UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

 

FORM 10-Q

 

(Mark One)

 QUARTERLY REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

 

For the quarterly period ended JuneSeptember 30, 2019

 

  TRANSITION REPORT UNDER SECTION 13 OR 15(d) OF THE EXCHANGE ACT

 

For the transition period from ____________ to ____________

 

Commission file number: 001-37535

  

SITO MOBILE, LTD.

(Exact name of registrant as specified in its charter)

 

Delaware 13-4122844

(State or other jurisdiction of

incorporation or organization)

 

(IRS Employer

Identification No.)

 

100 Town Square Place, Suite 204
Jersey City, NJ 07310
(Address of principal executive offices)

 

(201) 984-7085
(Registrants telephone number, including area code)

 

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.   Yes     No

 

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files).   Yes     No

 

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, smaller reporting company, or an emerging growth company. See the definitions of “large accelerated filer,” “accelerated filer,” “smaller reporting company,” and “emerging growth company” in Rule 12b-2 of the Exchange Act. 

 

Large accelerated filerAccelerated filerEmerging growth company
Non-accelerated filerSmaller reporting company 

 

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act.

 

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).   Yes     No

 

Securities registered pursuant to Section 12(b) of the Act:

 

Title of each class Trading Symbol(s) Name of each exchange on which registered
Common Stock, $0.001 par value SITO The NASDAQ Capital Market

 

The number of shares outstanding of each of the issuer’s classes of common equity as of August 15, 2019:February 6, 2020: 25,641,812 shares of common stock.

  

 

 

 

 

  

Contents

CONTENTS

 

  Page
Number
Number
PART IFINANCIAL INFORMATION 
   
Item 1Financial Statements1
   
 Consolidated Balance Sheets as of JuneSeptember 30, 2019 (Unaudited) and December 31, 20181
   
 Consolidated Statements of Operations (Unaudited) for the Three- and Six-MonthsNine-Months ended JuneSeptember 30, 2019 and 20182
   
 Consolidated Statements of Stockholder’s (Deficit) Equity (Unaudited) for the Three-months ended JuneSeptember 30, 20193
   
 Consolidated Statements of Stockholder’s (Deficit) Equity (Unaudited) for the Six-monthsNine-months ended JuneSeptember 30, 20194
   
 Consolidated Statements of Cash Flows (Unaudited) for the Six-monthsNine-months ended JuneSeptember 30, 2019 and 20185 - 6
   
 Notes to Unaudited Consolidated Financial Statements67
   
Item 2Management’s Discussion and Analysis of Financial Condition and Results of Operations3034
   
Item 3Quantitative and Qualitative Disclosures About Market Risk3844
   
Item 4Controls and Procedures3844
   
PART IIOTHER INFORMATION 
   
Item 1Legal Proceedings4047
   
Item 1ARisk Factors4047
   
Item 2Unregistered Sales of Equity Securities and Use of Proceeds4047
 
Item 3Defaults Upon Senior Securities40
Item 4Mine Safety Disclosures40
Item 5Other Information40
Item 6Exhibits40
   
SIGNATURESItem 341Defaults Upon Senior Securities47
Item 4Mine Safety Disclosures47
Item 5Other Information47
Item 6Exhibits47
SIGNATURES48

i

 

 

PARTPart I - FINANCIAL INFORMATIONFinancial Information

Item 1 - Financial Statements

SITO Mobile, Ltd.MOBILE, LTD.

CONSOLIDATED BALANCE SHEETS

 

 June 30,
2019
  December 31,
2018
 
 (Unaudited)    September 30,
2019
(Unaudited)
  December 31,
2018
 
Assets          
Current assets          
Cash and cash equivalents $789,528  $2,597,246  $338,555  $2,597,247 
Accounts receivable, net  15,674,306   10,206,664   3,664,744   10,206,664 
Other assets, current  194,935   469,041 
Other prepaid expenses  126,797   469,041 
                
Total current assets  16,658,769   13,272,951   4,130,096   13,272,952 
                
Property and equipment, net  250,363   331,635   62,214   331,636 
                
Other assets                
Capitalized software development costs, net  -   861,699   -   861,698 
Intangible assets:                
Patents  583,681   630,857   560,354   630,857 
Other intangible assets, net  583,971   897,007   559,721   897,007 
Goodwill  6,444,225   6,444,225   -   6,444,225 
Other assets  123,722   125,543   122,813   125,543 
Operating Lease ROU Assets, net  172,404   311,717   99,620   311,716 
                
Total other assets  7,908,003   9,271,048   1,342,508   9,271,046 
                
Total assets $24,817,135  $22,875,634  $5,534,818  $22,875,634 
                
Liabilities and Stockholders’ Equity        
Liabilities and Stockholders’ (Deficit) Equity        
Current liabilities                
Accounts payable $13,102,216  $4,377,805  $15,002,245  $4,377,805 
Accrued expenses  2,936,196   4,610,146   1,739,020   4,610,146 
Other current liabilities  658,434   3,571   7,971   3,571 
Deferred revenue  100,000   264,493   25,000   264,493 
Operating lease liabilities  184,724   307,536   106,464   307,536 
Note payable, net of discount  1,154,614   - 
Notes payable, net of discount  3,213,225   - 
Warrant liability  145,564   174,684   160,156   174,684 
                
Total current liabilities  18,281,748   9,738,235   20,254,081   9,738,235 
                
Long-term liabilities                
Operating lease liabilities  -   27,062   -   27,062 
Other liabilities  5,850   7,644   4,955   7,644 
                
Total long-term liabilities  5,850   34,706   4,955   34,706 
                
Total liabilities  18,287,598   9,772,941   20,259,036   9,772,941 
                
Commitments and contingencies                
                
Stockholders’ Equity        
Common stock, $.001 par value; 100,000,000 shares authorized, 25,641,812 shares issued and outstanding as of June 30, 2019; and 25,529,078 December 31, 2018, respectively  25,642   25,529 
Stockholders’ (Deficit) Equity        
Common stock, $.001 par value; 100,000,000 shares authorized, 25,641,812 shares issued and outstanding as of September 30, 2019; and 25,529,078 December 31, 2018, respectively  25,642   25,529 
Additional paid-in capital  187,862,312   185,983,896   188,429,167   185,983,896 
Accumulated deficit  (181,358,417)  (172,906,732)  (203,179,027)  (172,906,732)
                
Total stockholders’ equity  6,529,537   13,102,693 
Total stockholders’ (deficit) equity  (14,724,218)  13,102,693 
                
Total liabilities and stockholders’ equity $24,817,135  $22,875,634  $5,534,818  $22,875,634 

See accompanying Notes to Unaudited Consolidated Financial Statements

-1-


SITO Mobile, Ltd.MOBILE, LTD.

CONSOLIDATED STATEMENTS OF OPERATIONS

(UNAUDITED)(Unaudited)

 

 For the Three-months ended For the Six-months ended 
 June 30,  June 30,  For the Three
Months Ended
September 30,
  For the Nine
Months Ended
September 30,
 
 2019  2018  2019  2018  2019  2018  2019  2018 
Revenue                  
Media placement $13,892,216  $8,428,564  $22,322,592  $19,573,216  $2,808,745  $9,056,964  $25,131,337  $28,630,180 
                
Total revenue  13,892,216   8,428,564   22,322,592   19,573,216   2,808,745   9,056,964   25,131,337   28,630,180 
                                
Cost of Revenue                                
Cost of revenue  9,414,674   4,402,154   14,987,411   11,100,030   2,379,398   4,718,727   17,366,809   15,818,757 
                
Gross profit  4,477,542   4,026,410   7,335,181   8,473,186   429,347   4,338,237   7,764,528   12,811,423 
                                
Operating Expenses                                
Sales and marketing  3,355,001   5,512,821   7,393,117   10,781,989   2,206,850   4,928,697   9,588,565   15,646,065 
General and administrative  2,564,711   4,423,630   5,965,883   9,364,096   12,023,191   4,423,376   17,971,974   13,836,641 
Depreciation and amortization  173,799   171,536   322,625   357,341   131,100   146,368   453,724   504,450 
Loss on impairment of long-lived assets  2,088,820   -   2,088,820   - 
Impairment of goodwill  6,444,225   -   6,444,225   - 
Impairment of long-lived assets  -   -   2,088,820   - 
Abandonment of property and equipment  125,256   -   125,256   - 
                
Total operating expenses  8,182,331   10,107,987   15,770,445   20,503,426   20,930,622   9,498,441   36,672,564   29,987,156 
                                
Loss from operations  (3,704,789)  (6,081,577)  (8,435,264)  (12,030,240)  (20,501,275)  (5,160,204)  (28,908,036)  (17,175,733)
                                
Other Income (Expense)                                
Gain on revaluation of warrant liability  348,881   334,304   29,120   975,520 
Other income  16,894   31,551   17,282   117,630 
(Loss) gain on revaluation of warrant liability  (14,592)  182,048   14,528   1,157,568 
Other (expense) income  (18,219)  9,948   (29,438)  112,866 
Interest (expense) income, net  (60,151)  1,919   (60,306)  5,893   (1,286,474)  2,403   (1,346,782)  8,297 
                                
Loss before income taxes  (3,399,165)  (5,713,803)  (8,449,168)  (10,931,197)  (21,820,560)  (4,965,805)  (30,269,728)  (15,897,002)
                                
Income tax expense  (3,037)  (22,059)  (2,517)  (53,444)  (50)  (26,925)  (2,567)  (80,369)
                                
Net loss $(3,402,202)  (5,735,862)  (8,451,685) $(10,984,641) $(21,820,610) $(4,992,730) $(30,272,295) $(15,977,371)
                                
Basic and diluted net (loss) per share $(0.13)  (0.23)  (0.33) $(0.45)
Basic and diluted net loss per share $(0.85) $(0.20) $(1.18) $(0.65)
                                
Basic and diluted weighted average shares outstanding  25,641,812   25,128,681   25,593,853   24,430,373   25,641,812   25,374,545   25,610,015   24,748,556 

 

See accompanying Notes to Unaudited Consolidated Financial Statements

 

-2-2

 

 

SITO Mobile, Ltd.

CONSOLIDATED STATEMENTS OF STOCKHOLDERS’ EQUITY (DEFICIT)

(Unaudited)

 

     Additional          Additional     
 Common Stock Paid-in Accumulated    Common Stock Paid-in Accumulated   
 Shares Amount Capital Deficit Total  Shares Amount Capital Deficit Total 
                      
Balance - March 31, 2018 (Unaudited)  25,115,570  $25,115  $180,995,931  $(161,089,904) $19,931,142 
Balance - June 30, 2018 (Unaudited)  25,342,305  $25,342  $183,665,826  $(166,825,766) $16,865,402 
                                        
Shares issued related to 2017 annual bonus for executives  222,425   223   893,927   -   894,150 
Restricted stock units - shares issued  4,310   4   (4)  -   -   95,231   95   (95)  -   - 
Compensation recognized on option grants  -   -   1,022,908   -   1,022,908   -   -   997,729   -   997,729 
Compensation recognized on restricted stock units  -   -   753,064   -   753,064   -   -   289,277   -   289,277 
Net loss for the three-months ended June 30, 2018  -   -   -   (5,735,862)  (5,735,862)
Net loss for the three-months ended September 30, 2018  -   -   -   (4,992,730)  (4,992,730)
                                        
Balance - June 30, 2018 (Unaudited)  25,342,305  $25,342  $183,665,826  $(166,825,766) $16,865,402 
Balance - September 30, 2018 (Unaudited)  25,437,536  $25,437  $184,952,737  $(171,818,496) $13,159,678 
                                        
                                        
Balance - March 31, 2019 (Unaudited)  25,641,812  $25,642  $186,747,725  $(177,956,215) $8,817,152 
Balance - June 30, 2019 (Unaudited)  25,641,812  $25,642  $187,862,312  $(181,358,417) $6,529,537 
                                        
Compensation recognized on option grants  -   -   382,280   -   382,280   -   -   224,358   -   224,358 
Compensation recognized on restricted stock units  -   -   141,663   -   141,663   -   -   91,636   -   91,636 
Warrants issued in connection with notes payable          590,644   -   590,644   -   -   250,861   -   250,861 
Net loss for the three-months ended June 30, 2019  -   -   -   (3,402,202)  (3,402,202)
Net loss for the three-months ended September 30, 2019  -   -   -   (21,820,610)  (21,820,610)
                                        
Balance - June 30, 2019 (Unaudited)  25,641,812  $25,642  $187,862,312  $(181,358,417) $6,529,537 
Balance - September 30, 2019 (Unaudited)  25,641,812  $25,642  $188,429,167  $(203,179,027) $(14,724,218)

See accompanying Notes to Unaudited Consolidated Financial Statements


SITO Mobile, Ltd.

CONSOLIDATED STATEMENTS OF STOCKHOLDERS’ EQUITY (DEFICIT)

(Unaudited)

        Additional       
  Common Stock  Paid-in  Accumulated    
  Shares  Amount  Capital  Deficit  Total 
                
Balance - December 31, 2017  22,039,529  $22,039  $165,008,927  $(155,841,125) $9,189,841 
                     
Issuance of common stock, net of stock issuance costs  2,990,000   2,990   13,781,511   -   13,784,501 
Shares issued related to 2017 annual bonus for executives  222,425   223   893,927   -   894,150 
Shares issued on exercise of stock options  77,420   77   116,174   -   116,251 
Restricted stock units - shares issued  108,162   108   (108)  -   - 
Compensation recognized on option grants  -   -   3,157,883   -   3,157,883 
Compensation recognized on restricted stock units  -   -   1,994,423   -   1,994,423 
Net loss for the nine-months ended September 30, 2018  -   -   -   (15,977,371)  (15,977,371)
                     
Balance - September 30, 2018 (Unaudited)  25,437,536   25,437   184,952,737   (171,818,496)  13,159,678 
                     
Restricted stock units - shares issued  91,542   92   (92)  -   - 
Compensation recognized on option grants  -   -   772,638   -   772,638 
Compensation recognized on restricted stock units  -   -   258,613   -   258,613 
Net loss for the three-months ended December 31, 2018  -   -   -   (1,088,236)  (1,088,236)
                     
Balance - December 31, 2018  25,529,078   25,529   185,983,896   (172,906,732)  13,102,693 
                     
Restricted stock units - shares issued  112,734   113   223,100   -   223,213 
Compensation recognized on option grants  -   -   1,002,438   -   1,002,438 
Compensation recognized on restricted stock units  -   -   378,228   -   378,228 
Warrants issued in connection with notes payable          841,505   -   841,505 
Net loss for the nine-months ended September 30, 2019  -   -   -   (30,272,295)  (30,272,295)
                     
Balance - September 30, 2019 (Unaudited)  25,641,812  $25,642  $188,429,167  $(203,179,027) $(14,724,218)

See accompanying Notes to Unaudited Consolidated Financial Statements

4

SITO Mobile, Ltd.

CONSOLIDATED STATEMENTS OF CASH FLOWS

(UNAUDITED)

  For the Nine-months ended 
  September 30, 
  2019  2018 
Cash Flows from Operating Activities      
Net loss $(30,272,295) $(15,977,371)
Adjustments to reconcile net loss to net cash used in operating activities:        
Depreciation expense  166,415   122,208 
Amortization expense - software development costs  318,125   602,013 
Amortization expense - patents  124,827   175,637 
Amortization expense - intangible assets  159,751   203,250 
Amortization expense - other assets  2,730   911 
Operating leases rent expense  230,546   230,546 
Accretion of discount to notes payable  1,304,730   - 
Loss on disposition of assets  -   5,871 
Gain on revaluation of warrant liability  (14,528)  (1,157,568)
Impairment of goodwill  6,444,225   - 
Impairment of assets  2,088,820   - 
Abandonment of property and equipment  125,256   - 
Stock option compensation expense  1,002,438   3,157,883 
Restricted stock compensation expense  601,441   1,994,423 
Changes in operating assets and liabilities:        
(Increase) decrease in accounts receivable, net  6,541,920   3,880,271 
Decrease (increase) in prepaid expenses  342,244   (230,719)
Decrease in other assets  -   3,761 
Increase (decrease) in accounts payable  10,624,440   (2,502,912)
Decrease in accrued expenses  (2,871,126)  (4,123,040)
Increase in other current liabilities  4,400   - 
Decrease in operating lease liabilities  (246,584)  (247,944)
(Decrease) increase in deferred revenue  (239,493)  291,077 
Net cash used in operating activities  (3,561,718)  (13,571,703)
         
Cash Flows from Investing Activities        
Patents and patent applications costs  (54,324)  (70,415)
Purchase of property and equipment  (22,249)  (42,806)
Capitalized software development costs  (1,367,712)  (87,991)
Net cash used in investing activities  (1,444,285)  (201,212)
         
Cash Flows from Financing Activities        
Proceeds from issuance of common stock  -   13,784,501 
Proceeds from the exercise of stock options  -   116,251 
Shares issued for annual bonus to executives  -   894,150 
Proceeds from issuance of notes payable  2,750,000   - 
Principal reduction on finance lease liabilities  (2,689)  (5,092)
Net cash provided by financing activities  2,747,311   14,789,810 
         
Net (decrease) increase in cash and cash equivalents  (2,258,692)  1,016,895 
         
Cash and cash equivalents - beginning of period  2,597,247   3,611,438 
         
Cash and cash equivalents - end of period $338,555  $4,628,333 

 

See accompanying Notes to Unaudited Consolidated Financial Statements

 

-3-5

 

  

SITO Mobile, Ltd.

CONSOLIDATED STATEMENTS OF STOCKHOLDERS’ EQUITYCASH FLOWS

(Unaudited)(UNAUDITED)

 

        Additional       
  Common Stock  Paid-in  Accumulated    
  Shares  Amount  Capital  Deficit  Total 
                
Balance - December 31, 2017  22,039,529  $22,039  $165,008,927  $(155,841,125) $9,189,841 
                     
Issuance of common stock, net of stock issuance costs  2,990,000   2,990   13,781,511   -   13,784,501 
Shares issued related to 2017 annual bonus for executives  222,425   223   893,927   -   894,150 
Shares issued on exercise of stock options  77,420   77   116,174   -   116,251 
Restricted stock units - shares issued  12,931   13   (13)  -   - 
Compensation recognized on option grants  -   -   2,160,154   -   2,160,154 
Compensation recognized on restricted stock units  -   -   1,705,146   -   1,705,146 
Net loss for the six-months ended June 30, 2018  -   -   -   (10,984,641)  (10,984,641)
                     
Balance - June 30, 2018 (Unaudited)  25,342,305   25,342   183,665,826   (166,825,766)  16,865,402 
                     
Restricted stock units - shares issued  186,773   187   (187)  -   - 
Compensation recognized on option grants  -   -   1,770,367   -   1,770,367 
Compensation recognized on restricted stock units  -   -   547,890   -   547,890 
Net loss for the six-months ended December 31, 2018  -   -   -   (6,080,966)  (6,080,966)
                     
Balance - December 31, 2018  25,529,078   25,529   185,983,896   (172,906,732)  13,102,693 
                     
Restricted stock units - shares issued  112,734   113   223,100   -   223,213 
Compensation recognized on option grants  -   -   778,080   -   778,080 
Compensation recognized on restricted stock units  -   -   286,592   -   286,592 
Warrants issued in connection with  notes payable          590,644   -   590,644 
Net loss for the six-months ended June 30, 2019  -   -   -   (8,451,685)  (8,451,685)
                     
Balance - June 30, 2019 (Unaudited)  25,641,812  $25,642  $187,862,312  $(181,358,417) $6,529,537 
  For the Nine-months ended 
  September 30, 
  2019  2018 
Supplemental Information:      
       
Interest expense paid $23,592  $183 
Income taxes paid $2,567  $54,239 
         
Supplemental Disclosures of Non-Cash Activities:        
         
Investing Activities        
Finance lease ROU assets acquired $-  $14,434 
Finance lease liabilities incurred  -   (14,434)
Operating Lease Interest Accretion to ROU Asset $18,450  $38,885 
Operating lease liability accretion $(18,450) $(38,885)
Warrants granted as discount in connection with issuance of notes payable $841,505  $- 
Warrants granted qualifying as equity instruments $(841,505) $- 

 

See accompanying Notes to Unaudited Consolidated Financial Statements

 

-4-6

 

 

SITO Mobile, Ltd.MOBILE, LTD.

CONSOLIDATED STATEMENTS OF CASH FLOWS

(UNAUDITED)

  For the Six-months ended 
  June 30, 
  2019  2018 
Cash Flows from Operating Activities      
Net loss $(8,451,685) $(10,984,641)
Adjustments to reconcile net loss to net cash used in operating activities:        
Depreciation expense  103,522   82,072 
Amortization expense - software development costs  318,126   416,243 
Amortization expense - patents  81,782   139,600 
Amortization expense - intangible assets  135,500   135,500 
Amortization expense - other assets  1,821   911 
Operating leases rent expense  153,191   155,072 
Accretion of discount to notes payable  45,258   - 
Loss on disposition of assets  -   5,871 
Gain on revaluation of warrant liability  (29,120)  (975,520)
Loss on impairment of assets  2,088,820   - 
Stock option compensation expense  778,080   2,160,154 
Restricted stock compensation expense  509,805   1,705,146 
Changes in operating assets and liabilities:        
(Increase) decrease in accounts receivable, net  (5,467,642)  4,810,580 
Decrease (increase) in prepaid expenses  274,106   (472,924)
(Increase) decrease in other assets  -   (9,324)
Increase (decrease) in accounts payable  8,724,411   (2,800,441)
Decrease in accrued expenses  (1,673,950)  (5,776,021)
Increase in other current liabilities  654,863   17,038 
Decrease in operating lease liabilities  (163,751)  (167,640)
Decrease in deferred revenue  (164,493)  (57,036)
Net cash used in operating activities  (2,081,356)  (11,615,360)
         
Cash Flows from Investing Activities        
Patents and patent applications costs  (34,606)  (46,298)
Purchase of property and equipment  (22,250)  (40,791)
Capitalized software development costs  (1,367,712)  (69,044)
Net cash used in investing activities  (1,424,568)  (156,133)
         
Cash Flows from Financing Activities        
Proceeds from issuance of common stock  -   13,784,501 
Proceeds from the exercise of stock options  -   116,251 
Shares issued for annual bonus to executives  -   894,150 
Proceeds from issuance of notes payable  1,109,356   - 
Proceeds from sale of warrants associated with issuance of notes payable  590,644   - 
Principal reduction on finance lease liabilities  (1,794)  (3,277)
Net cash provided by financing activities  1,698,206   14,791,625 
         
Net (decrease) increase in cash and cash equivalents  (1,807,718)  3,020,132 
Cash and cash equivalents - beginning of period  2,597,246   3,611,438 
Cash and cash equivalents - end of period $789,528  $6,631,570 
         
Supplemental Information:        
Interest expense paid $10,138  $672 
Income taxes paid $1,667  $51,279 
         
Supplemental Disclosures of Non-Cash Activities:        
Investing Activities        
Finance lease ROU assets acquired $-  $14,173 
Operating Lease Interest Accretion to ROU Asset $(13,878) $(28,471)
Operating lease liability accretion $13,878  $28,471 

See accompanying Notes to Unaudited Consolidated Financial Statements

 

-5-1. Organization

SITO MOBILE, LTD.
Notes to Unaudited Consolidated Financial Statements

1.Organization

 

SITO Mobile, Ltd. (“SITO”, or the “Company”, “our”, “we”, or “us”) was incorporated in Delaware on May 31, 2000, under its original name, Hosting Site Network, Inc. On May 12, 2008, the Company changed its name to Single Touch Systems, Inc. and on September 26, 2014, it changed its name to SITO Mobile, Ltd.

 

SITO develops customized, data-driven solutions for brands that span all forms of media and provides strategic insights. Our platform is designed toThe Company implements platforms that provide an in-depth understanding of customer interests, actions, and experiences that assist brands in maximizing their targeted market penetration. The platform providespenetration and that provide location-based data to its customers.

 

2.Summary of Significant Accounting Policies

2. Summary of Significant Accounting Policies

 

Principles of Consolidation

 

The accompanying Unaudited Consolidated Financial Statements include the accounts of SITO Mobile, Ltd. and its wholly-owned subsidiaries, SITO Mobile Solutions Inc., SITO Mobile R&D IP, LLC, SITO Mobile Media Inc. and DoubleVision Networks Inc. (“DoubleVision”). All intercompany transactions and balances have been eliminated in consolidation.

 

Use of Estimates

 

The preparation of financial statements in conformity with Generally Accepted Accounting Principles in the United States of America (“US GAAP”) requires usmanagement to make estimates and form assumptions that affect the reported amounts of assets and liabilities, and disclosure of contingent assets and liabilities, at the date of the financial statements and the reported amounts of revenues and expenses during the reporting period. Actual results may differ from those estimates.

 

Generally, the Company makes significant estimates in connection with establishing the allowance for doubtful accounts, the recovery of capitalized software development costs, other intangible assets, and goodwill.

 

Basis of Presentation

 

The accompanying Unaudited Consolidated Financial Statements have been prepared in accordance with US GAAP and applicable rules and regulations of the U.S. Securities and Exchange Commission (“SEC”) regarding interim financial reporting. Certain information and disclosures normally included in the financial statements prepared in accordance with US GAAP have been condensed or omitted pursuant to such rules and regulations. As such, the unaudited consolidated financial information included in this quarterly report on Form 10-Q should be read in conjunction with the consolidated financial statements and accompanying notes included in ourthe Company’s Annual Report on Form 10-K for the fiscal year-ended December 31, 2018 filed on April 1, 2019.

 

The consolidated balance sheet as of December 31, 2018 included herein was derived from the audited financial statements as of that date, but does not include all disclosures, including notes, required by US GAAP.

 

Certain reclassifications of prior-period financial statement reported amounts have been made to conform to the current period’s presentation.

Going Concern

 

The accompanying Unaudited Consolidated Financial Statements have been prepared assuming that the Company will continue as a going concern.


SITO MOBILE, LTD.

Notes to Unaudited Consolidated Financial Statements

 

The Company has sustained net losses since inception and has experienced negative cash flows from operations. As of JuneSeptember 30, 2019, the Company has an accumulated deficit of approximately $181.4 million.$203.2 million and an approximate working capital deficiency of $12.7 million; working capital is computed by excluding from current liabilities the note payable, net of $3.2 million, the warrant liability of $0.2 million, and deferred revenue of $0.03 million, which approximate amounts are presented on the Unaudited Consolidated Balance Sheet as of September 30, 2019. As shown in the Unaudited Consolidated Statement of Operations and the Unaudited Statement of Cash Flows, the Company incurred an approximate net loss of $8.5$30.3 million and negative cash flows from operations of $2.1approximately $3.6 million for the six-monthsnine-months ended JuneSeptember 30, 2019, respectively. These factors, among others, raise substantial doubt about the Company’s ability to continue as a going concern for the next twelve months from the issuance of these Unaudited Consolidated Financial Statements.

 

-6-

SITO MOBILE, LTD.

In June through August 2019, the Company sold $3.05 million of original issue discount promissory notes for net cash proceeds of $2.5 million. The Company is currently in technical default on its obligation to remit the principal value of the Notes plus accrued interest. The Company is in discussions with the Note Holders to Unaudited Consolidated Financial Statementsrefinance the Notes, which discussions are on-going. In the interim, the Company continues to accrue interest at the stated rate of the original obligations, which interest is added to the principal amount owed in the month following accrual. As of February 5, 2020, the principal balance due the Note Holders is approximately $3.9 million.

 

Management has implemented a plan to reduce expenditures, the most significant of which has been a reduction in workforce of approximately 35%70% that has resulted in reduced expenditures of approximately $300$360 thousand per each semimonthly pay cycle; management continues to monitor and/or reduce expenditures in other non-critical areas. Additionally, management continues to execute the Company’s plan to seek longer and more profitable customer agreements and has obtained additional funding of approximately $1.7$2.75 million during and $650 thousand subsequent to Junethe nine-months ended September 30, 2019 (seeNotes Payable discussion herein).

 

The Company’s existence is dependent upon management’s ability to identify additional sources from which to obtain funding and/or to enter into significant (e.g., large-scale, multi-year) contracts.contracts to generate profits and increase cash flows. There can be no assurance that the Company’s efforts will result in the resolution of the Company’s financing needs. These Unaudited Consolidated Financial Statements do not include any adjustments that might result should the Company be unable to continue as a going concern.

NASDAQ Listing Deficiencies

On July 5, 2019, the Company received written notification from NASDAQ informing it that its stock had traded under $1.00 for thirty (30) consecutive business days, and that if its stock does not trade at or above $1.00 for ten (10) consecutive business days during the next 180 days, the Company’s stock would be delisted absent meeting other conditions for delaying delisting.

The 180 days to regain compliance ended on January 2, 2020, during which time the Company’s stock failed to meet the minimum closing bid price of $1.00 for ten (10) consecutive business days. On January 6, 2020, since the Company’s stock closing bid price did not meet NASDAQ’s minimum, the Company received notification that its stock would be delisted. On January 13, 2020, in accordance with NASDAQ Listing Rules, the Company requested a hearing with the NASDAQ Listing Council to seek a 180-day extension to correct the minimum bid price deficiency. If, at the conclusion of the 180-day extension period, the Company has not achieved compliance, the Company’s stock will be delisted. The Company was granted a hearing by NASDAQ’s Listing Council, which hearing is scheduled for February 20, 2020; however, there can be no assurance that the Listing Council will grant the Company a 180-day extension, or that the Company will be successful in regaining compliance with NASDAQ Listing Rules. Among the deficiencies to be cured are: (i) realizing a stock closing minimum bid price equal to or greater than $1.00 for ten (10) consecutive business days, which may be accomplished by enacting a reverse stock-split; if such, is approved by the Company’s stockholders, (ii) holding its 2019 annual shareholder meeting, which was adjourned pending resolution of certain SEC matters related to the failed merger with MediaJel, Inc. (seeBusiness Combinations), and other Listing Rules as may be applicable.

8

SITO MOBILE, LTD.

Notes to Unaudited Consolidated Financial Statements

 

Revenue Recognition and Deferred Revenue

 

Adoption of Accounting Standards Codification (“ASC”) - Topic 606 (“Topic 606”), “Revenue from Contracts with Customers”

 

On January 1, 2018, the Company adopted Topic 606 using the modified retrospective transition method applied to those contracts, which were not completed as of January 1, 2018. Results for reporting periods beginning after January 1, 2018 are presented under Topic 606, while prior period amounts have not been adjusted and continue to be reported in accordance with US GAAP Topic 605 and the methodologies adopted by the Company thereunder. There was no adjustment to the accumulated deficit at January 1, 2018 attributable to the impact of adopting Topic 606.

 

Topic 606 requires that revenue is recognized when a customer obtains control of promised services in an amount that reflects the consideration that an entity expects to receive in exchange for those services. To achieve this core principal, Topic 606 follows a five-step approach:

 

1)Identify the contract, or contracts, with a customer

 

A contract with a customer exists when (i) the Company enters into an enforceable contract with a customer that defines each party’s rights regarding the services to be transferred and identifies the payment terms related to those services, (ii) the contract has commercial substance and (iii) the Company determines that collection of substantially all consideration for services that are transferred is probable based on the customer’s intent and ability to pay the promised consideration.

 

2)Identify the performance obligations in the contract

 

At contract inception, an entity shall assess the goods or services promised in a contract with a customer and shall identify as a performance obligation each promise to transfer such goods or deliver such services to the customer. To be separately recognized, performance obligations must be distinct. For a performance obligation to be distinct, both the following criteria must exist: (i) the customer can benefit from the service either on its own or together with other resources that are readily available from the Company or third parties and (ii) the goods or services are separately identifiable from other promises in the contract. If these criteria are not met, the promised services are accounted for as a combined performance obligation.

 

3)Determine the transaction price

 

The transaction price is the amount of total contract consideration the Company expects to receive for carrying out its contractual obligations.

-7-

SITO MOBILE, LTD.
Notes to Unaudited Consolidated Financial Statements

 

4)Allocation of the transaction price to the performance obligations in the contract

 

Once a contract and associated performance obligations have been identified and the transaction price has been determined, Topic 606 requires an entity to allocate the transaction price to each performance obligation. To allocate the transaction price to each identified performance obligation, the Company must accurately estimate the stand-alone selling price of each performance obligation. As a practical expedient, Topic 606 allows the Company to recognize revenue when it invoices a customer, if the right to payment from such customer corresponds directly with the value of the Company’s performance completed to date.

 

5)Recognize revenue when, or as, performance obligations are satisfied

 

Revenue is recognized when or as performance obligations are satisfied by transferring control of a promised good or service to a customer. Control transfers either over time or at a point in time.

 

Media placement services constitute ourthe Company’s core business from which we deriveit derives substantially all ourits revenue from contracts with customers. Our mediaMedia placement contracts with customers predominantly contain a single performance obligation for which the related revenues are recognized over time, using an output measure to reflect progress. The Company invoices its customers as it performs its contractual obligations and therefore has adopted the aforementioned Topic 606 revenue recognition “right to invoice” practical expedient.


SITO MOBILE, LTD.

Notes to Unaudited Consolidated Financial Statements

 

Media Placement

 

The Company’s media placement contracts with customers generally provide for the measurement of services based on the activity of users viewing ads through developer applications and websites. User activity consists of views, clicks, or actions on advertisements placed by the Company. Based on the specific terms of the media placement contracts with customers, revenues are recognized as the Company’s advertising services are delivered, that is, when the Company has a right to invoice for its services. Most of the Company’s media placement services contracts have a performance term of less than twelve months and, generally, customer payments are received in a timely manner from the invoice date.

 

Media placement revenue for the three- and six-monthsnine-months ended JuneSeptember 30, 2019 and 2018 was $13,892,216approximately $2.8 million and $8,428,564$9.1 million and $22,322,592$25.1 million and $19,573,216,$28.6 million, respectively.

 

Deferred Revenue

 

In certain situations, the Company will receive advances of its media placement services, which advances are recognized as deferred revenue in the Unaudited Consolidated Balance Sheets.consolidated balance sheets. As the Company delivers the contracted media placement services, deferred revenues are recognized in the Unaudited Consolidated StatementsStatement of Operations.

 

Sales commissions are generally expensed as incurred because the amortization period would be one year or less and the Company’s revenues are not given to significant cyclical fluctuation. Sales commissions are recognized in sales and marketing expenses in the accompanying Unaudited Consolidated StatementsStatement of Operations.

 

Cash and Cash Equivalents

 

The Company considers all liquid investments with an original maturity of three months or less or three months to maturity when purchased to be cash equivalents. As of JuneSeptember 30, 2019 and December 31, 2018, the Company doesdid not have any cash equivalents.

 

Accounts Receivable, net

 

Accounts receivable are reported at the customers’ outstanding balances, less any allowance for doubtful accounts.

Interest is not accrued on overdue accounts receivable.

-8-

SITO MOBILE, LTD.
Notes to Unaudited Consolidated Financial Statements

 

Allowance for Doubtful Accounts

 

An allowance for doubtful accounts receivable is charged to operations in amounts sufficient to maintain the allowance for uncollectible accounts at a level management believes is adequate to cover any probable losses. Management determines the adequacy of the allowance based on the historical write-off of receivables as a percentage of accounts receivable, as well as revenue and information collected from individual customers. Accounts receivable are charged off against the allowance for doubtful accounts when such amounts are deemed uncollectable.

 

Property and Equipment, net

 

Property and equipment is stated at cost. Major renewals and improvements are capitalized, while replacements, maintenance, and repairs that do not improve or extend the lives of the respective assets are expensed. At the time property and equipment are sold or disposed of, the asset and related accumulated depreciation accounts are relieved of the applicable amounts. Gains or losses on sales or disposals of property and equipment are recognized in earnings.


SITO MOBILE, LTD.

Notes to Unaudited Consolidated Financial Statements

 

Depreciation is computed on the straight-line and accelerated methods for financial and income tax reporting purposes, respectively, based upon the following estimated useful lives:

 

Asset Class Useful Lives
(in years)
Software development costs 3 years
Equipment and computer hardware 5 years
Office furniture 5 years
Leasehold improvementsimprovements* 5

*Leasehold improvements are amortized over their useful life of five (5) years or the lease term through expiration, if soonershorter.

 

Long-Lived Assets

 

The Company accounts for long-lived assets in accordance with ASC 360-10 “Impairment or Disposal of Long-Lived Assets”. ASC 360-10 requires that long-lived assets be reviewed for impairment whenever events or changes in circumstances indicate that the carrying value of an asset may not be recoverable or exceeds its fair value. We assessThe recoverability of the carrying value of an asset is assessed by estimating the future undiscounted cash flows expected to result from the use and eventual disposition of the asset. If the future undiscounted cash flows are less than the carrying value of the asset, an impairment loss is recognized equal to the amount by which the asset’s carrying value exceeds its fair value.

 

Goodwill

 

Goodwill represents the future economic benefits to be derived from non-individually identified or separately recognized assets acquired in a business combination. Goodwill generally may be computationally defined as the excess of the fair value of the consideration transferred over the acquisition-date fair values of the identifiable assets acquired less the liabilities assumed and any noncontrolling interest in the acquired assets.

 

ASC 350-20 requires that goodwill be tested at least annually for impairment. Application of the goodwill impairment test requires judgment, including determining the fair value. Significant judgments are required to estimate the fair value, including estimating future cash flows, determining appropriate discount rates and other assumptions. Changes in these estimates and assumptions could materially affect the determination of fair value and/or goodwill impairment. The Company has evaluated qualitative and quantitative factors (e.g., events, conditions) as of JuneSeptember 30, 2019 and December 31, 2018 and determined that at the later date there hadthat goodwill as reported has been noimpaired and, as such, an impairment in the approximate amount of goodwill.

-9-

SITO MOBILE, LTD.
Notes to Unaudited Consolidated Financial Statements
$6.4 million has been recognized during the three- and nine-months ended September 30, 2019.

 

Capitalized Software Development Costs

 

The Company accounts for costs incurred to develop or purchase computer software for internal use in accordance with ASC Topic 350-40 “Internal-Use Software”. As required by ASC 350-40, the Company capitalizes the costs incurred during the application development stage, which include direct costs, including payroll and related payroll taxes and benefits. Costs incurred during the preliminary project stage along with post-implementation stages of internal use computer software are expensed as incurred. Capitalized development costs are amortized over a period of three years. Costs incurred to maintain existing product offerings are expensed as incurred. The capitalization and ongoing assessment of recoverability of software development costs requires considerable judgment with respect to certain external factors, including, but not limited to, the three year estimated economic life assigned to the asset class. Amortization expense associated with capitalized software is recorded as a cost of revenue.


SITO MOBILE, LTD.

Notes to Unaudited Consolidated Financial Statements

 

In June 2019, based on perceived cost-benefit relationships, the Company decided on a strategic direction to adopt and employ already existing third-party software platforms used in the servicing of customer accounts, rather than to continue developing, bettering, and maintaining existing platforms. Management believes its internally developed software has market value, but there is no immediate plan to license or sell the software, nor has a definitive acquirer been identified.

As such, management has determined to impair the asset fully as the originating projects have been discontinued during the three-months ended June 30, 2019 and there is no immediate plan to employ the software in the foreseeable future. A loss on impairment of approximately $1.9 million has been recognized during the nine-months ended September 30, 2019.

 

Patent and Patent Application Costs

 

Intangible assets are recorded at cost and include patents developed and purchased. The cost of patents is amortized over their useful lives.

 

Patents are an integral investment, which protects management’smanagement's rights of ownership over the underlying communications related intellectual property. The patents continue to have value to the Company and represent an investment in technologies that potentially benefit mobile communication companies and users.

 

Leases

 

The Company reviews and evaluates its contracts to determine if any contain leases. As of JuneSeptember 30, 2019 and December 31, 2018, the Company has agreements with two providers that have been determined to contain leases. One of the agreements is for the Company’s primary office space and the other is for office equipment. In accordance with ASC Topic 842, which the Company adopted as of January 1, 2018, a contract contains a lease if it conveys a right to direct the use of an identified asset and derive substantially all the economic benefits from the use thereof. If a contract is determined to contain a lease, it is further evaluated for purposes of classifying the arrangement as a finance lease. Any arrangement that does not meet the criteria to be accounted for as a finance lease is an operating lease.

 

Income Taxes

 

The Company accounts for its income taxes under the provisions of ASC Topic 740 “Income Taxes”. The accounting for income taxes under ASC Topic 740 is an asset and liability method. The asset and liability method requires the recognition of deferred tax liabilities and assets for the expected future tax consequences of temporary differences between tax bases and financial reporting bases of assets and liabilities. The Company had no material unrecognized income tax assets or liabilities for the three- and six-monthsnine-months ended JuneSeptember 30, 2019 and 2018, respectively. When incurred, the Company recognizes income tax interest and penalties as a separately identified component of general and administrative expense.

-10-

SITO MOBILE, LTD.
Notes to Unaudited Consolidated Financial Statements

 

Stock-Based Compensation

 

Stock-based compensation is accounted for based on the requirements of the Share-Based Payment topic of ASC Topic 718, which requires recognition in the financial statements of the cost of employee and director services received in exchange for an award of equity instruments over the period the employee or director is required to perform the services in exchange for the award (presumptively, the vesting period). and forfeitures are recognized as they occur. US GAAP also requires measurement of the cost of employee and director services received in exchange for an award based on the grant-date fair value of the award.

 

Pursuant to ASC 505-50, for share-based payments to consultants and other third parties, compensation expense is determined at the measurement date. The expense is recognized over the vesting period of the award. The Company records compensation expense based on the fair value of the award at the reporting date.


SITO MOBILE, LTD.

Notes to Unaudited Consolidated Financial Statements

 

The value of stock-based awards is determined using the Binomial option-pricing model. The Binomial option-pricing model determines compensation cost as the excess of the fair value of the award at the grant date or other measurement date over the amount that must be paid to acquire the stock. The resulting amount is charged to expense on a straight-line basis over the period in which the Company expects to receive the benefit, which is generally the vesting period. In the case that the requisite service period is not completed or the grantee terminates their relationship with the Company, the stock award granted may be forfeited and, if forfeited, the accumulated amount of compensation cost recognized for that award is reversed in the period of forfeiture.

 

Loss per Share

 

The Company reports loss per share in accordance with ASC 260-10 “Earnings per Share”. Basic loss per share is computed by dividing the loss applicable to common shareholders by the weighted average number of common shares outstanding during the period. Diluted loss per share is computed based on the weighted average number of shares of common stock outstanding plus any dilutive potential common shares outstanding during the period using the treasury stock method. Potential dilutive common shares include stock options, restricted stock units, and warrants outstanding. Certain of the options and warrants outstanding at JuneSeptember 30, 2019 would have a dilutive effect if converted to common shares; however, as the Company is in a loss position from its operations, the effect of conversion is not applicable to the loss per share of $0.13$0.85 and $0.33$1.18 for the three- and six-monthsnine-months ended JuneSeptember 30, 2019, respectively. There were no dilutive securities outstanding as of JuneSeptember 30, 2018 and, therefore, basic and diluted loss per share for the three- and nine-months then ended of $0.23$0.20 and $0.45,$0.65, respectively, were the same.

 

Concentrations of Credit Risk

 

The Company’s primary banking relationship is with Wells Fargo Bank. The amount on deposit with Wells Fargo Bank may from time to time exceed federally insured limits. The Company also has a factoring arrangement, secured by its accounts receivable, with Fast Pay Partners, LLC.

 

For the three-months ended JuneSeptember 30, 2019, the Company derived approximately $8.2$1.8 million or 58.9%64.1% of total revenue from one customerthree customers and for the three-months ended JuneSeptember 30, 2018, no one customer accounted for a significant amount of total revenue.

For the six-monthsnine-months ended JuneSeptember 30, 2019, and 2018, the Company derived approximately $10.4 million or 46.7% and $5.2 million or 26.8%41.5% of total revenue from one customer respectively.and for the nine-months ended September 30, 2018, the Company derived approximately $5.3 million or 18.5% of total revenue from one customer.

 

During the six-monthsnine-months ended JuneSeptember 30, 2019, the Company obtained an approximate $10.4 million contract for media placement services, of which approximately $8.2 million of revenue was recognized during the three-months ended June 30, 2019 and the balance was recognized during the three-months ended March 31, 2019. At contract outset, as is normal and customary, management considered many factors in accepting and contractually committing itself, including the Company’s ability to deliver its contractual performance obligations and the probability of collection of its contractually stipulated compensation, which probability considers the likelihood of and customer’s ability to pay. Nothing has comeAt the time, nothing came to the Company’s attention that would have altered its assessment at contract initiation that the contracts initiation or in connection withcustomer would not uphold its contractual obligation to pay for the services received. On October 7, 2019, the Company filed a complaint for judgment against the customer for payment under the contract, which matter is more fully discussed throughout these notes to the Unaudited Consolidated Financial Statements as of and for the three- and six-months ended June 30, 2019.Statements.

 

The Company’s accounts receivable is typically unsecured and derived from U.S. customers in different industries. The Company performs ongoing credit evaluations of its customers and maintains allowances for potential credit losses. Historically, excluding the aforementioned significant receivable in litigation, such losses have been within management’s expectations of 3% of accounts receivable and 1% of year-to-date revenue.

 

-11-13

 

  

SITO MOBILE, LTD.

Notes to Unaudited Consolidated Financial Statements

 

Business Combinations

 

The Company accounts for all business combinations using the acquisition method of accounting. Under this method, assets and liabilities are recognized at fair value at the date of acquisition. The excess of the fair value of the consideration transferred over the acquisition-date fair values of the identifiable assets acquired less the liabilities assumed and any noncontrolling interest in the acquired assets is recognized as goodwill. Certain adjustments to the assessed fair values of the assets acquired and liabilities assumed are made subsequent to the acquisition date, but within the measurement period, which is up to one year; such adjustments are recorded as adjustments to goodwill. Any adjustments to the assets acquired and liabilities assumed subsequent to the measurement period are recorded in income. Results of operations of acquired entities are included in the Company’s results of operations as of the date of acquisition. The Company expenses all acquisition related costs as incurred, which costs are classified as general and administrative expenses in the Unaudited Consolidated Statements of Operations.

 

In September 2019, the Company entered into an Agreement and Plan of Merger (the “Agreement”) with MediaJel, Inc. (“MediaJel”) (collectively, the “Parties”), whereby the Company was to acquire 100% of the equity interests of MediaJel in exchange for an approximate 43% equity interest in the combined entity (i.e., an all-stock transaction). In December 2019, the Parties mutually entered into discussions to terminate the Agreement, which discussions are on-going.

Off-Balance Sheet Arrangements

 

We haveThe Company has no off-balance sheet arrangements or financing activities with special purpose entities.

 

Recent Accounting Pronouncements

 

Recently Adopted Pronouncements

 

Revenue Recognition

 

In May 2014, the Financial Accounting Standards Board (“FASB”) released ASC 606 “Revenue from Contracts with Customers”which was updated in August 2015 by ASU 2015-14 “Revenue from Contracts with Customers (Topic 606): Deferral of the Effective Date”. The Company applied the accounting guidance within ASC Topic 606 beginning with the reporting period for the three- and nine-months ended September 30, 2018. We believeThe Company believes the key changes in the standard that impact ouraffect its revenue recognition relate to the allocation of contract revenue amongst various services and products, and the timing of which those revenues are recognized. The Company adopted ASC Topic 606 effective January 1, 2018 and did not adjust its accumulated deficit as of January 1, 2018, as discussed in theSummary of Significant Accounting Policies footnote disclosure herein.

 

In April 2016, the FASB issued ASU 2016–10 “Revenue from Contracts with Customers (Topic 606): Identifying Performance Obligations and Licensing”, which provides clarification and guidance for identifying performance obligations and licensing arrangements. This updated standard affects ASU 2014-09 “Revenue from Contracts with Customers (Topic 606)”.

 

The Company adopted ASC Topic 606 using the modified retrospective approach. There were no material changes to the Company’s Unaudited Consolidated Financial Statements resulting from adoption of this standard.

 

Leases

 

In February 2016, the FASB issued ASU 2016-02 “Leases”, amended byASU 2018-11 “Leases: Targeted Improvements”, which provides new accounting and disclosure guidance for leasing activities, most significantly requiring that lessees recognize assets and liabilities for all leases with lease terms greater than twelve months and to provide additional disclosures. The Company adopted ASU 2016-02, which is included in the ASC Topic 842, as of January 1, 2018 using a retrospective approach. A retrospective approach applies the adopted standard to each prior period presented in the financial statements with the cumulative effect of initially applying the standard recognized at the beginning of the earliest comparative period presented.


SITO MOBILE, LTD.

Notes to Unaudited Consolidated Financial Statements

 

Adoption of ASC Topic 842 resulted in the Company recognizing a $311.7 thousand operating lease Right-of-Use (“ROU”) asset and current and non-current operating lease liabilities of $334.6 thousand on the Consolidated Balance Sheet at December 31, 2018, which resulted in a $22.8 thousand increase to the accumulated deficit as of that date. Other than first-time recognition of operating leases on its consolidated balance sheet, the implementation of ASC Topic 842 did not have a material impact on the Company’s Unaudited Consolidated Financial Statements. See theLeases footnote for additional disclosures.

-12-

SITO MOBILE, LTD.
Notes to Unaudited Consolidated Financial Statements

 

Comprehensive Income

 

In February 2018, the FASB issuedASU 2018-02 “Income Statement - Reporting Comprehensive Income (Topic 220): Reclassification of Certain Tax Effects from Accumulated Other Comprehensive Income”, which allows companies to reclassify stranded tax effects resulting from the Tax Cuts and Jobs Act from accumulated other comprehensive income to retained earnings. The updated standard was effective for fiscal years beginning after December 15, 2018.2018 and interim periods occurring within the year of effectiveness. The Company does not have any transactions that require the reporting of comprehensive income under the standard.

 

Stock Compensation

 

In June 2018, the FASB issued ASU 2018-07 “Compensation - Stock Compensation (Topic 718): Improvements to Nonemployee Share-Based Payment Accounting”.The amendments in this update expand the scope of Topic 718 to include share-based payment transactions for acquiring goods and services from nonemployees. The requirements of Topic 718 apply to nonemployee awards, except for specific guidance on inputs to an option-pricing model and the attribution of cost (that is, the period of time over which share-based payment awards vest and the pattern of cost recognition over that period).

 

ASU 2018-07 specifies that Topic 718 applies to all share-based payment transactions in which a grantor acquires goods or services to be used or consumed in a grantor’s own operations by issuing share-based payment awards. ASU 2018-07 also clarifies that Topic 718 does not apply to share-based payments used to provide (1) financing to the issuer or (2) awards granted in conjunction with selling goods or services to customers as part of a contract accounted for under ASC Topic 606“Revenue from Contracts with Customers”. The Company adopted ASU 2018-07 effective January 1, 2019 and notes that the standard did not have a material effect on its Unaudited Consolidated Financial Statements.

 

Pronouncements Not Yet Adopted

 

Intangibles

 

In January 2017, the FASB issued ASU 2017-04 “Intangibles - Goodwill and Other (Topic 350) Simplifying the Test for Goodwill Impairment”. The amendments in this update modify the concept of impairment from the condition that exists when the carrying amount of goodwill exceeds its implied fair value to the condition that exists when the carrying amount of a reporting unit exceeds its fair value. An entity no longer will determine goodwill impairment by calculating the implied fair value of goodwill by assigning the fair value of a reporting unit to all of its assets and liabilities as if that reporting unit had been acquired in a business combination. The guidance is effective for fiscal years beginning after December 15, 2019 and interim periods occurring within the year of effectiveness. TheWhen effective, the Company hasdoes not yet completedanticipate that ASU 2017-04 will have a material impact on its determination ofUnaudited Consolidated Financial Statements. See the effects of adopting ASU 2017-04.Intangible Assets - Goodwillfootnote for additional disclosure.

 

In August of 2018, the FASB issued ASU 2018-15 “Customer’s Accounting for Implementation Costs Incurred in a Cloud Computing Arrangement That Is a Service Contract”, which is effective for the Company for periods beginning after December 31, 2019 including interim periods. This ASU provides guidance and establishes the accounting for fees paid in a cloud computing arrangement (i.e., hosting arrangement) that includes a software license. The Company has several arrangements that may be subject to this standard, which may require recognizing intangible assets for software licenses that may exist and corresponding liabilities for payments made over time. If the Company’s cloud computing arrangements do not include software licenses, the arrangements are service contracts the fees for which are expensed as incurred, which is how the Company currently accounts for these arrangements. The Company is currently in process of reviewing and assessing ASU 2018-15 to determine its impact, if any, on the Company’s consolidated financial statements. Unaudited Consolidated Financial Statements.

 

-13-15

 

 

SITO MOBILE, LTD.

Notes to Unaudited Consolidated Financial Statements

3.Reconciliation of Loss per Share per US GAAP to Loss per Share before non-recurring items

The Company recognized a loss on impairment of long-lived assets of $2.1 million during the three- and six-months ended June 30, 2019. The loss on impairment is included in the loss from operations of $3.7 million and $8.4 million for the three- and six-months ended June 30, 2019, respectively, as stated in the Unaudited Consolidated Statements of Operations. The loss on impairment is comprised of two items consisting of an impairment of capitalized software development costs and an impairment of customer relationships, which represent non-recurring and non-cash items.

 

DuringCredit Losses on Financial Instruments

In June 2016, the three- and six-months ended June 30, 2018,FASB issued ASU No. 2016-13, “Financial Instruments — Credit Losses (Topic 326) — Measurement of Credit Losses on Financial Instruments.” ASU 2016-13 amends several aspects of the measurement of credit losses on financial assets, including replacing the existing incurred credit loss model with the Current Expected Credit Losses (“CECL”) model. There are few exceptions to the financial assets that are within the scope of ASU 2016-13; however, as currently applicable to the Company, didtrade receivables is the most significantly affected class of financial assets. The CECL model requires that financial assets (i.e., trade receivables) be presented at the net amount expected to be collected, based on pooling financial assets that share similar characteristics (e.g.,type, term, geography, industry, effective interest rate), butdoes not recognize any non-recurring items.

Followingprescribe a specific methodology for measuring the allowance for expected credit losses. For example, the Company may use a loss-rate methodology or an aging schedule, or a combination thereof, which process is not significantly different from currently employed. ASU 2016-13 is effectivefor fiscal years beginning after December 15, 2019, including interim periods within those fiscal years; however, at its July 2019 meeting, the FASB proposed a reconciliation of the amounts of net loss from operations recognized and presented on the Unaudited Consolidated Statements of Operations and the resulting loss per share, in accordance with US GAAPthree-year deferral to the amounteffective date of loss from operations and loss per share attributable to and beforeASU 2016-13 that will affect smaller reporting companies, which is the effect ofCompany’s current SEC filing classification. If approved, the recognized non-recurring items:

  For the Three-months ended  For the Six-months ended 
  June 30,  June 30, 
  2019  2018  2019  2018 
As reported on the Statement of Operations, in accordance with US GAAP:            
Loss from operations $3,704,789  $6,081,577  $8,435,264  $12,030,240 
Less:                
Loss on impairment - capitalized software development costs  1,911,285   -   1,911,285   - 
Loss on impairment - customer relationships  177,535   -   177,535   - 
                 
Loss on impairment of long-lived assets  2,088,820   -   2,088,820   - 
                 
Loss from operations before non-recurring items  1,615,969   6,081,577   6,346,444   12,030,240 
                 
Other (income) expense  (305,624)  (367,774)  13,904   (1,099,043)
Income tax expense  3,037   22,059   2,517   53,444 
                 
Net loss before non-recurring items $1,313,382  $5,735,862  $6,362,865  $10,984,641 
                 
As reported on the Statement of Operations, in accordance with US GAAP:                
Basic and diluted net (loss) per share $(0.13) $(0.23) $(0.33) $(0.45)
Less:                
Basic and diluted net (loss) per share, attributable to non-recurring items  0.08   -   0.08   - 
                 
Basic and diluted net (loss) per share before non-recurring items $(0.05) $(0.23) $(0.25) $(0.45)
                 
Basic and diluted weighted average shares outstanding  25,641,812   25,128,681   25,593,853   24,430,373 

For further discussion of these nonrecurring items considerASU will be effective for theCapitalized Software Development Costs, net andOther Intangible Assets, net footnote disclosures.

-14-

SITO MOBILE, LTD.
Notes to Company for fiscal years beginning after December 15, 2022, including interim periods within those fiscal years.The Company is currently evaluating the impact, if any, that ASU 2016-13 will have on its Unaudited Consolidated Financial Statements
and related disclosures.

 

4.Accounts Receivable, net

3. Accounts Receivable, net

 

Accounts receivable consist of the following:

 

 June 30, December 31, 
 2019  2018 
      September 30,
2019
  December 31,
2018
 
Accounts receivable $15,956,324  $10,626,664  $14,366,762  $10,626,664 
Less: allowance for bad debts  (282,018)  (420,000)
Less:        
Allowance for doubtful accounts  (10,702,018)  (420,000)
        
Accounts receivable, net $15,674,306  $10,206,664  $3,664,744  $10,206,664 

 

5.Property and Equipment, net

Included in accounts receivable at and recognized in revenues during the nine-months ended September 30, 2019 is $10.42 million attributable to an advertising insertion order to buy digital media device placement for advertising of the movieAfter on behalf of and under contract with Aviron Pictures LLC (“Aviron”) (the “Aviron Receivable”). The Company billed and recognized revenues of $2.24 million and $8.18 million during the three-months ended March 31, 2019 and June 30, 2019, respectively. Aviron has not remitted payment contractually stipulated and, as such, on October 7, 2019, the Company filed suit in the Superior Court of the State of California, City of Los Angeles in an attempt to recover that to which it is contractually entitled.

On December 13, 2019, Aviron filed a counterclaim denying, among other items, all allegations of breach of contract, the substance of the contract it had entered into with the Company on March 20, 2019, and the services that the Company had provided, delivered, and paid for with its own funds. The Company has provided all documentation to Aviron’s attorney in substantiating the Company’s claims and its contractual performance thereunder and has attempted multiple times to reach a reasonable resolution of the matter. To date, Aviron has been unwilling to reach an accommodation.

On December 17, 2019, a significant creditor sued Aviron and its founder and managing member for default and fraudulent activities. Per its filing, the creditor, who has a senior claim it purports to have filed (e.g., UCC filing), has a one hundred percent (100%) claim to the assets of Aviron, affiliates, and related entities under the terms of its financing agreements. In its suit, the creditor is seeking injunctive relief to immediately replace the managing member of Aviron, put in place a new Chairman and managing member, and take full control of Aviron’s business and operations.

Since the creditor’s lawsuit filing, the managing member sued by the creditor has been terminated from Aviron and the individual that the creditor seeks to put in place is a known turnaround specialist. Additionally, there are other additional lawsuits filed by other third parties seeking recompense for dealings with Aviron, some of which are associated with the movieAfter.


SITO MOBILE, LTD.

Notes to Unaudited Consolidated Financial Statements

Given the aforementioned qualitative facts that have developed, management, recognizing that the Company is an unsecured creditor, acknowledges that there is a significant degree of uncertainty surrounding the Aviron Receivable. As such, management has established a specific reserve for uncollectability of the Aviron Receivable in the amount of $10.42 million representing the total amount of the Aviron Receivable, which s reflected in accounts receivable, net at September 30, 2019.

4. Property and Equipment, net

 

The following is a summary of property and equipment:

 

 June 30, December 31, 
 2019  2018  September 30,
2019
  December 31,
2018
 
Equipment and computer hardware $288,280  $268,662  $288,281  $266,032 
Office furniture  259,452   256,820   259,452   259,452 
Leasehold improvements  344,026   344,026   344,026   344,026 
                
Property and equipment, gross  891,759   869,510 
Less:        
Accumulated depreciation  (704,289)  (537,874)
Abandonment of property and equipment  (125,256)  - 
  891,758   869,508         
Less: accumulated depreciation  (641,395)  (537,873)
 $250,363  $331,635 
Property and equipment, net $62,214  $331,636 

 

Depreciation expense for the three- and six-monthsnine-months ended JuneSeptember 30, 2019 and 2018 was $63.3$62.9 thousand and $41.5$40.1 thousand and $103.5$166.4 thousand and $82.1$122.2 thousand, respectively.

 

6.Capitalized Software Development Costs, net

On January 31, 2020, the Company’s operating leases at the Newport Office Center VIII, Jersey City, New Jersey expired. The Company determined not to renew its leases, rather opting to obtain less expensive space for a reduced workforce resulting from management’s restructuring and reorganization efforts. Management determined it to be more cost effective to abandon the office furniture, as no buyers were interested in finalizing a purchase nor were any parties interested in removing the items. The remaining equipment and computer hardware will be donated to a charitable organization, as such equipment was determined to have little resale value, but such entities have expressed interest in disposing of the items. Due to the abandonment of the property and equipment, a loss on abandonment of $125.3 thousand was recognized in the Unaudited Consolidated Statement of Operations for the three- and nine-months ended September 30, 2019 representing the realizable carrying value of such assets that remain in use through the termination of the lease on January 31, 2020.

5. Capitalized Software Development Costs, net

 

The following is a summary of capitalized software development costs:

 

  June 30,  December 31, 
  2019  2018 
       
Capitalized software development costs $4,520,601  $3,152,889 
Less: accumulated amortization  (2,609,316)  (2,291,190)
 Balance at period end prior to impairment  1,911,285   861,699 
Less: Impairment loss  (1,911,285)  - 
  $-  $861,699 
  September 30,
2019
  December 31,
2018
 
Capitalized software development costs $4,520,601  $3,152,889 
Less:        
Accumulated amortization  (2,609,316)  (2,291,191)
Impairment loss  (1,911,285)  - 
         
Capitalized software development costs, net $-  $861,698 

 

Amortization expense for the three- and six-monthsnine-months ended JuneSeptember 30, 2019 and 2018 was $156.5 thousandzero and $207.7$185.8 thousand and $318.1 thousand and $416.2$602 thousand, respectively.


SITO MOBILE, LTD.

Notes to Unaudited Consolidated Financial Statements

 

Based on certain developments in June 2019, the Company’s management hasstrategically decided on a strategic direction to adopt and employ already existing third-party software platforms. Although management believes that the internally developed software has market value, there is no immediate plan to license or sell the software, nor an identified acquirer.software. As such, management has determined to impairrecognized a full impairment of the asset fully as the originating projects have been discontinued during the three-monthsnine-months ended JuneSeptember 30, 2019 and there is no immediate plan to employ the software in the foreseeable future. 

 

-15-6. Intangible Assets

SITO MOBILE, LTD.
Notes to Unaudited Consolidated Financial Statements

7.Intangible Assets

 

Patents

 

The following is a summary of capitalized patent costs:

 

 June 30, December 31, 
 2019  2018 
      September 30,
2019
  December 31,
2018
 
Patent costs $2,709,550  $2,674,944  $2,729,268  $2,674,944 
Less: accumulated amortization  (2,125,869)  (2,044,087)
Less:        
Accumulated amortization  (2,168,914)  (2,044,087)
 $583,681  $630,857         
Patent costs, net $560,354  $630,857 

 

Amortization expense for the three- and six-monthsnine-months ended JuneSeptember 30, 2019 and 2018 was $41.9$43 thousand and $63.1$36 thousand and $81.8$124.8 thousand and $139.6$175.6 thousand, respectively. The Company generally amortizes patent costs over a seven-year useful life.

 

As of JuneSeptember 30, 2019, a schedule of amortization expense over the estimated remaining lives of the patents for the next five fiscal years and thereafter is as follows:

 

Year Amortization expense  Amortization
expense
 
2019 $85,171  $43,490 
2020  170,342   173,960 
2021  74,741   76,027 
2022  66,050   67,124 
2023  63,845   64,855 
Thereafter  123,532   134,898 
 $583,681     
 $560,354 

 

Patents are an integral investment, which protects management’sthe Company’s rights of ownership over the underlying communications related intellectual property. The patents continue to have value to the Company and represent an investment in technologies that potentially benefit mobile communication companies and users.


SITO MOBILE, LTD.

Notes to Unaudited Consolidated Financial Statements

 

Other Intangible Assets, net

 

The following is a summary of other intangible assets:

 

 June 30, December 31, 
 2019  2018 
      September 30,
2019
  December 31,
2018
 
Technology $970,000  $970,000  $970,000  $970,000 
Customer relationships  -   870,000   -   870,000 
Less: accumulated amortization  (386,029)  (942,993)
 $583,971  $897,007         
Other intangible assets, gross  970,000   1,840,000 
Less:        
Accumulated amortization  (410,279)  (942,993)
        
Patent costs, net $559,721  $897,007 

 

Amortization expense for the three- and six-monthsnine-months ended JuneSeptember 30, 2019 and 2018 was $67.8$24.3 thousand and $67.8 thousand and $135.5$159.8 thousand and 135.5$203.3 thousand, respectively. The Company generally amortizes its technology assets over a 10-year useful life.

 

-16-

SITO MOBILE, LTD.
Notes to Unaudited Consolidated Financial Statements

During the quarternine-months ended JuneSeptember 30, 2019, the Company determined that its customer relationships no longer had value and, therefore, recognized an impairment loss of $177.5 thousand representing the remaining carrying value of these intangible assets.

 

A schedule of amortization expense over the estimated remaining lives of the other intangible assets for the next five fiscal years and thereafter is as follows:

 

Year Amortization expense  Amortization
expense
 
2019 $48,500  $24,250 
2020  97,000   97,000 
2021  97,000   97,000 
2022  97,000   97,000 
2023  97,000   97,000 
Thereafter  147,471   147,471 
 $583,971     
 $559,721 

 

The remaining technology assets represent an investment in software related to supporting operations and potentially licensable programs. These mobile advertising technologies comprise an integral component of the Company’s service infrastructure.


SITO MOBILE, LTD.

Notes to Unaudited Consolidated Financial Statements

 

Goodwill

 

ThereDuring the three-months ended September 30, 2019, the Company determined that the goodwill value associated with DoubleVision and Hipcricket, Inc., which acquisitions were consummated in years past, is fully impaired, as the entities no changes tolonger generate revenue and the carrying valuesassets associated therewith have been absorbed into and consumed by the Company. Therefore, during the three- and nine-months ended September 30, 2019, the Company recognized a loss on impairment of goodwill of $6.4 million as presented in its Unaudited Consolidated Statements of and for the six-months ended June 30, 2019:Operations.

 

  DoubleVision  Hipcricket, Inc.  Total 
Balance as of December 31, 2018 $4,549,928  $1,894,297  $6,444,225 
             
Activity  -   -   - 
             
Balance as of June 30, 2019 $4,549,928  $1,894,297  $6,444,225 
  DoubleVision  Hip cricket, Inc.  Total 
Balance as of December 31, 2018 $4,549,928  $1,894,297  $6,444,225 
             
Loss on impairment  (4,549,928)  (1,894,297)  (6,444,225)
             
Balance as of September 30, 2019 $-  $-  $- 

 

8.Accrued Expenses

7. Accrued Expenses

 

The following is a summary of accrued expenses:

 

  June 30,  December 31, 
  2019  2018 
       
Accrued payroll and related expenses $1,680,425  $3,452,303 
Accrued cost of revenues  821,399   1,065,027 
Accrued professional fees  434,372   92,816 
  $2,936,196  $4,610,146 

-17-

  September 30,
2019
  December 31,
2018
 
Accrued payroll and related expenses $917,660  $3,452,303 
Accrued professional Fees  751,274   92,816 
Accrued cost of revenues  67,141   1,065,027 
Accrued - miscellaneous  2,945   - 
         
Accrued expenses, total $1,739,020  $4,610,146 

 

SITO MOBILE, LTD.
Notes to Unaudited Consolidated Financial Statements
8. Leases

9.Leases

 

Operating Leases

 

The Company reviews and evaluates its contracts to determine if any contain leases. As of JuneSeptember 30, 2019 and December 31, 2018, the Company has agreements with two providers that have been determined to contain leases. One of the agreements is for the Company’s primary office space and the other is for office equipment. In accordance with ASC Topic 842, which the Company adopted as of and for the year beginning January 1, 2018, a contract contains a lease if it conveys a right to direct the use of an identified asset and derive substantially all the economic benefits from the use thereof. If a contract is determined to contain a lease, it is further evaluated for purposes of classifying the arrangement as a finance lease. Any arrangement that does not meet the criteria to be accounted for as a finance lease is an operating lease.

 

Right-of-Use (“ROU”) assets represent the quantification of the Company’s rights to use the identified leased assets. Effective with the Company’s adoption of ASU 2016-02, ROU assets are recognized for the present value of future lease payments increased by any lease payments occurring prior to the lease commencement date, less any lease incentives received, and increased for any initial direct costs incurred. The present value of future operating lease payments isare recognized as liabilities and presented according to its classification as current or noncurrent, separately distinguishing between finance and operating lease liabilities and ROU assets.

 

The present value of future lease payments is determined using the discount rate implicit in the lease. However, if the discount rate implicit in the lease is not readily determinable, which is often the case, the Company expects to use its collateralized incremental borrowing rate for similar amounts and terms to determine the present value of future lease payments. For adoption of ASU 2016-02, the operating future lease payments were discounted using a 10.1% weighted average effective rate.


SITO MOBILE, LTD.

Notes to Unaudited Consolidated Financial Statements

 

Leases with an initial term of twelve months or less are classified as short-term leases and are not recognized on the consolidated balance sheet.sheets. As of JuneSeptember 30, 2019 and December 31, 2018, the Company does not have any short-term leases.

  

The following table summarizes the Company’s operating lease ROU assets:

 

 June 30, December 31, 
Lease 2019  2018  September 30,
2019
  December 31,
2018
 
Newport Office Center VIII - Suite 204 $650,259  $650,259  $650,259  $650,259 
Newport Office Center VIII - Suite 203  543,558   543,558   543,558   543,558 
Newport Office Center VIII - Suite 202  130,068   130,068   130,068   130,068 
Operating lease ROU assets , gross  1,323,885   1,323,885 
        
Operating lease ROU assets, gross  1,323,885   1,323,885 
Less:                
Accumulated amortization  (1,151,481)  (1,012,168)  (1,224,265)  (1,012,169)
        
Operating lease ROU assets, net $172,404  $311,717  $99,620  $311,716 

 

The Company maintains office space at 100 Town Square Place, Jersey City, New Jersey. The office lease of offices at this location was first entered into in August 2011 and, as the Company grew, in November 2014 and April 2017 the lease was amended to extend the term and include additional leased space. The Company has a single lease with the lessor for three spaces (described above) that under ASC 2016-02 are accounted for separately. The lease has a current expiration date inexpired effective January 31, 2020.

 

For the three- and six-monthsnine-months ended JuneSeptember 30, 2019 and 2018, operating lease expense of $76.6 thousand and $76.6 thousand and $153.2$229.8 thousand and $153.2$229.8 thousand was recognized in the Unaudited Consolidated Statements of Operations, respectively. Operating lease expense is recognized on a straight-line basis, based on the term of the lease including any extension options the Company is reasonably certain to exercise. The total straight-line monthly rent expense is $25.5 thousand. In 2018, an approximate $1.9 thousand rent adjustment increased the straight-line rent expense, representing a miscellaneous reimbursement.

-18-

SITO MOBILE, LTD.
Notes to Unaudited Consolidated Financial Statements

 

The following table provides a summary of the Company’s finance lease ROU assets:

 

  June 30,  December 31, 
Lease 2019  2018 
Savin MP C6004EX $14,563  $14,563 
Finance lease ROU assets, gross  14,563   14,563 
Less:        
Accumulated amortization  (4,942)  (3,121)
Finance lease ROU assets, net $9,621  $11,442 

Lease September 30,
2019
  December 31,
2018
 
Savin MP C6004EX $14,563  $14,563 
Less:        
Accumulated amortization  (5,851)  (3,121)
         
Finance lease ROU assets, net $8,712  $11,442 
         

The Company maintains an office equipment lease with a single vendor that is classified as a finance lease and bears interest at 1.75% per annum. The lease provides the Company an option to purchase the leased equipment at expiration at the equipment’s then-fair market value. If not exercised, the Company has the right to return the leased equipment. The Company intends to return the equipment. The lease expires in 2022.

  

The Company had a finance lease ROU asset for another piece of office equipment, which lease was set to expire on October 20, 2018. However, by actions taken in conjunction with the lessor, the Company took ownership of the equipment in February 2018. As of JuneSeptember 30, 2019 and December 31, 2018, the finance lease ROU asset has been reclassified to property, plant and equipment.equipment in the consolidated balance sheets.

 

Prior to adoption of ASU 2016-02, the Company’s finance leases (previously, capital leases) were included in property, plant and equipment in the consolidated balance sheets and the associated liabilities for the minimum future payments under these leases were classified as either current or long-term liabilities.

 

Finance lease ROU assets, net are included in Other assets on the consolidated balance sheetUnaudited Consolidated Balance Sheet of the Company at JuneSeptember 30, 2019 and the Consolidated Balance Sheet at December 31, 2018.


SITO MOBILE, LTD.

Notes to Unaudited Consolidated Financial Statements

 

For the three- and six-monthsnine-months ended JuneSeptember 30, 2019 and 2018, finance lease expense consisted of $0.9 thousand and $1.3$2.7 thousand and $1.8$0.9 thousand and $0.9$2.2 thousand of amortization of ROU assets and an insignificant amount of interest expense of less than $0.2 thousand in each period, respectively.

 

The following table summarizes future commitments under operating and finance leases as of JuneSeptember 30, 2019 and December 31, 2018:

 

 June 30, 2019  December 31, 2018  September 30, 2019  December 31, 2018 
Year Operating  Finance  Operating  Finance  Operating  Finance  Operating  Finance 
2019 $163,751  $1,869  $327,503  $3,739  $81,876  $935  $327,503  $3,739 
2020  27,292   3,739   27,292   3,739   27,292   3,739   27,292   3,739 
2021  -   3,739   -   3,739   -   3,739   -   3,739 
2022  -   312   -   312   -   312   -   312 
2023  -   -   -   -   -   -   -   - 
Thereafter  -   -   -   -   -   -   -   - 
 $191,043  $9,659  $354,795  $11,529                 
 $109,168  $8,725  $354,795  $11,529 

  

The future commitments under operating and finance leases represent the Company’s undiscounted cash flow future obligations as of JuneSeptember 30, 2019 and December 31, 2018. The discounted operating and finance lease liabilities presented on the consolidated balance sheets of the Company as of JuneSeptember 30, 2019 and December 31, 2018 are less the interest component of $6.3$2.7 thousand and $0.2 thousand and $20.2 thousand and $0.3 thousand resulting in lease liabilities of $184.7$106.5 thousand and $9.5$8.5 thousand and $334.6 thousand and $11.2 thousand, respectively.

 

Finance lease liabilities of $3.6 thousand and $5.9$5.0 thousand and $3.6 thousand and $7.6 thousand are included in Other current and long-term liabilities on the consolidated balance sheetsheets of the Company at JuneSeptember 30, 2019 and December 31, 2018, respectively.

 

-19-

SITO MOBILE, LTD.
9. Notes to Unaudited Consolidated Financial Statements
Payable

 

10.Notes Payable

In June 2019, the Company implemented a plan providing for the issuance of up to $7.3 million of non-convertible, secured, senior subordinated notes payable (the “Notes”). The Notes are original issue discount certificates offered at an approximate 18% discount in a private placement endingended August 27, 2019. 2019 and, at issuance, were senior to all obligations of the Company other than a single factoring arrangement that has subsequently been terminated. As such, the certificates sold are senior to all existing encumbrances of the Company. As of September 30, 2019, the Company has issued $3.05 million of Notes for net cash proceeds of $2.5 million.

In connection with the purchasesale of the Notes, the Company will issueissued one thousand warrants to purchase an equivalent number of shares of the Company’s common stock for each $1 thousand of purchase price received.

 

As of JuneSeptember 30, 2019, the Company has approximately $1.15$3.07 million of Notes principal outstanding. The Notes were issued on various dates ranging from June 24, 2019 through June 28,August 23, 2019 and have a 90-day maturity. maturity that began on dates ranging from September 22, 2019 through November 21, 2019.

The issuanceCompany is currently in technical default on its obligation to remit the principal value of the Notes providedplus accrued interest. The Company is in discussions with the Note Holders to refinance the Notes, which discussions are on-going. In the interim, the Company net proceedscontinues to accrue interest at the stated rate of $1.7the original obligations, which interest is added to the principal amount owed in the month following accrual. As of February 5, 2020, the principal balance due the Note Holders is approximately $3.9 million.

Additionally, on August 19, 2019 the Company sold a $250 thousand promissory note to MediaJel, Inc. which note with interest accrued thereon is due and payable on February 19, 2020. The note bears interest at 10% per annum and, as of September 30, 2019, has principal and interest due of approximately $253 thousand.

 

The Company carried no debt as of December 31, 2018.


SITO MOBILE, LTD.

Notes to Unaudited Consolidated Financial Statements

 

The following table summarizes the Company’s Notes and warrants outstanding as of JuneSeptember 30, 2019.2019:

 

    As of June 30, 2019 
Issuance Date Maturity date Notes Payable  No. of Warrants  Warrants 
June 24, 2019 September 21, 2019 $304,878   250,000  $81,057 
June 24, 2019 September 21, 2019  121,951   100,000   32,423 
June 25, 2019 September 22, 2019  121,951   100,000   31,044 
June 26, 2019 September 23, 2019  304,878   250,000   75,856 
June 28, 2019 September 25, 2019  609,756   500,000   185,132 
June 28, 2019 September 25, 2019  609,756   500,000   185,132 
    $2,073,170   1,700,000  $590,644 
Less:              
Discount    918,556         
Notes payable, net   $1,154,614         
Description Issuance Date Maturity date Notes
Payable
  No. of
Warrants
  Warrants 
Senior, subordinated notes payable various various $3,074,875   2,500,000  $841,505 
Less:                
Discount      111,650         
                 
Senior, subordinated notes payable, net      2,963,225         
Add:                
Six-month, 10% promissory note payable August 19, 2019 February 19, 2020  250,000         
                 
Notes payable, net     $3,213,225         

 

The Notes were issued as original issue discount certificates. Each $1 thousand of cash value received by the Company will be settled at maturity for $1.2 thousand, resulting in a contractual effective interest rate of 20.09%.

 

Additionally, each purchaser of the Notes received 1,000 warrants per $1 thousand cash value paid that entitles the holder to acquire an equivalent number of shares of the Company’s common stock at $1 dollar per share. As of JuneSeptember 30, 2019, there are 1.72.5 million warrants outstanding. The warrants expire two years from the date of issuance, which is the same as the related Note’s issuance date.

 

The Company assessed that the warrants are detachable instruments based on their surviving the maturity of the associated debt. As such, the Company valued the warrants using a Black-Scholes option pricing model using a closing share price at the date of grant ranging from $0.70$0.66 dollar to $0.79 dollar, a $1 dollar exercise price, a two-year term, a two-year historical volatility rate based on the common stock’s closing price each trading day of the two-year period prior to issuance ranging from 94.9%94.7% to 95.9%, and a 5.16% risk free interest discount rate.rate ranging from 4.53% to 5.64%. Based on the model and assumptions applied, the computed fair value of each warrant certificate granted ranged in value from $0.30$0.28 dollar to $0.37 dollar, resulting in a total value assigned to the warrants of $590.6$841.5 thousand that was added to the original issue discount of $373.2$548.8 thousand, and will bethe total of which has been accreted to the value of the Notes through maturity.

 

For the three- and six-monthsnine-months ended JuneSeptember 30, 2019, the Company recognized $45.3$1.3 million and $1.3 million and $0.3 thousand and $0.3 thousand of interest expense related to the Notes.Notes and to the MediaJel borrowing, respectively.

 

10. Income Taxes

Subsequent to June 30, 2019, the Company sold $800 thousand of notes having a principal amount of $975.6 thousand including 800 thousand warrants issued. The notes and warrants have identical terms to the Notes and warrants described above.

Additionally, on August 19, 2019, the Company sold a $250 thousand note bearing ten percent (10%) per annum. The note matures on February 15, 2020, at which time the principal and interest is due.

-20-

SITO MOBILE, LTD.

Notes to Unaudited Consolidated Financial Statements

11.Income Taxes

 

As of JuneSeptember 30, 2019, the Company had a federal net operating loss carryforward (“NOL”) of approximately $70.4$74.4 million, comprised of $47.1 million of losses generated prior to January 1, 2018 and expiring in various years through 2037 and $23.3$27.3 million of losses generated that can be carried forward indefinitely. The Company has a state NOL carryforward of approximately $51.1$54.6 million available to offset future income for income tax reporting purposes, which will expire in various years through 2037,2038, if not utilized.

 

The Company’s ability to use the NOL carryforward may be substantially limited or eliminated pursuant to Internal Revenue Code Section 382. A limitation may apply to the use of the NOL and tax credit (if any) carryforwards, under provisions of the Internal Revenue Code that are applicable, if we experienceit experiences an “ownership change”. That may occur, for example, as a result of trading in ourthe Company’s stock by significant investors as well as the issuance of new equity.equity, by successfully completing an acquisition resulting in a significant dilution of existing shares, or being acquired. Should these limitations apply, the NOL carryforwards would be subject to an annual limitation, resulting in a substantial reduction in the gross deferred tax asset.


SITO MOBILE, LTD.

Notes to Unaudited Consolidated Financial Statements

 

OurThe Company’s policy regarding income tax interest and penalties is to expense those items as general and administrative expense, but to identify them for tax purposes. During the three- and six-monthsnine-months ended JuneSeptember 30, 2019 and 2018, there was no federal income tax expense required in the Unaudited Consolidated Statements of Operations, nor was an income tax liability required to be recorded on the Unaudited Consolidated Balance Sheet at JuneSeptember 30, 2019 or the Consolidated Balance Sheet at December 31, 2018. However, there is an IRS penalty of $26 thousand and $0.1 thousand with the related interest expense of $0.1 thousand, respectively, that was recorded for a civil penalty due to an error in payroll tax reporting by ourthe Company’s payroll processing company.company is reflected in the Unaudited Consolidated Statement of Operations for the nine-months ended September 30, 2019. We are not currently involved in any income tax examinations.

 

12.Stock Based Compensation

11. Stock Based Compensation

 

Stock-based compensation is accounted for based on the requirements of the Share-Based Payment topic of ASC Topic 718, which requires recognition in the financial statements of the cost of employee and director services received in exchange for an award of equity instruments over the period the employee or director is required to perform the services in exchange for the award (presumptively, the vesting period). US GAAP also requires measurement of the cost of employee and director services received in exchange for an award based on the grant-date fair value of the award.

 

Pursuant to ASC Topic 505, compensation expense is determined at the “measurement date” for share-based payments to consultants and other third parties. The expense is recognized over the vesting period of the award.

 

The Company records compensation expense based on the fair value of the award at the reporting date. The value of the stock-based award is determined using the Binomial option-pricing model, whereby compensation cost is the excess of the fair value of the award as determined by the pricing model at the grant date or other measurement date over the amount that must be paid to acquire the stock. The resulting amount is charged to expense on a straight-line basis over the period in which the Company expects to receive the benefit, which is generally the vesting period.

 

-21-

SITO MOBILE, LTD.

Notes to Unaudited Consolidated Financial Statements

During the three- and six-monthsnine-months ended JuneSeptember 30, 2019 and 2018, the Company recognized the following stock-based compensation expense:

 

 Stock Options  Restricted Stock Units (“RSU”)  Total  Stock
Options
  Restricted
Stock
Units
(“RSU”)
  Total 
Three-months ended June 30, 2019:            
Three-months ended September 30, 2019:       
General and administrative $240,799  $135,816  $376,615  $142,311  $91,636  $233,947 
Sales and marketing  141,481   5,847   147,328   82,047   -   82,047 
Reversal  -   -   - 
            
Total $382,280  $141,663  $523,943  $224,358  $91,636  $315,994 
                        
Three-months ended June 30, 2018:            
Three-months ended September 30, 2018:            
General and administrative $565,878  $739,544  $1,305,422  $555,959  $279,776  $835,735 
Sales and marketing  457,030   13,520   470,550   441,770   9,501   451,271 
            
Total $1,022,908  $753,064  $1,775,972  $997,729  $289,277  $1,287,006 
                        
Six-months ended June 30, 2019:            
Nine-months ended September 30, 2019:            
General and administrative $450,427  $496,285  $946,712  $592,738  $588,656  $1,181,394 
Sales and marketing  327,653   13,520   341,173   409,700   12,785   422,485 
            
Total $778,080  $509,805  $1,287,885  $1,002,438  $601,441  $1,603,879 
                        
Six-months ended June 30, 2018:            
Nine-months ended September 30, 2018            
General and administrative $1,140,592  $1,672,624  $2,813,216  $1,696,551  $1,952,400  $3,648,951 
Sales and marketing  1,019,562   32,522   1,052,084   1,461,332   42,023   1,503,355 
            
Total $2,160,154  $1,705,146  $3,865,300  $3,157,883  $1,994,423  $5,152,306 

SITO MOBILE, LTD.

Notes to Unaudited Consolidated Financial Statements

 

13.Fair Value

12. Fair Value

 

The Company’s balance sheet includes certain financial instruments. The carrying amounts of current assets and current liabilities approximate their fair values because of the relatively short period of time between the origination of these instruments and their expected realization.

 

ASC 820-10 defines fair value as the price that would be received to sell an asset or paid to transfer a liability in an orderly transaction between market participants at the measurement date. ASC 820-10 establishes a fair value hierarchy that distinguishes between (1) market participant assumptions developed based on market data obtained from independent sources (observable inputs) and (2) an entity’s own assumptions about market participant assumptions, which are developed based on the best information available in the circumstances (unobservable inputs). The fair value hierarchy consists of three broad levels, which gives the highest priority to unadjusted quoted prices in active markets for identical assets or liabilities (Level 1) and the lowest priority to unobservable inputs (Level 3).

The three levels of the fair value hierarchy under ASC 820-10 are described below:

 

 ·Level 1-Level 1 -Unadjusted quoted prices in active markets for identical assets or liabilities that an entity can access at the measurement date.

 
·Level 2 --Valuations based on quoted prices, other than included in Level 1, that are observable for the asset or liability, either directly or indirectly.

 
·Level 3 --Valuations based on unobservable inputs for the asset or liability. Unobservable inputs may include our own data developed and maintained by the Company, adjusted for other reasonably available information, such as internally-generated financial forecasts, prices contained in quotes from suppliers, or other subjectively determined factors.

 

The Company has identified the warrants issued in July 2017 as liabilities required to be presented at fair value on the consolidated balance sheets. The warrant liability is measured within Level 2 of the fair value hierarchy because its value is determined based on inputs that are observable or can be corroborated by observable data, but which financial instruments are not listed on a public exchange. The Company measures the fair value of the warrant liability each reporting period. For the three-and six-monthsnine-months ended JuneSeptember 30, 2019 and 2018, a net loss of $14.6 thousand and a net gain of $348.9$14.5 thousand and $334.3a net gain of $182 thousand and $29.1 thousand and $975.5 thousand$1.2 million was recorded, respectively, on the revaluation of the warrant liability.

 

-22-13. Stockholders’ Equity

SITO MOBILE, LTD.

Notes to Unaudited Consolidated Financial Statements

14.Stockholders’ Equity

 

Common Stock

 

The holders of the Company’s common stock are entitled to one vote per share of common stock held.

 

No shares of the Company’s common stock were issued during the three-month period ended September 30, 2019.

During the six-monthsnine-months ended JuneSeptember 30, 2019, the Company issued 113approximately one hundred thirteen (113) thousand shares of its common stock attributable to thean accelerated vesting of restricted stock units (“RSUs”) granted to satisfy the settlement of an officer’sexecutive’s separation agreement signed on February 7, 2019. The granted RSUs were valued at the Company’s common stock closing price on February 7, 2019 of $1.98 dollar per share, as quoted on the NASDQNASDAQ stock exchange.

 

No shares of the Company’s common stock were issued during the three-month period ended June 30, 2019.

During the three- and six-monthsthree-months ended JuneSeptember 30, 2018, the Company issued 227approximately ninety-five (95) thousand and 3.3shares of its common stock due to the full vesting of restricted stock units.


SITO MOBILE, LTD.

Notes to Unaudited Consolidated Financial Statements

During the nine-months ended September 30, 2018, the Company issued approximately 3.4 million shares of common stock, respectively.stock. Of the total shares of common stock issued during the six-monthsnine-months ended JuneSeptember 30, 2018, 2.9approximately 3.0 million shares of common stock were issued in a registered offering resulting in $14.8$14.9 million in gross proceeds less legal and accounting fees of $1.1 million, approximately 222.4 thousand shares of common stock were issued at a value of $894.2 thousand as 2017 compensation to certain executives, approximately 77.4 thousand shares of common stock were issued upon the exercise of stock options for which the Company received $116.3 thousand in gross proceeds, and 12.9approximately 108.2 thousand shares of common stock were issued on vesting of restricted stock units (“RSU”) for which the value was recognized in equity as the RSUs vested.

The 222.4 thousand shares of common stock and 4.3 thousand of the 12.9 thousand shares of common stock related to the vesting of the RSUs were recognized in equity during the three-months ended June 30, 2018.

 

Warrants

 

In connection with the promissory notes sold by the Company infrom June through August 2019, the Company issued 1.72.5 million warrants that allow the holders of the certificates to purchase an equal number of shares of the Company’s common stock for $1 dollar each. The warrants have a two-year term expiring between June 24 and 28,August 23, 2021. The warrants are not transferrable and do not provide any settlement options, other than exercise, and are considered equity instruments for accounting and financial reporting purposes.

 

Stock Incentive Plans

 

The Company established the 2017 Stock Incentive Plan while closing the 2008, 2009, and 2010 plans (collectively, the “Plans”) under which 2.5 million shares have been reserved for the issuance of stock options, stock appreciation rights, restricted stock, stock grants and other equity awards. The Plans are administered by the Compensation Committee of the Board of Directors, which determines the individuals to whom awards shall be granted as well as the type, terms, conditions, option price and the duration of each award. As of JuneSeptember 30, 2019, there wereare approximately 1.0 million shares available to grant under the 2017 Stock Incentive Plan.

 

A stock option grant allows the holder of the option to purchase a share of the Company’s common stock in the future at a stated price. Options, restricted stock and RSUs granted under the Plans vest as determined by the Company’s Compensation Committee. Options granted under the Plans expire over varying terms, but not more than ten years from the date of grant. Certain RSUs granted to executives of the Company vest contingently on the price of ourthe Company’s common stock consistently remaining above certain thresholds for 65 consecutive trading days. These RSUs do not have an expiration date.

 

-23-Stock option activity for the three-months ended September 30, 2019 and 2018 is as follows:

 

  Stock Option Activity Under the Plans 
  No. of
Options
  Exercise
Price per
Share
 Weighted
Average
Exercise
Price per
Share
  Weighted
Average
Remaining
Life
(Years)
 
Balance as of June 30, 2019  1,013,750  $ 1.16 - $ 6.66 $4.91  3.76 
Forfeitures  (321,750) $ 2.05 - $ 6.66 $3.63     
               
Balance as of September 30, 2019  692,000  $ 1.16 - $ 6.66 $4.40  5.11 
               
Balance as of June 30, 2018  1,856,506  $ 2.50 - $ 6.76 $5.34  3.22 
Grants  50,000  $ 2.17         -    $2.17     
Forfeitures  (253,571) $ 2.76 - $ 6.66 $5.01     
               
Balance as of September 30, 2018  1,652,935  $ 2.17 - $ 6.76 $5.45  3.70 

SITO MOBILE, LTD.

Notes to Unaudited Consolidated Financial Statements

 

Stock option activity for the three-monthsnine-months ended JuneSeptember 30, 2019 and 2018 areis as follows:

 

  Stock Option Activity Under the Plans 
  Stock Options  Exercise Price per Share  Weighted Average Exercise Price  Weighted Average Remaining Life (Years) 
Balance – March 31, 2018  1,956,185  $2.50 - $6.76  $5.20   5.39 
Grants  100,000  $6.01  $6.01     
Exercises  -   -   -     
Forfeitures  (199,679) $3.51 - $6.76  $6.15     
Balance – June 30, 2018  1,856,506  $2.50 - $6.76  $5.34   7.34 
                 
Balance – March 31, 2019  1,589,500  $1.15 - $6.66  $4.22   7.33 
Grants  -   -   -     
Exercises  -   -   -     
Forfeitures  (575,750) $1.16 - $6.66  $3.01     
Balance – June 30, 2019  1,013,750  $1.16 - $6.66  $4.91   6.74 

Stock option activity for the six-months ended June 30, 2019 and 2018 are as follows:

 Stock Option Activity Under the Plans  Stock Option Activity Under the Plans 
 Stock Options  Exercise Price per Share  Weighted Average Exercise Price  Weighted Average Remaining Life (Years)  No. of
Options
  Exercise
Price per
Share
 Weighted
Average
Exercise
Price per
Share
  Weighted
Average
Remaining
Life
(Years)
 
Balance – December 31, 2017  2,293,214  $2.50 - $6.76  $5.20   7.93 
Balance as of December 31, 2017  2,293,214  $ 2.50 - $ 6.66 $5.18  3.29 
Grants  100,000  $6.01  $1.13       150,000  $ 2.17 - $ 6.01 $4.73     
Exercises  (77,420) $2.50 - $4.00  $2.90       (77,420) $ 2.50 - $ 4.00  2.90     
Forfeitures  (459,288) $2.76 - $6.66  $4.33       (712,859) $ 2.76 - $ 6.66 $5.25     
Balance – June 30, 2018  1,856,506  $2.50 - $6.76  $5.34   7.34 
              
Balance as of September 30, 2018  1,652,935  $ 2.50 - $ 6.66 $5.12  3.70 
Grants  210,000  $1.51 - $2.17  $1.67       160,000  $ 1.51         -    $1.51     
Exercises  -   -   -       -      -              -     -     
Forfeitures  (948,806) $2.50 - $6.66  $4.55       (695,235) $ 2.76 - $ 6.66 $5.11     
Balance – December 31, 2018  1,117,700  $1.15 - $6.76  $5.33   7.74 
              
Balance as of December 31, 2018  1,117,700  $ 2.50 - $ 6.66 $4.77  3.96 
Grants  480,000  $1.16 - $2.05  $1.62       486,000  $ 1.16 - $ 2.05  1.60     
Exercises  -   -   -       -      -         -     -     
Forfeitures  (583,950) $1.16 - $6.66  $3.00       (911,700) $ 1.16 - $ 6.66 $3.34     
Balance – June 30, 2019  1,013,750  $1.16 - $6.66  $4.91   6.74 
             
Balance as of September 30, 2019  692,000  $ 1.16 - $ 6.66 $4.68  5.11 

 

For the three- and six-monthsnine-months ended JuneSeptember 30, 2019 and 2018, the Company recognized net compensation expense related to stock option grantsawards of $382.3$224.4 thousand and $1,022.9$997.7 thousand and $778.1 thousand$1 million and $2,160.2$3.2 million, respectively.

-24-

SITO MOBILE, LTD.

Notes to Unaudited Consolidated Financial Statements

 

The estimated fair value of each option award granted was determined on the date of grant using a Binomial option-pricing model with the following assumptions for optionany options granted during the three- and six-monthsnine-months ended JuneSeptember 30, 2019 and 2018, respectively.

 

 For the Three- and Six-months ended  For the
Three- and
Nine-Months Ended
September 30,
 
 June 30, 
 2019  2018 
Assumption: 2019  2018 
Weighted average risk-free interest rate  2.58%  2.97%  2.58%  2.97%
Weighted average expected volatility  95.35%  94.88%  93.35%  94.88%
Dividend yield  -   -   -   - 
Weighted average expected option term (years)  9.57   8.93   9.57   8.93 
Weighted average grant date fair value $1.24  $6.01  $1.24  $6.01 

 

The risk-free interest rate was developed using the U.S. Treasury yield for periods equal to the expected life of the stock options on the grant date. Volatility was developed using the Company’s historical stock price volatility.

 

No dividend yield was assumed because the Company has never paid a cash dividend on its common stock and does not expect to pay dividends in the foreseeable future. The expected option term for grants made during 2019 and 2018 is based on the average expiration date of all stock options granted during each respective period.

A summary of the Company’s non-vested stock options activity for the three-months ended June 30, 2019 and 2018 is presented below:

  Number of Options  Weighted Average Exercise Price 
Non-Vested Balance – March 31, 2018  1,767,500  $6.11 
Grants  100,000     
Vested  (39,928)    
Forfeitures  (199,679)    
Non-Vested Balance – June 30, 2018  1,627,893  $6.17 
         
Non-Vested Balance – March 31, 2019  1,094,250  $5.21 
Grants  -     
Vested  (283,750)    
Forfeitures  (8,250)    
Non-Vested Balance – June 30, 2019  802,250  $5.21 

-25-


SITO MOBILE, LTD.

Notes to Unaudited Consolidated Financial Statements

 

A summary of the Company’s non-vested stock options activity for the six-monthsthree-months ended JuneSeptember 30, 2019 and 2018 is presented below:

 

 Number of Options  Weighted Average Exercise Price  No. of
Options
  Weighted
Average
Exercise
Price
per Share
 
Non-Vested Balance – December 31, 2017  2,049,000  $6.07 
Non-Vested Balance as of June 30, 2019  802,250  $4.41 
Grants  100,000       -     
Vested  (228,613)      (184,990)    
Forfeitures  (292,494)      (331,908)    
Non-Vested Balance – June 30, 2018  1,627,893  $6.17 
        
Non-Vested Balance as of September 30, 2019  285,352  $5.58 
        
Non-Vested Balance as of June 30, 2018  1,627,893  $5.83 
Grants  210,000       50,000     
Vested  (24,837)      (54,989)    
Forfeitures  (948,806)      (253,571)    
Non-Vested Balance – December 31, 2018  864,250  $6.13 
Grants  480,000     
Vested  (211,500)    
Forfeitures  (330,500)    
Non-Vested Balance – June 30, 2019  802,250  $5.21 
        
Non-Vested Balance as of September 30, 2018  1,369,333  $5.87 

 

A summary of the Company’s restrictednon-vested stock unit (“RSU”)options activity for the three-monthsnine-months ended JuneSeptember 30, 2019 and 2018 is presented below:

 

  RSU Activity 
  Number of Shares  Weighted Average Grant Date Fair Value 
Non-Vested Balance – March 31, 2018  1,729,389  $5.95 
Grants  225,468     
Vested  (30,833)    
Forfeitures  (5,000)    
Non-Vested Balance – June 30, 2018  1,919,024  $5.73 
         
Non-Vested Balance – March 31, 2019  1,405,895  $5.69 
Grants  -     
Vested  (117,375)    
Forfeitures  (25,000)    
Non-Vested Balance – June 30, 2019  1,263,520  $6.02 
  No. of
Options
  Weighted
Average
Exercise
Price
per Share
 
Non-Vested Balance as of December 31, 2017  2,049,000  $5.78 
Grants  150,000     
Vested  (283,602)    
Forfeited  (546,065)    
         
Non-Vested Balance as of September 30, 2018  1,369,333  $5.87 
Grants  160,000     
Vested  -     
Forfeited  (665,083)    
         
Non-Vested Balance as of December 31, 2018  864,250  $5.14 
Grants  486,000     
Vested  (282,941)    
Forfeited  (781,957)    
         
Non-Vested Balance as of September 30, 2019  285,352  $5.58 

 

-26-28

 

��

SITO MOBILE, LTD.

Notes to Unaudited Consolidated Financial Statements

 

A summary of the Company’s RSUrestricted stock unit (“RSU”) activity for the six-monthsthree-months ended JuneSeptember 30, 2019 and 2018 is presented below:

 

 RSU Activity  No. of
RSUs
  Weighted
Average
Grant Date
Fair Value
per Share
 
 Number of Shares  Weighted Average Grant Date Fair Value 
Non-Vested Balance – December 31, 2017  114,713  $4.25 
Non-Vested Balance as of June 30, 2019  1,263,520  $6.02 
Grants  1,844,454       94,132     
Vested  (35,143)      (94,132)    
Forfeitures  (5,000)      (225,470)    
Non-Vested Balance – June 30, 2018  1,919,024  $5.73 
        
Non-Vested Balance as of September 30, 2019  1,038,050  $5.55 
        
Non-Vested Balance as of June 30, 2018  1,919,024  $5.73 
Grants  158,529       158,529     
Vested  (179,304)      (1)    
Forfeitures  (580,088)      (273,873)    
Non-Vested Balance – December 31, 2018  1,318,161  $6.03 
Grants  112,734     
Vested  (117,375)    
Forfeitures  (50,000)    
Non-Vested Balance – June 30, 2019  1,263,520  $6.02 
        
Non-Vested Balance as of September 30, 2018  1,803,679  $5.37 

A summary of the Company’s RSU activity for the nine-months ended September 30, 2019 and 2018 is presented below:

  No. of
RSUs
  Weighted
Average
Grant Date
Fair Value
per Share
 
Non-Vested Balance as of December 31, 2017  114,713  $4.25 
Grants  2,002,983     
Vested  (35,144)    
Forfeited  (278,873)    
         
Non-Vested Balance as of September 30, 2018  1,803,679  $5.37 
Grants  -     
Vested  (179,303)    
Forfeited  (306,215)    
         
Non-Vested Balance as of December 31, 2018  1,318,161  $6.03 
Grants  206,866     
Vested  (211,507)    
Forfeited  (275,470)    
         
Non-Vested Balance as of September 30, 2019  1,038,050  $5.55 

 

During the three-months ended March 31, 2018, the Company identified an error in the accounting for certain RSU awards granted to employees in 2017. This non-cash error of approximately $500 thousand was determined to be immaterial and recorded as an out-of-period adjustment, primarily to general and administrative expenses in the accompanying Unaudited Consolidated Statement of Operations for the six-monthsnine-months ended JuneSeptember 30, 2018. The Company utilized the Monte Carlo valuation model to estimate the fair value of these awards, which requires usrequired the Company to make judgments on assumptions regarding the risk-free interest rate, expected dividend yield, expected term, and expected volatility over the expected term of the award. The assumptions used in calculating the fair value of share-based payment awards represent the Company’s best estimates, but these estimates involve inherent uncertainties and the application of expense could be materially different in the future.

 

For the three- and six-monthsnine-months ended JuneSeptember 30, 2019 and 2018, the Company recognized net compensation expense related to RSUsRSU awards of $141.7$91.6 thousand and $753.1$289.3 thousand and $509.8$378.2 thousand and $1,705.1$2.0 million, respectively. Additional compensation expense of approximately $245.9 thousand relating to the unvested portion of RSUs is expected to be recognized during the remainder of calendar year 2019.

-27-


SITO MOBILE, LTD.

Notes to Unaudited Consolidated Financial Statements

 

15.Warrants

14. Warrants

 

Warrants

 

There has been no activity in or with the warrants accounted for as liabilities for the three- and six-monthsnine-months ended JuneSeptember 30, 2019 and 2018. Following is a summary of the warrants accounted for as liabilities as of and for the six-monthsnine-months ended JuneSeptember 30, 2019:

 

 Warrants Exercise Price per Share Weighted Average Exercise Price Weighted Average Remaining Life (years)  No. of
Warrants
  Exercise
Price
per Share
  Weighted
Average
Exercise
Price per Share
  Weighted
Average
Remaining
Life
(Years)
 
Balance – December 31, 2017  320,000  $6.25  $6.25   4.5   320,000  $6.25  $6.25  4.50 
Grants  -               -             
Exercised  -               -             
Cancellations  -               -             
Balance – June 30, 2018  320,000  $6.25  $6.25   4.0 
                
Balance – September 30, 2018  320,000  $6.25  $6.25  4.00 
Grants  -               -             
Exercised  -               -             
Cancellations  -               -             
                
Balance – December 31, 2018  320,000  $6.25  $6.25   3.5   320,000  $6.25  $6.25  3.50 
Grants  -               -             
Exercised  -               -             
Cancellations  -               -             
Balance – June 30, 2019  320,000  $6.25  $6.25   3.0 
     ��          
Balance – September 30, 2019  320,000  $6.25  $6.25  2.75 

 

16.Commitments and Contingencies

15. Commitments and Contingencies

 

Legal

 

In the normal course of its business, the Company may be involved in various claims, negotiations, and legal actions. As of JuneSeptember 30, 2019, the Company is not aware of any asserted or un-asserted claims, negotiations, and legal actions for which a loss is considered reasonably possible of occurring and would require recognition in the accompanying Unaudited Consolidated Financial Statements.


SITO MOBILE, LTD.

Notes to Unaudited Consolidated Financial Statements

 

Litigation

 

Securities Complaint

 

On February 17, 2017, plaintiff Sandi Roper commenced a purported securities class action against the Company and certain of the Company’s current and former officers and directors in the United States District Court for the District of New Jersey captioned Roper v. SITO Mobile, Ltd., Case No. 17-cv-1106-ES-MAH2 17-cv-01106-ES-MAH (D.N.J. filed Feb. 17, 2017)) (the “Securities Complaint”). On May 8, 2017, Red Oak Fund, LP, Red Oak Long Fund LP, Red Oak Institutional Founders Long Fund, LP and Pinnacle Opportunities Fund, LP (collectively, “Red Oak”) were appointed lead plaintiffs in this class action. On June 22, 2017, Red Oak filed an amended complaint, purporting to represent a class of stockholders who purchased ourSITO’s common stock between August 15, 2016 and January 2, 2017 (the “Class Period”). On January 30, 2019, the United States District Court for the District of New Jersey dismissed without prejudice all causes of action with the exception of claims against a former officer, a former officer/director, and the Company, arising out of statements made from November 2016 to January 2017 regarding media placement revenues. The remaining claims arewere brought under section 10(b) of the Securities Exchange Act and SEC Rule 10b-5 promulgated thereunder, and seeksought to hold the executives responsible as controlling persons. The amended complaint seekssought unspecified damages. The parties participated in mediation on April 30, 2019. As a result of the mediation, discussions, and negotiations taking place thereafter, plaintiffs and defendants agreed to settle the matter for payment of one million two hundred fifty thousand dollars ($1.25 million). By a document dated July 31, 2019, the parties executed a stipulation that reflectsreflected the settlement. The entire settlement is covered by insurance and is subject to court approval. On August 6, lead plaintiffs moved for approval of the proposed settlement. Thatsettlement, which is covered by insurance in its entirety. The settlement is subject to court approval, which motion is pending.

-28-

SITO MOBILE, LTD.

Notes to Unaudited Consolidated Financial Statements

pending and scheduled for a final approval hearing on April 21, 2020.

Fort

Ashford Complaint

 

In November 2017, the Company received a complaint filed by Fort Ashford Funds, LLC (“Ashford”) in the Superior Court of the State of California, Orange County (the “Ashford Complaint”). The Ashford Complaint claimsclaimed that the Company issued certain warrants to Panzarella Consulting, LLC and Patrick Panzarella (together “Panzarella”) giving them the option to purchase, in the aggregate, five million (5 million) shares of the Company’s common stock at a price of fifty cents ($0.50 dollar) per share. Through a series of purported transfers, the warrants were allegedly transferred to Ashford, which is now seekingsought to exercise such purported warrants or to obtain damages. However, the Company has made a thorough inquiry into these matters. Itmatters; it appears that certain warrants may have been issued in 2005, but such warrants expired in 2015. Further, as of this time, Ashford has failed to provide any evidence of the right of Ashford (and its assignor Anthony Macaluso) to exercise such warrants. The Company has asserted a number of affirmative defenses to the claim in its answer, and the parties are currently engaged inthrough discovery. Ashford and the Company have been engaging in discovery since June 2018. They have produced documents and exchanged interrogatory answers. Depositions have been taken from numerous witnesses, including Mr. Macaluso. The discovery phase of the Ashford Complaint has been completed. On May 24, 2019, the Company filed a motion for summary judgment. The Court heard the motion on August 8, 2019 and entered an order granting the motion to dismiss all of Ashford’s claims with prejudice. The Company submitted a judgment to the Court for execution and entry, which the Court received on August 19, 2019. Ashford will havehad 60 days from entry of the judgment to file a notice of appeal. The Company hasdid not been informed whetherreceive notice of an Ashford will fileappeal and, therefore, the Company filed an appeal.

acknowledgment of satisfaction of judgment on November 8, 2019.

 

Leff Complaint

 

On June 5, 2019, a complaint for,inter alia, breach orof written contract and failure to pay wages due was filed in the Superior Court of the State of California, County of Los Angeles, on behalf of Allison Leff as plaintiff against SITO Mobile Solutions, Inc. as defendant. Leff’sThe Leff Complaint alleges the failure to pay commissions allegedly due, plus interest, attorney’s fees and costs. TheOn October 23, 2019, the Company has filed an answer to Leff’s Complaint and will defend such action vigorouslyMs. Leff entered into a mutual release and as necessary,settlement agreement whereby the Company paid Ms. Leff $8.5 thousand in accordance with facts supporting such defense.full satisfaction of all claims alleged.

 

Litigation - Conclusion31

 

The Company intendsSITO MOBILE, LTD.

Notes to defend itself vigorously against the purported allegations contained in each of the legal actions described. The Company believes each of the foregoing claims to be without merit, but at this time is unable to provide any assurances as to the ultimate outcome of the actions relating to the Securities Complaint, the Ashford Complaint, or the Leff Complaint. The Company cannot estimate the timing when these matters may be brought to conclusion or state with certainty that it will not incur any losses relating to these actions.Unaudited Consolidated Financial Statements

 

Clearcode Complaint

 

On June 20, 2019, Clearcode S.A. (formerly, Digimedia, Sp. z o.o.), as plaintiff, filed an action in the Supreme Court of the State of New York, County of New York against the Company, as defendant, for failure to remunerate Clearcode for services performed under a software development services agreement entered into by the parties in June 2016. Clearcode seeks damages for services performed plus expenses. The Company is in discussions with Clearcode to settle this matter, the services portion of which is included in the accompanying Unaudited Consolidated Statement of Operations as of JuneSeptember 30, 2019. The Company contests the value of the services provided given that the platform developed by Clearcode did not function as designed and which project was abandoned by the Company. Additionally, the Company contests the amount of expenses being sought and will vigorously defend itself against the action brought against it.

Rubicon Complaint

On September 9, 2019, The Rubicon Project, Inc. (“Rubicon”) filed Case No. 19SMCV01503 against SITO Mobile, Ltd. in the Superior Court of the State of California, County of Los Angeles alleging breach of contract, based on an outstanding amount for platform access and services rendered. The amount sought by Rubicon is approximately $588 thousand, which amount is included in the accompanying Unaudited Consolidated Statement of Operations, plus one and one-half percent (1.5%) per month on each of the unpaid invoices comprising the alleged balance claimed. The Company has reached a settlement in terms with Rubicon, which settlement discussions are on-going. The Company is confident that it will eventually be able to finalize its settlement with Rubicon and avoid protracted litigation.

Smaato Complaint.

On October 17, 2019, Smaato, Inc. (“Smaato”) filed Case No. 19-cv-05480-KAW in the United States District Court, Northern District of California alleging SITO Mobile, Ltd. of a breach of contract, based on an outstanding amount owed for media bidding services provided. The amount sought by Smaato is approximately $799 thousand, which amount is included in the accompanying Unaudited Consolidated Statement of Operations, plus eighteen percent (18%) interest accruing from April 1, 2019 (i.e., the date of the alleged default). SITO has successfully reached a settlement agreement with Smaato consisting of a monthly payment plan for the full amount sans interest, which payment plan expires in July 2021. On February 6, 2020, a stipulation for dismissal was granted by the Court, dismissing Smaato’s complaint with prejudice.

Mobile Marketing Association, Inc.

On November 6, 2019, Mobile Marketing Association, Inc. (“MMA”) filed a summons with notice with the Supreme Court of New York, County of New York requiring SITO Mobile, Ltd. to appear within thirty (30) days of the summons and respond to MMA’s claim that SITO has breached its contract with the trade association by not paying its membership dues. MMA is seeking $471 thousand representing the balance of unpaid and not yet owed quarterly dues for a two-year membership ending January 14, 2021 plus a $10 thousand event fee. The Company has accrued $143 thousand, which amount is included in the Unaudited Consolidated Financial Statements, representing the quarterly dues owed for membership in the trade association through September 30, 2019. On January 2, 2020, MMA filed a notice of motion for default judgment against SITO seeking a demand judgment for the full amount of membership through January 2021 against which the Company intends to defend itself vigorously.

Aviron Pictures, LLC

On October 7, 2019, the Company filed a complaint for judgment against Aviron Pictures LLC (“Aviron”) for payment of the Company’s $10.42 million account receivable due from Aviron. On December 13, 2019, Aviron filed a counterclaim against the Company seeking damages on a number of grounds. The Company believes that Aviron’s counterclaim is completely without merit. The Company has and continues attempts to reach a reasonable resolution of the matter with Aviron, which efforts, to date, have not been successful. For further discussion, refer to theAccounts Receivable, netfootnote disclosure included herein.


SITO MOBILE, LTD.

Notes to Unaudited Consolidated Financial Statements

Litigation - Conclusion

The Company intends to defend itself vigorously against the purported allegations contained in each of the legal actions described. The Company believes each of the foregoing claims to be without merit or better resolved between the parties, but at this time is unable to provide any assurances as to the ultimate outcome of the actions that are on-going. The Company cannot estimate the timing when the initiated matters may be brought to conclusion or state with certainty that it will not incur any losses relating to these actions.

 

* * * * *

 

As aforementioned, from time to time, the Company is may be involved in litigation that routinely arises in the ordinary course of business. Other than the aforementioned on-going matters, there are no pending significant legal proceedings to which the Company is a party for which management believes the ultimate outcome would have a material adverse effect on the Company’s financial position.

-29-


Item 2 – Management’s Discussion and Analysis of Financial Condition and Results of Operations

 

The following Management’s Discussion and Analysis should be read in conjunction with ourthe Company’s financial statements and the related notes thereto included elsewhere herein. The Management’s Discussion and Analysis contains forward-looking statements that involve risks and uncertainties, such as statements of ourthe Company’s plans, objectives, expectations and intentions. Any statements that are not statements of historical fact are forward-looking statements. When used, the words “believe,” “plan,” “intend,” “anticipate,” “target,” “estimate,” “expect,” and the like, and/or future-tense or conditional constructions (“will,” “may,” “could,” “should,” etc.), or similar expressions, identify certain of these forward-looking statements. These forward-looking statements are subject to risks and uncertainties that could cause actual results or events to differ materially from those expressed or implied by the forward-looking statements in this quarterly report on Form 10-Q. OurThe Company’s actual results and the timing of events could differ materially from those anticipated in these forward-looking statements as a result of several factors, including, but not limited to, those noted under “Risk Factors” of the reports filed with the Securities and Exchange Commission. We do not undertake anyNo obligation is undertaken to update forward-looking statements to reflect events or circumstances occurring after the date of this quarterly report on Form 10-Q.

 

Overview

 

We harness ourThe Company harnesses its proprietary location-based marketing intelligence platform to provide advertisement delivery, measurement and attribution services (“Ad Placement”) and consumer insights (“Insights”) to brands, advertising agencies, out-of-home advertisers, media companies, and non-media companies that utilize consumer insights for strategic decision-making purposes. OurThe Company’s products, fueled by robust locational data, allow marketers and executive decision makers to understand better the movement and behaviors of consumers. For ourSITO’s marketing-based customers, we use our data is used to run highly targeted media campaigns through our Ad Placement platform.platforms. The majority of ourthe Company’s revenue comes from Ad Placement services, which typically include a market analysis, the delivery of advertisements and the production of measurement and attribution reports that highlight the effectiveness of the campaign.

 

By identifying and reaching ourits customers’ most likely consumers with digital customized product offerings, ourSITO customers can more efficiently and effectively run marketing campaigns, thereby increasing sales and reducing wasted marketing expenditures associated with traditional approaches.

 

OurSITO’s Principal Products and Services

 

Ad Placement

 

 We deliverSITO delivers advertisements, on behalf of ourits customers, to highly targeted audiences of consumers in a privacy compliant manner. The majority of ourSITO’s revenue comes from the placement of advertisements embedded in applications (including web browsers) on users’ mobile devices. The type of advertisement that we deliverdelivered will vary depending on the campaign and available inventory, typically including display, native, video and rich media. In addition to ourits mobile advertisement placement capabilities, we deliverSITO delivers advertisements across television, desktop, social media and digital out-of-home platforms.

 

We produceThe Company produces measurement and attribution reports that highlight the effectiveness of ourits customers’ advertising campaigns. OurIts measurement reports, which provide our customers with key performance indicators (“KPIs”) of the advertising campaign, are typically provided during or at the conclusion of a campaign. KPIs include, but are not limited to, the number of impressions delivered, consumer click-through rates, video completion rates, and rich-media engagements. OurThe attribution reports further highlight the impact the campaign has on the consumer receiving the advertisement. These reports are outlined below under “Measurement and Attribution Products”.

 

Revenue from the delivery of advertisements is based on the same key media metrics as Internet advertising, which are the number of audience impressions and the cost per thousand impressions (“CPM”) to reach that audience. OurSITO’s measurement and attribution reports are considered premium products and typically add to ourits advertisement delivery revenue. These reports will be added to the delivery CPM or sold individually on a per report basis.

-30-


We employThe Company employs sales staff across several regions along with ourits account management team to sell and manage ourSITO’s products. The regional nature of these employees allows us to maintain a presence in key advertising and technology hubs in the United States, including New York/New Jersey, Seattle, and San Francisco. OurThe sales force and account management team are trained to sell ourthe SITO’s products and are experts in delivering relevant measurement and attribution reports to our customers.

 

Advertisement Delivery Methods:

 

 

Behavioral Targeting

The targeting of a customer’s existing or potential consumers based on previous locations visited, demographics, consumer relationship management (“CRM”) data, purchase history, and interests.

 

 

Proximity Targeting

In real time, we deliverSITO delivers advertisements to consumers’ mobile devices to drive consumers in-store from any distance.

 

 

In-Store Targeting -

The delivery of advertisements at the point of purchase when the consumer is potentially making a purchase decision.

  

 

Geo-Conquesting

While our customers’ existing consumers are in ourSITO’s competitors’ locations, we deliverSITO delivers advertisements to influence purchase decisions.

  

 

Retargeting

The continued engagement with a customer’s existing or potential consumers with multiple touchpoints, based on interactions with previous ad impressions.

 

 

Cross-Device Audience Targeting

We unifySITO unifies and amplifyamplifies a customer’s audience for existing and prospective consumers by reaching consumers on their desktops and mobile devices.

 

Measurement and Attribution Products:

 

 

Location, Audience and Behavior Sciences (“LABS”)

LABS reports provide a transparent, in-depth analysis of a customer’s audience, breaking down location, purchase, and demographic data against multiple control groups for a selected targeted audiences in real time.

 

 

Real-time Verified Walk-In (VWI)

We provideSITO provides a built in-house platform working in tandem with a data management platform (“DMP”) and demand side platform (“DSP”) that offers real-time, closed-loop attribution identifying devices that have been used to interact with an advertisement on any advertising medium and that have been carried into a physical location.

  

 

Purchase Science Reports

Provides transaction data to make marketing campaigns more relevant and measurable.

 

-31-35

 

 

Insights

 

OurSITO’s Insights products allow marketers and executive decision makers to understand better the movement and behavior of their audience of existing and prospective consumers. Through ourSITO’s Consumer Behavior and Location Sciences™, we explorethe Company explores the movement and behavior of consumers and present information and actionable insights for the executives and strategic decision makers of our customers, who are looking to understand and influence consumer behaviors.

 

The following four categories summarize ourSITO’s Insights offering:

 

 

Enrichment

We refine ourSITO refines its customers’ consumer data, seeking to identify new actionable insights. Our customersCustomers can visualize any dataset to learn about real-time and historical location and behavior patterns through access to ourSITO’s data. By ingesting and enriching our customer’s data across various platforms and datasets, our customers can better understand their audience of existing and potential consumers in real-time and through one platform, showing how media, content and business decisions are influencing real-world consumer behavior.

 

 

Research

We provideSITO provides data visualization that offers deep insights and reports on any audience, location or prospective consumer profile while using de-identification techniques such as pseudonymous identifiers associated with mobile devices to help safeguard privacy. These detailed and anonymous data visualizations show what type of interests, demographics, locations, and purchases define a customer’s audience of current or potential consumers, allowing them to better understand who and where to target. Research includes our SITOSITO’s LABS products, which are custom audience insights provided in real-time. These customized research reports allow our customers to investigate aggregate consumer visitation trends, journey data, and behavioral data, and compare such trends and data against customized control groups and consumer averages, which enables our customers to make more informed business decisions and reduce ineffective marketing expenditures.

  

 

Audience

We provideSITO’s proprietary data segments built and customized to fit our customers’ measurement and media needs. We segmentSITO segments device-based data points by grouping them according to locations visited, frequency of visits, demographics and other behaviors in order to properly target and plan for media campaigns. WeSITO also modelmodels and createcreates audiences based on the attributes of populations of current and prospective consumers, which in turn, is based on CRM data, location visits, or visits from digital properties.

 

 

Measurement & Attribution

We provideSITO provides real-time attribution and visualization to measure in-store foot traffic, behavior and purchases of any audience, even if wethe Company did not deliver the advertisement. WeSITO also allow ourallows its customers to observe real-time store traffic and purchases to trigger promotions and real-time optimizations to increase media performance based on real world KPIs, which frequently leads to increased return on investment for advertising expenditures and incremental sales for ourits customers. OurSITO’s VWI and Purchase Science Reports are sold separately from advertisement delivery under ourits Insights Products.

 

OurThe Industry

 

According to industry reports including surveys and reports from Emarketer, International Data Corporation (IDC), and WARC, U.S. mobile advertising expenditures were approximately $76 billion in 2018, and such expenditures are expected to continue to grow at an annual double-digit rate through 2022. We believeIt is believed that this growth is largely being driven by growth in mobile internet usage and the mobile advertising industry’s ability to measure effectively campaigns, which allows marketers to see that they are receiving an attractive return on investment for their advertising expenditures.

 

According to these industry reports, the average mobile Internet user spent three hours and thirty-seven minutes per day in 2018 on the mobile Internet, an increase of 9% over 2016. This growth is expected to continue at an annual rate of more than 2% through 2020. Adults spend more time online and on mobile devices than on any other form of media, including television.

-32-


The global market for large data sets and business analytics is estimated to reach $260 billion by 2022, reflecting an annual growth rate of nearly 12% from 2018. Additionally, an industry survey in October 2017 indicated that spending on data would be a prime area of focus for brands and advertising agencies in the coming years. Of those agencies and brands surveyed, 59% of agencies and 55% of brands said accumulating consumer data will be an important area for their business. Given the growth potential of the marketplace, the focus on data from ourSITO’s core customers and ourits attractive product offering, we expectthe Company expects to be able to grow ourits Insights revenue going forward, although no assurances can be given in this regard.

 

Competition

 

The mobile media and data communications market for products and services is competitive with the rapid growth and adoption of mobile data services, along with the increased demand for mobile marketing and advertising solutions. We expectIt is expected that new market entrants, existing competitors and non-traditional participants towill introduce new products and services that compete with ourthe Company’s products. Additionally, we facethe Company faces the risk that ourits customers may seek to develop in-house products as an alternative to those currently provided by us.

SITO.

 

Our competitionCompetition varies across ourSITO’s different product lines. For advertisement delivery, measurement and attribution, and insights, wethe Company will typically face different competitors, with some competitors overlapping into multiple product lines. Companies such as ArcGIS, CARTO, Cuebiq, Facebook, Foursquare, Google, GroundTruth, Mapbox, NinthDecimal, Placed (part of SNAP), PlaceIQ, ThinkNear and Verve, among others, compete with usSITO in one or more of ourits product or service offerings.

 

Business Seasonality

 

Our revenue,Revenue, cash flow from operations, earnings, operating results, and other key operating and financial measures may vary from quarter to quarter due to the seasonal nature of our clients’ advertising expenditures. For example, many purchasers of advertising devote a disproportionate amount of their advertising budgets to the fourth quarter of the calendar year to coincide with increased holiday purchasing. OurThe Company’s revenue, cash flow from operations, earnings, operating results, and other key operating and financial measures may potentially fluctuate, based on seasonal factors from period to period. Although there has not been significant cyclical fluctuation historically experienced, we arethe Company is aware that such fluctuations could occur in the future.

 

Working Capital Requirements

 

The majority of our revenue is generated from the sale of our Ad Placement products. While we attemptattempts to coordinate collections from our customers (brands, advertising agencies, out-of-home advertisers, and other non-media companies) to fund our payment obligations to ourthe Company’s sellers (ad exchanges, ad networks and publishers), wethe Company will typically purchase and pay for our ad inventory before we receivereceiving payment from our customers. We believeIt is believed that competitive pressure in the digital advertising industry has allowed customers to slow the timing of their payments to us.SITO. As a result of these dynamics, ourthe Company’s cash flow may be adversely affected, as weit will likely continue to use working capital to fund our accounts payable pending collection from our customers. This may result in additional cash expenditures and cause usthe Company to forego or defer other more productive uses of ourits working capital. In addition, there can be no assurances that wethe Company will not experience bad debtdebts in the future. Any such write-offs for bad debt may have a materially adverse effect on ourthe results of operations for the periods in which such write-offs occur.

 

-33-

Certain Agreements

 

Our businessBusiness agreements consist primarily of customer agreements and inventory purchase agreements. Customer agreements are typically agreements with agencies that have sales relationships with the end users of the media content, service application, or data transactions. These agreements typically involve a division of the fees received between the brand owner and usSITO or are a fixed fee per transaction.transaction arrangement. Inventory purchase agreements are vendor relationships from whom we purchase thewhich space is purchased to deliver the transacted media content.

 

For the three-months ended JuneSeptember 30, 2019, the Company derived approximately $8.2$1.8 million or 58.9%64.1% of total revenue from one customerthree customers and for the three-months ended JuneSeptember 30, 2018, no one customer accounted for a significant amount of total revenue.


For the six-monthsnine-months ended JuneSeptember 30, 2019, and 2018, the Company derived approximately $10.4 million or 46.7% and $5.2 million or 26.8%41.5% of total revenue from one customer respectively. and for the nine-months ended September 30, 2018, the Company derived approximately $5.3 million or 18.5% of total revenue from one customer.

 

During the six-monthsnine-months ended JuneSeptember 30, 2019, the Company obtained an approximate $10.4 million contract for media placement services, of which approximately $8.2 million of revenue was recognized during the three-months ended June 30, 2019 and the balance was recognized during the three-months ended March 31, 2019. At contract outset, as is normal and customary, management considered many factors in accepting and contractually committing itself, including the Company’s ability to deliver its contractual performance obligations and the probability of collection of its contractually stipulated compensation, which probability considers the likelihood of and customer’s ability to pay. Nothing has comeAt the time, nothing came to the Company’s attention that would have altered its assessment at contract initiation that the contracts initiation or in connection with the Unaudited Consolidated Financial Statements as of andcustomer would not uphold its contractual obligation to pay for the three-services received. On October 7, 2019, the Company filed a complaint for judgment against the customer for payment under the contract. Management believes that it will collect, at a minimum, the full amount of the $10.42 million receivable, but, as the Company is an unsecured creditor, the customer is in multiple ligations concerning corrupt business acts and six-months ended June 30, 2019.default under various agreements, and the amount due is in litigation, management established a provision against uncollectability for the full amount owed of $10.42 million.

 

Results of Operations

 

Results of operations for the three- and six-monthsnine-months ended JuneSeptember 30, 2019 and 2018

 

The following table sets forth, for the periods indicated, certain data derived from ourthe Company’s Unaudited Consolidated Statements of Operations (in millions):

 

 For the Three-months ended June 30,  For the Six-months ended June 30,  For the Three-months ended September 30,  For the Nine-months ended September 30, 
 2019  2018  Change $  Change %  2019  2018  Change $  Change %  2019  2018  Change
($)
  Change
(%)
  2019  2018  Change
($)
  Change
(%)
 
Total revenue $13.9  $8.4   5.5   65% $22.3  $19.6   2.7   14%
Revenue, total $2.8  $9.1  $(6.3)  (69)% $25.1  $28.6  $(3.5)  (12)%
Cost of revenue  9.4   4.4   5.0   114%  15.0   11.1   3.9   35%  2.4   4.7   (2.3)  (49)%  17.4   15.8   1.6   10%
                                
Gross profit  4.5   4.0   0.5   13%  7.3   8.5   (1.2)  (14)%  0.4   4.4   (4.0)  (91)%  7.7   12.8   (5.1)  (40)%
                                                                
Sales and marketing  3.4   5.5   (2.1)  (38)%  7.4   10.8   (3.4)  (31)%  2.2   4.9   (2.7)  (55)%  9.6   15.6   (6.0)  (38)%
General and administrative  2.6   4.4   (1.8)  (41)%  6.0   9.4   (3.4)  (36)%  12.0   4.4   7.6   173%  18.0   13.8   4.2   30%
Depreciation and amortization  0.1   0.2   (0.1)  (50)%  0.3   0.3   0.0   0%  0.1   0.1   -   -   0.5   0.5   -   - 
Loss on impairment of goodwill  6.4   -   6.4   100%  6.4   -   6.4   100%
Loss on impairment of long-lived assets  2.1   0.0   2.1   (100)%  2.1   0.0   2.1   (100)%  -   -   -   -   2.1   -   2.1   100%
Abandonment of property and equipment  0.1   -   0.1   100%  0.1   -   0.1   100%
                                

Loss from operations

  (3.7)  (6.1)  2.4   (39)%  (8.5)  (12.0)  3.5   (29)%  (20.4)  (5.0)  (15.4)  308%  (29.0)  (17.1)  (11.9)  70%
                                                                
Gain on revaluation of warrant liability  0.3   0.4   (0.1)  (25)%  0.0   1.0   (1.0)  (100)%
Other income  0.0   0.0   0.0   0%  0.1   0.1   0.0   0%
(Loss) gain on revaluation of warrant liability  -   0.2   (0.2)  (100)%  -   1.2   (1.2)  (100)%
Other (loss) income  -   -   -   -   -   0.1   (0.1)  (100)%
Interest (expense) income, net  (0.1)  0.0   (0.1)  (100)%  (0.1)  0.0   (0.1)  (100)%  (1.3)  -   (1.3)  (100)%  (1.3)  -   (1.3)  (100)%
                                
Loss before income taxes $(3.5) $(5.7)  2.2   (39)% $(8.5) $(10.9)  2.4   (22)% $(21.7) $(4.8) $(16.9)  352% $(30.3) $(15.8) $(14.5)  92%
                                

 


The following table sets forth, for the periods indicated, the percentage of salesrevenue represented by certain items reflected in ourthe Unaudited Consolidated Statements of Operations:

 

  For the Three-months ended
June 30,
  For the Six-months ended
June 30,
 
  2019  2018  2019  2018 
Total revenue  100%  100%  100%  100%
Cost of revenue  68%  52%  67%  57%
Gross profit  32%  48%  33%  43%
                 
Sales and marketing  24%  65%  33%  55%
General and administrative  19%  52%  27%  48%
Depreciation and amortization  1%  2%  1%  2%
Loss on impairment of long-lived assets  15%  0%  9%  0%

Loss from operations

  (27)%  (71)%  (37)%  (62)%
                 
Gain on revaluation of warrant liability  2%  5%  0%  5%
Other income  0%  0%  0%  1%
Interest (expense) income, net  (1)%  0%  (0)%  0%
Loss before income taxes  (26)%  (66)%  (37)%  (56)%

-34-

  For the Three-months ended
September 30,
  For the Nine-months ended
September 30,
 
  2019  2018  2019  2018 
Revenue, total  100%  100%  100%  100%
Cost of revenue  86%  52%  69%  55%
                 
Gross profit  14%  48%  31%  45%
                 
Sales and marketing  79%  54%  38%  55%
General and administrative  429%  48%  72%  48%
Depreciation and amortization  4%  1%  2%  2%
Loss on impairment of goodwill  229%  -   25%  - 
Loss on impairment of long-lived assets  -   -   8%  - 
Abandonment of property and equipment  4%  -   -   - 
                 
Loss from operations  (731)%  (55)%  (114)%  (60)%
                 
(Loss) gain on revaluation of warrant liability  -   2%  -   4%
Other (loss) income  -   -   -   - 
Interest (expense) income, net  (46)%  -   (5)%  - 
                 
Loss before income taxes  (777)%  (53)%  (119)%  (56)%

 

Earnings

 

The Company reported a loss from operations for the three-months ended JuneSeptember 30, 2019 of approximately $3.7$20.4 million compared to a loss from operations for the three-months ended JuneSeptember 30, 2018 of approximately $6.1$5 million, representing a decreasean increase in the loss of operations of approximately $15.4 million. The increase in the loss from operations between periods is primarily attributable to the provision for the account receivable due from Aviron Pictures LLC (“Aviron”) (the “Aviron Receivable”) in the amount of $10.4 million and the impairment of goodwill in the amount of $6.4 million, which is associated with subsidiaries that are no longer generating operating revenues and whose assets have been absorbed by the Parent. The increase in the loss from operations is offset by continued efforts by management to stream-line operations, reduce costs where possible, and restructure the organization to maximize its potential, which savings of $2.7 million and $2.8 million can be observed in reductions to sales and marketing and general and administrative expenses, before the provision of the Aviron Receivable, respectively.

Revenues decreased approximately $2.4 million.$6.3 million or 69% due to the realignment of revenue verticals. The cost of revenue increased 114% for the second quarter as compareddecreased $2.3 million or 49% due to the second quarter of 2018, duesame realignment offset by higher unit costs attributable to higher ad costs for the ad campaign for Aviron pictures. While the cost of salesless volume. Sales and marketing expense decreased 38% compared$2.7 million or 55%, which decrease is primarily attributable to the previous year, the generalsales realignment resulting in lower sales commissions incurred. General and administrative costs decreased 41%increased $7.6 million or 173% from the previous year mainlydue primarily to the provision recognized against collectability of the Aviron Receivable, which if not provided for, would have resulted in a decrease to general and administrative expenses of $2.8 million or 64% due to a decrease of approximately $300 thousand in compensation expense per payroll cycle, relating to managements’multiple factors including management’s restructuring and reorganization efforts.

 

The Company reported a net loss of $0.13 dollar$0.85 per share for the three-months ended JuneSeptember 30, 2019, based on 25,641,812 weighted average shares outstanding, as compared to a net loss of $0.23 dollar$0.20 per share for the three-months ended JuneSeptember 30, 2018, based on 25,128,68125,374,545 weighted average shares outstanding. The aforementioned loss per share for the three-months ended September 30, 2019, based on the Company’s Unaudited Consolidated Financial Statements prepared in accordance with US GAAP, includes certain non-recurring, non-cash items consisting of a $10.4 million provision for the uncollectability of the Aviron Receivable that the Company is seeking to collect through litigation, an impairment of goodwill of $6.4 million, and a $0.1 million loss on abandonment of property and equipment. The reported $0.85 loss per share, computed in accordance with US GAAP, for the three-months ended September 30, 2019 would be $0.19 per share before inclusion of the identified non-recurring items compared to the $0.20 loss per share for the three-months ended September 30, 2018.

 


The Company reported a loss from operations for the six-monthsnine-months ended JuneSeptember 30, 2019 of approximately $8.5$29 million compared to a loss from operations for the six-monthsnine-months ended JuneSeptember 30, 2018 of approximately $12.0$17.1 million, representing a decreasean increase in the loss from operations of $3.5$11.9 million. The cost of revenue increased 35%$1.6 million or 10% due to higher ad costs for the Aviron pictures ad campaign. Whilecampaign and reduced ad purchasing volumes attributable to the realignment of revenue verticals. The cost of sales and marketing decreased 31%$6.0 million or 38% compared to the previous year theand general and administrative costs decreased 36%increased $4.2 million or 30% from the previous year due, which changes are primarily due to the Company’s restructuring efforts, including a reductionsignificant reductions in headcount.headcount offset by the $10.4 million provision for uncollectability of the Aviron Receivable.

 

The Company reported a net loss of $0.33 dollar$1.18 per share for the six-monthsnine-months ended JuneSeptember 30, 2019, based on 25,593,85325,610,015 weighted average shares outstanding, as compared to a net loss of $0.45$0.65 dollar per share for the six-monthsnine-months ended JuneSeptember 30, 2018, based on 24,430,37324,748,556 weighted average shares outstanding. The aforementioned loss per share for the nine-months ended September 30, 2019, based on the Company’s Unaudited Consolidated Financial Statements prepared in accordance with US GAAP, includes the $16.9 million net non-recurring, non-cash items as discussed above in the explanation of the three-months ended September 30, 2019 plus a $1.9 million impairment of capitalized software development costs and a $0.2 million impairment of customer relationships. The reported $1.18 loss per share, computed in accordance with US GAAP, for the nine-months ended September 30, 2019 would be $0.44 per share before inclusion of the identified non-recurring items compared to the $0.65 loss per share for the nine-months ended September 30, 2018.

Reconciliation of Loss per Share per US GAAP to Loss per Share before non-recurring items

During the three- and nine-months ended September 30, 2019, the Company established a provision of approximately $10.4 million against its receivable due from Aviron. Due to the Company pursuing collection of the amount owed through litigation, the customer being involved in multiple lawsuits for non-payment to employees, vendors and production companies, and a major creditor suing for default and fraud by Aviron under its financing agreements, management established a reserve for the full amount of the receivable and withheld billing for a contractual bonus of $2 million to which it believes it is entitled. The reserve is unusual in terms of operational trends and the normal allowance for doubtful accounts maintained by the Company. As such is outside the Company’s historical experience with any customer throughout its history, the amount is included below as a non-recurring item.

The Company recognized an impairment of goodwill of $6.4 million during the three- and nine-months and an impairment of long-lived assets of $2.1 million during the nine-months ended September 30, 2019. The losses on impairment are included in the loss from operations of $20.5 million and $28.9 million for the three- and nine-months ended September 30, 2019, respectively, as stated in the Unaudited Consolidated Statements of Operations. The impairment of long-lived assets is comprised of two items consisting of an impairment of capitalized software development costs of approximately $1.9 million and an impairment of customer relationships of approximately $0.2 million. The impairments represent non-recurring, non-cash items.

During the three- and nine-months ended September 30, 2018, the Company did not recognize any non-recurring items.


Following is a reconciliation of the amounts of net loss from operations recognized and presented on the Unaudited Consolidated Statements of Operations and the resulting loss per share, in accordance with US GAAP to the amount of loss from operations and loss per share attributable to and before the effect of the recognized non-recurring items:

  For the Three-months ended  For the Nine-months ended 
  September 30,  September 30, 
  2019  2018  2019  2018 
As reported on the Statement of Operations, in accordance with US GAAP:            
Loss from operations $(20.5) $(5.2) $(28.9) $(17.2)
Add-back (deduct):                
Aviron Pictures LLC - bad debt reserve  10.4   -   10.4   - 
Loss on impairment - goodwill  6.4   -   6.4   - 
Loss on impairment - capitalized software development costs  -   -   1.9   - 
Loss on impairment - customer relationships  -   -   0.2   - 
Abandonment of property and equipment  0.1   -   0.1   - 
                 
Non-recurring items  16.9   -   19.0   - 
                 
Loss from operations before non-recurring items  (3.6)  (5.2)  (9.9)  (17.2)
                 
Other (expense) income  (1.3)  0.2   (1.4)  1.3 
Income tax expense  -   -   -   (0.1)
                 
Net loss before non-recurring items $(4.9) $(5.0) $(11.3) $(16.0)
                 
As reported on the Statement of Operations, in accordance with US GAAP:                
Basic and diluted net (loss) per share $(0.85) $(0.20) $(1.18) $(0.65)
Less:                  
Basic and diluted net (loss) per share, attributable to non-recurring items  0.66   -   0.74   - 
                 
Basic and diluted net (loss) per share before non-recurring items $(0.19) $(0.20) $(0.44) $(0.65)
                 
Basic and diluted weighted average shares outstanding  25,641,812   25,374,545   25,610,015   24,748,556 

For further discussion of these nonrecurring items, consider theGoodwill, Capitalized Software Development Costs, net, Accounts Receivable, net, Other Intangible Assets, net, and Property and Equipment, netfootnote disclosures included in the Company’s Unaudited Consolidated Financial Statements prepared in accordance with US GAAP.

 

Revenue and Cost of Revenue

 

During the three-months ended JuneSeptember 30, 2019, revenue increased by $5.5decreased $6.3 million or 65%,69% to $13.9$2.8 million as compared to $8.4$9.1 million for the three-months ended JuneSeptember 30, 2018. The increasedecrease is due to a change in product lines. Managementlines that is a component of management’s revenue vertical realignment. Additionally, management significantly reduced the size of theworkforce including sales staffpersonnel that were non-performingnot performing at optimal expectation and started to transition away from ad agencies to direct customer sales, which are expected to provide better margins in the future. The Company replaced its chief revenue officer in April 2019, as its prior revenue officer resigned in October 2018.

 

OurThe cost of revenue, which represents the costs primarily associated with media placement revenues, increased 114%,decreased $2.3 million or 49% to $9.4$2.4 million for the three-months ended JuneSeptember 30, 2019 compared to $4.4$4.7 million for the three-months ended JuneSeptember 30, 2018. As a percentage of sales, cost of revenue has increased from 52% for the three-months ended JuneSeptember 30, 2018 to 68%86% for the three-months ended JuneSeptember 30, 2019, due to motion picture advertising campaigns that generally generate higher revenues at lower margins, on motion pictures and the costs of acquiring new customers as we continuethe Company continues to diversify ourits customer base and enterrealign revenue verticals, including entering into businesscontracts with larger customers. Our technology investment that drives our revenue growth is focused on our mobile engagement platform through software development efforts. We capitalize the cost of developing our mobile engagement platform and amortize our investment over three years.

 


OurThe cost of revenue, which represents the costs primarily associated with media placement revenues, increased by $3.9$1.6 million or 35%,10% to $15.0$17.4 million for the six-monthsnine-months ended JuneSeptember 30, 2019, compared to $11.1$15.8 million for the six-monthsnine-months ended JuneSeptember 30, 2018. Cost of revenue as a percentage of revenue has increased faster than revenuefrom 55% to 69% for the nine-months ended September 30, 2018 and 2019, respectively, due to lower margins on television media contracts and movie advertising and the costs of acquiring new customers as we continuethe Company continues to diversify ourits customer base and enterrealign revenue verticals, including entering into business with larger customers.

 

For the three-months ended JuneSeptember 30, 2019, the Company derived approximately $8.2$1.8 million or 58.9%64.1% of total revenue from one customerthree customers and for the three-months ended JuneSeptember 30, 2018, no one customer accounted for a significant amount of total revenue.

For the six-monthsnine-months ended JuneSeptember 30, 2019, and 2018, the Company derived approximately $10.4 million or 46.7% and $5.2 million or 26.8%41.5% of total revenue from one customer respectively.and for the nine-months ended September 30, 2018, the Company derived approximately $5.3 million or 18.5% of total revenue from one customer.

-35-

 

Expenses

 

Sales and marketing expense decreased $2.1$2.7 million or 38%,55% to $3.4$2.2 million for the three-months ended JuneSeptember 30, 2019. This decrease is due primarily to the restructuring of ourthe direct sales force and customer management personnel. Sales and marketing expense decreasedincreased as a percentage of revenue from 65%54% to 24%79% for the three-months ended JuneSeptember 30, 2018 to 2019, respectively, as we continuemanagement continues to restructure operations, realign the Company’s revenue verticals, which have cost a decrease in volume driving an increase in cost per dollar spent, and invest in the growth of ourthe business.

 

General and administrative expenses decreased by approximately $1.8increased $7.6 million or 41%173% to $2.6$12 million for the three-months ended JuneSeptember 30, 2019 compared to $4.4 million for the three-months ended JuneSeptember 30, 2018. The decreaseincrease in general and administrative expenses was primarily due to the provision against the collectability of the Aviron Receivable of $10.4 million offset by a reduction in headcount and compensation expense for the executive and non-executive teams. If not for the provision against the Aviron Receivable, general and administrative expenses would have decreased $2.8 million or 64%.

  

Sales and marketing expense decreased $3.4$6.0 million or 31%,38% to $7.4$9.6 million for the six-monthsnine-months ended JuneSeptember 30, 2019. This decrease is due primarily to the restructuring of ourthe direct sales force and customer management personnel. Sales and marketing expense decreased as a percentage of revenue from 55% to 33%38% for the six-monthsnine-months ended JuneSeptember 30, 2018 to 2019, respectively, as we continuemanagement continues to restructure operations, realign the Company’s revenue verticals and invest in the growth of ourthe business.

 

General and administrative expenses decreased by approximately $3.4increased $4.2 million or 36%30% to $6.0$18 million for the six-monthsnine-months ended JuneSeptember 30, 2019 compared to $9.4$13.8 million for the six-monthsnine-months ended JuneSeptember 30, 2018. The decreaseincrease in general and administrative expenses was primarily due to the reduction$10.4 million provision recorded against the collectability of the Aviron Receivable offset by reductions in headcount and compensation expense for the executive and non-executive team.teams. . If not for the provision against the Aviron Receivable, general and administrative expenses would have decreased $6.2 million or 45%.

  

Liquidity and Capital Resources

 

We believeThe Company believes that adequate liquidity and cash generation is important to the execution of ourits strategic initiatives. OurThe ability to fund operations, acquisitions, capital expenditures, and product development efforts may depend on ourthe ability to generate cash from operating activities, which is subject to future operating performance, as well as general economic, financial, competitive, legislative, regulatory, and other conditions, some of which may be beyond ourmanagement’s control. OurThe primary source of liquidity is from the issuance of common stock and debt. AtDuring the end of Junenine-months ended September 30, 2019, SITO received cash of $1.7$2.5 million forfrom the issuancesale of Notes with warrants to accredited investors, which has been used to fund operations.

 


The following table sets forth, for the periods indicated, selected data reflected in ourthe Company’s Balance SheetSheets as of September 30, 2019 (unaudited) and December 31, 2018 (in millions):

 

  June 30,
2019
(Unaudited)
  December 31, 2018  Change $  Change % 
Cash $0.8  $2.6   (1.8)  (69)%
Accounts receivable, net  15.7   10.2   5.5   54%
Other assets  8.4   10.1   (1.7)  (17)%
Total assets $24.9  $22.9   2.0   9%
                 
Accounts payable $13.1  $4.4   8.7   198%
Accrued expenses  2.9   4.6   (1.7)  (37)%
Other liabilities  2.3   0.8   1.5   188%
Total liabilities $18.3  $9.8   8.5   87%

  September 30,
2019
(Unaudited)
  December 31,
2018
  Change
($)
  Change
(%)
 
Cash $0.3  $2.6  $(2.3)  (88)%
Accounts receivable, net  3.7   10.2   (6.5)  (64)%
Other assets  1.5   10.1   (8.6)  (85)%
                 
Total assets  5.5   22.9   (17.4)  (76)%
                 
Accounts payable  15.0   4.4   10.6   241%
Accrued expenses  1.7   4.6   (2.9)  (63)%
Other liabilities  3.5   0.8   2.7   338%
                 
Total liabilities $20.2  $9.8  $10.4   106%

 

At JuneSeptember 30, 2019, we had $0.8the balance of cash was $0.3 million in cash and cash equivalents compared to $2.6 million of cash and cash equivalents at December 31, 2018. The decrease in available cash is a direct result of the Aviron contract’s impact on cash flow and the change in strategy and restructuring efforts undertaken by management to restructure operations and realign revenue verticals, while maintaining operations.

-36-

 

At JuneSeptember 30, 2019, we had total assets of $24.9amounted to $5.5 million as compared to $22.9 million as of December 31, 2018. Accounts receivable, increased $5.5net decreased $6.5 million to $15.7$3.7 million during the six-monthsnine-months ended JuneSeptember 30, 2019. Other assets of $8.4$1.5 million decreased by $1,7$8.6 million during the six-monthsnine-months ended JuneSeptember 30, 2019 as compared to $10.1 million as ofat December 31, 2018, primarily due to a change in strategic direction enacted by management to pursue alternative technologies, leading to the full impairment of the remaining balances of capitalized software development costs and customer relationships.relationships, as well as the full impairment of goodwill related to subsidiaries that are no longer generating revenues on a stand-alone basis. Management believes that the internally developed software and in-process development projects have economic viability, but until a definitive plan for the exploitation of these assets is determined, management considers it prudent to remove the assets from its Unaudited Consolidated Balance Sheets.

 

At JuneSeptember 30, 2019, wethe Company had total liabilities of $18.3$20.2 million as compared to $9.8 million as of December 31, 2018. Accounts payable and accrued expenses increased by a combined $7.0$7.7 million from $9.0 million to $16.0$16.7 million. The increase in these operating liabilities is a direct result of the Aviron contract’s impact on operations offset by restructuring efforts undertaken by management and the realignment of its revenue verticals to higher volume lower margin business, the cost of obtaining new customers, focusing on obtaining larger customers, and increased legal costs as compared to prior periods.

 

A summary of our cash used in and cash equivalents provided by and used in operating, investing, and financing activities is as follows (in millions):

 

  For the Six-months ended June 30, 
  2019  2018  Change $  Change % 
Net cash (used in) operating activities $(2.1) $(11.6)  9.5   (82)%
                 
Net cash (used in) investing activities  (1.4)  (0.2)  (1.2)  600%
                 
Net cash provided by financing activities  1.7   14.8   (13.1)  (89)%
                 
Net (decrease) increase in cash and cash equivalents  (1.8)  3.0   (4.8)  (160)%
Cash and cash equivalents - beginning of period  2.6   3.6   (1.0)  (28)%
Cash and cash equivalents - ending of period $0.8  $6.6   (5.8)  (88)%

  For the Nine-months ended
September 30,
  Change  Change 
  2019  2018  ($)  (%) 
Net cash used in operating activities $(3.6) $(13.6) $10.0   (74)%
Net cash used in investing activities  (1.4)  (0.2)  (1.2)  600%
Net cash provided by financing activities  2.7   14.8   (12.1)  (82)%
                 
Net (decrease)  increase in cash and cash equivalents  (2.3)  1.0   (3.3)  (330)%
Cash and cash equivalents - beginning of period  2.6   3.6   (1.0)  (28)%
                 
Cash and cash equivalents - end of period $0.3  $4.6  $(4.3)  (93)%

 

43

Net cash used byin operating activities

 

Net cash used in operating activities for the six-monthsnine-months ended JuneSeptember 30, 2019 was $2.1$3.6 million compared to $11.6$13.6 million used for the corresponding period inof 2018. The decrease of approximately $9.5$10 million in net operating cash flows was due to cash used in operations.the non-collection of the Aviron Receivable and the Company’s initiatives as previously discussed.

 

Net cash used byin investing activities

 

Net cash used in investing activities was $1.4 million for the six-monthsnine-months ended JuneSeptember 30, 2019 as compared to $0.2 million used in the corresponding period forof 2018. The decrease of $1.2 million is due primarily to capitalized software development costs, which efforts have been placed in abeyance, pending a determination by management on the cost-benefit relationship of internally developing, improving, and maintaining these assets versus employing third-party platforms.

 

Net cash provided by financing activities

 

Net cash provided by financing activities was $1.7$2.7 million for the six-monthsnine-months ended JuneSeptember 30, 2019 as compared to $14.8 million in the corresponding period forof 2018. The decrease of approximately $13.1$12.1 million is primarily attributable to a stock offering in 2018 providing net proceeds of $13.7 million that was not repeated in 2019, offset by $1.7$2.5 million of proceeds received from the issuancesale of Notes and associated warrants in 2019.2019 plus a $0.3 million promissory note sold to MediaJel.

-37-

 

Item 3 – Quantitative and Qualitative Disclosures About Market Risk

 

Not applicable.

 

Item 4 – Controls and Procedures

 

As required by Rule 13a-15 of the Exchange Act, under the supervision and with the participation of our management, including ourthe Company’s principal executive officer and principal financial officer, wemanagement evaluated the effectiveness of the design and operation of the Company’s disclosure controls and procedures and internal control over financial reporting as of the end of the period covered by this quarterly report on Form 10-Q.

 


Evaluation of Disclosure Controls and Procedures

 

We maintainThe Company maintains disclosure controls and procedures as defined in Rules 13a-15(e) and 15d-15(e) of the Exchange Act that are designed to ensure that information required to be disclosed in ourits reports filed or submitted to the SEC under the Exchange Act is recorded, processed, summarized and reported within the time periods specified by the SEC’s rules and forms, and that information is accumulated and communicated to management, including the principal executive and financial officers as appropriate, to allow timely decisions regarding required disclosures. OurThe Company’s principal executive officer and principal financial officer evaluated the effectiveness of disclosure controls and procedures as of the end of the period covered by this quarterly report on Form 10-Q (“Evaluation Date”), pursuant to Rule 13a-15(b) under the Exchange Act.

 

Based upon that evaluation, management, including ourthe principal executive and financial officers, concluded that, due to the material weakness described below, ourthe Company’s disclosure controls and procedures were not effective as of the Evaluation Date.

 

Notwithstanding the existence of the material weaknesses described below, management believes that the Unaudited Consolidated Financial Statements in this Quarterly Report on Form 10-Q fairly present, in all material respects, ourthe Company’s financial condition as of the Evaluation Date, and the results of operations and cash flows for the period ended on the Evaluation Date, in conformity with Generally Accepted Accounting Principles in the United States of America (“US GAAP”).

 

Limitations on the Effectiveness of Controls

 

A control system, no matter how well conceived and operated, can provide only reasonable, not absolute, assurance that the objectives of the control system are met. Because of the inherent limitations in all control systems, no evaluation of controls can provide absolute assurance that all control issues and instances of fraud, if any, within a company have been detected.

 

Management’s Report on Internal Control over Financial Reporting

 

OurThe Company’s management is responsible for establishing and maintaining adequate internal control over financial reporting, as such term is defined in Exchange Act Rule 13a-15(f). Under the supervision and with the participation of ourthe Company’s management, including ourits principal executive officer and principal financial officer, wemanagement conducted an evaluation of the effectiveness of ourthe Company’s internal control over financial reporting as of the Evaluation Date. Internal control over financial reporting is a process designed to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with US GAAP and includes those policies and procedures that:

 

 a)pertain to the maintenance of records that, in reasonable detail, accurately and fairly reflect the transactions and dispositions of the assets of the Company;
   
 b)provide reasonable assurance that transactions are recorded as necessary to permit the preparation of financial statements in accordance with US GAAP and that receipts and expenditures of the Company are being made only in accordance with authorizations of ourits management and directors; and
   
 c)provide reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use or disposition of ourCompany assets that may have a material effect on the financial statements. 

 

-38-


A material weakness is a deficiency, or a combination of deficiencies, in internal control over financial reporting, such that there is a reasonable possibility that a material misstatement of ourthe Company’s annual or interim financial statements will not be prevented or detected on a timely basis. The material weakness wemanagement identified relates to an insufficient complement of finance and accounting resources within the organization to ensure the proper application of US GAAP with respect to ourthe Company’s complex non-routine transactions. This material weakness was in part attributable to high turnover with respect to the Board, ourCompany management, including ourthe chief financial officer, and ourthe accounting staff over the last two years. Specifically, in 2018 wethe Company determined that (1) ourits controls over complex non-routine transactions were not designed to capture all non-routine activities and (2) ourthat controls were not designed to ensure that complex non-routine transactions are adequately analyzed and accounted for in accordance with US GAAP. During 2018, wethe Company did not enter into the types of transactions that meet the description above. However, we havethe Company has assessed ourits finance team’s capabilities and related resources and havehas concluded that we needit needs to expand the functionality and overall head count of ourthe finance and accounting team.

 

Remedial Actions

 

We planThe Company plans to address the material weakness identified as follows:

 

 AugmentationWhen capable, augmentation of ourthe finance and accounting staff with additional personnel and evaluation of our personnel in all key finance and accounting positions. Specifically, we havethe Company has an offer of employment outstanding to an individual whom we considerit considers a qualified and experienced candidate to fulfill our need for athe chief financial officer.officer position. On August 14, 2019, the offer was accepted following the resignation of ourthe prior chief financial officer on August 12, 2019. Additionally, wethe Company previously engaged a third-party CPA contractor with the appropriate accounting and finance expertise to oversee ourits record-keeping and financial reporting and book closing process, who continues to support the Company’s efforts.

 

 In January 2019, wethe Company commenced the documentation of key policies and internal control procedures for significant accounting areas with an emphasis on implementing additional procedures to identify and properly account for complex non-routine transactions. This process is being overseen by ourthe third-party contractor, who will coordinateis coordinating the effort with ourthe chief financial officer candidate.

 

Management believes the foregoing efforts will effectively remediate the material weakness. As we continuethe Company continues to evaluate and work to improve ourits internal control over financial reporting, management may determine to take additional measures to address control deficiencies or modify the remediation plan described above. WeManagement cannot assure you,provide assurance, however, when weit will remediate such weakness, nor can weit be certain of whether additional actions will be required or the costs ofassociated with any such actions.

 

Attestation report of the registered public accounting firm

 

This Quarterly Report does not include an attestation report of ourthe Company’s independent registered public accounting firm regarding internal control over financial reporting. Management’s report was not subject to attestation by ourits independent registered public accounting firm pursuant to the rules of the SEC.

 

Changes in Internal Control over Financial Reporting

 

No change in ourthe Company’s system of internal control over financial reporting occurred during the three- and six-monthsnine-months ended JuneSeptember 30, 2019 that has materially affected, or is reasonably likely to materially affect, ourthe Company’s internal control over financial reporting.

  

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PART II - OTHER INFORMATION

 

Item 1 – Legal Proceedings

 

See theLitigation footnote disclosure in the notes to the Unaudited Consolidated Financial Statements, in this Form 10-Q.

 

Item 1A – Risk Factors

 

OurThe Annual Report on Form 10-K for the fiscal year-ended December 31, 2018, Part I – Item 1A, Risk Factors, describes important risk factors that could cause ourthe Company’s business, financial condition, results of operations and growth prospects to differ materially from those indicated or suggested by forward-looking statements made in this Form 10-Q or presented elsewhere by management from time to time. There have been no material changes during the period covered by this quarterly report on Form 10-Q to the risk factors previously disclosed under Part I – Item 1A, Risk Factors of ourthe Company’s Annual Report on Form 10-K for the year ended December 31, 2018.

  

Item 2 – Unregistered Sale of Equity Securities and Use of Proceeds

 

Not applicable.

 

Item 3 – Defaults Upon Senior Securities

 

Not applicable.

 

Item 4 – Mine Safety Disclosures

 

Not applicable.

 

Item 5 – Other Information

 

Not applicable.

 

Item 6 – Exhibits

 

Exhibit No. Description
31.1* Certification of Principal Executive Officer, pursuant to Rule 13a-14(a)/15d-14(a) of the Securities Exchange Act of 1934.
31.2* Certification of Principal Financial Officer, pursuant to Rule 13a-14(a)/15d-14(a) of the Securities Exchange Act of 1934.
32.1** Certification of Principal Executive Officer, pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002.
32.2** Certification of Principal Financial Officer, pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002.
101.INS* XBRL Instance Document.
101.SCH* XBRL Taxonomy Extension Schema Document.
101.CAL* XBRL Taxonomy Extension Calculation Linkbase Document.
101.DEF* XBRL Taxonomy Extension Definition Linkbase Document.
101.LAB* XBRL Taxonomy Extension Label Linkbase Document.
101.PRE* XBRL Taxonomy Extension Presentation Linkbase Document.

 

 *Filed herewith

 **Furnished herewith

  

-40-


SIGNATURES

 

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

  

 SITO Mobile, Ltd.
   
Date: September 5, 2019By:/s/ Thomas J. Pallack

Thomas J. Pallack,

Chief Executive Officer

(Principal Executive Officer)
Date: September 5, 2019February 10, 2020By:/s/ Jonathan Bond
  

Jonathan Bond

Director

  (Chairperson, Board of Directors)

 

 

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