UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549
FORM 10-Q
(Mark One)
   
     X     þQUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
For the quarterly period ended                                                                                                                        August 24, 2007
For the quarterly period endedNovember 23, 2007
OR
   
oTRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
For the transition period fromto
Commission file number      1-13859      
For the transition period fromto
Commission file number1-13859
AMERICAN GREETINGS CORPORATION
(Exact name of registrant as specified in its charter)
   
Ohio
 34-0065325
   
(State or other jurisdiction of
incorporation or organization)
 (I.R.S. Employer Identification No.) incorporation or
   
One American Road, Cleveland, Ohio
 44144
 
(Address of principal executive offices) (Zip Code)
(216) 252-7300
 
(Registrant’s telephone number, including area code)
Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15 (d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.
Yes         X         þ       Noo
Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, or a non-accelerated filer. See definition of “accelerated filer and large accelerated filer” in Rule 12b-2 of the Exchange Act. (Check one):
Large accelerated filer [x]þ    Accelerated filer [ ]o    Non-accelerated filer [ ]o
Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).
Yeso       No         X         þ
As of September 28,December 27, 2007, the number of shares outstanding of each of the issuer’s classes of common stock was:
Class A Common51,212,893
Class B Common4,291,796
Class A Common            48,743,833
Class B Common              3,442,145

 


 

AMERICAN GREETINGS CORPORATION
INDEX
    
  Page
  Number
   
    
  3
    
  15
    
  2627
    
  2627
    
   
    
  2627
    
  2627
    
  2627
27
    
  28
    
  2829
    
EXHIBITS
   
 EX-10.1
 EX-10.2EX-31(A)
 EX-31.A
EX-31.BEX-31(B)
 EX-32

 


PART I - FINANCIAL INFORMATION
Item 1.Financial Statements
AMERICAN GREETINGS CORPORATION
CONDENSED CONSOLIDATED STATEMENT OF OPERATIONSINCOME
(Thousands of dollars except share and per share amounts)
                 
  (Unaudited)
  Three Months Ended Six Months Ended
  August 24, August 25, August 24, August 25,
  2007 2006 2007 2006
Net sales      $365,821       $357,483       $783,834       $761,653 
Other revenue  11,606   14,044   13,558   15,485 
         
Total revenue  377,427   371,527   797,392   777,138 
                 
Material, labor and other production costs  163,052   172,808   324,180   348,045 
Selling, distribution and marketing expenses  144,584   151,475   285,275   294,055 
Administrative and general expenses  55,938   56,881   117,810   118,229 
Other operating income – net  (320)  (93)  (680)  (422)
         
                 
Operating income (loss)  14,173   (9,544)  70,807   17,231 
                 
Interest expense  4,839   7,609   9,596   20,073 
Interest income  (2,227)  (2,628)  (3,719)  (5,458)
Other non-operating income – net  (1,352)  (642)  (2,896)  (2,902)
         
                 
Income (loss) from continuing operations before income tax expense (benefit)  12,913   (13,883)  67,826   5,518 
Income tax expense (benefit)  4,187   (1,326)  28,478   1,525 
         
                 
Income (loss) from continuing operations  8,726   (12,557)  39,348   3,993 
                 
(Loss) income from discontinued operations, net of tax  (351)  2,059   (923)  901 
         
                 
Net income (loss)      $8,375  $(10,498)      $38,425       $4,894 
         
                 
Earnings (loss) per share – basic:
                
Income (loss) from continuing operations      $0.16  $(0.22)      $0.71       $0.06 
(Loss) income from discontinued operations  (0.01)  0.04   (0.02)  0.02 
         
Net income (loss)      $0.15  $(0.18)      $0.69       $0.08 
         
                 
Earnings (loss) per share – assuming dilution:
                
Income (loss) from continuing operations      $0.16  $(0.22)      $0.71       $0.06 
(Loss) income from discontinued operations  (0.01)  0.04   (0.02)  0.02 
         
Net income (loss)      $0.15  $(0.18)      $0.69       $0.08 
         
                 
Average number of shares outstanding  55,766,802   58,133,066   55,514,759   58,135,148 
                 
Average number of shares outstanding – assuming dilution  56,180,165   58,133,066   55,902,189   59,990,069 
                 
Dividends declared per share      $0.10       $0.08       $0.20       $0.16 
                 
      (Unaudited)     
  Three Months Ended  Nine Months Ended 
  November 23,  November 24,  November 23,  November 24, 
  2007  2006  2007  2006 
Net sales $474,995  $510,102  $1,258,829  $1,271,755 
Other revenue  10,751   11,052   24,309   26,537 
             
Total revenue  485,746   521,154   1,283,138   1,298,292 
                 
Material, labor and other production costs  223,329   245,187   547,509   593,232 
Selling, distribution and marketing expenses  159,420   157,364   444,695   451,419 
Administrative and general expenses  60,481   65,287   178,291   183,516 
Other operating income — net  (127)  (20,541)  (807)  (20,963)
             
                 
Operating income  42,643   73,857   113,450   91,088 
                 
Interest expense  4,835   6,951   14,431   27,024 
Interest income  (2,115)  (1,258)  (5,834)  (6,716)
Other non-operating (income) expense — net  (4,582)  91   (7,478)  (2,811)
             
                 
Income from continuing operations before income tax expense  44,505   68,073   112,331   73,591 
Income tax expense  15,017   21,058   43,495   22,583 
             
                 
Income from continuing operations  29,488   47,015   68,836   51,008 
                 
(Loss) income from discontinued operations, net of tax  (472)  2,692   (1,395)  3,593 
             
                 
Net income $29,016  $49,707  $67,441  $54,601 
             
                 
Earnings per share — basic:
                
Income from continuing operations $0.54  $0.79  $1.25  $0.87 
(Loss) income from discontinued operations  (0.01)  0.05   (0.03)  0.06 
             
Net income $0.53  $0.84  $1.22  $0.93 
             
                 
Earnings per share — assuming dilution:
                
Income from continuing operations $0.53  $0.79  $1.24  $0.82 
(Loss) income from discontinued operations  (0.01)  0.04   (0.03)  0.06 
             
Net income $0.52  $0.83  $1.21  $0.88 
             
                 
Average number of shares outstanding  55,022,689   59,502,276   55,350,736   58,590,857 
                 
Average number of shares outstanding — assuming dilution  55,466,351   59,902,127   55,726,990   64,361,644 
                 
Dividends declared per share $0.10  $0.08  $0.30  $0.24 
See notes to condensed consolidated financial statements (unaudited).

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AMERICAN GREETINGS CORPORATION
CONDENSED CONSOLIDATED STATEMENT OF FINANCIAL POSITION
(Thousands of dollars)
            
             (Unaudited) (Note 1) (Unaudited) 
 (Unaudited) (Note 1) (Unaudited) November 23, February 28, November 24, 
 August 24, 2007 February 28, 2007 August 25, 2006 2007 2007 2006 
ASSETS  
  
Current assets  
Cash and cash equivalents $192,450 $144,713 $89,113  $71,117 $144,713 $86,216 
Trade accounts receivable, net 71,195 103,992 87,926  205,702 103,992 239,207 
Inventories 248,176 182,618 273,788  239,209 182,618 244,181 
Deferred and refundable income taxes 66,399 135,379 170,472  76,568 135,379 160,983 
Assets of businesses held for sale 2,434 5,199 12,648  2,216 5,199 13,310 
Prepaid expenses and other 215,369 227,380 194,291  213,529 227,380 295,866 
             
Total current assets 796,023 799,281 828,238  808,341 799,281 1,039,763 
  
Goodwill 226,920 224,105 214,969  267,308 224,105 219,093 
Other assets 402,931 416,887 549,931  389,324 416,887 459,269 
Deferred and refundable income taxes 98,968 52,869 -  111,959 52,869  
  
Property, plant and equipment – at cost 950,273 944,534 967,253 
Property, plant and equipment — at cost 975,721 944,534 968,755 
Less accumulated depreciation 672,602 659,462 665,936  684,170 659,462 668,524 
             
Property, plant and equipment – net 277,671 285,072 301,317 
Property, plant and equipment — net 291,551 285,072 300,231 
             
 $1,802,513 $1,778,214 $1,894,455  $1,868,483 $1,778,214 $2,018,356 
             
  
LIABILITIES AND SHAREHOLDERS’ EQUITY  
  
Current liabilities  
Debt due within one year $22,690 $- $20,000  $46,490 $ $142,000 
Accounts payable 126,341 118,204 127,619  131,099 118,204 126,956 
Accrued liabilities 70,880 80,389 76,071  89,751 80,389 91,108 
Accrued compensation and benefits 50,397 61,192 48,932  58,969 61,192 58,720 
Income taxes 1,457 26,385 8,364  31,255 26,385 17,412 
Liabilities of businesses held for sale 1,283 1,932 639  1,383 1,932 1,629 
Other current liabilities 97,765 84,898 100,517  96,896 84,898 91,162 
             
Total current liabilities 370,813 373,000 382,142  455,843 373,000 528,987 
  
Long-term debt 200,988 223,915 224,078  200,975 223,915 223,985 
Other liabilities 147,496 162,410 101,744  149,869 162,410 101,003 
Deferred income taxes and noncurrent income taxes payable 29,930 6,315 25,775  31,877 6,315 25,306 
  
Shareholders’ equity  
Common shares – Class A 51,497 50,839 56,858 
Common shares – Class B 4,291 4,283 4,226 
Common shares — Class A 49,929 50,839 53,775 
Common shares — Class B 3,442 4,283 4,224 
Capital in excess of par value 439,985 414,859 412,919  443,326 414,859 417,444 
Treasury stock  (720,027)  (710,414)  (569,143)  (780,044)  (710,414)  (643,540)
Accumulated other comprehensive income (loss) 10,690  (1,013) 29,726  22,982  (1,013) 36,067 
Retained earnings 1,266,850 1,254,020 1,226,130  1,290,284 1,254,020 1,271,105 
             
Total shareholders’ equity 1,053,286 1,012,574 1,160,716  1,029,919 1,012,574 1,139,075 
             
 $1,802,513 $1,778,214 $1,894,455  $1,868,483 $1,778,214 $2,018,356 
             
See notes to condensed consolidated financial statements (unaudited).

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AMERICAN GREETINGS CORPORATION
CONDENSED CONSOLIDATED STATEMENT OF CASH FLOWS
(Thousands of dollars)
                
 (Unaudited) (Unaudited) 
 Six Months Ended Nine Months Ended 
 August 24, 2007 August 25, 2006 November 23, 2007 November 24, 2006 
OPERATING ACTIVITIES:  
Net income $38,425 $4,894  $67,441 $54,601 
Loss (income) from discontinued operations 923  (901) 1,395  (3,593)
         
Income from continuing operations 39,348 3,993  68,836 51,008 
Adjustments to reconcile to net cash provided by operating activities: 
Net gain on disposal of fixed assets  (41)  (24)
Adjustments to reconcile to net cash provided (used) by operating activities: 
Net (gain) loss on disposal of fixed assets  (481) 754 
Loss on extinguishment of debt - 4,972   5,055 
Depreciation and amortization 23,919 24,823  36,002 37,229 
Deferred income taxes 14,335 15,532   (7,994) 5,827 
Other non-cash charges 3,861 7,016  5,719 9,180 
Changes in operating assets and liabilities, net of acquisitions and dispositions:  
Decrease in trade accounts receivable 33,385 55,353 
Increase in trade accounts receivable  (99,268)  (92,821)
Increase in inventories  (61,980)  (57,101)  (49,911)  (27,202)
Increase in other current assets  (2,750)  (24,196)
Decrease in deferred costs – net 28,451 26,787 
Decrease in accounts payable and other liabilities  (23,400)  (33,170)
Other – net 2,952 4,152 
Decrease (increase) in other current assets 18,090  (96,250)
Decrease in deferred costs — net 29,338 110,076 
Increase (decrease) in accounts payable and other liabilities 38,295  (5,894)
Other — net 4,718  (6,265)
         
Cash Provided by Operating Activities 58,080 28,137 
Cash Provided (Used) by Operating Activities 43,344  (9,303)
  
INVESTING ACTIVITIES:  
Proceeds from sale of short-term investments 480,630 1,026,280  692,985 1,026,280 
Purchases of short-term investments  (480,630)  (817,540)  (692,985)  (817,540)
Property, plant and equipment additions  (13,577)  (18,708)  (37,394)  (29,600)
Cash payments for business acquisitions  (6,056)  (11,154)
Cash payments for business acquisitions, net of cash acquired  (51,256)  (11,154)
Cash receipts related to discontinued operations 3,419 9,559  4,283 12,559 
Proceeds from sale of fixed assets 1,105 461  2,656 695 
         
Cash (Used) Provided by Investing Activities  (15,109) 188,898   (81,711) 181,240 
  
FINANCING ACTIVITIES:  
Increase in long-term debt - 200,000   200,000 
Reduction of long-term debt -  (440,505)   (440,588)
Increase in short-term debt - 20,000  23,800 142,000 
Sale of stock under benefit plans 24,250 2,804  26,198 5,630 
Purchase of treasury shares  (11,883)  (108,674)  (74,572)  (186,331)
Dividends to shareholders  (11,115)  (9,164)  (16,657)  (13,909)
Debt issuance costs -  (8,136)   (8,344)
         
Cash Provided (Used) by Financing Activities 1,252  (343,675)
Cash Used by Financing Activities  (41,231)  (301,542)
  
DISCONTINUED OPERATIONS:  
Cash used by operating activities from discontinued operations  (789)  (2,296)  (839)  (2,377)
Cash provided by investing activities from discontinued operations - 1,656   1,656 
         
Cash Used by Discontinued Operations  (789)  (640)  (839)  (721)
  
EFFECT OF EXCHANGE RATE CHANGES ON CASH 4,303 2,780  6,841 2,929 
         
INCREASE (DECREASE) IN CASH AND CASH EQUIVALENTS 47,737  (124,500)
DECREASE IN CASH AND CASH EQUIVALENTS  (73,596)  (127,397)
  
Cash and Cash Equivalents at Beginning of Year 144,713 213,613  144,713 213,613 
         
Cash and Cash Equivalents at End of Period $192,450 $89,113  $71,117 $86,216 
         
See notes to condensed consolidated financial statements (unaudited).

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AMERICAN GREETINGS CORPORATION
NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS (UNAUDITED)
Three and SixNine Months Ended August 24,November 23, 2007 and August 25,November 24, 2006
Note 1 Basis of Presentation
The accompanying unaudited condensed consolidated financial statements of American Greetings Corporation and its subsidiaries (the “Corporation”) have been prepared in accordance with accounting principles generally accepted in the United States for interim financial information and with the instructions to Form 10-Q and Article 10 of Regulation S-X. Accordingly, they do not include all of the information and notes required by accounting principles generally accepted in the United States for complete financial statements. In the opinion of management, all adjustments (consisting of normal recurring adjustments) considered necessary to fairly present financial position, results of operations and cash flows for the periods have been included.
The Corporation’s fiscal year ends on February 28 or 29. References to a particular year refer to the fiscal year ending in February of that year. For example, 2007 refers to the year ended February 28, 2007.
These interim financial statements should be read in conjunction with the Corporation’s financial statements and notes thereto included in its Annual Report on Form 10-K for the year ended February 28, 2007, from which the Condensed Consolidated Statement of Financial Position at February 28, 2007, presented herein, has been derived. Certain amounts in the prior year financial statements have been reclassified to reflect certain business units as discontinued operations and adjusted to reflect the Corporation’s adoption of Staff Accounting Bulletin No. 108 (“SAB 108”). The opening balance of retained earnings in 2007 was adjusted $5.2 million ($3.3 million after-tax) to record the correction of the overstatement of the allowance for rebates (correspondingly, an understatement of net income of prior periods) pursuant to the special transition provision detailed in SAB 108.
Certain amounts in the prior year financial statements have also been reclassified to conform to the 2008 presentation. Previously included in “Other income net,” royalty revenue is now reported as “Other revenue” and interest income is now included as a separate line item on the Condensed Consolidated Statement of Operations.Income. The remaining items previously included in “Other income net” have been segregated between operating and non-operating.
Note 2 Seasonal Nature of Business
A significant portion of the Corporation’s business is seasonal in nature. Therefore, the results of operations for interim periods are not necessarily indicative of the results for the fiscal year taken as a whole.
Note 3 Recent Accounting Pronouncements
In JuneJuly 2006, the Financial Accounting Standards Board (the “FASB”) ratified Emerging Issues Task Force Issue No. 06-3 (“EITF 06-3”), “How Taxes Collected from Customers and Remitted to Governmental Authorities Should Be Presented in the Income Statement (That Is, Gross versus Net Presentation).” The scope of EITF 06-3 includes any tax assessed by a governmental authority that is directly imposed on a revenue-producing transaction between a seller and a customer. This issue provides that a company may adopt a policy of presenting taxes either gross within revenue or net. If taxes subject to this issue are significant, a company is required to disclose its accounting policy for presenting taxes and the amount of such taxes that are recognized on a gross basis. EITF 06-3 is effective for the first interim or annual reporting period beginning after December 15, 2006. The adoption of EITF 06-3 during the first quarter of fiscal 2008 had no material impact on the consolidated financial statements.
In July 2006, the FASB issued FASB Interpretation No. 48 (“FIN 48”), “Accounting for Uncertainty in Income Taxes an Interpretation of FASB Statement No. 109.” FIN 48 clarifies the accounting for uncertain tax positions recognized in a company’s financial statements in accordance with Statement of Financial Accounting Standards (“SFAS”) No. 109, “Accounting for Income Taxes,” including what criteria must be met prior to recognition of the financial statement benefit of a position taken or expected to be taken in a tax return. FIN 48 requires a company to include additional qualitative and quantitative disclosures within its financial statements. The disclosures include

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potential tax benefits from positions taken for tax return purposes that have not been recognized for financial reporting purposes and a tabular presentation of significant changes during each annual period. The disclosures also include a discussion of the nature of uncertainties, factors that could cause a change and an estimated range of reasonably possible changes in tax uncertainties. FIN 48 requires a company to recognize a financial statement benefit for a position taken for tax return purposes when it is more likely than not that the position will be sustained. The cumulative effect of adopting FIN 48 is recorded as an adjustment to the opening balance of retained earnings in the period of adoption. FIN 48 is effective for fiscal years beginning after December 15, 2006. The Corporation adopted FIN 48 on March 1, 2007. See Note 12.
In September 2006, the FASB issued SFAS No. 157 (“SFAS 157”), “Fair Value Measurements,” which provides a definition of fair value, establishes a framework for measuring fair value and requires expanded disclosures about

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fair value measurements. In November 2007, the FASB agreed to defer the effective date of SFAS 157 for non-financial assets and liabilities until fiscal years and interim periods beginning after November 15, 2008. SFAS 157 is still effective for the Corporation in fiscal 2009 for financial assets and liabilities. The provisions of SFAS 157 will be applied prospectively. The Corporation is currently evaluating the impact that SFAS 157 will have on its consolidated financial statements upon adoption.
Note 4 Other Income and Expense
                                
 Three Months Ended Six Months Ended Three Months Ended Nine Months Ended 
 August 24, August 25, August 24, August 25, November 23, November 24, November 23, November 24, 
(In thousands) 2007 2006 2007 2006 2007 2006 2007 2006 
Other operating income – net $(320) $(93) $(680) $(422)
Gain on contract terminations $ $(20,004) $ $(20,004)
Other  (127)  (537)  (807)  (959)
         
Other operating income — net $(127) $(20,541) $(807) $(20,963)
                 
  
Foreign exchange gain $(1,149) $(311) $(2,269) $(1,738) $(4,054) $(610) $(6,323) $(2,348)
Rental income  (277)  (251)  (675)  (783)  (274)  (261)  (949)  (1,044)
Other 74  (80) 48  (381)  (254) 962  (206) 581 
                 
Other non-operating income – net $(1,352) $(642) $(2,896) $(2,902)
Other non-operating (income) expense — net $(4,582) $91 $(7,478) $(2,811)
                 
“Other” includes, among other things, gains and losses on asset disposals and equity income. The $20.0 million gain on contract terminations was a result of retailer consolidations, wherein, multiple long-term supply agreements were terminated and a new agreement was negotiated with a new legal entity with substantially different terms and sales commitments.
Note 5 Earnings (Loss) Per Share
The following table sets forth the computation of earnings (loss) per share and earnings (loss) per share - assuming dilution:
                                
 Three Months Ended Six Months Ended Three Months Ended Nine Months Ended 
 August 24, August 25, August 24, August 25, November 23, November 24, November 23, November 24, 
 2007 2006 2007 2006 2007 2006 2007 2006 
Numerator (in thousands):
  
Income (loss) from continuing operations $8,726 $(12,557) $39,348 $3,993 
Income from continuing operations $29,488 $47,015 $68,836 $51,008 
Add-back — interest on convertible subordinated notes, net of tax    1,958 
         
Income from continuing operations — assuming dilution $29,488 $47,015 $68,836 $52,966 
                 
  
Denominator (in thousands):
  
Weighted average shares outstanding 55,767 58,133 55,515 58,135  55,023 59,502 55,351 58,591 
Effect of dilutive securities:  
Convertible debt    1,460     5,353 
Stock options and other 413  387 395  443 400 376 418 
                 
Weighted average shares outstanding – assuming dilution 56,180 58,133 55,902 59,990 
Weighted average shares outstanding — assuming dilution 55,466 59,902 55,727 64,362 
                 
  
Income (loss) from continuing operations per share $0.16 $(0.22) $0.71 $0.06 
Income from continuing operations per share $0.54 $0.79 $1.25 $0.87 
                 
  
Income (loss) from continuing operations per share – assuming dilution $0.16 $(0.22) $0.71 $0.06 
Income from continuing operations per share — assuming dilution $0.53 $0.79 $1.24 $0.82 
                 

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Approximately 1.21.3 million and 1.91.7 million stock options outstanding in the three and sixnine month periods ended August 24,November 23, 2007, respectively, were excluded from the computation of earnings per share–assumingshare-assuming dilution because the options’ exercise prices were greater than the average market price of the common shares during the respective periods (4.2(2.5 million and 4.74.4 million stock options outstanding in the three and sixnine month periods ended August 25,November 24, 2006, respectively). For the three months ended August 25, 2006, all options outstanding (totaling approximately 7.2 million) and the convertible debt were excluded from the computation of earnings per share–

7


assuming dilution, as the effect would have been antidilutive due to the net loss in the period. The convertible debt was retired during the second quarter of 2007.
Note 6 Comprehensive Income (Loss)
The Corporation’s total comprehensive income (loss) is as follows:
                                
 Three Months Ended Six Months Ended Three Months Ended Nine Months Ended 
 August 24, August 25, August 24, August 25, November 23, November 24, November 23, November 24, 
(In thousands) 2007 2006 2007 2006 2007 2006 2007 2006 
Net income (loss) $8,375 $(10,498) $38,425 $4,894 
Net income $29,016 $49,707 $67,441 $54,601 
  
Other comprehensive income (loss):  
Foreign currency translation adjustment and other 4,661 5,821 11,704 19,878  11,614 6,018 23,318 25,896 
Unrealized (loss) gain on securities  (1)  (47)  (1) 25 
Unrealized gain (loss) on securities  323  (1) 348 
Pension and other postretirement benefit plans 678  678  
                 
Total comprehensive income $41,308 $56,048 $91,436 $80,845 
         
Total comprehensive income (loss) $13,035 $(4,724) $50,128 $24,797 
        
Note 7 Trade Accounts Receivable, Net
Trade accounts receivable are reported net of certain allowances and discounts. The most significant of these are as follows:
                        
(In thousands) August 24, 2007 February 28, 2007 August 25, 2006 November 23, 2007 February 28, 2007 November 24, 2006 
Allowance for seasonal sales returns $38,530 $62,567 $40,226  $70,014 $57,584 $67,365 
Allowance for doubtful accounts 5,118 6,350 8,655  5,402 6,350 8,392 
Allowance for cooperative advertising and marketing funds 27,643 24,048 26,883  35,939 24,048 27,677 
Allowance for rebates 35,397 40,053 49,009  49,915 40,053 57,669 
             
 $106,688 $133,018 $124,773  $161,270 $128,035 $161,103 
             
Note 8 Inventories
                        
(In thousands) August 24, 2007 February 28, 2007 August 25, 2006 November 23, 2007 February 28, 2007 November 24, 2006 
Raw materials $21,038 $17,590 $25,943  $16,211 $17,590 $22,334 
Work in process 16,781 11,315 16,006  12,646 11,315 10,871 
Finished products 264,006 207,676 286,161  265,013 207,676 264,940 
             
 301,825 236,581 328,110  293,870 236,581 298,145 
Less LIFO reserve 81,332 79,145 80,686  81,945 79,145 81,658 
             
 220,493 157,436 247,424  211,925 157,436 216,487 
Display materials and factory supplies 27,683 25,182 26,364  27,284 25,182 27,694 
             
 $248,176 $182,618 $273,788  $239,209 $182,618 $244,181 
             
The valuation of inventory under the Last-In, First-Out (LIFO) method is made at the end of each fiscal year based on inventory levels and costs at that time. Accordingly, interim LIFO calculations, by necessity, are based on estimates of expected fiscal year-end inventory levels and costs and are subject to final fiscal year-end LIFO inventory calculations.

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Note 9 Deferred Costs
As of August 24, 2007, February 28, 2007 and August 25, 2006, deferredDeferred costs and future payment commitments are included in the following financial statement captions:
                        
(In thousands) August 24, 2007 February 28, 2007 August 25, 2006 November 23, 2007 February 28, 2007 November 24, 2006 
Prepaid expenses and other $115,382 $131,972 $133,992  $135,017 $131,972 $142,329 
Other assets 338,932 355,115 471,430  313,928 355,115 371,745 
             
Deferred cost assets 454,314 487,087 605,422  448,945 487,087 514,074 
  
Other current liabilities  (62,290)  (47,692)  (64,590)  (57,607)  (47,692)  (58,746)
Other liabilities  (29,489)  (49,648)  (50,138)  (28,652)  (49,648)  (47,272)
             
Deferred cost liabilities  (91,779)  (97,340)  (114,728)  (86,259)  (97,340)  (106,018)
             
Net deferred costs $362,535 $389,747 $490,694  $362,686 $389,747 $408,056 
             
Note 10 Debt
At August 24, 2007, February 28, 2007 and August 25, 2006, long-term debt and their related calendar year due dates were as follows:
             
(In thousands) August 24, 2007 February 28, 2007 August 25, 2006
6.10% Senior Notes, due 2028 $  $22,690  $22,624 
7.375% Senior Notes, due 2016  200,000   200,000   200,000 
Other  988   1,225   1,454 
       
  $200,988  $223,915  $224,078 
       
At August 24, 2007 and August 25, 2006, debtDebt due within one year totaled $22.7is as follows:
             
(In thousands) November 23, 2007  February 28, 2007  November 24, 2006 
Revolving credit facility $12,800  $  $60,000 
Accounts receivable securitization facility  11,000      82,000 
6.10% senior notes, due 2028  22,690       
          
  $46,490  $  $142,000 
          
At November 23, 2007, the balances outstanding on the revolving credit facility and accounts receivable securitization facility bear interest at a rate of approximately 5.7% and 5.4%, respectively. In addition to the balances outstanding under the aforementioned agreements, the Corporation has, in the aggregate, $25.7 million and $20.0 million, respectively. There was no debt due within one year at February 28, 2007.outstanding under letters of credit, which reduces the total credit availability thereunder. The balance of the 6.10% senior notes was reclassified to current during the second quarter of 2008 as these notes may be put back to the Corporation on August 1, 2008, at the option of the holders, at 100% of the principal amount provided the holders exercise this option between July 1, 2008 and August 1, 2008.
The Corporation’s convertible subordinated notes were retired during the second quarter of 2007.Long-term debt and their related calendar year due dates are as follows:
There were no balances outstanding under the $600 million secured credit agreement or the amended and restated receivables purchase agreement as of August 24, 2007. While there were no balances outstanding under either facility, the Corporation does have, in the aggregate, $27.9 million outstanding under letters of credit, which reduces the total credit availability thereunder.
             
(In thousands) November 23, 2007  February 28, 2007  November 24, 2006 
6.10% senior notes, due 2028 $  $22,690  $22,633 
7.375% senior notes, due 2016  200,000   200,000   200,000 
Other  975   1,225   1,352 
          
  $200,975  $223,915  $223,985 
          
At August 24,November 23, 2007, the Corporation was in compliance with the financial covenants under its borrowing agreements.

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Note 11 Retirement Benefits
The components of periodic benefit cost for the Corporation’s defined benefit pension and postretirement benefit plans are as follows:
                                
 Defined Benefit Pension Defined Benefit Pension 
 Three Months Ended Six Months Ended Three Months Ended Nine Months Ended 
 August 24, August 25, August 24, August 25, November 23, November 24, November 23, November 24, 
(In thousands) 2007 2006 2007 2006 2007 2006 2007 2006 
Service cost $245 $202 $489 $414  $251 $207 $740 $621 
Interest cost 2,255 2,417 4,520 4,521  2,249 2,192 6,769 6,713 
Expected return on plan assets  (2,182)  (2,213)  (4,336)  (4,321)  (2,143)  (2,182)  (6,479)  (6,503)
Settlement 1,067  1,067     1,067  
Amortization of prior service cost 69 66 133 133  67 67 200 200 
Amortization of actuarial loss 406 590 816 1,351  411 258 1,227 1,609 
                 
 $1,860 $1,062 $2,689 $2,098  $835 $542 $3,524 $2,640 
                 
                                
 Postretirement Benefit Postretirement Benefit 
 Three Months Ended Six Months Ended Three Months Ended Nine Months Ended 
 August 24, August 25, August 24, August 25, November 23, November 24, November 23, November 24, 
(In thousands) 2007 2006 2007 2006 2007 2006 2007 2006 
Service cost $1,050 $999 $2,100 $1,998  $1,050 $999 $3,150 $2,997 
Interest cost 2,150 1,925 4,300 3,850  2,150 1,925 6,450 5,775 
Expected return on plan assets  (1,250)  (1,275)  (2,500)  (2,550)  (1,250)  (1,275)  (3,750)  (3,825)
Amortization of prior service credit  (1,850)  (1,849)  (3,700)  (3,698)  (1,850)  (1,849)  (5,550)  (5,547)
Amortization of actuarial loss 1,650 1,700 3,300 3,400  1,650 1,700 4,950 5,100 
                 
 $1,750 $1,500 $3,500 $3,000  $1,750 $1,500 $5,250 $4,500 
                 
During the threenine months ended August 24,November 23, 2007, the Corporation settled a portion of its obligation under one of the defined benefit pension plans at its Canadian subsidiary. For the affected participants, the plan was converted to a defined contribution plan. As a result, a settlement expense of $1.1 million was recorded in the period.second quarter.
The Corporation has a non-contributory profit-sharing plan with a contributory 401(k) provision covering most of its United States employees. The profit-sharing plan expense was $3.5 million for the sixnine months ended August 24, 2007. ThereNovember 23, 2007 was no profit-sharing expense for$5.1 million, compared to $3.6 million in the six months ended August 25, 2006.prior year period. The profit-sharing plan expense for the sixnine month periods are estimates as actual contributions to the profit-sharing plan are made after fiscal year-end and are contingent upon final year-end results. The Corporation matches a portion of 401(k) employee contributions contingent upon meeting specified annual operating results goals. The expenses recognized for the three and sixnine month periods ended August 24,November 23, 2007 were $1.0 million and $2.2$3.2 million ($1.10.8 million and $2.2$3.0 million for the three and sixnine month periods ended August 25,November 24, 2006), respectively.
At August 24,November 23, 2007, February 28, 2007 and August 25,November 24, 2006, the liability for postretirement benefits other than pensions was $70.3$72.7 million, $66.7 million and $14.0$15.6 million, respectively, and is included in “Other liabilities” on the Condensed Consolidated Statement of Financial Position. The change since August 25,November 24, 2006 is due to the adoption of SFAS No. 158, “Employers’ Accounting for Defined Benefit Pension and Other Postretirement Plans an amendment of FASB Statements No. 87, 88, 106, and 132(R),” effective February 28, 2007.
Note 12 Income Taxes
Effective March 1, 2007, the Corporation adopted FIN 48, including the provisions of FASB Staff Position No. FIN-48-1, “Definition of Settlement in FASB Interpretation No. 48.” In connection with the adoption of FIN 48, the Corporation recorded a decrease to retained earnings of $14.0 million to recognize an increase in its liability (or decrease to its refundable) for unrecognized tax benefits, interest and penalties under the recognition and measurement criteria of FIN 48. As of March 1, 2007, the Corporation had $33.5 million of total gross

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unrecognized tax benefits, which represent potential tax benefits for positions taken for tax return filings that have not yet been recognized for financial reporting purposes. If the Corporation sustains its positions, the recognition of these tax benefitswhich would have a favorable effect of $29.3 million on the effective tax rate. It is reasonably possible that the Corporation’s unrecognized tax positions as of March 1, 2007 could

10


decrease approximately $2 million during 2008. The anticipated decrease is primarily due to settlements and resulting cash payments related to open years after 1999, which are currently under examination.
The Corporation recognizes interest and penalties accrued on any unrecognized tax benefits as a component of income tax expense. As of March 1, 2007, the Corporation had $8.8 million of gross accrued interest and penalties related to uncertain tax positions. The Corporation is subject to examination by the U.S. Internal Revenue Service (“IRS”) and various U.S. state and local jurisdictions for tax years 1999 to the present. The Corporation is also subject to tax examination in various foreign tax jurisdictions, including Canada, the United Kingdom, Australia, France, Italy, Mexico and New Zealand for tax years 2003 to the present.
During the first quarter of 2008, the Corporation’s net unrecognized tax benefits decreased $1.1 million as the Corporation reached an agreement with the IRS on a significant tax issue that was not anticipated at the beginning of the year. During the second quarter of 2008, the Corporation’s net unrecognized tax benefits increased $2.4 million primarily related to a prior year outstanding tax issue in one of the international jurisdictions in which the Corporation operates. During the third quarter of 2008, the Corporation’s net unrecognized tax benefits increased $1.9 million primarily related to interest accruing on the unrecognized tax benefits.
As of August 24,November 23, 2007, the Corporation had $36.0$38.9 million of total gross unrecognized tax benefits, the recognition of which would have a favorable effect of $30.6$32.5 million on the effective tax rate. Included in the total gross unrecognized tax benefits is $10.4$13.5 million of gross accrued interest and penalties related to uncertain tax positions.
Note 13 Business Segment Information
The Corporation is organized and managed according to a number of factors, including product categories, geographic locations and channels of distribution.
The North American Social Expression Products and International Social Expression Products segments primarily design, manufacture and sell greeting cards and other related products through various channels of distribution with mass retailers as the primary channel.
At August 24,November 23, 2007, the Corporation owned and operated 429 card and gift retail stores in the United States and Canada through its Retail Operations segment. The stores are primarily located in malls and strip shopping centers. The stores sell products purchased from the North American Social Expression Products segment as well as products purchased from other vendors.
AG Interactive is an electronic provider of social expression content through the Internet and wireless platforms. The acquisition of the online digital photography business discussed below is also included in the AG Interactive segment.
The Corporation’s non-reportable operating segments primarily include licensing activities and the design, manufacture and sale of display fixtures.
Segment results are internally reported and evaluated at consistent exchange rates between years to eliminate the impact of foreign currency fluctuations. An exchange rate adjustment is included in the reconciliation of the segment results to the consolidated results; this adjustment represents the impact on the segment results of the difference between the exchange rates used for segment reporting and evaluation and the actual exchange rates for the periods presented.
Centrally incurred and managed costs are not allocated back to the operating segments. The unallocated items include interest expense on centrally-incurred debt, domestic profit-sharing expense and stock-based compensation expense. In addition, the costs associated with corporate operations including the senior management, corporate finance, legal and human resource functions, among other costs, are included in the unallocated items.

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Operating Segment Information
                                
 Three Months Ended Six Months Ended Three Months Ended Nine Months Ended 
 August 24, August 25, August 24, August 25, November 23, November 24, November 23, November 24, 
(In thousands) 2007 2006 2007 2006 2007 2006 2007 2006 
Total Revenue:
  
North American Social Expression Products $255,881 $244,220 $552,975 $537,183  $339,543 $371,726 $892,518 $908,909 
Intersegment items  (13,942)  (15,310)  (22,109)  (32,858)  (19,423)  (14,953)  (41,532)  (47,811)
Exchange rate adjustment 1,341 170 1,346 107  2,972 218 4,318 325 
                 
Net 243,280 229,080 532,212 504,432  323,092 356,991 855,304 861,423 
  
International Social Expression Products 59,390 62,385 119,044 126,493  80,604 82,526 199,648 209,019 
Exchange rate adjustment 5,257  (59) 9,352  (2,321) 8,606 794 17,958  (1,527)
                 
Net 64,647 62,326 128,396 124,172  89,210 83,320 217,606 207,492 
  
Retail Operations 37,382 39,453 76,306 82,954  39,550 42,252 115,856 125,206 
Exchange rate adjustment 1,069 183 1,073 121  2,467 178 3,540 299 
                 
Net 38,451 39,636 77,379 83,075  42,017 42,430 119,396 125,505 
  
AG Interactive 17,158 20,447 37,052 40,488  18,912 21,663 55,964 62,151 
Exchange rate adjustment  (2) 40 1 45   (2) 31  (1) 76 
                 
Net 17,156 20,487 37,053 40,533  18,910 21,694 55,963 62,227 
  
Non-reportable segments 13,885 19,936 22,268 24,831  12,486 16,679 34,754 41,510 
  
Unallocated 8 62 84 95  31 40 115 135 
        
 $377,427 $371,527 $797,392 $777,138          
         $485,746 $521,154 $1,283,138 $1,298,292 
          
Segment Earnings (Loss):
  
North American Social Expression Products $40,799 $15,417 $127,739 $83,578  $64,549 $98,533 $192,288 $182,111 
Intersegment items  (10,467)  (10,919)  (16,722)  (23,829)  (14,481)  (10,296)  (31,203)  (34,125)
Exchange rate adjustment 798 82 803 49  1,557 80 2,360 129 
                 
Net 31,130 4,580 111,820 59,798  51,625 88,317 163,445 148,115 
  
International Social Expression Products 1,393 559 1,433 1,056  10,037 6,092 11,470 7,148 
Exchange rate adjustment 200 18 347 64  1,117  (30) 1,464 34 
                 
Net 1,593 577 1,780 1,120  11,154 6,062 12,934 7,182 
  
Retail Operations  (6,484)  (9,071)  (9,265)  (16,372)  (5,833)  (5,056)  (15,098)  (21,428)
Exchange rate adjustment  (3)  (5)  (3)  (3) 86 4 83 1 
                 
Net  (6,487)  (9,076)  (9,268)  (16,375)  (5,747)  (5,052)  (15,015)  (21,427)
  
AG Interactive 3,177 1,208 6,473 3,249  2,194 2,249 8,667 5,498 
Exchange rate adjustment  (8) 2  (17) 1  15  (18)  (2)  (17)
                 
Net 3,169 1,210 6,456 3,250  2,209 2,231 8,665 5,481 
  
Non-reportable segments 2,035 6,735 2,962 4,640  636 3,668 3,598 8,308 
  
Unallocated  (18,456)  (17,856)  (45,849)  (46,762)  (15,312)  (27,157)  (61,161)  (73,919)
Exchange rate adjustment  (71)  (53)  (75)  (153)  (60) 4  (135)  (149)
                 
Net  (18,527)  (17,909)  (45,924)  (46,915)  (15,372)  (27,153)  (61,296)  (74,068)
          
         $44,505 $68,073 $112,331 $73,591 
 $12,913 $(13,883) $67,826 $5,518          
        

12


Termination Benefits and Plant Closings
Termination benefits are primarily considered part of an ongoing benefit arrangement, accounted for in accordance with SFAS No. 112, “Employers’ Accounting for Postemployment Benefits,” and are recorded when payment of the benefits is probable and can be reasonably estimated.
The balance of the severance accrual was $5.7$6.9 million, $8.4 million and $4.5$5.7 million at August 24,November 23, 2007, February 28, 2007 and August 25,November 24, 2006, respectively.respectively, and is included in “Accrued liabilities” on the Condensed Consolidated Statement of Financial Position.
Deferred Revenue
Deferred revenue, included in “Other current liabilities” on the Condensed Consolidated Statement of Financial Position, totaled $33.3$32.5 million, $35.5 million and $29.6$27.0 million at August 24,November 23, 2007, February 28, 2007 and August 25,November 24, 2006, respectively. The amounts relate primarily to the Corporation’s AG Interactive segment and the licensing activities included in non-reportable segments.
Acquisition
During the third quarter of 2008, the AG Interactive segment acquired Webshots, an online digital photography business, for approximately $45 million. Cash paid was $45.2 million and is reflected in investing activities in the Condensed Consolidated Statement of Cash Flows. Although the allocation of the purchase price has not yet been finalized, preliminary estimates of $12 million and $37 million were recorded for intangible assets and goodwill, respectively. The financial results of this acquisition are included in the Corporation’s consolidated results from the date of acquisition. The pro forma results of operations have not been presented because the effect of this acquisition was not deemed material.
Note 14 Discontinued Operations
Discontinued operations include the Corporation’s educational products business, its entertainment development and production joint venture, and its South African business unit.unit and its nonprescription reading glasses business. Learning Horizons, the Hatchery, Magnivision and the South African business units each meet the definition of a “component of an entity” and have been accounted for as discontinued operations under SFAS No. 144, “Accounting for the Impairment or Disposal of Long-Lived Assets.” Accordingly, the Corporation’s consolidated financial statements and related notes have been presented to reflect all threefour as discontinued operations for all periods presented. Learning Horizons, and the Hatchery and Magnivision were previously included within the Corporation’s “non-reportable segments” and the South African business unit was included within the former “Social Expression Products” segment.
Discontinued operations for the nine months ended November 23, 2007 includes the operations of the Hatchery and the operations of Learning Horizons through the closing date of the sale of that business. The nine months ended November 24, 2006 included the operations of the Hatchery and Learning Horizons and the operations of the Corporation’s South African business unit through the closing date of the sale of that unit. The “(Loss) gain on sale” in the current year relates to the sale of Learning Horizons while the prior year amount related to the sales of the South African business unit and Magnivision. The following summarizes the results of discontinued operations:
                 
  Three Months Ended  Nine Months Ended 
  November 23,  November 24,  November 23,  November 24, 
  2007  2006  2007  2006 
Total revenue $20  $2,122  $379  $11,275 
             
 
Pre-tax loss from operations $(368) $(388) $(1,122) $(2,371)
(Loss) gain on sale  (161)  5,100   34   5,784 
             
   (529)  4,712   (1,088)  3,413 
Income tax (benefit) expense  (57)  2,020   307   (180)
             
(Loss) income from discontinued operations, net of tax $(472) $2,692  $(1,395) $3,593 
             

13


In February 2007, the Corporation entered into an agreement to sell its educational products subsidiary, Learning Horizons. The sale reflects the Corporation’s strategy to focus its resources on business units closely related to its core social expression business. The sale closed in March 2007 and the Corporation received cash proceeds of $2.3$2.2 million, which is included in “Cash receipts related to discontinued operations” on the Condensed Consolidated Statement of Cash Flows.
Also, in February 2007, the Corporation committed to a plan to exit its investment in the Hatchery, which seeks growth from opportunities that are inconsistent with the Corporation’s objectives and that would require significant capital commitments. The Corporation is taking this action as it has decided to focus its efforts on opportunities in children’s animation.
In February 2006, the Corporation committed to a plan to sell its South African business unit as it had been determined that the business unit was no longer a strategic fit for the Corporation. The sale closed in the second quarter of 2007.
The following summarizes the resultssale of discontinued operations:
                 
  Three Months Ended Six Months Ended
  August 24, August 25, August 24, August 25,
  2007 2006 2007 2006
Total revenue $57  $2,979  $359  $9,153 
         
                 
Pre-tax loss from operations $(349) $(828) $(754) $(1,983)
Gain on sale     684   195   684 
         
   (349)  (144)  (559)  (1,299)
Income tax expense (benefit)  2   (2,203)  364   (2,200)
         
(Loss) income from discontinued operations, net of tax $(351) $2,059  $(923) $901 
         

13


“Assets of businesses held for sale” and “Liabilities of businesses held for sale”Magnivision closed in the Condensed Consolidated Statementthird quarter of Financial Position include2005. In the following:
             
(In thousands) August 24, 2007 February 28, 2007 August 25, 2006
Assets of businesses held for sale:            
Current assets $10  $2,933  $8,777 
Other assets  2,352   2,185   3,668 
Fixed assets  72   81   203 
       
  $2,434  $5,199  $12,648 
       
             
Liabilities of businesses held for sale:            
Current liabilities $58  $610  $519 
Noncurrent liabilities  1,225   1,322   120 
       
  $1,283  $1,932  $639 
       
third quarter of 2007, the Corporation recorded an additional pre-tax gain of $5.1 million based on final closing balance sheet adjustments. During the three and nine months ended August 24,November 23, 2007, proceeds of $1.1$1.0 million and $2.1 million, respectively, related to the sale of Magnivision were received and are included in “Cash receipts related to discontinued operations” on the Condensed Consolidated Statement of Cash Flows. These proceeds are associated with the gain recorded during the third quarter of 2007.
“Assets of businesses held for sale” and “Liabilities of businesses held for sale” in the Condensed Consolidated Statement of Financial Position include the following:
             
(In thousands) November 23, 2007  February 28, 2007  November 24, 2006 
Assets of businesses held for sale:            
Current assets $13  $2,933  $8,035 
Other assets  2,135   2,185   5,085 
Fixed assets  68   81   190 
          
  $2,216  $5,199  $13,310 
          
             
Liabilities of businesses held for sale:            
Current liabilities $158  $610  $292 
Noncurrent liabilities  1,225   1,322   1,337 
          
  $1,383  $1,932  $1,629 
          
Note 15 — Subsequent Events
On November 28, 2007, the Corporation announced that it entered into a definitive agreement to acquire PhotoWorks for approximately $26.5 million. PhotoWorks is a leading online photo sharing and personal publishing company that allows consumers to use their digital images to create quality photo-personalized products like greeting cards, calendars, online photo albums and photo books. In accordance with the terms of the agreement, on December 13, 2007, the Corporation commenced a cash tender offer to acquire all outstanding common stock of PhotoWorks at a price of 59.5 cents per share. The acquisition is expected to close in late January 2008.

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Item 2. Management’s Discussion and Analysis of Financial Condition and Results of Operations
This Management’s Discussion and Analysis of Financial Condition and Results of Operations should be read in conjunction with our unaudited consolidated financial statements. This discussion and analysis, and other statements made in this Report, contain forward-looking statements, see “Factors That May Affect Future Results” at the end of this discussion and analysis for a description of the uncertainties, risks and assumptions associated with these statements. Unless otherwise indicated or the context otherwise requires, the “Corporation,” “we,” “our,” “us” and “American Greetings” are used in this Report to refer to the businesses of American Greetings Corporation and its consolidated subsidiaries.
Overview
We experienced higherlower consolidated total revenues and earnings during the secondthird quarter of 2008, compared to the prior year quarter, due to lower sales in all reporting segments but primarily driven byin our North American Social Expression Products segment where wewhich experienced a decrease in sales of seasonal gift packaging products and party goods. Also significantly impacting the year-over-year comparison of this segment was the impact of the candle products divestiture and the gain on contract terminations in the prior year quarter.
We spent less on the implementation of our strategy to invest in our core greeting card business (“investment in cards strategy”) and scan-based trading (“SBT”) implementations.implementations during the third quarter compared to the prior year period. The investment in cards strategy is focused on improving the design, production, display and promotion of our cards, creating relevant and on-trend products, brought to market quickly and merchandised in a manner that enhances the shopping experience. The most significant costs associated with this strategy are incentive allowances for new fixtures and removal of product at retail (to improve productivity), as credits issued to customers exceed new product shipments. Due to the nature of these costs, generally sales incentives and credits for removed product, they are reported as reductions to net sales. In addition, there are costs to implement the strategy, including installation services, information system improvements, point of purchase materials, scrap and order filling costs, which are reported within the appropriate expense lines of the Condensed Consolidated Statement of Operations.Income.
During the secondthird quarter of 2008, actions related to our investment in cards strategy decreased total revenue by approximately $7$2 million and SBT implementations reduced total revenue by less than $1 million, compared to approximately $7 million and $8 million, respectively, in$4 million. In the prior year quarter.quarter, actions related to our investment in cards strategy decreased total revenue by approximately $10 million while SBT implementations had minimal impact on total revenue. Other related costs to implement the strategy were approximately $1$2 million in the current quarter, compared to approximately $2$3 million in the prior year period, none of which were individually significant. In total, actions related to the investment in cards strategy and SBT implementations reduced consolidated pre-tax income by approximately $8 million, compared with approximately $16$12 million in the prior year period.
For the sixnine months ended August 24,November 23, 2007, total revenue was reduced by approximately $8$10 million for actions related to our investment in cards strategy and approximately $1$5 million for SBT implementations, compared to approximately $13$23 million and $15$14 million, respectively, in the prior year first half.year. Other related costs to implement the strategy were approximately $2$4 million in the current sixnine month period, compared to approximately $4$7 million in the prior year period, none of which were individually significant. In total, actions related to the investment in cards strategy and SBT implementations reduced consolidated pre-tax income by approximately $11$19 million, compared with approximately $32$44 million in the prior year period.
For fiscal 2008, we expect the expenditures for the investment in cards strategy and SBT implementations to total at least $36be in the range of $46 million to $51 million, compared to actual expenditures of approximately $66 million in fiscal 2007. Although we expect a significant amount of SBT implementations to occur in the fourth fiscal quarter, depending on timing, some of the income statement impact associated with the SBT implementations may occur in the first quarter of next year rather than this year’s fourth quarter.
Also contributing to the increased earnings duringOur recent trend of gross margin percentage improvement continued in the quarter, was an improvement inup one percentage point over the net sales of everyday greeting cards,prior year quarter due to a change in the mix of products sold to a richer mix (as defined by higher gross margins) of

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card versus non-card products and the impact of continued cost savings programs, particularly in the areas of manufacturing and supply chain.
The improvement in total revenue inOn October 25, 2007, we announced the North American Social Expression Products segment was partially offset by lower revenues inacquisition of the International Social Expression Products, Retail Operationsassets of Webshots, an online photo and video sharing site. This acquisition, made through our AG Interactive segments as well asunit, provides us the fixturesopportunity to expand our current product offerings of online social expressions into the adjacent area of online photo sharing. In addition, subsequent to November 23, 2007, we announced that we entered into a definitive agreement to acquire PhotoWorks, an online personal publishing company and licensing businesses. However, despite these revenue decreases, each of these segments showed improved earnings. These earnings improvements were driven by cost control programs, the closure of underperforming retail stores duringphotography site.
During the prior year fourththird quarter, we recorded a gain of $20.0 million as a result of retailer consolidations, wherein, multiple long-term supply agreements were terminated and the elimination of certain mobile product lines in the AG Interactive segment.a new agreement was negotiated with a new legal entity with substantially different terms and sales commitments.

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Results of Operations
Three months ended August 24,November 23, 2007 and August 25,November 24, 2006
Net income was $8.4$29.0 million, or $0.15$0.52 per share, in the quarter compared to a net loss of $10.5$49.7 million, or $0.18$0.83 per share, in the prior year secondthird quarter (all per-share amounts assume dilution).
Our results for the three months ended August 24,November 23, 2007 and August 25,November 24, 2006 are summarized below:
                                
 % Total % Total % Total % Total 
(Dollars in thousands) 
2007
 
Revenue
 
2006
 
Revenue
 2007 Revenue 2006 Revenue 
Net sales $365,821  96.9% $357,483  96.2% $474,995  97.8% $510,102  97.9%
Other revenue 11,606  3.1% 14,044  3.8% 10,751  2.2% 11,052  2.1%
          
Total revenue 377,427  100.0% 371,527  100.0% 485,746  100.0% 521,154  100.0%
 
Material, labor and other production costs 163,052  43.2% 172,808  46.5% 223,329  46.0% 245,187  47.0%
Selling, distribution and marketing expenses 144,584  38.3% 151,475  40.8% 159,420  32.8% 157,364  30.2%
Administrative and general expenses 55,938  14.8% 56,881  15.3% 60,481  12.5% 65,287  12.5%
Other operating income – net  (320)  (0.1%)  (93)  (0.0%)  (127)  (0.1%)  (20,541)  (3.9%)
          
  
Operating income (loss) 14,173  3.8%  (9,544)  (2.6%)
Operating income 42,643  8.8% 73,857  14.2%
 
Interest expense 4,839  1.3% 7,609  2.0% 4,835  1.0% 6,951  1.3%
Interest income  (2,227)  (0.6%)  (2,628)  (0.7%)  (2,115)  (0.4%)  (1,258)  (0.2%)
Other non-operating income – net  (1,352)  (0.3%)  (642)  (0.2%)
Other non-operating (income) expense – net  (4,582)  (1.0%) 91  0.0%
          
  
Income (loss) from continuing operations before income tax expense (benefit) 12,913  3.4%  (13,883)  (3.7%)
Income tax expense (benefit) 4,187  1.1%  (1,326)  (0.3%)
Income from continuing operations before income tax expense 44,505  9.2% 68,073  13.1%
Income tax expense 15,017  3.1% 21,058  4.1%
          
  
Income (loss) from continuing operations 8,726  2.3%  (12,557)  (3.4%)
Income from continuing operations 29,488  6.1% 47,015  9.0%
(Loss) income from discontinued operations, net of tax  (351)  (0.1%) 2,059  0.6%  (472)  (0.1%) 2,692  0.5%
          
Net income $29,016  6.0% $49,707  9.5%
      
Net income (loss) $8,375  2.2% $(10,498)  (2.8%)
     
For the three months ended August 24,November 23, 2007, consolidated net sales were $365.8$475.0 million, updown from $357.5$510.1 million in the prior year secondthird quarter. This 2.3%6.9%, or approximately $8$35 million, increasedecrease was primarily the result of higherlower net sales in our North American Social Expression Products segment of approximately $13$37 million combined with a favorable foreign exchange impact of approximately $7 million partially offset byand lower net sales of approximately $2 to $3 million in each of our International Social Expression Products, Retail Operations and AG Interactive segments and our fixtures business. These decreases were partially offset by a favorable foreign exchange impact of approximately $13 million.
Net sales of our North American Social Expression Products segment increaseddecreased approximately $13$37 million. Our candle product lines, which were sold in January 2007, contributed approximately $7$14 million to net sales in the

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prior year quarter. As a result, sales of products other than candles increased approximately $20 million. Approximately $7$4 million of the increasedecrease resulted from fewermore SBT implementations in the current quarter compared to the prior year third quarter. The majority of the remaining decrease was the result of lower sales of our gift packaging products and approximately $1 million wasparty goods due to lowercontinued softness in demand for gift wrap as well as our attempt to improve the overall annual return within these product lines by not pursuing traditionally low margin business that we did pursue in prior years. Both seasonal and everyday cards were also down slightly compared to the prior year period. These decreases were partially offset by our reduced spending on our investment in cards strategy. The majority ofIn the remaining increase was duecurrent quarter, we spent approximately $2 million on our investment in cards strategy, compared to improvements in everyday card sales. Seasonal card sales also contributed to the remaining increase, primarily Father’s Day and graduation as SBT implementationsapproximately $10 million in the prior year impacted the timing of the sales as discussed below.quarter.
The reduction in our International Social Expression Products segment’s net sales was due primarily to the challenging retail environment in the United Kingdom (“U.K.”), which continues to demand reduced inventory levels for most of our product lines. Our Retail Operations segment was down approximately $2$3 million, or 5%6%, as favorable same-store sales of approximately 7%5% were more than offset by the decrease in store doors of approximately 13%.
Other revenue, primarily royalty revenue, decreased from $14.0 million during the three months ended August 25, 2006 to $11.6 million during the three months ended August 24, 2007. The decrease of $2.4 million is primarily attributable to favorable audit recoveries recorded during the prior year quarter.

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Wholesale Unit and Pricing Analysis for Greeting Cards
Unit and pricing comparatives (on a sales less returns basis) for the three months ended August 24,November 23, 2007 and August 25,November 24, 2006 are summarized below:
                                         
 Increase (Decrease) From the Prior Year Increase (Decrease) From the Prior Year
 
Everyday Cards
 
Seasonal Cards
 
Total Greeting Cards
 Everyday Cards Seasonal Cards Total Greeting Cards
 
2007
 
2006
 
2007
 
2006
 
2007
 
2006
 2007 2006 2007 2006 2007 2006
Unit volume  19.5%  (18.8%)  24.0%  (13.5%)  20.2%  (18.1%)  1.7%  (4.2%)  4.2%  (23.4%)  2.3%  (9.7%)
Selling prices  (9.6%)  12.3%  (12.8%)  15.0%  (10.1%)  12.7%  (2.5%)  2.1%  (3.3%)  15.0%  (2.7%)  5.3%
Overall increase / (decrease)  8.1%  (8.9%)  8.2%  (0.5%)  8.1%  (7.8%)  (0.9%)  (2.2%)  0.8%  (11.9%)  (0.4%)  (5.0%)
During the secondthird quarter, combined everyday and seasonal greeting card sales less returns improved 8.1%were virtually flat, down 0.4%, compared to the prior year quarter, with increasesa slight increase in both everyday and seasonal greeting cards and a slight decrease in everyday greeting cards. Approximately 30% of
Everyday card sales less returns for the increase was duethird quarter were down slightly, 0.9%, compared to SBT implementations that reduced unit volume in the prior year second quarter.
Everyday cardquarter primarily due to lower performance from our International Social Expression Products segment. Overall, unit volume was up 19.5%,1.7% and selling prices were down 9.6%, were significantly impacted by the SBT implementations during the prior year second quarter. As reported in the prior year second quarter Form 10-Q, there was a significant amount of SBT implementations during the quarter that decreased unit volume and increased selling prices. Approximately 60% of the increase in everyday card unit volume and 80% of the decrease in selling prices was a direct result of the prior year SBT implementations.2.5%. The remaining increase in everyday cardhigher unit volume was due to improvements across all business units, particularly withindriven by the North American Social Expression Products segment.segment, which also drove the lower selling prices with a higher mix of value line cards compared to the prior year period.
Seasonal card unit volume increased 24.0%4.2%, primarily in the current quarter, primarily due to Father’s Dayfall and graduation card sales. This increase is substantially the result of customers that implemented SBT in the prior year that impacted the timing of sales in the current year. As noted in prior quarters, the implementation of SBT impacts the timing of sales with these customers compared to the prior year because, under SBT arrangements, American Greetings owns the product delivered to the retail customer until the product is sold by the retailer to the ultimate consumer, at which time we record the sale. In addition, since the second quarter has the fewest holidays, the changes in unit volume during the quarter appear large on a percentage basis. The decrease inChristmas programs. Lower selling prices of seasonal cards was the result of3.3% were related to these same programs, with a higher mix of value priced cards. This change in product mix was primarily the result of the SBT implementations incards compared to the prior year.year period.
Expense Overview
Material, labor and other production costs (“MLOPC”) for the three months ended August 24,November 23, 2007 were $163.1$223.3 million, a decrease from $172.8$245.2 million for the comparable period in the prior year. As a percentage of total revenue, these costs were 43.2%46.0% in the current period compared to 46.5%47.0% for the three months ended August 25,November 24, 2006. The decrease of $9.7$21.9 million is the result of favorable volume variances of approximately $17 million due to the lower sales volume and favorable product mix of approximately $15$12 million partially offset by increased spending of approximately $2 million and foreign exchange impacts of approximately $3$5 million. The favorable product mix is due to a change to a richer mix (as defined by higher gross margins) of card versus non-card products, primarily as a result of the growth in everyday cards andpartially due to the sale of our candle product lines in January 2007. The increased spending was primarily attributable to higher creative contentscrap costs.

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Selling, distribution and marketing costs for the three months ended August 24,November 23, 2007 were $144.6$159.4 million, decreasingincreasing from $151.5$157.4 million for the comparable period in the prior year. The decreaseincrease of $6.9$2.0 million is due to favorable spending variances of approximately $10 million partially offset by unfavorable foreign exchange impacts of approximately $5 million partially offset by spending decreases of approximately $3 million. The lowerreductions in spending is dueare attributable to decreases in retail store expenses of approximately $3$2 million (due to fewer stores), savings from supply chain cost reduction programs of approximately $4 million, lower consulting expenses of approximately $2 million and reduced marketing-related expenses at AG Interactive (primarily attributable to the reduced offerings for the mobile product group) of approximately $2 million. These amounts were partially offset by higher advertising and research expenses of approximately $2 million primarily attributable to our focus on our core greeting card business.business and approximately $1 million of distribution expenses associated with our animated children’s television programs.

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Administrative and general expenses were $55.9$60.5 million for the three months ended August 24,November 23, 2007, a decrease from $56.9$65.3 million for the three months ended August 25,November 24, 2006. The decrease of $1.0$4.8 million is primarily related to favorable spending variances of approximately $2$6 million partially offset by unfavorable foreign exchange impacts of approximately $1 million. The decreased spending is attributable to lower profit-sharing expense of approximately $2 million as well as reductions in information technology-related expenses, and stock-based compensation expense.expense, severance charges, consulting expenses and payroll and benefits related expenses.
Other operating income – net was $0.1 million for the quarter ended November 23, 2007, a decrease from $20.5 million for the comparable period in the prior year. The decrease of $20.4 million is attributable to the gain of $20.0 million recorded in the prior year third quarter related to terminations of long-term supply agreements associated with retailer consolidations. Other non-operating (income) expense – net was income of $4.6 million in the current year third quarter compared to expense of $0.1 million for the three months ended November 24, 2006. The $4.7 million improvement is due primarily to increased foreign exchange gains in the current period and a swing from a loss on disposal of fixed assets in the prior year period to a gain in the current period.
Interest expense for the three months ended August 24,November 23, 2007 was $4.8 million, down from $7.6$7.0 million for the prior year quarter. The decrease of $2.8$2.2 million is attributable to savings of $1.5 million due to the reduced debt balances for the 7.00% convertible notes as a result of our financing activities inrevolving credit facility and the prior year. The amortization of deferred financing fees for the convertible notes was $0.9 million lower in the current quarter also as a result of the prior year activities.accounts receivable securitization facility. Commitment fees paid on the available balance of our credit facility decreased $0.4 million, primarily as a result of the reduction in the size of the term loan facility.
For the three months ended August 24, 2007, tax expense was $4.2 million on pre-tax income from continuing operations of $12.9 million compared to a tax benefit of $1.3 million on a pre-tax loss from continuing operations of $13.9 million in the prior year quarter. The effective tax rate on income (loss) from continuing operations was 32.4%33.7% and 9.6%30.9% for the three months ended August 24,November 23, 2007 and August 25,November 24, 2006, respectively. Since the second quarter has seasonally low income (loss) from continuing operations before income tax expense (benefit), discrete items or changes to the tax assets and reserves on the Condensed Consolidated Statement of Financial Position have a more significant impact on the Corporation’s quarterly effective tax rate. The lowlower effective tax rate in the prior quarter relates to several discrete events during that period, including interest expense on estimated tax payments, return to provision adjustments and the effect of amended tax returns on deferred tax assets.

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Results of Operations
SixNine months ended August 24,November 23, 2007 and August 25,November 24, 2006
Net income was $38.4$67.4 million, or $0.69$1.21 per share, for the sixnine months compared to $4.9$54.6 million, or $0.08$0.88 per share, in the prior year period.
Our results for the sixnine months ended August 24,November 23, 2007 and August 25,November 24, 2006 are summarized below:
                                
 % Total % Total % Total % Total 
(Dollars in thousands) 
2007
 
Revenue
 
2006
 
Revenue
 2007 Revenue 2006 Revenue 
Net sales $783,834  98.3% $761,653  98.0% $1,258,829  98.1% $1,271,755  98.0%
Other revenue 13,558  1.7% 15,485  2.0% 24,309  1.9% 26,537  2.0%
          
Total revenue 797,392  100.0% 777,138  100.0% 1,283,138  100.0% 1,298,292  100.0%
  
Material, labor and other production costs 324,180  40.6% 348,045  44.8% 547,509  42.7% 593,232  45.7%
Selling, distribution and marketing expenses 285,275  35.8% 294,055  37.9% 444,695  34.7% 451,419  34.8%
Administrative and general expenses 117,810  14.8% 118,229  15.2% 178,291  13.9% 183,516  14.1%
Other operating income – net  (680)  (0.1%)  (422)  (0.1%)  (807)  (0.1%)  (20,963)  (1.6%)
          
  
Operating income 70,807  8.9% 17,231  2.2% 113,450  8.8% 91,088  7.0%
 
Interest expense 9,596  1.2% 20,073  2.6% 14,431  1.1% 27,024  2.0%
Interest income  (3,719)  (0.5%)  (5,458)  (0.7%)  (5,834)  (0.5%)  (6,716)  (0.5%)
Other non-operating income – net  (2,896)  (0.3%)  (2,902)  (0.4%)  (7,478)  (0.6%)  (2,811)  (0.2%)
          
  
Income from continuing operations before income tax expense 67,826  8.5% 5,518  0.7% 112,331  8.8% 73,591  5.7%
Income tax expense 28,478  3.6% 1,525  0.2% 43,495  3.4% 22,583  1.8%
          
  
Income from continuing operations 39,348  4.9% 3,993  0.5% 68,836  5.4% 51,008  3.9%
(Loss) income from discontinued operations, net of tax  (923)  (0.1%) 901  0.1%  (1,395)  (0.1%) 3,593  0.3%
          
Net income $38,425  4.8% $4,894  0.6% $67,441  5.3% $54,601  4.2%
          

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For the sixnine months ended August 24,November 23, 2007, consolidated net sales were $783.8$1,258.8 million, updown from $761.7$1,271.8 million in the prior year sixnine months. This 2.9%1.0%, or approximately $22$13 million, increasedecrease was primarily the result of higherlower net sales in our North American Social Expression Products segment of approximately $26$10 million, combined with a favorable foreign exchange impact of approximately $14 million partially offset by lower net sales in our International Social Expression Products segment of approximately $8$10 million, our Retail Operations segment of approximately $7$9 million, and our AG Interactive segment of approximately $3$6 million and our fixtures business of approximately $4 million. These decreases were partially offset by approximately $26 million of favorable foreign exchange impacts.
Net sales of our North American Social Expression Products segment increaseddecreased approximately $26$10 million. Our candle product lines, which were sold in January 2007, contributed approximately $14$28 million to net sales in the prior year sixnine months. As a result, sales of products other than candles increased approximately $40$18 million. Approximately $5$13 million of the increase was due to lower spending on our investment in cards strategy and approximately $15$9 million resulted from fewer SBT implementations. The majority of the remaining increase was due to improvementsImprovements in everyday card sales added approximately $20 million to net sales in the current nine months. These increases were partially offset by reduced sales of our gift packaging products, stationery and seasonal card sales.party goods of approximately $25 million.
The reduction in our International Social Expression Products segment’s net sales was due primarily to the challenging retail environment in the U.K., which continues to demand reduced inventory levels for most of our product lines. Our Retail Operations segment was down approximately $7$9 million, or 8%, as favorable same-store sales of approximately 5% were more than offset by the decrease in store doors of approximately 13%. Growth in advertising and subscription sales in our AG Interactive segment including the favorable impact of the prior year second quarter acquisition, were more than offset by the reduced offerings in our mobile product group.

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Other revenue, primarily royalty revenue, decreased $1.9$2.2 million from $15.5$26.5 million during the sixnine months ended August 25,November 24, 2006 to $13.6$24.3 million during the sixnine months ended August 24,November 23, 2007. The decrease is primarily attributable to favorable audit recoveries recorded during the prior year period.
Wholesale Unit and Pricing Analysis for Greeting Cards
Unit and pricing comparatives (on a sales less returns basis) for the sixnine months ended August 24,November 23, 2007 and August 25,November 24, 2006 are summarized below:
                                        
 Increase (Decrease) From the Prior Year Increase (Decrease) From the Prior Year
 
Everyday Cards
 
Seasonal Cards
 
Total Greeting Cards
 Everyday Cards Seasonal Cards Total Greeting Cards
 
2007
 
2006
 
2007
 
2006
 
2007
 
2006
 2007 2006 2007 2006 2007 2006
Unit volume  13.8%  (16.1%)  5.3%  (0.6%)  11.4%  (12.3%)  9.3%  (12.2%)  4.8%  (9.4%)  8.1%  (11.5%)
Selling prices  (7.2%)  9.6%  (3.6%)  2.8%  (6.2%)  8.1%  (5.5%)  7.0%  (3.4%)  7.5%  (4.9%)  7.2%
Overall increase / (decrease)  5.6%  (8.0%)  1.6%  2.2%  4.4%  (5.2%)  3.3%  (6.1%)  1.3%  (2.6%)  2.8%  (5.1%)
During the sixnine month period, combined everyday and seasonal greeting card sales less returns improved 4.4%2.8% compared to the prior year period, with the majority of the increase in everyday greeting cards. Approximately 45%35% of the increase was due to SBT implementations that reduced unit volume in the prior year first half.nine months.
Everyday card unit volume, up 13.8%9.3%, and selling prices, down 7.2%5.5%, were significantly impacted by the SBT implementations during the prior year sixnine months. As reported in the prior year Form 10-Q, there was a significant amount of SBT implementations during the period that decreased unit volume and increased selling prices. SBT implementations during the current year period have been substantially less. Approximately 70%60% of the increase in everyday card unit volume and 85%80% of the decrease in selling prices was a direct result of the prior year SBT implementations. The remaining increase in everyday card unit volume was due to improvements across all business units, particularly within the North American Social Expression Products segment.
Seasonal card unit volume increased 5.3%4.8% in the sixnine month period, primarily due to increases in Easter, graduation and graduationsummer programs compared to the prior year period. The lower selling prices were due to a change in mix of cards sold to a higher mix of value priced products.

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Expense Overview
MLOPC for the sixnine months ended August 24,November 23, 2007 were $324.2$547.5 million, a decrease from $348.0$593.2 million for the comparable period in the prior year. As a percentage of total revenue, these costs were 40.6%42.7% in the current period compared to 44.8%45.7% for the sixnine months ended August 25,November 24, 2006. The decrease of $23.8$45.7 million is due to favorable mix of approximately $34$49 million partially offset by unfavorableand volume variances of approximately $2$12 million due to the increasedlower sales volume in the current period partially offset by unfavorable spending variances of approximately $1$3 million and foreign exchange impacts of approximately $7$12 million. The favorable product mix is due to a change to a richer mix of card versus non-card products, primarily as a result of the growth in everyday and seasonal cards and the sale of our candle product lines in January 2007. The increased spending is attributable to higher creative content costs of approximately $5 million partially offset by favorable scrap and inventory adjustments of $4 million.costs.
Selling, distribution and marketing costs for the sixnine months ended August 24,November 23, 2007 were $285.3$444.7 million, decreasing from $294.1$451.4 million for the comparable period in the prior year. The decrease of $8.8$6.7 million is due to favorablereduced spending variances of approximately $14$17 million partially offset by unfavorable foreign exchange impacts of approximately $5$10 million. The lower spending is due to decreases in retail store expenses of approximately $7$9 million, savings from supply chain cost reduction programs of approximately $7$9 million, lower consulting expenses of approximately $2 million and reduced marketing-related expenses at AG Interactive (primarily attributable to the reduced offerings for the mobile product group) of approximately $4$5 million. These amounts were partially offset by higher advertising and research expenses of approximately $5$7 million, a portion of which is attributable to our focus on our core greeting card business.

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Administrative and general expenses were $117.8$178.3 million for the sixnine months ended August 24,November 23, 2007, a decrease from $118.2$183.5 million for the sixnine months ended August 25,November 24, 2006. The decrease of $0.4$5.2 million is primarily related to favorablereductions in spending variances of approximately $2$7 million partially offset by unfavorable foreign exchange impacts of approximately $2 million. The reduceddecreased spending is attributable to lower information technology-related expenses of approximately $3 million, consulting expenses of approximately $2 million, stock-based compensation expense of approximately $1 million and lower non-income related business taxes and stock-based compensation expense.of approximately $1 million.
Other operating income — net was $0.8 million for the nine months ended November 23, 2007, a decrease from $21.0 million for the comparable period in the prior year. The decrease of $20.2 million is attributable to the gain of $20.0 million recorded in the prior year period related to terminations of long-term supply agreements associated with retailer consolidations. Other non-operating income — net was $7.5 million in the current year nine months compared to $2.8 million for the nine months ended November 24, 2006. The $4.7 million improvement is due primarily to increased foreign exchange gains in the current period.
Interest expense for the sixnine months ended August 24,November 23, 2007 was $9.6$14.4 million, down from $20.1$27.0 million for the prior year period. The decrease of $10.5$12.6 million is attributable to the financing activities from the prior year period. Expenses of $5.4$5.5 million were incurred in the prior year related to the early retirement of substantially all of our 6.10% senior notes and the convertible notes exchange offer, including the associated consent payment, fees paid and the write-off of deferred financing costs. Deferred financing costs of $1.0 million associated with the credit facility that was terminated in April 2006 were also written off in the prior period. Savings of $8.5$10.1 million were realized in the current period due to the reduced debt balances for the 6.10% senior notes, and the 7.00% convertible notes as a result ofand the prior period financing activities.facility borrowings. The amortization of deferred financing fees for the convertible notes was $1.2 million lower in the current period also as a result of the prior year activities. Commitment fees paid on the available balance of our credit facility decreased $0.4$0.8 million, primarily as a result of the reduction in the size of the term loan facility. Partially offsetting these amounts are $3.7 million for interest expense on the new 7.375% notes issued in May 2006 and $2.4 million for the net gain recognized on the interest rate derivative entered into and settled during the sixnine months ended August 25,November 24, 2006.
The effective tax rate on income from continuing operations was 42.0%38.7% and 27.6%30.7% for the sixnine months ended August 24,November 23, 2007 and August 25,November 24, 2006, respectively. The increase in the effective tax rate relates to several discrete events during the current year period, primarily agreements reached with the Internal Revenue Service as it closed its audit cycle.

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Segment Information
Our operations are organized and managed according to a number of factors, including product categories, geographic locations and channels of distribution. Our North American Social Expression Products and our International Social Expression Products segments primarily design, manufacture and sell greeting cards and other related products through various channels of distribution, with mass retailers as the primary channel. As permitted under Statement of Financial Accounting Standards No. 131, “Disclosures about Segments of an Enterprise and Related Information,” certain operating divisions have been aggregated into both the North American Social Expression Products and International Social Expression Products segments. The aggregated operating divisions have similar economic characteristics, products, production processes, types of customers and distribution methods. At August 24,November 23, 2007, we owned and operated 429 card and gift retail stores in the United States and Canada through our Retail Operations segment. The stores are primarily located in malls and strip shopping centers. The stores sell products purchased from the North American Social Expression Products segment as well as products purchased from other vendors. AG Interactive is an electronic provider of social expression content through the Internet and wireless platforms.
We review segment results using consistent exchange rates between periods to eliminate the impact of foreign currency fluctuations.

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North American Social Expression Products Segment
                                                
(Dollars in Three Months Ended August % Six Months Ended August % Three Months Ended November % Nine Months Ended November %
thousands) 24, 2007 25, 2006 Change 24, 2007 25, 2006 Change 23, 2007 24, 2006 Change 23, 2007 24, 2006 Change
Total revenue $241,939 $228,910  5.7% $530,866 $504,325  5.3% $320,120 $356,773  (10.3%) $850,986 $861,098  (1.2%)
 
Segment earnings 30,332 4,498  574.3% 111,017 59,749  85.8% 50,068 88,237  (43.3%) 161,085 147,986  8.9%
Total revenue of our North American Social Expression Products segment for the three monthsquarter ended August 24,November 23, 2007, excluding the impact of foreign exchange and intersegment items, increased $13.0decreased $36.7 million, or 5.7%, from the prior year period. Lower spending on our investment in cards strategy and SBT conversions in the current quarter compared to the prior year quarter accounted for approximately $1 million and $7 million, respectively, of the total revenue increase. Also contributing to the increase was sales of everyday and seasonal cards. These increases were partially offset by the sale of our candle product lines in January 2007, which contributed approximately $7 million to total revenue in the prior year quarter. Total revenue of our North American Social Expression Products segment for the six months ended August 24, 2007, excluding the impact of foreign exchange and intersegment items, increased $26.5 million, or 5.3%10.3%, from the prior year period. Our candle product lines, which were sold in January 2007, contributed approximately $14 million to net salestotal revenue in the prior year sixquarter. Approximately $4 million of the decrease resulted from more SBT implementations in the current quarter compared to the prior year third quarter. The majority of the remaining decrease was due to lower sales of our gift packaging products and party goods. Both seasonal and everyday cards were also down slightly compared to the prior year period. These decreases were partially offset by our reduced spending on our investment in cards strategy. In the current quarter, we spent approximately $2 million on our investment in cards strategy, compared to approximately $10 million in the prior year quarter. Total revenue of our North American Social Expression Products segment for the nine months ended November 23, 2007, excluding the impact of foreign exchange and intersegment items, decreased $10.1 million, or 1.2%, from the prior year period. Our candle product lines, which were sold in January 2007, contributed approximately $28 million to total revenue in the prior year nine months. As a result, sales ofrevenue from products other than candles increased approximately $40$18 million. Approximately $5$13 million of the increase was due to lower spending on our investment in cards strategy and approximately $15$9 million resulted from fewer SBT implementations. The majority of the remaining increase was due to improvementsImprovements in everyday card sales added approximately $20 million to net sales in the current nine months. These increases were partially offset by reduced sales of our gift packaging products, stationery and seasonal card sales.party goods of approximately $25 million.
Segment earnings, excluding the impact of foreign exchange and intersegment items, increased $25.8decreased $38.1 million comparedfrom $88.2 million for the three months ended November 24, 2006 to $50.1 million for the three months ended November 23, 2007. The prior year quarter included the $20.0 million gain related to terminations of long-term supply agreements associated with retailer consolidations. The remaining decrease is primarily attributable to the prior year second quarter. The lowerreduction in variable margin due to the reduced sales in the current quarter (primarily our candle product lines and party goods). Segment earnings in the current quarter were also favorably impacted approximately $4 million by reduced spending on our investment in cards strategy and SBT implementations accounted for approximately $8 million ofin the increase.current period compared to the prior year quarter. Segment earnings, excluding the impact of foreign exchange and intersegment items, increased $51.3$13.1 million during the sixnine months ended August 24,November 23, 2007 compared to the prior year period. The lower spending on our investment in cards strategy and SBT implementations accounted for approximately $21$25 million of the increase. The remainingAlso contributing to the increase for both the three and six month periods is attributable toare higher everyday card sales as well as lower costs. The lower costs are due to product mix, including the favorable impact from the sale of our lower margin candle product lines, in January 2007, plant efficiencies and supply chain cost reduction programs. Partially offsetting these increases is the $20.0 million gain related to terminations of long-term supply agreements associated with retailer consolidations that was recorded in the prior year nine months.

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International Social Expression Products Segment
                                                
(Dollars in Three Months Ended August % Six Months Ended August % Three Months Ended November % Nine Months Ended November %
thousands) 24, 2007 25, 2006 Change 24, 2007 25, 2006 Change 23, 2007 24, 2006 Change 23, 2007 24, 2006 Change
Total revenue $59,390 $62,385  (4.8%) $119,044 $126,493  (5.9%) $80,604 $82,526  (2.3%) $199,648 $209,019  (4.5%)
 
Segment earnings 1,393 559  149.2% 1,433 1,056  35.7% 10,037 6,092  64.8% 11,470 7,148  60.5%
Total revenue of our International Social Expression Products segment, excluding the impact of foreign exchange, decreased $3.0$1.9 million, or 4.8%2.3%, compared to the prior year quarter and decreased $7.5$9.4 million, or 5.9%4.5%, compared to the prior year sixnine months. The majority of the decrease in both the three and sixnine month periods is attributable to lower sales in the U.K., which continues to experience a challenging retail environment including reductions of inventory at retail.

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Segment earnings, excluding the impact of foreign exchange, increased $0.8$3.9 million compared to the prior year three months and increased $0.4$4.3 million compared to the prior year sixnine months. The increase in both periods is attributable to product mix and expense control, including merchandiser and distribution expenses, which more than offset the impact of the reduced sales volume in the current year periods.
Retail Operations Segment
                                                
(Dollars in Three Months Ended August % Six Months Ended August % Three Months Ended November % Nine Months Ended November %
thousands) 24, 2007 25, 2006 Change 24, 2007 25, 2006 Change 23, 2007 24, 2006 Change 23, 2007 24, 2006 Change
Total revenue $37,382 $39,453  (5.2%) $76,306 $82,954  (8.0%) $39,550 $42,252  (6.4%) $115,856 $125,206  (7.5%)
 
Segment loss  (6,484)  (9,071)  28.5%  (9,265)  (16,372)  43.4%  (5,833)  (5,056)  (15.4%)  (15,098)  (21,428)  29.5%
Total revenue, excluding the impact of foreign exchange, in our Retail Operations segment decreased $2.1$2.7 million, or 5.2%6.4%, for the three months ended August 24,November 23, 2007, compared to the prior year period as favorable same-store sales of approximately $2 million, or 6.9%4.6%, were more than offset by the reduction in store doors. Total revenue for the quarter decreased approximately $4$5 million due to fewer stores. Thestores as the average number of stores was approximately 13% less than in the prior year quarter. For the sixnine months ended August 24,November 23, 2007, total revenue decreased $6.6$9.4 million compared to the prior year period, as favorable same-store sales of approximately $3$5 million, or 4.6%, were more than offset by the reduction in store doors. The average number of stores wasdoors which decreased total revenue approximately 13% less than in the prior year period, which accounted for approximately $10 million of the decrease.$14 million. Both current year periods benefited from the performance of children’s gifting products, which was the driver of the same-store sales increases.
Segment earnings, excluding the impact of foreign exchange, was a loss of $6.5$5.8 million in the three months ended August 24,November 23, 2007, compared to a loss of $9.1$5.1 million induring the three months ended August 25,November 24, 2006. Segment earnings were favorably impacted by lower store rent, operating expenses and associate costs of approximately $3$2 million primarily due to fewer stores as we closed approximately 60 underperforming stores in the fourth quartercurrent period. The impact on earnings of 2007.these expense reductions was more than offset by the decrease in sales in the current period. For the sixnine months ended August 24,November 23, 2007, segment earnings was a loss of $9.3$15.1 million compared to a loss of $16.4$21.4 million in the prior year period. The impact on earnings of the lower revenue in the period was more than offset by lower store expenses of approximately $7$9 million due to fewer stores. Lower information technology expenses in the current period also contributed to the reduced segment loss in the period. Earnings were favorably impacted by improved gross margins as a result of less promotional pricing. Gross margins increased by approximately 3.51.6 percentage points.

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AG Interactive Segment
                                                
(Dollars in Three Months Ended August % Six Months Ended August % Three Months Ended November % Nine Months Ended November %
thousands) 24, 2007 25, 2006 Change 24, 2007 25, 2006 Change 23, 2007 24, 2006 Change 23, 2007 24, 2006 Change
Total revenue $17,158 $20,447  (16.1%) $37,052 $40,488  (8.5%) $18,912 $21,663  (12.7%) $55,964 $62,151  (10.0%)
 
Segment earnings 3,177 1,208  163.0% 6,473 3,249  99.2% 2,194 2,249  (2.5%) 8,667 5,498  57.6%
Total revenue of AG Interactive for the three months ended August 24,November 23, 2007, excluding the impact of foreign exchange, was $17.2$18.9 million compared to $20.4$21.7 million in the prior year secondthird quarter. Total revenue of AG Interactive for the sixnine months ended August 24,November 23, 2007, excluding the impact of foreign exchange, was $37.1$56.0 million compared to $40.5$62.2 million in the prior year sixnine months. Growth in advertising and subscription revenue in our online product group, due to both ongoing operations and the second quarter 2007 acquisition of an online greeting card business, was more than offset by the decrease in revenue of our mobile product group due to reduced offerings for both the three and sixnine month periods. At the end of the secondthird quarter of 2008, AG Interactive had approximately 3.63.7 million online paid subscribers versus 3.33.4 million at the prior year quarter end.
Segment earnings, excluding the impact of foreign exchange, increased $2.0 millionwere flat for the quarter ended August 24,November 23, 2007, compared to the prior year period. Segment earnings, excluding the impact of foreign exchange, increased from $3.2$5.5 million in the sixnine months ended August 25,November 24, 2006 to $6.5$8.7 million in the current year period. Growth in

23


advertising and subscription revenue as well as lower expenses in the mobile product group due to the reduced offerings in that group contributed to the improved segment earnings in both periods.the nine month period.
Liquidity and Capital Resources
The seasonal nature of our business precludes a useful comparison of the current period and the fiscal year-end financial statements; therefore, a Condensed Consolidated Statement of Financial Position as of August 25,November 24, 2006, has been included.
Operating Activities
Operating activities provided $58.1$43.3 million of cash during the sixnine months ended August 24,November 23, 2007, compared to $28.1a use of $9.3 million of cash in the prior year period.
Other non-cash charges were $3.9$5.7 million for the sixnine months ended August 24,November 23, 2007, compared to $7.0$9.2 million in the prior year period. The decrease is primarily related to the prior period write-off of deferred financing fees associated with our old credit facility and lower amortization of debt financing fees and reduced stock-based compensation expense in the current period.
Accounts receivable provided $33.4 million of cash from February 28, 2007, compared to $55.4 million during the six months ended August 25, 2006. The change is due to the timing of collections, primarily due to significantly more collections in the fourth quarter of 2007 compared to the fourth quarter of 2006.
Inventory was a use of $62.0$49.9 million from February 28, 2007, compared to a use of $57.1$27.2 million in the prior year period. As a percentage of the prior twelve months’ MLOPC, inventories were 30.9% at August 24, 2007, compared to 32.4% at August 25, 2006. The higher usage in the current sixnine months is attributable to improved inventory management at February 28, 2007 versus February 28, 2006. The lower beginning inventory at March 1 increased the inventory usage in the current year as we build our seasonal inventory.
Other current assets used $2.8provided $18.1 million of cash from February 28, 2007, compared to using $24.2$96.3 million in the prior year sixnine months. Both the current year cash provided and the prior year cash usage are attributable to a receivable of approximately $90 million recorded as part of the termination of several long-term supply agreements. The difference is due to refundable tax amountsmajority of the receivable was collected in the priorfourth quarter of 2007 and the balance was received in the current year.
Deferred costs — net generally represents payments under agreements with retailers net of the related amortization of those payments. DuringHowever, for the sixnine months ended AugustNovember 23, 2007, deferred costs — net also includes the impact of a $15 million reduction of deferred contract costs associated with the termination of a long-term supply agreement and related refund received. For the nine months ended November 24, 2007,2006, deferred costs — net includes the impact of a $76 million reduction of deferred contract costs associated with the termination of several long-term supply agreements and related refunds received. In addition, amortization exceeded payments by $28.5 million; inapproximately $14 million during the sixnine months ended August 25, 2006, amortization exceeded paymentsNovember 23, 2007 and by $26.8 million.approximately $34 million during the nine months ended November 24, 2006. See Note 9 to the condensed consolidated financial statements for further detail of deferred costs related to customer agreements.

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Accounts payable and other liabilities were a useprovided $38.3 million of $23.4 millioncash during the sixnine months ended August 24,November 23, 2007, compared to $33.2using $5.9 million in the prior year period. The change from the prior year is due primarily to income taxes and the change in profit-sharing payments and accruals during the respective periods.
Investing Activities
Investing activities used $15.1$81.7 million of cash during the sixnine months ended August 24,November 23, 2007, compared to providing $188.9$181.2 million in the prior year period. The use of cash in the current year is related to capital expenditures of $13.6$37.4 million as well as cash payments for business acquisitions. TheDuring the third quarter of fiscal 2008, we purchased the assets of Webshots, an online photo and video sharing site, for $45.2 million. Also, the final payment of $6.1 million for the online greeting card business purchased in the prior year’s second quarter was made during the first quarter of fiscal 2008. These amounts were partially offset by cash receipts related to discontinued operations and proceeds from the sale of fixed assets. The source of cash in the prior year is primarily related to sales of short-term investments exceeding purchases. Short-term investments decreased $208.7 million during the sixnine months ended August 25,November 24, 2006.

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Financing Activities
Financing activities provided $1.3used $41.2 million of cash during the sixnine months ended August 24,November 23, 2007, compared to using $343.7$301.5 million during the sixnine months ended August 25,November 24, 2006. OurThe use of cash in the current period is attributable to share repurchases and dividend payments as discussed below. These amounts were partially offset by short-term debt borrowings of $23.8 million and our receipt of the exercise price on stock options, which provided $24.3$26.2 million in the current period, but was offset by dividend payments and share repurchases as discussed below.period. The prior year amount relates primarily to our refinancing activities during the period. We issued $200.0 million of 7.375% senior unsecured notes and retired $277.3 million of our 6.10% senior notes, approximately 92% of the total outstanding.outstanding, and had net borrowings under our revolving credit facility and accounts receivable facility of $142.0 million. We also repaid $159.1 million of our 7.00% convertible subordinated notes and borrowed $20.0 million under our credit facility.notes. We paid $8.1$8.3 million of debt issuance costs during the prior period for our new credit facility, the 7.375% senior unsecured notes and the 7.00% convertible subordinated notes exchange offer. These amounts were deferred and are being amortized over the respective periods of the instruments.
Our Class A common share repurchase programs also contributed to the cash used for financing activities in both periods. These repurchases were made through 10b5-1 programs. During the sixnine months ended August 24,November 23, 2007, $10.4$51.8 million was paid to repurchase approximately 0.42.1 million shares under the repurchase program, compared to $108.6$186.1 million used in the prior year period to repurchase approximately 4.98.2 million shares. We also paid $1.5$22.8 million in the current period to repurchase 0.10.9 million Class B common shares, in accordance with our Amended Articles of Incorporation. The majority of the Class B common shares repurchased were held by the American Greetings Profit Sharing and 401(k) Savings Plan on behalf of participants investing in the Plan’s company stock fund. In connection with the Plan’s determination that the company stock fund should consist solely of Class A common shares to facilitate participant transactions, during November 2007, the Plan sold the remaining Class B common shares back to American Greetings in accordance with our Amended Articles of Incorporation.
During the sixnine months ended August 24,November 23, 2007 and August 25,November 24, 2006, we paid quarterly dividends of $0.10 and $0.08 per common share, respectively, which totaled $11.1$16.7 million and $9.2$13.9 million, respectively.
Credit Sources
Substantial credit sources are available to us. In total, we had available sources of approximately $600 million at August 24,November 23, 2007. This included our $450 million senior secured credit facility and our $150 million accounts receivable securitization facility. The credit agreement includes a $350 million revolving credit facility and a $100 million delay draw term loan. There were no balancesApproximately $13 million was outstanding under these arrangements at August 24, 2007. While there were no balancesthe revolving credit facility and approximately $11 million was outstanding under either facility,the accounts receivable securitization program at November 23, 2007. In addition to these borrowings, we do have, in the aggregate, $27.9$25.7 million outstanding under letters of credit, which reduces the total credit availability thereunder.
Please refer to the discussion of our borrowing arrangements as disclosed in the “Credit Sources” section of our Annual Report on Form 10-K for the year ended February 28, 2007 for further information.
Our future operating cash flow and borrowing availability under our credit agreement and our accounts receivable securitization facility are expected to meet currently anticipated funding requirements. The seasonal nature of the business results in peak working capital requirements that may be financed through short-term borrowings.
We are going through the due diligence process necessary to prepare for a multi-year information systems refresh. We see this effort as a multi-year program, in the range of 7 to 10 years. As we are still negotiating with potential

24


suppliers,key components of the program, we are unable to estimate the future impact on earnings and cash flows, but it is likely that these impactsthe impact could be significant.
Critical Accounting Policies
Please refer to the discussion of our Critical Accounting Policies as disclosed in our Annual Report on Form 10-K for the year ended February 28, 2007.

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Factors That May Affect Future Results
Certain statements in this report may constitute forward-looking statements within the meaning of the Federal securities laws. These statements can be identified by the fact that they do not relate strictly to historic or current facts. They use such words as “anticipate,” “estimate,” “expect,” “project,” “intend,” “plan,” “believe,” and other words and terms of similar meaning in connection with any discussion of future operating or financial performance. These forward-looking statements are based on currently available information, but are subject to a variety of uncertainties, unknown risks and other factors concerning our operations and business environment, which are difficult to predict and may be beyond our control. Important factors that could cause actual results to differ materially from those suggested by these forward-looking statements, and that could adversely affect our future financial performance, include, but are not limited to, the following:
  retail consolidations, acquisitions and bankruptcies, including the possibility of resulting adverse changes to retail contract terms;
 
 our ability to successfully implement our strategy to invest in our core greeting card business;
  the timing and impact of investments in new retail or product strategies as well as new product introductions and achieving the desired benefits from those investments;
 
 the timing and impact of converting customers to a scan-based trading model;
  our ability to successfully implement, or achieve the desired benefits associated with, any information systems refresh that we may implement;
 
 the ability to execute share repurchase programs or the ability to achieve the desired accretive effect from such repurchases;
 
the ability to successfully complete the proposed acquisition of PhotoWorks and the ability to successfully integrate acquisitions;
 our ability to successfully complete, or achieve the desired benefits associated with, dispositions;
 
 a weak retail environment;
  consumer acceptance of products as priced and marketed;
 
 the impact of technology on core product sales;
 
 competitive terms of sale offered to customers;
  successful implementation of supply chain improvements and achievement of projected cost savings from those improvements;
 
 increases in the cost of material, energy, freight and other production costs;
 
 our ability to comply with our debt covenants;
  fluctuations in the value of currencies in major areas where we operate, including the U.S. Dollar, Euro, U.K. Pound Sterling and Canadian Dollar;
 
 escalation in the cost of providing employee health care; and
 successful integration of acquisitions; and
  the outcome of any legal claims known or unknown.
Risks pertaining specifically to AG Interactive include the viability of online advertising, subscriptions as revenue generators and the public’s acceptance of online greetings and other social expression products.
The risks and uncertainties identified above are not the only risks we face. Additional risks and uncertainties not presently known to us or that we believe to be immaterial also may adversely affect us. Should any known or unknown risks or uncertainties develop into actual events, or underlying assumptions prove inaccurate, these developments could have material adverse effects on our business, financial condition and results of operations. For further information concerning the risks we face and issues that could materially affect our financial performance related to forward-looking statements, refer to our periodic filings with the Securities and Exchange Commission, including the “Risk Factors” section of our Annual Report on Form 10-K for the fiscal year ended February 28, 2007.

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Item 3. Quantitative and Qualitative Disclosures About Market Risk
For further information, refer to our Annual Report on Form 10-K for the year ended February 28, 2007. There were no material changes in market risk, specifically interest rate and foreign currency exposure, for us from February 28, 2007, the end of our preceding fiscal year, to August 24,November 23, 2007, the end of our most recent fiscal quarter.
Item 4. Controls and Procedures
American Greetings maintains disclosure controls and procedures that are designed to ensure that information required to be disclosed in its reports under the Securities Exchange Act of 1934, as amended, is recorded, processed, summarized and reported within the time periods specified in the Commission’s rules and forms and that such information is accumulated and communicated to the Corporation’s management, including its Chief Executive Officer and Chief Financial Officer, as appropriate, to allow for timely decisions regarding required disclosure. In designing and evaluating the disclosure controls and procedures, management recognizes that any controls and procedures, no matter how well designed and operated, can provide only reasonable assurance of achieving the desired control objectives.
American Greetings carries out a variety of on-going procedures, under the supervision and with the participation of the Corporation’s management, including its Chief Executive Officer and Chief Financial Officer, to evaluate the effectiveness of the design and operation of the Corporation’s disclosure controls and procedures. Based on the foregoing, the Chief Executive Officer and Chief Financial Officer of American Greetings concluded that the Corporation’s disclosure controls and procedures were effective as of the end of the period covered by this report.
There has been no change in the Corporation’s internal control over financial reporting during the Corporation’s most recent fiscal quarter that has materially affected, or is reasonably likely to materially affect, the Corporation’s internal control over financial reporting.
PART II OTHER INFORMATION
Item 1. Legal Proceedings
We are involved in certain legal proceedings arising in the ordinary course of business. We, however, do not believe that any of the litigation in which we are currently engaged, either individually or in the aggregate, will have a material adverse effect on our business, consolidated financial position or results of operations.
Item 1A. Risk Factors
There have been no material changes in the risk factors that were discussed in our Annual Report on Form 10-K for the year ended February 28, 2007.
Item 2. Unregistered Sales of Equity Securities and Use of Proceeds
(a) Not applicable.
 
(b) Not applicable.

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(c) The following table provides information with respect to our purchases of our common shares during the three months ended August 24,November 23, 2007.
                           
               
                       Maximum Number of 
                       Shares (or 
                  Total Number of  Approximate Dollar 
                  Shares Purchased as  Value) that May Yet Be 
    Total Number of Shares  Average Price  Part of Publicly  Purchased Under the 
 Period  Repurchased  Paid per Share  Announced Plans  Plans 
               
 June 2007  Class A –  85,000   $25.74  (2)   85,000  (3)   $94,370,822  
    Class B –  52,215  (1)  $25.34    -       
               
 July 2007  Class A –  15,000   $26.40  (2)   15,000  (3)   $93,974,871  
    Class B –  500  (1)  $28.66    -       
               
 August 2007  Class A –  180,000   $24.25  (2)   180,000  (3)   $89,609,721  
    Class B –  892  (1)  $24.26    -       
               
 Total  Class A –  280,000         280,000  (3)      
    Class B –  53,607  (1)        -       
               
                    
                 Maximum Number of
                 Shares (or
             Total Number of Approximate Dollar
             Shares Purchased as Value) that May Yet Be
  Total Number of Shares Average Price Part of Publicly Purchased Under the
Period Repurchased Paid per Share Announced Plans Plans
September 2007 Class A – 395,000  $24.41 (2)  395,000 (3) $79,969,524 
  Class B – 1,404 (1) $25.56        
October 2007 Class A – 425,000  $26.51 (2)  425,000 (3) $68,702,396 
  Class B – 688 (1) $26.64        
November 2007 Class A – 842,302  $24.27 (2)  842,302 (3) $48,258,793 
  Class B – 852,400 (1) $24.92        
Total Class A – 1,662,302       1,662,302 (3)    
  Class B – 854,492 (1)           
(1) There is no public market for ourthe Class B common shares.shares of the Corporation. Pursuant to our Amended Articles of Incorporation, alla holder of Class B common shares may not transfer such Class B common shares (except to permitted transferees, a group that generally includes members of the holder’s extended family, family trusts and charities) unless such holder first offers such shares to the Corporation for purchase at the most recent closing price for the Corporation’s Class A common shares. If the Corporation does not purchase such Class B common shares, the holder must convert such shares, on a share for share basis, into Class A common shares prior to any transfer. All of the shares were repurchased by American Greetings for cash pursuant to itsthis right of first refusal. Of the amount repurchased, 850,000 Class B common shares were held by the American Greetings Profit Sharing and 401(k) Savings Plan on behalf of participants investing in the Plan’s company stock fund. In connection with the Plan’s determination that the company stock fund should consist solely of Class A common shares to facilitate participant transactions, during November 2007, the Plan sold 850,000 Class B common shares back to American Greetings in accordance with the Amended Articles of Incorporation.
 
(2) Excludes commissions paid, if any, related to the share repurchase transactions.
 
(3) On April 17, 2007, American Greetings announced that its Board of Directors authorized a new program to repurchase up to $100 million of its Class A common shares. There is no set expiration date for this repurchase program and these repurchases are made through a 10b5-1 program in open market or privately negotiated transactions which are intended to be in compliance with the SEC’s Rule 10b-18, subject to market conditions, applicable legal requirements and other factors.
Item 4. Submission of Matters to a Vote of Security Holders
Our Annual Meeting of Shareholders was held on June 22, 2007, at which the following proposals were put to a vote of shareholders of record as of May 1, 2007:
Proposal 1: Election of Directors
The following were elected to Class III of our Board of Directors with a term expiring in 2010: Scott S. Cowen, William E. MacDonald, III, Charles A. Ratner and Zev Weiss.
The following individuals were continuing Class I directors with a term expiring in 2008: Morry Weiss, Stephen R. Hardis and Michael J. Merriman, Jr.
The following individuals were Class II directors with a term expiring in 2009: Joseph S. Hardin, Jr., Jerry Sue Thornton and Jeffrey Weiss.
         
Nominee Votes For Votes Withheld
 
Scott S. Cowen  78,290,924   5,024,920 
William E. MacDonald, III  82,034,111   1,281,733 
Charles A. Ratner  79,346,283   3,969,561 
Zev Weiss  65,379,777   17,936,067 

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Proposal 2: Approval of the American Greetings Corporation 2007 Omnibus Incentive Compensation Plan
Shareholders approved the adoption of the American Greetings Corporation 2007 Omnibus Incentive Compensation Plan.
     
Votes For Against Abstain
68,978,959 10,886,573 497,438
Item 6. Exhibits
Exhibits required by Item 601 of Regulation S-K
   
Exhibit  
Number Description
   
10.1 Key Management Annual Incentive Plan (Fiscal Year 2008 Description)
10.2Form of Director Stock Agreement under the American Greetings Corporation 2007 Omnibus Incentive CompensationSecond Amended and Restated Supplemental Executive Retirement Plan (Effective October 31, 2007)
   
(31) a Certification of Chief Executive Officer Pursuant to Section 302 of the Sarbanes-Oxley Act of 2002
   
(31) b Certification of Chief Financial Officer Pursuant to Section 302 of the Sarbanes-Oxley Act of 2002
   
(32) Certification of Chief Executive Officer and Chief Financial Officer Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002

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SIGNATURES
Pursuant to the requirements of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.
     
 AMERICAN GREETINGS CORPORATION
 
 
 By:  /s/ Joseph B. Cipollone   
 
  Joseph B. Cipollone  
January 2, 2008       Vice President, Corporate Controller,
and Chief
    Accounting Officer*Officer * 
 
October 3, 2007
*  (Signing on behalf of Registrant as a duly authorized officer of the Registrant and signing as the chief accounting officer of the Registrant.)
*(Signing on behalf of Registrant as a duly authorized officer of the Registrant and signing as the chief accounting officer of the Registrant.)

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