UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, DCD.C. 20549

 

Form 10-Q

 

QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

FORM 10-Q
QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
For the quarterly period ended June 30, 2020

March 31, 2021

OR

TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
For the transition period from                      to

CONYERS PARK II ACQUISITION CORP.

Commission File Number:
001-38990
Advantage Solutions Inc.
(Exact name of registrant as specified in its charter)

 

Delaware
 001-38990
83-4629508
(State or other jurisdiction of
incorporation or organization)
 (Commission File Number)
(I.R.S. Employer
Identification Number)

Conyers Park II Acquisition Corp.
999 Vanderbilt Beach Road, Suite 601
Naples, FL
34108
18100 Von Karman Avenue, Suite 1000
Irvine, CA 92612
(Address of principal executive offices)
(949) 797-2900
(Address of principal executive offices)
(Zip Code)

Registrant’s telephone number, including area code: (212) 429-2211

Not Applicable
(Former name or former address, if changed since last report)

code)

Securities registered pursuant to Section 12(b) of the Act:

Title of each class
 
Trading
Symbol(s)
 
Name of each exchange
on which registered
Units, each consisting of one share of
Class A common stock and one-fourth of one redeemable warrant
, $0.0001 par value per share
 CPAAU
ADV
 The
Nasdaq StockGlobal Select Market LLC
Class A common stock, par value $0.0001 per share, included as part of the UnitsCPAAThe Nasdaq Stock Market LLC
Warrants included as part of the Units, each whole warrant exercisable for one share of Class A common stock at an exercise price of $11.50 per share
 CPAAW
ADVWW
 The
Nasdaq StockGlobal Select Market LLC

Indicate
by check3check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.    
Yes
    No  ☐

Indicate by check mark whether the registrant has submitted electronically every Interactive Data File required to be submitted pursuant to Rule 405 of Regulation
S-T
232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit such files).    Yes      No  ☐

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a
non-accelerated
filer, a smaller reporting company or an emerging growth company. See the definitionsdefinition of “large accelerated filer,” “accelerated filer,” “smaller reporting company,”company” and “emerging growth company” in
Rule 12b-2
of the Exchange Act.

Large accelerated filerAccelerated filer
Non-accelerated
filer
Smaller reporting company
   Emerging growth company

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act.  ☐

Indicate by check mark whether the registrant is a shell company (as defined in
Rule 12b-2
of the Exchange Act).    Yes      No  

As of August 13, 2020, 45,000,000 May 14, 2021, the registrant had
318,449,966 
shares of Class A common stock, par value $0.0001, and 11,250,000 shares of Class B common stock, par value $0.0001, were issued and outstanding.

st
ock
 

outstanding.

CONYERS PARK II ACQUISITION CORP.

Quarterly Report on Form 10-Q


Table of Contents

Advantage Solutions Inc.
TABLE OF CONTENTS
 
Page
3
  
13
  
13
  
14
  
25
  
36
  
47
  
1623
  
2044
  
2045
  
2148
  
2148
  
2149
  
2149
  
2249
  
2249
  
2249
  
2250
51

i


Table of Contents
PART I - I—FINANCIAL INFORMATION

Item 1.Financial Statements.

CONYERS PARK II ACQUISITION CORP.

Condensed Balance Sheets

  June 30,
2020
  December 31,
2019
 
  (Unaudited)    
Assets      
Current assets:      
Cash and cash equivalents $827,094  $951,060 
Prepaid expenses  216,666   316,667 
Prepaid income taxes     25,327 
Total current assets  1,043,760   1,293,054 
Marketable securities held in Trust Account  454,300,367   452,816,525 
Total assets $455,344,127  $454,109,579 
Liabilities and Stockholders’ Equity        
Current liabilities:        
Accounts payable and accrued expenses $23,269  $100,000 
Accounts payable - related party  215,595   127,912 
Income taxes payable  304,574    
Total current liabilities  543,438   227,912 
Deferred underwriting commissions  15,750,000   15,750,000 
Total liabilities  16,293,438   15,977,912 
Commitments and contingencies        
Class A common stock, $0.0001 par value; 500,000,000 shares authorized; 43,405,068 and 43,313,166 shares subject to possible redemption at June 30, 2020 and December 31, 2019, respectively  434,050,680   433,131,660 
Stockholders’ equity:        
Preferred stock, $0.0001 par value; 1,000,000 shares authorized; none issued and outstanding      
Class A common stock, $0.0001 par value; 500,000,000 shares authorized; 1,594,932 and 1,686,834 shares issued and outstanding (excluding 43,405,068 and 43,313,166 shares subject to possible redemption) at June 30, 2020 and December 31, 2019, respectively  159   169 
Class B common stock, $0.0001 par value; 50,000,000 shares authorized; 11,250,000 shares issued and outstanding  1,125   1,125 
Additional paid-in capital  1,610,562   2,529,572 
Retained earnings  3,388,163   2,469,141 
Total stockholders’ equity  5,000,009   5,000,007 
Total liabilities and stockholders’ equity $455,344,127  $454,109,579 

The accompanying notes are an integral part of these unaudited condensed financial statements.


ITEM 1. FINANCIAL STATEMENTS

CONYERS PARK II ACQUISITION CORP.

Unaudited Condensed StatementS of Operations

        For the
Period From
 
  For
The Three
  For
The Six
  May 2,
2019
 
  Months
Ended
  Months
Ended
  (inception)
Through
 
  June 30,
2020
  June 30,
2020
  June 30,
2019
 
General and administrative expenses $110,177  $322,037  $2,000 
State franchise taxes  50,000   100,000    
Loss from operations  (160,177)  (422,037)  (2,000)
Interest income earned on cash equivalents and marketable securities held in Trust Account  211,780   1,670,961    
Income before income tax expense  51,603   1,248,924   (2,000)
Income tax expense  33,974   329,902    
Net income / (loss) $17,629  $919,022  $(2,000)
Weighted average shares outstanding of Class A common stock  45,000,000   45,000,000    
Basic and diluted net income per share, Class A $0.00  $0.02  $0.00 
Weighted average shares outstanding of Class B common stock (1)  11,250,000   11,250,000   11,250,000 
Basic and diluted net income per share, Class B $0.00  $0.00  $(0.00)

(1)For the 2019 period, this number excludes an aggregate of up to 1,500,000 shares of Class B common stock that were subject to forfeiture if the over-allotment option was not exercised in full or in part by the underwriters. The underwriters exercised their over-allotment option on July 22, 2019 in part.

The accompanying notes are an integral part of these unaudited condensed financial statements.


ADVANTAGE SOLUTIONS INC.

CONYERS PARK II ACQUISITION CORP.

Unaudited Condensed StatementS of Changes in Stockholders’ Equity

  For the Three and Six Months Ended June 30, 2020 
  Class A
Common Stock
  Class B
Common Stock
  Additional
Paid-in
  
Retained
  Total
Stockholders’
 
  Shares  Amount  Shares  Amount  Capital  Earnings  Equity 
Balance as of December 31, 2019  1,686,834  $169   11,250,000  $1,125  $2,529,572  $2,469,141  $5,000,007 
Common stock subject to possible redemption  (90,139)  (9)        (901,381)     (901,390)
Net income                 901,393   901,393 
Balance as of March 31, 2020  1,596,695  $160   11,250,000  $1,125  $1,628,191  $3,370,534  $5,000,010 
Common stock subject to possible redemption  (1,763)  (1)        (17,629)     (17,630)
Net income                 17,629   17,629 
Balance as of June 30, 2020  1,594,932  $159   11,250,000  $1,125  $1,610,562  $3,388,163  $5,000,009 
                             
  For the Period From May 2, 2019 (inception) Through June 30, 2019 
  Class A
Common Stock
  Class B
Common Stock
  Additional
Paid-in
  Accumulated
Retained
  Total
Stockholders’
 
  Shares  Amount  Shares  Amount  Capital  Deficit  Equity 
Balance as of May 2, 2019 (inception)    $     $  $  $  $ 
Issuance of Class B common stock to Sponsor (1)        11,500,000  $1,150   23,850      25,000 
Net income                 (2,000)  (2,000)
Balance as of June 30, 2019    $   11,500,000  $1,150  $23,850  $(2,000) $23,000 

(1)This number includes an aggregate of up to 1,500,000 shares of Class B common stock that were subject to forfeiture if the over-allotment option was not exercised in full or in part by the underwriters. The underwriters exercised their over-allotment option on July 22, 2019 in part.

The accompanying notes are an integral part of these unaudited condensed financial statements.


CONDENSED CONSOLIDATED BALANCE SHEETS

CONYERS PARK II ACQUISITION CORP.

Unaudited Condensed StatementS of Cash Flows

     For the Period 
  For
The Six
  From
May 2,
2019
 
  Months
Ended
  (inception)
Through
 
  June 30, 
2020
  June 30,
2019
 
Cash flows from operating activities:      
Net income / (loss) $919,022  $(2,000)
Adjustments to reconcile net income / (loss) to net cash used in operating activities:        
Interest income earned on marketable securities held in Trust Account  (1,668,594)   
Change in operating assets and liabilities:        
Prepaid expenses  100,001    
Prepaid income taxes  25,327    
Accounts payable and accrued expenses  (76,731)  2,000 
Accounts payable - related party  87,683    
Income taxes payable  304,574    
Net cash used in operating activities  (308,718)   
Cash flows from investing activities:        
Investment income released from Trust Account $184,752  $ 
Net cash provided by investing activities  184,752    
Cash flows from financing activities:        
Proceeds from promissory note – related party   130,340 
Payment of offering costs     (130,340)
Net cash used by financing activities      
Net change in cash and cash equivalents  (123,966)   
Cash and cash equivalents at beginning of period  951,060    
Cash and cash equivalents at end of period $827,094  $ 
Supplemental disclosure of noncash investing and financing activities:        
Change in value of Class A common stock subject to possible redemption $919,020  $ 
Deferred offering costs included in accounts payable and accrued expenses $  $206,297 
Deferred offering costs paid by Sponsor in exchange for issuance of Class B common stock $  $25,000 

The accompanying notes are an integral part of these unaudited condensed financial statements.


(UNAUDITED)

CONYERS PARK II ACQUISITION CORP.

(in thousands, except per share data)
  
March 31,
2021
   
December 31,
2020
 
ASSETS
          
Current assets
          
Cash and cash equivalents
  $156,351   $204,301 
Restricted cash
   17,473    15,665 
Accounts receivable, net of allowance for expected credit losses of $16,533 and $16,377, respectively
   576,282    574,142 
Prepaid expenses and other current assets
   137,085    105,643 
           
Total current assets
   887,191    899,751 
Property and equipment, net
   73,876    80,016 
Goodwill
   2,173,924    2,163,339 
Other intangible assets, net
   2,412,136    2,452,796 
Investments in unconsolidated affiliates
   116,176    115,624 
Other assets
   62,867    65,966 
           
Total assets
  $5,726,170   $5,777,492 
           
LIABILITIES AND STOCKHOLDERS’ EQUITY
          
Current liabilities
          
Current portion of long-term debt
  $13,304   $63,745 
Accounts payable
   189,846    195,452 
Accrued compensation and benefits
   123,335    142,136 
Other accrued expenses
   141,467    121,758 
Deferred revenue
   54,187    51,898 
           
Total current liabilities
   522,139    574,989 
Long-term debt, net of current portion
   2,028,090    2,029,328 
Deferred income tax liabilities, net
   492,185    491,242 
Warrant liability
   26,761    21,234 
Other long-term liabilities
   134,178    141,910 
           
Total liabilities
   3,203,353    3,258,703 
           
         
Commitments and contingencies (Note 10)
0   0   
Redeemable noncontrolling interest
   1,873    —   
         
Equity attributable to stockholders of Advantage Solutions Inc.
          
Preferred stock, 0 par value, 10,000,000 shares authorized;
0ne
issued and outstanding as of March 31, 2021 and December 31, 2020, respectively
   0—    —   
Common stock, $0.0001 par value, 3,290,000,000 shares authorized; 318,449,966 and 318,425,182 shares issued and outstanding as of March 31, 2021 and December 31, 2020, respectively
   32    32 
Additional paid in capital
   3,354,383    3,348,546 
Accumulated deficit
   (921,217   (921,101
Loans to Topco
   (6,322   (6,316
Accumulated other comprehensive (loss) income
   (1,746   674 
           
Total equity attributable to stockholders of Advantage Solutions Inc.
   2,425,130    2,421,835 
Nonredeemable noncontrolling interest
   95,814    96,954 
           
Total stockholders’ equity
   2,520,944    2,518,789 
           
Total liabilities, redeemable noncontrolling interest, and stockholders’ equity
  $5,726,170   $5,777,492 
           
See Notes to Unauditedthe Condensed Consolidated Financial Statements

Note 1—DescriptionStatements.

3

Table of Contents
ADVANTAGE SOLUTIONS INC.
CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS AND COMPREHENSIVE LOSS
(UNAUDITED)
   
Three Months Ended

March 31,
 
(in thousands, except share and per share data)
  
2021
   
2020
 
Revenues
  $791,021   $879,396 
Cost of revenues (exclusive of depreciation and amortization
 
shown separately below)
   653,339    746,693 
Selling, general, and administrative expenses
   40,481    41,056 
Depreciation and amortization
   59,613    60,209 
           
Total expenses
   753,433    847,958 
           
Operating income
   37,588    31,438 
Other expenses:
          
Change in fair value of warrant liability
   5,526    —   
Interest expense, net
   30,865    51,794 
           
Total other expenses
   36,391    51,794 
Income (loss) before income taxes
   1,197    (20,356
Provision for income taxes
   1,743    1,367 
           
Net loss
   (546   (21,723
Less: net loss attributable to noncontrolling interest
   (430   (15
           
Net loss attributable to stockholders of Advantage Solutions Inc.
   (116   (21,708
Other comprehensive loss, net of tax:
          
Foreign currency translation adjustments
   (2,420   (8,160
           
Total comprehensive loss attributable to stockholders of Advantage Solutions Inc.
  $(2,536  $(29,868
           
Net loss per common share:
          
Basic and diluted
  $(0.00  $(0.11
           
Weighted-average number of common shares:
          
Basic and diluted
   317,601,345    203,750,000 
           
See Notes to the Condensed Consolidated Financial Statements.
4

Table of Contents
ADVANTAGE SOLUTIONS INC.
CONDENSED CONSOLIDATED STATEMENTS OF STOCKHOLDERS’ EQUITY
(UNAUDITED)
                 
Accumulated
  
Advantage
       
        
Additional
     
Loans
  
Other
  
Solutions Inc.
  
Nonredeemable
  
Total
 
  
Common Stock
  
Paid-in
  
Accumulated

  
to
  
Comprehensive
  
Stockholders’
  
noncontrolling
  
Stockholders’
 
(in
 
thousands,
 
except
 
share
 
data)
 
Shares
  
Amount
  
Capital
  
Deficit
  
Topco
  
Income (Loss)
  
Equity
  
Interests
  
Equity
 
Balance at January 1, 2021
   318,425,182   $32   $3,348,546  $(921,101 $(6,316 $674  $2,421,835  $96,954  $2,518,789 
Comprehensive loss
                                       
Net loss
   —      —      —     (116  —     —     (116  (430  (546
Foreign currency translation adjustments
   —      —      —     —     —     (2,420  (2,420  (710  (3,130
                                     
Total comprehensive loss
                             (2,536  (1,140  (3,676
                                     
Loans to Topco
   —      —      —     —     (6  —     (6  —     (6
Equity-based compensation of Topco
   —      —      (4,049  —     —     —     (4,049  —     (4,049
Vesting of stock based compensation awards   24,784    —      —     —     —     —     —     —     0   
Stock-based compensation expense
   —      —      9,886   —     —     —     9,886   —     9,886 
                                        
Balance at March 31, 2021
   318,449,966   $32   $3,354,383  $(921,217 $(6,322 $(1,746 $2,425,130  $95,814  $2,520,944 
                                        
                 
Accumulated
  
Advantage
       
        
Additional
  
  
Loans
  
Other
  
Solutions Inc.
  
Nonredeemable
  
Total
 
  
Common Stock
  
Paid-in
  Accumulated  
to
  
Comprehensive
  
Stockholders’
  
noncontrolling
  
Stockholders’
 
(in
 
thousands,
 
except
 
share
 
data)
 
Shares
  
Amount
  
Capital
  
Deficit
  
Topco
  
Income (Loss)
  
Equity
  
Interests
  
Equity
 
Balance at January 1, 2020
   203,750,000   $20   $2,337,471   $(745,295 $(6,244 $(8,153 $1,577,799  $92,007  $1,669,806 
Comprehensive loss
                                        
Net loss
   —      —      —      (21,708  —     —     (21,708  (15  (21,723
Foreign currency translation adjustments
   —      —      —      —     —     (8,160  (8,160  (4,289  (12,449
                                     
Total comprehensive loss
                              (29,868  (4,304  (34,172
                                         
Balance at March 31, 2020
   203,750,000   $20   $2,337,471   $(767,003 $(6,244 $(16,313 $1,547,931  $87,703  $1,635,634 
                                         
See Notes to the Condensed Consolidated Financial Statements.
5

Table of Contents
ADVANTAGE SOLUTIONS INC.
CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
(UNAUDITED)
   
Three Months Ended

March 31,
 
(in thousands)
  
2021
   
2020
 
CASH FLOWS FROM OPERATING ACTIVITIES
          
Net loss
  $(546  $(21,723
Adjustments to reconcile net loss to net cash provided by operating activities
          
Noncash interest (income) expense   (3,084   4,121 
Depreciation and amortization
   59,613    60,209 
Changes in fair value of warrant liability
   5,526    —   
Fair value adjustments related to contingent consideration
   (584   4,607 
Deferred income taxes
   1,793    22,987 
Equity-based compensation of Topco
   (4,048   —   
Stock-based compensation
   9,886    —   
Equity in earnings of unconsolidated affiliates
   (1,513   (1,112
Distribution received from unconsolidated affiliates
   150    221 
Loss on disposal of property and equipment
   1,566    —   
Changes in operating assets and liabilities, net of effects from purchases of businesses:
          
Accounts receivable
   (781   37,343 
Prepaid expense and other assets
   (25,917   (23,401
Accounts payable
   (7,779   (28,998
Accrued compensation and benefits
   (18,349   (6,020
Deferred revenues
   2,538    7,062 
Other accrued expenses and other liabilities
   11,416    (4,331
           
Net cash provided by operating activities
   29,887    50,965 
           
CASH FLOWS FROM INVESTING ACTIVITIES
          
Purchase of businesses, net of cash acquired
   (14,034   (51,389
Purchase of property and equipment
   (5,247   (8,453
           
Net cash used in investing activities
   (19,281   (59,842
           
CASH FLOWS FROM FINANCING ACTIVITIES
          
Borrowings under lines of credit
   8,773    89,529 
Payments on lines of credit
   (59,604   (9,703
Principal payments on long-term debt
   (3,510   (6,524
Contingent consideration payments
   —      (2,150
Holdback payments
   (173   —   
           
Net cash (used in) provided by financing activities
   (54,514   71,152 
           
Net effect of foreign currency fluctuations on cash
   (2,234   (6,883
Net change in cash, cash equivalents and restricted cash
   (46,142   55,392 
           
Cash, cash equivalents and restricted cash, beginning of period
   219,966    199,025 
           
Cash, cash equivalents and restricted cash, end of period
  $173,824   $254,417 
           
SUPPLEMENTAL CASH FLOW INFORMATION
          
Purchase of property and equipment recorded in accounts payable and accrued expenses
  $869   $876 
See Notes to the Condensed Consolidated Financial Statements.
6

Table of Contents
ADVANTAGE SOLUTIONS INC.
NOTES TO THE CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
(UNAUDITED)
1. Organization Business Operations and BasisSignificant Accounting Policies
Advantage Solutions Inc. ( “Advantage” or the “Company”) is a provider of Presentation

outsourced solutions to consumer goods companies and retailers.

On September 7, 2020, ASI Intermediate Corp., then known as Advantage Solutions Inc. (“Legacy Advantage”), entered into an agreement and plan of merger (as amended, modified, supplemented or waived, the “Merger Agreement”), with Conyers Park II Acquisition Corp. (the “Company”) was incorporated as, a Delaware corporation on May 2, 2019. The Company was formed for the purpose(“Conyers Park”), now known as Advantage Solutions Inc., CP II Merger Sub, Inc., a Delaware corporation and wholly owned subsidiary of effecting a merger, capital stock exchange, asset acquisition, stock purchase, reorganization or similar business combination with one or more businesses (the “Business Combination”). Although the Company is not limited to a particular industry or geographic region for purposes of consummating its Business Combination, the Company intends to focus on the consumer sector and consumer-related businesses. The Company is an emerging growth company and, as such, the Company is subject to all of the risks associated with emerging growth companies.

As of June 30, 2020, the Company had not commenced any operations. All activity for the period from May 2, 2019 (inception) through June 30, 2020 relates to the Company’s formation and the preparation for its initial public offering (the “Initial Public Offering”) as described below, and since the closing of the Initial Public Offering, the search for a prospective initial Business Combination. The Company will not generate any operating revenues until after the completion of its initial Business Combination, at the earliest. The Company will generate non-operating income in the form of interest income on cash and cash equivalents from the proceeds derived from the Initial Public Offering.

The Company’s sponsor is Conyers Park II Sponsor LLC, a Delaware limited liability(“Merger Sub”), and Karman Topco L.P., then the parent company (the “Sponsor”of Legacy Advantage (“Topco”). The registration statement for the Company’s Initial Public Offering was declared effective on July 17, 2019. On July 22, 2019, the Company consummated its Initial Public Offering of 45,000,000 units (the “Units”), including 5,000,000 additional Units to cover over-allotments (the “Over-Allotment Units”), at $10.00 per Unit, which is discussed in Note 3, generating gross proceeds of $450 million, and incurring offering costs of approximately $25.36 million, inclusive of approximately $15.75 million in deferred underwriting commissions following the partial exercise of the underwriters’ over-allotment option (Note 5).

Simultaneously with the closing of the Initial Public Offering, the Company consummated the private placement (the “Private Placement”) of 7,333,333 warrants (each, a “Private Placement Warrant” and collectively, the “Private Placement Warrants”) at a price of $1.50 per Private Placement Warrant with the Sponsor, generating gross proceeds of $11.0 million (Note 4).

Upon the closing of the Initial Public Offering and the Private Placement, $450 million ($10.00 per Unit) of the net proceeds of the Initial Public Offering and certain of the proceeds of the Private Placement was placed in a trust account (the “Trust Account”), located in the United States at J.P. Morgan Chase Bank, N.A., with Continental Stock Transfer & Trust Company acting as trustee, and was invested in U.S. government securities, within the meaning set forth in Section 2(a)(16) of the Investment Company Act of 1940, as amended (the “Investment Company Act”), with a maturity of 185 days or less, orConyers Park neither engaged in any open-ended investment company that holds itself outoperations nor generated any revenue. Based on Conyers Park’s business activities, it was a “shell company” as a money market fund selected by the Company meeting the conditions of paragraphs (d)(2), (d)(3) and (d)(4) of Rule 2a-7 of the Investment Company Act, as determined by the Company, until the earlier of: (i) the completion of a Business Combination and (ii) the distribution of the assets held in the Trust Account as described below.

The Company’s management has broad discretion with respect to the specific application of the net proceeds of the Initial Public Offering and the sale of Private Placement Warrants, although substantially all of the net proceeds are intended to be applied generally toward consummating a Business Combination. There is no assurance that the Company will be able to complete a Business Combination successfully. The Company must complete one or more initial Business Combinations having an aggregate fair market value of at least 80% of the assets held in the Trust Account (excluding the deferred underwriting commissions and taxes payable on income earned on the Trust Account) at the time of the signing of the agreement to enter into the initial Business Combination. However, the Company will only complete a Business Combination if the post-transaction company owns or acquires 50% or more of the outstanding voting securities of the target or otherwise acquires a controlling interest in the target sufficient for it not to be required to register as an investment company under the Investment Company Act.


The Company will provide the holders (the “Public Stockholders”) of shares of its Class A common stock, par value $0.0001 (the “Class A common Stock”), sold in the Initial Public Offering (the “Public Shares”), with the opportunity to redeem all or a portion of their Public Shares upon the completion of a Business Combination either (i) in connection with a stockholder meeting called to approve the Business Combination or (ii) by means of a tender offer. The decision as to whether the Company will seek stockholder approval of a Business Combination or conduct a tender offer will be made by the Company, solely in its discretion. The Public Stockholders will be entitled to redeem their Public Shares for a pro rata portion of the amount then in the Trust Account (initially anticipated to be $10.00 per Public Share). The per-share amount to be distributed to Public Stockholders who redeem their Public Shares will not be reduced by the deferred underwriting commissions the Company will pay to the underwriters (as discussed in Note 5). These Public Shares were classified as temporary equity upon the completion of the Initial Public Offering. In such case, the Company will proceed with a Business Combination if the Company has net tangible assets of at least $5,000,001 upon such consummation of a Business Combination and a majority of the shares voted are voted in favor of the Business Combination. If a stockholder vote is not required by law and the Company does not decide to hold a stockholder vote for business or other legal reasons, the Company will, pursuant to the amended and restated certificate of incorporation which the Company adopted upon the consummation of the Initial Public Offering (the “Amended and Restated Certificate of Incorporation”), conduct the redemptions pursuant to the tender offer rules of the U.S. Securities and Exchange Commission (the “SEC”) and file tender offer documents with the SEC prior to completing a Business Combination. If, however, stockholder approval of the transactions is required by law, or the Company decides to obtain stockholder approval for business or legal reasons, the Company will offer to redeem the Public Shares in conjunction with a proxy solicitation pursuant to the proxy rules and not pursuant to the tender offer rules. Additionally, each Public Stockholder may elect to redeem its Public Shares irrespective of whether such Public Stockholder votes for or against the proposed transaction. If the Company seeks stockholder approval in connection with a Business Combination, the initial stockholders (as defined below) have agreed to vote their Founder Shares (as defined in Note 4) and any Public Shares purchased during or after the Initial Public Offering in favor of a Business Combination. In addition, the initial stockholders have agreed to waive their redemption rights with respect to their Founder Shares and any Public Shares acquired by them in connection with the completion of a Business Combination.

Notwithstanding the foregoing, the Amended and Restated Certificate of Incorporation provides that a Public Stockholder, together with any affiliate of such stockholder or any other person with whom such stockholder is acting in concert or as a “group” (as defined under Section 13 of the Securities Exchange Act of 1934, as amended (the “Exchange Act”).

On October 28, 2020 (the “Closing Date”), is restricted from redeeming its shares with respect to more than an aggregate of 15% or more ofConyers Park consummated the Public Shares, without the prior consent of the Company.

The Company’s Sponsor, officers and directors (the “initial stockholders”) have agreed not to propose an amendmentmerger pursuant to the AmendedMerger Agreement, and Restated CertificateMerger Sub was merged with and into Legacy Advantage with Legacy Advantage surviving the merger as a wholly owned subsidiary of Incorporation (a) that would modifyConyers Park (the “Merger” and, together with the substance or timing ofother transactions contemplated by the Company’s obligation to redeem 100% of its Public Shares ifMerger Agreement, the Company does not complete a Business Combination within 24 months from“Transactions”). On the Closing Date, and in connection with the closing of the Initial Public Offering, or July 22, 2021,Transactions (the “Combination Period”“Closing”) or (b) which adversely affects, Conyers Park changed its name to Advantage Solutions Inc. and Legacy Advantage changed its name to ASI Intermediate Corp.

The Company’s Class A common stock is listed on the rights of holders ofNasdaq Global Select Market under the symbol “ADV” and warrants to purchase the Class A common stock unless the Company provides the Public Stockholders with the opportunity to redeem their Public Shares in conjunction with any such amendment.

If the Company is unable to complete a Business Combination within the Combination Period, the Company will (i) cease all operations except for the purposeat an exercise price

 of winding up; (ii) as promptly and as reasonably possible but not more than ten business days thereafter, redeem the Public Shares, at a per-share price, payable in cash, equal to the aggregate amount then on deposit in the Trust Account, including interest earned$
11.50
per share are listed on the funds held in the Trust Account and not previously released to the Company for working capital purposes (up to $1,000,000) or to pay its franchise and income taxes (less up to $100,000 of interest to pay dissolution expenses) divided by the number of the then outstanding Public Shares, which redemption will completely extinguish Public Stockholders’ rights as stockholders (including the right to receive further liquidation distributions, if any); and (iii) as promptly and as reasonably possible following such redemption, subject to the approval of the Company’s remaining stockholders and the Company’s board of directors, liquidate and dissolve, subject in the case of clauses (ii) and (iii), to the Company’s obligations under Delaware law to provide for claims of creditors and the requirements of other applicable law.

Nasdaq Global Select

M

The initial stockholders have agreed to waive their liquidation rights with respect to the Founder Shares if the Company fails to complete a Business Combination within the Combination Period. However, if the initial stockholders acquire Public Shares in or after the Initial Public Offering, they will be entitled to liquidating distributions from the Trust Account with respect to such Public Shares if the Company fails to complete a Business Combination within the Combination Period. The underwriters have agreed to waive their rights to their deferred underwriting commission (see Note 5) held in the Trust Account in the event the Company does not complete a Business Combination during the Combination Period and, in such event, such amounts will be included with the other funds held in the Trust Account that will be available to fund the redemption of the Public Shares. In the event of such distribution, it is possible that the per share value of the residual assets remaining available for distribution (including Trust Account assets) will be only $10.00 per share initially held in the Trust Account. In order to protect the amounts held in the Trust Account, the Sponsor has agreed to be liable to the Company if and to the extent any claims by a third party for services rendered or products sold to the Company, or a prospective target business with which the Company has discussed entering into a transaction agreement, reduce the amount of funds in the Trust Account. This liability will not apply with respect to any claims by a third party who executed a waiver of any right, title, interest or claim of any kind in or to any monies held in the Trust Account or to any claimsarket under the Company’s indemnity of the underwriters of the Initial Public Offering against certain liabilities, including liabilities under the Securities Act of 1933, as amended (the “Securities Act”)symbol “ADVWW”. Moreover, in the event that an executed waiver is deemed to be unenforceable against a third party, the Sponsor will not be responsible to the extent of any liability for such third party claims. The Company will seek to reduce the possibility that the Sponsor will have to indemnify the Trust Account due to claims of creditors by endeavoring to have all third parties, including vendors, service providers (excluding the Company’s independent registered public accounting firm), prospective target businesses or other entities with which the Company does business, execute agreements with the Company waiving any right, title, interest or claim of any kind in or to monies held in the Trust Account.

Basis of Presentation

The accompanying unaudited condensed consolidated financial statements are presented in U.S. dollars in conformity withinclude the accounts of the Company and its subsidiaries. The unaudited condensed consolidated financial statements do not include all of the information required by accounting principles generally accepted in the United States of America (“GAAP”
U.S. GAAP
) for financial information. The Condensed Consolidated Balance Sheet at December 31, 2020 was derived from the audited Consolidated Balance Sheet at that date and pursuant to the rules and regulations of the SEC. Accordingly, they dodoes not include all of the information and footnotesdisclosures required by U.S. GAAP. In the opinion of management, the unaudited condensed financial statements reflect all adjustments which include onlyare of a normal recurring adjustmentsnature and necessary for thea fair statement of the balancesresults as of March 31, 2021 and results for the periods presented. Operating results for the three and six months ended June 30,March 31, 2021 and 2020 are not necessarily indicative ofhave been reflected in the results that may be expected through December 31, 2020.

The accompanyingcondensed consolidated financial statements. These unaudited condensed consolidated financial statements should be read in conjunction with the audited consolidated financial statements as of and notes thereto includedfor the year ended December 31, 2020 and the related footnotes thereto. Operating results for the three months ended March 31, 2021 are not necessarily indicative of the results to be expected during the remainder of the current year or for any future period.

COVID-19
Pandemic
COVID-19
continues to spread throughout the United States and other countries across the world, and the duration and severity of the effects are currently unknown. The
COVID-19
pandemic has impacted the Company and could materially impact our financial results in the future. The Consolidated Condensed Financial Statements presented herein reflect estimates and assumptions made by management at March 31, 2021.
Such estimates and assumptions affect, among other things, the Company’s goodwill, long-lived asset and indefinite-lived intangible asset valuation, assessment of the annual report on Form 10-K filedeffective tax rate and the allowance for expected credit losses and bad debt. Events and changes in circumstances, including those resulting from the impacts of
COVID-19,
will be reflected in management’s estimates for future periods.
7

Table of Contents
Recent Accounting Standards
Recent Accounting Standards Adopted by the Company with
In December 2019, the SECFASB issued
ASU No. 2019-12,
 Simplifying the Accounting for Income Taxes
 (“
ASU
 2019-12
”), which simplifies the accounting for income taxes, eliminates certain exceptions within ASC 740,
 Income Taxes
, and clarifies certain aspects of the current guidance to promote consistency among reporting entities.
ASU 2019-12 is
effective for fiscal years beginning after December 15, 2020. Most amendments within the standard are required to be applied on a prospective basis, while certain amendments must be applied on a retrospective or modified retrospective basis. The Company adopted ASU
2019-12
on January 1, 2021 and the adoption of this accounting standard did not have a material impact on the Company’s condensed consolidated financial statements.
Accounting Standards Recently Issued but Not Yet Adopted by the Company
In March 30,2020, the FASB issued
ASU 2020-04,
 Reference Rate Reform (Topic 848): Facilitation of the Effects of Reference Rate Reform on Financial Reporting
. This guidance provides optional expedients and exceptions for U.S. GAAP to contracts, hedging relationships, and other transactions that reference London Interbank Offered Rate (“LIBOR”) or another reference rate if certain criteria are met. The amendments in this update are effective for reporting periods that include or are subsequent to March 12, 2020.

Emerging Growth Company

Once adopted, the amendments in this update must be applied prospectively for all eligible contract modifications for that topic. The Company is an “emerging growth company,” as definedevaluating the potential impact of this adoption on its consolidated financial statements.

In May 2021, the FAS issued ASU 2021-04,
Earnings Per Share (Topic 260), Debt—Modifications and Extinguishments (Subtopic 470-50), Compensation—Stock Compensation (Topic 718), and Derivatives and Hedging—Contracts in Section 2(a)Entity’s Own Equity (Subtopic 815-40): Issuer’s Accounting for Certain Modifications or Exchanges of Freestanding Equity-Classified Written Call Options (a consensus of the Securities Act,FASB Emerging Issues Task Force)
. The guidance clarifies certain aspects of the current guidance to promote consistency among reporting of an issuer’s accounting for modifications or exchanges of freestanding equity-classified written call options (for example, warrants) that remain equity classified after modification or exchange. The amendments in this update are effective for all entities for fiscal years beginning after December 15, 2021, including interim periods within those fiscal years. Early adoption is permitted for all entities, including adoption in an interim period. The Company is evaluating the potential impact of this adoption on its consolidation financial statements.
All other new accounting pronouncements issued, but not yet effective or adopted have been deemed to be not relevant to the Company and, accordingly, are not expected to have a material impact once adopted.
2. Revenue Recognition
The Company recognizes revenue when control of promised goods or services are transferred to the client in an amount that reflects the consideration that the Company expects to be entitled to in exchange for such goods or services. Substantially all of the Company’s contracts with clients involve the transfer of a service to the client, which represents a performance obligation that is satisfied over time because the client simultaneously receives and consumes the benefits of the services provided. In most cases, the contracts consist of a performance obligation that is comprised of a series of distinct services that are substantially the same and that have the same pattern of transfer (i.e., distinct days of service). For these contracts, the Company allocates the ratable portion of the consideration based on the services provided in each period of service to such period.
Revenues related to the sales segment are primarily recognized in the form of
commissions, fee-for-service, or
on a cost-plus basis for providing headquarter relationship management, analytics, insights and intelligence services, administrative services, retail services, retailer client relationships
and in-store media
programs, and digital technology solutions (which include business intelligence
solutions, e-commerce services,
and content services).
Marketing segment revenues are primarily recognized in the
form of fee-for-service (including retainer
fees, fees charged to clients based on hours incurred, project-based fees, or fees
for executing in-person consumer engagements
or experiences, which engagements or experiences the Company refers to as modified“events”), commissions, or on a cost-plus basis for providing experiential marketing, shopper and consumer marketing services, private label development and digital, social, and media services.
8

Table of Contents
The Company disaggregates revenues from contracts with clients by reportable segment. Revenues within each segment are further disaggregated between brand-centric services and retail-centric services. Brand-centric services are centered on providing solutions to support manufacturers’ sales and marketing strategies. Retail-centric services are centered on providing solutions to retailers. Disaggregated revenues were as follows:
   
Three Months Ended March 31,
 
(in thousands)
  
2021
   
2020
 
Sales brand-centric services
  $293,531   $317,598 
Sales retail-centric services
   240,793    190,200 
Total sales revenues
   534,324    507,798 
Marketing brand-centric services
   116,982    96,365 
Marketing retail-centric services
   139,715    275,233 
           
Total marketing revenues
   256,697    371,598 
           
Total revenues
  $791,021   $879,396 
           
Substantially all of the Jumpstart Our Business Startups ActCompany’s contracts with its clients either have a contract term that is less than one year with options for renewal and/or can be cancelled by either party upon 30 to 120 days’ notice. The Company does not have significant consideration allocated to remaining performance obligations for contracts with a contract term that exceeds one year. When the Company satisfies its performance obligation and recognizes revenues, the Company has a present and unconditional right to payment and records the receivable from clients in Accounts receivable, net of 2012 (the “JOBS Act”)allowance for expected credit losses in the Condensed Consolidated Balance Sheets.
For certain contracts with clients, the Company is entitled to additional fees upon meeting specific performance goals or thresholds, which are referred to as bonus revenues. Bonus revenues are variable consideration and are estimated using an expected value/most likely amount approach. Bonus revenues are recognized as revenues as the related services are performed for the client. The Company records an adjustment to revenues for differences between estimated revenues and the amounts ultimately invoiced to the client. Adjustments to revenues during the current period related to services transferred during prior periods were not material for the three months ended March 31, 2021 and 2020.
The Company evaluates each client contract individually in accordance with the applicable accounting guidance to determine whether the Company acts as a principal (whereby the Company would present revenues on a gross basis), or as an agent (whereby the Company would present revenues on a net basis). While the Company primarily acts as a principal in its arrangements and reports revenues on a gross basis, the Company will occasionally act as an agent and accordingly presents revenues on a net basis. For example, for certain advertising arrangements, the Company’s clients purchase media content in advance, and the Company does not take on any risk of recovering its cost to acquire the media content. As a result, the Company determined it acts as the agent in these arrangements and records revenues and their related costs on a net basis. However, in cases where media content is not purchased in advance by its clients, the Company records such revenues and its related costs on a gross basis, as it bears the risk of recovering the costs to acquire the revenues related to such media content and it may take advantageis responsible for fulfillment of certain exemptions from various reporting requirementsthe services thereunder.
Contract liabilities represent deferred revenues which are cash payments that are applicable to other public companies that are not emerging growth companies including, but not limited to, not being required to comply with the independent registered public accounting firm attestation requirements of Section 404received in advance of the Sarbanes-Oxley Act, reduced disclosure obligations regarding executive compensation in its periodic reports and proxy statements, and exemptions from the requirements of holding a nonbinding advisory vote on executive compensation and stockholder approval of any golden parachute payments not previously approved.

Further, Section 102(b)(1)Company’s satisfaction of the JOBS Act exempts emerging growth companies from being required to comply with new or revised financial accounting standards until private companies (that is, thoseapplicable obligation(s) and are included in Deferred revenues in the Condensed Consolidated Balance Sheets. Deferred revenues are recognized as revenues when the related services are performed for the client. Revenues recognized during the three months ended March 31, 2021 that have not had a Securities Act registration statement declared effective or do not have a classwere included in Deferred revenues as of securities registeredDecember 31, 2020 were $26.1 million. Revenues recognized during the three months ended March 31, 2020 that were included in Deferred revenues as of December 31, 2019 were $24.0 million.

9

Table of Contents
3. Acquisitions
2021 Acquisitions
The Company acquired two businesses during the three months ended March 31, 2021, which were 2
sales agencies. The acquisitions were accounted for under the Exchange Act) are requiredacquisition method of accounting. As such, the purchase consideration for each acquired business was allocated to comply with the new or revised financial accounting standards. The JOBS Act provides that an emerging growth company can elect to opt out ofacquired tangible and intangible assets and liabilities assumed based upon their respective fair values. Assets acquired and liabilities assumed in the extended transition period and comply with the requirements that apply to non-emerging growth companies but any such an election to opt out is irrevocable. The Company has elected not to opt out of such extended transition period, which means that when a standard is issued or revised and it has different application dates for public or private companies, the Company, as an emerging growth company, can adopt the new or revised standard at the time private companies adopt the new or revised standard.


This may make comparison ofbusiness combination were recorded on the Company’s financial statements with another public company that is neither an emerging growth company nor an emerging growth company that has opted out of using the extended transition period difficult or impossible because of the potential differences in accounting standards used.

Liquidity

As of June 30, 2020, the Company had $827,094 in its operating bank account, working capital of $500,322 and $5,241,118 of interest income available in the Trust Account to pay for the Company’s tax obligations, if any, and which may be withdrawn for working capital purposes.

The Company’s liquidity needs have been satisfied prior to the completion of the Initial Public Offering through receipt of a $25,000 capital contribution from the Sponsor in exchange for the issuance of the Founder Shares to the Sponsor and the advancement of funds by the Sponsor under the Note (see Note 4) to cover the Company’s expenses in connection with the Initial Public Offering. As of June 30, 2020, no amounts remained outstanding under the Note. Subsequent to the consummation of the Initial Public Offering and Private Placement, the Company’s liquidity needs have been satisfied from the proceeds from the consummation of the Private Placement not held in the Trust Account. In addition, in order to finance transaction costs in connection with a Business Combination, the Sponsor or an affiliate of the Sponsor, or certain of the Company’s officers and directors may, but are not obligated to, provide the Company Working Capital Loans (see Note 4). As of June 30, 2020, there were no amounts outstanding under any Working Capital Loan.

Management continues to evaluate the impact of the COVID-19 pandemic on the industry and has concluded that while it is reasonably possible that the virus could have a negative effect on the Company’s financial position, results of its operations and/or search for a target company, the specific impact is not readily determinable as of the acquisition date based upon the estimated fair value at such date. The excess of the purchase consideration over the estimated fair value of the net tangible and identifiable intangible assets acquired was recorded as goodwill. The allocation of the excess purchase price was based upon preliminary estimates and assumptions and is subject to revision when the Company receives final information. Accordingly, the measurement period for such purchase price allocations will end when the information, or the facts and circumstances, becomes available, but will not exceed twelve months. The results of operations of each acquired business has been included in the Condensed Consolidated Statements of Comprehensive Loss since its respective date of acquisition.

The aggregate purchase price for the acquisitions referenced above was $18.2 million, which includes $14.0 million paid in cash, $2.7 million recorded as contingent consideration liabilities, and $1.4 million recorded as holdback amounts. Contingent consideration payments are determined based on future financial performance and payment obligations (as defined in the applicable purchase agreement) and recorded at fair value. The maximum potential payment outcome related to the acquisitions is $7.0 million. Holdback amounts are used to withhold a portion of the initial purchase price payment until certain post-closing conditions are satisfied and are typically settled within 18 months of the acquisition. The goodwill related to the acquisitions represented the value paid for the assembled workforce, geographic presence, and expertise. Of the resulting goodwill relating to these condensed financial statements. acquisitions, $4.5 million is deductible for tax purposes.
The condensed financial statements do not include any adjustments that might result frompreliminary fair values of the outcomeidentifiable assets and liabilities of this uncertainty.

Going Concern

In connection with the Company’s assessmentacquisitions completed during the three months ended March 31, 2021, as of going concern considerationsthe applicable acquisition dates, are as follows:

(in thousands)
    
Consideration:
     
Cash
  $14,034 
Holdbacks
   1,443 
Fair value of contingent consideration
   2,692 
      
Total consideration
  $18,169 
      
Recognized amounts of identifiable assets acquired and liabilities assumed:
     
Assets
     
Accounts receivable
  $2,998 
Property and equipment
   87 
Identifiable intangible assets
   9,103 
      
Total assets
   12,188 
      
Liabilities
     
Total liabilities
   3,678 
Redeemable noncontrolling interest
   1,804 
      
Total identifiable net assets
   6,706 
      
Goodwill arising from acquisitions
  $11,463 
      
10

Table of Contents
The identifiable intangible assets are being amortized on a straight-line basis over their estimated useful lives. The preliminary fair value and estimated useful lives of the intangible assets acquired are as follows:
(in thousands)
  
Amount
   
Weighted
Average Useful

Life
 
Client relationships
  $8,102    8 years 
Trade Names
   1,001    5 years 
           
Total identifiable intangible assets
  $9,103      
           
The operating results of the businesses acquired during the three months ended March 31, 2021 contributed total revenues of $4.7 million in accordance with Financial Accounting Standard Board’s Accounting Standards Update (“ASU”) 2014-15, “Disclosures of Uncertainties about an Entity’s Ability to Continue as a Going Concern,” managementthe three months ended March 31, 2021. The Company has determined that the mandatory liquidation and subsequent dissolution raises substantial doubt aboutpresentation of net income from the Company’s abilitydate of acquisition is impracticable due to continue as a going concern. No adjustmentsthe integration of the operations upon acquisition.
During the three months ended March 31, 2021, the Company incurred $0.2 million in transaction costs related to the acquisitions described above. These costs have been madeincluded in “Selling, general, and administrative expenses” in the Condensed Consolidated Statements of Comprehensive Loss.
Supplemental Pro Forma Information
Supplemental information on a pro forma basis, presented as if the acquisitions executed during the period from January 1, 2021 to May 17, 2021 and for the carrying amountsyear ended December 31, 2020, had been consummated as of assets or liabilities shouldthe beginning of the comparative prior period, is as follows:
   
Three Months Ended

March 31,
 
(in thousands, except per share data)
  
2021
   
2020
 
Total revenues
  $792,444   $881,119 
Net income (loss) attributable to stockholders of Advantage Solutions Inc.
  $(300  $(21,804
Basic and diluted net income (loss) per common share
  $(0.00  $(0.10
The unaudited pro forma supplemental information is based on estimates and assumptions which the Company be requiredbelieves are reasonable and reflects the pro forma impact of additional amortization related to liquidate after July 22, 2021.

Note 2—Summary of Significant Accounting Policies

Concentration of Credit Risk

Financial instruments that potentially subject the Company to concentrations of credit risk consist of cash accounts in a financial institution, which, at times, may exceed the Federal Depository Insurance Coverage of $250,000. The Company has not experienced losses on these accounts and management believes the Company is not exposed to significant risks on such accounts.

Cash and Cash Equivalents

The Company considers all short-term investments with an original maturity of three months or less when purchased to be cash equivalents. The Company had $827,094 and $951,060 in cash and cash equivalents as of June 30, 2020 and December 31, 2019, respectively.

Marketable Securities Held in Trust Account

The Company’s portfolio of marketable securities is comprised solely of U.S. government securities, within the meaning set forth in Section 2(a)(16) of the Investment Company Act, with a maturity of 185 days or less, classified as trading securities. Trading securities are presented on the balance sheet at fair value at the end of each reporting period. Gains and losses resulting from the change in fair value of these securitiesacquired intangible assets, the pro forma impact of acquisition costs which consisted of legal, advisory and due diligence fees and expenses, and the pro forma tax effect of the pro forma adjustments for the three months ended March 31, 2021 and 2020. This supplemental pro forma information has been prepared for comparative purposes and does not purport to be indicative of what would have occurred had the acquisition been consummated during the periods for which pro forma information is includedpresented.

4. Goodwill and Intangible Assets
Changes in gain on marketable securities (net), dividendsgoodwill for the three months ended March 31, 2021 are as follows:
(in thousands)
  
Sales
   
Marketing
   
Total
 
Gross carrying amount as of December 31, 2020
  $2,114,378   $700,961   $2,815,339 
Accumulated impairment charge
(1)
   (652,000   —      (652,000
                
Balance at December 31, 2020
  $1,462,378   $700,961   $2,163,339 
                
Acquisitions
   11,463    —      11,463 
Measurement period adjustments
   167    (1,045   (878
                
Balance at March 31, 2021
   1,474,008    699,916    2,173,924 
                
(1)
During the fiscal year ended December 31, 2018, the Company recognized a
non-cash
goodwill impairment cha
rge of $652.0
million related to the Company’s sales reporting unit as a result of the Company’s annual evaluation of goodwill impairment test. 
11

Table of Contents
The following tables set forth information for intangible assets:
       
March 31, 2021
 
(in thousands)
  
Weighted
Average Useful
Life
   
Gross Carrying

Value
   
Accumulated

Amortization
   
Accumulated

Impairment
Charges
(1)
   
Net Carrying

Value
 
Finite-lived intangible assets:
                     
Client relationships
   14 years   $2,463,217   $1,022,275   $—     $1,440,942 
Trade names   8 years    134,749    69,307    —      65,442 
Developed technology
   5 years    10,160    6,497    —      3,663 
Covenant not to compete
   5 years    6,100    4,011    —      2,089 
                          
Total finite-lived intangible assets
        2,614,226    1,102,090    —      1,512,136 
                          
Indefinite-lived intangible assets:
                         
Trade names
        1,480,000    —      580,000    900,000 
                          
Total other intangible assets
       $4,094,226   $1,102,090   $580,000   $2,412,136 
                          
(1)
During the fiscal year ended December 31, 2018, the Company recognized a
non-cash
intangible asset impairment charge of $580.0
million, related to the Company’s sales trade name as a result of the Company’s annual impairment test for indefinite-lived intangible assets. 
       
December 31, 2020
 
(in thousands)
  
Weighted

Average Useful

Life
   
Gross Carrying

Value
   
Accumulated

Amortization
   
Accumulated

Impairment

Charges
   
Net Carrying

Value
 
Finite-lived intangible assets:
                         
Client relationships
   14 years   $2,455,360   $977,140   $—     $1,478,220 
Trade names
   8 years    134,220    66,209    —      68,011 
Developed technology
   5 years    10,160    5,989    —      4,171 
Covenant not to compete
   5 years    6,100    3,706    —      2,394 
                          
Total finite-lived intangible assets
        2,605,840    1,053,044    —      1,552,796 
                          
Indefinite-lived intangible assets:
                         
Trade names
        1,480,000    —      580,000    900,000 
                          
Total other intangible assets
       $4,085,840   $1,053,044   $580,000   $2,452,796 
                          
As of March 31, 2021, estimated future amortization expenses of the Company’s existing intangible assets are as follows:
(in thousands)
     
Remainder of 2021
   147,319 
2022
   194,208 
2023
   190,663 
2024
   189,711 
2025
   184,576 
Thereafter
   605,659 
      
Total amortization expense
  $1,512,136 
      
12

Table of Contents
5. Debt
   
March 31,
   
December 31,
 
(in thousands)
  
2021
   
2020
 
New Term Loan Facility
  $1,321,688   $1,325,000 
Notes
   775,000    775,000 
New Revolving Credit Facility
   —      50,000 
Notes payable and deferred obligations
   2,973    3,618 
           
    2,099,661    2,153,618 
Less: current portion
   13,304    63,745 
Less: debt issuance costs
   58,267    60,545 
           
Long-term debt, net of current portion
  $2,028,090   $2,029,328 
           

As of March 31, 2021, the Company
had $1.3 billion of debt outstanding under the New Term Loan Facility and interest, held$775 million of debt outstanding under the Notes with maturity dates
of
October 28, 2027 and November 15, 2028, respectively. The Company was in compliance with all of its affirmative and negative covenants under the New Term Loan Facility and Notes as of March 31, 2021. In addition, the Company was required to repay the principal under the New Term Loan Facility (as such term was defined in the Trust AccountNew Term Loan Facility Agreement) in the accompanying unaudited condensed statementsgreater amount of operations. The estimated fair values of marketable securities heldits excess cash flow, as defined in the Trust AccountNew Term Loan Facility Agreement, or $13.3 million, per annum, in quarterly payments. The Company made the minimum quarterly principal payments of $3.3 million during the three months ended March 31, 2021 and no payments under the excess cash flow calculation were required. During the three months ended March 31, 2020, the Company made the minimum quarterly principal payments of $6.5 million pursuant to its then outstanding first lien term loans that existed prior to consummation of the Transactions.

Future minimum principal payments on long-term debt are determined using available market information.

as follows as of March 31, 2021:

(in thousands)
     
Remainder of 2021
  $9,987 
2022
   13,294 
2023
   13,293 
2024
   13,274 
2025
   13,277 
Thereafter
   2,036,536 
      
Total future minimum principal payments
  $2,099,661 
      
13

Table of Contents
6. Fair Value of Financial Instruments

Fair

The Company measures fair value is defined asbased on the priceprices that would be received for sale ofto sell an asset or paid forto transfer of a liability in an orderly transaction between market participants at the measurement date. GAAP establishesFair value measurements are based on a three-tier fair value hierarchy whichthat prioritizes the inputs used in measuring fair value.

The hierarchy gives the highest priority to unadjusted quoted prices in active markets for identical assets or liabilities (Level 1 measurements) and the lowest priority to unobservable inputs (Level 3 measurements). These tiers include:

Level 1, defined as observable inputs such as quoted prices for identical instruments in active markets;

Level 2, defined as inputs other than quoted prices in active markets that are either directly or indirectly observable such as quoted prices for similar instruments in active markets or quoted prices for identical or similar instruments in markets that are not active; and

Level 3, defined as unobservable inputs in which little or no market data exists, therefore requiring an entity to develop its own assumptions, such as valuations derived from valuation techniques in which one or more significant inputs or significant value drivers are unobservable.

In some circumstances, the inputs used to measure fair value. These tiers include: Level 1, defined as observable inputs such as quoted prices in active markets; Level 2, defined as inputs other than quoted prices in active markets that are either directly or indirectly observable; and Level 3, defined as unobservable inputs for which little or no market data exists, therefore requiring an entity to develop its own assumptions.

The following table sets forth the Company’s financial assets and liabilities measured on a recurring basis at fair value, might be categorized by input level within different levels of the fair value hierarchy. In those instances,
   
March 31, 2021
 
(in thousands)
  
Fair Value
   
Level 1
   
Level 2
   
Level 3
 
Assets measured at fair value
                    
Cash and cash equivalents
  $156,351   $156,351   $—     $—   
Derivative financial instruments
   7,281    —      7,281    —   
                     
Total assets measured at fair value
  $163,632   $156,351   $7,281   $—   
                     
Liabilities measured at fair value
                    
Derivative financial instruments
  $1,515   $—     $1,515   $—   
Warrant liability
   26,761    —      —      26,761 
Contingent consideration liabilities
   46,841    —      —      46,841 
                     
Total liabilities measured at fair value
  $75,117   $—     $1,515   $73,602 
                     
   
December 31, 2020
 
(in thousands)
  
Fair Value
   
Level 1
   
Level 2
   
Level 3
 
Assets measured at fair value
                    
Cash and cash equivalents
  $204,301   $204,301   $—     $—   
Derivative financial instruments
   1,824    —      1,824    —   
                     
Total assets measured at fair value
  $206,125   $204,301   $1,824   $—   
                     
Liabilities measured at fair value
                    
Derivative financial instruments
  $1,882   $—     $1,882   $—   
Warrant liability
   21,234    —      —      21,234 
Contingent consideration liabilities
   45,901    —      —      45,901 
                     
Total liabilities measured at fair value
  $69,017   $—     $1,882   $67,135 
                     
Interest Rate Cap Agreements
The Company had interest rate cap contracts with an aggregate notional value of principal of $2.2 billion as of
e
ach of
March 31, 2021 and December 31, 2020, from various financial institutions to manage the Company’s exposure to interest rate movements on variable rate credit facilities. As of March 31, 2021, the aggregate fair value measurement is categorizedof the Company’s outstanding interest rate caps represented an outstanding net asset of $7.3 million and an outstanding net liability of $1.5 million. As of December 31, 2020, the aggregate fair value of the Company’s outstanding interest rate caps represented an outstanding net asset of $1.8 million and an outstanding net liability of $1.9 million.
As of March 31, 2021, $7.3 million and $1.5 million of
fair value of
the Company’s outstanding interest rate caps were included in its entirety“Prepaid expenses and other current assets” and “Other accrued expenses” in the Consolidated Balance Sheets, respectively, with changes in fair value recognized as a component of “Interest expense, net” in the Consolidated Statements of Operations and Comprehensive Loss. As of December 31, 2020, $1.8 million, $1.0 million, and $0.9 million of
fair value of
the Company’s outstanding interest rate caps were included in “Prepaid expenses and other current assets”, “Other accrued expenses”, and “Other long-term liabilities” in the Consolidated Balance Sheets, respectively, with changes in fair value recognized as a component of “Interest expense, net” in the Consolidated Statements of Operations and Comprehensive Loss.
14

Table of Contents
During the three months ended March 31, 2021 and 2020, the Company recorded a gain within interest expense, net in the amount of
 $5.4 million, and $0.1 million, respectively, related to changes in the fair value hierarchy basedof its derivative instruments.
Forward Contracts
As of March 31, 2021, the Company had two open Euro forward contracts to hedge foreign currency exposure on a total of €1.2 million, with maturities in fiscal year 2021. As of December 31, 2020, the Company had 0 open Euro forward contracts.
During the three months ended March 31, 2021 and 2020, the Company recognized a gain less than $0.1 million and $0.1 million, respectively, related to changes in fair value of the forward contracts as a component of “Selling, general and administrative expenses” in the Condensed Consolidated Statements of Comprehensive Loss.
Warrant Liability
The estimated fair value of the liability is recorded using significant unobservable measures and other fair value inputs and is therefore classified as a Level 3 financial instrument.
The fair value of the warrants on the lowest level input thatdate of issuance and on each remeasurement date of certain warrants issued by the Company in a private placement in connection with the Closing (the “private placement warrants”) and classified as liabilities is significantestimated using the Black-Scholes option pricing model using the following assumptions:
   
March 31, 2021
  
December 31, 2020
 
Fair value warrants per share
  $3.65  $2.90 
Share Price
  $11.81  $13.17 
Exercise price per share
  $11.50  $11.50 
Term (years)   4.6 years   4.8 years 
Implied volatility   34.0  17.0
Risk-free interest rate
   0.9  0.4
Dividend yield
   0.0  0.0
As of March 31, 2021,
7,333,333
private placement warrants remained outstanding at a fair value of $
26.7
 million resulting in a $
5.5
 million expense related to the change in fair value of warrant liability for the three months ended March 31, 2021. The warrant liability is stated at fair value at each reporting period with the change in fair value recorded on the Consolidated Statement of Operations and Comprehensive Loss until the warrants are exercised, expire or other facts and circumstances lead the warrant
liability
to be reclassified as an equity instrument.
Contingent Consideration Liabilities
Each reporting period, the Company measures the fair value measurement.

of its contingent liabilities by evaluating the significant unobservable inputs and probability weightings using Monte Carlo simulations. Any resulting decreases or increases in the fair value result in a corresponding gain or loss reported in “Selling, general, and administrative expenses” in the Condensed Consolidated Statements of Comprehensive Loss.

15

Table of Contents
As of March 31, 2021, the maximum potential payment outcomes were $289.9 million. The following table summarizes the changes in the carrying value of estimated contingent consideration liabilities:
   
March 31,
 
(in thousands)
  
2021
   
2020
 
Beginning of the period
  $45,901   $47,649 
Fair value of acquisitions
   2,692    17,210 
Payments
   —      (2,375
Measurement period adjustments
   (1,181   —   
Changes in fair value
   (584   4,577 
Foreign exchange translation effects
   13    (775
           
End of the period
  $46,841   $66,286 
           
Since the initial preliminary estimates reported in 2020, the Company has updated certain amounts reflected in the preliminary purchase price allocation, as summarized in the fair values of assets acquired and liabilities assumed as set forth above. Specifically, contingent consideration decreased $1.2 million due to fair value measurement period adjustments. Measurement period adjustments are recognized in the reporting period in which the adjustments are determined and calculated as if the accounting had been completed at the acquisition date.
Long-term Debt
The following table sets forth the carrying values of cash, accounts payable, accrued expenses approximate theirand fair values dueof the Company’s financial liabilities measured on a recurring basis, categorized by input level within the fair value hierarchy:
(in thousands)
  
Carrying Value
   
Fair Value

(Level 2)
 
Balance at March 31, 2021
          
New Term Loan Credit Facility
  $1,321,688   $1,451,134 
Notes
   775,000    902,118 
Notes payable and deferred obligations
   2,973    2,973 
           
Total long-term debt
  $2,099,661   $2,356,225 
           
(in thousands)
  
Carrying Value
   
Fair Value

(Level 2)
 
Balance at December 31, 2020
          
New Term Loan Credit Facility
  $1,325,000   $1,447,993 
Notes
   775,000    884,826 
New Revolving Credit Facility
   50,000    50,000 
Notes payable and deferred obligations
   3,618    3,618 
           
Total long-term debt
  $2,153,618   $2,386,437 
           
7. Related Party Transactions
Conyers Park and the Transactions
In May 2019, Conyers Park II Sponsor LLC, an affiliate of Centerview Capital Management, LLC, which was Conyer Park’s sponsor prior to the short-term natureMerger (“CP Sponsor”) purchased 
11,500,000
of Conyers Park’s Class B ordinary shares for an aggregate purchase price of 
$25,000
in cash, or approximately 
$0.002
per share. In June 2019, CP Sponsor transferred 
25,000
shares to each of four individuals, including a current member of the instruments. The Company’s portfolioboard of marketable securitiesdirectors of the Company. At the time of the Closing, the
11,250,000
 shares of Conyers Park Class B common stock, par value 
$0.0001
per share, then held by CP Sponsor and its directors automatically converted into shares of our Class A common stock. CP Sponsor also purchased
 7,333,333
private placement warrants for a purchase price of 
$1.50 per whole warrant, or $11,000,000
in the Trust Account is comprised of investmentsaggregate, in U.S. Treasury securitiesprivate placement transactions that occurred simultaneously with an original maturity of 185 days or less. The fair value for trading securities is determined using quoted market prices in active markets.

Use of Estimates

The preparationthe closing of the unaudited condensed financial statements in conformity with GAAP requires the Company’s management to make estimatesConyers Park’s initial public offering and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the daterelated over-allotment option. As a result of the unaudited condensed financial statements and the reported amountsClosing, each private placement warrant entitles CP Sponsor to purchase one share of revenues and expenses during the reporting periods. Making estimates requires management to exercise significant judgment. It is at least reasonably possible that the estimate of the effect of a condition, situation or set of circumstances that existed at the date of the financial statements, which management considered in formulating its estimate, could change in the near term due to one or more future conforming events. Accordingly, the actual results could differ from those estimates.

Offering Costs Associated with the Initial Public Offering

Offering costs consist of legal, accounting, underwriting fees and other costs incurred through the Initial Public Offering that are directly related to the Initial Public Offering and were charged to stockholders’ equity upon the completion of the Initial Public Offering on July 22, 2019.


our Class A Common Stock Subjectat 

$11.50 per share.
Concurrent with the execution of the Merger Agreement, Conyers Park entered into the subscription agreements with certain investors (collectively, the “Subscription Agreements”), pursuant to Possible Redemption

Shareswhich, among other things, Conyers Park agreed to issue and sell in a private placement shares of Conyers Park Class A common stock for a purchase price of 

$10.00
per share. Certain of the Advantage Sponsors or their affiliates agreed to purchase an aggregate of 
34,410,000
shares of Conyers Park Class A common stock. Conyers Park also entered into a stockholders agreement (the “Stockholders Agreement”) with CP Sponsor, Topco, and certain of the Advantage Sponsors and their affiliates (collectively, the “Stockholder Parties”). The Stockholders Agreement provides, among other things, that the Stockholder Parties agree to cast their votes such that the Company’s board of directors is constituted as set forth in the Stockholders Agreement and the Merger Agreement and will have certain rights to designate directors to the Company’s board of directors, in each case, on the terms and subject to mandatory redemption (if any) are classified as liability instrumentsthe conditions therein. Additionally, Conyers Park entered into a Registration Rights Agreement with CP Sponsor, Topco, the Advantage Sponsors and are measured at fair value. Conditionally redeemabletheir affiliates and the other parties thereto, pursuant to which the Company have agreed to register for resale certain shares of Class A common stock (including shares of Class A common stock that feature redemption rightsand other equity securities that are either withinheld by the controlparties thereto from time to time. 
Overlapping Directors
Three members of the board of directors of Topco served as the members of the board of directors of a client of the Company. During the three months ended March 31, 2021, the Company recognized revenues of $1.0 million from this client. Accounts receivable from this client were less than $0.1 million as of March 31, 2021, and December 31, 2020, respectively.
From June 25, 2019 until October 28, 2020, a member of the board of directors of Topco served as a member of the board of directors of another client of the Company. During the three months ended March 31, 2020, the Company recognized revenues
 of $
4.8
 million from this client. Accounts receivable from this client were
0
as of March 
31
,
2021
and December 
31
,
2020
.
16

Until February 2, 2020, a member of the board of directors of Topco served as a member of the board of directors for a holding company of a client. During the three months ended March 31, 2020, the Company recognized revenues of $3.9 million, from this client. Accounts receivable from this client were 0 as of March 31, 2021 and December 31, 2020.
Investment in Unconsolidated Affiliates
During the three months ended March 31, 2021 and 2020, the Company recognized revenues of $4.7 million and $4.8 millio
n,
respectively, from a parent company of an unconsolidated affiliate. Accounts receivable from this client
we
re $2.5 million and $2.2 million as of March 31, 2021 and December 31, 2020, respectively.
8. Income Taxes
The Company’s effective tax rate was 145.6% and
(
6.7
)
%
during the three months ended March 31, 2021 and 2020, respectively. The effective tax rate is based upon the estimated income or loss before taxes for the year, by jurisdiction, and adjusted for estimated permanent tax adjustments. The fluctuation in the Company’s effective tax rate was primarily due to a difference in projected book income/loss used in the annual effective tax rate and unfavorable permanent book/tax differences related to officers’ compensation and fair value adjustments for warrant liabilities. Also, the company recorded a valuation allowance of $1.3 million as a discrete item to the quarter for its Mexico operations which resulted in a higher tax provision overall for the three months ended March 31, 2021. Without the $1.3 million valuation allowance, the Company’s effective tax rate would be 31.5% during the three months ended March 31, 2021.
9. Segments
The Company’s operations are organized into two reportable segments: sales and marketing. The operating segments reported below are the segments of the Company for which separate financial information is available and for which segment results are evaluated regularly by the chief operating decision maker (
i.e
., the Company’s Chief Executive Officer) in deciding how to allocate resources and in assessing performance. Through the Company’s sales segment, the Company serves as a strategic intermediary between consumer goods manufacturers and retailer partners and performs critical merchandizing services on behalf of both consumer goods manufacturers and retail partners. Through the Company’s marketing segment, the Company develops and executes marketing programs for manufacturers and retailers. These reportable segments are organized by the types of services provided, similar economic characteristics, and how the Company manages its business. The assets and liabilities of the Company are managed centrally and are reported internally in the same manner as the consolidated financial statements; therefore, no additional information is produced or included herein. The Company and its chief operating decision maker evaluate performance based on revenues and operating income.
(in thousands)
  
Sales
   
Marketing
   
Total
 
Three Months Ended March 31, 2021
               
Revenues
  $534,324   $256,697   $791,021 
Depreciation and amortization
  $42,564   $17,049   $59,613 
Operating income
  $35,148   $2,440   $37,588 
Three Months Ended March 31, 2020
               
Revenues
  $507,798   $371,598   $879,396 
Depreciation and amortization
  $43,107   $17,102   $60,209 
Operating income
  $24,194   $7,244   $31,438 
17

Table of Contents
10. Commitments and Contingencies
Litigation
The Company is involved in various legal matters that arise in the ordinary course of its business. Some of these legal matters purport or may be determined to be class and/or representative actions, or seek substantial damages, or penalties. The Company has accrued amounts in connection with certain legal matters, including with respect to certain of the matters described below. There can be no assurance, however, that these accruals will be sufficient to cover such matters or other legal matters or that such matters or other legal matters will not materially or adversely affect the Company’s business, financial position, or results of operations.
Employment Matters
The Company has also been involved in various litigation, including purported class or representative actions with respect to matters arising under the California Labor Code and Private Attorneys General Act. The Company has retained outside counsel to represent it in these matters and is vigorously defending its interests.
Legal Matters Related to Take 5
On April 1, 2018, the Company acquired certain assets and assumed liabilities of Take 5 Media Group (“Take 5”). In June 2019, as a result of a review of internal allegations related to inconsistency of data provided by Take 5 to its clients, the Company commenced an investigation into Take 5’s operations. In July 2019, as a result of the Company’s investigation, the Company determined that revenue during the fiscal year ended December 31, 2018 attributable to the Take 5 business had been recognized for services that were not performed on behalf of clients of Take 5 and that inaccurate reports were made to Take 5 clients about those services (referred to as the “Take 5 Matter”). As a result of these findings, in July 2019, the Company terminated all operations of Take 5, including the use of its associated trade names and the offering of its services to its clients and offered refunds to Take 5 clients of collected revenues attributable to Take 5 since the Company’s acquisition of Take 5.
18

USAO and FBI Voluntary Disclosure and Investigation Related to Take 5
The Company voluntarily disclosed to the United States Attorney’s Office and the Federal Bureau of Investigation certain misconduct occurring at Take 5, a line of business that the Company closed in July 2019. The Company intends to cooperate in this and any other governmental investigations that may arise in connection with the Take 5 Matter. At this time, the Company cannot predict the ultimate outcome of any investigation related to the Take 5 Matter and is unable to estimate the potential impact such an investigation may have on the Company.
Arbitration Proceedings Related to Take 5
In August 2019, as a result of the Take 5 Matter, the Company provided a written indemnification claim notice to the sellers of Take 5 (the “Take 5 Sellers”) seeking monetary damages (including interest, fees and costs) based on allegations of breach of the asset purchase agreement (the “Take 5 APA”), as well as fraud. In September 2019, the Take 5 Sellers initiated arbitration proceedings against the Company, alleging breach of the Take 5 APA as a result of the Company’s decision to terminate the operations of the Take 5 business, and seeking monetary damages equal to
all unpaid earn-out payments under
the Take 5 APA (plus interest, fees and costs). ). In 2020, the Take 5 sellers amended their statement of claim to allege defamation, relating to statements the Company made to customers in connection with terminating the operations of the Take 5 business, and seeking monetary damages for the alleged injury to their reputation. The Company filed its response to the Take 5 Sellers’ claims, and asserted indemnification, fraud and other claims against the Take 5 Sellers as counterclaims and cross-claims in the arbitration proceedings. The Company is currently unable to estimate the potential impact related to these arbitration proceedings, but the Company has retained outside counsel to represent the Company in these matters and intends to vigorously pursue the Company’s interests.
Other Legal Matters Related to Take 5
The Take 5 Matter may result in additional litigation against the Company, including lawsuits from clients, or governmental investigations, which may expose the Company to potential liability in excess of the amounts being offered by the Company as refunds to Take 5 clients. The Company is currently unable to determine the amount of any potential liability, costs or expenses (above the amounts already being offered as refunds) that may result from any lawsuits or investigations associated with the Take 5 Matter or determine whether any such issues will have any future material adverse effect on the Company’s financial position, liquidity, or results of operations. Although the Company has insurance covering certain liabilities, the Company cannot assure that the insurance will be sufficient to cover any potential liability or expenses associated with the Take 5 Matter.
Surety Bonds
In the ordinary course of business, the Company is required to provide financial commitments in the form of surety bonds to third parties as a guarantee of its performance on and its compliance with certain obligations, including workers’ compensation insurance. If the Company were to fail to perform or comply with these obligations, any draws upon surety bonds issued on its behalf would then trigger the Company’s payment obligation to the surety bond issuer. The Company has outstanding surety bonds issued for its benefit of $7.5 million and $0.5 million as of March 31, 2021 and December 31, 2020, respectively.
11. Redeemable Noncontrolling Interest
The Company is party to a put and call option agreement with respect to the common securities that represent the remaining noncontrolling interest from a majority-owned subsidiary, which was established through a majority-owned international joint venture during the three months ended March 31, 2021. The put and call option agreement representing 20% of the total outstanding noncontrolling equity interest of that subsidiary, may be exercised at the discretion of the noncontrolling interest holder orby providing written notice to the Company beginning in 2026 and expiring in 2028. The redemption value of the put and call option agreement is based on a multiple of the majority-owned subsidiary earnings before interest, taxes, depreciation and amortization subject to redemption upon the occurrencecertain adjustments.
The noncontrolling interest is subject to a put option that is outside of uncertain events not solely within the Company’s control)control, and is presented as redeemable
non-controlling
interest in the temporary equity section of the Condensed Consolidated Balance Sheets. The Company recorded its redeemable noncontrolling interest at fair value on the
19

Table of Contents
date of the related business combination transaction and recognizes changes in the redemption value at the end of each reporting period. The carrying value of the redeemable noncontrolling interest was $1.9 million as of March 31, 2021.
(in thousands)
  
2021
 
Beginning Balance
  $0   
Fair value at acquisition
   1,804 
Net income attributable to redeemable noncontrolling interests
   38 
Foreign currency translation adjustment
   31 
      
Ending Balance
  $1,873 
      
1
2
. Stock-based compensation
The Company has issued nonqualified stock options, restricted stock units, and performance share units under the Advantage Solutions Inc. 2020 Incentive Award Plan (the “Plan”). As of March 31, 2021, the number of nonqualified stock options outstanding was immaterial. Our restricted stock units and performance share units, as described below, are classifiedexpensed and reported as temporary equity. At all other times,
non-vested
shares. We recognized share-based compensation expense of $8.7 million in the three months ended March 31, 2021.
Performance Stock Units
Performance restricted stock units (“PSUs”) are subject to the achievement of certain performance conditions based on the Company’s Adjusted EBITDA and revenues targets in the respective measurement period and the recipient’s continued service to the Company. The PSUs are scheduled to vest over
a
three-year
period from the date of grant and may vest from
0
% to
150
% of
the number of shares set forth in the table below.
During the three months ended March 31, 2021, the following activity involving PSUs occurred under the Plan:
   
Number of PSUs
   
Weighted Average
Grant
 
Date Fair Value
 
Outstanding at January 1, 2021
   0     $0   
Granted
   2,594,566   $13.21 
Vested
   24,784   $13.33 
Forfeited
   0     $0   
           
Outstanding at March 31, 2021
   2,569,782   $13.21 
           
Restricted Stock Units
Restricted stock units (“RSUs”) are subject to the recipient’s continued service to the Company. The RSUs are generally scheduled to vest over
 three years
(though RSUs associated with 125,000 shares of Class A common stock are classified as stockholders’ equity. The Company’s Class A common stock feature certain redemption rights thatscheduled to vest over two years) and are considered to be outside of the Company’s control and subject to the occurrenceprovisions of uncertain future events. Accordingly, at June 30, 2020the agreement under the Plan.
20

Table of Contents
During the three months ended March 31, 2021, the following activity involving RSUs occurred under the Plan:
   
Number of RSUs
   
Weighted Average
Grant
 
Date Fair Value
 
Outstanding at January 1, 2021
   0     $0   
Granted
   1,745,087   $13.19 
Vested
   0     $0   
Forfeited
   23,810   $13.33 
           
Outstanding at March 31, 2021
   1,721,277   $13.18 
           
As of March 31, 2021, the total remaining unrecognized compensation cost related to
non-vested
PSUs, and December 31, 2019, 43,405,068RSUs amounted to $29.1 million, $21.1 million, respectively, which will be amortized over the weighted-average remaining requisite service periods of 2.8 years, and 43,313,1662.7 years,
respectively.
Joint Venture – Preferred Dividends
The Company also has cumulative preferred dividends, undeclared and unpaid associated with its joint venture. These preferred shares do not represent a participating security, but preference dividends would be considered in determining income available to common stockholders. The amount of the preference dividends was immaterial to all periods presented.
1
3
. Earnings Per Share
The Company calculates earnings per share (“EPS”) using a dual presentation of basic and diluted earnings per share. Basic earnings per share is calculated by dividing net income (loss) attributable to stockholders’ of the Company by the weighted-average shares of Class A common stock are subjectoutstanding without the consideration for potential dilutive shares of common stock. Diluted earnings per share represents basic earnings per share adjusted to possible redemption are presented as temporary equity, outsideinclude the potentially dilutive effect of the stockholders’ equity section of the Company’s condensed balance sheets, respectively.

Net Income Per Share

Net incomeoutstanding share option awards,

non-vested
share awards, common stock warrants, and Performance Shares (as defined below). Diluted earnings per share is computed by dividing the net income by the weighted-average number of common share equivalents outstanding for the period determined using the treasury stock method
and if-converted method,
as applicable. During periods of net loss, diluted loss per share is equal to basic loss per share because the antidilutive effect of potential common shares is disregarded. As a result of the Transactions, the Company has retrospectively adjusted the weighted-average number of common shares outstanding prior to October 28, 2020 by multiplying them by the exchange ratio used to determine the number of common shares into which they converted.
There were
no
adjustments required to be made to weighted-average common shares outstanding for purposes of computing basic and diluted earnings per share and there were
no
securities outstanding in any period presented, which were excluded from the computation of earnings per share other than antidilutive stock options, restricted stock awards, restricted stock units, and PSUs. For the
three
months ended March 
31
,
2021
, there were
0.2
 million stock options, outstanding duringthat were antidilutive, as determined under the periods.treasury stock method, and excluded from the computation of diluted earnings. The Company has not considered
numb
er of
RSUs and PSUs that were antidilutive, as determined under the treasury stock method, were
1.7
 million and
2.6
 million for the
three
months ended March 
31
,
2021
, respectively.
During periods of net loss, diluted loss per share is equal to basic loss per share because the antidilutive effect of potential common shares is disregarded.
21

Table of Contents
The following is a reconciliation of basic and diluted net loss per common share:
(in thousands, except share and earnings per share data)
  
March 31, 2021
   
March 31, 2020
 
Basic and diluted:
          
Net loss attributable to stockholders of Advantage Solutions Inc.
  $(116  $(21,708
Weighted-average number of common shares
   317,601,345    203,750,000 
           
Basic and diluted net loss per common share
  $(0.00  $(0.11
           
As part of the warrants sold in the Initial Public Offering and the Private Placement to purchase an aggregate of 18,583,333Transactions, 5,000,000 shares of the Company’s
Class A common stock in the calculation of diluted income per share, since their inclusion would be anti-dilutive under the treasury stock method.

The Company’s unaudited condensed statements of operations include a presentation of income per share for common stockwere issued to Topco at Closing (the “Performance

Shares
”), which were subject to redemption investing upon satisfaction of a manner similarmarket performance condition for any period
of 20 trading days out of 30 consecutive trading days during the five-year period
after the Closing. Topco was not able to vote or sell such shares until vesting. The Performance Shares vested on January 15, 2021, when the two-class method of income per share. Net income per share, basic and dilutedclosing price for the Class A common stock are calculated by dividing the interest income earned on investmentsexceeded
 $12.00 per share for 20 trading days out of 30 consecutive trading days and marketable securities held
were
included in the Trust Account of $211,780, net of applicable taxes of $83,974 and working capital of $110,177 (up to $1,000,000) available to be withdrawn from the Trust Account, resulting in a total of $17,629 for the three months ended June 30, 2020March 31, 2021 earnings per share calculation.
The Company had 18,583,333 warrants, including 7,333,333 private placement warrants held by the weighted average number of shares of Class A common stock outstanding for the period. Net income per share, basic and diluted for Class A common stock are calculated by dividing the interest income earned on investments and marketable securities held in the Trust Account of $1,670,961, net of applicable taxes of $429,902 and working capital of $322,037 (upCP Sponsor, to $1,000,000) available to be withdrawn from the Trust Account, resulting in a total of $919,022 for the six months ended June 30, 2020 by the weighted average number of shares of Class A common stock outstanding for the period. Net loss per share, basic and diluted for Class B common stock is calculated by dividing the net income, less income attributable to Class A common stock by the weighted average number of shares of Class B common stock outstanding for the period.

Income Taxes

The Company follows the asset and liability method of accounting for income taxes under FASB ASC Topic 740, “Income Taxes.” Deferred tax assets and liabilities are recognized for the estimated future tax consequences attributable to differences between the financial statements carrying amounts of existing assets and liabilities and their respective tax bases. Deferred tax assets and liabilities are measured using enacted tax rates expected to apply to taxable income in the years in which those temporary differences are expected to be recovered or settled. The effect on deferred tax assets and liabilities of a change in tax rates is recognized in income in the period that included the enactment date. Valuation allowances are established, when necessary, to reduce deferred tax assets to the amount expected to be realized. As of June 30, 2020 and December 31, 2019, the Company had a deferred tax asset of approximately $126,000 and $59,000, respectively, which had a full valuation allowance recorded against it of approximately $126,000 and $59,000, respectively.

FASB ASC Topic 740 prescribes a recognition threshold and a measurement attribute for the financial statement recognition and measurement of tax positions taken or expected to be taken in a tax return. For those benefits to be recognized, a tax position must be more likely than not to be sustained upon examination by taxing authorities. There were no unrecognized tax benefits as of June 30, 2020 and December 31, 2019. The Company recognizes accrued interest and penalties related to unrecognized tax benefits as income tax expense. No amounts were accrued for the payment of interest and penalties as of June 30, 2020 and December 31, 2019. The Company is currently not aware of any issues under review that could result in significant payments, accruals or material deviation from its position.


The Company’s current taxable income primarily consists of interest income on the Trust Account. The Company’s general and administrative costs are generally considered start-up costs and are not currently deductible. During the three and six months ended June 30, 2020, the Company recorded income tax expense of approximately $33,974 and $329,902, respectively, primarily related to interest income earned on the Trust Account. The Company’s effective tax rate for the three and six months ended June 30, 2020 was approximately 66% and 26%, respectively, which differs from the expected income tax rate due to the start-up costs (discussed above) which are not currently deductible. The Company may be subject to potential examination by federal, state and city taxing authorities in the areas of income taxes. These potential examinations may include questioning the timing and amount of deductions, the nexus of income among various tax jurisdictions and compliance with federal, state and city tax laws. The Company’s management does not expect that the total amount of unrecognized tax benefits will materially change over the next twelve months. The Company is subject to income tax examinations by major taxing authorities since inception.

Recent Accounting Pronouncements

The Company’s management does not believe that any recently issued, but not yet effective, accounting standards if currently adopted would have a material effect on the accompanying unaudited condensed financial statements.

Note 3—Initial Public Offering

On July 22, 2019, the Company sold 45,000,000 Units, including 5,000,000 Over-Allotment Units, at a price of $10.00 per Unit, generating gross proceeds of $450 million, and incurring offering costs of approximately $25.36 million, inclusive of approximately $15.75 million in deferred underwriting commissions.

Each Unit consists of one share of Class A common stock and one-fourth of one redeemable warrant (each, a “Public Warrant”). Each whole Public Warrant entitles the holder to purchase one share of Class A common stock at a price of $11.50 per share subject to adjustment (see Note 6).

Note 4—Related Party Transactions

Founder Shares

In May 2019, the Sponsor paid $25,000 to cover certain offering costs of the Company in consideration of 11,500,000 shares of Class B common stock, par value $0.0001, (the “Founder Shares”). In June 2019, the Sponsor transferred 25,000 Founder Shares to each of the Company’s independent directors. The initial stockholders have agreed to forfeit up to 1,500,000 Founder Shares to the extent that the over-allotment option is not exercised in full by the underwriters. The forfeiture will be adjusted to the extent that the over-allotment option is not exercised in full by the underwriters so that the Founder Shares will represent 20% of the Company’s issued and outstanding shares after the Initial Public Offering. The underwriters exercised their over-allotment option in part on July 22, 2019. On September 3, 2019, the remainder of the underwriters’ over-allotment option expired and the Sponsor forfeited 250,000 Founder Shares. As of June 30, 2020, there were 11,250,000 shares of Class B common stock outstanding.

The initial stockholders have agreed, subject to limited exceptions, not to transfer, assign or sell any of their Founder Shares until the earlier to occur of: (A) one year after the completion of the initial Business Combination or (B) subsequent to the initial Business Combination, (x) if the last sale price of the shares of Class A common stock equals or exceeds $12.00 per share (as adjusted for stock splits, stock dividends, reorganizations, recapitalizations and the like) for any 20 trading days within any 30-trading day period commencing at least 150 days after the initial Business Combination, or (y) the date on which the Company completes a liquidation, merger, capital stock exchange or other similar transaction that results in all of the Company’s stockholders having the right to exchange their shares of Class A common stock for cash, securities or other property.

Private Placement Warrants

Concurrently with the closing of the Initial Public Offering, on July 22, 2019 the Company sold 7,333,333 Private Placement Warrants at a price of $1.50 per Private Placement Warrant to the Sponsor, generating gross proceeds of approximately $11.0 million. Each whole Private Placement Warrant is exercisable for one share of Class A common stock at a price of $11.50 per share. Certain of the proceeds from the sale of the Private Placement Warrants were added to the net proceeds from the Initial Public Offering and are held in the Trust Account. If the Company does not complete a Business Combination within the Combination Period, the Private Placement Warrants will expire worthless. The Private Placement Warrants are non-redeemable and exercisable on a cashless basis so long as they are held by the Sponsor or its permitted transferees.

The Sponsor and the Company’s officers and directors have agreed, subject to limited exceptions, not to transfer, assign or sell any of their Private Placement Warrants until 30 days after the completion of the initial Business Combination.


Related Party Loans

In order to finance transaction costs in connection with a Business Combination, the Sponsor or an affiliate of the Sponsor, or certain of the Company’s officers and directors may, but are not obligated to, loan the Company funds as may be required (“Working Capital Loans”). If the Company completes a Business Combination, the Company would repay the Working Capital Loans out of the proceeds of the Trust Account released to the Company. Otherwise, the Working Capital Loans would be repaid only out of funds held outside the Trust Account. In the event that a Business Combination is not consummated within the Combination Period, the Company may use a portion of the proceeds held outside the Trust Account to repay the Working Capital Loans but no proceeds held in the Trust Account would be used to repay the Working Capital Loans. Except for the foregoing, the terms of such Working Capital Loans, if any, have not been determined and no written agreements exist with respect to such loans. The Working Capital Loans would either be repaid upon consummation of a Business Combination, without interest, or, at the lender’s discretion, up to $1.5 million ofClosing, and 0 such Working Capital Loans may be convertible into warrants of the post Business Combination entity at a price of $1.50 per warrant. The warrants would be identical to the Private Placement Warrants. To date, the Company had no borrowings under any Working Capital Loan.

Promissory Note

Prior to the closing of the Initial Public Offering, the Sponsor agreed to loan the Company an aggregate of up to $300,000 to cover expenses related to the Initial Public Offering pursuant to a promissory note (the “Note”). The Note was non-interest bearing and payable on the earlier of December 31, 2019 or the completion of the Initial Public Offering. On July 22, 2019, the total balance of $141,636 of the Note was repaid to the Sponsor.

Administrative Support Agreement

Commencing on the effective date of the Initial Public Offering, the Company agreed to pay the Sponsor a total of $10,000 per month for office space, utilities and secretarial and administrative support. Upon completion of an initial Business Combination or the Company’s liquidation, the Company will cease paying these monthly fees. Duringwere exercised during the three and six months ended June 30,March 31, 2021 and 2020, the Company incurred $30,000 and $60,000, respectively, in expenses in connection with such services, as reflected in the accompanying unaudited condensed statement

respectively.
22

Table of operations. As of June 30, 2020 and December 31, 2019, the Company had approximately $120,000 and $60,000, respectively, in accounts payable for related party in connection with such services as reflected in the accompanying unaudited condensed balance sheets.

Note 5—Commitments and Contingencies

Registration and Stockholder Rights

The holders of Founder Shares, Private Placement Warrants and warrants that may be issued upon conversion of Working Capital Loans, if any, will be entitled to registration rights pursuant to a registration and stockholder rights agreement entered into in connection with the consummation of the Initial Public Offering. These holders will be entitled to certain demand and “piggyback” registration rights. However, the registration and stockholder rights agreement provides that the Company will not permit any registration statement filed under the Securities Act to become effective until the termination of the applicable lock-up period for the securities to be registered. The Company will bear the expenses incurred in connection with the filing of any such registration statements.

Contents

Underwriting Agreement

The Company granted the underwriters a 45-day option from the date of the final prospectus relating to the Initial Public Offering to purchase up to 6,000,000 Over-Allotment Units to cover over-allotments, if any, at the Initial Public Offering price less underwriting discounts and commissions. On July 22, 2019, the underwriters partially exercised their over-allotment option for 5,000,000 Over-Allotment Units.

Based on the partial exercise of the underwriters’ over-allotment option, the underwriters were entitled to underwriting discounts of $0.20 per unit, or $9.0 million in the aggregate, paid upon the closing of the Initial Public Offering. In addition, $0.35 per unit, or approximately $15.75 million in the aggregate will be payable to the underwriters for deferred underwriting commissions. The deferred fee will become payable to the underwriters from the amounts held in the Trust Account solely in the event that the Company completes a Business Combination, subject to the terms of the underwriting agreement.

Note 6—Stockholders’ Equity

Class A Common Stock — The Company is authorized to issue 500,000,000 shares of Class A common stock with a par value of $0.0001 per share. As of June 30, 2020 and December 31, 2019, there were 45,000,000 shares of Class A common stock issued and outstanding, including 43,405,068 and 43,313,166 shares of Class A common stock subject to possible redemption, respectively.

Class B Common Stock — The Company is authorized to issue 50,000,000 shares of Class B common stock with a par value of $0.0001 per share. As of June 30, 2020 and December 31, 2019, there were 11,250,000 shares of Class B common stock outstanding.

Holders of shares of Class A common stock and holders of shares of Class B common stock will vote together as a single class on all matters submitted to a vote of the Company’s stockholders, except as required by law or stock exchange rule; provided that only holders of shares of Class B common stock have the right to vote on the election of the Company’s directors prior to the initial Business Combination.

The Class B common stock will automatically convert into Class A common stock at the time of the initial Business Combination at a ratio such that the number of shares of Class A common stock issuable upon conversion of all Founder Shares will equal, in the aggregate, on an as-converted basis, 20% of the sum of (i) the total number of shares of Class A common stock issued and outstanding upon completion of the Initial Public Offering, plus (ii) the total number of shares of Class A common stock issued or deemed issued or issuable upon conversion or exercise of any equity-linked securities or rights issued or deemed issued, by the Company in connection with or in relation to the consummation of the initial Business Combination, excluding any shares of Class A common stock or equity-linked securities exercisable for or convertible into shares of Class A common stock issued, or to be issued, to any seller in the initial Business Combination and any Private Placement Warrants issued to the Sponsor upon conversion of Working Capital Loans.

Preferred Stock—The Company is authorized to issue 1,000,000 shares of preferred stock with a par value of $0.0001 per share, and with such designations, voting and other rights and preferences as may be determined from time to time by the Company’s board of directors. As of June 30, 2020 and December 31, 2019, there were no shares of preferred stock issued or outstanding.

Warrants—Public Warrants may only be exercised for a whole number of shares. The Public Warrants will become exercisable on the later of (a) 30 days after the completion of a Business Combination or (b) 12 months from the closing of the Initial Public Offering; provided in each case that the Company has an effective registration statement under the Securities Act covering the shares of Class A common stock issuable upon exercise of the Public Warrants and a current prospectus relating to them is available (or the Company permits holders to exercise their Public Warrants on a cashless basis and such cashless exercise is exempt from registration under the Securities Act). The Company has agreed that as soon as practicable, but in no event later than twenty business days, after the closing of a Business Combination, the Company will use commercially reasonable efforts to file with the SEC a registration statement for the registration, under the Securities Act, of the shares of Class A common stock issuable upon exercise of the Public Warrants. If the shares issuable upon exercise of the warrants are not registered under the Securities Act, the Company will be required to permit holders to exercise their warrants on a cashless basis. However, no warrant will be exercisable for cash or on a cashless basis, and the Company will not be obligated to issue any shares to holders seeking to exercise their warrants, unless the issuance of the shares upon such exercise is registered or qualified under the securities laws of the state of the exercising holder, or an exemption from registration is available. Notwithstanding the above, if the Class A common stock is at the time of any exercise of a warrant not listed on a national securities exchange such that it satisfies the definition of a “covered security” under Section 18(b)(1) of the Securities Act, the Company may, at its option, require holders of Public Warrants who exercise their warrants to do so on a “cashless basis” in accordance with Section 3(a)(9) of the Securities Act and, in the event the Company elects, the Company will not be required to file or maintain in effect a registration statement, but the Company will use our best efforts to register or qualify the shares under applicable blue sky laws to the extent an exemption is not available.


The Public Warrants will expire five years after the completion of a Business Combination or earlier upon redemption or liquidation.

The Private Placement Warrants are identical to the Public Warrants included in the Units sold in the Initial Public Offering, except that the Private Placement Warrants and the shares of Class A common stock issuable upon exercise of the Private Placement Warrants will not be transferable, assignable or salable until 30 days after the completion of a Business Combination, subject to certain limited exceptions. Additionally, the Private Placement Warrants are non-redeemable so long as they are held by the initial purchasers or such purchasers’ permitted transferees. If the Private Placement Warrants are held by someone other than the initial stockholders or their permitted transferees, the Private Placement Warrants will be redeemable by the Company and exercisable by such holders on the same basis as the Public Warrants.

Commencing 90 days after the Public Warrants become exercisable, the Company may redeem the Public Warrants:

in whole and not in part;

at $0.10 per warrant upon a minimum of 30 days’ prior written notice of redemption provided that holders will be able to exercise their warrants on a cashless basis prior to redemption and receive that number of shares determined based on the redemption date and the “fair market value” of the Class A common stock (the “fair market value” of the Class A common stock shall mean the average last reported sale price of the Class A common stock for the 10 trading days ending on the third trading day prior to the date on which the notice of redemption is sent to the holders of warrants);

if, and only if, the last reported sale price of the Class A common stock equals or exceeds $10.00 per share (as adjusted per share splits, share dividends, reorganizations, recapitalizations and the like) on the trading day prior to the date on which the Company sends the notice of redemption to the warrant holders; and

if, and only if, there is an effective registration statement covering the Class A common stock issuable upon exercise of the warrants (or such other security as the warrants may be exercisable for at the time of redemption) and a current prospectus relating thereto available throughout the 30-day period after written notice of redemption is given, or an exemption from registration is available.

In addition, the Company may redeem the Public Warrants for cash (except with respect to the Private Placement Warrants):

in whole and not in part;

at a price of $0.01 per warrant;

upon a minimum of 30 days’ prior written notice of redemption; and


if, and only if, the last reported closing price of the Class A common stock equals or exceeds $18.00 per share for any 20 trading days within a 30-trading day period ending on the third trading day prior to the date on which the Company sends the notice of redemption to the warrant holders.

If the Company calls the Public Warrants for redemption, management will have the option to require all holders that wish to exercise the Public Warrants to do so on a “cashless basis,” as described in the warrant agreement. Additionally, in no event will the Company be required to net cash settle any Warrants. If the Company is unable to complete the initial Business Combination within the Combination Period and the Company liquidates the funds held in the Trust Account, holders of warrants will not receive any of such funds with respect to their warrants, nor will they receive any distribution from the Company’s assets held outside of the Trust Account with the respect to such warrants. Accordingly, the warrants may expire worthless.

Note 7—Fair Value Measurements

The following table presents information about the Company’s assets that are measured at fair value on a recurring basis as of June 30, 2020 and December 31, 2019 and indicates the fair value hierarchy of the valuation techniques that the Company utilized to determine such fair value.

June 30, 2020 Quoted Prices in Active Markets
(Level 1)
  Significant Other Observable Inputs
(Level 2)
  Significant Other Unobservable Inputs
(Level 3)
 
Marketable securities held in Trust Account $454,300,367  $  $ 
Total $454,300,367  $  $ 

December 31, 2019 Quoted Prices in Active Markets
(Level 1)
  Significant Other Observable Inputs
(Level 2)
  Significant Other Unobservable Inputs
(Level 3)
 
Marketable securities held in Trust Account $452,816,525  $  $ 
Total $452,816,525  $  $ 

Transfers to/from Levels 1, 2, and 3 are recognized at the end of the reporting periods. There were no transfers between levels for the three and six months ended June 30, 2020.

Level 1 instruments include investments in money market funds and U.S. Treasury securities. The Company uses inputs such as actual trade data, benchmark yields, quoted market prices from dealers or brokers, and other similar sources to determine the fair value of its investments.

Note 8—Subsequent Events

The Company evaluated subsequent events and transactions that occurred after the balance sheet date up to the date that the unaudited condensed financial statements were issued. Based upon this review, the Company did not identify subsequent events that would have required adjustment or disclosure in the unaudited condensed financial statements.


Item

ITEM 2. Management’s DiscussionMANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS
Executive Overview
We are a leading business solutions provider to consumer goods manufacturers and Analysisretailers. We have a strong platform of Financial Conditioncompetitively advantaged sales and Resultsmarketing services built over multiple decades – essential, business critical services like headquarter sales, retail merchandising,
in-store
sampling, digital commerce and shopper marketing. For brands and retailers of Operations.

Referencesall sizes, we help get the right products on the shelf (whether physical or digital) and into the hands of consumers (however they shop). We use a scaled platform to innovate as a trusted partner with our clients, solving problems to increase their efficiency and effectiveness across a broad range of channels.

We have two reportable segments: sales and marketing.
Through our sales segment, which generated approximately 67.5% and 57.7% of our total revenues in the “Company,” “our,” “us” three months ended March 31, 2021 and 2020, respectively, we offer headquarter sales representation services to consumer goods manufacturers, for whom we prepare and present to retailers a business case to increase distribution of manufacturers’ products and optimize how they are displayed, priced and promoted. We also make
in-store
merchandising visits for both manufacturer and retailer clients to ensure the products we represent are adequately stocked and properly displayed.
Through our marketing segment, which generated approximately 32.5% and 42.3% of our total revenues in the three months ended March 31, 2021 and 2020, respectively, we help brands and retailers reach consumers through two main categories within the marketing segment. The first and largest is our retail experiential business, also known
as in-store sampling
or “we” referdemonstrations, where we create manage highly customized large-scale sampling programs
(both in-store and
online) for leading retailers. The second business is our collection of specialized agency businesses, in which we provide private label services to retailers and develop granular marketing programs for brands and retailers through our shopper, consumer and digital marketing agencies.
Business Combination with Conyers Park
On September 7, 2020, Advantage Solutions Inc., now known as ASI Intermediate Corp. (“ASI”), entered into an agreement and plan of merger (as amended, modified, supplemented or waived, the “Merger Agreement”), with Conyers Park II Acquisition Corp., a Delaware corporation now known as Advantage Solutions Inc. (“Conyers Park”), CP II Merger Sub, Inc., a Delaware corporation and wholly owned subsidiary of Conyers Park (“Merger Sub”), and Topco.
In September 2020 and in connection with its entry into the Merger Agreement, Conyers Park entered into subscription agreements (collectively, the “Subscription Agreements”) pursuant to which certain investors, including participating equityholders of Topco (the “Advantage Sponsors”), agreed to purchase Class A Common Stock of Conyers Park (“Common Stock”) at a purchase price of $10.00 per share (the “PIPE Investment”).
On October 27, 2020, Conyers Park held a special meeting of stockholders (the “Special Meeting”), at which the Conyers Park stockholders considered and adopted, among other matters, a proposal to approve the business combination, including (a) adopting the Merger Agreement and (b) approving the other transactions contemplated by the Merger Agreement and related agreements. Pursuant to the terms of the Merger Agreement, following the Special Meeting, on October 28, 2020 (the “Closing Date”), Merger Sub was merged with and into ASI with ASI being the surviving company in the merger (the “Merger” and, together with the other transactions contemplated by the Merger Agreement, the “Transactions”). On the Closing Date, the PIPE Investment was consummated, and 85,540,000 shares of Common Stock were sold for aggregate gross proceeds of $855.4 million. Of the 85,540,000 shares of Common Stock, the Advantage Sponsors acquired 34,410,000 shares of Common Stock, and other purchasers acquired 51,130,000 shares of Common Stock.
23

Table of Contents
Holders of 32,114,818 shares of Common Stock sold in its initial public offering properly exercised their right to have such shares redeemed for a full pro rata portion of the trust account holding the proceeds from Conyers Park’s initial public offering, calculated as of two business days prior to the consummation of the business combination, $10.06 per share, or $323.1 million in the aggregate (collectively, the “Redemptions”).
As a result of the Merger, among other things, pursuant to the Merger Agreement, Conyers Park issued to Topco, as sole stockholder of ASI prior to the Merger, aggregate consideration equal to (a) 203,750,000 shares of Common Stock, and (b) 5,000,000 shares of Common Stock that vested upon achievement of a market performance condition on January 15, 2021. After giving effect to the Transactions, the Redemptions, and the consummation of the PIPE Investment, there were 313,425,182 shares of Common Stock issued and outstanding as of the Closing Date, excluding the 5,000,000 shares of Common Stock subject to the market performance condition. The Common Stock and outstanding warrants of Conyers Park (renamed “Advantage Solutions Inc.” following the Transactions) commenced trading on the Nasdaq Global Select Market under the symbols “ADV” and “ADVWW”, respectively, on October 29, 2020.
As noted above, an aggregate of $323.1 million was paid from the Conyers Park’s trust account to holders in connection with the Redemption, and the remaining balance immediately prior to the closing of the Transactions of approximately $131.2 million remained in the trust account. The remaining amount in the trust account was used to fund the Transactions, including the entry into the New Senior Secured Credit Facilities (as defined below).
In connection with the Merger, ASI repaid and terminated $3.3 billion of debt arrangements under its First Lien Credit Agreement, Second Lien Credit Agreement, and accounts receivable securitization facility (the “AR Facility”) that existed in 2020 (collectively, the “Credit Facilities”) with incremental costs of $86.8 million. This amount was repaid by ASI through a combination of (i) cash on hand, (ii) proceeds from certain private investments in Common Stock, (iii) the entry by Advantage Sales & Marketing Inc., a wholly owned subsidiary of ASI, into (a) a new senior secured asset-based revolving credit facility, which permits borrowing in an aggregate principal amount of up to $400.0 million, subject to borrowing base capacity (the “New Revolving Credit Facility”), of which $100.0 million of principal amount was borrowed as of October 28, 2020, and (b) a new secured first lien term loan credit facility in an aggregate principal amount of $1.325 billion (the “New Term Loan Facility” and, together with the New Revolving Credit Facility, the “New Senior Secured Credit Facilities”), and (iv) the issuance by Advantage Solutions FinCo LLC, a direct subsidiary of Advantage Sales & Marketing Inc., of $775.0 million aggregate principal amount of 6.50% Senior Secured Notes due 2028 (the “Notes”).
The Merger was accounted for as a reverse recapitalization in accordance with GAAP. Under this method of accounting, Conyers Park was treated as the “acquired” company for financial reporting purposes. This determination was primarily based on Topco having a relative majority of the voting power of the combined entity, the operations of ASI prior to the Merger comprising the only ongoing operations of the combined entity, and senior management of ASI comprising the senior management of the combined entity. Accordingly, for accounting purposes, the financial statements of the combined entity represent a continuation of the financial statements of ASI with the acquisition being treated as the equivalent of ASI issuing stock for the net assets of Conyers Park, accompanied by a recapitalization. The net assets of Conyers Park was stated at historical cost, with no goodwill or other intangible assets recorded.
Impacts of
the COVID-19 Pandemic
The COVID-19 pandemic has
had, and is likely to continue to have, a severe and unprecedented impact on the world. Measures to prevent its spread, including government-imposed restrictions on large gatherings,
closures of face-to-face events, “shelter in
place” health orders and travel restrictions have had a significant effect on certain of our business operations. In response to these business disruptions, we have taken several actions including reducing certain of our discretionary expenditures, eliminating
non-essential
travel, terminating or amending certain office leases, furloughing, instituting pay reductions and deferrals and terminating some of our employees, particularly with
respect to COVID-19 impacted operations.
24

Table of Contents
These measures to prevent the
spread of COVID-19 have adversely
impacted certain areas of our business operations, including our
in-store
sampling, foodservice and European businesses. Most notably, we temporarily
suspended all in-store sampling in
all U.S. locations starting in March and April of 2020 as well as in certain international locations. More recently, we have started to
re-open
in-store
sampling activities in certain retailers in certain geographies on a prudent, phased basis. While the restrictions relating to
in-store
sampling services have materially and adversely affected our results of operations during the year ended December 31, 2020 and three months ended March 31, 2021, we have been successful in growing other adjacent services in our experiential marketing business such as online grocery
pick-up
sampling and virtual product demonstrations, both of which have seen increased adoption and demand. Our foodservice business continues to be negatively impacted by lower away-from-home demand resulting from the impact of
the COVID-19 pandemic
on various channels, including restaurants, education and travel and lodging. Our European business continues to be negatively impacted by activity restrictions implemented in the various European geographies in which we operate.
We have also experienced a positive impact in our headquarter sales and private label services where, due to the large increase in consumer purchases at retail to
support incremental at-home consumption, our
operations have experienced a favorable increase in volume and demand.
Additionally, our e-commerce services have
benefited due to the increase in consumer purchasing with online retailers.
These differing impacts are reflected in our financial results for the three months ended March 31, 2021, which show that compared to the three months ended March 31, 2020:
our sales segment revenues, operating income, and Adjusted EBITDA increased 5.2%, 45.3%, and 7.0%, respectively, and;
our market segment revenues, operating income and Adjusted EBITDA decreased 30.9%, 66.3% and 1.6%, respectively.
We expect the ultimate significance of the impact of the pandemic on our financial condition, results of operations and cash flows will be dictated by the length of time that such circumstances continue, which will depend on the currently unknowable extent and duration of the
COVID-19
pandemic and the nature and effectiveness of governmental, commercial and personal actions taken in response. We expect the
COVID-19
pandemic will continue to impact our various businesses through at least the first half of 2021; however, we do believe the impact will decrease in the second half of 2021 as businesses and individuals choose to have more
in-person
activities.
Summary
Our financial performance for the three months ended March 31, 2021 as compared to the three months ended March 31, 2020 includes:
revenues decreasing by $88.4 million, or 10.0%, to $791.0 million;
operating income increasing by $6.2 million, or 19.6%, to $37.6 million;
net loss decreasing by $21.2 million, or 97.5%, to $0.5 million;
Adjusted Net Income increasing by $19.4 million, or 72.3%, to $46.3 million; and
Adjusted EBITDA increasing by $5.1 million, or 4.8%, to $111.4 million.
We acquired two businesses during the three months ended March 31, 2021, which were two sales agencies. The aggregate purchase price for these two acquisitions was $18.1 million, of which $14.0 million was paid in cash, $2.7 million in contingent consideration and $1.4 million in holdbacks.
25

Table of Contents
Factors Affecting Our Business and Financial Reporting
There are a number of factors, in addition to the impact of the
ongoing COVID-19 pandemic,
that affect the performance of our business and the comparability of our results from period to period including:
Organic Growth.
 Part of our strategy is to generate organic growth by expanding our existing client relationships, continuing to win new clients, pursuing channel expansion and new industry opportunities, enhancing our digital technology solutions, developing our international platform, delivering operational efficiencies and expanding into logical adjacencies. We believe that by pursuing these organic growth opportunities we will be able to continue to enhance our value proposition to our clients and thereby grow our business.
Acquisitions.
 We have grown and expect to continue to grow our business in part by acquiring quality businesses, both domestic and international. In December 2017, we completed the Daymon Acquisition, a leading provider of retailer-centric services, including private label development and management, merchandising and experiential marketing services. In addition to the Daymon Acquisition, we have completed 65 acquisitions from January 2014 to March 31, 2021, ranging in purchase prices from approximately $0.3 million to $98.5 million. Many of our acquisition agreements include contingent consideration arrangements, which are described below. We have completed acquisitions at what we believe are attractive purchase prices and have regularly structured our agreements to result in the generation of long-lived tax assets, which have in turn reduced our effective purchase prices when incorporating the value of those tax assets. We continue to look for strategic and
tuck-in
acquisitions that can be completed at attractive purchase prices.
Contingent Consideration.
 Many of our acquisition agreements include contingent consideration arrangements, which are generally based on the achievement of financial performance thresholds by the operations attributable to the acquired businesses. The contingent consideration arrangements are based upon our valuations of the acquired businesses and are intended to share the investment risk with the sellers of such businesses if projected financial results are not achieved. The fair values of these contingent consideration arrangements are included as part of the purchase price of the acquired companies on their respective acquisition dates. For each transaction, we estimate the fair value of contingent consideration payments as part of the initial purchase price. We review and assess the estimated fair value of contingent consideration on a quarterly basis, and the updated fair value could differ materially from our initial estimates. Changes in the estimated fair value of contingent consideration liabilities related to the time component of the present value calculation are reported in “Interest expense, net.” Adjustments to the estimated fair value related to changes in all other unobservable inputs are reported in “Selling, general and administrative expenses” in the Consolidated Statements of Operations and Comprehensive Loss.
Depreciation and Amortization.
 As a result of the acquisition of our business by Topco on July 25, 2014 (the “2014 Topco Acquisition”), we acquired significant intangible assets, the value of which is amortized, on a straight-line basis, over 15 years from the date of the 2014 Topco Acquisition, unless determined to be indefinite-lived. The amortization of such intangible assets recorded in our consolidated financial statements has a significant impact on our operating income (loss) and net loss. Our historical acquisitions have increased, and future acquisitions likely will increase, our intangible assets. We do not believe the amortization expense associated with the intangibles created from our purchase accounting adjustments reflect a material economic cost to our business. Unlike depreciation expense which has an economic cost reflected by the fact that we must
re-invest in property
and equipment to maintain the asset base delivering our results of operations, we do not have any capital re-investment requirements associated with the acquired intangibles, such as client relationships and trade names, that comprise the majority of the finite-lived intangibles that create our amortization expense.
Foreign Exchange Fluctuations.
 Our financial results are affected by fluctuations in the exchange rate between the U.S. dollar and other currencies, primarily Canadian dollars, British pounds and euros, due to our operations in such foreign jurisdictions. See also “
—Quantitative and Qualitative Disclosure of Market Risk—Foreign Currency Risk.
26

Table of Contents
Seasonality.
 Our quarterly results are seasonal in nature, with the fourth fiscal quarter typically generating a higher proportion of our revenues than other fiscal quarters, as a result of higher consumer spending. We generally record slightly lower revenues in the first fiscal quarter of each year, as our clients begin to roll out new programs for the year, and consumer spending generally is less in the first fiscal quarter than other quarters. Timing of our clients’ marketing expenses, associated with marketing campaigns and new product launches, can also result in fluctuations from one quarter to another.
How We Assess the Performance of Our Business
Revenues
Revenues related to our sales segment are primarily comprised of commissions,
fee-for-service
and cost-plus fees for providing retail services, category and space management, headquarter relationship management, technology solutions and administrative services. A small portion of our arrangements include performance incentive provisions, which allow us to earn additional revenues on our performance relative to specified quantitative or qualitative goals. We recognize the incentive portion of revenues under these arrangements when the related services are transferred to the customer.
Marketing segment revenues are primarily recognized in the form of a
fee-for-service
(including retainer fees, fees charged to clients based on hours incurred, project-based fees or fees for executing
in-person
consumer engagements or experiences, which engagements or experiences we refer to as events), commissions or on a cost-plus basis, in each case, related to services including experiential marketing, shopper and consumer marketing services, private label development or our digital, social and media services.
Given our acquisition strategy, we analyze our financial performance, in part, by measuring revenue growth in two ways—revenue growth attributable to organic activities and revenue growth attributable to acquisitions, which we refer to as organic revenues and acquired revenues, respectively.
We define organic revenues as any revenues that are not acquired revenues. Our organic revenues exclude the impacts of acquisitions and divestitures, when applicable, which improves comparability of our results from period to period.
In general, when we acquire a business, the acquisition includes a contingent consideration arrangement (
e.g
., an
earn-out
provision) and, accordingly, we separately track the financial performance of the acquired business. In such cases, we consider revenues generated by such a business during the 12 months following its acquisition to be acquired revenues. For example, if we completed an acquisition on July 1, 2019 for a business that included a contingent consideration arrangement, we would consider revenues from the acquired business from July 1, 2019 to June 30, 2020 to be acquired revenues. We generally consider growth attributable to the financial performance of an acquired business
after the 12-month anniversary of
the date of acquisition to be organic.
In limited cases, when the acquisition of an acquired business does not include a contingent consideration arrangement, or we otherwise do not separately track the financial performance of the acquired business due to operational integration, we consider the revenues that the business generated in the 12 months prior to its acquisition to be our acquired revenues for the 12 months following its acquisition, and any differences in revenues actually generated during the 12 months after its acquisition to be organic. For example, if we completed an acquisition on July 1, 2020 for a business that did not include a contingent consideration arrangement, we would consider the amount of revenues from the acquired business from July 1, 2019 to June 30, 2020 to be acquired revenues during the period from July 1, 2020 to June 30, 2021, with any differences from that amount actually generated during the latter period to be organic revenues.
All revenues generated by our acquired businesses are considered to be organic revenues
after the 12-month anniversary of
the date of acquisition.
27

Table of Contents
When we divest a business, we consider the revenues that the divested business generated in the 12 months prior to its divestiture to be subtracted from acquired revenues for the 12 months following its divestiture. For example, if we completed a divestiture on July 1, 2020 for a business, we would consider the amount of revenues from the divested business from July 1, 2019 to June 30, 2020 to be subtracted from acquired revenues during the period from July 1, 2020 to June 30, 2021.
We measure organic revenue growth and acquired revenue growth by comparing the organic revenues or acquired revenues, respectively, period over period, net of any divestitures.
Cost of Revenues
Our cost of revenues consists of both fixed and variable expenses primarily attributable to the hiring, training, compensation and benefits provided to both full-time and part-time associates, as well as other project-related expenses. A number of costs associated with our associates are subject to external factors, including inflation, increases in market specific wages and minimum wage rates at federal, state and municipal levels and minimum pay levels for exempt roles. Additionally, when we enter into certain new client relationships, we may experience an initial increase in expenses associated with hiring, training and other items needed to launch the new relationship.
Selling, General and Administrative Expenses
Selling, general and administrative expenses consist primarily of salaries, payroll taxes and benefits for corporate personnel. Other overhead costs include information technology, occupancy costs for corporate personnel, professional services fees, including accounting and legal services, and other general corporate expenses. Additionally, included in selling, general and administrative expenses are costs associated with the changes in fair value of the contingent consideration of acquisitions and other acquisition-related costs. Acquisition-related costs are comprised of fees related to change of equity ownership, transaction costs, professional fees, due diligence and integration activities.
We also expect to incur additional expenses as a result of operating as a public company, including expenses necessary to comply with the rules and regulations applicable to companies listed on a national securities exchange and related to compliance and reporting obligations pursuant to the rules and regulations of the SEC, as well as higher expenses for general and director and officer insurance, investor relations, and professional services.
Other Expenses
Change in Fair Value of Warrant Liability
Change in fair value of warrant liability represents a non-cash (income) expense resulting from a fair value adjustment to warrant liability with respect to the private placement warrants and based on the input assumptions used in the Black-Scholes option pricing model, including our stock price at the end of the reporting period, the implied volatility or other inputs to the model and the number of private placement warrants outstanding, which may vary from period to period. We believe these amounts are not correlated to future business operations.
Interest Expense
Interest expense relates primarily to borrowings under our first lien credit agreement and second lien credit agreement, which were paid off in connection with the Merger, and New Senior Secured Credit Facilities as described below. See “
 —Liquidity and Capital Resources.
28

Table of Contents
Depreciation and Amortization
Amortization Expense
Included in our depreciation and amortization expense is amortization of acquired intangible assets. We have ascribed value to identifiable intangible assets other than goodwill in our purchase price allocations for companies we have acquired. These assets include, but are not limited to, client relationships and trade names. To the extent we ascribe value to identifiable intangible assets that have finite lives, we amortize those values over the estimated useful lives of the assets. Such amortization expense, although
non-cash
in the period expensed, directly impacts our results of operations. It is difficult to predict with any precision the amount of expense we may record relating to future acquired intangible assets.
As a result of the 2014 Topco Acquisition, we acquired significant intangible assets, the value of which is amortized, on a straight-line basis, over 15 years from the date of the 2014 Topco Acquisition, unless determined to be indefinite-lived. We recognized a
non-cash
intangible asset impairment charge of $580.0 million during the year ended December 31, 2018, related to our sales trade name resulting from the 2014 Topco Acquisition considered to be indefinite lived. The impairment charge has been reflected in “Impairment of goodwill and indefinite-lived assets” in our Consolidated Statements of Operations and Comprehensive Loss, in addition to
a $652.0 million non-cash goodwill impairment
charge in the sales reporting unit.
Depreciation Expense
Depreciation expense relates to the property and equipment that we own, which represented less than 1% of our total assets at March 31, 2021.
Income Taxes
Income tax (benefit) expense and our effective tax rates can be affected by many factors, including state apportionment factors, our acquisition strategy, tax incentives and credits available to us, changes in judgment regarding our ability to realize our deferred tax assets, changes in our worldwide
mix of pre-tax losses or
earnings, changes in existing tax laws and our assessment of uncertain tax positions.
Cash Flows
We have positive cash flow characteristics, as described below, due to the limited required capital investment in the fixed assets and working capital needs to operate our business in the normal course. See “
 —Liquidity and Capital Resources.
Prior to the consummation of the Transactions (including our entry into the New Senior Secured Credit Facilities), our principal sources of liquidity have been cash flows from operations, borrowings under the Revolving Credit Facility (as herein defined) and other debt. Following the Transactions, our principal sources of liquidity are cash flows from operations, borrowings under the New Revolving Credit Facility, and other debt. Our principal uses of cash are operating expenses, working capital requirements, acquisitions and repayment of debt.
Adjusted Net Income
Adjusted Net Income is
a non-GAAP financial
measure. Adjusted Net Income means net loss before (i) impairment of goodwill and indefinite-lived assets, (ii) amortization of intangible assets, (iii) equity based compensation of Topco and Advantage Sponsors’ management fee, (iv) changes in fair value of warrant liability, (v) fair value adjustments of contingent consideration related to acquisitions, (vi) acquisition-related expenses, (vii) costs associated
with COVID-19, net
of benefits received, (viii) EBITDA for economic interests in investments, (ix) restructuring expenses, (x) litigation expenses, (xi) (Recovery from) loss on Take 5, (xii) deferred financing fees, (xiii) costs associated with the Take 5 Matter, (xiv) other adjustments that management believes are helpful in evaluating our operating performance and (xv) related tax adjustments.
We present Adjusted Net Income because we use it as a supplemental measure to evaluate the performance of our business in a way that also considers our ability to generate profit without the impact of items that we do not believe are indicative of our operating performance or are unusual or infrequent in nature and aid in the comparability of our performance from period to period. Adjusted Net Income should not be considered as an alternative for net loss, our most directly comparable measure presented on a GAAP basis.
29

Table of Contents
Adjusted EBITDA and Adjusted EBITDA by Segment
Adjusted EBITDA and Adjusted EBITDA by segment are
supplemental non-GAAP financial
measures of our operating performance. Adjusted EBITDA means net loss before (i) interest expense, net, (ii) (benefit from) provision for income taxes, (iii) depreciation, (iv) impairment of goodwill and indefinite-lived assets, (v) amortization of intangible assets, (vi) equity based compensation of Topco and Advantage Sponsors’ management fee, (vii) changes in fair value of warrant liability, (viii) stock-based compensation expense, (ix) fair value adjustments of contingent consideration related to acquisitions, (x) acquisition-related expenses, (xi) costs associated
with COVID-19, net
of benefits received, (xii) EBITDA for economic interests in investments, (xiii) restructuring expenses, (xiv) litigation expenses, (xv) (Recovery from) loss on Take 5, (xvi) costs associated with the Take 5 Matter and (xvii) other adjustments that management believes are helpful in evaluating our operating performance.
We present Adjusted EBITDA and Adjusted EBITDA by segment because they are key operating measures used by us to assess our financial performance. These measures adjust for items that we believe do not reflect the ongoing operating performance of our business, such as certain noncash items, unusual or infrequent items or items that change from period to period without any material relevance to our operating performance. We evaluate these measures in conjunction with our results according to GAAP because we believe they provide a more complete understanding of factors and trends affecting our business than GAAP measures alone. Furthermore, the agreements governing our indebtedness contain covenants and other tests based on measures substantially similar to Adjusted EBITDA. Neither Adjusted EBITDA nor Adjusted EBITDA by segment should be considered as an alternative for net loss, for our most directly comparable measure presented on a GAAP basis.
Results of Operations for the Three Months Ended March 31, 2021 and 2020
The following discussiontable sets forth items derived from the Company’s consolidated statements of operations for the three months ended March 31, 2021 and analysis2020 in dollars and as a percentage of total revenues.
   
Three Months Ended March 31,
 
(amounts in thousands)
  
2021
  
2020
 
Revenues
  $791,021    100.0 $879,396    100.0
Cost of revenues
   653,339    82.6  746,693    84.9
Selling, general, and administrative expenses
   40,481    5.1  41,056    4.7
Depreciation and amortization
   59,613    7.5  60,209    6.8
  
 
 
   
 
 
  
 
 
   
 
 
 
Total expenses
   753,433    95.2  847,958    96.4
  
 
 
   
 
 
  
 
 
   
 
 
 
Operating income
   37,588    4.8  31,438    3.6
Other expenses:
       
Change in fair value of warrant liability
   5,526    0.7  —      0.0
Interest expense, net
   30,865    3.9  51,794    5.9
  
 
 
   
 
 
  
 
 
   
 
 
 
Total other expenses
   36,391    4.6  51,794    5.9
Loss before income taxes
   1,197    0.2  (20,356   (2.3)% 
Provision for income taxes
   1,743    0.2  1,367    0.2
  
 
 
   
 
 
  
 
 
   
 
 
 
Net loss
  $(546   (0.1)%  $(21,723   (2.5)% 
  
 
 
   
 
 
  
 
 
   
 
 
 
Other Financial Data
       
Adjusted Net Income
(1)
  $46,264    5.8 $26,849    3.1
Adjusted EBITDA
(1)
  $111,428    14.1 $106,351    12.1
(1)
Adjusted Net Income and Adjusted EBITDA is a financial measure that is not calculated in accordance with GAAP. For a discussion of our presentation of Adjusted Net Income and Adjusted EBITDA and reconciliations of net loss to Adjusted Net Income and Adjusted EBITDA, see “
—Non-GAAP
Financial Measures
.”
30

Table of Contents
Comparison of the Three Months Ended March 31, 2021 and 2020
Revenues
   
Three Months Ended

March 31,
   
Change
 
(amounts in thousands)
  
2021
   
2020
   
$
   
%
 
Sales
  $534,324   $507,798   $26,526    5.2
Marketing
   256,697    371,598    (114,901   (30.9)% 
  
 
 
   
 
 
   
 
 
   
 
 
 
Total revenues
  $791,021   $879,396   $(88,375   (10.0)% 
  
 
 
   
 
 
   
 
 
   
 
 
 
Total revenues decreased by $88.4 million, or 10.0%, during the three months ended March 31, 2021, as compared to the three months ended March 31, 2020.
The sales segment revenues increased $26.5 million, of which $2.4 million were revenues from acquired businesses during the three months ended March 31, 2021 as compared to the three months ended March 31, 2020. Excluding revenues from acquired businesses, the sales segment experienced an increase of $24.1 million in organic revenues primarily due to growth in our headquarter sales and retail services where we benefitted from several new clients and an increase in
eat-at-home
consumption due to the
COVID-19
pandemic, as well as expansion in our
e-commerce
services. These increases were partially offset by weakness in both our foodservice and our European businesses due to the temporary closures affecting those industries and locations and other adverse impacts of the
COVID-19
pandemic has had on these services.
The marketing segment revenues declined $114.9 million, of which $3.9 million were revenues from acquired businesses during the three months ended March 31, 2021 as compared to the three months ended March 31, 2020. Excluding revenues from acquired businesses, the segment experienced a decline of $118.8 million in organic revenues. The decrease in revenues were primarily due to temporary suspensions or reductions of certain
in-store
sampling services as a result of the
COVID-19
pandemic partially offset by continued growth in our digital marketing services.
Cost of Revenues
Cost of revenues as a percentage of revenues for the three months ended March 31, 2021 was 82.6%, as compared to 84.9 % for the three months ended March 31, 2020. The decrease as a percentage of revenues was largely attributable to the change in the revenue mix of our services as a result of
the COVID-19 pandemic
including the temporary suspension or reduction
of certain in-store sampling services
and reduced travel-related expenses.
Selling, General and Administrative Expenses
Selling, general and administrative expenses as a percentage of revenues for three months ended March 31, 2021 was 5.1%, as compared to 4.7% for the three months ended March 31, 2020. The increase as a percentage of revenues for the three months ended March 31, 2021 was primarily attributable to an increase in stock-based compensation expense related to issuance of performance restricted stock units (“PSUs”), restricted stock units (“RSUs”), and stock options with respect to our Class A common stock under the Advantage Solutions Inc. 2020 Incentive Award Plan (the “2020 Plan”). The Company
recognized non-cash compensation
expenses of $8.7 million in connection with the 2020 Plan for the three months ended March 31, 2021.
31

Table of Contents
Depreciation and Amortization Expense
Depreciation and amortization expense decreased $0.6 million, or 1.0%, to $59.6 million for the three months ended March 31, 2021, from $60.2 million for the three months March 31, 2020.
Beginning in mid-March of 2020,
in response
to the COVID-19 pandemic, the
Company established a global work from home policy. A significant portion of the Company’s office-based workforce temporarily transitioned to working from home and the Company commenced a plan to strategically exit certain offices. As a result, the reduction to the leasehold improvements related to these leases resulted in the decrease in the amortization expenses during the three months ended March 31, 2021, compared to the three months ended March 31, 2020.
Operating Income
   
Three Months Ended

March 31,
   
Change
 
(amounts in thousands)
  
2021
   
2020
   
$
   
%
 
Sales
  $35,148   $24,194   $10,954    45.3
Marketing
   2,440    7,244    (4,804   (66.3)% 
  
 
 
   
 
 
   
 
 
   
 
 
 
Total operating income
  $37,588   $31,438   $6,150    19.6
  
 
 
   
 
 
   
 
 
   
 
 
 
In the sales segment, the increase in operating income during the three months ended March 31, 2021 was primarily attributable to the growth in revenues in the sales segment as described above.
In the marketing segment, the decrease in operating income during the three months ended March 31, 2021 was primarily attributable to the decrease in revenues as described above.
Change in Fair Value of Warrant Liability
Change in fair value of warrant liability represents $5.5 million of
non-cash
expense resulting from a fair value adjustment to warrant liability with respect to the private placement warrants for the three months ended March 31, 2021. Fair value adjustment are based on the input assumptions used in the Black-Scholes option pricing model, including our Class A common stock price at the end of the reporting period, the implied volatility or other inputs to the model and the number of private placement warrants outstanding, which may vary from period to period.
Interest Expense, net
Interest expense, net decreased $20.9 million, or 40.4%, to $30.9 million for the three months ended March 31, 2021, from $51.8 million for the three months ended March 31, 2020. The decrease in interest expense, net was primarily due to the decrease in total debt as a result of the Transactions.
Provision for Income Taxes
Provision for income taxes was $1.7 million for the three months ended March 31, 2021 as compared to a provision for income taxes of $1.4 million for the three months ended March 31, 2020. The fluctuation was primarily attributable to the
greater pre-tax income,
unfavorable permanent book/tax differences related to officers’ compensation, fair value adjustments for warrant liabilities, and valuation allowance for the Company’s Mexico operations recorded for the three months ended March 31, 2021.
Net Loss
Net loss was $0.5 million for the three months ended March 31, 2021, compared to net loss of $21.7 million for the three months ended March 31, 2020. The decrease in net loss was primarily driven by the increase in operating income and decrease in interest expense as a result of the consummation of the Transactions partially offset by the fair value adjustment of warrant liability and unfavorability associated with the provision for income taxes as described above.
32

Table of Contents
Adjusted Net Income
The increase in Adjusted Net Income for the three months ended March 31, 2021 was attributable to the decrease in interest expense as a result of the consummation of the Transactions offset by the decline in the marketing segment related to the temporary suspension or reductions
of in-store sampling
programs during the pandemic and increase in provision for income taxes. For a reconciliation of Adjusted Net Income to Net loss, see “
 —Non-GAAP
 Financial Measures
”.
Adjusted EBITDA and Adjusted EBITDA by Segment
   
Three Months Ended

March 31,
   
Change
 
(amounts in thousands)
  
2021
   
2020
   
$
   
%
 
Sales
  $84,076   $78,563   $5,513    7.0
Marketing
   27,352    27,788    (436   (1.6)% 
  
 
 
   
 
 
   
 
 
   
 
 
 
Total Adjusted EBITDA
  $111,428   $106,351   $5,077    4.8
  
 
 
   
 
 
   
 
 
   
 
 
 
Adjusted EBITDA increased $5.1 million, or 4.8 %, to $111.4 million for the three months ended March 31, 2021, from $106.4 million for the three months ended March 31, 2020.
The increase in Adjusted EBITDA was primarily attributable to the growth in revenues in the sales segment with favorable margin contributions from our headquarter sales services as described above. For a reconciliation of Adjusted EBITDA to net income, see
 “—Non-GAAP
 Financial Measures
.”
33

Table of Contents
Non-GAAP Financial
Measures
Adjusted Net Income is
a non-GAAP financial
measure. Adjusted Net Income means net loss before (i) impairment of goodwill and indefinite-lived assets, (ii) amortization of intangible assets, (iii) equity based compensation of Topco and Advantage Sponsors’ management fee, (iv) change in fair value of warrant liability, (v) fair value adjustments of contingent consideration related to acquisitions, (vi) acquisition-related expenses, (vii) costs associated
with COVID-19, net
of benefits received, (viii) EBITDA for economic interests in investments, (ix) restructuring expenses, (x) litigation expenses, (xi) (Recovery from) loss on Take 5, (xii) deferred financing fees, (xiii) costs associated with the Take 5 Matter, (xiv) other adjustments that management believes are helpful in evaluating our operating performance and (xv) related tax adjustments.
We present Adjusted Net Income because we use it as a supplemental measure to evaluate the performance of our business in a way that also considers our ability to generate profit without the impact of items that we do not believe are indicative of our operating performance or are unusual or infrequent in nature and aid in the comparability of our performance from period to period. Adjusted Net Income should not be considered as an alternative for our Net loss, our most directly comparable measure presented on a GAAP basis.
A reconciliation of Adjusted Net Income to Net loss is provided in the following table:
   
Three Months Ended
March 31,
 
   
2021
   
2020
 
(in thousands)
        
Net loss
  $(546  $(21,723
Less: Net loss attributable to noncontrolling interest
   (430   (15
Add:
    
Equity based compensation of Topco and Advantage Sponsors’ management fee
(a)
   (2,814   3,837 
Change in fair value of warrant liability
   5,526    —   
Fair value adjustments related to contingent consideration related to acquisitions
(c)
   (1,043   4,095 
Acquisition-related expenses
(d)
   5,146    5,529 
Restructuring expenses
(e)
   4,096    1,098 
Litigation expenses
(f)
   (818   104 
Amortization of intangible assets
(g)
   49,438    47,846 
Costs associated with
COVID-19,
net of benefits received
(h)
   1,293    1,000 
Costs associated with the Take 5 Matter
(i)
   901    939 
Tax adjustments related to
non-GAAP
adjustments
(j)
   (15,345   (15,891
  
 
 
   
 
 
 
Adjusted Net Income
  $46,264   $26,849 
  
 
 
   
 
 
 
Adjusted EBITDA and Adjusted EBITDA by segment are
supplemental non-GAAP financial
measures of our operating performance. Adjusted EBITDA means net loss before (i) interest expense, net, (ii) (benefit from) provision for income taxes, (iii) depreciation, (iv) impairment of goodwill and indefinite-lived assets, (v) amortization of intangible assets, (vi) equity based compensation of Topco and Advantage Sponsors’ management fee, (vii) change in fair value of warrant liability, (viii) stock-based compensation expense, (ix) fair value adjustments of contingent consideration related to acquisitions, (x) acquisition-related expenses, (xi) costs associated
with COVID-19, net
of benefits received, (xii) EBITDA for economic interests in investments, (xiii) restructuring expenses, (xiv) litigation expenses, (xv) (Recovery from) loss on Take 5, (xvi) costs associated with the Take 5 Matter and (xvii) other adjustments that management believes are helpful in evaluating our operating performance.
34

Table of Contents
We present Adjusted EBITDA and Adjusted EBITDA by segment because they are key operating measures used by us to assess our financial condition and resultsperformance. These measures adjust for items that we believe do not reflect the ongoing operating performance of operations should be readour business, such as certain noncash items, unusual or infrequent items or items that change from period to period without any material relevance to our operating performance. We evaluate these measures in conjunction with our results according to GAAP because we believe they provide a more complete understanding of factors and trends affecting our business than GAAP measures alone. Furthermore, the unaudited condensedagreements governing our indebtedness contain covenants and other tests based on measures substantially similar to Adjusted EBITDA. Neither Adjusted EBITDA nor Adjusted EBITDA by segment should be considered as an alternative for our Net loss, our most directly comparable measure presented on a GAAP basis.
A reconciliation of Adjusted EBITDA to Net income (loss) is provided in the following table:
Consolidated
  
Three Months Ended
March 31,
 
   
2021
   
2020
 
(in thousands)
        
Net loss
  $(546  $(21,723
Add:
          
Interest expense, net
   30,865    51,794 
Provision for income taxes
   1,743    1,367 
Depreciation and amortization
   59,613    60,209 
Equity based compensation of Topco and Advantage Sponsors’ management fee
(a)
   (2,814   3,837 
Change in fair value of warrant liability
   5,526    —   
Stock based compensation expense
(b)
   8,655    —   
Fair value adjustments related to contingent consideration related to acquisitions
(c)
   (1,043   4,095 
Acquisition-related expenses
(d)
   5,146    5,529 
EBITDA for economic interests in investments
(k)
   (1,189   (1,898
Restructuring expenses
(e)
   4,096    1,098 
Litigation expenses
(f)
   (818   104 
Costs associated with
COVID-19,
net of benefits received
(h)
   1,293    1,000 
Costs associated with the Take 5 Matter
(i)
   901    939 
           
Adjusted EBITDA
  $111,428   $106,351 
           
35

Table of Contents
Financial information by segment, including a reconciliation of Adjusted EBITDA by segment to operating income, the closest GAAP financial measure, is provided in the following table:
Sales Segment
  
Three Months Ended

March 31,
 
   
2021
   
2020
 
(in thousands)
        
Operating income
  $35,148   $24,194 
Add:
          
Depreciation and amortization
   42,564    43,107 
Equity based compensation of Topco and Advantage Sponsors’ management fee
(a)
   (1,838   3,199 
Stock based compensation expense
(b)
   4,694    —   
Fair value adjustments related to contingent consideration related to acquisitions
(c)
   778    4,312 
Acquisition-related expenses
(d)
   3,320    4,156 
EBITDA for economic interests in investments
(k)
   (1,487   (2,071
Restructuring expenses
(e)
   780    752 
Litigation expenses
(f)
   (516   104 
Costs associated with
COVID-19,
net of benefits received
(h)
   633    810 
           
Sales Segment Adjusted EBITDA
  $84,076   $78,563 
           
Marketing Segment
  
Three Months Ended

March 31,
 
   
2021
   
2020
 
(in thousands)
        
Operating income
  $2,440   $7,244 
Add:
          
Depreciation and amortization
   17,049    17,102 
Equity based compensation of Topco and Advantage Sponsors’ management fee
(a)
   (976   638 
Stock based compensation expense
(b)
   3,961    —   
Fair value adjustments related to contingent consideration related to acquisitions
(c)
   (1,821   (217
Acquisition-related expenses
(d)
   1,826    1,373 
EBITDA for economic interests in investments
(k)
   298    173 
Restructuring expenses
(e)
   3,316    346 
Litigation expenses
(f)
   (302   —   
Costs associated with
COVID-19,
net of benefits received
(h)
   660    190 
Costs associated with the Take 5 Matter
(i)
   901    939 
           
Marketing Segment Adjusted EBITDA
  $27,352   $27,788 
           
(a)
Represents the management fees and reimbursements for expenses paid to certain of the Advantage Sponsors (or certain of the management companies associated with it or its advisors) pursuant to a management services agreement in the three months ended March 31, 2021 and 2020. Also represents expenses related to (i) equity-based compensation expense associated with grants of Common Series D Units of Topco made to one of the Advantage Sponsors, (ii) equity-based compensation expense associated with the Common Series C Units of Topco as a result of the Transactions, (iii) compensation amounts associated with the Company’s Management Incentive Plan originally scheduled for potential payment March 2022 that were accelerated and terminated as part of the Transactions, and (iv) compensation amounts associated with the anniversary payments to Tanya Domier. Certain of Ms. Domier’s anniversary payments were accelerated as part of the Transactions.
36

Table of Contents
(b)
Represents
non-cash
compensation expense related to issuance of PSUs, RSUs and stock options under the 2020 plan.
(c)
Represents adjustments to the estimated fair value of our contingent consideration liabilities related to our acquisitions, excluding the present value accretion recorded in interest expense, net, for the applicable periods. See Note 6—
Fair Value of Financial Instruments
 to our unaudited condensed financial statements for the three months ended March 31, 2021 and 2020.
(d)
Represents fees and costs associated with activities related to our acquisitions and restructuring activities related to our equity ownership, including transaction bonuses paid in connection with the Transactions, professional fees, due diligence, public company readiness and integration activities.
(e)
Represents fees and costs associated with various internal reorganization activities among our consolidated entities.
(f)
Represents legal settlements that are unusual or infrequent costs associated with our operating activities.
(g)
Represents the amortization of intangible assets recorded in connection with the 2014 Topco Acquisition and our other acquisitions.
(h)
Represents (i) costs related to implementation of strategies for workplace safety in response
to COVID-19, including
employee-relief fund, additional sick pay for front-line associates, medical benefit payments for furloughed associates, and personal protective equipment; and (ii) benefits received from government grants
for COVID-19 relief.
(i)
Represents $0.9 million and $0.9 million of costs associated with investigation and remediation activities related to the Take 5 Matter, primarily, professional fees and other related costs, respectively for the three months ended March 31, 2021 and 2020, respectively.
(j)
Represents the tax provision or benefit associated with the adjustments above, taking into account the Company’s applicable tax rates, after excluding adjustments related to items that do not have a related tax impact.
(k)
Represents additions to reflect our proportional share of Adjusted EBITDA related to our equity method investments and reductions to remove the Adjusted EBITDA related to the minority ownership percentage of the entities that we fully consolidate in our financial statements.
37

Table of Contents
Liquidity and Capital Resources
Our principal sources of liquidity were cash flows from operations, borrowings under the notes thereto contained elsewhereNew Revolving Credit Facility, and other debt. Our principal uses of cash are operating expenses, working capital requirements, acquisitions, interest on debt and repayment of debt. Our principal sources of liquidity prior to the Transactions included $3.3 billion of outstanding debt under our then-existing first and second lien credit agreements, which we repaid on October 28, 2020 in this report. Certain informationconnection with the Transactions and were scheduled to mature in July 2021 and July 2022, respectively.
Cash Flows
A summary of our cash operating, investing and financing activities are shown in the following table:
   
Three Months Ended

March 31,
 
(in thousands)
  
2021
   
2020
 
Net cash provided by operating activities
  $29,887   $50,965 
Net cash used in investing activities
   (19,281   (59,842
Net cash (used in) provided by financing activities
   (54,514   71,152 
Net effect of foreign currency fluctuations on cash
   (2,234   (6,883
           
Net change in cash, cash equivalents and restricted cash
  $(46,142  $55,392 
           
Net Cash Provided by Operating Activities
Net cash provided by operating activities during the three months ended March 31, 2021 consisted of net loss of $0.5 million adjusted for
certain non-cash items,
including depreciation and amortization of $59.6 million and effects of changes in working capital. Net cash provided by operating activities during the three months ended March 31, 2020 consisted of net loss of $21.7 million adjusted for certain
non-cash
items, including depreciation and amortization of $60.2 million and effects of changes in working capital. The decrease in cash provided by operating activities during the three months ended March 31, 2021 relative to the same period in 2020 was primarily due to the increase in working capital as a result of timing of payroll funding and an increase in inventory from our digital commerce business during the three months ended March 31, 2021.
Net Cash Used in Investing Activities
Net cash used in investing activities during the three months ended March 31, 2021 primarily consisted of the purchase of businesses, net of cash acquired of $14.0 million and purchase of property and equipment of $5.2 million. Net cash used in investing activities during the three months ended March 31, 2020 primarily consisted of the purchase of businesses, net of cash acquired of $51.4 million and purchase of property and equipment of $8.5 million.
Net Cash (Used in) Provided by Financing Activities
We primarily finance our growth through cash flows from operations, however, we also incur long-term debt or borrow under lines of credit when necessary to execute acquisitions. Cash flows from financing activities consisted of borrowings related to these lines of credit and subsequent payments of principal and financing fees. Additionally, many of our acquisition agreements include contingent consideration arrangements, which are generally based on the achievement of future financial performance by the operations attributable to the acquired companies. The portion of the cash payment up to the acquisition date fair value of the contingent consideration liability are classified as financing outflows, and amounts paid in excess of the acquisition date fair value of that liability are classified as operating outflows.
38

Table of Contents
Cash flows related to financing activities during the three months ended March 31, 2021 were primarily related to repayment of $50.0 million on the New Revolving Credit Facility and borrowings and repayments on our lines of credit.
Cash flows related to financing activities during the three months ended March 31, 2020 were primarily related to $80.0 million of borrowing under the revolving credit facility then in place, principal payments of $9.7 million on our lines of credit, principal payments of $6.5 million on our long-term debt and $2.2 million related to payments of contingent consideration and holdback payments.
Description of Credit Facilities
New Senior Secured Credit Facilities
In connection with the consummation of the Transactions, Advantage Sales & Marketing Inc., an indirect wholly-owned subsidiary of the Company (the “Borrower”) entered into the New Senior Secured Credit Facilities consisting of (i) the New Revolving Credit Facility, which is a senior secured asset-based revolving credit facility in an aggregate principal amount of up to $400.0 million, subject to borrowing base capacity and (ii) the New Term Loan Facility, which is a secured first lien term loan credit facility in an aggregate principal amount of $1.325 billion.
New Revolving Credit Facility
Our New Revolving Credit Facility provides for revolving loans and letters of credit in an aggregate amount of up to $400.0 million, subject to borrowing base capacity. Letters of credit are limited to the lesser of (a) $150.0 million and (b) the aggregate unused amount of commitments under our New Revolving Credit Facility then in effect. Loans under the New Revolving Credit Facility may be denominated in either U.S. dollars or Canadian dollars. Bank of America, N.A., is administrative agent and ABL Collateral Agent. The New Revolving Credit Facility is scheduled to mature in October 2025. We may use borrowings under the New Revolving Credit Facility to fund working capital and for other general corporate purposes, including permitted acquisitions and other investments.
Borrowings under the New Revolving Credit Facility are limited by borrowing base calculations based on the sum of specified percentages of eligible accounts receivable plus specified percentages of qualified cash, minus the amount of any applicable reserves. Borrowings will bear interest at a floating rate, which can be either an adjusted Eurodollar rate plus an applicable margin or, at the Borrower’s option, a base rate plus an applicable margin. The applicable margins for the New Revolving Credit Facility are 2.00%, 2.25% or 2.50%, with respect to Eurodollar rate borrowings and 1.00%, 1.25% or 1.50%, with respect to base rate borrowings, in each case depending on average excess availability under the New Revolving Credit Facility. The Borrower’s ability to draw under the New Revolving Credit Facility or issue letters of credit thereunder will be conditioned upon, among other things, the Borrower’s delivery of prior written notice of a borrowing or issuance, as applicable, the Borrower’s ability to reaffirm the representations and warranties contained in the discussioncredit agreement governing the New Revolving Credit Facility and analysisthe absence of any default or event of default thereunder.
The Borrower’s obligations under the New Revolving Credit Facility are guaranteed by Karman Intermediate Corp. (“Holdings”) and all of the Borrower’s direct and indirect wholly owned material U.S. subsidiaries (subject to certain permitted exceptions) and Canadian subsidiaries (subject to certain permitted exceptions, including exceptions based on immateriality thresholders of aggregate assets and revenues of Canadian subsidiaries) (the “Guarantors”). The New Revolving Credit Facility is secured by a lien on substantially all of Holdings’, the Borrower’s and the Guarantors’ assets (subject to certain permitted exceptions). The Borrower’s New Revolving Credit Facility has a first-priority lien on the current asset collateral and a second-priority lien on security interests in the fixed asset collateral (second in priority to the liens securing the Notes and the New Term Loan Facility discussed below), in each case, subject to other permitted liens.
The New Revolving Credit Facility has the following fees: (i) an unused line fee of 0.375% or 0.250% per annum of the unused portion of the New Revolving Credit Facility, depending on average excess availability under the New Revolving Credit Facility; (ii) a letter of credit participation fee on the aggregate stated amount of each letter of credit equal to the applicable margin for adjusted Eurodollar rate loans, as applicable; and (iii) certain other customary fees and expenses of the lenders and agents thereunder.
39

Table of Contents
The New Revolving Credit Facility contains customary covenants, including, but not limited to, restrictions on the Borrower’s ability and that of our subsidiaries to merge and consolidate with other companies, incur indebtedness, grant liens or security interests on assets, make acquisitions, loans, advances or investments, pay dividends, sell or otherwise transfer assets, optionally prepay or modify terms of any junior indebtedness, enter into transactions with affiliates or change our line of business. The New Revolving Credit Facility will require the maintenance of a fixed charge coverage ratio (as set forth below includes forward-looking statementsin the credit agreement governing the New Revolving Credit Facility) of 1.00 to 1.00 at the end of each fiscal quarter when excess availability is less than the greater of $25 million and 10% of the lesser of the borrowing base and maximum borrowing capacity. Such fixed charge coverage ratio will be tested at the end of each quarter until such time as excess availability exceeds the level set forth above.
The New Revolving Credit Facility provides that, involve risksupon the occurrence of certain events of default, the Borrower’s obligations thereunder may be accelerated and uncertainties.

Cautionary Note Regarding Forward-Looking Statements

This Quarterly Reportthe lending commitments terminated. Such events of default include payment defaults to the lenders thereunder, material inaccuracies of representations and warranties, covenant defaults, cross-defaults to other material indebtedness, voluntary and involuntary bankruptcy, insolvency, corporate

arrangement, winding-up, liquidation
or similar proceedings, material money judgments, material pension-plan events, certain change of control events and other customary events of default.
New Term Loan Facility
The New Term Loan Facility consists of a term loan facility denominated in US dollars in an aggregate principal amount of $1.325 billion. Borrowings under the New Term Loan Facility amortize in equal quarterly installments in an amount equal to 1.00% per annum of the principal amount. Borrowings will bear interest at a floating rate, which can be either an adjusted Eurodollar rate plus an applicable margin or, at the Borrower’s option, a base rate plus an applicable margin. The applicable margins for the New Term Loan Facility are 5.25% with respect to Eurodollar rate borrowings and 4.25% with respect to base rate borrowings.
The Borrower may voluntarily prepay loans or reduce commitments under the New Term Loan Facility, in whole or in part, subject to minimum amounts, with prior notice but without premium or penalty (other than a 1.00% premium on Form 10-Q includes forward-looking statements withinany prepayment in connection with a repricing transaction prior to the meaningdate that is twelve months after the date we entered into the New Term Loan Facility).
The Borrower will be required to prepay the New Term Loan Facility with 100% of Section 27Athe net cash proceeds of certain asset sales (such percentage subject to reduction based on the achievement of specific first lien net leverage ratios) and subject to certain reinvestment rights, 100% of the net cash proceeds of certain debt issuances and 50% of excess cash flow (such percentage subject to reduction based on the achievement of specific first lien net leverage ratios).
The Borrower’s obligations under the New Term Loan Facility are guaranteed by Holdings and the Guarantors. Our New Term Loan Facility is secured by a lien on substantially all of Holdings’, the Borrower’s and the Guarantors’ assets (subject to certain permitted exceptions). The New Term Loan Facility has a first-priority lien on the fixed asset collateral (equal in priority with the liens securing the Notes) and a second-priority lien on security interests in the current asset collateral (second in priority to the liens securing the New Revolving Credit Facility), in each case, subject to other permitted liens.
The New Term Loan Facility contains certain customary negative covenants, including, but not limited to, restrictions on the Borrower’s ability and that of our restricted subsidiaries to merge and consolidate with other companies, incur indebtedness, grant liens or security interests on assets, pay dividends or make other restricted payments, sell or otherwise transfer assets or enter into transactions with affiliates.
The New Term Loan Facility provides that, upon the occurrence of certain events of default, the Borrower’s obligations thereunder may be accelerated. Such events of default will include payment defaults to the lenders thereunder, material inaccuracies of representations and warranties, covenant defaults, cross-defaults to other material indebtedness, voluntary and involuntary bankruptcy, insolvency, corporate arrangement,
winding-up,
liquidation or similar proceedings, material money judgments, change of control and other customary events of default.
40

Table of Contents
Senior Secured Notes
In connection with the Transactions, Advantage Solutions FinCo LLC (“Finco”) issued $775.0 million aggregate principal amount of 6.50% Senior Secured Notes due 2028 (the “Notes”). Substantially concurrently with the Transactions, Finco merged with and into Advantage Sales & Marketing Inc. (the “Issuer”), with the Issuer continuing as the surviving entity and assuming the obligations of Finco. The Notes were sold to BofA Securities, Inc., Deutsche Bank Securities Inc., Morgan Stanley & Co. LLC and Apollo Global Securities, LLC. The Notes were resold to
certain non-U.S. persons
pursuant to Regulation S under the Securities Act of 1933, as amended (the “Securities Act”), and Section 21Eto persons reasonably believed to be qualified institutional buyers pursuant to Rule 144A under the Securities Act at a purchase price equal to 100% of their principal amount. The terms of the Securities Exchange ActNotes are governed by an Indenture, dated as of 1934,October 28, 2020 (the “Indenture”), among Finco, the Issuer, the guarantors named therein (the “Notes Guarantors”) and Wilmington Trust, National Association, as amended (the “Exchange Act”). We havetrustee and collateral agent.
Interest and maturity
Interest on the Notes is payable semi-annually in arrears on May 15 and November 15 at a rate of 6.50% per annum, commencing on May 15, 2021. The Notes will mature on November 15, 2028.
Guarantees
The Notes are guaranteed by Holdings and each of the Issuer’s direct and indirect wholly owned material U.S. subsidiaries (subject to certain permitted exceptions) and Canadian subsidiaries (subject to certain permitted exceptions, including exceptions based these forward-looking statements on ourimmateriality thresholders of aggregate assets and revenues of Canadian subsidiaries) that is a borrower or guarantor under the New Term Loan Facility.
Security and Ranking
The Notes and the related guarantees are the general, senior secured obligations of the Issuer and the Notes Guarantors, are secured on a first-priority
 pari passu
 basis by security interests on the fixed asset collateral (equal in priority with liens securing the New Term Loan Facility), and are secured on a second-priority basis by security interests on the current expectationsasset collateral (second in priority to the liens securing the New Revolving Credit Facility and projections about future events. These forward-looking statementsequal in priority with liens securing the New Term Loan Facility), in each case, subject to certain limitations and exceptions and permitted liens.
The Notes and related guarantees rank (i) equally in right of payment with all of the Issuer’s and the Guarantors’ senior indebtedness, without giving effect to collateral arrangements (including the New Senior Secured Credit Facilities) and effectively equal to all of the Issuer’s and the Guarantors’ senior indebtedness secured on the same priority basis as the Notes, including the New Term Loan Facility, (ii) effectively subordinated to any of the Issuer’s and the Guarantors’ indebtedness that is secured by assets that do not constitute collateral for the Notes to the extent of the value of the assets securing such indebtedness and to indebtedness that is secured by a senior-priority lien, including the New Revolving Credit Facility to the extent of the value of the current asset collateral and (iii) structurally subordinated to the liabilities of the
Issuer’s non-Guarantor subsidiaries.
Optional redemption for the Notes
The Notes are redeemable on or after November 15, 2023 at the applicable redemption prices specified in the Indenture plus accrued and unpaid interest. The Notes may also be redeemed at any time prior to November 15, 2023 at a redemption price equal to 100% of the aggregate principal amount of such Notes to be redeemed plus a “make-whole” premium, plus accrued and unpaid interest. In addition, the Issuer may redeem up to 40% of the
41

Table of Contents
original aggregate principal amount of Notes before November 15, 2023 with the net cash proceeds of certain equity offerings at a redemption price equal to 106.5% of the aggregate principal amount of such Notes to be redeemed, plus accrued and unpaid interest. Furthermore, prior to November 15, 2023 the Issuer may redeem during each calendar year up to 10% of the original aggregate principal amount of the Notes at a redemption price equal to 103% of the aggregate principal amount of such Notes to be redeemed, plus accrued and unpaid interest. If the Issuer or its restricted subsidiaries sell certain of their respective assets or experience specific kinds of changes of control, subject to certain exceptions, the Issuer must offer to purchase the Notes at par. In connection with any offer to purchase all Notes, if holders of no less than 90% of the aggregate principal amount of Notes validly tender their Notes, the Issuer is entitled to redeem any remaining Notes at the price offered to each holder.
Restrictive covenants
The Notes are subject to knowncovenants that, among other things limit the Issuer’s ability and unknown risks, uncertaintiesits restricted subsidiaries’ ability to: incur additional indebtedness or guarantee indebtedness; pay dividends or make other distributions in respect of, or repurchase or redeem, the Issuer’s or a parent entity’s capital stock; prepay, redeem or repurchase certain indebtedness; issue certain preferred stock or similar equity securities; make loans and assumptions about us that may cause our actual results, levelsinvestments; sell or otherwise dispose of activity, performanceassets; incur liens; enter into transactions with affiliates; enter into agreements restricting the Issuer’s subsidiaries’ ability to pay dividends; and consolidate, merge or achievementssell all or substantially all of the Issuer’s assets. Most of these covenants will be suspended on the Notes so long as they have investment grade ratings from both Moody’s Investors Service, Inc. and S&P Global Ratings and so long as no default or event of default under the Indenture has occurred and is continuing.
Events of default
The following constitute events of default under the Notes, among others: default in the payment of interest; default in the payment of principal; failure to comply with covenants; failure to pay other indebtedness after final maturity or acceleration of other indebtedness exceeding a specified amount; certain events of bankruptcy; failure to pay a judgment for payment of money exceeding a specified aggregate amount; voidance of subsidiary guarantees; failure of any material provision of any security document or intercreditor agreement to be materially different from any future results, levelsin full force and effect; and lack of activity, performance or achievements expressed or implied by such forward-looking statements. perfection of liens on a material portion of the collateral, in each case subject to applicable grace periods.
First Lien Credit Agreement and Second Lien Credit Agreement
In some cases, you can identify forward-looking statements by terminology such as “may,” “should,” “could,” “would,” “expect,” “plan,” “anticipate,” “believe,” “estimate,” “continue,” orconnection with the negative of such terms or other similar expressions. Such statements include, but are not limited to, possible business combinationsTransactions, our debt arrangements under the First Lien Credit Agreement and the financing thereof, and related matters,Second Lien Credit Agreement as well as all other statements other than statementsthe AR Facility that existed as of historical fact included in this Form 10-Q. Factors that might cause or contribute to such a discrepancy include, but are not, limited to, those described in our other SEC filings.

Overview

We are a blank check company incorporated on May 2, 2019 as a Delaware corporation for the purpose of effecting a merger, capital stock exchange, asset acquisition, stock purchase, reorganization or similar business combinationSeptember 30, 2020 were repaid and terminated with one or more businesses (the “Business Combination”) that we have not yet identified. Although we are not limited to a particular industry or geographic region for purposes of consummating our Business Combination, we intend to focus on the consumer sector and consumer-related businesses. Our sponsor is Conyers Park II Sponsor LLC, a Delaware limited liability company (our “Sponsor”).

Our registration statement for our initial public offering (the “Initial Public Offering”) was declared effective on July 17, 2019. On July 22, 2019, we consummated our Initial Public Offering of 45,000,000 units (the “Units” and, with respect to the shares of Class A common stock included in the Units being offered, the “Public Shares”), including 5,000,000 additional Units to cover over-allotments (the “Over-Allotment Units”), at $10.00 per Unit, generating gross proceeds of $450 million, and incurring offeringincremental costs of approximately $25.36 million, inclusive of approximately $15.75 million in deferred underwriting commissions.

Simultaneously with the closing$86.8 million. For a description of the Initial Public Offering, we consummated the private placement (the “Private Placement”) of 7,333,333 warrants (each, a “Private Placement Warrant”First Lien Credit Agreement and collectively, the “Private Placement Warrants”) at a price of $1.50 per Private Placement Warrant with our Sponsor, generating gross proceeds of approximately $11.0 million.

Upon the closing of the Initial Public Offering and the Private Placement, $450 million ( $10.00 per Unit) of the net proceeds of the Initial Public Offering and certain of the proceeds of the Private Placement was placed in a trust account (the “Trust Account”), located in the United States at J.P. Morgan Chase Bank, N.A., with Continental Stock Transfer & Trust Company acting as trustee, and was invested in U.S. government securities, within the meaning set forth in Section 2(a)(16) of the Investment Company Act of 1940, as amended (the “Investment Company Act”), with a maturity of 185 days or less, or in any open-ended investment companySecond Lien Credit Agreement that holds itself out as a money market fund selected by the Company meeting the conditions of paragraphs (d)(2), (d)(3) and (d)(4) of Rule 2a-7 of the Investment Company Act, as determined by the Company, until the earlier of: (i) the completion of a Business Combination and (ii) the distribution of the assets held in the Trust Account as described below.

If we are unable to complete a Business Combination within 24 months from the closing of our Initial Public Offering, or July 22, 2021 (the “Combination Period”), we will (i) cease all operations except for the purpose of winding up; (ii) as promptly and as reasonably possible but not more than ten business days thereafter, redeem the Public Shares, at a per-share price, payable in cash, equal to the aggregate amount then on deposit in the Trust Account, including interest earned on the funds held in the Trust Account and not previously released to us for working capital purposes or to pay our franchise and income taxes (less up to $100,000 of interest to pay dissolution expenses), divided by the number of the then outstanding Public Shares, which redemption will completely extinguish Public Stockholders’ rights as stockholders (including the right to receive further liquidation distributions, if any); and (iii) as promptly and as reasonably possible following such redemption, subject to the approval of our remaining stockholders and our board of directors, liquidate and dissolve, subject in the case of clauses (ii) and (iii), to our obligations under Delaware law to provide for claims of creditors and the requirements of other applicable law.


Results of Operations

Our entire activity since inception through June 30, 2020 related to our formation, the preparation for the Initial Public Offering, and since the closing of the Initial Public Offering, the search for a prospective initial Business Combination. We have neither engaged in any operations nor generated any revenues to date. We will not generate any operating revenues until after completion of our initial Business Combination. We will generate non-operating income in the form of interest income on cash and cash equivalents. We expect to incur increased expenses as a result of being a public company (for legal, financial reporting, accounting and auditing compliance), as well as for due diligence expenses.

For the three months ended June 30, 2020, we had net income of $17,629, which consisted of $211,780 in interest earned on cash equivalents and marketable securities held in the Trust Account, offset by $110,177 in general and administrative costs.

For the six months ended June 30, 2020, we had net income of $919,022, which consisted of $1,670,961 in interest earned on cash equivalents and marketable securities held in the Trust Account, offset by $322,037 in general and administrative costs.

For the period from May 2, 2019 through June 30, 2019, we had net loss of $2,000, which consisted of $2,000 in general and administrative costs.

Liquidity and Capital Resources

As of June 30, 2020, the Company had $827,094 in its operating bank account, working capital of $500,322 and $5,241,118 of interest income available in the Trust Account to pay for the Company’s tax obligations, if any, and which may be withdrawn for working capital purposes. We will use these funds to identify and evaluate target businesses, perform business due diligence on prospective target businesses, travel to and from the offices, plants or similar locations of prospective target businesses or their representatives or owners, review corporate documents and material agreements of prospective target businesses, and structure, negotiate and complete a business combination.

Our liquidity needs have been satisfied prior to the completion of the Initial Public Offering through receipt of a $25,000 capital contribution from our Sponsor in exchange for the issuance of the Founder Shares to our Sponsor and the advancement of funds by our Sponsor to cover our expenses in connection with the Initial Public Offering. In addition, advanced approximately $142,000 to us for offering expenses. We have fully repaid this advance from our Sponsor as of June 30, 2020. Subsequent to the consummation of the Initial Public Offering and Private Placement, our liquidity needs have been satisfied from the proceeds from the consummation of the Private Placement not held in the Trust Account. In addition, in order to finance transaction costs in connection with a Business Combination, our Sponsor or an affiliate of our Sponsor, or our officers and directors may, but are not obligated to, provide us Working Capital Loans. As of June 30, 2020, there were no amounts outstanding under any Working Capital Loan.

We continue to evaluate the impact of the COVID-19 pandemic on the industry and has concluded that while it is reasonably possible that the virus could have a negative effect on our financial position, results of our operations and/or search for a target company, the specific impact is not readily determinable as of the date of these financial statements. The condensed financial statements do not include any adjustments that might result from the outcome of this uncertainty.

Based on the foregoing, management believes that we will have sufficient working capital and borrowing capacity from our Sponsor or an affiliate of our Sponsor, or our officers and directors to meet our needs through the earlier of the consummation of a Business Combination or one year from this filing. Over this time period, we will be using these funds for paying existing accounts payable, identifying and evaluating prospective initial Business Combination candidates, performing due diligence on prospective target businesses, paying for travel expenditures, selecting the target business to merge with or acquire, and structuring, negotiating and consummating the Business Combination.


Contractual Obligations

Underwriting Agreement

We granted the underwriters a 45-day option from the date of the final prospectus relating to the Initial Public Offering to purchase up to 6,000,000 Over-Allotment Units to cover over-allotments, if any, at the Initial Public Offering price less the underwriting discounts and commissions. On July 22, 2019, the underwriters partially exercised their over-allotment option for 5,000,000 Over-Allotment Units.

Assuming the partial exercise of the underwriters’ over-allotment option for 5,000,000 Over-Allotment Units, the underwriters were entitled to underwriting discounts of $0.20 per unit, or $9.0 million in the aggregate, paid upon the closing of the Initial Public Offering. In addition, $0.35 per unit, or approximately $15.75 million in the aggregate will be payable to the underwriters for deferred underwriting commissions. The deferred fee will become payable to the underwriters from the amounts held in the Trust Account solely in the event that we complete a Business Combination, subject to the terms of the underwriting agreement.

Administrative Support Agreement

Commencing on the effective date of the Initial Public Offering, we agreed to pay our Sponsor a total of $10,000 per month for office space, utilities and secretarial and administrative support. Upon completion of the initial Business Combination or our liquidation, we will cease paying these monthly fees. During the three and six months ended June 30, 2020, the Company incurred $30,000 and $60,000, respectively, in expenses in connection with such services, as reflected in the accompanying unaudited condensed statement of operations. As of June 30, 2020 and December 31, 2019, we had approximately $120,000 and $60,000, respectively, in accounts payable for related party in connection with such services as reflected in the accompanying unaudited condensed balance sheets.

Registration and Stockholder Rights

The holders of Founder Shares, Private Placement Warrants and warrants that may be issued upon conversion of Working Capital Loans, if any, will be entitled to registration rights pursuant to a registration and stockholder rights agreement entered intorefinanced in connection with the consummation of the Initial Public Offering. These holders will be entitledTransactions on October 28, 2020, please see the additional information set forth in Note 7—

Debt
, to our audited consolidated financial statements for the year ended December 31, 2020.
Cash and Cash Equivalents Held Outside the United States
As of March 31, 2021 and December 31, 2020, $76.2 million and $87.7 million, respectively, of our cash and cash equivalents and marketable securities were held by foreign subsidiaries. As of March 31, 2021, and December 31, 2020, $30.2 million and $28.9 million, respectively, of our cash and cash equivalents and marketable securities were held by foreign branches.
We assessed our determination as to our indefinite reinvestment intent for certain demandof our foreign subsidiaries and “piggyback” registration rights. However, the registration and stockholder rights agreement provides thatrecorded a deferred tax liability of approximately $2.1 million of withholding tax as of December 31, 2020 for unremitted earnings in Canada with respect to which the Company does not have an indefinite reinvestment assertion. We will continue to evaluate our cash needs, however we currently do not permit any registration statement filed underintend, nor do we foresee a need, to repatriate funds from the Securities Actforeign subsidiaries except for Canada. We have continued to become effective untilassert indefinite reinvestment on all other earnings as it is necessary for continuing operations and to grow the terminationbusiness. If at a point in the future our assertion changes, we will
evaluate tax-efficient means
to repatriate the income. In addition, we
42

Table of Contents
expect existing domestic cash and cash flows from operations to continue to be sufficient to fund our domestic operating activities and cash commitments for investing and financing activities, such as debt repayment and capital expenditures, for at least the next 12 months and thereafter for the foreseeable future.
If we should require more capital in the United States than is generated by our domestic operations, for example, to fund significant discretionary activities such as business acquisitions, we could elect to repatriate future earnings from foreign jurisdictions. These alternatives could result in higher tax expense or increased interest expense. We consider the majority of the applicable lock-up period for the securitiesundistributed earnings of our foreign subsidiaries, as of December 31, 2020, to be registered. The Company will bearindefinitely reinvested and, accordingly, no provision has been made for taxes in excess of the expenses incurred$2.1 million noted above.
Off-Balance Sheet
Arrangements
We do not have
any off-balance sheet
financing arrangements or liabilities, guarantee contracts, retained or contingent interests in connectiontransferred assets or any obligation arising out of a material variable interest in an unconsolidated entity. We do not have any majority-owned subsidiaries that are not included in our consolidated financial statements. Additionally, we do not have an interest in, or relationships with, the filing of any such registration statements.

special-purpose entities.

Critical Accounting Policies

Class and Estimates

Our critical accounting policies and estimates are included in our Annual Report on Form 10-K/A Common Stock Subject to Possible Redemption

Class A common stock subject to mandatory redemption (if any) are classified as liability instruments and are measured at fair value. Conditionally redeemable shares of Class A common stock (including shares of Class A common stock that feature redemption rights that are either withinfiled May 17, 2021 for the control of the holder or subject to redemption upon the occurrence of uncertain events not solely within the Company’s control) are classified as temporary equity. At all other times, shares of Class A common stock are classified as stockholders’ equity. The Company’s Class A common stock feature certain redemption rights that are considered to be outside of the Company’s control and subject to the occurrence of uncertain future events. Accordingly, at June 30,year ended December 31, 2020 and December 31, 2019, 43,405,068 and 43,313,166 shares of Class A common stock are subject to possible redemption are presented as temporary equity, outside of the stockholders’ equity section of our condensed balance sheets, respectively.


Net Income Per Share

Net income per share is computed by dividing net income by the weighted-average number of shares of common stock outstandingdid not materially change during the periods. The Company has not consideredthree months ended March 31, 2021.

Recently Issued Accounting Pronouncements
See the effect of the warrants soldinformation set forth in the Initial Public OfferingNote 1,
 Organization and the Private PlacementSignificant Accounting Policies – Recent Accounting Pronouncements
, to purchase an aggregate of 18,583,333 shares of the Company’s Class A common stock in the calculation of diluted income per share, since their inclusion would be anti-dilutive under the treasury stock method.

The Company’sour unaudited condensed statement of operations include a presentation of income per share for common stock subject to redemption in a manner similar to the two-class method of income per share. Net income per share, basic and diluted for Class A common stock are calculated by dividing the interest income earned on investments and marketable securities held in the Trust Account of $211,780, net of applicable taxes of $83,974 and working capital of $110,177 (up to $1,000,000) available to be withdrawn from the Trust Account, resulting in a total of $17,629consolidated financial statements for the three months ended June 30, 2020 by the weighted average numberMarch 31, 2021 and 2020. included in “Part I, Financial Information - Item 1. Financial Statements” in this Quarterly Report.

43

Table of shares of Class A common stock outstanding for the period. Net income per share, basic and diluted for Class A common stock are calculated by dividing the interest income earned on investments and marketable securities held in the Trust Account of $1,670,961, net of applicable taxes of $429,902 and working capital of $322,037 (up to $1,000,000) available to be withdrawn from the Trust Account, resulting in a total of $919,022 for the six months ended June 30, 2020 by the weighted average number of shares of Class A common stock outstanding for the period. Net loss per share, basic and diluted for Class B common stock is calculated by dividing the net income, less income attributable to Class A common stock by the weighted average number of shares of Class B common stock outstanding for the period.

Recent Accounting Pronouncements

Our management does not believe that any recently issued, but not yet effective, accounting standards if currently adopted would have a material effect on the accompanying financial statements.

Off-Balance Sheet Arrangements

As of June 30, 2020, we did not have any off-balance sheet arrangements as defined in Item 303(a)(4)(ii) of Regulation S-K.

JOBS Act

On April 5, 2012, the JOBS Act was signed into law. The JOBS Act contains provisions that, among other things, relax certain reporting requirements for qualifying public companies. We will qualify as an “emerging growth company” and under the JOBS Act will be allowed to comply with new or revised accounting pronouncements based on the effective date for private (not publicly traded) companies. We are electing to delay the adoption of new or revised accounting standards, and as a result, we may not comply with new or revised accounting standards on the relevant dates on which adoption of such standards is required for non-emerging growth companies. As such, our financial statements may not be comparable to companies that comply with public company effective dates.

As an “emerging growth company”, we are not required to, among other things, (i) provide an auditor’s attestation report on our system of internal controls over financial reporting pursuant to Section 404, (ii) provide all of the compensation disclosure that may be required of non-emerging growth public companies under the Dodd-Frank Wall Street Reform and Consumer Protection Act, (iii) comply with any requirement that may be adopted by the PCAOB regarding mandatory audit firm rotation or a supplement to the auditor’s report providing additional information about the audit and the financial statements (auditor discussion and analysis), and (iv) disclose certain executive compensation related items such as the correlation between executive compensation and performance and comparisons of the CEO’s compensation to median employee compensation. These exemptions will apply for a period of five years following the completion of our initial public offering or until we are no longer an “emerging growth company,” whichever is earlier.

Contents

Item

ITEM 3. QuantitativeQUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK
Foreign Currency Risk
Our exposure to foreign currency exchange rate fluctuations is primarily the result of foreign subsidiaries and Qualitative Disclosures About Marketforeign branches primarily domiciled in Europe and Canada. We use financial derivative instruments to hedge foreign currency exchange rate risks associated with our Canadian subsidiary.
The assets and liabilities of our foreign subsidiaries and foreign branches, whose functional currencies are primarily Canadian dollars, British pounds and euros, respectively, are translated into U.S. dollars at exchange rates in effect at the balance sheet date. Income and expense items are translated at the average exchange rates prevailing during the period. The cumulative translation effects for subsidiaries using a functional currency other than the U.S. dollar are included in accumulated other comprehensive loss as a separate component of stockholders’ equity. We estimate that had the exchange rate in each country unfavorably changed by ten percent relative to the U.S. dollar, our consolidated income before taxes would have decreased by approximately $0.1 million for the three months ended March 31, 2021.
Equity Price Risk

We

As of March 31, 2021, 7,333,333 private placement warrants remained outstanding at a fair value of $26.7 million as of March 31, 2021. The warrant liability is stated at fair value at each reporting period with the change in fair value recorded on the Consolidated Statement of Operations and Comprehensive Loss until the warrants are a smaller reporting companyexercised, expire or other facts and circumstances lead the warrant liability to be reclassified as defined by Rule 12b-2an equity instrument. Based on the fair value of the Exchange Actprivate placement warrants outstanding as of March 31, 2021, a hypothetical decrease of 10% in the share price of the Company’s common stock would reduce the fair value of the warrant liability and result in an unrealized gain recognized in Change in fair value of warrant liability on the Consolidated Statement of Operations and Comprehensive Loss of $5.6 million. Similarly, based on the fair value of the private placement warrants outstanding as of March 31, 2021, a hypothetical increase of 10% in the share price of the Company’s common stock would increase the fair value of the warrant liability and result in an unrealized loss recognized in Change in fair value of warrant liability on the Consolidated Statement of Operations and Comprehensive Loss of $6.0 million.
Interest Rate Risk
Prior to the Transactions, interest rate exposure related primarily to the effect of interest rate changes on borrowings outstanding under our AR Facility, the revolving credit facility then in place, First Lien Term Loans, and Second Lien Term Loans.
Subsequent to the Transactions, interest rate exposure relates primarily to the effect of interest rate changes on borrowings outstanding under the New Term Loan Facility, New Revolving Credit Facility and Notes. As of the closing of the Transactions, we drew $100.0 million on the New Revolving Credit Facility, which was subject to an assumed interest rate of 2.75%. Additionally, we borrowed an aggregate principal amount of $1.325 billion on the New Term Loan Facility, which are subject to an assumed interest rate of 6.0% and $775.0 million in Notes, which is subject to a fixed interest rate of 6.5%.
We manage our interest rate risk through the use of derivative financial instruments. Specifically, we have entered into interest rate cap agreements to manage our exposure to potential interest rate increases that may result from fluctuations in LIBOR. We do not requireddesignate these derivatives as hedges for accounting purposes, and as a result, all changes in the fair value of derivatives, used to providehedge interest rates, are recorded in “Interest expense, net” in our Consolidated Statements of Operations and Comprehensive Loss.
As of March 31, 2021, we had interest rate cap contracts on $2.2 billion of notional value of principal from various financial institutions, with a maturity dates of January 24, 2022 to manage our exposure to interest rate movements on variable rate credit facilities when three-months LIBOR on term loans exceeds caps ranging from 3.25% to 3.50%. The aggregate fair value of our interest rate caps represented an outstanding net liability of $1.5 million as of March 31, 2021.
44

Table of Contents
In addition, we had interest rate cap contracts on an additional $650.0 million of notional value of principal from other financial institutions, with a maturity date of December 16, 2024 to manage our exposure to interest rate movements on variable rate credit facilities
when one-month LIBOR
on term loans exceeding a cap of 0.75%. The aggregate fair value of our interest rate caps represented an outstanding net asset of $7.3 million as of March 31, 2021.
Holding other variables constant, a change of
one-eighth
percentage point in the information otherwise required under this item.

weighted average interest rate above the floor of 0.75% on the New Term Loan Facility and New Revolving Credit Facility would have resulted in an increase of $ 0.2 million in interest expense, net of gains from interest rate caps, for the three months ended March 31, 2021.
In the future, in order to manage our interest rate risk, we may refinance our existing debt, enter into additional interest rate cap agreements or modify our existing interest rate cap agreement. However, we do not intend or expect to enter into derivative or interest rate cap transactions for speculative purposes.

ITEM 4. CONTROLS AND PROCEDURES
Material Weaknesses in Internal Control over Financial Reporting
On August 15, 2019, we concluded that our previously-issued audited consolidated financial statements and related notes as of and for the year ended December 31, 2018, should be restated to reflect the corrections of misstatements as a result of the Take 5 Matter. In connection with our investigation into the Take 5 Matter and the other error corrections, we identified material weaknesses in our internal control over financial reporting that continue to exist as of March 31, 2021. A material weakness is a deficiency, or a combination of deficiencies, in internal control over financial reporting such that there is a reasonable possibility that a material misstatement of our annual or interim consolidated financial statements will not be prevented or detected on a timely basis. Specifically, we identified material weaknesses in the design and operating effectiveness of our risk assessment and information and communication processes which contributed to the following material weaknesses:
We determined that we did not design and maintain effective controls related to our due diligence procedures for potential acquisitions with respect to databases and information technology systems used to recognize revenue and determine the satisfaction of performance obligations. Specifically, internal controls were not designed and maintained to assess the risks associated with potential acquisitions and the need to perform due diligence as part of purchase accounting with respect to databases and information technology systems utilized to determine the satisfaction of performance obligations, and to communicate and evaluate the results of due diligence.
We determined that we did not design and maintain effective controls to establish an appropriate basis for reliance on data and information in our information technology systems used for revenue recognition in certain of our newly acquired businesses. Specifically, internal controls were not designed and maintained to ensure the completeness and accuracy of system generated reports used to verify the satisfaction of performance obligations.
We determined that we did not design and maintain effective controls related to information and communication specifically with respect to our whistleblower complaint process to properly investigate, communicate and resolve whistleblower complaints and allegations related to accounting or other misconduct in a timely manner, and with respect to communication with appropriate parties. Specifically, internal controls were not designed and maintained to ensure that individuals conducting investigations into allegations of accounting or other misconduct had the appropriate expertise and supervision, and that the results of the investigations have been communicated to the appropriate parties or that other transactions are communicated to the appropriate parties.
45

Table of ContentsItem 4.
These material weaknesses resulted in restatement of our previously issued annual financial statements as of and for the year ended December 31, 2018 and interim consolidated financial information for the three months ended September 30, 2018, December 31, 2018, and March 31, 2019.
The Company
re-evaluated
its historical accounting for its warrants and concluded it must amend the accounting treatment of the private placement warrants (collectively, the “Warrants”) issued in connection with the initial public offering of Conyers Park II Acquisition Corp., (“Conyers Park”) and recorded to the Company’s consolidated financial statements as a result of the Company’s merger with Conyers Park (the “Merger”) and the reverse recapitalization that occurred on October 28, 2020. At that time, the Warrants were presented within equity and did not impact any reporting periods prior to the Merger. As such, we concluded that the Company’s previously issued consolidated financial statements as of and for the year ended December 31, 2020 included in our Annual Report on Form 10-K originally filed on March 16, 2021 should be and were revised. In connection with our re-evaluation of this matter, we identified an additional material weakness in our internal control over financial reporting that continues to exist as of March 31, 2021, as we did not design and maintain effective controls related to the evaluation of settlement features used to determine the classification of certain warrant instruments.
Additionally, all of the material weaknesses described above could result in a misstatement of our annual or interim consolidated financial statements or disclosures that would result in a material misstatement to our annual or interim financial statements that would not be prevented or detected.
Remediation Plan
We are in the process of designing and implementing measures to improve our internal control over financial reporting and remediate the material weaknesses. Our efforts include the following actions:
In order to validate more fully an acquisition target with databases and information technology systems used to recognize revenue and determine the satisfaction of performance obligations, we are designing and implementing policies and procedures to perform more robust risk assessment and due diligence procedures in connection with such potential acquisitions, including engaging third-party experts to evaluate such target companies’ databases or information technology, and enhancing the communication and evaluation of due diligence results, as appropriate. During the quarter ended March 31, 2021, we completed the design of policies and procedures related to the risk assessment and due diligence procedures in connection with potential acquisitions. We are in the process of implementing the policies and procedures as part of our internal control over financial reporting.
We are enhancing our procedures related to the risk assessment, and evaluation of the completeness and accuracy of our internal reporting processes with respect to newly acquired businesses, including with respect to the completeness and accuracy of reports used to verify the satisfaction of performance obligations under client contracts and the accuracy of recognized revenues. During the quarter ended March 31, 2021, we continued to make progress in enhancing our risk assessment procedures over newly acquired businesses, including establishing certain additional procedures to be performed over reports used in the recognition of revenue. Our efforts are ongoing in designing and implementing the related internal controls.
46

Table of Contents
We are designing, enhancing and implementing procedures and policies to promote timely and proper risk assessment, investigation, resolution, communication and disclosure of any whistleblower complaints or reported allegations of accounting or other misconduct. During the quarter ended March 31, 2021, we completed the design of the related internal controls and have begun implementing the associated changes in our internal controls.
We are designing and implementing various controls, including additional policies, procedures and training, to enhance our disclosure committee process and communication of pertinent information to the appropriate parties in connection with the issuance or reissuance of our consolidated financial statements. During the quarter ended March 31, 2021, we completed the design of the related internal controls and have begun implementing the associated changes in our internal controls.
We plan to design and implement a control activity to evaluate the settlement features used to determine the classification of certain warrant instruments. Specifically, this will include the evaluation and research of the complex accounting standards that apply to these instruments.
While these actions and planned actions are subject to ongoing management evaluation and will require validation and testing of the design and operating effectiveness of internal controls over a sustained period of financial reporting cycles, we are committed to the continuous improvement of our internal control over financial reporting and will continue to diligently review our internal control over financial reporting. The material weaknesses will not be considered remediated until management completes the design and implementation of the measures described above and the controls operate for a sufficient period of time and management has concluded, through testing, that these controls are effective.
Limitations on Effectiveness of Disclosure Controls and Procedures

In designing and evaluating our disclosure controls and procedures (as defined in
Rules 13a-15(e) and 15d-15(e) under
the Exchange Act), management recognizes that any controls and procedures, no matter how well designed and operated, can provide only reasonable assurance of achieving the desired control objectives. In addition, the design of disclosure controls and procedures must reflect the fact that there are resource constraints and that management is required to apply judgment in evaluating the benefits of possible controls and procedures relative to their costs.
Evaluation of Disclosure Controls and Procedures

Under the supervision and

Our management, with the participation of our management, including our principalchief executive officer and principalchief financial and accounting officer, we conducted an evaluation ofhas evaluated the effectiveness of our disclosure controls and procedures (as defined in Rules
13a-15(e)
and
15d-15(e)
under the Exchange Act) as of the end of the fiscal quarter ended June 30, 2020, as such term is defined in Rules 13a-15(e) and 15d-15(e) under the Exchange Act. period covered by this Quarterly Report on Form
10-Q.
Based on this evaluation, our chief executive officer and chief financial officer have concluded that, during the period covered by this report,as of March 31, 2021, our disclosure controls and procedures were effective.

Disclosure controls and procedures are designed to ensure that information required to be disclosed by us in our Exchange Act reports is recorded, processed, summarized, and reported withinnot

effective because of the time periods specified in the SEC’s rules and forms, and that such information is accumulated and communicated to our management, including our principal executive officer and principal financial officer or persons performing similar functions, as appropriate to allow timely decisions regarding required disclosure.

Changes in Internal Control over Financial Reporting

There was no changematerial weaknesses in our internal control over financial reporting described above.

However, after giving full consideration to these material weaknesses, and the additional analyses and other procedures that occurred during the fiscal quarter ended June 30, 2020 covered bywe performed to ensure that our consolidated financial statements included in this Quarterly Report on Form 10-Qwere prepared in accordance with U.S. generally accepted accounting principles, our management has concluded that has materially affected, or is reasonably likely to materially affect, our internal control overconsolidated financial reporting.

statements included in this Quarterly Report fairly present, in all material respects, our financial position, results of operations and cash flows for the periods presented.

47

Table of Contents
PART II – II—OTHER INFORMATION

Item 1.Legal Proceedings

None.

Item 1A.Risk Factors.

As

ITEM 1. LEGAL PROCEEDINGS
We are involved in various legal matters that arise in the ordinary course of our business. Some of these legal matters purport or may be determined to be class and/or representative actions, or seek substantial damages or penalties. Some of these legal matters relate to disputes regarding acquisitions. In connection with certain of the datebelow matters and other legal matters, we have accrued amounts that we believe are appropriate. There can be no assurance, however, that the above matters and other legal matters will not result in us having to make payments in excess of such accruals or that the above matters or other legal matters will not materially or adversely affect our business, financial position or results of operations.
Employment-Related Matters
We have also been involved in various litigation, including purported class or representative actions with respect to matters arising under the U.S. Fair Labor Standards Act, California Labor Code and Private Attorneys General Act. Many involve allegations for allegedly failing to pay wages and/or overtime, failing to provide meal and rest breaks and failing to pay reporting time pay, waiting time penalties and other penalties.
A former employee filed a complaint in California Superior Court, Santa Clara County in July 2017, which seeks civil damages and penalties on behalf of the plaintiff and similarly situated persons for various alleged wage and hour violations under the California Labor Code, including failure to pay wages and/or overtime, failure to provide meal and rest breaks, failure to pay reporting time pay, waiting time penalties and penalties pursuant to California’s Private Attorneys General Act. We filed a motion for summary judgment. The court granted our motion for summary judgment in March 2020, and plaintiff filed an appeal of the court’s ruling in May 2020. We have retained outside counsel to represent us and intend to vigorously defend our interests in this matter.
A former employee filed a complaint in California Superior Court, Orange County in September 2019, which seeks damages, penalties and injunctive relief on behalf of the plaintiff and similarly situated persons for various alleged wage and hour violations under the California Labor Code, including failure to pay wages and/or overtime, failure to provide meal and rest breaks, failure to reimburse employee expenses, failure to pay reporting time pay, failure to comply with wage statement requirements, waiting time penalties, violations of California law regarding post-employment nonsolicitation agreements and violations of California’s unfair competition law. In November 2019, the former employee filed a first amended complaint adding a claim for civil penalties on behalf of the plaintiff and similarly situated persons pursuant to California’s Private Attorneys General Act (“PAGA”) based on the preceding allegations. Plaintiff’s counsel requested dismissal of the class and individual claims so that only the PAGA claim will remain, and the court granted such action. The parties have previously pursued mediation, and in the future the parties may pursue further mediation, other dispute resolutions approaches, or continue with the discovery or motion process on this litigation. We have retained outside counsel to represent us and intend to vigorously defend our interests in this matter.
Proceedings Relating to Take 5
The following proceedings relate to the Take 5 Matter, which is discussed in greater detail in “
PART I, Financial Information —Item 1. Financial Statements—Note 10. Commitments and Contingencies”
and “
Risk Factors — Risks Related to the Company’s Business and Industry
” in this Quarterly ReportReport.
USAO and FBI Voluntary Disclosure and Investigation Related to Take 5
In connection with the Take 5 Matter, we voluntarily disclosed to the United States Attorney’s Office and the Federal Bureau of Investigation certain misconduct occurring at Take 5. We intend to cooperate in this and any other governmental investigation that may arise in connection with the Take 5 Matter. At this time, we cannot predict the ultimate outcome of any investigation related to the Take 5 Matter and are unable to estimate the potential impact such an investigation may have on Form 10-Q, thereus.
48

Table of Contents
Arbitration Proceedings Related to Take 5
In August 2019, as a result of the Take 5 Matter, we provided a written indemnification claim notice to the sellers of Take 5, or the Take 5 Sellers, seeking monetary damages (including interest, fees and costs) based on allegations of breach of the asset purchase agreement, or Take 5 APA, as well as fraud. In September 2019, the Take 5 Sellers initiated arbitration proceedings in the state of Delaware against us, alleging breach of the Take 5 APA as a result of our decision to terminate the operations of the Take 5 business and seeking monetary damages equal to all
unpaid earn-out payments
under the Take 5 APA (plus interest fees and costs). In 2020, the Take 5 Sellers amended their statement of claim to allege defamation, relating to statements we made to customers in connection with terminating the operations of the Take 5 business, and seeking monetary damages for the alleged injury to their reputation. We have filed our response to the Take 5 Sellers’ claims and asserted indemnification, fraud and other claims against the Take 5 Sellers as counterclaims and cross-claims in the arbitration proceedings. We are currently unable to estimate the potential impact related to these arbitration proceedings, but we have retained outside counsel to represent us in these matters and are vigorously pursuing our interests. The arbitration hearing for this matter is currently scheduled for the fourth quarter of 2021.
Other Legal Matters Related to Take 5
The Take 5 Matter may result in additional litigation against us, including lawsuits from clients, or governmental investigations, which may expose us to potential liability in excess of the amounts being offered by us as refunds to Take 5 clients. We are currently unable to determine the amount of any potential liability, costs or expenses (above the amounts already being offered as refunds) that may result from any lawsuits or investigations associated with the Take 5 Matter or determine whether any such issues will have any future material adverse effect on our financial position, liquidity or results of operations. Although we have insurance covering certain liabilities, we cannot assure that the insurance will be sufficient to cover any potential liability or expenses associated with the Take 5 Matter.
ITEM 1A.
RISK FACTORS
There have been no material changes to the risk factors disclosed under Part I, Item 1A “Risk Factors” in our annual reportthe 2020 Annual Report on Form 10-K filed with
10-K/A,
the SEC on March 30, 2020, except for the below risk factor. We may disclose changes to such factors or disclose additional factors from time to timecurrent effects of which are discussed in our future filings with the SEC.

The securitiesmore detail in which we invest the funds held in the trust account could bear a negative ratePart I, Item 2 “Management’s Discussion and Analysis of interest, which could reduce the valueFinancial Condition and Results of the assets held in trust such that the per-share redemption amount received by public stockholders may be less than $10.00 per share.

The proceeds held in the trust account are and will be invested only in U.S. government treasury obligations with a maturityOperations” of 185 days or less or in money market funds meeting certain conditions under Rule 2a-7 under the Investment Company Act, which invest only in direct U.S. government treasury obligations. While short-term U.S. government treasury obligations currently yield a positive rate of interest, they have briefly yielded negative interest rates in recent years. Central banks in Europe and Japan pursued interest rates below zero in recent years, and the Open Market Committee of the Federal Reserve has not ruled out the possibility that it may in the future adopt similar policies in the United States. In the event that we are unable to complete our initial business combination or make certain amendments to our amended and restated certificate of incorporation, our public stockholders are entitled to receive their pro-rata share of the proceeds held in the trust account, plus any interest income, net of funds not previously released to us to pay for our working capital requirements as well as our franchise and income taxes (less, in the case we are unable to complete our initial business combination, $100,000 of interest to pay dissolution expenses). Negative interest rates could reduce the value of the assets held in trust such that the per-share redemption amount received by public stockholders may be less than $10.00 per share.

Item 2.Unregistered Sales of Equity Securities and Use of Proceeds from Registered Securities

Unregistered Sales

On May 2, 2019, the Sponsor paid $25,000, or approximately $0.002 per share, on behalf of the Company in exchange for a capital contribution and in consideration of 11,500,000 shares of Class B common stock, par value $0.0001 per share. Such securities were issued in connection with the Company’s organization pursuant to the exemption from registration contained in Section 4(a)(2) of the Securities Act of 1933, as amended (the “Securities Act”). On September 3, 2019, the remainder of the underwriters’ over-allotment option expired and the Sponsor forfeited 250,000 Founder Shares. As of June 30, 2020, there were 11,250,000 shares of Class B common stock outstanding.

On July 22, 2019, the Sponsor purchased 7,333,333 Private Placement Warrants, each exercisable to purchase one share of Class A common stock at $11.50 per share, at a price of $1.50 per warrant ($11,000,000 in the aggregate), in a private placement that closed simultaneously with the closing of the Initial Public Offering. This issuance was made pursuant to the exemption from registration contained in Section 4(a)(2) of the Securities Act.

No underwriting discounts or commissions were paid with respect to such sales.

Use of Proceeds

In connection with the Initial Public Offering, we incurred offering costs of approximately $25.36 million (including underwriting commissions of approximately $9.0 million and deferred underwriting commissions of approximately $15.75 million). Other incurred offering costs consisted principally preparation fees related to the Initial Public Offering. After deducting the underwriting discounts and commissions (excluding the deferred portion, which amount will be payable upon consummation of the Initial Business Combination, if consummated) and the Initial Public Offering expenses, $450 million of the net proceeds from our Initial Public Offering and certain of the proceeds from the private placement of the Private Placement Warrants (or $10.00 per Unit sold in the Initial Public Offering) was placed in the Trust Account. The net proceeds of the Initial Public Offering and certain proceeds from the sale of the Private Placement Warrants are held in the Trust Account and invested as described elsewhere in this Quarterly Report on Form

10-Q.

There has been no material change In

addition, the known and unknown impacts caused by the
COVID-19
pandemic and actions taken in response to it by governments, businesses, and individuals, may give rise to or amplify the risk factors disclosed in the planned use2020 Annual Report on Form
10-K.
These risks are not the only risks that may affect us. Additional risks that we are not aware of or do not believe are material at the proceeds from the Initial Public Offeringtime of this filing may also become important factors that adversely affect our business.
Item 2. Unregistered Sales of Equity Securities and Private Placement as is described in the Company’s final prospectus related to the Initial Public Offering.

Use of Proceeds

None
Item 3.Defaults Upon Senior Securities

None.

Item 3. Defaults Upon Senior Securities
None
Item 4.Mine Safety Disclosures

Not applicable.

Item 4. Mine Safety Disclosures
None
Item 5. Other Information
None
49

Table of Contents
ITEM 6. Exhibits
The following exhibits are filed with this Report:
Item 5.Other Information

None.

Item 6.Exhibits.

Exhibit

Number
  
Description
31.1*
  31.1  Certification of Chief Executive Officer Pursuantpursuant to Rules Rule 13a-14(a) and 15d-14(a) under of the Securities Exchange Act of 1934 as Adopted Pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.
31.2*
  31.2  Certification of Chief Financial Officer Pursuantpursuant to Rules Rule 13a-14(a) and 15d-14(a) under of the Securities Exchange Act of 1934 as Adopted Pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.
32.1*
  32.1  Certification of Chief Executive Officer Pursuantpursuant to Rule 13a-14(b) of the Securities Exchange Act of 1934 and 18 U.S.C. Section 1350 as Adopted Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002.
32.2*
  32.2  Certification of Chief Financial Officer Pursuantpursuant to Rule 13a-14(b) of the Securities Exchange Act of 1934 and 18 U.S.C. Section 1350 as Adopted Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002.
101.INS  Inline XBRL Instance Document – the instance document does not appear in the Interactive Data File because its XBRL tags are embedded within the Inline XBRL document
101.SCH  Inline XBRL Taxonomy Extension Schema Document
101.CAL  Inline XBRL Taxonomy Extension Calculation Linkbase Document
101.DEF  
Inline XBRL Taxonomy Extension Definition Linkbase Document
101.LAB  Inline XBRL Taxonomy Extension Label Linkbase Document
101.PRE  Inline XBRL Taxonomy Extension Presentation Linkbase Document
104Cover Page Interactive Data File (formatted as Inline XBRL and contained in Exhibit 101)

***
 

*These certifications are furnished to the SEC pursuant to Section 906 of the Sarbanes-Oxley Act of 2002 and are deemed not filed for purposes of Section 18 of the Securities Exchange Act of 1934, as amended, nor shall they be deemed incorporated by reference in any filing under the Securities Act of 1933, except as shall be expressly set forth by specific reference in such filing.

50


Table of Contents
SIGNATURES

Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the registrantRegistrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized on this August 13, 2020.

authorized.
CONYERS PARK II ACQUISITION CORP.
ADVANTAGE SOLUTIONS INC.
By: /s/ Tanya Domier
By:/s/ David J. West
 Name: David J. WestTanya Domier
 Title:Chief Executive Officer and Director
Date:May 17, 2021
By:/s/ Brian Stevens
Brian Stevens
Chief Financial Officer and Chief Operating Officer (Principal Financial Officer)
Date:May 17, 2021

23

 

51