PART I – FINANCIAL INFORMATION

ITEM 1. FINANCIAL STATEMENTS

GROWGENERATION CORPORATION AND SUBSIDIARIES

CONSOLIDATED BALANCE SHEET

See Notes to the Unaudited Consolidated Financial Statements.

GROWGENERATION CORPORATION AND SUBSIDIARIES

CONSOLIDATED STATEMENT OF OPERATIONS

(Unaudited)

See Notes to the Unaudited Consolidated Financial Statements.

GROWGENERATION CORPORATION AND SUBSIDIARIES

CONSOLIDATED STATEMENT OF CASH FLOWS

(Unaudited)

See Notes to the Unaudited Consolidated Financial Statements.

GROWGENERATION CORPORATION AND SUBSIDIARIES

CONSOLIDATED STATEMENT OF OPERATIONS

(Unaudited)

See Notes to the Unaudited Consolidated Financial Statements.

GROWGENERATION CORPORATION AND SUBSIDIARIES

CONSOLIDATED STATEMENT OF CASH FLOWS

(Unaudited)

See Notes to the Unaudited Consolidated Financial Statements.

GrowGeneration Corporation and Subsidiaries

Notes to the Unaudited Consolidated Financial Statements

March 31,June 30, 2018

GrowGeneration Corp (the “Company” or “GrowGeneration”) was incorporated on March 6, 2014 in Colorado under the name of Easylife Corp and changed its name to GrowGeneration Corp.Corp on June 25, 2014. It maintains its principal office in Denver, Colorado.

GrowGeneration CorpThe Company is engaged in the business of operating retail hydroponic stores through its wholly owned subsidiaries, GrowGeneration Pueblo Corp, GrowGeneration California Corp, Grow Generation Nevada Corp, GrowGeneration Washington Corp, GrowGeneration Rhode Island Corp, GrowGeneration Michigan Corp, GGen Distribution Corp and GrowGeneration Management Corp. The Company commenced operations with the purchase of four retail hydroponic stores in Pueblo and Canon City, Colorado on May 30, 2014. The Company, currently owns and operates a total of 1618 stores and is actively engaged in seeking to acquire additional hydroponic retail stores.

Principles of Consolidation

The financial statements are prepared under the Financial Accounting Standards Board (“FASB”) Accounting Standards Codification (“ASC”) Topic 105-10,Generally Accepted Accounting Principles, in accordance with accounting principles generally accepted in the U.S. (“GAAP”).

The consolidated financial statements include the accounts of the Company and its wholly-owned subsidiaries. All significant intercompany balances and transactions are eliminated in consolidation.

Basis of Presentation - Unaudited Interim Financial Information

The accompanying interim condensed consolidated financial statements are unaudited. In the opinion of management, the accompanying unaudited condensed consolidated financial statements contain all of the normal recurring adjustments necessary to present fairly the financial position and results of operations as of and for the periods presented. The interim results are not necessarily indicative of the results to be expected for the full year or any future period.

Certain information and footnote disclosures normally included in the consolidated financial statements prepared in accordance with accounting principles generally accepted in the United States have been condensed or omitted pursuant to the rules and regulations of the Securities and Exchange Commission (“SEC”). The Company believes that the disclosures are adequate to make the interim information presented not misleading. These consolidated financial statements should be read in conjunction with the Company’s audited consolidated financial statements and the notes thereto included in the Company’s Annual Report on Form 10-K filed on March 27, 2018 for the years ended December 31, 2017 and 2016.

Reclassifications

Certain amounts in the prior period financial statements have been reclassified to conform to the current period presentation. These reclassifications had no effect on reported consolidated net income (loss).

GrowGeneration Corporation and Subsidiaries

Notes to the Unaudited Consolidated Financial Statements

March 31,June 30, 2018

Segment Reporting

Management makes significant operating decisions based upon the analysis of the entire Company and financial performance is evaluated on a company-wide basis. Accordingly, the various products sold are aggregated into one reportable operating segment as under guidance in the FASBASC Topic 280 for segment reporting.

Use of Estimates

Management uses estimates and assumptions in preparing these financial statements in accordance with GAAPs. These estimates and assumptions affect the reported amounts of assets and liabilities, the disclosure of contingent assets and liabilities at the date of the financial statements, and the reported revenues and expenses during the reporting period. Actual results could vary from the estimates that were used.

Income Taxes

The Company accounts for income taxes in accordance with FASB ACS 740, Income Taxes, which requires the recognition of deferred income taxes for differences between the basis of assets and liabilities for financial statement and income tax purposes. The differences related principally to depreciation of property and equipment, reserve for obsolete inventory and bad debt. Deferred tax assets and liabilities represent the future tax consequence for those differences, which will either be deductible or taxable when the assets and liabilities are recovered or settled. Deferred taxes are also recognized for operating losses that are available to offset future taxable income. Valuation allowances are established to reduce deferred tax assets to the amount expected to be realized.

The Company adopted the provisions of FASB ACS 740-10-25, which prescribes a recognition threshold and measurement attribute for the recognition and measurement of tax positions taken or expected to be taken in income tax returns. FASB ASC 740-10-25 also provides guidance on recognition of income tax assets and liabilities, classification of current and deferred income tax assets and liabilities, and accounting for interest and penalties associated with tax positions. The Company’s tax returns are subject to tax examinations by U.S. federal and state authorities until respective statute of limitation. Currently, the 2016, 2015 and 2014 tax years are open and subject to examination by taxing authorities. However, the Company is not currently under audit nor has the Company been contacted by any of the taxing authorities. The Company does not have any accrual for uncertain tax positions as of March 31,June 30, 2018. It is not anticipated that unrecognized tax benefits would significantly increase or decrease within 12 months of the reporting date.

In May 2014, the FASB issued guidance creating the ASC Section 606, “Revenue from Contracts with Customers”.  The new section will replace Section 605, “Revenue Recognition” and creates modifications to various other revenue accounting standards for specialized transactions and industries.  The section is intended to conform revenue accounting principles with a concurrently issued International Financial Reporting Standards with previously differing treatment between United States practice and those of much of the rest of the world, as well as, to enhance disclosures related to disaggregated revenue information.  The updated guidance was effective for annual reporting periods beginning on or after December 15, 2016, and interim periods within those annual periods. On July 9, 2015, the FASB approved a one-year delay of the effective date. The Company adopted the new provisions of this accounting standard at the beginning of fiscal year 2018 and its adoption did not have a material impact on the consolidated financial statements.

GrowGeneration Corporation and Subsidiaries

Notes to the Unaudited Consolidated Financial Statements

March 31,June 30, 2018

In July 2015, the FASB issued Accounting Standards Update (“ASU”) 2015-11, “Simplifying the Measurement of Inventory.” Under this ASU, inventory will be measured at the “lower of cost and net realizable value” and options that currently exist for “market value” will be eliminated. The ASU defines net realizable value as the “estimated selling prices in the ordinary course of business, less reasonably predictable costs of completion, disposal, and transportation.” No other changes were made to the current guidance on inventory measurement. ASU 2015-11 is effective for interim and annual periods beginning after December 15, 2016. This update was adopted by the Company in the first quarter of fiscal year 2017. There was no material impact on the Company's consolidated financial statements as a result of the adoption of this accounting standard.

In November 2015, the FASB issued ASU No. 2015-17, “Balance Sheet Classification of Deferred Taxes”. The new guidance eliminates the requirement to separate deferred income tax liabilities and assets into current and noncurrent amounts. The amendments will require that deferred tax liabilities and assets be classified as noncurrent in a classified statement of financial position. The updated guidance will be effective for fiscal years beginning after December 15, 2016, including interim periods within those annual periods. The adoption of this standard did not have a material impact on the consolidated financial statements.

In January 2016, the FASB issued ASU 2016-01,Financial Instruments-Overall: Recognition and Measurement of Financial Assets and Financial Liabilities , which requires that (i) all equity investments, other than equity-method investments, in unconsolidated entities generally be measured at fair value through earnings and (ii) when the fair value option has been elected for financial liabilities, changes in fair value due to instrument-specific credit risk will be recognized separately in other comprehensive income. Additionally, the ASU 2016-01 changes the disclosure requirements for financial instruments. The new standard will be effective for the Company starting in the first quarter of fiscal 2019. Early adoption is permitted for certain provisions. The Company is in the process of determining the effects the adoption will have on its consolidated financial statements as well as whether to adopt certain provisions early.

In February 2016, the FASB issued ASU 2016-02, “Leases” (Topic 842). This guidance will be effective for public entities for fiscal years beginning after December 15, 2018 including the interim periods within those fiscal years. Early application is permitted. Under the new provisions, all lessees will report a right-of-use asset and a liability for the obligation to make payments for all leases with the exception of those leases with a term of 12 months or less. All other leases will fall into one of two categories: (i) Financing leases, similar to capital leases, which will require the recognition of an asset and liability, measured at the present value of the lease payments and (ii) Operating leases which will require the recognition of an asset and liability measured at the present value of the lease payments. Lessor accounting remains substantially unchanged with the exception that no leases entered into after the effective date will be classified as leveraged leases. For sale leaseback transactions, the sale will only be recognized if the criteria in the new revenue recognition standard are met. The Company is currently evaluating the impact of adopting this guidance.

In MarchAugust 2016, the FASB issued ASU 2016-09,ImprovementsNo. 2016-15, Classification of Certain Cash Receipts and Cash Payments. The new standard will change the classification of certain cash payments and receipts within the cash flow statement. Specifically, payments for debt prepayment or debt extinguishment costs, including third-party costs, premiums paid, and other fees paid to Employee Share-Based Payment Accounting, which amends ASC Topic 718, Compensation – Stock Compensation. ASU 2016-09 includes provisions intended to simplify various aspectslenders that are directly related to how share-basedthe debt prepayment or debt extinguishment, excluding accrued interest, will now be classified as financing activities. Previously, these payments are accounted for and presented in the financial statements. ASU 2016-09were classified as operating expenses. The guidance is effective for public entities for annual reporting periodsfiscal years beginning after December 15, 2016,2018, and interim periods within fiscal years beginning after December 15, 2019, with early adoption permitted, and will be applied retrospectively. The Company does not expect that reporting period. Earlythe adoption is permitted in any interim or annual period, with any adjustments reflected asof this new standard, on the first day of the beginning of theCompany’s 2020 fiscal year, will have a material impact on its consolidated financial statements.

In January 2017, the FASB released ASU 2017-01,Business Combinations: Clarifying the Definition of adoption.a Business, which clarifies the definition of a business with the objective of adding guidance to assist entities with evaluating whether transactions should be accounted for as acquisitions or disposals of assets or businesses. The amendments in this ASU should be applied prospectively and are effective for fiscal years beginning after December 15, 2017, including interim periods within those fiscal years, with early adoption permitted. No disclosures are required at transition. We adopted this guidancestandard effective January 2, 2017,1, 2018, and the adoptionthis standard did not have a material effectimpact on our consolidated financial statements.position, results of operations or disclosures.

GrowGeneration Corporation and Subsidiaries

Notes to the Unaudited Consolidated Financial Statements

March 31, 2018

In January 2017, the FASB issued ASU 2017-04 simplifying the accounting for goodwill impairment for all entities. The new guidance eliminates the requirement to calculate the implied fair value of goodwill (Step 2 of the current two-step goodwill impairment test under ASC 350). Instead, entities will record an impairment charge based on the excess of a reporting unit’s carrying amount over its fair value (Step 1 of the current two-step goodwill impairment test). The ASU is effective prospectively for reporting periods beginning after December 15, 2019, with early adoption permitted for annual and interim goodwill impairment testing dates after January 1, 2017. We are currently evaluating the impact of the new guidance on our goodwill impairment testing process and consolidated financial statements.

GrowGeneration Corporation and Subsidiaries

Notes to the Unaudited Consolidated Financial Statements

June 30, 2018

In June 2018, the FASB issued ASU 2018-07,Compensation - Stock Compensation (Topic 718): Improvements to Nonemployee Share-Based Payment Accounting. This update expands the scope of Topic 718 to include share-based payment transactions for acquiring goods and services from nonemployees. The amendments specify that Topic 718 applies to all share-based payment transactions in which a grantor acquires goods or services to be used or consumed in a grantor’s own operations by issuing share-based payment awards. The amendments also clarify that Topic 718 does not apply to share-based payments used to effectively provide (1) financing to the issuer or (2) awards granted in conjunction with selling goods or services to customers as part of a contract accounted for under ASC 606 -Revenue from Contracts with Customers(“ASC 606”). The amendments in ASU 2018-07 are effective for public business entities for fiscal years beginning after December 15, 2018, including interim periods within that fiscal year. Early adoption is permitted. We are currently evaluating the potential effects of this updated guidance on our consolidated financial statements and related disclosures.

On August 28, 2017, the FASB issued ASU 2017-12, “Derivatives and Hedging,” which better aligns risk management activities and financial reporting for hedging relationships through changes to both the designation and measurement guidance for qualifying hedging relationships and the presentation of hedge results. The amendments expand and refine hedge accounting for both nonfinancial and financial risk components and in some situations better align the recognition and presentation of the effects of the hedging instrument and the hedged item in the financial statements. The new standard will be effective for the Company as of January 1, 2019. Early adoption is permitted. We do not believe the adoption of this new standard will have any impact on our consolidated financial statements and footnote disclosures.

Depreciation expense for the three months ended March 31,June 30, 2018 and 2017 was $44,732$70,619 and $20,523$19,444, respectively, and for the six months ended June 30, 2018 and 2017 was $126,433 and $39,487, respectively.

GrowGeneration Corporation and Subsidiaries

Notes to the Unaudited Consolidated Financial Statements

March 31,June 30, 2018

Interest expense for the three months ended March 31,June 30, 2018 and 2017 was $8,018$11,312 and $1,151,2,610, respectively and for the six months ended June 30, 2018 and 2017 was $19,330 and $3,761, respectively.

On January 12, 2018, the Company completed a private placement (the “Offering”) of a total of 36 units (the “Units”) of the Company’s securities at the price of $250,000 per Unit pursuant to Section 4(a)(2) of the Securities Act of 1933, as amended (the “Securities Act”) and Rule 506 of Regulation D promulgated under the Securities Act. Each Unit consisted of (i) a .1% unsecured convertible promissory note of the principal amount of $250,000 (each, a “Note”), and (ii) a 3-year warrant (each, a “Warrant”) entitling the holder to purchase 37,500 shares of the Company’s common stock, par value $.001 per share (the “Common Stock”), at a price of $.01 per share or through cashless exercise.

The convertible debt has a maturity date of January 12, 2021 and the principal balance and any accrued interest is convertible by the holder at any time into common stockCommon Stock of the Company at conversion price of $3.00 a share the “Conversion Price”).  Principal due and interested accrued on the Note will automatically convert into shares of Common Stock, at the Conversion Price, if at any time during the term of the Notes, commencing twelve (12) months from the date of issuance, the Common Stock trades minimum daily volume of at least 50,000 shares for twenty (20) consecutive days with a volume weighted average price of at least $4.00 per share.

GrowGeneration Corporation and Subsidiaries

Notes to the Unaudited Consolidated Financial Statements

March 31,June 30, 2018

In relation to this transaction, the Company recorded a debt discount of $4,239,000 related to the fair market value of warrants issued as noted above. The debt discount, which was based on an imputed interest rate, is being amortized on a straight-line basis over the life of the convertible debt.

Amortization of debt discount for the three months and six months ended March 31,June 30, 2018 was $317,225.$304,842 and $622,096, respectively. There was no amortization of debt discount in 2017.

The Company accounts for share-based payments through the measurement and recognition of compensation expense for share-based payment awards made to employees and directors of the Company, including stock options and restricted shares.

The following table presents share-based payment expense and new shares issued for the three months and six months ended March 31,June 30, 2018 and 2017.

On March 6, 2014, the Company’s Board of Directors (the “Board”) and majority stockholders approved the 2014 Equity Incentive Plan (the “2014 Plan”) pursuant to which the Company may grant incentive and non-statutory options to employees, nonemployee members of the Board, consultants and other independent advisors who provide services to the Company. The maximum shares of Common Stock which may be issued over the term of the 2012014 Plan shall not exceed 2,500,000 shares. Awards under the 2014 Plan are made by the Board. Options under the plan are to be issued at the market price of the stock on the day of the grant except to those issued to holders of 10% or more of the Company’s common stocka ten-percent stockholder which is required to be issued at a price not less than 110% of the fair market value on the day of the grant. Each option is exercisable at such time or times, during such period and for such numbers of shares shall be determined by the plan administrator. However, noNo option shall havemay be exercisable for more than ten years (five years in the case of an incentive stock option granted to a term in excess of 5 yearsten-percent stockholder) from the date of grant.

GrowGeneration Corporation and Subsidiaries

Notes to the Unaudited Consolidated Financial Statements

March 31,June 30, 2018

On January 7, 2018, the Board adopted the 2018 Equity Compensation Plan (the “2018 Plan”) and on April 20, 2018, the shareholders approved the 2018 Plan. The 2018 Plan will be administered by the Board. The Board may grant options to purchase shares of Common Stock, stock appreciation rights, restricted stock units, restricted or unrestricted shares of Common Stock, performance shares, performance units, other cash-based awards and other stock-based awards. The Board also has broad authority to determine the terms and conditions of each option or other kind of equity award, adopt, amend and rescind rules and regulations for the administration of the 2018 Plan and amend or modify outstanding options, grants and awards.

The Board may delegate authority to the chief executive officer and/or other executive officers to grant options and other awards to employees (other than themselves), subject to applicable law and the 2018 Plan. No options, stock purchase rights or awards may be made under the 2018 Plan on or after the ten-year anniversary of the adoption of the 2018 Plan by the Board, but the 2018 Plan will continue thereafter while previously granted options, stock appreciation rights or awards remain subject to the 2018 Plan. The maximum shares of common stockCommon Stock which may be issued over the term of the plan shall not exceed 2,500,000 shares. Options granted under the 2018 Plan may be either “incentive stock options” that are intended to meet the requirements of Section 422 of the Internal Revenue Code of 1986, as amended (the “Code”) or “nonstatutory stock options” that do not meet the requirements of Section 422 of the Code. The Board will determine the exercise price of options granted under the 2018 Plan. The exercise price of stock options may not be less than the fair market value, on the date of grant, per share of our Common Stock issuable upon exercise of the option (or 110% of fair market value in the case of incentive options granted to a ten-percent stockholder). No option may be exercisable for more than ten years (five years in the case of an incentive stock option granted to a ten-percent stockholder) from the date of grant.

Options outstanding at March 31,June 30, 2018 are as follows:

GrowGeneration Corporation and Subsidiaries

Notes to the Unaudited Consolidated Financial Statements

March 31,June 30, 2018

A summary of the status of the Company’s outstanding stock warrants as of March 31,June 30, 2018 is as follows:

The Company’s current Certificate of Incorporation authorizes the Company to issued 100,000,000 shares of Common Stock. As of March 31,June 30, 2018, there were 19,284,27023,964,516 shares of Common Stock outstanding.

2018 Equity Transactions

During the quartersix months ended March 31,June 30, 2018, the Company issued 1,446,4333,333,333 shares of Common Stock upon exercisefrom the sale of common stockCommon Stock and warrants.

During the quartersix months ended March 31,June 30, 2018, the Company issued 455,0002,209,433 shares of Common Stock from the exercise of warrants.

During the six months ended June 30, 2018, the Company issued 560,000 shares of Common Stock valued at approximately $941,000$1,390,550 in connection with assets acquired in business combinations.

During the quartersix months ended March 31,June 30, 2018, the Company issued 391,668475,000 shares of Common Stock upon conversion of $1,175,000 in$1,425,000 of convertible debt at $3.00 per share.

During the quartersix months ended March 31,June 30, 2018, the Company issued 118,334 shares of Common Stock upon the exercise of common stock118,334 options and issued 340,580 shares of Common Stock upon the cashless exercise of 400,000 options.

During the quartersix months ended March 31,June 30, 2018, the Company issued 26,000 shareshares of Common Stock, valued at approximately $108,000, for employee bonuses accrued at December 31, 2017.

2017 Equity Transactionsand issued 45,000 shares to employees in accordance with employment agreements.

During the quartersix months ended March 31,June 30, 2018, the Company issued 10,000 shares of Common Stock, valued at approximately $45,000, for consulting services.

GrowGeneration Corporation and Subsidiaries

Notes to the Unaudited Consolidated Financial Statements

June 30, 2018

2017 Equity Transactions

During the six months ended June 30, 2017 the Company sold 825,000 sharesa total of 1,825,000 units, each consisting of one share of Common Stock in a private placement receivingand one warrant to purchase one share of Common Stock, for net proceeds after offering costs of $1,557,000.  $3,291,565.

During the quartersix months ended March 31,June 30, 2017, the Company issuedwarrants to purchase 718,572 shares of Common Stock uponwere exercised resulting in proceeds to the exercise of common stock warrants receiving net proceedsCompany of $503,000.

During the quartersix months ended March 31,June 30, 2017, the Company issued 125,000 shares of Common Stock to employees and consultants valued at $248,000.

During the six months ended June 30, 2017, the Company issued 100,000 shares of Common Stock and 100,000 warrants for consulting services valued at $70,000, for services.$77,000.

GrowGeneration CorporationDuring the six months ended June 30, 2017, the Company issued 80,000 shares of Common Stock and Subsidiaries

Notes to the Unaudited Consolidated Financial Statements

March 31, 2018150,000 warrants for prepaid consulting services valued at $251,890.

Basic net loss per share is computed by dividing net loss by the weighted average number of shares of Common Stock outstanding. Diluted net loss per share is computed by dividing net loss by the weighted average number of shares of Common Stock outstanding plus the number of shares of Common Stock that would be issued assuming exercise or conversion of all potentially dilutive shares of Common Stock. Potentially dilutive securities are excluded from the calculation when their effect would be anti-dilutive. For all periods presented in the consolidated financial statements, all potentially dilutive securities have been excluded from the diluted share calculations as they were anti-dilutive as a result of the net losses incurred for the respective periods. Accordingly, basic shares equal diluted shares for all periods presented.

Potentially dilutive securities were comprised of the following:

GrowGeneration Corporation and Subsidiaries

Notes to the Unaudited Consolidated Financial Statements

June 30, 2018

The Company accounts for acquisitions in accordance with ASC 805 “Business Combinations.” Assets acquired and liabilities assumed are recorded in the accompanying consolidated balance sheets at their estimated fair values, as of the acquisition date. For all acquisitions, the preliminary allocation of the purchase price was based upon a preliminary valuation, and the Company’s estimates and assumptions are subject to change within the measurement period as valuations are finalized. The table below represents the allocation of the preliminary purchase price to the acquired net assets.

GrowGeneration Corporation and Subsidiaries

Notes to the Unaudited Consolidated Financial Statements

March 31, 2018

The Company has evaluated events and transaction occurring subsequent to March 31,June 30, 2018 up to the date of this filing of these consolidated financial statements. These statements contain all necessary adjustments and disclosures resulting from that evaluation. 

On April 12,July 13, 2018, the Company and Santa Rosa Hydroponics & Grower Supply, Inc., a retail hydroponic store (“Santa Rosa Hydroponics”), entered into an amended and restated asset purchase agreement (the “Purchase Agreement”) through its wholly-owned subsidiary, GrowGeneration Michigan Corp., with Superior Growers Supply, Inc. (the “Seller”), to purchase substantially all ofand purchased the assets of the Seller’s businessSanta Rosa Hydroponics located in Michigan.Santa Rosa, California.

The assets subject to the sale under the Purchase Agreement, as amended, included inventories, fixed assets, tangible personal property, intangible personal property and contracts. TheAs consideration for the assets, the Company agreed to pay the Seller approximatelysellers a total of $817,950 and 75,000 shares of Common Stock of the Company, valued at approximately $290,000, as consideration(i) $1,500,000 for inventory; (ii) $100,000 for the assets.

On May 9, 2018, the Company completed a private placement of a total of 33.33 units of the Company’s securities at the price of $300,000 per unit pursuant to Section 4(a)(2) of the Securities Act and Rule 506 of Regulation D promulgated under the Securities Act. Each unit consists of (i) 100,000unencumbered fixed assets; (iii) (a) 925,000 shares of the Company’s $.001 par value common stockrestricted Common Stock (valued at approximately $3.7 million), (b) $825,000 cash and (ii) 50,000 3-year warrants, each entitling(c) a promissory note of $500,000 for the holder tointangible assets and goodwill. Total consideration paid for Santa Rosa Hydroponics was approximately $6.6 million.

In connection with the purchase one share of the Company’s common stock, atassets, the Company also entered into a price of $.35 per share or through cashless exercise. The Company raised a total of $10,000,000commercial lease agreement, effective from three accredited investors.

July 14, 2018 to July 13, 2023, to rent the premises where Santa Rosa Hydroponics is located.

ITEM 2. MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

The following discussion should be read in conjunction with our consolidated financial statements and related notes that appear elsewhere in this report as well as our Annual Report on Form 10-K for the year ended December 31, 2017 filed with the SEC on March 27, 2018. In connection with, and because we desire to take advantage of, the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995, we caution readers regarding certain forward looking statements in the following discussion and elsewhere in this report and in any other statement made by, or on our behalf, whether or not in future filings with the SEC. Forward looking statements are statements not based on historical information and which relate to future operations, strategies, financial results or other developments. Forward looking statements, particularly those identified with the words, “anticipates,” “believes,” “expects,” “plans,” “intends,” “objectives,” and similar expressions, are necessarily based upon estimates and assumptions that are inherently subject to significant business, economic and competitive uncertainties and contingencies, many of which are beyond our control and many of which, with respect to future business decisions, are subject to change. These uncertainties and contingencies can affect actual results and could cause actual results to differ materially from those expressed in any forward-looking statements made by, or on our behalf. We disclaim any obligation to update forward looking statements, except as required by law.

OVERVIEW

GrowGeneration’s mission is to become one of the largest retail hydroponic and organic specialty gardening retail outlets in the industry. Today, GrowGeneration owns and operates a chain of sixteen (16)eighteen (18) retail hydroponic/gardening stores, with six (6) located in the state of Colorado, three (3)six (6) in the state of California, three (3) in the state of Michigan, two (2)one (1) in the state of Nevada, one (1) in the state of Washington and one (1) in the state of Rhode Island. Our plan is to open and operate hydroponic/gardening stores throughout the United States.

Our stores sell thousands of products, such as organic nutrients and soils, advanced lighting technology, state of the art hydroponic and aquaponic equipment, and other products needed to grow indoors and outdoors. Our strategy is to target two distinct verticals;groups of customers; namely (i) commercial growers, and (ii) smaller growers who require a local store to fulfill their daily and weekly growing needs.

GrowGeneration serves a new, yet sophisticated community of commercial and urban cultivators growing specialty crops including organics, greens and plant-based medicines. Unlike the traditional agricultural industry, these cultivators use innovative indoor and outdoor growing techniques to produce specialty crops in highly controlled environments. This enables them to produce crops at higher yields without having to compromise quality, regardless of the season or weather and drought conditions.

Our target market segments include the commercial growers in the cannabis market (dispensaries, cultivators and caregivers), the home cannabis grower and to businesses and individuals who grow organically grown herbs and leafy green vegetables.

Sales at our stores have grown since we commenced our business in May 2014, as noted below.when we acquired the assets of Southern Colorado Garden Supply Corp. (d/b/a Pueblo Hydroponics), which owned and operated four retail stores. Our growth has been fueled by frequent and higher dollar transactions from commercial growers, individual home growers and gardeners who grow their own organic foods. We expect to continue to experience significant growth over the next few years, primarily from existing and new stores that we open or acquire. Our growth is likely to come from four distinct channels: establishing new stores in high-value markets, internal growth at existing stores, acquiring existing stores with strong customer bases and strong operating histories and the creation of a business to business e-commerce portal at www.GrowGeneration.com.

Our business commenced in May 2014 when we acquired the assets of Southern Colorado Garden Supply Corp. (d/b/a Pueblo Hydroponics), which owned and operated four retail stores. The acquisition was completed on May 29, 2014, through our wholly-owned subsidiary, GrowGeneration Pueblo Corp., a Colorado corporation. The purchase price was $499,976, consisting of $243,000 in goodwill and $273,000 in inventory, $35,000 in fixed assets, $5,286 in accounts receivable and $1,320 in prepaid expenses offset by $57,275 in accounts payable and $355 in customer deposits. From February 2015 to the date of this report, the Company has acquired or opened 12 additional retail locations.

RESULTS OF OPERATIONS

RESULTS OF OPERATIONS

Comparison of the three months ended March 31,June 30, 2018 to March 31,June 30, 2017

The following table presents certain consolidated statement of operations information and presentation of that data as a percentage of$ change from year-to-year.

Revenue

Net revenue for the three months ended March 31,June 30, 2018 increased approximately $1.8$3.0 million, or 70%74%, to approximately $4.4$7.2 million, compared to approximately $2.6$4.1 million for the three months ended March 31,June 30, 2017. The increase in revenues in 2018 was not onlyprimarily due to an increasethe addition of ten new stores opened or acquired after June 30, 2017 and one new store acquired in May 2017 that contributed only partially to sales of the quarter ended June 30, 2017, offset by the decline in same store sales as noted below. The 11 new stores contributed $4.2 million in revenue for the quarter ended June 30, 2018. The chart below butshows sales by market for the three months ended June 30, 2018 and 2017. The Company also dueconsolidated some stores in 2017 and 2018 in Colorado that had sales of $334,754 for the three months ended June 30, 2017 and $18,763 for the three months ended June 30, 2018.

The Company continues to focus on the six markets noted below and the growth opportunities that exist in each market. We are also focusing on new store acquisitions, proprietary products and on developing our online and Amazon sales which we expect to contribute to sales in the third quarter of 2018.

Overall, while sales of the Company’s products in the Colorado market has seen a decline of approximately $122,000 or 6.7%, as noted above, comparing the quarter ended June 30, 2018 to June 30, 2017, sales of product in the Colorado market have seen an increase of approximately $478,000, or 28%, comparing the quarter ended June 30, 2018 to the quarter ended March 31, 2018. Most of that reduction in revenue, comparing the three months ended June 30, 2018 to the three months ended June 30. 2017, resulted from the loss of customers from the consolidation of stores, offset by revenue from our Boulder store, which opened in September 2017. It should be noted that while there was a loss of some revenue from customers where stores were consolidated, all operating costs have been eliminated from the store that was closed and consolidated into our Pueblo West store location. Although Colorado is a more mature market, we continue to focus selling efforts in building growth in this market. Sales in our Denver store increased 42%, comparing the quarter ended June 30,2018 to the quarter ended March 31,2018.

Sales of the Company’s products in the California market have seen growth of approximately $1.2 million from the addition of four retailthree new stores through acquisitions, offset by a decline in revenues resulting from the Santa Rosa fires in October 2017, as discussed further below comparing the quarter ended June 30, 2018 to the quarter ended June 30, 2017. Additionally, revenue for the quarter ended June 30, 2018 is higher by approximately $938,000 compared to the quarter ended March 31, 2018, primarily from the addition of three new stores in California in 2018. The California market experienced slower growth in the current quarter as a result of a change in the regulatory environment and the implementation of new rules and regulations which have slowed the issuance of new licenses. However, the Company is positioned to grow as new licenses are issued. We note that our Santa Rosa store decreased only 5%, comparing the quarter ended June 30,2018 to the quarter ended March 31,2018, suggesting a stabilization in this market. Further, with the recent acquisition of Santa Rosa Hydro, one of the country’s largest hydroponic stores, the Company projects to add an incremental $2.0 million in sales in the Santa Rosa market.

The recognition of revenue in the Rhode Island and Michigan markets are the result of these new acquisitions in 2018 for which there was no comparable revenue in 2017. The Company is pursuing new store acquisitions in both of these markets and believes that these markets will be growth markets in the third and fourth quarters of 2018.

Although our revenue in the Nevada market had a decline comparing the quarter ended June 30, 2018 to quarter ended June 30, 2017, the decline in revenue was attributable to large one-time sales to a commercial customer during the quarter ended June 30, 2017 related to this customer’s initial buildout of their commercial grow facility. Revenue in the Nevada market has some slight growth, $32,000 or 7%, comparing the quarter ended June 30, 2018 to the quarter ended March 31, 2018.

The increase in our sales in the Washington market is due to a new store acquisition in May 2017, for which therewe only recognized revenue for approximately one and a half months in 2017 compared to a full quarter for 2018. In addition, revenues for the quarter ended June 30, 2018 were noapproximately $334,000 or 103% increase over the quarter ended March 31, 2018.

The Company had the same 7 stores opened for the entire three months ended June 30, 2018 and 2017. These same stores generated $2.9 million in sales for the three months ended March 31, 2017 and the addition of two retail storesJune 30, 2018, compared to $3.7 million in January 2018 that had no sales for the three monthssame period ended March 31, 2017. SalesJune 30, 2017, a decrease of the four stores opened after March 31, 2017 were approximately $563,000 for the three months ended March 31, 2018, compared20.8%. With regard to $0 for the three months ended March 31, 2017. Sales for the two stores acquired in January 2018 were approximately $1,262,000 for the three months ended March 31, 2018. The Company also hadsame store closures in early 2017 that had sales, of $112,330 for the three months ended March 31, 2017 and $0 for the three months ended March 31, 2018. While revenues in the Nevada and California markets have increased comparing 2018 to 2017, revenuesour revenue in the Colorado market havehas declined comparing the three months ended March 31,June 30, 2018 to the same periodthree months ended June 30, 2017 by approximately $212,000 or 9% primarily due to the loss of customers when we consolidated two Pueblo locations in 2017.the first quarter of 2018. While there was a loss of some revenue from customers where stores were consolidated, all operating costs were eliminated from the store that was closed and consolidated into another store location. Revenue in the California market declined by $249,000 or 36% primarily due to the large fires in the Santa Rosa area in October 2017 which closed our store for 17 days due to mandatory evacuations. The Santa Rosa fires also impacted our commercial customer base and revenues in the Santa Rosa area have not returned to their pre-October 2017 revenue levels. With regard to the Nevada market, our store in Nevada had a large one-time sale of $288,000 in the second quarter of 2017 for a new customer buildout for which there was no similar sales from a customer buildout in the second quarter of 2018. In the Colorado market, we are not seeing additional commercial grows as this market has matured and is going through a consolidation.

The Company had the same 9 stores opened for the entire three months ended March 31, 2018 and 2017. These same stores generated $2.6 million in sales for the three months ended March 31, 2018, compared to $2.5 million in sales for the same period ended March 31, 2017, an increase of 3.4%.

Cost of Goods Sold

Cost of goods sold for the three months ended March 31,June 30, 2018 increased approximately $1.3$2.5 million, or 68%83.2%, to approximately $3.2$5.4 million, as compared to $1.9approximately $3 million for the three months ended March 31,June 30, 2017. The increase in cost of goods sold was primarily due to the 70%74% increase in sales comparing the three months ended March 31,June 30, 2018 to the same period in 2017. The increase in cost of goods sold is directly attributable to the increase in the number of stores as noted above.

Gross profit was approximately $1.7 million for the three months ended June 30, 2018, compared to approximately $1.2 million for the three months ended March 31, 2018, compared to approximately $.68 million for the three months ended March 31,June 30, 2017, an increase of approximately $509,000$579,000 or 75%50%. Gross profit as a percentage of sales was 27.2%24.2% for the three months ended March 31,June 30, 2018, compared to 26.3%28% for the three months ended March 31,June 30, 2017. The slight increasedecrease in the gross profit percentage is due to more advantageous pricing with vendors do1) the increase in sales to commercial customers that have lower margins than retail customers and 2) the higher cost of inventory for acquired companies. As we acquire companies, the cost of their inventory, recorded at fair market value, has an initial higher cost than pre-acquisition inventory. As those items are being sold, since they have a higher cost, margins are lower. Once the acquired inventory is sold by us, which takes approximately three months, the cost basis of inventory replaced is our increasing purchasing power.normal cost basis (which is typically lower than our acquired inventory cost basis), which will be realized in future periods gross margin. Commercial customers make up the majority of our revenues and we continue to target large commercial customers. The Company continues to focus on higher margin items and proprietary additives and other consumables that provide higher margin opportunities for us.

Operating Expenses

Operating expenses are comprised of store operations, primarily payroll, rent and utilities, and corporate overhead. Store operating costs were $892,858approximately $1.1 million for the three months ended March 31,June 30, 2018 and $541,902approximately $750,000 for the three months ended March 31,June 30, 2017, an increase of $350,956approximately $399,000 or 65%53%. The increase in store operating costs was directly attributable to the 70%74% increase in sales andfrom the addition of six (6)ten locations that were not open for any portion of the three months ended March 31,June 30, 2017 and one store that was opened May 2017. Of the sixten locations added since the first quarter ofJune 30, 2017, four (4)three were added in 2017 and two (2)seven were added by acquisition in January 2018. Store operating costs as a percentage of sales were 20.4%16.1% for the three months ended March 31,June 30, 2018, compared to 21%18.2% for the three months ended March 31,June 30, 2017. Operating costs, as a percentage of revenue, are affected by seasonality. The first quartersecond and fourth quarterthird quarters are generally lowerhigher revenue months due to the shorterpeak outdoor growing season. While storeseason during those months. Store operating costs were negativelypositively impacted by the effectsacquisitions of seasonality they were positively affected by the acquisition of the twonew stores in 2018 which have a lower percentage of operating costs to revenues due to their larger size.size and higher volume. The net impact, as noted above, was lower store operating costs as a percentage of revenues. Corporate overhead was 21.8%17% of revenue for the three months ended March 31,June 30, 2018 and 16.3%18% for the three months ended March 31,June 30, 2017. Corporate overhead is comprised of general and administrative costs, share based compensation, depreciation and amortization and corporate salaries and related expenses and was $956,722approximately $1.2 million for the three months ended March 31,June 30, 2018, compared to $421,116approximately $739,000 for the three months ended March 31,June 30, 2017. The increase in salaries and related expense from 2017 to 2018 was due primarily to the increase in corporate staff to support expanding operations including purchased store integrations, accounting and finance, information systems, purchasing and commercial sales to increasestaff, and online sales presence. It should be noted that when we consummate a new acquisition, the purchasing and back office accounting functions are stripped from the new acquisitions and those functions are absorbed into our outside sales efforts.existing centralized purchasing and accounting and finance departments, thus delivering cost savings. Corporate salaries and related payroll costs as a percentage of sales were 7.6%5.5% for the three months ended March 31,June 30, 2018 compared to 5.3%4.1% for the three months ended March 31,June 30, 2017. General &and administrative expenses comprised mainly of advertising and promotions, travel & entertainment, professional fees and insurance, were $363,778approximately $399,000 for the three months ended March 31,June 30, 2018 and $187,153approximately $225,000 for the three months ended March 31,June 30, 2017, with a majority of the increase related to advertising and promotion, and travel and entertainment.entertainment and legal fees. In the second quarter 2018, we incurred legal and audit fees related to two acquisitions and we incurred costs related to our first annual shareholders meeting held in April 2018. These types of costs were not incurred during the quarter ended June 30, 2017. General and administrative costs as a percentage of revenue were 8.3%5.6% for the three months ended March 31,June 30, 2018, compared to 7.2% for the three months ended March 31,and 2017. As noted earlier, corporate overhead includes non-cash expenses, consisting primarily of depreciation and share based compensation, which was approximately $261,212$408,000 for the three months ended March 31,June 30, 2018, compared to approximately $97,523$345,000 for the three months ended June 30, 2017.

Net Loss

The net loss for the three months ended June 30, 2018 was $929,959, compared to a net loss of $340,375 for the three months ended June 30, 2017. The increase in the net loss from 2017 to 2018 of $589,584 was primarily due to (1) an increase in amortization of debt discount of $304,842, a non-cash expense, and (2) increases in other corporate overhead of $463,729. The increase in costs noted above were offset by the $180,000 increase in net margin contribution in 2018 after deducting store operating costs.

Comparison of the six months ended June 30, 2018 to June 30, 2017

The following table presents certain consolidated statement of operations information and presentation of that data as a $ change from year-to-year.

Revenue

Net revenue for the six months ended June 30, 2018 increased approximately $4.8 million, or 72%, to approximately $11.5 million, compared to approximately $6.7 million for the six months ended June 30, 2017. The increase in revenue was due to the addition of ten new stores opened or acquired after June 30, 2017 and one new store acquired in May 2017, offset by the decline in same store sales as noted below. The 11 new stores contributed $6.1 million in revenue for the quarter ended June 30, 2018. The chart below shows sales by market for the six months ended June 30, 2018 and 2017. The Company also had consolidated some store in 2017 and 2018 that had sales of $660,713 for the six months ended June 30, 2017 and $120,426 for the six months ended June 30, 2018.

While the Company continues to focus on the six markets noted below and the growth opportunities that exist in each market we also are focusing on new store acquisitions, proprietary products, and developing our online and Amazon sales, which we expect to contribute to sales in the third quarter of 2018.

Overall while our sales in the Colorado market have seen a decline of approximately $243,000 or 5.9%, as noted above, comparing the six months ended June 30, 2018 to the six months ended June 30, 2017. Most of that reduction in revenues comparing the six months ended June 30, 2018 to the six months ended June 30. 2017 resulted from the loss of customers from the consolidation of stores, offset by revenue from a new store which opened in September 2017. It should be noted that while there was a loss of some revenue from customers where stores were consolidated, all operating costs have been eliminated from the store that was closed and consolidated into another store location. Although Colorado is a more mature market with no recent growth, we continue to focus selling efforts in building growth in this market. We note that our sales in the Denver store increased 42%, comparing the quarter ended June 30,2018 to the quarter ended March 31, 2018.

Our sales in the California market have seen growth of approximately $1.9 million primarily from the addition of three new stores through acquisitions offset by a decline in revenues resulting from the Santa Rosa fires in October 2017, as discussed further below in the same store sales analysis, comparing the six months ended June 30, 2018 to the six months ended June 30, 2017. The California market experienced slower grow in the current quarter as a result of a change in the regulatory environment, and the implementation of new rules and regulations which have slowed the issuance of new licenses. However, the Company is positioned to grow as new licenses are issued. Sales in our Santa Rosa store decreased only 5%, comparing the quarter ended June 30,2018 to the quarter ended March 31,2018, suggesting a stabilization in this market. Further, with the recent acquisition of Santa Rosa Hydro, one of the country’s largest hydroponic store, the Company projects to add an incremental $2.0 million in sales in the Santa Rosa market.

Revenues in the Rhode Island and Michigan markets are the result of these new acquisitions in 2018 for which there was no comparable revenue in 2017. The Company is pursuing new store acquisitions in both of these markets and believes that these markets will be growth markets in the third and fourth quarters of 2018.

Our revenue in the Nevada market increased by $151,000 comparing the six months ended June 30, 2018 to six months ended June 30, 2017, despite the fact that a large one-time $288,000 sale to a commercial customer during the six months ended June 30, 2017 related to this customer’s initial buildout of its commercial grow facility for which there was no comparable one-time sale for the six months ended June 30, 2018.

The increase in the Washington market is due to a new store acquisition in May 2017, for which there were only revenue for approximately one and a half months in 2017 compare to a full six months for 2018.

The Company had the same 7 stores opened for the entire six months ended June 30, 2018 and 2017. These same stores generated $5.4 million in sales for the six months ended June 30, 2018, compared to $5.9 million in sales for the same period ended June 30, 2017, a decrease of 9.7%. With regard to same store sales, total revenues in our stores in Colorado have declined comparing the six months ended June 30, 2018 to the same period in 2017 by approximately $444,000 or 11%. primarily due to the loss of customers when we consolidated two Pueblo locations in the first quarter of 2018. While there was a loss of some revenues from customers where stores were consolidated, all operating costs were eliminated from the store that was closed and consolidated into another store location. Our revenue in the California market has declined by approximately $123,000 or 12% primarily due to the effects of the large fires in the Santa Rosa area in October 2017 which impacted our commercial customer base. Revenues in the Santa Rosa market have not recovered from the pre-fire sale levels. Our revenue in the Nevada market was relatively flat with a slight 1%, but revenue from the six months ended June 30, 2017 includes one-time sales of approximately $288,000 to a customer that was doing an initial build out of a grow facility for which there was no comparable one-time sale in 2018.

Cost of Goods Sold

Cost of goods sold for the six months ended June 30, 2018 increased approximately $3.8 million, or 77%, to approximately $8.6 million, as compared to $4.8 million for the six months ended June 30, 2017. The increase in cost of goods sold was due to the 72% increase in sales comparing the six months ended June 30, 2018 to the same period in 2017. The increase in cost of goods sold is directly attributable to the increase in the number of stores as noted above.

Gross profit was approximately $2.9 million for the six months ended June 30, 2018, compared to approximately $1.8 million for the six months ended June 30, 2017, an increase of approximately $1.1 million or 58%. Gross profit as a percentage of sales was 25.3% for the six months ended June 30, 2018, compared to 27.3% for the six months ended June 30, 2017. The slight decrease in the gross profit percentage is due to 1) the increase in sales to commercial customers that have lower margins than retail customers and 2) the higher cost of inventory for acquired companies. As we acquire companies, the cost of their inventory, recorded at fair market value, has an initial higher cost than pre-acquisition inventory. As those items are being sold, since they have a higher cost, margins are lower. Once the acquired inventory is sold by us, which normally takes approximately three months, the cost basis of inventory replaced is at our normal cost basis (which is typically lower than our acquired inventory cost basis), which will be realized in future periods gross margin. Commercial customers make up the majority of our revenues and we continue to target large commercial customers. The Company continues to focus on higher margin items and proprietary additives and other consumables that provide higher margin opportunities for us.

Operating Expenses

Operating expenses are comprised of store operations, primarily payroll, rent and utilities, and corporate overhead. Store operating costs were approximately $2 million for the six months ended June 30, 2018 compared to approximately $1.3 million for the six months ended June 30, 2017, an increase of approximately $733,000 or 56%. The increase in store operating costs was directly attributable to the 72% increase in sales from the addition of ten locations that were not open for any portion of the six months ended June 30, 2017 and one store that was opened May 2017. Of the ten locations added since June 30, 2017, three were added in 2017 and seven were added by acquisition in 2018. Store operating costs as a percentage of sales were 17.6% for the six months ended June 30, 2018, compared to 19.4% for the six months ended June 30, 2017. Operating costs, as a percentage of revenue, are affected by seasonality. The second quarter and third quarters are generally higher revenue months due to peak outdoor growing season during those months. Store operating costs were positively impacted by the acquisitions of new stores in 2018 which have a lower percentage of operating costs to revenues due to their larger size and higher volume. The net impact, as noted above, was lower store operating costs as a percentage of revenues. Corporate overhead was 19% of revenue for the six months ended June 30, 2018 and 17.2% for the six months ended June 30, 2017. Corporate overhead is comprised of general and administrative costs, share based compensation, depreciation and amortization and corporate salaries and was approximately $2.2 million for the six months ended June 30, 2018, compared to approximately $1.2 million for the six months ended June 30, 2017. The increase in salaries expense from 2017 to 2018 was due primarily to the increase in corporate staff to support expanding operations including, purchased store integration, accounting and finance, information systems, purchasing and commercial sales staff, and online sales presence. It should be noted that when we consummate a new acquisition, the purchasing and back office accounting functions are stripped from the new acquisitions and those functions are absorbed into our existing centralized purchasing and accounting and finance departments thus delivering cost savings. Corporate salaries as a percentage of sales were 6.3% for the six months ended June 30, 2018 compared to 4.6% for the six months ended June 30, 2017. General & administrative expenses comprised mainly of advertising and promotions, travel & entertainment, professional fees, insurance and legal fees, were approximately $763,000 for the six months ended June 30, 2018 and approximately $407,000 for the six months ended June 30, 2017, with a majority of the increase related to advertising and promotion, travel and entertainment and legal fees. For the six months ended June 30, 2018 we incurred legal and audit fees related to four acquisitions and costs related to our first annual shareholders meeting. These costs were not incurred for the six months ended June 30, 2017. General and administrative costs as a percentage of revenue were 6.6% for the six months ended June 30, 2018, compared to 6.1% for the six months ended June 30, 2017.

As noted earlier, corporate overhead includes non-cash expenses, consisting primarily of depreciation and share based compensation, which was approximately $680,000 for the six months ended June 30, 2018, compared to approximately $442,000 for the six months ended June 30, 2017. The increase in share-based compensation from $77,000$402,000 in 2017 to $216,200$553,000 in 2018 is due to an increase in 1) non-cash compensation to consultants, 2) stock issued to employees, and 3) the fair market value of options issued to employees.

Net Income (Loss)

The net loss for the threesix months ended March 31,June 30, 2018 was $953,430,approximately $1.9 million, compared to a net loss of $283,309approximately $624,000 for the threesix months ended March 31,June 30, 2017. The increase in the net loss from 2017 to 2018 of $670,121approximately $1.3 million was primarily due to 1) increases in non-cash expenses, share based compensation and amortization of debt discount which accounted for $456,455of approximately $860,000 of the increase.increase and 2) an increase of approximately $778,000 in general and administrative and payroll costs. The increase in costs noted above were offset by the $355,800 increase in net margin contribution in 2018 after deducting store operating costs. Non-cash shares-based compensation increased $139,200$151,000 and non-cash amortization of debt discount increased $317,255. Other increases$622,000. Amortization of debt discount did not exist in corporate overhead as discussed above accounted for the remaining $213,666 increase.2017.

Operating Activities

Net cash used in operating activities for the threesix months ended March 31,June 30, 2018 was approximately $1.8$3.5 million compared to $1approximately $1.6 million for threesix months ended March 31,June 30, 2017. Cash provided by operating activities is driven by our net loss and adjusted by non-cash items as well as changes in operating assets and liabilities. Non-cash adjustments primarily include depreciation, amortization of intangible assets, share based compensation expense and amortization of debt discount. Non-cash adjustment totaled $578,466$1,302,437 and $97,522$442,455 for the threesix months ended March 31,June 30, 2018 and 2017, respectively, so non-cash adjustments had a greater positive impact on net cash provided by operating activities for the threesix months ended March 31,June 30, 2018 than the same period in 2017. The increase in the net cash used in operating activities was related to the increase in the net loss of $670,121approximately $1.3 million comparing the threesix months ended March 31,June 30, 2017 to the threesix months ended March 31,June 30, 2018, an increase in inventory of $2,127,430$3,503,677 (primarily due to the four (4) acquisitions in January 2018), an increase in accounts receivable of $91,548,$300,741, offset by an increase in accounts payable and other current liabilities of $755,299.$848,036. The increase in accounts payable and other accrued expenses was attributable to the increase in the number of operating stores in 2018.

Net cash used in operating activities for the threesix months ended March 31,June 30, 2017 was $956,988.approximately $1.6 million. This amount was primarily related to increases of inventory of 943,002,approximately $1.8 million, accounts receivable of $116,347,$150,993, offset by an increase in accounts payable and other current liabilities of $307,835.$890,359. The increase in inventory and a corresponding increase in trade payables was attributable to both an increase in revenues and an increase in the number of operating stores between December 31, 2016 and March 31,June 30, 2017.

Net cash used in investing activities was $661,023approximately $1.1 million for the threesix months ended March 31,June 30, 2018 and $379,761approximately $659,000 for the threesix months ended March 31,June 30, 2017. Investing activities in 2018 were primarily attributable to twofour (4) store acquisitions in January 2018. Investing activities in 2017 related the purchase of vehicles and store equipment to support new store operations. Between January 31,1, 2017 and March 31,June 30, 2017, the Company opened 4 new locations.

Net cash provided by financing activities for the threesix months ended March 31,June 30, 2018 was approximately $10$20.8 million and represented approximately $10.0 million from the proceeds of a private placement of our Common Stock which closed in May 2018, $9 million in proceeds from a convertible debt offering which closed in January 2018, and proceeds from the exercise of warrants and common stock options of approximately $1.2$2.1 million. Net cash provided by financing activities for the threesix months ended March 31,June 30, 2017 was $2.1$3.7 million and was primarily from proceeds from the sales of Common Stock, net of offering costs.costs ($3.2 million) and proceeds from the exercise of warrants ($500,000).

Use of Non-GAAP Financial Information

The Company believes that the presentation of results excluding certain items in “Adjusted EBITDA,” such as non-cash equity compensation charges, provides meaningful supplemental information to both management and investors, facilitating the evaluation of performance across reporting periods. The Company uses these non-GAAP measures for internal planning and reporting purposes. These non-GAAP measures are not in accordance with, or an alternative for, generally accepted accounting principles and may be different from non-GAAP measures used by other companies. The presentation of this additional information is not meant to be considered in isolation or as a substitute for net income or net income per share prepared in accordance with generally accepted accounting principles.

Set forth below is a reconciliation of Adjusted EBITDA to net income (loss):

LIQUIDITY AND CAPITAL RESOURCES

As of March 31,June 30, 2018, we had working capital of approximately $14.3$24.5 million, compared to working capital of approximately $5.6 million as of December 31, 2017, an increase of approximately $8.7$18.8 million. The increase in working capital from December 31, 2017 to March 31,June 30, 2018 was due primarily to the receipt of proceeds from, an equity private placement offering of $10 million, a convertible debt offering of $9 million and proceeds from the exercise of warrants and options of $1.2$2.1 million. At March 31,June 30, 2018, we had cash and cash equivalents of approximately $8.8$17.4 million. WeAs of the date of this filing, we believe that existing cash and cash equivalents are sufficient to fund existing operations for the next twelve months.

We anticipate that we will need additional financing in the future to continue to acquire and open new stores. To date we have financed our operations through the issuance and sale of common stock,Common Stock, convertible notes and warrants.

Financing Activities

2017 Private Placements

On March 10, 2017, the Company closed a private placement of a total of 825,000 units of its securities to 4 accredited investors. Each unit consisted of (i) one share of the Company’s common stockCommon Stock and (ii) one 5-year warrant to purchase one share of common stockCommon Stock at an exercise price of $2.75 per share. The Company raised an aggregate of $1,650,000 gross proceeds in the offering.

On May 15, 2017, the Company closed a private placement of a total of 1,000,000 units of its securities through GVC Capital LLC (“GVC Capital”) as its placement agent. Each unit consisted of (i) one share of the Company’s common stockCommon Stock and (ii) one 5-year warrant to purchase one share of common stockCommon Stock at an exercise price of $2.75 per share. The Company raised an aggregate of $2,000,000 gross proceeds in the offering. The Company paid GVC Capital total compensation for its services as follows: (i) it issued GVC 5-year warrants to purchase 75,000 shares at $2.00 per share and 5-year warrants to purchase 75,000 shares at $2.75 per share (for which GVC paid $100), (ii) it paid GVC a cash fee of $150,000, (iii) it paid GVC a non-accountable expense allowance of $60,000, and (iv) it agreed to pay GVC a warrant exercise fee equal to 3% of all sums received by the Company from the exercise of 750,000 warrants (excluding the 250,000 warrants issued to Merida Capital Partners, LP) when they are exercised.

2018 Private Placement

On January 17, 2018, the Company completed a private placement of a total of 36 units of its securities at the price of $250,000 per unit. Each unit consisted of (i) a .1% unsecured convertible promissory note in the principal amount of $250,000, and (ii) a 3-year warrant entitling the holder to purchase 37,500 shares of common stock,Common Stock, at a price of $.01 per share or through cashless exercise. The Company raised gross proceeds of $9,000,000 from 23 accredited investors in the offering.

On May 9, 2018, subsequent to the quarter ended March 31, 2018, the Company completed a private placement of a total of 33.33 units of the Company’s securities at the price of $300,000 per unit pursuant to Section 4(a)(2) of the Securities Act and Rule 506 of Regulation D promulgated under the Securities Act. Each unit consists of (i) 100,000 shares of the Company’s $.001 par value common stockCommon Stock and (ii) 50,000 3-year warrants, , each entitling the holder to purchase one share of the Company’s common stock,Common Stock, at a price of $.35 per share or through cashless exercise. The Company raised a total of $10,000,000 from three accredited investors.

CriticalCritical Accounting Policies, Judgments and Estimates

Use of Estimates

The preparation of these consolidated financial statements in conformity with accounting principles generally accepted in the United States (U.S. GAAP) requires management to make a number of estimates and assumptions related to the reported amount of assets and liabilities and the disclosure of contingent assets and liabilities at the date of the consolidated financial statements and the reported amounts of revenues and expenses during the period. Significant items subject to such estimates and assumptions include the carrying amount of intangible assets; valuation allowances and reserves for receivables, inventory and deferred income taxes; revenue recognition related to contracts accounted for under the percentage of completion method; share-based compensation; and loss contingencies, including those related to litigation. Actual results could differ from those estimates.

Accounts Receivable and Concentration of Credit Risk

Accounts receivable are recorded at the invoiced amounts less an allowance for doubtful accounts and do not bear interest. The allowance for doubtful accounts is based on our estimate of the amount of probable credit losses in our accounts receivable. We determine the allowance for doubtful accounts based upon an aging of accounts receivable, historical experience and management judgment. Accounts receivable balances are reviewed individually for collectability, and balances are charged off against the allowance when we determine that the potential for recovery is remote. An allowance for doubtful accounts of approximately $97,829 has been reserved as of March 31,June 30, 2018 and December 31, 2017.

We are exposed to credit risk in the normal course of business, primarily related to accounts receivable. We are affected by general economic conditions in the United States. To limit credit risk, management periodically reviews and evaluates the financial condition of its customers and maintains an allowance for doubtful accounts. As of March 31,June 30, 2018, and December 31, 2017, we do not believe that we have significant credit risk.

Fair Value of Financial Instruments

The carrying amounts of our financial instruments, including accounts receivable and accounts payable, are carried at cost, which approximates their fair value due to their short-term maturities. We believe that the carrying value of notes payable with third parties, including their current portion, approximate their fair value, as those instruments carry market interest rates based on our current financial condition and liquidity. We believe the amounts due to related parties also approximate their fair value, as their carried interest rates are consistent with those of our notes payable with third parties.

Long-lived Assets

We evaluate the carrying value of long-lived assets for impairment on an annual basis or whenever events or changes in circumstances indicate that the carrying amounts may not be recoverable. An asset is considered to be impaired when the anticipated undiscounted future cash flows of an asset group are estimated to be less than its carrying value. The amount of impairment recognized is the difference between the carrying value of the asset group and its fair value. Fair value estimates are based on assumptions concerning the amount and timing of estimated future cash flows. No impairment was determined as of March 31,June 30, 2018 and December 31, 2017.

Revenue Recognition

Revenue on product sales is recognized upon delivery or shipment. Customer deposits and lay away sales are not reported as revenue until final payment is received and the merchandise has been delivery.

Stock-based Compensation

We account for stock-based awards at fair value on the date of grant and recognize compensation over the service period that they are expected to vest. We estimate the fair value of stock options and stock purchase warrants using the Black-Scholes option pricing model. The estimated value of the portion of a stock-based award that is ultimately expected to vest, taking into consideration estimated forfeitures, is recognized as expense over the requisite service periods. The estimate of stock awards that will ultimately vest requires judgment, and to the extent that actual forfeitures differ from estimated forfeitures, such differences are accounted for as a cumulative adjustment to compensation expenses and recorded in the period that estimates are revised.

OFF-BALANCE SHEET ARRANGEMENTS

We do not have any off-balance sheet arrangements (as that term is defined in Item 303 of Regulation S-K) that are reasonably likely to have a current or future material effect on our financial condition, revenue or expenses, results of operations, liquidity, capital expenditures or capital resources.

RECENTLY ISSUED OR ADOPTED ACCOUNTING STANDARDS

In May 2014, the FASB issued guidance creating the ASC Section 606, “Revenue from Contracts with Customers”.  The new section will replace Section 605, “Revenue Recognition” and creates modifications to various other revenue accounting standards for specialized transactions and industries.  The section is intended to conform revenue accounting principles with a concurrently issued International Financial Reporting Standards with previously differing treatment between United States practice and those of much of the rest of the world, as well as, to enhance disclosures related to disaggregated revenue information.  The updated guidance was effective for annual reporting periods beginning on or after December 15, 2016, and interim periods within those annual periods. On July 9, 2015, the FASB approved a one-year delay of the effective date. The Company adopted the new provisions of this accounting standard at the beginning of fiscal year 2018 and its adoption did not have a material impact on the consolidated financial statements.

In July 2015, the FASB issued Accounting Standards Update (“ASU”) 2015-11, “Simplifying the Measurement of Inventory.” Under this ASU, inventory will be measured at the “lower of cost and net realizable value” and options that currently exist for “market value” will be eliminated. The ASU defines net realizable value as the “estimated selling prices in the ordinary course of business, less reasonably predictable costs of completion, disposal, and transportation.” No other changes were made to the current guidance on inventory measurement. ASU 2015-11 is effective for interim and annual periods beginning after December 15, 2016. This update was adopted by the Company in the first quarter of fiscal year 2017. There was no material impact on the Company's consolidated financial statements as a result of the adoption of this accounting standard.

In November 2015, the FASB issued ASU No. 2015-17, “Balance Sheet Classification of Deferred Taxes”. The new guidance eliminates the requirement to separate deferred income tax liabilities and assets into current and noncurrent amounts. The amendments will require that deferred tax liabilities and assets be classified as noncurrent in a classified statement of financial position. The updated guidance will be effective for fiscal years beginning after December 15, 2016, including interim periods within those annual periods. The adoption of this standard did not have a material impact on the consolidated financial statements.

In January 2016, the FASB issued ASU 2016-01,Financial Instruments-Overall: Recognition and Measurement of Financial Assets and Financial Liabilities , which requires that (i) all equity investments, other than equity-method investments, in unconsolidated entities generally be measured at fair value through earnings and (ii) when the fair value option has been elected for financial liabilities, changes in fair value due to instrument-specific credit risk will be recognized separately in other comprehensive income. Additionally, the ASU 2016-01 changes the disclosure requirements for financial instruments. The new standard will be effective for the Company starting in the first quarter of fiscal 2019. Early adoption is permitted for certain provisions. The Company is in the process of determining the effects the adoption will have on its consolidated financial statements as well as whether to adopt certain provisions early.

In February 2016, the FASB issued ASU 2016-02, “Leases” (Topic 842). This guidance will be effective for public entities for fiscal years beginning after December 15, 2018 including the interim periods within those fiscal years. Early application is permitted. Under the new provisions, all lessees will report a right-of-use asset and a liability for the obligation to make payments for all leases with the exception of those leases with a term of 12 months or less. All other leases will fall into one of two categories: (i) Financing leases, similar to capital leases, which will require the recognition of an asset and liability, measured at the present value of the lease payments and (ii) Operating leases which will require the recognition of an asset and liability measured at the present value of the lease payments. Lessor accounting remains substantially unchanged with the exception that no leases entered into after the effective date will be classified as leveraged leases. For sale leaseback transactions, the sale will only be recognized if the criteria in the new revenue recognition standard are met. The Company is currently evaluating the impact of adopting this guidance.

In March 2016, the FASB issued ASU 2016-09,Improvements to Employee Share-Based Payment Accounting, which amends ASC Topic 718, Compensation – Stock Compensation. ASU 2016-09 includes provisions intended to simplify various aspects related to how share-based payments are accounted for and presented in the financial statements. ASU 2016-09 is effective for public entities for annual reporting periods beginning after December 15, 2016, and interim periods within that reporting period. Early adoption is permitted in any interim or annual period, with any adjustments reflected as of the beginning of the fiscal year of adoption. We adopted this guidance effective January 2, 2017, and the adoption did not have a material effect on our consolidated financial statements.

In January 2017, the FASB issued ASU 2017-04 simplifying the accounting for goodwill impairment for all entities. The new guidance eliminates the requirement to calculate the implied fair value of goodwill (Step 2 of the current two-step goodwill impairment test under ASC 350). Instead, entities will record an impairment charge based on the excess of a reporting unit’s carrying amount over its fair value (Step 1 of the current two-step goodwill impairment test). The ASU is effective prospectively for reporting periods beginning after December 15, 2019, with early adoption permitted for annual and interim goodwill impairment testing dates after January 1, 2017. We are currently evaluating the impact of the new guidance on our goodwill impairment testing process and consolidated financial statements.

On August 28, 2017, the FASB issued ASU 2017-12, “Derivatives and Hedging,” which better aligns risk management activities and financial reporting for hedging relationships through changes to both the designation and measurement guidance for qualifying hedging relationships and the presentation of hedge results. The amendments expand and refine hedge accounting for both nonfinancial and financial risk components and in some situations better align the recognition and presentation of the effects of the hedging instrument and the hedged item in the financial statements. The new standard will be effective for the Company as of January 1, 2019. Early adoption is permitted. We do not believe the adoption of this new standard will have any impact on our consolidated financial statements and footnote disclosures.

ITEM 3. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK.

We are a smaller reporting company and are not required to provide the information under this item pursuant to Regulation S-K.

ITEM 4. CONTROLS AND PROCEDURES.

Evaluation of Disclosure Controls and Procedures

Management maintains “disclosure controls and procedures,” as such term is defined in Rule 13a-15(e) under the Securities Exchange Act of 1934 (the “Exchange Act”), that are designed to ensure that information required to be disclosed in our Exchange Act reports is recorded, processed, summarized and reported within the time periods specified in the SEC rules and forms, and that such information is accumulated and communicated to management, including our Chief Executive Officer and Chief Financial Officer, to allow timely decisions regarding required disclosure.

In connection with the preparation of this Quarterly Report on Form 10-Q, an evaluation was carried out by management, with the participation of our Chief Executive Officer and Chief Financial Officer, of the effectiveness of our disclosure controls and procedures (as defined in Rules 13a-15(e) and 15d-15(e) under the Exchange Act) as of March 31,June 30, 2018.

Based on that evaluation, management concluded, that our disclosure controls and procedures were effective as of March 31,June 30, 2018 in recording, processing, summarizing, and reporting information required to be disclosed, within the time periods specified in the SEC’s rules and forms, and that such information is accumulated and communicated to management, including our Chief Executive Officer and Chief Financial Officer, as appropriate, to allow timely decisions regarding required disclosure.

Changes in Internal Controls over Financial Reporting

As of the end of the period covered by this report, there have been no changes in the internal controls over financial reporting that materially affected, or are reasonably likely to materially affect, our internal control over financial reporting subsequent to the date of management’s last evaluation.

PART II – OTHER INFORMATION

Item 1. Legal Proceedings

None

Item 1A. Risk Factors

As a smaller reporting company, we are not required to provide the information required by this item.

Item 2. Unregistered Sales of Equity Securities and Use of Proceeds

None.On April 12, 2018, the Company entered into an asset purchase agreement (the “Purchase Agreement”) through its wholly-owned subsidiary, GrowGeneration Michigan Corp., with Superior Growers Supply, Inc. (“Superior Growers”), to purchase substantially all of the assets of Superior Growers’ business located in Michigan. The assets subject to the sale under the Purchase Agreement included inventories, fixed assets, tangible personal property, intangible personal property and contracts. The Company agreed to pay Superior Growers approximately a total of $817,950 and 75,000 shares of Common Stock of the Company, valued at approximately $290,000, as consideration for the assets.

On May 9, 2018, the Company completed a private placement of a total of 33.33 units of the Company’s securities at the price of $300,000 per unit pursuant to Section 4(a)(2) of the Securities Act and Rule 506 of Regulation D promulgated under the Securities Act. Each unit consists of (i) 100,000 shares of the Company’s $.001 par value common stock and (ii) 50,000 3-year warrants, each entitling the holder to purchase one share of the Company’s common stock, at a price of $.35 per share or through cashless exercise. The Company raised a total of $10,000,000 from three accredited investors.

Item 3. Defaults upon Senior Securities

None.

Item 4. Mine Safety Disclosures

Not applicable.

Item 5. Other Information

None.

Item 6. Exhibits

The following exhibits are included and filed with this report.

* Furnished and not filed.

** Pursuant to Rule 402 of Regulation S-T, the interactive files on Exhibit 101 hereto are deemed not filed for purposes of Section 11 of the Securities Act of 1933, as amended, are deemed not filed for purposes of Section 18 of the Securities Exchange Act of 1934, as amended, or otherwise subject to liability under those sections, and are not part of any registration statement to which they relate.

SIGNATURES

Pursuant to the requirements of the Securities and Exchange Act of 1934, the Registrant has duly caused this Report to be signed on its behalf by the undersigned, thereunto duly authorized on May 15,August 14, 2018.

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