SECURITIES AND EXCHANGE COMMISSION
                             Washington, DCD.C. 20549

                                    Form 10-Q


(Mark One)

[X]      QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d)
         OF THE SECURITIES EXCHANGE ACT OF 1934

For the quarterly period ended December 31, 1995June 30, 1996   OR


[ ]      TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d)
         OF THE SECURITIES EXCHANGE ACT OF 1934

For the transition period from ----- to -----

Commission file number 0-13163

                               Acxiom Corporation
             (Exact Name of Registrant as Specified in Its Charter)


           DELAWARE                                            71-0581897
(State or Other Jurisdiction of                             (I.R.S. Employer
 Incorporation or Organization)                            Identification No.)

P.O. Box 2000, 301 Industrial Boulevard,
            Conway, Arkansas                                   72033-2000
(Address of Principal Executive Offices)                       (Zip Code)

                                 (501) 336-1000
              (Registrant's Telephone Number, Including Area Code)


         Indicate  by check  mark  whether  the  registrant:  (1) has  filed all
reports  required to be filed by Section 13 or 15(d) of the Securities  Exchange
Act of 1934 during the preceding 12 months (or for such shorter  period that the
registrant was required to file such reports),  and (2) has been subject to such
filing requirements for the past 90 days.

                                    Yes X No

         The  number  of shares of  Common Stock, $0.10common  stock,  $ 0.10 par value per  share,
outstanding as of January 19,August 5, 1996, was 23,641,709.25,563,145.



Form 10-Q
                         PART I - FINANCIAL INFORMATION

Item 1. Financial Statements

Company for which report is filed:

ACXIOM CORPORATION

The consolidated  financial   statements  included herein  have been prepared by
Registrant,  without  audit,  pursuant  to  the  rules  and  regulations  of the
Securities  and  Exchange  Commission.   In  the  opinion  of  the  Registrant's
management,  however,  all  adjustments  necessary  for a fair  statement of the
results  for the  periods  included  herein  have been made and the  disclosures
contained herein are adequate to make the information  presented not misleading.
All such adjustments are of a normal recurring nature.



Form 10-Q
                       ACXIOM CORPORATION AND SUBSIDIARIES
                           CONSOLIDATED BALANCE SHEETS
                                   (Unaudited)

                                              December 31,(UNAUDITED)
                                               
                                                 June 30,           March 31,
                                                   1995           1995
                                               ----------     ----------1996               1996
                                                -----------        -----------
          Assets
                        ------
Current assets:
  Cash and short-term cash investmentsequivalents                   $     1,906,000     3,149,000536,000          3,469,000
  Trade accounts receivable, net                 48,563,000    37,764,00058,094,000         44,474,000
  Refundable income taxes                               ---          1,537,000
  Other current assets                            3,351,000     2,604,000
                                              ------------6,813,000          4,534,000
                                                -----------        -----------
     Total current assets                        53,820,000    43,517,000
                                              ------------65,443,000         54,014,000
                                                -----------        -----------
Property and equipment                          156,912,000   123,321,000171,606,000        153,224,000
  Less - Accumulated depreciation 
    and amortization                             70,107,000    55,902,000
                                              ------------68,783,000         64,123,000
                                                -----------        -----------
Property and equipment, net                     86,805,000    67,419,000
                                              ------------102,823,000         89,101,000
                                                -----------        -----------
Software, net of accumulated amortization        10,404,000     9,693,00013,413,000         10,524,000
Excess of cost over fair value of net 
  assets acquired                                14,367,000     9,638,00041,191,000         13,982,000

Other assets                                     22,738,000    17,903,000
                                              ------------29,010,000         26,428,000
                                                -----------        $188,134,000   148,170,000
                                              ============-----------
                                              $ 251,880,000        194,049,000
                                                ===========        ===========

     Liabilities and Stockholders' Equity
----------------------------------
          Current liabilities:
  Short-term borrowings                1,174,000           ---notes payable                        1,000,000            646,000
  Current installments of long-
              termlong-term debt          3,893,000     3,564,0004,053,000          3,866,000
  Trade accounts payable                         10,591,000     8,342,00015,907,000         13,596,000
  Accrued interest                                  174,000       522,000352,000            435,000
  Accrued payroll and related expenses             4,406,000     5,280,0006,980,000          5,111,000
  Other accrued expenses                         5,226,000     7,055,00010,502,000          7,189,000
  Advances from customers                           410,000       162,000434,000            316,000
  Income taxes                                    3,885,000        39,0001,046,000                ---
                                                -----------        -----------
    Total current liabilities                    29,759,000    24,964,00040,274,000         31,159,000
                                                -----------        -----------
Long-term debt, excluding current
  installments                                   32,736,000    18,219,00072,544,000         26,885,000

Deferred income taxes                            7,164,000     7,138,000   

          Form 10-Q10,933,000         10,933,000

Deferred revenue                                  2,304,000       672,0001,472,000          2,331,000

Stockholders' equity:
  Preferred stock                                       ---                ---
  Common stock                                    2,427,000     2,308,0002,613,000          2,435,000
  Additional paid-in capital                     52,960,000    46,493,00058,519,000         54,514,000
  Retained earnings                              63,774,000    50,776,00068,471,000         68,978,000
  Foreign currency translation adjustment          (628,000)        7,000(638,000)          (863,000)
  Treasury stock, at cost                        (2,362,000)   (2,407,000)
                                              ------------(2,308,000)        (2,323,000)
                                                -----------        -----------
  Total stockholders' equity                    116,171,000    97,177,000126,657,000        122,741,000
                                                -----------        -----------
Commitments and contingencies
                                              ------------   -----------
                                              $188,134,000   148,170,000
                                              ============$ 251,880,000        194,049,000
                                                ===========        ===========

See accompanying condensed notes to consolidated financial statements.



Form 10-Q
                       ACXIOM CORPORATION AND SUBSIDIARIES
                       CONSOLIDATED STATEMENTS OF EARNINGS
                                   (Unaudited)

                                                  For the Three Months Ended
                                                  -------------------------
                                                      December 31,
                                                ---------------------------------------------------
                                                           June 30,
                                                  --------------------------
                                                     1996           1995
                                                  1994
                                                ----------     ---------------------    -----------

Revenue                                         $  71,315,000     52,742,00093,953,000     59,182,000
Operating costs and expenses:
  Salaries and benefits                            25,844,000     17,862,00035,532,000     22,785,000
  Computer, communications and other equipment     11,998,000      7,110,00012,821,000      8,121,000
  Data costs                                       14,930,000     14,583,00018,781,000     15,500,000
  Other operating costs and expenses               9,011,000      5,750,000
                                               -----------     ----------
              Total operating costs and
                expenses                        61,783,000     45,305,000
                                               -----------     ----------
          Income from operations                 9,532,000      7,437,000
                                               -----------     ----------

          Other income (expense):
            Interest expense                      (239,000)      (619,000)
            Other, net                             (75,000)       (63,000)
                                               -----------     ----------
                                                  (314,000)      (682,000)
                                               -----------     ----------

          Earnings before income taxes           9,218,000      6,755,000

          Income taxes                           3,406,000      2,634,000
                                               -----------     ----------
          Net earnings                         $ 5,812,000      4,121,000
                                               ===========     ==========
          Earnings per share                   $       .22            .18
                                               ===========     ==========
     
          Weighted average shares
            outstanding                         26,057,000     23,192,000
                                               ===========     ==========


          See accompanying condensed notes to consolidated financial
          statements.

          Form 10-Q

                         ACXIOM CORPORATION AND SUBSIDIARIES
                         CONSOLIDATED STATEMENTS OF EARNINGS
                                     (Unaudited)


                                                For the Nine Months Ended
                                                -------------------------
                                                      December 31,
                                                -------------------------
                                                   1995           1994
                                                ----------     ----------


          Revenue                             $192,873,000    147,476,000

          Operating costs and expenses:

            Salaries and benefits               71,281,000     48,693,000
            Computer, communications and
              other equipment                   27,963,000     21,047,000

            Data costs                          46,422,000     44,502,000
            Other operating costs and
              expenses                          24,816,000     16,731,00017,608,000      7,259,000
                                                  -----------    -----------
    Total operating costs and expenses             170,482,000    130,973,00084,742,000     53,665,000
                                                  -----------    -----------
Income from operations                              22,391,000     16,503,0009,211,000      5,517,000
                                                  -----------    -----------

Other income (expense):
  Interest expense                                   (1,177,000)    (1,876,000)(818,000)      (392,000)
  Other, net                                       (226,000)      (808,000)(1,492,000)       (67,000)
                                                  -----------    -----------
                                                   (1,403,000)    (2,684,000)(2,310,000)      (459,000)
                                                  -----------    -----------
Earnings before income taxes                        20,988,000     13,819,0006,901,000      5,058,000

Income taxes                                        7,968,000      5,389,0002,656,000      1,922,000
                                                  -----------    -----------

Net earnings                                    $13,020,000      8,430,000$   4,245,000      3,136,000
                                                  ===========    ===========

Earnings per share                                     $ .50            .370.15           0.12
                                                  ===========    ===========

Weighted average shares 25,966,000     22,564,000
            outstanding                29,253,000     25,822,000
                                                  ===========    ===========

See accompanying condensed notes to consolidated financial statements.



Form 10-Q
                       ACXIOM CORPORATION AND SUBSIDIARIES
                      CONSOLIDATED STATEMENTS OF CASH FLOWS
                                   (Unaudited)

                                                   For the NineThree Months Ended
                                                   -------------------------
                                                      December 31,
                                                ---------------------------------------------------
                                                            June 30,
                                                   --------------------------
                                                      1996            1995
                                                   1994
                                                ----------     ---------------------     -----------
Cash flows from operating activities:
  Net earnings                                   $   13,020,000     8,430,0004,245,000       3,136,000
  Non-cash operating activities:
    Depreciation and amortization                    14,770,000    14,193,0006,660,000       5,065,000
    Loss on disposalimpairment of assets                     1,000,000             ---       540,000
              Equity in operations of joint
                venture                                ---       279,000
    Other, net                                       292,000     1,170,0001,256,000         153,000
    Changes in assets and liabilities:
      Accounts receivable                           (8,167,000)   (9,063,000)(5,471,000)       (167,000)
      Other assets                                     (1,336,000)      285,000231,000      (1,202,000)
      Accounts payable and other liabilities        1,486,000     8,101,000
                                                ----------    ----------(1,316,000)       (455,000)
                                                   -----------     -----------
      Net cash provided by operating activities      20,065,000    23,935,000
                                                ----------    ----------6,605,000       6,530,000
                                                   -----------     -----------
Cash flows from investing activities:
  Sale of assets                                           351,000     5,638,000---         131,000
  Cash acquired in pooling
              acquisition                          21,000       1,624,000           ---

            Cash paid in purchase
              acquisition                       (5,914,000)          ---
            Advances to and acquisition of
              joint venture                            ---    (7,290,000)
  Development of software                           (2,984,000)     (736,000)(1,004,000)       (250,000)
  Capital expenditures                             (28,590,000)  (16,380,000)
                                                ----------    ----------(18,740,000)    (10,481,000)
                                                   -----------     -----------
  Net cash used by investing activities            (35,513,000)  (18,768,000)
                                                ----------    ----------
 

          Form 10-Q(19,723,000)     (8,976,000)
                                                   -----------     -----------
Cash flows from financing activities:
  Proceeds from debt                                18,108,000           ---22,481,000       4,199,000
  Payments of debt                                 (4,708,000)  (13,484,000)(13,516,000)     (2,295,000)
  Sale of common stock                               2,124,000    12,930,0001,220,000         636,000
  Cash dividends paid by acquired company
    prior to merger                                        ---        (468,000)          ---
  Acquisition and retirement of common stock
    by acquired company prior to merger                    ---      (1,010,000)
                                                   ---
            Issuance of common stock by
              acquired company prior to
              merger                               190,000           ---
                                                ----------    ---------------------     -----------
    Net cash provided (used) by financing activities       14,236,000     (554,000)
                                                ----------    ----------10,185,000       1,062,000
                                                   -----------     -----------
    Effect of exchange rate changes on cash                (31,000)          ---         ----------    ----------(24,000)
                                                   -----------     -----------

    Net increase (decrease)decrease in cash and short-term cash
      investments                                   (1,243,000)    4,613,000(2,933,000)     (1,408,000)
  Cash and short-term cash investments at 
      beginning of period                            3,469,000       3,149,000
                                                   475,000
                                                ----------    ---------------------     -----------
  Cash and short-term cash investments at end
    of period                                    $     1,906,000     5,088,000
                                                ==========    ==========536,000       1,741,000
                                                   ===========     ===========
  Supplemental cash flow information:
   Cash paid during the period for:
    Interest                                     $     1,525,000     2,276,000901,000         740,000
    Income taxes                                        4,122,000     2,424,000
                                                ==========    ==========73,000         316,000
                                                   ===========     ===========

See accompanying condensed notes to consolidated financial statements.



Form 10-Q
                       ACXIOM CORPORATION AND SUBSIDIARIES
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS


Certain note information has been omitted because it has not
         changed significantly from that reflected in Notes 1 through 15
         of the Notes to Consolidated Financial Statements filed as a part
         of Item 14 of Registrant's 1995 annual report on Form 10-K as
         filed with the Securities and Exchange Commission on June 28,
         1995.

         Notes to Consolidated Financial Statements:


         1.   On July 14, 1995,In April 1996, the Company  purchased  certain assets of  Direct Media/DMI,
     Inc.  ("DMI") for $25,000,000 and the outstandingassumption of certain  liabilities of
     DMI.  The  $25,000,000  purchase  price,  payable  in three (3)  years,  is
     collaterized  by a letter of credit,  and may, at DMI's option,  be paid in
     one  million  shares of Acxiom  common  stock in lieu of Generator Datamarketing Limited (``Generator'').  Generator
            is locatedcash plus  accrued
     interest.  Headquartered  in  Hertfordshire, near London,Greenwich,  Connecticut,  DMI  provides  list
     brokerage,  management, and provides data
            and database marketing software and processingconsulting services to its
            customers.business-to-business and
     consumer list owners and mailers.  At April 1, 1996 the liabilities assumed
     by the Company  exceeded the fair value of the assets  acquired from DMI by
     $2,673,000  (unaudited).  The resulting  excess of purchase price was 4,000,000 pounds sterling
            (approximately $6,460,000).over fair
     value of net assets  acquired of  $27,673,000  is being  amortized over its
     estimated economic life of 20 years. The acquisition has been accounted for
     as a purchase  and accordingly, Generator'sthe  results of  operations  of DMI are  included in the
     consolidated  statementsresults  of  earnings asoperations  from  the date of  the purchase date.acquisition.  The
     purchase price exceeded thefor DMI has been allocated as follows:

         Trade accounts receivable                      $  7,558,000
         Property and equipment                            2,010,000
         Excess of cost over fair value
           of the net assets acquired                         by
            $5,648,000.27,673,000
         Other assets                                      1,340,000
         Short-term payable to bank                      (11,594,000)
         Accounts payable and other liabilities           (1,700,000)
         Long-term debt                                     (287,000)
                                                          ----------
                                                        $ 25,000,000
                                                          ==========

     The resulting excess of cost over net assets
            acquired is being amortized using the straight-line method
            over its estimated economic life of 15 years.
            
            Thefollowing  consolidated pro forma combinedfinancial information (which includes
     adjustments  to reflect the  accounting  bases  recognized in recording the
     purchase and to eliminate the effects of  transactions  between the Company
     and DMI) shows the  results of the  Company's  operations  assumingfor the  acquisitionquarter
     ended June 30, 1995 as if the purchase of DMI had occurred at the beginning
     of each period
            presented, are not materially different than the historical
            results of operations reported.  Generator had revenue of
            $3,122,000 andperiod:

         Revenue                                        $ 70,117,000
                                                          ==========

         Net earnings                                   before income taxes of $215,000 for
            the year ended December 31, 1994.$  4,118,000
                                                          ==========

         Earnings per share                             $       0.15
                                                          ==========



2.   On August 25, 1995,April 9, 1996, the Company acquired all of the
            outstanding capital stock of DataQuick Information Systems
            (formerly an "S" Corporation) and DQ Investment Corporation
            (collectively referred to as "DataQuick").  The Company
            exchanged 984,839issued  approximately  1.7 million shares of
     its common stock for all of the  outstanding  shares of capital stock of DataQuick.
            Additionally, the Company assumed all of the currently
            outstanding options granted under DataQuick's stock option
            plans, with the result that 808,370 shares of the Company's
            common stock are now subject to issuance upon exerciseand common stock
     options  of   such
            options.Pro  CD,  Inc.  ("Pro CD").     Headquartered   in   Danvers,
     Massachusetts,  Pro CD is a publisher of reference software on CD-ROM.  The
     acquisition was in the form of a merger of two
            wholly owned subsidiaries of the Company in to each of
            DataQuick Information Systems and DQ Investment Corporation
            and is accounted for as a pooling of interests.

     
           Form 10-Q


            DataQuick is headquartered in San Diego, California, and
            provides real property information to support a broad range of
            applications including marketing, appraisal, real estate,
            banking, mortgage and insurance.  This information is
            distributed on-line and via CD-ROM, list services, and
            microfiche.
            
            The  stockholders'  equity and  operations  of DataQuickPro CD are not  material  in
     relation to those of the  Company.  As such,  the Company has  recorded the
     combination by restating  stockholders' equity as of April 1, 1995,1996, without
     restating  prior years'year  statements  of  earnings  to reflect  the pooling of
     interestinterests  combination.  DataQuick's net assets as of April 1,
            1995 totaled $5,773,000.  The statements of earnings for the
            three months and nine months ended December 31, 1995 include
            the results of DataQuick for the entire period presented.  For the year ended  December 31, 1994, DataQuick1995,  Pro CD had
     revenues  and  earnings before income taxesa  net  loss  of  $20,251,000approximately  $21,675,000  and  $891,000,$970,000,
     respectively. IncludedAt April 1, 1996, Pro CD's liabilities exceeded its assets by
     approximately $1,775,000.

3.   Effective March 31, 1994 the  Company sold  substantially all of the assets
     of its former Acxiom  Mailing  Services  operating  unit ("AMS") to MorCom,
     Inc. ("MorCom") in  the current fiscal year's results
            are revenue of $8,048,000 and earnings before income taxes of
            $79,000 for DataQuickexchange  for  the period fromassumption  of certain  liabilities,
     $4,500,000 in cash, a mortgage note receivable, and $1,000,000 of preferred
     stock issued by MorCom.   Additionally,  the Company sold MorCom a software
     license to use certain applications of the Company's software.  At June 30,
     1996  the  assets  remaining  on  the  Company's  books  related   to  this
     transaction were as follows:


         Mortgage note receivable (other assets)               $ 3,912,000
         Software license receivable (other assets)                640,000
         Preferred stock (other assets)                          1,000,000
         Trade accounts receivable                                 491,000
                                                                 ---------
                                                               $ 6,043,000

     In June  1996,  MorCom  ceased  operations.  The  Company  has  established
     valuation reserves for the full amount of the software license  receivable,
     preferred  stock, and trade accounts  receivable.  The Company is currently
     evaluating  various  alternatives  related  to  the  property.   Management
     believes  that any  further  loss  associated  with this  event will not be
     material to the financial statements.





4.   Long term debt consists of the following:
                                                 June 30,            March 31,
                                                   1996                1996

     Unsecured revolving credit agreement     $ 34,476,000          11,995,000

     Convertible note, payable April 30,
       1999 together with interest at
       3.12%; collateralized by letter
       of credit; convertible at maturity
       into 1 million shares of common
       stock                                    25,000,000                 ---

     9.75% Senior Notes, due May 1, 2000,
       payable in annual installments of
       $2,143,000 each May 1; Interest is
       payable semiannually                      8,571,000          10,714,000

     8.94% note payable due in monthly
       installments of principal and 
       interest of $50,000 with remaining
       balance due June 30, 1997; 
       collateralized by real estate             4,208,000           4,264,000

     Other notes and capital lease
       obligations payable                       4,342,000           3,778,000
                                                ----------          ----------

               Total long term debt             76,597,000          30,751,000

     Less current installments                   4,053,000           3,866,000
                                                ----------          ----------

     Long-term debt, excluding current
       installments                           $ 72,544,000        $ 26,885,000
                                                ==========          ==========

     Subsequent to June 30, 1996 the unsecured credit agreement was increased to
     provide for revolving  loans up to  $50,000,000 and now expires on July 30,
     2001.  The 8.94% note payable  which is  due June 30,  1997 continues to be
     classified as long-term debt  because the Company  intends to use available
     funding  under the  credit agreement  to  refinance the note on a long-term
     basis.



5.   Earnings per share  computations are based upon the weighted average number
     of shares  outstanding,  including the dilutive effect of stock options and
     warrants  and the  convertible  debt issued for the purchase of DMI, all of
     which are considered common stock equivalents.  For purposes of calculating
     earnings  per  share,  the  interest  expense  on the  convertible  note is
     eliminated. The calculation of earnings per share for the periods presented
     is as follows:

                                                  For the Three Months Ended
                                                ------------------------------
                                                June 30, 1996    June 30, 1995
                                                to
            August 25, 1995.
            
         3.-------------    -------------

     Net earnings                                $ 4,245,000       $ 3,136,000
     Interest expense (net of tax effect)            120,000               ---
                                                  ----------        ----------
     Adjusted net earnings                       $ 4,365,000       $ 3,136,000
                                                  ==========        ==========

     Earnings per share                                $ .15             $ .12
                                                        ====              ====

     Weighted average shares outstanding          29,253,000        25,822,000
                                                  ==========        ==========

6.   On July 25, 1995, a customer of the Company,  Highlights for Children, Inc.
     ("Highlights"(Highlights"), filed a demand for arbitration with the American Arbitration
     Association.  The demand alleges,  among other things,  breaches of express
     warranties  in  connection  with  a  software  license  agreement  for  the
     Company's GS/2000 software product.  The demand seeks compensatory  damages
     of  approximately  $22,000,000  and punitive  damages of  $44,000,000  plus
     attorneys' fees and costs.

     The  Company  believes  that the  action is  substantially  without  merit.
     Highlights  is and  has  been  using  the  GS/2000  software  in the  daily
     operation of its business  for over twothree  years.  Highlights  accepted the
     software as  operational as of September 1, 1993 and paid the final license
     fee payment.  Acxiom's software license fee and other related fees invoicesinvoiced
     to Highlights for the GS/2000  software totaled  approximately  $2,000,000.
     The Company intends to vigorously defend the arbitration claim.  Management
     believes that the ultimate outcome of the arbitration case will result in a
     final  settlement  if any, which would not be material to the financial  statements
     and which would be substantially lower than the amount noted above.
          Form 10-Q

     The Company is involved in various  other  claims and legal  actions in the
     ordinary  course of business.  In the opinion of  management,  the ultimate
     disposition of these matters will not have a material adverse effect on the
     Company's   consolidated   financial   position  or  its  expected   future
     consolidated results of operations.

4. The Company's unsecured credit agreement providing7.   Trade  accounts  receivable  are presented  net of allowances  for revolving loans in amountsdoubtful
     accounts,  returns,  and credits of up to $30,000,000 which was set
            to expire August$4,489,000  and  $1,880,000 at June 30,
     1996 and March 31, 1996, has been extended through August
            31, 1998.  The Company's other unsecured credit line of
            $1,000,000 has also been renewed and now expires in June 1996.
            At December 31, 1995 there was a balance of $17,757,000
            outstanding under the Company's revolving credit agreement and
            a balance of $500,000 outstanding on the short-term credit
            line.respectively.




Form 10-Q

Item 2.  Management's Discussion and Analysis of Financial Condition and Results
         of Operations

Results of Operations

---------------------

          Consolidated  revenue was a record  $71,315,000$93,953,000  for the quarter  ended December 31, 1995, anJune 30,
1996, a 59% increase of 35%  over  revenue of  $52,742,000$59,182,000  for the same quarter a year
ago.  Excluding  the  effects  of the Pro CD and  DMI  acquisitions  which  were
completed  effective  April 1, 1996,  revenue was up 38% over the prior year. By
industry sector,  the direct marketing  industry revenue grew 168% including the
additional  revenue from DMI, and  information and  communications  revenue grew
118%,  which includes the  additional  revenue from Pro CD.  Financial  services
revenue  grew 13% and  insurance  revenue  grew 19% while  the  media/publishing
industry sector was flat compared to the prior year.

Operating  costs and expenses  increased 58% compared to the same quarter a year
ago. Salaries and benefits increased 56%, but after adjusting for the effects of
the acquisitions noted above, the increase was only 28%, principally as a result
of  new  contracts with  The  Polk Company  ("Polk") and  Trans Union  Marketing
Services.  Computer,  communications  and  other  equipment  costs  were up 58%,
primarily attributable to the new contracts noted above. Data costs were up 21%,
reflecting increased revenue under the Allstate contract.  Other operating costs
and expenses were up 143% or $10,349,000.  After adjusting for the impact of the
acquisitions  noted above, the increase is 52% or $3.8 million which principally
relates  to  higher   facility  costs  on  newly   constructed   facilities  and
volume-related increases.  Income from operations was 10% of revenue compared to
9% for the first quarter of the prior year.

Interest  expense  increased due to increased  levels of debt during the quarter
when compared to the year earlier period.  Other expense in the quarter included
a charge of $1,000,000  for the write-off of the preferred  stock  investment in
MorCom (see discussion below).

The Company's  effective income tax rate was 38.5% for the quarter,  compared to
38% for the first  quarter in the prior  year.  The  financial services sector grew 42%, primarily due toCompany  expects the DataQuick acquisition, and the direct marketing sector grew 81%
          as a result of revenue related to the marketing services
          agreement with Trans Union Corporation.  The insurance segment
          and the information and communication segment were up 13% and
          21%, respectively, while the media segment declined 14%.

          For the nine months ended December 31, 1995, consolidated revenue
          was $192,873,000, up 31% from $147,476,000 reportedactual
effective rate for the prior
          year.  The financial services, insurance, direct marketing, and
          information and communication services sectors were up 55%, 11%,
          51%, and 16%, respectively, while media decreased 3%.  The
          DataQuick and Generator acquisitions added year-to-date revenue
          of $17,171,000.

          Operating costs and expenses increased 36%full fiscal year to remain in the 37-39% range.

Net earnings for the quarter compared to the prior year.  Salaries and benefits increased 45%,
          computer, communications and other equipment expenses increased
          69%, data costs increased 2%, and other operating costs and
          expenses increased 57%.  The expense increases were primarily
          associated with the DataQuick and Generator acquisitions, the new
          data center management agreement with the Polk Company, which was
          effective November 1, 1995, and which is discussed in greater
          detail under "Capital Resources and Liquidity," and the Trans
          Union marketing services contract. Operating margin for the
          quarter was 13% compared to 14% a year ago.

          For the nine months ended December 31, 1995, operating costs and
          expenses increased 30% when compared with the same period in35% over the previous year.  Salaries and benefitsEarnings per
share  increased 46%, computer,
          communications and other equipment expenses increased 33%, data
          costs increased 4%, and other operating costs and expenses
          increased 48%.  Once again, most25% on a 13% increase in the weighted  average number of shares
outstanding.  The  increase  in the expense increases were
          associated with the acquisitions and new contracts noted above.
          Excluding these effects, operating expenses increased 10%.
          Operating margin for the nine months was 12%number of revenue compared
          to 11% forshares from the same period in the
prior year.

          Interest expense for the current quarter and the year-to-date
          period were lower than in the prior year is  primarily  due to lower average
          levelsthe  acquisitions  of debt, lower interest rates,Pro CD and capitalization in the
          current year of approximately $400,000 in interest incurred in
          construction of new facilities.  Other expense inDMI during the
first quarter of the prior year included $500,000 for the estimated
          disposal cost of certain BSA assets in the United States.

          Form 10-Q


          The Company's effective tax rate was 37% for the current quarter
          and 38% for the nine months ended December 31, 1995 compared to
          39% for the comparable periods in the priorthis year.  The effective
          tax rate for the year ended March 31, 1995 was 38%.  The Company
          expects the effective tax rate for fiscal 1996 to remain in the
          37 - 39% range.

Capital Resources and Liquidity

-------------------------------

          Working  capital at December 31, 1995June 30, 1996 was  $24,061,000$25,169,000  compared to  $18,553,000$22,855,000  at
March 31,  1995.1996.  At December 31, 1995June 30,  1996 the  Company  had  arranged  for a temporary
increase in its revolving  credit  agreement from  $30,000,000  to  $40,000,000,
giving  the  Company  total  available  credit  lines  of  $31,000,000$41,000,000  of which
$18,257,000$35,476,000  was  outstanding.  Subsequent  to June  30,  1996 the  Company  has
completed the negotiation of a new $50,000,000  revolving credit  agreement.  As
the new revolving  credit agreement has a 5-year life, the Company has continued
to classify the entire balance as long-term debt.




In  addition,  the Company  continues  to classify  as  long-term  debt the note
payable,  totaling $4,208,000,  which is due in full on June 30, 1997 because it
is the Company's  intention to pay this loan with  additional  proceeds from the
revolving credit agreement.

The Company's  debt-to-capital  ratio  (capital  defined as long-term  debt plus
stockholders'  equity)  was 22%36% at December 31,June 30,  1995  compared  to 16%18% at March 31,
1995.  As
          discussed1996. The increase in footnote 4the ratio is due to the consolidated financial statements,issuance of a convertible  note in
the Company's $30,000,000amount of $25,000,000 for the purchase of DMI as well as additional  funding
drawn on the revolving  credit  agreement  which was
          set to expire August 31, 1996 has been amended to extend through
          August 31, 1998.during the quarter.  Cash provided by
operating  activities  was  $20,065,000$6,605,000  for the ninethree months ended December 31, 1995June 30, 1996
compared  to  $23,935,000$6,530,000  for the same  period a year  earlier.  In the  current
period
          $35,513,000quarter,  $19,723,000  was used by  investing  activities  and  $14,236,000$10,185,000  was
provided by financing  activities.  Investing activities included $18,740,000 in
capital  expenditures  of $28,590,000 compared to  $16,380,000 for$10,481,000 in the prior period.  Investing activities also included $5,914,000
          paid foryear's  quarter.  A
significant  amount of the first  quarter  capital  expenditures  related to the
acquisition  of Generator Datamarketing Limited
          ("Generator") which is discussed more fully in footnote 1data  center  equipment  for the Polk  data  center  outsourcing
contract.  Management expects capital  expenditures to the consolidated financial statements.  Generator's results of
          operations are includedbe substantially lower in
the Company's consolidated results for
          the second and third quartersquarter of the fiscal year.  Investing
          activities in the prior year included $5,638,000 collected from
          the sale of assets, primarily from the sale of substantially all
          of the assets of Acxiom Mailing Services, and $7,290,000 paid for
          the acquisition of the remaining one-half interest in the
          InfoBase partnership.  Financing activities in the current year
          include the effects of cash dividends and common stock
          transactions made by DataQuick Information Systems
          ("DataQuick") prior to its acquisition in a pooling-of-interest
          transaction on August 25, 1995.  For a more detailed description
          of the DataQuick merger, see footnote 2 to the consolidated
          financial statements.  The statements of earnings and cash flows
          for the current year include the results of DataQuick for the
          entire periods presented.

          
          Form 10-Q


          The Company has completed and begun to occupy an expansion of its
          Conway data center and a new 100,000 square-foot customer service
          building on its main campus in Conway, Arkansas.  The data center
          expansion cost approximately $4,000,000 and the new customer
          service building cost approximately $8,000,000.  Both projects
          were funded through current operations and existing credit lines.
          Management expects total capital expenditures for fiscal year
          1996 to be approximately $40,000,000.

          On October 4, 1995,included paying off
short-term  bank debt incurred  when the Company  announced a letter of intent to
          form a business alliance withacquired DMI and proceeds from
additional borrowings under the Polk Company ("Polk").  The
          Company has assumed management of Polk's data center in Taylor,
          Michigan and has completed a definitive ten-year agreement
          effective November 1, 1995.  A phased program will transfer
          Polk's data center operations to the Company's headquarters in
          Conway.  Management estimates the agreement will contribute $15-
          16 million in initial annual revenue.  The Company and Polk are
          also exploring joint ventures in marketing, product development,
          data acquisition, and international sales.  The exact nature of
          the partnership in these areas will be determined by future
          discussions.

          As discussed in footnote 3 to the consolidated financial
          statements, the Company is involved in an arbitration claim
          which, if resolved against the Company, could result in payment
          of an amount which could be material to the financial statements.
          However, management believes the ultimate outcome of this case
          will result in a settlement, if any, which will not be material
          to the financial statements.revolving credit agreement.

While the Company does not have any other material contractual commitments for capital
expenditures,  additional  investments in facilities and computer equipment will
continue to be necessary to support the anticipated  growth of the business.  In
addition,  new outsourcing or facilities management contracts frequently require
substantial  up-front capital  expenditures in order to acquire existing assets.
Management   believes  that  the  combination  of  existing   working   capital,
anticipated  funds to be generated  fromthrough future  operations and the Company's
available  credit lines is sufficient to meet the  Company's  current  operating
needs as well as to fund the  anticipated  levels of  capital  expenditures.  If
additional  funds are required,  the Company would use existing  credit lines to
generate  cash,  followed by either  additional  borrowings to be secured by the
Company's  assets or the  issuance of  additional  equity  securities  in either
public  or  private  offerings.   Management   believes  that  the  Company  has
significant  unused  capacity  to raise  capital  which could be used to support
future growth.

Effective March 31, 1994 the Company sold substantially all of the assets of its
former Acxiom  Mailing  Services unit ("AMS") in exchange for the  assumption of
certain  liabilities,  $4,500,000  in cash,  a  mortgage  note  receivable,  and
$1,000,000 of preferred stock issued by the buyer, MorCom, Inc. Additionally the
Company sold MorCom a software license to use certain of the Company's software.
In June, 1996, MorCom ceased operations.  The Company has established  valuation
reserves  for the full  amount of the  software  license  receivable,  preferred
stock,  and  trade  accounts  receivable  and is  currently  evaluating  various
alternatives related to the property.  Management believes that any further loss
associated with this event will not be material to the financial statements.




Form 10-Q

                               ACXIOM CORPORATION
                           PART II - OTHER INFORMATION

Item 1.   Legal Proceedings.

                    On March 9, 1994, the chapter 11 bankruptcy trustee for
                    CIS Corporation ("CIS") initiated suit against4.    Submission of Matters to a Vote of Security Holders

           The Annual  Meeting of  Shareholders  of the Company inwas held on July
           24, 1996. The following matters were voted upon at the United States Bankruptcy Courtmeeting:

                  (1)      Shareholders   approved   the   election   of   three
                           directors. Voting results for the
                    Southern District of New York seeking to recover
                    certain computer equipment, together with alleged past
                    due lease payments, taxeseach individual nominee
                           were as follows:  William T.  Dillard II,  21,421,690
                           votes for and  interest amounting to
                    approximately $2,500,000.  The Company had entered into
                    several capital leases with CIS prior to CIS declaring
                    bankruptcy in January 1989.  The majority of the
                    amounts sought by CIS related to continuing lease, tax185,218  withheld;  Harry C.  Gambill,
                           21,418,167 votes for and interest charges assessed after the initial lease
                    terms expired188,741 withheld; and after the Company had exercised its
                    option to purchase the equipment, after which time no
                    lease payments were due under the terms of the lease
                    agreements.  The Company's defense rested upon CIS'
                    failure to (1) deliver title,Walter
                           V. Smiley, 21,605,513 votes for and 1,395 withheld.

                  (2)      make scheduled sub-
                    lease paymentsShareholders  approved an amendment to the  Company, (3) properly recordCompany's
                           Certificate of  Incorporation  to increase the number
                           of authorized  shares of common stock, $.10 par value
                           per  share,  from  60,000,000  to  200,000,000,  with
                           18,708,820   votes  for,   3,183,989  votes  against,
                           478,931 votes withheld, and acknowledge lease payments actually paid by the
                    Company, which CIS claimed were not paid, and (4) remit
                    property taxes to the proper authorities after the
                    Company paid such taxes to CIS.  The Company also filed
                    a counterclaim against CIS for compensatory and
                    punitive damages.  The dispute was settled and the suit
                    was dismissed with prejudice by order of the court on
                    November 17, 1995, which order became final on or about
                    December 1, 1995.  Under the terms of the settlement
                    agreement, the Company paid CIS $332,448.94 and CIS
                    released all of its claims against the Company.  CIS
                    further agreed to be responsible for taxes on the
                    equipment up to the date the order was final and agreed
                    to indemnify the Company for any title challenge to the
                    equipment.  The Company also dismissed its counterclaim
                    with prejudice and withdrew its proof of claim against
                    CIS in the amount of $37,732.44.no broker non-votes.

Item 6.    Exhibits and Reports on Form 8-K

           (a)    Exhibits:

                  3(i)     Amended and Restated Certificate of Incorporation

                  10       Amended and Restated Key Associate Stock Option  Plan
                           of Acxiom Corporation

                  27       Financial Data Schedule

           (b)    Reports on Form 8-K filed during the thirdfirst quarter:

                  NoneA report was filed on May 14, 1996, as amended by a Form 8-K/A
                  filed on July 12,  1996,  which  reported the  acquisition  of
                  substantially  all of the  assets  and  assumption  of certain
                  liabilities of Direct Media/DMI, Inc.




Form 10-Q


                       ACXIOM CORPORATION AND SUBSIDIARIES

                                    SIGNATURE
                                      ---------


Pursuant to the  requirements  of the  Securities  and Exchange Act of 1934, the
Registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned thereunto duly authorized.



                                          Acxiom Corporation


------------------




          Dated January 29,Dated:  August 13, 1996
                                          /S/By:      /s/ Robert S. Bloom
                                             -----------------------------------------------------------------
                                             (Signature)
                                             Robert S. Bloom
                                             Chief Financial Officer
                                             (Chief Accounting Officer)






                                  Form 10-Q
                                    EXHIBIT INDEX

                              Exhibits to Form 10-Q

Exhibit Number                                        Exhibit

3(i)                       Amended and Restated Certificate of Incorporation

10                         Amended and Restated Key Associate Stock Option  Plan
                           of Acxiom Corporation

27                         Financial Data Schedule