UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 10-K
ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
xANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
For the fiscal year ended July 28, 201830, 2022
OR
¨TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
For the transition period from to
Commission file number: 001-38291
STITCH FIX, INC.
(Exact name of registrant as specified in its charter)
Delaware27-5026540
(State or other jurisdiction of incorporation or organization)(I.R.S. Employer Identification No.)
1 Montgomery Street, Suite 15001100
San Francisco, California 94104
(Address of principal executive offices and zip code)
Registrant’s(415) 882-7765
Registrant's telephone number, including area code: (415) 882-7765
code
Securities registered pursuant to Section 12(b) of the Act:

Title of Each ClassTrading SymbolName of Each Exchange on Which Registered
Class A common stock, par value $0.00002 per shareSFIXNasdaq Stock Market LLC (Nasdaq Global Select Market)Market
Securities registered pursuant to Section 12(g) of the Act:
None
Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act.
YES ¨ NO xYes ☒ No ☐
Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act.
YES ¨ NO xYes ☐ No ☒
Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. YES x NO ¨Yes ☒ No ☐
Indicate by check mark whether the registrant has submitted electronically every Interactive Data File required to be submitted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit such files). YES x NO ¨Yes ☒ No ☐
Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K is not contained herein, and will not be contained, to the best of registrant’s knowledge, in definitive proxy or information statements incorporated by reference in Part III of this Form 10-K or any amendment to this Form 10-K. x
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Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, a smaller reporting company or an emerging growth company. See the definitions of “large accelerated filer,” “accelerated filer,” “smaller reporting company” and “emerging growth company” in Rule 12b-2 of the Exchange Act.
Large accelerated filer ☒Accelerated filer
Non-accelerated filer  Smaller reporting company
Large accelerated filer ¨
Accelerated filer ¨
Non-accelerated filer x
Smaller reporting company ¨
Emerging growth company¨
If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ¨
Indicate by check mark whether the registrant has filed a report on and attestation to its management’s assessment of the effectiveness of its internal control over financial reporting under Section 404(b) of the Sarbanes-Oxley Act (15 U.S.C. 7262(b)) by the registered public accounting firm that prepared or issued its audit report. Yes ☒ No ☐
Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Act). YES ¨ NO xYes ☐ No ☒
The aggregate market value of the voting and non-voting common equity held by non-affiliates of the registrant was approximately $199.1 million asAs of January 27, 2018,29, 2022, the last day of the registrant’s most recently completed second fiscal quarter, the aggregate market value of the registrant’s voting Class A common stock and Class B common stock held by non-affiliates of the registrant was approximately $1,206,335,204 and $1,324,337, respectively, based upon theon a closing sale price of $14.87 per share of the registrant’s Class A common stock as reported on theThe Nasdaq Global Select Market reported foron January 26, 2018. Excludes an aggregate of 62,907,730 shares of the registrant’s common stock held by officers, directors and affiliated stockholders as of January 27, 2018. For purposes of determining whether a stockholder was an affiliate of the registrant at January 27, 2018, the registrant assumed that a stockholder was an affiliate of the registrant if such stockholder (i) beneficially owned 10% or more of the registrant’s capital stock, as determined based on public filings, and/or (ii) was an executive officer or director, or was affiliated with an executive officer or director, of the registrant at January 27, 2018. Exclusion of such shares should not be construed to indicate that any such person possesses the power, direct or indirect, to direct or cause the direction of the management or policies of the registrant or that such person is controlled by or under common control with the registrant.28, 2022.
As of September 27, 2018,16, 2022, the number of outstanding shares of the registrant’s Class A common stock, par value $0.00002 per share, was 38,513,396,85,402,027, and the number of outstanding shares of the registrant’s Class B common stock, par value $0.00002 per share, was 60,619,532.25,405,020.
DOCUMENTS INCORPORATED BY REFERENCE
Portions of the registrant’s definitive Proxy Statement for the 20182022 Annual Meeting of Stockholders to be filed with the U.S. Securities and Exchange Commission pursuant to Regulation 14A not later than 120 days after the end of the fiscal year covered by this Annual Report on Form 10-K are incorporated by reference in Part III, Items 10-14 of this Annual Report on Form 10-K.






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Table of Contents



Unless the context suggests otherwise, references in this Annual Report on Form 10-K (the “Annual Report”) to “Stitch Fix,” the “Company,” “we,” “us”“us,” and “our” refer to Stitch Fix, Inc. and, where appropriate, its subsidiaries.



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PART I
SPECIAL NOTE REGARDING FORWARD-LOOKING STATEMENTS
This Annual Report contains forward-looking statements that involve risks, uncertainties, and assumptions that, if they never materialize or prove incorrect, could cause our results to differ materially from those expressed or implied by such forward-looking statements. The statements contained in this Annual Report that are not purely historical are forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, or the Securities Act, and Section 21E of the Securities Exchange Act of 1934, as amended, or the Exchange Act. Forward-looking statements are often identified by the use of words such as, but not limited to, "anticipate," "believe," "can," "continue," "could," "estimate," "expect," "intend," "may," "might," "plan," "project," "seek," "should," "target," "will," "would"“anticipate,” “believe,” “can,” “continue,” “could,” “estimate,” “expect,” “intend,” “may,” “might,” “plan,” “project,” “seek,” “should,” “target,” “will,” “would,” and similar expressions or variations intended to identify forward-looking statements. These statements are based on the beliefs and assumptions of our management, which are in turn based on information currently available to management. Such forward-looking statements are subject to risks, uncertainties, and other important factors that could cause actual results and the timing of certain events to differ materially from future results expressed or implied by such forward-looking statements. Factors that could cause or contribute to such differences include, but are not limited to, those discussed in the section titled "Risk Factors"“Risk Factors” included under Part I, Item 1A below. Furthermore, such forward-looking statements speak only as of the date of this report.Annual Report. Except as required by law, we undertake no obligation to update any forward-looking statements to reflect events or circumstances after the date of such statements.
Item 1. Business.
Overview
Stitch Fix is transforming the way people find what they love, one client at a time and one Fix at a time.love.
Stitch Fix was inspired by the vision of a client-first, client-centric new way of retail. What people buy and wear matters. When we serve our clients well, we help them discover and define their styles, we find jeans that fit and flatter their bodies, we reduce their anxiety and stress when getting ready in the morning, we give them confidence in job interviews and on first dates, and we give them time back in their lives to invest in themselves or spend with their families. Most of all, we are fortunate to play a small part in our clients looking, feeling, and ultimately being their best selves.
We are reinventingStitch Fix operates in the shopping experience by delivering one-to-one personalization to our clients through the combination of data scienceUnited States and human judgment. This combination drives a better client experience and a more powerful business model than either element could deliver independently.
United Kingdom. Since our founding in 2011, we have helped millions of clientsmen, women, and kids discover and buy what they love through personalized shipments of apparel, shoes, and accessories, hand selectedaccessories. Currently, clients can engage with us in one of two ways that, combined, form an ecosystem of personalized experiences across styling, shopping, and inspiration: (1) by receiving a personalized shipment of items informed by our algorithms and sent by a Stitch Fix stylistsstylist (a “Fix”); or (2) by purchasing directly from our website or mobile app based on a personalized assortment of outfit and delivered to our clients’ homes. We call each of these shipments a Fix.item recommendations (“Freestyle”). Clients can choose to schedule automatic shipments or order a Fix on demand after they fill out a style profile on our website or mobile app. For each Fix, we charge clients a styling fee that is credited toward items they purchase. Alternatively, select clients may purchase an annual Style Pass, which offers unlimited styling for the year for a $49 fee that is also credited towards items they purchase. After receiving a Fix, our clients purchase the items they want to keep and return the other items, if any, at no additional charge. In addition,any. Freestyle utilizes our Extras feature allows clientsalgorithms to select items suchrecommend a personalized assortment of outfit and item recommendations that will update throughout the day and will continue to evolve as socks, bras, underwear and other intimates that are then added towe learn more about the five items their stylist selects for their Fix.client.
Stitch Fix was founded with a focus on Women’s apparel. In our first few years, we were able to gain a deep understanding of our clients and merchandise and build the capability to listen to our clients, respond to feedback, and deliver the experience of personalization. More recently, weWe have since extended those capabilities into Men’s, Kids, Petite, Maternity, Men’s,and Plus and Kids apparel, as well as shoes and accessories. Our stylists leverage our data science and apply their own judgment to hand select apparel, shoes and accessories for our clients from a broad range of merchandise.
We are successful when we are able to help clients find what they love again and again, creating long-term, trusted relationships. Our clients share personal information with us, including detailed style, size, fit, and price preferences, as well as unique inputs, such as how often they dress for certain occasions or which parts of their bodies they like to flaunt or cover up. Our clients are motivated to share these personal details with us and provide us with ongoing feedback because they recognize that doing so will result in more personalized and successful experiences. This feedback also creates a valuable network effect by helping us to better serve other clients. As of July 28, 2018,30, 2022, we had 2,742,000approximately 3,795,000 active clients. See the section titled “Management’s Discussion and Analysis of Financial Condition and Results of Operations—Key Financial and Operating Metrics” for information on how we define and calculate active clients.
The very human experience that we deliver is powered by data science. Our data science capabilities consist of our rich data set and our proprietary algorithms, which fuel our business by enhancing the client experience and driving business model efficiencies. The vast majority of our client data is provided directly and explicitly by the client, rather than inferred, scraped, or obtained from other sources. We also gather extensive merchandise data, such as inseam, pocket shape, silhouette, and fit. This large and growing data set provides the foundation for proprietary algorithms that we use throughout our business, including those that predict purchase behavior, forecast demand, optimize inventory, and enable us to design new apparel. We believe our data science capabilities give us a significant competitive advantage, and as our data set grows, our algorithms become more powerful.



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Our stylistsWith a Fix, we leverage our data science through a custom-built, web-based styling application that provides recommendations to our stylists from our broad selection of merchandise. Our stylists then applysend the most relevant items from our merchandise to a client in their judgment to select what they believe to be the best items for each Fix. Our stylists provide a personal touch, offer styling advice and context to each item selected, and help us develop long-term relationships with our clients.
We offer merchandise across multiple price points and styles from established and emerging brands, as well as our own private labels, which we call Exclusive Brands. Many of our brand partners also design and supply items exclusively for our clients.
In October 2018, we announced that we are planning to launch operations in the United Kingdom, or UK, by the end of our fiscal year 2019.
Industry Overview
Technology is Driving Transformation Across Industries
Technological innovation has profoundly impacted how consumers discover and purchase products, forcing businesses to adapt to engage effectively with consumers. We believe that new business models that embrace these changes and truly focus on the consumer will be the winners in this changing environment.
The Apparel, Shoes, and Accessories Market is Massive, but Many Retailers have Failed to Adapt to Changing Consumer Behavior
The U.S. apparel, shoes, and accessories market is large, but we believe many brick-and-mortar retailers have failed to adapt to evolving consumer preferences. Euromonitor, a consumer market research company, estimated that the U.S. apparel, footwear and accessories market was $342 billion in calendar 2017. Euromonitor expects this market to grow to $406 billion by calendar 2022, a compound annual growth rate, or CAGR, of 3.5%.
Historically, brick-and-mortar retailers have been the primary source of apparel, shoes, and accessories sales in the United States.sales. Over time, brick-and-mortar retail has changed and the era of salespersons who know each customer on a personal level has passed. We believe many of today’s consumers view the traditional retail experience as impersonal, time-consuming, and inconvenient. This has led to financial difficulties, bankruptcies, and store closures for many major department stores, specialty retailers, and retail chains.
eCommerce is Growing, but has Further Depersonalized the Shopping Experience
The internet has created new opportunities for consumers to shop for apparel. eCommerce continues to take market share from brick-and-mortar retail. Euromonitor estimated that the eCommerce portion of the U.S. apparel, footwear and accessories market was $70 billion in calendar 2017. Euromonitor expects the eCommerce portion of this market to grow to $133 billion by calendar 2022, a CAGR of 13.8%. This represents an expansion of eCommerce penetration of the U.S. apparel, footwear and accessories market from 20.4% of $342 billion in calendar 2017 to 32.7% of $406 billion in calendar 2022.
The first wave of eCommerce companies prioritized low price and fast delivery. This transaction-focused model is well suited for commoditized products and when consumers already know what they want. However, we believe eCommerce companies often fall short when consumers do not know what they want and price and delivery speed are not the primary decision drivers. There is an overwhelming selection of apparel, shoes, and accessories available to consumers online, and searchesstandard search bars and filters are poor tools when it comes to finding items that fit one’s style, figure, and occasion. eCommerce companies also lack the critical personal touchpoints necessary to help consumers find what they love, further depersonalizing the shopping experience.
Personalization is the Next Wave
To be relevant today, retailers must find a way to connect with consumers on a personal level and fit conveniently into their lifestyles. Personalization in retail can be difficult and nuanced, as consumers consider many factors that can be difficult to articulate, including style, size, fit, feel, and occasion. We believe that an intelligentconsumers seek personalized retail experiences, which we power through a combination of data science and human judgment is required to deliver the personalized retail experience that consumers seek.judgment.
Competition
The retail apparel industry is highly competitive. Our competitors include eCommerce companies that marketsell apparel, shoes, and accessories,accessories; local, national, and global department stores,stores; specialty retailers,retailers; discount chains,chains; independent retail storesstores; and the online offerings of these traditional retail competitors. Additionally, we experience competition for consumer discretionary spending from other product and experiential categories.
We compete primarily on the basis of client experience, brand, product selection, quality, convenience, and price. We believe that we are able to compete effectively because we offer clients a personalized and fun shopping experience that our competitors are unable to match. See Part I, Item1A “Risk Factors—Our industry is highly competitive and if we do not compete effectively our operating results could be adversely affected” for more information.
Our Service
Stitch Fix combines data science and human judgment to deliver one-to-one personalization to our clients at scale. We help millions of clients discover and buy what they love through data-driven, personalized hand-selected shipments of apparel, shoes, and accessories.


Our Data Science Advantage
Our data science capabilities fuel our business. These capabilities consist of our rich and growing set of detailed client and merchandise data and our proprietary algorithms. We use data science throughout our business, including to style our clients, offer personalized direct buy options, predict purchase behavior, forecast demand, optimize inventory, and design new apparel.

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Our data set is particularly powerful because:
the vast majority of our client data is provided directly and explicitly by the client, rather than inferred, scraped, or obtained from other sources;
our clients are motivated to provide us with relevant personal data, both at initial signup and over time as they use our service, because they trust it will improve their Fixes;shopping experience; and
our merchandise data tracks dimensions that enable us to predict purchase behavior and deliver a more personalized Fixes.experience.
On average, each client directly providesclients that complete our style profile provide us with over 90100 meaningful data points, through his or her style profile, including detailed style, size, fit, and price preferences, as well as unique inputs such as how often he or she dressesthey dress for certain occasions or which parts of his or her bodytheir bodies the client likesclients like to flaunt or cover up. Over time, through their feedback on Fixes they receive and Freestyle orders, clients share additional information about their preferences as well as detailed data about both the merchandise they keep and return. Historically, over 85%80% of our shipments have resulted in direct client feedback. This feedback loop drives important network effects, as our client-provided data informs not only our personalization capabilities for the specific client, but also helps us better serve other clients. In 2018, we introducedaddition, Style Shuffle, an interactive mobile and web-based gamefeature in which participants rate an assortment of Stitch Fix merchandise providingand outfits, provides additional data to strengthen our understanding of client tastes and style preferences.
We believe our proprietary merchandise data set is differentiated from other retailers. We encode each of our SKUs with manynumerous information attributes to help our algorithms make better recommendations for our clients. The information we store for each SKU includes:
basic data, such as brand, size, color, pattern, silhouette, and material;
item measurements, such as length, width, diameter of sleeve opening, and distance from collar to first button;
nuanced descriptors, such as how appropriate the piece is for a client that prefers preppy clothing or whether it is appropriate for a formal event; and
client feedback, such as how the item fit a 5’10”5’7” client or how popular the piece is with young mothers.
Our algorithms use our data set to match merchandise to each of our clients. For every combination of client and merchandise, we compute the probability the clientclients will keep that item based on hertheir and other clients’ preferences and purchase history as well as the attributes and past performance of the merchandise.
Pairing Data Science withand Human Judgment
The combinationpairing of data science and human judgment drives a better client experience and a more powerful business model than either element could deliver independently.model. Our advanced data science capabilities harness the power of our data for our stylists and clients by generating predictive recommendations to streamline our stylists’ individualizedthe curation process. Stylistsprocess, and in the case of Freestyle, generate highly personalized items and outfit recommendations in near real-time. For clients who prefer the assistance of a stylist, these stylists add a critical layer of contextual, human decision making that augments and improves our algorithms’ selections and ultimately produces a better, more personalized Fix for each client.creates the ultimate personalization experience.
Our Differentiated Value Proposition
Our Value Proposition to Clients
Our clients love our service for many reasons. We help clients find apparel, shoes, and accessories that they love in a way that is convenient and fun. We save our clients time by doing thepresenting them with a personalized shopping delivering Fixes right to their homes, allowing them to try on merchandise in the comfort of their homesexperience and in the context of their own closets and making the return process simple. Our expert styling service connects each client toadvice they can trust, whether through Freestyle or a professional who will understand her fashion needs, hand selectFix. We believe our personalization capability removes the frustration of endlessly scrolling through hundreds of items personalized to her and offer her ongoing style advice. that clients experience on other eCommerce platforms.
Clients also value the quality and diversity of our merchandise as we deliver the familiar brands they know, offer items they can’t find anywhere else, and expand their fashion palette by exposing them to new brands and styles they might not have tried if they shopped for themselves. We often hear from clients that we have helped them find the perfect pair of jeans or discover a dress silhouette they never would have selected for themselves. In these situations, not only is our service more convenient, it is in fact more effective at helping clients find what they love.tried. We proudly styleserve women, men, women and kids across ages, sizes, tastes, geographies, and price preferences.
Our Value Proposition to Brand Partners
We believe that we are a preferred channel and a powerful growth opportunity for our brand partners. Unlike many sales channels, we do not rely on discounts or promotions. Also, byBy introducing our clients to brands they may not have shopped for, we help our brand partners reach clients they may not have otherwise reached. Further, we provide our brand partners with insights based on client feedback that help our brand partners improve and evolve their merchandise to better meet consumer demand.



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Our Strengths
Since we were founded in 2011, we have shipped millions of Fixesorders to clients throughout the United States.our clients. We have achieved this success due to our following key strengths:
our rich client and merchandise data;
our expert data science team and proprietary and predictive algorithms; and
our team of 3,900+ stylists;
our unique combination of data science and human judgment; and
our superior business model.expert stylists.
Our Strategy
We aim to transform the way people find what they love. We plan to achieve this goal by continuing to:
expand our relationships with existing clients;
acquire new clients; and
expand our addressable market.
How it Works
Clients can engage with us in two ways that, when combined, form an ecosystem of personalized experiences across styling, shopping, and inspiration. The first is the “Fix,” a personalized shipment of items informed by algorithms and sent by a Stitch Fix Stylist. The second is “Freestyle,” an online assortment of apparel, shoes, and accessories personalized to each client from which the client can purchase.
A Fix is a Stitch Fix-branded box containing a combinationpersonalized assortment of apparel, shoes, and accessories personally selected for a clientinformed by herour algorithms and sent by Stitch Fix styliststylists and delivered to the client for herclients to try on in the comfort of hertheir own home. Shehomes. They can keep some, all, or none of the items in the Fix and easily return any items in a postage-prepaidprepaid-postage bag provided in the Fix. One of our stylists individually selectsIn each item inFix, a Fix forstylist sends a client items from a broad range of merchandise recommended tofor the stylistclient by our algorithms. These algorithmic recommendations are based on the client’sclients’ personal style profile, hertheir own order behavior, the aggregate historical behavior of our client base, and the aggregate historical data we have collected on each item of merchandise we have available.
We have numerous touch points with our clients. Before a client receives his or herclients receive their first Fix, he or she sharesthey share the following information with us:
Style profile. Upon registering, each client fills out a style profile on either our website or mobile application. The style profile allows us to introduce ourselves to a client, initiate a dialogue, and start gathering data.
Personal note to stylist. Each clientClients can share a personal note with his or her stylisttheir stylists when placing a Fix order or after receiving a Fix. For example, a client might request shoes for a friend’s wedding or shorts for an upcoming vacation. These personal notes enable us to better personalize a Fix.
After completing hertheir initial style profile, a client chooses herprofiles, clients choose their preferred order frequency and can select the exact date by which she wantsthey want to receive hertheir Fix. We currently offer two types of Fix scheduling:
Auto-ship. A client can elect to auto-ship Fixes every two to three weeks, monthly, bi-monthly, or quarterly.
On-demand. Our on-demand option allows clients to schedule a one-time Fix at any time, either instead of or in addition to utilizing the auto-ship option. An on-demand client isOn-demand clients are prompted to schedule hertheir next Fix each time she checksthey check out, but isare not obligated to do so.
We recognize that our clients have different needs, so our Fix frequency options are another way that we personalize the client experience. Each clientClients can increase or decrease the Fix frequency at any time, and can also easily reschedule any given shipment to better accommodate hertheir needs. Each Fix is delivered to the client’s address of choice.
In February 2018,We are investing in product experiences that we launched Extras, a feature thatbelieve will drive greater personalization, such as Fix Preview. Fix Preview allows clients the opportunity to selectview proposed items such as socks, bras, underwear and other intimates that are then added to the five items their stylist selects for their Fix.next Fix before it ships, giving clients a chance to provide feedback to their stylists and have more control over the items they receive.
In addition to a personalized selection of apparel, shoes, and accessories, each Fix also includes a personal note from the stylist and a style card to provide clients with outfit ideas for each item.
Once a client decidesclients decide which items she wishesthey wish to keep shethey can easily check out and pick the delivery date for hertheir next Fix via our website or mobile application.
During the checkout process, each client is invited to provide feedback about the fit, price, style and quality of the items received. Historically, over 85% of shipments have resulted in direct client feedback. This feedback informs both our algorithms and stylists to improve each future Fix. In 2018, we introduced Style Shuffle, an interactive mobile and web-based game in which participants rate an assortment of Stitch Fix merchandise, providing additional data to strengthen our understanding of client tastes and style preferences.


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We charge clients a $20 styling fee of $20 in the United States and £10 in the United Kingdom (“UK”) for each Fix, which is credited toward the merchandise purchased. For our Style Pass clients, we charge a $49 annual fee in the United States, the only country where Style Pass is offered, which provides unlimited styling for the year and is credited toward the merchandise purchased over the course of the year. If the client choosesclients choose to keep all items chosen for them by their stylist, she receivesthey receive a 25% discount on the entire shipment. The clientshipment, which is 25% in the United States and 20% in the UK. Clients can return the items she doesthey do not want or exchange items for a different size if available, using the postage-prepaidprepaid-postage bag delivered in herthe Fix. We request that clients return items to us that they do not wish to purchase within three calendar days of receiving a Fix.
With Freestyle, a client can visit our website or mobile application and make direct purchases of apparel, shoes and accessories from a personalized set of recommended items and outfits. A client who onboards through Freestyle will complete a style quiz, which we use to build a personalized shop with curated items that will continue to evolve as we learn more about the client. For clients who have previously made purchases on our platform, our Freestyle algorithms utilize additional data points, including: a client’s style profile, past purchases, Style Shuffle responses, and our aggregate historical data with respect to clients and merchandise. Clients can engage with Freestyle through the following features:
Trending for You. A client can discover and shop an array of trending looks, personalized for each client. These picks are based on their style profile, Style Shuffle responses, and trending styles.
Complete your Looks. After a client has purchased at least one item from us, a client will be able to shop complete outfits that complement their Stitch Fix purchases.
Categories. A client can find pieces curated by categories which are informed by their style quiz, style profile, and trending styles.
Buy It Again. A client can shop new colors, prints, or sizes of any previously purchased items.
Freestyle purchases can be exchanged or returned using a prepaid-postage bag included in each shipment. No styling fee is charged for Freestyle purchases.
After clients receive their order, they are invited to provide feedback about the fit, price, style, and quality of the items. This feedback informs both our algorithms and stylists to improve each future order. We also gather feedback through Style Shuffle providing additional data to strengthen our understanding of client tastes and style preferences.
Our Merchandise, Brand Partners, and Exclusive Brands
The breadth of our merchandise selection is essential to our success. Our algorithms filter over one thousand SKUs to recommend a subset of relevant merchandise to our stylists or clients, who leverage the information to select the merchandise for a client’s Fix.or purchase merchandise. We source merchandise from brand partners and also create our own merchandise to serve unmet client needs. We offer apparel, shoes, and accessories across a range of price points. We currently serve our clients in the following categories: Women’s, Men’s, Kids, as well as Petite, Maternity, Men’s, Plus and Kids, and our merchandise addresses a diverse range of styles.Plus.
Brand Partners
We partner with established and emerging brands across multiple price points and styles. With many of our brand partners, we develop third-party branded items exclusively sold to Stitch Fix clients. This exclusivity allows our clients to discover personally recommended products that are unavailable elsewhere.
In 2020, we founded the Stitch Fix Elevate Grant & Mentorship Program (the “Elevate Program”), with the mission of helping to grow, mentor, and support apparel and accessories businesses owned by Black, Indigenous and People of Color and are including Elevate Program grantees as new brand partners on the Stitch Fix platform.
Exclusive Brands
We also design and bring to market our own styles, which we refer to as Exclusive Brands, in order to target specific client needs that are unmet by what our merchandising team can source in the market. We use data science to identify and develop the new products for our Exclusive Brands. We then pair our data with the expertise of our design teams to bring these new products to market. We expect our product development efforts will yield better products for our clients as we acquire more data and feedback.
Exclusive Brands are a meaningful part of our business and we expect them to be a permanent part of our portfolio. However, we do not have specific targets for the merchandise mix provided by our brand partners and our Exclusive Brands, and expect it will fluctuate over time. We will continue to develop products when we identify opportunities or gaps in the market.
Sourcing
We purchase substantially all of our merchandise directly from our brand partners or Exclusive Brands merchandise vendors, who are responsible for the entire manufacturing process.

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For the production of our Exclusive Brands, we contract with merchandise vendors, who are responsible for the entire manufacturing process. Somesome of these vendorswhom operate their own manufacturing facilities and others subcontract the manufacturing to otherthird parties. Our vendors generally agree to our standard vendor terms, which govern our business relationship. Although we do not have long-term agreements with our vendors, we have long-standing relationships with a diverse base of vendors that we believe to be mutually satisfactory.
All of our Exclusive Brand merchandise is produced according to our specifications, and we require that all of our vendors comply with applicable law and observe strict standards of conduct. We have hired independent firms that conduct audits of the working conditions at the factories producing our Exclusive Brands. If an audit reveals potential problems, we require that the vendor institute corrective action plans to bring the factory into compliance with our standards, or we may discontinue our relationship with the vendor. We require that all new factories producing Exclusive Brand merchandise for us be audited before Stitch Fix production begins.
Inventory Management and Fulfillment
We have fiveutilize seven fulfillment centers, locatedsix of which are in California,the United States (located in Arizona, Texas, Pennsylvania, Georgia, Utah, and IndianaIndiana), and intend to establish a sixth fulfillment centerone in the UK.
In our fulfillment centers, our algorithms increase efficiencies in processes such as allocation, batch picking, transportation, shipping, returns, and ongoing process improvement. We have a reverse logistics operation to manage returned merchandise. Our specialist returns teams in our dedicated return intake areas accept, process, and reallocate returns to our inventory so the merchandise can be selectedoffered for another Fix. Our expertise in inventory management allows us to turn inventory quickly, which drives working capital efficiency.Fix or Freestyle order.
Seasonality
Seasonality in our business does not follow that of traditional retailers, such as typical high concentration of revenue in the holiday quarter. For example,Historically, our net sales have not been concentrated in the three months ended January 27, 2018a particular period or season, with 28%, 25%, 24%, and January 28, 2017, we experienced lower quarter over quarter growth rates due to slower active client growth23% of our annual net sales being recognized during the holiday season.first, second, third, and fourth quarters of the fiscal year ended 2022, respectively.
Intellectual Property
We protect our intellectual property through a combination of trademarks, domain names, copyrights, trade secrets, and patents, as well as contractual provisions and restrictions on access to our proprietary technology. Our principal trademark assets include the trademarks “Stitch Fix” and “Fix,” which are registered in the United States and some foreign jurisdictions, our logos and taglines, and multiple private label apparel and accessory brand names. We have applied to register or registered many of our trademarks in the United States


and other jurisdictions, and we will pursue additional trademark registrations to the extent we believe they would be beneficial and cost-effective.
We have one patent issued and six patent applications pendingfile patents in the United States. We also have four patent applications filed in the People’s Republic of China. Our issued patent will expire in 2035. WeStates and abroad and intend to pursue additional patent protection to the extent we believe it would be beneficial and cost-effective.
We are the registered holder of multiple domestic and international domain names that include “stitchfix” and similar variations. We also hold domain registrations for many of our private-label brand names and other related trade names and slogans.
Our proprietary algorithm technologies, other than those incorporated into a patent application, are protected by trade secret laws.
In addition to the protection provided by our intellectual property rights, we enter into confidentiality and proprietary rights agreements with our employees, consultants, contractors, and business partners. Our employees are also subject to invention assignment agreements. We further control the use of our proprietary technology and intellectual property through provisions in both our client terms of use on our website and in our vendor terms and conditions.
Government Regulation
As with all retailers and companies operating on the internet, we are subject to a variety of international and U.S. federal and state laws governing the processing of payments, consumer protection, the privacy of consumer information, and other laws regarding unfair and deceptive trade practices.
Apparel, shoes, and accessories sold by us are also subject to regulation by governmental agencies in the United States by governmental agencies, includingand in the Federal Trade Commission and the Consumer Products Safety Commission.UK. These regulations relate principally to product labeling, licensing requirements, flammability testing, and product safety. We are also subject to environmental laws, rules, and regulations. Similarly, apparel, shoes, and accessories sold by us are also subject to import regulations in the United States and other countries concerning the use of wildlife products for commercial and non-commercial trade, including the U.S. Fish and Wildlife Service. We do not estimate any significant capital expenditures for environmental control matters either in the current fiscal year or in the near future.
We are also subject to regulations relating to our supply chain. For example, the California Transparency in Supply Chains Act requires retail sellers that do business in California to disclose their efforts to eradicate slavery and human trafficking in their supply chains. We require our suppliers to adhere to labor and workplace standards and to warrant that any products sent to us were made in compliance with all applicable laws, including laws prohibiting child labor, forced labor and unsafe working conditions. Although we have not suffered any material restriction from doing business in the past due to government regulation, significant impediments may arise in the future as we expand product offerings.

Employees9


Human Capital
Headcount
As of July 28, 2018,30, 2022, we had over 6,600approximately 7,920 full-time and part-time employees, including over 3,9003,430 stylists, 1,7003,110 fulfillment center employees, 270430 engineers and data scientists, 170 client experience employees, 180 engineers190 merchandising employees, and 100 data scientists.590 general and administrative employees. As of such date, over 87%82% of our employees, and 45%56% of our management team, and 44% of our Board of Directors identified as female.
Employee Relations
None of our employees is represented by a labor union. We have not experienced any work stoppages due to employee disputes, and we consider our relations with our employees to be good.
Information About SegmentWe value our employees’ feedback and Geographic Revenueconduct anonymous employee engagement and satisfaction surveys at least annually, with quarterly pulse surveys, which we use to determine what is important to our employees and to evolve Company practices and policies.
Information about segmentPay Equity
We believe pay equity is equal pay for work of equal value. By paying employees fairly and geographic revenueconsistently based on the role they perform, location, and according to market data, companies can ensure that employees are not paid based on factors like gender, race, or ethnicity. We know these subjective factors can play a role in compensation, to the employee’s disadvantage or to their advantage, and so our compensation philosophy is set forthrooted in "Segment Information"pay equity as a guiding principle.
We established a system of equal pay from Stitch Fix’s inception. We believe a fair and unbiased compensation structure is a critical component to drive a more inclusive culture within our own walls and beyond—and ultimately helps us attract and retain the highest caliber talent. It also means that we can sustain a system that creates less motivation for self-serving politics or individual goals, and creates intrinsic motivation to drive toward collective success and the happiness of our clients.
On an annual basis, we retain a third party to audit our pay data. While we have confidence in Note 2our approach and philosophy, we want to ensure that our compensation system withstands external review by applying appropriate and accepted methods and standards. The results have continued to show there is no statistically significant difference in pay across gender, race or any other protected classes at Stitch Fix, and that women earn $1.00 for every $1.00 earned by comparable men and employees of color earn $1.00 for every $1.00 earned by comparable white employees.
We will continue to analyze these numbers each year to ensure we maintain pay equity. While we have equal pay for work of equal value, other biases can impact pay. With that in mind, we continue to be vigilant and review areas like leveling and promotions in our organization to ensure that we are working to identify and mitigate any biases in these processes.
Diversity, Equity, and Inclusion
The goal of our Diversity, Equity and Inclusion Strategy is to ensure that our people and business practices allow us to build a company, products, and experiences that reflect the richness of the Notescommunities in which we operate. We know that a diverse employee base makes Stitch Fix better, our ideas stronger, and our experience more broadly resonate with the clients we serve today, and will serve in the future. We work towards equitable practices to Consolidated Financial Statements includedmitigate bias across areas like hiring, employee performance, evaluation, and promotion; our employee experience; and our vendor and brand engagement. We invest in Item 8, Financial Statementsspaces for employees to learn and Supplementary Data,grow so that they are equipped to design and uphold equitable systems and processes.
To ensure that our ongoing Diversity, Equity and Inclusion strategy is informed by and rooted in data, we set out to more deeply understand and share our company demography and define clear baselines to improve upon. Our goal in this work is to drive knowledge, precision, and transparency—not only for ourselves internally, but also to contribute to the dialogue and information sharing that is critical to chartering a path forward for the industry.
We also have established seven Employee Resource Groups, which we call Stitch Fix Communities. The goal of this Form 10-K.our Stitch Fix Communities is to create spaces that drive increased inclusion and belonging for individuals from underrepresented groups who have historically been marginalized in our broader society, build on our mission of inspiring people to be their best, authentic selves, and to create opportunities for employees to share their perspectives with our leaders and connect with each other on a deeper level. Each Stitch Fix Community is led by employees who are supported by an Executive Sponsor, recognized for their leadership, and compensated for their time with learning and development investments and annual special equity grants.

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Corporate and Available Information
We were incorporated in Delaware in 2011 under the name rack habit inc. We changed our name to Stitch Fix, Inc. in October 2011. Our principal executive offices are located at 1 Montgomery Street, Suite 1500,1100, San Francisco, California, 94104, and our telephone number is (415) 882-7765. Our website is located at www.stitchfix.com, and our investor relations website is located at https://investors.stitchfix.com.
We file or furnish electronically with the U.S. Securities and Exchange Commission (the “SEC”) annual reports on Form 10-K, quarterly reports on Form 10-Q, current reports on Form 8-K, and amendments to those reports filed or furnished pursuant to Section 13(a) or 15(d) of the Exchange Act. We make copies of these reports available free of charge through our investor relations website as soon as reasonably practicable after we file or furnish them with the SEC. All materials weThe SEC maintains a website at www.sec.gov that contains reports, proxy and information statements and other information regarding Stitch Fix and other issuers that file electronically with the SEC are available at the SEC’s Public Reference Room at 100 F Street, NE, Washington, DC 20549. Information on the operation of the Public Reference Room can be obtained by calling the SEC at 1-800-SEC-0330.SEC.
Information contained on or accessible through our websites is not incorporated into, and does not form a part of, this Annual Report or any other report or document we file with the SEC, and any references to our websites are intended to be inactive textual references only.



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Item 1A. Risk Factors.
RISK FACTOR SUMMARY
Our business is subject to numerous risks. The following summary highlights some of the risks you should consider with respect to our business and prospects. This summary is not complete and the risks summarized below are not the only risks we face. You should review and consider carefully the risks and uncertainties described in more detail in the “Risk Factors” below, which includes a more complete discussion of the risks summarized here.
Risks RelatedRelating to Our Business
Our continued growth depends on attracting new clients.
We may be unable to maintain a high level of engagement with our clients and increase their spending with us, which could harm our business, financial condition, or operating results.
We rely on paid marketing to help grow our business, but these efforts may not be successful or cost effective, and such expenses may vary from period to period.
If we are unable to manage our inventory effectively, our operating results could be adversely affected.
The COVID-19 pandemic has caused significant disruption to our operations and impacted our business, key financial and operating metrics, and results of operations in numerous ways that remain unpredictable.
Our failure to adequately and effectively staff our fulfillment centers and other operational constraints at our fulfillment centers could adversely affect our client experience and operating results.
Shipping is a critical part of our business and any changes in our shipping arrangements or any interruptions in shipping could adversely affect our operating results.
Our business, including our costs and supply chain, is subject to risks associated with the sourcing and pricing of merchandise and raw materials.
We may not be able to return to or sustain our revenue growth rate and we may not be profitable in the future.
If we fail to effectively manage our growth, our business, financial condition, and operating results could be harmed.
If we are unable to develop and introduce new offerings or expand into new markets in a timely and cost-effective manner, our business, financial condition, and operating results could be negatively impacted.
We have a short operating history in an evolving industry and, as a result, our past results may not be indicative of future operating performance.
We haveExpansion of our operations internationally requires management attention and resources, involves additional risks, and may be unsuccessful.
Our business depends on a short operating history in a rapidly evolving industry thatstrong brand and we may not develop in a manner favorablebe able to our business. Our relatively short operating history makes it difficult to assess our future performance. You should consider our business and prospects in light of the risks and difficulties we may encounter.
Our future success will depend in large part upon our ability to, among other things:
cost-effectively acquire new clients and engage with existing clients;
increase consumer awareness ofmaintain our brand and maintain our reputation;reputation.
successfully expand our offering and geographic reach;
anticipate and respond to changing style trends and consumer preferences;
manage our inventory effectively;
anticipate and respond to macroeconomic changes;
compete effectively;
avoid interruptions in our business from information technology downtime, cybersecurity breaches or labor stoppages;
effectively manage our growth;
continue to enhance our personalization capabilities;
hire, integrate and retain talented people at all levels of our organization;
maintain the quality of our technology infrastructure;
develop new features to enhance the client experience; and
retain our existing merchandise vendors and attract new vendors.
If we fail to address the risksattract and difficulties that we face, including those associated with the challenges listed above as well as those described elsewhere in this “Risk Factors” section, our business and our operating results will be adversely affected.
If we fail toretain key personnel, effectively manage succession, or hire, develop, and motivate our growth,employees, our business, financial condition, and operating results could be harmed.adversely affected.
ToIf we fail to effectively manage our growth, we must continue to implement our operational plans and strategies, improve and expand ourinfrastructure of people and information systems and expand, train and manage our employee base. Since our inception, we have rapidly increased our employee headcount to support the growth of our business. We added a significant number of employees during 2018 and expect to continue growing in 2019. We have expanded across all areas of our business. To support continued growth, we must effectively integrate, develop and motivate a large number of new employees while maintaining our corporate culture. The risks associated with a rapidly growing workforce will be particularly acute as we expand internationally, as we are less familiar with the labor markets outside of the United States, and if we choose to expand into new merchandise categories.
We are also required to manage numerous relationships with various vendors and other third parties. Further growth of our operations, vendor base, fulfillment centers, information technology systems or internal controls and procedures may not be adequate to support our operations. For example, in October 2018, we announced our plans to enter the UK, which will involve working with international vendors, establishing offices and fulfillment centers in the UK and complying with UK and European Union, or EU, laws and regulations. Our launch of Stitch Fix Kids in July 2018 also required us to increase our vendor base, expand our fulfillment center operations and evaluate compliance with additional regulatory requirements, among other things. If we are unable to manage the growth of our organization effectively,stylists, our business, financial condition and operating results could be adversely affected.
If we are unable to acquire new merchandise vendors or retain existing merchandise vendors, our operating results may be harmed.
We may incur significant losses from fraud.
We are subject to payment-related risks.
Risks Relating to our Industry, the Market, and the Economy
We rely on consumer discretionary spending and may be adversely affected by economic downturns and other macroeconomic conditions or trends.
Our industry is highly competitive and if we do not compete effectively our operating results could be adversely affected.
Our operating results have been, and could be in the future, adversely affected by natural disasters, public health crises, political crises, or other catastrophic events.

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Cybersecurity, Legal and Regulatory Risks
System interruptions that impair client access to our website or other performance failures in our technology infrastructure could damage our business.
Compromises of our data security could cause us to incur unexpected expenses and may materially harm our reputation and operating results.
Some of our software and systems contain open source software, which may pose particular risks to our proprietary applications.
Adverse litigation judgments or settlements resulting from legal proceedings in which we are or may be involved could expose us to monetary damages or limit our ability to operate our business.
Any failure by us or our vendors to comply with product safety, labor, or other laws, or our standard vendor terms and conditions, or to provide safe factory conditions for our or their workers, may damage our reputation and brand, and harm our business.
Our use of personal information and other data subjects us to privacy laws and obligations, and our compliance with or failure to comply with such obligations could harm our business.
Unfavorable changes or failure by us to comply with evolving internet and eCommerce regulations could substantially harm our business and operating results.
If the use of “cookie” tracking technologies is further restricted, regulated, or blocked, or if changes in technology cause cookies to become less reliable or acceptable as a means of tracking consumer behavior, the amount or accuracy of internet user information we collect would decrease, which could harm our business and operating results.
If we cannot successfully protect our intellectual property, our business would suffer.
We may be accused of infringing intellectual property rights of third parties.
Risks Relating to Taxes
Changes in U.S. tax or tariff policy regarding apparel produced in other countries could adversely affect our business.
We could be required to collect additional sales taxes or be subject to other tax liabilities that may increase the costs our clients would have to pay for our offering and adversely affect our operating results.
Federal income tax reform could have unforeseen effects on our financial condition and results of operations.
We may be subject to additional tax liabilities, which could adversely affect our operating results.
Our ability to use our net operating loss carryforwards and certain other tax attributes may be limited.
Risks Relating to Ownership of Our Class A Common Stock
The market price of our Class A common stock may continue to be volatile or may decline steeply or suddenly regardless of our operating performance and we may not be able to meet investor or analyst expectations. You may lose all or part of your investment.
We cannot guarantee that our share repurchase program will be fully consummated or that it will enhance long-term stockholder value. Share repurchases could also increase the volatility of the trading price of our stock and could diminish our cash reserves.
Future sales of shares by existing stockholders could cause our stock price to decline.
The dual class structure of our common stock concentrates voting control with our executive officers, directors and their affiliates, and may depress the trading price of our Class A common stock.
We do not currently intend to pay dividends on our Class A common stock and, consequently, your ability to achieve a return on your investment will depend on appreciation of the value of our Class A common stock.
Delaware law and provisions in our amended and restated certificate of incorporation and amended and restated bylaws could make a merger, tender offer, or proxy contest difficult, thereby depressing the trading price of our Class A common stock.
Our amended and restated certificate of incorporation provides that the Court of Chancery of the State of Delaware and the federal district courts of the United States are the exclusive forums for substantially all disputes between us and our stockholders, which could limit our stockholders’ ability to obtain a favorable judicial forum for disputes with us or our directors, officers, or employees.
General Risk Factors
Future securities sales and issuances could result in significant dilution to our stockholders and impair the market price of our Class A common stock.
If we are unable to maintain effective internal control over financial reporting, investors may lose confidence in the accuracy of our reported financial information and this may lead to a decline in our stock price.
We may require additional capital to support business growth, and this capital might not be available or may be available only by diluting existing stockholders.
If securities or industry analysts either do not publish research about us or publish inaccurate or unfavorable research about us, our business, or our market, or if they change their recommendations regarding our common stock adversely, the trading price or trading volume of our Class A common stock could decline.

13


RISK FACTORS
Investing in our Class A common stock involves a high degree of risk. You should consider and read carefully all of the risks and uncertainties described below, as well as other information included in this Annual Report on Form 10-K (this “Annual Report”), and in our other public filings. The risks described below are not the only ones facing us. The occurrence of any of the following risks or additional risks and uncertainties not presently known to us or that we currently believe to be immaterial could materially and adversely affect our business, financial condition, or results of operations. In such case, the trading price of our Class A common stock could decline, and you may lose all or part of your investment. This Annual Report also contains forward-looking statements and estimates that involve risks and uncertainties. Our actual results could differ materially from those anticipated in the forward-looking statements as a result of specific factors, including the risks and uncertainties described below.
Risks Relating to Our Business
Our continued growth depends on attracting new clients.
Our success depends on our ability to attract new clients in a cost-effective manner. To expand our client base, we must appeal to and acquire clients who have historically used other means to purchase apparel, shoes, and accessories, such as traditional brick-and-mortar apparel retailers or the websites of our competitors. We reachalso face competition for clients from other retailers who offer or plan to offer similar services as ours. We currently utilize both digital and offline channels to attract new clients through paidvisitors to our website or mobile app and subsequently convert them into clients. Our current marketing referralefforts include client referrals, affiliate programs, organic word of mouthcampaigns with celebrities and other methods of discovery, such as mentions in the press or internetinfluencers, partnerships, display advertising, television, print, radio, video, content, direct mail, social media, email, mobile “push” communications, search engine results. Starting in calendar year 2017,optimization, and keyword search campaigns. The launch of Freestyle to new-to-Stitch Fix clients also opened up new marketing opportunities and channels with which we beganhave less experience. Our marketing expenses have varied from period to period, and we expect this trend to continue as we test new channels and refine our marketing strategies. We may increase our paid marketing expenses by investing more in digital marketing and launching our first television advertising campaigns. We expect to increase our spending on these and other paid marketing channels in the futurespend and cannot be certain that these effortsincreases in marketing spend will yield more clients, achieve meaningful payback on our investments, or be as cost effective. We may also adjust our marketing strategy or spend within a period if we are not achieving the intended results or if we believe the return-on-investment is not favorable, which may result in faster or slower rates of active client growth in any given period. For instance, in the fourth quarter of fiscal year 2021, we did not spend as much on marketing as anticipated as we waited to launch Freestyle to new-to-Stitch Fix customers. In the first and second fiscal quarters of fiscal year 2022, we spent less on marketing because we were experiencing weaker-than-expected conversion of new clients and decided to pull back to focus on evolving the Freestyle offering and refining the client onboarding experience. This negatively impacted our ability to acquire new clients, and in turn, our net revenue in subsequent quarters of fiscal year 2022. We also experienced weaker-than-expected conversion of new clients in the second and third quarters of fiscal 2022 driven by onboarding challenges and lower site traffic, due in part to the ongoing effects of Apple’s iOS privacy changes that require apps to get a user’s opt-in permission before tracking or sharing the user’s data across apps or websites owned by companies other than the app’s owner.
In addition, we seek to attract new clients by offering new products, services, and ways to engage with our platform, such as our Freestyle offering. If such new products or services are not timely or successfully launched or are not successful in attracting new clients, our revenue growth and results of operations may suffer. In fiscal year 2022, our results were below our expectations, in large part, because the initial launch of our Freestyle did not drive as much new client growth as we anticipated. Moreover, new clients may not purchase from us as frequently or spend as much


with us as existing clients, and the revenue generated from new clients may not be as high as the revenue generated from our existing clients. These factors may harm our growth prospects and our business could be adversely affected.
We rely on consumer discretionary spending and may be adversely affected by economic downturns and other macroeconomic conditions or trends.
Our business and operating results are subject to global economic conditions and their impact on consumer discretionary spending. Some of the factors that may negatively influence consumer spending include high levels of unemployment, higher consumer debt levels, reductions in net worth and declines in asset values and related market uncertainty, home foreclosures and reductions in home values, fluctuating interest rates and credit availability, fluctuating fuel and other energy costs, fluctuating commodity prices and general uncertainty regarding the overall future political and economic environment. Economic conditions in certain regions may also be affected by natural disasters, such as hurricanes, tropical storms and wildfires. Consumer purchases of discretionary items, including the merchandise that we offer, generally decline during periods of economic uncertainty, when disposable income is reduced or when there is a reduction in consumer confidence.
Adverse economic changes could reduce consumer confidence, and thereby could negatively affect our operating results. In challenging and uncertain economic environments, we cannot predict when macroeconomic uncertainty may arise, whether or when such circumstances may improve or worsen or what impact such circumstances could have on our business.
We expect to increase our paid marketing to help grow our business, but these efforts may not be successful or cost effective.
Promoting awareness of our service is important to our ability to grow our business, drive client engagement and attract new clients. We believe that much of the growth in our client base during our first five years originated from referrals, organic word of mouth and other methods of discovery, as our marketing efforts and expenditures were relatively limited. More recently, we increased our paid marketing initiatives and intend to continue to do so. Our marketing efforts currently include client referrals, affiliate programs, partnerships, display advertising, television, print, radio, video, content, direct mail, social media, email, mobile "push" communications, search engine optimization and keyword search campaigns. We have limited experience marketing our services using some of these methods and our efforts may be unsuccessful. Our marketing initiatives may become increasingly expensive and generating a meaningful return on those initiatives may be difficult. Even if we successfully increase revenue as a result of our paid marketing efforts, it may not offset the additional marketing expenses we incur.
We currently obtain a significant number of visits to our websites via organic search engine results. Search engines frequently change the algorithms that determine the ranking and display of results of a user’s search, which could reduce the number of organic visits to our websites, in turn reducing new client acquisition and adversely affecting our operating results.
Social networks are important as a source of new clients and as a means by which to connect with current clients, and their importance may be increasing. We may be unable to effectively maintain a presence within these networks, which could lead to lower than anticipated brand affinity and awareness, and in turn could adversely affect our operating results.
With respect to our email marketing efforts, if we are unable to successfully deliver emails to our clients or if clients do not engage with our emails, whether out of choice, because those emails are marked as low priority or spam or for other reasons, our business could be adversely affected.
We may be unable to maintain a high level of engagement with our clients and increase their spending with us, which could harm our business, financial condition, or operating results.
A high proportion of our revenue comes from repeat purchases by existing clients, especially those existing clients who are highly engaged and purchase a significant amount of merchandise from us. If existing clients no longer find our service and merchandise appealing or appropriately priced, they may make fewer purchases and may stop using our service. Even if our existing clients continue to find our service and merchandise appealing, they may decide to receive fewer Fixes andor purchase less merchandisefewer items from their Fixes or through Freestyle over time as their demand for new apparel declines. Additionally, ifdeclines or due to macroeconomic conditions or uncertainty. In addition, as we expand our assortment to include more products with lower price points, the amount clients spend with us may decrease. If clients who receive Fixes most frequently andor purchase a significant amount of merchandise from us were to make fewer or lower priced purchases or stop using our service, our financial results could be negatively affected. AWe seek to attract high-quality clients who will remain clients for the long term, but our efforts may not be successful or produce the results we anticipate. For example, if we are not able to engage new Fix clients effectively so they continue receiving Fixes after their first few tries, our active client growth will suffer. In addition, in the fall of 2021, we launched Freestyle to new-to-Stitch Fix clients. We did not acquire as many new clients through Freestyle as we had hoped and we have less experience engaging with this new client base and developing high-quality relationships outside of our Fix offering. Our inability to attract and keep high-quality clients engaged, a decrease in theour number of our clients, or a decrease in theirclient spending on the merchandise we offer could negatively impactaffect our operating results. Further, we believe that our future success will depend in part on our ability to increase sales to our existing clients over time and, if we are unable to do so, our business may suffer.
Compromises

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We rely on paid marketing to help grow our business, but these efforts may not be successful or cost effective, and such expenses may vary from period to period.
Promoting awareness of our data security could cause usservice is important to incur unexpected expensesour ability to grow our business, drive client engagement, and attract new clients. Our marketing efforts currently include client referrals, affiliate programs, campaigns with celebrities and influencers, partnerships, display advertising, television, print, radio, video, content, direct mail, social media, email, mobile “push” communications, search engine optimization, and keyword search campaigns. External factors beyond our control, including general economic conditions and decreased discretionary consumer spending, have impacted and may materially harmin the future impact the success of our reputation and operating results.
marketing initiatives or how much we decide to spend on marketing in a given period. We also adjust our marketing activity from period to period or within a period as we launch new initiatives or offerings, such as Freestyle, run tests, or make decisions on marketing investments in response to anticipated rates of return, such as when we identify favorable cost per acquisition trends. For example, in the fourth quarter of fiscal year 2021, we did not spend as much on marketing as anticipated as we waited to launch Freestyle to new-to-Stitch Fix customers. In the ordinary coursefirst and second fiscal quarters of fiscal year 2022, we spent less on marketing because we were experiencing weaker-than-expected conversion of new clients and decided to pull back to focus on evolving the Freestyle offering and refining the client onboarding experience. This led to fewer clients being acquired, which negatively impacted our net revenue for the remainder of fiscal year 2022. We have seen increased costs in certain digital marketing channels and our marketing initiatives may become increasingly expensive; generating a meaningful return on those initiatives may be difficult. Even if we successfully increase revenue as a result of our business,paid marketing efforts, it may not offset the additional marketing expenses we incur.
We currently obtain a significant number of visits to our websites via organic search engine results. Search engines frequently change the algorithms that determine the ranking and display of results of a user’s search, which could reduce the number of organic visits to our vendors collect, processwebsites, in turn reducing new client acquisition and store certain personal information and other data relating to individuals, suchadversely affecting our operating results. Social networks are important as oura source of new clients and employees, including client payment card information.as a means by which to connect with current clients, and their importance may be increasing. We rely substantially on commercially available systems, software, tools and monitoring to provide security for our processing, transmission and storage of personal information and other confidential information. There can be no assurance, however, that we or our vendors will not suffer a data compromise, that hackers or other unauthorized parties will not gain access to personal information or other data, including payment card data or confidential business information, or that any such data compromise or access will be discovered in a timely fashion. The techniques used to obtain unauthorized access or to sabotage systems change frequently and generally are not identified until they are launched against a target, and we and our vendors may be unable to anticipateeffectively maintain a presence within these techniques ornetworks, which could lead to implement adequate preventative measures. In addition, our


employees, contractors, vendors or other third parties with whom we do business may attempt to circumvent security measureslower than anticipated brand affinity and awareness, and in order to misappropriate such personal information, confidential information or other data, or may inadvertently release or compromise such data.
Compromise of our data security or of third parties with whom we do business, failure to prevent or mitigate the loss of personal or business information and delays in detecting or providing prompt notice of any such compromise or loss could disrupt our operations, damage our reputation and subject us to litigation, government action or other additional costs and liabilities thatturn could adversely affect our business, financial condition and operating results.
Our industry is highly competitiveFurther, mobile operating system and web browser providers, such as Apple and Google, have implemented product changes to limit the ability of advertisers to collect and use data to target and measure advertising. For example, Apple made a change in iOS 14 that required apps to get a user’s opt-in permission before tracking or sharing the user’s data across apps or websites owned by companies other than the app’s owner. Google intends to further restrict the use of third-party cookies in its Chrome browser in 2023, consistent with similar actions taken by the owners of other browsers, such as Apple in its Safari browser, and Mozilla in its Firefox browser. These changes have reduced and will continue to reduce our ability to efficiently target and measure advertising, in particular through online social networks, making our advertising less cost effective and successful. We expect to continue to be impacted by these changes.
With respect to our email marketing efforts, if we are unable to successfully deliver emails to our clients or if clients do not competeengage with our emails, whether out of choice, because those emails are marked as low priority or spam, or for other reasons, our business could be adversely affected.
If we are unable to manage our inventory effectively, our operating results could be adversely affected.
To ensure timely delivery of merchandise, we generally enter into purchase contracts well in advance of a particular season and often before apparel trends are confirmed by client purchases. As a result, we are vulnerable to demand and pricing shifts and to suboptimal selection and timing of merchandise purchases. For example, in response to the initial consumer reaction to COVID-19, we cancelled many inventory orders to be prepared for what we expected would be lower client demand. Consequently, when client demand increased, our inventory was not as optimized to meet the demand as we would have liked. Additionally, surges in cases of COVID-19 impacted some of our vendors, who had delays in producing our orders. Freight delays caused by lockdowns due to COVID-19, port closures, port congestion, and shipping container and ship shortages have affected us and caused us to experience delays in receiving inventory. Freight delays caused by these issues or new issues, including labor disruptions or shortages, may affect us in future quarters. Our inventory levels also may be affected by product launch delays, consumer demand fluctuations due to macroeconomic factors, uncertainty or otherwise, disruptions in our systems due to upgrades, launches or otherwise, and our inability to predict demand with respect to new categories or products. In the past, we have not always predicted our clients’ preferences and acceptance levels of our trend items with accuracy, which has resulted in significant inventory write offs and lower gross margins. Furthermore, we have only recently begun using more traditional liquidation methods, such as sales, clearance events and markdowns, and only to a limited extent thus far. We rely on our merchandising team to order styles and products that our clients will purchase and we rely on our data science to inform the depth and breadth of inventory we purchase, including when to reorder items that are selling well and when to write off items that are not selling well. If we do not predict client demand and tastes well or if our algorithms do not help us reorder or write off the right products in a timely manner, we may not effectively manage our inventory and we may experience future significant inventory write-offs, which would adversely affect our operating results. For instance, in the fourth quarter of 2022, we experienced weaker consumer demand, which caused us to have higher inventory levels and increased inventory reserves that affected our financial results. Additionally, in the past we have experienced challenges managing our inventory within the fulfillment centers given storage capacity constraints and challenges hiring fulfillment center employees. Any future such challenges could affect, the amount and types of inventory we have available to offer to clients, and therefore our operating results.

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The retailCOVID-19 pandemic has caused significant disruption to our operations and impacted our business, key financial and operating metrics, and results of operations in numerous ways that remain unpredictable.
Our business has been and may continue to be materially impacted by the effects of the ongoing COVID-19 pandemic. This pandemic and related measures taken to contain the spread of COVID-19, such as government-mandated business closures, office closures, state and local orders to “shelter in place,” and travel and transportation restrictions, have negatively affected the U.S. and global economies and disrupted global supply chains. There continues to be uncertainty around the COVID-19 pandemic, its duration, and its impact on U.S. and global economic activity and consumer behavior.
The COVID-19 pandemic and related measures have resulted in significant disruption that has negatively impacted and may continue to negatively impact our business. We experienced temporary closures and reduced capacity in the third quarter of fiscal year 2020 as we temporarily closed three of our fulfillment centers as we responded to the pandemic. We allowed employees to opt-in to work, provided them with four weeks of flexible paid time off, and implemented additional safety protocols. These efforts resulted in significantly less capacity in our fulfillment centers during the third quarter of fiscal year 2020, which resulted in delayed Fix shipments, a significant Fix backlog, delayed inventory and return processing, extended wait times for clients, and inventory management challenges. We also experienced intermittent and temporary closures in fiscal year 2021 and increases of COVID-19 cases in our fulfillment centers in connection with the increases of cases caused by both the Delta and Omicron variants. These increases in cases negatively affected operations at our fulfillment centers and any future surges in cases may negatively affect our operations in the future. Additionally, in fiscal year 2021, we experienced difficulty hiring employees in our fulfillment centers, which we attributed to both COVID-19 concerns and to increased competition and rising wages for eCommerce fulfillment center workers. Future capacity constraints in our fulfillment centers could cause delayed Fix shipments, delayed inventory and return processing, and inventory management challenges.
The COVID-19 pandemic has, at times, negatively impacted our results of operations, and the future impact and duration of this impact remain uncertain. It will depend on factors such as the length of time the pandemic; the impact of variants that may emerge; the availability of vaccines in different parts of the world; the vaccine rates among the population; the efficacy of the COVID-19 vaccines against variants that may emerge; the response by governmental bodies to reinstate mandated business closures, orders to “shelter in place,” and travel and transportation restrictions in the event of additional surges; the impact of the pandemic on the economy and consumer behavior, including the impacts of any recession or inflationary pressures resulting from the pandemic; and the effect on our clients, employees, vendors, and other partners. For example, we continue to work with our vendors to minimize inventory disruptions, but future delays and supply constraints may negatively affect our ability to obtain and manage inventory. We have experienced shipping delays to and from our customers as a result of our shipping vendors’ challenges fulfilling higher eCommerce shipping demand, which has impacted our results of operations. We also have been affected by, and expect to continue to be affected by, COVID-related freight delays and difficulties sourcing materials. Additionally, we may be negatively impacted if consumers shift back to traditional brick-and-mortar apparel industryretailers following the pandemic.
We re-opened our headquarters to employees in the third quarter of 2022, but most employees to continue to work in a remote capacity or a hybrid of in-person and remote work. Remote working environments present additional risks, uncertainties and costs that could affect our performance, including increased operational risk, uncertainty regarding office space needs, heightened vulnerability to cyber attacks due to increased remote work, potential reduced productivity, changes to our Company culture, potential strains to our business continuity plans, and increased costs to ensure our offices are safe and functional as hybrid offices that enable effective collaboration of both remote and in-person colleagues.
The COVID-19 pandemic and resulting economic disruption has also led to significant volatility in the capital markets. And while we have taken measures to preserve our access to liquidity, our cash generated from operations has been negatively impacted and future cash flows may be impacted by the development of the pandemic.
The impact of the COVID-19 pandemic may also exacerbate other risks discussed below, any of which could have a material effect on us. Though we continue to monitor the COVID-19 pandemic closely, the situation is highly competitive. continually evolving and additional impacts may arise that we are not aware of currently. In addition, if there are future resurgences of COVID-19, including of new strains or variants, the negative impacts on our business may be exacerbated.
Our failure to adequately and effectively staff our fulfillment centers and other operational constraints at our fulfillment centers could adversely affect our client experience and operating results.
We competecurrently receive and distribute merchandise at six fulfillment centers in the United States. We also have a fulfillment center in the UK, which is operated by a third party. During the third quarter of our 2020 fiscal year, in response to the COVID-19 pandemic, we temporarily closed three of our fulfillment centers, offered our fulfillment center employees four weeks of paid time off, and reduced the maximum number of employees in each fulfillment center in order to implement social distancing protocols. These changes resulted in operational constraints, which in turn temporarily reduced our ability to ship merchandise to clients and earn revenue during the third quarter of our 2020 fiscal year. In fiscal year 2021, we experienced smaller, intermittent interruptions in connection with temporary closures of fulfillment centers and experienced an increase of COVID-19 cases in our fulfillment centers. Any future surges of COVID-19 may cause increased cases among fulfillment center employees and negatively affect capacity at our fulfillment centers.

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Additionally, we recently experienced difficulty hiring employees in our fulfillment centers, which we attribute to COVID-19 concerns and to increased competition and rising wages for eCommerce companiesfulfillment center workers. To address this, we increased wages in our fulfillment centers and implemented other policies in order to be more competitive in hiring employees. These wage increases impacted our operating results. We may in the future have difficulty hiring employees in fulfillment centers due to increased competition or otherwise and we may have to increase wages for our fulfillment center employees, which would impact our operating results. These hiring difficulties have caused in the past and could in the future cause additional capacity constraints in our fulfillment centers. Capacity constraints in our fulfillment centers could affect the amount and types of inventory we have available to offer to clients, which will affect our results of operations. Additionally, if we or our third-party partner are unable to adequately staff our fulfillment centers to meet demand, or if the cost of such staffing is higher than projected due to competition, mandated wage increases, regulatory changes, international expansion, or other factors, our operating results will be further harmed.
Severe weather events, including earthquakes, hurricanes, tornadoes, floods, fires, storms, and other adverse weather events and climate conditions could also cause operational constraints or temporarily reduce our ability to ship merchandise to clients. For instance, the severe winter weather and temperatures experienced in Texas and other parts of the country in February 2021 caused us to temporarily close two of our fulfillment centers and affected the shipping of merchandise in and out of fulfillment centers. Future weather events, which we expect to become more frequent and more severe with the increasing effects of climate change, could have a significant impact on our operations and results of operations.
In addition, operating fulfillment centers comes with potential risks, such as workplace safety issues and employment claims for the failure or alleged failure to comply with labor laws or laws respecting union organizing activities. Furthermore, if we fail to comply with wage and hour laws for our nonexempt employees, many of whom work in our fulfillment centers, we could be subject to legal risk, including claims for back wages, unpaid overtime pay, and missed meal and rest periods, which could be on a class or representative basis. Any such issues may result in delays in shipping times, reduced packing quality, or costly litigation, and our reputation and operating results may be harmed.
Finally, by using a third-party operator for one of our fulfillment centers, we also face additional risks associated with not having complete control over operations at our UK fulfillment center. Any deterioration in the financial condition or operations of that marketthird party, or the sameloss of the relationship with that third party, or any event or crisis that impacts the UK generally or the specific area where our fulfillment center is located, would have a significant impact on our operations.
Shipping is a critical part of our business and any changes in our shipping arrangements or any interruptions in shipping could adversely affect our operating results.
We currently rely on three major vendors for our shipping. If we are not able to negotiate acceptable pricing and other terms with these entities, shipping prices increase at unexpected levels, or our shipping vendors experience performance problems or other difficulties, it could negatively impact our operating results and our clients’ experience. In addition, our ability to receive inbound inventory efficiently, ship merchandise to clients, and receive returned merchandise from clients may be negatively affected by inclement weather, fire, flood, power loss, earthquakes, public health crises such as the COVID-19 pandemic, labor disputes, shortages, or strikes, acts of war or terrorism, periods of high e-commerce volume, such as holiday seasons, and similar factors. Due to our business model and the fact that we recognize revenue from Fixes when a client checks out items, rather than when Fixes are shipped, we may be impacted by shipping delays to a greater extent than our competitors. Additionally, delays in shipping may cause an auto-ship client’s subsequent Fixes to be scheduled for a later date, as their next Fix is not scheduled until their checkout is complete. In the second quarter of our 2021 fiscal year, we experienced carrier and client shipping delays due to the COVID-19 pandemic and the increased strain on our shipping partners during the holiday season. These delays affected our ability to recognize revenue within the quarter, and we may in the future experience these delays and the resulting impact to our financial results, including potentially during future holiday seasons. In the past, strikes at major international shipping ports have impacted our supply of inventory from our vendors and severe weather events have resulted in long delivery delays and Fix cancellations. Additionally, some of our merchandise may be damaged or lost during transit with our shipping vendors. If a greater portion of our merchandise is not delivered in a timely fashion or is damaged or lost during transit, it could adversely affect our operating results or could cause our clients to become dissatisfied and cease using our services, which would adversely affect our business.

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Our business, including our costs and supply chain, is subject to risks associated with the sourcing and pricing of merchandise and servicesraw materials.
We currently source nearly all of the merchandise that we offer local, nationalfrom third-party vendors, many of whom use manufacturers in the same geographic region, and global department stores, specialty retailers, discount chains, independent retail storesas a result we may be subject to price increases or fluctuations, inflationary pressures, tariffs, demand disruptions, increased shipping or freight costs, or shipping delays in connection with our merchandise. Increased shipping or freights costs or shipping and freight delays could be caused or exacerbated by labor disputes, shortages, or strikes, inclement weather, fire, flood, power loss, earthquakes, public health crises such as the COVID-19 pandemic, acts of war or terrorism, and periods of high e-commerce volume. Our operating results are and have been negatively impacted by increases in the cost of our merchandise, and we have no guarantees that costs will not rise further or at increasing rates. In addition, as we expand into new categories, product types, and geographies, we expect that we may not have strong purchasing power in these new areas, which could lead to higher costs than we have historically seen in our current categories. We may not be able to pass increased costs on to clients, which could adversely affect our operating results.
The fabrics used by our vendors are made of raw materials including, but not limited to, petroleum-based products and cotton. Significant price increases or fluctuations, currency volatility or fluctuation, tariffs, shortages, increases in shipping or freight costs, or shipping delays of petroleum, cotton, or other raw materials could significantly increase our cost of goods sold or affect our operating results. The COVID-19 pandemic caused delays in some shipments from our suppliers and we have experienced and are now experiencing delays in some shipments from our suppliers caused by lockdowns due to COVID-19, factory and port closures, port congestion, and shipping container and other shortages. Additionally, we have limited visibility into delays or control over shipping. We expect these delays to continue as long as COVID-19 continues to affect geographies around the world. We are also experiencing increased costs of goods due to these freight challenges, increases in the price of raw materials, inflationary pressures, rising fuel and other energy costs, and currency volatility, and we expect that prices may continue to increase in the near future and affect our operating results.
Other factors such as natural disasters have in the past increased raw material costs, impacted pricing with certain of our vendors, and caused shipping delays for certain of our merchandise. Also, the U.S. government’s ban on cotton imported from the Xinjiang region of China, the source of a large portion of the world’s cotton supply, may impact prices and the online offeringsavailability of these traditional retail competitors.cotton for our merchandise. Additionally, our products and materials (including potentially non-cotton materials) could be held for inspection by the United States Customs Border Protection (the “US CBP”), which would cause delays and unexpectedly affect our inventory levels. In addition, the labor costs to produce our products may fluctuate. In the event of a significant disruption in the supply of fabrics or raw materials used in the manufacture of the merchandise we experience competition for consumer discretionary spendingoffer, our vendors might not be able to locate alternative suppliers of materials of comparable quality at an acceptable price. Any delays, interruption, damage to, or increased costs in raw materials or the manufacture of the merchandise we offer could result in higher prices to acquire the merchandise, or non-delivery of merchandise altogether, and could adversely affect our operating results.
In addition, we cannot guarantee that merchandise we receive from other product and experiential categories. We believe our ability to compete depends on many factors within and beyond our control, including:
effectively differentiating our service and value propositionvendors will be of sufficient quality or free from thosedamage, or that such merchandise will not be damaged during shipping, while stored in one of our competitors;
attracting newfulfillment centers, or when returned by customers. While we take measures to ensure merchandise quality and avoid damage, we cannot control merchandise while it is out of our possession or prevent all damage while in our fulfillment centers. We may incur additional expenses and our reputation could be harmed if clients and engaging with existing clients;potential clients believe that our merchandise is not of high quality or may be damaged.
our direct relationships with our clients and their willingness to share personal information with us;
further developing our data science capabilities;
maintaining favorable brand recognition and effectively marketing our services to clients;
delivering merchandise that each client perceives as personalized to him or her;
the amount, diversity and quality of brands and merchandise that we or our competitors offer;
our ability to expand and maintain appealing Exclusive Brands and exclusive-to-Stitch Fix merchandise;
the price at which we areWe may not be able to offerreturn to or sustain our merchandise;revenue growth rate and we may not be profitable in the future.
the speedOur past revenue growth and cost at which we can deliver merchandise to our clients and the ease with which they can use our services to return merchandise; and
anticipating and quickly responding to changing apparel trends and consumer shopping preferences.
Manyprofitability should not be considered indicative of our current competitors have,future performance. Our revenue decreased by 1.4% in fiscal 2022 compared to 2021, increased by 22.8% in fiscal 2021 compared to fiscal 2020, and potential competitors may have, longer operating histories, larger fulfillment infrastructures, greater technical capabilities, faster shipping times, lower-cost shipping, larger databases, more purchasing power, higher profiles, greater financial, marketing, institutionalincreased 8.5% in fiscal 2020 compared to fiscal 2019. In the third fiscal quarter of 2022 our revenue decreased by 8.0% as compared to the third fiscal quarter of 2021, and other resources and larger customer bases than we do. These factors may allow our competitors to derive greater revenue and profits from their existing customer bases, acquire customers at lower costs or respond more quickly than we can to new or emerging technologies, changes in apparel trends and consumer shopping behavior and changes in supply conditions. These competitors may engage in more extensive research and development efforts, enter or expand their presence in the personalized retail market, undertake more far-reaching marketing campaigns and adopt more aggressive pricing policies,fourth quarter of 2022 our revenue decreased by 15.6% as compared to the fourth quarter of fiscal 2021. Our revenue growth rates may continue to decline in future periods due to a number of factors, which may allow theminclude general economic conditions and decreased discretionary consumer spending, the short- and long-term impacts of the COVID-19 pandemic, decreases in marketing spend, slower client acquisition growth, slower demand for our merchandise and service, increased competition, decreases in the growth rate of our overall market, and our failure to build larger customer basescapitalize on growth opportunities, as well as the maturation of our business.
We announced a restructuring plan on June 9, 2022, intended to reduce our future fixed and variable operating costs. However, our restructuring plan may not adequately reduce expenses or generateimpact our results as we anticipate. Moreover, our expenses may increase, particularly as we expand our operations, infrastructure and geographic markets; develop and introduce new merchandise offerings; hire and retain personnel; and invest in our marketing initiatives. We may not always pursue short-term profits but are often focused on long-term growth, which may impact our financial results. If our revenue from their existing customer bases more effectively thandoes not increase to offset increases in our operating expenses, we do. may not be profitable in future periods.

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If we fail to execute on anyeffectively manage our growth, our business, financial condition, and operating results could be harmed.
To effectively manage our growth, we must continue to implement our operational plans and strategies, improve and expand our infrastructure of people and technology, and expand, train, and manage our employee base. To support continued growth, we must effectively recruit, hire, integrate, develop, and motivate new employees while maintaining our corporate culture, which is made more challenging due to our hybrid environment of in-person and remote work.
We are also required to manage numerous relationships with various vendors and other third parties. Further growth of our operations, vendor base, fulfillment centers, information technology systems, or internal controls and procedures may not be adequate to support our operations. Any change or upgrade to our systems to support the above better thangrowth and increasing complexity of our competitors,business involves risk and we may experience problems or delays as we make upgrades or changes to our systems. For example, in the first quarter of fiscal year 2022, we experienced technical issues following a systems upgrade to our procure-to-pay processes which affected the transmission, receipt, and reconciliation of purchase orders and payments with many of our apparel and accessory vendors. Additionally, we continue to introduce new offerings such as Freestyle, as well as new business initiatives and inventory models. The roll-out of these new offerings and initiatives require investments of time and resources and may require changes in our website, mobile apps, information technology systems or processes, which involves inherent risk. These initiatives and changes also may not be rolled out as timely or effectively as we expect or may not produce the results we intend. If new offerings and initiatives are delayed, it could affect our inventory levels. If we are unable to manage the growth of our organization effectively, or if growth initiatives are not introduced timely, do not produce the anticipated results, or cause unanticipated issues, our business, financial condition, and operating results may be adversely affected.
If we are unable to develop and introduce new merchandise offerings or expand into new markets in a timely and cost-effective manner, our business, financial condition, and operating results could be negatively impacted.
The largest portion ofOur initial merchandise offering was Women’s apparel, but since our revenue today comes from the sale of Women’s apparel. From 2015 to 2017,inception we expanded our merchandise offering into categories includingofferings to include Petite, Maternity, Men’s, Plus, Premium Brands, and Plus, began offering different product types including shoesKids and accessories and expanded the number of brands we offer. In 2018, we also launched our Premium Brands, Extras and Kids offerings. In October 2018, we announced our intention to enterservice in the UK market. In June 2019, we introduced our direct-buy functionality (now called “Freestyle”) with Buy It Again allowing clients in the United States to buy previously purchased items in new colors, prints, and sizes. We expanded direct buy with Complete Your Looks, which allows clients to discover and shop personalized outfits with new items that complement their prior purchases, Trending For You, which allows clients to shop personalized looks based on their style profiles, and Categories, a new way for clients to easily discover pieces within a range of categories based on occasion, brand, or item type. And, in August 2021, we opened up Freestyle to new-to-Stitch Fix clients who had never received a Fix from us previously. We continue to explore additional offerings to serve our existing clients, attract new clients, and expand our geographic scope.
New offerings may not have the same success, or gain traction as quickly, as our current offerings. If the merchandise we offer isour new offerings are not accepted by our clients or doesdo not attract new clients, or if we are not able to attract clients in new markets, such as the UK, our sales may fall short of expectations, our brand and reputation could be adversely affected, and we may incur expenses that are not offset by sales. Developing new offerings requires significant investments of resources and time, and if a new offering is not successful, our business may not grow as anticipated. If the launch of a new category or offering or in a new geography requires investments greater than we expect, is delayed or is not executed well, our operating results could be adversely affected.negatively impacted. For example, in launching Freestyle to new customers during our fiscal 2022, we implemented client on-boarding changes in an effort to drive new clients to Freestyle. These changes resulted in lower conversion of new clients to our Fix offering, which impacted our operating results. Also, our business may be adversely affected if we are unable to attract brands and other merchandise vendors that produce sufficient high quality,high-quality, appropriately priced, and on-trend merchandise. For example, vendors in the UK may not be familiar with our company or brand, which may make it difficult for us to obtain the merchandise we seek or be able to purchase products at an appropriate price.


Our current merchandise offerings have a range of margin profiles and we believe new offerings will also have a broad range of margin profiles that will affect our operating results. New businesses generally contribute lower margins and imported merchandise may be subject to tariffs or duties that lower margins. Additionally, as we enter into new categories and markets, we may not have as high of purchasing power as we do in our current offerings, which could increase our costs of goods sold and further reduce our margins. Expansion of our merchandise offerings and geographic scope may also strain our management and operational resources, specifically the need to hire and manage additional merchandise buyers to source new merchandise and to allocate new categories across our distribution network. We may also face greater competition in specific categories or regions from companies that are more focused on these areas. For example, when we launch in the UK, we will compete with existing businesses that have been providing similar services in the region and may be more familiar with trends and customer preferences in that market. Also,instance, our recent entry into the Kids’Kids category means we now compete with a number of additional companies that have been in the Kids’Kids category for a longer period of time and may have more experience in children’s clothing. If any of the above were to occur, it could damage our reputation, limit our growth, and have an adverse effect on our operating results.
We have a short operating history in an evolving industry and, as a result, our past results may not be indicative of future operating performance.
We have a short operating history in a rapidly evolving industry that may not develop in a manner favorable to our business. Our relatively short operating history makes it difficult to assess our future performance. You should consider our business and prospects in light of the risks and difficulties we may encounter.

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Our future success will depend in large part upon our ability to, among other things:
cost-effectively acquire new clients and engage with and retain existing clients;
overcome the impacts of the ongoing COVID-19 pandemic;
adequately and effectively staff our fulfillment centers;
manage our inventory effectively;
anticipate and respond to macroeconomic changes;
increase our market share;
increase consumer awareness of our brand and maintain our reputation;
successfully expand our offering and geographic reach;
anticipate and respond to changing style trends and consumer preferences;
compete effectively;
avoid interruptions in our business from information technology downtime, cybersecurity breaches, or labor stoppages;
effectively manage our growth;
continue to enhance our personalization capabilities;
hire, integrate, and retain talented people at all levels of our organization;
maintain the quality of our technology infrastructure;
develop new features to enhance the client experience; and
retain our existing merchandise vendors and attract new vendors.
If we fail to address the risks and difficulties that we face, including those associated with the challenges listed above as well as those described elsewhere in this “Risk Factors” section, our business and our operating results will be adversely affected.
Expansion of our operations internationally will requirerequires management attention and resources, involves additional risks, and may be unsuccessful.
In October 2018,May 2019, we announced plans to enterlaunched our service in the UK market, and we may choose to expand to other international markets in the future. We havePrior to launching in the UK, we had no experience with operating internationally or selling our merchandise outside of the United States, and whenif we continue to expand internationally, we will need to adapt to different local cultures, standards, laws, and policies. The business model we employ and the merchandise we currently offer may not appeal as strongly to consumers outside of the United States.in international markets. Furthermore, to succeed with clients in international locations, such as the UK, we will need to locate fulfillment centers in foreign markets and hire local employees, and we will have to invest in these facilities and employees before proving we can successfully run foreign operations. We may not be successful in expanding into additional international markets or in generating revenue from foreign operations for a variety of reasons, including:
localization ofthe need to localize our merchandise offerings, including translation into foreign languages and adaptation for local practices;
different consumer demand dynamics, which may make our model and the merchandise we offer less successful compared to the United States;
competition from local incumbents that understand the local market and may operate more effectively;
regulatory requirements, taxes, trade laws, trade sanctions and economic embargoes, tariffs, export quotas, custom duties, or other trade restrictions or any unexpected changes thereto;restrictions;
differing laws and regulations, regardingincluding with respect to anti-bribery and anti-corruption compliance;
differing labor regulations where labor laws may be more advantageous to employees as compared to the United States and result in increased labor costs;
more stringent or differing regulations relating to privacy and data security and access to, or use of, commercial and personal information, particularly in Europe;
differing payment requirements and customer behavior relating to payments and fraud;
changes in a specific country’s or region’s political, economic, and public health conditions, or economic conditions;any geopolitical instability or threats or acts of war, such as the ongoing conflict between Ukraine and Russia; and
risks resulting from changes in currency exchange rates.

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For example, clients in the UK are accustomed to more return shipping options than are typically offered in the United States, which required us to increase the number of shipping vendors we use in that market, increasing our costs. If we continue to invest substantial time and resources to establish and expand our operations internationally and are unable to do so successfully and in a timely manner, our operating results would suffer.
We may not be able to sustain our revenue growth rate and we may not be profitable in the future.
Our recent revenue growth and past profitability should not be considered indicative of our future performance. Our rate of revenue growth has varied in recent periods. Specifically, our revenue increased by 25.5% in 2018 compared to 2017, 33.8% in 2017 from 2016, and 113.0% in 2016 from 2015. As we grow our business, our revenue growth rates may slow in future periods due to a number of reasons, which may include slowing demand for our merchandise and service, increasing competition, a decrease in the growth rate of our overall market and our failure to capitalize on growth opportunities, as well as the maturation of our business.
Moreover, our expenses have increased in recent periods, and we expect expenses to increase substantially in the near term, particularly as we make significant investments in our marketing initiatives, expand our geographic markets, operations and infrastructure, develop and introduce new merchandise offerings and hire additional personnel. We may not always pursue short-term profits but are often focused on long-term growth, which may impact our financial results. In addition, in connection with operating as a public company, we are incurring additional significant legal, accounting and other expenses that we did not incur as a private company. If our revenue does not increase to offset increases in our operating expenses, we may not be profitable in future periods.
We must successfully gauge apparel trends and changing consumer preferences.
Our success is, in large part, dependent upon our ability to identify apparel trends, predict and gauge the tastes of our clients and provide a service that satisfies client demand in a timely manner. However, lead times for many of our purchasing decisions may make it difficult


for us to respond rapidly to new or changing apparel trends or client acceptance of merchandise chosen by our merchandising buyers. We generally enter into purchase contracts significantly in advance of anticipated sales and frequently before apparel trends are confirmed by client purchases. In the past, we have not always predicted our clients’ preferences and acceptance levels of our merchandise with accuracy. Further, we use our data science to predict our clients’ preferences and gauge demand for our merchandise, and there is no guarantee that our data science and algorithms will accurately anticipate client demand and tastes. Our planned entry into the UK will also require us to become familiar with different apparel trends and customer preferences. In addition, consumer shopping behavior may continue to evolve and we may need to adapt our service to such changes. To the extent we misjudge the market for the service we offer or fail to execute on trends and deliver attractive merchandise to clients, our sales will decline and our operating results will be adversely affected.
If we are unable to manage our inventory effectively, our operating results could be adversely affected.
To ensure timely delivery of merchandise, we generally enter into purchase contracts well in advance of a particular season and often before apparel trends are confirmed by client purchases. As a result, we are vulnerable to demand and pricing shifts and to suboptimal selection and timing of merchandise purchases. In the past, we have not always predicted our clients’ preferences and acceptance levels of our trend items with accuracy, which has resulted in significant inventory write offs and lower gross margins. Furthermore, we do not use the same liquidation methods as traditional retailers, such as markdowns. We rely on our merchandising team to order styles and products that our clients will purchase and we rely on our data science to inform the levels of inventory we purchase, including when to reorder items that are selling well and when to write off items that are not selling well. If our merchandise team does not predict client demand and tastes well or if our algorithms do not help us reorder the right products or write off the right products timely, we may not effectively manage our inventory and our operating results could be adversely affected.
Our business depends on a strong brand and we may not be able to maintain our brand and reputation.
We believe that maintaining the Stitch Fix brand and reputation is critical to driving client engagement and attracting clients and merchandise vendors. Building our brand will depend largely on our ability to continue to provide our clients with an engaging and personalized client experience, including valued personal styling services, and high-quality merchandise, and appropriate price points, which we may not do successfully. Client complaints or negative publicity about our styling services, merchandise, delivery times, or client support, especially on social media platforms, could harm our reputation and diminish client use of our services, the trust that our clients place in Stitch Fix, and vendor confidence in us.
Our brand depends in part on effective client support, which requires significant personnel expense. Failure to manage or train our client support representatives properly or inability to handle client complaints effectively could negatively affect our brand, reputation, and operating results.
If we fail to cost-effectively promote and maintain the Stitch Fix brand, our business, financial condition, and operating results may be adversely affected.
If we fail to attract and retain key personnel, effectively manage succession, or hire, develop, and motivate our employees, our business, financial condition, and operating results could be adversely affected.
Our success, including our ability to anticipate and effectively respond to changing style trends and deliver a personalized styling experience, depends in part on our ability to attract and retain key personnel on our executive team and in our merchandising, algorithms, engineering, marketing, styling, and other organizations. We do not currently maintain key-person life insurance policies on any member of our senior management team or other key employees.
We do not have long-term employment or non-competition agreements with any of our personnel. SeniorWe have had senior employees have leftleave Stitch Fix in the past and others may in the future, which we cannot necessarily anticipate when this will happen and whomwhether we may notwill be able to promptly replace.replace exiting employees. The loss of one or more of our key personnel or the inability to promptly identify a suitable successor to a key role could have an adverse effect on our business. In particular,
Additionally, we have experienced increased employee turnover as a result of the general market conditions and a competitive talent market within the U.S., as well as Company-specific factors, such as share price decline, business performance, and leadership changes, and we expect to continue to experience increased employee turnover in the future. We announced a restructuring plan on June 9, 2022 that reduced our Founderworkforce by 15% of salaried positions and Chief Executive Officer has unique and valuable experience leading our company from its inception through today. If she were to depart or otherwise reduce her focus on Stitch Fix, our business may be disrupted. We do not currently maintain key-person life insurance policies on any memberrepresents 4% of our senior management team and other key employees.roles in total. This reduction in workforce may cause additional attrition.
We also face significant competition for personnel, particularly in the San Francisco Bay Area where our headquarters are located.technology and product organizations. To attract top talent, we have had to offer, and believe we will need to continue to offer, competitive compensation and benefits packages before we can validate the productivity of those employees. We may also needhave in the past had difficulty hiring employees in fulfillment centers due to increaseincreased competition for distribution workers and rising wages and have increased our employee compensation levels in response to competition. competition, as necessary.
We cannot be sure that we will be able to attract, retain, and motivate a sufficient number of qualified personnel in the future, or that the compensation costs of doing so will not adversely affect our operating results. Additionally, we may not be able to hire and train new employees quickly enough to meet our needs. If we fail to retain employees and effectively manage our hiring needs, or successfully integrate new hires, our efficiency, ability to meet forecasts, and maintain employee morale, productivity, and retentionthe success of our strategic plans and product roadmap could suffer, which may have an adverse effect on our business, financial condition, and operating results.
Elizabeth Spaulding was named to the role of Chief Executive Officer on August 1, 2021, and Katrina Lake, our Founder, transitioned to the role of Executive Chairperson of the Board of Directors on August 1, 2021, and remains an employee of ours. If Ms. Spaulding’s succession to Chief Executive Officer is not managed successfully, including her ability to grow and lead a team that can navigate Stitch Fix’s evolution and growth, it could disrupt our business, affect our Company culture, cause retention concerns with respect to our colleagues, and affect our financial condition and operating results.

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If we fail to effectively manage our stylists, our business, financial condition and operating results could be adversely affected.
More than 3,900As of July 30, 2022, approximately 3,430 of our employees arewere stylists, whomost of whom work remotely and on a part-time basis for us and are paid hourly. TheyThe stylists track and report the time they spend working for us. These employees are classified as nonexempt under federal and state law. If we fail to effectively manage our stylists, including by ensuring accurate tracking and reporting of their hours worked and proper processing of their hourly wages, then we may face claims alleging violations of wage and hour employment laws, including, without limitation, claims of back


wages, unpaid overtime pay, and missed meal and rest periods. Any such employee litigation could be attempted on a class or representative basis. SuchFor example, in August 2020, a representative action under California’s Private Attorneys General Act was filed against us alleging various violations of California’s wage and hour laws relating to our current and former non-exempt stylist employees. While we were able to settle this matter, future litigation canconcerning our styling employees could be expensive and time-consuming regardless of whether the claims against us are valid or whether we are ultimately determined to be liable, and could divert management’s attention from our business. We could also be adversely affected by negative publicity, litigation costs resulting from the defense of these claims, and the diversion of time and resources from our operations.
Our business, including our costs and supply chain, is subject to risks associated with sourcing, manufacturing and warehousing.
We currently source nearly all of the merchandise we offer from third-party vendors, many of whom use manufacturers in the same geographic region, and as a result we may be subject to price fluctuations or demand disruptions. Our operating results would be negatively impacted by increases in the cost of our merchandise, and we have no guarantees that costs will not rise. In addition, as we expand into new categories, product types and geographies, we expect that we may not have strong purchasing power in these new areas, which could lead to higher costs than we have historically seen in our current categories. We may not be able to pass increased costs on to clients, which could adversely affect our operating results.
The fabrics used by our vendors are made of raw materials including petroleum-based products and cotton. Significant price fluctuations or shortages in petroleum, cotton or other raw materials could significantly increase our cost of goods sold. Moreover, in the event of a significant disruption in the supply of the fabrics or raw materials used in the manufacture of the merchandise we offer, our vendors might not be able to locate alternative suppliers of materials of comparable quality at an acceptable price. For example, natural disasters have in the past increased raw material costs, impacting pricing with certain of our vendors, and caused shipping delays for certain of our merchandise. In addition, the labor costs to produce our products may fluctuate. Any delays, interruption, damage to or increased costs in the manufacture of the merchandise we offer could result in higher prices to acquire the merchandise, or non-delivery of merchandise altogether, and could adversely affect our operating results.
In addition, we cannot guarantee that merchandise we receive from vendors will be of sufficient quality or free from damage, or that such merchandise will not be damaged during shipping, while stored in one of our fulfillment centers or when returned by customers. While we take measures to ensure merchandise quality and avoid damage, including evaluating vendor product samples, conducting inventory inspections and inspecting returned product, we cannot control merchandise while it is out of our possession or prevent all damage while in our fulfillment centers. We may incur additional expenses and our reputation could be harmed if clients and potential clients believe that our merchandise is not of high quality or may be damaged.
If we are unable to acquire new merchandise vendors or retain existing merchandise vendors, our operating results may be harmed.
We offer merchandise from hundreds of established and emerging brands. In order to continue to attract and retain quality merchandise brands, we must help merchandise vendors increase their sales and offer them a high-quality, cost-effective fulfillment process.
If we do not continue to acquire new merchandise vendors or retain our existing merchandise vendors on acceptable commercial terms, we may not be able to maintain a broad selection of products for our clients, and our operating results may suffer.
In addition, our Exclusive Brands are sourced from third-party vendors and contract manufacturers. The loss of one of our Exclusive Brand vendors for any reason, or our inability to source any additional vendors needed for our Exclusive Brands, could require us to source Exclusive Brand merchandise from another vendor or manufacturer, which could cause inventory delays, impact our clients’ experiences, and otherwise harm our operating results.
Any failure by us or our vendors to comply with product safety, labor or other laws, or our standard vendor terms and conditions, or to provide safe factory conditions for our or their workers, may damage our reputation and brand and harm our business.
The merchandise we sell to our clients is subject to regulation by the Federal Consumer Product Safety Commission, the Federal Trade Commission and similar state and international regulatory authorities. As a result, such merchandise could in the future be subject to recalls and other remedial actions. Product safety, labeling and licensing concerns may result in us voluntarily removing selected merchandise from our inventory. Such recalls or voluntary removal of merchandise can result in, among other things, lost sales, diverted resources, potential harm to our reputation and increased client service costs and legal expenses, which could have a material adverse effect on our operating results. Our entry into children’s clothing with Stitch Fix Kids also requires us to comply with additional product safety, labeling and other regulations and requirements, which result in increased operational and compliance costs and may adversely affect our operating results.
Some of the merchandise we sell may expose us to product liability claims and litigation or regulatory action relating to personal injury or environmental or property damage. Although we maintain liability insurance, we cannot be certain that our coverage will be adequate for liabilities actually incurred or that insurance will continue to be available to us on economically reasonable terms or at all. In addition, some of our agreements with our vendors may not indemnify us from product liability for a particular vendor’s merchandise or our vendors may not have sufficient resources or insurance to satisfy their indemnity and defense obligations.
We purchase our merchandise from numerous domestic and international vendors. Our standard vendor terms and conditions require vendors to comply with applicable laws. We have hired independent firms that conduct audits of the working conditions at the factories producing our Exclusive Brand products. If an audit reveals potential problems, we require that the vendor institute corrective action plans to bring the factory into compliance with our standards, or we may discontinue our relationship with the vendor. Failure of our vendors to comply with applicable laws and regulations and contractual requirements could lead to litigation against us, resulting in


increased legal expenses and costs. In addition, the failure of any such vendors to provide safe and humane factory conditions and oversight at their facilities could damage our reputation with clients or result in legal claims against us.
We may incur significant losses from fraud.
We have in the past incurred and may in the future incur losses from various types of fraud, including stolen credit card numbers, claims that a client did not authorize a purchase, merchant fraud, and clients who have closed bank accounts or have insufficient funds in open bank accounts to satisfy payments. Our clients may re-use their login information (i.e., username and password combination) across multiple websites and, therefore, when a third-party website experiences a data breach, that information could be exposed to bad actors and be used to fraudulently access our clients’ accounts. In addition to the direct costs of such losses, if the fraud is related to credit card transactions and becomes excessive, it could result in us paying higher fees or losing the right to accept credit cards for payment. In addition, under current credit card practices, we are typically liable for fraudulent credit card transactions. Our failure to adequately prevent fraudulent transactions could damage our reputation, result in litigation or regulatory action, and lead to expenses that could substantially impact our operating results.
We are subject to payment-related risks.
We accept payments online via credit and debit cards and online payment systems such as PayPal, which subjects us to certain regulations and fraud, and wefraud. We may in the future offer new payment options to clients that would be subject to additional regulations and risks. We pay interchange and other fees in connection with credit card payments, which may increase over time and adversely affect our operating results. While we use a third party to process payments, we are subject to payment card association operating rules and certification requirements, including the Payment Card Industry Data Security Standard and rules governing electronic funds transfers. If we fail to comply with applicable rules and regulations, we may be subject to fines or higher transaction fees and may lose our ability to accept online payments or other payment card transactions. If any of these events were to occur, our business, financial condition, and operating results could be adversely affected.
Risks Relating to our Industry, the Market, and the Economy
We rely on consumer discretionary spending and may be adversely affected by economic downturns and other macroeconomic conditions or trends.
Our business and operating results are subject to national and global economic conditions and their impact on consumer discretionary spending. Some of the factors that may negatively influence consumer spending include high levels of unemployment; higher consumer debt levels; reductions in net worth, declines in asset values, and related market and macroeconomic uncertainty; home foreclosures and reductions in home values; fluctuating interest rates, increased inflationary pressures and credit availability; rising fuel and other energy costs; rising commodity prices; and general uncertainty regarding the overall future political and economic environment. We have experienced many of these factors, including current inflationary pressures and have seen negative impacts on client demand as a result. Furthermore, any increases in consumer discretionary spending during times of crisis may be temporary, such as those related to government stimulus programs. Economic conditions in certain regions may also be affected by natural disasters, such as hurricanes, tropical storms, earthquakes, and wildfires; public health crises; and other major unforeseen events.

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Consumer purchases of discretionary items, including the merchandise that we offer, generally decline during recessionary periods or periods of economic uncertainty, when disposable income is reduced or when there is a reduction in consumer confidence.
Adverse economic changes could reduce consumer confidence, and could thereby negatively affect our operating results. In challenging and uncertain economic environments, we cannot predict when macroeconomic uncertainty may arise, whether or when such circumstances may improve or worsen or what impact such circumstances could have on our business.
Our industry is highly competitive and if we do not compete effectively our operating results could be adversely affected.
The retail apparel industry is highly competitive. We compete with eCommerce companies that market the same or similar merchandise and services that we offer; local, national, and global department stores; specialty retailers; discount chains; independent retail stores; and the online offerings of these traditional retail competitors. Additionally, we experience competition for consumer discretionary spending from other product and experiential categories. We believe our ability to compete depends on many factors within and beyond our control, including:
effectively differentiating our service and value proposition from those of our competitors;
attracting new clients and engaging with and retaining existing clients;
our direct relationships with our clients and their willingness to share personal information with us;
further developing our data science capabilities;
maintaining favorable brand recognition and effectively marketing our services to clients;
delivering merchandise that each client perceives as personalized to him or her;
the amount, diversity, and quality of brands and merchandise that we or our competitors offer;
our ability to expand and maintain appealing Exclusive Brands and exclusive-to-Stitch Fix merchandise;
the price at which we are able to offer our merchandise;
the speed and cost at which we can deliver merchandise to our clients and the ease with which they can use our services to return merchandise; and
anticipating and quickly responding to changing apparel trends and consumer shopping preferences.
Many of our current competitors have, and potential competitors may have, longer operating histories; larger fulfillment infrastructures; greater technical capabilities; faster shipping times; lower-cost shipping; larger databases; more purchasing power; higher profiles; greater financial, marketing, institutional, and other resources; and larger customer bases than we do. Mergers and acquisitions by these companies may lead to even larger competitors with more resources. These factors may allow our competitors to derive greater revenue and profits from their existing customer bases; acquire customers at lower costs; or respond more quickly than we can to new or emerging technologies, changes in apparel trends and consumer shopping behavior, and changes in supply conditions. These competitors may engage in more extensive research and development efforts, enter or expand their presence in the personalized retail market, undertake more far-reaching marketing campaigns, and adopt more aggressive pricing policies, which may allow them to build larger customer bases or generate revenue from their existing customer bases more effectively than we do. If we fail to execute on any of the above better than our competitors, our operating results may be adversely affected.
Our operating results have been, and could be in the future, adversely affected by natural disasters, public health crises, political crises, or other catastrophic events.
Natural disasters, such as earthquakes, hurricanes, tornadoes, floods, fires, and other adverse weather events and climate conditions, which may become more frequent and more severe with the increasing effects of climate change; unforeseen public health crises, such as the ongoing COVID-19 pandemic or other pandemics and epidemics; political crises, such as terrorist attacks, war, and other political instability, including the ongoing conflict between Ukraine and Russia; or other catastrophic events, whether occurring in the United States or internationally, could disrupt our operations in or cause us to close one or more of our offices and fulfillment centers or could disrupt, delay, or otherwise negatively impact the operations of one or more of our third-party providers or vendors. For instance, the severe winter weather and temperatures experienced in Texas and other parts of the country in February 2021 caused us to temporarily close two of our fulfillment centers and affected the shipping of merchandise in and out of fulfillment centers. Furthermore, these types of events could impact our merchandise supply chain, including our ability to ship merchandise to or receive returned merchandise from clients in the impacted region, and could impact our ability or the ability of third parties to operate our sites and ship merchandise. In addition, these types of events could negatively impact consumer spending in the impacted regions. In fact, the COVID-19 pandemic has: disrupted our operations in and previously caused us to temporarily close our offices and require that most of our employees work from home; disrupted our operations in and caused us to close three of our fulfillment centers; required us to implement various operational changes to ensure the health and safety of our employees; had a range of negative effects on the operations of our third-party providers and vendors, including our merchandise supply chain and shipping partners; and negatively impacted consumer spending and the economy generally. Because the COVID-19 pandemic has caused many of these factors to

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materialize, as described above and throughout these risk factors, it has adversely affected our business and operating results. The ongoing COVID-19 pandemic (including future resurgences of COVID-19 or new variants in the United States or internationally) or the occurrence of another natural disaster, pandemic, or crisis could recreate and/or exacerbate these effects.
Cybersecurity, Legal and Regulatory Risks
System interruptions that impair client access to our website or other performance failures in our technology infrastructure could damage our business.
The satisfactory performance, reliability, and availability of our website, mobile application, internal applications, and technology infrastructure are critical to our business. We rely on our website and mobile application to engage with our clients and sell them merchandise. We also rely on a host of internal custom-built applications to run critical business functions, such as styling, merchandise purchasing, warehouse operations, and order fulfillment. In addition, we rely on a variety of third-party, cloud-based solution vendors for key elements of our technology infrastructure. These systems are vulnerable to damage or interruption and we have experienced interruptions in the past. For example, in February 2017, as a result of an outage with Amazon Web Services, where much of our technology infrastructure is hosted, we experienced disruptions in applications that support our warehouse operations and order fulfillment that caused a temporary slowdown in the number of Fix shipments we were able to make. Additionally, the launch of a new category or new product offering requires investments in and the development of new technology, which may be more susceptible to performance issues or interruptions. Interruptions may also be caused by a variety of incidents, including human error, our failuresfailure to update or improve our proprietary systems, cyber attacks, fire, flood, earthquake, power loss, or telecommunications failures. These risks are exacerbated by our move to a more remote workforce. Any failure or interruption of our website, mobile application, internal business applications, or our technology infrastructure could harm our ability to serve our clients, which would adversely affect our business and operating results.
Our useCompromises of personal information and otherour data subjectssecurity could cause us to privacy lawsincur unexpected expenses and obligations,may materially harm our reputation and operating results.
In the ordinary course of our business, we and our failure to comply with such obligations could harm our business.
Wevendors collect, process, and maintain significant amounts ofstore certain personal information and other data relating to individuals, such as our clients and employees. Numerous laws, rulesemployees, which may include client payment card information. We rely substantially on commercially available systems, software, tools, and regulations in the United Statesmonitoring to provide security for our processing, transmission, and internationally, including the EU’s General Data Protection Regulation, or the GDPR, govern privacy and the collection, use and protectionstorage of personal information and other confidential information. These laws, rules and regulations evolveThere can be no assurance, however, that we or our vendors will not suffer a data compromise, that hackers or other unauthorized parties will not gain access to personal information or other data, including payment card data or confidential business information, or that any such data compromise or unauthorized access will be discovered in a timely fashion. The techniques used to obtain unauthorized access or to sabotage systems change frequently and generally are not identified until they are launched against a target, and we and our vendors may be inconsistent from one jurisdictionunable to anotheranticipate these techniques or to implement adequate preventative measures. As we have moved to a more remote and hybrid work force, and as our vendors and other business partners have also moved to permanent or hybrid remote work as well, we and our partners may be interpretedmore vulnerable to conflict withcyber attacks. In addition, our practices. Any failureemployees, contractors, vendors, or perceived failure by us or anyother third parties with whichwhom we do business may attempt to comply with these laws, rules and regulations, or with other obligationscircumvent security measures in order to which we may be or become subject, may result in actions against us by governmental entities, private claims and litigation, fines, penaltiesmisappropriate such personal information, confidential information, or other liabilities. Anydata, or may inadvertently release or compromise such action would be expensivedata.
Compromise of our data security or of third parties with whom we do business, failure to defend,prevent or mitigate the loss of personal or business information, and delays in detecting or providing prompt notice of any such compromise or loss could disrupt our operations, damage our reputation, and adversely affect our business and operating results. For example, in May 2018, the GDPR went into effect in the EU. The GDPR imposed more stringent data protection requirements and provides greater penalties for noncompliance than previous data protection laws. Further, following a referendum in June 2016 in which voters in the UK approved an exit from the EU, the UK government has initiated a process to leave the EU, or Brexit. Brexit has created uncertainty with regard to the regulation of data protection in the UK. In particular, it is uncertain whether the UK will enact data protection laws or regulations designed to be consistent with the GDPR and how data transfers to and from the UK will be regulated. Similarly, in June 2018, the State of California legislature passed the California Consumer Privacy Act of 2018, or CCPA, which would require us to make new disclosures to consumers about our data collection, use and sharing practices. The CCPA also allows consumers to opt out of certain data sharing with third parties, and provides a new cause of action for data breaches. As currently enacted, the act takes effect on January 1, 2020. Additionally, the Federal Trade Commission and many state attorneys general are interpreting federal and state consumer protection laws as imposing standards for the online collection, use, dissemination and security of data.


Unfavorable changes or failure by us to comply with evolving internet and eCommerce regulations could substantially harm our business and operating results.
We are subject to general business regulations and laws as well as regulations and laws specifically governing the internet and eCommerce. These regulations and laws may involve taxes, privacy and data security, consumer protection, the ability to collect and/or share necessary information that allows us to conduct business on the internet, marketing communications and advertising, content protection, electronic contracts or gift cards. Furthermore, the regulatory landscape impacting internet and eCommerce businesses is constantly evolving. For example, in 2010, California’s Automatic Renewal Law went into effect, requiring companies to adhere to enhanced disclosure requirements when entering into automatically renewing contracts with consumers. As a result, a wave of consumer class action lawsuits was brought against companies that offer online products and services on a subscription or recurring basis. Any failure, or perceived failure, by us to comply with any of these laws or regulations could result in damage to our reputation, lost business and proceedings or actions against us by governmental entities or others, which could impact our operating results.
Material weaknesses in our internal control over financial reporting may cause us to fail to timely and accurately report our financial results or result in a material misstatement of our financial statements.
As of July 28, 2018, we had a material weakness in our internal control over financial reporting, as defined in the standards established by the Sarbanes-Oxley Act of 2002, (the “Sarbanes-Oxley Act”). A material weakness is a deficiency, or a combination of deficiencies, in internal control over financial reporting such that there is a reasonable possibility that a material misstatement of our financial statements will not be prevented or detected on a timely basis.
The material weakness identified in our internal control over financial reporting primarily related to our accounting and proprietary systems used in our financial reporting process not having the proper level of controls. Specifically, our systems lacked controls over access, program change management and computer operations that are needed to ensure access to financial data is adequately restricted to appropriate personnel. As a result of this material weakness, we have initiated and will continue to implement remediation measures including, but not limited to, engaging external consultants to conduct a review of processes that involve financial data within our accounting and proprietary systems. This review, which is ongoing, includes the identification of potential risks, documentation of processes and recommendations for improvements.
We are still in the process of completing the remediation of the material weakness related to our accounting and proprietary systems. However, we cannot assure you that the steps we are taking will be sufficient to remediate our material weakness or prevent future material weaknesses or significant deficiencies from occurring.
If we identify future material weaknesses in our internal controls over financial reporting or fail to meet the demands placed upon us as a public company, including the requirements of the Sarbanes-Oxley Act, we may be unable to accurately report our financial results or report them within the timeframes required by law or stock exchange regulations. Failure to comply with Section 404 of the Sarbanes-Oxley Act could also potentially subject us to sanctions or investigations by the SEClitigation, government action, or other regulatory authorities. If additional material weaknesses exist or are discovered in the future,costs and we are unable to remediate any such material weakness, our reputation, financial condition and operating results could suffer.
Shipping is a critical part of our business and any changes in our shipping arrangements or any interruptions in shipping could adversely affect our operating results.
We currently rely on two major vendors for our shipping. If we are not able to negotiate acceptable pricing and other terms with these entities or they experience performance problems or other difficulties, it could negatively impact our operating results and our clients’ experience. In addition, our ability to receive inbound inventory efficiently and ship merchandise to clients may be negatively affected by inclement weather, fire, flood, power loss, earthquakes, labor disputes, acts of war or terrorism and similar factors. For example, strikes at major international shipping ports have in the past impacted our supply of inventory from our vendors. In addition, as a result of Hurricane Harvey in September 2017, one of our shipping vendors was unable to deliver Fixes to certain affected areas for several weeks, resulting in delivery delays and Fix cancellations. We are also subject to risks of damage or loss during delivery by our shipping vendors. If our merchandise is not delivered in a timely fashion or is damaged or lost during the delivery process, our clients could become dissatisfied and cease using our services, which would adversely affect our business and operating results.
Our operating results could be adversely affected by natural disasters, public health crises, political crises or other catastrophic events.
Our principal offices and one of our fulfillment centers are located in the San Francisco Bay Area, which has a history of earthquakes, and are thus vulnerable to damage. We also operate offices and fulfillment centers in other regions. Natural disasters, such as earthquakes, hurricanes, tornadoes, floods and other adverse weather and climate conditions; unforeseen public health crises, such as pandemics and epidemics; political crises, such as terrorist attacks, war and other political instability; or other catastrophic events, whether occurring in the United States or internationally, could disrupt our operations in any of our offices and fulfillment centers or the operations of one or more of our third-party providers or vendors. In particular, these types of events could impact our merchandise supply chain, including our ability to ship merchandise to clients from or to the impacted region, and could impact our ability or the ability of third parties to operate our sites and ship merchandise. In addition, these types of events could negatively impact consumer spending in the impacted regions. To the extent any of these events occur, our business and operating results could be adversely affected.


If we cannot successfully protect our intellectual property, our business would suffer.
We rely on trademark, copyright, trade secrets, patents, confidentiality agreements and other practices to protect our brands, proprietary information, technologies and processes. Our principal trademark assets include the registered trademarks "Stitch Fix" and "Fix," multiple private label clothing and accessory brand names and our logos and taglines. Our trademarks are valuable assets that support our brand and consumers’ perception of our services and merchandise. We also hold the rights to the "stitchfix.com" internet domain name and various other related domain names, which are subject to internet regulatory bodies and trademark and other related laws of each applicable jurisdiction. If we are unable to protect our trademarks or domain names in the United States, the UK or in other jurisdictions in which we may ultimately operate, our brand recognition and reputation would suffer, we would incur significant expense establishing new brands and our operating results would be adversely impacted.
We currently have one patent issued and six patent applications pending in the United States. We also have four patent applications filed in the People’s Republic of China. The patent we own and those that may be issued in the future may not provide us with any competitive advantages or may be challenged by third parties, and our patent applications may never be granted. Even if issued, there can be no assurance that these patents will adequately protect our intellectual property or survive a legal challenge, as the legal standards relating to the validity, enforceability and scope of protection of patent and other intellectual property rights are uncertain. Our limited patent protection may restrict our ability to protect our technologies and processes from competition. We primarily rely on trade secret laws to protect our technologies and processes, including the algorithms we use throughout our business. Others may independently develop the same or similar technologies and processes, or may improperly acquire and use information about our technologies and processes, which may allow them to provide a service similar to ours, which could harm our competitive position.
We may be required to spend significant resources to monitor and protect our intellectual property rights, and the efforts we take to protect our proprietary rights may not be sufficient.
We may be accused of infringing intellectual property rights of third parties.
We are also at risk of claims by others that we have infringed their copyrights, trademarks or patents, or improperly used or disclosed their trade secrets. The costs of supporting any litigation or disputes related to these claims can be considerable, and we cannot assure you that we will achieve a favorable outcome of any such claim. If any such claims are valid, we may be compelled to cease our use of such intellectual property and pay damages, which could adversely affect our business. Even if such claims are not valid, defending them could be expensive and distracting, adversely affecting our operating results.
We could be required to collect additional sales taxes or be subject to other tax liabilities that may increase the costs our clients would have to pay for our offering and adversely affect our operating results.
In general, we have not historically collected state or local sales, use or other similar taxes in any jurisdictions in which we do not have a tax nexus, in reliance on court decisions or applicable exemptions that restrict or preclude the imposition of obligations to collect such taxes with respect to online sales of our products. In addition, we have not historically collected state or local sales, use or other similar taxes in certain jurisdictions in which we do have a physical presence, in reliance on applicable exemptions. On June 21, 2018, the U.S. Supreme Court decided, in South Dakota v. Wayfair, Inc., that state and local jurisdictions may, at least in certain circumstances, enforce a sales and use tax collection obligation on remote vendors that have no physical presence in such jurisdiction. A number of states have already begun, or have positioned themselves to begin, requiring sales and use tax collection by remote vendors and/or by online marketplaces. The details and effective dates of these collection requirements vary from state to state. We are in the process of determining how and when our collection practices will need to change in the relevant jurisdictions. It is possible that one or more jurisdictions may assert that we have liability for periods for which we have not collected sales, use or other similar taxes, and if such an assertion or assertions were successful it could result in substantial tax liabilities, including for past sales taxes and penalties and interest, which could materially adversely affect our business, financial condition and operating results.
Federal income tax reform could have unforeseen effects on our financial condition and results of operations.
The Tax Cuts and Jobs Act, or the Tax Act, was enacted on December 22, 2017, and contains many significant changes to U.S. federal tax laws. The Tax Act requires complex computations that were not previously provided for under U.S. tax law.  We have provided for an estimated effect of the Tax Act in our financial statements. The Tax Act requires significant judgments to be made in interpretation of the law and significant estimates in the calculation of the provision for income taxes.  However, additional guidance may be issued by the Internal Revenue Service, or IRS, the Department of the Treasury, or other governing body that may significantly differ from our interpretation of the law, which may result in a material adverse effect on our business, cash flow, results of operations or financial conditions. As we complete our analysis of the Tax Act, we may make adjustments to provisional amounts that we have recorded that may materially impact our provision for income taxes and effective tax rate in the period in which the adjustments are made.
We may be subject to additional tax liabilities, which could adversely affect our operating results.
We are subject to income- and non-income-based taxes in the United States under federal, state and local jurisdictions. The governing tax laws and applicable tax rates vary by jurisdiction and are subject to interpretation, which tax authorities may disagree with upon review or audit across open examination periods. Various tax authorities may disagree with tax positions we take and if any such tax authority were to successfully challenge one or more of our tax positions, the results could have a material effect on our operating results


Further, the ultimate amount of tax payable in a given financial statement period may be materially impacted by sudden or unforeseen changes in tax laws, changes in the mix and level of earnings by taxing jurisdictions, or changes to existing accounting rules or regulations. For example, on July 24, 2018, the Ninth Circuit Court of Appeals issued an opinion in Altera Corp. v. Commissioner requiring related parties in an intercompany cost-sharing arrangement to share expenses related to stock-based compensation. On August 7, 2018, the opinion was withdrawn to allow time for a reconstituted panel to confer. We are monitoring this case and any impact the final opinion could have on our financial statements. The determination of our overall provision for income and other taxes is inherently uncertain as it requires significant judgment around complex transactions and calculations. As a result, fluctuations in our ultimate tax obligations may differ materially from amounts recorded in our financial statements and could adversely affect our business, financial condition, and operating results in the periods for which such determination is made.
Changes in U.S. tax or tariff policy regarding apparel produced in other countries could adversely affect our business.
A predominant portion of the apparel we sell is originally manufactured in countries other than the United States. The U.S. government has at times indicated a willingness to significantly change existing trade policies. This exposes us to risks of disruption and cost increases in our established patterns for sourcing our merchandise, and creates increased uncertainties in planning our sourcing strategies and forecasting our margins. Changes in U.S. tariffs, quotas, trade relationships or tax provisions could reduce the supply of goods available to us or increase our cost of goods. Although such changes would have implications across the entire industry, we may fail to effectively adapt and to manage the adjustments in strategy that would be necessary in response to those changes. In addition to the general uncertainty and overall risk from potential changes in U.S. laws and policies, as we make business decisions in the face of uncertainty as to potential changes, we may incorrectly anticipate the outcomes, miss out on business opportunities or fail to effectively adapt our business strategies and manage the adjustments that are necessary in response to those changes. These risks could adversely affect our revenues, reduce our profitability and negatively impact our business.
We may require additional capital to support business growth, and this capital might not be available or may be available only by diluting existing stockholders.
We intend to continue making investments to support our business growth and may require additional funds to support this growth and respond to business challenges, including the need to develop our services, expand our inventory, enhance our operating infrastructure, expand the markets in which we operate and potentially acquire complementary businesses and technologies. Accordingly, we may need to engage in equity or debt financings to secure additional funds. If we raise additional funds through further issuances of equity or convertible debt securities, our existing stockholders could suffer significant dilution, and any new equity securities we issue could have rights, preferences and privileges superior to those of holders of our Class A common stock. Any debt financing secured by us in the future could involve restrictive covenants relating to our capital-raising activities and other financial and operational matters, which may make it more difficult for us to obtain additional capital and to pursue business opportunities. In addition, we may not be able to obtain additional financing on terms favorable to us, if at all. If we are unable to obtain adequate financing or financing on terms satisfactory to us, when we require it, our ability to continue to support our business growth and to respond to business challenges could be significantly limited, and our business and prospects could fail or be adversely affected.
Our failure to adequately and effectively staff our fulfillment centers, through third parties or with our own employees, could adversely affect our client experience and operating results.
We currently receive and distribute merchandise at five fulfillment centers in the United States, one of which is operated by a third party. We also intend to open a sixth fulfillment center in the UK in connection with our entry into the UK market, which will be operated by the same third party that we use in the United States. If we or our third-party partner are unable to adequately staff our fulfillment centers to meet demand or if the cost of such staffing is higher than historical or projected costs due to mandated wage increases, regulatory changes, international expansion or other factors, our operating results could be harmed. In addition, operating fulfillment centers comes with potential risks, such as workplace safety issues and employment claims for the failure or alleged failure to comply with labor laws or laws respecting union organizing activities. Furthermore, if we fail to comply with wage and hour laws for our nonexempt employees, many of whom work in our fulfillment centers, we could be subject to legal risk, including claims for back wages, unpaid overtime pay and missed meal and rest periods, which could be on a class or representative basis. Any such issues may result in delays in shipping times, reduced packing quality or costly litigation, and our reputation and operating results may be harmed.
By using a third-party operator for some of our fulfillment centers, we also face additional risks associated with not having complete control over operations at those fulfillment centers. Any deterioration in the financial condition or operations of that third party, or the loss of the relationship with that third party, would have significant impact on our operations.
Some of our software and systems contain open source software, which may pose particular risks to our proprietary applications.
We use open source software in the applications we have developed to operate our business and will use open source software in the future. We may face claims from third parties demanding the release or license of the open source software or derivative works that we developed from such software (which could include our proprietary source code) or otherwise seeking to enforce the terms of the applicable open source license. These claims could result in litigation and could require us to purchase a costly license, publicly release the affected portions of our source code, or cease offering the implicated solutions unless and until we can re-engineer them to avoid infringement. In addition, our use of open source software may present additional security risks because the source code for open source software is


publicly available, which may make it easier for hackers and other third parties to determine how to breach our website and systems that rely on open source software. Any of these risks could be difficult to eliminate or manage and, if not addressed, could have an adverse effect on our business and operating results.

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Adverse litigation judgments or settlements resulting from legal proceedings in which we are or may be involved could expose us to monetary damages or limit our ability to operate our business.
Currently, we are involved in various legal proceedings, including the securities litigation and other matters described elsewhere herein. We have in the past and may in the future become involved in other private actions, collective actions, investigations, and various other legal proceedings by clients, employees, suppliers, competitors, government agencies, stockholders, or others. The results of any such litigation, investigations, and other legal proceedings are inherently unpredictable and expensive. Any claims against us, whether meritorious or not, could be time consuming, result in costly litigation, damage our reputation, require significant amounts of management time, and divert significant resources. If any of these legal proceedings were to be determined adversely to us, or we were to enter into a settlement arrangement, we could be exposed to monetary damages or limits on our ability to operate our business, which could have an adverse effect on our business, financial condition, and operating results.
Any failure by us or our vendors to comply with product safety, labor, or other laws, or our standard vendor terms and conditions, or to provide safe factory conditions for our or their workers, may damage our reputation and brand, and harm our business.
The merchandise we sell to our clients is subject to regulation by the Federal Consumer Product Safety Commission, the Federal Trade Commission, and similar state and international regulatory authorities. As a result, such merchandise could in the future be subject to recalls and other remedial actions. Product safety, labeling, and licensing concerns may result in us voluntarily removing selected merchandise from our inventory. Such recalls or voluntary removal of merchandise can result in, among other things, lost sales, diverted resources, potential harm to our reputation, and increased client service costs and legal expenses, which could have a material adverse effect on our operating results.
Some of the merchandise we sell, including the children’s merchandise sold through Stitch Fix Kids, may expose us to product liability claims and litigation or regulatory action relating to personal injury or environmental or property damage. Although we maintain liability insurance, we cannot be certain that our coverage will be adequate for liabilities actually incurred or that insurance will continue to be available to us on economically reasonable terms or at all. In addition, some of our agreements with our vendors may not indemnify us from product liability for a particular vendor’s merchandise or our vendors may not have sufficient resources or insurance to satisfy their indemnity and defense obligations.
We purchase our merchandise from numerous domestic and international vendors. Our standard vendor terms and conditions require vendors to comply with applicable laws. We have hired independent firms that conduct audits of the working conditions at the factories producing our Exclusive Brand products. If an audit reveals potential problems, we require that the vendor institute corrective action plans to bring the factory into compliance with our standards, or we may discontinue our relationship with the vendor. The loss of an Exclusive Brand vendor due to failure to comply with our standards could cause inventory delays, impact our clients’ experiences, and otherwise harm our operating results. In addition, failure of our vendors to comply with applicable laws and regulations and contractual requirements could lead to litigation against us, resulting in increased legal expenses and costs. Furthermore, the failure of any such vendors to provide safe and humane factory conditions and oversight at their facilities could damage our reputation with clients or result in legal claims against us.
China’s Xinjiang Uyghur Autonomous Region (the “XUAR”) is the source of large amounts of cotton and textiles for the global apparel supply chain. The United States Treasury Department placed sanctions on China’s Xinjiang Production and Construction Corporation (“XPCC”) for serious human rights abuses against ethnic minorities in XUAR. Additionally, the US’s Uyghur Forced Labor Prevention Act (“UFLPA”), empowers the US Customs and Border Protection Agency (the “US CBP”) to withhold release of items produced in whole or in part in the XUAR, or produced by companies included on a government-created UFLPA entity list, creating a presumption that such goods were produced using forced labor. XPCC controls many of the cotton farms and much of the textile industry in the region, and many large factories in XUAR product fabrics and yarn for apparel. Although we do not intentionally source any products or materials from the XUAR (either directly or indirectly through our suppliers), we have no known involvement with XPCC or its subsidiaries and affiliates, and we prohibit our apparel vendors from doing business with XPCC or using forced labor, we do not have the ability to completely map our product supply chain, and we could be subject to penalties, fines or sanctions if any of the vendors from which we purchase goods is found to have dealings, directly or indirectly, with XPCC or entities it controls. Additionally, our products or materials (including potentially non-cotton materials) could be held or delayed by the US CBP, which would cause delays and unexpectedly affect our inventory levels. Even if we were not subject to penalties, fines or sanctions, if products we source are unablelinked in any way to XPCC, the XUAR, or an entity on the UFLPA entity list, our reputation could be damaged.

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Our use of personal information and other data subjects us to privacy laws and obligations, and our compliance with or failure to comply with such obligations could harm our business.
We collect and maintain significant amounts of personal information and other data relating to our clients and employees. Numerous laws, rules, and regulations in the United States and internationally, including the European Union’s (“EU”) General Data Protection Regulation (the “GDPR”), California’s Consumer Privacy Act (the “CCPA”) and the UK’s Data Protection Act (the “UK GDPR”), govern privacy and the collection, use, and protection of personal information. These laws, rules, and regulations evolve frequently and may be inconsistent from one jurisdiction to another or may be interpreted to conflict with our practices. Any failure or perceived failure by us or any third parties with which we do business to comply with these laws, rules, and regulations, or with other obligations to which we may be or become subject, may result in actions against us by governmental entities, private claims and litigation, fines, penalties, or other liabilities. Any such action would be expensive to defend, damage our reputation, and adversely affect our business and operating results. For example, the GDPR imposes more stringent data protection requirements and provides greater penalties for noncompliance than previous data protection laws. Further, the UK withdrew from the EU on January 31, 2020, subject to a transition period that ended on December 31, 2020 (“Brexit”). The UK GDPR, which regulates data protection in the UK since Brexit, has remained consistent with the EU GDPR in effect since 2018, but it may evolve and it is uncertain whether our operations in, and data transfers to and from, the UK can comply with any future changes in the law. Similarly, the State of California legislature passed the CCPA, which became effective on January 1, 2020. The CCPA requires us to make acquisitionsnew disclosures to consumers about our data collection, use, and investments, or successfully integrate them into our business, our business could be harmed.sharing practices. The CCPA also allows consumers to opt out of certain data sharing with third parties, and provides a new cause of action for data breaches with the possibility of significant statutory damage awards. The CCPA prohibits discrimination against individuals who exercise their privacy rights, provides for civil penalties for violations, and creates a private right of action for data breaches that is expected to increase data breach litigation. The CCPA itself will expand substantially when the California Privacy Rights Act of 2020 (the “CPRA”), which takes effect on January 1, 2023. The CPRA will, among other things, restrict use of certain categories of sensitive personal information that we handle; further restrict the sharing of personal information; establish restrictions on the retention of personal information; expand the types of data breaches subject to the private right of action; and establish the California Privacy Protection Agency to implement and enforce the new law, as well as impose administrative fines. Since the enactment of the CCPA, new privacy and data security laws have been proposed in more than half of the U.S. states and in the U.S. Congress, reflecting a trend toward more stringent privacy legislation in the U.S. Additionally, the Federal Trade Commission and many state attorneys general are interpreting federal and state consumer protection laws as imposing standards for the online collection, use, dissemination, and security of data.
As partThe costs of compliance with and other burdens imposed by privacy and data security laws and regulations may reduce the efficiency of our business strategy, we may acquire other companiesmarketing, lead to negative publicity, make it more difficult or businesses. However, we may not be ablemore costly to find suitable acquisition candidates, and we may not be ablemeet expectations of or commitments to complete acquisitions on favorable terms, if at all. Acquisitions involve numerous risks,clients, or lead to significant fines, penalties or liabilities for noncompliance, any of which could harm our business. These laws could also impact our ability to offer our products in certain locations. The costs, burdens, and potential liabilities imposed by existing privacy laws could be compounded if other jurisdictions in the U.S. or abroad begin to adopt similar or more restrictive laws.
Even the perception that the privacy of personal information is not satisfactorily protected or does not meet regulatory requirements could inhibit clients’ use of our service or harm our brand and reputation.
Any of these matters could materially adversely affect our business, financial condition, or operating results.
Unfavorable changes or failure by us to comply with evolving internet and eCommerce regulations could substantially harm our business and operating results.
We are subject to general business regulations and laws as well as regulations and laws specifically governing the internet and eCommerce. These regulations and laws may involve taxes, privacy and data security, consumer protection, the ability to collect and/or share necessary information that allows us to conduct business on the internet, marketing communications and advertising, content protection, electronic contracts, or gift cards. Furthermore, the regulatory landscape impacting internet and eCommerce businesses is constantly evolving. For example, California’s Automatic Renewal Law requires companies to adhere to enhanced disclosure requirements when entering into automatically renewing contracts with consumers. As a result, a wave of consumer class action lawsuits was brought against companies that offer online products and services on a subscription or recurring basis. Any failure, or perceived failure, by us to comply with any of these laws or regulations could result in damage to our reputation, lost business, and proceedings or actions against us by governmental entities or others, which could impact our operating results.

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If the use of “cookie” tracking technologies is further restricted, regulated, or blocked, or if changes in technology cause cookies to become less reliable or acceptable as a means of tracking consumer behavior, the amount or accuracy of internet user information we collect would decrease, which could harm our business and operating results.
Cookies are small data files that are sent by websites and stored locally on an internet user's computer or mobile device. We, and third parties who work on our behalf, collect data via cookies that is used to track the behavior of visitors to our sites, to provide a more personal and interactive experience, and to increase the effectiveness of our marketing. However, internet users can easily disable, delete, and block cookies directly through browser settings or through other software, browser extensions, or hardware platforms that physically block cookies from being created and stored.
Privacy regulations restrict how we deploy our cookies and this could potentially increase the number of internet users that choose to proactively disable cookies on their systems. In the EU, the Directive on Privacy and Electronic Communications requires users to give their consent before cookie data can be stored on their local computer or mobile device. Users can decide to opt out of nearly all cookie data creation, which could negatively impact our operating results. We may have to develop alternative systems to determine our clients’ behavior, customize their online experience, or efficiently market to them if clients block cookies or regulations introduce additional barriers to collecting cookie data.
If we cannot successfully protect our intellectual property, our business would suffer.
We rely on trademark, copyright, trade secrets, patents, confidentiality agreements, and other practices to protect our brands, proprietary information, technologies, and processes. Our principal trademark assets include the registered trademarks “Stitch Fix” and “Fix,” multiple private label clothing and accessory brand names, and our logos and taglines. Our trademarks are valuable assets that support our brand and consumers’ perception of our services and merchandise. We also hold the rights to the “stitchfix.com” internet domain name and various other related domain names, which are subject to internet regulatory bodies and trademark and other related laws of each applicable jurisdiction. If we are unable to protect our trademarks or domain names in the United States, the UK, or in other jurisdictions in which we may ultimately operate, our brand recognition and reputation would suffer, we would incur significant expense establishing new brands and our operating results would be adversely impacted.
The patents we own in the United States and those that may be issued in the United States, in the UK, in Europe and in the People’s Republic of China in the future may not provide us with any competitive advantages or may be challenged by third parties, and our patent applications may never be granted. Even if issued, there can be no assurance that these patents will adequately protect our intellectual property or survive a legal challenge, as the legal standards relating to the validity, enforceability, and scope of protection of patent and other intellectual property rights are uncertain. Our limited patent protection may restrict our ability to protect our technologies and processes from competition. We primarily rely on trade secret laws to protect our technologies and processes, including the algorithms we use throughout our business. Others may independently develop the same or similar technologies and processes, or may improperly acquire and use information about our technologies and processes, which may allow them to provide a service similar to ours, which could harm our competitive position.

We may be accused of infringing intellectual property rights of third parties.
We are also at risk of claims by others that we have infringed their copyrights, trademarks, or patents, or improperly used or disclosed their trade secrets. The costs of supporting any litigation or disputes related to these claims can be considerable, and we cannot assure you that we will achieve a favorable outcome of any such claim. If any such claims are valid, we may be compelled to cease our use of such intellectual property and pay damages, which could adversely affect our business. Even if such claims are not valid, defending them could be expensive and distracting, adversely affecting our operating results.
Risks Relating to Taxes
Changes in U.S. tax or tariff policy regarding apparel produced in other countries could adversely affect our business.
A predominant portion of the apparel we sell is originally manufactured in countries other than the United States. International trade disputes that result in tariffs and other protectionist measures could adversely affect our business, including disruption and cost increases in our established patterns for sourcing our merchandise and increased uncertainties in planning our sourcing strategies and forecasting our margins. For example, in recent years, the U.S. government imposed significant new tariffs on China related to the importation of certain product categories, including apparel, footwear, and other goods. A substantial portion of our products are manufactured in China. As a result of these tariffs, our cost of goods imported from China increased slightly. Although we continue to work with our vendors to mitigate our exposure to current or potential tariffs, there can be no assurance that we will be able to offset any increased costs. Other changes in U.S. tariffs, quotas, trade relationships, or tax provisions could also reduce the supply of goods available to us or increase our cost of goods. Although such changes would have implications across the entire industry, we may fail to effectively adapt to and manage the adjustments in strategy that would be necessary in response to those changes. In addition to the general uncertainty and overall risk from potential changes in U.S. laws and policies, as we make business decisions in the face of such uncertainty, we may incorrectly anticipate the outcomes, miss out on business opportunities, or fail to effectively adapt our business strategies and manage the adjustments that are necessary in response to those changes. These risks could adversely affect our revenues, reduce our profitability, and negatively impact our business.

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We could be required to collect additional sales taxes or be subject to other tax liabilities that may increase the costs our clients would have to pay for our offering and adversely affect our operating results, including:results.
difficulties in integrating the technologies, operations, existing contracts and personnel of an acquired company;
difficulties in supporting and transitioning clients and suppliers, if any, of an acquired company;
diversion of financial and management resources from existing operationsIn general, we have not historically collected state or alternative acquisition opportunities;
failure to realize the anticipated benefits or synergies of a transaction;
failure to identify all of the problems, liabilitieslocal sales, use, or other shortcomings or challenges of an acquired company or technology, including issues related to intellectual property, regulatory compliance practices, revenue recognition or other accounting practices, or employee or client issues;
risks of entering new marketssimilar taxes in any jurisdictions in which we do not have limited a tax nexus, in reliance on court decisions and/or applicable exemptions that restrict or preclude the imposition of obligations to collect such taxes with respect to the online sales of our products. In addition, we have not historically collected state or local sales, use, or other similar taxes in certain jurisdictions in which we do have a physical presence, in reliance on applicable exemptions. On June 21, 2018, the U.S. Supreme Court decided, in South Dakota v. Wayfair, Inc., that state and local jurisdictions may, at least in certain circumstances, enforce a sales and use tax collection obligation on remote vendors that have no experience;physical presence in such jurisdiction. As of June 30, 2021, all states have enacted legislation to begin, requiring sales and use tax collection by remote vendors and/or by online marketplaces. The details and effective dates of these collection requirements vary from state to state. While we now collect, remit, and report sales tax in all states that impose a sales tax, it is still possible that one or more jurisdictions may assert that we have liability from previous periods for which we did not collect sales, use, or other similar taxes, and if such an assertion or assertions were successful it could result in substantial tax liabilities, including for past sales taxes and penalties and interest, which could materially adversely affect our business, financial condition, and operating results.
Federal income tax reform could have unforeseen effects on our financial condition and results of operations.
New income or other tax laws or regulations could be enacted at any time, which could adversely affect our business operations and financial performance. Further, existing tax laws and regulations could be interpreted, modified, or applied adversely to us. For example, the Tax Cuts and Jobs Act (the “Tax Act”) and CARES Act enacted many significant changes to the U.S. tax laws. Future guidance from the IRS and other tax authorities with respect to the Tax Act and CARES Act may affect us, and certain aspects of the Tax Act and CARES Act could be repealed or modified in future legislation. Further regulatory or legislative developments may also arise. We are currently unable to predict whether such changes will occur and, if so, the ultimate impact on our business. To the extent that such changes have a negative impact on us, our suppliers or our customers, including as a result of related uncertainty, these changes may materially and adversely impact our business, financial condition, results of operations and cash flows.
We may be subject to additional tax liabilities, which could adversely affect our operating results.
We are subject to income- and non-income-based taxes in the United States under federal, state, and local jurisdictions and in the UK. The governing tax laws and applicable tax rates vary by jurisdiction and are subject to interpretation. Various tax authorities may disagree with tax positions we take and if any such tax authorities were to successfully challenge one or more of our tax positions, the results could have a material effect on our operating results. Further, the ultimate amount of tax payable in a given financial statement period may be materially impacted by sudden or unforeseen changes in tax laws, changes in the mix and level of earnings by taxing jurisdictions, or changes to existing accounting rules or regulations. The determination of our overall provision for income and other taxes is inherently uncertain as it requires significant judgment around complex transactions and calculations. As a result, fluctuations in our ultimate tax obligations may differ materially from amounts recorded in our financial statements and could adversely affect our business, financial condition, and operating results in the periods for which such determination is made.
Our ability to use our net operating loss carryforwards and certain other tax attributes may be limited.
As of July 30, 2022, we had federal and state net operating loss carryforwards of $165.3 million and $256.0 million, respectively. The federal net operating loss carryforwards may be carried forward indefinitely; state net operating loss carryforwards will expire, if not utilized, beginning in 2025. The ability to use our net operating loss carryforwards depends on the availability of future taxable income. In addition, as of July 30, 2022, we had federal and California research and development tax credit carryforwards of $38.7 million and $21.4 million, respectively. The federal research and development credits will begin to expire in 2036, if not utilized; California research and development credits do not have an expiration date. A portion of our tax attributes are subject to Sections 382 and 383 of the Internal Revenue Code and similar state provisions, which sets limitations arising from ownership changes. Any potential loss of key employees, clients, vendors and suppliers from eitherlimitations on our current business or an acquired company’s business;
inability to generate sufficient revenueability to offset acquisition costs;
additional costs or equity dilution associatedfuture income with funding the acquisition; and
possible write-offs or impairment charges relatingour tax attributes could result in increased future tax liability to acquired businesses.us.
Risks Relating to Ownership of Our Class A Common Stock
The market price of our Class A common stock may continue to be volatile or may decline steeply or suddenly regardless of our operating performance and we may not be able to meet investor or analyst expectations. You may lose all or part of your investment.
The market price of our Class A common stock may fluctuate or decline significantly in response to numerous factors, many of which are beyond our control, including:
actual or anticipated fluctuations in our client base, the level of client engagement and client acquisition, revenue, or other operating results;
variations between our actual operating results and the expectations of securities analysts, investors, and the financial community;

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any forward-looking financial or operating information we may provide to the public or securities analysts, any changes in this information, or our failure to meet expectations based on this information;
actions of securities analysts who initiate or maintain coverage of us, changes in financial estimates by any securities analysts who follow our company, or our failure to meet these estimates or the expectations of investors;
repurchases of our Class A common stock pursuant to our share repurchase program, which could also cause our stock price to be higher that it would be in the absence of such a program and could potentially reduce the market liquidity for our stock;
whether investors or securities analysts view our stock structure unfavorably, particularly our dual-class structure and the significant voting control of our directors, executive officers, directors and their affiliates;
additional shares of our Class A common stock being sold into the market by us or our existing stockholders, or the anticipation of such sales;
announcements by us or our competitors of significant products or features, technical innovations, acquisitions, strategic partnerships, joint ventures, or capital commitments;


changes in operating performance and stock market valuations of companies in our industry, including our vendors and competitors;
price and volume fluctuations in the overall stock market, including as a result of trends in the economy as a whole;
targeted efforts of social media or other groups to transact in and affect the price of Stitch Fix stock, such as the activity in early 2021 targeting GameStop Corp and others;
lawsuits threatened or filed against us;
developments in new legislation and pending lawsuits or regulatory actions, including interim or final rulings by judicial or regulatory bodies; and
other events or factors, including those resulting from war or incidents of terrorism, public health crises such as the COVID-19 pandemic, or responses to these events.
In addition, extreme price and volume fluctuations in the stock markets have affected and continue to affect many eCommerce and other technology companies’ stock prices. Often, their stock prices have fluctuated in ways unrelated or disproportionate to the companies’ operating performance. In the past, stockholders have filed securities class action litigation following periods of market volatility. IfFor example, beginning in October 2018, we and certain of our directors and officers were to become involvedsued in putative class action and derivative lawsuits alleging violations of the federal securities laws for allegedly making materially false and misleading statements. And on August 26, 2022, a class action lawsuit alleging violations of federal securities laws was filed by certain of our stockholders naming as defendants us, certain of our officers and directors and certain of our affiliated stockholders for allegedly making materially false and misleading statements regarding our Freestyle offering. We may be the target of additional litigation of this type in the future as well. Such securities litigation it could subject us to substantial costs, divert resources and the attention of management from our business, and seriously harm our business.
Moreover, because of these fluctuations, comparing our operating results on a period-to-period basis may not be meaningful. You should not rely on our past results as an indication of our future performance. This variability and unpredictability could also result in our failing to meet the expectations of industry or financial analysts or investors for any period. If our revenue or operating results fall below the expectations of analysts or investors or below any forecasts we may provide to the market, or if the forecasts we provide to the market are below the expectations of analysts or investors, the price of our Class A common stock could decline substantially. Such a stock price decline could occur even when we have met any previously publicly stated revenue or earnings forecasts that we may provide.
An activeWe cannot guarantee that our share repurchase program will be fully consummated or that it will enhance long-term stockholder value. Share repurchases could also increase the volatility of the trading market forprice of our stock and could diminish our cash reserves.
In January 2022, our Board of Directors authorized a share repurchase program to repurchase up to $150.0 million of our outstanding Class A common stock, with no expiration date. Although our Board of Directors has authorized this repurchase program, the program does not obligate us to repurchase any specific dollar amount or to acquire any specific number of shares. The actual timing and amount of repurchases remain subject to a variety of factors, including stock price, trading volume, market conditions and other general business considerations. In addition, the terms of our amended and restated credit agreement with Silicon Valley Bank and other lenders impose limitations on our ability to repurchase shares. The share repurchase program may not be sustained.
Our Class A common stock is currently listed onmodified, suspended, or terminated at any time, and we cannot guarantee that the Nasdaq Global Select Market, or Nasdaq, under the symbol “SFIX” and trades on that market and others. We cannot assure you that an active trading market for our Class A common stockprogram will be sustained. Accordingly, we cannot assure you offully consummated or that it will enhance long-term stockholder value. The program could affect the liquidity of any trading market, your ability to sell your sharesprice of our Class A common stock when desired orand increase volatility, and any announcement of a termination of this program may result in a decrease in the prices that you may obtain for your shares.trading price of our stock. In addition, this program could diminish our cash and cash equivalents and marketable securities.

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Future sales of shares by existing stockholders could cause our stock price to decline.
If our existing stockholders sell, or indicate an intention to sell, substantial amounts of our Class A common stock in the public market, then the trading price of our Class A common stock could decline. In addition, shares underlying any outstanding options and restricted stock units will become eligible for sale if exercised or settled, as applicable, and to the extent permitted by the provisions of various vesting agreements and Rule 144 of the Securities Act. All the shares of Class A and Class B common stock subject to stock options and restricted stock units outstanding and reserved for issuance under our 2011 Equity Incentive Plan, as amended, and our 2017 Incentive Plan, and our 2019 Inducement Plan (our “Incentive Plans”) have been registered on Form S-8 under the Securities Act and such shares are eligible for sale in the public markets, subject to Rule 144 limitations applicable to affiliates. If these additional shares are sold, or if it is perceived that they will be sold in the public market, the trading price of our Class A common stock could decline.
The dual class structure of our common stock concentrates voting control with our executive officers, directors and their affiliates, and may depress the trading price of our Class A common stock.
Our Class B common stock has ten votes per share and our Class A common stock has one vote per share. As a result, the holders of our Class B common stock, including our directors, and executive officers, and their affiliates, will beare able to exercise considerable influence over matters requiring stockholder approval, including the election of directors and approval of significant corporate transactions, such as a merger or other sale of our company or our assets, even if their stock holdings represent less than 50% of the outstanding shares of our capital stock. As of September 16, 2022, 29,182,102 of our 110,807,047 shares outstanding were held by our directors, executive officers, and their affiliates, and 25,397,274 of such shares held by our directors, executive officers, and their affiliates were shares of Class B common stock. This concentration of ownership will limit the ability of other stockholders to influence corporate matters and may cause us to make strategic decisions that could involve risks to you or that may not be aligned with your interests. This control may adversely affect the market price of our Class A common stock.
In addition, in July 2017, FTSE Russell and Standard & Poor’s announced that they would cease to allow most newly public companies utilizing dual or multi-class capital structures to be included in their indices. Affected indices include the Russell 2000 and the S&P 500, S&P MidCap 400, and S&P SmallCap 600, which together make up the S&P Composite 1500. Under the announced policies, our dual class capital structure currently makes us ineligible for inclusion in any of theseStandard & Poor’s indices and, as a result, mutual funds, exchange-traded funds, and other investment vehicles that attempt to passively track thesethe S&P indices will not be investing in our stock. These policies are new and itIt is unclear what effect, if any, they willthese policies have had or may have on the valuations of publicly traded companies excluded from the indices, but it is possible that they may depress these valuations compared to those of other similar companies that are included.

We do not currently intend to pay dividends on our Class A common stock and, consequently, your ability to achieve a return on your investment will depend on appreciation of the value of our Class A common stock.

We have never declared or paid cash dividends on our capital stock. We currently intend to retain any future earnings to finance the operation and expansion of our business, and we do not expect to pay any cash dividends on our Class A common stock in the foreseeable future. As a result, any investment return our Class A common stock will depend upon increases in the value for our Class A common stock, which is not certain.
Delaware law and provisions in our amended and restated certificate of incorporation and amended and restated bylaws could make a merger, tender offer, or proxy contest difficult, thereby depressing the trading price of our Class A common stock.
Our amended and restated certificate of incorporation and amended and restated bylaws contain provisions that could depress the trading price of our Class A common stock by acting to discourage, delay, or prevent a change of control of our company or changes in our management that the stockholders of our company may deem advantageous. These provisions include the following:
establish a classified Board of Directors so that not all members of our board of directors are elected at one time;
permit the Board of Directors to establish the number of directors and fill any vacancies and newly created directorships;
provide that directors may only be removed for cause;
require super-majority voting to amend some provisions in our certificate of incorporation and bylaws;
authorize the issuance of “blank check” preferred stock that our board of directors could use to implement a stockholder rights plan;
eliminate the ability of our stockholders to call special meetings of stockholders;
prohibit stockholder action by written consent, which requires all stockholder actions to be taken at a meeting of our stockholders;
provide that the board of directors is expressly authorized to make, alter, or repeal our bylaws;
restrict the forum for certain litigation against us to Delaware;
reflect the dual class structure of our common stock; and

30


establish advance notice requirements for nominations for election to our board of directors or for proposing matters that can be acted upon by stockholders at annual stockholder meetings.
Any provision of our amended and restated certificate of incorporation or amended and restated bylaws that has the effect of delaying or deterring a change in control could limit the opportunity for our stockholders to receive a premium for their shares of our common stock, and could also affect the price that some investors are willing to pay for our Class A common stock.
Our amended and restated certificate of incorporation provides that the Court of Chancery of the State of Delaware and the federal district courts of the United States are the exclusive forums for substantially all disputes between us and our stockholders, which could limit our stockholders’ ability to obtain a favorable judicial forum for disputes with us or our directors, officers, or employees.
Our amended and restated certificate of incorporation provides that the Court of Chancery of the State of Delaware is the exclusive forum for the following types of actions or proceedings under Delaware statutory or common law:
any derivative action or proceeding brought on our behalf;
any action asserting a breach of fiduciary duty;
any action asserting a claim against us arising under the Delaware General Corporation Law, our amended and restated certificate of incorporation, or our amended and restated bylaws; and
any action asserting a claim against us that is governed by the internal-affairs doctrine.
This provision would not apply to suits brought to enforce a duty or liability created by the Exchange Act. Furthermore, Section 22 of the Securities Act creates concurrent jurisdiction for federal and state courts over all such Securities Act actions. Accordingly, both state and federal courts have jurisdiction to entertain such claims. To prevent having to litigate claims in multiple jurisdictions and the threat of inconsistent or contrary rulings by different courts, among other considerations, our amended and restated certificate of incorporation further provides that the federal district courts of the United States are the exclusive forum for resolving any complaint asserting a cause of action arising under the Securities Act. While the Delaware courts have determined that such choice of forum provisions are facially valid, a stockholder may nevertheless seek to bring a claim in a venue other than those designated in the exclusive forum provisions. In such instance, we would expect to vigorously assert the validity and enforceability of the exclusive forum provisions of our amended and restated certificate of incorporation. This may require significant additional costs associated with resolving such action in other jurisdictions and there can be no assurance that the provisions will be enforced by a court in those other jurisdictions.
These exclusive forum provisions may limit a stockholder’s ability to bring a claim in a judicial forum that it finds favorable for disputes with us or our directors, officers, or other employees, which may discourage lawsuits against us and our directors, officers and other employees. If a court were to find either exclusive-forum provision in our amended and restated certificate of incorporation to be inapplicable or unenforceable in an action, we may incur additional costs associated with resolving the dispute in other jurisdictions, which could seriously harm our business.
General Risk Factors
Future securities sales and issuances could result in significant dilution to our stockholders and impair the market price of our Class A common stock.
We may issue additional equity securities in the future. We also issue awards for Class A common stock to our existing and new employees and others under our Incentive Plans. The number of shares subject to such awards is typically based on target dollar values, and therefore the number of shares increases as our stock price decreases. Future issuances of shares of our Class A common stock or the conversion of a substantial number of shares of our Class B common stock, or the perception that these sales or conversions may occur, could depress the market price of our Class A common stock and result in dilution to existing holders of our Class A common stock. Also, to the extent outstanding options to purchase shares of our Class A common stock or Class B common stock are exercised or options or other stock-based awards are issued or become vested, there will be further dilution. The amount of dilution could be substantial depending upon the size of the issuances or exercises and our stock price. Furthermore, we may issue additional equity securities that could have rights senior to those of our Class A common stock. As a result, holders of our Class A common stock bear the risk that future issuances of debt or equity securities may reduce the value of our Class A common stock and further dilute their ownership interest.

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If we are unable to maintain effective internal control over financial reporting, investors may lose confidence in the accuracy of our reported financial information and this may lead to a decline in our stock price.
We are required to comply with Section 404 of the Sarbanes-Oxley Act of 2002 (the “Sarbanes-Oxley Act”). Specifically, the Sarbanes-Oxley Act requires management to assess the effectiveness of our internal controls over financial reporting and to report any material weaknesses in such internal control. We have experienced material weaknesses and significant deficiencies in our internal controls, including for our fiscal year ended August 3, 2019. Management has concluded that our internal control over financial reporting was effective as of July 30, 2022. However, our testing, or the subsequent testing by our independent public accounting firm, may reveal deficiencies in our internal control over financial reporting that are deemed to be material weaknesses. If we or our accounting firm identify deficiencies in our internal control over financial reporting that are deemed to be material weaknesses, it could harm our operating results, adversely affect our reputation, or result in inaccurate financial reporting. Furthermore, should any such deficiencies arise we could be subject to lawsuits, sanctions or investigations by regulatory authorities, including SEC enforcement actions and we could be required to restate our financial results, any of which would require additional financial and management resources.
Even if we do not detect deficiencies, our internal control over financial reporting will not prevent or detect all errors and fraud, and individuals, including employees and contractors, could circumvent such controls. Because of the inherent limitations in all control systems, no evaluation of controls can provide absolute assurance that misstatements due to error or fraud will not occur or that all control issues and instances of fraud will be detected.
In addition, we may encounter difficulties in the timely and accurate reporting of our financial results, which would impact our ability to provide our investors with information in a timely manner. Should we encounter such difficulties, our investors could lose confidence in the reliability of our reported financial information and trading price of our common stock. could be negatively impacted.
We may require additional capital to support business growth, and this capital might not be available or may be available only by diluting existing stockholders.
We intend to continue making investments to support our business growth and may require additional funds to support this growth and respond to business challenges, including the need to develop our services, expand our inventory, enhance our operating infrastructure, expand the markets in which we operate, and potentially acquire complementary businesses and technologies. Accordingly, we may need to engage in equity or debt financings to secure additional funds. If we raise additional funds through further issuances of equity or convertible debt securities, our existing stockholders could suffer significant dilution, and any new equity securities we issue could have rights, preferences, and privileges superior to those of holders of our Class A common stock. We are also party to an amended and restated credit agreement with Silicon Valley Bank and other lenders that contains covenants limiting our ability to, among other things, dispose of assets, undergo a change in control, merge or consolidate, make acquisitions, incur debt, incur liens, pay dividends, repurchase stock, and make investments, in each case subject to certain exceptions, and contains financial covenants requiring us to maintain minimum free cash flow and an adjusted current ratio above specified levels, measured in each case at the end of each fiscal quarter. The restrictive covenants of this or any future debt financing secured may make it more difficult for us to obtain additional capital and to pursue business opportunities. Any debt financing secured by us in the future could involve restrictive covenants relating to our capital-raising activities and other financial and operational matters, which may make it more difficult for us to obtain additional capital and to pursue business opportunities. In addition, we may not be able to obtain additional financing on terms favorable to us, if at all. If we are unable to obtain adequate financing or financing on terms satisfactory to us, when we require it, our ability to continue to support our business growth and to respond to business challenges could be significantly limited, and our business and prospects could fail or be adversely affected.
If securities or industry analysts either do not publish research about us or publish inaccurate or unfavorable research about us, our business, or our market, or if they change their recommendations regarding our common stock adversely, the trading price or trading volume of our Class A common stock could decline.
The trading market for our Class A common stock is influenced in part by the research and reports that securities or industry analysts may publish about us, our business, our market, or our competitors. If one or more of the analysts initiate research with an unfavorable rating or downgrade our Class A common stock, provide a more favorable recommendation about our competitors, or publish inaccurate or unfavorable research about our business, our Class A common stock price would likely decline. If any analyst who may cover us were to cease coverage of us or fail to regularly publish reports on us, we could lose visibility in the financial markets, which in turn could cause the trading price or trading volume of our Class A common stock to decline.
We do not currently intend to pay dividends on our Class A common stock and, consequently, your ability to achieve a return on your investment will depend on appreciation of the value of our Class A common stock.
We have never declared or paid cash dividends on our capital stock. We currently intend to retain any future earnings to finance the operation and expansion of our business, and we do not expect to pay any cash dividends on our Class A common stock in the foreseeable future. As a result, any investment return our Class A common stock will depend upon increases in the value for our Class A common stock, which is not certain.
Future securities sales and issuances could result in significant dilution to our stockholders and impair the market price of our Class A common stock.
We may issue additional equity securities in the future. We also issue common stock to our employees and others under our incentive plans. As of September 27, 2018, 58,806,498 of our 99,132,928 shares outstanding were held by directors, executive officers and other affiliates. Future issuances of shares of our Class A common stock or the conversion of a substantial number of shares of our Class B common stock, or the perception that these sales or conversions may occur, could depress the market price of our Class A common stock and result in dilution to existing holders of our Class A common stock. Also, to the extent outstanding options to purchase our shares of our Class A or Class B common stock are exercised or options or other stock-based awards are issued or become vested, there will be further dilution. The amount of dilution could be substantial depending upon the size of the issuances or exercises. Furthermore, we may issue additional equity securities that could have rights senior to those of our Class A common stock. As a result, holders of our Class A common stock bear the risk that future issuances of debt or equity securities may reduce the value of our Class A common stock and further dilute their ownership interest.
The requirements of being a public company may strain our resources, result in more litigation and divert management’s attention.
As a public company, we are subject to the reporting requirements of the Securities Exchange Act of 1934, as amended, or the Exchange Act, the Sarbanes-Oxley Act, the Dodd-Frank Wall Street Reform and Consumer Protection Act, or the Dodd-Frank Act, the listing requirements of the Nasdaq and other applicable securities rules and regulations. Complying with these rules and regulations has increased and will continue to increase our legal and financial compliance costs, make some activities more difficult, time consuming or costly and increase demand on our systems and resources. To address these challenges, we recently expanded our finance and accounting teams. The Exchange Act requires, among other things, that we file annual, quarterly and current reports with respect to our business and operating results. The Sarbanes-Oxley Act requires, among other things, that we maintain effective disclosure controls and procedures and internal control over financial reporting. We are required to disclose changes made in our internal control and procedures on a quarterly basis. In order to maintain and, if required, improve our disclosure controls and procedures and internal control over financial reporting to meet this standard, significant resources and management oversight may be required. As a result, management’s attention may be diverted from other business concerns, which could adversely affect our business and operating results. We may need to hire additional employees or engage outside consultants to comply with these requirements, which will increase our costs and expenses.
In addition, changing laws, regulations and standards relating to corporate governance and public disclosure are creating uncertainty for public companies, increasing legal and financial compliance costs and making some activities more time consuming. These laws, regulations and standards are subject to varying interpretations, in many cases due to their lack of specificity, and, as a result, their application in practice may evolve over time as new guidance is provided by regulatory and governing bodies. This could result in continuing uncertainty regarding compliance matters and higher costs necessitated by ongoing revisions to disclosure and governance practices. We intend to invest resources to comply with evolving laws, regulations and standards, and this investment may result in increased general and administrative expenses and a diversion of management’s time and attention from revenue-generating activities to compliance activities. If our efforts to comply with new laws, regulations and standards differ from the activities intended by regulatory or governing bodies due to ambiguities related to their application and practice, regulatory authorities may initiate legal proceedings against us and our business may be adversely affected.
These new rules and regulations may make it more expensive for us to obtain director and officer liability insurance and, in the future, we may be required to accept reduced coverage or incur substantially higher costs to obtain coverage. These factors could also make it more difficult for us to attract and retain qualified members of our board of directors, particularly to serve on our audit committee and compensation committee, and qualified executive officers.


By disclosing information in filings required of a public company, our business and financial condition are more visible, which we believe may result in threatened or actual litigation, including by competitors and other third parties. If those claims are successful, our business could be seriously harmed. Even if the claims do not result in litigation or are resolved in our favor, the time and resources needed to resolve them could divert our management’s resources and seriously harm our business.
Delaware law and provisions in our amended and restated certificate of incorporation and amended and restated bylaws could make a merger, tender offer or proxy contest difficult, thereby depressing the trading price of our Class A common stock.
Our amended and restated certificate of incorporation and amended and restated bylaws contain provisions that could depress the trading price of our Class A common stock by acting to discourage, delay or prevent a change of control of our company or changes in our management that the stockholders of our company may deem advantageous. These provisions include the following:
establish a classified board of directors so that not all members of our board of directors are elected at one time;
permit the board of directors to establish the number of directors and fill any vacancies and newly-created directorships;
provide that directors may only be removed for cause;
require super-majority voting to amend some provisions in our certificate of incorporation and bylaws;
authorize the issuance of “blank check” preferred stock that our board of directors could use to implement a stockholder rights plan;
eliminate the ability of our stockholders to call special meetings of stockholders;
prohibit stockholder action by written consent, which requires all stockholder actions to be taken at a meeting of our stockholders;
provide that the board of directors is expressly authorized to make, alter or repeal our bylaws;
restrict the forum for certain litigation against us to Delaware;
reflect the dual class structure of our common stock; and
establish advance notice requirements for nominations for election to our board of directors or for proposing matters that can be acted upon by stockholders at annual stockholder meetings.
Any provision of our amended and restated certificate of incorporation or amended and restated bylaws that has the effect of delaying or deterring a change in control could limit the opportunity for our stockholders to receive a premium for their shares of our common stock, and could also affect the price that some investors are willing to pay for our Class A common stock.
Our amended and restated certificate of incorporation provides that the Court of Chancery of the State of Delaware and the federal district courts of the United States are the exclusive forums for substantially all disputes between us and our stockholders, which could limit our stockholders’ ability to obtain a favorable judicial forum for disputes with us or our directors, officers or employees.
Our amended and restated certificate of incorporation provides that the Court of Chancery of the State of Delaware is the exclusive forum for:
any derivative action or proceeding brought on our behalf;
any action asserting a breach of fiduciary duty;
any action asserting a claim against us arising under the Delaware General Corporation Law, our amended and restated certificate of incorporation or our amended and restated bylaws; and
any action asserting a claim against us that is governed by the internal affairs doctrine.
Our amended and restated certificate of incorporation further provides that the federal district courts of the United States will be the exclusive forum for resolving any complaint asserting a cause of action arising under the Securities Act.
These exclusive-forum provisions may limit a stockholder’s ability to bring a claim in a judicial forum that it finds favorable for disputes with us or our directors, officers or other employees, which may discourage lawsuits against us and our directors, officers and other employees. We are currently subject to a stockholder derivative action regarding the validity of the federal exclusive forum provision. If a court were to find either exclusive-forum provision in our amended and restated certificate of incorporation to be inapplicable or unenforceable in an action, we may incur additional costs associated with resolving the dispute in other jurisdictions, which could seriously harm our business.



Item 1B. Unresolved Staff Comments.
None.

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Item 2. Properties.
Our principal physical properties are located in the United States and UK. Our corporate headquarters are located in San Francisco, California, and comprise approximately 134,000 square feet of space. We also operateGiven our commitment to a photography studiomore distributed workforce, and our recent reduction in San Francisco that is approximately 19,200 square feet. Our current leases on these facilities, entered into in January 2016 and February 2016, respectively, expire in May 2028 and May 2021, respectively.
We lease an additional 36,200 square feetheadcount, we are actively marketing a portion of office space in Texas, where our client experience team is based, and 3,300 square feet ofthis space for an engineering office in Pennsylvania.sublease.
We also lease and operate foursix fulfillment centers comprisingin the United States. We currently utilize a total of approximately 1,478,000 3,755,000square feet, at which we receive merchandise from vendors, ship products to clients and receive and process returns from clients. These facilities are located in California, Arizona, Texas, Pennsylvania, Indiana, Utah, and Pennsylvania. Our fifthGeorgia. In addition, we have one fulfillment center in Indiana, representing approximately 400,000 square feet,that is leased and operated by a third-party logistics contractor. In August 2018, we signed a letter of intent with a third-party logistics contractor to lease and operate a fulfillment center in Leicester, England.
In addition, we own approximately 24,000 square feet of space in Pennsylvania that houses the apparel manufacturing assets we acquired in October 2017.UK.
We believe our facilities, including our planned expansions, are sufficient for our current needs.
Item 3. Legal Proceedings.
We are not party to any material legal proceedings at this time. From time to time, we may become involvedThe information contained in various legal proceedings that ariseNote 8 “Commitments and Contingencies” under the heading “Contingencies” in the ordinary course of business. We have inNotes to the past and may in the future become involved in private actions, collective actions, investigations and various other legal proceedingsConsolidated Financial Statements included within this Annual Report on Form 10-K is incorporated herein by clients, employees, suppliers, competitors, government agencies, stockholders or others. We evaluate any claims and lawsuits with respect to their potential merits, our potential defenses and counter claims, and the expected effect on us of defending the claims and a potential adverse result. However, the results of any litigation, investigations and other legal proceedings are inherently unpredictable and expensive. Any claims against us, whether meritorious or not, could be time consuming, result in costly litigation, damage our reputation, require significant amounts of management time and divert significant resources. If any legal proceedings were to be determined adversely to us, or we were to enter into a settlement arrangement, we could be exposed to monetary damages or limits on our ability to operate our business, which could have an adverse effect on our business, financial condition and operating results.reference.
Item 4. Mine Safety Disclosures.
None.




PART II
Item 5. Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities.
Market Information for Common Stock
Our Class A common stock, par value $0.00002 per share, is listed on the Nasdaq Global Select Market, under the symbol “SFIX” and began trading on November 17, 2017. Prior to that date, there was no public trading market for our Class A common stock. There is no public trading market for our Class B common stock, par value $0.00002 per share.
The following table sets forth on a per-share basis the high and low intraday sales prices of our Class A common stock, as reported on the Nasdaq Global Select Market, for the periods indicated:
  For the Fiscal Year Ended July 28, 2018
  High Low
Quarterly period ended October 28, 2017 n/a
 n/a
Quarterly period ended January 27, 2018 (from November 17, 2017) $30.07
 $14.48
Quarterly period ended April 28, 2018 $26.00
 $18.00
Quarterly period ended July 28, 2018 $35.45
 $18.02
Holders of Record
As of the close of business on September 27, 2018,16, 2022, there were 4740 stockholders of record of our Class A common stock and 5914 stockholders of record of our Class B common stock. The actual number of holders of our Class A and Class B common stock is greater than the number of record holders, and includes stockholders who are beneficial owners, but whose shares are held in street name by brokers or other nominees. The number of holders of record presented here also does not include stockholders whose shares may be held in trust by other entities.
Dividend Policy
We have never declared or paid cash dividends on our capital stock. We currently intend to retain all available funds and future earnings if any, to fund the development and expansion of our business, and we do not anticipate paying any cash dividends in the foreseeable future. Any future determination regarding the declaration and payment of dividends, if any, will be at the discretion of our board of directors and will depend on then-existing conditions, including our financial condition, operating results, contractual restrictions, capital requirements, business prospects, and other factors our board of directors may deem relevant.
Cumulative Stock Performance Graph
The following graph compares the cumulative total return to stockholders on our Class A common stock relative to the cumulative total returns of the Standard and Poor'sPoor’s Retail Select Industry Index (S&P Retail Select Industry) and Nasdaq Composite Index (Nasdaq Composite). An investment of $100 (with reinvestment of all dividends) is assumed to have been made in our Class A common stock and in each index on November 17, 2017, the date our Class A common stock began trading on the Nasdaq, and its relative performance is tracked through July 28, 2018.30, 2022. The comparisons are based on historical data and are not indicative of, nor intended to forecast, the future performance of our Class A common stock.



33
chart-f8c067244cbb0a9cf38.jpg


__________S&P Retail Select Industry…………Nasdaq Composite– – – – – –Stitch Fix, Inc.
sfix-20220730_g1.jpg

The following table assumes an investment of $100 (with reinvestment of all dividends) to have been made in our Class A common stock and in each index on November 17, 2017, the date our Class A common stock began trading on the Nasdaq, and indicates the cumulative total return to stockholders on our Class A common stock and the cumulative total return of each index at our fiscal year end of July 28, 2018:
(in dollars) November 17, 2017 July 28, 2018
S&P Retail Select Industry $100.00
 $118.27
Nasdaq Composite $100.00
 $114.07
Stitch Fix, Inc. $100.00
 $194.79


The information under “Cumulative Stock Performance Graph” is not deemed to be “soliciting material” or “filed” with the SEC or subject to Regulation 14A or 14C, or to the liabilities of Section 18 of the Exchange Act, and is not to be incorporated by reference in any filing of Stitch Fix under the Securities Act or the Exchange Act, whether made before or after the date of this Annual Report and irrespective of any general incorporation language in those filings.
UnregisteredRecent Sales of EquityUnregistered Securities
None.
Issuer Purchases of Equity Securities
None.In January 2022, our Board of Directors authorized a share repurchase program to repurchase up to $150.0 million of our outstanding Class A common stock, with no expiration date (the “2022 Repurchase Program”). We may repurchase shares from time to time through open market repurchases, privately negotiated transactions, or other means, including through Rule 10b5-1 trading plans. The actual timing, number and value of shares repurchased in the future will be determined by the Company in its discretion and will depend on a number of factors, including price, trading volume, market conditions, and other general business conditions. During the fourth quarter of 2022, we did not repurchase any shares of our common stock and we had $120.0 million remaining in share repurchase capacity as of July 30, 2022.
Item 6. Selected Consolidated and Other Financial Data.
The following selected consolidated financial and other data should be readNo disclosure required by Item 301 of Regulation S-K as in conjunction with, and are qualified by reference to, “Management’s Discussion and Analysiseffect on the date of Financial Condition and Results of Operations,” and our audited consolidated financial statements and the accompanying notes included elsewhere in this Annual Report. The consolidated statements of operations data for the fiscal years ended July 28, 2018, July 29, 2017, and July 30, 2016, and the consolidated balance sheet data as of July 28, 2018, and


July 29, 2017, are derived from the audited consolidated financial statements that are included elsewhere in this Annual Report. The consolidated statements of operations data for the fiscal years ended August 1, 2015, and August 2, 2014, as well as the consolidated balance sheet data as of July 30, 2016, August 1, 2015, and August 2, 2014, are derived from audited consolidated financial statements that are not included in this Annual Report. We have included, in our opinion, all adjustments, consisting only of normal recurring adjustments, that we consider necessary for a fair presentation of the financial information set forth in those statements. Our historical results are not necessarily indicative of the results to be expected in any period in the future.  
  For the Fiscal Year Ended
(in thousands, except per share data) July 28, 2018 July 29, 2017 July 30, 2016 August 1, 2015 August 2, 2014
Revenue, net $1,226,505
 $977,139
 $730,313
 $342,803
 $73,227
Cost of goods sold 690,483
 542,718
 407,064
 198,054
 47,425
Gross profit 536,022
 434,421
 323,249
 144,749
 25,802
Selling, general and administrative expenses (1)(2)
 492,998
 402,781
 259,021
 108,562
 30,242
Operating income 43,024
 31,640
 64,228
 36,187
 (4,440)
Remeasurement of preferred stock warrant liability (10,685) 18,881
 3,019
 2,938
 1,534
Other income, net (1,004) (42) (13) (2) 336
Income (loss) before income taxes 54,713
 12,801
 61,222
 33,251
 (6,310)
Provision for income taxes 9,813
 13,395
 28,041
 12,322
 23
Net income (loss) and comprehensive income (loss) $44,900
 $(594) $33,181
 $20,929
 $(6,333)
Net income (loss) attributable to common stockholders: (3)
          
Basic $35,541
 $(594) $8,211
 $4,573
 $(6,333)
Diluted $27,285
 $(594) $9,496
 $5,318
 $(6,333)
Earnings (loss) per share attributable to common stockholders: (3)
          
Basic $0.47
 $(0.02) $0.36
 $0.22
 $(0.34)
Diluted $0.34
 $(0.02) $0.34
 $0.21
 $(0.34)
Weighted-average shares used to compute earnings per share attributable to common stockholders: (3)
          
Basic 75,947,759
 24,973,931
 22,729,890
 20,705,313
 18,893,197
Diluted 81,288,418
 24,973,931
 27,882,844
 25,452,912
 18,893,197
Other Financial and Operating Data          
Adjusted EBITDA (4)
 $53,566
 $60,578
 $72,582
 $42,126
 $(3,791)
Non-GAAP net income (loss) (4)
 $38,424
 $30,680
 $41,010
 $29,033
 $(4,422)
Active clients (as of period end) (5)
 2,742
 2,194
 1,674
 867
 261

34
(1) Includes stock-based compensation expense of $15.4 million, $3.5 million, $1.9 million, $0.7 million and $0.2 million for 2018, 2017, 2016, 2015 and 2014, respectively.
(2) Includes compensation expense related to certain stock sales by current and former employees of $21.3 million and $4.8 million for 2017 and 2016, respectively.
(3) See Note 11 to our consolidated financial statements included elsewhere in this Annual Report on Form 10-K for an explanation of the calculations of our basic and diluted earnings (loss) per share attributable to common stockholders and the weighted average number of shares used in the computation of the per share amounts.
(4) See the section titled “Management’s Discussion and Analysis of Financial Condition and Results of Operations—Key Metrics” for information regarding our use of adjusted EBITDA and non-GAAP net income (loss), and their reconciliation to net income (loss).
(5) See the section titled “Management’s Discussion and Analysis of Financial Condition and Results of Operations—Key Metrics” for information on how we define and calculate active clients.

(in thousands) July 28, 2018 July 29, 2017 July 30, 2016 August 1, 2015 August 2, 2014
Consolidated Balance Sheet Data:          
Cash and cash equivalents $297,516
 $110,608
 $91,488
 $68,449
 $34,636
Total assets 481,585
 257,205
 191,600
 111,600
 46,145
Working capital (1)
 274,774
 63,844
 63,199
 41,615
 28,684
Convertible preferred stock 
 42,222
 42,222
 42,222
 42,222
Total stockholders' equity (deficit) 315,072
 61,861
 49,947
 8,539
 (12,945)

(1) Working capital for all periods presented above is defined as current assets less current liabilities.


Item 7. Management’s Discussion and Analysis of Financial Condition and Results of Operations.
You should read the following discussion and analysis of our financial condition and results of operations together with our audited consolidated financial statements and related notes thereto included in Part II, Item 8 of this Annual Report on Form 10-K, or Annual Report. We use a 52- or 53-week fiscal year, with our fiscal year ending on the Saturday that is closest to July 31 of that year. Each fiscal year generally consists of four 13-week fiscal quarters, with each fiscal quarter ending on the Saturday that is closest to the last day of the last month of the quarter. Each of theThe fiscal years ended July 28, 2018, July 29, 2017,30, 2022 (“2022”) and July 30, 2016, included31, 2021 (“2021”) consisted of 52 weeksweeks. The fiscal year ended August 1, 2020 (“2020”) consisted of operations. 53 weeks. Throughout this Annual Report, all references to quarters and years are to our fiscal quarters and fiscal years unless otherwise noted.
In addition, this discussion contains forward-looking statements that reflect our plans, estimates, and beliefs, and involve risks and uncertainties. Our actual results and the timing of certain events could differ materially from those anticipated in or implied by these forward-looking statements as a result of several factors, including those discussed in the section titled “Risk Factors” included under Part I, Item 1A and elsewhere in this Annual Report. See “Special Note Regarding Forward-Looking Statements” in this Annual Report.
A discussion regarding our financial condition and results of operation for the fiscal year ended July 30, 2022, compared to the fiscal year ended July 31, 2021, is presented below. A discussion regarding our financial condition and results of operations for fiscal year ended July 31, 2021, compared to the fiscal year ended August 1, 2020, can be found under Item 7 in our Annual Report on Form 10-K for the fiscal year ended July 31, 2021, filed with the SEC on September 27, 2021, which is available on the SEC’s website at www.sec.gov and on the SEC Filings section of the Investor Relations section of our website at: https://investors.stitchfix.com.
Overview
Stitch Fix is transforming the way people findSince our founding in 2011, we have helped millions of women, men, and kids discover and buy what they love through personalized shipments of apparel, shoes, and accessories. Currently, clients can engage with us in one client at a timeof two ways that, combined, form an ecosystem of personalized experiences across styling, shopping, and one Fix at a time.
We are reinventing the shopping experienceinspiration: (1) by delivering one-to-one personalization to our clients through the combination of data science and human judgment. This combination drives a better client experience and a more powerful business model than either element could deliver independently. Our stylists hand select items from a broad range of merchandise. Stylists pair their own judgment with our analysis of client and merchandise data to providereceiving a personalized shipment of apparel, shoesitems informed by our algorithms and accessories suited to each client’s needs. We call eachsent by a Stitch Fix stylist (a “Fix”); or (2) by purchasing directly from our website or mobile app based on a personalized assortment of these unique shipmentsoutfit and item recommendations (“Freestyle”). For a Fix. OurFix, clients maycan choose to schedule automatic shipments that arrive every two to three weeks or order on demand after they fill out a monthly, bi-monthlystyle profile on our website or quarterly cadence, or schedule a Fix on demand. Clients can increase or decrease their desired Fix frequency at any time, and can select the exact date by which they want to receive a Fix.mobile app. After receiving a Fix, our clients purchase the items they want to keep and return the other items. Historically, we have charged clients a $20 styling fee that is credited towards the merchandise purchased. If the client chooses to keep all items, in a Fix, she receives a 25% discount on her entire purchase. We also provide select clients with an alternative to paying a $20 styling fee per Fix, known as Style Pass. Style Pass clients pay a $49 annual fee for unlimited styling that is credited towards merchandise purchases.
In February 2018, we launched Extras, a new feature that allows clients to select items such as socks, bras, underwear and other intimates that are then added to the five items their stylist selects for their Fix. In July 2018, we launched Stitch Fix Kids in time for back-to-school season. In addition, in October 2018, we announced our plan to launch in the United Kingdom, or UK.
The very human experience that we deliver is powered by data science. Our data science capabilities consist of our rich data set and our proprietary algorithms, which fuel our business by enhancing the client experience and driving business model efficiencies. The vast majority of our client data is provided directly and explicitly by our clients, rather than inferred, scraped or obtained from other sources. We also gather extensive merchandise data, such as inseam, pocket shape, silhouette and fit.
This large and growing data set provides the foundation for proprietary algorithms that we use throughout our business, including those that predict purchase behavior, forecast demand, optimize inventory and enable us to design new apparel. We believe our data science capabilities give us a significant competitive advantage, and as our data set grows,if any. Freestyle utilizes our algorithms become more powerful.
Our stylists leverage our data science throughto recommend a custom-built, web-based styling applicationpersonalized assortment of outfit and item recommendations that provides recommendations from our broad selection of merchandise. Our stylists then apply their judgment to select what they believe to bewill update throughout the best items for each Fix. Our stylists provide a personal touch, offer styling adviceday and context to each item selected, and help us develop long-term relationships with our clients. Our stylists are U.S.-based employees, most of whom work part-time and remotely.
We maintain a broad range of product offerings to serve our clients. We offer both merchandise sourced from brand partners and our own Exclusive Brands. We use our data to inform the merchandise we buy and develop to best suit our clients.
We reach clients through a combination of word of mouth, referrals, advertising and other marketing efforts. We invest in marketing with the goal of attracting new clients, improving engagement with current clients and expanding our client closet share over time. As wewill continue to expand our marketing efforts,evolve as we plan to remain disciplined in measuringlearn more about the return on advertising spend.client.
We believe our success in serving clients has resulted in our rapid and profitable growth. We have achieved positive cash flows from operations on an annual basis since 2014, while continuing to make meaningful investments to drive growth. For the fiscal year ended July 28, 2018,30, 2022, we reported $1.2$2.1 billion of revenue representing a year-over-year growthdecline of 25.5%1.4% from the fiscal year ended July 29, 2017, compared to year-over-year growth of 33.8% from the fiscal year ended July 30, 2016, to the fiscal year ended July 29, 2017.31, 2021. As of July 28, 2018, July 29, 2017,30, 2022, and July 30, 2016,31, 2021, we had approximately 3,795,000 and 4,165,000 active clients, of 2,742,000, 2,194,000 and 1,674,000, respectively, representing a year-over-year decline of 8.9%.
During the first half of fiscal 2022, our year-over-year net revenue growth rate was lower than it had historically been, and during the third and fourth quarters of 25.0%fiscal 2022, we experienced a decline in net revenue year-over-year. This revenue trend is primarily due to our challenges in acquiring new clients during fiscal 2022, which has had and 31.1%, respectively.will continue to have a negative compounding effect on net revenue in fiscal 2023. We are continuing to navigate the uncertainties presented by the current macroeconomic environment and remain focused on improving the conversion of new clients and our overall client experience.
Net income for the fiscal year ended July 28, 2018, was $44.9 million, an increase of $45.5 million from the fiscal year ended July 29, 2017. Net loss for the fiscal year ended July 29, 2017,30, 2022, was $0.6$207.1 million, a decreasecompared to net loss of $33.8$8.9 million from the fiscal year ended July 30, 2016. Included in net income for the fiscal year ended July 28, 2018, was a $10.7 million gain on remeasurement31, 2021.
In light of our preferred stock


warrant liability priorrecent business momentum and an uncertain macroeconomic environment, we announced a restructuring plan on June 9, 2022, that reduces our future fixed and variable operating costs and allows us to centralize key capabilities, strengthen decision-making to drive efficiencies, and ensure we are allocating resources to our initial public offering, or IPO,most critical priorities. This restructuring plan reduced our workforce by approximately 15% of salaried positions and a $6.7 million remeasurement expenserepresented approximately 4% of our roles in total.
We are continuing to evaluate other fixed and variable operating costs, including rationalizing our real estate footprint, to position ourselves for profitable growth in the future. However, our future results of operations will depend on our net deferred tax assetsability to successfully navigate current business challenges and the overall macroeconomic environment. Notwithstanding this restructuring plan, we will continue to invest strategically in both product and technology, while remaining financially disciplined. In connection with the restructuring plan, we incurred $10.9 million in cash expenses related to termination benefits, $6.2 million in non-cash asset impairment charges, and $0.7 million of other non-cash costs which were recognized in the Tax Cuts and Jobs Act, or the Tax Act,fourth quarter of fiscal 2022. We also incurred other one-time cash charges of $8.5 million related to retention bonuses for continuing employees which was enactedrecognized in the fourth quarter of fiscal 2022.
For more information on December 22, 2017. Included inthe components of net income forloss, refer to the fiscal year ended July 29, 2017, was a $21.3 million compensation expense related to certain stock sales by current and former employees and a $18.9 million loss on remeasurementsection titled “Results of our preferred stock warrant liability. Included in net income for the fiscal year ended July 29, 2016, was a $4.8 million compensation expense related to certain stock sales by current and former employees and a $3.0 million loss on remeasurement of our preferred stock warrant liability.Operations” below.


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Key Financial and Operating Metrics
Non-GAAP Financial Measures
We report our financial results in accordance with generally accepted accounting principles in the United States or GAAP.(“GAAP”). However, management believes that certain non-GAAP financial measures provide users of our financial information with additional useful information in evaluating our performance. Management believes that excluding certain items that may vary substantially in frequency and magnitude period-to-period from net income (loss) and earnings (loss) per share, or EPS, provides useful supplemental measures that assist in evaluating our ability to generate earnings and to more readily compare these metrics between past and future periods. Management also believesWe believe that adjusted EBITDA is frequently used by investors and securities analysts in their evaluations of companies, and that this supplemental measure facilitates comparisons between companies. We believe free cash flow is an important metric because it represents a measure of how much cash from operations we have available for discretionary and non-discretionary items after the deduction of capital expenditures. These non-GAAP financial measures may be different than similarly titled measures used by other companies. For instance, we do not exclude stock-based compensation expense from adjusted EBITDA or non-GAAP net income. Stock-based compensation is an important part of how we attract and retain our employees, and we consider it to be a real cost of running the business.
Our non-GAAP financial measures should not be considered in isolation from, or as substitutes for, financial information prepared in accordance with GAAP. There are several limitations related to the use of our non-GAAP financial measures as compared to the closest comparable GAAP measures. Some of these limitations include:
our non-GAAP net income, adjusted EBITDA and non-GAAP EPS – diluted measures exclude compensation expense that we recognized related to certain stock sales by current and former employees;
our non-GAAP netexcludes interest income and non-GAAP EPS – diluted measures exclude the impact of the remeasurementother expense, net, as these items are not components of our net deferred tax assets following the adoption of the Tax Act;core business;
our non-GAAP net income, adjusted EBITDA and non-GAAP EPS – diluted measures exclude the remeasurement of the preferred stock warrant liability,does not reflect our income tax provision (benefit), which is a non-cash expense incurred in the periods priormay increase or decrease cash available to the completion of our IPO;us;
adjusted EBITDA also excludes the recurring, non-cash expenses of depreciation and amortization of property and equipment and, although these are non-cash expenses, the assets being depreciated and amortized may have to be replaced in the future;
adjusted EBITDA does not reflectexcludes the non-cash expense of stock-based compensation, which has been, and will continue to be for the foreseeable future, an important part of how we attract and retain our tax provision, which reducesemployees and a significant recurring expense in our business; and
adjusted EBITDA excludes costs incurred related to discrete restructuring plans and other one-time costs that are fundamentally different in strategic nature and frequency from ongoing initiatives. We believe exclusion of these items facilitates a more consistent comparison of operating performance over time, however these costs do include cash available to us; andoutflows;
free cash flow does not represent the total residual cash flow available for discretionary purposes and does not reflect our future contractual commitments.

Adjusted EBITDA
We define adjusted EBITDA as net loss excluding interest income, (loss) excluding other (income),expense, net, income tax provision for income taxes,(benefit), depreciation and amortization, and, when present, the remeasurement of preferred stock warrant liability andstock-based compensation expense, related to certain stock sales by current and former employees.restructuring and other one-time costs. The following table presents a reconciliation of net income (loss),loss, the most comparable GAAP financial measure, to adjusted EBITDA for each of the periods presented:
  For the Fiscal Year Ended
(in thousands) July 28, 2018 July 29, 2017 July 30, 2016
Adjusted EBITDA reconciliation:      
Net income (loss) $44,900
 $(594) $33,181
Add (deduct):      
Other income, net (1,004) (42) (13)
Provision for income taxes 9,813
 13,395
 28,041
Depreciation and amortization 10,542
 7,655
 3,544
Remeasurement of preferred stock warrant liability (10,685) 18,881
 3,019
Compensation expense related to certain stock sales by current and former employees 
 21,283
 4,810
Adjusted EBITDA $53,566
 $60,578
 $72,582



Non-GAAP Net Income
We define non-GAAP net income as net income (loss) excluding, when present, the remeasurement of preferred stock warrant liability, compensation expense related to certain stock sales by current and former employees, and the related tax impact of those items, as well as the remeasurement of our net deferred tax assets in relation to the adoption of the Tax Act. The following table presents a reconciliation of net income (loss), the most comparable GAAP financial measure, to non-GAAP net income for each of the periods presented:
  For the Fiscal Year Ended
(in thousands) July 28, 2018 July 29, 2017 July 30, 2016
Non-GAAP net income reconciliation:      
Net income (loss) $44,900
 $(594) $33,181
Add (deduct):      
Remeasurement of preferred stock warrant liability (10,685) 18,881
 3,019
Compensation expense related to certain stock sales by current and former employees 
 21,283
 4,810
Tax impact of non-GAAP adjustments 
 (8,890) 
Impact of Tax Act (1)
 4,209
 
 
Non-GAAP net income $38,424
 $30,680
 $41,010
For the Fiscal Year Ended
(in thousands)July 30, 2022July 31, 2021August 1, 2020
Adjusted EBITDA:
Net loss$(207,121)$(8,876)$(67,117)
Add (deduct):
Interest income(930)(2,610)(5,535)
Other expense, net2,355 366 1,593 
Income tax provision (benefit)(2,349)(52,241)19,395 
Depreciation and amortization35,011 27,610 22,562 
Stock-based compensation expense(1)
127,373 100,696 67,530 
        Restructuring and other one-time costs(2)
26,206 — — 
Adjusted EBITDA$(19,455)$64,945 $38,428 
(1)The U.S. government enacted comprehensive tax legislationExcludes $1.1 million of stock-based compensation expense reflected in December 2017. This resulted in a net charge of $4.2 million“Restructuring and other one-time costs” for the fiscal year ended July 28, 2018, due to the remeasurement30, 2022.
 (2)
Restructuring charges consist of our net deferred tax assets for the reduction$17.7 million in tax rate from 35% to 21%. The adjustment to non-GAAP net income only includes this transitional impact. It does not include the ongoing impacts of the lower U.S. statutory rate on current year earnings.


Non-GAAP Earnings Per Share - Diluted
We define non-GAAP EPS as diluted EPS excluding, when present, the per share impact of the remeasurement of preferred stock warrant liability, compensation expensecash and noncash charges primarily related to certain stock sales by currenttermination benefits and formerasset impairment charges in connection with our June 9, 2022, restructuring plan. Other one-time costs primarily consists of $8.5 million in retention bonuses for continuing employees and we expect to incur an additional $5.4 million in retention bonuses during the related tax impactfirst quarter of those items, as well as the per share impact of the remeasurement offiscal 2023 in connection with our net deferred tax assets in relation to the adoption of the Tax Act. The following table presents a reconciliation of EPS attributable to common stockholders - diluted, the most comparable GAAP financial measure, to non-GAAP EPS attributable to common stockholders - diluted for each of the periods presented:one-time retention program.

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  For the Fiscal Year Ended
(in dollars) July 28, 2018 July 29, 2017 July 30, 2016
Non-GAAP earnings per share - diluted reconciliation:      
Earnings (loss) per share attributable to common stockholders - diluted $0.34
 $(0.02) $0.34
Per share impact of the remeasurement of preferred stock warrant
liability
(1)
 
 0.36
 0.08
Per share impact of compensation expense related to certain stock
sales by current and former employees
 
 0.40
 0.12
Per share impact from tax effect of non-GAAP adjustments 
 (0.17) 
Per share impact from Tax Act(2)
 0.05
 
 
Non-GAAP earnings per share attributable to common stockholders - diluted $0.39
 $0.57
 $0.54


(1) For the fiscal year ended July 28, 2018, the preferred stock warrant liability was dilutive and included in earnings per share attributable to common stockholders - diluted. Therefore, it is not an adjustment to arrive at non-GAAP EPS - diluted.
(2) The U.S. government enacted comprehensive tax legislation in December 2017. This resulted in a net charge of $4.2 million for the fiscal year ended July 28, 2018, due to the remeasurement of our net deferred tax assets for the reduction in tax rate from 35% to 21%. The adjustment to non-GAAP net income only includes this transitional impact. It does not include the ongoing impacts of the lower U.S. statutory rate on current year earnings.
Free Cash Flow
We define free cash flow as cash flowflows from operationsoperating activities reduced by purchases of property and equipment that are included in cash flowflows from investing activities. The following table presents a reconciliation of cash flows fromprovided by (used in) operating activities, the most comparable GAAP financial measure, to free cash flow for each of the periods presented:
For the Fiscal Year Ended
(in thousands)July 30, 2022July 31, 2021August 1, 2020
Free cash flow reconciliation:
Cash flows provided by (used in) operating activities$55,395 $(15,675)$42,877 
Deduct:
Purchases of property and equipment(46,351)(35,256)(30,207)
Free cash flow$9,044 $(50,931)$12,670 
Cash flows provided by (used in) investing activities$10,233 $39,093 $(70,461)
Cash flows provided by (used in) financing activities$(60,250)$(38,885)$(1,435)
  For the Fiscal Year Ended
(in thousands) July 28, 2018 July 29, 2017 July 30, 2016
Free cash flow reconciliation:      
Cash flows from operating activities $72,178
 $38,624
 $45,116
Deduct:      
Purchase of property and equipment (16,565) (17,130) (15,238)
Free cash flow $55,613
 $21,494
 $29,878
Cash flows used in investing activities $(16,565) $(17,130) $(15,238)
Cash flows from (used in) financing activities $134,795
 $(3,028) $499

Operating Metrics
July 30, 2022July 31, 2021August 1, 2020
Active clients (in thousands)3,795 4,165 3,522 
Active Clients
We believe that the number of active clients is a key indicator of our growth and the overall health of our business. We define an active client as a client who checked out a Fix or was shipped an item via Freestyle in the preceding 12-month period,52 weeks, measured as of the last dateday of that period. A client checks out a Fix when she indicates what items she is keeping through our mobile application or on our website. We consider each Women’s, Men’s, or Kids account as a client, even if they share the same household. We had 2,742,000, 2,194,0003,795,000 and 1,674,0004,165,000 active clients as of July 28, 2018, July 29, 2017,30, 2022, and July 30, 2016,31, 2021, respectively, representing a year-over-year growthdecline of 25.0%8.9%. The decline in active clients was driven by client conversion challenges, lower site traffic, and 31.1%, respectively.the lapping of our high-dollar value referral program which ended in fiscal 2021.
Net Revenue per Active Client
We believe that net revenue per active client is an indicator of client engagement and satisfaction. We calculate net revenue per active client based on net revenue over the preceding four fiscal quarters divided by the number of active clients, measured as of the last day of the period. Net revenue per active client was $546 and $505 as of July 30, 2022, and July 31, 2021, respectively, representing a year-over-year increase of 8.1%.
Factors Affecting Our Performance
Client Acquisition and Engagement
To grow our business, we must continue to acquire clients and successfully engage them. We believe that implementing broad-based marketing strategies that increase our brand awareness has the potential to strengthen Stitch Fix as a national consumer brand, help us acquire new clients and drive revenue growth. As our business has achieved a greater scale and we are able to support a large and growing client base, we have increased our investments in marketing to take advantage of more marketing channels to efficiently acquire clients. For example, we recently significantly increased our advertising spend, from $70.5 million and $25.0 million for the fiscal years ended July 29, 2017, and July 30, 2016, respectively, to $102.1 million for the fiscal year ended July 28, 2018, to support the growth of our business. We expect to continue to make significant marketing investments to grow our business. We currently utilize both digital and


offline channels to attract new visitors to our website or mobile app and subsequently convert them into clients. Our current marketing efforts include client referrals, affiliate programs, partnerships, display advertising, television, print, radio, video, content, direct mail, social media, email, mobile “push” communications, search engine optimization and keyword search campaigns.
To successfully acquire clients and increase engagement, we must also continue to improve the diversity of our offering. These efforts may include broadening our brand partnerships and expanding into new categories, product types, price points and geographies. For example, in July 2018 we launched Stitch Fix Kids, expanding our client and vendor base, and in October 2018, we announced our intention to launch in the UK, expanding our geographic scope.
Investment in our Operations and Infrastructure
To grow our client base and enhance our offering, we will incur additional expenses. We intend to leverage our data science and deep understanding of our clients’ needs to inform investments in operations and infrastructure. We anticipate that our expenses will increase as we continue to hire additional personnel and further advance our technological and data science capabilities. Moreover, we intend to make capital investments in our inventory, fulfillment centers and office space and logistics infrastructure as we launch new categories, expand internationally and drive operating efficiencies. We expect to increase our spending on these investments in the future and cannot be certain that these efforts will grow our client base or be cost-effective. However, we believe these strategies will yield positive returns in the long term.
Inventory Management
We leverage our data science to buy and manage our inventory, including merchandise assortment and fulfillment center optimization. Because our merchandise assortment directly correlates to client success, we may at times optimize our inventory to prioritize long-term client success over short-term gross margin impact. To ensure sufficient availability of merchandise, we generally enter into purchase orders well in advance and frequently before apparel trends are confirmed by client purchases. As a result, we are vulnerable to demand and pricing shifts and availability of merchandise at time of purchase. We incur inventory write-offs and changes in inventory reserves that impact our gross margins. Because our merchandise assortment directly correlates to client success, we may at times optimize our inventory to prioritize long-term client success over short-term gross margin impact. Moreover, our inventory investments will fluctuate with the needs of our business. For example, entering new locations, expanding to new categories, offering new functionalities such as our recent launch of Stitch Fix KidsFreestyle, or adding new fulfillment centers will all require additional investments in inventory.
During the first six months of fiscal 2022, we experienced lower than expected inventory receipts largely due to global supply chain delays. We worked to mitigate these delays by ordering product in advance of our typical timelines. During the second half of fiscal 2022, we experienced slight easing of these supply chain delays, and coupled with our mitigating strategies, inventory receipts were less severely impacted, a trend we expect to continue in fiscal 2023. We will continue to actively manage global supply chain delays and plan to mitigate the impact of any anticipated delays on future inventory receipts.
Client Acquisition and Engagement
To grow our business, we must continue to acquire clients and successfully engage them. We believe that implementing broad-based marketing strategies that increase our brand awareness has the potential to strengthen Stitch Fix as a national consumer brand, help us acquire new clients, and drive revenue growth. We currently utilize both digital and offline channels to attract new visitors to our website or mobile app and subsequently convert them into clients. Our current marketing efforts include client referrals, affiliate programs, partnerships, campaigns with celebrities and influencers, display advertising, television, print, radio, video, content, direct

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mail, social media, email, mobile “push” communications, search engine optimization, and keyword search campaigns. The launch of Freestyle to new-to-Stitch Fix clients has opened up new marketing opportunities and channels with which we have less experience.Our marketing expenses have varied from period to period, and we expect this trend to continue as we test new channels and refine our marketing strategies.
The largest component of our marketing spend is advertising, which was $183.8 million for the fiscal year ended July 30, 2022, compared to $174.7 million for the fiscal year ended July 31, 2021.
We must also continue to improve the diversity of our offerings to successfully acquire clients and increase engagement. These efforts may include broadening our brand partnerships and expanding into new categories, product types, price points, and geographies.
Investment in our Operations and Infrastructure
To grow our client base and enhance our offering, we will incur additional expenses. We intend to leverage our data science and deep understanding of our clients’ needs to make targeted investments in technology and product.
Merchandise Mix
We offer apparel, shoes, and accessories across categories, brands, product types, and price points. We currently serve our clients in the following categories: Women’s, Petite, Maternity, Men’s, Plus, and Kids. We carry a mix of third-party branded merchandise, including premium brands, and our own Exclusive Brands. We also offer a wide variety of product types, including denim, dresses, blouses, skirts, shoes, jewelry, and handbags. We sell merchandise across a broad range of price points and may further broaden our price point offerings in the future.
WhileGenerally, changes in our merchandise mix have not caused significant fluctuations in our gross margin to date,date; however, categories, brands, product types, and price points do have a range of margin profiles. For example, our Exclusive Brands have generally contributed higher margin, shoesmargins than our third-party brands, which have generally contributed lower margin,margins. We continue to analyze and evolve our merchandise mix and may increase or add third-party brands to improve the client experience and attract new categories, such as Kids, tend to initially have lower margins.active clients. Shifts in merchandise mix, driven by client demandparticularly if we increase the number of third-party brands we offer, may affect or result in fluctuations in our gross margin from period to period.
Components of Results of Operations
Revenue
We generate revenue from the sale of merchandise. Wemerchandise, either through our Fix or Freestyle offerings. With our Fix offering, we charge a $20 nonrefundable upfront fee, referred to as a “styling fee,” that is credited towards any merchandise purchased in thepurchased. We offer Style Pass to provide select U.S. clients with an alternative to paying a styling fee per Fix. Style Pass clients pay a nonrefundable annual fee for unlimited styling that is credited towards merchandise purchases. We deduct discounts, sales tax, and estimated refunds to arrive at net revenue, which we refer to as revenue throughout the report. In December 2017, we launched Style Pass to provide select clients with an alternative to paying a $20 styling fee per Fix. Style Pass clients pay a $49 nonrefundable annual fee for unlimited styling that is credited towards merchandise purchases.this Annual Report. We expect ouralso recognize revenue to increase in absolute dollars as we grow our business, although our revenue growth rate may continue to slow in future periods.resulting from estimated breakage income on gift cards.
Cost of Goods Sold
Cost of goods sold consists of the costs of merchandise, expenses for inbound freight and shipping to and from clients, and inbound freight, inventory write-offs and changes in our inventory reserve, payment processing fees, and packaging materials costs.costs, offset by the recoverable cost of merchandise estimated to be returned. We expect our cost of goods sold to fluctuate as a percentage of revenue primarily due to how we manage our inventory and merchandise mix. Our classification of cost of goods sold may vary from other companies in our industry and may not be comparable.
Selling, General, and Administrative Expenses
Selling, general, and administrative expenses (“SG&A”) consist primarily of compensation and benefits costs, including stock-based compensation expense, for our employees including our stylist,stylists, fulfillment center operations, data analytics, merchandising, engineering, marketing, client experience, marketing and corporate personnel. Selling, general, and administrative expenses also include marketing and advertising costs, third-party logistics costs, facility costs for our fulfillment centers and offices, professional service fees, information technology costs, and depreciation and amortization expense. We expect our selling, general and administrative expenses to increase in absolute dollars


and to fluctuate asAs a percentage of revenue due to the anticipated growthresult of our business, increased marketing investmentsrestructuring and additional costs associated with being a public company.cost reduction actions, we expect SG&A in fiscal 2023 to decrease year over year. Our classification of selling, general, and administrative expenses may vary from other companies in our industry and may not be comparable.
Remeasurement of Preferred Stock Warrant LiabilityInterest Income
We estimate the fair value of the preferred stock warrant liability at the end of each reporting periodInterest income is generated from our cash equivalents and recognize changesinvestments in the fair value through our statement of operations. In connection with our IPO, all warrants were automatically exercised for no consideration, therefore we do not expect to have preferred stock warrant liability in future periods.available-for-sale securities.
Income Tax Provision for Income Taxes(Benefit)
Our income tax provision for income taxes(benefit) consists of an estimate of federal, state, and stateinternational income taxes based on enacted federal, state, and stateinternational tax rates, as adjusted for allowable credits, deductions, and uncertain tax positions.positions, and changes in the valuation of our net federal and state deferred tax assets.

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Results of Operations
Comparison of the Fiscal Years Ended July 28, 2018,30, 2022, July 29, 201731, 2021, and July 30, 2016August 1, 2020
The following table sets forth our results of operations for the periods indicated:
  For the Fiscal Year Ended 2018 vs. 2017 2017 vs. 2016
(in thousands) July 28, 2018 July 29, 2017 July 30, 2016 % Change % Change
Revenue, net $1,226,505
 $977,139
 $730,313
 25.5 % 33.8 %
Cost of goods sold 690,483
 542,718
 407,064
 27.2 % 33.3 %
Gross profit 536,022
 434,421
 323,249
 23.4 % 34.4 %
Selling, general and administrative expenses 492,998
 402,781
 259,021
 22.4 % 55.5 %
Operating income 43,024
 31,640
 64,228
 36.0 % (50.7)%
Remeasurement of preferred stock warrant liability (10,685) 18,881
 3,019
 (156.6)% 525.4 %
Other income, net (1,004) (42) (13) *
 223.1 %
Income before income taxes 54,713
 12,801
 61,222
 327.4 % (79.1)%
Provision for income taxes 9,813
 13,395
 28,041
 (26.7)% (52.2)%
Net income (loss) $44,900
 $(594) $33,181
 *
 (101.8)%
For the Fiscal Year Ended2022 vs. 20212021 vs. 2020
(in thousands)July 30, 2022July 31, 2021August 1, 2020% Change% Change
Revenue, net$2,072,812 $2,101,258 $1,711,733 (1.4)%22.8 %
Cost of goods sold1,164,338 1,153,622 957,523 0.9 %20.5 %
Gross profit908,474 947,636 754,210 (4.1)%25.6 %
Selling, general, and administrative expenses1,116,519 1,010,997 805,874 10.4 %25.5 %
Operating loss(208,045)(63,361)(51,664)228.3 %22.6 %
Interest income930 2,610 5,535 (64.4)%(52.8)%
Other expense, net(2,355)(366)(1,593)543.4 %(77.0)%
Loss before income taxes(209,470)(61,117)(47,722)242.7 %28.1 %
Income tax provision (benefit)(2,349)$(52,241)$19,395 (95.5)%(369.4)%
Net loss$(207,121)$(8,876)$(67,117)*(86.8)%
* Not meaningful

The following table sets forth the components of our results of operations as a percentage of revenue:
For the Fiscal Year Ended
July 30, 2022July 31, 2021August 1, 2020
Revenue, net100.0 %100.0 %100.0 %
Cost of goods sold56.2 %54.9 %55.9 %
Gross margin43.8 %45.1 %44.1 %
Selling, general, and administrative expenses53.9 %48.1 %47.1 %
Operating loss(10.0)%(3.0)%(3.0)%
Interest income— %0.1 %0.3 %
Other expense, net(0.1)%— %(0.1)%
Loss before income taxes(10.1)%(2.9)%(2.8)%
Income tax provision (benefit)(0.1)%(2.5)%1.1 %
Net loss(10.0)%(0.4)%(3.9)%
  For the Fiscal Year Ended
  July 28, 2018 July 29, 2017 July 30, 2016
Revenue, net 100.0 % 100.0% 100.0%
Cost of goods sold 56.3 % 55.5% 55.7%
Gross margin 43.7 % 44.5% 44.3%
Selling, general and administrative expenses 40.2 % 41.2% 35.5%
Operating income 3.5 % 3.3% 8.8%
Remeasurement of preferred stock warrant liability (0.9)% 1.9% 0.4%
Other income, net (0.1)% % %
Income before income taxes 4.5 % 1.4% 8.4%
Provision for income taxes 0.8 % 1.4% 3.8%
Net income (loss) 3.7 % % 4.6%
Note: Due to rounding, percentages in this table may not sum to totals.
Revenue and Gross Margin
Revenue in the fiscal year ended July 28, 2018, increased30, 2022 decreased by $249.4$28.4 million, or 25.5%1.4%, from revenue in the fiscal year ended July 29, 2017.31, 2021. The increasedecline in revenue was primarily attributable to a 25.0% increase8.9% decline in active clients from July 29, 2017,31, 2021 to July 28, 2018, which drove increased sales30, 2022, and what we believe was a slowdown in consumer discretionary spending during our fourth quarter of merchandise.fiscal 2022. The decline in active clients was primarily driven by client conversion challenges and lower site traffic, as we experienced weaker-than-expected conversion of new clients due to onboarding friction, and we experienced traffic-related challenges due in part to the ongoing effects of Apple’s iOS privacy changes. The decline in active clients was also attributable to higher attrition of clients obtained through our high-dollar value referral program that ended in fiscal 2021.
Gross margin for the fiscal year ended July 28, 2018,30, 2022, decreased by 0.8%130 basis points compared with the fiscal year ended July 29, 2017.31, 2021. The decrease was primarily attributable to an increase in inventory shrink, shipping expensecharges for excess spring and expansion into new categories, partially offset by a decrease insummer inventory obsolescence reserves due to improved inventory management.


Revenue in the fiscal year ended July 29, 2017, increased by $246.8 million, or 33.8%, from revenuecurrent year.
Selling, General, and Administrative Expenses
SG&A expenses in the fiscal year ended July 30, 2016. The increase in revenue was primarily attributable to a 31.1% increase in active clients, which drove increased sales of merchandise.
Gross margin2022, increased by 0.2% in the fiscal year ended July 29, 2017, from 44.3% in fiscal year ended July 30, 2016. The increase was primarily attributable to improved inventory management.
Selling, General and Administrative Expenses
Selling, general and administrative expenses increased by $90.2$105.5 million, or 22.4%, during the fiscal year ended July 28, 2018, compared with the fiscal year ended July 29, 2017.31, 2021. As a percentage of revenue, SG&A expenses increased to 53.9% for the fiscal year ended July 30, 2022, compared with 48.1% for the fiscal year ended July 31, 2021. The increase was primarily related to higher compensation and benefits expense and stock-based compensation expense due to increased headcount as we continue to invest in technology talent and higher advertising spend as we expanded our advertising initiatives, partially offset by improvements in variable labor.
Selling, general and administrative expenses, in the fiscal year ended July 29, 2017, increased by $143.8 million, or 55.5%, from the fiscal year ended July 30, 2016. The increase in selling, general and administrative expenses was primarily attributable toincluding an increase in stock-based compensation and benefits expenses as we increased our headcount, including a $16.5of $27.8 million in fiscal 2022, primarily due to investments in technology talent. The increase was also related to compensation expense recognized for certain stock sales by currentrestructuring and former employees. In addition, the increase was driven by higher marketing spend as we expanded our television, online and radio advertising initiatives.
Remeasurementother one-time costs of Preferred Stock Warrant Liability
The change$26.2 million recorded in the preferred stock warrant liability was due to a change in the underlying fair valuefourth quarter of our preferred stock until the conversion of our preferred stock warrants into Class B common stock as part of our IPO.fiscal 2022.

39


Income Tax Provision for Income Taxes(Benefit)
The following table summarizes our effective tax rate from income for the periods presented:
 For the Fiscal Year EndedFor the Fiscal Year Ended
(in thousands) July 28, 2018 July 29, 2017 July 30, 2016(in thousands)July 30, 2022July 31, 2021August 1, 2020
Income before income taxes $54,713
 $12,801
 $61,222
Provisions for income taxes 9,813
 13,395
 28,041
Loss before income taxesLoss before income taxes$(209,470)$(61,117)$(47,722)
Income tax provision (benefit)Income tax provision (benefit)(2,349)(52,241)19,395 
Effective tax rate 17.9% 104.6% 45.8%Effective tax rate1.1 %85.5 %(40.6)%
We are subject to income taxes in the United States.States and the UK. Our effective tax rate and provisionbenefit for income taxes decreased from the fiscal year ended July 29, 2017,31, 2021, to the fiscal year ended July 28, 2018,30, 2022, primarily due to the reversal of stock-based compensation deductions, analysis of our 2016 through 2018 qualified activities for U.S.expenses and California research and development tax credits, and a decrease in the nondeductible remeasurementabsence of the preferred stock warrant liability. These tax benefitsprior year net operating loss carryback provisions of the CARES Act that were partially offset by tax chargesnot in effect for the remeasurement of our net deferred tax assets associated with the enactment of the Tax Act, which reduced the corporate tax rate from 35% to 21%.current year.
Our effective tax rate and provision for income taxes increased from the fiscal year ended July 30, 2016, to fiscal year ended July 29, 2017, primarily due to an increase in the nondeductible remeasurement of the preferred stock warrant liability.



Quarterly Results of Operations
The following tables set forth our unaudited quarterly consolidated statements of operations for each of the quarters indicated. The information for each quarter has been prepared on a basis consistent with our audited consolidated financial statements included in this Annual Report and reflect, in the opinion of management, all adjustments of a normal, recurring nature that are necessary for a fair presentation of the financial information contained in those statements. Our historical results are not necessarily indicative of the results that may be expected for the full year or any other period in the future. The following quarterly financial information should be read in conjunction with our audited consolidated financial statements and related notes included in this Annual Report.
  Quarter Ended
(in thousands, except per share data) July 28, 2018 April 28, 2018 January 27, 2018 October 28, 2017 July 29, 2017 April 29, 2017 January 28, 2017 October 29, 2016
Revenue, net $318,295
 $316,741
 $295,906
 $295,563
 $258,285
 $245,075
 $237,775
 $236,004
Cost of goods sold 176,877
 178,535
 168,523
 166,548
 146,047
 139,692
 131,053
 125,926
Gross profit 141,418
 138,206
 127,383
 129,015
 112,238
 105,383
 106,722
 110,078
Selling, general and administrative expenses 133,302
 128,454
 111,771
 119,471
 112,028
 101,368
 105,835
 83,550
Operating income 8,116
 9,752
 15,612
 9,544
 210
 4,015
 887
 26,528
Remeasurement of preferred stock warrant liability 
 
 (1,614) (9,071) 3,374
 12,858
 1,146
 1,503
Other income, net (760) (209) (18) (17) (17) (12) (6) (7)
Income (loss) before income taxes 8,876
 9,961
 17,244
 18,632
 (3,147) (8,831) (253) 25,032
Provision (benefit) for income taxes (9,408) 474
 13,603
 5,144
 1,360
 732
 (486) 11,789
Net income (loss) and comprehensive income (loss) $18,284
 $9,487
 $3,641
 $13,488
 $(4,507) $(9,563) $233
 $13,243
Net income attributable to common stockholders:                
Basic $18,244
 $9,458
 $3,036
 $3,915
 $(4,507) $(9,563) $
 $3,595
Diluted $18,246
 $9,459
 $1,653
 $1,347
 $(4,507) $(9,563) $
 $4,055
Earnings (loss) per share attributable to common stockholders:                
Basic $0.19
 $0.10
 $0.04
 $0.15
 $(0.18) $(0.38) $
 $0.15
Diluted $0.18
 $0.09
 $0.02
 $0.04
 $(0.18) $(0.38) $
 $0.14
Weighted-average shares used to compute earnings per share attributable to common stockholders:                
Basic 98,019,577
 97,055,573
 82,439,351
 26,329,495
 25,708,011
 25,094,602
 24,742,682
 24,349,434
Diluted 102,782,006
 101,847,521
 87,954,656
 33,262,082
 25,708,011
 25,094,602
 24,742,682
 28,940,058
Other Financial and Operating Data:                
Adjusted EBITDA $11,120
 $12,402
 $18,230
 $11,814
 $2,445
 $6,050
 $24,094
 $27,989
Non-GAAP net income (loss) $17,763
 $9,487
 $6,757
 $4,417
 $(1,133) $3,295
 $13,772
 $14,746
Non-GAAP earnings (loss) per share attributable to common stockholders - diluted $0.17
 $0.09
 $0.07
 $0.04
 $(0.04) $0.03
 $0.42
 $0.16
Active clients (as of period end) 2,742
 2,688
 2,508
 2,396
 2,194
 2,074
 1,920
 1,847











The following table provides a reconciliation of net income (loss) to adjusted EBITDA:
  Quarter Ended
(in thousands) July 28, 2018 April 28, 2018 January 27, 2018 October 28, 2017 July 29, 2017 April 29, 2017 January 28, 2017 October 29, 2016
Adjusted EBITDA reconciliation:                
Net income (loss) $18,284
 $9,487
 $3,641
 $13,488
 $(4,507) $(9,563) $233
 $13,243
Add (deduct):                
Other income, net (760) (209) (18) (17) (17) (12) (6) (7)
Provision (benefit) for income taxes (9,408) 474
 13,603
 5,144
 1,360
 732
 (486) 11,789
Depreciation and amortization 3,004
 2,650
 2,618
 2,270
 2,235
 2,035
 1,924
 1,461
Remeasurement of preferred stock warrant liability 
 
 (1,614) (9,071) 3,374
 12,858
 1,146
 1,503
Compensation expense related to certain stock sales by current and former employees 
 
 
 
 
 
 21,283
 
Adjusted EBITDA $11,120
 $12,402
 $18,230
 $11,814
 $2,445
 $6,050
 $24,094
 $27,989
The following table provides a reconciliation of net income (loss) to non-GAAP net income (loss):
  Quarter Ended
(in thousands) July 28, 2018 April 28, 2018 January 27, 2018 October 28, 2017 July 29, 2017 April 29, 2017 January 28, 2017 October 29, 2016
Non-GAAP net income reconciliation:                
Net income (loss) $18,284
 $9,487
 $3,641
 $13,488
 $(4,507) $(9,563) $233
 $13,243
Add (deduct):                
Remeasurement of preferred stock warrant liability 
 
 (1,614) (9,071) 3,374
 12,858
 1,146
 1,503
Compensation expense related to certain stock sales by current and former employees 
 
 
 
 
 
 21,283
 
Tax impact of non-GAAP adjustments 
 
 
 
 
 
 (8,890) 
Impact of Tax Act (1)
 (521) 
 4,730
 
 
 
 
 
Non-GAAP net income (loss) $17,763
 $9,487
 $6,757
 $4,417
 $(1,133) $3,295
 $13,772
 $14,746
(1) The U.S. government enacted comprehensive tax legislation in December 2017. This resulted in a net charge of $4.7 million for the three months ended January 27, 2018 and a net benefit of $0.5 million for the three months ended July 28, 2018, due to the remeasurement of our net deferred tax assets for the reduction in tax rate from 35% to 21%. The adjustment to non-GAAP net income only includes this transitional impact. It does not include the ongoing impacts of the lower U.S. statutory rate on current year earnings.




The following table provides a reconciliation of earnings per share - diluted to non-GAAP earnings per share - diluted:
  Quarter Ended
(in dollars) July 28, 2018 April 28, 2018 January 27, 2018 October 28, 2017 July 29, 2017 April 29, 2017 January 28, 2017 October 29, 2016
Non-GAAP earnings per share - diluted reconciliation:                
Earnings (loss) per share attributable to common stockholders - diluted $0.18
 $0.09
 $0.02
 $0.04
 $(0.18) $(0.38) $
 $0.14
Per share impact of the remeasurement of preferred stock warrant liability (1)
 
 
 
 
 0.14
 0.41
 0.04
 0.02
Per share impact of compensation expense related to certain stock sales by current and former employees 
 
 
 
 
 
 0.66
 
Per share impact from tax effect of non-GAAP adjustments 
 
 
 
 
 
 (0.28) 
Per share impact from Tax Act (2)
 (0.01) 
 0.05
 
 
 
 
 
Non-GAAP earnings (loss) per share attributable to common stockholders - diluted $0.17
 $0.09
 $0.07
 $0.04
 $(0.04) $0.03
 $0.42
 $0.16
(1) For fiscal 2018, the preferred stock warrant liability was dilutive and included in earnings per share attributable to common stockholders - diluted. Therefore, it is not an adjustment to arrive at non-GAAP EPS - diluted.
(2) The U.S. government enacted comprehensive tax legislation in December 2017.  This resulted in a net charge of $4.7 million for the three months ended January 27, 2018 and a net benefit of $0.5 million for the three months ended July 28, 2018, due to the remeasurement of our net deferred tax assets for the reduction in tax rate from 35% to 21%. The adjustment to non-GAAP net income only includes this transitional impact. It does not include the ongoing impacts of the lower U.S. statutory rate on current year earnings.
The following table sets forth components of results of operations as a percentage of revenue:
  Quarter Ended
  July 28, 2018 April 28, 2018 January 27, 2018 October 28, 2017 July 29, 2017 April 29, 2017 January 28, 2017 October 29, 2016
Revenue, net 100.0 % 100.0 % 100.0 % 100.0 % 100.0 % 100.0 % 100.0 % 100.0%
Cost of goods sold 55.6 % 56.4 % 57.0 % 56.3 % 56.5 % 57.0 % 55.1 % 53.4%
Gross profit 44.4 % 43.6 % 43.0 % 43.7 % 43.5 % 43.0 % 44.9 % 46.6%
Selling, general and administrative expenses 41.9 % 40.6 % 37.8 % 40.5 % 43.4 % 41.4 % 44.5 % 35.4%
Operating income 2.5 % 3.0 % 5.2 % 3.2 % 0.1 % 1.6 % 0.4 % 11.2%
Remeasurement of preferred stock warrant liability  %  % (0.6)% (3.1)% 1.3 % 5.2 % 0.5 % 0.6%
Other income, net (0.2)% (0.1)%  %  %  %  %  % %
Income (loss) before income taxes 2.7 % 3.1 % 5.8 % 6.3 % (1.2)% (3.6)% (0.1)% 10.6%
Provision (benefit) for income taxes (3.0)% 0.1 % 4.6 % 1.7 % 0.5 % 0.3 % (0.2)% 5.0%
Net income (loss) and comprehensive income (loss) 5.7 % 3.0 % 1.2 % 4.6 % (1.7)% (3.9)% 0.1 % 5.6%
Our quarterly revenue increased for all periods presented primarily due to increases in active clients. Our growth rate fluctuated from quarter to quarter and we expect that it will continue to do so because of a variety of factors, including the success of our marketing initiatives, our ability to match merchandise to client demand, the launch of new categories and product types, seasonality and economic cycles that influence retail apparel purchase trends. Seasonality in our business does not follow that of traditional retailers, such as typical concentration of revenue in the holiday quarter. For example, in the three months ended January 27, 2018, we experienced a lower quarter over quarter growth rate due to slower active client growth during the holiday season. Additionally, while we expect our revenue base to continue to expand, our revenue may increase at a lower rate as compared to our prior periods.
Our quarterly gross profit increased for all periods presented, except for the three months ended January 27, 2018, April 29, 2017, and January 28, 2017. Our gross profit decreased in the three months ended January 27, 2018, as compared to the three months ended October 28, 2017, due to higher than expected clearance on fall goods following an extended summer season. Our gross profit decreased


in the three months ended April 29, 2017, as compared to the three months ended January 28, 2017, primarily due to an increase in the inventory provision as a result of a higher balance of inventory. Our gross profit decreased in the three months ended January 28, 2017, as compared to the three months ended October 29, 2016, due to slower revenue growth over the holidays and increased inventory write-offs.
Our selling, general and administrative expenses increased for all periods presented, except for the three months ended January 27, 2018, and April 29, 2017, primarily due to increased compensation and benefits as a result of growth in headcount and higher marketing expenses as we continued to grow our business. In addition, our selling, general and administrative expenses in the three months ended January 28, 2017, was impacted by a compensation expense of $21.3 million, related to certain stock sales by current and former employees, which were discrete transactions and consequently led to a decrease in selling, general and administrative expenses from the three months ended January 28, 2017, to the three months ended April 29, 2017. Excluding this discrete transaction, our selling, general and administrative expenses increased significantly in the three months ended April 29, 2017, due to increased marketing expenses as we expanded our television, online and radio advertising initiatives. The decrease in selling, general and administrative expenses from the three months ended October 28, 2017, to the three months ended January 27, 2018, was primarily related to an increase in advertising spend due to certain marketing initiatives during the three months ended October 28, 2017, that did not reoccur the following quarter.
We had net income for all periods presented except for the three months ended July 29, 2017 and April 29, 2017. Our net loss in the three months ended July 29, 2017 and April 29, 2017, was driven by the $3.4 million and $12.9 million expense, respectively, related to the remeasurement of the preferred stock warrant liability due to increases in the underlying fair value of our preferred stock. In addition, our net income for the three months ended January 28, 2017, was impacted by the discrete transaction mentioned above.
We had positive adjusted EBITDA for all periods presented. We had positive non-GAAP net income for all periods presented except for the three months ended July 29, 2017. The decline in the three months ended April 29, 2017, and July 29, 2017, for both adjusted EBITDA and non-GAAP net income (loss) was primarily due to increased headcount and increased marketing expenses as we expanded our television, online and radio advertising initiatives.
Liquidity and Capital Resources
Sources of Liquidity
Our principal sourcessource of liquidity since inception have beenis our cash flowsflow from operations, as well as the net proceeds we received through private sales of equity securities and our IPO. We have had positive and growing cash flows from operations since 2014. operations.
As of July 28, 2018,30, 2022, we had raised an aggregate of $169.6 million of equity capital including proceeds from our IPO. We had $297.5$130.9 million of cash and $12.9cash equivalents and $99.8 million of restricted cashinvestments. Our investment balance includes $82.0 million of short-term investments with contractual maturities of 12 months or less as of July 28, 2018.  30, 2022.
We are party to a $100.0 million amended and restated credit agreement, entered into June 2, 2021 and amended on July 29, 2022 (the “Amended Credit Agreement”) with Silicon Valley Bank and other lenders. The Amended Credit Agreement includes a letter of credit sub-facility of $30.0 million and a swingline sub-facility of up to $40.0 million. As of July 30, 2022, we did not have any borrowings outstanding under the Credit Agreement.
Our obligations under the Amended Credit Agreement and any hedging or cash management agreements entered into with any lender thereunder are secured by substantially all of our current and future property, rights, and assets, including, but not limited to, cash, goods, equipment, contractual rights, financial assets, and intangible assets. The Amended Credit Agreement contains covenants limiting the ability to, among other things, dispose of assets, undergo a change in control, merge or consolidate, make acquisitions, incur debt, incur liens, pay dividends, repurchase stock, and make investments, in each case subject to certain exceptions. The Amended Credit Agreement also contains financial covenants requiring us to maintain minimum free cash flow and an adjusted current ratio above specified levels, measured in each case at the end of each fiscal quarter. The Amended Credit Agreement contains events of default that include, among others, non-payment of principal, interest, or fees, breach of covenants, inaccuracy of representations and warranties, cross defaults to certain other indebtedness, bankruptcy and insolvency events, and material judgments.
For information on the terms of the Amended Credit Agreement, please see “Credit Agreement” in Note 7 to the Consolidated Financial Statements included in this Annual Report.
Uses of Cash
Our primary use of cash includes operating costs such as merchandise purchases, lease obligations, compensation and benefits, marketing, and other expenditures necessary to support our business growth.business. We have been ablemay also use cash to fund these costs throughrepurchase shares of our cash flows from operations since 2014 and expect to continue to do so. common stock.
We believe our existing cash, cash equivalents, investment balances, and cash flows from operationsthe borrowing available under our Amended Credit Agreement, if needed, will be sufficient to meet our working capital and capital expenditure needs for at least the next 12 months.months and beyond.
Share Repurchases
In January 2022, our Board of Directors authorized a share repurchase program to repurchase up to $150.0 million of our outstanding Class A common stock, with no expiration date (the “2022 Repurchase Program”). We may repurchase shares from time to time through open market repurchases, privately negotiated transactions, or other means, including through Rule 10b5-1 trading plans. The actual timing, number and value of shares repurchased in the future will be determined by the Company in its discretion and will depend on a number of factors, including price, trading volume, market conditions, and other general business conditions. Repurchases will be funded from the Company’s existing cash and cash equivalents or future cash flow. The repurchase program may be modified, suspended, or terminated at any time. During the three months ended July 30, 2022, the Company made no repurchases of Class A common stock. As of July 30, 2022, the Company has repurchased 2,302,141 shares of Class A common stock for approximately $30.0 million under the 2022 Repurchase Program. We had $120.0 million remaining in share repurchase capacity as of July 30, 2022.

40


Cash Flows
The following table summarizes our cash flows for the periods indicated and our cash and working capital balances as of the end of the period (in thousands):
  For the Fiscal Year Ended
(in thousands) July 28, 2018 July 29, 2017 July 30, 2016
Net cash provided by operating activities $72,178
 $38,624
 $45,116
Net cash used in investing activities (16,565) (17,130) (15,238)
Net cash provided by (used in) financing activities 134,795
 (3,028) 499
Net increase in cash and restricted cash $190,408
 $18,466
 $30,377
For the Fiscal Year Ended
(in thousands)July 30, 2022July 31, 2021August 1, 2020
Net cash provided by (used in) operating activities$55,395 $(15,675)$42,877 
Net cash provided by (used in) investing activities10,233 39,093 (70,461)
Net cash used in financing activities(60,250)(38,885)(1,435)
Effect of exchange rate changes on cash and cash equivalents(4,228)1,797 1,542 
Net increase (decrease) in cash and cash equivalents$1,150 $(13,670)$(27,477)
Cash provided (used in) by operating activities
During the fiscal year ended July 28, 2018,30, 2022, cash provided by operating activities was $72.2$55.4 million, which consisted of a net incomeloss of $44.9$207.1 million, adjusted by non-cash charges of $23.9$188.1 million and a change of $3.4$74.4 million in our net operating assets and liabilities. The non-cash charges were largely driven by $15.4$128.5 million of stock-based compensation expense, $10.5$37.2 million of depreciation, and amortization, and a $6.6accretion, $16.6 million increase in deferred tax expense primarily related to a remeasurement of our net deferred tax assets under the Tax Act, partially offset by $10.7inventory reserves, and $6.2 million related to the remeasurement of the preferred stock warrant liability.in asset impairment charges. The change in our net operating assets and liabilities was primarily due to an increase of $35.5$71.3 million in our accounts payable relatedbalance due to timing of inventory receipts and payments, as well as increased efficiency in the increased business activity, substantially offsetmanagement of our working capital.
During the fiscal year ended July 31, 2021, cash used in operating activities was $15.7 million, which consisted of a net loss of $8.9 million, adjusted by non-cash charges of $135.9 million and a change of $142.7 million in our net operating assets and liabilities. The non-cash charges were largely driven by $100.7 million of stock-based compensation expense, and $29.9 million of depreciation, amortization, and accretion. The change in our net operating assets and liabilities was primarily due to an increase of $19.4$96.1 million in our inventory balance due to increased inventory purchases to support our growth.
During the fiscal year ended July 29, 2017, cash provided by operating activities was $38.6growth and selection, and a change of $31.7 million which wasin income tax receivables primarily due to the net operating loss of $0.6 million and non-cash expenses of $36.6 million. The non-cash expenses were largely driven by $18.9 million in expenses related


to the remeasurementcarryback provisions of the preferred stock warrant liability, a $13.2 million non-cash compensation expense related to stock-based compensation and certain stock sales by the then-current and former employees, $7.7 million of depreciation and amortization and a $3.6 million increase in our inventory reserve, partially offset by a $6.7 million increase in our deferred tax asset.CARES Act.
During the fiscal year ended July 30, 2016, cashCash provided by operating activities was $45.1 million, which was primarily due to net income of $33.2 million and non-cash expenses of $13.2 million. The non-cash expenses were largely driven by a $4.8 million non-cash compensation expense related to a stock sale by an employee, a $5.9 million increase in our inventory reserve and $3.5 million of depreciation and amortization, partially offset by a $5.9 million increase in our deferred tax asset.
Cash used in(used in) investing activities
During the fiscal year ended July 28, 2018,30, 2022, cash used inprovided by investing activities was $16.6$10.2 million, dueprimarily related to the purchasenet cash flow from purchases, sales, and maturities of $56.6 million in highly rated available-for-sale securities, partially offset by $46.4 million in purchases of property and equipment primarily related to the expansion of our fulfillment centers and offices as well as continued investment in our proprietary systems.equipment.
During the fiscal year ended July 29, 2017 and July 30, 2016,31, 2021, cash used inprovided by investing activities was $17.1$39.1 million, primarily related to net cash flow from purchases, sales, and $15.2maturities of $74.4 million respectively, due to the purchasein highly rated available-for-sale securities, partially offset by $35.3 million in purchases of property and equipment primarily related to the expansion of our fulfillment centers and offices.equipment.
Cash (used in) provided byused in financing activities
During the fiscal year ended July 28, 2018,30, 2022, cash provided byused in financing activities was $134.8$60.3 million, which was primarily due to the netpayments for tax withholding related to vesting of restricted stock units of $31.7 million and repurchases of common stock of $30.0 million, partially offset by proceeds from our IPO.the exercise of stock options of $1.5 million.
During the fiscal year ended July 29, 2017,31, 2021, cash used in financing activities was $3.0$38.9 million, which was primarily due to $3.6 million for the repurchase of our common stock in a tender offer and $1.9 million in deferred payments for offering costs,tax withholding related to vesting of restricted stock units of $64.3 million, partially offset by $2.3 million in proceeds from the issuance of common stock upon exercise of stock options.
During fiscal year ended July 30, 2016, cash provided by financing activities was $0.5 million, which was primarily due to proceeds from the exercise of stock options.options of $25.9 million.
Effect of exchange rate changes on cash and cash equivalents
Foreign currency exchange rates for the fiscal year ended July 30, 2022, had a negative impact of $4.2 million on cash and cash equivalents. The negative impact on cash and cash equivalents was primarily due to the unfavorable impact of fluctuations in the exchange rate of the British pound sterling to the U.S. dollar.
Contractual Obligations and Other Commitments
The following table summarizesOur most significant contractual obligations relate to purchase commitments of inventory and operating lease obligations on our fulfillment centers and corporate offices. As of July 30, 2022, we had $235.0 million of enforceable and legally binding inventory purchase commitments predominantly due within one year. For information on our contractual obligations as of July 28, 2018:
    Payments Due by Period
(in thousands) Total Less than 1 year 1 - 3 years 3 - 5 years More than 5 years
Operating leases $149,656
 $19,756
 $38,669
 $32,072
 $59,159
Purchase commitments (1)
 234,065
 234,057
 8
 
 
Unrecognized tax benefits (2)
 
 
 
 
 
Total $383,721
 $253,813
 $38,677
 $32,072
 $59,159
(1) Represents estimated open purchase orders to purchase inventoryfor operating leases, please see “Leases” in the normal course of business.
(2) Due to the uncertainty with respect to the timing of future cash flows associated with our $5.5 million of unrecognized tax benefits at July 28, 2018, we are unable to make reasonably reliable estimatesNote 4 of the period of cash settlement with the respective taxing authorities. Therefore, the related balances have not beenNotes to Consolidated Financial Statements included in the table above.“Item 8. Financial Statements and Supplementary Data” to this Annual Report on Form 10-K.


Off-Balance Sheet Arrangements41
We have not entered any off-balance sheet arrangements and do not have any holdings in variable interest entities.


Critical Accounting Policies and Estimates
Our consolidated financial statements are prepared in accordance with GAAP. The preparation of our financial statements requires us to make assumptions and estimates about future events and apply judgments that affect the reported amounts of assets, liabilities, revenues, and expenses and the related disclosures. We base our estimates on historical experience and other assumptions that we believe to be reasonable under the circumstances. Actual results may differ from these estimates.
The critical accounting policies, estimates, and judgments that we believe to have the most significant impacts to our consolidated financial statements are described below.
Inventory, net
Inventory, net consists of finished goods which are recorded at the lower of cost or net realizable value using the specific identificationfirst-in-first-out (FIFO) method. We establish a reserve for excess and slow-moving inventory we expect to write off based on historical trends.trends, which consider factors such as the age of the inventory and sell through rate for a particular item. In addition, we estimate and accrue shrinkage and damage as a percentage of revenue based on historical trends.inventory out to the client and damaged items at 100% of cost. Inventory shrinkage and damage estimates are made to reduce the inventory value for lost, stolen, or damaged items. If actual experience differs significantly from our estimates due to changes in client merchandise preferences, client demand, or economic conditions, additional merchandise inventory write-downs may be required which could adversely affect our operating results could be adversely affected.results. A 10% change in our inventory reserves estimate as of July 30, 2022, would result in a change in reserves of approximately $6.0 million.

In fiscal 2022, we recorded additional reserves related to excess spring and summer inventory. Aside from these specific reserves, we have not made any material changes to our assumptions included in the calculations of the lower of cost or net realizable value reserves during the fiscal year ended July 30, 2022.

Stock-Based Compensation
We grant stock options and restricted stock units (“RSUs”) to our employees consultants and members of our boardBoard of directorsDirectors, and recognize stock-based compensation expense based on the fair value of stock optionssuch awards at grant date. We estimate the fair value of stock options using the Black-Scholes option-pricing model. This model requires us to use certain estimates and assumptions such as:
Fair value of our common stock-estimated using the methodology as discussed below in Common Stock Valuation;
Expected volatility of our common stock-basedstock—based on the volatilityan even blend of comparable publicly traded companies;historical and implied volatility;
Expected term of our stock options-as we do not have sufficientoptions—the period that our stock options are expected to be outstanding based on historical experience for determining the expected term of the stock option awards granted, we base our expected term on the simplified method, generally calculated as the mid-point between the vesting date and the end of the contractual term;averages.
Expected dividend yield-asyield—as we have not paid and do not anticipate paying dividends on our common stock, our expected dividend yield is 0%; and
Risk-free interest rates-basedrates—based on the U.S. Treasury zero coupon notes in effect at the grant date with maturities equal to the expected terms of the options granted.
If any of the assumptions used in the Black-Scholes option-pricing model changes significantly, stock-based compensation for future awards may differ materially compared with the awards granted previously.
We record stock-based compensation expense net of estimated forfeitures so that expense is recorded for only thosethe stock options and RSUs that we expect to vest. We estimate forfeitures based on our historical forfeiture of stock options and RSUs adjusted to reflect future changes in facts and circumstances, if any. We will revise our estimated forfeiture rate if actual forfeitures differ from our initial estimates.
We have granted certain option awards that contain both service and performance conditions. The service condition for such awards is satisfied ratably over the 24-month period following the fourth anniversary of the grant date. The performance condition for such awards was satisfied if we consummated an IPO, within 12 months of the grant date. Expensewill continue to use judgment in evaluating assumptions related to awards which contain both service and performance conditions is recognized using the accelerated attribution method. Since an IPO is not deemed probable until such event occurs, no compensation cost related to the performance condition was recognized prior to the consummation of our IPO in November 2017. Subsequently, we recorded stock-based compensation expense of $0.5 millionexpense. As we continue to accumulate data related to periods prior to the IPO.
Common Stock Valuations
Prior to our IPO in November 2017, the valuation of our common stock, was determinedwe may have refinements to our estimates and assumptions which could impact our future stock-based compensation expense. During fiscal 2022, we updated our volatility and expected term assumptions to move away from using peer based onvolatility and the guidelines outlined in the American Institute of Certified Public Accountants Accounting & Valuation Guide, Valuation of Privately-Held-Company Equity Securities Issued as Compensation.
We considered objectivesimplified method, respectively, and subjective factors to determine our best estimate of the fair value of our common stock including the following factors:
contemporaneous valuations of our common stock by an independent valuation specialist;
the prices, rights, preferences and privileges of our convertible preferred stock relative to the common stock;
the prices of our common stock in sale transactions;
our operating and financial performance and projections;
the likelihood of achieving a liquidity event, such as an IPO given internal company and external market condition;
the lack of marketability of our common stock;
the market multiples of comparable publicly traded companies; and
macroeconomic conditions and outlook.
In 2016 and through the three months ended October 29, 2016, the equity value of our business was determined using the market approach. The market approach estimates the fair value of a company by applying market multiples of comparable publicly traded companies in the same industry or similar lines of business. The selection of our comparable industry peer companies requires us to make significant judgments as to the comparability of these companies to us. We considered several factors including business description, business size, market share, revenue model, development stage and historical operating results. The equity value was then allocated to the common stock using the Option Pricing Method, or OPM. The OPM treats common shares and preferred shares as call options on the total equity value of a company, with exercise prices based on the value thresholds at which the allocation among the various holders of a company’s securities changes. Under this method, the common shares have value only if the funds available for distribution to stockholders exceed the value of the preferred shares liquidation preferences at the time of the liquidity event, such as a strategic sale or a merger.
Starting in the three months ended January 28, 2017, we began using a hybrid method, which is an application of the Probability Weighted Expected Return Method, or PWERM, in which at least one of the scenarios includes an OPM analysis. In our application of the hybrid


method a discrete IPO scenario was weighted with an OPM analysis (intended to represent exit scenarios other than the defined IPO scenario). For the IPO scenario, our enterprise value was estimated using a market approach. The market approach estimated the fair value of our company by applying market multiples derived from companies that recently completed IPO transactions. We then applied an appropriate weighting to the results of each scenario to determine the per share fair value of our common stock. The determination of the weighting requires significant judgment including our overall expectationsown historical data for a possible IPO.
Subsequent to the completion of our IPO in November 2017, the fair value of our common stock is based on observable market prices.
Remeasurement of Preferred Stock Warrant Liability
Our preferred stock warrants are classified as liabilities and recorded at fair value at the end of each reporting period with the change in fair value recorded in the statements of operations. We estimate the fair value of our preferred stock using a methodology and assumptions that are consistent with those used in estimating the fair value of our common stock discussed above. We continued to remeasure these warrants until they were exercised for no consideration in connection with our IPO.assumptions.
Income Taxes
We are subject to income taxes in the United States.States and the UK. We compute our provision for income taxes using the asset and liability method, under which deferred tax assets and liabilities are recognized for the expected future tax consequences of temporary differences between the financial reporting and tax bases of assets and liabilities and for tax credit carryforwards. Deferred tax assets and liabilities are measured using the currently enacted tax rates that are expected to apply to taxable income for the years in which those tax assets and liabilities are expected to be realized or settled.
Deferred tax assets are evaluated for future realization and reduced by a valuation allowance to the amount that is more likely than not to be realized. We consider many factors when assessing the likelihood of future realization, including our recent cumulative loss, earnings expectations in earlier future years, and other relevant factors.
Significant judgment is required in determining our uncertain tax positions. We continuously review issues raised in connection with all ongoing examinations and open tax years to evaluate the adequacy of our tax liabilities. We evaluate uncertain tax positions under a two-step approach. The first step is to evaluate the uncertain tax position for recognition by determining if the weight of available

42


evidence indicates that it is more likely than not that the position will be sustained upon examination based on its technical merits. The second step is, for those positions that meet the recognition criteria, to measure the tax benefit as the largest amount that is more than 50% likely of being realized. We believe our recorded tax liabilities are adequate to cover all open tax years based on our assessment. This assessment relies on estimates and assumptions and involves significant judgments about future events. To the extent that our view as to the outcome of these matters changes, we will adjust income tax expense in the period in which such determination is made. We classify interest and penalties related to income taxes as income tax expense.
Revenue Recognition
While our revenue recognition does not involve significant judgment, it represents an important accounting policy. Revenue is recognized net of sales taxes, discounts, and estimated refunds. We generate revenue when clients purchase merchandise, at which point we apply the nonrefundable upfront styling fee against the price of merchandise purchased. If none of the items within the Fix are purchased, we recognize the nonrefundable upfront styling fee as revenue at that time. For Style Pass clients, we recognize revenue at the earlier of the time the annual Style Pass fee is applied against the price of merchandise purchased or the expiry of the annual period. If a client exchanges an item, we recognize revenue at the time the client receives the new item. Sales tax collected from clients is not considered revenue and is included in accrued liabilities until remitted to the taxing authorities. Discounts are recorded as a reduction to revenue when merchandise is purchased. We record a refund reserve based on our historical refund patterns. The impact of our refund reserve on our operating results may fluctuate based on changes in client refund activity over time.
We also sell gift cards to clients and establish a liability based on the face value of such gift cards. The liabilityIf a gift card is relieved and we recognize revenue upon redemption by our clients. For unredeemed gift cards,not used, we will recognize estimated gift card breakage revenue when the likelihoodproportionately to customer usage of gift cards over the expected gift card redemption becomes remote. To date, weusage period, subject to requirements to remit balances to governmental agencies.
We have not recognizedmade any material changes to our revenue related to unredeemed gift cards as we are unable to determine whetherrecognition accounting policies during the possibility of redemption has become remote.fiscal year ended July 30, 2022.
Recent Accounting Pronouncements
For recent accounting pronouncements, please see "Significant“Significant Accounting Policies"Policies” in Note 2 of the Notes to Consolidated Financial Statements included in this Annual Report.




Item 7A. Quantitative and Qualitative Disclosures About Market Risk.
Interest Rate Risk
We are primarily exposed to market risks through interest rate risk on our investments. As of July 30, 2022, we had $175.2$99.8 million in cash equivalentshighly rated investments accounted for as of July 28, 2018,available-for-sale securities, which consisted of highly liquid investments placed in money market funds. These investments are valuedpresented on our balance sheet at their original purchase prices plus interest accrued at the stated rate.fair market value. These interest-earning instruments carry a degree of interest rate risk; to date, however, fluctuations in our interest income have not been significant. In 2018, interest income on these investments was $0.2 million.
Afor the fiscal year ended July 30, 2022, a hypothetical 10% change in interest rates during any of the periods presented would not have had a material impact on our consolidated financial statements.

Foreign Currency Risk

As of July 30, 2022, our revenue was earned in U.S. dollars and British pound sterling. Our expansion into the UK exposes us to fluctuations in foreign currency exchange rates on our operating expenses. Fluctuations in foreign currency exchange rates may also result in transaction gains or losses on transactions in currencies other than the U.S. dollar or British pound sterling. For the fiscal year ended July 30, 2022, a hypothetical 10% increase or decrease in current exchange rates would not have had a material impact on our consolidated financial results.
InflationRisk
The primary inflationary factors affecting our business are merchandise costs, shipping and freight costs, and labor costs. We do not believe that inflation had a material effect on our business, financial condition, or results of operations for the fiscal year ended July 30, 2022. Nonetheless, our costs are subject to inflationary pressures, which we expect to continue, and if those pressures become significant, we may not be able to fully offset such higher costs through price increases. Our inability or failure to do so could harm our business, financial condition, and results of operations.

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Item 8. Financial Statements and Supplementary Data.


STITCH FIX, INC.
INDEX TO CONSOLIDATED FINANCIAL STATEMENTS




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44





REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM


To the shareholders and the Board of Directors and Stockholders of Stitch Fix, Inc.:
OpinionOpinions on the Financial Statements and Internal Control over Financial Reporting
We have audited the accompanying consolidated balance sheets of Stitch Fix, Inc. and subsidiaries (the "Company"“Company”) as of July 28, 201830, 2022, and July 29, 2017,31, 2021, and the related consolidated statements of operations, and comprehensive income (loss), convertible preferred stock andloss, stockholders' equity, and cash flowflows for each of the fiscalthree years in the period ended July 28, 2018, July 29, 2017 and July 30, 2016,2022, and the related notes (collectively referred to as the “financial statements”). We also have audited the Company’s internal control over financial reporting as of July 30, 2022, based on criteria established in Internal Control — Integrated Framework (2013) issued by the Committee of Sponsoring Organizations of the Treadway Commission (COSO).
In our opinion, the financial statements referred to above present fairly, in all material respects, the financial position of the Company as of July 28, 201830, 2022 and July 29, 2017,31, 2021, and the results of its operations and its cash flowflows for each of the fiscal years ended July 28, 2018,30, 2022, July 29, 201731, 2021 and July 30, 2016,August 1, 2020, in conformity with accounting principles generally accepted in the United States of America. Also, in our opinion, the Company maintained, in all material respects, effective internal control over financial reporting as of July 31, 2021, based on criteria established in Internal Control — Integrated Framework (2013) issued by COSO.
Basis for OpinionOpinions
TheseThe Company’s management is responsible for these financial statements, are the responsibilityfor maintaining effective internal control over financial reporting, and for its assessment of the Company's management.effectiveness of internal control over financial reporting, included in the accompanying Management’s Report on Internal Control over Financial Reporting. Our responsibility is to express an opinion on the Company'sthese financial statements and an opinion on the Company’s internal control over financial reporting based on our audits. We are a public accounting firm registered with the Public Company Accounting Oversight Board (United States) (PCAOB) and are required to be independent with respect to the Company in accordance with the U.S. federal securities laws and the applicable rules and regulations of the Securities and Exchange Commission and the PCAOB.
We conducted our audits in accordance with the standards of the PCAOB. Those standards require that we plan and perform the auditaudits to obtain reasonable assurance about whether the financial statements are free of material misstatement, whether due to error or fraud. The Company is not required to have, nor were we engaged to perform, an audit of its internal control over financial reporting. As part of our audits, we are required to obtain an understanding offraud, and whether effective internal control over financial reporting but not for the purpose of expressing an opinion on the effectivenesswas maintained in all material respects.
Our audits of the Company’s internal control over financial reporting. Accordingly, we express no such opinion.
Our auditsstatements included performing procedures to assess the risks of material misstatement of the financial statements, whether due to error or fraud, and performing procedures thatto respond to those risks. Such procedures included examining, on a test basis, evidence regarding the amounts and disclosures in the financial statements. Our audits also included evaluating the accounting principles used and significant estimates made by management, as well as evaluating the overall presentation of the financial statements. Our audit of internal control over financial reporting included obtaining an understanding of internal control over financial reporting, assessing the risk that a material weakness exists, and testing and evaluating the design and operating effectiveness of internal control based on the assessed risk. Our audits also included performing such other procedures as we considered necessary in the circumstances. We believe that our audits provide a reasonable basis for our opinion.opinions.

Definition and Limitations of Internal Control over Financial Reporting
A company’s internal control over financial reporting is a process designed to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles. A company’s internal control over financial reporting includes those policies and procedures that (1) pertain to the maintenance of records that, in reasonable detail, accurately and fairly reflect the transactions and dispositions of the assets of the company; (2) provide reasonable assurance that transactions are recorded as necessary to permit preparation of financial statements in accordance with generally accepted accounting principles, and that receipts and expenditures of the company are being made only in accordance with authorizations of management and directors of the company; and (3) provide reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use, or disposition of the company’s assets that could have a material effect on the financial statements.
Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. Also, projections of any evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate because of changes in conditions, or that the degree of compliance with the policies or procedures may deteriorate.



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Critical Audit Matter
The critical audit matter communicated below is a matter arising from the current-period audit of the financial statements that was communicated or required to be communicated to the audit committee and that (1) relates to accounts or disclosures that are material to the financial statements and (2) involved our especially challenging, subjective, or complex judgments. The communication of critical audit matters does not alter in any way our opinion on the financial statements, taken as a whole, and we are not, by communicating the critical audit matter below, providing separate opinions on the critical audit matter or on the accounts or disclosures to which it relates.
Inventory - Excess and Slow-Moving Inventory Reserves - Refer to Note 2 to the financial statements
Critical Audit Matter Description
The Company establishes inventory reserves to record its inventory at the lower of cost or net realizable value, which primarily includes a reserve for excess and slow-moving inventory on hand that is expected to be written-off or otherwise disposed of at a future date. The Company’s estimate of the appropriate amount of the excess and slow-moving inventory reserve utilizes certain inputs and involves judgment. Such inputs include data associated with historical trends, historical inventory write-off activity, and the on-hand inventory aging. The calculation and analysis of historical trend data, historical write-off activity, and the application of this analysis to on-hand inventory involves complex calculations. The excess and slow-moving inventory reserve as of July 30, 2022, totaled $45.0 million. Net inventory as of July 30, 2022, totaled $197.3 million.
We identified the estimated inventory reserve for excess and slow-moving inventory as a critical audit matter given the estimation uncertainty is impacted by a number of subjective factors including current and future customer merchandise preference, consumer spending trends and economic conditions. This required a high degree of auditor judgment and an increased extent of effort when performing audit procedures to evaluate the methodology and the reasonableness of these subjective factors in combination with assumptions and inputs including historical inventory trends, historical inventory write-off activity, and the on-hand inventory aging used to determine excess and slow-moving inventory.
How the Critical Audit Matter Was Addressed in the Audit
Our audit procedures related to the excess and slow-moving inventory reserve included the following, among others:
We tested the effectiveness of controls over management’s excess and slow moving inventory reserve estimate.
We compared actual write-off activity in the current year to the excess and slow-moving reserve estimated by the Company in the prior year to evaluate management’s ability to accurately estimate the reserve.
We evaluated the appropriateness of and performed audit procedures over specified inputs supporting management’s estimate, including the age of on-hand inventory, historical inventory trends, and historical write-off activity.
We evaluated the appropriateness and consistency of management’s methods and assumptions used in developing their estimate of the excess and slow-moving inventory reserve, which included consideration of write-off trends by merchandise category, on-hand inventory aging distribution and the impact of current and future customer merchandise preference, consumer spending trends and economic conditions.
We reperformed the calculation of the excess and slow-moving inventory reserve using the inputs, assumptions, and methodology consistent with management’s estimate.
We looked for indications that the reserve for excess and slow-moving inventory may be understated by evaluating write-off activity of inventory subsequent to July 30, 2022.



/s/ Deloitte & Touche LLP

San Francisco, California

September 21, 2022
October 3, 2018


We have served as the Company'sCompany’s auditor since 2014.





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Stitch Fix, Inc.
Consolidated Balance Sheets
(In thousands, except share and per share amounts)
July 30, 2022July 31, 2021
Assets
Current assets:
Cash and cash equivalents$130,935 $129,785 
Short-term investments82,049 101,546 
Inventory, net197,251 212,294 
Prepaid expenses and other current assets39,456 50,512 
Income tax receivable27,561 27,667 
Total current assets477,252 521,804 
Long-term investments17,713 59,035 
Income tax receivable, net of current portion26,091 27,054 
Property and equipment, net103,375 86,959 
Operating lease right-of-use assets132,179 118,565 
Other long-term assets7,925 5,732 
Total assets$764,535 $819,149 
Liabilities and Stockholders’ Equity
Current liabilities:
Accounts payable$143,934 $73,499 
Operating lease liabilities29,014 25,702 
Accrued liabilities94,416 99,028 
Gift card liability10,551 9,903 
Deferred revenue14,441 18,154 
Other current liabilities3,214 2,027 
Total current liabilities295,570 228,313 
Operating lease liabilities, net of current portion141,334 121,623 
Other long-term liabilities4,980 8,364 
Total liabilities441,884 358,300 
Commitments and contingencies (Note 8)
Stockholders’ equity:
Class A common stock, $0.00002 par value –2,000,000,000 shares authorized as of July 30, 2022, and July 31, 2021; 86,187,911 and 76,780,570 shares issued and outstanding as of July 30, 2022, and July 31, 2021, respectively
Class B common stock, $0.00002 par value – 100,000,000 shares authorized as of July 30, 2022, and July 31, 2021; 25,405,020 and 31,175,418 shares issued and outstanding as of July 30, 2022, and July 31, 2021, respectively
Additional paid-in capital522,658 416,755 
Accumulated other comprehensive (loss) income(3,527)3,411 
Retained earnings (accumulated deficit)(166,440)40,681 
Treasury stock at cost (2,302,141 and 0 shares)(30,042)— 
Total stockholders’ equity322,651 460,849 
Total liabilities and stockholders’ equity$764,535 $819,149 
  July 28, 2018 July 29, 2017
Assets    
Current assets:    
Cash and cash equivalents $297,516
 $110,608
Restricted cash 250
 250
Inventory, net 85,092
 67,592
Prepaid expenses and other current assets 34,148
 19,312
Total current assets 417,006
 197,762
Property and equipment, net 34,169
 26,733
Deferred tax assets 14,107
 19,991
Restricted cash, net of current portion 12,600
 9,100
Other long-term assets 3,703
 3,619
Total assets $481,585
 $257,205
Liabilities, Convertible Preferred Stock and Stockholders’ Equity    
Current liabilities:    
Accounts payable $79,782
 $44,238
Accrued liabilities 43,037
 46,363
Preferred stock warrant liability 
 26,679
Gift card liability 6,814
 5,190
Deferred revenue 8,870
 7,150
Other current liabilities 3,729
 4,298
Total current liabilities 142,232
 133,918
Deferred rent, net of current portion 15,288
 11,781
Other long-term liabilities 8,993
 7,423
Total liabilities 166,513
 153,122
Commitments and contingencies (Note 7) 
 
Convertible preferred stock, $0.00002 par value – zero and 60,577,280 shares authorized as of July 28, 2018 and July 29, 2017, respectively; zero and 59,511,055 shares issued and outstanding as of July 28, 2018 and July 29, 2017, respectively; aggregate liquidation preference of $42,389 as of July 29, 2017 
 42,222
Stockholders’ equity:    
Preferred stock, $0.00002 par value – 20,000,000 and zero shares authorized as of July 28, 2018 and
July 29, 2017, respectively; zero shares issued and outstanding as of July 28, 2018 and July 29, 2017
 
 
Class A common stock, $0.00002 par value – 2,000,000,000 and zero shares authorized as of
July 28, 2018 and July 29, 2017, respectively; 35,756,628 and zero shares issued and outstanding as of July 28, 2018 and July 29, 2017, respectively
 1
 
Class B common stock, $0.00002 par value – 100,000,000 shares authorized as of July 28, 2018 and
July 29, 2017; 63,043,233 and 26,834,535 shares issued and outstanding as of July 28, 2018 and
July 29, 2017, respectively
(1)
 1
 1
Additional paid-in capital 235,312
 27,002
Retained earnings 79,758
 34,858
Total stockholders’ equity 315,072
 61,861
Total liabilities, convertible preferred stock and stockholders’ equity $481,585
 $257,205
(1) Shares authorized, issued and outstanding as of July 29, 2017 includes common stock prior to our initial public offering. See Note 1 for additional details.


The accompanying notes are an integral part of these consolidated financial statements.



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Stitch Fix, Inc.
Consolidated Statements of Operations and Comprehensive Income (Loss)Loss
(In thousands, except share and per share amounts)

For the Fiscal Year Ended
July 30, 2022July 31, 2021August 1, 2020
Revenue, net$2,072,812 $2,101,258 $1,711,733 
Cost of goods sold1,164,338 1,153,622 957,523 
Gross profit908,474 947,636 754,210 
Selling, general, and administrative expenses1,116,519 1,010,997 805,874 
Operating loss(208,045)(63,361)(51,664)
Interest income930 2,610 5,535 
Other expense, net(2,355)(366)(1,593)
Loss before income taxes(209,470)(61,117)(47,722)
Income tax provision (benefit)(2,349)(52,241)19,395 
Net loss$(207,121)$(8,876)$(67,117)
Other comprehensive income (loss):
Change in unrealized gain (loss) on available-for-sale securities, net of tax(2,050)(1,503)822 
Foreign currency translation(4,888)2,186 2,093 
Total other comprehensive income (loss), net of tax(6,938)683 2,915 
Comprehensive loss$(214,059)$(8,193)$(64,202)
Net loss attributable to common stockholders:
Basic$(207,121)$(8,876)$(67,117)
Diluted$(207,121)$(8,876)$(67,117)
Loss per share attributable to common stockholders:
Basic$(1.90)$(0.08)$(0.66)
Diluted$(1.90)$(0.08)$(0.66)
Weighted-average shares used to compute loss per share attributable to common stockholders:
Basic108,762,589 105,975,403 102,383,282 
Diluted108,762,589 105,975,403 102,383,282 
  For the Fiscal Year Ended
  July 28, 2018 July 29, 2017 July 30, 2016
Revenue, net $1,226,505
 $977,139
 $730,313
Cost of goods sold 690,483
 542,718
 407,064
Gross profit 536,022
 434,421
 323,249
Selling, general and administrative expenses 492,998
 402,781
 259,021
Operating income 43,024
 31,640
 64,228
Remeasurement of preferred stock warrant liability (10,685) 18,881
 3,019
Other income, net (1,004) (42) (13)
Income before income taxes 54,713
 12,801
 61,222
Provision for income taxes 9,813
 13,395
 28,041
Net income (loss) and comprehensive income (loss) $44,900
 $(594) $33,181
Net income (loss) attributable to common stockholders:      
Basic $35,541
 $(594) $8,211
Diluted $27,285
 $(594) $9,496
Earnings (loss) per share attributable to common stockholders:      
Basic $0.47
 $(0.02) $0.36
Diluted $0.34
 $(0.02) $0.34
Weighted-average shares used to compute earnings per share attributable to common stockholders:      
Basic 75,947,759
 24,973,931
 22,729,890
Diluted 81,288,418
 24,973,931
 27,882,844


The accompanying notes are an integral part of these consolidated financial statements.



46




48





Stitch Fix, Inc.
Consolidated Statements of Convertible Preferred Stock and Stockholders’ Equity
(In thousands, except share amounts)
 Common StockAdditional
Paid-In
Capital
Accumulated Other Comprehensive Income (Loss)Retained
Earnings (Accumulated Deficit)
Treasury StockTotal
Stockholders’
Equity
 SharesAmountSharesAmount
Balance as of August 3, 2019101,397,480 $$279,511 $(187)$116,674 — $— $396,000 
Issuance of common stock upon exercise of stock options1,278,894 — 12,078 — — — — 12,078 
Issuance of restricted stock units, net of tax withholdings1,079,133 — (12,819)— — — — (12,819)
Stock-based compensation— — 69,980 — — — — 69,980 
Net loss— — — — (67,117)— — (67,117)
Other comprehensive income, net of tax— — — 2,915 — — — 2,915 
Balance as of August 1, 2020103,755,507 $$348,750 $2,728 $49,557 — $— $401,037 
Issuance of common stock upon exercise of stock options2,067,751 — 25,932 — — — — 25,932 
Issuance of restricted stock units, net of tax withholdings2,132,730 — (64,316)— — — — (64,316)
Stock-based compensation— — 106,389 — — — — 106,389 
Net loss— — — — (8,876)— — (8,876)
Other comprehensive income, net of tax— — — 683 — — — 683 
Balance as of July 31, 2021107,955,988 $$416,755 $3,411 $40,681 — $— $460,849 
Issuance of common stock upon exercise of stock options176,977 — 1,534 — — — — 1,534 
Issuance of restricted stock units, net of tax withholdings3,459,966 — (31,742)— — — — (31,742)
Stock-based compensation— — 136,111 — — — — 136,111 
Repurchase of common stock— — — — — (2,302,141)(30,042)(30,042)
Net loss— — — — (207,121)— — (207,121)
Other comprehensive loss, net of tax— — — (6,938)— — — (6,938)
Balance as of July 30, 2022111,592,931 $$522,658 $(3,527)$(166,440)(2,302,141)$(30,042)$322,651 
  Convertible
Preferred Stock
  Common Stock 
Additional
Paid-In
Capital
 
Retained
Earnings
 
Total
Stockholders'
Equity
  Shares Amount  Shares Amount   
Balance as of August 1, 2015 59,511,055
 $42,222
  24,933,448
 $
 $2,711
 $5,828
 $8,539
Compensation expense related to a stock sale by an employee 
 
  
 
 4,810
 
 4,810
Issuance of common stock upon exercise of stock options, net of amount related to early exercised options of $85 
 
  939,986
 
 351
 
 351
Vesting of early exercised options 
 
  
 
 1,095
 
 1,095
Stock-based compensation expense 
 
  
 
 1,908
 
 1,908
Excess tax benefit related to stock-based compensation 
 
  
 
 63
 
 63
Net income 
 
  
 
 
 33,181
 33,181
Balance as of July 30, 2016 59,511,055
 $42,222
  25,873,434
 $
 $10,938
 $39,009
 $49,947
Compensation expense related to certain stock sales by current and former employees 
 
  
 
 9,699
 
 9,699
Issuance of common stock upon exercise of stock options, net of amount related to early exercised options of $642 
 
  1,462,434
 
 1,704
 
 1,704
Vesting of early exercised options 
 
  
 1
 890
 
 891
Repurchase of common stock 
 
  (501,333) 
 
 (3,557) (3,557)
Stock-based compensation 
 
  
 
 3,709
 
 3,709
Excess tax benefit related to stock-based compensation 
 
  
 
 62
 
 62
Net income 
 
  
 
 
 (594) (594)
Balance as of July 29, 2017 59,511,055
 $42,222
  26,834,535
 $1
 $27,002
 $34,858
 $61,861
Issuance of Class A common stock upon initial public offering, net of offering costs 
 
  9,175,557
 
 127,033
 
 127,033
Issuance of Class B common stock upon conversion of convertible preferred stock (59,511,055) (42,222)  59,511,055
 1
 42,221
 
 42,222
Reclassification of warrant liability to additional paid-in capital upon the initial public offering 
 
  1,066,225
 
 15,994
 
 15,994
Issuance of Class B common stock upon exercise of stock options 
 
  2,192,430
 
 6,384
 
 6,384
Issuance of Class A restricted stock units, net of tax withholdings 
 
  39,538
 
 (596) 
 (596)
Repurchase of Class B common stock related to early exercised options 
 
  (19,479) 
 
 
 
Vesting of early exercised options 
 
  
 
 988
 
 988
Stock-based compensation 
 
  
 
 16,286
 
 16,286
Net income 
 
  
 
 
 44,900
 44,900
Balance as of July 28, 2018 
 $
  98,799,861
 $2
 $235,312
 $79,758
 $315,072


The accompanying notes are an integral part of these consolidated financial statements.


47

49






Stitch Fix, Inc.
Consolidated Statements of Cash Flow
(In thousands)
For the Fiscal Year Ended
July 30, 2022July 31, 2021August 1, 2020
Cash Flows from Operating Activities
Net loss$(207,121)$(8,876)$(67,117)
Adjustments to reconcile net loss to net cash provided by (used in) operating activities:
Deferred income taxes and valuation allowance(535)64 22,880 
Change in inventory reserves16,552 8,875 8,828 
Stock-based compensation expense128,485 100,696 67,530 
Depreciation, amortization, and accretion37,185 29,929 22,617 
Asset impairment6,154 — — 
Other300 (3,632)882 
Change in operating assets and liabilities:
Inventory(2,594)(96,056)(15,222)
Prepaid expenses and other assets8,110 (20,096)(140)
Income tax receivables1,069 (31,700)(6,543)
Operating lease right-of-use assets and liabilities4,301 (1,818)394 
Accounts payable71,349 (12,385)(5,520)
Accrued liabilities(2,641)22,011 8,297 
Deferred revenue(3,679)5,082 1,054 
Gift card liability649 1,313 1,357 
Other liabilities(2,189)(9,082)3,580 
Net cash provided by (used in) operating activities55,395 (15,675)42,877 
Cash Flows from Investing Activities
Purchases of property and equipment(46,351)(35,256)(30,207)
Purchases of securities available-for-sale(94,420)(173,726)(248,318)
Sales of securities available-for-sale45,351 104,501 36,587 
Maturities of securities available-for-sale105,653 143,574 171,477 
Net cash provided by (used in) investing activities10,233 39,093 (70,461)
Cash Flows from Financing Activities
Proceeds from the exercise of stock options, net1,534 25,932 12,078 
Payments for tax withholdings related to vesting of restricted stock units(31,742)(64,316)(12,819)
Issuance costs on revolving credit facility— (501)(694)
Repurchase of common stock(30,042)— — 
Net cash used in financing activities(60,250)(38,885)(1,435)
Net increase (decrease) in cash and cash equivalents5,378 (15,467)(29,019)
Effect of exchange rate changes on cash and cash equivalents(4,228)1,797 1,542 
Cash and cash equivalents at beginning of period129,785 143,455 170,932 
Cash and cash equivalents at end of period$130,935 $129,785 $143,455 
Supplemental Disclosure
Cash paid for income taxes$868 461 365 
Supplemental Disclosure of Non-Cash Investing and Financing Activities:
Purchases of property and equipment included in accounts payable and accrued liabilities$2,443 $3,803 $4,088 
Capitalized stock-based compensation$7,626 $5,693 $2,450 
Leasehold improvements paid by landlord$— $— $7,406 
  For the Fiscal Year Ended
  July 28, 2018 July 29, 2017 July 30, 2016
Cash Flows from Operating Activities      
Net income $44,900
 $(594) $33,181
Adjustments to reconcile net income to net cash provided by operating activities:      
Deferred income taxes 6,588
 (6,728) (5,869)
Remeasurement of preferred stock warrant liability (10,685) 18,881
 3,019
Inventory reserves 1,916
 3,591
 5,941
Compensation expense related to certain stock sales by current and former employees 
 9,699
 4,810
Stock-based compensation expense 15,403
 3,545
 1,850
Excess tax benefit related to stock-based compensation expense 
 (62) (63)
Depreciation and amortization 10,542
 7,655
 3,544
Loss on disposal of property and equipment 155
 
 
Change in operating assets and liabilities:      
Inventory (19,416) (26,375) (26,509)
Prepaid expenses and other assets (17,307) (7,596) (9,504)
Accounts payable 35,502
 7,841
 10,192
Accrued liabilities (3,595) 17,748
 10,904
Deferred revenue 1,720
 2,719
 1,574
Gift card liability 1,624
 1,993
 1,530
Other liabilities 4,831
 6,307
 10,516
Net cash provided by operating activities 72,178
 38,624
 45,116
Cash Flows from Investing Activities      
Purchase of property and equipment (16,565) (17,130) (15,238)
Net cash used in investing activities (16,565) (17,130) (15,238)
Cash Flows from Financing Activities      
Proceeds from initial public offering, net of underwriting discounts paid 129,046
 
 
Proceeds from the exercise of stock options 5,788
 2,346
 436
Excess tax benefit related to stock-based compensation expense 
 62
 63
Repurchase of Class B common stock related to early exercised options (39) (3,557) 
Payment of deferred offering costs 
 (1,879) 
Net cash provided by (used in) financing activities 134,795
 (3,028) 499
Net increase in cash and restricted cash 190,408
 18,466
 30,377
Cash and restricted cash at beginning of period 119,958
 101,492
 71,115
Cash and restricted cash at end of period $310,366
 $119,958
 $101,492
Components of cash and restricted cash      
Cash $297,516
 $110,608
 $91,488
Restricted cash – current portion 250
 250
 1,391
Restricted cash – long-term portion 12,600
 9,100
 8,613
Total cash and restricted cash $310,366
 $119,958
 $101,492
Supplemental Disclosure      
Cash paid for income taxes $10,071
 28,023
 39,387
Supplemental Disclosure of Non-Cash Investing and Financing Activities:      
Purchases of property and equipment included in accounts payable and accrued liabilities $795
 $111
 $2,177
Capitalized stock-based compensation $883
 $164
 $58
Leasehold improvements paid by landlord $
 $
 $249
Vesting of early exercised options $988
 $891
 $1,095
Conversion of preferred stock upon initial public offering $42,222
 $
 $
Reclassification of preferred stock warrant liability upon initial public offering $15,994
 $
 $
Deferred offering costs included in accrued liabilities $
 $508
 $
Deferred offering costs paid in prior year $1,879
 $
 $
The accompanying notes are an integral part of these consolidated financial statements.


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50







STITCH FIX, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

1.Description of Business
1.Description of Business
Stitch Fix, Inc. (“we,” “our,” “us”“us,” or “the Company”) delivers one-to-one personalization to our clients through the combinationpairing of data science and human judgment. Our stylists hand select items from a broad rangeCurrently, clients can engage with us in one of merchandise. Stylists pair their own judgment with our analysistwo ways that, combined, form an ecosystem of clientpersonalized experiences across styling, shopping, and merchandise data to provideinspiration: (1) by receiving a personalized shipment of apparel, shoesitems informed by our algorithms and accessories suitedsent by a Stitch Fix stylist (a “Fix”); or (2) by purchasing directly from our website or mobile app based on a personalized assortment of outfit and item recommendations (“Freestyle”). Clients can choose to each client’s needs. We call each of these uniqueschedule automatic shipments or order a Fix.Fix on demand after they fill out a style profile on our website or mobile app. After receiving a Fix, our clients purchase the items they want to keep and return the other items.items, if any. Freestyle utilizes our algorithms to recommend a personalized assortment of outfit and item recommendations that will update throughout the day and will continue to evolve as we learn more about the client. We are incorporated in Delaware and have operations in the United States and the United Kingdom.Kingdom (“UK”).
Initial Public Offering
On November 16, 2017, we completed an initial public offering, or IPO. In connection with the IPO, we authorized two new classes of common stock: Class A common stock and Class B common stock. The rights of the holders of Class A and Class B common stock are identical, except with respect to voting, conversion and transfer rights. Each share of Class A common stock is entitled to one vote per share and each share of Class B common stock is entitled to ten votes per share. Each share of Class B common stock is convertible at any time at the option of the stockholder into one share of Class A common stock and has no expiration date. The Class B common stock automatically converts to Class A common stock upon transfers or any sale. In the IPO, we issued and sold 8,000,000 shares of our Class A common stock at a public offering price of $15.00 per share. We received $110.4 million in net proceeds after deducting $6.2 million of underwriting discounts and $3.4 million in offering costs. Upon the closing of the IPO, all of the then-outstanding shares of common stock were reclassified into Class B common stock, all of the outstanding shares of convertible preferred stock automatically converted into 59,511,055 shares of Class B common stock and all of the outstanding preferred stock warrants were automatically exercised into 1,066,225 shares of Class B common stock. Subsequent to the closing of the IPO, there were no shares of preferred stock or preferred stock warrants outstanding.2.Significant Accounting Policies
In December 2017, we issued an additional 1,175,557 shares of Class A common stock at a price of $15.00 per share following the underwriters’ exercise of their option to purchase additional shares and received $16.7 million in net proceeds after deducting underwriting discounts and expenses.

2.Significant Accounting Policies
Basis of Presentation
The consolidated financial statements and accompanying notes have been prepared in accordance with accounting principles generally accepted in the United States (“GAAP”). The consolidated financial statements include the accounts of Stitch Fix, Inc. and our wholly owned subsidiaries. All intercompany balances and transactions have been eliminated in consolidation.
Our fiscal year is a 52-week or 53-week period ending on the Saturday closest to July 31. The fiscal years ended July 28, 201830, 2022 (“2018”2022”), July 29, 2017 (“2017”), and July 30, 2016,August 1, 2020 (“2016”2020”) each consisted of 52 weeks. The fiscal year ended July 31, 2021 (“2021”) consisted of 53 weeks.
Segment Information
We have one operating segment and one reportable segment as our chief operating decision maker, who is our Chief Executive Officer, reviews financial information on a consolidated basis for purposes of allocating resources and evaluating financial performance. All long-lived assets are located in the United States and all revenue is attributed to the United States.
Use of Estimates
The preparation of our consolidated financial statements in conformity with GAAP requires management to make estimates and assumptions that affect the reported amounts in our consolidated financial statements and accompanying footnotes.
Significant estimates and assumptions are used for inventory, stock-based compensation expense, common stock valuation and remeasurement of preferred stock warrant liability prior to IPO, income taxes, and revenue recognition. Actual results could differ from those estimates and such differences may be material to theour consolidated financial statements.
Change in Accounting Principle
Effective August 1, 2021, we completed the implementation of a new inventory management process and system, which enhances our procure-to-pay processes. In connection with this implementation, we changed our inventory costing method from specific identification to the first-in-first-out (“FIFO”) method. We believe this change in accounting principle is preferable because it streamlines our inventory accounting process, is generally consistent with the physical flow of our inventories, and is more consistent with the inventory costing method used by industry peers. This change in accounting principle did not have a material effect on inventory, net or cost of goods sold for all periods presented; therefore, prior comparative financial statements have not been restated.

Cash and Cash Equivalents
Cash consists of bank deposits and amounts in transit from banks for client credit card and debit card transactions that will process in less than seven days. Cash equivalents consist of investments in short-term highly liquid money market funds.
Restricted CashShort-Term and Long-Term Investments
Restricted cash represents cash balances heldOur short-term and long-term investments have been classified and accounted for as available-for-sale securities. We determine the appropriate classification of our investments at the time of purchase and reevaluate the classification at each balance sheet date. Available-for-sale securities with maturities of 12 months or less are classified as short-term and available-for-sale securities with maturities greater than 12 months are classified as long-term. Our available-for-sale securities are carried at fair value, with unrealized gains and losses, net of taxes, reported within accumulated other comprehensive income (loss) (“AOCI”) in segregated accounts collateralizing lettersstockholders’ equity. The cost of securities sold is based upon the specific identification method.
For debt securities with an amortized cost basis in excess of estimated fair value, we determine what amount of that deficit, if any, is caused by expected credit for losses. The portion of the deficit attributable to expected credit losses is recognized in other expense, net on


51


our leased propertiesconsolidated statements of income. During the twelve months ended July 30, 2022, we did not record any expected credit losses on our available-for-sale debt securities.
We have elected to present accrued interest receivable separately from short-term and long-term investments on our consolidated balance sheets. Accrued interest receivable was $0.3 million and $1.0 million as of July 28, 2018,30, 2022, and July 29, 2017.31, 2021, respectively, and was recorded in prepaid expenses and other current assets in the consolidated balance sheets. We have also elected to exclude accrued interest receivable from the estimation of expected credit losses on our available-for-sale securities and reverse accrued interest receivable through interest income when amounts are determined to be uncollectible. We did not write off any accrued interest receivable during the twelve months ended July 30, 2022.

Foreign Currency
49






The functional currency of our international subsidiary is the British pound sterling. For that subsidiary, we translate assets and liabilities to U.S. dollars using period-end exchange rates, and average monthly exchange rates for revenues, costs, and expenses. We record translation gains and losses in AOCI as a component of stockholders’ equity. Net foreign exchange transaction gains and losses resulting from the conversion of the transaction currency to functional currency are recorded in other expense, net in the consolidated statements of operations and comprehensive loss.  
Inventory, net
Inventory, net consists of finished goods which are recorded at the lower of cost or net realizable value using the specific identificationfirst-in-first-out (FIFO) method. The cost ofGross inventory consists ofcosts include both merchandise costs and in-bound freight costs. We establish a reserveInventory, net includes reserves for excess and slow-moving inventory we expect to write off based on historical trends. In addition, wetrends, damaged inventory, and shrinkage. We estimate and accrue for shrinkage and damage as a percentage of revenue based on historical trends. Inventory shrinkageinventory out to the client and damage estimates are made todamaged items at 100% of cost.
Our total inventory reserves, which reduce the inventory value for lost, stolen or damaged items.
The inventory reserve, which reduces inventory in our consolidated balance sheets, was $17.6were $59.6 million and $15.7$43.4 million as of July 28, 2018,30, 2022, and July 29, 2017,31, 2021, respectively. In the period ended July 30, 2022, we recorded additional reserves related to excess spring and summer inventory, which are reflected in the $59.6 million of inventory reserves. Aside from these specific reserves, we have not made any material changes to our assumptions included in the calculations of the lower of cost or net realizable value reserves during the fiscal year ended July 30, 2022.
Property and Equipment, net
Property and equipment, net is recorded at cost less accumulated depreciation and amortization. Depreciation and amortization is recorded on a straight-line basis over the estimated useful lives of the respective assets. Repair and maintenance costs are expensed as incurred.
The estimated useful lives of our assets are as follows:
Estimated useful life
Computer equipment and capitalized software3 years
Office furniture and equipment5 years
Buildings25 years
Leasehold improvementsShorter of lease term or estimated useful life
We capitalize eligible costs to develop our proprietary systems, website, and mobile app. Capitalization of such costs begins when the preliminary project stage is completed and it is probable that the project will be completed and the software will be used to perform the function intended. A subsequent addition, modification, or upgrade to internal-use software is capitalized to the extent that it enhances the software’s functionality or extends its useful life. Costs related to design or maintenance are expensed as incurred.
Deferred Offering CostsLeases
Deferred offeringOur leasing portfolio consists of operating leases, which include lease arrangements for our corporate offices, fulfillment centers, and, to a lesser extent, equipment. Operating leases with a term greater than one year are recorded on the consolidated balance sheets as operating lease right-of-use assets and operating lease liabilities at the commencement date. These balances are initially recorded at the present value of future minimum lease payments calculated using our incremental borrowing rate and expected lease term. Certain adjustments to our operating lease right-of-use assets may be required for items such as initial direct costs which consist of direct incremental legal, consulting, banking and accounting fees relating to the IPO were capitalized and offset against proceeds upon the consummation of the IPO, which became effective on November 21, 2017.
In December 2017, we issued additional shares of Class A common stock following the underwriters’ exercise of their option to purchase additional shares. The related deferred offering costs were capitalized and offset against proceeds upon issuance of the shares.paid or incentives received.
Impairment of Long-Lived Assets
We review our long-lived assets for impairment whenever events or changes in circumstances indicate the carrying amount of an asset may not be recoverable. Recoverability of assets held and used is measured by comparison of the carrying amount of an asset to the future undiscounted cash flows expected to be generated from the use of the asset and its eventual disposition. If such assets are considered to be impaired, the impairment to be recognized is measured as the amount by which the carrying amount exceeds the fair value of the impaired assets. Assets to be disposed of are reported at the lower of their carrying amount or fair value less cost to sell. We have not recorded an impairment


52


In the fourth quarter of long-lived assets since inception.
Preferred Stock Warrant Liability
We recorded our preferred stock warrants as current liabilities in the consolidated balance sheets at their estimated fair value because the warrants were exercisable at any time by the holders for cash at a purchase price per share equal to the lowest price per share at which we had sold shares of a specific series of our preferred stock or a number of shares of equivalent value as determined by a specified calculation. At initial recognition, we recorded these warrants at their estimated fair value. The liability associated with these warrants was subject to remeasurement at each balance sheet date, with changes in fair value recorded as remeasurement of preferred stock warrant liability in the consolidated statements of operations. In November 2017,2022, in connection with our IPO, the preferred stock warrants were automatically exercised into Class B common stockJune 9, 2022, restructuring plan, we recorded an impairment charge of $6.2 million related to a change in our use of corporate office space, and the preferred stock warrant liability was reclassifiedcurrent and anticipated future market conditions for sublease income in San Francisco, California. Refer to additional paid-in capital.Note 4 “Leases” for further information.
Revenue Recognition
We generate revenue primarily from the sale of merchandise in a Fix.Fix and from Freestyle purchases. Clients create an online account on our website or mobile app, complete a style profile, and order a Fix or merchandise to be delivered on a specified date.
Each Fix represents an offer made by us to the client to purchase merchandise. The client is charged a nonrefundable $20 upfront styling fee before the Fix is shipped. As an alternative to the styling fee, we offer select clients the option to purchase a Style Pass. Style Pass clients pay a $49 nonrefundable annual fee for unlimited Fixes that is credited towards merchandise purchases. If the offer to purchase merchandise is accepted, we charge the client the order amount for the accepted merchandise, net of the upfront styling fee or Style Pass annual fee. For each Fix, acceptance occurs when the client checks out the merchandise on our website or mobile app. We offer a 25% discount to clients thatwho purchase all of the items in the Fix.

We recognize revenue through the following steps: (1) identification of the contract, or contracts, with the customer; (2) identification of the performance obligations in the contract; (3) determination of the transaction price; (4) allocation of the transaction price to the performance obligations in the contract; and (5) recognition of revenue when, or as, we satisfy a performance obligation.
50






Both ourOur styling fee and Style Pass arrangements consistrepresent the option to purchase merchandise. These fees and arrangements are not distinct within the context of one unit of account, which is the sale of merchandise. The upfront styling fee iscontract with our Fix customers and therefore do not agive rise to separate deliverable as there is no stand-alone value related to the styling activity. Similarly, the right to receive multiple options under Style Pass does not provide the customer with material stand-alone value.performance obligations. Both the upfront styling fee and Style Pass annual fee are included in deferred revenue until all revenue recognition criteria are met.
We recognize revenuethe performance obligation is satisfied when the following criteria are met: (1) persuasive evidenceclient exercises his or her option to purchase merchandise (i.e., upon checkout of an arrangement exists; (2) delivery has occurred; (3)a Fix) or when the selling priceoption(s) to purchase merchandise expire(s).
Revenue is fixed or determinable; and (4) collectabilityrecognized when control of the promised goods is reasonably assured. These criteria are mettransferred to the client. For a Fix, control is transferred when the client accepts or rejects the offer to purchase merchandise. Upon acceptance by purchasing one or more items within the Fix at checkout, the total amount of the order, including the upfront styling fee, is recognized as revenue. If none of the items within the Fix are accepted at checkout, the upfront styling fee is recognized as revenue at that time. The Style Pass annual fee is recognized at the earlier of (i) the time at which a client accepts and applies the Style Pass fee to an offer to purchase merchandise or (ii) upon expiry of the annual period. Under Style Pass arrangements, if a client does not accept any items within the Fix, the annual fee will continue to be deferred until it is applied to a future purchase or upon expiry of the annual period. If a client would like to exchange an item, we recognize revenue at the time the client receivesexchanged item is shipped, which coincides with the new item, as thattransfer of control to the customer. For a Freestyle purchase, control is when alltransferred and revenue recognition criteria are met.is recognized upon shipment to the client.
We deduct discounts, sales tax, and estimated refunds to arrive at net revenue. Sales tax collected from clients is not considered revenue and is included in accrued liabilities until remitted to the taxing authorities. All shipping costs are accounted for in cost of goods sold and all handling costs are accounted for as fulfillment costs within selling, general, and administrative expense (“SG&A”), and are therefore not evaluated as a separate performance obligation. Discounts are recorded as a reduction to revenue when the order is accepted. We record a refund reserve based on our historical refund patterns. Our refund reserve, which wasis included in accrued liabilities in the consolidated balance sheets, was $2.3$10.3 million and $1.6$11.7 million as of July 28, 2018,30, 2022, and July 29, 2017,31, 2021, respectively.
Deferred revenue related toWe have five types of contractual liabilities: (i) cash collections of upfront styling fees, which are included in deferred revenue and exchanges totaled $7.8 million and $7.2 millionare recognized as revenue upon the earlier of July 28, 2018, and July 29, 2017, respectively. Deferred revenue relatedapplication to a merchandise purchase or expiry of the offer, (ii) cash collections of Style Pass annual fees, totaled $1.1 million aswhich are included in deferred revenue and are recognized upon the earlier of July 28, 2018;application to a merchandise purchase or expiry of the Company did not offer Style Pass prior to fiscal year 2018. Deferred shipping costs related to Fixes shipped atannual period, end but not checked out were $1.4 million(iii) unredeemed gift cards, which are included in gift card liability and $1.3 millionrecognized as of July 28, 2018, and July 29, 2017, respectively,revenue upon usage or inclusion in gift card breakage estimates, (iv) referral credits, which are included in other current liabilities and are recognized as revenue when used, and (v) cash collections of Freestyle purchases, which are included within prepaid expensesin deferred revenue and other current assets in the consolidated balance sheets.are recognized as revenue upon shipment.
We sell gift cards to clients and establish a liability based upon the face value of such gift cards. We reduce the liability and recognize revenue upon the redemptionusage of the gift card. If a gift card is not redeemed,used, we will recognize estimated gift card breakage revenue when the likelihoodproportionately to customer usage of its redemption becomes remote. We have not recognized any revenue related to unredeemed gift cards over the expected gift card usage period, subject to requirements to remit balances to governmental agencies. All commissions paid to third parties upon issuance of gift cards are recognized in SG&A as weincurred, as on average, gift cards are unableused within a one-year period. Similarly, referral credits that are considered incremental costs of obtaining a contract with a customer are recognized in SG&A when issued, as on average, referral credits are used within a one-year period.
We expect deferred revenue for upfront styling fees, Freestyle orders, and Style Pass annual fees to determine whetherbe recognized within one year. On average, gift card liability and other current liabilities are also recognized within one year.


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The following table summarizes the likelihoodbalances of redemption has become remote.contractual liabilities included in deferred revenue, gift card liability, and other current liabilities as of the dates indicated:
(in thousands)July 30, 2022July 31, 2021
Deferred revenue
Upfront styling fees$8,422 $11,989 
Style Pass annual fees4,337 3,474 
Freestyle orders1,682 2,691 
Total deferred revenue$14,441 $18,154 
Gift card liability$10,551 $9,903 
Other current liabilities
Referral credits$684 $1,231 
The following table summarizes revenue recognized during the twelve months ended July 30, 2022, that was previously included in deferred revenue, gift card liability, and other current liabilities at July 31, 2021:
(in thousands)Revenue Recognized From Amounts Previously Included in Deferred Balances at July 31, 2021
Upfront styling fees$11,767 
Style Pass annual fees3,474 
Freestyle orders2,341 
Gift card liability2,661 
Referral credits794 
Cost of Goods Sold
Cost of goods sold consists of the costs of merchandise, expenses for shipping to and from clients and inbound freight, inventory write-offs and changes in our inventory reserve, payment processing fees, and packaging material costs.materials costs, offset by the recoverable cost of merchandise estimated to be returned.
Selling, General, and Administrative Expenses
Selling, general and administrativeSG&A expenses consist primarily of compensation and benefits costs, including stock-based compensation expense, for our employees including our stylist, fulfillment center operations, data analytics, merchandising, engineering, client experience, marketing, and corporate personnel. Selling, general and administrativeSG&A expenses also include marketing and advertising, third-party logistics costs, facility costs for our fulfillment centers and offices, professional services fees, information technology, and depreciation and amortization.
Advertising Expenses
Costs associated with the production of advertising, such as writing, copy, printing, and other production costs are expensed as incurred. Costs associated with communicating advertising on television and radio are expensed the first time the advertisement is run. Online advertising costs are expensed as incurred. Advertising costs totaled $102.1183.8 million, $70.5174.7 million, and $25.0167.8 million for 2018, 20172022, 2021, and 2016,2020, respectively, and are included within selling, general, and administrative expenses in the consolidated statements of operations.operations and comprehensive loss.
Marketing Programs
We have a client referral program under which we issue credits for future purchases to clients when the referral results in a new client who has ordered a Fix.Fix or made a purchase on Freestyle. We record a liability at the time of issuing the credit and reduce the liability upon application of the credit to a client’s purchase. Our liability for client referral credits amounted to $2.7 million and $2.3 million as of July 28, 2018, and July 29, 2017, respectively. We also have an affiliate program under which we make cash payments to lifestyle or fashion bloggers or others who refer clients in high volumes. Amounts related to both of these programs are included within selling, general, and administrative expenses in the consolidated statements of operations.

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Leases
We recognize rent expense over the term of the lease, starting when the property is made available for use to us by the landlord. When a lease contains a predetermined fixed rent escalation, we recognize the related rent expense on a straight-line basisoperations and record the difference between the recognized rent expense and the amounts paid under the lease as deferred rent included in other current liabilities and deferred rent, net of current portion, on the consolidated balance sheets. We also receive tenant allowances upon entering into certain leases, which are recorded as a liability and amortized using the straight-line method as a reduction to rent expense over the term of the lease.comprehensive loss.
Income Taxes
We account for income taxes using the asset and liability method, under which deferred tax assets and liabilities are recognized for the expected future tax consequences of temporary differences between the financial reporting and tax bases of assets and liabilities and for operating losses and tax credit carryforwards. Deferred tax assets and liabilities are measured using the currently enacted tax rates that apply to taxable income in effect for the years in which they are expected to be realized or settled.
We believe


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Deferred tax assets are evaluated for future realization and reduced by a valuation allowance to the amount that it is more likely than not that forecasted income and potential income from tax planning strategies, together withto be realized. We consider many factors when assessing the likelihood of future reversals of existing taxable temporary differences and results ofrealization, including our recent operations, will be sufficient to fully recover the deferred tax assets. In the event that we determine all or partcumulative loss, earnings expectations in earlier future years, unsettled economic disruption of the net deferred tax assets are not realizable in the future, we would record a valuation allowance.COVID-19 pandemic, and other relevant factors.
We recognize tax benefits from uncertain tax positions only if it is more likely than not that the tax position will be sustained on examination by the taxing authorities, based on the technical merits of the position. The tax benefits recognized in the consolidated financial statements from such positions are then measured based on the largest benefit that has a greater than 50% likelihood of being realized upon ultimate settlement. We recognize interest and penalties related to unrecognized tax benefits, if any, as income tax expense.
Stock-Based Compensation Expense
We measure stock-based compensation expense associated with option awards made to employees and members of our board of directors based on the estimated fair values of the awards at the grant date using the Black-Scholes option-pricing model. We measure stock-based compensation expense associated with restricted stock unit (“RSU”) awards made to employees and members of our board of directors based on the fair values of those awards at the grant date. For options and RSU’s with service conditions only, stock-based compensation expense is recognized, net of forfeitures, over the requisite service period using the straight-line method such that an expense is only recognized for those awards that we expect to vest. Forfeitures are estimated at the time of grant and revised, if necessary, in subsequent periods if actual forfeitures differ from those estimates.
We have granted certain option awards that contain both service and performance conditions. The service condition for such awards is satisfied ratably over the 24-month period following the fourth anniversary of the grant date. The performance condition for such awards was satisfied if we consummated an IPO within 12 months of the grant date. Expense related to awards which contain both service and performance conditions is recognized using the accelerated attribution method. Since an IPO is not deemed probable until such event occurs, no compensation cost related to the performance condition was recognized prior to the consummation of our IPO in November 2017. Subsequently, we recorded stock-based compensation expense of $0.5 million related to periods prior to the IPO.
For stock options granted to non-employees, we determined that the estimated fair value of the stock options is more readily measurable than the fair value of the services received. The fair value of stock options granted to non-employees is calculated at each grant date and re-measured at each reporting date using the Black-Scholes option-pricing model and the resulting change in value, if any, is recognized in our consolidated statements of operations for the periods in which the related services are rendered.
Comprehensive Income (Loss)
Comprehensive income (loss) represents all changes in stockholders’ equity during a period from sources other than transactions with stockholders. Comprehensive income (loss) includes the net income (loss) for the period, plus the results of certain other changesgain (loss) due to stockholders’ equity. Our net incomeforeign currency translation, and the change in unrealized gain (loss) was equal to our comprehensive income (loss) for 2018, 2017 and 2016.on available-for-sale securities.
Concentration of Credit Risks
We are subject to concentrations of credit risk principally from cash and cash equivalents and investment securities. The majority of our cash is held by threetwo financial institutions within the United States. Our cash balances held by these institutions may exceed federally insured limits. The associated risk of concentration for cash is mitigated by banking with credit-worthy institutions. The associated risk of concentration for cash equivalents and investments is mitigated by maintaining a diversified portfolio of highly rated instruments. 
No client accounted for greater than 10% of total revenue, net for 2018, 2017the twelve months ended 2022, 2021, and 2016.2020, respectively.
Recently Adopted Accounting Pronouncements
In July 2015, the Financial Accounting Standards Board, or FASB, issued Accounting Standards Update, or ASU, No. 2015-11, Inventory: Simplifying the Measurement of Inventory (Topic 330). The new guidance replaces the current inventory measurement requirement of using the lower of cost or market with the lower of cost or net realizable value. We early adopted this standard beginning in 2017, which had no impact on our consolidated financial statements.
In November 2016,December 2019, the FASB issued ASU No. 2016-18, Statement of Cash Flows: Restricted Cash2019-12, Income Taxes (Topic 230), or ASU 2016-18. ASU 2016-18 requires that740) – Simplifying the statement of cash flows explain the change during the period in the total cash, cash equivalentsAccounting for Income Taxes. This update amends and restricted cash. We early adopted this standard beginning in 2017 and have retroactively adjusted the consolidated statements of cash flows for all periods presented.

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In March 2016, the FASB issued ASU No. 2016-09, Compensation – Stock Compensation: Improvements to Employee Share-Based Payment Accounting (Topic 718) or ASU 2016-09, which simplifies the accounting and reporting of share-based payment transactions, including adjustments to how excess tax benefits and payments for tax withholdings should be classified and provides the election to eliminate the estimate for forfeitures. Upon adoption, ASU 2016-09 requires that excess tax benefits for share-based payments be recorded as a reduction of income tax expense and reflected within operating cash flows, rather than being recorded within equity and reflected within financing cash flows. ASU 2016-09 also permits the repurchase of more of an employee’s shares for tax withholding purposes without triggering liability accounting, clarifies that all cash payments made on an employee’s behalf for withheld shares should be presented as a financing activity on the Company’s statement of cash flows, and provides an accounting policy election to account for forfeitures as they occur. We adopted this standard in our first fiscal quarter of 2018. We made an accounting policy election to continue to estimate forfeitures. All excess tax benefits and tax deficiencies related to share-based payment awards are now reflected in the consolidated statement of operations and comprehensive income as a component of the provision for income taxes on a prospective basis, whereas they were recognizedby eliminating certain exceptions in equity under the previous guidance. Additionally, excess tax benefitsexisting guidance related to share-based payment awards are now reflectedperforming intraperiod tax allocation, calculating interim period taxes, and recognizing deferred taxes for investments. The update also provides new guidance to reduce complexity in operating activities, along with other income tax related cash flows, in our consolidated statementcertain areas. The Company adopted this guidance on August 1, 2021. The adoption of cash flows on a prospective basis. The adoptionthis guidance did not have a material impact on ourthe Company’s consolidated financial statements.
Recently Issued Accounting Pronouncements
In May 2014, the FASB issued ASU No. 2014-09, Revenue from Contracts with Customers (Topic 606), or ASU 2014-09, which amended the existing FASB Accounting Standards Codification. ASU 2014-09 establishes a principle for recognizing revenue upon the transfer of promised goods or services to customers, in an amount that reflects the expected consideration received in exchange for those goods or services and also provides guidance on the recognition of costs related to obtaining and fulfilling customer contracts. The new guidance may be applied retrospectively to each prior period presented or retrospectively with the cumulative effect recognized as of the date of adoption (“modified retrospective method”).3.Fair Value Measurements
We will adopt the standard in the first quarter of fiscal 2019 under the modified retrospective approach. Under the new standard, we will begin to recognize revenue from estimated unredeemed gift cards over the expected customer redemption period rather than waiting until the likelihood of redemption becomes remote.  Further, we expect to recognize revenue related to exchanges upon shipment by us, rather than upon receipt by the customer.  In the first fiscal quarter of 2019, the Company will record a cumulative catch-up adjustment resulting in an increase to opening retained earnings, net of tax, of approximately $2.5 million, comprised primarily of the impact from the change in revenue recognition related to gift cards.
In February 2016, the FASB issued ASU No. 2016-02, Leases (Topic 842), or ASU 2016-02, which requires lessees to record most leases on their balance sheets but recognize the expenses on their income statements in a manner similar to current practice. ASU 2016-02 states that a lessee would recognize a lease liability for the obligation to make lease payments and a right-to-use asset for the right to use the underlying asset for the lease term. We expect to adopt this standard in our first fiscal quarter of 2020. We are currently evaluating the impact that this standard will have on our consolidated financial statements but we expect that it will result in a substantial increase in our long-term assets and liabilities.
In October 2016, the FASB issued ASU No. 2016-16, Income Taxes: Intra-Entity Transfers of Assets Other Than Inventory (Topic 740), which amends existing guidance on the recognition of current and deferred income tax impacts for intra-entity asset transfers other than inventory. This amendment may be applied on a modified retrospective basis. We expect to adopt this standard in fiscal year 2019 and are currently evaluating the impact that it will have on our consolidated financial statements.
In June 2018, the FASB issued ASU No. 2018-07, Compensation—Stock Compensation (Topic 718): Improvements to Nonemployee Share-Based Payment Accounting, or ASU 2018-07. Under this ASU, the accounting for awards issued to nonemployees will be similar to the accounting for employee awards. This includes allowing for the measurement of awards at the grant date and recognition of awards with performance conditions when those conditions are probable, both of which are earlier than under current guidance for nonemployee awards. We expect to adopt this standard in our first fiscal quarter of 2020. We are currently evaluating the impact that this standard will have on our consolidated financial statements.

3.Fair Value Measurements
We disclose and recognize the fair value of our assets and liabilities using a hierarchy that prioritizes the inputs to valuation techniques used to measure fair value. Fair value is defined as the price that would be received to sell an asset or paid to transfer a liability (an exit price) in an orderly transaction between market participants at the measurement date. The guidance establishes three levels of the fair value hierarchy as follows:
Level 1: Inputs are unadjusted, quoted prices in active markets for identical assets or liabilities at the measurement date;
Level 2: Inputs are observable, unadjusted quoted prices in active markets for similar assets or liabilities, unadjusted quoted prices for identical or similar assets or liabilities in markets that are not active, or other inputs that are observable or can be corroborated by observable market data for substantially the full term of the related assets or liabilities; and

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Level 3: Unobservable inputs that are significant to the measurement of the fair value of the assets or liabilities that are supported by little or no market data.
Our financial instruments consist of cash and cash equivalents, short-term and long-term investments, accounts payable, and accrued liabilities and the preferred stock warrant liability.liabilities. At July 28, 2018, we had cash equivalents of $175.2 million which consisted of money market funds with maturities of less than three months. At July 28, 2018,30, 2022, and July 29, 2017,31, 2021, the carrying values of cash and cash equivalents, accounts payable, and accrued liabilities approximated fair value due to their short-term maturities. In November 2017, in connection with our IPO, all outstanding preferred stock warrants were automatically exercised into shares of Class B common stock. As a result, we remeasured and reclassified the preferred stock warrant liability to additional paid-in capital upon the closing of the IPO. As of July 28, 2018, the Company did not have any financial instruments measured at fair value.


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The following table sets forth our financial instrumentscash equivalents and short-term and long-term investments accounted for as available-for-sale securities that were measured at fair value on a recurring basis based on the fair value hierarchy as of July 29, 2017:30, 2022, and July 31, 2021:
 July 29, 2017 July 30, 2022July 31, 2021
(in thousands) Level 1 Level 2 Level 3 Total(in thousands)Level 1Level 2Level 3TotalLevel 1Level 2Level 3Total
Financial Liabilities:        
Preferred stock warrant liability 
 
 26,679
 26,679
Financial Assets:Financial Assets:    
Cash equivalents:Cash equivalents:
Money market fundsMoney market funds$16,267 $— $— $16,267 $10,728 $— $— $10,728 
Commercial paperCommercial paper— — — — — — — — 
Investments:Investments:
U.S. Treasury securitiesU.S. Treasury securities42,260 — — 42,260 42,044 — — 42,044 
Certificates of depositCertificates of deposit— — — — — 1,500 — 1,500 
Commercial paperCommercial paper— 2,985 — 2,985 — 10,192 — 10,192 
Asset-backed securitiesAsset-backed securities— — — — — 10,402 — 10,402 
Corporate bondsCorporate bonds— 54,517 — 54,517 — 96,443 — 96,443 
Total $
 $
 $26,679
 $26,679
Total$58,527 $57,502 $— $116,029 $52,772 $118,537 $— $171,309 
There were no transfers of financial assets or liabilities into or out of Level 1, Level 2, or Level 3 for 2018 or 2017. The key assumptions used in the Black-Scholes option-pricing model for the valuation of the preferred stock warrant liability upon remeasurement were as follows:
  July 29, 2017
Expected term (in years) 2.0
Fair value of underlying shares $25.09
Volatility 43.8%
Risk free interest rate 1.3%
Dividend yield %
Generally, increases or decreases in the fair value of the underlying convertible preferred stock would result in a directionally similar impact in the fair value measurement of the associated warrant liability.fiscal years ended July 30, 2022, and July 31, 2021.
The following table sets forth the amortized cost, gross unrealized gains, gross unrealized losses and fair values of our short-term and long-term investments accounted for as available-for-sale securities as of July 30, 2022, and July 31, 2021:     
July 30, 2022July 31, 2021
(in thousands)Amortized CostGross Unrealized GainsGross Unrealized LossesFair ValueAmortized CostGross Unrealized GainsGross Unrealized LossesFair Value
Financial Assets:
Investments:
U.S. Treasury securities$43,163 $— $(903)$42,260 $42,009 $35 $— $42,044 
Certificates of deposit— — — — 1,500 — — 1,500 
Commercial paper2,985 — — 2,985 10,192 — — 10,192 
Asset-backed securities— — — — 10,393 18 (9)10,402 
Corporate bonds55,526 — (1,009)54,517 96,347 103 (7)96,443 
Total$101,674 $— $(1,912)$99,762 $160,441 $156 $(16)$160,581 
The following table shows fair value and gross unrealized losses, aggregated by security category and length of time that individual securities have been in a summarycontinuous unrealized loss position, at July 30, 2022:
Less Than 12 MonthsMore Than 12 MonthsTotal
(in thousands)Fair ValueUnrealized LossesFair ValueUnrealized LossesFair ValueUnrealized Losses
Financial Assets:
Investments:
U.S. Treasury securities$42,260 $(903)$— $— $42,260 $(903)
Corporate bonds24,940 (547)29,577 (462)54,517 (1,009)
Total$67,200 $(1,450)$29,577 $(462)$96,777 $(1,912)
Due to the increasing interest rate environment during fiscal 2022, gross unrealized losses on our available-for-sale securities have increased significantly. We evaluate securities for expected credit losses on a quarterly basis with consideration given to the financial condition and near-term prospects of the changesissuer; whether we intend to sell the securities, and whether it is more likely than not that we will be required to sell the securities before recovery of their amortized cost basis.
As of July 30, 2022, the losses on our available-for-sale securities were considered to be a direct effect of the increase in interest rates and not the creditworthiness of the issuers. We have the current intent and ability to retain these securities until maturity or recovery of the amortized cost basis. Therefore, we did not recognize any expected credit losses as of July 30, 2022.


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The following table sets forth the fair value of available-for-sale securities by contractual maturity as of July 30, 2022, and July 31, 2021:
July 30, 2022July 31, 2021
(in thousands)One Year or LessOver One Year Through Five YearsOver Five YearsTotalOne Year or LessOver One Year Through Five YearsOver Five YearsTotal
Financial Assets:
Investments:
U.S. Treasury securities$35,473 $6,787 $— $42,260 $41,633 $411 $— $42,044 
Certificates of deposit— — — — 1,500 — — 1,500 
Commercial paper2,985 — — 2,985 10,192 — — 10,192 
Asset-backed securities— ��� — — 29 10,373 — 10,402 
Corporate bonds43,591 10,926 — 54,517 48,192 48,251 — 96,443 
Total$82,049 $17,713 $— $99,762 $101,546 $59,035 $— $160,581 

4.Leases
Our leasing portfolio includes lease arrangements for our corporate offices, fulfillment centers, and, to a lesser extent, equipment. Such leases generally have original lease terms between five and eight years, and often include one or more options to renew. We have not considered any of our renewal options reasonably certain to be exercised at lease commencement and do not have residual value guarantees associated with our leases.
Operating lease right-of-use assets and operating lease liabilities are recognized based on the preferred stock warrant liability:present value of future minimum lease payments at lease commencement. Certain adjustments to our operating lease right-of-use assets may be required for items such as initial direct costs paid or incentives received. The Company calculates the present value of its leases using an estimated incremental borrowing rate, which requires judgment. Our incremental borrowing rate is determined for each lease using a peer group of companies with similar credit profiles, adjusted for the impact of collateralization and lease term.
The following is a schedule by year of the maturities of operating lease liabilities with original terms in excess of one year, as of July 30, 2022:
(in thousands)July 30, 2022
2023$37,448 
202434,424 
202529,135 
202628,124 
202722,271 
Thereafter48,521 
Total undiscounted future minimum lease payments199,923 
Less imputed interest(29,575)
Total discounted future minimum lease payments$170,348 
The weighted average remaining term for our leases as of July 30, 2022 and July 31, 2021 was 6.3 years and 6.0 years, respectively. The weighted average discount rate for our leases as of July 30, 2022 and July 31, 2021 was 4.7% and 4.9%, respectively.
Supplemental cash flow information related to our leases is as follows:
For the Fiscal Year Ended
(in thousands)July 30, 2022July 31, 2021
Cash paid for amounts included in the measurement of operating lease liabilities$34,261 $33,061 
Operating lease right-of-use assets obtained in exchange for operating lease liabilities40,067 8,766 

(in thousands) For the Fiscal Year Ended July 28, 2018
Balance at July 29, 2017 $26,679
Change in fair value (10,685)
Reclassification of warrant liability to additional paid-in capital upon the initial public offering (15,994)
Ending balance at July 28, 2018 $

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Operating Lease Cost
4.Property and Equipment, net
Operating lease cost is recorded on a straight-line basis over the lease term. Certain leases contain variable payments, which are expensed as incurred and not included in our operating lease right-of-use assets and operating lease liabilities. These amounts primarily include payments for maintenance, utilities, taxes, and insurance on our office and fulfillment center leases.
The following table includes the components of our rent expense recorded in selling, general, and administrative expense in the consolidated statement of operations and comprehensive loss:
For the Fiscal Year Ended
(in thousands)July 30, 2022July 31, 2021
Operating lease cost$33,615 $31,231 
Variable lease costs8,009 6,236 
Short-term lease costs354 2,016 
Operating lease impairment5,428 — 
Sublease income(4,230)(876)
Total$43,176 $38,607 
During fiscal 2022, we entered into subleases for certain portions of our corporate offices and fulfillment centers due to our recent commitment to a more distributed workforce for corporate employees and a reduction in square footage needs for current operations. We may continue to seek sublease arrangements in fiscal 2023 for certain corporate offices and fulfillment centers as needed.
Impairment
In the fourth quarter of 2022, in connection with our June 9, 2022 restructuring plan, we recorded $6.2 million of impairment related to a change in our use of corporate office space, and the current and anticipated future market conditions for sublease income in San Francisco, California. This charge was allocated between operating lease right-of-use assets and property and equipment, net on the consolidated balance sheets to record the corresponding assets at their estimated fair market value, with the expense being recorded within selling, general, and administrative on the consolidated statements of operations and comprehensive loss.
5.Property and Equipment, net
Property and equipment, net consisted of the following:
(in thousands) July 28, 2018 July 29, 2017(in thousands)July 30, 2022July 31, 2021
Computer equipment $2,920
 $5,086
Computer equipment$9,281 $7,637 
Office furniture and equipment 9,829
 4,514
Office furniture and equipment53,999 37,454 
Leasehold improvements 16,091
 14,693
Leasehold improvements54,247 44,118 
Capitalized software 24,982
 11,481
Capitalized software84,605 66,656 
Construction in progress 356
 1,618
Construction in progress2,573 9,254 
Building and land 402
 
Building and land430 430 
Total property and equipment 54,580
 37,392
Total property and equipment205,135 165,549 
Less: accumulated depreciation and amortization (20,411) (10,659)Less: accumulated depreciation and amortization(101,760)(78,590)
Property and equipment, net $34,169
 $26,733
Property and equipment, net$103,375 $86,959 
Depreciation and amortization expense for 2018, 20172022, 2021, and 20162020 was $10.5$35.0 million, $7.7$27.6 million, and $3.5$22.6 million, respectively.



5.Accrued Liabilities
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6.Accrued Liabilities
Accrued liabilities consisted of the following:
(in thousands)July 30, 2022July 31, 2021
Compensation and related benefits$11,319 $13,645 
Advertising15,579 12,649 
Sales taxes7,136 9,937 
Shipping and freight10,304 6,209 
Accrued accounts payable5,814 5,804 
Inventory purchases24,712 30,384 
Sales refund reserve10,314 11,704 
Other9,238 8,696 
Total accrued liabilities$94,416 $99,028 
7.Credit Agreement
(in thousands) July 28, 2018 July 29, 2017
Compensation and related benefits $10,680
 $9,632
Advertising 10,456
 9,995
Sales taxes 7,066
 3,702
Shipping and freight 4,801
 3,390
Accrued accounts payable 4,567
 4,814
Inventory purchases 506
 11,186
Other 4,961
 3,644
Total accrued liabilities $43,037
 $46,363
We are party to an amended and restated credit agreement, entered into June 2, 2021 and amended on July 29, 2022 (the “Amended Credit Agreement”) with Silicon Valley Bank and other lenders, to provide a revolving line of credit of up to $100.0 million, including a letter of credit sub-facility in the aggregate amount of $30.0 million, and a swingline sub-facility in the aggregate amount of $40.0 million. We also have the option to request an incremental facility of up to an additional $150.0 million from one or more of the lenders under the Amended Credit Agreement.

Under the terms of the Amended Credit Agreement, revolving loans may be either Secured Overnight Financing Rate (“SOFR”) Loans or ABR Loans. Outstanding SOFR Loans incur interest at the Adjusted Term SOFR, which is defined in the Amended Credit Agreement as Term SOFR plus the Term SOFR Adjustment), plus a margin of 2.25%. Outstanding ABR Loans incur interest at the highest of (a) the Prime Rate, as published by the Wall Street Journal, (b) the federal funds rate in effect for such day plus 0.50%, and (c) the Adjusted Term SOFR for a one-month tenor in effect on such day plus 1.00%, in each case plus a margin of 1.25%. We will be charged a commitment fee of 0.25% for committed but unused amounts. The revolving line of credit under the Amended Credit Agreement will terminate on May 31, 2024, unless the termination date is extended at the election of the lenders.

6.Preferred Stock Warrant Liability
In 2012Our obligations under the Amended Credit Agreement and 2013, in connectionany hedging or cash management agreements entered into with financing arrangements, we issued warrants to purchase sharesany lender thereunder are secured by substantially all of our convertible preferred stock. For onecurrent and future property, rights, and assets, including, but not limited to, cash, goods, equipment, contractual rights, financial assets, and intangible assets. The Amended Credit Agreement contains covenants limiting the ability under certain circumstances to, among other things, dispose of the financing arrangements, we issued warrantsassets, undergo a change in control, merge or consolidate, make acquisitions, incur debt, incur liens, pay dividends, repurchase stock, and make investments, in each case subject to purchase 375,230 shares of Series Seed convertible preferred stock atcertain exceptions. The Amended Credit Agreement also contains financial covenants requiring us to maintain minimum free cash flow and an exercise price of $0.1066 per share and 66,265 shares of Series A convertible preferred stock at an exercise price of $0.22636 per share. For the second financing arrangement, we issued warrants for the purchase of,adjusted current ratio above specified levels, measured in each case at the warrant holder’s option, either (a) 624,730 sharesend of Series A-1 convertible preferred stock at an exercise priceeach fiscal quarter. The Amended Credit Agreement contains events of $0.2401 per sharedefault that include, among others, non-payment of principal, interest, or (b) 308,315 sharesfees, breach of Series B convertible preferred stock at an exercise pricecovenants, inaccuracy of $0.486516 per share. Priorrepresentations and warranties, cross defaults to their automatic exercise in connection with the IPO, the warrants were exercisable forcertain other indebtedness, bankruptcy and expired ten years from the date of issuance. In November 2017, in connection with our IPO, the preferred stock warrants were automatically exercised into shares of common stockinsolvency events, and the preferred stock warrant liability was reclassified to additional paid-in capital.material judgments.

7.Commitments and Contingencies
Leases
We have entered into various lease arrangements for our corporate offices and fulfillment centers. Such leases generally have original lease terms between five and eight years. We had security deposits totaling $1.3 million and $1.3 million asAs of July 28, 2018,30, 2022, we did not have any borrowings outstanding under the Amended Credit Agreement and July 29, 2017, respectively. We have letters of credit totaling $12.9 millionwe were in compliance with all financial covenants.
8.Commitments and $9.4 million as of July 28, 2018, and July 29, 2017, respectively, which are collateralized by time deposits.

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A schedule of the future minimum rental commitments under our non-cancelable operating lease agreements with an initial or remaining term in excess of one year as of July 28, 2018, is as follows:
(in thousands) July 28, 2018
2019 $18,652
2020 19,646
2021 19,024
2022 17,127
2023 14,945
Thereafter 59,159
Total $148,553
At one fulfillment center, the Company recognizes contingent rent in excess of its minimum lease payments. Contingent rental amounts are determined based on additional square footage utilized in excess of the Company’s contractual minimum commitments.
Total rent expense classified within selling, general and administrative expenses in the consolidated statements of operations was $18.2 million, $16.6 million and $11.1 million for 2018, 2017 and 2016, respectively.
Future minimum rental commitments as of July 28, 2018 have not been reduced by sublease rentals of $3.0 million due to the Company under non-cancelable subleases through fiscal 2021.Contingencies
Contingencies
We record a loss contingency when it is probable that a liability has been incurred and the amount of the loss can be reasonably estimated. We also disclose material contingencies when we believe a loss is not probable but reasonably possible. Accounting for contingencies requires us to use judgment related to both the likelihood of a loss and the estimate of the amount or range of loss. Although we cannot predict with assurance the outcome of any litigation or tax matters, we do not believe there are currently any such actions that, if resolved unfavorably, would have a material impact on our operating results, financial position, orand cash flows.
On August 26, 2022, a class action lawsuit alleging violations of federal securities laws was filed by certain of our stockholders in the U.S. District Court for the Northern District of California, naming as defendants us, certain of our officers and directors and certain of our affiliated stockholders. The lawsuit alleges violations of the Securities Exchange Act of 1934, as amended, by us and our officers for allegedly making materially false and misleading statements regarding our Freestyle offering between December 2020 and December 2021. The plaintiffs seek unspecified monetary damages and other relief. 
On October 11, 2018, October 26, 2018, November 16, 2018, and December 10, 2018, four putative class action lawsuits alleging violations of the federal securities laws were filed by certain of our stockholders in the U.S. District Court for the Northern District of California, naming as defendants us and certain of our officers. The four lawsuits each make the same allegations of violations of the


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Securities Exchange Act of 1934, as amended, by us and our officers for allegedly making materially false and misleading statements regarding our active client growth and strategy with respect to television advertising between June 2018 and October 2018. The plaintiffs seek unspecified monetary damages and other relief. The four lawsuits have been consolidated and a lead plaintiff has been appointed. On September 18, 2019, the lead plaintiff in the consolidated class action lawsuits (the “Class Action”) filed a consolidated complaint for violation of the federal securities laws. On October 28, 2019, we and other defendants filed a motion to dismiss the consolidated complaint. The lead plaintiff filed an opposition to the motion to dismiss on December 9, 2019, and we and the other defendants filed our reply in support of our motion to dismiss on December 30, 2019. The court granted our motion to dismiss on September 30, 2020 but allowed the lead plaintiff to file an amended complaint. On November 6, 2020, the lead plaintiff filed his amended complaint. We filed a motion to dismiss the amended complaint on December 7, 2020. The lead plaintiff filed an opposition to the motion to dismiss on January 8, 2021, and we filed our reply in support of our motion to dismiss on January 22, 2021. The court granted our motion to dismiss on October 1, 2021. On October 29, 2021, the plaintiffs filed a notice of appeal to the Ninth Circuit Court of Appeals. No hearing date has been set.
On December 12, 2018, a derivative action was filed against our directors in the same court, alleging the same violations of securities laws as alleged in the Class Action and breach of fiduciary duties. On December 12, 2019, a second derivative action was filed against our directors in the same court, alleging the same violations of securities laws and breach of fiduciary duties as the other derivative action. The two derivative actions have been related to each other and to the Class Action, and all the related cases are now proceeding before a single judge in the U.S. District Court for the Northern District of California. The derivative actions have been stayed pending resolution of the plaintiffs’ appeals of the dismissal of the Class Action pursuant to the parties’ stipulation.
Indemnifications
In the ordinary course of business, we may provide indemnifications of varying scope and terms to vendors, directors, officers, and other parties with respect to certain matters. We have not incurred any material costs as a result of such indemnifications and have not accrued any liabilities related to such obligations in our consolidated financial statements.

9.Accumulated Other Comprehensive Income (Loss)
The table below presents the changes in AOCI by component and the reclassifications out of AOCI:
Changes in Accumulated Other Comprehensive Income (Loss)
(in thousands)Available-for-sale SecuritiesForeign Currency TranslationTotal
Balance at July 31, 2021$(290)$3,701 $3,411 
Other comprehensive loss before reclassifications(1)
(1,873)(4,888)(6,761)
Amounts reclassified from AOCI(177)— (177)
Net change in AOCI(2,050)(4,888)(6,938)
Balance at July 30, 2022$(2,340)$(1,187)$(3,527)
Changes in Accumulated Other Comprehensive Income (Loss)
(in thousands)Available-for-sale SecuritiesForeign Currency TranslationTotal
Balance at August 1, 2020$1,213 $1,515 $2,728 
Other comprehensive income (loss) before reclassifications(1)
(1,358)2,186 828 
Amounts reclassified from AOCI(145)— (145)
Net change in AOCI(1,503)2,186 683 
Balance at July 31, 2021$(290)$3,701 $3,411 
8.Convertible Preferred Stock

Prior to (1)There was no associated income tax effect for gains / losses on available-for-sale securities for the IPO, the Company’s convertible preferred stock consisted of the following as oftwelve months ended July 29, 2017,30, 2022 and July 30, 2016 (in thousands, except share data):31, 2021, as we have recorded a valuation allowance against these deferred tax balances.
        
Net
Carrying
Value
   
  
Shares
Authorized
 
Shares
Outstanding
  
Liquidation
Preference
(in thousands, except share data)    
Series Seed  7,457,785
 7,082,555
  $754
 $754
Series A  11,715,050
 11,648,785
  2,602
 2,637
Series A-1  9,571,715
 8,946,985
  2,147
 2,147
Series B  24,358,445
 24,358,445
  11,756
 11,851
Series C  7,474,285
 7,474,285
  24,963
 25,000
Total  60,577,280
 59,511,055
  $42,222
 $42,389
10.Stock-Based Compensation

Upon the closing of the IPO, all of the outstanding shares of convertible preferred stock automatically converted into 59,511,055 shares of Class B common stock. As of July 28, 2018, the Company is authorized to issue 20,000,000 shares of preferred stock, with a $0.00002 par value. There are currently no outstanding shares of preferred stock as of July 28, 2018.  
Prior to the IPO, the significant provisions of the convertible preferred stock were as follows:
Dividends - The holders of convertible preferred stock were entitled to receive, on a pari passu basis, non-cumulative dividends prior and in preference to any declaration or payment of any dividends to the holders of common stock, when and if declared by the board of directors, at annual rates equal to 6% of original issue price per share for Series Seed, Series A, Series A-1, Series B and Series C convertible

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preferred stock, as adjusted for stock splits, stock dividends, reclassifications or the like. Holders of convertible preferred stock were also entitled to participate in dividends on the common stock on an as-converted basis. No dividends have been declared by the board of directors or paid since inception.
Conversion - At the option of the holder, each share of convertible preferred stock was convertible into fully paid and non-assessable shares of common stock. As of July 29, 2017, and July 30, 2016, each share of convertible preferred stock was convertible into one share of common stock, subject to adjustment for stock splits, stock dividends and the like. The conversion price of each series of convertible preferred stock was subject to weighted-average adjustment if we issued additional shares of common stock after the applicable original issue date of such series of convertible preferred stock without consideration or for consideration per share less than the conversion price for such series of convertible preferred stock, subject to customary exceptions. Each share of preferred stock automatically converted into the number of shares of common stock into which such shares were convertible at the then-applicable conversion ratio upon (i) the closing of the sale of shares of common stock in a public offering resulting in gross proceeds of at least $30,000,000 and the listing of our common stock on the Nasdaq Global Select Market, or (ii) the consent of the holders of a majority of the outstanding convertible preferred stock, voting as a single class on an as-converted basis.
Liquidation - In the event of any voluntary or involuntary liquidation, dissolution or winding up of Stitch Fix, Inc. (a “liquidation event”), holders of convertible preferred stock were entitled to receive, prior and in preference to holders of common stock, an amount equal to the greater of (i) the applicable original issue price for each series of convertible preferred stock ($0.1066, $0.22636, $0.2401, $0.486516 and $3.344798 per share for Series Seed, Series A, Series A-1, Series B and Series C, respectively, as adjusted for stock splits, stock dividends and the like), plus any declared and unpaid dividends and (ii) the amount per share that would have been payable if all shares of convertible preferred stock were converted into common stock subject to the applicable conversion rights. If upon occurrence of such an event, the assets and funds to be distributed among the holders of convertible preferred stock were insufficient to permit the payment to such holders, our entire assets and funds legally available for distribution would have been distributedratably among the holders. Upon completion of the distribution to the holders of the convertible preferred stock, all remaining legally available assets would have been distributed ratably to the holders of common stock. A liquidation event would have been deemed to have occurred (unless waived by the holders of the majority of the outstanding shares of convertible preferred stock) upon (i) a consolidation, reorganization or merger of the Company, other than any consolidation, reorganization or merger in which the Company’s stockholders of record as of immediately prior to such transaction would continue to hold a majority of the voting power of the surviving company of such transaction, (ii) a transfer of shares of the Company representing a majority of the voting power of the Company, other than for equity financing purposes or (iii) a sale, lease, exclusive license or other disposition of all or substantially all of the assets of the Company.
Voting - Each share of convertible preferred stock was entitled to the number of votes equal to the number of shares of common stock into which such share could be converted on the record date for the vote or consent of the stockholders, except as otherwise required by law or other provisions of the Company's Certificate of Incorporation, as amended, or Certificate of Incorporation, and generally had voting rights and powers equal to the voting rights and powers of the common stockholders. For so long as at least 3,250,000 shares of Series B convertible preferred stock, as adjusted for stock splits, stock dividends and the like, remained outstanding, the holders of Series B convertible preferred stock, voting as a separate class, were entitled to elect one member of the board of directors. For so long as at least 950,000 shares of Series Seed convertible preferred stock, as adjusted for stock splits, stock dividends and the like, remain outstanding, the holders of Series Seed convertible preferred stock, voting as a separate class, were entitled to elect one member of the board of directors. The holders of Common Stock, voting as a separate class, were entitled to elect two members of the board of directors. The holders of convertible preferred stock and common stock, voting as a single class on an as-converted basis, were entitled to elect all remaining members of the board of directors.
Protective Provisions - For so long as at least 2,000,000 shares of convertible preferred stock, as adjusted for stock splits, stock dividends and the like, remained outstanding, the holders of convertible preferred stock had certain protective provisions whereby the Company could not, without the written consent or affirmative vote of the holders of the majority of outstanding shares of convertible preferred stock, voting together as a single class on an as-converted basis (i) authorize or designate any new class or series of stock or any other securities convertible into equity securities of the Company ranking on a parity with or senior to the convertible preferred stock in respect to redemption rights, liquidation preference, voting or dividend rights, or increase the authorized or designated number of any such class or series; (ii) redeem or repurchase stock, pay or declare dividends or make other distributions in respect of stock, subject to certain exceptions; (iii) consummate a transaction that would have been a liquidation event, or other merger or consolidation or enter into any agreement by the Company or its stockholders regarding a liquidation event or other merger or consolidation; (iv) amend, alter or repeal any provision of the Certificate of Incorporation or the Amended and Restated Bylaws of the Company; (v) increase or decrease the authorized number of members of the board of directors; (vi) increase or decrease the authorized number of shares of common stock or convertible preferred stock or any series thereof; (vii) consummate or enter into any transaction with the Company’s executive officers or their affiliates, subject to certain exceptions; or (viii) create, permit the creation of or hold capital stock in any direct or indirect subsidiary that was not wholly owned by the Company.
The holders of Series A, Series B and Series C convertible preferred stock each had additional protective provisions whereby the Company could not, so long as 1,221,780 shares, 2,435,835 shares and 747,430 shares, respectively, as adjusted for stock splits, stock dividends and the like, remained outstanding, without the written consent or voting approval of the holders of a majority of the then-outstanding shares of the respective series of convertible preferred stock, take any action that: (i) amended, altered or repealed anypowers, preferences

57






or rights of such series of convertible preferred stock, so as to affect them adversely and in a manner disproportionate to other series of preferred stock; or (ii) increased or decreased the authorized number of shares of such series of convertible preferred stock.
Other - We classified our convertible preferred stock outside of stockholders’ equity because the shares contained certain liquidation features that were not solely within our control. During 2017 and 2016, we did not adjust the carrying value of the convertible preferred stock to the deemed liquidation value of such shares as a qualifying liquidation event was not probable.

9.Stockholders’ Equity
2011 Equity Incentive Plan
In 2011, we adopted the 2011 Equity Incentive Plan (the “2011 Plan”). The 2011 Plan provided for the grantinggrant of stock-based awards to employees, directors, and non-employeesnonemployees under terms and provisions established by the boardBoard of directors. The number of shares authorized for issuance under the 2011 Plan was 23,223,374 and 20,364,297 as of July 29, 2017, and July 30, 2016, respectively, of which 2,023,424 and 3,101,370 were available for grant, respectively.Directors.
The 2011 Plan allowed for the grant of incentive stock options or nonqualified stock options as well as restricted stock units, restricted stock, and stock appreciation rights. As of July 28, 2018, we had only grantedOnly incentive and nonqualified stock options were granted under the 2011 Plan. Employee stock option awards generally vested 25% on the first anniversary of the grant date with the remaining shares subject to the option vesting ratably over the next three years subject to the employee’s continued service with the Company. Options generally expire after 10 years. Effective upon our IPO,initial public offering in 2017, the 2011 Plan was replaced by the 2017 Incentive Plan.


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2017 Incentive Plan
In November 2017, our boardBoard of directorsDirectors and stockholders adopted our 2017 Incentive Plan (the “2017 Plan”). The remaining shares available for issuance under theour 2011 Plan became reserved for issuance under the 2017 Plan. TheOur 2017 Plan provides for the grant of Class A incentive stock options to employees, including employees of any parent orour subsidiary, and for the grant of nonstatutorynonqualified stock options, stock appreciation rights, restricted stock awards, restricted stock unitRSU awards, performance stock awards, performance cash awards, and other forms of stock awards to employees, directors, and consultants, including employees and consultants of our subsidiaries. As of July 28, 2018,Employee stock option awards generally begin to vest six months after the grant date with the remaining shares subject to the option vesting ratably over the next 30 months. Options generally expire after 10 years. RSU awards made to employees generally vest ratably on a quarterly basis subject to the employee’s continued service with the Company. The number of shares authorized for issuance under the 2017 Plan was 28,423,374,32,793,232 shares of which 3,743,623 wereClass A common stock as of July 30, 2022.

The following table summarizes the shares available for grant.grant under the 2017 Plan:
Employee
Shares Available for Grant
Balance – July 31, 20214,167,716 
Authorized5,397,777 
Granted(11,897,733)
Forfeited6,794,038 
Balance – July 30, 20224,461,798 

2019 Inducement Plan
In October 2019, our Board of Directors adopted our 2019 Inducement Plan (the “2019 Plan”). Our 2019 Plan provides for the grant of Class A nonqualified stock options generally vest 25%onand RSU awards to individuals who satisfy the first anniversarystandards for inducement grants under the relevant Nasdaq Stock Market rules. On April 7, 2022, the Board of Directors approved a 6,000,000 increase in the grant date withnumber of shares authorized for issuance under the remaining vesting ratably over2019 Plan. The number of shares authorized for issuance under the next three years.2019 Plan was 10,750,000 shares of Class A common stock as of July 30, 2022.
Stock Options generally expire after 10years.
Stock option activity under the 2011 Plan, 2017 Plan, and 20172019 Plan is as follows:
 Options Outstanding
Number of
Options
Weighted-
Average
Exercise
Price
Weighted-
Average
Remaining
Contractual
Life (in Years)
Aggregate
Intrinsic
Value
(in thousands)
Balance – July 31, 20213,650,482 $25.47 7.40$106,490 
Granted1,688,495 12.32 
Exercised(176,977)8.83 
Forfeited(458,436)28.59 
Balance – July 30, 20224,703,564 $21.07 7.58$638 
Options vested and exercisable - July 30, 20222,467,313 $21.58 6.46$638 
Options vested and expected to vest - July 30, 20224,652,886 $21.16 7.52$638 
     Options Outstanding
  Shares Available for Grant 
Number of
Options
 
Weighted-
Average
Exercise
Price
 
Weighted-
Average
Remaining
Contractual
Life (in Years)
 
Aggregate
Intrinsic
Value
(in thousands)
Balance – July 29, 2017 2,023,424
 10,218,912
 $7.12
 8.53 $166,670
Authorized 5,200,000
 
      
Granted (4,820,596) 2,180,789
 21.57
    
Exercised 
 (2,194,168) 2.33
    
Cancelled 1,340,795
 (1,153,373) 7.16
    
Balance – July 28, 2018 3,743,623
 9,052,160
 $11.74
 8.23 $160,856
Options vested and exercisable - July 28, 2018   2,361,520
 $4.30
 6.65 $59,539
Options vested and expected to vest - July 28, 2018   8,046,527
 $11.20
 8.01 $147,367
The weighted-averageweighted-average grant date fair value of options granted during 2018, 20172022, 2021, and 20162020 was $8.40, $9.11$6.26, $29.07, and $1.99$11.35 per share, respectively. The total grant date fair value of options that vested during 2018, 20172022, 2021, and 20162020 was $8.5$14.0 million,, $2.6 $13.3 million, and $1.5$15.3 million,, respectively. The aggregate intrinsic value of options exercised during 2018, 20172022, 2021, and 20162020 was $59.6$3.5 million,, $17.4 $78.3 million, and $3.5$19.1 million,, respectively. The aggregate intrinsic value of options exercised is the difference between the current fair value of the underlying common stock on the date of exercise and the exercise price for in-the-money stock options.
Restricted Stock Units
Employee restricted stock unitsRSUs are granted under the 2017 Plan and 2019 Plan, settle into Class A common stock, and generally vest 25%ratably on a quarterly basis subject to the first anniversary of the grant dateemployee’s continued service with the remaining vesting ratably over the next three years.Company.


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The following table summarizes the restricted stock unit, or RSU award activity under the 2017 Plan and 2019 Plan:
Unvested RSUs
 Unvested RSU'sClass A Common StockWeighted-
Average
Grant Date
Fair Value
 Class A Common Stock 
Weighted-
Average
Grant Date
Fair Value
 
Weighted-
Average
Remaining
Contractual
Life (in Years)
 
Aggregate
Intrinsic
Value
(in thousands)
Unvested at July 29, 2017 
 
  
Unvested at July 31, 2021Unvested at July 31, 202110,264,925 $31.35 
Granted 2,639,807
 $21.34
  Granted19,459,115 13.25 
Vested (39,538) 19.38
  Vested(3,459,966)24.78 
Forfeited (167,943) 18.28
  Forfeited(7,046,452)26.21 
Unvested at July 28, 2018 2,432,326
 $21.58
 3.50 $71,778
Expected to vest - July 28, 2018 2,018,344
 $21.57
 3.50 $59,561
Unvested at July 30, 2022Unvested at July 30, 202219,217,622 $16.09 
Stock-Based Compensation Expense
Stock-based compensation expense for options and RSUs granted to employees was $15.4$128.5 million,, $3.4 million and $1.6 million for 2018, 2017 and 2016, respectively. Stock-based compensation expense for options granted to non-employees was less than $0.1 million in 2018. Stock-based compensation expense for options granted to non-employees was $0.2 million and $0.3 million for 2017 and 2016, respectively. The income tax benefit related to stock-based compensation was $4.7 million, $1.3 $100.7 million, and $0.6$67.5 million for 2018, 2017fiscal years 2022, 2021, and 2016, respectively.2020, respectively. Stock-based compensation expense is included in selling, general, and administrative expenses in our consolidated statements of operations.operations and comprehensive loss.
The Company recognized no income tax benefit from stock-based compensation expense during fiscal year 2022 as the Company currently maintains a full valuation allowance against its net deferred tax assets in jurisdictions where material stock-based compensation expense is incurred. During fiscal years 2021 and 2020, the Company recognized a material income tax benefit from stock-based compensation expense due to the net operating loss carryback provisions of the CARES Act.
As of July 28, 2018,30, 2022, the total unrecognized compensation expense related to unvested options and RSU's,RSUs, net of estimated forfeitures, was $97.7291.0 million, which we expect to recognize over an estimated weighted average period of 3.1 2.6 years.
In determiningWe record stock-based compensation of stock options granted to employees by estimating the fair value of stock-based awards using the Black-Scholes option pricing model and amortizing the fair value of the stock-based awards we usegranted over the applicable vesting period of the awards on a straight-line basis. The fair value of stock options granted to employees was estimated at the grant date using the Black-Scholes option-pricing model and assumptions discussed below. Each of these inputs is subjective and generally requires significant judgment.with the following assumptions:
Fair Value of Common Stock - As of July 28, 2018, theThe fair value of the shares of common stock underlying our stock options has been determined based on market prices. Prior to our IPO on November 16, 2017, the fair value of the shares of common stock underlying our stock options was determined by the board of directors. As there was no public market for our common stock, the board of directors determined the fair value of the common stock on the stock option grant date by considering a number of objective and subjective factors, including third-party valuations of our common stock, sales of our common stock, operating and financial performance, the lack of marketability of our common stock and general macroeconomic conditions.
Expected Term - The expected term represents the period that our stock options are expected to be outstanding and is determined for the vast majority of our awards using the simplified method (generally calculated as the mid-point between the vesting date and the end of the contractual term).historical averages.
Expected Volatility - The expected volatility was estimated based on an even blend of our historical volatility since IPO and the averageimplied volatility for publicly traded companies that we considered comparable, overof Stitch Fix call options in the 30 days preceding a period equal to the expected term of the stock option grants.grant.
Risk-Free Interest Rate - The risk-free interest rate is based on the U.S. Treasury zero coupon notes in effect at the time of grant for periods corresponding with the expected term of the option.
Expected Dividend - We have not paid dividends on our common stock and do not anticipate paying dividends on our common stock; therefore, we use an expected dividend yield of zero.

The fair value of stock options granted to employees was estimated at the grant date using the Black-Scholes option-pricing model with the following assumptions:
For the Fiscal Year Ended
July 28, 2018July 29, 2017July 30, 20162022July 31, 2021August 1, 2020
Expected term (in years)5.43.1 - 6.65.5
5.3 - 6.35.15.5 - 7.7
5.4 - 6.9
6.2
Volatility41.462.1 - 43.5%79.2%
55.5 - 55.9%42.650.1 - 46.0%
44.3 - 47.9%
51.2%
Risk free interest rate1.90.8 - 3.0%2.9%
0.3 - 1.1%1.3 -2.3%
1.1 -1.9%
1.4 - 1.7%
Dividend yield%%%
In July 2017, options to purchase an aggregate of 1,097,463 shares of common stock which had both a service-based condition and a liquidity event-related performance condition were granted to certain members of our executive management team. Such options vest ratably over the 24-month period following the fourth anniversary of the grant date, subject to an IPO occurring within 12 months of the grant date and the option holder’s continuous service through each vesting date. The aggregate grant-date fair value of such option awards


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11.Income Taxes
was $14.0 million. Since an IPO is not deemed probable until such event occurs, no compensation cost related to the performance condition was recognized prior to the consummation of our IPO in November 2017. Subsequently, we recorded stock-based compensation expense of $0.5 million related to periods prior to the IPO.
Early Exercise of Employee Options
We allow certain employees to exercise options granted under the 2011 Plan prior to vesting in exchange for shares of restricted common stock subject to a right of repurchase that lapses according to the original option vesting schedule. The proceeds from the exercise of options are recorded in other current liabilities and other long-term liabilities in our consolidated balance sheets at the time the options are exercised and reclassified to common stock and additional paid-in capital as our repurchase right lapses. Upon termination of employment, any unvested shares are subject to repurchase by us at the original purchase price.
We did not issue any shares upon exercise of unvested stock options during 2018. We issued 111,557 and 42,500 shares of common stock during 2017 and 2016, respectively, upon exercise of unvested stock options. As of July 28, 2018, July 29, 2017, and July 30, 2016 there were 160,417, 702,144 and 1,699,147 shares of common stock, respectively, held by employees subject to repurchase at an aggregate price of $0.2 million, $1.2 million and $1.5 million, respectively.
Sales of Our Stock
In April 2016, an employee sold an aggregate of 268,095 shares of our common stock for a total of $6.0 million to an existing investor. The purchase price was in excess of the fair value of such shares. As a result, during 2016, we recorded the excess of the purchase price above fair value of $4.8 million as compensation expense with a corresponding credit to additional paid-in capital.
In November 2016, we initiated a cash tender offer which was completed in December 2016 for the purchase of our common stock, including shares underlying then-unexercised vested options, at a purchase price of $22.61 per share. To be eligible to participate in the tender offer, employees must have received equity grants with vesting start dates on or before October 31, 2014. Such employees could elect to sell up to 10% of their total vested holdings. The total number of tendered shares was 526,620 for total cash consideration of $11.9 million. The purchase price per share in the tender offer was in excess of the fair value of our common stock at the time of the transaction. As a result, during 2017, we recorded the excess of the purchase price above fair value of $8.3 million as compensation expense.
In January 2017, two of our former employees sold 554,799 shares of our common stock for a total of $12.5 million to existing investors. In addition, an employee sold 85,000 shares of our Series C convertible preferred stock for a total purchase price of $1.9 million to an existing investor. The purchase price was in excess of the fair value of such shares. During 2017, we recorded $13.0 million as compensation expense related to these transactions.

10.Income Taxes
The components of income (loss)loss before income taxes are as follows:
  For the Fiscal Year Ended
(in thousands) July 28, 2018 July 29, 2017 July 30, 2016
Income (loss) before income taxes      
U.S. $56,978
 $12,801
 $61,222
Foreign (2,265) 
 
Total $54,713
 $12,801
 $61,222

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For the Fiscal Year Ended
(in thousands)July 30, 2022July 31, 2021August 1, 2020
Loss before income taxes
United States$(210,852)$(62,341)$(48,302)
Foreign1,382 1,224 580 
Total$(209,470)$(61,117)$(47,722)
The components of the provision (benefit) for income tax expense are as follows:
 For the Fiscal Year EndedFor the Fiscal Year Ended
(in thousands) July 28, 2018 July 29, 2017 July 30, 2016(in thousands)July 30, 2022July 31, 2021August 1, 2020
Current:      Current:
Federal $2,732
 $17,027
 $29,204
Federal$88 $(49,552)$(5,528)
State 493
 3,096
 4,706
State(2,472)(2,562)1,768 
ForeignForeign570 (191)275 
Total current 3,225
 20,123
 33,910
Total current(1,814)(52,305)(3,485)
Deferred:      Deferred:
Federal 7,917
 (6,009) (5,458)Federal— — 17,367 
State (1,329) (719) (411)State— — 5,773 
ForeignForeign(535)64 (260)
Total deferred 6,588
 (6,728) (5,869)Total deferred(535)64 22,880 
Provision for income taxes $9,813
 $13,395
 $28,041
Income tax provision (benefit)Income tax provision (benefit)$(2,349)$(52,241)$19,395 
The reconciliation of our effective tax rate to the statutory federal rate is as follows:
For the Fiscal Year Ended
(in thousands, except percentages)July 30, 2022July 31, 2021August 1, 2020
Taxes at federal statutory rate$(43,989)21.0 %$(12,835)21.0 %$(10,022)21.0 %
State taxes, net of federal effect(2,731)1.3 %(2,417)4.0 %(4,868)10.2 %
Stock-based compensation8,909 (4.3)%(34,314)56.1 %(2,047)4.3 %
CARES Act carryback benefit— 0.0 %(13,571)22.2 %(3,070)6.4 %
Change in valuation allowance41,262 (19.7)%21,789 (35.7)%43,153 (90.4)%
R&D credits(7,921)3.8 %(13,582)22.2 %(6,536)13.7 %
Uncertain tax positions18 0.0 %(40)0.1 %2,343 (4.9)%
Return to provision(208)0.1 %783 (1.3)%(777)1.6 %
Other2,311 (1.1)%1,946 (3.1)%1,219 (2.5)%
  Effective tax rate$(2,349)1.1 %$(52,241)85.5 %$19,395 (40.6)%



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  For the Fiscal Year Ended
(in thousands, except percentages) July 28, 2018 July 29, 2017 July 30, 2016
Tax at federal statutory rate $14,752
 27.0 % $4,481
 35.0% $21,428
 35.0%
State taxes, net of federal effect (755) (1.4)% 1,270
 9.9% 2,386
 3.9%
Remeasurement of preferred stock warrant liability (2,881) (5.3)% 6,608
 51.6% 1,057
 1.7%
Stock-based compensation (5,454) (9.9)% 229
 1.8% 
 0.0%
Tax Act impact 6,670
 12.2 % 
 0.0% 
 0.0%
Research and development credits (2,146) (3.9)% 
 0.0% 
 0.0%
Uncertain tax positions 2,846
 5.1 % 23
 0.2% 52
 0.1%
Return to provision (3,891) (7.1)% 
 0.0% 45
 0.1%
Nondeductible compensation 
 0.0 % 
 0.0% 1,684
 2.8%
Other 672
 1.2 % 784
 6.1% 1,389
 2.2%
Effective tax rate $9,813
 17.9 % $13,395
 104.6% $28,041
 45.8%

The components of net deferred tax assets are as follows:
(in thousands)July 30, 2022July 31, 2021August 1, 2020
Deferred tax assets:
Inventory reserve and UNICAP$25,867 $23,007 $17,015 
Accruals and reserves5,180 5,997 4,632 
Research and development credits35,843 27,964 11,611 
Stock-based compensation16,487 17,062 11,717 
Deferred revenue390 276 435 
Operating lease liability43,280 35,969 39,380 
Net operating losses52,751 10,136 739 
Other2,001 1,105 349 
Gross deferred tax assets181,799 121,516 85,878 
Less: valuation allowance(126,463)(77,604)(43,153)
Deferred tax assets, net of valuation allowance55,336 43,912 42,725 
Deferred tax liabilities:
Depreciation and amortization(20,221)(13,110)(11,044)
Operating lease right-of-use assets(33,254)(28,607)(31,267)
Other(1,110)(1,907)(81)
Gross deferred tax liabilities(54,585)(43,624)(42,392)
Net deferred tax assets, net of valuation allowance$751 $288 $333 
(in thousands) July 28, 2018 July 29, 2017 July 30, 2016
Deferred tax assets:      
Inventory reserve and uniform capitalization $7,504
 $13,378
 $9,262
Deferred rent 202
 4,858
 3,736
Accruals and reserves 8,274
 6,215
 3,054
Research and development credits 754
 
 
Stock-based compensation 2,210
 308
 195
Deferred revenue 739
 616
 272
Other 404
 175
 438
Gross deferred tax assets 20,087
 25,550
 16,957
Deferred tax liabilities:      
Depreciation and amortization (5,860) (5,407) (3,522)
Other (120) (152) (234)
Gross deferred tax liabilities (5,980) (5,559) (3,756)
Net deferred tax assets $14,107
 $19,991
 $13,201
On December 22, 2017, the U.S. government enacted the Tax Cuts and Jobs Act, or the Tax Act, which significantly changed U.S. tax law. The Tax Act contains several key tax provisions including the reduction of the corporate incomeOur effective tax rate and provision for income taxes decreased from 35% to 21%, as well as a variety of other changes including the acceleration of expensing of certain business assets and reductions in the amount of executive pay that could qualify as a tax deduction. The federal statutory tax rate reduction was effective January 1, 2018. The Company has a fiscal year end, which subjects us to transitional tax rate rules. Dueended July 31, 2021, to the tax rate reduction being effective beginning after December 31, 2017, for thefiscal year ended July 28, 2018, we applied a blended U.S. statutory rate of 26.96%30, 2022, primarily due to the reversal of stock-based compensation expenses and the absence of the prior year net operating loss carryback provisions of the CARES Act that were not in effect for the current year.
Our effective tax rate reduction. Additionally, we remeasured our net deferred tax assets, which resulted in an increase inand provision for income tax expense of $6.7 million.

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On December 22, 2017,taxes increased from the Securities and Exchange Commission issued Staff Accounting Bulletin No. 118, Income Tax Accounting Implications of the Tax Act, or SAB 118, which provides guidance on accounting for the Tax Act’s impact and allows registrantsfiscal year ended August 1, 2020, to record provisional amounts during a measurement period not to extend beyond one year of the enactment date. During the fiscal year ended July 28, 2018, we recorded an amount of $6.7 million31, 2021, primarily due to the remeasurementnet operating loss carryback provisions of our net deferredthe CARES Act and excess tax assets forbenefits from stock-based compensation, partially offset by the reductionchange in valuation allowance and certain nondeductible expenses.
As of July 30, 2022, we continue to consider all undistributed earnings of foreign subsidiaries indefinitely reinvested outside the U.S. statutory tax rate. Even if, however, all or a portion of these funds were to be repatriated to the U.S., we would not expect to accrue and pay U.S. or foreign taxes on the repatriation.
WeAs of July 30, 2022, we had a federal net operating loss carryforwardcarryforwards of $0.3$165.3 million for the year ended which will be carried forward indefinitely. As of July 29, 2017. These losses were fully utilized30, 2022 and July 31, 2021, we had federal research and development tax credit carryforwards of $38.7 million and $30.1 million respectively. The research and development tax credits will expire beginning in the year ended 2036 if not utilized.
As of July 28, 2018. We30, 2022, and July 31, 2021, we had state net operating loss carryforwards of $0.2 $256.0 million and $0.5$142.0 million, asrespectively. The state net operating loss carryforwards will expire, if not utilized, beginning in 2025. As of July 28, 2018,30, 2022, and July 29, 2017, respectively. If not utilized, these losses will begin to expire in 2033. As of July 28, 2018,31, 2021, we had California research and development tax credit carryforwards of $1.5$21.4 million and $17.0 million, respectively, which are not subject to expiration. Utilization of the net operating loss carryforwards, tax credits and other tax attributes may be subject to various limitations due to the ownership change limitations provided by Internal Revenue Code (IRC) Section 382 and similar state provisions. The annual limitation may result in the expiration of net operating losses and credits before their utilization and our ability to offset future income with our tax attributes.


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Uncertain Tax Positions
A reconciliation of our unrecognized tax benefits is as follows:
(in thousands)July 30, 2022July 31, 2021August 1, 2020
Balance at the beginning of the year$23,625 $16,693 $10,995 
Lapse of statute of limitations(2,191)(1,909)(939)
Increase related to prior period tax positions309 495 1,074 
Decrease related to prior period tax positions(12)— — 
Increase related to current year tax positions4,375 8,346 5,563 
Balance at the end of the year$26,106 $23,625 $16,693 
(in thousands) July 28, 2018 July 29, 2017 July 30, 2016
Balance at the beginning of the year $1,052
 $846
 $481
Increase related to prior period tax positions 2,334
 
 
Decrease related to prior period tax positions (241) (36) 
Increase related to current year tax positions 2,358
 242
 365
Balance at the end of the year $5,503
 $1,052
 $846
The amount of unrecognized tax benefits relating to our tax positions is subject to change based on future events including, but not limited to, the settlements of ongoing audits and/or the expiration of applicable statutes of limitations. Although the outcomes and timing of such events are highly uncertain, we anticipate that the balance of the liability for unrecognized tax benefits and related deferred tax assets will decrease by $0.4$0.5 million during the next twelve12 months due to lapses of applicable statutes of limitation. Our liability for uncertain tax positions as of July 28, 2018,30, 2022, includes $4.7$1.8 million related to amounts that would impact our current and future tax expense.
We recognize interest related to uncertain tax positions in our provision for income taxes. We fileThe Company files income tax returns in the U.S. federal and various state and local incomejurisdictions and in the UK. As of July 30, 2022, the fiscal year 2016 through 2020 tax returns including the state of California.We are subject to U.S.potential examination in one or more jurisdictions.
We regularly assess whether it is more likely than not that we will realize our deferred tax assets in each taxing jurisdiction in which we operate. We consider many factors when assessing the likelihood of future realization, including our recent cumulative loss, earnings expectations in earlier future years, unsettled economic disruption of the COVID-19 pandemic, and other relevant factors. We continue to record a full valuation allowance on our US and state net deferred tax assets due to cumulative historical losses. The valuation allowance primarily relates to federal and state or local incomedeferred tax examinations for all prior years.assets, including unrealized credit carryforwards and net operating losses. The valuation allowance increased by $48.9 million in the year ended July 30, 2022, and by $34.5 million in the year ended July 31, 2021.
A reconciliation of our valuation allowance is as follows:

(in thousands)July 30, 2022July 31, 2021
Beginning of year valuation allowance$77,604 $43,153 
Valuation allowance charged / (credited) to expense54,383 40,995 
Valuation allowance charged / (credited) to other accounts(5,524)(6,544)
End of year valuation allowance$126,463 $77,604 
11.Earnings (Loss) Per Share Attributable to Common Stockholders
12.Loss Per Share Attributable to Common Stockholders
Basic and diluted net income (loss)loss per share attributable to common stockholders is presented in conformity with the two-class method required for participating securities. We consider convertible preferred stock and early exercised share options to be participating securities. In connection with the IPO, we established two classes of authorized common stock:securities: Class A common stock and Class B common stock. As a result, all then-outstanding shares of common stock were converted into shares of Class B common stock upon effectiveness of the IPO. The rights of the holders of Class A and Class B common stock are identical, except with respect to voting, conversion, and transfer rights. Each share of Class A common stock is entitled to one vote per share and each share of Class B common stock is entitled to ten votes per share. Each share of Class B common stock is convertible at any time at the option of the stockholder into one share of Class A common stock.
Undistributed earnings allocated to participating securities are subtracted fromBasic net income (loss) in determining net income (loss) attributable to common stockholders. Basic earningsloss per share or EPS, attributable to common stockholders is computed by dividing the net income (loss)loss attributable to common stockholders by the weighted-average number of common shares outstanding during the period. All participating securities are excluded from basic weighted-average common shares outstanding.
For the calculation of diluted earningsloss per share, EPS, net income (loss)loss attributable to common stockholders for basic EPSloss per share is adjusted by the effect of dilutive securities. Diluted net income (loss)loss per share attributable to common stockholders is computed by dividing the net income (loss)loss attributable to common stockholders by the weighted-average number of common shares outstanding, including all potentially dilutive common shares. In periods of loss, there are no potentially dilutive common shares to add to the weighted-average number of common shares outstanding. The undistributed earningslosses are allocated based on the contractual participation rights of the Class A and Class B common shares as if the earningslosses for the year have been distributed. As the liquidation and dividend rights are identical, the undistributed earnings areloss is allocated on a proportionate basis. The computation
In January 2022, the Company's Board of the diluted net income (loss) perDirectors authorized a share repurchase program to repurchase up to $150.0 million of our outstanding Class A common stock, assumeswith no expiration date (the “2022 Repurchase Program”). The actual timing, number, and value of shares repurchased in the conversionfuture will be determined by the Company in its discretion and will depend on a number of Class B common stock, while diluted net income (loss) per sharefactors, including market conditions, applicable legal requirements, our capital needs, and whether there is a better alternative use of Class B common stock does not assume the conversion of Class A common stock as Class A common stock is not convertible into Class B common stock.

capital.
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65





Repurchases during any given fiscal period under the 2022 Repurchase Program will reduce the number of weighted-average common shares outstanding for the period.
A reconciliation of the numerator and denominator used in the calculation of the basic and diluted EPSloss per share attributable to Class A and Class B common stockholders is as follows (in thousands except share and per share amounts):follows:
  July 28, 2018 July 29, 2017 July 30, 2016
(in thousands except share and per share amounts) Class A Class B Class B Class B
Numerator:        
Net income (loss) $7,650
 $37,250
 $(594) $33,181
Less: noncumulative dividends to preferred stockholders (131) (637) 
 (2,533)
Less: undistributed earnings to participating securities (1,464) (7,127) 
 (22,437)
Net income (loss) attributable to common stockholders - basic 6,055
 29,486
 (594) 8,211
Less: change in fair value of preferred stock warrant liability (net of tax) (10,685) (10,685) 
 
Add: adjustments to undistributed earnings to participating securities 2,429
 2,015
 
 1,285
Reallocation of undistributed earnings as a result of conversion of Class B to Class A shares 29,486
 
 
 
Reallocation of undistributed earnings to Class B shares 
 2,122
 
 
Net income (loss) attributable to common stockholders - diluted $27,285
 $22,938
 $(594) $9,496
Denominator:        
Weighted-average shares of common stock - basic 12,940,593
 63,007,166
 24,973,931
 22,729,890
Conversion of Class B to Class A common shares outstanding 63,007,166
 
 
 
Effect of dilutive stock options and restricted stock units 5,021,692
 5,011,712
 
 5,152,954
Effect of potentially dilutive preferred stock warrants 318,967
 318,967
 
 
Weighted-average shares of common stock - diluted 81,288,418
 68,337,845
 24,973,931
 27,882,844
Earnings (loss) per share attributable to common stockholders:        
Basic $0.47
 $0.47
 $(0.02) $0.36
Diluted $0.34
 $0.34
 $(0.02) $0.34
(in thousands except share and per share amounts)July 30, 2022July 31, 2021August 1, 2020
Numerator:
Net loss attributable to Class A and Class B common stockholders$(207,121)$(8,876)$(67,117)
Denominator:
Weighted-average shares of common stock basic
108,762,589 105,975,403 102,383,282 
Effect of dilutive stock options and restricted stock units— — — 
Weighted-average shares of common stock diluted
108,762.589 105,975.403 102,383.282 
Loss per share attributable to Class A and Class B common stockholders:
Basic$(1.90)$(0.08)$(0.66)
Diluted$(1.90)$(0.08)$(0.66)
The following common stock equivalents were excluded from the computation of diluted earnings (loss)loss per share for the periods presented because including them would have been antidilutive:
July 30, 2022July 31, 2021August 1, 2020
Restricted stock units that settle into Class A common stock19,217,622 10,264,925 7,965,447 
Stock options to purchase Class A common stock3,629,617 2,361,055 2,924,512 
Stock options to purchase Class B common stock1,073,947 1,289,427 3,540,414 
Total23,921,186 13,915,407 14,430,373 
13.Restructuring
  July 28, 2018 July 29, 2017 July 30, 2016
Convertible preferred stock 
 59,511,055
 59,511,055
Preferred stock warrants 
 1,066,225
 1,066,225
Restricted stock units 2,276,994
 
 
Stock options to purchase Class A common stock 1,271,152
 
 
Stock options to purchase Class B common stock 3,689,369
 5,675,447
 105,993
Total 7,237,515
 66,252,727
 60,683,273
In light of our recent business momentum and an uncertain macroeconomic environment, we announced a restructuring plan on June 9, 2022, that will reduce our future fixed and variable operating costs and allow us to centralize key capabilities, strengthen decision-making to drive efficiencies, and ensure we are allocating resources to our most critical priorities. This restructuring plan reduced our workforce by approximately 15% of salaried positions and represented approximately 4% of our roles in total.


The components of the restructuring charges are as follows:
12.Subsequent EventsFor the Fiscal Year Ended
(in thousands)July 30, 2022
Severance and employee-related benefits(1)
$10,869 
Asset impairments(2)
6,154 
Other(3)
719 
Total restructuring$17,742 
On August 16, 2018 we signed a letter of intent (LOI) with a third-party logistics contractor(1) Recognized in selling, general, and administrative expenses.
(2)Asset impairment charges relate to certain operating lease assets and operate a fulfillment centerleasehold improvements on our corporate offices. These charges were recognized within selling, general, and administrative expenses. For more information on asset impairments, please see “Leases” in Leicester, England. The LOI commits the Company to a two year contract for logistics services at the Leicester fulfillment center that could be terminated after 18 months, with six months' notice. Under the termsNote 4 of the LOI, nonperformance byNotes to the Company could resultConsolidated Financial Statements included in an estimated termination paymentthis Annual Report.
(3)Recognized in cost of between $5.0 million and $10.0 million.


goods sold.
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The following table provides the components of and changes in the Company’s restructuring and related charges, included in accrued liabilities on the consolidated balance sheets:
(in thousands)Severance and Employee Related Benefits
Balance at July 31, 2021$— 
Charges incurred9,758 
Cash payments(9,468)
Balance at July 30, 2022$290 
Item 9. Changes in and Disagreements With Accountants on Accounting and Financial Disclosure.
None.
Item 9A. Controls and Procedures.
Evaluation of Disclosure Controls and Procedures
Our management, with the participation of our Chief Executive Officer and Chief Financial Officer, has evaluated the effectiveness of our disclosure controls and procedures (as defined in Rules 13a-15(e) and 15d-15(e) under the Securities Exchange Act of 1934, as amended)amended (the “Exchange Act”)), as of the end of the period covered by this Annual Report.
Based on the evaluation of our disclosure controls and procedures as of July 28, 2018,30, 2022, our Chief Executive Officer and Chief Financial Officer concluded that as a result of the material weakness in our internal control, our disclosure controls and procedures were not effective as of July 28, 2018.30, 2022.
Management’s Report on Internal Control Over Financial Reporting
This Annual Report does not include a report of management’s assessment regardingManagement, including our Chief Executive Officer and Chief Financial Officer, is responsible for establishing and maintaining adequate internal control over financial reporting or an attestation report of our registered public accounting firm due to a transition period established by SEC rules for newly public companies.
Material Weaknessas defined in Internal Control Over Financial Reporting
As of July 28, 2018, we have a material weakness in ourRules 13a-15(f) and 15d-15(f) under the Exchange Act. Our internal control over financial reporting relatingis a process designed to provide reasonable assurance regarding the accounting and proprietary systems used inreliability of our financial reporting process not havingand the proper level of controls. Specifically, our systems lacked controls over access, program change management and computer operations that are needed to ensure access to financial data is adequately restricted to appropriate personnel.
A material weakness, as defined in the standards established by the Sarbanes-Oxley Act of 2002, (the “Sarbanes-Oxley Act”), is a deficiency, or a combination of deficiencies, in internal control over financial reporting such that there is a reasonable possibility that a material misstatement of our annual or interim financial statements will not be prevented or detected on a timely basis.
Management’s Plan to Remediate the Material Weakness
As a result of this material weakness, we have initiated and will continue to implement remediation measures including, but not limited to, engaging external consultants to conduct a review of processes that involve financial data within our accounting and proprietary systems. This review includes identification of potential risks, documentation of processes and recommendations for improvement. We are still in the process of completing the remediation of the previously identified material weakness.
The initiatives we are implementing to remediate the material weakness are subject to continued management review supported by confirmation and testing, as well as audit committee oversight. We will continue to implement measures to remedy our internal control deficiencies in order to meet the deadline imposed by Section 404 of the Sarbanes-Oxley Act. However, we cannot be certain that the measures we have taken or may take in the future will ensure that we will establish and maintain adequate controls over our financial processes and reporting in the future.
Notwithstanding the material weakness, our management has concluded that the financial statements included elsewhere in this Annual Report present fairly, in all material respects, our financial position, results of operations and cash flows in conformity with GAAP.
If we fail to fully remediate the material weakness or fail to maintain effective internal controls in the future, it could result in a material misstatementpreparation of our financial statements that would not be prevented or detected on a timely basis, which could cause investors to lose confidencefor external purposes in accordance with U.S. GAAP.
Under the supervision and with the participation of our financial information or causemanagement, including our stock price to decline. Our independent registered public accounting firm has not assessedChief Executive Officer and Chief Financial Officer, we have conducted an evaluation of the effectiveness of our internal control over financial reporting based on criteria established in Internal Control - Integrated Framework(2013) issued by the Committee of Sponsoring Organizations of the Treadway Commission (COSO). Based on evaluation under these criteria, management determined that our internal control over financial reporting was effective as of July 30, 2022.
Deloitte & Touche LLP, our independent registered public accounting firm, has audited the effectiveness of our internal control over financial reporting and, as part of the audit, has issued a report on the effectiveness of our internal control over financial reporting as of July 30, 2022, which may increaseis included in Part II, “Item 8. Financial Statements and Supplementary Data” of this Annual Report on Form 10-K.

Changes in Internal Control over Financial Reporting
During the risk that weaknesses or deficienciesquarter ended October 30, 2021, we enhanced our procure-to-pay processes, which included the implementation of a new inventory management system. As part of these changes, we modified certain existing internal controls and implemented new internal controls over financial reporting. There were no other changes during the fiscal year ended July 30, 2022, in our internal control over financial reporting go undetected.
Changes in Internal Control
Other than the changes intended to remediate the material weakness noted above, there were no changes in our internal control over financial reporting during the fiscal quarter ended July 28, 2018, that have materially affected, or are reasonably likely to materially affect, our internal control over financial reporting.
Inherent Limitations on Effectiveness of Controls and Procedures
In designing and evaluatingAn effective internal control system, no matter how well designed, has inherent limitations, including the disclosurepossibility of human error or overriding of controls, and procedures andtherefore can provide only reasonable assurance with respect to reliable financial reporting. Because of its inherent limitations, our internal control over financial reporting management recognizes that anymay not prevent or detect all misstatements, including the possibility of human error, the circumvention or overriding of controls, and procedures, no matter how well designed and operated,or fraud. Effective internal controls can provide only reasonable assurance with respect to the preparation and fair presentation of achieving the desired control objectives. In addition, the design of disclosure controls and procedures and internal control over financial reporting must reflect the fact that there are resource constraints and that management is required to apply judgment in evaluating the benefits of possible controls and procedures relative to their costs.statements.


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Item 9B. Other Information.
None.



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PART III
Item 10. Directors, Executive Officers and Corporate Governance.
Information required by this item regarding directors and director nominees, executive officers, the boardBoard of directorsDirectors and its committees, certain corporate governance matters, and compliance with Section 16(a) of the Exchange Act is incorporated by reference to the information set forth under the captions “Proposal 1: Election of Directors,” “Executive Officers,” and “Delinquent Section 16(a) Reports” in the definitive proxy statement for our 20182022 Annual Meeting of Stockholders or the 2018(the “2022 Proxy Statement.Statement”).
We have adopted a written code of business conduct and ethics or the (“Code of Conduct,Conduct”) that applies to all of our employees, officers and directors, including our principal executive officer, principal financial officer and principal accounting officer. The Code of Conduct is available on our corporate website at https://investors.stitchfix.com/investors.stitchfix.com under “Documents” under the section entitled “Governance.” If we make any substantive amendments to our Code of Conduct or grant any of our directors or executive officers any waiver, including any implicit waiver, from a provision of our Code of Conduct, we will disclose the nature of the amendment or waiver on our website or in a Current Report on Form 8-K.
Item 11. Executive Compensation.
Information required by this item regarding executive compensation is incorporated by reference to the information set forth under the captions “Executive Compensation” and “Director Compensation” in our 20182022 Proxy Statement.
Item 12. Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters.
Information required by this item regarding security ownership of certain beneficial owners and management and securities authorized for issuance under our equity compensation plans is incorporated by reference to the information set forth under the captions “Security Ownership of Certain Beneficial Owners and Management” and “Executive Compensation—Equity Compensation Plan Information” in our 20182022 Proxy Statement.
Item 13. Certain Relationships and Related Transactions, and Director Independence.
Information required by this item regarding certain relationships and related transactions and director independence is incorporated by reference to the information set forth under the captions “Transactions with Related Persons and Indemnification” and “Proposal 1: Election of Directors—Independence of the Board” in our 20182022 Proxy Statement.
Item 14. Principal Accounting Fees and Services.
Information required by this item regarding principal accounting fees and services is incorporated by reference to the information set forth under the caption “Proposal 3: Ratification of Selection of Independent Registered Public Accounting Firm” in our 20182022 Proxy Statement.




68


PART IV
Item 15. Exhibits, Financial Statement Schedules.
(a) The following documents are filed as part of this Annual Report:
(1) The financial statements are filed as part of this Annual Report under "Item“Item 8. Financial Statements and Supplementary Data."
(2) The financial statement schedules are omitted because they are either not applicable or the information required is presented in the financial statements and notes thereto under "Item“Item 8. Financial Statements and Supplementary Data."
(3) The exhibits listed in the following Exhibit Index are filed, furnished, or incorporated by reference as part of this Annual Report.



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69









Exhibit Index
Incorporation by Reference
Exhibit
Number
DescriptionFormFile No.ExhibitFiling DateFiled or Furnished Herewith
3.1*8-K001-382913.111/21/2017
3.2*8-K001-382913.211/21/2017
4.1*S-1/A333-2210144.111/6/2017
4.2*S-8333-2216504.611/17/2017
4.3*10-K001-382914.39/25/2020
10.1*S-1333-22101410.110/19/2017
10.2*+S-1333-22101410.210/19/2017
10.3*+S-1333-22101410.310/19/2017
10.4*+10-K001-3829110.410/3/2018
10.5*+S-1/A333-22101410.511/6/2017
10.6*+S-1/A333-22101410.611/6/2017
10.7*+S-8333-23432399.48/14/2020
10.8*+S-8333-23432399.210/25/2019
10.9*+S-8333-23432399.310/25/2019
10.10*+S-1333-22101410.710/19/2017
10.11*+10-Q001-3829110.13/9/2021
10.12*+S-1333-22101410.810/19/2017
10.13*+S-1333-22101410.1110/19/2017
10.14*+S-1333-22101410.1610/19/2017
10.15*+10-Q001-3829110.23/9/2021
10.16*+10-Q001-3829110.412/10/2019
10.17+10-K001-3829110.189/27/2021
10.18*+10-Q001-3829110.112/8/2020
10.19+X
70


    Incorporation by Reference  
Exhibit
Number
 Description Form File No. Exhibit Filing Date Filed or Furnished Herewith
3.1  8-K 001-38291 3.1 11/21/2017  
3.2  8-K 001-38291 3.2 11/21/2017  
4.1  S-1/A 333-221014 4.1 11/6/2017  
4.2  S-8 333-221650 4.6 11/17/2017  
10.1  S-1 333-221014 10.1 10/19/2017  
10.2+  S-1 333-221014 10.2 10/19/2017  
10.3+  S-1 333-221014 10.3 10/19/2017  
10.4+          X
10.5+  S-1/A 333-221014 10.5 11/6/2017  
10.6+  S-1/A 333-221014 10.6 11/6/2017  
10.7+  S-1 333-221014 10.7 10/19/2017  
10.8+  S-1 333-221014 10.8 10/19/2017  
10.9+  S-1 333-221014 10.9 10/19/2017  
10.10+  S-1 333-221014 10.10 10/19/2017  
10.11+  S-1 333-221014 10.11 10/19/2017  
10.12+  S-1 333-221014 10.13 10/19/2017  
10.13+  S-1 333-221014 10.16 10/19/2017  
10.14+          X
10.15  S-1/A 333-221014 10.12 11/6/2017  
10.16  10-Q 001-38291 10.1 3/13/2018  
10.17  10-Q 001-38291 10.2 3/13/2018  
10.20*S-1/A333-22101410.1211/6/2017
10.21*10-Q001-3829110.13/13/2018
10.22*10-Q001-3829110.23/13/2018
10.23*8-K001-3829110.12/2/2018
10.24*10-Q001-3829110.26/8/2018
10.25*10-Q001-3829110.16/8/2021
10.26X
21.1X
23.1X
31.1X
31.2X
32.1†X
101.INSInline XBRL Instance Document (the instance document does not appear in the Interactive Data File because its XBRL tags are embedded within the Inline XBRL document).X
101.SCHInline XBRL Taxonomy Extension Schema DocumentX
101.CALInline XBRL Taxonomy Extension Calculation Linkbase DocumentX
101.DEFInline XBRL Taxonomy Extension Definition Linkbase DocumentX
101.LABInline XBRL Taxonomy Extension Label Linkbase DocumentX
101.PREInline XBRL Taxonomy Extension Presentation Linkbase DocumentX
104Cover Page Interactive Data File (the cover page interactive data file does not appear in the Interactive Data File because its XBRL tags are embedded within the Inline XBRL document).


10.18  8-K 001-38291 10.1 2/2/2018  
10.19  10-Q 001-38291 10.2 6/8/2018  
10.20#  S-1 333-221014 10.14 10/19/2017  
10.21#  10-Q 001-38291 10.4 6/8/2018  
10.22#  10-Q 001-38291 10.3 6/8/2018  
21.1          X
23.1          X
31.1          X
31.2          X
32.1†          X
101.INS XBRL Instance Document         X
101.SCH XBRL Taxonomy Extension Schema Document         X
101.CAL XBRL Taxonomy Extension Calculation Linkbase Document         X
101.DEF XBRL Taxonomy Extension Definition Linkbase Document         X
101.LAB XBRL Taxonomy Extension Label Linkbase Document         X
101.PRE XBRL Taxonomy Extension Presentation Linkbase Document         X



+ Indicates management contract or compensatory plan.
# Confidential treatment
71


* Document has been granted for portions of this exhibit. These portions have been omitted frompreviously filed with the registration statementSecurities and submitted separately to the SEC.Exchange Commission and is incorporated herein by reference herein.
† The certification attached as Exhibit 32.1 accompanying this Annual Report on Form 10-K is not deemed filed with the Securities and Exchange Commission and is not to be incorporated by reference into any filing of Stitch Fix, Inc. under the Securities Act of 1933, as amended, or the Securities Exchange Act of 1934, as amended, whether made before or after the date of this Annual Report on Form 10-K, irrespective of any general incorporation language contained in such filing.


Item 16. Form 10-K Summary.
None.




72


SIGNATURES
Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, as amended, the registrant has duly caused this Annual Report to be signed on its behalf by the undersigned, thereunto duly authorized.
Stitch Fix, Inc.
Date:September 21, 2022By:/s/ Dan Jedda
Date: October 3, 2018By:/s/ Paul YeeDan Jedda
Paul Yee
Chief Financial Officer
(Principal Financial andOfficer)
By:/s/ Sarah Barkema
Sarah Barkema
Chief Accounting Officer
(Principal Accounting Officer)




73


POWEROFATTORNEY
KNOW ALL PERSONS BY THESE PRESENTS, that each person whose signature appears below constitutes and appoints Katrina Lake, Paul YeeElizabeth Spaulding, Dan Jedda, Sarah Barkema, and Scott Darling, and each of them, as his or her true and lawful attorneys-in-fact and agents, with full power of substitution for him or her, and in his or her name in any and all capacities, to sign any and all amendments to this Annual Report on Form 10-K, and to file the same, with exhibits thereto and other documents in connection therewith, with the U.S. Securities and Exchange Commission, granting unto said attorneys-in-fact and agents, and each of them, full power and authority to do and perform each and every act and thing requisite and necessary to be done therewith, as fully to all intents and purposes as he or she might or could do in person, hereby ratifying and confirming all that said attorneys-in-fact and agents, and either of them, his or her substitute or substitutes, may lawfully do or cause to be done by virtue hereof.
Pursuant to the requirements of the Securities Exchange Act of 1934, as amended, this report has been signed below by the following persons on behalf of the registrant and in the capacities and on the dates indicated.
NameTitleDate
          /s/ Elizabeth SpauldingChief Executive Officer and DirectorSeptember 21, 2022
               Elizabeth Spaulding
(Principal Executive Officer)
Name          /s/ Dan JeddaTitleDate
          /s/ Katrina LakeFounder, Chief Executive Officer and DirectorOctober 3, 2018
               Katrina Lake
(Principal Executive Officer)
          /s/ Paul YeeChief Financial OfficerOctober 3, 2018September 21, 2022
               Paul Yee               Dan Jedda
(Principal Financial andOfficer)
         /s/ Sarah BarkemaChief Accounting Officer)September 21, 2022
              Sarah Barkema
(Principal Accounting Officer)
          /s/ Steven AndersonDirectorOctober 3, 2018September 21, 2022
               Steven Anderson
          /s/ J. William GurleyDirectorOctober 3, 2018September 21, 2022
               J. William Gurley
          /s/ Marka HansenKatrina LakeFounder and DirectorOctober 3, 2018September 21, 2022
               Marka Hansen               Katrina Lake
          /s/ Kirsten LynchDirectorOctober 3, 2018
               Kirsten Lynch
          /s/ Sharon McCollamDirectorOctober 3, 2018September 21, 2022
               Sharon McCollam
          /s/ Neal MohanDirectorSeptember 21, 2022
               Neal Mohan
          /s/ Michael SmithDirectorSeptember 21, 2022
               Michael Smith
          /s/ Mikkel SvaneDirectorSeptember 21, 2022
               Mikkel Svane
          /s/ Elizabeth WilliamsDirectorSeptember 21, 2022
               Elizabeth Williams




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