UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

FORM 10-Q

[X] QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
EXCHANGE ACT OF 1934
For the Quarterly Period Ended OctoberJuly 31, 20092010

OR

[  ] TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
EXCHANGE ACT OF 1934
For the Transition Period From  _to _ .

Commission File Number: 0-23246

DAKTRONICS, INC.
(Exact name of Registrant as specified in its charter)

South Dakota
(State or other jurisdiction of incorporation or organization)
 
46-0306862
(I.R.S. Employer Identification Number)


201 Daktronics Drive  
Brookings, SD    57006
(Address of principal executive offices) (Zip Code)
(605) 692-0200
(Registrant’s telephone number, including area code)

Indicate by check mark whether the registrant: (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.
Yes S  No o

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files).  
Yes o  No o
 
Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer or a smaller reporting company.  See the definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act.
Large accelerated filer o                                                                           Accelerated filer  S
Non-accelerated filer o                                                                           Smaller reporting company o
(Do not check if a smaller reporting company)

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).
Yes o No S  

The number of shares of the registrant’s common stock outstanding as of November 23, 2009August 30, 2010 was 41,033,713.
41,264,211.



DAKTRONICS, INC. AND SUBSIDIARIES
FORM 10-Q
For the Quarter Ended OctoberJuly 31, 20092010

TABLE OF CONTENTSTable of Contents

 Page
  
  
 
 
 
  
  
  
  
 
     
 
 
  
 
  
     
EXHIBIT INDEX:
Exhibit Index: 
 
 
 
 
 
 
 
 



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PPARTART I. FINANCIAL INFORMATION

IItemtem 1. FINANCIAL STATEMENTS

DDAKTRONICSAKTRONICS,, INC. AND SUBSIDIARIES
CONSOLIDATED BALANCE SHEETS
(in thousands, except share data)


  October 31,  May 2, 
  2009  2009 
  (unaudited)  (note 1) 
       
ASSETS      
       
CURRENT ASSETS:      
Cash and cash equivalents $56,363  $36,501 
Restricted cash  1,392   1,083 
Accounts receivable, less allowance for doubtful accounts  48,517   61,412 
Inventories  41,946   51,400 
Costs and estimated earnings in excess of billings  25,525   27,541 
Current maturities of long-term receivables, less allowance for        
doubtful accounts  6,673   7,962 
Prepaid expenses and other  5,681   5,587 
Deferred income taxes  15,283   15,017 
Income tax receivable  324   - 
Property and equipment available for sale  250   470 
Total current assets  201,954   206,973 
         
Advertising rights, net  1,688   2,392 
Long-term receivables, less current maturities  14,009   15,879 
Investments in affiliates  430   2,541 
Goodwill  4,658   4,549 
Intangible and other assets  4,212   2,804 
Deferred income taxes  391   311 
   25,388   28,476 
         
PROPERTY AND EQUIPMENT:        
Land  1,204   1,204 
Buildings  50,918   50,810 
Machinery and equipment  52,324   50,013 
Office furniture and equipment  53,266   52,369 
Equipment held for rental  2,695   2,423 
Demonstration equipment  8,780   8,021 
Transportation equipment  4,662   5,115 
   173,849   169,955 
Less accumulated depreciation  90,403   80,528 
   83,446   89,427 
TOTAL ASSETS $310,788  $324,876 



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  July 31,  May 1, 
  2010  2010 
  (unaudited)  (note 1) 
       
ASSETS      
       
CURRENT ASSETS:      
Cash and cash equivalents $70,235  $63,603 
Restricted cash  1,592   1,264 
Accounts receivable, less allowance for doubtful accounts  49,917   45,018 
Inventories  43,957   35,673 
Costs and estimated earnings in excess of billings  25,479   25,233 
Current maturities of long-term receivables  7,787   6,232 
Prepaid expenses and other  5,033   5,838 
Deferred income taxes  12,580   12,578 
Income tax receivables  588   7,444 
Property and equipment available for sale  182   182 
Total current assets  217,350   203,065 
         
Advertising rights, net  1,139   1,348 
Long-term receivables, less current maturities  14,440   13,458 
Goodwill  3,295   3,323 
Intangible and other assets  3,400   3,710 
Deferred income taxes  62   62 
   22,336   21,901 
         
PROPERTY AND EQUIPMENT:        
Land  1,471   1,471 
Buildings  55,210   55,353 
Machinery and equipment  54,789   54,058 
Office furniture and equipment  53,403   53,831 
Equipment held for rental  1,369   1,630 
Demonstration equipment  8,639   8,969 
Transportation equipment  3,748   4,256 
   178,629   179,568 
Less accumulated depreciation  101,506   98,683 
   77,123   80,885 
TOTAL ASSETS $316,809  $305,851 
         
         
See notes to consolidated financial statements.        
 
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DAKTRONICS, INC. AND SUBSIDIARIES
CONSOLIDATED BALANCE SHEETS
(continued)
(in thousands, except share data)


 October 31,  May 2,  July 31,  May 1, 
 2009  2009  2010  2010 
 (unaudited)  (note 1)  (unaudited)  (note 1) 
            
LIABILITIES AND SHAREHOLDERS' EQUITY            
            
CURRENT LIABILITIES:            
Accounts payable $21,541  $30,273  $30,468  $23,149 
Accrued expenses and warranty obligations  32,023   35,548   30,551   33,443 
Current maturities of long-term debt and marketing obligations  479   367   249   322 
Billings in excess of costs and estimated earnings  8,537   13,769   15,136   13,105 
Customer deposits  10,427   10,007   14,198   9,348 
Deferred revenue (billed or collected)  7,061   6,669   7,023   7,766 
Income taxes payable  422   2,935   640   361 
Total current liabilities  80,490   99,568   98,265   87,494 
                
Long-term debt, less current maturities  13   23 
Long-term marketing obligations, less current maturities  538   759   705   600 
Long-term warranty obligations and other payables  4,324   4,805   4,015   4,229 
Deferred income taxes  4,996   4,948   2,167   2,167 
Long-term deferred revenue (billed or collected)  3,348   2,862   4,428   4,308 
Total long-term liabilities  13,219   13,397   11,315   11,304 
TOTAL LIABILITIES  93,709   112,965   109,580   98,798 
                
                
SHAREHOLDERS' EQUITY:                
Common stock, no par value, authorized                
120,000,000 shares; 40,871,382 and 40,657,552 shares        
issued at October 31, 2009 and May 2, 2009, respectively  28,943   27,872 
120,000,000 shares; 41,253,717 and 41,063,219 shares        
issued at July 31, 2010 and May 1, 2010, respectively  30,961   29,936 
Additional paid-in capital  15,610   13,898   18,568   17,731 
Retained earnings  173,113   170,705   158,163   159,842 
Treasury stock, at cost, 19,680 shares  (9)  (9)  (9)  (9)
Accumulated other comprehensive loss  (578)  (555)  (454)  (447)
TOTAL SHAREHOLDERS' EQUITY  217,079   211,911   207,229   207,053 
TOTAL LIABILITIES AND SHAREHOLDERS' EQUITY $310,788  $324,876  $316,809  $305,851 
        
        
See notes to consolidated financial statements.        


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DDAKTRONICSAKTRONICS,, INC. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF INCOMEOPERATIONS
(in thousands, except per share data)
(unaudited)


  Three Months Ended  Six Months Ended 
  October 31,  November 1,  October 31,  November 1, 
  2009  2008  2009  2008 
             
Net sales $115,362  $169,697   $228,815   $330,926 
Cost of goods sold  81,800   121,486   165,183   237,367 
Gross profit  33,562   48,211   63,632   93,559 
                 
Operating expenses:                
Selling  12,888   15,526   27,255   31,890 
General and administrative  5,959   7,554   12,493   15,236 
Product design and development  5,534   5,286   11,404   11,833 
   24,381   28,366   51,152   58,959 
Operating income  9,181   19,845   12,480   34,600 
                 
Nonoperating income (expense):                
Interest income  379   511   753   1,047 
Interest expense  (63)  (57)  (110)  (164)
Other income (expense), net  (711)  (1,334)  (1,313)  (1,679)
                 
Income before income taxes  8,786   18,965   11,810   33,804 
Income tax expense  3,937   6,768   5,529   11,881 
Net income $4,849  $12,197   $6,281   $21,923 
                 
Weighted average shares outstanding:                
Basic  40,831   40,478   40,795   40,440 
Diluted  41,002   41,221   41,106   41,286 
                 
Earnings per share:                
Basic $0.12  $0.30   $0.15   $0.54 
Diluted $0.12  $0.30   $0.15   $0.53 
                 
Cash dividend paid per share $-  $-   $0.095   $0.090 
                 
                 
See notes to consolidated financial statements.                

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  Three Months Ended 
  July 31,  August 1, 
  2010  2009 
       
Net sales $100,503  $113,453 
Cost of goods sold  73,915   83,383 
Gross profit  26,588   30,070 
         
Operating expenses:        
Selling  12,338   14,368 
General and administrative  5,588   6,534 
Product design and development  4,553   5,870 
   22,479   26,772 
Operating income  4,109   3,298 
         
Nonoperating income (expense):        
Interest income  455   375 
Interest expense  (36)  (47)
Other income (expense), net  95   (602)
         
Income before income taxes  4,623   3,024 
Income tax expense  2,181   1,592 
Net income $2,442  $1,432 
         
Weighted average shares outstanding:        
Basic  41,629   40,759 
Diluted  41,861   41,073 
         
Earnings per share:        
Basic $0.06  $0.04 
Diluted $0.06  $0.03 
         
Cash dividend paid per share $0.10  $0.095 
         
         
See notes to consolidated financial statements.        


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DDAKTRONICSAKTRONICS,, INC. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF CASH FLOWS
(in thousands)
(unaudited)


 Six Months Ended  Three Months Ended 
 October 31,  November 1,  July 31,  August 1, 
 2009  2008  2010  2009 
            
CASH FLOWS FROM OPERATING ACTIVITIES:            
Net Income $6,281  $21,923 
Net income $2,442  $1,432 
Adjustments to reconcile net income to net cash provided                
by operating activities:                
Depreciation  11,123   11,872   4,995   5,637 
Amortization  157   157   79   79 
Gain on sale of property and equipment  (26)  (977)  (72)  (25)
Stock-based compensation  1,712   1,594   827   880 
Equity in losses of affiliates  1,347   1,266   -   714 
Loss on sale of equity investee  -   231 
Provision for doubtful accounts  (269)  69   (10)  (308)
Loss on sale of equity investee  231   - 
Deferred income taxes, net  (299)  (191)  -   (66)
Change in operating assets and liabilities  9,400   (20,021)  5,346   (2,241)
Net cash provided by operating activities  29,657   15,692   13,607   6,333 
                
CASH FLOWS FROM INVESTING ACTIVITIES:                
Purchase of property and equipment  (6,247)  (16,569)  (1,670)  (2,559)
Loans to equity investees  -   (500)
Purchases of receivables from equity investee, net  (306)  - 
Loans to related parties of equity investees, net  (1,792)  - 
Purchase of receivables from equity investee, net  -   (306)
Proceeds from insurance recoveries of property and equipment  114   - 
Proceeds from sale of equity method investments  -   535 
Proceeds from sale of property and equipment  104   2,947   145   61 
Proceeds from sale of equity method investments  535   - 
Net cash used in investing activities  (5,914)  (14,122)  (3,203)  (2,269)
                
CASH FLOWS FROM FINANCING ACTIVITIES:                
Net payments on notes payable  (13)  (546)
Proceeds from exercise of stock options  207   578   310   34 
Excess tax benefits from stock-based compensation  -   159   10   - 
Dividend paid  (3,874)  (3,635)
Principal advances on long-term debt  -   2,775 
Dividends paid  (4,121)  (3,873)
Net cash used in financing activities  (3,680)  (3,444)  (3,801)  (1,064)
                
EFFECT OF EXCHANGE RATE CHANGES ON CASH  (201)  237   29   (202)
INCREASE IN CASH AND CASH EQUIVALENTS  19,862   (1,637)  6,632   2,798 
                
CASH AND CASH EQUIVALENTS:                
Beginning  36,501   9,325   63,603   36,501 
Ending $56,363  $7,688  $70,235  $39,299 
                
Supplemental disclosures of cash flow information:                
Cash payments for:        
Cash payments (receipts) for:        
Interest: $202  $219  $23  $13 
Income taxes, net of refunds  8,375   8,346   (5,123)  2,661 
                
Supplemental schedule of non-cash investing and financing activities:                
Demonstration equipment transferred to inventory  929   869   315   118 
Purchase of property and equipment included in accounts payable  -   261   253   - 
Conversion of accounts receivable to equity interest in affiliate  -   1,947 
                
See notes to consolidated financial statements.                


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DDAKTRONICSAKTRONICS,, INC. AND SUBSIDIARIES
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
(in thousands, except per share data)
(unaudited)

Note 1. Basis of Presentation and Summary of Critical Accounting Polices

In the opinion of management, the accompanying unaudited consolidated financial statements contain all adjustments (consisting of normal recurring adjustments) necessary to fairly present our financial position, results of operations and cash flows for the periods presented.  The preparation of financial statements in conformity with accounting principles generally accepted in the United States of America requires management to make estimates and assumptions that affect the reported amounts therein.  Due to the inherent uncertainty involved in making estimates, actual results in future periods may differ from those estimates.

Certain information and footnote disclosures normally included in financial statements prepared in accordance with accounting principles generally accepted in the United States of America have been condensed or omitted.  The balance sheet at May 2, 20091, 2010 has been derived from the audited financial statements at that date, but it does not include all of the information and footnotes required by generally accepted accounting principles for complete financial statements. These financial statements should be read in conjunction with our financial statements and notes thereto for the year ended May 2, 2009,1, 2010, which are contained in our Annual Report on Form 10-K previously filed with the Securities and Exchange Commission.  The results of operations for the interim periods presented are not necessarily indicative of results that may be expected for any other interim period or for the full fiscal year.

The consolidated financial statements include our accounts and those of our wholly-owned subsidiaries, Daktronics France SARL; Daktronics Shanghai, Ltd.; Daktronics GmbH; Star Circuits, Inc.; Daktronics Media Holdings, Inc.; MSC Technologies, Inc.; Daktronics UK, Ltd.; Daktronics Hong Kong, Ltd.; Daktronics Canada, Inc.; Daktronics Hoist, Inc.; Daktronics Beijing, Ltd; Daktronics Australia Pty Ltd; Daktronics FZE; and Daktronics FZE.Installation, Inc.  Intercompany balances and transactions have been eliminated in consolidation.

Investments in affiliates over which we have significant influence are accounted for by the equity method. Investments in affiliates over which we do not have the ability to exert significant influence over the affiliate’s operating and financing activities are accounted for under the cost method of accounting.  We have evaluated our relationships with affiliates and have determined that these entities are either not variable interest entities or, in the case of variable interest entities, we are not the primary beneficiary and therefore they are not required to be consolidated in our Consolidated Financial Statements. Accordingly,consolidated financial statements. The equity method requires us to report our share of losses up to our equity investment amount, including any financial support made or committed to.  At such time the equity investment is reduced to zero, we recognize losses to the extent of and as an adjustment to the other investments in the affiliate in order of seniority or priority in liquidation.  Our proportional share of the respective affiliate’s earnings or losses is included in other income (expense) in our consolidated statementstatements of income.operations.

We have a variable interest in OutCastOutcast Media International, Inc. (“OutCast”Outcast”). Outcast operates the largest pumptop display network in the United States.  The results of the variable interest analysis we completed indicated that we are not the primary beneficiary of this variable interest entity and, as a result, we are not required to consolidate it. Our analysis included reviewing the amount of financial support, equity risk, and board influence.  Our interest in OutCastOutcast consists of a 37% equity interest and convertible debt owed by OutCast inof approximately $500.   During fiscal 2010, we had written down our equity investment to zero and began writing down the amountconvertible note based on our ownership level of $1.6 million,the convertible debt compared to all outstanding convertible debt of Outcast.  At May 1, 2010, both the equity interest and a guaranteeconvertible debt had been written down to zero.  During the first quarter of debt infiscal 2011, as described in Note 10. OutCast operates the largest pumptop display network13, we exchanged our remaining debt in the United States. Our maximum exposure to lossOutcast for a note from a third party related to OutCastOutcast.

The aggregate amount of investments accounted for under the cost method was $100 at July 31, 2010.  The fair value of these investments has not been estimated, as there have not been any identified events or changes in circumstances that may have a significant adverse effect on their fair value and it is approximately $3.4 million.not practical to estimate their fair value.

Use of estimates:  The preparation of financial statements in conformity with accounting principles generally accepted in the United States requires us to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the reporting period.  Actual results could differ significantly from those estimates.  Material estimates that are particularly susceptible to significant change in the near-term relate to the determination of the estimated total costs on long-term constructionconstruction-type contracts, (“construction-type contracts”), estimated costs to be incurred for product warranties, excess andan d obsolete inventory, the reserve for doubtful accounts, stock-based compensation, goodwill impairment and income taxes. Changes in estimates are reflected in the periods in which they become known.

Reclassifications:  Certain reclassifications have been made to the fiscal year 2009 consolidated financial statements to conform to the presentation used in the fiscal 2010 consolidated financial statements.  These reclassifications had no affect on shareholders’ equity or net income as previously reported.  We reclassified certain maintenance agreements from deferred revenue (billed or collected) to long-term deferred revenue (billed or collected).

Restricted Cash: Restricted cash consists of deposits to secure bank guarantees issued by our Chinese subsidiary.

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Software Costs:  We capitalize certain costs incurred in connection with developing or obtaining internal-use software.  Capitalized software costs are included in Propertyproperty and Equipmentequipment on our consolidated balance sheets.  Software costs that do not meet capitalization criteria are expensed immediately.

Insurance:  We are self-insured for certain losses related to health and liability claims and workers’ compensation claims, although we obtain third-party insurance to limit our exposure to these claims.  We estimate our self-insured liabilities using a number of factors, including historical claims experience.  Our self-insurance liability was $3,046$2,844 and $2,506$2,726 at OctoberJuly 31, 20092010 and May 2, 2009,1, 2010, respectively, and is included in accrued expenses and warranty obligations in our consolidated balance sheets.

-6-


Foreign currency translation: Our foreign subsidiaries use the local currency of their respective countries as their functional currency.  The assets and liabilities of foreign operations are generally translated at the exchange rates in effect at the balance sheet date.  The operating results of foreign operations are translated at weighted average exchange rates. The related translation gains or losses are reported as a separate component of shareholders’ equity.

Product design and development:  All expenses related to product design and development are charged to operations as incurred. Our product development activities include the enhancement of existing products and the development of new products.

Shipping and handling costs: Shipping and handling costs that are collected from our customers in connection with our sales are recorded as revenue.  We record shipping and handling costs as a component of cost of sales at the time the product is shipped.

Receivables: Accounts receivable are reported net of an allowance for doubtful accounts of $1,895$2,575 and $2,164$2,585 at OctoberJuly 31, 20092010 and May 2, 2009,1, 2010, respectively.

We make estimates regarding the collectability of our accounts receivable, long-term receivables, costs and estimated earnings in excess of billings and other receivables. In evaluating the adequacy of our allowance for doubtful accounts, we analyze specific balances, customer creditworthiness, changes in customer payment cycles, and current economic trends. If the financial condition of any customer was to deteriorate, resulting in an impairment of its ability to make payments, additional allowances may be required. We charge off receivables at such time as it is determined that collection will not occur.

In connection with certain sales transactions, we have entered into sales contracts with installment payments exceeding six months and sales type leases. The present value of these contracts and leases is recorded as a receivable upon the installation and acceptance of the equipment, and profit is recognized to the extent that the present value is in excess of cost. We generally retain a security interest in the equipment or in the cash flow generated by the equipment until the contract is paid.

Long-Lived Assets: Long-lived assets other than goodwill and indefinite-lived intangible assets, which are separately tested for impairment, are evaluated for impairment whenever events or changes in circumstances indicate that the carrying value may not be recoverable.

When evaluating long-lived assets for potential impairment, we first compare the carrying value of the asset to the asset's estimated future cash flows (undiscounted and without interest charges). If the estimated future cash flows are less than the carrying value of the asset, we calculate an impairment loss. The impairment loss calculation compares the carrying value of the asset to the asset's estimated fair value. We recognize an impairment loss if the amount of the asset's carrying value exceeds the asset's estimated fair value. If we recognize an impairment loss, the adjusted carrying amount of the asset becomes its new cost basis. For a depreciable long-lived asset, the new cost basis will be depreciated (amortized) over the remaining useful life of that asset.

Our impairment loss calculations contain uncertainties because they require management to make assumptions and to apply judgment to estimate future cash flows and asset fair values, including forecasting useful lives of the assets and selecting the discount rate that reflects the risk inherent in future cash flows.  We have not made any material changes in the accounting methodology we use to assess impairment loss during the past three fiscal years.

During the third quarter of fiscal 2010, as a result of changes in our business such as the decline in orders, operating losses and the impairment of goodwill, among other things, which were an indicator of impairment for our business units, we tested our long-lived assets for recoverability in accordance with Accounting Standards Codification (“ASC”) 360, Property, Plant, and Equipment, by comparing the undiscounted cash flows expected from the use and eventual disposition of the assets to the carrying amount of the assets.  We grouped the assets at the lowest level for which there are identifiable cash flows that are independent of the cash flows of other assets and liabilities.  Based on this analysis, the undiscounted cash flows significan tly exceeded the carrying amount of the long-lived assets, and therefore it was determined that there was no impairment.  If actual results in the future are not consistent with our estimates and assumptions used in estimating future cash flows and asset fair values, we may be exposed to future losses that could be material.  We do not believe there is a reasonable likelihood that there will be a material change in the estimates or assumptions we use to calculate long-lived asset impairment losses.

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Note 2. Recently Issued Accounting Pronouncements

In JuneOctober 2009, the Financial Accounting Standards Board (“FASB”) issued Statement of Accounting Standards No. 168, The FASB Accounting Standards Codification and the Hierarchy of Generally Accepted Accounting Principles (codified as “ASC 105”).  ASC 105 establishes the Accounting Standards Codification (“ASC”) as the source of authoritative accounting literature recognized by the FASB to be applied by nongovernmental entities in addition to rules and interpretive releases of the Securities and Exchange Commission (“SEC”), which are sources of authoritative generally accepted accounting principles (“GAAP”) for SEC registrants. All other non-grandfathered, non-SEC accounting literature not included in the Codification will become non-authoritative.  ASC 105 identifies the sources of accounting principles and the framework for selecting the principles used in the preparation of the financial statements.  Following this statement, the FASB will issue new standards in the form of Accounting Standards UpdatesUpdate (“ASU”).  This standard became effective for financial statements for interim and annual reporting periods ending after September 15, 2009.  We began to use the new guidelines and numbering system prescribed by the Codification when referring to GAAP in the second quarter of fiscal 2010. As the Codification was not intended to change or alter existing GAAP, it did not have any impact on our consolidated financial statements.

In September 2006, the FASB issued 2009-13 which amends ASC 820, Fair Value Measurements and Disclosures.  ASC 820 establishes a framework for measuring fair value, clarifies the definition of fair value, and requires additional disclosures about fair value measurements that are already required or permitted by other accounting standards (except for measurements of share-based payments) and is expected to increase the consistency of those measurements. ASC 820, as issued, is effective for fiscal years beginning after November 15, 2007.  In February 2008, the effective date of ASC 820 was deferred for one year for certain nonfinancial assets and nonfinancial liabilities.  Accordingly, we adopted certain parts of ASC 820 at the beginning of fiscal year 2009, and the remaining parts of ASC 820 were adopted by us at the beginning of fiscal year 2010.  The implementation of ASC 820 did not have a material impact on our consolidated financial statements at either date.

In December 2007, the FASB issued ASC 805 Business Combinations. ASC 805 provides revised guidance for recognizing and measuring identifiable assets and goodwill acquired, liabilities assumed, and any noncontrolling interest in the acquiree. Some of the revised guidance of ASC 805 includes initial capitalization of acquired in-process research and development, expensing transaction and acquired restructuring costs and recording contingent consideration payments at fair value, with subsequent adjustments recorded to net earnings. It also provides disclosure requirements to enable users of the financial statements to evaluate the nature and financial effects of the business combination.  We adopted ASC 805 on May 3, 2009, and any acquisitions we make in fiscal 2010 and future periods will be subject to this new accounting guidance.
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In December 2007, the FASB issued ASC 810, Noncontrolling Interests in Consolidated Financial Statements. ASC 810 establishes new standards that will govern the accounting for and reporting of noncontrolling interests in partially owned subsidiaries. ASC 810 is effective for fiscal years beginning on or after December 15, 2008 and requires retroactive adoption of the presentation and disclosure requirements for existing minority interests. All other requirements shall be applied prospectively.  We adopted ASC 810 on May 3, 2009.  As of that date, we did not have any partially owned consolidated subsidiaries and, therefore, the adoption of this accounting standard had no effect on our consolidated financial statements.

In March 2008, the FASB issued ASC 815, Derivatives and Hedging, which changes the disclosure requirements for derivative instruments and hedging activities. ASC 815 requires companies to provide enhanced qualitative disclosures about objectives and strategies for using derivatives, quantitative disclosures about fair values and amounts of gains and losses on derivative instruments, and disclosures about contingent features related to credit risk in derivative agreements.  We adopted ASC 815 on May 3, 2009.  The adoption of ASC 815 had no effect on our consolidated financial statements.

In April 2008, the FASB issued ASC 350, Intangibles – Goodwill and Other.  ASC 350 amends the factors that should be considered in developing renewal or extension assumptions used to determine the useful life of a recognized intangible asset. ASC 350 is effective for fiscal years beginning after December 15, 2008. We adopted ASC 350 on May 3, 2009.  The adoption of ASC 350 had no effect on our consolidated financial statements.

In June 2008, the FASB issued ASC Subtopic 260-10-45, Earnings Per Share – Other Presentation Matters. ASC 260-10-45 provides that unvested share-based payment awards that contain nonforfeitable rights to dividends or dividend equivalents (whether paid or unpaid) are participating securities and shall be included in the computation of earnings per share (“EPS”) pursuant to the two-class method.  ASC Subtopic 260-10-45 is effective for fiscal years beginning after December 15, 2008. Upon adoption, all prior-period EPS data is required to be adjusted retrospectively (including interim financial statements, summaries of earnings, and selected financial data) to conform to the provisions of ASC Subtopic 260-10-45.  We adopted ASC Subtopic 260-10-45 on May 3, 2009.  Because we do not have any share-based payments that would be considered to be participating securities under these provisions, the implementation will not have any impact on our computation of EPS unless we issue such securities in the future.
In November 2008, the FASB ratified ASC Subtopic 323-10-65-1, Equity Method Investment Accounting Considerations. ASC Subtopic 323-10-65-1 applies to all investments accounted for under the equity method and clarifies the accounting for certain transactions and impairment considerations involving equity method investments. We adopted ASC 323-10-65-1 on May 3, 2009.  The adoption of ASC Subtopic 323-10-65-1 did not have a material impact on our consolidated financial statements.
In November 2008, the FASB ratified ASC Subtopic 350-30-35-5A, Accounting for Defensive Intangible Assets. ASC Subtopic 350-30-35-5A applies to defensive intangible assets, which are acquired intangible assets that an entity does not intend to actively use but does intend to prevent others from obtaining access to the asset. ASC 350-30-35-5A requires an entity to account for defensive intangible assets as a separate unit of accounting.  Defensive intangible assets should not be included as part of the cost of an entity’s existing intangible assets because the defensive intangible assets are separately identifiable.  Defensive intangible assets must be recognized at fair value in accordance with ASC 805 Business Combinations and ASC 820 Fair Value Measurement and Disclosure. ASC 350-30-35-5A is effective for intangible assets acquired for fiscal years beginning after December 15, 2008.  We adopted ASC 350-30-35-5A on May 3, 2009, and any intangible asset acquired after that date will be subject to this new accounting guidance.

In April 2009, the FASB issued three ASC Topics intended to provide additional application guidance and enhanced disclosures regarding fair value measurements and impairments of securities.  ASC Subtopic 820-10-65-4, Determining Fair Value When the Volume and Level of Activity for the Asset or Liability Have Significantly Decreased and Identifying Transactions That Are Not Orderly, provides additional guidelines for estimating fair value in accordance with ASC Subtopic 820-10-50, Fair Value Measurements. ASC 320, Debt and Equity Securities, provides additional guidance related to the disclosure of impairment losses on securities and the accounting for impairment losses on debt securities. ASC 320 does not amend existing guidance related to other-than-temporary impairments of equity securities. ASC Topic 825 and 270, Interim Disclosures about Fair Value of Financial Instruments, increases the frequency of fair value disclosures. These ASC topics and subtopics are effective for fiscal years and interim periods ending after June 15, 2009.  We adopted these ASC topics and subtopics on May 3, 2009.   The adoption of these ASC topics and subtopics did not have a material impact on our consolidated financial statements.

In May 2009, the FASB issued ASC 855, Subsequent Events. ASC 855 is intended to establish general standards of accounting for and disclosures of events that occur after the balance sheet date but before financial statements are issued or are available to be issued. Specifically, ASC 855 sets forth the period after the balance sheet date during which management of a reporting entity should evaluate events or transactions that may occur for potential recognition or disclosure in the financial statements, the circumstances under which an entity should recognize events or transactions occurring after the balance sheet date in its financial statements, and the disclosures that an entity should make about events or transactions that occurred after the balance sheet date.  ASC 855 is effective for fiscal years and interim periods ending after June 15, 2009. We adopted ASC 855 on May 3, 2009.  The adoption of ASC 855 did not have a material impact on our consolidated financial statements.
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In October 2009, the FASB issued ASC Subtopic 605-25, Revenue Recognition-Multiple-Element Arrangements.  ASC Subtopic 605-25ASU 2009-13 provides principles for allocation of consideration among its multiple-elements,multiple elements, allowing more flexibility in identifying and accounting for separate deliverables under an arrangement.  ASC Subtopic 6005-25ASU 2009-13 introduces an estimated selling price method for allocating revenue to the elements of a bundled arrangement if vendor-specific objective evidence or third-party evidence of selling price is not available, and it significantly expands related disclosure requirements.  This standard is effective on a prospective basis for revenuerev enue arrangements entered into or materially modified in fiscal years beginning on or after June 15, 2010. Early adoption is permitted and may be prospective or retrospective.  We have chosen to not early adopt the provisions of this standard.  We are currently assessing the impact of ASC Subtopic 605-25ASU 2009-13 on our consolidated financial statements.

In August 2009,January 2010, the FASB issued ASU 2009-05,2010-06, Improving Disclosures about Fair Value Measurements, which amends ASC 820, Fair Value Measurements and Disclosures.  ASU 2009-05 provides amendments2010-06 adds new requirements for disclosures about (1) the different classes of assets and liabilities measured at fair value, (2) the valuation techniques and inputs used, (3) the activity in level 3 fair value measurements, and (4) the transfers between levels 1, 2, and 3 fair value measurements. ASU 2010-06 was effective as of liabilities.  It provides clarification that in circumstances in which a quoted price in an active marketJanuary 30, 2010 for our reporting, except for the identical liability is not available,requirement to provide the Level 3 activity of purchases, sales, issuances, and settlements on a reporting entity is required to measure fair value using one or more techniques.  ASU 2009-05 also clarifies that when estimating fair valuegross basis, which will be effective for fiscal years beginning after December 15, 2010 and for interim periods within those fiscal years, which we adopted on May 2, 2010. In the period of a liability, a reporting entity isinitial adoption, entities are not required to include a separate input or adjustmentprovide the amended disclosures for any previous periods presented for comparative purposes. However, those disclosures are required for periods ending after initial adoption. We adopted the additional disclosures required for all levels of fair value measurements (see Note 12).

In July 2010, the FASB issued ASU 2010-20, Disclosures about the Credit Quality of Financing Receivables and the Allowance for Credit Losses.  ASU 2010-20 is intended to other inputs relatingprovide additional information to the existence of a restriction that prevents the transferassist financial statement users in assessing an entity’s credit risk exposures and evaluation of the liability.adequacy of its allowance for credit losses.  The disclosures are required for periods ending on or after December 15, 2010.  The amendments in ASU 2009-05 is effective2010-20 encourage, but do not require, comparative disclosures for earlier reporting periods that ended before initial adoption.  However, an entity should provide comparative disclosures for those reporting periods ending after initial adoption.  We will adopt ASU 2010-20 i n the first reporting period (including interim periods) beginning after issuance.  We are currently assessing thethird quarter of fiscal year 2011.  The adoption of ASC 2010-20 will not have a material impact of ASU 2009-05 on our consolidated financial statements.  We will add additional disclosures once the standard is in effect.

Note 3.  Revenue Recognition

Net sales are reported net of estimated sales returns and exclude sales taxes.  We estimate our sales returns reserve based on historical rates and the analysis of specific accounts.  Our sales returns reserve was $26 and $39 at July 31, 2010 and May 1, 2010, respectively.

Multiple-element arrangements:  We generate revenue from the sale of equipment and related services, including customization, installation and maintenance services.  In some instances, we provide some or all of such equipment and services to our customers under the terms of a single multiple-element sales arrangement.  These arrangements typically involve the sale of equipment bundled with some or all of these services, but they may also involve instances in which we have contracted to deliver multiple pieces of equipment over time, rather than at a single point in time.

When a sales arrangement involves multiple elements, the items included in the arrangement (deliverables) are evaluated pursuant to ASC Subtopic 605-25-25,605-25, Revenue Arrangements with Multiple Deliverables, to determine whether they represent separate units of accounting.  We perform this evaluation at the inception of an arrangement and as we deliver each item in the arrangement.  Generally, we account for a deliverable (or a group of deliverables) separately if the delivered item(s) has standalone value to the customer, there is objective and reliable evidence of the fair value of the undelivered items included in the arrangement, and, if we have given the customer a general right of return relative to the delivered item(s), delivery or performance of the undelivered item(s) or service(s) is probable and substantially in our control.

When items included in a multiple-element arrangement represent separate units of accounting and there is objective and reliable evidence of fair value for all items included in the arrangement, we allocate the arrangement consideration to the individual items based on their relative fair values.  If there is objective and reliable evidence of the fair value(s) of the undelivered item(s) in an arrangement, but no such evidence for the delivered item(s), we use the residual method to allocate the arrangement consideration.  In either case, the amount of arrangement consideration allocated to the delivered item(s) is limited to the amount that is not contingent on us delivering additional products or services.  Once we have determined the amount, if any, of arrangement consideration allocable to the delivereddel ivered item(s), we apply the applicable revenue recognition policy, as described elsewhere herein, to determine when such amount may be recognized as revenue.

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We generally determine if objective and reliable evidence of fair value for the items included in a multiple-element arrangement exists based on whether we have vendor-specific objective evidence (VSOE) of the price for which we sell an item on a standalone basis.  If we do not have VSOE for the item, we will use the price charged by a competitor selling a comparable product or service on a standalone basis to similarly situated customers, if available.

If we cannot account for the items included in a multiple-element arrangement as separate units of accounting, they are combined and accounted for as a single unit of accounting, generally resulting in a delay in the recognition of revenue for the delivered item(s) until we have provided the undelivered item(s) or service(s) to the customer.customer unless doing so would be inappropriate when one deliverable included in the arrangement clearly comprises the overwhelming majority of the value of the arrangement.  In these cases, based on the facts and circumstances of the arrangement, we may recognize revenue based on the recognition criteria otherwise applicable to the predominant deliverable.

Construction-type contracts:  Earnings on construction-type contracts are recognized on the percentage-of-completion method, measured by the percentage of costs incurred to date to estimated total costs for each contract.  Operating expenses are charged to operations as incurred and are not allocated to contract costs.  Provisions for estimated losses on uncompleted contracts are made in the period in which such losses are probable and estimable.

Equipment other than construction-type contracts:  We recognize revenue on equipment sales, other than construction-type contracts, when title passes, which is usually upon shipment and then only if the terms of the arrangement are fixed and determinable and collectability is reasonably assured.  We record estimated sales returns and discounts as a reduction of net sales in the same period revenue is recognized.

Long-term receivables and advertising rights:  We occasionally sell and install our products at facilities in exchange for the rights to sell or to retain future advertising revenues.  For these transactions, we recognize revenue for the amount of the present value of the future advertising payments if enough advertising is sold to obtain normal margins on the contract, and we record the related receivable in long-term receivables.  On those transactions where we have not sold the advertising for the full value of the equipment at normal margins, we record the related cost of equipment as advertising rights. Revenue to the extent of the present value of the advertising payments is recognized in long-term receivables when it becomes fixed and determinabledet erminable under the provisions of the applicable advertising contracts.  At the time the revenue is recognized, costs of the equipment are recognized based on an estimate of overall margin expected.
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In cases where we receive advertising rights as opposed to only cash payments in exchange for the equipment, revenue is recognized as it becomes earned, and the related costs of the equipment are amortized over the term of the advertising rights, which are owned by us. On these transactions, advance collections of advertising revenues are recorded as deferred revenue.

The cost of advertising rights, net of amortization, was $1,688$1,139 as of OctoberJuly 31, 20092010 and $2,392$1,348 as of May 2, 2009.1, 2010.

Product maintenance:  In connection with the sale of our products, we also occasionally sell separately priced extended warranties and product maintenance contracts.  The revenue related to such contracts is deferred and recognized ratably as net sales over the terms of the contracts, which vary up to 10 years.   We record unrealized revenue in the deferred revenue (billed or collected) in the liability section of the balance sheet.  Deferred revenue (billed or collected) excludes unrealized revenue from contractual obligations that will be billed by us in future periods.

Software:  We typically sell our proprietary software bundled with video displays and certain other products, but we also sell our software separately.  Pursuant to ASC 985-605, Software/Revenue Recognition, revenues from software license fees on sales, other than construction-type contracts, are recognized when persuasive evidence of an agreement exists, delivery of the product has occurred, the fee is fixed and determinable and collection is probable.  For sales of software included in construction-type contracts, the revenue is recognized under the percentage-of-completion method starting when all of the above-mentionedthese criteria have been met.

Services:  Revenues generated by us for services such as event support, control room design, on-site training, equipment service and technical support for our equipment are recognized as net sales when the services are performed.  Net sales from services offerings which are not included in construction-type contracts approximated 8.0%9.0% and 4.9%7.0% of net sales for the sixthree months ended OctoberJuly 31, 20092010 and NovemberAugust 1, 2008,2009, respectively.

Rentals:  We rent display equipment to our customers under short-term rental agreements, generally for periods no longer than 12 months.   Revenues generated by us for equipment rentals are recognized on a straight line basis over the period of the rental agreement.

Derivatives:  We utilize derivative financial instruments to manage the economic impact of fluctuations in currency exchange rates on those transactions that are denominated in currency other than our functional currency, which is the U.S. dollar.  We enter into currency forward contracts to manage these economic risks.  ASC 815, Accounting for Derivative InstrumentsDerivatives and Hedging Activities, as amended, requires us to recognize all derivatives on the balance sheet at fair value.  Derivatives that do not qualify for hedge accounting must be adjusted to fair value through earnings.  If a derivative qualifies for hedge accounting, depending on the nature of the hedge, changes in the fair value of derivatives are either offset against the changechang e in the fair value of the hedged assets, liabilities or firm commitments through earnings or recognized in accumulated other comprehensive gainincome (loss) until the hedged item is recognized in earnings.
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To protect against the reduction in value of forecasted foreign currency cash flows resulting from export sales over the next year, we have instituted a foreign currency cash flow hedging program which requires us to hedge currency risk whenever funds are expected to be converted to US Dollars.U.S. dollars.  Actual forward contracts that satisfy this requirement occur infrequently.  We hedge portions of our forecasted revenue denominated in foreign currencies with forward contracts.  When the dollar strengthens significantly against the foreign currencies, the decline in value of future foreign currency revenue is partially offset by gains in the value of the forward contracts.contracts designated as hedges.  Conversely, when the dollar weakens, the increase in the value of future foreign currency cash flows is partially offset by losses in the value of the forward contracts.

There were no derivatives outstanding as of OctoberJuly 31, 2009.2010 or May 1, 2010, nor were there any hedging activities which occurred during the first quarters of fiscal 2011 and 2010.

Note 4. Earnings Per Share (“EPS”)

Basic EPS is computed by dividing income available to common shareholders by the weighted average number of common shares outstanding for the period.  Diluted EPS reflects the potential dilution that would occur if securities or other obligations to issue common stock were exercised or converted into common stock or resulted in the issuance of common stock that then shared in our earnings.
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AThe following is a reconciliation of the income and common stock share amounts used in the calculation of basic and diluted EPS for the three and six months ended OctoberJuly 31, 2010 and August 1, 2009:
    Net Income Shares Per Share Amount
For the three months ended July 31, 2010:        
 Basic earnings per share $ 2,442  41,629  $ 0.06
  Dilution associated with stock compensation plans   -  232   -
 Diluted earnings per share $ 2,442  41,861  $ 0.06
           
For the three months ended August 1, 2009:        
 Basic earnings per share $ 1,432  40,759  $ 0.04
  Dilution associated with stock compensation plans   -  314   (0.01)
 Diluted earnings per share $ 1,432  41,073  $ 0.03

Options outstanding to purchase 2,627 shares of common stock with a weighted average exercise price of $14.90 during the quarter ended July 31, 2010 and 2,293 shares of common stock with a weighted average exercise price of $16.04 for the three months ended August 1, 2009 and November 1, 2008 follows:were not included in the computation of diluted earnings per share because the weighted average exercise price of those instruments exceeded the average market price of the common shares during the year.


  Net Income Shares Per Share Amount
For the three months ended October 31, 2009:        
Basic earnings per share $ 4,849  40,831  $ 0.12
Dilution associated with stock compensation plans  -  171   -
Diluted earnings per share $ 4,849  41,002  $ 0.12
         
For the three months ended November 1, 2008:        
Basic earnings per share $ 12,197  40,478  $ 0.30
Dilution associated with stock compensation plans  -  743   -
Diluted earnings per share $ 12,197  41,221  $ 0.30
         
For the six months ended October 31, 2009:        
Basic earnings per share $ 6,281  40,795  $ 0.15
Dilution associated with stock compensation plans  -  311   -
Diluted earnings per share $ 6,281  41,106  $ 0.15
         
For the six months ended November 1, 2008:        
Basic earnings per share $ 21,923  40,440  $ 0.54
Dilution associated with stock compensation plans  -  846   (0.01)
Diluted earnings per share $ 21,923  41,286  $ 0.53

Note 5. Goodwill and Other Intangible Assets

We account for goodwill and other intangible assets in accordance with ASC 350, Goodwill and Other Intangible AssetsAssets., and we complete an  Under these provisions, goodwill is not amortized but is tested for impairment analysis on at least an annual basis andbasis.  Impairment testing is required more frequentlyoften than annually if circumstances warrant.

Goodwill was $4,658 at October 31, 2009 and $4,549 at May 2, 2009.  We performan event or circumstance indicates that an impairment testor a decline in value may have occurred.  In conducting our impairment testing, we compare the fair value of each of our business units (reporting unit) to the related carrying value.  If the fair value of a reporting unit exceeds its carrying value, goodwill annuallyis not impaired.  If the carrying value of a reporting unit exceeds its fair value, an impairment loss is measured and recognized.  We conduct our impairment te sting as of the first business day of the third quarter.quarter each year.  We utilize an income approach to estimate the fair value of each reporting unit in addition to comparing and reconciling our overall fair value to our market capitalization. 

We perform an analysis of goodwill as of the first business day of our third quarter of each year.  In addition, due to revisions in our forward-looking 12-month forecast during the then current economic conditions,month of January 2010, resulting from lower than expected order bookings and increased near-term uncertainty, primarily in our Live Events business unit, the effectssignificance of the recession on our marketsorders being delayed in all business units, and the decline in our stock price, we performedbelieved that an additional goodwill impairment test was required as of May 2, 2009.  January 31, 2010.  Based on our test during the third quarter of fiscal 2010, we determined that the goodwill associated with the Schools and Theatres business unit, totaling $685, was fully impaired and that the goodwill associated with our International business unit of $725 was fully impaired.

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The resultchanges in the carrying amount of goodwill related to each reportable segment for the test at each time indicated that no goodwill impairment existedthree months ended July 31, 2010 were as of those dates.follows:
  Live Events  Commercial  Transportation  Total Goodwill 
Balance as of May 1, 2010 $2,421  $735  $167  $3,323 
Foreign currency translation  (16)  (9)  (3)  (28)
Balance as of July 31, 2010 $2,405  $726  $164  $3,295 

The fair value, the carrying value after impairment, and the percentage in excess of carrying value of each business unit as of January 31, 2010, the date of our last analysis of goodwill, was as follows:

       Percentage of 
       Fair Value in 
 Estimated Fair     Excess of 
 Value  Carrying Value  Carrying Value 
Live Events$187,000  $92,024   51%
Commercial 121,000   45,985   62%
Transportation 66,000   26,183   60%

We face a number of risks to our business which can adversely impact cash flows in each of our business units and cause a significant decline in fair values of each business unit.  This decline could lead to an impairment of goodwill to some or all of our business units.  Since the fair values of the business units are based in part on the market price of our common stock, a significant decline in the market price of our stock may offset the benefits of the foregoing efforts and lead to an impairment.  Notwithstanding the foregoing, events could cause an impairment in goodwill in other business units if the trend of orders and sales worsen and we are unable to respond in ways that preserve future cash flows or if our stock price declines significantly.  During the first quarter of fiscal 201 1, there were no indicators of impairment, therefore, no additional impairment testing was performed.

As required by ASC 350, intangibles with finite lives are amortized. Included in intangible assets are non-compete agreements and various patents and trademarks. The net value of intangible assets is included as a component of intangible and other assets in the accompanying consolidated balance sheets.  Estimated amortization expense based on intangibles as of OctoberJuly 31, 20092010 is $315, $288,$208, $245, $228, $228 and $228 for the fiscal years ending 2010, 2011, 2012, 2013, 2014 and 2014,2015, respectively, and $552$323 thereafter.  The following table sets forth the gross carrying amount and accumulated amortization of intangible assets by major intangible class as of OctoberJuly 31, 2009:2010:
  Gross Carrying  Accumulated    
  Amount  Amortization  Net Value 
Patents $2,282  $875  $1,407 
Non-compete agreements  348   297   51 
Registered trademarks  401   -   401 
Other  87   83   4 
  $3,118  $1,255  $1,863 

  Gross Carrying Accumulated Net Carrying 
  Amount Amortization Value 
Patents $2,282 $704 $1,578 
Non-compete agreements  348  245  103 
Registered trademarks  401  -  401 
Other  87  71  16 
  $3,118 $1,020 $2,098 
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Note 6. Inventories

Inventories consist of the following:

 October 31,  May 2, July 31  May 1,
 2009  2009  2010   2010
          
Raw materials $14,269  $20,644  $ 17,153  $ 13,396
Work-in-process  6,717   7,561   7,526  4,785
Finished goods  19,450   23,195   17,943  16,077
Finished goods subject to            
deferred revenue arrangements  1,510   -   1,335   1,415
 $41,946  $51,400  43,957 35,673

Finished goods subject to deferred revenue arrangements represent inventory provided to customers on a trial basis and contain contractual provisions which make a purchase probable.

Note 7. Segment Disclosure

We haveorganized our business into five marketsbusiness units which meet the definition of reportable segments under ASC 280,280-10, Segment Reporting: the Commercial segment, the Live Events segment, the Schools and Theatres segment, the Transportation segment, and International.the International segment.

Our Commercial segment primarily consists of sales of our PS-X, HD-X,video, Galaxy® and Valo™ product lines to resellers (primarily sign companies), outdoor advertisers, national retailers, quick-serve restaurants, casinos and petroleum retailers.  Our Live Events segment primarily consists of sales of integrated scoring and video display systems to college and professional sports facilities and sales of our mobile PST display technology to video rental organizations and other live events type venues.  Our Schools and Theatres segment primarily consists of sales of scoring systems, sales of Galaxy® and PS-Xvideo display systems to primary and secondary education facilities and sales of our Vortek® automated rigging systems for theatre applications.  Our Transportation segment primarily consists of sales of our Vanguard® and Galaxy® product lines to governmental transportation departments, airlines and other transportation related customers.  Finally, our International segment primarily consists of sales of all product lines to geographies outside the United States and Canada.

Segment reports present results through contribution margin, which is comprised of gross profit less selling costs. Segment profit excludes general and administration expense, product development expense, interest income and expense, non-operating income and income tax expense.  Assets are not allocated to the segments. Depreciation and amortization, excluding that portion related to non-allocated costs, are allocated to each segment based on various financial measures.  In general, segments follow the same accounting policies as those described in Note 1.  Costs of domestic field sales and services infrastructure, including most field administrative staff, are allocated to the Commercial, Live Events and Schools and Theatres segments based on cost of sales.  Shared manufacturing, building anda nd utilities and procurement costs are allocated based on direct hours,payroll dollars, square footage and other various financial measures.  Beginning in fiscal 2010, we ceased allocation of general and administrative and product development expenses to reflect our management approach to these costs. Fiscal 2009 segment results have been retrospectively adjusted to conform to these changes.

We do not maintain information on sales by products and, therefore, disclosure of such information is not practical.
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The following table sets forth certain financial information for each of our five functional operating segments:segments for the periods indicated:
 
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  Three Months Ended 
  July 31,  August 1, 
  2010  2009 
Net sales      
Commercial $23,133  $23,235 
Live Events  40,683   53,894 
Schools & Theatres  16,648   18,435 
Transportation  7,545   12,630 
International  12,494   5,259 
Net sales $100,503  $113,453 
         
Contribution margin        
Commercial $1,988  $899 
Live Events  5,076   9,875 
Schools & Theatres  3,028   2,463 
Transportation  1,537   3,483 
International  2,621   (1,018)
Total Contribution Margin  14,250   15,702 
         
Non-allocated operating expenses        
General & administrative  5,588   6,534 
Product development  4,553   5,870 
Operating income  4,109   3,298 
         
Nonoperating income (expense):        
Interest income  455   375 
Interest expense  (36)  (47)
Other income (expense), net  95   (602)
         
Income before income taxes  4,623   3,024 
Income tax expense  2,181   1,592 
Net income $2,442  $1,432 
         
Depreciation and amortization        
Commercial $1,700  $1,871 
Live Events  1,650   1,835 
Schools & Theatres  689   736 
Transportation  351   490 
International  226   210 
Unallocated corporate depreciation and amortization  458   574 
  $5,074  $5,716 


  Three Months Ended  Six Months Ended 
  October 31,  November 1,  October 31,  November 1, 
  2009  2008  2009  2008 
Net sales            
Commercial $24,873  $47,794  $48,108  $96,184 
Live Events  48,949   78,403   102,844   141,491 
Schools & Theatres  18,766   22,680   37,200   39,661 
Transportation  10,590   8,727   23,220   18,299 
International  12,184   12,093   17,443   35,291 
Net Sales  115,362   169,697   228,815   330,926 
                ��
Contribution margin                
Commercial  3,470   8,770   4,369   17,512 
Live Events  10,358   21,992   20,232   36,495 
Schools & Theatres  2,193   3,040   4,656   3,824 
Transportation  2,764   545   6,249   1,419 
International  1,889   (1,661)  871   2,419 
Total Contribution Margin  20,674   32,686   36,377   61,669 
                 
Non-allocated operating expenses                
General & Administrative  5,959   7,555   12,493   15,236 
Product Development  5,534   5,286   11,404   11,833 
Operating income  9,181   19,845   12,480   34,600 
                 
Nonoperating income (expense):                
Interest income  379   511   753   1,047 
Interest expense  (63)  (57)  (110)  (164)
Other income (expense), net  (711)  (1,334)  (1,313)  (1,679)
                 
Income before income taxes  8,786   18,965   11,810   33,804 
Income tax expense  3,937   6,768   5,529   11,881 
Net income $4,849  $12,197  $6,281  $21,923 
                 
Depreciation and amortization                
Commercial $1,779  $1,976  $3,650  $3,938 
Live Events  1,901   2,215   3,736   4,345 
Schools & Theatres  714   822   1,450   1,641 
Transportation  419   475   909   981 
International  230   156   440   319 
Unallocated corporate depreciation  521   422   1,095   805 
  $5,564  $6,066  $11,280  $12,029 
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No single geographic area comprises a material amount of net sales or long-lived assets other than the United States.  The following table presents information about us in the United States and elsewhere:

  United States  Others  Total 
Net sales for three months ended:         
July 31, 2010 $85,350  $15,153  $100,503 
August 1, 2009  106,602   6,851   113,453 
             
Long-lived assets at:            
July 31, 2010 $74,992  $2,131  $77,123 
May 1, 2010  78,465   2,420   80,885 

  United States  Others  Total 
Net sales for three months ended:         
October 31, 2009 $101,017  $14,345  $115,362 
November 1, 2008  151,092   18,605   169,697 
             
Net sales for six months ended:            
October 31, 2009 $207,619  $21,196  $228,815 
November 1, 2008  285,922   45,004   330,926 
             
Long-lived assets at:            
October 31, 2009 $82,317  $1,301  $83,618 
May 2, 2009  88,302   1,125   89,427 
We are not economically dependent on a limited number of customers for the sale of our products and services because we have numerous customers world-wide.  We are not economically dependent on a limited number of suppliers for our inventory items because we have numerous suppliers world-wide.  

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Note 8.  Share-Based Compensation

Stock incentive plans:  During fiscal 2008, we established the 2007 Stock Incentive Plan (“2007 Plan”) and ceased granting options under the 2001 Incentive Stock Option Plan, the 2001 Outside Directors Option Plan (“2001 Plans”), the 1993 Incentive Stock Option Plan, as amended, and the 1993 Outside Directors Option Plan, as amended (“1993 Plans”).  The 2007 Plan provides for the issuance of stock-based awards, including stock options, restricted stock, restricted stock units and deferred stock, to employees, directors and consultants. Stock options issued to employees under the plans generally have a ten-year life, an exercise price equal to the fair market value on the grant date and a five-year vesting period. Stock options granted to outside directors under these plans have a seven-year life and an exercise price equal to the fair market value on the date of grantthe grant.  Stock options granted to directors prior to fiscal 2010 vest over three years and a three-year vesting period, provided that they remain on the Board.options granted in fiscal 2010 and after vest in one year.  The restricted stock granted to members of the Board of Directors vests in one year, provided that they remain on the Board. The restricted stock units granted to employees vest over five years provided that they remain employed with the company.  As with stock options, restricted stock cannot be transferred during the vesting period.

The total number of shares of stock reserved and available for distribution under the 2007 Plan is 4,000 shares.

We also have an employee stock purchase plan (“ESPP”), which enables employees to contribute up to 10% of their compensation toward the purchase of our common stock at the end of the participation period at a purchase price equal to 85% of the lower of the fair market value of the common stock on the first or last day of the participation period.

A summary of the share-based compensation expense for stock options, restricted stock and our ESPP that we recorded in accordance with ASC 718, Compensation-Stock Compensation, is as follows:

Three Months Ended Six Months Ended Three Months Ended 
October 31, November 1, October 31, November 1, July 31, August 1, 
2009 2008 2009 2008 2010 2009 
Cost of sales $120  $83  $251  $201 $130 $131 
Selling  263   244   533   535  262  270 
General and administrative  297   306   614   579  279  318 
Product development and design  152   124   314   279  156  161 
 $832  $757  $1,712  $1,594 $827 $880 

As of OctoberJuly 31, 2009,2010, there was $5,380$5,412 of total unrecognized compensation cost related to non-vested share-based compensation arrangements granted under all of our equity compensation plans. Total unrecognized compensation cost may be adjusted for future changes in estimated forfeitures. We expect to recognize that cost over a weighted average period of five years.
       
Note 9. Comprehensive Income

We follow the provisions of ASC 220, Reporting Comprehensive Income, which establishes standards for reporting and displaying comprehensive income and its components. Comprehensive income reflects the change in equity of a business enterprise during a period from transactions and other events and circumstances from non-owner sources. For us, comprehensive income represents net income adjusted for foreign currency translation adjustments and net unrealized gains and losses on derivative instruments, as applicable.translation. The foreign currency translation adjustment included in comprehensive income has not been tax affected, as the investments in foreign affiliates are deemed to be permanent. In accordance with ASC 220, we have chosen to disclose comprehensive income in the consolidated statement of shareholders’ equity.

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A summary of comprehensive income is as follows:

 Three Months Ended 
 July 31, August 1, 
 2010 2009 
Net income$2,442 $1,432 
Net foreign currency translation adjustment (7) (42)
Total comprehensive income$2,435 $1,390 

 Six Months Ended 
 October 31, November 1, 
 2009 2008 
Net income $6,281  $21,923 
Net foreign currency translation adjustment  (23)  (100)
Total comprehensive income $6,258  $21,823 

Note 10.  Commitments and Contingencies

Securities litigation: Our company and two of our executive officers arewere named as defendants in a consolidated class action filed in the U.S. District Court for the District of South Dakota in November 2008 on behalf of a class of investors who purchased our stock in the open market between November 15, 2006 and April 5, 2007.  In an Amended Consolidated Complaint filed on April 13, 2009 (“Complaint”), the plaintiffs allegealleged that the defendants made false and misleading statements of material facts about our business and expected financial performance in the company’s press releases, its filings with the Securities and Exchange Commission, and conference calls, thereby inflating the price of the company’s common stock.  The Complaint allegesallege d claims under Sections 10(b) and 20(a) of the Securities Exchange Act of 1934, as amended (“Exchange Act”).  The Complaint seeks compensatory damages on behalf of the alleged class in an unspecified amount, reasonable fees and costs of litigation, and such other and further relief as the Court may deem just and proper.amended.  On June 5, 2009, we filed a9, 2010, the United States District Court entered an order granting Daktronics’ motion to dismiss the Complaint.  In July 2009,class-action securities claim for failure to state a claim upon which relief can be granted under the plaintiffs filed a memorandum of law in opposition to our motion to dismiss.  In September 2009, we filed a reply memorandum in support of the notice to dismiss.  Briefing on the motion is underway.
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We believe that we, and the other defendants, have meritorious defenses to the claims made in the Complaint, and we intend to contest these actions vigorously. We are not able to predict the ultimate outcome of this litigation, but regardless of the merits of the claims, it may be costly and disruptive. The total costs cannot be reasonably estimated at this time.Private Securities class action litigation can result in substantial costs and divert our management’s attention and resources, which may have a material adverse effect on our business, financial condition and results of operations, including our cash flow.  

In the third quarter of fiscal 2008, our Board of Directors received letters from lawyers acting on behalf of three of our shareholders.  The letters demanded that our company pursue claims against our officers, directors, and unspecified others for allegedly wrongful conduct based upon the same general events as are alleged in the Complaint.  The Board referred the demands to a special committee of independent directors for investigation and action.  The special committee concluded its investigation and determined that it would not be in the best interests of the company to take any action on the allegations contained in the demands at this time and that it will continue to monitor the matter and revisit the demands if more information becomes available.  Litigation Reform Act.

Other litigation:  We are involved in various claims and legal actions arising in the ordinary course of business.  In the opinion of management, based upon consultation with legal counsel, the ultimate disposition of these matters will not have a material adverse effect on our consolidated financial statements.

Guarantees:  In connection with the sale of equipment to a financial institution, we entered into a contractual arrangement whereby we agreed to repurchase equipment at the end of the lease term at a fixed price of approximately $1,100.  We have recognized a guarantee liability in the amount of $200 under the provisions of ASC 460, Guarantees, in the accompanying financial statements.

In connection with our investment in OutCastOutcast, we havehad previously guaranteed outstanding debt of approximately $3,688.$3,705.  This debt maturesmatured at various times through calendar year 2012, at which time our guarantee will expire subject to the debt being repaid by OutCast.  We would be obligated to perform under the terms of the guarantee should OutCast default under the leases.have expired.  Our guarantee obligation iswas generally limited to 50% of the amounts outstanding, and we would havehad recourse back to OutCastOutcast under a reimbursement agreement.   The guarantee was undertaken to support the rollout of LCD displays in connection with the core business of OutCast.  The total amount accrued relatingrelated to the guarantee liability under the provisions of ASC 460 was $80$62 as of October 31, 2009.  In addition toMay 1, 2010.  During the foregoing, OutCast is obligated to pay us on loans maturing during the thirdfirst quarter of fiscal 2010 of approximately $1,600.  OutCast’s ability to pay these debts is contingent on obtaining funding or a renegotiation of the debt.  We have2011, we entered into a non-binding letterbinding arrangement whereby we loaned our share of intent whereby OutCast is obtaining fundingthe guarantee of approximately $1.9 million to pay off thisan investment fund managed by the Chairman of Outcast in exchange for a note, which relieved us of the obligations under the guarantee.  The procee ds of the note were used to purchase the rights in the debt and to release us from the foregoing guarantee and therefore we have not reserved any amounts against these loans or the guarantee.  If OutCast is unable to close on this funding, we may incur losses to the extent of the loans and the guarantees.  Approximately $1,060lender.  This loan is secured by theunderlying assets of OutCast, which we believe adequately secures that debt; however, the ultimate recovery cannot be certain if OutCast cannot satisfy its obligations.investment fund and a guarantee from the general partner of the investment fund.
 
Warranties:  We offer a standard parts coverage warranty for periods varying from one to five years for all of our products.  We also offer additional types of warranties that include on-site labor, routine maintenance and event support.  In addition, the lengthterm of warranty on some installations can vary from one to 10 years.  The specific terms and conditions of these warranties vary primarily depending on the type of the product sold.  We estimate the costs that may be incurred under the warranty and record a liability in the amount of such costs at the time the product revenueorder is recognized.received.  Factors that affect our warranty liability include historical and anticipated claims costs.  We periodically assess theth e adequacy of our recorded warranty liabilities and adjust the amounts as necessary.

During the third quarter of fiscal 2009, we discovered a warranty issue caused by our finishing process for certain products which causes the paint on aluminum surfaces to peel under certain conditions.  This issue related to various products painted during the period beginning in January 2008 and extending through December 2008.  In January 2008, as a result of changes in environmental laws and regulations, we changed our painting process and the products used to clean and prime aluminum, which is the key component used in displays.  The products and processes we implemented were based on representations from certain suppliers and testing that we performed.  During the third quarter of fiscal 2009, we discovered an unusually high level of displays built from January 2008 through December 2008 on which the paint was peeling.  During the second quarter of fiscal 2010, we were able to quantify the claim and determined that the actual costs incurred or expected to be incurred are at the low end of the range of estimates accrued in previous periods.  As of October 31, 2009, we had accrued $205 for remaining claims.
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Changes in our product warranties for the sixthree months ended OctoberJuly 31, 20092010 consisted of the following:

 Amount Amount 
Beginning accrued warranty costs $19,724 $18,866 
Warranties issued during the period  1,992  2,009 
Settlements made during the period  (5,232) (3,999)
Changes in accrued warranty costs for pre-existing       
warranties during the period, including expirations  1,721  637 
Ending accrued warranty costs $18,205 $17,513 
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Leases:  We lease office space for various sales and service locations vehiclesthroughout the world, manufacturing space in the United States and China, and various equipment, primarily office equipment. Some of these leases, including the lease for manufacturing facilities in Sioux Falls, South Dakota, include provisions for extensions or purchase. The lease in Sioux Falls, South Dakota can be extended for an additional one year past its current term, which ends May 31, 2011, and contains an option to purchase the property subject to the lease on or before May 31, 2011 for $8,400.  Rental expense for operating leases was $1,473$855 and $1,608$871 for the sixthree months ended OctoberJuly 31, 20092010 and NovemberAugust 1, 2008,2009, respectively.  Future minimum payments under noncancelable operating leases, excluding executory costs such as management and maintenance fees, with initial or remaining terms of one year or more consisted of the following at OctoberJuly 31, 2009:2010:

Fiscal years ending Amount  Amount
2010 $1,708 
2011  3,080  $ 2,354
2012  2,102   2,213
2013  1,443   1,502
2014  1,027   1,050
2015  785
Thereafter  1,871    1,067
Total $11,231  $ 8,971

Purchase commitments:  From time to time, we commit to purchase inventory and advertising rights over periods that extend beyond a year.  As of OctoberJuly 31, 2009,2010, we were obligated to purchase inventory and advertising rights through fiscal 20132016 as follows:


Fiscal years ending Amount 
2010 $850 
2011  1,288 
2012  1,119 
2013  985 
2014  336 
Total $4,578 

In fiscal 2007, we committed to purchase a building in Brookings, South Dakota, for approximately $3,000.  The purchase is planned to close in the third quarter of fiscal 2010.  The building would have been used for both manufacturing and office expansion and is located adjacent to our existing facilities.  However, we do not expect to require use of the building in fiscal 2010 and are evaluating alternatives for the building.   

In October 2009, our subsidiary Star Circuits, Inc., which produces circuit boards for use in our products, had a fire which damaged or destroyed its key production equipment and building mechanical and structural components.  Operations have been stopped in this facility until new equipment is installed and building repair is completed, which is estimated to be in the fourth quarter of fiscal 2010.  Our insurance policies and coverages entitle us to receive payments for business interruption, as well as recoveries for damage to the building and equipment as a result of the fire. Income resulting from business interruption insurance, if any, and property damage insurance will not be recognized until all contingencies are resolved. The total extent of the property damage and other expected costs to rebuild and cover losses are estimated to be between approximately $2.0 to $4.0 million.  Although there are assets included within inventory and property and equipment that have been impaired, we believe that insurance proceeds will be sufficient to cover substantially all of the losses and the additional expenses incurred and therefore we have not recognized any losses as of October 31, 2009.  This estimate is subject to change based on the final insurance settlement and analysis of losses. We have been able to source the circuit boards from an outside vendor.
Fiscal years ending Amount
2011 $ 950
2012   1,147
2013   1,120
2014   672
Thereafter   1,000
Total $ 4,889

Note 11.  Income Taxes

As of OctoberJuly 31, 2009,2010, we did not have material unrecognized tax benefits that would affect our effective tax rate if recognized. We recognize interest and penalties related to income tax matters in income tax expense. We do not expect our unrecognized tax benefits to change significantly over the next 12 months.

Our company, along with our subsidiaries, isWe are subject to U.S. Federal income tax as well as income taxes of multiple state jurisdictions. As a result of the completion of exams by the Internal Revenue Service on prior years and statutes of limitations, fiscal years 2006, 2007, 2008, 2009 and 20092010 are the only years remaining open under statutes of limitations. Certain subsidiaries are also subject to income tax in foreign jurisdictions which have open tax years varying by jurisdiction extending back to 2003.2004.  We operate under a tax holiday in China that will expire in fiscal 2012.  At this time, we are unable to predict how the expiration of the tax holiday will impact us in the future.
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Note 12.  Fair Value Measurement

The carrying amounts reported on our consolidated balance sheets for cash and cash equivalents approximate their fair values due to the highly liquid nature of the instruments.  The fair values for fixed-rate contracts receivable are estimated using discounted cash flow analyses based on interest rates currently being offered for contracts with similar terms to customers with similar credit quality.  The carrying amounts reported on our consolidated balance sheets for contracts receivable approximate fair value.  The fair value on these notes approximates their carrying values.  The carrying amounts reported for variable rate long-term debt and marketing obligations approximate fair value.  Fair values for fixed-rate long-term debt are estimated using a discounted cash flow calculation that applies interest rates currently being offered for debt with similar terms and underlying collateral.  The total carrying value of long-term debt and marketing obligations reported on our consolidated balance sheets approximates fair value.

In September 2006, the FASB issued ASC 820, which defines fair value, establishes a framework for measuring fair value in accordance with generally accepted accounting principles and establishes a hierarchy that categorizes and prioritizes the sources to be used to estimate fair value. ASC 820 also expands disclosures about fair-value measurements. We adopted ASC 820 on April 27, 2008 for all financial assets and liabilities and any other assets and liabilities that are recognized or disclosed at fair value on a recurring basis. Although the adoption of ASC 820 did not impact our financial condition, results of operations or cash flows, ASC 820 requires us to provide additional disclosures within our condensed consolidated financial statements.

ASC 820 defines fair value as the price that would be received to sell an asset or paid to transfer the liability (an exit price) in an orderly transaction between market participants and also establishes a fair value hierarchy which requires an entity to maximize the use of observable inputs and minimize the use of unobservable inputs when measuring fair value. The fair value hierarchy within ASC 820 distinguishes between three levels of inputs that may be utilized when measuring fair value, consisting of level 1 inputs (using quoted prices in active markets for identical assets or liabilities), level 2 inputs (using inputs other than level 1 prices, such as quoted prices for similar assets and liabilities in active markets or inputs that are observable for the asset or liability), and level 3 inputs (unobservable inputs supportedsupporte d by little or no market activity based on our own assumptions used to measure assets and liabilities). A financial asset or liability’s classification within this hierarchy is determined based on the lowest level input that is significant to the fair value measurement.

The carrying amounts reported on our consolidated balance sheets for cash and cash equivalents approximate their fair values due to the highly liquid nature of the instruments.  The fair values for fixed-rate contracts receivable are estimated using discounted cash flow analyses based on interest rates currently being offered for contracts with similar terms to customers with similar credit quality.  The carrying amounts reported on our consolidated balance sheets for contracts receivable approximate fair value.  The carrying amounts reported for variable rate long-term debt and marketing obligations approximate fair value.  Fair values for fixed-rate long-term debt are estimated using a discounted cash flow calculation that applies interest rates currently being offered for debt with simila r terms and underlying collateral.  The total carrying value of long-term debt and marketing obligations reported on our consolidated balance sheets approximates fair value.
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Our financial assets as of OctoberJuly 31, 20092010 and May 1, 2010, measured at fair value on a recurring basis, were $50,300,$63,367 and $58,635, respectively, which consisted of money market funds.  We used level 1 inputs to determine the fair value of our financial assets.  We havehad no other significant measurements of assets or liabilities at fair value on a nonrecurring basis subsequent to initial recognition except as discussed below and in Note 5 and Note 1 as it relates to goodwill and long-lived assets.
The fair value measurement standard also applies to certain nonfinancial assets and liabilities that are measured at fair value on a recurringnonrecurring basis. For example, certain long-lived assets such as goodwill, intangible assets and property, plant and equipment are measured at fair value in connection with business combinations or when an impairment is recognized and the related assets are written down to fair value.  We did not make any material business combinations during the first three months of fiscal 2011 or fiscal year 2010.   No material impairments of our long-lived assets were recognized during the first three months of fiscal 2011 or fiscal year 2010.
The Company also holds investments in equity securities that are accounted for as cost method investments, which are classified as intangible and other assets and measured at fair value on a nonrecurring basis. The carrying value of these investments approximated $100 at July 31, 2010 and May 1, 2010. The fair value of our cost method investments are not estimated if there are no identified events or changes in circumstances that may have a significant adverse effect on the fair value of these investments. When measured on a nonrecurring basis, that used level 2 or levelour cost method investments are considered Level 3 inputs.in the fair value hierarchy, due to the use of unobservable inputs to measure fair value.

Note 13.  Exit or Disposal CostsInvestments in Affiliates

We own a 37.5% interest in Outcast as previously described.  Our equity investment balance in Outcast was $0 as of July 31, 2010 and May 1, 2010.  As of May 1, 2010, we were obligated under a guarantee related to certain third party debt obligations of Outcast.  Our exposure pursuant to that guarantee was $0 and $1,900 as of July 31, 2010 and May 1, 2010, respectively.   In addition, as of May 1, 2010, Outcast owed us approximately $1,060 under a secured note arrangement and approximately $500, plus interest, under a convertible note arrangement as explained in Note 1.  During the secondfourth quarter of fiscal 2009,2010, we closedentered into an agreement which required us at closing, which occurred in May 2010, to loan funds of $1,900 to an investment fund managed by the Chairman of Outcast to be used to s atisfy the Outcast obligations that are subject to our Canadian manufacturing facilities.  This plant was engaged primarily inguarantee.  As a result, subsequent to May 1, 2010, Outcast’s obligations to the manufacture of our portable Vanguard displaysthird party were satisfied and we no longer had an obligation pursuant to the guarantee.  In exchange for roadside traffic management.  We have also discontinued these Vanguard products.  In the second quarter of fiscal 2009, we recorded the costs associated with this closure of approximately $1,100 on a pre-tax basis. This included approximately $700 related to inventory reserves, approximately $200 in severance costs and approximately $100 in lease termination costs, all of which have been included in cost of goods sold within our Transportation market. All costsfunds related to the closure were settled in fiscal year 2009.guarantee and the exchange of the senior note, we received a secured note from the investment fund for the face amount of the obligations.  The note received from the investment partnership matures on the earlier of the receipt of proceeds from the sale of portfolio investments held by the investment fund or December 31, 2010.  As a result of the foregoing agreements and analysis of the value of underlying assets pledged to pay off the notes, we determined that as of July 31, 2010 and May 1, 2010, we did not have any losses to recognize related to the secured note and the guarantee. 

Note 14.  SUBSEQUENT EVENTSSubsequent Event
 
We have evaluated the existence of both recognized and unrecognized subsequent events through November 25, 2009, the filing date of this Quarterly Report on Form 10-Q.

IItem tem 2. MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

FORWARD-LOOKING STATEMENTS

This Quarterly Report on Form 10-Q (including exhibits and any information incorporated by reference herein) contains both historical and forward-looking statements that involve risks, uncertainties and assumptions. The statements contained in this report that are not purely historical are forward-looking statements that are subject to the safe harbors created under the Securities Act of 1933, as amended, and the Securities Exchange Act of 1934, as amended, including statements regarding our expectations, beliefs, intentions and strategies for the future.  These statements appear in a number of places in this Report and include all statements that are not historical statements of fact regarding our intent, belief or current expectations with respect to, among other things: (i) our financing plans; (ii) trends affecting ouro ur financial condition or results of operations; (iii) our growth strategy and operating strategy; and (iv) the declaration and payment of dividends.dividends; (v) the timing and magnitude of future contracts; (vi) parts shortages and longer lead times; (vii) fluctuations in margins; and (viii) the introduction of new products and technology.  The words “may,” “would,” “could,” “should,” “will,” “expect,” “estimate,” “anticipate,” “believe,” “intend,” “plans” and similar expressions and variations thereof are intended to identify forward-looking statements.  Investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risk and uncertainties, many of which are beyond our ability to control, and that actual results may differ materially from those projected in the forward-looking statements as a result of various factorsfacto rs discussed herein, including  those discussed in detail in our filings with the Securities and Exchange Commission, including in our Annual Report on Form 10-K for the fiscal year ended May 2, 20091, 2010 in the section entitled “Item 1A. Risk Factors.”
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The following discussion highlights the principal factors affecting changes in financial condition and results of operations.  This discussion should be read in conjunction with the accompanying consolidated financial statements and notes to the consolidated financial statements.

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OVERVIEW

We design, manufacture and sell a wide range of display systems to customers in a variety of markets throughout the world.  We focus our sales and marketing efforts on markets, geographical regions and products.  The primary five markets consist of Live Events, Commercial, Schools and Theatres, International and Transportation.

Our net sales and profitability historically have fluctuated due to the impact of large product orders, such as display systems for professional sportsports facilities and colleges and universities, as well as the seasonality of the sports market. Net sales and gross profit percentages also have fluctuated due to other seasonality factors, including the impact of holidays, which primarily affectaffects our third quarter.  Our gross margins on large product orders tend to fluctuate more than those for smaller standard orders.  Large product orders that involve competitive bidding and substantial subcontract work for product installation generally have lower gross margins.  Although we follow the percentage of completion method of recognizing revenues for large custom orders, we nevertheless have experienced fluctuationsfluct uations in operating results and expect that our future results of operations will be subject to similar fluctuations.

Orders are booked and included in backlog only upon receipt of a firm contract and after receipt of any required deposits.  As a result, certain orders for which we have received binding letters of intent or contracts will not be booked until all required contractual documents and deposits are received.  In addition, order bookings can vary significantly as a result of the timing of large orders.

We operate on a 52 to 53 week fiscal year, with our fiscal year ending on the Saturday closest to April 30 of each year.  Within each fiscal year, each quarter is comprised of 13 week periods following the beginning of each fiscal year.  In each 53 week year, each of the last three quarters is comprised of a 13 week period, and an additional week is added to the first quarter of that fiscal year.  When April 30 falls on a Wednesday, the fiscal year ends on the preceding Saturday.  Fiscal 2010 contains 52 weeks,2011 and fiscal 2009 contained 532010 contain 52 weeks.

For a summary of recently issued accounting pronouncements and the effects of those pronouncements on our financial results, refer to note 2 of the notes to our consolidated financial statements, which are included elsewhere in this report.

CRITICAL ACCOUNTING POLICIES AND ESTIMATES

The following discussion and analysis of financial condition and results of operations are based upon our consolidated financial statements, which have been prepared in accordance with accounting principles generally accepted in the United States of America. The preparation of these financial statements requires us to make estimates and judgments that affect the reported amounts of assets, liabilities, revenues and expenses and related disclosure of contingent assets and liabilities. On a regular basis, we evaluate our estimates, including those related to estimated total costs on long-term construction-type contracts, estimated costs to be incurred for product warranties and extended maintenance contracts, bad debts, excess and obsolete inventory, income taxes, stock-based compensation and contingencies.  Our estimates are based on historical experience and on various other assumptions that are believed to be reasonable underu nder the circumstances, the results of which form the basis for making judgments about the carrying values of assets and liabilities that are not readily apparent from other sources. Actual results may differ from these estimates under different assumptions or conditions.

We believe the following critical accounting policies require significant judgments and estimates in the preparation of our consolidated financial statements:

Revenue recognition on long-term construction-type contracts. Earnings on construction-type contracts are recognized on the percentage-of-completion method, measured by the percentage of costs incurred to date to estimated total costs for each contract.  Contract costs include all direct material and labor costs and those indirect costs related to contract performance.  Indirect costs include charges for such items as facilities, engineering, and project management.  Provisions for estimated losses on uncompleted contracts are made in the period in which such losses are capable of being estimated.  Generally, construction-type contracts we enter into have fixed prices established,establish ed, and to the extent the actual costs to complete construction-type contracts are higher than the amounts estimated as of the date of the financial statements, the resulting gross margin would be negatively affected in future quarters when we revise our estimates.  Our practice is to revise estimates as soon as such changes in estimates are known.  We do not believe there is a reasonable likelihood that there will be a material change in future estimates or assumptions we use to determine these estimates.  We combine contracts for accounting purposes when they are negotiated as a package with an overall profit margin objective, essentially represent an agreement to do a single project for a customer, involve interrelated construction activities, and are performed concurrently or sequentially.  When a group of contracts is combined, revenue and profit are earned uniformly over the performance of the combined projects.  We segment revenues in accordance with c ontract segmenting criteria in Accounting Standards Codification (“ASC”) 650-35, Construction-Type and Production-Type Contracts.
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Allowance for doubtful accounts.  We maintain an allowance for doubtful accounts for estimated losses resulting from the inability of our customers to make required payments. If the financial condition of our customers were to deteriorate, resulting in an impairment of their ability to make payments, additional allowances may be required.  To identify impairment in customers’ ability to pay, we review aging reports, contact customers in connection with collection efforts and review other available information. Although we consider our allowance for doubtful accounts adequate, if the financial condition of our customers were to deteriorate and impair their ability to make payments to us, additional allowances may be required in future periods. & #160;We do not believe there is a reasonable likelihood that there will be a material change in the future estimates or assumptions we use to determine the allowance for doubtful accounts.  As of OctoberJuly 31, 20092010 and May 2, 2009,1, 2010, we had an allowance for doubtful accounts balance of approximately $1.9 million and $2.2 million, respectively.$2.6 million.
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Warranties.  We have recognized a reserve for warranties on our products equal to our estimate of the actual costs to be incurred in connection with our performance under the warranties.   Generally, estimates are based on historical experience taking into account known or expected changes. If we would become aware of an increase in our estimated warranty costs, additional reserves may become necessary, resulting in an increase in costs of goods sold. We do not believe there is a reasonable likelihood that there will be a material change in the future estimates or assumptions we use to determine our reserve for warranties.  As of OctoberJuly 31, 20092010 and May 2, 2009,1, 2010, we had approximately $18.2$17.5 million and $19.8$18.9 million reserved for these costs, respectively.re spectively.

Extended warranty and product maintenance.  We recognize deferred revenue related to separately priced extended warranty and product maintenance agreements. The deferred revenue is recognized ratably over the contractual term.  If we would become aware of an increase in our estimated costs under these agreements in excess of our deferred revenue, additional reserves may be necessary, resulting in an increase in costs of goods sold. In determining if additional reserves are necessary, we examine cost trends on the contracts and other information and compare that to the deferred revenue. We do not believe there is a reasonable likelihood that there will be a material change in the future estimates or assumptions we use to determine estimated costs under thesethe se agreements.  As of OctoberJuly 31, 20092010 and May 2, 2009,1, 2010, we had $10.0$11.5 million and $9.5$12.1 million of deferred revenue related to separately priced extended warranty and product maintenance agreements, respectively.

Inventory.  Inventories are stated at the lower of cost or market.  Market refers to the current replacement cost, except that market may not exceed the net realizable value (that is, estimated selling price in the ordinary course of business less reasonably predictable costs of completion and disposal), and market is not less than the net realizable value reduced by an allowance for normal profit margins.  In valuing inventory, we estimate market value where it is believed to be the lower of cost or market, and any necessary changes are charged to costs of goods sold in the period in which they occur.  In determining market value, we review various factors such as current inventory levels, forecasted demand and technological obsolescence.obsolesce nce.  We do not believe there is a reasonable likelihood that there will be a material change in the future estimates or assumptions we use to calculate the estimated market value of inventory.  However, if market conditions change, including changes in technology, product components used in our products or in expected sales, we may be exposed to unforeseen losses that could be material.

Income taxes. As part of the process of preparing our consolidated financial statements, we are required to estimate our income taxes in each of the jurisdictions in which we operate.  This process involves estimating the actual current tax expense as well as assessing temporary differences in the treatment of items for tax and financial reporting purposes.  These timing differences result in deferred tax assets and liabilities, which are included in our consolidated balance sheets.  We must then assess the likelihood that our deferred tax assets will be recovered from future taxable income in each jurisdiction, and to the extent we believe that recovery is not likely, a valuation allowance must be established.  We review deferred tax assets, including net operating losses, and for those not expecting to be realized, we have recognized a valuation allowance.  If our estimates of future taxable income are not met, a valuation allowance for some of these deferred tax assets would be required.  We believe that we will generate taxable income in future years which will allow for realization of deferred tax assets.  Realization of the deferred tax assets would require approximately $25 million of taxable income, which we believe is achievable.

We operate within multiple taxing jurisdictions, both domestic and international, and are subject to audits in these jurisdictions.  These audits can involve complex issues, including challenges regarding the timing and amount of deductions and the allocation of income amounts to various tax jurisdictions.  At any one time, multiple tax years are subject to audit by various tax authorities.

We record our income tax provision based on our knowledge of all relevant facts and circumstances, including the existing tax laws, the status of current examinations and our understanding of how the tax authorities view certain relevant industry and commercial matters.  In evaluating the exposures associated with our various tax filing positions, we record reserves for probable exposures consistent with ASC 740, Income Taxes.  A number of years may elapse before a particular matter for which we have established a reserve is audited and fully resolved or clarified.  We adjust our income tax provision in the period in which actual results of a settlement with tax authorities differs from our established reserve, when the statute of limitations expiresex pires for the relevant taxing authority to examine the tax position, or when more information becomes available.  Our tax contingencies reserve contains uncertainties because management is required to make assumptions and to apply judgment to estimate the exposure associated with our various filing positions.  We believe that any potential tax assessments from various tax authorities that are not covered by our income tax provision will not have a material adverse impact on our consolidated financial position, results of operations or cash flow.

We have not recorded U.S. deferred income taxes on certain of our non-U.S. subsidiaries’ undistributed earnings, as such amounts are intended to be reinvested outside the United States indefinitely. However, should we change our business and tax strategies in the future and decide to repatriate a portion of these earnings to one of our U.S. subsidiaries, including cash maintained by these non-U.S. subsidiaries, additional U.S. tax liabilities would be incurred. It is not practical to estimate the amount of additional U.S. tax liabilities we would incur.
 
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Some of the countries in which we are located allow tax holidays or provide other tax incentives to attract and retain business. We have obtained holidays or other incentives where available and practicable. Our taxes could increase if certain tax holidays or incentives are retracted (which in some cases could occur if we fail to satisfy the conditions on which such holidays or incentives are based), they are not renewed upon expiration, or tax rates applicable to us in such jurisdictions are otherwise increased. It is anticipated that tax holidays and incentives with respect to our Chinese operations will expire within the next threetwo years. However, due to the possibility of changes in existing tax law and our operations, we are unable to predict how these expirations will impact us in the future. In addition, any acquisitions may cause our effective tax rate to increase, depending on the jurisdictions in which the acquired operations are located.

Asset Impairment: Carrying values of goodwill and other intangible assets with indefinite lives are reviewed at least annually for possible impairment in accordance with ASC 350, Intangibles - Goodwill and Other. Our impairment review involves the estimation of the fair value of goodwill and indefinite-lived intangible assets using a combination of a market approach and an income (discounted cash flow) approach at the reporting unit level that requires significant management judgment with respect to revenue and expense growth rates, changes in working capital and the selection and use of an appropriate discount rate. The estimates of fair value of reporting units are based on the best information available as of the date of the assessment. The use of different assumptions would increase or decrease estimated discounted future operating cash flows and could increase or decrease an impairment charge. We use our judgment in assessing whether assets may have become impaired between annual impairment tests. Indicators such as adverse business conditions, economic factors and technological change or competitive activities may signal that an asset has become impaired.

Carrying values for long-lived tangible assets and definite-lived intangible assets, excluding goodwill and indefinite-lived intangible assets, are reviewed for possible impairment as circumstances warrant in connection with ASC 360-10-05-4, Impairment or Disposal of Long-Lived Asset.  Impairment reviews are conducted when we believe that a change in circumstances in the business or external factors warrants a review. Circumstances such as the discontinuation of a product or product line, a sudden or consistent decline in the forecast for a product, changes in technology or in the way an asset is being used, a history of negative operating cash flow, or an adverse change in legal factors or in the business climate, among others, may trigger an impairment review. The Com pany’s initial impairment review to determine if a potential impairment charge is required is based on an undiscounted cash flow analysis at the lowest level for which identifiable cash flows exist. The analysis requires judgment with respect to changes in technology, the continued success of product lines, future volume, revenue and expense growth rates, and discount rates.

Stock-based compensation:  We use the Black-Scholes standard option pricing model (“Black-Scholes model”) to determine the fair value of stock options and stock purchase rights. The determination of the fair value of the awards on the date of grant using the Black-Scholes model is affected by our stock price as well as assumptions regarding other variables, including projected employee stock option exercise behaviors, risk-free interest rate, expected volatility of our stock price in future periods and expected dividend yield.

We analyze historical employee exercise and termination data to estimate the expected life assumption of a new employee option. We believe that historical data currently represents the best estimate of the expected life of a new employee option.  The risk-free interest rate we use is based on the U.S. Treasury zero-coupon yield curve on the grant date for a maturity similar to the expected life of the options. We estimate the expected volatility of our stock price in future periods by using the implied volatility in market traded options. Our decision to use implied volatility was based on the availability of actively traded options for our common stock and our assessment that implied volatility is more representative of future stock price trends than the historical volatility of our common stock. We use an expected dividenddivi dend yield consistent with our dividend yield over the period of time we have paid dividends in the Black-Scholes option valuation model.  The amount of stock-based compensation expense we recognize during a period is based on the portion of the awards that areis ultimately expected to vest. We estimate pre-vesting option forfeitures at the time of grant by analyzing historical data, and we revise those estimates in subsequent periods if actual forfeitures differ from those estimates.

If factors change and we employ different assumptions for estimating stock-based compensation expense in future periods or if we decide to use a different valuation model, the expense in future periods may differ significantly from what we have recorded in the current period and could materially affect our net earnings and net earnings per share in a future period.


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RESULTS OF OPERATIONS

The following table sets forth the percentage of net sales represented by items included in our consolidated statementsConsolidated Statements of incomeOperations for the periods indicated:


 Three Months Ended Six Months Ended Three Months Ended
 October 31, November 1, October 31, November 1, July 31, August 1,
 2009 2008 2009 2008 2010 2009
Net salesNet sales100.0% 100.0% 100.0% 100.0%  100.0%  100.0%
Cost of goods soldCost of goods sold70.9% 71.6% 72.2% 71.7%  73.5%  73.5%
Gross profit29.1% 28.4% 27.8% 28.3%
Gross profit  26.5%  26.5%
Operating expensesOperating expenses21.1% 16.7% 22.3% 17.9%  22.4%  23.6%
Operating income8.0% 11.7% 5.5% 10.4%
Operating income  4.1%  2.9%
Interest incomeInterest income0.3% 0.3% 0.3% 0.3%  0.4%  0.3%
Income expenseIncome expense-0.1% 0.0% 0.0% 0.0%  0.0%  0.0%
Other income (expense), netOther income (expense), net-0.6% -0.8% -0.6% -0.5%  0.1%  (0.5)%
Income before income taxes7.6% 11.2% 5.2% 10.2%
Income before income taxes  4.6%  2.7%
Income tax expenseIncome tax expense3.4% 4.0% 2.4% 3.6%  2.2%  1.4%
Net income4.2% 7.2% 2.8% 6.6%
Net income  2.4%  1.3%

NET SALES

Net sales decreased 30.9% to $228.8 million for the six months ended October 31, 2009 as compared to $330.9 million for the same period of fiscal 2009.  Net sales decreased 32.0% to $115.4 million for the three months ended October 31, 2009 as compared to $169.7 million for the same period of fiscal 2009.  The first quarter and six months of fiscal 2009 had one more week than the first quarter and six months of fiscal 2010, which impacts the comparison between the periods.
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A following table sets forth net sales and orders by customer marketbusiness unit for the periods indicated:
 
   Three Months Ended
   July 31, August 1,
   2010 2009
Net Sales  Amount Percent Change   Amount 
 Commercial$ 23,133 (0.4)% $ 23,235 
 Live Events  40,683 (24.5)    53,894 
 Schools & Theatres  16,648 (9.7)    18,435 
 Transportation  7,545 (40.3)    12,630 
 International  12,494 137.6    5,259 
   $ 100,503 (11.4)% $ 113,453 
            
Orders      
 Commercial$ 33,047 56.5% $ 21,117 
 Live Events  37,137 (16.3)    44,347 
 Schools & Theatres  21,571 (0.2)    21,624 
 Transportation  11,628 48.4    7,836 
 International  13,479 22.4    11,015 
   $ 116,862 10.3% $ 105,939 

  Three Months Ended  Six Months Ended 
  October 31,  November 1,  October 31,  November 1, 
  2009  2008  2009  2008 
Net Sales            
Commercial $24,873  $47,794  $48,108  $96,184 
Live Events  48,949   78,403   102,844   141,491 
Schools & Theatres  18,766   22,680   37,200   39,661 
Transportation  10,590   8,727   23,220   18,299 
International  12,184   12,093   17,443   35,291 
Total Net Sales $115,362  $169,697  $228,815  $330,926 
                 
Orders                
Commercial $22,546  $38,962  $43,663  $89,672 
Live Events  37,102   61,157   81,450   120,322 
Schools & Theatres  16,172   12,281   37,796   36,642 
Transportation  8,234   7,761   16,070   17,920 
International  12,694   11,798   23,708   24,673 
Total Orders $96,748  $131,959  $202,687  $289,229 
Commercial Market.Business Unit. NetThe Commercial business unit is comprised of the reseller and national account business, which includes primarily our Galaxy® displays and large custom contracts for commercial facilities, and the outdoor advertising business, which is primarily sales of our digital billboard technology to outdoor advertising companies.

For the first quarter of fiscal 2011, net sales in the Commercial market declined during the second quarter and first six months of fiscal year 2010outdoor advertising business were generally flat as compared to the same periods of fiscalperiod one year 2009.  For the second quarter of fiscal year 2010, net sales decreased 48.0%, and for the first six months of fiscal year 2010, net sales decreased 50.0% as comparedago; however, orders were up over 304% to the same periods of last fiscal year.  For the second quarter of fiscal 2010, net sales to outdoor advertising (digital billboard) customers decreased by approximately $21.9 million or approximately 82.3% as compared to the second quarter of fiscal 2009, and for the first six months of fiscal year 2010, net sales declined $43.7 million or approximately 81.7% as compared to the first six months of fiscal 2009.  Net sales in our reseller niche, which includes primarily sales of our Galaxy® products and sales for large custom contracts, declined by approximately $1.7 million or approximately 11.5% for the second quarter of fiscal year 2010 and $3.4 million or approximately 11.6% for the first six months of fiscal 2010.

more than $9 million.  In the early part of the third quarter of fiscal 2009, we were notified that our largest customer in our outdoor advertising niche was decreasingsignificantly decreased its spending on digital billboards from approximately $100 million annually to approximately $15 million annually, effective for calendar year 2009.  We were one of two primary vendors of digital billboards for this customer.  This corresponded to a decline in our orders overall fromin the outdoor advertising customers,niche, which started to become evident late in the second quarter of fiscal 2009.  It is our belief that the then current economic conditions and limited creditcre dit availability caused the declines in this overall decline.  Although we believe that this niche still represents a long-term growth opportunity, we do not expect to see it rebound until sometime in calendar year 2011, based on industry reports.business.  It is also important to note that the outdoor advertising business has a number of constraints in addition to the current economic conditions, primarily the challenges of achieving adequate returns on investments on digital displays, which limit locations suitable for digital displays, and regulatory constraints, which we expect to be a long-term factor that limits deployment of digital displays.

The decline-21-

As a result of the foregoing, net sales in this niche averaged less than $4 million per quarter during fiscal 2010.   Beginning in the reseller niche both for the secondfourth quarter and year to date inof fiscal 2010, was due primarilythere were an increasing number of press and industry reports concerning increasing deployment of digital billboards by the major outdoor advertising companies in calendar 2011, and we began to a lower level of sales of standard Galaxy displays.see increases in order bookings and opportunities.  We attribute the declinealso introduced our new Series 4000 digital billboard display technology in sales of Galaxy displays to the weaker economic conditionslate fiscal 2010 which included reduced price points for customers.  Then, in the first halfquarter of fiscal 2011, we were successful in earning back some business from a large outdoor advertising company that had not placed significant orders with us during the past year.  Order bookings in the fourth quart er of fiscal 2010 and the first quarter of fiscal 2011 caused an increase in net sales of approximately 10% in the first quarter of fiscal 2011 as compared to the same period in fiscal 2010.  While we believe that orders of digital billboards are likely to continue to increase during the rest of fiscal 2009.  We are beginning2011, we will still have to see increasescompete for and win orders in order volumesto realize this growth.  We also believe that as a result of these typesdeclining unit selling prices for digital billboards, the ultimate level of products, which we believenet sales dollars is dueunlikely to improving economic conditionsreach the levels of the first half of fiscal 2009, as the number of billboards deployed is not expected to be sufficient to offset the price declines.
Net sales in the reseller and improved lead times.  Large contract ordersnational account portion of the commercial business unit, were generally flat in this niche have increased approximately 11.5% on a year to date basisthe first quarter of fiscal 2011 compared to the same period one year ago.in fiscal 2010, although orders increased by approximately 25% driven primarily by large contract orders causing an increase in backlog.  We believe that this increase is the result of improving economic conditions.  The level of large custom contract orders and sales in this niche is subject to volatility as described elsewherein prior filings, and therefore it is difficultorders could decline in future periods, although we continue to project; however, we are seeingsee a growing number of opportunities.  Overall

As a result of the economic and credit environments and the declines in the Commercial market, we have seen net sales decline sequentially each quarter since the first quarter ofopportunities from early fiscal 2009, until the second quartercompetitive pressures in this business unit have increased as competitors go after fewer opportunities.  This has put considerable pricing pressure on all aspects of fiscal 2010.  Although it appears as though sales may bethis business unit and is expected to continue into future quarters.  This has had an adverse impact on an upward trend, we cannot be certain that this will continue given the volatile nature of the current economic conditionsgross margins and competitive forces.  For the long-term, we believe that this market will be a growth area for the company.net sales.

Subject to the foregoing, our Commercial marketbusiness unit generally benefits from increasing product acceptance, lower cost of displays, our distribution network and a better understanding by our customers of the product as a revenue generation tool.

In the past, the seasonality of the outdoor advertising niche has been a factor in the fluctuation of our net sales over the course of thea fiscal year because the deployment of displays slows in the winter months in the colder climate regions of the United States.  Generally, speaking, seasonality is not a material factor in the rest of the Commercial market.business.  Our outlookestimates for net sales and orders in the Commercial marketbusiness unit could vary significantly depending on economic and credit factors and our ability to capture business in our national account niche.
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Order bookingsLive Events Business Unit. The decrease in net sales in the Commercial market were down approximately 42.1%Live Events business unit for the secondfirst quarter of fiscal 2010 as compared to the second quarter of fiscal 2009.  For the first six months of fiscal 2010, orders declined by approximate 51.3%2011 as compared to the same period of fiscal 2009.  The decline was caused by declines in both the reseller and outdoor advertising market for the same reasons as described above.  Orders for the first six months of fiscal 2010 were positively impacted by orders of Galaxy displays for a large convenience store chain based in the Midwest, which helped offset the overall decline.

Live Events Market. Net sales in the Live Events market decreased by approximately 37.6% in the second quarter of fiscal 2010 as compared to the same quarter of fiscal 2009 and on a year-to-date basis are down approximately 27.3%.  The decrease in net sales for the second quarter and year to date for fiscal 2010 as compared to the same periods in fiscal 20092010 was the result of a decline in revenues from large new construction contracts exceeding $5 million as explained in prior filings which led toand the significant growth during fiscal year 2009.decline in opportunities resulting from the current adverse economic conditions.  These large contracts each of which exceeded $5 million, contributed more than $11.2 million and $28.2approximately $15 million in net sales during the secondfirst quarter and first six months of fiscal year 2010 compared to approximately $20.7 million and $49.2$11 million for the same periodsperiod in fiscal 2009.2011.  During the third quarter of fiscal 2010, there was a significant decline in orders for professional baseball facilities and other sports venues which we attributed to the econom ic conditions at that time.  Economic conditions are continuing to adversely impact orders in large sports facilities, causing the decline in orders and sales in large sports venues.  Generally, when orders are not booked due to such factors, they are delayed rather than cancelled, usually for a full year until the start of the next season, assuming the economy improves.  We have not seen significant improvement in order bookings during the first quarter of fiscal 2011 and are uncertain as to when recovery will happen.

DuringBeginning in the fourth quarter of fiscal 2009, we began to see more significant competitive pressure, primarily aggressive pricing by multiple competitors in the Live Events marketplace, that we believe is not sustainable for the long-term.  Although it appears that these pressures may be easing somewhat, it is generally too early to assume that to be the case.  In addition, over the next 24 months, most professional sports leagues are expected to be renegotiating labor contracts with players.  This could negatively impact orders during this period.  Until these pressures are reduced or eliminated, they are likely to adversely affect our ability to book orders and our gross profit margin. As a result of these competitive factors and general economic conditions, it is difficult to forecast netn et sales in the Live Events business unit for the rest of fiscal 2010; however, we realize that given the unusually high level of net sales related to large new construction projects in fiscal 2009, it is likely that net sales will decline significantly in fiscal 2010.2011. In addition, although our Live Events business is typically resistant to economic conditions, the severity of the current economic environment causes usmay continue to be less optimistic about how the economy may impact this business. There have been transactions which have been delayed due to economic conditions, but theas previously described, which have had a significant negative impact to date has not been material. This could change in the future; however,on our business.  However, over the long-termlong term, we expect to see growth, assuming that the economy improves and we are successful at counteracting competitive pressures.
 
Order bookings in the Live Events market were down more than 39.3% in the second quarter of fiscal 2010 as compared to the same period in fiscal 2009 and on a year-to-date basis are down approximately 32.3% due to the decrease in large orders as explained above, competitive pressures, which we believe have caused us to lose orders we otherwise would have earned, and various other factors as explained above.

Our expectations regarding growth over the long-termlong term in large sports venues is due to a number of factors, including the expanding market, with facilities historically spendingtending to spend more on larger display systems; our product and services offerings, which remains the most integrated and comprehensive offerings in the industry; and our field sales and service network, which is important to support our customers. In addition, we benefit from the competitive nature of sports teams, which strive to out-perform their competitors with display systems. This impact has been and is expected to continue to be a driving force in increasing transaction sizes in new construction and major renovations. Growth in the large sports venues is also driven by the desire for high-definition video displays, which typically drives larger displays or higher resolution displays, both of whichwhic h increase the average transaction size.  We believe that the effects of thean adverse economy have a lesser impactare generally less on the sports marketrelated business as compared to our other markets becausebusinesses as evidenced by periods of poor economic downturns that occurred prior to calendar year 2008.  We believe that the adverse economic conditions that have existed over the last couple of years were deep enough to adversely impact our products are generally revenue-generation tools (through advertising) for facilities, and the sports business is generally considered to be less sensitive to economic cycles, although the severity of the current economic conditions are somewhat unprecedented.in a significant way.  Net sales in our sports marketing and mobile and modular portion of this market were less than 1% of total net sales and thus were not material in both the secondfirst quarters of fiscal 20102011 and fiscal 2009.2010.
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Schools and Theatres Market.Business Unit.  Net sales in the Schools and Theatres market decreased 17.3%business unit declined as a result of decreases in orders in the secondsports portion of this business unit.  We believe that the decline in the sports portion of the business unit is due to reasons similar to the decline in the Live Events business.  In addition, we believe that although much of the spending on small sports systems derives from advertising revenues, the impact of declining school budgets is having an adverse impact on this business unit, which seems to have gotten worse in the fourth quarter of fiscal 2010 as comparedand appears to be continuing into the first quarter of fiscal 2011.  Offsetting this decline somewhat has been the increase in opportunities for l arger video systems, primarily in high school facilities that benefit from our sports marketing services which generate the advertising revenue that funds the display systems.  Although it is difficult to project, we believe that the rest of fiscal 2011 could continue to be a challenge for this business unit due to the sameforegoing reasons.  The hoist portion of this business unit increased slightly in the first quarter inof fiscal 2009 and on a year-to-date basis are down approximately 6.2%2011 as compared to the same period one year ago.  Orders forHowever, the market have increased 31.7% for the second quarteramount of fiscal 2010 as compared to the second quarter of fiscal 2009 and on a year-to-date basis are up approximately 3.1%.  Sales decreased principally as a result of the timing of orders in fiscal 2010 as compared to the same periods of fiscal 2009.  During the first quarter of fiscal 2009, many orders were delayed due to execution issues within manufacturing, which caused orders to be cancelled or pushed out into the second quarter of fiscal 2009.  These execution issues didincrease was not occur in the first half of fiscal 2010 and therefore we did not have the unusually large backlog at the beginning of the second quarter of fiscal 2010 that we had at the same time in fiscal 2009, which led to greater sales in the second quarter of fiscal 2009.  As a result, we saw lower sales in the second quarter of fiscal 2010 as compared to the second quarter of fiscal 2009.  Although it appears that we are seeing improvement in orders and sales in this market, it is generally too early to conclude that this market has begun to rebound from the downturn in the economy.material.  For the long-term, we believe that this business unit presents growth opportunities.  Based onopportunities once the forgoing, we expect that orders and net sales will be less in fiscal 2010 as compared to fiscal 2009 within this market.economy improves.

Transportation MarketBusiness Unit. NetThe decline in net sales in the Transportation market increased approximately 21.3% inbusiness unit was due primarily to the secondtiming of customer contracts and required deliveries.  Orders remained strong and were slightly higher than expected during the quarter and were higher than the first quarter of fiscal 2010 as compareddue to the same periodincreased opportunities.  We believe that overall growth in fiscal 2009 and on a year-to-date basis are up approximately 26.9% compared to the same period one year ago.  Orders for the second quarter of fiscal 2010 are up approximately 6.1% over the same period in fiscal 2009 and on a year-to-date basis are down approximately 10.3% over the same period in fiscal 2009.  The decrease in orders on a year-to-date basis does not appear to be a reflection of the current poor economic conditions in the United States.  Rather, we believe it is more a reflection of timing differences on when the orders have been or are expected to be booked and competitive changes in the marketplace.  The increase in net salesthis business unit is the result of federal government stimulus money and prior federal legislation that provided for increased spending on transportation projects, including large increases associated with intelligent transportation systems, and to us gaining market share.  We expect that net sales in the factors impacting orders and timing as driven by our customers and our larger backlog going intoTransportation business unit could increase in fiscal 20102011 as compared to fiscal year 2009.  2010 primarily due to the higher backlog at the beginning of fiscal 2011 as compared to fiscal 2010.

Similar to other markets,business units, it appears that the competitive environment has become more intense as a limited number of competitors have become more aggressive in pricing.  Although we do not expect that this pricing pressure is not sustainable, it is likely to have an adverse impact on our net sales and gross profit margins in the current fiscal year.  Notwithstanding the foregoing, we expect thatfuture quarters.

International Business Unit.  The increase in net sales in the Transportation market will grow in fiscal 2010 as compared to fiscal 2009; however, orders may not increase, depending onInternational business unit was the effectsresult of federal stimulus spending, the competitive environment and our ability to earn that business as it occurs.
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International Market.  Net sales inhigher backlog at the International market in the second quarterbeginning of fiscal 2010 as compared to the second quarter of fiscal 2009 were up approximately 0.8% and on a year-to-date basis are down approximately 50.6%.  Orders were up approximately 7.6% for the second quarter of fiscal 2010 as compared to the second quarter of fiscal 2009 and on a year-to-date basis are down approximately 3.9%.  The decrease in net sales for the first six months of fiscal 2010 as compared to the first six months of fiscal 2009 was attributable, in part, to large orders booked in the fourth quarter of fiscal 2008 for a rail station in Beijing and a network of displays in the U.K. that converted to net sales in the first quarter of fiscal 2009.  Due2011 as compared to the focus on large contracts in this market andbacklog at the small numberbeginning of contracts actually booked, volatility is not unusual.fiscal 2010.  Overall, we have made considerable investments in growing our business internationally, where we do not have the same market share as we do domestically.  As stated in prior filings, in the second half of fiscal 2009, we began to see more competitive pressures in this area similar to the competitive pressures described above in the Live Events market because the competitors tend to overlap.   We believe that this had an adverse impact on our order bookings in the second half of fiscal 2009, which continued in the first half of fiscal 2010.  In spite of the foregoing, it appears that this market may be seeing some strengthening, as our opportunities seemopportuniti es began to be increasing.  Ifincrease in late fiscal 2010 and orders are rising.  Order bookings for the first quarter of fiscal 2011 increased by more than 20% over the same period in fiscal 2010.  The result of this strengthening converts to additional orders inincrease is a much higher backlog at the future, we expect that they will be at lower contract gross profit levelsend of fiscal 2010 and the end of the first quarter of fiscal 2011 as compared to the priorsame periods one year earlier, which, along with anticipated higher orders for the rest of fiscal year.2011 should drive sales higher in fiscal 2011.  As a result of the competitive pressures, we expect to continue to see more challenges to gross profit to win orders.

Advertising Revenues.  We occasionally sell products in exchange for the advertising revenues generated from use of the products.  These sales represented less than 1%0.7% and 2%0.6% of net sales for the first six monthsquarter of fiscal 20102011 and 2009,2010, respectively.  The gross profit percent on these transactions havehas typically been higher than the gross profit percent on other transactions of similar size, although the selling expenses associated with these transactions also are typically higher.

Backlog.  The order backlog as of OctoberJuly 31, 20092010 was approximately $90$144 million as compared to $134$113 million as of NovemberAugust 1, 20082009 and $113$127 million at the beginningend of the secondfourth quarter of fiscal 2010.  Historically, our backlog varies due to the timing of large orders.  The backlog increased from one year ago in all business units except for the Live Events business unit.  Orders outpaced sales by more than $10 million, $14 million and $6 million in the Commercial, Transportation and International business units, respectively, which offset a decline of approximately $2 million in backlog is the result of the lower level of order bookings as previously described across all markets coupled with the differences in net sales during the periods.Live Events business unit.  Backlog varies significantly quarter to quarterquarter-to-quarter due to the effects of large orders, and significant variations can be expected,expec ted, as explained previously. In addition, our backlog is not necessarily indicative of future sales or net income.

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GROSS PROFIT

GROSS PROFIT
  Three Months Ended
  July 31, August 1,
  2010 2009
  Amount Percent Change As a Percent of Net Sales Amount As a Percent of Net Sales
Commercial $ 5,103  11.4%  22.1% $ 4,579  19.7%
Live Events   8,491  (39.2)   20.9    13,966  25.9 
Schools & Theatre   5,538  (1.9)   33.3    5,645  30.6 
Transportation   2,417  (45.8)   32.0    4,462  35.3 
International   5,039  255.4   40.3    1,418  27.0 
  $ 26,588  (11.6)%  26.5%  $ 30,070  26.5%

Gross profit decreased 30.3% to $33.6 million for the second quarter of fiscal 2010 as compared to $48.2 million for the second quarter of fiscal 2009.  For the first six months of fiscal 2010, gross profit decreased 32.0% to $63.6 million compared to $93.6 million for the first six months of fiscal 2009.  As a percent of net sales, gross profit was 29.1% and 27.8% for the three and six months ended October 31, 2009 as compared to 28.4% and 28.3% for the three and six months ended November 1, 2008.  The decrease in gross profit dollars was primarily the result of lower sales, which were partiallysales.  The gross profit percent remained the same in the first quarter of fiscal 2011 as the same period one year ago as a result of lower margins on large contracts being offset by lower warranty and inventory costs.  Warranty costs

The gross profit percent being the same in both periods was the net impact of lower gross profits on our large contract business, which declined by more than $4.2 million inapproximately five percentage points for the secondfirst quarter of fiscal 2010 as compared to the second quarter of fiscal 2009.  For the first half of fiscal 2010, warranty costs were approximately $6 million less than the same period of fiscal 2009.  In addition, higher costs of manufacturing as a percent of cost of goods sold adversely impacted gross profit percents.  The decrease in manufacturing costs for the second quarter of fiscal 2010 as2011 compared to the first quarter of fiscal 2010, offset by a reduction in warranty costs of approximately $1.6 million and improvements in services gross profit.  The decline in large contract gross profit was slightly more than expected as we experienced much lower employee benefit costs, which we do not expect to sustain in future quarters.  Most of these savings were in health insurance costs, which are volatileprimarily due to the nature of being self-insured.  Had we achieved the same percentage of cost of goods soldcompetitive factors described above.  Gross profit percentages were relatively flat in the secondfirst quarter of fiscal 2011 and 2010 ason small contract sales.  Large contracts were approximately 61% and 65% of net sales in the secondfirst quarter of fiscal 2009, manufacturing2011 and 2010, respectively.  Warranty costs woulddeclined to approximately 2.4% of sales in the first quarter of fiscal 2011 as compared to approximately 3.5% in the first quarter of fiscal 2010.

Included in warranty costs in fiscal 2010 were a number of significant and isolated warranty costs that are not expected to recur in fiscal 2011 as explained in prior filings.  We have been $2.6 million less.  Manufacturingchallenged with higher than expected warranty costs include afor the past two fiscal years.  During fiscal 2009, in order to reduce these costs, we began expending significant portioneffort on developing, and have now brought to market, our new DVX technology.  We believe that this common module platform will help reduce warranty costs as well as increase gross profit percents.  We have also invested significant resources in quality initiatives and reliability equipment to test new designs.  We believe that these investments will drive down warranty costs over the long-term.

One of the more significant impacts that we have been experiencing since the middle of fiscal 2001 is the high level of fixed costs which cannot be reduced during periodsas a percentage of lower sales.  However, we continue to reduce costs where we can, including personnel and related costs, to lower this impact.

We are and have been over the past two years investing significant resources into standardizing our large video display product line, whichsales within manufacturing.  Since we believe contained excessive custom design, increasingthat in the future our risk of warranty costs. In addition, to reduce the level of warranty exposure,business will rebound and sales will grow, we believe that over time we will gain leverage in gross profit percentage.  As a result, we have invested in enhanced product reliability testing equipment and personnelnot decreased some of the fixed cost infrastructure, as that would significantly impair our ability to implement more rigorous product testing procedures andrespond to continue to enhance our quality processes in manufacturing. We believe that we have made progress in gaining control over our warranty costs but cannot be certain that new issues will not arise, including those describedrising sales in the notes tofuture.  Total manufacturing conversion costs for the consolidated financial statements.
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During the thirdfirst quarter of fiscal 2009,2011 were approximately $15.8 million as described incompared to $15.4 million for the notes tosame period one year ago.

Within the consolidated financial statements, we discovered a warranty issue caused by our finishing process for certain products which causes the paint on aluminum surfaces to peel in certain conditions. During the second quarter of fiscal 2010, we quantified the reserve and fully provided for all costs to be incurred in connection with the issue.  The final adjustment was not material to the consolidated financial statements.
We strive toward higherCommercial business unit, gross marginsprofit percent increased as a percentresult of net sales, although depending on the actual mix, the performance of larger projects, and our ability to execute on thegross profit improvements in services-related business and level of future sales, margin percentages may not increase.  We continue to examine areas for cost reduction, including personnel costs, and we believe that we can make reductions in manufacturing costs in the future that will positively impact gross profit.  However, any improvementsmore than offsetting declines in gross profit on display system sales.  The majority of the improvement was in the outdoor advertising niche.

Gross profit percents declined in the Live Events business unit, primarily as a result of the impact of competitive factors and the lower level of sales during the year as described above, which resulted in higher costs of excess capacity.  This was partially offset by a decline in warranty costs as a percentage of sales.

Gross profit percents in the Schools and Theaters business unit increased as a result of gross profit improvements in services-related business, partially offset by a slight decline in gross margin percents are subject to volatility based on issues described herein and in our risk factors as contained in our Annual Report on Form 10-K.display system sales.

Gross profit in our Commercial market declined to approximately 27% in the second quarter of fiscal 2010 from approximately 28% in the same period of fiscal 2009.  For the first six months of fiscal 2010, gross profit margin was approximately 24% as compared to 28% for the same period of fiscal 2009.  The decline for both the quarter and year to date is the result of a decline in margin within the national accounts and outdoor advertising business. The decline resulted from greater costs of excess capacity caused by lower sales as previously explained.  In addition, the gross profit has declined in most niches within the commercial market due to increased competition and costs of services and warranties.
Gross profit in our Live Events marketTransportation business unit decreased to approximately 28% in the second quarter of fiscal 2010 as compared to approximately 33% in the second quarter of fiscal 2009. For the first six months of fiscal 2010, the gross profit margin was approximately 27% as compared to 32% for the same period of fiscal 2009.  The decrease for the first six months of fiscal 2010 compared to the same period of fiscal 2009 was primarily the result of higher service and project engineering costs as a percent of sales.  This has been partially offset by slightly better product margins. 

Gross profit in our Schools and Theatres market decreased to approximately 28% in the second quarter of fiscal 2010 from approximately 29% in the second quarter of fiscal 2009.  For the first six months of fiscal 2010, gross profit was 30% compared to 28% for the same period in fiscal 2009. This improvement on a year to date basis resulted from higher margins on our standard products, primarily scoreboards and Galaxy displays, as a result of tighter controls over discounting as well as less variance in manufacturingthe impact of plant utilization costs on the lower level of net sales.

Within the International business unit, gross profit increased as a result of more efficient operations, which was reflectedbetter gross margin percents being achieved on projects and better utilization of facilities in better product lead timesAsia due to the higher net sales there.

It is difficult to project gross profit levels for the market.  This improvement was partially offset by lower margins in services and other areas.
Gross profit in our Transportation market increased to approximately 34% in the second quarterrest of fiscal 20102011 as a result of the uncertainty on the level of sales, warranty costs and the competitive factors described previously.  If sales were to remain flat in 2011 as compared to approximately 19% in2010, we believe that gross profits would rise as a result of new product introductions, primarily the second quarter of fiscal 2009. For the first six months of fiscal 2010, theDVX technology, and lower warranty costs and inventory write-downs.  If sales were to decline, it may be difficult to prevent gross profit margin was approximately 35% as compared to approximately 20%percents from declining, depending on the magnitude of the decline in the same period in fiscal 2009.  The increase was the result of better margins achieved on contracts booked for delivery in the first half of fiscal 2010 as compared to the first half of fiscal 2009.net sales.
 
Gross profit in the International market increased to approximately 33% in the second quarter of fiscal 2010 as compared to approximately 7% in the same period one year ago.  For the first six months of fiscal 2010, the gross profit margin was approximately 32%, compared to approximately 20% for the same period in fiscal 2009.  The increase in gross profit percent for fiscal 2010 on a year to date basis was the result of lower warranty costs in fiscal 2010. -24-


OPERATING EXPENSES

 Three Months Ended
 July 31, August 1,
 2010 2009
 Amount Percent Change As a Percent of Net Sales Amount As a Percent of Net Sales
Selling$ 12,338  (14.1)%  12.3% $ 14,368  12.7%
General and administrative  5,588  (14.5)   5.6    6,534  5.8 
Product design and development  4,553  (22.4)   4.5    5,870  5.2 
 $ 22,479  (16.0)%  22.4%  $ 26,772  23.6%

Operating expenses which are comprised of selling, general and administrative expenses and product design and development costs, decreased by approximately 14.1% to $24.4 millioncosts.  The changes in the second quartervarious components of fiscal 2010 from $28.4 million in the second quarter of fiscal 2009.  As a percent of net sales, operating expenses increased to 21.1% of net sales in the second quarter of fiscal 2010 from 16.7% of net sales for the second quarter of fiscal 2009.  Operating expenses decreased 13.2% from $59.0 million for the six months ended November 1, 2008 to $51.2 for the six months ended October 31, 2009.are explained below.  As a result of the downturn in orders and net sales that arosestarted during the thirdsecond quarter of fiscal 2009, we began to decrease all types of operating expenses to partially keep pace with the declining net sales. We expect theseAlthough we will continue efforts to continue throughout fiscal 2010. Thereduce costs, the ultimate level of decreased spending is difficult to estimate, as it involves continuous and evolving efforts. Our most significant cost factor within operating expense is personnel related costs, and, to date, our approach has been focused on allowing attrition and limited reductions in workforce, coupled with a general hiring freeze, to drive a significant portion of the decrease coupled with a general hiring freeze.in personnel costs. In addition, we have implemented wage freezes for salaried employees beginning in fiscal 2010 and have implemented various other cost reduction initiatives.  We have limited the amount of decreases in spending so that we do not adversely impact our business when the economy and the market for our products improve, as our intention is to emerge from the downturn stronger than when we entered it.

All areas of operating expenses on a year to date basis were impacted becauseSince the first quarter of fiscal 2009, included 14 weeks as opposed towe have reduced operating expenses by over 25%.  During the more common 13 weeksfourth quarter of fiscal 2010, we reduced the number of our full-time employees by approximately 7%, which provides annual savings in excess of $5 million. We also removed the wage freeze beginning in fiscal 2011 but maintained a cap on total wage increases for the fiscal year.  These cost savings are spread among all areas of the company and began impacting operating expenses in the first quarter of fiscal 2010.2011.  However, at the current level of sales, we believe that we need to reduce costs further, and we will generally rely on attrition for the first two quarters of fiscal 2011 to reduce personnel costs further.  The first two quarters of the fiscal year are our key selling periods, and, as such, we believe that some stability in the business is important during this time.  If sales do not develop according to plans, we may take further action to reduce costs as we near the third quarter of fiscal 2011.
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Selling Expenses. Selling expenses consist primarily of salaries, other employee-related costs, travel and entertainment expense, facilities-related costs for sales and service offices, and expenditures for marketing efforts, including collateral materials, conventions and trade shows, product demos and supplies.

Selling expenses decreased 16.8% to $12.9 million for the three months ended October 31, 2009 as compared to $15.5 million for the secondfirst quarter of fiscal 2009.  Selling expenses decreased 14.4% to $27.3 million for the six months ended October 31, 2009 from $31.9 million for the same period in fiscal year 2009.  Selling expenses increased to 11.2% of net sales for the second quarter of fiscal 2010 from 9.1% of net sales for the second quarter of fiscal 2009.
Selling expenses for the second quarter of fiscal 20102011 were lower than selling expenses in the secondfirst quarter of fiscal 20092010 as a result of a decrease in personnel costs, including taxes and benefits, of approximately $1.3$1.5 million, a decline of $0.6$0.5 million in travel and entertainment costs,depreciation, a $0.4$0.1 million decrease in costs of conventions, and a decrease of $0.3$0.2 million in bad debt expense and anoffset by a net increase of $0.1$0.3 million in various other categories.  The decrease in travel and entertainmentdepreciation costs is a reflection of the lower level of sales opportunities and cost savings initiatives in place.initiatives.  The decrease in costs of conventions is a result of cost savings initiatives, which resulted in a lower number of trade shows attended and decreased costs of those where attendance was appropriate.

Throughout the rest of fiscal 2010, we anticipate selling costs to decline from the current level.  This estimate is subject to containing costs, such as The decrease in bad debt expense and travel and entertainment costs, and achieving additional employee attrition duringis due to the remaindernatural volatility of bad debt expense that we experience.  Throughout fiscal 2011, we b elieve that selling expenses might rise slightly from the level of the first quarter of fiscal 2011, but for the year, they should decrease from their level in fiscal 2010.

General and Administrative. General and administrative expenses consist primarily of salaries, other employee-related costs, professional fees, shareholder relations fees, facilities and equipment-related costs for administration departments, amortization of intangibles and supplies.

General and administrative expenses decreased 21.1% to $6.0 million forin the secondfirst quarter of fiscal 2010 as compared to $7.6 million for the second quarter of fiscal 2009.  General and administrative expenses decreased 17.8% to $12.5 million for the first six months of fiscal 2010 as compared to $15.2 million for the first six months of fiscal 2009.

General and administrative expenses increased to 5.2% as a percent of net sales for the second quarter of fiscal 2010 from 4.5% of net sales for the second quarter of fiscal 2009.  For the first six months of fiscal 2010, general and administrative expenses increased to 5.5% of net sales as compared to 4.6% of net sales for the first six months of fiscal 2009.

General and administrative expenses decreased in the second quarter of fiscal 20102011 over the same period in fiscal 20092010 due to decreases of $0.3$0.6 million in personnel costs, including taxes and benefits, $0.5along with decreases in other expenses of $0.3 million, the majority of which was in professional and consulting fees, $0.1 in recruitment fees, $0.2 in software and hardware costs, and $0.5 in other various expenses.fees.  Generally, all declines in spending within this area are due to ongoing cost reduction efforts.  We expect to continue examining opportunities for cost reductions withinThroughout the rest of fiscal 2011, we anticipate general and administrative expenses; however, material declinescosts will be slightly up from the current level may become more difficult to realize.but below fiscal 2010.

Product Design and Development. Product design and development expenses consist primarily of salaries, other employee-related costs, facilities and equipment-related costs and costs of supplies.

ProductInvestments in our DVX technology and various other initiatives to standardize display components and in other display technologies and related items, including control systems for both single site displays and networked displays, continued to drive product design and development expenses increased 3.8%expenses.  The decline in the first quarter of fiscal 2011 as compared to $5.5 million for the secondsame period one year ago is the result of the lower level of personnel as a result of the reductions in the fourth quarter of fiscal 2010 previously discussed and the higher percentage of engineering time charged to large contracts as opposed to product development.  This allocation of time can vary quarter to quarter based on the contracts in progress.  We expect that product development costs will decrease in dollars in fiscal 2011 but will likely exceed our long-term target of approximately 4% of net sales.

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CONTRIBUTION MARGIN BY SEGMENT

The following table sets forth contribution margin, defined as gross profit less selling expenses, by segment:

   Three Months Ended
   July 31, August 1,
   2010 2009
   Amount Percent Change Amount
Contribution Margin        
 Commercial$ 1,988  121.1 % $ 899
 Live Events  5,076  (48.6)    9,875
 Schools & Theatres  3,028  22.9    2,463
 Transportation  1,537  (55.9)    3,483
 International  2,621  (357.5)    (1,018)
  Segment Contribution Margin$ 14,250  (9.2) %  $ 15,702

Contribution margin by segment is based on gross profit and selling costs, which includes allocations of various expenses on a discretionary basis that may not be indicative of the segment’s performance on a stand-alone basis.  Therefore we caution reaching conclusions as to performance based on these disclosures, which are required under generally accepted accounting principles.  All business units’ results were impacted as a result of the changes in sales and gross profit as previously discussed.  The remaining change impacting the contribution margin was in selling expense, which was down in the first quarter of fiscal 2011 as compared to $5.3 million for the secondsame quarter of fiscal 2009.  Product design and development expenses decreased 3.4% to $11.4 million for the first six months ofin fiscal 2010 as compared to $11.8by approximately $0.6 million, for$0.7 million, $0.7 million and $0.1 million in the first six months of fiscal 2009.

Product designCommercial, Live Events, Schools and developmentTheaters and Transportation business units, respectively.  Selling expenses increased to 4.8% as a percent of net sales forin the second quarter of fiscal 2010 from 3.1% of net sales for the second quarter of fiscal 2009.  For the first six months of fiscal 2010, product design and development expenses increased to 5.0% of net sales as compared to 3.6% of net sales for the first six months of fiscal 2009.

During the second quarter of fiscal year 2009, we committed to specific plans for developing a new module product platform for our large display technology for the purpose of gaining reliability and improved operational control.  As a result, we have scaled back our expectations for cost reductions in product development.  In addition, we have transferred some personnel from other areas of the company to product development to help speed this development and aid in other development projects.

Based on the foregoing, we expect that product design and development expenses will approximate between 5.0% and 5.5% of net sales for fiscal 2010.International business unit were flat.

INTEREST INCOME AND EXPENSE

We occasionally generate interest income through product sales on an installment basis, under lease arrangements or in exchange for the rights to sell and retain advertising revenues from displays, which result in long-term receivables. We also invest excess cash in short-term temporary cash investments and marketable securities that generate interest income.  Interest expense is comprised primarily of interest costs on our notes payable and long-term debt.
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Interest income decreased 20.0%increased 21.3% to $0.5 million for the first quarter of fiscal 2011 compared to $0.4 million for the secondfirst quarter of fiscal 2010 compared to $0.5 million for the second quarter of fiscal 2009.  For the first six months of fiscal 2010, interest income decreased 20.0% to $0.8 million from $1.0 million for the first six months of fiscal 2009.2010.  The decreaseincrease was the result of lowerhigher levels of interest-bearing long-term receivables.temporary cash investments.  We expect that the amount of interest income will decreaseincrease in fiscal 20102011 over fiscal 20092010 due to the lower levels of interest-bearing receivables, but that the decrease will be partially offset by the interest income on higher levels of temporaryinterest income we anticipate receiving as we redeploy excess cash investments; however, our business is characterized by a great deal of volatility of working capital components, and therefore cash balances could be lower than expected, leading to lower interest income.into higher yielding investments.

Interest expense decreased slightly for the secondfirst quarter of fiscal 2010 as compared to the second quarter of fiscal 2009.  For the first six months of fiscal 2010, interest expense decreased 50.0% to $0.1 million from $0.2 million for the first six months of fiscal 2009.  The decrease is due to lower average borrowings outstanding during the first half of fiscal 20102011 as compared to the first halfquarter of fiscal 20092010 and lower bank costs for letters of credit.is not material to our financial results.  We expect that interest expense will remain at relatively low levels for the rest of fiscal 2010.
2011.

OTHER INCOME (EXPENSE), NET

Other income (expense) decreasedincreased for the secondfirst quarter of fiscal year 20102011 to a lossgain of $0.7$0.1 million as compared to a loss of $1.3($0.6) million for the secondfirst quarter of fiscal year 2009.  For2010.  The increase was a result of the first six months of fiscal 2010, it decreased to a loss of $1.3 million as compared to a loss of $1.7 million for the same period in fiscal 2009.  The decrease of net other expense results from the effects of earnings attributable to unconsolidated affiliates and currency gains and losses and a pre-tax loss of approximately $0.2 million in the first quarter of fiscal 2010 from the sale of our investment in Ledtronics, our Malaysia affiliate.  Finally,affiliate, and the recognition of approximately $0.7 million in equity losses related to our investment in Outcast Media International. Inc. (“Outcast”).  As explained previously, we had previously written our investment in Outcast down to zero and therefore we are no longer recognizing our share of losses in Outcast.

In addition, as a result of the loss in value of the U.S. dollar, we experienced lower levels of currency losses on U.S. dollar advances to foreign subsidiaries.  On a year to dateyear-to-date basis, we have realized approximately $0.7$0.3 million moreless in currency gains in fiscal 20102011 versus the same period in fiscal 2009.  We also continue to have losses resulting from our equity investment in OutCast Media International, Inc. (“OutCast”), formerly known as FuelCast Media International, LLC.  These losses are approximately $0.2 million higher in the second quarter and year to date for fiscal 2010 as compared to the same periods one year ago.  Furthermore, our losses could increase in the rest of fiscal 2010, as explained in Note 10 of the consolidated financial statements.  The losses could result if OutCast is unable to refinance its debt which includes approximately $1.6 million owed to us and approximately $1.8 million which we guarantee.  As of the date of filing we have entered into a letter of intent which includes repayment of accounts owed to us.2010.

INCOME TAX EXPENSE

Income taxes were approximately $3.9$2.2 million in the secondfirst quarter of fiscal 20102011 and $6.8 million for the second quarter of fiscal 2009.  For the first six months of fiscal 2010, income taxes decreased to $5.5 million as compared to $11.9$1.6 million for the first six monthsquarter of fiscal 2009.  The effective tax rate for the six months ended October 31, 2009 was 46.8% as compared to 35.1% for the first six months of fiscal 2009.2010.  The effective rate for the secondfirst quarter of fiscal 20102011 was approximately 44.8%47% as compared to 35.7%53% for the secondfirst quarter of fiscal 2009.2010.  Our effective tax rate can vary significantly due to the mix of pre-tax income in different countries and the estimate of the annual effective rate in each country.  The increase for the quarter and year to datedecrease in the effective rate in the first quarter of fiscal 2011 as compared to the same period one year ago is due to the sizelower level of losses incurred in lower tax foreign jurisdictions relativecountries and was partially offset by the higher anticipated domestic effective rate which results from the elimination of the research and development tax credit.  In the first quarter of fi scal 2010, the pre-tax losses in China were approximately $1.4 million as compared to domesticpre-tax income whichof approximately $0.1 million in the first quarter of fiscal 2011.  This inclusion of pre-tax losses at lower rates causes the effective rate to increase.  In addition, dueCurrently, there are efforts underway in Congress to reinstate the lower levels of income expected for the year domestically, the itemsresearch and development tax credit effective on January 1, 2010.  If that cause a change from the statutory ratewere to the effective rate have a more significant impact.  If we are able to increase our income,occur, we would expect thatrecognize the effective tax rate will decrease.benefits of the reinstatement at the time it becomes law.
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LIQUIDITY AND CAPITAL RESOURCES

Working capital was $121.5$119.1 million at OctoberJuly 31, 20092010 and $107.3$115.6 million at May 2, 2009.1, 2010.  We have historically financed working capital needs through a combination of cash flow from operations and borrowings under bank credit agreements.

Cash provided by operations for the first six monthsquarter of fiscal 20102011 was $29.7$13.6 million.  Net income of $6.3$2.4 million plus depreciation and amortization of $11.3 million, $9.4$5.3 million in changes in net operating assets, adjusted by depreciation and the add-backamortization of $1.3$5.1 million, of equity in net losses of equity investments, and $1.7$0.8 million of stock-based compensation, and $0.1 million of various other items, generated most of the cash provided by operations.

The most significant drivers of the change in net operating assets for the first sixthree months of fiscal 20102011 were the decreases in accounts receivable, long-term receivables, inventories, and costs and estimated earnings in excess of billings and increases in customer deposits.  These changes were offset by decreases in accounts payable, billing in excess of costs and estimated earnings, accrued expenses and warranty obligations, and income taxes payable.  The decrease in accounts receivables and inventories was the result of the lower level of net sales; however, days sales outstanding increased by two days over fiscal 2009 year end2010 year-end levels.  Days inventory outstanding decreased slightly as compared to the end of fiscal 2009.2010.  Other changes in net operating assets were not significant and generallyge nerally related to the change in overall business during the quarter.  Overall, changes in operating assets and liabilities can be impacted by the timing of cash flows on large orders, as described above, that can cause significant fluctuations in the short term.  As a result of various initiatives underway, including changes in manufacturing, purchasing, collections and payment processes, we expect to continue improving our cash flow relative to sales and costs of goods sold from operating activities.
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Cash used by investing activities of $5.9$3.2 million for the first six months ofquarter fiscal 20102011 included $6.2$1.7 million for purchases of property and equipment and $0.3a $1.8 million loan to a related party of purchased receivables from an affiliate,equity investee, which was offset by $0.1 million of proceeds from theinsurance for assets destroyed in a fire and $0.1 million from sale of property and equipment and $0.5 million from sale of Ledtronics, our Malaysian affiliate.equipment.  During the first six monthsquarter of fiscal 2010,2011, we invested approximately $1.7$0.8 million in manufacturing equipment, $1.3$0.3 million in product demonstration equipment, $1.3and $0.6 million in information systems infrastructure, including software, $0.3 million in facilities, and $1.7 million in rental equipment.software.  These investments were made to support sales, in the case of demo and rental equipment, and other areas, primarily for maintaining existing infrastructure rather than for growth needs.  As of the end of the secondfirst quarter of fiscal 2010,2011, capital expenditures were 2.7%1.7% of net sales.  The purchase of receivables from an affiliate consists of our purchase of receivables from OutCast to facilitate cash flow from operations of their business.sales

Cash used by financing activities of $3.7$3.8 million for the first six monthsquarter of fiscal 20102011 consisted of the dividend paid to shareholders of $3.9$4.1 million on June 23, 2009,25, 2010, which was partially offset by $0.2$0.3 million of proceeds from the exercise of stock options.  During the second quarter of fiscal 2010, we paid off the long-term debt related to a purchase of a long-term software maintenance agreement incurred in the first quarter as a result of incentives and pricing considerations.

Included in receivables as of OctoberJuly 31, 20092011 was approximately $6.6$1.9 million of retainage on long-term contracts, all of which is expected to be collected within one year.

We have used and expect to continue to use cash reserves and, to a lesser extent, bank borrowings to meet our short-term working capital requirements. On large product orders, the time between order acceptance and project completion may extend up to and exceed 24 months depending on the amount of custom work and the customer’s delivery needs. We often receive down payments or progress payments on these product orders. To the extent that these payments are not sufficient to fund the costs and other expenses associated with these orders, we use working capital and bank borrowings to finance these cash requirements.

Our product development activities during the first six monthsquarter of fiscal 20102011 included the enhancement of existing products and the development of new products from existing technologies. Product design and development expenses were $5.5$4.6 million for the secondfirst quarter of fiscal 20102011 as compared to $5.3$5.9 million for the secondfirst quarter of fiscal 2009.2010. We intend to incur expenditures at a rate of approximately 5.0%4.75% to 5.5% of fiscal year 20102011 net sales to develop new display products using various display technologies to offer higher resolution and more cost effective and energy efficient displays. We also intend to continue developing software applications for our display systems to enable these products to continue to meet the needs and expectations of the marketplace.

We have a credit agreement with a bank whichthat was amended on November 12, 2009, which provides for a $35.0 million line of credit and includes up to $15.0 million for standby letters of credit.  The line of credit is due on November 15, 2010. The interest rate ranges from LIBOR plus 125 basis points to LIBOR plus 175 basis points depending on certain ratios.the ratio of interest-bearing debt to EBITDA, as defined.  EBITDA is defined as net income before income taxes, interest expense, depreciation and amortization.  The effective interest rate was 1.0%1.7% at OctoberJuly 31, 2009.2010.  We are assessed a loan fee equal to 0.125% per annum of any non-used portion of the loan.  As of OctoberJuly 31, 2009,2010, there were no advances under the line of credit.
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The credit agreement is unsecured andunsecured.  In addition to provisions that limit dividends to the current year net profits after tax, the credit agreement also requires us to complybe in compliance with certain covenants, including the maintenance of tangible net worth of at least $75 million, a minimum liquidity ratio, a limit on dividends and distributions and a minimum adjusted fixed charge coverage ratio.  following financial ratios:

a.
A minimum fixed charge coverage ratio of 2 to 1 at the end of any fiscal year.  The ratio is equal to (a) EBITDA less dividends, a capital expenditure reserve of $6 million, and income tax expense, over (b) all principal and interest payments with respect to debt, excluding debt outstanding on the line of credit, and
b.A ratio of interest-bearing debt, excluding any marketing obligations, to EBITDA of less than 1 to 1 at the end of any fiscal quarter

We were in compliance with all applicable covenants as of OctoberJuly 31, 2009.

Daktronics Shanghai, Ltd., has established a line2010 and expect to be in compliance with all applicable covenants at the end of credit for $1.5 millionfiscal year 2011.  The minimum fixed charge coverage ratio as of July 31, 2010 was 6.2 to facilitate the issuance of bank guarantees in connection with orders it receives.  The fees on the line are equal to 0.5% of the outstanding bank guarantees,1, and the lineratio of credit is secured by a letterinterest-bearing debt to EBITDA as of credit issued by us.  The line expires on MayJuly 31, 2010.  As of October 31, 2009, no advances under the line of credit or bank guarantees were outstanding.2010 was approximately 0.1 to 1.

On May 28 2009,June 4, 2010, our Board declared an annual dividend payment of $0.095$0.10 per share on our common stock for the fiscal year ended May 2, 2009.1, 2010.  Although we intend to pay regular annual dividends for the foreseeable future, all subsequent dividends will be reviewed annually and declared by our Board of Directors at its discretion.

We are sometimes required to obtain performance bonds for display installations and we have a bonding line available through a surety company that provides for an aggregate of $100 million in bonded work outstanding. At OctoberJuly 31, 2009,2010, we had approximately $20.9$35.0 million of bonded work outstanding against this line.

We believe that if our growth extends beyond current expectations or if we make any strategic investments, we may need to increase our credit facility or seek other means of financing our growth.financing.  We anticipate that we will be able to obtain any needed funds under commercially reasonable terms from our current lender or other sources.  We believe that our working capital available from all sources will be adequate to meet the cash requirements of our operations in the foreseeable future.
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RECENT EVENTS

In October 2009, our subsidiary Star Circuits, Inc., which produces circuit boards for use in our products, had a fire which damaged or destroyed its key production equipment and building mechanical and structural components.  Operations have been stopped in this facility until new equipment is installed and building repair is completed, which is estimated to be in the fourth quarter of fiscal 2010.  Our insurance policies and coverages entitle us to receive payments for business interruption, as well as recoveries for damage to the building and equipment as a result of the fire. Income resulting from business interruption insurance, if any, and property damage insurance will not be recognized until all contingencies are resolved. The total extent of the property damage and other expected costs to rebuild and cover losses are estimated to be between approximately $2.0 to $4.0 million.  Although there are assets included within inventory and property and equipment that have been impaired, we believe that insurance proceeds will be sufficient to cover substantially all of the losses and the additional expenses incurred and therefore we have not recognized any losses as of October 31, 2009.  This estimate is subject to change based on the final insurance settlement and completion of our analysis of potential losses. We have been able to source the circuit boards from an outside vendor.
IItemtem 3. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

FOREIGN CURRENCY EXCHANGE RATES

Through OctoberJuly 31, 2009,2010, most of our net sales were denominated in United States dollars, and our exposure to foreign currency exchange rate changes on net sales has not been significant. Net sales originating outside the United States for the secondfirst quarter of fiscal 20102011 were approximately 12.4%15.0% of total net sales, of which a portion was denominated in Canadian dollars, euros,Euros, Chinese renminbi, British pounds, Hong Kong dollars or British pounds.other currencies. If we believed that currency risk in any foreign location was significant, we would utilize foreign exchange hedging contracts to manage our exposure to the currency fluctuations. Over the long-term,long term, net sales to international markets are expected to increase as a percentage of net sales and, consequently, a greater portion of this business could be denominated in foreign currencies. In addition, we fund our foreign subsidiaries’ operating cash to foreign subsidiariesneeds in the form of loans denominated in United States dollars.  As a result, operating results may become subject to fluctuations based upon changes in the exchange rates of certain currencies in relation to the United States dollar. To the extent that we engage in international sales denominated in United States dollars, an increase in the value of the United States dollar relative to foreign currencies could make our products less competitive in international markets. This effect is also impacted by the sources of raw materials from international sources. We will continue to monitor and minimize our exposure to currency fluctuations and, when appropriate, use financial hedging techniques, including foreign currency forward contracts and options, to minimize the effect of these fluctuations. However, exchange rate fluctuations, as well as differing economic conditions, changes in political climates, differing tax structures and otheroth er rules and regulations could adversely affect our financial results in the future.

INTEREST RATE RISKS

Our exposure to market rate risk for changes in interest rates relates primarily to our debt, marketing obligations, and long-term accounts receivables. We maintain a blend of both fixed and floating rate debt instruments. As of OctoberJuly 31, 2009,2010, our outstanding debt and marketing obligations approximated less than $0.1$1.0 million, substantially all of which was in variablefixed rate obligations. Each 100 basis point increase or decrease in interest rates would have an insignificant annual effect on variable rate debt interest based on the balances of such debt as of October 31, 2009. For fixed-rate debt, interest rate changes affect its fair market value but do not affect earnings or cash flows.

In connection with the sale of certain display systems, we have entered into various types of financings with customers. The aggregate amounts due from customers include an imputed interest element. The majority of these financings carry fixed rates of interest. As of OctoberJuly 31, 2009,2010, our outstanding long-term receivables were approximately $20.6$22.4 million. Each 25 basis point increase in interest rates would have an associated annual opportunity cost to us of approximately $0.1 million.
 
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The following table provides information aboutmaturities and weighted average interest rates on our financial instruments that are sensitive to changes in interest rates, including debt obligations, for the last two quarters of fiscal year 20102011 and subsequent fiscal years.  Weighted average variable interest rates are based on implied forward rates in the yield curve at the reporting date.

 Fiscal Years (dollars in thousands)  Fiscal Years (dollars in thousands)   
 2010 2011 2012 2013 2014 Thereafter2011 2012 2013 2014 2015 Thereafter
Assets:                             
Long-term receivables, including                             
current maturities:                             
Fixed-rate $4,627 $3,347 $3,095 $2,734 $1,564 $5,314$7,184  $3,447  $3,315  $1,982  $1,872  $4,427 
Average interest rate  7.6%  8.0%  8.0%  8.0%  8.2%  8.4% 8.4%  8.1%  8.1%  8.3%  8.5%  8.4%
Liabilities:                                         
Long- and short-term debt                                         
Fixed-rate $13 $26 $- $- $- $-$27  $-  $-  $-  $-  $- 
Average interest rate  0.0%  0.0%  0.0%  0.0%  0.0%  0.0% 0.0%  0.0%  0.0%  0.0%  0.0%  0.0%
Long-term marketing obligations,                                         
including current portion                                         
Fixed-rate $105 $361 $247 $137 $134 $7$222  $216  $200  $169  $61  $59 
Average interest rate  9.2%  8.9%  8.8%  8.7%  8.9%  8.4% 8.5%  8.7%  8.7%  8.9%  8.9%  9.0%

The carrying amounts reported on the balance sheet for long-term receivables and long- and short-term debt approximates their fair value.

Approximately $53.0$66.9 million of our cash balances are denominated in United States dollars.  Cash balances in foreign currencies are operating balances maintained in accounts of our foreign subsidiaries. A portion of the cash held in foreign accounts is used to collateralize outstanding bank guarantees issued by the foreign subsidiary.

IItemtem 4.  CONTROLS AND PROCEDURES

We carried out an evaluation, under the supervision and with the participation of our management, including our Chief Executive Officer and Chief Financial Officer, of the effectiveness of the design and operation of our “disclosure controls and procedures,” as that term is defined in Rule 13a-15(e) and Rule 15d-15(e) under the Securities Exchange Act of 1934, as of OctoberJuly 31, 2009,2010, which is the end of the period covered by this report.  Based upon that evaluation, the Chief Executive Officer and Chief Financial Officer concluded that as of OctoberJuly 31, 2009,2010, our disclosure controls and procedures were effective.

Based on the evaluation described in the foregoing paragraph, our Chief Executive Officer and Chief Financial Officer concluded that during the quarter ended OctoberJuly 31, 2009,2010, there was no change in our internal control over financial reporting that has materially affected, or is reasonably likely to materially affect, our internal control over financial reporting.

PPARTART II. OTHER INFORMATION

IItemtem 1.  LEGAL PROCEEDINGS

Our company and two of our executive officersWe are named as defendantsinvolved in a consolidated class action filedvariety of other legal actions relating to various matters that arise in the U.S. District Court for the Districtnormal course of South Dakota in November 2008 on behalf of a class of investors who purchased our stock in the open market between November 15, 2006 and April 5, 2007.  In an Amended Consolidated Complaint filed on April 13, 2009 (“Complaint”), the plaintiffs allege that the defendants made false and misleading statements of material facts about our business and expected financial performance in the company’s press releases, its filings with the Securities and Exchange Commission, and conference calls, thereby inflating the price of the company’s common stock.  The Complaint alleges claims under Sections 10(b) and 20(a) of the Securities Exchange Act of 1934, as amended (“Exchange Act”).  The Complaint seeks compensatory damages on behalf of the alleged class in an unspecified amount, reasonable fees and costs of litigation, and such other and further relief as the Court may deem just and proper.  On June 5, 2009,business.  Although we filed a motion to dismiss the Complaint.  In July 2009, the plaintiffs filed a memorandum of law in opposition to our motion to dismiss.  In September 2009, we filed a reply memorandum in support of the motion to dismiss.  Briefing on the motion is underway.

We believe that we, and the other defendants, have meritorious defenses to the claims made in the Complaint, and we intend to contest these actions vigorously. We are not ableunable to predict the ultimate outcome of this litigation, but regardlessthese legal actions, it is the opinion of management that the meritsdisposition of the claims, it may be costly and disruptive. The total costs cannot be reasonably estimated at this time. Securities class action litigation can result in substantial costs and divert our management’s attention and resources, which maythese matters, taken as a whole, will not have a material adverse effect on our business, financial condition and results of operations, including our cash flow.  

In the third quarter of fiscal 2008, our Board of Directors received letters from lawyers acting on behalf of three of our shareholders.  The letters demanded that our company pursue claims against our officers, directors, and unspecified others for allegedly wrongful conduct based upon the same general events as are alleged in the Complaint.  The Board referred the demands to a special committee of independent directors for investigation and action.  The special committee concluded its investigation and determined that it would not be in the best interests of the company to take any action on the allegations contained in the demands at this time and that it will continue to monitor the matter and revisit the demands if more information becomes available.  Consolidated Financial Statements.
 
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IItemtem 1A.  RISK FACTORS

The discussion of our business and operations included in this Quarterly Report on Form 10-Q should be read together with the risk factors described in Item 1A. of our Annual Report on Form 10-K for the fiscal year ended May 2, 2009.  It describes1, 2010.  They describe various risks and uncertainties to which we are or may become subject. These risks and uncertainties, together with other factors described elsewhere in this Report, have the potential to affect our business, financial condition, results of operations, cash flows, strategies or prospects in a material and adverse manner. New risks may emerge at any time, and we cannot predict those risks or estimate the extent to which they may affect financial performance.

IItemtem 2.  UNREGISTERED SALES OF EQUITY SECURITIES AND USE OF PROCEEDS

Not applicable.

IItemtem 3.  DEFAULTS UPON SENIOR SECURITIES

Not applicable.
 
Item 4.  SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS
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Not applicable.

IItemtem 4.  [REMOVED AND RESERVED]


Item 5.  OTHER INFORMATION

Not applicable.

IItemtem 6.  EXHIBITS

The following exhibits are filed withincluded as part of this Quarterly Report on Form 10-Q:

31.1
Certification of the Chief Executive Officer required by Rule 13a-14(a) or Rule 15d-14(a) under the Securities Exchange Act of 1934, as adopted pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.(1)
31.2
Certification of the Chief Financial Officer required by Rule 13a-14(a) or Rule 15d-14(a) under the Securities Exchange Act of 1934, as adopted pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.(1)
32.1
Certification of the Chief Executive Officer pursuant to Section 906 of the Sarbanes-Oxley Act of 2002 (18 U.S.C. Section 1350).(1)
32.2
Certification of the Chief Financial Officer pursuant to Section 906 of the Sarbanes-Oxley Act of 2002 (18 U.S.C. Section 1350).(1)
(1)Filed herewith electronically.
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SSIGNATURIGNATUREE

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.



 /s/ William R. Retterath
 Daktronics, Inc.
 William R. Retterath
 Chief Financial Officer
 (Principal Financial Officer and
 and Principal Accounting
Officer)

Date: November 25, 2009September 3, 2010

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