QUARTELY REPORT MARCH 31, 2010

UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
 
FORM 10-Q

 QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF
 THE SECURITIES EXCHANGE ACT OF 1934

For the quarter ended June 30, 2009March 31, 2010
 
Commission file number 000-51770

 
 
 CMG HOLDINGS, INC.
(Exact name of registrant as specified in its charter)

Nevada 87-0733770
(State or other jurisdiction of incorporation or organization) (I.R.S. Employer Identification No.)

 5601 Biscayne Boulevard  
 Miami, Florida, USA 
 33137
 (Address of principal executive offices) (Zip Code)
 
Registrant's telephone number including area code (305) 751-1667
 
 
---------------------------------------------------------------

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.     Yes x No
 
Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or small reporting company.  See the definition of "large accelerated filer," "accelerated filer" and "small reporting company" in Rule 12b-2 of the Exchange Act.
 
Large accelerated filer   
Accelerated filer    
Non-accelerated   filer     
Smaller reporting company    x
 
Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Act).     Yes     No  x
 
As of August 18, 2009,May 21, 2010, there were 42,400,000 common stock of the registrant issued and 40,057,626 shares outstanding.


1



CMG HOLDINGS, INC.
 
FORM 10-Q

TABLE OF CONTENTS

Item # Description Page Numbers
      
   3
 3 
      
CONSOLIDATED FINANCIAL STATEMENTS (UNAUDITED)3
ITEM 29
ITEM 3QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK 10 
      
ITEM 4 CONTROLS AND PROCEDURES11 
      
PART II
ITEM 41LEGAL PROCEEDINGS 12 
      
ITEM 1A RISK FACTORS 12 
      
UNREGISTERED SALES OF EQUITY SECURITIES AND USE OF PROCEEDS12
ITEM 13DEFAULTS UPON SENIOR SECURITIES12
ITEM 4SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS12
ITEM 5OTHER INFORMATION12
ITEM 6EXHIBITS 13 
      
  13
SIGNATURES 
13
 13
13
13
14 
      
  15
    
EXHIBIT 10.1AGREEMENT WITH CEO   
      
10.2AMENDED EXECUTIVE AGREEMENT WITH COO   
      
10.3AGREEMENT WITH GENERAL COUNSEL   
      
SECTION 302 CERTIFICATION OF CHIEF EXECUTIVE OFFICER
EXHIBIT 31.2SECTION 302 CERTIFICATION OF CHIEF FINANCIAL OFFICER
EXHIBIT 32.1SECTION 906 CERTIFICATION OF CHIEF EXECUTIVE OFFICER
EXHIBIT 32.2   


 

 
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Table of Content
 
PART I

ITEM 1           FINANCIAL STATEMENTS

CMG HOLDINGS, INC.
 UNAUDITED FINANCIAL STATEMENTS

FOR THE QUARTER ENDED JUNE 30,MARCH 31, 2010 AND 2009 AND 2008
 
 
 CONTENTS
 ______________________________________________________________________________________
 
Consolidated Balance Sheets as of June 30, 2009March 31, 2010 and December 31, 20082009 (Unaudited)4
 
Consolidated Statements of Operations for the three months ended March 31, 2010 and six months ended June 30, 2009 and 2008 (Unaudited) 5
 
Consolidated Statements of Cash Flows for the sixthree months ended June 30,March 31, 2010 and 2009 and 2008 (Unaudited)6
 
Notes to Consolidated Financial Statements (Unaudited)7
 


 

 
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Table of Content

CMG HOLDINGS, INC 
CONSOLIDATED BALANCE SHEETS 
(unaudited) 
  
  June 30, 2009  December 31, 2008 
ASSETS      
       
CURRENT ASSETS:      
          Cash $87,553  $13,934 
          Accounts receivable  531,594   1,050 
          Prepaid an other  6,130   -- 
                     Total current assets  625,277   14,984 
         
          Software licenses, net accumulated depreciation of $4,333 and $-, respectively  47,667   -- 
          Intangible assets, net accumulated amortization of $74,584 and $-, respectively  820,414   -- 
          Deposits  300,000   300,000 
           TOTAL ASSETS $1,793,358  $314,984 
         
LIABILITIES AND STOCKHOLDERS' DEFICIT        
         
CURRENT LIABILITIES:        
           Client payable $123,036  $8,000 
           Accounts payable  660,280   29,320 
           Accrued liabilities  752,571   415,359 
           Line of credit  150,406   108,231 
           Advance from related party  25,000   -- 
                     Total current liabilities  1,711,293   560,910 
         
STOCKHOLDERS’ DEFICIT        
              Preferred Stock:        
              5,000,000 shares authorized par value $0.001 per share; none issued and outstanding        
      Common Stock:        
              150,000,000 shares authorized par value $0.001 per share; 42,400,000 issued,  and  31,726,518 and  31,726,518 shares outstanding respectively  31,727   31,727 
      Additional paid-in-capital  4,449,863   4,449,863 
       Shares held in reserve, 10,673,482 and 10,673,482 shares held, respectively.  10,673   10,673 
      Accumulated deficit  (4,410,198)  (4,738,189)
         
  TOTAL STOCKHOLDERS’ DEFICIT  82,065   (245,926)
         
              TOTAL LIABILITIES AND STOCKHOLDERS’ DEFICIT $1,793,358  $314,984 

 
See accompanying notes to consolidated financial statements
4

Table of Content
CMG HOLDINGS, INC 
CONSOLIDATED STATEMENTS OF OPERATIONS 
(unaudited) 
  
  
  Three months ended Six months ended 
  June 30, June 30, 
  2009  2008 2009 2008 
           
Gross revenues $1,074,112  $--  $1,286,506  $399,167 
Cost of goods sold  201,517   --   201,517   -- 
Net revenues  872,575   --   1,084,989   399,167 
 
                
Operating expenses  1,480,470   796,920   1,844,774   2,531,415 
                 
   Operating loss  (607,875)  (796,920)  (759,785)  (2,132,248
                 
Other income (expense)                
Brgain purchase gain  1,038,733   --   1,038,733   -- 
       Interest expense  (1,878)  (62,464)  (3,264)  (84,844
Interest income  53,692   3,416   52,307   15,757 
                 
         Net income (loss) $482,672  $(855,968) $327,991  $(2,201,335
                 
Basic and diluted income (loss) per common share $0.02  $(0.04) $0.01  $(0.11
                 
                 
Basic and diluted weighted average common shares outstanding
  31,726,518   23,998,549   31,726,518   19,709,450 
See accompanying notes to consolidated financial statements
 
CMG HOLDINGS, INC
  
CONSOLIDATED BALANCE SHEETS  
(unaudited)  
   
    March  31, 2010  December 31, 2009 
ASSETS      
       
CURRENT ASSETS:      
Cash $279,050  $32,968 
Accounts receivable  441,283   207,789 
Prepaid and other current assets  15,182   18,182 
Total current assets  735,515   258,939 
Property and equipment  294,387   -- 
         
Intangible assets, net accumulated amortization of $298,333 and
$223,750, respectively
  596,665   671,248 
Other assets  32,500   -- 
TOTAL ASSETS $1,659,067  $930,187 
         
LIABILITIES AND STOCKHOLDERS' DEFICIT        
         
CURRENT LIABILITIES:        
Client payable $11,317  $11,317 
Accounts payable  1,459,323   1,145,467 
Accrued liabilities  587,427   360,328 
Deferred revenue  -   19,600 
Short term debt, net of unamortized discount of $5,610 and $11,010, respectively  119,390   113,990 
Line of credit  177,930   175,746 
 
Due to sellers
  30,000   - 
Advances from related parties  42,500   42,500 
TOTAL CURRENT LIABILITIES  2,427,887    1,868,948 
         
STOCKHOLDERS’ DEFICIT        
Preferred stock:        
           5,000,000 shares authorized par value $0.001 per share; none issued and
outstanding
  --   -- 
Common stock:        
          150,000,000 shares authorized,  par value $0.001 per share; 42,400,000 issued;
  40,057,626 and  38,207,626 shares outstanding respectively
  40,058   38,208 
 Additional paid in capital  5,531,022   5,429,522 
 Treasury stock, 2,342,374 and 4,192,374 shares held, respectively.  2,342   4,192 
Accumulated deficit  (6,342,242)  (6,410,683)
         
  TOTAL STOCKHOLDERS’ DEFICIT  (768,820 )  (938,761)
         
              TOTAL LIABILITIES AND STOCKHOLDERS’ DEFICIT $1,659,067  $930,187 

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Table of Content
CMG HOLDINGS, INC 
CONSOLIDATED STATEMENTS OF CASH FLOWS 
(unaudited) 
       
  Six months ended 
  June 30, 
  2009  2008 
       
CASH FLOWS FROM OPERATING ACTIVITIES      
Net Gain (Loss) $327,991  $(2,201,335
Adjustments to reconcile net loss to net cash used in operating activities:
        
 Shares issued for services  --   1,491,778 
 Additional shares issued for interest expense  --   62,464 
 Bargain purchase gain  (1,038,733)  -- 
 Amortization  78,917   -- 
Changes in:        
Accounts receivable  (288,353)  (304,167
            Prepaid expense  (6,130)  17,454 
            Accounts payable  630,960   (124,826
Accrued expense    451,792   510,522 
         
 Net cash provided by (used in) operating activities  156,444   (548,110
         
CASH FROM INVESTING ACTIVITIES        
            Cash paid for acquisition of Pebble Beach Enterprises, Inc.  --   (600,000
            Cash paid to acquire a bank loan  (150,000)  -- 
         
Net cash used in investing activities:  (150,000)  (600,000
         
FINANCING ACTIVITIES        
            Advance from a related party  25,000   -- 
            Net borrowings on line of credit  42,175   (132,763
            Contributions to capital  --   30,000 
            Borrowing on convertible notes  --   314,000 
         
Net cash provided by financing activities  67,175   211,237 
         
Net increase (decrease) in cash  73,619   (936,873
    Cash, beginning of period  13,934   1,213,035 
    CASH BALANCE AT END OF PERIOD $87,553  $276,162 
Supplemental cash flow information:        
            Income tax paid $--  $-- 
            Interest paid  --   -- 
         
Non-cash investing and financing activities:        
            Assets acquired after foreclosing on bank loan $242,191   -- 


See accompanying notes to consolidated financial statements


 
4


CMG HOLDINGS, INC 
CONSOLIDATED STATEMENTS OF OPERATIONS 
(unaudited) 
  
  
   
 
Three Months Ended March 31,
 
 2010 2009 
     
Gross revenues $1,286,599  $212,394 
Cost of revenue  709,006   -- 
Gross margin  577,593   212,394 
         
Amortization expense  74,583   -- 
Operating expenses  832,744   365,689 
         
Operating loss  (329,734)   (153,295) 
         
Other income (expense)        
Bargain purchase gain  405,759   -- 
Interest expense  (7,584)   (1,386) 
         
 Net income (loss) $68,441  $(154,681)
         
Basic income (loss) per common share $0.00  $(0.00
Diluted income (loss) per common share  0.00   (0.00
         
         
Basic weighted average common shares outstanding  38,460,404   31,726,518 
 
Diluted weighted average common shares outstanding
  40,591,654   
 
31,726,518
 

See accompanying notes to consolidated financial statements

5

CMG HOLDINGS, INC
CONSOLIDATED STATEMENTS OF CASH FLOWS
 (Unaudited)
   Three Months Ended 
  March 31, 
  2010  2009 
CASH FLOWS FROM OPERATING ACTIVITIES        
Net income (loss) $68,441   $(154,681)
Adjustments to reconcile net loss        
      to net cash used in operating activities:        
           Bargain purchase gain  (405,759)   -- 
           Shares issued for services  31,500   -- 
           Amortization of intangible assets  74,583   -- 
           Amortization of debt discount  5,400   -- 
Changes in:        
 Accounts receivable  (37,375)   -- 
            Prepaid expense and other current assets  3,000   -- 
            Deferred revenue  (19,600)              -- 
            Accrued liabilities  225,135              98,462 
            Client payable  --   100,036 
 Accounts payable   295,356   53,498 
         
 Net cash provided by operating activities  240,681   97,315 
         
CASH FLOWS FROM INVESTING ACTIVITIES        
        Cash received from acquisition of Audio Eye, Inc.  3,217   -- 
        Cash paid to acquire a bank loan                           --   (150,000) 
        Cash advance for acquisition of assets for Experiential Agency Inc.                --   (100,000) 
Net cash provided (used in) by investing activities  3,217   (250,000) 
         
CASH FLOWS FROM FINANCING ACTIVITIES        
        Advances from related parties  --   25,000 
        Net borrowings on line of credit  2,184   20,750 
        Proceed from issuance of debt  --   100,000 
Cash provided by financing activities  2,184   145,750 
         
Net increase (decrease) in cash  246,082   (6,935) 
Cash, beginning of year  32,968   13,934 
Cash, end of the year $279,050  $6,999 
Supplemental cash flow information:        
         Interest paid     --  1,386 
         Income taxes paid $--  $-- 
Non-cash investing activity:        
         Acquisition of Audio Eye, Inc. . 502,542  $-- 



See accompanying notes to consolidated financial statements



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Table of Content

CMG HOLDINGS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(unaudited)(Unaudited)


NOTE 1 – DESCRIPTION–BASIS OF BUSINESS AND BASIS OF PRESENTATION AND ACCOUNTING POLICIES

The accompanying unaudited interim consolidated financial statements of CMG Holdings, Inc. (the “Company”) have been prepared in accordance with accounting principles generally accepted in the United States of America and the rules of the Securities and Exchange Commission, and should be read in conjunction with the audited financial statements and notes thereto contained in its 20082009 annual report on Form 10-K.  In the opinion of management, these interim financial statements include all adjustments, consisting of normal recurring adjustments, necessary for a fair presentation of financial position and the results of operations for the interim periods presented have been reflected herein. The results of operations for interim periods are not necessarily indicative of the results to be expected for the full year. Our futur e results of operations may change materially from the historical results of operations reflected in our historical financial statements.  The unaudited consolidated financial statements should be read in conjunction with the historical audited consolidated financial statements and notes theretofootnotes of the Company and management’s discussion and analysis of financial condition and results of operations included in the Company’s Annual Report for the year ended December 31, 20082009 as filed with the Securities and Exchange Commission on Form 10-K.  Notes to the financial statements that would substantially duplicate the disclosure contained in the audited financial statements for fiscal year 2008,2009, as reported in the Form 10-K, have been omitted.

PRINCIPLES OF CONSOLIDATION
Principles of consolidation

The consolidated financial statements include the accounts of CMG Holdings, Inc., Creative Management Group and CMG Acquisitions,Acquisition, Inc., CMGO Capital, Inc., The Experiential Agency, Inc, Audio Eye, Inc., CMGO Logistics, Inc. and CMGO Events Marketing, Inc, Creative Management Group, Logistics, Inc. after elimination of all significant inter-company accounts and transactions.

INTANGIBLE ASSETS, GOODWILL AND IMPAIRMENT OF LONG-LIVED ASSETS

Intangibles are recorded at cost and amortized on the straight-line method over their estimated useful lives. Goodwill is reviewed annually. Intangible valuation and Goodwill impairment are determined using similar processes. For intangibles, the first step is to compare the fair value of the intangible to its carrying amount.  For Goodwill, the first step is to compare the fair value of a reporting unit with its carrying amount, including goodwill. Inova determines the fair value of both intangibles and reporting units by using a discounted cash flow (“DCF”) analysis approach. Determining fair value requires the exercise of significant judgments, including judgments about appropriate discount rates, perpetual growth rates, relevant comparable company earnings multiples and the amount and timing of expected future cash flows. The cash flows employed in the DCF analyses are based on Inova’s budget and long-term business plan, and various growth rates have been assumed for years beyond the long-term business plan period. Discount rate assumptions are based on an assessment of the risk inherent in the future cash flows of the respective reporting units.

BUSINESS COMBINATION

The Company accounts for business combination in accordance with SFAS No. 141R, "Business Combinations". In December 2007, the FASB issued SFAS No. 141R which establishes principles and requirements for how the acquirer of a business recognizes and measures in its financial statements the identifiable assets acquired, the liabilities assumed and any noncontrolling interest in the acquiree. The statement also provides guidance for recognizing and measuring the goodwill acquired in the business combination and for disclosure to enable evaluation of the nature and financial effects of the business combination.

NEW ACCOUNTING PRONONCEMENT

In May 2009, the FASB issued SFAS No. 165, Subsequent Events. This standard is intended to establish general standards of accounting for and disclosures of events that occur after the balance sheet date but before financial statements are issued or are available to be issued. Specifically, this standard sets forth the period after the balance sheet date during which management of a reporting entity should evaluate events or transactions that may occur for potential recognition or disclosure in the financial statements, the circumstances under which an entity should recognize events or transactions occurring after the balance sheet date in its financial statements and the disclosures that an entity should make about events or transactions that occurred after the balance sheet date. SFAS No. 165 is effective for fiscal years and interim periods ended after June 15, 2009. The Company adopted this standard effective June 15, 2009, and has evaluated any subsequent events through August 18, 2009. The Company has no significant subsequent events for the period from July 1, 2009 through August 18, 2009.

7


NOTE 2 –2:  GOING CONCERN

As shown in the accompanying financial statements, theThe Company has an accumulated deficit and a working capital deficit as of June 30, 2009.March 31, 2010.  These conditions raise substantial doubt as to ourthe Company’s ability to continue as a going concern. In response to these conditions, the Company may raisehas raised additional capital through the sale of equity securities, through an offering of debt securities or through borrowings from financial institutions or individuals. The financial statements do not include any adjustments that might be necessary if we arethe Company is unable to continue as a going concern.

NOTE 3:   ACQUISITIONS

On March 31, 2010, the Company acquired all outstanding shares of Audio Eye, Inc. (“Audio Eye”) in exchange for $30,000 cash, 1.5 million shares of the Company’s common stock, warrants to purchase 250,000 shares of the Company’s common stock at an exercise price of $0.07 per share and a term of 5 years plus other contingent consideration.  Audio Eye developed patented internet content publication and distribution software enabling conversion of any media into accessible formats and allowing for real time distribution to end users on any internet connected device.  With this acquisition, the Company expects to be a leading provider in the Internet content publication and distribution software enabling the conversion of any media into accessible formats and allows for real time distri bution to end users on any network connected device.

The fair value of consideration transferred in the acquisition, the assets acquired and the liabilities assumed are set forth in the following table:

Consideration:
Cash (1)
Common stock (2)
Warrants to purchase common stock (3)
Contingent consideration (4)
$  30,000
60,000
10,000
-
Total consideration$100,000

Recognized amount of identifiable assets acquired and liabilities assumed
Cash
Accounts receivable
Property and equipment
Other assets
Accounts payable
Accrued liabilities
$    3,217
196,119
294,387
32,500
(18,500)
(1,964)
Total identifiable net assets and liabilities assumed$505,759
Bargain purchase gain(5)$405,579


7

CMG HOLDINGS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Unaudited)
NOTE 3 – NOTE RECEIVABLE AND ASSET ACQUISITION3:   ACQUISITIONS (CONTINUED)

(1)  This was paid on April 1, 2010 and as such as of March 31, 2010, the Company recognized this as a liability which is reported as “Due to sellers” in the consolidated balance sheets.

(2)  The fair value of the 1.5 million shares issued by the Company was determined based on the closing price of the Company’s stock at the acquisition date.

(3)  The fair value of the 250,000 warrants were determined using a Black-Scholes option valuation model using the following key assumptions: exercise price of $0.07 per share, stock price of $0.04, term of 5 years, expected volatility of 343% and a discount rate of 2.55%

(4)  The contingent consideration is based on the average net income of Audio Eye over a period of 4 years starting in 2010 after applying a multiple based on the average growth rate less any amounts of working capital contributions made by the Company to Audio Eye.  The amount of working capital contribution to be made by the Company is a combination of a fixed amount of $470,000 plus a deferred working capital contribution payable within a period of 3 years and is based on the greater of Audio Eye’s achievement of certain sales targets or $1,000,000.  The fair value of the contingent consideration was determined based on Audio Eye’s projected net income from 2010 and 2013 and the application of a discount rate to the future payment to be made.  After deducting the amount of working capital contribution, the amoun t of contingent consideration was deemed to be zero. At the end of each reporting period after the acquisition date, the contingent payment will be remeasured to its fair value, with changes in fair value recorded in earnings.

(5)  The amount of bargain purchase gain recognized is provisional pending receipt of the final valuation of all identifiable assets acquired.

On March 6, 2009, the Company, through a newly formed wholly owned subsidiary CMGO Capital, Inc., a Nevada corporation, completed a Note Purchase Agreement with Bank of America to purchase the senior secured debt obligations of The Experiential Agency, Inc. The purchase price of the Note Purchase Agreement with Bank of America to purchase the senior secured debt obligations of The Experiential Agency, Inc. was a total of $150,000.

CMG also loaned The Experiential Agency, Inc. $100,000 in March 2009 which has been accounted for as part of the purchase price. On April 1, 2009, CMG Holdings, Inc. foreclosed on the note and completed the acquisition of the assets of The Experiential Agency, Inc.

Unaudited pro forma operation results for the three months ended March 31, 2010 and 2009, as though the Company had acquired Audio Eye and The Experiential Agency, Inc. offers a full degreeon the first day of solutions, services and consulting expertise comprisingfiscal year 2009, are set forth below.  The unaudited pro forma operating results are not necessarily indicative of management, creation, and executionwhat would have occurred had the transaction take place on the first day of entertainment event for corporate clients and individual clients general service areas of event marketing, interactive marketing, event production, public relations, talent representation, corporate consulting, digital media. The Experiential Agency, Inc. earns consulting fees when it provides general consulting services and generates revenues for services for event marketing and communications assignments. As a result of the acquisition of the assets of Experiential Agency, Inc., the Company is expected to be the premier provider of solutions, services and consulting expertise comprising of management, creation, and execution of entertainment event for corporate clients and individual clients general service areas of event marketing, interactive marketing, event production, public relations, talent representation, corporate consulting, digital media and services in those markets. The Company also expects to reduce costs through economies of scale.fiscal year 2009.

In accordance with FAS 141R, the Company determined the assets acquired constituted a business and applied purchase accounting to the assets acquired.
  
Pro Forma
Three months ended March 31
  2010 2009
 
Revenues
Cost of revenue
Operating expenses
Interest expense
 
 
$   1,356,301
(709,006)
(1,041,458)
(7,584)
 
 
$   517,180
(485,287)
(932,762)
(2,667)
Net loss $    (401,747) $ (903,536)

The assets acquired include accounts receivable and software licenses with a fair value of $242,191 and $52,000, respectively.

The fair value of the acquired identifiable intangible assets of $894,998 is provisional pending receipt of the final valuations for those assets. The $894,998 of acquired intangible assets (customers list/company name) has a useful life of approximately 3 years. During the six months ended June 30, 2009, the Company recorded amortization expense of $78,917.

The Company recognized a gain of $1,038,733 as a result of the asset acquisition. The gain is included in other income in the Company’s statement of operations for the six months ended June 30, 2009

The following table summarizes the consideration paid for acquisition of the assets and the amount of the assets acquired at the acquisition date as well as the fair value at the acquisition date.
Consideration:
Cash Consideration $150,000 
     
Total  $150,000 
     
Acquisition-related costs $-- 
     
Recognized amounts of identifiable assets acquired and liabilities assumed:    
     
Accounts receivable  242,191 
Software licenses  52,000 
Identifiable intentangible assets  894,998 
     
Total identifiable net assets  1,188,733 
Bargain purchase gain  (1,038,733)
     
Total $150,000 

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Table of ContentCMG HOLDINGS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
The amounts of The Experiential Agency, Inc revenues and earnings included in the Company’s consolidated statement of operations for the six months ended June 30, 2009, and the revenues and earnings of the combined entity had the acquisition date been January 1, 2009, or January 1, 2008, are:(Unaudited)
 

NOTE 4: EQUITY
 
  Revenues  Earnings 
Actual from April 1, 2009 to June 30, 2009 $872,595  $482,672 
Supplemental pro forma from 04/01/08 – 06/30/08  1,788,887   (727,025)
Supplemental pro forma from 01/01/09 – 06/30/09  2,310,681   579,120 
Supplemental pro forma for 01/01/08 – 06/30/08                             4,095,829   (2,077,434)
NOTE 4 – ADVANCE FROM RELATED PARTYCommon Stock:

InOn January 25, 2010, 350,000 shares were issued, out of treasury stock held by CMG Acquisition, Inc., for services provided by third parties valued at $31,500.

On March 2009,31, 2010, 1,500,000 shares were issued, out of treasury stock held in reserve held by CMG Acquisition, Inc. ,for the acquisition of Audio Eye valued at $60,000. See Note  3 for details.

Warrants:

During the three months ended March 31, 2010, 250,000 warrants were issued in connection with the acquisition of Audio Eye. See Note 3 for details on the valuation of the warrants.

A summary of warrant activity for the three months ended March 31, 2010 is as follows:

 Outstanding and Weighted average
 Exercisable Exercise Price
December 31, 20092,400,000$0.01
Granted250,000$0.07
Exercised- -
Forfeited- -
March 31,20102,650,000$0.02

The warrants have a weighted average remaining life of 4.9 years and an aggregate intrinsic value of $72,000.

NOTE 5: COMMITMENTS AND CONTINGENCIES

On January 1, 2010, the Company receivedand the executive management entered into executive employment agreements, effective up to 2016, regarding base salary compensation, executive incentive bonus consideration and expense reimbursement. The agreements provide for the deferral of payment of a totalportion of $25,000 advances from one of its officer/directors. The funds were used bythe annual base salary until such time that the Company forhas sufficient working capital, purposes.but in no case later than December 31, 2012.  The payable bears 0% interest,agreements also provide that the executive bonus consideration and expense reimbursement shall be earned upon achievement of certain performance conditions.  The executives have the option to convert the deferred base salary and any incentive bonuses and expense reimbursements earned to restricted shares of the Company’s common stock at a conversion price that is unsecured and is duebased on demand.the one h undred eighty (180) day average closing price of the Company’s stock prior to the conversion.


On May 19, 2010, the above agreements were amended to reflect a conversion price that will be based on the one hundred and eighty (180) day average closing price of the Company stock prior to the conversion but not to a exceed $1.00 or below $0.10.



 
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CMG HOLDINGS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Unaudited)
NOTE 6:  SUBSEQUENT EVENTS


On April 1, 2010, the Company fully paid its $125,000 loan to JT Ventures, LLC.


TableOn various dates in April 2010, the Company issued two 13% Senior Secured Convertible Extendible Notes to a third party totaling $850,000 that mature on July 1, 2011.  Provided that the Company is not in default, the Company has the option to extend the maturity date of Contentthe notes for a period of three months by paying an extension fee equal to 5% of the principal amount of the outstanding notes. In the event of default, the annual interest rate is increased to 18%. The notes are convertible into the Company’s common shares, at any time after the maturity date, at $0.10 per share. In connection with the issuance of the notes, the Company issued warrants to purchase 4,250,000 shares of the Company’s common stock. The warrants have an exercise price of $0.10 per share and a term of 7 years.  The conversion price of the notes and the exercise price of the warrants contain reset provisions. If the closing market price of the Company’s common stock is less than the conversion and exercise price for a period of 90 consecutive trading days, then the conversion and exercise price in effect shall be reduced to the closing market price on such 90th trading days but both conversion and exercise price shall not be reduced to less than $0.07 per share. The notes are secured by a security interest in all of the assets of the Company and its subsidiaries.

In connection with the above transaction, , the Company paid the placement agent 10% of the gross proceeds and warrants to purchase 1,105,000 shares of the Company’s common stock.

On May 1, 2010, 685,200 shares were issued from treasury stock held in reserve held by CMG Acquisition, Inc. for services provided by third parties.



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ITEM 2 –2:   MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF    OPERATIONS

TheFORWARD LOOKING STATEMENTS

In addition to historical information, containedthis Form 10-Q (this “Quarterly Report”) contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, which includes, but are not limited to, statements concerning expectations as to our revenues, expenses, and net income, our growth strategies and plans, the timely development and market acceptance of our products and technologies, the competitive nature of and anticipated growth in our markets, our ability to achieve cost reductions, the status of evolving technologies and their growth potential, the adoption of future industry standards, expectations as to our financing and liquidity requirements and arrangements, the need for additional capital, and other matte rs that are not historical facts. These forward-looking statements are based on our current expectations, estimates, and projections about our industry, management’s beliefs, and certain assumptions made by it. Words such as “anticipates”, “appears”, “believe,”, “expects”, “intends”, “plans”, “believes, “seeks”, “assume,” “estimates”, “may”, “will” and variations of these words or similar expressions are intended to identify forward-looking statements. All statements in this Management’s DiscussionQuarterly Report regarding our future strategy, future operations, projected financial position, estimated future revenue, projected costs, future prospects, and Analysis of Financial Conditionresults that might be obtained by pursuing management’s current plans and Results of Operation contains “forward lookingobjectives are forward-looking statements.Actual Therefore, actual results maycould differ materially differand adversely from those projectedresults expressed in the forward lookingany forward-lookin g statements, as a result of certain risks and uncertainties set forth invarious factors. Readers are cautioned not to place undue reliance on forward-looking statements, which are based only upon information available as of the date of this report.  AlthoughYou should not place undue reliance on our management believes thatforward-looking statements because the assumptions madematters they describe are subject to known and expectations reflected in the forward lookingunknown risks, uncertainties and other unpredictable factors, many of which are beyond our control. Our forward-looking statements are reasonable, there is no assurance thatbased on the underlying assumptionsinformation currently available to us and speak only as of the date on which this Quarterly Report was filed with the Securities and Exchange Commission (“SEC”).  We expressly disclaim any obligation to revise or update publicly any forward-looking statements even if subsequent events cause our expectations to change regarding the matters discussed in those statements. Over time, our actual results, performance or achievements will in fact, prove to be correct or that actual future results will not be materially differentlikely differ from the expectationsanticipated results, performance or achievements that are expressed in this Annual Report.or implied by our forward-looking statements, and such difference might be significant and materially adverse to our stockholders. Unless the context indicates otherwise, the terms “Company”, “Corporate”, “CMGO”, “our”, and “we” refer to CMG Holdings, Inc. and its subsidiaries.

PLAN OF OPERATION

RESULTS OF OPERATIONS

FOR THE SIXTHREE MONTH PERIOD ENDED JUNE 30, 2009MARCH 31, 2010

NetGross revenues increased from $399,167 in the six months period ending June 30, 2008 to $1,084,989$212,394 for the sixthree months period ending June 30, 2009.ended March 31, 2009 to $1,286,999 for the three months ended March 31, 2010. The increase in revenues is mainly due to morethe revenues generated infrom the event marketing, public relations, marketing services and event marketing consulting business. Also, duringbusiness of, The Experiential Agency, Inc. (“XA”), a wholly-owned subsidiary acquired in the second quarter of 2009, after the acquisition2009.

Cost of assets of The Experiential Agency, Inc., we started to generate and recognize revenuesrevenue increased from this new line of business.
Operating expenses decreased from $2,531,415$0 for the sixthree months ending June 30, 2008ended March 31, 2009 to $1,844,774$709,006 for the same periodthree months ended March 31, 2010. The increase is related to the increase in 2009. This wasthe revenues which is mainly due to the Company recognized significant stock-based compensation costs in 2008 and in 2009new business generated from the Company did not have any of this type of expense. The expenses for 2009 mainly incurred forevent marketing, services, public relations, consulting services and event marketing.
Net income increased from a net lossbusiness of $2,201,335 for the six months ending June 30, 2008 to net income of $327,991 for the same period in 2009. The increase in net income is mainly due to more revenues generated and not having any stock-based compensation expense in 2009 compared to 2008.XA.

FOR THE THREE MONTH PERIOD ENDED JUNE 30, 2009

Net revenues increased from $0 in the three months period ending June 30, 2008 to $872,595 for the three months period ending June 30, 2009. The increase in revenues is mainly due to more revenues generated in public relations, marketing services and event marketing consulting business. Also, during the second quarter of 2009, after the acquisition of assets of The Experiential Agency, Inc., we started to generate and recognize revenues from this new line of business.
Operating expenses increased from $796,920$365,689 for the three months ending June 30, 2008ended March 31, 2009 to $1,480,470$832, 744 for the same periodthree months ended March 31, 2010. The increase in 2009.operating expenses is mainly due to increased personnel, marketing, professional fees and operations from the event marketing, public relations, consulting business of XA.

The net loss of $154,681 for the three months ended March 31, 2009 increased to a net income of $68,441 for the three months ended March 31, 2010. This wasis mainly due to the Company recognized expenses for marketing services, public relations, consulting services and event marketing.bargain purchase gain resulting from the acquisition of Audio Eye, Inc.

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Net income increased from a net loss of $855,968 for the three months ending June 30, 2008 to net income of $482,672 for the same period in 2009. The increase in net income is mainly due to more revenues generated.


LIQUIDITY AND CAPITAL RESOURCES.:

As of June 30, 2009,March 31, 2010, the Company’s cash on hand was $87,553.$279,050.
 
Cash provided by operations for the sixthree months period ended June 30,March 31, 2009 was $156,444,$97,315, as compared to cash usedprovided by operations of $548,110$240,681 for the sixthree months ended June 30, 2008. TheMarch 31, 2010. This change is primarily due to amortization of intangible assets, stock expenses for services, and accrued expenses related to the increase in cash provided by operating activities is mainlyexpenses due to more revenues generated inthe increased personnel and operations from the event marketing, public relations, marketing services and event marketing consulting business during six months ended June 30, 2009.of XA.

Cash used in investing activities for the six month periodthree months ended June 30,March 31, 2009 was $150,000,$250,000, as compared to $600,000cash provided by investing activities of $3,217 for the sixthree months ended June 30, 2008.March 31, 2010. For the sixthree months ended June 30, 2008,March 31, 2009, the Company incurred $600,000$150,000 for the acquisition of Pebble Beach Enterprises, Inc. and for the six month ended June 30, 2009, the Company paid $150,000assets of XA to obtain a note receivable regardingfrom a financial institution and for the note purchase agreement to purchasethree month ended March 31, 2010, the senior secured debt obligationscash received of The Experiential Agency,$3,217 resulted from the acquisition of Audio Eye, Inc.

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Cash provided by financing activities for the six month periodthree months ended June 30,March 31, 2009 was $67,175,$145,750, as compared to $1,029,830$2,184 provided for the sixthree months ended June 30, 2008.March 31, 2010. In 2008,2009, the Company obtained $314,000borrowed $20,750 from selling convertible notes.its line of credit and also borrowed $25,000 from one of the executives of executive management


Security Ownership of Certain Beneficial Owners and Management
SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

The following table sets forth as of May 20, 2010, information with respect to the beneficial ownership of the Company’s Common Stock by (i) each person known by the Company to own beneficially 5% or more of such stock, (ii) each Director of the Company who owns any Common Stock, and (iii) all Directors and Officers as a group, together with their percentage of beneficial holdings of the outstanding shares. The information presented below regarding beneficial ownership of our voting securities has been presented in accordance with the rules of the Securities and Exchange Commission and is not necessarily indicative of ownership for any other purpose. Under these rules, a person is deemed to be a "beneficial owner" of a security if that person has or shares the power to vote or direct the voting of the security or the power to di spose or direct the disposition of the security. A person is deemed to own beneficially any security as to which such person has the right to acquire sole or shared voting or investment power within 60 days through the conversion or exercise of any convertible security, warrant, option or other right. More than one person may be deemed to be a beneficial owner of the same securities. The percentage of beneficial ownership by any person as of a particular date is calculated by dividing the number of shares beneficially owned by such person, which includes the number of shares as to which such person has the right to acquire voting or investment power within 60 days, by the sum of the number of shares outstanding as of such date plus the number of shares as to which such person has the right to acquire voting or investment power within 60 days. Consequently, the denominator used for calculating such percentage may be different for each beneficial owner. Except as otherwise indicated below and under applicable community property laws, we believe that the beneficial owners of our common stock beneficially owned on August 7, 2008, following consummation oflisted below have sole voting and investment power with respect to the Reorganization by Each person who is known by us to beneficially own 5% or more of the Registrant’s common stock; Each of the Registrant’s directors and named executive officers; and All of the Registrant’s directors and executive officers as a group.shares shown.
 
Security Ownership of CMG Holdings, Inc. as of August 7, 2008:SECURITY OWNERSHIP OF MANAGEMENT:

Title of ClassName Shares  Percent (1) Name Shares Percent 
                
Common StockCMG Acquisitions, Inc.  14,085,789   33.22%Alan Morell  10,107,000   23.83%
                  
Common StockJames J. Ennis  3,500,000   8.25%
Alan Morell  10,107,000   23.84%         
Common StockMichael Vandetty  1,000,000   2.36%
                 
James J. Ennis  2,500,000   5.89%
        
All Directors and Executive OfficersAll Directors and Executive Officers  14,607,000   34.45%

Security Ownership of CMG Holdings Inc. directors and executive officersThese tables are based upon 42,400,000 shares outstanding as of May 27, 2008:20, 2010 and information derived from our stock records. Unless otherwise indicated in the footnotes to these tables and subject to community property laws where applicable, we believe unless otherwise noted that each of the shareholders named in this table has sole or shared voting and investment power with respect to the shares indicated as beneficially owned.


 
Title of ClassName Shares  Percent (1) 
          
Common StockAlan Morell  10,107,000(2) 23.84%
          
 James J. Ennis  2,500,000(3) 5.89%
          
 Michael Vandetty  1,000,000   2.35%
          
 All Directors and Executive Officers as a Group  13,607,000   32.09%
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(1)Beneficial ownership is determined in accordance with the rules of the Securities and Exchange Commission and includes voting and investment power with respect to shares. Unless otherwise indicated, the persons named in the table have sole voting and sole investment control with respect to all shares beneficially owned, subject to community property laws where applicable. The number and percentage of shares beneficially owned are based on 42,400,000 shares of common stock outstanding as of May 27, 2008, the closing date of the Reorganization.outstanding. The address for those individuals for which an address is not otherwise indicated is: c/o CMG Holdings, Inc., 5601 Biscayne Boulevard, Miami, Florida 33137, USA.
 
(2)Mr. Morell owns 3,500,000 shares of Creative Management Group, Inc.The Company directly, and is the beneficial owner of an additional 6,607,000 shares owned by Commercial Rights Intl Corp. for a total of 10,107,000 shares.
  
(3)Mr. Ennis owns 500,0001,500,000 shares of Creative Management Group, Inc.The Company directly, and is the beneficial owner of an additional 2,000,000 shares owned by Hastings Creek Group, Inc. for a total of 2,500,0003,500,000 shares.


ITEM 3 –3:  QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK FACTORS

None.RISKS RELATED TO OUR BUSINESS
 
CURRENT ECONOMIC CONDITIONS AND THE GLOBAL FINANCIAL CRISIS MAY HAVE AN IMPACT ON OUR BUSINESS AND FINANCIAL CONDITION IN WAYS THAT WE CURRENTLY CANNOT PREDICT

The global economy has experienced a significant contraction, with an unprecedented lack of consumer credit within the credit markets and the shift away from discretionary spending within the marketing, communications.  The decrease in the economic activity in the United States and in the commercial sectors in which we conduct business could adversely affect our financial condition and results of operations. Continued tightness within the credit markets, volatility, instability and economic weakness of our clients marketing budgets and decrease in discretionary consumer spending associated with our clients business spending may result in a reduction in our revenues.

 BUSINESS COULD BE ADVERSELY AFFECTED IF IT LOSES KEY CLIENTS AND KEY MANAGEMENT

The Company’s loss of one or more significant clients could materially affect results of the Company on a consolidated basis. Our Management is critically important to ongoing results of the Company because, as in any service business, success of the Company is mainly dependent upon the leadership of key executives and management. If key executives were to leave any of our operating divisions, the relationships that the Company has with its clients could be adversely affected.

COMPETITION FOR CLIENTS IN HIGHLY COMPETITIVE INDUSTRIES

The Company operates in a very competitive industry characterized by numerous firms of varying sizes, with no group of firms having dominant positions in the marketplace. Competitive factors include creative expertise, executive management’s, personal relationships, quality and reliability of service and expertise in particular niche areas of the marketplace. In addition, our company’s principal asset is its people, barriers to entry are minimal, and relatively small firms may be on occasion able to take some portion of a client’s business from a larger competitor. While many of the Company’s client relationships are long-standing, clients may at times place their marketing services businesses up for competitive review from time to time, including at times when clients enter into strategic transactions. To the extent that the Company fails to maintain existing clients or attract new clients, the Company’s business, financial condition and operating results may be affected in a materially adverse manner.

ABILITY TO GENERATE NEW BUSINESS FROM NEW AND EXISTING CLIENTS MAY BE LIMITED

To increase revenues, the Company needs to obtain additional clients, generate demand for additional services from existing clients and partner with external marketing firms to mutually service as single or multiple of clients.  The company’s ability to generate demand for its services from new clients, additional demand from existing clients partner with external marketing firms to mutually service as single or multiple of clients is subject to clients’ requirements, pre-existing vendor relationships, financial condition, strategic plans and internal resources, as well as the quality of the Company’s employees, services and reputation and the breadth of its services. To the extent the Company cannot generate new business from new and existing clients due to these limitations; it will li mit the Company’s ability to grow its business and to increase its revenues.

 
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Table    In the aggregate, the directors and executive officers as a group collectively own approximately 35% of Contentthe Company’s outstanding shares. The interests of the Company’s management may differ from the interests of other stockholders and as a result, the Company’s executive management may have the ability to control virtually all corporate actions requiring stockholder approval, irrespective of how the Company’s other stockholders may vote, including electing or defeating the election of directors; amending or preventing amendment of the Company’s certificate of incorporation or bylaws; effecting or preventing a merger, sale of assets or other corporate transaction; and controlling the outcome of any other matter submitted to the stockholders for vote. The Company’s managementR 17;s stock ownership may discourage a potential acquirer from seeking to acquire shares of the Company’s common stock or otherwise attempting to obtain control of the Company, which in turn could reduce the Company’s stock price or prevent the Company’s stockholders from realizing a premium over the Company’s stock price.

OUTSTANDING INDEBTEDNESS; SECURITY INTEREST AND UNREGISTERED SALES OF EQUITY SECURITIES
        On April 1, 2010, the Company entered into a Note Purchase Agreement with CMGO Investors, LLC, a Delaware limited liability company, providing for the sale and issuance of (i) $725,000 of its 13% Senior Secured Convertible Extendible Notes due 2011 and (ii) warrants to purchase 3,625,000 shares of the Company’s Common Stock.    The Note bears interest at a rate of 13% per annum payable quarterly.  The entire amount of the Note, together with all accrued but unpaid interest thereon, is due and payable in full on July 1, 2011; provided that, so long as there is no continuing Event of Default, the Company may in its sole discretion extend the Maturity Date for a period of three months by paying an extension fee equal to 5% of the principal amount of the outstanding Notes.  In the event of Default on the Note, the Note shall bear interest at the rate per annum equal to 18%.  The Notes rank senior in right of payment with all indebtedness of the Company, whether currently existing or issued in the future.  The Notes are secured by a security interest in all of the assets of the Company and the Company's subsidiaries pursuant to a Security Agreement and Subsidiary Guarantee.    The Notes are convertible into shares of Common Stock of the Company at any time after the Maturity Date at an initial conversion price of $0.10 per share.   The warrants are exercisable for seven years at an exercise price of $0.10 per share.  The conversion price of the Notes and the exercise price of the warrants will be adjusted in connection with stock splits, dividends, mergers, reclassifications and similar transactions.  

On April 23, 2010, the Company entered into a Note Purchase Agreement with CMGO Investors, LLC, a Delaware limited liability company, providing for the sale and issuance of (i) $125,000 of its 13% Senior Secured Convertible Extendible Notes due 2011 and (ii) warrants to purchase 625,000 shares of the Company’s Common Stock.    The Note bears interest at a rate of 13% per annum payable quarterly.  The entire amount of the Note, together with all accrued but unpaid interest thereon, is due and payable in full on July 28, 2011; provided that, so long as there is no continuing Event of Default, the Company may in its sole discretion extend the Maturity Date for a period of three months by paying an extension fee equal to 5% of the principal amount of the outstanding Notes.    In the event of Default on the Note, the Note shall bear interest at the rate per annum equal to 18%.  The Notes rank senior in right of payment with all indebtedness of the Company, whether currently existing or issued in the future.  The Notes are secured by a security interest in all of the assets of the Company and the Company's subsidiaries pursuant to a Security Agreement and Subsidiary Guarantee.  The Notes are convertible into shares of Common Stock of the Company at any time after the Maturity Date at an initial conversion price of $0.10 per share.    The warrants are exercisable for seven years at an exercise price of $0.10 per share.  The conversion price of the Notes and the exercise price of the warrants will be adjusted in connection with stock splits, dividends, mergers, reclassifications and similar transactions.
PUBLIC COMPANY COMPLIANCE MAY MAKE IT MORE DIFFICULT TO ATTRACT AND RETAIN OFFICERS AND DIRECTORS
The Sarbanes-Oxley Act of 2002 and new rules subsequently implemented by the SEC have required changes in corporate governance practices of public companies. As a public entity, the Company expects these new rules and regulations to increase compliance costs in 2009 and beyond and to make certain activities more time consuming and costly. As a public entity, the Company also expects that these new rules and regulations may make it more difficult and expensive for the Company to obtain director and officer liability insurance in the future and it may be required to accept reduced policy limits and coverage or incur substantially higher costs to obtain the same or similar coverage. As a result, it may be more difficult for the Company to attract and retain qualified persons to serve as directors or as executive officers.

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THERE IS CURRENTLY NO LIQUID TRADING MARKET FOR THE COMPANY’S COMMON STOCK AND THE COMPANY CANNOT ENSURE THAT ONE WILL EVER DEVELOP OR BE SUSTAINED
The Company’s common stock is currently approved for quotation on the OTC Bulletin Board trading under the symbol CMGO.OB.  However, there is limited trading activity and not currently a liquid trading market.  There is no assurance as to when or whether a liquid trading market will develop, and if such a market does develop, there is no assurance that it will be maintained.  Furthermore, for companies whose securities are quoted on the Over-The-Counter Bulletin Board maintained by the National Association of Securities Dealers, Inc. (the “OTCBB”), it is more difficult (1) to obtain accurate quotations, (2) to obtain coverage for significant news events because major wire services generally do not publish press releases about such companies, and (3) to obtain needed capital.  As a result, pur chasers of the Company’s common stock may have difficulty selling their shares in the public market, and the market price may be subject to significant volatility.

THE COMPANY’S STOCK PRICE MAY BE VOLATILE
The market price of the Company’s common stock is likely to be highly volatile and could fluctuate widely in price in response to various factors, many of which are beyond the Company’s control, including the following: technological innovations or new products and services by the Company or its competitors; additions or departures of key personnel; limited “public float” following the Reorganization , in the hands of a small number of persons whose sales or lack of sales could result in positive or negative pricing pressure on the market price for the common stock; the Company’s ability to execute its business plan; operating results that fall below expectations; loss of any strategic relationship; industry developments; economic and other external factors; and period-to-period fluctuations in the Compan y’s financial results. In addition, the securities markets have from time to time experienced significant price and volume fluctuations that are unrelated to the operating performance of particular companies. These market fluctuations may also materially and adversely affect the market price of the Company’s common stock.
OFFERS OR AVAILABILITY FOR SALE OF A SUBSTANTIAL NUMBER OF SHARES OF THE COMPANY’S COMMON STOCK MAY CAUSE THE PRICE OF THE COMPANY’S COMMON STOCK TO DECLINE OR COULD AFFECT THE COMPANY’S ABILITY TO RAISE ADDITIONAL WORKING CAPITAL
If the Company’s current stockholders seek to sell substantial amounts of common stock in the public market either upon expiration of any required holding period under Rule 144 or pursuant to an effective registration statement, it could create a circumstance commonly referred to as “overhang,” in anticipation of which the market price of the Company’s common stock could fall substantially.  The existence of an overhang, whether or not sales have occurred or are occurring, also could make it more difficult for the Company to raise additional financing in the future through sale of securities at a time and price that the Company deems acceptable.
THE COMPANY’S COMMON STOCK IS CURRENTLY DEEMED TO BE “PENNY STOCK”, WHICH MAKES IT MORE DIFFICULT FOR INVESTORS TO SELL THEIR SHARES
The Company’s common stock is currently subject to the “penny stock” rules adopted under section 15(g) of the Exchange Act. The penny stock rules apply to companies whose common stock is not listed on the NASDAQ Stock Market or other national securities exchange and trades at less than $5.00 per share or that have tangible net worth of less than $5,000,000 ($2,000,000 if the company has been operating for three or more years). These rules require, among other things, that brokers who trade penny stock to persons other than “established customers” complete certain documentation, make suitability inquiries of investors and provide investors with certain information concerning trading in the security, including a risk disclosure document and quote information under certain circumstances. Many brokers have de cided not to trade penny stocks because of the requirements of the penny stock rules and, as a result, the number of broker-dealers willing to act as market makers in such securities is limited. If the Company remains subject to the penny stock rules for any significant period, it could have an adverse effect on the market, if any, for the Company’s securities. If the Company’s securities are subject to the penny stock rules, investors will find it more difficult to dispose of the Company’s securities.
THE ELIMINATION OF MONETARY LIABILITY AGAINST THE COMPANY’S DIRECTORS, OFFICERS AND EMPLOYEES UNDER NEVADA LAW AND THE EXISTENCE OF INDEMNIFICATION RIGHTS TO THE COMPANY’S DIRECTORS, OFFICERS AND EMPLOYEES MAY RESULT IN SUBSTANTIAL EXPENDITURES BY THE COMPANY AND MAY DISCOURAGE LAWSUITS AGAINST THE COMPANY’S DIRECTORS, OFFICERS AND EMPLOYEES

16

The Company’s certificate of incorporation does not contain any specific provisions that eliminate the liability of directors for monetary damages to the Company and the Company’s stockholders; however, the Company is prepared to give such indemnification to its directors and officers to the extent provided by Nevada law. The Company may also have contractual indemnification obligations under its employment agreements with its executive officers. The foregoing indemnification obligations could result in the Company incurring substantial expenditures to cover the cost of settlement or damage awards against directors and officers, which the Company may be unable to recoup. These provisions and resultant costs may also discourage the Company from bringing a lawsuit against directors and officers for breaches of their fid uciary duties and may similarly discourage the filing of derivative litigation by the Company’s stockholders against the Company’s directors and officers even though such actions, if successful, might otherwise benefit the Company and its stockholders.
ITEM 44:    CONTROLS AND PROCEDURES

(a) EvaluationEVALUATION OF DISCLOSURE CONTROLS AND PROCEDURES

Management has evaluated, with the participation of our Chief Executive Officer and Chief Financial Officer, the effectiveness of our disclosure controls and procedures.
Disclosureprocedures (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) as of the end of the period covered by this report and concluded that our disclosure controls and procedures have been designedwere not effective to ensure that all material information required to be disclosed by the Company is collected and communicated to management to allow timely decisions regarding required disclosures. The Chief Executive Officer and the Chief Financial Officer have concluded, basedin this Quarterly Report on their evaluation as of June 30, 2009, the disclosure controls and procedures were ineffective in providing reasonable assurance that material information isForm 10-Q has been made known to them by others withinin a timely fashion. We are in the Company:
a)    We did not maintain sufficient personnel withprocess of improving our internal control over financial reporting in an appropriate level of technical accounting knowledge, experience,effort to remediate these deficiencies through improved supervision and training in the application of generally acceptedour accounting principles commensurate withstaff. These deficiencies have been disclosed to our complexityBoard of Directors. We believe that this effort is sufficient to fully remedy these deficiencies and we are continuing our financial accountingefforts to improve and reporting requirements. We have limited experience in the areas of financial reporting and disclosure controlsstrengthen our control processes and procedures. As a result, there is a lack of monitoring of the financial reporting process and there is a reasonable possibility that material misstatements of the consolidated financial statements, including disclosures, will not be prevented or detected on a timely basis; and
b)    There is a lack of sufficient accounting staff which results in a lack of segregation of duties necessary for a good system of internal control. This control deficiency, which is pervasive in nature, results in a reasonable possibility that material misstatements of the financial statements will not be prevented or detected on a timely basis.
Management’s efforts to address these deficiencies in its disclosure controls and procedures is reflected in its commitment to providing continued education and training for ourOur Chief Executive Officer, Chief Financial Officer and accounting staffdirectors will continue to work with our auditors and other outside advisors to ensure the level of expertise required for a public company. In addition, management has budgetedthat our controls and procedures are adequate and effective.
CHANGES IN INTERNAL CONTROL OVER FINANCIAL REPORTING

No change in the coming year for additional accounting staff to addressCompany’s internal control weaknesses associated with lack of segregation of duties.
(b) Changes in internal controls
There have been no changesover financial reporting occurred during the three months ended March 31, 2010, that materially affected, or is reasonably likely to ourmaterially affect, the Company s internal control in the quarter ended June 30, 2009.over financial reporting.


 
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Table of Content

PART II



ITEM 1 – LEGAL PROCEEDINGS

There
We are subject to certain claims and litigation in the ordinary course of business. It is no past, pending or, to the Company’s knowledge, threatened litigation or administrative action which has or is expected byopinion of management that the Company’s management tooutcome of such matters will not have a material adverse effect uponon our Company’s business,consolidated financial conditionposition, results of operations or operations, including any litigationcash flows. On or action involving our Company’s officers, directors,about April 30, 2010, the Company became aware that a former employee had filed a lawsuit against the Company, which was filed in the United States District Court for the Southern District of New York. The complaint alleges breach of employee contract and entitlement to additional equity in the Company. The Company disagrees with the allegations contained in the Complaint and intends to vigorously defend the matter and otherwise enforce its rights with respect to the matter. Although the Company has not been served with the lawsuit, the Company retained counsel and fi led a Motion to Dismiss the Complaint, alleging that the New Your court lacks jurisdiction over the controversy and or that venue of the proceeding should lie in Dade County, Florida. The Company believes that all of the employee's claims are frivolous or are barred pursuant to the terms of the contract or various releases executed in favor of the Company by the employee. The Company will seek damages against the former employee regarding breach of his employment agreement, his non-compete agreements and other key personnel.causes of action.  The case is still ongoing and the matter remains unresolved.


ITEM 1A – RISK FACTORS

Registrant is a smaller reporting company and is therefore not required to provide this information.


ITEM 22:  UNREGISTERED SALES OF EQUITY SECURITIES AND USE OF PROCEEDS

NoneCAPITAL INVESTMENT CMGO INVESTORS, LLC.

On April 1, 2010, the Company entered into a Note Purchase Agreement with CMGO Investors, LLC, a Delaware limited liability company, providing for the sale and issuance of (i) $725,000 of its 13% Senior Secured Convertible Extendible Notes due 2011 and (ii) warrants to purchase 3,625,000 shares of the Company’s Common Stock.    The Note bears interest at a rate of 13% per annum payable quarterly.  The entire amount of the Note, together with all accrued but unpaid interest thereon, is due and payable in full on July 1, 2011; provided that, so long as there is no continuing Event of Default, the Company may in its sole discretion extend the Maturity Date for a period of three months by paying an extension fee equal to 5% of the principal amount of the outstanding Notes.    In the event of Default on the Note, the Note shall bear interest at the rate per annum equal to 18%.  The Notes rank senior in right of payment with all indebtedness of the Company, whether currently existing or issued in the future.  The Notes are secured by a security interest in all of the assets of the Company and the Company's subsidiaries pursuant to a Security Agreement and Subsidiary Guarantee.    The Notes are convertible into shares of Common Stock of the Company at any time after the Maturity Date at an initial conversion price of $0.10 per share.    The warrants are exercisable for seven years at an exercise price of $0.10 per share.  The conversion price of the Notes and the exercise price of the warrants will be adjusted in connection with stock splits, dividends, mergers, reclassifications and similar transactions.  In addition, if at any time the closing market price of the Common Stock is less than the conversion price or exercise price for a period of 90 consecutive trading days, then the conversion price or exercise price in effect shall be reduced to the closing market price of the Common Stock on such 90th trading day; provided that in no event shall the conversion price or exercise price be reduced to less than $0.07 per share pursuant to this provision.  The investors also received certain registration rights pursuant to a Registration Rights Agreement.  In connection with this transaction, the Company paid the placement agent 10% of the gross proceeds and warrants to purchase 942,500 shares of Common Stock. The sale of securities discussed above was made solely to accredited investors and was exempt from registration under Section 4(2) and/or Rule 506 of Regulation D of the Securities Act of 1933, as amended.

On April 1, 2010, the Company paid $125,000 to satisfy the payoff due to JT Venture, LLC pursuant to the Participation Agreement, Forbearance Agreement and Security Agreement. As a result, The Company executed a satisfaction of all obligations due it from the Company and its subsidiaries.

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On April 23, 2010, the Company entered into a Note Purchase Agreement with CMGO Investors, LLC, a Delaware limited liability company, providing for the sale and issuance of (i) $125,000 of its 13% Senior Secured Convertible Extendible Notes due 2011 and (ii) warrants to purchase 625,000 shares of the Company’s Common Stock.    The Note bears interest at a rate of 13% per annum payable quarterly.  The entire amount of the Note, together with all accrued but unpaid interest thereon, is due and payable in full on July 28, 2011; provided that, so long as there is no continuing Event of Default, the Company may in its sole discretion extend the Maturity Date for a period of three months by paying an extension fee equal to 5% of the principal amount of the outstanding Notes.    In the event of Default on the Note, the Note shall bear interest at the rate per annum equal to 18%.  The Notes rank senior in right of payment with all indebtedness of the Company, whether currently existing or issued in the future.  The Notes are secured by a security interest in all of the assets of the Company and the Company's subsidiaries pursuant to a Security Agreement and Subsidiary Guarantee.  The Notes are convertible into shares of Common Stock of the Company at any time after the Maturity Date at an initial conversion price of $0.10 per share.    The warrants are exercisable for seven years at an exercise price of $0.10 per share.  The conversion price of the Notes and the exercise price of the warrants will be adjusted in connection with stock splits, dividends, mergers, reclassifications and similar transactions.  In ad dition, if at any time the closing market price of the Common Stock is less than the conversion price or exercise price for a period of 90 consecutive trading days, then the conversion price or exercise price in effect shall be reduced to the closing market price of the Common Stock on such 90th trading day; provided that in no event shall the conversion price or exercise price be reduced to less than $0.07 per share pursuant to this provision.  The investors also received certain registration rights pursuant to a Registration Rights Agreement.  In connection with this transaction, the Company paid the placement agent 10% of the gross proceeds and warrants to purchase 162,500 shares of Common Stock. The sale of securities discussed above was made solely to accredited investors and was exempt from registration under Section 4(2) and/or Rule 506 of Regulation D of the Securities Act of 1933, as amended


ITEM 3 – DEFAULT UPON SENIOR SECURITIES
 
None
 
 
ITEM 4 – SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

None

ITEM 5 – OTHER INFORMATION
 
None
 

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ITEM 6 – EXHIBITS 
 
              Exhibit No.                 Document Description
10.1Amended Executive Agreement with CEO

10.2Amended Executive Agreement with COO

10.3
Amended Executive Agreement with General Counsel

 31.1Certification of Chief Executive Officer pursuant to Rule 13a-14(a) and Rule 15d-14(a) of the Securities Exchange              Act, as amended.

 31.2Certification of Chief Financial Officer pursuant to Rule 13a-14(a) and Rule 15d-14(a) of the Securities Exchange Act, as amended.

 32.1Certification of Chief Executive Officer Pursuant to 18 U.S.C. Section 1350 as adopted Pursuant to Section 906 of the Sarbanes Oxley Act of 2002.

 32.2Certification of Chief Financial Officer Pursuant to 18 U.S.C. Section 1350 as adopted Pursuant to Section 906 of the Sarbanes Oxley Act of 2002.
 
Reports on Form 8-K:
                                               

The Company filed a Form 8-K on April 8, 2009February 1, 2010 - Item 2.01 Completion of Acquisition of Assets - announcing the acquisition of The Experiential Agency, Inc.
8.01 Issuing Senior Convertible Debt.
 

 
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SIGNATURES

In accordance with Section 13 or 15(d) of the Exchange Act, the registrant caused this report to be signed on its behalf by the undersigned, there unto duly authorized.

  CMG HOLDINGS, INC.
                                                                                     (Registrant)
   
   
 Date: August 18, 2009May 21, 2010  
 By:  /s/ ALAN MORELL
           Alan Morell
          Chief Executive Officer and
          Chairman of the Board
   
 Date: August 18, 2009May 21, 2010 
 By:  /s/ JAMES J. ENNIS
                                                                                       James J. Ennis
                                                                                       Chief Financial Officer and
                                                                                       Director
   


In accordance with the Exchange Act, this report has been signed below by the following persons on behalf of the registrant and in the capacities and on the dates indicated.


SIGNATURE NAME TITLE DATE
       
/s/Alan Morell Alan Morell CEO & Chairman August 18, 2009May 21, 2010 
    of the Board  
       
/s/James I. Ennis James I. Ennis CFO & Director August 18, 2009May 21, 2010
       




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