UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

FORM 10-Q

~~(Mark One)~~

xQUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES

EXCHANGE ACT OF 1934

For the Quarterly Period Ended August ~~2, 2008~~1, 2009

oTRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES

EXCHANGE ACT OF 1934

For the Transition Period From ~~___~~to ___. ___

Commission File Number: 0-23246

DAKTRONICS, INC.

(Exact name of Registrant as specified in its charter)

South Dakota

(State or other jurisdiction of incorporation or organization)

46-0306862

(I.R.S. Employer Identification Number)

201 Daktronics Drive
Brookings, SD			57006
(Address of principal executive offices)			~~(Zip~~ (Zip Code)

(605) 692-0200
(Registrant’s telephone number, including area code)

Indicate by check mark whether the registrant: (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.

Yes ~~[ X ]~~x No ~~[ ]~~

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files).

Yes o No o

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer or a smaller reporting company. See the ~~definition~~definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act.

~~Large accelerated filer [ X ] Accelerated filer~~o

~~Non-accelerated filer~~o ~~(Do not check if a smaller reporting company)~~

Large accelerated filer o

Accelerated filer x

Non-accelerated filer o

Smaller reporting companyo

(Do not check if a smaller reporting company)

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).

Yes oNo

~~Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).~~x ~~Yes [ ] No [ X ]~~

The number of shares of the registrant’s common stock outstanding as of August 25, ~~2008~~2009 was ~~40,436,607.~~40,776,914.

DAKTRONICS, INC. AND SUBSIDIARIES

FORM 10-Q

For the Quarter Ended August ~~2, 2008~~1, 2009

TABLE OF CONTENTS

						Page
~~SPECIAL NOTE REGARDING FORWARD-LOOKING STATEMENTS~~						2

PART I.I. FINANCIAL INFORMATION
ITEM 1. FINANCIAL STATEMENTS
			CONSOLIDATED BALANCE SHEETS AS OF AUGUST ~~2, 2008~~1, 2009 AND ~~APRIL 26, 2008~~			32
				MAY 2, 2009
			CONSOLIDATED STATEMENTS OF INCOME FOR ~~THE~~ THREE MONTHS
				ENDED AUGUST 1, 2009 AND AUGUST 2, 2008 ~~AND JULY 28, 2007~~		54
			CONSOLIDATED STATEMENTS OF CASH FLOWS FOR THE THREE ~~MONTHS~~
				MONTHS ENDED AUGUST 1, 2009 AND AUGUST 2, 2008 ~~AND JULY 28, 2007~~		65
			NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS			76

ITEM 2. MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL ~~CONDITION AND~~
			CONDITION AND RESULTS OF OPERATIONS			1417
ITEM 3. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT
			MARKET RISK			2326
ITEM 4. CONTROLS AND PROCEDURES						2427

PART II.OTHER INFORMATION
ITEM 1. LEGAL PROCEEDINGS						2427
ITEM 1A. RISK FACTORS						2427
ITEM 2. UNREGISTERED SALES OF EQUITY SECURITIES AND USE OF ~~PROCEEDS~~						24
			PROCEEDS			27
ITEM 3. DEFAULTS UPON SENIOR SECURITIES						2427
ITEM 4. SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS						2427
ITEM 5. OTHER INFORMATION						2428
ITEM 6. EXHIBITS						2428

SIGNATURE						2529

EXHIBIT INDEX:

	~~Ex.~~Ex.	31.1			CERTIFICATION OF THE CHIEF EXECUTIVE OFFICER REQUIRED BY RULE
					13a-14(a) OR RULE 15d-14(a) OF THE SECURITIES EXCHANGE ACT OF 1934,
					AS ADOPTED PURSUANT TO SECTION 302 OF THE SARBANES-OXLEY ACT
					OF 2002
	Ex.	31.2			CERTIFICATION OF THE CHIEF FINANCIAL OFFICER REQUIRED BY RULE
					13a-14(a) OR RULE 15d-14(a) OF THE SECURITIES EXCHANGE ACT OF 1934,
					AS ADOPTED PURSUANT TO SECTION 302 OF THE SARBANES-OXLEY ACT
					OF 2002
	Ex.	32.1			CERTIFICATION OF THE CHIEF EXECUTIVE OFFICER PURSUANT TO
					SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002 (18 U.S.C. SECTION
					1350)
	~~Ex.~~Ex.	32.2			CERTIFICATION OF THE CHIEF FINANCIAL OFFICER PURSUANT TO
					SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002 (18 U.S.C. SECTION
					1350)

- 1 -

~~Special Note Regarding Forward-Looking Statements~~

This Quarterly Report on Form 10-Q (including exhibits and information incorporated by reference herein) contains both historical and forward-looking statements that involve risks, uncertainties and assumptions. The statements contained in this report that are not purely historical are forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21B of the Securities Exchange Act of 1934, as amended, including statements regarding our expectations, beliefs, intentions and strategies for the future. These statements appear in a number of places in this Report and include all statements that are not historical statements of fact regarding our intent, belief or current expectations with respect to, among other things: (i) our financing plans; (ii) trends affecting our financial condition or results of operations; (iii) our growth strategy and operating strategy; and (iv) the declaration and payment of dividends. The words “may,” “would,” “could,” “should,” “will,” “expect,” “estimate,” “anticipate,” “believe,” “intend,” “plans” and similar expressions and variations thereof are intended to identify forward-looking statements. Investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risk and uncertainties, many of which are beyond our ability to control, and that actual results may differ materially from those projected in the forward-looking statements as a result of various factors discussed herein, including those discussed in detail in our filings with the Securities and Exchange Commission, including in our Annual Report on Form 10-K for the fiscal year ended April 26, 2008 in the section entitled “Item 1A. Risk Factors”

~~- 2 -~~

PART I. FINANCIAL INFORMATION

Item 1. FINANCIAL STATEMENTS

DAKTRONICS, INC. AND SUBSIDIARIES

CONSOLIDATED BALANCE SHEETS

(in thousands, except share data)

			August 2,		April 26,				August 1,		May 2,
			2008		2008				2009		2009
			(unaudited)		(note 1)				(unaudited)		(note 1)

ASSETS	ASSETS						ASSETS

CURRENT ASSETS:	CURRENT ASSETS:						CURRENT ASSETS:
							Cash and cash equivalents		$	39,299	$	36,501
	Cash and cash equivalents		$	4,802	$	9,325	Restricted cash			356		1,083
	Restricted cash			1,467		457	Accounts receivable, less allowance for doubtful accounts			59,521		61,412
	Accounts receivable, less allowance for doubtful accounts			75,545		56,516	Inventories			50,226		51,400
	Inventories			62,132		50,525	Costs and estimated earnings in excess of billings			25,130		27,541
	Costs and estimated earnings in excess of billings			29,875		27,126	Current maturities of long-term receivables			7,903		7,962
	Current maturities of long-term receivables			8,162		7,435	Prepaid expenses and other			5,927		5,587
	Prepaid expenses and other			6,806		4,796	Deferred income taxes			15,054		15,017
	Deferred income taxes			9,616		9,517	Property and equipment available for sale			384		470
		Total current assets		198,405		165,697		Total current assets		203,800		206,973

	Advertising rights, net			3,277		3,457	Advertising rights, net			2,355		2,392
	Long-term receivables, less current maturities			17,052		16,837	Long-term receivables, less current maturities			15,501		15,879
	Investments in affiliates			2,307		2,998	Investments in affiliates			1,062		2,541
	Goodwill			4,709		4,722	Goodwill			4,648		4,549
	Intangible and other assets			3,031		3,102	Intangible and other assets			4,471		2,804
	Deferred income taxes			143		143	Deferred income taxes			387		311
				30,519		31,259				28,424		28,476

PROPERTY AND EQUIPMENT:	PROPERTY AND EQUIPMENT:						PROPERTY AND EQUIPMENT:
	Land			2,757		3,190	Land			1,204		1,204
	Buildings			48,784		49,464	Buildings			50,979		50,810
	Machinery and equipment			47,060		44,743	Machinery and equipment			50,587		50,013
	Office furniture and equipment			48,038		45,482	Office furniture and equipment			53,219		52,369
	Equipment held for rental			2,329		2,658	Equipment held for rental			2,693		2,423
	Demonstration equipment			7,704		7,516	Demonstration equipment			8,784		8,021
	Transportation equipment			5,989		6,106	Transportation equipment			4,919		5,115
				162,661		159,159				172,385		169,955
	Less accumulated depreciation			66,046		61,636	Less accumulated depreciation			86,033		80,528
				96,615		97,523				86,352		89,427
TOTAL ASSETS	TOTAL ASSETS		$	325,539	$	294,479	TOTAL ASSETS		$	318,576	$	324,876

See notes to consolidated financial statements.

- 32 -

DAKTRONICS, INC. AND SUBSIDIARIES

CONSOLIDATED BALANCE SHEETS

(continued)

(in thousands, except share data)

			August 2,		April 26,				August 1,		May 2,
			2008		2008				2009		2009
			(unaudited)		(note 1)				(unaudited)		(note 1)

LIABILITIES AND SHAREHOLDERS' EQUITY	LIABILITIES AND SHAREHOLDERS' EQUITY						LIABILITIES AND SHAREHOLDERS' EQUITY

CURRENT LIABILITIES:	CURRENT LIABILITIES:						CURRENT LIABILITIES:
	Accounts payable		$	42,143	$	31,540	Accounts payable		$	27,885	$	30,273
	Accrued expenses and warranty obligations			27,718		26,100	Accrued expenses and warranty obligations			31,774		35,548
	Current maturities of long-term debt and marketing obligations			907		910	Current maturities of long-term debt and marketing obligations			1,248		367
	Billings in excess of costs and estimated earnings			25,586		24,560	Billings in excess of costs and estimated earnings			11,749		13,769
	Customer deposits			15,898		12,113	Customer deposits			10,513		10,007
	Deferred revenue			9,715		6,980	Deferred revenue			9,889		9,531
	Income taxes payable			4,412		949	Income taxes payable			1,902		2,935
	Total current liabilities			126,379		103,152	Total current liabilities			94,960		102,430

Long-term debt, less current maturities	Long-term debt, less current maturities			55		55	Long-term debt, less current maturities			1,922		23
Long-term marketing obligations, less current maturities	Long-term marketing obligations, less current maturities			695		646	Long-term marketing obligations, less current maturities			725		759
Long-term warranty obligations and other payables	Long-term warranty obligations and other payables			3,671		3,766	Long-term warranty obligations and other payables			4,596		4,805
Deferred income taxes	Deferred income taxes			3,607		3,607	Deferred income taxes			4,996		4,948
		Total long-term liabilities		8,028		8,074		Total long-term liabilities		12,239		10,535
	TOTAL LIABILITIES			134,407		111,226	TOTAL LIABILITIES			107,199		112,965

SHAREHOLDERS' EQUITY:	SHAREHOLDERS' EQUITY:						SHAREHOLDERS' EQUITY:
	Common stock, no par value, authorized						Common stock, no par value, authorized
		120,000,000 shares; 40,427,793 and 40,316,000 shares						120,000,000 shares;40,757,122 and 40,657,552
		issued at August 2, 2008 and April 26, 2008, respectively		26,570		25,638		shares issued at August 1, 2009 and May 2, 2009, respectively		28,770		27,872
	Additional paid-in capital			11,308		10,398	Additional paid-in capital			14,778		13,898
	Retained earnings			154,004		147,912	Retained earnings			168,436		170,705
	Treasury stock, at cost, 19,680 shares			(9)		(9)	Treasury stock, at cost, 19,680 shares			(9)		(9)
	Accumulated other comprehensive loss			(741)		(686)	Accumulated other comprehensive loss			(598)		(555)
TOTAL SHAREHOLDERS' EQUITY	TOTAL SHAREHOLDERS' EQUITY			191,132		183,253	TOTAL SHAREHOLDERS' EQUITY			211,377		211,911
TOTAL LIABILITIES AND SHAREHOLDERS' EQUITY	TOTAL LIABILITIES AND SHAREHOLDERS' EQUITY		$	325,539	$	294,479	TOTAL LIABILITIES AND SHAREHOLDERS' EQUITY		$	318,576	$	324,876

See notes to consolidated financial statements.	See notes to consolidated financial statements.						See notes to consolidated financial statements.

- 43 -

DAKTRONICS, INC. AND SUBSIDIARIES

CONSOLIDATED STATEMENTS OF INCOME

(in thousands, except per share data)

(unaudited)

			Three Months Ended						Three Months Ended
			August 2,		July 28,				August 1,		August 2,
			2008		2007				2009		2008

Net sales	Net sales		$	161,229	$	120,923	Net sales		$	113,453	$	161,229
Gain on sale of property	Gain on sale of property			977		-	Gain on sale of property			25		977
Cost of goods sold	Cost of goods sold			116,858		84,044	Cost of goods sold			83,383		116,858
		Gross profit		45,348		36,879		Gross profit		30,095		45,348

Operating expenses:	Operating expenses:						Operating expenses:
	Selling			16,365		14,844	Selling			14,368		16,365
	General and administrative			7,682		6,002	General and administrative			6,534		7,682
	Product design and development			6,546		4,756	Product design and development			5,870		6,546
				30,593		25,602				26,772		30,593
		Operating income		14,755		11,277		Operating income		3,298		14,755

Nonoperating income (expense):	Nonoperating income (expense):						Nonoperating income (expense):
	Interest income			536		384	Interest income			375		536
	Interest expense			(106)		(426)	Interest expense			(47)		(106)
	Other income (expense), net			(345)		(302)	Other income (expense), net			(602)		(345)
Income before income taxes				14,840		10,933

							Income before income taxes			3,024		14,840
	Income tax expense			5,113		3,822	Income tax expense			1,592		5,113
Net income	Net income		$	9,727	$	7,111	Net income		$	1,432	$	9,727

Weighted average shares outstanding:	Weighted average shares outstanding:						Weighted average shares outstanding:
	Basic			40,338		39,638	Basic			40,759		40,338
	Diluted			41,323		41,260	Diluted			41,073		41,323

Earnings per share:	Earnings per share:						Earnings per share:
	Basic		$	0.24	$	0.18	Basic		$	0.04	$	0.24
	Diluted		$	0.24	$	0.17	Diluted		$	0.03	$	0.24

Cash dividend paid per share	Cash dividend paid per share		$	0.09	$	0.07	Cash dividend paid per share		$	0.095	$	0.09

See notes to consolidated financial statements.	See notes to consolidated financial statements.						See notes to consolidated financial statements.

- 54 -

DAKTRONICS, INC. AND SUBSIDIARIES

CONSOLIDATED STATEMENTS OF CASH FLOWS

(in thousands)

(unaudited)

Three Months Ended
August 2,
July 28,
2008
2007
CASH FLOWS FROM OPERATING ACTIVITIES:
Net Income
$
9,727
$
7,111
Adjustments to reconcile net income to net cash provided
by operating activities:
Depreciation
5,884
4,505
Amortization
79
79
(Gain) loss on sale of property and equipment
(977)
(1)
Stock-based compensation
839
608
Equity in earnings and losses of affiliates
692
526
Provision for doubtful accounts
111
28
Deferred income taxes, net
(99)
(30)
Change in operating assets and liabilities
(12,532)
6,657
Net cash provided by operating activities

3,724

19,483
CASH FLOWS FROM INVESTING ACTIVITIES:
Purchase of property and equipment
(7,534)
(13,343)
Cash consideration paid for investment in affiliates
-
(750)
Proceeds from sale of property and equipment
2,713
23
Net cash used in investing activities

(4,821)

(14,070)
CASH FLOWS FROM FINANCING ACTIVITIES:
Net borrowings on notes payable
-
1,068
Proceeds from exercise of stock options and warrants
176
732
Excess tax benefits from stock-based compensation
71
177
Principal payments on long-term debt
-
(12)
Dividend paid
(3,635)
(2,770)
Net cash used in financing activities

(3,388)

(805)
EFFECT OF EXCHANGE RATE CHANGES ON CASH AND
(38)
(37)
CASH EQUIVALENTS

INCREASE (DECREASE) IN CASH AND CASH EQUIVALENTS
(4,523)
4,571

CASH AND CASH EQUIVALENTS:
Beginning
9,325
2,590
Ending
$
4,802
$
7,161
Supplemental disclosures of cash flow information:
Cash payments for:
Interest
$
116
$
408
Income taxes, net of refunds
1,555
632
Supplemental schedule of non-cash investing and financing activities
Demonstration equipment transferred to (from) inventory
817
154

~~See notes to consolidated financial statements.~~

				Three Months Ended
				August 1,		August 2,
				2009		2008

CASH FLOWS FROM OPERATING ACTIVITIES:
	Net Income			$	1,432	$	9,727
	Adjustments to reconcile net income to net cash provided
		by operating activities:
		Depreciation			5,637		5,884
		Amortization			79		79
		Gain on sale of property and equipment			(25)		(977)
		Stock-based compensation			880		839
		Equity in losses of affiliate			714		692
		Loss on sale of equity investee			231		-
		Provision for doubtful accounts			(308)		111
		Deferred income taxes, net			(66)		(99)
		Change in operating assets and liabilities			(2,241)		(12,532)
			Net cash provided by operating activities		6,333		3,724

CASH FLOWS FROM INVESTING ACTIVITIES:
		Purchase of property and equipment			(2,559)		(7,534)
		Purchases of receivables from equity investee, net			(306)		-
		Proceeds from sale of property and equipment			61		2,713
		Proceeds from sale of equity method investments			535		-
			Net cash used in investing activities		(2,269)		(4,821)

CASH FLOWS FROM FINANCING ACTIVITIES:
		Proceeds from exercise of stock options			34		176
		Excess tax benefits from stock-based compensation			-		71
		Principal advances on long-term debt			2,775		-
		Dividends paid			(3,873)		(3,635)
			Net cash provided by (used in) financing activities		(1,064)		(3,388)

EFFECT OF EXCHANGE RATE CHANGES ON CASH					(202)		(38)
INCREASE (DECREASE) IN CASH AND CASH EQUIVALENTS					2,798		(4,523)

CASH AND CASH EQUIVALENTS:
		Beginning			36,501		9,325
		Ending		$	39,299		4,802

Supplemental disclosures of cash flow information:
	Cash payments for:
		Interest		$	13	$	116
		Income taxes, net of refunds			2,661		1,555

Supplemental schedule of non-cash investing and financing activities:
	Demonstration equipment transferred to inventory				118		817


See notes to consolidated financial statements.

- 65 -

DAKTRONICS, INC. AND SUBSIDIARIES

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

(in thousands, except per share data)

(unaudited)

Note 1. Basis of Presentation and Summary of Critical Accounting Policies

In the opinion of management, the accompanying unaudited consolidated financial statements contain all adjustments (consisting of normal recurring adjustments) necessary to fairly present our financial position, results of operations and cash flows for the periods presented. The preparation of financial statements in conformity with accounting principles generally accepted in the United States of America requires management to make estimates and assumptions that affect the reported amounts therein. Due to the inherent uncertainty involved in making estimates, actual results in future periods may differ from those estimates.

Certain information and footnote disclosures normally included in financial statements prepared in accordance with accounting principles generally accepted in the United States of America have been condensed or omitted. The balance sheet at ~~April 26, 2008~~May 2, 2009 has been derived from the audited financial statements at that date but does not include all of the information and footnotes required by generally accepted accounting principles for complete financial statements.These financial statements should be read in conjunction with our financial statements and notes thereto for the year ended ~~April 26, 2008,~~May 2, 2009, which are contained in our Annual Report on Form 10-K previously filed with the Securities and Exchange Commission. The results of operations for the interim periods presented are not necessarily indicative of results that may be expected for any other interim period or for the full fiscal year.

The consolidated financial statements include our accounts and those of our wholly-owned subsidiaries, Daktronics France SARL; Daktronics Shanghai, Ltd.; Daktronics GmbH; Star Circuits, Inc.; Daktronics Media Holdings, Inc.; MSC Technologies, Inc.; Daktronics UK, Ltd.; Daktronics Hong Kong, Ltd.; Daktronics Canada, Inc.; Daktronics Hoist, Inc.; Daktronics Beijing, Ltd; Daktronics Australia Pty Ltd; and Daktronics FZE. Intercompany balances and transactions have been eliminated in consolidation.

Investments in affiliates are accounted for by the equity method. We have evaluated our relationships with affiliates and have determined that these entities are not variable interest entities and therefore are not required to be considered for consolidation in our consolidated financial statements. Accordingly, our proportional share of the respective affiliate’s earnings or losses is included in other income (expense) in our consolidated statement of income.

Use of estimates: The preparation of financial statements in conformity with accounting principles generally accepted in the United States requires us to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the reporting period. Actual results could differ significantly from those estimates. Material estimates that are particularly susceptible to significant change in the near-term relate to the determination of the estimated total costs on long-term construction contracts (“~~construction~~construction-type contracts”), estimated costs to be incurred for product warranties, excess and obsolete inventory, the reserve for doubtful accounts, stock-based compensation and income taxes. Changes in estimates are reflected in the periods in which they become known.

Restricted Cash:Restricted cash consists of deposits to secure bank guarantees issued by our Chinese subsidiary.

Software Costs:We capitalize certain costs incurred in connection with developing or obtaining internal-use software. Capitalized software costs are included in Property and Equipment on our Consolidated Balance Sheets. Software costs that do not meet capitalization criteria are expensed immediately.

Insurance: We are self-insured for certain losses related to health and liability claims and workers’ compensation, although we obtain third-party insurance to limit our exposure to these claims. We estimate our self-insured liabilities using a number of factors, including historical claims experience. Our self-insurance liability was $2,913 and $2,506 at August 1, 2009 and May 2, 2009, respectively, and is included in Accrued Expenses and Warranty Obligations in our Consolidated Balance Sheets.

Foreign currency translation: Our foreign subsidiaries use the local currency of their respective countries as their functional currency. The assets and liabilities of foreign operations are generally translated at the exchange rates in effect at the balance sheet date. The operating results of foreign operations are translated at weighted average exchange rates. The related translation gains or losses are reported as a separate component of shareholders’ equity.

Product design and development:All expenses related to product design and development are charged to operations as incurred. Our product development activities include the enhancement of existing products and the development of new products.

Shipping and handling costs: Shipping and handling costs that are collected from our customers in connection with our sales are recorded as revenue. We record shipping and handling costs as a component of cost of sales at the time the product is shipped.

Receivables: Accounts receivable are reported net of an allowance for doubtful accounts of $1,927 and $2,164 at August 1, 2009 and May 2, 2009, respectively.

We make estimates regarding the collectability of our accounts receivable, long-term receivables, costs and estimated earnings in excess of billings and other receivables. In evaluating the adequacy of our allowance for doubtful accounts, we analyze specific balances, customer creditworthiness, changes in customer payment cycles, and current economic trends. If the financial condition of any customer was to deteriorate, resulting in an impairment of its ability to make payments, additional allowances may be required. We charge off receivables at such time as it is determined that collection will not occur.

In connection with certain sales transactions, we have entered into sales contracts with installment payments exceeding six months and sales type leases. The present value of these contracts and leases is recorded as a receivable upon the installation and acceptance of the equipment, and profit is recognized to the extent that the present value is in excess of cost. We generally retain a security interest in the equipment or in the cash flow generated by the equipment until the contract is paid.

Note 2. Recently Issued Accounting Pronouncements

In ~~February 2007,~~September 2006, the Financial Accounting Standards Board (“FASB”) issued Statement of Financial Accounting ~~Standards~~Standard (“SFAS”) No. ~~159,~~157, ~~The~~ Fair Value ~~Option for Financial Assets and Liabilities~~Measurements~~(“SFAS No. 159”)~~. SFAS No. ~~159 permits entities to choose to measure many financial instruments~~157 establishes a framework for measuring fair value, clarifies the definition of fair value, and ~~certain~~requires additional disclosures about fair value measurements that are already required or permitted by other ~~items at fair value. The objective is to improve financial reporting by providing entities with the opportunity to mitigate volatility in reported earnings caused by measuring related assets~~accounting standards (except for measurements of share-based payments) and ~~liabilities differently without having to apply complex hedge accounting provisions. SFAS No. 159~~ is expected to ~~expand~~increase the ~~use~~consistency of ~~fair value measurement, which is consistent with FASB’s long-term measurement objectives for accounting for financial instruments.~~those measurements. SFAS No. ~~159~~157, as issued, is effective ~~for financial statements issued~~ for fiscal years beginning after November 15, ~~2007~~2007. In February 2008, the FASB issued FASB Staff Position SFAS No. 157-2, Effective Date of FASB Statement No. 157,that deferred the effective date of SFAS No. 157 for one year for certain nonfinancial assets and ~~interim periods within those fiscal years. Earlier application is encouraged, provided that~~nonfinancial liabilities. Accordingly, we adopted certain parts of SFAS No. 157 at the ~~reporting entity has not yet issued financial statements for that~~beginning of fiscal year ~~including financial statements for an interim period within that~~2009, and the remaining parts of SFAS No. 157 were adopted by us at the beginning of fiscal ~~year. We~~year 2010. The implementation of SFAS No. 157 did not ~~elect the fair value option for any~~have a material impact on our consolidated financial ~~assets or liabilities.~~statements.

In December 2007, the FASB issued SFAS No. 141 (revised 2007),Business Combinations~~(“SFAS No. 141(R)”)~~. SFAS No. 141(R) amends SFAS No. 141,Business Combinations,and provides revised guidance for recognizing and measuring identifiable assets and goodwill acquired, liabilities assumed, and any noncontrolling interest in the acquiree. Some of the revised guidance of SFAS No. 141(R) includes initial capitalization of acquired in-process research and development, expensing transaction and acquired restructuring costs and recording contingent consideration payments at fair value, with subsequent adjustments recorded to net earnings. It also provides disclosure requirements to enable users of the financial statements to evaluate the nature and financial effects of the business combination. We adopted SFAS No. 141(R) ~~is effective for~~on May 3, 2009, and any acquisitions we make in fiscal ~~years beginning on or after December 15, 2008~~2010 and future periods will be ~~applied prospectively~~subject to ~~business combinations that are consummated after adoption of SFAS No. 141(R). This standard will change our~~this new accounting ~~treatment for business combinations on a prospective basis, when adopted.~~guidance.

~~- 7 -~~

- 6 -

In December 2007, the FASB issued SFAS No. 160,Noncontrolling Interests in Consolidated Financial Statements~~(“SFAS No. 160”)~~. SFAS No. 160 establishes new standards that will govern the accounting for and reporting of noncontrolling interests in partially owned subsidiaries. SFAS No. 160 is effective for fiscal years beginning on or after December 15, 2008 and requires retroactive adoption of the presentation and disclosure requirements for existing minority interests. All other requirements shall be applied prospectively. We adopted SFAS No. 160 on May 3, 2009. As of ~~August 2, 2008,~~that date, we dodid not have any partially owned consolidated subsidiaries and, therefore, ~~we do not expect an impact related to~~ the adoption of this accounting ~~standard.~~standard had no effect on our consolidated financial statements.

In March 2008, the FASB issued SFAS No. 161,Disclosures about Derivative Instruments and Hedging Activities – an amendment of FASB Statement No. 133~~(“SFAS No. 161”)~~, which changes the disclosure requirements for derivative instruments and hedging activities. SFAS No. 161 requires companies to provide enhanced disclosures about (a) how and why an entity uses derivative instruments, (b) how derivative instruments and related hedged items are accounted for under SFAS No. 133 and its related interpretations, and (c) how derivative instruments and related hedged items affect an entity’s financial position, financial performance and cash flows. We adopted SFAS No. 161 ~~is effective for fiscal years beginning after November 15, 2008. This standard will change our disclosures of any future derivative instruments and hedging activities~~ on ~~a prospective basis, when adopted.~~

In May ~~2008, the FASB issued SFAS No. 162,~~3, 2009. The ~~Hierarchy of Generally Accepted Accounting Principles~~(“SFAS No. 162”). SFAS No. 162 establishes the GAAP hierarchy and identifies the sources of accounting principles and the framework for selecting the principles used in the preparation of financial statements. SFAS No. 162 is effective 60 days following the Securities and Exchange Commission’s approval of the Public Accounting Oversight Board amendments to AU Section 411,~~The Meaning of Present Fairly in Conformity with Generally Accepted Accounting Principles.~~ ~~We have not yet determined the impact, if any, that implementation~~adoption of SFAS No. ~~162 will have~~161 had no effect on our consolidated financial statements.

In April 2008, the FASB issued FASB Staff Position ~~(FSP)~~(“FSP”) No. 142-3,Determination of the Useful Life of Intangible ~~Assets~~~~(“FSP No. 142-3”)~~.Assets. FSP No. 142-3 amends the factors that should be considered in developing renewal or extension assumptions used to determine the useful life of a recognized intangible asset under SFAS No. 142, ~~“Goodwill~~Goodwill and Other Intangible ~~Assets.”~~Assets. FSP No. 142-3 is effective for fiscal years beginning after December 15, 2008. We ~~are currently assessing the impact~~adopted FSP No. 142-3 on May 3, 2009. The adoption of FSP No. 142-3 had no effect on our consolidated financial statements.

In May 2008, the FASB issued SFAS No. 162, The Hierarchy of Generally Accepted Accounting Principles. This standard is intended to improve financial reporting by identifying a consistent framework, or hierarchy, for selecting accounting principles to be used in preparing financial statements that are presented in conformity with GAAP for non-governmental entities. We adopted SFAS No. 162 on its effective date, November 15, 2008, and it did not have a material impact on the preparation of our consolidated financial statements.

In June 2008, the FASB issued FSP Emerging Issues Task Force (EITF) Issue No. 03-6-1, “Determining Whether Instruments Granted in Share-Based Payment Transactions Are Participating Securities”. FSP EITF No. 03-6-1 provides that unvested share-based payment awards that contain nonforfeitable rights to dividends or dividend equivalents (whether paid or unpaid) are participating securities and shall be included in the computation of earnings per share (“EPS”) pursuant to the two-class method. FSP EITF No. 03-6-1 is effective for fiscal years beginning after December 15, 2008. Upon adoption, all prior-period EPS data is required to be adjusted retrospectively (including interim financial statements, summaries of earnings, and selected financial data) to conform to the provisions of FSP EITF No. 03-6-1. We adopted EITF No. 03-6-1 on May 3, 2009. Since we do not have any share-based payments that would be considered to be participating securities under these provisions, the implementation will not have any impact on our computation of EPS unless we issue such securities in the future.

In November 2008, the FASB ratified EITF Issue No. 08-6, “Equity Method Investment Accounting Considerations”. EITF No. 08-6 applies to all investments accounted for under the equity method and clarifies the accounting for certain transactions and impairment considerations involving equity method investments. We adopted EITF No. 08-6 on May 3, 2009. Adopting EITF No. 08-6 did not have a material impact on our consolidated financial statements.

In November 2008, the FASB ratified EITF Issue No. 08-7, “Accounting for Defensive Intangible Assets”. EITF No. 08-7 applies to defensive intangible assets, which are acquired intangible assets that an entity does not intend to actively use but does intend to prevent others from obtaining access to the asset. EITF No. 08-7 requires an entity to account for defensive intangible assets as a separate unit of accounting. Defensive intangible assets should not be included as part of the cost of an entity’s existing intangible assets because the defensive intangible assets are separately identifiable. Defensive intangible assets must be recognized at fair value in accordance with SFAS No. 141(R) and SFAS No. 157. EITF No. 08-7 is effective for intangible assets acquired for fiscal years beginning after December 15, 2008. We adopted EITF Issue No. 08-7 on May 3, 2009, and any intangible asset acquired after that date will be subject to this new accounting guidance.

In April 2009, the FASB issued three FASB Staff Positions intended to provide additional application guidance and enhanced disclosures regarding fair value measurements and impairments of securities. FSP No. 157-4, Determining Fair Value When the Volume and Level of Activity for the Asset or Liability Have Significantly Decreased and Identifying Transactions That Are Not Orderly, provides additional guidelines for estimating fair value in accordance with SFAS No. 157, Fair Value Measurements.FSP No. 115-2, Recognition and Presentation of Other-Than-Temporary Impairments, provides additional guidance related to the disclosure of impairment losses on securities and the accounting for impairment losses on debt securities. FSP No. 115-2 does not amend existing guidance related to other-than-temporary impairments of equity securities. FSP No. 107-1 and Accounting Principles Board (“APB”) Opinion No. 28-1, Interim Disclosures about Fair Value of Financial Instruments, increases the frequency of fair value disclosures. These FSPs are effective for fiscal years and interim periods ending after June 15, 2009. We adopted these FSPs on May 3, 2009. The adoption of these FSPs did not have a material impact on our consolidated financial statements.

- 7 -

In May 2009, the FASB issued SFAS No. 165, Subsequent Events. SFAS No. 165 is intended to establish general standards of accounting for and disclosures of events that occur after the balance sheet date but before financial statements are issued or are available to be issued. Specifically, SFAS No. 165 sets forth the period after the balance sheet date during which management of a reporting entity should evaluate events or transactions that may occur for potential recognition or disclosure in the financial statements, the circumstances under which an entity should recognize events or transactions occurring after the balance sheet date in its financial statements, and the disclosures that an entity should make about events or transactions that occurred after the balance sheet date. SFAS No. 165 is effective for fiscal years and interim periods ending after June 15, 2009 and will be applied prospectively. We adopted SFAS No. 165 on August 1, 2009 and do not expect that it will have a material impact on our consolidated financial statements.

In June 2009, the FASB issued SFAS No. 168, The FASB Accounting Standards Codification and the Hierarchy of Generally Accepted Accounting Principles. SFAS No. 168 replaces SFAS No. 162, The Hierarchy of Generally Accepted Accounting Principles, and establishes only two levels of U.S. generally accepted accounting principles (“GAAP”), authoritative and nonauthoritative. The FASB Accounting Standards Codification (the “Codification”) will become the source of authoritative, nongovernmental GAAP, except for rules and interpretive releases of the Securities and Exchange Commission (“SEC”), which are sources of authoritative GAAP for SEC registrants. All other non-grandfathered, non-SEC accounting literature not included in the Codification will become non-authoritative. This standard is effective for financial statements for interim or annual reporting periods ending after September 15, 2009. We will begin to use the new guidelines and numbering system prescribed by the Codification when referring to GAAP in the second quarter of fiscal 2010. As the Codification was not intended to change or alter existing GAAP, it will not have any impact on our consolidated financial statements.

Note 3. Revenue Recognition

Multiple-element arrangements: We generate revenue from the sale of equipment and related services, including customization, installation and maintenance services. In some instances, we provide some or all of such equipment and services to our customers under the terms of a single multiple-element sales arrangement. These arrangements typically involve the sale of equipment bundled with some or all of these services, but may also involve instances in which we have contracted to deliver multiple pieces of equipment over time, rather than at a single point in time.

When a sales arrangement involves multiple elements, the items included in the arrangement (deliverables) are evaluated pursuant to Emerging Issues Task Force (“EITF”) Issue No. 00-21, Revenue Arrangements with Multiple Deliverables, to determine whether they represent separate units of accounting. We perform this evaluation at the inception of an arrangement and as we deliver each item in the arrangement. Generally, we account for a deliverable (or a group of deliverables) separately if the delivered item(s) has standalone value to the customer, there is objective and reliable evidence of the fair value of the undelivered items included in the arrangement, and, if we have given the customer a general right of return relative to the delivered item(s), delivery or performance of the undelivered item(s) or service(s) is probable and substantially in our control.

When items included in a multiple-element arrangement represent separate units of accounting and there is objective and reliable evidence of fair value for all items included in the arrangement, we allocate the arrangement consideration to the individual items based on their relative fair values. If there is objective and reliable evidence of the fair value(s) of the undelivered item(s) in an arrangement, but no such evidence for the delivered item(s), we use the residual method to allocate the arrangement consideration. In either case, the amount of arrangement consideration allocated to the delivered item(s) is limited to the amount that is not contingent on us delivering additional products or services. Once we have determined the amount, if any, of arrangement consideration allocable to the delivered item(s), we apply the applicable revenue recognition policy, as described elsewhere herein, to determine when such amount may be recognized as revenue.

We generally determine if objective and reliable evidence of fair value for the items included in a multiple-element arrangement exists based on whether we have vendor-specific objective evidence (VSOE) of the price for which we sell an item on a standalone basis. If we do not have VSOE for the item, we will use the price charged by a competitor selling a comparable product or service on a standalone basis to similarly situated customers, if available.

If we cannot account for the items included in a multiple-element arrangement as separate units of accounting, they are combined and accounted for as a single unit of accounting, generally resulting in a delay in the recognition of revenue for the delivered item(s) until we have provided the undelivered item(s) or service(s) to the customer.

- 8 -

Construction-type contracts: Earnings on construction-type contracts are recognized on the percentage-of-completion method, measured by the percentage of costs incurred to date to estimated total costs for each contract. Operating expenses are charged to operations as incurred and are not allocated to contract costs. Provisions for estimated losses on uncompleted contracts are made in the period in which such losses are probable and estimable.

Equipment other than ~~long-term~~construction-type contracts: We recognize revenue on equipment sales, other than ~~long-term~~construction-type contracts, when title passes, which is usually upon shipment and then only if the terms of the arrangement are fixed and determinable and collectability is reasonably assured. We record estimated sales returns and discounts as a reduction of net sales in the same period revenue is recognized.

Long-term receivables and advertising rights: We occasionally sell and install our products at facilities in exchange for the rights to sell or to retain future advertising revenues. For these transactions, we recognize revenue for the amount of the present value of the future advertising payments if enough advertising is sold to obtain normal margins on the contract, and we record the related receivable in long-term receivables. On those

transactions where we have not sold the advertising for the full value of the equipment at normal margins, we record the related cost of equipment as advertising rights. Revenue to the extent of the present value of the advertising payments is recognized in long-term receivables when it becomes fixed and determinable under the provisions of the applicable advertising contracts. At the time the revenue is recognized, costs of the equipment are recognized based on an estimate of overall margin expected.

In cases where we receive advertising rights as opposed to only cash payments in exchange for the equipment, revenue is recognized as it becomes earned and the related costs of the equipment are amortized over the term of the advertising rights, which are owned by us. On these transactions, advance collections of advertising revenues are recorded as deferred revenue.

The cost of advertising rights, net of amortization, was ~~$3,277~~$2,355 as of August ~~2, 2008~~1, 2009 and ~~$3,457~~$2,392 as of ~~April 26, 2008.~~May 2, 2009.

Product maintenance: In connection with the sale of our products, we also occasionally sell separately priced extended warranties and product maintenance contracts. The revenue related to such contracts is deferred and recognized ratably as net sales over the ~~term~~terms of the contracts, which ~~varies~~vary up to 10 years.

~~- 8 -~~

Software: We typically sell our proprietary software bundled with video displays and certain other ~~products.~~products, but we also sell our software separately. Pursuant to American Institute of Certified Public Accountants (AICPA) Statement of Position (SOP) 97-2, “Software Revenue Recognition,” as amended by SOP 98-4, “Deferral of the Effective Date of a Provision of SOP 97-2,” and SOP 98-9, “Modification of SOP 97-2, Software Revenue Recognition with Respect to Certain Transactions,” revenues from software license fees on sales, other than ~~long-term~~construction-type contracts, are recognized when persuasive evidence of an agreement exists, delivery of the product has occurred, the fee is fixed and determinable and collection is probable. For sales of software included in ~~long-term~~construction-type contracts, the revenue is recognized under the percentage-of-completion method ~~for long-term contracts~~ starting when all of the above-mentioned criteria have been met.

Services:Revenues generated by us for services such as event support, control room design, on-site training, equipment service and technical support for our equipment are recognized as net sales when the services are performed. Net sales from services offerings which are not included in construction-type contracts approximated ~~4.3 %~~7.0% and ~~4.6 %~~4.3% of net sales for the three months ended August 1, 2009 and August 2, 2008, ~~and July 28, 2007,~~ respectively.

Rentals: We rent display equipment to our customers under short-term rental agreements, generally for periods no longer than 12 months. Revenues generated by us for equipment rentals are recognized over the period of the rental agreement.

Derivatives: We utilize derivative financial instruments to manage the economic impact of fluctuations in currency exchange rates on those transactions that are denominated in currency other than our functional currency, which is the U.S. dollar. We enter into currency forward contracts to manage these economic risks. SFAS No. 133,Accounting for Derivative Instruments and Hedging Activities, as amended by SFAS No. 137 and SFAS ~~No.138,~~No. 138, requires us to recognize all derivatives on the balance sheet at fair value. Derivatives that are not hedges must be adjusted to fair value through earnings. If a derivative is a hedge, depending on the nature of the hedge, changes in the fair value of derivatives are either offset against the change in the fair value of the hedged assets, liabilities or firm commitments through earnings or recognized in accumulated other comprehensive gain (loss) until the hedged item is recognized in earnings.

To protect against the reduction in value of forecasted foreign currency cash flows resulting from export sales over the next year, we have instituted a foreign currency cash flow hedging program. We hedge portions of our forecasted revenue denominated in foreign currencies with forward contracts. When the dollar strengthens significantly against the foreign currencies, the decline in value of future foreign currency revenue is offset by gains in the value of the forward contracts designated as hedges. Conversely, when the dollar weakens, the increase in the value of future foreign currency cash flows is offset by losses in the value of the forward contracts.

There were no derivatives outstanding as of August ~~2, 2008.~~1, 2009.

- 9 -

Note 4. Earnings Per Share (“EPS”)

Basic EPS is computed by dividing income available to common shareholders by the weighted average number of common shares outstanding for the period. Diluted EPS reflects the potential dilution that would occur if securities or other obligations to issue common stock were exercised or converted into common stock or resulted in the issuance of common stock that then shared in our earnings.

A reconciliation of the income and common share amounts used in the calculation of basic and diluted EPS for the three months ended August 1, 2009 and August 2, 2008 ~~and July 28, 2007~~ follows:

													Net Income		Shares		Per Share Amount
For the three months ended August 1, 2009:										For the three months ended August 1, 2009:
											Basic earnings per share		$	1,432		40,759	$	0.04
												Dilution associated with stock compensation plans		-		314		(0.01)
											Diluted earnings per share		$	1,432		41,073	$	0.03
				Net Income		Shares		Per Share Amount
For the three months ended August 2, 2008:	For the three months ended August 2, 2008:									For the three months ended August 2, 2008:
		Basic earnings per share		$	9,727		40,388	$	0.24		Basic earnings per share		$	9,727		40,388	$	0.24
		Effect of dilutive securities:										Dilution associated with stock compensation plans		-		935		-
			Exercise of outstanding stock options		-		935		-		Diluted earnings per share		$	9,727		41,323	$	0.24
		Diluted earnings per share		$	9,727		41,323	$	0.24

For the three months ended July 28, 2007:
		Basic earnings per share		$	7,111		39,638	$	0.18
		Effect of dilutive securities:
			Exercise of outstanding stock options		-		1,622		(0.01)
		Diluted earnings per share		$	7,111		41,260	$	0.17

Note 5. Goodwill and Other Intangible Assets

We account for goodwill and other intangible assets in accordance with SFAS No. 142, ~~“Goodwill~~Goodwill and Other Intangible Assets”, and we complete an impairment analysis on at least an annual basis and more frequently if circumstances warrant.

~~- 9 -~~

Goodwill was ~~$4,709~~$4,648 at August 1, 2009 and $4,549 at May 2, ~~2008 and $4,722 at April 26, 2008.~~2009. We performed an impairment analysis of goodwill as of ~~October 27, 2007.~~November 1, 2008. In addition, due to the then current economic conditions, the effects of the recession on our markets and the decline in our stock price, we believed that an additional goodwill impairment test was required as of May 2, 2009. The result of ~~this~~the analysis at each time indicated that no goodwill impairment existed as of ~~that date.~~ those dates.

As required by SFAS No. 142, intangibles with finite lives are amortized. Included in intangible assets are non-compete agreements, various patents and trademarks. The net value of intangible assets is included as a component of intangible and other assets in the accompanying consolidated balance sheets. Estimated amortization expense based on intangibles as of August ~~2, 2008~~1, 2009 is $315, $288, $245, $228, $228 for ~~each of~~the fiscal years ending ~~2009 and~~ 2010, ~~$288 for fiscal~~ 2011, ~~$246 for fiscal~~ 2012, ~~$228 for fiscal~~ 2013 and ~~$780~~2014, respectively and $552 thereafter. The following table sets forth the gross carrying amount and accumulated amortization of intangible assets by major intangible class as of August ~~2, 2008:~~1, 2009:

Gross Carrying
Accumulated
Amount
Amortization
Net Value
Patents
$
2,282
$
418
$
1,864
Non-compete agreements
348
158
190
Registered trademarks
401
-
401
Other
87
49
38
$
3,118
$
625
$
2,493

- 10 -

	Gross Carrying		Accumulated		Net Carrying
	Amount		Amortization		Value
Patents	$	2,282	$	647	$	1,635
Non-compete agreements		348		228		120
Registered trademarks		401		-		401
Other		87		66		21
	$	3,118	$	941	$	2,177

Note 6. Inventories

Inventories consist of the following:

August 2,
April 26,
2008
2008
Raw materials
$
28,332
$
23,221
Work-in-process
11,935
8,564
Finished goods
21,865
18,740
$
62,132
$
50,525

	August 1,		May 2,
	2009		2009

Raw materials	$	17,616	$	20,644
Work-in-process		8,204		7,561
Finished goods		23,093		23,195
Finished goods subject to deferred
revenue arrangement		1,313		-
	$	50,226		51,400

Note 7. Segment Disclosure

At the beginning of fiscal 2008, we reorganized our business into five business units and implemented limited discrete financial reporting about these business units to the chief operating decision maker, which required us to change our segment disclosures under SFAS No. 131,~~Disclosures about Segments of an Enterprise and Related Information.~~We have five business units which meet the definition of reportable segments under SFAS No. ~~131:~~131 Disclosures about Segments of an Enterprise and Related Information: Commercial, Live Events, Schools and Theatres, Transportation and International.

Our Commercial ~~business unit~~segment consists of primarily sales of our ~~video display technology,~~PS-X, HD-X and our Galaxy® and Valo™ product lines, to resellers, primarily sign companies, outdoor advertisers, national retailers, ~~and~~ quick-serve restaurants, casinos and petroleum retailers. Our Live Events ~~business unit~~segment consists of primarily sales of integrated scoring and video display systems to college and professional sports facilities and mobile ~~video~~PST display technology to video rental organizations and other live events type venues. Our Schools and Theatres segment primarily consists of sales of scoring systems, Galaxy® and ~~video~~PS-X display systems to primary and secondary education facilities and sales of our Vortek® automated rigging systems for theatre applications. Our Transportation segment primarily consists of sales of our Vanguard® and Galaxy® product ~~line~~lines to governmental transportation departments, airlines and other transportation related customers. Finally, our International segment primarily consists of sales of all product lines ~~throughout the world, except~~to geographics outside the United States and Canada.

~~Business unit~~Segment reports present results through ~~operating income,~~contribution margin, which is comprised of gross profit less selling ~~general and administrative and product development~~ costs. Segment profit excludes general and administration expense, product development expense, interest income and expense, non-operating income and income tax expense. Assets are not allocated to the segments. Depreciation and amortization, excluding that portion related to non-allocated costs are allocated to each segment based on various financial measures. In general, ~~business units~~segments follow the same accounting policies as those described in Note 1. Corporate expenses such as general and administrative costs are allocated based on levels of personnel, revenues, or fixed basis to each business unit. Product development is allocated to all business units based on fixed allocations depending on the type of product development. Costs of domestic field sales and services infrastructure, including most field administrative staff, are allocated to the Commercial, Live Events and Schools and Theatres ~~business units~~segments based on cost of sales. Beginning in fiscal year 2009, we changed our method of allocating various items, primarily general and administrative and product development expenses. Fiscal year 2008 segment results have been restated to conform to these changes.

Shared manufacturing, building and utilities and procurement costs are allocated based on direct hours, square footage and other various financial measures. Beginning in fiscal 2010, we ceased allocation of general and administrative and product development expenses to reflect our management approach to these costs. Fiscal 2009 segment results have been retrospectively adjusted to conform to these changes.

We do not maintain information on sales by products and, therefore, disclosure of such information is not practical.

~~- 10 -~~

The following table sets forth certain financial information for each of our five functional operating segments:

Three Months Ended
August 2,
July 28,
2008
2007
Net Sales
Commercial
$            48,390
$         42,341
Live Events
63,088
47,304
Schools & Theatres
16,980
17,462
Transportation
9,571
7,791
International
23,200
6,025
Net Sales
$          161,229
$       120,923
Operating Income
Commercial
$              4,318
$            6,524
Live Events
8,854
4,045
Schools & Theatres
(955)
1,603
Transportation
(358)
243
International
2,896
(1,138)
Total Operating Income
14,755
11,277
Nonoperating income (expense):
Interest income
536
384
Interest expense
(106)
(426)
Other income (expense), net
(345)
(302)

- 11 -

Income before income taxes
14,840
10,933
Income tax expense
5,113
3,822
Net income
$                9,727
$              7,111
Depreciation
Commercial
$              1,951
$            1,370
Live Events
2,180
1,806
Schools & Theatres
1,158
807
Transportation
494
442
International
180
159
Depreciation
$              5,963
$            4,584


		Three Months Ended
		August 1,		August 2,
		2009		2008
Net Sales
	Commercial		$ 23,235		$ 48,390
	Live Events		53,894		63,088
	Schools & Theatres		18,435		16,980
	Transportation		12,630		9,571
	International		5,259		23,200
	Net Sales		$ 113,453		$ 161,229

Contribution Margin
	Commercial		$ 899		$ 8,742
	Live Events		9,875		14,504
	Schools & Theatres		2,463		784
	Transportation		3,483		874
	International		(1,018)		4,079
	Total Contribution Margin		15,702		28,983

Non-Allocated Operating Expenses
	General & Administration		6,534		7,682
	Product Development		5,870		6,546
Operating Income			3,298		14,755

Nonoperating income (expense):
	Interest income		375		536
	Interest expense		(47)		(106)
	Other income (expense), net		(602)		(345)

Income before income taxes			3,024		14,840
	Income tax expense		1,592		5,113
Net income			$ 1,432		$ 9,727

Depreciation
	Commercial		$ 1,871		$ 1,962
	Live Events		1,835		2,130
	Schools & Theatres		736		819
	Transportation		490		506
	International		210		163
	Unallocated corporate depreciation		574		383
	Depreciation		$ 5,716		$ 5,963

No single geographic area comprises a material amount of net sales or long-lived assets other than the United States. The following table presents information about us in the United States and elsewhere:

		United States		Others		Total			United States		Others		Total
Net sales for three months ended:	Net sales for three months ended:							Net sales for three months ended:
	August 2, 2008	$	135,031	$	26,198	$	161,229	August 1, 2009	$	106,602	$	6,851	$	113,453
	July 28, 2007		111,838		9,085		120,923	August 2, 2008		135,031		26,198		161,229

Long-lived assets at:	Long-lived assets at:							Long-lived assets at:
	August 2, 2008	$	94,645	$	1,970	$	96,615	August 1, 2009	$	84,989	$	1,363	$	86,352
	April 26, 2008		95,463		2,060		97,523	May 2, 2009		88,302		1,125		89,427

- 12 -

Note 8. ~~Share-Based~~Share-Based Compensation

Stock incentive plans: During fiscal 2008, we established the 2007 Stock Incentive Plan (“2007 Plan”) and ceased granting options under the 2001 Incentive Stock Option Plan, the 2001 Outside Directors Option Plan (“2001 Plans”), ~~and~~ the 1993 Incentive Stock Option Plan, as amended, and the 1993 Outside Directors Option Plan, as amended (“1993 Plans”). The 2007 Plan provides for the issuance of stock-based awards, including stock options, restricted stock, restricted stock units and deferred stock, to employees, directors and consultants. Stock options issued to employees under the plans generally have a ten-year life, an exercise price equal to the fair market value on the grant date and a five-year vesting period. Stock options granted to outside directors under these plans have a seven-year life, an exercise price equal to the fair market value on the date of grant and a three-year vesting ~~period.~~period, provided that they remain on the Board. The restricted stock granted to members of the Board of Directors vests in one year, provided that they remain on the ~~board.~~Board. As with stock options, restricted stock ~~ownership~~ cannot be transferred during the vesting period.

~~- 11 -~~

The total number of shares of stock reserved and available for distribution under the 2007 Plan is ~~4,000.~~4,000 shares.

We also have an employee stock purchase plan (“ESPP”), which enables employees to contribute up to 10% of their compensation toward the purchase of our common stock at the end of the participation period at a purchase price equal to 85% of the lower of the fair market value of the common stock on the first or last day of the participation period.

~~Share-Based Compensation Expense.~~A summary of the share-based compensation expense for stock options, restricted stock and our ESPP that we recorded in accordance with SFAS No. 123(R) is as follows:

	Three Months Ended				Three Months Ended
	August 2,		July 28,		August 1,		August 2,
	2008		2008		2009		2008
Cost of sales	$	118	$	64	$	131	$	118
Selling		291		310		270		291
General and administrative		273		123		318		273
Product development and design		156		111		161		156
Decrease in net income before taxes	$	838	$	608
Effect on basic and diluted earnings per share	$	0.02	$	0.02
					$	880		838

As of August ~~2, 2008,~~1, 2009, there was ~~$6,706~~$5,862 of total unrecognized compensation cost related to non-vested share-based compensation arrangements granted under all of our equity compensation plans. Total unrecognized compensation cost ~~will~~may be adjusted for future changes in estimated forfeitures. We expect to recognize that cost over a weighted average period of five years.

Note 9. Comprehensive Income

We follow the provisions of SFAS No. 130,Reporting Comprehensive Income, which establishes standards for reporting and displaying comprehensive income and its components. Comprehensive income reflects the change in equity of a business enterprise during a period from transactions and other events and circumstances from non-owner sources. For us, comprehensive income represents net income adjusted for foreign currency translation adjustments and net unrealized gains and losses on derivative instruments, as applicable. The foreign currency translation adjustment included in comprehensive income has not been tax affected, as the investments in foreign affiliates isare deemed to be permanent. ~~In accordance with SFAS No. 130, we have chosen to disclose comprehensive income in the consolidated statement of shareholders’ equity.~~

A summary of comprehensive income ~~that we recorded in accordance with SFAS No. 130~~ is as follows:

			Three Months Ended					Three Months Ended
			August 2,		July 28,			August 1,		August 2,
			2008		2007			2009		2008
Net income	Net income		$	9,727	$	7,111	Net income	$	1,432	$	9,727
Other comprehensive income:
Net foreign currency translation adjustment							Net foreign currency translation adjustment		(42)		(56)
Net unrealized gain on derivatives							Net unrealized gain on derivatives		-		-
	Net foreign currency translation adjustment			(56)		95	Total comprehensive income	$	1,390		9,671
	Net gain (loss) on derivatives			-		5
		Total comprehensive income	$	9,671	$	7,211

Note 10. Commitments and Contingencies

Securities litigation: Our company and two of our executive officers are named as defendants in a consolidated class action filed in the U.S. District Court for the District of South Dakota in November 2008 on behalf of a class of investors who purchased our stock in the open market between November 15, 2006 and April 5, 2007. In an Amended Consolidated Complaint filed on April 13, 2009 (the “Complaint”), the plaintiffs allege that the defendants made false and misleading statements of material facts about our business and expected financial performance in the company’s press releases, its filings with the Securities and Exchange Commission, and conference calls, thereby inflating the price of the company’s common stock. The Complaint alleges claims under Sections 10(b) and 20(a) of the Securities Exchange Act of 1934, as amended (“Exchange Act”). The Complaint seeks compensatory damages on behalf of the alleged class in an unspecified amount, reasonable fees and costs of litigation, and such other and further relief as the Court may deem just and proper. On June 5, 2009, we filed a motion to dismiss the Complaint. In July 2009, the plaintiffs filed a memorandum of law in opposition to our motion to dismiss. Briefing on the motion is underway.

- 13 -

We believe that we, and the other defendants, have meritorious defenses to the claims made in the Complaint, and we intend to contest these actions vigorously. We are not able to predict the ultimate outcome of this litigation, but regardless of the merits of the claims, it may be costly and disruptive. The total costs cannot be reasonably estimated at this time. Securities class action litigation can result in substantial costs and divert our management’s attention and resources, which may have a material adverse effect on our business, financial condition and results of operations, including our cash flow.

In the third quarter of fiscal 2008, our Board of Directors received letters from lawyers acting on behalf of three of our shareholders. The letters demanded that our company pursue claims against our officers, directors, and unspecified others for allegedly wrongful conduct based upon the same general events as are alleged in the Complaint discussed above. The Board referred the demands to a special committee of independent directors for investigation and action. The special committee concluded its investigation and determined that it would not be in the best interests of the company to take any action on the allegations contained in the demands at this time and that it will continue to monitor the matter and revisit the demands if more information becomes available.

Other litigation: We are involved in various claims and legal actions arising in the ordinary course of business. In the opinion of management, based upon consultation with legal counsel, the ultimate disposition of these matters will not have a material adverse effect on our consolidated financial ~~position.~~statements.

Guarantees: In connection with the sale of equipment to a financial institution, we entered into a contractual arrangement whereby we agreed to repurchase equipment at the end of the lease term at a fixed price of approximately $1,100. We have recognized a guarantee liability in the amount of $200 under the provisions of ~~FIN~~FASB Interpretation No. (“FIN”) 45, “Guarantor’s Accounting and Disclosure Requirements for Guarantees, Including Indirect Guarantees of Indebtedness of ~~Others”~~Others,” in the accompanying financial statements.

~~- 12 -~~

In connection with our investment in Outcast Media International, Inc. (“Outcast”), formerly FuelCast Media International, LLC, we have guaranteed outstanding debt of Outcast of approximately $3,229. This debt matures at various times through calendar year 2012, at which time our guarantee will expire subject to the debt being repaid by Outcast. We would be obligated to perform under the terms of the guarantee should Outcast default under the leases. Our guarantee obligation is generally limited to 50% of the amounts outstanding and we would have recourse back to Outcast under a reimbursement agreement. The guarantee was undertaken to support the rollout of LCD displays in connection with the core business of Outcast. The total amounts accrued relating to the guarantee liability under the provisions of FIN No. 45 was $89 as of August 1, 2009.

Warranties: We offer a standard parts coverage warranty for periods varying from one to five years for all of our products. We also offer additional types of warranties that include on-site labor, routine maintenance and event support. In addition, the length of warranty on some installations can vary from one to 10 years. The specific terms and conditions of these warranties vary primarily depending on the type of the product sold. We estimate the costs that may be incurred under the warranty and record a liability in the amount of such costs at the time the product ~~order~~revenue is ~~received.~~recognized. Factors that affect our warranty liability include historical and anticipated claims costs. We periodically assess the adequacy of our recorded warranty liabilities and adjust the amounts as necessary.

During the third quarter of fiscal 2009, we discovered a warranty issue caused by our finishing process for certain products which causes the paint on aluminum surfaces to peel under certain conditions. It appears that this issue relates to some products painted during the period beginning in January 2008 and extending through December 2008. In January 2008, as a result of changes in environmental laws and regulations, we changed our painting process and the products used to clean and prime aluminum, which is the key component used in displays. The products and processes we implemented were based on representations from certain suppliers and testing that we performed. During the third quarter of fiscal 2009, we discovered an unusually high level of displays built from January 2008 through December 2008 on which the paint was peeling. As of August 1, 2009, we had reserved approximately $2,199 for related warranty claims, which is at the low end of a range of estimates since no single amount within the range is a better estimate. As a result, it is possible that the ultimate loss related to this issue may increase by approximately $1,614 if the high end of the range becomes more probable but may be partially offset by recourse available to us from suppliers.

- 14 -

Changes in our product warranties for the three months ended August ~~2, 2008~~1, 2009 consisted of the following:

~~Amount~~

							Amount
Beginning accrued warranty costs	Beginning accrued warranty costs		$	12,431	Beginning accrued warranty costs		$	19,846
	Warranties issued during the period			3,152	Warranties issued during the period			1,985
	Settlements made during the period			(3,990)	Settlements made during the period			(4,909)
	Changes in accrued warranty costs for pre-			2,161	Changes in accrued warranty costs for pre-existing
		existing warranties during the period,				warranties during the period, including expirations		2,801
		including expirations
Ending accrued warranty costs	Ending accrued warranty costs		$	13,754	Ending accrued warranty costs		$	19,723

Leases: We lease office space for sales and service locations, vehicles and equipment, primarily office equipment. Rental expense for operating leases was ~~$779~~$871 and ~~$634~~$779 for the three months ended August 1, 2009 and August 2, 2008, ~~and July 28, 2007,~~ respectively. Future minimum payments under noncancelable operating leases, excluding executory costs such as management and maintenance fees, with initial or remaining terms of one year or more consisted of the following at August ~~2, 2008:~~1, 2009:

Fiscal years ending	Amount		Amount
2009	$	1,978
2010		2,015	$	2,640
2011		1,775		2,981
2012		974		2,070
2013		539		1,419
2014				1,026
Thereafter		358		1,869
Total	$	7,639	$	12,005

Purchase commitments:From time to time, we commit to purchase inventory and advertising rights over periods that extend ~~over~~beyond a year. As of August ~~2, 2008,~~1, 2009, we were obligated to purchase inventory and advertising rights through fiscal 2013 as follows:

Fiscal years ending	Amount		Amount
2009	$	852
2010		218	$	374
2011		70		276
2012		70		276
2013		13		219
	$	1,223
Total			$	1,145

In fiscal 2007, we committed to purchase a building in Brookings, South Dakota, ~~on or before September 30, 2008, subject to availability by seller,~~ for approximately $3,000. The purchase is planned to close in fiscal 2010. The building would be used for both manufacturing and office expansion and is located adjacent to our existing facilities. We do not expect to require use of the building in fiscal 2010 and are evaluating alternatives for the building.

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Note 11. Income Taxes

As of August ~~2, 2008,~~1, 2009, we ~~had approximately $578 of~~did not have material unrecognized tax benefits ~~which~~that would affect our effective tax rate if recognized. We recognize interest and penalties related to income tax matters in income tax expense. We do not expect our unrecognized tax benefits to change significantly over the next 12 months.

Our company, along with our subsidiaries, is subject to U.S. Federal income tax as well as income taxes of multiple state jurisdictions. As a result of the completion of ~~IRS~~ exams by the Internal Revenue Service on prior years, fiscal years 2006, 2007, 2008 and ~~2007~~2009 are the only years remaining open under statutes of limitations. Certain subsidiaries are also subject to income tax in several foreign jurisdictions which have open tax years varying by jurisdiction extending back to 2003. We operate under a tax holiday in China that will expire in fiscal ~~year~~ 2012. WeAt this time, we are unable to predict how the expiration of the tax holiday will impact us in the future.

~~- 13 -~~

Note 12. Fair Value Measurement

The carrying amounts reported on our Consolidated Balance Sheets for cash and cash equivalents approximate their fair values due to the highly liquid nature of the instruments. The fair values for fixed-rate contracts receivable are estimated using discounted cash flow analyses based on interest rates currently being offered for contracts with similar terms to customers with similar credit quality. The carrying amounts reported on our Consolidated Balance Sheets for contracts receivable approximate fair value. The notes payable are variable rate notes that reprice frequently. The fair value on these notes approximates their carrying values. The carrying amounts reported for variable rate long-term debt and marketing obligations approximate fair value. Fair values for fixed-rate long-term debt are estimated using a discounted cash flow calculation that applies interest rates currently being offered for debt with similar terms and underlying collateral. The total carrying value of long-term debt and marketing obligations reported on our Consolidated Balance Sheets approximates fair value.

In September 2006, the FASB issued SFAS No. 157 which defines fair value, establishes a framework for measuring fair value in accordance with generally accepted accounting principles and establishes a hierarchy that categorizes and prioritizes the sources to be used to estimate fair value. SFAS No. 157 also expands disclosures about fair-value measurements. We adopted SFAS No. 157 ~~effective~~on April 27, 2008 for all financial assets and liabilities and any other assets and liabilities that are recognized or disclosed at fair value on a recurring basis. Although the adoption of SFAS No. 157 did not impact our financial condition, results of operations or cash flows, ~~we are required~~SFAS No. 157 requires us to provide additional disclosures within our condensed consolidated financial statements.

SFAS No. 157 defines fair value as the price that would be received to sell an asset or paid to transfer the liability (an exit price) in an orderly transaction between market participants and also establishes a fair value hierarchy which requires an entity to maximize the use of observable inputs and minimize the use of unobservable inputs when measuring fair value. The fair value hierarchy within SFAS No. 157 distinguishes between three levels of inputs that may be utilized when measuring fair value, ~~including~~consisting of level 1 inputs (using quoted prices in active markets for identical assets or liabilities), level 2 inputs (using inputs other than level 1 prices, such as quoted prices for similar assets and liabilities in active markets or inputs that are observable for the asset or liability) and level 3 inputs (unobservable inputs supported by little or no market activity based on our own assumptions used to measure assets and liabilities). A financial asset or liability’s classification within the above hierarchy is determined based on the lowest level input that is significant to the fair value measurement.

Our financial assets as of August 1, 2009 measured at fair value on a recurring basis ~~of $779 as of August 2, 2008~~were $35,189, which consisted of money market funds. We used level 1 inputs to determine the fair value of our financial assets. We have no assets and liabilities measured at fair value on a recurring basis that used level 2 or level 3 inputs.

Note 13. Exit or Disposal Costs

During the second quarter of fiscal 2009, we closed our Canadian manufacturing facilities. This plant was engaged primarily in the manufacture of our portable Vanguard displays for roadside traffic management. We have also discontinued these Vanguard products. In the second quarter of fiscal 2009, we recorded the costs associated with this closure of approximately $1,100, on a pre-tax basis. This included approximately $700 related to inventory reserves, approximately $200 in severance costs and approximately $100 in lease termination costs, all of which has been included in cost of goods sold within our Transportation market. All costs related to the closure were settled in fiscal year 2009. We expect to save costs in the future as a result of this closure.

Note 14. SUBSEQUENT EVENTS

We have evaluated the existence of both recognized and unrecognized subsequent events through August 28, 2009, the filing date of this Quarterly Report on Form 10-Q.

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Item 2. MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONSFORWARD-LOOKING STATEMENTS

This Quarterly Report on Form 10-Q (including exhibits and information incorporated by reference herein) contains both historical and forward-looking statements that involve risks, uncertainties and assumptions. The statements contained in this report that are not purely historical are forward-looking statements that are subject to the safe harbors created under the Securities Act of 1933, as amended, and the Securities Exchange Act of 1934, as amended, including statements regarding our expectations, beliefs, intentions and strategies for the future. These statements appear in a number of places in this Report and include all statements that are not historical statements of fact regarding our intent, belief or current expectations with respect to, among other things: (i) our financing plans; (ii) trends affecting our financial condition or results of operations; (iii) our growth strategy and operating strategy; and (iv) the declaration and payment of dividends. The words “may,” “would,” “could,” “should,” “will,” “expect,” “estimate,” “anticipate,” “believe,” “intend,” “plans” and similar expressions and variations thereof are intended to identify forward-looking statements. Investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risk and uncertainties, many of which are beyond our ability to control, and that actual results may differ materially from those projected in the forward-looking statements as a result of various factors discussed herein, including those discussed in detail in our filings with the Securities and Exchange Commission, including in our Annual Report on Form 10-K for the fiscal year ended May 2, 2009 in the section entitled “Item 1A. Risk Factors”

The following discussion highlights the principal factors affecting changes in financial condition and results of operations. This discussion should be read in conjunction with the accompanying consolidated financial statements and notes to the consolidated financial statements.

OVERVIEW

We design, manufacture and sell a wide range of display systems to customers in a variety of markets throughout the world. We focus our sales and marketing efforts on business units, geographical regions and products. The primary business units consist of ~~live events, commercial, schools~~Live Events, Commercial, Schools and ~~theatres, international~~Theatres, International and ~~transportation.~~Transportation.

Our net sales and profitability historically have fluctuated due to the impact of large product orders, such as display systems for professional sport facilities and colleges and universities, as well as the seasonality of the sports market. Net sales and gross profit percentages also have fluctuated due to other seasonality factors, including the impact of holidays, which primarily ~~impact~~affect our third quarter. Our gross margins on large product orders tend to fluctuate more than those for smaller standard orders. Large product orders that involve competitive bidding and substantial subcontract work for product installation generally have lower gross margins. Although we follow the percentage of completion method of recognizing revenues for large custom orders, we nevertheless have experienced fluctuations in operating results and expect that our future results of operations will be subject to similar fluctuations.

Orders are booked only upon receipt of a firm contract and after receipt of any required deposits. As a result, certain orders for which we have received binding letters of intent or contracts will not be booked until all required contractual documents and deposits are received. In addition, order bookings can vary significantly as a result of the timing of large orders.

We operate on a 52 to 53 week fiscal year, with our fiscal year ending on the Saturday closest to April 30 of each year. Within each fiscal year, each quarter is comprised of 13 week periods following the beginning of each fiscal year. In each 53 week year, each of the last three quarters is comprised of a 13 week period, and an additional week is added to the first quarter of that fiscal year. When April 30 falls on a Wednesday, the fiscal year ends on the preceding Saturday. Fiscal ~~year 2009~~2010 contains 5352 weeks, and fiscal ~~year 2008~~2009 contained 5253 weeks.

For a summary of recently issued accounting pronouncements and the effects of those pronouncements on our financial results, refer to ~~Note 3~~note 2 of the notes to our consolidated financial statements, which are included elsewhere in this report.

~~- 14-~~

CRITICAL ACCOUNTING POLICIES AND ESTIMATES

The following discussion and analysis of financial condition and results of operations are based upon our consolidated financial statements, which have been prepared in accordance with accounting principles generally accepted in the United States of America. The preparation of these financial statements requires us to make estimates and judgments that affect the reported amounts of assets, liabilities, revenues and expenses and related disclosure of contingent assets and liabilities. On a regular basis, we evaluate our estimates, including those related to estimated total costs on long-term construction-type contracts, estimated costs to be incurred for product warranties and extended maintenance contracts, bad debts, excess and obsolete inventory, income taxes, stock-based compensation and contingencies. Our estimates are based on historical experience and on various other assumptions that are believed to be reasonable under the circumstances, the results of which form the basis for making judgments about the carrying values of assets and liabilities that are not readily apparent from other sources. Actual results may differ from these estimates under different assumptions or conditions.

- 17 -

We believe the following critical accounting policies require significant judgments and estimates in the preparation of our consolidated financial statements:

Revenue recognition on long-term construction-type contracts. Earnings on construction-type contracts ~~(“construction-type contracts”)~~ are recognized on the percentage-of-completion method, measured by the percentage of costs incurred to date to estimated total costs for each contract. Provisions for estimated losses on uncompleted contracts are made in the period in which such losses are capable of being estimated. Generally, construction-type contracts we enter into have fixed prices established, and to the extent the actual costs to complete construction-type contracts are higher than the amounts estimated as of the date of the financial statements, the resulting gross margin would be negatively affected in future quarters when we revise our estimates. Our practice is to revise estimates as soon as such changes in estimates are known. We do not believe there is a reasonable likelihood that there will be a material change in future estimates or assumptions we use to determine these estimates.

Allowance for doubtful accounts. We maintain an allowance for doubtful accounts for estimated losses resulting from the inability of our customers to make required payments. If the financial condition of our customers were to deteriorate, resulting in an impairment of their ability to make payments, additional allowances may be required. To identify impairment in customers’ ability to pay, we review aging reports, contact customers in connection with collection efforts and review other available information. Although we consider our allowance for doubtful accounts adequate, if the financial condition of our customers were to deteriorate and impair their ability to make payments to us, additional allowances may be required in future periods. We do not believe there is a reasonable likelihood that there will be a material change in the future estimates or assumptions we use to determine the allowance for doubtful accounts. As of August 1, 2009 and May 2, ~~2008 and April 26, 2008,~~2009, we had an allowance for doubtful accounts balance of approximately ~~$1.6~~$1.9 million and ~~$1.7~~$2.2 million, respectively.

Warranties. We have recognized a reserve for warranties on our products equal to our estimate of the actual costs to be incurred in connection with our performance under the warranties. Generally, estimates are based on historical experience taking into account known or expected changes. If we would become aware of an increase in our estimated warranty costs, additional reserves may become necessary, resulting in an increase in costs of goods sold. WeOther than as disclosed in note 10 in the notes to the consolidated financial statements, we do not believe there is a reasonable likelihood that there will be a material change in the future estimates or assumptions we use to determine our reserve for warranties. As of August 1, 2009 and May 2, ~~2008 and April 26, 2008,~~2009, we had approximately ~~$13.8~~$19.7 million and ~~$12.4~~$19.8 million reserved for these costs, respectively.

Extended warranty and product maintenance.We recognize deferred revenue related to separately priced extended warranty and product maintenance agreements. The deferred revenue is recognized ratably over the contractual term. If we would become aware of an increase in our estimated costs under these agreements in excess of our deferred revenue, additional reserves may be necessary, resulting in an increase in costs of goods sold. In determining if additional reserves are necessary, we examine cost trends on the contracts and other information and compare that to the deferred revenue. We do not believe there is a reasonable likelihood that there will be a material change in the future estimates or assumptions we use to determine estimated costs under these agreements. As of August 1, 2009 and May 2, ~~2008 and April 26, 2008,~~2009, we had ~~$9.7~~$9.9 million and ~~$7.0~~$9.5 million of deferred revenue related to extended warranty and product maintenance, respectively.

Inventory. Inventories are stated at the lower of cost or market. Market refers to the current replacement cost, except that market may not exceed the net realizable value (that is, estimated selling price in the ordinary course of business less reasonably predictable costs of completion and disposal), and market is not less than the net realizable value reduced by an allowance for normal profit margins. In valuing inventory, we estimate market value where it is believed to be the lower of cost or market, and any necessary ~~charges~~changes are charged to costs of goods sold in the period in which they occur. In determining market value, we review various factors such as current inventory levels, forecasted demand and technological obsolescence. We do not believe there is a reasonable likelihood that there will be a material change in the future estimates or assumptions we use to calculate the estimated market value of inventory. However, if market conditions change, including changes in technology, ~~product~~ components used in our products or in expected sales, we may be exposed to unforeseen losses that could be material.

Income ~~Taxes.~~taxes. As part of the process of preparing our consolidated financial statements, we are required to estimate our income taxes in each of the jurisdictions in which we operate. This process involves estimating the actual current tax expense as well as assessing temporary differences in the treatment of items for tax and accounting purposes. These timing differences result in deferred tax assets and liabilities, which are included in our consolidated balance sheets. We must then assess the likelihood that our deferred tax assets will be recovered from future taxable income in each jurisdiction, and to the extent we believe that recovery is not likely, a valuation allowance must be established. We review deferred tax assets, including net operating losses, and for those not expecting to be realized, we have recognized a valuation allowance. If our estimates of future taxable income are not met, a valuation allowance for some of these deferred tax assets would be required.

~~- 15 -~~

We operate within multiple taxing jurisdictions, both domestic and international, and are subject to audits in these jurisdictions. These audits can involve complex issues, including challenges regarding the timing and amount of deductions and the allocation of income amounts to various tax jurisdictions. At any one time, multiple tax years are subject to audit by various tax authorities.

- 18 -

We record our income tax provision based on our knowledge of all relevant facts and circumstances, including the existing tax laws, the status of current examinations and our understanding of how the tax authorities view certain relevant industry and commercial matters. In evaluating the exposures associated with our various tax filing positions, we record reserves for probable exposures, consistent with Financial Accounting Standards Board Interpretation No. 48,Accounting for Uncertainty in Income Taxes, an Interpretation of SFAS No. 109. A number of years may elapse before a particular matter for which we have established a reserve is audited and fully resolved or clarified. We adjust our income tax provision in the period in which actual results of a settlement with tax authorities differs from our established reserve, when the ~~statue~~statute of limitations expires for the relevant taxing authority to examine the tax position, or when more information ~~become~~becomes available. Our tax contingencies reserve contains uncertainties because management is required to make assumptions and to apply judgment to estimate the exposure associated with our various filing positions. We believe that any potential tax assessments from various tax authorities that are not covered by our income tax provision will not have a material adverse impact on our consolidated financial position, results of operations or cash flow.

Some of the countries we are located in allow tax holidays or provide other tax incentives to attract and retain business. We have obtained holidays or other incentives where available and practicable. Our taxes could increase if certain tax holidays or incentives are retracted (which in some cases could occur if we fail to satisfy the conditions on which such holidays or incentives are based), they are not renewed upon expiration, or tax rates applicable to us in such jurisdictions are otherwise increased. It is anticipated that tax incentives with respect to certain operations will expire within the next four years. However, due to the possibility of changes in existing tax law and our operations, we are unable to predict how these expirations will impact us in the future. In addition, any acquisitions may cause our effective tax rate to increase, depending on the jurisdictions in which the acquired operations are located.

Stock-based compensation: We use the Black-Scholes standard option pricing model (“Black-Scholes model”) to determine the fair value of stock options and stock purchase rights. The determination of the fair value of the awards on the date of grant using the Black-Scholes model is affected by our stock price as well as assumptions regarding other variables, including projected employee stock option exercise behaviors, risk-free interest rate, expected volatility of our stock price in future periods and expected dividend yield.

We analyze historical employee exercise and termination data to estimate the expected life assumption. We believe that historical data currently represents the best estimate of the expected life of a new employee option. The risk-free interest rate we use is based on the U.S. Treasury zero-coupon yield curve on the grant date for a maturity similar to the expected life of the options. We estimate the expected volatility of our stock price in future periods by using the implied volatility in market traded options. Our decision to use implied volatility was based on the availability of actively traded options for our common stock and our assessment that implied volatility is more representative of future stock price trends than the historical volatility of our common stock. We use an expected dividend yield consistent with our dividend yield over the period of time we have paid dividends in the Black-Scholes option valuation model. The amount of stock-based compensation expense we recognize during a period is based on the portion of the awards that are ultimately expected to vest. We estimate pre-vesting option forfeitures at the time of grant by analyzing historical data, and we revise those estimates in subsequent periods if actual forfeitures differ from those estimates.

If factors change and we employ different assumptions for estimating stock-based compensation expense in future periods or if we decide to use a different valuation model, the expense in future periods may differ significantly from what we have recorded in the current period and could materially affect our net earnings and net earnings per share in a future period.

~~- 16 -~~

RESULTS OF OPERATIONS

The following table sets forth the percentage of net sales represented by items included in our consolidated statements of income for the periods indicated:

		Three Months Ended
		August 1,	August 2,
		2009	2008
Net sales		100.0%	100.0%
Cost of goods sold		73.5%	71.9%
	Gross profit	26.5%	28.1%
Operating expenses		23.6%	18.9%
	Operating income	2.9%	9.2%
Interest income		0.3%	0.3%
Interest expense		0.0%	-0.1%
Other income (expense), net		-0.5%	-0.2%
	Income before income taxes	2.7%	9.2%
Income tax expense		1.4%	3.2%
	Net income	1.3%	6.0%

Three Months Ended
August 2,
July 28,
2008
2007
Net sales
100.0%
100.0%
Cost of goods sold
71.9%
69.5%
Gross profit
28.1%
30.5%
Operating expenses
18.9%
21.2%
Operating income
9.2%
9.3%
Interest income
0.3%
0.3%
Interest expense
-0.1%
-0.4%
Other income (expense), net
-0.2%
-0.2%
Income before income taxes
9.2%
9.0%
Income tax expense
3.2%
3.2%
Net income
6.0%
5.8%

- 19 -

NET SALES

Net sales ~~increased 33.3%~~decreased 29.6% to ~~$161.2~~$113.5 million for the first quarter of fiscal 2009 as compared to ~~$120.9~~$161.2 million for the same period of fiscal 2009. The first quarter of fiscal 2009 had one more week than the first quarter of fiscal ~~2008.~~2010 which impacts the comparison between the periods.

A following table sets forth net sales and orders by customer market for the periods indicated:

			Three Months Ended
			August 1,		August 2,
			2009		2008
Net Sales
	Commercial		$	23,235	$	48,390
	Live Events			53,894		63,088
	Schools & Theatres			18,435		16,980
	Transportation			12,630		9,571
	International			5,259		23,200
		Total Net Sales	$	113,453	$	161,229

Orders
	Commercial		$	21,117	$	50,710
	Live Events			44,347		59,165
	Schools & Theatres			21,624		24,361
	Transportation			7,836		10,159
	International			11,015		12,875
		Total Orders	$	105,939	$	157,270

Commercial ~~Business Unit.~~Market. Net sales in the Commercial ~~business unit increased approximately 14% to $48.4 million~~market declined 52.0% during the first quarter of fiscal ~~2009~~2010 as compared to the same period of fiscal ~~2008. The~~2009. For the first quarter of fiscal 2010, net sales in the outdoor advertising (digital billboard) niche decreased by approximately $22 million or approximately 81% as compared to the first quarter of fiscal 2009. Net sales in our reseller niche, which includes primarily sales of our Galaxy® products and sales for large custom contracts, declined by approximately $1.7 million or approximately 11%.

In the early part of the third quarter of fiscal 2009, we were notified that our largest ~~growth in terms of dollars and as a percentage is attributable to increases~~customer in our outdoor advertising niche ~~which increased by more than 36%, followed by an increase in sales~~was decreasing its spending on digital billboards from approximately $100 million annually to ~~national accounts, primarily in our Galaxy® product line.~~approximately $15 million annually, effective for calendar year 2009. We were one of two primary vendors of digital billboards for this customer. This ~~increase was offset by a decline of approximately 16% in sales in our reseller niche, all of which involved~~corresponded to a decline in ~~large custom projects. The increase~~orders overall in the outdoor advertising niche, ~~was~~which started to become evident late in the ~~result~~second quarter of fiscal 2009. It is our belief that the ~~expanding market~~current economic conditions and limited credit availability caused this overall decline. Although we believe that this niche still remains a long-term growth opportunity, we do not expect to see it rebound until sometime in calendar year 2011, based on industry reports. It is also important to note that the outdoor advertising business has a number of constraints in addition to the current economic conditions, primarily the challenges of achieving adequate returns on investments on digital displays, which limit locations suitable for digital ~~billboards, primarily~~displays, and regulatory constraints, which we expect to be a ~~limited number~~long-term factor that limits deployment of ~~large customers.~~ digital displays.

The decline in ~~sales within our~~the reseller niche sales was due to ~~the inherent volatility in the timing of large contracts. In addition, the rate of growth~~a lower level of sales of Galaxy ~~products within~~displays which was partially offset by a higher level of net sales for large custom contracts. We attribute the decline in Galaxy displays to the weaker economic conditions in the first quarter of fiscal 2010 as opposed to the same period of fiscal 2009. The level of custom contract orders in this niche is subject to volatility as described elsewhere and therefore it is difficult to project; however, we are seeing a growing number of opportunities. We have seen net sales decline sequentially each quarter since the first quarter of fiscal 2009 and are uncertain whether net sales have stabilized. Although there are indications that the conditions in the reseller niche ~~was lower than expected, which~~could be improving, including interest in our products by national accounts, it is generally too early to conclude that the business could be rebounding. For the long-term, we believe ~~was primarily~~that this market will be a growth area for the ~~result of economic conditions where customers are postponing purchasing electronic displays for retail establishments.~~company.

~~Overall,~~Subject to the foregoing, our Commercial ~~business unit continues to benefit~~market generally benefits from increasing product acceptance, lower cost of displays, our ~~expanding~~ distribution network and a better understanding by our customers of the product as a revenue generation tool. ~~The most significant factor for increasing sales has been~~

In the ~~order volume~~past, the seasonality of digital displays for outdoor advertising companies. This occurred primarily due to an increase in our customer base and the increasing number of displays being purchased by existing customers. We also believe that our Valo™ digital billboard product line will help us maintain and potentially grow our market share due to its features and functions. We believe that the outdoor advertising ~~business~~niche has ~~a number of constraints, primarily economic and regulatory, which to date our customers have~~ been ~~successful at overcoming. We expect that the Commercial business unit will continue to grow for the rest of fiscal 2009 at 15% to 20%, subject to economic conditions.~~

~~As the outdoor advertising business has become a larger percent of our mix, we believe that the seasonality of that business could become~~ a factor in the fluctuation of our net sales over the course of a fiscal year because the deployment of displays slows in the winter months in the colder climate regions of the ~~U.S.~~United States. Generally speaking, seasonality is not a material factor in the rest of the Commercial ~~business.~~market. Our ~~rate of growth~~estimates for sales and orders in the Commercial ~~business unit~~market could vary significantly depending on ~~our success in retaining the business of the major billboard companies as well as on their rate of deployment~~economic and credit factors and our ability to capture business in our national account ~~niche if it were to develop materially.~~

Our growth in the Commercial business unit also depends to some degree on the state of the economy, which negatively impacted net sales and is expected to continue to impact it until we see improvement in the economy. To date, we have not experienced adverse effects of the economy on the outdoor advertising portion of our business. We believe that this will sustain economic downturns to some degree given the economics of the technology for advertising.niche.

Order bookings in the Commercial ~~business unit~~market were ~~up 30%~~down approximately 58.4% in the first quarter of fiscal ~~2009~~2010 as compared to the same period of fiscal ~~2008. Although order bookings~~2009. The decline was caused by declines in both the reseller and outdoor advertising market for the same reasons as described above. Orders were uphowever positively impacted by orders of Galaxy displays for a large convenience store chain based in the ~~billboard niche~~Midwest which helped offset the overall decline.

- 20 -

Live Events Market. Net sales in the Live Events market decreased by approximately 14.6% in the first quarter of fiscal 2009 as compared to the same period of fiscal 2008, they were down sequentially from the fourth quarter of fiscal 2008. This is evidence of the declining rate of percentage growth in the digital billboard market.

~~Live Events Business Unit.~~~~Net sales in the Live Events business unit increased by approximately 33% in the first quarter of fiscal 2009~~2010 as compared to the same quarter of ~~last year. This increase is primarily~~fiscal 2009. The decrease in net sales for the first quarter of fiscal 2010 as compared to the same period in fiscal 2009 was the result of a decline in revenues from large new construction contracts exceeding $5 million as explained in prior filings, which lead to the ~~impact of~~significant growth during fiscal year 2009. These large contracts, ~~booked~~each of which exceeded $5 million, contributed more than $25 million in ~~fiscal 2008 and increased orders booked~~net sales during the first quarter of fiscal ~~2009. Orders increased~~2009 compared to approximately ~~12%~~$10 million in net sales in the first quarter of fiscal 2010.

During the fourth quarter of fiscal 2009, we began to see more significant competitive pressure, primarily aggressive pricing by multiple competitors in the Live Events marketplace, that we believe is not sustainable for the long-term. Until these pressures are reduced, they are likely to adversely affect our ability to book orders and our gross profit margin. As a result of these competitive factors, it is difficult to forecast net sales for the rest of fiscal 2010; however, we realize that given the unusually high level of net sales related to large new construction projects over the past 12 months, it is likely that net sales will decline significantly in fiscal 2010. This decline is more likely given the natural volatility of the business where it is not practical to sustain net sales growth rates similar to fiscal 2009 over consecutive years. In addition, although our Live Events business is typically resistant to economic conditions, the severity of the current economic environment causes us to be less optimistic about how the economy may impact this business. There have been transactions which have been delayed due to economic conditions, but the impact to date has not been material. This could change in the future; however, over the long-term we expect to see growth assuming that the economy improves and we are successful at counteracting competitive pressures.

Order bookings in the Live Events market were down more than 25.0% in the first quarter of fiscal 2010 as compared to the same period ~~one year ago. The increase~~ in ~~orders does not reflect the award of the New Meadowlands Stadium in New Jersey, which should exceed $45 million. At the beginning of the second quarter of~~ fiscal 2009 due to the decrease in large orders as explained above, competitive pressures which we ~~booked a portion of that contract (approximately $13 million),~~think have caused us to lose orders we otherwise would have earned and the remainder is expected to book in the second quarter of fiscal 2009. We have also been awarded two large contracts that are pending final contract execution, which should exceed $17 million in total.

~~- 17 -~~

~~At the beginning of fiscal 2009, we had a higher level of backlog than is customary~~various other factors as a result of a greater percentage of new construction projects as opposed to upgrades and enhancements. It is expected that this higher level of backlog will contribute to higher sales, assuming, however, that new order volume meets expectations. Achieving increased sales is also dependent on additional large contracts that are expected to be awarded in the current fiscal year. Overall, we believe that we are on track to meet our net sales growth objectives of more than 20% for the entire 2009 fiscal year. In the first quarter of fiscal 2009, our bookings were on track to achieve this increase.explained above.

~~Growth~~Our expectations regarding growth over the ~~long term~~long-term in ~~the~~ large sports venues is due to a number of factors, including the expanding market, with facilities historically spending more on larger display systems; our product and services offering, which remains the most integrated and comprehensive offering in the industry; and our ~~network of~~ field sales and service ~~offices,~~network, which ~~are~~is important to support our customers. In addition, we benefit from the competitive nature of sports teams who strive to out-perform their competitors with display systems. This impact has and is expected to continue to be a driving force in increasing transaction sizes in new construction and major renovations. Growth in the large sports venues is also driven by the desire for ~~high definition~~high-definition video displays, which typically drive larger displays or higher resolution displays, both of which increase the average transaction size. We believe that the effects of the economy have a lesser impact on the sports market as compared to our other markets because our products are generally revenue-generation tools (through advertising) for facilities, and the sports business is generally considered to be a recession-resistant ~~business.~~business, although the severity of the current economic conditions are somewhat unprecedented. Net sales in our sports marketing and mobile and modular portion of this business unit were less than 2% of total net sales and thus were not significant in the first quarter of fiscal ~~2009 or 2008. Net sales in both these areas were less than 5% of total sales for both periods.~~

~~As described above, an important factor in orders for~~2010 and the ~~remainder~~first quarter of fiscal 2009, will be our success in winning a limited number of large contracts expected to be awarded in the large sports venue niche over the remainder of the fiscal year. There are a number of transactions, each exceeding $8 million, which could have a significant impact on both orders and sales.respectively.

Schools and Theatres ~~Business Unit.~~Market. Net sales in the Schools and Theatres ~~business unit declined by approximately 3%~~market increased 8.6% in the first quarter of fiscal ~~2009~~2010 as compared to the same quarter in fiscal ~~2008. The decline was generally~~2009. Orders for the market have decreased 11.2% for the first quarter of fiscal 2010 as compared to the first quarter of fiscal 2009. Sales increased in the first quarter of fiscal 2010 as compared to the first quarter of fiscal 2009 principally as a result of maintaining shorter lead times in the first quarter of fiscal 2010. During the first quarter of fiscal 2009, many orders were delayed due to ~~delays in~~execution issues within manufacturing ~~due primarily to inventory availability. This has~~which caused ~~lead times to lengthen, deliveries~~orders to be ~~delayed~~cancelled or pushed out into the second quarter of fiscal 2009. These execution issues did not occur in the first quarter of fiscal 2010 and therefore we do not have the unusually large backlog ~~to increase. We believe~~ that we ~~have~~had at the ~~issues addressed and that~~same time in fiscal 2009, which led to greater sales in the second quarter of fiscal 2009. As a result, we expect to see lower sales in the second quarter of fiscal 2010 as compared to the second quarter of fiscal 2009 ~~will improve~~as we don’t see orders increasing to offset this impact. Orders and ~~demonstrate growth over fiscal 2008 on a year-to-date basis. Depending~~net sales have also been impacted by the worsening economic conditions. Based on the ~~success in~~forgoing, we expect that orders ~~for the second quarter, however, our~~and net sales ~~growth rate for the year~~will be less in fiscal 2010 as ~~a whole may not achieve our goal of greater than 15%. The growth of~~compared to fiscal 2009 within this ~~business is driven by the depth, quality and performance of the product and the related service we provide.~~market.

Transportation ~~Business Unit~~Market. Net sales in the Transportation ~~business unit~~market increased approximately ~~22%~~32.0% in the first quarter of fiscal ~~2009~~2010 as compared to the same period in fiscal ~~2008.~~2009. Orders for the first quarter of fiscal ~~2009~~2010 are updown approximately ~~16%~~22.9% over the same period in fiscal ~~2008.~~2009. The decrease in orders does not appear to be a reflection of the current poor economic conditions in the United States. Rather, we believe it is more a reflection of timing differences on when the orders have been or are expected to be booked. The increase in sales is the result of timing as driven by our customers and our larger backlog going into fiscal 2010 as compared to fiscal year 2009. We ~~believe~~expect that ~~the increases in~~ net sales ~~and orders~~ in ~~this business are due to legislation passed during calendar year 2005 by~~ the ~~United States Congress that provided for increased spending on transportation projects, including large increases associated with intelligent transportation systems, and to our gaining~~Transportation market ~~share. For fiscal 2009 as a whole, we expect that sales~~ will grow in ~~excess~~fiscal 2010 as compared to fiscal 2009, however orders may not increase, depending on the effects of ~~15%.~~federal stimulus spending and our ability to earn that business as it occurs.

- 21 -

International ~~Business Unit.~~Market. Net sales in the International ~~business unit~~market in the first quarter of fiscal ~~2009~~2010 as compared to the first quarter of fiscal ~~2008~~2009 were ~~up 285%~~down approximately 77.3%. Orders were down approximately ~~3% in~~14.4% for the ~~same period.~~first quarter of fiscal 2010 as compared to the first quarter of fiscal 2009. The ~~increase~~decrease in net sales in the first quarter of fiscal 2010 as compared to the first quarter of fiscal 2009 was attributable, in part, to large orders booked in the fourth quarter of fiscal 2008 for a rail station in Beijing and a network of displays in the U.K. that converted to net sales in the first quarter of fiscal 2009. Due to the focus on large contracts in this ~~business unit~~market and the small number of contracts actually booked, volatility is not unusual. ~~We expect international sales in the second quarter of fiscal 2009 to decline and then increase again in the second half of the fiscal year.~~ Overall, we ~~are making~~have made considerable investments in growing our business internationally, where we do not have the same market share as we do ~~domestically, and~~domestically. As stated in prior filings, in the second half of fiscal 2009 we began to see more competitive pressures in this area similar to the competitive pressures described above in the Live Events market because the competitors tend to overlap. We believe ~~net sales will increase significantly~~that this had an adverse impact on our order bookings in the second half of fiscal 2009, which continued in the first quarter of fiscal 2010. In spite of the foregoing, it appears that this market may be seeing some strengthening as our opportunities seem to be increasing. If this strengthening converts to additional orders in the future, we expect that they will be at lower contract gross profit levels as compared to ~~2008. We continue to see success with our efforts in Asia and, as a result of our expanding line of ProTour® products and~~ the ~~relationships we have developed with large repeat customers, we expect that European sales will also increase.~~prior fiscal year.

Advertising Revenues.We occasionally sell products in exchange for the advertising revenues generated from use of the products. These sales represented ~~1.6%~~0.6% and ~~1.1%~~1.6% of net sales for the first quarter of fiscal ~~2009~~2010 and ~~2008,~~2009, respectively. The gross profit percent on these transactions have typically been higher than the gross profit percent on other transactions of similar size, although the selling expenses associated with these transactions also are typically higher.

Backlog.The order backlog as of August ~~2, 2008~~1, 2009 was approximately ~~$173~~$113 million as compared to ~~$142~~$173 million as of ~~July 28, 2007~~August 2, 2009, and ~~$175~~$120 million at the beginning of the first quarter of fiscal ~~2009.~~2010. Historically, our backlog varies due to the timing of large orders. The ~~changes~~decline in ~~the~~ backlog ~~were~~is the result of the ~~combination~~lower level of order bookings as previously described across all markets coupled with the ~~changes~~differences in net sales during the periods. Backlog varies significantly quarter to quarter due to the effects of large orders, and significant variations can be expected, as explained previously. In addition, our backlog is not necessarily indicative of future sales or net ~~sales discussed above.~~income.

~~- 18 -~~

GROSS PROFIT

Gross profit ~~increased 23.0%~~decreased 33.6% to $30.1 million for the first quarter of fiscal 2010 as compared to $45.3 million for the first quarter of fiscal ~~2009 as compared to $36.8 million for the first quarter of fiscal 2008.~~2009. As a percent of net sales, gross profit was 26.5% for the first quarter of fiscal 2010 as compared to 28.1% for the first quarter ~~ended August 2, 2008~~of fiscal 2009. The decrease in gross profit dollars was primarily the result of lower sales which were offset by lower warranty costs. Warranty costs declined by approximately $1.8 million in the first quarter of fiscal 2010 as compared to ~~30.5% for~~ the first quarter ~~ended July 28, 2007.~~

~~The decline in gross profit percentage is the result~~ of fiscal 2009. In addition, higher costs of manufacturing ~~infrastructure, warranty~~as a percent of cost of goods sold adversely impacted gross profit percents. Had we achieved the same percentage of cost of goods sold, in the first quarter of fiscal 2010 as the first quarter of fiscal 2009, manufacturing costs ~~inventory write-downs, the reorganization of our field services infrastructure and lower gross margins in our Commercial and Schools and Theatres business units. These increases~~would have been ~~partially offset by~~$2.9 million less. Manufacturing costs include a ~~gain~~significant portion of ~~approximately $1 million on~~fixed costs which are unable to be reduced during periods of lower sales. In spite of that, we continue to reduce costs where we can, including personnel and related costs, to lower this impact. However, it is unlikely that, absent increasing sales during the ~~sale~~remainder of ~~a building~~fiscal 2010, we can achieve the same percent of costs of goods sold as we did in ~~Tampa, Florida. Increasing warranty costs have caused gross profit percentages to decline by more than 1 percentage point. This decline is due to issues with new product designs and other factors.~~ the first quarter of fiscal 2009.

We are and have been over the past year and a half investing significant resources into standardizing our large video display product line, which we believe contained ~~too much~~excessive custom design, increasing our risk of warranty costs. In addition, ~~we have and will continue to invest in more sophisticated product reliability test equipment and personnel and to implement more sophisticated quality processes in manufacturing~~ to reduce the level of warranty ~~exposure.~~exposure, we have invested in enhanced product reliability testing equipment and personnel to implement more rigorous product testing procedures and to continue to enhance our quality processes in manufacturing. We believe that ~~although there will be additional volatility issues related to warranty costs over fiscal 2009,~~ we have made progress in gaining control over our warranty costs. Increased inventory write-downs are resulting from our more aggressive approach to address slower moving raw materials. The reorganization of our field services department adversely impacted gross profit percentages by approximately 0.5 points ascosts but cannot be certain that new issues will not arise, including those described in ~~previous filings. Finally,~~ the higher costs of manufacturing infrastructure, which approximated a 0.5 point decline in gross profit percent, resulted from a greater proportion of indirect labor. This includes additional personnel in quality, manufacturing engineering and inventory management. These factors, excluding warranty costs, impacted all business units.notes to consolidated financial statements.

~~Gross profit in our Commercial business unit declined from approximately 32% in~~During the first quarter of fiscal 2008 to approximately 28% in the same period of fiscal 2009 as a result of a decline in margin in our reseller niche. The decline resulted from lower margins in our small order business, primarily Galaxy® displays, which is being impacted by the economic conditions and the factors described above.

Gross profit in our Schools and Theatres business unit declined from approximately 37% in the first quarter of fiscal 2008 to approximately 27% in the first quarter of fiscal 2009. This decline resulted from underutilization of our plant, as sales were less than expected for the reasons described above, and the reclassification of our field services infrastructure to cost of goods sold.

~~Gross profit in our Live Events business unit increased to approximately 30% in the first~~third quarter of fiscal 2009, as ~~compared~~described in the notes to consolidated financial statements, we discovered a warranty issue caused by our finishing process for certain products which causes the paint on aluminum surfaces to peel in certain conditions. We have accrued a reserve at the low end of the range of estimates since no single amount within the range is a better estimate. Therefore, it is possible that we could incur additional losses in fiscal 2010 of up to approximately ~~29% in~~$1.6 million, which would be at the ~~first quarter of fiscal 2008. The increase was primarily the result~~high end of the ~~gain on the sale of our production studio in Tampa, Florida of approximately $1 million.~~

Gross profit in the International business unit increased to approximately 27% in the first quarter of fiscal 2009 as compared to approximately 23% in the same period one year ago. The increase was the result of higher gross profit on several large projects and the overall level of sales, which improved cost absorption.

estimated range.

We strive toward higher gross margins as a percent of net sales, although depending on the actual mix, the performance of larger projects, and our ability to execute on the business and level of future sales, margin percentages may not increase. We continue to examine areas for cost reduction, including personnel costs, and we believe that we can make reductions in manufacturing costs in the future that will positively impact gross profit. However, any improvements in gross profit margin percents are subject to volatility based on issues described herein and in our risk factors as contained in our Annual Report on Form 10-K.

Gross profit in our Commercial business unit declined from approximately 28% in the first quarter of fiscal 2009 to approximately 20% in the same period of fiscal 2010 as a result of a decline in margin in all major niches. The decline resulted from greater costs of excess capacity caused by lower sales as previously explained. In addition the gross profit has declined in most niches within the commercial business unit due to increased competition and costs of services and warranties.

Gross profit in our Schools and Theatres business unit increased from approximately 27% in the first quarter of fiscal 2009 to approximately 31% in the first quarter of fiscal 2010. This increase resulted from higher margins on our standard products, primarily scoreboards, and ~~are likely~~Galaxy displays as a result of tighter controls over discounting as well as less variances in manufacturing as a result of more efficient operations which was reflected in better product lead times for the business unit.

Gross profit in our Live Events business unit decreased to ~~remain below~~approximately 26% in the ~~levels~~first quarter of fiscal 2010 as compared to approximately 30% in the first quarter of fiscal 2009. The decrease was primarily the result of higher warranty and service costs in the first quarter of fiscal 2010 as compared to the same period of fiscal 2009. This was partially offset by better margin performance on the large contract business during the first quarter of fiscal 2010 compared to the same period in fiscal 2009.

Gorss profit in our Transportaion business unit increased to approximately 35% in the first quarter of fiscal 2010 as compared to approximately 21% in the first quarter of fiscal 2009. The increase was the result of better margins achieved on contracts booked for delivery in the first quarter of fiscal 2010 as compared to the first quarter of fiscal 2009.

Gross profit in the International business unit decreased to approximately 27% in the first quarter of fiscal 2010 as compared to approximately 28% in the same period one year ago. The decrease was the result of the ~~last~~lower gross margin percents on sales, primarily in China, which were unusually high in the first quarter of fiscal ~~year~~2009, partially offset by lower warranty costs in Europe. The margins were unusually high in the first quarter of fiscal 2009 as a result of a couple of large contracts for which we were able to achieve much higher margins due to the ~~impact of~~newer technology underlying the ~~larger contracts and the increased manufacturing infrastructure described above.~~contracts.

OPERATING EXPENSES

Operating expenses.Operating expenses, which are comprised of selling, general and administrative expenses and product design and development costs, ~~increased~~decreased by approximately ~~19.5%~~12.4% from ~~$25.6 million in the first quarter of fiscal 2008 to~~ $30.6 million in the first quarter of fiscal ~~2009.~~2009 to $26.8 million in the first quarter of fiscal 2010. As a percent of net sales, operating expenses ~~decreased~~increased from ~~21.2%~~19.0% of net sales in the first quarter of fiscal ~~2008~~2009 to ~~19.0%~~23.6% of net sales for the first quarter of fiscal ~~2009.~~ 2010. As a result of the downturn in orders and net sales that arose during the third quarter of fiscal 2009, we began a process to decrease all types of operating expenses to partially keep pace with the declining net sales. We expect these efforts to continue throughout fiscal 2010. The ultimate level of decreased spending is difficult to estimate as it involves continuous and evolving efforts. Our most significant cost factor within operating expense is personnel related costs, and to date, our approach has been focused on allowing attrition to drive a significant portion of the decrease coupled with a general hiring freeze. In addition, we have implemented wage freezes for salaried employees beginning in fiscal 2010 and have implemented various other cost reduction initiatives. We have limited the amount of decreases in spending so that we do not adversely impact our business when the economy and the market for our products improve, as our intention is to emerge from the downturn stronger than when we entered it.

- 22 -

All areas of operating expenses were impacted as a result of the first quarter of fiscal 2009 including 14 weeks as opposed to the more common 13 ~~weeks. The~~weeks of the first quarter of fiscal ~~2008 contained 13 weeks.~~2010.

Selling Expenses.Selling expenses consist primarily of salaries, other employee-related costs, travel and entertainment expense, facilities-related costs for sales and service offices, and expenditures for marketing efforts, including collateral materials, conventions and trade shows, product demos and supplies.

Selling expenses ~~increased 10.3%~~decreased 12.2% to $14.4 million for the first quarter of fiscal 2010 as compared to $16.4 million for the first quarter of fiscal ~~2009 as compared~~2009. Selling expenses increased to ~~$14.8 million~~12.7% of net sales for the ~~same period in~~first quarter of fiscal ~~2008. Selling expenses decreased to~~2010 from 10.1% of net sales for the first quarter of fiscal ~~2009 from 12.3% of net sales~~2009.

Selling expenses for the first quarter of fiscal ~~2008.~~

~~- 19 -~~

As described in previous filings, we reorganized our field services organization and, as a result, approximately $0.8 million of expenses incurred in the first quarter of fiscal 2009 that would have previously been in selling expense2010 were classified in cost of goods sold. Had this change not been made, selling expense as a percentage of sales would have still declined significantly. Selling expenses for the quarter ended August 2, 2008 were higherlower than selling expenses in the quarter ended July 28, 2007 as a result of an increase in personnel costs, which comprised over 35% of the increase; higher payroll taxes and benefits, which comprised over 30% of the increase; increased facilities and infrastructure cost, which was approximately 15% of the increase; commissions, primarily related to international business, which were approximately 20% of the increase; and various other items, which on a net basis were offset with areas of savings. The increase in personnel, payroll taxes and benefits was across all business units. The increase in the number of employees was planned to cover growth expectations across all markets and included the impact of hiring additional personnel to support various other investments made into growing areas, such as our services business and commercial sales. The increase in facilities and infrastructure costs incurred with the facilities expansion is related to the growth in personnel.

We expect to continue to invest in organic growth, and therefore the dollar amount of selling expenses will increase in fiscal 2009 as compared to fiscal 2008. However, as a percentage of net sales, we believe that selling expenses should decrease. We typically evaluate selling expenses as a percentage of orders rather than sales. Based on this comparison to orders, selling expenses have declined to 10.4% in the first quarter of fiscal 2009 as ~~opposed~~a result of a decrease in personnel costs, including taxes and benefits of approximately $1.4 million, a decline of $0.7 million in travel and entertainment costs, a $0.1 million decrease in commissions to ~~10.8% for~~third parties, a $0.1 decrease in conventions and various other changes. These decreases were partially offset by an increase in bad debt expense of approximately $0.2 million. The increase in bad debt expense was the ~~same period~~result of a number of isolated product issues and customer issues, although a small portion of the increase could be resulting from the adverse economic conditions. The increase in commissions is due to the nature of the underlying transactions. Typically commissions are not a significant factor in our business. The decrease in travel and entertainment is a reflection of the lower level of sales opportunities and cost savings initiatives in place.

Throughout the rest of fiscal ~~2008.~~2010, we anticipate selling costs to decline from the current level. This estimate is subject to containing costs, such as bad debt expense, travel and entertainment costs, and achieving additional employee attrition during the remaining quarters of fiscal 2010.

General and Administrative.General and administrative expenses consist primarily of salaries, other employee-related costs, professional fees, shareholder relations fees, facilities and equipment-related costs for administration departments, amortization of intangibles and supplies.

General and administrative expenses ~~increased 28.0%~~decreased 15.6% to $6.5 million for the first quarter of fiscal 2010 as compared to $7.7 million for the first quarter of fiscal ~~2009 as compared to $6.0 million for the first quarter of fiscal 2008.~~2009. General and administrative expenses ~~decreased~~increased to ~~4.8%~~5.7% as a percent of net sales for the first quarter of fiscal ~~2009~~2010 from ~~5.0%~~4.8% of net sales for the first quarter of fiscal ~~2008.~~2009.

General and administrative expenses ~~increased~~decreased in the first quarter of fiscal 2010 over the same period in fiscal 2009 due to ~~increases~~decreases of $0.3 million in professional and consulting fees, $0.1 in recruitment fees, $0.1 in software and hardware costs, $0.1 in telephone, $0.1 million in personnel and related payroll and benefits ~~which comprised approximately 50% of the increase, software~~ and ~~hardware costs, which comprised approximately 20% of the increase, higher professional fees, which comprised approximately 15% of the increase, and~~$0.3 in other various ~~other items such as amortization, depreciation, and facilities costs.~~expenses. Generally all declines in spending within this area are due to ongoing cost reduction efforts. We expect ~~that~~to continue examining opportunities for ~~fiscal 2009,~~cost reductions within general and administrative expenses, ~~will decline as a percent of sales and that their dollar amount will increase for~~however, material declines from the ~~year as a whole.~~current level may become more difficult to obtain.

Product Design and Development.Product design and development expenses consist primarily of salaries, other employee-related costs, facilities and equipment-related costs and costs of supplies.

Product design and development expenses ~~increased 37.6%~~decreased 9.2% to $5.9 million for the first quarter of fiscal 2010 as compared to $6.5 million for the first quarter of fiscal ~~2009 as compared to $4.8 million for the same period in fiscal 2008.~~2009. Product design and development expenses ~~were~~increased to 5.2% as a percent of net sales for the first quarter of fiscal 2010 from 4.1% of net sales for the first quarter of fiscal ~~2009 and 3.9% of net sales for~~2009.

During the first quarter of fiscal ~~2008.~~year 2010, we committed to specific plans for developing a common module platform for our large display technology for the purpose of gaining reliability and improved operational control. As a result we have scaled back our expectations for cost reductions in product development and in addition we have transferred some personnel from other areas of the company to product development to help speed this development and aid in other development projects.

~~Our focus~~Based on product development for fiscal 2009 will be on developing common module platforms and various other initiatives to standardize display components; enhancing our display technology and control systems for both single-site and networked displays spread over a geographical area; and driving decreases in product costs and improving the ~~manufacturing of products. We~~foregoing, we expect that product design and development expenses will approximate 4%between 5.0% and 5.5% of net sales for fiscal ~~2009.~~2010.

- 23 -

~~Operating Income (Loss) by Segment~~

~~The following table sets forth operating income (loss) by segment:~~

Three Months Ended

August 2, 2008

July 28, 2007

Operating Income (Loss)

Commercial

$
                         4,318

$                   6,524

Live Events

8,854

4,045

Schools & Theatres

(955)

1,603

Transportation

(358)

243

International

2,896

(1,138)

Segment Operating Income

$
                 14,755

$                11,277

Operating income (loss) by segment is based on the direct costs associated with each segment plus allocations of various expenses on a discretionary basis that are not necessarily indicative of the segment’s operating income on a stand-alone basis. Certain items are allocated based on management’s judgment as to the best methods to achieve company-wide goals. Therefore, we caution making conclusions as to performance based on these disclosures, which are required under generally accepted accounting principles. All business units were adversely impacted by increases in general and administrative expenses and product development, which are allocated to the various business units. The following describes the changes in those areas that are directly related to the business unit.

~~- 20 -~~

Within the Commercial business unit, operating income decreased as a result of the decline in gross profit, primarily in the reseller niche, which includes custom contracts as described above and the increase in selling expense.

~~Operating income increased in the Live Events business unit as a result of an increase in sales and improvement in gross margin percents, which were offset by an increase in selling expense.~~

The operating income in the Schools and Theatres business unit decreased in the first quarter of fiscal 2009 as compared to the first quarter of fiscal 2008 as a result of lower sales and gross profit percents as described above. Selling expenses also increased slightly.

~~Within the Transportation business unit, operating income decreased as a result of a growth in sales being offset by a decline in gross profit percentage.~~

INTEREST INCOME AND EXPENSE

We occasionally generate interest income through product sales on an installment basis, under lease arrangements or in exchange for the rights to sell and retain advertising revenues from displays, which result in long-term receivables. We also invest excess cash in short-term temporary cash investments and marketable securities that generate interest income. Interest expense is comprised primarily of interest costs on our notes payable and long-term debt.

Interest income ~~increased 39.6%~~decreased 20.0% to $0.4 million for the first quarter of fiscal 2010 compared to $0.5 million for the first quarter of fiscal ~~2009 compared to $0.4 million for the first quarter of fiscal 2008.~~2009. The ~~increase~~decrease was the result of ~~higher~~lower levels of ~~temporary cash investments and higher levels of interest bearing~~interest-bearing long-term receivables. We expect that the amount of interest income will increase in fiscal ~~2009~~2010 over fiscal ~~2008~~2009 due to higher levels of ~~these items.~~temporary cash investments; however, our business is characterized by a great deal of volatility of working capital components and therefore cash balances could be lower than expected, leading to lower interest income.

Interest expense decreased to less than $0.05 million for the first quarter of fiscal 2010 as compared to $0.1 million for the first quarter of fiscal ~~2009 as compared to $0.4 million for the first quarter of fiscal 2008.~~2009. The decrease is due to lower average borrowings outstanding during the first quarter of fiscal ~~2009. Due~~2010 as compared to the ~~reduction in debt during the third~~first quarter of fiscal ~~2008, we~~2009. We expect that interest expense will decline from the level of the first quarter of fiscal 2010 in ~~fiscal 2009 as compared to fiscal 2008.~~future quarters based on the expectation that we will pay down the debt incurred in that quarter.

OTHER INCOME (EXPENSE), NET

~~Other income (expense) of $0.3 million remained flat~~Net other expense increased for the first quarter of fiscal ~~2009~~2010 to a loss of $0.6 million as compared to a loss of $0.3 million for the same period one year ago. The ~~amount~~increase of net other ~~income (expense)~~expense results from the effects of earnings attributable to unconsolidated affiliates and currency gains and ~~losses. We expect that other income (expense) will decline for fiscal 2009 as compared to fiscal 2008 primarily due to the inclusion~~losses and a pre-tax loss of ~~a large gain~~approximately $0.2 million in the ~~third~~first quarter of ~~fiscal 2008 related to~~2010 from the sale of anour investment in anLedtronics, our Malaysia affiliate. Finally, as a result of the loss in value of the U.S. dollar, we experienced higher levels of currency losses on U.S. dollar advances to foreign subsidiaries. We also continue to have losses resulting from our equity investment in OutCast Media International, Inc., (“OutCast”) formerly known as FuelCast Media Networks.

INCOME TAX EXPENSE

Income taxes were approximately ~~$5.1~~$1.6 million in the first quarter of fiscal ~~2009~~2010 and ~~$3.8~~$5.1 million for the first quarter of fiscal ~~2008.~~2009. The effective tax rate for the first quarter of fiscal ~~2009~~2010 was ~~34.5%~~52.6% as compared to ~~34.9%~~34.5% for the first quarter of fiscal ~~2008.~~2009. The increase in the effective rate ~~was~~is due to the size of losses incurred in foreign jurisdictions relative to domestic income which causes the effective rate to increase. In addition, due to the lower aslevels of income expected for the year domestically, the items that cause a ~~greater amount of net~~change from the statutory rate to the effective rate have a more significant impact. If we are able to increase our income, ~~was recognized in lower-rate tax jurisdictions such as China and Europe. We~~we can expect that the effective tax rate ~~for fiscal 2008~~ will ~~approximate 35% but could vary depending on the mix of income in foreign jurisdictions and whether the research and development tax credit in the United States is reinstated beyond calendar year 2007.~~

~~CLOSING OF MANUFACTURING OPERATIONS IN CANADA~~

During the second quarter of fiscal 2009, we decided to cease sales and manufacturing of our portable display trailer for the Transportation business unit. The closing of manufacturing operation in Montreal where these displays were made will adversely impact cost of goods sold in the second and third quarter. While we are still evaluating the costs to be incurred, we expect that severance costs will be less than $0.35 million and lease termination, equipment disposition costs and other items will be less than $0.2 million. We are still determining the implications on inventory as we expect to consume much of the remaining inventory in product sales during the rest of the fiscal year.decrease.

LIQUIDITY AND CAPITAL RESOURCES

Working capital was ~~$72.2~~$110.6 million at August ~~2, 2008~~1, 2009 and ~~$62.5~~$104.5 million at ~~April 26, 2008.~~May 2, 2009. We have historically financed working capital needs through a combination of cash flow from operations and borrowings under bank credit agreements.

Cash provided by operations for the first ~~fiscal~~ quarter of fiscal ~~2009~~2010 was ~~$3.7~~$7.3 million. Net income of ~~$9.7~~$1.4 million plus depreciation and amortization of ~~$6.0~~$5.6 million, the add-back of equity in net losses of equity investments, and stock-based compensation, less ~~$12.5~~$2.2 million in changes in net operating assets, and gain on sale of property and equipment, generated the cash provided by operations.

~~- 21 -~~

The most significant drivers of the change in net operating assets for the first quarter of fiscal 2010 were the ~~increases~~decreases in accounts receivable, inventories, and inventories. These increases were partially offset by increases in customer deposits and accounts payable. The increase in accounts receivables was the result of higher billings during the quarter resulting from the higher level of net sales and an increase in days sales outstanding of approximately 10 days. When determining days sales outstanding, costs and estimated earnings in excess of ~~profits, which is our key indicator, it~~billings and increases in customer deposits. These changes were offset by increase in prepaid expenses and decreases in accounts payable, billing in excess of costs and estimated earnings and income taxes payable. The decrease in accounts receivables and inventories was the result of the lower level of net sales, however days sales outstanding actually increased by 11two days. The lengthening was adversely impacted by one large customer that negotiated an extension to pay approximately $4 million after 2009 first fiscal quarter end. This money has been subsequently received. DaysDay’s inventory outstanding also increased ~~by nine days. The increase in accounts payable corresponds~~slightly as compared to the ~~increase in inventory.~~end of fiscal 2009. Other changes in net operating assets were not significant and generally related to the change in overall business during the quarter. Overall, changes in operating assets and liabilities can be impacted by the timing of cash flows on large orders, as described above, that can cause significant fluctuations in the short term. As a result of various initiatives underway, including changes in manufacturing, purchasing, collections and payment processes, we expect to continue improving our cash flow relative to sales and costs of ~~goods.~~goods from operating activities.

Cash used by investing activities of ~~$4.8~~$2.3 million for the first quarter of fiscal ~~2009~~2010 included ~~$7.5~~$2.6 million for purchases of property and equipment and $0.3 million of purchased receivables from an affiliate, which ~~was~~were offset by ~~$2.7~~$0.1 million of proceeds from the sale of property and equipment. During the first quarter of fiscal ~~2009,~~2010, we invested approximately ~~$2.7~~$0.4 million in manufacturing equipment, ~~$0.6~~$0.9 million in product demonstration equipment, ~~$2.8~~$0.8 million in information systems infrastructure, including software, ~~$0.6~~$0.1 million in facilities, ~~$0.6~~and $0.4 million in rental ~~equipment and $0.2 million in office equipment and various other items.~~equipment. These investments were made to support ~~our continued growth~~sales, in the case of demo and ~~to replace obsolete equipment.~~rental equipment, and other areas, primarily for maintenance needs. As of the end of the first quarter of fiscal ~~2009,~~2010, capital expenditures were ~~4.6%~~3.4% of net sales. The purchase of receivables from an affiliate related to our purchase of receivables from Outcast to facilitate cash flow for operations of their business.

- 24 -

Cash used by financing activities of ~~$3.4~~$1.1 million for the first quarter of fiscal ~~2009~~2010 consisted of the dividend paid to shareholders of ~~$3.6~~$3.9 million on June ~~24, 2008,~~23, 2009, which was partially offset by ~~option exercises~~$2.8 million of additional long-term debt as previously described. During the first quarter of fiscal 2010, we incurred long-term debt related to a purchase of a long-term software maintenance agreement. This was done as a result of incentives and ~~excess tax benefits from equity-based compensation.~~pricing considerations. We expect to use our cash to pay down this debt in the second quarter, given our current cash flow forecast.

Included in receivables as of August ~~2, 2008~~1, 2009 was approximately ~~$3.9~~$6.4 million of retainage on long-term contracts, all of which is expected to be collected in one year.

We have used and expect to continue to use cash reserves and, to a lesser extent, bank borrowings to meet our short-term working capital requirements. On large product orders, the time between order acceptance and project completion may extend up to and exceed 24 months depending on the amount of custom work and the customer’s delivery needs. We often receive down payments ~~and~~or progress payments on these product orders. To the extent that these payments are not sufficient to fund the costs and other expenses associated with these orders, we use working capital and bank borrowings to finance these cash requirements.

Our product development activities ~~include~~during the first quarter of fiscal 2010 included the enhancement of existing products and the development of new products from existing technologies. Product design and development expenses were $5.9 million for the first quarter of fiscal 2010 as compared to $6.5 million for the first quarter of fiscal ~~2009 as compared to $4.8 million for the first quarter of fiscal 2008.~~2009. We intend to ~~continue~~incur expenditures at a rate of approximately 5.0% to ~~incur expenditures~~5.5% of fiscal year 2010 net sales to develop new display products using various display technologies to offer higher resolution and more cost effective and energy efficient ~~displays at a rate of 4.0% of net sales.~~displays. We also intend to continue developing software applications for our display systems to enable these products to continue to meet the needs and expectations of the marketplace.

We have a credit agreement with a bank which provides for a $45.0 million line of credit and includes up to $15.0 million for standby letters of credit. The line of credit is due on November 15, 2009. The interest rate ranges from LIBOR plus 75 basis points to LIBOR plus 125 basis points depending on certain ratios. The effective interest rate was ~~3.2%~~1.0% at August ~~2, 2008.~~1, 2009. We are assessed a loan fee equal to 0.1% per annum of any non-used portion of the loan. As of August ~~2, 2008,~~1, 2009, there were no advances under the line of credit. The credit agreement is unsecured and requires us to comply with certain covenants, including the maintenance of tangible net worth of at least $75 million, a minimum liquidity ratio, a limit on dividends and distributions and a minimum adjusted fixed charge coverage ratio. We were in compliance with all covenants as of August 1, 2009.

Daktronics Canada, Inc. has a credit agreement with a bank which provides for a $0.3 million line of credit. The line of credit is due on February 1, ~~2009.~~2010. The interest rate on the line of credit is equal to 1.5% above the prime rate of interest and was ~~4.8%~~2.3% on August ~~2, 2008.~~1, 2009. As of August ~~2, 2008,~~1, 2009, no advances under the line of credit were outstanding. The line of credit is secured primarily by accounts receivable, inventory and other assets of the subsidiary.

Daktronics Shanghai, ~~Ltd,~~Ltd., has established a line of credit for ~~$7.2~~$1.5 million to facilitate the issuance of bank guarantees in connection with orders it receives. The fees on the line are equal to 3%0.5% of the outstanding bank guarantees, and the line of credit is secured by a letter of credit ~~issue~~issued by us. The line expires on ~~February 28,~~May 31, 2010. As of August 1, 2009, no advances under the line of credit or bank guarantees were outstanding.

During the first quarter of fiscal 2010, we entered into a long-term debt arrangement with a financial institution under a vendor financing arrangement as previously described in the amount of $2.9 million. The interest rate on the loan is 0% and allows for the loan to be paid off at any time at the present value of the future payments discounted at 4.0%. The loan is secured by the underlying software maintenance agreement that the proceeds of the debt funded. The loan requires 36 monthly payments of approximately $0.08 million.

On May ~~29, 2008,~~28 2009, our Board declared an annual dividend payment of ~~$0.09~~$0.095 per share on our common stock for the fiscal year ended ~~April 26, 2008.~~May 2, 2009. Although we intend to pay regular annual dividends for the foreseeable future, all subsequent dividends will be reviewed annually and declared by our Board of Directors at its discretion.

We are sometimes required to obtain performance bonds for display installations, and we have a bonding line available through a surety company that provides for an aggregate of $100 million in bonded work outstanding. At August ~~2, 2008,~~1, 2009, we had approximately ~~$32.3~~$37.2 million of bonded work outstanding against this line.

~~- 22 -~~

We believe that ~~based on~~if our growth extends beyond current ~~growth estimates over the next 12 months,~~expectations or if we ~~have sufficient capacity under our lines of credit. Beyond that time,~~make any strategic investments, we may need to increase ~~the amount of~~ our credit ~~facilities depending on various factors.~~facility or seek other means of financing our growth. We anticipate that we will be able to obtain any needed funds under commercially reasonable terms from our current ~~lender.~~lender or other sources. We believe that ~~cash~~our working capital available from ~~operations, our existing or increased credit facility and our current working capital~~all sources will be adequate to meet the cash requirements of our operations in the foreseeable future.

- 25 -

Item 3. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

FOREIGN CURRENCY EXCHANGE RATES

Through August ~~2, 2008,~~1, 2009, most of our net sales were denominated in United States dollars, and our exposure to foreign currency exchange rate changes on net sales has not been significant. Net sales originating outside the United States for the first quarter of fiscal ~~2009~~2010 were approximately ~~14%~~6.0% of total net sales, of which a portion was denominated in Canadian dollars, euros, Chinese renminbi or British pounds. If we believed that currency risk in any foreign location was significant, we would utilize foreign exchange hedging contracts to manage our exposure to the currency fluctuations. ~~In fiscal 2009,~~Over the long-term, net sales to international markets are expected to increase as a percentage of net sales and, consequently, a greater portion of this business could be denominated in foreign currencies. In addition, we fund operating cash to foreign subsidiaries in the form of loans denominated in ~~U.S~~United States dollars. As a result, operating results may become subject to fluctuations based upon changes in the exchange rates of certain currencies in relation to the United States dollar. To the extent that we engage in international sales denominated in United States dollars, an increase in the value of the United States dollar relative to foreign currencies could make our products less competitive in international markets. This effect is also impacted by the sources of raw materials from international sources. We will continue to monitor and minimize our exposure to currency fluctuations and, when appropriate, use financial hedging techniques, including foreign currency forward contracts and options, to minimize the effect of these fluctuations. However, exchange rate fluctuations as well as differing economic conditions, changes in political climates, differing tax structures and other rules and regulations could adversely affect our financial results in the future.

INTEREST RATE RISKS

Our exposure to market rate risk for changes in interest rates relates primarily to our debt and long-term accounts receivables. We maintain a blend of both fixed and floating rate debt instruments. As of August ~~2, 2008,~~1, 2009, our outstanding debt approximated ~~$0.5~~$2.8 million, substantially all of which was in variable rate obligations. Each 100 basis point increase or decrease in interest rates would have an insignificant annual effect on variable rate debt interest based on the balances of such debt as of August ~~2, 2008.~~1, 2009. For fixed-rate debt, interest rate changes affect its fair market value but do not affect earnings or cash flows.

In connection with the sale of certain display systems, we have entered into various types of financings with customers. The aggregate amounts due from customers include an imputed interest element. The majority of these financings carry fixed rates of interest. As of August ~~2, 2008,~~1, 2009, our outstanding long-term receivables were approximately ~~$25.2~~$23.4 million. Each 25 basis point increase in interest rates would have an associated annual opportunity cost to us of approximately $0.1 million.

The following table provides information about our financial instruments that are sensitive to changes in interest rates, including debt obligations, for the last three quarters ~~ended May 2, 2009~~of fiscal year 2010 and subsequent fiscal years.

		Fiscal Years (dollars in thousands)										There-			Fiscal Years (dollars in thousands)
		2009		2010		2011		2012		2013		after			2010		2011		2012		2013		2014		Thereafter
Assets:	Assets:													Assets:
Long-term receivables,
Long-term receivables, including														Long-term receivables, including
	including current portion													current maturities:
	Fixed-rate	$	6,893	$	4,424	$	3,317	$	3,201	$	2,582	$	4,797	Fixed-rate	$	7,099	$	3,404	$	3,127	$	2,784	$	1,545	$	5,363
	Average interest rate		6.8%		8.0%		7.9%		7.8%		8.0%		7.8%	Average interest rate		7.4%		8.1%		8.1%		8.0%		8.3%		8.0%
Liabilities:	Liabilities:													Liabilities:
Long- and short-term debt	Long- and short-term debt													Long- and short-term debt
	Fixed-rate	$	575	$	28	$	27	$	-	$	-	$	-	Fixed-rate	$	684	$	932	$	962	$	249	$	-	$	-
	Average interest rate		5.3%		0.0%		0.0%		0.0%		0.0%		0.0%	Average interest rate		5.8%		5.8%		6.0%		6.0%		0.0%		0.0%
Long-term marketing obligations,	Long-term marketing obligations,													Long-term marketing obligations,
	including current portion													including current portion
	Fixed-rate	$	374	$	248	$	198	$	158	$	135	$	20	Fixed-rate	$	274	$	321	$	214	$	128	$	124	$	7
	Average interest rate		7.1%		8.9%		8.8%		8.8%		8.9%		8.0%	Average interest rate		9.1%		8.8%		8.8%		8.7%		8.9%		8.4%

The carrying amounts reported on the balance sheet for long-term receivables and long- and short-term debt approximates their fair value.

Approximately ~~$2.9~~$36.2 million of our cash balances are denominated in United States dollars. Cash balances in foreign currencies are operating balances maintained in accounts of our foreign subsidiaries. A portion of the cash held in foreign accounts is used to collateralize outstanding bank guarantees issued by the foreign subsidiary.

- 2326 -

Item 4. CONTROLS AND PROCEDURES

We carried out an evaluation, under the supervision and with the participation of our management, including our Chief Executive Officer and Chief Financial Officer, of the effectiveness of the design and operation of our “disclosure controls and procedures,” as that term is defined in Rule 13a-15(e) and Rule 15d-15(e) under the Securities Exchange Act of 1934, as of August ~~2, 2008,~~1, 2009, which is the end of the period covered by this report. Based upon that evaluation, the Chief Executive Officer and Chief Financial Officer concluded that as of August ~~2, 2008,~~1, 2009, our disclosure controls and procedures were effective.

Based on the evaluation described in the foregoing paragraph, our Chief Executive Officer and Chief Financial Officer concluded that during the quarter ended August ~~2, 2008,~~1, 2009, there was no change in our internal control over financial reporting that has materially affected, or is reasonably likely to materially affect, our internal control over financial reporting.

PART II. OTHER INFORMATION

Item 1. LEGAL PROCEEDINGS

~~Not Applicable~~Our company and two of our executive officers are named as defendants in a consolidated class action filed in the U.S. District Court for the District of South Dakota in November 2008 on behalf of a class of investors who purchased our stock in the open market between November 15, 2006 and April 5, 2007. In an Amended Consolidated Complaint filed on April 13, 2009 (the “Complaint”), the plaintiffs allege that the defendants made false and misleading statements of material facts about our business and expected financial performance in the company’s press releases, its filings with the Securities and Exchange Commission, and conference calls, thereby inflating the price of the company’s common stock. The Complaint alleges claims under Sections 10(b) and 20(a) of the Securities Exchange Act of 1934, as amended (“Exchange Act”). The Complaint seeks compensatory damages on behalf of the alleged class in an unspecified amount, reasonable fees and costs of litigation, and such other and further relief as the Court may deem just and proper. On June 5, 2009, we filed a motion to dismiss the Complaint. In July 2009, the plaintiffs filed a memorandum of law in opposition to our motion to dismiss. Briefing on the motion is underway.

In the third quarter of fiscal 2008, our Board of Directors received letters from lawyers acting on behalf of three of our shareholders. The letters demanded that our company pursue claims against our officers, directors, and unspecified others for allegedly wrongful conduct based upon the same general events as are alleged in the Complaint. The Board referred the demands to a special committee of independent directors for investigation and action. The special committee concluded its investigation and determined that it would not be in the best interests of the company to take any action on the allegations contained in the demands at this time and that it will continue to monitor the matter and revisit the demands if more information becomes available.

Item 1A. RISK FACTORS

The discussion of our business and operations included in this Quarterly Report on Form 10-Q should be read together with the risk factors described in Item ~~1A.~~1A of our Annual Report on Form 10-K for the fiscal year ended ~~April 26, 2008.~~May 2, 2009. It describes various risks and uncertainties to which we are or may become subject. These risks and uncertainties, together with other factors described elsewhere in this report, have the potential to affect our business, financial condition, results of operations, cash flows, strategies or prospects in a material and adverse manner. New risks may emerge at any time, and we cannot predict those risks or estimate the extent to which they may affect financial performance.

Item 2.2.

~~UNREGISTERED SALES OF EQUITY SECURITIES AND USE OF PROCEEDS~~

~~Not Applicable~~

~~Item 3.~~

~~DEFAULTS UPON SENIOR SECURITIES~~ Unregistered sales of equity Securities and Use of Proceeds

Not Applicable

Item 3. DEFAULTS UPON SENIOR SECURITIES

Not Applicable

Item 4.

~~SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS~~ Submission of matters to a vote of security holders

(a)	Our annual meeting of shareholders was held on August 26, 2009 (the “Annual Meeting”).

~~Not Applicable~~

- 27 -

(b) At the Annual Meeting, Frank J. Kurtenbach, James A. Vellenga and Bryon J. Anderson were re-elected to our Board of Directors. The terms of the following Directors continued after the Annual Meeting: James B. Morgan, John L. Mulligan, Duane E. Sander, Ph.D., Dr. Aelred J. Kurtenbach, Robert G. Dutcher, and Nancy D. Frame.

(c)	At the Annual Meeting, the following proposals were adopted by the votes indicated:

Election of the following three nominees as Directors of the company, until their successors are duly elected and qualified:

	Number of Shares Voted
	For	Withheld
Frank J. Kurtenbach	24,222,372	9,471,558
James A. Vellenga	25,057,551	8,636,378
Bryon J. Anderson	24,906,355	8,787,574

Ratification of the appointment of Ernst & Young LLP,as our independent registered public accounting firm for fiscal year 2010:

Number of Shares Voted
For	Against	Abstain
33,346,173	277,714	70,041

Item 5.

Other Information

~~Not Applicable~~DIRECTOR COMPENSATION

On August 26, 2009, our Board of Directors adopted resolutions amending the compensation program for non-employee directors, such that each non-employee director will receive each year during his or her term of service, upon the director’s appointment, election or re-election to the Board of Directors, beginning upon his or her first appointment, election or re-election occurring on or after August 26, 2009, a grant of non-qualified stock options under the 2007 Stock Incentive Plan to purchase shares of the company’s common stock which is valued at $45,000 based on the requirements for determining compensation expense under SFAS 123(R) consistent with the company’s practices for computing such compensation. These option grants will have an exercise price equal to the fair market value of the company’s common stock on the date of the grant and will vest one year from the date of grant if the non-employee director is then a director of the company. These new option grants will replace and supersede the prior automatic grants of options to non-employee directors of the company. Previously, each non-employee director would have received a grant of options valued at $135,000 upon the director’s appointment, election or re-election to the Board of Directors with one-third of the option vesting each year.

Consistent with the foregoing, on August 27, 2009, James A. Vellenga and Bryon J. Anderson were each granted a non-qualified option to purchase 12,821 shares at an exercise price of $8.25 per share.

Item 6.6.

Exhibits

The following exhibits are filed with this Quarterly Report on Form 10-Q:

10.1	Written action of the Board of Directors adopted effective August 26, 2009 amending the compensation program for the company’s non-employee directors as described in Item 5. Other Information of Part II above.

31.1	Certification of the Chief Executive Officer required by Rule 13a-14(a) or Rule 15d-14(a) under the Securities Exchange Act of 1934, as adopted pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.

31.2	Certification of the Chief Financial Officer required by Rule 13a-14(a) or Rule 15d-14(a) under the Securities Exchange Act of 1934, as adopted pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.

32.1	Certification of the Chief Executive Officer pursuant to Section 906 of the Sarbanes-Oxley Act of 2002

~~(18~~ (18 U.S.C. Section 1350).

32.2	Certification of the Chief Financial Officer pursuant to Section 906 of the Sarbanes-Oxley Act of 2002

(18 U.S.C. Section 1350).

- 2428 -

SIGNATURE

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.

/s/ William R. Retterath

Daktronics, Inc.

William R. Retterath,

Chief Financial Officer

(Principal Financial Officer

and Principal Accounting

Officer)

Date: August ~~27, 2008~~28, 2009

- 2529 -

				Three Months Ended
				August 2, 2008	July 28, 2007
Operating Income (Loss)
	Commercial		$	4,318	$ 6,524
	Live Events			8,854	4,045
	Schools & Theatres			(955)	1,603
	Transportation			(358)	243
	International			2,896	(1,138)
		Segment Operating Income	$	14,755	$ 11,277