UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

FORM 10-Q



☒	Quarterly Report Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934
	For the quarterly period ended	~~September~~June 30, ~~2019~~2020

	OR

☐	Transition Report Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 For the transition period from to

Commission File Number 001-36911

ETSY, INC.

(Exact name of registrant as specified in its charter)



Delaware			20-4898921
(State or other jurisdiction of incorporation or organization)			(I.R.S. Employer Identification No.)

117 Adams Street	Brooklyn	NY	11201
(Address of principal executive offices)			(Zip code)

(718) 880-3660

(Registrant’s telephone number, including area code)

Securities registered pursuant to Section 12(b) of the ~~Securities Exchange Act of 1934:~~Act:



Title of each class		Trading Symbol(s)	Name of each exchange on which registered
Common Stock	$0.001 par value per share	ETSY	The Nasdaq Global Select Market

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes x No ¨

Indicate by check mark whether the registrant has submitted electronically every Interactive Data File required to be submitted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit such files). Yes x No ¨

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, a smaller reporting company, or an emerging growth company. See the definitions of “large accelerated filer,” “accelerated filer,” “smaller reporting company,” and “emerging growth company” in Rule 12b-2 of the Exchange Act.



Large Accelerated Filer	☒	Accelerated Filer	☐
Non-accelerated Filer	☐	Smaller Reporting Company	☐
Non-accelerated Filer		Emerging Growth Company	☐

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ¨

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). Yes ☐ No x

The number of shares of common stock outstanding as of ~~October 25, 2019~~August 3, 2020 was ~~118,488,696.~~119,327,613.

Etsy, Inc.

Table of Contents



		Page
	Note Regarding Forward-Looking Statements	3
	Part I - Financial Information	4
Item 1.	Consolidated Financial Statements (Unaudited)	4
	Consolidated Balance Sheets ~~as of September 30, 2019 and December 31, 2018~~	4
	Consolidated Statements of Operations ~~for the three and nine months ended September 30, 2019 and 2018~~	5
	Consolidated Statements of Comprehensive Income ~~for the three and nine months ended September 30, 2019 and 2018~~	6
	Consolidated ~~Statement~~Statements of Changes in ~~Stockholders'~~Stockholders’ Equity ~~for the three and nine months ended September 30, 2019 and 2018~~	7
	Condensed Consolidated Statements of Cash Flows ~~for the nine months ended September 30, 2019 and 2018~~	9
	Notes to Consolidated Financial Statements	11
Item 2.	Management’s Discussion and Analysis of Financial Condition and Results of Operations	3327
Item 3.	Quantitative and Qualitative Disclosures About Market Risk	5145
Item 4.	Controls and Procedures	5246
	Part II - Other Information	5347
Item 1.	Legal Proceedings	5347
Item 1A.	Risk Factors	5347
Item 2.	Unregistered Sales of Equity Securities and Use of Proceeds	7673
Item 3.	Defaults Upon Senior Securities	7673
Item 4.	Mine Safety Disclosures	7673
Item 5.	Other Information	7673
Item 6.	Exhibits	7774
	Signatures	7875

Unless the context otherwise requires, we use the terms “Etsy,” the “Company,” “we,” ~~“us”~~“us,” and “our” in this Quarterly Report on Form 10-Q (“Quarterly Report”), to refer to Etsy, Inc. and, where appropriate, our consolidated subsidiaries.

See “~~Management’s~~“Management’s Discussion and Analysis of Financial Condition and Results of ~~Operations~~—Operations—Key Operating and Financial Metrics” for the definitions of the following terms used in this Quarterly Report: “active buyer,” “active seller,” “Adjusted EBITDA,” “GMS,” “international GMS,” and “mobile GMS.”

Etsy has used, and intends to continue using, its investor relations website and the Etsy News Blog (blog.etsy.com/news) to disclose material non-public information and to comply with its disclosure obligations under Regulation FD. Accordingly, you should monitor our investor relations website and the Etsy News Blog in addition to following our press releases, SEC filings, and public conference calls and webcasts.

NOTE REGARDING FORWARD-LOOKING STATEMENTS

This Quarterly Report contains forward-looking statements within the meaning of the federal securities laws. Forward-looking statements include information relating to the ~~strategic fit, benefit of and impact on our financial performance of our acquisition of Reverb Holdings, Inc. (“Reverb”), the~~ impact of our strategy, marketing, and product investments on future gross merchandise sales (“GMS”) and revenue growth, the ~~cost and timing~~impact of our ~~cloud migration,~~“Right to Win” strategy and levers for growth, the impact of ~~state sales tax laws as states continue to implement marketplace taxes and~~ongoing settlement of intercompany balances on future foreign exchange rate volatility, our free shipping initiative, and our new Offsite Ads offering on our future financial ~~performance.~~performance, and the uncertain impacts that the COVID-19 pandemic may have on our business, strategy, operating results, key metrics, financial condition, profitability, and cash flows and changes in overall level of consumer spending and volatility in the global economy. Forward-looking statements include all statements that are not historical facts. In some cases, forward-looking statements can be identified by terms such as “anticipates,” “believes,” “could,” “estimates,” “expects,” “intends,” “may,” “plans,” “potential,” “predicts,” “projects,” “seeks,” “should,” “will,” “would” or similar expressions and the negatives of those terms.

Forward-looking statements are not guarantees of performance and involve known and unknown risks, uncertainties, and other factors that may cause our actual results, performance, or achievements to be materially different from any future results, performance, or achievements expressed or implied by the forward-looking statements. Those risks include those described in the section titled “Risk Factors” and elsewhere in this Quarterly Report. Given these uncertainties, you should read this Quarterly Report in its entirety and not place undue reliance on any forward-looking statements in this Quarterly Report.

In addition, statements that “we believe” and similar statements reflect our beliefs and opinions on the relevant subject. These statements are based upon information available to us as of the date of this Quarterly Report and, although we believe such information forms a reasonable basis for such statements, such information may be limited or incomplete, and our statements should not be read to indicate that we have conducted an exhaustive inquiry into, or review of, all potentially available relevant information. These statements are inherently uncertain and investors are cautioned not to unduly rely upon these statements.

Moreover, we operate in a competitive and rapidly changing environment. New risks and uncertainties emerge from time to time and it is not possible for us to predict all risks and uncertainties that could have an impact on the forward-looking statements made in this Quarterly Report. In light of these risks, uncertainties, and assumptions, the future events and trends discussed in this Quarterly Report may not occur and actual results could differ materially and adversely from those anticipated or implied in the forward-looking statements.

In addition, the global economic climate and additional or unforeseen effects from the COVID-19 pandemic may amplify many of these risks.

Forward-looking statements represent our beliefs and assumptions only as of the date of this Quarterly Report. We disclaim any obligation to update forward-looking statements.

Table of Contents

PART I - FINANCIAL INFORMATION

Item 1. Consolidated Financial Statements (Unaudited).

Etsy, Inc.

Consolidated Balance Sheets (Unaudited)

(In thousands, except share and per share amounts)


	As of September 30, 2019			As of December 31, 2018			As of June 30, 2020			As of December 31, 2019
ASSETS
Current assets:
Cash and cash equivalents	$	671,769		$	366,985		$	677,524		$	443,293
Short-term investments	180,170			257,302			365,659			373,959
Accounts receivable, net of allowance for doubtful accounts of $5,291 and $4,720 as of September 30, 2019 and December 31, 2018, respectively	12,494			12,244
Accounts receivable, net of expected credit losses of $6,182 and $5,033 as of June 30, 2020 and December 31, 2019, respectively							16,527			15,386
Prepaid and other current assets	43,934			22,686			30,768			38,614
Funds receivable and seller accounts	37,473			21,072			103,857			49,786
Total current assets	945,840			680,289			1,194,335			921,038
Restricted cash	5,341			5,341			5,341			5,341
Property and equipment, net of accumulated depreciation and amortization of $108,972 and $85,440 as of September 30, 2019 and December 31, 2018, respectively	153,262			120,179
Property and equipment, net of accumulated depreciation and amortization of $141,307 and $120,084 as of June 30, 2020 and December 31, 2019, respectively							126,187			144,864
Goodwill	138,474			37,482			138,757			138,731
Intangible assets, net of accumulated amortization of $13,005 and $7,378 as of September 30, 2019 and December 31, 2018, respectively	202,102			34,589
Intangible assets, net of accumulated amortization of $17,293 and $16,911 as of June 30, 2020 and December 31, 2019, respectively							191,685			199,236
Deferred tax assets	22,380			23,464			8,336			14,257
Long-term investments	4,765			—			73,143			89,343
Other assets	27,034			507			24,247			29,542
Total assets	$	1,499,198		$	901,851		$	1,762,031		$	1,542,352
LIABILITIES AND STOCKHOLDERS’ EQUITY
Current liabilities:
Accounts payable	$	23,416		$	26,545		$	15,978		$	26,324
Accrued expenses	70,325			49,158			134,016			88,345
Finance lease obligations—current	8,770			3,884			8,073			8,275
Funds payable and amounts due to sellers	37,473			21,072			103,857			49,786
Deferred revenue	7,434			7,478			9,181			7,617
Other current liabilities	7,289			3,925			8,474			8,181
Total current liabilities	154,707			112,062			279,579			188,528
Finance lease obligations—net of current portion	55,576			2,095			49,258			53,611
Deferred tax liabilities	83,130			30,455			66,301			64,497
Facility financing obligation	—			59,991
Long-term debt, net	776,127			276,486			803,227			785,126
Other liabilities	40,396			19,864			39,491			43,956
Total liabilities	1,109,936			500,953			1,237,856			1,135,718
Commitments and contingencies (Note 12)
Commitments and contingencies (Note 10)
Stockholders’ equity:
Common stock ($0.001 par value, 1,400,000,000 shares authorized as of September 30, 2019 and December 31, 2018; 118,449,657 and 119,771,702 shares issued and outstanding as of September 30, 2019 and December 31, 2018, respectively)	119			120
Preferred stock ($0.001 par value, 25,000,000 shares authorized as of September 30, 2019 and December 31, 2018)	—			—
Common stock ($0.001 par value, 1,400,000,000 shares authorized as of June 30, 2020 and December 31, 2019; 119,140,637 and 118,342,772 shares issued and outstanding as of June 30, 2020 and December 31, 2019, respectively)							119			119
Preferred stock ($0.001 par value, 25,000,000 shares authorized as of June 30, 2020 and December 31, 2019)							—			—
Additional paid-in capital	637,176			562,033			675,213			642,628
Accumulated deficit	(236,510		)	(153,442		)	(143,458		)	(227,414		)
Accumulated other comprehensive loss	(11,523		)	(7,813		)	(7,699		)	(8,699		)
Total stockholders’ equity	389,262			400,898			524,175			406,634
Total liabilities and stockholders’ equity	$	1,499,198		$	901,851		$	1,762,031		$	1,542,352

The accompanying notes are an integral part of these ~~Consolidated Financial Statements~~consolidated financial statements

Table of Contents

Etsy, Inc.

Consolidated Statements of Operations (Unaudited)

(In thousands, except share and per share amounts)


	Three Months Ended September 30,						Nine Months Ended September 30,						Three Months Ended June 30,						Six Months Ended June 30,
	2019			2018			2019			2018			2020			2019			2020			2019
Revenue	$	197,947		$	150,366		$	548,381		$	403,665		$	428,737		$	181,095		$	656,792		$	350,434
Cost of revenue	68,949			46,947			180,212			133,651			111,381			58,605			193,797			111,263
Gross profit	128,998			103,419			368,169			270,014			317,356			122,490			462,995			239,171
Operating expenses:
Marketing	50,098			39,516			131,536			94,651			114,707			45,994			163,212			81,438
Product development	32,465			24,418			86,177			68,707			45,233			28,765			83,015			53,712
General and administrative	32,203			20,748			86,733			61,359			38,276			29,883			72,263			54,530
Total operating expenses	114,766			84,682			304,446			224,717			198,216			104,642			318,490			189,680
Income from operations	14,232			18,737			63,723			45,297			119,140			17,848			144,505			49,491
Other (expense) income:
Interest expense	(5,077		)	(6,135		)	(14,408		)	(16,024		)	(10,026		)	(4,678		)	(19,993		)	(9,331		)
Interest and other income	2,883			2,367			9,659			5,902			1,732			3,391			5,345			6,776
Foreign exchange loss	(1,949		)	(373		)	(1,079		)	(2,973		)
Foreign exchange gain (loss)													1,470			(192		)	(7,848		)	870
Total other expense	(4,143		)	(4,141		)	(5,828		)	(13,095		)	(6,824		)	(1,479		)	(22,496		)	(1,685		)
Income before income taxes	10,089			14,596			57,895			32,202			112,316			16,369			122,009			47,806
Benefit for income taxes	4,712			5,298			6,708			4,038
(Provision) benefit for income taxes													(15,891		)	1,854			(13,062		)	1,996
Net income	$	14,801		$	19,894		$	64,603		$	36,240		$	96,425		$	18,223		$	108,947		$	49,802
Net income per share attributable to common stockholders:
Basic	$	0.12		$	0.17		$	0.54		$	0.30		$	0.81		$	0.15		$	0.92		$	0.42
Diluted	$	0.12		$	0.15		$	0.51		$	0.29		$	0.75		$	0.14		$	0.88		$	0.38
Weighted-average common shares outstanding:
Basic	120,351,095			119,870,711			120,090,291			120,469,066			118,865,885			120,198,526			118,483,712			119,848,289
Diluted	126,243,168			129,086,137			126,471,364			126,497,281			134,408,041			130,807,743			133,238,316			130,463,025

The accompanying notes are an integral part of these ~~Consolidated Financial Statements~~consolidated financial statements

Table of Contents

Etsy, Inc.

Consolidated Statements of Comprehensive Income (Unaudited)

(In thousands)


	Three Months Ended September 30,						Nine Months Ended September 30,						Three Months Ended June 30,				Six Months Ended June 30,
	2019			2018			2019			2018			2020		2019		2020			2019
Net income	$	14,801		$	19,894		$	64,603		$	36,240		$	96,425	$	18,223	$	108,947		$	49,802
Other comprehensive loss:
Other comprehensive income (loss):
Cumulative translation adjustment	(3,948		)	(544		)	(4,027		)	(696		)	2,538		982		(133		)	(79		)
Unrealized (losses) gains on marketable securities, net of tax of $97, $0, $97, and $0, respectively	(160		)	5			317			(12		)
Total other comprehensive loss	(4,108		)	(539		)	(3,710		)	(708		)
Unrealized gains on marketable securities, net of tax expense of $142, $0, $347, and $0, respectively													462		378		1,133			477
Total other comprehensive income													3,000		1,360		1,000			398
Comprehensive income	$	10,693		$	19,355		$	60,893		$	35,532		$	99,425	$	19,583	$	109,947		$	50,200

The accompanying notes are an integral part of these ~~Consolidated Financial Statements~~consolidated financial statements

Table of Contents

Etsy, Inc.

Consolidated ~~Statement~~Statements of Changes in Stockholders’ Equity (Unaudited)

(In thousands, except share amounts)



	Three Months Ended June 30, 2020
	Common Stock			Additional Paid-in Capital			Accumulated Deficit			Accumulated Other Comprehensive Loss			Total
	Common Stock
	Shares	Amount
Balance as of March 31, 2020	118,376,782	$	118	$	657,311		$	(239,883	)	$	(10,699	)	$	406,847
Stock-based compensation	—	—		16,975			—			—			16,975
Exercise of vested options	510,113	1		7,280			—			—			7,281
Vesting of restricted stock units, net of shares withheld	253,742	—		(6,353		)	—			—			(6,353		)
Other comprehensive income	—	—		—			—			3,000			3,000
Net income	—	—		—			96,425			—			96,425
Balance as of June 30, 2020	119,140,637	$	119	$	675,213		$	(143,458	)	$	(7,699	)	$	524,175


	Common Stock					Additional Paid-in Capital			Accumulated Deficit			Accumulated Other Comprehensive Loss			Total			Six Months Ended June 30, 2020
	Common Stock																	Common Stock					Additional Paid-in Capital			Accumulated Deficit			Accumulated Other Comprehensive Loss			Total
	Shares		Amount															Common Stock
Balance as of December 31, 2018	119,771,702		$	120		$	562,033		$	(153,442	)	$	(7,813	)	$	400,898
Cumulative effect adjustment related to the adoption of the leasing standard	—		—			—			7,116			—			7,116
																		Shares		Amount			Additional Paid-in Capital			Accumulated Deficit			Accumulated Other Comprehensive Loss			Total
Balance as of December 31, 2019																		118,342,772		$	119
Stock-based compensation	—		—			8,616			—			—			8,616			—		—
Exercise of vested options	534,693		1			5,929			—			—			5,930			957,999		1			12,176			—			—			12,177
Vesting of restricted stock units, net of shares withheld	159,403		—			(5,672		)	—			—			(5,672		)	382,972		—			(10,551		)	—			—			(10,551		)
Stock repurchase	(532,412	)	(1		)	—			(27,491		)	—			(27,492		)	(543,106	)	(1		)	—			(24,991		)	—			(24,992		)
Other comprehensive loss	—		—			—			—			(962		)	(962		)
Net income	—		—			—			31,579			—			31,579
Balance as of March 31, 2019	119,933,386		$	120		$	570,906		$	(142,238	)	$	(8,775	)	$	420,013
Stock-based compensation	—		—			11,280			—			—			11,280
Exercise of vested options	154,197		—			1,910			—			—			1,910
Vesting of restricted stock units, net of shares withheld	247,941		—			(10,485		)	—			—			(10,485		)
Other comprehensive income	—		—			—			—			1,360			1,360			—		—			—			—			1,000			1,000
Net income	—		—			—			18,223			—			18,223			—		—			—			108,947			—			108,947
Balance as of June 30, 2019	120,335,524		$	120		$	573,611		$	(124,015	)	$	(7,415	)	$	442,301
Stock-based compensation	—		—			12,323			—			—			12,323
Exercise of vested options	85,390		—			1,094			—			—			1,094
Issuance of convertible senior notes, net of issuance costs and taxes	—		—			115,891			—			—			115,891
Purchase of capped call, net of taxes	—		—			(58,294		)	—			—			(58,294		)
Vesting of restricted stock units, net of shares withheld	173,660		1			(7,449		)	—			—			(7,448		)
Stock repurchase	(2,144,917	)	(2		)	—			(127,296		)	—			(127,298		)
Other comprehensive loss	—		—			—			—			(4,108		)	(4,108		)
Net income	—		—			—			14,801			—			14,801
Balance as of September 30, 2019	118,449,657		$	119		$	637,176		$	(236,510	)	$	(11,523	)	$	389,262
Balance as of June 30, 2020																		119,140,637		$	119		$	675,213		$	(143,458	)	$	(7,699	)	$	524,175

Table of Contents

Etsy, Inc.

Consolidated Statements of Changes in Stockholders’ Equity (Unaudited)

(In thousands, except share amounts)


	Common Stock					Additional Paid-in Capital			Accumulated Deficit			Accumulated Other Comprehensive Loss			Total			Three Months Ended June 30, 2019
	Common Stock																	Common Stock			Additional Paid-in Capital			Accumulated Deficit			Accumulated Other Comprehensive Loss			Total
	Shares		Amount															Common Stock
Balance as of December 31, 2017	121,769,238		$	122		$	499,441		$	(96,290	)	$	(6,379	)	$	396,894
Stock-based compensation	—		—			6,704			—			—			6,704
Exercise of vested options	887,906		1			10,248			—			—			10,249
Issuance of convertible senior notes, net of issuance costs and taxes	—		—			54,184			—			—			54,184
Purchase of capped call, net of taxes	—		—			(26,243		)	—			—			(26,243		)
Vesting of restricted stock units, net of shares withheld	104,849		—			(1,780		)	—			—			(1,780		)
Stock repurchase	(2,807,393	)	(3		)	—			(68,583		)	—			(68,586		)
Other comprehensive income	—		—			—			—			98			98
Net income	—		—			—			12,967			—			12,967
Balance as of March 31, 2018	119,954,600		$	120		$	542,554		$	(151,906	)	$	(6,281	)	$	384,487
Stock-based compensation	—		—			9,179			—			—			9,179
Exercise of vested options	59,736		—			476			—			—			476
Issuance of convertible senior notes, net of issuance costs and taxes	—		—			30			—			—			30
Vesting of restricted stock units, net of shares withheld	253,989		—			(6,118		)	—			—			(6,118		)
Stock repurchase	(722,941	)	—			—			(21,075		)	—			(21,075		)
Other comprehensive loss	—		—			—			—			(267		)	(267		)
Net income	—		—			—			3,379			—			3,379
Balance as of June 30, 2018	119,545,384		$	120		$	546,121		$	(169,602	)	$	(6,548	)	$	370,091
																		Shares	Amount		Additional Paid-in Capital			Accumulated Deficit			Accumulated Other Comprehensive Loss			Total
Balance as of March 31, 2019																		119,933,386	$	120
Stock-based compensation	—		—			9,563			—			—			9,563			—	—
Exercise of vested options	407,244		—			4,848			—			—			4,848			154,197	—		1,910			—			—			1,910
Vesting of restricted stock units, net of shares withheld	292,046		1			(9,239		)	—			—			(9,238		)	247,941	—		(10,485		)	—			—			(10,485		)
Stock repurchase	—		(1		)	—			1			—			—
Other comprehensive loss	—		—			—			—			(539		)	$	(539	)
Other comprehensive income																		—	—		—			—			1,360			1,360
Net income	—		—			—			19,894			—			19,894			—	—		—			18,223			—			18,223
Balance as of September 30, 2018	120,244,674		$	120		$	551,293		$	(149,707	)	$	(7,087	)	$	394,619
Balance as of June 30, 2019																		120,335,524	$	120	$	573,611		$	(124,015	)	$	(7,415	)	$	442,301



	Six Months Ended June 30, 2019
	Common Stock					Additional Paid-in Capital			Accumulated Deficit			Accumulated Other Comprehensive Loss			Total
	Common Stock
	Shares		Amount
Balance as of December 31, 2018	119,771,702		$	120		$	562,033		$	(153,442	)	$	(7,813	)	$	400,898
Cumulative effect adjustment related to the adoption of the leasing standard	—		—			—			7,116			—			7,116
Stock-based compensation	—		—			19,896			—			—			19,896
Exercise of vested options	688,890		1			7,839			—			—			7,840
Vesting of restricted stock units, net of shares withheld	407,344		—			(16,157		)	—			—			(16,157		)
Stock repurchase	(532,412	)	(1		)	—			(27,491		)	—			(27,492		)
Other comprehensive income	—		—			—			—			398			398
Net income	—		—			—			49,802			—			49,802
Balance as of June 30, 2019	120,335,524		$	120		$	573,611		$	(124,015	)	$	(7,415	)	$	442,301

The accompanying notes are an integral part of these ~~Consolidated Financial Statements~~consolidated financial statements

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Etsy, Inc.

Condensed Consolidated Statements of Cash Flows (Unaudited)

(In thousands)


	Nine Months Ended September 30,						Six Months Ended June 30,
	2019			2018			2020			2019
Cash flows from operating activities
Net income	$	64,603		$	36,240		$	108,947		$	49,802
Adjustments to reconcile net income to net cash provided by operating activities:
Stock-based compensation expense	31,056			23,987			30,536			18,919
Depreciation and amortization expense	32,760			19,116			29,334			19,952
Bad debt expense	7,464			3,617			5,904			4,146
Foreign exchange loss	25			2,717
Other non-cash losses, net	9,836			6,914
Foreign exchange loss (gain)							10,394			(1,240		)
Non-cash interest expense							17,026			6,792
Deferred income taxes	(6,708		)	(4,038		)	7,389			(1,996		)
Changes in operating assets and liabilities, net of effects from purchase of acquired company:
Other non-cash expense (income), net							1,845			(478		)
Changes in operating assets and liabilities:
Current assets	(23,131		)	(24,874		)	(51,975		)	(51,284		)
Non-current assets	2,839			32			4,994			2,037
Current liabilities	13,748			28,487			90,707			37,626
Non-current liabilities	(4,153		)	4,678			(5,006		)	(2,982		)
Net cash provided by operating activities	128,339			96,876			250,095			81,294
Cash flows from investing activities
Acquisition of businesses, net of cash acquired	(271,353		)	—
Cash paid for asset acquisition and intangible assets	(1,898		)	(35,323		)
Purchases of property and equipment	(5,889		)	(442		)	(209		)	(3,747		)
Development of internal-use software	(6,242		)	(13,674		)	(2,043		)	(4,669		)
Purchases of marketable securities	(318,221		)	(359,182		)	(181,198		)	(305,391		)
Sales of marketable securities	395,348			164,443			206,182			265,852
Net cash used in investing activities	(208,255		)	(244,178		)
Net cash provided by (used in) investing activities							22,732			(47,955		)
Cash flows from financing activities
Payment of tax obligations on vested equity awards	(23,605		)	(17,136		)	(10,551		)	(16,157		)
Repurchase of stock	(154,790		)	(89,661		)	(24,992		)	(27,492		)
Proceeds from exercise of stock options	8,934			15,573			12,177			7,840
Proceeds from issuance of convertible senior notes	650,000			345,000
Payment of debt issuance costs	(11,142		)	(9,962		)	(14		)	(1,392		)
Purchase of capped call	(76,180		)	(34,224		)
Payments on finance lease obligations	(8,177		)	(4,748		)	(4,927		)	(5,475		)
Payments on facility financing obligation	—			(7,817		)
Other financing, net	3,148			3,977			(10,196		)	2,072
Net cash provided by financing activities	388,188			201,002
Net cash used in financing activities							(38,503		)	(40,604		)
Effect of exchange rate changes on cash	(3,488		)	(6,415		)	(93		)	(561		)
Net increase in cash, cash equivalents, and restricted cash	304,784			47,285
Net increase (decrease) in cash, cash equivalents, and restricted cash							234,231			(7,826		)
Cash, cash equivalents, and restricted cash at beginning of period	372,326			320,783			448,634			372,326
Cash, cash equivalents, and restricted cash at end of period	$	677,110		$	368,068		$	682,865		$	364,500

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Etsy, Inc.

Condensed Consolidated Statements of Cash Flows (Unaudited)

(In thousands)


	Nine Months Ended September 30,				Six Months Ended June 30,
	2019		2018		2020		2019
Supplemental non-cash disclosures:
Stock-based compensation capitalized in development of capitalized software	$	1,163	$	1,459	$	424	$	977
Additions to development of internal-use software and property and equipment included in accounts payable and accrued expenses	$	1,444	$	1,354	$	658	$	2,637
Debt issuance costs included in accounts payable and accrued expenses	$	900	$	—
Additions to intangible assets included in other current liabilities					$	—	$	1,720
Right-of-use assets obtained in exchange for new lease liabilities:
Finance leases	$	657	$	1,909	$	370	$	333

The following table provides a reconciliation of cash, cash equivalents, and restricted cash reported within the Consolidated Balance Sheets that sum to the total of the same such amounts shown above:


	Nine Months Ended September 30,				Six Months Ended June 30,
	2019		2018		2020		2019
Beginning balance:
Cash and cash equivalents	$	366,985	$	315,442	$	443,293	$	366,985
Restricted cash	5,341		5,341		5,341		5,341
Total cash, cash equivalents, and restricted cash	$	372,326	$	320,783	$	448,634	$	372,326

Ending balance:
Cash and cash equivalents	$	671,769	$	362,727	$	677,524	$	359,159
Restricted cash	5,341		5,341		5,341		5,341
Total cash, cash equivalents, and restricted cash	$	677,110	$	368,068	$	682,865	$	364,500

The accompanying notes are an integral part of these ~~Consolidated Financial Statements~~consolidated financial statements

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Etsy, Inc.

Notes to Consolidated Financial Statements

Note 1—Basis of Presentation and Summary of Significant Accounting Policies

Description of Business

Etsy, Inc. (the “Company” or “Etsy”) operates two-sided online marketplaces that connect millions of passionate and creative buyers and sellers. Our primary marketplace, Etsy.com, is the global marketplace for unique and creative goods. The Company generates revenue primarily from transaction, ~~and~~ listing, ~~fees,~~and payments processing fees, and on-site advertising ~~services,~~and shipping label ~~sales, Pattern fees, and Etsy Plus subscription fees.~~services.

Basis of Consolidation

The ~~Consolidated Financial Statements~~consolidated financial statements include the accounts of Etsy and its wholly-owned subsidiaries. All intercompany balances and transactions have been eliminated in consolidation. ~~On August 15, 2019, Etsy acquired all~~

Basis of the issued and outstanding capital stock of Reverb Holdings, Inc. (“Reverb”). The financial results of Reverb have been included in Etsy’s Consolidated Financial Statements from the date of acquisition. See “~~Note 5—Business Combinations~~.”Presentation

~~Correction of Errors~~

During the three months ended June 30, 2018, the Company recorded $2.8 million of revenue as a correction of an error related to the years ended December 31, 2017 and 2016. The Company has concluded that the error and its correction were not material to the Consolidated Financial Statements for any of the periods impacted nor are they material to the 2018 Consolidated Financial Statements.

~~Unaudited Interim Financial Information~~

The accompanying Consolidated Balance Sheet as of September 30, 2019, the Consolidated Statements of Operations and Comprehensive Income for the three and nine months ended September 30, 2019 and 2018, the Condensed Consolidated Statements of Cash Flows for the nine months ended September 30, 2019 and 2018 and the Consolidated Statement of Changes in Stockholders’ Equity for the three and nine months ended September 30, 2019 and 2018 are unaudited. The unaudited interim consolidated financial statements have been prepared ~~on the same basis as the annual Consolidated Financial Statements except for new accounting standards adopted as disclosed below, and,~~ in the opinion of management, reflect all adjustments, which include only normal recurring adjustments, necessary to state fairly the Company’s financial position as of September 30, 2019, results of operations for the three and nine months ended September 30, 2019 and 2018 and cash flows for the nine months ended September 30, 2019 and 2018. The results for these interim periods are not necessarily indicative of the results to be anticipated for the full annual period or any future period. The financial data and the other information disclosed in the Notes to the interim financial statements related to these three and nine month periods are unaudited. These unaudited interim financial statements should be read in conjunction with the Company’s Annual Report on Form 10-K filed with the Securities and Exchange Commission on February 28, 2019 (the “Annual Report”).

~~During the first quarter of 2019, the Company adopted the accounting principles outlined within ASU 2016-02—Leases,~~ ~~as described below~~. ~~There have been no additional material changes in the Company’s significant accounting policies from those that were disclosed in the Annual Report.~~

~~Use of Estimates~~

~~The preparation of the Company’s Consolidated Financial Statements in conformity~~accordance with accounting principles generally accepted in the United States of America (“GAAP”) for interim financial information and pursuant to the applicable rules and regulations of the Securities and Exchange Commission (“SEC”). We have condensed or omitted certain information and notes normally included in complete annual financial statements prepared in accordance with GAAP. These unaudited interim consolidated financial statements should therefore be read in conjunction with the audited consolidated financial statements and accompanying notes included in the Company’s Annual Report on Form 10-K filed with the SEC on February 27, 2020 (the “Annual Report”). In the opinion of management, all material adjustments, which are of a normal and recurring nature, necessary for a fair presentation of the results for the periods presented have been reflected in the consolidated financial statements. The results of operations of any interim period are not necessarily indicative of the results of operations for the full annual period or any future period due to seasonal and other factors.

Use of Estimates

The preparation of consolidated financial statements in conformity with GAAP requires ~~management~~us to make estimates and ~~judgments~~assumptions that affect the amounts reported ~~amounts of assets~~ and ~~liabilities~~disclosed in the consolidated financial statements and ~~disclosure of contingent assets, liabilities,~~accompanying Notes. Actual results could differ from these estimates and ~~equity at~~assumptions. However, the ~~date of~~Company believes it has used reasonable estimates and assumptions in preparing the ~~Consolidated Financial Statements and the reported amounts of revenues and expenses during the reporting period.~~consolidated financial statements. The accounting estimates that require management’s most subjective judgments include: ~~revenue recognition, including determining the nature and timing of satisfaction of performance obligations and stand-alone selling price for use in allocating the subscription price of Etsy Plus;~~ leases, including determining the incremental borrowing rate; income taxes, including the estimate of annual effective tax rate at interim periods ~~assessment of valuation allowances,~~ and evaluation of uncertain tax positions; ~~website development costs and internal-use software;~~purchase price allocations for business combinations, valuation of the acquired intangibles purchased in a business combination, and valuation of goodwill and intangible assets; stock-based compensation; fair value of financial instruments; and provision for expected credit losses.

As of June 30, 2020, the effects of the ongoing COVID-19 pandemic on our business, results of operations, and financial condition continue to evolve. As a result, many of our estimates and assumptions required increased judgment and carry a higher degree of variability and volatility. As additional information becomes available, our estimates may change materially in future periods.

Reclassifications

Certain items in the prior years’ consolidated financial statements have been reclassified to conform to the current year presentation reflected in the consolidated financial statements. Specifically, the Company reclassified $6.8 million previously included in other non-cash expense (income), net to non-cash interest expense on the Consolidated Statement of Cash Flows for the six months ended June 30, 2019 to conform to the current year presentation.

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Etsy, Inc.

Notes to Consolidated Financial Statements

contingent consideration; valuation of goodwill and intangible assets; stock-based compensation; and fair value of financial instruments. The Company evaluates its estimates and judgments on an ongoing basis and revises them when necessary. Actual results may differ from the original or revised estimates.

~~Revenue Recognition~~

The Company’s revenue is diversified; generated from a mix of marketplace activities and other optional services to help sellers generate more sales and scale their businesses. Revenues are recognized as the Company transfers control of promised goods or services to sellers, in an amount that reflects the consideration the Company expects to be entitled to in exchange for those goods or services. The Company evaluates whether it is appropriate to recognize revenue on a gross or net basis based upon its evaluation of whether the Company obtains control of the specified goods or services by considering if it is primarily responsible for fulfillment of the promise, has inventory risk, and has the latitude in establishing pricing and selecting suppliers, among other factors. Based on its evaluation of these factors, revenue is recorded either gross or net of costs associated with the transaction. With the exception of shipping labels, the Company’s revenues are recognized on a gross basis. Sales and usage-based taxes are excluded from revenues.

~~See “Note 2—Revenue” for additional information regarding revenue recognition.~~

~~Income Taxes~~

The Company’s income tax (provision) benefit for interim periods is determined using an estimate of its annual effective tax rate adjusted for discrete items, if any, for relevant interim periods. The Company updates its estimate of the annual effective tax rate each quarter and makes cumulative adjustments if its estimated annual tax rate changes.

The Company’s quarterly tax provision and quarterly estimate of its annual effective tax rate are subject to significant variations due to several factors, including variability in predicting its pretax and taxable income and the mix of jurisdictions to which those relate, changes of expenses or losses for which tax benefits are not recognized, recording of excess tax benefits related to stock-based compensation and changes in the laws, regulations, and administrative practices of the jurisdictions in which the Company operates.

~~Net Income Per Share~~

Basic net income per share attributable to common stockholders is computed by dividing the net income attributable to common stockholders by the weighted-average number of common shares outstanding for the period. Diluted net income per share is computed by dividing net income for the period by the weighted-average number of shares of common stock and potentially dilutive common stock outstanding during the period. Net income in the diluted net income per share calculation is adjusted for income or loss from fair value adjustments on instruments accounted for as liabilities, but which may be settled in shares. The dilutive effect of outstanding options and stock-based compensation awards is reflected in diluted net income per share by application of the treasury stock and if-converted methods. Since the Company expects to settle in cash the principal outstanding under the 0.125% Convertible Senior Notes due 2026 (the “2019 Notes”) (see “~~Note 11—Debt~~”), it uses the treasury stock method when calculating the potential dilutive effect of the conversion spread on diluted net income per share, if applicable. The Company uses the if-converted method when calculating the dilutive effect of the 0% Convertible Senior Notes due 2023 (the “2018 Notes”) for the reporting periods in 2019 and used the treasury stock method for the reporting periods in 2018.

~~The calculation of diluted net income per share excludes all anti-dilutive common shares.~~

~~Cash and Cash Equivalents, and Short- and Long-term Investments~~

The Company considers all investments with an original maturity of three months or less at time of purchase to be cash equivalents. Cash restricted by third parties is not considered cash and cash equivalents. Short-term investments, consisting primarily of commercial paper, United States government and agency securities, and corporate bonds with original maturities of greater than three months but less than one year when purchased, are classified as available-for-sale and are reported at fair value using the specific identification method. Long-term investments, consisting primarily of corporate bonds with original maturities of greater than twelve months but less than 37 months when purchased, are classified as available-for-sale and are

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~~Etsy, Inc.~~

~~Notes to Consolidated Financial Statements~~

reported at fair value using the specific identification method. Unrealized gains and losses are excluded from earnings and reported as a component of other comprehensive income (loss), net of related estimated income tax provisions or benefits.

~~The following table provides cash and cash equivalents, and short- and long-term investments within the Consolidated Balance Sheets as of the dates indicated (in thousands):~~

As of
September 30,
2019 As of
December 31,
2018
Cash and cash equivalents $ 671,769
$ 366,985
Short-term investments 180,170
257,302
Long-term investments 4,765
—
Total cash and cash equivalents, and short- and long-term investments $ 856,704
$ 624,287

~~Leases~~

At the inception of an arrangement, the Company determines whether the arrangement is or contains a lease based on the unique facts and circumstances present. Operating leases are included in other assets, other current liabilities, and other liabilities on the Company’s Consolidated Balance Sheets. Finance leases are included in property and equipment, net, finance lease obligations, current, and finance lease obligations, net of current portion on the Company’s Consolidated Balance Sheets.

Most leases with a term greater than one year are recognized on the Consolidated Balance Sheet as right-of-use (“ROU”) assets, lease obligations and, if applicable, long-term lease obligations in the line items cited above. The Company has elected not to recognize leases with terms of one year or less on the Consolidated Balance Sheets. Lease obligations and their corresponding ROU assets are recorded based on the present value of lease payments over the expected lease term. As the interest rate implicit in lease contracts is typically not readily determinable, the Company utilizes the appropriate incremental borrowing rate, which is the rate incurred to borrow on a collateralized basis over a similar term an amount equal to the lease payments in a similar economic environment. Certain adjustments to the ROU asset may be required for items such as initial direct costs paid or incentives received. The lease term may include options to extend or terminate the lease when it is reasonably certain that the Company will exercise that option.

The components of a lease should be split into three categories: lease components, including land, building, or other similar components; non-lease components, including common area maintenance, maintenance, consumables, or other similar components; and non-components, including property taxes, insurance, or other similar components. However, the Company has elected to combine lease and non-lease components as a single component. The lease expense is recognized over the expected term on a straight-line basis.

Recently Issued Accounting Pronouncements

In ~~June 2016,~~August 2020, the Financial Accounting Standards Board (“FASB”) issued Accounting Standards Update (“ASU”) 2020-06—Debt—Debt with Conversion and Other Options (Subtopic 470-20) and Derivatives and Hedging—Contracts in Entity's Own Equity (Subtopic 815-40)—Accounting For Convertible Instruments and Contracts in an Entity's Own Equity. The ASU ~~2016-13—Financial Instruments—Credit Losses (Topic 326)—Measurement of Credit Losses on Financial Instruments, and additional changes, modifications, clarifications, or interpretations related~~simplifies accounting for convertible instruments by removing major separation models required under current GAAP. Consequently, more convertible debt instruments will be reported as a single liability instrument with no separate accounting for embedded conversion features. The ASU removes certain settlement conditions that are required for equity contracts to ~~this guidance thereafter,~~qualify for the derivative scope exception, which ~~require a reporting entity~~will permit more equity contracts to ~~estimate credit losses on~~qualify for it. The ASU also simplifies the diluted net income per share calculation in certain ~~types of financial instruments, and present assets held at amortized cost and available-for-sale debt securities at the amount expected to be collected.~~areas. The new guidance is effective for annual and interim periods beginning after December 15, ~~2019,~~2021, and early adoption is ~~permitted.~~permitted for fiscal years beginning after December 15, 2020, and interim periods within those fiscal years. The Company is currently evaluating the impact that this new guidance will have on its consolidated financial statements.

Recently Adopted Accounting Pronouncements

In December 2019, the FASB issued ASU 2019-12—Income Taxes (Topic 740)—Simplifying the Accounting for Income Taxes, which enhances and simplifies various aspects of the ~~new~~income tax accounting guidance, including requirements such as tax basis step-up in goodwill obtained in a transaction that is not a business combination, ownership changes in investments, and interim-period accounting for enacted changes in tax law. The Company adopted this standard in the first quarter of 2020, effective as of January 1, 2020, on ~~its Consolidated Financial Statements.~~a prospective basis. The effect of this standard was not material to the Company’s consolidated financial statements.

In August 2018, the FASB issued ASU 2018-15—Intangibles—Goodwill and Other—Internal-Use Software (Subtopic 350-40)—Customer’s Accounting for Implementation Costs Incurred in a Cloud Computing Arrangement That Is a Service Contract, which aligns the requirements for capitalizing implementation costs incurred in a hosting arrangement that is a service contract with the requirements for capitalizing implementation costs incurred to develop or obtain internal-use software. The ~~new~~Company adopted this standard January 1, 2020 on a prospective basis. The effect of this standard was not material to the Company’s consolidated financial statements.

In June 2016, the FASB issued ASU 2016-13—Financial Instruments—Credit Losses (Topic 326)—Measurement of Credit Losses on Financial Instruments, and additional changes, modifications, clarifications, or interpretations related to this guidance ~~is effective for annual~~thereafter, which require a reporting entity to estimate credit losses on certain types of financial instruments, including accounts receivable and ~~interim periods beginning after December 15, 2019,~~funds receivable and ~~early adoption is permitted.~~seller accounts, and present assets held at amortized cost and available-for-sale debt securities at the amount expected to be collected. The Company ~~is currently evaluating~~adopted this standard January 1, 2020 using a modified retrospective transition method. The adoption of this standard did not have a material impact on the ~~impact~~Company’s consolidated financial statements on the date of its adoption.

For the six months ended June 30, 2020, our assessment of the ~~new guidance~~provision for expected credit losses considered market disruptions caused by COVID-19 and estimates of expected and emerging credit and collectibility trends. The continued volatility in market conditions and evolving shifts in credit trends are difficult to predict causing variability and volatility that may have a significant impact on our provision for credit losses in future periods.

Accounts Receivable: This standard requires the Company to consider forward-looking information to estimate expected credit losses in addition to its previous policy of determining the allowance by a number of factors, including age of the receivable, current economic conditions, historical losses, and management’s assessment of the financial condition of sellers on its ~~Consolidated Financial Statements.~~platform.

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Etsy, Inc.

Notes to Consolidated Financial Statements

The following table provides a rollforward of the allowance for credit losses that is deducted from the amortized cost basis of accounts receivable to present the net amount expected to be collected (in thousands):



	June 30, 2020
Balance as of December 31, 2019	$	5,033
Adoption of ASU 2016-13, cumulative-effect adjustment to retained earnings	—
Provision for expected credit losses	5,904
Amounts written off, net of recoveries	(4,755		)
Balance as of June 30, 2020	$	6,182

~~Recently Adopted Accounting Pronouncements~~

Available-For-Sale Debt Securities: The Company’s investment portfolio at any point in time contains investments in U.S. Government and agency securities, corporate bonds, commercial paper, certificates of deposit, cash deposits, and money market funds. The Company’s investment policy is to invest in high quality, investment grade securities from diverse issuers with credit ratings higher than BBB. In ~~February 2016,~~accordance with its investment policy, the ~~FASB issued ASU 2016-02—Leases~~ ~~(Topic 842), and additional changes, modifications, clarifications,~~Company’s investments have maturities no longer than 37 months, with the average maturity of these investments maintained at 12 months or ~~interpretations related to this guidance thereafter, which require a reporting entity to recognize ROU assets and lease liabilities~~less. The Company segments its portfolio based on the ~~balance sheet~~underlying risk profiles of the securities and has a zero loss expectation for ~~operating leasesto increase~~U.S. treasury and U.S. Government agency securities. The potential of credit losses for the ~~transparency and comparability. Disclosure requirements have been enhanced with~~remainder of the ~~objective~~portfolio of ~~enabling financial statement users to assess~~available-for-sale debt securities is mitigated by the ~~amount, timing, and uncertainty~~high quality nature of ~~cash flows arising from leases.~~

the investments. The Company ~~adopted this standard~~regularly reviews the securities in an unrealized loss position and evaluates the ~~first quarter~~current expected credit loss by considering factors such as historical experience, market data, issuer-specific factors including their credit rating, and current economic conditions. As of ~~2019, effective as of January 1, 2019, using~~June 30, 2020, the ~~modified retrospective approach utilizing transition guidance introduced in ASU 2018-11—Leases: Targeted Improvements~~, and elected the ‘package of practical expedients’ permitted under the transition guidance within the new standard, which among other things, allowed the Company to carry forward the historical lease identification, classification, and initial direct costs. The Company did not ~~elect the hindsight practical expedient which permits entities~~recognize any year-to-date credit loss related to ~~use hindsight in determining the lease term and assessing impairment.~~available-for-sale debt securities. The Company also elected to continue to recognize lease payments related to short-term leases as an expense on a straight-line basis over the lease term. Upon adoption, the Company recognized new ROU assets and lease obligations on the Consolidated Balance Sheetevaluates fair values for its operating leases of $25.4 million and $27.8 million, respectively. Additionally, upon adoption the Company renamed its capital lease obligations, current and capital lease obligations, net of current to finance lease obligations, current and finance lease obligations, net of current portion, respectively,each individual security in the ~~Consolidated Balance Sheets.~~

In 2014 the Company applied build-to-suit accounting treatment to its headquarters lease in Brooklyn, New York, as the Company was deemed the accounting owner of the construction project because of the Company’s involvement in the build-out of the space. Upon transition, the Company derecognized the facility financing obligation and related building assets recorded as a result of the failed sale and leaseback transactions and recorded any difference as a cumulative-effect adjustment to accumulated deficit. The adoption of this standard had a material impactinvestment portfolio. See “Note 7—Marketable Securities” for additional information on the Company’s ~~financial position but did not and is not expected~~marketable securities.

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Etsy, Inc.

Notes to significantly affect the Company’s results of operations. The Company has derecognized the existing facility financing obligation and existing building asset for sale-leaseback transactions that currently do not qualify for sale accounting of $60.0 million and $51.1 million, respectively, and $22.1 million was reclassified from building to leasehold improvements and will be amortized over the remaining term of the lease. The Company recognized a gain of $9.3 million, offset by a tax impact of $2.2 million associated with this change through accumulated deficit as of January 1, 2019, with a net decrease to accumulated deficit of $7.1 million, and recognized a new ROU asset of $66.7 million and a lease liability in the same amount on the Consolidated ~~Balance Sheets for the associated lease, which is accounted for as a financing lease.~~Financial Statements

Note 2—Revenue

The following table summarizes revenue by type of service for the periods presented (in thousands):



	Three Months Ended June 30,				Six Months Ended June 30,
	2020		2019		2020		2019
Marketplace revenue	$	332,031	$	135,199	$	487,952	$	262,367
Services revenue	96,706		45,896		168,840		88,067
Revenue	$	428,737	$	181,095	$	656,792	$	350,434

Three Months Ended
September 30, Nine Months Ended
September 30,
2019 2018 2019 2018
Marketplace revenue $ 140,966
$ 110,927
$ 401,499
$ 290,200
Services revenue 56,319
38,194
144,386
110,306
Other revenue 662
1,245
2,496
3,159
Revenue $ 197,947
$ 150,366
$ 548,381
$ 403,665

~~Etsy Marketplace revenue~~: The Company’s sellers receive the benefit of marketplace activities, including listing items for sale, completing sales transactions, and payments processing, which represents a single stand ready performance obligation.

On May 4, 2020, Etsy started charging sellers on its marketplace platform for Offsite Ads, whereby sellers will pay ~~a fixed listing~~Etsy an advertising fee of ~~$0.20 for each item listed on Etsy.com for a period~~12% or 15% of ~~four months or, if earlier, until~~the value of a sale ~~occurs. Variable fees include~~based on the ~~5% transaction fee that~~seller’s volume of sales, if such sale is generated from an ~~Etsy seller pays for each completed transaction, inclusive of shipping fees charged, and fees for processing payments, including foreign currency payments. On July 16, 2018,~~advertisement placed by the Company ~~increased~~on third-party internet platforms. The Company recognizes the ~~Etsy seller transaction fee from 3.5%~~revenue related to ~~5% of each completed transaction, and now applies it to~~Offsite Ads on a gross basis in Marketplace revenue. The Company recognizes the cost of ~~shipping in addition to~~promoting the ~~cost of the item. Payments processing fees vary between 3.0% to 4.5% of an item’s total sale price, including shipping, plus a flat fee per order, depending~~sellers’ listing on ~~the country in which a seller’s bank account is located. The Company earns additional fees on transactions in which currency conversions are performed.~~multiple third-party internet platforms as marketing expense.

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~~Etsy, Inc.~~

~~Notes to Consolidated Financial Statements~~

The listing fee is recognized ratably over a four-month listing period, unless the item is sold or the seller re-lists it, at which time any remaining listing fee is recognized. The transaction fee and payments processing fees are recognized when the corresponding transaction is consummated. Listing fees are nonrefundable while transaction fees and payments processing fees are recorded net of refunds.

~~Reverb Marketplace revenue:~~ The Reverb seller transaction fee is a variable fee, which is 3.5% of each completed transaction, including both the cost of the item and the shipping. There are no Reverb listing fees. Variable fees also include payments fees for processing payments, including foreign currency payments. Payments processing fees vary between 2.5% - 2.7% of an item’s total sale price, including shipping, plus a flat fee per order, depending on the currency in which a listing is denominated.

~~Etsy Services revenue: Services revenue is derived from optional services offered to sellers, which primarily include advertising services, shipping labels, Pattern, and Etsy Plus.~~

~~Each service below represents an individual performance obligation that the Company must perform when an Etsy seller chooses to use the service.~~

~~Revenue from Promoted Listings, Etsy.com’s~~Our dedicated on-site advertising service for sellers to promote their listings to shoppers on Etsy.com has been renamed Etsy Ads (formerly Promoted Listings). Revenue from Etsy Ads consists of cost-per-click fees an Etsy seller pays for prominent placement of her listings in search results in the ~~Esty.com~~Etsy.com marketplace. ~~Promoted Listings~~Etsy Ads fees are based on an auction system, which utilizes the budget that each Etsy seller sets when using ~~Promoted Listings~~Etsy Ads to determine the cost-per-click fee. ~~Promoted Listing~~Etsy Ads fees are nonrefundable and are charged to a seller’s Etsy bill when the ~~Promoted Listing~~Etsy Ad is clicked, at which time revenue is recognized. In the third quarter of 2019, Etsy streamlined Promoted Listings and Google Shopping, an off-site marketing tool for Etsy sellers, into one unified ad platform called Etsy Ads, where Etsy sellers can set a budget, which allows Etsy to allocate that budget between channels, targeting optimal return on seller spend. Due to this new offering, Etsy no longer offers its Promoted Listings service as a standalone advertising service after September 30, 2019. Revenue from Etsy Ads consists of cost-per-click fees, which are nonrefundable and are charged to a seller’s Etsy bill when the ad is clicked, at which time revenue is recognized. The revenue the Company recognizes ~~related to Etsy Ads is recorded on a gross basis~~revenue as part of Services revenue.

Contract balances

Deferred revenues

The amount of revenue recognized in ~~Services revenue with an offsetting expense recorded in cost of revenue.~~

~~Revenue from shipping labels consists of fees an Etsy seller pays~~ the Company when she purchases shipping labels through its platform, net of the cost the Company incurs in purchasing those shipping labels. The Company provides its sellers access to purchase shipping labels at discounted pricing due to the volume of purchases through its platform. The Company recognizes shipping label revenue when an Etsy seller purchases a shipping label. The Company recognizes shipping label revenue on a net basis as it is an agent in this arrangement and does not take control of shipping labels prior to transferring the labels to the Etsy seller. Shipping label revenue is recorded net of refunds.

Revenue from Pattern consists of monthly subscription fees an Etsy seller pays to use the Company’s custom website services. The Company recognizes revenue from Pattern ratably over the term of the subscription. The Pattern subscription fee is $15 per month and is nonrefundable.

Revenue from Etsy Plus consists of monthly subscription fees an Etsy seller pays for enhanced tools and credits for use on the Company’s platform. The Etsy Plus subscription fee is $10 per month and is nonrefundable. Each feature represents its own distinct performance obligation. The Company allocates subscription revenue based on the relative actual or estimated stand-alone selling price of the featuressix months ended June 30, 2020 that was included in the ~~Etsy Plus offering. Each performance obligation is recognized in accordance with how the benefit is transferred to the customer.~~

~~Reverb Services revenue~~: Reverb has its own on-site advertising service called Bump advertising. Reverb sellers have the ability to determine their own ad rate as a percentage of their item’s final sale price. Revenue from Bump advertising is recognizeddeferred balance at the time the item is sold. Reverb also provides its sellers access to purchase shipping labels at discounted pricing due to the volume of purchases through its platform. Reverb recognizes shipping label revenue when a Reverb seller purchases a shipping label. Reverb recognizes shipping label revenue on a net basis as it is an agent in this arrangement and does not take control of shipping labels prior to transferring the labels to the Reverb seller. Shipping label revenue is recorded net of refunds.

~~Other revenue~~: Other revenue typically includes revenue generated from commercial partnerships, which are recognized as the customer in each contract consumes the benefit of the service Etsy provides in each arrangement.January 1, 2020 was $7.6 million.

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Notes to Consolidated Financial Statements

~~Contract balances~~

~~Deferred revenues~~

The Company records deferred revenues when cash payments are received or due in advance of the completion of the listing or subscription period, which represents the value of the Company’s unsatisfied performance obligations. Deferred listing revenue is recognized ratably over the remainder of the four-month listing period, unless the item is sold or the seller re-lists it, at which time any remaining listing fee is recognized.

Credits for Promoted Listings are recognized when used, or when the 30-day subscription period expires. Credits for listing fees are recognized over the four-month listing period when used, and any unused credits are recognized when the 30-day subscription period expires. The amount of revenue recognized in the nine months ended September 30, 2019 that was included in the deferred balance at January 1, 2019 was $7.5 million.

Note 3—Income Taxes

~~On December 22, 2017,~~The Company’s provision or benefit from income taxes in interim periods is determined using an estimate of the ~~U.S. government enacted~~annual effective tax rate, adjusted for discrete items, if any, that are taken into account in the relevant period. Each quarter the Company updates its estimate of the annual effective tax rate, and if its estimated tax rate changes, the Company makes a cumulative adjustment. The ~~Tax Cuts~~estimate of the annual effective income tax rate for the full year is applied to the respective interim period, taking into account year-to-date amounts and ~~Jobs Act (“~~projected results for the full year.

The ~~TCJA”)~~Company’s quarterly tax provision, and its quarterly estimate of the annual effective tax rate, is subject to significant variation due to several factors, including variability in accurately predicting its income or loss before tax and the mix of jurisdictions to which ~~includes significant~~they relate, taxable income or loss in each jurisdiction, changes in its stock price, audit-related developments, acquisitions, changes in its deferred tax assets and liabilities and their valuation, foreign currency gains (losses), changes in statutes, regulations, case law, and administrative practices, principles, and interpretations related to tax, including changes to the ~~taxation~~global tax framework, competition, and other laws and accounting rules in various jurisdictions, and relative changes of ~~business entities. These changes include, among others, (1) a permanent reduction to~~expenses or losses for which tax benefits are not recognized. Additionally, the ~~corporate~~effective tax rate can be more or less volatile based on the amount of income or loss before tax. For example, the impact of discrete items and non-deductible expenses on the effective tax rate is greater when income before tax is lower.

For the six months ended June 30, 2020 the Company’s effective income tax rate (2) a partial limitation on the deductibility of business interest expense, and (3) a shift of the U.S. taxation of multinational corporations from a tax on worldwide income to a quasiterritorial system (along with certain rules designed to prevent erosion of the U.S.was 10.7% representing an income tax ~~base).~~

~~Effective January 1, 2018, the Company is subject to several provisions of~~provision recorded on net income before tax. The TCJA including computations under Global Intangible Low Taxed Income (“GILTI”) and Foreign Derived Intangible Income (“FDII”). For the GILTI and FDII computations, the Company recorded tax expense using the current available regulations and the technical guidance on the interpretations of The TCJA. The Company has recorded the impacts of The TCJA in its effective tax rate for the ~~three and nine~~six months ended ~~September~~June 30, ~~2019~~2020 was lower than the U.S. statutory rate of 21% primarily due to excess tax benefits from employee stock-based compensation, a benefit related to research and ~~has elected~~development tax credit and the impact from foreign operations that are subject to ~~treat~~lower tax rates, partially offset by additional U.S. taxes ~~due~~ on ~~future U.S. inclusions~~foreign earnings.

Although management believes its tax positions and related provisions reflected in the consolidated financial statements are fully supportable, it recognizes that these tax positions and related provisions may be challenged by various tax authorities. These tax positions and related provisions are reviewed on an ongoing basis and are adjusted as additional facts and information become available, including progress on tax audits, changes in interpretation of tax laws, developments in case law and closing of statute of limitations. To the extent that the ultimate results differ from the original or adjusted estimates of the Company, the effect will be recorded in the provision for income taxes.

The provision for income taxes involves a significant amount of management judgment regarding interpretation of relevant facts and laws in the jurisdictions in which the Company operates. Future changes in applicable laws, projected levels of taxable income ~~related~~and tax planning could change the effective tax rate and tax balances recorded by the Company. In addition, tax authorities periodically review income tax returns filed by the Company and can raise issues regarding its filing positions, timing and amount of income and deductions, and the allocation of income among the jurisdictions in which the Company operates. A significant period of time may elapse between the filing of an income tax return and the ultimate resolution of an issue raised by a revenue authority with respect to ~~GILTI using~~that return. Any adjustments as a result of any examination, may result in additional taxes or penalties against the ~~period cost method.~~

~~On June 21, 2019,~~Company. If the ~~Internal Revenue Service issued final regulations relating to~~ultimate result of these audits differ from original or adjusted estimates, they could have a material impact on the ~~GILTI and foreign~~Company’s tax credit provisions of the TCJA and proposed GILTI regulations for high-tax exception. The Company has evaluated the impact of the final and proposed GILTI regulations and concluded they were not material to the financial statements. The Company will continue to monitor the technical guidance of the proposed GILTI regulations.

The Company will continue to monitor the forthcoming regulations and additional guidance of the FDII and Base Erosion and Anti-Abuse Tax (“BEAT”) provisions under the TCJA, which are complex and subject to continuing regulatory interpretations.provision.

The amount of unrecognized tax benefits included in the Consolidated Balance Sheets increased ~~$1.9~~$1.3 million in the ~~nine~~six months ended ~~September~~June 30, ~~2019,~~2020, from ~~$18.8~~$19.9 million at December 31, ~~2018~~2019 to ~~$20.7~~$21.2 million at ~~September~~June 30, ~~2019.~~2020. The total amount of unrecognized tax benefits that, if recognized, would favorably affect the effective tax rate is $20.7 million at ~~September~~June 30, ~~2019.~~2020. Although the timing of the resolution and/or closure of audits is highly uncertain, it is reasonably possible that the balance of gross unrecognized tax benefits could significantly change in the next 12 months. Given the number of years remaining subject to examination and the number of matters being examined, at this time, the Company is unable to estimate the full range of possible adjustments to the balance of gross unrecognized tax benefits.

The Company recognizes interest and/or penalties related to uncertain tax positions in income tax expense. The amount of interest and penalties accrued in tax (benefit)/expense for the ~~nine~~six months ended ~~September~~June 30, ~~2019 increased by $0.5~~2020 was NaN, and the total amount accrued as of June 30, 2020 remained flat at $0.2 million from ~~$0.5 million at~~ December 31, ~~2018 to $1.0 million at September 30,~~ 2019.

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Notes to Consolidated Financial Statements

Note 4—Net Income Per Share

The following table presents the calculation of basic and diluted net income per share for the periods presented (in thousands, except share and per share amounts):


	Three Months Ended September 30,					Nine Months Ended September 30,					Three Months Ended June 30,					Six Months Ended June 30,
	2019		2018			2019		2018			2020		2019			2020		2019
Numerator:
Net income	$	14,801	$	19,894		$	64,603	$	36,240		$	96,425	$	18,223		$	108,947	$	49,802
Net income allocated to participating securities under the two-class method	—		(10		)	—		(17		)	—		(9		)	—		(24		)
Net income applicable to common stockholders—basic	14,801		19,884			64,603		36,223
Net income attributable to common stockholders—basic											96,425		18,214			108,947		49,778
Dilutive effect of net income allocated to participating securities under the two-class method	—		10			—		17			—		9			—		24
Add back interest expense, net of tax attributable to assumed conversion of the 2018 Notes (1)											3,969		—			7,891		—
Net income attributable to common stockholders—diluted	$	14,801	$	19,894		$	64,603	$	36,240		$	100,394	$	18,223		$	116,838	$	49,802

Denominator:
Weighted-average common shares outstanding—basic (1)	120,351,095		119,870,711			120,090,291		120,469,066
Weighted-average common shares outstanding—basic (2)											118,865,885		120,198,526			118,483,712		119,848,289
Dilutive effect of assumed conversion of options to purchase common stock	4,443,408		4,752,871			4,652,088		4,134,016			4,279,288		4,667,849			4,149,229		4,764,942
Dilutive effect of assumed conversion of restricted stock units	1,429,305		2,368,406			1,711,362		1,812,373			1,750,875		1,693,130			1,093,382		1,841,363
Dilutive effect of assumed conversion of convertible debt (2)	—		2,004,447			—		—
Dilutive effect of assumed conversion of the 2018 Notes (1)											9,511,993		4,226,839			9,511,993		3,989,402
Dilutive effect of assumed conversion of restricted stock from acquisition	19,360		89,702			17,623		81,826			—		21,399			—		19,029
Weighted-average common shares outstanding—diluted	126,243,168		129,086,137			126,471,364		126,497,281			134,408,041		130,807,743			133,238,316		130,463,025

Net income per share attributable to common stockholders—basic	$	0.12	$	0.17		$	0.54	$	0.30		$	0.81	$	0.15		$	0.92	$	0.42
Net income per share attributable to common stockholders—diluted	$	0.12	$	0.15		$	0.51	$	0.29		$	0.75	$	0.14		$	0.88	$	0.38


(1)	~~57,482 shares of unvested stock are considered participating securities and are excluded from basic shares outstanding for each of the three and nine months ended September 30, 2018.~~

~~(2)~~

~~Since the Company expects to settle in cash the principal outstanding under the 2019 Notes (see “Note 11—Debt”), it uses the treasury stock method when calculating the potential dilutive effect of the conversion spread on diluted net income per share, if applicable.~~ The Company ~~uses~~used the if-converted method when calculating the dilutive effect of the ~~2018~~0% Convertible Senior Notes due 2023 (the “2018 Notes”) for the three and ~~nine~~six months ended ~~September~~June 30, ~~2019~~2020 and used the treasury stock method for the three and ~~nine~~six months ended ~~September~~June 30, ~~2018.~~

2019.


(2)	22,993 and 23,759 shares of unvested stock were considered participating securities and were excluded from basic shares outstanding for the three and six months ended June 30, 2019, respectively.

Since the Company expects to settle in cash the principal outstanding under the 0.125% Convertible Senior Notes due 2026 (the “2019 Notes”), it used the treasury stock method to determine that the 2019 Notes were anti-dilutive for the three and six months ended June 30, 2020. The following potential common shares were excluded from the calculation of diluted net income per share attributable to common stockholders because their effect would have been anti-dilutive for the periods presented:


	Three Months Ended September 30,		Nine Months Ended September 30,		Three Months Ended June 30,		Six Months Ended June 30,
	2019	2018	2019	2018	2020	2019	2020	2019
Stock options	392,435	8,166	276,803	467,072	410,409	337,907	777,412	224,706
Restricted stock units	836,684	52,197	581,439	1,174,618	42,361	716,869	1,166,627	424,461
Convertible senior notes	3,647,693	—	3,877,636	—
2019 Notes					7,412,600	—	7,412,600	—
Total anti-dilutive securities	4,876,812	60,363	4,735,878	1,641,690	7,865,370	1,054,776	9,356,639	649,167

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Notes to Consolidated Financial Statements

Note 5—Business Combinations

On August 15, 2019, the Company acquired all of the outstanding capital stock of Reverb, a leading online marketplace dedicated to buying and selling new, used, and vintage musical instruments. The acquisition enables the Company to expand into a new vertical with a company that has a similar strategy and business model. The total cash consideration paid was ~~$271.4~~$270.4 million, net of cash acquired. The purchase consideration is subject to certain adjustments with respect to cash, debt, working capital, transaction expenses and the value of equity awards granted in connection with the transaction.

The acquisition was accounted for under the acquisition method of accounting. Accordingly, the purchase price was allocated to the assets acquired and liabilities assumed based upon their estimated fair values as of the date of the acquisition. The excess of the purchase price over the estimated fair value of the net assets acquired was recorded as goodwill, which consists largely of synergies and acquisition of workforce. The resulting goodwill is not expected to be deductible for tax ~~purpose.~~purposes.

The ~~allocation~~Company has finalized the valuation of ~~the purchase price has been prepared on a preliminary basis~~assets acquired and ~~changes to the allocation to certain assets,~~ liabilities ~~including tax estimates and potential indemnities, may be revised as additional information becomes available. The Company will finalize~~assumed for the acquisition ~~accounting within the required measurement period~~ of ~~one year.~~Reverb as of December 31, 2019.

Purchase Price Allocation

The following table summarizes the ~~estimated~~ allocation of the purchase price (at fair value) to the assets acquired and liabilities assumed of Reverb as of August 15, 2019 (the date of acquisition) (in thousands):


		Initial Fair Value Estimate				Final Fair Value as Adjusted
Other current assets		$	6,442
Short-term investments					Short-term investments	$	1,028
Other current assets (1)					Other current assets (1)	2,902
Funds receivable and seller accounts	Funds receivable and seller accounts	5,578			Funds receivable and seller accounts	5,578
Property and equipment other	Property and equipment other	1,543			Property and equipment other	1,543
Developed technology	Developed technology	30,300			Developed technology	30,300
Trademark	Trademark	79,400			Trademark	79,400
Customer relationships	Customer relationships	93,500			Customer relationships	93,500
Goodwill	Goodwill	102,039			Goodwill	101,703
Long-term investments		1,028
Other assets(1)	Other assets(1)	3,225			Other assets(1)	6,743
Other net working capital	Other net working capital	(208		)	Other net working capital	(208		)
Funds payable and amounts due to sellers	Funds payable and amounts due to sellers	(5,578		)	Funds payable and amounts due to sellers	(5,578		)
Other current liabilities(1)	Other current liabilities(1)	(8,520		)	Other current liabilities(1)	(3,684		)
Other liabilities(1)	Other liabilities(1)	(2,497		)	Other liabilities(1)	(7,333		)
Deferred tax liability, net(1)	Deferred tax liability, net(1)	(34,898		)	Deferred tax liability, net(1)	(35,485		)
Total purchase price	Total purchase price	$	271,354		Total purchase price	$	270,409


(1)	Other current liabilities and other liabilities are primarily related to non-income tax related contingency reserves, which are wholly offset by an indemnification asset of $5.5 million and a deferred tax asset.

~~Revenues and net loss of Reverb from August 15, 2019 (the date of acquisition) through September 30, 2019 were $6.0 million, and $3.2 million, respectively.~~ Acquisition-related expenses are expensed as ~~incurred. They were~~incurred and are recorded in general and administrative ~~expenses and~~expenses. They were ~~$1.7~~$0.6 million and ~~$2.9~~$1.3 million for the three and ~~nine~~six months ended ~~September~~June 30, 2020, respectively, and primarily related to non-recurring employee-related costs associated with the acquisition. Acquisition-related expenses were $1.2 million for both the three and six months ended June 30, 2019, ~~respectively. They~~and primarily related to advisory, legal, ~~valuation~~ and other professional fees.

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Notes to Consolidated Financial Statements

Unaudited Supplemental Pro Forma Information

The following unaudited pro forma summary presents consolidated information of the Company as if the business combination had occurred on January 1, 2018 ~~the earliest period presented herein~~ (in thousands):


	Three Months Ended September 30,				Nine Months Ended September 30,
	2019		2018		2019		2018		Three Months Ended June 30, 2019		Six Months Ended June 30, 2019
Revenue	$	203,632	$	159,127	$	577,156	$	429,261	$	192,365	$	373,524
Net income	14,341		14,263		57,306		18,275		14,948		42,965

The pro forma financial information includes adjustments that are directly attributable to the business combination and are factually supportable. The pro forma adjustments include incremental amortization of intangible and developed technology assets, based on ~~preliminary~~final values of each asset and acquisition-related ~~expenses.~~expenses and are tax-effected. For the three and ~~nine~~six months ended ~~September~~June 30, 2019, the pro forma financial information excludes ~~$3.4 million and $5.1 million, respectively of non-recurring acquisition-related expenses. For the nine months ended September 30, 2018, the pro forma financial information includes $1.0~~$1.7 million of non-recurring acquisition-related expenses. These pro forma results are illustrative only and not indicative of the actual results of operations that would have been achieved nor are they indicative of future results of operations.

~~Goodwill~~

~~The change in the carrying amount of goodwill from December 31, 2018 to September 30, 2019 is as follows, with the addition primarily due to the acquisition of Reverb (in thousands):~~

Net Book Value
December 31, 2018 $ 37,482
Foreign currency translation adjustments (1,047 )
Business combination 102,039
September 30, 2019 $ 138,474

The Company has determined it has 2 operating segments, which qualify for aggregation as 1 reportable segment, for purposes of allocating resources and evaluating financial performance. As a result, the Company has determined it has 2 reporting units, and will perform the annual goodwill impairment test during the fourth quarter.

~~Intangible Assets~~

~~As of September 30, 2019, the gross book value and accumulated amortization of acquired intangible assets were as follows (in thousands, except years):~~

As of September 30, 2019
Gross book
value Accumulated
amortization Net book
value Estimated Useful Life
Trademark $ 79,400
$ 662
$ 78,738
15 years
Customer relationships 93,500
779
92,721
15 years
Total acquired intangible assets $ 172,900
$ 1,441
$ 171,459

~~As part of the acquisition, the Company recorded acquired intangible assets for customer relationships and trademark. These are both amortized on a straight-line basis over a period of 15 years.~~

~~Table of Contents~~

~~Etsy, Inc.~~

~~Notes to Consolidated Financial Statements~~

Amortization expense from the acquisition of Reverb was $1.4 million for the period ended September 30, 2019 and was recorded in marketing expense. Based on amounts recorded at September 30, 2019, the Company will recognize acquired intangible asset amortization expense for the three months ending December 31, 2019 and years ending December 31, 2020, 2021, 2022, 2023 and thereafter as follows (in thousands):

Remainder of 2019 $ 2,882
2020 11,527
2021 11,527
2022 11,527
2023 11,527
Thereafter 122,469
Total amortization expense $ 171,459

~~Developed Technology~~

~~At September 30, 2019, the gross book value and accumulated amortization of acquired developed technology classified in property and equipment, net was as follows (in thousands, except years):~~

As of September 30, 2019
Gross book
value Accumulated
amortization Net book
value Estimated Useful Life
Developed technology $ 30,300
$ 1,263
$ 29,037
3 years

The developed technology is amortized on a straight-line basis over a period of 3 years. Amortization expense from the acquisition of Reverb was $1.3 million for the period ended September 30, 2019 and was recorded in cost of revenue.

~~Table of Contents~~

~~Etsy, Inc.~~

~~Notes to Consolidated Financial Statements~~

~~Note 6—Segment and Geographic Information~~

~~The Company has determined it has 2 operating segments, which qualify for aggregation as 1 reportable segment, for purposes of allocating resources and evaluating financial performance.~~

Revenue by country is based on the billing address of the seller. The following table summarizes revenue, (loss) income before income taxes, and net income (loss) by geographic area for the periods presented (in thousands):

Three Months Ended
September 30, Nine Months Ended
September 30,
2019 2018 2019 2018
United States $ 133,677
$ 103,514
$ 366,611
$ 285,242
International 64,270
46,852
181,770
118,423
Revenue $ 197,947
$ 150,366
$ 548,381
$ 403,665

United States (1) (2) $ (1,190 ) $ (5,242 ) $ (8,092 ) $ 510
International 11,279
19,838
65,987
31,692
(Loss) income before income taxes $ 10,089
$ 14,596
$ 57,895
$ 32,202

United States (2) $ 3,024
$ (236 ) $ 5,570
$ 5,271
International 11,777
20,130
59,033
30,969
Net income (loss) $ 14,801
$ 19,894
$ 64,603
$ 36,240


~~(1)~~	~~The United States loss before income taxes in the three and nine months ended September 30, 2019 was primarily driven by a majority of operating expenses being incurred in the United States.~~

~~(2)~~

The United States loss before income taxes and net loss in the three months ended September 30, 2018 was primarily driven by non-cash interest expense related to the amortization of debt discount and transaction costs in connection with the convertible debt issued in the first quarter of 2018 and interest associated with the build-to-suit lease accounting related to the Company’s corporate headquarters. As part of the adoption of ASU 2016-02—~~Leases~~ ~~in the first quarter of 2019, the Company now accounts for its headquarters as a financing lease.~~

~~No individual country’s revenue other than the United States exceeded 10% of total revenue for the periods presented. All significant long-lived assets are located in the United States.~~

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Notes to Consolidated Financial Statements

Note 7—6—Fair Value Measurements

The Company has characterized its investments in marketable securities, based on the priority of the inputs used to value the investments, into a three-level fair value hierarchy. The fair value hierarchy gives the highest priority to quoted prices in active markets for identical assets or liabilities (Level 1), and lowest priority to unobservable inputs (Level 3). If the inputs used to measure the investments fall within different levels of the hierarchy, the categorization is based on the lowest level input that is significant to the fair value measurement of the investment. Investments recorded in the accompanying Consolidated Balance ~~Sheet~~Sheets are categorized based on the inputs to valuation techniques as follows:

Level 1—These are investments where values are based on unadjusted quoted prices for identical assets in an active market that the Company has the ability to access.

Level 2—These are investments where values are based on quoted market prices in markets that are not active or model derived valuations in which all significant inputs are observable in active markets.

Level 3—These are financial instruments where values are derived from techniques in which one or more significant inputs are unobservable.

The following are the major categories of assets measured at fair value on a recurring basis as of ~~September 30, 2019 and December 31, 2018~~the dates indicated (in thousands):


	As of September 30, 2019								As of June 30, 2020
	Level 1		Level 2		Level 3		Total		Level 1		Level 2		Level 3		Total
Assets
Cash equivalents:
Money market funds	$	541,608	$	—	$	—	$	541,608	$	550,544	$	—	$	—	$	550,544
	541,608		—		—		541,608		550,544		—		—		550,544
Short-term investments:
Certificate of deposit									—		14,998		—		14,998
Commercial paper	—		42,001		—		42,001		—		8,690		—		8,690
Certificate of deposit	4,526		—		—		4,526
Corporate bonds	—		77,620		—		77,620		—		81,849		—		81,849
U.S. Government and agency securities	56,023		—		—		56,023		260,122		—		—		260,122
	60,549		119,621		—		180,170		260,122		105,537		—		365,659
Funds receivable and seller accounts:
Money market funds	7,906		—		—		7,906		35,495		—		—		35,495
	7,906		—		—		7,906		35,495		—		—		35,495
Long-term investments:
Certificate of deposit	1,030		—		—		1,030		—		2,040		—		2,040
Corporate bonds	—		690		—		690		—		13,803		—		13,803
U.S. Government and agency securities	3,045		—		—		3,045		57,300		—		—		57,300
	4,075		690		—		4,765		57,300		15,843		—		73,143
	$	614,138	$	120,311	$	—	$	734,449	$	903,461	$	121,380	$	—	$	1,024,841

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Notes to Consolidated Financial Statements


	As of December 31, 2018								As of December 31, 2019
	Level 1		Level 2		Level 3		Total		Level 1		Level 2		Level 3			Total
Assets
Cash equivalents:
Certificate of deposit									$	—	$	2,959	$	—		$	2,959
Commercial paper	$	—	$	7,775	$	—	$	7,775	—		5,794		—			5,794
Money market funds	244,856		—		—		244,856		228,859		—		—			228,859
	244,856		7,775		—		252,631		228,859		8,753		—			237,612
Short-term investments:
Certificate of deposit									—		26,132		—			26,132
Commercial paper	—		147,860		—		147,860		—		29,320		—			29,320
Corporate bonds	—		46,801		—		46,801		—		114,202		—			114,202
U.S. Government and agency securities	62,641		—		—		62,641		204,305		—		—			204,305
	62,641		194,661		—		257,302		204,305		169,654		—			373,959
Funds receivable and seller accounts:
Money market funds	9,229		—		—		9,229		18,168		—		—			18,168
	9,229		—		—		9,229		18,168		—		—			18,168
Long-term investments:															��
Certificate of deposit									—		4,729		—			4,729
Corporate bonds									—		38,563		—			38,563
U.S. Government and agency securities									46,051		—		—			46,051
	$	316,726	$	202,436	$	—	$	519,162	46,051		43,292		—			89,343
									$	497,383	$	221,699	$	—		$	719,082

Level 1 instruments include ~~certificates of deposit and~~ investments in debt securities, including money market funds and U.S. ~~government~~Government and agency securities, which are valued based on inputs including quotes from broker-dealers or recently executed transactions in the same or similar securities.

Level 2 instruments include investments in debt securities, including fixed-income funds consisting of investments in certificates of deposit, commercial paper, and corporate bonds, which are valued based on quoted market prices in markets that are not active or model derived valuations in which all significant inputs are observable in active markets.

The Company did not have any Level 3 instruments as of ~~September~~June 30, ~~2019~~2020 and December 31, ~~2018.~~2019.

The Company evaluates fair value for each individual security in the investment portfolio.

See “~~Note 8—~~“Note 7—Marketable ~~Securities~~”Securities” for additional information on the Company’s marketable securities measured at fair value.

Disclosure of Fair Values

The Company’s financial instruments that are not remeasured at fair value include the 2018 Notes and 2019 Notes (see “~~Note 11—Debt~~”“Note 9—Debt”). The Company estimates the fair value of the 2018 Notes and 2019 Notes through consideration of quoted market prices of similar instruments, classified as Level 2 as described above. The estimated fair value of the 2018 Notes was ~~$301.0~~$312.2 million and ~~$279.1~~$310.3 million as of ~~September~~June 30, ~~2019~~2020 and December 31, ~~2018,~~2019, respectively. The estimated fair value of the 2019 Notes was ~~$496.4~~$517.5 million and $522.2 million as of ~~September~~June 30, ~~2019.~~2020 and December 31, 2019, respectively.

The carrying value of other financial instruments, including cash, accounts receivable, accounts payable, funds receivable and seller accounts, and funds payable and amounts due to sellers approximate fair value due to the immediate or short-term maturity associated with these instruments.

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Notes to Consolidated Financial Statements

Note 8—7—Marketable Securities

Short- and long-term investments and certain cash equivalents consist of investments in debt securities that are available-for-sale. The cost and fair value of available-for-sale securities were as follows as of the dates indicated (in thousands):


	Cost		Gross Unrealized Holding Loss			Gross Unrealized Holding Gain		Fair Value		Cost		Gross Unrealized Holding Loss			Gross Unrealized Holding Gain		Fair Value
September 30, 2019
June 30, 2020
Short-term investments:
Certificate of deposit										$	14,938	$	—		$	60	$	14,998
Commercial paper	$	41,977	$	—		$	25	$	42,002	8,634		—			56		8,690
Certificate of deposit	4,526		—			—		4,526
Corporate bonds	77,378		—			242		77,620		81,426		(1		)	424		81,849
U.S. Government and agency securities	55,927		—			95		56,022		259,245		—			877		260,122
	179,808		—			362		180,170		364,243		(1		)	1,417		365,659
Long-term investments:
Certificate of deposit	1,030		—			—		1,030		2,041		(1		)	—		2,040
Corporate bonds	687		—			3		690		13,765		(19		)	57		13,803
U.S. Government and agency securities	3,039		—			6		3,045		57,060		—			240		57,300
	4,756		—			9		4,765		72,866		(20		)	297		73,143
	$	184,564	$	—		$	371	$	184,935	$	437,109	$	(21	)	$	1,714	$	438,802
December 31, 2018
December 31, 2019
Cash equivalents:
Certificate of deposit										$	2,958	$	—		$	1	$	2,959
Commercial paper	$	7,775	$	—		$	—	$	7,775	5,794		—			—		5,794
	7,775		—			—		7,775		8,752		—			1		8,753
Short-term investments:
Certificates of deposit										26,129		(3		)	6		26,132
Commercial paper	147,860		—			—		147,860		29,319		(1		)	2		29,320
Corporate bonds	46,836		(35		)	—		46,801		114,068		(22		)	156		114,202
U.S. Government and agency securities	62,638		(9		)	12		62,641		204,246		(8		)	67		204,305
	257,334		(44		)	12		257,302		373,762		(34		)	231		373,959
Long-term investments:
Certificate of deposit										4,727		—			2		4,729
Corporate bonds										38,582		(35		)	16		38,563
U.S. Government and agency securities										46,017		(2		)	36		46,051
	$	265,109	$	(44	)	$	12	$	265,077	89,326		(37		)	54		89,343
										$	471,840	$	(71	)	$	286	$	472,055

~~The Company’s~~All investments in ~~marketable securities consist primarily~~an unrealized loss position have been in an unrealized loss position for less than 12 months as of investments in commercial paper, certificates of deposit, and debt securities, including U.S. government and agency securities and fixed-income funds. When evaluating investments for other-than-temporary impairment, the Company reviews factors such as length of time and extent to which fair value has been below cost basis, the financial condition of the issuer and the Company’s ability, and intent to hold the investment for a period of time, which may be sufficient for anticipated recovery in market value. The Company evaluates fair values for each individual security in the investment portfolio.

June 30, 2020. See “~~Note 7—~~“Note 6—Fair Value ~~Measurements~~”Measurements” for additional information on the Company’s marketable securities measured at fair value.

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Notes to Consolidated Financial Statements

Note ~~9—Leases~~

As the lessee, the Company currently leases 225,135 square feet of real estate space for its corporate headquarters located in Brooklyn, New York, under a noncancelable lease that expires in 2026. The Company uses these facilities for its principal administration, technology and development, and engineering activities. The Company also leases office space for its offices in San Francisco, Hudson (New York), Chicago, Dublin, and London. Additionally, the Company has short-term leases in other locations around the world that meet short-term lease criteria and are not recognized on the Consolidated Balance Sheets. Most leases include one or more options to renew, and the exercise of these options is at the Company’s sole discretion. The Company determined that its options to break or renew would not be reasonably certain in determining the expected lease term, and therefore are not included as part of its ROU assets and lease liabilities.

~~The Company entered into financing lease agreements with Dell Financial Services, LLC. (“DFS”) and ePlus Group, Inc. (“ePlus”)~~for hosting and computer equipment leases. The leases through DFS have a 36-month term, 0 interest, and are payable in equal monthly installments with a buy-out option of $1 at the end of the lease term. The leases through ePlus have a 36-month term, interest rate of 3.71%-6.93%, and are payable in equal monthly installments with a fair market value or a $1 buy-out option at the end of the lease term depending on the equipment.

In calculating the present value of the lease payments, the Company has elected to utilize its estimated incremental borrowing rate based on the remaining lease term and not the original lease term. The depreciable life of assets and leasehold improvements are limited by the expected lease term.

~~The elements of lease expense were as follows (in thousands):~~

Three Months Ended
September 30, 2019 Nine Months Ended
September 30, 2019
Operating lease cost $ 1,383
$ 3,932
Finance lease cost:
Amortization of right-of-use assets 3,252
9,942
Interest on lease liabilities 778
2,470
Total finance lease cost 4,030
12,412
Other lease cost, net (1) 126
193
Total lease cost $ 5,539
$ 16,537


~~(1)~~	~~Other lease cost, net includes short-term sublease income, short-term lease costs, and variable lease costs, which are immaterial.~~

~~The following table presents the lease-related assets and liabilities recorded on the Consolidated Balance Sheet (in thousands):~~

As of September 30, 2019
Operating leases:
Other assets $ 25,278
Other current liabilities $ 4,491
Other liabilities 22,951
Total operating lease liabilities $ 27,442

Finance leases:
Property and equipment, net $ 62,687
Finance lease obligations—current $ 8,770
Finance lease obligations—net of current portion 55,576
Total finance lease liabilities $ 64,346

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~~Notes to Consolidated Financial Statements~~

~~The following table summarizes the weighted average remaining lease term and weighted average discount rate as of September 30, 2019:~~



	~~As of September 30, 2019~~
~~Weighted average remaining lease term:~~
~~Operating leases~~	~~6.13 years~~
~~Finance leases~~	~~6.56 years~~
~~Weighted average discount rate:~~
~~Operating leases~~	~~4.26~~	%
~~Finance leases~~	~~4.35~~	%

~~Supplemental cash flow information related to leases was as follows (in thousands):~~

Nine Months Ended
September 30, 2019
Cash paid for amounts included in the measurement of lease liabilities:
Operating cash flows used in operating leases $ (3,811 )
Operating cash flows used in finance leases (2,452 )
Finance cash flows used in finance leases (8,177 )

Future minimum lease payments under non-cancelable leases for the three months ending December 31, 2019 and years ending December 31, 2020, 2021, 2022, 2023, and thereafter are as follows (in thousands):

Operating Leases Finance Leases
2019 $ 1,143
$ 2,579
2020 5,483
11,521
2021 4,884
11,080
2022 4,890
10,613
2023 4,929
10,599
Thereafter 9,913
27,720
Total future minimum lease payments 31,242
74,112
Less imputed interest 3,800
9,766
Total $ 27,442
$ 64,346

~~The following table represents the Company’s commitments under its previous presentation of its capital, operating, and build-to-suit lease agreements as of December 31, 2018 (in thousands):~~

Capital Lease
Obligations Operating
Leases Build-to-Suit
Lease
Periods ending
2019 $ 4,392
$ 4,904
$ 9,451
2020 1,754
4,783
9,522
2021 481
4,185
10,354
2022 —
4,180
10,520
2023 —
4,205
10,599
Thereafter —
9,760
27,715
Total minimum payments required $ 6,627
$ 32,017
$ 78,161
Amounts representing interest 648

Present value of net minimum payments 5,979

Current maturities 3,884

Long-term payment obligations $ 2,095

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~~Notes to Consolidated Financial Statements~~

~~Note 10—~~8—Accrued Expenses

Accrued expenses consisted of the following as of the dates indicated (in thousands):

As of September 30,
2019 As of December 31,
2018
Sales and use tax payable $ 25,236
$ 12,232
Vendor accruals 20,575
17,817
Accrued bonus 14,469
12,906
Income tax payable 6,196
10
Payroll-related liabilities 3,058
2,406
Accrued vacation 791
3,787
Total accrued expenses $ 70,325
$ 49,158



	As of June 30, 2020		As of December 31, 2019
Taxes payable	$	64,320	$	39,250
Vendor accruals	46,333		25,760
Employee compensation-related liabilities	23,363		23,335
Total accrued expenses	$	134,016	$	88,345

Note ~~11—~~9—Debt

2019 Convertible Debt

In September 2019, the Company issued $650.0 million aggregate principal amount of ~~0.125% Convertible Senior~~the 2019 Notes ~~due 2026 (the “2019 Notes”)~~ in a private placement to qualified institutional buyers pursuant to Rule 144A under the Securities Act of 1933, as amended (the “Securities Act”). The net proceeds from the sale of the 2019 Notes were ~~$639.3~~$639.5 million after deducting the initial purchasers’ discount and offering expenses.

The equity component of the 2019 Notes ~~are convertible based upon an~~is approximately $154.0 million and is included in additional paid-in capital in the Consolidated Balance Sheets. The Company used $76.2 million of the net proceeds from the 2019 Notes offering to enter into separate capped call transactions (“2019 Capped Call Transactions”) with the initial ~~conversion rate of 11.4040 shares~~purchasers and/or their respective affiliates.

During any calendar quarter preceding June 1, 2026 in which the closing price of the Company’s common stock per $1,000 principal amount of 2019 Notes (equivalent to an initial conversion price of approximately $87.69 per share). The conversion rate will be subject to adjustment upon the occurrence of certain specified events, including certain distributions and dividends to all or substantially allexceeds 130% of the ~~holders of the Company’s common stock. The Company will settle any conversions~~applicable conversion price of the 2019 Notes on at least 20 of the last 30 consecutive trading days of the quarter, holders may, in the immediate quarter following, convert all or a portion of their 2019 Notes. Based on the daily closing prices of the Company’s stock during the quarter ended June 30, 2020, holders of the 2019 Notes are not eligible to convert their 2019 Notes during the third quarter of 2020. Based on the terms of the 2019 Notes, when a conversion notice is received, the Company has the option to pay or deliver cash, shares of the Company’s common stock, or a combination ~~thereof, with the form of consideration determined at the Company’s election.~~thereof. Accordingly, the Company cannot be required to settle the 2019 Notes in cash and, therefore, the 2019 Notes are classified as long-term debt as of ~~September~~June 30, ~~2019.~~

~~The 2019 Notes will mature on October 1, 2026, unless earlier converted or repurchased. Prior to~~2020. As of June 30, 2020, the close of business on the business day immediately preceding June 1, 2026, holders may convert all or a portion of their 2019 Notes only under the following circumstances: (1) during any calendar quarter commencing after the calendar quarter ending on December 31, 2019 (and only during such calendar quarter), if the last reported sale price of the Company’s common stock for at least 20 trading days (whether or not consecutive) during a period of 30 consecutive trading days ending on, and including, the last trading day of the immediately preceding calendar quarter is greater than or equal to 130% of the conversion price on each applicable trading day; (2) during the 5 business day period after any 10 consecutive trading day period (the “measurement period”) in which the trading price per $1,000 principal amount of 2019 Notes for each trading day of the measurement period was less than 98% of the product of the last reported sale price of the Company’s common stock and the conversion rate on each such trading day; (3) with respect to any or allif-converted value of the 2019 Notes ~~called for redemption by~~was approximately $137.4 million higher than the Company prior to the close of business on the business day immediately preceding June 1, 2026, holders may convert all or any portion of their 2019 Notes at any time prior to the close of business on the second scheduled trading day prior to the redemption date, even if the 2019 Notes are not otherwise convertible at such time; and (4) upon the occurrence of specified corporate events. On and after June 1, 2026 until the close of business on the second scheduled trading day immediately preceding the maturity date, holders may convert their 2019 Notes at any time, regardless of the foregoing circumstances.

~~If a fundamental change occurs prior to the maturity date, holders may require the Company to repurchase all or a portion of their 2019 Notes for cash at a price equal to 100% of the~~aggregate principal amount, ~~of the 2019 Notes to be repurchased. Holders of 2019 Notes who convert their 2019 Notes in connection with a notice of a redemption~~ or a make-whole fundamental change may be entitled to a premium in the form of an increase in the conversion rate of the 2019 Notes. As of September 30, 2019, none of the conditions permitting the holders of the 2019 Notes to early convert have been met.$787.4 million.

The 2019 Notes are general unsecured obligations of the Company. The 2019 Notes rank senior in right of payment to all of the Company’s future indebtedness that is expressly subordinated in right of payment to the 2019 Notes; rank equal in right of payment with all of our liabilities that are not so subordinated, including our ~~0% Convertible Senior Notes due 2023;~~2018 Notes; are

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~~Etsy, Inc.~~

~~Notes to Consolidated Financial Statements~~

effectively junior to any of the Company’s secured indebtedness; and are structurally junior to all indebtedness and liabilities (including trade payables) of the Company’s subsidiaries.

In accounting for the issuance of the 2019 Notes, the Company separated the 2019 Notes into liability and equity components. The carrying amount of the liability component was calculated by measuring the fair value of a similar liability that does not have an associated convertible feature. The carrying amount of the equity component, representing the conversion option, which does not meet the criteria for separate accounting as a derivative as it is indexed to the Company’s own stock, was determined by deducting the fair value of the liability component from the par value of the 2019 Notes. The difference between the principal amount of the 2019 Notes and the liability component represents the debt discount, which is recorded as a direct deduction from the related debt liability in the Consolidated Balance Sheet and accreted over the period from the date of issuance to the contractual maturity date, resulting in the recognition of non-cash interest expense. The equity component of the 2019 Notes of approximately $154.0 million is included in additional paid-in capital in the Consolidated Balance Sheet and is not remeasured as long as it continues to meet the conditions for equity classification. Transaction costs were allocated to the liability and equity components in the same proportion as the allocation of the proceeds. Transaction costs attributable to the liability component were recorded as a direct deduction from the related debt liability in the Consolidated Balance Sheet and are amortized to interest expense using the effective interest method over the term of the 2019 Notes, and transaction costs attributable to the equity component were netted with the equity component in stockholders’ equity.

The Company capitalized ~~$10.7~~$10.5 million of debt issuance costs in connection with the 2019 Notes. ~~Non-cash~~The effective interest rate for the 2019 Notes is 4.00%. Interest expense, including amortization of debt issuance costs, related to the 2019 Notes for ~~both~~ the three and ~~nine~~six months ended ~~September~~June 30, ~~2019~~2020 was ~~$0.4 million.~~$5.3 million and $10.6 million, respectively. Total unamortized debt issuance costs were ~~$8.1~~$7.3 million and $7.8 million as of ~~September~~June 30, ~~2019.~~2020 and December 31, 2019, respectively.

The estimated fair value of the 2019 Notes was ~~$496.4~~$517.5 million and $522.2 million as of ~~September~~June 30, ~~2019.~~2020 and December 31, 2019, respectively. The estimated fair value of the 2019 Notes was determined through consideration of quoted market prices for similar instruments. The fair value is classified as Level 2, as defined in “~~Note 7—~~“Note 6—Fair Value ~~Measurements~~.Measurements.”

As of June 30, 2020, there were no other material changes related to the 2019 Notes and 2019 Capped Call Transactions compared to that disclosed in the Annual Report.

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Etsy, Inc.

Notes to Consolidated Financial Statements

2018 Convertible Debt

In March 2018, the Company issued $345.0 million aggregate principal amount of the 2018 Notes in a private placement to qualified institutional buyers pursuant to the Securities Act. The net proceeds from the sale of the 2018 Notes were $335.0 million after deducting the initial purchasers’ discount and offering expenses. The equity component of the 2018 Notes is approximately $72.8 million and is included in additional paid-in capital in the Consolidated Balance Sheets. The Company used ~~$76.2~~$34.2 million of the net proceeds from the ~~2019~~2018 Notes offering to enter into separate capped call transactions (“~~2019~~2018 Capped Call Transactions”) with the initial purchasers and/or their respective affiliates. ~~The 2019 Capped Call Transactions are expected generally to reduce~~

During any calendar quarter preceding November 1, 2022 in which the potential dilution and/or offset the cash payments the Company is required to make in excess of the principal amount of the 2019 Notes upon conversion of the 2019 Notes in the event that the market price per share of the Company’s common stock is greater than the strike price of the 2019 Capped Call Transactions with such reduction and/or offset subject to a cap. The 2019 Capped Call Transactions have an initial cap price of $148.63 per share of the Company’s common stock, which represents a premium of 150% over the last reported saleclosing price of the Company’s common stock exceeds 130% of the applicable conversion price of the 2018 Notes on ~~September 18, 2019, and is subject~~at least 20 of the last 30 consecutive trading days of the quarter, holders may, in the immediate quarter following, convert all or a portion of their 2018 Notes. Based on the daily closing prices of the Company’s stock during the quarter ended June 30, 2020, holders of the 2018 Notes are eligible to ~~certain adjustments under~~convert their 2018 Notes during the third quarter of 2020. Based on the terms of the ~~2019 Capped Call Transactions. Collectively,~~2018 Notes, when a conversion notice is received, the ~~2019 Capped Call Transactions cover, initially,~~Company has the ~~number of~~option to pay or deliver cash, shares of the Company’s common stock, ~~underlying~~or a combination thereof. Accordingly, the ~~2019~~Company cannot be required to settle the 2018 Notes ~~subject~~in cash and, therefore, the 2018 Notes are classified as long-term debt as of June 30, 2020. As of June 30, 2020, the if-converted value of the 2018 Notes was approximately $665.4 million higher than the aggregate principal amount, or $1.0 billion.

The 2018 Notes are general unsecured obligations of the Company. The 2018 Notes rank senior in right of payment to ~~anti-dilution adjustments substantially similar to those applicable~~all of the Company’s future indebtedness that is expressly subordinated in right of payment to the Notes; rank equal in right of payment with all of our liabilities that are not so subordinated, including our 2019 ~~Notes.~~Notes; are effectively junior to any of the Company’s secured indebtedness; and are structurally junior to all indebtedness and liabilities (including trade payables) of the Company’s subsidiaries.

The Company capitalized $10.0 million of debt issuance costs in connection with the 2018 Notes. The effective interest rate for the 2018 Notes is 4.75%. Interest expense, including amortization of debt issuance costs, related to the 2018 Notes for the three months ended June 30, 2020 and 2019 was $4.0 million and $3.8 million, respectively. Interest expense, including amortization of debt issuance costs, related to the 2018 Notes for the six months ended June 30, 2020 and 2019 was $7.9 million and $7.5 million, respectively. Total unamortized debt issuance costs related to the 2018 Notes were $4.4 million and $5.2 million as of June 30, 2020 and December 31, 2019, respectively.

The estimated fair value of the 2018 Notes was $312.2 million and $310.3 million as of June 30, 2020 and December 31, 2019, respectively. The estimated fair value of the 2018 Notes was determined through consideration of quoted market prices for similar instruments. The fair value is classified as Level 2, as defined in “Note 6—Fair Value Measurements.”

As of June 30, 2020, there were no other material changes related to the 2018 Notes and 2018 Capped Call Transactions ~~do not meet~~compared to that disclosed in the ~~criteria for separate accounting as a derivative as they are indexed to the Company’s stock. The premiums paid for the~~ Annual Report.

2019 ~~Capped Call Transactions have been included as a net reduction to additional paid-in capital within stockholders’ equity.~~

Credit Agreement

On February 25, 2019, the Company entered into a $200.0 million senior secured revolving credit facility pursuant to a Credit Agreement (the “2019 Credit Agreement”) with lenders party thereto from time to time, and Citibank N.A., as administrative Agent. The 2019 Credit Agreement will mature in February 2024. The 2019 Credit Agreement includes a letter of credit sublimit of $30.0 million and a swingline loan sublimit of $10.0 million.

Borrowings under the 2019 Credit Agreement (other than swingline loans) bear interest, at the Company’s option, at (i) a base rate equal to the highest of (a) the prime rate, (b) the federal funds rate plus 0.50%, and (c) an adjusted LIBOR rate for a one-month interest period plus 1.00%, in each case plus a margin ranging from 0.25% to 0.875% or (ii) an adjusted LIBOR rate plus a margin ranging from 1.25% to 1.875%. Swingline loans under the 2019 Credit Agreement bear interest at the same base rate (plus the margin applicable to borrowings bearing interest at the base rate). These margins are determined based on the senior secured net leverage ratio (defined as secured funded debt, net of unrestricted cash up to $100 million, to EBITDA) for the

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~~Etsy, Inc.~~

~~Notes to Consolidated Financial Statements~~

preceding four fiscal quarter period. The Company is also obligated to pay other customary fees for a credit facility of this size and type, including an unused commitment fee, ranging from 0.20% to 0.35% depending on the Company’s senior secured net leverage ratio, and fees associated with letters of credit. The 2019 Credit Agreement also permits the Company, in certain circumstances, to request an increase in the facility by an amount of up to $100.0 million at the same maturity, pricing and other terms and to request an extension of the maturity date for the facility. In connection with the 2019 Credit Agreement, the Company also paid the lenders certain upfront fees.

The 2019 Credit Agreement contains customary representations and warranties applicable to the Company and its subsidiaries and customary affirmative and negative covenants applicable to the Company and its restricted subsidiaries. The negative covenants include restrictions on, among other things, indebtedness, liens, certain fundamental changes (including mergers), investments, dispositions, restricted payments (including dividends and stock repurchases), prepayments of junior debt, and transactions with affiliates. These restrictions do not prohibit a subsidiary of the Company from making pro rata payments to the Company or any other person that owns an equity interest in such subsidiary. The 2019 Credit Agreement contains financial covenants, that require the Company and its subsidiaries to maintain (i) a secured net leverage ratio not to exceed 3.00 to 1.00, subject to an increase, at the option of the Company, to 3.50 to 1.00 for a specified period of time in the event of certain material acquisitions, tested as of the last day of each fiscal quarter and (ii) an interest coverage ratio (defined as the ratio of EBITDA to cash interest expense) of not less than 2.50 to 1.00, tested for each fiscal quarter.

The 2019 Credit Agreement includes customary events of default, including, but not limited to, nonpayment of principal or interest, breaches of representations and warranties, failure to perform or observe covenants, cross-defaults with certain other indebtedness, final judgments or orders, certain change of control events, and certain bankruptcy-related events or proceedings. Upon the occurrence of an event of default (subject to notice and grace periods), obligations under the 2019 Credit Agreement could be accelerated.

~~Subject~~

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Etsy, Inc.

Notes to certain exceptions, to the extent the Company has any material domestic subsidiaries, the obligations under the 2019 Credit Agreement would be required to be guaranteed by such material domestic subsidiaries. The obligations under the 2019 Credit Agreement are secured by all or substantially all of the assets of the Company and any such subsidiary guarantors.Consolidated Financial Statements

The Company capitalized $1.4 million of debt issuance costs in connection with the 2019 Credit Agreement. ~~Non-cash interest~~Interest expense related to debt issuance costs on the 2019 Credit Agreement for both the three and ~~nine~~six months ended ~~September~~June 30, 2020 and 2019 was $0.1 ~~million and $0.2 million, respectively.~~million. Total unamortized debt issuance costs related to the 2019 Credit Agreement were ~~$1.2~~$1.0 million and $1.1 million as of ~~September~~June 30, ~~2019.~~2020 and December 31, 2019, respectively.

At ~~September~~June 30, ~~2019,~~2020, the Company did 0t have any borrowings under the 2019 Credit Agreement and was in compliance with all financial covenants.

~~2018 Convertible Debt~~

In March 2018, the Company issued $345.0 million aggregate principal amount of 0% Convertible Senior Notes due 2023 (the “2018 Notes”) in a private placement to qualified institutional buyers pursuant to the Securities Act. The net proceeds from the sale of the 2018 Notes were $335.0 million after deducting the initial purchasers’ discount and offering expenses. The Company used $34.2 million of the net proceeds from the 2018 Notes offering to enter into separate capped call transactions (“2018 Capped Call Transactions”) with the initial purchasers and/or their respective affiliates.

During any calendar quarter preceding November 1, 2022 in which the closing price of the Company’s common stock exceeds 130% of the applicable conversion price of the 2018 Notes on at least 20 of the last 30 consecutive trading days of the quarter, holders may in the immediate quarter following convert all or a portion of their 2018 Notes. Based on the daily closing prices of the Company’s stock during the quarter ended September 30, 2019, holders of the 2018 Notes are eligible to convert their 2018 Notes during the fourth quarter of 2019. When a conversion notice is received, the Company has the option to pay or deliver cash, shares of the Company’s common stock, or a combination thereof. Accordingly, the Company cannot be required to settle the 2018 Notes in cash and, therefore, the 2018 Notes are classified as long-term debt as of September 30, 2019. As of September 30, 2019, the if-converted value of the 2018 Notes was approximately $192.4 million higher than the aggregate principal amount, or $537.4 million.

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~~Etsy, Inc.~~

~~Notes to Consolidated Financial Statements~~

~~The Company capitalized $10.0 million of debt issuance costs in connection with the~~ 2018 Notes. Non-cash interest expense related to the 2018 Notes for the three months ended September 30, 2019 and 2018 was $3.8 million and $3.7 million, respectively. Non-cash interest expense related to the 2018 Notes for the nine months ended September 30, 2019 and 2018 was $11.4 million and $8.5 million, respectively. Total unamortized debt issuance costs related to the 2018 Notes were $5.6 million and $6.7 million as of September 30, 2019 and December 31, 2018, respectively.

The estimated fair value of the 2018 Notes was $301.0 million and $279.1 million as of September 30, 2019 and December 31, 2018, respectively. The estimated fair value of the 2018 Notes was determined through consideration of quoted market prices for similar instruments. The fair value is classified as Level 2, as defined in “~~Note 7—Fair Value Measurements~~.”

~~As of September 30, 2019, there were no other material changes related to the 2018 Notes and 2018 Capped Call Transactions compared to that disclosed in the Annual Report.~~

Note ~~12—~~10—Commitments and Contingencies

~~Long-Term Debt~~

In September 2019, the Company issued the 2019 Notes in a private placement to qualified institutional buyers pursuant to the Securities Act. The 2019 Notes will mature on October 1, 2026, unless earlier converted or repurchased. For more information on the 2019 Notes, see “~~Note 11—Debt~~.”

Legal Proceedings

From time to time in the normal course of business, various other claims and litigation have been asserted or commenced against the Company. Due to uncertainties inherent in litigation and other claims, the Company can give no assurance that it will prevail in any such matters, which could subject the Company to significant liability for damages. Any claims or litigation, regardless of their success, could have an adverse effect on the Company’s ~~Consolidated Results~~results of ~~Operations, Cash Flows,~~operations, cash flows, or business and financial condition in the period the claims or litigation are resolved. Although the results of litigation and claims cannot be predicted with certainty, the Company currently believes that the final outcome of these ordinary course matters will not have a material adverse effect on its business.

Note ~~13—~~11—Stockholders’ Equity

In September 2019, the Board of Directors approved a concurrent stock repurchase with the pricing of the 2019 Notes, pursuant to which the Company repurchased $124.5 million, or 2,094,196 shares of its common stock. This authorization was only applicable concurrent with the issuance of the 2019 Notes and, therefore, there are 0 further purchases authorized under this approval.

In November 2018, the Board of Directors approved a stock repurchase program that enables the Company to repurchase up to $200 million of its common stock. The program does not have a time limit and may be modified, suspended, or terminated at any time by the Board of Directors. The number of shares repurchased and the timing of repurchases will depend on a number of factors, including, but not limited to, stock price, trading volume, and general market conditions, along with Etsy’s working capital requirements, general business conditions, and other factors.

In November 2017, the Board of Directors approved a stock repurchase program that enabled the Company to repurchase up to $100 million of its common stock. The program was completed in the second quarter of 2018.

Under the stock repurchase ~~programs,~~program, the Company ~~was able to~~may purchase shares of its common stock through various means, including open market transactions, privately negotiated transactions, tender offers, or any combination thereof. In addition, open market repurchases of common stock could be made pursuant to trading plans established pursuant to Rule 10b5-1 under the Securities Exchange Act of 1934, as amended, which ~~permitted~~would permit common stock to be repurchased at a time that the Company might otherwise be precluded from doing so under insider trading laws or self-imposed trading restrictions.

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~~Etsy, Inc.~~

~~Notes to Consolidated Financial Statements~~

The following table summarizes the Company’s cumulative share repurchase activity of ~~both programs~~the program noted above, excluding shares withheld to satisfy tax withholding obligations in connection with the vesting of employee restricted stock units (“RSUs”) ~~and excluding the concurrent stock repurchase with the pricing of the 2019 Notes~~ (in thousands, except share and per share amounts):

Shares Repurchased Average Price Paid per Share (1) Value of Shares Repurchased (1) Remaining Amount Authorized
Balance as of December 31, 2018 5,032,648
$ 28.80
$ 145,000
$ 155,000
Repurchases of common stock for the three months ended:

March 31, 2019 532,412
51.64
27,500
(27,500 )
June 30, 2019 —
—
—
—
September 30, 2019 50,721
55.16
2,798
(2,798 )
Balance as of September 30, 2019 5,615,781
$ 31.20
$ 175,298
$ 124,702



	Shares Repurchased	Average Price Paid per Share (1)		Value of Shares Repurchased (1)		Remaining Amount Authorized
Balance as of December 31, 2019	1,924,294	$	50.65	$	97,500	$	102,500
Repurchases of common stock for the three months ended:
March 31, 2020	543,106	46.02		25,000		(25,000		)
June 30, 2020	—	—		—		—
Balance as of June 30, 2020	2,467,400	$	49.63	$	122,500	$	77,500

(1) Average price paid per share excludes broker commissions. Value of shares repurchased includes broker commissions.

All repurchases were made using cash resources and all repurchased shares of common stock have been retired. In light of the macroeconomic situation related to COVID-19, our Board of Directors decided to temporarily pause share repurchases in the second quarter of 2020.

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Etsy, Inc.

Notes to Consolidated Financial Statements

Note ~~14—~~12—Stock-Based Compensation

During the three and ~~nine~~six months ended ~~September~~June 30, ~~2019,~~2020, the Company granted stock options and RSUs under its 2015 Equity Incentive Plan (“2015 Plan”) and, pursuant to the evergreen increase provision of the 2015 Plan, the Board of Directors approved an increase of ~~2,395,434~~5,917,139 shares to the total number of shares available for issuance under the 2015 Plan effective as of January 2, ~~2019.~~2020. At ~~September~~June 30, ~~2019,~~2020, 31,831,808 shares were authorized under the 2015 Plan and ~~20,584,299~~24,665,329 shares were available for future grant.

The fair value of options granted in the periods presented below using the Black-Scholes pricing model has been based on the following assumptions:


	Three Months Ended September 30,		Nine Months Ended September 30,		Three Months Ended June 30,		Six Months Ended June 30,
	2019	2018	2019	2018	2020	2019	2020	2019
Volatility	39.2%	47.8%	39.2% - 39.5%	38.6% - 47.8%	41.3% - 41.7%	39.2% - 39.5%	38.9% - 41.7%	39.2% - 39.5%
Risk-free interest rate	1.9%	2.8%	1.9% - 2.4%	2.6% - 2.9%	0.4% - 0.5%	1.9% - 2.4%	0.4% - 1.7%	1.9% - 2.5%
Expected term (in years)	6.2	6.1	5.5 - 6.2	5.5 - 6.3	5.52 - 6.16	5.50 - 6.16	5.52 - 6.16	5.50 - 6.16
Dividend rate	—%	—%	—%	—%	—%	—%	—%	—%

The following table summarizes the activity for the Company’s options during the ~~nine~~six months ended ~~September~~June 30, ~~2019~~2020 (in thousands, except share and per share amounts):


	Shares		Weighted-Average Exercise Price		Weighted-Average Remaining Contract Term (in years)	Aggregate Intrinsic Value		Shares		Weighted-Average Exercise Price		Weighted-Average Remaining Contract Term (in years)	Aggregate Intrinsic Value
Outstanding at December 31, 2018	6,890,994		$	12.91
Outstanding at December 31, 2019								6,294,919		$	16.26
Granted	360,258		68.10					645,300		45.26
Exercised	(774,280	)	11.54					(957,999	)	12.71
Forfeited/Canceled	(197,518	)	29.87					(14,490	)	32.15
Outstanding at September 30, 2019	6,279,454		15.71		7.43	$	260,259
Total exercisable at September 30, 2019	3,500,255		11.63		7.02	157,057
Outstanding at June 30, 2020								5,967,730		19.93		7.23	$	515,046
Total exercisable at June 30, 2020								3,638,011		13.37		6.71	337,836

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~~Etsy, Inc.~~

~~Notes to Consolidated Financial Statements~~

The following table summarizes the weighted-average grant date fair value of options granted, intrinsic value of options exercised, and fair value of awards vested during the three and ~~nine~~six months ended ~~September~~June 30, ~~2019~~2020 and ~~2018~~2019 (in thousands, except per share amounts):


	Three Months Ended September 30,				Nine Months Ended September 30,				Three Months Ended June 30,				Six Months Ended June 30,
	2019		2018		2019		2018		2020		2019		2020		2019
Weighted-average grant date fair value of options granted	$	25.40	$	25.00	$	28.52	$	15.53	$	28.97	$	25.00	$	17.72	$	28.90
Intrinsic value of options exercised	3,787		13,493		40,683		24,690		32,034		8,373		52,458		36,896
Fair value of awards vested	7,047		8,783		25,238		23,182		19,022		12,108		26,408		18,191

The total unrecognized compensation expense at ~~September~~June 30, ~~2019~~2020 related to the Company’s options was ~~$22.6~~$26.6 million, which will be recognized over an estimated weighted-average amortization period of ~~2.53~~2.69 years.

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Etsy, Inc.

Notes to Consolidated Financial Statements

The following table summarizes the activity for the Company’s unvested RSUs during the ~~nine~~six months ended ~~September~~June 30, ~~2019:~~2020:


	Shares		Weighted-Average Grant Date Fair Value		Shares		Weighted-Average Grant Date Fair Value
Unvested at December 31, 2018	3,480,368		$	22.87
Unvested at December 31, 2019					2,960,413		$	40.61
Granted	1,174,459		64.69		1,509,157		44.16
Vested	(977,069	)	18.47		(635,645	)	32.34
Forfeited/Canceled	(484,216	)	29.20		(141,115	)	41.06
Unvested at September 30, 2019	3,193,542		38.63
Unvested at June 30, 2020					3,692,810		43.46

The total unrecognized compensation expense at ~~September~~June 30, ~~2019~~2020 related to the Company’s unvested RSUs was ~~$107.4~~$142.7 million, which will be recognized over an estimated weighted-average amortization period of ~~3.07~~3.08 years.

~~Total stock-based~~Stock-based compensation expense included in the Consolidated Statements of Operations for the periods presented below is as follows (in thousands):


	Three Months Ended September 30,				Nine Months Ended September 30,				Three Months Ended June 30,				Six Months Ended June 30,
	2019		2018		2019		2018		2020		2019		2020		2019
Cost of revenue	$	1,574	$	894	$	4,129	$	2,367	$	1,907	$	1,456	$	3,527	$	2,555
Marketing	1,196		642		2,550		1,819		1,357		723		2,581		1,354
Product development	5,752		4,697		14,566		11,361		8,472		5,294		15,273		8,813
General and administrative	3,615		2,683		9,811		8,440		4,989		3,364		9,155		6,197
Total stock-based compensation expense	$	12,137	$	8,916	$	31,056	$	23,987
Stock-based compensation expense									$	16,725	$	10,837	$	30,536	$	18,919

~~Total stock-based compensation expense in the three months ended September 30, 2019 and 2018 includes $0.6 million~~and $0.7 million in acquisition-related stock-based compensation expense, respectively. Total stock-based compensation expense in the nine months ended September 30, 2019 and 2018 includes $1.3 million~~and $2.2 million in acquisition-related stock-based compensation expense, respectively.~~

During the three and nine months ended September 30, 2018, the Company incurred non-cash stock-based compensation expense of $1.0 million resulting from the modification of stock options and RSUs in connection with the departure of the Company’s Chief Operating Officer (“COO”), effective January 2, 2019 (the “Departure Date”). As per the agreement between the Company and the COO, all unvested options and RSUs granted in 2016 and 2017 became fully vested on the Departure Date. The Company recognized a total of $6.2 million of expense relating to the modification, $1.0 million of which was recognized in the third quarter of 2018, as described above, and $5.2 million of which was recognized in the fourth quarter of 2018.

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Item 2. Management’s Discussion and Analysis of Financial Condition and Results of Operations.

You should read the following discussion and analysis of our financial condition and results of operations together with our ~~Consolidated Financial Statements~~consolidated financial statements and related notes and other financial information included elsewhere in this Quarterly Report on Form 10-Q and with the audited ~~Consolidated Financial Statements~~consolidated financial statements included in our Annual Report on Form 10-K filed with the Securities and Exchange Commission (“SEC”) on February ~~28, 2019.~~27, 2020 (the “Annual Report”). This discussion, particularly information with respect to our outlook, our plans and strategy for our business, and our performance and future success, includes forward-looking statements that involve risks and uncertainties. Our actual results could differ materially from those discussed below. Factors that could cause or contribute to these differences include those discussed below and elsewhere in this Quarterly Report, particularly in the “~~Risk Factors~~”“Risk Factors” section. For more information regarding key factors affecting our performance, ~~see“Management’s~~see “Management’s Discussion and Analysis of Financial Condition and Results of Operations—Key Factors Affecting our Performance” in our Annual Report, ~~on Form 10-K,~~ which we incorporate by reference.

Overview

Business

Etsy ~~is the global~~operates two-sided ~~marketplace for unique~~online marketplaces that connect millions of passionate and creative ~~goods.~~buyers and sellers. Our mission is to “Keep Commerce Human,” and we’re committed to using the power of business and technology to strengthen communities and empower people around the world. ~~We connect~~

Our primary marketplace, Etsy.com, is the global destination for unique and creative goods. The Etsy marketplace connects creative entrepreneurs with thoughtful consumers looking for items that are intended to be special, reflect their sense of style, or represent a meaningful occasion.

Our sellers are the heart and soul of Etsy, and our technology platform allows our sellers to turn their creative passions into economic opportunity. We have a seller-aligned business model: we make money when our sellers make money. We offer ~~our~~Etsy sellers a marketplace with millions of buyers along with a range of seller tools and services that are specifically designed to help our creative entrepreneurs generate more sales and scale their businesses.

We are focused on attracting potential buyers to the Etsy marketplace for those “special” purchase occasions that happen throughout the year, and for everyday items that have meaning. We are deepening engagement with our existing buyers by inspiring purchases across ~~multiple~~our many retail categories and special occasions. ~~These special~~Special purchases for use in the everyday include handmade or vintage unique clothing, accessories, household items, or furniture that the buyer wants to reflect her sense of style. Special purchase occasions can occur many times throughout the year and include shopping for special occasions that reflects an individual’s unique style; gifting that demonstrates thought and care; and celebrations that express creativity and fun. Buyers tell us that they come to Etsy because Etsy sellers offer items that they can’t find anywhere else. ~~Special purchase occasions happen throughout~~

On August 15, 2019, we acquired all of the ~~year when a buyer is decorating a home, dressing for an event, celebrating a special moment, or buying a gift for someone special.~~

~~In August 2019, Etsy acquired~~outstanding capital stock of Reverb Holdings, Inc. (“Reverb”), for $270.4 million, net of cash acquired. The Reverb marketplace is a leading global online marketplace dedicated to buying and selling new, used, and vintage musical instruments, with a vibrant community of buyers and sellers all over the world. Reverb, now a wholly-owned subsidiary of Etsy, Inc., is included in all financial and other metrics from August 15, 2019 (the date of acquisition), unless otherwise noted.

Our revenue is diversified, generated from a mix of marketplace activities and other optional services we provide to sellers to help them generate more sales and scale their businesses.

Marketplace revenue is comprised of the fees a seller pays us for marketplace activities. Marketplace activities primarily include listing an item for ~~sale,~~sale; completing transactions between a buyer and a seller, which includes, beginning in the second quarter of 2020, an additional transaction fee related to offsite advertising; and using our payments services to process payments, including foreign currency ~~payments.~~transactions.

Services revenue is comprised of the fees a seller pays us for our optional other services (“Services”). Services primarily include on-site advertising, ~~services,~~ which ~~allows~~allow sellers to pay for prominent placement of their listings in search results; and shipping labels, which ~~allows~~allow sellers in the United States, Canada, United Kingdom, and Australia to purchase discounted shipping ~~labels; Pattern, a service that allows sellers to build custom websites; and Etsy Plus, a subscription offering that provides sellers with enhanced tools and credits for use on our platform.~~

~~We also generate additional revenue through our commercial partnerships, which is classified as other revenue.~~labels.

Our strategy is focused on growing the Etsy marketplace in our six core geographies and building a sustainable competitive advantage around four ~~areas~~elements of our business that we believe differentiate us from our competitors, or what we call our “Right to Win.” The foundation of Etsy’s competitive advantage is our collection of our sellers’ unique items, which, we believe, when combined with best-in-class search and discovery, human connections, and a trusted brand, will enable us to continue to stand out among other ~~ecommerce~~e-commerce platforms and marketplaces. Our investments in product, marketing, and talent will be focused on capitalizing

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on these four ~~areas~~elements of our business. Ultimately, the goal of our long-term strategy is to drive

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more new buyers to ~~our websites,~~the website, give existing buyers reasons to come back more often, encourage buyers to spend more per order, and fuel success for our sellers. We see a number of similarities between the levers of growth for the Etsy and Reverb marketplaces, including improving search and discovery, making selling and buying easier, and building a global brand and user community.

While current macroeconomic conditions have had a dramatic effect on the global economy and on our business, our experience thus far has reaffirmed the appropriateness of our long-term strategy and has only strengthened our commitment to it.

Second Quarter 2020 Financial Highlights

As of June 30, 2020, our marketplaces connected 3.1 million active sellers and 60.3 million active buyers in nearly every country in the world. In the three and six months ended June 30, 2020, sellers generated GMS of $2.7 billion and $4.0 billion, respectively, of which approximately 61% and 60%, respectively, came from purchases made on mobile devices. We are a global company and approximately 32% and 33% of our GMS in the three and six months ended June 30, 2020, respectively, came from transactions where either a seller or a buyer was located outside of the United States.

Total revenue was ~~$197.9~~$428.7 million and ~~$548.4~~$656.8 million in the three and ~~nine~~six months ended ~~September~~June 30, ~~2019,~~2020, respectively, driven by strong growth in both Marketplace and Services revenue. In the three and ~~nine~~six months ended ~~September~~June 30, ~~2019,~~2020, we recorded net income of ~~$14.8~~$96.4 million and ~~$64.6~~$108.9 million, respectively, and non-GAAP Adjusted EBITDA of ~~$42.1~~$150.6 million and ~~$131.6~~$205.7 million, respectively. See “Non-GAAP Financial Measures” for more information and for a reconciliation of Adjusted EBITDA to net income, the most directly comparable financial measure calculated in accordance with GAAP.

AsCash, cash equivalents, and short-term investments were $1.0 billion as of ~~September~~June 30, ~~2019, our marketplaces connected 2.6~~2020. Etsy has $345.0 million ~~active sellers~~aggregate principal amount of 0% Convertible Senior Notes due 2023 and 44.8 million active buyers, in nearly every country in the world. In the three and nine months ended September 30, 2019, sellers generated GMS of $1.2 billion and $3.3 billion, respectively, of which approximately 59% in each period came from purchases made on mobile devices. We are a global company and approximately 36% and 38% of our GMS in the three and nine months ended September 30, 2019, respectively, came from transactions where either a seller or a buyer was located outside of the United States.

~~Acquisition of Reverb~~

On August 15, 2019, we acquired all of the outstanding capital stock of Reverb. The total consideration was $271.4 million, net of cash acquired and subject to final purchase price adjustments. We believe the acquisition of Reverb is a strategic fit that aligns with our mission to “Keep Commerce Human,” and we see a number of similarities between the levers of growth for Etsy and Reverb, including improving search and discovery, making selling and buying easier, and building a global brand and user community.

~~Convertible Debt Offering~~

~~In September 2019, we issued~~ $650.0 million aggregate principal amount of 0.125% Convertible Senior Notes due ~~2026 (the “2019 Notes”) in a private placement~~2026. Additionally, Etsy has the ability to ~~qualified institutional buyers pursuant to Rule 144A under~~draw down on its $200.0 million senior secured revolving credit facility. In the ~~Securities Act.~~ six months ended June 30, 2020, Etsy had positive operating cash flows of $250.1 million.

Quarterly Operating Highlights

The ~~initial conversion price~~impacts of the ~~2019 Notes represented a premium~~ongoing COVID-19 pandemic on the global economy and on our business continue to evolve. Etsy’s performance in the second quarter was extremely strong, with GMS growth of ~~approximately 47.5% over~~145.6% and revenue growth of 136.7%. Factors contributing to this performance included our quick and successful transition to remote work; guarding the ~~price~~health and safety of our ~~common stock. The net proceeds~~team; our agility in supporting our global seller community; and our investments in our brand and marketplace — all of which mitigated risk and maximized our financial performance. In addition, Etsy benefited from several tailwinds including the ~~sale~~shift from off-line to online shopping, specific competitive dynamics, retail business closures, new buyer cohorts, pent-up demand, emerging categories such as face masks, gifting trends, and stimulus checks.

To capitalize on our unique and defensible “Right to Win,” we continued to invest in product development, making key improvements to the customer experience during the second quarter. Given the strong business trends, we’ve prioritized our product portfolio for 2020 both to invest in near term product improvements and allocate more resources to longer-term initiatives such as frequency and customer engagement. Highlights of the 2019 Notes were $639.3 million after deducting the initial purchasers' discount and offering expenses. The 2019 Notes will mature on October 1, 2026, unless earlier converted, redeemed or repurchased.

our second quarter are outlined below:

We ~~used $76.2~~experienced broad-based demand across the Etsy marketplace, including significant demand for face masks. Mask GMS was approximately $346 million and non-mask GMS increased by 93% year-over-year, or by approximately $1.0 billion. Our team mobilized quickly to address the surge in face mask demand by scaling inventory with a call to action for sellers, retraining our search algorithms, creating on-site banners and automated filters, and managing delivery expectations.

We continued to adjust our marketing strategies and spend for the Etsy marketplace during the second quarter to respond quickly to changing macroeconomic dynamics and continue to build top of ~~the net proceeds from the 2019 Notes offering~~mind awareness for Etsy. We launched several new advertising campaigns, including a focus on supporting small businesses, an ‘always open’ message, and Etsy as a place for everyday needs. We developed a thoughtful and powerful strategy to ~~enter into separate capped call transactions (“2019 Capped Call Transactions”) with the initial purchasers and/or their respective affiliates. The 2019 Capped Call Transactions~~define what “everyday” means for Etsy and bring it to life in our marketing and product experiences for buyers. We expanded our investment in performance marketing as return on investment remains strong across all channels, and we leveraged our new customer relationship management tools to optimize data in real-time and more effectively ~~increase the premium for conversion of the 2019 Notes at maturity to 100%~~target buyers through Etsy’s owned and ~~are generally expected to reduce potential dilution to our common stock upon any conversion of the 2019 Notes and offset any payments we make upon conversion.~~

In addition, we used $124.5 million of the net proceeds from the 2019 Notes to repurchase 2,094,196 shares of our common stock. We intend to use the remainder of the net proceeds from the 2019 Notes for general corporate purposes.

~~For more information on the 2019 Notes and 2019 Capped Call Transactions, see “Note 11—Debt” in the Notes to Consolidated Financial Statements.~~

paid channels.

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~~Other Operational Highlights~~

~~During~~In the ~~third~~second quarter of ~~2019,~~2020, we ~~continued~~completed the migration of seller listings to ~~build~~our new Offsite Ads, an iteration on our ~~sustainable competitive advantage, including~~advertising offerings, to help sellers more effectively drive traffic to their listings. Etsy will pay the ~~following operational highlights:~~upfront costs to promote Etsy sellers’ listings on multiple internet platforms without any upfront costs for sellers.

~~In July,~~To strengthen the buyer experience, we ~~began providing Etsy.com sellers with tools~~made improvements to mobile web: we enhanced search and ~~support~~discovery by improving our query-listing matching and continuing to ~~make it easy for them~~iterate on ranking algorithms to ~~offer free shipping on orders of $35 or~~deliver more relevant recommendations further along in the purchase funnel; we added a more prominent “In Stock” indicator to ~~U.S. buyers. In September,~~increase buyer confidence that an item is not mass-produced; we ~~launched~~highlighted recent positive seller reviews to drive repeat purchases and spend per buyer; and unveiled a ~~campaign to notify our~~new augmented reality feature which helps buyers ~~of this new program, highlighting shops that are offering free shipping on~~visualize the items they’re interested in purchasing in their ~~orders. As of the end of the third quarter, 62% of items on the Etsy marketplace offered free shipping to U.S. buyers and 74% of U.S. listing views were eligible to ship for free.~~own homes.

We continued to ~~utilize~~deepen the human connections and trust in our ~~marketing~~marketplace through product development efforts ~~to drive~~focused on the core buying experience, including improving shipping, fulfillment, and post-purchase experiences, and making our Etsy app more engaging and habit-driving.

During the second quarter the Etsy marketplace saw an influx of 18.7 million new and ~~existing~~reactivated buyers; the latter being those who hadn’t purchased in a year or more. Given the significant amount of new buyers on the platform, our focus on buyer frequency became even more urgent, specifically engaging first-time buyers to ~~Etsy.com.~~bring them back to Etsy to make their second purchase. We ~~launched our 2019 holiday television campaign~~are focused on increasing the 30 day repeat purchase rate for new buyers by using strategies such as targeting buyers on and off site with personalized and consistent messaging across many channels.

Reverb benefited from similar macroeconomic ecommerce tailwinds to Etsy during the second quarter, as well as a strong increase in ~~September, which highlights~~new buyers and novice musicians. We continued to execute on product and marketing initiatives to bolster Reverb’s two-sided marketplace. Beginning on August 4, 2020, Reverb increased its seller transaction fee for the first time from 3.5% to 5%. Reverb plans to increase investments in marketing, expand its global customer engagement team, and grow the capacity of its team that ~~Etsy.com is the destination for all things special, for moments big~~creates and ~~small throughout the holiday season,~~enhances seller tools and ~~also highlights that millions of items are available to ship for free. We anticipate that our ongoing marketing investments will continue to help drive GMS in 2019.~~services.

Quarterly Impact Highlights

We continued to ~~focus on capitalizing~~make progress on our ~~core competitive advantages, or~~impact strategy, reflecting the positive economic, social, and ecological impact we want to have on the world while advancing and complementing our ~~“Right to Win.” As a result of migrating our Etsy.com search efforts to Google Cloud, we made a foundational upgrade~~business strategy. Highlights during the second quarter are outlined below:

In living up to our ~~ranking algorithms, which will continue~~mission to ~~enable us to provide more relevant search results to buyers on~~“Keep Commerce Human,” when the ~~Etsy.com platform. In addition,~~pandemic began impacting our seller community, we continued ~~to improve~~ our ~~mobile app, highlighting items that are similar to items buyers have made a favorite~~seller support initiatives in the ~~past, launched variation photos,~~second quarter, including waiving certain seller fees, providing sellers a one-month grace period to pay their bills, and ~~integrated several shipping solutions, all geared~~providing listing credits for mask sellers. The combination of one-time investments to ~~helping improve their shopping experience. We also launched~~support our sellers totaled approximately $12 million in the second quarter of 2020.

Etsy stands for the human connections made on our platform and the lives behind them. Black Lives Matter is the civil rights movement of our time, addressing a ~~regional sales feature, which allows for sellers~~fundamental inequality in our society: that Black lives are too often undervalued. In support of this movement, in the second quarter of 2020 Etsy made $1 million in donations to ~~set a country-specific sale, with a focus on their domestic listings.~~the Equal Justice Initiative and Borealis Philanthropy’s Black-Led Movement Fund and matched employee donations.

We ~~made progress simplifying~~deepened our ~~marketing tools~~commitment to carbon-offset shipping by offsetting 100% of Reverb’s emissions from shipping beginning in April of 2020. Now, as with the Etsy marketplace, for ~~sellers to enable them to more easily~~every item purchased on Reverb, we will invest in ~~their growth. In~~environmental projects to offset the third quarter of 2019, we streamlined Promoted Listings, Etsy.com’s on-site ads platform, and Google Shopping, an off-site marketing tool for Etsy.com sellers, into one unified ad platform, called Etsy Ads. Etsy Ads enables Etsy sellers to set a budget and Etsy then allocates that budget between channels, targeting optimal return on seller spend. This is intended to be responsive to seller feedback and enhance the marketing experience on Etsy.com for sellers and help them drive sales more effectively through the new ads platform. With the launch of Etsy Ads, our Promoted Listings service is no longer offered as a standalone advertising option, effective starting the fourth quarter of 2019.

~~On August 15, 2019 we acquired Reverb, a privately held marketplace for new, used, and vintage music gear. The financial results of Reverb have been included in our consolidated financial statements~~impact from ~~the date of acquisition.~~

shipping.

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Key Operating and Financial Metrics

We collect and analyze operating and financial data to evaluate the health and performance of our business and allocate our resources (such as capital, people, and technology investments). The unaudited non-GAAP financial ~~results of Reverb have been included in our consolidated financial results (“Consolidated”) from August 15, 2019 (the date of acquisition). The unaudited~~measures and key operating and financial metrics we use are:


	Three Months Ended September 30,						% Growth (Decline) Y/Y			Nine Months Ended September 30,								% Growth Y/Y		Three Months Ended June 30,						% Growth (Decline) Y/Y			Six Months Ended June 30,						% Growth (Decline) Y/Y
	2019			2018					2019				2018				2020				2019				2020				2019						% Growth (Decline) Y/Y
							% Growth (Decline) Y/Y											% Growth Y/Y
	(in thousands, except percentages)																			(in thousands, except percentages)
GMS (1)	$	1,200,371		$	922,513		30.1	%		$	3,319,228			$	2,685,273			23.6	%	$	2,688,783		$	1,094,829		% Growth (Decline) Y/Y	145.6	%		$	4,042,074		$	2,118,857		90.8	%
Revenue ~~(2)~~	$	197,947		$	150,366		31.6	%		$	548,381			$	403,665			35.9	%	$	428,737		$	181,095		136.7	%		$	656,792		$	350,434		87.4	%
Marketplace revenue	$	140,966		$	110,927		27.1	%		$	401,499			$	290,200			38.4	%	$	332,031		$	135,199		145.6	%		$	487,952		$	262,367		86.0	%
Services revenue	$	56,319		$	38,194		47.5	%		$	144,386			$	110,306			30.9	%	$	96,706		$	45,896		110.7	%		$	168,840		$	88,067		91.7	%
Net income	$	14,801		$	19,894		(25.6	)%		$	64,603			$	36,240			78.3	%	$	96,425		$	18,223		429.1	%		$	108,947		$	49,802		118.8	%
Adjusted EBITDA	$	42,076		$	34,035		23.6	%		$	131,644			$	88,151			49.3	%
Adjusted EBITDA (Non-GAAP)																				$	150,628		$	39,701		279.4	%		$	205,684		$	89,568		129.6	%

Active sellers ~~(3)~~	2,592			2,043			26.9	%		2,592				2,043				26.9	%	3,140			2,333			34.6	%		3,140			2,333			34.6	%
Active buyers ~~(3)~~	44,807			37,134			20.7	%		44,807				37,134				20.7	%	60,274			42,742			41.0	%		60,274			42,742			41.0	%
Percent mobile GMS	59		%	56		%	300	bps		59		%		55		%		400	bps	61		%	58		%	300	bps		60		%	58		%	200	bps
Percent international GMS ~~(1)~~	36		%	35		%	100	bps		38		%		35		%		300	bps	32		%	38		%	(600	) bps		33		%	38		%	(500	) bps

(1)

~~Consolidated~~ GMS for the three and ~~nine~~six months ended ~~September~~June 30, ~~2019,~~2020, includes Reverb’s GMS of ~~$76.9 million. Consolidated percent international GMS, includes Reverb’s percent international GMS of 17% for both the three~~$227.0 million and ~~nine months ended September 30, 2019, and is determined based on the Reverb GMS of $76.9 million. Etsy standalone~~$395.3 million, respectively. Etsy.com GMS for the three and ~~nine~~six months ended ~~September~~June 30, ~~2019~~2020 was ~~$1.1~~$2.5 billion and ~~$3.2~~$3.6 billion, respectively.


~~(2)~~	~~Consolidated Revenue for the three and nine months ended September 30, 2019, includes Reverb’s revenue of $6.0 million~~. ~~Etsy standalone revenue for the three and nine months ended September 30, 2019 was $191.9 million and $542.4 million, respectively.~~

~~(3)~~

Consolidated active sellers and active buyers includes Reverb’s active sellers and active buyers of 155 thousand and 594 thousand, respectively, as of September 30, 2019. Reverb active sellers and active buyers are sellers and buyers who have incurred at least one charge or made at least one purchase, respectively, from Reverb in the last 12 months. Etsy standalone active sellers and active buyers were approximately 2.4 million and 44.2 million, respectively.

GMS

Gross merchandise sales (“GMS”) is the dollar value of items sold in our marketplaces within the applicable period, excluding shipping fees and net of refunds associated with canceled transactions. GMS does not represent revenue earned by us. GMS is largely driven by transactions in our marketplaces and is not directly impacted by Services activity. However, because our revenue and cost of revenue depend significantly on the dollar value of items sold in our marketplace, we believe that GMS is an indicator of the success of our sellers, the satisfaction of our buyers, and the health, scale, and growth of our business. We ~~define "Paid GMS" as GMS in~~track “Paid GMS” for the Etsy marketplace and define it as Etsy.com GMS that is attributable to our performance marketing efforts, which excludes most of our marketing investments focused on brand awareness like TV and digital video.

GMS increased $1.6 billion, or 145.6%, to $2.7 billion and increased $1.9 billion, or 90.8%, to $4.0 billion in the three and six months ended June 30, 2020, respectively, compared to the three and six months ended June 30, 2019, respectively. GMS for the three and six months ended June 30, 2020, included $227.0 million and $395.3 million, respectively, related to the results of Reverb. On a currency-neutral basis GMS growth for the three and six months ended June 30, 2020 would have been 146.7% and 91.6%, respectively, or approximately 110 basis points higher than the reported 145.6% growth and 80 basis points higher than the reported 90.8% growth, respectively. Supporting this growth in GMS, both active sellers and active buyers had strong year-over-year growth. Active sellers increased 34.6% to 3.1 million, and active buyers increased 41.0% to 60.3 million at June 30, 2020 compared to June 30, 2019. In the three and six months ended June 30, 2020, GMS from new buyers grew 162% and 94%, respectively, year-over-year and represented approximately 18% and 17% of overall GMS, respectively, a slight increase in the three months ended June 30, 2020 and flat in the six months ended June 30, 2020 compared to last year. In the three and six months ended June 30, 2020, GMS from existing buyers grew 142% and 90%, respectively, year-over-year and represented approximately 82% and 83% of overall GMS, respectively, a slight decrease in the three months ended June 30, 2020 and flat in the six months ended June 30, 2020 compared to last year.

Adjusted EBITDA

Adjusted EBITDA represents our net income adjusted to exclude: interest and other non-operating expense, net; ~~benefit~~provision (benefit) for income taxes; depreciation and amortization; stock-based compensation expense; foreign exchange (gain) loss; and acquisition-related ~~expenses; non-ordinary course disputes; and restructuring and other exit expense (income).~~expenses. See “~~Non-GAAP~~“Non-GAAP Financial ~~Measures~~”Measures” for more information regarding our use of Adjusted EBITDA, including its limitations as a financial measure, and for a reconciliation of Adjusted EBITDA to net income, the most directly comparable financial measure calculated in accordance with GAAP.

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Active Sellers

An active seller is a seller who has incurred at least one charge from us in the last 12 months. Charges include Marketplace and Services ~~and Other Revenue~~revenue fees, discussed in “~~Note 2—Revenue~~.“Management’s Discussion and Analysis of Financial Condition and Results of Operations—Overview—Business.” A seller is separately identified in each of our marketplaces by a unique e-mail address; a single person can have multiple seller ~~accounts.~~accounts and can count as a distinct active seller in each of our marketplaces. We succeed when sellers succeed, so we view the number of active sellers as a key indicator of the awareness of our brand, the reach of our platform, the potential for growth in GMS and revenue, and the health of our business.

Active Buyers

An active buyer is a buyer who has made at least one purchase in the last 12 months. A buyer is separately identified in each of our marketplaces by a unique e-mail address; a single person can have multiple buyer ~~accounts.~~accounts and can count as a distinct active buyer in each of our marketplaces. We generate revenue when buyers order items from sellers, so we view the number of active buyers as a key indicator of our potential for growth in GMS and revenue, the reach of our platform, awareness of our brand, the engagement and loyalty of buyers, and the health of our business.

Mobile GMS

Mobile GMS is GMS that results from a transaction completed on a mobile device, such as a tablet or a smartphone. Mobile GMS excludes orders initiated on mobile devices but ultimately completed on a desktop. When calculating ~~percent~~the percentage of mobile GMS, we do not take into account refunds associated with canceled transactions. We believe that mobile GMS indicates our success in converting mobile activity into mobile purchases and demonstrates our ability to grow GMS and revenue.

During the three and six months ended June 30, 2020, mobile GMS increased as a percentage of total GMS to approximately 61% and 60%, respectively, up from approximately 58% for both the three and six months ended June 30, 2019.

International GMS

International GMS is GMS from transactions where either the billing address for the seller or the shipping address for the buyer at the time of sale is outside of the United States. When calculating percent international GMS, we do not take into account refunds associated with canceled transactions. We believe that international GMS shows the level of engagement of our community outside the United States and demonstrates our ability to grow GMS and revenue.

For the three and six months ended June 30, 2020, international GMS decreased as a percentage of total GMS to approximately 32% and 33%, respectively, down from approximately 38% for both the three and six months ended June 30, 2019, driven by strong growth in U.S. domestic GMS, which is GMS generated between an U.S. buyer and an U.S. seller, and the acquisition of Reverb, which primarily has U.S. domestic GMS. International GMS increased approximately 111% and 70%, respectively, in the three and six months ended June 30, 2020 compared to the three and six months ended June 30, 2019, respectively, driven by our fastest growing international trade route, international domestic, which is GMS generated between a non-U.S. buyer and a non-U.S. seller both in the same country, and by GMS between U.S. buyers and international sellers. International domestic GMS grew approximately 191% and 117%, respectively in the three and six months ended June 30, 2020 compared with the three and six months ended June 30, 2019, respectively. The increase in international GMS was partially offset by decreases related to changes in foreign currency rates year-over-year. On a currency-neutral basis international GMS growth for the three and six months ended June 30, 2020 would have been 114% and 72%, respectively.

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Currency-Neutral GMS Growth

We calculate currency-neutral GMS growth by translating current period GMS for goods sold that were listed in non-U.S. dollar currencies into U.S. dollars using prior year foreign currency exchange rates.

As reported and currency-neutral GMS growth for the periods presented below is as follows and include the operations of Reverb since August 15, 2019 (the date of acquisition):

Quarter-to-Date Period Ended Year-to-Date Period Ended
As Reported Currency-Neutral FX Impact As Reported Currency-Neutral FX Impact
September 30, 2019 30.1 % 31.1 % (1.0 )% 23.6 % 26.1 % (2.5 )%
June 30, 2019 21.4 % 22.8 % (1.4 )% 20.2 % 21.7 % (1.5 )%
March 31, 2019 18.9 % 20.6 % (1.7 )% 18.9 % 20.6 % (1.7 )%
December 31, 2018 22.3 % 23.1 % (0.8 )% 20.8 % 20.4 % 0.4 %
September 30, 2018 20.4 % 20.8 % (0.4 )% 20.2 % 19.2 % 1.0 %



	Quarter-to-Date Period Ended						Year-to-Date Period Ended
	As Reported		Currency-Neutral		FX Impact		As Reported		Currency-Neutral		FX Impact
June 30, 2020	145.6	%	146.7	%	(1.1	)%	90.8	%	91.6	%	(0.8	)%
March 31, 2020	32.2	%	32.6	%	(0.4	)%	32.2	%	32.6	%	(0.4	)%
December 31, 2019	32.8	%	33.0	%	(0.2	)%	26.5	%	27.5	%	(1.0	)%
September 30, 2019	30.1	%	31.1	%	(1.0	)%	23.6	%	26.1	%	(2.5	)%
June 30, 2019	21.4	%	22.8	%	(1.4	)%	20.2	%	21.7	%	(1.5	)%

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Results of Operations

The following tables show our results of operations for the periods presented and express the relationship of certain line items as a percentage of revenue for those periods. Our results reflect the operations of Reverb since August 15, 2019 (the date of acquisition). The period-to-period comparison of financial results is not necessarily indicative of future results. For more information regarding the components of our results of operations, see “Management’s Discussion and Analysis of Financial Condition and Results of Operations—Components of Our Results of Operations” in the Annual Report, which we incorporate by reference.

Three Months Ended
September 30, Nine Months Ended
September 30,
2019 2018 2019 2018

(in thousands)
Revenue:
Marketplace $ 140,966
$ 110,927
$ 401,499
$ 290,200
Services 56,319
38,194
144,386
110,306
Other 662
1,245
2,496
3,159
Total revenue 197,947
150,366
548,381
403,665
Cost of revenue 68,949
46,947
180,212
133,651
Gross profit 128,998
103,419
368,169
270,014
Operating expenses:
Marketing 50,098
39,516
131,536
94,651
Product development 32,465
24,418
86,177
68,707
General and administrative 32,203
20,748
86,733
61,359
Total operating expenses 114,766
84,682
304,446
224,717
Income from operations 14,232
18,737
63,723
45,297
Other expense, net (4,143 ) (4,141 ) (5,828 ) (13,095 )
Income before income taxes 10,089
14,596
57,895
32,202
Benefit for income taxes 4,712
5,298
6,708
4,038
Net income $ 14,801
$ 19,894
$ 64,603
$ 36,240

Three Months Ended
September 30, Nine Months Ended
September 30,
2019 2018 2019 2018
Revenue:
Marketplace 71.2 % 73.8 % 73.2 % 71.9 %
Services 28.5
25.4
26.3
27.3
Other 0.3
0.8
0.5
0.8
Total revenue 100.0
100.0
100.0
100.0
Cost of revenue 34.8
31.2
32.9
33.1
Gross profit 65.2
68.8
67.1
66.9
Operating expenses:
Marketing 25.3
26.3
24.0
23.4
Product development 16.4
16.2
15.7
17.0
General and administrative 16.3
13.8
15.8
15.2
Total operating expenses 58.0
56.3
55.5
55.7
Income from operations 7.2
12.5
11.6
11.2
Other expense, net (2.1 ) (2.8 ) (1.1 ) (3.2 )
Income before income taxes 5.1
9.7
10.6
8.0
Benefit for income taxes 2.4
3.5
1.2
1.0
Net income 7.5 % 13.2 % 11.8 % 9.0 %



	Three Months Ended June 30,						Six Months Ended June 30,
	2020			2019			2020			2019

	(in thousands)
Revenue:
Marketplace	$	332,031		$	135,199		$	487,952		$	262,367
Services	96,706			45,896			168,840			88,067
Total revenue	428,737			181,095			656,792			350,434
Cost of revenue	111,381			58,605			193,797			111,263
Gross profit	317,356			122,490			462,995			239,171
Operating expenses:
Marketing	114,707			45,994			163,212			81,438
Product development	45,233			28,765			83,015			53,712
General and administrative	38,276			29,883			72,263			54,530
Total operating expenses	198,216			104,642			318,490			189,680
Income from operations	119,140			17,848			144,505			49,491
Other expense, net	(6,824		)	(1,479		)	(22,496		)	(1,685		)
Income before income taxes	112,316			16,369			122,009			47,806
(Provision) benefit for income taxes	(15,891		)	1,854			(13,062		)	1,996
Net income	$	96,425		$	18,223		$	108,947		$	49,802

	Three Months Ended June 30,						Six Months Ended June 30,
	2020			2019			2020			2019
Revenue:
Marketplace	77.4		%	74.7		%	74.3		%	74.9		%
Services	22.6			25.3			25.7			25.1
Total revenue	100.0			100.0			100.0			100.0
Cost of revenue	26.0			32.4			29.5			31.8
Gross profit	74.0			67.6			70.5			68.2
Operating expenses:
Marketing	26.8			25.4			24.8			23.2
Product development	10.6			15.9			12.6			15.3
General and administrative	8.9			16.5			11.0			15.6
Total operating expenses	46.2			57.8			48.5			54.1
Income from operations	27.8			9.9			22.0			14.1
Other expense, net	(1.6		)	(0.8		)	(3.4		)	(0.5		)
Income before income taxes	26.2			9.0			18.6			13.6
(Provision) benefit for income taxes	(3.7		)	1.0			(2.0		)	0.6
Net income	22.5		%	10.1		%	16.6		%	14.2		%

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Comparison of Three Months Ended ~~September~~June 30, ~~2019~~2020 and ~~2018~~2019

Revenue


	Three Months Ended September 30,						Change					Three Months Ended June 30,						Change
	2019			2018			$			%		2020			2019			$		%

	(in thousands, except percentages)											(in thousands, except percentages)
Revenue:
Marketplace	$	140,966		$	110,927		$	30,039		27.1	%	$	332,031		$	135,199		$	196,832	145.6	%
Percentage of total revenue	71.2		%	73.8		%						77.4		%	74.7		%
Services	$	56,319		$	38,194		$	18,125		47.5	%	$	96,706		$	45,896		$	50,810	110.7	%
Percentage of total revenue	28.5		%	25.4		%						22.6		%	25.3		%
Other	$	662		$	1,245		$	(583	)	(46.8	)%
Percentage of total revenue	0.3		%	0.8		%
Total revenue	$	197,947		$	150,366		$	47,581		31.6	%	$	428,737		$	181,095		$	247,642	136.7	%

~~GMS~~Revenue increased ~~$277.9~~$247.6 million, or ~~30.1%~~136.7%, to ~~$1.2 billion~~$428.7 million in the three months ended ~~September~~June 30, ~~2019, which included $76.9 million related to the results of Reverb,~~2020 compared to the three months ended ~~September 30, 2018. On a currency-neutral basis GMS growth for the three months ended September~~June 30, 2019, would have been 31.1%, or approximately 100 basis points higher than the reported 30.1% growth. Supporting this growth in GMS, active sellers increased 26.9% to 2.6 million, driven in large part by growth in international sellersof which 77.4% consisted of Marketplace revenue and ~~the acquisition~~22.6% consisted of Reverb, and active buyers increased 20.7% to 44.8 million at September 30, 2019 compared to September 30, 2018. In the three months ended September 30, 2019, GMS from new buyers grew 21% year-over-year and represented approximately 16% of overall GMS, a decrease compared to last year. In the three months ended September 30, 2019, GMS from repeat buyers grew 32% year-over-year and represented approximately 84% of overall GMS, an increase compared to last year. We expect GMS to continue to grow, however, it has been and may continue to be impacted by headwinds as states implement marketplace sales tax laws and as Etsy sellers continue to adjust and optimize item prices in response to our free shipping initiative.Services revenue.

During the three months ended ~~September~~June 30, ~~2019, mobile GMS~~2020, Etsy transitioned from its combined “Etsy Ads” on-site and offsite advertising to two separate advertising offerings: Offsite Ads, with 12% or 15% transaction fees reported in Marketplace revenue, and Etsy Ads, the new name for our on-site product (formerly Promoted Listings), with advertising fees reported in Services revenue.

Marketplace revenue increased ~~as a percentage of total GMS~~$196.8 million, or 145.6%, to approximately 59%, up from approximately 56% for the three months ended September 30, 2018. We believe this increase was a result of increased mobile traffic, and, to a lesser extent, continued improvements in our mobile offerings for Etsy buyers.

For the three months ended September 30, 2019, international GMS increased as a percentage of total GMS to approximately 36%, up from approximately 35% for the three months ended September 30, 2018. International GMS was up approximately 35%$332.0 million in the three months ended ~~September~~June 30, ~~2019~~2020 compared to the three months ended ~~September~~June 30, 2018, driven by GMS between U.S. buyers and international sellers and by our fastest growing international trade route, international domestic, which is GMS generated between a non-U.S. buyer and a non-U.S. seller both2019. This growth was substantially all due to an increase in the ~~same country. International domestic~~volume of GMS grew approximately 37% in the three months ended September 30, 2019 compared with the three months ended September 30, 2018. The increase in international GMS was partially offset by decreases related to changes in foreign currency rates year-over-year. On a currency-neutral basis international GMS growthon our marketplaces for the three months ended ~~September~~June 30, ~~2019 would have been 38%. We expect international GMS to continue to grow faster than U.S. GMS on a currency-neutral basis, driven by global product enhancements and marketing.~~

Revenue increased $47.6 million, or 31.6%, to $197.9 million in the three months ended September 30, 2019, which included $6.0 million related to the results of Reverb, compared to the three months ended September 30, 2018. 71.2% of the total consisted of Marketplace revenue and 28.5% consisted of Services revenue.

Marketplace revenue increased $30.0 million, or 27.1%, to $141.0 million in the three months ended September 30, 2019 compared to the three months ended September 30, 2018. This growth corresponded with a 30.1% increase in GMS2020 to a total of ~~$1.2~~$2.7 billion, ~~for~~and the ~~three months ended September 30, 2019. Transaction~~balance was due to pricing related to the introduction of our new Offsite Ads fee. A significant majority of the growth in volume of GMS was driven by the Etsy marketplace. The balance was due to our acquisition of Reverb, whose revenue consisted principally of Marketplace revenue.

Within the increase in volume of GMS,transaction fee revenue increased ~~28.9% year-over-year, primarily driven by GMS growth. In the third quarter of 2019 we reached the anniversary of the changes in our pricing model, which increased our transaction fee from 3.5% to 5%~~132.1%, payments revenue grew 149.4%, and ~~began to apply this~~listing fee ~~to the cost of shipping in addition to the cost of the item. Payments~~ revenue ~~grew 28.9% largely driven by overall GMS growth trends.~~increased 78.8% year-over-year. The share of Etsy.com GMS processed through our Etsy Payments platform was ~~88%~~92% in the three months ended ~~September~~June 30, ~~2019,~~2020, up from ~~86%~~87% in the three months ended ~~September~~June 30, ~~2018. Marketplace~~2019.

Services revenue ~~also~~ increased $50.8 million, or 110.7%, to $96.7 million in the three months ended June 30, 2020 compared to the three months ended June 30, 2019. The growth in Services revenue was primarily driven by an increase of 102.3% in on-site advertising revenue (through our renamed Etsy Ads product), which represented a significant majority of the overall Services revenue increase, and, to a lesser extent, an increase in shipping label revenue of 206.9% from the prior year quarter. The increase in advertising revenue was primarily due to ~~the acquisition of Reverb.~~higher click volume. The increase in shipping label revenue was primarily driven by an increase in label volume.

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~~Services~~Cost of Revenue



	Three Months Ended June 30,						Change
	2020			2019			$		%

	(in thousands, except percentages)
Cost of revenue	$	111,381		$	58,605		$	52,776	90.1	%
Percentage of total revenue	26.0		%	32.4		%

Cost of revenue increased ~~$18.1~~$52.8 million, or ~~47.5%~~90.1%, to ~~$56.3~~$111.4 million in the three months ended ~~September~~June 30, ~~2019~~2020 compared to the three months ended ~~September~~June 30, ~~2018.~~2019. The increase was primarily driven by increased costs related to overall volume increases on our marketplaces. The increase in cost of revenue was also driven by the cost of revenue associated with the Reverb.com marketplace, which includes amortization expense for developed technology and employee compensation-related expenses. Additionally, there was an increase in cloud-related hosting and bandwidth costs.

Operating Expenses

We had 1,292 total employees on June 30, 2020, of which 190 were Reverb employees, compared with 950 total employees on June 30, 2019 and 1,240 on December 31, 2019.

Marketing



	Three Months Ended June 30,						Change
	2020			2019			$		%

	(in thousands, except percentages)
Marketing	$	114,707		$	45,994		$	68,713	149.4	%
Percentage of total revenue	26.8		%	25.4		%

Marketing expenses increased $68.7 million, or 149.4%, to $114.7 million in the three months ended June 30, 2020 compared to the three months ended June 30, 2019. The increase was primarily a result of increased spend in digital marketing, and, to a lesser extent, television ad campaigns, both related to buyer acquisition. Paid GMS was 21% of overall GMS in the three months ended June 30, 2020, compared to 15% in the three months ended June 30, 2019, which is a result of the launch of Offsite Ads and higher return on ad spend due to favorable competitive dynamics during the second quarter of 2020. Marketing expense also increased due to the acquisition of Reverb, which includes amortization expense for customer relationships and trademark.

Product development



	Three Months Ended June 30,						Change
	2020			2019			$		%

	(in thousands, except percentages)
Product development	$	45,233		$	28,765		$	16,468	57.3	%
Percentage of total revenue	10.6		%	15.9		%

Product development expenses increased $16.5 million, or 57.3%, to $45.2 million in the three months ended June 30, 2020 compared to the three months ended June 30, 2019. The increase was primarily a result of an increase in employee compensation-related expenses, including stock-based compensation and the acquisition of Reverb, mainly driven by an increase in average headcount.

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General and administrative



	Three Months Ended June 30,						Change
	2020			2019			$		%

	(in thousands, except percentages)
General and administrative	$	38,276		$	29,883		$	8,393	28.1	%
Percentage of total revenue	8.9		%	16.5		%

General and administrative expenses increased $8.4 million, or 28.1%, to $38.3 million in the three months ended June 30, 2020 compared to the three months ended June 30, 2019. The increase was primarily due to increased employee compensation-related expenses, including stock-based compensation, which were mainly the result of an increase in average headcount, and due to general and administrative expenses associated with the Reverb.com marketplace.

Other Expense, net



	Three Months Ended June 30,						Change
	2020			2019			$			%

	(in thousands, except percentages)
Other expense, net:
Interest expense	$	(10,026	)	$	(4,678	)	$	(5,348	)	114.3	%
Percentage of total revenue	(2.3		)%	(2.6		)%
Interest and other income	$	1,732		$	3,391		$	(1,659	)	(48.9	)%
Percentage of total revenue	0.4		%	1.9		%
Foreign exchange gain (loss)	$	1,470		$	(192	)	$	1,662		(865.6	)%
Percentage of total revenue	0.3		%	(0.1		)%
Other expense, net	$	(6,824	)	$	(1,479	)	$	(5,345	)	361.4	%
Percentage of total revenue	(1.6		)%	(0.8		)%

Other expense, net was $6.8 million in the three months ended June 30, 2020, which increased $5.3 million from $1.5 million in the three months ended June 30, 2019. The increase in expense was primarily driven by interest expense related to our convertible debt issued in the third quarter of 2019.

(Provision) Benefit for Income Taxes



	Three Months Ended June 30,						Change
	2020			2019			$			%

	(in thousands, except percentages)
(Provision) benefit for income taxes	$	(15,891	)	$	1,854		$	(17,745	)	(957.1	)%
Percentage of total revenue	(3.7		)%	1.0		%

Our income tax provision and benefit for the three months ended June 30, 2020 and 2019 was $15.9 million and $1.9 million, respectively.

The primary driver of our income tax provision for the three months ended June 30, 2020 was tax expense of $20.0 million on income before income taxes, partially offset by excess tax benefits from employee stock-based compensation of $5.9 million.

The primary driver of our income tax benefit for the three months ended June 30, 2019 was excess tax benefit from employee stock-based compensation of $5.2 million partially offset by tax expense of $3.1 million on income before income taxes.

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Comparison of Six Months Ended June 30, 2020 and 2019

Revenue



	Six Months Ended June 30,						Change
	2020			2019			$		%

	(in thousands, except percentages)
Revenue:
Marketplace	$	487,952		$	262,367		$	225,585	86.0	%
Percentage of total revenue	74.3		%	74.9		%
Services	$	168,840		$	88,067		$	80,773	91.7	%
Percentage of total revenue	25.7		%	25.1		%
Total revenue	$	656,792		$	350,434		$	306,358	87.4	%

Revenue increased $306.4 million, or 87.4%, to $656.8 million in the six months ended June 30, 2020 compared to the six months ended June 30, 2019, of which 74.3% consisted of Marketplace revenue and 25.7% consisted of Services revenue.

Marketplace revenue increased $225.6 million, or 86.0%, to $488.0 million in the six months ended June 30, 2020 compared to the six months ended June 30, 2019. This growth was substantially all due to an increase in the volume of GMS on our marketplaces for the six months ended June 30, 2020 to a total of $4.0 billion, and the balance was due to pricing related to the introduction of our new Offsite Ads fee. A significant majority of the growth in volume of GMS was driven by the Etsy marketplace. The balance was due to our acquisition of Reverb, whose revenue consisted principally of Marketplace revenue.

Within the increase in volume of GMS, transaction fee revenue increased 77.8%, payments revenue increased 92.9%, and listing fee revenue increased 46.0% year-over-year. The share of Etsy.com GMS processed through our Etsy Payments platform was 91% in the six months ended June 30, 2020, up from 86% in the six months ended June 30, 2019.

Services revenue increased $80.8 million, or 91.7%, to $168.8 million in the six months ended June 30, 2020 compared to the six months ended June 30, 2019. The growth in Services revenue was primarily driven by an increase of 87.0% in ~~Advertising~~advertising revenue, ~~(formerly referred to as Promoted Listings), up 56.0%. We launched our new unified ad platform, Etsy Ads, in~~which represented a significant majority of the third quarter of 2019, which combines Promoted Listings, Etsy.com’s on-site ads platform, and Google Shopping, an off-site marketing tool for Etsy.com sellers. With the shift to Etsy Ads, amounts spent on Google Shopping, which were previously recorded on a net basis in other revenue, are recorded on a gross basis inoverall Services revenue ~~with~~increase, and, to a lesser extent, an ~~offsetting expense recorded~~increase in ~~cost~~shipping label revenue of ~~revenue.~~153.7% from the prior year. The increase in ~~Advertising~~advertising revenue was primarily due to higher click volume on Etsy Ads (formerly Promoted Listings), and to a lesser extent, due to revenue from Google ~~Shopping. We expect that~~Shopping until the launch of Offsite Ads. Prior to September 2019, Google Shopping was recorded net in Services revenue, ~~will continue to~~and thus, there was no corresponding revenue amount in the six months ended June 30, 2019. The increase in ~~the fourth quarter of the year as a result of the classification of the amount spent on Google Shopping due to Etsy Ads.~~shipping label revenue was primarily driven by an increase in label volume.

Cost of Revenue


	Three Months Ended September 30,						Change				Six Months Ended June 30,						Change
	2019			2018			$		%		2020			2019			$		%

	(in thousands, except percentages)										(in thousands, except percentages)
Cost of revenue	$	68,949		$	46,947		$	22,002	46.9	%	$	193,797		$	111,263		$	82,534	74.2	%
Percentage of total revenue	34.8		%	31.2		%					29.5		%	31.8		%

Cost of revenue increased ~~$22.0~~$82.5 million, or ~~46.9%~~74.2%, to ~~$68.9~~$193.8 million in the ~~three~~six months ended ~~September~~June 30, ~~2019~~2020 compared to the ~~three~~six months ended ~~September~~June 30, ~~2018. The increase was~~2019, primarily driven by increased costs related to ~~processing Etsy Payments corresponding to~~overall volume increases on our marketplaces. Additionally, the ~~increase in Etsy Payments revenue and increased~~six months ended June 30, 2020 includes costs related to ~~the~~ Google Shopping ~~portion~~under our former combined “Etsy Ads” on-site and offsite advertising offering. The increase in cost of ~~the new Etsy Ads platform and, to a lesser extent,~~revenue was also driven by the cost of revenue associated with the ~~Reverb business. With the shift to Etsy Ads, Google Shopping~~Reverb.com marketplace, which includes amortization expense ~~is recorded in cost of revenue, but was previously recorded on a net basis in other revenue. Additionally, there were increased cloud-related~~for developed technology and employee compensation-related expenses. Cloud-related hosting and bandwidth ~~costs. We are ahead of schedule with our planned migration~~costs also contributed to the cloud and continue to expect that it will be completed in early 2020. We continue to anticipate spending more than $25 million on cloud migration costs in 2019, which includes implementation costs and costs related to cloud usage for growth initiatives. We expect that the effect of the classification of the amount spent on Google Shopping in the new Etsy Ads platform will continue to increase cost of revenuein the fourth quarter of the year.

~~Operating Expenses~~

~~We had 1,209 total employees on September 30, 2019, of which 175 were Reverb employees, compared with 851 total employees on September 30, 2018 and 874 on December 31, 2018.~~

~~Marketing~~overall increase.

Three Months Ended
September 30, Change
2019 2018 $ %

(in thousands, except percentages)
Marketing $ 50,098
$ 39,516
$ 10,582
26.8 %
Percentage of total revenue 25.3 % 26.3 %

Marketing expenses increased $10.6 million, or 26.8%, to $50.1 million in the three months ended September 30, 2019 compared to the three months ended September 30, 2018. The increase was primarily a result of increased spend related to buyer acquisition, including the launch of our holiday television ad campaign, and the acquisition of Reverb. Paid GMS was 14% of overall GMS in the three months ended September 30, 2019, compared to 17% in the three months ended September 30, 2018, which we believe is a result of our television ad campaigns driving more organic traffic.

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Operating Expenses

Marketing



	Six Months Ended June 30,						Change
	2020			2019			$		%

	(in thousands, except percentages)
Marketing	$	163,212		$	81,438		$	81,774	100.4	%
Percentage of total revenue	24.8		%	23.2		%

Marketing expenses increased $81.8 million, or 100.4%, to $163.2 million in the six months ended June 30, 2020 compared to the six months ended June 30, 2019, primarily as a result of increased spend in digital marketing, and, to a lesser extent, television ad campaigns, both related to buyer acquisition. Paid GMS was 19% of overall GMS in the six months ended June 30, 2020, up from paid GMS of 15% in the six months ended June 30, 2019, which is a result of the launch of Offsite Ads and higher return on ad spend due to favorable competitive dynamics during the second quarter of 2020. Marketing expenses also increased due to expenses associated with the Reverb.com marketplace, which include amortization expense for customer relationships and trademark. Additionally, the increase in marketing expenses was driven by increased employee compensation-related expenses, including stock-based compensation, mainly the result of an increase in average headcount.

Product development


	Three Months Ended September 30,						Change				Six Months Ended June 30,						Change
	2019			2018			$		%		2020			2019			$		%

	(in thousands, except percentages)										(in thousands, except percentages)
Product development	$	32,465		$	24,418		$	8,047	33.0	%	$	83,015		$	53,712		$	29,303	54.6	%
Percentage of total revenue	16.4		%	16.2		%					12.6		%	15.3		%

Product development expenses increased ~~$8.0~~$29.3 million, or ~~33.0%~~54.6%, to ~~$32.5~~$83.0 million in the ~~three~~six months ended ~~September~~June 30, ~~2019~~2020 compared to the ~~three~~six months ended ~~September~~June 30, ~~2018. The increase was~~2019, primarily as a result of an increase in ~~employee-related~~employee compensation-related expenses, including ~~salary and benefits and~~ stock-based compensation and the acquisition of Reverb, mainly ~~the result of~~driven by an increase in average headcount. This increase was also driven, to a lesser extent, by a decrease in the amount of employee-related costs capitalized as a result of several larger project launches in ~~the third quarter of 2018,~~2019, mainly related to cloud ~~migration, and we expect this trend to continue into the fourth quarter of 2019.~~migration.

General and administrative


	Three Months Ended September 30,						Change				Six Months Ended June 30,						Change
	2019			2018			$		%		2020			2019			$		%

	(in thousands, except percentages)										(in thousands, except percentages)
General and administrative	$	32,203		$	20,748		$	11,455	55.2	%	$	72,263		$	54,530		$	17,733	32.5	%
Percentage of total revenue	16.3		%	13.8		%					11.0		%	15.6		%

General and administrative expenses increased ~~$11.5~~$17.7 million, or ~~55.2%~~32.5%, to ~~$32.2~~$72.3 million in the ~~three~~six months ended ~~September~~June 30, ~~2019~~2020 compared to the ~~three~~six months ended ~~September~~June 30, ~~2018. The increase was~~2019, primarily due to increased professional services as well as employee-related expenses, which were mainly the result of an increase in average headcount. The increase in general and administrative expenses is also driven by increased amortization expense related to the change in accounting treatment for our Brooklyn headquarters lease associated with the adoption of ASU 2016-02~~—Leases~~ in the first quarter of 2019, and increased bad debt expense, primarily related to countries not covered by Etsy Payments. We expect a year-over-year increase in general and administrative expenses in the fourth quarter of 2019 related to these same drivers.

~~Other Expense, net~~

Three Months Ended
September 30, Change
2019 2018 $ %

(in thousands, except percentages)
Other expense, net:
Interest expense $ (5,077 ) $ (6,135 ) $ 1,058
(17.2 )%
Percentage of total revenue (2.6 )% (4.1 )%
Interest and other income $ 2,883
$ 2,367
$ 516
21.8 %
Percentage of total revenue 1.5 % 1.6 %
Foreign exchange loss $ (1,949 ) $ (373 ) $ (1,576 ) 422.5 %
Percentage of total revenue (1.0 )% (0.2 )%
Other expense, net $ (4,143 ) $ (4,141 ) $ (2 ) — %
Percentage of total revenue (2.1 )% (2.8 )%

Other expense, net was $4.1 million in the three months ended September 30, 2019, which remained flat year-over-year. Foreign exchange loss increased, driven by the change in U.S. Dollar to Euro exchange rates on our intercompany and other non-functional currency balances, partially offset by decreased interest expense related to the change in accounting treatment for our Brooklyn headquarters lease associated with the adoption of ASU 2016-02~~—Leases~~ ~~in the first quarter of 2019. Additionally, interest income increased related to our investment accounts.~~

~~Table of Contents~~

~~Benefit for Income Taxes~~

Three Months Ended
September 30, Change
2019 2018 $ %

(in thousands, except percentages)
Benefit for income taxes $ 4,712
$ 5,298
$ (586 ) (11.1 )%
Percentage of total revenue 2.4 % 3.5 %

~~Our income tax benefit for the three months ended September 30, 2019 and 2018 was $4.7 million and $5.3 million, respectively.~~

~~The primary driver of our income tax benefit for the three months ended September 30, 2019 were excess tax benefits from~~ employee stock-based compensation of $3.4 million and a benefit related to research and development tax credit of $4.3 million, partially offset by tax expense on pretax book income of $1.4 million and the adverse impact of certain tax provision introduced by the TCJA of $0.9 million.

~~The primary driver of our income tax benefit for the three months ended September 30, 2018 was a discrete tax benefit for stock-based compensation of $5.8 million.~~

~~Comparison of Nine Months Ended September 30, 2019 and 2018~~

~~Revenue~~

Nine Months Ended
September 30, Change
2019 2018 $ %

(in thousands, except percentages)
Revenue:
Marketplace $ 401,499
$ 290,200
$ 111,299
38.4 %
Percentage of total revenue 73.2 % 71.9 %
Services $ 144,386
$ 110,306
$ 34,080
30.9 %
Percentage of total revenue 26.3 % 27.3 %
Other $ 2,496
$ 3,159
$ (663 ) (21.0 )%
Percentage of total revenue 0.5 % 0.8 %
Total revenue $ 548,381
$ 403,665
$ 144,716
35.9 %

GMS increased $634.0 million, or 23.6%, to $3.3 billion in the nine months ended September 30, 2019, which included $76.9 million related to the results of Reverb, compared to the nine months ended September 30, 2018. On a currency-neutral basis, GMS growth for the nine months ended September 30, 2019 would have been 26.1%, or approximately 250 basis points higher than the reported 23.6% growth. Supporting this growth in GMS, active sellers increased 26.9% to 2.6 million, driven in large part by growth in international sellers and the acquisition of Reverb, and active buyers increased 20.7% to 44.8 million at September 30, 2019 compared to September 30, 2018. In the nine months ended September 30, 2019, GMS from new buyers grew 21% year-over-year and represented approximately 16% of overall GMS, a slight decrease compared to last year. In the nine months ended September 30, 2019, GMS from repeat buyers grew 33% year-over-year and represented approximately 84% of overall GMS, an increase compared to last year.

During the nine months ended September 30, 2019, mobile GMS increased as a percentage of total GMS to approximately 59%, up from approximately 55% for the nine months ended September 30, 2018. We believe this increase was a result of increased mobile traffic, and, to a lesser extent, continued improvements in our mobile offerings for Etsy buyers.

For the nine months ended September 30, 2019, international GMS increased as a percentage of total GMS to approximately 38%, up from approximately 35% for the nine months ended September 30, 2018. International GMS was up approximately 31% in the nine months ended September 30, 2019 compared to the nine months ended September 30, 2018, driven by our fastest growing international trade route, international domestic, which is GMS generated between a non-U.S. buyer and a non-U.S. seller both in the same country, and by GMS between U.S. buyers and international sellers. International domestic GMS grew approximately 43% in the nine months ended September 30, 2019 compared with the nine months ended September 30,

~~Table of Contents~~

2018. The increase in international GMS was partially offset by decreases related to changes in foreign currency rates year-over-year. On a currency-neutral basis international GMS growth for the nine months ended September 30, 2019 would have been 37%. We expect international GMS to continue to grow faster than U.S. GMS on a currency-neutral basis, driven by our global product enhancements and marketing.

Revenue increased $144.7 million, or 35.9%, to $548.4 million in the nine months ended September 30, 2019, which included $6.0 million related to the results of Reverb, compared to the nine months ended September 30, 2018, of which 73.2% consisted of Marketplace revenue and 26.3% consisted of Services revenue.

Marketplace revenue increased $111.3 million, or 38.4%, to $401.5 million in the nine months ended September 30, 2019 compared to the nine months ended September 30, 2018. This growth corresponded with a 23.6% increase in GMS to a total of $3.3 billion for the nine months ended September 30, 2019. Transaction revenue increased 65.5% year-over-year, primarily driven by changes in our pricing model, which drove approximately 48% of the 65.5% increase. Payments revenue increased 23.5%, largely driven by overall GMS growth trends. The share of Etsy.com GMS processed through our Etsy Payments platform was 87% in the nine months ended September 30, 2019, in line with the nine months ended September 30, 2018. Listing fee revenue grew 17.0%, driven by overall GMS growth.

Services revenue increased $34.1 million, or 30.9%, to $144.4 million in the nine months ended September 30, 2019 compared to the nine months ended September 30, 2018. The growth in Services revenue was primarily driven by a increase in Advertising revenue (formerly referred to as Promoted Listings), up 40.8%. The increase in Advertising revenue was due to higher click volume and revenue from Google Shopping. This was partially offset by a decrease in shipping label revenue, driven by a one-time adjustment in the second quarter of 2018 to recognize prior period revenue of $2.8 million and a decrease in average margin per label.

~~Cost of Revenue~~

Nine Months Ended
September 30, Change
2019 2018 $ %

(in thousands, except percentages)
Cost of revenue $ 180,212
$ 133,651
$ 46,561
34.8 %
Percentage of total revenue 32.9 % 33.1 %

Cost of revenue increased $46.6 million, or 34.8%, to $180.2 million in the nine months ended September 30, 2019 compared to the nine months ended September 30, 2018, primarily driven by cloud-related hosting and bandwidth costs and increased Etsy Payments fees primarily incurred due to the corresponding increase in Etsy Payments revenue. Employee-related expenses, including stock-based compensation, also increased, primarily driven by increases in average salary and headcount. The remaining fluctuation was driven by increased professional fees and depreciation and amortization year-over-year.

~~Operating Expenses~~

~~Marketing~~

Nine Months Ended
September 30, Change
2019 2018 $ %

(in thousands, except percentages)
Marketing $ 131,536
$ 94,651
$ 36,885
39.0 %
Percentage of total revenue 24.0 % 23.4 %

Marketing expenses increased $36.9 million, or 39.0%, to $131.5 million in the nine months ended September 30, 2019 compared to the nine months ended September 30, 2018, primarily as a result of increased spend on both digital and non-digital marketing related to buyer acquisition, including our television ad campaigns. Paid GMS was 15% of overall GMS in the nine months ended September 30, 2019, slightly down from paid GMS of 16% in the nine months ended September 30, 2018.

~~Table of Contents~~

~~Product development~~

Nine Months Ended
September 30, Change
2019 2018 $ %

(in thousands, except percentages)
Product development $ 86,177
$ 68,707
$ 17,470
25.4 %
Percentage of total revenue 15.7 % 17.0 %

Product development expenses increased $17.5 million, or 25.4%, to $86.2 million in the nine months ended September 30, 2019 compared to the nine months ended September 30, 2018, primarily as a result of an increase in employee-related expenses, including stock-based compensation, mainly the result of an increase in average headcount.

~~General and administrative~~

Nine Months Ended
September 30, Change
2019 2018 $ %

(in thousands, except percentages)
General and administrative $ 86,733
$ 61,359
$ 25,374
41.4 %
Percentage of total revenue 15.8 % 15.2 %

General and administrative expenses increased $25.4 million, or 41.4%, to $86.7 million in the nine months ended September 30, 2019 compared to the nine months ended September 30, 2018, primarily due to increased amortization expense related to the change in accounting treatment for our Brooklyn headquarters lease associated with the adoption of ASU 2016-02~~—Leases~~ ~~in the first quarter of 2019. The increase in general and administrative expenses is also driven by increased professional services as well as increased employee-related~~compensation-related expenses, including stock-based compensation, which were mainly the result of an increase in average ~~headcount. Additionally, bad debt expense increased primarily related~~headcount, and due to ~~countries not covered by Etsy Payments.~~

~~Other Expense, net~~

Nine Months Ended
September 30, Change
2019 2018 $ %

(in thousands, except percentages)
Other expense, net:
Interest expense $ (14,408 ) $ (16,024 ) $ 1,616
(10.1 )%
Percentage of total revenue (2.6 )% (4.0 )%
Interest and other income $ 9,659
$ 5,902
$ 3,757
63.7 %
Percentage of total revenue 1.8 % 1.5 %
Foreign exchange loss $ (1,079 ) $ (2,973 ) $ 1,894
(63.7 )%
Percentage of total revenue (0.2 )% (0.7 )%
Other expense, net $ (5,828 ) $ (13,095 ) $ 7,267
(55.5 )%
Percentage of total revenue (1.1 )% (3.2 )%

Other expense, net was $5.8 million in the nine months ended September 30, 2019, which decreased $7.3 million from $13.1 million in the nine months ended September 30, 2018. The decrease in expense was primarily driven by increased interestgeneral and dividend income related to our investment accounts, the decrease in non-functional currency intercompany balances, and the change in U.S. Dollar to Euro exchange rates on our intercompany and other non-functional currency balances, and decreased interest expense related to the change in accounting treatment for our Brooklyn headquarters leaseadministrative expenses associated with the ~~adoption of ASU 2016-02—Leases~~ ~~in the first quarter of 2019.~~Reverb.com marketplace.

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Other Expense, net



	Six Months Ended June 30,						Change
	2020			2019			$			%

	(in thousands, except percentages)
Other expense, net:
Interest expense	$	(19,993	)	$	(9,331	)	$	(10,662	)	114.3	%
Percentage of total revenue	(3.0		)%	(2.7		)%
Interest and other income	$	5,345		$	6,776		$	(1,431	)	(21.1	)%
Percentage of total revenue	0.8		%	1.9		%
Foreign exchange (loss) gain	$	(7,848	)	$	870		$	(8,718	)	(1,002.1	)%
Percentage of total revenue	(1.2		)%	0.2		%
Other expense, net	$	(22,496	)	$	(1,685	)	$	(20,811	)	1,235.1	%
Percentage of total revenue	(3.4		)%	(0.5		)%

Other expense, net was $22.5 million in the six months ended June 30, 2020, which increased $20.8 million from $1.7 million in the six months ended June 30, 2019. The increase in expense was primarily driven by interest expense related to our convertible debt issued in the third quarter of 2019 and the change in U.S. Dollar, Euro, and Pound Sterling exchange rates on our intercompany and other non-functional currency cash balances. In the first quarter of 2020, due to macroeconomic trends, we held more foreign currencies than usual to ensure the timeliness of paying our sellers in their local currency.

(Provision) Benefit for Income Taxes


	Nine Months Ended September 30,						Change				Six Months Ended June 30,						Change
	2019			2018			$		%		2020			2019			$			%

	(in thousands, except percentages)										(in thousands, except percentages)
Benefit for income taxes	$	6,708		$	4,038		$	2,670	66.1	%
(Provision) benefit for income taxes											$	(13,062	)	$	1,996		$	(15,058	)	(754.4	)%
Percentage of total revenue	1.2		%	1.0		%					(2.0		)%	0.6		%

~~.Our~~Our income tax provision and benefit for the ~~nine~~six months ended ~~September~~June 30, 2020 and 2019 ~~and 2018~~ was ~~$6.7~~$13.1 million and ~~$4.0~~$2.0 million, respectively.

The primary ~~drivers~~driver of our income tax ~~benefit~~provision for the ~~nine~~six months ended ~~September~~June 30, ~~2019 were~~2020 was tax expense of $21.3 million on income before income taxes, partially offset by excess tax benefits from employee stock-based compensation of $15.3 million, a benefit related to research and development tax credit of $5.4 million, , partially offset by tax expense on pretax book income of $10.0 million and the adverse impact of certain tax provision introduced by the TCJA of $2.4$10.3 million.

The primary ~~drivers~~driver of our income tax benefit for the ~~nine~~six months ended ~~September~~June 30, ~~2018 were a discrete~~2019 was excess tax benefit ~~for~~from employee stock-based compensation of ~~$9.2~~$11.9 million, ~~and a benefit related to our research and development tax credit of $3.6 million. These were~~ partially offset by tax expense of $8.1 million on ~~pretax book~~ income before income taxes and tax expense on U.S. Tax Reform items of ~~$8.7~~$1.6 million.

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Non-GAAP Financial Measures

Adjusted EBITDA

In this Quarterly Report, we provide Adjusted EBITDA, a non-GAAP financial measure that represents our net income adjusted to exclude: interest and other non-operating expense, net; ~~benefit~~provision (benefit) for income taxes; depreciation and amortization; stock-based compensation expense; foreign exchange (gain) loss; and acquisition-related ~~expenses; non-ordinary course disputes; and restructuring and other exit expense (income).~~expenses. Below is a reconciliation of Adjusted EBITDA to net income, the most directly comparable GAAP financial measure.

We have included Adjusted EBITDA because it is a key measure used by our management and Board of Directors to evaluate our operating performance and trends, allocate internal resources, prepare and approve our annual budget, develop short- and long-term operating plans, determine incentive compensation, and assess the health of our business. As our Adjusted EBITDA increases, we are able to invest more in our platform.

We believe that Adjusted EBITDA can provide a useful measure for period-to-period comparisons of our business as it removes the impact of certain non-cash items and certain variable charges.

Adjusted EBITDA has limitations as an analytical tool, and you should not consider it in isolation or as a substitute for analysis of our results as reported under GAAP. Some of these limitations are:

Adjusted EBITDA does not reflect other non-operating expenses, net of other non-operating income, including net interest expense;

Adjusted EBITDA does not reflect tax payments that may represent a reduction in cash available to us;

although depreciation and amortization are non-cash charges, the assets being depreciated and amortized may have to be replaced in the future, and Adjusted EBITDA does not reflect cash capital expenditure requirements for such replacements or for new capital expenditure requirements;

Adjusted EBITDA does not consider the impact of stock-based compensation expense;

Adjusted EBITDA does not consider the impact of foreign exchange (gain) loss;

Adjusted EBITDA does not reflect acquisition-related expenses;

~~Adjusted EBITDA does not consider the impact of non-ordinary course disputes;~~

~~Adjusted EBITDA does not consider the impact of restructuring and other exit expense (income);~~ and

other companies, including companies in our industry, may calculate Adjusted EBITDA differently, which reduces its usefulness as a comparative measure.

Because of these limitations, you should consider Adjusted EBITDA alongside other financial performance measures, including net income and our other GAAP results.

~~Table of Contents~~

The following table reflects the reconciliation of net income to Adjusted EBITDA for each of the periods indicated:


	Three Months Ended September 30,						Nine Months Ended September 30,						Three Months Ended June 30,						Six Months Ended June 30,
	2019			2018			2019			2018			2020			2019			2020		2019

	(in thousands)												(in thousands)
Net income	$	14,801		$	19,894		$	64,603		$	36,240		$	96,425		$	18,223		$	108,947	$	49,802
Excluding:
Interest and other non-operating expense, net (1)	2,194			3,768			4,749			10,122			8,294			1,287			14,648		2,555
Benefit for income taxes	(4,712		)	(5,298		)	(6,708		)	(4,038		)
Provision (benefit) for income taxes (2)													15,891			(1,854		)	13,062		(1,996		)
Depreciation and amortization ~~(1)~~(3)	12,808			6,439			32,760			19,116			14,171			9,810			29,334		19,952
Stock-based compensation expense ~~(2)~~(4)	12,137			8,916			31,056			23,987			16,725			10,837			30,536		18,919
Foreign exchange loss (3)	1,949			373			1,079			2,973
Foreign exchange (gain) loss (5)													(1,470		)	192			7,848		(870		)
Acquisition-related expenses ~~(4)~~(6)	1,735			—			2,941			—			592			1,206			1,309		1,206
Non-ordinary course disputes	1,164			—			1,164			—
Restructuring and other exit income	—			(57		)	—			(249		)
Adjusted EBITDA	$	42,076		$	34,035		$	131,644		$	88,151		$	150,628		$	39,701		$	205,684	$	89,568


(1)	Included in interest and other non-operating expense, net is interest expense, including amortization of debt issuance costs, related to our convertible debt offerings, which were entered into in March 2018 and September 2019.

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(2)	See “Results of Operations—(Provision) Benefit for Income Taxes” for more information on the fluctuation in provision (benefit) for income taxes in the three and six months ended June 30, 2020 and 2019.

(3)

Included in depreciation ~~expense amounts above, are interest~~ and amortization is depreciation expense related to our headquarters ~~lease. As part of the adoption of ASU 2016-02—Leases~~ ~~in the first quarter of 2019, we now account~~lease, which is accounted for ~~our headquarters~~ as a ~~financing~~finance lease. ~~Previously, we accounted for our headquarters under build-to-suit accounting requirements. For further information, see “Note 1—Basis of Presentation and Summary of Significant Accounting Policies~~—~~Recently Adopted Accounting Pronouncements” in the~~ ~~Notes to Consolidated Financial Statements. In~~Additionally, the three and ~~nine~~six months ended ~~September~~June 30, ~~2019~~2020 include amortization expense related to acquired intangible assets and ~~2018 those amounts are as follows:~~developed technology related to the acquisition of Reverb in the third quarter of 2019.

Three Months Ended
September 30, Nine Months Ended
September 30,
2019 2018 2019 2018

(in thousands)
Interest expense $ 660
$ 2,249
$ 2,033
$ 6,748
Depreciation 2,197
819
6,592
2,457


~~(2)~~(4)	~~Total stock-based~~Stock-based compensation expense included in the Consolidated Statements of Operations is as follows:


	Three Months Ended September 30,				Nine Months Ended September 30,				Three Months Ended June 30,				Six Months Ended June 30,
	2019		2018		2019		2018		2020		2019		2020		2019

	(in thousands)								(in thousands)
Cost of revenue	$	1,574	$	894	$	4,129	$	2,367	$	1,907	$	1,456	$	3,527	$	2,555
Marketing	1,196		642		2,550		1,819		1,357		723		2,581		1,354
Product development	5,752		4,697		14,566		11,361		8,472		5,294		15,273		8,813
General and administrative	3,615		2,683		9,811		8,440		4,989		3,364		9,155		6,197
Total stock-based compensation expense	$	12,137	$	8,916	$	31,056	$	23,987
Stock-based compensation expense									$	16,725	$	10,837	$	30,536	$	18,919


~~(3)~~(5)	~~See “Results of Operations—Other Expense, net” for more information~~Foreign exchange (gain) loss is primarily driven by the change in U.S. Dollar, Euro, and Pound Sterling exchange rates on ~~the fluctuation in foreign exchange loss in the three~~our intercompany and ~~nine months ended September 30, 2019 and 2018.~~other non-functional currency cash balances.


~~(4)~~(6)	Acquisition-related expenses are expenses related to our acquisition of Reverb. For further information, see “~~Note~~“Note 5—Business ~~Combinations~~”Combinations” in the Notes to Consolidated Financial ~~Statements~~. Statements.

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Liquidity and Capital Resources

Cash, cash equivalents, and short-term investments were $1.0 billion as of June 30, 2020. Additionally, we have $73.1 million in long-term investments that we can liquidate at short notice and with minimal penalties if needed. We also have the ability to draw down on our $200.0 million senior secured revolving credit facility. In the six months ended June 30, 2020, we had positive operating cash flows of $250.1 million and we expect to generate additional cash flow from operations in the remainder of 2020. We believe that this capital resource structure, as well as the nature and the framework of our business will allow us to meet our operating cash needs for at least the next 12 months, meet all debt covenants, and be able to react to changing macroeconomic conditions. In light of the macroeconomic situation related to COVID-19, our Board of Directors decided to temporarily pause share repurchases in the second quarter of 2020.

The following table shows our cash and cash equivalents, ~~short-term~~and short- and long-term investments, and our accounts receivable, net ~~long-term investments,~~ and net working capital as of the date indicated:


	As of September 30, 2019		As of June 30, 2020
	(in thousands)		(in thousands)
Cash and cash equivalents	$	671,769	$	677,524
Short-term investments	180,170		365,659
Long-term investments			73,143
Total cash and cash equivalents, and short- and long-term investments			$	1,116,326
Accounts receivable, net	12,494		$	16,527
Long-term investments	4,765
Net working capital	791,133		914,756

As of ~~September~~June 30, ~~2019,~~2020, our cash and cash equivalents, a majority of which were held in cash deposits and money market funds, were held in the United States for future investments, working capital funding, and general corporate purposes.

We invest in short- and long-term instruments, including fixed-income funds and ~~United States~~U.S. Government and agency securities aligned with our investment strategy. These investments are intended to allow us to preserve our principal, maintain the ability to meet our liquidity needs, deliver positive yields across a balanced portfolio, and continue to provide us with direct fiduciary control. In accordance with our investment policy, all investments have maturities no longer than 37 months, with the average maturity of these investments maintained at 12 months or less.

Sources of Liquidity

In September 2019, we issued $650.0 million aggregate principal amount of 0.125% Convertible Senior Notes due 2026 (the “2019 Notes”) in a private placement to qualified institutional buyers pursuant to Rule 144A under the Securities ~~Act.~~Act (the “Securities Act”). The initial conversion price of the 2019 Notes represented a premium of approximately 47.5% over the price of ~~Etsy's~~Etsy’s common stock. The net proceeds from the sale of the 2019 Notes were ~~$639.3~~$639.5 million after deducting initial purchasers' discount and offering expenses. Based on the terms of the 2019 Notes, we have the option to pay or deliver cash, shares of our common stock, or a combination thereof, when we receive a conversion notice. Accordingly, we cannot be required to settle the 2019 Notes in cash and, therefore, the 2019 Notes are classified as long-term debt as of June 30, 2020. For more information on the 2019 Notes, see “~~Note 11—Debt~~”“Note 9—Debt” in the Notes to Consolidated Financial Statements.

In March 2018, we issued $345.0 million aggregate principal amount of 0% Convertible Senior Notes due 2023 (the “2018 Notes”) in a private placement to qualified institutional buyers pursuant to the Securities Act. The initial conversion price of the 2018 Notes represented a premium of approximately 37.5% over the price of Etsy’s common stock. The net proceeds from the sale of the 2018 Notes were $335.0 million after deducting initial purchasers’ discount and offering expenses. Based on the daily closing prices of the Company’s stock during the quarter ended June 30, 2020, holders of the 2018 Notes are eligible to convert their 2018 Notes during the third quarter of 2020. Based on the terms of the 2018 Notes, we have the option to pay or deliver cash, shares of our common stock, or a combination thereof, when a conversion notice is received. Accordingly, we cannot be required to settle the 2018 Notes in cash and, therefore, the 2018 Notes are classified as long-term debt as of June 30, 2020. For more information on the 2018 Notes, see “Note 9—Debt” in the Notes to Consolidated Financial Statements.

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On February 25, 2019, we entered into a $200.0 million senior secured revolving credit facility pursuant to a Credit Agreement with several lenders (the “2019 Credit Agreement”). The 2019 Credit Agreement will mature in February 2024. The 2019 Credit Agreement includes a letter of credit sublimit of $30.0 million and a swingline loan sublimit of $10.0 million. ~~See “Note 11—Debt~~”At June 30, 2020, the Company did not have any borrowings under the 2019 Credit Agreement. For more information on the 2019 Credit Agreement, see “Note 9—Debt” in the Notes to Consolidated Financial ~~Statements for additional information.~~

In March 2018, we issued $345.0 million aggregate principal amount of 0% Convertible Senior Notes due 2023 (the “2018 Notes”) in a private placement to qualified institutional buyers pursuant to Rule 144A under the Securities Act. The initial conversion price of the 2018 Notes represented a premium of approximately 37.5% over the price of Etsy’s common stock. The net proceeds from the sale of the 2018 Notes were $335.0 million after deducting initial purchasers’ discount and offering expenses. When a conversion notice is received, we have the option to pay or deliver cash, shares of our common stock, or a combination thereof. Accordingly, we cannot be required to settle the 2018 Notes in cash and, therefore, the 2018 Notes are classified as long-term debt as of September 30, 2019. For more information on the 2018 Notes, see “~~Note 11—Debt” in the Notes to Consolidated Financial~~ Statements.

We believe that our existing cash and cash equivalents and short- and long-term investments, together with cash generated from operations, will be sufficient to meet our anticipated operating cash needs for at least the next 12 months. ~~Our~~While this belief is based on our current expectations and assumptions in light of current macroeconomic conditions, our future capital requirements and the adequacy of available funds will depend on many factors, including those described in our “Risk Factors” in this report.

The majority of our cash and cash equivalents and short- and long-term investments are held in the United States. We fund our international operations from our funds held in the United States on an as-needed basis.

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Historical Cash Flows


	Nine Months Ended September 30,						Six Months Ended June 30,
	2019			2018			2020			2019

	(in thousands)						(in thousands)
Cash provided by (used in):
Operating activities	$	128,339		$	96,876		$	250,095		$	81,294
Investing activities	(208,255		)	(244,178		)	22,732			(47,955		)
Financing activities	388,188			201,002			(38,503		)	(40,604		)

Net Cash Provided by Operating Activities

Our cash flows from operations are largely dependent on the amount of revenue generated on our platform, as well as associated cost of revenue and other operating expenses. Our primary source of cash from operating activities is cash collections from our customers. Net cash provided by operating activities in each period presented has been influenced by changes in working capital.

Net cash provided by operating activities was ~~$128.3~~$250.1 million in the ~~nine~~six months ended ~~September~~June 30, 2020, primarily driven by cash net income of $211.4 million as a result of revenue generated on our platform and changes in our operating assets and liabilities that provided $38.7 million in cash, driven by payment timing of payables in the period.

Net cash provided by operating activities was $81.3 million in the six months ended June 30, 2019, primarily driven by cash net income of ~~$139.0~~$95.9 million, as a result of revenue generated on our platform offset by changes in our operating assets and liabilities that used ~~$10.7~~$14.6 million in cash, driven by payment timing of payables and prepayments in the period.

Net cash provided by operating activities was $96.9 million in the nine months ended September 30, 2018, primarily driven by cash net income of $88.6 million, largely as a result of revenue generated on our platform and leverage in our operating expenses, and changes in our operating assets and liabilities that provided $8.3 million in cash.

Net Cash ~~Used in~~Provided by (Used in) Investing Activities

Our primary investing activities consist of ~~cash paid in the acquisition of Reverb, a privately held marketplace for new, used, and vintage music gear,~~ sales and purchases of short- and long-term marketable securities ~~cash paid to purchase intangible assets,~~ and capital expenditures, including investments in capitalized website development and internal-use software and purchases of property and equipment to support our overall business growth.

Net cash ~~used in~~provided by investing activities was ~~$208.3~~$22.7 million in the ~~nine~~six months ended ~~September~~June 30, ~~2019.~~2020. This was primarily attributable to ~~$271.4 million in cash paid to acquire Reverb and $12.1~~net sales of marketable securities of $25.0 million. This was partially offset by $2.3 million in capital expenditures, including ~~$6.2~~$2.0 million for website development and internal-use software as we continued to invest in projects adding new features and functionality to the Etsy platform and focused on growth ~~investments, such as our migration to Google Cloud. These were partially offset by net sales of marketable securities of $77.1 million~~investments.

Net cash used in investing activities was ~~$244.2~~$48.0 million in the ~~nine~~six months ended ~~September~~June 30, ~~2018.~~2019. This was primarily attributable to net purchases of marketable securities of ~~$194.7~~$39.5 million ~~$35.3 million in cash paid for the DaWanda intangible asset acquisition,~~ and ~~$14.1~~$8.4 million in capital expenditures, including ~~$13.7~~$4.7 million for website development and internal-use ~~software as we continued to invest in projects adding new features and functionality to the Etsy platform.~~software.

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Net Cash ~~Provided by~~Used in Financing Activities

Our primary financing activities include repurchases of common stock under share repurchase programs, payment of tax obligations on vested equity awards, proceeds from exercise of stock options, and payments on finance lease obligations and proceeds from the issuance of notes, payments related to capped call transactions with the initial purchasers and/or their respective affiliates in connection with the notes, and payments on our facility financing obligation related to the build-to-suit accounting treatment of our Brooklyn headquarters lease prior to the adoption of ASC 842, ~~Leases~~.obligations.

Net cash ~~provided by~~used in financing activities was ~~$388.2~~$38.5 million in the ~~nine~~six months ended ~~September~~June 30, ~~2019.~~2020. This was primarily attributable to ~~proceeds from issuance of~~ the ~~2019 Notes of $650.0 million, partially offset by~~January 2020 stock repurchases of ~~$154.8~~$25.0 million, ~~payments of $76.2 million for the Capped Call Transactions,~~ payment of tax obligations on vested equity awards of ~~$23.6 million, payment of debt issuance costs of $11.1~~$10.6 million, and payments on finance lease obligations of ~~$8.2~~$4.9 million, partially offset by proceeds from the exercise of stock options of ~~$8.9~~$12.2 million.

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Net cash ~~provided by~~used in financing activities was ~~$201.0~~$40.6 million in the ~~nine~~six months ended ~~September~~June 30, ~~2018.~~2019. This was primarily attributable to ~~proceeds from issuance~~stock repurchases under the share repurchase program of ~~the 2018 Notes~~$27.5 million, payment of ~~$345.0~~tax obligations on vested equity awards of $16.2 million, and payments on finance lease obligations of $5.5 million, partially offset by proceeds from the exercise of stock options of $15.6 million, partially offset by stock repurchases under the share repurchase program of $89.7 million, payments of $34.2 million for the Capped Call Transactions, stock repurchases of vested RSUs withheld to satisfy tax obligations of $17.1 million, and $10.0 million of debt issuance cost payments.$7.8 million.

Off Balance Sheet Arrangements

As of ~~September~~June 30, ~~2019,~~2020, we did not have any off balance sheet arrangements, as defined in Item 303(a)(4)(ii) of Regulation S-K.

Contractual Obligations

In September 2019, we issued $650.0 million aggregate principal amount of 0.125% Convertible Senior Notes due 2026 in a private placement to qualified institutional buyers pursuant to Rule 144A under the Securities Act. The 2019 Notes will mature on October 1, 2026, unless earlier converted or repurchased, and there are no contractual payments required until maturity. For more information on the Notes, see “~~Note 11—Debt” in the Notes to Consolidated Financial Statements.~~

On February 25, 2019, we entered into a $200.0 million senior secured revolving credit facility pursuant to a Credit Agreement (the “2019 Credit Agreement”). The 2019 Credit Agreement will mature in February 2024. The 2019 Credit Agreement includes a letter of credit sublimit of $30.0 million and a swingline loan sublimit of $10.0 million. At September 30, 2019, we did not have any borrowings under the 2019 Credit Agreement. For more information on 2019 Credit Agreement, see “~~Note 11—Debt” in the Notes to Consolidated Financial Statements.~~

As of ~~September~~June 30, ~~2019,~~2020, there were no ~~other~~ material changes in commitments under contractual obligations, compared to the contractual obligations disclosed in our Annual Report.

Critical Accounting Policies and Significant Judgments and Estimates

Our management’s discussion and analysis of our financial condition and results of operations is based on our ~~Consolidated Financial Statements,~~consolidated financial statements, which have been prepared in accordance with GAAP. The preparation of these ~~Consolidated Financial Statements~~consolidated financial statements requires us to make estimates and assumptions that affect the reported amounts of assets, liabilities, equity, revenue, expenses, and related disclosures. We evaluate our estimates and assumptions on an ongoing basis. ~~Our~~The future effects of the ongoing COVID-19 pandemic on the Company’s results of operations, cash flows, and financial position are unclear; however the Company believes it has used reasonable estimates ~~are based on historical experience~~ and ~~various other~~ assumptions ~~that we believe to be reasonable under~~in preparing the ~~circumstances.~~consolidated financial statements. Our actual results could differ from these estimates.

~~We believe that~~Except for changes resulting from the ~~assumptions and estimates associated with revenue recognition, including determining~~adoption of new accounting standards during the ~~nature and timing~~first quarter of satisfaction of performance obligations and stand-alone selling price for use in allocating the subscription price of Etsy Plus; leases, including determining the incremental borrowing rate; income taxes, including the estimate of annual effective tax rate at interim periods, assessment of valuation allowances, and evaluation of uncertain tax positions; website development costs and internal-use software; valuation of the acquired intangibles purchased in a business combination and contingent consideration; valuation of goodwill and intangible assets; stock-based compensation; and fair value of financial instruments have the greatest potential impact on our Consolidated Financial Statements. Therefore, we consider these to be our critical accounting policies and estimates.

~~For information regarding changes to our significant accounting policies, please refer to “Note~~2020, see “Note 1—Basis of Presentation and Summary of Significant Accounting Policies,” there have been no significant changes to our critical accounting policies and estimates included in the ~~Notes~~Company’s Annual Report.

With respect to ~~Consolidated Financial Statements. For a summary~~our valuation of ~~our significant accounting policies, see our Annual Report on Form 10-K.~~goodwill, as of the date of the last annual goodwill impairment test during the fourth quarter of 2019, we determined that the estimated fair value of the Reverb reporting unit was not substantially in excess of its carrying value, due to the proximity of the acquisition date.

Recent Accounting Pronouncements

For information regarding our recently issued accounting pronouncements and recently adopted accounting pronouncements, please refer to “Note 1—Basis of Presentation and Summary of Significant Accounting Policies” in the Notes to Consolidated Financial Statements.

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Item 3. Quantitative and Qualitative Disclosures About Market Risk.

Management believes there have been no material changes to our quantitative and qualitative disclosures about market risks during the ~~nine~~six months ended ~~September~~June 30, ~~2019,~~2020, compared to those discussed in the Annual Report, except as described below.

Currency Risk

We ~~are a~~operate global ~~marketplace.~~marketplaces. Our revenues are denominated in the currencies in which the seller is paid, and our operating expenses are denominated in the currencies of the countries in which our operations are located. ~~In addition, in the fourth quarter of 2018,~~ Etsy ~~launched a redesigned payment account and began processing~~processes seller charges ~~in our seller’s ledger currencies. Prior to this launch, only Etsy Payments revenues were processed~~ in our seller’s ledger currencies. As a result of transacting business in multiple foreign currencies, primarily the Euro and Pound Sterling, we are subject to the risk of fluctuations in foreign currency exchange rates against the U.S. dollar.

In both the three and ~~nine~~six months ended ~~September~~June 30, 2020, approximately 19% of our GMS was from goods that were not listed in U.S. dollars and, therefore, subject to currency exchange fluctuations. On a currency-neutral basis, GMS growth for the three and six months ended June 30, 2020 would have been 146.7% and 91.6%, respectively, or approximately 110 basis points higher than the reported 145.6% growth and 80 basis points higher than the reported 90.8% growth, respectively.

In both the three and six months ended June 30, 2019, approximately 19% of our GMS was from goods that were not listed in U.S. dollars and, therefore, subject to currency exchange fluctuations. On a currency-neutral basis, GMS growth for the three and ~~nine~~six months ended ~~September~~June 30, 2019 would have been ~~31.1%~~22.8% and ~~26.1%~~21.7%, respectively, or approximately ~~100~~140 basis points higher than the reported ~~30.1%~~21.4% growth and ~~250~~150 basis points higher than the reported ~~23.6% growth, respectively.~~

In the three and nine months ended September 30, 2018, approximately 18% and 17%, respectively, of our GMS was from goods that were not listed in U.S. dollars and, therefore, subject to currency exchange fluctuations. On a currency-neutral basis, GMS growth for the three and nine months ended September 30, 2018 would have been 20.8% and 19.2%, respectively, or approximately 40 basis points higher than the reported 20.4% growth and 100 basis points lower than the reported 20.2% growth, respectively.

On January 1, 2015, we implemented a revised corporate structure to more closely align our structure with our global operations and future expansion plans outside of the United States, which resulted in a U.S. dollar-denominated intercompany debt on a Euro-denominated ledger that was subject to continued currency exchange rate risk through the middle of the fourth quarter of 2017. In the fourth quarter of 2017, we established a new legal entity based in Ireland with a U.S. dollar functional currency to help mitigate the currency rate risk on our intercompany debt.

For the purpose of analyzing foreign currency exchange risk, we considered the historical trends in foreign currency exchange rates and determined that it was reasonably possible that adverse changes in exchange rates of 10% could be experienced in the near term. An adverse 10% foreign currency exchange rate would have resulted in a decrease to revenue of ~~$14.3~~$16.2 million or approximately 2.5% of total revenue for the six months ended June 30, 2020. Additionally, a 10% adverse change in foreign currency exchange rates would result in a currency exchange loss of $1.8 million based on balance sheet balances as of June 30, 2020, which has been reduced from $11.5 million as of December 31, 2019, as we settled a significant portion of our intercompany balances that could generate foreign exchange gains or losses in the first quarter of 2020. This compares to a revenue decrease of $9.2 million or approximately 2.6% of total revenue for the six months ended June 30, 2019 and a currency exchange loss of ~~$25.1 million for the nine months ended September 30, 2019. This compares to a revenue decrease of $3.3 million or 0.8% of total revenue and currency exchange loss of $33.6~~$23.4 million based on the same analysis performed ~~for the nine months ended September~~based on balance sheet balances as of June 30, ~~2018.~~

2019.

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Item 4. Controls and Procedures.

Evaluation of Disclosure Controls and Procedures

Our management, with the participation of our Chief Executive Officer and our Chief Financial Officer, evaluated the effectiveness of our disclosure controls and procedures as of ~~September~~June 30, ~~2019.~~2020. “Disclosure controls and procedures,” as defined in Rules 13a-15(e) and 15d-15(e) under the Exchange Act, are designed to ensure that information required to be disclosed by a company in the reports that it files or submits under the Exchange Act is (i) recorded, processed, summarized, and reported within the time periods specified in the Securities and Exchange Commission’s rules and forms and (ii) accumulated and communicated to the company’s management, including its principal executive officer and principal financial officer, as appropriate to allow timely decisions regarding required disclosure. Based on the evaluation of our disclosure controls and procedures, our Chief Executive Officer and Chief Financial Officer concluded that our disclosure controls and procedures were effective as of ~~September~~June 30, ~~2019~~2020 at the reasonable assurance level.

~~Changes in Internal Control over Financial Reporting~~

There were no changes in our internal control over financial reporting identified in connection with the evaluation required by Rule 13a-15(d) or 15d-15(d) of the Exchange Act during the third quarter of 2019 that materially affected, or are reasonably likely to materially affect, our internal control over financial reporting.

On August 15, 2019, we acquired Reverb Holdings Inc. (“Reverb”). We are currently integrating Reverb into our operations and internal control processes and, pursuant to the SEC’s guidance that an assessment of a recently acquired business may be omitted from the scope of an assessment in the year of acquisition, the scope of our assessment of the effectiveness of our internal controls over financial reporting at December 31, 2019 will not include Reverb.

~~Limitations on Controls~~

Our disclosure controls and procedures and internal control over financial reporting are designed to provide reasonable assurance of achieving the desired control objectives. Our management recognizes that any control system, no matter how well designed and operated, is based upon certain judgments and assumptions and cannot provide absolute assurance that its objectives will be met. Similarly, an evaluation of controls cannot provide absolute assurance that misstatements due to error or fraud will not occur or that all control issues and instances of fraud, if any, have been detected.

Changes in Internal Control over Financial Reporting

There were no changes in our internal control over financial reporting identified in connection with the evaluation required by Rule 13a-15(d) or 15d-15(d) of the Exchange Act during the second quarter of 2020 that materially affected, or are reasonably likely to materially affect, our internal control over financial reporting.

On August 15, 2019, we acquired Reverb Holdings Inc. (“Reverb”). In our 2019 Annual Report on Form 10-K, we excluded Reverb from our evaluation of internal control over financial reporting. We are in the process of incorporating the internal controls and procedures of Reverb into our assessment of and report on internal control over financial reporting as of December 31, 2020.

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PART II - OTHER INFORMATION

Item 1. Legal Proceedings.

See “Note ~~12—~~10—Commitments and Contingencies—Legal Proceedings” in the Notes to Consolidated Financial Statements.

Item 1A. Risk Factors.

Investing in our ~~common stock~~securities involves a high degree of risk. You should consider carefully the risks and uncertainties described below, our ~~Consolidated Financial Statements~~consolidated financial statements and related notes, and the other information in this Quarterly Report on Form 10-Q. If any of these risks actually occur, our business, financial condition, results of operations, and prospects could be adversely affected. As a result, the price of our common stock and other securities could decline and you could lose part or all of your investment.

Risks Related to Our Business and Industry

The COVID-19 pandemic is unprecedented and has impacted, and may continue to impact, our GMS, key metrics, and results of operations in numerous ways that remain volatile and unpredictable.

The impact of the ongoing COVID-19 pandemic is severe, widespread, and continues to evolve. The pandemic and related government and private sector responsive actions have already affected the broader economies and financial markets, triggering an economic downturn, which has at points adversely affected, and could again adversely affect demand for our products. It is impossible to predict all effects and the ultimate impact of the COVID-19 pandemic, as the situation continues to rapidly evolve. The COVID-19 pandemic has disrupted the global supply chain and the preventative and protective measures currently in place, or which may be instituted or re-instituted in the future, such as quarantines, closures, and travel restrictions, may interfere with the ability of our sellers to deliver products to our buyers. If delivery services are delayed or shut down, our GMS and revenue could be negatively impacted.

As a result of the COVID-19 pandemic, our employees continue to work remotely, and it is possible that this could have a negative impact on the execution of our business plans and operations. If a natural disaster, power outage, connectivity issue, or other event occurred that impacted our employees’ ability to work remotely, it may be difficult or, in certain cases, impossible, for us to continue our business for a substantial period of time. Further, as the COVID-19 pandemic continues and as certain businesses return to on-site operations, we may experience disruptions as our employees or third-party service providers’ employees become ill and are unable to perform their duties, and our operations, internet, or mobile networks, or the operations of one or more of our third-party service providers, is impacted. The increase in remote working may also result in consumer privacy, IT security, and fraud concerns.

Our results of operations may be materially affected by adverse conditions in the capital markets and the economy generally, both in the United States and internationally. Uncertainty in the economy could adversely impact consumer purchases of discretionary items across all of our product categories, and demand for products available in our marketplaces may be reduced. We have also seen significant and rapid shifts in consumer purchasing behavior as this pandemic has evolved, particularly as it relates to what may be perceived as “essential” versus “non-essential items.” It is difficult to predict how our business might be impacted by changing consumer spending patterns. Factors that could affect consumers’ willingness to make discretionary purchases include, among others: general business conditions, levels of employment, interest rates, tax rates, the availability of consumer credit, consumer confidence in future economic conditions, stimulus checks and risks, or the public perception of risks, related to epidemics or pandemics like COVID-19. In the event of a prolonged economic downturn or acute recession, consumer spending habits could be adversely affected, and we could experience lower than expected GMS, revenue, net income, and Adjusted EBITDA.

The uncertainty around the duration of business disruptions and the extent of the spread of the virus in the United States and other areas of the world will likely continue to adversely impact the national or global economy and negatively impact consumer spending. The full extent of COVID-19’s impact on our operations, key metrics, and financial performance depends on future developments that are uncertain and unpredictable, including the duration and spread of the pandemic, its impact on capital and financial markets, and any new information that may emerge concerning the severity of the virus, its spread to other regions, as well as the actions taken to contain it, among others. Any of these outcomes could have a material adverse impact on our business, financial condition, operating results, and ability to execute and capitalize on our strategies.

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Our quarterly operating results may fluctuate, which could cause our stock price to decline.

Our quarterly operating results, as well as our key metrics, may fluctuate for a variety of reasons, many of which are beyond our control, including:

fluctuations in GMS or revenue, including as a result of adverse market conditions due to the COVID-19 pandemic, the seasonality of market transactions, and our sellers’ use of services;

our ability to convert visits into sales for our sellers;

the amount and timing of our operating expenses;

our success in attracting and retaining sellers and buyers;

our success in executing on our strategy and the impact of any changes in our strategy;

the timing and success of product launches, including new services and features we may introduce, ~~including~~such as our ~~recently launched~~ free shipping initiative and changes to our ~~unified ad platform, called Etsy Ads;~~on-site and off-site ads products, including changes to our advertising products that we launched in April 2020;

the success of our marketing efforts;

the success of our integration of ~~Reverb;~~acquired businesses, such as Reverb, which we acquired in 2019;

adverse economic and market conditions, such as those related to the current COVID-19 pandemic, currency fluctuations, and adverse global events;

disruptions or defects in our marketplaces, such as privacy or data security breaches, errors in our software, or other incidents that impact the availability, reliability, or performance of our platform;

the impact of competitive developments and our response to those developments;

our ability to manage our business and future growth; and

our ability to recruit and retain ~~employees;~~employees.

Fluctuations in our quarterly operating results, key metrics, and

the ~~impact~~price of our ~~global corporate structure.~~

common stock may be particularly pronounced in the current economic environment due to the uncertainty caused by and the unprecedented nature of the current COVID-19 pandemic. Fluctuations in our quarterly operating results and key metrics may cause those results to fall below our financial guidance or other projections, or the expectations of analysts or investors, which could cause the price of our common stock to decline. Fluctuations in our results could also cause a number of other problems. For example, analysts or investors might change their models for valuing our common stock, we could experience short-term liquidity issues, our ability to retain or attract key personnel may diminish, and other unanticipated issues may arise.

~~In addition, we~~We believe that our quarterly operating results and key metrics may vary in the future and that period-to-period comparisons of our operating results may not be meaningful. For example, our overall historical growth rate and the impacts of the COVID-19 pandemic may have overshadowed the effect of seasonal variations on our historical operating results. These seasonal effects may become more

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pronounced over time, which could also cause our operating results and key metrics to fluctuate. You should not rely on the results of one quarter as an indication of future performance.

We may fail to meet our publicly announced guidance or other expectations about our business and future operating results, which would cause our stock price to decline.

From time to time, we release earnings guidance in our quarterly and annual earnings conference calls, quarterly and annual earnings releases, or otherwise, regarding our future performance that represents our management’s estimates as of the date of release. For example, we historically provide annual guidance, but we withdrew our 2020 annual guidance on April 2, 2020 given the economic uncertainty caused by the COVID-19 pandemic. On August 5, 2020, we provided guidance for the third quarter of 2020. This guidance includes forward-looking statements based on projections prepared by our management. Projections are based upon a number of assumptions and estimates that, while presented with numerical specificity, are inherently subject to significant business, economic, and competitive uncertainties and contingencies on our business, many of which are beyond our control and are based upon specific assumptions with respect to future business decisions, some of which

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will change. One of those key assumptions relates to the impact of the COVID-19 pandemic and the associated economic uncertainty on our business, which is inherently difficult to predict, particularly in the long term. We intend to state possible outcomes as high and low ranges which are intended to provide a sensitivity analysis as variables are changed but are not intended to imply that actual results could not fall outside of the suggested ranges. The principal reason that we release guidance is to provide a basis for our management to discuss our business outlook with analysts and investors. Furthermore, analysts and investors may develop and publish their own projections of our business, which may form a consensus about our future performance. Our actual business results may vary significantly from such guidance or that consensus due to a number of factors, many of which are outside of our control, including due to the global economic uncertainty and financial market conditions caused by the ongoing COVID-19 pandemic, and which could adversely affect our business and future operating results. There are no comparable recent events that provide insights on the probable effect of the COVID-19 pandemic, and, as a result, the ultimate impact of the COVID-19 pandemic is highly uncertain and subject to change. We are relying on the reports and models of economic and medical experts in making assumptions relating to the duration of this crisis and predictions as to timing and pace of any future economic recovery. If these models are incorrect or incomplete, or if we fail to accurately predict the full impact that the COVID-19 pandemic will have on all aspects of our business or the duration of those impacts, the guidance and other forward-looking statements we provide may also be incorrect or incomplete. Furthermore, if we make downward revisions of our previously announced guidance, or if our publicly announced guidance of future operating results fails to meet expectations of securities analysts, investors, or other interested parties, the price of our common stock would decline.

Given the uncertainty surrounding the impacts of COVID-19, we may choose to discontinue providing guidance, or provide more limited guidance, as we have for the third quarter of 2020. Guidance is necessarily speculative in nature, and it can be expected that some or all of the assumptions underlying the guidance furnished by us will not materialize or will vary significantly from actual results. Accordingly, our guidance is only an estimate of what management believes is realizable as of the date of release. Actual results may vary from our guidance and the variations may be material. In light of the foregoing, investors are urged not to rely upon our guidance in making an investment decision regarding our common stock.

Any failure to successfully implement our operating strategy or the occurrence of any of the events or circumstances set forth in this “Risk Factors” section in this report could result in the actual operating results being different from our guidance, and the differences may be adverse and material.

If we are unable to successfully execute on our business strategy or if our strategy proves to be ineffective, our business, financial performance, and growth could be adversely affected.

Our ability to execute our strategy is dependent on a number of factors, including the ability of our senior management team and key team leaders to execute ~~our~~the strategy, our ability to maintain our pace of product experiments coupled with the success of such initiatives, ~~and~~ our ability to meet the changing needs of our sellers and buyers, and the ability of our employees to perform at a ~~high-level.~~high level. If we are unable to execute our strategy, if our strategy does not drive the growth that we anticipate, if the public perception is that we are not executing on our strategy, or if our market opportunity is not as large as we have estimated, it could adversely affect our business, financial performance, and growth.

Our business, financial performance, and growth depends on our ability to attract and retain an active and engaged community of buyers and sellers.

Our financial performance has been and will continue to be significantly determined by our success in attracting and retaining active buyers and active sellers. For example, our revenue is driven by the number of active buyers and buyer engagement, as well as the number of active sellers and seller engagement. We must encourage buyers to return to us and purchase items in our marketplaces more frequently. We must also continue to encourage our sellers to list items for sale and use our services.

We believe that many new buyers and sellers find us by word of mouth and other non-paid referrals from existing buyers and sellers. If existing buyers do not find our platform appealing, whether because of a negative experience, lack of competitive shipping costs, delayed shipping times, inadequate customer service, lack of buyer-friendly features, declining interest in the nature of the goods offered by our sellers, or other factors, they may make fewer purchases and they may stop referring others to us. Likewise, if existing sellers are dissatisfied with their experience on our platform, or feel they have more attractive alternatives, they may stop listing items in our marketplaces and using our services and may stop referring others to us. Under any of these circumstances, we may have difficulty attracting new buyers and sellers without incurring additional expense.

Our GMS and revenue is concentrated in our most active buyers and sellers. If we lose those buyers and sellers, our financial performance and growth could be harmed. Even if we are able to attract new buyers and sellers to replace the ones that we lose, they may not maintain the same level of activity, and the GMS and revenue generated from new buyers and sellers may not be

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as high as the GMS and revenue generated from the ones who leave our marketplaces. If we are unable to retain existing buyers and sellers and attract new buyers and sellers who contribute to an active community, our business, financial performance, and growth would be harmed.

Additionally, the demand for the goods listed in our marketplaces is dependent on consumer preferences which can change quickly and may differ across generations and cultures. If demand for the goods that our sellers offer declines, we may not be able to attract and retain our buyers and our business would be harmed. Trends in socially-conscious consumerism and buying unique or vintage rather than mass produced goods, which has historically been beneficial to our business, could also shift or slow which would make it more difficult to attract new buyers and sellers. ~~Our~~In addition, our growth would also be harmed if the shift from brick and mortar retail to ~~ecommerce~~e-commerce does not continue.

We have ~~a history of losses~~experienced rapid growth and we may not ~~achieve or~~ maintain profitability in the future.

We ~~generated net income~~have experienced rapid growth in our business, in the number of ~~$64.6 million, $77.5 million,~~buyers and ~~$81.8 million for~~sellers, and in the ~~nine months ended September 30, 2019~~number of countries in which we have sellers and ~~the years ended December 31, 2018~~buyers, and ~~December 31, 2017, respectively, and incurred net losses of $29.9 million for the year ended December 31, 2016. However,~~ we ~~may not maintain profitability~~plan to continue to grow in the future. Our costs may increase as we continue to invest in the development of our platform, including our services and technological enhancements, and increase our marketing efforts, expand our operations, and hire additional employees. ~~These efforts~~Further, the growth of our business places significant demands on our management team and pressure to expand our operational and financial infrastructure. For example, we may ~~be more costly than~~need to continue to develop and improve our operational, financial, and management controls and enhance our reporting systems and procedures in line with our current growth. If we ~~expect~~do not manage our growth effectively, the increases in our operating expenses could outpace any increases in our revenue and our ~~revenue may not increase sufficiently to offset these additional expenses.~~business could be harmed. In addition, our revenue may decline ~~for a number of reasons, including those described elsewhere in these Risk Factors.~~

~~Further,~~and our revenue growth rate may decelerate ~~in the future~~ for a number of reasons, including the COVID-19 pandemic and the associated adverse macroeconomic environment, which could, among other things, trigger a deceleration of our GMS growth ~~rate.~~rate and other factors described elsewhere in these Risk Factors. For further information about the rate of revenue and GMS growth, see “Management’s Discussion and Analysis of Financial Condition and Results of Operations—Results of Operations—Revenue.” You should not rely on growth rates of prior periods as an indication of our future performance.

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Our business could be adversely affected by economic downturns, natural disasters, public health crises, political crises, or other unexpected events.

Macroeconomic conditions may adversely affect our business. If general economic conditions deteriorate in the United States or other markets where we operate, consumer discretionary spending may decline and demand for the goods and services available inon our ~~platform~~platforms may be reduced. This would cause our Marketplace and Services revenue to decline and adversely impact our business. ~~Conversely, if~~For example, the ongoing COVID-19 pandemic has caused significant uncertainty and volatility in the global economy, which may cause consumer discretionary spending to decline for an unknown period of time. We have also seen significant and rapid shifts in consumer purchasing behavior as this pandemic has evolved, particularly as it relates to what may be perceived as “essential” versus “non-essential” items. It is difficult to predict how our business might be impacted by changing consumer spending patterns.

If recent trends supporting self-employment, and the desire for supplemental income were to reverse, the number of sellers offering their goods in our marketplaces ~~could decline~~ and the number of goods listed in our marketplaces could decline. In addition, currency exchange rates may directly and indirectly impact our business. For example, continued uncertainty around the terms of the United Kingdom’s ~~decision to~~ exit from the European Union or (“E.U.,”) commonly referred to as Brexit, may result in future exchange rate volatility, which may strengthen the U.S. dollar against foreign currencies. If the U.S. dollar strengthens against foreign currencies, our translation of foreign currency denominated GMS and revenue will result in lower U.S. denominated GMS and revenue. Currency exchange rates may also dampen demand from buyers outside the United States for goods denominated in U.S. dollars, which could impact GMS and revenue. For the ~~nine~~six months ended ~~September~~June 30, ~~2019,~~2020, approximately 81% of our GMS was denominated in U.S. dollars.

Natural disasters and other adverse weather and climate conditions, public health crises, political instability or crises, terrorist attacks, war, or other unexpected events, could disrupt our operations, internet, or mobile networks, or the operations of one or more of our third-party service providers. Certain events, such as hurricanes and other natural disasters, ~~and~~ political instability ~~are likely to~~or crises, public health crises, disruption of public services, and significant news items in the United States or internationally that distract the public, may impact buyer behavior for discretionary goods and sellers’ ability to run their businesses on our marketplaces and ship their ~~goods.~~goods, which may increase seller defaults and delinquencies. These kinds of events may also impact consumer perceptions of well-being and security, which may adversely impact consumer discretionary spending. If any of these events occurs, our business could be adversely affected.

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Our ability to recruit and retain employees is important to our success.

Our ability to attract, retain, and motivate employees, including our management team, is important to our success. We strive to attract, retain, and motivate employees, from our office administrators to our engineers to our management team, who share our dedication to our community and our mission to “Keep Commerce Human.” We cannot guarantee we will continue to attract and retain the number or caliber of employees we need to maintain our competitive ~~position.~~position, particularly in the uncertainty of the current macroeconomic environment. We may not meet our impact goal of building diverse and inclusive workforces that are broadly representative of their communities.

Some of the challenges we face in attracting and retaining employees include:

perceived uncertainties as to our commitment to our mission, guiding principles, and culture;

skepticism regarding our ability to continue to accelerate GMS growth in the future;

continuing to offer competitive compensation and benefits;

evolving expectations regarding the ability to work remotely;

enhancing engagement levels among existing employees and supporting their work-life balance;

attracting and retaining qualified employees who support our mission and guiding principles;

promotion opportunities for employees into leadership positions;

hiring employees in multiple locations globally; and

responding to competitive pressures and changing business conditions in ways that do not divert us from our guiding principles.

Filling engineering, product management, and other technical positions, particularly in New York City, San Francisco, and Chicago is challenging. Qualified individuals are limited and in high demand, and we may incur significant costs to attract, develop, and motivate them. Even if we were to offer higher compensation and other benefits, people with suitable technical skills may choose not to join us or to continue to work for us. In addition, job candidates and existing employees often consider the value of the stock awards they receive in connection with their employment. If the perceived value of our stock awards declines, particularly in this negative macroeconomic environment, it may adversely affect our ability to recruit and retain highly skilled employees.

In general, our employees, including our management team, work for us on an at-will basis. The unexpected loss of or failure to retain one or more of our key employees, such as our Chief Executive Officer, Chief Financial Officer, or Chief Technology Officer, or unsuccessful succession planning, could adversely affect our business. Further, if members of our management and other key personnel in critical functions across our organization are unable to perform their duties or have limited availability due to COVID-19, we may not be able to execute on our business strategy and/or our operations may be negatively impacted. Other companies, including our competitors, may be successful in recruiting and hiring our employees, and it may be difficult for us to find suitable replacements on a timely basis or on competitive terms.

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If we experience increased voluntary attrition in the future and if we are unable to attract and retain qualified employees, particularly in critical areas of operations such as engineering, we may not achieve our strategic goals and our business and operations could be harmed.

The trustworthiness of our marketplaces and the connections within our community are important to our success. If we are unable to maintain them, our ability to attract and retain sellers and buyers could suffer.

We are focused on ensuring that our marketplaces embody our values-based culture and that we deliver trust and reliability throughout the buyer experience. Our reputation depends upon our sellers, the quality of their offerings and their adherence to our policies.

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The trustworthiness of our marketplaces and the connections among the members of our community are the cornerstones of our business. Many things could undermine these cornerstones, such as:

complaints or negative publicity about us, our ~~platform~~platforms, or our policies and guidelines, even if factually incorrect or based on isolated incidents;

an inability to gain the trust of prospective buyers;

disruptions or defects in our marketplaces, such as the increased pace of product experimentation, privacy or data security breaches, website outages, payment disruptions, or other incidents that impact the reliability of our platform;

lack of awareness of our policies or confusion about how they are applied;

changes to our policies that members of our community perceive as inconsistent with their best interests or our mission, or that are not clearly articulated;

inadequacies in our terms of use;

frequent product launches or updates that could deteriorate member trust;

a failure to enforce our policies effectively, fairly, and transparently, including, for example, by allowing the widespread listing of prohibited items in our marketplaces;

inadequate or unsatisfactory customer service experiences;

a failure on the part of our sellers to fulfill their orders in accordance with our policies, their own shop-specific policies, or buyer expectations;

a failure to respond to feedback from our community; or

a failure to operate our business in a way that is consistent with our guiding principles and mission.

Creating a trusted brand is one of the key elements of our strategy. In particular, we are focused on enhancing customer service for sellers and ~~buyers~~buyers. We continue to evolve our offerings and ~~have migrated~~improve our ~~legacy Etsy.com support platform to a new third-party~~ customer service platform. Creating a trusted brand is one of the key elements of our strategy for the Etsy marketplace.For example, we plan to introduce new customer service features and tools to support a positive user experience on ~~the Etsy marketplace.~~our marketplaces. If our efforts to maintain or enhance customer service are unsuccessful or if our ~~new~~ customer service platform fails to meet our needs, we may need to invest additional resources in customer service and our ability to maintain trustworthy marketplaces could be harmed.

If we are unable to maintain trustworthy marketplaces and encourage connections among members of our community, then our ability to attract and retain sellers and buyers could be impaired and our reputation and business could be adversely affected.

If we are not able to keep pace with technological changes and enhance our current offerings and develop new offerings to respond to the changing needs of sellers and buyers, our business, financial performance, and growth may be harmed.

Our industry is characterized by rapidly changing technology, new service and product introductions, and changing customer demands and we are not able to predict the effect of these changes on our business. The technologies that we currently use to support our platform may become inadequate or obsolete and the cost of incorporating new technologies into our products and services may be substantial. We strive to respond to evolving customer needs and regularly invest in and launch new products, features, and services including, for example, ~~Etsy.com’s recently announced~~Etsy’s free shipping initiative and the ~~new unified ad platform, Etsy Ads.~~changes to our advertising products that were launched in April 2020. Our sellers and buyers, however, may not be satisfied with our enhancements or new offerings or may perceive that these offerings do not respond to their needs or create value for them. Additionally, as we invest in and experiment with new offerings or changes to our platform, our sellers and buyers may find these changes to be disruptive and may perceive them negatively. In addition, developing new services and features is complex, and the timetable for public launch is difficult to predict and may vary from our historical experience. As a result, the introduction of new offerings may occur after anticipated release dates, or they may be

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introduced as pilot programs, which may not be continued for various reasons. In addition, new offerings may not be successful due to defects or errors, negative publicity, or our failure to market them effectively.

New offerings may not drive GMS or revenue growth, may require substantial investment and planning, and may bring us more directly into competition with companies that are better established or have greater resources than we do.

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If we do not continue to cost-effectively develop new offerings that satisfy sellers and buyers, then our competitive position and growth prospects may be harmed. In addition, new offerings may not drive the GMS or revenue that we anticipate, may have lower margins than we anticipate or than existing offerings, and our revenue from the new offerings may not be enough to offset the cost of developing and maintaining them, which could adversely affect our business, financial performance, and growth.

Our marketing efforts to help grow our business may not be effective.

Maintaining and promoting awareness of our marketplaces and services is important to our ability to attract and retain sellers and buyers. One of the key parts of our strategy for the Etsy marketplace is to bring more new buyers to the marketplace and create more habitual buyers by inspiring purchases across multiple categories and special occasions. ~~In addition, one of the primary goals of 2018 pricing increase~~

We continue to iterate on ~~Etsy.com was to enable us to make further investments~~and invest in ~~marketing designed to attract more buyers to Etsy. Generating a meaningful return on our investments in marketing initiatives, however, may be difficult, particularly as we anticipate that~~ our marketing ~~investments will be more speculative in the future. In addition, there can be no assurance that we will deploy additional funds resulting from our 2018 pricing increase effectively.~~

~~The marketing efforts we implement~~strategies, which may not succeed for a variety of reasons, including our inability to execute and implement our plans. External factors beyond our control may also impact the success of our marketing initiatives. Our primary marketing efforts currently include search engine optimization, search engine marketing, affiliate marketing, and display advertising, as well as social media, mobile push notifications, and email. Additionally, we ~~have begun experimenting with~~engage in brand advertising via channels such as television and digital video advertising. We obtain a significant number of visits via search engines such as Google. Search engines frequently change the algorithms that determine the ranking and display of results of a user’s search and may make other changes to the way results are displayed, which can negatively affect the placement of links to our marketplaces and, therefore, reduce the number of visits. We also obtain a significant number of visits ~~to our marketplaces. In addition, search~~from social media platforms such as Facebook, Instagram, and Pinterest. Search engines, social networks, and other third-parties typically require compliance with their policies and procedures, which may be subject to change or new interpretation with limited ability to negotiate, which could negatively impact our marketing capabilities (including marketing services for our sellers) and GMS. ~~The~~Etsy-provided controls for users to limit third party advertising features, along with the growing use of online ad-blocking software, including on mobile devices, may also impact the success of our marketing efforts because we may reach a smaller audience and fail to bring more buyers to our platform. In addition, ongoing privacy regulatory changes, such as the E.U. General Data Protection Regulation (“GDPR”) and California Consumer Privacy Act of 2018 (“CCPA”), may impact the scope and effectiveness of marketing and advertising services generally, including those used on our platform.

We also obtain a significant number of visits through email. If we are unable to successfully deliver emails to our sellers and buyers, if our email subscription tools do not function correctly, or if our sellers and buyers do not open our emails, whether by choice, because those emails are marked as low priority or spam, or for other reasons, our business could be adversely affected. ~~Social networking websites, such as Facebook and Pinterest, are another important source of visits.~~ As ~~ecommerce~~e-commerce, search, and social networking evolve, we must continue to evolve our marketing tactics accordingly and, if we are unable to do so, our business could be adversely affected.

If the mobile solutions available to our sellers and buyers are not effective, the use of our marketplaces could decline.

Purchases made on mobile devices by consumers, including our buyers, have increased significantly in recent years. The smaller screen size and reduced functionality associated with some mobile devices may make the use of our platform more difficult or less appealing. Our sellers are also increasingly using mobile devices to operate their businesses on our platform. If we are not able to deliver a rewarding experience on mobile devices, our sellers’ ability to manage and scale their businesses may be harmed and, consequently, our business may suffer. Further, although we strive to provide engaging mobile experiences for both sellers and buyers who visit our mobile websites using a browser on their mobile device, we depend on our sellers and buyers using our mobile apps for the optimal mobile experience. Mobile web conversion rate is lower than our desktop and Buy on Etsy app conversion rates. Therefore, if mobile web visits continue to grow as a percentage of overall visits, it could be a headwind to future conversion rate gains and result in less GMS and revenue for us.

As new mobile devices and mobile platforms are released, we may encounter problems in developing or supporting apps for them. In addition, supporting new devices and mobile device operating systems may require substantial time and resources.

The success of our mobile apps could also be harmed by factors outside our control, such as:

actions taken by providers of mobile operating systems or mobile app download stores;

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unfavorable treatment received by our mobile apps, especially as compared to competing apps, such as the placement of our mobile apps in a mobile app download store;

increased costs to distribute or use our mobile apps; or

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changes in mobile operating systems, such as iOS and Android, that degrade the functionality of our mobile website or mobile apps or that give preferential treatment to competitive products.

If sellers and buyers encounter difficulty accessing or using our platform on their mobile devices, or if they choose not to use our platform on their mobile devices, our business, financial performance, and growth may be adversely affected.

Expanding our community outside of the United States is part of our strategy and the growth of our business could be harmed if our expansion efforts do not succeed.

Our vision is both global and local and we are focused on growing our business outside of the United States. Although we have a significant number of sellers and buyers outside of the United States, we are a U.S.-based company with less experience developing local markets ~~outside the United States~~internationally and may not execute our strategy successfully. Operating outside of the United States also requires significant management attention, including managing operations over a broad geographic area with varying cultural norms and customs, and adapting our platform to local markets.

Despite our execution efforts, the goods that sellers list on our sites may not appeal to non-U.S. consumers in the same way as they do to consumers in the United States. In addition, non-U.S. buyers are not as familiar with the Etsy and Reverb brands as buyers in the United States and may not perceive us as relevant or trustworthy. Also, visits to our marketplaces from buyers outside the United States may not convert into sales as often as visits from within the United States, including due to the impact of the strong U.S. dollar relative to other currencies and the fact that most of the goods listed on our platform are denominated in U.S. dollars.

Our ability to grow our international operations may also be adversely affected by any circumstances that reduce or hinder cross-border trade. For example, the shipping of goods cross-border is typically more expensive and slower than domestic shipping and often involves complex customs and duty inspections and the dependency of national postal carrier systems. If jurisdictions become increasingly fragmented, with additional tariffs and customs that increase the cost or complexity of cross-border trade, whether on the seller’s sourcing of materials or between the seller and buyer, our business could be adversely impacted. In addition, varying quarantines, closures, delayed or terminated delivery services, and travel restrictions related to the ongoing COVID-19 pandemic may interfere with our international growth strategy.

Our success outside the United States depends upon our ability to attract sellers and buyers from the same countries in order to enable the growth of local markets. If we are not able to expand outside of the United States successfully, our growth prospects could be harmed. An inability to develop our community globally or to otherwise grow our business outside of the United States onin a cost-effective ~~basis~~manner could adversely affect our GMS, revenue, and operating results.

Competition is also likely to intensify outside of the United States, both where we operate now and where we plan to ~~expand our operations.~~expand. Local companies based outside the United States may have a substantial competitive advantage because of their greater understanding of, and focus on, their local ~~markets.~~markets, along with regulations that may favor local companies. Some of our competitors may also be able to develop and grow internationally more quickly than we will.

Continued international expansion ~~outside of the United States~~ may also require significant financial investment. For example, in June 2018, we announced a referral agreement with DaWanda, a German e-commerce marketplace, which encouraged the migration of DaWanda buyers and sellers to Etsy’s marketplace and helped expand Etsy’s presence in Central Europe. Etsy ~~also~~has made initial investments to explore growth opportunities in India, a dynamic market where we have limited operating experience. We plan to invest in seller and buyer acquisition marketing, enhancing our machine translation and machine learning to help sellers and buyers connect even if they do not speak the same language, forming relationships with third-party service providers, supporting operations in multiple countries, and potentially acquiring companies based outside the United States and integrating those companies with our operations. Our investment outside of the United States may be more costly than we expect or unsuccessful.

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Further expansion outside of the United States will subject us to risks associated with operations abroad.

Doing business outside of the United States subjects us to increased risks and burdens such as:

complying with different (and sometimes conflicting) laws and regulatory standards (particularly including those related to the use and disclosure of personal information, online payments and money transmission, intellectual property, consumer protection, online platform liability, ecommerce marketplace regulation, and taxation of goods and services);

fluctuations of foreign exchange rates;

potentially heightened risk of fraudulent or other illegal transactions;

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limitations on the repatriation of funds;

exposure to liabilities under anti-corruption, anti-money laundering, and export control laws, including the U.S. Foreign Corrupt Practices Act of 1977, as amended, the U.K. Bribery Act of 2010, trade controls and sanctions administered by the U.S. Office of Foreign Assets Control, and similar laws and regulations in other jurisdictions;

varying levels of internet, e-commerce, and mobile technology adoption and infrastructure;

our ability to enforce contracts, our policies, and intellectual property rights in jurisdictions outside the United States;

geopolitical events such as natural disasters, terrorism, and acts of war;

uncertainties on the continuing impact of pandemic-related quarantines, closures, delayed or shut down delivery services, and travel restrictions on operations;

uncertainties and instability in U.K. and European markets caused by Brexit; and

barriers to international trade, such as tariffs, customs, or other taxes.

Our sellers face similar risks in conducting their businesses across borders. Even if we are successful in managing the risks of conducting our business across borders, if our sellers are not, our business could be adversely affected. In particular, buyers and sellers seeking to engage in cross-border sales may become subject to an increasing number of barriers to international trade such as tariffs, customs, or other taxes. In addition, Etsy may become subject to increased liability in certain jurisdictions if the buyer or seller are not readily available under the laws of that jurisdiction.

If we invest substantial time and resources to expand our operations outside of the United States and cannot manage these risks effectively, the costs of doing business in those markets may be prohibitive or our expenses may increase disproportionately to the revenue generated in those markets.

Legal, political, and economic uncertainty surrounding the ~~planned exit of the~~ United ~~Kingdom~~Kingdom’s recent departure from the ~~European Union~~E.U. may be a source of instability in international markets, create significant currency fluctuations, adversely affect our operations in the United Kingdom, and pose additional risks to our business, revenue, financial condition, and results of operations.

On ~~March 29, 2017,~~January 31, 2020, the United Kingdom formally ~~notified~~withdrew from the ~~European Council~~E.U. Under the terms of its ~~intention to leave the E.U. It is unclear how long it will take to negotiate a~~ withdrawal, ~~agreement, but it appears likely that Brexit will continue to involve a process of lengthy negotiations between~~ the United Kingdom will be subject to a transition period until December 31, 2020, during which the United Kingdom will remain in the single market and customs union. The United Kingdom and the E.U. ~~member states~~have begun negotiations to determine these relationships following the ~~future terms~~expiration of the ~~United Kingdom’s relationship with the E.U.~~transition period.

~~Lack~~Continuing lack of clarity about future U.K. laws and regulations as the United Kingdom determines which E.U. rules and regulations to replace or replicate, ~~in the event of a withdrawal,~~ including financial laws and regulations, tax and free trade agreements, intellectual property rights, supply chain logistics, privacy and information security laws, environmental, health, and safety laws and regulations, immigration laws, and employment laws, could decrease foreign direct investment in the United Kingdom, increase costs and depress economic ~~activity, and restrict access to capital.~~activity. In addition, depending on the terms of the United Kingdom’s withdrawal from the E.U., the United Kingdom could lose the benefits of global trade agreements negotiated by the E.U. on behalf of its members. The long-term effects of Brexit will depend on any agreements (or lack thereof) between the United Kingdom and the E.U. and, in particular, any arrangements for the United Kingdom to retain access to E.U. markets ~~either during a transitional~~going forward.

The United Kingdom is one of our core markets. We are continuing to monitor Brexit developments to enable us to adjust our business and operations as appropriate with the goal of continuing to provide services to our United Kingdom and E.U. buyers and sellers after the transition period ~~or more permanently.~~

~~Such a withdrawal from~~ends, including in the event of loss of all U.K. access to E.U. markets as well as lack of favorable resolution with regard to other E.U. rules and regulations. A failure by the United Kingdom and the E.U. ~~is unprecedented, and it is unclear how~~to negotiate agreements favorable to the United ~~Kingdom’s access~~Kingdom by the end of the transition period and ongoing uncertainty with respect to ~~the European single market for goods, capital, services~~potential divergent regulatory standards, however, could result in additional operational, regulatory, and labor within the E.U., or the European single market, and the wider commercial, legal and regulatory environment, will impact our U.K. operations, including our sellers and buyers in the United Kingdom. We may also face new regulatorycompliance costs ~~and challenges that could have an adverse effect on our operations. The announcement~~to us as well as decreased revenue, all of ~~Brexit~~

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~~has already created economic uncertainty, and its consequences~~which could adversely ~~impact~~affect our business, ~~revenue, financial condition, and~~ results of ~~operations.~~

operations, and financial condition.

Regulation in the areas of privacy and protection of user data could harm our business.

In addition to the actual and potential changes in law described elsewhere in these Risk Factors, global developments in privacy and data security regulations are changing some of the ways we and our vendors collect, use, and share personal information. Compliance with these changing regulations have necessitated some specific product changes for our non-U.S. activities. ~~In May 2018, the General Data Protection Regulation (“GDPR”) went into effect in the E.U., effectively extending~~The

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GDPR extends the scope of E.U. data protection law to ~~all~~certain non-E.U. companies processing data of E.U. persons. The GDPR seeks to harmonize the data protection regulations throughout the entire E.U. The regulation contains numerous requirements and changes from ~~existing~~previous E.U. law, including more robust obligations on data processors, greater rights for data subjects (requiring potentially significant changes to both our technology and operations), security and accountability obligations, and significantly heavier documentation and record-keeping requirements for data protection compliance programs. Specifically, the GDPR introduced numerous privacy-related changes for companies operating in the E.U., including greater control over personal data by data subjects (e.g., the “right to be forgotten”), increased data portability, access, and redress rights for E.U. consumers, data breach notification requirements, increased rules for online and e-mail marketing, and stronger regulatory enforcement regimes. The GDPR is subject to changing interpretations due to decisions of Data Protection Authorities, courts, and related legislative efforts both E.U.-wide and in particular jurisdictions. The GDPR requirements apply to some third-party transactions (such as commercial contracts with partners and vendors) and to transfers of information between us and our subsidiaries, including user and employee information. GDPR requirements may also apply, depending on interpretation of its reach, to some users in our worldwide community of sellers. We may experience difficulty retaining or obtaining new E.U. sellers or new sellers selling into the E.U. due to the legal requirements, compliance cost, potential risk exposure, and uncertainty for them in respect of their own compliance obligations with respect to GDPR. In addition, although our sellers are independent businesses, it is possible that a privacy authority could deem us jointly and severally liable for actions of our sellers, which would increase our potential liability exposure and costs of compliance, which could negatively impact our business. We could face potential liability, regulatory investigation, and costly litigation, which may not be adequately covered by insurance.

In the United States, the CCPA became effective on January 1, 2020. The CCPA introduced new requirements regarding the handling of personal information of California consumers and households. The law gives individuals the right to request access to and deletion of their information, and the right to opt out of sales of their personal information. The CCPA also authorizes limited private lawsuits to recover statutory damages for certain data breaches. The CCPA may increase our compliance costs and potential liability with respect to other personal information we collect about California residents.

GDPR, ~~the recently passed California Consumer Privacy Act,~~CCPA, and similar laws coming into effect in other jurisdictions may continue to change the data protection landscape globally and could result in potentially significant operational costs for internal compliance and risk to our business. Some of these requirements may introduce friction into the buying and selling experience on our platform and may impact the scope and effectiveness of our marketing efforts, which could negatively impact our business and future outlook. Beyond GDPR and CCPA, individual jurisdictions continue to pass laws related to data protection, such as data privacy and data breach notification, resulting in a diverse set of requirements across states, countries, and regions.Non-compliance with these laws could result in proceedings against us by one or more data protection authorities, other public authorities, ~~third-parties,~~third parties, or individuals. Under GDPR alone, noncompliance could result in fines of up to 20 million Euros or up to 4% of the annual global revenue of the noncompliant company, whichever is greater.

In addition, the laws relating to the transfer of personal data outside of the E.U. continue to evolve and remain uncertain. Although we are taking steps to comply and mitigate the potential impact to us, the efficacy and longevity of these steps are uncertain. We may find it necessary to establish systems to maintain personal data originating from the E.U. in the European Economic Area, which may involve substantial expense and distraction from other aspects of our business. In the meantime, the evolving data protection landscape also creates uncertainty as to how to comply with E.U. privacy law, including potentially inconsistent guidance, rulings, or requirements from multiple authorities in the E.U., as well as in the U.S. and worldwide. Further, we may not be entirely successful in our compliance efforts due to various factors either within our control (such as limited internal resource allocation) or outside our control (such as a lack of vendor cooperation, new regulatory interpretations, or lack of regulatory guidance in respect of certain GDPR requirements). The Court of Justice of the European Union recently found Privacy Shield, a framework enabling cross-border transfers of personal data between the E.U. and the U.S., to be invalid. While Etsy does not rely upon Privacy Shield for cross-border transfers, Reverb has done so. While effective solutions may be available to permit these transfers, this may nonetheless impede Etsy and Reverb’s ability to effectively transfer data between jurisdictions with parties such as partners, vendors and users, or may make such transfers of personal data more costly.

We also publish privacy policies and other documentation regarding our collection, processing, use, and disclosure of personal data. Although we endeavor to comply with our published policies and documentation, we may at times fail to do so or may be perceived to have failed to do so. Moreover, despite our efforts, we may not be successful in achieving compliance, such as if our employees or third party providers fail to comply with our published policies and documentation. Such failures can subject us to potential international, local, state, and federal action if they are found to be deceptive, unfair, or misrepresentative of our actual practices.

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Our payments ~~system depends~~systems depend on third-party providers, ~~requires~~require ongoing investment, and isare subject to evolving laws, regulations, rules, and standards.

Our buyers primarily pay for purchases using our payments services (i.e., Etsy Payments and Reverb Payments) or PayPal. In the United States and other countries where our payments services are available, our sellers ~~can~~ accept various forms of payments such as credit cards, debit cards, gift cards, PayPal, Google Wallet, and Apple ~~Pay, and Gift Cards.~~Pay.

We rely upon third-party service providers to perform underlying compliance, credit card processing and payment disbursing, currency exchange, identity verification, sanctions screening, and fraud analysis services. If these service providers do not perform adequately or if our relationships with these service providers were to change or terminate, our sellers’ ability to receive orders or payment could be adversely affected and certain financial compliance measures, including fraud prevention and detection tools may not be effective, which could increase costs, lead to potential legal liability, and negatively impact our business. In addition, we and our third-party service providers may experience service outages from time to time that negatively impact payments on our platform. We have in the past experienced, and may in the future experience, such service outages and, if we are unable to provide an

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alternative payment solution, our business could be harmed. In addition, if our third-party providers increase the fees they charge us, our operating expenses could increase. If we respond by increasing the fees we charge to our sellers, some of our sellers may stop listing new items for sale or even close their accounts altogether.

~~The~~Various laws and regulations ~~that~~ govern payments, and these laws are complex, evolving, and subject to change and vary across different jurisdictions in the United States and globally. Moreover, even in regions where such laws have been harmonized, regulatory interpretations of such laws may differ. As a result, we are required to spend significant time and effort ~~to determine~~determining whether various licensing and registration laws relating to payments apply to us and taking steps to comply with applicable laws and licensing regulations. Any failure or claim of our failure to comply, or any failure by our third-party service providers to comply, could cost us substantial resources, ~~could~~ result in liabilities, ~~could~~ cause us significant reputational damage, or ~~could~~ force us to stop offering our payments services in certain markets. Additionally, changes in payment regulation may occur that could render our payments systems less profitable. For example, any significant change in credit or debit card interchange rates in the United States or other markets, including as a result of changes in interchange fee limitations, may negatively impact payments on our platform.

We plan to invest ongoing internal resources into our payments tools and infrastructure in order to maintain existing availability, expand into additional markets, and offer new payment methods and tools to our buyers and sellers. If we fail to invest adequate resources into payments on our platform, or if our investment efforts are unsuccessful or unreliable, our payments services may not function properly or keep pace with competitive offerings, which could negatively impact their usage and our marketplaces. Further, our ability to expand our payments services into additional countries is dependent upon the third-party providers we use to support ~~this service.~~these services. As we expand the availability of our payments services to additional markets or offer new payment methods to our sellers and buyers in the future, we may become subject to additional and evolving regulations, compliance requirements, and may be exposed to heightened fraud risk, which could lead to an increase in our operating expenses.

Further, through our agreements with our third-party payment processors, we are indirectly subject to payment card association operating rules and certification requirements ~~including~~(including the Payment Card Industry Data Security ~~Standard,~~Standard) and direct contractual requirements from our third-party payments processors regarding our respective compliance programs, all of which are subject to change. Failure to comply with these rules and ~~certification~~ requirements could impact our ability to meet our contractual obligations with our third-party payment processors and could result in potential ~~fines.~~fines or impact our relationship with our third-party payments processors. We are also subject to rules governing electronic funds transfers. Any change in these rules and requirements, including as a result of a change in our designation by major payment card providers, could make it difficult or impossible for us to comply and could require a change in our business operations. In addition, similar to a potential increase in costs from third-party providers described above, any increased costs associated with compliance with payment card association rules or payment card provider rules could lead to increased fees for us or our sellers, which may negatively impact payments on our platform, usage of our payments services, and our marketplaces.

If we experience a communications or technology disruption or failure that results in a loss of information, if personal data or sensitive information about members of our community or employees is misused or disclosed, or if we or our third-party providers are subject to cyber attacks, members of our community may curtail use of our platform, we may be exposed to liability, and our reputation could suffer.

Like all online services, we are vulnerable to power outages, telecommunications failures, and catastrophic events, as well as computer viruses, break-ins, phishing attacks, denial-of-service attacks, and other cyber attacks. Any of these incidents could lead to interruptions or shutdowns of our platform, loss of data, or unauthorized disclosure of personal or financial information

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of our members or employees. ~~Cyber attacks could also result in the theft of our intellectual property.~~ As we grow our business, expand internationally, and gain greater public visibility, we may face a higher risk of being targeted by cyber attacks. Although we rely on a variety of security measures, including security testing, encryption of sensitive information, and authentication technology, we cannot assure you that such measures will provide absolute security, particularly given the increasingly sophisticated tools and methods used by hackers and cyber terrorists.

In addition, we have experienced in the past, and may experience in the future, security breaches as a result of non-technical issues, including intentional, inadvertent, or social engineering breaches occurring through our employees or employees of our third-party service providers. In addition, if our employees or employees of our third-party service providers fail to comply with our internal security policies and practices, member or employee data may be improperly accessed, used, or disclosed. As we have moved to a fully remote work environment due to the COVID-19 pandemic, and as industry generally moves to online remote infrastructure for core work, we and our partners may be more vulnerable to cyber attacks. Cyber attacks could also result in the theft of our intellectual property or user data.

Cyber attacks and security breaches may occur through intentional or unintentional acts by individuals or groups having authorized or unauthorized access to our systems or our buyers’ and sellers’ information, which may include confidential information. If we do not maintain proper access to these systems or information, our risk of a cyber attack or security breach is heightened.

A successful cyber attack could occur and persist for an extended period of time before being detected. In addition, because any investigation of a cybersecurity incident would be inherently unpredictable, the extent of a particular cybersecurity incident and the path of investigating the incident may not be immediately clear. It may take a significant amount of time before an investigation can be completed and full and reliable information about the incident is known. While an investigation is ongoing, we may not necessarily know the extent of the harm or how best to remediate it, certain errors or actions could be repeated or compounded before they are discovered and remediated, and communication to the public, regulators, members of our community, and other stakeholders may be inaccurate, any or all of which could further increase the costs and consequences of a cybersecurity incident. Remediation of cyber attacks may be costly and may cause further disruption to services. Applicable rules regarding how to respond, notice to users and reporting to regulators vary by jurisdiction, and may subject Etsy to additional liability and reputational harm.

We are also reliant on the security practices of our third party service providers, which may be outside of our direct control. Additionally, some of our third party service providers, such as identity verification and payment processing providers, regularly have access to some confidential and sensitive member data. If these third parties fail to adhere to adequate security practices, or experience a cyber attack such as a breach of their networks, our members’ data may be improperly accessed, used, or disclosed. Many of our service providers have moved to a remote work environment and may be more vulnerable to cyber attacks.

Cyber attacks aimed at disrupting our and our third-party service providers’ services have occurred regularly in the past, and we expect they will continue to occur in the future. If we or our third-party service providers experience security breaches that

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result in marketplace performance or availability problems or the loss, compromise, or unauthorized disclosure of personal data or other sensitive information, or if we fail to respond appropriately to any security breaches that we may experience, people may become unwilling to provide us the information necessary to set up an account with us. Existing sellers and buyers may stop listing new items for sale, decrease their purchases, or close their accounts altogether. We could also face damage to our reputation, potential liability, regulatory ~~investigation,~~investigations in multiple jurisdictions, and costly remediation efforts and litigation, which may not be adequately covered by insurance. Any of these results could harm our growth prospects, our business, and our reputation for maintaining trusted marketplaces.

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We may expand our business through acquisitions of other businesses or assets or strategic partnerships, which may divert management’s attention and/or prove to be unsuccessful, including our acquisition of Reverb.

We have acquired a number of other businesses in the past, including our 2019 acquisition of Reverb, and may acquire additional businesses or technologies, or enter into strategic partnerships, in the future. ~~For example, in August 2019 we acquired Reverb Holdings, Inc.~~ We may not realize the anticipated benefits of our acquisitions, including the acquisition of Reverb, or any partnerships, and the integration of ~~this~~Reverb and possible future acquisitions or relationships may disrupt our business and divert management’s time and attention. Acquisitions also may require us to spend a substantial portion of our available cash, issue stock, incur debt or other liabilities, amortize expenses related to intangible assets, or incur write-offs of goodwill or other assets. In addition, integrating an acquired business or technology is risky. The Reverb acquisition and any future acquisitions or partnership may result in unforeseen operational difficulties and expenditures associated with:

integrating new businesses and technologies into our infrastructure;

implementing growth initiatives;

~~consolidating operational and~~integrating administrative functions;

hiring, retaining, and integrating key employees;

supporting and enhancing morale and culture;

retaining key customers, merchants, vendors, and other key business partners;

maintaining or developing controls, procedures, and policies (including effective internal control over financial reporting and disclosure controls and procedures); and

assuming liabilities related to the activities of the acquired business before and after the acquisition, including liabilities for violations of laws and regulations, commercial disputes, cyber attacks, taxes, and other matters.

We also may issue additional equity securities in connection with an acquisition or partnership, which could cause dilution to our stockholders. Finally, acquisitions or partnership could be viewed negatively by analysts, investors, or the members of our community.

Adherence to our guiding principles and our focus on our mission and long-term sustainability may negatively influence our financial performance. Further, our reputation could be harmed if we fail to meet our impact strategy goals.

We intend to operate in line with our guiding principles, focus on the long-term sustainability of our business, and work toward our mission to “Keep Commerce Human.” We may take actions in line with our mission and guiding principles that we believe will benefit our business and, therefore, our stockholders over a longer period of time, even if those actions do not maximize short- or medium-term financial performance. However, these longer-term benefits may not materialize within the time frame we expect or at all. For example:

we may choose to prohibit the sale of items in our marketplaces that are inconsistent with our policies even though we could benefit financially from the sale of those items; or

we may choose to revise our policies in ways that we believe will be beneficial to our community in the long term even though the changes may be perceived unfavorably, such as updates to the way we define “handmade.”

Additionally, we have developed an impact strategy that focuses on leveraging Etsy’s core business to generate value for our community and stakeholders through positive economic, social, and ~~environmental~~ecological efforts. Our impact strategy aims to create more economic opportunity for sellers, greater diversity in our workforce, and build long-term resilience by reducing our carbon footprint. If we don’t demonstrate progress against our impact strategy or if our impact strategy is not perceived to be adequate, our reputation could be harmed.

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our brand if we fail to demonstrate that our commitment to our impact strategy enhances our overall financial performance.

Failure to deal effectively with fraud or other illegal activity could harm our business.

We have measures in place to detect and limit the occurrence of fraudulent and other illegal activity in our marketplaces, however, those measures may not always be effective. Further, the measures that we use to detect and limit the occurrence of fraudulent and other illegal activity must be dynamic, as new technologies and ways to commit fraud and other illegal activity

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are continually ~~evolving.~~evolving, and regulations requiring marketplaces to detect and limit these activities are increasing. If we fail to limit the impact of fraudulent and other illegal activity in our marketplaces, our business, reputation, financial performance, and growth could be adversely affected.

For example, our sellers occasionally receive orders placed with fraudulent or stolen credit card data. Under current credit card chargeback rules, we could be held liable for orders placed through our payments services with fraudulent credit card data even if the associated financial institution approved the credit card transaction. Although we attempt to detect or challenge fraudulent transactions, we may not be able to do so effectively. As a result, our business could be adversely affected. We could also incur significant fines or lose our ability to give the option of paying with credit cards if we fail to follow payment card industry data security standards or payment card association rules or fail to limit fraudulent transactions conducted in our marketplaces.

We have adopted policies and procedures that are intended to ensure compliance with anti-corruption, anti-money laundering, export controls, and trade sanctions requirements. In addition, as stated elsewhere in these Risk Factors, we rely upon third-party service providers to perform certain underlying compliance, credit card processing identity verification, and risk and fraud analysis services. If we or our service providers do not perform adequately, ~~certain of~~ our fraud prevention and detection tools may not be effective, which could increase our expenses, lead to potential legal liability, and negatively impact our business.

Negative publicity and sentiment resulting from fraudulent, illegal, or deceptive conduct by members of our community or the perception that our levels of responsiveness and support for our sellers and buyers are inadequate could reduce our ability to attract and retain our sellers and buyers and damage our reputation.

We are subject to risks related to our corporate social responsibility metrics.

We voluntarily report certain corporate social responsibility metrics. This transparency is consistent with our commitment to executing on a strategy that reflects the positive economic, social, and ~~environmental~~ecological impact we want to have on the world while advancing and complementing our business strategy. These metrics, whether it be the standards we set for ourselves and/or our failure to meet such metrics, may influence our reputation and the value of our brand. For example, the perception held by our buyers or sellers, our partners or vendors, other key stakeholders, or the communities in which we do business may depend, in part, on the metrics we have chosen to aspire to and whether or not we meet these metrics on a timely basis, if at all. While selected metrics receive limited assurance from an independent third party, this is inherently a less rigorous process than reasonable assurance sought in a typical auditing engagement. Our failure to achieve progress on our metrics on a timely basis, or at all, could adversely affect our business, financial performance, or growth.

By electing to set and share publicly these corporate social responsibility metrics, our business may also face increased scrutiny related to environmental, social, and governance activities. As a result, we could damage our reputation and the value of our brand if we fail to act responsibly in the areas in which we report, such as economic security and personal empowerment, diversity and inclusion, energy and water management, carbon footprint, and data privacy or if we are perceived not to have rigorously measured our achievement against such metrics. Any harm to our reputation resulting from setting these metrics or our failure or perceived failure to meet such metrics could impact: employee engagement and retention; the willingness of our buyers and sellers and our partners and vendors to do business with us; or ~~investors~~investors’ willingness to purchase or hold shares of our common stock, any of which could adversely affect our business, financial performance, and growth.

We face intense competition and may not be able to compete effectively.

Operating e-commerce marketplaces is highly competitive and we expect competition to increase in the future. To be successful, we need to attract and retain sellers and buyers. As a result, we face competition from a wide range of online and offline competitors.

We compete for sellers with both retailers and companies that sell software and services to small businesses. For example, in addition to listing her goods for sale on Etsy, an Etsy seller can list her goods with other online retailers, such as Amazon, eBay, or Alibaba, or sell her goods through local consignment and vintage stores and other venues or marketplaces, including through commerce channels on social networks like Google, Facebook and Instagram. She may also sell wholesale directly to traditional retailers, including large national retailers, who discover her goods in our marketplaces or otherwise. We also compete with companies that sell software and services to small businesses, enabling a seller to sell from her own website or otherwise run her business independently of our platform, such as Bigcommerce and Shopify.

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We compete to attract, engage, and retain sellers based on many factors, including:

our brand awareness;

the global scale of our marketplaces and the breadth of our online presence;

the extent to which our tools and services can ease the administrative tasks that a seller might encounter in running her business;

the number and engagement of buyers;

seller education resources and tools;

our policies and fees;

the ability to scale her ~~business, including through Pattern or with a production partner;~~business;

our mobile apps;

the strength of our community; and

our mission.

In addition, we compete with retailers for the attention of buyers. A buyer has the choice of shopping with any online or offline retailer, including large e-commerce marketplaces, such as Amazon, eBay, or Alibaba, national retail chains, such as West Elm or Target, local consignment and vintage stores, social commerce channels like Instagram or Facebook, event-driven platforms and vertical experiences like Zola and Wayfair, and other venues or marketplaces. Many of these competitors offer low-cost or free shipping, fast shipping times, favorable return policies, and other features that may be difficult or impossible for our sellers to match.

We compete to attract, engage, and retain buyers based on many factors, including:

the breadth and quality of items that sellers list in our marketplaces;

the ease of finding ~~the item a buyer is looking for;~~items;

our brand awareness;

the person-to-person commerce experience;

customer service;

our reputation for trustworthiness;

our mobile apps;

the availability of timely, fair, and free shipping offered by Etsy sellers to Etsy buyers;

ease of payment; and

the availability and reliability of our platform.

Many of our competitors and potential competitors have longer operating histories, greater resources, better name recognition, or more customers than we do.

They may invest more to develop and promote their services than we do, and they may offer lower fees to sellers than we do. Additionally, we believe that it is relatively easy for new businesses to create online commerce offerings or tools or services that enable entrepreneurship.

Local companies or more established companies based in markets where we operate outside of the United States may also have a better understanding of local customs, providing them a competitive advantage. For example, in certain markets outside the United States, we compete with smaller, but similar, local online marketplaces with a focus on unique goods that are attempting to attract sellers and buyers in those markets.

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If we are unable to compete successfully, or if competing successfully requires us to expend significant resources in response to our competitors’ actions, our business could be adversely affected.

We rely on our sellers to provide a fulfilling experience to our buyers.

A small portion of buyers complain to us about their experience with our platform. For example, buyers may report that they have not received the items that they purchased, that the items received were not as represented by a seller or that a seller has not been responsive to their questions.

Similarly, we occasionally identify sellers who are unable to fulfill orders in a time frame or manner consistent with buyer expectations.

Negative publicity and sentiment generated as a result of these types of complaints or any associated enforcement action taken against sellers could reduce our ability to attract and retain our sellers and buyers or damage our reputation. A perception that our levels of responsiveness and support for our sellers and buyers are inadequate could have similar results. In some situations, we may choose to reimburse our buyers for their purchases to help avoid harm to our reputation, but we may not be able to recover the funds we expend for those reimbursements. Although we are focused on enhancing customer service, our efforts may be unsuccessful and our sellers and buyers may be disappointed in their experience and not return.

Anything that prevents the timely processing of orders or delivery of goods to our buyers could harm our sellers. Service interruptions and delivery delays may be caused by events that are beyond the control of our sellers, such as interruptions in order or payment processing, transportation disruptions, natural disasters, inclement weather, terrorism, public health crises, or political unrest. ~~Disruptions~~For example, many countries continue to experience delays in international shipping due to the COVID-19 pandemic. Additionally, disruptions in the operations of a substantial number of our sellers could also result in negative experiences for a substantial number of our buyers, which could harm our reputation and adversely affect our business.

For example, beginning in the second quarter of 2020, we began experiencing a surge in demand for handmade face masks, hand sanitizer, and other COVID-19-related products. If buyers have a negative experience in the purchase of these products, whether due to quality or timing of delivery, our reputation could be damaged.

Our reputation may be harmed if members of our community use illegal or unethical business practices.

Our emphasis on our mission and guiding principles makes our reputation particularly sensitive to allegations of illegal or unethical business practices by our sellers or other members of our community. Our policies promote legal and ethical business ~~practices, such as encouraging~~practices. Etsy expects sellers to work only with manufacturers who comply with all applicable laws, who do not use child or involuntary labor, who do not discriminate, and who promote sustainability and humane working conditions. However, we do not control our sellers or other members of our community or their business practices and cannot ensure that they comply with our policies. If members of our community engage in illegal or unethical business practices or are perceived to do so, we may receive negative publicity and our reputation may be harmed.

Our business depends on network and mobile infrastructure provided by third parties and on our ability to maintain and scale the technology underlying our platform.

The reliability of our platform is important to our ability to generate and grow revenue, our reputation, and our ability to attract and retain our sellers and buyers. As the number of sellers and buyers, volume of traffic, number of transactions, and the amount of information shared on our platform grow, our need for additional network capacity and computing power will also grow. The operation of the technology underlying our platform is expensive and complex, and we could experience operational failures. If we fail to accurately predict the rate or timing of the growth of our platform, we may be required to incur significant additional costs to maintain reliability. The investments we make in our platform are designed to grow our business and to improve our operating results in the ~~long term,~~long-term, but these investments could also delay our ability to achieve profitability or reduce profitability in the near term. Upgrading our platform, software, and networks may also subject us to disruptions, failures, or delays.

We also depend on the development and maintenance of the internet, cloud, and mobile infrastructure, and increasingly rely on the availability, features, cost, and reliability of third-party service providers and platforms. For example, this includes maintenance of reliable internet and mobile networks with the necessary speed, data capacity, and security, as well as timely development of complementary products.

Third-party providers host much of our technology infrastructure and are likely to host more in the future. Any disruption in their services, or any failure of our providers to handle the demands of our marketplaces could significantly harm our business. For example, any significant disruption of, or interference with, our use of cloud infrastructure would negatively impact our operations and our business would be seriously harmed. We exercise little control over these providers, which increases our

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vulnerability to their financial conditions and to problems with the services they provide, such as security concerns. Our efforts to update our infrastructure may not be successful as we may not sufficiently distribute our risk across providers or geographiesor may take longer than anticipated. If we experience failures in our technology infrastructure or do not expand our technology infrastructure successfully, then our ability to attract and retain our sellers and buyers could be adversely affected, which could harm our growth prospects and our business.

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We rely on Google Cloud for a substantial portion of the computing, storage, data processing, networking, and other services for Etsy.com.

Google Cloud Platform provides a distributed computing infrastructure as a service platform for business operations, and we ~~are in the process of migrating~~have migrated Etsy’s data centers to Google Cloud, increasing our reliance on cloud infrastructure. As we implement the transition to the cloud, there will be occasional planned or unplanned downtime for our websites and apps and potential site delays, all of which will impact Etsy sellers’ ability to conduct transactions and Etsy buyers’ ability to purchase items. We may also need to divert engineering resources away from other important business operations, which could significantly harm our business and growth. Additionally, if the costs to migrate to Google Cloud are greater than we expect or take significantly more time than we anticipate, our business could be harmed.

Any transition of the cloud services currently provided by Google Cloud to another cloud provider would be difficult to implement and will cause us to incur significant time and expense. Any significant disruption of, or interference with, our use of Google Cloud would negatively impact our operations and our business would be seriously harmed. In addition, if hosting costs increase over time and if we require more computing or storage capacity, our costs could increase disproportionately. If we are unable to grow our revenues faster than the cost of utilizing the services of Google or similar providers, our business and financial condition could be adversely affected.

We may be subject to claims that items listed in our marketplaces are counterfeit, infringing, or illegal.

We frequently receive communications alleging that items listed in our marketplaces infringe third-party copyrights, trademarks, patents, or other intellectual property rights. We have intellectual property complaint and take-down procedures in place to address these communications, and we believe such procedures are important to promote confidence in our ~~marketplaces.~~marketplaces, along with proactive anti-counterfeiting measures our platform employs and continues to develop. We follow these procedures to review complaints and relevant facts to determine the appropriate action, which may include removal of the item from our marketplaces and, in certain cases, closing the shops of sellers who ~~repeatedly~~ violate our policies. These procedures and our policies may require significant investment and be costly to implement and maintain.

Our procedures may not effectively reduce or eliminate our liability. For example, on the Etsy marketplace we use a combination of automatic and manual tools and depend upon human review in many circumstances. Our tools and procedures may be subject to error or enforcement failures and may not be adequately ~~staffed.~~staffed, and we may be subject to erroneous or fraudulent demands to remove content. In addition, we may be subject to civil or criminal liability for activities carried out by sellers on our platform, especially outside the United States where laws may offer less protection for intermediaries and platforms than the United States. Under current U.S. copyright law and the Communications Decency Act, we may benefit from statutory safe harbor provisions that protect us from copyright liability for content posted on our platform by sellers and ~~buyers.~~buyers, and for non-intellectual property state law claims against content posted by users on our platforms. However, trademark and patent laws do not include similar statutory provisions, and liability for these forms of intellectual property is often determined by court decisions. These safe harbors and court rulings, including analogous ones in other jurisdictions, may change unfavorably. In that event, we may be held directly or secondarily liable for the intellectual property infringement of our sellers.

Regardless of the validity of any claims made against us, we may incur significant costs and efforts to defend against or settle them. If a governmental authority determines that we have aided and abetted the infringement or sale of counterfeit goods or if legal changes result in us potentially being liable for actions by sellers on our platform, we could face regulatory, civil, or criminal penalties. Successful claims by third-party rights owners could require us to pay substantial damages or refrain from permitting any further listing of the relevant items. These types of claims could force us to modify our business practices, which could lower our revenue, increase our costs, or make our platforms less user-friendly. These claims, or legal and regulatory changes, could require the removal of non-infringing or completely unrelated content, which could negatively impact our business and our ability to retain sellers. Moreover, public perception that unlicensed, counterfeit, or other unauthorized items are common in our marketplaces, even if factually incorrect, could result in negative publicity and damage to our reputation.

Our business and our sellers and buyers may be subject to sales and other taxes.

The application of indirect taxes, such as sales and use tax, value-added tax, provincial tax, goods and services tax, business tax, withholding tax, digital service tax, and gross receipt tax, to businesses like ours and to our sellers and buyers is a complex and evolving issue. Significant judgment is required to evaluate applicable tax obligations and, as a result, amounts recorded are estimates and are subject to adjustments. In many cases, the ultimate tax determination is uncertain because it is not clear

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when and how new and existing statutes might apply to our business or to our sellers’ businesses. If we are found to be deficient in how we have addressed our tax obligations, our business could be adversely impacted.

~~One or more~~Various jurisdictions (including the U.S. states ~~the federal government, or other countries~~and E.U. member states) are seeking to, or have recently imposed additional reporting, record-keeping, or indirect tax collection and remittance obligations on businesses like ours that facilitate online commerce. If requirements like these become applicable in additional jurisdictions, our business, collectively with Etsy sellers’ businesses, could be harmed. For example, taxing

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authorities in many U.S. states and in other countries have identified e-commerce platforms as a means to calculate, collect, and remit indirect taxes for transactions taking place over the internet, and have enacted laws, and others are considering related legislation. Additionally, the Supreme Court’s recent decision in South Dakota v. Wayfair, Inc. et al overturned existing law that sellers are not required to collect sales and use tax unless they have a physical presence in the buyer’s state. As a result of the Wayfair decision, U.S. states ~~or the federal government may~~have begun to adopt ~~or begin to~~and enforce laws requiring us or our sellers to calculate, collect, and remit taxes on their sales. Such changes to current law or new legislation could adversely affect our business if the requirement of tax to be charged on items sold on our marketplaces causes our marketplaces to be less attractive to current and prospective buyers, which could materially impact our business, financial performance, and growth. Additionally, ~~new~~this legislation could require us or our sellers to incur substantial costs in order to comply, including costs associated with tax calculation, collection, remittance, and audit requirements, which could make selling in our marketplaces less attractive. If we are found to be deficient in the calculation, collection, and remittance of taxes in the jurisdictions in which we do business our business and results of operations could be adversely impacted.

Our business is subject to a large number of U.S. and non-U.S. laws, many of which are evolving.

We are subject to a variety of laws and regulations in the United States and around the world, including those relating to traditional businesses, such as employment laws and taxation, and laws and regulations focused on ~~ecommerce~~e-commerce and online marketplaces, such as online payments, privacy, anti-spam, data security and protection, online platform liability, intellectual property, and consumer protection. In light of our international operations, we need to comply with various laws associated with doing business outside of the United States, including anti-money laundering, sanctions, anti-corruption, and export control laws. In some cases, non-U.S. privacy, data security, consumer protection, e-commerce, and other laws and regulations are more detailed than those in the United States and, in some countries, are actively enforced.

These laws and regulations are continuously evolving, and compliance is costly and can require changes to our business practices and significant management time and effort. In some jurisdictions, these laws and regulations may be subject to attempts to apply such domestic rules world-wide against Etsy or its subsidiaries.

Additionally, it is not always clear how existing laws apply to online marketplaces as many of these laws do not address the unique issues raised by online marketplaces or ~~ecommerce.~~e-commerce. For example, as described elsewhere in these Risk Factors, laws relating to privacy are evolving differently in different jurisdictions. Federal, state, and non-U.S. governmental authorities, as well as courts interpreting the laws, continue to evaluate and assess the privacy requirements that are applicable to Etsy.

New platform liability laws, potential amendments to existing laws, and ongoing regulatory and judicial interpretation of these laws imparting liability for conduct by users of a platform may create costs and uncertainty for both Etsy and sellers on our platform. For example, the European Union has passed a directive expanding online platform liability for copyright infringement, which member states are expected to implement by 2021. In addition, there have been various Congressional efforts to restrict the scope of the protections available to online platforms under Section 230 of the Communications Decency Act, and our current protections from liability for third-party content in the United States could decrease or change. We could incur significant costs investigating and defending such claims and, if we are found liable, significant damages.

Some providers of consumer devices and web browsers have implemented, or have announced plans to implement, ways to block tracking technologies which, if widely adopted, could also result in online tracking methods becoming significantly less effective. Any reduction in our ability to make effective use of such technologies could harm our ability to personalize the experience of buyers, increase our costs, and limit our ability to attract and retain our sellers and buyers on cost-effective terms. As a result, our business could be adversely affected.

Existing and future laws and regulations enacted by federal, state, or non-U.S. governments or the inconsistent enforcement of such laws and regulations could impede the growth of ~~ecommerce~~e-commerce or online marketplaces, which could have a negative impact on our business and operations. Examples include data localization requirements, limitation on marketplace scope or ownership, intellectual property intermediary liability rules, regulation of online speech, limits on network neutrality, and rules related to security, privacy, or national security, which may impede us or our users. We could also face regulatory challenges or be subject to discriminatory or anti-competitive practices that could impede both our and our sellers’ growth prospects, increase our costs, and harm our business.

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We strive to comply with all applicable laws, but they may conflict with each other, and by complying with the laws or regulations of one jurisdiction, we may find that we are violating the laws or regulations of another jurisdiction. Despite our efforts, we may not have fully complied in the past and may not in the future. If we become liable under laws or regulations applicable to us, we could be required to pay significant fines and penalties, our reputation may be harmed, and we may be forced to change the way we operate. That could require us to incur significant expenses or to discontinue certain services, which could negatively affect our business.

Additionally, if third parties with whom we work violate applicable laws or our policies, those violations could result in other liabilities for us and could harm our business. Furthermore, the circumstances in which we may be held liable for the acts, omissions, or responsibilities of our sellers is uncertain, complex, and evolving. For example, certain laws have recently been enacted seeking to hold marketplaces like ours responsible for certain compliance obligations for which sellers have traditionally been responsible. If an increasing number of such laws are passed, the resulting compliance costs and potential liability risk could negatively impact our business.

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Our software is highly complex and may contain undetected errors.

The software underlying our platform is highly interconnected and complex and may contain undetected errors or vulnerabilities, some of which may only be discovered after the code has been released. We rely heavily on a software engineering practice known as “continuous deployment,” meaning that we typically release software code many times per day. This practice may result in the more frequent introduction of errors or vulnerabilities into the software underlying our platform, which can impact the user experience on our marketplaces. Additionally, due to the interconnected nature of the software underlying our platform, updates to certain parts of our code, including changes to our or third party APIs on which we rely, could have an unintended impact on other sections of our code, which may result in errors or vulnerabilities to our platform that negatively impact the user experience and functionality of our marketplaces. Any errors or vulnerabilities discovered in our code after release could result in damage to our reputation, loss of our community members, loss of revenue, or liability for damages, any of which could adversely affect our growth prospects and our business.

Our business depends on continued and unimpeded access to the internet and mobile networks.

Our sellers and buyers rely on access to the internet or mobile networks to access our marketplaces. Internet service providers may choose to disrupt or degrade access to our platform or increase the cost of such access. Mobile network operators or operating system providers could block or place onerous restrictions on the ability to download and use our mobile apps.

Internet service providers or mobile network operators could also attempt to charge us for providing access to our platform. In addition, we could face discriminatory or anticompetitive practices that could impede both our and our sellers’ growth prospects, increase our costs, and harm our business. In 2015, rules approved by the Federal Communications Commission (“FCC”) went into effect that prohibited internet service providers from charging content providers higher rates in order to deliver their content over certain “fast traffic” lanes; however, those rules were repealed in June 2018, and efforts to challenge the repeal in the courts have failed to reverse the FCC’s 2018 ~~decision.~~decision, and in October 2019, the U.S. Court of Appeals for the D.C. Circuit provided a mixed ruling that did not reverse the FCC’s 2015 decision in its entirety. Although ~~the~~this recent court ruling ~~also~~ allows states to enact their own net neutrality rules, the repeal of federal protections may make it more difficult or costly for many small businesses such as our community of sellers, as well as our buyers, to access our platform and may result in increased costs for us, which could significantly harm our business, and the millions of microbusinesses that utilize our platform.

Outside of the United States, it is possible that governments of one or more countries may seek to censor content available on our platform or may even attempt to block access to our platform. If we are restricted from operating in one or more countries, our ability to attract and retain sellers and buyers may be adversely affected and we may not be able to grow our business as we anticipate.

Our business could be negatively affected as a result of actions of activist stockholders.

The actions of activist stockholders could adversely affect our business. Specifically, responding to common actions of an activist stockholder, such as requests for special meetings, potential nominations of candidates for election to our Board of Directors, requests to pursue a strategic combination, or other transaction or other special requests, could disrupt our operations, be costly and time-consuming, or divert the attention of our management and employees. In addition, perceived uncertainties as to our future direction in relation to the actions of an activist stockholder may result in the loss of potential business opportunities or the perception that we are unstable as a company, which may make it more difficult to attract and retain qualified employees. Our ability to continue to commit to our mission, guiding principles, and culture may also be

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questioned, which could impact our ability to attract and retain buyers and sellers. Actions of an activist stockholder may also cause fluctuations in our stock price based on speculative market perceptions or other factors that do not necessarily reflect the underlying fundamentals and prospects of our business.

We may be subject to intellectual property claims, which are extremely costly to defend, could require us to pay significant damages, and could limit our ability to use certain technologies in the future.

Companies in the internet and technology industries are frequently subject to litigation based on allegations of infringement or other violations of intellectual property rights. We periodically receive communications that claim we have infringed, misappropriated, or misused others’ intellectual property rights. To the extent we gain greater public recognition, we may face a higher risk of being the subject of intellectual property claims. ~~Third-parties~~Third parties may have intellectual property rights that claim to cover significant aspects of our technologies or business methods and prevent us from expanding our offerings. Third parties may also allege a company is secondarily liable for intellectual property infringement, or that it is a joint infringer with another ~~party.~~party, including claims that Etsy is liable, either directly, indirectly, or vicariously, for infringement claims against sellers or third parties, and that statutory, judicial, or other immunities and defenses do not protect us. Any intellectual property claim against us, with or without merit, could be time consuming and expensive to settle or litigate and could divert the attention of our management. Litigation regarding intellectual property rights is inherently uncertain due to the complex issues involved, and we may not be successful in defending ourselves in such matters. In addition, some of our competitors have extensive portfolios of issued patents. Many potential litigants, including some of our

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competitors, ~~and~~ patent holding companies, and other intellectual property rights holders, have the ability to dedicate substantial resources to enforcing their perceived intellectual property rights. Any claims successfully brought against us could subject us to significant liability for damages and we may be required to stop using technology or other intellectual property alleged to be in violation of a third party’s rights in one or more jurisdictions where we do business. We also might be required to seek a license for third-party intellectual property. Even if a license is available, we could be required to pay significant royalties or submit to unreasonable terms, which would increase our operating expenses. We may also be required to develop alternative non-infringing technology, which could require significant time and expense. If we cannot license or develop technology for any allegedly infringing aspect of our business, we would be forced to limit our service and may be unable to compete effectively. Any of these results could harm our business.

We may be unable to protect our intellectual property adequately.

Our intellectual property is an essential asset of our business. To establish and protect our intellectual property rights, we rely on a combination of trade secret, copyright, trademark, and patent laws, as well as confidentiality procedures and contractual provisions. The efforts we have taken to protect our intellectual property may not be sufficient or effective. We generally do not elect to register our copyrights, relying instead on the laws protecting unregistered intellectual property, which may not be sufficient. We rely on both registered and unregistered trademarks, which may not always be comprehensive in scope. In addition, our copyrights and trademarks, whether or not registered, and patents may be held invalid or unenforceable if challenged, and may be of limited territorial reach. While we have obtained or applied for patent protection with respect to some of our intellectual property, patent filings may not be adequate alone to protect our intellectual property, and we ~~generally do not~~ rely on ~~patents as a principal means~~trade secret protection for parts of ~~protecting~~our technology and intellectual property. To the extent we do seek patent protection, any U.S. or other patents issued to us may not be sufficiently broad to protect our proprietary technologies.

In addition, we may not be effective in policing unauthorized use of our intellectual property and authorized uses may not have the intended effect. Even if we do detect violations, we may need to engage in litigation or licensing to enforce our intellectual property rights. Any enforcement efforts we undertake, including litigation, could be time-consuming and expensive and could divert our management’s attention. In addition, our efforts may be met with defenses and counterclaims challenging the validity and enforceability of our intellectual property rights or may result in a court determining that our intellectual property rights are unenforceable. The legal framework surrounding protection of intellectual property changes frequently throughout the world, particularly as to technologies used in e-commerce, and these changes may impact our ability to protect our intellectual property and defend against third party claims. If we are unable to cost-effectively protect our intellectual property rights, then our business could be harmed.

We are subject to the terms of open source licenses because our platform incorporates open source software.

The software powering our platform incorporates software covered by open source licenses. In addition, we regularly contribute source code to open source software projects and release internal software projects under open source licenses, and we anticipate doing so in the future. The terms of many open source licenses relied upon by us and the internet and technology industries have been interpreted by only a few court decisions and there is a risk that the licenses could be construed in a manner that imposes unanticipated conditions or restrictions on our ability to operate our marketplaces. Under certain open source licenses, if certain conditions were met, we could be required to publicly release aspects of the source code of our

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software or to make our software available under open source licenses. To avoid the public release of the affected portions of our source code, we could be required to expend substantial time and resources to re-engineer some or all of our software. In addition, use of open source software can lead to greater risks than use of third-party commercial software because open source licensors generally do not provide warranties or controls on the origin of the software. Use of open source software may also present additional security risks because the public availability of such software may make it easier for hackers and other third parties to determine how to compromise our ~~platform.~~platform, and availability of patches or fixes may not be consistent or quickly available, as it may be subject to the continued community engagement in a particular open source project. Additionally, because any software source code we contribute to open source projects is publicly available, while we may benefit from the contributions of others, our ability to protect our intellectual property rights in such software source code may be limited or lost entirely, and we will be unable to prevent our competitors or others from using such contributed software source code. Any of these risks could be difficult to eliminate or manage and, if not addressed, could adversely affect our business, financial performance, and growth.

We may experience fluctuations in our tax obligations and effective tax rate.

We are subject to ~~taxation~~a variety of taxes and tax collection obligations in the United States and in numerous other foreign jurisdictions. We record tax expense, including indirect taxes, based on current tax payments and our estimates of future tax payments, which may include reserves for estimates of probable or likely settlements of tax audits. We may recognize additional tax expense and be subject to additional tax liabilities, including tax collection obligations, due to changes in tax law such as legislation commonly referred to as the U.S. Tax Cuts and Jobs Act of 2017, including regulations, administrative practices, outcomes of court cases, and changes to the global tax framework. Further, our effective tax rate and cash taxes paid in a given financial statement period may be adversely impacted by results of our business operations including changes in the mix of revenue among different jurisdictions, acquisitions, investments, entry into new geographies, the relative amount of foreign earnings, changes in foreign currency exchanges rates, changes in our stock price, intercompany transactions, changes to accounting rules, expectation of future profits, changes in our deferred tax assets and liabilities and our assessment of their realizability, and changes to our ownership or capital structure. Fluctuations in our tax obligations and effective tax rate could adversely affect our business.

In the ordinary course of our business, there are numerous transactions and calculations for which the ultimate tax determination is uncertain. Although we believe that our tax positions and related provisions reflected in the financial statements are fully supportable, we recognize that these tax positions and related provisions may be challenged by various tax authorities. These tax positions and related provisions are reviewed on an ongoing basis and are adjusted as additional facts and information become available, including progress on tax audits, changes in interpretation of tax laws, developments in case law, and closing of statute of limitations. To the extent that the ultimate results differ from our original or adjusted estimates, our effective tax rate can be adversely affected.

The provision for income taxes involves a significant amount of management judgment regarding interpretation of relevant facts and laws in the jurisdictions in which we operate. Future changes in applicable laws, projected levels of taxable income and tax planning could change the effective tax rate and tax balances recorded by us. In addition, tax authorities periodically review income tax returns filed by us and can raise issues regarding its filing positions, timing and amount of income and deductions, and the allocation of income among the jurisdictions in which we operate. A significant period of time may elapse between the filing of an income tax return and the ultimate resolution of an issue raised by a revenue authority with respect to that return. Any adjustments as a result of any examination, may result in additional taxes or penalties against us. If the ultimate result of these audits differs from original or adjusted estimates, they could have a material impact our effective tax rate and tax liabilities.

At any one time, multiple tax years could be subject to audit by various taxing jurisdictions. As a result, we could be subject to higher than anticipated tax liabilities as well as ongoing variability in our quarterly tax rates as audits close and exposures are re-evaluated. Further, our effective tax rate in a given financial statement period may be adversely impacted by changes in tax laws, changes in the mix of revenue among different jurisdictions, changes to accounting rules, and changes to our ownership or capital structure. Fluctuations in our tax obligations and effective tax rate could adversely affect our business.

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In December 2017, the U.S. government enacted comprehensive tax legislation that includes significant changes to the taxation of business entities. These changes include, among others, (1) a permanent reduction to the corporate income tax rate, (2) a partial limitation on the deductibility of business interest expense, (3) a shift of the U.S. taxation of multinational corporations from a tax on worldwide income to a quasi-territorial system (along with certain rules designed to prevent erosion of the U.S. income tax base), and (4) a one-time tax on accumulated offshore earnings held in cash and illiquid assets, with the latter taxed at a lower rate. Notwithstanding the reduction in the corporate income tax rate, the overall impact of this tax reform is uncertain, and our business and financial condition could be adversely affected.

In January 2015, Etsy implemented a revised corporate structure to more closely align our structure with our global operations and future expansion plans outside of the United States. Our new corporate structure changed how we use our intellectual property and implemented certain intercompany arrangements. We believe this may result in a reduction in our overall effective tax rate over the long term and other operational efficiencies; however, the tax laws of the jurisdictions in which we operate are subject to interpretation, and their application may depend on our ability to operate our business in a manner consistent with our corporate structure. Moreover, these tax laws are subject to change. Tax authorities may disagree with our position as to the tax treatment of our transfer of intangible assets or determine that the manner in which we operate our business does not achieve the intended tax consequences. If our new corporate structure does not achieve our expectations for any of these or other reasons, we may be subject to a higher overall effective tax rate and our business may be adversely affected.

We may be involved in litigation and regulatory matters that are expensive and time consuming.

In addition to intellectual property claims, we may become involved in other litigation matters, including class action or shareholder derivative lawsuits. We may become subject to heightened regulatory scrutiny, inquiries, or investigations, including with respect to our community, relating to broad, industry-wide concerns, such as antitrust and privacy, that could lead to increased expenses or reputational damage. For example, while we have stated on our website that items sold on Etsy, such as masks and hand sanitizers, are not medical-grade, and that our sellers cannot make medical or health claims, we may nevertheless be subject to claims.

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Under certain circumstances, we have contractual and other legal obligations to indemnify and to incur legal expenses on behalf of current and former directors, officers, and underwriters. Any lawsuit to which we are a party, with or without merit, may result in an unfavorable judgment. We also may decide to settle lawsuits on unfavorable terms. Any such negative outcome could result in payments of substantial damages or fines, damage to our reputation, or adverse changes to our offerings or business practices. Any of these results could adversely affect our business. In addition, defending claims is costly and can impose a significant burden on our management.

Actions brought against us may result in lawsuits, enforcement actions, injunctions, settlements, damages, fines, or penalties, which could have a material adverse effect on our financial condition or results of operations or require changes to our business. Although we establish accruals for our litigation and regulatory matters in accordance with applicable accounting guidance when those matters proceed to a stage where they present loss contingencies that are both probable and reasonably estimable, there may be a material exposure to loss in excess of any amounts accrued, or in excess of any loss contingencies disclosed as reasonably possible. Such loss contingencies may not be probable and reasonably estimable until the proceedings have progressed significantly, which could take several years and occur close to resolution of the matter.

If our insurance coverage is insufficient or our insurers are unable to meet their obligations, our insurance may not mitigate the risks facing our business.

Our insurance policies cover a number of risks and potential liabilities, such as general liability, property coverage, errors, and omissions liability, employment liability, business interruptions, data breaches, crime, product liability, and directors’ and officers’ liability.liabilities. For certain types of business risk, we may not be able to, or may choose not to, acquire ~~insurance.~~ insurance or insurance may not be available to us on economically reasonable terms. The scope of coverage may be limited, and not include some of our risks or liabilities.

In addition, our insurance may not adequately mitigate the risks we face or we may have to pay high premiums and/or deductibles for the coverage we do obtain. Additionally, if any of our insurers becomes insolvent, it would be unable to pay any claims that we make.

~~The growth of our business may strain our management team and our operational and financial infrastructure.~~

We have experienced rapid growth in our business, in the number of sellers and the number of countries in which we have sellers and buyers, and we plan to continue to grow in the future, both in the United States and abroad. The growth of our business places significant demands on our management team and pressure to expand our operational and financial infrastructure. For example, we may need to continue to develop and improve our operational, financial, and management controls and enhance our reporting systems and procedures. If we do not manage our growth effectively, the increases in our operating expenses could outpace any increases in our revenue and our business could be harmed.

~~Operating as a public company requires us to incur substantial costs and requires substantial management attention.~~

As a public company, we incur substantial legal, accounting, and other expenses that we did not incur as a private company. For example, we are subject to the reporting requirements of the Exchange Act, the applicable requirements of the Sarbanes-Oxley Act of 2002, (“the Sarbanes-Oxley Act”), and the Dodd-Frank Wall Street Reform and Consumer Protection Act and the rules and regulations of the Securities and Exchange Commission (“SEC”). The rules and regulations of the Nasdaq Global Select Market (“Nasdaq”) also apply to us. As part of these requirements, we have established and maintained effective disclosure and financial controls and made changes to our corporate governance practices. Continued compliance with these requirements may increase our legal and financial compliance costs in the future and may make some activities more time-consuming. In addition, as described elsewhere in these Risk Factors, as a public company, we may be subject to stockholder activism, which

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~~can lead to additional substantial costs, distract management, and impact the manner in which we operate our business in ways we cannot currently anticipate.~~

If we are unable to maintain effective internal control over financial reporting, investors may lose confidence in the accuracy of our financial reports.

As a public company, we are required to maintain internal control over financial reporting and to report any material weaknesses in such internal controls. Section 404 of the Sarbanes-Oxley Act requires that we evaluate and determine the effectiveness of our internal control over financial reporting. It also requires our independent registered public accounting firm to attest to our evaluation of our internal controls over financial reporting. Although our management has determined, and our independent registered public accounting firm has attested, that our internal control over financial reporting was effective as of December 31, ~~2018,~~2019, we cannot assure you that we or our independent registered public accounting firm will not identify a material weakness in our internal ~~control~~controls in the future. We are currently integrating Reverb into our operations and financial internal control processes and, pursuant to the SEC’s guidance that an assessment of a recently acquired business may be omitted from the scope of an assessment in the year of acquisition, the scope of our assessment of the effectiveness of our internal controls over financial reporting at December 31, 2019 will not include Reverb.processes. We cannot assure you that Reverb will be effectively integrated into our operational or financial internal control processes or that that we or our independent registered public accounting firm will not identify a material weakness relating to Reverb in our internal control processes in the future.

If we have a material weakness in our internal control over financial reporting in the future, we may not detect errors on a timely basis. If we ~~are not able to comply with the requirements of Section 404 of the Sarbanes-Oxley Act, if we~~ have difficulty implementing and maintaining effective internal control over financial reporting at businesses that we acquire, or if we identify a material weakness in our internal control over financial reporting in the future, it could harm our operating results, ~~cause us to fail to meet our SEC reporting obligations or Nasdaq listing requirements,~~ adversely affect our reputation, cause our stock price to decline, or result in inaccurate financial reporting or material misstatements in our annual or interim financial statements. We could be required to implement expensive and time-consuming remedial measures. Further, if there are material weaknesses or failures in our ability to meet any of the requirements related to the maintenance and reporting of our internal controls, such as Section 404 of the Sarbanes-Oxley Act, investors may lose confidence in the accuracy and completeness of our financial reports and that could cause the price of our common stock to decline. We could become subject to investigations by Nasdaq, the SEC, or other regulatory authorities, which could require additional management attention and which could adversely affect our business.

In addition, our internal control over financial reporting will not prevent or detect all errors and ~~fraud.~~fraud, and individuals, including employees and contractors, could circumvent such controls. Because of the inherent limitations in all control systems, no evaluation of controls can provide absolute assurance that misstatements due to error or fraud will not occur or that all control issues and instances of fraud will be detected.

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We have a significant amount of debt and may incur additional debt in the future. We may not have sufficient cash flow from our business to pay our substantial debt when due.

Our ability to pay our debt when due or to refinance our indebtedness, including the 0% Convertible Senior Notes due 2023 we issued in March 2018 (the “2018 Notes”) and the 0.125% Convertible Senior Notes due 2026 we issued in September 2019 ~~(together,~~(the “2019 Notes” and together with the 2018 Notes, the “Notes”), depends on our future performance, which is subject to economic, financial, competitive, and other factors beyond our control. Our business may not continue to generate cash flow from operations in the future sufficient to service our debt and make necessary capital expenditures. In addition, any required repurchase of the Notes for cash as a result of a fundamental change would lower our current cash on hand such that we would not have those funds available for us in our business. If we are unable to generate such cash flow, we may be required to adopt one or more alternatives, such as selling assets, restructuring debt, or obtaining additional equity capital on terms that may be onerous or highly dilutive. Our ability to refinance our indebtedness will depend on the capital markets and our financial condition at such time. We may not be able to engage in any of these activities or engage in these activities on desirable terms, which could result in a default on our debt obligations.

Based on the daily closing prices of the Company’s stock during the quarter ended June 30, 2020, holders of the 2018 Notes are eligible to convert their 2018 Notes during the third quarter of 2020. See “Note 9 — Debt” for more information on the 2018 Notes.

In addition, we and our subsidiaries may be able to incur substantial additional debt in the future, subject to the restrictions contained in our debt instruments, some of which may be secured debt. If, for example, we incur additional debt, secure existing or future debt, or recapitalize our debt, these actions may diminish our ability to make payments on our substantial debt when due.

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The accounting method for convertible debt securities that may be settled in cash, such as the Notes, could have a material effect on our reported financial results.

~~In May 2008, the Financial Accounting Standards Board (“FASB”) issued FASB Staff Position No. APB 14-1,~~ ~~Accounting for Convertible Debt Instruments That May Be Settled in Cash Upon Conversion (Including Partial Cash Settlement), which has subsequently been codified as~~Under Accounting Standards Codification 470-20—Debt with Conversion and Other Options, (“ASC 470-20”)~~. Under ASC 470-20,~~, an entity must separately account for the liability and equity components of the convertible debt instruments (such as the Notes) that may be settled entirely or partially in cash upon conversion in a manner that reflects the issuer’s economic interest cost. The ~~effect~~equity components of ~~ASC 470-20 on the accounting for~~ the Notes ~~is that the equity component is~~are required to be included in the additional paid-in capital section of stockholders’ equity on our Consolidated Balance Sheet, and the value of the equity component would be treated as original issue discount for purposes of accounting for the debt component of the Notes. As a result, we will be required to record ~~a greater amount of non-cash~~ interest expense in current periods presented as a result of the amortization of the discounted carrying value of the Notes to their face amount over the term of the Notes. We will report lower net income in our financial results because ASC 470-20 ~~will require~~requires interest to include both the current period’s amortization of the debt discount and the instrument’s coupon interest, which could adversely affect our reported or future financial results, the trading price of our common stock, and the trading price of the Notes.

In addition, under certain circumstances, convertible debt instruments (such as the 2019 Notes) that may be settled entirely or partly in cash are currently accounted for utilizing the treasury stock method, the effect of which is that the shares issuable upon conversion of the 2019 Notes are not included in the calculation of diluted earnings per share except to the extent that the conversion value of the 2019 Notes exceeds their principal amount. Under the treasury stock method, for diluted earnings per share purposes, the transaction is accounted for as if the number of shares of common stock that would be necessary to settle such excess, if we elected to settle such excess in shares, are issued. We cannot be sure that the accounting standards in the future will continue to permit the use of the treasury stock method. If we are unable to use the treasury stock method in accounting for the shares issuable upon conversion of the Notes, then our diluted earnings per share ~~would~~could be adversely affected.

The terms of our debt instruments may restrict our ability to pursue our business strategies.

We do not currently have any obligations outstanding under our credit facility. However, our credit facility requires us to comply with various covenants that limit our ability to take actions such as:

disposing of assets;

completing mergers or acquisitions;

incurring additional indebtedness;

encumbering our properties or assets;

paying dividends or making other distributions;

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making specified investments; and

engaging in transactions with our affiliates.

These restrictions could limit our ability to pursue our business strategies. If we default under our credit facility and if the default is not cured or waived, the lenders could terminate their commitments to lend to us and cause any amounts outstanding to be payable immediately. Such a default could also result in cross defaults under other debt instruments. Moreover, any such default would limit our ability to obtain additional financing, which may have an adverse effect on our cash flow and liquidity.

We may need additional capital, which may not be available to us on acceptable terms or at all.

We believe that our existing cash and cash equivalents and short-term investments, together with cash generated from operations will be enough to meet our anticipated cash needs for at least the next 12 months. However, we may require additional cash resources due to changes in business conditions or other developments, such as acquisitions or investments we may decide to pursue. We may seek to borrow funds under our credit facility or sell additional equity or debt securities. The sale of additional equity or convertible debt securities could result in dilution to our existing stockholders. Any debt financing that we may secure in the future could result in additional operating and financial covenants that would limit or restrict our

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ability to take certain actions, such as incurring additional debt, making capital expenditures, or declaring dividends. It is also possible that financing may not be available to us in amounts or on terms acceptable to us, if at all. Weakness and volatility in capital markets and the economy in general could limit our access to capital markets and increase our costs of borrowing.

Risks Related to Ownership of Our Common Stock

The price of our common stock has been and will likely continue to be volatile and declines in the price of common stock could subject us to litigation.

The price of our common stock has been and is likely to continue to be volatile. For example, since January 1, ~~2018,~~2019, our common stock’s daily closing price on Nasdaq has ranged from a low of ~~$17.73~~$31.69 to a high of ~~$72.77~~$126.62 through ~~October 25, 2019.~~August 3, 2020. The price of our common stock may fluctuate significantly for numerous reasons, many of which are beyond our control, such as:

variations in our operating results and other financial and operational metrics, including the key financial and operating metrics disclosed in this Quarterly Report, ~~on Form 10-Q,~~ as well as how those results and metrics compare to analyst and investor expectations;

forward-looking statements related to our financial guidance or projections, our failure to meet or exceed our financial guidance or projections or changes in our financial guidance or projections;

failure of analysts to initiate or maintain coverage of our company, changes in their estimates of our operating results or changes in recommendations by analysts that follow our common stock or a negative view of our financial guidance or projections and our failure to meet or exceed the estimates of such analysts;

announcements of new services or enhancements, strategic alliances or significant agreements, or other developments by us or our competitors;

announcements by us or our competitors of mergers or acquisitions or rumors of such transactions involving us or our competitors;

the amount and timing of our operating expenses and the success of any cost-savings actions we take;

changes in our Board of Directors or senior management team;

disruptions in our marketplaces due to hardware, software or network problems, security breaches, or other issues;

the strength of the global economy or the economy in the jurisdictions in which we operate, particularly during the current COVID-19 pandemic, currency fluctuations, and market conditions in our industry and those affecting members of our community;

the trading activity of our largest stockholders;

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the number of shares of our common stock that are available for public trading;

litigation or other claims against us;

stockholder activism;

the performance of the equity markets in general and in our industry;

the operating performance of other similar companies;

changes in legal requirements relating to our business; and

any other factors discussed in this Quarterly ~~Report on Form 10-Q.~~Report.

In addition, if the market for technology stocks or the stock market in general experiences a loss of investor confidence, the price of our common stock could decline for reasons unrelated to our business, financial performance, or growth. Stock prices of many internet and technology companies have historically been highly volatile. Some companies that have experienced volatility in the trading price of their stock have been the subject of securities class action litigation. We have experienced securities class action lawsuits in the past and may experience more such litigation following future periods of volatility or declines in our stock price. Any securities litigation could result in substantial costs and divert our management’s attention and resources, which could adversely affect our business.

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~~If analysts do not publish research about our business, or if they publish inaccurate or unfavorable research, our stock price and trading volume could decline.~~

The trading market for our common stock depends in part on the research and reports that analysts publish about our business. We do not have any control over these analysts. If one or more of the analysts who cover us downgrade our common stock or publish inaccurate or unfavorable research about our business, the price of our common stock would likely decline. If few analysts cover us, demand for our common stock could decrease and our common stock price and trading volume may decline. Similar results may occur if one or more of these analysts stop covering us in the future or fail to publish reports on us regularly.

Our stock repurchases are discretionary and even if effected, they may not achieve the desired objectives.

In November 2018, our Board of Directors approved a stock repurchase program authorizing us to repurchase up to $200 million of our common stock. Previously, in November 2017, our Board of Directors approved a stock repurchase program authorizing us to repurchase up to $100 million of our common stock, which we completed in the second quarter of 2018. There can be no assurance that these stock repurchases will enhance stockholder value because the market price of our common stock may decline below the levels at which we repurchased such shares. In addition, there is no guarantee that our stock repurchases in the past or in the future will be able to successfully mitigate the dilutive effect of recent and future employee stock option exercises and restricted stock vesting. The amounts and timing of the repurchases may also be influenced by general market conditions and the prevailing price and trading volumes of our common stock. If our financial condition deteriorates or we decide to use our cash for other purposes, we may suspend repurchase activity at any time. In light of the macroeconomic situation related to COVID-19, our Board of Directors decided to temporarily pause share repurchases in the second quarter of 2020.

We do not intend to pay dividends on our capital stock, so any returns will be limited to increases in the value of our common stock.

We have never declared or paid any cash dividends on our capital stock. We currently anticipate that we will retain future earnings for the operation and expansion of our business and do not anticipate declaring any dividends in the foreseeable future. In addition, our ability to pay cash dividends on our capital stock is restricted by the terms of our credit facility. As a result, stockholders will not receive dividends or other distributions and may only receive a return on their investment if the trading price of our common stock increases.

Future sales and issuances of our common stock or rights to purchase common stock could result in additional dilution to our stockholders and could cause the price of our common stock to decline.

We may issue additional common stock, convertible securities, or other equity in the future, including as a result of conversion of the outstanding Notes. We also issue common stock to our employees, directors, and other service providers pursuant to our equity incentive plans. Such issuances could be dilutive to investors and could cause the price of our common stock to decline. New investors in such issuances could also receive rights senior to those of current stockholders.

The conversion of some or all of the Notes would dilute the ownership interests of existing stockholders to the extent we deliver shares upon conversion of any of the Notes. Each series of Notes is convertible at the option of their holders prior to their scheduled maturity in the event the conditional conversion features of such series of Notes are triggered. Based on the daily closing prices of the Company’s stock during the quarter ended June 30, 2020, holders of the 2018 Notes are eligible to convert their 2018 Notes during the third quarter of 2020. If one or more holders elect to convert their Notes, unless we elect to satisfy our conversion obligation by delivering solely cash to converting holders of such Notes, we could be required to deliver to them a significant number of shares of our common stock, increasing the number of outstanding shares of our common stock. The issuance of such shares of common stock and any sales in the public market of the common stock issuable upon

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such conversion of the Notes could adversely affect prevailing market prices of our common stock. See “Note 9—Debt” for more information on the Notes.

Anti-takeover provisions in our charter documents and under Delaware law could make an acquisition of our company more difficult, could limit attempts to make changes in our management, and could depress the price of our common stock.

Provisions in our certificate of incorporation and bylaws and the Delaware General Corporation Law may have the effect of delaying or preventing a change in control of our company or limiting changes in our management. Among other things, these provisions:

provide for a classified board of directors so that not all members of our Board of Directors are elected at one time;

permit our Board of Directors to establish the number of directors and fill any vacancies and newly created directorships;

provide that directors may only be removed for cause;

require super-majority voting to amend some provisions in our certificate of incorporation and bylaws;

authorize the issuance of “blank check” preferred stock that our Board of Directors could use to implement a stockholder rights plan;

eliminate the ability of our stockholders to call special meetings of stockholders;

prohibit stockholder action by written consent, which means all stockholder actions must be taken at a meeting of our stockholders;

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provide that our Board of Directors is expressly authorized to amend or repeal any provision of our bylaws;

~~restrict the forum for certain litigation against us to Delaware;~~ and

require advance notice for nominations for election to our Board of Directors or for proposing matters that can be acted upon by stockholders at annual stockholder meetings.

These provisions may delay or prevent attempts by our stockholders to replace members of our management by making it more difficult for stockholders to replace members of our Board of Directors, which is responsible for appointing the members of our management. In addition, Section 203 of the Delaware General Corporation Law ~~(“DGCL”)~~ may delay or prevent a change in control of our ~~company. Section 203 of the DGCL imposes~~company by imposing certain restrictions on mergers, business combinations, and other transactions between us and holders of 15% or more of our common stock. Anti-takeover provisions could depress the price of our common stock by acting to delay or prevent a change in control of our company.

Our certificate of incorporation provides that the Court of Chancery of the State of Delaware is the exclusive forum for substantially all disputes between us and our stockholders, which could limit our stockholders’ ability to obtain a favorable judicial forum for disputes with us or our directors, officers, or employees.

Our certificate of incorporation provides that the Court of Chancery of the State of Delaware is the exclusive forum for any derivative action or proceeding brought on our behalf, any action asserting a breach of fiduciary duty, any action asserting a claim against us arising pursuant to the DGCL, our certificate of incorporation or our bylaws or any action asserting a claim against us that is governed by the internal affairs doctrine. This choice of forum provision may limit a stockholder’s ability to bring a claim in a judicial forum that it finds favorable for disputes with us or our directors, officers, or other employees and may discourage these types of lawsuits. Alternatively, if a court were to find the choice of forum provision contained in our certificate of incorporation to be inapplicable or unenforceable in an action, we may incur additional costs associated with resolving such action in other jurisdictions.

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Item 2. Unregistered Sales of Equity Securities and Use of Proceeds.

Issuer Purchases of Equity Securities.

The table below provides information with respect to repurchases of shares of our common stock during the three months ended ~~September~~June 30, ~~2019.~~2020.

Period Total Number of Shares Purchased Average Price Paid per Share Total Number of Shares Purchased as Part of Publicly Announced Plans or Programs Approximate Dollar Value of Shares that May Yet be Purchased under the Plans or Programs
(in thousands)
July 1 - 31, 2019 (1) 74,746
$ 62.06
—
$ 127,500
August 1 - 31, 2019 (1) 1,641
68.14
—
127,500
September 1 - 30, 2019 (1) 2,191,278
59.32
50,721
124,702
Total 2,267,665
$ 59.42
50,721
$ 124,702



Period	Total Number of Shares Purchased	Average Price Paid per Share		Total Number of Shares Purchased as Part of Publicly Announced Plans or Programs	Approximate Dollar Value of Shares that May Yet be Purchased under the Plans or Programs (in thousands)(2)
April 1 - 30, 2020 (1)	147,477	$	35.45	—	$	77,500
May 1 - 31, 2020 (1)	7,327	64.44		—	77,500
June 1 - 30, 2020 (1)	8,306	78.59		—	77,500
Total	163,110	38.95		—	77,500


(1)	The total number of shares purchased includes ~~122,748~~163,110 shares withheld to satisfy tax withholding obligations in connection with the vesting of employee restricted stock ~~units (“RSUs”).~~units.


(2)	In November 2018, we announced that our Board of Directors had approved a stock repurchase program for the repurchase of up to $200 million of our common stock. The stock repurchase program has no expiration date. In light of the macroeconomic situation related to COVID-19, our Board of Directors decided to temporarily pause share repurchases in the second quarter of 2020.

Item 3. Defaults Upon Senior Securities.

None.

Item 4. Mine Safety Disclosures.

Not applicable.

Item 5. Other Information.

None.

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Item 6. Exhibits.

Exhibit
Number
Incorporated by Reference
Filed
Herewith

Exhibit Description Form File No. Exhibit Filing Date
2.1
Agreement and Plan of Merger, dated as of July 21, 2019, by and among Etsy, Inc., Polanco Acquisition Sub, Inc., Reverb Holdings, Inc. and Fortis Advisors LLC, as the securityholders’ agent.
8-K 001-36911 2.01 7/22/2019
4.1
Indenture, dated as of September 23, 2019, by and between Etsy, Inc. and U.S. Bank National Association, as Trustee.
8-K 001-36911 4.1 9/23/2019
4.2
Form of Global Note, representing Etsy, Inc.’s 0.125% Convertible Senior Notes due 2026 (included as an exhibit to the indenture filed as Exhibit 4.1).
8-K 001-36911 4.2 9/23/2019
10.1
Waiver to Credit Agreement, dated as of September 18, 2019, between Etsy, Inc., Citibank, N.A. and the other parties thereto.
X
10.2
Purchase Agreement, dated September 18, 2019, by and among Etsy, Inc. and J.P. Morgan Securities LLC, Goldman Sachs & Co. LLC and Barclays Capital Inc.
8-K 001-36911 99.1 9/23/2019
10.3
Form of Confirmation for Capped Call
8-K 001-36911 99.2 9/23/2019
31.1
Certification of Principal Executive Officer Required Under Rule 13a-14(a) and 15d-14(a) of the Securities Exchange Act of 1934, as amended
X
31.2
Certification of Principal Financial Officer Required Under Rule 13a-14(a) and 15d-14(a) of the Securities Exchange Act of 1934, as amended
X
32.1†
Certification of Chief Executive Officer Required Under Rule 13a-14(b) of the Securities Exchange Act of 1934, as amended, and 18 U.S.C. §1350
X
32.2†
Certification of Chief Financial Officer Required Under Rule 13a-14(b) of the Securities Exchange Act of 1934, as amended, and 18 U.S.C. §1350
X
101.INS XBRL Instance Document X
101.SCH XBRL Taxonomy Schema Linkbase Document X
101.CAL XBRL Taxonomy Calculation Linkbase Document X
101.DEF XBRL Taxonomy Definition Linkbase Document X
101.LAB XBRL Taxonomy Labels Linkbase Document X
101.PRE
XBRL Taxonomy Presentation Linkbase Document’
X
104 Cover Page Interactive Data File - the cover page interactive data is embedded within the Inline XBRL document X

Exhibit

Number

Incorporated by Reference

Filed

Herewith

Exhibit Description

Form

File No.

Exhibit

Filing Date

2.01

Agreement and Plan of Merger, dated as of July 21, 2019, by and among Etsy, Inc., Polanco Acquisition Sub, Inc., Reverb Holdings, Inc. and Fortis Advisors LLC, as the securityholders’ agent.

8-K

001-36911

2.01

7/22/2019

31.1

Certification of Principal Executive Officer Required Under Rule 13a-14(a) and 15d-14(a) of the Securities Exchange Act of 1934, as amended

31.2

Certification of Principal Financial Officer Required Under Rule 13a-14(a) and 15d-14(a) of the Securities Exchange Act of 1934, as amended

32.1†

Certification of Chief Executive Officer Required Under Rule 13a-14(b) of the Securities Exchange Act of 1934, as amended, and 18 U.S.C. §1350

32.2†

Certification of Chief Financial Officer Required Under Rule 13a-14(b) of the Securities Exchange Act of 1934, as amended, and 18 U.S.C. §1350

101.INS

XBRL Instance Document

101.SCH

XBRL Taxonomy Schema Linkbase Document

101.CAL

XBRL Taxonomy Calculation Linkbase Document

101.DEF

XBRL Taxonomy Definition Linkbase Document

101.LAB

XBRL Taxonomy Labels Linkbase Document

101.PRE

XBRL Taxonomy Presentation Linkbase Document’

104

Cover Page Interactive Data File - the cover page interactive data is embedded within the Inline XBRL document

† These certifications are not deemed to be filed with the SEC and are not to be incorporated by reference into any filing of Etsy, Inc. under the Securities Act of 1933, as amended, or the Securities Exchange Act of 1934, as amended.

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Signatures

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.



ETSY, INC.
Date: ~~October 31, 2019~~August 5, 2020	/s/ ~~Rachel Glaser~~Merilee Buckley
	~~Rachel Glaser~~Merilee Buckley Chief ~~Financial~~Accounting Officer
	(Principal ~~Financial and~~ Accounting Officer)

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	Net Book Value
December 31, 2018	$	37,482
Foreign currency translation adjustments	(1,047		)
Business combination	102,039
September 30, 2019	$	138,474



	As of September 30, 2019
	Gross book value		Accumulated amortization		Net book value		Estimated Useful Life
Trademark	$	79,400	$	662	$	78,738	15 years
Customer relationships	93,500		779		92,721		15 years
Total acquired intangible assets	$	172,900	$	1,441	$	171,459



Remainder of 2019	$	2,882
2020	11,527
2021	11,527
2022	11,527
2023	11,527
Thereafter	122,469
Total amortization expense	$	171,459



	Three Months Ended September 30, 2019		Nine Months Ended September 30, 2019
Operating lease cost	$	1,383	$	3,932
Finance lease cost:
Amortization of right-of-use assets	3,252		9,942
Interest on lease liabilities	778		2,470
Total finance lease cost	4,030		12,412
Other lease cost, net (1)	126		193
Total lease cost	$	5,539	$	16,537



	As of September 30, 2019
Operating leases:
Other assets	$	25,278
Other current liabilities	$	4,491
Other liabilities	22,951
Total operating lease liabilities	$	27,442

Finance leases:
Property and equipment, net	$	62,687
Finance lease obligations—current	$	8,770
Finance lease obligations—net of current portion	55,576
Total finance lease liabilities	$	64,346



	Nine Months Ended September 30, 2019
Cash paid for amounts included in the measurement of lease liabilities:
Operating cash flows used in operating leases	$	(3,811	)
Operating cash flows used in finance leases	(2,452		)
Finance cash flows used in finance leases	(8,177		)



	Operating Leases		Finance Leases
2019	$	1,143	$	2,579
2020	5,483		11,521
2021	4,884		11,080
2022	4,890		10,613
2023	4,929		10,599
Thereafter	9,913		27,720
Total future minimum lease payments	31,242		74,112
Less imputed interest	3,800		9,766
Total	$	27,442	$	64,346



	Capital Lease Obligations		Operating Leases		Build-to-Suit Lease
Periods ending
2019	$	4,392	$	4,904	$	9,451
2020	1,754		4,783		9,522
2021	481		4,185		10,354
2022	—		4,180		10,520
2023	—		4,205		10,599
Thereafter	—		9,760		27,715
Total minimum payments required	$	6,627	$	32,017	$	78,161
Amounts representing interest	648
Present value of net minimum payments	5,979
Current maturities	3,884
Long-term payment obligations	$	2,095



	As of September 30, 2019		As of December 31, 2018
Sales and use tax payable	$	25,236	$	12,232
Vendor accruals	20,575		17,817
Accrued bonus	14,469		12,906
Income tax payable	6,196		10
Payroll-related liabilities	3,058		2,406
Accrued vacation	791		3,787
Total accrued expenses	$	70,325	$	49,158