UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

FORM 10-Q

QUARTERLY REPORT UNDER SECTION 13 OR 15(d)
OF THE SECURITIES EXCHANGE ACT OF 1934

(Mark One)

(Mark One)
   
X IN BALLOT BOX
QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
SECURITIES EXCHANGE ACT OF 1934

For the quarterly period ended JuneSeptember 30, 2001

OR

________________to _____________________
 
OR
OPEN BALLOT BOXTRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
SECURITIES EXCHANGE ACT OF 1934

For the transition period from _______ to _______

Commission file number 1-4171

KELLOGG COMPANY

State of Incorporation—Delaware

State of Incorporation—Delaware                          IRS Employer Identification No.38-0710690

One Kellogg Square, P.O. Box 3599, Battle Creek, MI 49016-3599

Registrant’s telephone number: 616-961-2000

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Sections 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.

Yes X IN BALLOT BOX     No

Common Stock outstanding JulyOctober 31, 2001 — 406,166,805– 406,476,332 shares

 


TABLE OF CONTENTS

PART I — Financial InformationFINANCIAL INFORMATION
ItemITEM 1:
Consolidated Balance SheetCONSOLIDATED BALANCE SHEETJuneSEPTEMBER 30, 2001, and DecemberAND DECEMBER 31, 2000
Consolidated Statement of EarningsCONSOLIDATED EARNINGSthree and six months ended JuneTHREE AND NINE MONTHS ENDED SEPTEMBER 30, 2001 andAND 2000
Consolidated Statement of Cash FlowsCONSOLIDATED STATEMENT OF CASH FLOWSsix months ended JuneNINE MONTHS ENDED SEPTEMBER 30, 2001 andAND 2000
Notes to Consolidated Financial StatementsNOTES TO CONSOLIDATED FINANCIAL STATEMENTS
Item 2:ITEM 2.
Management's Discussion and Analysis of Financial Condition and Results of OperationsMANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS
PART II — Other InformationOTHER INFORMATION
Item 4:ITEM 4.
Submission of Matters to a Vote of Security HoldersSUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS
Item 6:ITEM 6.
Exhibits and Reports on FormEXHIBITS AND REPORTS ON FORM 8-K
SignaturesSIGNATURES


KELLOGG COMPANY

INDEX

      
PART I - Financial InformationPage


Item 1:
Consolidated Balance Sheet — June– September 30, 2001, and
December 31, 20002

Consolidated Statement of Earnings three and sixnine months
ended JuneSeptember 30, 2001 and 20003

Consolidated Statement of Cash Flows — sixnine months
ended JuneSeptember 30, 2001 and 20004

Notes to Consolidated Financial Statements5-18

Item 2:
Management’s Discussion and Analysis of Financial Condition
and Results of Operations19-31

PART II — Other Information

Item 4:
Submission of Matters to a Vote of Security Holders32

Item 6:
Exhibits and Reports on Form 8-K32-3332

Signatures3433

 


Kellogg Company and Subsidiaries
CONSOLIDATED BALANCE SHEET

(millions, except per share data)

                   
June 30,December 31, September 30, December 31, 
20012000 2001 2000 
(unaudited)* (unaudited) * 


 
 
 
Current assets
Current assets
Current assets
 
Cash and cash equivalentsCash and cash equivalents$240.6$204.4Cash and cash equivalents $327.0 $204.4 
Accounts receivable, netAccounts receivable, net896.6685.3Accounts receivable, net  901.0 685.3 
Inventories:Inventories:Inventories: 
Raw materials and supplies176.2138.2 Raw materials and supplies  172.1 138.2 
Finished goods and materials in process360.3305.6 Finished goods and materials in process  363.6 305.6 
Other current assetsOther current assets329.5273.3Other current assets  306.8 273.3 


 
 
 
Total current assets
Total current assets
2,003.21,606.8
Total current assets
  2,070.5 1,606.8 
Property, net of accumulated depreciation of $2,587.8 and $2,508.3
2,968.12,526.9
Goodwill,net of accumulated amortization of $29.9 and $10.5
3,084.2208.2
Other intangibles,net of accumulated amortization of $33.4 and $18.6
2,083.7199.2
Property,net of accumulated depreciation of $2,654.5 and $2,508.3
Property,net of accumulated depreciation of $2,654.5 and $2,508.3
  2,954.8 2,526.9 
Goodwill,net of accumulated amortization of $50.5 and $10.5
Goodwill,net of accumulated amortization of $50.5 and $10.5
  3,074.3 208.2 
Other intangibles,net of accumulated amortization of $52.8 and $18.6
Other intangibles,net of accumulated amortization of $52.8 and $18.6
  2,063.6 199.2 
Other assets
Other assets
399.8355.2
Other assets
  424.6 355.2 


 
 
 
Total assets
Total assets
$10,539.0$4,896.3
Total assets
 $10,587.8 $4,896.3 


 
 
 
Current liabilities
Current liabilities
Current liabilities
 
Current maturities of long-term debtCurrent maturities of long-term debt$633.4$901.1Current maturities of long-term debt $8.3 $901.1 
Notes payableNotes payable613.8485.2Notes payable  1,016.5 485.2 
Accounts payableAccounts payable490.0388.2Accounts payable  529.1 388.2 
Income taxesIncome taxes76.8130.8Income taxes  83.8 130.8 
Other current liabilitiesOther current liabilities966.4587.3Other current liabilities  1,075.1 587.3 


 
 
 
Total current liabilities
Total current liabilities
2,780.42,492.6
Total current liabilities
  2,712.8 2,492.6 
Long-term debt
Long-term debt
5,286.8709.2
Long-term debt
  5,328.9 709.2 
Nonpension postretirement benefits
Nonpension postretirement benefits
483.9408.5
Nonpension postretirement benefits
  481.7 408.5 
Deferred income taxes and other liabilities
Deferred income taxes and other liabilities
1,188.7388.5
Deferred income taxes and other liabilities
  1,192.4 388.5 
Shareholders’ equity
Shareholders’ equity
Shareholders’ equity
 
Common stock, $.25 par valueCommon stock, $.25 par value103.8103.8Common stock, $.25 par value  103.8 103.8 
Capital in excess of par valueCapital in excess of par value98.4102.0Capital in excess of par value  91.5 102.0 
Retained earningsRetained earnings1,494.31,501.0Retained earnings  1,541.8 1,501.0 
Treasury stock, at costTreasury stock, at cost(360.7)(374.0)Treasury stock, at cost  (342.0)  (374.0)
Accumulated other comprehensive incomeAccumulated other comprehensive income(536.6)(435.3)Accumulated other comprehensive income  (523.1)  (435.3)


 
 
 
Total shareholders’ equity
Total shareholders’ equity
799.2897.5
Total shareholders’ equity
  872.0 897.5 


 
 
 
Total liabilities and shareholders’ equity
Total liabilities and shareholders’ equity
$10,539.0$4,896.3
Total liabilities and shareholders’ equity
 $10,587.8 $4,896.3 


 
 
 
*Condensed from audited financial statements.

* Condensed from audited financial statements

Refer to Notes to Consolidated Financial Statements

2


Kellogg Company and Subsidiaries
CONSOLIDATED EARNINGS

(millions, except per share data)

          
                Three months ended Nine months ended 
Three months endedSix months ended September 30, September 30, 
June 30,June 30, 
 
 
(Results are unaudited)(Results are unaudited)2001200020012000(Results are unaudited) 2001 2000 2001 2000 







 
 
 
 
 
Net sales
Net sales
$2,342.9$1,801.1$4,050.2$3,553.0Net sales $2,590.1 $1,845.7 $6,640.3 $5,398.7 
Cost of goods sold
Cost of goods sold
1,101.5849.51,925.31,686.4Cost of goods sold 1,180.7 875.7 3,106.0 2,562.1 
Selling and administrative expense
Selling and administrative expense
940.1671.71,568.11,301.5Selling and administrative expense 1,062.4 661.9 2,630.5 1,963.4 
Restructuring charges
Restructuring charges
21.348.321.3Restructuring charges   48.3 21.3 




 
 
 
 
 
Operating profit
Operating profit
301.3258.6508.5543.8Operating profit 347.0 308.1 855.5 851.9 
Interest expense
Interest expense
106.934.2147.666.0Interest expense 104.2 36.4 251.8 102.4 
Other income (expense), net
Other income (expense), net
(8.9)8.4(7.0)7.6Other income (expense), net 1.1 0.2  (5.9) 7.8 




 
 
 
 
 
Earnings before income taxes, extraordinary loss,
and cumulative effect of accounting change
185.5232.8353.9485.4
Earnings before income taxesEarnings before income taxes 243.9 271.9 597.8 757.3 
Income taxes
Income taxes
70.981.9146.8172.8Income taxes 93.6 90.0 240.4 262.8 




 
 
 
 
 
Earnings before extraordinary loss and
cumulative effect of accounting change
Earnings before extraordinary loss and
cumulative effect of accounting change
114.6150.9207.1312.6Earnings before extraordinary loss and cumulative effect of accounting change 150.3 181.9 357.4 494.5 
Extraordinary loss (net of tax)
Extraordinary loss (net of tax)
(7.4)Extraordinary loss (net of tax)    (7.4)  
Cumulative effect of accounting change (net of tax)
Cumulative effect of accounting change (net of tax)
(1.0)Cumulative effect of accounting change (net of tax)    (1.0)  




 
 
 
 
 
Net earnings
Net earnings
$114.6$150.9$198.7$312.6Net earnings $150.3 $181.9 $349.0 $494.5 




 
 
 
 
 
Per share amounts (basic and diluted):
Per share amounts (basic and diluted):
Per share amounts (basic and diluted): 
Earnings before extraordinary loss and
cumulative effect of accounting change
$.28$.37$.51$.77Earnings before extraordinary loss and cumulative effect of accounting change $.37 $.45 $.88 $1.22 
Extraordinary loss (net of tax)
($.02)Extraordinary loss (net of tax)   $(.02)  
Cumulative effect of accounting change (net of tax)
Cumulative effect of accounting change (net of tax)     




 
 
 
 
 
Net earnings per share
$.28$.37$.49$.77Net earnings per share (basic and diluted) $.37 $.45 $.86 $1.22 




 
 
 
 
 
Dividends per share
Dividends per share
$.2525$.245$.5050$.490Dividends per share $.2525 $.2525 $.7575 $.7425 




 
 
 
 
 
Average shares outstanding
Average shares outstanding
405.9405.6405.8405.5Average shares outstanding 406.2 405.6 405.9 405.6 




 
 
 
 
 
Actual shares outstanding at period end
Actual shares outstanding at period end
406.0405.6Actual shares outstanding at period end 406.5 405.6 


     
 
 

Refer to Notes to Consolidated Financial Statements

3


Kellogg Company and Subsidiaries
CONSOLIDATED STATEMENT OF CASH FLOWS

(millions)

       
        Nine months ended 
Six months ended September 30, 
June 30, 
 
(Results are unaudited)(Results are unaudited)20012000(Results are unaudited) 2001 2000 





 
 
 
Operating activities
Operating activities
Operating activities
 
Net earningsNet earnings$198.7$312.6Net earnings $349.0 $494.5 
Items in net earnings not requiring cash:Items in net earnings not requiring cash:Items in net earnings not requiring cash: 
Depreciation and amortization185.1143.2Depreciation and amortization  319.6 217.3 
Deferred income taxes(20.0)9.0Deferred income taxes  7.0 34.1 
Restructuring charges, net of cash paid46.419.3Restructuring charges, net of cash paid  45.9 17.8 
Other(67.9)14.3Other  (68.2) 16.8 
Postretirement benefit plan contributionsPostretirement benefit plan contributions(40.4)(51.9)Postretirement benefit plan contributions  (58.1)  (61.9)
Changes in operating assets and liabilitiesChanges in operating assets and liabilities116.8(54.6)Changes in operating assets and liabilities  259.6  (88.5)


 
 
 
Net cash provided by operating activities
Net cash provided by operating activities
418.7391.9
Net cash provided by operating activities
  854.8 630.1 


 
 
 
Investing activities
Investing activities
Investing activities
    
Additions to propertiesAdditions to properties(78.8)(127.4)Additions to properties  (153.9)  (172.5)
Acquisitions of businessesAcquisitions of businesses(3,853.7)(124.7)Acquisitions of businesses  (3,857.7) ��(135.3)
OtherOther0.9(3.4)Other  (3.0)  (4.7)


 
 
 
Net cash used in investing activities
Net cash used in investing activities
(3,931.6)(255.5)
Net cash used in investing activities
  (4,014.6)  (312.5)


 
 
 
Financing activities
Financing activities
Financing activities
 
Net issuances of notes payableNet issuances of notes payable128.785.9Net issuances of notes payable  533.2 55.1 
Issuances of long-term debtIssuances of long-term debt4,567.01.6Issuances of long-term debt  4,626.4  
Reductions of long-term debtReductions of long-term debt(946.9)Reductions of long-term debt  (1,589.7)  (1.1)
Net issuances of common stockNet issuances of common stock9.64.2Net issuances of common stock  21.4 4.5 
Cash dividendsCash dividends(205.4)(198.8)Cash dividends  (308.3)  (301.2)
OtherOther0.6Other  0.6  


 
 
 
Net cash provided by (used in) financing activities
Net cash provided by (used in) financing activities
3,553.6(107.1)
Net cash provided by (used in) financing activities
  3,283.6  (242.7)


 
 
 
Effect of exchange rate changes on cashEffect of exchange rate changes on cash(4.5)(7.6)Effect of exchange rate changes on cash  (1.2)  (9.2)


 
 
 
Increase in cash and cash equivalentsIncrease in cash and cash equivalents36.221.7Increase in cash and cash equivalents  122.6 65.7 
Cash and cash equivalents at beginning of periodCash and cash equivalents at beginning of period204.4150.6Cash and cash equivalents at beginning of period  204.4 150.6 


 
 
 
Cash and cash equivalents at end of period
Cash and cash equivalents at end of period
$240.6$172.3
Cash and cash equivalents at end of period
 $327.0 $216.3 


 
 
 

Refer to Notes to Consolidated Financial Statements

4


Notes to Consolidated Financial Statements
for the three and sixnine months ended JuneSeptember 30, 2001 (unaudited)

1. Accounting policies

The unaudited interim financial information included in this report reflects normal recurring adjustments that management believes are necessary for a fair presentation of the results of operations, financial position, and cash flows for the periods presented. This interim information should be read in conjunction with the financial statements and accompanying notes contained on pages 24 to 39 of the Company’s 2000 Annual Report. The accounting policies used in preparing these financial statements are the same as those summarized in the Company’s 2000 Annual Report, except as discussed in Note 6 below. Certain amounts for 2000 have been reclassified to conform to current-period classifications.

The results of operations for the three and sixnine months ended JuneSeptember 30, 2001, are not necessarily indicative of the results to be expected for other interim periods or the full year.

2. Acquisitions

Keebler acquisition

On March 26, 2001, the Company completed its acquisition of Keebler Foods Company (“Keebler”) in a transaction entered into with Keebler and with Flowers Industries, Inc., the majority shareholder of Keebler. Keebler, headquartered in Elmhurst, Illinois, ranks second in the United States in the cookie and cracker categories and has the third largest food direct store door (DSD) delivery system in the United States.

Under the purchase agreement, the Company paid $42 in cash for each common share of Keebler or approximately $3.65 billion, including $66 million of related acquisition costs. The Company also assumed $208 million in obligations to cash out employee and director stock options, resulting in a total cash outlay for Keebler stock of approximately $3.86 billion. Additionally, the Company assumed approximately $700$696 million of Keebler debt, bringing the total value of the transaction to $4.56 billion. Approximately 80% ofOf the debt assumed, $560 million was refinanced on the acquisition date.

The acquisition was accounted for under the purchase method and was financed through a combination of short-term and long-term debt. The assets and liabilities of the acquired business were included in the consolidated balance sheet as of March 31, 2001. For purposes of consolidated reporting during 2001, Keebler’s interim results of operations are being reported for the periods ended March 24, 2001, June 16, 2001, October 6, 2001, and December 29, 2001. Therefore, Keebler results from the date of acquisition to June 16, 2001, have beenwere included in the Company’s second quarter 2001 results.

As of JuneSeptember 30, 2001, the components of intangible assets included in the allocation of purchase price, along with the related straight-line amortization periods, are presented in the following table. The Company is in the process of finalizing valuations of several assets and obligations that existed as of the acquisition date. As a result, the amountdate is virtually complete. However, management’s estimate of  goodwill“exit liabilities” (discussed below) could change upon completionas plans for exit of this work.certain activities and

5


functions of Keebler are refined over the next six months, thus impacting the amount of residual goodwill attributable to this acquisition.

            
AmountAmortization Amount Amortization 
(millions)period (yrs.) (millions) period (yrs.) 


 
 
 
Trademarks and tradenames$1,310.040 $1,310.0 40 
Direct store door (DSD) delivery system590.040 590.0 40 
Goodwill2,894.340 2,905.1 40 


 
 
 
Total$4,794.3 $4,805.1 


 
 
 

As of JuneSeptember 30, 2001, the purchase price allocation included $88.9 million of liabilities related to management’s plans to exit certain activities and operations of the acquired company (“exit liabilities”), as presented in the table below. Cash outlays related to these exit plans are projected to be approximately $50$30 million in 2001, with substantially allthe remaining amounts spent in 2002.during 2002 and 2003.

                     
EmployeeLease & other
severanceEmployeecontractFacility closure
millionsbenefitsrelocationterminationcostsTotal






Total reserve at March 26, 2001 :
     Original estimate$59.3$8.6$12.3$10.4$90.6
     Purchase accounting adjustments1.0(2.7)(1.7)





     Adjusted$60.3$8.6$9.6$10.4$88.9
Amounts utilized during 2001(15.7)(0.1)(0.5)(0.4)(16.7)





Remaining reserve at June 30, 2001$44.6$8.5$9.1$10.0$72.2





                      
           Lease & other         
   Employee  Employee  contract  Facility closure     
millions severance benefits  relocation  termination  costs  Total 

 
  
  
  
  
 
Total reserve at March 26, 2001:                    
 Original estimate $59.3  $8.6  $12.3  $10.4  $90.6 
 Purchase accounting adjustments  1.0      (2.7)      (1.7)
   
  
  
  
  
 
 Adjusted $60.3  $8.6  $9.6  $10.4  $88.9 
Amounts utilized during 2001  (19.6)  (0.7)  (0.5)  (1.8)  (22.6)
   
  
  
  
  
 
Remaining reserve at September 30, 2001 $40.7  $7.9  $9.1  $8.6  $66.3 
   
  
  
  
  
 

Exit plans implemented thus far include separation of approximately 7075 Keebler administrative employees and closing of a bakery in Denver, Colorado, eliminating approximately 470 employee positions. Additionally, duringDuring June 2001, the Company communicated plans to transfer portions of Keebler’s Grand Rapids, Michigan, bakery production to other plants in the United States during the next 12 months. The impact of this initiative onAs a result, the currentprevious workforce of approximately 675 employees is being reduced by an as-yet-undetermined amount during a one-year transition period. During October 2001, the Company communicated plans to consolidate and expand Keebler’s ice cream cone production operation in part, dependent on discussions under way with union and local government officials.Chicago, Illinois, which will result in the closure of one facility at this location during 2002.

The following tables include the unaudited pro forma combined results as if Kellogg Company had acquired Keebler Foods Company as of the beginning of either 2001 or 2000, instead of March 26, 2001. The first table also includes consolidated results for the secondthird quarter of 2001 for comparison purposes only (Keebler was part of Kellogg Company for this entire period.)

Each pro forma period presented below includes separate company results of Keebler Foods Company as follows:

   
Pro forma Periodsperiods
Keebler Periodsperiods


Three months ended JuneSeptember 30, 2000
Six
16 weeks ended October 7, 2000
Nine months ended JuneSeptember 30, 2000
Six
40 weeks ended October 7, 2000
Nine months ended JuneSeptember 30, 200112 weeks ended June 17, 2000
24 weeks ended June 17, 2000
12 weeks ended March 24, 2001

6


     
      Three months ended September 30, 
Three months ended June 30 (a), 
 
(millions, except per share data)20012000 2001 2000 



 
 
 
Net sales$2,342.9$2,397.1 $2,590.1 $2,677.4 
Earnings before extraordinary loss and
cumulative effect of accounting change
$114.6$119.2
Earnings before extraordinary loss and 
cumulative effect of accounting change $150.3 $177.3 
Net earnings$114.6$119.2 $150.3 $177.3 
Net earnings per share$0.28$0.29 $0.37 $0.44 


     
      Nine months ended September 30, 
Six months ended June 30 (a), 
 
(millions, except per share data)20012000 2001 2000 



 
 
 
Net sales$4,697.0$4,779.1 $7,287.1 $7,456.5 
Earnings before extraordinary loss and
cumulative effect of accounting change
$164.3$262.7
Earnings before extraordinary loss and 
cumulative effect of accounting change $309.7 $430.1 
Net earnings$155.9$262.7 $301.3 $430.1 
Net earnings per share$0.38$0.65 $0.74 $1.06 


The pro forma results include amortization of the intangibles presented above and interest expense on debt assumed issued to finance the purchase. The pro forma results are not necessarily indicative of what actually would have occurred if the acquisition had been completed as of the beginning of each of the fiscal periods presented, nor are they necessarily indicative of future consolidated results.

Prior-year acquisitions

During 2000, the Company paid cash for several business acquisitions. In January, the Company purchased certain assets and liabilities of the Mondo Baking Company Division of Southeastern Mills, Inc., a convenience foods manufacturing operation, for approximately $93 million. In June, the Company acquired the outstanding stock of Kashi Company, a U.S. natural foods company, for approximately $33 million. In July, the Company purchased certain assets and liabilities of The Healthy Snack People business, an Australian convenience foods operation, for approximately $12 million.

3. Restructuring charges

During the past several years, management has commenced major productivity and operational streamlining initiatives in an effort to optimize the Company’s cost structure. The incremental costs of these programs have been reported during these years as restructuring charges. Refer to pages 30-31 of the Company’s 2000 Annual Report for more information on these initiatives.

7


Operating profit for the sixnine months ended JuneSeptember 30, 2001, includes restructuring charges of $48.3 million ($30.3 million after tax or $.07 per share), related to preparing Kellogg for the Keebler integration and continued actions supporting the Company’s “focus and align” strategy. Specific initiatives included a headcount reduction of about 3530 in the U.S. business and global layer of Company management, rationalization of product offerings and other actions to combine the Kellogg and Keebler logistics systems, and further reductions in convenience

7


foods capacity in South East Asia. Approximately 70% of the charges were comprised of asset write-offs, with the remainder consisting of employee severance and other cash costs.

Operating profit for the three and sixnine months ended JuneSeptember 30, 2000, includes restructuring charges of $21.3 million ($14.7 million after tax or $.04 per share) for a supply chain efficiency initiative in Europe. The charges were comprised principally of voluntary employee retirement and separation benefits related to an hourly and salaried headcount reduction of approximately 190 during 2000.

Total cash outlays during the JuneSeptember 2001 year-to-date period for ongoing streamlining initiatives were approximately $23$30 million, compared to $34$42 million in 2000. Expected cash outlays are approximately $19$7 million for the remainder of 2001, with the balance of the reserves spent after 2001. With numerous multi-year streamlining programs nearing completion, management is currently assessing reserve needs for post-2001 periods.

The components of restructuring charges, as well as reserve balance changes, during the sixnine months ended JuneSeptember 30, 2001, were:

                      
Employee
retirement &
severanceAssetAssetOther
millionsbenefits (a)write-offsremovalcostsTotal






Remaining reserve at
December 31, 2000
$23.3$$16.9$$40.2
2001 restructuring charges8.533.75.90.248.3
Amounts utilized during 2001(16.7)(33.7)(7.2)(0.2)(57.8)





Remaining reserve at
June 30, 2001
$15.1$$15.6$$30.7





                       
    Employee                 
    retirement &                 
    severance  Asset  Asset  Other     
millions benefits (a)  write-offs  removal  costs  Total 

 
  
  
  
  
 
Remaining reserve at December 31, 2000 $23.3  $  $16.9  $  $40.2 
 2001 restructuring charges  8.5   33.7   5.9   0.2   48.3 
 Amounts utilized during 2001  (20.4)  (33.7)  (10.6)  (0.2)  (64.9)
    
  
  
  
  
 
 Remaining reserve at September 30, 2001 $11.4  $  $12.2  $  $23.6 
    
  
  
  
  
 


(a) Charges include approximately $1 of pension and postretirement health care special termination benefits.

As a result of the Keebler acquisition, the Company assumed $14.9 million of reserves for severance and facility closures, related to Keebler’s ongoing restructuring and acquisition-related synergy initiatives.

              
   Employee         
   retirement &         
   severance  Asset     
millions benefits  removal  Total 

 
  
  
 
Acquisition-related $3.3  $10.9  $14.2 
Restructuring-related  0.6   0.1   0.7 
  
  
  
 
Total reserve at March 26, 2001 $3.9  $11.0  $14.9 
Amounts utilized during 2001  (2.4)  (1.4)  (3.8)
  
  
  
 
Remaining reserve at September 30, 2001 $1.5  $9.6  $11.1 
  
  
  
 

8


             
Employee
retirement &
severanceAsset
millionsbenefitsremovalTotal




Acquisition-related$3.3$10.9$14.2
Restructuring-related0.60.10.7



Total reserve at
March 26, 2001
$3.9$11.0$14.9
Amounts utilized during 2001(1.8)(0.6)(2.4)



Remaining reserve at
June 30, 2001
$2.1$10.4$12.5



The restructuring-related reserves are attributable to the closing of Keebler’s manufacturing facility in Sayreville, New Jersey, in 1999, and are expected to be utilized during the remainder of 2001. The acquisition-related reserves are attributable primarily to the closing of various distribution and manufacturing facilities. Of the acquisition-related reserves, approximately $6 million is expected to be utilized in 2001. The remaining balance of approximately $8 million is attributable primarily to non-cancelable lease obligations extending through 2006.

4. Equity

Earnings per share

Basic net earnings per share is determined by dividing net earnings by the weighted average number of common shares outstanding during the period. Diluted net earnings per share is similarly determined, except that the denominator is increased to include the number of additional common shares that would have been outstanding if all dilutive potential common shares had been issued. Dilutive potential common shares are comprised principally of employee stock options issued by the Company and had an insignificant impact on earnings per share during the periods presented. Basic net earnings per share is reconciled to diluted net earnings per share as follows:

                  
       Average  Net     
   Net  shares  earnings     
(millions, except per share data) earnings  outstanding  per share     

 
  
  
     
Quarter            
2001                
 Basic $150.3   406.2  $0.37 
 Dilutive employee stock options     2.1   
   
  
  
 
 Diluted $150.3   408.3  $0.37 
   
  
  
 
2000            
 Basic $181.9   405.6  $0.45 
 Dilutive employee stock options     .3    
   
  
  
 
 Diluted $181.9   405.9  $0.45 
   
  
  
 
Year-to-date
            
2001            
 Basic $349.0   405.9  $0.86 
 Dilutive employee stock options     .8    
   
  
  
 
 Diluted $349.0   406.7  $0.86 
   
  
  
 
2000            
 Basic $494.5   405.6  $1.22 
 Dilutive employee stock options     .2    
   
  
  
 
 Diluted $494.5   405.8  $1.22 
   
  
  
 

9


              
AverageNet
Netsharesearnings
(millions, except per share data)earningsoutstandingper share




Quarter
2001
Basic$114.6405.9$0.28
Dilutive employee stock options.4



Diluted$114.6406.3$0.28



2000
Basic$150.9405.6$0.37
Dilutive employee stock options.5



Diluted$150.9406.1$0.37



Year-to-date
2001
Basic$198.7405.8$.49
Dilutive employee stock options.4



Diluted$198.7406.2$0.49



2000
Basic$312.6405.5$0.77
Dilutive employee stock options.2



Diluted$312.6405.7$0.77



Comprehensive Income

Comprehensive income includes all changes in equity during a period except those resulting from investments by or distributions to shareholders. For the Company, comprehensiveComprehensive income for the periods presented consists of net earnings, unrealized gains and losses on cash flow hedges pursuant to SFAS No. 133 “Accounting for Derivative Instruments and Hedging Activities”, and foreign currency translation adjustments pursuant to SFAS No. 52 “Foreign Currency Translation” as follows:

10


               
Before-taxTax (expense)Net-of-tax
(millions)amountor benefitamount




Quarter
2001
Net earnings$114.6$$114.6
Other comprehensive income (loss):
Foreign currency translation adjustment3.33.3
Cash flow hedges:
Unrealized loss on cash flow hedges(2.1)0.9(1.2)
Reclassification to net earnings2.3(0.9)1.4



3.53.5



Total comprehensive income$118.1$$118.1



2000
Net earnings$150.9$$150.9
Other comprehensive income (loss):
Foreign currency translation adjustment(43.3)(43.3)
Cash flow hedges:
Unrealized loss on cash flow hedges
Reclassification to net earnings



(43.3)(43.3)



Total comprehensive income$107.6$$107.6



              
 Before-tax Tax (expense) Net-of-tax 
(millions)(millions) amount or benefit amount 


 
 
 
 
Quarter
Quarter
 
20012001 
Net earningsNet earnings $150.3 $ $150.3 
Other comprehensive income (loss):Other comprehensive income (loss): 
Foreign currency translation adjustment 10.6 10.6 
Cash flow hedges: 
 Unrealized gain on cash flow hedges 1.4  (0.6) 0.8 
 Reclassification to net earnings 3.3  (1.2) 2.1 
 
 
 
 
 15.3  (1.8) 13.5 
 
 
 
 
Total comprehensive incomeTotal comprehensive income $165.5 $(1.8) $163.8 
 
 
 
 
20002000 
Net earningsNet earnings $181.9 $ $181.9 
Other comprehensive income (loss):Other comprehensive income (loss): 
Foreign currency translation adjustment  (36.1)  (36.1)
Cash flow hedges: 
 Unrealized loss on cash flow hedges    
 Reclassification to net earnings    
 
 
 
 
  (36.1)   (36.1)
 
 
 
 
Total comprehensive incomeTotal comprehensive income $145.8 $ $145.8 
 
 
 
 
              
Before-taxTax (expense)Net-of-tax Before-tax Tax (expense) Net-of-tax 
(millions)(millions)amountor benefitamount(millions) amount or benefit amount 






 
 
 
 
Year-to-date
Year-to-date
Year-to-date
 
200120012001 
Net earningsNet earnings$198.7$$198.7Net earnings $349.0 $ $349.0 
Other comprehensive income (loss):Other comprehensive income (loss):Other comprehensive income (loss): 
Foreign currency translation adjustment(44.8)(44.8)Foreign currency translation adjustment  (34.2)  (34.2)
Cash flow hedges:Cash flow hedges: 
Unrealized loss on cash flow hedges(91.4)33.4(58.0) Unrealized loss on cash flow hedges  (90.0) 32.8  (57.2)
Reclassification to net earnings2.4(0.9)1.5 Reclassification to net earnings 5.7  (2.1) 3.6 



 
 
 
 
(133.8)32.5(101.3)   (118.5) 30.7  (87.8)



 
 
 
 
Total comprehensive incomeTotal comprehensive income$64.9$32.5$97.4Total comprehensive income $230.5 $30.7 $261.2 



 
 
 
 
200020002000 
Net earningsNet earnings$312.6$$312.6Net earnings $494.5 $ $494.5 
Other comprehensive income (loss):Other comprehensive income (loss):Other comprehensive income (loss): 
Foreign currency translation adjustment(66.3)(66.3)Foreign currency translation adjustment  (102.4)  (102.4)
Cash flow hedges:Cash flow hedges: 
Unrealized loss on cash flow hedges Unrealized loss on cash flow hedges    
Reclassification to net earnings Reclassification to net earnings    



 
 
 
 
(66.3)(66.3)   (102.4)   (102.4)



 
 
 
 
Total comprehensive incomeTotal comprehensive income$246.3$$246.3Total comprehensive income $392.1 $ $392.1 



 
 
 
 

11


Accumulated other comprehensive income (loss) as of JuneSeptember 30, 2001, and December 31, 2000 consisted of the following:

                
June 30,December 31, September 30, December 31, 
(millions)20012000 2001 2000 



 
 
 
Minimum pension liability adjustments$(6.5)$(6.5) $(6.5) $(6.5)
Foreign currency translation adjustments(473.6)(428.8)  (463.0)  (428.8)
Cash flow hedges — unrealized net loss(56.5)  (53.6)  


 
 
 
Total accumulated other comprehensive income (loss)$(536.6)$(435.3) $(523.1) $(435.3)


 
 
 

5. Debt

Notes payable at JuneSeptember 30, 2001, consist primarily of short-term debtcommercial paper borrowings in the United States in the amount of $580.7$992.3 million with an effective interest rate of 4.8%3.5%. U.S. commercial paper borrowings have increased from the year-end 2000 level of $429.8 million, due primarily to repayments during the quarter of $500 million of Euro Dollar Notes and $130 million of Senior Subordinated Notes (assumed from the Keebler acquisition).

Long-term debt consists primarily of fixed rate issuances of U.S. and Euro Dollar Notes, as follows:

             
(millions)June 30, 2001Dec. 31, 2000



4.875% U.S. Dollar Notes due 2005$200.0$200.0
6.625% Euro Dollar Notes due 2004500.0500.0
6.125% Euro Dollar Notes due 2001500.0500.0
(a)5.75% U.S. Dollar Notes due 2001400.0
(b)10.75% U.S. Dollar Senior Subordinated Notes due 2006130.0
(c)5.5% U.S. Dollar Notes due 2003997.7
(c)6.0% U.S. Dollar Notes due 2006993.9
(c)6.6% U.S. Dollar Notes due 20111,491.4
(c)7.45% U.S. Dollar Debentures due 20311,085.0
(d)Other22.210.3


5,920.21,610.3
Less current maturities(633.4)(901.1)


Balance$5,286.8$709.2


                     
(millions) Sept. 30, 2001  Dec. 31, 2000 

 
  
 
  4.875% U.S. Dollar Notes due 2005 $    200.0  $    200.0 
  6.625% Euro Dollar Notes due 2004      500.0       500.0 
  6.125% Euro Dollar Notes due 2001             500.0 
(a) 5.75% U.S. Dollar Notes due 2001             400.0 
(b) 5.5% U.S. Dollar Notes due 2003      998.0        
(b) 6.0% U.S. Dollar Notes due 2006      994.2        
(b) 6.6% U.S. Dollar Notes due 2011      1,491.6        
(b) 7.45% U.S. Dollar Debentures due 2031      1,085.1        
  Other      68.3       10.3 
 

           5,337.2       1,610.3 
  Less current maturities      (8.3)      (901.1)
 

  Balance $    5,328.9  $    709.2 
 

(a) These Notes, originally due in February 2001, provided an option to holders to extend the obligation for an additional four years at a predetermined interest rate of 5.63% plus the Company’s then-current credit spread. In February 2001, the Company paid holders $11.6 million (in addition to the principal amount and accrued interest) to extinguish the Notes prior to the extension date. Thus, for the sixnine months ended JuneSeptember 30, 2001, the Company reported an extraordinary loss, net of tax, of $7.4 million.
 
(b)This debt is an obligation of Keebler Foods Company, which became a wholly owned subsidiary of the Company on March 26, 2001 (refer to Note 2). The Company redeemed these Notes on July 2, 2001. The cost to redeem (in addition to principal and accrued interest) of $5.6 million approximated the fair value adjustment to the debt recorded in conjunction with the Keebler purchase accounting.
(c) On March 29, 2001, the Company issued $4.6 billion of long-term debt instruments, further described in the table below, primarily to finance the acquisition of Keebler Foods Company (refer to Note 2). TheseInitially, these instruments were initially privately placed, or sold outside the United States, in reliance on exemptions from registration under the Securities Act of 1933, as amended (the “1933 Act”). The Company commenced an offer to exchangethen exchanged new debt securities for these initial debt instruments, with thosethe new debt securities being substantially identical in all respects (exceptto the initial debt instruments, except for being registered under the 1933 Act) to the initial debt instruments. This exchange offer ended on July 13, 2001.Act. These debt securities contain standard events of default and covenants. The Notes due 2006 and 2011, and the Debentures due 2031

12


may be redeemed in whole or part by the Company at any time at prices determined under a formula (but not less than 100% of the principal amount plus unpaid interest to the redemption date).

12


  In conjunction with this issuance, the Company settled $1.9 billion notional amount of forward-starting interest ratesrate swaps for approximately $88 million in cash. The swaps effectively fixed a portion of the interest rate on an equivalent amount of debt prior to issuance. The swaps were designated as cash flow hedges pursuant to SFAS No. 133 (refer to Note 6). As a result, the loss on settlement was recorded in other comprehensive income, net of tax benefit of approximately $32 million, and is being amortized to interest expense over periods of 5 to 30 years. The effective interest rates presented in the table below reflect this amortization expense, as well as discount on the debt.

             
  Principal      Effective 
millions amount  Net proceeds  interest rate 

 
  
  
 
5.5% U.S. Dollar Notes due 2003 $1,000.0  $997.4   5.64%
6.0% U.S. Dollar Notes due 2006  1,000.0   993.5   6.39%
6.6% U.S. Dollar Notes due 2011  1,500.0   1,491.2   7.08%
7.45% U.S. Dollar Debentures due 2031  1,100.0   1,084.9   7.62%
  
  
  
 
Total $4,600.0  $4,567.0     
  
  
  
 

(d)This amount includes various indebtedness of the Company or its subsidiaries, including $.2 million principal amount of 7.15% Debentures of Keebler Holdings Corporation (formerly Flowers Industries, Inc.), a subsidiary of the Company. These Debentures contain standard events of defaults and covenants. The Company redeemed these Debentures on August 1, 2001.

In order to provide additional short-term liquidity in connection with the Keebler Foods Company acquisition referenced above, the Company entered into a 364-Day Credit Agreement, expiring in January 2002 (subject to a renewal option), and a Five-Year Credit Agreement, expiring in January 2006. Each of these agreements permits the Company or certain subsidiaries to borrow up to $1.15 billion (or certain amounts in foreign currencies under the Five-Year Credit Agreement). These two credit agreements contain standard warranties, events of default, and covenants. They also require the maintenance of at least $700 milliona specified amount of consolidated net worth and a specified consolidated interest expense coverage ratio, (as defined) of at least 3.0, and limit capital lease obligations and subsidiary debt. These credit facilities were unused at JuneSeptember 30, 2001.

Keebler Foods Company is also a party to a note purchase and servicing agreement, which contains standard warranties, events of default, and covenants, as well as the financial covenants in the prior paragraph. The agreement also contains limits on indebtedness, dividends, loans and other investments, capital expenditures, affiliate transactions, and sales of assets and stock of subsidiaries.

6. Accounting for derivative instruments and hedging activities

On January 1, 2001, the Company adopted Statement of Financial Accounting Standards (SFAS) No. 133 “Accounting for Derivative Instruments and Hedging Activities.” This statement requires that all derivative instruments be recorded on the balance sheet at fair value and establishes criteria for designation and effectiveness of hedging relationships. For the sixnine months ended JuneSeptember 30, 2001, the Company reported a charge to earnings of $1.0 million (net of tax benefit of $.6 million) and a charge to other comprehensive income

13


of $14.9 million (net of tax benefit of $8.6 million) in order to recognize the fair value of derivative instruments as either assets or liabilities on the balance sheet. The charge to earnings relates to the component of the derivative instruments’ net loss that has been excluded from the assessment of hedge effectiveness.

The Company is exposed to certain market risks which exist as a part of its ongoing business operations and uses derivative financial and commodity instruments, where appropriate, to manage these risks. In general, instruments used as hedges must be effective at reducing the risk associated with the exposure being hedged and must be designated as a hedge at the inception of the contract. The Company designates derivatives as either cash flow hedges, fair value hedges, net investment hedges, or other contracts used to reduce volatility in the translation of foreign currency earnings to U.S. Dollars. The fair values of all hedges are recorded in accounts receivable or other current

13


liabilities. Gains and losses related to the ineffective portion of any hedge are recorded in other income (expense), net. This amount was insignificant during the sixnine months ended JuneSeptember 30, 2001.

Cash flow hedges

Qualifying derivatives are accounted for as cash flow hedges when the hedged item is a forecasted transaction. Gains and losses on these instruments are recorded in other comprehensive income until the underlying transaction is recorded in earnings. When the hedged item is realized, gains or losses are reclassified from accumulated other comprehensive income to the Statement of Earnings on the same line item as the underlying transaction.

The total net loss attributable to cash flow hedges recorded in accumulated other comprehensive income at JuneSeptember 30, 2001, was $56.5$53.6 million, related primarily related to a forward-starting interest rate swapswaps (refer to Note 5), which isare being reclassified into interest expense over periods of 5 to 30 years beginning in the second quarter of 2001. Other insignificant amounts related to foreign currency and commodity price cash flow hedges will be reclassified into earnings during the next 12 months.

Fair value hedges

Qualifying derivatives are accounted for as fair value hedges when the hedged item is a recognized asset, liability, or firm commitment. Gains and losses on these instruments are recorded in earnings, offsetting gains and losses on the hedged item.

Net investment hedges

Qualifying derivative and non-derivative financial instruments held by the parent company are accounted for as net investment hedges when the hedged item is a foreign currency investment in a subsidiary. Gains and losses on these instruments are recorded as a foreign currency translation adjustment in other comprehensive income.

14


Other contracts

The Company also enters into foreign currency forward contracts to reduce volatility in the translation of foreign currency earnings to U.S. Dollars. Gains and losses on these instruments are recorded in other income (expense), net, generally reducing the exposure to translation volatility during a full-year period.

Foreign exchange risk

The Company is exposed to fluctuations in foreign currency cash flows related primarily to third-party purchases, intercompany product shipments, and intercompany loans. The Company is also exposed to fluctuations in the value of foreign currency investments in subsidiaries and cash flows related to repatriation of these investments. Additionally, the Company is exposed to volatility in the translation of foreign currency earnings to U.S. Dollars. The Company assesses foreign currency risk based on transactional cash flows and enters into forward contracts, all of generally less than twelve12 months duration, to reduce fluctuations in net long or short currency positions.

14


For foreign currency cash flow and fair value hedges, the assessment of effectiveness is based on changes in spot rates. Changes in time value are reported in other income (expense), net.

Interest rate risk

The Company is exposed to interest rate volatility with regard to future issuances of fixed rate debt and existing issuances of variable rate debt. The Company currently uses interest rate swaps, including forward-starting swaps, to reduce interest rate volatility and funding costs associated with certain debt issues, and to achieve a desired proportion of variable versus fixed rate debt, based on current and projected market conditions.

Variable-to-fixed interest rate swaps are accounted for as cash flow hedges and the assessment of effectiveness is based on changes in the present value of interest payments on the underlying debt. Fixed-to-variable interest rate swaps are accounted for as fair value hedges and the assessment of effectiveness is based on changes in the fair value of the underlying debt, using incremental borrowing rates currently available on loans with similar terms and maturities.

Price risk

The Company is exposed to price fluctuations primarily as a result of anticipated purchases of raw and packaging materials. The Company uses the combination of long cash positions with suppliers, and exchange-traded futures and option contracts to reduce price fluctuations in a desired percentage of forecasted purchases over a duration of generally less than one year.

Commodity contracts are accounted for as cash flow hedges. The assessment of effectiveness is based on changes in futures prices.

7. Operating Segments

Kellogg Company is the world’s leading producer of cereal and a leading producer of convenience foods, including cookies, crackers, toaster pastries, cereal bars, frozen

15


waffles, meat alternatives, pie crusts, and ice cream cones. Kellogg products are manufactured in 19 countries and marketed in more than 160 countries around the world.

The Company is managed in two major divisions — the United States and International — with International further delineated into Europe, Latin America, Canada, Australia, and Asia. This organizational structure is the basis of the operating segment data presented below.

15


                                  
Three months ended June 30,Six months ended June 30, Three months ended September 30, Nine months ended September 30, 


 
 
 
(millions)(millions)2001200020012000(millions) 2001 2000 2001 2000 







 
 
 
 
 
Net salesNet salesNet sales 
United States$1,637.0$1,056.8$2,685.0$2,081.3United States $1,883.9 $1,102.8 $4,568.9 $3,184.1 
Europe345.5373.3676.5756.6Europe 361.1 373.0 1,037.6 1,129.6 
Latin America174.8160.1327.5307.2Latin America 165.3 166.2 492.8 473.4 
All other operating segments185.6205.6361.2400.9All other operating segments 179.8 198.6 541.0 599.5 
Corporate5.37.0Corporate  5.1  12.1 




  
 
 
 
 
Consolidated$2,342.9$1,801.1$4,050.2$3,553.0Consolidated $2,590.1 $1,845.7 $6,640.3 $5,398.7 




  
 
 
 
 
Operating profit excluding restructuring charges and Keebler amortization expenseOperating profit excluding restructuring charges and Keebler amortization expenseOperating profit excluding restructuring charges and Keebler amortization expense 
United States$230.1$192.9$408.0$398.0United States $298.6 $207.1 $706.6 $605.1 
Europe67.667.6121.2120.5Europe 69.3 71.7 190.5 192.2 
Latin America44.441.082.976.0Latin America 45.8 45.5 128.7 121.5 
All other operating segments26.423.050.152.5All other operating segments 21.7 17.0 71.8 69.5 
Corporate(40.2)(44.6)(78.4)(81.9)Corporate  (52.3)  (33.2)  (130.7)  (115.1)




  
 
 
 
 
Consolidated328.3279.9583.8565.1Consolidated 383.1 308.1 966.9 873.2 
Keebler amortization expense(27.0)(27.0)Keebler amortization expense  (36.1)   (63.1)  
Restructuring charges(21.3)(48.3)(21.3)Restructuring charges    (48.3)  (21.3)




  
 
 
 
 
Operating profit as reportedOperating profit as reported$301.3$258.6$508.5$543.8Operating profit as reported $347.0 $308.1 $855.5 $851.9 




  
 
 
 
 

The measurement of operating segment results is generally consistent with the presentation of the Consolidated Statement of Earnings. Intercompany transactions between reportable operating segments were insignificant in the periods presented.

8. Recently issued pronouncements

Revenue measurement

In April 2001, the Emerging Issues Task Force (EITF) of the Financial Accounting Standards Board (FASB) reached consensus on Issue No. 00-25 “Vendor Income Statement Characterization of Consideration to a Purchaser of the Vendor’s Products or Services.” The EITF also delayed the effective date of previously finalized Issue No. 00-14 “Accounting for Certain Sales Incentives” to coincide with the effective date of Issue No. 00-25. This guidance will now be effective for Kellogg Company beginning January 1, 2002.

16


Both of these Issues (later codified as Issue 01-09) provide guidance primarily on income statement classification of consideration from a vendor to a purchaser of the vendor’s products, including both customers and consumers. Generally, cash consideration is to be classified as a reduction of revenue, unless specific criteria are met regarding goods or services that the vendor may receive in return for this consideration. Generally, non-cash consideration is to be classified as a cost of sales.

16


This guidance is applicable to Kellogg Company in several ways. First, it applies to payments made by the Company to its customers (the retail trade) primarily for conducting consumer promotional activities, such as in-store display and feature price discounts on the Company’s products. Second, it applies to discount coupons and other cash redemption offers that the Company provides directly to consumers. Third, it applies to promotional items such as toys that the Company inserts in or attaches to its product packages (“package inserts”). Consistent with industry practice, the Company has historically classified these items as promotional expenditures within selling, general, and administrative expense (SG&A), and has generally recognized the cost as the related revenue is earned.

Effective January 1, 2002, the Company will reclassify promotional payments to its customers and the cost of consumer coupons and other cash redemption offers from SG&A to net sales. The Company will reclassify the cost of package inserts from SG&A to cost of sales. All comparative periods will be restated. Management is currently assessing the total combined impact of both Issues, including theBased on historical proforma effect of the Keebler acquisition. However,information, management believes that based on historical information, combined net sales could be reduced up to 15%, with approximately 95% of this impact reflected in the U.S. operating segment. Combined cost of goods sold could be increased by approximately 1.5%. SG&A would be correspondingly reduced such that net earnings would not be affected.

Business combinations

In July 2001, the FASB issued Statement of Financial Accounting Standards (SFAS) No. 141 “Business Combinations” and SFAS No. 142 “Goodwill and Other Intangible Assets.” Both of these Standards provide guidance on how companies account for acquired businesses and related disclosure issues.

Chief among the provisions of these standards are 1) elimination of the “pooling of interest” method for transactions initiated after June 30, 2001, 2) elimination of amortization of goodwill and “indefinite-lived” intangible assets effective for Kellogg Company on January 1, 2002, and 3) annual impairment testing and potential loss recognition for goodwill and non-amortized intangible assets, also effective for the Company on January 1, 2002.

Regarding the elimination of goodwill and indefinite-lived intangible amortization, this change will be made prospectively upon adoption of the new standard as of January 1, 2002. Prior-period financial results will not be restated. However, earnings information for prior-periodsprior periods will be disclosed, exclusive of comparable amortization expense that is eliminated in post-2001 periods.

17


Management is currently assessing the impact of these provisions. However, management believes substantially all of the Company’s total after-tax amortization expense couldwill be eliminated under these new guidelines. Based on acquisitions completed to date, management expects total after-tax amortization expense in 2002 (before impact of the new Standards) of approximately $110-$115 million.

Accounting for long-lived assets

In October 2001, the FASB issued SFAS No. 144 “Accounting for Impairment or Disposal of Long-lived Assets.” This Standard will generally be effective for the Company on a prospective basis, beginning January 1, 2002.

17


SFAS No. 144 clarifies and revises existing guidance on accounting for impairment of plant, property, and equipment, amortized intangibles, and other long-lived assets not specifically addressed in other accounting literature. Significant changes include 1) establishing criteria beyond those previously specified in existing literature for determining when a long-lived asset is held for sale, and 2) requiring that the depreciable life of a long-lived asset to be abandoned is revised. These provisions could be expected to have the general effect of reducing or delaying recognition of future impairment losses on assets to be disposed, offset by higher depreciation during the remaining holding period. However, management does not expect the adoption of this Standard to have a significant impact on the Company’s 2002 financial results. SFAS No. 144 also broadens the presentation of discontinued operations to include a component of an entity (rather than only a segment of a business).

18


KELLOGG COMPANY

PART I — FINANCIAL INFORMATION

Item 2. Management’s Discussion and Analysis of Financial Condition and Results of Operations

Results of operations

Kellogg Company is the world’s leading producer of cereal and a leading producer of convenience foods, including cookies, crackers, toaster pastries, cereal bars, frozen waffles, meat alternatives, pie crusts, and ice cream cones. Kellogg products are manufactured in 19 countries and marketed in more than 160 countries around the world. The Company is managed in two major divisions — the United States and International — with International further delineated into Europe, Latin America, Canada, Australia, and Asia. This organizational structure is the basis of the operating segment data presented in this filing.

During the first quarter of 2001, we completed our acquisition of Keebler Foods Company (the “Keebler acquisition”), making Kellogg Company a leader in the U.S. cookie and cracker categories. Primarily as a result of the Keebler contribution, secondthird quarter 2001 net sales and operating profit increased significantly. Despite these increases, net earnings and earnings per share were down versus the prior year, due primarily due to increased amortization, interest, and interesttax expense fromrelated to the Keebler acquisition, the business impact of product rationalization and Keebler integration activities, and unfavorable foreign currency movements. We believe that these results reflect, in part, the significant amount of change occurring at our company this year and somewhat mask the progress we are making in changing our business for better execution. During the quarter, our dollar share of the U.S. retail cereal dollar category share increased year-over-year for the fifth consecutivecontinued to increase, our base U.S. cereal volume was strong, and gross margin improved due to favorable pricing and mix factors. Also, our internal measure of third quarter and is currently atSeptember year-to-date “cash flow” (net cash provided by operating activities less expenditures for property additions) increased significantly over the highest level of the past two years.prior year.

The following items have been excluded from all applicable amounts presented in this section for purposes of comparison between historical, current, and future periods:

 DuringSubsequent to the second quarteracquisition of 2001,Keebler, we have incurred costs and experienced other financial impacts related tointegrationof the Kellogg and Keebler business models. As a result, we estimate that net sales were reduced by $17.8 million and operating profit was reduced by $21.5 million ($13.313.5 million after tax or $.04$.03 per share) due tofor the impact of trade inventory reductions related tothird quarter and by $43.0 million ($26.8 million after tax or $.07 per share) for the transfer of products to the direct store door (DSD) delivery system and incremental costs related to Keeblerintegration activities.year-to-date period.
 
 During the first quarter of 2001, we reportedrestructuringcharges of $48.3 million ($30.3 million after tax or $.07 per share) related to preparing Kellogg for the Keebler integration and continued actions supporting our “focus and align” strategy. First quarter 2001 net earnings also included an extraordinary loss related to extinguishment of long-term debt and a charge to net earnings for the cumulative effect of an accounting change.
During the second quarter of 2000, we reportedrestructuring charges of $21.3 million ($14.7 million after tax or $.04 per share) for a supply chain efficiency initiative in Europe.

19


During the second quarter of 2000, we reportedrestructuringcharges of $21.3 million ($14.7 million after tax or $.04 per share) for a supply chain efficiency initiative in Europe.

Reported results for the quarter and year-to-date periods are reconciled to comparable results, as follows:

                         
Net earnings (millions)Net earnings per share (a)


Quarter20012000Change20012000Change







Reported consolidated results$114.6$150.9$.28$.37
Restructuring charges14.7.04
Integration impact13.3.04






Comparable consolidated results$127.9$165.6-22.8%$.32$.41-22.0%






             
Quarter Net earnings (millions) Net earnings per share (a) 

 
 
 
 2001 2000 Change 2001 2000 Change 
 
 
 
 
 
 
 
Reported consolidated results $150.3 $181.9 $.37 $.45 
Integration impact 13.5  .03  
 
 
 
 
 
 
 
Comparable consolidated results $163.8 $181.9  -10.0% $.40 $.45  -11.1%
                      
 
 
 
 
 
 
Net earnings (millions)Net earnings per share (a)             


             
Year-to-date20012000Change20012000Change Net earnings (millions) Net earnings per share (a) 

 
 
 
 2001 2000 Change 2001 2000 Change 







 
 
 
 
 
 
 
Reported consolidated results$198.7$312.6$.49$.77 $349.0 $494.5 $.86 $1.22 
Restructuring charges30.314.7.07.04 30.3 14.7 .07 .04 
Integration impact13.3.04 26.8  .07  
Extraordinary loss7.4.02 7.4  .02  
Cumulative effect of accounting change1.0 1.0    






 
 
 
 
 
 
 
Comparable consolidated results$250.7$327.3-23.4%$.62$.81-23.5% $414.5 $509.2  -18.6% $1.02 $1.26  -19.0%






 
 
 
 
 
 
 


(a) Represents both basic and diluted earnings per share.

The year-to-date decrease in comparable earnings per share of $.19$.24 was primarily the result of $.13$.23 from incremental interest expense, $.06$.13 from incremental amortization expense, $.06$.08 from a higher effective tax rate due primarily to the Keebler acquisition, and $.04$.05 from unfavorable foreign currency movements. This was offset by $.10$.25 of favorable business growth, which includes the results of the Keebler business.

The following tables provide an analysis of net sales and operating profit performance for the 2001 secondthird quarter and JuneSeptember year-to-date periods:

20


                                  
Other
QuarterUnitedLatinoperating
(dollars in millions)StatesEuropeAmerica(b)CorporateConsolidated







2001 net sales
$1,637.0$345.5$174.8$185.6$2,342.9






2000 net sales
$1,056.8$373.3$160.1$205.6$5.3$1,801.1






% change - 2001 vs. 2000:
Volume-.3%-4.4%+3.9%-.8%
Pricing/mix-3.1%+3.9%+4.0%-3.0%-1.0%
Integration impact (d)-1.7%-1.0%
Acquisitions & dispositions (a)+60.0%+1.1%+35.4%
Foreign currency impact-6.9%+1.3%-7.9%-2.5%






Total change
+54.9%-7.4%+9.2%-9.8%+30.1%






                      
 Other 
QuarterQuarter United Latin operating 
(dollars in millions)(dollars in millions) States Europe America (b) Corporate Consolidated 


 
 
 
 
 
 
 
2001 net sales
2001 net sales
 $1,883.9 $361.1 $165.3 $179.8   $2,590.1 
 
 
 
 
 
 
 
2000 net sales
2000 net sales
 $1,102.8 $373.0 $166.2 $198.6 $5.1 $1,845.7 
% change – 2001 vs. 2000:% change – 2001 vs. 2000: 
Volume -1.9 -5.6 -2.4 -3.2  -3.0 
Pricing/mix  +4.2 +3.4 +1.1  +1.5 
Acquisitions & dispositions (a) +72.7     +43.4 
Foreign currency impact  -1.8 -1.6 -7.3  -1.6 
 
 
 
 
 
 
 
Total change
  +70.8  -3.2  -.6  -9.4    +40.3 
                          
 
 
 
 
 
 
Other Other 
QuarterQuarterUnitedLatinoperatingQuarter United Latin operating 
(dollars in millions)(dollars in millions)StatesEuropeAmerica(b)CorporateConsolidated(dollars in millions) States Europe America (b) Corporate Consolidated 









 
 
 
 
 
 
 
2001 operating profit2001 operating profit$203.1$67.6$44.4$26.4($40.2)$301.32001 operating profit $262.5 $69.3 $45.8 $21.7  ($52.3) $347.0 
Keebler amortization expenseKeebler amortization expense27.027.0Keebler amortization expense $36.1     $36.1 






 
 
 
 
 
 
 
2001 operating profit excluding
Keebler amortization expense
2001 operating profit excluding
Keebler amortization expense
$230.1$67.6$44.4$26.4($40.2)$328.3
2001 operating profit excluding Keebler amortization expense
 $298.6 $69.3 $45.8 $21.7  ($52.3) $383.1 






 
 
 
 
 
 
 
2000 operating profit2000 operating profit$192.9$46.3$41.0$23.0($44.6)$258.6
2000 operating profit
 $207.1 $71.7 $45.5 $17.0  ($33.2) $308.1 
2000 restructuring charges (c)21.321.3






 
 
 
 
 
 
 
2000 operating profit excluding
restructuring charges
$192.9$67.6$41.0$23.0($44.6)$279.9






% change - 2001 vs. 2000:
% change – 2001 vs. 2000:% change – 2001 vs. 2000: 
Comparable business-8.7%+7.2%+6.1%+23.9%+12.6%+.7% Comparable business -.8 -1.4 +.4 +36.7 -3.7 +.8 
Integration impact (d)-11.1%-7.7% Integration impact (c) -6.3    -25.4 -6.9 
Acquisitions & dispositions (a)+39.1%+.8%+27.0% Acquisitions & dispositions (a) +51.3     +34.5 
Foreign currency impact-7.3%+2.1%-10.2%-2.3%-2.7% Foreign currency impact  -2.0 +.1 -8.8 -28.2 -4.0 






 
 
 
 
 
 
 
Total change
+19.3%-.1%+8.2%+14.5%+10.3%+17.3% 
Total change
  +44.2  -3.4  +.5  +27.9  -57.3  +24.4 






 
 
 
 
 
 
 

(a)Includes results from Keebler Foods Company, acquired in March 2001.
(b)Includes Canada, Australia, and Asia.
(c)Asset write-offs, accelerated depreciation expense, and incremental costs related to integration of Keebler business. Refer to section below on Keebler acquisition.

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               Other         
Year-to-date United      Latin  operating         
(dollars in millions) States  Europe  America  (b)  Corporate  Consolidated 

 
  
  
  
  
  
 
2001 net sales
 $4,568.9  $1,037.6  $492.8  $541.0     $6,640.3 
  
  
  
  
  
  
 
2000 net sales
 $3,184.1  $1,129.6  $473.4  $599.5  $12.1  $5,398.7 
  
  
  
  
  
  
 
% change – 2001 vs. 2000:                        
 Volume  +.1   -6.6   +2.6   -.6      -1.5 
 Pricing/mix  -1.7   +4.2   +2.4   -1.4      +.3 
 Integration impact (c)  -.6               -.3 
 Acquisitions & dispositions (a)  +45.7         +.8      +27.0 
 Foreign currency impact     -5.7   -.9   -8.5      -2.5 
  
  
  
  
  
  
 
 
Total change
  +43.5   -8.1   +4.1   -9.7      +23.0 
  
  
  
  
  
  
 
                          
               Other         
Year-to-date United      Latin  operating         
(dollars in millions) States  Europe  America  (b)  Corporate  Consolidated 

 
  
  
  
  
  
 
2001 operating profit $605.3  $190.5  $128.7  $64.8   ($133.8) $855.5 
2001 restructuring charges (d)  38.2         7.0   3.1   48.3 
Keebler amortization expense  63.1               63.1 
  
  
  
  
  
  
 
2001 operating profit excluding restructuring charges and Keebler amortization expense
 $706.6  $190.5  $128.7  $71.8   ($130.7) $966.9 
  
  
  
  
  
  
 
2000 operating profit $605.1  $170.9  $121.5  $69.5   ($115.1) $851.9 
2000 restructuring charges (d)     21.3            21.3 
  
  
  
  
  
  
 
2000 operating profit
                        
 
excluding restructuring charges
 $605.1  $192.2  $121.5  $69.5   ($115.1) $873.2 
  
  
  
  
  
  
 
% change – 2001 vs. 2000:                        
 Comparable business -7.6   +5.3   +5.8   +12.7   +4.3   -1.7 
 Integration impact (c) -5.7            -7.3   -5.0 
 Acquisitions & dispositions (a) +30.1         +.6      +21.0 
 Foreign currency impact    -6.2   +.1   -9.9   -10.5   -3.6 
 
  
  
  
  
  
 
 Total change +16.8   -.9   +5.9   +3.4   -13.5   +10.7 
 
  
  
  
  
  
 


(a) Includes results from Keebler Foods Company, acquired in March 2001; Kashi Company, a U.S. natural foods company, acquired in June 2000; and The Healthy Snack People business, an Australian convenience foods operation, acquired in July 2000.
(b) Includes Canada, Australia, and Asia.
(c)Refer to separate section below for further information.
(d) Trade inventory reductions, asset write-offs, accelerated depreciation expense, and incremental costs related to integration of Keebler business. Refer to section below on Keebler acquisition.

21


                                  
Other
Year-to-dateUnitedLatinoperating
(dollars in millions)StatesEuropeAmerica(b)CorporateConsolidated







2001 net sales
$2,685.0$676.5$327.5$361.2$4,050.2






2000 net sales
$2,081.3$756.6$307.2$400.9$7.0$3,553.0






% change - 2001 vs. 2000:
Volume+1.1%-7.1%+5.3%+.8%-.6%
Pricing/mix-2.5%+4.3%+1.9%-2.7%-.4%
Integration impact (d)-.9%-.5%
Acquisitions & dispositions (a)+31.3%+1.1%+18.4%
Foreign currency impact-7.8%-.6%-9.1%-2.9%






Total change
+29.0%-10.6%+6.6%-9.9%+14.0%






                                  
Other
Year-to-dateUnitedLatinoperating
(dollars in millions)StatesEuropeAmerica(b)CorporateConsolidated







2001 operating profit$342.8$121.2$82.9$43.1($81.5)$508.5
2001 restructuring charges (c)38.27.03.148.3
Keebler amortization expense27.027.0






2001 operating profit excluding
restructuring charges and Keebler amortization expense
$408.0$121.2$82.9$50.1($78.4)$583.8






2000 operating profit$398.0$99.2$76.0$52.5($81.9)$543.8
2000 restructuring charges (c)21.321.3






2000 operating profit
excluding restructuring charges
$398.0$120.5$76.0$52.5($81.9)$565.1






% change - 2001 vs. 2000:
Comparable business-11.1%+9.3%+9.0%+5.0%+7.6%-3.1%
Integration impact (d)-5.4%-3.8%
Acquisitions & dispositions (a)+19.0%+.9%+13.5%
Foreign currency impact-8.8%+.1%-10.4%-3.3%-3.3%






Total change
+2.5%+.5%+9.1%-4.5%+4.3%+3.3%






(a) Includes results from Keebler Foods Company, acquired in March 2001; Kashi Company, a U.S. natural foods company, acquired in June 2000; and The Healthy Snack People business, an Australian convenience foods operation, acquired in July 2000.
(b)Includes Canada, Australia, and Asia.
(c)(d) Refer to separate section below for further information.
(d)Trade inventory reductions and incremental costs related to integration of Keebler business. Refer to section below on Keebler acquisition.

22


On a comparable business basis, consolidated net sales for the quarter were down 1.8%1.5% (volume decline of .8% and3.0% partially offset by pricing/mix declineimprovement of 1.0%1.5%), resulting primarily from a 2% decline in both U.S. retail cereal and snack sales, the discontinuation of the Company’s private-label program in Germany, and exiting the convenience foods business in certain smaller international markets. Thevolume decline in U.S. cerealsnack sales was expected due to a difficult year-ago comparison (+4% growthand sales declines in second quarter 2000)all international segments except Latin America and payments made to the trade in order to expedite our announced price increase.Canada. The decline in U.S. snack sales was due primarily due to our product rationalization initiative and postponed innovation and marketing support precedingduring the integration of this business into the Keebler DSD system. StrongThe decline in international sales growthwas driven by the discontinuation of our private-label program in key Latin American marketsGermany, continued category softness in the United Kingdom and Australia, partially offset this decline.and trade inventory reductions in Australia. U.S. retail cereal sales were essentially flat, although total U.S. cereal sales, which includes all channels, increased .5%.

On a comparable business basis, consolidated operating profit for the quarter was up nearly 1%. Increased profitability in international businesses offset the comparable sales declines discussed above, as well as the impact of increased marketing investment in the U.S. cereal, and the natural and frozen foodsUnited Kingdom cereal businesses, and additional sales force hiring and training costs.costs in the United States.

As presented in the tables above, the impact of Keebler integration activities (“integration impact”) reduced consolidated net salesoperating profit by approximately 7% for the quarter by 1% and operating profit by nearly 8%.5% on a year-to-date basis. During the quarter, this integration impact consisted primarily consisted of consulting expenses, employee-related costs such as relocation and retention, and impairment and accelerated depreciation of software assets being abandoned due to the conversion of our U.S. business to the SAP system. In the year-to-date period, this integration impact also included the sales and operating profit impacteffect of working down trade inventories to transfer our snack foods to Keebler’s DSD system,system. For the quarter, we estimate that these activities decreased gross profit by $1.2 million and employee-related costs such as relocationincreased selling, general, and retention. Weadministrative expense by $20.3 million, for a total operating profit reduction of $21.5 million. For the year-to-date period, we estimate that these activities reduced net sales by $17.8 million, reduced gross profit by $16.4$17.6 million, and increased selling, general, and administrative expense by $5.1$25.4 million, for a total operating profit reduction of $21.5$43.0 million.

As presented in the tables above, the inclusion of the Keebler business in consolidated results increased our net sales for the quarter by over 35%43% and operating profit (excluding Keebler amortization expense and restructuring charges) by 27%approximately 35%. On a pro forma basis, assuming we had owned Keebler during the prior yearprior-year quarter, consolidated net sales would have been down 2.3%. Excludingapproximately 3%, and excluding the impact of foreign currency and integration impacts, pro forma consolidated net sales would have increased .4%. Keebler’s net sales for the quarter (excluding Kellogg snacks integrated into the DSD system during the quarter) increasedmovements, down approximately 2% versus the prior year.. Pro forma operating profit (excluding Keebler amortization expense, restructuring charges, foreign currency, and integration impacts) would have increased 7.2%declined approximately 1% for the quarter. Keebler’s net sales for the quarter (excluding Kellogg snacks integrated into the DSD system) decreased approximately 4% versus the prior year, primarily as a result of our product rationalization initiative and planned lack of new product introductions during the integration process.

23


Margin performance (excluding restructuring charges but including integration impact) for the quarter and year-to-date periods was:

                                    
QuarterYear-to-date Quarter Year-to-date 


 
 
 
20012000Change20012000Change 2001 2000 Change 2001 2000 Change 






 
 
 
 
 
 
 
Gross marginGross margin53.0%52.8%+.252.5%52.5%Gross margin  54.4%  52.6%  +1.8  53.2%  52.5%  +.7 






 
 
 
 
 
 
 
SGA% as reported (e)SGA% as reported (e)40.1%37.3%-2.838.7%36.6%-2.1SGA% as reported (e)  41.0%  35.9%  39.6%  36.3% 






 
 
 
 
 
 
 
Keebler amortization1.1%-1.1.6%-.6Keebler amortization  -1.4%   -1.0%  






 
 
 
 
 
 
 
SGA% excludingSGA% excludingSGA% excluding 
Keebler amortization39.0%37.3%-1.738.1%36.6%-1.5Keebler amortization  39.6%  35.9%  -3.7  38.6%  36.3%  -2.3 






 
 
 
 
 
 
 
Operating margin excluding Keebler amortization14.0%15.5%-1.514.4%15.9%-1.5
Operating marginOperating margin 






excluding Keebler 
amortization  14.8%  16.7%  -1.9  14.6%  16.2%  -1.6 
 
 
 
 
 
 
 


(e) Selling, general, and administrative expense as a percentage of net sales.

Gross interest expense, prior to amounts capitalized, was up versus the prior year, due primarily to interest expense on debt issued late in the first quarter to finance the Keebler acquisition. (Refer to the section below on liquidity and capital resources for further information.)

                  
(dollars in millions) Quarter Year-to-date
                    
 
QuarterYear-to-date 2001 2000 Change 2001 2000 Change 


 
 
 
 
 
 
 
(dollars in millions)20012000Change20012000Change







Gross interest expense$107.9$35.6+203.1%$149.8$70.0114.0% $104.4 $37.1  +181.4% $254.2 $107.1  +137.3%






 
 
 
 
 
 
 

The consolidated effective tax rate increased significantly over the prior year, primarily as a result of the impact of the Keebler acquisition on non-deductible goodwill and the level of U.S. tax on 2001 foreign subsidiary earnings. Additionally, the prior year effective rate was reduced by a $9 million tax benefit, recorded in the third quarter of 2000 based on completing studies with respect to U.S. research and experimentation credits for prior years. The 2001 year-to-date rate currently reflects our expectations for the full year rate.

                        
Effective income 
tax rate Quarter Year-to-date 
                         
 
 
QuarterYear-to-date 2001 2000 Change 2001 2000 Change 
Effective income

Tax rate20012000Change20012000Change







 
 
 
 
 
 
 
Comparable (f)38.2%34.8%+3.441.0%35.4%+5.6  38.4%  33.1% +5.3  40.0%  34.6% +5.4 






 
 
 
 
 
 
 
As reported38.2%35.2%+3.041.5%35.6%+5.9  38.4%  33.1% +5.3  40.2%  34.7% +5.5 






 
 
 
 
 
 
 


(f) Excludes restructuring charges, extraordinary loss, and cumulative effect of accounting change.

Restructuring charges

During the past several years, we have commenced major productivity and operational streamlining initiatives in an effort to optimize our cost structure. The incremental costs of these programs have been reported during these years as restructuring charges. Refer to pages 30-31 of our 2000 Annual Report for more information on these initiatives.

Operating profit for the sixnine months ended JuneSeptember 30, 2001, includes restructuring charges of $48.3 million ($30.3 million after tax or $.07 per share), related to preparing Kellogg for the Keebler integration and continued actions supporting our “focus and align” strategy. Specific initiatives included a headcount reduction of about 3530 in theour U.S. business and

24


global layer of our management, rationalization of product offerings and other actions to combine the Kellogg and Keebler logistics systems, and further reductions in convenience foods capacity in South East Asia. Approximately 70% of the charges were comprised of

24


asset write-offs, with the remainder consisting of employee severance and other cash costs. Savings generated from certain of these initiatives are expected to contribute to cost synergies related to the Keebler acquisition.

Operating profit for the three and sixnine months ended JuneSeptember 30, 2000, includes restructuring charges of $21.3 million ($14.7 million after tax or $.04 per share) for a supply chain efficiency initiative in Europe. The charges were comprised principally of voluntary employee retirement and separation benefits related to an hourly and salaried headcount reduction of approximately 190 during 2000.

Total cash outlays during the JuneSeptember 2001 year-to-date period for ongoing streamlining initiatives were approximately $23$30 million, compared to $34$42 million in 2000. Expected cash outlays are approximately $19$7 million for the remainder of 2001, with the balance of the reserves spent after 2001. With numerous multi-year streamlining programs nearing completion, management is currently assessing reserve needs for post-2001 periods.

Total incremental pre-taxpretax savings expected from all streamlining initiatives during 2001 (except those connected with the Keebler integration) are approximately $75 million. Refer to Note 3 within FootnotesNotes to Consolidated Financial Statements for further information regarding the components of restructuring charges, as well as reserve balance changes, during the sixnine months ended JuneSeptember 30, 2001.

As a result of the Keebler acquisition, we assumed $14.9 million of reserves for severance and facility closures related to Keebler’s ongoing restructuring and acquisition-related synergy initiatives. Approximately $7 million of those reserves are expected to be fully utilized in 2001, with the remainder being attributable primarily to non-cancelable lease obligations extending through 2006. Refer to Note 3 within FootnotesNotes to Consolidated Financial Statements for further information on these reserve balances.

Keebler acquisition

On March 26, 2001, we completed our acquisition of Keebler Foods Company in a transaction entered into with Keebler and with Flowers Industries, Inc., the majority shareholder of Keebler. Keebler Foods Company, headquartered in Elmhurst, Illinois, ranks second in the United States in the cookie and cracker categories and has the third largest food direct store door (DSD) delivery system in the United States.

Under the purchase agreement, we paid $42 in cash for each common share of Keebler, or approximately $3.65 billion, including $66 million of related acquisition costs. We also assumed $208 million in obligations to cash out employee and director stock options, resulting in a total cash outlay for Keebler stock of approximately $3.86 billion. Additionally, we assumed approximately $700$696 million of Keebler debt, bringing the total value of the transaction to $4.56 billion. Approximately 80% ofOf the debt assumed, $560 million was refinanced on the acquisition date.

25


The acquisition was accounted for under the purchase method and was financed through a combination of short-term and long-term debt. The assets and liabilities of the acquired business were included in the consolidated balance sheet as of March 31, 2001. For purposes of consolidated reporting during 2001, Keebler’s interim results of operations are being reported for the periods ended March 24, 2001, June 16, 2001, October 6, 2001, and

25


December 29, 2001. Therefore, Keebler results from the date of acquisition to June 16, 2001, have been included in our second quarter 2001 results.

As a result of the acquisition, we expect amortization expense to increase by approximately $90 million in 2001 (approximately $75 million after related deferred tax benefit). As a result of a recently issued accounting pronouncement (referto “Accounting changes”section below), we believeexpect this amortization expense willto be eliminated in post-2001 years. We are currently assessing the impact of this new pronouncement. We are in theThe process of finalizing valuations of several assets and obligations that existed as of the acquisition date.date is virtually complete. However, management’s estimate of “exit liabilities” (discussed below) could change as plans for exit of certain activities and functions of Keebler are refined over the next six months, thus impacting the amount of residual goodwill attributable to this acquisition. As a result, the amount of goodwill and related 2001 amortization expense - could change upon completionduring the remainder of this work.2001. Refer to Note 2 within Footnotes to Consolidated Financial Statements for further information on goodwill and the components of intangible assets.

As of JuneSeptember 30, 2001, the purchase price allocation included $88.9 million of liabilities related to our plans to exit certain activities and operations of the acquired company (“exit liabilities”), comprised of Keebler employee severance and relocation, contract cancellation, and facility closure costs (refer to Note 2 within Footnotes to Consolidated Financial Statements for further information). Cash outlays related to these exit plans are projected to be approximately $50$30 million in 2001, with substantially allthe remaining amounts spent in 2002.2002 and 2003. Exit plans implemented thus far include separation of approximately 7075 Keebler administrative employees and the closing of a bakery in Denver, Colorado, eliminating approximately 470 employee positions. Additionally, during JuneDuring September 2001, we communicated plans to transfer portions of Keebler’s Grand Rapids, Michigan, bakery production to other plants in the United States during the next 12 months. The impact of this initiative onAs a result, the current bakeryprevious workforce of approximately 675 employees is being reduced by an as-yet-undetermined amount during a one-year transition period. During October 2001, the Company communicated plans to consolidate and expand Keebler’s ice cream cone production operation in part, dependent on discussions under way with union and local government officials.Chicago, Illinois, which will result in the closure of one facility at this location during 2002. Additional actions, which are expected to be completed by March 2003, will be announced as exit plans are initiated.

As discussed in the “ResultsResults of operations”operations section above, during the secondthird quarter 2001 we experienced business disruption from trade inventory reductions due to integration activities and incurred integration-related costs for Kellogg employee relocation, employee retention and recruiting, and consolidation of computer systems, manufacturing capacity, and distribution systems. We also recognized impairment losses and accelerated depreciation on software assets being abandoned due to the conversion of our U.S. business to the SAP system. Additionally, during the second quarter 2001, sales and operating profit were negatively impacted by a reduction in trade inventories preceding the transfer of our snack foods to Keebler’s DSD system. During October 2001, we communicated details of separation programs to approximately 75 Kellogg employees affected by the integration of

26


administrative functions between Kellogg and Keebler. As a result, during the fourth quarter 2001, we will record a pre-tax charge within integration costs of approximately $6 million for severance and early retirement benefits.

As we complete our integration plans, we expect these types of financial impacts to continue, reducing full-year 2001 operating profit by up to $100 million in total during$80 million. While the full-year 2001 and 2002. The relative 2001 versus 2002 operating profit impact of continuing integration activity is currently expected to be insignificant, actual results will depend on various factors, primarily the timing of completion of planned supply chain and information technology initiatives, and our transition to DSD distribution for certain Kellogg snack products.initiatives. These activities and other actions are expected to result in Keebler-related pretaxpre-tax annual cost savings of approximately $170 million by 2003, with supply chain initiatives expected to generate the bulk of these savings.

26


Prior-year acquisitions

During 2000, we paid cash for several business acquisitions. In January, we purchased certain assets and liabilities of the Mondo Baking Company Division of Southeastern Mills, Inc., a convenience foods manufacturing operation, for approximately $93 million. In June, we acquired the outstanding stock of Kashi Company, a U.S. natural foods company, for approximately $33 million. In July, we purchased certain assets and liabilities of The Healthy Snack People business, an Australian convenience foods operation, for approximately $12 million.

Liquidity and capital resources

For the sixnine months ended JuneSeptember 30, 2001, net cash provided by operating activities was $418.7$854.8 million, up $26.8$224.7 million from the prior-year amount of $391.9$630.1 million. The increase was due primarily to favorable core working capital (trade receivables, inventory, trade payables) trends, excluding amounts from the Keebler acquisition, with core working capital representing approximately 8.2%8.7% of net sales, versus the year-ago level of approximately 9.4%10.6%. This favorable trend was offset partially by lower earnings and a payment to settle interest rate hedges, as discussed further below. We expect our measure of full-year “cash flow” (net cash provided by operating activities less expenditures for property additions) to be approximately even withslightly exceed the 2000 level of $650 million.

Net cash used in investing activities was $3.93$4.01 billion, up from $255.5$312.5 million in 2000, as a result of the Keebler acquisition discussed above. Expenditures for property additions were $78.8$153.9 million, $48.6$18.6 million less than the prior year. In relation to net sales, propertyProperty expenditures were 1.9%represented 2.3% of net sales compared with 3.6%3.2% in 2000. We believe full-year 2001 expenditures for property additions will represent approximately 3% of net sales or approximately $275 million. This amount includes some one-time investment related to the Keebler integration.

Net cash provided by financing activities was $3.55$3.28 billion, related primarily to issuance of $4.6 billion of long-term debt instruments to finance the Keebler acquisition, net of $946.9 million$1.59 billion of long-term debt retirements. The debt retirements consisted primarily of $400 million of Extendable Notes due February 2001, $500 million of Euro Dollar Notes due August 2001, and $546.2$676.2 million of Notes previously held by Keebler Foods Company.

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On October 26, 2001, we declared a dividend of $.2525 per common share, payable December 15, 2001, to shareholders of record at the close of business on November 30, 2001. Our year-to-datetotal 2001 per share dividend payment was $.505,of $1.00, up from $.49$.995 in 2000, represents the comparable prior-year period.45th consecutive year Kellogg has increased its total dividend pay-out per share.

In February 2001, we paid holders $11.6 million (in addition to the principal amount and accrued interest) to extinguish $400 million of Extendable Notes prior to the extension date. Thus, for the sixnine months ended JuneSeptember 30, 2001, we reported an extraordinary loss, net of tax, of $7.4 million.

At June 30, 2001, consolidated long-term debt included $130.0 million of 10.75% Senior Subordinated Notes, which is an obligation of Keebler Foods Company. We redeemed these Notes on July 2, 2001. The cost to redeem (in addition to principal and accrued interest) of $5.6 million approximated the fair value adjustment to the debt recorded in conjunction with the Keebler purchase accounting.

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On March 29, 2001, we issued $4.6 billion of long-term debt instruments primarily to finance the Keebler acquisition. TheseInitially, these instruments were initially privately placed, or sold outside the United States, in reliance on exemptions from registration under the Securities Act of 1933, as amended (the “1933 Act”). We commenced an offer to exchangethen exchanged new debt securities for these initial debt instruments, with thosethe new debt securities being substantially identical in all respects (exceptto the initial debt instruments, except for being registered under the 1933 Act) to the initial debt instruments. This exchange offer ended on July 13, 2001.Act.

In conjunction with this issuance, we settled $1.9 billion notional amount of forward-starting interest rate swaps for approximately $88 million in cash. The swaps effectively fixed a portion of the interest rate on an equivalent amount of debt prior to issuance. The swaps were designated as cash flow hedges pursuant to SFAS No. 133 (refer to Note 6 withwithin Footnotes to Consolidated Financial Statements for further information). As a result, the loss on settlement was recorded in other comprehensive income, net of tax benefit of approximately $32 million, and is being amortized to interest expense over periods of five5 to thirty30 years. As a result of this amortization expense, as well as discount on the debt, the overall effective interest rate on the total $4.6 billion long-term debt issuance is expected to be approximately 6.75% during 2001. We expect full-year interest expense to be approximately $380 million.

In order to provide additional short-term liquidity in connection with the Keebler acquisition, we entered into a 364-Day Credit Agreement, which expires in January 2002 (subject to a renewal option), and a Five-Year Credit Agreement, which expires in January 2006. Each of these agreements permits the Company or certain subsidiaries to borrow up to $1.15 billion (or certain amounts in foreign currencies under the Five-Year Credit Agreement). These two credit agreementsThey also require the maintenance of at least $700 milliona specified amount of consolidated net worth and a specified consolidated interest expense coverage ratio, (as defined) of at least 3.0, and limit capital lease obligations and subsidiary debt.debt These credit facilities were unused at JuneSeptember 30, 2001.

Despite the substantial amount of debt incurred to finance the Keebler acquisition, we believe that we will be able to meet our interest and principal repayment obligations and maintain our debt covenants for the foreseeable future, while still meeting our operational needs through our strong cash flow and program of issuing short-term debt and maintaining credit facilities on a global basis.

In October 2001, we filed a registration statement with the SEC which allows Kellogg Company and certain business trusts to issue $2.0 billion of debt or equity securities from time to time.

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Accounting changes

Hedging activities

On January 1, 2001, we adopted Statement of Financial Accounting Standards (SFAS) No. 133 “Accounting for Derivative Instruments and Hedging Activities.” This statement requires that all derivative instruments be recorded on the balance sheet at fair value and establishes criteria for designation and effectiveness of hedging relationships. For the sixnine months ended JuneSeptember 30, 2001, we reported a charge to earnings of $1.0 million (net of tax benefit of $.6 million) and a charge to other comprehensive income of $14.9 million (net of tax benefit of $8.6 million) in order to recognize the fair value of derivative instruments as either assets or liabilities on the balance sheet. The charge to earnings relates to the

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component of the derivative instruments’ net loss that has been excluded from the assessment of hedge effectiveness.

Revenue measurement

In April 2001, the Emerging Issues Task Force (EITF) of the Financial Accounting Standards Board (FASB) reached consensus on Issue No. 00-25 “Vendor Income Statement Characterization of Consideration to a Purchaser of the Vendor’s Products or Services.” The EITF also delayed the effective date of previously finalized Issue No. 00-14 “Accounting for Certain Sales Incentives” to coincide with the effective date of Issue No. 00-25. This guidance will now be effective for Kellogg Company beginning January 1, 2002.

Both of these Issues (later codified as Issue 01-09) provide guidance primarily on income statement classification of consideration from a vendor to a purchaser of the vendor’s products, including both customers and consumers. Generally, cash consideration is to be classified as a reduction of revenue, unless specific criteria are met regarding goods or services that the vendor may receive in return for this consideration. Generally, non-cash consideration is to be classified as a cost of sales.

This guidance is applicable to Kellogg Company in several ways. First, it applies to payments we make to our customers (the retail trade) primarily for conducting consumer promotional activities, such as in-store display and feature price discounts on our products. Second, it applies to discount coupons and other cash redemption offers that we provide directly to consumers. Third, it applies to promotional items such as toys that the we insert in or attach to our product packages (“package inserts”). Consistent with industry practice, we have historically classified these items as promotional expenditures within selling, general, and administrative expense (SG&A), and have generally recognized the cost as the related revenue is earned.

Effective January 1, 2002, we will reclassify promotional payments to our customers and the cost of consumer coupons and other cash redemption offers from SG&A to net sales. We will reclassify the cost of package inserts from SG&A to cost of sales. All comparative periods will be restated. We are currently assessing the total combined impact of both Issues, including the pro forma effect of the Keebler acquisition. However, we believe that, based on historical information, combined net sales could be reduced up to 15%, with

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approximately 95% of this impact reflected in the U.S. operating segment. Combined cost of goods sold could be increased by approximately 1.5%. SG&A would be correspondingly reduced such that net earnings would not be affected.

Business combinations

In July 2001, the FASB issued Statement of Financial Accounting Standards (SFAS) No. 141 “Business Combinations” and SFAS No. 142 “Goodwill and Intangible Assets.” Both of these Standards provide guidance on how companies account for acquired businesses and related disclosure issues.

Chief among the provisions of these standards are 1) elimination of the “pooling of interest” method for transactions initiated after JuneSeptember 30, 2001, 2) elimination of amortization of goodwill and “indefinite-lived” intangible assets effective for our company on January 1,

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2002, and 3) annual impairment testing and potential loss recognition for goodwill and non-amortized intangible assets, also effective for us on January 1, 2002.

Regarding the elimination of goodwill and indefinite-lived intangible amortization, this change will be made prospectively upon adoption of the new standard as of January 1, 2002. Prior-period financial results will not be restated. However, earnings information for prior periods will be disclosed, exclusive of comparable amortization expense that is eliminated in post-2001 periods.

We are currently assessing the impact of these provisions. However, we believe substantially all of Kellogg’s total after-tax amortization expense couldwill be eliminated under these new guidelines. Based on acquisitions completed to date, we expect total after-tax amortization expense in 2002 (before impact of the new Standards) of approximately $110-$115 million.

Accounting for long-lived assets

In October 2001, the FASB issued SFAS No. 144 “Accounting for Impairment or Disposal of Long-lived Assets.” This Standard will generally be effective for Kellogg on a prospective basis, beginning January 1, 2002.

SFAS No. 144 clarifies and revises existing guidance on accounting for impairment of plant, property, and equipment, amortized intangibles, and other long-lived assets not specifically addressed in other accounting literature. Significant changes include 1) establishing criteria beyond those previously specified in existing literature for determining when a long-lived asset is held for sale, and 2) requiring that the depreciable life of a long-lived asset to be abandoned is revised. These provisions could be expected to have the general effect of reducing or delaying recognition of future impairment losses on assets to be disposed, offset by higher depreciation during the remaining holding period. However, we do not expect the adoption of this Standard to have a significant impact on our 2002 financial results. SFAS No. 144 also broadens the presentation of discontinued operations to include a component of an entity (rather than only a segment of a business).

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Forward-looking statements

Our Management’s Discussion and Analysis contains “forward-looking statements” with projections concerning, among other things, our strategy and plans; integration activities, costs, and savings related to the Keebler acquisition; cash outlays and savings related to restructuring actions; the impact of accounting changes; our ability to meet interest and debt principal repayment obligations; the effect of the Keebler acquisition on factors which impact the effective income tax rate; amortization expense; cash flow; property addition expenditures; reserve utilization; and interest expense. Forward-looking statements include predictions of future results or activities and may contain the words “expect,” “believe,” “will,” “will deliver,” “anticipate,” “project,” “should”,“should,” or words or phrases of similar meaning. Our actual results or activities may differ materially from these predictions. In particular, future results or activities could be affected by factors related to the Keebler acquisition, including integration problems, failures to achieve savings, unanticipated liabilities, and the substantial amount of debt incurred to finance the acquisition, which could, among other things, hinder our ability to adjust rapidly to changing market conditions, make us more vulnerable in the event of a downturn and place us at a competitive disadvantage relative to less leveraged competitors. In addition, our future results could be affected by a variety of other factors, including

 competitive conditions in our markets;
 
 marketing spending levels and pricing actions of competitors;
 
 the impact of competitive conditions, marketing spending, and/or incremental pricing actions on actual volumes and product mix;
 
 effectiveness of advertising and marketing spending or programs;
 
 the success of new product introductions;
 
 the availability of and interest rates on short-term financing;
 
 the levels of spending on systems initiatives, properties, business opportunities, integration of acquired businesses, and other general and administrative costs;
 
 commodity price and labor cost fluctuations;
 
 changes in consumer preferences;
 
 changes in U.S. or foreign regulations affecting the food industry;

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 expenditures necessary to carry out restructuring initiatives and savings derived from these initiatives, and;initiatives;
 
 U.S. and foreign economic conditions, including currency rate fluctuations.fluctuations; and,
business disruption from terrorist acts or our nation’s response to them.

Forward-looking statements speak only as of the date they were made, and we undertake no obligation to publicly update them.

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KELLOGG COMPANY

KELLOGG COMPANY

PART II — OTHER INFORMATION

Item 4.      

Item 4.Submission of Matters to a Vote of Security Holders

(a)On April 27, 2001, Kellogg Company held its annual meeting of stockholders.
 
 (b)There were no submissions of matters to a vote of security holders during the quarter for which the report is filed.
Item 6. At the annual meeting, Benjamin S. Carson, Sr., Gordon Gund, Dorothy A. JohnsonExhibits and Ann McLaughlin Korologos were re-elected to Kellogg Company’s Board of Directors for a three year term. John T. Dillon, Claudio X. Gonzalez, Carlos M. Gutierrez, James M. Jenness, William D. Perez, Sam Reed, William C. Richardson, and John L. Zabriskie will continue to also serve as Directors of Kellogg Company.Reports on Form 8-K
 
 (c)(i)Benjamin S. Carson, Sr. received 311,286,097 votes for re-election, with 48,703,148 votes withheld. Gordon Gund received 358,295,539 votes for re-election, with 1,693,706 votes withheld. Dorothy A. Johnson received 358,273,230 votes for re-election, with 1,716,015 votes withheld. Ann McLaughlin Korologos received 358,218,657 votes for re-election, with 1,770,588 votes withheld. There were no votes against these nominees, or broker non-votes.(a) Exhibits:
 
(c)(ii)A shareholder proposal concerning international labor standards and human rights received 14,086,513 votes for and 305,154,851 votes against, with 12,621,059 votes withheld and 23,200,304 broker non-votes.

Item 6.      Exhibits and Reports on Form 8-K

(a) Exhibits:

  No exhibits are included in this filing.

(b) Reports on Form 8-K:

  On April 2, 2001, Kellogg Company filed aNo reports on Form 8-K dated March 26, 2001,were filed during the quarter for which reported the completion of the Flowers Industries, Inc. and Keebler Foods Company acquisitions under Item 2. The Form 8-K also included, or incorporated by reference, several items under Item 7. These items include the audited consolidated balance sheets and related statements of operations, shareholders’ equity and cash flows of Keebler Foods Company at December 30, 2000, and January 1, 2000, and for each of the three years in the period ended December 30, 2000, and an unaudited pro forma balance sheet at December 31, 2000, and an unaudited pro forma income statement for the year ended December 31, 2000, which assume that the transaction closed on December 31, 2000. This Form 8-K was subsequently amended,report is filed.

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in a filing dated May 15, 2001, to include under Item 7 an unaudited pro forma income statement for the three months ended March 31, 2001.

On May 8, 2001, Kellogg Company filed another Form 8-K dated May 8, 2001, which reported under Item 5 the issuance of a press release recommending that its owners not accept a mini-tender offer, and included a copy of that press release under Item 7.

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KELLOGG COMPANY

KELLOGG COMPANY

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.

 
KELLOGG COMPANY
/s/ T. J. Webb


T. J. Webb

Principal Financial Officer;

Executive Vice President Chief Financial Officer
/s/ J. M. Boromisa


J. M. Boromisa

Principal Accounting Officer;

Vice President Corporate Controller
Date: August 10, 2001

34Date: November 9, 2001

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