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UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549


Form 10-Q


QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934


For the quarterly period ended March 31, September 30, 2023


Or


TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934


For the transition period from _____ to _____


Commission file number: 001-36469


HEALTHIER CHOICES MANAGEMENT CORP.

(Exact name of Registrant as specified in its charter)


Delaware84-1070932

(State or other jurisdiction of

(I.R.S. Employer

incorporation or organization)

(I.R.S. Employer

Identification No.)

3800 North 28Th Way

Hollywood, Florida

33020
Hollywood, Florida33020
(Address of principal executive offices)(Zip Code)

Registrant’s telephone number, including area code: 305-600-5004


305-600-5004

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.


Yes Yes ☐ No

No


Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files).


Yes Yes ☐ No

No


Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, smaller reporting company, or an emerging growth company. See the definitions of “large accelerated filer,” “accelerated filer,” “smaller reporting company,” and “emerging growth company” in Rule 12b-2 of the Exchange Act.


Large accelerated filerAccelerated filer
Non-accelerated filerSmaller reporting company
Emerging growth company

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act.


Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).


Yes No No


Securities registered pursuant to Section 12(b) of the Act:


Title of each classTrading SymbolName of each exchange on which registered
Common Stock, par value $0.0001 per shareHCMCOTC Pink Marketplace

As of May 4,November 10, 2023, there were 463,266,632,384475,266,632,384 shares of the registrant’s common stock, par value $0.0001 per share, outstanding.





TABLE OF CONTENTS

PAGE
  

TABLE OF CONTENTS

PAGE
PART I FINANCIAL INFORMATION1
1
1
2
3
45
56
1517
2122
2122
2324
2324
2425
2425
2425
2425
2425
ITEM 6. Exhibits25
Signatures27
Exhibit 31.1
Exhibit 31.2
Exhibit 32.1
Exhibit 32.2

  
24
26
 



PART I - FINANCIAL INFORMATION


Item 1. Financial Statements


HEALTHIER CHOICES MANAGEMENT CORP.

CONDENSED CONSOLIDATED BALANCE SHEETS



 March 31, 2023 (Unaudited) 
December 31,
2022
ASSETS     
CURRENT ASSETS     
Cash$19,765,487 $22,911,892
Accounts receivable, net 100,633  55,815
Notes receivable 172,905  189,225
Inventories 3,967,497  3,817,192
Prepaid expenses and vendor deposits 577,569  322,182
Investment 5,314  9,771
Other current assets 944,470  1,224,171
Restricted cash 1,728,232  1,778,232
TOTAL CURRENT ASSETS 27,262,107  30,308,480
      
Property, plant, and equipment, net of accumulated depreciation 3,096,599  3,112,908
Intangible assets, net of accumulated amortization 4,774,609  5,005,511
Goodwill 5,747,000  5,747,000
Right of use asset – operating lease, net 11,003,033  10,604,935
Other assets 475,425  476,196
      
TOTAL ASSETS$52,358,773 $55,255,030
      
LIABILITIES, CONVERTIBLE PREFERRED STOCK AND STOCKHOLDERS’ EQUITY     
CURRENT LIABILITIES     
Accounts payable and accrued expenses$4,977,089 $5,715,234
Contingent consideration 797,000  774,900
Contract liabilities 200,372  198,606
Line of credit 453,232  453,232
Current portion of loan payment 543,945  536,542
Operating lease liability, current 2,036,415  2,228,852
TOTAL CURRENT LIABILITIES 9,008,053  9,907,366
      
Loan payable, net of current portion 2,239,044  2,378,061
Operating lease liability, net of current 8,657,428  8,041,504
TOTAL LIABILITIES 19,904,525  20,326,931
      
COMMITMENTS AND CONTINGENCIES (SEE NOTE 13)   
      
CONVERTIBLE PREFERRED STOCK     
Series E redeemable convertible preferred stock, $1,000 par value per share, 14,722 shares authorized, 13,497 shares and 14,722 shares issued and outstanding as of  March 31, 2023 and December 31, 2022, respectively; aggregate liquidation preference of $13.5 million and $14.7 million as of March 31, 2023 and December 31, 2022, respectively
 13,496,525  14,722,075
STOCKHOLDERS’ EQUITY     
Series D convertible preferred stock, $1,000 par value per share, 5,000 shares authorized; 800 shares issued and outstanding as of March 31, 2023 and December 31, 2022, respectively; aggregate liquidation preference of $0.8 million
 800,000  800,000
Common Stock, $0.0001 par value per share, 750,000,000,000 shares authorized; 346,441,632,384 and 339,741,632,384 shares issued and outstanding as of March 31, 2023 and December 31, 2022, respectively
 34,644,163  33,974,163
Additional paid-in capital 29,034,802  29,045,802
Accumulated deficit (45,521,242)  (43,613,941)
TOTAL STOCKHOLDERS’ EQUITY 18,957,723  20,206,024
      
TOTAL LIABILITIES, CONVERTIBLE PREFERRED STOCK AND STOCKHOLDERS’ EQUITY$52,358,773 $55,255,030

  (Unaudited)    
  September 30, 2023  December 31, 2022 
ASSETS      
CURRENT ASSETS        
Cash $7,137,833  $22,911,892 
Accounts receivable, net  130,907   55,815 
Notes receivable  -   189,225 
Inventories  3,553,942   3,817,192 
Prepaid expenses and vendor deposits  1,746,452   322,182 
Investment  1,714   9,771 
Other current assets  398,910   1,224,171 
Restricted cash  628,232   1,778,232 
TOTAL CURRENT ASSETS  13,597,990   30,308,480 
         
Property, plant, and equipment, net of accumulated depreciation  2,865,409   3,112,908 
Intangible assets, net of accumulated amortization  4,313,743   5,005,511 
Goodwill  5,747,000   5,747,000 
Right of use asset – operating lease, net  10,063,353   10,604,935 
Other assets  510,856   476,196 
         
TOTAL ASSETS $37,098,351  $55,255,030 
         
LIABILITIES, CONVERTIBLE PREFERRED STOCK AND STOCKHOLDERS’ EQUITY        
CURRENT LIABILITIES        
Accounts payable and accrued expenses $5,804,051  $5,715,234 
Contingent consideration  -   774,900 
Contract liabilities  144,861   198,606 
Line of credit  453,232   453,232 
Current portion of loan payment  560,322   536,542 
Operating lease liability, current  2,323,981   2,228,852 
TOTAL CURRENT LIABILITIES  9,286,447   9,907,366 
         
Loan payable, net of current portion  1,954,691   2,378,061 
Operating lease liability, net of current  7,499,587   8,041,504 
TOTAL LIABILITIES  18,740,725   20,326,931 
         
COMMITMENTS AND CONTINGENCIES (SEE NOTE 13)  -   - 
         
CONVERTIBLE PREFERRED STOCK        
Series E redeemable convertible preferred stock, $1,000 par value per share, 14,722 shares authorized, 1,944 shares and 14,722 shares issued and outstanding as of September 30, 2023 and December 31, 2022, respectively; aggregate liquidation preference of $1.9 million and $14.7 million as of September 30, 2023 and December 31, 2022, respectively  1,944,425   14,722,075 
STOCKHOLDERS’ EQUITY        
Series D convertible preferred stock, $1,000 par value per share, 5,000 shares authorized; 0 and 800 shares issued and outstanding as of September 30, 2023 and December 31, 2022, respectively  -   800,000 

Common Stock, $0.0001 par value per share, 750,000,000,000 shares authorized; 475,266,632,384 and 339,741,632,384 shares issued and outstanding as of September 30, 2023 and December 31, 2022, respectively

  47,526,663   33,974,163 
Additional paid-in capital  20,051,524   29,045,802 
Accumulated deficit  (51,164,986)  (43,613,941)
TOTAL STOCKHOLDERS’ EQUITY  16,413,201   20,206,024 
         
TOTAL LIABILITIES, CONVERTIBLE PREFERRED STOCK AND STOCKHOLDERS’ EQUITY $37,098,351  $55,255,030 

See notes to unaudited condensed consolidated financial statements

1


1


HEALTHIER CHOICES MANAGEMENT CORP.

CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS

(Unaudited)

 Three Months Ended March 31,
 2023 2022
SALES     
Vapor sales, net$38 $249,563
Grocery sales, net 13,559,706  4,798,990
TOTAL SALES, NET 13,559,744  5,048,553
      
Cost of sales vapor 653  111,684
Cost of sales grocery 8,644,700  2,964,355
GROSS PROFIT 4,914,391  1,972,514
      
OPERATING EXPENSES 6,897,438  3,327,420
      
LOSS FROM OPERATIONS (1,983,047)  (1,354,906)
      
OTHER INCOME (EXPENSE)     
(Loss) gain on investment (4,457)  3,514
Other (expense) income, net (17,450)  16,874
Interest income, net 97,653  16,603
Total other income (expense), net 75,746  36,991
      
Net loss$(1,907,301) $(1,317,915)
      
Induced conversions of Preferred Stock (61,000)  -
      
Net loss attributable to common stockholders$(1,968,301) $-
      
NET LOSS PER SHARE-BASIC AND DILUTED$0.00 $0.00
      
WEIGHTED AVERAGE NUMBER OF COMMON SHARES OUTSTANDING-BASIC AND DILUTED 341,671,076,830  339,741,632,384

(UNAUDITED)

  2023  2022  2023  2022 
  Three Months Ended  Nine Months Ended 
  September 30,  September 30, 
  2023  2022  2023  2022 
SALES                
Vapor sales, net $-  $1,187  $38  $256,747 
Grocery sales, net  12,704,600   5,775,543   39,839,203   16,700,596 
TOTAL SALES, NET  12,704,600   5,776,730   39,839,241   16,957,343 
                 
Cost of sales vapor  -   364   653   112,610 
Cost of sales grocery  8,061,966   3,909,190   25,199,879   10,674,170 
GROSS PROFIT  4,642,634   1,867,176   14,638,709   6,170,563 
                 
OPERATING EXPENSES  8,033,795   3,985,377   23,192,575   11,012,070 
                 
LOSS FROM OPERATIONS  (3,391,161)  (2,118,201)  (8,553,866)  (4,841,507)
                 
OTHER INCOME (EXPENSE)                
Gain (loss) on investment  343   (11,314)  (8,057)  (6,000)
Change in contingent consideration  372,000   -   774,900   - 
Other (expense) income, net  (8,397)  4,327   853   27,376 
Interest income, net  36,226   50,202   235,125   81,715 
Total other income (expense), net  400,172   43,215   1,002,821   103,091 
                 
NET LOSS $(2,990,989) $(2,074,986) $(7,551,045) $(4,738,416)
                 
Induced conversions of preferred stock  -   -   (152,500)  - 
                 
Net loss attributable to common stockholders $(2,990,989) $(2,074,986) $(7,703,545) $(4,738,416)
                 
NET LOSS PER SHARE-BASIC AND DILUTED $0.00  $0.00  $0.00  $0.00 
                 
WEIGHTED AVERAGE NUMBER OF COMMON SHARES OUTSTANDING-BASIC AND DILUTED  358,187,284,558   339,741,632,384   351,298,225,790   339,741,632,384 

See notes to unaudited condensed consolidated financial statements

2

2


HEALTHIER CHOICES MANAGEMENT CORP.

CONDENSED CONSOLIDATED STATEMENTS OF CHANGES IN CONVERTIBLE PREFERRED STOCK AND STOCKHOLDERS’ EQUITY

FOR THE THREE MONTHS ENDED MARCH 31,SEPTEMBER 30, 2023 andAND 2022

(Unaudited)

 Series E Convertible Preferred Stock  
Convertible
Preferred Stock
  Common Stock  
Additional
Paid-In
  Accumulated    
  Shares  Amount  Shares  Amount  Shares  Amount  Capital  Deficit  Total 
Balance – January 1, 2023
  14,722  $14,722,075   800  $800,000   339,741,632,384  $33,974,163  $29,045,802  $(43,613,941) $20,206,024 
Series E convertible preferred stock redeemed  (556)  (555,550)  -   -   -   -   -   -   - 
Conversion of series E convertible preferred stock  (670)  (670,000)  -   -   6,700,000,000   670,000   -   -   670,000 
Induced conversions of preferred stock  -   -   -   -   -   -   (61,000)  -   (61,000)
Stock-based compensation expense  -   -   -   -   -   -   50,000   -   50,000 
Net loss  -   -   -   -   -   -   -   (1,907,301)  (1,907,301)
Balance – March 31, 2023
  13,497  $13,496,525   800  $800,000   346,441,632,384  $34,644,163  $29,034,802  $(45,521,242) $18,957,723 



Series E Convertible Preferred Stock 
Convertible
Preferred Stock
 Common Stock 
Additional
Paid-In
 Accumulated   
 Shares  Amount Shares Amount Shares Amount Capital Deficit Total 
Balance – January 1, 2022
  -   -   800  $800,000   339,741,632,384  $33,974,163  $30,855,824  $(36,396,330) $29,233,657 
Net loss  -   -   -   -   -   -   -   (1,317,915)  (1,317,915)
Balance – March 31, 2022
  -   -   800  $800,000   339,741,632,384  $33,974,163  $30,855,824  $(37,714,245) $27,915,742 

  Shares  Amount  Shares  Amount  Shares  Amount  Capital  Deficit  Total 
  

Series E Redeemable

Convertible Preferred Stock

  

Series D

Convertible Preferred Stock

  Common Stock  Additional Paid-In  Accumulated    
  Shares  Amount  Shares  Amount  Shares  Amount  Capital  Deficit  Total 
Balance – July 1, 2023  1,944  $1,944,425   800  $800,000   463,266,632,384  $46,326,663  $19,324,774  $(48,173,997) $18,277,440 
Series D Convertible Preferred Stock exercised  -   -   (800)  (800,000)  8,000,000,000   800,000   -   -   - 
Issuance of award stock  -   -   -   -   4,000,000,000   400,000   (400,000)  -   - 
Stock-based compensation expense  -   -   -   -   -   -   1,126,750   -   1,126,750 
Net loss  -   -   -   -   -   -   -   (2,990,989)  (2,990,989)
Balance – September 30, 2023  1,944  $1,944,425   -   -   475,266,632,384  $47,526,663  $20,051,524  $(51,164,986) $16,413,201 

  

Series E

Redeemable

Convertible Preferred Stock

  

Series D

Convertible Preferred Stock

  Common Stock  Additional Paid-In  Accumulated    
  Shares  Amount  Shares  Amount  Shares  Amount  Capital  Deficit  Total 
Balance – July 1, 2022  -  $-   800  $800,000   339,741,632,384  $33,974,163  $30,855,824  $(39,059,760) $26,570,227 
                                     
Issuance of Series E Convertible Preferred stock in connection with the Securities Purchase Agreement, net of offering costs  14,722   14,722,075   -   -   -   -   (1,882,244)  -   (1,882,244)
Net loss  -   -   -   -   -   -   -   (2,074,986)  (2,074,986)
Balance – September 30, 2022  14,722  $14,722,075   800  $800,000   339,741,632,384  $33,974,163  $28,973,580  $(41,134,746) $22,612,997 

See notes to unaudited condensed consolidated financial statements

3

3


HEALTHIER CHOICES MANAGEMENT CORP.

CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS

(Unaudited)

 Three Months Ended March 31,
 2023 2022
OPERATING ACTIVITIES     
Net loss$(1,907,301) $(1,317,915)
Adjustments to reconcile net loss to net cash used in operating activities:     
Depreciation and amortization 373,462  193,322
Loss (gain) on investment 4,457  (3,514)
Amortization of right-of-use asset 695,192  177,643
Write-down of obsolete and slow-moving inventory 523,087  115,842
Stock-based compensation expense 50,000  -
   Change in contingent consideration 22,100  -
Changes in operating assets and liabilities:     
Accounts receivable (44,818)  (9,031)
Inventories (673,392)  (160,312)
Prepaid expenses and vendor deposits (255,387)  157,641
Other current assets 279,701  -
Other assets 771  (27,446)
Accounts payable and accrued expenses (744,145)  415,957
Contract liabilities 1,766  (61,965)
Lease liability (669,803)  (159,851)
NET CASH USED IN OPERATING ACTIVITIES (2,344,310)  (679,629)
      
INVESTING ACTIVITIES     
Acquisition of Mother Earth's Storehouse -  (5,150,000)
Collection of note receivable 16,320  13,772
Purchases of property and equipment (126,251)  (127,275)
NET CASH USED IN INVESTING ACTIVITIES (109,931)  (5,263,503)
      
FINANCING ACTIVITIES     
Proceeds from line of credit -  35,196
Principal payments on loan payable (131,614)  (638)
Payment of induced conversions of preferred stock (55,000)  -
Payment for series E preferred stock redemption (555,550)  -
NET CASH (USED IN) PROVIDED BY FINANCING ACTIVITIES (742,164)  34,558
      
NET DECREASE IN CASH AND RESTRICTED CASH (3,196,405)  (5,908,574)
CASH AND RESTRICTED CASH— BEGINNING OF PERIOD 24,690,124  26,496,404
CASH AND RESTRICTED CASH — END OF PERIOD$21,493,719 $20,587,830
      
SUPPLEMENTAL DISCLOSURE OF CASH FLOW INFORMATION     
Cash paid for interest$44,478 $1,428
Cash paid for income tax$- $-
NON-CASH INVESTING AND FINANCING ACTIVITIES     
Issuance of common stock in connection with series E preferred stock conversion$670,000 $-
Right-of-use assets obtained in exchange for operating lease liabilities$1,093,290 $1,797,667
Accrued payment of induced conversions of preferred stock$6,000 $-

CHANGES IN CONVERTIBLE PREFERRED STOCK AND STOCKHOLDERS’ EQUITY

FOR THE NINE MONTHS ENDED SEPTEMBER 30, 2023 AND 2022

(UNAUDITED)

  

Series E

Redeemable

Convertible Preferred Stock

  

Series D

Convertible Preferred Stock

  Common Stock  Additional Paid-In  Accumulated    
  Shares  Amount  Shares  Amount  Shares  Amount  Capital  Deficit  Total 
Balance – January 1, 2023  14,722  $14,722,075   800  $800,000   339,741,632,384  $33,974,163  $29,045,802  $(43,613,941) $20,206,024 
Series E convertible preferred stock redeemed  (11,193)  (11,192,650  -   -   -   -   22,222   -   22,222 
Conversion of series E convertible preferred stock  (1,585)  (1,585,000)  -   -   15,850,000,000   1,585,000   -   -   1,585,000 
Series D Convertible Preferred Stock exercised  -   -   (800)  (800,000)  8,000,000,000   800,000   -   -   - 
Issuance of awarded stock  -   -   -   -   111,675,000,000   11,167,500   (11,167,500)  -   - 
Induced conversions of preferred stock  -   -   -   -   -   -   (152,500)  -   (152,500)
Stock-based compensation  -   -   -   -   -   -   2,303,500   -   2,303,500 
Net loss  -   -   -   -   -   -   -   (7,551,045)  (7,551,045)
Balance – September 30, 2023  1,944  $1,944,425   -  $-   475,266,632,384  $47,526,663  $20,051,524  $(51,164,986) $16,413,201 

  

Series E

Redeemable

Convertible Preferred Stock

  

Series D

Convertible Preferred Stock

  Common Stock  Additional Paid-In  Accumulated    
  Shares  Amount  Shares  Amount  Shares  Amount  Capital  Deficit  Total 
Balance – January 1, 2022  -  $-   800  $800,000   339,741,632,384  $33,974,163  $30,855,824  $(36,396,330) $29,233,657 
Balance  -  $-   800  $800,000   339,741,632,384  $33,974,163  $30,855,824  $(36,396,330) $29,233,657 
Issuance of Series E Convertible Preferred stock in connection with the Securities Purchase Agreement, net of offering costs  14,722   14,722,075   -   -   -   -   (1,882,244)  -   (1,882,244)
Net loss  -   -   -   -   -   -   -   (4,738,416)  (4,738,416)
Balance – September 30, 2022  14,722  $14,722,075   800  $800,000   339,741,632,384  $33,974,163  $28,973,580  $(41,134,746) $22,612,997 
Balance  14,722  $14,722,075   800  $800,000   339,741,632,384  $33,974,163  $28,973,580  $(41,134,746) $22,612,997 

See notes to unaudited condensed consolidated financial statements

4

4


HEALTHIER CHOICES MANAGEMENT CORP.

CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS

(Unaudited)

  2023  2022 
  Nine Months Ended September 30, 
  2023  2022 
OPERATING ACTIVITIES        
Net loss $(7,551,045) $(4,738,416)
Adjustments to reconcile net loss to net cash used in operating activities:        
Depreciation and amortization  1,115,396   652,162 

Loss on notes receivable settlement

  10,931   - 
Loss on investment  8,057   6,000 
Amortization of right-of-use asset  1,689,198   555,726 
Write-down of obsolete and slow-moving inventory  1,581,043   533,343 
Stock-based compensation expense  2,303,500   - 
Change in contingent consideration  (774,900)  - 
Changes in operating assets and liabilities:        
Accounts receivable  (75,092)  (24,958)
Inventories  (1,317,793)  (609,468)
Prepaid expenses and vendor deposits  (1,626,358)  160,574 
Other current assets  825,261   - 
Other assets  (34,660)  (23,128)
Accounts payable and accrued expenses  555,280   1,560,536 
Contract liabilities  (53,745)  (248,522)
Lease liability  (1,594,404)  (499,980)
NET CASH USED IN OPERATING ACTIVITIES  (4,939,331)  (2,676,131)
         
INVESTING ACTIVITIES        
Acquisition of Mother Earth’s Storehouse  -   (5,150,000)
Collection of note receivable  178,294   42,653 
Purchases of property and equipment  (176,129)  (251,840)
NET CASH PROVIDED BY (USED IN) INVESTING ACTIVITIES  2,165   (5,359,187)
         
FINANCING ACTIVITIES        
Proceeds from line of credit  -   35,196 
Principal payments on loan payable  (399,590)  (1,940)
Payment of induced conversions of preferred stock  (152,500)  - 
Proceeds from preferred stock, net of issuance costs  -   12,839,831 
Payments for deferred offering costs  (264,375)  - 
Payment for series E preferred stock redemption  (11,170,428)  - 
NET CASH (USED IN) PROVIDED BY FINANCING ACTIVITIES  (11,986,893)  12,873,087 
         
NET (DECREASE) INCREASE IN CASH AND RESTRICTED CASH  (16,924,059)  4,837,769 
CASH AND RESTRICTED CASH— BEGINNING OF PERIOD  24,690,124   26,496,404 
CASH AND RESTRICTED CASH — END OF PERIOD $7,766,065  $31,334,173 
         
SUPPLEMENTAL DISCLOSURE OF CASH FLOW INFORMATION        
Cash paid for interest $127,533  $4,383 
Cash paid for income tax $-  $- 
NON-CASH INVESTING AND FINANCING ACTIVITIES        
Issuance of common stock in connection with series E preferred stock conversion $1,585,000  $- 
Right-of-use assets obtained in exchange for operating lease liabilities $1,147,616  $1,797,667 
1% stated value reduction on preferred stock redemption $22,222  $- 
Non-cash deferred offering cost $466,463  $- 

See notes to unaudited condensed consolidated financial statements

5

HEALTHIER CHOICES MANAGEMENT CORP.

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS


Note 1. ORGANIZATION


Organization


Healthier Choices Management Corp. (the “Company”) is a holding company focused on providing consumers with healthier daily choices with respect to nutrition and other lifestyle alternatives.


Through its wholly owned subsidiary HCMC Intellectual Property Holdings, LLC, the Company manages and intends to expand on its intellectual property portfolio.


Through its wholly owned subsidiaries, the Company operates:


Ada’s Natural Market, a natural and organic grocery store offering fresh produce, bulk foods, vitamins and supplements, packaged groceries, meat and seafood, deli, baked goods, dairy products, frozen foods, health & beauty products and natural household items.

Paradise Health & Nutrition’s three stores that likewise offer fresh produce, bulk foods, vitamins and supplements, packaged groceries, meat and seafood, deli, baked goods, dairy products, frozen foods, health & beauty products and natural household items.

Mother Earth’s Storehouse, a two-store organic and health food and vitamin chain in New York’s Hudson Valley, a business that has been in existence for over 40 years.

Greens Natural Foods’ eight stores in New York and New Jersey, offering a selection of 100% organic produce and all-natural, non-GMO groceries & bulk foods; a wide selection of local products; an organic juice and smoothie bar; a fresh foods department, which offers fresh and healthy “grab & go” foods; a full selection of vitamins & supplements; as well as health and beauty products

Ada’s Natural Market, a natural and organic grocery store offering fresh produce, bulk foods, vitamins and supplements, packaged groceries, meat and seafood, deli, baked goods, dairy products, frozen foods, health & beauty products and natural household items.
Paradise Health & Nutrition’s three stores that likewise offer fresh produce, bulk foods, vitamins and supplements, packaged groceries, meat and seafood, deli, baked goods, dairy products, frozen foods, health & beauty products and natural household items.
Mother Earth’s Storehouse, a two-store organic and health food and vitamin chain in New York’s Hudson Valley, a business that has been in existence for over 40 years.
Greens Natural Foods’ eight stores in New York and New Jersey, offering a selection of 100% organic produce and all-natural, non-GMO groceries & bulk foods; a wide selection of local products; an organic juice and smoothie bar; a fresh foods department, which offers fresh and healthy “grab & go” foods; a full selection of vitamins & supplements; as well as health and beauty products
Ellwood Thompson’s, an organic and natural health food and vitamin store located in Richmond, Virginia. Ellwood Thompson’s was acquired on October 1, 2023 for a purchase price of approximately $1,500,000.

Through its wholly owned subsidiary, Healthy Choice Wellness, LLC, the Company operates:


Licensing agreements for(1) operates Healthy Choice Wellness CentersCenter in Kingston, NY and (2) has a licensing agreement for a Healthy Choice Wellness Center located at the Casbah Spa and Salon in Fort Lauderdale, FL, Boston Direct Health in Boston, MA and Green Care Medical Services in Chicago, IL.

FL.

These centers offer multiple vitamin drip mixes and intramuscular shots for clients to choose from that are designed to help boost immunity, fight fatigue and stress, reduce inflammation, enhance weight loss, and efficiently deliver antioxidants and anti-aging mixes. Additionally, there are IV vitamin mixes and shots for health, beauty, and re-hydration.


Through its wholly owned subsidiary, Healthy U Wholesale, Inc, the Company sells vitamins and supplements, as well as health, beauty, and personal care products on its website www.TheVitaminStore.com.


Additionally, the Company markets its patented the Q-Cup™ technology under the vape segment; this patented technology is based on a small, quartz cup called the Q-Cup™, which a customer partially fills with either cannabis or CBD concentrate (approximately 50mg) purchased from a third party. The Q-Cup™ is then inserted into the Q-Cup™ Tank or Globe, that heats the cup from the outside without coming in direct contact with the solid concentrate. This Q-Cup™ technology provides significantly more efficiency and an “on the go” solution for consumers who prefer to vape concentrates either medicinally or recreationally.


Spin-Off


The Company has commenced steps to spin off ("Spin-Off"(“Spin-Off”) its grocery segment and wellness business into a new publicly traded company, Healthy Choice Wellness Corp. (hereinafter referred to as “NewCo”). NewCo will continue the path of growth in the wellness verticals started by HCMC and explore other growth opportunities that comport with HCMC’s healthier lifestyle mission. Following the Spin-Off, HCMC will retain its entire patent suite, the Q-Cup® brand, and continue to develop its patent suite through R&D as well as continuing its path of enforcing its patent rights against infringers and attempting to monetize said patents through licensing deals.

6

At the time of the Spin-Off, HCMC will distribute all the outstanding shares of Common Stock held by it on a pro rata basis to holders of HCMC’s common stock. Shares of HCMC’s common stock outstanding as of the record date for the Spin-Off (the “Record Date”), will entitle the holder thereof to receive a certain number of shares of Common Stock in NewCo. The distribution will be made in book-entry form by a distribution agent. Fractional shares of Common Stock will not be distributed in the Spin-Off and any fractional amounts will be rounded down. Please see more disclosure in Note 12 Stockholder Equity.

5



Note 2. LIQUIDITY


The accompanying unaudited condensed consolidated financial statements have been prepared in conformity with accounting principles generally accepted in the United States of America (“GAAP”), which contemplate continuation of the Company as a going concern and realization of assets and satisfaction of liabilities in the normal course of business and do not include any adjustments that might result from the outcome of any uncertainties related to our going concern assessment. The carrying amounts of assets and liabilities presented in the financial statements do not necessarily purport to represent realizable or settlement values.


The Company currently and historically has reported net losses and cash outflows from operations. As of March 31,September 30, 2023, the Company had cash of approximately $$7.119.8 million and working capital of $18.3$4.3 million. In the past, the Company financed its operations primarily through issuances of common stock and convertible preferred stock. The Company believes current cash on hand is sufficient to meet its obligations and capital requirements for at least the next twelve months from the date of filing.



In the past, the Company financed its operations primarily through issuances of common stock and convertible preferred stock. However, we have no commitments to obtain such additional financing, and there can be no assurance that the Company will be able to raise the necessary funds to fund its operations.

Note 3. BASIS OF PRESENTATION AND SIGNIFICANT ACCOUNTING POLICIES


The accompanying unaudited condensed consolidated financial statements have been prepared in accordance with the instructions to Form 10-Q and Regulation S-X and do not include all the information and disclosures required by generally accepted accounting principles in the United States of America (“GAAP”). The Company has made estimates and judgments affecting the amounts reported in the Company’s unaudited condensed consolidated financial statements and the accompanying notes. The actual results experienced by the Company may differ materially from the Company’s estimates. The condensed consolidated financial information is unaudited but reflects all normal adjustments that are, in the opinion of management, necessary to provide a fair statementpresentation of results for the interim periods presented. These condensed consolidated financial statements should be read in conjunction with the consolidated financial statements in the Company’s Annual Report on Form 10-K for the year ended December 31, 2022, filed with the Securities and Exchange Commission (the “SEC”) on March 30, 2023. The condensed consolidated balance sheet as of December 31, 2022 was derived from the Company’s audited 2022 financial statements contained in the above referenced Form 10-K. Results of the threenine months ended March 31,September 30, 2023, are not necessarily indicative of the results to be expected for the full year ending December 31, 2023.


Significant Accounting Policies


There have been no material changes in the Company’s significant accounting policies to those previously disclosed in the 2022 Annual Report.

7


Reclassification

Certain amounts in the condensed consolidated financial statements and related notes have been reclassified to conform to the current year presentation. Such reclassifications do not impact the Company's previously reported financial position or net income (loss). $75,000 inventory shrink was originally presented in the statement of cash flow under change in operating assets inventory in cash used in operating activities for three months ended March 31, 2022, it was reclassified to

write-down of obsolete and slow-moving inventory

under cash used in operating activities in the statement of cash flow.

6



Note 4. CONCENTRATIONS


Cash and Restricted Cash


The Company considers all highly liquid instruments with an original maturity of three months or less, when purchased, to be cash and cash equivalents. The majority of the Company’s cash is concentrated in one large financial institution, which is in excess of Federal Deposit Insurance Corporation (FDIC) coverage. The Company did not have any cash equivalent as of March 31,September 30, 2023, and December 31, 2022.


A summary of the financial institution that had cash in excess of FDIC limits of $250,000 on March 31,$250,000 as of September 30, 2023 and December 31, 2022 is presented below:


March 31, 2023 December 31, 2022 
Total cash in excess of FDIC limits of $250,000
 
$
18,646,360
  
$
21,682,144
 

SCHEDULE OF CASH AND CASH EQUIVALENTS IN EXCESS OF FDIC LIMIT

  September 30, 2023  December 31, 2022 
Total cash in excess of FDIC limits of $250,000 $6,169,123  $21,682,144 

The Company continually monitors its positions with, and the credit quality of, the financial institutions with which it invests, as deposits are held in excess of federally insured limits. The Company has not experienced any losses in such accounts.


The following table provides a reconciliation of cash and restricted cash to amounts shown in unaudited condensedcondensed consolidated statements of cash flowflow:

: 


 March 31, 2023  March 31, 2022 
Cash $19,765,487  $20,587,830 
Restricted cash  1,728,232   - 
Total cash and restricted cash $21,493,719  $20,587,830 

SCHEDULE OF CASH AND RESTRICTED CASH

  September 30, 2023  September 30, 2022 
Cash $7,137,833  $30,009,173 
Restricted cash  628,232   1,325,000 
Total cash and restricted cash $7,766,065  $31,334,173 

Restricted Cash

The Company'sCompany’s restricted cash consisted of cash balances which were restricted as to withdrawal or usage under the August 18, 2022 securities purchase agreement for the purpose of funding any amounts due under the Series E Certificate of Designation upon the redemption of the Series E Preferred Stock. The balance also included cash held in the collateral account to cover the cash draw from the line of credit.


7


Note 5. SEGMENT INFORMATION AND DISAGGREGATION OF REVENUES


In accordance with FASB ASC 280, "Disclosures“Disclosures about Segment of an enterprise and related information"information”, the Company determined it has two reportable segments: grocery and vapor. There are no inter-segment revenues.


The Company'sCompany’s general and administrative costs are not segment specific. As a result, all operating expenses are not managed on segment basis.

8

The Company reportstables below present information about reportable segments for the following segments in accordance with management guidance: Vaporthree months and Grocery. When the Company prepares its internal management reporting to evaluate business performance, we disaggregate revenue into the following categories that depict how the nature, amount, timingnine months ended September 30, 2023, and uncertainty of revenue and cash flows are affected by economic factors.


 Three Months Ended March 31, 
  2023  2022 
Vapor $38  $249,563 
Grocery  13,559,706   4,798,990 
Total revenue $13,559,744  $5,048,553 
         
Retail Vapor $38  $249,563 
Retail Grocery  11,613,730   4,283,288 
Food service/restaurant  1,943,914   509,810 
Online/eCommerce  2,062   5,892 
Total revenue $13,559,744  $5,048,553 
         
Loss from operations - Vapor  (6,672)  (18,967)
(Loss) income from operations - Grocery  (276,842)  163,936 
Corporate items  (1,699,533)  (1,499,875)
Total loss from operations $(1,983,047) $(1,354,906)



2022:

SCHEDULE OF INFORMATION ABOUT REPORTABLE SEGMENTS

  2023  2022  2023  2022 
  

Three Months Ended

September 30,

  

Nine Months Ended

September 30,

 
  2023  2022  2023  2022 
Vapor $-  $1,187  $38  $256,747 
Grocery  12,704,600   5,775,543   39,839,203   16,700,596 
Total revenue $12,704,600  $5,776,730  $39,839,241  $16,957,343 
                 
Retail Vapor $-  $1,187  $38  $256,747 
Retail Grocery  11,307,056   5,187,540   35,374,653   14,944,074 
Food service/restaurant  1,396,194   584,382   4,459,142   1,743,228 
Online/eCommerce  1,350   3,621   5,408   13,294 
Total revenue $12,704,600  $5,776,730  $39,839,241  $16,957,343 
                 
Loss from operations-Vapor  (7,014)  (4,998)  (24,411)  (39,460)
(Loss) income from operations-Grocery  (688,948)  (289,653)  (1,151,710)  20,397 
Corporate items  (2,695,199)  (1,823,550)  (7,377,745)  (4,822,444)
Total loss from operations $(3,391,161) $(2,118,201) $(8,553,866) $(4,841,507)

Note 6. NOTES RECEIVABLE AND OTHER INCOME


On September 6, 2018, the Company entered into a secured 3636-month promissory note (the(the “Note”) with VPR Brands L.P. for $582,260582,260. The Note bears an interest rate of 7.007.00%%, which payments thereunder are $4,1414,141 weekly. The Company records all proceeds related to the interest of the Note as interest income as proceeds are received.


On August 31, 2022, the Company amended and restated the Note (the "Amended Note"“Amended Note”) with VPR Brands L.P. to extend the maturity date for one year. TheThe outstanding balance for the Amended Note is $211,355211,355. The Amended Note bears an interest rate of 7.007.00%%, which payments thereunder are $1,5001,500 weekly, with such payments commencing as of September 3, 2022. The Amended Note has a balloon payment of $145,931145,931 for all remaining accrued interest and principal balance due in the final week of the 11-year extension of the Amended Note.


In August 2023, VPR Brands L.P. settled with the Company for the remaining notes receivable balance of $145,931 by making a balloon payment of $135,000 cash. The Company recognized a loss of $10,931 from this settlement which is included in other (expense) income net in the accompanying unaudited condensed consolidated statements of operations.

A summary of the Amended Note as of March 31,September 30, 2023 and December 31, 2022 is presented below:

SUMMARY OF AMENDED NOTES

Description September 30, 2023  December 31, 2022 
Promissory Note $            -  $189,225 

9

Description March 31, 2023 December 31, 2022
Promissory Note $172,905 $189,225


8


Note 7. ACQUISITION


On October 14, 2022, the Company through its wholly owned subsidiary, Healthy Choice Markets IV, LLC, entered into an Asset Purchase Agreement (the “Purchase Agreement”) with Dean’s Natural Food Market of Shrewsbury, Inc., a New Jersey corporation, Green’s Natural Foods, Inc., a Delaware corporation, Dean’s Natural Food Market of Chester, LLC, a New Jersey limited liability company, Dean’s Natural Food Market of Basking Ridge, LLC, a New Jersey limited liability company, and Dean’s Natural Food Market, Inc., a New Jersey corporation (collectively, the “Sellers”), and shareholders of the Sellers. Pursuant to the Purchase Agreement, the Company acquired certain assets and assumed certain liabilities of an organic and natural health food and vitamin chain with eight store locations in New York and northern and central New Jersey (the “Stores”).


The cash purchase price under the Asset Purchase Agreement was $5,142,0005,142,000, with $3,000,0003,000,000 seller financing in the form of a promissory note. In addition, the seller is entitled to a contingent earn-out based on a certain revenue threshold within the one-year period of the closing.


The Company recorded $1,108,000$1,108,000 of contingent consideration based on the estimated financial performance for the one year following closing. The contingent consideration was discounted at an interest rate of 3.8%3.8%, which represents the Company'sCompany’s weighted average discount rate. Contingent consideration related to the acquisition is recorded at fair value (level 3) with changes in fair value recorded in other expense (income), net.


The following table summarizes the change in fair value of contingent consideration from acquisition date to March 31,September 30, 2023:


 Fair Market Value - Level 3 
Balance as of October 14, 2022 $1,108,000 
Remeasurement  (333,100)
Balance as of December 31, 2022 $774,900 
Remeasurement  22,100 
Balance as of March 31, 2023 $797,000 

SCHEDULE OF CHANGE IN FAIR VALUE OF CONTINGENT CONSIDERATION

  Fair Market Value - Level 3 
Balance as of October 14, 2022 $1,108,000 
Remeasurement  (333,100)
Balance as of December 31, 2022  774,900 
Remeasurement  (774,900)
Balance as of September 30, 2023 $- 

The following table summarizes the change in fair value of contingent consideration for the three months ended September 30, 2023:

  Fair Market Value - Level 3 
Balance as of June 30, 2023 $372,000 
Beginning balance $372,000 
Remeasurement  (372,000)
Balance as of September 30, 2023 $- 
Ending balance $- 

The following table summarizes the purchase price allocation based on fair values of the net assets acquired at the acquisition date:

SUMMARY OF PURCHASE PRICE ALLOCATION BASED ON FAIR VALUES OF THE NET ASSETS ACQUIRED

  October 14, 2022 
Purchase Consideration    
Cash consideration paid $5,142,000 
Promissory note  3,000,000 
Contingent consideration issued to Green’s Natural seller  1,108,000 
Total Purchase Consideration $9,250,000 
     
Purchase price allocation    
Inventory $1,642,000 
Property and equipment  1,478,000 
Intangible assets  3,251,000 
Right of use asset - Operating lease  6,427,000 
Other liabilities  (211,000)
Operating lease liability  (6,427,000)
Goodwill  3,090,000 
Net assets acquired $9,250,000 
     
Finite-lived intangible assets    
Trade Names (8 years) $1,133,000 
Customer Relationships (6 years)  1,103,000 
Non-Compete Agreement (5 years)  1,015,000 
Total intangible assets $3,251,000 

10

 October 14, 2022 
Purchase Consideration   
Cash consideration paid $5,142,000 
Promissory note  3,000,000 
Contingent consideration issued to Green's Natural seller  1,108,000 
Total Purchase Consideration $9,250,000 
     
Purchase price allocation    
Inventory $1,642,000 
Property and equipment  1,478,000 
Intangible assets  3,251,000 
Right of use asset - Operating lease  6,427,000 
Other liabilities  (211,000)
Operating lease liability  (6,427,000)
Goodwill  3,090,000 
Net assets acquired $9,250,000 
     
Finite-lived intangible assets    
Trade Names (8 years)
 $1,133,000 
Customer Relationships (6 years)
  1,103,000 
Non-Compete Agreement (5 years)
  1,015,000 
Total intangible assets $3,251,000 

9


The acquisition is structured as asset purchase in a business combination, and goodwill is tax-deductible, and amortizable over 15 years for tax purpose.


Revenue and Earnings


The following table represents the combined pro forma revenue and net loss for the three and nine months ended March 31,September 30, 2022:


  
For Three Months Ended
 March 31, 2022
Sales $13,156,447
Net loss $(1,585,281)

SCHEDULE OF SUPPLEMENTAL PRO FORMA INFORMATION

  

For Three Months Ended

September 30, 2022

  

For Nine Months Ended

September 30, 2022

 
Sales $13,208,469  $40,240,844 
Net loss $(2,534,383) $(5,888,835)

The combined proforma revenue and net loss for the three monthand nine months period ended March 31,September 30, 2022 were prepared as though acquisition occurred as of January 1, 2022.



Note 8. PROPERTY, PLANT, AND EQUIPMENT


Property, plant, and equipment consist of the following:

  March 31, 2023  December 31, 2022
Displays
 
$
312,146
  
$
312,146
Building  575,000   575,000
Furniture and fixtures  572,224   560,256
Leasehold improvements
  
1,910,719
   
1,910,719
Computer hardware & equipment  177,652   160,210
Other
  
684,443
   
587,602
   4,232,184   4,105,933
Less: accumulated depreciation and amortization
  
(1,135,585)
   
(993,025)
Total property, plant, and equipment $3,096,599  $3,112,908

SCHEDULE OF PROPERTY, PLANT, AND EQUIPMENT

  September 30, 2023  December 31, 2022 
Displays $312,146  $312,146 
Building  575,000   575,000 
Furniture and fixtures  592,260   560,256 
Leasehold improvements  1,925,385   1,910,719 
Computer hardware & equipment  187,967   160,210 
Other  688,773   587,602 
Property and equipment, gross  4,281,531   4,105,933 
Less: accumulated depreciation and amortization  (1,416,122)  (993,025)
Total property, plant, and equipment, net $2,865,409  $3,112,908 

The Company incurred approximately $137,322142,560 and $64,98449,936 of depreciation expense for the three months ended September 30, 2023 and 2022, and $423,628 and $178,575 of depreciation expense for the nine months ended September 30, 2023 and 2022, respectively. The Company wrote off assets and recognized a loss on disposal of approximately $2,000 for the three months ended September 30, 2023 which is included in other (expense) income, net in the unaudited condensed consolidated statements of operations.

 March 31, 2023 and 2022, respectively.

11

10



Note 9. INTANGIBLE ASSETS


Intangible assets, net are as follows:


March 31, 2023 Useful Lives (Years) 
Gross
Carrying Amount
 
Accumulated
Amortization
 
Net
Carrying Amount
Trade names  8-10 years $2,569,000 $(800,880) $1,768,120
Customer relationships  4-6 years  2,669,000  (1,107,722)  1,561,278
Patents  10 years  384,665  (169,587)  215,078
Non-compete  4-5 years  1,602,000  (371,867)  1,230,133
Intangible assets, net    $7,224,665 $(2,450,056) $4,774,609

December 31, 2022 Useful Lives (Years) 
Gross
Carrying Amount
 
Accumulated
Amortization
 
Net
Carrying Amount
Trade names  8-10 years  $2,569,000  (725,723)  $1,843,277
Customer relationships  4-6 years  2,669,000  (1,033,306)  1,635,694
Patents  10 years  384,665  (159,658)  225,007
Non-compete  4-5 years  1,602,000  (300,467)  1,301,533
Intangible assets, net    $7,224,665 $(2,219,154) $5,005,511

SCHEDULE OF INTANGIBLE ASSETS, NET

September 30, 2023 Useful Lives (Years) Gross Carrying Amount  Accumulated Amortization  Net Carrying Amount 
Trade names 8-10 years $2,569,000  $(951,193) $1,617,807 
Customer relationships 4-6 years  2,669,000   (1,256,556)  1,412,444 
Patents 10 years  384,665   (188,507)  196,158 
Non-compete 4-5 years  1,602,000   (514,666)  1,087,334 
Intangible assets, net   $7,224,665  $(2,910,922) $4,313,743 

December 31, 2022 Useful Lives (Years) Gross Carrying Amount  Accumulated Amortization  Net Carrying Amount 
Trade names 8-10 years $2,569,000   (725,723) $1,843,277 
Customer relationships 4-6 years  2,669,000   (1,033,306)  1,635,694 
Patents 10 years  384,665   (159,658)  225,007 
Non-compete 4-5 years  1,602,000   (300,467)  1,301,533 
Intangible assets, net   $7,224,665  $(2,219,154) $5,005,511 

Intangible assets are amortized on a straight-line basis over their estimated useful lives. Amortization expense was approximately $230,902$230,590 and $143,386$165,100 for the three months ended March 31,September 30, 2023 and 2022, and $691,768 and $473,587 for the nine months ended September 30, 2023 and 2022, respectively. Future annual estimated amortization expense is as follows:


Years ending December 31,   
2023 (remaining nine months) $692,706 
2024  923,608 
2025  918,108 
2026  840,127 
2027  695,498 
Thereafter  704,562 
Total $4,774,609 

11

SCHEDULE OF FUTURE ANNUAL ESTIMATED AMORTIZATION EXPENSE

 $- 
Years ending December 31,   
2023 (remaining three months) $230,590 
2024  922,358 
2025  916,858 
2026  838,877 
2027  694,457 
Thereafter  710,603 
Total $4,313,743 

Note 10. CONTRACT LIABILITIES


A summary of the contract liabilities activity at March 31,September 30, 2023 and December 31, 2022 is presented below:

SUMMARY OF CONTRACT LIABILITIES ACTIVITY

  September 30, 2023  December 31, 2022 
Beginning balance as January 1, $198,606  $23,178 
Beginning balance $198,606  $23,178 
Issued  664,003   859,383 
Redeemed  (664,294)  (628,012)
Breakage recognized  (53,454)  (55,943)
Ending balance $144,861  $198,606 

12


 March 31, 2023  December 31, 2022 
Beginning balance as January 1, $198,606  $23,178 
Issued  695,438   859,383 
Redeemed  (640,160)  (628,012)
Breakage recognized  (53,512)  (55,943)
Ending balance $200,372  $198,606 

Note 11. DEBT


The following table provides a breakdown of the Company'sCompany’s debt as of March 31,September 30, 2023 and December 31, 2022 is presented below:


_ March 31, 2023  December 31, 2022 
Promissory note $2,782,847  $2,913,788 
Other debt  142   815 
Total debt $2,782,989  $2,914,603 
Current portion of long-term debt  (543,945)  (536,542)
Long-term debt $2,239,044  $2,378,061 

SCHEDULE OF BREAKDOWN OF DEBT

  September 30, 2023  December 31, 2022 
Promissory note $2,515,013  $2,913,788 
Other debt  -   815 
Total debt $2,515,013  $2,914,603 
Current portion of long-term debt  (560,322)  (536,542)
Long-term debt $1,954,691  $2,378,061 

Note 12. STOCKHOLDERS’ EQUITY


Series E Redeemable Convertible Preferred Stock


On August 18, 2022, the Company entered into a Securities Purchase Agreement ("(“Series E Preferred Stock"Stock”) pursuant to which the Company sold and issued 14,722 shares of its Series E Redeemable Convertible Preferred Stock to institutional investors for $1,000$1,000 per share or an aggregate subscription of $13.25$13.25 million. The number of shares issued to each participant is based on subscription amount multiplied by conversion rate of 1.1111.1.1111. The Company also incurred offering costs of approximately $410,000,$410,000, which covers legal and consulting fee.

The HCMC Series E Preferred Stock shall havehas voting rights on as converted basis at the Company’s next stockholders’ meeting. However, as long as any shares of HCMC Series E Preferred Stock are outstanding, the Company shall not, without the affirmative vote of the holders of a majority of the then outstanding shares of the HCMC Series E Preferred Stock, (a) alter or change adversely the powers, preferences or rights given to the HCMC Series E Preferred Stock or alter or amend the Certificate of Designation, (b) increase the number of authorized shares of HCMC Series E Preferred Stock, or (c) enter into any agreement with respect to any of the foregoing. Each share of Series E Preferred Stock shall be convertible, at any time and from time to time at the option of the Holder thereof, into that number of shares of Common Stock (subject to the beneficial ownership limitations). The initial conversion price for the HCMC Series E Preferred Stock shall equal $0.0001.

$0.0001.

Upon any liquidation, dissolution or winding-up of the Company, whether voluntary or involuntary that is not a Fundamental Transaction (as defined in the Certificate of Designation), the holders of HCMC Series E Preferred Stock shall be entitled to receive out of the assets, whether capital or surplus, of the Company an amount equal to $1,000$1,000 per share of Series E Preferred Stock.


Unless earlier converted or extended as set forth below, a holder may require the redemption of all or a portion of the stated value of the HCMC Series E Preferred Stock either (1) six months after closing or (2) the time at which the balance is due and payable upon an event of default.


On March 1, 2023, the Company entered into a First Amendment to HCMC Series E Preferred Stock with each purchaser ("Purchaser"(“Purchaser”) identified as those who participated in the HCMC Series E Preferred Stock, dated as of August 18, 2022. The parties amended the HCMC Preferred Stock related to the conversion payment whereby upon conversion of the Series E Preferred Stock prior to the record date for the Spin-Off, the Company will pay the Purchaser ten percent (10%(10%) of the stated value of the Series E Preferred Stock converted. The record date iswas May 1, 2023.

On May 15, 2023, the Company and the Purchaser entered into the Second Amendment to the Securities Purchase Agreement, pursuant to which the Company agreed to extend the time period for the Conversion Payment eligibility to December 1, 2023. The Company filed an amendment to the Certificate of Designation to make the redemption price of the Preferred Stock (the “Redemption Price”) equal the Stated Value regardless of the date on which it is redeemed. Prior to this amendment, the Redemption Price was discounted by 1% for each month after the seven-month anniversary of the Issue Date that the Purchaser elected not to redeem.

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12



As

For the three months ended September 30, 2023, there were no shares of March 31,common stock issued as a result of the Series E preferred stock conversion. Additionally, there were no shares redeemed during the quarter ended September 30, 2023.

For the three months ended September 30, 2023, 6,700,000,0000 shares of common stock were issued as a result of the Series E preferred stock conversion. 5560 shares of Series E preferred stock were redeemed.

As of September 30, 2023, 1,585 shares of Series E preferred stock was converted into 15,850,000,000 shares of common stock as a result of the Series E preferred stock conversion. 11,193 shares of Series E preferred stock was redeemed and approximately $556,000$11,170,000 was paid for redemption.


Pursuant to the Securities Purchase Agreement, purchasers of the Series E Convertible Preferred Stock will also be required to purchase Series A Convertible Preferred Stock of NewCo resulting from spin off of HCMC’s grocery and wellness businessesHealthy Choice Wellness Corp. (“HCWC”) in the same subscription amounts that the Purchasers paid for the HCMC Series E Preferred Stock.


HCWC is the HCMC subsidiary that will be spun off to HCMC’s stockholders in connection with the spin off of HCMC’s grocery and wellness businesses.

Series D Convertible Preferred Stock

On February 7, 2021, the Company entered into a Securities Purchase Agreement, pursuant to which the Company sold and issued 5,000 shares of its Series D Convertible Preferred Stock (the “Preferred Stock”) to accredited investors for $1,000 per share or an aggregate subscription of $5.0 million. In the third quarter of 2023, the Company has issued 8.0 billion shares of Company common stock in connection with the exercise of the remaining 800 shares of the Series D Convertible Preferred Stock at a conversion price of $0.0001 per share. As of September 30, 2023, all series D preferred stocks have been converted. The Series D Stocks had no voting rights.

Stock Options


and Restricted Stock

During the threenine months ended March 31,September 30, 2023 and 2022, no stock options of the Company were exercised into common stock.


On April 23, 2023, the Board of Directors (the “Board”) of HCMC approved the Second Amendment to the 2015 Equity Incentive Plan (the “Amended Plan”). The Amended Plan increased the number of shares of HCMC common stock authorized for issuance under the Amended Plan to 225,000,000,000 shares.

On April 23, 2023, HCMC’s board of directors has approved the issuance of approximately an additional 107,675,000,000 shares of restricted common stock to the employees and executive officers of HCMC. Each grant of restricted common stock will commence vesting of 12.5% of the award on February 1, 2024 and will vest in 12.5% increments on the last day of each calendar quarter thereafter through September 30, 2025. All shares of restricted common stock related to the April 23, 2023 issuance remain unvested as of September 30, 2023.

During the three months ended March 31,September 30, 2023 and 2022,, the Company recognized stock-based compensation of approximately $1,127,000$50,000 and $0$0, respectively in connection with amortization of restricted stock and stock optionsoptions. During the nine months ended September 30, 2023 and 2022, the Company recognized stock-based compensation of approximately $.2,304,000 and $0, respectively. Stock based compensation is included as part of selling, general and administrative expense in the accompanying unaudited condensed consolidated statements of operations.


Income (Loss) Per Share


The following table summarizes the Company’s securities, in common sharestock equivalents, which have been excluded from the calculation of dilutive loss per share as their effect would be anti-dilutive:

SCHEDULE OF DILUTIVE LOSS PER SHARE

  2023  2022 
  As of September 30, 
  2023  2022 
Preferred stock  19,444,000,000   148,471,000,000 
Stock options  67,587,230,680   68,587,000,000 
Restricted stock  1,500,000,000   - 
Total  88,531,230,680   217,058,000,000 

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 As of March 31, 
  2023  2022 
Preferred stock  136,215,000,000   1,250,000,000 
Stock options  67,587,000,000   67,587,000,000 
Restricted stock  5,500,000,000   - 
Total  209,302,000,000   68,837,000,000 

The difference between our common stock outstanding as of September 30, 2023 of 475,266,632,384 and the weighted average number of common stock outstanding in our basic and diluted net loss per share is the exclusion of 111,675,000,000 shares of restricted common stock outstanding which are unvested as of September 30, 2023. There are no other reconciling items except for differences resulting from computing share issuances on a weighted average basis.

Note 13. COMMITMENTS AND CONTINGENCIES


On July 7, 2023, the Company entered into patent licensing agreement in the vape segment to grant the licensee the non-exclusive right and license to use, offer or sell the licensed products in the territory of the United States of America. The Company is still in the process of building this operation, and no product sales or no royalties earned as of the date of this filing.

Legal Proceedings


Two lawsuits were filed against the Company and its subsidiaries in connection with alleged claimed battery defects for an electronic cigarette device. Plaintiffs claim these batteries were sold by a store of the Company’s subsidiary and have sued for an undetermined amount of damages (other than a total of $0.4$0.4 million of medical costs). The initial complaints were filed between January 2019 and April 2019. We responded to the complaints in 2019 and we exchanged additional support information with the plaintiff for one of the lawsuits in 2021. Given the lack of information presented by the plaintiffs to date, the Company is unable to predict the outcome of these matters and, at this time, cannot reasonably estimate the possible loss or range of loss with respect to these legal proceedings.


On November 30, 2020, the Company filed a patent infringement lawsuit against Philip Morris USA, Inc. and Philip Morris Products S.A. in the U.S. District Court for the Northern District of Georgia. The lawsuit alleges infringement on HCMC-owned patent(s) by the Philip Morris product known and marketed as “IQOS®”. Philip Morris claims that it is currently approaching 14 million users of its IQOS® product and has reportedly invested over $3$3 billion in their smokeless tobacco products. On December 3, 2021, the District Court for the Northern District of Georgia effectively dismissed HCMC’s patent infringement action against Philip Morris USA, Inc. and Philip Morris Products S.A. On December 14, 2021, the Company filed a notice of appeal of the District Court for the Northern District of Georgia’s dismissal of the Company’s patent infringement action against Philip Morris USA, Inc. and Philip Morris Products S.A. The appeal brief was filed on February 28, 2022.


On December 3, 2021, the District Court for the Northern District of Georgia effectively dismissed HCMC’s patent infringement action against Philip Morris USA, Inc. and Philip Morris Products S.A. In connection with such dismissal, the defendants sought to recover attorney’s fees from the Plaintiff. On February 22, 2022, the District Court for the Northern District of Georgia granted the defendant’s an award of approximately $575,000575,000 in attorneys’ fees to be paid by the Company. The Company has fully provisioned this amount as of December 31, 2022. HCMC appealed this ruling on June 22, 2022. Refer to Note 14 Subsequent Event.


From time to time the Company is involved in legal proceedings arising in the ordinary course of our business. We believe that there is no

 other litigation pending that is likely to have, individually or in the aggregate, a material adverse effect on our financial condition or results of operations as of March 31, 2023

. With respect to legal costs, we record such costs as incurred.


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Note 14. SUBSEQUENT EVENTS

On April 12, 2023, the U.S. Court of Appeals for the Federal Circuit ruled in favor of HCMC on two separate appeals it had filed in its patent infringement action against Philip Morris USA, Inc. and Philip Morris Products S.A. pending in the district court for the Northern District of GeorgiaGeorgia.

.


In the first appeal, HCMC appealed the ruling of the District Court dismissing HCMC’s patent infringement action and denying HCMC’s motion to amend its pleading. In the second appeal, HCMC appealed the District Court’s award of attorneys’ fees to Philip Morris. In its decisions, the Federal Circuit ruled for HCMC by reversing both of those decisions and remanded the case back to the District Court for further proceedings.


As of the date of filing, 9,150,000,000 shares of common stock were subsequently issued since March 31, 2023 as a result of the ruling, the Company reversed the $575,000 which was previously fully provisioned during the three months ended March 31, 2023.

There were two lawsuits in connection with alleged claimed battery defects for an electronic cigarette device. One has been dismissed by the court wherein the plaintiff settled with the Company’s insurance carrier with no economic impact to the Company. In the second lawsuit the Company is in the process of settlement and the case has been removed from the Courts trial calendar. Economic impact to the Company, if any, is not known or estimable at this time.

On September 26, 2023, HCMC filed a patent infringement lawsuit against R.J. Reynolds Vapor Company (“RJR”) in the U.S. District Court for the Middle District of North Carolina in connection with HCMC’s assertions that RJR’s Vuse electronic cigarette infringes one of HCMC’s patents.

From time to time the Company is involved in legal proceedings arising in the ordinary course of our business. We believe that there is no other litigation pending that is likely to have, individually or in the aggregate, a material adverse effect on our financial condition or results of operations as of September 30, 2023. With respect to legal costs, we record such costs as incurred.

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Note 14. SUBSEQUENT EVENTS

On September 28, 2023, the Company through its wholly owned subsidiary, Healthy Choice Markets V, LLC, entered into an Asset Purchase Agreement (the “Purchase Agreement”) with ET Holding, Inc., d/b/a Ellwood Thompson’s Local Market, a Virginia corporation, Ellwood Thompson’s Natural Market, L.C., a Virginia limited liability company, and Richard T. Hood, an individual resident of the Commonwealth of Virginia. The Company acquired certain assets and assumed certain liabilities of an organic and natural health food and vitamin store located in Richmond, Virginia (the “Store”).

The purchase price under the Purchase Agreement is approximately $1,500,000, of which $750,000 is in the form of a promissory note. The Company will assume all lease obligations for the Store. The transaction was entered into on September 28, 2023 with effective date of October 1, 2023. The Company has engaged a professional valuation firm to perform the valuation of the assets acquired and liabilities assumed. The purchase price accounting has not been finalized.

On October 2, 2023, the Company signed addendum with the current landlord to renew the lease on its headquarter office for an additional twelve-month period starting from November 1, 2023.

On October 27, 2023, the Company filed a new registration statement on Form S-1 in connection with the spin-off of all of the existing HCWC common stock by Healthier Choices Management Corp. (the “Spin Off S-1”) with the Securities and Exchange Commission (the “Commission”).

On October 30, 2023, the Company filed Amendment No. 1 to its registration statement on Form S-1 (“IPO S-1”) with the Commission.

On October 30, 2023, the Company entered into third amendment to the Securities Purchase Agreement with its Series E Redeemable Convertible Preferred Stock conversions.


On April 23, 2023,purchasers. The parties agreed to: (1) set the Boardinitial conversion price for the Series A Preferred Stock to be the 5-day volume weighted average price measured using the 5 trading days preceding the purchase of Directorsthe Series A Preferred Stock, (2) on the 40th calendar day (the “Reset Date”) after the sale of HCMC approved the Second AmendmentSeries A Preferred Stock, reset the conversion price in the event the closing price of the Class A common stock on such date is less than the initial conversion, (3) have the reset conversion price equal a 10% discount to the 2015 Equity Incentive Plan which increased5-day volume weighted average price measured using the number of shares of HCMC common stock authorized for issuance under5 trading days preceding the Amended Plan to 225,000,000,000 shares. The board of directors also approvedReset Date; provided, however, in no instance will the issuance of an additional 107,675,000,000 shares of restricted common stock to the employees and executive officers of HCMC. The grants of restricted common stock will commence vesting at 12.5%conversion price be reset below 30% of the awardinitial conversion price, and (4) amend the date on Februarywhich the obligation to acquire the Series A Preferred Stock ceases to March 1, 2024 and will vest in 2.5% increments on the last day of each calendar quarter thereafter through September 30, 2025.
2024.

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ITEM 2. MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF CONDENSED CONSOLIDATED OPERATIONS


The following discussion and analysis should be read in conjunction with our unaudited interim condensed consolidated financial statements and related notes appearing elsewhere in this report on Form 10-Q. In addition to historical information, this discussion and analysis contains forward-looking statements that involve risks, uncertainties, and assumptions. Our actual results may differ materially from those anticipated in these forward-looking statements. The terms “we,” “us,” “our,” and the “Company” refer to Healthier Choices Management Corp. and its wholly-owned subsidiaries, Healthy Choice Markets, Inc., Healthy Choice Markets 2, LLC (“Paradise Health and Nutrition”), Healthy Choice Markets 3, LLC (“Mother Earth’s Storehouse”), Healthy Choices Markets 3 Real Estate LLC, Healthy Choice Markets IV, LLC (“Green'sGreen’s Natural Foods”), Healthy Choice Markets V, LLC (“Ellwood Thompson’s Local Market”), HCMC Intellectual Property Holdings, LLC, Healthy Choice Wellness, LLC, The Vitamin Store, LLC, Healthy U Wholesale, Inc., and The Vape Store, Inc. (“Vape Store”). All intercompany accounts and transactions have been eliminated in consolidation.


Company Overview


Healthier Choices Management Corp.is a holding company focused on providing consumers with healthier daily choices with respect to nutrition and other lifestyle alternatives.

Through its wholly owned subsidiary HCMC Intellectual Property Holdings, LLC, the Company manages and intends to expand on its intellectual property portfolio.

Through its wholly owned subsidiaries, Healthy Choice Markets, Inc., Healthy Choice Markets 2, LLC, and Healthy Choice Markets 3, LLC, and Healthy Choice Markets IV, LLC respectively, the Company operates:

Ada’s Natural Market, a natural and organic grocery store offering fresh produce, bulk foods, vitamins and supplements, packaged groceries, meat and seafood, deli, baked goods, dairy products, frozen foods, health & beauty products and natural household items.
Paradise Health & Nutrition’s three stores that likewise offer fresh produce, bulk foods, vitamins and supplements, packaged groceries, meat and seafood, deli, baked goods, dairy products, frozen foods, health & beauty products and natural household items.
Mother Earth’s Storehouse, a two store organic and health food and vitamin chain in New York’s Hudson Valley, which has been in existence for over 40 years.

Green's Ada’s Natural Market, a natural and organic grocery store offering fresh produce, bulk foods, vitamins and supplements, packaged groceries, meat and seafood, deli, baked goods, dairy products, frozen foods, health & beauty products and natural household items (www.Adasmarket.com).
Paradise Health & Nutrition’s three stores that likewise offer fresh produce, bulk foods, vitamins and supplements, packaged groceries, meat and seafood, deli, baked goods, dairy products, frozen foods, health & beauty products and natural household items (www.ParadiseHealthDirect.com).
Mother Earth’s Storehouse, a two store organic and health food and vitamin chain in New York’s Hudson Valley, which has been in existence for over 40 years (www.MotherEarthStorehouse.com).
Green’s Natural Foods’ eight stores in New York and New Jersey, offering a selection of 100% organic produce and all-natural, non-GMO groceries & bulk foods; a wide selection of local products; an organic juice and smoothie bar; a fresh foods department, which offers fresh and healthy “grab & go” foods; a full selection of vitamins & supplements; as well as health and beauty products (www.Greensnaturalfoods.com).

Ellwood Thompson’s, an organic and natural health food and vitamin store located in Richmond, Virginia. (www.ellwoodthompsons.com). Ellwood Thompson’s was acquired on October 1, 2023 for a purchase price of approximately $1,500,000.

Through its wholly owned subsidiary, Healthy Choice Wellness, LLC, the Company has licensing agreements for(1) operates Healthy Choice Wellness CentersCenter in Kingston, NY and (2) has a licensing agreement for a Healthy Choice Wellness Center located at the Casbah Spa and Salon in Fort Lauderdale, FL, and Boston Direct Health in Boston, MA. FL.

These centers offer multiple IV drip “cocktails” for clients to choose from that are designed to help boost immunity, fight fatigue and stress, reduce inflammation, enhance weight loss, and efficiently deliver antioxidants and anti-aging mixes. Additionally, there are cocktails for health, beauty, and re-hydration. (www.HealthyChoiceWellness.com).


Through its wholly owned subsidiary, Healthy U Wholesale Inc., the Company sells vitamins and supplements, as well as health, beauty and personal care products on its website www.TheVitaminStore.com.

 

www.TheVitaminStore.com.

Additionally, the Company markets its patented Q-Unit™ and Q-Cup® technology. Information on these products and the technology is available on the Company’s website at www.theQcup.com.
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Liquidity


The unaudited condensed consolidated financial statements included elsewhere in this Form 10-Q have been prepared in conformity with GAAP, which contemplate continuation of the Company as a going concern and realization of assets and satisfaction of liabilities in the normal course of business and do not include any adjustments that might result from the outcome of any uncertainties related to our going concern assessment. The carrying amounts of assets and liabilities presented in the financial statements do not necessarily purport to represent realizable or settlement values. The unaudited consolidated financial statements do not include any adjustments that might result from the outcome of these uncertainties.

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The Company incurred a loss from operations of approximately $2.0$8.6 million for the threenine months endedMarch 31, 2023. September 30, 2023. As of March 31,September 30, 2023,, cash totaled approximately $19.8$7.1 million. The Company expects to continue incurring losses for the foreseeable future but we anticipate that ourbelieves current cash on hand is sufficient to meet its obligations and capital requirements for at least the next twelve months from the date of filing. In the past, the Company financed its operations primarily through issuances of common stock and convertible preferred stock. However, we have no commitments to obtain such additional cash tofinancing, and there can be generated from operationsno assurance that the Company will be sufficientable to cover our projected operating expenses forraise the foreseeable future. Management does not believe there are any substantial doubts about the Company’s abilitynecessary funds to continue as a going concern within a year and a day from the issuance of these unaudited consolidated financial statements.


fund its operations.

Factors Affecting Our Performance


We believe the following factors affect our performance:


Retail: We believe the operating performance of our retail stores will affect our revenue and financial performance. The Company has four natural and organic groceries and dietary supplement stores located in Florida, as well as ten located in New York and New Jersey. The Company has closed retail vape stores, as management has shifted its retail sales focus to the wholesale and online channel. The adverse industry trends and increasing federal and state regulations that, if implemented, may negatively impact future wholesale and online operations in vapor segment.


Increased Competition: Food retail is a large and competitive industry. Our competition varies and includes national, regional, and local conventional supermarkets, national superstores, alternative food retailers, natural foods stores, smaller specialty stores, and farmers’ markets. In addition, we compete with restaurants and other dining options in the food-at-home and food-away-from-home markets. The opening and closing of competitive stores, as well as restaurants and other dining options, in regions where we operate will affect our results. In addition, changing consumer preferences with respect to food choices and to dining out or at home can impact us. We also expect increased product supply and downward pressure on prices to continue and impact our operating results in the future.

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Results of Operations


The following table sets forth our unaudited condensed consolidated Statements of Operations for the three months ended March 31,September 30, 2023 and 2022 that is used in the following discussions of our results of operations:

  

Three Months Ended

September 30,

  2023 to 2022 
  2023  2022  Change $ 
SALES            
Vapor sales, net $-  $1,187  $(1,187)
Grocery sales, net  12,704,600   5,775,543   6,929,057 
TOTAL SALES, NET  12,704,600   5,776,730   6,927,870 
             
Cost of sales vapor  -   364   (364)
Cost of sales grocery  8,061,966   3,909,190   4,152,776 
GROSS PROFIT  4,642,634   1,867,176   2,775,458 
             
OPERATING EXPENSES            
Selling, general and administrative  8,033,795   3,985,377   4,048,418 
LOSS FROM OPERATIONS  (3,391,161)  (2,118,201)  (1,272,960)
             
OTHER INCOME (EXPENSE)            
Gain (loss) on investment  343   (11,314)  11,657 
Change in contingent consideration  372,000   -   372,000 
Other (expense) income, net  (8,397)  4,327   (12,724)
Interest income, net  36,226   50,202   (13,976)
Total other income (expense), net  400,172   43,215   356,957 
             
NET LOSS $(2,990,989) $(2,074,986) $(916,003)

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 Three Months Ended March 31, 2023 to 2022
 2023 2022 Change $
SALES        
Vapor sales, net$38 $249,563 $(249,525)
Grocery sales, net 13,559,706  4,798,990  8,760,716
TOTAL SALES, NET 13,559,744  5,048,553  8,511,191
         
Cost of sales vapor 653  111,684  (111,031)
Cost of sales grocery 8,644,700  2,964,355  5,680,345
GROSS PROFIT 4,914,391  1,972,514  2,941,877
         
OPERATING EXPENSES        
Selling, general and administrative 6,897,438  3,327,420  3,570,018
LOSS FROM OPERATIONS (1,983,047)  (1,354,906)  (628,141)
         
OTHER INCOME (EXPENSE)        
(Loss) gain on investment (4,457)  3,514  (7,971)
Other (expense) income, net (17,450)  16,874  (34,324)
Interest income 97,653  16,603  81,050
Total other income (expense), net 75,746  36,991  38,755
         
NET LOSS$(1,907,301) $(1,317,915) $(589,386)
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Net

The decrease in net vapor sales decreasedapproximately $0.2 million to $0.0 thousand for the three months endedMarch 31, 2023 as compared to $0.2 million for the same period in 2022. The decrease in sales is primarily due to closing all retail vape store,stores in the second quarter of 2022, as management has shifted its retail sales focus to the wholesale and online channel. The sales for the three months ended March 31,September 30, 2023, were significantly impacted by technical issues associated with the processing of credit card payments. Management is continuing to work with the third-party provider to address the matter.


Net grocery sales increased $8.8$6.9 million to $13.6$12.7 million for the three months ended March 31,September 30, 2023 as compared to $4.8$5.8 million for the same period in 2022. The $8.8$6.9 million increase in grocery sales was primarily due to the acquisition of Mother Earth's Storehouse and Green'sGreen’s Natural Foods.


Vapor cost of goods soldsales for the three months ended March 31,September 30, 2023 and 2022 were $0 and $0.4 thousand, respectively, a decrease of $0.4 thousand. The decrease is primarily due to closing retail vape stores, as management has shifted its retail sales focus to the wholesale and online channel. Gross (loss) profit was $0 and $0.8 thousand for three months ended September 30, 2023 and 2022, respectively.

Grocery cost of sales for the three months ended September 30, 2023 and 2022 were $8.1 million and $3.9 million, respectively. The increase of $4.2 million is primarily due to the acquisition of Green’s Natural Foods stores. Gross profit was $4.6 million and $1.9 million for the three months ended September 30, 2023 and 2022, respectively. Gross margin as a percentage of sales increased approximately 4% as compared to the same period in prior year as a result of increased product margin due to improved purchasing control in all grocery stores.

Total operating expenses increased approximately $4.0 million to $8.0 million for the three months ended September 30, 2023 compared to $4.0 million for the same period in 2022. The increase is due to the acquisition of Green’s Natural Foods stores of approximately $3.2 million, and stock compensation expense of $1.1 million, offset by decreases in professional fees of $0.4 million.

Total other income (expense), net increased $357,000 to $4000,000 for the three months ended September 30, 2023 compared to $43,000 for the same period in 2022. The increase in net other income is mainly attributable to the write off of the contingent liability related with Green’s Natural Foods seller’s earn-out.

The following table sets forth our unaudited condensed consolidated Statements of Operations for the nine months ended September 30, 2023 and 2022 that is used in the following discussions of our results of operations:

  

Nine Months Ended

September 30,

  2023 to 2022 
  2023  2022  Change $ 
SALES            
Vapor sales, net $38  $256,747  $(256,709)
Grocery sales, net  39,839,203   16,700,596   23,138,607 
TOTAL SALES, NET  39,839,241   16,957,343   22,881,898 
             
Cost of sales vapor  653   112,610   (111,957)
Cost of sales grocery  25,199,879   10,674,170   14,525,709 
GROSS PROFIT  14,638,709   6,170,563   8,468,146 
             
OPERATING EXPENSES            
Selling, general and administrative  23,192,575   11,012,070   12,180,505 
LOSS FROM OPERATIONS  (8,553,866)  (4,841,507)  (3,712,359)
             
OTHER INCOME (EXPENSE)            
Loss on investment  (8,057)  (6,000)  (2,057)
Change in contingent consideration  774,900   -   774,900 
Other income  853   27,376   (26,523)
Interest income, net  235,125   81,715   153,410 
Total other income (expense), net  1,002,821   103,091   899,730 
             
NET LOSS $(7,551,045) $(4,738,416) $(2,812,629)

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Net vapor sales decreased $0.3 million to $0 million for the nine months ended September 30, 2023 as compared to $0.3 million for the same period in 2022. The decrease in sales is primarily due to closing the remaining retail vape stores during the nine months ended September 30, 2022, as management has shifted its retail sales focus to the wholesale and online channel. The sales for the nine months ended September 30, 2023 were significantly impacted by technical issues associated with the processing of credit card payments. Management is continuing to work with the third-party provider to address the matter.

Net Grocery sales increased $23.1 million to $39.8 million for the nine months ended September 30, 2023 as compared to $16.7 million for the same period in 2022. The increase in sales is primarily due to acquisition of Green’s Natural Foods in October 2022.

Vapor cost of sales for the nine months ended September 30, 2023 and 2022 were $1.0 thousand and $0.1 million, respectively, a decrease of $0.1 million. The decrease is primarily due to closing retail vape stores, as management has shifted its retail sales focus to the wholesale and online channel. Gross (loss) profit was $(0.6)$(1.0) thousand and $0.1 million for threethe nine months ended March 31,September 30, 2023 and 2022, respectively.


Grocery cost of goods soldsales for the threenine months endedMarch 31, September 30, 2023 and 2022 were $8.6$25.2 million and $3.0$10.7 million, respectively. Therespectively, an increase of $5.6 million$14.5 million. The increase is primarily due to the acquisition of Mother Earth's Storehouse and Green'sGreen’s Natural Foods stores.in October 2022. Gross profit was $4.9$14.6 million and $1.8$6.0 million for the threenine months ended September 30, 2023 and 2022, respectively.

 March 31, 2023

and 2022, respectively. Gross margin as a percentage of sales decreased approximately 2.0% as compared to the same period in prior year as a result of increased inventory shrink and inventory reserve.


Total operating expenses increased $3.6$12.2 million to $6.9$23.2 million for the threenine months ended March 31,September 30, 2023 compared to $3.3$11.0 million for the same period in 2022. The increase is primarily due to theGreen’s Natural Food acquisition of Mother Earth's Storehouse and Green's Natural Foods stores, andapproximately $9.3 million, increases in professional feesstock based compensation of $2.3 million, payroll and employee related costs of $0.3, occupancy of $0.2 million, taxes, licenses and permits of $0.2 million.

Net other income of $1.0 million for the nine months ended September 30, 2023 includes a loss on investment of $8,000, change in contingent consideration of $775,000, other income of $1,000, and an interest income of $235,000. Net other income of $0.1 million and stock compensation expensefor the nine months ended September 30, 2022 includes a loss on investment of $0.05 million.


Total net$6,000, other income increased $39,000 to $76,000 for the three months ended March 31, 2023 compared to $37,000 for the same period in 2022. The increase in net other income is mainly attributable to increase inof $27,000, and interest income as a result of an increase in interest rates, offset by increase in remeasurement on contingent liability.

$82,000.

Liquidity and Capital Resources


 Three Months Ended March 31,
 2023 2022
Net cash (used in) provided by     
 Operating activities$(2,344,310) $(679,629)
 Investing activities (109,931)  (5,263,503)
Financing activities (742,164)  34,558
 $(3,196,405) $(5,908,574)
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Nine Months Ended

September 30,

 
  2023  2022 
Net cash (used in) provided by        
Operating activities $(4,939,331) $(2,676,131)
Investing activities  2,165   (5,359,187)
Financing activities  (11,986,893)  12,873,087 
  $(16,924,059) $4,837,769 

Our net cash used in operating activities of approximately $2.3$4.9 million for the threenine months endedMarch 31, September 30, 2023 resulted from a net loss of $1.9$7.6 million, offset by a non-cash adjustment of $1.7$5.9 million and a net cash usage of $2.1$3.3 million from changes in operating assets and liabilities. Our net cash used in operating activities of $0.7$2.7 million for the threenine months endedMarch 31, September 30, 2022 resulted from a net loss of $1.3$4.7 million and a net cash of $0.3 million provided by operation of $0.2 million fromthe changes in operating assets and liabilities, offset by a non-cash adjustment of $0.5$1.7 million.

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The net cash used inprovided by investing activities of $0.1 million$2,000 for the threenine months endedMarch 31, September 30, 2023 resulted resulted from collection on a note receivable and purchases of property and equipment.equipment. The net cash used in investing activities of $5,264,000$5,359,000 for the threenine months endedMarch 31, September 30, 2022 resulted from the acquisition of Mother Earth'sEarth’s Storehouse, collection of a note receivable, and purchases of property and equipmentequipment.

.


The net cash used in financing activities of $742,000approximately $12.0 million for the threenine months endedMarch 31, September 30, 2023 is due to Series E Preferred Stock redemption and exercise, payment for deferred offering cost related with spin off, and principle payment on loan payable. The net cash provided by financing activities of $35,000$12.9 million for the threenine months endedMarch 31, September 30, 2022is due to proceeds received from the Series E Preferred Stock sales and from proceeds received from line of credit.


At March 31,September 30, 2023 and December 31, 2022, we did not have any material financial guarantees or other contractual commitments with vendors that are reasonably likely to have an adverse effect on liquidity.


Our cash balances are kept liquid to support our growing acquisition and infrastructure needs for operational expansion. Most of our cash is concentrated in severalone financial institutionsinstitution and is generally in excess of the FDIC insurance limit. The Company has not experienced any losses on its cash. The following table presents the Company’s cash position as of March 31,September 30, 2023 and December 31, 2022.


 March 31, 2023 December 31, 2022
Cash$19,765,487 $22,911,892
Total assets$52,358,773 $55,255,030
Percentage of total assets 37.75%  41.47%

  September 30, 2023  December 31, 2022 
Cash $7,137,833  $22,911,892 
Total assets $37,287,765  $55,255,030 
Percentage of total assets  19.14%  41.47%

The Company reported a net loss of $1.9$7.6 million for the threenine months endedMarch 31, 2023. September 30, 2023. The Company also had positive working capital of $18.3$4.3 million. The Company expects to continue incurring losses for the foreseeable future, but we do not believe there are any substantial doubts about the Company’s ability to continue as a going concern. The Company'sCompany believes current cash and cash generated from operations will beon hand is sufficient to meet the projected operating expensesits obligations and capital requirements for the foreseeable future through at least the next twelve months from the issuancedate of these unaudited condensed consolidated financial statements.filing. In the past, the Company financed its operations primarily through issuances of common stock and convertible preferred stock. However, we have no commitments to obtain such additional financing, and there can be no assurance that the Company will be able to raise the necessary funds to fund its operations.


Off-Balance Sheet Arrangements


We do not have any off-balance sheet arrangements.


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Critical Accounting Policies and Estimates


Our management’s discussion and analysis of financial condition and results of operations is based on our unaudited condensed consolidated financial statements, which have been prepared in accordance with accounting principles generally accepted in the United States, or U.S. GAAP. The preparation of these condensed consolidated financial statements requires us to exercise considerable judgment with respect to establishing sound accounting policies and in making estimates and assumptions that affect the reported amounts of our assets and liabilities, our recognition of revenues and expenses, and disclosure of commitments and contingencies at the date of the condensed consolidated financial statements.


We base our estimates on our historical experience, knowledge of our business and industry, current and expected economic conditions, the attributes of our products, the regulatory environment, and in certain cases, the results of outside appraisals. We periodically re-evaluate our estimates and assumptions with respect to these judgments and modify our approach when circumstances indicate that modifications are necessary. These estimates and assumptions form the basis for making judgments about the carrying values of assets and liabilities that are not readily apparent from other sources.

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While we believe that the factors we evaluate provide us with a meaningful basis for establishing and applying sound accounting policies, we cannot guarantee that the results will always be accurate. Since the determination of these estimates requires the exercise of judgment, actual results could differ from such estimates.


There have been no material changes to the Company’s critical accounting policies and estimates as compared to the critical accounting policies and estimates described in the 2022 Annual Report, which we believe are the most critical to our business and the understanding of our results of operations and affect the more significant judgments and estimates that we use in the preparation of our condensed consolidated financial statements.


Seasonality


We do not consider our business to be seasonal.


Cautionary Note Regarding Forward-Looking Statements


This report includes forward-looking statements including statements regarding retail expansion, the future demand for our products, the transition to vaporizer and other products, competition, the adequacy of our cash resources and our authorized Common Stock, and our continued ability to raise capital.


The words “believe,” “may,” “estimate,” “continue,” “anticipate,” “intend,” “should,” “plan,” “could,” “target,” “potential,” “is likely,” “will,” “expect” and similar expressions, as they relate to us, are intended to identify forward-looking statements. We have based these forward-looking statements largely on our current expectations and projections about future events and financial trends that we believe may affect our financial condition, results of operations, business strategy and financial needs.


The results anticipated by any or all of these forward-looking statements might not occur. Important factors that could cause actual results to differ from those in the forward-looking statements include our future common stock price, the timing of future Series DE preferred stock exercisesconversions and stock sales, customer acceptance of our products, and proposed federal and state regulation. We undertake no obligation to publicly update or revise any forward-looking statements, whether as the result of new information, future events or otherwise.



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ITEM 3. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK


Not applicable to smaller reporting companies.



ITEM 4. CONTROLS AND PROCEDURES


We are required to report under Section 404(a) of Sarbanes-Oxley regarding the effectiveness of our internal control over financial reporting.


Evaluation of Disclosure Controls and Procedures


Our management, including our Principal Executive Officer and Principal Financial Officer, did not carry out an evaluation on internal controls as of March 31,September 30, 2023 in regard to the effectiveness of our disclosure controls and procedures as defined in Rule 13a-15(e) and 15d-15(e) under the Securities Exchange Act of 1934, or the Exchange Act. As an evaluation was not carried out, our Principal Executive Officer and Principal Financial Officer concluded that our disclosure controls and procedures were ineffective as of the end of the period covered by this report.

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The Company’s management is responsible for establishing and maintaining adequate internal control over financial reporting. Under the supervision and with the participation of the Company’s management, including the Chief Executive Officer and Chief Financial Officer, the Company evaluated the effectiveness of the design and operation of its internal control over financial reporting based on the framework established in Internal Control - Integrated Framework issued by the Committee of Sponsoring Organizations of the Treadway Commission (2013 framework). Based on that evaluation, the Company’s Chief Executive Officer and Chief Financial Officer concluded that the Company’s internal control over financial reporting was ineffective as of March 31,September 30, 2023 and noted the material weaknesses as follows:


Failure to have properly documented and designed disclosure controls and procedures and testing of the operating effectiveness of our internal control over financial reporting.

Failure to perform periodic and year-end inventory observations in a timely manner and adequate controls to sufficiently perform required rollback procedures of inventory counts to the year-end.

Weakness around our purchase orders and inventory procedures,, inclusive of year-end physical inventory observation procedures as well as physical count procedures.

Segregation of duties due to lack of personnel.

Information technology general controls (ITGCs) were not designed effectively to ensure that appropriate access security controls, change management and data center and network operations ITGCs were in place.

Our management concluded that considering internal control deficiencies that, in the aggregate, rise to the level of material weaknesses, we did not maintain effective internal control over financial reporting as of March 31,September 30, 2023 based on the criteria set forth in Internal Control-Integrated Framework (2013) issued by the Committee of Sponsoring Organizations of the Treadway Commission (“COSO”).

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Planned Remediation


Management continues to work to improve its controls related to our material weaknesses listed above. In order to achieve the timely implementation of the above,controls over the above-mentioned weaknesses, management has commenced the following actions and will continue to assess additional opportunities for remediation on an ongoing basisbasis:

:


Continuing to increase headcount across the Company, with a particular focus on hiring individuals with strong internal control backgrounds and inventory expertise.

Increase third party physical inventory count and store level internal inventory count.
Increasing its focus on the Company’s purchase order process in order to better manage inventory thereby improving cash management and ultimately leading to more reliable and precise financial reporting. The Company implemented an open to buy program by comparing purchases with sales to better control overall inventory purchases.

Establishing
Using business intelligence to combine business analytics, data tools and infrastructure to help the Company quickly identify the issues in POS system and facilitate internal control over financial reporting. Developing dashboards for operation to monitor the margin at store level, department level and sku level.
Establishing policies and procedures in the IT area to mitigate data breach, unauthorized access, and address segregation of duties.

We are currently working to improve and simplify our internal processes and implement enhanced controls, as discussed above, to address the material weaknesses in our internal control over financial reporting and to remedy the ineffectiveness of our disclosure controls and procedures. These material weaknesses will not be considered to be remediated until the applicable remediated controls are operating for a sufficient period of time and management has concluded, through testing, that these controls are operating effectively.


Changes in Internal Controls over Financing Reporting


Except as detailed above, during the quarterthree months ended March 31,September 30, 2023, there were no significant changes in our internal control over financial reporting (as such term is defined in Rules 13a-15(f) and 15d-15(f) of the Exchange Act that have materially affected or are reasonably likely to materially affect our internal control over financial reporting.

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PART II - OTHER INFORMATION


ITEM 1. LEGAL PROCEEDINGS.


Two lawsuits were filed against the Company and its subsidiaries in connection with alleged claimed battery defects for an electronic cigarette device. Plaintiffs claim these batteries were sold by a store of the Company’s subsidiary and have sued for an undetermined amount of damages (other than a total of $0.4 million of medical costs). The initial complaints were filed between January 2019 and April 2019. We responded to the complaints in 2019 and we exchanged additional support information with the plaintiff for one of the lawsuits in 2021. Given the lack of information presented by the plaintiffs to date, the Company is unable to predict the outcome of these matters and, at this time, cannot reasonably estimate the possible loss or range of loss with respect to these legal proceedings.


On November 30, 2020, the Company filed a patent infringement lawsuit against Philip Morris USA, Inc. and Philip Morris Products S.A. in the U.S. District Court for the Northern District of Georgia. The lawsuit alleges infringement on HCMC-owned patent(s) by the Philip Morris product known and marketed as “IQOS®”. Philip Morris claims that it is currently approaching 14 million users of its IQOS® product and has reportedly invested over $3 billion in their smokeless tobacco products. On December 3, 2021, the District Court for the Northern District of Georgia effectively dismissed HCMC’s patent infringement action against Philip Morris USA, Inc. and Philip Morris Products S.A. On December 14, 2021, the Company filed a notice of appeal of the District Court for the Northern District of Georgia’s dismissal of the Company’s patent infringement action against Philip Morris USA, Inc. and Philip Morris Products S.A. The appeal brief was filed on February 28, 2022.


On December 3, 2021, the District Court for the Northern District of Georgia effectively dismissed HCMC’s patent infringement action against Philip Morris USA, Inc. and Philip Morris Products S.A. In connection with such dismissal, the defendants sought to recover attorney’s fees from the Plaintiff. On February 22, 2022, the District Court for the Northern District of Georgia granted the defendant’s an award of approximately $575,000 in attorneys’ fees to be paid by the Company. HCMC appealed this ruling on June 22, 2022.


On April 12, 2023, the U.S. Court of Appeals for the Federal Circuit ruled in favor of HCMC on two separate appeals it had filed in its patent infringement action against Philip Morris USA, Inc. and Philip Morris Products S.A. pending in the district court for the Northern District of Georgia.


In the first appeal, HCMC appealed the ruling of the District Court dismissing HCMC’s patent infringement action and denying HCMC’s motion to amend its pleading. In the second appeal, HCMC appealed the District Court’s award of attorneys’ fees to Philip Morris. In its decisions, the Federal Circuit ruled for HCMC by reversing both of those decisions and remanded the case back to the District Court for further proceedings.


There were two lawsuits in connection with alleged claimed battery defects for an electronic cigarette device. One has been dismissed by the court wherein the plaintiff settled with the Company’s insurance carrier with no economic impact to the Company. In the second lawsuit the Company is in the process of settlement and the case has been removed from the Courts trial calendar. Economic impact to the Company, if any, is not known or estimable at this time.

On September 26, 2023, HCMC filed a patent infringement lawsuit against R.J. Reynolds Vapor Company (“RJR”) in the U.S. District Court for the Middle District of North Carolina in connection with HCMC’s assertions that RJR’s Vuse electronic cigarette infringes one of HCMC’s patents.

From time to time the Company is involved in legal proceedings arising in the ordinary course of our business. We believe that there is no other litigation pending that is likely to have, individually or in the aggregate, a material adverse effect on our financial condition or results of operations as of March 31,September 30, 2023. With respect to legal costs, we record such costs as incurred.

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ITEM 1A. RISK FACTORS.


Not Applicable.


ITEM 2. UNREGISTERED SALES OF EQUITY SECURITIES AND USE OF PROCEEDS.


None.


ITEM 3. DEFAULTS UPON SENIOR SECURITIES.


None.


ITEM 4. MINE SAFETY DISCLOSURES.


Not Applicable.


ITEM 5. OTHER INFORMATION.


Not Applicable.


ITEM 6. EXHIBITS.


See the exhibits listed in the accompanying “Index to Exhibits.”

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INDEX TO EXHIBITS


ExhibitIncorporated by ReferenceFiled or Furnished
No.Exhibit DescriptionFormFormDateDateNumberNumberHerewith
31.1Filed
31.2Filed
32.1Furnished *
32.2Furnished *
101.INSXBRL Instance DocumentFiled
101.SCHXBRL Taxonomy Extension Schema DocumentFiled
101.CALXBRL Taxonomy Extension Calculation Linkbase DocumentFiled
101.DEFXBRL Taxonomy Extension Definition Linkbase DocumentFiled
101.LABXBRL Taxonomy Extension Label Linkbase DocumentFiled
101.PREXBRL Taxonomy Extension Presentation Linkbase DocumentFiled
104Cover Page Interactive Data File (formatted as inline XBRL and contained in Exhibit 101)Filed

*This exhibit is being furnished rather than filed and shall not be deemed incorporated by reference into any filing, in accordance with Item 601 of Regulation S-K.

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SIGNATURES


Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.


HEALTHIER CHOICES MANAGEMENT CORP.
Date: May 5,November 13, 2023By:/s/ Jeffrey Holman
Jeffrey Holman
Chief Executive Officer
Date: May 5,November 13, 2023By:/s/ John Ollet
John Ollet
Chief Financial Officer

 John Ollet
27 Chief Financial Officer

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