U.S. SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
Form 10-Q
   
þ QUARTERLY REPORT UNDER SECTION 13 OR 15 (d) OF THE SECURITIES EXCHANGE ACT OF 1934
FOR THE QUARTERLY PERIOD ENDED MARCH 31, 2009
FOR THE QUARTERLY PERIOD ENDED SEPTEMBER 30, 2009
   
o TRANSITION REPORT UNDER SECTION 13 OR 15 (d) OF THE SECURITIES EXCHANGE ACT OF 1934
FOR THE TRANSITION PERIOD FROM                    TO                    
Commission file number000-30489000-30489
LIFEVANTAGE CORPORATIONCORPORATION.
(Exact name of Registrant as specified in its charter)
   
COLORADO 90-0224471
   
(State or other jurisdiction of
incorporation or organization)
 (IRS Employer Identification No.)
incorporation or organization)
11545 W. Bernardo Court, Suite 301, San Diego, California 92127
(Address of principal executive offices)
(858) 312-8000
(Registrant’s telephone number)
(Former name, former address and former fiscal year, if changed since last report)
Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15 (d) of the Exchange Act during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.
Yesþ      Noo
Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files).
Yeso     Noo
Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See the definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act. (Check one):
Large accelerated fileroAccelerated filero Non-accelerated fileroSmaller reporting companyþ

(Do not check if a smaller reporting company)
Smaller reporting company þ
Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).
Yeso     Noþ
The number of shares outstanding of the issuer’s common stock, par value $0.001 per share, as of April 30,October 31, 2009 was 43,957,030.57,002,412.
 
 

 


CAUTIONARY NOTE REGARDING FORWARD-LOOKING STATEMENTS
          This Reportreport on Form 10-Q contains certain “forward-looking statements” (as such term is defined in section 21E of the Securities Exchange Act of 1934, as amended (the “Exchange Act”)). These statements, which involve risks and uncertainties, reflect our current expectations, intentions or strategies regarding our possible future results of operations, performance, and achievements. Forward-looking statements in this report include, without limitation: statements regarding future products or product development; statements regarding future selling, including our expectations regarding the success of our network marketing sales channel, general and administrative costs and research and development spending; statements regarding our product development strategy; statements regarding the legal complaint filed against the company; and statements regarding future financial performance, results of operation, capital expenditures and financingsufficiency of capital resources to fund our operating requirements. These forward-looking statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 and applicable common law and SEC rules.
          These forward-looking statements aremay be identified in this report by using words such as “anticipate”, “believe”, “could”, “estimate”, “expect”, “intend”, “plan”, “predict”, “project”, “should” and similar terms and expressions, including references to assumptions and strategies. These statements reflect our current beliefs and are based on information currently available to us. Accordingly, these statements are subject to certain risks, uncertainties, and contingencies, which could cause our actual results, performance, or achievements to differ materially from those expressed in, or implied by, such statements.
          The following factors are among those that may cause actual results to differ materially from our forward-looking statements:
  The deterioration of global economic conditions and the decline of consumer confidence and spending;
 
  The potential failure or unintended negative consequences of the implementation of our network marketing sales channel;
 
  Our lack of significant revenues from operations;
 
  Our ability to successfully expand our operations and manage our future growth;
 
  The effect of current and future government laws and regulations of the network marketing and nutritionaldietary supplement industries on our business;
 
  The effect of unfavorable publicity on our business;
 
  Competition in the dietary supplement market;
 
  Our ability to retain independent distributors or to attracthire new independent distributors on an ongoing basis;
 
  The potential for product liability claims against the Company;
 
  Independent distributor activities that violate applicable laws or regulations and the potential for resulting government or third party actions against the Company;
 
  The potential for third party and governmental actions involving our network marketing sales channel;
 
  Our dependence on third party manufacturers to manufacture our product;
 
  The ability to obtain raw material for our product;
 
  Our dependence on a limited number of significant customers;
Our ability to protect our intellectual property rights and the value of our product;
 
  Our ability to continue to innovate and provide products that are useful to consumers;
The significant control that our management and significant shareholders exercise over us;

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  The illiquidity of our common stock;
 
  Our ability to access capital markets in light of the global credit crisis or other adverse effects to our business and financial position;
 
  Our ability to generate sufficient cash from operations, raise financing to satisfy our liquidity requirements, or reduce cash outflows without harm to our business, financial condition or operating results; and
 
  Other factors not specifically described above, including the other risks, uncertainties, and contingencies under “Description of Business”, “Risk Factors” and “Management’s Discussion and Analysis of Financial Condition and Results of Operation” in Item 6 of Part II of our report on Form 10-KSB10-K for the year ended June 30, 2008.2009.
When considering these forward-looking statements, you should keep in mind the cautionary statements in this report and the documents incorporated by reference. We have no obligation and do not undertake to update or revise any such forward-looking statements to reflect events or circumstances after the date of this report.

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LIFEVANTAGE CORPORATION
INDEX
     
  PAGE
    
Item 1.    
  5 
  6 
  7 
  8 
Item 2.  22
2823 
     
Item 4T.29
PART II. Other Information  30 
Item 1.  30 
Item 1A.  30 
Item 2.  34 
Item 3.  34 
Item 4.  34 
Item 5.  34 
Item 6.  34 
     
  35 
EX-31.1
EX-31.2Certification pursuant to Securities Exchange Act of 1934 and Sections 302 and 906 of the Sarbanes-Oxley Act of 2002
EX-32.1
EX-32.2

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PART I Financial Information
Item 1. Financial Statements
LIFEVANTAGE CORPORATION AND SUBSIDIARY

CONDENSED CONSOLIDATED BALANCE SHEETS (UNAUDITED)
                
 March 31, 2009 June 30, 2008 September 30, 2009 June 30, 2009
    
ASSETS  
Current assets  
Cash and cash equivalents $1,312,793 $196,883  $605,261 $608,795 
Restricted cash 770,000    259,937 
Marketable Securities, available for sale 580,000 1,100,000 
Marketable securities, available for sale 480,000 520,000 
Accounts receivable, net 90,432 98,008  61,352 648,116 
Equity raise receivable  119,750 
Inventory 457,083 104,415  748,649 740,014 
Deferred expenses  72,049 
Deposit with manufacturer 6,482 277,979 
Deposits 101,762 16,482 
Prepaid expenses 38,612 124,049  27,447 72,738 
    
Total current assets 3,255,402 1,973,383  2,024,471 2,985,832 
  
Long-term assets  
Marketable Securities, available for sale 145,000  
Marketable securities, available for sale 120,000 130,000 
Property and equipment, net 171,929 63,559  250,899 274,741 
Intangible assets, net 2,194,478 2,270,163  2,158,729 2,175,281 
Deferred debt offering costs, net 129,342 193,484  66,474 83,023 
Deposits 48,263 48,447  58,613 66,795 
    
TOTAL ASSETS $5,944,414 $4,549,036  $4,679,186 $5,715,672 
    
 
LIABILITIES AND STOCKHOLDERS’ (DEFICIT) EQUITY 
LIABILITIES AND STOCKHOLDERS’ DEFICIT 
Current liabilities  
Revolving line of credit and accrued interest $325,146 $166,620  $580,432 $581,444 
Accounts payable 899,465 139,803  1,872,237 2,029,290 
Accrued expenses 779,428 338,268  840,269 822,024 
Deferred revenue  510,765 
Capital lease obligations  846 
Equity escrow 770,000  
Escrow for equity offering  259,937 
Short-term notes payable — related party 703,822  
Short-term convertible debt, net of discount 376,236  
Capital lease obligations, current portion 26,345 41,490 
    
Total current liabilities 2,774,039 1,156,302  4,399,341 3,734,185 
  
Long-term liabilities  
Convertible debt, net of discount 348,175 223,484 
Deferred rent 23,677 23,677 
Derivative warrant liability 7,247,885   4,134,962 8,429,710 
Long-term convertible debt, net of discount 91,661 382,194 
    
Total liabilities 10,370,099 1,379,786  8,649,641 12,569,766 
    
  
Commitments and contingencies  
Stockholders’ deficit 
Preferred stock — par value $.001, 50,000,000 shares authorized; no shares issued or outstanding   
 
Stockholders’ (deficit) equity 
Preferred stock — par value $.001, 50,000,000 shares authorized; no shares issued or outstanding   
Common stock — par value $.001, 250,000,000 shares authorized; 38,250,402 and 24,766,117 issued and outstanding as of March 31, 2009 and June 30, 2008, respectively 38,250 24,766 
Common stock — par value $.001, 250,000,000 shares authorized; 56,804,520 and 53,968,628 issued and outstanding as of September 30, 2009 and June 30, 2009, respectively 56,805 53,969 
Additional paid-in capital 14,091,899 17,902,840  18,693,654 16,964,927 
Accumulated (deficit)  (18,555,834)  (14,758,356)
Accumulated deficit  (22,722,681)  (23,872,990)
Currency translation adjustment 1,767  
    
Total stockholders’ (deficit) equity  (4,425,685) 3,169,250 
Total stockholders’ deficit  (3,970,455)  (6,854,094)
    
TOTAL LIABILITIES AND STOCKHOLDERS’ (DEFICIT) EQUITY $5,944,414 $4,549,036 
   
TOTAL LIABILITIES AND STOCKHOLDERS’ DEFICIT $4,679,186 $5,715,672 
  
The accompanying notes are an integral part of these condensed consolidated statements.

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LIFEVANTAGE CORPORATION
LIFEVANTAGE CORPORATION AND SUBSIDIARY
CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS

(Unaudited)
        
                 For the three months ended
 For the three months ended For the nine months ended September 30,
 March 31, March 31, 2009 2008
 2009 2008 2009 2008  
   
Sales, net $655,122 $783,946 $2,507,083 $2,387,677  $1,857,997 $1,273,502 
 
Cost of sales 125,198 174,890 488,283 538,212  312,974 235,539 
    
Gross profit 529,924 609,056 2,018,800 1,849,465  1,545,023 1,037,963 
  
Operating expenses:  
Marketing and customer service 1,019,739 357,990 1,826,608 1,021,111 
Sales and marketing 2,012,166 484,804 
General and administrative 1,885,630 702,404 2,896,456 1,606,926  2,381,156 513,995 
Research and development 34,427 25,045 152,942 243,934  106,892 52,555 
Depreciation and amortization 40,653 39,581 120,081 117,988  53,298 40,182 
    
Total operating expenses 2,980,449 1,125,020 4,996,087 2,989,959  4,553,512 1,091,536 
    
Operating (loss)  (2,450,525)  (515,964)  (2,977,287)  (1,140,494)
Operating loss  (3,008,489)  (53,573)
  
Other income and (expense):  
Interest expense  (135,950)  (77,562)
Change in fair value of derivative warrant liability 4,294,748  
   
Interest (expense), net  (148,935)  (88,692)  (319,319)  (164,647)
Change in fair value of derivative liability  (500,862)   (500,862)  
Total other income/(expense) 4,158,798  (77,562)
    
Total other (expense)  (649,797)  (88,692)  (820,181)  (164,647)
Net income/(loss) $1,150,309 $(131,135)
    
Net (loss) $(3,100,332) $(604,656) $(3,797,468) $(1,305,141)
Net income/(loss) per share, basic and diluted $0.02 $(0.01)
    
Net (loss) per share, basic and diluted $(0.12) $(0.03) $(0.15) $(0.06)
   
Weighted average shares outstanding, basic and fully diluted 25,973,085 22,464,168 25,165,481 22,349,282 
Weighted average shares, basic 55,634,601 24,766,117 
   
Weighted average shares, diluted 61,841,866 24,766,117 
The accompanying notes are an integral part of these condensed consolidated statements.

6


LIFEVANTAGE CORPORATION AND SUBSIDIARY

CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS

(Unaudited)
                
 For the nine months ended March 31, For the three months ended September 30,
 2009 2008 2009 2008
    
Cash Flows from Operating Activities:
  
Net loss $(3,797,468) $(1,305,141)
Net income (loss) $1,150,309 $(131,135)
Adjustments to reconcile net loss to net cash (used) provided by operating activities:  
Depreciation and amortization 120,081 117,988  53,298 40,181 
Stock based compensation to employees 353,406 243,324  438,867 88,000 
Stock based compensation to non-employees 214,813 129,582  363,381 38,022 
Non-cash interest expense from convertible debentures 184,691 101,258  85,702 36,551 
Non-cash interest expense from amortization of deferred offering costs 64,142 41,762  16,549 21,537 
Consulting fees paid in equity 24,900  
Change in fair value of derivative warrant liability 500,862    (4,294,748)  
Changes in operating assets and liabilities:  
Decrease in accounts receivable 7,576 271,305  706,514 13,618 
(Increase) in inventory  (352,668)  (76,999)  (8,635)  (16,727)
Decrease in deposits to manufacturer 271,497 82,707 
Decrease /(increase) in prepaid expenses 85,437  (52,054)
Decrease in other assets 184 279,296 
Increase in accounts payable 759,662 104,108 
Decrease in deposit from manufacturer  20,330 
Decrease in prepaid expenses 45,291 111,506 
(Increase) in deposits  (77,098)  (13,088)
(Decrease) in accounts payable  (157,053)  (878)
Increase in accrued expenses 441,160 148,323  18,245  (12,841)
(Decrease) in deferred revenue  (510,765)  (299,220)   (510,765)
Decrease in deferred expenses 72,049 44,603   72,049 
    
Net Cash (Used) by Operating Activities
  (1,585,341)  (169,158)
Net Cash Used by Operating Activities
  (1,634,478)  (243,640)
    
  
Cash Flows from Investing Activities:
  
Redemption of marketable securities 375,000 150,000  50,000 50,000 
Purchase of marketable securities   (1,525,000)
Purchase of intangible assets  (9,580)  (44,656)  (12,904)  (1,896)
Purchase of equipment  (143,193)  (11,808)   
    
Net Cash Provided/(Used) by Investing Activities
 222,227  (1,431,464)
Net Cash Provided by Investing Activities
 37,096 48,104 
    
  
Cash Flows from Financing Activities:
  
Net proceeds from revolving line of credit 158,526 250,379 
Net payments on/proceeds from revolving line of credit and accrued interest  (1,012) 154,777 
Principal payments under capital lease obligation  (846)  (1,694)  (15,145)  (631)
Issuance of common stock 2,608,144 50,486  904,416  
Private placement fees  (286,800)  (162,080)
Proceeds from private placement of convertible debentures  1,490,000 
Proceeds from note payable 703,822  
    
Net Cash Provided by Financing Activities
 2,479,024 1,627,091  1,592,081 154,146 
    
  
Increase in Cash and Cash Equivalents
 1,115,910 26,469 
Foreign Currency Effect on Cash
 1,767  
 
Decrease in Cash and Cash Equivalents:
  (3,534)  (41,390)
Cash and Cash Equivalents — beginning of period 196,883 160,760  608,795 196,883 
    
Cash and Cash Equivalents — end of period
 $1,312,793 $187,229  $605,261 $155,493 
    
  
Non Cash Investing and Financing Activities:
  
Warrants issued for private placement fees for convertible debentures $ $94,488 
Warrants issued for private placement fees for private placement of common stock and reclassification of warrants to a derivative liability $6,747,023 $ 
Conversion of debt to common stock $60,000 $ 
Warrants issued for private placement fees $121,535 $ 
  
SUPPLEMENTAL DISCLOSURE OF CASH FLOW INFORMATION  
Cash paid for interest expense $80,822 $59,021  $23,409 $27,191 
Cash paid for income taxes $ $  $ $ 
The accompanying notes are an integral part of these condensed consolidated statements.

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LIFEVANTAGE CORPORATION AND SUBSIDIARY

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

FOR THREE AND NINE MONTHS ENDED MARCH 31,SEPTEMBER 30, 2009 AND 2008
(UNAUDITED)
          These unaudited Condensed Consolidated Financial Statements and Notes should be read in conjunction with the audited financial statements and notes of Lifevantage Corporation as of and for the year ended June 30, 20082009 included in our Annual Reportannual report on Form 10-KSB.10-K.
Note 1 — Organization and Basis of Presentation:
          The condensed consolidated financial statements included herein have been prepared by us, without audit, pursuant to the rules and regulations of the Securities and Exchange Commission (“SEC”). In the opinion of the management of Lifevantage Corporation (“Lifevantage” or the “Company”), these interim Financial Statements include all adjustments, consisting of normal recurring adjustments, that are considered necessary for a fair presentation of the Company’s financial position as of March 31,September 30, 2009, and the results of operations for the three and nine month periods ended March 31,September 30, 2009 and 2008 and the cash flows for the ninethree month periods ended March 31,September 30, 2009 and 2008. Interim results are not necessarily indicative of results for a full year or for any future period. Certain prior period amounts have been reclassified to conform to our current period presentation.
          The condensed consolidated financial statements and notes included herein are presented as required by Form 10-Q, and do not contain certain information included in the Company’s audited financial statements and notes for the fiscal year ended June 30, 20082009 pursuant to the rules and regulations of the SEC. For further information, refer to the financial statements and notes thereto as of and for the year ended June 30, 2008,2009, and included in the Annual Reportreport on Form 10-KSB10-K on file with the SEC.
          On March 16, 2009 and March 26,August 5, 2009, the Company issued common stock in a private placement offering. The gross proceeds received by the Company from the offering of approximately $2,608,000$904,000 are being used forto develop and expand its entry into the network marketing sales channel and to increase the Company’s working capital. Subsequent to March 31, 2009, the Company raised an additional $892,000 for a total of $3,500,000. The Company anticipates raising additional capital for entry intoto continue to expand the network marketing sales channel. However, there can be no assurance that any additional funds can be raised or that revenue generated from this new sales channel will result in positive cash flow.
          Effective September 15, 2009, the Company received a bridge loan in the amount of $100,000 from each of Mr. Thompson and Mr. Mauro, members of the Company’s board of directors. The terms of the notes are for one month with interest payable at a rate of 10% per annum. Accrued interest is payable in cash by the Company upon repayment of the note at the maturity date. All parties have agreed to an extension of the term of these notes through December 15, 2009. On September 24, 2009, the Company received an additional loan for $500,000 from a shareholder with simple interest payable on the unpaid principal balance equal to 3% per calendar month through March 24, 2010.
Note 2 — Summary of Significant Accounting Policies:
Consolidation
          The accompanying financial statements include the accounts of the Company and its wholly-owned subsidiary Lifeline Nutraceuticals Corporation (“LNC”). All inter-company accounts and transactions between the entities have been eliminated in consolidation.

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Use of Estimates
          Management of the Company has made a number of estimates and assumptions relating to the reporting of revenues, expenses, assets and liabilities and the disclosure of contingent assets and liabilities to prepare these consolidated financial statements. Actual results could differ from those estimates.
Fair Value of Financial Instruments
          Statement of Financial Accounting Standards No. 107,Disclosures about Fair Value of Financial Instruments,requires disclosures about the fair value for all financial instruments, whether or not recognized, for financial statement purposes. Disclosures about fair value of financial instruments are based on pertinent information available to management as of June 30, 2009 and 2008. Accordingly, the estimates presented in these statements are not necessarily indicative of the amounts that could be realized on disposition of the financial instruments.
               Management has estimated the fair values of cash, marketable securities, accounts receivable, accounts payable, and accrued expenses to be approximately their respective carrying values reported in these financial statements because of their short maturities.
Fair Value Measurements
          Fair value measurement requirements are embodied in certain accounting standards applied in the preparation of our financial statements. Significant fair value measurements include our common stock and warrant financing arrangements and certain share-based payment arrangements. See Note 7 — Common Stock and Warrant Offerings for disclosures related to our common stock and warrant financing arrangements. The fair value hierarchy is defined below:
          Fair value hierarchy:
(1)Level 1 inputs are quoted prices in active markets for identical assets and liabilities, or derived therefrom. Our trading market values and the volatilities that are calculated thereupon are level 1 inputs.
(2)Level 2 inputs are inputs other than quoted prices that are observable. We use the current published yields for zero-coupon US Treasury Securities, with terms nearest the remaining term of the warrants for our risk free rate.
(3)Level 3 inputs are unobservable inputs. Inputs for which any parts are level 3 inputs are classified as level 3 in their entirety. The remaining term used equals the remaining contractual term as our best estimate of the expected term of the item measured.
          The summary of fair values of financial instruments is as follows at September 30, 2009:
             
  Fair Carrying  
Instrument: value Value Reference
             
Short-term marketable securities $480,000  $480,000  Note 2
Long-term marketable securities $120,000  $120,000  Note 2
Derivative warrant liabilities $4,134,962  $4,134,962  Notes 2 and 8

89


          The summary of fair values of financial instruments is as follows at June 30, 2009:
             
  Fair Carrying  
Instrument: value Value Reference
             
Short-term marketable securities $520,000  $520,000  Note 2
Long-term marketable securities $130,000  $130,000  Note 2
Derivative warrant liabilities $8,429,710  $8,429,710  Notes 2 and 8
          The following represents a reconciliation of the changes in fair value of financial instruments measured at fair value on a recurring basis using significant unobservable inputs (Level 3) during the three months ended September 30, 2009 and the year ended June 30, 2009:
         
  September 30, 2009  June 30, 2009 
Beginning balance: Derivative financial instruments $8,429,710  $ 
Total (gains) losses  (4,294,748)  777,687 
Purchases, sales, issuances and settlements, net     7,652,023 
       
Ending balance $4,134,962  $8,429,710 
       
Revenue Recognition
          The Company ships the majority of its productproducts sold through the network marketing or multi-level marketing sales channel directly to the consumer via United Parcel Service (“UPS”) and receives substantially all payment for these sales in the form of credit card charges. Revenue from direct product sales to customers and distributors is recognized upon passage of title and risk of loss to customers when product is shipped from the fulfillment facility. Sales revenue and estimated returns are recorded when product is shipped. The Company’s direct to customer and independent distributorstandard return policy is to provide a 30-day money back guarantee on orders placed by customers. After 30 days, the Company does not issue refunds to direct sales customers or distributors for returned product. In the network marketing sales channel, the Company allows terminating distributors to return unopened unexpired product that they have previously purchased up to twelve months prior to termination, subject to certain consumption limitations. To date, returns from terminating distributors have been negligible and the Company recognizes all such revenue. The Company has experienced overall monthly returns of approximately 1 percent2% of sales. Our direct to consumer return rate, other than network marketing or multi-level marketing sales, and our retail sales return rate is approximately 1% of sales based on historical experience and our network marketing sales channel return rate is approximately 4% of sales based upon network marketing industry experience. As of March 31,September 30, 2009 and June 30, 2008,2009, the Company’s reserve balance for returns and allowances was approximately $81,000$62,300 and $97,700,$68,500, respectively.
          For its sales to retail customers,distributors, the Company analyzes itsanalyzed individual contracts to determine the appropriate accounting treatment for its recognition of revenue on a customer by customer basis.
          In July 2005, Lifevantage entered into an agreement with General Nutrition Distribution, LP (“GNC”) for the sale As of Protandim®, pursuant to which GNC has the right to return any and all product shipped to GNC, at any time, for any reason. Beginning July 1, 2008,September 30, 2009, the Company had sufficient history to develop reliable estimates of product returns, and accordingly, recognized all previously deferred revenue net of estimated returns and expenses, and began recognizing sales to all third party distributors net of estimated returns, as product ships.
The table below shows the effect of the change in the Company’s deferred revenue and expense for the nine months ended March 31, 2009:
         
  Deferred Deferred
  Revenue Expense
Deferred revenue and expense as of June 30, 2008 $510,765  $72,049 
         
Recognition of revenue in the three months ended September 30, 2008 for prior period deferred sales  (510,765)  (72,049)
   
         
Deferred revenue and expense as of March 31, 2009 $  $ 
   
has one retail distributor.
Accounts Receivable
          The Company’s accounts receivable primarily consistconsists of receivablesits receivable from its retail distributors.distributor. Management reviews accounts receivable on a regular basis to determine if any receivables will

10


potentially be uncollectible. The Company has one national retail distributor, GNC, as of March 31,September 30, 2009. Our national retail distributor comprises 61%approximately 66% of the Company’s customer accounts receivable balance as of March 31,September 30, 2009. Based on the current aging of its accounts receivable, the Company believes that it is not necessary to maintain an allowance for doubtful accounts.
          For credit card sales to independent distributors and direct sales customers, and independent distributors, the Company verifies the customer’s credit card prior to shipment of product. Any payment not yet received from credit card sales is treated as a receivable on the accompanying balance sheet. As of June 30, 2009 the Company’s credit card processor put a hold on approximately $533,000 of credit card sales due to higher sales volumes and perceived credit card risks from the Company’s change to a network marketing sales channel for distribution of its products. During the three months ended September 30, 2009 the Company changed its credit card processor and has subsequently received substantially all of the reserve deposit.
Based on the Company’s verification process for customer credit cards and historical information available, management does not believe that there is justification for an allowance for doubtful accounts on credit card sales related to its direct and independent distributor sales as of March 31,September 30, 2009. For direct and independent distributor sales, there is no bad debt expense for the three or nine month periodsperiod ended March 31,September 30, 2009.

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Inventory
          Inventory is stated at the lower of cost or market value. Cost is determined using the first-in, first-out method. As of March 31, 2009, theThe Company offsethas capitalized payments to its raw materials deposit held by the contract product manufacturer in exchange for the acquisition of raw materials and movedcommencement of the raw materials to a new manufacturer for themanufacturing, bottling and labeling of the Company’s product. The cost of manufacturing, bottling and labeling are capitalized into finished goods as product is completed. As of March 31,September 30, 2009 and June 30, 2008,2009, inventory consisted of:
                
 March 31, 2009 June 30, 2008  September 30, 2009 June 30, 2009 
Finished goods $195,099 $87,393  $531,234 $522,599 
Packaging supplies 25,398 17,022 
Work in process 19,761  
Raw materials 216,825   217,415 217,415 
      
Total inventory $457,083 $104,415  $748,649 $740,014 
          
LossIncome/(Loss) per share
          Basic income or loss per share is computed by dividing the net income or loss by the weighted average number of common shares outstanding during the period. Diluted earnings per common share are computed by dividing net income by the weighted average common shares and potentially dilutive common share equivalents. The effects of approximately 40.237.4 million common shares issuable pursuant to the convertible debentures and warrants issued in the Company’s private placement offerings, compensation based warrants issued by the Company and options granted through the Company’s 2007 Long-Term Incentive Plan are not included in computations when their effect is antidilutive. Because ofAs the Company reported net lossincome for the three month period ended September 30, 2009, earnings per share is computed using the weighted average common shares and nine month periods ended March 31, 2009 and 2008, the basic and dilutedpotentially dilutive common share equivalents. Basic average outstanding shares are used in computing net loss per share for the same,three month period ended September 30, 2008 since including the additional potential common share equivalents would have an antidilutive effect on the loss per share calculation.
Research and Development Costs
          The Company expenses all costs related to research and development activities as incurred. Research and development expenses for the ninethree month periodsperiod ended March 31,September 30, 2009 and 2008 were $152,942$106,892 and $243,934,$52,555, respectively.

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Advertising Costs
          The Company expenses advertising costs as incurred. The Company expensed the cost of producing commercials when the first commercial ran. Advertising expense for the nine month periods ended March 31, 2009 and 2008 was $366,047 and $384,044 respectively.
Cash and Cash Equivalents
          The Company considers only its monetary liquid assets with original maturities of three months or less as cash and cash equivalents.
Marketable Securities
          The Company has, from time to time, invested in marketable securities, including auction rate preferred securities of closed-end funds (“ARPS”) to maximize interest income. As the auction process for resetting interest rates has ceased as of mid-February 2008, we have been notified by several of the Corporate entities that have issued ARPS of plans to refinance these instruments. The Company has classified its investment in these instruments as marketable securities available for sale, in accordance with SFAS 115.sale.
          These marketable securities which historically have been extremely liquid have been adversely affected by the broader national liquidity crisis. On April 9,During the three months ended September 30, 2009, $50,000 of the Company’s ARPS were redeemed by the underlying fund. The Company entered into an agreement with its investment advisor,

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Stifel Nicolaus, issued a press release announcing a plan to repurchase 100% of its clients’the remaining ARPS at par on or prior to June 30, 2012. The schedule for repurchase of remaining ARPS by Stifel Nicolaus over the next three years is as follows:
          (a) The greater of 10 percent or $25,000 to be completed by June 30, 2010;
          (b) The greater of 10 percent or $25,000 to be completed by June 30, 2011;
          (c) The balance of outstanding ARSARPS, if any, to be repurchased by June 30, 2012.
          The Company has an agreement in principal to expand the borrowing base of the line of credit with its investment advisor from 50% to 80% of the par value of the Company’s marketable securities.
          Based upon the agreement to expand the line of credit to approximately 80%, management will have access to 80% of its ARPS through borrowing in the current year. Accordingly, management classified 80% or $580,000 of the Company’s marketable securities as short term. The remaining 20% or $145,000 of the Company’s marketable securities that may not be available in the current year is classified as long-term.
          As of March 31, 2009, in light of the plan for repurchase, management believes that there has not been a change in the fair value of the securities owned. The Company is currently taking advantage of higher interest yields as a result of the failed auctions. The Company has not recorded any impairment related to these investments as management does not believe that the underlying credit quality of the assets has been impacted by the reduced liquidity of these investments.
          The Company established a line of credit to borrow against marketable securities so that sales of these securities would not have to occur in order to fund operating needs of the Company. The interest on amounts borrowed has been approximately the same as the interest being earned from the underlying securities.
          The Company has entered into an agreement to expand the borrowing base of the line of credit with its investment advisor from 50% to 80% of the par value of the Company’s marketable securities.
          Based upon the agreement to expand the line of credit to 80%, management has access to 80% of its ARPS through borrowing in the current year. Accordingly, management classified 80% or $480,000 of the Company’s marketable securities as short term. The remaining 20% or $120,000 of the Company’s marketable securities that may not be available in the current year is classified as long-term.
          As of September 30, 2009, in light of the plan for repurchase and the repurchases made during the year, management has determined that there has not been a change in the fair value of the securities owned. The Company has not recorded any impairment related to these investments, as management does not believe that the underlying credit quality of the assets has been impacted by the reduced liquidity of these investments. We consider the inputs to valuation of these securities as level 2 inputs in the fair value hierarchy.
Investment in marketable securities are summarized as follows as of March 31,September 30, 2009 and June 30, 2008:2009:
         
  Unrealized  Estimated Fair 
  (Loss)  Value 
As of March 31, 2009        
Available for sale securities $  $580,000 
       
Long-term marketable securities $  $145,000 
       
         
Total marketable securities $  $725,000 
       
         
As of June 30, 2008        
Available for sale securities $  $1,100,000 
       
Deposit with Manufacturers
          At June 30, 2008, the Company had a deposit of $277,979 with its contract manufacturers for acquisition of raw materials and production of finished product. The Company and its primary contract manufacturer came to an agreement whereby the deposits plus approximately $45,000 be used to acquire raw materials from the original manufacturer for the use in future production runs of Protandim® at the Company’s new contract manufacturer.
         
  Unrealized  Estimated Fair 
  (Loss)  Value 
As of September 30, 2009:        
         
Available for sale securities — current $  $480,000 
Available for sale securities — long term     120,000 
       
Total marketable securities $  $600,000 
       

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  Unrealized  Estimated Fair 
  (Loss)  Value 
As of June 30, 2009:        
         
Available for sale securities — current $  $520,000 
Available for sale securities — long term     130,000 
       
Total marketable securities $  $650,000 
       
Shipping and Handling
          Shipping and handling costs associated with inbound freight and freight out to customers, including independent distributors, are included in cost of sales. Shipping and handling fees charged to all customers are included in sales.
Goodwill and Other Intangible Assets
          The Company has adopted the provisions of Statement of Financial Accounting Standards No. 142,Goodwill and Other Intangible Assets,(“SFAS 142”). SFAS 142 establishes standards for accounting for goodwill and other intangibles acquired in business combinations. Goodwill and other intangibles with indefinite lives are not amortized.
As of March 31,September 30, 2009 and June 30, 2008,2009, intangible assets consisted of:
                
 March 31, June 30, September 30, June 30, 
 2009 2008 2009 2009 
    
Patent costs $2,252,848 $2,246,074  $2,264,714 $2,255,696 
Trademark costs 126,332 123,526  136,598 132,712 
Amortization of patents & trademarks  (184,702)  (99,437)  (242,583)  (213,127)
    
Intangible assets, net $2,194,478 $2,270,163  $2,158,729 $2,175,281 
          
Patents
          The primary purpose of purchasing the remaining interest in the Company’s subsidiary, LNC, was to gain control over the Company’s intellectual property, i.e. patents. As a result, the $2,000,000 purchase price has been allocated entirely to patent costs.
          In addition to the $2,000,000 cost of acquiring the remaining interest in LNC, the costs of applying for patents are also capitalized and, once the patent is granted, will beare amortized on a straight-line basis over the lesser of the patent’s economic or legal life. Capitalized costs will be expensed if patents are not granted.granted or it is determined that the patent is impaired. The Company reviews the carrying value of its patent costs periodically to determine whether the patents have continuing value and such reviews could result in impairment of the recorded amounts. As of March 31,September 30, 2009, twothree U.S. patents have been granted and amortizationgranted. Amortization of these patents commenced upon the date of the grant and will continue over their remaining legal lives.
Stock-Based Compensation
          On March 27, 2009,Payments in equity instruments for goods or services are accounted for by the Boardfair value method. The Company has estimated the forfeiture rate on options to be 20%.
          The Company adopted and the shareholders approved an increase in the numberCompany’s 2007 Long-Term Incentive Plan (the “Plan”), effective November 21, 2006, to provide incentives to certain eligible employees who are expected to contribute significantly to the strategic and long-term performance objectives and growth of the Company. A maximum of 10,000,000 shares of the Company’s common stock available for grant under the 2007 Long Term Incentive Plan (the “Plan”) from 6,000,000 shares to a maximum of 10,000,000 shares for equity compensation to employees, distributors and consultants. On April 22, 2009, the Company filed a registration statement on Form S-8 for registration of the additional shares. The increase in shares availablecan be issued under the Plan will be presented for shareholder approval atin connection with the Company’s next annual shareholders’ meeting.grant of awards. Awards to purchase common stock have been granted pursuant to the Plan and are outstanding to various employees, officers, directors, independent distributors and Scientific Advisory Board (“SAB”) members at prices between $0.19$0.11 and $3.37$0.76 per share, vesting over one- to three-year periods. Awards expire in accordance with the terms of each award and the shares subject to the award are added back to the Plan upon expiration of the award. Awards outstanding as of March 31,September 30, 2009, net of awards expired, are for the purchase of 7,807,4238,619,730 shares of the Company’s common stock.

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          In certain circumstances, the Company issued common stock for invoiced services to pay contractors and vendors, and in other similar situations. In accordance with Emerging Issues Task Force Issue No. 96-18,Accounting for Equity Instruments That Are Issued to Other Than Employees for Acquiring or in Conjunction with Selling Goods or Services, (“EITF 96-18”), paymentsPayments in equity instruments to non-employeesnon-

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employees for goods or services are accounted for by the fair value method, which relies on the valuation of the service at the date of the transaction, or public stock sales price, whichever is more reliable as a measurement.
          Compensation expense was calculated using the fair value method during the three and nine month periods ended March 31,September 30, 2009 and 2008 using the Black-Scholes option pricing model. Compensation based options for the purchase of 4,760,000 shares of common stocktotaling 756,000 were granted during the three month period ended September 30, 2009 and nineno compensation based options were granted during the three month periodsperiod ended March 31, 2009.September 30, 2008. Warrants for the purchase of 300,000 and 820,000280,000 shares were granted to consultants and SAB members during the three month period ended September 30, 2008 and ninenone were granted during the three month periodsperiod ended March 31, 2009, respectively.September 30, 2009. The following assumptions were used for options and warrants granted during the three month period ended September 30, 2009 and nine month periods ended March 31, 2009:2008:
 1. risk-free interest rate of between 1.152.42 and 2.78 percent;3.52 percent for the three months ended September 30, 2008 and 2009, respectively;
 
 2. dividend yield of -0- percent;
 
 3. expected life betweenof 3 andto 6 years; and
 
 4. a volatility factor of the expected market price of the Company’s common stock between 228 and 231 percent during the three month period ended March 31, 2009 and betweenof 204 and 231337 percent for the nine month periodthree months ended March 31, 2009.September 30, 2008 and 2009, respectively.
Derivative Financial Instruments
          We do not use derivative instruments to hedge exposures to cash flow, market, or foreign currency risks. However, we have entered into certain other financial instruments and contracts, such as freestanding warrants with features that are not afforded equity classification. These instruments are required to be carried as derivative liabilities, at fair value, in our financial statements. See Note 7 — Common Stock and Warrant Offerings for additional information.
Derivative financial instruments as defined in Financial Accounting Standard No. 133,Accounting for Derivative Financial Instruments and Hedging Activities,(“FAS 133”), consist of financial instruments or other contracts that contain a notional amount and one or more underlying variables (e.g. interest rate, security price or other variable), require no initial net investment and permit net settlement. Derivative financial instruments may be free-standing or embedded in other financial instruments. Further, derivative financial instruments are initially, and subsequently, measured at fair value and recorded as liabilities or, in rare instances, assets.
          We do not useestimate fair values of derivative instruments to hedge exposures to cash flow, market, or foreign currency risks. However, we have entered into certain other financial instruments using various techniques (and combinations thereof) that are considered to be consistent with the objective measurement of fair values. In selecting the appropriate technique, we consider, among other factors, the nature of the instrument, the market risks that it embodies and contracts,the expected means of settlement. For less complex derivative instruments, such as freestanding warrants, with features that are not afforded equity classification. As required by SFAS 133, these instruments are required to be recorded as derivative liabilities, at fair value, in our financial statements.
The following table summarizes the components of derivative liabilities as of March 31, 2009:
     
Investor warrants issued March 16, 2009 $2,179,945
Investor warrants issued March 26, 2009  5,067,940
    
Total investor warrants $7,247,885
    

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          Wewe generally use the Black-Scholes-MertonBlack Scholes Merton option valuation technique, adjusted for the effect of dilution, to determine the fair value of our free standing warrants because it embodies all of the requisite assumptions (including trading volatility, estimated terms, and risk free rates) necessary to determine the fair value these instruments. Estimating fair values of derivative financial instruments requires the development of significant and subjective estimates that may, and are likely to, change over the duration of the instrument with related changes in internal and external market factors. In addition, option-based techniques are highly volatile and sensitive to changes in the trading market price of our common stock. Since derivative financial instruments are initially and subsequently carried at fair values, our income will reflect the volatility in changes to these estimateestimates and assumption changes.assumptions.

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          The following table summarizes the effects on our income (expense) associated with changes in the fair values of our derivative financial instruments by type of financing for the three months ended March 31, 2009.September 30, 2009:
     
Investor Warrants issued March 16, 2009 $149,935
Investor Warrants issued March 26, 2009  350,927
    
Total change in fair value of derivative liability $500,862
    
     
  Three months ended 
  September 30, 2009 
     
Investor warrants issued March 16, 2009 $986,745 
Investor warrants issued March 26, 2009  2,294,245 
Investor warrants issued April 6, 2009  1,013,758 
     
Day-one derivative loss:    
Investor warrants issued April 6, 2009   
    
Total change in fair value of derivative liability $4,294,748 
    
          There were no derivative financial instruments outstanding and no changes to fair value of derivative liability for the three month period ended September 30, 2008.
          Our derivative liabilities as of March 31, 2009 and our derivative losses from March 30, 2009 through March 31, 2009 are significant to our financial statements.statements for the three month period ended September 30, 2009. The magnitude of derivative income (expense) reflects the market price of our common stock, which significantly affects the fair value of our derivative financial instruments, experienced material price fluctuations. To illustrate, the closing price of our common stock increased from $0.73 on March 30, 2009 to $0.775 on March 31, 2009. The higher stock price had the effect of significantly increasing the fair value of our derivative liabilities and, accordingly, we were required to adjust the derivatives to these higher values with charges to changes in fair value of derivative liability.following:
The market price of our common stock, which significantly affects the fair value of our derivative financial instruments, experienced material price fluctuations. To illustrate, the closing price of our common stock decreased from $0.67 on June 30, 2009 to $0.38 on September 30, 2009. The lower stock price had the effect of significantly decreasing the fair value of our derivative liabilities and, accordingly, we were required to adjust the derivatives to these lower values with a credit to derivative income.
In connection with our accounting for the April 6, 2009 financing, we encountered a day-one derivative loss related to the recognition of derivative instruments arising from the arrangement. That means that the fair value of the warrants exceeded the proceeds that we received from the arrangement and we were required to record a loss to record the derivative financial instruments at fair value. The loss that we recorded amounted to $2,605,466. We did not enter into any other financing arrangements during the periods reported that reflected day-one loss.
          The following table summarizes the number of common shares indexed to the derivative financial instruments classified as liabilities as of March 31,June 30, 2009 and September 30, 2009:
     
Warrants issued March 16, 2009  3,925,000 
Warrants issued March 26, 2009  9,115,000 
Warrants issued April 6, 20094,460,000
    
Total warrants issued for the purchase of common stock  13,040,00017,500,000 
    
Fair Value Measurements: Fair value measurement requirements are embodied in certain accounting standards applied in the preparation of our financial statements. Significant fair value measurements resulted from the application of SFAS 133 and Statement of Financial Accounting Standard No. 150Accounting for Certain Financial Instruments with Characteristics of both Liabilities and Equity(SFAS 150) to our common stock and warrant financing arrangements and SFAS 123R to our share-based payment arrangements. Statement of Financial Accounting Standards No. 157Fair Value Measurements(SFAS 157) defines fair value, establishes a framework for measuring fair value in generally accepted accounting principles, and expands disclosures about fair value measurements. SFAS 157 was effective for our fiscal year beginning July 1, 2008 for our financial instruments measured at fair value on a recurring basis excluding employee options. This Statement applies under other accounting pronouncements that require or permit fair value

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measurements, the FASB having previously concluded in those accounting pronouncements that fair value is the relevant measurement attribute. Accordingly, this standard does not require any new fair value measurements. Adoption of this standard did not result in a material financial affect. See our policy note related to Financial Instruments, above, and Note 7 — Common Stock and Warrant Offering for disclosures related to our common stock and warrant financing arrangement and our stock option accounting, respectively.
          Statement of Financial Accounting Standard No. 159The Fair Value Option for Financial Assets and Financial Liabilities(SFAS 159) permits entities to choose to measure many financial instruments and certain other items at fair value. It was effective for our year beginning July 1, 2008. Upon its adoption and at this time, we do not intend to reflect any of our current financial instruments at fair value (expect that we are required to carry our derivative financial instruments at fair value under SFAS 133). However, we will consider the appropriateness of recognizing financial instruments at fair value on a case by case basis as they arise in future periods.
          We analyze convertible debentures under the guidance provided by Emerging Issues Task Force Issue No. 00-19,Accounting for Derivative Financial Instruments Indexed to, and Potentially Settled in, a Company’s Own Stock,(“EITF 00-19”) and Emerging Issues Task Force Issue No. 05-02,Meaning of “Conventional Convertible Debt Instrument” in Issue No. 00-19, (“EITF 05-02”) and review the appropriate classification under the provisions of SFAS 133 and EITF 00-19.Instruments
Convertible Debt Instruments:          We issued convertible debt in September and October 2007. We review the terms of convertible debt and equity instruments that we issue to determine whether there are embedded derivative instruments, including the embedded conversion options, that are required to be bifurcated and accounted for separately as derivative instrument liabilities. Also, in connection with the sale of convertible debt and equity instruments, we may issue freestanding options or warrants that may, depending on their terms, be accounted for as derivative instrument liabilities, rather than as equity. For

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option-based derivative financial instruments, we use the Black-Scholes option pricing model to value the derivative instruments.
          Certain instruments, including convertible debt and equity instruments and the freestanding warrants issued in connection with those convertible instruments, may be subject to registration rights agreements, which impose penalties for failure to register the underlying common stock by a defined date. These potential penalties are accounted for in accordance with Statement of Financial Accounting Standards No. 5,Accounting for Contingencies, (“SFAS 5”).
          When the embedded conversion option in a convertible debt instrument is not required to be bifurcated and accounted for separately as a derivative instrument, we review the terms of the instrument to determine whether it is necessary to record a beneficial conversion feature, in accordance with Emerging Issues Task Force Issue No. 98-05,Accounting for Convertible Securities with Beneficial Conversion Features or Contingently Adjustable Conversion Ratios,(“EITF 98-05”), and Emerging Issues Task Force Issue No. 00-27,Application of Issue No. 98-5 to Certain Convertible Instruments, (“EITF 00-27”).feature. When the effective conversion rate of the instrument at the time it is issued is less than the fair value of the common stock into which it is convertible, we recognize a beneficial conversion feature, which is credited to equity and reduces the initial carrying value of the instrument.
          When convertible debt is initially recorded at less than its face value as a result of allocating some or all of the proceeds received in accordance with Accounting Principles Board Opinion No. 14,Accounting for Convertible Debt and Debt Issued with Stock Purchase Warrants, (“APB 14”), warrants classified as equity,to derivative instrument liabilities, to a beneficial conversion feature or to other instruments, or using a residual method for derivative liabilities the discount

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from the face amount, together with the stated interest on the convertible debt, is amortized over the life of the instrument through periodic charges to income, using the effective interest method.
Income Taxes
          Income taxes are accounted for under the asset and liability method. Deferred tax assets and liabilities are recognized for the future tax consequences attributable to differences between the financial statement carrying amounts of existing assets and liabilities and their respective tax bases and operating loss and tax credit carry-forwards. Deferred tax assets and liabilities are measured using statutory tax rates expected to apply to taxable income in the years in which those temporary differences are expected to be recovered or settled. The effect on deferred tax assets and liabilities from a change in tax rates is recognized in income in the period that includes the effective date of the change.
Concentration of Credit Risk
          Statement of Financial Accounting Standards No. 105,Disclosure of Information About Financial Instruments with Off-Balance Sheet Risk and Financial Instruments with Concentrations of Credit Risk, (“SFAS 105”), requires disclosure ofWe disclose significant concentrations of credit risk regardless of the degree of such risk. Financial instruments with significant credit risk include cash and marketable securities. At March 31,September 30, 2009, the Company had approximately $2,083,000$479,000 in cash accounts at one financial institution and $725,000approximately $126,000 in an investment management account at another financial institution.
Effect of New Accounting Pronouncements
          We have reviewed recently issued, but not yet effective, accounting pronouncements and do not believe any such pronouncements will have a material impact on our financial statements.
          SFAS 157, which defines fair value, establishes guidelines for measuring fair value and expands disclosures regarding fair value measurements. In February 2008 the FASB issuedFASB Staff Position No. 157-2, Effective Date of FASB Statement No. 157, which provides a one year deferral of the effective date for non-financial assets and non-financial liabilities, except those that are recognized or disclosed in the financial statements at fair value annually. SFAS 157 defines a three level valuation hierarchy for disclosure of fair value instruments as follows:
     Fair value hierarchy:
(1)Level 1 inputs are quoted prices in active markets for identical assets and liabilities, or derived there from. Our trading market values and the volatilities that are calculated thereupon are level 1 inputs.
(2)Level 2 inputs are inputs other than quoted prices that are observable. We use the current published yields for zero-coupon US Treasury Securities, with terms nearest the remaining term of the warrants for our risk free rate.
(3)Level 3 inputs are unobservable inputs. Inputs for which any parts are level 3 inputs are classified as level 3 in their entirety. The remaining term used equals the remaining contractual term as our best estimate of the expected term.
Note 3 —Accounting for Intellectual Property
          Long-lived assets of the Company are reviewed at least annually as to whether their carrying value has become impaired, pursuant to guidance established in Statement of Financial Accounting Standards No. 144,Accounting for the Impairment or Disposal of Long-Lived Assets, (“SFAS 144”).impaired. The Company assesses impairment at least annually or whenever events or changes in circumstances indicate that the carrying amount of a long-lived asset may not be recoverable. When an assessment forassessing impairment of long-lived assets, long-lived assets to be disposed of, and certain identifiable intangibles related to those assets is performed, the Company is required to compare the net carrying value of long-lived assets on the lowest level at which cash flows can be determined on a consistent basis to the related estimates of future undiscounted net cash flows for such properties. If the net carrying value exceeds the net cash flows, then impairment is recognized to reduce the carrying value to the estimated fair value, generally equal to the future discountedundiscounted net cash flow.

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          The recurring losses experienced by the Company have resulted in management’s assessment of impairment with respect to the capitalized patent costs. Analysis generated for this assessment concluded that sales volumes, less the cost of manufacturing the product sold and less the marketing and sales cost of generating the revenues, support management’s conclusion that no impairment to the capitalized patent costs has occurred.
Note 4 — Convertible Debentures
          On September 26, 2007 and October 31, 2007, the Company issued convertible debentures in a private placement offering that bear interest at 8 percent per annum and have a term of three years. The convertible debentures are convertible into the Company’s common stock at $0.20 per share during their

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term and at maturity, at the Company’s option, may be repaid in full or converted into common stock at the lower of $0.20 per share or the average trading price for the 10 days immediately prior to the maturity date.date on September 26, 2010 and October 31, 2010.
          Gross proceeds of $1,490,000 were distributed to the Company pursuant to the issuance of convertible debentures in the private placement offering. The Company also issued warrants to purchase shares of the Company’s common stock at $0.30 per share in the private placement offering.
          Prior to conversion or repayment of the convertible debentures, if (i) the Company fails to remain subject to the reporting requirements under the Exchange Act for a period of at least 45 consecutive days, (ii) the Company fails to materially comply with the reporting requirements under the Exchange Act for a period of 45 consecutive days, (iii) the Company’s common stock is no longer quoted on the Over the Counter Bulletin Board or listed or quoted on a securities exchange, or (iv) a Change of Control (as defined in the convertible debentures) is consummated, the Company will be required upon the election of the holder to redeem the convertible debentures in an amount equal to 150 percent of the principal amount of the convertible debenture plus any accrued or unpaid interest.
          The Company determined that the convertible debentures did not satisfy the definition of a conventional convertible instrument, under the guidance provided in EITF Issues 00-19 and 05-02, as an anti-dilution provision in the convertible debentures reduces the conversion price dollar for dollar if the Company issues common stock with a price lower than the conversion price of the convertible debentures. However, the Company has reviewed the requirements of EITF Issue 00-19applicable guidance and concluded that the embedded conversion option in the convertible debentures qualifies for equity classification, under EITF Issue 00-19, and thus, is not required to be bifurcated from the host contract. The Company also determined that the warrants issued in the private placement offering qualify for equity classification under the provisions of SFAS 133 and EITF Issue 00-19.classification.
          In addition, the Company has reviewed the terms of the convertible debentures to determine whether there are any other embedded derivative instruments that may be required to be bifurcated and accounted for separately as derivative instrument liabilities. Certain events of default associated with the convertible debentures, including the holder’s right to demand redemption in certain circumstances, have risks and rewards that are not clearly and closely associated with the risks and rewards of the debt instruments in which they are embedded. The Company has reviewed these embedded derivative instruments to determine whether they should be separated from the convertible debentures. However, at this time, the Company does not believe that the value of these derivative instrument liabilities is material.
          In accordance with the provisions of APB Opinion No. 14, theThe Company allocated the proceeds received in the private placement to the convertible debentures and warrants to purchase common stock based on their relative estimated fair values. In accordance with EITF Issues 98-5 and 00-27, managementManagement determined that the convertible debentures contained a beneficial conversion feature based on the effective conversion price after allocating proceeds of the convertible debentures to the common stock purchase warrants. As a result, the Company allocated $174,255 to the convertible debentures, $578,185 to the common stock warrants, which was recorded in additional paid-in-capital, and $737,560 to the beneficial conversion feature. The discount from the face amount of the convertible debentures represented by the value initially assigned to any associated warrants and to any beneficial conversion feature is amortized over the period to the due date of each convertible debenture, using the effective interest method.

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          Effective interest associated with the convertible debentures totaled $127,576$109,111 and $265,513$63,742 for the three and nine month periods ended March 31,September 30, 2009 respectively. For the three and nine month periods ended March 31, 2008, effective interest associated with the convertible debentures totaled

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$54,320 and $101,258, respectively. Effective interest is accreted to the balance of convertible debt until maturity. A total of $256,568 was paid for commissions and expenses incurred in the 2007 private placement offering which is being amortized into interest expenses over the term of the convertible debentures on a straight-line basis. As of March 31,September 30, 2009 the Company has recorded accumulated amortization of 2007 deferred offering costs of $127,226.$165,078.
Note 5 — Line of Credit and Notes Payable
          The Company established a line of credit to borrow against its marketable securities and any cash received from redemption of its marketable securities. Under an agreement to expandextend the line of credit from 50% to 80% of the face value of its marketable securities, as of September 30, 2009,the Company maycan borrow up to 580,000.$580,000. The line is collateralized by the Company’s marketable securities. The interest rate charged through March 31,September 30, 2009, 4.473.00 percent, is 1.220.25 percentage points abovebelow the published Wall Street Journal Prime Rate, which was 3.25 percent as of March 31,September 30, 2009. As of March 31,September 30, 2009, the Company has borrowed approximately $325,000$580,000 including accrued interest from the line.
          Effective September 15, 2009, the Company received a bridge loan in the amount of $100,000 from each of Mr. Thompson and Mr. Mauro, members of the Company’s board of directors. The terms of the notes are for one month with interest payable at a rate of 10% per annum. Accrued interest is payable in cash by the Company upon repayment of the note at the maturity date. All parties have agreed to an extension of the term of these notes. See Note 9 — Subsequent Events for additional information. On September 24, 2009, the Company received an additional loan for $500,000 from a shareholder with simple interest payable on the unpaid principal balance equal to 3% per calendar month through March 24, 2010.
Note 6 — Stockholders’ Equity
          As of March 31,During the three months ended September 30, 2009, the Company issued common stock and warrants in a private offering, resulting in gross proceeds to the Company of approximately $2,608,000. As$904,000. The Company sold an aggregate of March 31, 2009, 13,040,0002,583,668 shares of common stock and warrants to purchase 13,040,000516,724 shares of common stock for three years at $0.50 per share were issued to participants in the offering. These warrants are exercisable for a period of three years from the date of issuance at an exercise price of $0.50 per share.
          In accordance with SFAS 123(R) and EITF 96-18, paymentsPayments in equity instruments for goods or services are accounted for byunder the guidance of share based payments, which require use of the fair value method. For the three and nine months ended March 31,September 30, 2009 and 2008, stock based compensation of $352,132$802,248 and $568,219$126,022, respectively, was reflected as an increase to additional paid in capital. Of the $352,132$802,248 stock based compensation for the three months ended March 31,September 30, 2009, $202,609$438,867 was employee related and $149,523$363,381 was non-employee related. ForOf the nine months ended March 31, 2009,$126,022 stock based compensation of $353,406for the three months ended September 30, 2008, $88,000 was employee related and $214,813$38,022 was non-employee related.
          Compensation based warrants for the purchase of 300,000 and 820,000280,000 shares of the Company’s common stock were granted to consultants for services rendered during the three and nine month periodsperiod ended March 31, 2009, respectively.September 30, 2008. The value of thethese warrants granted was estimated at $60,008$49,235, and $134,391 forwas expensed over the service period. No compensation based warrants were granted during the three and nine month periodsperiod ended March 31, 2009, respectively.September 30, 2009.
          The Company’s Articles of Incorporation authorize the issuance of preferred shares. However, as of March 31,September 30, 2009, none have been issued nor have any rights or preferences been assigned to the preferred shares by the Company’s Board of Directors.

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Note 7 — Common Stock and Warrant OfferingOfferings
          In March and April of 2009 we entered into subscription agreements withissued and sold to accredited investors to purchase units that consistedan aggregate of 17,500,000 shares of common stock and warrants to purchase the same number of shares of common stock.
The offering occurred in three closings:
  March 16, 2009: The issuance of 3,925,000 shares of common stock of the Company at a purchase price of $0.20 per share and issued warrants exercisable for 3,925,000 shares of our common stock with a strikean exercise price of $0.50.$0.50 per share. Gross proceeds received amounted to $785,000. Total cash fees for this offering were $78,500.
 
  March 26, 2009: The issuance of 9,115,000 shares of common stock of the Company at a purchase price of $0.20 per share and issued warrants exercisable for 9,115,000 shares of our

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common stock with a strikean exercise price of $0.50.$0.50 per share. Gross proceeds received amounted to $1,823,000. As of March 31, 2009, the Company received $770,000 additional gross proceeds into escrow which is classified as restricted cash.Total cash fees for this offering were $182,300.
 
  April 6, 2009: The issuance of 4,460,000 shares of common stock of the Company at a purchase price of $0.20 per share and issued warrants exercisable for 4,460,000 shares of our common stock with a strikean exercise price of $0.50.$0.50 per share. Gross proceeds received amounted to $892,000. Total cash fees for this offering were $39,200.
          We extendedThe investors in these offerings also received anti-dilution protection towhich provides that if, on or before March 6, 2011, the investors in which if we issueCompany issues shares of common stock or anycertain securities giving rights to purchase common stock at a price below $0.20, for a period of two years, thethen such investors will receive broad-based weighted average anti-dilution protection and will be issued for no additional consideration a number of additional shares of common stock for no additional considerationas is calculated based on a broad-based weighted average anti-dilution formula; provided, that in the case of an issuance for a price below $0.10 per share, we arethe Company shall only be required to issue additionalto such investors shares of common stock as if thesuch additional shares were issued or sold at $0.10 per share. We have
          The Company has the option to redeem the warrants at ourits option at a redemption price of $0.01 per share provided that (i) the market price of the Company’s common stock has equaled or exceeded 200% of the exercise price for any 20 consecutive trading days and (ii) the average trading volume exceeds 100,000 shares per day.
          In our evaluation of the purchase transaction, we concluded that the Common Stock issued met equity classification. There were no terms and conditions associated with the Common Stock that warranted classification outside of stockholders’ equity pursuant to either Statement of Financial Accounting Standards No. 150,Accounting for Certain Financial Instruments with Characteristics of Both Liabilities and Equity, (“FAS 150”), orEmerging Issues Task Force Consensus No. D-98 Classification and Measurement of Redeemable Securities,(“EITF D-98”).
          The overall accounting for the warrants required consideration regarding the classification of the investor and placement agent warrants. Warrants are derivative financial instruments that are indexed to the Company’s own stock, and classified in Stockholders’ equity if they meet eight specific conditions for equity classification provided in EITF 00-19,Accounting for Derivative Financial Instruments Indexed to, and Potentially Settled in, a Company’s Own Stock. (“EITF 00-19”) In evaluating the warrants, under EITF 00-19, there were no explicit conditions that required net cash settlement and the contract permitted us to settle in unregistered shares. At inception, the warrants met all the requirements for equity classification.
The proceeds were allocated to the common stock and warrants based on their relative fair values in accordance with Accounting Principles Board Opinion No. 14,Accounting for Convertible Debt and Debt Issued with Stock Purchase Warrants,(“APB 14”).values.
          The following table illustrates how the proceeds arising from the offerings were allocated on the inceptionrelevant closing date:
        
 March 16, March 26,             
 2009 2009  March 16, 2009 March 26, 2009 April 6, 2009 
Classification Allocation Allocation  Allocation Allocation Allocation 
Common stock $479,536 $1,228,291  $479,536 $1,228,291 $ 
Paid in Capital ( Warrants) 305,464 594,709 
Paid-in Capital (Warrants) 305,464 594,709 3,510,466 
Day-one derivative loss    (2,605,466)
            
Proceeds $785,000 $1,823,000 
Allocation $785,000 $1,823,000 $905,000 
            
          In connection with this offering, placement agents received warrants to purchase shares of our common stock withstock. These warrants are exercisable for a strikeperiod of three years from the date of issuance at an exercise price of $0.50 and a term of three years.per share. We determined that these placement agent warrants met the conditions

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for equity classification. The following is a table of the placement

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agent warrants issued and their fair value on the date of issuance which was recorded in stockholder’s equity:issuance:
        
 Common          
 shares    Common shares   
 indexed to the    indexed to   
 placement    the placement   
 agent warrants Fair value  agent warrants Fair value 
March 16, 2009 392,500 $100,009  392,500 $100,009 
March 26, 2009 911,500 378,819  911,500 378,819 
April 6, 2009 196,000 154,272 
          
Total 1,304,000 $478,828  1,500,000 $633,100 
          
          The placement agent warrants were valued using the Black-Scholes-MertonBlack-Scholes Merton valuation model,technique, adjusted for the effects of dilution using the following assumptions:
Significant assumptions (or ranges):
         
  March 16, March 26,
  2009 2009
Trading market values $0.50  $0.50 
Term (years)  3.00   3.00 
Volatility  151%  151%
Risk-free rate  1.39%  1.29%
Dividends      
             
  March 16, 2009 March 26, 2009 April 6, 2009
Trading market values (1) $0.50  $0.50  $0.50 
Term (years) (3)  3.00   3.00   3.00 
Volatility (1)  151%  151%  151%
Risk-free rate (2)  1.39%  1.39%  1.37%
Dividends         
          On March 30, 2009, we entered into an Amended Unit Subscription Agreement which included liquidating damages in the event we do not file our current reports under the Securities and Exchange Act of 1934. This provision causedresulted in the investor warrants to no longer meetmeeting the provisions of EITF 00-19applicable requirements for equity classification and they required reclassificationclassification. As such, warrants issued pursuant to liabilities as of this date. This required usthe offering valued at $7,652,023, were reclassified to reclassify the warrants as derivative liabilities at their fair values as of the date of the amended agreement and, subsequently account for the warrants at fair value each reporting period with changes recognized in income.liabilities. The placement agent warrants continued to achieve equity classification.
          We estimated the fair value of the warrants on the date they required reclassification as a liability and at March 31, 2009,each subsequent reporting period, using the Black-Scholes-MertonBlack-Scholes Merton valuation technique, adjusted for the effect of dilution because that technique embodies all of the assumptions (including, volatility, expected terms, and risk free rates) that are necessary to fair value freestanding warrants.
          The following table reflects the fair values of these derivative financial instruments:
         
  March 30, 2009  March 31, 2009 
   
Common stock and warrant offering:        
March 16, 2009 offering (warrants) $2,030,010  $2,179,945 
March 26, 2009 offering (warrants)  4,717,013   5,067,940 
   
  $6,747,023  $7,247,885 
   
         
Change in fair value of derivative liability     $500,862 
        
         
Significant assumptions (or ranges):        
Trading market values $0.50  $0.50 
Term (years)  2.96   2.99 
Volatility  152%  152%
Risk-free rate  1.20%  1.15%
Dividends      
          The fair value of the warrants has been determined to be based on level 2 inputs under the guidance of SFAS 157.
         
  September 30, 2009  June 30, 2009 
Common stock and warrant offering:        
March 16, 2009 offering (warrants) $922,768  $1,909,513 
March 26, 2009 offering (warrants)  2,152,052   4,446,297 
April 6, 2009 offering (warrants)  1,060,142   2,073,900 
       
  $4,134,962  $8,429,710 
       
         
Significant assumptions (or ranges):        
Trading market values (1) $0.38  $0.67 
Term (years) (3)  2.5   2.7 
Volatility (1)  153%  154%
Risk-free rate (2)  0.95-1.45%  1.64%
Dividends      

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          Under the fair value hierarchy, the fair value of these warrants was determined to be classified as level 3. Total cash fees for this offering were $260,800.
          On August 5, 2009 we entered into a Common Stock and Warrant Offering Agreement which involved the issuance of 2,583,668 shares of common stock of the Company at a purchase price of $0.35 per share and the issuance of warrants exercisable for 516,724 shares of our common stock. These warrants are exercisable for a period of three years from the date of issuance at an exercise price of $0.50 per share. Total proceeds from this transaction were $904,287. Total cash fees for this offering were $46,013.
          In our evaluation of the purchase transaction, we concluded that the Common Stock issued met equity classification. In evaluating these warrants, there were no explicit conditions that required net cash settlement and the contract permitted us to settle in unregistered shares and the warrants met all the requirements for equity classification. The proceeds were allocated to the common stock and warrants based on their relative fair values.
          The following table illustrates how the proceeds from the offerings were allocated on the date of closing:
     
  August 5, 2009 
Classification Allocation 
Common stock $682,715 
Paid-in Capital (Warrants)  221,572 
    
Proceeds $904,287 
    
          In connection with this offering, placement agents received warrants to purchase shares of our common stock. These warrants are exercisable for a period of three years from the date of issuance at an exercise price of $0.50 per share. We determined that placement agent warrants met the conditions for equity classification. The following is a table of the placement agent warrants issued and their fair value on the date of issuance which was recorded in stockholder’s equity:
         
  Common shares  
  indexed to the  
  placement  
  agent warrants Fair value
August 5, 2009  276,473  $121,535 
          The placement agent warrants and the investor warrants were valued using the Black-Scholes Merton valuation technique, adjusted for the effects of dilution using the following assumptions:
Significant assumptions (or ranges):
     
  August 5, 2009
Trading market values (1) $0.60 
Term (years) (3)  3.00 
Volatility (1)  151%
Risk-free rate (2)  1.78%
Dividends   

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Note 8 — Contingencies and Litigation
          On February 27, 2009, Zrii, LLC (“Zrii”) filed a complaint against the Company and two former Zrii independent contractors in the United States District Court for the Southern District of California. The complaint makes allegations of intentional interference with contractual relations with Zrii employees and distributors, intentional interference with Zrii’s prospective economic advantage, racketeering, misappropriation of Zrii’s proprietary information and trade secrets, violation of the Computer Fraud and Abuse Act, the Wiretap Act, the Stored Communications Act, and unfair competition, in addition to numerous other related claims. Zrii seeks injunctive relief enjoining the Company from using or disclosing Zrii’s trade secrets and proprietary information and from interfering with Zrii’s employees and distributors, general damages of at least $75 million, lost profits, royalties, punitive damages, disgorgement of profits, and attorneys’ fees and costs. We filed a motion to dismiss on March 17, 2009.
          On May l, 2009, Zrii filed a First Amended Complaint, mooting the Motion to Dismiss. The First Amended Complaint names, as a defendant, the Company and only one of the two individuals, Tyler Daniels, who were named defendants in the initial Complaint. In the First Amended Complaint, Zrii alleges that the Company actively conspired with Mr. Daniels, and others, to wrongfully solicit Zrii employees and business and schemed to take and use Zrii’s proprietary and trade secret information. The claims against the Company include Intentional Interference with Contractual Relations, Intentional Interference with Prospective Economic Advantage, Misappropriation of Trade Secrets, Violation of the Computer Fraud and Abuse Act, Violation of the Wiretap Act, Violation of Stored Communications Act, Conversion, Unfair Competition, and Unjust Enrichment. One of the claims in the initial Complaint, namely a claim based upon alleged violations of 18 U.S.C. 196I et. seq., a Civil Rico statute, is not present in this First Amended Complaint. In its prayer for relief Zrii is demanding equitable relief and damages. The Company responded to this new pleading by filing a Motion to Dismiss.
          The Company has retained outside counsel to respond to the claims of Zrii and consider any potential counter claims by the Company. Currently,Management believes that the claims against the Company believes the claims of Zrii to be withoutlack merit and intends to vigorously defend the action vigorously.if it is not dismissed based on the pending motion. While the Company currently believes that the ultimate outcome of these proceedings will not have a material adverse effect on the Company, litigation is subject to inherent uncertainties. Were an unfavorable ruling to occur,In the event that the action is not dismissed, there exists the possibilityis a risk of a material adverse impact onresult.
Note 9 — Subsequent Event
          Two bridge loans in the resultsamount of operations$100,000 from each of Mr. Thompson and Mr. Mauro, members of the Company.Company’s board of directors and related parties of the Company, have been extended two months beyond the initial term to December 15, 2009. All other terms of the notes remain the same.

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Item 2. Management’s Discussion and Analysis of Financial Condition and Results of Operations
ThisThe following discussion and analysis contains forward-looking statements within the meaning of the federal securities laws. We urge you to carefully review our description and examples of forward- looking statements included in the section entitled “Cautionary Note Regarding Forward-Looking Statements” at the beginning of this report. Forward-looking statements speak only as of the date of this report and we undertake no obligation to publicly update any forward-looking statements to reflect new information, events or circumstances after the date of this report. Actual events or results may differ materially from such statements. In evaluating such statements, we urge you to specifically consider various factors identified in this report, including the matters set forth below in Part II, Item 1A of this report, any of which could cause actual results to differ materially from those indicated by such forward-looking statements. The following discussion and analysis should be read in conjunction with the accompanying Financial Statementsfinancial statements and related notes, as well as the section entitled “Cautionary Note Regarding Forward-Looking Statements” in this report, as well as the Financial Statements and related notes in our Annual Reportreport on Form 10-KSB10-K for the fiscal year ended June 30, 20082009 and the risk factors discussed therein. The statements contained in this report that are not purely historical are forward-looking statements. “Forward-looking statements” include statements regarding our expectations, hopes, intentions, or strategies regarding the future. Forward-looking statements include statements regarding future products or product development; statements regarding future selling, general and administrative costs and research and development spending, and our product development strategy; statements regarding future capital expenditures and financing requirements; and similar forward-looking statements. It is important to note that our actual results could differ materially from those contained in such forward-looking statements.
Overview
          This management’s discussion and analysis discusses the financial condition and results of operations of Lifevantage Corporation (the “Company”, “Lifevantage”, or “we”, “us” or “our”) and its wholly-owned subsidiary, Lifeline Nutraceuticals Corporation (“LNC”). The Company experienced a significant change in fair value of its derivative warrant liability of approximately $4,295,000 which was recorded as other income during the three month period ended September 30, 2009. Absent the effect of the change in fair value of the derivative warrant liability, the Company would have reported a loss.
          At present,We are a publicly traded dietary supplement company which markets and sells its products through the network marketing or multi-level marketing industry and seeks to enhance life through anti-aging and wellness products while creating business opportunities for all people. We offer products in two principal categories: dietary supplements that combat oxidative stress and anti-aging skincare. Currently, we primarilymanufacture, market, distribute and sell a singletwo products, our centerpiece product, Protandim®. We developed Protandim®, a proprietary blenddietary supplement, and our Lifevantage TrueScience™ Anti-Aging Cream. We primarily sell our products in the United States, and have recently begun sales into Mexico, through a network of ingredients that has (through studies on animalsindependent distributors, preferred customers and humans) demonstrated the ability to increase the production of antioxidant enzymes including superoxide dismutase (“SOD”) and catalase (“CAT”) in brain, liver, and blood, the primary battlefields for oxidative stress.direct customers. We also currently sell Protandim® is designedthrough our direct to induce the human body to produce more of its own catalytic antioxidants,consumer sales channel and to decreaseone retail store, GNC.
          Our revenue significantly depends upon the processnumber and productivity of lipid peroxidation, an indicator of oxidative stress. Each component of Protandim® has been selected for its abilityour independent distributors. As a result, it is vital to meet these criteria. Low, safe doses of each component help prevent unwanted additional effectsour business that might be associated with one or another of the components, none of which have been seen in the formulation.
we continuously leverage our research and development resources to develop and introduce innovative products. We have developed a skin care product containing Protandim® that we will begin sellingdistributor compensation plan and shipping in the fourth quarter 2009. We intendother incentives designed to develop and market other products that fit within our business model.
          We sell Protandim® directly to individuals through direct to consumer sales and sales bymotivate our independent distributors. We currentlydistributors to market and sell Protandim®our products and to General Nutrition Centers (“GNC”). We began significantbuild sales of Protandim®organizations. If we experience delays or difficulties in the fourth quarter ended June 30, 2005. From June 2005introducing compelling products or attractive initiatives to 2008, sales of Protandim® generallyindependent distributors, this can have declineda negative impact on a monthly basis as we did not successfully market the product through internet and retail channels. During the three months ended March 31, 2009, sales trends began to increase over the prior three month period. Net revenue from Protandim® sales totaled approximately $655,000 and $2,507,000 for the three and nine month periods ended March 31, 2009, respectively, including $511,000 of previously deferred revenue recognized during the nine month period ended March 31, 2009.
          During the nine months ended March 31, 2009, the Company recognized all deferredour revenue and expenses from its retailers, as the Company has determined it has sufficient history to reasonably estimate returns and meets the retail sales recognition requirements pursuant to Staff Accounting Bulletin No. 104,Revenue Recognition, corrected copy(“SAB 104”). Excluding the recognition of prior period deferred revenue of approximately $511,000 from GNC and Vitamin Cottage, net revenue from sales for the nine months ended March 31, 2009 totaled approximately $1,996,000.harm our business.
          Our research efforts to date have been focused on investigating various aspects and consequences of the imbalance of oxidants and antioxidants, a condition resulting in what is known as oxidative stress and which is a central health problems and disorders.antioxidants. We intend to continue our research, development, and documentation of the efficacy of Protandim® to provide credibility to the market. We also anticipate continuing ourundertaking research, and development, testing, and licensing efforts to be able to introduce additional products in the future.

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          Ongoing studies involving Protandim® are currentlyfuture, although we cannot offer any assurance that we will be successful in various stages of completion with several institutions including the University of Colorado at Denver Health Science Center, University of Minnesota’s Masonic Cancer Center, Ohio State University, University Hospital in Brno, Czech Republic, University of Michigan and Louisiana State University. The studies relate to various conditions including pulmonary hypertension, non-alcoholic fatty liver disease, Duchenne muscular dystrophy, coronary artery bypass graft failure, renal failure, diabetes, and photoaging of the skin. The recently completed and published peer-reviewed mouse study at Louisiana State University found a significant increase in the expression levels of SOD and catalase enzymes and tumor incidence and multiplicity were reduced in mice fed a Protandim® diet by 33% and 57%, respectively, compared with mice on a basal diet.this endeavor.
          The primary manufacturing, fulfillment, and shipping components of our business are outsourced to companies we believe possess a high degree of expertise. Through outsourcing, we hope to achieve a more direct correlation between the costs we incur and our level of product sales, versus the relatively high fixed costs of building our own infrastructure to accomplish these same tasks. Outsourcing also

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helps to minimize our commitment of resources to the human capital required to manage these operational components successfully. Outsourcing also provides additional capacity without significant advance notice and often at an incremental price lower than the unit prices for the base service.
          Our expendituresexpenses have consisted primarily of marketing expenses, operating expenses, payroll and professional fees, customer service, research and development and product manufacturing for the marketing and sale of Protandim®.
          We have taken steps that have caused us to incur significant costs which we believe will help increase sales, including the launch of our network marketing sales channel announced in October 2008. We believe that the Company’ssales of our main product, Protandim®, isare well-suited for and will benefit from the network marketing sales channel based upon its unique, patented status and strength of thenumerous scientific studies behind Protandim® which are best communicated in a face to face environment.
          Net revenue from Protandim® sales totaled approximately $1,858,000 for the product.three months ended September 30, 2009 and approximately $1,274,000 for the three months ended September 30, 2008. During the three months ended September 30, 2008, the Company recognized all deferred revenue and expenses from GNC and Vitamin Cottage (retail customers at the time which had unlimited right of return requirements), because the Company determined it has sufficient history to reasonably estimate returns and meets the retail sales recognition requirements. Excluding the recognition of prior period deferred revenue of approximately $511,000 from GNC and Vitamin Cottage, sales for the three months ended September 30, 2008 were approximately $763,000.
Recent Developments
August 2009 Private Placement
          The Company issued common stock and warrants in a private placement offering with aggregate gross proceeds to the Company of $3,500,000.approximately $904,000. The Company sold an aggregate of 17,500,0002,583,668 shares of common stock of the Company at a purchase price of $0.20$0.35 per share and issued warrants exercisable for 17,500,000516,724 shares of common stock of the Company.stock. The warrants have an exercise price of $0.50 per share and may be exercised at any time following issuance during the three year exercise period.
Hiring          Effective September 15, 2009, the Company received a bridge loan in the amount of Personnel
          Pursuant to the launch$100,000 from each of Mr. Thompson and Mr. Mauro, members of the Company’s network marketing sales strategy,board of directors and related parties of the Company. The terms of the notes are for one month with interest payable at a rate of 10% per annum. Accrued interest is payable in cash by the Company recently hired approximately 50 sales, marketing operations, finance and accounting personnel. These individuals, all of whom had been successful in their other network marketing endeavors, were highly sought after in the network marketing arena, due to their successful track record and chose to join the Company based upon their belief in its ability to be successful in the network marketing sales channel. The Company believes that through the experiencerepayment of the newly hired teamnote at the speed whichmaturity date. All parties have agreed to an extension of the Company’s new sales strategy can be successfully deployed will be greatly increased. As of May 14, 2009 the Company had approximately

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2,000 enrolled distributors and effective May 19, 2009, the Company will officially launch its network marketing sales channel. The Company’s recent hiring of additional personnel for its network marketing sales channel will result in substantial additional costs and expenses for the Company. In order to meet these increased expense requirements, the Company’s sales must increase substantially or the Company must raise sufficient amounts of additional capital, and there is no guarantee that eitherterm of these events will occur.two bridge loans through December 15, 2009.
Three and Nine Months Ended March 31,September 30, 2009 Compared to Three and Nine Months Ended March 31,September 30, 2008
          Sales We generated net revenuesales from the sale of our product, Protandim®, of approximately $655,000products approximating $1,858,000 during the three months ended March 31,September 30, 2009, and approximately $784,000 during the three months ended March 31, 2008. We generated net revenuessales of approximately $2,507,000 during the nine months ended March 31, 2009$763,000 and approximately $2,388,000 during the nine months ended March 31, 2008. Included in net revenue for the nine months ended March 31, 2009 isrecognized approximately $511,000 of previously deferred revenue, or a total of approximately $1,274,000, during the three months ended September 30, 2008. Excluding the recognition of prior period deferred revenue of approximately $511,000 from retail sales.GNC and Vitamin Cottage, sales for the three months ended September 30, 2008 were approximately $763,000.

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          The increase in revenue is due to sales through the network marketing or multi-level marketing sales channel. During the three month period ended March 31,September 30, 2009, most of our marketing effort was directed toward building the network marketing sales channel in anticipation of our May 18, 2009 launch.this channel.
          Gross Margin Our gross profit percentage for the three month periods ended March 31,September 30, 2009 and 2008 was 81%83% and 78%, respectively. Our gross profit percentage for the nine month periods ended March 31, 2009 and 2008 was 81% and 77%82%, respectively. The higher gross margin in 2009 was primarily due to efficiencies and cost reductions obtained in manufacturing ofthrough our product and the recognition of higher margin retail revenue and network marketing revenue from sales by our independent distributors.contract manufacturer.
          Operating Expenses Total operating expenses for the three months ended March 31,September 30, 2009 were approximately $2,980,000$4,554,000 as compared to operating expenses of approximately $1,125,000$1,092,000 for the three months ended March 31, 2008. Total operating expenses during the nine month period ended March 31, 2009 were approximately $4,996,000 as compared to operating expenses of approximately $2,990,000 during the nine month period ended March 31,September 30, 2008. Operating expenses consist of marketing and customer service expenses, general and administrative expenses, research and development, and depreciation and amortization expenses. Operating expenses increased due to additional personnel related costs related to the hiring of staffadditional staffing requirements for the deployment of the Company’s network marketing sales channel strategy, commissions for distributors, and higher accrued legal expenses.
          MarketingSales and Customer ServiceMarketing Expenses MarketingSales and customer servicemarketing expense increased from approximately $358,000$485,000 in the three months ended March 31,September 30, 2008 to approximately $1,020,000$2,012,000 in the three months ended March 31, 2009. Marketing and customer service expenses increased from approximately $1,021,000 in the nine months ended March 31, 2008 to $1,827,000 in the nine months ended March 31,September 30, 2009. This increase was due to additional sales and marketing personnel, commissions paid to distributors, website redevelopment and consulting fees.
          General and Administrative Expenses Our general and administrative expense increased from approximately $702,000$514,000 in the three months ended March 31,September 30, 2008 to approximately $1,886,000$2,381,000 in the three months ended March 31, 2009. General and administrative expense also increased from approximately $1,607,000 in the nine months ended March 31, 2008 to $2,896,000 in the nine months ended March 31,September 30, 2009. The increase is primarily due to higher compensation expense for additional personnel related to the rollout of the Company’sour network marketing sales channel and higher accrued legal expenses during the three and nine months ended March 31,September 30, 2009.
          Research and Development Our research and development expendituresexpenses increased from $25,000$53,000 in the three months ended March 31,September 30, 2008 to approximately $34,000$107,000 in the three months ended

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March 31, September 30, 2009 due toas a result of an increase in research and development expensesfees paid to scientific advisory board members related to the developmentscience behind and documentation of the efficacybenefits of Protandim®. For the nine months ended March 31, 2009, our research and development expenditures of approximately $153,000 remain below the research and development expenditures of approximately $244,000 for the nine months ended March 31, 2008.
          Depreciation and Amortization Expense Depreciation and amortization expense increased from approximately $40,000 during the three months ended March 31,September 30, 2008 to approximately $41,000$53,000 in the three months ended March 31, 2009. Depreciation and Amortization expenses increased from approximately $118,000 during the nine months ended March 31, 2008 to approximately $120,000 during the nine months ended March 31,September 30, 2009.
          Net Other Income and Expense We recognized net other expensesincome of approximately $650,000$4,159,000 during the three months ended March 31,September 30, 2009 as compared to net other expensesexpense of approximately $89,000$78,000 during the three months ended March 31, 2008. During the nine months ended March 31, 2009, the Company recognized approximately $820,000 net other expense as compared to net other expenses of approximately $165,000 during the nine months ended March 31,September 30, 2008. This increase is largelyprimarily the result of non-cashthe change in fair value of the derivative expense fromwarrant liability during the three months ended September 30, 2009 of approximately $4,295,000.
Net Income/Loss The Company’s net income was approximately $1,150,000 for the three month period ended September 30, 2009 compared to a net loss of approximately $131,000 for the three month period ended September 30, 2008, primarily as a result of the change in fair value of the Company’s derivative warrant liability related toof approximately $4,295,000. Absent the 2009 private placement of common stock and warrants as well as the interest expenses from the 2008 private placement of convertible debentures.
Net Loss As a resulteffect of the revenues and expenses described above,change in fair value of the Company’s net loss was approximately $(3,100,000) forderivative warrant liability, the three months ended March 31, 2009 compared toCompany would have incurred a net loss of approximately $(605,000) for the three months ended March 31, 2008. For the nine month period ended March 31, 2009, the Company’s net loss was approximately $(3,797,000) compared to a net loss of approximately $(1,305,000) for the nine month period ended March 31, 2008. During the nine month period ended March 31, 2009, approximately $511,000 of previously deferred revenue and approximately $72,000 of previously deferred costs were recognized. Excluding the impact of the recognition of deferred revenue and expense, the net loss for the nine month period ended March 31, 2009 was approximately $(4,236,000).$3,144,000.

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          Our ability to finance future operations will depend on our existing liquidity (discussed in more detail below) and, ultimately, on our ability to generate additional revenues and profits from operations. At this time, we believe that the Company has sufficient funds to operate our business at its current level through at least June 30, 2009. However, even if we generate revenues at increasing levels, the revenues generated may not be greater than the expenses we incur. Operating results will depend on several factors, including the selling price of the product, the number of units of product sold, the costs of manufacturing and distributing the product, the costs of marketing and advertising, and other costs, including corporate overhead, which we may incur.
Liquidity and Capital Resources
          Our primary liquidity and capital resource requirements are to finance the cost of additional personnel required for the rollout of the Company’sour network marketing sales channel strategy including the compensation plan to distributors, the manufacture and sale of Protandim®our products and to pay our general and administrative expenses. The Company’s recent hiring of additional personnel for its network marketing sales channel will resulthas resulted in substantial additional costs and expenses for the Company.expenses. In order to meet these increased expense requirements, the Company’s sales must continue to increase substantially or the Company must raise sufficient amounts of additional capital, and there is no guarantee that either of these events will occur. To reduce cash outflow related to increased expenses, the Company has reviewed job functions and eliminated redundant positions.
          Our primary sources of liquidity are cash flow from the sales of our product and funds raised from our 2007 and 2009 private placements. As of March 31, 2009, the Company issued common stock and warrants in a private offering with gross proceeds to the Company of approximately $2,608,000. As of March 31, 2009 the Company received and escrowed an additional $770,000

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classified as restricted cash. As of April 6, 2009, the Company raised an additional $892,000 in the offering, including $770,000 previously escrowed, for total gross proceeds to the Company of $3,500,000.
          At March 31,September 30, 2009, our available liquidity was approximately $1,568,000,$605,000, including available cash, and cash equivalents and marketable securities. This represented an increasea decrease of approximately $438,000$4,000 from the approximately $1,130,000$609,000 in cash, and cash equivalents and marketable securities as of June 30, 2008.2009. During the ninethree months ended March 31,September 30, 2009, our net cash used by operating activities was approximately $1,585,000$1,659,000 as compared to net cash used by operating activities of approximately $169,000$244,000 during the ninethree months ended March 31,September 30, 2008. The Company’s cash used by operating activities during the ninethree month period ended March 31,September 30, 2009 increased primarily as a result of increased marketing and general and administrative expenditures related to the rollout of the network marketing sales channel.as previously discussed.
          During the ninethree months ended March 31,September 30, 2009, our net cash provided by investing activities was approximately $222,000,$37,000, due to the redemption of marketable securities. During the ninethree months ended March 31,September 30, 2008, our net cash usedprovided by investing activities was approximately $1,431,000,$48,000, primarily due to the purchaseredemption of marketable securities.
          Cash provided by financing activities during the ninethree months ended March 31,September 30, 2009 was approximately $2,479,000,$1,617,000, compared to approximately $1,627,000$154,000 during the ninethree months ended March 31,September 30, 2008. Cash provided from financing activities during the ninethree month period ended March 31,September 30, 2009 was due to proceeds from the August 2009 equity offeringprivate placement of common stockapproximately $904,000 and warrants.notes from two directors and one shareholder totaling $700,000. Cash provided from financing activities during the ninethree months ended March 31,September 30, 2008 was due to proceeds from the 2007 private placementrevolving line of convertible securities.credit.
          We maintain an investment portfolio of marketable securities that is managed by a professional financial institution. The portfolio includes ARPS of AA and AAA rated closed-end funds. These marketable securities which historically have been extremely liquid have been adversely affected by the broader national liquidity crisis.
          Based upon an agreement to expand the Company’s line of credit to approximately 80%, which the Company’s marketable securities serve as collateral, management has classified 80% or $580,000$480,000 of the Company’s marketable securities as short term. The remaining 20% or $145,000$120,000 of the Company’s marketable securities that may not be available in the current year is classified as long-term. However, future economic events could change the portion of these classified as long term.
          At March 31,September 30, 2009, we had negative working capital (current assets minus current liabilities) of approximately $481,000$2,375,000, compared to negative working capital of approximately $817,000$748,000 at June 30, 2008.2009. The decrease in working capital was primarily due to the rollout of theour network marketing sales channel and accrued legal expenses related to the Zrii complaint filed against the Company by Zrii, LLC, as described in more detail below under the heading “Item 1. Legal Proceedings,” offset by the 2009 capital raised to date through March 31,in August 2009.

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          We baseIn the third and fourth quarters of our spending in part on our expectations of future revenue levels from the sale of Protandim®. If our revenue for a particular period is lower than expected,2009 fiscal year, we will take further steps to reduce our cash operating expenses accordingly. Historically, cash generated from operations has been insufficient to satisfy our long-term liquidity requirements. The opportunity associated with the Company’s entry intoassumed substantial overhead as we entered the network marketing sales channel ledand we subsequently instituted a comprehensive review of job functions to eliminate redundant positions. As a result, our management implemented cost reduction initiatives designed to reduce operating costs while increasing our efficiency and productivity. We believe these initiatives will allow us to seekretain the most qualified and essential personnel required for continued operations and growth of our network marketing distribution model.
          Our ability to finance future operations will depend on our existing liquidity and, ultimately, on our ability to generate additional revenues and profits from operations. Management has projected that existing cash on hand will be sufficient to allow us to continue operations at current levels through December 31, 2009. We will need to raise additional capital to continue operations at current levels beyond that date. A shortfall from projected sales levels would also have a material adverse effect on our ability to continue operations at current levels. We are actively seeking to raise additional capital through debt, equity or equity-based financing to cover the Company’s increased cost structure. Additional(such as convertible debt); however financing may not be dilutive toavailable on favorable terms or at all. If we raise additional funds by selling additional shares of our capital stock, or securities convertible into shares of our capital stock, the ownership interest of our existing shareholders.shareholders may be diluted. The amount of dilution could be increased by the issuance of warrants or securities with other dilutive characteristics, such as anti-dilution clauses or price resets. If we are unable to increase revenues as planned,raise additional financing in a timely manner, we maywould be requiredforced to reduce the scopeliquidate some or all of our planned operations, which could harmassets, and/or to suspend or curtail certain or cease all of our business, financial condition and operating results.operations.

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Critical Accounting Policies
          We prepare our financial statements in conformity with accounting principles generally accepted in the United States of America. As such, we are required to make certain estimates, judgments, and assumptions that we believe are reasonable based upon the information available. These estimates and assumptions affect the reported amounts of assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the periods presented. Actual results could differ from these estimates. Our significant accounting policies are described in Note 2 to our financial statements. Certain of these significant accounting policies require us to make difficult, subjective, or complex judgments or estimates. We consider an accounting estimate to be critical if (1) the accounting estimate requires us to make assumptions about matters that were highly uncertain at the time the accounting estimate was made, and (2) changes in the estimate that are reasonably likely to occur from period to period, or use of different estimates that we reasonably could have used in the current period, would have a material impact on our financial condition or results of operations.
          There are other items within our financial statements that require estimation, but are not deemed critical as defined above. Changes in estimates used in these and other items could have a material impact on our financial statements. Management has discussed the development and selection of these critical accounting estimates with our board of directors, and the audit committee has reviewed the foregoing disclosure.
          Allowances for Product Returns We record allowances for product returns at the time we ship the product.product based on estimated return rates of 1% to 4%. We base these accruals on the historical return rate since the inception of our selling activities, and the specific historical return patterns of the product. Our return rate is approximately 1% of sales.
          We offer a 30-day, money back unconditional guarantee to all direct and network marketing customers. As of March 31,September 30, 2009, our MarchSeptember 2009 direct and network marketing sales shipments of approximately $140,000$658,000 were subject to the money back guarantee. We also replace product returned due to damage during shipment wholly at our cost, the total of which historically has been negligible.
          Distributors can In addition, we allow terminating distributors to return 30% of unopened unexpired product within 30 days pursuantthat they have previously purchased up to the Company’s 30-day money back guarantee, however, distributors who resign may return product or marketing materials purchased within the last 12twelve months prior, to the distributor’s resignation, subject to certain restrictions, for a full refund, less a 10% restocking fee and shipping costs. The Company expects costs related to refunds to resigning distributors to be negligible because in most cases orders are placed directly through distributor websites and the Company does not expect distributors to purchase significant inventory outside normal consumption from the Company.limitations.

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          We monitor our return estimate on an ongoing basis and may revise the allowances to reflect our experience. Our allowance for product returns was approximately $81,000$62,300 on March 31,September 30, 2009, compared with approximately $98,000$68,500 on June 30, 2008. The reduction in the reserve is primarily due to the return of bottles from two retail distributors.2009. To date, product expiration dates have not played a significantany role in product returns, and we do not expect they will in the foreseeable future because it is unlikely that we will ship product with an expiration date earlier than the latest allowable product return date.
          Inventory Valuation We state inventories at the lower of cost or market on a first-in first-out basis. From time to time we maintain a reserve for inventory obsolescence and we base this reserve on assumptions about current and future product demand, inventory whose shelf life has expired and market conditions. From time to time, we may be required to make additional reserves in the event there is a change in any of these variables. We recorded no reserves for obsolete inventory as of March 31,September 30, 2009 because our product and raw materials have a shelf life of at least three (3) years based upon testing performed quarterly in an accelerated aging chamber.
          Revenue Recognition We ship the majority of our product directly to the consumer through the direct to consumer and network marketing sales channels via United Parcel Service, (“UPS”) or United States Postal Service (“USPS”), and receive substantially all payment for these shipments in the form of credit card charges. Our return policy isWe recognize revenue from direct product sales to provide a 30-day money

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back guarantee on directcustomers upon passage of title and network marketing sales orders placed byrisk of loss to customers and distributors. After 30 days, we do not refund direct sales customers or distributors for returned product. We have experienced monthly returns on direct sales orders approximating less than 1 percent of sales.when product ships from the fulfillment facility. Sales revenue and estimated returns are recorded when the merchandiseproduct is shipped and title and risk of loss passes to the customer.shipped.
          For retail customers, the Company analyzesanalyzed its distributor contracts to determine the appropriate accounting treatment for its recognition of revenue on a customer by customer basis. Where the right of return existsexisted beyond 30 days, revenue and the related cost of sales is deferred until sufficient sell-through data is received to reasonably estimate the amount of future returns. As of March 31,September 30, 2009, the Company had one retail distributor.
          The Company recognized approximately $511,000 of previously deferred retail revenue and its related costs during the three month period ended September 30, 2008, as it had sufficient information to reasonably estimate future returns. Prior to July 2008, the Company recognized retail revenue from its retail distributor on a sell-through basis as product was sold by that distributor to its customer.
          Derivative Instruments In connection with the sale of debt or equity instruments, we may sell options or warrants to purchase our common stock. In certain circumstances, these options or warrants may be classified as derivative liabilities, rather than as equity. Additionally, the debt or equity instruments may contain embedded derivative instruments, such as conversion options, which in certain circumstances may be required to be bifurcated from the associated host instrument and accounted for separately as a derivative instrument liability.
          The identification of, and accounting for, derivative instruments is complex. For options, warrants and any bifurcated conversion options that are accounted for as derivative instrument liabilities, we determine the fair value of these instruments using the Black-Scholes option pricing model. That model requires assumptions related to the remaining term of the instruments and risk-free rates of return, our current common stock price and expected dividend yield, and the expected volatility of our common stock price over the life of the instruments. Because of the limited trading history for our common stock, we have estimated the future volatility of our common stock price based on not only the history of our stock price but also the experience of other entities considered comparable to us. The identification of, and accounting for, derivative instruments and the assumptions used to value them can significantly affect our financial statements.

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Intangible Assets — Patent Costs We review the carrying value of our patent costs and compare to fair value at least annually to determine whether the patents have continuing value. In determining fair value, we consider undiscounted future cash flows and market capitalization.
Stock-Based Compensation We use the fair value approach to account for stock-based compensation in accordance with the modified version of prospective application.
Research and Development CostsWe have expensed all of our payments related to research and development activities.
Recently Issued Accounting Standards
          We have reviewed recently issued, but not yet effective, accounting pronouncements and do not believe any such pronouncements will have a material impact on our financial statements.
Item 4T. Controls and Procedures
Disclosure Controls and Procedures
          The SEC defines the term“disclosure controls and procedures”to mean a company’s controls and other procedures that are designed to ensure that information required to be disclosed in the reports that it files or submits under the Securities Exchange Act of 1934 is recorded, processed, summarized and reported, within the time periods specified in the Commission’sSEC’s rules and forms. The Company’s management maintains disclosure controls and procedures that are designed to ensure that information required to be disclosed in the Company’s reports is recorded, processed, summarized, and reported within the time periods specified in the SEC’s rules and forms, and that such information is accumulated

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and evaluated by the Company’s management to allow management to make timely decisions regarding required disclosure.
          Members of the Company’s management, including ourits Chief Executive Officer, David Brown, and Chief Financial Officer, Bradford Amman,Carrie E. Carlander, have evaluated the effectiveness of ourthe Company’s disclosure controls and procedures, as defined by Exchange Act Rules 13a-15(e) or 15d-15(e), as of March 31,September 30, 2009, the end of the period covered by this report. Based upon that evaluation, Messrs.Mr. Brown and AmmanMs. Carlander concluded that our disclosure controls and procedures were effective as of March 31,September 30, 2009.
Internal Control over Financial Reporting
Changes in Internal Control over Financial Reportingreporting
          There were no changes in our internal control over financial reporting during the quarter ended September 30, 2009 that have materially affected, or are reasonably likely to materially affect, our internal control over financial reporting. With the addition of new employees for the entry and rollout of the Company’s network marketing sales strategy, internal controls are being analyzed and modified where necessary forto maintain the effectiveness within the expanded corporate structure.of our internal control over financial reporting.

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PART II Other Information
Item 1. Legal Proceedings
          On February 27, 2009, Zrii, LLC (“Zrii”) filed a complaint against the Company and two former Zrii independent contractors in the United States District Court for the Southern District of California. The complaint makes allegations of intentional interference with contractual relations with Zrii employees and distributors, intentional interference with Zrii’s prospective economic advantage, racketeering, misappropriation of Zrii’s proprietary information and trade secrets, violation of the Computer Fraud and Abuse Act, the Wiretap Act, the Stored Communications Act, and unfair competition, in addition to numerous other related claims. Zrii seeks injunctive relief enjoining the Company from using or disclosing Zrii’s trade secrets and proprietary information and from interfering with Zrii’s employees and distributors, general damages of at least $75 million, lost profits, royalties, punitive damages, disgorgement of profits, and attorneys’ fees and costs. We filed a motion to dismiss on March 17, 2009.
          On May l, 2009, Zrii filed a First Amended Complaint, mooting the Motion to Dismiss. The First Amended Complaint names, as a defendant, the Company and only one of the two individuals, Tyler Daniels, who were named defendants in the initial Complaint. In the First Amended Complaint, Zrii alleges that the Company actively conspired with Mr. Daniels, and others, to wrongfully solicit Zrii employees and business and schemed to take and use Zrii’s proprietary and trade secret information. The claims against the Company include Intentional Interference with Contractual Relations, Intentional Interference with Prospective Economic Advantage, Misappropriation of Trade Secrets, Violation of the Computer Fraud and Abuse Act, Violation of the Wiretap Act, Violation of Stored Communications Act, Conversion, Unfair Competition, and Unjust Enrichment. One of the claims in the initial Complaint, namely a claim based upon alleged violations of 18 U.S.C. 196I et. seq., a Civil Rico statute, is not present in this First Amended Complaint. In its prayer for relief Zrii is demanding equitable relief and damages. The Company intends to respondresponded to this new pleading by filing a Motion to Dismiss or an Answer by the close of May 18, 2009.Dismiss.
          The Company has retained outside counsel to respond to the claims of Zrii and consider any potential counter claims by the Company. Currently,Management believes that the claims against the Company believes the claims of Zrii to be withoutlack merit and intends to vigorously defend the action vigorously.if it is not dismissed based on the pending motion. While the Company currently believes that the ultimate outcome of these proceedings will not have a material adverse effect on the Company, litigation is subject to inherent uncertainties. Were an unfavorable ruling to occur,In the event that the action is not dismissed, there exists the possibilityis a risk of a material adverse impact on the results of operations of the Company.result.
Item 1A. Risk Factors
          OurIn addition to the other information set forth in this report, you should carefully consider the risk factors discussed in “Part I. Item 1A—Risk Factors” in our Annual Reportreport on Form 10-KSB10-K for the fiscal year ended June 30, 2008 includes a detailed discussion of our risk factors.2009. The following are additionalrisks and uncertainties described in such risk factors reflecting recent developments and should be readelsewhere in conjunction withthis report have the potential to materially affect our business, financial condition, results of operations, cash flows, projected results and future prospects. As of the date of this report, we do not believe that there have been any material changes to the risk factors and informationpreviously disclosed in our Annual Report.report on Form 10-K for the fiscal year ended June 30, 2009, other than as set out below reflecting our recent entry on the network marketing or multi-level marketing sales channel.

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Deteriorating economic conditions globally, including the current financial crisis and declining consumer confidence and spending could harm our business.
          Global economic conditions have deteriorated significantly over the past year.several years. Consumer confidence and spending have declined drastically and the global credit crisis has limited access to capital for many companies. The economic downturn could adversely impact our business in the future by causing a decline in demand for our products, particularly if the economic conditions are prolonged

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or continue to worsen. In addition, such economic conditions may adversely impact access to capital for us and our suppliers, may decrease our independent distributors’ ability to obtain or maintain credit cards, and may otherwise adversely impact our operations and overall financial condition.
Our recently initiated network marketing sales channel may not be successful.
          We have recently initiated a network marketing sales channel through which independent distributors will enter into agreements with us to sell Protandim® and other products that the Companywe may introduce in the market. In order to implement our new sales channel, we have recently hired approximately 50 additional personnel and engaged approximately 2,000enrolled several thousand independent distributors to date. Our recent additions of personnel and independent distributors will result in substantial additional costs and expenses. In order to meet these increased expense requirements, we must substantially increase sales of our product or we must raise significant amounts of additional capital, which we may be unable to accomplish. If our revenue does not increase correspondingly with these increased costs and expenses, we will be unable to meet the cost requirements of our network marketing sales channel. In addition, there is no guarantee that our independent distributors’ efforts to sell Protandim® or other products will be successful. Should some of the risks related to the Company’s network marketing distribution channel materialize, we have the option of changing the sales channel and continuing the business.
FailureIf we are unable to retain our existing independent distributors and recruit additional independent distributors, our revenue will not increase and may even decline.
          We have recently initiated a network marketing sales channel and we depend on our independent distributors to generate a significant portion of our revenue through that sales channel. Our independent distributors may terminate their services at any time.time, and, like most network marketing companies, we are likely to experience high turnover among independent distributors from year to year. Independent distributors who join to purchase our products for personal consumption or for short-term income goals may only stay with us for a short time. Independent distributors have highly variable levels of training, skills and capabilities. As a result, in order to maintain sales and increase sales in the future, we need to continue to retain independent distributors and recruit additional independent distributors. To increase our revenue, we must increase the number of and/or the productivity of our independent distributors. The number of our independent distributors may not increase and could decline. While we take steps to help train, motivate, and retain independent distributors, we cannot accurately predict how the number and productivity of independent distributors may fluctuate because we rely primarily upon our independent distributor leaders to recruit, train, and motivate new independent distributors. Our operating results could be harmed if we and our independent distributor leaders do not generate sufficient interest in our business to retain existing independent distributors and attract new independent distributors.
          The number and productivity of our independent distributors also depends on several additional factors, including:
  any adverse publicity regarding us, our products, our distribution channel, or our competitors;
 
  lack of interest in existing or new products;

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lack of a story that generates interest for potential new independent distributors and effectively draws them into the business;
the public’s perception of our products and their ingredients;
 
  the public’s perception of our distributors and direct selling businesses in general;
 
  our actions to enforce our policies and procedures;
 
  any regulatory actions orof charges against us or others in our industry;
 
  general economic and business conditions; and
new initiatives by the Company that may have unanticipated negative consequences, such as changes in product formulations, compensation plan changes or changes in personnel.
          Because we compete with other network marketing companies in attracting independent distributors, our operating results could be adversely affected if our existing and new business opportunities and incentives, products, business tools and other initiatives do not generate sufficient enthusiasm and economic incentive to retain our existing independent distributors or to hire new independent distributors on a sustained basis. There can be no assurance that our initiatives will continue to generate excitement among our independent distributors in the long-term or that planned initiatives will be successful in maintaining independent distributor activity and productivity or in motivating independent distributor leaders to remain engaged in business building and developing new independent distributor leaders. In addition, some initiatives may have unanticipated negative impacts on our independent distributors, particularly any changes to our compensation plan. The introduction of a new product or key initiative can also negatively impact other product lines to the extent our independent distributor leaders focus their efforts on the new product or initiative.
Actions byAlthough our independent distributors are independent contractors, improper independent distributor actions that violate laws or regulations could harm our business.
          Independent distributor activities in our existing markets that violate governmental laws or regulations could result in governmental actions against us in markets where we operate, which would harm our business. Our independent distributors are not employees and act independently of us. We implement strict policies and procedures to ensure our independent distributors will comply with legal requirements. However, given the size of our independent distributor force, we may experience problems with independent distributors from time to time.
Government inquiries, investigations, and actions regarding our network marketing system could harm our business.
          The network marketing industry is subject to governmental regulation, including regulation by the Federal Trade Commission (“FTC”). Any determination by the FTC or other governmental agency that we or our distributors are not in compliance with existing laws or regulations regarding the network marketing industry could potentially harm our business. Even if governmental actions do not result in rulings or orders against us, they could create negative publicity that could detrimentally affect our efforts to recruit or motivate independent distributors and attract customers and, consequently, result in a material adverse effect on our business and results of operations.
Challenges by private parties to the form of our network marketing system or other regulatory compliance issues could harm our business.
          We may be subject to challenges by private parties, including our independent distributors, to the form of our network marketing system or elements of our network marketing sales channel. For example, lawsuits have recently been brought or threatened against some of our competitors that include allegations that the businesses involve unlawful pyramid schemes as well as other allegations. Adverse rulings in any of the cases that have been filed or that may be filed in the future could negatively impact

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our business if they create adverse publicity, modify current regulatory requirements in a manner that is

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inconsistent with our current business practices, or impose fines or other penalties. In the United States, the network marketing industry and regulatory authorities have generally relied on the implementation of distributor rules and policies designed to promote retail sales to protect consumers and to prevent inappropriate activities and to distinguish between legitimate network marketing distribution plans and unlawful pyramid schemes. We have adopted rules and policies based on case law, rulings of the FTC, discussions with regulatory authorities in several states and domestic and global industry standards. Legal and regulatory requirements concerning network marketing systems, however, involve a high level of subjectivity, are inherently fact-based and are subject to judicial interpretation. Because of the foregoing,As a result, we can provide no assurance that we would not be harmed by the application or interpretation of statutes or regulations governing network marketing, particularly in any civil challenge by a current or former independent distributor.
Adverse publicity concerning our business, marketing plan or products could harm our business and reputation.
          The size of our distribution force and the results of our operations can be particularly impacted by adverse publicity regarding us, the nature of our independent distributor network, our products or the actions of our independent distributors. Specifically, we are susceptible to adverse publicity concerning:
  suspicions about the legality and ethics of network marketing;
 
  the ingredients or safety of our or our competitors’ products;
 
  regulatory investigations of us, our competitors and our respective products;
 
  the actions of our current or former distributors.distributors; and
public perceptions of network marketing generally.
The loss of key high-level distributors could negatively impact the growth of our network marketing sales channel.
          TheApproximately 30 of our independent distributors occupy the highest distributor levels under our compensation plan. These independent distributors, together with their extensive networks of downline distributors, currently account for substantially all of our sales through our network marketing sales channel. As a result, the loss of a high-level independent distributor or a group of leading distributors in the independent distributor’s network of downline distributors, whether by choice or through disciplinary actions for violations of our policies and procedures, could negatively impact the growth of our network marketing sales channel.
Laws and regulations may prohibit or severely restrict our network marketing efforts and regulators could adopt new regulations that harm our business.
          Various government agencies throughout the world regulate network marketing practices. These laws and regulations are generally intended to prevent fraudulent or deceptive schemes, often referred to as “pyramid” schemes, which compensate participants for recruiting additional participants irrespective of product sales, use high pressure recruiting methods and/or do not involve legitimate products. Complying with these rules and regulations can be difficult and requirerequires the devotion of significant resources on our part. If we are unable to continue business in existing markets or commence operations

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in new markets because of these laws, this could result in a material adverse effect on our business and results of operations. Markets in which we currently do business could change their laws or regulations to negatively affect or completely prohibit network marketing efforts.

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There is no assurance that we will be successful in expanding our operations and, if successful, managing our future growth.
          Our ability to finance future operations will depend on our existing liquidity and, ultimately, on our ability to generate additional revenues and profits from operations. Management has projected that existing cash on hand will be sufficient to allow us to continue operations at current levels through December 31, 2009. We will need to raise additional capital to continue operations at current levels beyond that date. A shortfall from projected sales levels would also have a material adverse effect on our ability to continue operations at current levels. We are actively seeking to raise additional capital through debt, equity or equity-based financing (such as convertible debt); however financing may not be available on favorable terms or at all. If we raise additional funds by selling additional shares of our capital stock, or securities convertible into shares of our capital stock, the ownership interest of our existing shareholders may be diluted. The amount of dilution could be increased by the issuance of warrants or securities with other dilutive characteristics, such as anti-dilution clauses or price resets. If we are unable to raise additional financing in a timely manner, we would be forced to liquidate some or all of our assets, and/or to suspend or curtail certain or cease all of our operations.
Item 2. Unregistered Sales of Equity Securities and Use of Proceeds
          During the three months ended March 31,September 30, 2009, the Company sold 2,583,668 unregistered shares of common stock to accredited investors pursuant toat a price of $0.35 per share. In connection with that issuance, the Company also issued warrants exercisable for 516,724 shares of its common stock. The warrants have an exemptionexercise price of $0.50 per share and may be exercised at any time following issuance during the three-year exercise period. The issuances described above were exempt from registration under Rule 506the Securities Act of 1933, as amended, (the “Securities Act”). Approximately 13,040,000 unregistered shares of common stock were sold at a price of $0.20 per share and a warrant to purchase the same number of shares at an exercise price of $0.50 per share. Effective April 6, 2009, an additional 4,460,000 unregistered shares of common stock were sold at a price of $0.20 per share (including a warrant to purchase the same number of shares at an exercise price of $0.50 per share) for a total issuance of 17,500,000 shares of common stock or $3,500,000 of gross proceeds.
          During the three and nine month periods ended March 31, 2009, the Company issued warrants to purchase 300,000 and 820,000 shares of the Company’s common stock, respectively, to consultants of the Company in exchange for services rendered at an exercise price of $0.21 and $0.11 per share and a term of three (3) years (see Notes 2 and 6 to the Condensed Consolidated Financial Statements included in this report). For these compensatory warrants, there was no underwriter involved in the transactions, and the warrants were issued pursuant to the exemption from registration contained in Section 4(2) ofthereof and/or Rule 506 promulgated thereunder. The transaction was not conducted in connection with a public offering, and no public solicitation or advertisement was made or relied upon by the Securities Act.investors in connection with the offering.
Item 3. Defaults Upon Senior Securities
          None.
Item 4. Submission of Matters to a Vote of Security Holders
          None.
Item 5. Other Information
          None.
Item 6. Exhibits
 31.1 Certification of Principal Executive Officer pursuant to Section 302 of the Sarbanes-Oxley Act of 2002
 
 31.2 Certification of Principal Financial Officer pursuant to Section 302 of the Sarbanes-Oxley Act of 2002
 
 32.1 Certification of Principal Executive Officer pursuant to Section 906 of the Sarbanes-Oxley Act of 2002 *
 
 32.2 Certification of Principal Financial Officer pursuant to Section 906 of the Sarbanes-Oxley Act of 2002 *
*Furnished herewith.

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SIGNATURES
Pursuant to the requirements of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.
LIFEVANTAGE CORPORATION
     
 LIFEVANTAGE CORPORATION
 
 
Date: May 15,November 12, 2009 /s/David W. Brown   
 David W. Brown  
 President and Chief Executive Officer
(Principal Executive Officer) 
 
 
   
Date: May 15,November 12, 2009 /s/Bradford K. AmmanCarrie E. Carlander   
 Bradford K. AmmanCarrie E. Carlander  
 Chief Financial Officer
(Principal Financial Officer) 
 
 

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