UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                    FORM 10-Q
(Mark One)

[X]       QUARTERLY  REPORT  PURSUANT  TO SECTION 13 OR 15(d) OF THE  SECURITIES
          EXCHANGE ACT OF 1934 

                For the quarterly period ended August 27,November 26, 1998
                                                  ---------------

[ ]       TRANSITION  REPORT PURSUANT TO SECTION  13 OR 15(d) OF  THE SECURITIES
          EXCHANGE  ACT OF 1934 

            For the transition period from __________ to __________

                         Commission File Number 1-12604

                             -------

                             THE MARCUS CORPORATION
 ------------------------------------------------------------------------------------------------------------------------------------
             (Exact name of registrant as specified in its charter)

               Wisconsin                                       39-1139844
- ---------------------------------------------         ------------------------------------------------------------------                   -------------------
    (State or other jurisdiction of                         (I.R.S. Employer
     incorporation or organization)                        Identification No.

 250 East Wisconsin Avenue, Suite 1700                                        
          Milwaukee, Wisconsin                                    53202
- ---------------------------------------------         ------------------------------------------------------------------                   -------------------
(Address of principal executive offices)                       (Zip Code)

       Registrant's telephone number, including area code: (414) 905-1000
                                                           --------------

Indicate by check mark whether the registrant (1) has filed all reports required
to be filed by Sections 12, 13 or 15(d) of the Securities  Exchange Act of 1934,
during the preceding 12 months (or for such shorter  period that the  registrant
was  required  to file  such  reports),  and  (2) has  been  subject  to  filing
requirements for the past 90 days.

                            Yes X      No _____

                      APPLICABLE ONLY TO CORPORATE ISSUERS:

Indicate the number of shares  outstanding  of each of the  issuer's  classes of
common stock, as of the latest practicable date.

COMMON STOCK OUTSTANDING AT SEPTEMBER 30, 1998JANUARY 7, 1999 - 18,520,58518,553,158
CLASS B COMMON STOCK OUTSTANDING AT SEPTEMBER 30, 1998JANUARY 7, 1999 - 12,668,928

                                       112,636,355






                             THE MARCUS CORPORATION
                             ----------------------

                                      INDEX


PART I - FINANCIAL INFORMATION                                              Page

Item 1.   Consolidated Financial Statements:

          Balance Sheets
          (August 27,(November 26, 1998 and May 28, 1998)...........................................................   3

          Statements of Earnings
          (Thirteen and twenty-six weeks ended August 27,November 26, 1998, 
          twelve and twenty-four weeks ended August 21,November 13, 1997 
          (as reported) and thirteen and twenty-six weeks ended 
          August 28,November 27, 1997 (pro forma)...................................................................   5

          Statements of Cash Flows
          (Thirteen(Twenty-six weeks ended August 27,November 26, 1998 and twelvetwenty-
          four weeks ended August 21,November 13, 1997).......................................................................   6

          Condensed Notes to Financial Statements.......................Statements...........................   7

Item 2.   Management's Discussion and Analysis of Financial
          Condition and Results of Operations..........................Operations...............................   8

PART II - OTHER INFORMATION

Item 4.   Submission of Matters to a Vote of Security Holders...............  14

Item 5.   Other Information.................................................  15

Item 6.   Exhibits and Reports on Form 8-K.............................     13

           Signatures...................................................     148-K..................................  16

          Signatures........................................................  17


                                       2




                         PART I - FINANCIAL INFORMATION

Item 1.  Financial Statements

THE MARCUS CORPORATION
Consolidated Balance Sheets
                                                      (Unaudited)      (Audited)
                                                      August 27,November 26,       May 28,
                                                         1998            1998
                                                         -----------    --------------            ----
                                                             (in thousands)
ASSETS
Current assets:Assets:
    Cash and cash equivalents                            $3,000$1,435         $4,678
    Accounts and notes receivable                        16,70115,144         14,294
    Receivables from joint ventures                       1,3071,444          1,288
    Refundable income taxes                                 -221          4,385
    Other current assets                                  2,9995,477          3,773
                                                         -----------    -----------------          -----
        Total current assets                             24,00723,721         28,418

Property and equipment:
    Land and improvements                                84,92989,294         85,282
    Buildings and improvements                          459,601469,951        440,737
    Leasehold improvements                                9,3789,374          9,355
    Furniture, fixtures and equipment                   190,664197,157        187,341
    Construction in progress                             23,04225,286         27,510
                                                        -----------    ------------------         ------
        Total property and equipment                    767,614791,062        750,225
    Less accumulated depreciation and amortization      195,351202,028        190,229
                                                       -----------    -------------------        -------
        Net property and equipment                      572,263589,034        559,996

Other assets:
    Investments in joint ventures                         1,7611,625          1,496
    Other                                                18,56619,132         18,594
                                                        -----------    ------------------         ------
        Total other assets                               20,32720,757         20,090
                                                        -----------    ------------------         ------


TOTAL ASSETS                                           $616,597$633,512       $608,504
                                                      ===========    ====================       ========


See accompanying notes to consolidated financial statements.

                                       3



THE MARCUS CORPORATION
Consolidated Balance Sheets
                                               (Unaudited)           (Audited)
                                               August 27,November 26,           May 28,
                                                   1998                1998
                                                   ----                ----
                                                        (in thousands)
LIABILITIES AND SHAREHOLDERS' EQUITY
Current liabilities:
  Notes payable                                   $5,218$4,785              $5,255
  Accounts payable                                18,13312,770              26,385
  Income taxes                                                3,360            -
  Taxes other than income taxes                   11,72510,807              11,404
  Accrued compensation                             4,2642,531               2,643
  Other accrued liabilities                       15,47913,224              10,072
  Current maturities on long-term
    debt                                          10,41110,196              10,277
                                                 -------              --------------
      Total current liabilities                   68,59054,313              66,036

Long-term debt                                   200,582227,421             205,632

Deferred income taxes                             27,38028,462              26,479

Deferred compensation and other                    8,5288,786               7,826

Shareholders' equity:
  Preferred Stock, $1 par; 
    authorized 1,000,000 shares;
    none issued
  Common Stock, $1 par; authorized 
    50,000,000 shares; issued 
    18,519,34518,520,585 shares at August 27,November 
    26, 1998, 18,511,866 shares at 
    May 28, 1998                                  18,52018,521              18,512
  Class B Common Stock, $1 par;  
    authorized 33,000,000 shares;  
    issued and outstanding 
    12,670,16812,668,928 at August 27,November 26,
    1998, 12,677,656 at May 28, 1998              12,67012,669              12,678
  Capital in excess of par                        40,38740,472              40,265
  Retained earnings                              248,072252,430             235,708
                                                --------             --------
                                                            319,649-------
                                                 324,092             307,163
  Less cost of Common Stock in treasury 
    (1,128,405(1,232,612 shares at August 27,November 26, 
    1998 and 944,544 shares at May 28, 
    1998)                                          8,1329,562               4,632
                                                  -------      -------------              ------
      Total shareholders' equity                 311,517314,530             302,531
                                                ---------------             -------

TOTAL LIABILITIES AND SHAREHOLDERS' EQUITY      $616,597$633,512            $608,504
                                               =========            =================


See accompanying notes to consolidated financial statements.

                                       4



THE MARCUS CORPORATION
Consolidated Statements of Earnings (Unaudited)
(As reported)   (Pro forma)(1)
                                 13 Weeks Ended   12 Weeks Ended  13 Weeks Ended
                                 Aug. 27, 1998    Aug. 21, 1997    Aug. 28, 1997
                                 -------------    -------------    -------------
                                      (in thousands, except per share data)
Revenues:
   Rooms and telephone               $52,049         $47,048       $50,421 
   Theatre operations                 33,179          23,580        24,705 
   Food and beverage                  13,870          12,546        13,513 
   Other income                        8,262           6,879         7,472 
                                    ---------      ----------   -----------
Total revenues                       107,360          90,053        96,111 

Costs and expenses:
   Rooms and telephone                18,650          15,741        17,179 
   Theatre operations                 19,374          14,283        15,002 
   Food and beverage                   9,269           8,380         9,009 
   Advertising and marketing           6,515           5,415         5,891 
   Administrative                      9,753           7,836         8,414 
   Depreciation and amortization       9,245           7,226         7,882 
   Rent                                1,038           1,069         1,103 
   Property taxes                      3,474           2,713         2,868 
   Other operating expenses            3,944           3,185         3,319 
                                    ---------       ---------    ----------
Total costs and expenses              81,262          65,848        70,667 
                                    ---------       ---------    ----------

Operating income                      26,098          24,205        25,444 

Other income (expense):
   Investment income                     176             349           388 
   Interest expense                   (4,016)         (2,765)       (3,037)
   Gain on disposition of property
     and equipment                     1,387              (1)            1
                                     --------      ----------    ----------
                                      (2,453)         (2,417)       (2,648)
                                     --------      ----------    ----------

Earnings before income taxes          23,645          21,788        22,796 
Income taxes                           9,454           8,723         9,127 
                                     ========      ==========    ==========
Net earnings                         $14,191         $13,065       $13,669 
                                     ========      ==========    ==========

Net earnings per share(2):
   Basic                               $0.47           $0.44         $0.46 
   Diluted                             $0.47           $0.44         $0.46 

Weighted Average Shares
  Outstanding(2):
   Basic                              30,201          29,601        29,603 
   Diluted                            30,362          29,840        29,842
(As reported) (Pro forma)(1) November 26, 1998 November 13, 1997 November 27, 1997 ----------------- ----------------- ----------------- 13 Weeks 26 Weeks 12 Weeks 24 Weeks 13 Weeks 26 Weeks -------- -------- -------- -------- -------- -------- (in thousands, except per share data) Revenues: Rooms and telephone $ 43,475 $ 95,524 $ 39,847 $ 86,895 $ 41,708 $ 92,129 Theatre operations 22,678 55,857 14,299 37,879 16,519 41,224 Food and beverage 12,927 26,797 11,193 23,739 11,946 25,459 Other income 8,914 17,176 5,845 12,724 5,878 13,350 --------- --------- --------- --------- --------- --------- Total revenues 87,994 195,354 71,184 161,237 76,051 172,162 Costs and expenses: Rooms and telephone 18,843 37,493 15,288 31,029 16,761 33,940 Theatre operations 13,383 32,757 8,392 22,675 9,540 24,542 Food and beverage 9,317 18,586 7,708 16,088 8,240 17,249 Advertising and marketing 6,923 13,438 5,328 10,743 6,147 12,038 Administrative 9,198 18,951 7,041 14,877 7,356 15,770 Depreciation and amortization 9,869 19,114 7,347 14,573 7,993 15,875 Rent 606 1,644 479 1,548 520 1,623 Property taxes 3,489 6,963 2,726 5,439 2,776 5,644 Other operating expenses 3,655 7,599 3,201 6,386 3,195 6,514 --------- --------- --------- --------- --------- --------- Total costs and expenses 75,283 156,545 57,510 123,358 62,528 133,195 --------- --------- --------- --------- --------- --------- Operating income 12,711 38,809 13,674 37,879 13,523 38,967 Other income (expense): Investment income 147 323 477 826 488 876 Interest expense (3,552) (7,568) (2,872) (5,637) (3,081) (6,118) Gain on disposition of property and equipment 531 1,918 243 242 249 250 --------- --------- --------- --------- --------- --------- (2,874) (5,327) (2,152) (4,569) (2,344) (4,992) --------- --------- --------- --------- --------- --------- Earnings before income taxes 9,837 33,482 11,522 33,310 11,179 33,975 Income taxes 3,948 13,402 4,605 13,328 4,472 13,599 --------- --------- --------- --------- --------- --------- Net earnings $ 5,889 $ 20,080 $ 6,917 $ 19,982 $ 6,707 $ 20,376 ========= ========= ========= ========= ========= ========= Net earnings per share (2): Basic $ 0.20 $ 0.67 $ 0.23 $ 0.67 $ 0.22 $ 0.68 Diluted $ 0.20 $ 0.66 $ 0.23 $ 0.67 $ 0.22 $ 0.68 Weighted Average Shares Outstanding (2): Basic 29,968 30,084 30,071 29,867 30,031 29,817 Diluted 30,072 30,217 30,231 30,027 30,313 30,069
(1) Pro forma information is presented as if the prior year had been reported on the new 13-week basis. (2) All per share and shares outstanding data have been adjusted to reflect the 50% stock dividend distributed on December 5, 1997. See accompanying notes to consolidated financial statements. 5 THE MARCUS CORPORATION Consolidated Statements of Cash Flows (Unaudited) 13(in thousands) 26 Weeks 1224 Weeks Ended Ended Aug. 27,Nov. 26, 1998 Aug. 21,Nov. 13, 1997 ------------- ------------- (in thousands) OPERATING ACTIVITIES: Net earnings $14,191 $13,065$20,080 $19,982 Adjustments to reconcile net earnings to net cash provided by operating activities: Earnings on investments in joint ventures, net of distributions (265) 9 (Gain) loss(129) (23) Gain on disposition of property and equipment (1,387) 1(1,918) (242) Depreciation and amortization 9,245 7,22619,114 14,573 Deferred income taxes 901 2501,983 500 Deferred compensation and other 702 1,283960 1,309 Changes in assets and liabilities: Accounts and notes receivable (2,407) (4,478(850) (5,064) Other current assets 774 (125(1,704) (517) Accounts payable (8,252) 6,537(13,615) 1,318 Income taxes 7,745 6,8984,164 4,015 Taxes other than income taxes 321 1,434(597) 1,736 Accrued compensation 1,621 1,739(112) 1,639 Other accrued liabilities 5,407 1,949 -------3,152 (670) ------ ----- Total adjustments 14,405 22,723 -------10,448 18,574 ------ ------ Net cash provided by operating activities 28,596 35,78830,528 38,556 INVESTING ACTIVITIES: Capital expenditures, (21,762) (18,266including business acquisitions (51,264) (41,310) Net proceeds from disposals of property, equipment and other assets 1,7605,276 318 Cash acquired pursuant to GHI acquistion - (Increase) decrease2,589 Increase in other assets (317) 721(956) (820) Cash received from (advanced to)advanced to joint ventures (19) 29 --------- -------(156) (151) ----- ----- Net cash used in investing activities (20,338) (17,516)(47,100) (39,374) FINANCING ACTIVITIES: Debt transactions: Net proceeds from issuance of notes payable and long-term debt 576 -33,675 7,000 Principal payments on notes payable and long-term debt (5,529) (3,136)(12,437) (5,818) Equity transactions: Treasury stock transactions, except for stock options (3,805) (88(5,182) (376) Exercise of stock options 425 384461 973 Dividends paid (1,603)(3,188) (1,516) --------- -------------- ------ Net cash used inprovided by financing activities (9,936) (4,356) --------- --------13,329 263 ------ --- Net increase (decrease)decrease in cash and cash equivalents (1,678) 13,916(3,243) (555) Cash and cash equivalents at beginning of year 4,678 7,991 --------- ------------- ----- Cash and cash equivalents at end of period $3,000 $21,907 ========= =======$1,435 $7,436 ====== ====== See accompanying notes to consolidated financial statements. 6 THE MARCUS CORPORATION CONDENSED NOTES TO FINANCIAL STATEMENTS FOR THE THIRTEEN AND TWENTY-SIX WEEKS ENDED AUGUST 27,NOVEMBER 26, 1998 (Unaudited) A. Refer to the Company's audited financial statements (including footnotes) for the fiscal year ended May 28, 1998, contained in the Company's Form 10-K Annual Report for such fiscal year, for a description of the Company's accounting policies. B. Beginning in fiscal 1999, the Company is dividing its fiscal year into three 13-week quarters and a final quarter consisting of 13 or 14 weeks. Previously, the Company's fiscal year consisted of three 12-week quarters and a fourth quarter of 16 or 17 weeks. Comparative results for the second quarter and first quarterhalf of fiscal 1998 are presented on a pro forma basis, as if the quarterperiods had been reported on the new basis. C. The consolidated financial statements for the thirteen and twenty-six weeks ended August 27,November 26, 1998, twelve and twenty-four weeks ended August 21,November 13, 1997 and pro forma thirteen and twenty-six weeks ended August 28,November 27, 1997 have been prepared by the Company without audit. In the opinion of management, all adjustments consisting only of normal recurring accruals necessary to present fairly the unaudited interim financial information at August 27,November 26, 1998, and for all periods presented, have been made. D. The Company's Board of Directors declared a three-for-two stock split, effected in the form of a 50% stock dividend, distributed on December 5, 1997, to all holders of Common Stock and Class B Common Stock. All per share and weighted average shares outstanding data prior to December 5, 1997, have been adjusted to reflect this dividend. 7 Item 2. Management's Discussion and Analysis of Results of Operations and Financial Condition Special Note Regarding Forward-Looking Statements Certain matters discussed in this Management's Discussion and Analysis of Results of Operations and Financial Condition are "forward-looking statements" intended to qualify for the safe harbors from liability established by the Private Securities Litigation Reform Act of 1995. These forward-looking statements canmay generally be identified as such because the context of the statementsuch statements will include words such as the companyCompany "believes," "anticipates," Aexpects@"expects" or words of similar import. Similarly, statements that describe the Company's future plans, objectives or goals are also forward-looking statements. Such forward lookingforward-looking statements are subject to certain risks assumptions and uncertainties, which are describedincluding, but not limited to, the following: (i) the Company's ability to identify properties to acquire, develop and/or manage and continuing availability of funds for such development; (ii) the limited-service lodging division's ability to attract and retain quality franchise operators and to effectively execute its Baymont name change strategy; (iii) continuing consumer demand as a result of general economic conditions with respect to the hotels and resorts and limited-service lodging divisions; (iv) continuing availability, in close proximity to such statementsterms of both quality and which may cause actual results to differ materially from those currently anticipated.quantity, of films for the theatre division; (v) absence of significant increases in costs of obtaining food for the restaurant division; and (vi) competitive conditions in the markets served by the Company. Shareholders, potential investors and other readers are urged to consider these risks, assumptions and uncertaintiesfactors carefully in evaluating the forward-looking statements and are cautioned not to place undue reliance on such forward-looking statements. The forward-looking statements made herein are made only made as of the date of this Form 10-Q and the Company undertakes no obligation to publicly update such forward-looking statements to reflect subsequent events or circumstances. RESULTS OF OPERATIONS General The Marcus Corporation and its four divisions report their consolidated and individual segment results of operations on a 52-or 53-week fiscal year ending on the last Thursday in May. Fiscal 1999 will be a 52-week year for the Company and each of its divisions. Fiscal 1998 was a 53-week fiscal year for the Company's restaurant division, while the Company and its other remaining divisions reported a 52-week year in fiscal 1998. Historically, the Company's fiscal year has been divided into three 12-week quarters and a final quarter consisting of 16 or 17 weeks. Beginning in fiscal 1999, the Company will divideis dividing its fiscal year into three 13-week quarters and a final quarter consisting of 13 or 14 weeks. The Company has made this change in order to simplify its reporting process and provide greater consistency between quarters. To facilitate comparisons with fiscal 1999 quarterly results, comparative results for the second quarter and first quarterhalf of fiscal 1998 are presented on a pro forma basis, as if the quarterperiods had been reported on the new basis. 8 Revenues for the firstsecond quarter of fiscal 1999 ended August 27,November 26, 1998, totaled $107.4$88.0 million, an increase of $11.2$11.9 million, or 11.7%15.7%, from pro forma revenues of $96.1$76.1 million for the firstsecond quarter of fiscal 1997.1998. Revenues reported for the 12-week quarter ended August 21,November 13, 1997 totaled $90.1$71.2 million. All four operating segments contributed to the increase in revenues this pastfor the fiscal 1999 second quarter, with the theatre division contributing the largest increase over the prior year. 8 For the first half of fiscal 1999, revenues were $195.4 million, an increase of $23.2 million, or 13.5%, from pro forma revenues of $172.2 million during the first half of fiscal 1998. Net earnings for the firstsecond quarter of fiscal 1999 were $14.2$5.9 million, or $.47$.20 per share, up 3.8%down 12.2% and 2.2%9.1%, respectively, from pro forma net earnings of $13.7$6.7 million, or $.46$.22 per share, for the same quarter during the prior year. Net earnings reported for the 12-week quarter ended August 21,November 13, 1997 were $13.1$6.9 million, or $.44$.23 per share. For the first half of fiscal 1999, net earnings were $20.1 million, or $.66 per share. This represented a respective 1.5% and 2.9% decrease from pro forma net earnings of $20.4 million, or $.68 per share, for the first half of fiscal 1998. All earnings per share data have been adjusted to reflect the three-for-two stock split effected in the form of a 50% stock dividend on December 5, 1997. The Company adopted SFAS No. 128, "Earnings Per Share," in fiscal 1998. Prior period amounts have been restated under the new standard. All per share data presented herein is on a diluted basis. Operating income (earnings before other income/expense and income taxes) totaled $26.1$12.7 million during the firstsecond quarter of fiscal 1999, an increasea decrease of $650,000,$800,000, or 2.6%6.0%, compared to the pro forma prior year same period. For the first half of fiscal 1999, operating income was $38.8 million, a decrease of $200,000, or 0.4%, from pro forma operating income of $39.0 million for the first half of fiscal 1998. The Company's interest expense, net of investment income, totaled $3.8$3.4 million and $7.2 million for the second quarter and first quarterhalf of fiscal 1999, respectively, compared to $2.4$2.6 million and $5.2 million during the same periodperiods last year on a pro forma basis. This increase was the result of increased long-term debt levels necessary to help finance the Company's capital program, combined with reduced investment income and capitalized interest. The Company is conducting a review of its computer systems to identify those areas that may be affected by the Year 2000 issue and is developing an implementation plan to resolve the issue. The Company expects the project to be substantially complete by early 1999 and does not, at this time, expect this project to have a significant effect on the business, results of operations or financial condition of the Company. The Company began converting critical accounting and data processing systems in fiscal 1998 in the normal course of business and expects that the new systems will provide business benefits in addition to being ready for the Year 2000. The Company is also assessing the impact of this issue with its key vendors and suppliers. Limited-Service Lodging Total revenues for the firstsecond quarter of fiscal 1999 for the limited-service lodging division were $41.9$37.7 million, an increase of $200,000,$2.4 million, or 0.6%6.8%, compared to pro forma 9 revenues of $35.3 million during the same period in fiscal 1998. Total revenues for the first half of fiscal 1999 for the limited-service lodging division were $79.6 million, an increase of $2.6 million, or 3.4%, compared to pro forma revenues of $41.7$77.0 million duringfor the same period infirst half of fiscal 1998. The limited-service lodging division's operating income for the fiscal 1999 firstsecond quarter totaled $12.8$7.2 million, a decrease of $1.0 million,$900,000, or 7.2%11.1%, from pro forma operating income of $13.8$8.1 million during the same period of fiscal 1998. For the first half of fiscal 1999, the limited-service lodging division's operating income totaled $20.1 million, a $1.9 million decrease, or 8.6%, from pro forma operating income of $22.0 million for the first half of fiscal 1998. The division reported revenues of $38.7$33.4 million and operating income of $13.0$8.4 million for the 12-week second quarter ended August 21,November 13, 1997. Compared to the end of the firstsecond quarter of fiscal 1998, one new Company-owned or operated and 1514 new franchised Budgetel/Baymont Inns were in operation at the end of the fiscal 1999 firstsecond quarter. One Company-owned Budgetel Inn was sold during the quarter. The Company's newly opened Budgetel Inns contributed additional revenues of $700,000$1.0 million to the division's fiscal 1999 first quarterhalf revenues. The Company experienced lower occupancy rates and higher average daily room rates for comparable Budgetel Inns during the firstsecond quarter of fiscal 1999, compared to the same quarter last year. The result of the occupancy decline and average daily rate increases was a 0.9% increasedecrease in the division's revenue per available room, or RevPAR, for comparable Budgetel Inns during the fiscal 1999 second quarter. For the first quarter. 9 half of fiscal 1999, RevPAR for comparable Budgetel Inns is unchanged from the same period last year. The limited-service lodging division's results continue to be impacted by the increased limited servicelimited-service segment room supply, resulting in minimal RevPAR growth and pressure on the division's operating margin. Reduced occupancy percentages, combined with increased payroll costs in a tight labor market, and increased administrative costs associated with the Company's recent expansion program, have contributed to the lower operating margins. The Company expectsIn addition, administrative costs have increased due to recent investments in information technology and personnel, including sales staff, in preparation for the upcoming Baymont name change. Offsetting these negative trends to continue duringthis quarter were increased revenue and operating income from the fiscal 1999 second quarter.division's franchising department and Woodfield Suites properties. During the firstsecond quarter of fiscal 1999, the Company continued to preparewas completing preparations for its previously announced name change of its Budgetel Inns to Baymont Inns and Baymont Inns & Suites. CompletionSignage is being replaced during the third quarter and the Company plans to officially introduce Baymont Inns and Suites with a significant advertising campaign beginning in mid-January 1999. The Company does not expect the Baymont introduction to immediately alter the current trends occurring in the limited-service segment of the repositioning to Baymont has been extended to January 1999lodging industry, and recognizes that a potential short-term decline in response to previously unanticipated delays in completing the necessary signage for all properties and to ensure that the quality and consistency of new features and amenities will be uniform throughout the chain whenoccupancy during the name change becomes effective.transition could occur. The Company believes that the long-term benefits of the name change should include expanding the Company's customer base, increasing RevPAR and increasing development opportunities. At the end of the fiscal 1999 firstsecond quarter, the Company owned or operated 106105 Budgetel/Baymont Inns and franchised an additional 5556 Inns, bringing the total number of Budgetel/Baymont Inns in operation to 161. In addition, there are currently 2223 franchised locations under construction or in development, all of which are scheduled to open in fiscal 10 1999 or shortly thereafter. The Company also owns and operates five Woodfield Suites all-suite motels. Two company-ownedCompany-owned Woodfield Suites are currently under construction. Theatres The theatre division's fiscal 1999 firstsecond quarter revenues were $33.3$22.8 million, an increase of $8.5$6.2 million, or 34.1%37.6%, over pro forma revenues of $24.8$16.6 million during the same fiscal 1998 period. Operating income for the firstsecond quarter of fiscal 1999 totaled $8.1$3.6 million, an increase of $2.5 million,$600,000, or 44.8%19.7%, over pro forma operating income of $5.6$3.0 million during the same period last year. The division reported revenues of $23.7$14.5 million and operating income of $5.5$2.5 million for the 12-week second quarter ended August 21,November 13, 1997. The theatre division's fiscal 1999 first half revenues were $56.1 million, an increase of $14.7 million, or 35.5%, over pro forma revenues of $41.4 million during the first half of fiscal 1998. Operating income for the first half of fiscal 1999 was $11.7 million, an increase of $3.1 million, or 36.0%, over $8.6 million of pro forma operating income during the first half of fiscal 1998. Consistent with the seasonality of the motion picture exhibition industry, the second quarter of the Company's fiscal year is typically the slowest period for its theatre division. Total box office receipts for the fiscal 1999 firstsecond quarter were $22.4$15.2 million, an increase of $5.8$4.3 million, or 34.9%38.9%, over pro forma box office receipts of $16.6$10.9 million during the same period last year. The increase in box office receipts for the firstsecond quarter of fiscal 1999 compared to the same period during the prior year was due to 7791 additional screens, a strong summergood fall season of movies and continued popularity of stadium seating, together with a 3.4%seating. Total box office receipts for the fiscal 1999 first half were $37.5 million, an increase inof $10.0 million, or 36.5%, over pro forma box office receipts of $27.5 million during the same period last year. The theatre division's average ticket prices.price for the first half of fiscal 1999 has increased 2.1% over the same period last year. Vending revenues for the fiscal 1999 second quarter totaled $6.9 million, an increase of $2.1 million, or 42.1%, over pro forma vending revenues of $4.8 million during the same quarter last year. Vending revenues for the fiscal 1999 first quarter totaled $10.2half were $17.1 million, an increase of $2.8$4.8 million, or 37.0%39.0%, over pro forma vending revenues of $7.4$12.3 million during the same quarter last year.fiscal 1998 first half. The increase in vending revenues was due to increased theatre attendance and a 4.8%3.9% increase in average concession sales per person during the fiscal 1999 first half compared to the same quarterperiod last year. Total theatre attendance for the second quarter and first half of fiscal 1999 increased 30.5%38.7% and 33.7%, respectively, over pro forma total attendance during the same quarterperiods last year. Attendance at the Company's comparable locations has increased 8.7%8.4% during the first half of fiscal 1999, first quarter, compared to the prior year same quarter.period. Revenues for the theatre business and the motion picture industry in general are heavily dependent upon the general audience appeal of available films, together with studio marketing, advertising and support campaigns, factors over which the Company has no control. 1011 The Company opened 16 new screens at existing theatres and closed three screens inDuring the firstsecond quarter of fiscal 1999, ending the Company opened a new 17-screen ultraplex, including its first IMAX(R) theatre, in suburban Columbus, Ohio and closed three screens. The Company ended the second quarter with a total of 374388 total screens in 45 theatres compared to 297 screens in 40 theatres at the end of the same period last year. Early in the secondthird quarter of fiscal 1999, the Company closed three moreacquired a 10-screen theatre in Milwaukee, bringing its current screen total to 398 screens and opened a new 17-screen ultraplex, including its first IMAX(R) theatre, in suburban Columbus, Ohio.screens per location average to 8.7. The Company currently has 3814 additional screens eitherat existing locations under construction, or about to goincluding its second IMAX(R) theatre at the 20-screen Marcus Cinemas of Addison, Illinois, and another 31 screens under construction this fall,development, including a new 15-screen ultraplex in the Minneapolis metropolitan area. The Company is also pursuing additional acquisition opportunities. During the firstsecond quarter of fiscal 1999, the Company also continued to retrofit existing theatres with stadium seating. The Company currently has stadium seating in 54% of its total screens and the Company's goal is to addhave stadium seating to a majorityin over 80% of its existingfirst-run screens by the end of fiscal 2000. The Company expects to begin construction shortly on its second IMAX(R) theatre at the 20-screen Marcus Cinemas of Addison, Illinois and expects to commence construction on up to 23 additional screens by the end of the fiscal year. The Company is also pursuing additional acquisition opportunities. Hotels and Resorts Total revenues from the hotels and resorts division during the firstsecond quarter of fiscal 1999 increased by $2.4$3.1 million, or 10.8%18.1%, to $24.2$20.2 million, compared to pro forma revenues of $21.8$17.1 million in the previous year's comparable period. Operating income decreased by $1.1 million,$200,000, or 16.3%7.2%, to $5.3$2.2 million during the fiscal 1999 firstsecond quarter, compared to pro forma operating income of $6.4$2.4 million during the firstsecond quarter of fiscal 1998. The division reported revenues of $20.3$16.6 million and operating income of $6.0$2.8 million for the 12-week quarter ended August 21,November 13, 1997. Total revenues from the hotels and resorts division during the first half of fiscal 1999 totaled $44.3 million, an increase of $5.4 million, or 14.0%, over pro forma first half revenues of $38.9 million during fiscal 1998. Operating income decreased by $1.2 million, or 13.8%, during the first half of fiscal 1999 to $7.5 million, compared to pro forma operating income of $8.7 million during the same period last year. Revenues from the Company's new Miramonte Resort in Indian Wells, California and improved RevPAR at all three of the Company'sCompany=s comparable owned hotels contributed to the revenue increases in the fiscal 1999 periodperiods compared to the prior year's period.same periods. The division's total RevPAR for comparable properties increased 9.0%6.6% during fiscal 1999's firstsecond quarter compared to the same quarter last year and has increased 8.0% for the first half of fiscal 1999 compared to the same period last year. Operating income for the first half of fiscal 1999 has increased at all three comparable owned properties as well. Total division operating income was negatively impacted induring the second quarter and first quarterhalf of fiscal 1999 by approximately $300,000 and $600,000, respectively, of pre-opening cost amortization andat the Miramonte, in addition to anticipated start-up operating losses at the Miramonte during the traditionally slow summer season in the Palm Springs desert area.this new property. The Company expects the Miramonte to continue to have a negative impact on division operating income during the second and third quartersquarter of fiscal 1999, untilafter which pre-opening costs arewill be fully amortized andamortized. Second quarter division operating income was favorably impacted by good weather, which extended the property operates its first complete peak season.golf season at the Grand Geneva Resort & Spa. 12 The Company began construction early in the second quarter of fiscal 1999 on a 250-room expansion of the Milwaukee Hilton, which will be connected to Milwaukee's newly opened Midwest Express Convention Center and will create the largest hotel in Wisconsin. The addition is currently scheduled to open in 2000. Madison's City Council recently approved the development agreement forDevelopment continues on the division's new Company-owned Monona Terrace Hilton in Madison, Wisconsin. Projected completion of the property, which will be connected to the city's new Monona Terrace Convention Center, is late in the fallyear 2000. The Company is also moving forward on development plans for timesharing at the Grand Geneva. Sales efforts on the initial timeshare units may begin in the summer of 2000. 11 1999. Restaurants Restaurant division revenues totaled $7.8$7.2 million for the firstsecond quarter of fiscal 1999, an increase of $100,000,$200,000, or 1.4%2.1%, over fiscal 1998 pro forma firstsecond quarter revenues of $7.7$7.0 million. The division's operating income for the fiscal 1999 firstsecond quarter totaled $1.0 million, a decreasean increase of $100,000, or 11.9%9.5%, fromover pro forma operating income of $1.1 million$900,000 during the firstsecond quarter of fiscal 1998. The division reported revenues of $7.3$6.6 million and operating income of $1.0 million$800,000 for the 12-week quarter ended August 21,November 13, 1997. TotalRestaurant division revenues totaled $14.9 million for the first half of fiscal 1999, an increase of $200,000, or 1.7%, over pro forma first half fiscal 1998 revenues of $14.7 million. The division's operating income declined slightly duringtotaled $2.0 million for the first half of fiscal 1999 first quarter compared to the prior year's same period due to a one-time insurance adjustment from a prior claim that was settled during the quarter. Excluding the insurance adjustment, theand fiscal 1998. The Company's KFC restaurants reported increases in revenue and operating income during the periods reported due in part to expanded lunch and snack business and the continuing success of the division's first 2-in-1 KFC/Taco Bell restaurant in Milwaukee. Two additionalTotal division operating income did not increase during the fiscal 1999 first half compared to the prior year's same period due to a one-time insurance adjustment from a prior claim that was settled during the first quarter. A second 2-in-1 combination restaurant conversions are under development and are expected to open lateconversion opened early in the third quarter of fiscal 1999.1999 and another conversion is scheduled to open later in the quarter. The Company sold a KFC restaurant during the second quarter, bringing the total number of restaurants operating in this division to 30 at the end of the quarter. FINANCIAL CONDITION The Company's lodging, movie theatre and restaurant businesses each generate significant and consistent daily amounts of cash because each segment'ssegment=s revenue is derived predominantly from consumer cash purchases. The Company believes that these consistent and predictable cash sources, together with the availability to the Company of $37$39 million of unused credit lines, at the end of the first quarter, should be adequate to support the ongoing operational liquidity needs of the Company's businesses. Net cash provided by operating activities decreased by $7.2$8.1 million during the 13-week26-week first quarterhalf of fiscal 1999 to $28.6$30.5 million, compared to $35.8$38.6 million during the prior year's 12-week24-week first quarter.half. The decrease compared to the same period last year was primarily the result of timing differences in payments of accounts payable, offset by timing differences in receipts 13 of accounts and notes receivable and increased net earningsdepreciation and depreciation/amortization.amortization (a non-cash expense) as a result of the Company's increased capital spending program. Net cash used in investing activities during the fiscal 1999 first quarterhalf totaled $20.3$47.1 million, compared to $17.5$39.4 million during the fiscal 1998 12-week24-week first quarter.half. Capital expenditures, including business acquisitions, to support the Company's continuing expansion program totaled $21.8$51.3 million during the first quarterhalf of fiscal 1999 compared to $18.3$41.3 million during the prior year's reported first quarter. The majorityhalf. Nearly two-thirds of the capital expenditures during the fiscal 1999 first quarterhalf were incurred in the theatre division to fund new theatres, screen additions to existing theatres, stadium seating retrofits and construction of the Company's first IMAX(R) theatre. Cash used inNet cash provided by financing activities during the first half of fiscal 1999 first quarter totaled $9.9$13.3 million, compared to $4.4 million$300,000 during the 12-week24-week first quarterhalf of fiscal 1998. During the fiscal 1999 first quarter,half, the Company received $33.7 million of net proceeds from the issuance of notes payable and long-term debt, compared to $7.0 million during the 24-week first half of fiscal 1998. The Company issued additional long-term debt to help fund the Company's ongoing expansion plans in fiscal 1999. The Company has the ability to issue up to $85 million of additional senior notes under a private placement program and expects to issue additional notes early in calendar 1999. Proceeds from the issuance of additional senior notes would be used to pay off existing debt and fund the Company's capital program. During the fiscal 1999 first half, the Company repurchased 241,000355,000 of its common shares in the open market pursuant to itsa long-standing existing repurchase program resulting in the increased cash used in financing activities. An additional 98,000 common shares were repurchased early in the fiscal 1999 second quarter.and a recently announced new repurchase program. The Company announced in the second quarter of fiscal 1999 that its Board of Directors had authorized the repurchase of up to 1 million additional shares of the Company's outstanding common stock. The repurchases are expected to be executed on the open market or in privately negotiated transactions depending upon a number of factors, including prevailing market conditions. 12 The Company's long-term debt decreased slightly during the first quarter of fiscal 1999. The Company expects to issue additional long-term debt to help fund the Company's ongoing expansion plans in fiscal 1999. The Company has the ability to issue up to $85 million of additional senior notes under a private placement program through February 1999. The actual timing and extent of the implementation of the Company's current expansion plans will depend in large part on continuing favorable industry and general economic conditions, the competitive environment, evolving customer needs and trends and the availability of attractive opportunities. It is likely that the Company's current expansion goals will continue to evolve and change in response to these and other factors. Item 4. Submission of Matters to a Vote of Security Holders The Company's 1998 annual meeting of shareholders was held on Monday, September 28, 1998 ("Annual Meeting"). At the Annual Meeting, the following matters were voted on in person or by proxy, and approved by the Company's shareholders: 1. The shareholders voted to elect Stephen H. Marcus, Diane Marcus Gershowitz, Daniel F. McKeithan, Jr., Allan H. Selig, Timothy E. Hoeksema, Bruce J. Olson and Philip L. Milstein to the Company's Board of Directors for one-year terms to expire at the Company's 1999 14 annual meeting of shareholders and until their successors are duly qualified and elected. As of the August 7, 1998 record date for the Annual Meeting ("Record Date"), 18,517,345 shares of Common Stock and 8,504,252 shares of Class B Common Stock were outstanding and eligible to vote, with the Common Stock entitled to one vote per share and the Class B Common Stock entitled to ten votes per share. Following are the final votes on the matters presented for shareholder approval of the Annual Meeting: Election of Directors For Withheld ------------------------- ----------------------- Name Votes Percentage(1) Votes Percentage(1) ----------- ------------- -------- -------------- Stephen H. Marcus 132,065,843 99.89 140,217 0.11% Diane Marcus Gershowitz 132,064,318 99.89 141,742 0.11% Daniel F. McKeithan, Jr 132,061,409 99.89 144,651 0.11% Allan H. Selig 132,054,238 99.89 151,822 0.11% Timothy E. Hoeksema 132,065,618 99.89 140,442 0.11% Bruce J. Olson 132,064,871 99.89 141,189 0.11% Philip L. Milstein 132,065,715 99.89 140,345 0.11% - ------- (1) Based on a total of 132,206,060 votes represented by shares of Common Stock and Class B Common Stock actually voted in person or by proxy at the Annual Meeting. No other matters were brought before the Annual Meeting for a shareholder vote. Item 5. Other Information A shareholder wishing to include a proposal in the Company's proxy statement for its 1999 annual meeting of shareholders pursuant to Rule 14a-8 under the Securities Exchange Act of 1934, as amended, must forward the proposal to the Company by April 30, 1999. In addition, a shareholder who otherwise intends to present business at the 1999 annual meeting of shareholders (including, nominating persons for election as directors) must comply with the requirements set forth in the Company's Bylaws. Among other things, to bring business before an annual meeting, a shareholder must give written notice thereof, complying with the Bylaws, to the Secretary of the Company not later than 45 days prior to the date in the current year corresponding to the date on which the Company first mailed its proxy materials for the prior year's annual meeting. Accordingly, if the Company does not receive notice of a shareholder proposal submitted otherwise than pursuant to Rule 14a-8 prior to July 14, 1999, then the notice will be considered untimely and the Company will not be required to present such proposal at the 1999 annual meeting of shareholders. If the Board of Directors chooses to present such proposal at the 1999 annual meeting of shareholders, then the persons 15 named in proxies solicited by the Board of Directors for the 1999 annual meeting of shareholders may exercise discretionary voting power with respect to such proposal. Item 6. Exhibits and Reports on Form 8-K a. Exhibits Exhibit 27. Financial Data Schedule b. Reports on Form 8-K No Form 8-K was filed by the Company during the quarter to which this Form 10-Q relates. 1316 SIGNATURES Pursuant to the requirements of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized. THE MARCUS CORPORATION (Registrant) DATE: October 12, 1998January 8, 1999 By: /s/ Stephen H. Marcus --------------------------------------------------------------------------------------------------- Stephen H. Marcus, Chairman of the Board, President and Chief Executive Officer DATE: October 12, 1998January 8, 1999 By: /s/ Douglas A. Neis --------------------------------------------------------------------------------------------------- Douglas A. Neis Chief Financial Officer and Treasurer 1417 THE MARCUS CORPORATION FORM 10-Q FOR 1326 WEEKS ENDED AUGUST 27,NOVEMBER 26, 1998 EXHIBIT INDEX Exhibit Description 3.1 Form of Amendment to the Bylaws of The Marcus Corporation 3.2 Bylaws of The Marcus Corporation, effective December 17, 1998 27 Financial Data Schedule 18