UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

FORM ~~10-Q~~10-Q/A

Amendment No. 1

(Mark One)

x	QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the quarterly period ended September 30, ~~2010~~2011

¨	TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the transition period from to

Commission File Number: 000-49802

Netflix, Inc.

(Exact name of Registrant as specified in its charter)

Delaware

77-0467272

(State or other jurisdiction of

incorporation or organization)

(I.R.S. Employer

Identification Number)

100 Winchester Circle, Los Gatos, California 95032

(Address and zip code of principal executive offices)

(408) 540-3700

(Registrant’s telephone number, including area code)

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports) and (2) has been subject to such filing requirements for the past 90 days. YES x NO ¨

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files). Yes x No ¨

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act.

Indicate by check mark whether the registrant is a shell company (as defined by Rule 12b-2 of the Exchange Act). Yes ¨ No x

As of September 30, ~~2010,~~2011, there were ~~52,257,495~~52,504,091 shares of the registrant’s common stock, par value $0.001, outstanding.

EXPLANATORY NOTE

Netflix, Inc. is filing this Amendment No. 1 to its Quarterly Report on Form 10-Q for the three months ended September 30, 2011, as filed with the Securities and Exchange Commission on October 27, 2011, to correct a typographical error in the heading to the table contained in the Streaming Content section within footnote 9 “Commitments and Contingencies.” The heading to the table has been changed to “(In millions)” from “(In thousands).” Other than the change to this header, all information included in the initial filing is unchanged.

Table of Contents


		Page
	~~Part I. Financial Information~~EXPLANATORY NOTE		3i

	Part I. Financial Information

Item 1.	Consolidated Financial Statements		3
~~Item 2.~~	~~Management’s Discussion and Analysis of Financial Condition and Results of Operations~~		16
~~Item 3.~~	~~Quantitative and Qualitative Disclosures About Market Risk~~		31
~~Item 4.~~	~~Controls and Procedures~~		31

~~Part II. Other Information~~			32

~~Item 1.~~	~~Legal Proceedings~~		32
~~Item 1A.~~	~~Risk Factors~~		32
~~Item 2.~~	~~Unregistered Sales of Equity Securities and Use of Proceeds~~		32
~~Item 6.~~	~~Exhibits~~		34

~~Signatures~~			36

~~Exhibit Index~~			37

~~PART I. FINANCIAL INFORMATION~~

~~Item 1.~~

~~Consolidated Financial Statements~~

~~Index to Consolidated Financial Statements~~


	~~Page~~
Consolidated Statements of Operations for the Three and Nine Months Ended September 30, ~~2010~~2011 and ~~2009~~2010		42
	Consolidated Balance Sheets as of September 30, ~~2010~~2011 and December 31, ~~2009~~2010		53
	Consolidated Statements of Cash Flows for the Three and Nine Months Ended September 30, ~~2010~~2011 and ~~2009~~2010		64
	Notes to Consolidated Financial Statements		75
Item 2.	Management’s Discussion and Analysis of Financial Condition and Results of Operations		15
Item 3.	Quantitative and Qualitative Disclosures About Market Risk		28
Item 4.	Controls and Procedures		28

	Part II. Other Information		30

Item 1.	Legal Proceedings		30
Item 1A.	Risk Factors		30
Item 2.	Unregistered Sales of Equity Securities and Use of Proceeds		30
Item 6.	Exhibits		31
Signatures			32
Exhibit Index			33

~~Netflix, Inc.~~NETFLIX, INC.

Consolidated Statements of Operations

(unaudited)

(in thousands, except per share data)


	Three Months Ended						Nine Months Ended						Three Months Ended						Nine Months Ended
	September 30, 2010			September 30, 2009			September 30, 2010			September 30, 2009			September 30, 2011			September 30, 2010			September 30, 2011			September 30, 2010
Revenues	$	553,219		$	423,120		$	1,566,703		$	1,225,727		$	821,839		$	553,219		$	2,329,002		$	1,566,703

Cost of revenues:
Subscription		292,406			233,091			817,353			677,863			471,823			292,406			1,277,018			817,353
Fulfillment expenses *		52,063			42,183			149,212			125,922
Fulfillment expenses														64,794			52,063			187,728			149,212

Total cost of revenues		344,469			275,274			966,565			803,785			536,617			344,469			1,464,746			966,565

Gross profit		208,750			147,846			600,138			421,942			285,222			208,750			864,256			600,138

Operating expenses:
Technology and development *		42,108			30,014			117,370			81,333
Marketing *		81,238			58,556			230,990			167,029
General and administrative *		17,135			11,543			51,447			37,809
Gain on disposal of DVDs		(1,232	)		(1,604	)		(4,857	)		(2,819	)
Technology and development														69,480			42,108			178,250			117,370
Marketing														89,108			81,238			288,350			230,990
General and administrative														29,792			15,903			83,460			46,590

Total operating expenses		139,249			98,509			394,950			283,352			188,380			139,249			550,060			394,950

Operating income		69,501			49,337			205,188			138,590			96,842			69,501			314,196			205,188
Other income (expense):
Interest expense		(4,945	)		(674	)		(14,797	)		(2,018	)		(4,915	)		(4,945	)		(15,083	)		(14,797	)
Interest and other income		853			1,808			2,746			4,284			1,696			853			3,574			2,746

Income before income taxes		65,409			50,471			193,137			140,856			93,623			65,409			302,687			193,137
Provision for income taxes		27,442			20,330			79,379			55,909			31,163			27,442			111,780			79,379

Net income	$	37,967		$	30,141		$	113,758		$	84,947		$	62,460		$	37,967		$	190,907		$	113,758

Net income per share:
Basic	$	0.73		$	0.54		$	2.17		$	1.48		$	1.19		$	0.73		$	3.63		$	2.17

Diluted	$	0.70		$	0.52		$	2.09		$	1.43		$	1.16		$	0.70		$	3.53		$	2.09

Weighted average common shares outstanding:
Basic		52,142			56,146			52,510			57,576			52,569			52,142			52,599			52,510

Diluted		53,931			57,938			54,341			59,427			53,870			53,931			54,008			54,341


*Stock-based compensation included in expense line items:
Fulfillment expenses	$	323		$	99		$	806		$	321
Technology and development		2,694			1,169			6,939			3,430
Marketing		777			452			2,176			1,353
General and administrative		3,502			1,512			9,805			4,538

See accompanying notes to the consolidated financial statements.

~~Netflix, Inc.~~NETFLIX, INC.

Consolidated Balance Sheets

(unaudited)

(in thousands, except share and par value data)


	As of				As of
	September 30, 2010		December 31, 2009		September 30, 2011		December 31, 2010
Assets
Current assets:
Cash and cash equivalents	$	113,108	$	134,224	$	159,199	$	194,499
Short-term investments		143,705		186,018		206,573		155,888
Current content library, net		138,389		37,329		705,398		181,006
Prepaid content		59,322		26,741		77,146		62,217
Other current assets		37,723		26,701		41,797		43,621

Total current assets		492,247		411,013		1,190,113		637,231
Content library, net		120,047		108,810		570,210		180,973
Property and equipment, net		125,057		131,653		143,993		128,570
Deferred tax assets		19,219		15,958		28,743		17,467
Other non-current assets		13,713		12,300		28,499		17,826

Total assets	$	770,283	$	679,734	$	1,961,558	$	982,067

Liabilities and Stockholders’ Equity
Current liabilities:
Accounts payable	$	170,120	$	92,542	$	750,107	$	222,824
Accrued expenses		36,974		33,387		54,671		36,489
Current portion of lease financing obligations		2,027		1,410		2,259		2,083
Deferred revenue		102,986		100,097		160,929		127,183

Total current liabilities		312,107		227,436		967,966		388,579
Long-term debt		200,000		200,000		200,000		200,000
Lease financing obligations, excluding current portion		34,659		36,572		32,400		34,123
Other non-current liabilities		31,542		16,583		372,840		69,201

Total liabilities		578,308		480,591		1,573,206		691,903
Commitments and contingencies
Commitments and contingencies (Note 9)
Stockholders’ equity:
Common stock, $0.001 par value; 160,000,000 shares authorized at September 30, 2010 and December 31, 2009; 52,257,495 and 53,440,073 issued and outstanding at September 30, 2010 and December 31, 2009, respectively		52		53
Common stock, $0.001 par value; 160,000,000 shares authorized at September 30, 2011 and December 31, 2010; 52,504,091 and 52,781,949 issued and outstanding at September 30, 2011 and December 31, 2010, respectively						53		53
Additional paid-in capital						—		51,622
Accumulated other comprehensive income, net		1,279		273		588		750
Retained earnings		190,644		198,817		387,711		237,739

Total stockholders’ equity		191,975		199,143		388,352		290,164

Total liabilities and stockholders’ equity	$	770,283	$	679,734	$	1,961,558	$	982,067

See accompanying notes to the consolidated financial statements.

~~Netflix, Inc.~~NETFLIX, INC.

Consolidated Statements of Cash Flows

(unaudited)

(in thousands)


	Three Months Ended						Nine Months Ended						Three Months Ended						Nine Months Ended
	September 30, 2010			September 30, 2009			September 30, 2010			September 30, 2009			September 30, 2011			September 30, 2010			September 30, 2011			September 30, 2010
Cash flows from operating activities:
Net income	$	37,967		$	30,141		$	113,758		$	84,947		$	62,460		$	37,967		$	190,907		$	113,758
Adjustments to reconcile net income to net cash provided by operating activities:
Acquisition of streaming content library		(115,149	)		(9,998	)		(231,781	)		(41,432	)
Amortization of content library		77,146			56,690			204,581			159,229
Additions to streaming content library														(539,285	)		(115,149	)		(1,344,187	)		(231,781	)
Change in streaming content liabilities														314,720			58,638			816,620			88,197
Amortization of streaming content library														187,446			44,568			417,849			93,091
Amortization of DVD content library														23,000			32,578			73,990			111,490
Depreciation and amortization of property, equipment and intangibles		8,678			9,618			28,846			27,806			11,913			8,678			31,921			28,846
Amortization of discounts and premiums on investments		200			126			670			439
Amortization of debt issuance costs		140			—			375			—
Stock-based compensation expense		7,296			3,232			19,726			9,642			15,705			7,296			43,505			19,726
Excess tax benefits from stock-based compensation		(16,093	)		(1,600	)		(34,699	)		(9,099	)		(11,761	)		(16,093	)		(45,283	)		(34,699	)
Loss on disposal of property and equipment		254			—			254			254
Gain on sale of short-term investments		(206	)		(984	)		(685	)		(1,455	)
Gain on disposal of DVDs		(2,142	)		(2,491	)		(8,428	)		(5,030	)
Other non-cash items														(1,745	)		(1,754	)		(3,472	)		(7,814	)
Deferred taxes		3,194			(71	)		(2,961	)		4,710			(5,281	)		3,194			(14,190	)		(2,961	)
Changes in operating assets and liabilities:
Prepaid content		(25,485	)		107			(32,581	)		2,592			(17,335	)		(25,485	)		(14,928	)		(32,581	)
Other current assets		(3,374	)		7,518			(12,037	)		(4,203	)		(8,578	)		(3,374	)		4,935			(12,037	)
Accounts payable		41,692			(13,173	)		78,738			(11,150	)
Other accounts payable														(5,422	)		(10,914	)		4,948			1,246
Accrued expenses		18,003			2,175			39,666			6,272			20,920			18,003			61,531			39,666
Deferred revenue		1,567			(1,372	)		2,889			(4,004	)		13,992			1,567			33,746			2,889
Other assets and liabilities		8,539			(1,607	)		13,353			(272	)
Other non-current assets and liabilities														(11,218	)		2,507			(5,646	)		2,648

Net cash provided by operating activities		42,227			78,311			179,684			219,246			49,531			42,227			252,246			179,684

Cash flows from investing activities:
Acquisition of DVD content library		(29,900	)		(46,273	)		(90,993	)		(135,996	)		(20,826	)		(29,900	)		(62,010	)		(90,993	)
Purchases of short-term investments		(15,379	)		(21,006	)		(73,169	)		(102,159	)		(7,673	)		(15,379	)		(100,536	)		(73,169	)
Proceeds from sale of short-term investments		42,238			85,904			105,063			130,669			37			42,238			31,508			105,063
Proceeds from maturities of short-term investments		1,995			3,480			10,318			30,985			1,805			1,995			18,440			10,318
Purchases of property and equipment		(7,342	)		(9,994	)		(19,406	)		(23,499	)		(14,080	)��		(7,342	)		(39,026	)		(19,406	)
Proceeds from sale of DVDs		3,109			3,345			10,908			7,230
Other assets		(327	)		134			(619	)		(57	)		(844	)		2,782			1,419			10,289

Net cash (used in) provided by investing activities		(5,606	)		15,590			(57,898	)		(92,827	)
Net cash used in investing activities														(41,581	)		(5,606	)		(150,205	)		(57,898	)

Cash flows from financing activities:
Principal payments of lease financing obligations		(470	)		(294	)		(1,296	)		(858	)		(526	)		(470	)		(1,547	)		(1,296	)
Proceeds from issuance of common stock		10,927			2,725			33,954			26,092			4,409			10,927			18,589			33,954
Excess tax benefits from stock-based compensation		16,093			1,600			34,699			9,099			11,761			16,093			45,283			34,699
Repurchases of common stock		(57,390	)		(129,686	)		(210,259	)		(244,916	)		(39,602	)		(57,390	)		(199,666	)		(210,259	)

Net cash used in financing activities		(30,840	)		(125,655	)		(142,902	)		(210,583	)		(23,958	)		(30,840	)		(137,341	)		(142,902	)

Net increase (decrease) in cash and cash equivalents		5,781			(31,754	)		(21,116	)		(84,164	)		(16,008	)		5,781			(35,300	)		(21,116	)
Cash and cash equivalents, beginning of period		107,327			87,471			134,224			139,881			175,207			107,327			194,499			134,224

Cash and cash equivalents, end of period	$	113,108		$	55,717		$	113,108		$	55,717		$	159,199		$	113,108		$	159,199		$	113,108

See accompanying notes to the consolidated financial statements.

NETFLIX, INC.

~~Netflix, Inc.~~

Notes to Consolidated Financial Statements

(unaudited)

1. Basis of Presentation and Summary of Significant Accounting Policies

The accompanying ~~condensed~~ consolidated interim financial statements of Netflix, Inc. and its wholly owned subsidiaries (the “Company”) have been prepared in conformity with accounting principles generally accepted in the United States (“U.S.”) and are consistent in all material respects with those applied in the Company’s Annual Report on Form 10-K for the year ended December 31, ~~2009.~~2010 filed with the Securities and Exchange Commission (the “SEC”) on February 18, 2011. The preparation of ~~condensed~~ consolidated financial statements in conformity with U.S. generally accepted accounting principles (“GAAP”) requires management to make estimates and judgments that affect the amounts reported in the ~~condensed~~ consolidated financial statements and accompanying notes. ~~Examples~~Significant items subject to such estimates and assumptions include the ~~estimates of useful lives and residual value~~amortization methodology of the Company’s content library, the valuation of stock-based compensation and the recognition and measurement of income tax assets and ~~liabilities~~liabilities. The Company bases its estimates on historical experience and ~~royalties~~on various other assumptions that ~~may~~the Company believes to be ~~due to performing rights organizations.~~reasonable under the circumstances. The actual results experienced by the Company may differ from management’s estimates.

The interim financial information is unaudited, but reflects all normal recurring adjustments that are, in the opinion of management, necessary to fairly present the information set forth herein. The interim financial statements should be read in conjunction with the audited financial statements and related notes included in the Company’s Annual Report on Form 10-K for the year ended December 31, ~~2009 filed with the Securities and Exchange Commission (the “SEC”) on February 22,~~ 2010. Interim results are not necessarily indicative of the results for a full year.

The Company is organized into two operating segments: Domestic (the United States) and International. See Note 10 for further information about the Company’s operating segments.

Certain prior period amounts have been reclassified to conform to current period presentation. These reclassifications did not impact total assets, total liabilities, stockholders’ equity, results of operations or cash flows.

There have been no material changes in the Company’s significant accounting policies as compared to the significant accounting policies described in the Company’s Annual Report on Form 10-K for the year ended December 31, ~~2009.~~

~~Recent Accounting Pronouncements~~

There have been no recent accounting pronouncements or changes in accounting pronouncements during the nine months ended September 30, 2010, as compared to the recent accounting pronouncements described in the Company’s Annual Report on Form 10-K, that are of significance, or potential significance to the Company.2010.

2. Net Income Per Share

Basic net income per share is computed using the weighted-average number of outstanding shares of common stock during the period. Diluted net income per share is computed using the weighted-average number of outstanding shares of common stock and, when dilutive, potential common shares outstanding during the period. Potential common shares consist of incremental shares issuable upon the assumed exercise of stock options, and for 2010, shares ~~currently~~that were purchasable pursuant to the Company’s employee stock purchase plan (“ESPP”) using the treasury stock method. The Company’s ESPP was suspended in 2011 and there were no offerings in 2011. The computation of net income per share is as follows:


	Three months ended				Nine months ended				Three months ended				Nine months ended
	September 30, 2010		September 30, 2009		September 30, 2010		September 30, 2009		September 30, 2011		September 30, 2010		September 30, 2011		September 30, 2010
	(in thousands, except per share data)								(in thousands, except per share data)
Basic earnings per share:
Net income	$	37,967	$	30,141	$	113,758	$	84,947	$	62,460	$	37,967	$	190,907	$	113,758
Shares used in computation:
Weighted-average common shares outstanding		52,142		56,146		52,510		57,576		52,569		52,142		52,599		52,510

Basic earnings per share	$	0.73	$	0.54	$	2.17	$	1.48	$	1.19	$	0.73	$	3.63	$	2.17


Diluted earnings per share:
Net income	$	37,967	$	30,141	$	113,758	$	84,947	$	62,460	$	37,967	$	190,907	$	113,758
Shares used in computation:
Weighted-average common shares outstanding		52,142		56,146		52,510		57,576		52,569		52,142		52,599		52,510
Employee stock options and employee stock purchase plan shares		1,789		1,792		1,831		1,851		1,301		1,789		1,409		1,831

Weighted-average number of shares		53,931		57,938		54,341		59,427		53,870		53,931		54,008		54,341

Diluted earnings per share	$	0.70	$	0.52	$	2.09	$	1.43	$	1.16	$	0.70	$	3.53	$	2.09

~~Netflix, Inc.~~

~~Notes to Consolidated Financial Statements—(Continued)~~

Employee stock options with exercise prices greater than the average market price of the common stock during the period were excluded from the diluted calculation as their inclusion would have been anti-dilutive. The ~~potential common shares~~number of options excluded ~~from the diluted calculation were not material as of~~for the three orand nine months ended September 30, 2011 were 188,609 and 75,823, respectively. The number of options excluded for the three and nine months ended September 30, 2010 ~~or 2009.~~was immaterial.

3. Short-Term Investments and Fair Value Measurement

The Company’s investment policy is consistent with the definition of available-for-sale securities. The Company does not buy and hold securities principally for the purpose of selling them in the near future. The Company’s policy is focused on the preservation of capital, liquidity and return. From time to time, the Company may sell certain securities but the objectives are generally not to generate profits on short-term differences in price. ~~Short-term investments are therefore classified as available-for-sale securities and are reported at fair value as follows:~~

   September 30, 2010
   Amortized
Cost    Gross
Unrealized
Gains    Gross
Unrealized
Losses Estimated
Fair Value
   (in thousands)
Corporate debt securities
   $ 100,760       $ 1,408       $ (51 ) $ 102,117
Government and agency securities
   37,842       674       —      38,516
Asset and mortgage backed securities
   3,028       172       (128 ) 3,072

   $ 141,630       $ 2,254       $ (179 ) $ 143,705

   December 31, 2009
   Amortized
Cost    Gross
Unrealized
Gains    Gross
Unrealized
Losses Estimated
Fair Value
   (in thousands)
Corporate debt securities
   $ 82,362       $ 915       $ (106 ) $ 83,171
Government and agency securities
   96,998       72       (416 ) 96,654
Asset and mortgage backed securities
   6,262       143       (212 ) 6,193

   $ 185,622       $ 1,130       $ (734 ) $ 186,018

~~Gross unrealized losses are not material as of September 30, 2010 or December 31, 2009 either individually or in the aggregate. Because the Company does not intend to sell the investments~~The following table summarizes, by major security type, our assets that are in an unrealized loss position and it is not likely that the Company will be required to sell the investments before recovery of their amortized cost basis, the Company does not consider those investments with an unrealized loss to be other-than-temporarily impaired at September 30, 2010. There were no material other-than-temporary impairments or credit losses related to available-for-sale securities in the three or nine months ended September 30, 2010 or 2009. Gross realized gains in the three months ended September 30, 2010 and 2009 were $0.2 million and $1.0 million, respectively. Gross realized gains in the nine months ended September 30, 2010 and 2009 were $0.7 million and $1.7 million, respectively. There were no material gross realized losses from the sale of available-for-sale securities in the three or nine months ended September 30, 2010 or 2009.

~~The estimated fair value of short-term investments by contractual maturity as of September 30, 2010 is as follows:~~

   (in thousands)
Due within one year
   $ 21,388
Due after one year and through 5 years
   119,315
Due after 5 years and through 10 years
   —
Due after 10 years
   3,002

Total short-term investments
   $ 143,705

~~The Company measures certain financial assets~~measured at fair value on a recurring basis ~~including cash equivalents~~ and ~~available-for-sale securities.~~ are categorized using the fair value hierarchy:


	September 30, 2011
	Amortized Cost		Gross Unrealized Gains		Gross Unrealized Losses			Estimated Fair Value
	(in thousands)
Cash	$	157,229	$	—	$	—		$	157,229
Level 1 securities (1):
Money market funds		6,532		—		—			6,532
Level 2 securities (3):
Corporate debt securities		116,569		743		(171	)		117,141
Government and agency securities		87,663		740		—			88,403
Asset and mortgage-backed securities		970		59		—			1,029

	$	368,963	$	1,542	$	(171	)	$	370,334

Less: Long-term restricted cash (1)									(4,562	)

Total cash, cash equivalents and short-term investments								$	365,772


	December 31, 2010
	Amortized Cost		Gross Unrealized Gains		Gross Unrealized Losses			Estimated Fair Value
	(in thousands)
Cash	$	194,146	$	—	$	—		$	194,146
Level 1 securities (2):
Money market funds		4,914		—		—			4,914
Level 2 securities (3):
Corporate debt securities		109,745		1,043		(101	)		110,687
Government and agency securities		42,062		331		(101	)		42,292
Asset and mortgage-backed securities		2,881		168		(140	)		2,909

	$	353,748	$	1,542	$	(342	)		354,948

Less: Long-term restricted cash (2)									(4,561	)

Total cash, cash equivalents and short-term investments								$	350,387

(1)	Includes $2.0 million that is included in cash and cash equivalents and $4.6 million of long-term restricted cash that is included in other non-current assets related to workers compensation deposits.

(2)	Includes $0.4 million that is included in cash and cash equivalents and $4.6 million of long-term restricted cash that is included in other non-current assets related to workers compensation deposits.

(3)	Included in short-term investments.

Fair value is a market-based measurement that should be determined based on the assumptions that market participants would use in pricing an asset or liability.

~~Netflix, Inc.~~

~~Notes to Consolidated Financial Statements—(Continued)~~

   Fair Value Measurements at September 30, 2010
   Total    Quoted Prices in
Active Markets for
Identical Assets    Significant Other
Observable Inputs    Significant
Unobservable
Inputs
      (Level 1)    (Level 2)    (Level 3)
   (in thousands)
Current Assets:

Money market funds (1)
   $ 217       $ 217       $ —         $ —
Fixed income securities (2)
   155,904       —         155,904       —

Total current assets
   156,121       217       155,904       —

Non-current Assets:

Money market funds (3)
   3,729       3,729       —         —

Total assets
   $ 159,850       $ 3,946       $ 155,904       $ —

   Fair Value Measurements at December 31, 2009
   Total    Quoted Prices in
Active Markets for
Identical Assets    Significant Other
Observable Inputs    Significant
Unobservable
Inputs
      (Level 1)    (Level 2)    (Level 3)
   (in thousands)
Current Assets:

Money market funds (1)
   $ 690       $ 690       $ —         $ —
Fixed income securities (4)
   186,018       —         186,018       —

Total current assets
   186,708       690       186,018       —

Non-current Assets:

Money market funds (3)
   2,829       2,829       —         —

Total assets
   $ 189,537       $ 3,519       $ 186,018       $ —

~~(1)~~

~~Included in cash and cash equivalents in the Company’s consolidated balance sheets.~~

~~(2)~~

~~Includes $12.2 million included in cash and cash equivalents and $143.7 million included in short-term investments in the Company’s consolidated balance sheets as of September 30, 2010.~~

~~(3)~~

~~Included in other non-current assets in the Company’s consolidated balance sheets as these funds represent restricted cash related to workers compensation deposits.~~

~~(4)~~

~~Included in short-term investments in the Company’s consolidated balance sheets.~~

The hierarchy level assigned to each security in the Company’s available-for-sale portfolio and cash equivalents is based on its assessment of the transparency and reliability of the inputs used in the valuation of such instrument at the measurement date. The fair value of available-for-sale securities and cash equivalents included in the Level 1 category is based on quoted prices that are readily and regularly available in an active market. The fair value of available-for-sale securities ~~and cash equivalents~~ included in the Level 2 category is based on observable inputs, such as quoted prices for similar assets at the measurement date; quoted prices in markets that are not active; or other inputs that are observable, either directly or indirectly. These values were obtained from an independent pricing service and were evaluated using pricing models that vary by asset class and may incorporate available trade, bid and other market information and price quotes from ~~well established~~well-established independent pricing vendors and broker-dealers. Our procedures include controls to ensure that appropriate fair values are recorded such as comparing prices obtained from multiple independent sources. See Note 4 for further information regarding the fair value of the Company’s 8.50% senior notes.

Because the Company does not intend to sell the investments that are in an unrealized loss position and it is not likely that the Company will be required to sell any investments before recovery of their amortized cost basis, the Company does not consider those investments with an unrealized loss to be other-than-temporarily impaired at September 30, 2011. There were no material other-than-temporary impairments or credit losses related to available-for-sale securities in the three or nine months ended September 30, 2011 and 2010. In addition, there were no material gross realized gains or losses in the three or nine months ended September 30, 2011 and 2010.

The estimated fair value of short-term investments by contractual maturity as of September 30, 2011 is as follows:


	(in thousands)
Due within one year	$	96,056
Due after one year and through 5 years		109,488
Due after 5 years and through 10 years		—
Due after 10 years		1,029

Total short-term investments	$	206,573

4. Long-term Debt

As of September 30, ~~2010,~~2011, the Company had $200.0 million of long-term debt outstanding. The debt consists of $200.0 million aggregate principal amount of 8.50% senior notes due November 15, 2017 ~~(“the Notes”~~(the “Notes”). Interest on the Notes is payable semi-annually at a rate of 8.50% per annum on May 15 and November 15 of each year, commencing on May 15, 2010.

The ~~8.50%~~ Notes include, among other terms and conditions, limitations on the Company’s ability to create, incur, assume or be liable for indebtedness (other than specified types of permitted indebtedness); dispose of assets outside the ordinary course (subject to specified exceptions); acquire, merge or consolidate with or into another person or entity (other than specified types of permitted acquisitions); create, incur or allow any lien on any of its property or assign any right to receive income (except for specified permitted liens); make investments (other than specified types of investments); or pay dividends, make distributions, or purchase or redeem ~~our~~the Company’s equity interests (each subject to specified exceptions). At September 30, ~~2010~~2011 and December 31, ~~2009,~~2010, the Company was in compliance with these covenants.

~~Netflix, Inc.~~

~~Notes to Consolidated Financial Statements—(Continued)~~

Based on quoted market prices, the fair value of the ~~8.50%~~ Notes as of September 30, ~~2010~~2011 and December 31, ~~2009~~2010 was approximately ~~$223.0~~$216.5 million and ~~$207.5~~$225.0 million, respectively.

5. Balance Sheet Components

Content Library, Net

Content library and accumulated amortization are as follows:


	As of						As of
	September 30, 2010			December 31, 2009			September 30, 2011			December 31, 2010
	(in thousands)						(in thousands)
Streaming content library, gross							$	1,629,096		$	441,637
DVD content library, gross								604,139			627,392

Content library, gross	$	918,720		$	742,802			2,233,235			1,069,029
Less: Accumulated amortization		(660,284	)		(596,663	)
Less: accumulated amortization								(957,627	)		(707,050	)

		258,436			146,139
Total content library, net								1,275,608			361,979
Less: Current content library, net		138,389			37,329			705,398			181,006

Content library, net	$	120,047		$	108,810		$	570,210		$	180,973

Property and Equipment, Net

Property and equipment and accumulated depreciation are as follows:


			As of							As of
	Useful Life		September 30, 2010			December 31, 2009				September 30, 2011			December 31, 2010
			(in thousands)							(in thousands)
Computer equipment		3 years	$	59,908		$	62,132		3 years	$	68,907		$	60,289
Other equipment		5 years		63,539			65,059
Computer software, including internal-use software		3 years		25,953			35,401
Operations and other equipment									5 years		100,262			72,368
Software, including internal-use software									3 years		36,012			26,961
Furniture and fixtures		3 years		11,342			12,421		3 years		14,361			11,438
Building		30 years		40,681			40,681		30 years		40,681			40,681
Leasehold improvements		Over life of lease		35,975			35,156		Over life of lease		41,027			36,530
Capital work-in-progress				16,726			15,097				4,095			16,882

Property and equipment, gross				254,124			265,947				305,345			265,149
Less: Accumulated depreciation				(129,067	)		(134,294	)
Less: accumulated depreciation											(161,352	)		(136,579	)

Property and equipment, net			$	125,057		$	131,653			$	143,993		$	128,570

InAccounts Payable and Other Non-Current Liabilities

Accounts payable consisted of the ~~third quarter~~following:


	As of
	September 30, 2011		December 31, 2010
	(in thousands)
Streaming content	$	653,591	$	136,974
Other		96,516		85,850

Accounts payable	$	750,107	$	222,824

Other non-current liabilities consisted of the following:


	As of
	September 30, 2011		December 31, 2010
	(in thousands)
Streaming content	$	348,182	$	48,179
Other		24,658		21,022

Other non-current liabilities	$	372,840	$	69,201

The Company typically enters into multi-year licenses with studios and other distributors that may result in an increase in content library and a corresponding increase in accounts payable and other non-current liabilities. The payment terms for these license fees may extend over the term of the license agreement, which typically range from six months to five years. As of September 30, 2011, streaming content accounts payable and non-current streaming content liabilities increased $516.6 million and $300.0 million, respectively, as compared to December 31, 2010, due to the ~~Company wrote off fully depreciated property and equipment of $32.6~~$1,344.2 million ~~related~~in additions to ~~assets which were no longer in existence.~~the streaming content library.

6. Other Comprehensive Income

~~Other~~Comprehensive income was $62.2 million and $38.4 million for the three months ended September 30, 2011 and 2010, respectively. Comprehensive income was $190.7 million and $114.8 million for the nine months ended September 30, 2011 and 2010, respectively. The difference between net income as reported and comprehensive income ~~consists of~~is unrealized gains and losses on available-for-sale securities, net of tax. ~~The components of comprehensive income are as follows:~~

   Three months ended Nine months ended
   September 30,
2010    September 30,
2009 September 30,
2010    September 30,
2009
   (in thousands)
Net income
   $ 37,967       $ 30,141    $ 113,758       $ 84,947
Other comprehensive income:

Change in unrealized gain (loss) on
available-for-sale securities, net of tax
   477       (173 ) 1,006       468

Comprehensive income
   $ 38,444       $ 29,968    $ 114,764       $ 85,415

~~Netflix, Inc.~~

~~Notes to Consolidated Financial Statements—(Continued)~~

7. Stockholders’ Equity

Stock Repurchases

~~During~~Under the three months ended September 30, 2010, the Company repurchased 530,000 shares of common stock at an average price of approximately $110 per share for an aggregate amount of approximately $59 million. Shares repurchased have been retired. Under theCompany’s current stock repurchase plan, announced on June 11, 2010, the Company is authorized to repurchase up to ~~$300~~$300.0 million of its common stock through the end of 2012. During the three months ended September 30, 2011, the Company repurchased 182,000 shares at an average price of $218 per share for an aggregate amount of $39.6 million. During the nine months ended September 30, 2011, the Company repurchased 899,847 shares at an average price of $222 per share for an aggregate amount of $199.7 million. As of September 30, ~~2010, $240.6~~2011, $41.0 million of this authorization is remaining. The timing and actual number of shares repurchased is at management’s discretion and will depend on various factors including price, corporate and regulatory requirements, debt covenant requirements, alternative investment opportunities and other market conditions.

Shares repurchased by the Company are accounted for when the transaction is settled. ~~There~~As of September 30, 2011, there were no unsettled share ~~repurchases at September 30, 2010.~~repurchases. Shares repurchased and retired are deducted from common stock for par value and from additional ~~paid in~~paid-in capital for the excess over par value. If additional ~~paid~~paid- in capital has been exhausted, the excess over par value is deducted from retained earnings. Direct costs incurred to acquire the shares are included in the total cost of the shares. For the three and nine months ended September 30, ~~2010, $23.1~~2011, $7.8 million and ~~$121.9~~$40.9 million, respectively, were deducted from retained earnings related to share repurchases.

Stock-Based Compensation

A summary of the activity related to the Company’s stock option ~~plan~~plans during the nine months ended September 30, ~~2010~~2011 is as follows:

   Options Outstanding    Weighted-Average
Remaining
Contractual Term
(in Years)    Aggregate
Intrinsic Value
(in Thousands)
   Shares
Available
for Grant Number of
Shares Weighted-
Average
Exercise Price
Balances as of December 31, 2009
   2,591,267    4,241,438    $ 22.74
Granted
   (464,178 ) 464,178    85.67
Exercised
   —      (1,391,898 ) 23.35

Balances as of September 30, 2010
   2,127,089    3,313,718    31.31       5.96       $ 433,615

Vested and exercisable at September 30, 2010
   3,313,718    31.31       5.96       $ 433,615


	Shares Available for Grant			Options Outstanding					Weighted-Average Remaining Contractual Term (in Years)		Aggregate Intrinsic Value (in Thousands)
	Shares Available for Grant			Number of Shares			Weighted- Average Exercise Price		Weighted-Average Remaining Contractual Term (in Years)		Aggregate Intrinsic Value (in Thousands)
Balances as of December 31, 2010		2,038,502			2,892,130		$	36.11
Granted		(341,474	)		341,474			234.67
Exercised		—			(621,989	)		29.88

Balances as of September 30, 2011		1,697,028			2,611,615			63.55		5.95	$	176,151

Vested and exercisable at September 30, 2011					2,611,615			63.55		5.95	$	176,151

The aggregate intrinsic value in the table above represents the total pretax intrinsic value (the difference between the Company’s closing stock price on the last trading day of the third quarter of ~~2010~~2011 and the exercise price, multiplied by the number of in-the-money options) that would have been received by the option holders had all option holders exercised their options on September 30, ~~2010.~~2011. This amount changes based on the fair market value of the Company’s common stock. Total intrinsic value of options exercised for the three months ended September 30, 2011 and 2010 ~~and 2009~~ was ~~$44.8~~$32.2 million and ~~$5.0~~$44.8 million, respectively. Total intrinsic value of options exercised for the nine months ended September 30, 2011 and 2010 ~~and 2009~~ was ~~$100.7~~$125.6 million and ~~$32.6~~$100.7 million, respectively.

The following table summarizes the assumptions used to value stock option grants using the lattice-binomial model:


	Three Months Ended September 30,		Nine Months Ended September 30,		Three Months Ended		Nine Months Ended
	2010	2009	2010	2009	September 30, 2011	September 30, 2010	September 30, 2011	September 30, 2010
Dividend yield	0%	0%	0%	0%	0%	0%	0%	0%
Expected volatility	54%	48%	46%-54%	48%-56%	52%	54%	51-52%	46-54%
Risk-free interest rate	2.97%	3.62%	2.97-3.67%	2.60%-3.62%	2.98%	2.97%	2.98-3.42%	2.97-3.67%
Suboptimal exercise factor	2.00-2.40	1.74-1.94	1.78-2.40	1.73-1.94	2.26-3.63	2.00-2.40	2.17-3.63	1.78-2.40

In the nine months ended September 30, 2011, the Company used a suboptimal exercise factor ranging from 3.39 to 3.63 for executives and 2.17 to 2.26, respectively for non-executives, resulting in a calculated expected life of the option grants of eight years for executives and five years for non-executives. In the nine months ended September 30, 2010, the Company used a suboptimal exercise factor ranging from 2.15 to 2.40 for executives and 1.78 to 2.00 for non-executives, resulting in a calculated expected life of the option grants of five years for executives and four years for non-executives. In the nine months ended September 30, 2009, the Company used a suboptimal exercise factor ranging from 1.87 to 1.94 for executives and 1.73 to 1.74 for non-executives, which resulted in a calculated expected life of the option grants of four years for executives and three years for non-executives.

~~Netflix, Inc.~~

~~Notes to Consolidated Financial Statements—(Continued)~~

The weighted-average fair value of employee stock options granted during the three months ended September 30, 2011 and 2010 was $137.90 and ~~2009 was~~ $56.55 ~~and $18.07~~ per share, respectively. The weighted-average fair value of employee stock options granted during the nine months ended September 30, 2011 and 2010 was $127.41 and ~~2009 was~~ $40.96 ~~and $16.63~~ per share, respectively.

The following table summarizes the assumptions used to value employee stock purchase rights ~~under the Company’s Employee Stock Purchase Plan (“ESPP”)~~ for the offering ~~periods~~period commencing in May 2010, ~~and May 2009, respectively,~~ using the Black Scholes option pricing ~~model:~~model. There were no ESPP offerings in 2011, and the Company does not expect any future ESPP offerings.

   Three Months Ended September 30,
   2010 2009
Dividend yield
   0 % 0 %
Expected volatility
   45 % 55 %
Risk-free interest rate
   0.24 % 0.35 %
Expected life (in years)
   0.5    0.5


	Nine Months Ended September 30, 2010
Dividend yield		0	%
Expected volatility		45	%
Risk-free interest rate		0.24	%
Expected life (in years)		0.5

Cash received from ~~option exercises~~the issuance of common stock for the three months ended September 30, 2011 and 2010 ~~and 2009~~ was ~~$10.9~~$4.4 million and ~~$2.7~~$10.9 million, respectively. Cash received from ~~option exercises and purchases under~~ the ~~ESPP~~issuance of common stock for the nine months ended September 30, 2011 and 2010 ~~and 2009~~ was ~~$34.0~~$18.6 million and ~~$26.1~~$34.0 million, respectively.

The following table summarizes stock-based compensation expense, net of tax, related to stock option plans and employee stock purchases for the three and nine months ended September 30, ~~2010~~2011 and ~~2009~~2010 which was allocated as follows:


	Three Months Ended September 30,						Nine Months Ended September 30,						Three Months Ended September 30,						Nine Months Ended September 30,
	2010			2009			2010			2009			2011			2010			2011			2010
	(in thousands)												(in thousands)
Fulfillment expense	$	323		$	99		$	806		$	321		$	206		$	323		$	1,446		$	806
Technology and development		2,694			1,169			6,939			3,430			7,522			2,694			19,819			6,939
Marketing		777			452			2,176			1,353			1,539			777			4,273			2,176
General and administrative		3,502			1,512			9,805			4,538			6,438			3,502			17,967			9,805

Stock-based compensation expense before income taxes		7,296			3,232			19,726			9,642			15,705			7,296			43,505			19,726
Income tax benefit		(3,064	)		(1,302	)		(8,118	)		(3,833	)		(5,228	)		(3,064	)		(16,066	)		(8,118	)

Total stock-based compensation after income taxes	$	4,232		$	1,930		$	11,608		$	5,809		$	10,477		$	4,232		$	27,439		$	11,608

8. Income Taxes

The effective tax rates for the three months ended September 30, 2011 and 2010 were 33.3% and ~~2009 were~~ 42.0% ~~and 40.3%~~, respectively. The effective tax rates for the nine months ended September 30, 2011 and 2010 were 36.9% and ~~2009 were~~ 41.1% ~~and 39.7%~~, respectively.

As of December 31, ~~2009,~~2010, the Company had ~~$13.2~~$20.7 million of gross unrecognized tax benefits. During the nine months ended September 30, ~~2010,~~2011, the Company had an increase in gross unrecognized tax benefits of approximately ~~$2.3~~$5.6 million. The gross ~~uncertain~~unrecognized tax ~~positions,~~benefits, if recognized by the Company, will result in a reduction of approximately ~~$12.4~~$21.0 million to the ~~tax~~ provision for income taxes thereby favorably impacting the Company’s effective tax rate. The Company’s unrecognized tax benefits are classified as ~~other~~“Other non-current ~~liabilities~~liabilities” in the consolidated balance sheet. Income tax benefits attributable to the exercise of employee stock options of $11.6 million and $16.1million, during the three month period ended September 30, 2011 and 2010, respectively, were recorded directly to additional paid-in capital. Income tax benefits attributable to the exercise of employee stock options of $45.0 million and $34.6 million, during the nine month period ended September 30, 2011 and 2010, respectively, were recorded directly to additional paid-in capital.

The Company includes interest and penalties related to unrecognized tax benefits within the provision for income ~~tax expense.~~taxes. As of September 30, 2011, the total amount of gross interest and penalties accrued was $1.8 million, which is classified as “Other non-current liabilities” in the consolidated balance sheet.

The Company files ~~income tax returns in the~~ U.S. federal ~~jurisdiction and all of the states where income tax is imposed. The Company is subject to U.S. federal income tax examinations for years after 2000~~ and state ~~income~~ tax ~~examinations by state taxing authorities for years after 1999.~~returns. The Company is currently under examination by the IRS for the years 2008 and 2009, and the year 2010 remains subject to examination by the IRS. The statute of limitations for years 1997 through 2007 expired in ~~various states including~~September 2011 which resulted in a discrete benefit of approximately $3.5 million in the three months ended September 30, 2011. The Company is currently under examination by the state of California for the years 2006 and 2007. ItThe years 1997 through 2005, as well as 2008 through 2010, remain subject to examination by the state of California.

Given the potential outcome of the current examinations, it is reasonably possible that the ~~liability associated with our~~balance of unrecognized tax benefits ~~will increase or decrease~~could significantly change within the next twelve months. ~~These changes may be the result of ongoing audits. At~~However, at this time, an estimate of the range of reasonably possible ~~outcomes~~adjustments to the balance of unrecognized tax benefits cannot be made.

9. Commitments and Contingencies

~~Lease Financing Obligation~~

In June 2004 and June 2006, the Company entered into two separate lease agreements for the Los Gatos, California headquarters site. Because the terms of the original facilities lease required the Company’s involvement in the construction funding of the buildings, the Company is the “deemed owner” (for accounting purposes only) of these buildings in accordance with the Financial Accounting Standard Board’s Accounting Standards Codification Topic (“ASC”) 840.40~~Leases—Sale-Leaseback Transactions~~ ~~as it applies to situations where an entity is involved with the construction funding of an asset that will be leased when the construction project is completed.~~

Accordingly, the Company recorded an asset of $40.7 million, representing the total costs of the buildings and improvements, including the costs paid by the lessor (the legal owner of the buildings), with a corresponding liability. Upon completion of construction of each building,

~~Netflix, Inc.~~

~~Notes to Consolidated Financial Statements—(Continued)~~

the Company did not meet the sale-leaseback criteria for derecognition of the building assets and liabilities. Therefore the leases are accounted for as financing obligations and the buildings are depreciated over a 30 year useful life. The monthly rent payments made to the lessor under the lease agreements are recorded in the Company’s financial statements as land lease expense and principal and interest on the financing liabilities.

In the first quarter of 2010, the Company extended the facility leases for the Los Gatos buildings for an additional five year term after the remaining term of the original lease, thus increasing the future minimum payments under lease financing obligations by approximately $14 million. As of September 30, 2010, the remaining future minimum payments under the lease financing obligation are $24.6 million. The leases continue to be accounted for as financing obligations and no gain or loss was recorded as a result of the lease financing modification. The lease financing obligation balance at the end of the extended lease term will be approximately $25.8 million which approximates the net book value of the buildings to be relinquished to the lessor.

Streaming Content

The Company ~~classifies~~had $3,458.9 million and $1,123.4 million of obligations at September 30, 2011 and December 31, 2010, respectively, including agreements to acquire and license streaming content ~~as either a current~~that represent long-term liabilities or ~~non-current library asset in~~that are not reflected on the consolidated balance sheets ~~based on~~because they do not meet content library asset recognition criteria. The license agreements do not meet content library asset recognition criteria because either the ~~estimated time~~fee is not known or reasonably determinable for a specific title or it is known but the title is not yet available for streaming to subscribers. For those agreements with variable terms, the Company does not estimate what the total obligation may be beyond any minimum quantities and/ or pricing as of ~~usage after certain criteria have been met, including availability~~the reporting date. For those agreements that include renewal provisions that are solely at the option of the content ~~for streaming by Netflix subscribers.~~ provider, the Company includes the commitments associated with the renewal period to the extent such commitments are fixed or a minimum amount is specified.

The ~~Company had $1,180.7 million and $114.8 million~~expected timing of ~~commitments at~~payments as of September 30, ~~2010 and December 31, 2009, respectively, related to streaming content license agreements that do not meet asset recognition criteria.~~2011 for these commitments is as follows:


	(in millions)
Less than one year	$	740.8
Due after one year and through 3 years		2,136.9
Due after 3 years and through 5 years		535.7
Due after 5 years		45.5

Total streaming content obligations	$	3,458.9

The Company has entered into an agreement under which it has the obligation to pay license fees in exchange for certain qualifying titles that are released theatrically in the United States from 2010 through 2018. The titles to be received under the agreement are at the discretion of the content provider, subject to certain minimum requirements. The license fees are based on the quantity of titles received and domestic theatrical exhibition receipts of qualifying titles. As these titles have not yet been released in theatres, the Company is unable to estimate the amounts to be paid under this arrangement. However, such amounts are expected to be significant.

~~The Company also has~~ certain license agreements ~~with studios~~ that include an unspecified or a maximum number of titles that the Company may or may not receive in the ~~future. Access~~future and /or that include pricing contingent upon certain variables, such as theatrical exhibition receipts for the title. As of the reporting date, it is unknown whether the Company will receive access to these titles ~~is based on~~or what the ~~discretion~~ultimate price per title will be. Accordingly, such amounts are not reflected in the commitments described above. However such amounts, are expected to be significant and the expected timing of payments could range from less than one year to more than five years.

In addition to the ~~studios and, as such,~~streaming content obligations above, the Company ~~may not receive these titles. If the Company did receive access to the maximum number of titles, the Company would incur up to an additional $21.6 million in commitments.~~

~~The Company~~has licenses with certain performing rights organizations (“PRO”), and is currently involved in negotiations with ~~performing rights organizations (PROs)~~other PROs, that hold ~~the~~certain rights to music used in connection with streaming content. ~~The~~For the latter, the Company accrues for estimated royalties that are due to PROs and adjusts these accruals based on any changes in estimates. ~~During the third quarter of 2010,~~While the Company ~~reduced this accrual by $3.5 million as a result of lower estimated royalty rates. The~~anticipates finalizing these negotiations, the outcome of these negotiations is uncertain. Additionally, pending litigation between certain PROs and other third parties could impact our negotiations. If ~~we are~~the Company is unable to reach mutually acceptable terms with the PROs, the Company could become involved in similar litigation. The results of any negotiation or litigation may be materially different from management’s estimates.

Litigation

From time to time, in the normal course of its operations, the Company is a party to litigation matters and claims, including claims relating to employee relations, business practices and patent infringement. Litigation can be expensive and disruptive to normal business operations. Moreover, the results of complex legal proceedings are difficult to predict and the Company’s view of these matters may change in the future as the litigation and events related thereto unfold. The Company expenses legal fees as incurred. The Company ~~makes~~records a provision for contingent losses when it is both probable that a liability has been incurred and the amount of the loss can be reasonably estimated. An unfavorable outcome to any legal matter, if material, could have an adverse effect on the Company’s operations or its financial position, liquidity or results of operations.

On March 29, 2010, Parallel Networks, LLC filed a complaint for patent infringement against the Company and others in the United States District Court for the Eastern District of Texas, captionedParallel Networks, LLC v. Abercrombie & Fitch Co., et. al , Civil Action No 6:10-cv-00111-LED. The complaint alleges that the Company infringed U.S. Patent No. 6,446,111 entitled “Method and Apparatus for Client-Server Communication Using a Limited Capability Client Over a Low-Speed Communication Link,” issued on September 3, 2002. The complaint seeks unspecified compensatory and enhanced damages, interest and fees, and seeks to permanently enjoin the Company from infringing the patent in the future. With respect to this matter, management has determined that a potential loss is not probable and accordingly, no amount has been accrued. Management has determined a potential loss is reasonably possible as it is defined by ~~ASC~~the Financial Accounting Standard Board’s Accounting Standards Codification (“ASC”) 450~~Commitments and~~ Contingencies; however, based on its current knowledge, management does not believe that the amount of such possible loss or a range of potential loss is reasonably estimable.

On September 25, 2009, Alcatel-Lucent USA Inc. filed a complaint for patent infringement against the Company in the United States District Court for the Eastern District of Texas, captionedAlcatel-Lucent USA Inc. v. Amazon.com Inc., et. al, Civil Action No. 6:09-cv-422. The complaint alleges that the Company infringed U.S. Patents Nos. 5,649,131 entitled “Communications Protocol” issued on July 15, ~~1997,~~1997; 5,623,656 entitled “Script Based Data Communication System and Method Utilizing State Memory” issued on April 22, ~~1997~~1997; and 5,404,507 entitled “Apparatus and Method for Finding Records in a Database by Formulating a Query Using Equivalent Terms Which Correspond to Terms in the Input Query,” issued April 4, 1995. The complaint ~~seeks~~sought unspecified compensatory and enhanced damages, interest, costs and

~~Netflix, Inc.~~

~~Notes to Consolidated Financial Statements—(Continued)~~

fees, and ~~seeks~~sought to permanently enjoin the Company from infringing the patents in the future. ~~With respect to~~On September 21, 2011, this matter, management has determined that a potential loss is not probable and accordingly, no amount has been accrued. Management has determined a potential loss is reasonably possible as it is defined by ASC 450; however, based on its current knowledge, management does not believe that the amount of such possible loss or a range of potential loss is reasonably estimable.case was dismissed with prejudice.

In January through April of 2009, a number of purported anti-trust class action suits were filed against the ~~Company.~~Company in various United States Federal Courts. Wal-Mart Stores, Inc. and Walmart.com USA LLC (collectively, Wal-Mart) were also named as defendants in these suits. ~~Most of the suits were filed~~These cases have been consolidated in ~~the United States District Court for~~ the Northern District of California and ~~other federal district courts around~~have been assigned the ~~country.~~multidistrict litigation number MDL-2029. A number of substantially similar suits were filed in ~~the Superior Court of the~~California State ~~of California,~~Courts, and have been consolidated in Santa Clara County. The plaintiffs, who are current or former Netflix customers, generally allege that Netflix and Wal-Mart entered into an agreement to divide the markets for sales and online rentals of DVDs in the United States, which resulted in higher Netflix subscription prices. ~~On April 10, 2009, the Judicial Panel on Multidistrict Litigation ordered all cases pending in federal court transferred to the Northern District~~A number of ~~California to be consolidated or coordinated for pre-trial purposes. These~~other cases have been ~~assigned the multidistrict litigation number MDL-2029. On March 19, 2010, plaintiffs~~ filed ~~a motion for class certification. The cases pending~~ in ~~the Superior Court of the~~Federal and State of California, Santa Clara County have been consolidated. In addition, in May of 2009, three additional lawsuits were filed—two in the Northern District of California and one in the Superior Court of the State of California, San Mateo County—alleging identical conduct and seeking identical relief. In these three cases, the plaintiffs arecourts by current or former subscribers to the online DVD rental service offered by Blockbuster Inc. ~~The two~~, alleging injury arising from similar facts. These cases ~~filed in federal court on behalf of Blockbuster subscribers~~ have been related to ~~MDL-2029. On December 1, 2009,~~MDL 2029 or, in the federal Court entered an order granting defendants’ motion to dismiss the two federal cases filed on behalf of Blockbuster subscribers. Plaintiffs filed an amended complaint on March 1, 2010. Defendants moved to dismiss the Blockbuster subscribers’ amended complaint on March 31, 2010. The Court denied the motion to dismiss on July 6, 2010. The lawsuit filed in Superior Courtcase of the California State ~~of California, San Mateo County has been~~cases, coordinated with the cases ~~pending~~ in Santa Clara County. The ~~complaints, which assert violations of federal and/or state antitrust laws, seek injunctive relief,~~complaint(s) seeks unspecified compensatory and enhanced damages, interest, costs ~~(including attorneys’ fees)~~ and ~~damages in an unspecified amount. On August 27, 2010, Wal-Mart stated that it had settled the cases filed in Federal Court with both the Netflix~~fees and ~~Blockbuster plaintiffs. Details of the settlement were not disclosed and plaintiffs have not yet filed a motion for preliminary approval of the Wal-Mart settlement.~~other equitable relief. With respect to ~~this matter,~~each of these matters, management has determined that a potential loss is not probable and accordingly, no amount has been accrued. Management has determined a potential loss is reasonably possible as it is defined by ASC 450; however, based on its current knowledge, management does not believe that the amount of such possible loss or a range of potential loss is reasonably estimable.

On October 24, 2008, Media Queue, LLC filed a complaint for patent infringement against the Company in the United States District Court for the Eastern District of Oklahoma, captionedMedia Queue, LLC v. Netflix, Inc., et. al , Civil Action No. CIV 08-402-KEW. The complaint alleges that the Company infringed U.S. Patent No. 7,389,243 entitled “Notification System and Method for Media Queue” issued on June 17, 2008. The complaint seeks unspecified compensatory and enhanced damages, interest and fees, and seeks to permanently enjoin the Company from infringing the patent in the future. On February 24, 2009, the case was transferred to the Northern District of California. On ~~August 14, 2009, the Company filed a motion for summary judgment of non-infringement. A hearing on the motion was held on November 17, 2009. On~~ December 1, 2009, the Court granted the Company’s motion for summary judgment of non-infringement. On February 10, 2010, plaintiff appealed the summary judgment ruling. With respect to this matter, management has determined that a potential loss is not probable and accordingly, no amount has been accrued. Management has determined a potential loss is reasonably possible as it is defined by ASC 450; however, based on its current knowledge, management does not believe that the amount of such possible loss or a range of potential loss is reasonably estimable.

~~On December 28, 2007, Parallel Networks, LLC filed a complaint for patent infringement against the Company in the United States District Court for the Eastern District of Texas, captioned~~~~Parallel Networks, LLC v. Netflix, Inc., et. al~~ , Civil Action No 2:07-cv-562-DF. The complaint alleges that the Company infringed U.S. Patent Nos. 5,894,554 and 6,415,335 B1 entitled “System For Managing Dynamic Web Page Generation Requests by Intercepting Request at Web Server and Routing to Page Server Thereby Releasing Web Server to Process Other Requests” and “System and Method for Managing Dynamic Web Page Generation Requests”, issued on April 13, 1999 and July 2, 2002, respectively. The complaint seeks unspecified compensatory and enhanced damages, interest and fees, and seeks to permanently enjoin the Company from infringing the patent in the future. On March 10, 2010, the Company filed a motion for summary judgment of invalidity. On March 26, 2010, the Company filed a motion for summary judgment of non-infringement. The Court had set a July 28, 2010 hearing date for these motions. On August 5, 2010, the parties stipulated to dismiss the litigation. On August 9, 2010, the Court entered an Order dismissing the case pursuant to the stipulation. Netflix paid no amount to plaintiff in relation to the dismissal.

The Company is involved in other litigation matters not listed above but does not consider the matters to be material either individually or in the aggregate at this time. The Company’s view of the matters not listed may change in the future as the litigation and events related thereto unfold.

~~Netflix, Inc.~~

~~Notes to Consolidated Financial Statements—(Continued)~~

Indemnification

In the ordinary course of business, the Company ~~enters~~has entered into contractual arrangements under which it has agreed to provide indemnification of varying scope and terms to business partners and other parties with respect to certain matters, including, but not limited to, losses arising out of the Company’s breach of such agreements and out of intellectual property infringement claims made by third parties. ~~In these circumstances, payment may be conditional on the other party making a claim pursuant to the procedures specified in the particular contract. Further, the~~

The Company’s obligations under these agreements may be limited in terms of time or amount, and in some instances, the Company may have recourse against ~~third parties~~third-parties for certain payments. In addition, the Company has entered into indemnification agreements with its directors and certain of its officers that will require it, among other things, to indemnify them against certain liabilities that may arise by reason of their status or service as directors or officers. The terms of such obligations vary.

It is not possible to make a reasonable estimate of the maximum potential amount of future payments under these or similar agreements due to the conditional nature of the Company’s obligations and the unique facts and circumstances ~~involved.~~involved in each particular agreement. No amount has been accrued in the accompanying ~~consolidated~~ financial statements with respect to these indemnification ~~obligations.~~guarantees.

10. Segment Information

In September 2010, the Company began international operations by offering an unlimited streaming plan without DVDs. At that time, the Company began segmenting operating results between Domestic and International. The Company presents the segment information along the same lines that the Company’s chief operating decision maker reviews the operating results in assessing performance and allocating resources. The Company’s chief operating decision maker reviews revenue and contribution profit for each of the reportable segments. Contribution profit is defined as revenues less cost of revenues and marketing expenses. There are no internal revenue transactions between the Company’s reporting segments. In addition, the Company does not identify or allocate its assets by reportable segment and all of the Company’s long lived tangible assets are held in the United States.

The Domestic segment derives revenue from monthly subscription services consisting of streaming content and DVD by mail. The Domestic segment operating income (loss) includes direct costs and allocations of “Cost of Revenues” and “Marketing” as well as all “Technology and Development” and “General and Administrative” costs, as these costs are incurred in the United States on the behalf of the consolidated entity.

The International segment derives revenue from monthly subscription services consisting solely of streaming content. The International segment contribution profit (loss) includes direct costs and allocations of “Cost of Revenues” and “Marketing.” Because no amount of “Technology and Development or “General and Administrative” costs are included in the International segment, contribution profit (loss) is equal to the International segment operating income (loss.)

Information on reportable segments and reconciliation to consolidated net income is as follows:


	Three Months Ended						Nine Months Ended
	September 30, 2011			September 30, 2010			September 30, 2011			September 30, 2010
				(in thousands)
Domestic
Streaming subscriptions		21,448
DVD subscriptions		13,928
Total unique subscribers at end of period		23,789			16,800

Revenues	$	799,152		$	553,219		$	2,275,140		$	1,566,703
Cost of revenues and marketing expenses		579,720			423,013			1,655,828			1,194,861


Contribution profit		219,432			130,206			619,312			371,842
Other operating expenses		99,272			58,011			261,710			163,960


Segment operating income	$	120,160		$	72,195		$	357,602		$	207,882

International
Total unique subscribers at end of period		1,480			133

Revenues	$	22,687		$	—		$	53,862		$	—
Cost of revenues and marketing expenses		46,005			2,694			97,268			2,694


Contribution profit (loss)	$	(23,318	)	$	(2,694	)	$	(43,406	)	$	(2,694	)

Consolidated
Total unique subscribers at end of period		25,269			16,933

Revenues	$	821,839		$	553,219		$	2,329,002		$	1,566,703
Cost of revenues and marketing expenses		625,725			425,707			1,753,096			1,197,555


Contribution profit		196,114			127,512			575,906			369,148
Other operating expenses		99,272			58,011			261,710			163,960


Operating income	$	96,842		$	69,501		$	314,196		$	205,188
Other income (expense)		(3,219	)		(4,092	)		(11,509	)		(12,051	)
Provision for income taxes		31,163			27,442			111,780			79,379


Net income	$	62,460		$	37,967		$	190,907		$	113,758

Item 2. Management’s Discussion and Analysis of Financial Condition and Results of Operations

Forward-Looking Statements

This Quarterly Report on Form 10-Q contains ~~certain~~ forward-looking statements within the meaning of the federal securities laws. These forward-looking statements include, but are not limited ~~to:~~to statements ~~regarding~~regarding: our core strategy; international expansion plans; our operating result trends, ~~in average~~including subscriber additions, revenue ~~per paying subscriber, investments in~~and operating margins; impacts arising from our service offering changes; liquidity; our content library investments; future contractual obligations; and increased spending for streaming content, our competitive advantage, our core strategy, expectations with respect to the growth of Internet delivery of content, growth in our average number of paying subscribers, future investments in our content library and its effects on our gross margin and liquidity, continuing legal costs, deferred tax ~~assets and our liquidity.~~accounting. These forward-looking statements are subject to risks and uncertainties that could cause actual results and events to ~~differ.~~differ materially from those included in forward-looking statements. Factors that might cause or contribute to such differences include, but are not limited to, those discussed in ~~the~~our Annual Report on Form 10-K for the year ended December 31, ~~2009~~2010 filed with the Securities and Exchange Commission (“SEC”) on February ~~22, 2010.~~18, 2011, in particular the risk factors discussed under the heading “Risk Factors” in Part I, Item IA.

We assume no obligation to revise or publicly release any revision to any forward-looking statements contained in this Quarterly Report on Form ~~10-Q.~~10-Q, unless required by law.

Overview

~~Our Business~~

~~With more than 16 million subscribers, we~~We are the world’s leading Internet subscription service for enjoying ~~movies~~TV shows and ~~TV shows.~~movies. Our subscribers can instantly watch unlimited ~~movies and~~ TV shows and movies streamed over the Internet to their TVs, computers and ~~computers~~mobile devices and in the United States, our subscribers can ~~also~~ receive standard definition DVDs, and their high definition successor, Blu-ray discs (collectively referred to as “DVD”) delivered quickly to their homes. We offer a variety of subscription plans, with no due dates, no late fees, no shipping fees and no pay-per-view fees. Aided by our proprietary recommendation and merchandising technology, subscribers can select from a growing library of titles that can be watched instantly and a vast array of titles on standard definition DVD, along with its high definition successor, Blu-ray (collectively referred to in this Quarterly Report as “DVD”).

~~Subscribers can:~~

Watch streaming content without commercial interruption on their computers and TVs. The viewing experience is enabled by Netflix controlled software that runs on a variety of consumer electronics devices (“Netflix Ready Devices”). These Netflix Ready Devices currently include platforms such as Blu-ray disc players, Internet-connected TVs, digital video players and game consoles.

In the United States, receive DVDs by mail and return them to us at their convenience using our prepaid mailers. After a DVD has been returned, we mail the next available DVD in a subscriber’s queue.

Our core strategy is to grow ~~a large~~our streaming subscription business ~~consisting~~domestically and globally. We are continuously improving the customer experience, with a focus on expanding our streaming content, enhancing our user interface and extending our streaming service to even more Internet-connected devices, while staying within the parameters of ~~streaming~~our contribution profit targets. In the past, we have focused on operating margin targets. Going forward, we will be operating within the parameters of contribution profit targets for each of our operating segments. Contribution profit is defined as revenue less cost of revenues and ~~DVD-by-mail content. By combining streaming and DVD as part~~marketing expenses.

We are a pioneer in the Internet delivery of ~~the Netflix subscription, we are able to offer subscribers a uniquely compelling selection of movies and~~ TV shows ~~for one low monthly price. We~~and movies, launching our streaming service in 2007. Since this launch, we have ~~seen tremendous growth~~developed an ecosystem of Internet-connected devices and have licensed increasing amounts of content that enable consumers to enjoy TV shows and movies directly on their television sets, computers and mobile devices. As a result of these efforts, we have experienced growing consumer acceptance of and interest in the ~~popularity~~delivery of TV shows and movies directly over the ~~streaming~~Internet. We believe that the DVD portion of our service will be a fading differentiator to our streaming success and ~~we are rapidly increasing our investment~~that offering separate streaming and DVD by mail services will help us prosper in streaming ~~content~~while allowing us to also renew focus on DVDs by mail.

In September 2010, we began international operations by offering an unlimited streaming plan without DVDs in ~~order~~Canada. In September 2011, we expanded our international offering of unlimited streaming without DVDs to ~~fuel this growth.~~Latin America and the Caribbean. We recently announced plans to launch our service in the UK and Ireland starting in Q1 of 2012. We anticipate significant contribution losses in the International segment in 2011 and 2012. After launching in the UK and Ireland, we will pause on opening new international markets.

~~Performance Highlights~~In July 2011, we introduced DVD only plans and separated the unlimited DVDs by mail and unlimited streaming into separate plans. This resulted in a price increase for our members who were taking a combination of both our unlimited DVDs by mail and unlimited streaming services. We made a subsequent announcement during the quarter concerning the rebranding of our DVD by mail service as Qwikster and the separation of the Qwikster and Netflix websites. The consumer reaction to the price change, and to a lesser degree, the branding announcement, was very negative, leading to significant customer cancellations and a decline in gross subscriber additions. We subsequently retracted our plans to rebrand our DVD by mail service and separate the DVD by mail and streaming websites. If we do not reverse the negative consumer sentiment toward our brand and if we continue to experience significant customer cancellations and a decline in subscriber additions, our results of operations including our cash flow will be adversely impacted.

The following represents our consolidated performance highlights for the three months ended September 30, ~~2010,~~2011, June 30, 2011 and September 30, 2010 and ~~September 30, 2009 and~~for the nine months ended September 30, ~~2010~~2011 and September 30, ~~2009:~~2010:

   Three Months Ended Change
   September 30,
2010 June 30,
2010 September 30,
2009 Q3’10 vs.
Q2’10 Q3’10 vs.
Q3’09
   (in thousands except per share data, percentages and
subscriber acquisition cost)
Revenues
   $ 553,219    $ 519,819    $ 423,120    6.4 % 30.7 %
Net income
   37,967    43,519    30,141    (12.8 )% 26.0 %
Net income per share - diluted
   $ 0.70    $ 0.80    $ 0.52    (12.5 )% 34.6 %
Total subscribers at end of period
   16,933    15,001    11,109    12.9 % 52.4 %
Churn*
   3.8 % 4.0 % 4.4 % (5.0 )% (13.6 )%
Subscriber acquisition cost**
   $ 19.81    $ 24.37    $ 26.86    (18.7 )% (26.2 )%
Gross margin
   37.7 % 39.4 % 34.9 % (4.3 )% 8.0 %

   Three Months Ended    Change
   September 30,
2011 June 30,
2011    September 30,
2010    Q3’11 vs.
Q2’11 Q3’11 vs.
Q3’10
   (in thousands, except per share data and percentages)
Total subscribers at end of period
   25,269    25,561       16,933       (1.1 )% 49.2 %
Net subscriber additions
   (292 ) 1,961       1,932       (114.9 )% (115.1 )%
Revenues
   $ 821,839    $ 788,610       $ 553,219       4.2 % 48.6 %
Operating income
   96,842    115,114       69,501       (15.9 )% 39.3 %
Net income
   62,460    68,214       37,967       (8.4 )% 64.5 %
Net income per share — diluted
   $ 1.16    $ 1.26       $ 0.70       (7.9 )% 65.7 %
Free cash flow
   $ 13,781    $ 59,545       $ 7,767       (76.9 )% 77.4 %

   Nine Months Ended Change
   September 30,
2010 September 30,
2009 YTD ‘10 vs.
YTD ‘09
   (in thousands, except per share data,
percentages and subscriber acquisition cost)
Revenues
   $ 1,566,703    $ 1,225,727    27.8 %
Net income
   113,758    84,947    33.9 %
Net income per share—diluted
   $ 2.09    $ 1.43    46.2 %
Total subscribers at end of period
   16,933    11,109    52.4 %
Churn *
   3.8 % 4.4 % (13.6 )%
Subscriber acquisition cost
   $ 21.69    $ 25.58    (15.2 )%
Gross margin
   38.3 % 34.4 % 11.3 %


	Nine Months Ended				Change
	September 30, 2011		September 30, 2010		YTD ‘11 vs. YTD ‘10
	(in thousands, except per share data and percentages)
Total subscribers at end of period		25,269		16,933		49.2	%
Net subscriber additions		5,259		4,665		12.7	%
Revenues	$	2,329,002	$	1,566,703		48.7	%
Operating income		314,196		205,188		53.1	%
Net income		190,907		113,758		67.8	%
Net income per share — diluted	$	3.53	$	2.09		68.9	%
Free cash flow (1)	$	152,629	$	79,574		91.8	%

*(1)	See “Liquidity and Capital Resources” for a definition of “free cash flow” and a reconciliation of “free cash flow” to “net cash provided by operating activities.”

Following the announcement of changes to our plan offerings, pricing, and branding in the third quarter of 2011, domestic churn increased to 6.3% for the third quarter of 2011 as compared to 4.2% in the second quarter of 2011 and 3.8% in the third quarter of 2010. This coupled with a decline in domestic gross subscriber additions of 11.3% from June 30, 2011 to September 30, 2011 resulted in negative domestic net subscriber additions of 0.8 million. Despite the loss in domestic subscribers in the third quarter of 2011, our consolidated revenues were up 4.2% for the three months ended September 30, 2011 as compared to the three months ended June 30, 2011, as most cancellations occurred late in the quarter. Domestic gross subscriber additions were up 18.9% for the three months ended September 30, 2011 as compared to the three months ended September 30, 2010, contributing to the increase in total subscribers of 49.2% as of September 30, 2011 as compared to September 30, 2010. This was the primary driver in the 48.6% increase in consolidated revenues for the three months ended September 30, 2011 as compared to September 30, 2010.

We expect that as a result of the increase in subscriber cancellations and migration of our subscribers towards streaming only and lower priced DVD plans, offset by increases in international revenues, consolidated revenue will be relatively flat until we can achieve positive net subscriber additions.

In the third quarter, our International segment reported a contribution loss of $23.3 million and we expect that our planned expansion to the UK and Ireland in the first quarter of 2012 will result in further losses as our investments in content in particular will exceed revenues while we grow our subscriber base. As a result of the flat consolidated revenues and the increasing investment in our International segment, we expect to incur consolidated net losses in 2012.

Free cash flow in the third quarter of 2011 declined as compared to the prior quarter to $13.8 million but increased 77.4% as compared to the same quarter in 2010. Free cash flow was $48.7 million lower than net income of $62.5 million, largely due to the increase in excess streaming and DVD content payments over expense. In particular, we invested significantly in content for Latin America and this content did not become available for viewing until our launch in September. The excess streaming and DVD content payments over expense will continue to fluctuate over time based on new streaming content licenses domestically and internationally. We expect that free cash flow in 2012 will be negatively impacted by our expected consolidated net losses and that we may use cash in future periods.

Results of Operations

The following table sets forth, for the periods presented, the line items in our consolidated statements of operations as a percentage of total revenues. The information contained in the table below should be read in conjunction with the consolidated financial statements, notes to the consolidated financial statements and the entirety of this Management’s Discussion and Analysis of Financial Condition and Results of Operations.


	Three Months Ended										Nine Months Ended
	September 30, 2011				June 30, 2011			September 30, 2010			September 30, 2011			September 30, 2010
Revenues		100.0	%			100.0	%		100.0	%		100.0	%		100.0	%

Cost of revenues:
Subscription		57.4	%			54.3	%		52.9	%		54.8	%		52.2	%
Fulfillment expenses		7.9	%			7.8	%		9.4	%		8.1.	%		9.5	%

Total cost of revenues		65.3	%			62.1	%		62.3	%		62.9	%		61.7	%

Operating expenses:
Technology and development		8.5	%			7.3	%		7.6	%		7.7	%		7.5	%
Marketing		10.8	%			12.0	%		14.7	%		12.4	%		14.7	%
General and administrative		3.6	%			4.0	%		2.8	%		3.5	%		3.0	%
				��
Total operating expenses		22.9	%			23.3	%		25.1	%		23.6	%		25.2	%

Operating income		11.8	%			14.6	%		12.6	%		13.5	%		13.1	%
Other income (expense):
Interest expense		(0.6	)%			(0.7	)%		(0.9	)%		(0.6	)%		(0.9	)%
Interest and other income		0.2	%			0.2	%		0.2	%		0.1	%		0.1	%

Income before income taxes		11.4	%			14.1	%		11.9	%		13.0	%		12.3	%
Provision for income taxes		3.8	%			5.5	%		5.0	%		4.8	%		5.0	%

Net income		7.6	%			8.6	%		6.9	%		8.2	%		7.3	%

Revenues

In the Domestic segment, we derive revenues from services consisting of streaming content and DVDs by mail. In July 2011, in the United States, we announced certain changes to our plan offerings and price structure. As part of these changes, we introduced subscription plans that include only DVDs by mail and made it necessary for subscribers who opt to receive both DVDs and streaming to have two separate subscription plans. Our unlimited streaming plan is priced at $7.99 per month in the United States. The price per plan for DVDs by mail varies based on the number of DVDs that a subscriber may have out at any given point. Customers electing access to high definition Blu-ray discs in addition to standard definition DVDs pay a surcharge ranging from $1 to $4 per month for our most popular plans.

In the International segment, we derive revenues from services consisting solely of streaming content. In September 2010, we began international operations in Canada and in September 2011, we expanded this offering to Latin America and the Caribbean. We recently announced plans to launch our service in the UK and Ireland starting in Q1 of 2012. After launching in the UK and Ireland, we will pause on opening new international markets.

As a result of the changes to our pricing and plan structure, we no longer offer a hybrid DVD and streaming plan and subscribers who wish to receive DVDs by mail and watch streaming content must elect both a DVD subscription plan and a streaming subscription plan. Accordingly, beginning with the third quarter of 2011, management reviews the number of subscriptions as the key driver of revenues. Our key subscriber metrics shown below reflect these changes.

The following table presents our subscription plan information as of September 30, 2011 (in thousands):


Subscriptions:
Paid domestic streaming			20,511
Ending domestic streaming			21,448

Paid domestic DVD			13,813
Ending domestic DVD			13,928

Paid international streaming			989
Ending international streaming			1,480


	As of/ Three Months Ended
	September 30, 2011			June 30, 2011			September 30, 2010
	(in thousands)
Subscribers:
Domestic hybrid streaming and DVD by mail:
Net additions					(196	)		1,799
Ending subscribers					18,856			16,800
Domestic streaming only:
Net additions					1,993			—
Ending subscribers					5,738			—
Total domestic unique subscribers:
Net additions		(805	)		1,797			1,799
Ending subscribers		23,789			24,594			16,800
International streaming:
Net additions		513			164			133
Ending subscribers		1,480			967			133
Total unique subscribers:
Net additions		(292	)		1,961			1,932
Paid subscribers		23,832			24,120			15,863
Ending subscribers		25,269			25,561			16,933

Three months ended September 30, 2011 as compared to the three months ended September 30, 2010


	Three Months Ended				Change
	September 30, 2011		September 30, 2010		Q3’11 vs. Q3’10
	(in thousands, except percentages and average monthly revenue per paying subscriber)
Revenues	$	821,839	$	553,219		48.6	%
Domestic		799,152		553,219		44.5	%
International		22,687		—		100	%
Other domestic data:
Average number of paying subscribers		23,053		15,220		51.5	%
Average monthly revenue per paying subscriber	$	11.56	$	12.12		(4.6	)%

The $268.6 million increase in our consolidated revenues was primarily a result of the 51.5% growth in the domestic average number of paying subscribers. This increase was partially offset by a 4.6% decline in the domestic average monthly revenue per paying subscriber to $11.56, resulting from the continued growth of our lower priced subscription plans. During the quarter ended September 30, 2011, 83.6% of our new gross domestic subscribers had chosen an unlimited streaming subscription plan, which is priced at $7.99 per month. We had no subscribers with the unlimited streaming subscription plan during the quarter ended September 30, 2010, as it was not introduced domestically until November 2010.

Nine months ended September 30, 2011 as compared to the nine months ended September 30, 2010


	Nine Months Ended				Change
	September 30, 2011		September 30, 2010		YTD’11 vs. YTD’10
	(in thousands, except percentages and average monthly revenue per paying subscriber)
Revenues	$	2,329,002	$	1,566,703		48.7	%
Domestic		2,275,140		1,566,703		45.2	%
International		53,862		—		100	%
Other domestic data:
Average number of paying subscribers		21,686		14,026		54.6	%
Average monthly revenue per paying subscriber	$	11.66	$	12.41		(6.0	)%

The $762.3 million increase in our consolidated revenues was primarily a result of the 54.6% growth in the domestic average number of paying subscribers. This increase was partially offset by a 6.0% decline in the domestic average monthly revenue per paying subscriber to $11.66, resulting from the continued growth of our lower priced subscription plans.

Three months ended September 30, 2011 as compared to the three months ended June 30, 2011


	Three Months Ended				Change
	September 30, 2011		June 30, 2011		Q3’11 vs. Q2’11
	(in thousands, except percentages and average monthly revenue per paying subscriber)
Revenues	$	821,839	$	788,610		4.2	%
Domestic		799,152		769,714		3.8	%
International		22,687		18,896		20.1	%
Other domestic data:
Average number of paying subscribers		23,053		22,334		3.2	%
Average monthly revenue per paying subscriber	$	11.56	$	11.49		0.6	%

The $33.2 million increase in our consolidated revenues was primarily a result of the 3.2% growth in the domestic average number of paying subscribers.

We expect the streaming subscription plans offered both domestically and internationally to continue to grow as a percentage of our total subscriber base. We expect that as a result of the increase in subscriber cancellations and migration of our subscribers towards streaming subscription plans and lower priced DVD subscription plans, offset by increases in international revenues, consolidated revenue will be relatively flat until we can achieve positive net subscriber additions.

Cost of Revenues

Cost of Subscription

Cost of subscription revenues consists of expenses related to the acquisition and licensing of content, as well as content delivery costs related to providing streaming content and shipping DVDs to subscribers. Costs related to free-trial periods are allocated to marketing expenses.

Content acquisition and licensing expenses consist primarily of amortization of streaming content licenses, which may or may not be recognized in the streaming content library, amortization of DVD content library and revenue sharing expenses. We obtain content through streaming content license agreements, DVD direct purchases and DVD and streaming revenue sharing agreements with studios, distributors and other suppliers. Content agreements are made in the ordinary course of business and our business is not substantially dependent on any particular agreement.

Content delivery expenses consist of the postage costs to mail DVDs to and from our paying subscribers, the packaging and label costs for the mailers and all costs associated with streaming content over the Internet. We utilize third-party content delivery networks to help us efficiently stream content in high volume to our subscribers over the Internet.

Three months ended September 30, 2011 as compared to the three months ended September 30, 2010


	Three Months Ended						Change
	September 30, 2011			September 30, 2010			Q3’11 vs. Q3’10
	(in thousands, except percentages)
Cost of subscription	$	471,823		$	292,406			61.4	%
As a percentage of revenues		57.4	%		52.9	%

The $179.4 million increase in cost of subscription revenues was primarily due to a $191.8 million increase in content acquisition and licensing expenses mostly attributable to new streaming content licenses.

Nine months ended September 30, 2011 as compared to the nine months ended September 30, 2010


	Nine Months Ended						Change
	September 30, 2011			September 30, 2010			YTD’11 vs. YTD’10
	(in thousands, except percentages)
Cost of subscription	$	1,277,018		$	817,353			56.2	%
As a percentage of revenues		54.8	%		52.2	%

The $459.7 million increase in cost of subscription revenues was primarily due to a $465.4 million increase in content acquisition and licensing expenses mostly attributable to new streaming content licenses.

Three months ended September 30, 2011 as compared to the three months ended June 30, 2011


	Three Months Ended						Change
	September 30, 2011			June 30, 2011			Q3’11 vs. Q2’11
	(in thousands, except percentages)
Cost of subscription	$	471,823		$	428,203			10.2	%
As a percentage of revenues		57.4	%		54.3	%

The $43.6 million increase in cost of subscription revenues was primarily due to a $52.1 million increase in content acquisition and licensing expenses mostly attributable to new streaming content licenses.

We expect to continue to make substantial investments in our streaming content library and expect spending to increase significantly in future periods.

Fulfillment Expenses

Fulfillment expenses represent those expenses incurred in content processing including operating and staffing our shipping centers as well as receiving, encoding, inspecting and warehousing our content library. Fulfillment expenses also include operating and staffing our customer service centers and credit card fees.

Three months ended September 30, 2011 as compared to the three months ended September 30, 2010


	Three Months Ended						Change
	September 30, 2011			September 30, 2010			Q3’11 vs. Q3’10
	(in thousands, except percentages)
Fulfillment expenses	$	64,794		$	52,063			24.5	%
As a percentage of revenues		7.9	%		9.4	%

The $12.7 million increase in fulfillment expenses was primarily due to a $9.0 million increase in credit card fees as a result of the 48.6% growth in revenues.

Nine months ended September 30, 2011 as compared to the nine months ended September 30, 2010


	Nine Months Ended						Change
	September 30, 2011			September 30, 2010			YTD’11 vs. YTD’10
	(in thousands except percentages)
Fulfillment expenses	$	187,728		$	149,212			25.8	%
As a percentage of revenues		8.1	%		9.5	%

The $38.5 million increase in fulfillment expenses was due to the following:

Credit card fees increased $27.9 million as a result of the 48.7% growth in revenues; and

Content processing and customer service related expenses increased $10.6 million primarily due to a $14.5 million increase in costs associated with customer service call centers, offset by a decrease of $4.5 million in hub operation expenses.

Three months ended September 30, 2011 as compared to the three months ended June 30, 2011


	Three Months Ended						Change
	September 30, 2011			June 30, 2011			Q3’11 vs. Q2’11
	(in thousands, except percentages)
Fulfillment expenses	$	64,794		$	61,775			4.9	%
As a percentage of revenues		7.9	%		7.8	%

The $3.0 million increase in fulfillment expenses was primarily due to a $4.7 million increase in costs associated with customer service call centers.

Technology and Development

Technology and development expenses consist of payroll and related costs incurred in making improvements to our service offering, including testing, maintaining and modifying our user interface, our recommendation and merchandising technology, as well as, telecommunications systems and infrastructure and other internal-use software systems. Technology and development expenses also include costs associated with computer hardware and software.

Three months ended September 30, 2011 as compared to the three months ended September 30, 2010


	Three Months Ended						Change
	September 30, 2011			September 30, 2010			Q3’11 vs. Q3’10
	(in thousands, except percentages)
Technology and development	$	69,480		$	42,108			65.0	%
As a percentage of revenues		8.5	%		7.6	%

The $27.4 million increase in technology and development expenses was primarily the result of a $22.3 million increase in personnel-related costs. This increase in personnel-related costs is due to a 63% growth in average headcount supporting continued improvements in our streaming service and our international expansion coupled with a $4.8 million increase in stock-based compensation expense resulting from the growth in average headcount.

Nine months ended September 30, 2011 as compared to the nine months ended September 30, 2010


	Nine Months Ended						Change
	September 30, 2011			September 30, 2010			YTD’11 vs. YTD’10
	(in thousands, except percentages)
Technology and development	$	178,250		$	117,370			51.9	%
As a percentage of revenues		7.7	%		7.5	%

The $60.9 million increase in technology and development expenses was primarily attributable to a $52.1 million increase in personnel-related costs. These increases are due to the 47% growth in average headcount supporting continued improvements in our streaming service and our international expansion coupled with a $12.9 million increase in stock-based compensation expense resulting from the growth in average headcount.

Three months ended September 30, 2011 as compared to the three months ended June 30, 2011


	Three Months Ended						Change
	September 30, 2011			June 30, 2011			Q3’11 vs. Q2’11
	(in thousands, except percentages)
Technology and development	$	69,480		$	57,865			20.1	%
As a percentage of revenues		8.5	%		7.3	%

The $11.6 million increase in technology and development expenses was primarily the result of a $7.5 million increase in personnel-related costs. This increase in personnel-related costs is primarily due to a 19% growth in average headcount supporting continued improvements to our streaming service and our international expansion.

Marketing

Marketing expenses consist primarily of advertising expenses and also include payments made to our affiliates and consumer electronics partners and payroll related expenses. Advertising expenses include promotional activities such as television and online advertising as well as allocated costs of revenues relating to free trial periods. Payments to our affiliates and consumer electronics partners may be in the form of a fixed-fee or may be a revenue sharing payment.

Three months ended September 30, 2011 as compared to the three months ended September 30, 2010


	Three Months Ended						Change
	September 30, 2011			September 30, 2010			Q3’11 vs. Q3’10
	(in thousands, except percentages and subscriber acquisition cost)
Marketing	$	89,108		$	81,238			9.7	%
As a percentage of revenues		10.8	%		14.7	%
Other domestic data:
Gross subscriber additions		4,714			3,965			18.9	%
Subscriber acquisition cost	$	15.25		$	20.03			(23.9	)%
Churn (1)		6.3	%		3.8	%		65.8	%

(1)	Churn is a monthly measure defined as customer cancellations in the quarter divided by the sum of beginning subscribers and gross subscriber additions, then divided by three months. ~~Churn~~

Following the announcement of changes to our plan offerings, pricing and branding in the third quarter of 2011, we experienced significant customer cancellations with churn increasing to 6.3% for the third quarter of 2011 as compared to 4.2% in the second quarter of 2011, and 3.8% in the third quarter of 2010.

The $7.9 million increase in marketing expenses was primarily attributable to a $14.7 million increase in marketing program spending attributable to increased spending in television, radio and online advertising primarily due to our launch in Latin America and the Caribbean, coupled with an increase in payments to our affiliates and consumer electronic partners. These increases were offset by a decrease in direct mail. In addition, cost of free trials decreased $9.1 million due to a 74% decrease in free shipments as the majority of our new domestic subscribers receiving free trials have chosen the unlimited streaming plan. Domestic subscriber acquisition cost decreased primarily due to organic growth in gross subscriber additions.

Nine months ended September 30, 2011 as compared to the nine months ended September 30, 2010


	Nine Months Ended						Change
	September 30, 2011			September 30, 2010			YTD’11 vs. YTD’10
	(in thousands, except percentages and subscriber acquisition cost)
Marketing	$	288,350		$	230,990			24.8	%
As a percentage of revenues		12.4	%		14.7	%
Other domestic data:
Gross subscriber additions		16,328			10,516			55.3	%
Subscriber acquisition cost	$	14.86		$	21.79			(31.8	)%
Churn		4.8	%		3.9	%		23.1	%

The $57.4 million increase in marketing expenses was primarily attributable to a $64.0 million increase in marketing program spending, primarily from increased spending in television, radio and online advertising, coupled with an increase in payments to our affiliates. These increases were offset by a decrease in payments to consumer electronic partners as well as a decrease in spending for direct mail and inserts. In addition, cost of free trials decreased by $11.6 million due to a 34% decrease in free shipments as the majority of our new domestic subscribers receiving free trials have chosen the unlimited streaming plan. Domestic subscriber acquisition cost decreased primarily due to organic growth in gross subscriber additions.

Three months ended September 30, 2011 as compared to the three months ended June 30, 2011


	Three Months Ended						Change
	September 30, 2011			June 30, 2011			Q3’11 vs. Q2’11
	(in thousands, except percentages and subscriber acquisition cost)
Marketing	$	89,108		$	94,983			(6.2	)%
As a percentage of revenues		10.8	%		12.0	%
Other domestic data:
Gross subscriber additions		4,714			5,315			(11.3	)%
Subscriber acquisition cost	$	15.25		$	15.09			1.1	%
Churn		6.3	%		4.2	%		50.0	%

The $5.9 million decrease in marketing expenses was primarily due to a $5.0 million decrease in marketing program spending primarily due to a decrease in television spending and direct mail. In addition, cost of free trials decreased by $2.2 million due to a 53% decrease in free shipments as the majority of our new domestic subscribers receiving free trials have chosen the unlimited streaming plan.

General and Administrative

General and administrative expenses consist of payroll and related expenses for executive and administrative personnel, as well as recruiting, professional fees and other general corporate expenses. General and administrative expenses also include the gain on disposal of DVDs.

Three months ended September 30, 2011 as compared to the three months ended September 30, 2010


	Three Months Ended						Change
	September 30, 2011			September 30, 2010			Q3’11 vs. Q3’10
	(in thousands, except percentages)
General and administrative	$	29,792		$	15,903			87.3	%
As a percentage of revenues		3.6	%		2.8	%

The $13.9 million increase in general and administrative expenses was primarily attributable to a $9.8 million increase in personnel-related costs, due to a $2.9 million increase in stock-based compensation expense and a 49% increase in average headcount.

Nine months ended September 30, 2011 as compared to the nine months ended September 30, 2010


	Nine Months Ended						Change
	September 30, 2011			September 30, 2010			YTD’11 vs. YTD’10
	(in thousands, except percentages)
General and administrative	$	83,460		$	46,590			79.1	%
As a percentage of revenues		3.5	%		3.0	%

The $36.9 million increase in general and administrative expenses was primarily attributable to a $21.4 million increase in personnel-related costs, due to an $8.2 million increase in stock-based compensation expense and a 31% increase in average headcount. In addition, legal expenses increased $7.1 million due to an increase in costs associated with various claims against us.

Three months ended September 30, 2011 as compared to the three months ended June 30, 2011


	Three Months Ended						Change
	September 30, 2011			June 30, 2011			Q3’11 vs. Q2’11
	(in thousands, except percentages)
General and administrative	$	29,792		$	30,670			(2.9	)%
As a percentage of revenues		3.6	%		4.0	%

General and administrative expenses were relatively flat as compared to the prior period.

Income Taxes

Three months ended September 30, 2011 as compared to the three months ended September 30, 2010


	Three Months Ended						Change
	September 30, 2011			September 30, 2010			Q3’11 vs. Q3’10
	(in thousands, except percentages)
Provision for income taxes	$	31,163		$	27,442			13.6	%
Effective tax rate		33.3	%		42.0	%

Our effective tax rate for the third quarter of 2011 was 33.3% and differed from the federal statutory rate due primarily to the expiration of a statute of limitations for years 1997 through 2007 resulting in a discrete benefit of $3.5 million, the Federal and California R&D tax credits and state taxes. The decrease in our effective tax rate was also attributable to the reinstatement of the Federal R&D credit in December 2010 not reflected in the three months ended September 30, 2010 and a lower effective tax rate for California.

Nine months ended September 30, 2011 as compared to the nine months ended September 30, 2010


	Nine Months Ended						Change
	September 30, 2011			September 30, 2010			YTD’11 vs. YTD’10
	(in thousands, except percentages)
Provision for income taxes	$	111,780		$	79,379			40.8	%
Effective tax rate		36.9	%		41.1	%

Our effective tax rate for the nine months ended September 30, 2011 was 36.9% and differed from the federal statutory rate due primarily to the expiration of a statute of limitations for years 1997 through 2007 resulting in a discrete benefit of $3.5 million, the Federal and California R&D tax credits and state taxes. The decrease in our effective tax rate was also attributable to the reinstatement of the Federal R&D credit in December 2010 not reflected in the nine months ended September 30, 2010 and a lower effective tax rate for California.

Three months ended September 30, 2011 as compared to the three months ended June 30, 2011


	Three Months Ended						Change
	September 30, 2011			June 30, 2011			Q3’11 vs. Q2’11
	(in thousands, except percentages)
Provision for income taxes	$	31,163		$	42,610			(26.9	)%
Effective tax rate		33.3	%		38.4	%

Our effective tax rate for the three months ended September 30, 2011 as compared to the three months ended June 30, 2011 was primarily attributable to the expiration of a statute of limitations for years 1997 through 2007, resulting in a discrete benefit of $3.5 million.

Liquidity and Capital Resources

Our primary source of liquidity has been cash generated from operations. Additionally, in November 2009, we issued $200 million of our 8.50% senior notes due in 2017. The debt consists of $200.0 million aggregate principal amount of 8.50% senior notes due November 15, 2017 (the “Notes”). Interest on the Notes is payable semi-annually at a rate of 8.50% per annum on May 15 and November 15 of each year, commencing on May 15, 2010. (See “Note 4 Long-term Debt” to our condensed consolidated financial statements for additional information.)

Our primary uses of cash include the acquisition and licensing of content, content delivery expenses, marketing, our stock repurchase programs, payroll related expenses, and capital expenditures related to information technology and automation equipment. We expect to continue to make significant investments to license streaming content both domestically and internationally. These investments could impact our liquidity and in particular our operating cash flows.

As a result of the significant increase in subscriber cancellations resulting in flat consolidated revenue, coupled with increased investments in our International segment, and in International content in particular, we expect consolidated net losses and negative operating cash flows in future periods. Although we currently anticipate that our available funds will be sufficient to meet our cash needs for the foreseeable future, we may require or choose to obtain additional financing. Our ability to obtain additional financing will depend on, among other things, our development efforts, business plans, operating performance, current and projected compliance with our debt covenants, and the condition of the capital markets at the time we seek financing. We may not be able to obtain such financing on terms acceptable to us or at all. If we raise additional funds through the issuance of equity, equity-linked or debt securities, those securities may have rights, preferences or privileges senior to the rights of our common stock, and our stockholders may experience dilution.

On June 11, 2010, we announced that our Board of Directors authorized a stock repurchase program allowing us to repurchase $300 million of our common stock through the end of 2012. As of September 30, 2011, $41.0 million of this authorization was remaining. The timing and actual number of shares repurchased is in the discretion of management and will depend on various factors, including price, corporate and regulatory requirements, debt covenant requirements, alternative investment opportunities and other market conditions. As we expect to have negative operating cash flows in future periods, we do not expect to make further stock repurchases for the foreseeable future.

Cash Flow

Three months ended September 30, 2011 as compared to the three months ended September 30, 2010


	Three Months Ended						Change
	September 30, 2011			September 30, 2011			Q3’11 vs. Q3’10
	(in thousands, except percentages)
Net cash provided by operating activities	$	49,531		$	42,227			17.3	%
Net cash used in investing activities		(41,581	)		(5,606	)		641.7	%
Net cash used in financing activities		(23,958	)		(30,840	)		(22.3	)%

Cash provided by operating activities increased $7.3 million or 17.3%, primarily due to an increase in cash received from subscribers for subscription fees of $272.9 million or 48.5%, partially offset by increased payments for streaming content acquisition and licensing of $216.3 million or 132.6%. Operating cash flows were further impacted by increased payroll expenses of $31.3 million, increased credit card fees of $9.0 million, a $4.6 million increase in payments for advertising and affiliates transactions and a $4.4 million increase in other operating expenses.

Cash used in investing activities increased $36.0 million primarily due to a $34.7 million increase in purchases, net of proceeds, of short-term investments. In addition, purchases of property and equipment increased $6.7 million primarily due to purchases of software licenses. These increases in cash outflows were partially offset by a $9.1 million decrease in acquisition of DVD content library, as more DVDs were obtained through revenue sharing agreements as compared to the same prior year period.

Cash used in financing activities decreased by $6.9 million primarily due to a $17.8 million decrease in repurchases of common stock. This decrease in cash used was partially offset by a $6.5 million decrease in proceeds from the issuance of common stock related to option exercises, and a decrease of $4.3 million in the excess tax benefits from stock-based compensation.

Nine months ended September 30, 2011 as compared to the nine months ended September 30, 2010


	Nine Months Ended						Change
	September 30, 2011			September 30, 2011			YTD’11 vs. YTD’10
	(in thousands, except percentages)
Net cash provided by operating activities	$	252,246		$	179,684			40.4	%
Net cash used in investing activities		(150,205	)		(57,898	)		159.4	%
Net cash used in financing activities		(137,341	)		(142,902	)		(3.9	)%

Cash provided by operating activities increased $72.6 million or 40.4%, primarily due to an increase in cash received from subscribers for subscription fees of $793.2 million or 50.5%, partially offset by increased payments for streaming content acquisition and licensing of $544.0 million or 149.7%. Operating cash flows were further impacted by increased payroll expenses of $68.0 million, a $41.5 million increase in payments for advertising and affiliates transactions, increased credit card fees of $27.9 million and a $10.6 million increase in excess tax benefits from stock-based compensation. Content delivery expenses increased $10.1 million, payments for equipment and software maintenance increased by $9.1 million and other operating expenses increased by $9.4 million.

Cash used in investing activities increased $92.3 million primarily due to a $92.8 million increase in purchases, net of proceeds, of short-term investments. In addition, purchases of property and equipment increased $19.6 million due to purchases of automation equipment for our various shipping centers, as well as purchases of software licenses. These increases in cash outflows were partially offset by a $29.0 million decrease in acquisitions of DVD content library, as more DVDs were obtained through revenue sharing agreements as compared to the same prior year period.

Cash used in financing activities decreased by $5.6 million primarily due to a $10.6 million decrease in repurchases of common stock, and a $10.6 million increase in the excess tax benefits from stock-based compensation. This was partially offset by a $15.4 million decrease in proceeds from the issuance of common stock related to option exercises.

Three months ended September 30, 2011 as compared to the three months ended June 30, 2011


	Three Months Ended						Change
	September 30, 2011			June 30, 2011			Q3’11 vs. Q2’11
	(in thousands, except percentages)
Net cash provided by operating activities	$	49,531		$	86,392			(42.7	)%
Net cash used in investing activities		(41,581	)		(34,949	)		19.0	%
Net cash used in financing activities		(23,958	)		(26,655	)		(10.1	)%

Cash provided by operating activities decreased $36.9 million or 42.7%, primarily due to increased payments for streaming content acquisition and licensing of $87.2 million or 29.9%, partially offset by a $43.3 million or 5.5% increase in cash received from subscribers for subscription fees. Operating cash flows were further impacted by increased payroll expenses of $11.2 million, an increase of $7.3 million in content delivery expenses, and a $6.4 million increase in taxes paid during the quarter, as well as a $15.3 million decrease in payments for advertising and affiliate transactions, an $8.5 million decrease on interest paid on our Notes, as payments are made in May and November, and an $8.1 million decrease in other operating expenses.

Cash used in investing activities increased $6.6 million primarily due to a $5.5 million increase in the purchases of property and equipment due to purchases of software.

Cash used in financing activities decreased by $2.7 million primarily due to an $11.8 million decrease in repurchases of common stock. This decrease in cash used was partially offset by a $6.1 million decrease in the excess tax benefits from stock-based compensation and a $3.0 million decrease in proceeds from the issuance of common stock related to option exercises.

Free Cash Flow

We define free cash flow as cash provided by operating and investing activities excluding the non-operational cash flows from purchases, maturities and sales of short-term investments. We believe free cash flow is an important liquidity metric because it measures, during a given period, the amount of cash generated that is available to repay debt obligations, make investments, repurchase our stock, and for certain other activities. Free cash flow is considered a non-GAAP financial measure and should not be considered in isolation of, or as a substitute for, net income, operating income, cash flow from operating activities, or any other measure of financial performance or liquidity presented in accordance with GAAP. The following table reconciles net cash provided by operating activities, a GAAP financial measure, to free cash flow, a non-GAAP financial measure:


	Three Months Ended									Nine Months Ended
	September 30, 2011			June 30, 2011			September 30, 2010			September 30, 2011			September 30, 2010
Non-GAAP free cash flow reconciliation:
Net cash provided by operating activities	$	49,531		$	86,392		$	42,227		$	252,246		$	179,684
Acquisition of DVD content library		(20,826	)		(19,065	)		(29,900	)		(62,010	)		(90,993	)
Purchases of property and equipment		(14,080	)		(8,626	)		(7,342	)		(39,026	)		(19,406	)
Other assets		(844	)		844			2,782			1,419			10,289

Non-GAAP free cash flow	$	13,781		$	59,545		$	7,767		$	152,629		$	79,574

In comparing free cash flow to net income, the major recurring differences are excess streaming and DVD payments over expenses, stock-based compensation expense, deferred revenue, taxes and semi-annual interest payments on the Notes. Because consumers use credit cards to buy from us, our receivables from customers settle quickly and deferred revenue is a source of cash flow. For streaming content, we typically enter into multi-year licenses with studios and other distributors that may result in an increase in content library and a corresponding increase in liabilities in the consolidated balance sheet. The payment terms for these license fees may extend over the term of the license agreement, which typically range from six months to five years. License fee obligations with payment terms that are due beyond one year are classified on the consolidated balance sheets as “Other non-current liabilities.” Minimum commitments for licenses and known titles that do not meet the criteria for asset recognition in the content library are included in Note 9 to the consolidated financial statements.

Free cash flow for the three months ended September 30, 2011 as compared to September 30, 2010 increased $6.0 million primarily due to increased net income of $24.5 million, increased deferred revenue of $12.4 million and increased stock-based compensation expense of $8.4 million. This was partially offset by an increase in excess streaming and DVD content payments over expenses of $15.4 million, a $6.5 million increase in excess property and equipment payments over expenses of $6.5 million and increased tax impacts of $3.0 million. Payments for content increased $207.2 million while content expenses increased $191.8 million.

Free cash flow for the nine months ended September 30, 2011 as compared to September 30, 2010 increased $73.1 million primarily due to increased net income of $77.2 million, increased stock-based compensation expense of $23.8 million, decreased tax impacts of $15.7 million, and increased deferred revenue of $30.9 million. This was partially offset by an increase in excess streaming and DVD content payments over expenses of $49.6 million. Payments for content increased $515.0 million while content expenses increased $465.4 million.

Free cash flow for the three months ended September 30, 2011 as compared to June 30, 2011 decreased $45.8 million primarily due to an increase in excess streaming and DVD content payments over expenses of $36.9 million. Payments for content increased $89.0 million while content expenses increased $52.1 million.

As a result of the significant increase in subscriber cancellations resulting in flat domestic revenue, coupled with increased investment in our International segment and in particular in international content, we expect consolidated net losses and negative free cash flows in future periods.

Effect of Exchange Rates

Revenues in our International segment, as well as some of the related expenses incurred in the International segment, are denominated in the local currency. During the three and nine months ended September 30, 2011 and 2010, the gains or losses on foreign exchange transactions and the effect of exchange rate changes on cash and cash equivalents were immaterial.

Contractual Obligations

For the purposes of this table, contractual obligations for purchases of goods or services are defined as agreements that are enforceable and legally binding and that specify all significant terms, including: fixed or minimum quantities to be purchased; fixed, minimum or variable price provisions; and the approximate timing of the transaction. The expected timing of payment of the obligations discussed above is estimated based on information available to us as of September 30, 2011. Timing of payments and actual amounts paid may be different depending on the time of receipt of goods or services or changes to agreed-upon amounts for some obligations. The following table summarizes our contractual obligations at September 30, 2011:


	Payments due by Period
Contractual obligations (in thousands):	Total		Less than 1 year (3)		1-3 years		3-5 years		More than 5 years
8.50% senior notes	$	310,500	$	17,000	$	34,000	$	34,000	$	225,500
Operating lease obligations		58,005		16,242		25,423		13,264		3,076
Lease financing obligations (1)		20,311		4,174		6,328		5,886		3,923
Streaming content obligations (2)		3,458,863		740,800		2,136,853		535,709		45,501
Other purchase obligations		269,003		159,269		99,425		9,372		937

Total	$	4,116,682	$	937,485	$	2,302,029	$	598,231	$	278,937

(1)	Represents the lease financing obligations for ~~the nine months ended September 30, 2010 and 2009 is the average of Churn for the three quarters of the respective period.~~our Los Gatos, California headquarters.

**(2)

~~Subscriber acquisition cost~~Streaming content obligations include agreements to acquire and license streaming content that represent long-term liabilities or that are not reflected on the consolidated balance sheets. For those agreements with variable terms, we do not estimate what the total obligation may be beyond any minimum quantities and/ or pricing as of the reporting date. For those agreements that include renewal provisions that are solely at the option of the content provider, we include the commitments associated with the renewal period to the extent such commitments are fixed or a minimum amount is ~~defined as total marketing expense divided by total gross subscriber additions.~~specified. For these reasons, the amounts presented in the table may not provide a reliable indicator of our expected future cash outflows.

We have entered into certain license agreements that include an unspecified or a maximum number of titles that we may or may not receive in the future and/or that include pricing contingent upon certain variables, such as theatrical exhibition receipts for the title. As of the reporting date, it is unknown whether we will receive access to these titles or what the ultimate price per title will be. Accordingly such amounts are not reflected in the above contractual obligations table. However, such amounts are expected to be significant and the expected timing of payments for these commitments could range from less than one year to more than five years.

(3)	For purposes of this table, less than one year does not include liabilities which are reflected on the consolidated balance sheets.

As of September 30, 2011, we had gross unrecognized tax benefits of $26.3 million and an additional $1.8 million for gross interest and penalties classified as “Other non-current liabilities” in the consolidated balance sheet. At this time, we are not able to make a reasonably reliable estimate of the timing of payments in individual years due to uncertainties in the timing of tax audit outcomes; therefore, such amounts are not included in the above contractual obligation table.

Off-Balance Sheet Arrangements

As part of our ongoing business, we do not engage in transactions that generate relationships with unconsolidated entities or financial partnerships, such as entities often referred to as structured finance or special purpose entities. Accordingly, our operating results, financial condition and cash flows are not subject to off-balance sheet risks.

Indemnification

The information set forth under Note 9 in the notes to the consolidated financial statements under the caption “Indemnification” is incorporated herein by reference.

Critical Accounting Policies and Estimates

The preparation of consolidated financial statements in conformity with accounting principles generally accepted in the United States requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities, disclosures of contingent assets and liabilities at the date of the financial statements, and the reported amounts of revenues and expenses during the reported periods. The ~~Securities and Exchange Commission (“SEC”)~~SEC has defined a company’s critical accounting policies as the ones that are most important to the portrayal of a company’s financial condition and results of operations, and which require a company to make its most difficult and subjective judgments. Based on this definition, we have identified the critical accounting policies and judgments addressed below. We base our estimates on historical experience and on various other assumptions that we believe to be reasonable under the circumstances. Actual results may differ from these estimates.

Content Accounting

We obtain content through ~~DVD direct purchases,~~ streaming content license agreements, DVD direct purchases and DVD and streaming revenue sharing agreements with studios, distributors and other suppliers.

We obtain content distribution rights in order to stream TV shows and movies to subscribers’ TVs, computers and mobile devices. Streaming content is generally licensed for a fixed-fee for the term of the license agreement which may have multiple windows of availability. The license agreement may or may not be recognized in content library.

When the streaming license fee is known or reasonably determinable for a specific title and the specific title is first available for streaming to subscribers, the title is recognized on the consolidated balance sheets as current content library for the portion available for streaming within one year and as non-current content library for the remaining portion. New titles recognized in the content library are classified in the line item “Additions to streaming content library” within net cash provided by operating activities in the consolidated statements of cash flows. We amortize the content library on a straight-line basis over each title’s contractual window of availability, which typically ranges from six months to five years. The amortization is classified in “Cost of revenues—Subscription” in the consolidated statements of operations and in the line item “Amortization of streaming content library” within net cash provided by operating activities in the consolidated statements of cash flows. Payment terms for these license fees may extend over the term of the license agreement, which could range from six months to five years. For the titles recognized in content library, the license fees due but not paid are classified on the consolidated balance sheets as “Accounts payable” for the amounts due within one year and as “Other non-current liabilities” for the amounts due beyond one year. Changes in these liabilities are classified in the line item “Change in streaming content liabilities” within net cash provided by operating activities in the consolidated statement of cash flows. We record the streaming content library assets and their related liability on our consolidated balance sheet at the gross amount of the liability. Payments for the titles not yet available for streaming are not yet recognized in the content library but in prepaid content. Minimum commitments for the titles not yet available for streaming are not yet recognized in the content library and are included in Note 9 to the consolidated financial statements.

When the streaming license fee is not known or reasonably determinable for a specific title, the title does not meet the criteria for asset recognition in the content library. Titles do not meet the criteria for asset recognition in the content library because the underlying license agreement does not specify the number of titles or the license fee per title or the windows of availability per title, so that the license fee is not known or reasonably determinable for a specific title. Typical payment terms for these agreements, which can range from three to five years, require us to make equal fixed payments at the beginning of each quarter of the license term. To the extent that cumulative payments exceed cumulative amortization, prepaid content is recorded on the consolidated balance sheets. We amortize the license fees on a straight-line basis over the term of each license agreement. The amortization is classified in “Cost of revenues—Subscription” in the consolidated statements of operations and in the line item “Net income” within net cash provided by operating activities in the consolidated statements of cash flows. Changes in prepaid content are classified within net cash provided by operating activities in the line item “Prepaid content” in the consolidated statements of cash flows. Commitments for licenses that do not meet the criteria for asset recognition in the content library are included in Note 9 to the consolidated financial statements.

We acquire DVD content for the purpose of renting such content to our subscribers and earning subscription rental revenues, and, as such, we consider our direct purchase DVD library to be a productive asset. Accordingly, we classify our DVD library as a non-current asset on the consolidated balance sheets. The acquisition of DVD content library, net of changes in related liabilities, is classified in the line item “Acquisition of DVD content library” within cash used in investing activities in the consolidated statements of cash flows because the DVD content library is considered a productive asset. Other companies in the in-home entertainment video industry classify these cash flows as operating activities. We amortize our direct purchase DVDs, less estimated salvage value, on a “sum-of-the-months” accelerated basis over their estimated useful lives. The useful life of the ~~new-release~~new release DVDs and back-catalog DVDs is estimated to be one year and three years, respectively. In estimating the useful life of our DVDs, we consider historical utilization patterns, primarily ~~including~~ the number of times a DVD title is shipped to subscribers in a given period, as well as an estimate for lost or damaged DVDs. ~~Historically,~~The amortization of the ~~utilization patterns~~DVD content library is classified in “Cost of ~~our DVDs have not changed significantly and we do not expect them to change significantly~~revenues—Subscription” in the ~~future. However, if we were to amortize our DVDs over a period that is greater or shorter than our estimated useful life~~consolidated statement of ~~one to three years, our amortization expense and results of~~ operations ~~could be materially impacted.~~

We provide a salvage value for those direct purchase DVDs that we estimate we will sell at the end of their useful lives. Use of a different salvage value would not materially impact our financial statements. Further, historically, the actual number of DVDs sold and the actual salvage value of those DVDs have not differed significantly from our estimates and in the future, we do not expect the differences to be material to our financial position or results of operations. For those DVDs that we do not expect to sell, no salvage value is provided. We periodically evaluate the useful lives and salvage values of our DVDs.

The terms of certain DVD direct purchase agreements with studios and distributors provide for discounts based on type of purchases or based on volume of purchases. The discounts based on type of purchases are recorded as a reductionline item “Amortization of DVD content library when the eligible titles are purchased. The discounts based on volume of purchases are also recorded as a reduction of DVD content library when the eligible titles are purchased and are recorded at a discount rate based on historical and estimated purchases over the title term. Historically, actual discounts have not differed significantly from estimated discounts and we do not expect the differences to be material to our financial position or results of operations.

We obtain content distribution rights in order to stream movies and TV shows without commercial interruption to subscribers’ computers and TVs via Netflix Ready Devices. We account for streaming content in accordance with the Financial Accounting Standards Board’s (“FASB”) Accounting Standards Codification (“ASC”) topic 920~~Entertainment – Broadcasters~~ . Streaming content is generally licensed for a fixed fee for the term of the license agreement. We classify our streaming content obtained through a license agreement as either a current or non-current librarylibrary” within net cash provided by operating activities in the consolidated ~~balance sheets based on the estimated time~~statements of ~~usage after certain criteria have been met,~~

including availability of the streaming content for its first showing. Any licensed streaming content payments not meeting the criteria for classification in the library are classified as prepaid content. We amortize licensed streaming content on a straight-line basis generally over the term of the related license agreements or the title’s window of availability.cash flows.

We also obtain DVD and streaming content through revenue sharing agreements with studios and distributors. Revenue sharing obligations incurred based on utilization are classified in “Cost of revenues—Subscription” in the consolidated statements of operations and in the line item “Net income” within net cash provided by operating activities in the consolidated statements of cash flows. The terms of some revenue sharing agreements obligate us to make a ~~generally~~ low initial payment for certain titles, representing a minimum contractual obligation under the agreement. The low initial payment is in exchange for a commitment to share a percentage of our subscription revenues or to pay a fee, based on utilization, for a defined period of time, or the title term, which typically ranges from six to twelve months for each title. The initial payment may be in the form of an upfront ~~non-recoupable~~non-refundable payment. This payment is capitalized in the content library in accordance with our DVD and streaming content policies as applicable. The initial payment may also be in the form of a prepayment of future revenue sharing obligations which is classified as prepaid content. This ~~prepayment~~payment is amortized as revenue sharing obligations are incurred. If during the title term, we determine that the full prepayment will not be amortized based on utilization, a provision for the estimated difference is recorded in the period that such shortfall is deemed probable. Under the revenue sharing agreements for ~~its~~our DVD library, at the end of the title term, we generally have the option of returning the ~~DVD~~DVDs to the studio, destroying the ~~DVD~~DVDs or purchasing the ~~DVD.~~DVDs. In most cases, we purchase the ~~disc where~~DVDs when we have the ability to do so. This end of term buy-out ~~cost~~ is also included in DVD ~~library.~~library at the time of purchase.

Cash flows associated with obtaining content are classified as either operating activities or investing activities based on the underlying type of content obtained and type of arrangement. Other companies in the in-home entertainment video industry classify all cash flows associated with obtaining content as operating activities. We classify cash flows related to our content as follows:

Revenue sharing obligations incurred based on utilization as well as amortization of licensed streaming content that do not meet asset recognition criteria are classified as cash used in operating activities in the line item “net income”.

~~Changes in prepaid content are classified as operating activities.~~

The amortization of the streaming and DVD content libraries is classified as a reconciling item between net income and cash flow from operating activities in the line item “Amortization of content library”.

~~The acquisition of streaming content library is classified as cash used in operating activities in the line item “Acquisition of streaming content library”.~~

The acquisition of DVD content library, net of changes in related accounts payable, is classified as cash used in investing activities in the line item “Acquisition of DVD content library” because the DVD content library is considered a productive asset.

Stock-Based Compensation

Stock-based compensation ~~cost~~expense at the grant date is based on the total number of ~~option shares~~options granted and an estimate of the fair value of the awards expected to vest and is recognized as expense ratably over the requisite service period, which is the vesting period.

We calculate the fair value of new stock-based compensation awards under our stock option plans using a lattice-binomial model. ~~We use a Black-Scholes~~This model ~~to determine the fair value of employee stock purchase plan shares. These models require~~requires the input of highly subjective assumptions, including price volatility of the underlying stock. Changes in the subjective input assumptions can materially affect the estimate of fair value of options granted and our results of operations could be impacted.

•

Expected Volatility:Our computation of expected volatility is based on a blend of historical volatility of our common stock and implied volatility of tradable forward call options to purchase shares of our common stock. Our decision to incorporate implied volatility was based on our assessment that implied volatility of publicly traded options in our common stock is more reflective of market conditions and, therefore, can reasonably be expected to be a better indicator of expected volatility than historical volatility of our common stock. We include the historical volatility in our computation due to low trade volume of our tradable forward call options in certain periods thereby precluding sole reliance on implied volatility. An increase of 10% in our computation of expected volatility ~~from 54% to 64%~~ would increase the total stock-based compensation expense by approximately ~~$0.3~~$0.9 million.

•

Suboptimal Exercise Factor: Our computation of the suboptimal exercise factor is based on historical option exercise behavior and the terms and vesting periods of the options granted and is determined for both executives and non-executives. An increase in the suboptimal exercise factor of 10% would increase the total stock-based compensation expense by approximately ~~$0.4~~$0.5 million.

Income Taxes

We record a ~~tax~~ provision for income taxes for the anticipated tax consequences of our reported results of operations using the asset and liability method. Deferred income taxes are recognized by applying ~~the~~ enacted statutory tax rates ~~applicable to future years~~ to differences between the financial statement carrying amounts of existing assets and liabilities and their respective tax bases, ~~and~~as well as net operating loss and tax credit carryforwards. The effect on

deferred tax assets and liabilities of a change in tax rates is recognized in income in the period that includes the enactment date. The measurement of deferred tax assets is reduced, if necessary, by a valuation allowance for any tax benefits for which future realization is uncertain.

Although we believe our assumptions, judgments and estimates are reasonable, changes in tax laws or our interpretation of tax laws and the resolution of any tax audits could significantly impact the amounts provided for income taxes in our consolidated financial statements.

In evaluating our ability to recover our deferred tax assets, in full or in part, we consider all available positive and negative evidence, including our past operating results, and our forecast of future ~~market growth, forecasted~~ earnings, future taxable income and prudent and feasible tax planning strategies. The assumptions utilized in determining future taxable income require significant judgment and are consistent with the plans and estimates we are using to manage the underlying businesses. Actual operating results in future years could differ from our current assumptions, judgments and estimates. However, we believe that ~~the~~it is more likely than not that substantially all deferred tax assets recorded on our balance sheet will ultimately be realized. In the event we were to determine that we would not be able to realize all or part of our net deferred tax assets in the future, an adjustment to the deferred tax assets would be charged to earnings in the period in which we make such determination.

We did not recognize certain tax benefits from uncertain tax positions within the provision for income taxes. We may recognize a tax benefit only if it is more likely than not the tax position will be sustained on examination by the taxing authorities, based on the technical merits of the position. The tax ~~benefit~~benefits recognized in the financial statements from such ~~position is~~positions are then measured based on the largest benefit that has a greater than 50% likelihood of being realized upon settlement. At September 30, ~~2010,~~2011, our estimated gross unrecognized tax benefits were ~~$15.5~~$26.3 million of which ~~$12.4~~$21.0 million, if recognized, ~~could~~would favorably impact our future earnings. Due to uncertainties in any tax audit outcome, our estimates of the ultimate settlement of our unrecognized tax positions may change and the actual tax benefits may differ significantly from the estimates. See Note 8 to the consolidated financial statements for further information regarding income taxes.

~~Results of Operations~~

The following table sets forth, for the periods presented, the line items in our consolidated statements of operations as a percentage of total revenues. The information contained in the table below should be read in conjunction with the consolidated financial statements, notes to the consolidated financial statements and Management’s Discussion and Analysis of Financial Condition and Results of Operations included in this Quarterly Report on Form 10-Q.

   Three Months Ended Nine Months Ended
   September 30,
2010 June 30,
2010 September 30,
2009 September 30,
2010 September 30,
2009
Revenues
   100.0 % 100.0 % 100.0 % 100.0 % 100.0 %

Cost of revenues:

Subscription
   52.9 % 51.1 % 55.1 % 52.2 % 55.3 %
Fulfillment expenses
   9.4 % 9.5 % 10.0 % 9.5 % 10.3 %

Total cost of revenues
   62.3 % 60.6 % 65.1 % 61.7 % 65.6 %

Gross margin
   37.7 % 39.4 % 34.9 % 38.3 % 34.4 %

Operating expenses:

Technology and development
   7.6 % 7.3 % 7.1 % 7.5 % 6.6 %
Marketing
   14.7 % 14.3 % 13.8 % 14.7 % 13.6 %
General and administrative
   3.1 % 3.3 % 2.7 % 3.3 % 3.1 %
Gain on disposal of DVDs
   (0.3 )% (0.4 )% (0.3 )% (0.3 )% (0.2 )%

Total operating expenses
   25.1 % 24.5 % 23.3 % 25.2 % 23.1 %

Operating income
   12.6 % 14.9 % 11.6 % 13.1 % 11.3 %
Other income (expense):

Interest expense
   (0.9 )% (0.9 )% (0.2 )% (0.9 )% (0.2 )%
Interest and other income
   0.2 % 0.1 % 0.5 % 0.1 % 0.4 %

Income before income taxes
   11.9 % 14.1 % 11.9 % 12.3 % 11.5 %
Provision for income taxes
   5.0 % 5.7 % 4.8 % 5.0 % 4.6 %

Net income
   6.9 % 8.4 % 7.1 % 7.3 % 6.9 %

~~Revenues~~

We derive substantially all of our revenues from monthly subscription fees and recognize subscription revenues ratably over each subscriber’s monthly subscription period. We record refunds to subscribers as a reduction of revenues. We currently generate substantially all of our revenues in the United States. We launched a streaming only subscription service in Canada in the third quarter of 2010 and expect that international revenues will grow.

We offer a variety of subscription plans combining streaming movies and TV shows over the Internet and in the United States, sending DVDs by mail. The price per plan varies based on the number of DVDs that a subscriber has out at any given point and based on whether the service has limited or unlimited usage. All of our unlimited plans allow the subscriber unlimited streaming to their computer or Netflix Ready Device. More than 90% of our subscriber base has chosen a 1, 2, or 3-out Unlimited plan which range in price from $8.99 to $16.99 per month. Customers electing access to the high definition Blu-ray discs in addition to standard definition DVDs pay a surcharge ranging from $1 to $4 for our most popular plans. In Canada, our subscription service consists of only streaming movies and TV shows over the Internet and is priced at $7.99 CAD. We anticipate that any future international markets will likewise only offer a streaming subscription.

~~The following table presents our ending subscriber information:~~

   As of
   September 30,
2010 June 30,
2010 September 30,
2009
   (in thousands, except percentages)
Free subscribers
   1,070    424    274
As a percentage of total subscribers
   6.3 % 2.8 % 2.5 %
Paid subscribers
   15,863    14,577    10,835
As a percentage of total subscribers
   93.7 % 97.2 % 97.5 %
Total subscribers
   16,933    15,001    11,109

~~Three months ended September 30, 2010 as compared to the three months ended September 30, 2009~~

   Three Months Ended    Change
   September 30,
2010    September 30,
2009    Q3’10 vs.
Q3’09
   (in thousands except percentages and average
monthly revenue per paying subscriber)
Revenues
   $ 553,219       $ 423,120       30.7 %
Other data:

Average number of paying subscribers
   15,220       10,605       43.5 %
Average monthly revenue per paying subscriber
   $ 12.12       $ 13.30       (8.9 )%

The $130.1 million increase in our revenues was primarily a result of the 43.5% growth in the average number of paying subscribers arising from increased consumer awareness of the compelling value proposition of streaming and DVDs by mail for one low price and other benefits of our service. This increase was partially offset by an 8.9% decline in the average monthly revenue per paying subscriber to $12.12, resulting from the continued growth of our lower priced subscription plans. The total number of average paying subscribers in our 1 and 2-out plans grew by 71.6% year over year as compared to a 14.7% decline in all other plans.

~~Nine months ended September 30, 2010 as compared to the nine months ended September 30, 2009~~

   Nine Months Ended    Change
   September 30,
2010    September 30,
2009    YTD ‘10 vs.
YTD ‘09
   (in thousands except percentages and average
monthly revenue per paying subscriber)
Revenues
   $ 1,566,703       $ 1,225,727       27.8 %
Other data:

Average number of paying subscribers
   14,026       10,164       38.0 %
Average monthly revenue per paying subscriber
   $ 12.41       $ 13.40       (7.4 )%

The $341.0 million increase in our revenues was primarily a result of the 38.0% growth in the average number of paying subscribers arising from increased consumer awareness of the compelling value proposition of streaming and DVDs by mail for one low price and other benefits of our service. This increase was partially offset by a 7.4% decline in the average monthly revenue per paying subscriber to $12.41, resulting from the continued growth of our lower priced subscription plans. As compared to the same prior year period, the total number of average paying subscribers in our 1 and 2-out plans grew by 66.0% during the nine months ended September 30, 2010 as compared to a 13.5% decline in all other plans.

~~Three months ended September 30, 2010 as compared to the three months ended June 30, 2010~~

   Three Months Ended    Change
   September 30,
2010    June 30,
2010    Q3’10 vs.
Q2’10
   (in thousands except percentages and average
monthly revenue per paying subscriber)
Revenues
   $ 553,219       $ 519,819       6.4 %
Other data:

Average number of paying subscribers
   15,220       14,100       7.9 %
Average monthly revenue per paying subscriber
   $ 12.12       $ 12.29       (1.4 )%

The $33.4 million increase in our revenues was primarily a result of the 7.9% growth in the average number of paying subscribers arising from increased consumer awareness of the compelling value proposition of streaming and DVDs by mail for one low price and other benefits of our service. This increase was partially offset by a 1.4% decline in the average monthly revenue per paying subscriber to $12.12, resulting from the continued growth of our lower priced subscription plans. The total number of average paying subscribers in our 1 and 2-out plans grew by 11.7% quarter over quarter as compared to a 5.3% decline in all other plans.

Until the average price paid by our new subscriber additions is equal to the average price paid by existing subscribers, we expect our average monthly revenue per paying subscriber will continue to decline, as the lower priced plans grow as a percentage of our subscriber base. We are currently testing a streaming only subscription plan in the United States and may offer such a plan later in 2010. If such a plan is offered, our pricing structure will change, thus impacting our revenues and average monthly revenue per paying subscriber.

~~Cost of Revenues~~

~~Cost of Subscription~~

Cost of subscription revenues consists of content delivery costs related to shipping DVDs and providing streaming content to subscribers as well as expenses related to the acquisition and licensing of content. Costs related to free-trial periods are allocated to marketing expenses.

Content delivery expenses consist of the postage costs to mail DVDs to and from our paying subscribers, the packaging and label costs for the mailers and all costs associated with streaming content over the Internet. We utilize third party content delivery networks to help us efficiently stream content in high volume to our subscribers over the Internet.

Content acquisition and licensing expenses consist of costs incurred in obtaining content such as amortization of content and revenue sharing expense. We obtain content from studios, distributors and other suppliers through direct purchases, revenue sharing agreements and license agreements.

~~Three months ended September 30, 2010 as compared to the three months ended September 30, 2009~~

   Three Months Ended Change
   September 30,
2010 September 30,
2009 Q3’10 vs.
Q3’09
   (in thousands except percentages)
Cost of Subscription
   $ 292,406    $ 233,091    25.4 %
As a percentage of revenues
   52.9 % 55.1 %

~~The $59.3 million increase in cost of subscription revenues was due to the following factors:~~

Content delivery expenses increased $18.4 million primarily due to a 9.2% increase in the number of DVDs mailed to paying subscribers. The increase in the number of DVDs mailed was driven by a 43.5% increase in the average number of paying subscribers, partially offset by a 24.0% decline in monthly DVD rentals per average paying subscriber attributed to the growing popularity of our lower priced plans and growth in streaming. In addition, content delivery expenses increased due to higher costs associated with our use of third party delivery networks resulting from an increase in the total number of hours of streaming content viewed by our subscribers.

Content acquisition and licensing expenses increased by $40.9 million primarily due to an increase resulting from investments in streaming content, partially offset by decreases in DVD content acquisition costs.

~~Nine months ended September 30, 2010 as compared to the nine months ended September 30, 2009~~

   Nine Months Ended Change
   September 30,
2010 September 30,
2009 YTD’10 vs.
YTD’09
   (in thousands except percentages)
Cost of Subscription
   $ 817,353    $ 677,863    20.6 %
As a percentage of revenues
   52.2 % 55.3 %

~~The $139.5 million increase in cost of subscription revenues was due to the following factors:~~

Content delivery expenses increased $66.9 million primarily due to an 11.1% increase in the number of DVD’s mailed to paying subscribers. The increase in the number of DVD’s mailed was driven by a 38.0% increase in the number of average paying subscribers, partially offset by a 19.7% decline in monthly DVD rentals per average paying subscriber attributed to the growing popularity of our lower priced plans and growth in streaming. In addition, content delivery expenses increased due to higher costs associated with our use of third party delivery networks resulting from an increase in the total number of hours of streaming content viewed by our subscribers.

Content acquisition and licensing expenses increased by $72.6 million primarily due to an increase resulting from investments in streaming content, partially offset by decreases in DVD content acquisition.

~~Three months ended September 30, 2010 as compared to the three months ended June 30, 2010~~

   Three Months Ended Change
   September 30,
2010 June 30,
2010 Q3’10 vs.
Q2’10
   (in thousands except percentages)
Cost of Subscription
   $ 292,406    $ 265,387    10.2 %
As a percentage of revenues
   52.9 % 51.1 %

~~The $27.0 million increase in cost of subscription revenues was due to the following factors:~~

Content delivery expenses increased $3.6 million due to higher costs associated with our use of third party delivery networks resulting from an increase in the total number of hours of streaming content viewed by our subscribers. In addition, the number of DVD’s mailed to paying subscribers increased 4.4% primarily due to the 7.9% increase in the average number of paying subscribers.

Content acquisition and licensing expenses increased by $23.4 million primarily due to an increase resulting from investments in streaming content, offset partially by decreases in DVD content acquisition costs. The increase in expense was also offset by a $3.5 million reduction in the estimated accrual for royalties that we expect to pay to certain performing rights organizations.

~~Fulfillment Expenses~~

~~Three months ended September 30, 2010 as compared to the three months ended September 30, 2009~~

   Three Months Ended Change
   September 30,
2010 September 30,
2009 Q3’10 vs.
Q3’09
   (in thousands except percentages)
Fulfillment expenses
   $ 52,063    $ 42,183    23.4 %
As a percentage of revenues
   9.4 % 10.0 %

~~The $9.9 million increase in fulfillment expenses was due to the following:~~

Content processing and customer service expenses increased $4.5 million primarily due to a $3.8 million increase in personnel related costs resulting from a 9.0% increase in headcount to support the higher volume of content delivery.

~~Credit card fees increased $5.4 million as a result of the 30.7% growth in revenues.~~

~~Nine months ended September 30, 2010 as compared to the nine months ended September 30, 2009~~

   Nine Months Ended Change
   September 30,
2010 September 30,
2009 YTD’10 vs.
YTD’09
   (in thousands except percentages)
Fulfillment expenses
   $ 149,212    $ 125,922    18.5 %
As a percentage of revenues
   9.5 % 10.3 %

~~The $23.3 million increase in fulfillment expenses was due to the following:~~

Content processing and customer service related costs increased $9.6 million primarily due to an $8.8 million increase in personnel related costs resulting from an 11.3% increase in headcount to support the higher volume of content delivery.

~~Credit card fees increased $13.7 million as a result of the 27.8% growth in revenues.~~

~~Three months ended September 30, 2010 as compared to the three months ended June 30, 2010~~

   Three Months Ended Change
   September 30,
2010 June 30,
2010 Q3’10 vs.
Q2’10
   (in thousands except percentages)
Fulfillment expenses
   $ 52,063    $ 49,547    5.1 %
As a percentage of revenues
   9.4 % 9.5 %

~~The $2.5 million increase in fulfillment expenses was primarily due to an increase in credit card fees of $2.0 million resulting from the 6.4% growth in revenues.~~

~~Gross Margin~~

~~Three months ended September 30, 2010 as compared to the three months ended September 30, 2009~~

   Three Months Ended Change
   September 30,
2010 September 30,
2009 Q3’10 vs.
Q3’09
   (in thousands except percentages and average monthly
gross profit per paying subscriber)
Gross profit
   $ 208,750    $ 147,846    41.2 %
Gross margin
   37.7 % 34.9 %
Average monthly gross profit per paying subscriber
   $ 4.57    $ 4.65    (1.7 )%

The increase in gross margin was primarily due to lower DVD content acquisition expenses per DVD mailed and a 24.0% decline in monthly DVD shipments per average paying subscriber driven by the growing popularity of our lower priced plans and the growth in streaming. This decline was higher than the decline in average revenue per paying subscriber of 8.9%. This was offset partially by increased investments in streaming content.

~~Nine months ended September 30, 2010 as compared to the nine months ended September 30, 2009~~

   Nine Months Ended Change
   September 30,
2010 September 30,
2009 YTD’10 vs.
YTD’09
   (in thousands except percentages and average monthly
gross profit per paying subscriber)
Gross profit
   $ 600,138    $ 421,942    42.2 %
Gross margin
   38.3 % 34.4 %
Average monthly gross profit per paying subscriber
   $ 4.75    $ 4.61    3.0 %

The increase in gross margin was primarily due to lower DVD content acquisition expenses per DVD mailed and a 19.7% decline in monthly DVD shipments per average paying subscriber driven by the growing popularity of our lower priced plans and the growth in streaming. This decline was higher than the decline in average revenue per paying subscriber of 7.4%. This was offset partially by increased investments in streaming content.

~~Three months ended September 30, 2010 as compared to the three months ended June 30, 2010~~

   Three Months Ended Change
   September 30,
2010 June 30,
2010 Q3’10 vs.
Q2’10
   (in thousands except percentages and average monthly
gross profit per paying subscriber)
Gross profit
   $ 208,750    $ 204,885    1.9 %
Gross margin
   37.7 % 39.4 %
Average monthly gross profit per paying subscriber
   $ 4.57    $ 4.84    (5.6 )%

The decrease in gross margin was primarily attributable to increased investments in streaming content, partially offset by lower DVD content acquisition expenses per DVD mailed and a 3.5% decline in monthly DVD shipments per average paying subscriber.

We have increased and expect to continue to increase investments in our content library, and in particular may increase spending associated with streaming content. These investments would reduce our gross margin to the extent that increases in content spending, net of fulfillment costs, outpace growth in our revenues.

~~Technology and Development~~

Technology and development expenses consist of payroll and related costs incurred in testing, maintaining and modifying our Web site, our recommendation and merchandising technology, improvements in streaming content to subscribers, telecommunications systems and infrastructure and other internal-use software systems. Technology and development expenses also include costs associated with computer hardware and software as well as costs paid for third party Internet-based or “cloud” computing systems used in connection with our business.

~~Three months ended September 30, 2010 as compared to the three months ended September 30, 2009~~

   Three Months Ended Change
   September 30,
2010 September 30,
2009 Q3’10 vs.
Q3’09
   (in thousands except percentages)
Technology and development
   $ 42,108    $ 30,014    40.3 %
As a percentage of revenues
   7.6 % 7.1 %

The $12.1 million increase in technology and development expenses was primarily the result of a $5.8 million increase in personnel-related costs and a $3.1 million increase in facilities and equipment related expenses. These increases are due to a 20.8% growth in headcount supporting continued improvements in our service and growth in streaming content delivered to our growing subscriber base. In addition, costs paid for cloud computing systems increased $2.7 million.

~~Nine months ended September 30, 2010 as compared to the nine months ended September 30, 2009~~

   Nine Months Ended Change
   September 30,
2010 September 30,
2009 YTD’10 vs.
YTD’09
   (in thousands, except percentages)
Technology and development
   $ 117,370    $ 81,333    44.3 %
As a percentage of revenues
   7.5 % 6.6 %

The $36.0 million increase in technology and development expenses was primarily attributable to a $16.1 million increase in personnel-related costs and a $12.6 million increase in facilities and equipment related expenses. These increases are due to 21.3% growth in headcount supporting the continued improvements in our service and growth in streaming content delivered to our growing subscriber base. In addition, costs paid for cloud computing systems increased $5.1 million.

~~Three months ended September 30, 2010 as compared to the three months ended June 30, 2010~~

   Three Months Ended Change
   September 30,
2010 June 30,
2010 Q3’10 vs.
Q2’10
   (in thousands except percentages)
Technology and development
   $ 42,108    $ 37,863    11.2 %
As a percentage of revenues
   7.6 % 7.3 %

The $4.2 million increase in technology and development expenses was primarily attributable to a $1.9 million increase in personnel-related costs. These increases are due to a 6.8% growth in headcount supporting the continued improvements in our service as well as to the increase in streaming content delivered to our growing subscriber base. In addition, costs paid for cloud computing systems increased $1.9 million.

~~Marketing~~

Marketing expenses consist primarily of advertising expenses and payments made to our affiliates, including consumer electronics partners. Advertising expenses include marketing program expenditures and other promotional activities, including allocated costs of revenues relating to free trial periods. Payments to our affiliates, including consumer electronics partners, may be in the form of a fixed fee or may be a revenue sharing payment. Also included in marketing expense are payroll related expenses.

~~Three months ended September 30, 2010 as compared to the three months ended September 30, 2009~~

   Three Months Ended Change
   September 30,
2010 September 30,
2009 Q3’10 vs.
Q3’09
   (in thousands except percentages and subscriber
acquisition cost)
Marketing
   $ 81,238    $ 58,556    38.7 %
As a percentage of revenues
   14.7 % 13.8 %
Other data:

Gross subscriber additions
   4,101    2,180    88.1 %
Subscriber acquisition cost
   $ 19.81    $ 26.86    (26.2 )%

The $22.7 million increase in marketing expenses was primarily attributable to a $13.8 million increase in marketing program spending, primarily from increased spending in television and online advertising, coupled with growth in our consumer electronic partner programs. In addition, costs of free trials increased $8.4 million primarily due to the 88.1% increase in gross subscriber additions, coupled with shipments of instant streaming discs which enable subscribers to stream content.

~~Subscriber acquisition cost decreased primarily due to continued strong organic subscriber growth coupled with more efficient marketing spending.~~

~~Nine months ended September 30, 2010 as compared to the nine months ended September 30, 2009~~

   Nine Months Ended Change
   September 30,
2010 September 30,
2009 YTD’10 vs.
YTD’09
   (in thousands, except percentages and subscriber
acquisition cost)
Marketing
   $ 230,990    $ 167,029    38.3 %
As a percentage of revenues
   14.7 % 13.6 %
Other data:

Gross subscriber additions
   10,652    6,529    63.1 %
Subscriber acquisition cost
   $ 21.69    $ 25.58    (15.2 )%

The $64.0 million increase in marketing expenses was primarily attributable to a $46.1 million increase in marketing program spending, primarily from increased spending in television and online advertising, coupled with growth in our consumer electronic partner programs. In addition, costs of free trials increased $16.9 million primarily due to the 63.1% increase in gross subscriber additions, coupled with the shipment of instant streaming discs which enable subscribers to stream content.

~~Subscriber acquisition cost decreased primarily due to continued strong organic subscriber growth coupled with more efficient marketing spending.~~

~~Three months ended September 30, 2010 as compared to the three months ended June 30, 2010~~

   Three Months Ended Change
   September 30,
2010 June 30,
2010 Q3’10 vs.
Q2’10
   (in thousands except percentages and subscriber
acquisition cost)
Marketing
   $ 81,238    $ 74,533    9.0 %
As a percentage of revenues
   14.7 % 14.3 %
Other data:

Gross subscriber additions
   4,101    3,059    34.1 %
Subscriber acquisition cost
   $ 19.81    $ 24.37    (18.7 )%

The $6.7 million increase in marketing expenses was primarily attributable to a $4.5 million increase in marketing program spending, primarily from increased spending in television advertising, coupled with an increase in cost of free trials of $2.1 million due to the 34.1% increase in gross subscriber additions.

~~Subscriber acquisition cost decreased due to continued strong organic subscriber growth coupled with more efficient marketing spending.~~

~~General and Administrative~~

General and administrative expenses consist of payroll and related expenses for executive, finance, content acquisition and administrative personnel, as well as recruiting, professional fees and other general corporate expenses.

~~Three months ended September 30, 2010 as compared to the three months ended September 30, 2009~~

   Three Months Ended Change
   September 30,
2010 September 30,
2009 Q3’10 vs.
Q3’09
   (in thousands except percentages)
General and administrative
   $ 17,135    $ 11,543    48.4 %
As a percentage of revenues
   3.1 % 2.7 %

The $5.6 million increase in general and administrative expenses was primarily attributable to a $2.0 million release of accruals in the three months ended September 30, 2009 that was associated with a former class action lawsuit that settled in 2008. In addition, stock-based compensation expenses increased $2.0 million primarily due to increased employee compensation allocated from total compensation to the stock option program.

~~Nine months ended September 30, 2010 as compared to the nine months ended September 30, 2009~~

   Nine Months Ended Change
   September 30,
2010 September 30,
2009 YTD’10 vs.
YTD’09
   (in thousands, except percentages)
General and administrative
   $ 51,447    $ 37,809    36.1 %
As a percentage of revenues
   3.3 % 3.1 %

The $13.6 million increase in general and administrative expenses was primarily attributable to a $6.4 million increase in legal costs resulting from ongoing litigation of claims against the Company as well as a $2.0 million release of accruals in the nine months ended September 30, 2009 that was associated with a former class action lawsuit that settled in 2008. In addition, stock-based compensation expenses increased $5.3 million primarily due to increased employee compensation allocated from total compensation to the stock option program.

~~Three months ended September 30, 2010 as compared to the three months ended June 30, 2010~~

   Three Months Ended Change
   September 30,
2010 June 30,
2010 Q3’10 vs.
Q2’10
   (in thousands except percentages)
General and administrative
   $ 17,135    $ 17,119    0.1 %
As a percentage of revenues
   3.1 % 3.3 %

~~General and administrative expenses for the three months ended September 30, 2010 were relatively flat as compared to the three months ended June 30, 2010.~~

~~Interest Expense~~

~~Interest expense consists primarily of the interest on our 8.50% senior notes including the amortization of debt issuance costs, as well as the interest on our lease financing obligations.~~

~~Three months ended September 30, 2010 as compared to the three months ended September 30, 2009~~

   Three Months Ended Change
   September 30,
2010 September 30,
2009 Q3’10 vs.
Q3’09
   (in thousands except percentages)
Interest expense
   $ 4,945    $ 674    633.7 %
As a percentage of revenues
   0.9 % 0.2 %

~~The $4.3 million increase in interest expense was entirely attributable to the interest expense associated with our 8.50% senior notes.~~

~~Nine months ended September 30, 2010 as compared to the nine months ended September 30, 2009~~

   Nine Months Ended Change
   September 30,
2010 September 30,
2009 YTD ‘10 vs.
YTD ‘09
   (in thousands except percentages)
Interest expense
   $ 14,797    $ 2,018    633.3 %
As a percentage of revenues
   0.9 % 0.2 %

~~The $12.8 million increase in interest expense was entirely attributable to the interest expense associated with our 8.50% senior notes.~~

~~Three months ended September 30, 2010 as compared to the three months ended June 30, 2010~~

   Three Months Ended Change
   September 30,
2010 June 30,
2010 Q3’10 vs.
Q2’10
   (in thousands except percentages)
Interest expense
   $ 4,945    $ 4,893    1.1 %
As a percentage of revenues
   0.9 % 0.9 %

~~Interest expense for the three months ended September 30, 2010 was relatively flat as compared to the three months ended June 30, 2010.~~

~~Income Taxes~~

~~Three months ended September 30, 2010 as compared to the three months ended September 30, 2009~~

   Three Months Ended Change
   September 30,
2010 September 30,
2009 Q3’10 vs.
Q3’09
   (in thousands, except percentages)
Provision for income taxes
   $ 27,442    $ 20,330    35.0 %
Effective tax rate
   42.0 % 40.3 %

Our effective tax rate for the third quarter of 2010 was 42.0% and differed from the federal statutory rate due primarily to state taxes. The increase in our effective tax rate was primarily attributable to a discrete detriment consisting of a write-down of certain deferred tax assets.

~~Nine months ended September 30, 2010 as compared to the nine months ended September 30, 2009~~

   Nine Months Ended Change
   September 30,
2010 September 30,
2009 YTD’10 vs.
YTD’09
   (in thousands, except percentages)
Provision for income taxes
   $ 79,379    $ 55,909    42.0 %
Effective tax rate
   41.1 % 39.7 %

Our effective tax rate for the nine months ended September 30, 2010 was 41.1% and differed from the federal statutory rate due primarily to state taxes. The increase in our effective tax rate was primarily attributable to a discrete detriment consisting of a write-down of certain deferred tax assets.

~~Three months ended September 30, 2010 as compared to the three months ended June 30, 2010~~

   Three Months Ended Change
   September 30,
2010 June 30,
2010 Q3’10 vs.
Q2’10
   (in thousands, except percentages)
Provision for income taxes
   $ 27,442    $ 29,851    (8.1 )%
Effective tax rate
   42.0 % 40.7 %

The increase in our effective tax rate for the three months ended September 30, 2010 as compared to the three months ended June 30, 2010 was primarily attributable to a discrete detriment consisting of a write-down of certain deferred tax assets.

~~Liquidity and Capital Resources~~

Our primary source of liquidity has been cash generated from operations. Additionally, in November 2009, we issued $200 million of our 8.50% senior notes due in 2017. Our primary uses of cash include payroll related expenses, shipping and packaging expenses and marketing, our stock repurchase programs, the acquisition and licensing of content, and capital expenditures related to information technology and automation equipment. We expect to continue to make substantial investments to obtain content, and in particular expect to increase spending associated with streaming content. These investments could impact our liquidity and in particular our operating cash flows.

Although we currently anticipate that cash flows from operations, together with our available funds, will continue to be sufficient to meet our cash needs for the foreseeable future, we may require or choose to obtain additional financing. Our ability to obtain additional financing will depend on, among other things, our development efforts, business plans, operating performance and the condition of the capital markets at the time we seek financing.

common stock under this program. The timing and actual number of shares repurchased will depend on various factors, including price, corporate and regulatory requirements, debt covenant requirements, alternative investment opportunities and other market conditions.

~~The following table highlights selected measures of our liquidity and capital resources (in thousands):~~

   Three Months Ended Nine Months Ended
   September 30,
2010 September 30,
2009 September 30,
2010 September 30,
2009
Net cash provided by operating activities
   $ 42,227    $ 78,311    $ 179,684    $ 219,246
Net cash (used in) provided by investing activities
   (5,606 ) 15,590    (57,898 ) (92,827 )
Net cash used in financing activities
   (30,840 ) (125,655 ) (142,902 ) (210,583 )

~~Operating Activities~~

Cash provided by operating activities decreased $36.1 million or 46.1% during the three months ended September 30, 2010 as compared to the three months ended September 30, 2009, primarily due to increased spending for content acquisition and licensing other than DVD content library of $95.8 million. This increase was coupled with increased content delivery expenses of $18.4 million primarily resulting from higher costs associated with our use of third party delivery networks to deliver streaming content and a 9.2% increase in the number of DVDs mailed to subscribers, increased advertising and payments to our affiliates of $13.8 million, increased payroll expenses of $10.1 million due to a 11% increase in employees, increased fulfillment expenses of $9.9 million, and increased current tax provision of $7.1 million. The increase in these expenses was partially offset by an increase in subscription revenues of $130.1 million resulting from a 43.5% increase in the average number of paying subscribers.

Cash provided by operating activities decreased by $39.6 million or 18.0% during the nine months ended September 30, 2010 as compared to the nine months ended September 30, 2009 primarily due to increased spending for content acquisition and licensing other than DVD content library of $153.3 million. This increase was coupled with increased content delivery expenses of $66.9 million primarily resulting from higher costs associated with our use of third party delivery networks to deliver streaming content and an 11.1% increase in the number of DVDs mailed to subscribers, increased advertising and payments to our affiliates of $46.1 million, increased payroll expenses of $26.1 million due to a 13% increase in employees, increased fulfillment expenses of $23.3 million, and increased current tax provision of $23.5 million. The increase in these expenses was partially offset by an increase in subscription revenues of $341.0 million resulting from a 38.0% increase in the average number of paying subscribers.

~~Investing Activities~~

During the three months ended September 30, 2010 as compared to the three months ended September 30, 2009, cash used in investing activities increased $21.2 million primarily due to a $45.2 million decrease in the proceeds from the sales and maturities of available-for-sale securities. This decrease was partially offset by a $16.4 million decrease in acquisitions of DVD content library, as more DVDs were obtained through revenue sharing agreements in the third quarter of 2010 as compared to the same prior year period, and a $5.6 million decrease in purchases of available-for-sale securities.

During the nine months ended September 30, 2010 as compared to the nine months ended September 30, 2009, cash used in investing activities decreased $34.9 million primarily due to a $45.0 million decrease in acquisitions of DVD content library, as more DVDs were obtained through revenue sharing agreements as compared to the same prior year period, coupled with a $29.0 million decrease in the purchases of available-for-sale securities. This decrease was partially offset by a $46.3 million decrease in proceeds from the sales and maturities of available-for-sale securities.

~~Financing Activities~~

During the three months ended September 30, 2010 as compared to the three months ended September 30, 2009, cash used in financing activities decreased $94.8 million primarily due to a decrease in repurchases of our common stock of $72.3 million coupled with a $14.5 million increase in the excess tax benefits from stock-based compensation and an $8.2 million increase in proceeds from the issuance of common stock.

During the nine months ended September 30, 2010 as compared to the nine months ended September 30, 2009, cash used in financing activities decreased $67.7 million primarily due to a decrease in repurchases of our common stock of $34.7 million coupled with a $25.6 million increase in the excess tax benefits from stock-based compensation and a $7.9 million increase in proceeds from the issuance of common stock.

~~Free Cash Flow~~

We define free cash flow as cash provided by operating and investing activities excluding the non-operational cash flows from purchases and sales of short-term investments and cash flows from investment in business. We believe free cash flow is an important liquidity

metric because it measures, during a given period, the amount of cash generated that is available to repay debt obligations, make investments, repurchase our stock, and for certain other activities. Free cash flow is considered a non-GAAP financial measure and should not be considered in isolation of, or as a substitute for, net income, operating income, cash flow from operating activities, or any other measure of financial performance or liquidity presented in accordance with GAAP. The following table reconciles net cash provided by operating activities, a GAAP financial measure, to free cash flow, a non-GAAP financial measure (in thousands):

   Three Months Ended Nine Months Ended
   September 30,
2010 September 30,
2009 September 30,
2010 September 30,
2009
Non-GAAP free cash flow reconciliation:

Net cash provided by operating activities
   $ 42,227    $ 78,311    $ 179,684    $ 219,246
Acquisition of DVD content library
   (29,900 ) (46,273 ) (90,993 ) (135,996 )
Purchases of property and equipment
   (7,342 ) (9,994 ) (19,406 ) (23,499 )
Acquisition of intangible assets
   (375 ) —      (505 ) (200 )
Proceeds from sale of DVDs
   3,109    3,345    10,908    7,230
Other assets
   48    134    (114 ) 143

Non-GAAP free cash flow
   $ 7,767    $ 25,523    $ 79,574    $ 66,924

Free cash flow for the three months ended September 30, 2010 decreased by $17.8 million as compared the same period in prior year. The decrease is primarily due to changes in cash flow from operations.

Free cash flow for the nine months ended September 30, 2010 increased by $12.7 million as compared the same period in prior year. The increase is primarily due to lower additions to our DVD content library and lower capital expenditures coupled with an increase in the proceeds received from the sale of previously viewed DVDs. These increases in net cash flow were offset by changes in cash flow from operations.

~~Contractual Obligations~~

For the purposes of this table, contractual obligations for purchases of goods or services are defined as agreements that are enforceable and legally binding and that specify all significant terms, including: fixed or minimum quantities to be purchased; fixed, minimum or variable price provisions; and the approximate timing of the transaction. The expected timing of payment of the obligations discussed above is estimated based on information available to us as of September 30, 2010. Timing of payments and actual amounts paid may be different depending on the time of receipt of goods or services or changes to agreed-upon amounts for some obligations. The following table summarizes our contractual obligations at September 30, 2010 (in thousands):

   Payments due by Period
Contractual obligations (in thousands):
   Total    Less than
1 year    1-3 years    3-5 years    More than
5 years
8.50% senior notes
   $ 327,500       $ 17,000       $ 34,000       $ 34,000       $ 242,500
Operating lease obligations
   46,674       12,639       19,147       10,467       4,421
Lease financing obligations (1)
   24,596       4,160       7,684       5,886       6,866
Content obligations
   1,409,248       547,575       586,068       275,605       —
Other purchase obligations
   109,222       93,737       10,860       4,625       —

Total
   $ 1,917,240       $ 675,111       $ 657,759       $ 330,583       $ 253,787

~~(1)~~

In the first quarter of 2010, we extended the facilities leases for the Los Gatos buildings. See note 9 to the consolidated financial statements for further discussion of our lease financing obligations.

As of September 30, 2010, we had gross unrecognized tax benefits of $15.5 million. We are currently under examination in California for years 2006 and 2007. It is reasonably possible that the liability associated with our unrecognized tax benefits will increase or decrease within

the next twelve months. These changes may be the result of ongoing audits. At this time, an estimate of the range of reasonably possible outcomes, including the timing of such payments cannot be made. Therefore, potential payments are not included in the above contractual obligations table.

We also have certain license agreements with studios that include a maximum number of titles that we may or may not receive in the future. Access to these titles is based on the discretion of the studios and, as such, we may not receive these titles. If we did receive access to the maximum number of titles, we would incur up to an additional $21.6 million in commitments.

We have entered into an agreement under which we have the obligation to pay license fees in exchange for certain qualifying titles that are released theatrically in the United States from 2010 through 2018, subject to certain minimum and maximum requirements. The license fees are based on the number of titles received and domestic theatrical exhibition receipts of titles. As these titles have not yet been released in theatres, we are unable to estimate the amounts to be paid under this arrangement and accordingly such amounts are not reflected in the above contractual obligations table. However, such amounts are expected to be significant.

~~We anticipate entering into other agreements to license streaming content, which if consummated, would result in significant additional commitments.~~

~~Off-Balance Sheet Arrangements~~

~~Indemnification~~

~~The information set forth under Note 9 in the notes to the consolidated financial statements under the caption “Indemnification” is incorporated herein by reference~~

~~Recent Accounting Pronouncements~~

There have been no recent accounting pronouncements or changes in accounting pronouncements during the nine months ended September 30, 2010, as compared to the recent accounting pronouncements described in our Annual Report on Form 10-K for the year ended December 31, 2009, that are of significance, or potential significance, to us.

Item 3.

Quantitative and Qualitative Disclosures About Market Risk

For financial market risks related to changes in interest rates, reference is made to Item 7A “Quantitative and Qualitative Disclosures About Market Risk” contained in Part II of our Annual Report on Form 10-K for the year ended December 31, ~~2009.~~2010. Our exposure to market risk has not changed significantly since December 31, ~~2009.~~2010.

Item 4.

Controls and Procedures

Evaluation of Disclosure Controls and Procedures

Our management, with the participation of our Chief Executive Officer and Chief Financial Officer, evaluated the effectiveness of our disclosure controls and procedures (as defined in Rules 13a-15(e) and 15d-15(e) under the Securities Exchange Act of 1934, as amended) as of the end of the period covered by this Quarterly Report on Form 10-Q. Based on that evaluation, our Chief Executive Officer and Chief Financial Officer concluded that our disclosure controls and procedures as of the end of the period covered by this Quarterly Report on Form 10-Q were effective in providing reasonable assurance that information required to be disclosed by us in reports that we file or submit under the Securities Exchange Act of 1934, as amended, is (i) recorded, processed, summarized and reported within the time periods specified in the Securities and Exchange Commission’s rules and forms and (ii) accumulated and communicated to our management, including our Chief Executive Officer and Chief Financial Officer, as appropriate, to allow timely decisions regarding required disclosure.

Our management, including our Chief Executive Officer and Chief Financial Officer, does not expect that our disclosure controls and procedures or our internal controls will prevent all error and all fraud. A control system, no matter how well conceived and operated, can provide only reasonable, not absolute, assurance that the objectives of the control system are met. Further, the design of a control system must reflect the fact that there are resource constraints, and the benefits of controls must be considered relative to their costs. Because of the inherent limitations in all control systems, no evaluation of controls can provide absolute assurance that all control issues and instances of fraud, if any, within Netflix have been detected.

Changes in Internal Control Over Financial Reporting

There were no changes in our internal control over financial reporting that occurred during the quarter ended September 30, ~~2010~~2011 that have materially affected, or are reasonably likely to materially affect, our internal control over financial reporting.

PART II. OTHER INFORMATION

Item 1.

Legal Proceedings

The information set forth under Note 9 in the notes to the consolidated financial statements under the caption “Litigation” is incorporated herein by reference.

Item 1A.

Risk Factors

There have been no material changes from the risk factors as previously disclosed under the heading “Risk Factors” in the Company’s Annual Report on Form 10-K for the year ended December 31, ~~2009~~2010, except for the following additional Risk Factor:

~~We could be subject~~If we are unable to ~~economic, political, regulatory~~recover from the negative consumer reaction to our price change and other ~~risks arising from our international operations.~~

We recently launched a streaming only subscription service in Canada and anticipate further international expansion. Operating in international markets requires significant resources and management attention and will subject us to regulatory, economic and political risks that are different from and incremental to from those inannouncements made during the ~~United States. In addition to the risks that we face in the United States our international operations involve risks that could adversely affect~~third quarter of 2011, our business ~~including:~~will be adversely affected.

In the third quarter of 2011, we made a series of announcements regarding our business, including the separation of our unlimited DVD by mail and unlimited streaming plans with a corresponding price change for some of our customers, the rebranding of our DVD by mail service, and the subsequent retraction of our plans to rebrand our DVD by mail service. Consumers reacted negatively to these announcements, adversely impacting our brand and resulting in higher than expected customer cancellations and a decline in net subscriber additions. These adverse effects, coupled with the increasingly long-term and fixed-cost nature of our content acquisition licenses, will likely continue to have an adverse impact on our results of operations. If we are unable to repair the damage to our brand and reverse negative subscriber growth within our domestic segment, our results of operations, including cash flow, will be adversely affected.

~~the need to adapt our content and user interfaces for specific cultural and language differences;~~

~~difficulties and costs associated with staffing and managing foreign operations;~~

~~management distraction;~~

~~political or social unrest and economic instability;~~

~~compliance with U.S. laws such as the Foreign Corrupt Practices Act, and local laws prohibiting corrupt payments to government officials;~~

~~difficulties in understanding and complying with local laws, regulations and customs in foreign jurisdictions;~~

~~unexpected changes in regulatory requirements;~~

~~less favorable foreign intellectual property laws;~~

~~adverse tax consequences;~~

~~fluctuations in currency exchange rates, which could impact revenues and expenses of our international operations and expose us to foreign currency exchange rate risk;~~

~~profit repatriation and other restrictions on the transfer of funds;~~

~~new and different sources of competition;~~

~~different and more stringent user protection, data protection, privacy and other laws; and~~

~~availability of reliable broadband connectivity and wide area networks in targeted areas for expansion.~~

~~Our failure to manage any of these risks successfully could harm our future international operations and our overall business, and results of our operations.~~

Item 2.

Unregistered Sales of Equity Securities and Use of Proceeds

Stock repurchases during the three months ended September 30, ~~2010~~2011 were as follows:

Period
   Total Number of
Shares Purchased    Average Price
Paid per Share    Total Number of Shares
Purchased as Part of
Publicly Announced
Programs    Maximum Dollar Value that
May Yet Be Purchased
Under the Program (1)
July 1, 2010 – July 31, 2010
   505,000    $ 110.96    505,000    $ 243,156,820
August 1, 2010 – August 31, 2010
   25,000       100.85       25,000       240,635,672
September 1, 2010 – September 30, 2010
   —         —         —         240,635,672

Total
   530,000       $ 110.48       530,000       240,635,672

Period
   Total Number of
Shares Purchased    Average Price
Paid per Share    Total Number of Shares
Purchased as Part of
Publicly Announced
Programs    Maximum Dollar Value
that May Yet Be Purchased
Under the Program (1)
July 1, 2011 – July 31, 2011
   —         $ —         —         $ 80,575,302
August 1, 2011 – August 31, 2011
   84,000    225.77    84,000    61,610,469
September 1, 2011 – September 30, 2011
   98,000    210.56       98,000    40,975,338








Total
   182,000       $ 217.58       182,000       $ 40,975,338

(1)

On June 11, 2010, the Company announced that its Board of Directors authorized a stock repurchase plan that enables the Company to repurchase up to ~~$300~~$300.0 million of its common stock through the end of 2012. The timing and actual number of shares repurchased will depend on various factors including price, corporate and regulatory requirements, debt covenant requirements, alternative investment opportunities and other market conditions.

Item 6.

Exhibits

(a) Exhibits:

Exhibit
Number

Exhibit Description
   Incorporated by Reference    Filed
Herewith
      Form    File No.    Exhibit    Filing Date
3.1    Amended and Restated Certificate of Incorporation    10-Q    000-49802       3.1       August 2, 2004
3.2    Amended and Restated Bylaws    8-K    000-49802       3.1       March 20, 2009
3.3    Certificate of Amendment to the Amended and Restated Certificate of Incorporation    10-Q    000-49802       3.3       August 2, 2004
4.1    Form of Common Stock Certificate    S-1/A    333-83878       4.1       April 16, 2002
4.2    Indenture, dated November 6, 2009, among Netflix, Inc., the guarantors from time to time party thereto and Wells Fargo Bank, Nation Association, relating to the 8.50% Senior Notes due 2017.    8-K    000-49802       4.1       November 9, 2009
10.1†    Form of Indemnification Agreement entered into by the registrant with each of its executive officers and directors    S-1/A    333-83878       10.1       March 20, 2002
10.2†    2002 Employee Stock Purchase Plan    Def 14A    000-49802       A       April 8, 2010
10.3†    Amended and Restated 1997 Stock Plan    S-1/A    333-83878       10.3       May 16, 2002
10.4†    Amended and Restated 2002 Stock Plan    Def 14A    000-49802       A       March 31, 2006
10.5      Amended and Restated Stockholders’ Rights Agreement    S-1    333-83878       10.5       March 6, 2002
10.8†    Description of Director Equity Compensation Plan    8-K    000-49802       99.1       June 16, 2010
10.9†    Description of Director Equity Compensation Plan    8-K    000-49802       10.1       December 28, 2009
10.10†    Amended and Restated Executive Severance and Retention Incentive Plan    10-Q    000-49802       10.10       May 5, 2009
31.1    Certification of Chief Executive Officer Pursuant to Section 302 of the Sarbanes-Oxley Act of 2002                X
31.2    Certification of Chief Financial Officer Pursuant to Section 302 of the Sarbanes-Oxley Act of 2002                X
  32.1*    Certifications of Chief Executive Officer and Chief Financial Officer Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002                X
101    The following financial information from Netflix, Inc.’s Quarterly Report on Form 10-Q for the quarter ended September 30, 2010 filed with the SEC on July 27, 2010, formatted in XBRL includes: (i) Consolidated Statements of Operations for the Three and Nine Months Ended September 30, 2010 and 2009, (ii) Consolidated Balance Sheets as of September 30, 2010 and December 31, 2009, (iii) Consolidated Statements of Cash Flows for the Three and Nine Months Ended September 30, 2010 and 2009 and (iv) the Notes to Consolidated Financial Statements, tagged as blocks of text.                X

Exhibit
Number

Exhibit Description

Incorporated by Reference

Filed
Herewith

Form

File No.

Exhibit

Filing Date

    3.1    Amended and Restated Certificate of Incorporation    10-Q    000-49802    3.1    August 2, 2004
    3.2    Amended and Restated Bylaws    8-K    000-49802    3.1    March 20, 2009
    3.3    Certificate of Amendment to the Amended and Restated Certificate of Incorporation    10-Q    000-49802    3.3    August 2, 2004
    4.1    Form of Common Stock Certificate    S-1/A    333-83878    4.1    April 16, 2002
    4.2    Indenture, dated November 6, 2009, among Netflix, Inc., the guarantors from time to time party thereto and Wells Fargo Bank, Nation Association, relating to the 8.50% Senior Notes due 2017.    8-K    000-49802    4.1    November 9, 2009
  10.1†    Form of Indemnification Agreement entered into by the registrant with each of its executive officers and directors    S-1/A    333-83878    10.1    March 20, 2002
  10.2†    2002 Employee Stock Purchase Plan    Def 14A    000-49802    A    April 8, 2010
  10.3†    Amended and Restated 1997 Stock Plan    S-1/A    333-83878    10.3    May 16, 2002
  10.4†    Amended and Restated 2002 Stock Plan    Def 14A    000-49802    A    March 31, 2006
  10.5    Amended and Restated Stockholders’ Rights Agreement    S-1    333-83878    10.5    March 6, 2002
  10.6†    2011 Stock Plan    Def 14A    000-49802    A    April 20, 2011
  10.8†    Description of Director Equity Compensation Plan    8-K    000-49802    99.1    June 16, 2010
  10.9†    Description of Director Equity Compensation Plan    8-K    000-49802    10.1    December 28, 2009
  10.10†    Amended and Restated Executive Severance and Retention Incentive Plan    10-Q    000-49802    10.10    May 5, 2009
  31.1    Certification of Chief Executive Officer Pursuant to Section 302 of the Sarbanes-Oxley Act of 2002                X
  31.2    Certification of Chief Financial Officer Pursuant to Section 302 of the Sarbanes-Oxley Act of 2002                X
  32.1*    Certifications of Chief Executive Officer and Chief Financial Officer Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002                X
101    The following financial information from Netflix, Inc.’s Quarterly Report on Form 10-Q for the quarter ended September 30, 2011 filed with the SEC on November 4, 2011, formatted in XBRL includes: (i) Consolidated Statements of Operations for the Three and Nine Months Ended September 30, 2011 and 2010, (ii) Consolidated Balance Sheets as of September 30, 2011 and December 31, 2010, (iii) Consolidated Statements of Cash Flows for the Three and Nine Months Ended September 30, 2011 and 2010 and (iv) the Notes to Consolidated Financial Statements.                X

*	These certifications are not deemed filed by the SEC and are not to be incorporated by reference in any filing we make under the Securities Act of 1933 or the Securities Exchange Act of 1934, irrespective of any general incorporation language in any filings.

†	Indicates a management contract or compensatory plan.

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.

EXHIBIT INDEX

Exhibit
Number

Exhibit Description
   Incorporated by Reference    Filed
Herewith
      Form    File No.    Exhibit    Filing Date
3.1    Amended and Restated Certificate of Incorporation    10-Q    000-49802    3.1    August 2, 2004
3.2    Amended and Restated Bylaws    8-K    000-49802    3.1    March 20, 2009
3.3    Certificate of Amendment to the Amended and Restated Certificate of Incorporation    10-Q    000-49802    3.3    August 2, 2004
4.1    Form of Common Stock Certificate    S-1/A    333-83878    4.1    April 16, 2002
4.2    Indenture, dated November 6, 2009, among Netflix, Inc., the guarantors from time to time party thereto and Wells Fargo Bank, Nation Association, relating to the 8.50% Senior Notes due 2017.    8-K    000-49802    4.1    November 9, 2009
10.1†    Form of Indemnification Agreement entered into by the registrant with each of its executive officers and directors    S-1/A    333-83878    10.1    March 20, 2002
10.2†    2002 Employee Stock Purchase Plan    Def 14A    000-49802    A    April 8, 2010
10.3†    Amended and Restated 1997 Stock Plan    S-1/A    333-83878    10.3    May 16, 2002
10.4†    Amended and Restated 2002 Stock Plan    Def 14A    000-49802    A    March 31, 2006
10.5      Amended and Restated Stockholders’ Rights Agreement    S-1    333-83878    10.5    March 6, 2002
10.8†    Description of Director Equity Compensation Plan    8-K    000-49802    99.1    June 16, 2010
10.9†    Description of Director Equity Compensation Plan    8-K    000-49802    10.1    December 28, 2009
10.10†    Amended and Restated Executive Severance and Retention Incentive Plan    10-Q    000-49802    10.10    May 5, 2009
31.1    Certification of Chief Executive Officer Pursuant to Section 302 of the Sarbanes-Oxley Act of 2002                X
31.2    Certification of Chief Financial Officer Pursuant to Section 302 of the Sarbanes-Oxley Act of 2002                X
  32.1*    Certifications of Chief Executive Officer and Chief Financial Officer Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002                X
101    The following financial information from Netflix, Inc.’s Quarterly Report on Form 10-Q for the quarter ended September 30, 2010 filed with the SEC on July 27, 2010, formatted in XBRL includes: (i) Consolidated Statements of Operations for the Three and Nine Months Ended September 30, 2010 and 2009, (ii) Consolidated Balance Sheets as of September 30, 2010 and December 31, 2009, (iii) Consolidated Statements of Cash Flows for the Three and Nine Months Ended September 30, 2010 and 2009 and (iv) the Notes to Consolidated Financial Statements, tagged as blocks of text.                X

Exhibit

Number

Exhibit Description

Incorporated by Reference

Filed
Herewith

Form

File No.

Exhibit

Filing Date

3.1

Amended and Restated Certificate of Incorporation

10-Q

000-49802

3.1

August 2, 2004

3.2

Amended and Restated Bylaws

8-K

000-49802

3.1

March 20, 2009

3.3

Certificate of Amendment to the Amended and Restated Certificate of Incorporation

10-Q

000-49802

3.3

August 2, 2004

4.1

Form of Common Stock Certificate

S-1/A

333-83878

4.1

April 16, 2002

4.2

Indenture, dated November 6, 2009, among Netflix, Inc., the guarantors from time to time party thereto and Wells Fargo Bank, Nation Association, relating to the 8.50% Senior Notes due 2017.

8-K

000-49802

4.1

November 9, 2009

10.1†

Form of Indemnification Agreement entered into by the registrant with each of its executive officers and directors

S-1/A

333-83878

10.1

March 20, 2002

10.2†

2002 Employee Stock Purchase Plan

Def 14A

000-49802

April 8, 2010

10.3†

Amended and Restated 1997 Stock Plan

S-1/A

333-83878

10.3

May 16, 2002

10.4†

Amended and Restated 2002 Stock Plan

Def 14A

000-49802

March 31, 2006

10.5

Amended and Restated Stockholders’ Rights Agreement

S-1

333-83878

10.5

March 6, 2002

10.6†

2011 Stock Plan

Def 14A

000-49802

April 20, 2011

10.8†

Description of Director Equity Compensation Plan

8-K

000-49802

99.1

June 16, 2010

10.9†

Description of Director Equity Compensation Plan

8-K

000-49802

10.1

December 28, 2009

10.10†

Amended and Restated Executive Severance and Retention Incentive Plan

10-Q

000-49802

10.10

May 5, 2009

31.1

Certification of Chief Executive Officer Pursuant to Section 302 of the Sarbanes-Oxley Act of 2002

31.2

Certification of Chief Financial Officer Pursuant to Section 302 of the Sarbanes-Oxley Act of 2002

32.1*

Certifications of Chief Executive Officer and Chief Financial Officer Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002

101

The following financial information from Netflix, Inc.’s Quarterly Report on Form 10-Q for the quarter ended September 30, 2011 filed with the SEC on November 4, 2011, formatted in XBRL includes: (i) Consolidated Statements of Operations for the Three and Nine Months Ended September 30, 2011 and 2010, (ii) Consolidated Balance Sheets as of September 30, 2011 and December 31, 2010, (iii) Consolidated Statements of Cash Flows for the Three and Nine Months Ended September 30, 2011 and 2010 and (iv) the Notes to the Consolidated Financial Statements.

*	These certifications are not deemed filed by the SEC and are not to be incorporated by reference in any filing we make under the Securities Act of 1933 or the Securities Exchange Act of 1934, irrespective of any general incorporation language in any filings.

†	Indicates a management contract or compensatory plan.

3733


	September 30, 2010
	Amortized Cost		Gross Unrealized Gains		Gross Unrealized Losses			Estimated Fair Value
	(in thousands)
Corporate debt securities	$	100,760	$	1,408	$	(51	)	$	102,117
Government and agency securities		37,842		674		—			38,516
Asset and mortgage backed securities		3,028		172		(128	)		3,072

	$	141,630	$	2,254	$	(179	)	$	143,705


	December 31, 2009
	Amortized Cost		Gross Unrealized Gains		Gross Unrealized Losses			Estimated Fair Value
	(in thousands)
Corporate debt securities	$	82,362	$	915	$	(106	)	$	83,171
Government and agency securities		96,998		72		(416	)		96,654
Asset and mortgage backed securities		6,262		143		(212	)		6,193

	$	185,622	$	1,130	$	(734	)	$	186,018


	(in thousands)
Due within one year	$	21,388
Due after one year and through 5 years		119,315
Due after 5 years and through 10 years		—
Due after 10 years		3,002

Total short-term investments	$	143,705


	Fair Value Measurements at September 30, 2010
	Total		Quoted Prices in Active Markets for Identical Assets		Significant Other Observable Inputs		Significant Unobservable Inputs
			(Level 1)		(Level 2)		(Level 3)
	(in thousands)
Current Assets:
Money market funds (1)	$	217	$	217	$	—	$	—
Fixed income securities (2)		155,904		—		155,904		—

Total current assets		156,121		217		155,904		—

Non-current Assets:
Money market funds (3)		3,729		3,729		—		—

Total assets	$	159,850	$	3,946	$	155,904	$	—


	Fair Value Measurements at December 31, 2009
	Total		Quoted Prices in Active Markets for Identical Assets		Significant Other Observable Inputs		Significant Unobservable Inputs
			(Level 1)		(Level 2)		(Level 3)
	(in thousands)
Current Assets:
Money market funds (1)	$	690	$	690	$	—	$	—
Fixed income securities (4)		186,018		—		186,018		—

Total current assets		186,708		690		186,018		—

Non-current Assets:
Money market funds (3)		2,829		2,829		—		—

Total assets	$	189,537	$	3,519	$	186,018	$	—


	As of
	September 30, 2010			June 30, 2010			September 30, 2009
	(in thousands, except percentages)
Free subscribers		1,070			424			274
As a percentage of total subscribers		6.3	%		2.8	%		2.5	%
Paid subscribers		15,863			14,577			10,835
As a percentage of total subscribers		93.7	%		97.2	%		97.5	%
Total subscribers		16,933			15,001			11,109


Period	Total Number of Shares Purchased		Average Price Paid per Share		Total Number of Shares Purchased as Part of Publicly Announced Programs		Maximum Dollar Value that May Yet Be Purchased Under the Program (1)
July 1, 2010 – July 31, 2010		505,000	$	110.96		505,000	$	243,156,820
August 1, 2010 – August 31, 2010		25,000		100.85		25,000		240,635,672
September 1, 2010 – September 30, 2010		—		—		—		240,635,672

Total		530,000	$	110.48		530,000		240,635,672

Large accelerated filer

Accelerated filer

Non-accelerated filer

~~Accelerated filer~~ ¨

~~Non-accelerated filer~~ ¨ (Do not check if a smaller reporting company)

Smaller reporting company