UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549
FORM 10-K
ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
For the fiscal year ended December 31, 20192022
OR
        TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
For the transition period from ________________ to ________________

Commission file number: 001-36514
gpro-20221231_g1.jpg
GOPRO, INC.
(Exact name of registrant as specified in its charter)
Delaware77-0629474
(State or other jurisdiction of incorporation or organization)(I.R.S. Employer Identification No.)
3000
3025 Clearview Way
San Mateo,California94402
(Address of principal executive offices)(Zip Code)
(650)332-7600
(Registrant’s telephone number, including area code)
Securities registered pursuant to Section 12(b) of the Act:
Title of each classTrading Symbol(s)Name of each exchange on which registered
Class A Common Stockcommon stock, $0.0001 par valueGPRONASDAQ Global Select Market
Securities registered pursuant to section 12(g) of the Act: None
Indicate by check mark if the Registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act.    Yes No
Indicate by check mark if the Registrant is not required to file reports pursuant to Section 13 or Section 15(d) of Act.    Yes No
Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.    Yes þ    No ☐
Indicate by check mark whether the registrant has submitted electronically every Interactive Data File required to be submitted pursuant to Rule 405 of Regulation S-T (§ 232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit such files).     Yes þ No ☐
Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, a smaller reporting company, or an emerging growth company. See the definitions of “large accelerated filer,” “accelerated filer,” “smaller reporting company,” and “emerging growth company” in Rule 12b-2 of the Exchange Act.

Large accelerated filerþ                        Smaller reporting company        ☐
Accelerated filer             ☐                        Emerging growth company        ☐
Non-accelerated filer        ☐
If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act.
Indicate by check mark whether the registrant has filed a report on and attestation to its management's assessment of the effectiveness of its internal control over financial reporting under Section 404(b) of the Sarbanes-Oxley Act (15 U.S.C 7262(b)) by the registered public accounting firm that prepared or issued its audit report.
If securities are registered pursuant to Section 12(b) of the Act, indicate by check mark whether the financial statements of the registrant included in the filing reflect the correction of an error to previously issued financial statements.
Indicate by check mark whether any of those error corrections are restatements that required a recovery analysis of incentive-based compensation received by any of the registrant’s executive officers during the relevant recovery period pursuant to §240.10D-1(b).
Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). Yes No
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The aggregate market value of the voting stock held by non-affiliates of the registrant as of June 30, 2019,2022, the last business day of the registrant’s most recently completed second fiscal quarter, was approximately $677,709,000$715,511,000 based upon the closing price reported for such date on The Nasdaq Global Select Market.
As of January 31, 2020, 127,099,0962023, 128,629,017 and 28,896,86626,258,546 shares of Class A and Class B common stock were outstanding, respectively.
DOCUMENTS INCORPORATED BY REFERENCE
Portions of the registrant’s definitive proxy statement for its 20202023 Annual Meeting of Stockholders (the “Proxy Statement”), to be filed within 120 days of the registrant’s fiscal year ended December 31, 2019,2022, are incorporated by reference in Part II and Part III of this Annual Report on Form 10-K.

Except with respect to information specifically incorporated by reference in this Annual Report on Form 10-K, the Proxy Statement is not deemed to be filed as part of this Annual Report on Form 10-K.


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GoPro, Inc.
Index



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PART I
Special note regarding forward-looking statements
This Annual Report on Form 10-K of GoPro, Inc. (GoPro or we or the Company) includes forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. All statements other than statements of historical fact, including statements regarding guidance, industry prospects, product and marketing plans, or future results of operations or financial position, made in this Annual Report on Form 10-K are forward-looking. To identify forward-looking statements, we use words such as “expect,” “anticipate,” “believe,” “may,” “will,” “estimate,” “intend,” “target,” “goal,” “plan,” “likely,” “potentially,” or variations of such words and similar expressions. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their date. If any of management’s assumptions prove incorrect or should unanticipated circumstances arise, the Company’s actual results could materially differ from those anticipated by such forward-looking statements. The differences could be caused by a number of factors or combination of factors including, but not limited to, those factors identified under Item 1A1A. Risk Factors.Factors. Forward-looking statements include, but are not limited to, statements regarding our plans to expand and improve product offerings in Item 11. Business and other sections of this Annual Report on Form 10-K, projections of results of operations, research and development plans, marketing plans, plans for international expansion and revenue growth drivers, plans to reduce operating expenses and drive profitability, including our restructuring plans and the improved efficiencies in our operations that such plans may create, the impact of negative macroeconomic factors including rising interest rates, inflation, the ability for us to grow camera sales, our ability to acquire and retain subscribers, the effects of global conflict such as the war in Ukraine, plans to settle the note conversion in cash, expectations regarding the volatility of the Company’s tax provision and resulting effective tax rate and projections of results of operations, the outcome of pending or future litigation and legal proceedings, the continuing impact of the COVID-19 pandemic and the economic recovery therefrom on our business, operations, liquidity and capital resources, employees, customers, supply chain, financial results, inflation, currency fluctuations and the world economy, and the scope and duration thereof, and any discussion of the trends and other factors that drive our business and future results in Item 7Management's Management’s Discussion and Analysis of Financial Condition and Results of Operations,, and other sections of this Annual Report on Form 10-K including but not limited to Item 1A1A. Risk Factors.Factors. Readers are strongly encouraged to consider the foregoing when evaluating any forward-looking statements concerning the Company. The Company does not undertake any obligation to update any forward-looking statements in this Annual Report on Form 10-K to reflect future events or developments.
Risk Factor Summary
Our business is subject to numerous risks and uncertainties, including those described in Item 1A. Risk Factors on this Annual Report on Form 10-K. These risks include, but are not limited to the following:

We may not be able to achieve revenue growth or profitability in the future, and if revenue growth or profitability is achieved, we may not be able to sustain it.
An economic downturn or economic uncertainty in the United States and international markets, as well as inflation, increasing interest rates or fluctuations in currency exchange rates may adversely affect consumer spending and demand for our products, which could impact our operating results or financial position.
Our goal to grow revenue and be profitable relies upon our ability to grow unit sales from our GoPro.com channel and our retail partners and distributors.
We may not be able to acquire and retain subscribers at all or at historical rates, which could adversely impact our results of operations and our ability to be profitable.
If our sales fall below our forecasts, especially during the holiday season, our overall financial condition and results of operations could be adversely affected.
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We rely on third-party suppliers, some of which are sole-source suppliers, to provide services and components for our products which may lead to supply shortages and other services, long lead times for components, and supply changes, any of which could disrupt our supply chain or our operations and may increase our costs.
If we do not successfully coordinate or if we encounter issues with our manufacturers, suppliers, or supply chain, business, brand, and results of operations could be harmed and we could lose sales.
Our future growth depends, in part, on further penetrating our total addressable market, and we may not be successful in doing so.
To remain competitive and stimulate consumer demand, we must effectively manage product introductions, product transitions, product pricing and marketing.
We depend on sales of our cameras, mounts and accessories for substantially all of our revenue, and any decrease in the sales or change in sales mix of these products could harm our business.
We face substantial risks related to inventory, purchase commitments and long-lived assets, and we could incur material charges related to these items that adversely affect our operating results.
Security and data breaches and cyberattacks could disrupt our web platform, products, services, internal operations, information technology systems, or those of our strategic partners, and any such disruption could reduce our expected revenue, increase our expenses, damage our reputation, and cause our stock price to decline significantly.
Our international operations account for a significant portion of our revenue and operating expenses and are subject to challenges and risks.
We depend on key personnel and qualified personnel to operate our business. If we are unable to attract, engage and retain qualified personnel, our ability to develop, transform and successfully operate our business could be harmed.
Our gross margin can vary significantly depending on multiple factors, which can result in unanticipated fluctuations in our operating results.
We operate in a highly competitive market and the size and resources of some of our competitors may allow them to compete more effectively than we can. New entrants also enter the digital imaging market category from time-to-time. These market factors could result in a loss of our market share and a decrease in our revenue and profitability.
Adverse changes to trade agreements, trade policies, tariffs and import/export regulations may have a negative effect on our business and results of operations.
If we fail to manage our operating expenses effectively, our financial performance may suffer.
A small number of retailers and distributors account for a substantial portion of our revenue, and if our relationships with any of these retailers or distributors were to be terminated or the level of business with them significantly reduced, our business could be harmed.
Our success depends on our ability to maintain the value and reputation of our brand.
Consumers may be injured while engaging in activities with our products, and we may be exposed to claims, or regulations could be imposed, which could adversely affect our brand, operating results and financial condition.
We may be subject to warranty claims that could result in significant direct or indirect costs, or we could experience greater returns from retailers and customers than expected, which could harm our business and operating results.
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We may grow our business in part through acquisitions, joint ventures, investments and partnerships, which could require significant management attention, disrupt our business, dilute stockholder value and adversely affect our operating results.
The ongoing COVID-19 outbreak has had a material impact on the United States and global economies and could have a material adverse impact on our employees, suppliers, customers and end consumers, which could adversely and materially impact our business, financial condition and results of operations.
Catastrophic events or political instability could disrupt and cause harm to our business.
Our aspirations and disclosures related to environmental, social and governance (ESG) matters expose us to risks that could adversely affect our reputation and performance.

Item 1. Business
Overview
GoPro helps its consumersthe world capture and share their experiencesitself in immersive and exciting ways. Our cameras, mountable and wearable accessories, subscription and subscription servicesservice, and implied post contract support have generated substantially all of our revenue. We sell our products globally through retailers, distributors and on gopro.com.GoPro.com.
Our product offerings include the following:
HERO8
HERO11 Black is our flagship waterproof camera launched in the Fall of 2022, featuring our GP2 processor, a larger sensor and HyperSmooth 5.0 image stabilization. The larger sensor provides 10-bit color video at up to 5.3K video at 60 frames per second, 27 megapixel (MP) photo resolution, 8:7 aspect ratio video for a larger vertical field of view, and Hyperview, which allows for a 16:9 field of view. HyperSmooth 5.0 image stabilization includes 360-degree Horizon Lock, which keeps video footage steady. The HERO11 Black also includes the Enduro Battery, which improves the camera performance in both cold and moderate temperatures, TimeWarp 3.0, Night Effects Time Lapse, and a front-facing and rear touch display. The HERO11 Black is cloud connected and can automatically upload recently captured footage and generate a highlight video to the user’s GoPro subscription cloud account. We also began shipping our HERO11 Black Creator Edition in the Fall of 2022 which is an all-in-one content capturing bundle that makes vlogging, filmmaking and live streaming easier than ever. Creator Edition combines the HERO11 Black, Volta, Enduro Battery, Media Mod, and Light Mod to create professional-quality videos.
HERO11 Black Mini launched in November of 2022, and has all the power of the HERO11 Black, but is smaller, lighter and simpler with a one-button design. The HERO11 Black Mini includes our GP2 processor, the larger sensor used in our HERO11 Black flagship camera, HyperSmooth 5.0 image stabilization and the Enduro Battery.
HERO10 Black launched in 2021, which includes our high-performance GP2 processor. The camera’s highest video resolution of 5.3K video at 60 frames per second delivers 91% more pixel resolution than 4K video at 30 frames per second and 665% more pixel resolution than 1080p HD at 60 frames per second, allowing for fluid playback and 2X slow motion. 4K video can be captured at 120 frames per second (4X slow motion) and 2.7K video can be captured at 240 frames per second (8X slow motion). The HERO10 Black also includes HyperSmooth 4.0 video stabilization, in-camera horizon leveling which has a tilt limit of 45° in high-performance settings, making chaotic video footage look smooth and steady. The new GP2 processor combined with the ultra-high resolution 23.6MP sensor enables life-like image quality. In addition to 23 megapixel photos, HERO10 Black enables 19.6 megapixel video stills to be pulled from 5K 4:3 video at 30 frames per second and 15.8 megapixel video stills from 5.3K video at 60 frames per second, which is ideal for capturing still images of sports and fast-paced activities. The HERO10 Black is also waterproof up to 33 feet, cloud connected while being charged and will automatically upload recently captured footage to the user’s GoPro cloud account. Additionally, the HERO10 Black continues to build off the noteworthy HERO9 Black
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features, including Power Tools, TimeWarp 3.0, front-facing and rear touch displays, and camera Mod compatibility.
MAX is our 360-degree waterproof camera featuring MAX HyperSmooth image stabilization, 360-degree MAX TimeWarp Video, MAX SuperView, PowerPano, built-in mounting, high-quality audio, live streaming, voice control and a front facing touch display. MAX HyperSmooth provides the highest performance video stabilization yet, while MAX SuperView provides the widest field of view ever from a GoPro camera. PowerPano allows users to capture a 6.2mp, 270-degree panoramic photo with the push of a button and creates an artifact-free shot of action or movement. Our MAX camera features six built-in microphones that allows users to capture immersive 360-degree audio, directional audio for vlogging and the best stereo sound ever from a GoPro.
GoPro subscriptionis our flagship camera launched in the Fall of 2019, featuring enhanced HyperSmooth 2.0 image stabilization, TimeWarp Video 2.0, built-in mounting, live streaming, cloud connectivity, voice control, improved audio and touch display. HyperSmooth 2.0 image stabilization includes dramatically improved pitch axis stabilization, a new Boost mode for absolute maximum stabilization, and powerful in-app horizon leveling that provides gimbal-like stability. TimeWarp Video 2.0 automatically applies a high-speed, ‘magic-carpet-ride’ effect to videos, while live streaming enables users to share content in real time to Facebook, Twitch, YouTube, Vimeo and other social media platforms. Our HERO8 Black camera is powered by GoPro’s custom designed GP1 processor and is the most powerful and performance featured GoPro camera to date. We also introduced three new accessories for the HERO8 Black camera, called Mods, which enables users to transform their HERO8 Black camera into a production powerhouse. The Media Mod delivers shotgun-mic performance with an integrated directional microphone, the Light Mod illuminates a scene and the Display Mod allows users to perfectly frame themselves during self-capture. We also continue to offer our HERO7 Black and HERO7 Silver cameras which were launched in the Fall of 2018. Our cameras are compatible with our ecosystem of mountable and wearable accessories, and feature automatic uploading capabilities for photos and videos to GoPro Plus, our subscription service that includes full access to the Quik app, unlimited cloud storage supporting source video and photo quality, camera replacement and damage protection, access to a high-quality live streaming service on GoPro.com as well as discounts on GoPro cameras, gear, mounts and accessories. Our HERO5 Black and newer cameras automatically upload photos and videos to a subscriber’s GoPro account at the highest possible quality, while HERO7 Black and newer cameras can access our live-streaming service.
Quik subscription is an important step in expanding our total addressable market to those who value organizing the visual moments of their lives with footage from any phone or camera. Quik subscribers can conveniently share their favorite photos or videos to the Quik app where those special “keeper” photos or videos will be added to a private “Mural” feed within the app. The Quik subscription provides access to a suite of powerful yet simple single-clip and multi-clip editing tools which allows users to edit photos or videos and create cinematic stories to showcase their life moments.
Quik app is a mobile app that provides the primary experience for users of both the GoPro and Quik subscriptions and is the primary integration point for GoPro camera owners into the GoPro software ecosystem. The primary goal of the Quik app is to enable users to get the most out of their favorite photos and videos from any phone or camera. This includes a simplified but powerful experience for offloading, backup, editing, story creation and sharing of user’s media.
GoPro Player + ReelSteady is a desktop app with industry-leading video stabilization and 360-reframing tools in a single post-production app. The GoPro Player + ReelSteady app includes features such as ReelSteady stabilization with real time playback, lens correction, batch export, the reframe tool, frame grab and trim tool.
MAX is our newest 360-degree waterproof camera launched in the Fall of 2019, featuring MAX HyperSmooth image stabilization, 360-degree MAX TimeWarp Video, MAX SuperView, PowerPano, built-in mounting, high-quality audio, live streaming, voice control and a front facing touch display. MAX HyperSmooth provides the highest performance video stabilization yet, while MAX SuperView provides the widest field of view ever from a GoPro camera. PowerPano allows users to capture a 6.2mp, 270-degree panoramic photo with the push of a button and creates an artifact-free shot of action or movement. Our MAX camera features six built-in microphones that allows users to capture immersive 360-degree audio, directional audio for vlogging and the best stereo sound ever from a GoPro.

GoPro Plusis our subscription service that provides a camera protection plan and enables subscribers to easily access, edit and share content. GoPro Plus includes unlimited cloud storage supporting source video and photo quality, as well as discounts on accessories, camera replacement and damage protection. Our HERO5 Black and newer cameras can automatically upload photos and videos to a subscriber’s GoPro Plus account at the highest possible quality.
GoPro App is a mobile app that seamlessly uploads a user’s GoPro photos and video clips to a smartphone. Our GoPro app now incorporates a video editing solution, which includes an improved multi-clip workflow that enables the GoPro app to better identify meaningful moments in users footage, and suggest story compilations of photos and videos. In addition, the GoPro app allows users to mix and match filters for a highly-customizable editing experience and offers an expanded library of soundtracks and support.
We also offer a full ecosystem of mountable and wearable accessories. See Products for additional information.
We believe our investments in hardware, cloud, mobile and mobiledesktop software solutions have yielded a solid foundational experience for consumers that we will continue to build upon in 2020.2023.
Our strategy
Helping our consumers capture and share their experiences in immersive and exciting ways is at the core of our mission and business. We are committed to developing solutions that create an easy, seamless experience for consumers to capture, create and share engaging personal content. When consumers use our products and services, they often generate and share content that increases awareness for GoPro, driving a virtuous cycle and a self-reinforcing demand for our products. We believe revenue growth will be driven by the introduction of new cameras, accessories, lifestyle gear, and subscription offerings and GoPro app monetization.service offerings. We also believe new or improvedenhanced camera features drive a replacement cycle among existing users and attract new users. Additionally,Consumers can choose between numerous channels to purchase our goal to expand our total addressable market will be through the monetization of a new GoPro app experience that we believe addresses widespread pain points that anyone with a smartphone or GoPro faces. Key components of our 2020 strategy and beyond include the following:
Strengthen our Core Business.We plan to focus on our target consumers, identify new consumer segments, and deliver high-value, high-marginhardware products, to strengthen our core business. Our continued commitment and investment in consumer research and analytics is fundamental to our strategy, and will help us design better products and services for our consumers. We believe that extending GoPro’s brand and products will solve problems for a broader set of consumers. We plan to further leverage analytics and integrate a deeper understanding of our most important consumer segments and new consumer segments across the business to optimize the next generation of our products and go-to-market strategies. Additionally, we will seek to leverage our brand strength and product expertise to drive a hardware upgrade cycle for our consumers, opportunistically enter complementary new device categories, and continue to develop cameras.
Maximize our Direct Business.We see an opportunity to increase our direct business, which includes gopro.com, and direct to retailer sales, which are typically higher gross margin sales than our distribution business. As gopro.com represents a growing percentage of our direct business and revenue, we also expect to grow our gross margins. We will focus on scaling our direct business to improve the customer experience on gopro.com and within our retail channel, and as a result, we expect these efforts will also allow us to improve our operating results.
Grow Digital Service and Subscription Offerings.We plan to maximize the experience for GoPro camera owners and extend our software solutions to smartphone owners, thereby expanding our total addressable market. We believe eliminating the pain points involved in managing content, and producing and sharing immersive experiences delivers on the promise of the GoPro experience for our target consumer. Our HERO5 and newer cameras, GoPro Plus, and apps work together to enable an ecosystem that allows users to capture, edit and share experiences, and easily back-up content in the cloud. In 2019, we continued to advance and simplify the mobile experience for our consumers, incorporating a video editing solution into the GoPro app for a simplified one-app experience, and intend to continue to scale the relevance and functionality of the GoPro app to appeal to not just GoPro camera owners but to smartphone owners as well.

Improve Efficiency and Reliability.We will continue to focus on strengthening our operational excellence to ensure reliability and predictability.We expect to operate at a similar operating expense level in 2020 from 2019, with a focus on awareness, demand generation, our future roadmap,sold through GoPro.com and a continued commitment to insights and analytics to better manage and improveglobal network of retailers. In addition, consumers may purchase our subscription through GoPro.com or via the predictability of our business. Our future success will depend, in part, upon our ability to manage our operating expenses effectively. Since the fourth quarter of 2016, we implemented three company-wide restructurings of our business resulting in a reduction in our global workforce, the elimination of several high-cost initiatives (including the closure of our aerial products business) and the consolidation of certain leased office facilities, in order to focus our resources on our cameras and accessories, cloud and service businesses. (See Quik mobile app.
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Item 7Management's Discussion and Analysis of Financial Condition and Results of Operations for information regarding restructuring charges in 2019, 2018 and 2017.)
Empower our People: Deepen our Talent Development, Culture and Commitment. In every area of our company, we aspire to retain employees committed to growing GoPro through great ideas and innovation. We plan to do this by leveraging our strong brand recognition, unique culture, competitive compensation and benefits, and our strong commitment to our Diversity, Inclusion and Belonging initiative. GoPro’s culture has been central to our ability to attract top talent. The hallmark of the GoPro employment brand is a closely-knit community, referred to as the GoPro Family, who work collaboratively in a lively workplace and are supported by competitive compensation and benefits, growth opportunities and engaging programs to support professional development.
Products
Cameras. We offer a good-better-best camera line-up that includesfamily of flagship cameras, including our cloud connected HERO7 Silver, HERO7HERO11 Black, HERO11 Black Mini, HERO10 Black, HERO10 Black Bones, HERO9 Black, HERO8 Black and HERO8MAX cameras. Our HERO11 Black, cameras. We also offer MAX, our newest waterproof 360-degree camera. HERO7 Silver, HERO7HERO11 Black Mini, HERO10 Black, HERO9 Black, HERO8 Black, and MAX cameras are durable, waterproof (without a housing), come with select mounting accessories, and have built-in Wi-Fi and Bluetooth providingtechnology, that provide connectivity with a mobile device to enable remote control, content viewing, editing and sharing functionality. Our HERO11 Black, HERO11 Black Mini and HERO10 Black cameras offer 5.3K video at 60 frames per second, our HERO9 Black camera offers 5K video at 30 frames per second, and our HERO8 Black and HERO7 Black camerascamera can shoot video in 4K at 60 frames per second, while our HERO7 Silver camera can shoot video in 4K at 30 frames per second. MAX captures video in 360-degrees at 6K resolution and stitches to 5.6K. All of our current cameras feature multi-language voice and contextual control, electronic image stabilization, a simplified user experience, and the ability to auto-upload photos and videos to GoPro Plus via Wi-Fi for easy access and editing with our Quik app. HERO11 Black, HERO10 Black, HERO9 Black, HERO8 Black HERO7 Black, HERO7 Silver and MAX also feature GPS and additional sensors that capture location, elevation, speed and G-force loads. We also offer Open GoPro, an open API initiative, that makes it easy for third-party developers to integrate HERO9 and newer cameras into their own development efforts.
Mounts and accessories.accessories. We offer a wide range of mounts and accessories, either bundled with a camera or sold separately, that enhance the functionality and versatility of our products, and enable our consumers to capture their experiences during a variety of activities or moments from different viewpoints. Our equipment-based mounts include threeWe also produce and sell camera attachments called Mods, which allowsallow users to transform their HERO11, HERO10, HERO9 or HERO8 Black cameracameras into a production powerhouse. The Media Mod delivers shotgun-mic performance withprovides an integrated directional microphone, the Light Mod illuminates a scene and the Display Mod allows users to perfectly frame themselves during self-capture. In addition, we offer Max Lens Mod that brings Max HyperSmooth video stabilization and Max SuperView’s ultra-wide-angle photo and video to the HERO11, HERO10 and HERO9 Black cameras. Other equipment-based mounts include helmet, handlebar, roll bar and tripod mounts. Our 3-way mount is a 3-in-1 mount that can be used as a camera grip, extension arm or tripod, and our floating mounts such as the Handler, and Bite Mount + Floaty, allow our cameras to float in water. We also enable consumers to wear mounts on their bodies with the use of our magnetic swivel clip, wrist housing, chest harness and head strap. Additionally, we offer colored camera sleeves, spare batteries, dive filters and charging accessories and cables to connect our GoPro cameras to computers, laptops and television monitors. Our accessories expand the features, versatility and convenience of our cameras.
ApplicationsSubscription. .Our GoPro subscription offers a range of benefits to our consumers, including a camera protection plan and a platform that enables subscribers to easily access, edit and share content. The GoPro subscription also includes unlimited cloud storage supporting original source video and photo quality, access to a high-quality live streaming service on GoPro.com, as well as discounts on GoPro cameras, lifestyle gear, mounts and accessories. Our HERO5 Black and newer cameras automatically upload photos and videos to a subscriber’s GoPro account at the highest possible quality, while HERO7 Black and newer cameras can access our live-streaming service. We had 2.25 million subscribers as of December 31, 2022, representing 43% growth year-over-year.
Applications. We offer mobile and desktopweb applications to all consumers at no charge that provide a complete media workflow for downloading,archiving, editing, multi-clip story creation and sharing content on the fly using a smartphone or desktop. Additionally, the GoPro applications seamlessly integrate a user’s GoPro into the media workflow by allowing remote control of the camera using a smartphonefly. The Quik app makes it easy for camera content capture and offload. Using a GoPro MAX or Fusion, the GoPro applications enable creating, editing and sharing 360-degree camera content and enables users to re-frameget the 360-degree camera content to save traditional fixed-perspective videos. The GoPro app now incorporates a video editing solution to better identify meaningful moments in users footage and suggest story compilationsmost out of their favorite photos and videos. In addition,videos no matter which phone or camera is used to capture the GoProfootage. We believe the Quik app and the Quik subscription are important steps in expanding our total addressable market to all those who want to create, edit and organize the visual moments of their lives. The Quik subscription provides access to a suite of powerful yet simple editing tools which allows users to mix and

match filters for a highly-customizable editing experience and offersedit photos or videos themselves. Edits can be applied to single clips, or several clips of an expanded library of soundtracks and support.
Services. GoPro Plus is a subscription service that offers a range of benefits to our consumers, including damage protection, camera replacement, on-the-go accessevent can be put together into automated, music-synced videos. Quik subscribers can also conveniently share their favorite photos or videos via the Quik app where those special “keeper” photos or videos will be added to a user’s photos and videos, storage of unlimited photos and videos,private “Mural” feed. Furthermore, by integrating the Quik app editing and sharing capabilities using a smartphone andengine into the GoPro app,cloud ecosystem, we are now able to offer automatic, behind-the-scenes creation of videos and edits to users without any work on their part.
Lifestyle Gear. We offer a lifestyle gear lineup that melds our signature design and versatility across a line of bags, backpacks and cases. We also offer an expanded libraryexclusive line of soundtracks, premium support,t-shirts, hats and exclusive discounts on mounts and accessories. We had more than 334,000 paying subscribers asother soft goods that capture the spirit of January 31, 2020. Revenue earned to date from GoPro Plus was not material to our results.the brand.
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Seasonality
Historically, we have experienced our highest levels of revenue in the fourth quarter of the year, coinciding with the holiday shopping season, particularly in the United States and Europe. While we aim to reduce the impact of fourth quarter seasonality on full year performance, timely and effective product introductions and forecasting, whether just prior to the holiday season or otherwise, are critical to our operations and financial performance.
Segment information and geographic data
We operate as one reportable segment. Financial information about geographic areas is presented in Note 10 Concentrations of risk and geographic information,, to the Notes to Consolidated Financial Statements of this Annual Report on Form 10-K.
Backlog
We do not believe that backlog information is material or meaningful as of any particular date or indicative of future sales, as our customers can change or cancel orders with limited or no penalty and limited advance notice prior to shipment.
Research and development
We are passionate about developing new and innovative products that inspire our consumers and enhance our brand. We are constantly innovating to deliver better performance, expanded functionality and increased convenience to enhance the appeal of our products. We strive to remain a market leader by consistently introducing innovative products, software and services that offer optimal performance at affordable price points.performance.
We have a user experience-driven approach to product development and our CEO leads product design. By engaging with customers, consumers and opinion leaders in our core markets around the world, our development team strives to introduce meaningful and empowering new features that expand the versatility and performance of our products. We also benefit from input received from our in-house production team, our sponsored athletes and our brand advocates that regularly travel the world capturing content using our products. We believe leveraging this input will help refine our existing products and influence future products that give us a competitive advantage.
Our engineering team supports the development of cameras, related mounts and accessories, firmware and software. Our hardware engineering team is responsible for developing technologiessolutions to support the concepts developed by our product team. These core technologiessolutions include GoPro’s custom designed GP1 processor,system on chip, which allows our cameras to perform advanced image computation, and provides unparalleled image quality and next-level image stabilization, new image silicon processors, image sensors and lenses, as well as the core algorithms that enable the systems to operate and provide optimal performance and features. Our hardware engineering team also integrates these innovations and firmware into our product designs, and develops our cameras, mounts and accessories.
Our software engineering team develops applications that enhance the functionality of our products and facilitate the management, editing, sharing and viewing of content. These applications are being developed for mobile, desktop and web-based platforms. Our core technologies include rendering engines to enable smooth video playback and editing, algorithms for moment identification, automatic story creation as well as cloud-based media storage, analysis and playback.

Our software engineering team also manages our cloud and web platforms that power our application experiences and direct-to-consumer channel via GoPro.com.
Manufacturing, logistics and fulfillment
Our products are designed and developed in the United States, France, China and Romania, and a significant majority of our manufacturing is outsourced to contract manufacturers located in China Mexico, Japan and Malaysia. In 2019, we moved most of our United States bound camera production from China to Mexico, a change catalyzed by tariff-related concerns.Thailand. We believe that using outsourced manufacturing enables greater scale and flexibility than establishing our own manufacturing facilities. Several key strategic parts are purchased from suppliers by us and then consigned to our manufacturers, while the vast majority of parts are procured directly by our contract manufacturers. Our strategic commodities team manages the pricing and supply of the key components of our cameras, including digital signal processors, sensors and lenses, and we leverage their expertise to achieve competitive pricing on the largest value-add components and leverage our contract manufacturers’ volume purchases for best pricing on common parts.
We have third-party facilities in China and MexicoThailand for final pack-out of our finished products. These finished products are shipped to outsourced fulfillment centers in California, Kentucky, Netherlands,the United States, as well as Hong Kong, Netherlands and Singapore that deliver our products to our customers.
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Sales channels and customers
We offer our products in over 30,000 retail outlets and in over 10080 countries through our directretail sales channel to retailers and indirectlydistributors, and through our distribution channel.direct-to-consumer sales channel via GoPro.com. In 20192022 and 2018, our direct sales accounted for 46%2021, GoPro.com revenue represented 38% and 48%34% of our revenue, respectively, of which, revenue from gopro.com represented 23% and 16% of our direct salesnet revenue, respectively, and our distributorsretail accounted for 54%62% and 52%66% of our net revenue, respectively.
Direct sales
We sell directly to most of our retailers in the United States, some of our retailers in Europe and to consumers worldwide through our e-commerce channel.GoPro.com.
Independent specialty retailers. We use a network of location-based independent manufacturer representatives to sell our products to independent specialty retailers in the United States focused on sports and consumer activity capture markets. Our representatives provide highly personalized service to these retailers, including in-store merchandising, taking orders and providing clinics to educate retail sales personnel about GoPro products and services. We also have an internal, regionally focused sales team that provides a secondary level of service to both the independent specialty retailers and manufacturer representatives. Independent specialty retailers generally carry our higher end products, targeting their core customers who we believe tend to be early adopters of new technologies. Independent specialty retailers outside of the United States represent a similarly important sales channel for us, and we reach these customers indirectly through our network of international distributors.
Big box retailers. We sell to large retailers with a national presence, including Amazon.com, Inc., Best Buy, Inc., Target Corporation Wal-Mart,and Walmart, Inc., Dixons Carphone and Fnac. We support these retailers with a dedicated and experienced sales management team that we believe enables us to reduce channel conflict.
Mid-market retailers. We also sell to retailers with a large regional or national presence, often focused on specific verticals such as consumer electronics, sporting goods, military, hunting and fishing, and motorsports. In the United States, we sell directly to these mid-market retailers through our experienced sales teams assigned to particular accounts and regions.
E-commerce channel.GoPro.com. We sell our full line of products to consumers worldwide through our online store at gopro.com,GoPro.com, which we market through online and offline advertising. Sales through gopro.com were more than 10%GoPro.com revenue represented 38%, 34% and 32% of our totalnet revenue for 20192022, 2021 and less than 10% of our total revenue for 2018 and 2017.2020, respectively.
Distribution
We sell to over 5540 distributors who resell our products to retailers in international and domestic markets. We have dedicated sales personnel focused on providing a high level of service to these distributors, including assisting with product mix planning, channel marketing and in-store merchandising, development of marketing materials, order assistance and educating the distributors’ sales personnel about GoPro products.

In-store merchandising
Our in-store merchandising strategy focuses on our iconic GoPro-branded, video-enabled point of purchase (POP) merchandising displays that are located in nearly all retail outlets where our products are sold. These displays showcase GoPro videos and present our product ecosystem in a customer-friendly manner. Our larger retailers help us represent a broader range of GoPro products due to their in-store deployment of our larger and custom POP displays. We have been successful working with our retailers to further expand the footprint of our POP displays within existing stores. As of December 31, 20192022 and 2018,2021, we had approximately 29,000 26,000 and 23,000 POP displays,respectively, in retail outlets worldwide.
Marketing and advertising
Our marketing and advertising programs are focused on engaging consumers by exposing them to compelling GoPro content and educating them about new hardware features, as well as the power of our solutions for software editing (mobile, web and desktop applications) and content management (GoPro Plus).management. We believe this approach enhances our brand while demonstrating the performance, durability and versatility of our products. Our marketing and advertising efforts span a wide range of consumer interests and leverage both traditional consumer marketing and lifestyle marketing strategies.
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Consumer marketing. Social media plays an important role in our consumer marketing strategy. Our consumers capture and share personal GoPro content on social media and content sharing platforms like Facebook, Instagram, TikTok, Twitter Vimeo and YouTube. In 2019,At the end of 2022, we gained 4.3 million new followers to our social accounts forreached a lifetime total of 42.849.6 million followers. Of the 4.3 million new followers on our social accounts, 2.4 million were on Instagram, resulting in a lifetime total of 19.1 million on Instagram.followers. To date, we have reached 1.4over 17.4 billion views of content tagged #GoPro on TikTok and more than 2.4 3.7 billion views on GoPro’s YouTube channel. We also integrate user-generated content and GoPro originally produced content into advertising campaigns across various platforms including print, online, billboards and other out of homeout-of-home advertising, and at consumer and trade facing events. This content also supports our in-store channel marketing efforts, appearing on our POP displays and other in-store marketing materials. We continue to believe GoPro content remains a significant asset that builds awareness for our brand and products.
Lifestyle marketing. Our lifestyle marketing programs focus on expanding GoPro brand awareness by engaging consumers through relationships with key influencers, event promotions and other outreach efforts. We cultivate strong relationships with influential athletes, celebrities, entertainers and brands, all of whom use our products to create and share engaging content with their own fans and consumers.
Competition
The market for cameras is highly competitive and characterized by frequent product introductions and rapid technological advances. We believe the principal competitive factors impacting the market for our products include quality, reliability and user experience, price and performance, design innovation, brand recognition, marketing and distribution capability, service and support, and brand reputation.
We compete against established, well-known camera manufacturers such as Canon Inc. and Nikon Corporation, as well as large, diversified electronics companies such as, Samsung Electronics Co. and Sony Corporation and specialty companies such as Garmin Ltd., the Ricoh Company, Ltd., Shenzhen Arashi Vision Co., Ltd. and SZ DJI Technology Co., Ltd. We believe we compete favorably with these companies’ products. Our durable and versatile product design facilitates increased functionality and wearability, and we offer a variety of mounts and other accessories that enable a wide range of consumer use cases that are difficult for other competing products to address. Further, we offer many professional-grade features within our camera and 360-degree camera product offerings at attractive consumer price points, including our HyperSmooth 2.05.0 which provides pitch axisis our most advanced stabilization in-appever and includes in-camera horizon leveling that provides a gimbal-like effect, super high-resolution video capability, voice control features,keeps shots smooth and level, and for our 360 experience, OverCapture, whichMAX SuperView and PowerPano. MAX SuperView provides the widest field of view ever from a GoPro camera while PowerPano allows a MAX userusers to capture content from every angle.a 6.2mp, 270-degree panoramic photo with the push of a button and creates an artifact-free shot of action or movement. We also provide users with a suite of free mobile and desktop applications that enhance the overall GoPro experience. Moreover, we believe we have achieved significant brand recognition in our target vertical markets. We believe our years of experience working with active and influential consumers contributes to our ability to develop attractive products and establishes the authenticity of our brand, thereby differentiating us from

current and potential competitors.
Smartphones and tablets with photo and video functionality have significantly displaced the market for traditional camera sales, and the makers of those devices also have mobile and other content editing applications and storage for content captured with those devices. Our Quik app and GoPro app, GoPro Plus service and Quik desktop editing applicationsubscription may not be as compelling a solution as those offered by other companies, such as Apple, Inc. and Google, although the GoProQuik app supports content from other platforms including content from iOS and Android. Also, itIt is possible that, in the future, the manufacturers of such devices, such as Apple, Google and Samsung, may continue to design their products for use in a range of conditions, including challenging physical environments and waterproof capabilities, or develop products with features similar to ours. In addition, new companies may emerge and offer competitive products directly in our category.
Intellectual property
Intellectual property is an important aspect of our business, and ourbusiness.Our practice is to seek protection for our intellectual property in the United States and certain jurisdictions globally, as appropriate. To establish and protect our proprietary rights and confidential information, we rely upon a combination of trademark, copyright, patent, trade secrets, and other forms of intellectual property rights, as well as contractual restrictions such as confidentiality agreements, licenses, and intellectual property assignment agreements with employees, contract manufacturers,
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distributors and others.
GoPro is a leading innovator that holds a comprehensive portfolio of intellectual property rights. Our trademarks, including “GOPRO,” “HERO” and the GoPro logos, among others, are a critical component of the value of our business. In addition, we hold many issuedWe believe the strength of our trademarks, service marks, and pendingtrade dress have generated considerable brand loyalty, distinction, and renown among our customers and prospective customers.
GoPro’s patent portfolio been recognized as a leader in the high-tech and electronics industry. Our patents, including utility and design patents, forcover innovations that help our consumerscustomers capture, create and share their content using our cameras, mounts, accessories and software. Our patents cover technology and product areas that include physical structures,cameras, mounts, accessories, digital imaging, image processing, image stabilization, operational firmware and software, post-processing software, distributionmobile, desktop and cloud software, mount and accessory structures, as well as the ornamental aspects of our hardware and software products. As of December 31, 2019,2022, we had approximately 6821,218 issued patents and 441419 patent applications pending in the United States, and 314671 corresponding issued patents and 193122 patent applications pending in foreign countries.jurisdictions. Our issued United States patents will expire approximately between 2022 and 2041 and our issued foreign patents will expire approximately betweenat various times, starting in 2024, and 2039.no single patent or other intellectual property right is solely responsible for protecting GoPro’s products, software, and services. GoPro continues to invest in protecting its expanding innovation through ongoing development of its patent portfolio. We cannot be certain that our patent applications will be issued or that any issued patents will provide us with any competitive advantage or will not be challenged by third parties. We continually review our development efforts to assess our innovations, including their patentability. patentability, and regularly file patent applications to protect our innovations and technologies that come from our research, development, and design.
We take active measures to protect our intellectual property against unauthorized third-party use, including misuse of our patents, copyrights, trademarks and other proprietary rights. We monitor online marketplaces for infringing, knock-off, or counterfeit products and take action to remove those products. We have, and expect to continue to take legal action to enforce our intellectual property and proprietary rights when appropriate.
In addition to the foregoing protections, we generally control access to and use of our proprietary and other confidential information through the use of internal and external controls, including contractual protections in agreements with employees, contract manufacturers, distributors and others. Despite these protections and efforts, we may be unable to prevent third parties from using our intellectual property without our authorization, challenging the validity of our intellectual property, breaching any nondisclosure or confidentiality agreements with us, or independently developing products that are similar to ours without infringing our intellectual property, particularly in those countries where the laws do not protect our proprietary and intellectual property rights as fully as in the United States.
EmployeesHuman capital
We are continually investing in the engagement and retention of our global workforce by creating an inclusive workplace, providing market-competitive benefits to support our employees’ health and well-being, and fostering a learning environment in support of their growth and development. As of December 31, 2019,2022, we had 926employed 877 people.
Diversity and Inclusion
GoPro strives to be a more inclusive, representative, and equitable organization, and to leverage our brand and marketing to champion these values. Through our comprehensive DEIB program, we take a multi-faceted approach to creating a sense of belonging for GoPro employees. NoneWe provide trainings, workshops, events, and speaker series to help increase safe spaces and visibility for people with identities that have been historically oppressed. We take a hybrid approach to employee training, utilizing a self-directed individual learning platform with research-backed content in addition to coaching and other manager led activities. In addition to our mandatory sexual harassment prevention and bullying prevention training, new modules were added to help employees recognize and address unconscious bias and microaggressions. We host virtual discussions on a variety of diversity, equity and inclusion topics to educate employees on issues faced by historically marginalized groups and to foster understanding and empathy, champion diverse leadership, and celebrate the contributions that diverse groups bring to us and our community.
When our people thrive, our business thrives. GoPro invests in safe spaces through our Employee Resource Groups (ERGs). ERGs enhance the employee experience and help drive DEIB strategy by building community and connection, expanding education and awareness, creating opportunities for professional development and providing valuable feedback to our People Team.
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Our CEO, Nicholas Woodman, also signed on to the Outdoor CEO Diversity Pledge, committing us to, over the coming years, increasing representation of underrepresented groups in our hiring, marketing and athlete rosters, as well as sharing our learnings with other outdoor brands as a catalyst for industry change.
Employee Development and Training
We prioritize employee development and training, which we believe has a direct impact on employee growth, engagement and retention. To support managers and individual contributors within the company, we provide training and development opportunities through our online portal, Opportunity Lab. Opportunity Lab enables employees are currently coveredto access virtual instructor-led classrooms or self-directed web-based courses focused on topics such as the importance of using emotional intelligence in difficult times, leading change, understanding employee engagement, feedback and career development planning. We also offer employee development through our Mentorship Program. This program supports the employees’ professional development while expanding their network with our senior leaders.
Our leadership development and coaching programs focus on individual leadership growth, building trust and relationships with peers and sharing best practices. We continue to optimize our organizational efficiency and collaboration by providing ongoing training on effective meeting management and how to recognize unconscious bias. We believe that employee development is a collective bargaining agreement,shared responsibility of employee and manager, through both formal and informal methods (e.g., stretch assignments and peer-to-peer learning). Through our GROW Pro Plan program, managers and employees reflect on their individual skills and areas for development, guided by our company competency framework, and by what specific areas the employee would like to develop each year. We have a robust talent calibration and succession planning process to ensure we have experienced no work stoppages.fill the talent pipeline and identify any skills gaps with development plans.
Corporate and available information
We were originally incorporated as Woodman Labs, Inc. in California and began doing business as GoPro in February 2004. We reincorporated in Delaware in December 2011 and in February 2014, we changed our name to GoPro, Inc. Our principal executive offices are located at 30003025 Clearview Way, San Mateo, California 94402, and our telephone number is (855) 636-3578.(650) 332-7600. We completed our initial public offering in July 2014 and our Class A common stock is listed on The Nasdaq Global Select Market under the symbol “GPRO.” Our Class B common stock is not listed nor traded on any stock exchange.
We have registered and applied to register a number of trademarks with the United States Patent and Trademark Office and the trademark offices of other countries including “GOPRO,” “HERO” and the GoPro logos. This Annual Report on Form 10-K also includes references to trademarks and service marks of other entities, and those trademarks and service marks are the property of their respective owners.

Our website address is www.gopro.com. Through a link on the Investor Relations section of our website, we make available the following filings as soon as reasonably practicable after they are electronically filed with or furnished to the Securities and Exchange Commission (SEC): our Annual Report on Form 10-K, Quarterly Reports on Form 10-Q, Current Reports on Form 8-K and any amendments to those reports filed or furnished pursuant to Section 13(a) or 15(d) of the Exchange Act. All such filings are available free of charge. The information posted on our website is not incorporated into this report. The SEC maintains a website that contains reports, proxy and information statements and other information regarding our filings at www.sec.gov.

Item 1A. Risk Factors
You should carefully consider the risks described below and all other information contained in this Annual Report on Form 10-K before making an investment decision. The risk factors below do not identify all risks that we face; our operations could also be affected by factors that are not presently known to us or that we currently consider to be immaterial to our operations. In that event, the trading price of our shares may decline, and you may lose part or all of your investment.
Risks related to our business and industry
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We may not be able to achieve revenue growth or profitability in the future, and if revenue growth or profitability is achieved, we may not be able to sustain it.
Our historical results shouldcumulative GAAP income from the past three years may not be considered as indicative ofsustainable in future periods. We may not be able to achieve our future performance.forecast, sustain revenue growth or profitability, and our operating results may fluctuate unpredictably. For example, our annual revenue showed significant growth has been flat beginning in 2016, 2017 and 2018 with annual revenues of $1.185from 2020 to 2021 from $891.9 million to $1.16 billion,, $1.180 billion and $1.148 billion, respectively, and moderate growth in 2019 with respectively. In 2020, annual revenue of $1.195 billion.$891.9 million was negatively impacted by COVID-19. In addition, we incurred operating income of $39.0 million and $113.2 million and operating losses of $36.8 million for the full year in 2022, 2021 and 2020, respectively. In future periods, we could experience declines in revenue, or revenue could remain flat or grow more slowly than we expect, which could have a material negative effect on our future operating results.
We also incurred operating losses of $2.3 million, $94.0 millionand $163.5 million for the full year 2019, 2018 and2017, respectively. Lower levels of revenue, lower product margins or higher levels of operating expenseexpenses in future periods may result in additional losses or limited profitability. Since the fourth quarterWe may experience such lower levels of 2016,revenue, lower product margins or higher levels of operating expenses for a variety of reasons, including, among other factors: investments in product innovation, advertising and marketing; increasing freight rates; shipping delays; increased supply chain costs; impact of currency exchange rates; failure to maintain higher average sales pricing for our cameras; or a recession or other sustained adverse market event that materially impacts consumer purchases of discretionary items, such as our products.
Additionally, we have implemented three company-wide restructurings of our business resulting in a reduction in our global workforce and the elimination of certain open positions, consolidation of certain leased office facilities, as well as the elimination of several high-cost initiatives, including the closure of our aerial products business, in order to focus our resources on cameras, accessories, software and accessories, cloudsubscription and services businesses.service. For example, in connection with the emergence of the COVID-19 pandemic, we implemented a restructuring plan in April 2020 (the 2020 Restructuring Plan) to realign our workforce to areas of growth combined with certain cost saving measures which reduced our operating expenses in 2020. We may not realize further or sustain cost savings from these previous actions. We may continue to incur significant losses in the futureexperience fluctuating revenue, expenses and profitability for a number of reasons, including other risks described in this 2022 Annual Report, on Form 10-K, and we may encounter unforeseen expenses, difficulties, complications, delays and other unknown factors.
An economic downturn or economic uncertainty in the United States and international markets, as well as inflation, increasing interest rates or fluctuations in currency exchange rates may adversely affect consumer spending and demand for our products, which could impact our operating results or financial position.
Factors affecting the level of consumer spending include general market conditions, macroeconomic conditions, tax rates, inflation, fluctuations in foreign exchange rates and interest rates, and other factors such as consumer confidence, the availability and cost of consumer credit, levels of unemployment and a reduction in consumer spending or disposable income that may affect us more significantly than companies in other industries and companies with more diversified products.
The majority of our sales occur in U.S. dollars and an increase in the value of the dollar against the Euro and other currencies could negatively impact our results. For example, a strengthening dollar relative to other currencies could increase the real cost to consumers of our products in those markets outside the United States, which could lower sales and/or cause us to reduce our selling price to retailers and distributors in those markets. If global economic conditions are volatile or deteriorate, consumers may delay or reduce purchases of our products resulting in lower consumer demand for our products such that we may not reach our sales targets. Some product costs have become subject to inflationary pressure and we may not be able to fully offset such higher costs through price increases; our inability or failure to offset any such higher costs as necessary could harm our business, financial condition, and operating results. Strengthening or weakening of the U.S. dollar relative to foreign currencies in which we conduct business could impact sales of our products, which could have a material impact on our operating results. For example, in 2022, the Euro, Japanese yen and British pound all experienced declines in value relative to the U.S. dollar, which negatively affected our results of operations during the second, third, and fourth quarter of 2022 when compared to the prior year periods and could continue to negatively impact our results of operations in future periods if the U.S. dollar strengthens relative to foreign currencies.
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Our goal to grow revenue and be profitable relies upon our ability to grow unit sales from our GoPro.com channel and our retail partners and distributors.
Our ability to grow revenue and be profitable relies on several factors, including but not limited to, our ability to successfully implement certain strategic go to market initiatives. We have invested significant resources in our GoPro.com sales channel, and our future growth relies, in part, on our continued ability to attract consumers to this channel, which has and will require significant expenditures in marketing, software development and infrastructure. If we are unable to continue to drive traffic to, and increase sales through our website, our business and results of operations could be harmed.
Retail and distribution partners may perceive themselves to be at a disadvantage based on DTC sales offered through GoPro.com. Due to these and other factors, conflicts with our GoPro.com sales channel could arise and cause retail partners and distributors to divert resources away from the marketing, promotion, and sale of our products. For example, due to increased sales or promotions through GoPro.com, our retailers may decide not to adequately display our products, choose to reduce the space for our products and POP displays in their stores, or choose not to carry some or all of our products or promote competitors’ products over ours, and any reduction in sales or decreases in revenue by our current distributors and retailers or loss of key distributors or retailers could adversely affect our revenue, operating results and financial condition.
We may not be able to acquire and retain subscribers at all or at historical rates, which could adversely impact our results of operations and our ability to be profitable.
We have experienced continuous growth in our subscription service over the past several years. Our continued revenue growth and profitability is dependent on our ability to continuously attract and retain subscribers, and we cannot be certain that efforts to do so will be successful. Any changes to our subscription model could have an adverse effect on existing subscribers as well as in attracting new subscribers. There are many factors that could lead to slowing subscriber growth or a decline in subscribers, including a decline in camera sales, attach rates or retention rates, our failure to introduce new features, benefits, products, or services that customers desire, changes to existing products and services that are not favorably received by our customers, or pricing and perceived value of our offerings. A decline in subscribers could have an adverse effect on our business, financial condition, and operating results.
If our sales fall below our forecasts, especially during the holiday season, our overall financial condition and results of operations could be adversely affected.
Seasonal consumer shopping patterns significantly affect our business. We have traditionally experienced greater revenue in the fourth quarter of each year due to demand related to the holiday season, and in some years, including 2022, greater demand associated with the launch of new products heading into the holiday season. Fourth quarter revenue comprised 29%, 34% and 40% of our 2022, 2021 and 2020, revenue, respectively. Given the strong seasonal nature of our sales, appropriate forecasting is critical to our operations. We anticipate that this seasonal impact is likely to continue and any shortfalls in expected fourth quarter revenue due to macroeconomic conditions, the inflationary impact on consumers’ share of wallet, product release patterns, declines in the effectiveness of our promotional activities or product mix, charges incurred against new products to support promotional activities for such new products, pricing pressures, supply chain disruptions, shipping delays, or for any other reason, could cause our annual results of operations to suffer significantly.
In addition, we typically experience lower revenue in the first half of the year as a percentage of total revenue for the year, as compared to second half revenue. First half revenue comprised 43%, 39% and 28% of our annual 2022, 2021 and 2020, revenue, respectively.
We rely on third-party suppliers, some of which are sole-source suppliers, to provide services and components for our products which may lead to supply shortages and other services, long lead times for components, and supply changes, any of which could disrupt our supply chain or our operations and may increase our costs.
Our ability to meet customer demand depends, in part, on our ability to obtain timely and adequate delivery of components for our products. We do not have internal manufacturing capabilities and rely on several contract manufacturers, located in China and Thailand, to manufacture our products. All of the components that go into the
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manufacturing of our cameras and accessories are sourced from third-party suppliers. We do not control our contract manufacturers or suppliers, including their labor, environmental or other practices.
Some of the key components used to manufacture our products come from a limited or single source of supply, or by a supplier that could potentially become a competitor. Our contract manufacturers generally purchase these components on our behalf from approved suppliers. We are subject to the risk of shortages and long lead times in the supply of these components and the risk that our suppliers discontinue or modify components used in our products. In addition, the lead times associated with certain components are lengthy and preclude rapid changes in quantities and delivery schedules and such lead times could increase as a result of shipping disruptions, global conflicts (Ukraine), or other factors. We have in the past experienced and may in the future experience component shortages, and the availability of these components may be unpredictable, including as a result of global conflict and the COVID-19 pandemic.
If we lose access to components from a particular supplier or experience a significant disruption in the supply of products and components from a current supplier, we may be unable to locate alternative suppliers of comparable quality at an acceptable price, or at all, and our business could be materially and adversely affected. In addition, if we experience a significant increase in demand for our products, our suppliers might not have the capacity or elect not to meet our needs as they allocate components to other customers. Developing suitable alternate sources of supply for these components may be time-consuming, difficult and costly, and we may not be able to source these components on terms that are acceptable to us, or at all, which may adversely affect our ability to meet our development requirements or to fill our orders in a timely or cost-effective manner.
We also rely on third-party distribution facilities and logistics operators for substantially all of our product distribution to distributors, retailers, and to consumers. Our distribution facilities include computer controlled and automated equipment, which means their operations may be vulnerable to computer viruses or other security risks, the proper operation of software and hardware, electronic or power interruptions or other system failures.
Our reliance on single source, or a small number of suppliers involves a number of additional risks, including risks related to supplier capacity constraints, component availability, price increases, timely delivery, component quality, failure of a key supplier to remain in business and adjust to market conditions, delays in, or the inability to execute on, a supplier roadmap for components and technologies, and natural disasters, fire, acts of terrorism, global conflicts, pandemics or other catastrophic events.
In particular, for our camera designs we incorporate system on chips, sensors, lens, batteries and memory solutions that critically impact the performance of our products. These components have unique design and performance profiles, and as a result, it is not commercially practical to support multiple sources for these components for our products. For example, we incorporate the GP1 system on chip in MAX as well as our HERO9 and HERO8 Black cameras and the GP2 system on chip in our HERO11 Black, HERO11 Black Mini, HERO10 Black and HERO10 Black Bones cameras and rely on a single supplier as the primary supplier of our system on chips.
Additionally, we rely on third parties to provide software and enterprise services. For example, we host our software applications and firmware upgrades for our cameras using Amazon Web Services (AWS). A prolonged AWS service disruption affecting our subscription products would negatively impact our ability to serve our consumers and could damage our reputation with current and potential consumers, expose us to liability, cause us to lose consumers, or otherwise harm our business. In the event that our AWS service agreements are terminated, or there is a lapse of service, elimination of AWS services or features that we use, interruption of internet service provider connectivity, or damage to such facilities, we could experience interruptions in access to the GoPro or Quik subscription as well as significant delays and additional expense in arranging or creating new facilities and services and/or re-architecting our solutions for deployment on a different cloud infrastructure service provider, which could materially adversely affect our business, results of operations and financial condition.
If we do not successfully coordinate or if we encounter issues with our manufacturers, suppliers, or supply chain, business, brand, and results of operations could be harmed and we could lose sales.
Our business requires us to coordinate the manufacture and distribution of our products. The ongoing COVID-19 pandemic and global conflicts have resulted in industry-wide global supply chain challenges, including manufacturing, transportation and logistics.If we do not successfully coordinate with our service providers, we
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may have insufficient supply of products to meet customer demand, we could lose sales, incur additional costs, and our financial performance may be adversely affected.
The effect of seasonal demand fluctuations on supply chains, transportation costs, fuel costs, labor unrest, natural disasters, global conflicts, regional or global pandemics, and other adverse effects on our ability, timing and cost of delivering products can increase our inventory, decrease our margins, adversely affect our relations with distributors and other customers and otherwise adversely affect our results of operations and financial condition.
Environmental regulations or changes in the supply, demand or available sources of natural resources may affect the availability and cost of goods and services necessary to run our business. We require our contract manufacturers and suppliers to comply with our formal supplier code of conduct and relevant standards and have ongoing audit programs in place to assess our suppliers’ compliance with our requirements. We periodically conduct audits of our contract manufacturers’ and suppliers’ compliance with our code of conduct, applicable laws and good industry practices. However, these audits may not be frequent or thorough enough to detect non-compliance. Deliberate violations of labor, environmental or other laws by our contract manufacturers or suppliers, or a failure of these parties to follow ethical business practices, could lead to negative publicity and harm our reputation or brand.
As a company engaged in manufacturing and distribution, we are subject to the risks inherent in such activities, including disruptions or delays in supply chain. During the course of the ongoing COVID-19 pandemic and as a result of governmental responses to the COVID-19 pandemic among other macroeconomic factors, certain of our suppliers and manufacturers have experienced disruptions, resulting in supply shortages and costs increases, staffing shortages, manufacturing facility closures, and similar disruptions could occur in the future. Any increases in the costs of goods and services for our business may also adversely affect our profit margins particularly if we are unable to achieve higher price increases or otherwise increase cost or operational efficiencies to offset the higher costs.
Our future growth depends, in part, on further penetrating our total addressable market, and we may not be successful in doing so.
OurHistorically, the majority of our growth historically has largely been fueled by the adoption of our products by people looking to self-capture images of themselves participating in exciting physical activities.activities and our subscription products to help those people create compelling edits to share with friends, family and followers. We believe that our future growth depends on continuing to reach and expand our core community of users,customers of our products and services, followers and fans, and then utilizing that energized community as brand ambassadors to an extended community.
We believe that in ordermay not be able to expand our market, we must provide both innovative and easy-to-use products, as well as intuitive and easy-to-use software tools that enable effortless editing and sharing of content, with the smartphone central to the GoPro experience. While we believe our software and subscription services will increase our total addressable market, weofferings and cannot be certain that these efforts will be successful.successful, and as a result, we may not be able to increase our total addressable market, revenue or operating profit. We may not be able to expand our market, revenue and gross margin through this strategy on a timely basis, or at all, or recognize the benefits of our investments in this strategy, and we may not be successful in providing tools that our users adopt or believe are easy to use.
We plan to further build upon our integrated storytelling solutions, such as the GoPro app, HERO8 Black camera, MAX and GoPro Plus subscription solution in future periods, and our investments in these products and solutions, including marketing and advertising expenses, may not successfully drive increases in sales of our products and our users may not adopt our new offerings. If we are not successful in broadening our user base to reach more of our core customers with our integrated solutions,use, which will negatively affect our future revenue growth will be negatively affected, and we

may not recognize benefits from our investments in the various components of our storytelling solutions, and the marketing, sales and advertising costs to promote our solution.growth.
Our growth also depends on expanding ourthe market with new capture perspectives with our 360-degree camera, MAX, our FPV (first person view) lightweight camera HERO10 Black Bones, and our all-in-one vlogging and filmmaking offering, HERO11 Black Creator Edition, which is a resource-intensive initiativeare initiatives in a highly competitive market,markets, and by adding versatility to our products with expansion mods for HERO8HERO11 Black, HERO10 Black, and HERO9 Black. While we are investing resources, including software development, sales and marketing, to reach these expanded and new consumer markets, weWe cannot be assured that we will be successful in doing so.expanding the market with new capture perspectives or by adding new versatility to our products. If we are not successful in penetrating additional markets, we might not be able to grow our revenue and we may not recognize benefits from our investment in new areas. For example, we made significant investments in the aerial market, but decided in the first quarter of 2018 to close our aerial business in light of difficult market and regulatory conditions, and margin challenges.
To remain competitive and stimulate consumer demand, we must effectively manage product introductions, product transitions, product pricing and marketing.
We believe that we must continually develop and introduce new products, enhance our existing products, anticipate consumer preferences, and effectively stimulate customerconsumer demand for new and upgraded products and services to maintain or increase our revenue. Our products and services are subject to changing consumer preferences that cannot be predicted with certainty and development lead times may make it more difficult for us
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to respond rapidly to new or changing consumer preferences. The markets for our products and services are characterized by intense competition, evolving distribution models, disruptive technology developments, short product life cycles, customer price sensitivity and frequent product introductions.introductions. Additionally, increasing concern over climate change could also result in shifting customer preferences with respect to our products, including reduced demand for our products and services based on their environmental impact, such as recyclability of components or packaging and energy usage required to develop and manufacture our products.
The success of new product introductions, such as the HERO11 Black, HERO11 Black Creator Edition HERO11 Black Mini, and HERO10 Black Bones depends on a number of factors including, but not limited to, timely and successful research and development of next generation systems, pricing, market and consumer acceptance, the ability to successfully identify and originate product trends, effective forecasting and management of product demand, purchase commitments and inventory levels, availability of products in appropriate quantities to meet anticipated demand, ability to obtain timely and adequate delivery of components for our new products from third-party suppliers, management of any changes in major component suppliers, management of manufacturing and supply costs, management of risks and delays associated with new product design and production ramp-up issues, and the risk that new products may have quality issues or other defects or bugs in the early stages of introduction including testing of new parts and features.
Our research and development efforts are complex and require us to incur substantial expenses to support the development of our next generation cameras, editing applications and other products and services. Our research and development expenses were $139.9 million, $141.5 million, $131.6 million for 2022, 2021 and 2020, respectively and we expect that our research and development expenses will continue to be substantial in 2023 as we develop innovative technologies. Unanticipated problems in developing products could divert substantial resources, which may impair our ability to develop new products and enhancements of existing products, and could further increase our costs. We may not be able to achieve an acceptable return, if any, on our research and development efforts, and our business may be adversely affected. As we continually seek to enhance our products, we will incur additional costs to incorporate new or revised features. We might not be able to, or determine that it is not in our interests to, raise prices to compensate for any additional costs.
Additionally, as a result of the macroeconomic environment, we may not be able to accurately forecast consumer demand and inventory requirements and appropriately manage inventory to meet demand. For example, inflationary pressures may have an impact on consumers’ share of wallet or our ability to raise prices. With respect to management and supply costs, we may be impacted by heightened demand for specialty memory, components and batteries that are not supported by our manufacturing partners. Such supply shortages may affect our ability to manage appropriate supply levels of our products and pricing pressures may negatively affect our gross margins.
In addition, the introduction or announcement of new products or product enhancements may shorten the life cycle of our existing products or reduce demand for our current products, thereby offsetting any benefits of successful product introductions and potentially lead to challenges in managing inventory of existing products. For example, in 2017, the introduction of the HERO6 Black camera at $499, while keeping the price point of the HERO5 Black camera at $399, negatively affected consumer demand for HERO5 Black, and we ultimately reduced the price of HERO5 Black to increase channel sell through rates. The HERO5 Black price adjustment had a cascading effect that resulted in price reductions for HERO5 Session and ultimately HERO6 Black cameras. Reduced product margins resulting from lower price point products may decrease the number of retailers willing to offer and promote our product lineup. Failure to manage and complete product transitions effectively or in a timely manner could harm our brand and lead to, among other things, lower revenue, excess prior generation product inventory, or a deficit of new product inventory and reduced profitability. For example, as a result of reducing the price of our HERO5 Black cameras in December 2017 and HERO6 Black cameras in January 2018, we incurred price protection and marketing development funds charges which resulted in a reduction in our revenue, gross margins and operating profits.
Additionally, our brand and product marketing efforts are critical to stimulating consumer demand. We market our products globally through a range of advertising and promotional programs and campaigns, including social media. If we do not successfully market our products or plan the right promotions for the right products at the right time, the lack of success or increased costs of promotional programs could have an adverse effect on our business, financial condition and results of operations.

We depend on sales of our cameras, mounts and accessories for substantially all of our revenue, and any decrease in the sales or change in sales mix of these products could harm our business.
We expect to derive the majority of our revenue from sales of cameras, mounts and accessories for the foreseeable future.future and an increasing amount of revenue attributable from our software and services. A decline in the price or unit demand for these products, whether due to a strategic shift in sales channel strategy and macroeconomic conditions, including variable tariff rates, competition or otherwise, or our inability to increase sales of higher price point products, would harm our business and operating results more seriously than it would if we derived significant revenue from a variety of product lines and services. In particular, a decline in the price or unit demand of our HERO camera line or MAX camera, or our inability to increase sales of these products, could
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materially harm our business and operating results. Further, any delays or issues with our new product launches could have a material adverse effect on our business, financial condition and results of operations.
We face substantial risks related to inventory, purchase commitments and long-lived assets, and we could incur material charges related to these items that adversely affect our operating results.
To ensure adequate inventory supply and meet the demands of our retailers and distributors, we must forecast inventory needs and place orders with our contract manufacturers and component suppliers based on our estimates of future demand for particular products as well as accurately track the level of product inventory in the channel to ensure we are not in an over or under supply situation. To the extent we discontinue the manufacturing and sales of any products or services, we must manage the inventory liquidation, supplier commitments and customer expectations.
No assurance can be given that we will not incur additional charges in future periods related to our inventory management or that we will not underestimate or overestimate forecasted sales in a future period. Our ability to accurately forecast demand for our products is affected by many factors, including product introductions by us and our competitors, channel inventory levels, unanticipated changes in general market demand, macroeconomic conditions, including inflation or recession, and consumer confidence. If we do not accurately forecast customer demand for our products, we may in future periods be unable to meet consumer, retailer or distributor demand for our products, or may be required to incur higher costs to secure the necessary production capacity and components, and our business and operating results could be adversely affected.
Security and data breaches and cyberattacks could disrupt our web platform, products, services, internal operations, information technology systems, or those of our strategic partners, and any such disruption could reduce our expected revenue, increase our expenses, damage our reputation, and cause our stock price to decline significantly.
We are increasingly dependent on information systems to process transactions, manage our supply chain and inventory, ship goods on a timely basis, maintain cost-efficient operations, complete timely and accurate financial reporting, operate GoPro.com and respond to customer inquiries.Cyber-attacks may threaten our information systems and are increasing in their frequency, sophistication and intensity, and have become increasingly difficult to detect. Despite the implementation of security measures designed to protect against such threats, our information technology systems, and those of our strategic partners and third parties on whom we rely, are vulnerable to cyber-attacks, security breaches, computer viruses damage, unauthorized access, natural disasters, terrorism, war, and telecommunication and electrical failures.
Our products, services and operating systems may contain unknown security vulnerabilities. For example, duethe firmware and software that are installed on our products may be susceptible to a late stage production delay,hacking or misuse, or we shifted the launch of the GoPro HERO8 Black camera from Q3 2019 to Q4 2019 resulting in a material shift of revenue from Q3 2019 to Q4 2019. This product delay shortened the timeframe for holiday season sales and resulted in overall lower 2019 financial performance comparedmay experience disruptions to our expectations.
WhileGoPro.com platform. In addition, we have developed and releasedoffer a comprehensive online cloud management service through our GoPro subscription. If malicious actors compromise our products and services, including without limitation hacking or breach of such products and services, our business and our reputation will be harmed.
In the ordinary course of our business, we electronically maintain sensitive data, including intellectual property, our proprietary business information and that of our customers and suppliers, and personally identifiable information of our customers and employees. We store and collect user data uploaded by users through the GoPro cloud, mobile and desktop apps and through certain marketing activities. For all of the foregoing, we collect and store that information in our or our third-party providers’ systems. These systems may be targets of attacks, malware, viruses or phishing attempts by cyber criminals or other wrongdoers seeking to addsteal our users’ content or data, or our customer’s information for financial gain or to harm our business operations or reputation.
Any security breach, unauthorized access or usage, or similar breach or disruption of our systems, or the systems of third parties on which we rely including web hosting services, billing and payment processing, or software could result in a disruption to our offerings,business or the loss of confidential information, costly investigations, remediation efforts and costly notification to affected consumers. If such content were accessed by unauthorized third parties or deleted inadvertently by us or third parties, our brand and reputation could be adversely affected. Cyberattacks
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could also adversely affect our operating results, consume internal resources and result in litigation or potential liability for us and otherwise harm our business and our reputation.
While we maintain industry standard cybersecurity insurance, our insurance may be insufficient for a particular incident or may not cover all liabilities incurred by any such attacks. We also cannot be certain that our insurance coverage will be adequate for data handling or data security liabilities actually incurred, that insurance will continue to be available to us on economically reasonable terms, or at all, or that any insurer will not deny coverage as to any future claim. The successful assertion of one or more large claims against us that exceed available insurance coverage, litigation to pursue claims under our insurance policies or the occurrence of changes in our insurance policies, including premium increases or the imposition of large deductible or co-insurance requirements, or denials of coverage, could have a material adverse effect on our business, reputation, operating results and financial condition. The increase in remote working may also result in heightened risks related to consumer privacy, network security and fraud. System disruptions, failures and slowdowns, whether caused by cyberattacks, update failures or other causes, could affect our financial systems and operations. This could cause delays in our supply chain or cause information, including data related to customer orders, to be lost or delayed which could result in delays in the delivery of merchandise to our stores and customers or lost sales, especially if the disruption or slowdown occurred during our quarters of peak demand.
Our international operations account for a significant portion of our revenue and operating expenses and are subject to challenges and risks.
Revenue from outside the United States comprised 59%, 55% and 52% of our revenue in 2022, 2021 and 2020, respectively, and we expect international revenue to continue to be significant in the future. Further, we currently have foreign operations in China, France, Germany, Hong Kong, Japan, Netherlands, Philippines, Romania, United Kingdom and a number of other countries in Europe and Asia. Operating in foreign countries requires significant resources and considerable management attention, and we may enter new geographic markets where we have limited or no experience in marketing, selling, and deploying our products. International expansion has required and will continue to require us to invest significant funds and other resources and we cannot be assured our efforts will be successful. International sales and operations may be subject to risks such as:
difficulties in staffing and managing foreign operations;
burdens of complying with a wide variety of laws and regulations, including environmental, packaging and labeling;
delays or disruptions in our supply chain;
adverse tax effects and foreign exchange controls making it difficult to repatriate earnings and cash;
changes to the taxation of undistributed foreign earnings;
the effect of foreign currency exchange rates and interest rates, including any fluctuations caused by, inflation, recessionary concerns or the strengthening of the U.S. dollar relative to the foreign currencies in which we conduct business;
political, economic instability, or social unrest in a specific country or region in which we operate, including, for example, the effects of Brexit, which could have an adverse impact on our operations in that location;
organized crime activity;
terrorist activities, acts of war, natural disasters, and pandemics, including the COVID-19 pandemic;
wars and global conflicts, including the war in Ukraine;
quarantines or other disruptions to our operations resulting from pandemics or other widespread public health problems;
trade restrictions;
the effects of climate change;
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differing employment practices and laws and labor disruptions;
the imposition of government controls;
lesser degrees of intellectual property protection;
tariffs and customs duties and the classifications of our goods by applicable governmental bodies;
a legal system subject to undue influence or corruption; and
a business culture in which illegal sales practices may be prevalent.
The occurrence of any of these risks could negatively affect our international business and consequently our business, operating results and financial condition.
We depend on key personnel and qualified personnel to operate our business. If we are unable to attract, engage and retain qualified personnel, our ability to develop, transform and successfully operate our business could be harmed.
We believe that our future success is highly dependent on the contributions of our CEO and our executive officers, as well as our ability to attract and retain highly skilled and experienced research and development and other personnel in the United States and abroad. All of our employees, including our executive officers, are free to terminate their employment relationship with us at any time, and their knowledge of our business and industry may be difficult to replace.
We have implemented global reductions-in-force and restructuring actions to reduce our operating expenses. Our past restructuring actions and any future restructuring actions could have an adverse effect on our business as a result of decreases in employee morale and the failure to meet operational targets due to the loss of employees. If key employees leave, we may not be able to fully integrate new personnel or replicate the prior working relationships, and our operations could suffer as a result.
Qualified individuals are in high demand, and we may incur significant costs to attract and retain them including circumstances beyond our control, including increased wages due to inflation, increasing competition among employers in the prevailing labor market, and labor market constraints. We have limited control over these factors. Competition for qualified personnel is intense generally and particularly in the San Francisco Bay Area, where our headquarters are located. In particular, we compete with many other companies for skilled positions and we may not be successful in achieving future revenue growth driven by newly released productsattracting and services. For example,retaining the professionals we promoted GoPro Plus,need. While we utilize competitive salary, bonus and long-term incentive packages to recruit new employees, many of the companies with which we compete for experienced personnel also have greater resources to do so.
We have from time to time experienced, and we expect to continue to experience, difficulty in hiring and retaining highly skilled employees with appropriate qualifications. Additionally, the shift to a work from home environment may impact our subscription serviceability to attract and retain our highly skilled employees.
Further, job candidates and existing employees often consider the value of the equity awards they receive in connection with their employment. Fluctuations in the price of our HERO8, HERO7Class A common stock may make it more difficult or costly to use equity compensation to motivate, incentivize and MAX camera lineup,retain our employees. For example, during 2022, our closing stock price ranged from a high of $10.91 in the first quarter to allow consumersa low of $4.76 in the fourth quarter. If we are unable to auto upload content to the cloudattract and make edits within the GoPro app editing solution. If all the components of the storytelling solutions do not work together seamlessly or our users do not adopt them, theyretain highly skilled personnel, we may not drive camera salesbe able to achieve our strategic objectives, and our business, financial condition and operating results could be adversely affected. In addition, we have been and will continue to expend resources to further innovate and deliver editing and sharing software solutions. If the software does not function as expected or users do not adopt our solution, sales of our MAX camera may be negatively affected. We cannot be assured that our investments in the development of software-related products and services will
Our gross margin can vary significantly depending on multiple factors, which can result in either increased revenue or profit. Changesunanticipated fluctuations in our operating results.
Our gross margin can vary due to consumer demand, competition, product pricing, product lifecycle, product mix, may harmnew product introductions, GoPro.com sales mix, subscription activation, renewals, and cancellations, commodity costs, supply chain, logistics costs and shipping costs, currency exchange rates, trade policy and tariffs, and the complexity and functionality of new product innovations and other factors. For example, our financial results. If there is a shift in consumer demand from our higher-pricedgross margin was 37.2%, 41.1% and 35.3% for 2022, 2021 and 2020, respectively. In particular, if we are not able to lower-priced cameras without a corresponding increase in units sold, our revenues and gross profit could decrease and losses could result.
As a result, our future growth and financial performance may continue to depend heavily on our ability to develop and sell enhanced versions of our cameras, mounts and accessories. If we fail to deliver product enhancements, new releases orintroduce new products and services that appeal to consumers, our future financial condition, operating results and cash flows will be materially affected. Product introductions may not always be successful and could be costly to develop and exitin a timely manner at the product cost we expect, or if ultimately unsuccessful. For example, we invested significant resources in development, marketing and support for the launch of our Karma drone, which we subsequently determined faced margin challenges and other obstacles, and we exited the aerial business in 2018.
We rely on third-party suppliers, some of which are sole-source suppliers, to provide components for our products which may lead to supply shortages, long lead times for components, and supply changes, any of which could disrupt our supply chain and may increase our costs.
Our ability to meet customer demand depends, in part, on our ability to obtain timely and adequate delivery of components for our products. All of the components that go into the manufacturing of our cameras and accessories are sourced from third-party suppliers.
Some of the key components used to manufacture our products come from a limited or single source of supply, or by a supplier that could potentially become a competitor. Our contract manufacturers generally purchase these components on our behalf from approved suppliers. We are subject to the risk of shortages and long lead times in the supply of these components and the risk that our suppliers discontinue or modify components used in our products. In addition, the lead times associated with certain components are lengthy and preclude rapid changes in quantities and delivery schedules. We have in the past experienced and may in the future experience component shortages, and the availability of these components may be unpredictable.
If we lose access to components from a particular supplier or experience a significant disruption in the supply of products and components from a current supplier, we may be unable to locate alternative suppliers of comparable quality at an acceptable price, or at all, and our business could be materially and adversely affected. In addition, if we experience a significant increase inconsumer demand for our products our suppliers might not have the capacityis less than we anticipate, or elect not to meet our needs as they allocate components to other customers. Developing suitable alternateif cancellation rates for GoPro subscriptions are higher than expected or if there are product

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sources of supply for these components may be time-consuming, difficult and costly, and we may not be able to source these components on terms that are acceptable to us, or at all, which may adversely affect our ability to meet our development requirements or to fill our orders in a timely or cost-effective manner. Identifying a suitable supplier is an involved process that requires us to become satisfied with the supplier’s quality control, responsiveness and service, financial stability, laborpricing, marketing and other ethical practices, and if we seekinitiatives by our competitors to source materials from new suppliers, there can be no assurance that we could do so in a manner that does not disrupt the manufacture and sale of our products.
Our reliance on single source, or a small number of suppliers involves a number of additional risks, including risks related to supplier capacity constraints, price increases, timely delivery, component quality, failure of a key supplier to remain in business and adjust to market conditions, delays in, or the inability to execute on, a supplier roadmap for components and technologies; and natural disasters, fire, acts of terrorism or other catastrophic events.
In particular, for our camera designs, we incorporate image processors, sensors, lens, batteries and memory solutions that critically impact the performance of our products. These components have unique performance profiles, and, as a result, it is not commercially practical to support multiple sources for these components for our products. For example, we incorporate the GP1 image signal processor from Socionext, Inc. in MAX as well as our HERO8 and HERO7 Black cameras and rely on Socionext as the primary supplier of our processors. If other suppliers of image processors become more advanced in performance or more competitive in cost, we may be placed at a disadvantage and not be able to continue improving our product performance as quickly or as competitively as planned. We do not currently have alternative suppliers for several key components. In addition, our products also require passive components such as resistors and multi-layer ceramic capacitors which may experience supply shortages and lengthening lead-times within the consumer electronics industry and may impact our supply chain. In the event that any of our key suppliers are unable to supply the components that we need to producereact or that are initiated by us to drive sales that lower our margins, then our overall gross margin will be less than we project.
As we innovate with new products, we may have lower gross margins that do not deliver a sufficient return on investment. In addition, depending on competition or consumer preferences, we may face higher up-front investments in development to compete or market our products, to meet anticipated customer demand, our business would be materially and adversely affected.
increased inventory write-offs. If we are unable to anticipate consumer preferences and successfully develop desirable products and solutions, we may not be able to maintain or increaseoffset these potentially lower margins by enhancing the margins in our revenue and achieve profitability.
Our success depends onproduct categories, our ability to identify and originate product trends as well as to anticipate, gauge and react to changing consumer demands in a timely manner. All of our products are subject to changing consumer preferences that cannot be predicted with certainty and lead times for our products may make it more difficult for us to respond rapidly to new or changing product or consumer preferences. Additionally, our products are discretionary items for consumers subject to changing preferences. The overall market for consumer electronics is highly competitive and consumers may choose to spend their dollars on products or devices offered by our competitors or other consumer electronics companies instead of on GoPro products, which may adversely affect our sales. If we are unable to introduce appealing new products or novel technologies in a timely manner, or our new products or technologies are not accepted or adopted by consumers, our competitors may increase their market share, which could hurt our competitive position.
Our research and development efforts are complex and require us to incur substantial expenses to support the development of our next generation cameras, editing applications and other products and services. Our research and development expenses were $142.9 million, $167.3 million and $229.3 million for 2019, 2018 and 2017, respectively. We expect that our research and development expenses will continue to be substantial in 2020, and increase compared to 2019 as we develop innovative technologies. While we expect research and development to increase year-over-year, our budgets are constrained in 2020 and may require us to forego investment in certain products or features which might have been successful had we invested in them, and we may not choose the right features, products, or services to update or enhance. Unanticipated problems in developing products could also divert substantial resources, which may impair our ability to develop new products and enhancements of existing products, and could further increase our costs. We may not be able to achieve an acceptable return, if any, on our research and development efforts, and our businessprofitability may be adversely affected. As we continually seek to enhance our products, we will incur additional costs to incorporate new or revised features. We might not be able to, or determine that it is not
The impact of these factors on gross margin can create unanticipated fluctuations in our interests to, raise prices to compensate for any additional costs.

operating results, which may cause volatility in the price of our shares.
We operate in a highly competitive market and the size and resources of some of our competitors may allow them to compete more effectively than we can. New entrants also enter ourthe digital imaging market category from time-to-time. These market factors could result in a loss of our market share and a decrease in our revenue and profitability.
The digital imaging market for cameras is highly competitive. Further, competition has intensified in digital imaging as new market entrants and existing competitors have introduced new products and more competitive offerings into our markets. Increased competition, tariffs, and changing consumer preferences may result in pricing pressures, reduced profit margins and may impede our ability to continue to increase the sales of our products or cause us to lose market share, any of which could substantially harm our business and results of operations.
We compete against established, well-known camera manufacturers such as Canon Inc. and Nikon Corporation, as well as large, diversified electronics companies such as Samsung Electronics Co. and Sony Corporation, and specialty companies such as Garmin Ltd., the Ricoh Company, Ltd., Shenzhen Arashi Vision Co., Ltd. and SZ DJI Technology Co., Ltd. Many of our competitors have substantial market share, diversified product lines, well-established supply and distribution systems, strong worldwide brand recognition and greater financial, marketing, research and development and other resources than we do. Additionally, many of our existing and potential competitors enjoy substantial competitive advantages, such as longer operating histories; the capacity to leverage their sales efforts and marketing expenditures across a broader portfolio of products; broader distribution and established relationships with channel partners or vertically integrated business units; access to larger established customer bases; greater resources to make acquisitions; larger intellectual property portfolios; and the ability to bundle competitive offerings with other products and services. Further, new companies may emerge and offer competitive products directly in our category. We are aware that certainCertain companies have developed cameras designed and packaged to appear similar to our products, which may confuse consumers or distract consumers from purchasing GoPro products.
Moreover, smartphones and tablets with photo and video functionality have significantly displaced the market for traditional cameras, and the makers of those devices also have mobile and other content editing applications and storage for content captured with those devices. We continue to focus on the value proposition of theOur software application, and GoPro mobile application by introducing new features and benefits that we believe will enable customers to edit and share their content easily. The GoPro app, GoPro desktop editing solution and the GoPro PlusQuik subscription serviceproducts may not be as compelling of a solution as those offered by other companies, such as Apple, Adobe or Google, although the GoProQuik application supports content from other platforms including content from iOS and Android. Manufacturers of smartphones and tablets, such as Apple, Google and Samsung may continue to design their products for use in a range of conditions similar to our products, including challenging physical environments and waterproof capabilities, or develop products with features similar to ours.
If We rely in part on application marketplaces, such as the e-commerce technology systems that giveApple App Store and Google Play, to distribute our consumersmobile and desktop apps. Apple and Google may raise commissions, change or modify rules or functionality for apps on the ability to shop with us online do not function effectively, our operating results, as well as our ability to grow our digital e-commerce business globally, could be materially adversely affected.
Our sales through gopro.com represent an increasing percentage of our revenue and we are focused on continuing to accelerate the growth of our e-commerce sales. Revenue from gopro.com represented more than 10% of revenue in the fourth quarter and full year 2019. Additionally, we expect to continue to increase sales through gopro.com as well as further converting portions of our distributors’ business into direct sales. Should we continue to pursue this strategy on a larger scale, it could create significant disruptionsmarketplaces, or make access to our distribution channel and the associated revenue. As we continue to convert distribution to direct sales, we might not be successful in the transition to increase e-commerce sales or direct to retail sales. Additionally, any reduction in sales by our current distributors, loss of key distributors or decrease in revenue from our distributorsapps more difficult, which could adversely affect our revenue, operating results and financial condition.
Any failure to provide effective, reliable, user-friendly e-commerce platforms that offer a wide assortment of merchandise with rapid delivery options and that continually meet the changing expectations of online shoppers could place us at a competitive disadvantage, result in the loss of e-commerce and other sales, harm our reputation with consumers, have a material adverse impact on the growth of our e-commerce business globally and could have a material adverse impact on our business and results of operations.

Any system interruptions or delays to our e-commerce business could cause potential consumers to fail to purchase our products, and could harm our reputation and brand. The operation of our direct to consumer e-commerce business through gopro.com depends on our ability to maintain an efficient and uninterrupted operation of online order-taking and fulfillment operations. Our e-commerce operations subject us to certain risks that could have an adverse effect on our operating results, including risks related to the technology systems that operate gopro.com and related support systems, such as system failures, viruses, cyberattacks, computer hackers and similar disruptions. If we or our designated third-party contractors are unable to maintain and upgrade gopro.com, or if we encounter system interruptions or delays, our operating results could be adversely affected.
Our gross margins can vary significantly depending on multiple factors, which can result in unanticipated fluctuations in our operating results.
Our gross margins can vary due to consumer demand, competition, product pricing, product lifecycle, product mix, new product introductions, commodity, supply chain and logistics costs, currency exchange rates, trade policy and tariffs, and the complexity and functionality of new product innovations and other factors. For example, our gross margin was 34.6%, 31.5% and 32.6% for 2019, 2018 and 2017, respectively. In particular, if we are not able to introduce new products in a timely manner at the product cost we expect, or if consumer demand for our products is less than we anticipate, or if there are product pricing, marketing and other initiatives by our competitors to which we need to react or that are initiated by us to drive sales that lower our margins, then our overall gross margin will be less than we project. For example, due to a late stage production delay, we shifted the launch of the GoPro HERO8 Black camera from Q3 2019 to Q4 2019, resulting in a material shift of revenue from Q3 2019 to Q4 2019 and a corresponding impact on our gross margin.
As we innovate with new products, we may have lower gross margins that do not deliver a sufficient return on investment. In addition, depending on competition or consumer preferences, we may face higher up-front investments in development to compete or market our products, and increased inventory write-offs. If we are unable to offset these potentially lower margins by enhancing the margins in our product categories, our profitability may be adversely affected.
The impact of these factors on gross margins can create unanticipated fluctuations in our operating results, which may cause volatility in the price of our shares.
We depend on key personnel to operate and grow our business. If we are unable to retain, attract and integrate qualified personnel, our ability to develop and successfully grow and operate our business could be harmed.
We believe that our future success is highly dependent on the contributions of our CEO and our executive officers, as well as our ability to attract and retain highly skilled and experienced research and development, sales and marketing and other personnel in the United States and abroad. All of our employees, including our executive officers, are free to terminate their employment relationship with us at any time, and their knowledge of our business and industry may be difficult to replace.
Since the fourth quarter of 2016, we implemented three global reductions-in-force and restructuring actions to reduce our operating expenses. TheseAdverse changes and any future changes, in our operations and management team could be disruptive to our operations. Our restructuring actions and any future restructuring actions could have an adverse effect on our business as a result of decreases in employee morale and the failure to meet operational targets due to the loss of employees. If key employees leave, we may not be able to fully integrate new personnel or replicate the prior working relationships, and our operations could suffer.
Qualified individuals are in high demand, and we may incur significant costs to attract and retain them. While we utilize competitive salary, bonus and long-term incentive packages to recruit new employees, many of the companies with which we compete for experienced personnel also have greater resources than we do. Competition for qualified personnel is particularly intense in the San Francisco Bay Area, where our headquarters are located. We have from time to time experienced, and we expect to continue to experience, difficulty in hiring and retaining highly skilled employees with appropriate qualifications. In addition, job candidates and existing employees often consider the value of the equity awards they receive in connection with their employment. Fluctuations in the price of our Class A common stock may make it more difficult or costly to use equity

compensation to motivate, incentivize and retain our employees. For example, during 2019, our closing stock price ranged from a high of $7.55 in the second quarter to a low of $3.38 in the fourth quarter. If we are unable to attract and retain highly skilled personnel, we may not be able to achieve our strategic objectives, and our business, financial condition and operating results could be adversely affected.
If our sales fall below our forecasts, especially during the holiday season, our overall financial condition and results of operations could be adversely affected.
Seasonal consumer shopping patterns significantly affect our business. We have traditionally experienced greater revenue in the fourth quarter of each year due to demand related to the holiday season, and in some years, including 2018, demand associated with the launch of new products heading into the holiday season. Fourth quarter revenue comprised 44%, 33% and 28% of our 2019, 2018 and 2017 revenue, respectively. Given the strong seasonal nature of our sales, appropriate forecasting is critical to our operations. We anticipate that this seasonal impact is likely to continue and any shortfalls in expected fourth quarter revenue, due to macroeconomic conditions, product release patterns, a decline in the effectiveness of our promotional activities, product mix, charges incurred against new products to support promotional activities, pricing pressures, supply chain disruptions, or for any other reason, could cause our annual results of operations to suffer significantly. For example, due to a late stage production delay, our launch timing shifted for our HERO8 Black camera from Q3 2019 to Q4 2019 resulting in a material shift of revenue between Q3 2019 to Q4 2019. This product delay shortened the timeframe for holiday season sales and resulted in overall lower 2019 financial performance compared to our expectations.
In addition, we typically experience lower revenue in the first half of the year. For example, revenue of $535.1 million for the first half of 2019 decreased by $128.2 million, or 19%, compared to revenue of $663.3 million in the last half of 2018. First half revenue comprised 45%, 42% and 44% of our annual 2019, 2018 and 2017 revenue, respectively.
In contrast, a substantial portion of our expenses are personnel-related and include salaries, stock-based compensation, benefits and incentive-based compensation plan expenses, which are not seasonal in nature. Furthermore, our customers may adjust their purchasing habits as a result of external events such as tariff avoidance or tariff impact that could result in a lower predictability of revenue. Accordingly, in the event of revenue shortfalls, we are generally unable to mitigate a negative impact on operating margins in the short term.
Changes to trade agreements, trade policies, tariffs and import/export regulations may have an adversea negative effect on our business and results of operations.
The United States and other countries in which our products are produced or sold internationally have imposed and may impose additional quotas, duties, tariffs, or other restrictions or regulations, or may adversely adjust prevailing quota, duty, tariff levels, or export or other licensing requirements. Countries impose, modify and remove tariffs and other trade restrictions in response to a diverse array of factors, including global and national economic and political conditions, which make it impossible for us to predict future developments regarding tariffs
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and other trade restrictions. Trade restrictions, including tariffs, quotas, embargoes, safeguards and customs restrictions, could increase the cost or reduce the supply of products, including components and materials, available to us or may require us to modify our supply chain organization or other current business practices, any of which could harm our business, financial condition and results of operations. We are dependent on international trade agreements and regulations. If the United States were to withdraw from or materially modify certain international trade agreements, our business and operating results could be materially and adversely affected.
We do not have internal manufacturing capabilities and rely on several contract manufacturers, including component vendors, located in China, Thailand and Mexicoin other countries to manufacture our products. Our contract manufacturer locations expose us to risks associated with doing business globally, including risks related to changes in tariffs or other export and import restrictions, and increased security costs. Additionally, the current United States administration continues to signal that it may continue to alter global trade agreements and terms. For example, the United States imposed additional tariffs on imports from China and continues to potentially impose other restrictions on exports from China to the United States. The Office of the United States Trade Representative (USTR) recently identified certain Chinese imported goods for additional tariffs to address China’s trade policies and practices. Any announcement by the USTR to impose tariffs on GoPro cameras could have a material

adverse effect on our United States bound production, business and results of our United States operations. If these duties are imposed on our cameras, we may be required to raise our prices, which may result in the loss of customers and harm our business and results of operations.operations, or we may choose to pay for these tariffs without raising prices which may negatively impact our results of operations and profitability. Sales of our products in China are material to our business and represent a significant portion of our revenue. This revenue stream from China is at risk in the event China imposes retaliatory tariffs impacting in-bound sales of our products or imposes any other export restrictions on our products.
Beginning in the second half of 2019, we shifted most of our United States bound camera production from China to Mexico. Shifting United States bound camera production to Mexico may not be successful due to the timing of implementing changes such as recreating a new supply chain and identifying substitute components in new manufacturing locations, and we may not be successful in reducing our costs, or off-setting the impact of tariffs due to other potential tariffs. Additionally, we may not succeed at lowering potential tariff rates on United States bound production manufactured in Mexico due to the ongoing negotiations and congressional confirmation of the United States Mexico Canada Agreement and compliance with that Agreement. We continue to monitor manufacturing capabilities outside of China and currently manufacture certain cameras in Thailand to mitigate risks of additional tariffs, duties or other restrictions on our products destined for the United States and may decidechoose to transition more manufacturing outside of China.
We face substantial risks related to inventory, purchase commitments and long-lived assets, and we could incur material charges related to these items that adversely affect our operating results.
To ensure adequate inventory supply and meet the demands of our retailers and distributors, we must forecast inventory needs and place orders with our contract manufacturers and component suppliers based on our estimates of future demand for particular products as well as accurately track the level of product inventory in the channel to ensure we are not in an over or under supply situation. To the extent we discontinue the manufacturing and sales of any products or services, we must manage the inventory liquidation, supplier commitments and customer expectations. For example, in 2018, we exited the aerial business, but still had inventory of our Karma drone, which we sold throughout 2018. Also, in the fourth quarter of 2017, we recorded product charges of $5 million for excess purchase order commitments, excess inventory, and obsolete tooling, relating to the end-of-life of our former entry-level HERO product, slower than anticipated overall demand, and for excess inventory relating to the end-of-life of our REMO accessory.
No assurance can be given that we will not incur additional charges in future periods related to our inventory management or that we will not underestimate or overestimate forecasted sales in a future period. Our ability to accurately forecast demand for our products is affected by many factors, including product introductions by us and our competitors, channel inventory levels, unanticipated changes in general market demand, macroeconomic conditions and consumer confidence. If we do not accurately forecast customer demand for our products, we may in future periods be unable to meet consumer, retailer or distributor demand for our products, or may be required to incur higher costs to secure the necessary production capacity and components, and our business and operating results could be adversely affected.
If we fail to manage our operating expenses effectively, our financial performance may suffer.
Our success will depend in part upon our ability to manage our operating expenses, including but not limited to our cash management, effectively. We generated positive operating income for the full year of 2022 and 2021, though we incurred significant operating losses in 2018 and 2017 and, as2020. As of December 31, 2019,2022, we had an accumulated deficit of $583.7$196.1 million. Beginning in the fourth quarter of 2016 through the first quarter of 2018, weWe have implemented three global reductions-in-force and other restructuring actions to reduce our operating expenses. Although we plan to seek to operate efficiently and to manage our costs effectively, weWe may not realize the cost savings expected from thesecost reduction actions.
We will need to continue to maintain and improve our operational, financial and management controls, reporting processes and procedures, and financial and business information systems. We are also investing in areas we believe will grow revenue and our operating expenses might increase as a result of these investments. If we are unable to operate efficiently and manage our costs, we may continue to incur significant losses in the future and may not be able to maintain or achieve profitability.
A small number of retailers and distributors account for a substantial portion of our revenue, and if our relationships with any of these retailers or distributors were to be terminated or the level of business with them significantly reduced, our business could be harmed.
Our ten largest third-party customers, measured by the revenue we derive from them, accounted for 41%, 46% and 44% of our revenue in 2022, 2021 and 2020, respectively. One retailer accounted for 8%, 11% and10% of our revenue for 2022, 2021 and 2020, respectively. The loss of a small number of our large customers, or the reduction in business with one or more of our large customers, could have a significant adverse effect on our operating results. In the future, in response to unfavorable market conditions or consumer demand,addition, we may again needchoose to strategically realigntemporarily or permanently stop shipping product to customers who do not follow the policies and guidelines in our resources, adjust our product line and/or enact price reductions in order to stimulate demand, and implement additional restructurings and workforce reductions. For example, in the fourth quarter of

2017 and first quarter of 2018, we reduced the pricingsales agreements, which could have a material negative effect on our entire camerarevenues and operating results. Our sales agreements with these large customers do not require them to purchase any meaningful amount of our products annually and we grant limited rights to return product line to increase consumer demand, closedsome of these large customers.
Our success depends on our aerial products business dueability to unfavorable market conditions,maintain the value and implemented a workforce reduction. Any such actions may result inreputation of our brand.
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Our success depends on the recordingvalue and reputation of chargesour brand, including inventory-related write-offs, or other restructuring costs. Additionally, our estimates with respectprimary trademarks “GOPRO,” “HERO,” and the GoPro logos. The GoPro brand is integral to the useful life or ultimate recoverabilitygrowth of our assets,business and expansion into new markets. Maintaining, promoting and positioning our brand will largely depend on the success of our marketing and merchandising efforts, including purchased intangible assetsthrough establishing relationships with high profile sporting and tooling,entertainment events, venues, sports leagues and sports associations, athletes and celebrity personalities, our ability to provide consistent, high quality products and services, and our consumers’ satisfaction with the technical support and software updates we provide, each of which requires significant expenditures. Failure to grow and maintain our brand, launch new products on schedule and free of defects or negative publicity related to our products, our consumers’ user-generated content, the athletes we sponsor, the celebrities we are associated with, or the labor policies of any of our suppliers or manufacturers could adversely affect our brand, business and operating results. Maintaining and enhancing our brand also changerequires substantial financial investments, although there is no guarantee that these investments will increase sales of our products or positively affect our operating results.
Consumers may be injured while engaging in activities with our products, and resultwe may be exposed to claims, or regulations could be imposed, which could adversely affect our brand, operating results and financial condition.
Consumers use our cameras, and their associated mounts and accessories to self-capture their participation in impairment charges.
a wide variety of physical activities, including extreme sports, which in many cases carry the risk of significant injury or death. We may be subject to claims that users have been injured or harmed by or while using our products, including false claims or erroneous reports relating to safety, security or privacy issues. Although we maintain insurance to help protect us from the risk of such claims, such insurance may not be ablesufficient or may not apply to secure additional financing on favorable terms, orall situations. Similarly, proprietors of establishments at all, to meet our future capital needs.
In the future, we may require additional capital to respond to business opportunities, challenges, acquisitions or unforeseen circumstances and may determine towhich consumers engage in equity or debt financings or enter into credit facilities for other reasons. We may not be ablechallenging physical activities could seek to timely secure additional financing on favorable terms, or at all. For example, our current credit facility contains restrictive covenants relating to our capital raising activities and other financial and operational matters, and any debt financing obtained by us inban the future could involve further restrictive covenants, which may make it more difficult for us to obtain additional capital and to pursue business opportunities, including potential acquisitions. Further, even if we are able to obtain additional financing, we may be required to use such proceeds to repay a portion of our debt. If we raise additional funds throughproducts in their facilities to limit their own liability. In addition, if lawmakers or governmental agencies were to determine that the issuanceuse of equity or convertible debt or other equity-linked securities, our existing stockholders could suffer significant dilution. If we are unable to obtain adequate financing under our credit facility, or alternative sources, when we require it, our ability to grow or support our business and to respond to business challenges could be significantly limited. In the event additional financing is required from outside sources, we may not be able to raise it on terms acceptable to us or at all.
Data protection breaches and cyberattacks could disrupt our products services, internal operations,increased the risk of injury or information technology systems, and any such disruption could reduceharm to all or a subset of our expected revenue,users or should otherwise be restricted to protect consumers, they may pass laws or adopt regulations that limit the use of our products or increase our expenses, damage our reputation, and cause our stock price to decline significantly.
Our products, services and operating systems may contain unknown security vulnerabilities. For example,liability associated with the firmware and software that are installed on our products may be susceptible to hacking or misuse. In addition, we offer a comprehensive online cloud management service, GoPro Plus, which can be paired with our cameras. If malicious actors compromise the GoPro Plus service, or if customer confidential information stored in the Plus service is accessed without authorization, our business will be harmed.
In operating GoPro Plus, we rely on third-party providers for a number of critical aspects for GoPro Plus services, including web hosting services, billing and payment processing and consequently, we do not maintain direct control over the security or stability of the associated systems. If we or anyuse of our third-party providers are unable to successfully prevent breachesproducts. Any of security relating to our operating systems, products, services, or user private information, including user videos and user personal identification information, or if third-party systems which we rely upon to operate fail for other reasons, we may need to spend increasing amounts of time and effort in this area. As a result, wethese events could incur substantial expenses, our brand and reputation could suffer and our business, results of operations and financial condition could be materially adversely affected.
Interruptions with the cloud-based systems that we use in our operations, provided by an affiliate of Amazon.com, Inc. (Amazon), may materially adversely affect our business,brand, operating results of operations and financial condition.
We host the GoPro app, GoPro Plus, GoPro Awards, our website account sign up, and login and firmware upgrades for our cameras using Amazon Web Services (AWS) data centers, a provider of cloud infrastructure services, and may in the future use other third-party cloud-based systems in our operations. Accordingly, our operations depend on protecting the virtual cloud infrastructure hosted in AWS by maintaining its configuration, architecture, features, and interconnection specifications, as well as the information stored in these virtual data centers and which third-party internet service providers transmit. Any incident affecting their infrastructure that may be caused by human error, fire, flood, severe storm, earthquake, or other natural disasters, cyberattacks, terrorist or other attacks, and other similar events beyond our controlsubject to warranty claims that could negatively affect the GoPro Plus service. A prolonged AWS service disruption affecting our GoPro Plus service for any of the foregoing reasons would negatively impact our ability to serve our consumers and could damage our reputation with current and potential consumers, expose us to liability, cause us to lose consumers, or otherwise harm our business. We may

also incur significant costs for using alternative equipment or taking other actionsresult in preparation for, or in reaction to, events that damage the AWS services we use. Further, if we were to make updates to GoPro Plus that were not compatible with the configuration, architecture, features, and interconnection specifications of the third-party platform, our service could be disrupted. 
In the event that our AWS service agreements are terminated, or there is a lapse of service, elimination of AWS services or features that we use, interruption of internet service provider connectivity, or damage to such facilities, we could experience interruptions in access to GoPro Plus as well as significant delays and additional expense in arranging or creating new facilities and services and/or re-architecting our solutions for deployment on a different cloud infrastructure service provider, which could materially adversely affect our business, results of operations and financial condition.
The reputation of our services may be damaged, and we may face significant direct or indirect costs, decreased revenue and operating margins if our services contain significant defects or fail to perform as intended.
The GoPro Plus and GoPro app platforms are complex and may not always perform as intended due to outages of our systems or defects affecting our services. System outageswe could be disruptive to our business and damage the reputation of our services and result in potential loss of revenue. Significant defects affecting our services may be found following the introduction of new software or enhancements to existing software or in software implementations in varied information technology environments. Internal quality assurance testing and end-user testing may reveal service performance issues or desirable feature enhancements that could lead us to reallocate service development resources or postpone the release of new versions of our software. The reallocation of resources or any postponement could cause delays in the development and release of future enhancements to our currently available software, damage the reputation of our services in the marketplace and result in potential loss of revenue. Although we attempt to resolve all errors that we believe would be considered serious by our partnersexperience greater returns from retailers and customers the software powering our services is not error-free. Undetected errors or performance problems may be discovered in the future, and known errors that we consider minor may be considered serious by our channel partners and consumers. System disruptions and defects in our servicesthan expected, which could result in lost revenue, delays in customer deployment, or legal claims and could be detrimental to our reputation.
An economic downturn or economic uncertainty in our key United States and international markets, as well as fluctuations in currency exchange rates may adversely affect consumer discretionary spending and demand for our products.
Factors affecting the level of consumer spending include general market conditions, macroeconomic conditions, tax rates, fluctuations in foreign exchange rates and interest rates, and other factors such as consumer confidence, the availability and cost of consumer credit, and levels of unemployment. Additionally, Brexit has created economic and political uncertainty, including volatility in global financial markets and the value of foreign currencies. The impact of Brexit depends on the terms of the United Kingdom’s withdrawal from the European Union and such impact may not be fully realized for several years or more. The majority of our sales occur in U.S. dollars and an increase in the value of the dollar against the Euro and other currencies could increase the real cost to consumers of our products in those markets outside the United States. For example, in countries where we sell in local currency, we are subject to exchange rate fluctuations that create inherent risks for us and may cause us to adjust pricing which may make our products more or less favorable to the consumer. If global economic conditions are volatile or if economic conditions deteriorate, consumers may delay or reduce purchases of our products resulting in consumer demand for our products that may not reach our sales targets. Strengthening of the U.S. dollar and/or weakness in the economies of Euro zone countries could adversely impact sales of our products in the European region, which would have a material negative impact on our future operating results. Our sensitivity to economic cycles and any related fluctuation in consumer demand could adversely affect our business, financial condition and operating results.
We are subject to governmental export and import controls and economic sanctions laws that could subject us to liability and impair our ability to compete in international markets.
The United States and various foreign governments have imposed controls, export license requirements and restrictions on the import or export of some technologies. Our products are subject to United States export

controls, and exports of our products must be made in compliance with various economic and trade sanctions laws. Furthermore, United States export control laws and economic sanctions prohibit the provision of products and services to countries, governments and persons targeted by United States sanctions. Even though we take precautions to prevent our products from being provided to targets of United States sanctions, our products, including our firmware updates, could be provided to those targets or provided by our customers. Any such provision could have negative consequences, including government investigations, penalties and reputational harm. Our failure to obtain required import or export approval for our products could harm our international and domestic sales and adversely affect our revenue.
We could be subject to future enforcement action with respect to compliance with governmental export and import controls and economic sanctions laws that result in penalties, costs, and restrictions on export privileges that could have a material effect on our business and operating results.
Our international business operations account forWe generally provide a significant portion12-month warranty on all of our revenue and operating expenses and are subject to challenges and risks.
Revenue from outside the United States comprised 64%, 65% and 58% of our revenuecameras, except in 2019, 2018and 2017, respectively, and we expect international revenue to continue to be significant in the future. Further, we currently have foreign operations in Australia, China, France, Germany, Hong Kong, Japan, Netherlands, Philippines, Romania, United Kingdom and a number of other countries in Europe and Asia. Operating in foreign countries requires significant resources and considerable management attention, and we may enter new geographic markets where we have limited or no experience in marketing, selling, and deploying our products. International expansion has required and will continue to require us to invest significant funds and other resources and we cannot be assured our efforts will be successful. International sales and operations may be subject to risks such as:
difficulties in staffing and managing foreign operations;
burdens of complying with a wide variety of laws and regulations, including environmental, packaging and labeling;
adverse tax effects and foreign exchange controls making it difficult to repatriate earnings and cash;
changes to the taxation of undistributed foreign earnings;
the effect of foreign currency exchange rates and interest rates, including any fluctuations caused by uncertainties relating to the U.K. leaving the European Union, (“Brexit”);
political, economic instability,where we provide a two-year warranty. For certain mounts and accessories, where permitted, we provide a lifetime or social unrest in a specific country or region in which we operate, including, for example, the effects of “Brexit,” which could have an adverse impact on our operations in that location;
organized crime activity, including those in Mexico;
terrorist activities and natural disasters;
quarantines or other disruptions to our operations resulting from future pandemics or other widespread public health problems;
trade restrictions;
differing employment practices and laws and labor disruptions;
the imposition of government controls;
lesser degrees of intellectual property protection;
tariffs and customs duties and the classifications of our goods by applicable governmental bodies;
a legal system subject to undue influence or corruption; and
a business culture in which illegal sales practices may be prevalent.
limited lifetime warranty. The occurrence of any material defects in our products could make us liable for damages and warranty claims in excess of these risksour current reserves. In addition, we could negatively affect our international business and consequently our business, operating results and financial condition.

Security breaches and other disruptions including cyberattacks could expose us to liability, damage our brand and reputation, compromise our ability to conduct business, require use to incur significant costs to correct any defects, warranty claims or otherwise adverselyother problems, including costs related to product recalls. Any negative publicity related to the perceived quality and safety of our products could affect our financial results.
In the ordinary course of our business, we electronically maintain sensitive data, including intellectual property, our proprietary business informationbrand image, decrease retailer, distributor and that of our customersconsumer confidence and suppliers,demand, and some personally identifiable information of our customers and employees, in our facilities and on our networks. Through GoPro Plus, users may store video and image files, including any telemetry or metadata that the user has chosen to associate with those files in the cloud. In our e-commerce services, we process, store and transmit consumer data. We also collect user data through certain marketing activities. For all of the foregoing internal and customer or consumer facing data and content collection, we collect and store that information in our or our third-party providers’ electronic systems. These systems may be targets of attacks, such as viruses, malware or phishing attempts by cyber criminals or other wrongdoers seeking to steal our users’ content or data, or our customer’s information for financial gain or to harm our business operations or reputation.
Any security breach, unauthorized access or usage, virus or similar breach or disruption of our systems or software could result in the loss of confidential information, costly investigations, remediation efforts and costly notification to affected consumers. If such content were accessed by unauthorized third parties or deleted inadvertently by us or third parties, our brand and reputation could be adversely affected. Cyberattacks could also adversely affect our operating results consume internal resources, and financial condition. Additionally, if defects are not discovered until after consumers purchase our products, they could lose confidence in the technical attributes of our products and our business could be harmed. Also, while our warranty is limited to repairs or returns and replacement, warranty claims may result in litigation, or potential liability for us and otherwise harm our business. Further, we are subject to general consumer regulations and laws, as well as regulations and laws specifically related to security and privacythe occurrence of consumer data or content. In the event of an incident affecting the security of consumer data or content, regulators may open an investigation or pursue fines or penalties for non-compliance with these laws, or private plaintiffs may sue us, resulting in additional costs and reputational harm to our business.
Any significant cybersecurity incidents or disruption of our information systems, and our reliance on Software-as-a-Service (SaaS) technologies from third parties, could adversely affect our business operations and financial results.
We are increasingly dependent on information systems to process transactions, manage our supply chain and inventory, ship goods on a timely basis, maintain cost-efficient operations, complete timely and accurate financial reporting, operate gopro.com and respond to customer inquiries.
Our information systems and those of third parties we use in our operations are vulnerable to cybersecurity risk, including cyberattacks such as distributed denial of service (DDoS) attacks, computer viruses, physical or electronic break-ins that damage operating systems, and similar disruptions. Additionally, these systems periodically experience directed attacks intended to lead to interruptions and delays in our operations as well as loss, misuse or theft of data. We have implemented physical, technical and administrative safeguards to protect our systems. To date, unauthorized users have not had a material effect on our systems; however, there can be no assurance that attacks will not be successful in the future. In addition, our information systems must be constantly updated, patched and upgraded to protect against known vulnerabilities and optimize performance. Material disruptions or slowdown of our systems, including a disruption or slowdown could occur if we are unable to successfully update, patch and upgrade our systems.
System disruptions, failures and slowdowns, whether caused by cyberattacks, update failures or other causes, could affect our financial systems and operations. This could cause delays in our supply chain or cause information, including data related to customer orders, to be lost or delayed which could result in delays in the delivery of merchandise to our stores and customers or lost sales, especially if the disruption or slowdown occurred during our seasonally strong fourth quarter. Any of these events could reduce demand for our products, impair our ability to complete sales through our e-commerce channels and cause our revenue to decline. If changes in technology cause our information systems to become obsolete, or if our information systems are inadequate to handle our growth, we could lose customers or our business and operating results could be adversely affected.
The information systems used by our third-party service providers are vulnerable to these risks as well. In particular, we are heavily reliant on SaaS enterprise resource planning systems to conduct our order and

inventory management, e-commerce and financial transactions and reporting. In addition, we utilize third-party cloud computing services in connection with our business operations. Problems faced by us or our third-party hosting/cloud computing providers, or content delivery network providers, including technological or business-related disruptions, as well as cybersecurity threats, could adversely affect our business and operating results,results. Based on our ability to accurately reporthistorical experience with our financial results, as well as the experience of our consumers, which in turn could adversely affect our business and operating results.
As we expand our operations, we expect to utilize additional systems and service providers that may also be essential to managing our business. Our ability to manage our business would suffer if one or more of our providers suffer an interruption in their business, or experience delays, disruptions or quality control problems in their operations, orcamera products, we have an established methodology for estimating warranty liabilities with respect to change or add systemscameras and services. While we conduct reasonable diligence on our service providers, weaccessories; however, this methodology may not always be able to control the qualityaccurately predict future rates of the systems and services we receive from these providers, which could impair our ability to maintain appropriate internal control over financial reporting and complete timely and accurate financial reporting, and may affect our business, operating results and financial condition.
We are subject to governmental regulation and other legal obligations, particularly related to privacy, data protection and information security, and our actual or perceived failure to comply with such obligations could adversely affect our business and operating results.
Personal privacy, data protection and information security are significant issues in the United States and the other jurisdictions where we offer our products and services. The regulatory framework for privacy and security issues worldwide is rapidly evolving and is likely to remain uncertain for the foreseeable future. Our handling of data is subject to a variety of laws and regulations, including regulation by various government agencies, including the United States Federal Trade Commission (FTC) and various state, local and foreign bodies and agencies.
The United States federal and various state and foreign governments have adopted or proposed limitations on the collection, distribution, use and storage of personal information of individuals, including end-customers and employees. In the United States, the FTC and many state attorneys general are applying federal and state consumer protection laws to the online collection, use and dissemination of data. Additionally, many foreign countries and governmental bodies, including in Australia, the European Union, India, Japan and numerous other jurisdictions in which we operate or conduct our business, have laws and regulations concerning the collection and use of personal information obtained from their residents or by businesses operating within their jurisdiction. These laws and regulations often are more restrictive than those in the United States. Such laws and regulations may require companies to implement new privacy and security policies, permit individuals to access, correct and delete personal information stored or maintained by such companies, inform individuals of security breaches that affect their personal information, and, in some cases, obtain individuals’ consent to use personal information for certain purposes.
We also expect that there will continue to be new proposed laws, regulations and industry standards concerning privacy, data protection and information security in the United States, the European Union and other jurisdictions, and we cannot yet determine the impact of such future laws, regulations and standards may have on our business. We expect that existing laws, regulations and standards may be interpreted differently in the future. For example, in January 2020, the California Consumer Privacy Act (CCPA) took effect, which provides new data privacy rights for consumers in California and new operational requirements for companies doing business in California. Compliance with the new obligations imposed by the CCPA depends in part on how particular regulators interpret and apply them. If we fail to comply with the CCPA or if regulators assert that we have failed to comply with the CCPA, we may be subject to certain fines or other penalties. Also, there remains significant uncertainty surrounding the regulatory framework for the future of personal data transfers from the European Union to the United States with regulations such as the recently adopted General Data Protection Regulation (GDPR) which imposes more stringent EU data protection requirements, provides an enforcement authority, and imposes large penalties for noncompliance. Compliance with the new obligations imposed by the GDPR depends in part on how particular regulators interpret and apply them. If we fail to comply with the GDPR or if regulators assert that we have failed to comply with the GDPR, we may be subject to fines of up to 4% of our worldwide annual revenue. Future laws, regulations, standards and other obligations, including the adoption of the GDPR and the CCPA, as well as changes in the interpretation of existing laws, regulations, standards and other

obligations could impair our ability to collect, use or disclose information relating to individuals, which could decrease demand for our products, require us to restrict our business operations, increase our costs and impair our ability to maintain and grow our customer base and increase our revenue.
Although we are working to comply with those federal, state and foreign laws and regulations, industry standards, contractual obligations and other legal obligations that apply to us, those laws, regulations, standards and obligations are evolving and may be modified, interpreted and applied in an inconsistent manner from one jurisdiction to another, and may conflict with one another, other requirements or legal obligations, our practices or the features of our products. As such, we cannot assure ongoing compliance with all such laws or regulations, industry standards, contractual obligations and other legal obligations. Any failure or perceived failure by us to comply with federal, state or foreign laws or regulations, industry standards, contractual obligations or other legal obligations, or any actual or suspected security incident, whether or not resulting in unauthorized access to, or acquisition, release or transfer of personal information or other data, may result in governmental enforcement actions and prosecutions, private litigation, fines and penalties or adverse publicity and could cause our customers to lose trust in us, which could have an adverse effect on our reputation and business. Any inability to adequately address privacy and security concerns, even if unfounded, or comply with applicable laws, regulations, policies, industry standards, contractual obligations or other legal obligations could result in additional cost and liability to us, damage our reputation, inhibit sales, and adversely affect our business and operating results.warranty claims.
We may grow our business in part through acquisitions, joint ventures, investments and partnerships, which could require significant management attention, disrupt our business, dilute stockholder value and adversely affect our operating results.
We have completed several acquisitions and may evaluate additional acquisitions of, or strategic investments in, other companies, products or technologies that we believe are complementary to our business. For example, in the first half of 2016, we acquired two mobile editing application companies for aggregate cash consideration of approximately $104 million. We also may enter into relationships with other businesses in order to expand the distribution of our product offerings, which could involve joint ventures, strategic alliances and partnerships. Negotiating these transactions can be time-consuming, difficult and expensive, and our ability to close these transactions may be subject to third-party or government approvals, which are beyond our control. Consequently, we can make no assurance that these transactions, once undertaken and announced, will close.
We may not be able to find suitable acquisition candidates and we may not be able to complete acquisitions on favorable terms, if at all.
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If we do complete acquisitions, we may not ultimately strengthen our competitive position or achieve our goals, and any acquisitions we complete could be viewed negatively by users or investors. In addition, if we encounter difficulties assimilating or integrating the businesses, technologies, products, personnel, or operations of acquired companies, particularly if the key personnel of the acquired business choose not to work for us, or we have difficulty retaining the customers of any acquired business, the revenue and operating results of the combined company could be adversely affected. Acquisitions may disrupt our ongoing operations, divert management from their primary responsibilities, subject us to additional liabilities, increase our expenses and adversely affect our business, financial condition, operating results and cash flows. In addition, our original estimates and assumptions used in assessing any transaction may be inaccurate, including estimates of accounting charges. We have recorded significant goodwill and intangible assets in connection with our acquisitions, and in the future, if our acquisitions do not yield expected revenue, we may be required to take material impairment charges that could adversely affect our results of operations.
We may have to pay cash, incur debt or issue equity securities to enter into any such acquisition, joint venture, strategic alliances or partnership, which could affect our financial condition or the value of our capital stock. The sale of equity to finance any such transaction could result in dilution to our stockholders. If we incur debt it would result in increased fixed obligations and could also subject us to covenants or other restrictions, or require the consent of the lenders under our credit agreements, that would impede our ability to manage our operations. In addition, our future operating results may be affected by performance earnouts or contingent payments. For example, for our 2016 acquisitions, deferred cash and stock compensation was payable to certain continuing employees subject to meeting specified future employment conditions. Furthermore, acquisitions may require large one-time charges and can result in increased debt or contingent liabilities, adverse tax consequences,

additional stock-based compensation expense and the recording and subsequent amortization or impairments of amounts related to certain purchased intangible assets, any of which could negatively affect our future results of operations. We cannot assure investors that the anticipated benefits of any acquisition or investment will be realized.
Our success dependsThe ongoing COVID-19 outbreak has had a material impact on the United States and global economies and could have a material adverse impact on our employees, suppliers, customers and end consumers, which could adversely and materially impact our business, financial condition and results of operations.
In March 2020, the World Health Organization declared the outbreak of the novel coronavirus, COVID-19, a pandemic and public health emergency of international concern. The global COVID-19 pandemic continues to evolve and the impact of new variants, increase in cases, or new government regulations is uncertain.
As a result of the COVID-19 pandemic, we accelerated a shift in our sales channel strategy to focus more on direct-to-consumer sales through GoPro.com, and implemented the 2020 Restructuring Plan to realign our workforce to areas of growth combined with certain cost saving measures which reduced our operating expenses in 2020 as a result of a 20% reduction of our global workforce and the consolidation of certain leased office facilities.
The pandemic may adversely affect our customers, our employees and our employee productivity. It may also impact the ability of our contract manufacturers, vendors and suppliers to operate and fulfill their contractual obligations, and result in an increase in costs, tariffs, delays or disruptions in performance. These supply chain effects, the direct effect of the virus and the disruption on our employees and operations, may negatively impact both our ability to maintainmeet customer demand and our revenue and profit margins. We might experience changes in consumer demand due to travel restrictions or economic instability and uncertainty. Additionally, the valuepandemic’s impact on local and reputationglobal economies could materially impact consumer purchases of discretionary items, such as our brand.products, which tend to decline during recessionary periods when disposable income is lower or during other periods of economic instability or uncertainty and may slow our growth more than we anticipate. Both the health and economic aspects of the continued COVID-19 pandemic are highly fluid, and the future course of each is uncertain and subject to change.
Catastrophic events or political instability could disrupt and cause harm to our business.
Our success depends onheadquarters are located in the value and reputationSan Francisco Bay Area of our brand, including our primary trademarks “GOPRO,” “HERO,” andCalifornia, an area susceptible to earthquakes. A major earthquake or other natural disaster, fire, threat of fire, act of terrorism, public health issues or other catastrophic event in California or elsewhere that results in the GoPro logos. The GoPro brand is integral to the growth of our business and expansion into new markets. Maintaining, promoting and positioning our brand will largely depend on the success of our marketing and merchandising efforts, our ability to provide consistent, high quality products and services, and our consumers’ satisfaction with the technical support and software updates we provide. Failure to grow and maintain our branddestruction or negative publicity related to our products, our consumers’ user-generated content, the athletes we sponsor, the celebrities we are associated with, or the labor policiesdisruption of any of our supplierscritical business operations or manufacturersinformation technology systems could adverselyseverely affect our brand,ability to conduct normal business operations and, as a result, our future operating results. Maintaining and enhancing our brand also requires substantial financial investments, although there is no guarantee that these investments will increase sales of our products or positively affect our operating results.
If we do not effectively maintain and further develop our sales channels, including developing and supporting our retail sales channel and distributors, our business could be harmed.
We depend upon effective sales channels, including direct to consumer business through gopro.com, to reach the consumers who are the ultimate purchasers of our products. In the United States, we primarily sell our products directly through a mix of retail channels, including big box, mid-market, specialty retailers, and gopro.com, and we reach certain United States markets through distributors. In international markets, we primarily sell through distributors who in turn sell to local retailers; however, we also have direct sales relationships with certain customers and sell directly to consumers through gopro.com.
We depend on retailers to provide adequate and attractive space for our products and POP displays in their stores and acquiesce to our policies. We further depend on our retailers to employ, educate and motivate their sales personnel to effectively sell our products. If our retailers do not adequately display our products, choose to reduce the space for our products and POP displays in their stores or locate them in less than premium positioning, or choose not to carry some or all of our products or promote competitors’ products over ours or do not effectively explain to customers the advantages of our products, our sales could decrease and our businessresults could be harmed. If our retailers do not acquiesce to our policies, we may refuse to ship our productsOur key manufacturing, supply and our sales could decrease,distribution partners have global operations including China, Thailand, Hong Kong, Japan, Mexico, Netherlands, Singapore, Taiwan and our business could be harmed. Similarly, our business could be adversely affected ifthe United States. Political instability, global conflicts, public health issues or
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other catastrophic events in any of our large retail customers were to experience financial difficulties orthose countries including as a result of climate change, the focus of their businesses in a way that deemphasized the sale of our products. We also continue to invest in providing new retailers with POP displays and expanding the footprint of our POP displays in existing stores, and there can be no assurance that this investment will lead to increased revenue.
Our distributors generally offer products from several different manufacturers. Accordingly, we are at risk that these distributors may give higher priority to selling other companies’ products. We have consolidated our distributor channels in certain regions, and if we were to lose the services of a distributor, we might need to find another distributor in that area and there can be no assurance of our ability to do so in a timely manner or on favorable terms. Further, our distributors build inventory in anticipation of future sales, and if such sales do not occur as rapidly as they anticipate, our distributors will decrease the size of their future product orders. We are also subject to the risks of our distributors encountering financial difficulties, which could impede their effectiveness and also expose us to financial risk if they are unable to pay for the products they purchase from us. Additionally, our international distributors buy from us in U.S. dollars and generally sell to retailers in local currency so significant currency fluctuations could affect their profitability, and in turn, affect their ability to buy future products from us. For example, the Brexit referendum vote in the U.K. caused significant short-term volatility in global stock markets as well as currency exchange rate fluctuations.
We have converted portions of our distributors’ business into direct sales, and increased sales through gopro.com, and if we were to do this on a larger scale, it could create significant disruptions to our distribution channel and the associated revenue. As we continue to convert distribution to direct sales, we might not be

successful in that transition. Additionally, any reduction in sales by our current distributors, loss of key distributors or decrease in revenue from our distributors could adversely affect our revenue, operating results and financial condition.
A small number of retailers and distributors account for a substantial portion of our revenue, and if our relationships with any of these retailers or distributors were to be terminated or the level of business with them significantly reduced, our business could be harmed.
Our ten largest customers, measured by the revenue we derive from them, accounted for 42%of our revenue for 2019 and 48% of our revenue for 2018 and 2017. One retailer accounted for 11%, 13% and 15% of our revenue for 2019, 2018 and 2017, respectively. The loss of a small number of our large customers, or the reduction in business with one or more of our large customers, could have a significant adverse effect on our operating results. In addition, we may choose to temporarily or permanently stop shipping product to customers who do not follow the policies and guidelines in our sales agreements, which could have a material negative effect on our revenues and operating results. Our sales agreements with these large customers do not require them to purchase any meaningful amount of our products annually and we grant limited rights to return product to some of these large customers.
If we encounter problems with our distribution system, our ability to deliver our products to the market and to meet customer expectations could be harmed.
We rely on third-party distribution facilities and logistics operators for substantially all of our product distribution to distributors and directly to retailers. Our distribution facilities include computer controlled and automated equipment, which means their operations may be vulnerable to computer viruses or other security risks, the proper operation of software and hardware, electronic or power interruptions or other system failures. Further, because substantially all of our products are distributed from only a few locations and by a small number of companies, our operations could be interrupted by labor difficulties, extreme or severe weather conditions, cyber-attacks, or floods, fires or other natural disasters near our distribution centers, or port shutdowns or other transportation-related interruptions, including security breaches, along our distribution routes. Additionally, we use one primary supplier for the third-party distribution and if this supplier were to experience financial difficulties, cyber-attacks, or other types of interruption it could adversely affect our business.
We may be subject to warranty claims that could result in significant direct or indirect costs, or we could experience greater returns from retailers than expected, which could harm our business and operating results.
We generally provide a 12-month warranty on all of our cameras, except in the European Union, or EU, where we provide a two-year warranty on all of our cameras. For certain mounts and accessories, where permitted, we provide a lifetime warranty. The occurrence of any material defects in our products could make us liable for damages and warranty claims in excess of our current reserves. In addition, we could incur significant costs to correct any defects, warranty claims or other problems, including costs related to product recalls. Any negative publicity related to the perceived quality and safety of our products could affect our brand image, decrease retailer, distributor and consumer confidence and demand, and adversely affect our operating results and financial condition. Also, while our warranty is limited to repairs and returns, warranty claims may result in litigation, the occurrence of which could adversely affect our business and operating results. Based on our historical experience with our camera products, we have an established methodology for estimating warranty liabilities with respect to cameras and accessories.
We offer GoPro Plus, our subscription offering, which has a camera replacement benefit as part of the monthly or yearly subscription, which is available in the United States and internationally. Accidental damage coverage, extended warranties and other camera replacement benefits are regulated in the United States on a state level and are treated differently by each state. Additionally, outside the United States, regulations for camera replacement benefits vary from country to country. Changes in interpretation of the insurance regulations or other laws and regulations concerning extended warranties, accidental damage coverage or camera replacement benefits on a federal, state, local or international level may cause us to incur costs or have additional regulatory requirements to meet in the future, in orderour financial condition and operating results.
Our aspirations and disclosures related to continueenvironmental, social and governance (ESG) matters expose us to offer GoPro Plus in compliance with any similar laws adopted in other jurisdictions. Our failure to comply with past, present and future similar laws could result in

reduced sales of our products, reputational damage, penalties and other sanctions, which could harm our business and financial condition.
Consumers may be injured while engaging in activities with our products, and we may be exposed to claims, or regulations could be imposed, whichrisks that could adversely affect our brand, operating resultsreputation and financial condition.performance.
Consumers useWe have published our cameras, drones and their associated mounts and accessoriesinaugural Sustainability Report which highlights our efforts to self-capture their participation in a wide variety of physical activities, including extreme sports, which in many cases carryaddress the risk of significant injury or death. Consumers may also use our drones for a wide range of flight activity, including aerial data collection, videography and photography. We may be subject to claims that users have been injured or harmed by or while using our products, including false claims or erroneous reports relating to safety, security or privacy issues, or that personal property has been damaged as a result of use of our drone. Although we maintain insurance to help protect us from the risk of such claims, such insurance may not be sufficient or may not apply to all situations. Similarly, proprietors of establishments at which consumers engage in challenging physical activities could seek to banenvironmental impact on the use of materials in our products in their facilitiesconsumer packaging, our commitment to limit their own liability. In addition, if lawmakers or governmental agencies werefocus on strategic recruiting practices to determineserve as the foundation for our diverse workforce, and to continue to maintain legal and ethical business practices. These statements reflect our current plans and aspirations and are not guarantees that the usewe will be able to achieve them. Our ability to achieve any ESG objective is subject to numerous risks, many of which are outside of our products increasedcontrol. Examples of such risks include the riskevolving consumer protection laws applicable to ESG matters and the availability of injurymaterials and suppliers that can meet our sustainability and other ESG goals.
Standards for tracking and reporting ESG matters continue to evolve. Our selection of voluntary disclosure frameworks and standards, and the interpretation or harmapplication of those frameworks and standards, may change from time to alltime or a subsetdiffer from those of others. Methodologies for reporting ESG data may be updated and previously reported ESG data may be adjusted to reflect improvement in availability and quality of third-party data, changing assumptions, changes in the nature and scope of our usersoperations and other changes in circumstances. Our processes and controls for reporting ESG matters across our operations and supply chain are evolving along with multiple disparate standards for identifying, measuring, and reporting ESG metrics, including ESG-related disclosures that may be required by the SEC and other regulators, and such standards may change over time, which could result in significant revisions to our current goals, reported progress in achieving such goals, or should otherwise be restrictedability to protect consumers, they may pass laws or adopt regulations that limitachieve such goals in the use offuture.
Risks related to our products or increase our liability associated with the use of our products. Any of these events could adversely affect our brand, operating resultsIntellectual Property and financial condition.technology licenses
Our intellectual property and proprietary rights may not adequately protect our products and services, and our business may suffer if it is alleged or determined that our technology, products, or another aspect of our business infringes third-party intellectual property or if third parties infringe our rights.
We own patents, trademarks, copyrights, trade secrets, and other intellectual property (collectively “intellectual property”) related to aspects of our products, software, services and designs. Our commercial success may depend in part on our ability to obtain, maintain and protect these rights in the United States and abroad.
We regularly file patent applications to protect innovations arising from our research, development and design as we deem appropriate. We may fail to apply for patents on important products, services, technologies or designs in a timely fashion, or at all. We may not have sufficient intellectual property rights in all countries where unauthorized third-party copying or use of our proprietary technology occurs and the scope of our intellectual property might be more limited in certain countries. Our existing and future patents may not be sufficient to protect our products, services, technologies or designs and/or may not prevent others from developing competing products, services, technologies or designs. We cannot predict the validity and enforceability of our patents and other intellectual property with certainty.
We have registered, and applied to register, and/or used certain of our trademarks in several jurisdictions worldwide. In some of those jurisdictions, third-party registrations, filings, or common law use exist for the same, similar or otherwise related products or services, which could block the registration of or ability to use our marks. Even if we are able to register our marks, competitors may adopt or file similar marks to ours, seek to cancel our trademark registrations, register domain names that mimic or incorporate our marks, or otherwise infringe upon or harm our trademark rights. Although we police our trademark rights carefully, there can be no assurance that we are aware of all third-party uses or that we will prevail in enforcing our rights in all such instances. Any of these negative outcomes could affect the strength, value and effectiveness of our brand, as well as our ability to market our products.
We have also registered domain names for websites, or URLs, that we use in our business, such as gopro.com,GoPro.com, as well as social media handles. If we are unable to protect our domain names or social media handles, our brand, business, and operating results could be adversely affected. Domain names or social media handles similar to ours have already been registered in the United States and elsewhere, and we may not be able to prevent third parties from acquiring and using domain names or social media handles that infringe, are similar to,
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or otherwise decrease the value of, our trademarks. In addition, we might not be able to, or may choose not to, acquire or maintain trademark registrations, domain names, social media handles or other related rights in certain jurisdictions.
Unauthorized third parties may try to copy or reverse engineer our products, infringe upon or misappropriate our intellectual property, or otherwise gain access to our technology.We may discover unauthorized products in the marketplace that are knock-offs, infringements or counterfeit reproductions of our products. If we are unable to stop producers or sellers of infringing or counterfeit products, sales of these products could adversely impact our brand and business.
Litigation may be necessary to enforce our intellectual property rights. Initiating infringement proceedings against third parties can be expensive, take significant time, and divert management’s attention from other business concerns. We may not prevail in litigation to enforce our intellectual property against unauthorized use.

We have been, and in the future may be, subject to intellectual property and proprietary rights claims from third parties, and may be sued by third parties for alleged infringement.
Third parties, including competitors and non-practicing entities, have made allegations of and brought intellectual property infringement, misappropriation, and other intellectual property rights claims against us, including the matter described in Item 3Legal Proceedings. We expect to continue to receive such intellectual property claimsNote 9 Commitments, contingencies and guarantees in the future.Notes to Consolidated Financial Statements of this Annual Report on Form 10-K. While we will defend ourselves vigorously against any such existing and future legal proceedings, the effort and expense to support such disputes and litigation is considerable and we may not prevail or obtain favorable outcomes against all such allegations. allegations, including in the matter described in Note 9 Commitments, contingencies and guarantees in the Notes to Consolidated Financial Statements of this Annual Report on Form 10-K.
We may seek licenses from third parties where appropriate, but they could refuse to grant us a license or demand commercially unreasonable terms. Further, an adverse ruling in an intellectual property infringement proceeding could force us to suspend or permanently cease the production or sale of products/services, face a temporary or permanent injunction, redesign our products/services, rebrand our products/services, pay significant settlement costs, pay third-party license fees or damage awards or give up some of our intellectual property. The occurrence of any of these events may materially and adversely affect our business, financial condition, operating results or cash flows.
If we are unable to maintain, license, or acquire rights to include intellectual property owned by others in the products, services or content distributed by us, our marketing, sales or future business strategy could be affected or we could be subject to lawsuits relating to our use of this content.
The distribution of GoPro content helps to market our brand, products, services, and our products.software. If we cannot continue to acquire rights to distribute user-generated content or acquire rights to use and distribute music, athlete and celebrity names and likenesses or other content for our original productions or third-party entertainment distribution channels or for our software products, our marketing efforts could be diminished, our sales could be harmed and our future content strategy could be adversely affected. In addition, third-party content providers or owners may allege that we have violated their intellectual property rights. If we are unable to obtain sufficient rights, successfully defend our use of or otherwise alter our business practices on a timely basis in response to claims of infringement, misappropriation, misuse or other violation of third-party intellectual property rights, our business may be adversely affected. As a user and distributor of content, we face potential liability for rights of publicity and privacy, as well as copyright, or trademark infringement or other claims based on the nature and content of materials that we distribute. If we are found to violate such third-party rights, then our business may suffer.
If we encounter issues withWe use open source software in our manufacturersplatform that may subject our technology to general release or suppliers,require us to re-engineer our business, brand, and results of operations could be harmed and we could lose sales.solutions, which may harm our business.
We do not have internal manufacturing capabilities and rely on several contract manufacturers, located primarilyuse open source software in China and Mexico to manufacture our products. We cannot be certain that we will not experience operational difficultiesconnection with our manufacturers, including reductions in the availability of production capacity, errors in complying with product specifications, insufficient quality control, failures to meet production deadlines, increases in manufacturing costs and increased lead times. We also rely on a number of supply chain partners to whom we outsource activities related to inventory warehousing, order fulfillment, distribution and other direct sales logistics. Our supply chain partners are located in China, Czech Republic, Hong Kong, Mexico, Netherlands, Singapore and a number of other countries in Europe and the Asia Pacific region. Our manufacturers and supply chain partners may experience disruptions in their operations due to equipment breakdowns, adding lines in a different country, labor strikes or shortages, transportation security vulnerabilities, natural disasters, component or material shortages, cyber-attacks, cost increases or other similar problems. Further, in order to minimize their inventory risk, our manufacturers might not order components from third-party suppliers with adequate lead time, thereby affecting our ability to meet our demand forecast. Therefore, if we fail to manage our relationship with our manufacturers and supply chain partners effectively, or if they experience operational difficulties, our ability to ship products to our retailers and distributors could be impaired and our competitive position and reputation could be harmed.
In the event that we receive shipments of products that fail to comply with our technical specifications or that fail to conform to our quality control standards, and we are not able to obtain replacement products in a timely manner, we risk revenue losses from the inability to sell those products, increased administrative and shipping costs, and lower profitability. Additionally, if defects are not discovered until after consumers purchase our products, they could lose confidence in the technical attributes of our products and our businessservices. From time to time, companies that incorporate open source software into their products or services have faced claims challenging the ownership of open source software and/or compliance with open source license terms. Therefore, we could be harmed. For example, in the first quartersubject to suits by parties claiming ownership of 2018,what we decided to end the life of our REMO accessory due to issues related to battery performance.
We do not control our contract manufacturers or suppliers, including their labor, environmental or other practices. Environmental regulations or changes in the supply, demand or available sources of natural resources may affect

the availability and cost of goods and services necessary to run our business. We require our contract manufacturers and suppliers to comply with our formal supplier code of conduct and relevant standards and have ongoing audit programs in place to assess our suppliers’ compliance with our requirements. We periodically conduct audits of our contract manufacturers’ and suppliers’ compliance with our code of conduct, applicable laws and good industry practices. However, these audits may not be frequent or thorough enough to detect non-compliance. Deliberate violations of labor, environmental or other laws by our contract manufacturers or suppliers, or a failure of these parties to follow ethical business practices, could lead to negative publicity and harm our reputation or brand.
Failure to obtain new, and maintain existing, high-quality event, venue, athlete and celebrity sponsorships could harm our business.
Establishing relationships with high profile sporting and entertainment events, venues, sports leagues and sports associations, athletes and celebrity personalities to evaluate, promote and establish product credibility with consumers, including entering into sponsorship and licensing agreements, has and will continuebelieve to be open source software or noncompliance with open source licensing terms. Some open source software licenses require users who distribute or make available open source software as part of their software to publicly disclose all or part of the source code to such software or make
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available any derivative works of the open source code on unfavorable terms or at no cost. While we monitor our use of open source software and try to ensure that none is used in a key elementmanner that would require us to disclose the source code or that would otherwise breach the terms of our marketing strategy. However, as competition in our markets has increased, the costs of obtaining and retaining event, venue, athlete and celebrity sponsorships and licensing agreements have increased. Additionally, we may be forced to sign longer term sponsorships in order to retain relationships. If we are unable to maintain our current associations with our event, venue, athlete and celebrity partners, or to do so at a reasonable cost, wean open source agreement, such use could lose the benefits of these relationships,nevertheless occur and we may be required to modify and substantially increasepublicly release our marketing investments. In addition, actions taken by endorsersproprietary source code, pay damages for breach of contract, re-engineer our productsapplications, discontinue sales in the event re-engineering cannot be accomplished on a timely basis or take other remedial action that harm their reputations could also harmmay divert resources away from our brand image with consumers. The failure to correctly identify high impact events and venues or build partnerships with those who develop and promote those events and venues, promising athletes or other appealing personalities to use and endorse our products, or poor performance by our endorsers,development efforts, any of which could adversely affect our brandbusiness, financial condition or operating results.
Risks related to regulatory compliance
We are subject to governmental regulation and other legal obligations, particularly related to privacy, data protection and information security, and our actual or perceived failure to comply with such obligations could adversely affect our business and operating results.
Personal privacy, data protection and information security are significant issues in the United States and the other jurisdictions where we offer our products and services. The regulatory framework for privacy and security issues worldwide is rapidly evolving and is likely to remain uncertain for the foreseeable future. Our handling of data is subject to a variety of laws and regulations, including regulation by various government agencies, including the United States Federal Trade Commission (FTC) and various state, local and foreign regulators and agencies. Our agreements with certain customers and business partners may also subject us to certain requirements related to our processing of personal information, including obligations to use industry-standard or reasonable security measures to safeguard personal information.
The United States and various state and foreign governments have adopted or proposed limitations on the collection, distribution, use and storage of personal information of individuals, including end-customers and employees. In the United States, the FTC and many state attorneys general are applying federal and state consumer protection laws to the online collection, use, processing, storage, deletion and dissemination of personal information. Further, all states have enacted laws requiring companies to notify individuals, regulatory authorities and others of security breaches involving personal information.
We also expect that there will continue to be new proposed laws, regulations and industry standards concerning privacy, data protection and information security in the United States, the European Union and other jurisdictions, and we cannot yet determine the impact of such future laws, regulations and standards may have on our business. We expect that existing laws, regulations and standards may even be interpreted differently in the future. For example, California implemented the California Privacy Rights Act, or the “CPRA” which will be effective on July 1, 2023 and will amend the existing California Consumer Privacy Act. Additionally, comparable consumer privacy laws are set to take effect in 2023 in other several states. Failure to comply with these new state regulations may result in decreased salessignificant civil penalties, injunctive relief, or statutory or actual damages. Complying with this new privacy legislation may result in additional costs and expenses.
Additionally, many foreign countries and governmental bodies, including Australia, the European Union (EU), India, Japan and numerous other jurisdictions in which we operate or conduct our business, have laws and regulations concerning the collection, use, processing, storage and deletion of personal information obtained from their residents or by businesses operating within their jurisdiction. These laws and regulations often are more restrictive than those in the United States.
For example, in the EU, the General Data Protection Regulation (GDPR) imposes more stringent EU data protection requirements, provides an enforcement authority, and imposes large penalties for noncompliance. If we fail to comply with the GDPR or if regulators assert that we have failed to comply with the GDPR, we may be subject to fines of up to 4% of our products.worldwide annual revenue.
Among other requirements, the GDPR regulates transfers of personal data outside of the EU to countries that have not been found to provide adequate protection to personal data, including the United States, requiring that certain steps are taken to legitimize those transfers. We have undertaken certain efforts to conform transfers of personal data from the EU to the United States and other jurisdictions based on our understanding of current regulatory obligations and the guidance of data protection authorities. Despite this, we may be unsuccessful in establishing or maintaining conforming means of transferring such data from the European Economic Area, or EEA, particularly as a result of continued legal and legislative activity within the EU that has challenged or called
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into question the legal basis for existing means of data transfers to countries that have not been found to provide adequate protection for personal data.
Further, the United Kingdom (U.K.) exited the EU on January 31, 2020 (also known as “Brexit”), which resulted in additional regulation of data protection in the U.K. that may continue to lead to further legislative and regulatory changes. In response to Brexit, the U.K. implemented the Data Protection Act that contains provisions that substantially implements the GDPR, including its own derogations for how GDPR is applied in the U.K., with penalties for noncompliance of up to the greater of £17.5 million (€20 million) or four percent of worldwide revenues. These changes have and may continue to lead to additional costs as we try to ensure compliance with new privacy legislation and will increase our overall risk exposure.
In addition to government regulation, privacy advocates and industry groups may propose new and different self-regulatory standards. These and other industry standards may legally or contractually apply to us, or we may elect to comply with such standards. It is possible that if our practices are not consistent, or are viewed as not consistent, with legal and regulatory requirements, including changes in laws, regulations and standards or new interpretations or applications of existing laws, regulations and standards, we may become subject to audits, inquiries, whistleblower complaints, adverse media coverage, investigations, loss of export privileges, or severe criminal or civil sanctions, all of which may have a material adverse effect on our business, operating results, reputation, and financial condition.One example of such a self-regulatory standard is the Payment Card Industry Data Security Standard, or PCI DSS, which relates to the processing of payment card information. In the event we are required to comply with the PCI DSS but fail to do so, fines and other penalties could result, and we may suffer reputational harm and damage to our business.
Future laws, regulations, standards and other obligations, as well as changes in the interpretation of existing laws, regulations, standards and other obligations could impair our ability to collect, use or disclose information relating to individuals, which could decrease demand for our products, require us to restrict our business operations, increase our costs and impair our ability to maintain and grow our customer base and increase our revenue.
Any inability to adequately address privacy and security concerns, even if unfounded, or comply with applicable laws, regulations, policies, industry standards, contractual obligations or other legal obligations could result in additional cost and liability to us, damage our reputation, inhibit sales, and adversely affect our business and operating results.
We could be adversely affected by violations of the United States Foreign Corrupt Practices Act, the United Kingdom Bribery Act or similar anti-bribery laws in other jurisdictions in which we operate.
The global nature of our business and the significance of our international revenue create various domestic and local regulatory challenges and subject us to risks associated with our international operations. The United States Foreign Corrupt Practices Act, or FCPA, the United Kingdom Bribery Act 2010, or the U.K. Bribery Act, and similar anti-bribery and anti-corruption laws in other jurisdictions generally prohibit United States based companies and their intermediaries from making improper payments to non-United States officials for the purpose of obtaining or retaining business, directing business to another, or securing an advantage. In addition, United States public companies are required to maintain records that accurately and fairly represent their transactions and have an adequate system of internal accounting controls. Under the FCPA, United States companies may be held liable for the corrupt actions taken by directors, officers, employees, agents, or other strategic or local partners or representatives. As such, if we or our intermediaries fail to comply with the requirements of the FCPA or similar legislation, governmental authorities in the United States and elsewhere could seek to impose substantial civil and/or criminal fines and penalties which could have a material adverse effect on our business, reputation, operating results and financial condition.
We operate in areas of the world that experience corruption by government officials to some degree and, in certain circumstances, compliance with anti-bribery and anti-corruption laws may conflict with local customs and practices. Our global operations require us to import and export to and from several countries, which geographically expands our compliance obligations. In addition, changes in such laws could result in increased regulatory requirements and compliance costs which could adversely affect our business, financial condition and results of operations. We cannot be assured that our directors, officers, employees, agents or other agentsstrategic or local partners or representatives will not engage in prohibited conduct and render us responsible under the FCPA
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or the U.K. Bribery Act. While we have compliance programs, they may not be effective to prevent violations from occurring and employees may engage in prohibited conduct nonetheless.If we are found to be in violation of the FCPA, the U.K. Bribery Act or other anti-bribery or anti-corruption laws (either due to acts or inadvertence of our employees, or due to the acts or inadvertence of others), we could suffer criminal or civil penalties or other sanctions, which could have a material adverse effect on our business.

Our effective tax rate and the intended tax benefits of our corporate structure and intercompany arrangements depend on the application of the tax laws of various jurisdictions and on how we operate our business.
We are subject to income taxes in the United States and various jurisdictions outside the United States. Our effective tax rate could fluctuate due to changes in the mix of earnings and losses in countries with differing statutory tax rates. For example, our effective tax rates could be adversely affected by earnings being lower than anticipated in countries where we have lower statutory rates and higher than anticipated in countries where we have higher statutory rates. Our tax expense could also be affected by changes in non-deductible expenses, changes in excess tax benefits related to exercises and vesting of stock-based expense, and the applicability of withholding taxes.
Due to economic and political conditions, tax rates in various jurisdictions may be subject to significant change. Our future effective tax rate could be unfavorably affected by changes in the tax rates in jurisdictions where our income is earned, by changes in, or our interpretation, of tax rules and regulations in the jurisdictions in which we do business, by unanticipated decreases in the amounts of jurisdictional earnings, or by changes in the valuation of our deferred tax assets and liabilities. The United States, the European Commission, countries in the European Union, Australia, and other countries where we do business have been considering changes in relevant tax, accounting and other laws, regulations and interpretations, including changes to tax laws applicable to corporate multinationals. These potential changes could adversely affect our effective tax rates or result in other costs to us.
In addition, we are subject to the examination of our income tax returns by the United States Internal Revenue Service (IRS) and other domestic and foreign tax authorities. These tax examinations are expected to focus on our intercompany transfer pricing practices as well as other matters. We regularly assess the likelihood of outcomes resulting from these examinations to determine the adequacy of our provision for income taxes and other taxes and have reserved for adjustments that may result from the current examinations. We cannot provide assurance that the final determination of any of these examinations will not have an adverse effect on ourreputation, operating results and financial position.
If we are unable to maintain effective internal control in the future, we may not be able to produce timely and accurate financial statements, which could adversely affect our investors’ confidence and our stock price.
Pursuant to Section 404 of the Sarbanes-Oxley Act of 2002, we are required to evaluate and determine the effectiveness of our internal control over financial reporting, and to include a management report assessing the effectiveness of our internal control over financial reporting. We expect that the requirements of these rules and regulations will continue to place significant demands on our financial and operational resources, as well as IT systems.
While we have determined that our internal control over financial reporting was effective as of December 31, 2019, we must continue to monitor and assess our internal control over financial reporting. Our control environment may not be sufficient to remediate or prevent future material weaknesses or significant deficiencies from occurring. A control system, no matter how well designed and operated, can provide only reasonable assurance that the control system’s objectives will be met. Due to the inherent limitations in all control systems, no evaluation of controls can provide absolute assurance that misstatements due to error or fraud will not occur or that all control issues and all instances of fraud will be detected.
If we are unable to assert that our internal control over financial reporting is effective, or if our independent registered public accounting firm is unable to express an opinion as to the effectiveness of our internal control over financial reporting, investors may lose confidence in the accuracy and completeness of our financial reports and the market price of our Class A common stock could be negatively affected, and we could become subject to investigations by the stock exchange on which our securities are listed, the SEC or other regulatory authorities.
We use open source software in our platform that may subject our technology to general release or require us to re-engineer our solutions, which may cause harm to our business.
We use open source software in connection with our services. From time to time, companies that incorporate open source software into their products have faced claims challenging the ownership of open source software

and/or compliance with open source license terms. Therefore, we could be subject to suits by parties claiming ownership of what we believe to be open source software or noncompliance with open source licensing terms. Some open source software licenses require users who distribute or make available open source software as part of their software to publicly disclose all or part of the source code to such software or make available any derivative works of the open source code on unfavorable terms or at no cost. While we monitor our use of open source software and try to ensure that none is used in a manner that would require us to disclose the source code or that would otherwise breach the terms of an open source agreement, such use could nevertheless occur and we may be required to release our proprietary source code, pay damages for breach of contract, re-engineer our applications, discontinue sales in the event re-engineering cannot be accomplished on a timely basis or take other remedial action that may divert resources away from our development efforts, any of which could adversely affect our business, financial condition or operating results.
Our reported financial results may be negatively impacted by the changes in the accounting principles generally accepted in the United States.
Generally accepted accounting principles in the United States are subject to interpretation by the Financial Accounting Standards Board (FASB), the SEC and various bodies formed to promulgate and interpret appropriate accounting principles. A change in these principles or interpretations could have a significant effect on our reported financial results, and may even affect the reporting of transactions completed before the announcement or effectiveness of a change. Other companies in our industry may apply these accounting principles differently than we do, which may affect the comparability of our consolidated financial statements. For example, in February 2016, the Financial Accounting Standards Board issued Accounting Standards Update No. 2016-02 (Topic 842), Leases, which requires operating leases to be recognized on the balance sheet as a lease liability and corresponding right-of-use asset. Topic 842 was applied using a modified retrospective approach and was effective for financial statements issued for fiscal years beginning after December 15, 2018, and interim periods within those fiscal years. Early adoption was permitted. See Note 1 Summary of business and significant accounting policies, to the Notes to Consolidated Financial Statements of this Annual Report on Form 10-K for a discussion on recent accounting standards.
If our estimates or judgments relating to our critical accounting policies and estimates prove to be incorrect, our operating results could be adversely affected.
The preparation of financial statements in conformity with GAAP requires management to make estimates and assumptions that affect the amounts reported in the consolidated financial statements and accompanying notes. We base our estimates on historical experience and on various other assumptions that we believe to be reasonable under the circumstances, as provided in this 2019 Annual Report for the year ended December 31, 2019 in the section titled Management's Discussion and Analysis of Financial Condition and Results of Operations. The results of these estimates form the basis for making judgments about the carrying values of assets, liabilities and equity, and the amount of revenue and expenses that are not readily apparent from other sources. Our operating results may be adversely affected if our assumptions change or if actual circumstances differ from those in our assumptions, which could cause our operating results to fall below the expectations of securities analysts and investors, resulting in a decline in our stock price. Significant estimates and assumptions made by management include those related to revenue recognition (including sales incentives, sales returns and implied post contract support), stock-based compensation, inventory valuation, product warranty liabilities, the valuation and useful lives of long-lived assets (property and equipment, operating lease right-of-use assets, intangible assets and goodwill) and income taxes.
Catastrophic events or political instability could disrupt and cause harm to our business.
Our headquarters are located in the San Francisco Bay Area of California, an area susceptible to earthquakes. A major earthquake or other natural disaster, fire, threat of fire, act of terrorism, public health issues or other catastrophic event in California or elsewhere that results in the destruction or disruption of any of our critical business operations or information technology systems could severely affect our ability to conduct normal business operations and, as a result, our future operating results could be harmed. Our key manufacturing, supply and distribution partners have global operations including China, Hong Kong, Japan, Mexico, Netherlands, Singapore, Taiwan and the United States. Political instability, public health issues or other catastrophic events in

any of those countries could adversely affect our business in the future, our financial condition and operating results.conditions.
If we fail to comply with environmental regulations and conflict minerals disclosures, our business, financial condition, operating results and reputation could be adversely affected.
We are subject to various federal, state, local and international environmental laws and regulations including laws regulating the manufacture, import, use, discharge and disposal of hazardous materials, labeling and notice requirements relating to potential consumer exposure to certain chemicals, and laws relating to the collection of and recycling of electrical and electronic equipment and their packaging.
We are also subject to the SEC’s conflict minerals rule which requires disclosure by public companies of the origin, source and chain of custody of specified minerals, known as conflict minerals, that are necessary to the functionality or production of products manufactured or contracted to be manufactured. We have and will continue to incur costs associated with complying with the rule, such as costs related to sourcing of certain minerals (or derivatives thereof), the determination of the origin, source and chain of custody of the minerals used in our products, the adoption of conflict minerals-related governance policies, processes and controls, and possible changes to products or sources of supply as a result of such activities. Within our supply chain, we may not be able to sufficiently verify the origins of the relevant minerals used in our products through the data collection and due diligence procedures that we implement, which may harm our reputation.
Although we have policies and procedures in place requiring our contract manufacturers and major component suppliers to comply with applicable federal, state, local and international requirements, we cannot confirm that our manufacturers and suppliers consistently comply with these requirements. In addition, if there are changes to these or other laws (or their interpretation) or if new similar laws are passed in other jurisdictions, we may be required to re-engineer our products to use components compatible with these regulations. This re-engineering and component substitution could result in additional costs to us or disrupt our operations or logistics.
Changes in interpretation of any federal, state, local or international regulation may cause us to incur costs or have additional regulatory requirements to meet in the future in order to comply, or with any similar laws adopted in other jurisdictions. Our failure to comply with past, present and future similar laws could result in reduced sales of our products, substantial product inventory write-offs, reputational damage, penalties and other sanctions, which could harm our business and financial condition.
We also expect that our products will be affected by new environmental laws and regulations, including but not limited to laws and regulations focused on climate change, on an ongoing basis. Climate change has had significant legislative and regulatory effects on a global basis, and there are expected to be additional changes to the regulations in these areas. These changes could directly increase the cost of energy, which may have an impact on the way we manufacture products or utilize energy to produce our products. We may also become subject to regulations resulting in increased disclosure obligations with respect to our greenhouse gas emissions. In addition, any new regulations or laws in the environmental area might increase the cost of raw materials we use in our products and the cost of compliance, or could cause disruptions in the manufacture of our products and result in increased procurement, production, and distribution costs. Our reputation and brand could be harmed if we fail, or are seen as having failed, to respond responsibly and effectively to changes in legal and regulatory measures adopted to address climate change. Other regulations in the environmental area may require us to continue to monitor and ensure proper disposal or recycling of our products. Since we operate on a global basis, this is a complex process that requires continual monitoring.
To date, our expenditures for environmental compliance have not had a material effect on our results of operations or cash flows and, although we cannot predict the future effect of such laws or regulations, they will likely result in additional costs and may increase penalties associated with violations or require us to change the content of our products or how they are manufactured, which could have a material adverse effect on our business and financial condition.
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We are subject to governmental export and import controls and economic sanctions laws that could subject us to liability and impair our ability to compete in international markets.
The United States and various foreign governments have imposed controls, export license requirements and restrictions on the import or export of some technologies. Our products are subject to United States export controls, and exports of our products must be made in compliance with various economic and trade sanctions laws. Furthermore, United States export control laws and economic sanctions prohibit the provision of products and services to countries, governments and persons targeted by United States sanctions. Even though we take precautions to prevent our products from being provided to targets of United States sanctions, our products, including our firmware updates, could be provided to those targets or provided by our customers. Any such provision could have negative consequences, including government investigations, penalties and reputational harm. Our failure to obtain required import or export approval for our products could harm our international and domestic sales and adversely affect our revenue.
We could be subject to future enforcement action with respect to compliance with governmental export and import controls and economic sanctions laws that result in penalties, costs, and restrictions on export privileges that could have a material effect on our business and operating results.
Risks related to Ownershipour need for additional capital
We may not be able to secure additional financing on favorable terms, or at all, to meet our future capital needs.
In the future, we may require additional capital to respond to business opportunities, challenges, acquisitions or unforeseen circumstances and may determine to engage in equity or debt financings or enter into credit facilities for other reasons. We may not be able to timely secure additional financing on favorable terms, or at all, due to among other things, general macroeconomic conditions, including rising interest rates and inflation.
Additionally, our current credit facilities contain restrictive covenants relating to our capital raising activities and other financial and operational matters, and any debt financing obtained by us in the future could involve further restrictive covenants, which may make it more difficult for us to obtain additional capital and to pursue business opportunities, including potential acquisitions. Further, even if we are able to obtain additional financing, we may be required to use such proceeds to repay a portion of our debt.
If we raise additional funds through the issuance of equity or convertible debt or other equity-linked securities, our existing stockholders could suffer significant dilution. If we are unable to obtain adequate financing under our credit facility, or alternative sources, when we require it, our ability to grow or support our business and to respond to business challenges could be significantly limited. In the event additional financing is required from outside sources, we may not be able to raise it on terms acceptable to us or at all.
Risks related to ownership of our Class A Common Stockcommon stock
Our stock price has been and will likely continue to be volatile.
Since shares of our Class A common stock were sold in our IPO in July 2014 at a price of $24.00 per share, our closing stock price has ranged from $3.38$2.01 to $93.85 per share through December 31, 2019.2022. Our stock price may fluctuate in response to a number of events and factors, such as quarterly operating results; changes in our financial projections provided to the public or our failure to meet those projections; the public’s reaction to our press releases, other public announcements and filings with the SEC; significant transactions, or new features, products or services offered by us or our competitors; changes in our business lines and product lineup; changes in financial estimates and recommendations by securities analysts; media coverage of our business and financial performance; the operating and stock price performance of, or other developments involving, other companies that investors may deem comparable to us; trends in our industry; any significant change in our management; sales and purchases of any Class A common stock issued upon conversion of our convertible senior notes or in connection with the prepaid forward contract entered into in connection with such convertible senior notes, and general economic conditions. These factors, as well as the volatility of our Class A common stock, could also affect the price of our convertible senior notes.

In addition, the stock market in general, and the market prices for companies in our industry, have experienced volatility that often has been unrelated to operating performance. These broad market and industry fluctuations may adversely affect the price of our stock, regardless of our operating performance. Price volatility over a given
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period may cause the average price at which we repurchase our own stock to exceed the stock’s price at a given point in time. Volatility in our stock price also affects the value of our equity compensation, which affects our ability to recruit and retain employees. In addition, some companies that have experienced volatility in the market price of their stock have been subject to securities class action litigation. We have been subject to past shareholder class action lawsuits as well as derivative lawsuits and may continue to be a target for such litigation in the future. Securities litigation against us could result in substantial costs and liability and divert our management’s attention from other business concerns, which could harm our business. See Legal Proceedings.Note 9 Commitments, contingencies and guarantees, in the Notes to Consolidated Financial Statements for a discussion on legal proceedings.
If we fail to meet expectations related to future growth, profitability, or other market expectations, our stock price may decline significantly, which could have a material adverse effect on investor confidence and employee retention. A sustained decline in our stock price and market capitalization could lead to impairment charges.
The dual class structure of our common stock has the effect of concentrating voting control with our CEO and we cannot predict the effect our dual class structure may have on our stock price or our business.
Our Class B common stock has 10 votes per share, and our Class A common stock has one vote per share. Stockholders who hold shares of Class B common stock hold approximately 69.5%67.1% of the voting power of our outstanding capital stock as of December 31, 20192022 with Mr. Woodman, our Chairman and CEO, holding approximately 69.3%64.1% of the outstanding voting power. Mr. Woodman is able to control all matters submitted to our stockholders, including the election of directors, amendments of our organizational documents and any merger, consolidation, sale of all or substantially all of our assets or other major corporate transaction. This concentrated control could delay, defer, or prevent a change of control, merger, consolidation, or sale of all or substantially all of our assets that our other stockholders support, or conversely this concentrated control could result in the consummation of such a transaction that our other stockholders do not support. This concentrated control could also discourage a potential investor from acquiring our Class A common stock due to the limited voting power of such stock relative to the Class B common stock and might harm the trading price of our Class A common stock.
In addition, we cannot predict whether our dual class structure, combined with the concentrated control by Mr. Woodman, will result in a lower or more volatile market price of our Class A common stock or in adverse publicity or other adverse consequences. For example, certain index providers, including FTSE Russell and S&P Dow Jones, have announced restrictions on including companies with multiple-class share structures in certain of their indexes. In July 2017, FTSE Russell announced that it plans to require new constituents of its indexes to have greater than 5% of the company’s voting rights in the hands of public stockholders, and S&P Dow Jones announced that it will no longer admit companies with multiple-class share structures to certain of its indexes. Because of our dual class structure, we may be excluded from these indexes and we cannot assure you that other stock indexes will not take similar actions. Given the sustained flow of investment funds into passive strategies that seek to track certain indexes, exclusion from stock indexes would likely preclude investment by many of these funds and could make our Class A common stock less attractive to other investors. As a result, the market price of our Class A common stock could be adversely affected.
If securities analysts do not publish research or publish inaccurate or unfavorable research about our business, our stock price and trading volume could decline.
The trading market for our Class A common stock depends in part on the research and reports that securities or industry analysts publish about us or our business. If one or more of the analysts who cover us downgrade our stock or publish inaccurate or unfavorable research about our business, our stock price would likely decline. If one or more of these analysts cease coverage of our company or fail to publish reports on us regularly, demand for our stock could decrease, which might cause our stock price and trading volume to decline.
Delaware law and provisions in our restated certificate of incorporation and amended and restated bylaws could make a merger, tender offer or proxy contest difficult, thereby depressing the trading price of our Class A common stock.
Our status as a Delaware corporation and the anti-takeover provisions of the Delaware General Corporation Law may discourage, delay or prevent a change in control by prohibiting us from engaging in a business combination

with an interested stockholder for a period of three years after the person becomes an interested stockholder, even if a change in control would be beneficial to our existing stockholders. In addition, our restated certificate of incorporation and amended and restated bylaws contain provisions that may make the acquisition of our company more difficult without the approval of our board of directors, or otherwise adversely affect the rights of the holders of our Class A and Class B common stock, including the following:stock.
our board of directors is not currently classified, but at such time as all shares of our Class B common stock have been converted into shares of our Class A common stock, our board of directors will be classified into three classes of directors with staggered three-year terms;
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so long as any shares of our Class B common stock are outstanding, special meetings of our stockholders may be called by the holders of 10% of the outstanding voting power of all then outstanding shares of stock, a majority of our board of directors, the chairman of our board of directors or our chief executive officer;

when no shares of our Class B common stock are outstanding, only the chairman of our board of directors, our chief executive officer or a majority of our board of directors will be authorized to call a special meeting of stockholders;
our stockholders may only take action at a meeting of stockholders and not by written consent;
vacancies on our board of directors may be filled only by our board of directors and not by stockholders;
directors may be removed from office with or without cause so long as our board of directors is not classified, and thereafter directors may be removed from office only for cause;
our restated certificate of incorporation provides for a dual class common stock structure in which holders of our Class B common stock have the ability to control the outcome of matters requiring stockholder approval, even if they own significantly less than a majority of the outstanding shares of our Class A and Class B common stock, including the election of directors and significant corporate transactions, such as a merger or other sale of our company or its assets;
our restated certificate of incorporation authorizes undesignated preferred stock, the terms of which may be established, and shares of which may be issued, by our board of directors without stockholder approval and which may contain voting, liquidation, dividend and other rights superior to those of our Class A and Class B common stock; and
advance notice procedures apply for stockholders to nominate candidates for election as directors or to bring matters before an annual meeting of stockholders.
Risks related to our convertible senior notesindebtedness and capped call transactions
We have indebtedness in the form of convertible senior notes.
In April 2017, we completed an offering of $175.0 million aggregate principal amount of 3.50% convertible senior Notesnotes due 2022 (Notes)(2022 Notes). We repurchased $50.0 million aggregate principal amount of the 2022 Notes in November 2020, and we repaid the remaining principal amount of $125.0 million at maturity in April 2022.
In November 2020, we completed an offering of $143.8 million aggregate principal amount of 1.25% convertible senior notes due 2025 (2025 Notes). As a result of thisthe 2025 Notes, offering, we incurred $175.0an additional $143.8 million principal amount of indebtedness, the principal amount of which we may be required to pay at maturity in 2022. 2025.
Holders of the 2025 Notes will have the right to require us to repurchase their 2025 Notes upon the occurrence of a fundamental change at a purchase price equal to 100% of the principal amount of the 2025 Notes to be purchased, plus accrued and unpaid interest, if any. In addition, the indentureindentures for the 2025 Notes provides that we are required to repay amounts due under thesuch indenture in the event that there is an event of default for the 2025 Notes that results in the principal, premium, if any, and interest, if any, becoming due prior to Maturity Datematurity date for the 2025 Notes. There can be no assurance that we will be able to repay thisour indebtedness when due, or that we will be able to refinance thisour indebtedness, all or in part, on acceptable terms or at all.terms. In addition, thisour indebtedness could, among other things:
heighten our vulnerability to adverse general economic conditions and heightened competitive pressures;
require us to dedicate a larger portion of our cash flow from operations to interest payments, limiting the availability of cash for other purposes;
limit our flexibility in planning for, or reacting to, changes in our business and industry; and

impair our ability to obtain additional financing in the future for working capital, capital expenditures, acquisitions, general corporate purposes or other purposes.
In addition, our ability to purchase the 2025 Notes or repay prior to maturity any accelerated amounts under the 2025 Notes upon an event of default or pay cash upon conversions of the 2025 Notes may be limited by law, by regulatory authority or by agreements governing our indebtedness outstanding at the time, including our credit facility. Our credit facility restricts our ability to repurchase the 2025 Notes for cash or repay prior to maturity any accelerated amounts under the 2025 Notes upon an event of default or pay cash upon conversion of the 2025 Notes, to the extent that on the date of such repurchase, repayment or conversion, as the case may be, after giving pro forma effect to such payment, our remaining borrowing capacity pursuant to suchwe do not meet certain financial criteria set forth in the credit facility falls below (i) to the extent that our fixed charge coverage ratio is at least to 1.0, the greater of (A) $37.5 million and (B) 15% of the lesser of the aggregate commitments under such credit facility and the aggregate borrowing base then in effect or (ii) to the extent that our fixed charge coverage ratio is less than 1.0 to 1.0, the greater of (A) $50.0 million and (B) 20% of the lesser of the aggregate commitments under such credit facility and the aggregate borrowing base then in effect. facility.
Any of our future indebtedness may contain similar restrictions. Our failure to repurchase the 2025 Notes at a time when the repurchase is required by the indentureindentures (whether upon a fundamental change or otherwise under the indenture)indentures) or pay cash payable on future conversions of the 2025 Notes as required by the indentureindentures would constitute a default under the indenture.indentures. A default under the indentureindentures or the fundamental change itself could also lead to a default under agreements governing our existing or future indebtedness, including our credit facility. If the repayment of the related indebtedness were to be accelerated after any applicable notice or grace periods, we may not have sufficient funds to repay the indebtedness, repurchase the 2025 Notes or make cash payments upon conversions thereof.
Our credit facility imposes restrictions on us that may adversely affect our ability to operate our business.
Our credit facility contains restrictive covenants relating to our capital raising activities and other financial and operational matters which may make it more difficult for us to obtain additional capital and to pursue business opportunities, including potential acquisitions. In addition, our credit facility contains, and the agreements governing the 2025 Notes will contain, a cross-default provision whereby a default under one agreement would likely result in cross defaults under agreements covering other borrowings. For example, the occurrence of a default with respect to any indebtedness or any failure to repay debt when due in an amount in excess of $25 million would cause a cross default under the indenture governing the Notes, as well as under our credit facility. The occurrence of a default under any of these borrowing arrangements would permit the holders of the 2025 Notes or the lenders under our credit facility to declare all amounts outstanding under those borrowing arrangements to be immediately due and payable. If the note2025 Note holders or the trustee under the indentureindentures governing the 2025 Notes or the lenders under our credit facility accelerate the repayment of borrowings, we cannot assure you that we will have sufficient assets to repay those borrowings.
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Conversion of the 2025 Notes will, to the extent we deliver shares upon conversion of such 2025 Notes, dilute the ownership interest of existing stockholders, including holders who had previously converted their 2025 Notes, or may otherwise depress our stock price.price or may adversely affect our financial condition.
The conversion of some or all of the 2025 Notes will dilute the ownership interests of existing stockholders to the extent we deliver shares upon conversion of any of the 2025 Notes. Any sales in the public market of the common stock issuable upon such conversion could adversely affect prevailing market prices of our common stock. In addition, the existence of the 2025 Notes may encourage short selling by market participants because the conversion of the 2025 Notes could be used to satisfy short positions, or anticipated conversion of the 2025 Notes into shares of our common stock could depress our stock price.
The conditional conversion feature of the Notes, if triggered, may adversely affect our financial condition and operating results.
In the event the conditional conversion feature of the 2025 Notes is triggered, holders of the 2025 Notes will be entitled to convert the 2025 Notes at any time during specified periods at their option. If one or more holders elect to convert their 2025 Notes, unless we elect to satisfy our conversion obligation by delivering solely shares of our common stock (other than cash in lieu of any fractional share), we would be required to settle a portion or all of our conversion obligation through the payment of cash, which could adversely affect our liquidity. In addition, even if holders of

the 2025 Notes do not elect to convert their 2025 Notes, we could be required under applicable accounting rules to reclassify all or a portion of the outstanding principal of the 2025 Notes as a current rather than long-term liability, which would result in a material reduction of our net working capital.
The accounting method for convertible debt securities that may be settled in cash, such as the 2025 Notes, may have a material effect on our reported financial results.
Under current GAAP an entity must separately accounteffective January 1, 2022, the treasury stock method for convertible instruments has been eliminated and instead, the application of the “if-converted” method is required for the debt component and the embedded conversion optiondetermination of convertible debt instruments that may be settled entirely or partially in cash upon conversion, such as the Notes we are offering, in a manner that reflects the issuer’s economic interest cost. The effect of the accounting treatment for such instruments is that the value of such embedded conversion option would be treated as original issue discount for purposes of accounting for the debt component of the Notes, and that original issue discount is amortized into interest expense over the term of the Notes using an effective yield method. As a result, we will initially be required to record a greater amount of non-cash interest expense because of the amortization of the original issue discount to the Notes’ face amount over the term of the Notes and because of the amortization of the debt issuance costs.
Accordingly, we will report lowerdiluted net income (or greater net loss) in our financial results because of the recognition of both the current period’s amortization of the debt discount and the Notes’ coupon interest, which could adversely affect our reported or future financial results, the trading price of our common stock and the trading price of the Notes.
In addition, convertible debt instruments (such as the Notes) that may be settled entirely or partly in cash are currently accounted for utilizing the if-converted method, the effect of which is that conversion will not be assumed for purposes of computing diluted income (loss) per share if the effect would be antidilutive.on a GAAP and non-GAAP basis. Under the if-converted method, for diluted income (loss) per share purposes, convertible debt is antidilutive whenever its interest, net of tax and nondiscretionary adjustments, per common share obtainable on conversion exceeds basic income (loss) per share. Dilutive securities that are issued during a period and dilutive convertible securities for which conversion options lapse, or for which related debt is extinguished during a period, will be included in the denominator of diluted income (loss) per share for GAAP and non-GAAP would generally be calculated assuming that all of the 2025 Notes were converted solely into shares of Class A common stock at the beginning of the reporting period, that they were outstanding. Likewise, dilutive convertible securities converted during a period willunless the result would be included inanti-dilutive, which would negatively affect diluted net income (loss) per share. The impact from the denominator for the period prior to actual conversion. Moreover, interest charges applicable“if converted” method added approximately 15 million shares to the convertible debt will be added back to the numerator. We cannot be sure that the accounting standards in the future will continue to permit the use of the if-converted method. If we are unable to usediluted share count. Under the if-converted method, in accounting for the shares issuable upon conversionsome of the incremental dilution is offset as we are able to add back the after tax effected interest expense from the 2025 Notes, then our diluted income (loss) per shareto the extent the result would not be adversely affected.anti-dilutive.
In addition, if the conditional conversion feature of the 2025 Notes is triggered, even if holders do not elect to convert their 2025 Notes, we could be required under applicable accounting rules to reclassify all or a portion of the outstanding principal of the 2025 Notes as a current rather than long-term liability, which would result in a material reduction of our net working capital.
The prepaid forwardCapped Call transactions may affect the value of the 2025 Notes and our common stockClass A Common Stock and may result in unexpected market activity in the Notes and/or our common stock.we are subject to counterparty risk with respect to Capped Call transactions.
In connection with the issuancepricing of the 2025 Notes, we entered into a prepaid forward with a forward counterparty. The prepaid forward is intended to facilitate privately negotiated derivativecapped call transactions, by which investors in the Notes will be able to hedge their investment. In connectionor Capped Calls, with establishing its initial hedge of the prepaid forward, the forward counterparty (or its affiliate) entered into or expects to enter into one or more derivative transactions with respect to our Class A common stock with purchasers of the Notes concurrently with or after the offering of the Notes.financial institutions. The prepaid forward is intendedCapped Calls are expected generally to reduce the potential economic dilution to our stockholders from the issuanceholders of our Class A common stock (if any) upon any conversion of the 2025 Notes, andwith such reduction and/or offset subject to allow certain investors to establish short positions that generally correspond to commercially reasonable initial hedges ofa cap.
The capped call counterparties and/or their investment in the Notes. In addition, the forward counterparty (or its affiliate)respective affiliates may modify itstheir hedge positionpositions by entering into or unwinding one or more derivative transactionsvarious derivatives with respect to our Class A common stock and/or purchasing or selling our Class A common stock or other securities of ours in secondary market transactions at any time, including followingprior to the offeringmaturity of the Notes and immediately prior to or shortly after April 15, 2022, the Maturity Date of the2025 Notes (and are likely to unwind their derivative transactions and/do so during any observation period related to a conversion of the 2025 Notes or purchase or sell our Class A

common stock in connection with any conversion orfollowing an repurchase of the Notes, in connection with the purchase or sale of2025 Notes by certain investors and/the Company on any fundamental change repurchase date or in the event that sufficient borrow of our Class A common stock becomes available)otherwise). These activitiesThis activity could also cause or avoid an increase or a decrease in the market price of our Class A common stock or the 2025 Notes.
The prepaid forward initially facilitated privately negotiated derivative transactions relating to our Class A common stock, including derivative transactions by which investors in the Notes established short positions relating to our Class A common stock to hedge their investments in the Notes concurrently with, or shortly after, the placementpotential effect, if any, of the Notes. Neither we nor the forward counterparty control how such investors may use such derivative transactions. In addition, such investors may enter into other transactions in connection with such derivative transactions, including the purchase or sale of our Class A common stock, at any time. As a result, the existence of the prepaid forward, such derivativethese transactions and any related market activity could cause more sales of our Class A common stock overactivities on the term of the prepaid forward than there would have otherwise been had we not entered into the prepaid forward. Such sales could potentially affect the markettrading price of our Class A common stock and/or the Notes.
The fundamental change repurchase feature2025 Notes will depend in part on market conditions. Any of these activities could adversely affect the Notes may delay or prevent an otherwise beneficial attempt to take over our company.
The terms of the Notes require us to repurchase the Notes in the event of a fundamental change. A takeovertrading price of our company would trigger an option ofClass A common stock or the holders of the Notes to require us to repurchase the2025 Notes. In addition, if a make-whole fundamental change occurs prior to the Maturity Date of the Notes, we will in some cases be required to increase the conversion rate for a holder that elects to convert its Notes in connection with such make-whole fundamental change. Furthermore, the indenture for the Notes prohibits us from engaging in certain mergers or acquisitions unless, among other things, the surviving entity assumes our obligations under the Notes. These and other provisions of the indenture may have the effect of delaying or preventing a takeover of our company.
We are subject to counterparty risk with respect to the prepaid forward.
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WeAdditionally, we will be subject to the risk that the forward counterpartycapped call counterparties might default under the prepaid forward.Capped Calls. Our exposure to the credit risk of the forward counterparty willcapped call counterparties is not be secured by any collateral. Global economic conditions have in the recent past resulted in, and may again result in, the actual or perceived failure or financial difficulties of many financial institutions. If the forward counterparty becomescapped call counterparties become subject to insolvency proceedings, we will become an unsecured creditor in those proceedings, with a claim equal to our exposure at that time under our transactions with the forward counterparty.capped call counterparties. Our exposure will depend on many factors, but, generally, an increase in our exposure will be correlated to an increase in the market price of our Class A common stock. In addition, upon a default by the forward counterparty,capped call counterparties, we may suffer more dilution than we currently anticipate with respect to our Class A common stock. We can provide no assurances as to the financial stability or viability of the forward counterpartycapped call counterparties to the prepaid forward.Capped Calls.

General Risk Factors
Our effective tax rate and the intended tax benefits of our corporate structure and intercompany arrangements depend on the application of the tax laws of various jurisdictions and on how we operate our business, and such tax rates and tax benefits may change in the future.
We are subject to income taxes in the United States and various jurisdictions outside the United States. Our effective tax rate could be adversely affected by a change in our effective tax rate as a result of changes in, or our interpretation of, tax law changes and related new or revised guidance and regulations, changes in our geographical earnings mix, unfavorable government reviews of our tax returns, material differences between our forecasted and actual annual effective tax rates, or by evolving enforcement practices.
In 2017, the Tax Cuts and Jobs Act (Tax Act) was enacted, which contained significant and impactful changes to the U.S. tax law, including, effective as of January 1, 2022, requiring the capitalization and amortization of research and development expenses, which accelerates the utilization of our net operating losses. There are various proposals in Congress to amend certain provisions of the Tax Act. The state of these proposals and other future legislation remains uncertain and, if enacted, may materially affect our financial position.
On August 16, 2022, the United States enacted the Inflation Reduction Act (IRA), which introduces, among other items, an excise tax that would impose a 1% surcharge on stock repurchases, net of stock issuances beginning in 2023. We could be subject to this new excise tax, depending on various factors, including the amount and frequency of any future stock repurchases and any permitted reductions or exceptions to the amount subject to the tax.
The United States, the European Commission, countries in the European Union, Australia, and other countries where we do business have been considering changes in relevant tax, accounting and other laws, regulations and interpretations, including changes to tax laws applicable to corporate multinationals. Changes in the tax laws of foreign jurisdictions could arise as a result of the base erosion and profit shifting (BEPS) project that was undertaken by the Organization for Economic Co-operation and Development (OECD). The OECD, which represents a coalition of member countries, recommended changes to numerous long-standing tax principles related to transfer pricing and continues to develop new proposals including allocating greater taxing rights to countries where customers are located and establishing a minimum tax on global income. These changes, as adopted by countries, may increase tax uncertainty and may adversely affect our provision for income taxes and cash flows.
We are subject to the examination of our income tax returns by the United States Internal Revenue Service (IRS) and other domestic and foreign tax authorities. We regularly assess the likelihood of outcomes resulting from these examinations to determine the adequacy of our provision for income taxes and other taxes and have reserved for adjustments that may result from the current examinations. The final determination of tax audits and any related legal proceedings could materially differ from amounts reflected in our income tax provisions and accruals. In such case, our income tax provision and cash flows in the period or periods in which that determination is made could be negatively affected.
We maintain significant deferred tax assets related to net operating losses, temporary differences, and tax credits. Our ability to use these tax attributes are dependent upon having sufficient future taxable income in the relevant jurisdiction and, in the case of tax credits, how such credits are treated under current and potential future tax law. Changes to the Tax Act, other regulatory changes, and changes in our forecasts of future income could result in
35


an adjustment to the deferred tax asset and a related charge to earnings that could materially affect our financial results.
Our reported financial results may be negatively impacted by the changes in the accounting principles generally accepted in the United States.
Generally accepted accounting principles in the United States are subject to interpretation by the Financial Accounting Standards Board (FASB), the SEC and various bodies formed to promulgate and interpret appropriate accounting principles. A change in these principles or interpretations could have a significant effect on our reported financial results and may even affect the reporting of transactions completed before the announcement or effectiveness of a change. Other companies in our industry may apply these accounting principles differently than we do, which may affect the comparability of our consolidated financial statements.
If our estimates or judgments relating to our critical accounting policies and estimates prove to be incorrect, our operating results could be adversely affected.
The preparation of financial statements in conformity with GAAP requires management to make estimates and assumptions that affect the amounts reported in the consolidated financial statements and accompanying notes. We base our estimates on historical experience and on various other assumptions that we believe to be reasonable under the circumstances, as provided in this 2022 Annual Report in the section titled Management’s Discussion and Analysis of Financial Condition and Results of Operations. The results of these estimates form the basis for making judgments about the carrying values of assets, liabilities and equity, and the amount of revenue and expenses that are not readily apparent from other sources. Our operating results may be adversely affected if our assumptions change or if actual circumstances differ from those in our assumptions, which could cause our operating results to fall below the expectations of securities analysts and investors, resulting in a decline in our stock price. Significant estimates and assumptions made by management include those related to revenue recognition (including sales incentives, sales returns and implied post contract support), inventory valuation, product warranty liabilities, the valuation, impairment and useful lives of long-lived assets (property and equipment, operating lease right-of-use assets, intangible assets and goodwill), the fair value of our convertible senior notes, and income taxes.

Item 1B. Unresolved Staff Comments
None.

Item 2. Properties
As of December 31, 2019,2022, we leased office facilities around the world totaling approximately 370,000310,000 square feet, including approximately 198,000196,000 square feet for our corporate headquarters in San Mateo, California. All of our properties are currently leased. We believe our existing facilities are adequate to meet our current requirements. If we were to require additional space, we believe we will be able to obtain such space on acceptable, commercially reasonable terms. See Note 9 Commitments, contingencies and guarantees,, to the Notes to Consolidated Financial Statements of this Annual Report on Form 10-K for more information about our lease commitments.



Item 3. Legal Proceedings
On February 13, 2018Refer to Legal proceedings and February 27, 2018, two purported shareholder derivative lawsuits (theinvestigations included in Part II, Item 8, Note 9 Commitments, contingencies and guarantees, to the Notes to Consolidated Federal Derivative Actions) were filed in the United States District CourtFinancial Statements of this Annual Report on Form 10-K for the Northern District of California against certain of GoPro’s current and former directors and executive officers and naming the Company as a nominal defendant. The Consolidated Federal Derivative Actions are based on allegations similar to those in two now-resolved shareholder class actions - one filed in 2016 which was settled and received final approval of the Court on September 20, 2019, and the other filed in 2018 which had final judgment entered in favor of defendants on June 24, 2019, following the Court’s granting of defendants’ motion to dismiss. The Consolidated Federal Derivative Actions assert causes of action against the individual defendants for breach of fiduciary duty, and for making false and misleading statements about the Company’s business, operations and prospects in violation of Sections 10(b) and 14(a) of the Securities Exchange Act of 1934. The plaintiffs seek corporate reforms, disgorgement of profits from stock sales, and fees and costs. The Consolidated Federal Derivative Actions are currently stayed.year ended December 31, 2022.
Different shareholders filed two similar purported shareholder derivative actions on October 30, 2018 and November 7, 2018 in the Delaware Court of Chancery (the Consolidated Delaware Derivative Actions). Defendants’ motion to dismiss the Consolidated Delaware Derivative Actions is pending.
Other shareholders filed similar purported shareholder derivative actions on December 26, 2018, February 15, 2019, and January 27, 2020 in the Delaware Court of Chancery. Those actions are either stayed or defendants’ time to respond to the complaint has not yet passed.
On January 5, 2015, Contour LLC filed a complaint against the Company in federal court in Utah alleging, among other things, patent infringement in relation to certain GoPro cameras. On November 30, 2015, Contour dismissed the Utah action. On November 30, 2015, Contour IP Holdings LLC (“CIPH”), a non-practicing entity re-filed a similar complaint in Delaware seeking unspecified damages. GoPro filed an inter partes review (IPR) at the US Patent and Trademark Office. The case was transferred to the Northern District of California in July 2017 and was stayed in favor of the IPR proceedings, most recently on December 12, 2018. Upon conclusion of the IPRs, the District Court lifted the stay on October 1, 2019. On October 8, 2019, the court entered a schedule for the remainder of the case, with trial currently scheduled to begin on August 31, 2020. We believe that this matter lacks merit and we intend to vigorously defend against CIPH.
We are currently, and in the future, may continue to be, subject to litigation, claims and assertions incidental to our business, including patent infringement litigation and product liability claims, as well as other litigation of a non-material nature in the ordinary course of business. Due to inherent uncertainties of litigation, we cannot accurately predict the ultimate outcome of these matters. We are unable at this time to determine whether the outcome of the litigation would have a material effect on our business, financial condition, results of operations or cash flows.

Item 4. Mine Safety Disclosures
Not applicable.

36



PART II
Item 5. Market for the Company’s Common Shares, Related Shareholder Matters and Issuer Purchases of Equity Securities
Market Information. Our Class A common stock is listed on The Nasdaq Global Select Market under the symbol “GPRO.” Our Class B common stock is not listed noror traded on any stock exchange.
Holders. As of January 31, 2020,2023, there were 145were 295 holders of record of our Class A common stock and 32 holders24 holders of record of our Class B common stock.

Dividends. We have not declared or paid any cash dividends on our capital stock and do not currently intend to pay any cash dividends on our Class A or Class B common stock in the foreseeable future.
Securities authorized for issuance under equity compensation plans. The information required by this item will be included in an amendment to this Annual Report on Form 10-K or incorporated by reference from our Proxy Statement to be filed with the SEC for our 2020 Annual Meeting of Stockholders within 120 days after the end of our fiscal year ended December 31, 2019.
Performance graph. The graph below compares the cumulative total return on our Class A common stock with that of the S&P 500 Index and the S&P 500 Consumer Durables Index. The graph assumes $100 was invested (with reinvestment of all dividends, as applicable) at the close of market on December 31, 20142017 in the Class A common stock of GoPro, Inc., the S&P 500 Index and the S&P 500 Consumer Durables Index, and its relative performance is tracked through December 31, 2019.2022. Note that historic stock price performance is not intended to be indicative of future stock price performance.
chart-23703c73430553df909a01.jpggpro-20221231_g2.jpg
37


Sales of unregistered securities. During the period covered by this Annual Report on Form 10-K, we have not sold any equity securities that were not registered under the Securities Act of 1933, as amended.
Issuer purchases of equity securities.No shares of
Share repurchase activity for our Class A orand Class B common stock were purchased during the fourth quarterthree months ended December 31, 2022 was as follows (in thousands, except per share amounts):
PeriodTotal Number of Shares Repurchased (1)Average Price Paid per Share (2)Total Number of Shares Purchased as Part of Publicly Announced PlansApproximate Dollar Value of Shares that May Yet Be Purchased Under the Plans (1)
October 1 - 31, 2022— $— — $68,382 
November 1 - 30, 20221,505 $5.32 1,505 $60,382 
December 1 - 31, 2022— $— — $60,382 
Total1,505 $5.32 1,505 
(1) Represents shares repurchased pursuant to the stock repurchase program approved by our board of 2019.directors on January 27, 2022, authorizing the Company to repurchase up to $100 million of common stock.

(2) Represents the average price paid per share, inclusive of commissions.

Item 6. Selected Consolidated Financial Data
The information set forth below for the five years ended December 31, 2019 is not necessarily indicative of results of future operations, and should be read in conjunction with Management's Discussion and Analysis of Financial Condition and Results of Operations and the consolidated financial statements, related notes and other financial information included elsewhere in this Annual Report on Form 10-K.Reserved
38
 Year ended December 31,
(dollars in thousands, except per share amounts)2019 
2018 (1)
 
2017 (1)
 
2016 (1)
 
2015 (1)
Consolidated statements of operations data:         
Revenue$1,194,651
 $1,148,337
 $1,179,741
 $1,185,481
 $1,619,971
Gross profit$412,789
 $361,434
 $384,530
 $461,920
 $673,214
Gross margin34.6% 31.5% 32.6% 39.0% 41.6%
Operating income (loss)$(2,333) $(93,962) $(163,460) $(372,969) $54,748
Net income (loss)$(14,642) $(109,034) $(182,873) $(419,003) $36,131
          
Net income (loss) per share:         
   Basic$(0.10) $(0.78) $(1.32) $(3.01) $0.27
   Diluted$(0.10) $(0.78) $(1.32) $(3.01) $0.25
          
Other financial information:         
Adjusted EBITDA (2)
$71,958
 $21,778
 $(31,368) $(192,807) $179,309
Non-GAAP net income (loss) (3)
$35,255
 $(31,909) $(95,867) $(201,247) $111,564
Non-GAAP diluted income (loss) per share$0.24
 $(0.23) $(0.69) $(1.44) $0.76

(1)
The Company adopted Accounting Standards Update (ASU) 2016-02, Leases (Topic 842) on January 1, 2019, and adopted ASU 2014-09, Revenue from Contracts with Customers (Topic 606), and ASU 2016-16 Income Taxes - Intra-Entity Transfers of Assets Other Than Inventory on January 1, 2018. Prior periods were not adjusted for the adoption of these standards.
(2)
We define adjusted EBITDA as net income (loss) adjusted to exclude the impact of: provision for income taxes, interest income, interest expense, depreciation and amortization, point of purchase (POP) display amortization, stock-based compensation, impairment charges and restructuring costs.
(3)
We define non-GAAP net income as net income (loss) adjusted to exclude stock-based compensation, acquisition-related costs, restructuring costs, non-cash interest expense, gain on sale and license of intellectual property and income tax adjustments. Acquisition-related costs include the amortization of acquired intangible assets and impairment write-downs (if applicable), as well as third-party transaction costs for legal and other professional services.
See Non-GAAP Financial Measures in
Item 7Management's Discussion and Analysis of Financial Condition and Results of Operations for additional information and a reconciliation of net income (loss) to Adjusted EBITDA, net income (loss) to non-GAAP net income (loss), and shares used in the calculation of non-GAAP diluted income (loss) per share.

 As of December 31,
(in thousands)2019 
2018 (1)
 
2017 (1)
 
2016 (1)
 
2015 (1)
Consolidated balance sheet data:         
Cash, cash equivalents and marketable securities$165,148
 $197,512
 $247,390
 $217,953
 $474,058
Inventory144,236
 116,458
 150,551
 167,192
 188,232
Working capital208,925
 174,574
 203,156
 157,074
 538,066
Total assets792,803
 698,359
 850,246
 922,640
 1,102,976
Total indebtedness148,810
 138,992
 130,048
 
 
Total stockholders’ equity233,529
 212,112
 298,705
 446,945
 772,033
(1)
The Company adopted Accounting Standards Update (ASU) 2016-02, Leases (Topic 842) on January 1, 2019, and adopted ASU 2014-09, Revenue from Contracts with Customers (Topic 606), and ASU 2016-16 Income Taxes - Intra-Entity Transfers of Assets Other Than Inventory on January 1, 2018. Prior periods were not adjusted for the adoption of these standards.

GoPro, Inc.
Management’s Discussion and Analysis of Financial Condition and Results of Operations

Item 7. Management's7. Management’s Discussion and Analysis of Financial Condition and Results of Operations (MD&A)
The following discussion and analysis of our financial condition and results of operations should be read in conjunction with our consolidated financial statements, related notes and other financial information appearing elsewhere in this Annual Report on Form 10-K. In addition to historical consolidated financial information, the following discussion contains forward-looking statements that reflect our plans, estimates and beliefs. Our actual results could differ materially from those discussed in the forward-looking statements as a result of a variety of factors, including but not limited to, those discussed in Risk Factors and elsewhere in this Annual Report on Form 10-K.
This MD&A is organized as follows:
Overview. Discussion of our business and overall analysis of financial and other highlights affecting the business and overall analysis of financial and other highlights affecting the Company in order to provide context for the remainder of the MD&A.
Components of Our Results of Operations. Description of the items contained in each operating revenue and expense caption in the consolidated statements of operations.
Results of Operations. Analysis of our financial results comparing 2019 to 2018 is presented below. An analysis of our financial results comparing 2018 to 2017 can be found under “Management’s Discussion and Analysis of Financial Condition and Results of Operations” in Part II, Item 7 in our Annual Report on Form 10-K for the fiscal year ended December 31, 2018, filed with the SEC on February 15, 2019, which is available free of charge on the SEC’s website at www.sec.gov and our Investor Relations website at https://investor.gopro.com.
Liquidity and Capital Resources. Analysis of changes in our balance sheets and cash flows, and discussion of our financial condition and potential sources of liquidity.
Contractual Commitments. Overview of our contractual obligations, including expected payment schedule and indemnifications as of December 31, 2019.
Critical Accounting Policies and Estimates. Accounting estimates that we believe are important to understanding the assumptions and judgments incorporated in our reported financial results and forecasts.
Non-GAAP Financial Measures. A reconciliation and discussion of our GAAP to non-GAAP financial measures.

Components of Our Results of Operations. Description of the items contained in each revenue, cost of revenue and operating expense caption in the consolidated statements of operations.
Results of Operations. Analysis of our financial results comparing 2022 to 2021 is presented below. An analysis of our financial results comparing 2021 to 2020 can be found under “Management’s Discussion and Analysis of Financial Condition and Results of Operations” in Part II, Item 7 in our Annual Report on Form 10-K for the fiscal year ended December 31, 2021, filed with the SEC on February 11, 2022, which is available free of charge on the SEC’s website at www.sec.gov and our Investor Relations website at https://investor.gopro.com.
Liquidity and Capital Resources. Analysis of changes in our balance sheets and cash flows, and discussion of our financial condition and potential sources of liquidity.
Critical Accounting Policies and Estimates. Accounting estimates that we believe are important to understanding the assumptions and judgments incorporated in our reported financial results and forecasts.
Non-GAAP Financial Measures. A reconciliation and discussion of our GAAP to non-GAAP financial measures.
Overview
GoPro helps its consumersthe world capture and share their experiencesitself in immersive and exciting ways. We are committed to developing solutions that create an easy, seamless experience for consumers to capture, create and share engaging personal content. When consumers use our products and services, they often generate and share content that organically increases awareness for GoPro, driving a virtuous cycle and a self-reinforcing demand for our products. We believe revenue growth may be driven by the introduction of new cameras, accessories, lifestyle gear, and software and subscription offerings and GoPro app monetization.offerings. We believe new camera features drive a replacement cycle among existing users and attract new users, expanding our total addressable market. Our investments in image stabilization, mobile app editing and sharing solutions, modular accessories, auto-upload capabilities, local language user-interfaces and voice recognition in more than 12 languages drive the expansion of our global market.
In 2019,2022, we began shipping our HERO8HERO11 Black flagship camera that includes our GP2 processor, a larger sensor and HyperSmooth 5.0 image stabilization. The larger sensor provides 10-bit color video at up to 5.3K video at 60 frames per second, 27 megapixel (MP) photo resolution, 8:7 aspect ratio video for a larger vertical field of view, and Hyperview, which features enhancedallows for a 16:9 field of view. HyperSmooth 2.05.0 image stabilization includes 360-degree Horizon Lock, which keeps video footage steady. The HERO11 Black also includes the Enduro Battery, which improves the camera performance in both cold and moderate temperatures, TimeWarp Video 2.0, built-in mounting, live streaming, cloud connectivity, voice control, improved audio3.0, Night Effects Time Lapse, and a front-facing and rear touch display. HyperSmooth 2.0 includes dramatically improved pitch axis stabilization, a new Boost mode for absolute maximum stabilization, and powerful in-app horizon leveling that provides gimbal-like stability. TimeWarp Video 2.0 automatically applies a high-speed, ‘magic-carpet-ride’ effect to videos, while live streaming enables users to share content in real time on social media platforms. We also introduced three new accessories for the HERO8 Black camera, called Mods, which enables users to transform their HERO8 Black camera into a production powerhouse. The Media Mod delivers shotgun-mic performance with an integrated directional microphone, the Light Mod illuminates a scene and the Display Mod allows users to perfectly frame themselves during self-capture. We also began shipping our newest 360-degree waterproofHERO11 Black Creator Edition which is an all-in-one content capturing bundle that makes vlogging, filmmaking and live streaming easier than ever. Creator Edition combines the HERO11 Black, Volta, Enduro Battery, Media Mod, and Light Mod to create professional-quality videos.
In November 2022, we began shipping our HERO11 Black Mini camera MAX, in 2019. Our MAXwhich has all the power of the HERO11 Black, but is smaller, lighter and simpler with a one-button design. The HERO11 Black Mini includes our GP2
39


GoPro, Inc.
Management’s Discussion and Analysis of Financial Condition and Results of Operations

processor, the larger sensor used in our HERO11 Black flagship camera, features MAX HyperSmooth 5.0 image stabilization 360-degree MAX TimeWarp Video, MAX SuperView, PowerPano, built-in mounting, high-quality audio, live streaming, voice control and a front facing touch display. MAX HyperSmooththe Enduro Battery.
In the first half of 2022, we expanded our software solutions with the launch of our new GoPro Player + ReelSteady desktop app, which provides the highest performanceindustry-leading video stabilization yet, while MAX SuperView provides the widest view ever fromand 360-reframing tools in a GoPro camera. PowerPano allows users to capturesingle post-production app. Additionally, we began shipping HERO10 Black Bones which is a 6.2mp, 270-degree panoramic photo with the push of one button and creates an artifact-free shot of action or movement. Our MAXspecifically built FPV (First Person View) drone camera features six built-in microphones that allow users to capture immersive 360-degree audio, directional audio for vloggingincludes our GP2 processor, HyperSmooth 4.0, and the best stereo sound ever from a GoPro. GoPro Player + ReelSteady desktop app. The camera delivers the same image quality and video frame rates as the HERO10 Black camera.
Our HERO8HERO11 Black, MAXHERO11 Black Mini, HERO11 Black Creator Edition, HERO10 Black, HERO10 Black Creator Edition, HERO9 Black and HERO7 line ofMAX cameras are compatible with our ecosystem of mountable and wearable accessories,accessories.
We offer our GoPro subscription, which includes unlimited cloud storage supporting source video and feature automatic uploading capabilitiesphoto quality, camera replacement and damage protection, highlight videos automatically delivered to you via the GoPro Quik app when footage is uploaded to your GoPro cloud account, access to a high-quality live streaming service on GoPro.com, as well as discounts on GoPro gear, mounts and accessories.
In addition to the GoPro subscription, we offer the Quik subscription which makes it easy for users to get the most out of their favorite photos and videos, captured on any phone or camera, through the use of the Quik mobile app’s editing tools. These editing tools include features such as trim, color, crop, filtering, auto-sync of edits to music, and the ability to change video speed. Quik mobile app’s editing tools can be used with footage captured on any phone or camera. We believe the Quik subscription is an important step in expanding our total addressable market to those who may not own a GoPro Plus,camera. We also offer Open GoPro, an open API initiative that makes it easy for third-party developers to integrate their HERO camera into their own development efforts.
We continue to monitor the current evolving macroeconomic landscape. Increasing inflation places pressure on many areas of our subscription service that provides a camera protection plan, discountsbusiness, including our product pricing, operating expenses, component pricing and consumer spending. In 2022, the strength of the U.S. dollar relative to other foreign currencies largely impacted our revenue and gross margin. If the U.S. dollar strengthens relative to other foreign currencies in the future, our financial results will be negatively impacted. See Item 1A. Risk Factors for further discussion of the possible impact of inflation and the strong U.S. dollar on our business.
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GoPro, accessoriesInc.
Management’s Discussion and enables subscribers to easily access, edit, storeAnalysis of Financial Condition and share their content.Results of Operations
The following is a summary of measures presented in our consolidated financial statements and key metrics used to evaluate our business, measure our performance, develop financial forecasts and make strategic decisions.

(units and dollars in thousands, except per share amounts)Q4 2019 Q4 2018 % Change FY 2019 FY 2018 % Change(units and dollars in thousands, except per share amounts)Q4 2022Q4 2021% ChangeFY 2022FY 2021% Change
Revenue$528,345
 $377,378
 40 % $1,194,651
 $1,148,337
 4 %Revenue$321,021$391,149(18)%$1,093,541 $1,161,084 (6)%
Camera units shipped (1)
1,857
 1,413
 31 % 4,260
 4,337
 (2)%
Camera units shipped (1)
850 1,033 (18)%2,810 3,145 (11)%
Gross margin (2)
38.2% 37.7% 50 bps
 34.6% 31.5% 310 bps
Gross margin (2)
32.5 %41.2 %(870) bps37.2 %41.1 %(390) bps
Operating expenses$105,725
 $109,150
 (3)% $415,122
 $455,396
 (9)%Operating expenses$102,596 $102,449 — %$367,873 $363,889 %
Net income (loss)$95,820
 $31,671
 203 % $(14,642) $(109,034) (87)%
Diluted net income (loss) per share$0.65
 $0.22
 195 % $(0.10) $(0.78) (87)%
Cash provided by (used in) operations$88,251
 $48,413
 82 % $(24,444) $(42,434) (42)%
Net income Net income$3,073 $52,626 (94)%$28,847 $371,171 (92)%
Diluted net income per shareDiluted net income per share$0.02 $0.32 (94)%$0.18 $2.27 (92)%
Cash provided by operationsCash provided by operations$25,562 $163,848 (84)%$5,747 $229,153 (97)%
    

     

Other financial information:    

     

Other financial information:
Adjusted EBITDA (3)
$112,092
 $58,807
 91 % $71,958
 $21,778
 230 %
Adjusted EBITDA (3)
$22,014 $71,571 (69)%$94,754 $167,798 (44)%
Non-GAAP net income (loss) (4)
$102,498
 $42,356
 142 % $35,255
 $(31,909) (210)%
Non-GAAP income (loss) per share$0.70
 $0.30
 133 % $0.24
 $(0.23) (204)%
Non-GAAP net income (4)
Non-GAAP net income (4)
$21,090 $66,147 (68)%$80,923 $146,068 (45)%
Non-GAAP diluted net income per shareNon-GAAP diluted net income per share$0.12 $0.41 (71)%$0.47 $0.90 (48)%
(1)
(1)     Represents the number of camera units that are shipped during a reporting period, net of any returns.
(2)    One basis point (bps) is equal to 1/100th of 1%.
(3)     We define adjusted EBITDA as net income (loss) adjusted to exclude the impact of provision for income taxes, interest income, interest expense, depreciation and amortization, point of purchase (POP) display amortization, stock-based compensation, loss on extinguishment of debt, and restructuring and other costs, including right-of-use asset impairment charges.
(4)    We define non-GAAP net income as net income (loss) adjusted to exclude stock-based compensation, acquisition-related costs, restructuring and other costs, including right-of-use asset impairment charges, non-cash interest expense, gain on sale and license of intellectual property, loss on extinguishment of debt and income tax adjustments. Acquisition-related costs include the amortization of acquired intangible assets and impairment charges (if applicable), as well as third-party transaction costs for legal and other professional services.
Represents the number of camera units that are shipped during a reporting period, including camera units that are shipped with drones, net of any returns. Camera units shipped does not include drones sold without a camera, mounts or accessories.
(2)
One basis point (bps) is equal to 1/100th of 1%.
(3)
We define adjusted EBITDA as net income (loss) adjusted to exclude the impact of: provision for income taxes, interest income, interest expense, depreciation and amortization, point of purchase (POP) display amortization, stock-based compensation, impairment charges, and restructuring and other costs.
(4)
We define non-GAAP net income (loss) as net income (loss) adjusted to exclude stock-based compensation, acquisition-related costs, restructuring and other costs, non-cash interest expense, gain on sale and license of intellectual property and income tax adjustments. Acquisition-related costs include the amortization of acquired intangible assets and impairment write-downs (if applicable), as well as third-party transaction costs for legal and other professional services.
Reconciliations of non-GAAP adjusted measures to the most directly comparable GAAP measures are presented under Non-GAAP Financial Measures.
Full Year and Fourth Quarter 2022 financial performance
Full year 2022, including the fourth quarter, were largely impacted by foreign exchange rate fluctuations, inflation and other macroeconomic factors that challenged demand and increased competition for share of wallet when compared to the prior year period. Revenue for the full year of 2022 was $1.09 billion, or a 5.8% decrease from the same period in 2021. The strengthening of the U.S. dollar negatively impacted full year 2022 revenue when compared to 2021 by approximately $50.4 million, and we shipped 2.8 million camera units, or a 10.6% decrease compared to the same period in 2021, partially due to the macroeconomic factors impacting U.S. big box customers and their reductions to on-hand inventory. These decreases to revenue were partially offset by an increase in GoPro.com channel revenue. The increase in GoPro.com channel revenue was driven by subscription and service revenue improving 52.1% year-over-year to $82.4 million, as the number of subscribers grew 43% year-over-year to 2.25 million as of December 31, 2022. From the beginning of the year, our subscription and service revenue benefited from continued improvements in our annual GoPro subscriber retention rate by 6%. In 2022, our GoPro subscriber attach rate from sales on GoPro.com remained steady at above 90%, while our GoPro subscriber attach rate from post-camera purchase at retail through our Quik app increased to nearly 35% from 22% in 2021; a more than 50% improvement year-over-year. While our GoPro subscribers increased year-over-year and GoPro subscriber retention improved, the absolute number of GoPro subscribers who churned out also increased year-over-year. Our 2022 average selling price, as defined as total revenue divided by camera units shipped, increased 5.4% year-over-year to $389, primarily due to 73% of our camera revenue mix being derived from cameras with a manufacturer’s suggested retail price (MSRP) equal to or greater than $500
41


GoPro, Inc.
Management’s Discussion and Analysis of Financial Condition and Results of Operations

Full year and fourth quarter 2019 financial performance
Revenue for 2019 was up 4% year-over-year at $1.195 billion, compared to $1.148 billion38% in 2018. Excluding Karma,the same period in 2021. Additionally, 90% of our 2022 camera revenue mix was derived from cameras with an MSRP equal to or greater than $400 compared to 85% in the same period in 2021. Consumer demand for 2019 increased 7% year-over-year. Gross margin for 2019 was 34.6%, up from 31.5%our products as measured via 2022 channel inventory activity saw sell-through outpacing sell-in, leaving channel inventory as of December 31, 2022 slightly above prior year levels at approximately 685,000 units. The increase in 2018. The year-over-year margin improvementchannel inventory over 2021 was primarily due toa favorable sales mix and lower averagesecond camera costsoffering, HERO11 Black Mini, being introduced in 2019, partially offsetNovember 2022 alongside our flagship, HERO11 Black camera. Excluding HERO11 Black Mini, channel inventory would have declined year-over-year. While the absolute level of inventory in the channel entering 2023 is generally in-line with prior year balances, weeks of inventory entering the first quarter of 2023 is largely impacted by United States tariffs and one-time costs relatedanticipated macroeconomic headwinds in Q1 2023. As a result, we anticipate unit sell-through for the first quarter of 2023 to decrease 9% year-over-year as retailers continue to reduce their on-hand inventory. The gross margin percentage for full year 2022 was 37.2%, down from 41.1% in 2021, which was negatively impacted by approximately 270 bps due to the production delaystrengthening of HERO8 Black. We shipped 4.3the U.S. dollar. Net income decreased in 2022 to $28.8 million compared to $371.2 million in 2021, primarily driven by the release of tax valuation allowances in 2021 of $284.6 million. Adjusted EBITDA for the full year 2022 was $95 million or 8.7% of revenue, compared to $167.8 million or 14.5% of revenue for the same period in 2021.
Our annual GoPro subscriber retention rate represents the number of annual GoPro subscribers that renewed their subscription in the period over the number of annual GoPro subscribers with renewal dates in the same period. The number of churned GoPro subscribers represents those subscribers that did not renew their subscription on their renewal date. Our GoPro subscriber attach rate from sales on GoPro.com represents the average number of new subscriptions sold on GoPro.com in the period over the number of camera unit sales to customers eligible for a new GoPro subscription on GoPro.com for the same period. Our GoPro subscriber attach rate from post-camera purchases through retail on our Quik app represents the average number of new GoPro subscribers in the period over the corresponding number of camera units sold through the retail channel.
Revenue in 2019,the fourth quarter 2022 was $321.0 million, or a 2%17.9% decrease from 2018. However,the same period in 2021. On a constant currency basis, we estimate that our fourth quarter 2022 revenue was negatively impacted by approximately $20.2 million due to the strengthening of the U.S. dollar year-over-year. Our average selling price for 2019 increased 6% year-over-year to $280 (defined as total revenue divided by camera units shipped). Excluding Karma, our 2019 average selling price increased 8% year-over-year.
Revenuewas $378 for the fourth quarter of 20192022, or a 0.3% decrease year-over-year. However, on a constant currency basis, we estimate our average selling price would have increased by approximately 6% year-over-year. Our fourth quarter 2022 camera revenue mix from cameras with an MSRP equal to or greater than $500 was $528.3 million, a 40% increase year-over-year from $377.4 million76% compared to 70% in the same period in 2021. Looking at cameras with an MSRP equal to or greater than $400, 90% of 2018. In addition,our camera revenue mix was derived from this price band in the fourth quarter of 2022 and for the same period in 2021. Camera units shipped in the fourth quarter of 2022 was 850 thousand, compared to 1.0 million camera units for the same period of 2021. GoPro.com revenue was $128.2 million in the fourth quarter of 2022 and represented 39.9% of total revenue, compared to 32.7% of total revenue for the same period in 2021. Retail revenue represented 60.1% and 67.3% of total revenue for the fourth quarter of 2022 and 2021, respectively. Subscription and service revenue, which is included in the GoPro.com channel, was $22.2 million in the fourth quarter of 2022, or a 29.7% increase year-over-year. We had 2.25 million GoPro subscribers as of December 31, 2022, a 43% increase year-over-year. The gross margin percentage for the fourth quarter of 20192022 was 38.2%32.5%, updown from 37.7% in the same period of 2018. Revenue and gross margin41.2% in the fourth quarter of 2019 were positively2021, which was impacted by the launchyear-over-year strengthening of the MAX and HERO8 Black cameras inU.S. dollar by approximately 380 bps. Net income for the fourth quarter of 20192022 was $3.1 million compared to the launch of the HERO7 line of cameras$52.6 million in the third quarter of 2018. Camera units shippedsame period in 2021. Adjusted EBITDA for the fourth quarter of 20192022 was 1.9$22.0 million, units, compared to 1.4$71.6 million units infor the same period of 2018. Our fourth quarter of 2019 average selling price (defined as total revenue divided by camera units shipped) increased to $285, a7% increase year-over-year.
Our full year 2019 and fourth quarter of 2019 operating expenses decreased 9% and 3%, respectively, primarily attributable to our continued focus on cost management and the financial benefits recognized from our restructuring actions.
We returned to profitability on a GAAP and non-GAAP basis in the fourth quarter 2019 with net income of $95.8 million and $102.5 million, respectively. In addition, for 2019, our GAAP net loss improved year-over-year by $94.4 million to a net loss of $14.6 million and we returned to profitability on a non-GAAP basis with net income of $35.3 million. 2019 adjusted EBITDA improved to $72.0 million from $21.8 million in 2018.2021.
Factors affecting performance
We believe that our future success will be dependent on many factors, including those further discussed below. While these areas represent opportunities for us, they also represent challenges and risks that we must successfully address in order to operate our business and improve our results of operations.
Driving profitability through improved efficiency, lower costs and better execution. We generated positive operating income for the full year of 2022 and 2021, and we continue to make strategic decisions to create growth and profitability in our business. Though in 2020, we incurred an operating losses in 2019, 2018loss. Our 2022 and 2017, however, ourprior years restructuring actions, along with continued effective cost management, have significantly reducedallowed us to scale our on-going operating expenses in 2019 and 2018based on our growth strategies, resulting in a flatter, more efficient global organization that has
42


GoPro, Inc.
Management’s Discussion and Analysis of Financial Condition and Results of Operations
allowed for improved communication and better alignment amongstamong our functional teams. We remain focused on increasing sales through GoPro.com, while also continuing to cultivate the partnerships with our distributors and retailers, in order to grow both sales channels concurrently.We have grown our subscribers and subscription revenue over the past several years and continue to make strategic decisions to enhance our subscription offerings, grow subscribers, and increase subscription revenue.
If we are unable to generate adequate revenue growth, orsuccessfully sustain our direct-to-consumer and retail sales models, grow subscribers and subscription revenue, and continue to effectively manage our expenses, we may incur significant losses in the future and may not be able to achievemaintain profitability.
Investing in research and development and enhancing our customer experience. Our performance is significantly dependent on the investments we make in research and development, including our ability to attract and retain highly skilled and experienced research and development personnel. We expect the timing of new product releases to continue to have a significant impact on our revenue and we must continually develop and introduce innovative new cameras, mobile applications and other new offerings. We plan to further build upon our integrated mobile, desktop and cloud-based storytelling solutions, and subscription offerings.offering. Our investments, including those for marketing and advertising, may not successfully drive increased revenue and our customers may not accept our new offerings. If we fail to innovate and enhance our brand, our products, our integrated storytelling solutions,mobile and desktop app experience or the value proposition of our subscriptions,subscription, our market position and revenue will be adversely affected. Further, we have incurred substantial research and development expenses and if our efforts are not successful, we may not recover the value of these investments.
GrowingImproving Profitability. We believe that our total addressable market globally. continued focus on growing our sales from our GoPro.com channel, including subscription and service revenue, will support our ability to be profitable on an annual basis due to an improved margin structure as well as continued operating expense control. As a result of this strategic focus on GoPro.com sales, we believe we can remain profitable with annual unit sales similar to 2021 and 2022. In addition, we continue to work closely with our distributors and retailer partners to grow the retail sales channel. We believe that there is additional growth available through the retail sales channel, which will also be a driver to achieve profitability.
We continue to believe that international markets represent a significant growth opportunity for GoPro.to achieve profitability. While the total market for digital cameras has continued to decline as smartphone and tablet camera quality has improved, we continue to believe that our consumers’ differentiated use of GoPro cameras, our integrated storytellingmobile and desktop app and cloud solutions, our continued innovation of product features desired by our users, and our brand, all help support our business from many of the negative trends facing this category.

GoPro, Inc.
Management’s Discussion and Analysis of Financial Condition and Results of Operations

market. However, we expect that the markets in which we conduct our business will remain highly competitive as we face new product introductions from competitors. We will continue to leverage our brand recognition to increase our global presence through GoPro.com with the active promotion of our brand, the creation and cultivation of regional strategic and marketing partnerships, the expansion of localized products in international markets with region-specific marketing, and an investmenta focus on the biggest investment opportunities. However, sales in international locations subjects us to foreign currency exchange rate fluctuations that create inherent risks for us and may cause us to adjust pricing which may make our products more or less attractive to the consumer. Continued fluctuations in foreign currency exchange rates could have a continued impact on our future operating results.
Our growthprofitability also depends on expanding our total addressable market with our subscription and service GoPro Plus, and capture solutions, including MAX, which faces intense competition.offering. If we are not successful in penetrating additional markets,with our direct-to-consumer sales model through GoPro.com, expanding our product, subscription and service offering, increasing our paid subscriber base through both GoPro.com and retail aftermarket mobile app attach, and improving subscriber retention, we might not be able to grow revenueremain profitable and we may not recognize benefits from our investment in new areas.
Marketing the improved GoPro experience to our extended community.experience. We intend to continue investing resources infocus our marketing advertisingresources to increase traffic to GoPro.com, improve the consumer experience on GoPro.com, and further improve brand management efforts.recognition. Historically, our growth has largely been fueled by the adoption of our products by people looking to self-capture images of themselves participating in exciting physical activities. Our future growthgoal of sustaining profitability depends on continuing to reach, expand and re-engage with this core user base. We believe that consumers in our core user base in many markets are not familiaralignment with our brand and products and believe there is an opportunity for GoPro to expand awareness through a range of advertising and promotional programs and campaigns, including through social media. In addition, we may look to expand our user base to include a broader group of consumers.strategic priorities. Sales and marketing investments will often occur in advance of any sales benefits from these activities, and it may be difficult for us to determine if we are efficiently allocating our resources in this area.
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GoPro, Inc.
Management’s Discussion and Analysis of Financial Condition and Results of Operations
Seasonality. Historically, we have experienced the highest levels of total revenue in the fourth quarter of the year, coinciding with the holiday shopping season, particularly in the United States and Europe. While we have implemented operational changes aimed at reducing the impact of fourth quarter seasonality on full year performance, timely and effective product introductions and forecasting, whether just prior to the holiday season or otherwise, are critical to our operations and financial performance.

Macroeconomic Risks. Macroeconomic conditions affecting the level of consumer spending includes general market conditions, fluctuations in foreign exchange rates and interest rates, and inflation. Although the majority of our retail sales occur in U.S. dollars, we sell in local currency through our GoPro.com channel, which subjects us to exchange rate fluctuations that create inherent risks for us and may cause us to adjust pricing which may make our products more or less attractive to the consumer. If sales denominated in foreign currencies increase in the future, fluctuations in foreign exchange rates could have a continued impact on our future operating results. Some product costs have become subject to inflationary pressure and we may not be able to fully offset such higher costs through price increases. Our inability or failure to adjust pricing could harm our business, financial condition, and operating results.

Components of our Results of Operations
Revenue. Our revenue is primarily comprised of product revenue,sales, and subscription and service offerings, net of returns and sales incentives (including price protection), and subscription services. Revenueincentives. Product revenue is derived from the sale of our cameras and accessories directly to retailers, through our network of domestic and international distributors, and through gopro.com.on GoPro.com. Subscription and service revenue is primarily derived from the sale of our GoPro subscription and Quik subscription on GoPro.com and the Quik mobile app. See Critical Accounting Policies and Estimates and Note 1 Summary of business and significant accounting policies,, to the Notes to Consolidated Financial Statements of this Annual Report on Form 10-K for information regarding revenue recognition.
Cost of revenue. Our cost of revenue primarily consists of product and subscription costs, including costs of contract manufacturing for production, third-party logistics and procurement costs, warranty repair costs, tooling and equipment depreciation, third-party hosting fees, excess and obsolete inventory write-downs, amortization of acquired developed technology, license fees, tariffs and certain allocated costs related to our manufacturing team, facilities, including right-of-use asset impairment charges, cloud storage costs and personnel-related expenses.
Operating expenses.We classify our operating expenses into three categories: research and development, sales and marketing, and general and administrative.
Research and development. Our research and development expense consists primarily of personnel-related costs, including salaries, stock-based compensation and employee benefits. Research and development expense also includes consulting and outside professional services costs, materials, and allocated facilities, restructuring, including right-of-use asset impairment charges, depreciation and other supporting overhead expenses associated with the development of our product and service offerings.
Sales and marketing. Our sales and marketing expense consists primarily of advertising and marketing promotions of our products and services, and personnel-related costs, including salaries, stock-based compensation and employee benefits. Sales and marketing expense also includes point of purchase (POP) display expenses and related amortization, sales commissions, GoPro.com and subscription provider fees, trade show and event costs, sponsorship costs,

GoPro, Inc.
Management’s Discussion and Analysis of Financial Condition and Results of Operations

consulting and contractor expenses, and allocated facilities, restructuring, including right-of-use asset impairment charges, depreciation and other supporting overhead expenses.
General and administrative. Our general and administrative expense consists primarily of personnel-related costs, including salaries, stock-based compensation and employee benefits for our finance, legal, human resources, information technology and administrative personnel. TheGeneral and administrative expense also includes professional service costs related to accounting, tax, legal services, and allocated facilities, restructuring, including right-of-use asset impairment charges, depreciation and other supporting overhead expenses.

Results of Operations
The following table sets forth the components of our consolidated statements of operations for each of the periods presented, and each component as a percentage of revenue:
44
 Year ended December 31,
(dollars in thousands)2019 2018 2017
Revenue$1,194,651
 100 % $1,148,337
 100 % $1,179,741
 100 %
Cost of revenue781,862
 65
 786,903
 69
 795,211
 67
Gross profit412,789
 35
 361,434
 31
 384,530
 33
Operating expenses:           
Research and development142,894
 12
 167,296
 15
 229,265
 19
Sales and marketing206,431
 17
 222,096
 19
 236,581
 20
General and administrative65,797
 6
 66,004
 6
 82,144
 7
Total operating expenses415,122
 35
 455,396
 40
 547,990
 46
Operating loss(2,333) 
 (93,962) (9) (163,460) (13)
Other income (expense):           
Interest expense(19,229) (2) (18,683) (1) (13,660) (1)
Other income, net2,492
 
 4,970
 
 733
 
Total other expense, net(16,737) (2) (13,713) (1) (12,927) (1)
Loss before income taxes(19,070) (2) (107,675) (10) (176,387) (14)
Income tax (benefit) expense(4,428) (1) 1,359
 
 6,486
 1
Net loss$(14,642) (1)% $(109,034) (10)% $(182,873) (15)%



GoPro, Inc.
Management’s Discussion and Analysis of Financial Condition and Results of Operations

Results of Operations
Revenue
(camera units and dollars in thousands, except average selling price)Year ended December 31, 2019 vs 2018 2018 vs 2017
2019 2018 2017 % Change % Change
Camera units shipped4,260
 4,337
 4,303
 (2)% 1 %
          
Average selling price$280
 $265
 $274
 6
 (3)
          
Direct channel$548,322
 $551,095
 $634,888
 (1) (13)
  Percentage of revenue
45.9% 48.0% 53.8%    
Distribution channel$646,329
 $597,242
 $544,853
 8
 10
  Percentage of revenue
54.1% 52.0% 46.2%    
Total revenue$1,194,651
 $1,148,337
 $1,179,741
 4 % (3)%
          
Americas$523,975
 $494,797
 $582,917
 6 % (15)%
  Percentage of revenue
43.9% 43.1% 49.4%    
Europe, Middle East and Africa (EMEA)$359,187
 $366,438
 $333,454
 (2) 10
  Percentage of revenue30.0% 31.9% 28.3%    
Asia and Pacific (APAC)$311,489
 $287,102
 $263,370
 8
 9
  Percentage of revenue26.1% 25.0% 22.3%    
Total revenue$1,194,651
 $1,148,337
 $1,179,741
 4 % (3)%
2019 Compared to 2018. Revenue for 2019 was up 4% year-over-year at $1.195 billion, compared to $1.148 billion in 2018, despite a $28.6 million decrease in Karma drone and drone accessory revenue, as we exitedThe following table sets forth the drone business in 2018. Excluding Karma, revenue for 2019 increased 7% year-over-year. We shipped 4.3 million camera units in 2019, a 2% decrease from 2018. Our average selling price for 2019 increased 6% year-over-year to $280, primarily due to a shift of cameras sold equal to or greater than $300, which represented 90%components of our camera revenue mix. Excluding Karma, our 2019 average selling price increased 8% year-over-year. Average selling price is defined as total revenue divided by camera units shipped. Year-over-year, revenue by channel has slightly shifted from direct to distributionConsolidated Statements of Operations for each of the periods presented, and revenue by geography has slightly shifted from EMEA to APAC primarily due to increasing our advertising and marketing efforts in APAC and an increase in demand for our cameras in APAC. Revenue from gopro.com is includedeach component as a componentpercentage of our direct channel, and represented 10%, 8% and 7% of total revenue for 2019, 2018 and 2017, respectively.revenue:
Cost of revenue and gross margin
 Year ended December 31, 2019 vs 2018 2018 vs 2017
(dollars in thousands)2019 2018 2017 % Change % Change
Cost of revenue$772,088
 $772,136
 $786,657
  % (2)%
Stock-based compensation1,902
 1,954
 1,935
 (3) 1
Acquisition-related costs7,818
 11,434
 5,985
 (32) 91
Restructuring costs54
 1,379
 634
 (96) 118
Total cost of revenue$781,862
 $786,903
 $795,211
 (1)% (1)%
Gross margin34.6% 31.5% 32.6% 310 bps
 (110) bps
Year ended December 31,
(dollars in thousands)202220212020
Revenue$1,093,541 100 %$1,161,084 100 %$891,925 100 %
Cost of revenue686,713 63 683,979 59 577,411 65 
Gross profit406,828 37 477,105 41 314,514 35 
Operating expenses:
Research and development139,885 13 141,494 12 131,589 15 
Sales and marketing166,967 15 156,694 13 151,380 17 
General and administrative61,021 65,701 68,364 
Total operating expenses367,873 33 363,889 31 351,333 40 
Operating income (loss)38,955 113,216 10 (36,819)(5)
Other income (expense):
Interest expense(6,242)(1)(22,940)(2)(20,257)(2)
Other income (expense), net1,740 — (176)— (4,881)(1)
Total other expense, net(4,502)(1)(23,116)(2)(25,138)(3)
Income (loss) before income taxes34,453 90,100 (61,957)(8)
Income tax expense (benefit)5,606 (281,071)(24)4,826 
Net income (loss)$28,847 %$371,171 32 %$(66,783)(9)%
2019 Compared to 2018. Gross margin of 34.6% in 2019 increased from 31.5% in 2018, or 310 bps, reflecting a favorable product sales mix, 271 bps, and lower average camera costs, 131 bps, partially offset by slightly higher operational expenses, (71) bps, and higher sales incentives, (70) bps.
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GoPro, Inc.
Management’s Discussion and Analysis of Financial Condition and Results of Operations

Revenue
Research and development
 Year ended December 31, 2019 vs 2018 2018 vs 2017
(dollars in thousands)2019 2018 2017 % Change % Change
Research and development$125,142
 $134,866
 $191,182
 (7)% (29)%
Stock-based compensation17,167
 19,636
 24,963
 (13) (21)
Acquisition-related costs
 
 3,028
 
 (100)
Restructuring costs585
 12,794
 10,092
 (95) 27
Total research and development$142,894
 $167,296
 $229,265
 (15)% (27)%
Percentage of revenue12.0% 14.6% 19.4%    
(camera units and dollars in thousands, except average selling price)Year ended December 31,2022 vs 20212021 vs 2020
202220212020% Change% Change
Camera units shipped2,810 3,145 2,820 (11)%12 %
Average selling price$389 $369 $316 17 
Retail$682,799 $769,019 $609,368 (11)26 
  Percentage of revenue
62.4 %66.2 %68.3 %
GoPro.com$410,742 $392,065 $282,557 39 
  Percentage of revenue
37.6 %33.8 %31.7 %
Total revenue$1,093,541 $1,161,084 $891,925 (6)%30 %
Americas$521,270 $607,534 $483,331 (14)%26 %
  Percentage of revenue
47.7 %52.3 %54.2 %
Europe, Middle East and Africa (EMEA)$300,870 $305,654 $218,670 (2)40 
  Percentage of revenue27.5 %26.3 %24.5 %
Asia and Pacific (APAC)$271,401 $247,896 $189,924 31 
  Percentage of revenue24.8 %21.4 %21.3 %
Total revenue$1,093,541 $1,161,084 $891,925 (6)%30 %
20192022 Compared to 2018. 2021. Revenue for the full year of 2022 was $1.09 billion, or a 5.8% decrease from the same period in 2021. Full year 2022 was primarily impacted by foreign currency exchange rates, inflation and other macroeconomic factors that challenged demand and increased competition for share of wallet. The year-over-year decreasestrengthening of $24.4 million, or 15%, in total research and development expense in 2019the U.S. dollar negatively impacted full year 2022 revenue when compared to 2018 reflected2021 by approximately $50.4 million, as we shipped 2.8 million camera units, or a $12.2 million10.6% decrease compared to the same period in 2021. The decrease in restructuring costs, a $5.6 million decrease in depreciation and other supporting overhead expenses, a $3.9 million decrease in cash-based personnel-related costs and a $2.5 million decrease in stock-based compensation.
Sales and marketing
 Year ended December 31, 2019 vs 2018 2018 vs 2017
(dollars in thousands)2019 2018 2017 % Change % Change
Sales and marketing$198,074
 $207,346
 $219,036
 (4)% (5)%
Stock-based compensation8,043
 9,459
 10,498
 (15) (10)
Restructuring costs314
 5,291
 7,047
 (94) (25)
Total sales and marketing$206,431
 $222,096
 $236,581
 (7)% (6)%
Percentage of revenue17.3% 19.3% 20.1%    
2019 Comparedunits shipped was partially due to 2018. The year-over-year decrease of $15.7 million, or 7%, in total sales and marketing expenses in 2019 compared to 2018 reflected an $8.8 million decrease in overall advertising and marketing expenses, a $5.0 million decrease in restructuring costs, a $3.9 million decrease in allocated facilities, depreciation and other supporting overhead expenses, and a $1.4 million decrease in stock-based compensation,the macroeconomic factors impacting U.S. big box customers as they focused on reducing on-hand inventory levels. These factors were partially offset by a $3.0 million52% increase in app marketplacesubscription and credit card processing fees, and a $0.6service revenue year-over-year to $82.4 million, increasewhich is included in travel related expenses.
General and administrative
 Year ended December 31, 2019 vs 2018 2018 vs 2017
(dollars in thousands)2019 2018 2017 % Change % Change
General and administrative$55,220
 $52,865
 $65,788
 4 % (20)%
Stock-based compensation10,076
 9,838
 13,859
 2
 (29)
Acquisition-related costs
 22
 (22) (100) (200)
Restructuring costs501
 3,279
 2,519
 (85) 30
Total general and administrative$65,797
 $66,004
 $82,144
  % (20)%
Percentage of revenue5.5% 5.7% 7.0%    
2019 Comparedthe GoPro.com channel. Our 2022 average selling price increased 5.4% year-over-year to 2018. Total general and administrative expenses were slightly down in 2019 compared to 2018$389, primarily due to a $2.8 million decrease73% of our camera revenue mix being derived from cameras with an MSRP equal to or greater than $500 compared to 38% in the same period in 2021. Additionally, 90% of our 2022 camera revenue mix was derived from cameras with an MSRP equal to or greater than $400 compared to 85% from the same period in 2021.
Cost of revenue and gross margin
Year ended December 31,2022 vs 20212021 vs 2020
(dollars in thousands)202220212020% Change% Change
Cost of revenue$676,771 $680,963 $570,064 (1)%19 %
Stock-based compensation1,805 1,794 1,548 16 
Acquisition-related costs47 1,152 4,598 (96)(75)
Restructuring costs8,090 70 1,201 11,457 (94)
Total cost of revenue$686,713 $683,979 $577,411 — %18 %
Gross margin37.2 %41.1 %35.3 %(390) bps580  bps
2022 Compared to 2021. Gross margin of 37.2% for the full year of 2022 decreased from 41.1% in the same period of 2021, or 390 bps, primarily due to the negative effect of foreign currency exchange rates on 2022 sales, 270 bps, lower margin on our hardware sales, which reflects increased product costs as well as sales incentives, 120 bps, restructuring costs, 70 bps, and lower volume on operation costs, 60 bps, partially offset by a $2.7 million increase in allocated facilities and other supporting overhead expenses.
Restructuring costs
First quarter 2018 restructuring plan. On January 2, 2018, we approved a restructuring plan to further reduce future operating expenses and better align resources around our long-term business strategy. The restructuringincreased margin contribution from subscriptions of 130 bps.
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GoPro, Inc.
Management’s Discussion and Analysis of Financial Condition and Results of Operations

Research and development
provided
Year ended December 31,2022 vs 20212021 vs 2020
(dollars in thousands)202220212020% Change% Change
Research and development$122,420 $123,631 $110,112 (1)%12 %
Stock-based compensation17,221 17,263 13,415 — 29 
Restructuring costs244 600 8,062 (59)(93)
Total research and development$139,885 $141,494 $131,589 (1)%%
Percentage of revenue12.8 %12.2 %14.8 %
2022 Compared to 2021. The year-over-year decrease of $1.6 million, or 1%, in total research and development expense for the full year of 2022 compared to the same period of 2021 was primarily driven by a reductiondecrease of our workforce of approximately 18%, the closure of our aerial group and the consolidation of certain leased office facilities. Under the first quarter 2018 restructuring plan, we recorded restructuring charges of $17.8$1.6 million including $14.1 million related to severance and $3.7 million related to acceleratedin allocated facilities, depreciation and other charges, which primarily relatesupporting overhead expenses.
Sales and marketing
Year ended December 31,2022 vs 20212021 vs 2020
(dollars in thousands)202220212020% Change% Change
Sales and marketing$158,657 $148,288 $134,917 %10 %
Stock-based compensation8,173 8,045 5,779 39 
Restructuring costs137 361 10,684 (62)(97)
Total sales and marketing$166,967 $156,694 $151,380 %%
Percentage of revenue15.3 %13.5 %17.0 %
2022 Compared to exiting office spaces and the closure2021. The year-over-year increase of our aerial products business.
First quarter 2017 restructuring plan. On March 15, 2017, we approved a restructuring plan that provided for a reduction of our workforce by approximately 17% and the consolidation of certain leased office facilities. Under the first quarter 2017 restructuring plan, we recorded restructuring charges of $23.1 million, including $10.3 million, relatedor 7%, in total sales and marketing expense for the full year of 2022 compared to severancethe same period of 2021 was primarily driven by a $6.4 million increase in overall advertising and $12.8marketing expenses primarily attributable to online campaigns, a $2.1 million related to acceleratedincrease in cash based personnel-related costs, a $1.2 million increase in allocated facilities, depreciation and other charges. The actions associated with the first quarter 2017 restructuring plan were substantially completed by the fourth quarter of 2017.
Fourth quarter 2016 restructuring plan. On November 29, 2016, we approvedsupporting overhead expenses, and a restructuring plan that provided for a reduction$0.8 million increase in our workforce of approximately 15%, the closure of our entertainment group and the consolidation of certain leased office facilities. Under the fourth quarter 2016 restructuring plan, we recorded restructuring charges of $40.0 million, including $36.8 milliontravel related to severance and $3.2 million related to accelerated depreciation and other charges, which primarily pertain to exiting office spaces. The actions associated with the fourth quarter 2016 restructuring plan were substantially completed by March 31, 2017.
See Note 11 Restructuring charges, to the Notes to Consolidated Financial Statements.
Other income (expense)
 Year ended December 31, 2019 vs 2018 2018 vs 2017
(dollars in thousands)2019 2018 2017 % Change % Change
Interest expense$(19,229) $(18,683) $(13,660) 3 % 37%
Other income, net2,492
 4,970
 733
 (50) 578
Total other expense, net$(16,737) $(13,713) $(12,927) 22 % 6%
2019 Compared to 2018. Total other expense, net, increased $3.0 million in 2019 compared to 2018, primarily due to a $5.0 million gain on the sale and license of intellectual property recognized in 2018, which did not recur in 2019,expenses, partially offset by a $2.4$0.2 million increasedecrease in net foreign exchange rate-based transaction gains.consulting and professional services.
Income taxesGeneral and administrative
 Year ended December 31, 2019 vs 2018 2018 vs 2017
(dollars in thousands)2019 2018 2017 % Change % Change
Income tax (benefit) expense$(4,428) $1,359
 $6,486
 (426)% (79)%
Effective tax rate23.2% (1.3)% (3.7)%    
Year ended December 31,2022 vs 20212021 vs 2020
(dollars in thousands)202220212020% Change% Change
General and administrative$49,152 $53,958 $53,694 (9)%— %
Stock-based compensation11,792 11,548 9,221 25 
Restructuring costs77 195 5,449 (61)(96)
Total general and administrative$61,021 $65,701 $68,364 (7)%(4)%
Percentage of revenue5.4 %5.7 %7.7 %
20192022 Compared to 2018. 2021We recorded an income tax benefit. The year-over-year decrease of $4.4$4.7 million, or 7%, in 2019 ontotal general and administrative expense for the full year of 2022 compared to the same period of 2021 primarily reflected a pre-tax net loss of $19.1$4.6 million which resulted in an effective tax rate of 23.2%. Our income tax benefit was primarily related to an overall decrease in losses before income taxes, a benefit from the reversal of previously accrued tax provision on uncertain tax positions that were no longer necessary due to the expiration of the statute of limitations and settlements with certain taxing jurisdictions, partially offset by the valuation allowance on United States federal and state net deferred tax assets and a shortfall tax impact from stock-based compensation. Our 2018 negative effective tax rate of 1.3% resulted primarily from a benefitlegal related to the conclusion of an IRS audit and a benefit related to the set up and current year activity of disregarded entities (foreign branches) for United States tax purposes, partially offset by the valuation allowance on United States federal and state net deferred tax assets and a shortfall tax impact from stock-based compensation.
See Note 8 Income taxes, to the Notes to Consolidated Financial Statements for additional information.expenses.
47


GoPro, Inc.
Management’s Discussion and Analysis of Financial Condition and Results of Operations
Restructuring costs
Fourth quarter 2022 restructuring. In December 2022, we approved a restructuring plan to reduce camera production-related costs by globally realigning our manufacturing footprint to concentrate our production activities in two primary locations: China and Thailand. Under the fourth quarter 2022 restructuring, we recorded restructuring charges of $8.1 million, including $7.0 million for camera production line closure costs and $1.1 million for related transitional costs to migrate production to our remaining manufacturing locations.
Second quarter 2020 restructuring. On April 14, 2020, we approved a restructuring that provided for a reduction of our global workforce by approximately 20% and the consolidation of certain leased office facilities. Under the second quarter 2020 restructuring, we recorded restructuring charges of $31.5 million to date, including a $12.5 million right-of-use asset impairment primarily related to our headquarter campus, $7.4 million related to severance, and $11.6 millionrelated to accelerated depreciation and other charges. The right-of-use asset impairment charge was recorded as a restructuring expense, primarily in the operating expense financial statement line items in the Consolidated Statements of Operations.
We ceased using a portion of our headquarters campus in the third quarter of 2020 as part of the second quarter 2020 restructuring. The unused portion of our headquarters campus has its own identifiable expenses and is not dependent on other parts of our business, and thus was considered its own asset group. As a result, we impaired a part of the carrying value of the related right-of-use asset to its estimated fair value using the discounted future cash flows method. The discounted future cash flows were based on future sublease rental rates, future sublease market conditions and a discount rate based on the weighted-average cost of capital. Based on the results of our assessment, we recognized a $12.3 million impairment. In October 2021, we entered into a fully executed and consented sublease agreement for this previously ceased-use portion of our headquarters campus. The sublease term will extend through December 2026.
See Note 11 Restructuring charges, to the Notes to Consolidated Financial Statements.
Other income (expense)
Year ended December 31,2022 vs 20212021 vs 2020
(dollars in thousands)202220212020% Change% Change
Interest expense$(6,242)$(22,940)$(20,257)(73)%13 %
Other income (expense), net1,740 (176)(4,881)(1,089)(96)
Total other expense, net$(4,502)$(23,116)$(25,138)(81)%(8)%
2022 Compared to 2021. Total other expense, net, decreased $18.6 million for the full year of 2022 compared to the same period of 2021, primarily due to a $14.2 million decrease in non-cash interest expense related to our 2022 Notes and 2025 Notes, a $2.5 million decrease in cash interest expense related to the repayment of our 2022 Notes during the second quarter of 2022, and an increase in interest income of $2.8 million, attributable to higher yields on cash and marketable securities, partially offset by an increase in net foreign exchange rate-based losses of $0.9 million.
As part of the adoption of ASU 2020-06 in fiscal year 2022, the requirement to recognize a debt discount related to the debt conversion feature of our 2022 Notes and 2025 Notes under the prior authoritative accounting guidance for convertible debt was eliminated, and as a result there was no non-cash interest expense recognized during any period in 2022. We repaid the remaining principal amount of $125.0 million of the 2022 Notes at maturity on April 15, 2022.
48


GoPro, Inc.
Management’s Discussion and Analysis of Financial Condition and Results of Operations
Income taxes
Year ended December 31,2022 vs 20212021 vs 2020
(dollars in thousands)202220212020% Change% Change
Income tax expense (benefit)$5,606 $(281,071)$4,826 (102)%(5,924)%
We recorded an income tax expense of $5.6 million for the year ended December 31, 2022, on pre-tax net income of $34.5 million. Our income tax expense for the year ended December 31, 2022 primarily resulted from a tax expense on pre-tax book income, partially offset by the income tax benefits from stock-based compensation, the federal and California research and development credits, and an income tax benefit related to the foreign provision to income tax return adjustments.
Our 2021 income tax benefit of $281.1 million primarily resulted from a tax expense on pre-tax book income, offset by the income tax benefit from the full release of valuation allowance on United States federal and state deferred tax assets and the release of a portion of our uncertain tax positions as a result of a lapse in the statute of limitations in certain jurisdictions, and income tax benefits from stock-based compensation and federal and California research and development credits.
See Note 8 Income taxes, to the Notes to Consolidated Financial Statements for additional information.

Quarterly results of operations
The following table sets forth our unaudited quarterly consolidated results of operations for each of the eight quarterly periods in the two-year period ended December 31, 2019.2022.
Three months ended
(dollars in thousands, except per share amounts)
Dec. 31,
2022
Sept. 30,
2022
June 30,
2022
March 31,
2022
Dec. 31,
2021
Sept. 30,
2021
June 30,
2021
March 31,
2021
Revenue$321,021 $305,130 $250,685 $216,705 $391,149 $316,669 $249,586 $203,680 
Gross profit104,303116,04596,00490,476161,074138,05399,28278,696
Operating expenses102,59691,61491,34982,314102,44989,45289,78082,208
Net income (loss)$3,073 $17,570 $2,519 $5,685 $52,626 $311,761 $16,952 $(10,168)
Net income (loss) per share:
Basic$0.02 $0.11 $0.02 $0.04 $0.34 $2.01 $0.11 $(0.07)
Diluted$0.02 $0.10 $0.02 $0.04 $0.32 $1.92 $0.10 $(0.07)
 Three months ended
(dollars in thousands, except per share amounts)
Dec. 31,
2019
 Sept. 30,
2019
 
June 30,
2019
 March 31,
2019
 
Dec. 31,
2018
 Sept. 30,
2018
 
June 30,
2018
 March 31,
2018
Revenue$528,345
 $131,169
 $292,429
 $242,708
 $377,378
 $285,936
 $282,677
 $202,346
Gross profit201,825
 28,432
 102,185
 80,347
 142,117
 91,032
 83,369
 44,916
Operating expenses (1)
105,725
 99,630
 109,132
 100,635
 109,150
 112,386
 114,205
 119,655
Net income (loss)$95,820
 $(74,810) $(11,287) $(24,365) $31,671
 $(27,089) $(37,269) $(76,347)
                
Net income (loss) per share:               
Basic$0.65
 $(0.51) $(0.08) $(0.17) $0.22
 $(0.19) $(0.27) $(0.55)
Diluted$0.65
 $(0.51) $(0.08) $(0.17) $0.22
 $(0.19) $(0.27) $(0.55)
(1)
Included in operating expenses were restructuring charges of $1.7 million for the quarter ended June 30, 2019, $4.0 million for the quarter ended September 30, 2018, and $16.7 million for the quarter ended March 31, 2018.

Liquidity and Capital Resources
The following table presents selected financial information as of December 31, 20192022 and 2018:2021:
(dollars in thousands)December 31, 2019 December 31, 2018(dollars in thousands)December 31, 2022December 31, 2021
Cash and cash equivalents$150,301
 $152,095
Cash and cash equivalents$223,735 $401,087 
Marketable securities14,847
 45,417
Marketable securities143,602 137,830 
Total cash, cash equivalents and marketable securities$165,148
 $197,512
Total cash, cash equivalents and marketable securities$367,337 $538,917 
Percentage of total assets21% 28%Percentage of total assets34 %43 %
Our primary source of cash is receipts from sales of our products, and services.subscription and service. Other sources of cash are from proceeds from the issuance of convertible notes, employee participation in the employee stock purchase plan, the exercise of employee stock options, tax refunds and facility subleases. TheOur primary uses of cash are for inventory procurement, payroll-related expenses, general operating expenses, including advertising, marketing, and office rent, purchases of property and equipment, and other costs of revenue.revenue, share repurchases, repurchases of convertible notes, interest and taxes.
49


GoPro, Inc.
Management’s Discussion and Analysis of Financial Condition and Results of Operations
Our liquidity position has been historically impacted by seasonality, which is primarily driven by higher revenues during the second half of the year as compared to the first half. For example, net cash provided by operating activities during the second half of 2022 was $66.3 million, which represented more than 100% of the total cash provided by operating activities for the full year 2022.
As of December 31, 2019,2022, our cash, cash equivalents and marketable securities totaled $367.3 million. Our cash, net of $165.1the outstanding principal balance of the 2025 Notes, as of December 31, 2022 was $223.6 million. The overall cash provided by operating activities of $5.7 million reflectedfor the year ended December 31, 2022 was primarily attributable to net income of $28.8 million, adjusted for other non-cash expenses of $54.3 million, and deferred income tax expense of $2.7 million, partially offset by net cash outflows from changes in our working capital of $80.1 million. Working capital changes for the year ended December 31, 2022 of $80.1 million were the result of a decrease of $32.4 million, or 16.4%, compared to December 31, 2018. The change was primarily due to an increase in accounts receivable driven by the timingpayable and other liabilities of sales in the fourth quarter$97.1 million and an increase in inventory due to our production delay,of $40.7 million, partially offset by positivea decrease in accounts receivable of $37.8 million, an increase in deferred revenue of $12.0 million, and a decrease in prepaid expenses and other assets of $7.9 million. The changes in working capital for the year ended December 31, 2022 reflect a change in the presentation of inventory components related to one of our contract manufacturers from prepaid expenses to inventory, due to changes in the contractual arrangement. This presentation change did not have a net impact on cash used in operating cash (net loss of $14.6 million, offset by non-cash expenses of $78.0 million).activities. As of December 31, 2019, $23.92022, $18.7 million of cash was held by our foreign subsidiaries.
Convertible Notes
In April 2017, we issued $175.0 million aggregate principal amount of 3.50% Convertible Seniorthe 2022 Notes in a private placement to purchasers for resale to qualified institutional buyers. The 2022 Notes mature onwere senior, unsecured obligations with a maturity date of April 15, 2022, unless earlier repurchased or converted into shares of Class A common stock subject to certain conditions. The Notes are convertible into cash, shares of the Class A common stock, or a combination thereof, at our election, at an initial conversion rate of 94.0071 shares of common stock per $1,000 principal amount of the Notes, which is equivalent to an initial conversion price of approximately $10.64 per share of common stock, subject to adjustment.2022. We paypaid interest on the 2022 Notes semi-annually in arrears on April 15 and October 15 of each year. Proceeds received from
On April 15, 2022, we repaid $125.0 million of principal and $2.2 million of accrued interest in cash to the issuancedebt holders to fully settle the 2022 Notes on the maturity date. Because our average stock price did not exceed the initial conversion price of $10.64 of the 2022 Notes, were allocated between a liability component (long-term debt) and an equity component (additional paid-in capital). The fair value of the liability componentthere was measured using rates determined for similar debt instruments without a conversion feature.

GoPro, Inc.
Management’s Discussion and Analysis of Financial Condition and Results of Operations

no further dilution.
In connection with the 2022 Notes offering, we entered into a prepaid forward stock repurchase transaction agreement (Prepaid Forward) with a financial institution. Pursuant to the Prepaid Forward, we used approximately $78.0 million of the proceeds from the offering of the 2022 Notes to pay the prepayment amount. The aggregate number of shares of our Class A common stock underlying the Prepaid Forward iswas approximately 9.2 million shares. The expiration date for the Prepaid Forward is April 15, 2022, although it may be settled earlier in whole or in part. Upon settlement of the Prepaid Forward, at expiration or upon any early settlement, the forward counterparty will deliver to us the number of shares of Class A common stock underlying the Prepaid Forward or the portion thereof being settled early. The shares purchased under the Prepaid Forward were treated as treasury stock on the consolidated balance sheetConsolidated Balance Sheets (and not outstanding for purposes of the calculation of basic and diluted income (loss) per share), but remainremained outstanding for corporate law purposes, including for purposes of any future stockholders’ votes, until the forward counterparty deliversForward Counterparty delivered the shares underlying the Prepaid Forward to us. The net proceeds from the 2022 Convertible Senior Notes offering of approximately $91 million were used for general corporate purposes.
In the fourth quarter of 2020, 8.8 million shares out of the 9.2 million shares of Class A common stock underlying the Prepaid Forward were early settled and delivered to us. In April 2021, the remaining 0.4 million shares of Class A common stock underlying the Prepaid Forward were early settled and delivered to us. There was no financial statement impact due to the return of shares; however, shares outstanding for corporate law purposes were reduced by the early settlement.
In November 2020, we issued $143.8 million aggregate principal amount of 2025 Notes in a private placement to purchasers for resale to qualified institutional buyers. The 2025 Notes mature on November 15, 2025, unless earlier repurchased or converted into shares of Class A common stock subject to certain conditions. The 2025 Notes are convertible into cash, shares of the Class A common stock, or a combination thereof, at our election, at an initial conversion rate of 107.1984 shares of common stock per $1,000 principal amount of the 2025 Notes, which is equivalent to an initial conversion price of approximately $9.3285 per share of common stock, subject to adjustment. We pay interest on the 2025 Notes semi-annually, which is due on May 15 and November 15 of each year.
In connection with the offering of the 2025 Notes, we entered into privately negotiated capped call transactions with certain financial institutions (Capped Calls). We used $10.2 million of the net proceeds from the sale of the
50


GoPro, Inc.
Management’s Discussion and Analysis of Financial Condition and Results of Operations
2025 Notes to purchase the Capped Calls and $56.2 million of the net proceeds to repurchase $50.0 million of aggregate principal amount of the 2022 Notes. The remaining net proceeds were used for general corporate purposes.
The following table summarizes our contractual obligations related to the 2025 Convertible Notes as of December 31, 2022 and the expected timing of those payments:
(in thousands)TotalNext 12 MonthsBeyond 12 Months
Short-term and Long-term debt (1)
$149,141 $1,797 $147,344 
Total contractual cash obligations$149,141 $1,797 $147,344 
(1)    Our convertible senior notes are due in November 2025. The balances include accrued and unpaid interest as of December 31, 2022. Refer to Note 4 Financing arrangements in the Notes to Consolidated Financial Statements for additional discussion regarding the 2025 Notes.
Other Contractual Commitments
In the ordinary course of business, we enter into multi-year agreements to purchase sponsorships with event organizers, resorts and athletes as part of our marketing efforts; software licenses related to our financial and IT systems; operating lease arrangements to support our operations in the U.S. and international locations; and various other contractual commitments. The following table summarizes our other contractual obligations as of December 31, 2022, and the expected timing of those payments:

(in thousands)TotalNext 12 MonthsBeyond 12 Months
Operating lease obligations (1)
$48,884 $12,054 $36,830 
Other contractual commitments78,955 52,472 26,483 
Total contractual cash obligations$127,839 $64,526 $63,313 
(1)    Operating lease obligations exclude cash inflows from existing contractual facility subleases through the end of 2026.
See Note 9 Commitments, contingencies and guarantees, for a discussion regarding facility leases and other contractual commitments in the Notes to Consolidated Financial Statements.
Liquidity
We believe, basedBased on our most current projections, we believe that our cash, cash equivalents, and marketable securities and amounts available under our credit facility, will be sufficient to address our working capital needs, capital expenditures, outstanding commitments and other liquidity requirements for 12 monthsat least one year from the issuance of these financial statements.
We expect that operating expenses and inventory purchases will constitute a material use of our cash balances. We intend to continue to manage our operating activities in line with our existing cash and available financial resources.
In March 2016,
In January 2021, we entered into a Credit Agreement which provides for a revolving credit facility under which we may borrow up to an aggregate amount of $50.0 million. Our credit facility will terminate and any outstanding borrowings become due and payable on the earlier of (i) January 2024 and (ii) unless we entered into a credit agreement with a syndicate of banks that provided for a secured revolving credit facility under which we could borrow up to an aggregate of $250.0 million. Our credit facility terminates in March 2021. (See Note 4 Financing Arrangements, in the Notes to Consolidated Financial Statements for additional information.)
We have completed acquisitionscash in a specified deposit account in an amount equal to or greater than the amount required to repay our convertible notes due April 2022, 91 days prior to the maturity date of such convertible notes. No borrowings have been made from the credit facility to date (See Note 4 Financing arrangements, in the pastNotes to Consolidated Financial Statements for additional information).
The $125.0 million aggregate principal amount of the 2022 Notes matured on April 15, 2022. We repaid $127.2 million on April 15, 2022 to the debt holders of the 2022 Notes, which represented the full outstanding principal balance plus accrued interest as of the maturity date.
The $143.8 million aggregate principal amount of the 2025 Notes matures on November 15, 2025, unless earlier repurchased or converted into shares of Class A common stock subject to certain conditions. We
51


GoPro, Inc.
Management’s Discussion and we may evaluate additional possible acquisitionsAnalysis of or strategic investments in, businesses, productsFinancial Condition and technologies that are complementaryResults of Operations
intend to deliver cash up to the principal amount of the 2025 Notes, based on our business, which may require the use of cash.current and projected liquidity levels.
In the future, we may require additional fundingfinancing to respond to business opportunities, challenges or unforeseen circumstances. If we are unable to obtain adequate financing under our credit facility,debt or other sources,equity financing when we require it or on terms acceptable to us, our ability to grow or support our business, repay debt and to respond to business challenges could be significantly limited. InAlthough we believe we have adequate sources of liquidity over the event additional financing is required from outside sources, we may not be able to raise it on terms acceptable to us or at all.long term, the success of our operations and the global economic outlook, among other factors, could impact our business and liquidity.
Summary of Cash Flow
The following table summarizes our cash flows for the periods indicated:
Year ended December 31, 2019 vs 2018 2018 vs 2017Year ended December 31,2022 vs 20212021 vs 2020
(in thousands)2019 2018 2017 % Change % Change(in thousands)202220212020% Change% Change
Net cash provided by (used in):      

  Net cash provided by (used in):
Operating activities$(24,444) $(42,434) $(36,853) (42)% 15 %Operating activities$5,747 $229,153 $93,782 (97)%144 %
Investing activities$22,771
 $(6,235) $(43,097) (465)% (86)%Investing activities$(8,388)$(143,719)$9,511 (94)(1,611)
Financing activities$(1,044) $(1,481) $88,594
 (30)% (102)%Financing activities$(173,269)$(9,889)$71,977 1,652 %(114)%
Cash flows from operating activities
Cash used inprovided by operating activities of $24.4$5.7 million for the year ended December 31, 2022 was primarily attributable to anet income of $28.8 million, adjusted for other non-cash expenses of $54.3 million, and deferred income tax expense of $2.7 million, partially offset by net cash outflow of $87.8 millionoutflows from changes in operating assets and liabilities and a net lossour working capital of $14.6$80.1 million. Working capital changes for the year ended December 31, 2022 of $80.1 million offset by non-cash expenses of $78.0 million. Cash outflows related to operating assets and liabilities consisted primarilywere the result of a $71.3decrease in accounts payable and other liabilities of $97.1 million and an increase in accounts receivable and a $27.8inventory of $40.7 million, increase in inventory, partially offset by a $7.5decrease in accounts receivable of $37.8 million,

GoPro, Inc.
Management’s Discussion an increase in deferred revenue of $12.0 million, and Analysis of Financial Condition and Results of Operations

a decrease in prepaid expenses and other assets andof $7.9 million. The changes in working capital for the year ended December 31, 2022 reflect a $3.2 million increasechange in accounts payable and other liabilities.the presentation of inventory components related to one of our contract manufacturers from prepaid expenses to inventory, due to changes in the contractual arrangement. This presentation change did not have a net impact on cash used in operating activities.
Cash flows from investing activities
Our primaryCash used in investing activities consisted of purchases, maturities and sales of marketable securities, and purchases of property and equipment. Cash provided by investing activities$8.4 million for the year ended December 31, 2022 was $22.8 million resulting from maturities and sales of marketable securities of $74.8 million, partially offset byprimarily attributable to purchases of marketable securities of $43.6$165.6 million and net purchases of property and equipment of $8.3$3.4 million, partially offset by maturities of marketable securities of $160.6 million.
Cash flows from financing activities
Our primary financing activities consisted of the issuance of equity securities under our common stock plans. Cash used in financing activities of $173.3 million for the year ended December 31, 2022 was $1.0primarily attributable to the repayment of our 2022 Notes of $125.0 million, resulting from $6.6$39.6 million in repurchases of our outstanding common stock and $13.4 million in tax payments for net RSUrestricted stock unit (RSU) settlements, partially offset by $5.6$4.8 million receivedof inflows from stock purchases made through our employee stock purchase plan and employee stock option exercises.
Off-balance sheet arrangementsIndemnifications
During the periods presented, we did not have any relationships with unconsolidated organizations or financial partnerships, such as structured finance or special purpose entities, which would have been established for the purpose of facilitating off-balance sheet arrangements or other contractually narrow or limited purposes.
Contractual Obligations
As of December 31, 2019, our total undiscounted future expected payment obligationsThe information set forth under our agreements with terms longer than one year were approximately $303.6 million, including $175.0 million for our Convertible Senior Notes, $88.8 million for operating leases, $3.2 million for sponsorship agreements and $36.6 million for other multi-year agreements. See Note 4 Financing Arrangements, for a discussion regarding our Convertible Senior Notes and Note 9 Commitments, contingenciesContingencies and guarantees, for a discussion regarding facility leases and other contractual commitments inGuarantees to the Notes to Consolidated Financial Statements.consolidated financial statements under the caption “Indemnifications” is incorporated herein by reference.
Indemnifications
We have entered into indemnification agreements with our directors and executive officers which require us to indemnify our directors and executive officers against liabilities that may arise by reason of their status or service. In addition, in the normal course of business, we enter into agreements that contain a variety of representations and warranties and provide for general indemnification. It is not possible to determine the maximum potential amount under these indemnification agreements due to our limited history with prior indemnification claims and the unique facts and circumstances involved in each particular agreement. To date, the payments we have made under these agreements have not had a material effect on our operating results, financial position or cash flows. However, we may record charges in the future as a result of these indemnification agreements.
Critical Accounting Policies and Estimates
We prepare our consolidated financial statements in accordance with GAAP. The preparation of these consolidated financial statements requires us to make estimates, assumptions and judgments that can significantly impact the amounts we report as assets, liabilities, revenue, costs and expenses and the related
52


GoPro, Inc.
Management’s Discussion and Analysis of Financial Condition and Results of Operations
disclosures. Note 1 Summary of business and significant accounting policies,, to the Notes to Consolidated Financial Statements of this Annual Report on Form 10-K describes the significant accounting policies and methods used in the preparation of the consolidated financial statements. We base our estimates on historical experience and other assumptions that we believe are reasonable under the circumstances. Our actual results could differ significantly from these estimates. We believe that the accounting policies discussed below are critical to understanding our historical and future performance as these policies involve a greater degree of judgment and complexity. Our senior management has reviewed these critical accounting policies and related disclosures with the audit committeeAudit Committee of our board of directors. 

GoPro, Inc.
Management’s Discussion and Analysis of Financial Condition and Results of Operations

Revenue recognition
We derive substantially all of our revenue from the sale of cameras, mounts, accessories, subscription and accessories,service, and subscription services.the related implied post contract support to customers. We recognize revenue when control of the promised goods or services isare transferred to customers, in an amount that reflects the consideration we expect to be entitled to in exchange for those goods or services. The transaction price we expect to be entitled to is primarily comprised of product revenue, net of returns and variable consideration, includingwhich includes sales incentives provided to customers.
For most of our revenue, revenue is recognized at the time the product is deliveredshipped and when collection is deemedconsidered probable. ForSubscription and service revenue is primarily derived from the Company’ssale of our GoPro subscription services, revenueand Quik subscription sold on GoPro.com and the Quik mobile app, and is recognized on a ratable basis over the subscription term, with payments received in advancedadvance of services being rendered recorded in deferred revenue. For customers who purchase products directly from gopro.com,GoPro.com, we retain a portion of the risk of loss on these sales during transit, which are accounted for as fulfillment costs.
Our camera sales contain multiple performance obligations that can include the following four separate obligations: a) a camera hardware component (which may be bundled with hardware accessories) and the embedded firmware essential to the functionality of the camera component delivered at the time of sale, b) a subscription and service, c) the implied right for the customer to receive post contract support after the initial sale (PCS), and d) the implicit right to our downloadable free apps and software solutions. PCS includes the right to receive, on a when and if available basis, future unspecified firmware upgrades and features as well as bug fixes, and email, chat and telephone support. Judgment is required to properly identify the units of accounting for our camera sales arrangements.
For our camera sale arrangements with multiple performance obligations, revenue is allocated to each performance obligation based on its relative standalone selling price. Standalone selling prices are based on observable prices at which we separately sell our products, subscription, and service. If a standalone selling price is not directly observable, then we estimate the standalone selling prices considering market conditions and entity-specific factors. For example, the standalone selling price for PCS is determined based on a cost-plus approach, which incorporates the level of support provided to customers, estimated costs to provide our support, and the amount of time and cost that is allocated to our efforts to develop the undelivered elements. While changes in the allocation of the transaction price among the performance obligations will not affect the amount of total revenue ultimately recognized for a particular camera sale arrangement, any significant change in these allocations could impact the timing of revenue recognition, which could have a material effect on our financial condition and results of operations.
Our standard terms and conditions for non-web based sales do not allow for product returns other than under warranty. However, we grant limited rights to return product for certain large retailers and distributors.retailers. Estimates of expected future product returns are recognized at the time of sale based on analyses of historical return trends by customer class and other factors. An estimated return liability along with a right to recover assets are recorded for future product returns. Return trends are influenced by product life cycles, new product introductions, market acceptance of products, product sell-through, the type of customer, seasonality and other factors. Return rates may fluctuate over time, but are sufficiently predictable to allow us to estimate expected future product returns. Actual returns in any future period could differ from our estimates, which could impact the revenue that we report.
Our camera sales contain multiple performance obligations that generally include the following three separate obligations: a) a hardware component (camera and/or accessories) and the embedded firmware essential to the functionality of the hardware delivered at the time of sale, b) the implicit right to our downloadable free apps and software solutions, and c) the implied right for the customer to receive post contract support after the initial sale (PCS). PCS includes the right to receive, on a when and if available basis, future unspecified firmware upgrades and features as well as bug fixes, and email and telephone support. Judgment is required to properly identify the accounting units of multiple performance obligations and to determine the manner in which revenue should be allocated among the obligations. We allocate the transaction price to PCS based on a cost-plus method. The transaction price is allocated to the remaining performance obligations on a residual value method. Our process to allocate the transaction price considers multiple factors that may vary over time depending upon the unique facts and circumstances related to each deliverable, including: the level of support provided to customers, estimated costs to provide our support, the amount of time and cost that is allocated to our efforts to develop the undelivered elements, and market trends in the pricing for similar offerings. While changes in the allocation of the transaction price among the performance obligations will not affect the amount of total revenue ultimately recognized for a particular sales arrangement, any material changes in these allocations could impact the timing of revenue recognition, which could have a material effect on our financial condition and results of operations.
We provide our customers with sales incentives through various programs, including cooperative advertising, price protection, marketing development funds and other incentives. Sales incentives are considered to be
53


GoPro, Inc.
Management’s Discussion and Analysis of Financial Condition and Results of Operations
variable consideration, which we estimate and record as a reduction to revenue at the date of sale. Sales incentives are influenced by historical experience, product sell-through and other factors. Actual sales incentives and their impact on reported revenue could differ from our estimates.
Inventory valuation
Inventory consists of finished goods and component parts, and is stated at the lower of cost or net realizable value on a first-in, first-out basis. Our inventory balances were $144.2$127.1 million and $116.5$86.4 million as of December 31, 20192022 and 2018,2021, respectively. Our assessment of market value requires the use of estimates regarding the net realizable value of our inventory balances, including an assessment of excess or obsolete inventory. We determine excess or obsolete inventory based on multiple factors, including market conditions, an estimate of the future demand for our products within a specified time horizon, generally 12 months, product life cycle status, product development plans and current sales levels.

GoPro, Inc.
Management’s Discussion and Analysis of Financial Condition and Results of Operations

Warranty
We generally provide a 12-month warranty coverage on all of our products except in the EU where we provide a 24-month warranty. The Company also offers extended warranty programs for a fee. Our standard warranty provides for repair or replacement of the associated products during the warranty period. We establish a liability for estimated product warranty costs at the time product revenue is recognized. We generally provide a 12-month warranty coverage on all of our products except in the European Union, where we provide a 24-month warranty. We also offer extended warranty programs for a fee. Our estimate of costs to service our warranty obligations are based on historical experience of repair and replacement of the associated products and expectations of future conditions. The warranty obligation is affected by product failure rates and the related use of materials, labor costs and freight incurred in correcting any product failure. Should actual product failure rates, use of materials or other costs differ from our estimates, additional warranty liabilities could be required, which could materially affect our results of operations.
Income taxes
We are subject to income taxes in the United States and multiple foreign jurisdictions. Our effective tax rates differ from the United States federal statutory rate, primarily due to changes in our valuation allowance, the effect of non-United States operations, deductible and non-deductible stock-based compensation expense, state taxes, federal and state research and development tax credits and other adjustments. Our effective tax rate was 23.2%16.3%, a negative 1.3%312.0% and a negative 3.7%7.8% in 2019, 20182022, 2021 and 2017,2020, respectively. The calculation of our provision for income taxes involves the use of estimates, assumptions and judgments while taking into account current tax laws, our interpretation of current tax laws and possible outcomes of future tax audits. We review our tax positions quarterly and adjust the balances as new information becomes available. Our income tax rate is materiallyprimarily affected by the tax rates that apply to our foreign earnings.
Each quarter, we assess the recoverability of our existing deferred tax assets under ASC Topic 740. We assess available positive and negative evidence to estimate whether sufficient future taxable income will be generated to use our existing deferred tax assets. In the assessment for the year ended December 31, 2021, we concluded it was more likely than not that our deferred tax assets related to future United States federal and state income taxes will be realizable, therefore, in 2021, the United States federal and state valuation allowances were released. For the period ending December 31, 2022 we continue to believe that it is more likely than not that our United States federal and state and foreign deferred tax assets will be realized and thus, a valuation allowance is not required on our deferred tax assets. We will continue assessing the realizability of the deferred tax assets in each applicable jurisdictions going forward.
Uncertain tax positions. We recognize tax benefits from uncertain tax positions only if it is more likely than not that the tax position will be sustained on examination by the taxing authorities, based on the technical merits of the position. We file annual income tax returns in multiple taxing jurisdictions around the world and a number of years may elapse before an uncertain tax position is audited by the relevant tax authorities and finally resolved. We have established reserves to address potential exposures related to tax positions that could be challenged by tax authorities. While it is often difficult to predict the final outcome or the timing of resolution of any particular uncertain tax position and we can provide no assurance that the final tax outcome of these matters will not be materially different, we believe that we have adequately reserved for our reserves reflect the more likely outcome.uncertain tax positions.
54


GoPro, Inc.
Management’s Discussion and Analysis of Financial Condition and Results of Operations
Our future effective tax rates could be adversely affected if actual earnings are different than our estimates, by changes in the valuation of our deferred tax assets or liabilities, outcomes resulting from income tax examinations, or by changes or interpretations in tax laws, regulations or accounting principles.
GoodwillImpairment of goodwill and acquired intangiblelong-lived assets
When we acquire a business, we allocate the purchase price to the net tangible and identifiable intangible assets, with the residual of the purchase price recorded as goodwill. The determination of the fair value of the intangible assets acquired involves significant judgments and estimates. These judgments can include, but are not limited to, the cash flows that an asset is expected to generate in the future, technology obsolescence, and the appropriate weighted-average cost of capital. Our estimate of the fair value of certain assets may differ materially from that determined by others who use different assumptions or utilize different business models.
We perform an annual assessment of our goodwill during the fourth quarter to determineof each calendar year or more frequently if any events or circumstancesindicators of potential impairment exist, such as an adverse change in business climate or a decline in the overall industry demand, that would indicate that it is more likely than not that the fair value of our single reporting unit would be reduced belowless than its carrying amount.value. If further testingwe determine that it is deemed necessary, we perform a two-step process. The first step involves comparingmore likely than not that the fair value of our single reporting unit tois less than its carrying value. The second step, if necessary, measuresvalue, we measure the amount of impairment if any, by comparingas the amount the carrying value of our single reporting entity exceeds the goodwill to its implied fair value. As of December 31, 2019,2022, we determined that no impairment of the carrying value of goodwill was required.

Long-lived assets, such as property and equipment, intangible assets subject to amortization and right-of-use assets, are reviewed for impairment whenever events or changes in circumstances indicate that the carrying amount of an asset group may not be recoverable. Recoverability of assets to be held and used is measured by comparing the carrying amount to the estimated future undiscounted cash flows expected to be generated by the asset group. If it is determined that an asset group is not recoverable, an impairment charge is recognized for the amount by which the carrying amount of the asset group exceeds its fair value. We recorded a $12.5 million right-of-use asset impairment in 2020 primarily related to our headquarters campus. We used the following significant assumptions to determine the impairment charge: future sublease rental rates, future sublease market conditions and a discount rate based on the weighted-average cost of capital.

Recent Accounting Pronouncements
Refer to Recent Accounting Pronouncements in Note 1 Summary of business and significant accounting policies,, to Consolidated Financial Statements included in Part II, Item 8 of this Annual Report on Form 10-K.



GoPro, Inc.
Management’s Discussion and Analysis of Financial Condition and Results of Operations

Non-GAAP Financial Measures
We report net income (loss) and diluted net income (loss) per share in accordance with United States generally accepted accounting principles (GAAP) and on a non-GAAP basis. Additionally, weWe additionally report non-GAAP adjusted EBITDA. Revenue, gross profit, gross margin percentage, adjusted EBITDA as a percentage of revenue, and street average selling price are also presented on a constant currency basis to show performance unaffected by fluctuations in currency exchange rates. We calculate constant currency amounts by translating current period amounts at the prior period’s average exchange rate and compare that to current period performance. We use non-GAAP financial measures to help us understand and evaluate our core operating performance and trends, to prepare and approve our annual budget, and to develop short-term and long-term operational plans. Our management uses, and believes that investors benefit from referring to these non-GAAP financial measures in assessing our operating results. These non-GAAP financial measures should not be considered in isolation from, or as an alternative to, the measures prepared in accordance with GAAP, and are not based on any comprehensive set of accounting rules or principles. We believe that these non-GAAP measures, when read in conjunction with our GAAP financials, provide useful information to investors by facilitating:
the comparability of our on-going operating results over the periods presented;
the ability to identify trends in our underlying business; and
the comparison of our operating results against analyst financial models and operating results of other public companies that supplement their GAAP results with non-GAAP financial measures.
These non-GAAP financial measures have limitations in that they do not reflect all of the amounts associated with our results of operations as determined in accordance with GAAP. Some of these limitations are:
adjusted EBITDA does not reflect tax payments that reduce cash available to us;
55


GoPro, Inc.
Management’s Discussion and Analysis of Financial Condition and Results of Operations
adjusted EBITDA excludes depreciation and amortization and, although these are non-cash charges, the property and equipment being depreciated and amortized often will have to be replaced in the future, and adjusted EBITDA does not reflect any cash capital expenditure requirements for such replacements;
adjusted EBITDA excludes the amortization of POPpoint of purchase (POP) display assets because it is a non-cash charge, and is treated similarly to depreciation of property and equipment and amortization of acquired intangible assets;
adjusted EBITDA and non-GAAP net income (loss) exclude the impairment of intangible assets because it is a non-cash charge that is inconsistent in amount and frequency;
adjusted EBITDA and non-GAAP net income (loss) exclude restructuring and other related costs which primarily include severance-related costs, stock-based compensation expenses, manufacturing consolidation charges, facilities consolidation charges recorded in connection with restructuring actions, announced in the fourth quarter of 2016, first quarter of 2017 and first quarter of 2018,including right-of-use asset impairment charges, and the related ongoing operating lease cost of those facilities recorded under ASC 842.842, Leases. These expenses do not reflect expected future operating expenses and do not contribute to a meaningful evaluation of current operating performance or comparisons to the operating performance in other periods;
adjusted EBITDA and non-GAAP net income (loss) exclude stock-based compensation expense related to equity awards granted primarily to our workforce. We exclude stock-based compensation expense because we believe that the non-GAAP financial measures excluding this item provide meaningful supplemental information regarding operational performance. In particular, we note that companies calculate stock-based compensation expense for the variety of award types that they employ using different valuation methodologies and subjective assumptions. These non-cash charges are not factored into our internal evaluation of net income (loss) as we believe their inclusion would hinder our ability to assess core operational performance;
adjusted EBITDA and non-GAAP net income (loss) exclude the loss on extinguishment of debt because it is not reflective of ongoing operating results in the period, and such losses vary in the frequency and amount;
non-GAAP net income (loss) excludes acquisition-related costs including the amortization of acquired intangible assets (primarily consisting of acquired technology), the impairment of acquired intangible assets (if applicable), as well as third-party transaction costs incurred for legal and other professional services. These costs are not factored into our evaluation of potential acquisitions, or of our performance after completion of the acquisitions, because these costs are not related to our core operating performance or reflective of ongoing operating results in the period, and the frequency and amount of such costs are inconsistent and vary significantly based on the timing and magnitude of our acquisition transactions and the maturities of the businesses being acquired. Although we exclude the amortization of acquired intangible assets from our non-

GoPro, Inc.
Management’s Discussion and Analysis of Financial Condition and Results of Operations

GAAPnon-GAAP net income (loss), management believes that it is important for investors to understand that such intangible assets were recorded as part of purchase accounting and contribute to revenue generation;
non-GAAP net income (loss) excludes non-cash interest expense. In connection withPrior to the issuanceadoption of the Convertible Senior NotesASU 2020-06 in April 2017,fiscal year 2022, we arewere required to recognize non-cash interest expense related to the amortization of a debt discount associated with our 2022 Notes and 2025 Notes in accordance with the prior authoritative accounting guidance for convertible debt that may be settled in cash;cash. From fiscal year 2022 and onwards, this debt discount accounting requirement was removed, and as a result, non-cash interest expense will no longer be a reconciling item between GAAP and non-GAAP net income (loss);
non-GAAP net income (loss) excludes a gain on the sale and license of intellectual property. This gain is not related to our core operating performance or reflective of ongoing operating results in the period, and the frequency and amount of such gains are inconsistent;
non-GAAP net income (loss) includes income tax adjustments. We utilize a cash-based non-GAAP tax expense approach (based upon expected annual cash payments for income taxes) for evaluating operating performance as well as for planning and forecasting purposes. This non-GAAP tax approach eliminates the effects of period specific items, which can vary in size and frequency and does not necessarily reflect our long-term operations. Historically, we computed a non-GAAP tax rate based on non-GAAP pre-tax income on a quarterly basis, which considered the income tax effects of the adjustments above;
56


GoPro, Inc.
Management’s Discussion and Analysis of Financial Condition and Results of Operations
GAAP and non-GAAP net income (loss) per share includes the dilutive, tax effected cash interest expense associated with our 2022 Notes and 2025 Notes, as if converted at the beginning of the period in connection with the adoption of ASU 2020-06 on January 1, 2022; and
other companies may calculate these non-GAAP financial measures differently than we do, limiting their usefulness as comparative measures.
The following tables present a reconciliation of net income (loss) to adjusted EBITDA:
Three months ended December 31,
(in thousands)20222021
Net income$3,073 $52,626 
Income tax benefit(413)(392)
Interest (income) expense, net(486)5,701 
Depreciation and amortization1,980 2,363 
POP display amortization490 737 
Stock-based compensation9,565 10,423 
Restructuring and other costs7,805 113 
Adjusted EBITDA$22,014 $71,571 
 Three months ended December 31,
(in thousands)2019 2018
Net income$95,820
 $31,671
Income tax (benefit) expense(3,928) 1,655
Interest expense, net5,032
 4,470
Depreciation and amortization6,445
 7,290
POP display amortization1,666
 2,788
Stock-based compensation7,028
 9,716
Restructuring and other costs29
 1,217
Adjusted EBITDA$112,092
 $58,807

Year ended December 31,
(in thousands)20222021202020192018
Net income (loss)$28,847 $371,171 $(66,783)$(14,642)$(109,034)
Income tax expense (benefit)5,606 (281,071)4,826 (4,428)1,359 
Interest expense3,131 22,678 19,993 17,872 17,278 
Depreciation and amortization8,570 10,962 19,065 26,268 35,063 
POP display amortization2,055 2,759 4,176 7,504 13,482 
Stock-based compensation38,991 38,650 29,963 37,188 40,887 
Loss on extinguishment of debt— — 5,389 — — 
Restructuring and other costs7,554 2,649 26,571 2,196 22,743 
Adjusted EBITDA$94,754 $167,798 $43,200 $71,958 $21,778 
57
 Year ended December 31,
(in thousands)2019 2018 2017 2016 2015
Net income (loss)$(14,642) $(109,034) $(182,873) $(419,003) $36,131
Income tax (benefit) expense(4,428) 1,359
 6,486
 43,829
 16,454
Interest expense17,872
 17,278
 12,804
 1,401
 234
Depreciation and amortization26,268
 35,063
 41,478
 41,639
 28,981
POP display amortization7,504
 13,482
 19,190
 19,623
 16,829
Stock-based compensation37,188
 40,887
 51,255
 69,527
 80,680
Impairment of intangible assets
 
 
 7,088
 
Restructuring costs2,196
 22,743
 20,292
 43,089
 
Adjusted EBITDA$71,958
 $21,778
 $(31,368) $(192,807) $179,309



GoPro, Inc.
Management’s Discussion and Analysis of Financial Condition and Results of Operations

The following tables present a reconciliation of net income (loss) to non-GAAP net income (loss):
Three months ended December 31,
(in thousands, except per share data)20222021
Net income$3,073 $52,626 
Stock-based compensation9,565 10,423 
Acquisition-related costs— 71 
Restructuring and other costs7,805 113 
Non-cash interest expense— 3,673 
Income tax adjustments647 (759)
Non-GAAP net income$21,090 $66,147 
GAAP net income - basic$3,073 $52,626 
Add: Interest on convertible notes, tax effected*334 — 
GAAP net income - diluted$3,407 $52,626 
Non-GAAP net income - basic$21,090 $66,147 
Add: Interest on convertible notes, tax effected*334 — 
Non-GAAP net income - diluted$21,424 $66,147 
GAAP diluted net income per share$0.02 $0.32 
Non-GAAP diluted net income per share$0.12 $0.41 
GAAP shares for basic net income per share155,340 156,221 
Add: Effect of dilutive securities16,784 6,521 
GAAP shares for diluted net income per share172,124 162,742 
   Add: Effect of non-GAAP only dilutive securities— — 
Non-GAAP shares for diluted net income per share172,124 162,742 
* Reflects the use of the if-converted method for our convertible notes, effective January 1, 2022 due to the adoption of ASU 2020-06.

 Three months ended December 31,
(in thousands, except per share data)2019 2018
Net income$95,820
 $31,671
Stock-based compensation7,028
 9,716
Acquisition-related costs1,864
 2,101
Restructuring and other costs29
 1,217
Non-cash interest expense2,354
 2,124
Gain on sale and license of intellectual property
 (5,000)
Income tax adjustments(4,597) 527
Non-GAAP net income$102,498
 $42,356
    
GAAP diluted net income per share$0.65
 $0.22
Non-GAAP diluted net income per share$0.70
 $0.30
    
Shares for diluted net income per share147,052
 143,401




58
 Year ended December 31,
(in thousands)2019 2018 2017 2016 2015
Net income (loss)$(14,642) $(109,034) $(182,873) $(419,003) $36,131
Stock-based compensation37,188
 40,887
 51,255
 69,527
 80,680
Acquisition-related costs7,818
 11,456
 8,991
 17,346
 5,370
Restructuring costs2,196
 22,743
 20,292
 43,089
 
Non-cash interest expense8,987
 8,112
 5,345
 
 
Gain on sale and license of intellectual property
 (5,000) 
 
 
Income tax adjustments (1)
(6,292) (1,073) 1,123
 87,794
 (10,617)
Non-GAAP net income (loss)$35,255
 $(31,909) $(95,867) $(201,247) $111,564
          
GAAP diluted net income (loss) per share$(0.10) $(0.78) $(1.32) $(3.01) $0.25
Non-GAAP diluted net income (loss) per share$0.24
 $(0.23) $(0.69) $(1.44) $0.76
          
GAAP shares for diluted net income (loss) per share144,891
 139,495
 138,056
 139,425
 146,486
Add: effect of dilutive shares1,580
 
 
 
 
Non-GAAP shares for diluted net income (loss) per share146,471
 139,495
 138,056
 139,425
 146,486
(1)
Beginning in the first quarter of 2017, we implemented a cash-based non-GAAP expense approach (based upon expected annual cash payments for income taxes) for evaluating operating performance as well as for planning and forecasting purposes. This non-GAAP approach eliminates the effects of period specific items, which can vary in size and frequency and does not necessarily reflect our long-term operations. Historically, we computed a non-GAAP tax rate based on non-GAAP pre-tax income on a quarterly basis, which considered the income tax effects of the adjustments above.


GoPro, Inc.
Management’s Discussion and Analysis of Financial Condition and Results of Operations

Year ended December 31,
(in thousands)20222021202020192018
Net income (loss)$28,847 $371,171 $(66,783)$(14,642)$(109,034)
Stock-based compensation38,991 38,650 29,963 37,188 40,887 
Acquisition-related costs47 1,152 4,598 7,818 11,456 
Restructuring and other costs7,554 2,649 26,571 2,196 22,743 
Non-cash interest expense— 14,208 10,366 8,987 8,112 
Loss on extinguishment of debt— — 5,389 — — 
Gain on sale and license of intellectual property— — — — (5,000)
Income tax adjustments5,484 (281,762)2,675 (6,292)(1,073)
Non-GAAP net income (loss)$80,923 $146,068 $12,779 $35,255 $(31,909)
GAAP net income (loss) - basic$28,847 $371,171 $(66,783)$(14,642)$(109,034)
Add: Interest on convertible notes, tax effected*3,055 — — — — 
GAAP net income (loss) - diluted$31,902 $371,171 $(66,783)$(14,642)$(109,034)
Non-GAAP net income (loss) - basic$80,923 $146,068 $12,779 $35,255 $(31,909)
Add: Interest on convertible notes, tax effected*3,055 — — — — 
Non-GAAP net income (loss) - diluted$83,978 $146,068 $12,779 $35,255 $(31,909)
GAAP diluted net income (loss) per share$0.18 $2.27 $(0.45)$(0.10)$(0.78)
Non-GAAP diluted net income (loss) per share$0.47 $0.90 $0.08 $0.24 $(0.23)
GAAP shares for basic net income (loss) per share156,181 154,274 149,037 144,891 139,495 
Add: Effect of dilutive securities22,098 8,904 — — — 
GAAP shares for diluted net income (loss) per share178,279 163,178 149,037 144,891 139,495 
Add: Effect of non-GAAP only dilutive securities— — 3,096 1,580 — 
Non-GAAP shares for diluted net income (loss) per share178,279 163,178 152,133 146,471 139,495 
* Reflects the use of the if-converted method for our convertible notes, effective January 1, 2022 due to the adoption of ASU 2020-06.


59


Item 7A. Quantitative and Qualitative Disclosures about Market Risk
We are exposed to market risks in the ordinary course of our business. These risks primarily include foreign currency and interest rate risks as follows:
Foreign currency risk. Revenue generated from GoPro.com, which has increased as a result of our focus on our direct-to-consumer sales strategy, is denominated in U.S. dollars and various foreign currencies. To date, the majority of our product sales and inventory purchases have been denominated in U.S. dollars. We therefore have had insignificant foreign currency risk associated with these two activities. Theour functional currency of all of our entities is the U.S. dollar. Our operations outside of the United States hold foreign denominated cash balances and incur a majority of their operating expenses in foreign currencies. We therefore have foreign currency risk related to these currencies, principallywhich are primarily the Euro, British Pound,pound, Singaporean dollar, Australian Dollar, Japanese Yendollar, and Chinese Yuan.Canadian dollar. Changes in exchange rates, and in particular, a weakening of foreign currencies relative to the U.S. dollar will negatively affect our revenue and operating income as expressed in U.S. dollars. Our results of operations and cash flows are, therefore, subjectfull year 2022 revenue was negatively impacted when compared to fluctuations2021 by approximately $50.4 million due to changes in foreign currency exchange rates. However, we believe that the exposure to foreign currency fluctuation from operating expenses is immaterial at this time asstrengthening of the related costs do not constitute a significant portion of our total expenses. As we expand our operations, if foreign currency exchange rates become volatile, or if foreign currency held in our foreign entities increases, our exposure to foreign currency risk could become more significant. U.S. dollar.
To date, we have not entered into any material foreign currency exchange contracts. For assetscontracts or derivatives and liabilities denominatedwe will continue to reassess our approach to manage our risk relating to fluctuations in other currencies, we do not believe that the effectscurrency rates. The volatility of a 10% shift in exchange rates between those currenciesdepends on many factors that we cannot forecast with reliable accuracy. Our continued growth of our direct-to-consumer channel through GoPro.com increases our exposure to exchange rate fluctuations and, the U.S. dollar wouldas a result, such fluctuations could have a material effectsignificant impact on our future results of operations from such a shift.operations.
Interest rate risk. Our exposure to market risk for changes in interest rates primarily relates to our cash and cash equivalents and marketable securities. Our cash equivalents and marketable securities are comprised primarily of money market funds, commercial paper, U.S. treasurygovernment securities and corporate debt securities. The primary objectives of our investment activities are to preserve principal and provide liquidity without significantly increasing risk. Our cash and cash equivalents are held for working capital purposes. We do not enter into investments for trading or speculative purposes. Due to the relatively short-term nature of our investment portfolio, we do not believe that an immediate 10% shift in interest rates would have a material effect on the fair value of our investment portfolio.
The fair value of our 2025 Convertible Senior Convertible Notes (2025 Notes) is subject to interest rate risk, market risk and other factors due to the convertibleconversion feature. The capped call that was entered into concurrently with the issuance of our 2025 Notes were completed to reduce the potential dilution from the conversion of the 2025 Notes. The fair value of the 2025 Notes will generally increase as interest rates fall and decrease as interest rates rise. In addition, the fair value of the 2025 Notes will generally increase as our Class A common stock price increases and will generally decrease as theour common stock price declines. The interest and market value changes affect the fair value of the 2025 Notes but do not impact our financial position, cash flows or results of operations due to the fixed nature of the debt obligation.

60


Item 8. Financial Statements and Supplementary Data
GoPro, Inc.
Index to consolidated financial statements

The supplementary financial information required by this Item 8, is included in Part II, Item 7 under the caption Results of Operations, which is incorporated herein by reference.
61




Report of Independent Registered Public Accounting Firm

To the Board of Directors and Stockholders of GoPro, Inc.

Opinions on the Financial Statements and Internal Control over Financial Reporting
We have audited the accompanying consolidated balance sheets of GoPro, Inc. and its subsidiaries (the “Company”) as of December 31, 20192022 and 2018,2021, and the related consolidated statements of operations, of stockholders’ equity and of cash flows for each of the three years in the period ended December 31, 2019,2022, including the related notes and financial statement schedule listed in the accompanying index (collectively referred to as the “consolidated financial statements”). We also have audited the Company's internal control over financial reporting as of December 31, 2019,2022, based on criteria established in Internal Control - Integrated Framework (2013) issued by the Committee of Sponsoring Organizations of the Treadway Commission (COSO).
In our opinion, the consolidated financial statements referred to above present fairly, in all material respects, the financial position of the Company as of December 31, 20192022 and 2018,2021, and the results of its operations and its cash flows for each of the three years in the period ended December 31, 20192022 in conformity with accounting principles generally accepted in the United States of America. Also in our opinion, the Company maintained, in all material respects, effective internal control over financial reporting as of December 31, 2019,2022, based on criteria established in Internal Control - Integrated Framework(2013) issued by the COSO.
ChangesChange in Accounting PrinciplesPrinciple
As discussed in Note 1 to the consolidated financial statements, the Company changed the manner in which it accounts for leasesconvertible debt in 2019 and the manner in which it accounts for revenue from contracts with customers and the manner in which it accounts for the tax consequences of intra-entity asset transfers in 2018.2022.
Basis for Opinions
The Company's management is responsible for these consolidated financial statements, for maintaining effective internal control over financial reporting, and for its assessment of the effectiveness of internal control over financial reporting, included in Management’s Report on Internal Control over Financial Reporting appearing under Item 9A. Our responsibility is to express opinions on the Company’s consolidated financial statements and on the Company's internal control over financial reporting based on our audits. We are a public accounting firm registered with the Public Company Accounting Oversight Board (United States) (PCAOB) and are required to be independent with respect to the Company in accordance with the U.S. federal securities laws and the applicable rules and regulations of the Securities and Exchange Commission and the PCAOB.
We conducted our audits in accordance with the standards of the PCAOB. Those standards require that we plan and perform the audits to obtain reasonable assurance about whether the consolidated financial statements are free of material misstatement, whether due to error or fraud, and whether effective internal control over financial reporting was maintained in all material respects.
Our audits of the consolidated financial statements included performing procedures to assess the risks of material misstatement of the consolidated financial statements, whether due to error or fraud, and performing procedures that respond to those risks. Such procedures included examining, on a test basis, evidence regarding the amounts and disclosures in the consolidated financial statements. Our audits also included evaluating the accounting principles used and significant estimates made by management, as well as evaluating the overall presentation of the consolidated financial statements. Our audit of internal control over financial reporting included obtaining an understanding of internal control over financial reporting, assessing the risk that a material weakness exists, and testing and evaluating the design and operating effectiveness of internal control based on the assessed risk. Our audits also included performing such other procedures as we considered necessary in the circumstances. We believe that our audits provide a reasonable basis for our opinions.

Definition and Limitations of Internal Control over Financial Reporting
62


A company’s internal control over financial reporting is a process designed to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles. A company’s internal control over financial reporting includes those policies and procedures that (i) pertain to the maintenance of records that, in reasonable detail, accurately and fairly reflect the transactions and dispositions of the assets of the company; (ii) provide reasonable assurance that transactions are recorded as necessary to permit preparation of financial statements in accordance with generally accepted accounting principles, and that receipts and expenditures of the company are being made only in accordance with authorizations of management and directors of the company; and (iii) provide reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use, or disposition of the company’s assets that could have a material effect on the financial statements.

Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. Also, projections of any evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate because of changes in conditions, or that the degree of compliance with the policies or procedures may deteriorate.
Critical Audit Matters
The critical audit matter communicated below is a matter arising from the current period audit of the consolidated financial statements that was communicated or required to be communicated to the audit committee and that (i) relates to accounts or disclosures that are material to the consolidated financial statements and (ii) involved our especially challenging, subjective, or complex judgments. The communication of critical audit matters does not alter in any way our opinion on the consolidated financial statements, taken as a whole, and we are not, by communicating the critical audit matter below, providing a separate opinion on the critical audit matter or on the accounts or disclosures to which it relates.
Sales IncentivesRevenue Recognition
As described in NotesNote 1 and 3 to the consolidated financial statements, substantially all revenue is derived from the sales of cameras, mounts, accessories, subscription and service, and implied post contract support to customers. The transaction price recognized as revenue represents the consideration the Company offers sales incentives through various programs, including cooperative advertising, price protection, marketing development fundsexpects to be entitled to and other incentives. The Company has accrued $39 millionis primarily comprised of sales incentives asproduct revenue, net of December 31, 2019. Sales incentives are considered to bereturns and variable consideration, which management estimates and records as a reduction to revenue at the date of sale. Management estimatesincludes sales incentives based on historical experience, product sell-through and other factors.provided to customers. The Company recognizes revenue from its sales arrangements when control of the promised goods or services are transferred to its customers, in an amount that reflects the amount of consideration expected to be received in exchange for the transferred goods or services. The Company’s revenue was $1,094 million for the year ended December 31, 2022.
The principal considerationsconsideration for our determination that performing procedures relating to sales incentivesrevenue recognition is a critical audit matter are that the estimate involves significant judgment by management in determining the estimated sales incentives. This in turn led to significant audit effort in performing audit procedures relating to management’s estimate, which is based on historical experience, product sell-through and other factors and a high degree of auditor judgment and subjectivityeffort in evaluating audit evidence obtainedperforming procedures related to the estimate.Company’s revenue recognition.
Addressing the matter involved performing procedures and evaluating audit evidence in connection with forming our overall opinion on the consolidated financial statements. These procedures included testing the effectiveness of controls relating to the completeness, accuracy, and valuation of estimated sales incentives.revenue recognition process. These procedures also included, among others (i) evaluating management’s process for developingcertain revenue transactions by testing the estimate, evaluatingissuance and settlement of invoices and credit memos, tracing transactions not settled to a detailed listing of accounts receivable, and testing the completeness and accuracy of management’s assumptions against approveddata provided by management; (ii) evaluating, on a sample basis, revenue transactions by obtaining and inspecting source documents, including sales incentive plans, customer sales incentive spending details,orders, invoices, shipping and estimated future demand,delivery documents, and cash receipts, where applicable; (iii) evaluating, on a sample basis, for certain revenue transactions, the timing of revenue recognition by obtaining and inspecting shipping and delivery documents; (iv) recalculating, on a sample basis, amortization of subscription revenue; (v) evaluating the reasonableness of variable consideration, on a sample basis, by testing credit memos during the year and testing subsequent eventsthe completeness and accuracy of the data used to compare certain transactions occurring after December 31, 2019 againstdetermine the accrued sales incentivesyear end accrual; and (vi) testing, on a sample basis, outstanding customer invoice balances as of December 31, 2019.2022 by obtaining and inspecting source documents, including sales orders, invoices, shipping and delivery documents, and subsequent cash receipts, where applicable.


63




/s/ PricewaterhouseCoopers LLP
San Jose, California
February 14, 202010, 2023

We have served as the Company’s auditor since 2011.
64


GoPro, Inc.
Consolidated Balance Sheets

(in thousands, except par values)December 31, 2019 December 31, 2018(in thousands, except par values)December 31, 2022December 31, 2021
Assets   Assets
Current assets:   Current assets:
Cash and cash equivalents$150,301
 $152,095
Cash and cash equivalents$223,735 $401,087 
Marketable securities14,847
 45,417
Marketable securities143,602 137,830 
Accounts receivable, net200,634
 129,216
Accounts receivable, net77,008 114,221 
Inventory144,236
 116,458
Inventory127,131 86,409 
Prepaid expenses and other current assets25,958
 30,887
Prepaid expenses and other current assets34,551 42,311 
Total current assets535,976
 474,073
Total current assets606,027 781,858 
Property and equipment, net36,539
 46,567
Property and equipment, net13,327 19,003 
Operating lease right-of-use assets53,121
 
Operating lease right-of-use assets21,819 27,320 
Intangible assets, net5,247
 13,065
Goodwill146,459
 146,459
Goodwill146,459 146,459 
Other long-term assets15,461
 18,195
Other long-term assets289,293 285,239 
Total assets$792,803
 $698,359
Total assets$1,076,925 $1,259,879 
   
Liabilities and Stockholders’ Equity   Liabilities and Stockholders’ Equity
Current liabilities:   Current liabilities:
Accounts payable$160,695
 $148,478
Accounts payable$91,648 $171,545 
Accrued expenses and other current liabilities141,790
 135,892
Accrued expenses and other current liabilities118,877 128,572 
Short-term operating lease liabilities9,099
 
Short-term operating lease liabilities9,553 9,819 
Deferred revenue15,467
 15,129
Deferred revenue55,850 42,505 
Short-term debtShort-term debt— 122,391 
Total current liabilities327,051
 299,499
Total current liabilities275,928 474,832 
Long-term taxes payable13,726
 19,553
Long-term taxes payable9,536 7,319 
Long-term debt148,810
 138,992
Long-term debt141,017 111,289 
Long-term operating lease liabilities62,961
 
Long-term operating lease liabilities33,446 43,025 
Other long-term liabilities6,726
 28,203
Other long-term liabilities5,439 7,500 
Total liabilities559,274
 486,247
Total liabilities465,366 643,965 
   
Commitments, contingencies and guarantees (Note 9)


 

Commitments, contingencies and guarantees (Note 9)


   
Stockholders’ equity:   Stockholders’ equity:
Preferred stock, $0.0001 par value, 5,000 shares authorized; none issued
 
Preferred stock, $0.0001 par value, 5,000 shares authorized; none issued— — 
Common stock and additional paid-in capital, $0.0001 par value, 500,000 Class A shares authorized, 117,922 and 105,170 shares issued and outstanding, respectively; 150,000 Class B shares authorized, 28,897 and 35,897 shares issued and outstanding, respectively930,875
 894,755
Treasury stock, at cost, 10,710 and 10,710 shares, respectively(113,613) (113,613)
Common stock and additional paid-in capital, $0.0001 par value, 500,000 Class A shares authorized, 128,629 and 129,815 shares issued and outstanding, respectively; 150,000 Class B shares authorized, 26,259 and 26,659 shares issued and outstanding, respectivelyCommon stock and additional paid-in capital, $0.0001 par value, 500,000 Class A shares authorized, 128,629 and 129,815 shares issued and outstanding, respectively; 150,000 Class B shares authorized, 26,259 and 26,659 shares issued and outstanding, respectively960,903 1,008,872 
Treasury stock, at cost, 16,677 and 10,710 shares, respectivelyTreasury stock, at cost, 16,677 and 10,710 shares, respectively(153,231)(113,613)
Accumulated deficit(583,733) (569,030)Accumulated deficit(196,113)(279,345)
Total stockholders’ equity233,529
 212,112
Total stockholders’ equity611,559 615,914 
Total liabilities and stockholders’ equity$792,803
 $698,359
Total liabilities and stockholders’ equity$1,076,925 $1,259,879 
The accompanying notes are an integral part of these consolidated financial statements.
65


GoPro, Inc.
Consolidated Statements of Operations

Year ended December 31,Year ended December 31,
(in thousands, except per share data)2019 2018 2017(in thousands, except per share data)202220212020
Revenue$1,194,651
 $1,148,337
 $1,179,741
Revenue$1,093,541 $1,161,084 $891,925 
Cost of revenue781,862
 786,903
 795,211
Cost of revenue686,713 683,979 577,411 
Gross profit412,789
 361,434
 384,530
Gross profit406,828 477,105 314,514 
Operating expenses:     Operating expenses:
Research and development142,894
 167,296
 229,265
Research and development139,885 141,494 131,589 
Sales and marketing206,431
 222,096
 236,581
Sales and marketing166,967 156,694 151,380 
General and administrative65,797
 66,004
 82,144
General and administrative61,021 65,701 68,364 
Total operating expenses415,122
 455,396
 547,990
Total operating expenses367,873 363,889 351,333 
Operating loss(2,333) (93,962) (163,460)
Operating income (loss)Operating income (loss)38,955 113,216 (36,819)
Other income (expense):     Other income (expense):
Interest expense(19,229) (18,683) (13,660)Interest expense(6,242)(22,940)(20,257)
Other income, net2,492
 4,970
 733
Other income (expense), netOther income (expense), net1,740 (176)(4,881)
Total other expense, net(16,737) (13,713) (12,927)Total other expense, net(4,502)(23,116)(25,138)
Loss before income taxes(19,070) (107,675) (176,387)
Income tax (benefit) expense(4,428) 1,359
 6,486
Net loss$(14,642) $(109,034) $(182,873)
Income (loss) before income taxesIncome (loss) before income taxes34,453 90,100 (61,957)
Income tax expense (benefit)Income tax expense (benefit)5,606 (281,071)4,826 
Net income (loss)Net income (loss)$28,847 $371,171 $(66,783)
     
Basic and diluted net loss per share$(0.10) $(0.78) $(1.32)
Net income (loss) per share:Net income (loss) per share:
BasicBasic$0.18 $2.41 $(0.45)
DilutedDiluted$0.18 $2.27 $(0.45)
     
Weighted-average number of shares outstanding, basic and diluted144,891
 139,495
 138,056
Shares used to compute net income (loss) per share:Shares used to compute net income (loss) per share:
BasicBasic156,181 154,274 149,037 
DilutedDiluted178,279 163,178 149,037 
The accompanying notes are an integral part of these consolidated financial statements.

66


GoPro, Inc.
Consolidated Statements of Stockholders’ Equity

Common stock and additional paid-in capitalTreasury stockAccumulated
deficit
Stockholders’ equity
(in thousands)(in thousands)SharesAmountAmount
Common stock and additional paid-in capital Treasury stock 
Accumulated
deficit
 Stockholders’ equity
(in thousands)SharesAmount Amount 
Balances at December 31, 2016141,359
$757,226
 $(35,613) $(274,668) $446,945
Balances at December 31, 2019Balances at December 31, 2019146,818 $930,875 $(113,613)$(583,733)$233,529 
Common stock issued under employee benefit plans, net of shares withheld for tax4,807
9,732
 
 
 9,732
Common stock issued under employee benefit plans, net of shares withheld for tax4,301 5,481 — — 5,481 
Taxes paid related to net share settlements
(12,118) 
 
 (12,118)Taxes paid related to net share settlements— (6,207)— — (6,207)
Stock-based compensation expense
54,037
 
 
 54,037
Stock-based compensation expense— 29,963 — — 29,963 
Repurchase of common stock under Prepaid Forward contract(9,166)(1) (78,000) 
 (78,001)
Issuance of Convertible Note
45,211
 
 
 45,211
Cumulative effect of adoption of new accounting standard
365
 
 15,407
 15,772
Equity component of 2025 convertible senior notesEquity component of 2025 convertible senior notes— 35,674 — — 35,674 
Purchase of Capped Calls related to 2025 convertible senior notesPurchase of Capped Calls related to 2025 convertible senior notes— (10,249)— — (10,249)
Equity component of partial repurchase of 2022 convertible senior notesEquity component of partial repurchase of 2022 convertible senior notes— (5,390)— — (5,390)
Net loss

 
 (182,873) (182,873)Net loss— — (66,783)(66,783)
Balances at December 31, 2017137,000
854,452
 (113,613) (442,134) 298,705
Balances at December 31, 2020Balances at December 31, 2020151,119 $980,147 $(113,613)$(650,516)$216,018 
Common stock issued under employee benefit plans, net of shares withheld for tax4,067
5,099
 
 
 5,099
Common stock issued under employee benefit plans, net of shares withheld for tax5,355 7,453 — — 7,453 
Taxes paid related to net share settlements
(6,650) 
 
 (6,650)Taxes paid related to net share settlements— (17,379)— — (17,379)
Stock-based compensation expense
41,854
 
 
 41,854
Stock-based compensation expense— 38,651 — — 38,651 
Cumulative effect of adoption of new accounting standard

 
 (17,862) (17,862)
Net loss

 
 (109,034) (109,034)
Balances at December 31, 2018141,067
894,755
 (113,613) (569,030) 212,112
Net incomeNet income— — 371,171 371,171 
Balances at December 31, 2021Balances at December 31, 2021156,474 $1,008,872 $(113,613)$(279,345)$615,914 
Common stock issued under employee benefit plans, net of shares withheld for tax5,751
5,553
 
 
 5,553
Common stock issued under employee benefit plans, net of shares withheld for tax4,381 4,681 — — 4,681 
Taxes paid related to net share settlements
(6,618) 
 
 (6,618)Taxes paid related to net share settlements— (13,410)— — (13,410)
Stock-based compensation expense (Note 6)
37,185
 
 
 37,185
Stock-based compensation expense (Note 6)— 38,991 — — 38,991 
Cumulative effect of adoption of new accounting standard (Note 1)

 
 (61) (61)
Net loss

 
 (14,642) (14,642)
Balances at December 31, 2019146,818
$930,875
 $(113,613) $(583,733) $233,529
Repurchase of outstanding common stockRepurchase of outstanding common stock(5,967)(1)(39,618)— (39,619)
Cumulative effect of adoption of new accounting standardCumulative effect of adoption of new accounting standard— (78,230)— 54,385 (23,845)
Net incomeNet income— — — 28,847 28,847 
Balances at December 31, 2022Balances at December 31, 2022154,888 $960,903 $(153,231)$(196,113)$611,559 
The accompanying notes are an integral part of these consolidated financial statements.
67


GoPro, Inc.
Consolidated Statements of Cash Flows

Year ended December 31,
(in thousands)202220212020
Operating activities:
Net income (loss)$28,847 $371,171 $(66,783)
Adjustments to reconcile net income (loss) to net cash provided by operating activities:
Depreciation and amortization8,570 10,962 19,065 
Non-cash operating lease cost5,501 4,240 6,565 
Stock-based compensation38,991 38,650 29,963 
Deferred income taxes2,710 (273,541)(50)
Non-cash restructuring charges228 (99)5,242 
Impairment of right-of-use assets— — 12,460 
Non-cash interest expense— 14,208 10,366 
Loss on extinguishment of debt— — 5,389 
Other1,022 2,243 1,072 
Changes in operating assets and liabilities:
Accounts receivable, net37,829 (8,142)93,084 
Inventory(40,722)11,505 46,322 
Prepaid expenses and other assets7,922 (17,513)6,392 
Accounts payable and other liabilities(97,112)56,262 (87,501)
Deferred revenue11,961 19,207 12,196 
Net cash provided by operating activities5,747 229,153 93,782 
Investing activities:
Purchases of property and equipment, net(3,447)(5,545)(4,881)
Purchases of marketable securities(165,590)(146,515)— 
Maturities of marketable securities160,649 8,341 14,830 
Asset acquisition— — (438)
Net cash provided by (used in) investing activities(8,388)(143,719)9,511 
Financing activities:
Proceeds from issuance of common stock4,760 7,490 5,435 
Taxes paid related to net share settlement of equity awards(13,410)(17,379)(6,207)
Proceeds from issuance of 2025 convertible senior notes— — 143,750 
Payment of debt issuance costs— — (4,752)
Repurchase of outstanding common stock(39,619)— — 
Purchase of Capped Calls related to 2025 convertible senior notes— — (10,249)
Payments for 2022 convertible senior notes partial repurchase— — (56,000)
Proceeds from borrowings— — 30,000 
Repayment of debt(125,000)— (30,000)
Net cash provided by (used in) financing activities(173,269)(9,889)71,977 
Effect of exchange rate changes on cash, cash equivalents and restricted cash(1,442)(2,112)2,083 
Net change in cash, cash equivalents and restricted cash(177,352)73,433 177,353 
 Year ended December 31,
(in thousands)2019 2018 2017
Operating activities:     
Net loss$(14,642) $(109,034) $(182,873)
Adjustments to reconcile net loss to net cash used in operating activities:     
Depreciation and amortization26,268
 35,063
 41,478
Non-cash operating lease cost6,990
 
 
Stock-based compensation37,188
 40,887
 51,255
Deferred income taxes(32) (389) (2,527)
Non-cash restructuring charges(199) 6,282
 7,315
Non-cash interest expense8,987
 8,112
 5,345
Gain on sale and license of intellectual property
 (5,000) 
Other(1,182) 1,696
 4,094
Changes in operating assets and liabilities:     
Accounts receivable, net(71,269) (16,460) 52,278
Inventory(27,778) 34,093
 16,641
Prepaid expenses and other assets7,486
 35,390
 9,303
Accounts payable and other liabilities3,210
 (70,400) (44,411)
Deferred revenue529
 (2,674) 5,249
Net cash used in operating activities(24,444) (42,434) (36,853)
      
Investing activities:     
Purchases of property and equipment, net(8,348) (11,004) (24,061)
Purchases of marketable securities(43,636) (57,731) (52,318)
Maturities of marketable securities56,888
 57,500
 21,659
Sale of marketable securities17,867
 
 11,623
Proceeds from the sale and license of intellectual property
 5,000
 
Net cash provided by (used in) investing activities22,771
 (6,235) (43,097)
      
Financing activities:     
Proceeds from issuance of common stock5,574
 5,169
 9,751
Taxes paid related to net share settlement of equity awards(6,618) (6,650) (12,118)
Proceeds from issuance of convertible senior notes
 
 175,000
Prepayment of forward stock repurchase transaction
 
 (78,000)
Payment of deferred acquisition-related consideration
 
 (75)
Payment of debt issuance costs
 
 (5,964)
Proceeds from borrowings20,000
 
 
Repayment of borrowings(20,000) 
 
Net cash provided by (used in) financing activities(1,044) (1,481) 88,594
Effect of exchange rate changes on cash and cash equivalents923
 (259) 1,746
Net change in cash and cash equivalents(1,794) (50,409) 10,390
Cash and cash equivalents at beginning of period152,095
 202,504
 192,114
Cash and cash equivalents at end of period$150,301
 $152,095
 $202,504
      
Supplementary cash flow disclosure:     
68



Cash paid for interest$6,179
 $6,125
 $3,114
Cash paid (refunded) for income taxes, net$176
 $(32,090) $8,370
Non-cash investing and financing activities:     
Purchases of property and equipment included in accounts payable and accrued liabilities$316
 $223
 $5,785

Cash, cash equivalents and restricted cash at beginning of period401,087 327,654 150,301 
Cash, cash equivalents and restricted cash at end of period$223,735 $401,087 $327,654 
Supplementary cash flow disclosure:
Cash paid for interest$4,258 $6,127 $6,717 
Cash paid for income taxes, net$2,100 $810 $2,237 
Non-cash investing and financing activities:
Purchases of property and equipment included in accounts payable and accrued liabilities$215 $587 $1,030 
The accompanying notes are an integral part of these consolidated financial statements.
69


GoPro, Inc.
Notes to Consolidated Financial Statements


1. Summary of business and significant accounting policies
GoPro, Inc. and its subsidiaries (GoPro or the Company) helps its consumersmake it easy for the world to capture and share their experiencesitself in immersive and exciting ways.ways, helping people get the most out of their photos and videos. The Company is committed to developing solutions that create an easy, seamless experience for consumers to capture, create, manage and share engaging personal content. To date, the Company’s cameras, mountable and wearable accessories, and subscription servicesand service have generated substantially all of its revenue. The Company sells its products globally on its website, and through retailers distributors and on gopro.com.wholesale distributors. The Company’s global corporate headquarters are located in San Mateo, California.
Basis of presentation. The accompanying consolidated financial statements have been prepared in accordance with United States generally accepted accounting principles (GAAP) for financial information set forth in the Accounting Standards Codification (ASC), as published by the Financial Accounting Standards Board (FASB), and with the applicable rules and regulations of the Securities and Exchange Commission (SEC). The Company’s fiscal year ends on December 31, and its fiscal quarters end on March 31, June 30 and September 30.
The Company’s operating results, financial position and cash flows for fiscal years 2021 and 2020 were negatively impacted by the COVID-19 pandemic. As the global impact of the pandemic continued to evolve in 2021, the Company utilized its direct-to-consumer sales channel strategy through GoPro.com to maximize its reach to customers. This action, along with a reduction in on-going operating expenses, helped accelerate the Company’s ability to consistently achieve profitability in 2021. The Company’s operating results for the full year of 2022 were negatively impacted when compared to 2021 by a stronger U.S. dollar as well as inflationary pressure on operating costs such as wages and component price increases.
The consolidated financial statements reflect all adjustments, which are normal and recurring in nature, that management believes are necessary for the fair statement of the Company's financial statements, but are not necessarily indicative of the results expected for any other future period.
In August 2020, the FASB issued ASU 2020-06, Debt - Debt with Conversion and Other Options (Subtopic 470- 20) and Derivatives and Hedging - Contracts in Entity’s Own Equity (Subtopic 815-40): Accounting for Convertible Instruments and Contracts in an Entity’s Own Equity (ASU 2020-06), which simplifies the accounting for certain financial instruments with characteristics of liabilities and equity. This accounting standard update, which was adopted effective January 1, 2022, had a significant impact on the ongoing accounting of the 2022 and 2025 Convertible Senior Notes. Due to the adoption of this accounting standard update under the modified retrospective method, prior periods were not restated. Refer to the Recent Accounting Standards section below for additional details on the adoption of this accounting standard update.
Principles of consolidation. These consolidated financial statements include all the accounts of the Company and its wholly owned subsidiaries. All intercompany balances and transactions have been eliminated in consolidation.
Use of estimates. The preparation of consolidated financial statements in accordance with GAAP requires management to make estimates and assumptions that affect the amounts reported and disclosed in the Company’s consolidated financial statements and accompanying notes. Significant estimates and assumptions made by management include those related to revenue recognition and the allocation of the transaction price (including sales incentives, sales returns and implied post contract support), stock-based compensation, inventory valuation, product warranty liabilities, the valuation, impairment and useful lives of long-lived assets (property and equipment, operating leases,lease right-of-use assets, intangible assets and goodwill), fair value of convertible senior notes, and income taxes. The Company bases its estimates and assumptions on historical experience and on various other factors that it believes to be reasonable under the circumstances, including but not limited to the potential impacts arising from the COVID-19 pandemic, the results of which form the basis for making judgments about the carrying values of assets and liabilities that are not readily apparent from other sources. ActualThe extent and continued impact of COVID-19 has been taken into account by management in making the significant assumptions and estimates related to the above; however, if the duration and spread of the outbreak, the impact on the Company’s customers, and the effect on the Company’s contract manufacturers, vendors and supply chains is different from
70


GoPro, Inc.
Notes to Consolidated Financial Statements
the Company’s estimates and assumptions, then actual results could differ materially from management’s estimates.materially. To the extent there are material differences between the estimates and the actual results, future results of operations could be affected.
Comprehensive income (loss). For all periods presented, comprehensive income (loss) approximated net income (loss). Therefore, the consolidated statementsConsolidated Statements of comprehensive income (loss)Comprehensive Income (Loss) have been omitted.
Prior period reclassifications. Reclassifications of certain prior period amounts in the consolidated financial statements, including a refinement in methodology for revenue by geography, have been made to conform to the current period presentation.
Cash equivalents and marketable securities. Cash equivalents primarily consist of investments in money market funds with maturities of three months or less from the date of purchase. Marketable securities consist of commercial paper, U.S. treasurygovernment securities and corporate debt securities, and are classified as available-for-sale securities. The Company views these securities as available to support current operations and has classified all available-for-sale securities as current assets. Available-for-sale securities are carried at fair value with unrealized gains and losses, if any, included in stockholders’ equity. Unrealized gains and losses are charged against other income (expense), net, for declines in fair value below the cost of an individual investment that is deemed to be other than temporary. The Company has not identified any marketable securities as other-than-temporarily impaired for the periods presented. The cost of securities sold is based upon a specific identification method.
Restricted cash.The Company had no restricted cash as of December 31, 2022 and 2021.
Accounts receivable and allowance for doubtful accounts.receivable. Accounts receivable are stated at invoice value less estimated allowances for doubtful accounts. Allowances are recorded based on the Company’s assessment of various factors, such as: historical experience, credit quality of its customers, age of the accounts receivable balances, geographic related risks, economic conditions and other factors that may affect a customer’s ability to pay. The allowance for doubtful accounts as of December 31, 20192022 and 20182021 was $0.8$0.4 million and $0.5$0.7 million, respectively.
Inventory. Inventory consists of finished goods and component parts, which are purchased directly from contract manufacturers or from suppliers. Inventory is stated at the lower of cost or net realizable value on a first-in, first-out basis. The Company writes down its inventory for estimated obsolescence or excess inventory equal to the difference between the cost of inventory and estimated market value plus the estimated cost to sell. The

GoPro, Inc.
Notes to Consolidated Financial Statements

Company’s assessment of market value is based upon assumptions around market conditions and estimated future demand for its products within a specified time horizon, generally 12 months.months, product life cycle status, product development plans and current sales levels. Adjustments to reduce inventory to net realizable value are recognized in cost of revenue.
Point of purchase (POP) displays. The Company provides retailers with POP displays, generally free of charge, in order to facilitate the marketing of the Company’s products within retail stores. The POP displays contain a display that broadcasts video images taken by GoPro cameras along with product placement available for cameras and accessories. POP display costs are capitalized as long-term assets and charged to sales and marketing expense over the expected period of benefit, which generally ranges from 24 to 36 months. Cash outflows and amortization related to POP displays are classified as operating activities in the consolidated statementConsolidated Statement of cash flows. Amortization was $7.5 million, $13.5 million and $19.2 million in 2019, 2018 and 2017, respectively.Cash Flows.
Property and equipment, net. Property and equipment are stated at cost and are depreciated using the straight-line method over the estimated useful life of the assets, ranging from one to nine years. Leasehold improvements are amortized over the shorter of the lease term or their expected useful life. Property and equipment pending installation, configuration or qualification are classified as construction in progress. Costs of maintenance and repairs that do not improve or extend the lives of the respective assets are expensed as incurred.
71


GoPro, Inc.
Notes to Consolidated Financial Statements
Fair value measurements. Fair value is defined as the price that would be received to sell an asset or paid to transfer a liability in an orderly transaction between market participants at the reporting date. The Company estimates and categorizes the fair value of its financial assets by applying the following hierarchy:
Level 1Valuations based on quoted prices in active markets for identical assets or liabilities that the Company has the ability to directly access.
Level 2Valuations based on quoted prices for similar assets or liabilities; valuations for interest-bearing securities based on non-daily quoted prices in active markets; quoted prices in markets that are not active; or other inputs that are observable or can be corroborated by observable data for substantially the full term of the assets or liabilities.
Level 3Valuations based on inputs that are supported by little or no market activity and that are significant to the fair value of the assets or liabilities.
A financial instrument’s level within the fair value hierarchy is based on the lowest level of any input that is significant to the fair value measurement. The fair value of Level 2 financial instruments is obtained from an independent pricing service, which may use quoted market prices for identical or comparable instruments or model driven valuations using observable market data or inputs corroborated by observable market data.
Leases. The Company leases its office space and facilities under cancelable and non-cancelable operating leases. Beginning January 1, 2019, operatingOperating leases are presented as operating lease right-of-use (ROU) assets, short-term operating lease liabilities and long-term operating lease liabilities on the Company’s consolidated balance sheets.Consolidated Balance Sheets. ROU assets represent the Company’s right to control the use of an underlying asset for the lease term and lease liabilities represent the Company’s obligation to make lease payments arising from the lease.
Operating lease ROU assets and liabilities are recognized at the lease commencement date based on the present value of future lease payments. The Company determines its incremental borrowing rate based on the approximate rate at which the Company would borrow, on a secured basis, to calculate the present value of future lease payments. Lease expenses are recognized on a straight-line basis over the lease term. Certain leases include an option to renew with terms that can extend the lease term from one to five years. The exercise of a lease renewal option is at the Company’s sole discretion and is included in the lease term when the Company is reasonably certain it will exercise the option.
Prior to January 1, 2019, the Company recognized leases under ASC 840, Leases, which had the following differences from the current lease standard, ASC 842, Leases:
Operating leases were previously not recorded on the Company’s consolidated balance sheets.

GoPro, Inc.
Notes to Consolidated Financial Statements

The Company calculated a liability for future costs to be incurred under a lease for its remaining term without economic benefit to the Company upon determination of a cease-use date. The fair value of the liability was determined based on remaining lease payments, estimated sublease income and the effects of any prepaid or deferred items recognized under the lease.
Goodwill and otheracquired intangible assets. Goodwill represents the excess of the purchase price over the fair value of the net assets acquired in a business combination. Acquired intangible assets other than goodwill are amortized over their useful lives unless the lives are determined to be indefinite. For intangible assets acquired in a business combination, the determination of the estimated fair values of the assets received involves significant judgments and estimates. These judgments can include, but are usednot limited to, establish their recorded values.the cash flows that an asset is expected to generate in the future, technology obsolescence, and the appropriated weighted-average cost of capital. Valuation approaches consistent with the market approach, income approach and/or cost approach are used to measure fair value.
Impairment of goodwill and long-lived assets. The Company performs an annual assessment of its goodwill during the fourth quarter of each calendar year or more frequently if indicators of potential impairment exist, such as an adverse change in business climate or a decline in the overall industry demand, that would indicate it is more likely than not that the fair value of its single reporting unit is less than its carrying value. There was no impairment of goodwill recorded for any periods presented. For the Company’s annual impairment testing in 2019,2022, the Company did not identify any indicators of potential impairment of its single reporting unit. Other indefinite-lived intangible assets are assessed for impairment at least annually. If their carrying value exceeds the estimated fair value, the difference is recorded as an impairment.
Long-lived assets, such as property and equipment, and intangible assets subject to amortization and right-of-use assets, are reviewed for impairment whenever events or changes in circumstances indicate that the carrying amount of an asset group may not be recoverable. Recoverability of assets to be held and used is measured by comparing the carrying amount to the estimated future undiscounted cash flows expected to be generated by the asset group. If it is determined that an asset group is not recoverable, an impairment charge is recognized for the amount by which the carrying amount of the asset group exceeds its fair value. There were no material impairmentsThe Company recorded a $12.5 million right-of-use asset impairment in 2020 primarily related to its headquarter campus as described further in Note 11 Restructuring charges. The Company used the following significant assumptions to determine the
72


GoPro, Inc.
Notes to Consolidated Financial Statements
impairment charge: future sublease rental rates, future sublease market conditions and a discount rate based on the weighted-average cost of long-lived assets forcapital. The Company did not record any period presented.impairment charges in 2022 or 2021.
Warranty. The Company records a liability for estimated product warranty costs at the time product revenue is recognized. The Company’s standard warranty obligation to its end-users generally provides a 12-month warranty coverage on all of its products except in the European Union where the Company provides a 2-year24-month warranty. The Company also offers extended warranty programs for a fee. The Company’s estimate of costs to service its warranty obligations is based on its historical experience of repair and replacement of the associated products and expectations of future conditions. The warranty obligation is affected by product failure rates and the related use of materials, labor costs and freight incurred in correcting any product failure.
Convertible Senior Notes. In April 2017, the Company issued $175.0 million aggregate principal amount of 3.50% Convertible Senior Notes due April 15, 2022 (2022 Notes). In November 2020, the Company issued $143.8 million aggregate principal amount of 1.25% Convertible Senior Notes due November 15, 2025 (2025 Notes). Concurrently with the issuance of the 2025 Notes, the Company used a portion of the net proceeds to repurchase part of the 2022 Notes. The Company repaid the remaining principal amount of $125.0 million of the 2022 Notes and $2.2 million in interest on the 2022 Notes at maturity on April 15, 2022. See Note 4 Financing arrangements for additional details.
The Company accounts for its 2022 Notes and 2025 Notes in accordance with ASC 470-20, Debt with Conversion and Other Options. The Company’s 2022 Notes and 2025 Notes have a net settlement feature and may be settled wholly or partially in cash upon conversion. Therefore, the Company calculates the potential dilutive effect of its 2022 Notes and 2025 Notes under the if-converted method. The Company classifies its 2022 Notes and 2025 Notes as debt. Debt issuance costs are also classified as debt and amortized as interest expense.
Revenue recognition. The Company derives substantially all of its revenue from the sale of cameras, mounts, accessories, subscription and accessories, the relatedservice, and implied post contract support to customers, and subscription services.customers. The Company recognizestransaction price recognized as revenue when control of the promised goods or services is transferred to customers, in an amount that reflectsrepresents the consideration the Company expects to be entitled to in exchange for those goods or services. The transaction price the Company expects to be entitled toand is primarily comprised of product revenue, net of returns and variable consideration, includingwhich includes sales incentives provided to customers. For most
The Company’s camera sales contain multiple performance obligations that can include the following four separate obligations: a) a camera hardware component (which may be bundled with hardware accessories) and the embedded firmware essential to the functionality of the camera component delivered at the time of sale, b) a subscription and service, c) the implied right for the customer to receive post contract support after the initial sale (PCS), and d) the implicit right to the Company’s downloadable free apps and software solutions. The Company’s PCS includes the right to receive, on a when and if available basis, future unspecified firmware upgrades and features as well as bug fixes, and email, chat and telephone support.
The Company recognizes revenue from its sales arrangements when control of the promised goods or services are transferred to its customers, in an amount that reflects the amount of consideration expected to be received in exchange for the transferred goods or services. For the sale of hardware products, including related firmware and free software solutions, revenue is recognized when transfer of control occurs at a point in time, which generally is at the time products are deliveredthe hardware product is shipped and when collection is considered probable. For the Company’s subscription services, revenue is recognized on a ratable basis over the subscription term, with payments received in advance of services being rendered recorded in deferred revenue. For customers who purchase products directly from gopro.com,GoPro.com, the Company retains a portion of the risk of loss on these sales during transit, which are accounted for as fulfillment costs. For PCS, revenue is recognized ratably over 24 months, which represents the estimated period PCS is expected to be provided based on historical experience.
The Company’s subscription and service revenue is primarily from the sale of the GoPro subscription and Quik subscription sold on GoPro.com and the Quik mobile app, and is recognized ratably over the subscription term, with any payments received in advance of services rendered recorded as deferred revenue. The Company offers the GoPro subscription which offers a range of services, including unlimited cloud storage supporting source video and photo quality, camera replacement and damage protection, access to a high-quality live streaming service on GoPro.com as well as discounts on GoPro gear, mounts and accessories. The Company also offers the Quik subscription that provides sales commissionsaccess to internala suite of simple single-clip and external sales representatives which are earned inmulti-clip editing tools.
For the period in whichCompany’s camera sale arrangements with multiple performance obligations, revenue is recognized. As a result,allocated to each performance obligation based on its relative standalone selling price. Standalone selling prices are based on
73


GoPro, Inc.
Notes to Consolidated Financial Statements
observable prices at which the Company expensesseparately sells its products, subscription and service. If a standalone selling price is not directly observable, then the Company estimates the standalone selling prices considering market conditions and entity-specific factors. For example, the standalone selling price for PCS is determined based on a cost-plus approach, which incorporates the level of support provided to customers, estimated costs to provide such support, and the amount of time and costs as incurred under Accounting Standards Update (ASU) 2014-19 Revenue from Contracts with Customers, which was adopted on January 1, 2018. Upon adoption,that are allocated to efforts to develop the Company’s accumulated deficit increased by $2.9 million, of which, $4.9 million related to certain estimated sales incentives which would have been recognized at the time product was shipped in the prior period, partially offset by $2.0 million related to sales from gopro.com that had been shipped but not delivered as of December 31, 2017.undelivered elements.
The Company'sCompany’s standard terms and conditions of sale for non-web basednon-web-based sales do not allow for product returns other than under warranty. However, the Company grants limited rights of return, primarily to certain large

GoPro, Inc.
Notes to Consolidated Financial Statements

retailers. The Company reduces revenue and cost of sales for the estimated returns based on analyses of historical return trends by customer class and other factors. An estimated return liability along with a right to recover assets are recorded for future product returns. Return trends are influenced by product life cycles, new product introductions, market acceptance of products, product sell-through, the type of customer, seasonality and other factors. Return rates may fluctuate over time, but are sufficiently predictable to allow the Company to estimate expected future product returns.
The Company’s cameraCompany provides sales contain multiple performance obligations that generally include the following three separate obligations: a) a hardware component (camera)commissions to internal and the embedded firmware essential to the functionality of the hardware component delivered at the time of sale, b) the implicit right to the Company's downloadable free apps and software solutions, and c) the implied right for the customer to receive support after the initial sale (post contract support or PCS). The Company’s PCS includes the right to receive on a when and if available basis, future unspecified firmware upgrades and features as well as bug fixes, and email and telephone support. The Company allocates a portion of the transaction price to the PCS performance obligation based on a cost-plus methodology. The transaction price is allocated to the remaining performance obligations on a residual value methodology. The Company’s process to allocate the transaction price considers multiple factors that may vary over time depending upon the unique facts and circumstances related to each deliverable, including: the level of support provided to customers, estimated costs to provide the Company’s support, the amount of time and cost that is allocated to the Company’s efforts to develop the undelivered elements and market trendsexternal sales representatives which are earned in the pricing for similar offerings.period in which revenue is recognized. As a result, the Company expenses sales commissions as incurred.
The transaction prices allocated to the delivered hardware, related embedded firmware and free software solutions are recognized as revenue at the time of sale, provided the conditions for recognition of revenue have been met. The transaction price allocated to PCS is deferred and recognized as revenue on a straight-line basis over the estimated term of the support period, which is estimated to be 15 months based on historical experience. Deferred revenue as of December 31, 20192022 and 2018 also included immaterial2021, includes amounts related to the Company’s GoPro Caresubscription and GoPro Plus fee-based service offerings.PCS. The Company’s short-term and long-term deferred revenue balances totaled $16.6$60.4 million and $16.1$48.5 million as of December 31, 20192022 and 2018, respectively, and the Company recognized $15.0 million and $17.3 million of related revenue during2021, respectively. During the year ended December 31, 2019 and 2018, respectively.
Prior to January 1, 2018,2022, the Company recognized $43.1 million of revenue under Accounting Standards Codification (ASC) 605, Revenue Recognition. ASC 605 is materially similar to ASC 606, Revenue from Contracts with Customers, withthat was included in the following differences:
Thedeferred revenue balance as of December 31, 2021. During the year ended December 31, 2021, the Company recognized $27.6 million of revenue when persuasive evidence of an arrangement existed, delivery had occurred, the sales pricethat was fixed and determinable and collectability was reasonably assured.
The Company allocated the transaction price based on its best estimate of the selling price (BESP). The Company’s process for determining BESP was materially the same as its’ current allocation of the transaction price to each performance obligations.
Sales incentives were recorded as a reduction to revenueincluded in the period the incentives were offered to customers ore the relateddeferred revenue was recognized, whichever was later.
Additionally, the Company allocated the transaction price based on its best estimatebalance as of the selling price (BESP). The Company’s process for determining BESP was materially the same as its’ current allocation of the transaction price to each performance obligation. Lastly, sales incentives were recorded as a reduction to revenue in the period the incentives were offered to customers or the related revenue was recognized, whichever was later.December 31, 2020.
Sales incentives. The Company offers sales incentives through various programs, including cooperative advertising, price protection, marketing development funds and other incentives. Sales incentives are considered to be variable consideration, which the Company estimates and records as a reduction to revenue at the date of sale. The Company estimates sales incentives based on historical experience, product sell-through and other factors.
Shipping costs. Amounts billed to customers for shipping and handling are classified as revenue, and the Company’s related shipping and handling costs incurred are classified as cost of revenue.

GoPro, Inc.
Notes to Consolidated Financial Statements

Sales taxes. Sales taxes collected from customers and remitted to respective governmental authorities are recorded as liabilities and are not included in revenue.
Advertising costs. Advertising costs consist of costs associated with print, television and e-commerce media advertisements and are expensed as incurred. The Company incurs promotional expenses resulting from payments under event, resort and athlete sponsorship contracts. These sponsorship arrangements are considered to be executory contracts and, as such, the costs are expensed as performance under the contract is received. The costs associated with the preparation of sponsorship activities, including the supply of GoPro products, media team support, and activation fees are expensed as incurred. Prepayments made under sponsorship agreements are included in prepaid expenses or other long-term assets depending on the period to which the prepayment applies. Advertising costs were $67.3$40.8 million, $73.0$35.8 million and $61.3$34.1 million in 2019, 20182022, 2021 and 2017,2020, respectively.
Stock-based compensation. Stock-based awards granted to qualified employees, non-employee directors and consultants are measured at fair value and recognized as an expense. The Company primarily issues restricted stock units and accounts for forfeitures as they occur. For service-based awards, stock-based compensation is recognized on a straight-line basis over the requisite service period. For performance and market-based awards which also require a service period, the Company uses graded vesting over the longer of the derived service period or when the performance or market condition is satisfied.
Foreign currency. The U.S. dollar is the functional currency of the Company’s foreign subsidiaries. The Company remeasures monetary assets or liabilities denominated in currencies other than the U.S. dollar using exchange rates prevailing on the balance sheet date, and non-monetary assets and liabilities at historical rates.
74


GoPro, Inc.
Notes to Consolidated Financial Statements
Foreign currency remeasurement and transaction gains and losses are included in other income (expense), net and have not been material for any periods presented.
Income taxes. The Company utilizes the asset and liability method for computing its income tax provision, under which, deferred tax assets and liabilities are recognized for the expected future consequences of temporary differences between the financial reporting and tax bases of assets and liabilities using enacted tax rates. Management makes estimates, assumptions and judgments to determine the Company’s provision for income taxes, deferred tax assets and liabilities, and any valuation allowance recorded against deferred tax assets. The Company assesses the likelihood that its deferred tax assets will be recovered from future taxable income in each tax jurisdiction and, to the extent the Company believes recovery is not likely, establishes a valuation allowance. On January 1, 2018, the Company adopted ASU 2016-16 Income Taxes - Intra-Entity Transfers of Assets Other Than Inventory which required the Company to recognize the income tax consequence of intra-entity asset transfers when transfers occur. Upon adoption, the net impact to equity was an increase in the accumulated deficit of $15.0 million. Prior to January 1, 2018, the Company recognized the income tax consequence of intra-entity asset transfers when the asset was sold to an outside party or otherwise recovered through use.
The Company recognizes the tax benefit from an uncertain tax position only if it is more likely than not the tax position will be sustained on examination by the taxing authorities, based on the technical merits of the position. The tax benefits recognized from such positions are then measured based on the largest benefit that has a greater than 50% likelihood of being realized upon settlement. Interest and penalties related to unrecognized tax benefits are recognized within income tax expense.
Segment information. The Company operates as one operating segment as it only reports financial information on an aggregate and consolidated basis to its Chief Executive Officer, who is the Company’s chief operating decision maker.
75


GoPro, Inc.
Notes to Consolidated Financial Statements

Recent accounting standards
StandardDescriptionCompany’s date of adoptionEffect on the consolidated financial statements or other significant matters
Standards that were adopted
Leases
ASU No.
2016-02,
2018-10,
2018-11, 2019-01, (ASC 842)
This standard replaces existing lease guidance for lessees and requires operating leases to be recognized on the balance sheet. Under the new standard, lessees recognize a lease liability for the present value of future lease payments and a corresponding right-to-use asset.

January 1, 2019
The new standard was applied using a modified retrospective approach. Prior periods were not retrospectively adjusted.
The Company completed its analysis of the impact of the standard by reviewing its lease agreements to identify changes resulting from applying the requirements of the new standard. The Company elected to utilize a package of practical expedients, which among other things, allowed the Company to maintain its existing classification of its current leases. The Company also elected the hindsight practical expedient to determine a reasonably certain lease term for existing leases. Additionally, the Company made a policy election to maintain its previous lease accounting for leases with an initial term of 12 months or less. Furthermore, the Company made the policy election to not separate non-lease components from lease components. The Company’s analysis of its lease agreements under the new standard resulted in the recognition of lease liabilities of $88.4 million and lease assets of $60.1 million on its consolidated balance sheet as of January 1, 2019. The new standard did not have a material impact on the Company’s consolidated income statement and consolidated statement of cash flows.

The cumulative effect of the changes made to the Company’s consolidated January 1, 2019 balance sheet for the adoption of ASC 842, Leases were as follows:
(in thousands)
Balance at
December 31, 2018
 Adjustment due to ASC 842 
Balance at
January 1, 2019
Operating lease right-of-use assets$
 $60,111
 $60,111
Property and equipment, net (1)
46,567
 (57) 46,510
Accrued expenses and other current liabilities (2)
135,892
 (4,332) 131,560
Short-term operating lease liabilities
 10,812
 10,812
Long-term operating lease liabilities
 77,545
 77,545
Other long-term liabilities (2)
28,203
 (23,900) 4,303
Accumulated deficit(569,030) (61) (569,091)

(1)
Represents the reclassification of leasehold acquisition costs to operating lease right-of-use assets.
(2)
Represents the reclassification of deferred rent, tenant incentives and accrued cease-use charges to operating lease right-of-use assets.

GoPro, Inc.
Notes to Consolidated Financial Statements

StandardDescriptionExpected date of adoptionEffect on the consolidated financial statements or other significant matters
Standards not yet adopted
Intangible - GoodwillDebt—Debt with Conversion and Other Options (Subtopic 470-20) and Derivatives and Hedging—Contracts in Entity’s Own Equity (Subtopic 815-40)
ASU No. 2017-04 (Topic 350)2020-06

This standard simplifies the accounting for goodwillcertain financial instruments with characteristics of liabilities and removes Step 2 ofequity. ASU 2020-06 (1) simplifies the annual goodwill impairment test. Upon adoption, goodwill impairment will be determined based onaccounting for convertible debt instruments and convertible preferred stock by removing the amountexisting guidance in ASC 470-20, Debt: Debt with Conversion and Other Options, that requires entities to account for beneficial conversion features and cash conversion features in equity, separately from the host convertible debt or preferred stock, (2) revises the scope exception from derivative accounting in ASC 815-40 for freestanding financial instruments and embedded features that are both indexed to the issuer’s own stock and classified in stockholders’ equity, by which a reporting unit’s carrying value exceeds its fair value, notremoving certain criteria required for equity classification, and (3) revises the guidance in ASC 260, Earnings Per Share, to exceedrequire entities to calculate diluted earnings per share (EPS) for convertible instruments by using the carrying amount of goodwill. Early adoption is permitted for interim or annual goodwill impairment tests performed on testing dates after January 1, 2017, and requires use of a prospective transitionif-converted method.
January 1, 2020The Company does not expect that the adoption of Companies are allowed to adopt this standard will have a material impact on its consolidated financial statements and related disclosures.
Financial Instruments - Credit Losses: Measurement of Credit Losses on Financial Instruments
ASU No. 2016-13
(Topic 326)
The standard changes the impairment model for most financial assets and replaces the existing incurred loss model with a current expected credit loss (CECL) model. The standard should be applied onvia either a modified retrospective approach.method of transition or a fully retrospective method of transition. Under the modified retrospective method, entities should apply the guidance to transactions outstanding as of the beginning of the fiscal year in which the amendments are adopted. Transactions that were settled (or expired) during prior reporting periods are unaffected. The cumulative effect of the change should be recognized as an adjustment to the opening balance of retained earnings at the date of adoption.January 1, 20202022The Company’s allowance for doubtful accounts and valuation of available-for-sale securities are subject to this standard.
The Company has finalizedadopted ASU 2020-06 using the modified retrospective transition method. As a result, prior period numbers were not restated.

Upon adoption, the Company recorded a net decrease to opening additional paid-in-capital of $78.2 million, with the impact primarily related to the reclassification of Senior Convertible Notes conversion feature’s fair value from additional paid-in-capital to short-term and long-term debt. Additionally, the Company recorded a decrease to opening accumulated deficit of approximately $47.1 million, with the impact related to the reclassification of the previously amortized debt discount and deferred financing costs. After adoption, the Company saw a reduction in its analysisreported interest expense. In addition, the Company recorded a reversal of adopting this standardU.S. deferred tax liabilities (net) of $7.3 million, resulting in an additional corresponding decrease to opening accumulated deficit. The Company adopted the use of the if-converted method for calculating diluted earnings per share for its Senior Convertible Notes, which 1) resulted in an increase in weighted-average diluted shares outstanding, and concluded2) allowed for the standard will not have a materialadding back of the after-tax impact on its consolidated financial statements and related disclosures.of interest charges for the period to the numerator.

Although there are several other new accounting standards issued or proposed by the FASB, which the Company has adopted or will adopt, as applicable, the Company does not believe any of these accounting pronouncements has had or will have a material impact on its consolidated financial statements.

76


GoPro, Inc.
Notes to Consolidated Financial Statements
2. Fair value measurements
The Company’s assets that are measured at fair value on a recurring basis within the fair value hierarchy are summarized as follows:
December 31, 2019 December 31, 2018December 31, 2022December 31, 2021
(in thousands)Level 1 Level 2 Total Level 1 Level 2 Total(in thousands)Level 1Level 2TotalLevel 1Level 2Total
Cash equivalents (1):
           
Cash equivalents (1):
Money market funds$4,413
 $
 $4,413
 $10,901
 $
 $10,901
Money market funds$138,394 $— $138,394 $183,304 $— $183,304 
Commercial paper
 
 
 7,577
 
 7,577
Total cash equivalents$4,413
 $
 $4,413
 $18,478
 $
 $18,478
Total cash equivalents$138,394 $— $138,394 $183,304 $— $183,304 
Marketable securities:           Marketable securities:
U.S. treasury securities$
 $
 $
 $
 $6,336
 $6,336
Commercial paper
 
 
 20,657
 
 20,657
Commercial paper$— $87,436 $87,436 $— $72,323 $72,323 
Corporate debt securities
 14,847
 14,847
 
 18,424
 18,424
Corporate debt securities— 29,637 29,637 — 41,108 41,108 
Government securitiesGovernment securities— 26,529 26,529 — 24,399 24,399 
Total marketable securities$
 $14,847
 $14,847
 $20,657
 $24,760
 $45,417
Total marketable securities$— $143,602 $143,602 $— $137,830 $137,830 
(1)    Included in cash and cash equivalents in the accompanying Consolidated Balance Sheets. Cash balances were $85.3 million and $217.8 million as of December 31, 2022 and 2021, respectively.
(1)
Included in cash and cash equivalents in the accompanying consolidated balance sheets. Cash balances were $145.9 million and $133.6 million as of December 31, 2019 and 2018, respectively.
Cash equivalents and marketable securities are classified as Level 1 or Level 2 because the Company uses quoted market prices orto determine their fair value. Marketable securities are classified as Level 2 because the Company uses alternative pricing sources and models utilizing market observable inputs to determine their fair value. The contractual maturities of available-for-sale marketable securities as of December 31, 2019 and 20182022 were all less than one year in duration. At December 31, 20192022 and 2018,2021, the Company had no financial assets or liabilities measured at fair value on a recurring basis that were classified as Level 3, which are valued based on inputs supported by little or no market activity.

GoPro, Inc.
Notes to Consolidated Financial Statements

At December 31, 20192022 and December 31, 2018,2021, the amortized cost of the Company’s cash equivalents and marketable securities approximated their fair value and there were no material realized or unrealized gains or losses, either individually or in the aggregate.
In April 2017, the Company issued $175.0 million principal amount of Convertible Senior Notes due 2022 (Notes)(2022 Notes), which were repaid on April 15, 2022. In November 2020, the Company issued $143.8 million principal amount of Convertible Senior Notes due 2025 (2025 Notes) (see Note 4 Financing Arrangements)arrangements). The estimated fair value of the 2022 Notes and 2025 Notes is based on quoted market prices of the Company’s instruments in markets that are not active and are classified as Level 2 within the fair value hierarchy. The Company estimated the fair value of the 2022 Notes and 2025 Notes by evaluating quoted market prices and calculating the upfront cash payment a market participant would require to assume these obligations. The calculated fair value of the 2022 Notes was $132.4 million as of $170.0December 31, 2021, while the calculated fair value of the 2025 Notes was $130.1 million and $189.0 million as of December 31, 2022 and 2021, respectively. The calculated fair value is highly correlated to the Company’s stock price and as a result, significant changes to the Company’s stock price will have a significant impact on the calculated fair value of the 2025 Notes.
For certain other financial assets and liabilities, including accounts receivable, accounts payable and other current assets and liabilities, the carrying amounts approximate their fair value primarily due to the relatively short maturity of these balances.

The Company also measures certain non-financial assets at fair value on a nonrecurring basis, primarily goodwill, intangible assets and operating lease right-of-use assets, in connection with periodic evaluations for potential impairment.

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GoPro, Inc.
Notes to Consolidated Financial Statements
3. Consolidated financial statement details
The following sections and tables providesection provides details of selected balance sheet items.
Inventory
(in thousands)December 31, 2019 December 31, 2018
Components$20,370
 $19,205
Finished goods123,866
 97,253
Total inventory$144,236
 $116,458

(in thousands)December 31, 2022December 31, 2021
Components$38,400 $10,761 
Finished goods88,731 75,648 
Total inventory$127,131 $86,409 
Property and equipment, net
(in thousands)
Useful life
(in years)
 December 31, 2019 December 31, 2018
Leasehold improvements1–9 $50,736
 $66,198
Production, engineering and other equipment1-4 45,649
 43,019
Tooling1–2 19,216
 17,808
Computers and software2 21,719
 20,865
Furniture and office equipment3 10,846
 14,969
Tradeshow equipment and other2–5 7,009
 7,009
Construction in progress  45
 80
Gross property and equipment  155,220
 169,948
Less: Accumulated depreciation and amortization  (118,681) (123,381)
Property and equipment, net  $36,539
 $46,567

(in thousands)Useful life
(in years)
December 31, 2022December 31, 2021
Leasehold improvements1–9$32,472 $33,764 
Production, engineering and other equipment446,475 45,641 
Tooling1–29,033 13,537 
Computers and software217,258 20,771 
Furniture and office equipment34,879 5,614 
Tradeshow equipment and other2–51,664 1,970 
Construction in progress59 480 
Gross property and equipment111,840 121,777 
Less: Accumulated depreciation and amortization(98,513)(102,774)
Property and equipment, net$13,327 $19,003 
Depreciation expense was $18.5$8.5 million,, $23.6 $9.8 million and $32.4$14.5 million in 2019, 20182022, 2021, and 2017,2020, respectively. In 2017,2022 and 2020, the Company recorded accelerated depreciation charges in connection with its plans to vacate certain manufacturing and leased office facilities as disclosed in Note 11 Restructuring charges.charges.
Other long-term assets
(in thousands)December 31, 2022December 31, 2021
Long-term deferred tax assets$279,045 $274,430 
Deposits and other8,435 8,238 
Point of purchase (POP) displays1,798 2,509 
Intangible assets, net15 62 
Other long-term assets$289,293 $285,239 
Intangible assets are comprised of purchased technology, which have a useful life between 20-72 months, and an indefinite life asset. Amortization expense was $0.1 million, $1.2 million and $4.6 million in 2022, 2021 and 2020 respectively. As of December 31, 2022, all of the Company’s purchased technology intangible assets were fully amortized.
Amortization expense for POP displays was $2.1 million, $2.8 million and $4.2 million in 2022, 2021 and 2020, respectively.
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GoPro, Inc.
Notes to Consolidated Financial Statements

Intangible assets
 
Useful life
(in months)
 December 31, 2019
(in thousands)  Gross carrying value Accumulated amortization Net carrying value
Purchased technology20-72 $50,501
 $(45,269) $5,232
Domain name  15
 
 15
Total intangible assets  $50,516
 $(45,269) $5,247

 
Useful life
(in months)
 December 31, 2018
(in thousands)  Gross carrying value Accumulated amortization Net carrying value
Purchased technology20-72 $50,501
 $(37,451) $13,050
Domain name  15
 
 15
Total intangible assets  $50,516
 $(37,451) $13,065

Amortization expense was $7.8 million, $11.4 million and $9.0 millionin 2019, 2018 and 2017, respectively. At December 31, 2019, expected amortization expense of intangible assets with definite lives for future periods was as follows:
(in thousands)Total
Year ending December 31, 
2020$4,363
2021869
 $5,232

Other long-term assets
(in thousands)December 31, 2019 December 31, 2018
Point of purchase (POP) displays$7,595
 $9,130
Long-term deferred tax assets864
 945
Deposits and other7,002
 8,120
Other long-term assets$15,461
 $18,195


GoPro, Inc.
Notes to Consolidated Financial Statements

Accrued expenses and other current liabilities
(in thousands)December 31, 2022December 31, 2021
Accrued sales incentives$41,662 $34,117 
Accrued liabilities(1)
35,853 34,989 
Employee related liabilities11,261 19,024 
Warranty liability7,825 8,268 
Return liability6,002 9,263 
Customer deposits3,428 2,760 
Purchase order commitments782 1,369 
Inventory received233 7,169 
Other11,831 11,613 
Accrued expenses and other current liabilities$118,877 $128,572 
(in thousands)December 31, 2019 December 31, 2018
Accrued payables (1)
$42,153
 $34,696
Accrued sales incentives39,120
 40,918
Employee related liabilities (1)
20,494
 19,775
Return liability14,854
 13,100
Warranty liability9,899
 9,604
Inventory received5,737
 5,061
Customer deposits2,063
 3,105
Purchase order commitments1,710
 2,015
Income taxes payable1,166
 1,948
Other4,594
 5,670
Accrued expenses and other current liabilities$141,790
 $135,892

(1)    
(1)
See Note 11 Restructuring charges for amounts associated with restructuring liabilities.
Product warranty
Year ended December 31,Year ended December 31,
(in thousands)2019 2018 2017(in thousands)202220212020
Beginning balance$10,971
 $10,373
 $11,945
Beginning balance$8,842 $8,523 $11,398 
Charged to cost of revenue16,933
 24,725
 20,139
Charged to cost of revenue18,573 16,641 12,690 
Settlement of warranty claims(16,506) (24,127) (21,711)Settlement of warranty claims(19,096)(16,322)(15,565)
Warranty liability$11,398
 $10,971
 $10,373
Warranty liability$8,319 $8,842 $8,523 
At December 31, 20192022 and 2018, $9.92021, $7.8 million and $9.6$8.3 million, respectively, of the warranty liability was recorded as a component of accrued expenses and other current liabilities, respectively, and $1.5$0.5 million and $1.4$0.6 million, respectively, was recorded as a component of other long-term liabilities, respectively.liabilities.


4. Financing Arrangementsarrangements
2021 Credit Facility
In March 2016,January 2021, the Company entered into a Credit Agreement (Credit(2021 Credit Agreement) with certain banks which provides for a secured revolving credit facility (Credit(2021 Credit Facility) under which the Company may borrow up to an aggregate amount of $250.0$50.0 million. The Company and its lenders may increase the total commitments under the Credit Facility to up to an aggregate amount of $300.0 million, subject to certain conditions. The2021 Credit Facility will terminate and any outstanding borrowings become due and payable on the earlier of (i) January 2024 and (ii) unless the Company has cash in a specified deposit account in an amount equal to or greater than the amount required to repay the Company’s convertible notes due April 2022, 91 days prior to the maturity date of such convertible notes. Concurrently with the execution of the 2021 Credit Agreement in January 2021, the Company terminated its previous 2016 Credit Agreement, which would otherwise have matured in March 2021.
The amount that may be borrowed under the 2021 Credit Facility is determined at periodic intervals and isAgreement may be based uponon a customary borrowing base calculation if the Company’s inventoryAsset Coverage Ratio is at any time less than 1.50. The Asset Coverage Ratio is defined as the ratio of (i) the sum of (a) the Company’s cash and cash equivalents in the United States plus specified percentages of other qualified debt investments (Qualified Cash) plus (b) specified percentages of the net book values of the Company’s accounts receivable balances. Borrowedand certain inventory to (ii) $50.0 million.
At the Company’s option, borrowed funds accrue interest based on an annualat either (i) a floating rate of (a) London Interbank Offered Rate (LIBOR) or (b)per annum equal to the administrative agent’s base rate plus an applicablea margin of betweenfrom 0.50% to 1.00% depending on the Company’s Asset Coverage Ratio or (ii) a per annum rate equal to the rate at which dollar deposits are offered in the London interbank market plus a margin of from 1.50% andto 2.00% for LIBOR rate loans, and between 0.50% and 1.00% for base rate loans.depending on the Company’s Asset Coverage Ratio. The Company is required to pay a commitment fee on the unused portion of the 2021 Credit Facility of 0.25% or 0.375% to 0.50% per annum, based on the level of utilization of the Credit Facility. Amounts owed under the Credit Agreement and related credit documents are guaranteed by GoPro, Inc. and its material subsidiaries. GoPro, Inc. and its Netherlands subsidiary have also granted security interests in substantially all of their assets to collateralize this obligation.
The Credit Agreement contains customary covenants, such as financial statement reporting requirements and limiting the ability of the Company and its subsidiaries to pay dividends or incur debt, create liens and encumbrances, make investments, and redeem or repurchase stock. The Company is required to maintain a
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GoPro, Inc.
Notes to Consolidated Financial Statements

level of utilization of the 2021 Credit Facility. Amounts owed under the 2021 Credit Agreement are guaranteed by certain of the Company’s United States subsidiaries and secured by a first priority security interest in substantially all of the assets of the Company and certain of its subsidiaries (other than intellectual property, which is subject to a negative pledge restricting grants of security interests to third parties).
minimum fixed charge coverage ratio ifThe 2021 Credit Agreement contains customary representations, warranties, and whenaffirmative and negative covenants. The negative covenants include restrictions on the unborrowedincurrence of liens and indebtedness, certain investments, dividends, stock repurchases and other matters, all subject to certain exceptions. In addition, the Company is required to maintain Liquidity (the sum of unused availability under the Credit Facility is less thancredit facility and the greaterCompany’s Qualified Cash) of $25.0at least $55.0 million (of which at least $40.0 million shall be attributable to Qualified Cash), or, 10.0% ofif the borrowing base is then in effect, minimum unused availability under the credit facility of at such time.least $10.0 million. The 2021 Credit Agreement also containsincludes customary events of default such as the failurethat include, among other things, non-payment of principal, interest or fees, inaccuracy of representations and warranties, violation of certain covenants, cross default to pay obligations when due, initiation of bankruptcy or insolvency proceedings, or defaults on certain other indebtedness.indebtedness, bankruptcy and insolvency events, material judgments and change of control. Upon an event of default, the lenderslender may, subject to customary cure rights, require the immediate payment of all amounts outstanding and foreclose on collateral.outstanding.
At December 31, 2019 and 2018,2022, the Company was in compliance with all financial covenants contained in the 2021 Credit Agreement. AsThe Company has made no borrowings from the 2021 Credit Facility to date, however, there is an outstanding letter of December 31, 2019 and 2018, the Company had 0 outstanding borrowings under the Credit Agreement.credit of $5.2 million for certain duty related requirements. This was not collateralized by any cash on hand.
2022 Convertible Notes
In April 2017, the Company issued $175.0 million aggregate principal amount of 3.50% Convertible Senior Notes due 2022 (Notes).(2022 Notes), which were repaid in full on April 15, 2022. The 2022 Notes arewere senior, unsecured obligations of GoPro and mature onthe Company with a maturity date of April 15, 2022. The 2022 (Maturity Date), unless earlier repurchased orNotes could be converted into shares of Class A common stock under certain circumstances. The Notes are convertible into cash, shares of the Company’s Class A common stock, or a combination thereof, at the Company’s election, at an initial conversion rate of 94.0071 shares of Class A common stock per $1,000 principal amount of the 2022 Notes, which iswas equivalent to an initial conversion price of approximately $10.64 per share of common stock, subject to adjustment. Based on current and projected liquidity, the Company has the intent and ability to deliver cash up to the principal amount of the Notes then outstanding upon conversion. The Company payshistorically paid interest on the 2022 Notes semi-annually in arrears on April 15 and October 15 of each year.
The $175.0 million of proceeds received from the issuanceindenture did not allow for early redemption of the 2022 Notes were allocated between long-term debt (liability component) of $128.3 million and additional paid-in-capital (equity component) of $46.7 million onby the consolidated balance sheet. The fair value of the liability component was measured using rates determined for similar debt instruments without a conversion feature. The carrying amount of the equity component, representing the conversion option, was determined by deducting the fair value of the liability component from the aggregate face value of the Notes. The liability component will be accreted up to the face value of the Notes of $175.0 million, which will result in additional non-cash interest expense being recognized in the consolidated statements of operations through the Notes’ Maturity Date. The accretion of the Notes to par and debt issuance cost recorded to long-term debt is amortized into interest expense over the term of the Note using an effective interest rate of approximately 10.5%. The equity component will not be remeasured as long as it continues to meet the conditions for equity classification.
The Company, incurred approximately $5.7 million of issuance costs related to the issuance of the Notes, of which $4.2 million and $1.5 million were recorded to long-term debt and additional paid-in capital, respectively. The $4.2 million of issuance costs recorded as long-term debt on the consolidated balance sheet are being amortized over the five-year contractual term of the Notes using the effective interest method.
The Company may not redeem the Notes prior to the Maturity Date and no sinking fund iswas provided for the 2022 Notes. The indenture includesincluded customary terms and covenants, including certain events of default after which the 2022 Notes may be due and payable immediately.
Holders havehad the option to convert the 2022 Notes in multiples of $1,000 principal amount at any time prior to January 15, 2022, but only in the following circumstances:
during any calendar quarter beginning after the calendar quarter ending on September 30, 2017, if the last reported sale price of Class A common stock for at least 20 trading days (whether or not consecutive) during the last 30 consecutive trading days of the immediately preceding fiscal quarter iswas greater than or equal to 130% of the conversion price of the 2022 Notes on each applicable trading day;
during the five-business day period following any five consecutive trading day period in which the trading price for the 2022 Notes iswas less than 98% of the product of the last reported sale price of Class A common stock and the conversion rate for the 2022 Notes on each such trading day; or
upon the occurrence of specified corporate events.
During the year ended December 31, 2021, the preceding conditions allowing holders of the 2022 Notes to early convert were not met.
At any time on or after January 15, 2022 until the second scheduled trading day immediately preceding the Maturity Datematurity date of the 2022 Notes on April 15, 2022, a holder may convertcould have converted its 2022 Notes, in multiples of $1,000 principal

GoPro, Inc.
Notes to Consolidated Financial Statements

amount. Holders of the 2022 Notes who convertconverted their 2022 Notes in connection with a make-whole fundamental change (as defined in the indenture) are,were, under certain circumstances, entitled to an increase in the conversion rate. In addition, in the event of a fundamental change prior to the Maturity Date, maturity date,
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GoPro, Inc.
Notes to Consolidated Financial Statements
holders will,would, subject to certain conditions, have the right, at their option, to require the Company to repurchase for cash all or part of the 2022 Notes at a repurchase price equal to 100% of the principal amount of the 2022 Notes to be repurchased, plus accrued and unpaid interest up to, but excluding, the repurchase date. These conditions allowing holders of the 2022 Notes to convert were not met by the maturity date of April 15, 2022.
AsConcurrently with the November 2020 issuance of December 31, 2019the 2025 Notes, the Company used $56.2 million of the net cash proceeds from the 2025 Notes to repurchase $50.0 million principal amount of the 2022 Notes through an individual, privately negotiated transaction. The $56.2 million net cash proceeds were allocated between long-term debt (liability component) of $50.6 million and 2018, the outstanding principaladditional paid-in capital (equity component) of $5.4 million on the Notes was $175.0 million, the unamortized debt discount was $24.3 million and $33.3 million, respectively, the unamortized debt issuance cost was $1.9 million and $2.7 million, respectively,Consolidated Balance Sheets, and the net carrying amountremaining $0.2 million was related to the payment of interest. The fair value of the liability component was $148.8 million and $139.0 million, respectively, whichmeasured using rates determined for similar debt instruments without a conversion feature. The Company’s effective interest rate of 2.4% was recorded as long-term debt withinbased on the consolidated balance sheets. For the year ended December 31, 2019 and 2018 the Company recorded interest expense of $6.1 million for contractual coupon interest, and$0.8 million for amortization of debt issuance costs. For the year ended December 31, 2017, the Company recorded interest expense of $4.4 million for contractual coupon interest, and $0.6 million for amortization of debt issuance costs. For the year ended December 31, 2019, 2018 and 2017, the Company recorded $9.0 million, $8.1 million and $5.3 million, respectively, for amortizationtrading details of the debt discount.2022 Notes immediately prior to the repurchase date to determine the volatility of the 2022 Notes, and their remaining term. The cash consideration allocated to the equity component was calculated by deducting the fair value of the liability component and interest payment from the total aggregate cash consideration. The difference between the fair value of the 2022 Notes repurchased and the carrying value of $45.2 million resulted in a $5.4 million loss on extinguishment of debt.
In connection with the 2022 Notes offering, the Company entered into a prepaid forward stock repurchase transaction (Prepaid Forward) with a financial institution (Forward Counterparty). Pursuant to the Prepaid Forward, the Company used approximately $78.0 million of the net proceeds from the offering of the 2022 Notes to fund the Prepaid Forward. The aggregate number of shares of the Company’s Class A common stock underlying the Prepaid Forward was approximately 9.2 million. The original expiration date for the Prepaid Forward iswas April 15, 2022, although it may be settled earlierwith the option for early settlement in whole or in part. Upon settlement of the Prepaid Forward, at expiration or upon any early settlement, the Forward Counterparty willwould deliver to the Company the number of shares of Class A common stock underlying the Prepaid Forward or the portion thereof being settled early. The shares purchased under the Prepaid Forward arewere treated as treasury stock on the consolidated balance sheetConsolidated Balance Sheets (and not outstanding for purposes of the calculation of basic and diluted income (loss) per share), but will remainremained outstanding for corporate law purposes, including for purposes of any future stockholders’ votes, until the Forward Counterparty deliversdelivered the shares underlying the Prepaid Forward to the Company. The Company’s
In the fourth quarter of 2020, 8.8 million shares out of the 9.2 million shares of Class A common stock underlying the Prepaid Forward hedge transaction exposeswere early settled and delivered to the Company. In April 2021, the remaining 0.4 million shares of Class A common stock underlying the Prepaid Forward were early settled and delivered to the Company. There was no financial statement impact due to the return of shares; however, shares outstanding for corporate law purposes were reduced by the early settlement.
On April 15, 2022, the Company repaid $125.0 million of principal and $2.2 million of accrued interest in cash to the debt holders to fully settle the 2022 Notes on the maturity date. For the year ended December 31, 2022, the Company’s average stock price did not exceed the initial conversion price of $10.64 of the 2022 Notes, so there was no further dilution.
2025 Convertible Notes
In November 2020, the Company issued $125.0 million aggregate principal amount of 1.25% Convertible Senior Notes due 2025 and granted an option to the initial purchasers to purchase up to an additional $18.8 million aggregate principal amount of the 2025 Notes to cover over-allotments, of which $18.8 million was subsequently exercised during November 2020, resulting in a total issuance of $143.8 million aggregate principal amount of the 2025 Notes. The 2025 Notes are senior, unsecured obligations of the Company and mature on November 15, 2025, unless earlier repurchased or converted into shares of Class A common stock under certain circumstances. The 2025 Notes are convertible into cash, shares of the Company’s Class A common stock, or a combination thereof, at the Company’s election, at an initial conversion rate of 107.1984 shares of Class A common stock per $1,000 principal amount of the 2025 Notes, which is equivalent to an initial conversion price of approximately $9.3285 per share of common stock, subject to adjustment. The Company pays interest on the 2025 Notes semi-annually in arrears on May 15 and November 15 of each year.
The Company may redeem all or any portion of the 2025 Notes on or after November 20, 2023 for cash if the last
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GoPro, Inc.
Notes to Consolidated Financial Statements
reported sale price of the Company’s common stock has been at least 130% of the conversion price then in effect for least 20 trading days (whether or not consecutive) during any 30 consecutive trading day period (including the last trading day of such period) ending on, and including, the trading day immediately preceding the date on which the Company provides the redemption notice, at a redemption price equal to 100% of the principal amount of the 2025 Notes to be redeemed, plus accrued interest and unpaid interest to, but excluding the redemption date. No sinking fund is provided for the 2025 Notes. The indenture includes customary terms and covenants, including certain events of default after which the 2025 Notes may be due and payable immediately.
Holders have the option to convert the 2025 Notes in multiples of $1,000 principal amount at any time prior to August 15, 2025, but only in the following circumstances:
during any calendar quarter beginning after the calendar quarter ending on March 31, 2021, if the last reported sale price of Class A common stock for at least 20 trading days (whether or not consecutive) during the last 30 consecutive trading days of the immediately preceding fiscal quarter is greater than or equal to 130% of the conversion price of the 2025 Notes on each applicable trading day;
during the five-business day period following any five consecutive trading day period in which the trading price for the 2025 Notes is less than 98% of the product of the last reported sale price of Class A common stock and the conversion rate for the 2025 Notes on each such trading day;
if the Company calls any or all of the 2025 Notes for redemption, at any time prior to the close of business on the scheduled trading day immediately before the redemption date; or
upon the occurrence of specified corporate events.
At any time on or after August 15, 2025 until the second scheduled trading day immediately preceding the maturity date of the 2025 Notes on November 15, 2025, a holder may convert its 2025 Notes, in multiples of $1,000 principal amount. Holders of the 2025 Notes who convert their 2025 Notes in connection with a make-whole fundamental change (as defined in the indenture) are, under certain circumstances, entitled to an increase in the conversion rate. In addition, in the event of a fundamental change prior to the maturity date, holders will, subject to certain conditions, have the right, at their option, to require the Company to credit riskrepurchase for cash all or part of the 2025 Notes at a repurchase price equal to 100% of the principal amount of the 2025 Notes to be repurchased, plus accrued and unpaid interest up to, but excluding, the repurchase date. During the year ended December 31, 2022, the conditions allowing holders of the 2025 Notes to convert were not met.
In connection with the offering of the 2025 Notes, the Company paid $10.2 million to enter into privately negotiated capped call transactions with certain financial institutions (Capped Calls). The Capped Calls have an initial strike price of $9.3285 per share, which corresponds to the extent that its counterpartyinitial conversion price of the 2025 Notes. The Capped Calls cover, subject to anti-dilution adjustments substantially similar to those applicable to the conversion rate of the 2025 Notes, the number of Class A common stock initially underlying the 2025 Notes. The Capped Calls are generally expected to reduce potential dilution to the Company’s Class A common stock upon any conversion of the 2025 Notes and/or offset any cash payments the Company is required to make in excess of the principal amount of converted 2025 Notes, as the case may be, unablewith such reduction and/or offset subject to meeta cap, initially equal to $12.0925, and is subject to certain adjustments under the terms of the transaction.Capped Call transactions. The Capped Calls will expire in November 2025, if not exercised earlier.
The Capped Calls are subject to adjustment upon the occurrence of specified extraordinary events affecting the Company, mitigates this risk by limiting its counterpartyincluding merger events, tender offers and announcement events. In addition, the Capped Calls are subject to certain specified additional disruption events that may give rise to a major financial institution.termination of the Capped Calls, including nationalization, insolvency or delisting, changes in law, failures to deliver, insolvency filings and hedging disruptions. For accounting purposes, the Capped Calls are separate transactions, and not part of the terms of the 2025 Notes. As these transactions meet certain accounting criteria, the Capped Calls are recorded in stockholders’ equity as a reduction to additional paid-in capital and will not be remeasured as long as they continue to meet certain accounting criteria.

Accounting for the 2022 and 2025 Convertible Notes
Pre adoption of ASU 2020-06
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GoPro, Inc.
Notes to Consolidated Financial Statements
The 2022 and 2025 Convertible Notes were separated into liability and equity components for accounting purposes. The carrying amounts of the liability component were initially calculated by measuring the fair value of similar liabilities that do not have associated convertible features. The carrying amounts of the equity component representing the conversion option were determined by deducting the fair value of the liability component from the par value of the respective Convertible Senior Notes. This difference represents the debt discount that was amortized to interest expense over the respective terms of the 2022 Notes and 2025 Notes using the effective interest rate method. Upon issuance, the carrying amounts of the liability component from the issuance of the 2022 Notes and the 2025 Notes of $128.3 million and $106.9 million, respectively were recorded in long-term debt on the Consolidated Balance Sheets. The carrying amounts of the equity component representing the conversion option was determined to be $46.7 million and $36.9 million for the 2022 Notes and 2025 Notes, respectively, upon issuance. The equity component was recorded in additional paid-in-capital and was not remeasured so long as it continued to meet the conditions for equity classification.
The liability component was accreted over the debt term up to the face value of the 2022 Notes of $175.0 million and 2025 Notes of $143.8 million, which resulted in non-cash interest expense being recognized in the Consolidated Statements of Operations. The accretion of the 2022 Notes and 2025 Notes to par to long-term debt was amortized into interest expense over the term of the 2022 Note and 2025 Notes using an effective interest rate of approximately 10.5% and 7.5%, respectively.
In accounting for the debt issuance costs of $5.7 million and $4.7 million related to the 2022 Notes and 2025 Notes, respectively, the Company allocated each of the total amounts incurred to the liability and equity components of the 2022 Notes and 2025 Notes based on their relative values. Issuance costs attributable to the liability component of the 2022 Notes were $4.2 million upon issuance and were amortized, along with the debt discount, to interest expense over the contractual term of the 2022 Notes at an effective interest rate of 10.5%. Issuance costs attributable to the liability component of the 2025 Notes were $3.5 million upon issuance and were amortized, along with the debt discount, to interest expense over the contractual term of the 2025 Notes at an effective interest rate of 7.5%. Issuance costs attributable to the equity component were $1.5 million and $1.2 million for the 2022 Notes and 2025 Notes, respectively, and were netted against the equity component representing the conversion option in additional paid-in-capital.
Post adoption of ASU 2020-06
On January 1, 2022, the Company adopted ASU 2020-06 based on the modified retrospective transition method. Under such transition, prior period information has not been retrospectively adjusted. Upon adoption of ASU 2020-06, the Company is no longer recording the conversion feature of its 2022 Notes and 2025 Notes in equity. Instead, the Company combined the previously separated equity component with the liability component, which together are now classified as debt, thereby eliminating the subsequent amortization of the debt discount as interest expense. Similarly, the portion of debt issuance costs previously allocated to equity was reclassified to debt and amortized as interest expense. Accordingly, the Company recorded a decrease to additional paid-in-capital of $78.2 million, a decrease to accumulated deficit of $47.1 million, and an increase to the debt balance of the 2022 Notes and 2025 Notes of $2.3 million and $28.8 million, respectively. In addition, the Company recorded the reversal of U.S. deferred tax liabilities (net) of $7.3 million associated with the 2022 Notes and 2025 Notes upon the adoption of ASU 2020-06, with a corresponding decrease to accumulated deficit for the same amount.
As of December 31, 2022 and 2021, the outstanding principal on the 2022 Notes was zero and $125.0 million, respectively, the unamortized debt discount was zero and $2.4 million, respectively, the unamortized debt issuance cost was zero and $0.2 million, respectively, and the net carrying amount of the liability was zero and $122.4 million, respectively, which was recorded as short-term debt within the Consolidated Balance Sheets. For the year ended December 31, 2022, 2021 and 2020 the Company recorded interest expense of $1.3 million, $4.4 million and $5.9 million respectively, for contractual coupon interest, and $0.2 million, $0.6 million and $0.8 million respectively, for amortization of debt issuance costs. For the year ended December 31, 2022, 2021 and 2020, the Company recorded zero, $7.8 million and $9.6 million respectively, for amortization of the debt discount.
As of December 31, 2022 and 2021, the outstanding principal on the 2025 Notes was $143.8 million, the unamortized debt discount was zero and $29.8 million, respectively, the unamortized debt issuance cost was $3.0 million and $2.7 million, respectively, and the net carrying amount of the liability was $141.0 million and $111.3 million, respectively, which was recorded as long-term debt within the Consolidated Balance Sheets. For the year
83


GoPro, Inc.
Notes to Consolidated Financial Statements
ended December 31, 2022, 2021 and 2020, the Company recorded interest expense of $1.8 million, $1.8 million and $0.2 million respectively, for contractual coupon interest, and $1.0 million, $0.7 million and $0.1 million respectively, for amortization of debt issuance costs. For the year ended December 31, 2022, 2021 and 2020, the Company recorded zero, $6.4 million and $0.8 million respectively, for amortization of the debt discount.

5. Stockholders’ equity
Common stock. The Company has two classes of authorized common stock: Class A common stock with 500 million shares authorized and Class B common stock with 150 million shares authorized. As of December 31, 2019, 117.92022, 128.6 million shares of Class A stock were issued and outstanding and 28.926.3 million shares of Class B stock were issued and outstanding. The rights of the holders of Class A and Class B common stock are identical, except with respect to voting power and conversion rights. Each share of Class A common stock is entitled to 1one vote per share and each share of Class B common stock is entitled to 10ten votes per share. Each share of Class B common stock is convertible at any time at the option of the stockholder into 1one share of Class A common stock and has no expiration date. The Class B common stock is also convertible into Class A common stock on the same basis upon any transfer, whether or not for value, except for “permitted transfers” as defined in the Company’s restated certificate of incorporation. Each share of Class B common stock will convert automatically into 1one share of Class A common stock upon the date when the outstanding shares of Class B common stock represent less than 10% of the aggregate number of shares of common stock then outstanding. As of December 31, 2019,2022, the Class B stock continued to represent greater than 10% of the overall outstanding shares.

GoPro, Inc.
Notes to Consolidated Financial Statements

The Company had the following shares of common stock reserved for issuance upon the exercise of equity instruments as of December 31, 2019:2022:
(in thousands)December 31, 20192022
Stock options outstanding3,9633,089 
Restricted stock units outstanding8,2258,727 
Performance stock units outstanding788942 
Common stock available for future grants32,35838,845 
Total common stock shares reserved for issuance45,33451,603 
Stock Repurchase Program. On January 27, 2022, the Company’s board of directors authorized the repurchase of up to $100 million of its Class A capital stock. Stock repurchases under the program may be made periodically using a variety of methods, including without limitation, open market purchases, block trades or otherwise in compliance with all federal and state securities laws and state corporate law and in accordance with the single broker, timing, price, and volume guidelines set forth in Rule 10b-18 and Rule 10b5-1 under the Securities Exchange Act of 1934, as amended, as such guidelines may be modified by the SEC from time to time. This stock repurchase program has no time limit and may be modified, suspended, or discontinued at any time. The Company currently intends to hold its repurchased shares as treasury stock.
As of December 31, 2022, the remaining amount of share repurchases under the program was $60.4 million. The following table summarizes share repurchases during the year ended December 31, 2022. There were no shares repurchased during the year ended December 31, 2021 and 2020.


(in thousands, except per share data)2022
Shares repurchased5,967 
Average price per share$6.64 
Value of shares repurchased$39,618 

84


GoPro, Inc.
Notes to Consolidated Financial Statements
6. Employee benefit plans
Equity incentive plans. The Company has outstanding equity grants from its three stock-based employee compensation plans: the 2014 Equity Incentive Plan (2014 Plan), the 2010 Equity Incentive Plan (2010 Plan) and the 2014 Employee Stock Purchase Plan (ESPP). No new options or awards have been granted under the 2010 Plan since June 2014. Outstanding options and awards under the 2010 Plan continue to be subject to the terms and conditions of the 2010 Plan.
The 2014 Plan serves as a successor to the 2010 Plan and provides for the granting of incentive and nonqualifiednon-qualified stock options, restricted stock awards (RSAs), restricted stock units (RSUs), stock appreciation rights, stock bonus awards and performance awards to qualified employees, non-employee directors and consultants. Options granted under the 2014 Plan generally expire within ten years from the date of grant and generally vest over one to four years. RSUsRestricted stock units (RSUs) granted under the 2014 Plan generally vest over two to four years based upon continued service and are settled at vesting in shares of the Company’s Class A common stock. Performance stock units (PSUs) granted under the 2014 Plan generally vest over three years based upon continued service and the Company achieving certain revenuefinancial and operating targets, and are settled at vesting in shares of the Company’s Class A common stock. The Company accounts for forfeitures of stock-based payment awards in the period they occur.
The ESPP allows eligible employees to purchase shares of the Company’s Class A common stock through payroll deductions at a price equal to 85% of the lesser of the fair market value of the stock as of the first date or the ending date of each six-month offering period. The 2014 Plan and the ESPP also provide for automatic annual increases in the number of shares reserved for future issuance.
Employee retirement plan. plan.The Company has a defined contribution retirement plan covering the United States and other international full-time employees that provides for voluntary employee contributions from 1% to 100% of annual compensation, subject to a maximum limit allowed by Internal Revenue Service guidelines. The Company matchesmatched 100% of each employee’s contributions up to a maximum of 4% of the employee’s eligible compensation.compensation until May 2020, at which point the Company suspended matching contributions in certain locations. The Company’s matching contributions to the plan were $4.0$0.8 million,, $4.3 $0.8 million and $5.5$1.4 million in 2019, 20182022, 2021 and 2017,2020, respectively.

GoPro, Inc.
Notes to Consolidated Financial Statements

Stock options
A summary of the Company’s stock option activity is as follows:
Shares
(in thousands)
Weighted-average exercise priceWeighted-average remaining contractual term (in years)Aggregate intrinsic value (in thousands)
Outstanding at December 31, 20213,080 $9.18 5.92$8,735 
Granted320 8.70 
Exercised(63)4.43 
Forfeited/Cancelled(248)7.40 
Outstanding at December 31, 20223,089 $9.37 5.30$467 
Vested and expected to vest at December 31, 20223,089 $9.37 5.30$467 
Exercisable at December 31, 20222,446 $9.97 4.53$288 
 
Shares
(in thousands)
 Weighted-average
exercise price
 Weighted-average remaining contractual term (in years) Aggregate intrinsic value
(in thousands)
Outstanding at December 31, 20185,993
 $7.28
 5.44 $7,897
Granted527
 7.42
    
Exercised(2,158) 0.75
    
Forfeited/Cancelled(399) 14.29
    
Outstanding at December 31, 20193,963
 $10.16
 6.35 $374
        
Vested and expected to vest at December 31, 20193,963
 $10.16
 6.35 $374
Exercisable at December 31, 20192,987
 $11.25
 5.56 $370
85


GoPro, Inc.
Notes to Consolidated Financial Statements
The weighted-average grant date fair value of all options granted was $5.05, $4.62 and assumed was $3.70, $2.95 and $4.06$2.03 per share in 2019, 20182022, 2021 and 2017,2020, respectively. The total fair value of all options vested was $3.5$1.5 million, $6.1$1.5 million and $19.5$1.7 million in 2019, 20182022, 2021 and 2017,2020, respectively. The aggregate intrinsic value of the stock options outstanding as of December 31, 20192022 represents the value of the Company’s closing stock price on the last trading day of the yearDecember 31, 2022 in excess of the exercise price multiplied by the number of options outstanding.
Restricted stock units
A summary of the Company’s RSU activity is as follows:
 
Shares
(in thousands)
 Weighted-average grant date fair value
Non-vested shares at December 31, 20187,217
 $8.15
Granted6,104
 5.70
Vested(3,925) 8.90
Forfeited(1,171) 7.25
Non-vested shares at December 31, 20198,225
 $6.11

Shares
(in thousands)
Weighted-average grant date fair value
Non-vested shares at December 31, 20218,714 $6.52 
Granted5,813 7.68 
Vested(4,644)6.64 
Forfeited(1,156)6.86 
Non-vested shares at December 31, 20228,727 $7.19 
The weighted-average grant date fair value of all RSUs granted was $5.70, $5.83$7.68, $8.83 and $9.40$4.59 per share in 2019, 20182022, 2021 and 2017,2020, respectively. The total fair value of all RSUs vested was $34.9$30.8 million, $41.6$28.5 million and $57.7$23.9 million in 2019, 20182022, 2021 and 2017,2020, respectively.
Performance stock units
A summary of the Company’s PSU activity is as follows:
 
Shares
(in thousands)
 Weighted-average grant date fair value
Non-vested shares at December 31, 2018300
 $5.76
Granted819
 7.51
Forfeited(331) 5.93
Non-vested shares at December 31, 2019788
 $7.51

Shares
(in thousands)
Weighted-average grant date fair value
Non-vested shares at December 31, 20211,134 

$6.68 
Granted604 8.70 
Vested(744)6.45 
Forfeited(308)8.46 
Non-vested shares at December 31, 2022686 $7.93 
The weighted-average grant date fair value of all PSUs granted was $7.51$8.70, $7.93 and $5.76$4.05 per share in 20192022, 2021 and 2018,2020, respectively. NoThe total fair value of all PSUs vested was $4.8 million, $3.0 million and $1.9 million in 20192022, 2021 and 2018.

GoPro, Inc.
Notes to Consolidated Financial Statements

2020, respectively.
Employee stock purchase plan.In 2019, 2018 For 2022, 2021 and 2017,2020, the Company issued 958,000, 981,0000.7 million, 0.8 million and 934,0001.0 million shares under its ESPP, respectively, at weighted-average prices of $4.13, $4.78$6.72, $5.28 and $8.02,$3.42 per share, respectively.
Fair value disclosures.The Company measures compensation expense for all stock-based payment awards based on the estimated fair values on the date of the grant. The fair value of RSUs and PSUs are determined using the Company’s closing stock price on the date of grant. The Company recognizes compensation expense for PSUs when it is probable that the vesting conditions will be met. The fair value of stock options granted and purchases under the Company’s ESPP isare estimated using the Black-Scholes option pricing model. Expected term of stock options granted was estimated based on the simplified method. Expected stock price volatility was estimated by taking the Company’s average historichistorical volatility and if applicable, the historical volatility for industry peers based on daily price observations over a period equivalent to the expected term. Risk-free interest rate was based on the yields of U.S. Treasury securities with maturities similar to the expected term. Dividend yield was zero as the Company does not have any history of, nor plans to make, dividend payments.
The fair value of stock options granted was estimated as of the grant date using the following assumptions:
 Year ended December 31,
 2019 2018 2017
Volatility50%-52% 51% 44%-49%
Expected term (years)6.1 5.4-6.1 5.3-5.8
Risk-free interest rate1.5%-2.2% 2.7%-3.0% 1.8%-2.1%
Dividend yield—% —% —%
86


GoPro, Inc.
Notes to Consolidated Financial Statements
Year ended December 31,
202220212020
Volatility60%-62%64%51%-64%
Expected term (years)6.106.106.10
Risk-free interest rate2.0%-3.9%0.7%-1.1%0.4%-1.5%
Dividend yield—%—%—%
The fair value of stock purchase rights granted under the ESPP was estimated using the following assumptions:
 Year ended December 31,
 2019 2018 2017
Volatility41%-54% 48%-53% 33%-36%
Expected term (years)0.5 0.5 0.5
Risk-free interest rate1.9%-2.5% 1.8%-2.2% 0.7%-1.2%
Dividend yield—% —% —%

Year ended December 31,
202220212020
Volatility39%-55%64%-80%60%-98%
Expected term (years)0.50.50.5
Risk-free interest rate0.7%-3.1%0.1%0.1%-1.6%
Dividend yield—%—%—%
Stock-based compensation expense. The following table summarizes stock-based compensation expense included in the consolidated statementsConsolidated Statements of operations:Operations:
 Year ended December 31,
(in thousands)2019 2018 2017
Cost of revenue$1,902
 $1,954
 $1,935
Research and development17,167
 19,636
 24,963
Sales and marketing8,043
 9,459
 10,498
General and administrative10,076
 9,838
 13,859
Total stock-based compensation expense$37,188
 $40,887
 $51,255
Year ended December 31,
(in thousands)202220212020
Cost of revenue$1,805 $1,794 $1,548 
Research and development17,221 17,263 13,415 
Sales and marketing8,173 8,045 5,779 
General and administrative11,792 11,548 9,221 
Total stock-based compensation expense$38,991 $38,650 $29,963 
The income tax benefit related to stock-based compensation expense was 0$8.6 million, $9.0 million and zero for 2019, 2018the year ended December 31, 2022, 2021 and 20172020, respectively. There was no income tax benefit related to stock-based compensation expense realized in 2020 due to a full valuation allowance on the Company’s United States net deferred tax assets (seeduring that year. See Note 8, Income taxes,). for additional details.
AtOn December 31, 2019,2022, total unearned stock-based compensation of $45.4$53.2 million related to stock options, RSUs, PSUs and ESPP shares is expected to be recognized over a weighted-average period of 2.11.98 years.



87


GoPro, Inc.
Notes to Consolidated Financial Statements

7. Net lossincome (loss) per share
The following table presents the calculations of basic and diluted net lossincome (loss) per share:
Year ended December 31,
(in thousands, except per share data)202220212020
Numerator:
Net income (loss) - Basic$28,847 $371,171 $(66,783)
Interest on convertible notes, income tax effected3,055 — — 
Net income (loss) - Diluted$31,902 $371,171 $(66,783)
Denominator:
Weighted-average common shares - basic for Class A and Class B common stock156,181 154,274 149,037 
Effect of dilutive securities22,098 8,904 — 
Weighted-average common shares - diluted for Class A and Class B common stock178,279 163,178 149,037 
Net income (loss) per share
Basic$0.18 $2.41 $(0.45)
Diluted$0.18 $2.27 $(0.45)
 Year ended December 31,
(in thousands, except per share data)2019 2018 2017
Numerator:     
Net loss$(14,642) $(109,034) $(182,873)
      
Denominator:     
Weighted-average common shares—basic and diluted for Class A and Class B common stock144,891
 139,495
 138,056
      
Basic and diluted net loss per share$(0.10) $(0.78) $(1.32)

The following potentially dilutive shares were not included in the calculation of diluted shares outstanding as the effect would have been anti-dilutive:
 Year ended December 31,
(in thousands)2019 2018 2017
Anti-dilutive stock-based awards13,039
 15,356
 19,022

Year ended December 31,
(in thousands)202220212020
Stock-based awards7,495 1,792 15,856 
The Company has the intent and ability to deliver cash upPrior to the adoption of ASU 2020-06, the Company calculated the potential dilutive effect of its 2022 Notes and 2025 Notes under the treasury stock method. As a result, only the amount by which the conversion value exceeded the aggregate principal amount of the 2022 Notes subject toand 2025 Notes (the conversion based onspread) was considered in the diluted net income (loss) per share computation. The conversion spread was dilutive in periods of net income when the average market price of the Company’s currentClass A common stock for a given reporting period exceeded the initial conversion prices of $10.64 and projected liquidity. As such, no shares associated with$9.3285 per share for the Note2022 Notes and 2025 Notes, respectively. For the year ended December 31, 2021, only the conversion were included inspread relating to the 2025 Notes had a dilutive effect on net income per share. The initial conversion price of the 2022 Notes was greater than the average market price of the Company’s weighted-average numberClass A Common Stock for the year ended December 31, 2021, and as such, had no impact on anti-dilutive or dilutive share calculations. Upon conversion of the 2025 Notes, there will be no economic dilution until the average market price of the Company’s Class A common shares outstanding forstock exceeds the cap price of $12.0925 per share, as exercise of the Capped Calls offset any periods presented. dilution from the 2025 Notes from the initial conversion price up to the cap price. The Capped Calls are excluded from diluted net income per share as they would be anti-dilutive.
The Company’s 2022 Notes maturematured on April 15, 2022 and the 2025 Notes will mature on November 15, 2025, unless earlier repurchased or converted into shares of Class A common stock under certain circumstances as described further in Note 4 Financing Arrangements.arrangements. On April 15, 2022, the Company repaid $125.0 million of principal and $2.2 million of accrued interest in cash to the debt holders to fully settle the 2022 Notes on the maturity date. The repayment of the 2022 Notes did not have an impact on net income per share for the period ended December 31, 2022. The 2025 Notes are convertible into cash, shares of the Company’s Class A common stock, or a combination thereof, at the Company’s election. While the Company has the intent and ability to deliver
88


GoPro, Inc.
Notes to Consolidated Financial Statements
cash up to the principal amount, the maximum number of shares issuable upon conversion of the 2025 Notes is 20.620.8 million shares of Class A common stock.
Additionally, the calculation of weighted-average shares outstanding for the year ended December 31, 20192021 and 20182020 excludes approximately 9.2 million, and for the year ended December 31, 2017, excludes approximately 6.6 million shares effectively repurchased and held in treasury stock on the consolidated balance sheetsConsolidated Balance Sheets as a result of the Prepaid Forward transaction entered into in connection with the 2022 Note offering.
Upon the adoption of ASU 2020-06 on January 1, 2022, the Company calculated the potential dilutive effect of its 2022 Notes and 2025 Notes under the if-converted method. Under the if-converted method, diluted net income (loss) per share was determined by assuming all of the 2022 Notes and the 2025 Notes were converted into shares of the Company’s Class A common stock at the beginning of the reporting period. In addition, interest charges on the 2022 Notes and 2025 Notes, which includes both coupon interest and the amortization of debt issuance costs, were added back to the numerator on an after-tax effected basis.
The rights of the holders of Class A common stock and Class B common stock are identical, except with respect to voting and conversion. Each share of Class A common stock is entitled to 1one vote per share and each share of Class B common stock is entitled to 10ten votes per share. Each share of Class B common stock is convertible at any time at the option of the stockholder into one share of Class A common stock and has no expiration date. Each share of Class B common stock will convert automatically into 1one share of Class A common stock upon the date when the outstanding shares of Class B common stock represent less than 10% of the aggregate number of shares of common stock then outstanding. Class A common stock is not convertible into Class B common stock. The computation of the diluted net lossincome (loss) per share of Class A common stock assumes the conversion of Class B common stock.

8. Income taxes
Income (loss) before income taxes consisted of the following:
Year ended December 31,
(in thousands)202220212020
United States$26,215 $83,419 $(70,572)
Foreign8,238 6,681 8,615 
Income (loss) before income taxes$34,453 $90,100 $(61,957)
Income tax expense (benefit) consisted of the following:
Year ended December 31,
(in thousands)202220212020
Current
Federal$$(128)$(164)
State818 267 84 
Foreign2,076 (7,669)4,956 
Total current2,896 (7,530)4,876 
Deferred
Federal5,039 (205,856)— 
State(2,312)(67,933)— 
Foreign(17)248 (50)
Total deferred2,710 (273,541)(50)
Income tax expense (benefit)$5,606 $(281,071)$4,826 

89


GoPro, Inc.
Notes to Consolidated Financial Statements

Year ended December 31,
202220212020
(dollars in thousands)$%$%$%
Reconciliation to statutory rate
Tax at federal statutory rate$7,234 21.0 %$18,921 21.0 %$(13,011)21.0 %
Nondeductible items1,805 5.2 1,684 1.9 227 (0.4)
Impact of foreign operations1,572 4.6 (8,222)(9.2)5,010 (8.1)
State income taxes, net of federal benefit1,189 3.5 1,828 2.0 (682)1.1 
Change in valuation allowance— — (284,551)(315.8)16,767 (27.1)
Stock-based compensation(1,192)(3.5)(5,345)(5.9)696 (1.1)
Tax credits(5,222)(15.1)(6,091)(6.8)(3,538)5.7 
Other220 0.6 705 0.8 (643)1.1 
Income tax expense (benefit) at effective tax rate$5,606 16.3 %$(281,071)(312.0)%$4,826 (7.8)%
8. Income taxes
Loss before income taxes consisted of the following:
 Year ended December 31,
(in thousands)2019 2018 2017
United States$(28,233) $(110,318) $(123,325)
Foreign9,163
 2,643
 (53,062)
 $(19,070) $(107,675) $(176,387)

Income tax (benefit) expense consisted of the following:
 Year ended December 31,
(in thousands)2019 2018 2017
Current     
Federal$(52) $(2,821) $(1,857)
State48
 175
 240
Foreign(4,391) 4,394
 10,631
Total current(4,395) 1,748
 9,014
Deferred     
Federal
 248
 (248)
Foreign(33) (637) (2,280)
Total deferred(33) (389) (2,528)
Income tax (benefit) expense$(4,428) $1,359
 $6,486

 Year ended December 31,
 2019 2018 2017
(dollars in thousands)$ % $ % $ %
Reconciliation to statutory rate           
Tax at federal statutory rate$(4,005) 21.0 % $(22,612) 21.0 % $(61,735) 35.0 %
Change in valuation allowance4,717
 (24.7) 42,772
 (39.7) (36,497) 20.7
DTA rate change impact due to TCJA
 
 
 
 73,423
 (41.6)
Impact of foreign operations(3,949) 20.7
 3,285
 (3.1) 34,039
 (19.3)
Stock-based compensation1,731
 (9.1) 10,974
 (10.2) 12,001
 (6.8)
State income taxes, net of federal benefit1,872
 (9.8) (2,997) 2.8
 (6,469) 3.7
Impact of IRS audit
 
 (9,687) 9.0
 
 
Restructuring adjustment
 
 (18,694) 17.4
 
 
Tax credits(5,123) 26.8
 (5,996) 5.6
 (9,957) 5.6
Permanent tax adjustments305
 (1.6) 3,786
 (3.5) 
 
Other24
 (0.1) 528
 (0.6) 1,681
 (1.0)
Income tax provision at effective tax rate$(4,428) 23.2 % $1,359
 (1.3)% $6,486
 (3.7)%

The effective tax rate of 23.2%16.3% for 20192022 primarily resulted from atax expense on pre-tax book income, partially offset by the income tax benefits from stock-based compensation and the federal and California research and development credits, and an income tax benefit primarily related to an overall decrease in losses beforeforeign provision to income taxes, atax return adjustments. The negative effective tax rate of 312.0% for 2021 primarily resulted from tax expense on pre-tax book income, offset by the income tax benefit from the reversalfull release of a previously accrued tax provision on uncertain tax positions that were no longer necessary due to the expiration of the statute of limitations and settlements with certain taxing jurisdictions, partially offset by the valuation allowance on United States federal and state net deferred tax assets and the release of a shortfallportion of the Company’s uncertain tax impactpositions as a result of a lapse in the statute of limitations in certain jurisdictions, and income tax benefits from stock-based compensation. The negative effective tax rate of 1.3% for 2018 resulted from a benefit related to the conclusion of the IRS auditcompensation and a benefit related to the set up and the activity of disregarded entities (foreign branches) for United States tax purposes, partially offset by the valuation

GoPro, Inc.
Notes to Consolidated Financial Statements

allowance on United States federal and state net deferred tax assets and a shortfall tax impact from stock-based compensation. Overall, the provision for income taxes in each period has differed from the tax computed at the United States federal statutory tax rates due to changes in the valuation allowance, the effect of non-United States operations, deductible and non-deductible stock-based compensation expense, states income taxes, United StatesCalifornia research and development tax credits, and other adjustments.credits.
Deferred income taxes reflect the net tax effects of temporary differences between the carrying amounts of assets and liabilities for financial reporting purposes and the amounts used for income tax purposes. The Company did not have any significant deferred tax liabilities for the periods presented. Significant components of the Company’s deferred tax assets and deferred tax liabilities were as follows:
 Year ended December 31,
(in thousands)2019 2018
Deferred tax assets:   
Net operating loss carryforwards$163,832
 $166,281
Tax credit carryforwards75,624
 70,189
Stock-based compensation5,710
 6,414
Allowance for returns4,150
 3,147
Intangible assets5,384
 4,591
Depreciation and amortization
 609
Accruals and reserves23,857
 20,975
Total deferred tax assets278,557
 272,206
Valuation allowance(277,693) (271,374)
Net deferred tax assets, net of valuation allowance$864
 $832

Recognition
Year ended December 31,
(in thousands)20222021
Deferred tax assets:
Net operating loss carryforwards$118,399 $158,125 
Tax credit carryforwards91,147 85,650 
Stock-based compensation6,034 5,551 
Allowance for returns1,818 2,504 
Intangible assets3,753 4,803 
Depreciation and amortization1,661 1,313 
Operating lease liabilities10,177 12,359 
Capitalized research and development costs29,122 — 
Accruals and reserves22,001 10,514 
Total deferred tax assets$284,112 $280,819 
Deferred tax liabilities:
Operating lease right-of-use assets(5,072)(6,389)
Total deferred tax liabilities(5,072)(6,389)
Net deferred tax assets$279,040 $274,430 

90


GoPro, Inc.
Notes to Consolidated Financial Statements
Each quarter the Company assesses the recoverability of its existing deferred tax assets is appropriate whenunder ASC Topic 740. The Company assesses available positive and negative evidence and uses judgment regarding past and future events, including operating results to estimate whether sufficient future taxable income will be generated to use its existing deferred tax assets. In the realization of such assets is more likely than not. Based uponassessment for the weight of available evidence,year ended December 31, 2021, the Company believesconcluded it is notwas more likely than not that its deferred tax assets related to United States federal and state income taxes will be realizable and the United States deferred tax assets will be realized. Accordingly, afederal and state valuation allowance has been established and maintained against United States deferred tax assets. The remaining deferred tax asset balances atallowances were fully released. For the period ended December 31, 2019 reflect foreign deferred tax assets in each jurisdiction and are supported by taxable income or in2022, based on evidence currently available, the case of acquired companies, by the future reversal of deferred tax liabilities. ItCompany continues to believe that it is more likely than not that the Company’sits United States federal, state and foreign deferred tax assets will be realized and thus, a valuation allowance is not required on its foreign deferred tax assets. The Company will continue to assessassessing the realizability of the deferred tax assets in each of the applicable jurisdictions going forward. The Company’s valuation allowance increased by $6.3 million to $277.7 million as of December 31, 2019, primarily due to a $5.0 million change in United States deferred tax assets and a $1.6 million change due to the adoption of new accounting standards, partially offset by a $0.3 million change in other deferred tax assets.
As of December 31, 2019,2022, the Company’s federal, California and other state net operating loss carryforwards for income tax purposes were $635.2$441.7 million, $235.4$235.9 million and $230.5$167.2 million, net of reserves, respectively. Also, the Company’s federal and California state tax credit carryforwards were $44.0$51.4 million and $40.0$50.2 million, net of reserves, respectively. If not utilized, federal net operating losses that arose before 2018 federal credit and California loss carryforwards will begin to expire from 20302035 to 2038,2040, while federal credit and other state loss carryforwards will begin to expire primarily from 20202023 to 2039.2042. Federal net operating losses that arise after 2017 and all California tax credits will be carried forward indefinitely.
Under the provisions of §382 of the Internal Revenue Code, a change of control may impose an annual limitation on the amount of the Company’s net operating loss and tax credit carryforwards that can be used to reduce future tax liabilities. Of the Company’s total $635.2 million federal net operating loss carryforwards, approximately $8.1 million was from one of the Company’s acquisitions in 2016. These acquired tax attributes are subject to an annual limitation of $1.7 million per year for federal purposes and will begin to expire in the year 2034, if not utilized.

GoPro, Inc.
Notes to Consolidated Financial Statements

Uncertain income tax positions. The Company had gross unrecognized tax benefits of $27.2$23.4 million, $32.6$21.3 million and $58.6$27.5 million, as of December 31, 2019, 20182022, 2021 and 2017,2020, respectively. For fiscal year 2019, 20182022, 2021 and 2017,2020, total unrecognized income tax benefits were $12.5$9.8 million, $17.3$7.3 million and $19.8$15.3 million, respectively, and if recognized, would reduce income tax expense after considering the impact of the change in the valuation allowance in the United States.expense. A material portion of the Company’s gross unrecognized tax benefits, if recognized, would increase the Company’s net operating loss carryforward, which would be offset bycarryforward.
The Company conducts business globally and as a full valuation allowance based on present circumstances.
Theseresult, files income tax returns in the United States and foreign jurisdictions. The Company’s unrecognized tax benefits relate primarily to unresolved matters with taxing authorities regarding the Company’s transfer pricing positions and tax positions based on the Company’s interpretation of certain United States trial and appellate court decisions, which remain subject to appeal and therefore could be overturned in future periods.authorities. While it is often difficult to predict the final outcome or the timing of resolution of any particular uncertain tax position, the Company believes that its reserves reflect the more likely outcome. The Company believes, due to statute of limitations expiration, that within the next 12 months it is possible that up to $13.0$2.3 million of uncertain tax positionpositions could be released. It is also reasonably possible that additional uncertain tax positions will be added. It is not reasonably possible at this time to quantify the net effect.
A reconciliation of the beginning and ending amount of gross unrecognized income tax benefits are as follows:
 Year ended December 31,
(in thousands)2019 2018 2017
Balance at January 1$32,556
 $58,584
 $56,909
Increase related to current year tax positions250
 483
 20,002
Decrease related to tax rate change for current year tax positions
 
 (2,299)
Increase related to prior year tax positions
 445
 
Decrease related to prior year tax positions(5,628) (26,956) (3,927)
Decrease related to tax rate change for prior year tax positions
 
 (12,101)
 $27,178
 $32,556
 $58,584

Year ended December 31,
(in thousands)202220212020
Balance at January 1$21,330 $27,471 $27,178 
Increase related to current year tax positions2,543 3,081 2,541 
Increase related to prior year tax positions— 3,900 1,681 
Decrease related to prior year tax positions(459)(13,122)(3,929)
Balance at December 31$23,414 $21,330 $27,471 
The Company’s policy is to account for interest and penalties related to income tax liabilities within the provision for income taxes. The balances of accrued interest and penalties recorded in the balance sheets and provision were not material for any period presented.
The Company files income tax returns in the United States and in non-United Statesforeign jurisdictions. As of December 31, 2019,2022, the Company continues to assert indefinite reinvestment to the extent of any foreign withholding taxes on the undistributed earnings related to these foreign branches. Any foreign withholding tax on these earnings is deemed not to be material.

9. Commitments, contingencies and guarantees
Facility Leases. The Company leases its facilities under long-term operating leases, which expire at various dates through 2027.
The components of net lease cost, which were recorded in operating expenses, were as follows:
91
 Year ended December 31,
(in thousands)
2019 (1)
 
2018 (2)
 
2017 (2)
Operating lease cost$17,811
 $13,649
 $19,128
Sublease income(656) (765) (677)
Net lease cost$17,155
 $12,884
 $18,451
(1)
Operating lease cost includes variable lease costs, which are immaterial.
(2)
Represents rent expense and sublease income under ASC 840, Leases.


GoPro, Inc.
Notes to Consolidated Financial Statements
The components of net lease cost, which were primarily recorded in operating expenses, were as follows:
Year ended December 31,
(in thousands)202220212020
Operating lease cost (1)
$11,060 $11,566 $14,815 
Sublease income(2,907)(964)(526)
Right-of-use asset impairment cost— — 12,460 
Net lease cost$8,153 $10,602 $26,749 
(1)    Operating lease cost includes variable lease costs, which are immaterial.

Supplemental cash flow information related to leases was as follows:
Year ended December 31,
(in thousands)202220212020
Cash paid for amounts included in the measurement of lease liabilities
Operating cash flows from operating leases$14,595 $14,902 $14,310 
Right-of-use assets obtained in exchange for operating lease liabilities1,221 2,475 1,343 
Operating lease modification to decrease right-of-use assets(232)— (2,251)
(in thousands) Year ended December 31, 2019
Cash paid for amounts included in the measurement of lease liabilities  
Operating cash flows from operating leases $14,015
Right-of-use assets obtained in exchange for new operating lease liabilities 13,287

Supplemental balance sheet information related to leases was as follows:
December 31, 2022December 31, 2021
Weighted-average remaining lease term (in years) - operating leases3.814.64
Weighted-average discount rate - operating leases6.1%6.0%
December 31, 2019
Weighted-average remaining lease term (in years) - operating leases6.44
Weighted-average discount rate - operating leases6.2%

As of December 31, 2019,2022, maturities of operating lease liabilities under ASC 842, Leases, were as follows:
(in thousands) December 31, 2019
2020 $13,339
2021 13,651
2022 12,803
2023 12,035
2024 11,897
Thereafter 25,065
Total lease payments 88,790
Less: Imputed interest (16,722)
Present value of lease liabilities $72,068

As of December 31, 2018, future minimum lease payments under ASC 840, Leases, were as follows:
(in thousands) December 31, 2018
2019 $14,845
2020 17,654
2021 17,763
2022 17,552
2023 17,052
Thereafter 22,951
Total lease payments $107,817

(in thousands)December 31, 2022
2023$12,054 
202412,251 
202511,879 
202611,727 
2027973 
Thereafter— 
Total lease payments48,884 
Less: Imputed interest(5,733)
Present value of lease liabilities$43,151 
Other Commitments. In the ordinary course of business, the Company enters into multi-year agreements to purchase sponsorships with event organizers, resorts and athletes as part of its marketing efforts; software licenses related to its financial and IT systems; debt agreements; and various other contractual commitments. As of December 31, 2019,2022, future commitments were as follows:

92
(in thousands)Total 2020 2021 2022 2023 2024 Thereafter
Sponsorship commitments$3,215
 $1,682
 $1,083
 $450
 $
 $
 $
Other contractual commitments36,614
 22,006
 12,867
 1,741
 
 
 
Long-term debt (1)
175,000
 
 
 175,000
 
 
 
Total contractual cash obligations$214,829
 $23,688
 $13,950
 $177,191
 $
 $
 $
(1)
The Company's convertible senior notes are due April 2022. Refer to Note 4 Financing Arrangements.


GoPro, Inc.
Notes to Consolidated Financial Statements

(in thousands)Total20232024202520262027Thereafter
Other contractual commitments78,955 52,472 25,050 1,433 — — — 
Long-term debt (1)
149,141 1,797 1,797 145,547 — — — 
Total contractual cash obligations$228,096 $54,269 $26,847 $146,980 $— $— $— 
(1)    The Company's convertible senior note is due in November 2025. The balances include accrued and unpaid interest as of December 31, 2022. Refer to Note 4 Financing arrangements.

Legal proceedings and investigations
On February 13, 2018 and February 27, 2018, two purported shareholder derivative lawsuits (the Consolidated Federal Derivative Actions) were filed in the United States District Court for the Northern District of California against certain of GoPro’s current and former directors and executive officers and naming the Company as a nominal defendant. The Consolidated Federal Derivative Actions are based on allegations similar to those in two now-resolved shareholder class actions - one filed in 2016 which was settled and received final approval of the Court on September 20, 2019, and the other filed in 2018 which had final judgment entered in favor of defendants on June 24, 2019, following the Court’s granting of defendants’ motion to dismiss. The Consolidated Federal Derivative Actions assert causes of action against the individual defendants for breach of fiduciary duty, and for making false and misleading statements about the Company’s business, operations and prospects in violation of Sections 10(b) and 14(a) of the Securities Exchange Act of 1934. The plaintiffs seek corporate reforms, disgorgement of profits from stock sales, and fees and costs. The Consolidated Federal Derivative Actions are currently stayed.
Different shareholders filed two similar purported shareholder derivative actions on October 30, 2018 and November 7, 2018 in the Delaware Court of Chancery (the Consolidated Delaware Derivative Actions). Defendants’ motion to dismiss the Consolidated Delaware Derivative Actions is pending.
Other shareholders filed similar purported shareholder derivative actions on December 26, 2018, February 15, 2019, and January 27, 2020 in the Delaware Court of Chancery. Those actions are either stayed or defendants’ time to respond to the complaint has not yet passed.
On January 5,investigations.Since 2015, Contour IP Holdings LLC (CIPH) and related entities have filed a complaint against the Companylawsuits in various federal court in Utahdistrict courts alleging, among other things, patent infringement in relation to certain GoPro cameras sold after November 2014. On November 30, 2015, Contour dismissedproducts. Following litigation in federal courts and the Utah action. On November 30, 2015, Contour IP Holdings LLC (“CIPH”), a non-practicing entity re-filed a similar complaint in Delaware seeking unspecified damages. GoPro filed an inter partes review (IPR) at the USUnited States Patent and Trademark Office. The caseOffice, CIPH’s patents were ruled invalid in March 2022. Judgment was transferred to the Northern District of California in July 2017 and was stayedthen entered in favor of the IPR proceedings, most recently on December 12, 2018. Upon conclusion ofCompany and against CIPH. CIPH later appealed, and the IPRs,appeal is pending at the District Court liftedFederal Circuit. The Company believes that the stay on October 1, 2019. On October 8, 2019, the court entered a schedule for the remainder of the case, with trial currently scheduled to begin on August 31, 2020. We believe that this matterappeal lacks merit and we intendintends to vigorously defend against CIPH.CIPH's appeal.
WeThe Company regularly evaluateevaluates the associated developments of the legal proceedingsproceeding described above, as well as other legal proceedings that arise in the ordinary course of business. While litigation is inherently uncertain, based on the currently available information, we arethe Company is unable to determine a loss or a range of loss, and dodoes not believe the ultimate cost to resolve these matters will have a material adverse effect on ourits business, financial condition, cash flows or results of operations.operations.
Indemnifications. The Company has entered into indemnification agreements with its directors and executive officers which requires the Company to indemnify its directors and executive officers against liabilities that may arise by reason of their status or service. In addition, in the normal course of business, the Company enters into agreements that contain a variety of representations and warranties, and provide for general indemnification. The Company’s exposure under these agreements is unknown because it involves claims that may be made against the Company in the future, but have not yet been made. It is not possible to determine the maximum potential amount under these indemnification agreements due to the Company’s limited history with indemnification claims and the unique facts and circumstances involved in each particular agreement. As of December 31, 2019,2022, the Company has not paid any claims nor has it been required to defend any action related to its indemnification obligations. However, the Company may record charges in the future as a result of these indemnification obligations.

10. Concentrations of risk and geographic information
Customer concentration.Concentration of risk. Financial instruments which potentially subject the Company to concentrationsconcentration of credit risk consist principallyincludes cash and cash equivalents, marketable securities, accounts receivable, and derivative instruments, including the Capped Calls associated with the 2025 Notes. The Company places cash and cash equivalents with high-credit-quality financial institutions; however, the Company maintains cash balances in excess of trade receivables.the FDIC insurance limits. The Company believes that credit risk for accounts receivable is mitigated by the Company’s credit evaluation process, relatively short collection terms and dispersion of its customer base. The Company generally does not require collateral and losses on trade receivables have historically been within management’sthe Company’s expectations. The Company believes its counterparty credit risk related to its derivative instruments is mitigated by transacting with major financial institutions with high credit ratings.
93


GoPro, Inc.
Notes to Consolidated Financial Statements
Customers who represented 10% or more of the Company’s net accounts receivable balance were as follows:

GoPro, Inc.
Notes to Consolidated Financial Statements

 December 31, 2019 December 31, 2018
Customer A15% *
Customer B11% 11%
Customer C* 12%

* Less than 10% of net accounts receivable for the period indicated.
December 31, 2022December 31, 2021
Customer A30%18%
Customer B11%30%
The following table summarizes the Company’s accounts receivables sold, without recourse, and factoring fees paid:
 Year ended December 31,
(in thousands)2019 2018 2017
Accounts receivable sold$120,728
 $126,220
 $178,300
Factoring fees1,509
 1,639
 1,630

Year ended December 31,
(in thousands)202220212020
Accounts receivable sold$122,662 $108,636 $99,410 
Factoring fees1,122 426 678 
CustomersThird-party customers who represented 10% or more of the Company’s total revenue were as follows:
Year ended December 31,
202220212020
Customer A*11%10%
 Year ended December 31,
 2019 2018 2017
Customer A11% 13% 15%

* Less than 10% of total revenue for the period indicated.
Supplier concentration. The Company relies on third parties for the supply and manufacture of its products, some of which are sole-source suppliers. The Company believes that outsourcing manufacturing enables greater scale and flexibility. As demand and product lines change, the Company periodically evaluates the need and advisability of adding manufacturers to support its operations. In instances where a supply and manufacture agreement does not exist or suppliers fail to perform their obligations, the Company may be unable to find alternative suppliers or satisfactorily deliver its products to its customers on time, if at all. The Company also relies on third parties with whom it outsources supply chain activities related to inventory warehousing, order fulfillment, distribution and other direct sales logistics. In instances where an outsourcing agreement does not exist or these third parties fail to perform their obligations, the Company may be unable to find alternative partners or satisfactorily deliver its products to its customers on time.
Geographic information
Revenue by geographic region was as follows:
 Year ended December 31, 2019 vs 2018 2018 vs 2017
(in thousands)2019 2018 2017 % Change % Change
Americas$523,975
 $494,797
 $582,917
 6 % (15)%
Europe, Middle East and Africa (EMEA)359,187
 366,438
 333,454
 (2) 10
Asia and Pacific (APAC)311,489
 287,102
 263,370
 8
 9
Total revenue$1,194,651
 $1,148,337
 $1,179,741
 4 % (3)%

Year ended December 31,2022 vs 20212021 vs 2020
(in thousands)202220212020% Change% Change
Americas$521,270 $607,534 $483,331 (14)%26 %
Europe, Middle East and Africa (EMEA)300,870 305,654 218,670 (2)40 
Asia and Pacific (APAC)271,401 247,896 189,924 31 
Total revenue$1,093,541 $1,161,084 $891,925 (6)%30 %
Revenue infrom the United States, which is included in the Americas geographic region, was $429.9$446.0 million, $401.1$526.5 million, and $497.0$428.3 million for 2019, 20182022, 2021 and 2017,2020, respectively. No other individual country exceeded 10% of total revenue for any period presented. The Company does not disclose revenue by product category as it does not track sales incentives and other revenue adjustments by product category to report such data.
As of December 31, 20192022 and 2018,2021, long-lived assets, which represent net property and equipment, located outside the United States, primarily in Hong Kong and Mainlandmainland China, were $11.0$4.0 million and $15.9$6.2 million, respectively.

94


GoPro, Inc.
Notes to Consolidated Financial Statements

11. Restructuring charges
Restructuring charges for each period were as follows:
 Year ended December 31,
(in thousands)2019 2018 2017
Cost of revenue$54
 $1,379
 $634
Research and development585
 12,794
 10,092
Sales and marketing314
 5,291
 7,047
General and administrative501
 3,279
 2,519
Total restructuring charges$1,454
 $22,743
 $20,292

First
Year ended December 31,
(in thousands)202220212020
Cost of revenue$8,090 $70 $1,201 
Research and development244 600 8,062 
Sales and marketing137 361 10,684 
General and administrative77 195 5,449 
Total restructuring charges$8,548 $1,226 $25,396 
Fourth quarter 20182022 restructuring plan
On January 2, 2018,In December 2022, the Company approved a restructuring plan to further reduce future operating expensescamera production-related costs by globally realigning its manufacturing footprint to concentrate production activities in two primary locations: China and better align resources around its long-term business strategy. The restructuring provided for a reduction of the Company's global workforce of approximately 18%, the closure of the Company's aerial group and the consolidation of certain leased office facilities.Thailand. Under the firstfourth quarter 20182022 restructuring, plan, the Company recorded restructuring charges of $17.8$8.1 million including $14.1$7.0 million for camera production line closure costs and $1.1 million for related transitional costs to severance and $3.7 million relatedmigrate production to other charges.the Company’s remaining manufacturing locations.
The following table provides a summary of the Company’s restructuring activities and the movement in the related liabilities recorded in accrued expenses and other current liabilities on the consolidated balance sheetConsolidated Balance Sheets under the firstfourth quarter 20182022 restructuring.
(in thousands)Contract and Other CostsTotal
Restructuring liability as of December 31, 2021$— $— 
Restructuring charges8,061 8,061 
Non-cash reductions(228)(228)
Restructuring liability as of December 31, 2022$7,833 $7,833 
Second quarter 2020 restructuring plan.
(in thousands)Severance Other Total
Restructuring liability as of December 31, 2017$
 $
 $
Restructuring charges14,107
 3,686
 17,793
Cash paid(12,460) (1,988) (14,448)
Non-cash settlements(528) (1,299) (1,827)
Restructuring liability as of December 31, 20181,119
 399
 1,518
Restructuring charges
 8
 8
Cash paid(1,095) (25) (1,120)
Non-cash reductions(24) (264) (288)
Restructuring liability as of December 31, 2019$
 $118
 $118

First quarter 2017 restructuring plan
On March 15, 2017,April 14, 2020, the Company approved a restructuring plan to reduce future operating expenses, optimize its business model and further align resources around its long-term business strategy.address the impact of the COVID-19 pandemic. The restructuring provided for a reduction of the Company’s global workforce by approximately 17%20% and the consolidation of certain leased office facilities. Under the firstsecond quarter 20172020 restructuring, plan, the Company recorded restructuring charges of $23.1$31.5 million to date, including $10.3a $12.5 million right-of-use asset impairment primarily related to its headquarters campus, $7.4 million related to severance, and $12.8$11.6 million related to accelerated depreciation and other charges.
The actions associated withCompany ceased using a portion of its headquarters campus in the first quarter 2017 restructuring plan were substantially completed by the fourththird quarter of 2017.2020 as part of the second quarter 2020 restructuring. The unused portion of the Company’s headquarters campus has its own identifiable expenses and is not dependent on other parts of the Company, and thus was considered its own asset group. As a result, the Company impaired a part of the carrying value of the related right-of-use asset to its estimated fair value using the discounted future cash flows method. The discounted future cash flows were determined based on future sublease rental rates, future sublease market conditions and a discount rate based on the weighted-average cost of capital. Based on the results of the Company’s assessment, the Company recognized a $12.3 million impairment, which was reflected as a restructuring expense, primarily in the operating expense financial statement line items in the Consolidated Statements of Operations.


95


GoPro, Inc.
Notes to Consolidated Financial Statements

The following table provides a summary of the Company’s restructuring activities and the movement in the related liabilities recorded in accrued expenses and other current liabilities, and other long-term liabilities on the consolidated balance sheet under the first quarter 2017 restructuring plan.
(in thousands)Severance Other Total
Restructuring liability as of December 31, 2016$
 $
 $
Restructuring charges (1)
10,312
 6,654
 16,966
Cash paid(9,509) (151) (9,660)
Non-cash reductions(803) (2,953) (3,756)
Restructuring liability as of December 31, 2017
 3,550
 3,550
Restructuring charges (1)

 4,783
 4,783
Cash paid
 (3,293) (3,293)
Non-cash charges
 627
 627
Restructuring liability as of December 31, 2018
 5,667
 5,667
Restructuring charges (1)

 1,395
 1,395
Cash paid
 (2,257) (2,257)
Non-cash reductions
 (335) (335)
Restructuring liability as of December 31, 2019$
 $4,470
 $4,470

(1)
Includes lease termination charges, which is included in accrued expenses and other current liabilities, and other long-term liabilities in the accompanying consolidated balance sheets, and totaled $4.5 million as of December 31, 2019.
Fourth quarter 2016 restructuring plan
On November 29, 2016, the Company approved a restructuring plan to reduce future operating expenses. The restructuring provided for a reduction of the Company’s global workforce of approximately 15%, the closure of the Company’s entertainment group to concentrate on its core business and the consolidation of certain leased office facilities. Under the fourth quarter 2016 restructuring plan, the Company recorded restructuring charges of $40.0 million, including $36.8 million related to severance, and $3.2 million related to accelerated depreciation and other charges. The actions associated with the fourth quarter 2016 restructuring plan were substantially completed by March 31, 2017.
The following table provides a summary of the Company’s restructuring activities and the movement in the related liabilities recorded in accrued expenses and other current liabilities on the consolidated balance sheet under the fourth quarter 2016 restructuring plan.
(in thousands)Severance Other Total
Restructuring liability as of December 31, 2016$9,660
 $879
 $10,539
Restructuring charges2,134
 1,055
 3,189
Cash paid(11,411) (1,884) (13,295)
Non-cash settlements17
 
 17
Restructuring liability as of December 31, 2017400
 50
 450
Restructuring charges143
 
 143
Cash paid(244) 
 (244)
Restructuring liability as of December 31, 2018299
 50
 349
Restructuring charges51
 
 51
Cash paid(78) 
 (78)
Non-cash reductions
 (50) (50)
Restructuring liability as of December 31, 2019$272
 $
 $272


GoPro, Inc.
Notes to Consolidated Financial Statements

Schedule II
GoPro, Inc.
VALUATION AND QUALIFYING ACCOUNTS
For the year ended December 31, 2019, 20182022, 2021 and 20172020
(in thousands)Balance at Beginning of YearCharges to RevenueCharges (Benefits) to ExpenseCharges to Other Accounts - EquityDeductions/Write-offsBalance at End of Year
Allowance for doubtful accounts receivable:
Year ended December 31, 2022$700 $— $(294)$— $(16)$390 
Year ended December 31, 2021492 — 393 — (185)700 
Year ended December 31, 2020830 — (24)— (314)492 
Valuation allowance for deferred tax assets:
Year ended December 31, 2022$— $— $— $— $— $— 
Year ended December 31, 2021287,276 — (284,551)— (2,725)— 
Year ended December 31, 2020277,693 — 16,762 (7,179)— 287,276 
(in thousands)Balance at Beginning of Year Charges to Revenue Charges (Benefits) to Expense Charges to Other Accounts - Equity Deductions/Write-offs Balance at End of Year
Allowance for doubtful accounts receivable:           
Year ended December 31, 2019$500
 $
 $616
 $
 $(286) $830
Year ended December 31, 2018750
 
 199
 
 (449) 500
Year ended December 31, 20171,281
 
 (263) 
 (268) 750
Valuation allowance for deferred tax assets:           
Year ended December 31, 2019$271,374
 $
 $4,717
 $1,602
 $
 $277,693
Year ended December 31, 2018226,458
 
 42,772
 2,144
 
 271,374
Year ended December 31, 2017110,433
 
 (36,497) 152,522
 
 226,458


96


Item 9. Changes in and Disagreements with Accountants on Accounting and Financial Disclosure
None.

Item 9A. Controls and Procedures
Evaluation of Disclosure Controls and Procedures
We maintain “disclosure controls and procedures,” as defined in Rules 13a-15(e) and 15d-15(e) under the Exchange Act, that are designed to ensure that information required to be disclosed by a company in the reports that it files or submits under the Exchange Act is recorded, processed, summarized and reported, within the time periods specified in the SEC’s rules and forms. Disclosure controls and procedures include, without limitation, controls and procedures designed to ensure that information required to be disclosed by a company in the reports that it files or submits under the Exchange Act is accumulated and communicated to the company’s management, including its principal executive and principal financial officers, as appropriate to allow timely decisions regarding required disclosure.
Our management, with the participation of our Chief Executive Officer and our Chief Financial Officer, evaluated the effectiveness of our disclosure controls and procedures as of December 31, 2019.2022. Based on the evaluation of our disclosure controls and procedures as of December 31, 2019,2022, our Chief Executive Officer and Chief Financial Officer concluded that, as of such date, our disclosure controls and procedures were effective at the reasonable assurance level.
Management’s Report on Internal Control Over Financial Reporting
Our management is responsible for establishing and maintaining adequate internal control over financial reporting (as defined in Rule 13a-15(f) under the Exchange Act). Our management conducted an assessment of the effectiveness of our internal control over financial reporting based on the criteria established in “InternalInternal Control - Integrated Framework”Framework (2013) issued by the Committee of Sponsoring Organizations of the Treadway Commission (COSO). Based on that assessment, our management has concluded that our internal control over financial reporting was effective as of December 31, 2019.2022. The effectiveness of the Company’s internal control over financial reporting as of December 31, 20192022 has been audited by PricewaterhouseCoopers LLP, an independent registered public accounting firm, as stated in their report which appears herein.
Changes in Internal Control over Financial Reporting
There was no change in our internal control over financial reporting identified in connection with the evaluation required by Rules 13a-15(d) and 15d-15(d) of the Exchange Act that occurred during the three months ended December 31, 20192022 that has materially affected, or is reasonably likely to materially affect, our internal control over financial reporting.
Inherent Limitations on Effectiveness of Controls
Our management, including the CEO and CFO, recognizes that our disclosure controls and procedures or our internal control over financial reporting cannot prevent or detect all possible instances of errors and all fraud. A control system, no matter how well designed and operated, can provide only reasonable, not absolute, assurance that the control system’s objectives will be met. The design of a control system must reflect the fact that there are resource constraints, and the benefits of controls must be considered relative to their costs.

Item 9B. Other Information
None.

Item 9C. Disclosure Regarding Foreign Jurisdictions that Prevent Inspections
Not applicable.

97



PART III

Item 10. Directors, Executive Officers and Corporate Governance
The information required for this Item is incorporated by reference from our Proxy Statement to be filed for our 20202023 Annual Meeting of Stockholders within 120 days after the end of the fiscal year ended December 31, 2019.2022.

Item 11. Executive Compensation
The information required for this Item is incorporated by reference from our Proxy Statement to be filed for our 20202023 Annual Meeting of Stockholders within 120 days after the end of the fiscal year ended December 31, 2019.2022.

Item 12. Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters
Securities authorized for issuance under equity compensation plans. The information required forby this Item isitem will be included in an amendment to this Annual Report on Form 10-K or incorporated by reference from our Proxy Statement to be filed with the SEC for our 20202023 Annual Meeting of Stockholders within 120 days after the end of theour fiscal year ended December 31, 2019.2022.

Item 13. Certain Relationships and Related Transactions, and Director Independence
The information required for this Item is incorporated by reference from our Proxy Statement to be filed for our 20202023 Annual Meeting of Stockholders within 120 days after the end of the fiscal year ended December 31, 2019.2022.

Item 14. Principal Accounting Fees and Services
The information required for this Item is incorporated by reference from our Proxy Statement to be filed for our 20202023 Annual Meeting of Stockholders within 120 days after the end of the fiscal year ended December 31, 2019.2022.

98


PART IV

Item 15. Exhibits, Financial Statement Schedules
1.Financial Statements
1.    Financial Statements
The financial statements filed as part of this report are listed in the “IndexIndex to Consolidated Financial Statements”Statements under Part II, Item 8 of this Form 10-K.
2.Financial Statement Schedules
2.    Financial Statement Schedules
The financial statement schedule filed in response to Part II, Item 8 and Part IV, Item 15(c) of this Form 10-K is listed under Part II, Item 8 on the Index to Consolidated Financial Statements.
3.Exhibit Listing

3.    Exhibit Listing
ExhibitIncorporated by ReferenceFiled
NumberExhibit TitleFormFile No.ExhibitFiling DateHerewith
Restated Certificate of Incorporation of the Registrant, with Certificate of Change of Registered Agent and/or Registered Office10-K001-365143.01February 15, 2019
Amended and Restated Bylaws of the Registrant.S-1333-2000383.02November 10, 2014
Form of Registrant’s Class A common stock certificate.S-1333-1960834.01May 19, 2014
Description of Registrant’s Securities Registered Under Section 12 of the Exchange Act10-K001-365144.08February 14, 2020
Form of Indemnity Agreement by and between the Registrant and each of its directors and executive officers.S-1333-19608310.01May 19, 2014
Form of Change in Control Severance Agreement.S-1333-19608310.09May 19, 2014
2010 Equity Incentive Plan, as amended, and form of stock option agreement and restricted stock unit agreement.S-1333-19608310.02May 19, 2014
2014 Equity Incentive Plan, as amended, and forms thereunder.10-Q001-3651410.03July 29, 2016
2014 Employee Stock Purchase Plan and forms thereunder.S-1/A333-19608310.04June 11, 2014
Executive Severance Policy.10-K001-3651410.06February 15, 2019
Employment Letter to Nicholas Woodman from the Registrant, dated June 2, 2014.S-1/A333-19608310.16June 11, 2014
Waiver Agreement dated January 1, 2018 by and between Nicholas Woodman and the Registrant.10-K001-3651410.17February 16, 2018
Offer Letter to Eve Saltman from the Registrant, dated March 7, 2018.10-Q001-3651410.02May 4, 2018
Offer Letter to Brian McGee from the Registrant, dated September 3, 2015.10-K001-3651410.12February 16, 2017
Offer Letter to Aimee Lapic from the Registrant, dated March 26, 2020.10-K001-3651410.11February 12, 2021
Offer Letter to Dean Jahnke from the Registrant, dated March 5, 2014.X
Offer Letter to Kevin Hinge from the Registrant, dated July 7, 2016.X
Office Lease Agreement, dated as of November 1, 2011, by and between Locon San Mateo, LLC and the Registrant, as amended, and other leases for the Registrant’s headquarters.S-1333-19608310.12May 19, 2014
Eighth amendment to Office Lease Agreement, by and between RAR2 - Clearview Business Park Owner QRS, LLC and the Registrant, dated February 24, 2016.10-K001-3651410.15February 16, 2017
99


Exhibit  Incorporated by ReferenceFiled
Number Exhibit TitleFormFile No.ExhibitFiling DateHerewith
 Restated Certificate of Incorporation of the Registrant, with Certificate of Change of Registered Agent and/or Registered Office10-K001-365143.01February 15, 2019 
 Amended and Restated Bylaws of the Registrant.S-1333-2000383.02November 10, 2014 
 Form of Registrant’s Class A common stock certificate.S-1333-1960834.01May 19, 2014 
 Description of Registrant’s Securities Registered Under Section 12 of the Exchange Act    X
 Form of Indemnity Agreement by and between the Registrant and each of its directors and executive officers.S-1333-19608310.01May 19, 2014 
 Form of Change in Control Severance Agreement.S-1333-19608310.09May 19, 2014 
 2010 Equity Incentive Plan, as amended, and form of stock option agreement and restricted stock unit agreement.S-1333-19608310.02May 19, 2014 
 2014 Equity Incentive Plan, as amended, and forms thereunder.10-Q001-3651410.03July 29, 2016 
 2014 Employee Stock Purchase Plan and forms thereunder.S-1/A333-19608310.04June 11, 2014 
 Executive Severance Policy.10-K001-3651410.06February 15, 2019 
 Employment Letter to Nicholas Woodman from the Registrant, dated June 2, 2014.S-1/A333-19608310.16June 11, 2014 
 Waiver Agreement dated January 1, 2018 by and between Nicholas Woodman and the Registrant.10-K001-3651410.17February 16, 2018 
 Offer Letter to Eve Saltman from the Registrant, dated March 7, 2018.10-Q001-3651410.02May 4, 2018 
 Offer Letter to Brian McGee from the Registrant, dated September 3, 2015.10-K001-3651410.12February 16, 2017 
 Offer Letter to Sandor Barna from the Registrant, dated July 8, 201510-K001-3651410.11February 15, 2019 
 Officer Letter to Sandor Barna from the Registrant, dated February 12, 201810-Q001-3651410.01May 4, 2018 
 Office Lease Agreement, dated as of November 1, 2011, by and between Locon San Mateo, LLC and the Registrant, as amended, and other leases for the Registrant’s headquarters.S-1333-19608310.12May 19, 2014 
 Eighth amendment to Office Lease Agreement, by and between RAR2 - Clearview Business Park Owner QRS, LLC and the Registrant, dated February 24, 2016.10-K001-3651410.15February 16, 2017 
Ninth amendment to Office Lease Agreement, by and between RAR2 - Clearview Business Park Owner QRS, LLC and the Registrant, dated August 3, 2016.10-K001-3651410.16February 16, 2017
First Amendment, dated August 12, 2016, to Office Lease Agreement dated November 1, 2011, between the Company and RAR2-Clearview Business Park Owner, LLC.10-Q001-3651410.02August 4, 2017
Tenth amendment to Office Lease Agreement by and between HG Clearview Owner LLC and the Registrant, dated April 30, 201910-Q001-3651410.01May 10, 2019
Credit Agreement by and among Registrant, the Lenders party thereto and Wells Fargo Bank, National Association, N.A. dated January 22, 2021.10-K001-3651410.22February 12, 2021
Indenture, dated as of April 12, 2017, between the Company and Wells Fargo Bank, National Association (including the form of 3.50% Convertible Senior Notes due 2022)8-K001-365144.1April 12, 2017
Indenture, dated as of November 24, 2020, between the Company and Wells Fargo Bank, National Association (including the form of 1.25% convertible senior notes due 2025)8-K001-365144.1November 24, 2020
Sub-Lease Agreement, dated as of October 14, 2021, by and between Skydio and the Registrant, for the Registrant’s headquarters’ buildings E and F.10-K001-3651410.25February 11, 2022
List of Subsidiaries.X
Consent of Independent Registered Public Accounting Firm.X
Power of Attorney (included on the signature page to this Annual Report on Form 10-K).X
Certification of Principal Executive Officer Required Under Rule 13(a)-14(a) and 15(d)-14(a) of the Securities Exchange Act of 1934, as amended.X
Certification of Principal Financial Officer Required Under Rule 13(a)-14(a) and 15(d)-14(a) of the Securities Exchange Act of 1934, as amended.X
Certification of the Chief Executive Officer and Chief Financial Officer Pursuant to 18 U.S.C. Section 1350.X
101.INSInline XBRL Instance DocumentX
101.SCHInline XBRL Taxonomy Extension SchemaX
101.CALInline XBRL Taxonomy Extension Calculation LinkbaseX
101.LABInline XBRL Taxonomy Extension Label LinkbaseX
101.PREInline XBRL Taxonomy Extension Presentation LinkbaseX
101.DEFInline XBRL Taxonomy Extension Definition LinkbaseX
104Inline XBRL For the cover page of this Annual Report on Form 10-K, included in the Exhibit 101 Inline XBRL Document SetX

 Ninth amendment to Office Lease Agreement, by and between RAR2 - Clearview Business Park Owner QRS, LLC and the Registrant, dated August 3, 2016.10-K001-3651410.16February 16, 2017 
 Credit Agreement by and among Registrant, the Lenders party thereto and JPMorgan Chase Bank, N.A. dated March 25, 2016.10-Q001-3651410.17May 6, 2016 
 Forward Stock Purchase Transaction, dated April 6, 2017, between the Company and JPMorgan Chase Bank, National Association.8-K001-3651410.1April 7, 2017 
 First Amendment, dated August 12, 2016, to Office Lease Agreement dated November 1, 2011, between the Company and RAR2-Clearview Business Park Owner, LLC.10-Q001-3651410.02August 4, 2017 
 Tenth amendment to Office Lease Agreement by and between HG Clearview Owner LLC and the Registrant, dated April 30, 201910-Q001-3651410.01May 10, 2019 
 Amendment No. 1, dated June 28, 2019, to Credit Agreement by and among Registrant, the Lenders party thereto and JPMorgan Chase Bank, N.A. dated March 25, 2016    X
 Amendment No. 2, dated September 27, 2019, to Credit Agreement by and among Registrant, the Lenders party thereto and JPMorgan Chase Bank, N.A. dated March 25, 2016    X
 List of Subsidiaries.    X
 Consent of Independent Registered Public Accounting Firm.    X
 Power of Attorney (included on the signature page to this Annual Report on Form 10-K).    X
 Certification of Principal Executive Officer Required Under Rule 13(a)-14(a) and 15(d)-14(a) of the Securities Exchange Act of 1934, as amended.    X
 Certification of Principal Financial Officer Required Under Rule 13(a)-14(a) and 15(d)-14(a) of the Securities Exchange Act of 1934, as amended.    X
 Certification of the Chief Executive Officer and Chief Financial Officer Pursuant to 18 U.S.C. Section 1350.    X
101.INS Inline XBRL Instance Document    X
101.SCH Inline XBRL Taxonomy Extension Schema    X
101.CAL Inline XBRL Taxonomy Extension Calculation Linkbase    X
101.LAB Inline XBRL Taxonomy Extension Label Linkbase    X
101.PRE Inline XBRL Taxonomy Extension Presentation Linkbase    X
101.DEF Inline XBRL Taxonomy Extension Definition Linkbase    X
104 Inline XBRL For the cover page of this Annual Report on Form 10-K, included in the Exhibit 101 Inline XBRL Document Set    X

*    Indicates a management contract or compensatory plan.
‡    As contemplated by SEC Release No. 33-8212, these exhibits are furnished with this Annual Report on Form 10-K and are not deemed filed with the SEC and are not incorporated by reference in any filing of GoPro, Inc. under the Securities Act of 1933 or the Exchange Act of 1934, whether made before or after the date hereof and irrespective of any general incorporation language in such filings.

Item 16. Form 10-K Summary
None.

100


SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the Registrant has duly caused this Report to be signed on its behalf by the undersigned, thereunto duly authorized.

GoPro, Inc.
(Registrant)
GoPro, Inc.
(Registrant)
Dated:February 10, 2023
Dated:February 14, 2020By: /s/ Nicholas Woodman
Nicholas Woodman

Chief Executive Officer

(Principal Executive Officer)
Dated:February 14, 202010, 2023By: /s/ Brian McGee
Brian McGee
Chief Financial Officer and Chief Operating Officer
(Principal Financial Officer)
Dated:February 10, 2023By: /s/ Charles Lafrades
Charles Lafrades
Chief Accounting Officer
(Principal Accounting Officer)
101


POWER OF ATTORNEY
KNOW ALL PERSONS BY THESE PRESENTS, that each person whose signature appears below hereby constitutes and appoints Nicholas Woodman and Brian McGee, and each of them, as his true and lawful attorneys-in-fact, proxies and agents, each with full power of substitution, for him in any and all capacities, to sign any and all amendments to this Annual Report on Form 10-K, and to file the same, with all exhibits thereto and other documents in connection therewith, with the Securities and Exchange Commission, granting unto said attorneys-in-fact, proxies and agents full power and authority to do and perform each and every act and thing requisite and necessary to be done in connection therewith, as fully for all intents and purposes as he might or could do in person, hereby ratifying and confirming all that said attorneys-in-fact, proxies and agents, or their or his substitute or substitutes, may lawfully do or cause to be done by virtue hereof.
Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed below by the following persons on behalf of the registrant and in the capacities and on the dates indicated.
102


NameTitleDate
By:/s/ Nicholas WoodmanChief Executive Officer and ChairmanFebruary 10, 2023
Nicholas Woodman(Principal Executive Officer)
By:NameTitleDate
By:/s/ Nicholas WoodmanChief Executive Officer and ChairmanFebruary 14, 2020
Nicholas Woodman(Principal Executive Officer)
By:/s/ Brian McGeeChief Financial Officer and Chief Operating OfficerFebruary 14, 202010, 2023
Brian McGee(Principal Financial and Accounting Officer)
By:/s/ Tyrone Ahmad-TaylorDirectorFebruary 14, 202010, 2023
Tyrone Ahmad-Taylor
By:/s/ Kenneth GoldmanDirectorFebruary 14, 202010, 2023
Kenneth Goldman
By:/s/ Peter GotcherDirectorFebruary 14, 202010, 2023
Peter Gotcher
By:/s/ Shaz KahngDirectorFebruary 10, 2023
Shaz Kahng
By:/s/ James LanzoneDirectorFebruary 14, 202010, 2023
James Lanzone
By:/s/ Alexander LurieDirectorFebruary 14, 202010, 2023
Alexander Lurie
By:/s/ Susan LyneDirectorFebruary 14, 202010, 2023
Susan Lyne
By:/s/ Frederic WeltsDirectorFebruary 14, 202010, 2023
Frederic Welts
By:/s/ Lauren ZalaznickDirectorFebruary 14, 202010, 2023
Lauren Zalaznick

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