QUARTERLY REPORT PURSUANT TO SECTIONS 13 OR 15 (d) OF THE SECURITIES AND EXCHANGE ACT OF 1934

(Former name, former address and former fiscal year, if changed since last report)

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes ☒ No ☐

Indicate by check mark whether the registrant has submitted electronically every Interactive Data File required to be submitted pursuant to Rule 405 of Regulation S-T (ss.232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit such files). Yes ☒ No ☐

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, smaller reporting company, or an emerging growth company. See the definitions of “large accelerated filer,” “accelerated filer,” “smaller reporting company” and “emerging growth company” in Rule 12b-2 of the Exchange Act:

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). Yes ☐ No ☒

The number of shares outstanding of the registrant’s common stock, $0.001 par value, as of August ~~8, 2019~~6, 2020 was ~~57,651,187~~ 69,585,628 shares.

The accompanying notes are an integral part of these unaudited consolidated financial statements

Business—Celsius Holdings, Inc. (the “Company” or “Celsius Holdings”) was incorporated under the laws of the State of Nevada on April 26, 2005. On January 24, 2007, the Company entered into a merger agreement and plan of reorganization with Elite FX, Inc., a Florida corporation. Under the terms of the Merger Agreement, Elite FX, Inc. was merged into the Company’s subsidiary, Celsius, Inc. and became a wholly-owned subsidiary of the Company on January 26, 2007. In addition, on March 28, 2007 the Company established Celsius Netshipments, Inc. a Florida corporation as a subsidiary of the Company.

On February 7, 2018, the Company established Celsius Asia Holdings Limited a Hong Kong corporation as a wholly-owned subsidiary of the Company. On February 7, ~~2017~~2018 Celsius China Holdings Limited a Hong Kong corporation became a wholly-owned subsidiary of Celsius Asia Holdings Limited and on May 9, ~~2017,~~2018, Celsius Asia Holdings Limited established Celsius (Beijing) Beverage Limited, a China corporation as a wholly-owned subsidiary of Celsius Asia Holdings Limited.

On October 25, 2019, the Company acquired 100% of Func Food Group, Oyj (“Func Food”). The Acquisition was structured as a purchase of all of Func Food’s equity shares and a restructuring of Func Food’s pre-existing debt. Func Food was the Nordic distributor for the Company since 2015. Func Food is a marketer and distributor of nutritional supplements, health food products, and beverages (see Note 10).

The Company is engaged in the development, marketing, sale and distribution of “functional” calorie-burning fitness beverages under the Celsius® brand name.

Basis of Presentation and Principles of Consolidation –The accompanying unaudited consolidated financial statements have been prepared in accordance with generally accepted accounting principles in the United States of America (“US GAAP”) for interim financial information and with the instructions to Form 10-Q and Article 8-03 of Regulation S-X. Accordingly, the consolidated financial statements do not include all of the information and footnotes required by US GAAP for complete financial statements. In the opinion of management, all adjustments considered necessary for a fair presentation have been included and such adjustments are of a normal recurring nature. These unaudited consolidated financial statements and the accompanying notes should be read in conjunction with the 10K filed for December 31, ~~2018 and the accompanying notes.~~2019. The consolidated financial statements of the Company include the Company and its wholly owned subsidiaries. All material inter-company balances and transactions have been eliminated.

Significant Estimates — The preparation of consolidated financial statements in conformity with accounting principles generally accepted in the United States of America requires management to make estimates and assumptions that affect the reported amounts of assets, liabilities, revenue and expenses and disclosure of contingent assets and liabilities at the date of the financial statements. Actual results could differ from those estimates. Significant estimates include the allowance for doubtful accounts, allowance for inventory obsolescence, the useful lives and values of property, fixtures and equipment, valuation of stock-based compensation, and deferred tax asset valuation allowance.

Reclassification of Prior Year Presentation – Certain prior year amounts in the consolidated statements of cash flows have been reclassified for consistency with the current year presentation. An adjustment has been made to present certain changes in operating assets and liabilities related to the China Settlement as part of the total net changes in operating assets and liabilities, rather than as separately presented items. Additionally, modifications have been made to present the effects of depreciation & amortization, bad debt allowance and inventory excess and obsolescence allowance as adjustments to reconcile net income/(loss) to net cash flows from operating activities, rather than as part of changes in operating assets and liabilities. These reclassifications had no effect on previously reported cash flows from operating, investing, or financing activities.

Segment Reporting— Although the Company has a number of operating divisions, separate segment data has not been presented, as they meet the criteria for aggregation as permitted by ASC Topic 280, Segment Reporting, (formerly Statement of Financial Accounting Standards (SFAS) No. 131,Disclosed About Segments of an Enterprise and Related Information.)

Our chief operating decision-maker is considered to be our Chief Executive Officer (CEO). The CEO reviews financial information presented on a consolidated basis for purposes of making operating decisions and assessing financial performance. The financial information reviewed by the CEO is identical to the information presented in the accompanying consolidated statement of operations. Therefore, the Company has determined that it operates in a single operating segment. For the six months ended June 30, ~~2019~~2020 and ~~2018~~2019 all material assets and revenues of the Company ~~where~~were in the United States except as disclosed in Note 3.

Concentrations of Risk — Substantially all of the Company’s revenue derives from the sale of Celsius ® beverages.

The Company uses single supplier relationships for its raw materials purchases and filling capacity, which potentially subjects the Company to a concentration of business risk. If these suppliers had operational problems or ceased making product available to the Company, operations could be adversely affected.

Financial instruments that potentially subject the Company to concentrations of credit risk consist primarily of cash and cash equivalents and accounts receivable. The Company places its cash and cash equivalents with high-quality financial institutions. At times, balances in the Company’s cash accounts may exceed the Federal Deposit Insurance Corporation limit. At June 30, ~~2019,~~2020, the Company had approximately ~~$4.3~~$18.8 million in excess of the Federal Deposit Insurance Corporation limit.

For the six months ended June 30, ~~2019~~2020 and ~~2018,~~2019, the Company had the following 10 percent or greater concentrations of revenue with its customers:

Revenues from customer A are derived from a customer located in United States and customer B are derived from a customer located in Sweden. Revenues from all other customers were mainly derived in the United States.

At June 30, ~~2019~~2020 and December 31, ~~2018,~~2019, the Company had the following 10 percent or greater concentrations of accounts receivable with its customers:

Cash Equivalents — The Company considers all highly liquid instruments with maturities of three months or less when purchased to be cash equivalents. At June 30, ~~2019~~2020 and ~~2018,~~2019, the Company did not have any investments with maturities of three months or less.

Accounts Receivable — Accounts receivable are reported at net realizable value. The Company establishes an allowance for doubtful accounts based upon factors pertaining to the credit risk of specific customers, historical trends, and other information. Delinquent accounts are written-off when it is determined that the amounts are uncollectible. At June 30, ~~2019~~2020 and December 31, ~~2018,~~2019, there was an allowance for doubtful accounts of ~~$252,325~~$514,000 and ~~$183,000,~~$292,400, respectively.

Inventories— Inventories include only the purchase cost and are stated at the lower of cost and net realizable value. Cost is determined using the FIFO method. Inventories consist of raw materials and finished products. The Company establishes an inventory allowance to reduce the value of the inventory during the period in which such materials and products are no longer usable or marketable. Specifically, the Company reviews inventory utilization during the past twelve months and also customer orders for subsequent months. If there has been no utilization during the last 12 months and there are no orders in-place in future months which will require the use of inventory item, then inventory item will be included as part of the allowance during the period being evaluated. Management will then specifically evaluate whether these items may be utilized within a reasonable time frame (e.g., 3 to 6 months). At June 30, ~~2019~~2020 and December 31, ~~2018,~~2019, the Company recorded an allowance of ~~$259,794~~$728,000 and ~~$74,652~~$865,000 respectively. The changes in the allowance are included in cost of revenue.

Property and Equipment — Property and equipment are stated at cost less accumulated depreciation and amortization. Depreciation of property and equipment is calculated using the straight-line method over the estimated useful life of the asset generally ranging from three to seven years.

Impairment of Long-Lived Assets — In accordance with ASC ~~Topic~~Topics 350 “Goodwill and Other Intangibles” and 360, “Property, Plant, and Equipment” the Company reviews the carrying value of intangibles and other long-lived assets for impairment at least annually or whenever events or changes in circumstances indicate that the carrying amount of an asset may not be recoverable. Recoverability of long-lived assets is measured by comparison of its carrying amount to the undiscounted cash flows that the asset or asset group is expected to generate. If such assets are considered to be impaired, the impairment to be recognized is measured by the amount by which the carrying amount of the property, if any, exceeds its fair value.

Goodwill — The Company records goodwill when the consideration paid for an acquisition exceeds the fair value of net tangible and intangible assets acquired, including related tax effects. Goodwill is not amortized; instead goodwill is tested for impairment on an annual basis, or more frequently if the Company believes indicators of impairment exist. The Company first assesses qualitative factors to determine whether it is more-likely-than-not that the fair value of a reporting unit is less than its carrying value. If the Company determines that the fair value is less than the carrying value, the Company will recognize an impairment charge based on the excess of a reporting unit’s carrying value over its fair value. At June 30, 2020, there were no indicators of impairment.

Revenue Recognition — As of January 1, 2018, the Company adopted Revenue from Contracts with Customers (Topic 606) (“ASC 606”). The new guidance sets forth a new five-step revenue recognition model which replaces the prior revenue recognition guidance in its entirety and is intended to eliminate numerous industry-specific pieces of revenue recognition guidance that have historically existed in U.S. GAAP. The underlying principle of the new standard is that a business or other organization will recognize revenue to depict the transfer of promised goods or services to customers in an amount that reflects what it expects to receive in exchange for the goods or services. The standard also requires more detailed disclosures and provides additional guidance for transactions that were not addressed completely in the prior accounting guidance. The Company adopted the standard using the modified retrospective method and the adoption did not have a material impact on its consolidated financial statements.

Revenue is derived from the sale of beverages. The Company recognizes revenue when obligations under the terms of a contract with the customer are satisfied. Product sales occur once control is transferred upon delivery to the customer. Revenue is measured as the amount of consideration the Company expects to receive in exchange for transferring goods. The amount of consideration the Company receives and revenue the Company recognizes varies with changes in customer incentives the Company offers to its customers and their customers. Any discounts, slotting fees, sales incentives or similar arrangements with the customer are estimated at time of sale and deducted from revenue. Sales taxes and other similar taxes are excluded from revenue.

Customer Advances — From time to time the Company requires prepayments for deposits in advance of delivery of products and/or production runs. Such amounts are initially recorded as customer ~~advances.~~deposits. The Company recognizes such revenue as it is earned in accordance with revenue recognition policies. As of June 30, 2020, these amounts were immaterial.

Advertising Costs — Advertising costs are expensed as incurred. The Company uses mainly radio, local sampling events, sponsorships, endorsements, and digital advertising. The Company incurred advertising expense of approximately ~~$3.5~~$5.9 million and ~~$6.3,~~$3.5 million, during six months ending June 30, ~~2019~~2020 and ~~2018,~~2019, respectively.

Research and Development— Research and development costs are charged to general and administrative expenses as incurred and consist primarily of consulting fees, raw material usage and test productions of beverages. The Company incurred expenses of ~~$161,000~~$231,000 and ~~$239,000~~$161,000 during the six months ending June 30, ~~2019~~2020 and ~~2018,~~2019, respectively.

Foreign Currency ~~Translation-Chinese Yuan Renminbi~~Translation —~~The Company’s~~Foreign subsidiaries’ functional currency ~~for our China operation~~ is the ~~Chinese Yuan or Renminbi (CNY). For financial reporting purposes,~~local currency of operations and the ~~Chinese Yuan has been~~net assets of foreign operations are translated into ~~United States~~U.S. dollars ~~($) and/or (USD)~~using current exchange rates. The U.S. dollar results that arise from such translation, as ~~the reporting currency. Assets and liabilities are translated at the~~well as unrealized exchange rate in effect at the balance sheet date. Revenues and expenses are translated at the average rate of exchange prevailing during the reporting period. Equity transactions are translated at each historical transaction date spot rate. Translation adjustments arising from the use of different exchange rates from period to period are included as a component of stockholders’ equity as “Accumulated other comprehensive income (loss).” Gainsgains and losses ~~resulting from foreign currency transactions~~on intercompany balances of long-term investment nature, are included in the consolidated statements of comprehensive income (loss), as other comprehensive income (loss). There have been no significant fluctuations in the exchange rate for the conversion of Chinese Yuan to USD after the balance sheet date.

~~As of and for~~Comprehensive Income. The Company incurred foreign currency translation losses during the six months ended June 30, ~~2019~~2020 of approximately $223,000 and a loss of approximately $16,500 during the six months ended June 30, ~~2018,~~2019. Our operations in different countries required that we transact in the ~~exchange rates used to translate amounts in Chinese Yuan into USD for the purposes of preparing the consolidated financial statements were as follows:~~following currencies:

Fair Value of Financial Instruments — The carrying value of cash and cash equivalents, accounts receivable, intangible assets, accounts payable, accrued expenses, and notes payable approximates fair value due to their relative short-term maturity and market interest rates.

Fair Value Measurements- ASC 820 defines fair value as the price that would be received to sell an asset or paid to transfer a liability in an orderly transaction between market participants at the measurement date. Additionally, ASC 820 requires the use of valuation techniques that maximize the use of observable inputs and minimize the use of unobservable inputs. These inputs are prioritized below:

Other than these noted previously, the Company did not have any other assets or liabilities measured at fair value at June 30, ~~2019~~2020 and December 31, ~~2018.~~2019.

Income Taxes —The Company accounts for income taxes pursuant to the provisions of ASC 740-10, “Accounting for Income Taxes,” which requires, among other things, an asset and liability approach to calculating deferred income taxes. The asset and liability approach require the recognition of deferred tax assets and liabilities for the expected future tax consequences of temporary differences between the carrying amounts and the tax bases of assets and liabilities. A valuation allowance is provided to offset any net deferred tax assets for which management believes it is more likely than not that the net deferred asset will not be realized. The Company follows the provisions of the ASC 740 -10 related to,Accounting for Uncertain Income Tax Positions.When tax returns are filed, it is highly certain that some positions taken would be sustained upon examination by the taxing authorities, while others are subject to uncertainty about the merits of the position taken or the amount of the position that would be ultimately sustained. In accordance with the guidance of ASC 740-10, the benefit of a tax position is recognized in the financial statements in the period during which, based on all available evidence, management believes it is more likely than not that the position will be sustained upon examination, including the resolution of appeals or litigation processes, if any.

Tax positions taken are not offset or aggregated with other positions. Tax positions that meet the more-likely-than-not recognition threshold are measured as the largest amount of tax benefit that is more than 50 percent likely of being realized upon settlement with the applicable taxing authority. The portion of the benefits associated with tax positions taken that exceeds the amount measured as described above should be reflected as a liability for uncertain tax benefits in the accompanying balance sheet along with any associated interest and penalties that would be payable to the taxing authorities upon examination. The Company believes its tax positions are all highly certain of being upheld upon examination. As such, the Company has not recorded a liability for uncertain tax benefits.

The Company has adopted ASC 740-10-25Definition of Settlement, which provides guidance on how an entity should determine whether a tax position is effectively settled for the purpose of recognizing previously unrecognized tax benefits and provides that a tax position can be effectively settled upon the completion of an examination by a taxing authority without being legally extinguished. For tax positions considered effectively settled, an entity would recognize the full amount of tax benefit, even if the tax position is not considered more likely than not to be sustained based solely on the basis of its technical merits and the statute of limitations remains open. The Company’s tax returns for tax years in ~~2016~~2017 through ~~2018~~2019 remain subject to potential examination by the taxing authorities.

Earnings per Share— Basic earnings per share are calculated by dividing net income (loss) available to stockholders by the weighted-average number of common shares outstanding during each period. Diluted earnings per share are computed using the weighted average number of common and dilutive common share equivalents outstanding during the period. Under ASC 260-10-45-16, the calculation of diluted earnings per share, the numerator should be adjusted to add back any convertible dividends and the after-tax amount of interest recognized in the period associated with any convertible debt. The denominator should include the number of additional common shares that would have been outstanding if the dilutive potential common shares had been issued.

During the six months ended June 30, 2019, the common share equivalents attributable to convertible debt and stock options & warrants equate to 3,202,355 and 1,347,644 of potential additional shares of common stock respectively. The effects of dilutive instruments have been presented for the year-to-date net income as of June 30, 2019. Other periods presented do not reflect the dilutive shares, as the effects would be anti-dilutive due to the fact that losses are being reflected for those periods. Please refer to the below table for additional details:

Share-Based Payments— The Company follows the provisions of ASC Topic 718 “Compensation — Stock Compensation” and related interpretations. As such, compensation cost is measured on the date of grant at the fair value of the share-based payments. Such compensation amounts, if any, are amortized over the respective vesting periods of the grants. On April 30, 2015, the Company adopted the 2015 Stock Incentive Plan. This plan is intended to provide incentives which will attract and retain highly competent persons at all levels as employees of the Company, as well as independent contractors providing consulting or advisory services to the Company, by providing them opportunities to acquire the Company’s common stock or to receive monetary payments based on the value of such shares pursuant to Awards issued. The 2015 Plan permits the grant of options and shares for up to 5,000,000 shares. In addition, there is a provision for an annual increase of 15% to the shares included under the plan, with the shares to be added on the first day of each calendar year, beginning on January 1, 2017. As of June 30, ~~2019,~~2020, total shares available are ~~2,199,696.~~998,075.

Cost of Sales— Cost of sales consists of the cost of concentrates and or beverage bases, the costs of raw materials utilized in the manufacture of products, co-packing fees, repacking fees, in-bound & out-bound freight charges, as well as certain internal transfer costs, warehouse expenses incurred prior to the manufacture of the Company’s finished products, inventory allowance for excess & obsolete products and certain quality control costs. Raw materials account for the largest portion of the cost of sales. Raw materials include cans, bottles, other containers, flavors, ingredients and packaging materials.

Operating Expenses— Operating expenses include selling expenses such as warehousing expenses after manufacture, as well as expenses for advertising, samplings and in-store demonstrations costs, costs for merchandise displays, point-of-sale materials and premium items, sponsorship expenses, other marketing expenses and design expenses. Operating expenses also include such costs as payroll costs, travel costs, professional service fees (including legal fees), depreciation and other general and administrative costs.

Shipping and Handling Costs— Shipping and handling costs for freight expense on goods shipped are included in cost of sales. Freight expense on goods shipped for six months ended June 30, 2020 and 2019 was $4.2 million and ~~2018 was~~ $2.7 million, ~~and $2.3 million,~~ respectively.

The Company adopts all applicable, new accounting pronouncements as of the specified effective dates.

In June 2016, the FASB issued ASU No. 2016-13, ~~& updated in Nov 2018 ASU 2018-19,~~ Financial Instruments – Credit Losses (Topic 326) (“ASU 2016-13”), which requires the immediate recognition of management’s estimates of current and expected credit losses. In November 2018, the FASB issued ASU ~~2016-13~~2018-19, which makes certain improvements to Topic 326. In April and May 2019, the FASB issued ASUs 2019-04 and 2019-05, respectively, which adds codification improvements and transition relief for Topic 326. In November 2019, the FASB issued ASU 2019-10, which delays the effective date of Topic 326 for Smaller Reporting Companies to interim and annual periods beginning after December 15, 2022, with early adoption permitted. In November 2019, the FASB issued ASU 2019-11, which makes improvements to certain areas of Topic 326. In February 2020, the FASB issued ASU 2020-02, which adds an SEC paragraph, pursuant to the issuance of SEC Staff Accounting Bulletin No. 119, to Topic 326. Topic 326 is effective for the Company for fiscal years and interim reporting periods within those years beginning after December 15, ~~2019.~~2022. Early adoption is permitted ~~after fiscal years~~for interim and annual periods beginning December 15, ~~2018.~~2019. The Company is currently evaluating the potential impact of adopting this guidance on our consolidated financial statements.

~~In August 2018,~~On January 1, 2020, the ~~FASB issued~~Company adopted ASU No. 2017-04, “Intangibles and Other (Topic 350): Simplifying the Test for Goodwill Impairment”, which eliminates the requirement to calculate the implied fair value of goodwill, but rather requires an entity to record an impairment charge based on the excess of a reporting unit’s carrying value over its fair value. Adoption of this ASU did not have a material effect on our consolidated financial statements.

On January 1, 2020, the Company adopted ASU No. 2018-13, Fair Value Measurements (Topic 820): Disclosure Framework Changes to the Disclosure Requirements for Fair Value Measurement. The amendments in this update modify the disclosure requirements on fair value measurements in Topic 820. ~~The ASU is effective for the Registrants for fiscal years beginning after December 15, 2019, and interim periods therein. Early adoption is permitted. The Company is currently assessing the impact~~Adoption of this ~~standard~~ASU did not have a material effect on our consolidated financial statements.

All new accounting pronouncements issued but not yet effective are not expected to have a material impact on our results of operations, cash flows or financial position with the exception of the updated previously disclosed above, there have been no new accounting pronouncements not yet effective that have significance to our consolidated financial statements.

Liquidity— These financial statements have been prepared assuming the Company will be able to continue as a going concern. At June 30, ~~2019,~~2020, the Company had an accumulated deficit of ~~$63,197,392~~$61,305,046 which includes a net income ~~available to common stockholders~~ of ~~$10,183,299~~$2,104,385 for the six months ended June 30, ~~2019.~~2020. During the six months ending June 30, ~~2019~~2020 the Company net cash used in operating activities ~~totaled $4,487,342.~~

~~In addition to cash flow from operations, our primary sources~~ of working capital have been private placements of our securities and our credit facilities with CD Financial, LLC (“CD Financial”), an affiliate of a principal shareholder of the Company, as well as Charmnew Limited and Grieg International Limited. Charmnew Limited is an existing shareholder of record affiliated with Li Ka Shing, one of our principal shareholders. Grieg International Limited is an existing shareholder of record affiliated with Chau Hoi Shuen Solina, one of our principal shareholders.$ 4,246,078

If our sales volumes do not meet our projections, expenses exceed our expectations, our plans change, we may be unable to generate enough cash flow from operations to cover our working capital requirements. In such case, we may be required to adjust our business plan, by reducing marketing, lower our working capital requirements and reduce other expenses or seek additional financing. Furthermore, our business and results of operations may be adversely affected by changes in the global macro-economic environment related to the pandemic and public health crises related to the COVID-19 outbreak. Please refer to the Item 1.A. Risk Factors, for further details regarding this situation.

The Company recognizes revenue when obligations under the terms of a contract with the customer are satisfied. Product sales occur once control is transferred upon delivery to the customer. Revenue is measured as the amount of consideration the Company expects to receive in exchange for transferring goods. The amount of consideration the Company receives and revenue the Company recognizes varies with changes in customer incentives the Company offers to its customers and their customers. Sales taxes and other similar taxes are excluded from revenue.

Information about the Company’s net sales by geographical location for the six months ended June 30, ~~2019~~2020 and ~~2018~~2019 are as follows:

In January 2019, the Company entered into a license and repayment of investment agreement with Qifeng Food Technology (Beijing) Co., Ltd (“Qifeng”). Under the agreement, Qifeng was granted the exclusive license rights to manufacture, market and commercialize Celsius branded products in China. The term of the agreement is 50 years, with annual royalty fees due from Qifeng after the end of each calendar year. The royalty fees are based on a percentage of Qifeng’s sales of Celsius branded products; however, the fees are fixed for the first five years of the agreement, totaling approximately ~~$6.9~~$6.6 million, and then are subject to annual guaranteed minimums over the remaining term of the agreement.

Under the agreement, the Company grants Qifeng exclusive license rights and provides ongoing support in product development, brand promotion and technical expertise. The ongoing support is integral to the exclusive license rights and, as such, both of these represent a combined, single performance obligation. The transaction price consists of the guaranteed minimums and the variable royalty fees, all of which are allocated to the single performance obligation.

The Company recognizes revenue from the agreement over time because the customer simultaneously receives and consumes the benefits from the services. The Company uses the passage of time to measure progress towards satisfying its performance obligation because its efforts in providing the exclusive license rights and ongoing support occur on a generally even basis throughout the year. Total revenue recognized under the agreement was approximately ~~$175,000~~$377,000 for the six months ended June 30, ~~2019~~2020 and is reflected in the Company’s Asia reporting segment which was determined by the minimum royalties due during first year, as per the licensing agreement.

Prepaid expenses and other current assets total ~~$3.6~~$4.3 million and ~~$2.3~~$4.2 million at June 30, ~~2019~~2020 and December 31, ~~2018,~~2019, respectively, ~~and~~ consist mainly of prepaid advertising, prepaid insurance, prepaid slotting fees and net deposits on purchases.

On January 1, 2019, the Company entered into a license and repayment of investment agreement with Qifeng Food Technology (Beijing) Co., Ltd (“Qifeng”). Under the agreement, Qifeng will repay the market investment Celsius has made into China to date, over a five-year period, under an unsecured, interest-bearing note receivable (“Note”). The initial outstanding principal under the Note was approximately $12.2 million which is denominated in Chinese Renminbi (CNY) and was recorded as Other Income on the Consolidated Statements of Operations. The amount recognized considered the net of the balances of the accounts receivable, accounts payable and accrued expenses, as well as the marketing investments that were performed in the China market.

Scheduled principal payments plus accrued interest are due annually on March 31 of each year starting in 2020. The Note is recorded at amortized cost basis and accrues interest at a rate per annum equal to the weighted average of 5% of the outstanding principal up to $5 million and 2% of the outstanding principal above $5 million. On June 12, 2020, it was agreed to fix the interest rate at 3.21% which reflected the weighted average interest rate for the 5-year period of the Note. For the six months ended June 30, ~~2019, the weighted average interest rate was 3.21% and~~2020, interest income was ~~$192,000.~~approximately $190,000.

The Company assesses the Note for impairment periodically by evaluating whether it is probable that the Company will be unable to collect all the contractual interest and principal payments as scheduled in the Note agreement, based on historical experience about Qifeng’s ability to pay, the current economic environment and other factors. If the Note is determined to be impaired, the impairment is measured based on the present value of the expected future cash flows under the Note, discounted at the Note’s effective interest rate. At June 30, ~~2019,~~2020, the Note was not deemed to be impaired. ~~However,~~

The first installment of the note and interest of RMB 10,848,193 as well as royalties in the amount of RMB 2,404,900 were due on March 31, 2020. We were requested to provide a ~~loss~~3-month consideration to delay payment until June 30, 2020, due to the impact of ~~$220,000~~the health crisis in China. As of June 30, 2020, we received payment of the RMB 10,848,193. An additional extension of 3-months was ~~recorded this quarter~~requested regarding the payment of the RMB 2,404,900 pertaining to ~~assets, which~~the royalties.

In order to grant this consideration, a guarantee was obtained for the full amount of the royalties that are ~~not related~~now payable on September 30, 2020, as well as the amounts that become due on March 31, 2021 pertaining to the ~~note receivable, but~~Note, related interest and royalties. As collateral, we maintained a stock certificate in Celsius Holdings, Inc., which amount to 337,079 shares. The consideration and guarantee were ~~reflected~~provided and therefore the payments pertaining to the royalties, principal and interest are expected to be paid in ~~the China subsidiary which will not be realized.~~full when they become due.

~~In February 2016,~~The Company’s leasing activities include an operating lease of its corporate office space from a related party (see Note 14) and several other operating and finance leases of vehicles and office space for the ~~FASB issued Accounting Standards Update 2016-02 (ASU 2016-02),~~ Company’s European operations.

At the inception of a contract, the Company assesses whether the contract is, or contains, a lease. The Company’s assessment is based on: (1) whether the contract involves the use of a distinct identified asset, (2) whether the Company obtains the right to substantially all the economic benefit from the use of the asset throughout the term, and (3) whether the Company has the right to direct the use of the asset. The Company allocates the consideration in the contract to each lease and non-lease component based on the component’s relative stand-alone price to determine the lease payments. Lease and non-lease components are accounted for separately.

Leases ~~(Topic 842). ASU 2016-02 requires lessees to recognize~~are classified as either finance leases or operating leases based on criteria in Topic 842. The Company’s operating leases are generally comprised of real estate and vehicles, and the Company’s finance leases are generally comprised of vehicles.

At lease commencement, the Company records a ~~right-of-use (ROU) asset and~~ lease liability in the balance sheet for all leases, including operating leases with terms of more than twelve months. The Company adopted ASU No. 2016-02, as amended, effective January 1, 2019. We recognized a ROU asset and a corresponding lease liability measured based onequal to the present value of the ~~future minimum~~remaining lease payments, ~~utilizing our~~discounted using the rate implicit in the lease or, if that rate cannot be readily determined, the Company’s incremental borrowing ~~rate as~~rate. A corresponding right-of-use asset (“ROU asset”) is recorded, measured based on the initial measurement of the lease liability. ROU assets also include any lease payments made and exclude lease incentives. Lease terms may include options to extend or terminate the lease when it is reasonably certain that the Company will exercise that option.

Lease expense for operating leases, consisting of lease payments, is recognized on a straight-line basis ~~for our computations. As of January 1, 2019, we recognized right to use assets~~over the lease term. Included in lease expense are any variable lease payments incurred in the ~~amount~~period that were not included in the initial lease liability. Lease expense for finance leases consists of ~~$259,358 and~~the amortization of the ROU asset on a ~~corresponding liability. The asset is being amortized~~straight-line basis over the shorter of the useful life of the ~~lease agreement. As of June 30, 2019, the value of the~~ asset ~~amounted to $188,624. The adoption of the guidance did not have a material impact on our Statement of Operations~~ or ~~Statement of Cash flows.~~

~~The ROU represents our right to utilize the corresponding asset for~~ the lease term, and interest expense is calculated using the ~~related~~effective interest rate method.

The following is a summary of lease ~~liability translates into an obligation~~cost recognized in the Company’s consolidated statements of operations:

The following is a summary of the impact of the Company’s leases on the consolidated statements of cash flows:

The weighted-average remaining lease ~~payments.~~ terms and weighted-average discount rates for operating and finance leases at June 30, 2020 and December 31, 2019 were as follows:

The ~~operating~~future annual minimum lease ~~liability~~payments required under the Company’s leases as of June 30, 2019 amounted to $193,264 of which the short-term value amounted to $142,778 and the long-term portion was $50,516. Company entered into an office lease with a related party effective October 2015. The monthly rent amounts to $12,452 per month until October 2019 and then increases to $12,826 per month until the termination of the lease in October 2020. As of June 30, 2019, the remaining lease term is 16 months and the discount rate is 5%. Future annual minimum cash payments required under this operating type lease as of June 30, 20192020 are as follows:

Depreciation expense amounted to $50,351 and $34,803 for the six months ended June 30, 2020 and ~~$19,648~~2019, respectively.

Goodwill consists of approximately $10,419,000 resulting from the excess of the consideration paid and the fair value of net tangible and intangible assets acquired from the Func Food Acquisition (see Note 10). As detailed in Note 10 goodwill increased by $395,000. There was no further activity related to goodwill during the six months ended June 30, ~~2019 and 2018, respectively.~~2020.

Customer relationships are amortized over an estimated useful life of 25 years and brands have an indefinite life. Amortization expense for the six months ended June 30, 2020 was $284,030. There was no amortization expense related to intangible assets for the six months ended June 30, 2019.

Other fluctuations in the amounts of intangible assets are due to currency translation adjustments.

The following is the future estimated amortization expense related to customer relationships:

The Company acquired 100% of Func Food Group, Oyj (“Func Food”) on October 25, 2019 (the “Acquisition”). The Acquisition was structured as a purchase of all of Func Food’s equity shares and a restructuring of Func Food’s pre-existing debt. Total consideration was $27,060,701, which consisted of approximately $14,188,000 in cash, $8,357,000 of newly issued bonds (see Note 13) and $4,516,000 related to the settlement of a pre-existing debt. In addition to the aforementioned bond issuance, the Company financed the acquisition by issuing new common shares.

Func Food is a marketer and distributor of nutritional supplements, health food products, and beverages that support sport activities and healthy living and lifestyles in Finland, Sweden, and Norway. Func Food has been the Nordic distributor of Celsius products since 2015 and, as a result of the acquisition, the Company expects to further increase its Nordic market share by leveraging collaborations, revamping its marketing strategy and focusing on core products. It also expects to reduce costs through economies of scale.

The Company recorded the acquisition in accordance with ASC-805, pertaining to business combinations. The following table summarizes the consideration paid for Func Food and the amounts of the assets acquired at fair market value and liabilities assumed recognized at the Acquisition date.

During the three months ended June 30, 2020, goodwill increased by approximately $395,000 due to an additional liability that the Company assumed from the Func Food Acquisition. The additional liability consisted of charges related to an uncertain fiscal position reflected in a 2016 filing. This increase in liabilities and goodwill was recorded as a measurement period adjustment to the net assets acquired from the Func Food Acquisition. The additional liability is reflected in other current liabilities.

For the three and six months ended June 30, 2020, the amount of revenue of Func Food that is included in the Company’s consolidated income statement was approximately $8,500,000 and $17,024,000, respectively, and the amount of earnings of Func Food for the same periods was approximately $654,000 and a loss of $716,000, respectively.

On a pro forma basis, if the Acquisition had occurred on January 1, 2019, the Company’s total consolidated revenue for the three and six months ended June 30, 2019 would have been $23.1 million and $44.6 million, respectively. For the same periods, pro forma consolidated earnings would have been $(4.4) million and $4.4 million, respectively. Pro forma earnings include adjustments to reflect the additional amortization that would have been charged for the intangible assets recognized in the Acquisition.

Pro forma earnings for the three and six months ended June 30, 2019 also include historical, non-recurring expenses of Func Food amounting to approximately $2.2 million and $4.5 million, respectively, which are not expected to have an ongoing effect after the Acquisition. These non-recurring expenses related to inventory impairment, restructuring, and interest on debt that was restructured as part of the Acquisition. Consequently, had these non-recurring expenses not been incurred, pro forma earnings for the three and six months ended June 30, 2019 would have amounted to ($2.2) million and $8.9 million, respectively.

~~Line of credit convertible note~~Bonds payable ~~- related parties~~ consists of the following as of:

The Company entered into a securities purchase agreement with CDS Ventures of South Florida, LLC (“CDS”) and CD Financial, LLC (“CD”). CDS and CD are limited liability companies which are affiliates of the Company’s principal shareholder. The Company issued 2,200 shares of its Series C Preferred Stock (the “Preferred C Shares”) in exchange for the conversion of a $550,000 short term loan from CDS and the conversion of $1,650,000 in indebtedness under the Company’s line of credit with CD (the “CD Line of Credit”). The Preferred C Shares are convertible into our common stock at the option of the holder thereof at a conversion price of $0.52 per share at any time until December 31, 2018, at which time they will automatically convert into shares of our common stock determined by dividing the liquidation preference of $1,000 per Preferred C Share by the conversion price then in effect. The conversion price is subject to adjustment in the event of stock dividends, stock splits and similar events. The Preferred C Shares accrue cumulative annual dividends at the rate of 6% per annum, payable by the issuance of additional Preferred C Shares. The holder of Preferred C Shares votes on an “as converted” basis, together with holders of common stock as a single class on all matters presented to shareholders for a vote, except as required by law. In April 2015, the Company issued 180 Preferred C Shares valued at $180,000 in settlement of $180,000 in accrued preferred C dividends. In October 2017, the Company issued 383 Preferred C Shares valued at $383,000 in settlement of $383,000 in accrued preferred C dividends. As of December 31, 2018, $255,903 of dividends have been accrued and converted into 256 of additional Preferred C. The Preferred C Shares matured on December 31, 2018 and were exchanged for 5,806,022 shares of Company common stock.

On April 16, 2015, the Company entered into an amendment to its existing Loan and Security Agreement (the “Amendment”) with CD an affiliate of CDS Ventures and Mr. DeSantis. Pursuant to the Amendment, the outstanding principal amount of the CD note payable was reduced by $4.0 million, which amount was converted into 4,000 shares of a newly-designated Series D Preferred Stock (the “Preferred D Shares”). This related party was given a conversion price of $0.86 per common share, whereas other investors purchased common shares at $0.89 in the private placement, as discussed in note 12. The difference of $0.03 per share, which resulted in $139,535, was recorded as a dividend in accordance with ASC 470-20-35, subsequent measurement for debt with conversion and other options.

The Preferred D Shares are convertible into our common stock at the option of the holder thereof at a conversion price of $0.86 per share until the earlier of the January 2, 2021 due date of our note payable with CD Financial or such earlier date as the note payable is satisfied (the “Maturity Date”). The conversion price is subject to adjustment in the event of stock dividends, stock splits and similar events. The Preferred D Shares accrue cumulative annual cash dividends at the rate of 5% per annum, payable quarterly in cash and have a liquidation preference of $1,000 per share. On the Maturity Date, the Preferred D Shares automatically convert into shares of our common stock in a number determined by dividing the $1,000 per Preferred D Share liquidation preference plus any accrued but unpaid dividends, by the conversion price then in effect. The Holder shall have the right, at its election, to require the Company to redeem all or any portion of the shares held by the holder in exchange for cash or common stock upon the occurrence of certain events which management believes are under the control of the Company. As of June 30, 2018, none of the contingent events have occurred and in accordance with ASC-480-10-25 “Distinguishing Liabilities from Equity” and Regulation S-X-Rule 5-02-27, the Company has classified these shares as permanent equity. The Preferred D Shares may also be redeemed by us at any time on or after December 31, 2017, at a redemption price equal to 104% of the liquidation preference. The holder of the Preferred D Shares votes on an “as converted” basis, together with holders of common stock as a single class on all matters presented to shareholders for a vote, except as required by law. In March 2018, the Preferred D shares were converted into 4,651,163 shares of common stock.2020

The Company’s office is rented from a company affiliated with CD Financial, LLC which is controlled by one of our major shareholders. Currently, the lease expires on October 2020 with monthly rent of ~~$12,452.~~$12,826. The rental fee is commensurate with other properties available in the market.

On July 19, 2018 the Company settled a legal matter that was filed in Superior Court of the State of California, Los Angeles County, by Statewide Beverage Company, Inc. (“Statewide”), a former distributor of the Company’s products. As part of the settlement the Company issued 60,000 shares of “restricted” stock, to the ten plaintiffs involved in the complaint for a total fair value of $279,600, or $4.66 per share, representing the closing stock price on the settlement date. The stock “restriction” pertains to the shareholders intention of using the shares for investment purposes only and not with a view to distribute or resell the shares or any part thereof or interest therein. However, the Stockholder’s rights allow for the selling or otherwise disposal of all or part of the shares pursuant to an exemption under the Securities Act of 1933, as amended (the Securities Act”) and applicable state securities laws or pursuant to registration of the share under such laws.

During the six months ended June 30, 2020, the Company issued an aggregate of 621,190 shares of its common stock pursuant to the exercise of stock options granted under the Company’s 2015 Stock Incentive Plan. The Company received aggregate proceeds of $704,664 for 310,835 options exercised for cash, with the balance of the options having been exercised on a “cashless” basis.

During the six months ended June 30, 2019, the Company issued an aggregate of 368,679 shares of its common stock pursuant to the exercise of stock options granted under the Company’s 2015 Stock Incentive Plan. The Company received aggregate proceeds of $147,427 for 174,084 options exercised for cash, with the balance of the options having been exercised on a “cashless” basis.

During the six months ended June 30, 2018, the Company issued an aggregate of 710,395 shares of its common stock pursuant to the exercise of stock options granted under the Company’s 2006 & 2015 Stock Incentive Plans. The Company received aggregate proceeds of $180,308 for options exercised for cash, with the balance of the options having been exercised on a “cashless” basis.

~~In March 2018, the 4,000 preferred D shares were converted into 4,651,163 shares of common stock.~~

The Company adopted an Incentive Stock Plan on January 18, 2007. This plan is intended to provide incentives which will attract and retain highly competent persons at all levels as employees of the Company, as well as independent contractors providing consulting or advisory services to the Company, by providing them opportunities to acquire the Company’s common stock or to receive monetary payments based on the value of such shares pursuant to Awards issued. While the plan terminates 10 years after the adoption date, issued options have their own schedule of termination. During 2013, the majority of the shareholders approved to increase the total available shares in the plan from 2.5 million to 3.5 million shares of common stock. During May 2014, the majority of the shareholders approved to increase the total available shares in the plan from 3.5 million to 4.25 million shares of common stock, during February 2015, the majority of the shareholders approved to increase the total available shares in the plan from 4.25 million to 4.6 million shares of common stock and during April 2015, the majority of the shareholders approved to increase the total available shares in the plan from 4.6 million to 5.1 million shares of common stock. Upon exercise, shares of new common stock are issued by the Company.

The Company adopted the 2015 Stock Incentive Plan on April 30, 2015. This plan is intended to provide incentives which will attract and retain highly competent persons at all levels as employees of the Company, as well as independent contractors providing consulting or advisory services to the Company, by providing them opportunities to acquire the Company’s common stock or to receive monetary payments based on the value of such shares pursuant to Awards issued. The 2015 Plan permits the grant of options and shares for up to 5,000,000 shares. In addition, there is a provision for an annual increase of 15% to the shares included under the plan, with the shares to be added on the first day of each calendar year, beginning on January 1, 2017. As of June 30, ~~2019, 2,199,696~~2020, 998,100 shares are available.

Under the 2015 Stock Option Plan the Company has issued options to purchase approximately ~~5.46~~6.16 million shares at an average price of ~~$3.86~~$3.83 per share with a fair value of ~~$5.79~~$22.9 million. For the six months ended June 30, ~~2019~~2020 and ~~2018,~~2019, the Company issued options to purchase ~~1.4 million~~432,274 and ~~1.5~~1.4 million shares. For the six months ended June 30, ~~2019~~2020 and ~~2018,~~2019, the Company recognized an expense of approximately ~~$2,454,295~~$2,575,000 and ~~$1,950,627~~$2,454,000 respectively, of non-cash compensation expense (included in General and Administrative expense in the accompanying Consolidated Statement of Operations) determined by application of a Black Scholes option pricing model with the following inputs: exercise price, dividend yields, risk-free interest rate, and expected annual volatility. As of June 30, ~~2019,~~2020, the Company had approximately ~~$7,754,122~~$4,400,000 of unrecognized pre-tax non-cash compensation expense, which the Company expects to recognize, based on a weighted-average period of 3 years. The Company used straight-line amortization of compensation expense over the two to ~~three-year~~six-year requisite service or vesting period of the grant. There are options to purchase approximately ~~2.59~~2.80 million shares that are vested as of June 30, ~~2019.~~2020.

The Company uses the Black-Scholes option-pricing model to estimate the fair value of its stock option awards and warrant issuances. The calculation of the fair value of the awards using the Black - Scholes option-pricing model is affected by the Company’s stock price on the date of grant as well as assumptions regarding the following:

The expected volatility was determined with reference to the historical volatility of the Company’s stock. The Company uses historical data to estimate option exercise and employee termination within the valuation model. The expected term of options granted represents the period of time that options granted are expected to be outstanding. The risk-free interest rate for periods within the contractual life of the option is based on the U.S. Treasury rate in effect at the time of grant.

A summary of the status of the Company’s outstanding stock options as of June 30, ~~2019~~2020 and changes during the period ending on that date is as follows:

The following table summarizes information about employee stock options outstanding at June 30, ~~2019:~~2020:

Restricted stock awards are awards of common stock that are subject to restrictions on transfer and to a risk of forfeiture if the holder leaves the Company before the restrictions lapse. The holder of a restricted stock award is generally entitled at all times on and after the date of issuance of the restricted shares to exercise the rights of a shareholder of the Company, including the right to vote the shares. The value of stock awards that vest over time was established by the market price on the date of its grant. A summary of the Company’s restricted stock activity for the ~~three~~six months endedJune 30, ~~2019~~2020 and ~~2018~~2019 is presented in the following table:

Unrecognized compensation expense related to outstanding restricted stock awards to employees and directors as ofJune 30, ~~2019~~2020 was ~~$81,201 and is expected to be recognized over a weighted average period of 0.67 years.~~$0.00.

The Company has entered into distribution agreements with liquidated damages in the event the Company cancels the distribution agreements without cause. Cause has been defined in various ways. It is management’s belief that no such agreement has created any liability as of June 30, 2019.

~~On December 18, 2018, Rockstar, Inc. (“~~~~Rockstar~~”) filed suit against Celsius in federal district court in the District of Nevada. Rockstar’s complaint alleges three claims for relief: (a) false advertising in violation of 15 USC §1125(a); (b) violation of the Nevada Deceptive Trade Practice Act; and (c) Nevada common law unfair competition. On January 30, 2019, Celsius filed its answer to the complaint denying the allegations by Rockstar, and setting forth certain affirmative defenses. The action is in its initial stages and no discovery has taken place. Celsius believes that it has not committed the violations alleged, that it has strong defenses, and it intends to vigorously defend itself against the claims by Rockstar.

On April 8, 2019, Daniel Prescod filed suit against Celsius Holdings, Inc., Case No. 19STCV09321, pending in Superior Court for the State of California, County of Los Angeles (the “Prescod Litigation”). Daniel Prescod asserts that the Company’s use of citric acid in its products while simultaneously claiming “no preservatives” violates California Consumer Legal Remedies Act, California Business and Professions Code Section 17200, et seq., and California Business and Professions Code Section 17500, et seq., because citric acid acts as a preservative. The Company does not use citric acid as a preservative in its products, but rather as a flavoring, and therefore it believes that its “no preservatives” claim is fair and not deceptive. This matter is still in its early stages and discovery has only just begun.The Company intends to contest the claims vigorously. Since this matter is still in its initial stages, the Company is unable to predict the outcome at this time.

On January 24, 2020, Evlution Nutrition, LLC filed suit against Celsius Holdings, Inc., Case No. 0:20-cv-60159-BB, pending in federal court for the Southern District of Florida, for trademark infringement (the “Evlution Litigation”). Evlution asserts that Celsius’ BCAA dietary supplement product’s use of BCAA + ENERGY infringes upon Evlution’s registered trademarks. The Company believes that Evlution’s trademarks are invalid, merely descriptive, and unenforceable and Celsius has filed a cancellation proceeding regarding those trademarks with the Trademark Trial and Appeal Board, which has been stayed, but Celsius reasserted these claims in counterclaims filed in the Evlution Litigation. The Company intends to defend against Evlution’s claims vigorously. This matter is still in its early stages and discovery has only just begun. Since this matter is still in its initial stages, the Company is unable to predict the outcome at this time.

In June of 2020, McGovern Capital, Inc. (“McGovern”) indicated that it intended to pursue a claim in arbitration related to its Representative Agreement with Celsius Holdings, Inc. as amended by the first amendment dated August 6, 2016. Pursuant to the Representative Agreement, McGovern is entitled to receive a fee of three percent (3%) of “Net Revenues” received by the Company’s from sales of the Company’s Products in the People’s Republic of China for a period of four years from Initial Commercial Sale (which was September 1, 2017). “Net Revenues” are defined in the Representative Agreement as “the Company’s revenues net of actual discounts applied, credits and returns.” Effective January 1, 2019, the Company restructured its China operations from a distribution arrangement with Qifeng Food Technology (Beijing) Co. Ltd. (“Qifeng”), to a license and royalty arrangement and a loan, pursuant to which Qifeng will market and distribute the Company’s products in China, and Celsius will receive an annual royalty payment. The Company intends to pay McGovern its percentage of the annual royalty payment, but McGovern has objected claiming that McGovern is entitled to be paid commissions on the entire royalty payment and the amount of the loan to Qifeng. The company has obtained two opinions pursuant to GAAP and related accounting rules indicating that its agreements with Qifeng are not “Net Revenue” as it relates to the repayment of the investments which are accounted for as a note receivable to the Company, and therefore that it has not breached any obligations to McGovern under its agreements. The Company intends to defend against McGovern’s claims vigorously. This matter is still in its early stages and there has been no discovery. Since this matter is still in its initial stages, the Company is unable to predict the outcome at this time.

In addition to the foregoing, from time to time, we may become party to litigation or other legal proceedings that we consider to be a part of the ordinary course of our business.

The Company has entered into distribution agreements with liquidated damages in case the Company cancels the distribution agreements without cause. Cause has been defined in various ways. It is management’s belief that no such agreement has created any liability as of June 30, 2020.

Additionally, our business and results of operations may be adversely affected by the pandemic and public health crises related to the COVID-19 outbreak which is affecting the macro-economic environment. Please refer to Item 1.A. Risk Factors for further details.

Between July 1, 2019 and August 9, 2019, the Company issued an aggregate of 280,000 shares of its common stock pursuant to the exercise of stock options granted under the Company’s 2015 Stock Incentive Plan. The Company received cash in the amount of $65,700 for options exercised.None

Item2. Management’s Discussion and Analysis of Financial Condition and Results of Operations.

When used in this report, unless otherwise indicated, the terms “the Company,” “Celsius,” “we,” “us” and “our” refer to Celsius Holdings, Inc. and its subsidiaries.

Note Regarding Forward Looking Statements

This report contains forward-looking statements that reflect our current views about future events. We use the words “anticipate,” “assume,” “believe,” “estimate,” “expect,” “will,” “intend,” “may,” “plan,” “project,” “should,” “could,” “seek,” “designed,” “potential,” “forecast,” “target,” “objective,” “goal,” or the negatives of such terms or other similar expressions. These statements relate to future events or our future financial performance and involve known and unknown risks, uncertainties and other factors that may cause our actual results, levels of activity, performance or achievements to be materially different from any future results, levels of activity, performance or achievements expressed or implied by these forward-looking statements.

Business Overview

We are engaged in the development, marketing, sale and distribution of “functional” calorie-burning fitness beverages under the Celsius® brand name. According to multiple clinical studies we funded, a single serving of Celsius® burns 100 to 140 calories by increasing a consumer’s resting metabolism an average of 12% and providing sustained energy for up to a ~~three-hour~~six-hour period. Our exercise focused studies show Celsius delivers additional benefits when consumed prior to exercise. The studies show benefits such as increase in fat burn, increase in lean muscle mass and increased endurance.

We seek to combine nutritional science with mainstream beverages by using our proprietary thermogenic (calorie-burning) MetaPlus® formulation, while fostering the goal of healthier everyday refreshment by being as natural as possible without the artificial preservatives often found in many energy drinks and sodas. Celsius® has no artificial preservatives, aspartame or high fructose corn syrup and is very low in sodium. Celsius® uses good-for-you ingredients and supplements such as green tea (EGCG), ginger, calcium, chromium, B vitamins and vitamin C. The main Celsius line of products are sweetened with sucralose, a sugar-derived sweetener that is found in Splenda®, which makes our beverages low-calorie and suitable for consumers whose sugar intake is restricted.

We have undertaken significant marketing efforts aimed at building brand awareness, including a wide variety of marketing vehicles such as television, radio, digital, social media, sponsorships, and magazine advertising. We also undertake various promotions at the retail level such as coupons and other discounts in addition to in-store sampling.

We do not directly manufacture our beverages, but instead outsource the manufacturing process to established third-party co-packers. We do, however, provide our co-packers with flavors, ingredient blends, cans and other raw materials for our beverages purchased by us from various suppliers.

Potential Effects of the COVID-19 Pandemic on the Company’s Business

See “Part II – Item 1.A. Risk Factors” for disclosure with respect to the potential effects of the COVID-19 pandemic on the Company’s business and additional risk factors with respect thereto.

Results of Operations

Three months ended June 30, ~~2019~~2020 compared to three months ended June 30, ~~2018~~2019

Revenue

For the three months ended June 30, ~~2019,~~2020, revenue was approximately ~~$16.1~~$30.0 million, an increase of ~~$6.8~~$13.9 million or ~~73%~~86% from ~~$9.3~~$16.1 million for ~~same~~the second quarter ~~in 2018.~~of 2019. The revenue increase of ~~73%~~86% was attributable to continued strong growth of ~~69%~~44% in North American revenues, reflecting double digit growth from ~~both~~ existing accounts, ~~and~~ new distribution ~~expansion.~~and expanded distribution to major retailers. European ~~sales achieved 64% growth~~revenue for the three months ended June 30, 2020 was $8.8 million, an increase of 595% from prior year period revenue of $1.3 million. The 2020 results now reflect the ~~2018 quarter to the 2019 quarter, primarily as a result~~full financial impact of consolidation of the ~~launch~~results of ~~new flavors that have been very well accepted~~operations of Func Food Group, Oyj (“Func Food”), our European distribution partner whom we acquired in ~~those markets.~~October 2019. Asian revenues for the three months ended June 30, 2020 amounted to $326,100 which is comparable to the $381,280 for the 2019 ~~quarter reflect~~quarter. The reduction of $55,180 is mainly related to currency devaluations and the ~~change~~impact of the health crisis in ~~our China business model to a royalty and license fee arrangement, effective January 1, 2019 and our products gaining traction in other Asian~~these markets. Other international markets provided $106,716 of revenue during the second quarter of 2019, an increase of $71,355 when compared to $35,361 for the prior year’s second quarter. The total increase in revenue from the ~~2018~~2019 quarter to the ~~2019~~2020 quarter was primarily attributable to ~~an increase~~increases in sales volume, as opposed to increases in product pricing.

The following table sets forth the amount of revenues by segment and changes therein for the three months ended June 30, ~~2019~~2020 and ~~2018:~~2019:

	Three months ended June 30,								Three months ended June 30,
Revenue Source	2019		2018			Change			2020		2019		Change

Total Revenue	$	16,121,929	$	9,298,327			73	%	$	30,037,227	$	16,121,929		86	%

North American Revenue	$	14,443,975	$	8,532,719			69	%	$	20,833,191	$	14,443,975		44	%

European Revenue	$	1,261,313	$	767,884			64	%	$	8,771,228	$	1,261,313		595	%

Asian Revenue	$	381,281	$	(35,276	)		981	%	$	326,092	$	381,281		(14	)%

Other	$	35,360	$	33,000			7	%	$	106,716	$	35,360		202	%

Gross profit

For the three months ended June 30, ~~2019,~~2020, gross profit increased by approximately ~~$2.8~~$6.1 million or ~~70%~~88% to ~~$6.9~~$13.0 million, from ~~$4.0~~$6.9 million for the same quarter in ~~2018.~~2019. Gross profit margins ~~remained consistent at 42.6%~~ for the three months ended June 30, ~~2019, as compared~~2020, were 43.3% which compares favorably to gross profit margins of 42.6% for the ~~same period in 2018.~~second quarter of 2019. The increase in gross profit in the from the 2019 quarter to the 2020 quarter reflects the impact of the consolidation of the operating results of Func Food and is ~~mainly related~~primarily attributable to ~~increase~~increases in sales volume from the ~~2018~~2019 quarter to the 2020 quarter, as opposed to increases in product pricing.

Sales and marketing expenses

Sales and marketing expenses for the three months ended June 30, ~~2019~~2020 were approximately ~~$5.6~~$7.8 million, an increase of approximately ~~$1.5~~$2.2 million or ~~37%~~39.3% from approximately ~~$4.1~~$5.6 million in the same period in ~~2018. The~~2019. This increase ~~is due primarily to trade show activities to support~~reflects the impact of the consolidation of the operating results of Func Food following its October 2019 acquisition by the Company. Consequently, our expanded distribution network, as well as investment in marketing activities and employee resources. Additionally, the change in our China business model effective January 1, 2019, is also reflected in our 2019 quarterly results as direct marketing investments ~~are no longer required~~increased by ~~Celsius.~~40% or $930,000. Similarly, all other sales and marketing expenses give effect to increases related to the consolidation of Func Food operations. Specifically, employee costs, which also includes investments in human resources to properly service our markets, increased to$1.2 million or 80% from the 2019 quarter to the 2020 quarter. Moreover, due to the increase in business volume from the 2019 quarter to the 2020 quarter, our support to distributors and investments in trade activities, our storage and distribution costs increased by $185,000 from the 2019 quarter to the 2020 quarter.

General and administrative expenses

General and administrative expenses for the three months ended June 30, ~~2019~~2020 were approximately ~~$2.4~~$3.6 million, ~~a decrease~~an increase of approximately ~~$708,000~~$1.2 million or ~~23%~~50.0%, from ~~$3.14~~$2.4 million for the three months ended June 30, ~~2018. The decrease was primarily due to~~2019. This increase similarly reflects the ~~fact that~~impact of the consolidation of Func Food’s operations which were not present in the results for the ~~2018 quarter included~~2019 quarter. As such, administrative expenses for the three months ended June 30, 2020 were $1.0 million, an ~~accrual~~increase of ~~$945,000 pertaining~~$403,500 or 67.5% from $597,950 for the prior year’s quarter. Employee costs for the three months ended June 30, 2020, reflected an increase of $442,000 or 66.4%, not only attributable to the ~~settlement~~consolidation of ~~a territorial dispute with a former distributor. Excluding this impact,~~Func Food operations, but also giving effect to investments in resources in order to properly support our higher business volume. All other increases for general and administrative expenses ~~actually reflected an increase of $237,195~~were approximately $280,000 from the ~~2018~~2019 quarter to the ~~2019 quarter, primarily related to~~2020 quarter. These increases ~~in other legal~~mostly resulted from higher depreciation and amortization of $100,000, stock option expense of $80,000, operational taxes of $50,000 and research and development costs ~~insurance, rent and employee costs.~~

of $50,000.

Other income/(expense)

Total net other ~~expense increased by approximately $303,000 from~~income for the ~~2018 quarter~~three months ended on June 30, 2020 was $67,100, which compares favorably to other expenses of $344,641 for the ~~2019 quarter mainly~~same period in the prior year. Current year results reflect favorable impact related to ~~amortization of discounts on notes payable of $93,000 and a loss of $220,000 related to China assets that will not be realized,~~currency fluctuations, which were partially offset by incremental financial expenses and amortization of intangibles and financial instruments. Specifically, the results for the 2020 quarter include foreign exchange gains of $318,000, a ~~reduction~~gain on lease cancellations of $152,000 partially offset by amortization expenses of $403,000, interest expense inon bonds payable and financial lease obligations of $145,000 and the ~~amount~~impact of ~~$10,000.~~

all other expenses of $11,000.

Net Income/(Loss)

As a result of the above, for the three months ended June 30, 2020, net income was $1.6 million or $0.02 per share based on a weighted average of 69,396,377 shares outstanding and dilutive earnings per share of $0.02 based on a fully-dilutive weighted average of 71,473,065 shares outstanding, which includes the dilutive impact of outstanding stock options to purchase 2,076,688 shares. In comparison, for the three months ended June 30, 2019, ~~Celsius~~the Company had net loss ~~to common shareholders~~ of approximately ~~$1.5 million~~$1,473,295 or a $0.03 per share, based on a weighted average of 57,336,117 shares ~~outstanding. In comparison, for the three months ended June 30, 2018 we had net~~outstanding and a dilutive loss ~~of approximately $3.3 million, and after giving effect to preferred stock dividends of approximately $43,000, a net loss available to common shareholders of $3.4 million or $0.07~~ per share of $0.03 based on a fully-dilutive weighted average of ~~51,003,803~~57,336,117 shares outstanding.

Six months ended June 30, ~~2019~~2020 compared to six months ended June 30, ~~2018~~2019

Revenue

For the six months ended June 30, ~~2019,~~2020, revenue was approximately ~~$30.6~~$58.2 million, an increase of ~~$9.2~~$27.6 million or ~~43%~~90.2% from ~~$21.4~~$30.6 million for the same period in ~~2018.~~2019. The revenue increase of ~~43%~~ was attributable in large part to continued strong growth of ~~55%~~56% in North American revenues, reflecting double digit growth in both existing accounts and new ~~distribution expansion.~~distribution. European ~~sales achieved 30% growth from~~revenue was $17.3 million for the ~~2018 period~~six-months ended June 30, 2020, an increase of 305%, when compared to $4.3 million in revenue for the ~~2019 period, primarily as a result~~prior year’s period. The 2020 results now reflect the full financial impact of consolidation of the ~~launch~~results of ~~new flavors that have been very well accepted in the market.~~operations of Func Food. Asian revenues for the six months ended June 30, 2020 amounted to $594,400 which is comparable to$434,000 in the 2019 ~~period reflect~~period. The increase of $160,400 is mainly related to favorable results obtained during the ~~change~~first quarter months of 2020 which were partially eroded due to currency devaluations and the impact of the health crisis in ~~our China business model to a royalty and license fee arrangement, effective January 1, 2019 and our products gaining traction in other Asian~~these markets during the ~~2019 period.~~second quarter of 2020. Other international markets provided $163,300 of revenue during the six months ended June 30, 2020 an increase of $92,600 from $70,700 from the same period in 2019. The total increase in revenue from the ~~2018~~2019 period to the ~~2019~~2020 period was primarily attributable to an ~~increase~~increases in sales volume, as opposed to increases in product pricing.

The following table sets forth the amount of revenues by category and changes therein for the six months ended June 30, ~~2019~~2020 and ~~2018:~~2019:

	Six months Ended June 30,							Six months Ended June 30,
Revenue Source	2019		2018		Change			2020		2019		Change

Total Revenue	$	30,607,579	$	21,358,303		43	%	$	58,222,116	$	30,607,579		90	%

North American Revenue	$	25,841,837	$	16,628,799		55	%	$	40,192,360	$	25,841,837		56	%

European Revenue	$	4,260,977	$	3,274,318		30	%	$	17,272,080	$	4,260,976		305	%

Asian Revenue	$	434,045	$	1,354,000		(68	)%	$	594,384	$	434,045		37	%

Other Revenue	$	70,720	$	101,186		(30	)%	$	163,292	$	70,721		131	%

Gross profit

For the six months ended June 30, ~~2019,~~2020, gross profit increased by approximately ~~$3.9~~$13.4 million or ~~44.8%~~106% to ~~$12.6~~$26.0 million, from ~~$8.7~~$12.6 million for the same period in ~~2018.~~2019. Gross profit margins increased to ~~41.1%~~44.7% for the six months ended June 30, ~~2019~~2020 from ~~40.9% in~~41.1% for the same period in ~~2018.~~2019. The increase in gross profit dollars and gross profit margins is mainly related to ~~increase~~increases in volume, as opposed to increases in product pricing.

Sales and marketing expenses

Sales and marketing expenses for the six months ended June 30, ~~2019~~2020 were approximately $15.4 million, an increase of approximately $6.2 million or 67.4% from approximately $9.2 million ~~a decrease of $584,500 or 6% from $9.7 million in~~for the same period in ~~2018. The decrease is due primarily to~~2019. This increase reflects the ~~change in~~impact of the consolidation of the operating results of Func Food following its October 2019 acquisition by the Company. As a result, our ~~China business model effective January 1, 2019, which no longer requires direct~~ marketing investments increased by ~~Celsius. The actual reduction in marketing investments~~71.5% or $2.5 million from the ~~2018~~2019 period to the ~~2019 period of $2.8 million, was partially offset by increases in~~2020 period. Similarly, all other sales and marketing expenses ~~including incremental spending~~give effect to increases related to the consolidation of Func Food operations. Specifically, employee costs, which also includes investments in human resources to properly service our markets, increased by $2.7 million or 96.4% from the 2019 period. Moreover, due to the increase in business volume, our support to distributors, investments in trade ~~show~~ activities ~~to support~~and our ~~expanded distribution network of$1.11 million,~~ storage and distribution costs ~~of $417,400, employee costs of $417,100 and broker costs of $272,000.~~

increased by $1.0 million from the 2019 period to the 2020 period.

General and administrative expenses

General and administrative expenses for the six months ended June 30, ~~2019~~2020 were approximately ~~$5.1~~$7.9 million, ~~a decrease~~an increase of ~~$88,358,~~$2.8 million or ~~1.7%~~54.9%, from ~~$5.2~~$5.1 million for the six months ended June 30, ~~2018. The decrease was primarily due to~~2019. This increase similarly reflects the ~~fact that~~impact of the consolidation of Func Food’s operations which were not present in the results for the ~~2018 period included an accrual of $945,000 pertaining to the settlement of a territorial dispute with a former distributor. Excluding this impact, general and~~2019 period. As such, administrative expenses ~~actually~~ reflected an increase of ~~$856,642 from the 2018 period to the 2019 period, primarily~~$1.5 million, which included an addition of $221,000 related to ~~an increase~~our bad debt reserve, in ~~stock option expense of $503,668 for~~order to cover potential collectability risks associated with the ~~six months ending June 30, 2019, as well as increases in legal~~Covid-19 situation. Employee costs ~~insurance, rent, professional fees and other employee costs.~~

~~Other Income/(expense)~~

~~Total other income increased by approximately $11.9 million~~ for the six months ended June 30, 2020, reflected an increase of $744,585 or 57.2%, not only attributable to the consolidation of Func Food operations, but also giving effect to investments in resources in order to properly support our higher business volume. All other increases for general and administrative expenses from the 2019 ~~mainly~~period to the 2020 period totaled $510,400. These increases mostly resulted from higher depreciation and amortization of $209,000, stock option expense of $120,700, operational taxes of $110,400 and research and development costs of $70,300.

Other Income/(expense)

Total other expenses for the six months ended on June 30, 2020 was $635,124. This compares to other income of $11.8 million fo the six months ended on June 30, 2019, which included a gain of $12.1 million related to the recognition of a note receivable from our Chinese licensee, who, in connection with the change in our China business model effective January 1, 2019, agreed to repay the market investment Celsius has made into China over a five-year period, ~~under~~pursuant to an unsecured, interest-bearing promissory note. Excluding the $12.1 million gain, other expenses for the six-month period ended June 30, 2019 were $239,000. As such, the increase from the 2019 period the 2020 period was $396,124. These expenses mainly consisted of amortization expenses of $849,300, interest expense of $286,900 and other expenses of $12,600 which are partially offset by interest income $242,500, a gain on lease cancellations $152,100 and a realized exchange gain $119,105.

Net ~~Income/(Loss)~~Income

As a result of all of the above, for the six months ended June 30, ~~2019,~~2020, the Company had a net income of $2.1 million or $0.03 per share based on a weighted average of 69,444,655 shares outstanding and a diluted net income of $2.1 million or $0.03 per share based on a weighted average of 71,073,534 shares outstanding, which includes the dilutive impact of outstanding stock options to purchase 1,628,879 shares. In comparison, for the six months ended June 30, 2019 there was net income of $10.2 million or $0.18 per share based on a weighted average of 57,267,622 shares outstanding, and after adding back interest expense on convertible notes of $243,000 and the amortization on discount on notes payable of $179,000, a diluted net income ~~available to common shareholders~~ of $10.6 million or $0.17 per share based on a weighted average of 61,817,621 shares outstanding. In comparison, for the six months ended June 30, 2018 we had net loss of approximately $6.2 million, and after giving effect to preferred stock dividends of approximately $126,000, a net loss available to common shareholders of $6.4 million or $0.13 per share based on a weighted average of 48,952,357 shares outstanding.

Liquidity and Capital Resources

As of June 30, ~~2019,~~2020, and December 31, ~~2018,~~2019, we had cash of approximately ~~$4.8~~$20.1 million and ~~$7.7~~$23.1 million, respectively, and working capital of approximately ~~$23.2~~$31.8 million and ~~$19.6~~$24.8 million, respectively. Cash used in operations during the ~~six~~three months ended June 30, ~~2019~~2020 and June 30, ~~2018,~~2019, totaled approximately $4.2 million and $4.5 million, ~~and $5.8 million,~~ respectively, mainly reflecting investments in inventory, pre-payments and deposits and ~~the settlement of marketing expenses related to the change~~increase in ~~our China business model to a royalty and license fee arrangement.~~

accounts receivable.

In addition to cash flow from operations, our primary sources of working capital have been private placements and public offerings of our securities (including an underwritten public offering of 7,986,110 shares at an offering price of $3.60 per share completed on September 16, 2019) and our credit facility with CD Financial, LLC (“CD Financial”), an affiliate of a principal shareholder of the Company.

We originally entered into a loan and security agreement with CD Financial in July 2010, which provided us with a line of credit to fund operations. As amended in connection with a private investment transaction consummated in April 2015, the loan and security agreement provided Celsius with a revolving line of credit pursuant to which Celsius can borrow up to an aggregate maximum of $4.5 million from time to time until maturity in January 2020. The credit facility requires quarterly cash payments of interest only at the rate of five percent (5%) per annum until maturity and is secured by a pledge of substantially all the Company’s assets. In December 2018, the Company amended and restated the note payable into a convertible loan agreement, as reflected below, continuing to carry a five percent per annum interest but payable semi-annually. As a result, of this substantial modification which was treated as a debt extinguishment, a new liability was established and a loss of $377,048 on the extinguishment of debt was recognized as of December 31, 2018.

The Company entered into Convertible Loan Agreements (the “Loan Agreements”) with Charmnew Limited (“Charmnew”) and Grieg International Limited (“Grieg”) on December 12, 2018, and with its affiliate CD Financial on December 14, 2018, providing for aggregate loans to the Company in principal amounts of US$3,000,000, US$2,000,000 and US$5,000,000. In connection with the Loan Agreements, the Company executed and delivered Convertible Promissory Notes (the “Notes”) in favor of each of Charmnew, Grieg and CD Financial. The Loan Agreement and Note entered into with CD Financial replaces the existing credit facility between the Company and CD Financial described above.

~~The other material terms and conditions of the loan transactions are as follows:~~

	●	~~The Notes will mature on the date that is two (2) years from the effective date of each Note (“~~~~Maturity Date~~~~”), at which time all indebtedness due under the Notes will be due and payable;~~

	●	~~Interest on the outstanding principal amount of the Notes accrues at the rate of five percent (5%) per annum and is payable semi-annually;~~

	●	Charmnew, Grieg and CD Financial each have the option, on or prior to the Maturity Date, to convert the entire principal amount of and all accrued but unpaid interest on the Note into shares of the Company’s common stock. The applicable conversion price is the average of the closing price for the shares during the ten (10) business days prior to each date a loan advance was disbursed, less a discount of 10%; and

	●	~~The Company may not prepay the loan without the lender’s prior written consent.~~

Our current operating plan for the next twelve (12) months ~~indicates a~~reflects sufficient financial ~~condition~~resources, notwithstanding the potential effects of the Covid-19 pandemic and we do not contemplate obtaining additional financing. However, if our sales volumes do not meet our projections, expenses exceed our expectations, or our plans change, we may be unable to generate enough cash flow from operations to cover our working capital requirements. In such case, we may be required to adjust our business plan, by reducing marketing and other expenses or seek additional financing. There can be no assurance that such financing, if required, will be available on commercially reasonable terms if at all.

Off Balance Sheet Arrangements

As of June 30, ~~2019,~~2020, and December 31, ~~2018,~~2019, we had no off-balance sheet arrangements.

Item 3.Quantitative Disclosures About Market Risks.

As a “smaller reporting company,” we are not required to provide the information required by this Item.

Item 4.Controls and Procedures

Management’s Report on Disclosure Controls and Procedures

Our President and Chief Executive Officer and our Chief Financial Officer, conducted an evaluation of the effectiveness of the design and operation of our disclosure controls and procedures, as defined in Rules 13a-15(e) and 15d-15(e) under the Exchange Act, as of June 30, ~~2019,~~2020, to ensure that information required to be disclosed by us in the reports filed or submitted by us under the Exchange Act is recorded, processed, summarized and reported, within the time periods specified in the rules and forms adopted by the SEC, including to ensure that information required to be disclosed by us in the reports filed or submitted by us under the Exchange Act is accumulated and communicated to our management, including our President and Chief Executive Officer (our principal executive officer) and our Chief Financial Officer (our principal financial and accounting officer), or persons performing similar functions, as appropriate to allow timely decisions regarding required disclosure.

Based on that evaluation, our President and Chief Executive Officer and our Chief Financial Officer have concluded that as of June 30, ~~2019,~~2020, our disclosure controls and procedures were effective in that (a) we maintain records that in reasonable detail, accurately and fairly reflect the transactions and dispositions of our assets; (b) our records provide reasonable assurance that transactions are recorded as necessary to permit preparation of financial statements in accordance with generally accepted accounting principles, and that our receipts and expenditures are being made only in accordance with authorizations of our management and board of directors; and (c) our records provide reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use or disposition of our assets that could have a material effect on our financial statements.

Our President and Chief Executive Officer and our Chief Financial Officer do not expect that our disclosure controls or internal controls will prevent all error and all fraud. Although our disclosure controls and procedures were designed to provide reasonable assurance of achieving their objectives and our principal executive officer and our Chief Financial Officer have determined that our disclosure controls and procedures are effective at doing so, a control system, no matter how well conceived and operated, can provide only reasonable, not absolute assurance that the objectives of the system are met. Further, the design of a control system must reflect the fact that there are resource constraints, and the benefits of controls must be considered relative to their costs. Because of the inherent limitations in all control systems, no evaluation of controls can provide absolute assurance that all control issues and instances of fraud, if any, within the Company have been detected. These inherent limitations include the realities that judgments in decision-making can be faulty, and that breakdowns can occur because of simple error or mistake. Additionally, controls can be circumvented if there exists in an individual a desire to do so. There can be no assurance that any design will succeed in achieving its stated goals under all potential future conditions.

Changes in Internal Controls Over Financial Reporting

There were no changes in our internal controls over financial reporting that occurred during the period covered by this report that has materially affected, or is reasonably likely to materially affect, our internal control over financial reporting.

PART II - OTHER INFORMATION

Item 1.Legal Proceedings.

Not applicable

In addition to matters previously reported in our periodic reports filed under the Securities Exchange Act of 1934, as amended, from time to time, we may become party to litigation or other legal proceedings that we consider to be a part of the ordinary course of our business.

~~Item 1.A.Risk Factors.~~

~~See “~~Item 1.A. Risk ~~Factors.~~Factors

The disclosure below amends and expands a number of the risk factors set forth in “Item 1.A -Risk Factors” in our Annual Report on Form 10-K for the fiscal year ended December 31, ~~2018,~~2019 to disclose the potential effects of the Coronavirus pandemic on the Company’s business. These risks and uncertainties, along with those previously disclosed in the Annual Report, could materially adversely affect our business or financial results.

Risks Relating to our Business

Deterioration of general economic conditions could harm our business and results of operations.

Our business and results of operations may be adversely affected by changes in the global macro-economic environment which may also reflect the negative impacts caused by pandemic and public health crises related to the COVID-19 pandemic. These macro-economic aspects may also impact inflation, currency exchange rates, interest rates, availability of capital markets, consumer demand, distribution and raw material costs.

Volatility in the financial markets and deterioration of global economic conditions could impact our business and operations in several ways, including the following:

●

Purchasing power of consumers may be reduced thereby affecting demand for our products;

●

Restrictions related to social distancing and other activities may limit the opportunity for our clients and consumers to purchase our products;

●

If a significant number of our employees are unable to work, including illness or travel restrictions in connection with COVID-19, our operations may be negatively impacted;

●

A shutdown of multiple co-packer facilities in connection with COVID-19 may affect our product availability;

●

Decreased demand for our products due to significant unemployment as a result of COVID-19 and macro-economic environment;

●

Limitations regarding our raw materials and other input components could substantially impact the availability of our products; and

●

If needed, it may become more costly or difficult to obtain debt or equity financing to fund operations or investment opportunities, or to refinance our debt, in each case, on terms and within a time period acceptable to us.

Disruption of our supply chain could have an adverse impact on our business, financial condition, and results of operations.

Our ability to commercialize our products is critical to our success. Damage or disruption to our supply chain, including third-party manufacturing or transportation and distribution capabilities, due to pandemics (such as ~~filed~~the coronavirus (COVID-19)) and related aspects or other reasons beyond our control or the control of our suppliers and business partners, could impair our operations.

We are closely monitoring the COVID-19 pandemic and its potential impact on our supply chain, distribution and our consolidated results of operations. While we do not expect that the COVID-19 pandemic will have a significant adverse effect on our business, financial condition, or operations at this time, we are unable to accurately predict the impact that COVID-19 will have due to the uncertainties which include the ultimate geographic spread of the virus, the intensity of the virus, the duration of the outbreak, and/or actions that may be taken by governmental agencies.

We rely on our management team and other key personnel.

We depend on the skills, experience, relationships, and continued services of key personnel, including our experienced management team. In addition, our ability to achieve our operating goals also depends on our ability to recruit, train, and retain qualified individuals. We compete with other companies both within and outside of our industry for talented personnel, and we may lose key personnel or fail to attract and retain additional talented personnel. Any such loss or failure could adversely affect our product sales, financial condition, and operating results.

In particular, our continued success will depend in part, on our ability to retain the ~~Securities~~talents and ~~Exchange Commission.~~dedication of key employees. If key employees finalize their employment, become ill as a result of the COVID-19 pandemic, or if an insufficient number of employees is retained to maintain effective operations, our business may be adversely affected and our management team may be distracted. Furthermore, we may not be able to locate suitable replacements for any of our key employees who leave or be able to offer employment to potential replacements on reasonable terms, all of which could adversely affect our procurement & distribution processes, sales & marketing activities, financial processes & condition and results of operations.

Item 2.Unregistered Sales of Equity Securities and Use of Proceeds.

None.

Item 3.Defaults Upon Senior Securities.

None.

Item 4.Mine Safety Disclosures.

Not applicable.

Item 5.Other Information.

None.

Item 6.Exhibits.

Exhibit No.		Description of Exhibit

31.1		Section 302 Certification of Chief Executive Officer

31.2		Section 302 Certification of Chief Financial Officer

32.1		Section 906 Certification of Chief Executive Officer

32.2		Section 906 Certification of Chief Financial Officer

101.INS		XBRL Instance Document

101.SCH		XBRL Taxonomy Extension Schema Document

101.CAL		XBRL Taxonomy Extension Calculation Linkbase Document

101.DEF		XBRL Taxonomy Extension Definition Linkbase Document

101.LAB		XBRL Taxonomy Extension Label Linkbase Document

101.PRE		XBRL Taxonomy Extension Presentation Linkbase Document

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.

	CELSIUS HOLDINGS, INC.

Dated: August ~~8, 2019~~6, 2020	By:	/s/ John Fieldly
		John Fieldly, Chief Executive Officer (Principal Executive Officer)

Dated: August ~~8, 2019~~6, 2020

By:

/s/ Edwin Negron-Carballo

Edwin Negron-Carballo, Chief Financial Officer

(Principal Financial and Accounting Officer)

3134

Nevada		20-2745790
(State or Other Jurisdiction of		(I.R.S. Employer
Incorporation or Organization)		Identification No.)

Title of Each Class		Trading Symbol(s)		Name of Each Exchange on Which Registered
Common Stock, $.001 par value		CELH		Nasdaq Capital Market

Large Accelerated Filer ☐	Accelerated Filer ☒☐
Non-accelerated filer ☐	Smaller reporting company ☒
	Emerging growth company ☐

		Page

PART I – FINANCIAL INFORMATION		1

Item 1.	Financial Statements.	1

	Consolidated Balance Sheets as of June 30, ~~2019~~2020 (unaudited) and December 31, ~~2018~~2019	1

	Consolidated Statements of Operations and comprehensive income for the three and six months ended June 30, 2020 and 2019 ~~and 2018~~ (unaudited)	2

	~~Consolidated Statements of Comprehensive Income/(Loss) for the three and six months ended June 30, 2019 and 2018 (unaudited)~~	3

	Consolidated Statements of Changes in Stockholders’ Equity for three and six months ended June 30, ~~2019~~2020 (unaudited)	43

	Consolidated Statements of Changes in Stockholders’ Equity for the three and six months ended June 30, ~~2018~~2019 (unaudited)	54

	Consolidated Statements of Cash Flows for the six months ended June 30, 2020 and 2019 ~~and 2018~~ (unaudited)	5

	Notes to Consolidated Financial Statements (unaudited)	6

	~~Notes to Consolidated Financial Statements (unaudited)~~	7

Item 2.	Management’s Discussion and Analysis of Financial Condition and Results of Operations.	2425

Item 3.	Quantitative Disclosures About Market Risks.	28

~~Item 4.~~	~~Controls and Procedures.~~	29

~~PART II - OTHER INFORMATION~~Item 4.	Controls and Procedures.	30

~~Item 1.~~PART II – OTHER INFORMATION		~~Legal Proceedings.~~	3031

Item ~~1A.~~1.	~~Risk Factors.~~Legal Proceedings.	3031

Item 1A.	Risk Factors.	31

Item 2.	Unregistered Sales of Equity Securities and Use of Proceeds.	3032

Item 3.	Defaults Upon Senior Securities.	3032

Item 4.	Mine Safety Disclosures.	3032

Item 5.	Other Information.	3032

Item 6.	Exhibits.	3033

SIGNATURES		3134

	June 30, 2019 (Unaudited)			December 31, 2018 (1)			June 30, 2020 (Unaudited)			December 31, 2019 (1)
ASSETS

Current assets:
Cash	$	4,831,691		$	7,743,181		$	20,110,815		$	23,090,682
Accounts receivable-net (note 2)		12,158,648			12,980,396			12,221,985			7,774,618
Note receivable-current (note 6)		1,197,270			-			1,742,841			1,181,116
Unbilled royalty revenue		175,148			-
Inventories-net (note 4)		10,589,216			11,482,701			23,512,418			15,292,349
Prepaid expenses and other current assets (note 5)		3,610,607			2,299,375			4,312,554			4,170,136
Total current assets		32,562,580			34,505,653			61,900,613			51,508,901

Note receivable-long term (note 6)		10,775,432			-
Notes Receivable (note 6)								8,714,205			10,630,040
Property and equipment-net (note 8)								398,315			132,889
Right of use assets								524,150			809,466
Long term security deposits								53,523			104,134
Intangibles (note 9)								16,888,970			17,173,000
Goodwill (note 9)								10,419,321			10,023,806
Total Assets							$	98,899,097		$	90,382,236

Operating lease-right of use asset (note 7)		188,624			-
Property and equipment-net (note 8)		110,129			121,854
Total Assets	$	43,636,765		$	34,627,507
LIABILITIES AND STOCKHOLDERS’ EQUITY

Current liabilities:
Accounts payable and accrued expenses (note 9)	$	9,113,564		$	14,845,211
Other current liabilities (note 10)		100,010			19,933
Operating lease liability-current (note 7)		142,778			-
Accounts payable and accrued expenses (note 11)							$	20,149,301		$	17,292,647
Lease liability obligation (note 7)								411,946			649,074
Bonds payable-net (note 13)								8,953,266			8,634,279
Other current liabilities (note 12)								561,617			107,399
Total current liabilities		9,356,352			14,865,144			30,076,130			26,683,399

Long-term liabilities:
Convertible line of credit note payable-related party-net (note 11)		4,873,188			3,500,000
Convertible line of credit notes payables -related party-net (note 11)		4,598,348			4,459,381
Operating lease liability-long term (note 7)		50,516			-
Lease liability obligation (note 7)								203,101			239,848
Total Liabilities		18,878,404			22,824,525			30,279,231			26,923,247
Commitments and contingences (note 16)

Commitments and contingences (note 17)

Stockholders’ Equity:
Preferred Stock, $0.001 par value; 2,500,000 shares authorized, zero and zero shares issued and outstanding at June 30, 2019 and December 31, 2018, respectively (note 12)		-			-
Common stock, $0.001 par value; 75,000,000 shares authorized, 57,371,187 and 57,002,508 shares issued and outstanding at June 30, 2019 and December 31, 2018, respectively (note 14)		57,371			57,003
Common stock, $0.001 par value; 100,000,000 shares authorized, 69,562,501 and 68,941,311 shares issued and outstanding at June 30, 2020 and December 31, 2019, respectively (note 15)								69,563			68,942
Additional paid-in capital		87,921,688			85,153,667			130,832,040			127,552,998
Accumulated other comprehensive income/(loss)		(23,306	)		(26,997	)
Accumulated other comprehensive loss								(976,691	)		(753,520	)
Accumulated deficit		(63,197,392	)		(73,380,691	)		(61,305,046	)		(63,409,431	)
Total Stockholders’ Equity		24,758,361			11,802,982			68,619,866			63,458,989
Total Liabilities and Stockholders’ Equity	$	43,636,765		$	34,627,507		$	98,899,097		$	90,382,236

	For the three months ended June 30,						For the six months ended June 30,
	2020			2019			2020			2019
Revenue (note 3)	$	30,037,227		$	16,121,929		$	58,222,116		$	30,607,579
Cost of revenue (note 2)		17,024,412			9,255,898			32,207,118			18,020,490
Gross profit		13,012,815			6,866,031			26,014,998			12,587,089

Selling and marketing expenses		7,866,871			5,561,939			15,372,918			9,162,942
General and administrative expenses		3,654,718			2,432,746			7,902,571			5,054,848
Total operating expenses		11,521,589			7,994,685			23,275,489			14,217,790

Income/(loss) from operations		1,491,226			(1,128,654	)		2,739,509			(1,630,701	)

Other Income (Expense):
Interest income on note receivable (note 6)		92,485			95,377			190,019			191,770
Interest on notes		-			(122,714	)		-			(243,108	)
Interest expense on bonds		(111,419	)		-			(247,437	)		-
Interest on other obligations		(9,981	)		(4,017	)		(9,981	)		(8,648	)
Amortization of discount on notes payable		-			(92,883	)		-			(178,823	)
Amortization of discount on bonds payable		(161,382	)		-			(327,451	)		-
Amortization of intangibles		(140,502	)		-			(284,030	)		-
Amortization of financial leases		(102,399	)		-			(239,564	)		-
Other miscellaneous income		29,863			-			35,203			-
Gain on lease cancellations		152,112			-			152,112			-
Realized foreign exchange (loss)		197,028			-			119,105			-
Gain/(loss) on investment repayment-China (Note Receivable Note 6)		121,303			(220,404	)		(23,100	)		12,052,809
Total other income (expense)		67,108			(344,641	)		(635,124	)		11,814,000

Net Income/(Loss)		1,558,334			(1,473,295	)		2,104,385			10,183,299

Other comprehensive loss:
Unrealized foreign currency translation losses		(108,681	)		(277,157	)		(223,171	)		(16,490	)
Comprehensive Income/(loss)		1,449,653			(1,750,452	)		1,881,214			10,166,809

Income (Loss) per share:
Basic	$	0.02		$	(0.03	)	$	0.03		$	0.18
Diluted	$	0.02		$	(0.03	)	$	0.03		$	0.17
Weighted average shares outstanding:
Basic		69,396,377			57,336,117			69,444,655			57,267,622
Diluted ¹		71,473,065			57,336,117			71,073,534			61,817,621

								Accumulated
					Additional			Other-
	Common Stock				Paid-In			Comprehensive			Accumulated
	Shares		Amount		Capital			Income (Loss)			Deficit			Total
Balance at December 31, 2019		68,941,311	$	68,942	$	127,552,998		$	(753,520	)	$	(63,409,431	)	$	63,458,989
Stock option expense						1,400,000									1,400,000
Issuance of common stock pursuant to exercise of stock options-Cashless		204,028		204		(204	)								-
Issuance of common stock pursuant to exercise of stock options-Cash		133,921		134		215,213									215,347
Foreign currency translation loss									(114,490	)					(114,490	)
Net Income												546,051			546,051
Balance at March 31, 2020		69,279,260	$	69,280	$	129,168,007		$	(868,010	)	$	(62,863,380	)	$	65,505,897
Stock option expense						1,174,999									1,174,999
Issuance of common stock pursuant to exercise of stock options-Cashless		106,327		106		(106	)								-
Issuance of common stock pursuant to exercise of stock options-Cash		176,914		177		489,140									489,317
Foreign currency translation loss									(108,681	)					(108,681	)
Net Income												1,558,334			1,558,334
Balance at June 30, 2020		69,562,501	$	69,563	$	130,832,040		$	(976,691	)	$	(61,305,046	)	$	68,619,866

												Accumulated																Accumulated
	Preferred Stock				Common Stock				Additional Paid-In			Other- Comprehensive			Accumulated										Additional			Other-
	Shares		Amount		Shares		Amount		Capital			Income (Loss)			Deficit			Total			Common Stock				Paid-In			Comprehensive			Accumulated
																					Shares		Amount		Capital			Income (Loss)			Deficit			Total
Balance at December 31, 2018		-	$	-		57,002,508	$	57,003	$	85,153,667		$	(26,997	)	$	(73,380,691	)	$	11,802,982			57,002,508	$	57,003	$	85,153,667		$	(26,997	)	$	(73,380,691	)	$	11,802,982
Stock option expense										1,358,503									1,358,503							1,358,503									1,358,503
Issuance of common stock pursuant to exercise of stock options-Cashless						115,107		115		(115	)								-			115,107		115		(115	)								-
Issuance of common stock pursuant to exercise of stock options-Cash						80,750		80		24,680									24,760			80,750		80		24,680									24,760
Beneficial Conversion Feature on Convertible Instruments										166,667									166,667
Beneficial conversion Feature on convertible instruments																										166,667									166,667
Foreign currency translation gain													260,665						260,665										260,665						260,665
Net Income																11,656,594			11,656,594													11,656,594			11,656,594
Balance at March 31, 2019			$	-		57,198,365	$	57,198	$	86,703,402		$	233,668		$	(61,724,097	)	$	25,270,171			57,198,365	$	57,198	$	86,703,402		$	233,668		$	(61,724,097	)	$	25,270,171
Stock option expense										1,095,792									1,095,792							1,095,792									1,095,792
Issuance of common stock pursuant to exercise of stock options-Cashless						79,488		80		(80	)								-			79,488		80		(80	)								-
Issuance of common stock pursuant to exercise of stock options-Cash						93,334		93		122,574									122,667			93,334		93		122,574									122,667
Foreign currency translation loss													(256,974	)					(256,974	)
Net Loss																(1,473,295	)		(1,473,295	)
Foreign currency translation gain																													(256,974	)					(256,974	)
Net Income																																(1,473,295			(1,473,295
Balance at June 30, 2019		-	$	-		57,371,187	$	57,371	$	87,921,688		$	(23,306	)	$	(63,197,392	)	$	24,758,361			57,371,187	$	57,371	$	87,921,688		$	(23,306	)	$	(63,197,392	)	$	24,758,361

	For the six months ended
	June 30, 2020			June 30, 2019
Cash flows from operating activities:
Net income	$	2,104,385			10,183,299
Adjustments to reconcile net income to net cash used in operating activities:
Depreciation		50,351			34,803
Amortization		851,045			183,493
Bad debt allowance		221,182			69,322
Inventory excess and obsolescence allowance		(137,370	)		185,143
Stock-based compensation expense		2,574,999			2,454,295
Gain on China transaction		23,100			(12,052,809	)
Gain on lease cancellations		(152,112	)		-
Changes in operating assets and liabilities:
Accounts receivable-net		(4,668,549	)		(2,561,721	)
Inventory		(8,082,699	)		449,654
Prepaid expenses and other current assets		(142,419	)		(1,486,418	)
Accounts payable and accrued expenses		2,856,654			(1,851,333	)
Deposits/deferred revenue and other current liabilities		109,313			(95,071	)
Change in Right to Use and Lease Obligation-net		146,042			-
Net cash used in operating activities		(4,246,078	)		(4,487,343	)

Cash flows from investing activities:
Proceeds from note receivable		1,331,011			-
Purchase of property and equipment		(315,777	)		(23,076	)
Net cash used in investing activities		1,015,234			(23,076	)

Cash flows from financing activities:
Proceeds from notes payable-related-party, net		-			1,500,000
Principal payments financial lease obligations		(222,052	)		-
Proceeds from exercise of stock options		704,664			147,427
Net cash provided by financing activities		482,612			1,647,427
Effect on exchange rate changes on cash and cash equivalents		(231,635	)		(48,498	)
Net (decrease) in cash and cash equivalents		(2,979,867	)		(2,911,490	)
Cash and cash equivalents at beginning of the period		23,090,682			7,743,181
Cash and cash equivalents at end of the period	$	20,110,815			4,831,691
Supplemental disclosures:
Cash paid during period for:
Interest	$	257,418		$	59,986
Non-cash investing and financing activities:
European Acquisition Adjustment:
Goodwill	$	395,515			-
Other liabilities		(395,515	)		-

	For the six months ended
	June 30, 2019			June 30, 2018
Cash flows from operating activities:
Net Income (loss)	$	10,183,299		$	(6,225,162	)
Adjustments to reconcile net loss to net cash used in operating activities:
Depreciation and amortization		218,296			19,648
Stock-based compensation expense		2,454,295			1,950,627
Allowance for bad debt		69,322			-
Inventory allowance for excess and obsolete products		185,143			-
Gain on Investment repayment from China (Note Receivable Note 6)		(12,052,809	)
Changes in operating assets and liabilities:
Accounts receivable-gross		(2,561,721	)		(248,876	)
Inventories		449,654			(925,524	)
Prepaid expenses and other current assets		(1,486,418	)		(1,493,622	)
Accounts payable and accrued expenses		(1,851,333	)		1,176,268
Accrued preferred dividends		-			(46,877	)
Unbilled royalty revenue		(175,148	)		-
Other current Assets/liabilities		80,077			20,983
Net cash used in operating activities		(4,487,343	)		(5,772,535	)

Cash flows from investing activities:
Purchase of property and equipment		(23,076	)		(78,063	)
Net cash (used in) investing activities		(23,076	)		(78,063	)

Cash flows from financing activities:
Proceeds from notes payable related party-net		1,500,000			-
Proceeds from exercise of stock options		147,427			179,704
Net cash provided by financing activities		1,647,427			179,704
Effect of exchange rate changes on cash and cash equivalents		(48,498	)		(19,819	)
Net (decrease) increase in cash		(2,911,490	)		(5,690,713	)
Cash at beginning of the period		7,743,181			14,186,624
Cash at end of the period	$	4,831,691		$	8,495,911
Supplemental disclosures:
Cash paid during period for:
Interest	$	59,986		$	87,986
Non-cash investing and financing activities:
Accrued preferred dividends	$	-		$	85,855
Non-Cash Items Related to China Settlement:
Accounts Receivable		3,314,146			-
Inventory		258,688			-
Pre-paid expense and other current assets		175,185			-
Accounts payable and accrued expenses		3,748,019			-

	2020			2019
A**		26.2	%		8.6	%
B**		-			35.9	%
All other		73.8	%		55.5	%
Total		100.0	%		100.0	%

	June 30, 2019		June 30, 2018
Exchange rate on balance sheet dates
USD : CNY exchange rate		6.87		6.62

Average exchange rate for the period
USD : CNY exchange rate		6.89		6.46

	Level 1:	Observable inputs such as quoted market prices in active markets for identical assets or liabilities.

	Level 2:	Observable market-based inputs or unobservable inputs that are corroborated by market data.

	Level 3:	Unobservable inputs for which there is little or no market data, which require the use of the reporting entity’s own assumptions.

	For the six months ended				For the six months ended
	June 30,		June 30,		June 30,		June 30,
	2019		2018		2020		2019
North America	$	25,841,837	$	16,628,798	$	40,192,360	$	25,841,837
Europe		4,260,977		3,274,318		17,272,080		4,260,977
Asia		434,045		1,384,199		594,384		434,045
Other		70,720		70,988		163,292		70,720
Net sales	$	30,607,579	$	21,358,303	$	58,222,116	$	30,607,579

	June 30,			December 31,			June 30,			December 31,
	2019			2018			2020			2019

Finished goods	$	8,255,332		$	8,739,877		$	21,178,188		$	12,990,044
Raw Materials		2,593,678			2,817,476			3,062,408			3,167,853
Less: Inventory allowance for excess & obsolete products		(259,794	)		(74,652	)
Less: Inventory allowance for excess and obsolete products								(728,178	)		(865,548	)
Inventories	$	10,589,216		$	11,482,701		$	23,512,418		$	15,292,349

	2019			2018			2020			2019
A*		12.7	%		7.9	%		17.4	%		12.7	%
B*		12.5	%		13.8	%		-			13.9	%
All other		74.8	%		78.3	%		82.6	%		73.4	%
Total		100.0	%		100.0	%		100.0	%		100.0	%

	Three months ended				Three months ended
	June 30, 2020				June 30, 2019
	Operating		Finance		Operating		Finance
	Leases		Leases		Leases		Leases
Lease cost in general and administrative expenses:
Operating lease expense	$	97,873	$	-	$	39,386	$	-
Amortization of finance lease ROU assets				102,399		-		-
Total lease cost in general and administrative expenses		97,873		102,399		39,386		-

Lease cost in other expense:
Interest on finance lease liabilities		-		3,207		-		-
Total lease cost in other expense		-		3,207		-		-

Total lease cost	$	97,873	$	105,606	$	39,386		-

	Six months ended				Six months ended
	June 30, 2020				June 30, 2019
	Operating		Finance		Operating		Finance
	Leases		Leases		Leases		Leases
Lease cost in general and administrative expenses:
Operating lease expense	$	193,255	$	-	$	79,385	$	-
Amortization of finance lease ROU assets		-		237,922		-		-
Total lease cost in general and administrative expenses		193,255		237,922		79,385		-

Lease cost in other expense:
Interest on finance lease liabilities		-		6,742		-		-
Total lease cost in other expense		-		6,742		-		-

Total lease cost	$	193,255	$	244,664	$	79,385		-

Future Minimum Lease Payments
2019	$	75,461
2020		128,259
Total Minimum Lease Payments	$	203,720
Less: Amount representing interest		(10,424	)
Present value of lease liabilities	$	193,296
Less Current Portion		142,778
Long-Term Portion		50,516

As of June 30, 2020:
2020	$	280,189
2021		560,378
2022		560,378
2023		560,378
2024		560,378
Thereafter		11,200,513
	$	13,722,214

Acquisition consideration
Cash	$	14,188,056
Bonds payable		8,356,958
Settlement of pre-existing debt		4,515,687
Total consideration transferred		27,060,701

Assets acquired and liabilities assumed
Accounts receivable	$	1,300,468
Inventories		2,161,067
Prepaid expenses and other current assets		331,774
Property and equipment		616
Right of use asset		806,572
Other long-term assets		101,413
Intangible assets-Customer relationships		14,050,000
Intangible assets-Brands		3,123,000
Accounts payable and accrued expenses		(3,489,080	)
Lease liability Obligations		(817,041	)
Other current liabilities		(927,088	)
Total identifiable net assets	$	16,641,701
Goodwill	$	10,419,000

				Weighted Average		Aggregate Intrinsic		Average
	Shares			Exercise		Value		Remaining
	(000’s)			Price		(000’s)		Term (Yrs)
Options
Balance at December 31, 2018		4,840		$	3.04	$	5,338		5.05
Granted		1,372		$	3.78
Exercised		(482	)	$	1.13
Forfeiture and cancelled		(272	)	$	2.72
At June 30, 2019		5,458		$	3.41	$	5,786		5.67

Exercisable at June 30, 2019		2,590		$	2.39

													Outstanding Options						Vested Options
													Number						Number
	Outstanding Options						Vested Options						Outstanding						Exercisable
	Number						Number						at		Weighted		Weighted		at		Weighted		Weighted
	Outstanding		Weighted		Weighted		Exercisable		Weighted		Weighted		June 30,		Average		Average		June 30,		Average		Average
Range of	at		Average		Average		at		Average		Average		2020		Remaining		Exercise		2019		Exercise		Remaining
Exercise	June 30,		Remaining		Exercise		June 30,		Exercise		Remaining
Price	2019 (000’s)		Term		Price		2019 (000’s)		Price		Term
Exercise Price													(000’s)		Term		Price $		(000’s)		Price $		Term
$0.20 - $0.53		399		3.58	$	0.27		399	$	0.27		3.58		251		3.20	$	0.31		251	$	0.31		3.20
$0.65 - $1.80		692		.94	$	0.85		692	$	0.85		.94		77		4.66	$	1.05		77	$	1.05		4.66
$1.83 - $2.84		586		2.99	$	2.07		551	$	2.07		3.04		476		2.31	$	2.05		476	$	2.05		2.31
$3.20 - $6.20		3,773		7.19	$	4.39		940		4.55		5.23		5,354		7.29	$	4.48		2,001		4.48		5.48
$7.20 - $22.00		8		0.13	$	10.36		8	$	10.36		0.13		0		0	$	0		0	$	0		0
Outstanding options		5,458		5.67	$	3.41		2,590	$	2.39		3.35		6,158		6.71	$	3.60		2,806	$	3.60		4.72

	For the Six Months ended
	June 30, 2019				June 30, 2018
			Weighted					Weighted
			Average					Average
	(000’s)		Grant Date		(000’s)			Grant Date
	Shares		Fair Value		Shares			Fair Value
Unvested at beginning of period		38,889	$	—		72,222		$	—
Granted				3.64					—
Vested		8,333		—		(16,667	)		—
Unvested at end of period		30,556	$	3.64		55,556		$	3.64