets for further discussion regarding trade credits.

 

(j)

Long-lived Assets

Whenever facts and circumstances indicate that the carrying value of a long-lived asset may not be recoverable, the carrying value is reviewed. If this review indicates that the carrying value of the asset will not be recovered, as determined based on projected undiscounted cash flows related to the asset over its remaining life, the carrying value of the asset is reduced to its estimated fair value. See Note 4 – Property and Equipment and Note 6 – Other IntangibleNon-current Assets for further discussion regarding the impairment of long-lived assets.

The calculation of fair value requires multiple assumptions regarding our future operations to determine future cash flows, including but not limited to, sales volume, margin rates and discount rates. If different assumptions were used in the analysis, it is possible that the amount of the impairment charge may have been significantly different than what was recorded.

 

(k)

Deferred Rent

Certain of the Company’s operating leases contain predetermined fixed escalations of minimum rentals during the original lease terms. For these leases, the Company recognizes the related rental expense on a straight-line basis over the life of the lease and records the difference between the amounts charged to operations and amounts paid as deferred rent. The Company also receives certain lease incentives in conjunction with entering into operating leases. These lease incentives are recorded as deferred rent at the beginning of the lease term and recognized as a reduction of rent expense over the lease term. In addition, certain of the Company’s leases contain future contingent increases in rentals. Such increases in rental expense are recorded in the period that it is probable that store sales will meet or exceed the specified target that triggers contingent rental expense.

52

 

(l)

Franchises

The Company defers initial, one-time nonrefundable franchise fees and amortizes them over the lifeinitial term of the respective franchise agreements, which extend for periods up to 25 years. The Company’s obligations under the contract are ongoing and include operations and product development support and training, generally concentrated around new store openings. Continuing franchise fees are recognized as revenue as the fees are earned.

 

(m)

Retail Revenue Recognition

Net retail sales are net of discounts, exclude sales tax, and are recognized at the time of sale. Shipping and handling costs billed to customers are included in net retail sales.

Revenues from the sale of gift cards are recognized at the time of redemption. Unredeemed gift cards are included in gift cards and customer deposits on the consolidated balance sheets. The company escheats a portion of unredeemed gift cards according to the escheatment regulations of the relevant authority that generally require remittance of the cost of merchandise portion of unredeemed gift cards over five years old. The difference between the value of gift cards and the amount escheated is recorded as income in the consolidated statement of operations.

 
45

The Company has a customer loyalty program, in North America, the Stuff Fur Stuff club, whereby guests enroll in the program and receive one point for every dollar or partial dollar spent and receive awards for various discounts on future purchases after reaching 100 points receive a $10 discount on a future purchase.  An estimate of the obligation related to the program, based on historical redemptionachieving defined point thresholds. Historical patterns is recorded as deferred revenue and a reduction of net retail sales.  The deferred revenue obligation is reduced, and a corresponding amount is recognized in net retail sales, in the amount of and at the time of redemption of the $10 certificate.

Throughout fiscal 2010, the Company continued to use the deferral rate established at the end of fiscal 2008 to estimate the appropriate amount of revenue to defer and thereby the related liability.  This rate, which was based on actual redemption rates and historical results, was applied to eligible purchases of Stuff Fur Stuff Club members at the time of the transaction.  For the December 31, 2011 and January 1, 2011 balance sheets, historical rates for points converting into certificatesawards and ultimate certificateaward redemption wereare applied to actual points and certificatesawards outstanding at the respective balance sheet date to calculate the liability and corresponding adjustment to net retail sales. In 2014, the Company changed the program to eliminate certain discounts and reduced its liability by $0.5 million with a corresponding increase to net retail sales and a $0.4 million increase to net income.

Management reviews these patterns and assesses the adequacy of the deferred revenue liability at the end of each fiscal quarter. Due to the estimates involved in these assessments, adjustments to the historical rates are generally made no more often than annually in order to allow time for more definite trends to emerge.

Based on the assessment at the end of 2011,2014, 2013 and 2012, the deferred revenue liability was adjusted downward by $1.5$1.3 million, $0.1 million and $0.5 million, respectively, with a corresponding increaseincreases to net retail sales,sales. Net income was increased by $1.2 million ($0.07 per diluted share) in 2014 and a $0.9net loss was decreased by $0.1 million increase($0.00 per share) and $0.5 million ($0.03 per share), in net income.
Based on the assessment at the end of 2010, the deferred revenue liability was adjusted downward by $4.3 million, with a corresponding increase to net retail sales,2013 and a $2.6 million increase in net income.
Based on the assessment at the end of fiscal 2009, no adjustment was made to the deferral rate.
2012, respectively.

 

(n)

Cost of Merchandise Sold

Cost of merchandise sold includes the cost of the merchandise, including royalties paid to licensors of third party branded merchandise; store occupancy cost, including store depreciation and store asset impairment charges; cost of warehousing and distribution; packaging; stuffing; damages and shortages; and shipping and handling costs incurred in shipment to customers.

 

(o)

Selling, General, and Administrative Expenses

Selling, general, and administrative expenses include store payroll and related benefits, advertising, credit card fees, store supplies and store closing costs, as well as central office management payroll and related benefits, travel, information systems, accounting, insurance, legal, and public relations. It also includes depreciation and amortization of central office leasehold improvements, furniture, fixtures, and equipment, as well as amortization of trademarks and intellectual property.

 

(p)

Store Preopening Expenses

Store preopening expenses, including store set-up, certain labor and hiring costs, and rental charges incurred prior to store openings are expensed as incurred.

incurred and are included in selling, general and administrative expenses.

 

(q)

Advertising

The costs of advertising and marketing programs are charged to operations in the first period the program takes place. Advertising expense was $19.3$25.8 million, $18.5$23.7 million and $24.4$23.0 million for fiscal years 2011, 20102014, 2013 and 2009,2012, respectively.

53

 

(r)

Income Taxes

Income taxes are accounted for using a balance sheet approach known as the asset and liability method. The asset and liability method accounts for deferred income taxes by applying the statutory tax rates in effect at the date of the consolidated balance sheets to differences between the book basis and the tax basis of assets and liabilities. The noncurrent deferred tax isDeferred taxes are reported on a jurisdictional basis. Accordingly, noncurrentNoncurrent deferred tax assets are included in other assets, net and noncurrent deferred tax liabilities are included in other liabilities.

Tax positions are reviewed at least quarterly and adjusted as new information becomes available. The recoverability of deferred tax assets is evaluated by assessing the adequacy of future expected taxable income from all sources, including reversal of taxable temporary differences, forecasted operating earnings and available tax planning strategies. These estimates of future taxable income inherently require significant judgment. To the extent it is considered more likely than not that a deferred tax asset will be not recovered, a valuation allowance is established.

The Company accounts for its total liability for uncertain tax positions according to the provisions of ASC section 740-10-25. The Company recognizes estimated interest and penalties related to uncertain tax positions in income tax expense. See Note 9—8—Income Taxes for further discussion.

 

(s)

Earnings

Income (Loss) Per Share

Under the two-class method, basic earningsincome (loss) per share is determined by dividing net income or loss allocated to common stockholders by the weighted average number of common shares outstanding during the period. In periods of net loss, no effect is given to the Company’s participating securities as they do not contractually participate in the losses of the Company. Diluted earnings or loss per share reflects the potential dilution that could occur if options to issue common stock were exercised. In periods in which the inclusion of such instruments is anti-dilutive, the effect of such securities is not given consideration.

 

(t)

Stock-Based Compensation

The Company has share-based compensation plans covering the majority of its management groups and its Board of Directors. The Company accounts for share-based payments utilizing the fair value recognition provisions of ASC section 718. The Company recognizes compensation cost for equity awards on a straight-line basis over the requisite service period for the entire award. See Note 1312 – Stock Incentive Plans.

For fiscal 2011, 20102014, 2013 and 2009,2012, selling, general and administrative expense includes $4.6$2.1 million, $4.8$2.8 million and $4.3$3.6 million, respectively, of stock-based compensation expense.  As of December 31, 2011, there was $6.5 million of total unrecognized compensation expense related to nonvested restricted stock awards and options which is expected to be recognized over a weighted-average period of 1.6 years.

 
46

 

(u)

Comprehensive Income (Loss)

Comprehensive income (loss) is comprised of net income or loss (loss)and foreign currency translation adjustments.

 

(v)

Deferred Compensation Plan

The Company maintains a Deferred Compensation Plan for the benefit of certain management employees. The investment funds offered to the participant generally correspond to the funds offered in the Company’s 401(k) plan, and the account balance fluctuates with the investment returns on those funds. The fair value of the assets, classified as trading securities, and corresponding liabilities are based on unadjusted quoted market prices for the funds in active markets with sufficient volume and frequency (Level 1). The current portions of the assets of the Deferred Compensation Plan and the related liabilities of $0.3 million as of January 3, 2015 are presented in prepaid expenses and other current assets and accrued expenses in the accompanying consolidated balance sheets. The non-current portions of the assets and the related liabilities of $0.5 million as of January 3, 2015 are presented in other assets, net and other liabilities in the accompanying consolidated balance sheets.

(w)

Fair Value of Financial Instruments

For purposes of financial reporting, management has determined that the fair value of financial instruments, including cash and cash equivalents, receivables, short term investments, accounts payable and accrued expenses, approximates book value at January 3, 2015 and December 31, 2011 and January 1, 2011.

28, 2013.

 (w)

(x)

Use of Estimates

The preparation of the consolidated financial statements requires management of the Company to make a number of estimates and assumptions relating to the reported amount of assets and liabilities and the disclosure of contingent assets and liabilities at the date of the consolidated financial statements and the reported amounts of revenues and expenses during the reporting period. The assumptions used by management in future estimates could change significantly due to changes in circumstances, including, but not limited to, challenging economic conditions. Accordingly, future estimates may change significantly. Significant items subject to such estimates and assumptions include the valuation of long-lived assets, including goodwill, trade credits and deferred income tax assets inventories, and the determination of deferred revenue under the Company’s customer loyalty program.

 (x)

(y)

Sales Tax Policy

The Company’s revenues in the consolidated statement of operations are net of sales taxes.

 (y)

(z)

Foreign Currency Translation

Assets and liabilities of the Company’s foreign operations with functional currencies other than the U.S. dollar are translated at the exchange rate in effect at the balance sheet date, while revenues and expenses are translated at average rates prevailing during the years. Translation adjustments are reported in accumulated other comprehensive income, a separate component of stockholders’ equity.

Gains and losses resulting from foreign exchange transactions are recorded as a component of selling, general and administrative expenses. Losses in fiscal 2014 were $1.6 million. Foreign exchange transactional gains and losses were immaterial in 2013 and 2012.

(aa)

Investment in Affiliate

The Company holds a minority interest in Ridemakerz, LLC of approximately 21%, which is accounted for under the equity method. In 2009, the carrying value of this investment was reduced to $-0-. No income or loss allocations, impairments or other charges related to Ridemakerz were recorded in fiscal 2014 or 2013. In 2012, certain investors exercised a put option on 1.25 million shares, requiring an additional investment of $0.5 million, which was immediately impaired and included in selling, general and administrative expenses as a component of net loss before income taxes in the Retail segment. Under the current agreements, the Company could, at its discretion, own up to approximately 28% of fully diluted equity in Ridemakerz. The Company has no further obligations relating to its investment in Ridemakerz.

(bb)

Recent Accounting Pronouncements

In May 2014, the Financial Accounting Standards Board issued ASU 2014-09, Revenue from Contracts with Customers, which will replace most existing revenue recognition guidance in U.S. GAAP. The core principle of the ASU is that an entity should recognize revenue for the transfer of goods or services equal to the amount that it expects to be entitled to receive for those goods or services. The ASU requires additional disclosure about the nature, amount, timing and uncertainty of revenue and cash flows arising from customer contracts, including significant judgments and changes in judgments. The ASU will be effective for the Company beginning January 1, 2017, and allows for both retrospective and modified retrospective methods of adoption. The Company is in the process of determining the method of adoption and assessing the impact of this ASU on its consolidated financial statements.

 
47

 
54

(3) Prepaid Expenses and Other Assets

(3)     Prepaid Expenses and Other Assets

Prepaid expenses and other current assets consist of the following (in thousands):


  December 31,  January 1, 
  2011  2011 
Prepaid rent $7,745  $7,959 
Prepaid income taxes  1,970   2,458 
Other  8,139   8,008 
  $17,854  $18,425 

  

2014

  

2013

 

Prepaid rent

 $7,848  $4,608 

Short-term investments

  1,121   - 

Other

  6,642   6,939 
  $15,611  $11,547 

(4)

Property and Equipment

Property and equipment consist of the following (in thousands):

  December 31,  January 1, 
  2011  2011 
Land $2,261  $2,261 
Furniture and fixtures  39,306   41,819 
Computer hardware  20,705   23,672 
Building  14,970   14,970 
Leasehold improvements  137,352   137,335 
Computer software  35,326   29,660 
Construction in progress  2,543   1,918 
   252,463   251,635 
Less accumulated depreciation  175,018   163,606 
  $77,445  $88,029 

  

2014

  

2013

 

Land

 $2,261  $2,261 

Furniture and fixtures

  39,391   39,723 

Computer hardware

  22,720   21,722 

Building

  14,970   14,970 

Leasehold improvements

  119,894   124,068 

Computer software

  43,540   42,276 

Construction in progress

  5,034   2,655 
   247,810   247,675 

Less accumulated depreciation

  185,044   177,512 
  $62,766  $70,163 

For 2011, 20102014, 2013 and 2009,2012, depreciation expense was $22.8$17.6 million, $24.9$18.6 million and $26.7$20.4 million, respectively.

During 2011,

In 2012, the Company reviewedmade the operating performance and forecastsdecision to close a number of future performancestores. The Company considers a more likely than not assessment that an individual location will close as a triggering event to review the store asset group for the stores in its Retail segment.recoverability. As a result of that review,these reviews, it was determined that severalcertain stores would not be able to recover the carrying value of certain store leasehold improvements through expected undiscounted cash flows over the shortened remaining life of the related assets. Accordingly, the carrying value of the assets was reduced to fair value, calculated as the net present value of estimated future cash flows for each asset group, and asset impairment charges of $0.4 million, $1.0 million and $0.9 million were recorded in the fourth quarter of fiscal 2011,2014, 2013 and 2012, respectively, which are included in cost of merchandise soldselling, general and administrative expenses as a component of net lossincome (loss) before income taxes in the Retail segment. Any remaining net book value is depreciated over the shortened expected life. The inputs used to determine the fair value of the assets are Level 3 fair value inputs as defined by ASC section 820-10.

The Company reviews the operating performance and forecasts of future performance for the stores in its Retail segment. If as a result of that review, it is determined that any stores would not be able to recover the carrying value of certain store leasehold improvements through expected undiscounted cash flows over the remaining life of the related assets, the carrying value of the assets is reduced to fair value, calculated as the net present value of estimated future cash flows for each asset group, and asset impairment charges are recorded in cost of merchandise sold as a component of income or loss before income taxes in the Retail segment. Impairment charges related to this analysis in 2014 were immaterial. The inputs used to determine the fair value of the assets are Level 3 fair value inputs as defined by ASC section 820-10. In the event that we decide to close any or all of these stores in the future, we may be required to record additional impairments, lease termination charges, severance charges and other charges. The Company recorded asset impairment charges of $0.6$0.1 million in the fourth quarter of fiscal 20102013 and $3.3$1.4 million in the fourth quarter of fiscal 2009.

2012.

 
(5)Goodwill
48
Goodwill is accounted for in accordance with ASC Section 350-20 and is reported as a component of the Company’s Retail segment.  The following table summarizes the Company’s goodwill (in thousands):
Balance as of January 2, 2010 $33,780 
Effect of foreign currency translation  (1,373)
Balance as of January 1, 2011  32,407 
Effect of foreign currency translation  (101)
Balance as of December 31, 2011 $32,306 

 
There was no tax-deductible goodwill as of December 31, 2011 or January 1, 2011.
55


(6)

(5)

Other Intangible Assets

Other intangible assets consist of the following (in thousands):

  2011  2010 
       
Trademarks, customer relationships and other intellectual property $11,516  $11,853 
Less accumulated amortization  10,861   10,409 
Total, net $655  $1,444 

  

2014

  

2013

 
         

Trademarks and other intellectual property

 $12,517  $12,389 

Less accumulated amortization

  12,213   11,871 

Total, net

 $304  $518 

Trademarks and intellectual property are amortized over three years. Amortization expense related to trademarks and intellectual property was $0.9$0.3 million, $1.4$0.4 million and $1.3$0.7 million in 2011, 20102014, 2013 and 2009,2012, respectively.  Estimated amortization expense related to other intangible assets as of December 31, 2011, for each of the years in the subsequent five year period and thereafter is: 2012—$0.5 million; 2013—$0.1 million; 2014— $23,000 -; 2015— -$0- and 2016— -$0-.

During 2009, the Company reviewed the operating performance and forecasts of future performance for the stores in its Retail segment.  As a result of that review, it was determined that certain stores would not be able to recover the carrying value of certain key money deposits, included in other intangible assets, and other store deposits, included in other assets, net, through expected undiscounted cash flows over the remaining life of the related assets.  Accordingly, the carrying value of the assets was reduced to fair value, calculated as the net present value of estimated future cash flows for each asset group, and asset impairment charges of $1.8 million were recorded in the fourth quarter of fiscal 2009, which are included in cost of merchandise sold as a component of net loss before income taxes in the Retail segment.  The inputs used to determine the fair value of the assets are Level 3 inputs as defined by ASC section 820-10.
In the fiscal 2010 second quarter, we reviewed the inputs used to determine the fair value of certain key money deposits, included in other intangible assets, and other store deposits, included in other assets, net, through expected undiscounted cash flows over the remaining life of the related assets.  Accordingly, the carrying value of the assets was reduced to fair value, calculated as the net present value of estimated future cash flows for each asset group, and asset impairment charges of $0.3 million were recorded in the second quarter of fiscal 2010.  As we had determined at this time that we would be closing the related stores, these charges are included in selling, general and administrative expenses as a component of net income in the retail segment.  The key money deposits were sold in 2010.

(7)

(6)

Other Non-current Assets

In 2010, certain other non-current assets were obtained through a series of wholesale transactions whereby the Company exchanged $6.4 million of inventory, at cost, with a third-party vendor for $4.9 million of trade credits for future media purchases and $1.5 million in cash. The transaction was accounted for based upon the fair values of the assets involved in the transaction.  In accordance with Accounting Standards Codification (ASC) Section 845-10, in an exchange transaction for trade credits, the fair value of the asset being surrendered cannot exceed its carrying value, meaning that the sale of the inventory was recorded at its cost in the Commercial segment. The trade credits expire in 2015.

The Company evaluated its trade credits to determine if an impairment existed at January 3, 2015. Based on current utilization expectations, the Company determined that the full value of the asset was not recoverable. Accordingly, the carrying value of the trade credits was reduced to fair value, calculated as the expected present value of estimated future utilization. An impairment charge of $0.3 million was recorded in the fiscal 2014 fourth quarter and is included in selling, general and administrative expenses as a component of income (loss) before income taxes in the Commercial segment. The inputs used to determine the fair value of the asset are level 3 fair value inputs as defined by ASC 820-10. As ofofJanuary 3, 2015 and December 31, 201128, 2013, $0.2 million and $0.7 million, respectively was included in prepaid expenses and other current assets and $3.9$-0- and $0.4 million, respectively, was included in other assets, net, related to these credits. AsImpairment charges of January 1, 2011, $0.7$0.3 million was includedand $2.2 million were recorded in prepaid expensesthe fourth quarter of fiscal 2013 and other current assets and $4.2 million was included in other assets, net, related to these credits.  The Company evaluated its trade credits to determine whether an impairment existed as of December 31, 2011.  Because it is not probable the entity will not use all the remaining barter credits based on current utilization expectations, no impairment loss was recognized.

2012, respectively.

(8)

(7)

Accrued Expenses

Accrued expenses consist of the following (in thousands):

  

2014

  

2013

 
         

Accrued wages, bonuses and related expenses

 $11,858  $9,745 

Sales tax payable

  7,694   5,979 

Accrued rent and related expenses

  3,365   429 

Current income taxes payable

  1,141   227 
  $24,058  $16,380 

 
49
  2011  2010 
       
Accrued wages, bonuses and related expenses $5,200  $8,227 
Sales tax payable  5,678   6,343 
Accrued rent and related expenses  454   470 
Current income taxes payable  796   448 
  $12,128  $15,488 

 
56


(9)

(8)

Income Taxes

The components of the provision for income taxes are as follows (in thousands):

  2011  2010  2009 
Current:         
Federal $-  $(171) $(6,272)
State  (439)  31   (410)
Foreign  906   859   405 
Deferred:            
Federal  11,592   (1,965)  (2,610)
State  2,281   (1,205)  (332)
Foreign  70   (125)  (2,148)
Income tax expense (benefit) $14,410  $(2,576) $(11,367)

  

2014

  

2013

  

2012

 
             

Current:

            

Federal

 $-  $-  $- 

State

  304   (68)  165 

Foreign

  3,293   6   790 

Deferred:

            

Federal

  -   -   - 

State

  26   56   (928)

Foreign

  (1,961)  -   839 

Income tax expense (benefit)

 $1,662  $(6) $866 

A reconciliation between the statutory federal income tax rate and the effective income tax rate is as follows (in thousands):

  2011  2010  2009 
          
Loss before income taxes $(2,652) $(2,472) $(23,840)
Statutory federal income tax rate  34%  34%  35%
Income tax expense (benefit) at statutory federal rate  (902)  (840)  (8,344)
State income taxes, net of federal tax benefit  2   (74)  (482)
Valuation allowance  15,565   (1,249)  (1,758)
Effect of lower foreign taxes  (231)  (174)  (154)
Release of state tax reserves  (47)  (174)  (595)
Other items, net  23   (65)  (34)
Income tax expense (benefit) $14,410  $(2,576) $(11,367)
Effective tax rate  (543.4)%  104.2%  47.7%

  

2014

  

2013

  

2012

 
             

Income (loss) before income taxes

 $16,024  $(2,118) $(48,429)

Statutory federal income tax rate

  34%  34%  34%

Income tax expense (benefit) at statutory federal rate

  5,448   (720)  (16,466)

State income taxes, net of federal tax benefit

  310   151   124 

Permanent difference - Goodwill impairment

  -   -   11,448 

Valuation allowance

  (5,415)  386   4,739 

Effect of lower foreign taxes

  (372)  497   296 

Adjustment for unrecognized tax positions

  397   (70)  (23)

Other items, net

  1,294   (250)  748 

Income tax expense (benefit)

 $1,662  $(6) $866 

Effective tax rate

  10.4%  0.3%  (1.8)%

Temporary differences that gave rise to deferred tax assets and liabilities are as follows (in thousands):

  

2014

  

2013

 
         

Deferred tax assets:

        

Deferred revenue

 $4,833  $4,516 

Accrued rents

  1,746   1,682 

Net operating loss carryforwards

  613   6,462 

Intangible assets

  1,489   1,639 

Deferred compensation

  1,019   2,040 

Accrued compensation

  3,058   283 

Carryforward of tax credits

  4,250   5,453 

Receivable write-offs

  1,436   624 

Stock compensation

  -   179 

Inventories

  661   414 

Other

  3,270   1,858 
   22,375   25,150 

Less: Valuation allowance

  15,572   20,987 

Total deferred tax assets

  6,803   4,163 
         

Deferred tax liabilities:

        

Depreciation

  (1,021)  (184)

Other

  (2,975)  (3,106)

Total deferred tax liabilities

  (3,996)  (3,290)

Net deferred tax asset

 $2,807  $873 

 
50
  2011  2010 
Deferred tax assets:      
Deferred revenue $4,711  $4,481 
Accrued rents  2,414   2,743 
Net operating loss carryforwards  1,770   2,229 
Intangible assets  1,837   1,794 
Deferred compensation  2,218   1,768 
Accrued bonuses  91   1,012 
Carryforward of tax credits  2,251   931 
Receivable and investment write-offs  840   619 
Stock compensation  179   179 
Depreciation  743   - 
Other  1,834   1,730 
   18,888   17,486 
Less: Valuation allowance  16,126   561 
Total deferred tax assets  2,762   16,925 
         
Deferred tax liabilities:        
Depreciation  -   (1,515)
Other  (1,925)  (586)
Total deferred tax liabilities  (1,925)  (2,101)
Net deferred tax asset $837  $14,824 

 
57

We evaluate

As of January 3, 2015, the realizability of ourCompany maintained a valuation allowance on its deferred tax assets of $15.6 million. In fiscal 2014, the Company generated significant U.S. income and was approximatelybreak-even on a quarterly basis.  As the Company has incurred a cumulative book loss over the three year period ended December 31, 2011, management evaluated the realizability of the Company’s deferred tax assets.  The Company performed an analysis of all available evidence, both positive and negative, consistent with the provisions of ASC 740-10-30-17.  Some of the evidence evaluated includes our historical operating performance, the macroeconomic factors contributing to the recent fiscal loss for which the tax benefits have been fully realized by the carryback availability, and our forecast of future taxable income, including the availability of prudent and feasible tax planning strategies.  The three-year cumulative loss ispre-tax income (loss) basis in the U.S. The historical losses are considered a significant piece of negative evidence and while management believes that it is primarily a result ofthese losses that were primarily attributable to the significant economic conditions experienced in 2009 andare not an indication of continuing operations, ASC 740 requires that objective historical evidence be given more weight than subjective evidence, such as forecasts of future income. Accordingly,While the current year income results are considered positive evidence, the Company does not believe this positive evidence outweighs the recent losses and as such, continues to maintain this valuation allowance. The Company released approximately $4.4 million of U.S. related valuation allowance in fiscal 2014 consistent with the level of income generated.

In addition to this release of valuation allowance in the U.S., in fiscal 2011 fourth quarter,2014, the Company recorded a $15.6an income tax benefit of $1.1 million due to reductions in valuation allowances in foreign jurisdictions, primarily the UK and Canada. The Company reduced the valuation allowance on its USin the UK and Canada because the weight of evidence regarding the future realizability of the deferred tax assets.

assets had become predominately positive and realization of the deferred tax assets was more likely than not. The positive evidence considered in our assessment of the realizability of the deferred tax assets included: 1) the generation of positive cumulative income in the respectiveUK legal entitiesfor the three-year period ending with fiscal 2014, and 2) the implementation of tax planning strategies that would reduce certain management and royalty fees for Canada and generate increased future income in Canada. The negative evidence considered included historical losses in certain prior years; however, the positive evidence outweighed this negative evidence.

The fiscal 2013 income tax provision was impacted by the full valuation allowance position in most major jurisdictions.

Included in the deferred tax asset is $0.6$4.3 million related to state net operating loss carryforwards for which a valuation allowance of $0.6 million has been recorded and $1.2 million related to net operating loss carryforwards in foreign jurisdictions.  Net operating loss carryforwards in foreign jurisdictions total $4.3 million and $5.7 million as of December 31, 2011 and January 1, 2011, respectively.  Although net operating losses in foreign jurisdictions do not expire, a valuation allowance of $0.6 million was recorded at December 31, 2011 and January 1, 2011.  Also included in the deferred tax asset in $2.3 million related to foreign tax credits for which a valuation allowance of $2.3$4.3 million has been recorded.

The Company has not providedvaluation allowance for United States income taxesthe tax credits includes amounts for which subsequently recognized tax benefits will be applied directly to contributed capital. The valuation allowance on the accumulated butU.S. deferred tax assets will continue to fluctuate as a result of temporary differences between the financial reporting and tax basis of the assets and liabilities.  

Income taxes and remittance taxes have not been recorded on approximately $11.0 million of undistributed earnings of its non-U.S. subsidiariesforeign operations of $20.5 million and $18.0the Company, because the Company intends to reinvest those earnings indefinitely. It is not practicable to estimate the income tax liability that might be incurred if such earnings were remitted to the United States.

As of January 3, 2015, the Company had total unrecognized tax benefits of $1.0 millioncompared to $0.7 million as of December 31, 201128, 2013.  The Company reviews its uncertain tax positions periodically and January 1, 2011, respectively, as the Company intends to indefinitely reinvest these undistributed earnings.  However, if any portionaccrues interest and penalties accordingly. In fiscal 2014, $0.3 million of interest and penalties were to be distributed, the related U.S. tax liability may be reduced by foreign income taxes paid on these earnings.  Determination ofincluded in the unrecognized deferred tax liability relatedbenefits, compared to these undistributed earnings is not practicable because of the complexities with its hypothetical calculation.

$0.1 million in fiscal 2013.

A reconciliation of the beginning and ending amount of unrecognized tax benefits is as follows (in thousands):

Balance as of January 2, 2010 $570 
Lapse of statute  (166)
Settlements  (141)
Balance as of January 1, 2011 $263 
Lapse of statute  (50)
Balance as of December 31, 2011 $213 

Balance as of December 29, 2012

 $185 

Lapse of statute

  (139)

Audit settlement release

  (4)

Addition to reserve

  518 

Balance as of December 28, 2013

  560 

Addition to reserve

  200 

Audit settlement release

  (29)

Lapse of statute

  (12)

Balance as of January 3, 2015

 $719 

As of December 31, 2011 and January 1, 2011,3, 2015, approximately $0.2$0.7 million and $0.3 million respectively, of the unrecognized tax benefits would impact the Company’s provision for income taxes and effective tax rate if recognized. In the normal course of business, the Company provides for uncertain tax positions and the related interest and penalties and adjusts its unrecognized tax benefits and accrued interest and penalties accordingly.  During the next fiscal year,Management estimates that it is reasonably possible to reduce unrecognizedpossiblethat the total amount of uncertain tax benefits could decrease by $8,000 either becauseas much as $0.5 millionwithin the tax positions are sustained on audit or expiration of statute of limitations.

next 12 months.

 
The Company recognizes interest and penalties related to uncertain tax positions in income tax expense.  There was approximately $40,000 of accrued interest related to uncertain tax positions as of December 31, 2011 and January 1, 2011.51

 

The Company’s income before income taxes from domestic and foreign operations (which include the United Kingdom, Canada, France and Ireland), are as follows (in thousands):

  2011  2010  2009 
Domestic $(6,200) $(8,744) $(23,500)
Foreign  3,548   6,272   (340)
Total $(2,652) $(2,472) $(23,840)
58

  

2014

  

2013

  

2012

 

Domestic

 $12,973  $(1,134) $(11,550)

Foreign

  3,051   (984)  (36,879)

Total

 $16,024  $(2,118) $(48,429)

The following tax years remain open in the Company’s major taxing jurisdictions as of December 31, 2011:

January 3, 2015:

United States (Federal)

2011 through 2014

United Kingdom

2008 through 20112014

United Kingdom

Canada

2006

2011 through 20112014

Canada

Ireland

2009 through 2011
France

2007 through 2011

Ireland2007 through 20112014

(10)

(9)

Long-Term Debt

On December 30, 2011,

As of January 3, 2015, the Company amended its existinghas a bank line of credit that provides borrowing capacity for the first half of the fiscal year of $40 million and a seasonal overline of $50$35 million.  The seasonal overline is in effect from July 1 to December 31 each year. Borrowings under the credit agreement are secured by our assets and a pledge of 65% of ourthe Company’s ownership interest in our foreign subsidiaries. The credit agreement expires on December 31, 20132016 and contains various restrictions on indebtedness, liens, guarantees, redemptions, mergers, acquisitions or sale of assets, loans, transactions with affiliates, and investments. It prohibits the Company from declaring dividends without the bank’s prior consent, unless such payment of dividends would not violate any terms of the credit agreement. The Company is also prohibited from repurchasing shares of its common stock unless such purchase would not violate any terms of the credit agreement; the Company may not use proceeds of the line of credit to repurchase shares. Borrowings bear interest at LIBOR plus 1.8%. Financial covenants include maintaining a minimum tangible net worth, maintaining a minimum fixed charge covercoverage ratio (as defined in the credit agreement) and not exceeding a maximum funded debt to earnings before interest, depreciation and amortization ratio. As of December 31, 2011:January 3, 2015: (i) the Company was in compliance with these covenants; (ii) there were no borrowings under ourthe line of credit; and (iii) there was a standby letter of credit of approximately $1.1 million outstanding under the credit agreement. Giving effect to this standby letter of credit, there was approximately $48.9$33.9 million available for borrowing under the line of credit.

(11)

(10)

Commitments and Contingencies

 

(a)

Operating Leases

The Company leases its retail stores and corporate offices under agreements which expire at various dates through 2030. The majority of leases contain provisions for base rent plus contingent payments based on defined sales as well as scheduled escalations. Total office and retail store base rent expense was $48.2$46.7 million, $47.7$46.5 million and $45.9$48.2 million, and contingent rents were $1.8 million, $1.3 million and $1.2 million $1.0 millionfor 2014, 2013 and $0.9 million for 2011, 2010 and 2009,2012, respectively.

Future minimum lease payments at December 31, 2011,January 3, 2015, were as follows (in thousands):

2012 $45,755 
2013  39,051 
2014  34,159 
2015  28,900 
2016  21,253 
Subsequent to 2016  36,231 
  $205,349 

2015

 $39,776 

2016

  30,353 

2017

  23,122 

2018

  17,656 

2019

  15,190 

Subsequent to 2019

  50,020 
  $176,117 

 

(b)

Litigation

In the normal course of business, the Company is subject to certain claims or lawsuits. ManagementExcept as noted below, management is not aware of any claims or lawsuits that willmay have a material adverse effect on the consolidated financial position or results of operations of the Company.


In the normal course of business, the Company is subject to regular examination by various taxing authorities for years not closed by the statute of limitations, including an ongoing customs audit in the United Kingdom in which the Company is contesting audit findings. The Company accrues a liability for this type of contingency when it believes that it is both probable that a liability has been incurred and that it can reasonably estimate the amount of the loss. In 2012, the Company received notification from the customs authority that it intended to make an assessment for unpaid duty, penalties and interest. The assessment was made in 2013. The Company has appealed this determination and continues to believe that the ultimate outcome of these matters will not have a material adverse impact on the results of operations, liquidity or financial position of the Company. However, if one or more of these examinations has an unfavorable resolution, it is possible that the results of operation, liquidity or financial position of the Company could be materially affected in any particular period. Since the date of the notification in the third quarter of fiscal 2012, the Company has been required to pay the disputed duty, pending resolution of the appeal. As of January 3, 2015, $3.2 million had been paid in respect of the disputed duty and is included in receivables in the Retail segment.

 
52
59

 

(12)

(11)

Earnings (Loss) Per Share

The Company uses the two-class method to compute basic and diluted earnings per common share. In periods of net loss, no effect is given to the Company’s participating securities as they do not contractually participate in the losses of the Company. The following table sets forth the computation of basic and diluted earnings per share (in thousands, except share and per share data):

  2011  2010  2009 
NUMERATOR:         
Net (loss) earnings before allocation of earnings to participating securities $(17,062) $104  $(12,473)
Less: Earnings allocated to participating securities  -   7   - 
Net (loss) earnings after allocation of earnings to participating securities $(17,062) $97  $(12,473)
             
DENOMINATOR:            
Weighted average number of common shares outstanding - basic  17,371,315   18,601,465   18,874,352 
Dilutive effect of share-based awards:  -   51,547   - 
Weighted average number of common shares outstanding - dilutive  17,371,315   18,653,012   18,874,352 
Basic (loss) earnings per common share attributable to Build-A-Bear Workshop, Inc, stockholders: $(0.98) $0.01  $(0.66)
Diluted (loss) earnings per common share attributable to Build-A-Bear Workshop, Inc, stockholders $(0.98) $0.01  $(0.66)

  

2014

  

2013

  

2012

 

NUMERATOR:

            

Net income (loss) before allocation of earnings toparticipating securities

 $14,362  $(2,112) $(49,295)

Less: Earnings allocated to participating securities

  439   -   - 

Net income (loss)

 $13,923  $(2,112) $(49,295)
             

DENOMINATOR:

            

Weighted average number of common sharesoutstanding - basic

  16,908,001   16,465,138   16,331,672 

Dilutive effect of share-based awards:

  225,810   -   - 

Weighted average number of common sharesoutstanding - dilutive

  17,133,811   16,465,138   16,331,672 

Basic income (loss) per common share attributable toBuild-A-Bear Workshop, Inc. stockholders

 $0.82  $(0.13) $(3.02)

Diluted income (loss) per common share attributable toBuild-A-Bear Workshop, Inc. stockholders

 $0.81  $(0.13) $(3.02)

In calculating diluted earnings per share for fiscal 2011, 20102014, 2013 and 2009,2012, options to purchase 1,210,816, 627,45644,144; 1,065,012 and 805,347,1,155,239, respectively, shares of common stock were outstanding at the end of the period, but were not included in the computation of diluted earnings per share due to their anti-dilutive effect under provisions of ASC 260-10.

Due to the net loss in fiscal 20112013 and fiscal 2009,2012, the denominator for diluted earnings per common share is the same as the denominator for basic earnings per common share for those periods because the inclusion of stock options and unvested restricted shares would be anti-dilutive.

(13)

(12)

Stock Incentive Plans

On April 3, 2000, the Company adopted the 2000 Stock Option Plan (the Plan).  

In 2003, the Company adopted the Build-A-Bear Workshop, Inc. 2002 Stock Incentive Plan in(the 2002 Plan). In 2004, the Company adopted the Build-A-Bear Workshop, Inc. 2004 Stock Incentive Plan and in 2009,(the 2004 Plan)which the Company amended and restated the Build-A-Bear Workshop, Inc. 2004 Stock Incentive Planin 2009 and 2014 (collectively, the Plans).

Under the Plans, as amended, from January 3, 2009,December 29, 2013, up to 3,230,0001,475,000 shares of common stock, in addition to shares of stock subject to awards outstanding under the 2002 Plan and the 2004 Plan that may lapse, terminate, be forfeited or otherwise expire were reserved and may be granted to employees and nonemployees of the Company. The Plan allowsPlans allow for the grant of incentive stock options, nonqualified stock options, stock appreciation rights (SAR) and restricted stock. Options granted under the PlanPlans expire no later than 10 years from the date of the grant. The exercise price of each incentive stock option shall not be less than 100% of the fair value of the stock subject to the option on the date the option is granted. The exercise price of all options shall be the fair market value on the date of the grant. The vesting provision of individual optionsawards is at the discretion of the compensation committee of the board of directors and generally ranges from one to four years.  Each share of stock awarded pursuant to an option or subject to the exercised portion of a SAR reduces the number of shares available by one share.  Each share of stock awarded pursuant to any other stock-based awards, including restricted stock grants, reduces the number of shares available by 1.27 shares.

 
53

 
60

 

(a)

Stock Options

The following table is a summary of the balance and activity for the Plans related to stock options for the periods presented:

  
Number of
Shares
  
Weighted
Average
Exercise Price
  
Weighted
Average
Remaining
Contractual Term
  
Aggregate
Intrinsic
Value
(in thousands)
 
Outstanding, January 3, 2009  354,772   $15.98       
Granted  480,967    5.04       
Forfeited  30,392    14.25       
Outstanding, January 2, 2010  805,347    9.51       
Granted  391,228    6.63       
Exercised  28,484    0.87       
Forfeited  42,868    9.32       
Outstanding, January 1, 2011  1,125,223    8.73       
Granted  305,727    6.22       
Exercised  55,501    5.13       
Forfeited  164,633    7.04       
Outstanding, December 31, 2011  1,210,816   $8.49   7.1  $2,480 
                 
Options Exercisable As Of:                
December 31, 2011  480,814   $12.18   5.1  $729 

          

Weighted

  

Aggregate

 
      

Weighted

  

Average

  

Intrinsic

 
  

Number of

  

Average

  

Remaining

  

Value

 
  

Shares

  

Exercise Price

  

Contractual Term

  

(in thousands)

 

Outstanding, December 31, 2011

  1,210,816  $8.49         

Granted

  228   8.32         

Exercised

     -         

Forfeited

  55,805   7.79         

Outstanding, December 29, 2012

  1,155,239   8.53         

Granted

  195,512   6.56         

Exercised

  204,658   5.60         

Forfeited

  39,931   8.20         

Canceled or expired

  41,150   9.10         

Outstanding, December 28, 2013

  1,065,012   8.72         

Granted

  104,064   9.59         

Exercised

  351,856   6.64         

Forfeited

  96,019   21.54         

Canceled or expired

  6,750   8.78         

Outstanding, January 3, 2015

  714,451  $8.14   5.3  $8,270 
                 

Options Exercisable As Of:

                

January 3, 2015

  443,612  $8.55   5.0  $5,295 

The expense recorded related to options granted during fiscal 20112014 and 2013 was determined using the Black-Scholes option pricing model and the provisions of Staff Accounting Bulletin (SAB) 107 and 110, which allow the use of a simplified method to estimate the expected term of “plain vanilla” options. The assumptions used in the option pricing model during fiscal 20112014 were: (a) dividend yield of 0%; (b) historical volatility of 65%; (c) risk-free interest rates ranging from 1.2%1.7% to 2.5%2.1%; and (d) an expected life ranging from 6 to 6.25 years. The grant date fair value of options granted in 2014 was approximately $0.6 million.

The assumptions used in the option pricing model during fiscal 2013 were: (a) dividend yield of 0%; (b) historical volatility of 65%; (c) risk-free interest rate of 1.3%; and (d) an expected life of 6.25 years. The grant date fair value of options granted in 20112013 was approximately $1.2$0.7 million.

The assumptions used in the option pricing modelexpense recorded related to options granted during fiscal 2010 were: (a) dividend yield of 0%; (b) volatility of 65%; (c) risk-free interest rates ranging from 2.1% to 3.4%; and (d) an expected life of 6.25 years.  The assumptions used in the option pricing model during fiscal 2009 were: (a) dividend yield of 0%; (b) volatility of 65%; (c) risk-free interest rates ranging from 2.3% to 3.1%; and (d) an expected life of 6.25 years.
2012 was immaterial.

The total intrinsic value of options exercised in fiscal 20112014 and fiscal 20102013 was approximately $0.1$1.6 million and $0.2 million.$0.4 million, respectively. No options were exercised in 2009.2012. The Company generally issues new shares to satisfy option exercises.

Shares available for future option, non-vested stock and restricted stock grants were 1,104,8941,323,925 and 1,877,010471,327 at the end of 20112014 and 2010,2013, respectively.

 
54

 
61

 

(b)

Restricted Stock

Recipients of time-based restricted stock awards have the right to vote and receive dividends as to all unvested shares. The following table is a summary of the balance and activity for the Plans related to unvested restricted stock granted as compensation to employees and directors for the periods presented:

  
Number of
Shares
  
Weighted
Average
Grant Date
Fair Value
 
Outstanding, January 3, 2009  713,756  $13.82 
Granted  1,144,343   4.72 
Vested  294,545   12.47 
Forfeited  113,246   9.72 
Outstanding, January 2, 2010  1,450,308   7.23 
Granted  486,302   6.56 
Vested  376,142   10.05 
Forfeited  92,095   6.73 
Outstanding, January 1, 2011  1,468,373   6.32 
Granted  532,791   6.46 
Vested  394,766   8.52 
Forfeited  168,267   5.68 
Outstanding, December 31, 2011  1,438,131  $5.85 

      

Weighted

 
      

Average

 
  

Number of

  

Grant Date

 
  

Shares

  

Fair Value

 

Outstanding, December 31, 2011

  1,438,131  $5.85 

Granted

  366,270   4.97 

Vested

  874,852   5.53 

Forfeited

  69,224   6.03 

Outstanding, December 29, 2012

  860,325   5.78 

Granted

  321,664   6.00 

Vested

  399,405   5.39 

Forfeited

  62,386   5.78 

Outstanding, December 28, 2013

  720,198   5.91 

Granted

  202,274   10.31 

Vested

  345,577   6.25 

Forfeited

  157,221   6.21 

Outstanding, January 3, 2015

  419,674  $7.64 

The vesting date fair value of shares that vested in 2011, 2010fiscal 2014, 2013 and 20092012 was $2.5$3.7 million, $2.6$2.2 million and $1.6$4.6 million, respectively.

During 2011, 455,640 shares of non-vested restricted stock were granted to employees of the Company.  The shares vest over a period of four years from the grant date at a grant date fair values ranging from $5.31 to $7.94.  Various members of the Company’s board of directors were granted an additional 77,151 shares in the aggregate of non-vested restricted stock as compensation for services.  The shares were issued subject to a restriction of continued service on the board of directors and all restrictions lapse one year from the grant date or upon a director’s retirement upon the completion of his or her term, if earlier.
During 2010, 402,656 shares of non-vested restricted stock were granted to employees of the Company.  The shares vest over a period of four years from the grant date at grant date fair values ranging from $5.94 to $9.64.  Various members of the Company’s board of directors were granted an additional 83,646 shares in the aggregate of non-vested restricted stock as compensation for services.  The shares were issued subject to a restriction of continued service on the board of directors and all restrictions lapse one year from the grant date or upon a director’s retirement upon the completion of his or her term, if earlier.
During 2009, 564,045 shares of non-vested restricted stock were granted to employees of the Company.  The shares vest over a period of four years from the grant date at grant date fair values ranging from $4.41 to $5.14.  An additional 460,990 shares were granted to certain employees at grant date fair values ranging from of $4.25 to $4.49.  These shares cliff vest three years from the grant date.  Various members of the Company’s board of directors were granted an additional 119,308 shares in the aggregate of non-vested restricted stock as compensation for services.  The shares were issued subject to a restriction of continued service on the board of directors and all restrictions lapse one year from the grant date or upon a director’s retirement upon the completion of his or her term, if earlier.
62

The aggregate unearned compensation expense related to options and restricted stock was $6.5$3.0 million as of December 31, 2011.  Based on the vesting provisionsJanuary 3, 2015 and is expected to be recognized over a weighted average period of the underlying equity instruments, future compensation expense related to previously issued options and restricted stock at December 31, 2011 will be as follows (in thousands):
2012 $1,507 
2013  2,485 
2014  1,700 
2015  787 
  $6,479 
The outstanding non-vested restricted stock is included in the number of outstanding shares on the face of the consolidated balance sheets, but is treated as outstanding stock options for accounting purposes.  The shares of non-vested restricted stock, accounted for as options, are included in the calculation of diluted earnings per share using the two-class, with the proceeds equal to the sum of unrecognized compensation cost.
1.4 years

 (14)

(13)

Stockholders’ Equity

The following table summarizes the changes in outstanding shares of common stock for fiscal 2009, 20102012, 2013 and 2011:

2014:

  

Common

 
  

Stock

 
    

Shares as of January 3, 2009December 31, 2011

  19,478,75017,405,270 

Shares issued under employee stock plans, net of shares withheld in lieu of tax withholding

  968,59329,612 
Shares as

Repurchase of January 2, 2010shares

  20,447,343(366,700)

Shares as of December 29, 2012

17,068,182 

Shares issued under employee stock plans, net of shares withheld in lieu of tax withholding

  318,045346,271 

Repurchase of shares

  (1,133,76527,533)

Shares as of January 1, 2011December 28, 2013

  19,631,62317,386,920 

Shares issued under employee stock plans, net of shares withheld in lieu of tax withholding

  302,007300,705 

Repurchase of shares

  (2,528,360326,990)

Shares as of December 31, 2011January 3, 2015

  17,405,27017,360,635 

 
55

(15)

(14)

Employee Benefit Plans

Related-Party Transactions

401(k) Savings Plan
During 2000, the Company established a defined contribution plan that conforms to IRS provisions for 401(k) plans.  The Build-A-Bear Workshop, Inc. Employees Savings Trust covers associates who work 1,000 hours or more in a year and have attained age 21.  The Company, at the discretion of its board of directors, can provide for a Company match on the first 6% of employee deferrals.  For 2011, the Company provided a match of 30% on the first 6% of employee deferrals totaling $0.3 million.  For 2010, the Company provided a match of 25% on the first 6% of employee deferrals totaling $0.3 million.  In 2009, the Company provided a match of 15% on the first 6% of employee deferrals totaling $0.2 million.  The Company match vests over the first five years of employment.
(16)Related-Party Transactions

The Company bought fixtures for new stores and furniture for the corporate offices from a related party. The total payments to this related party for fixtures and furniture amounted to $0.5$0.7 million, $0.6$1.3 million and $0.1$0.9 million, in 2011, 2010fiscal 2014, 2013 and 2009,2012, respectively. The total amount due to this related party as of January 3, 2015 and December 31, 2011 and January 1, 201128, 2013 was $-0- and $0.1 million, respectively.

immaterial.

The Company made charitable contributions of $2.4collected $1.2 million, $2.8$2.1 million and $0.9$2.2 million in 2011, 20102014, 2013 and 2009,2012, respectively, tofrom its guests on behalf of charitable foundations controlled by a member of the Company’s board of directors and certain executive officers of the Company. Substantially all of the contributions are collected from guests at the point of sale via pin pad prompts or as a portion of the proceeds of specifically identified products. The foundations support a variety of children’s causes, domestic animal shelters, disaster relief and other concerns. The foundations distribute grants to qualifying charitable organizations based upon decisions of their respective contribution committees most of whose members are employees of the Company. The total due to the charitable foundations as of January 3, 2015 and December 31, 201128, 2013 was $0.4 million and January 1, 2011 was $0.5 million, and $0.6 million, respectively.

63

(17)

(15)

Investment in Affiliate

Major Vendors

The Company holds a minority interest in Ridemakerz, LLC, which is accounted for under the equity method.  Ridemakerz has developed a wholesale toy product line and selectively operates interactive retail stores, primarily in tourist locations that allow children and families to build and customize their own personalized cars.  From 2006 through 2008, the Company invested $5.5 million in cash and entered into a series of agreements whereby the Company agreed to perform advisory and operational support services for Ridemakerz in exchange for additional equity.  The Company received a total of $3.6 million in equity in exchange for support services provided in fiscal 2007 through 2009.  As of December 31, 2011, the Company retained an ownership interest of approximately 15%.  Under the current agreements, as of the balance sheet date, the Company could own up to approximately 24% of fully diluted equity in Ridemakerz.
In 2006, the Company also purchased a call option from a group of other Ridemakerz investors for $150,000 for 1.25 million Ridemakerz common units at an exercise price of $1.25 per unit.  The call option was immediately exercisable and expires April 30, 2012.  Simultaneously, the Company granted a put option to the same group of investors for 1.25 million common units at an exercise price of $0.50 per unit.  The put option was exercised on all 1.25 million shares on February 13, 2012.  After the exercise, the Company’s ownership interest was approximately 18%.  Under the current agreements, as of the exercise date, the Company could own up to approximately 24% of fully diluted equity in Ridemakerz.
In fiscal 2009, the Company recorded non-cash pre-tax loss allocations of $7.5 million.  In the 2009 fourth quarter, the Company determined that its investment in Ridemakerz had experienced an other than temporary decline in its fair value due to continued significant losses and uncertainty as to the ultimate results of their restructuring.  Accordingly, an additional non-cash charge of $1.0 million was recorded.  Additionally, the Company wrote-off $1.1 million in receivables from Ridemakerz.  The combination of these charges reduced the book value of the Company’s investment to zero.  All of these charges are included in “Losses from investment in affiliate” in the Consolidated Statements of Operations and are part of the Retail segment.  No income or loss allocations, impairments or other charges related to Ridemakerz were recorded in fiscal 2011 or 2010
As of December 31, 2011 and January 1, 2011, outstanding receivables from Ridemakerz were $-0-.
(18)Major Vendors

Three vendors, each of whose primary manufacturing facilities are located in China, accounted for approximately 81%75%, 73%79% and 80% of inventory purchases in 2011, 2010fiscal 2014, 2013 and 2009,2012, respectively.

(19)

(16)

Segment Information

The Company’s operations are conducted through three operating segments consisting of retail, international franchising, and commercial. The retail segment includes the operating activities of company-owned stores in the United States, Canada, the United Kingdom and Ireland France and other retail delivery operations, including the Company’s web store, temporary stores and non-traditional store locations such as baseball ballparks.locations. The international franchising segment includes the licensing activities of the Company’s franchise agreements with store locations in Europe, Asia, Australia, Africa, the Middle East Mexico and South America.Mexico. The commercial segment has been established to market the naming and branding rights of the Company’s intellectual properties for third party use. The operating segments have discrete sources of revenue, different capital structures and different cost structures. These operating segments represent the basis on which the Company’s chief operating decision maker regularly evaluates the business in assessing performance, determining the allocation of resources and the pursuit of future growth opportunities. Accordingly, the Company has determined that each of its operating segments represent onea separate reportable segment. The reportable segments follow the same accounting policies used for the Company’s consolidated financial statements. Following is a summary of the financial information for the Company’s reporting segments (in thousands):

      

International

         
  

Retail

  

Franchising

  

Commercial

  

Total

 

Fiscal 2014

                

Net sales to external customers

 $387,725  $2,531  $2,098  $392,354 

Net income (loss) before income taxes

  15,791   (454)  687   16,024 

Capital expenditures

  10,851   39   -   10,890 

Depreciation and amortization

  17,981   147   -   18,128 

Fiscal 2013

                

Net sales to external customers

 $373,173  $3,564  $2,332  $379,069 

Net income (loss) before income taxes

  (5,028)  2,018   892   (2,118)

Capital expenditures

  19,178   184   -   19,362 

Depreciation and amortization

  19,016   200   -   19,216 

Fiscal 2012

                

Net sales to external customers

 $374,553  $3,598  $2,790  $380,941 

Net income (loss) before income taxes

  (49,215)  1,993   (1,207)  (48,429)

Capital expenditures

  17,116   152   -   17,268 

Depreciation and amortization

  21,243   179   -   21,422 
                 

Total Assets as of:

                

January 3, 2015

 $204,758  $2,312  $4,984  $212,054 

December 28, 2013

 $186,912  $2,712  $5,987  $195,611 

 
56

 
64

        International    
  Retail  Commercial  Franchising  Total 
Fiscal 2011            
Net sales to external customers $387,041  $3,943  $3,391  $394,375 
Net income (loss) before income taxes  (6,553)  1,940   1,961   (2,652)
Capital expenditures  12,137   -   111   12,248 
Depreciation and amortization  24,183   -   49   24,232 
Fiscal 2010                
Net sales to external customers $387,163  $11,246  $3,043  $401,452 
Net income (loss) before income taxes  (6,858)  2,827   1,559   (2,472)
Capital expenditures  14,490   -   159   14,649 
Depreciation and amortization  26,482   -   494   26,976 
Fiscal 2009                
Net sales to external customers $388,552  $4,001  $3,353  $395,906 
Net income (loss) before income taxes  (27,726)  1,973   1,913   (23,840)
Capital expenditures  7,879   -   269   8,148 
Depreciation and amortization  28,045   -   442   28,487 
                 
Total Assets as of:                
December 31, 2011 $229,190  $9,877  $2,504  $241,571 
January 1, 2011 $263,193  $9,647  $2,954  $275,794 

The Company’s reportable segments are primarily determined by the types of products and services that they offer. Each reportable segment may operate in many geographic areas. Revenues are recognized in the geographic areas based on the location of the customer or franchisee. The following schedule is a summary of the Company’s sales to external customers and long-lived assets by geographic area (in thousands):

  North          
  America (1)  Europe (2)  Other (3)  Total 
Fiscal 2011            
Net sales to external customers $316,853  $75,469  $2,053  $394,375 
Property and equipment, net  65,902   11,543   -   77,445 
Fiscal 2010                
Net sales to external customers $328,524  $70,864  $2,064  $401,452 
Property and equipment, net  76,729   11,300   -   88,029 
Fiscal 2009                
Net sales to external customers $320,033  $74,255  $1,618  $395,906 
Property and equipment, net  87,860   13,184   -   101,044 

  

North

             
  

America (1)

  

Europe (2)

  

Other (3)

  

Total

 

Fiscal 2014

                

Net sales to external customers

 $308,939  $81,848  $1,567  $392,354 

Property and equipment, net

  56,400   6,366   -   62,766 

Fiscal 2013

                

Net sales to external customers

 $302,216  $75,133  $1,720  $379,069 

Property and equipment, net

  62,152   8,011   -   70,163 

Fiscal 2012

                

Net sales to external customers

 $306,049  $72,788  $2,104  $380,941 

Property and equipment, net

  61,995   9,464   -   71,459 


For purposes of this table only:

(1)

North America includes the United States, Canada, Puerto Rico and franchise business in Mexico

(2)

Europe includes the United Kingdom, Ireland, franchise businesses in Europe and, prior to 2011, Company-owned stores in France

(3)

Other includes franchise businesses outside of North America and Europe

(20)

(17)

Subsequent Event

On February 23, 2012,25, 2015, the Company announced the extensiontermination of its previously announced $50 millionthe share repurchase program it adopted in 2008 (2008 Share Repurchase Program) and adopted a new repurchase program (2015 Share Repurchase Program) which authorizes the Company to repurchase up to $10 million of its common stock until March 31, 2013,2016, subject to further extension by the Company’s Board of Directors. TheAs of February 25, 2015, approximately 6,245,000 shares had been repurchased under the 2008 Share Repurchase Program for an aggregate amount of $46.2 million. Under the 2015 Share Repurchase Program, the Company currently intends to purchase up to $50$10 million of its common stock in the open market (including through 10b5-1 trading plans), through privately negotiated transactions, or through an accelerated repurchase transaction. The primary source of funding for the programhas been, and is expected to be, cash on hand. The timing and amount of share repurchases, if any, will depend on price, market conditions, applicable regulatory requirements, and other factors. The program2015 Share Repurchase Program does not require the Company to repurchase any specific number of shares, and may be modified, suspended or terminated at any time without prior notice. Shares repurchased under the program2015 Share Repurchase Program will be subsequently retired. As of March 12, 2011,13, 2015, there was $8.7approximately $9.0 million of availability remaining under the program.

 
57

 
65

(a)(2) Financial Statement Schedules

Schedule II – Valuation and Qualifying Accounts

Balance as of January 1, 2011 $561 
Charged to cost and expenses  15,565 
Charged to other accounts  - 
Deductions  - 
Balance as of December 31, 2011 $16,126 

  

Beginning

Balance

  

Charged to cost

and expenses

  

Deductions(1) (2)

  

Ending

Balance

 

Deferred Tax Asset Valuation Allowance

                

2014

  20,987   -   (5,415)  15,572 

2013

  20,865   122   -   20,987 

2012

  16,126   4,739   -   20,865 
                 
                 

Receivables Allowance for Doubtful Accounts

                

2014

  1,889   1,432   (73)  3,248 

2013

  1,316   1,109   (536)  1,889 

2012

  1,800   219   (703)  1,316 

(1) Deductions from deferred tax asset valuation allowance represent reserves utilized

(2) Deductions from the receivables allowance for doubtful accounts represent uncollectible accounts written off and recoveries

(a)(3)Exhibits.

The following is a list of exhibits filed as a part of the Annual Report on Form 10-K:

Exhibit

Number

Description

Exhibit
Number

Description

2.1

2.1

Agreement and Plan of Merger dated April 3, 2000 between Build-A-Bear Workshop, L.L.C. and the Registrant (incorporated by reference from Exhibit 2.1 to our Registration Statement on Form S-1, filed on August 12, 2004, Registration No. 333-118142)

3.1

Third Amended and Restated Certificate of Incorporation (incorporated by reference from Exhibit 3.1 of our Current Report on Form 8-K, filed on November 8, 2004)

3.2

Amended and Restated Bylaws (incorporated by reference from Exhibit 3.4 to our Registration Statement on Form S-1, filed on August 12, 2004, Registration No. 333-118142)

4.1

Specimen Stock Certificate (incorporated by reference from Exhibit 4.1 to Amendment No. 3 to our Registration Statement on Form S-1, filed on October 1, 2004, Registration No. 333-118142)

10.1*

Build-A-Bear Workshop, Inc. 2000 Stock Option Plan (incorporated by reference from Exhibit 10.1 to our Registration Statement on Form S-1, filed on August 12, 2004, Registration No. 333-118142)

10.1.1*

Form of Incentive Stock Option Agreement under the Build-A-Bear Workshop, Inc. 2000 Stock Option Plan (incorporated by reference from Exhibit 10.1.1 to Pre-Effective Amendment No. 3 to our Registration Statement on Form S-1, filed on October 1, 2004, Registration No. 333-118142)

10.1.2*

Form of Nonqualified Stock Option Agreement under the Build-A-Bear Workshop, Inc. 2000 Stock Option Plan (incorporated by reference from Exhibit 10.1.2 to Pre-Effective Amendment No. 3 to our Registration Statement on Form S-1, filed on October 1, 2004, Registration No. 333-118142)

10.2*

Build-A-Bear Workshop, Inc. 2002 Stock Incentive Plan, as amended (incorporated by reference from Exhibit 10.2 to our Registration Statement on Form S-1, filed on August 12, 2004, Registration No. 333-118142)

10.2.1*

Form of Manager-Level Incentive Stock Option Agreement under the Build-A-Bear Workshop, Inc. 2002 Stock Option Plan (incorporated by reference from Exhibit 10.2.1 to Pre-Effective Amendment No. 3 to our Registration Statement on Form S-1, filed on October 1, 2004, Registration No. 333-118142)

58


10.2.2*

 
10.2.2*

Form of Nonqualified Stock Option Agreement under the Build-A-Bear Workshop, Inc. 2002 Stock Option Plan (incorporated by reference from Exhibit 10.2.2 to Pre-Effective Amendment No. 3 to our Registration Statement on Form S-1, filed on October 1, 2004, Registration No. 333-118142)

 

10.3*

 

Build-A-Bear Workshop, Inc. 2004 Stock Incentive Plan (incorporated by reference from Exhibit 10.3 to Pre-Effective Amendment No. 3 to our Registration Statement on Form S-1, filed on October 1, 2004, Registration No. 333-118142)

 

10.3.1*

 

Form of Incentive Stock Option Agreement under the Build-A-Bear Workshop, Inc. 2004 Stock Incentive Plan (incorporated by reference from Exhibit 10.3.1 to Pre-Effective Amendment No. 3 to our Registration Statement on Form S-1, filed on October 1, 2004, Registration No. 333-118142)

 

10.3.2*

 

Model Incentive Stock Option Agreement Under the Registrant’s 2004 Stock Incentive Plan (incorporated by reference from Exhibit 10.3.3 to Pre-Effective Amendment No. 5 to our Registration Statement on Form S-1, filed on October 12, 2004, Registration No. 333-118142)

 

10.3.3*

 

Form of Employee Nonqualified Stock Option Under the Registrant’s 2004 Stock Incentive Plan (incorporated by reference from Exhibit 10.3.4 to Pre-Effective Amendment No. 5 to our Registration Statement on Form S-1, filed on October 12, 2004, Registration No. 333-118142)

66

10.3.4*

 

10.3.4*

Form of the Restricted Stock Grant Agreement under the Registrant’s 2004 Stock Incentive Plan (incorporated by reference from Exhibit 10.3.5 to Pre-Effective Amendment No. 5 to our Registration Statement on Form S-1, filed on October 12, 2004, Registration No. 333-118142)

10.3.5*Amended and Restated Build-A-Bear Workshop, Inc.Company’s 2004 Stock Incentive Plan (incorporated by reference from Exhibit 10.1 onto our Current Report on Form 8-K, filed on August 1, 2006)

10.3.6*

10.3.5*

Form of Restricted Stock Grant Agreement under the Company’s 2004 Stock Incentive Plan (incorporated by reference from Exhibit 10.1 to our Quarterly Report on Form 10-Q, filed on May 8, 2008)

10.3.6*

Second Amended and Restated Build-A-Bear Workshop, Inc. 2004 Stock Incentive Plan (incorporated by reference from Exhibit 10.199.1 on our Current ReportRegistration Statement on Form 8-K,S-8, filed on May 20,18, 2009)

10.3.7*

10.3.8*

Form of the Restricted Stock Agreement under the Registrant’s Second Amended and Restated 2004 Stock Incentive Plan (incorporated by reference from Exhibit 10.1 on our Quarterly Report on Form 10-Q, filed on May 8, 2008)
10.3.8*

Form of the Restricted Stock and Non-Qualified Stock Option Agreement under the Registrant’s Second Amended and Restated 2004 Stock Incentive Plan (incorporated by reference from Exhibit 10.1 on our Quarterly Report on Form 10-Q, filed on May 14, 2009)

10.3.9*

Form of the Restricted Stock Agreement under the Registrant’s Second Amended and Restated 2004 Stock Incentive Plan (incorporated by reference from Exhibit 10.3 on our Current Report on Form 8-K, filed on May 20, 2009)

10.3.10*

Form of the Restricted Stock and Non-Qualified Stock Option Agreement under the Registrant’s Second Amended and Restated 2004 Stock Incentive Plan (incorporated by reference from Exhibit 10.2 on our Current Report on Form 8-K, filed on March 28, 2011)

   
10.4*

10.3.11*

 

Third Amended and Restated Build-A-Bear Workshop, Inc. 2004 Stock Incentive Plan (incorporated by reference from Exhibit 10.1 on our Current Report on Form 8-K, filed on May 12, 2014)

10.3.12*

Form of the Restricted Stock and Non-Qualified Stock Option Agreement under the Registrant’s Third Amended and Restated 2004 Stock Incentive Plan (incorporated by reference from Exhibit 10.2 on our Current Report on Form 8-K, filed on May 12, 2014)

10.4*

Employment, Confidentiality and Noncompete Agreement dated May 1, 2004 between Maxine Clark and the Registrant (incorporated by reference from Exhibit 10.4 to Pre-Effective Amendment No. 2 to our Registration Statement on Form S-1, filed on September 20, 2004, Registration No. 333-118142)

10.4.1*

First Amendment dated February 22, 2006 to the Employment, Confidentiality and Noncompete Agreement dated May 1, 2004 between Maxine Clark and the Registrant (incorporated by reference from Exhibit 10.4.1 to our Annual Report on Form 10-K for the year ended December 31, 2005)

10.4.2*

Second Amendment dated March 22, 2011 to Employment, Confidentiality and Noncompete Agreement dated May 1, 2004 between Maxine Clark and the Registrant (incorporated by reference from Exhibit 10.1 on our Current Report on Form 8-K, filed on March 28, 2011)

10.5*

10.4.3*

Retirement, Separation Agreement and General Release by and between Maxine Clark and Build-A-Bear Workshop, Inc., dated January 28, 2013 (incorporated by reference from Exhibit 10.1 to our Current Report on Form 8-K, filed on January 31, 2013)

59

10.4.4*

Consulting Agreement by and between Maxine Clark and Build-A-Bear Workshop, Inc., dated January 28, 2013 (incorporated by reference from Exhibit 10.2 to our Current Report on Form 8-K, filed on January 31, 2013)

10.5*

Employment, Confidentiality and Noncompete Agreement dated March 7, 2004 between Tina Klocke and the Registrant (incorporated by reference from Exhibit 10.6 to Pre-Effective Amendment No. 2 to our Registration Statement on Form S-1, filed on September 20, 2004, Registration No. 333-118142)

10.5.1*

First Amendment dated February 22, 2006 to the Employment, Confidentiality and Noncompete Agreement dated March 7, 2004 between Tina Klocke and the Registrant (incorporated by reference from Exhibit 10.6.1 to our Annual Report on Form 10-K for the year ended December 31, 2005)

10.6*

Employment, Confidentiality and Noncompete Agreement dated as of January 10, 2007 between Dave Finnegan and the Registrant (incorporated by reference from Exhibit 10.6 to our Annual Report on Form 10-K for the year ended January 2, 2010)

10.7*

Employment, Confidentiality and Noncompete Agreement dated July 1, 2008 between Eric Fencl and the Registrant (incorporated by reference from Exhibit 10.1 to our Quarterly Report on Form 10-Q, filed on November 6, 2008)

10.8*

Employment, Confidentiality and Noncompete Agreement dated December 3, 2012 between Kenneth Wine and the Registrant (incorporated by reference from Exhibit 10.9 to our Annual Report on Form 10-K for the year ended December 29, 2012)

10.9*

Employment, Confidentiality and Noncompete Agreement dated December 3, 2012 between Sharon Price John and the Registrant (incorporated by reference from Exhibit 10.1 to our Quarterly Report on Form 10-Q, filed on August 8, 2013)

10.10*

Employment, Confidentiality and Noncompete Agreement dated January 20, 2014 between Gina Collins and the Registrant(incorporated by reference from Exhibit 10.10 to our Annual Report on Form 10-K for the year ended December 28, 2013)

10.11*

Employment, Confidentiality and Noncompete Agreement dated September 10, 2001 between Teresa Kroll and the Registrant (incorporated by reference from Exhibit 10.9 to Pre-Effective Amendment No. 2 to our Registration Statement on Form S-1, filed on September 20, 2004, Registration No. 333-118142)

10.7.1*

10.11.1*

First Amendment dated February 22, 2006 to the Employment, Confidentiality and Noncompete Agreement dated September 10, 2001 between Teresa Kroll and the Registrant (incorporated by reference from Exhibit 10.9.1 to our Annual Report on Form 10-K for the year ended December 31, 2005)

10.8*

10.11.2*

Employment, Confidentiality

Separation Agreement and Noncompete Agreement dated July 1, 2008General Release by and between Eric FenclTeresa Kroll and the Registrant, dated November 11, 2013 (incorporated by reference from Exhibit 10.1 to our QuarterlyCurrent Report on Form 10-Q,8-K, filed on November 6, 2008)12, 2013) 

10.9*

10.12*

Employment, Confidentiality and Noncompete Agreement dated March 16, 2009 between John Haugh and the Registrant (incorporated by reference from Exhibit 10.2 to our Quarterly Report on Form 10-Q, filed on May 14, 2009)
10.10*

Form of Indemnification Agreement between the Registrant and its directors and executive officers (incorporated by reference from Exhibit 10.11 to our Registration Statement on Form S-1, filed on August 12, 2004, Registration No. 333-118142)

10.11

10.13

Third Amendment to Loan Documents among the Registrant, Shirts Illustrated, LLC, Build-A-Bear Workshop Franchise Holdings, Inc., Build-A-Bear Entertainment, LLC, Build-A-Bear Retail Management, LLC (incorporated by reference from Exhibit 10.12 to our Registration Statement on Form S-1, filed on August 12, 2004, Registration No. 333-118142)

10.11.1

10.13.1

Fifth Amendment to Loan Documents among the Registrant, Shirts Illustrated, LLC, Build-A-Bear Workshop Franchise Holdings, Inc., Build-A-Bear Entertainment, LLC, Build-A-Bear Retail Management, LLC (incorporated by reference from Exhibit 10.1 of our Current Report on Form 8-K, filed on July 10, 2006)

10.11.2

10.13.2

Sixth Amendment to Loan Documents between Build-A-Bear Workshop, Inc., Build-A-Bear Workshop Franchise Holdings, Inc. Build-A-Bear Entertainment, LLC, Build-A-Bear Retail Management, Inc., and Build-A-Bear Workshop UK Holdings Ltd., as borrowers, Build-A-Bear Workshop Canada, Ltd. and US Bank National Association, as lender entered into on and effective as of on June 19, 2007 (incorporated by reference from Exhibit 10.1 to our Current Report on Form 8-K filed on June 20, 2007)

60

10.13.3

10.11.3

Seventh Amendment to Loan Documents between Build-A-Bear Workshop, Inc., Build-A-Bear Workshop Franchise Holdings, Inc. Build-A-Bear Entertainment, LLC, and Build-A-Bear Retail Management, Inc., as borrowers, and US Bank National Association, as lender entered into as of on October 28, 2009 (incorporated by reference from Exhibit 10.1 to our Current Report on Form 8-K filed on October 29, 2009)

10.11.4

10.13.4

Eighth Amendment to Loan Documents between Build-A-Bear Workshop, Inc., Build-A-Bear Workshop Franchise Holdings, Inc., Build-A-Bear Entertainment, LLC, Build-A-Bear Retail Management, Inc., as Borrowers, and U.S. Bank National Association, as Lender, entered into effective as of December 31, 2010 (incorporated by reference to Exhibit 10.1 to our Current Report on Form 8-K filed on January 4, 2011)

67

10.11.5 

10.13.5

Ninth Amendment to Loan Documents between Build-A-Bear Workshop, Inc., Build-A-Bear Workshop Franchise Holdings, Inc., Build-A-Bear Entertainment, LLC, Build-A-Bear Retail Management, Inc., as Borrowers, and U.S. Bank National Association, as Lender, entered into effective as of December 30, 2011 (incorporated by reference from Exhibit 10.1 to our Current Report on Form 8-K, filed on January 4, 2012)

10.13.6

Tenth Amendment to Loan Documents between Build-A-Bear Workshop, Inc., Build-A-Bear Workshop Franchise Holdings, Inc., Build-A-Bear Entertainment, LLC, Build-A-Bear Retail Management, Inc., as Borrowers, and U.S. Bank National Association, as Lender, entered into effective as of June 30, 2012 (incorporated by reference from Exhibit 10.1 to our Current Report on Form 8-K, filed on July 26, 2012)

10.13.7

Eleventh Amendment to Loan Documents between Build-A-Bear Workshop, Inc., Build-A-Bear Workshop Franchise Holdings, Inc., Build-A-Bear Entertainment, LLC, Build-A-Bear Retail Management, Inc., as Borrowers, and U.S. Bank National Association, as Lender, entered into effective as of December 21, 2012 (incorporated by reference from Exhibit 10.1 to our Current Report on Form 8-K, filed on December 21, 2012)

10.13.8

Twelfth Amendment to Loan Documents between Build-A-Bear Workshop, Inc., Build-A-Bear Workshop Franchise Holdings, Inc., Build-A-Bear Entertainment, LLC, Build-A-Bear Retail Management, Inc., as Borrowers, and U.S. Bank National Association, as Lender, entered into effective as of February 13, 2013 (incorporated by reference from Exhibit 10.1 to our Current Report on Form 8-K, filed on February 14, 2013)

10.13.9

Thirteenth Amendment to Loan Documents between Build-A-Bear Workshop, Inc., Build-A-Bear Workshop Franchise Holdings, Inc., Build-A-Bear Entertainment, LLC, Build-A-Bear Retail Management, Inc., as Borrowers, and U.S. Bank National Association, as Lender, entered into effective as of April 30, 2013 (incorporated by reference from Exhibit 10.1 to our Current Report on Form 8-K, filed on May 2, 2013)

10.13.10

Fourteenth Amendment to Loan Documents between Build-A-Bear Workshop, Inc., Build-A-Bear Workshop Franchise Holdings, Inc., Build-A-Bear Entertainment, LLC, Build-A-Bear Retail Management, Inc., as Borrowers, and U.S. Bank National Association, as Lender, entered into effective as of January 22, 2014 (incorporated by reference from Exhibit 10.1 to our Current Report on Form 8-K, filed on January 23, 2014)

   
10.12

10.13.11

 

Fifteenth Amendment to Loan Documents between Build-A-Bear Workshop, Inc., Build-A-Bear Workshop Franchise Holdings, Inc., Build-A-Bear Entertainment, LLC, Build-A-Bear Retail Management, Inc., as Borrowers, and U.S. Bank National Association, as Lender, entered into effective as of January 2, 2015 (incorporated by reference from Exhibit 10.1 to our Current Report on Form 8-K, filed on January 7, 2015)

10.14

Third Amended and Restated Loan Agreement between the Registrant, Shirts Illustrated, LLC, Build-A-Bear Workshop Franchise Holdings, Inc., Build-A-Bear Entertainment, LLC, and Build-A-Bear Retail Management, Inc., as borrowers, and U.S. Bank National Association, as Lender, entered into on September 27, 2005 with an effective date of May 31, 2005 (incorporated by reference from Exhibit 10.1 to our Current Report on Form 8-K, filed on October 3, 2005)

10.13

10.15

Second Amended and Restated Revolving Credit Note dated May 31, 2005 by the Registrant, Shirts Illustrated, LLC, Build-A-Bear Workshop Franchise Holdings, Inc., Build-A-Bear Entertainment, LLC, and Build-A-Bear Retail Management, Inc., as Borrowers, in favor of U.S. Bank National Association (incorporated by reference from Exhibit 10.2 to our Current Report on Form 8-K, filed on October 3, 2005)

10.14

10.16

Fourth Amended and Restated Loan Agreement between the Registrant, Build-A-Bear Workshop Franchise Holdings, Inc., Build-A-Bear Entertainment, LLC, Build-A-Bear Retail Management, Inc., as borrowers, and U.S. Bank National Association, as lender, dated as of August 11, 2008 (incorporated by reference from Exhibit 10.1 to our Current Report on Form 8-K, filed on August 13, 2008)

61

10.16.1

10.14.1

Fourth Amended And Restated Revolving Credit Note dated as of October 28, 2009 by the Registrant, Franchise Holdings, Inc., Build-A-Bear Entertainment, LLC (“BABE”), and Build-A-Bear Retail Management, Inc., as borrowers, in favor of U.S. Bank National Association (incorporated by reference from Exhibit 10.110.2 to our Current Report on Form 8-K, filed on October 29, 2009)August 13, 2008)

   
10.15

10.17

Public Warehouse Agreement dated April 5, 2002 between the Registrant and JS Logistics, Inc., as amended (incorporated by reference from Exhibit 10.25 to our Registration Statement on Form S-1, filed on August 12, 2004, Registration No. 333-118142)
10.15.1Second Amendment dated June 16, 2005 to the Public Warehouse Agreement dated April 5, 2002 between the Registrant and JS Warehousing, Inc. (incorporated by reference from Exhibit 10.2 to our Quarterly Report on Form 10-Q for the fiscal quarter ended on April 2, 2005)
10.15.2†Second Amendment dated June 16, 2005 to the Public Warehouse Agreement dated April 5, 2002 between the Registrant and JS Warehousing, Inc. (incorporated by reference from Exhibit 10.2 to our Quarterly Report on Form 10-Q for the fiscal quarter ended July 2, 2005)
10.16Agreement for Logistics Services dated as of February 24, 2002 by and among the Registrant and HA Logistics, Inc. (incorporated by reference from Exhibit 10.26 to our Registration Statement on Form S-1, filed on August 12, 2004, Registration No. 333-118142)
10.16.1Letter Agreement extending Agreement for Logistics Services between HA Logistics, Inc. and the Registrant dated March 22, 2005 (incorporated by reference from Exhibit 10.3 to our Quarterly Report on Form 10-Q for the fiscal quarter ended April 2, 2005)
10.16.2Letter Agreement extending Agreement for Logistics Services between HA Logistics, Inc. and the Registrant dated May 3, 2005 (incorporated by reference from Exhibit 10.4 to our Quarterly Report on Form 10-Q for the fiscal quarter ended April 2, 2005)
10.16.3†Letter Agreement dated June 7, 2005 amending the Agreement for Logistics Services dated February 24, 2002 by and among the Registrant and HA Logistics, Inc. (incorporated by reference from Exhibit 10.1 to our Quarterly Report on Form 10-Q for the fiscal quarter ended July 2, 2005)
10.16.4†Agreement For Logistics Services dated as of June 30, 2008 between the Registrant and HA Logistics. Inc. (incorporated by reference from Exhibit 10.1 to our Current Report on Form 8-K, filed on July 3, 2008)
10.17†Lease Agreement dated as of June 21, 2001 between the Registrant and Walt Disney World Co. (incorporated by reference from Exhibit 2.1 of our Registration Statement on Form S-1, filed on August 12, 2004, Registration No. 333-118142)
10.18Lease dated May 5, 1997 between Smart Stuff, Inc. and Hycel Partners I, L.P. (incorporated by reference from Exhibit 10.29 to our Registration Statement on Form S-1, filed on August 12, 2004, Registration No. 333-118142)
10.19Agreement dated October 16, 2002 between the Registrant and Hycel Properties Co., as amended (incorporated by reference from Exhibit 10.30 to our Registration Statement on Form S-1, filed on August 12, 2004, Registration No. 333-118142)
10.19.1Third Amendment to Lease between First Industrial, L.P. and Registrant, dated as of November 21,  2007
10.19.2Fourth Amendment to Lease between First Industrial, L.P  and Registrant, dated as of December 29, 2011
10.20Letter Agreement dated September 30, 2003 between the Registrant and Hycel Properties Co. (incorporated by reference from Exhibit 10.30.1 to Pre-Effective Amendment No. 5 to our Registration Statement on Form S-1, filed on October 12, 2004, Registration No. 333-118142)
10.21Construction Management Agreement dated November 10, 2003 by and between the Registrant and Hycel Properties Co. (incorporated by reference from Exhibit 10.31 to our Registration Statement on Form S-1, filed on August 12, 2004, Registration No. 333-118142)
68

10.22

Agreement dated July 19, 2001 between the Registrant and Adrienne Weiss Company (incorporated by reference from Exhibit 10.32 to our Registration Statement on Form S-1, filed on August 12, 2004, Registration No. 333-118142)

10.23

10.18

Lease between 5th Midtown LLC and the Registrant dated July 21, 2004 (incorporated by reference from Exhibit 10.33 to Pre-Effective Amendment No. 1 to our Registration Statement on Form S-1, filed on September 10, 2004, Registration No. 333-118142)
10.24Exclusive Patent License Agreement dated March 12, 2001 by and between Tonyco, Inc. and the Registrant (incorporated by reference from Exhibit 10.34 to Pre-Effective Amendment No. 2 to our Registration Statement on Form S-1, filed on September 20, 2004, Registration No. 333-118142)
10.25

Standard Form Industrial Building Lease dated August 28, 2004 between First Industrial, L.P. and the Registrant (incorporated by reference from Exhibit 10.35 to Pre-Effective Amendment No. 4 to our Registration Statement on Form S-1, filed on October 5, 2004, Registration No. 333-118142)

10.26

10.18.1

Third Amendment to Lease between First Industrial, L.P. and Registrant, dated as of November 21, 2007 (incorporated by reference from Exhibit 10.19.1 to our Annual Report on Form 10-K, filed on March 15, 2012)

10.18.2

Fourth Amendment to Lease between First Industrial, L.P. and Registrant, dated as of November 21, 2007 (incorporated by reference from Exhibit 10.19.2 to our Annual Report on Form 10-K, filed on March 15, 2012)

10.19

Facility Construction Agreement dated December 22, 2005 between the Registrant and Duke Construction Limited Partnership (incorporated by reference from Exhibit 10.35 to our Annual Report on Form 10-K, for the year ended December 31, 2005)

10.27

10.20

Real Estate Purchase Agreement dated December 19, 2005 between Duke Realty Ohio and the Registrant (incorporated by reference from Exhibit 10.36 to our Annual Report on Form 10-K, for the year ended December 31, 2005)

10.28*

10.21*

Rules of the Build-A-Bear Workshop, Inc. U.K. Share Option Scheme (incorporated by reference from Exhibit 10.1 to our Current Report on Form 8-K filed on February 9, 2007)
10.29*

Nonqualified Deferred Compensation Plan (incorporated by reference from Exhibit 10.42 to our Annual Report on Form 10-K, filed on March 15, 2007)for the year ended December 30, 2006)

   
10.30

 10.22*

Employment, Confidentiality and Noncompete Agreement dated September 15, 2014 between Vojin Todorovic and the Registrant (incorporated by reference from Exhibit 10.1 to our Current Report on Form 8-K, filed on September 15, 2014)

 Settlement

 10.23*

Separation Agreement and General Release by and between Build-A-Bear Workshop, Inc.Tina Klocke and the United States Consumer Products Safety Commission, finally accepted effective January 4, 2012Registrant dated September 15, 2014 (incorporated by reference from Exhibit 10.2 to our Current Report on Form 8-K, filed January 4, 2012)on September 15, 2014)

   
11.1

 10.24*

 Separation Agreement and General Release by and between Kenneth Wine and the Registrant dated October 10, 2014 (incorporated by reference from Exhibit 10.1 to our Current Report on Form 8-K, filed on October 14, 2014)

 

 10.25*

 Employment, Confidentiality and Noncompete Agreement dated August 12, 2014 between Jennifer Kretchmar and the Registrant (incorporated by reference from Exhibit 10.1 to our Quarterly Report on Form 10-Q, filed on November 6, 2014)

11.1

Statement regarding computation of earnings per share (incorporated by reference from Note 1211 of the Registrant’s audited consolidated financial statements included herein)

13.1

21.1

Annual Report to Shareholders for the Fiscal Year Ended January 2, 2010 (The Annual Report, except for those portions which are expressly incorporated by reference in the Form 10-K, is furnished for the information of the Commission and is not deemed filed as part of the Form 10-K)
16.1Letter dated July 15, 2011 from KMPG LLP to the Securities and Exchange Commission (incorporated by reference from Exhibit 16.1 to our Current Report on Form 8-K, filed on July 15, 2011)
21.1

List of Subsidiaries of the Registrant (incorporated by reference from Exhibit 21.1 to our Annual Report on Form 10-K, for the year ended December 30, 2006, filed March 15, 2007)29, 2012

23.1

Consent of Ernst & Young LLP

23.2

31.1

Consent of KPMG LLP
31.1

Rule 13a-14(a)/15d-14(a) certification (pursuant to Section 302 of the Sarbanes-Oxley Act of 2002, executed by the Chief Executive Officer and Chief President Bear)

31.2

Rule 13a-14(a)/15d-14(a) certification (pursuant to Section 302 of the Sarbanes-Oxley Act of 2002, executed by the Chief Financial Bear)Officer)

32.1

Section 1350 Certification (pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, executed by the Chief Executive Officer and Chief President Bear)

62

32.2

32.2

Section 1350 Certification (pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, executed by the Chief Financial Bear)Officer)

101.INS

XBRL Instance

   
99.1

101.SCH

Financial Statements of Ridemakerz, LLC

XBRL Extension Schema

   
101.INS

101.CAL

XBRL InstanceExtension Calculation

   
101.SCH

101.DEF

XBRL Extension SchemaDefinition 

   
101.CAL

101.LAB

XBRL Extension CalculationLabel

   
101.DEF

101.PRE

XBRL Extension Definition
101.LABXBRL Extension Label
101.PRE

XBRL Extension Presentation

* Management contract or compensatory plan or arrangement

 
*Management contract or compensatory plan or arrangement.
63
Confidential treatment requested as to certain portions filed separately with the Securities and Exchange Commission

 
69

BUILD-A-BEAR WORKSHOP, INC.

SIGNATURES

Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

BUILD-A-BEAR WORKSHOP, INC.

(Registrant)

    

Date: March 15, 201219, 2015

By:  

/s/ Maxine ClarkSharon John 

Sharon John

Chief Executive Officer and Chief President Bear

    
Maxine Clark

By:  

/s/ Voin Todorovic 

Chief Executive Bear

Voin Todorovic

By:  /s/ Tina Klocke
Tina Klocke

Chief Operations and Financial Bear, Treasurer and SecretaryOfficer 

KNOW ALL MEN BY THESE PRESENTS, that each person whose signature appears below constitutes and appoints Maxine ClarkSharon John and Tina Klocke,Voin Todorovic, and each of them, his or her true and lawful attorneys-in-fact and agents, with full power of substitution and resubstitution, for him or her and in his or her name, place and stead, in any and all capacities to sign the Annual Report on Form 10-K of Build-A-Bear Workshop, Inc. (the “Company”) for the fiscal year ended December 31, 2011January 3, 2015 and any other documents and instruments incidental thereto, together with any and all amendments and supplements thereto, to enable the Company to comply with the Securities Act of 1934, as amended, and any rules, regulations and requirements of the Securities and Exchange Commission in respect thereof, and to file the same, with all exhibits thereto, and other documents in connection therewith, with the Securities and Exchange Commission, granting unto said attorneys-in-fact and agents, and each of them, full power and authority to do and perform each and every act and thing requisite or necessary to be done in and about the premises, as fully to all intents and purposes as he might or could do in person, hereby ratifying and confirming all that said attorneys-in-fact and agents and/or any of them, or their or his substitute or substitutes, may lawfully do or cause to be done by virtue hereof.

Signatures

 

Title

 

Date

     

/s/ Mary Lou Fiala

 

Non-Executive Chairman

 

March 15, 201219, 2015

Mary Lou Fiala    
     

/s/ Maxine Clark

Director

March 19, 2015

Maxine Clark

/s/ James M. Gould

 

Director

 

March 15, 201219, 2015

James M. Gould    
     
/s/ Virginia KentDirectorMarch 15, 2012
Virginia Kent

/s/ Braden Leonard

 

Director

 

March 15, 201219, 2015

Braden Leonard    
     

/s/ Louis M. MucciColeman Peterson

 

Director

 

March 15, 201219, 2015

Louis M. Mucci

Coleman Peterson

    
     

/s/ Coleman PetersonMichael Shaffer

 

Director

 

March 15, 201219, 2015

Coleman PetersonMichael Shaffer    
     

/s/ William ReislerSharon John

 DirectorMarch 15, 2012
William Reisler

/s/ Maxine Clark

Director and Chief Executive Officer and Chief President Bear

 

March 15, 201219, 2015

Maxine ClarkSharon John (Principal Executive Officer)  
     

/s/ Tina KlockeVoin Todorovic

 

Chief Operations and Financial Bear, TreasurerOfficer 

 

March 15, 201219, 2015

Tina KlockeVoin Todorovic and Secretary (Principal(Principal Financial and Accounting Officer)  

70

 64