U.S. SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
Form 10-Q
   
þ QUARTERLY REPORT UNDER SECTION 13 OR 15 (d) OF THE SECURITIES EXCHANGE ACT OF 1934
FOR THE QUARTERLY PERIOD ENDED MARCH 31, 2009
FOR THE QUARTERLY PERIOD ENDED DECEMBER 31, 2008
   
o TRANSITION REPORT UNDER SECTION 13 OR 15 (d) OF THE SECURITIES EXCHANGE ACT OF 1934
FOR THE TRANSITION PERIOD FROM                    TO                    
Commission file number000-30489
LIFEVANTAGE CORPORATION
LIFEVANTAGE CORPORATION
(Exact name of Registrant as specified in its charter)
   
COLORADO 90-0224471
   
(State or other jurisdiction of
incorporation or organization)
 (IRS Employer Identification No.)
incorporation or organization)
11545 W. Bernardo Court, Suite 301, San Diego, California 92127

(Address of principal executive offices)
(858) 312-8000
(Registrant’s telephone number)
(Former name, former address and former fiscal year, if changed since last report)
Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15 (d) of the Exchange Act during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.
Yesþ Noo
Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files).
Yeso Noo
Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See the definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act. (Check one):
Large accelerated fileroAccelerated filero
Non-accelerated filero
Smaller reporting companyþ
(Do not check if a smaller reporting company)Smaller reporting company þ
Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).
Yeso Noþ
The number of shares outstanding of the issuer’s common stock, par value $0.001 per share, as of December 31, 2008April 30, 2009 was 24,766,117.43,957,030.
 
 

 


CAUTIONARY NOTE REGARDING FORWARD-LOOKING STATEMENTS
          This Report on Form 10-Q contains certain “forward-looking statements” (as such term is defined in section 21E of the Securities Exchange Act of 1934, as amended (the “Exchange Act”)). These statements, which involve risks and uncertainties, reflect our current expectations, intentions or strategies regarding our possible future results of operations, performance, and achievements. Forward-looking statements in this report include, without limitation: statements regarding future products or product development; statements regarding future selling, including our expectations regarding the success of our network marketing sales channel, general and administrative costs and research and development spending; statements regarding our product development strategy; statements regarding the legal complaint filed against the company; and statements regarding future capital expenditures and financing requirements. These forward-looking statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 and applicable common law and SEC rules.
          These forward-looking statements are identified in this report by using words such as “anticipate”, “believe”, “could”, “estimate”, “expect”, “intend”, “plan”, “predict”, “project”, “should” and similar terms and expressions, including references to assumptions and strategies. These statements reflect our current beliefs and are based on information currently available to us. Accordingly, these statements are subject to certain risks, uncertainties, and contingencies, which could cause our actual results, performance, or achievements to differ materially from those expressed in, or implied by, such statements.
          The following factors are among those that may cause actual results to differ materially from our forward-looking statements:
  The deterioration of global economic conditions and the decline of consumer confidence and spending;
The potential failure or unintended negative consequences of the implementation of our network marketing sales channel;
Our limited operating history and lack of significant revenues from operations;
 
  Our ability to successfully expand our operations and manage our future growth;
 
  The effect of current and future government laws and regulations of the network marketing and regulatorsnutritional supplement industries on our business;
 
  The effect of unfavorable publicity on our business;
 
  Competition in the dietary supplement market;
 
  Our ability to retain independent distributors or to attract new independent distributors on an ongoing basis;
The potential for product liability claims against the Company;
Independent distributor activities that violate applicable laws or regulations and the potential for resulting government or third party actions against the Company;
The potential for third party and governmental actions involving our network marketing sales channel;
 
  Our dependence on third party manufacturers to manufacture our product;
 
  The ability to obtain raw material for our product;
 
  Our dependence on a limited number of significant customers;
Our ability to protect our intellectual property rights and the value of our product;
 
  Our ability to continue to innovate and provide products that are useful to consumers;
The significant control that our management and significant shareholders exercise over us;

2


  The illiquidity of our common stock;
 
  Our ability to access capital markets in light of the global credit crisis or other adverse effects to our business and financial position;
 
  Our ability to generate sufficient cash from operations, raise financing to satisfy our liquidity requirements, or reduce cash outflows without harm to our business, financial condition or operating results; and
 
  Other factors not specifically described above, including the other risks, uncertainties, and contingencies under “Description of Business”, “Risk Factors” and “Management’s Discussion and Analysis of Financial Condition and Results of Operation” in Item 6 of Part II of our report on Form 10-KSB for the year ended June 30, 2008.
          When considering these forward-looking statements, you should keep in mind the cautionary statements in this report and the documents incorporated by reference. We have no obligation and do not undertake to update or revise any such forward-looking statements to reflect events or circumstances after the date of this report.

23


 

LIFEVANTAGE CORPORATION
INDEX
     
  PAGE
Financial Information
    
Financial Statements:    
  45 
  56 
6
Notes to Condensed Consolidated Financial Statements (unaudited)  7 
  8 
Management’s Discussion and Analysis of Financial Condition and Results of Operations16
Controls and Procedures  22 
 28
     
Other Information  2330
30
30
34
34
34
34
34 
     
  2435 
EX-31.1
Certification pursuant to Securities Exchange Act of 1934 and Sections 302 and 906 of the Sarbanes-Oxley Act of 2002EX-31.2
EX-32.1
EX-32.2

34


PART I Financial Information
Item 1. Financial Statements
LIFEVANTAGE CORPORATION AND SUBSIDIARY
CONDENSED CONSOLIDATED BALANCE SHEETS (UNAUDITED)
         
  December 31, 2008 June 30, 2008
   
ASSETS        
Current assets        
Cash and cash equivalents $99,340  $196,883 
Marketable Securities, available for sale  750,000   1,100,000 
Accounts receivable, net  65,751   98,008 
Inventory  76,226   104,415 
Deferred expenses     72,049 
Deposit with manufacturer  265,202   277,979 
Prepaid expenses  16,354   124,049 
   
Total current assets  1,272,873   1,973,383 
 
Long-term assets        
Property and equipment, net  59,436   63,559 
Intangible assets, net  2,222,037   2,270,163 
Deferred offering costs, net  150,410   193,484 
Deposits  31,009   48,447 
   
TOTAL ASSETS $3,735,765  $4,549,036 
   
         
LIABILITIES AND STOCKHOLDERS’ EQUITY        
         
Current liabilities        
Revolving line of credit and accrued interest $250,086  $166,620 
Accounts payable  145,018   139,803 
Accrued expenses  345,436   338,268 
Deferred revenue     510,765 
Capital lease obligations     846 
   
Total current liabilities  740,540   1,156,302 
         
Long-term liabilities        
Convertible debt, net of discount  307,039   223,484 
   
Total liabilities  1,047,579   1,379,786 
   
Commitments and contingencies        
         
Stockholders’ equity        
Preferred stock — par value $.001, 50,000,000 shares authorized; no shares issued or outstanding      
         
Common stock — par value $.001, 250,000,000 shares authorized; 24,766,117 issued and outstanding as of December 31, 2008 and June 30, 2008  24,766   24,766 
Additional paid-in capital  18,118,930   17,902,840 
Accumulated (deficit)  (15,455,510)  (14,758,356)
   
Total stockholders’ equity  2,688,186   3,169,250 
   
         
TOTAL LIABILITIES AND STOCKHOLDERS’ EQUITY $3,735,765  $4,549,036 
   
The accompanying notes are an integral part of these condensed consolidated statements.

4


LIFEVANTAGE CORPORATION
CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS
(Unaudited)
                 
  For the three months ended For the six months ended
  December 31, December 31,
  2008 2007 2008 2007
   
Sales, net $578,457  $796,409  $1,851,959  $1,603,733 
Cost of sales  127,546   186,019   363,085   363,322 
   
Gross profit  450,911   610,390   1,488,874   1,240,411 
 
Operating expenses:                
Marketing and customer service  322,065   388,673   806,869   663,121 
General and administrative  496,831   478,982   1,010,826   904,522 
Research and development  65,960   28,259   118,515   218,889 
Depreciation and amortization  39,246   39,767   79,428   78,406 
   
Total operating expenses  924,102   935,681   2,015,638   1,864,938 
   
Operating (loss)  (473,191)  (325,291)  (526,764)  (624,527)
 
Other income and (expense):                
Interest (expense), net  (92,823)  (76,488)  (170,385)  (75,956)
   
Total other (expense)  (92,823)  (76,488)  (170,385)  (75,956)
   
Net (loss) $(566,014) $(401,779) $(697,149) $(700,483)
   
Net (loss) per share, basic and diluted  ($0.02)  ($0.02)  ($0.03)  ($0.03)
   
Weighted average shares outstanding, basic and fully diluted  24,766,117   22,316,893   24,766,117   22,292,463 
   
         
  March 31, 2009 June 30, 2008
   
ASSETS        
Current assets        
Cash and cash equivalents $1,312,793  $196,883 
Restricted cash  770,000    
Marketable Securities, available for sale  580,000   1,100,000 
Accounts receivable, net  90,432   98,008 
Inventory  457,083   104,415 
Deferred expenses     72,049 
Deposit with manufacturer  6,482   277,979 
Prepaid expenses  38,612   124,049 
   
Total current assets  3,255,402   1,973,383 
         
Long-term assets        
Marketable Securities, available for sale  145,000    
Property and equipment, net  171,929   63,559 
Intangible assets, net  2,194,478   2,270,163 
Deferred debt offering costs, net  129,342   193,484 
Deposits  48,263   48,447 
   
TOTAL ASSETS $5,944,414  $4,549,036 
   
         
LIABILITIES AND STOCKHOLDERS’ (DEFICIT) EQUITY        
Current liabilities        
Revolving line of credit and accrued interest $325,146  $166,620 
Accounts payable  899,465   139,803 
Accrued expenses  779,428   338,268 
Deferred revenue     510,765 
Capital lease obligations     846 
Equity escrow  770,000    
   
Total current liabilities  2,774,039   1,156,302 
         
Long-term liabilities        
Convertible debt, net of discount  348,175   223,484 
Derivative warrant liability  7,247,885    
   
Total liabilities  10,370,099   1,379,786 
   
         
Commitments and contingencies        
         
Stockholders’ (deficit) equity        
Preferred stock — par value $.001, 50,000,000 shares authorized; no shares issued or outstanding      
Common stock — par value $.001, 250,000,000 shares authorized; 38,250,402 and 24,766,117 issued and outstanding as of March 31, 2009 and June 30, 2008, respectively  38,250   24,766 
Additional paid-in capital  14,091,899   17,902,840 
Accumulated (deficit)  (18,555,834)  (14,758,356)
   
Total stockholders’ (deficit) equity  (4,425,685)  3,169,250 
   
TOTAL LIABILITIES AND STOCKHOLDERS’ (DEFICIT) EQUITY $5,944,414  $4,549,036 
   
The accompanying notes are an integral part of these condensed consolidated statements.

5


LIFEVANTAGE CORPORATION
LIFEVANTAGE CORPORATION AND SUBSIDIARY
CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
OPERATIONS
(Unaudited)
         
  For the six months ended December 31,
  2008 2007
   
Cash Flows from Operating Activities:
        
Net loss $(697,149) $(700,483)
Adjustments to reconcile net loss to net cash (used) provided by operating activities:        
Depreciation and amortization  79,428   78,406 
Stock based compensation to employees  150,797   130,799 
Stock based compensation to non-employees  65,290   31,791 
Non-cash interest expense from convertible debentures  83,555   75,829 
Non-cash interest expense from amortization of deferred offering costs  43,074   20,479 
Changes in operating assets and liabilities:        
Decrease in accounts receivable  32,257   246,896 
Decrease/(increase) in inventory  28,189   (7,109)
Decrease in deposits to manufacturer  12,777   59,555 
Decrease/(increase) in prepaid expenses  107,695   (34,844)
Decrease in other assets  17,438   246,852 
Increase in accounts payable  5,215   10,189 
Increase in accrued expenses  7,168   258,076 
(Decrease) in deferred revenue  (510,765)  (310,800)
Decrease in deferred expenses  72,049   46,782 
   
Net Cash (Used)/Provided by Operating Activities
  (502,982)  152,418 
   
         
Cash Flows from Investing Activities:
        
Redemption of marketable securities  350,000   50,000 
Purchase of marketable securities     (1,525,000)
Purchase of intangible assets  (8,717)  (33,405)
Purchase of equipment  (18,463)  (122)
   
Net Cash Provided/(Used) by Investing Activities
  322,820   (1,508,527)
   
         
Cash Flows from Financing Activities:
        
Net proceeds from revolving line of credit  83,465    
Principal payments under capital lease obligation  (846)  (1,110)
Issuance of common stock     10,575 
Private placement fees     (162,080)
Proceeds from private placement of convertible debentures     1,490,000 
   
Net Cash Provided by Financing Activities
  82,619   1,337,385 
   
         
(Decrease) in Cash and Cash Equivalents:
  (97,543)  (18,724)
Cash and Cash Equivalents — beginning of period  196,883   160,760 
   
Cash and Cash Equivalents — end of period
 $99,340  $142,036 
   
         
Non Cash Investing and Financing Activities:
        
Warrants issued for private placement fees for convertible debentures $  $94,488 
         
SUPPLEMENTAL DISCLOSURE OF CASH FLOW INFORMATION        
Cash paid for interest expense $54,382  $ 
Cash paid for income taxes $  $ 
                 
  For the three months ended For the nine months ended
  March 31, March 31,
  2009 2008 2009 2008
   
Sales, net $655,122  $783,946  $2,507,083  $2,387,677 
                 
Cost of sales  125,198   174,890   488,283   538,212 
   
Gross profit  529,924   609,056   2,018,800   1,849,465 
                 
Operating expenses:                
Marketing and customer service  1,019,739   357,990   1,826,608   1,021,111 
General and administrative  1,885,630   702,404   2,896,456   1,606,926 
Research and development  34,427   25,045   152,942   243,934 
Depreciation and amortization  40,653   39,581   120,081   117,988 
   
Total operating expenses  2,980,449   1,125,020   4,996,087   2,989,959 
   
Operating (loss)  (2,450,525)  (515,964)  (2,977,287)  (1,140,494)
                 
Other income and (expense):                
                 
Interest (expense), net  (148,935)  (88,692)  (319,319)  (164,647)
Change in fair value of derivative liability  (500,862)     (500,862)   
   
Total other (expense)  (649,797)  (88,692)  (820,181)  (164,647)
   
Net (loss) $(3,100,332) $(604,656) $(3,797,468) $(1,305,141)
   
Net (loss) per share, basic and diluted $(0.12) $(0.03) $(0.15) $(0.06)
   
Weighted average shares outstanding, basic and fully diluted  25,973,085   22,464,168   25,165,481   22,349,282 
   
The accompanying notes are an integral part of these condensed consolidated statements.

6


LIFEVANTAGE CORPORATION AND SUBSIDIARY
CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
(Unaudited)
         
  For the nine months ended March 31,
  2009 2008
   
Cash Flows from Operating Activities:
        
Net loss $(3,797,468) $(1,305,141)
Adjustments to reconcile net loss to net cash (used) provided by operating activities:        
Depreciation and amortization  120,081   117,988 
Stock based compensation to employees  353,406   243,324 
Stock based compensation to non-employees  214,813   129,582 
Non-cash interest expense from convertible debentures  184,691   101,258 
Non-cash interest expense from amortization of deferred offering costs  64,142   41,762 
Change in fair value of derivative warrant liability  500,862    
Changes in operating assets and liabilities:        
Decrease in accounts receivable  7,576   271,305 
(Increase) in inventory  (352,668)  (76,999)
Decrease in deposits to manufacturer  271,497   82,707 
Decrease /(increase) in prepaid expenses  85,437   (52,054)
Decrease in other assets  184   279,296 
Increase in accounts payable  759,662   104,108 
Increase in accrued expenses  441,160   148,323 
(Decrease) in deferred revenue  (510,765)  (299,220)
Decrease in deferred expenses  72,049   44,603 
   
Net Cash (Used) by Operating Activities
  (1,585,341)  (169,158)
   
         
Cash Flows from Investing Activities:
        
Redemption of marketable securities  375,000   150,000 
Purchase of marketable securities     (1,525,000)
Purchase of intangible assets  (9,580)  (44,656)
Purchase of equipment  (143,193)  (11,808)
   
Net Cash Provided/(Used) by Investing Activities
  222,227   (1,431,464)
   
         
Cash Flows from Financing Activities:
        
Net proceeds from revolving line of credit  158,526   250,379 
Principal payments under capital lease obligation  (846)  (1,694)
Issuance of common stock  2,608,144   50,486 
Private placement fees  (286,800)  (162,080)
Proceeds from private placement of convertible debentures     1,490,000 
   
Net Cash Provided by Financing Activities
  2,479,024   1,627,091 
   
         
Increase in Cash and Cash Equivalents
  1,115,910   26,469 
Cash and Cash Equivalents — beginning of period  196,883   160,760 
   
Cash and Cash Equivalents — end of period
 $1,312,793  $187,229 
   
         
Non Cash Investing and Financing Activities:
        
Warrants issued for private placement fees for convertible debentures $  $94,488 
Warrants issued for private placement fees for private placement of common stock and reclassification of warrants to a derivative liability $6,747,023  $ 
Conversion of debt to common stock $60,000  $ 
         
SUPPLEMENTAL DISCLOSURE OF CASH FLOW INFORMATION        
Cash paid for interest expense $80,822  $59,021 
Cash paid for income taxes $  $ 
The accompanying notes are an integral part of these condensed consolidated statements.

7


LIFEVANTAGE CORPORATION AND SUBSIDIARY
NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
FOR SIXTHREE AND NINE MONTHS ENDED DECEMBERMARCH 31, 20082009 AND 20072008
(UNAUDITED)
          These unaudited Condensed Consolidated Financial Statements and Notes should be read in conjunction with the audited financial statements and notes of LifeVantageLifevantage Corporation as of and for the year ended June 30, 2008 included in our Annual Report on Form 10-KSB.
Note 1 — Organization and Basis of Presentation:
          The condensed consolidated financial statements included herein have been prepared by us, without audit, pursuant to the rules and regulations of the Securities and Exchange Commission (“SEC”). In the opinion of the management of Lifevantage Corporation (“LifeVantage”Lifevantage” or the “Company”), these interim Financial Statements include all adjustments, consisting of normal recurring adjustments, that are considered necessary for a fair presentation of the Company’s financial position as of DecemberMarch 31, 2008,2009, and the results of operations for the three and sixnine month periods ended DecemberMarch 31, 20082009 and 20072008 and the cash flows for the sixnine month periods ended DecemberMarch 31, 20082009 and 2007.2008. Interim results are not necessarily indicative of results for a full year or for any future period. Certain prior period amounts have been reclassified to conform to our current period presentation.
          The condensed consolidated financial statements and notes included herein are presented as required by Form 10-Q, and do not contain certain information included in the Company’s audited financial statements and notes for the fiscal year ended June 30, 2008 pursuant to the rules and regulations of the SEC. For further information, refer to the financial statements and notes thereto as of and for the year ended June 30, 2008, and included in the Annual Report on Form 10-KSB on file with the SEC.
          On SeptemberMarch 16, 2009 and March 26, 2007 and October 31, 20072009, the Company issued debentures convertible into the Company’s common stock in a private placement offering. The netgross proceeds received by the Company from the offering of approximately $1,328,000$2,608,000 are being used to expand marketing efforts, scientific studies and intellectual property protection. While the 2007 funding improved the Company’s liquidity position, the Company is seeking to raise up to an additional $2,000,000 for its entry into the Network Marketing Sales Channelnetwork marketing sales channel and to increase the Company’s working capital. Subsequent to March 31, 2009, the Company raised an additional $892,000 for a total of $3,500,000. The Company anticipates raising additional capital for entry into the network marketing sales channel. However, there can be no assurance that any additional funds can be raised or that revenue generated from this new sales channel will result in positive cash flow.
Note 2 — Summary of Significant Accounting Policies:
Consolidation
          The accompanying financial statements include the accounts of the Company and its wholly-owned subsidiary Lifeline Nutraceuticals Corporation (“LNC”). All inter-company accounts and transactions between the entities have been eliminated in consolidation.
Use of Estimates
          Management of the Company has made a number of estimates and assumptions relating to the reporting of revenues, expenses, assets and liabilities and the disclosure of contingent assets and liabilities to prepare these consolidated financial statements. Actual results could differ from those estimates.

78


Revenue Recognition
          The Company ships the majority of its product directly to the consumer via United Parcel Service (“UPS”) and receives substantially all payment for these sales in the form of credit card charges. Revenue from direct product sales to customers is recognized upon passage of title and risk of loss to customers when product is shipped from the fulfillment facility. Sales revenue and estimated returns are recorded when product is shipped. The Company’s direct to customer and independent distributor return policy is to provide a 30-day money back guarantee on orders placed by customers. After 30 days, the Company does not issue refunds to direct sales customers or distributors for returned product. To date, the Company has experienced monthly returns of approximately 1 percent of sales. As of DecemberMarch 31, 20082009 and June 30, 2008, the Company’s reserve balance for returns and allowances was approximately $92,000$81,000 and $97,700, respectively.
          For retail customers, the Company analyzes its contracts to determine the appropriate accounting treatment for its recognition of revenue on a customer by customer basis.
          In July 2005, LifeVantageLifevantage entered into an agreement with General Nutrition Distribution, LP (“GNC”) for the sale of Protandim®, pursuant to which GNC has the right to return any and all product shipped to GNC, at any time, for any reason. Beginning July 1, 2008, the Company had sufficient history to develop reliable estimates of product returns, and accordingly, recognized all previously deferred revenue net of estimated returns and expenses, and began recognizing sales to all third party distributors net of estimated returns, as product ships.
The table below shows the effect of the change in the Company’s deferred revenue and expense for the sixnine months ended DecemberMarch 31, 2008:2009:
                
 Deferred Revenue Deferred Expense Deferred Deferred
 Revenue Expense
Deferred revenue and expense as of June 30, 2008 $510,765 $72,049  $510,765 $72,049 
  
Recognition of revenue in the three months ended September 30, 2008 for prior period deferred sales  (510,765)  (72,049)  (510,765)  (72,049)
    
Deferred revenue and expense as of December 31, 2008 $ $ 
   
Deferred revenue and expense as of March 31, 2009 $ $ 
  
Accounts Receivable
          The Company’s accounts receivable primarily consist of receivables from retail distributors. Management reviews accounts receivable on a regular basis to determine if any receivables will potentially be uncollectible. The Company has one national retail distributor, GNC, and several regional natural products distributors as of DecemberMarch 31, 2008.2009. Our national retail distributor comprises 59%61% of the Company’s accounts receivable balance as of DecemberMarch 31, 2008.2009. Based on the current aging of its accounts receivable, the Company believes that it is not necessary to maintain an allowance for doubtful accounts.
          For credit card sales to direct sales customers and independent distributors, the Company verifies the customer’s credit card prior to shipment of product. PaymentAny payment not yet received from credit card sales is treated as a deposit in transit and is not reflected as a receivable on the accompanying balance sheet. Based on the Company’s verification process and historical information available, management does not believe that there is justification for an allowance for doubtful accounts on credit card sales related to its direct sales as of

8


December March 31, 2008.2009. For direct sales, there is no bad debt expense for the three or nine month periodperiods ended DecemberMarch 31, 2008.2009.

9


Inventory
          Inventory is stated at the lower of cost or market value. Cost is determined using the first-in, first-out method. TheAs of March 31, 2009, the Company has capitalized payments tooffset its raw materials deposit held by the contract product manufacturer in exchange for the acquisition of raw materials and commencement ofmoved the manufacturing,raw materials to a new manufacturer for the bottling and labeling of the Company’s product. The cost of manufacturing, bottling and labeling are capitalized into finished goods as product is completed. As of DecemberMarch 31, 20082009 and June 30, 2008, inventory consisted of:
                
 December 31, 2008 June 30, 2008  March 31, 2009 June 30, 2008 
Finished goods $43,542 $87,393  $195,099 $87,393 
Packaging supplies 21,061 17,022  25,398 17,022 
Work in process 11,623   19,761  
Raw materials 216,825  
        
Total inventory $76,226 $104,415  $457,083 $104,415 
          
Loss per share
          Basic loss per share is computed by dividing the net income or loss by the weighted average number of common shares outstanding during the period. Diluted earnings per common share are computed by dividing net income by the weighted average common shares and potentially dilutive common share equivalents. The effects of approximately 24.440.2 million common shares issuable pursuant to the convertible debentures and warrants issued in the Company’s private placement offerings, compensation based warrants issued by the Company and options granted through the Company’s 2007 Long-Term Incentive Plan are not included in computations when their effect is antidilutive. Because of the net loss for the three and sixnine month periods ended DecemberMarch 31, 20082009 and 2007,2008, the basic and diluted average outstanding shares are the same, since including the additional potential common share equivalents would have an antidilutive effect on the loss per share calculation.
Research and Development Costs
          The Company expenses all costs related to research and development activities as incurred. Research and development expenses for the sixnine month periods ended DecemberMarch 31, 2009 and 2008 were $152,942 and 2007 were $118,515 and $218,889$243,934, respectively.
Advertising Costs
          The Company expenses advertising costs as incurred. The Company expensed the cost of producing commercials when the first commercial ran. Advertising expense for the sixnine month periods ended DecemberMarch 31, 2009 and 2008 was $366,047 and 2007 was $319,870 and $267,215$384,044 respectively.
Cash and Cash Equivalents
          The Company considers only its monetary liquid assets with original maturities of three months or less as cash and cash equivalents.
Marketable Securities
          FromThe Company has, from time to time, the Company has invested in marketable securities, including auction rate preferred securities of closed-end funds (“ARPS”) to maximize interest income. As the auction process for resetting interest rates has ceased as of mid-February 2008, we have been notified by several of the Corporate entities that have issued ARPS of plans to refinance these instruments. The Company has classified its investment in these instruments as marketable securities available for sale, in accordance with SFAS 115.

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          These marketable securities which historically have been extremely liquid have been adversely affected by the broader national liquidity crisis. On April 9, 2009, the Company’s investment advisor,

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Stifel Nicolaus, issued a press release announcing a plan to repurchase 100% of its clients’ ARPS at par on or prior to June 30, 2012. The schedule for repurchase over the next three years is as follows:
          (a) The greater of 10 percent or $25,000 to be completed by June 30, 2010;
          (b) The greater of 10 percent or $25,000 to be completed by June 30, 2011;
          (c) The balance of outstanding ARS to be repurchased by June 30, 2012.
          The Company has an agreement in principal to expand the borrowing base of the line of credit with its investment advisor from 50% to 80% of the par value of the Company’s marketable securities.
Based upon the mostagreement to expand the line of credit to approximately 80%, management will have access to 80% of its ARPS through borrowing in the current information,year. Accordingly, management believes that these securities will redeem within the next twelve months, asclassified 80% or $580,000 of the Company’s ARPS continue to redeem and approximately $300,000marketable securities as short term. The remaining 20% or $145,000 of the ARPS redeemed duringCompany’s marketable securities that may not be available in the three month period ended December 31, 2008. As such, these securities have been classified as current. However, future economic events could cause a portion of these to becurrent year is classified as long-term.
          As of DecemberMarch 31, 2008,2009, in light of the plan for repurchase, management believes that there has not been a change in the fair value of the securities owned. The Company is currently taking advantage of higher interest yields as a result of the failed auctions. The Company has not recorded any impairment related to these investments as management does not believe that the underlying credit quality of the assets has been impacted by the reduced liquidity of these investments.
          The Company established a line of credit to borrow against marketable securities so that sales of these securities would not have to occur in order to fund operating needs of the Company. The interest rate on amounts borrowed was slightly less thanhas been approximately the same as the interest being earned.earned from the underlying securities.
Investment in marketable securities are summarized as follows as of DecemberMarch 31, 20082009 and June 30, 2008:
                
 Unrealized Estimated Fair  Unrealized Estimated Fair 
 (Loss) Value  (Loss) Value 
As of December 31, 2008 
As of March 31, 2009 
Available for sale securities $ $750,000  $ $580,000 
     
Long-term marketable securities $ $145,000 
     
 
Total marketable securities $ $725,000 
          
  
As of June 30, 2008  
Available for sale securities $ $1,100,000  $ $1,100,000 
          
Deposit with Manufacturers
          At December 31, 2008 and June 30, 2008, the Company had a deposit of $265,202 and $277,979 respectively, with its contract manufacturers for acquisition of raw materials and production of finished product. The Company offsets reductionsand its primary contract manufacturer came to an agreement whereby the deposits plus approximately $45,000 be used to acquire raw materials from the original manufacturer for the use in the deposit against the trade payable to the manufacturerfuture production runs of Protandim® as product is purchased fromat the Company’s new contract manufacturer.

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Shipping and Handling
          Shipping and handling costs associated with inbound freight and freight out to customers including independent distributors are included in cost of sales. Shipping and handling fees charged to all customers are included in sales.
Goodwill and Other Intangible Assets
          The Company has adopted the provisions of Statement of Financial Accounting Standards No. 142,Goodwill and Other Intangible Assets,(“SFAS 142”). SFAS 142 establishes standards for accounting for goodwill and other intangibles acquired in business combinations. Goodwill and other intangibles with indefinite lives are not amortized.

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          As of DecemberMarch 31, 20082009 and June 30, 2008, intangible assets consisted of:
                
 December 31, June 30,  March 31, June 30,
 2008 2008  2009 2008
    
Patent costs $2,252,068 $2,246,074  $2,252,848 $2,246,074 
Trademark costs 126,249 123,526  126,332 123,526 
Amortization of patents & trademarks  (156,280)  (99,437)  (184,702)  (99,437)
    
Intangible assets, net $2,222,037 $2,270,163  $2,194,478 $2,270,163 
          
Patents
          The primary purpose of purchasing the remaining interest in the Company’s subsidiary, LNC, was to gain control over the Company’s intellectual property, i.e. patents. As a result, the $2,000,000 purchase price has been allocated entirely to patent costs.
          In addition to the $2,000,000 cost of acquiring the remaining interest in LNC, the costs of applying for patents are also capitalized and, once the patent is granted, will be amortized on a straight-line basis over the lesser of the patent’s economic or legal life. Capitalized costs will be expensed if patents are not granted. The Company reviews the carrying value of its patent costs periodically to determine whether the patents have continuing value and such reviews could result in impairment of the recorded amounts. As of DecemberMarch 31, 2008,2009, two U.S. patents have been granted and amortization of these commenced upon the date of the grant and will continue over their remaining legal lives.
Stock-Based Compensation
          InOn March 27, 2009, the Board approved an effort to advanceincrease in the interestsnumber of the Company and its shareholders, the shareholders approved and the Company adopted the 2007 Long-Term Incentive Plan (the “Plan”), effective November 21, 2006, to provide incentives to certain eligible employees who contribute significantly to the strategic and long-term performance objectives and growth of the Company. A maximum of 6,000,000 shares of the Company’s common stock can be issuedavailable for grant under the 2007 Long Term Incentive Plan (the “Plan”) from 6,000,000 shares to a maximum of 10,000,000 shares for equity compensation to employees, distributors and consultants. On April 22, 2009, the Company filed a registration statement on Form S-8 for registration of the additional shares. The increase in shares available under the Plan in connection withwill be presented for shareholder approval at the grant of awards.Company’s next annual shareholders’ meeting. Awards to purchase common stock have been granted pursuant to the Plan and are outstanding to various employees, officers, directors and Scientific Advisory Board (“SAB”) members at prices between $0.19 and $3.37 per share, vesting over one- to three-year periods. Awards expire in accordance with the terms of each award and the shares subject to the award are added back to the Plan upon expiration of the award. Awards outstanding as of DecemberMarch 31, 2008,2009, net of awards expired, are for the purchase of 3,047,4237,807,423 shares of the Company’s common stock.

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          Options granted prior to November 21, 2006, the effective date of the Plan, were terminated and new options on substantially identical terms and provisions (i.e., identical number of underlying shares, exercise price, vesting schedule, and expiration date as the original options) were granted under the Plan. As no modifications to the terms and provisions of the previously granted options occurred, the Company accounted for the related compensation expense under SFAS 123(R) as it did prior to the effective date of the Plan.
          In certain circumstances, the Company issued common stock for invoiced services to pay contractors and vendors, and in other similar situations. In accordance with Emerging Issues Task Force Issue No. 96-18, AccountingAccounting for Equity Instruments That Are Issued to Other Than Employees for Acquiring or in Conjunction with Selling Goods or Services, (“EITF 96-18”), payments in equity instruments to non-employees for goods or services are accounted for by the fair value method, which relies on the valuation of the service at the date of the transaction, or public stock sales price, whichever is more reliable as a measurement.
          Compensation expense was calculated using the fair value method during the three and sixnine month periods ended DecemberMarch 31, 20082009 and 20072008 using the Black-Scholes option pricing model. No compensationCompensation based options for the purchase of 4,760,000 shares of common stock were granted during the three or sixand nine month periods ended DecemberMarch 31, 2008.

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2009. Warrants for the purchase of 240,000300,000 and 520,000820,000 shares were granted to consultants during the three and sixnine month periods ended DecemberMarch 31, 2008,2009, respectively. Options for the purchase of 415,000 shares and a warrant for the purchase of 1,200,000 shares were granted during the three and six month periods ended December 31, 2007. The following assumptions were used for options and warrants granted during the three and sixnine month periods ended DecemberMarch 31, 2008:2009:
 1. risk-free interest rate of between 1.211.15 and 2.422.78 percent;
 
 2. dividend yield of -0- percent;
 
 3. expected life ofbetween 3 and 6 years; and
 
 4. a volatility factor of the expected market price of the Company’s common stock ofbetween 228 and 231 percent during the three month period ended DecemberMarch 31, 20082009 and between 204 and 228231 percent for the sixnine month period ended DecemberMarch 31, 2008.2009.
Derivative Financial Instruments
          Derivative financial instruments, as defined in Financial Accounting Standard No. 133,Accounting for Derivative Financial Instruments and Hedging Activities,(“FAS 133”), consist of financial instruments or other contracts that contain a notional amount and one or more underlying (e.g. interest rate, security price or other variable), require no initial net investment and permit net settlement. Derivative financial instruments may be free-standing or embedded in other financial instruments. Further, derivative financial instruments are initially, and subsequently, measured at fair value and recorded as liabilities or, in rare instances, assets.
          We do not use derivative instruments to hedge exposures to cash flow, market, or foreign currency risks. However, we have entered into certain other financial instruments and contracts, such as freestanding warrants with features that are not afforded equity classification. As required by SFAS 133, these instruments are required to be recorded as derivative liabilities, at fair value, in our financial statements.
The following table summarizes the components of derivative liabilities as of March 31, 2009:
     
Investor warrants issued March 16, 2009 $2,179,945
Investor warrants issued March 26, 2009  5,067,940
    
Total investor warrants $7,247,885
    

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          We use the Black-Scholes-Merton option valuation technique, adjusted for the effect of dilution, to determine the fair value of our free standing warrants because it embodies all of the requisite assumptions (including trading volatility, estimated terms, and risk free rates) necessary to determine the fair value these instruments. Estimating fair values of derivative financial instruments requires the development of significant and subjective estimates that may, and are likely to, change over the duration of the instrument with related changes in internal and external market factors. In addition, option-based techniques are highly volatile and sensitive to changes in the trading market price of our common stock. Since derivative financial instruments are initially and subsequently carried at fair values, our income will reflect the volatility in these estimate and assumption changes.
          The following table summarizes the effects on our income (expense) associated with changes in the fair values of our derivative financial instruments by type of financing for the three months ended March 31, 2009.
     
Investor Warrants issued March 16, 2009 $149,935
Investor Warrants issued March 26, 2009  350,927
    
Total change in fair value of derivative liability $500,862
    
     Our derivative liabilities as of March 31, 2009 and our derivative losses from March 30, 2009 through March 31, 2009 are significant to our financial statements. The magnitude of derivative income (expense) reflects the market price of our common stock, which significantly affects the fair value of our derivative financial instruments, experienced material price fluctuations. To illustrate, the closing price of our common stock increased from $0.73 on March 30, 2009 to $0.775 on March 31, 2009. The higher stock price had the effect of significantly increasing the fair value of our derivative liabilities and, accordingly, we were required to adjust the derivatives to these higher values with charges to changes in fair value of derivative liability.
     The following table summarizes the number of common shares indexed to the derivative financial instruments classified as liabilities as of March 31, 2009:
Warrants issued March 16, 20093,925,000
Warrants issued March 26, 20099,115,000
Total warrants issued for the purchase of common stock13,040,000
Fair Value Measurements: Fair value measurement requirements are embodied in certain accounting standards applied in the preparation of our financial statements. Significant fair value measurements resulted from the application of SFAS 133 and Statement of Financial Accounting Standard No. 150Accounting for Certain Financial Instruments with Characteristics of both Liabilities and Equity(SFAS 150) to our common stock and warrant financing arrangements and SFAS 123R to our share-based payment arrangements. Statement of Financial Accounting Standards No. 157Fair Value Measurements(SFAS 157) defines fair value, establishes a framework for measuring fair value in generally accepted accounting principles, and expands disclosures about fair value measurements. SFAS 157 was effective for our fiscal year beginning July 1, 2008 for our financial instruments measured at fair value on a recurring basis excluding employee options. This Statement applies under other accounting pronouncements that require or permit fair value

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measurements, the FASB having previously concluded in those accounting pronouncements that fair value is the relevant measurement attribute. Accordingly, this standard does not require any new fair value measurements. Adoption of this standard did not result in a material financial affect. See our policy note related to Financial Instruments, above, and Note 7 — Common Stock and Warrant Offering for disclosures related to our common stock and warrant financing arrangement and our stock option accounting, respectively.
          Statement of Financial Accounting Standard No. 159The Fair Value Option for Financial Assets and Financial Liabilities(SFAS 159) permits entities to choose to measure many financial instruments and certain other items at fair value. It was effective for our year beginning July 1, 2008. Upon its adoption and at this time, we do not intend to reflect any of our current financial instruments at fair value (expect that we are required to carry our derivative financial instruments at fair value under SFAS 133). However, we will consider the appropriateness of recognizing financial instruments at fair value on a case by case basis as they arise in future periods.
          We analyze convertible debentures under the guidance provided by Emerging Issues Task Force Issue No. 00-19,Accounting for Derivative Financial Instruments Indexed to, and Potentially Settled in, a Company’s Own Stock,(“EITF 00-19”) and Emerging Issues Task Force Issue No. 05-02,Meaning of “Conventional Convertible Debt Instrument” in Issue No. 00-19, (“EITF 05-02”) and review the appropriate classification under the provisions of Statement of Financial Accounting Standards No.SFAS 133Accounting for Derivative Instruments and Hedging Activities, (“SFAS 133”), and EITF 00-19.
Convertible Debt Instruments: We issued convertible debt in September and October 2007. We review the terms of convertible debt and equity instruments that we issue to determine whether there are embedded derivative instruments, including the embedded conversion options, that are required to be bifurcated and accounted for separately as derivative instrument liabilities. Also, in connection with the sale of convertible debt and equity instruments, we may issue freestanding options or warrants that may, depending on their terms, be accounted for as derivative instrument liabilities, rather than as equity. For option-based derivative financial instruments, we use the Black-Scholes option pricing model to value the derivative instruments.
          Certain instruments, including convertible debt and equity instruments and the freestanding warrants issued in connection with those convertible instruments, may be subject to registration rights agreements, which impose penalties for failure to register the underlying common stock by a defined date. These potential penalties are accounted for in accordance with Statement of Financial Accounting Standards No. 5,Accounting for Contingencies, (“SFAS 5”).
          When the embedded conversion option in a convertible debt instrument is not required to be bifurcated and accounted for separately as a derivative instrument, we review the terms of the instrument to determine whether it is necessary to record a beneficial conversion feature, in accordance with Emerging Issues Task Force Issue No. 98-05,Accounting for Convertible Securities with Beneficial Conversion Features or Contingently Adjustable Conversion Ratios,(“EITF 98-05”), and Emerging Issues Task Force Issue No. 00-27,Application of Issue No. 98-5 to Certain Convertible Instruments, (“EITF 00-27”). When the effective conversion rate of the instrument at the time it is issued is less than the fair value of the common stock into which it is convertible, we recognize a beneficial conversion feature, which is credited to equity and reduces the initial carrying value of the instrument.
          When convertible debt is initially recorded at less than its face value as a result of allocating some or all of the proceeds received in accordance with Accounting Principles Board Opinion No. 14,Accounting for Convertible Debt and Debt Issued with Stock Purchase Warrants, (“APB 14”), to

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derivative instrument liabilities,warrants classified as equity, to a beneficial conversion feature or to other instruments, or using a residual method for derivative liabilities the discount

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from the face amount, together with the stated interest on the convertible debt, is amortized over the life of the instrument through periodic charges to income, using the effective interest method.
Income Taxes
          Income taxes are accounted for under the asset and liability method. Deferred tax assets and liabilities are recognized for the future tax consequences attributable to differences between the financial statement carrying amounts of existing assets and liabilities and their respective tax bases and operating loss and tax credit carry-forwards. Deferred tax assets and liabilities are measured using statutory tax rates expected to apply to taxable income in the years in which those temporary differences are expected to be recovered or settled. The effect on deferred tax assets and liabilities from a change in tax rates is recognized in income in the period that includes the effective date of the change.
Concentration of Credit Risk
          Statement of Financial Accounting Standards No. 105,Disclosure of Information About Financial Instruments with Off-Balance Sheet Risk and Financial Instruments with Concentrations of Credit RisRisk,k, (“SFAS 105”), requires disclosure of significant concentrations of credit risk regardless of the degree of such risk. Financial instruments with significant credit risk include cash and marketable securities. At DecemberMarch 31, 2008,2009, the Company had approximately $750,000 with$2,083,000 in cash accounts at one financial institution, and $725,000 in an investment management account.account at another financial institution.
Effect of New Accounting Pronouncements
          On June 15, 2008 the Emerging Issues Task Force ratified EITF 07-5, “Determining Whether an Instrument (or Embedded Feature) Is Indexed to an Entity’s Own Stock” (“EITF 07-5”). EITF 07-5 provides guidance for determining whether an equity-linked financial instrument (or embedded feature) is indexed to an entity’s own stock. EITF 07-5 will require additional analysis as to whether an instrument (or Embedded Feature), has anti-dilution provisions which may not be considered indexed to the Company’s own stock and accordingly results in liability classification of the financial instrument or embedded feature. EITF 07-5 is effective for financial statements issued for fiscal years beginning after December 15, 2008, and interim periods within those fiscal years. Earlier application by an entity that has previously adopted an alternative accounting policy is not permitted. At this time, we anticipate that EITF 07-5 will not have a material impact on our financial statements.
          We have reviewed recently issued, but not yet effective, accounting pronouncements and do not believe any such pronouncements will have a material impact on our financial statements.
          SFAS 157, which defines fair value, establishes guidelines for measuring fair value and expands disclosures regarding fair value measurements. In February 2008 the FASB issuedFASB Staff Position No. 157-2, Effective Date of FASB Statement No. 157, which provides a one year deferral of the effective date for non-financial assets and non-financial liabilities, except those that are recognized or disclosed in the financial statements at fair value annually. SFAS 157 defines a three level valuation hierarchy for disclosure of fair value instruments as follows:
     Fair value hierarchy:
(1)Level 1 inputs are quoted prices in active markets for identical assets and liabilities, or derived there from. Our trading market values and the volatilities that are calculated thereupon are level 1 inputs.
(2)Level 2 inputs are inputs other than quoted prices that are observable. We use the current published yields for zero-coupon US Treasury Securities, with terms nearest the remaining term of the warrants for our risk free rate.
(3)Level 3 inputs are unobservable inputs. Inputs for which any parts are level 3 inputs are classified as level 3 in their entirety. The remaining term used equals the remaining contractual term as our best estimate of the expected term.
Note 3 —Accounting for Intellectual Property
          Long-lived assets of the Company are reviewed at least annually as to whether their carrying value has become impaired, pursuant to guidance established in Statement of Financial Accounting Standards No. 144,Accounting for the Impairment or Disposal of Long-Lived Assets, (“SFAS 144”). The Company assesses impairment whenever events or changes in circumstances indicate that the carrying amount of a long-lived asset may not be recoverable. When an assessment for impairment of long-lived assets, long-lived assets to be disposed of, and certain identifiable intangibles related to those assets is performed, the Company is required to compare the net carrying value of long-lived assets on the lowest level at which cash flows can be determined on a consistent basis to the related estimates of future undiscounted net cash flows for such properties. If the net carrying value exceeds the net cash flows, then impairment is recognized to reduce the carrying value to the estimated fair value, generally equal to the future discounted net cash flow.

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          The recurring losses experienced by the Company have resulted in management’s assessment of impairment with respect to the capitalized patent costs. Analysis generated for this assessment concluded that sales volumes, less the cost of manufacturing the product sold and less the marketing and sales cost of generating the revenues, support management’s conclusion that no impairment to the capitalized patent costs has occurred.
Note 4 — Convertible Debentures
          On September 26, 2007 and October 31, 2007, the Company issued convertible debentures in a private placement offering that bear interest at 8 percent per annum and have a term of three years. The convertible debentures are convertible into the Company’s common stock at $0.20 per share during their

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term and at maturity, at the Company’s option, may be repaid in full or converted into common stock at the lower of $0.20 per share or the average trading price for the 10 days immediately prior to the maturity date.
          Gross proceeds of $1,490,000 were distributed to the Company pursuant to the issuance of convertible debentures in the private placement offering. The Company also issued warrants to purchase shares of the Company’s common stock at $0.30 per share in the private placement offering.
          Prior to conversion or repayment of the convertible debentures, if (i) the Company fails to remain subject to the reporting requirements under the Exchange Act for a period of at least 45 consecutive days, (ii) the Company fails to materially comply with the reporting requirements under the Exchange Act for a period of 45 consecutive days, (iii) the Company’s common stock is no longer quoted on the Over the Counter Bulletin Board or listed or quoted on a securities exchange, or (iv) a Change of Control (as defined in the convertible debentures) is consummated, the Company will be required upon the election of the holder to redeem the convertible debentures in an amount equal to 150 percent of the principal amount of the convertible debenture plus any accrued or unpaid interest.
          The Company determined that the convertible debentures did not satisfy the definition of a conventional convertible instrument under the guidance provided in EITF Issues 00-19 and 05-02, as an anti-dilution provision in the convertible debentures reduces the conversion price dollar for dollar if the Company issues common stock with a price lower than the conversion price of the convertible debentures. However, the Company has reviewed the requirements of EITF Issue 00-19 and concluded that the embedded conversion option in the convertible debentures qualifies for equity classification under EITF Issue 00-19, and thus, is not required to be bifurcated from the host contract. The Company also determined that the warrants issued in the private placement offering qualify for equity classification under the provisions of SFAS 133 and EITF Issue 00-19.
          In addition, the Company has reviewed the terms of the convertible debentures to determine whether there are any other embedded derivative instruments that may be required to be bifurcated and accounted for separately as derivative instrument liabilities. Certain events of default associated with the convertible debentures, including the holder’s right to demand redemption in certain circumstances, have risks and rewards that are not clearly and closely associated with the risks and rewards of the debt instruments in which they are embedded. The Company has reviewed these embedded derivative instruments to determine whether they should be separated from the convertible debentures. However, at this time, the Company does not believe that the value of these derivative instrument liabilities is material.
          In accordance with the provisions of APB Opinion No. 14, the Company allocated the proceeds received in the private placement to the convertible debentures and warrants to purchase common stock based on their relative estimated fair values. In accordance with EITF Issues 98-5 and 00-27,

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management determined that the convertible debentures contained a beneficial conversion feature based on the effective conversion price after allocating proceeds of the convertible debentures to the common stock purchase warrants. As a result, the Company allocated $174,255 to the convertible debentures, $578,185 to the common stock warrants, which was recorded in additional paid-in-capital, and $737,560 to the beneficial conversion feature. The discount from the face amount of the convertible debentures represented by the value initially assigned to any associated warrants and to any beneficial conversion feature is amortized over the period to the due date of each convertible debenture, using the effective interest method.
          Effective interest associated with the convertible debentures totaled $74,195$127,576 and $137,937$265,513 for the three and sixnine month periods ended DecemberMarch 31, 2008,2009, respectively. For the three and sixnine month periods ended DecemberMarch 31, 2007,2008, effective interest associated with the convertible debentures totaled $45,863

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$54,320 and $46,938$101,258, respectively. Effective interest is accreted to the balance of convertible debt until maturity. A total of $256,568 was paid for commissions and expenses incurred in the 2007 private placement offering which is being amortized into interest expenses over the term of the convertible debentures on a straight-line basis. As of DecemberMarch 31, 20082009 the Company has recorded accumulated amortization of 2007 deferred offering costs of $106,158.$127,226.
Note 5 — Line of Credit
          The Company established a line of credit to borrow against its marketable securities. Under an agreement to expand the line of credit the Company can borrow upfrom 50% to 50%80% of the face value of its marketable securities, $375,000 at December 31, 2008.the Company may borrow up to 580,000. The line is collateralized by the Company’s marketable securities. The interest rate charged through DecemberMarch 31, 2008,2009, 4.47 percent, is 1.22 percentage points above the published Wall Street Journal Prime Rate, which was 3.25 percent as of DecemberMarch 31, 2008.2009. As of DecemberMarch 31, 2008,2009, the Company has borrowed approximately $250,000$325,000 including accrued interest from the line.
Note 6 — Stockholders’ Equity
          As of March 31, 2009, the Company issued common stock and warrants in a private offering, resulting in gross proceeds to the Company of approximately $2,608,000. As of March 31, 2009, 13,040,000 shares of common stock and warrants to purchase 13,040,000 shares of stock for three years at $0.50 per share were issued to participants in the offering.
In accordance with SFAS 123(R), and EITF 96-18, payments in equity instruments for goods or services are accounted for by the fair value method. For the three and sixnine months ended DecemberMarch 31, 2008,2009, stock based compensation of $90,064$352,132 and $216,087$568,219 respectively, was reflected as an increase to additional paid in capital. Of the $90,064$352,132 stock based compensation for the three months ended DecemberMarch 31, 2008, $62,7972009, $202,609 was employee related and $27,267$149,523 was non-employee related. For the sixnine months ended DecemberMarch 31, 2008,2009, stock based compensation of $150,797$353,406 was employee related and $65,290$214,813 was non-employee related.
          WarrantsCompensation based warrants for the purchase of 240,000300,000 and 520,000820,000 shares of the Company’s common stock were granted to consultants for services rendered during the three and sixnine month periods ended DecemberMarch 31, 2008,2009, respectively. The value of the warrants granted werewas estimated at $25,148$60,008 and $74,383$134,391 for the three and sixnine month periods ended DecemberMarch 31, 2008,2009, respectively. No options were granted to employees during the same periods.
          The Company’s Articles of Incorporation authorize the issuance of preferred shares. However, as of DecemberMarch 31, 2008,2009, none have been issued nor have any rights or preferences been assigned to the preferred shares by the Company’s Board of Directors.
Note 7 — Common Stock and Warrant Offering
          In March and April of 2009 we entered into subscription agreements with accredited investors to purchase units that consisted of shares of common stock and warrants to purchase common stock.
          The offering occurred in three closings:
March 16, 2009: The issuance of 3,925,000 shares of common stock of the Company at a purchase price of $0.20 per share and issued warrants exercisable for 3,925,000 shares of our common stock with a strike price of $0.50. Gross proceeds received amounted to $785,000.
March 26, 2009: The issuance of 9,115,000 shares of common stock of the Company at a purchase price of $0.20 per share and issued warrants exercisable for 9,115,000 shares of our

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common stock with a strike price of $0.50. Gross proceeds received amounted to $1,823,000. As of March 31, 2009, the Company received $770,000 additional gross proceeds into escrow which is classified as restricted cash.
April 6, 2009: The issuance of 4,460,000 shares of common stock of the Company at a purchase price of $0.20 per share and issued warrants exercisable for 4,460,000 shares of our common stock with a strike price of $0.50. Gross proceeds received amounted to $892,000.
          We extended anti-dilution protection to the investors in which if we issue shares of common stock or any securities giving rights to common stock at a price below $0.20 for a period of two years, the investors will receive broad-based weighted average anti-dilution protection and will be issued additional shares of common stock for no additional consideration provided that in the case of an issuance for a price below $0.10 per share, we are only required to issue additional shares of common stock as if the shares were issued at $0.10 per share. We have the option to redeem the warrants at our option at a redemption price of $0.01 provided that (i) the market price has equaled or exceeded 200% of the exercise price for any 20 consecutive trading days and (ii) the average trading volume exceeds 100,000 per day.
          In our evaluation of the purchase transaction, we concluded that the Common Stock issued met equity classification. There were no terms and conditions associated with the Common Stock that warranted classification outside of stockholders’ equity pursuant to either Statement of Financial Accounting Standards No. 150,Accounting for Certain Financial Instruments with Characteristics of Both Liabilities and Equity, (“FAS 150”), orEmerging Issues Task Force Consensus No. D-98 Classification and Measurement of Redeemable Securities,(“EITF D-98”).
          The overall accounting for the warrants required consideration regarding the classification of the investor and placement agent warrants. Warrants are derivative financial instruments that are indexed to the Company’s own stock, and classified in Stockholders’ equity if they meet eight specific conditions for equity classification provided in EITF 00-19,Accounting for Derivative Financial Instruments Indexed to, and Potentially Settled in, a Company’s Own Stock. (“EITF 00-19”) In evaluating the warrants under EITF 00-19, there were no explicit conditions that required net cash settlement and the contract permitted us to settle in unregistered shares. At inception, the warrants met all the requirements for equity classification.
          The proceeds were allocated to the common stock and warrants based on their relative fair values in accordance with Accounting Principles Board Opinion No. 14,Accounting for Convertible Debt and Debt Issued with Stock Purchase Warrants,(“APB 14”).
          The following table illustrates how the proceeds arising from the offerings were allocated on the inception date:
         
  March 16,  March 26, 
  2009  2009 
Classification Allocation  Allocation 
Common stock $479,536  $1,228,291 
Paid in Capital ( Warrants)  305,464   594,709 
       
Proceeds $785,000  $1,823,000 
       
          In connection with this offering, placement agents received warrants to purchase shares of our common stock with a strike price of $0.50 and a term of three years. We determined that placement agent warrants met the conditions for equity classification. The following is a table of the placement

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agent warrants issued and their fair value on the date of issuance which was recorded in stockholder’s equity:
         
  Common   
  shares    
  indexed to the    
  placement    
  agent warrants  Fair value 
March 16, 2009  392,500  $100,009 
March 26, 2009  911,500   378,819 
       
Total  1,304,000  $478,828 
       
          The placement agent warrants were valued using the Black-Scholes-Merton valuation model, adjusted for the effects of dilution using the following assumptions:
Significant assumptions (or ranges):
         
  March 16, March 26,
  2009 2009
Trading market values $0.50  $0.50 
Term (years)  3.00   3.00 
Volatility  151%  151%
Risk-free rate  1.39%  1.29%
Dividends      
          On March 30, 2009, we entered into an Amended Unit Subscription Agreement which included liquidating damages in the event we do not file our current reports under the Securities and Exchange Act of 1934. This provision caused the investor warrants to no longer meet the provisions of EITF 00-19 for equity classification and they required reclassification to liabilities as of this date. This required us to reclassify the warrants as derivative liabilities at their fair values as of the date of the amended agreement and, subsequently account for the warrants at fair value each reporting period with changes recognized in income. The placement agent warrants continued to achieve equity classification.
          We estimated the fair value of the warrants on the date they required reclassification as a liability and at March 31, 2009, using the Black-Scholes-Merton valuation technique, adjusted for the effect of dilution because that technique embodies all of the assumptions (including, volatility, expected terms, and risk free rates) that are necessary to fair value freestanding warrants.
          The following table reflects the fair values of these derivative financial instruments:
         
  March 30, 2009  March 31, 2009 
   
Common stock and warrant offering:        
March 16, 2009 offering (warrants) $2,030,010  $2,179,945 
March 26, 2009 offering (warrants)  4,717,013   5,067,940 
   
  $6,747,023  $7,247,885 
   
         
Change in fair value of derivative liability     $500,862 
        
         
Significant assumptions (or ranges):        
Trading market values $0.50  $0.50 
Term (years)  2.96   2.99 
Volatility  152%  152%
Risk-free rate  1.20%  1.15%
Dividends      
          The fair value of the warrants has been determined to be based on level 2 inputs under the guidance of SFAS 157.

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Note 8 — Contingencies and Litigation
          On February 27, 2009, Zrii, LLC (“Zrii”) filed a complaint against the Company and two former Zrii independent contractors in the United States District Court for the Southern District of California. The complaint makes allegations of intentional interference with contractual relations with Zrii employees and distributors, intentional interference with Zrii’s prospective economic advantage, racketeering, misappropriation of Zrii’s proprietary information and trade secrets, violation of the Computer Fraud and Abuse Act, the Wiretap Act, the Stored Communications Act, and unfair competition, in addition to numerous other related claims. Zrii seeks injunctive relief enjoining the Company from using or disclosing Zrii’s trade secrets and proprietary information and from interfering with Zrii’s employees and distributors, general damages of at least $75 million, lost profits, royalties, punitive damages, disgorgement of profits, and attorneys’ fees and costs.
          The Company has retained outside counsel to respond to the claims of Zrii and consider any potential counter claims by the Company. Currently, the Company believes the claims of Zrii to be without merit and intends to defend the action vigorously. While the Company currently believes that the ultimate outcome of these proceedings will not have a material adverse effect on the Company, litigation is subject to inherent uncertainties. Were an unfavorable ruling to occur, there exists the possibility of a material adverse impact on the results of operations of the Company.

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Item 2. Management’s Discussion and Analysis of Financial Condition and Results of Operations
          This discussion and analysis should be read in conjunction with the accompanying Financial Statements and related notes, as well as the section entitled “Cautionary Note Regarding Forward-Looking Statements” in this report, as well as the Financial Statements and related notes in our Annual Report on Form 10-KSB for the fiscal year ended June 30, 2008 and the risk factors discussed therein. The statements contained in this report that are not purely historical are forward-looking statements. “Forward-looking statements” include statements regarding our expectations, hopes, intentions, or strategies regarding the future. Forward-looking statements include statements regarding future products or product development; statements regarding future selling, general and administrative costs and research and development spending, and our product development strategy; statements regarding future capital expenditures and financing requirements; and similar forward-looking statements. It is important to note that our actual results could differ materially from those contained in such forward-looking statements.
Overview
          This management’s discussion and analysis discusses the financial condition and results of operations of Lifevantage Corporation (the “Company”, “LifeVantage”“Lifevantage”, or “we”, “us” or “our”) and its wholly-owned subsidiary, Lifeline Nutraceuticals Corporation (“LNC”).
          At present, we primarily sell a single product, Protandim®. We developed Protandim®, a proprietary blend of ingredients that has (through studies on animals and humans) demonstrated the ability to increase the production of antioxidant enzymes including superoxide dismutase (“SOD”) and catalase (“CAT”) in brain, liver, and blood, the primary battlefields for oxidative stress. Protandim® is designed to induce the human body to produce more of its own catalytic antioxidants, and to decrease the process of lipid peroxidation, an indicator of oxidative stress. Each component of Protandim® has been selected for its ability to meet these criteria. Low, safe doses of each component help prevent unwanted additional effects that might be associated with one or another of the components, none of which have been seen in the formulation.
          We commenced sales of an Omega 3 fish oilhave developed a skin care product containing EPAProtandim® that we will begin selling and DHA during fiscal 2008, butshipping in the fourth quarter 2009. We intend to date, sales have been negligible. We expect to explore additional naturaldevelop and market other products that fit within our business model.
          We sell Protandim® directly to individuals as well asthrough direct to retail stores.consumer sales and sales by our independent distributors. We currently sell Protandim® to General Nutrition Centers (“GNC”). We began significant sales of Protandim® in the fourth quarter ended June 30, 2005. SinceFrom June 2005 to 2008, sales of Protandim® generally have declined on a monthly basis as we havedid not been successful in developing a traditional marketing message that has resonated withsuccessfully market the target audience.product through internet and retail channels. During the three months ended March 31, 2009, sales trends began to increase over the prior three month period. Net revenue from Protandim® sales totaled approximately $578,000$655,000 and $1,852,000$2,507,000 for the three and sixnine month periods ended DecemberMarch 31, 2008,2009, respectively, including $511,000 of previously deferred revenue recognized during the sixnine month period ended DecemberMarch 31, 2008.2009.
          During the sixnine months ended DecemberMarch 31, 2008,2009, the Company has recognized all deferred revenue and expenses from GNC and Vitamin Cottage,its retailers, as the Company has determined it has sufficient history to reasonably estimate returns and meets the retail sales recognition requirements pursuant to Staff Accounting Bulletin No. 104,Revenue Recognition, corrected copy(“SAB 104”). Excluding the recognition of prior period deferred revenue of approximately $511,000 from GNC and Vitamin Cottage, net revenue from sales for the sixnine months ended DecemberMarch 31, 2008 were2009 totaled approximately $1,341,000.$1,996,000.
          Our research efforts to date have been focused on investigating various aspects and consequences of the imbalance of oxidants and antioxidants, an abnormalitya condition resulting in what is known as oxidative stress and which is a central underlying feature in manyhealth problems and disorders. We intend to continue our research, development, and documentation of the efficacy of Protandim® to provide credibility to the market. We also anticipate undertakingcontinuing our research and development, testing, and licensing efforts to be able to introduce additional products in the future.

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products in the future, although we cannot offer any assurance that we will be successful in this endeavor.
          Ongoing research and development projectsstudies involving Protandim®Protandim® are currently in various stages of completion with several institutions including the University of Colorado at Denver Health Science Center, University of Minnesota’s Masonic Cancer Center, Ohio State University, University Hospital in Brno, Czech Republic, University of Michigan and Louisiana State University. The studies relate to various conditions including pulmonary hypertension, non-alcoholic fatty liver disease, Duchenne muscular dystrophy, coronary artery bypass graft failure, renal failure, diabetes, and photoaging of the skin. AnotherThe recently completed and published peer-reviewed mouse study conductedat Louisiana State University found a significant increase in the expression levels of SOD and catalase enzymes and tumor incidence and multiplicity were reduced in mice fed a Protandim® diet by 33% and 57%, respectively, compared with mice on a prominent dermatologist using Protandim®, is examining the relationship between anti-aging and the skin’s natural ability to rejuvenate at the cellular level.basal diet.
          The primary manufacturing, fulfillment, and shipping components of our business are outsourced to companies we believe possess a high degree of expertise. Through outsourcing, we hope to achieve a more direct correlation between the costs we incur and our level of product sales, versus the relatively high fixed costs of building our own infrastructure to accomplish these same tasks. Outsourcing also helps to minimize our commitment of resources to the human capital required to manage these operational components successfully. Outsourcing also provides additional capacity without significant advance notice and often at an incremental price lower than the unit prices for the base service.
          Our expenditures have consisted primarily of marketing expenses, operating expenses, payroll and professional fees, customer service, research and development and product manufacturing for the marketing and sale of Protandim®.
          We have taken steps that have caused us to incur significant costs which we believe will help increase sales, including the additionlaunch of our Network Marketing Sales Channelnetwork marketing sales channel announced in October 2008. We believe that sales of the Company’s main product, Protandim®, areis well-suited for and will benefit from the Network Marketing Sales Channelnetwork marketing sales channel based upon numerousits unique, patented status and strength of the scientific studies behind Protandim® which are best communicated in a face to face environment. In addition to the independent distributorships, the Company will continue to sell Protandim® through its retail and direct to consumer channels.product.
Recent Developments
2009 Private Placement
          The Company commencedissued common stock and warrants in a private placement offering with aggregate gross proceeds to the Company of equity in January 2009$3,500,000. The Company sold an aggregate of up to $2 million with an option to issue an additional $0.5 million at the Company’s discretion. The offering is for $10,000 units which include 50,00017,500,000 shares of common stock of the Company at a purchase price of $0.20 per share and a warrant to purchase 50,000issued warrants exercisable for 17,500,000 shares of common stock atof the Company. The warrants have an exercise price of $0.50 per share forand may be exercised at any time following issuance during the three years (the “Units”). Thereyear exercise period.
Hiring of Personnel
          Pursuant to the launch of the Company’s network marketing sales strategy, the Company recently hired approximately 50 sales, marketing operations, finance and accounting personnel. These individuals, all of whom had been successful in their other network marketing endeavors, were highly sought after in the network marketing arena, due to their successful track record and chose to join the Company based upon their belief in its ability to be successful in the network marketing sales channel. The Company believes that through the experience of the newly hired team the speed which the Company’s new sales strategy can be no assurance thatsuccessfully deployed will be greatly increased. As of May 14, 2009 the Company had approximately

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2,000 enrolled distributors and effective May 19, 2009, the Company will be successfulofficially launch its network marketing sales channel. The Company’s recent hiring of additional personnel for its network marketing sales channel will result in raising capital at all or on terms acceptable tosubstantial additional costs and expenses for the Company. TheIn order to meet these increased expense requirements, the Company’s sales must increase substantially or the Company has not yet sold any Units in the private placement.must raise sufficient amounts of additional capital, and there is no guarantee that either of these events will occur.
Three and SixNine Months Ended DecemberMarch 31, 20082009 Compared to Three and SixNine Months Ended DecemberMarch 31, 20072008
          Sales We generated net revenue from the sale of our product, Protandim®Protandim®, of approximately $578,000$655,000 during the three months ended DecemberMarch 31, 20082009 and approximately $796,000$784,000 during the three months ended DecemberMarch 31, 2007.2008. We generated net revenues of approximately $1,852,000$2,507,000 during the sixnine months ended DecemberMarch 31, 20082009 and approximately $1,604,000$2,388,000 during the sixnine months ended DecemberMarch 31, 2007.2008. Included in net revenue for the sixnine months ended DecemberMarch 31, 2008 are2009 is approximately $511,000 of previously deferred revenue from its retail sales. During the three month period ended March 31, 2009, most of our marketing effort was directed toward building the network marketing sales channel in anticipation of our May 18, 2009 launch.

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          Gross Margin Our gross profit percentage for the three month periods ended DecemberMarch 31, 2009 and 2008 was 81% and 2007 was 78% and 77%, respectively. Our gross profit percentage for the sixnine month periods ended DecemberMarch 31, 2009 and 2008 and 2007 was 80%81% and 77%, respectively. The higher gross margin in 20082009 was primarily due to efficiencies obtained in manufacturing of our product and the recognition of previously deferred higher margin retail revenue.revenue and network marketing revenue from sales by our independent distributors.
          Operating Expenses Total operating expenses for the three months ended DecemberMarch 31, 20082009 were approximately $924,000$2,980,000 as compared to operating expenses of approximately $936,000$1,125,000 for the three months ended DecemberMarch 31, 2007.2008. Total operating expenses during the sixnine month period ended DecemberMarch 31, 20082009 were approximately $2,016,000$4,996,000 as compared to operating expenses of approximately $1,865,000$2,990,000 during the sixnine month period ended DecemberMarch 31, 2007.2008. Operating expenses consist of marketing and customer service expenses, general and administrative expenses, research and development, and depreciation and amortization expenses. Operating expenses increased due to additional advertisingpersonnel related costs related to the hiring of staff for the deployment of the Company’s network marketing sales channel strategy and other marketing related costs.higher accrued legal expenses.
          Marketing and Customer Service Expenses Marketing and customer service expense decreasedincreased from approximately $389,000$358,000 in the three months ended DecemberMarch 31, 20072008 to approximately $322,000$1,020,000 in the three months ended DecemberMarch 31, 2008.2009. Marketing and Customer Servicecustomer service expenses increased from approximately $663,000$1,021,000 in the sixnine months ended DecemberMarch 31, 20072008 to $807,000$1,827,000 in the sixnine months ended DecemberMarch 31, 2008.2009. This increase was due to additional advertising,sales and marketing personnel, website redevelopment and consulting fees.
          General and Administrative Expenses Our general and administrative expense increased from approximately $479,000$702,000 in the three months ended DecemberMarch 31, 20072008 to approximately $497,000$1,886,000 in the three months ended DecemberMarch 31, 2008.2009. General and Administrativeadministrative expense also increased from approximately $905,000$1,607,000 in the sixnine months ended DecemberMarch 31, 20072008 to $1,011,000$2,896,000 in the sixnine months ended DecemberMarch 31, 2008.2009. The increase is due to higher equity based compensation offset by a reduction inexpense for additional personnel related to the rollout of the Company’s network marketing sales channel and higher accrued legal expenses during the three and sixnine months ended DecemberMarch 31, 2008.2009.
          Research and Development Our research and development expenditures increased from $28,000$25,000 in the three months ended DecemberMarch 31, 20072008 to approximately $66,000$34,000 in the three months ended December

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March 31, 20082009 due to an increase in research and development expenses related to the development and documentation of the efficacy of Protandim®. For the sixnine months ended DecemberMarch 31, 2008,2009, our research and development expenditures of approximately $119,000$153,000 remain below the research and development expenditures of approximately $219,000$244,000 for the sixnine months ended DecemberMarch 31, 2007.2008.
          Depreciation and Amortization Expense Depreciation and amortization expense decreasedincreased from approximately $40,000 during the three months ended DecemberMarch 31, 20072008 to approximately $39,000$41,000 in the three months ended DecemberMarch 31, 2008.2009. Depreciation and Amortization expenses increased from approximately $78,000$118,000 during the sixnine months ended DecemberMarch 31, 20072008 to approximately $79,000$120,000 during the sixnine months ended DecemberMarch 31, 2008.2009.
          Net Other Income and Expense We recognized net other expenses of approximately $93,000$650,000 during the three months ended DecemberMarch 31, 20082009 as compared to net other expenses of approximately $76,000$89,000 during the three months ended DecemberMarch 31, 2007.2008. During the sixnine months ended DecemberMarch 31, 2008,2009, the Company recognized approximately $170,000$820,000 net other expense as compared to net other expenses of approximately $76,000$165,000 during the sixnine months ended DecemberMarch 31, 2007.2008. This changeincrease is largely the result of increasednon-cash derivative expense from the change in fair value of the Company’s derivative liability related to the 2009 private placement of common stock and warrants as well as the interest expenses from the 20072008 private placement of convertible debentures.

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          Net Loss As a result of the revenues and expenses described above, the Company’s net loss was approximately $(566,000)$(3,100,000) for the three months ended DecemberMarch 31, 20082009 compared to a net loss of approximately $(402,000)$(605,000) for the three months ended DecemberMarch 31, 2007.2008. For the sixnine month period ended DecemberMarch 31, 2008,2009, the Company’s net loss was approximately $(697,000)$(3,797,000) compared to a net loss of approximately $(700,000)$(1,305,000) for the sixnine month period ended DecemberMarch 31, 2007.2008. During the sixnine month period ended DecemberMarch 31, 2008,2009, approximately $511,000 of previously deferred revenue and approximately $72,000 of previously deferred costs were recognized. Excluding the impact of the recognition of deferred revenue and expense, the net loss for the sixnine month period ended DecemberMarch 31, 20082009 was approximately $(1,136,000)$(4,236,000).
          Our ability to finance future operations will depend on our existing liquidity (discussed in more detail below) and, ultimately, on our ability to generate additional revenues and profits from operations. At this time, we believe that the Company has sufficient funds to operate our business at its current level through at least June 30, 2009. However, even if we generate revenues at increasing levels, the revenues generated may not be greater than the expenses we incur. Operating results will depend on several factors, including the selling price of the product, the number of units of product sold, the costs of manufacturing and distributing the product, the costs of marketing and advertising, and other costs, including corporate overhead, which we may incur.
Liquidity and Capital Resources
          Our primary liquidity and capital resource requirements are to finance the cost of our plannedadditional personnel required for the rollout of the Company’s network marketing efforts andsales channel strategy including the compensation plan to distributors, the manufacture and sale of Protandim®and to pay our general and administrative expenses. The Company’s recent hiring of additional personnel for its network marketing sales channel will result in substantial additional costs and expenses for the Company. In order to meet these increased expense requirements, the Company’s sales must increase substantially or the Company must raise sufficient amounts of additional capital, and there is no guarantee that either of these events will occur. Our primary sources of liquidity are cash flow from the sales of our product and funds raised from our 2007 and 2009 private placement. During Januaryplacements. As of March 31, 2009, the Company commencedissued common stock and warrants in a private placementoffering with gross proceeds to the Company of equity up to $2 million with an option to issueapproximately $2,608,000. As of March 31, 2009 the Company received and escrowed an additional $0.5 million. The$770,000

25


classified as restricted cash. As of April 6, 2009, the Company has not yet sold any of the equityraised an additional $892,000 in the private placement.offering, including $770,000 previously escrowed, for total gross proceeds to the Company of $3,500,000.
          At DecemberMarch 31, 2008,2009, our available liquidity was approximately $849,000,$1,568,000, including available cash and cash equivalents and marketable securities. This represented a decreasean increase of approximately $448,000$438,000 from the approximately $1,297,000$1,130,000 in cash and cash equivalents and marketable securities as of June 30, 2008. During the sixnine months ended DecemberMarch 31, 2008,2009, our net cash used by operating activities was approximately $503,000$1,585,000 as compared to net cash providedused by operating activities of approximately $152,000$169,000 during the sixnine months ended DecemberMarch 31, 2007.2008. The Company’s cash used by operating activities during the sixnine month period ended DecemberMarch 31, 20082009 increased primarily as a result of increased advertising, marketing and other general and administrative expenditures.expenditures related to the rollout of the network marketing sales channel.
          During the sixnine months ended DecemberMarch 31, 2008,2009, our net cash provided by investing activities was approximately $323,000,$222,000, due to the redemption of marketable securities. During the sixnine months ended DecemberMarch 31, 2007,2008, our net cash used by investing activities was approximately $1,509,000,$1,431,000, primarily due to the purchase of marketable securities.
          Cash provided by financing activities during the sixnine months ended DecemberMarch 31, 20082009 was approximately $83,000,$2,479,000, compared to approximately $1,337,000$1,627,000 during the sixnine months ended DecemberMarch 31, 2007.2008. Cash provided from financing activities during the sixnine month period ended DecemberMarch 31, 2009 was due to proceeds from the 2009 equity offering of common stock and warrants. Cash provided from financing activities during the nine months ended March 31, 2008 was due to proceeds from the revolving line of credit. Cash provided from financing activities during the six months ended December 31, 2007 was due to proceeds from the 2007 private placement.placement of convertible securities.
          We maintain an investment portfolio of marketable securities that is managed by a professional financial institution. The portfolio includes ARPS of AA and AAA rated closed-end funds. These marketable securities which historically have been extremely liquid have been adversely affected by the broader national liquidity crisis.
          Based upon recent redemptionsan agreement to expand the Company’s line of credit to approximately 80%, which were $300,000 during the three

19


months ended December 31, 2008, we haveCompany’s marketable securities serve as collateral, management has classified 80% or $580,000 of the ARPSCompany’s marketable securities as short term. The remaining 20% or $145,000 of the Company’s marketable securities that may not be available in the current assets; however,year is classified as long-term. However, future economic events could cause achange the portion of these to be classified as long term.
          At DecemberMarch 31, 2008,2009, we had working capital (current assets minus current liabilities) of approximately $532,000,$481,000 compared to working capital of approximately $817,000 at June 30, 2008. The decrease in working capital was due to increased advertisingthe rollout of the network marketing sales channel and marketing spendingaccrued legal expenses related to the Zrii complaint filed against the Company by Zrii, LLC, as described in more detail below under the heading “Item 1. Legal Proceedings,” offset by the recognition of previously deferred revenue.2009 capital raised to date through March 31, 2009.
          We base our spending in part on our expectations of future revenue levels from the sale of Protandim®. If our revenue for a particular period is lower than expected, we will take further steps to reduce our cash operating expenses accordingly. CashHistorically, cash generated from operations has been insufficient to satisfy our long-term liquidity requirements, whichrequirements. The opportunity associated with the Company’s entry into the network marketing sales channel led us to seek additional financing.financing to cover the Company’s increased cost structure. Additional financing may be dilutive to our existing shareholders. In an effort to conserve our cash resources, we initiated reductions in personnel, consulting fees, advertising, and other general and administrative expenses from previous levels. If we are unable to increase revenues as planned, we may be required to further reduce the scope of our planned operations, which could harm our business, financial condition and operating results.

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Critical Accounting Policies
          We prepare our financial statements in conformity with accounting principles generally accepted in the United States of America. As such, we are required to make certain estimates, judgments, and assumptions that we believe are reasonable based upon the information available. These estimates and assumptions affect the reported amounts of assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the periods presented. Actual results could differ from these estimates. Our significant accounting policies are described in Note 2 to our financial statements. Certain of these significant accounting policies require us to make difficult, subjective, or complex judgments or estimates. We consider an accounting estimate to be critical if (1) the accounting estimate requires us to make assumptions about matters that were highly uncertain at the time the accounting estimate was made, and (2) changes in the estimate that are reasonably likely to occur from period to period, or use of different estimates that we reasonably could have used in the current period, would have a material impact on our financial condition or results of operations.
          There are other items within our financial statements that require estimation, but are not deemed critical as defined above. Changes in estimates used in these and other items could have a material impact on our financial statements. Management has discussed the development and selection of these critical accounting estimates with our board of directors, and the audit committee has reviewed the foregoing disclosure.
          Allowances for Product Returns We record allowances for product returns at the time we ship the product. We base these accruals on the historical return rate since the inception of our selling activities, and the specific historical return patterns of the product. Our return rate is approximately 1% of sales.
          We offer a 30-day, money back unconditional guarantee to all direct and network marketing customers. As of DecemberMarch 31, 2008,2009, our December 2008March 2009 direct sales shipments of approximately $167,000$140,000 were subject to the money back guarantee. We also replace product returned due to damage during shipment wholly at our cost, the total of which historically has been negligible.
          Distributors can return product within 30 days pursuant to the Company’s 30-day money back guarantee, however, distributors who resign may return product or marketing materials purchased within the last 12 months prior to the distributor’s resignation, subject to certain restrictions, for a full refund, less a 10% restocking fee and shipping costs. The Company expects costs related to refunds to resigning distributors to be negligible because in most cases orders are placed directly through distributor websites and the Company does not expect distributors to purchase significant inventory outside normal consumption from the Company.
We monitor our return estimate on an ongoing basis and may revise the allowances to reflect our experience. Our allowance for product returns was approximately $92,000$81,000 on DecemberMarch 31, 2008,2009, compared with approximately $98,000 on June 30, 2008. The reduction in the reserve is primarily due

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to the return of bottles from atwo retail distributor.distributors. To date, product expiration dates have not played anya significant role in product returns, and we do not expect they will in the foreseeable future because it is unlikely that we will ship product with an expiration date earlier than the latest allowable product return date.
          Inventory Valuation We state inventories at the lower of cost or market on a first-in first-out basis. From time to time we maintain a reserve for inventory obsolescence and we base this reserve on assumptions about current and future product demand, inventory whose shelf life has expired and market conditions. From time to time, we may be required to make additional reserves in the event there is a change in any of these variables. We recorded no reserves for obsolete inventory as of DecemberMarch 31, 20082009 because our product and raw materials have a shelf life of at least three (3) years based upon testing performed quarterly in an accelerated aging chamber at our manufacturer’s facility.chamber.
          Revenue Recognition We ship the majority of our product directly to the consumer via United Parcel Service (“UPS”) or United States Postal Service (“USPS”) and receive substantially all payment for these shipments in the form of credit card charges. Our return policy is to provide a 30-day money

27


back guarantee on direct and network marketing sales orders placed by customers.customers and distributors. After 30 days, we do not refund direct sales customers or distributors for returned product. We have experienced monthly returns on direct sales orders approximating less than 1 percent of sales. Sales revenue and estimated returns are recorded when the merchandise is shipped and title and risk of loss passes to the customer.
          For retail customers, the Company analyzes its distributor contracts to determine the appropriate accounting treatment for its recognition of revenue on a customer by customer basis. Where the right of return exists beyond 30 days, revenue and the related cost of sales is deferred until sufficient sell-through data is received to reasonably estimate the amount of future returns. As of March 31, 2009, the Company had one retail distributor.
          The Company recognized previously deferred retail revenue and its related costs during the three month period ended September 30, 2008, as it had sufficient information to reasonably estimate future returns. Prior to July 2008, the Company recognized retail revenue from its largest retail distributor on a sell-through basis as product was sold by that distributor to its customer.
          Derivative Instruments In connection with the sale of debt or equity instruments, we may sell options or warrants to purchase our common stock. In certain circumstances, these options or warrants may be classified as derivative liabilities, rather than as equity. Additionally, the debt or equity instruments may contain embedded derivative instruments, such as conversion options, which in certain circumstances may be required to be bifurcated from the associated host instrument and accounted for separately as a derivative instrument liability.
          The identification of, and accounting for, derivative instruments is complex. For options, warrants and any bifurcated conversion options that are accounted for as derivative instrument liabilities, we determine the fair value of these instruments using the Black-Scholes option pricing model. That model requires assumptions related to the remaining term of the instruments and risk-free rates of return, our current common stock price and expected dividend yield, and the expected volatility of our common stock price over the life of the instruments. Because of the limited trading history for our common stock, we have estimated the future volatility of our common stock price based on not only the history of our stock price but also the experience of other entities considered comparable to us. The identification of, and accounting for, derivative instruments and the assumptions used to value them can significantly affect our financial statements.

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Recently Issued Accounting Standards
          On June 15, 2008 the Emerging Issues Task Force ratified EITF 07-5, “Determining Whether an Instrument (or Embedded Feature) Is Indexed to an Entity’s Own Stock” (“EITF 07-5”). EITF 07-5 provides guidance for determining whether an equity-linked financial instrument (or embedded feature) is indexed to an entity’s own stock. EITF 07-5 will require additional analysis as to whether an instrument (or Embedded Feature), has anti-dilution provisions which may not be considered indexed to the Company’s own stock and accordingly results in liability classification of the financial instrument or embedded feature. EITF 07-5 is effective for financial statements issued for fiscal years beginning after December 15, 2008, and interim periods within those fiscal years. Earlier application by an entity that has previously adopted an alternative accounting policy is not permitted. At this time, we anticipate that EITF 07-5 will not have a material impact on our financial statements.
          We have reviewed recently issued, but not yet effective, accounting pronouncements and do not believe any such pronouncements will have a material impact on our financial statements.
Item 4T. Controls and Procedures
Disclosure Controls and Procedures
          The SEC defines the term“disclosure controls and procedures”to mean a company’s controls and other procedures that are designed to ensure that information required to be disclosed in the reports that it files or submits under the Securities Exchange Act of 1934 is recorded, processed, summarized and reported, within the time periods specified in the Commission’s rules and forms. The Company’s management maintains disclosure controls and procedures that are designed to ensure that information required to be disclosed in the Company’s reports is recorded, processed, summarized, and reported within the time periods specified in the SEC’s rules and forms, and that such information is accumulated

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and evaluated by the Company’s management to allow management to make timely decisions regarding required disclosure.
Members of the Company’s management, including our Chief Executive Officer, David Brown, and Chief Financial Officer, Bradford Amman, have evaluated the effectiveness of our disclosure controls and procedures, as defined by Exchange Act Rules 13a-15(e) or 15d-15(e), as of DecemberMarch 31, 2008,2009, the end of the period covered by this report. Based upon that evaluation, Messrs. Brown and Amman concluded that our disclosure controls and procedures were effective as of DecemberMarch 31, 2008.2009.
Internal Control over Financial Reporting
Changes in Internal Control over Financial Reporting
          There have been no changes in ourWith the addition of new employees for the entry and rollout of the Company’s network marketing sales strategy, internal control over financial reporting that occurred duringcontrols are being analyzed and modified where necessary for effectiveness within the three or six months ended December 31, 2008 that have materially affected, or are reasonably likely to materially affect, our internal control over financial reporting.expanded corporate structure.

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PART II Other Information
Item 1. Legal Proceedings
None.          On February 27, 2009, Zrii, LLC (“Zrii”) filed a complaint against the Company and two former Zrii independent contractors in the United States District Court for the Southern District of California. The complaint makes allegations of intentional interference with contractual relations with Zrii employees and distributors, intentional interference with Zrii’s prospective economic advantage, racketeering, misappropriation of Zrii’s proprietary information and trade secrets, violation of the Computer Fraud and Abuse Act, the Wiretap Act, the Stored Communications Act, and unfair competition, in addition to numerous other related claims. Zrii seeks injunctive relief enjoining the Company from using or disclosing Zrii’s trade secrets and proprietary information and from interfering with Zrii’s employees and distributors, general damages of at least $75 million, lost profits, royalties, punitive damages, disgorgement of profits, and attorneys’ fees and costs.
          On May l, 2009, Zrii filed a First Amended Complaint, mooting the Motion to Dismiss. The First Amended Complaint names, as a defendant, the Company and only one of the two individuals, Tyler Daniels, who were named defendants in the initial Complaint. In the First Amended Complaint, Zrii alleges that the Company actively conspired with Mr. Daniels, and others, to wrongfully solicit Zrii employees and business and schemed to take and use Zrii’s proprietary and trade secret information. The claims against the Company include Intentional Interference with Contractual Relations, Intentional Interference with Prospective Economic Advantage, Misappropriation of Trade Secrets, Violation of the Computer Fraud and Abuse Act, Violation of the Wiretap Act, Violation of Stored Communications Act, Conversion, Unfair Competition, and Unjust Enrichment. One of the claims in the initial Complaint, namely a claim based upon alleged violations of 18 U.S.C. 196I et. seq., a Civil Rico statute, is not present in this First Amended Complaint. In its prayer for relief Zrii is demanding equitable relief and damages. The Company intends to respond to this new pleading by filing a Motion to Dismiss or an Answer by the close of May 18, 2009.
          The Company has retained outside counsel to respond to the claims of Zrii and consider any potential counter claims by the Company. Currently, the Company believes the claims of Zrii to be without merit and intends to defend the action vigorously. While the Company currently believes that the ultimate outcome of these proceedings will not have a material adverse effect on the Company, litigation is subject to inherent uncertainties. Were an unfavorable ruling to occur, there exists the possibility of a material adverse impact on the results of operations of the Company.
Item 1A. Risk Factors
          Our Annual Report on Form 10-KSB for the year ended June 30, 2008 includes a detailed discussion of our risk factors. The following are additional risk factors reflecting recent developments and should be read in conjunction with the risk factors and information disclosed in our Annual Report.
Deteriorating economic conditions globally, including the current financial crisis and declining consumer confidence and spending could harm our business.
     Global economic conditions have deteriorated significantly over the past year. Consumer confidence and spending have declined drastically and the global credit crisis has limited access to capital for many companies. The economic downturn could adversely impact our business in the future by causing a decline in demand for our products, particularly if the economic conditions are prolonged

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or continue to worsen. In addition, such economic conditions may adversely impact access to capital for us and our suppliers, may decrease our independent distributors’ ability to obtain or maintain credit cards, and may otherwise adversely impact our operations and overall financial condition.
Our recently initiated network marketing sales channel may not be successful.
          We have recently initiated a network marketing sales channel through which independent distributors will enter into agreements with us to sell Protandim® and other products that the Company may introduce in the market. In order to implement our new sales channel, we have recently hired approximately 50 additional personnel and engaged approximately 2,000 independent distributors to date. Our recent additions of personnel and independent distributors will result in substantial additional costs and expenses. In order to meet these increased expense requirements, we must substantially increase sales of our product or we must raise significant amounts of additional capital, which we may be unable to accomplish. If our revenue does not increase correspondingly with these increased costs and expenses, we will be unable to meet the cost requirements of our network marketing sales channel. In addition, there is no guarantee that our independent distributors’ efforts to sell Protandim® or other products will be successful.
Failure to retain our existing independent distributors and recruit additional independent distributors, our revenue will not increase and may even decline.
          We have recently initiated a network marketing sales channel and we depend on our independent distributors to generate a portion of our revenue through that sales channel. Our independent distributors may terminate their services at any time. Independent distributors who join to purchase our products for personal consumption or for short-term income goals may only stay with us for a short time. Independent distributors have highly variable levels of training, skills and capabilities. As a result, in order to maintain sales and increase sales in the future, we need to continue to retain independent distributors and recruit additional independent distributors. To increase our revenue, we must increase the number of and/or the productivity of our independent distributors. The number of our independent distributors may not increase and could decline. While we take steps to help train, motivate, and retain independent distributors, we cannot accurately predict how the number and productivity of independent distributors may fluctuate because we rely primarily upon our independent distributor leaders to recruit, train, and motivate new independent distributors. Our operating results could be harmed if we and our independent distributor leaders do not generate sufficient interest in our business to retain existing independent distributors and attract new independent distributors.
     The number and productivity of our independent distributors also depends on several additional factors, including:
any adverse publicity regarding us, our products, our distribution channel, or our competitors;
lack of interest in existing or new products;

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the public’s perception of our distributors and direct selling businesses in general;
our actions to enforce our policies and procedures;
any regulatory actions or charges against us or others in our industry;
general economic and business conditions; and
new initiatives by the Company that may have unanticipated negative consequences, such as changes in product formulations, compensation plan changes or changes in personnel.
Actions by independent distributors are independent contractors, improper independent distributor actions that violate laws or regulations could harm our business.
          Independent distributor activities in our existing markets that violate governmental laws or regulations could result in governmental actions against us in markets where we operate, which would harm our business. Our independent distributors are not employees and act independently of us. We implement strict policies and procedures to ensure our independent distributors will comply with legal requirements. However, given the size of our independent distributor force, we may experience problems with independent distributors from time to time.
Government inquiries, investigations, and actions could harm our business.
          The network marketing industry is subject to governmental regulation, including regulation by the Federal Trade Commission (“FTC”). Any determination by the FTC or other governmental agency that we or our distributors are not in compliance with existing laws or regulations regarding the network marketing industry could potentially harm our business. Even if governmental actions do not result in rulings or orders against us, they could create negative publicity that could detrimentally affect our efforts to recruit or motivate independent distributors and attract customers and, consequently, result in a material adverse effect on our business and results of operations.
Challenges by private parties to the form of our network marketing system or other regulatory compliance issues could harm our business.
          We may be subject to challenges by private parties, including our independent distributors, to the form of our network marketing system or elements of our network marketing sales channel. For example, lawsuits have recently been brought or threatened against some of our competitors that include allegations that the businesses involve unlawful pyramid schemes as well as other allegations. Adverse rulings could negatively impact

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our business if they create adverse publicity, modify current regulatory requirements in a manner that is inconsistent with our current business practices, or impose fines or other penalties. In the United States, the network marketing industry and regulatory authorities have generally relied on the implementation of distributor rules and policies designed to promote retail sales to protect consumers and to prevent inappropriate activities and to distinguish between legitimate network marketing distribution plans and unlawful pyramid schemes. We have adopted rules and policies based on case law, rulings of the FTC, discussions with regulatory authorities in several states and domestic and global industry standards. Legal and regulatory requirements concerning network marketing systems, however, involve a high level of subjectivity, are inherently fact-based and are subject to judicial interpretation. Because of the foregoing, we can provide no assurance that we would not be harmed by the application or interpretation of statutes or regulations governing network marketing, particularly in any civil challenge by a current or former independent distributor.
Adverse publicity concerning our business, marketing plan or products could harm our business and reputation.
          The size of our distribution force and the results of our operations can be particularly impacted by adverse publicity regarding us, the nature of our independent distributor network, our products or the actions of our independent distributors. Specifically, we are susceptible to adverse publicity concerning:
suspicions about the legality and ethics of network marketing;
the ingredients or safety of our products;
regulatory investigations of us, our competitors and our respective products;
the actions of our current or former distributors.
The loss of key high-level distributors could negatively impact the growth of our network marketing sales channel.
          The loss of a high-level independent distributor or a group of leading distributors in the independent distributor’s network of downline distributors, whether by choice or through disciplinary actions for violations of our policies and procedures, could negatively impact the growth of our network marketing sales channel.
Laws and regulations may prohibit or severely restrict our network marketing efforts and regulators could adopt new regulations that harm our business.
          Various government agencies throughout the world regulate network marketing practices. These laws and regulations are generally intended to prevent fraudulent or deceptive schemes, often referred to as “pyramid” schemes, which compensate participants for recruiting additional participants irrespective of product sales, use high pressure recruiting methods and/or do not involve legitimate products. Complying with these rules and regulations can be difficult and require the devotion of significant resources on our part. If we are unable to continue business in existing markets or commence operations

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in new markets because of these laws, this could result in a material adverse effect on our business and results of operations. Markets in which we currently do business could change their laws or regulations to negatively affect or completely prohibit network marketing efforts.
Item 2. Unregistered Sales of Equity Securities and Use of Proceeds
During the three months ended DecemberMarch 31, 2008,2009, the Company sold unregistered common stock to accredited investors pursuant to an exemption under Rule 506 Securities Act of 1933, as amended (the “Securities Act”). Approximately 13,040,000 unregistered shares of common stock were sold at a price of $0.20 per share and a warrant to purchase the same number of shares at an exercise price of $0.50 per share. Effective April 6, 2009, an additional 4,460,000 unregistered shares of common stock were sold at a price of $0.20 per share (including a warrant to purchase the same number of shares at an exercise price of $0.50 per share) for a total issuance of 17,500,000 shares of common stock or $3,500,000 of gross proceeds.
          During the three and nine month periods ended March 31, 2009, the Company issued warrants to purchase 240,000300,000 and 820,000 shares of the Company’s common stock, respectively, to consultants of the Company in exchange for services rendered at an exercise price of $0.21 and $0.11 per share and a term of three (3) years (see Notes 2 and 6 to the Condensed Consolidated Financial Statements included in this report). For these compensatory warrants, there was no underwriter involved in the transactions, and the warrants were issued pursuant to the exemption from registration contained in Section 4(2) of the Securities Act of 1933, as amended.Act.
Item 3. Defaults Upon Senior Securities
None.
Item 4. Submission of Matters to a Vote of Security Holders.Holders
Our 2008 Annual Meeting of Shareholders was held on January 7, 2009. The following nominees were elected to our Board of Directors to serve as directors until the next Annual Meeting of Shareholders or until their respective successors have been elected and qualified.          None.
     
Nominee Votes in Favor Withheld
Mr. Jack R. Thompson 16,140,025 206,303
Mr. David W. Brown 16,097,787 248,541
Dr. James D. Crapo 15,865,444 480,884
Dr. Joe M. McCord 15,826,794 519,534
Mr. Richard Doutre’ Jones 15,862,085 484,243
Mr. Garry Mauro 16,117,360 228,968
          Our shareholders ratified the appointment of Ehrhardt Keefe Steiner & Hottman PC, an independent registered certified public accounting firm, as our independent auditor for the fiscal year ending June 30, 2009:
       
Votes in Favor Opposed Abstained Broker Non-Votes
16,031,511 294,342 20,475 0
Item 5. Other Information.Information
None.
Item 6. Exhibits
 31.1 Certification of Principal Executive Officer pursuant to Section 302 of the Sarbanes-Oxley Act of 2002
 
 31.2 Certification of Principal Financial Officer pursuant to Section 302 of the Sarbanes-Oxley Act of 2002
 
 32.1 Certification of Principal Executive Officer pursuant to Section 906 of the Sarbanes-Oxley Act of 2002
 
 32.2 Certification of Principal Financial Officer pursuant to Section 906 of the Sarbanes-Oxley Act of 2002

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SIGNATURES
Pursuant to the requirements of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.
LIFEVANTAGE CORPORATION
     
 LIFEVANTAGE CORPORATION
 
 
Date: February 13,May 15, 2009 /s/David W. Brown   
 David W. Brown  
 President and Chief Executive Officer
(Principal Executive Officer) 
 
 
   
Date: February 13,May 15, 2009 /s/Bradford K. Amman   
 Bradford K. Amman  
 Chief Financial Officer
(Principal Financial Officer) 
 
 

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