UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 10-Q
(Mark One)
QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
For the quarterly period ended July 1,December 30, 2023
or
TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
For the transition period from             to             .
Commission File Number: 001-36743
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Apple Inc.
(Exact name of Registrant as specified in its charter)
California94-2404110
(State or other jurisdiction
of incorporation or organization)
(I.R.S. Employer Identification No.)
One Apple Park Way
Cupertino, California95014
(Address of principal executive offices)(Zip Code)
(408) 996-1010
(Registrant’s telephone number, including area code)
Securities registered pursuant to Section 12(b) of the Act:
Title of each classTrading symbol(s)Name of each exchange on which registered
Common Stock, $0.00001 par value per shareAAPLThe Nasdaq Stock Market LLC
1.375% Notes due 2024The Nasdaq Stock Market LLC
0.000% Notes due 2025The Nasdaq Stock Market LLC
0.875% Notes due 2025The Nasdaq Stock Market LLC
1.625% Notes due 2026The Nasdaq Stock Market LLC
2.000% Notes due 2027The Nasdaq Stock Market LLC
1.375% Notes due 2029The Nasdaq Stock Market LLC
3.050% Notes due 2029The Nasdaq Stock Market LLC
0.500% Notes due 2031The Nasdaq Stock Market LLC
3.600% Notes due 2042The Nasdaq Stock Market LLC
Indicate by check mark whether the Registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the Registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.
Yes       No  

Indicate by check mark whether the Registrant has submitted electronically every Interactive Data File required to be submitted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the Registrant was required to submit such files).
Yes       No  
Indicate by check mark whether the Registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, a smaller reporting company, or an emerging growth company. See the definitions of “large accelerated filer,” “accelerated filer,” “smaller reporting company,” and “emerging growth company” in Rule 12b-2 of the Exchange Act.
Large accelerated filerAccelerated filer
Non-accelerated filerSmaller reporting company
Emerging growth company
If an emerging growth company, indicate by check mark if the Registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act.
Indicate by check mark whether the Registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).
Yes       No  
15,634,232,00015,441,881,000 shares of common stock were issued and outstanding as of July 21, 2023January 19, 2024.



Apple Inc.

Form 10-Q
For the Fiscal Quarter Ended July 1,December 30, 2023
TABLE OF CONTENTS

Page



PART I — FINANCIAL INFORMATION
Item 1.    Financial Statements
Apple Inc.
CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS (Unaudited)
(In millions, except number of shares, which are reflected in thousands, and per shareper-share amounts)

Three Months EndedNine Months Ended
July 1,
2023
June 25,
2022
July 1,
2023
June 25,
2022
Three Months Ended
Three Months Ended
Three Months Ended
December 30,
2023
December 30,
2023
December 30,
2023
Net sales:
Net sales:
Net sales:Net sales:
Products Products$60,584 $63,355 $230,901 $245,241 
Products
Products
Services Services21,213 19,604 62,886 58,941 
Services
Services
Total net sales
Total net sales
Total net salesTotal net sales81,797 82,959 293,787 304,182 
Cost of sales:Cost of sales:
Cost of sales:
Cost of sales:
Products
Products
Products Products39,136 41,485 146,696 155,084 
Services Services6,248 5,589 18,370 16,411 
Services
Services
Total cost of salesTotal cost of sales45,384 47,074 165,066 171,495 
Total cost of sales
Total cost of sales
Gross margin
Gross margin
Gross marginGross margin36,413 35,885 128,721 132,687 
Operating expenses:Operating expenses:
Operating expenses:
Operating expenses:
Research and development
Research and development
Research and developmentResearch and development7,442 6,797 22,608 19,490 
Selling, general and administrativeSelling, general and administrative5,973 6,012 18,781 18,654 
Selling, general and administrative
Selling, general and administrative
Total operating expenses
Total operating expenses
Total operating expensesTotal operating expenses13,415 12,809 41,389 38,144 
Operating incomeOperating income22,998 23,076 87,332 94,543 
Operating income
Operating income
Other income/(expense), net
Other income/(expense), net
Other income/(expense), netOther income/(expense), net(265)(10)(594)(97)
Income before provision for income taxesIncome before provision for income taxes22,733 23,066 86,738 94,446 
Income before provision for income taxes
Income before provision for income taxes
Provision for income taxesProvision for income taxes2,852 3,624 12,699 15,364 
Provision for income taxes
Provision for income taxes
Net income
Net income
Net incomeNet income$19,881 $19,442 $74,039 $79,082 
Earnings per share:Earnings per share:
Earnings per share:
Earnings per share:
BasicBasic$1.27 $1.20 $4.69 $4.86 
Basic
Basic
Diluted
Diluted
DilutedDiluted$1.26 $1.20 $4.67 $4.82 
Shares used in computing earnings per share:Shares used in computing earnings per share:
Shares used in computing earnings per share:
Shares used in computing earnings per share:
Basic
Basic
BasicBasic15,697,614 16,162,945 15,792,497 16,277,824 
DilutedDiluted15,775,021 16,262,203 15,859,263 16,394,937 
Diluted
Diluted
See accompanying Notes to Condensed Consolidated Financial Statements.
Apple Inc. | Q3 2023Q1 2024 Form 10-Q | 1


Apple Inc.
CONDENSED CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME (Unaudited)
(In millions)

Three Months EndedNine Months Ended
July 1,
2023
June 25,
2022
July 1,
2023
June 25,
2022
Three Months Ended
Three Months Ended
Three Months Ended
December 30,
2023
December 30,
2023
December 30,
2023
Net income
Net income
Net incomeNet income$19,881 $19,442 $74,039 $79,082 
Other comprehensive income/(loss):Other comprehensive income/(loss):
Other comprehensive income/(loss):
Other comprehensive income/(loss):
Change in foreign currency translation, net of tax
Change in foreign currency translation, net of tax
Change in foreign currency translation, net of taxChange in foreign currency translation, net of tax(385)(721)(494)(1,102)
Change in unrealized gains/losses on derivative instruments, net of tax:Change in unrealized gains/losses on derivative instruments, net of tax:
Change in unrealized gains/losses on derivative instruments, net of tax:
Change in unrealized gains/losses on derivative instruments, net of tax:
Change in fair value of derivative instruments
Change in fair value of derivative instruments
Change in fair value of derivative instrumentsChange in fair value of derivative instruments509 852 (492)1,548 
Adjustment for net (gains)/losses realized and included in net incomeAdjustment for net (gains)/losses realized and included in net income103 121 (1,854)(87)
Adjustment for net (gains)/losses realized and included in net income
Adjustment for net (gains)/losses realized and included in net income
Total change in unrealized gains/losses on derivative instruments
Total change in unrealized gains/losses on derivative instruments
Total change in unrealized gains/losses on derivative instrumentsTotal change in unrealized gains/losses on derivative instruments612 973 (2,346)1,461 
Change in unrealized gains/losses on marketable debt securities, net of tax:Change in unrealized gains/losses on marketable debt securities, net of tax:
Change in unrealized gains/losses on marketable debt securities, net of tax:
Change in unrealized gains/losses on marketable debt securities, net of tax:
Change in fair value of marketable debt securities
Change in fair value of marketable debt securities
Change in fair value of marketable debt securitiesChange in fair value of marketable debt securities(340)(3,150)1,963 (9,959)
Adjustment for net (gains)/losses realized and included in net incomeAdjustment for net (gains)/losses realized and included in net income58 95 185 140 
Adjustment for net (gains)/losses realized and included in net income
Adjustment for net (gains)/losses realized and included in net income
Total change in unrealized gains/losses on marketable debt securities
Total change in unrealized gains/losses on marketable debt securities
Total change in unrealized gains/losses on marketable debt securitiesTotal change in unrealized gains/losses on marketable debt securities(282)(3,055)2,148 (9,819)
Total other comprehensive income/(loss)Total other comprehensive income/(loss)(55)(2,803)(692)(9,460)
Total other comprehensive income/(loss)
Total other comprehensive income/(loss)
Total comprehensive incomeTotal comprehensive income$19,826 $16,639 $73,347 $69,622 
Total comprehensive income
Total comprehensive income
See accompanying Notes to Condensed Consolidated Financial Statements.
Apple Inc. | Q3 2023Q1 2024 Form 10-Q | 2


Apple Inc.
CONDENSED CONSOLIDATED BALANCE SHEETS (Unaudited)
(In millions, except number of shares, which are reflected in thousands, and par value)

July 1,
2023
September 24,
2022
December 30,
2023
December 30,
2023
September 30,
2023
ASSETS:ASSETS:ASSETS:
Current assets:Current assets:
Cash and cash equivalentsCash and cash equivalents$28,408 $23,646 
Cash and cash equivalents
Cash and cash equivalents
Marketable securitiesMarketable securities34,074 24,658 
Accounts receivable, netAccounts receivable, net19,549 28,184 
Vendor non-trade receivables
InventoriesInventories7,351 4,946 
Vendor non-trade receivables19,637 32,748 
Other current assetsOther current assets13,640 21,223 
Total current assetsTotal current assets122,659 135,405 
Non-current assets:Non-current assets:
Non-current assets:
Non-current assets:
Marketable securities
Marketable securities
Marketable securitiesMarketable securities104,061 120,805 
Property, plant and equipment, netProperty, plant and equipment, net43,550 42,117 
Other non-current assetsOther non-current assets64,768 54,428 
Total non-current assetsTotal non-current assets212,379 217,350 
Total assetsTotal assets$335,038 $352,755 
LIABILITIES AND SHAREHOLDERS’ EQUITY:
LIABILITIES AND SHAREHOLDERS’ EQUITY:
LIABILITIES AND SHAREHOLDERS’ EQUITY:
Current liabilities:Current liabilities:
Accounts payable
Accounts payable
Accounts payableAccounts payable$46,699 $64,115 
Other current liabilitiesOther current liabilities58,897 60,845 
Deferred revenueDeferred revenue8,158 7,912 
Commercial paperCommercial paper3,993 9,982 
Term debtTerm debt7,216 11,128 
Total current liabilitiesTotal current liabilities124,963 153,982 
Non-current liabilities:Non-current liabilities:
Non-current liabilities:
Non-current liabilities:
Term debt
Term debt
Term debtTerm debt98,071 98,959 
Other non-current liabilitiesOther non-current liabilities51,730 49,142 
Total non-current liabilitiesTotal non-current liabilities149,801 148,101 
Total liabilitiesTotal liabilities274,764 302,083 
Commitments and contingenciesCommitments and contingencies
Commitments and contingencies
Commitments and contingencies
Shareholders’ equity:Shareholders’ equity:
Common stock and additional paid-in capital, $0.00001 par value: 50,400,000 shares authorized; 15,647,868 and 15,943,425 shares issued and outstanding, respectively70,667 64,849 
Shareholders’ equity:
Shareholders’ equity:
Common stock and additional paid-in capital, $0.00001 par value: 50,400,000 shares authorized; 15,460,223 and 15,550,061 shares issued and outstanding, respectively
Common stock and additional paid-in capital, $0.00001 par value: 50,400,000 shares authorized; 15,460,223 and 15,550,061 shares issued and outstanding, respectively
Common stock and additional paid-in capital, $0.00001 par value: 50,400,000 shares authorized; 15,460,223 and 15,550,061 shares issued and outstanding, respectively
Retained earnings/(Accumulated deficit)Retained earnings/(Accumulated deficit)1,408 (3,068)
Accumulated other comprehensive income/(loss)(11,801)(11,109)
Accumulated other comprehensive loss
Total shareholders’ equityTotal shareholders’ equity60,274 50,672 
Total liabilities and shareholders’ equityTotal liabilities and shareholders’ equity$335,038 $352,755 
See accompanying Notes to Condensed Consolidated Financial Statements.
Apple Inc. | Q3 2023Q1 2024 Form 10-Q | 3


Apple Inc.
CONDENSED CONSOLIDATED STATEMENTS OF SHAREHOLDERS’ EQUITY (Unaudited)
(In millions, except per shareper-share amounts)

Three Months EndedNine Months Ended
July 1,
2023
June 25,
2022
July 1,
2023
June 25,
2022
Three Months Ended
Three Months Ended
Three Months Ended
December 30,
2023
December 30,
2023
December 30,
2023
Total shareholders’ equity, beginning balances
Total shareholders’ equity, beginning balances
Total shareholders’ equity, beginning balancesTotal shareholders’ equity, beginning balances$62,158 $67,399 $50,672 $63,090 
Common stock and additional paid-in capital:Common stock and additional paid-in capital:
Common stock and additional paid-in capital:
Common stock and additional paid-in capital:
Beginning balancesBeginning balances69,568 61,181 64,849 57,365 
Common stock issued— — 690 593 
Beginning balances
Beginning balances
Common stock withheld related to net share settlement of equity awards
Common stock withheld related to net share settlement of equity awards
Common stock withheld related to net share settlement of equity awardsCommon stock withheld related to net share settlement of equity awards(1,595)(1,371)(3,310)(2,783)
Share-based compensationShare-based compensation2,694 2,305 8,438 6,940 
Share-based compensation
Share-based compensation
Ending balances
Ending balances
Ending balancesEnding balances70,667 62,115 70,667 62,115 
Retained earnings/(Accumulated deficit):Retained earnings/(Accumulated deficit):
Retained earnings/(Accumulated deficit):
Retained earnings/(Accumulated deficit):
Beginning balances
Beginning balances
Beginning balancesBeginning balances4,336 12,712 (3,068)5,562 
Net incomeNet income19,881 19,442 74,039 79,082 
Net income
Net income
Dividends and dividend equivalents declared
Dividends and dividend equivalents declared
Dividends and dividend equivalents declaredDividends and dividend equivalents declared(3,811)(3,760)(11,207)(11,058)
Common stock withheld related to net share settlement of equity awardsCommon stock withheld related to net share settlement of equity awards(858)(1,403)(1,988)(3,323)
Common stock withheld related to net share settlement of equity awards
Common stock withheld related to net share settlement of equity awards
Common stock repurchasedCommon stock repurchased(18,140)(21,702)(56,368)(64,974)
Common stock repurchased
Common stock repurchased
Ending balances
Ending balances
Ending balancesEnding balances1,408 5,289 1,408 5,289 
Accumulated other comprehensive income/(loss):Accumulated other comprehensive income/(loss):
Accumulated other comprehensive income/(loss):
Accumulated other comprehensive income/(loss):
Beginning balances
Beginning balances
Beginning balancesBeginning balances(11,746)(6,494)(11,109)163 
Other comprehensive income/(loss)Other comprehensive income/(loss)(55)(2,803)(692)(9,460)
Other comprehensive income/(loss)
Other comprehensive income/(loss)
Ending balances
Ending balances
Ending balancesEnding balances(11,801)(9,297)(11,801)(9,297)
Total shareholders’ equity, ending balancesTotal shareholders’ equity, ending balances$60,274 $58,107 $60,274 $58,107 
Total shareholders’ equity, ending balances
Total shareholders’ equity, ending balances
Dividends and dividend equivalents declared per share or RSUDividends and dividend equivalents declared per share or RSU$0.24 $0.23 $0.70 $0.67 
Dividends and dividend equivalents declared per share or RSU
Dividends and dividend equivalents declared per share or RSU
See accompanying Notes to Condensed Consolidated Financial Statements.
Apple Inc. | Q3 2023Q1 2024 Form 10-Q | 4


Apple Inc.
CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS (Unaudited)
(In millions)

Nine Months Ended
July 1,
2023
June 25,
2022
Three Months EndedThree Months Ended
December 30,
2023
December 30,
2023
December 31,
2022
Cash, cash equivalents and restricted cash, beginning balancesCash, cash equivalents and restricted cash, beginning balances$24,977 $35,929 
Operating activities:Operating activities:
Operating activities:
Operating activities:
Net income
Net income
Net incomeNet income74,039 79,082 
Adjustments to reconcile net income to cash generated by operating activities:Adjustments to reconcile net income to cash generated by operating activities:
Depreciation and amortization
Depreciation and amortization
Depreciation and amortizationDepreciation and amortization8,866 8,239 
Share-based compensation expenseShare-based compensation expense8,208 6,760 
OtherOther(1,651)2,695 
Other
Other
Changes in operating assets and liabilities:Changes in operating assets and liabilities:
Accounts receivable, netAccounts receivable, net7,609 4,561 
Accounts receivable, net
Accounts receivable, net
Vendor non-trade receivables
InventoriesInventories(2,570)1,049 
Vendor non-trade receivables13,111 4,789 
Other current and non-current assetsOther current and non-current assets(4,863)(3,289)
Accounts payableAccounts payable(16,790)(6,108)
Other current and non-current liabilitiesOther current and non-current liabilities2,986 246 
Cash generated by operating activitiesCash generated by operating activities88,945 98,024 
Investing activities:Investing activities:
Investing activities:
Investing activities:
Purchases of marketable securities
Purchases of marketable securities
Purchases of marketable securitiesPurchases of marketable securities(20,956)(70,178)
Proceeds from maturities of marketable securitiesProceeds from maturities of marketable securities27,857 24,203 
Proceeds from sales of marketable securitiesProceeds from sales of marketable securities3,959 33,609 
Payments for acquisition of property, plant and equipmentPayments for acquisition of property, plant and equipment(8,796)(7,419)
OtherOther(753)(1,352)
Other
Other
Cash generated by/(used in) investing activitiesCash generated by/(used in) investing activities1,311 (21,137)
Financing activities:Financing activities:
Financing activities:
Financing activities:
Payments for taxes related to net share settlement of equity awards
Payments for taxes related to net share settlement of equity awards
Payments for taxes related to net share settlement of equity awardsPayments for taxes related to net share settlement of equity awards(5,119)(5,915)
Payments for dividends and dividend equivalentsPayments for dividends and dividend equivalents(11,267)(11,138)
Repurchases of common stockRepurchases of common stock(56,547)(64,974)
Proceeds from issuance of term debt, net5,228 — 
Repayments of term debtRepayments of term debt(11,151)(6,750)
Proceeds from/(Repayments of) commercial paper, net(5,971)4,970 
Repayments of term debt
Repayments of term debt
Repayments of commercial paper, net
OtherOther(508)(148)
Cash used in financing activitiesCash used in financing activities(85,335)(83,955)
Increase/(Decrease) in cash, cash equivalents and restricted cashIncrease/(Decrease) in cash, cash equivalents and restricted cash4,921 (7,068)
Increase/(Decrease) in cash, cash equivalents and restricted cash
Increase/(Decrease) in cash, cash equivalents and restricted cash
Cash, cash equivalents and restricted cash, ending balancesCash, cash equivalents and restricted cash, ending balances$29,898 $28,861 
Supplemental cash flow disclosure:Supplemental cash flow disclosure:
Supplemental cash flow disclosure:
Supplemental cash flow disclosure:
Cash paid for income taxes, netCash paid for income taxes, net$7,020 $12,251 
Cash paid for interest$2,590 $1,910 
Cash paid for income taxes, net
Cash paid for income taxes, net
See accompanying Notes to Condensed Consolidated Financial Statements.
Apple Inc. | Q3 2023Q1 2024 Form 10-Q | 5


Apple Inc.
Notes to Condensed Consolidated Financial Statements (Unaudited)
Note 1 – Summary of Significant Accounting Policies
Basis of Presentation and Preparation
The condensed consolidated financial statements include the accounts of Apple Inc. and its wholly owned subsidiaries (collectively “Apple” or the “Company”). Intercompany accounts and transactions have been eliminated. In the opinion of the Company’s management, the condensed consolidated financial statements reflect all adjustments, which are normal and recurring in nature, necessary for fair financial statement presentation. The preparation of these condensed consolidated financial statements and accompanying notes in conformity with U.S. generally accepted accounting principles (“GAAP”) requires management to make estimates and assumptions that affect the amounts reported. Actual results could differ materially from thoseuse of management estimates. Certain prior period amounts in the condensed consolidated financial statements and accompanying notes have been reclassified to conform to the current period’s presentation. These condensed consolidated financial statements and accompanying notes should be read in conjunction with the Company’s annual consolidated financial statements and accompanying notes included in its Annual Report on Form 10-K for the fiscal year ended September 24, 2022.30, 2023 (the “2023 Form 10-K”).
The Company’s fiscal year is the 52- or 53-week period that ends on the last Saturday of September. An additional week is included in the first fiscal quarter every five or six years to realign the Company’s fiscal quarters with calendar quarters, which occurred in the first fiscal quarter of 2023. The Company’s fiscal years 2024 and 2023 span 52 and 2022 span 53 and 52 weeks, respectively. Unless otherwise stated, references to particular years, quarters, months and periods refer to the Company’s fiscal years ended in September and the associated quarters, months and periods of those fiscal years.
Earnings Per Share
The following table shows the computation of basic and diluted earnings per share for the three- and nine-month periods ended July 1, 2023 and June 25, 2022 (net income in millions and shares in thousands):
Three Months EndedNine Months Ended
July 1,
2023
June 25,
2022
July 1,
2023
June 25,
2022
Numerator:
Net income$19,881 $19,442 $74,039 $79,082 
Denominator:
Weighted-average basic shares outstanding15,697,614 16,162,945 15,792,497 16,277,824 
Effect of dilutive securities77,407 99,258 66,766 117,113 
Weighted-average diluted shares15,775,021 16,262,203 15,859,263 16,394,937 
Basic earnings per share$1.27 $1.20 $4.69 $4.86 
Diluted earnings per share$1.26 $1.20 $4.67 $4.82 
Approximately 32 million restricted stock units (“RSUs”) were excluded from the computation of diluted earnings per share for the nine months ended July 1, 2023 because their effect would have been antidilutive.
Apple Inc. | Q3 2023 Form 10-Q | 6


Note 2 – Revenue
Net sales disaggregated by significant products and services for the three- and nine-month periodsthree months ended July 1,December 30, 2023 and June 25,December 31, 2022 were as follows (in millions):
Three Months EndedNine Months Ended
July 1,
2023
June 25,
2022
July 1,
2023
June 25,
2022
Three Months Ended
Three Months Ended
Three Months Ended
December 30,
2023
December 30,
2023
December 30,
2023
iPhone®
iPhone®
iPhone®
iPhone®
$39,669 $40,665 $156,778 $162,863 
Mac®
Mac®
6,840 7,382 21,743 28,669 
Mac®
Mac®
iPad®
iPad®
iPad®
iPad®
5,791 7,224 21,857 22,118 
Wearables, Home and AccessoriesWearables, Home and Accessories8,284 8,084 30,523 31,591 
Wearables, Home and Accessories
Wearables, Home and Accessories
Services
Services
ServicesServices21,213 19,604 62,886 58,941 
Total net salesTotal net sales$81,797 $82,959 $293,787 $304,182 
Total net sales
Total net sales
Total net sales include $3.3$3.5 billion of revenue recognized in the three months ended July 1, 2023 that was included in deferred revenue as of April 1, 2023, $3.1 billion of revenue recognized in the three months ended June 25, 2022 that was included in deferred revenue as of March 26, 2022, $7.0 billion of revenue recognized in the nine months ended July 1,December 30, 2023 that was included in deferred revenue as of September 24, 2022,30, 2023 and $6.3$3.4 billion of revenue recognized in the ninethree months ended June 25,December 31, 2022 that was included in deferred revenue as of September 25, 2021.24, 2022.
The Company’s proportion of net sales by disaggregated revenue source was generally consistent for each reportable segment in Note 10, “Segment Information and Geographic Data” for the three- and nine-month periodsthree months ended July 1,December 30, 2023 and June 25,December 31, 2022, except in Greater China, where iPhone revenue represented a moderately higher proportion of net sales.
As of July 1,December 30, 2023 and September 24, 2022,30, 2023, the Company had total deferred revenue of $12.2$12.5 billion and $12.4$12.1 billion, respectively. As of July 1,December 30, 2023, the Company expects 67%66% of total deferred revenue to be realized in less than a year, 26% within one-to-two years, 6%7% within two-to-three years and 1% in greater than three years.
Apple Inc. | Q1 2024 Form 10-Q | 6


Note 3 – Earnings Per Share
The following table shows the computation of basic and diluted earnings per share for the three months ended December 30, 2023 and December 31, 2022 (net income in millions and shares in thousands):
Three Months Ended
December 30,
2023
December 31,
2022
Numerator:
Net income$33,916 $29,998 
Denominator:
Weighted-average basic shares outstanding15,509,763 15,892,723 
Effect of dilutive share-based awards66,878 62,995 
Weighted-average diluted shares15,576,641 15,955,718 
Basic earnings per share$2.19 $1.89 
Diluted earnings per share$2.18 $1.88 
Approximately 89 million restricted stock units (“RSUs”) were excluded from the computation of diluted earnings per share for the three months ended December 31, 2022 because their effect would have been antidilutive.
Note 34 – Financial Instruments
Cash, Cash Equivalents and Marketable Securities
The following tables show the Company’s cash, cash equivalents and marketable securities by significant investment category as of July 1,December 30, 2023 and September 24, 202230, 2023 (in millions):
July 1, 2023
Adjusted
Cost
Unrealized
Gains
Unrealized
Losses
Fair
Value
Cash and
Cash
Equivalents
Current
Marketable
Securities
Non-Current
Marketable
Securities
December 30, 2023December 30, 2023
Adjusted
Cost
Adjusted
Cost
Unrealized
Gains
Unrealized
Losses
Fair
Value
Cash and
Cash
Equivalents
Current
Marketable
Securities
Non-Current
Marketable
Securities
CashCash$25,337 $— $— $25,337 $25,337 $— $— 
Level 1 (1):
Level 1:
Money market funds
Money market funds
Money market fundsMoney market funds1,108 — — 1,108 1,108 — — 
Mutual fundsMutual funds366 15 (19)362 — 362 — 
SubtotalSubtotal1,474 15 (19)1,470 1,108 362 — 
Level 2 (2):
Level 2 (1):
U.S. Treasury securities
U.S. Treasury securities
U.S. Treasury securitiesU.S. Treasury securities22,274 — (1,354)20,920 — 8,076 12,844 
U.S. agency securitiesU.S. agency securities5,709 — (594)5,115 272 4,840 
Non-U.S. government securitiesNon-U.S. government securities17,588 19 (927)16,680 — 11,262 5,418 
Certificates of deposit and time depositsCertificates of deposit and time deposits2,315 — — 2,315 1,960 355 — 
Commercial paperCommercial paper364 — — 364 — 364 — 
Corporate debt securitiesCorporate debt securities79,621 22 (6,079)73,564 — 13,005 60,559 
Municipal securitiesMunicipal securities713 — (23)690 — 213 477 
Mortgage- and asset-backed securitiesMortgage- and asset-backed securities22,383 (2,299)20,088 — 165 19,923 
SubtotalSubtotal150,967 45 (11,276)139,736 1,963 33,712 104,061 
Total (3)
$177,778 $60 $(11,295)$166,543 $28,408 $34,074 $104,061 
Total (2)
Apple Inc. | Q3 2023Q1 2024 Form 10-Q | 7


September 24, 2022
Adjusted
Cost
Unrealized
Gains
Unrealized
Losses
Fair
Value
Cash and
Cash
Equivalents
Current
Marketable
Securities
Non-Current
Marketable
Securities
September 30, 2023September 30, 2023
Adjusted
Cost
Adjusted
Cost
Unrealized
Gains
Unrealized
Losses
Fair
Value
Cash and
Cash
Equivalents
Current
Marketable
Securities
Non-Current
Marketable
Securities
CashCash$18,546 $— $— $18,546 $18,546 $— $— 
Level 1 (1):
Level 1:
Money market fundsMoney market funds2,929 — — 2,929 2,929 — — 
Mutual funds274 — (47)227 — 227 — 
Money market funds
Money market funds
Mutual funds and equity securities
SubtotalSubtotal3,203 — (47)3,156 2,929 227 — 
Level 2 (2):
Level 2 (1):
U.S. Treasury securities
U.S. Treasury securities
U.S. Treasury securitiesU.S. Treasury securities25,134 — (1,725)23,409 338 5,091 17,980 
U.S. agency securitiesU.S. agency securities5,823 — (655)5,168 — 240 4,928 
Non-U.S. government securitiesNon-U.S. government securities16,948 (1,201)15,749 — 8,806 6,943 
Certificates of deposit and time depositsCertificates of deposit and time deposits2,067 — — 2,067 1,805 262 — 
Commercial paperCommercial paper718 — — 718 28 690 — 
Corporate debt securitiesCorporate debt securities87,148 (7,707)79,450 — 9,023 70,427 
Municipal securitiesMunicipal securities921 — (35)886 — 266 620 
Mortgage- and asset-backed securitiesMortgage- and asset-backed securities22,553 — (2,593)19,960 — 53 19,907 
SubtotalSubtotal161,312 11 (13,916)147,407 2,171 24,431 120,805 
Total (3)
$183,061 $11 $(13,963)$169,109 $23,646 $24,658 $120,805 
Total (2)
(1)The valuation techniques used to measure the fair values of the Company’s Level 1 fair value estimates2 financial instruments, which generally have counterparties with high credit ratings, are based on quoted market prices in active markets for identical assets or liabilities.
(2)Level 2 fair value estimates are based on observablemodel-driven valuations using significant inputs other than quoted prices in active markets for identical assets and liabilities, quoted prices for identicalderived from or similar assets or liabilities in inactive markets, or other inputs that are observable or can be corroborated by observable market data for substantially the full term of the assets or liabilities.data.
(3)(2)As of July 1,December 30, 2023 and September 24, 2022,30, 2023, total marketable securities included $14.1$13.9 billion and $12.7$13.8 billion, respectively, that were restricted from general use, related to the State Aid Decision (referEuropean Commission decision finding that Ireland granted state aid to Note 5, “Income Taxes”)the Company, and other agreements.
The following table shows the fair value of the Company’s non-current marketable debt securities, by contractual maturity, as of July 1,December 30, 2023 (in millions):
Due after 1 year through 5 years$76,26772,994 
Due after 5 years through 10 years11,1489,368 
Due after 10 years16,64617,113 
Total fair value$104,06199,475 
Derivative Instruments and Hedging
The Company may use derivative instruments to partially offset its business exposure to foreign exchange and interest rate risk. However, the Company may choose not to hedge certain exposures for a variety of reasons, including accounting considerations or the prohibitive economic cost of hedging particular exposures. There can be no assurance the hedges will offset more than a portion of the financial impact resulting from movements in foreign exchange or interest rates.
Foreign Exchange Rate Risk
To protect gross margins from fluctuations in foreign currency exchange rates, the Company may enter into forward contracts, option contractsuse forwards, options or other instruments, and may designate these instruments as cash flow hedges. The Company generally hedges portions of its forecasted foreign currency exposure associated with revenue and inventory purchases, typically for up to 12 months.
To protect the Company’s foreign currency–denominated term debt or marketable securities from fluctuations in foreign currency exchange rates, the Company may enter into forward contracts,use forwards, cross-currency swaps or other instruments. The Company designates these instruments as either cash flow or fair value hedges. As of July 1,December 30, 2023, the maximum length of time over which the Company is hedging its exposure to the variability in future cash flows for term debt–related foreign currency transactions is 19 years.
Apple Inc. | Q3 2023 Form 10-Q | 8


The Company may also enter intouse derivative instruments that are not designated as accounting hedges to protect gross margins from certain fluctuations in foreign currency exchange rates, as well as to offset a portion of the foreign currency exchange gains and losses generated by the remeasurement of certain assets and liabilities denominated in non-functional currencies.
Apple Inc. | Q1 2024 Form 10-Q | 8


Interest Rate Risk
To protect the Company’s term debt or marketable securities from fluctuations in interest rates, the Company may enter intouse interest rate swaps, options or other instruments. The Company designates these instruments as either cash flow or fair value hedges.
The notional amounts of the Company’s outstanding derivative instruments as of July 1,December 30, 2023 and September 24, 202230, 2023 were as follows (in millions):
July 1,
2023
September 24,
2022
Derivative instruments designated as accounting hedges:
Foreign exchange contracts$45,425 $102,670 
Interest rate contracts$19,375 $20,125 
Derivative instruments not designated as accounting hedges:
Foreign exchange contracts$90,977 $185,381 
The gross fair values of the Company’s derivative assets and liabilities as of September 24, 2022 were as follows (in millions):
September 24, 2022
Fair Value of
Derivatives Designated
as Accounting Hedges
Fair Value of
Derivatives Not Designated
as Accounting Hedges
Total
Fair Value
Derivative assets (1):
Foreign exchange contracts$4,317 $2,819 $7,136 
Derivative liabilities (2):
Foreign exchange contracts$2,205 $2,547 $4,752 
Interest rate contracts$1,367 $— $1,367 
(1)Derivative assets are measured using Level 2 fair value inputs and are included in other current assets and other non-current assets in the Condensed Consolidated Balance Sheet.
(2)Derivative liabilities are measured using Level 2 fair value inputs and are included in other current liabilities and other non-current liabilities in the Condensed Consolidated Balance Sheet.
The derivative assets above represent the Company’s gross credit exposure if all counterparties failed to perform. To mitigate credit risk, the Company generally enters into collateral security arrangements that provide for collateral to be received or posted when the net fair values of certain derivatives fluctuate from contractually established thresholds. To further limit credit risk, the Company generally enters into master netting arrangements with the respective counterparties to the Company’s derivative contracts, under which the Company is allowed to settle transactions with a single net amount payable by one party to the other. As of September 24, 2022, the potential effects of these rights of set-off associated with the Company’s derivative contracts, including the effects of collateral, would be a reduction to both derivative assets and derivative liabilities of $7.8 billion, resulting in a net derivative asset of $412 million.
December 30,
2023
September 30,
2023
Derivative instruments designated as accounting hedges:
Foreign exchange contracts$66,735 $74,730 
Interest rate contracts$19,375 $19,375 
Derivative instruments not designated as accounting hedges:
Foreign exchange contracts$102,108 $104,777 
The carrying amounts of the Company’s hedged items in fair value hedges as of July 1,December 30, 2023 and September 24, 202230, 2023 were as follows (in millions):
July 1,
2023
September 24,
2022
Hedged assets/(liabilities):
Current and non-current marketable securities$14,863 $13,378 
Current and non-current term debt$(17,986)$(18,739)
Apple Inc. | Q3 2023 Form 10-Q | 9


December 30,
2023
September 30,
2023
Hedged assets/(liabilities):
Current and non-current marketable securities$15,102 $14,433 
Current and non-current term debt$(18,661)$(18,247)
Accounts Receivable
Trade Receivables
The Company has considerable trade receivables outstanding with itsCompany’s third-party cellular network carriers, wholesalers, retailers, resellers, small and mid-sized businesses and education, enterprise and government customers. The Company generally does not require collateral from its customers; however, the Company will require collateral or third-party credit support in certain instances to limit credit risk. In addition, when possible, the Company attempts to limit credit risk on trade receivables with credit insurance for certain customers or by requiring third-party financing, loans or leases to support credit exposure. These credit-financing arrangements are directly between the third-party financing company and the end customer. As such, the Company generally does not assume any recourse or credit risk sharing related to any of these arrangements.
As ofSeptember 24, 2022, the Company had one customer that represented 10% or more of total trade receivables, which accounted for 10%. The Company’s cellular network carriers accounted for 44%34% and 41% of total trade receivables as of December 30, 2023 and September 24, 2022.30, 2023, respectively. The Company requires third-party credit support or collateral from certain customers to limit credit risk.
Vendor Non-Trade Receivables
The Company has non-trade receivables from certain of its manufacturing vendors resulting from the sale of components to these vendors who manufacture subassemblies or assemble final products for the Company. The Company purchases these components directly from suppliers. The Company does not reflect the sale of these components in products net sales. Rather, the Company recognizes any gain on these sales as a reduction of products cost of sales when the related final products are sold by the Company. As of July 1,December 30, 2023, the Company had two vendors that individually represented 10% or more of total vendor non-trade receivables, which accounted for 54%50% and 14%20%. As of September 24, 2022,30, 2023, the Company had two vendors that individually represented 10% or more of total vendor non-trade receivables, which accounted for 54%48% and 13%23%.
Note 45 – Condensed Consolidated Financial Statement Details
The following tables showtable shows the Company’s condensed consolidated financial statement details as of July 1,December 30, 2023 and September 24, 202230, 2023 (in millions):
Inventories
July 1,
2023
September 24,
2022
Components$3,788 $1,637 
Finished goods3,563 3,309 
Total inventories$7,351 $4,946 
Property, Plant and Equipment, Net
July 1,
2023
September 24,
2022
Gross property, plant and equipment$114,337 $114,457 
Accumulated depreciation and amortization(70,787)(72,340)
Total property, plant and equipment, net$43,550 $42,117 
Other Income/(Expense), Net
The following table shows the detail of other income/(expense), net for the three- and nine-month periods ended July 1, 2023 and June 25, 2022 (in millions):
Three Months EndedNine Months Ended
July 1,
2023
June 25,
2022
July 1,
2023
June 25,
2022
Interest and dividend income$980 $722 $2,766 $2,072 
Interest expense(998)(719)(2,931)(2,104)
Other expense, net(247)(13)(429)(65)
Total other income/(expense), net$(265)$(10)$(594)$(97)
December 30,
2023
September 30,
2023
Gross property, plant and equipment$116,176 $114,599 
Accumulated depreciation(72,510)(70,884)
Total property, plant and equipment, net$43,666 $43,715 
Apple Inc. | Q3 2023Q1 2024 Form 10-Q | 109


Note 5 – Income Taxes
European Commission State Aid Decision
On August 30, 2016, the European Commission announced its decision that Ireland granted state aid to the Company by providing tax opinions in 1991 and 2007 concerning the tax allocation of profits of the Irish branches of two subsidiaries of the Company (the “State Aid Decision”). The State Aid Decision ordered Ireland to calculate and recover additional taxes from the Company for the period June 2003 through December 2014. Irish legislative changes, effective as of January 2015, eliminated the application of the tax opinions from that date forward. The Company and Ireland appealed the State Aid Decision to the General Court of the Court of Justice of the European Union (the “General Court”). On July 15, 2020, the General Court annulled the State Aid Decision. On September 25, 2020, the European Commission appealed the General Court’s decision to the European Court of Justice (the “ECJ”) and a hearing was held on May 23, 2023. A decision from the ECJ is expected in calendar year 2024. The Company believes it would be eligible to claim a U.S. foreign tax credit for a portion of any incremental Irish corporate income taxes potentially due related to the State Aid Decision.
Note 6 – Debt
Commercial Paper
The Company issues unsecured short-term promissory notes (“Commercial Paper”) pursuant to a commercial paper program. The Company uses net proceeds from the commercial paper program for general corporate purposes, including dividends and share repurchases. As of July 1,December 30, 2023 and September 24, 2022,30, 2023, the Company had $4.0$2.0 billion and $10.0$6.0 billion of Commercial Papercommercial paper outstanding, respectively. The following table provides a summary of cash flows associated with the issuance and maturities of Commercial Papercommercial paper for the ninethree months ended July 1,December 30, 2023 and June 25,December 31, 2022 (in millions):
Nine Months Ended
July 1,
2023
June 25,
2022
Maturities 90 days or less:
Proceeds from/(Repayments of) commercial paper, net$(3,326)$4,383 
Maturities greater than 90 days:
Proceeds from commercial paper— 5,731 
Repayments of commercial paper(2,645)(5,144)
Proceeds from/(Repayments of) commercial paper, net(2,645)587 
Total proceeds from/(repayments of) commercial paper, net$(5,971)$4,970 
Three Months Ended
December 30,
2023
December 31,
2022
Maturities 90 days or less:
Repayments of commercial paper, net$(3,984)$(5,569)
Maturities greater than 90 days:
Repayments of commercial paper— (2,645)
Total repayments of commercial paper, net$(3,984)$(8,214)
Term Debt
As of July 1,December 30, 2023 and September 24, 2022,30, 2023, the Company had outstanding fixed-rate notes with varying maturities for an aggregate carrying amount of $105.3$106.0 billion and $110.1$105.1 billion, respectively (collectively the “Notes”). As of July 1,December 30, 2023 and September 24, 2022,30, 2023, the fair value of the Company’s Notes, based on Level 2 inputs, was $95.396.7 billion and $98.8$90.8 billion, respectively.
Note 7 – Shareholders’ Equity
Share Repurchase Program
During the ninethree months ended July 1,December 30, 2023, the Company repurchased 365118 million shares of its common stock for $56.1 billion, excluding excise tax due under the Inflation Reduction Act of 2022.$20.5 billion. The Company’s share repurchase programs doprogram does not obligate the Company to acquire a minimum amount of shares. Under the programs,program, shares may be repurchased in privately negotiated or open market transactions, including under plans complying with Rule 10b5-1 under the Securities Exchange Act of 1934, as amended.amended (the “Exchange Act”).
Apple Inc. | Q3 2023 Form 10-Q | 11


Note 8 – Benefit PlansShare-Based Compensation
Restricted Stock Units
A summary of the Company’s RSU activity and related information for the ninethree months ended July 1,December 30, 2023 is as follows:
Number of
RSUs
(in thousands)
Weighted-Average
Grant Date Fair
Value Per RSU
Aggregate
Fair Value
(in millions)
Balance as of September 24, 2022201,501 $109.48 
Number of
RSUs
(in thousands)
Number of
RSUs
(in thousands)
Weighted-Average
Grant Date Fair
Value Per RSU
Aggregate
Fair Value
(in millions)
Balance as of September 30, 2023
RSUs granted
RSUs granted
RSUs grantedRSUs granted86,896 $150.23 
RSUs vestedRSUs vested(96,681)$95.97 
RSUs vested
RSUs vested
RSUs canceledRSUs canceled(7,000)$126.48 
Balance as of July 1, 2023184,716 $135.08 $35,829 
RSUs canceled
RSUs canceled
Balance as of December 30, 2023
Balance as of December 30, 2023
Balance as of December 30, 2023
The fair value as of the respective vesting dates of RSUs was $7.0$7.7 billion and $14.9$6.8 billion for the three-three months ended December 30, 2023 and nine-month periods ended July 1, 2023, respectively, and was $7.8 billion and $17.3 billion for the three- and nine-month periods ended June 25,December 31, 2022, respectively.
Apple Inc. | Q1 2024 Form 10-Q | 10


Share-Based Compensation
The following table shows share-based compensation expense and the related income tax benefit included in the Condensed Consolidated Statements of Operations for the three- and nine-month periodsthree months ended July 1,December 30, 2023 and June 25,December 31, 2022 (in millions):
Three Months EndedNine Months Ended
July 1,
2023
June 25,
2022
July 1,
2023
June 25,
2022
Three Months Ended
Three Months Ended
Three Months Ended
December 30,
2023
December 30,
2023
December 30,
2023
Share-based compensation expense
Share-based compensation expense
Share-based compensation expenseShare-based compensation expense$2,617 $2,243 $8,208 $6,760 
Income tax benefit related to share-based compensation expenseIncome tax benefit related to share-based compensation expense$(993)$(1,231)$(2,791)$(3,416)
Income tax benefit related to share-based compensation expense
Income tax benefit related to share-based compensation expense
As of July 1,December 30, 2023, the total unrecognized compensation cost related to outstanding RSUs and stock options was $20.9$27.4 billion, which the Company expects to recognize over a weighted-average period of 2.72.9 years.
Note 9 – Commitments and Contingencies
Unconditional Purchase Obligations
The Company has entered into certain off–balance sheet commitments that require the future purchase of goods or services (“unconditional purchase obligations”). The Company’s unconditional purchase obligations primarily consist of supplier arrangements, licensed intellectual property and content, and distribution rights. Future payments under noncancelable unconditional purchase obligations with a remaining term in excess of one year as of July 1, 2023, are as follows (in millions):
2023 (remaining three months)$1,260 
20243,417 
20251,990 
20263,079 
20271,013 
Thereafter8,198 
Total$18,957 
Contingencies
The Company is subject to various legal proceedings and claims that have arisen in the ordinary course of business and that have not been fully resolved. The outcome of litigation is inherently uncertain. In the opinion of management, there was not at least a reasonable possibility the Company may have incurred a material loss, or a material loss greater than a recorded accrual, concerning loss contingencies for asserted legal and other claims.
Apple Inc. | Q3 2023 Form 10-Q | 12


Note 10 – Segment Information and Geographic Data
The following table shows information by reportable segment for the three- and nine-month periodsthree months ended July 1,December 30, 2023 and June 25,December 31, 2022 (in millions):
Three Months EndedNine Months Ended
July 1,
2023
June 25,
2022
July 1,
2023
June 25,
2022
Three Months Ended
Three Months Ended
Three Months Ended
December 30,
2023
December 30,
2023
December 30,
2023
Americas:
Americas:
Americas:Americas:
Net salesNet sales$35,383 $37,472 $122,445 $129,850 
Net sales
Net sales
Operating income
Operating income
Operating incomeOperating income$13,117 $13,914 $44,908 $48,778 
Europe:Europe:
Europe:
Europe:
Net salesNet sales$20,205 $19,287 $71,831 $72,323 
Net sales
Net sales
Operating income
Operating income
Operating incomeOperating income$7,995 $7,124 $27,380 $27,174 
Greater China:Greater China:
Greater China:
Greater China:
Net salesNet sales$15,758 $14,604 $57,475 $58,730 
Net sales
Net sales
Operating income
Operating income
Operating incomeOperating income$6,207 $5,760 $24,175 $25,055 
Japan:Japan:
Japan:
Japan:
Net salesNet sales$4,821 $5,446 $18,752 $20,277 
Net sales
Net sales
Operating income
Operating income
Operating incomeOperating income$2,443 $2,418 $9,073 $9,263 
Rest of Asia Pacific:Rest of Asia Pacific:
Rest of Asia Pacific:
Rest of Asia Pacific:
Net sales
Net sales
Net salesNet sales$5,630 $6,150 $23,284 $23,002 
Operating incomeOperating income$2,328 $2,367 $9,447 $9,185 
Operating income
Operating income
Apple Inc. | Q1 2024 Form 10-Q | 11


A reconciliation of the Company’s segment operating income to the Condensed Consolidated Statements of Operations for the three- and nine-month periodsthree months ended July 1,December 30, 2023 and June 25,December 31, 2022 is as follows (in millions):
Three Months EndedNine Months Ended
July 1,
2023
June 25,
2022
July 1,
2023
June 25,
2022
Three Months Ended
Three Months Ended
Three Months Ended
December 30,
2023
December 30,
2023
December 30,
2023
Segment operating income
Segment operating income
Segment operating incomeSegment operating income$32,090 $31,583 $114,983 $119,455 
Research and development expenseResearch and development expense(7,442)(6,797)(22,608)(19,490)
Research and development expense
Research and development expense
Other corporate expenses, net
Other corporate expenses, net
Other corporate expenses, netOther corporate expenses, net(1,650)(1,710)(5,043)(5,422)
Total operating incomeTotal operating income$22,998 $23,076 $87,332 $94,543 
Total operating income
Total operating income
Apple Inc. | Q3 2023Q1 2024 Form 10-Q | 1312


Item 2.    Management’s Discussion and Analysis of Financial Condition and Results of Operations
This sectionItem and other partssections of this Quarterly Report on Form 10-Q (“Form 10-Q”) contain forward-looking statements, within the meaning of the Private Securities Litigation Reform Act of 1995, that involve risks and uncertainties. Forward-looking statements provide current expectations of future events based on certain assumptions and include any statement that does not directly relate to any historical or current fact. For example, statements in this Form 10-Q regarding the potential future impact of macroeconomic conditions on the Company’s business and results of operations are forward-looking statements. Forward-looking statements can also be identified by words such as “future,” “anticipates,” “believes,” “estimates,” “expects,” “intends,” “plans,” “predicts,” “will,” “would,” “could,” “can,” “may,” and similar terms. Forward-looking statements are not guarantees of future performance and the Company’s actual results may differ significantly from the results discussed in the forward-looking statements. Factors that might cause such differences include, but are not limited to, those discussed in Part I, Item 1A of the Company’s Annual Report on2023 Form 10-K for the fiscal year ended September 24, 2022 (the “2022 Form 10-K”) under the heading “Risk Factors.” The Company assumes no obligation to revise or update any forward-looking statements for any reason, except as required by law.
Unless otherwise stated, all information presented herein is based on the Company’s fiscal calendar, and references to particular years, quarters, months or periods refer to the Company’s fiscal years ended in September and the associated quarters, months and periods of those fiscal years. Each of the terms the “Company” and “Apple” as used herein refers collectively to Apple Inc. and its wholly owned subsidiaries, unless otherwise stated.
The following discussion should be read in conjunction with the 20222023 Form 10-K filed with the U.S. Securities and Exchange Commission (the “SEC”) and the condensed consolidated financial statements and accompanying notes included in Part I, Item 1 of this Form 10-Q.
Available Information
The Company periodically provides certain information for investors on its corporate website, www.apple.com, and its investor relations website, investor.apple.com. This includes press releases and other information about financial performance, information on environmental, social and governance matters, and details related to the Company’s annual meeting of shareholders. The information contained on the websites referenced in this Form 10-Q is not incorporated by reference into this filing. Further, the Company’s references to website URLs are intended to be inactive textual references only.
Business Seasonality and Product Introductions
The Company has historically experienced higher net sales in its first quarter compared to other quarters in its fiscal year due in part to seasonal holiday demand. Additionally, new product and service introductions can significantly impact net sales, cost of sales and operating expenses. The timing of product introductions can also impact the Company’s net sales to its indirect distribution channels as these channels are filled with new inventory following a product launch, and channel inventory of an older product often declines as the launch of a newer product approaches. Net sales can also be affected when consumers and distributors anticipate a product introduction.
Fiscal Period
The Company’s fiscal year is the 52- or 53-week period that ends on the last Saturday of September. An additional week is included in the first fiscal quarter every five or six years to realign the Company’s fiscal quarters with calendar quarters, which occurred in the first quarter of 2023. The Company’s fiscal years 2024 and 2023 span 52 and 2022 span 53 and 52 weeks, respectively.
Quarterly Highlights
Weakness in foreign currencies relativeThe Company’s first quarter of 2024 included 13 weeks, compared to 14 weeks during the U.S. dollar had an unfavorable impact on thefirst quarter of 2023.
The Company’s total net sales which decreased 1%increased 2% or $1.2$2.4 billion during the thirdfirst quarter of 20232024 compared to the same quarter in 2022. The year-over-year2023, driven primarily by higher net sales decrease consisted primarily of iPhone and Services, partially offset by lower net sales of iPad and iPhone, partially offset by higher net sales of Services.Wearables, Home and Accessories.
During the thirdfirst quarter of 2023,2024, the Company announced the following new products:
15-inchan updated MacBook Air®, powered by the M2 chip;
Mac Studio™, powered by the M2 Max chip and the new M2 Ultra chip;
Mac Pro® 14-in., powered by the new M2 Ultra chip;MacBook Pro 16-in. and
Apple Vision Pro™, the Company’s first spatial computer featuring its new visionOS™, expected to be available in early calendar year 2024.
The Company also announced iOS 17, macOS iMac®.Sonoma, iPadOS® 17, tvOS® 17 and watchOS® 10, updates to its operating systems that are expected to be available in the fall of 2023.
Apple Inc. | Q3 2023 Form 10-Q | 14


The Company repurchased $18.0$20.5 billion of its common stock and paid dividends and dividend equivalents of $3.8 billion during the thirdfirst quarter of 2023.2024.
Macroeconomic Conditions
Macroeconomic conditions, including inflation, changes in interest rates, and currency fluctuations, have directly and indirectly impacted, and could in the future materially impact, the Company’s results of operations and financial condition.
Apple Inc. | Q1 2024 Form 10-Q | 13


Segment Operating Performance
The following table shows net sales by reportable segment for the three- and nine-month periodsthree months ended July 1,December 30, 2023 and June 25,December 31, 2022 (dollars in millions):
Three Months EndedNine Months Ended
July 1,
2023
June 25,
2022
ChangeJuly 1,
2023
June 25,
2022
Change
Three Months Ended
Three Months Ended
Three Months Ended
December 30,
2023
December 30,
2023
December 30,
2023
Net sales by reportable segment:
Net sales by reportable segment:
Net sales by reportable segment:Net sales by reportable segment:
AmericasAmericas$35,383 $37,472 (6)%$122,445 $129,850 (6)%
Americas
Americas
Europe
Europe
EuropeEurope20,205 19,287 %71,831 72,323 (1)%
Greater ChinaGreater China15,758 14,604 %57,475 58,730 (2)%
Greater China
Greater China
Japan
Japan
JapanJapan4,821 5,446 (11)%18,752 20,277 (8)%
Rest of Asia PacificRest of Asia Pacific5,630 6,150 (8)%23,284 23,002 %
Rest of Asia Pacific
Rest of Asia Pacific
Total net salesTotal net sales$81,797 $82,959 (1)%$293,787 $304,182 (3)%
Total net sales
Total net sales
Americas
Americas net sales decreasedincreased 2% or $1.2 billion during the thirdfirst quarter and first nine months of 20232024 compared to the same periodsquarter in 20222023 due primarily to higher net sales of Services and iPhone, partially offset by lower net sales of iPhone and Mac, partially offset by higher net sales of Services.
Europe
iPad. The weaknessstrength in foreign currencies relative to the U.S. dollar had a net unfavorablefavorable year-over-year impact on Americas net sales during the first quarter of 2024.
Europe
Europe net sales increased 10% or $2.7 billion during the first quarter of 2024 compared to the same quarter in 2023 due primarily to higher net sales of iPhone. The strength in foreign currencies relative to the U.S. dollar had a net favorable year-over-year impact on Europe net sales during the third quarter and first nine months of 2023. During the third quarter of 2023, the Europe2024.
Greater China
Greater China net sales increase consisted primarily of higher net sales of iPhone. Duringdecreased 13% or $3.1 billion during the first nine monthsquarter of 2024 compared to the same quarter in 2023 the Europe net sales decrease consisteddue primarily ofto lower net sales of Mac, partially offset by higher net sales of iPhone.
Greater China
iPhone, iPad and Wearables, Home and Accessories. The weakness in the renminbi relative to the U.S. dollar had an unfavorable year-over-year impact on Greater China net sales during the third quarter and first nine months of 2023. During the third quarter of 2023, the Greater China2024.
Japan
Japan net sales increase consistedincreased 15% or $1.0 billion during the first quarter of 2024 compared to the same quarter in 2023 due primarily ofto higher net sales of iPhone. During the first nine months of 2023, the Greater China net sales decrease consisted primarily of lower net sales of iPhone.
Japan
The weakness in the yen relative to the U.S. dollar had an unfavorable year-over-year impact on Japan net sales during the third quarter and first nine months of 2023. During the third quarter of 2023, the Japan net sales decrease consisted primarily of lower net sales of iPhone. During the first nine months of 2023, the Japan net sales decrease consisted primarily of lower net sales of iPhone, Services and Wearables, Home and Accessories.2024.
Rest of Asia Pacific
The weakness in foreign currencies relative to the U.S. dollar had a net unfavorable year-over-year impact on Rest of Asia Pacific net sales increased 7% or $627 million during the third quarter and first nine months of 2023. During the third quarter of 2024 compared to the same quarter in 2023 the Rest of Asia Pacific net sales decrease consisteddue primarily of lower net sales of iPhone and iPad. During the first nine months of 2023, the Rest of Asia Pacific net sales increase consisted primarily ofto higher net sales of iPhone, partially offset by lower net sales of Mac.Wearables, Home and Accessories.

Apple Inc. | Q3 2023Q1 2024 Form 10-Q | 1514


Products and Services Performance
The following table shows net sales by category for the three- and nine-month periodsthree months ended July 1,December 30, 2023 and June 25,December 31, 2022 (dollars in millions):
Three Months EndedNine Months Ended
July 1,
2023
June 25,
2022
ChangeJuly 1,
2023
June 25,
2022
Change
Three Months Ended
Three Months Ended
Three Months Ended
December 30,
2023
December 30,
2023
December 30,
2023
Net sales by category:
Net sales by category:
Net sales by category:Net sales by category:
iPhoneiPhone$39,669 $40,665 (2)%$156,778 $162,863 (4)%
iPhone
iPhone
Mac
Mac
MacMac6,840 7,382 (7)%21,743 28,669 (24)%
iPadiPad5,791 7,224 (20)%21,857 22,118 (1)%
iPad
iPad
Wearables, Home and Accessories
Wearables, Home and Accessories
Wearables, Home and AccessoriesWearables, Home and Accessories8,284 8,084 %30,523 31,591 (3)%
ServicesServices21,213 19,604 %62,886 58,941 %
Services
Services
Total net salesTotal net sales$81,797 $82,959 (1)%$293,787 $304,182 (3)%
Total net sales
Total net sales
iPhone
iPhone net sales decreasedincreased 6% or $3.9 billion during the thirdfirst quarter and first nine months of 20232024 compared to the same periodsquarter in 20222023 due primarily to lowerhigher net sales from certain iPhoneof Pro models, partially offset by higher net sales of iPhone 14 Pro models.
Mac
Mac net sales decreased during the third quarter and first nine months of 2023 compared to the same periods in 2022 due primarily to lower net sales of laptops.other models.
iPadMac
iPad net sales decreased during the third quarter of 2023 compared to the third quarter of 2022 due primarily to lower net sales across most iPad models. Year-over-year iPadMac net sales were relatively flat during the first nine monthsquarter of 2024 compared to the same quarter in 2023.
iPad
iPad net sales decreased 25% or $2.4 billion during the first quarter of 2024 compared to the same quarter in 2023 due primarily to lower net sales of iPad Pro, iPad 9th generation and iPad Air.
Wearables, Home and Accessories
Wearables, Home and Accessories net sales increased during the third quarter of 2023 compared to the third quarter of 2022 due primarily to higher net sales of Wearables, which includes AirPods®, Apple Watch® and Beats® products, partially offset by lower net sales of accessories. Year-over-year Wearables, Home and Accessories net sales decreased 11% or $1.5 billion during the first nine monthsquarter of 2024 compared to the same quarter in 2023 due primarily to lower net sales of Wearables and accessories.Accessories.
Services
Services net sales increased 11% or $2.4 billion during the thirdfirst quarter of 20232024 compared to the thirdsame quarter of 2022in 2023 due primarily to higher net sales from advertising, video and cloud services and the App Store®. Year-over-year Services net sales increased during the first nine months of 2023 due primarily to higher net sales from cloud services, advertising and music.services.
Apple Inc. | Q3 2023Q1 2024 Form 10-Q | 1615


Gross Margin
Products and Services gross margin and gross margin percentage for the three- and nine-month periodsthree months ended July 1,December 30, 2023 and June 25,December 31, 2022 were as follows (dollars in millions):
Three Months EndedNine Months Ended
July 1,
2023
June 25,
2022
July 1,
2023
June 25,
2022
Three Months Ended
Three Months Ended
Three Months Ended
December 30,
2023
December 30,
2023
December 30,
2023
Gross margin:
Gross margin:
Gross margin:Gross margin:
ProductsProducts$21,448 $21,870 $84,205 $90,157 
Products
Products
Services
Services
ServicesServices14,965 14,015 44,516 42,530 
Total gross marginTotal gross margin$36,413 $35,885 $128,721 $132,687 
Total gross margin
Total gross margin
Gross margin percentage:Gross margin percentage:
Gross margin percentage:
Gross margin percentage:
Products
Products
ProductsProducts35.4 %34.5 %36.5 %36.8 %
ServicesServices70.5 %71.5 %70.8 %72.2 %
Services
Services
Total gross margin percentageTotal gross margin percentage44.5 %43.3 %43.8 %43.6 %
Total gross margin percentage
Total gross margin percentage
Products Gross Margin
Products gross margin decreasedincreased during the thirdfirst quarter and first nine months of 20232024 compared to the same periodsquarter in 2022 due primarily to the weakness in foreign currencies relative to the U.S. dollar and lower Products volume, partially offset by cost savings and a different Products mix.
Products gross margin percentage increased during the third quarter of 2023 compared to the third quarter of 2022 due primarily to cost savings and a different Products mix, partially offset by the weakness in foreign currencies relative to the U.S. dollar and decreased leverage. Year-over-year lower Products volume.
Products gross margin percentage decreasedincreased during the first nine monthsquarter of 2024 compared to the same quarter in 2023 due primarily to the weakness in foreign currencies relative to the U.S. dollar and decreased leverage, partially offset by cost savings and a different Products mix.
Services Gross Margin
Services gross margin increased during the third quarter and first nine months of 2023 compared to the same periods in 2022 due primarily to higher Services net sales,mix, partially offset by the weakness in foreign currencies relative to the U.S. dollar and higher dollar.
Services costs.Gross Margin
Services gross margin percentage decreasedincreased during the thirdfirst quarter of 20232024 compared to the thirdsame quarter of 2022 due primarily to higher Services costs, partially offset by improved leverage. Year-over-year Services gross margin percentage decreased during the first nine months ofin 2023 due primarily to higher Services costsnet sales and a different Services mix.
Services gross margin percentage increased during the weakness in foreign currencies relativefirst quarter of 2024 compared to the U.S. dollar, partially offset by improved leverage.same quarter in 2023 due primarily to a different Services mix.
The Company’s future gross margins can be impacted by a variety of factors, as discussed in Part I, Item 1A of the 20222023 Form 10-K under the heading “Risk Factors.” As a result, the Company believes, in general, gross margins will be subject to volatility and downward pressure.
Apple Inc. | Q3 2023Q1 2024 Form 10-Q | 1716


Operating Expenses
Operating expenses for the three- and nine-month periodsthree months ended July 1,December 30, 2023 and June 25,December 31, 2022 were as follows (dollars in millions):
Three Months EndedNine Months Ended
July 1,
2023
June 25,
2022
July 1,
2023
June 25,
2022
Three Months Ended
Three Months Ended
Three Months Ended
December 30,
2023
December 30,
2023
December 30,
2023
Research and development
Research and development
Research and developmentResearch and development$7,442 $6,797 $22,608 $19,490 
Percentage of total net salesPercentage of total net sales%%%%
Percentage of total net sales
Percentage of total net sales
Selling, general and administrative
Selling, general and administrative
Selling, general and administrativeSelling, general and administrative$5,973 $6,012 $18,781 $18,654 
Percentage of total net salesPercentage of total net sales%%%%
Percentage of total net sales
Percentage of total net sales
Total operating expenses
Total operating expenses
Total operating expensesTotal operating expenses$13,415 $12,809 $41,389 $38,144 
Percentage of total net salesPercentage of total net sales16 %15 %14 %13 %
Percentage of total net sales
Percentage of total net sales
Research and Development
The growth in researchResearch and development (“R&D”) expense was relatively flat during the thirdfirst quarter and first nine months of 20232024 compared to the same periodsquarter in 2022 was driven primarily by increases in headcount-related expenses.2023.
Selling, General and Administrative
Selling, general and administrative expense was relatively flatincreased 3% or $179 million during the thirdfirst quarter and first nine months of 20232024 compared to the same periodsquarter in 2022.2023.
Provision for Income Taxes
Provision for income taxes, effective tax rate and statutory federal income tax rate for the three- and nine-month periodsthree months ended July 1,December 30, 2023 and June 25,December 31, 2022 were as follows (dollars in millions):
Three Months EndedNine Months Ended
July 1,
2023
June 25,
2022
July 1,
2023
June 25,
2022
Three Months Ended
Three Months Ended
Three Months Ended
December 30,
2023
December 30,
2023
December 30,
2023
Provision for income taxes
Provision for income taxes
Provision for income taxesProvision for income taxes$2,852 $3,624 $12,699 $15,364 
Effective tax rateEffective tax rate12.5 %15.7 %14.6 %16.3 %
Effective tax rate
Effective tax rate
Statutory federal income tax rateStatutory federal income tax rate21 %21 %21 %21 %
Statutory federal income tax rate
Statutory federal income tax rate
The Company’s effective tax rate for the thirdfirst quarter and first nine months of 20232024 was lower than the statutory federal income tax rate due primarily to a lower effective tax rate on foreign earnings, including the favorable impact of changes in unrecognized tax benefits, tax benefits from share-based compensation, and the impact of the U.S. federal R&D credit, partially offset by state income taxes.
The Company’s effective tax rate for the thirdfirst quarter of 20232024 was lower compared to the third quarter of 2022 due primarily to a lower effective tax rate on foreign earnings, including the favorable impact of changes in unrecognized tax benefits, partially offset by lower tax benefits from share-based compensation. The Company’s effective tax rate for the first nine months of 2023 was lowerrelatively flat compared to the same periodquarter in 2022 due primarily to a lower effective tax rate on foreign earnings and the impact of U.S. foreign tax credit regulations issued by the U.S. Department of the Treasury in 2022, partially offset by lower tax benefits from share-based compensation.2023.
Apple Inc. | Q3 2023 Form 10-Q | 18


Liquidity and Capital Resources
The Company believes its balances of cash, cash equivalents and unrestricted marketable securities, along with cash generated by ongoing operations and continued access to debt markets, will be sufficient to satisfy its cash requirements and capital return program over the next 12 months and beyond.
The Company’s contractual cash requirements have not changed materially since the 20222023 Form 10-K, except for manufacturing purchase obligations.
Manufacturing Purchase Obligations
The Company utilizes several outsourcing partners to manufacture subassemblies for the Company’s products and to perform final assembly and testing of finished products. The Company also obtains individual components for its products from a wide variety of individual suppliers. Outsourcing partners acquire components and build product based on demand information supplied by the Company, which typically covers periods up to 150 days. As of July 1,December 30, 2023, the Company had manufacturing purchase obligations of $38.4$38.0 billion, with $38.1$37.9 billion payable within 12 months. The Company’s manufacturing purchase obligations are primarily noncancelable.
Apple Inc. | Q1 2024 Form 10-Q | 17


Capital Return Program
In addition to its contractual cash requirements, the Company hadhas an authorized share repurchase programs as of July 1, 2023.program. The programs doprogram does not obligate the Company to acquire a minimum amount of shares. As of July 1,December 30, 2023, the Company’s quarterly cash dividend was $0.24 per share. The Company intends to increase its dividend on an annual basis, subject to declaration by the Board of Directors.
Recent Accounting Pronouncements
Income Taxes
In December 2023, the Financial Accounting Standards Board (the “FASB”) issued Accounting Standards Update (“ASU”) No. 2023-09, Income Taxes (Topic 740): Improvements to Income Tax Disclosures (“ASU 2023-09”), which will require the Company to disclose specified additional information in its income tax rate reconciliation and provide additional information for reconciling items that meet a quantitative threshold. ASU 2023-09 will also require the Company to disaggregate its income taxes paid disclosure by federal, state and foreign taxes, with further disaggregation required for significant individual jurisdictions. The Company will adopt ASU 2023-09 in its fourth quarter of 2026. ASU 2023-09 allows for adoption using either a prospective or retrospective transition method.
Segment Reporting
In November 2023, the FASB issued ASU No. 2023-07, Segment Reporting (Topic 280): Improvements to Reportable Segment Disclosures (“ASU 2023-07”), which will require the Company to disclose segment expenses that are significant and regularly provided to the Company’s chief operating decision maker (“CODM”). In addition, ASU 2023-07 will require the Company to disclose the title and position of its CODM and how the CODM uses segment profit or loss information in assessing segment performance and deciding how to allocate resources. The Company will adopt ASU 2023-07 in its fourth quarter of 2025 using a retrospective transition method.
Critical Accounting Estimates
The preparation of financial statements and related disclosures in conformity with U.S. generally accepted accounting principlesGAAP and the Company’s discussion and analysis of its financial condition and operating results require the Company’s management to make judgments, assumptions and estimates that affect the amounts reported. Note 1, “Summary of Significant Accounting Policies” of the Notes to condensed consolidatedCondensed Consolidated Financial Statements in Part I, Item 1 of this Form 10-Q and in the Notes to Consolidated Financial Statements in Part II, Item 8 of the 20222023 Form 10-K describe the significant accounting policies and methods used in the preparation of the Company’s condensed consolidated financial statements. There have been no material changes to the Company’s critical accounting estimates since the 20222023 Form 10-K.
Item 3.    Quantitative and Qualitative Disclosures About Market Risk
There have been no material changes to the Company’s market risk during the first ninethree months of 2023.2024. For a discussion of the Company’s exposure to market risk, refer to the Company’s market risk disclosures set forth in Part II, Item 7A, “Quantitative and Qualitative Disclosures About Market Risk” of the 20222023 Form 10-K.
Item 4.    Controls and Procedures
Evaluation of Disclosure Controls and Procedures
Based on an evaluation under the supervision and with the participation of the Company’s management, the Company’s principal executive officer and principal financial officer have concluded that the Company’s disclosure controls and procedures as defined in Rules 13a-15(e) and 15d-15(e) under the Securities Exchange Act of 1934, as amended (the “Exchange Act”) were effective as of July 1,December 30, 2023 to provide reasonable assurance that information required to be disclosed by the Company in reports that it files or submits under the Exchange Act is (i) recorded, processed, summarized and reported within the time periods specified in the SEC rules and forms and (ii) accumulated and communicated to the Company’s management, including its principal executive officer and principal financial officer, as appropriate to allow timely decisions regarding required disclosure.
Changes in Internal Control over Financial Reporting
There were no changes in the Company’s internal control over financial reporting during the thirdfirst quarter of 2023,2024, which were identified in connection with management’s evaluation required by paragraph (d) of Rules 13a-15 and 15d-15 under the Exchange Act, that have materially affected, or are reasonably likely to materially affect, the Company’s internal control over financial reporting.
Apple Inc. | Q3 2023Q1 2024 Form 10-Q | 1918


PART II — OTHER INFORMATION
Item 1.    Legal Proceedings
Epic Games
Epic Games, Inc. (“Epic”) filed a lawsuit in the U.S. District Court for the Northern District of California (the “District Court”) against the Company alleging violations of federal and state antitrust laws and California’s unfair competition law based upon the Company’s operation of its App Store.Store®. On September 10, 2021, the District Court ruled in favor of the Company with respect to nine out of the ten counts included in Epic’s claim. The District Court found that certain provisions of the Company’s App Store Review Guidelines violate California’s unfair competition law and issued an injunction enjoining the Company from prohibiting developers from including in their apps external links that direct customers to purchasing mechanisms other than Apple in-app purchasing. The injunction applies to apps on the U.S. storefront of the iOS and iPadOS® App Store. On April 24, 2023, the U.S. Court of Appeals for the Ninth Circuit (the “Circuit Court”) affirmed the District Court’s ruling. On June 7, 2023, the Company and Epic filed petitions with the Circuit Court requesting further review of the decision. On June 30, 2023, the Circuit Court denied both petitions. On July 17, 2023, the Circuit Court granted Apple’s motion to stay enforcement of the injunction pending appeal to the U.S. Supreme Court (the “Supreme Court”). On January 16, 2024, the Supreme Court denied both the Company’s and Epic’s petitions and the stay terminated. The Supreme Court’s denial of Epic’s petition confirms the District Court’s ruling in favor of the Company with respect to all of the antitrust claims. Following termination of the stay, the Company implemented a plan to comply with the injunction and filed a statement of compliance with the District Court. On January 31, 2024, Epic hasfiled a notice with the District Court indicating its intent to dispute the Company’s compliance plan.
Masimo
Masimo Corporation and Cercacor Laboratories, Inc. (together, “Masimo”) filed a complaint before the U.S. International Trade Commission (the “ITC”) alleging infringement by the Company of five patents relating to the functionality of the blood oxygen feature in Apple Watch® Series 6 and 7. In its complaint, Masimo sought a permanent exclusion order prohibiting importation to the U.S. of certain Apple Watch models that include blood oxygen sensing functionality. On October 26, 2023, the ITC entered a limited exclusion order (the “Order”) prohibiting importation and sales in the U.S. of Apple Watch models with blood oxygen sensing functionality, which includes Apple Watch Series 9 and Apple Watch Ultra™ 2. The Company subsequently proposed a redesign of Apple Watch Series 9 and Apple Watch Ultra 2 to the U.S. Customs and Border Protection (the “CBP”) and appealed the Circuit Court’s stayOrder. On January 12, 2024, the CBP found that the Company’s proposed redesign of Apple Watch Series 9 and Apple Watch Ultra 2 falls outside the scope of the injunction. IfOrder, permitting the U.S. Supreme Court reversesCompany to import and sell the Circuit Court’s stay ofmodels in the injunction or declines Apple’s petition, the injunction will take effect.U.S.
Other Legal Proceedings
The Company is subject to other legal proceedings and claims that have not been fully resolved and that have arisen in the ordinary course of business. The Company settled certain matters during the thirdfirst quarter of 20232024 that did not individually or in the aggregate have a material impact on the Company’s financial condition or operating results. The outcome of litigation is inherently uncertain. If one or more legal matters were resolved against the Company in a reporting period for amounts above management’s expectations, the Company’s financial condition and operating results for that reporting period could be materially adversely affected.
Item 1A.    Risk Factors
The Company’s business, reputation, results of operations, financial condition and stock price can be affected by a number of factors, whether currently known or unknown, including those described in Part I, Item 1A of the 20222023 Form 10-K under the heading “Risk Factors.” When any one or more of these risks materialize from time to time, the Company’s business, reputation, results of operations, financial condition and stock price can be materially and adversely affected. ThereExcept as set forth below, there have been no material changes to the Company’s risk factors since the 20222023 Form 10-K.
The technology industry, including, in some instances, the Company, is subject to intense media, political and regulatory scrutiny, which exposes the Company to increasing regulation, government investigations, legal actions and penalties.
From time to time, the Company has made changes to its App Store, including actions taken in response to litigation, competition, market conditions and legal and regulatory requirements. The Company expects to make further business changes in the future. For example, in the U.S. the Company has implemented changes to how developers communicate with consumers within apps on the U.S. storefront of the iOS and iPadOS App Store regarding alternative purchasing mechanisms.
Apple Inc. | Q3 2023Q1 2024 Form 10-Q | 2019


In January 2024, the Company announced changes to iOS, the App Store and Safari® in the European Union to comply with the Digital Markets Act (the “DMA”), including new business terms and alternative fee structures for iOS apps, alternative methods of distribution for iOS apps, alternative payment processing for apps across the Company’s operating systems, and additional tools and application programming interfaces (“APIs”) for developers. Although the Company’s compliance plan is intended to address the DMA’s obligations, it is still subject to potential challenge by the European Commission or private litigants. In addition, other jurisdictions may seek to require the Company to make changes to its business. While the changes introduced by the Company in the European Union are intended to reduce new privacy and security risks the DMA poses to European Union users, many risks will remain.
The Company is also currently subject to antitrust investigations in various jurisdictions around the world, which can result in legal proceedings and claims against the Company that could, individually or in the aggregate, have a materially adverse impact on the Company’s business, results of operations and financial condition. For example, the Company is the subject of investigations in Europe and other jurisdictions relating to App Store terms and conditions. If such investigations result in adverse findings against the Company, the Company could be exposed to significant fines and may be required to make further changes to its App Store business, all of which could materially adversely affect the Company’s business, results of operations and financial condition.
Further, the Company has commercial relationships with other companies in the technology industry that are or may become subject to investigations and litigation that, if resolved against those other companies, could materially adversely affect the Company’s commercial relationships with those business partners and materially adversely affect the Company’s business, results of operations and financial condition. For example, the Company earns revenue from licensing arrangements with other companies to offer their search services on the Company’s platforms and applications, and certain of these arrangements are currently subject to government investigations and legal proceedings.
There can be no assurance the Company’s business will not be materially adversely affected, individually or in the aggregate, by the outcomes of such investigations, litigation or changes to laws and regulations in the future. Changes to the Company’s business practices to comply with new laws and regulations or in connection with other legal proceedings can negatively impact the reputation of the Company’s products for privacy and security and otherwise adversely affect the experience for users of the Company’s products and services, and result in harm to the Company’s reputation, loss of competitive advantage, poor market acceptance, reduced demand for products and services, and lost sales.
Item 2.    Unregistered Sales of Equity Securities and Use of Proceeds and Issuer Purchases of Equity Securities
Purchases of Equity Securities by the Issuer and Affiliated Purchasers
Share repurchase activity during the three months ended July 1,December 30, 2023 was as follows (in millions, except number of shares, which are reflected in thousands, and per shareper-share amounts):
PeriodsPeriodsTotal Number
of Shares Purchased
Average Price
Paid Per Share
Total Number of Shares
Purchased as Part of Publicly
Announced Plans or Programs
Approximate Dollar Value of
Shares That May Yet Be Purchased
Under the Plans or Programs (1)
PeriodsTotal Number
of Shares Purchased
Average Price
Paid Per Share
Total Number of Shares
Purchased as Part of Publicly
Announced Plans or Programs
Approximate Dollar Value of
Shares That May Yet Be Purchased
Under the Plans or Programs (1)
April 2, 2023 to May 6, 2023:
October 1, 2023 to November 4, 2023:
August 2023 ASRs
August 2023 ASRs
August 2023 ASRs
Open market and privately negotiated purchases
Open market and privately negotiated purchases
Open market and privately negotiated purchasesOpen market and privately negotiated purchases38,121 $165.46 38,121 
May 7, 2023 to June 3, 2023:
November 5, 2023 to December 2, 2023:
November 5, 2023 to December 2, 2023:
November 5, 2023 to December 2, 2023:
Open market and privately negotiated purchases
Open market and privately negotiated purchases
Open market and privately negotiated purchasesOpen market and privately negotiated purchases21,876 $174.91 21,876 
June 4, 2023 to July 1, 2023:
December 3, 2023 to December 30, 2023:
December 3, 2023 to December 30, 2023:
December 3, 2023 to December 30, 2023:
Open market and privately negotiated purchases
Open market and privately negotiated purchases
Open market and privately negotiated purchasesOpen market and privately negotiated purchases42,676 $184.34 42,676 
TotalTotal102,673 $94,569 
Total
Total
(1)On April 28, 2022,As of December 30, 2023, the Company was authorized by the Board of Directors authorized theto purchase of an additionalup to $90 billion of the Company’s common stock under a share repurchase program. As of July 1, 2023, remaining availability under the April 2022 authorization was $4.6 billion. Onprogram announced on May 4, 2023, the Board of Directors authorized an additionalwhich $36.4 billion had been utilized. The program to repurchase up to $90 billion of the Company’s common stock. The programs dodoes not obligate the Company to acquire a minimum amount of shares. Under the programs,program, shares may be repurchased in privately negotiated or open market transactions, including under plans complying with Rule 10b5-1 under the Exchange Act.
(2)In August 2023, the Company entered into accelerated share repurchase agreements (“ASRs”) to purchase up to a total of $5.0 billion of the Company’s common stock. In October 2023, the purchase periods for these ASRs ended and an additional 6 million shares were delivered and retired. In total, 29 million shares were delivered under these ASRs at an average repurchase price of $174.93 per share.
Apple Inc. | Q1 2024 Form 10-Q | 20


Item 3.    Defaults Upon Senior Securities
None.
Item 4.    Mine Safety Disclosures
Not applicable.
Item 5.    Other Information
None.Insider Trading Arrangements
Apple Inc. | Q3On November 11, 2023 Form 10-Q | 21
and November 27, 2023, respectively, Luca Maestri, the Company’s Senior Vice President and Chief Financial Officer, and Katherine L. Adams, the Company’s Senior Vice President and General Counsel, each entered into a trading plan intended to satisfy the affirmative defense conditions of Rule 10b5-1(c) under the Exchange Act. The plans provide for the sale of all shares vested during the duration of the plans pursuant to certain equity awards granted to Mr. Maestri and Ms. Adams, respectively, excluding any shares withheld by the Company to satisfy income tax withholding and remittance obligations. Mr. Maestri’s plan will expire on December 31, 2024, and Ms. Adams’s plan will expire on November 1, 2024, subject to early termination for certain specified events set forth in the plans.


Item 6.    Exhibits
Incorporated by Reference

Exhibit
Number
Exhibit DescriptionFormExhibitFiling Date/
Period End Date
4.18-K4.15/10/23
31.1*
31.2*
32.1**
101*Inline XBRL Document Set for the condensed consolidated financial statements and accompanying notes in Part I, Item 1, “Financial Statements” of this Quarterly Report on Form 10-Q.
104*Inline XBRL for the cover page of this Quarterly Report on Form 10-Q, included in the Exhibit 101 Inline XBRL Document Set.
Incorporated by Reference

Exhibit
Number
Exhibit DescriptionFormExhibitFiling Date/
Period End Date
31.1*
31.2*
32.1**
101*Inline XBRL Document Set for the condensed consolidated financial statements and accompanying notes in Part I, Item 1, “Financial Statements” of this Quarterly Report on Form 10-Q.
104*Inline XBRL for the cover page of this Quarterly Report on Form 10-Q, included in the Exhibit 101 Inline XBRL Document Set.
*    Filed herewith.
**    Furnished herewith.
Apple Inc. | Q3 2023Q1 2024 Form 10-Q | 2221


SIGNATURE
Pursuant to the requirements of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.
Date: August 3, 2023February 1, 2024Apple Inc.
By:/s/ Luca Maestri
Luca Maestri
Senior Vice President,
Chief Financial Officer
Apple Inc. | Q3 2023Q1 2024 Form 10-Q | 2322