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UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
Form 10-Q
(Mark One)
þQUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
For the quarterly period ended October 29, 2017May 2, 2021
or
oTRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
For the transition period from              to             
Commission file number 001-33608

lulu-20210502_g1.jpg
lululemon athletica inc.
(Exact name of registrant as specified in its charter)
Delaware20-3842867
(State or other jurisdiction of
incorporation or organization)
(I.R.S. Employer
Identification No.)
1818 Cornwall Avenue
Vancouver, British Columbia
V6J 1C7
(Address of principal executive offices)(Zip Code)
1818 Cornwall Avenue, Vancouver, British Columbia V6J 1C7
(Address of principal executive offices)

Registrant's telephone number, including area code:
604-732-6124
Former name, former address and former fiscal year, if changed since last report:
N/A

Securities registered pursuant to Section 12(b) of the Act:
Title of each classTrading symbol(s)Name of each exchange on which registered
Common Stock, par value $0.005 per shareLULUNasdaq Global Select Market

Indicate by check mark whether the registrant: (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.    Yes þ No o
Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T during the preceding 12 months (of for such shorter period that the registrant was required to submit and post such files).    Yes þ No o
Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, a smaller reporting company, or an emerging growth company. See the definitions of "large accelerated filer," "accelerated filer," "smaller reporting company," and "emerging growth company" in Rule 12b-2 of the Exchange Act. (Check one):
Large accelerated filerAccelerated FilerþAccelerated filero
Non-accelerated filer
o (Do not check if a smaller reporting company)
Smaller reporting companyo
Emerging growth companyo
If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. o
Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).    Yes o No þ
At December 1, 2017,May 28, 2021, there were 125,599,066124,952,259 shares of the registrant's common stock, par value $0.005 per share, outstanding.
Exchangeable and Special Voting Shares:
At December 1, 2017,May 28, 2021, there were outstanding 9,780,9275,203,012 exchangeable shares of Lulu Canadian Holding, Inc., a wholly-owned subsidiary of the registrant. Exchangeable shares are exchangeable for an equal number of shares of the registrant's common stock.
In addition, at December 1, 2017,May 28, 2021, the registrant had outstanding 9,780,9275,203,012 shares of special voting stock, through which the holders of exchangeable shares of Lulu Canadian Holding, Inc. may exercise their voting rights with respect to the registrant. The special voting stock and the registrant's common stock generally vote together as a single class on all matters on which the common stock is entitled to vote.



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TABLE OF CONTENTS
 
Page
Item 1.Page
Item 2.
Item 3.
Item 4.
Item 1.
Item 2.
Item 3.
Item 4.
Item 1.
Item 1A.
Item 2.
Item 6.

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PART I
FINANCIAL INFORMATION
ITEM 1. FINANCIAL STATEMENTS
lululemon athletica inc.
CONSOLIDATED BALANCE SHEETS
(Unaudited; Amounts in thousands, except per share amounts)
 October 29,
2017
 January 29,
2017
May 2,
2021
January 31,
2021
ASSETSASSETSASSETS
Current assets    Current assets
Cash and cash equivalents $650,054
 $734,846
Cash and cash equivalents$1,179,739 $1,150,517 
Accounts receivable 21,281
 9,200
Accounts receivable56,956 62,399 
Inventories 396,892
 298,432
Inventories732,890 647,230 
Prepaid and receivable income taxes 77,625
 81,190
Prepaid and receivable income taxes139,123 139,126 
Other prepaid expenses and other current assets 42,496
 39,069
Prepaid expenses and other current assetsPrepaid expenses and other current assets144,744 125,107 
 1,188,348
 1,162,737
2,253,452 2,124,379 
Property and equipment, net 440,403
 423,499
Property and equipment, net774,685 745,687 
Goodwill and intangible assets, net 24,476
 24,557
Right-of-use lease assetsRight-of-use lease assets719,139 734,835 
GoodwillGoodwill387,115 386,877 
Intangible assets, netIntangible assets, net77,885 80,080 
Deferred income tax assets 37,583
 26,256
Deferred income tax assets6,773 6,731 
Other non-current assets 29,639
 20,492
Other non-current assets110,782 106,626 
 $1,720,449
 $1,657,541
$4,329,831 $4,185,215 
LIABILITIES AND STOCKHOLDERS' EQUITY    LIABILITIES AND STOCKHOLDERS' EQUITY
Current liabilities    Current liabilities
Accounts payable $14,113
 $24,846
Accounts payable$196,934 $172,246 
Accrued inventory liabilities 23,420
 8,601
Accrued inventory liabilities9,356 14,956 
Other accrued liabilitiesOther accrued liabilities258,642 211,911 
Accrued compensation and related expenses 62,387
 55,238
Accrued compensation and related expenses154,729 130,171 
Income taxes payable 4,403
 30,290
Current lease liabilitiesCurrent lease liabilities168,145 166,091 
Current income taxes payableCurrent income taxes payable7,997 8,357 
Unredeemed gift card liability 52,500
 70,454
Unredeemed gift card liability141,149 155,848 
Lease termination liabilities 12,164
 
Other current liabilities 71,590
 52,561
Other current liabilities27,862 23,598 
 240,577
 241,990
964,814 883,178 
Non-current lease liabilitiesNon-current lease liabilities616,917 632,590 
Non-current income taxes payableNon-current income taxes payable38,073 43,150 
Deferred income tax liabilities 
 7,262
Deferred income tax liabilities60,807 58,755 
Other non-current liabilities 58,596
 48,316
Other non-current liabilities9,365 8,976 
 299,173
 297,568
1,689,976 1,626,649 
Commitments and contingenciesCommitments and contingencies00
Stockholders' equity    Stockholders' equity
Undesignated preferred stock, $0.01 par value: 5,000 shares authorized; none issued and outstanding 
 
Exchangeable stock, no par value: 60,000 shares authorized; 9,781 and 9,781 issued and outstanding 
 
Special voting stock, $0.000005 par value: 60,000 shares authorized; 9,781 and 9,781 issued and outstanding 
 
Common stock, $0.005 par value: 400,000 shares authorized; 125,592 and 127,304 issued and outstanding 628
 637
Undesignated preferred stock, $0.01 par value: 5,000 shares authorized; NaN issued and outstandingUndesignated preferred stock, $0.01 par value: 5,000 shares authorized; NaN issued and outstanding
Exchangeable stock, no par value: 60,000 shares authorized; 5,203 and 5,203 issued and outstandingExchangeable stock, no par value: 60,000 shares authorized; 5,203 and 5,203 issued and outstanding
Special voting stock, $0.000005 par value: 60,000 shares authorized; 5,203 and 5,203 issued and outstandingSpecial voting stock, $0.000005 par value: 60,000 shares authorized; 5,203 and 5,203 issued and outstanding
Common stock, $0.005 par value: 400,000 shares authorized; 125,069 and 125,150 issued and outstandingCommon stock, $0.005 par value: 400,000 shares authorized; 125,069 and 125,150 issued and outstanding625 626 
Additional paid-in capital 275,871
 266,622
Additional paid-in capital364,743 388,667 
Retained earnings 1,336,216
 1,294,214
Retained earnings2,408,006 2,346,428 
Accumulated other comprehensive loss (191,439) (201,500)Accumulated other comprehensive loss(133,519)(177,155)
 1,421,276
 1,359,973
2,639,855 2,558,566 
 $1,720,449
 $1,657,541
$4,329,831 $4,185,215 
See accompanying notes to the unaudited interim consolidated financial statements

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lululemon athletica inc.
CONSOLIDATED STATEMENTS OF OPERATIONS AND COMPREHENSIVE INCOME (LOSS)
(Unaudited; Amounts in thousands, except per share amounts)
 Quarter Ended Three Quarters EndedQuarter Ended
 October 29, 2017 October 30, 2016 October 29, 2017 October 30, 2016May 2,
2021
May 3,
2020
Net revenue $619,018
 $544,416
 $1,720,379
 $1,554,452
Net revenue$1,226,465 $651,962 
Cost of goods sold 297,056
 265,990
 844,100
 782,734
Cost of goods sold526,151 317,560 
Gross profit 321,962
 278,426
 876,279
 771,718
Gross profit700,314 334,402 
Selling, general and administrative expenses 215,367
 185,451
 640,032
 547,195
Selling, general and administrative expenses496,634 299,583 
Asset impairment and restructuring costs 21,007
 
 36,524
 
Amortization of intangible assetsAmortization of intangible assets2,195 23 
Acquisition-related expensesAcquisition-related expenses7,664 2,045 
Income from operations 85,588
 92,975
 199,723
 224,523
Income from operations193,821 32,751 
Other income (expense), net 1,052
 628
 2,771
 720
Other income (expense), net227 1,174 
Income before income tax expense 86,640
 93,603
 202,494
 225,243
Income before income tax expense194,048 33,925 
Income tax expense 27,696
 25,318
 63,593
 57,997
Income tax expense49,092 5,293 
Net income $58,944
 $68,285
 $138,901
 $167,246
Net income$144,956 $28,632 
        
Other comprehensive (loss) income:        
Other comprehensive income (loss):Other comprehensive income (loss):
Foreign currency translation adjustment (31,018) (24,748) 10,061
 20,762
Foreign currency translation adjustment43,636 (60,604)
Comprehensive income $27,926
 $43,537
 $148,962
 $188,008
Comprehensive income (loss)Comprehensive income (loss)$188,592 $(31,972)
        
Basic earnings per share $0.44
 $0.50
 $1.02
 $1.22
Basic earnings per share$1.11 $0.22 
Diluted earnings per share $0.43
 $0.50
 $1.02
 $1.22
Diluted earnings per share$1.11 $0.22 
Basic weighted-average number of shares outstanding 135,364
 137,033
 136,191
 137,095
Basic weighted-average number of shares outstanding130,358 130,251 
Diluted weighted-average number of shares outstanding 135,578
 137,237
 136,357
 137,321
Diluted weighted-average number of shares outstanding130,984 130,803 
See accompanying notes to the unaudited interim consolidated financial statements

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lululemon athletica inc.
CONSOLIDATED STATEMENTS OF STOCKHOLDERS' EQUITY
(Unaudited; Amounts in thousands)
Quarter Ended May 2, 2021
 Exchangeable StockSpecial Voting StockCommon StockAdditional Paid-in CapitalRetained EarningsAccumulated Other Comprehensive LossTotal
 SharesSharesPar ValueSharesPar Value
Balance as of January 31, 20215,203 5,203 $125,150 $626 $388,667 $2,346,428 $(177,155)$2,558,566 
Net income144,956 144,956 
Foreign currency translation adjustment43,636 43,636 
Stock-based compensation expense14,932 14,932 
Common stock issued upon settlement of stock-based compensation324 4,493 4,495 
Shares withheld related to net share settlement of stock-based compensation(135)(1)(42,898)(42,899)
Repurchase of common stock(270)(2)(451)(83,378)(83,831)
Balance as of May 2, 20215,203 5,203 $125,069 $625 $364,743 $2,408,006 $(133,519)$2,639,855 
  Exchangeable Stock Special Voting Stock Common Stock Additional Paid-in Capital Retained Earnings Accumulated Other Comprehensive Loss Total
  Shares Shares Par Value Shares Par Value    
Balance at January 29, 2017 9,781
 9,781
 $
 127,304
 $637
 $266,622
 $1,294,214
 $(201,500) $1,359,973
Net income             138,901
   138,901
Foreign currency translation adjustment               10,061
 10,061
Stock-based compensation expense           13,048
     13,048
Common stock issued upon settlement of stock-based compensation       194
 1
 1,647
     1,648
Shares withheld related to net share settlement of stock-based compensation       (58) 
 (3,086)     (3,086)
Repurchase of common stock       (1,848) (10) (2,360) (96,899)   (99,269)
Balance at October 29, 2017 9,781
 9,781
 $
 125,592
 $628
 $275,871
 $1,336,216
 $(191,439) $1,421,276

Quarter Ended May 3, 2020
 Exchangeable StockSpecial Voting StockCommon StockAdditional Paid-in CapitalRetained EarningsAccumulated Other Comprehensive LossTotal
 SharesSharesPar ValueSharesPar Value
Balance as of February 2, 20206,227 6,227 $124,122 $621 $355,541 $1,820,637 $(224,581)$1,952,218 
Net income28,632 28,632 
Foreign currency translation adjustment(60,604)(60,604)
Common stock issued upon exchange of exchangeable shares(745)(745)745 (4)
Stock-based compensation expense6,128 6,128 
Common stock issued upon settlement of stock-based compensation371 3,133 3,135 
Shares withheld related to net share settlement of stock-based compensation(152)(1)(30,058)(30,059)
Repurchase of common stock(369)(2)(539)(63,122)(63,663)
Balance as of May 3, 20205,482 5,482 $124,717 $624 $334,201 $1,786,147 $(285,185)$1,835,787 
See accompanying notes to the unaudited interim consolidated financial statements

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lululemon athletica inc.
CONSOLIDATED STATEMENTS OF CASH FLOWS
(Unaudited; Amounts in thousands)
 Three Quarters EndedQuarter Ended
 October 29, 2017 October 30, 2016May 2, 2021May 3, 2020
Cash flows from operating activities    Cash flows from operating activities
Net income $138,901
 $167,246
Net income$144,956 $28,632 
Adjustments to reconcile net income to net cash provided by operating activities:    Adjustments to reconcile net income to net cash provided by operating activities:
Depreciation and amortization 80,129
 63,641
Depreciation and amortization50,485 43,532 
Deferred income taxes (18,385) 
Stock-based compensation expense 13,048
 12,939
Stock-based compensation expense14,932 6,128 
Asset impairment for ivivva restructuring 11,593
 
Settlement of derivatives not designated in a hedging relationship 4,178
 
Settlement of derivatives not designated in a hedging relationship21,515 (5,669)
Changes in operating assets and liabilities:    Changes in operating assets and liabilities:
Inventories (95,475) (73,660)Inventories(74,218)(122,810)
Prepaid and receivable income taxes 3,565
 (30,580)Prepaid and receivable income taxes767 (4,157)
Other prepaid expenses and other current assets (14,885) (13,471)
Prepaid expenses and other current assetsPrepaid expenses and other current assets(11,104)(49,936)
Other non-current assets 8,126
 (8,804)Other non-current assets1,105 (3,422)
Accounts payable (11,141) (1,558)Accounts payable19,623 2,222 
Accrued inventory liabilities 14,602
 5,270
Accrued inventory liabilities(6,114)4,016 
Other accrued liabilitiesOther accrued liabilities44,295 51,034 
Accrued compensation and related expenses 6,579
 8,835
Accrued compensation and related expenses22,764 (60,137)
Income taxes payable (26,420) (17,563)
Current and non-current income taxes payableCurrent and non-current income taxes payable(5,433)3,711 
Unredeemed gift card liability (18,272) (14,123)Unredeemed gift card liability(15,838)(13,640)
Lease termination liabilities 12,164
 
Other accrued and non-current liabilities 23,002
 487
Net cash provided by operating activities 131,309
 98,659
Right-of-use lease assets and current and non-current lease liabilitiesRight-of-use lease assets and current and non-current lease liabilities1,820 (16,868)
Other current and non-current liabilitiesOther current and non-current liabilities4,554 16,121 
Net cash provided by (used in) operating activitiesNet cash provided by (used in) operating activities214,109 (121,243)
Cash flows from investing activities    Cash flows from investing activities
Purchase of property and equipment (107,128) (106,168)Purchase of property and equipment(64,225)(52,101)
Settlement of net investment hedges (4,599) 
Settlement of net investment hedges(21,239)6,475 
Other investing activities (8,324) 
Net cash used in investing activities (120,051) (106,168)Net cash used in investing activities(85,464)(45,626)
Cash flows from financing activities    Cash flows from financing activities
Proceeds from settlement of stock-based compensation 1,648
 5,959
Proceeds from settlement of stock-based compensation4,495 3,135 
Taxes paid related to net share settlement of stock-based compensation (3,086) (2,691)
Shares withheld related to net share settlement of stock-based compensationShares withheld related to net share settlement of stock-based compensation(42,899)(30,059)
Repurchase of common stock (99,269) (28,556)Repurchase of common stock(83,831)(63,663)
Net cash used in financing activities (100,707) (25,288)Net cash used in financing activities(122,235)(90,587)
Effect of exchange rate changes on cash and cash equivalents 4,657
 11,701
Effect of exchange rate changes on cash and cash equivalents22,812 (13,043)
(Decrease) increase in cash and cash equivalents (84,792) (21,096)
Increase (decrease) in cash and cash equivalentsIncrease (decrease) in cash and cash equivalents29,222 (270,499)
Cash and cash equivalents, beginning of period $734,846
 $501,482
Cash and cash equivalents, beginning of period$1,150,517 $1,093,505 
Cash and cash equivalents, end of period $650,054
 $480,386
Cash and cash equivalents, end of period$1,179,739 $823,006 
See accompanying notes to the unaudited interim consolidated financial statements



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lululemon athletica inc.
INDEX FOR NOTES TO THE UNAUDITED INTERIM CONSOLIDATED FINANCIAL
STATEMENTS
Note 1
Note 2
Note 3
Note 4
Note 5
Note 46
Note 57
Note 68
Note 7
Note 8
Note 9
Note 10
Note 11
Note 12



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lululemon athletica inc.
NOTES TO THE UNAUDITED INTERIM CONSOLIDATED FINANCIAL
STATEMENTS
NOTENote 1. NATURE OF OPERATIONS AND BASIS OF PRESENTATIONNature of Operations and Basis of Presentation
Nature of operations
lululemon athletica inc., a Delaware corporation, ("lululemon" and, together with its subsidiaries unless the context otherwise requires, the "Company") is engaged in the design, distribution, and retail of healthy lifestyle inspired athletic apparel and accessories, which isare sold through a chain of company-operated stores, direct to consumer through e-commerce, outlets, showrooms,sales from temporary locations, sales to wholesale accounts, and license and supply arrangements, and through warehouse sales. Its apparel is marketed under the lululemon and ivivva brand names.arrangements. The Company operates stores in the United States, Canada, the People's Republic of China ("PRC"), Australia, the United Kingdom, China, New Zealand, Hong Kong, Singapore, South Korea, Germany, New Zealand, Japan, Singapore, France, Malaysia, Sweden, Ireland, Japan, Puerto Rico, Switzerland,the Netherlands, Norway, and Taiwan.Switzerland. There were a total of 388523 and 406521 company-operated stores in operation as of October 29, 2017May 2, 2021 and January 29, 2017,31, 2021, respectively.
On June 1, 2017,July 7, 2020, the Company announced a plan to restructure its ivivva operations. On August 20, 2017, as partacquired Curiouser Products Inc., dba MIRROR, ("MIRROR") which has been consolidated from the date of this plan,acquisition. MIRROR generates net revenue from the Company closed 48sale of its 55 ivivva branded company-operated stores. The seven remaining ivivva branded stores remain in operationin-home fitness equipment and are not expected to close. All of the Company's ivivva branded showrooms and other temporary locations have been closed. The Company continues to offer ivivva branded products on its e-commerce websites.associated content subscriptions. Please refer to Note 6 of these unaudited interim consolidated financial statements3. Acquisition for further details regardinginformation.
COVID-19 Pandemic
The outbreak of a novel strain of coronavirus ("COVID-19") has caused governments and public health officials to impose restrictions and to recommend precautions to mitigate the ivivva restructuring.spread of the virus. The Company temporarily closed its retail locations for periods of time during the first two quarters of fiscal 2020. While most of the Company's retail locations remained open throughout the first quarter of fiscal 2021, certain locations were temporarily closed based on government and health authority guidance in those markets, including in parts of Europe and Canada, as well as other markets.
In accordance with relevant government and health authority guidance, the Company continues to operate its distribution centers and retail locations with restrictive and precautionary measures in place. These measures are market dependent and can include restricted occupancy levels, physical distancing, enhanced cleaning and sanitation, and reduced operating hours.
During the first quarter of fiscal 2020, the Company recognized $14.3 million of government payroll subsidies as a reduction in selling, general, and administrative expenses. These subsidies partially offset the wages paid to employees while its retail locations were temporarily closed due to COVID-19. The Company did not recognize any payroll subsidies in the first quarter of fiscal 2021.
Basis of presentation
The unaudited interim consolidated financial statements as of October 29, 2017May 2, 2021 and for the quarters ended May 2, 2021 and three quarters ended October 29, 2017 and October 30, 2016May 3, 2020 are presented in United StatesU.S. dollars and have been prepared by the Company under the rules and regulations of the Securities and Exchange Commission ("SEC"). The financial information is presented in accordance with United States generally accepted accounting principles ("GAAP") for interim financial information and, accordingly, does not include all of the information and footnotes required by GAAP for complete financial statements. The financial information as of January 29, 201731, 2021 is derived from the Company's audited consolidated financial statements and related notes for the fiscal year ended January 29, 2017,31, 2021, which are included in Item 8 in the Company's fiscal 20162020 Annual Report on Form 10-K filed with the SEC on March 29, 2017.30, 2021. These unaudited interim consolidated financial statements reflect all adjustments which are, in the opinion of management, necessary to a fair statement of the results for the interim periods presented. These unaudited interim consolidated financial statements should be read in conjunction with the Company's consolidated financial statements and related notes included in Item 8 in the Company's fiscal 20162020 Annual Report on Form 10-K. Note 2. Recent Accounting Pronouncements sets out the impact of recent accounting pronouncements.
The Company's fiscal year ends on the Sunday closest to January 31 of the following year, typically resulting in a 52-week year, but occasionally giving rise to an additional week, resulting in a 53-week year. Fiscal 20172021 will end on January 28, 201830, 2022 and will be a 52-week year. Fiscal 2020 was a 52-week year and ended on January 31, 2021. Fiscal 2021 and fiscal 2020 are referred to as "2021," and "2020," respectively. The first quarter of 2021 and 2020 ended on May 2, 2021 and May 3, 2020, respectively.
The Company's business is affected by the pattern of seasonality common to most retail apparel businesses. Historically, the Company has recognized a significant portion of its operating profit in the fourth fiscal quarter of each year as a result of increased net revenue during the holiday season.
Certain comparative figures have been reclassified to conform to the financial presentation adopted for the current year.
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NOTENote 2. RECENT ACCOUNTING PRONOUNCEMENTSRecent Accounting Pronouncements
Recently adopted accounting pronouncements
In May 2014, the Financial Accounting Standards Board ("FASB") issued Accounting Standards Update ("ASU") 2014-09, Revenue from Contracts with Customers ("ASC 606"). This ASU supersedes the revenue recognition requirements in ASC Topic 605 Revenue Recognition, including most industry-specific revenue recognition guidance. ASU 2014-09 requires that an entity recognize revenue to depict the transfer of promised goods or services to customers in an amount that reflects the consideration to which the entity expects to be entitled in exchange for those goods or services, and expands the related disclosure requirements. In 2015, the FASB deferred the effective date for this guidance, and in 2016,December 2019, the FASB issued several updates that clarify the guidance on ASC 740, Income Taxes. The amendments in this topic.update simplify the accounting for income taxes by removing certain exceptions to the general principles in ASC 606 may be740. The amendments also improve consistent application and make simplifications in other areas of this topic by clarifying and amending existing guidance. The Company adopted either on a full retrospective basis or using a modified retrospective method with a cumulative adjustment to equity. This guidance will be adopted bythis update during the Company beginning in its first quarter of fiscal 2018. 2021 and it did not have a material impact on the Company's consolidated financial statements.
Recently issued accounting pronouncements
The Company continuesconsiders the applicability and impact of all Accounting Standard Updates ("ASUs"). Recently issued ASUs were assessed and determined to evaluate thebe either not applicable or are expected to have minimal impact that this new guidance may have on its consolidated financial position or results of operations.
Note 3. Acquisition
On July 7, 2020, the Company acquired all of the outstanding shares of MIRROR, an in-home fitness company with an interactive workout platform that features live and on-demand classes. The results of operations, financial position, and cash flows of MIRROR have been included in the Company's consolidated financial statements since the date of acquisition. The fair value of the consideration paid, net of cash acquired, was $452.6 million. This resulted in the recognition of intangible assets of $85.0 million and goodwill of $362.5 million. The purchase price allocation was finalized as of January 31, 2021 with no measurement period adjustments.
Acquisition-related expenses
In connection with the methodacquisition, the Company recognized certain acquisition-related expenses which are expensed as incurred. These expenses are recognized within acquisition-related expenses in the consolidated statements of retrospective adoptionoperations include the following amounts:
transaction and integration costs, including fees for advisory and professional services incurred as part of the acquisition and integration costs subsequent to the acquisition;
acquisition-related compensation, including the partial acceleration of vesting of certain stock options, and amounts due to selling shareholders that it will elect, but does not expect ASC 606are contingent upon continuing employment; and
gain recognized on the Company's existing investment in the acquiree as of the acquisition date.
The following table summarizes the acquisition-related expenses recognized:
First Quarter
20212020
(in thousands)
Acquisition-related expenses:
Transaction and integration costs$496 $2,045 
Gain on existing investment
Acquisition-related compensation7,168 
$7,664 $2,045 
Income tax effects of acquisition-related expenses$(372)$
Note 4. Revolving Credit Facilities
North America revolving credit facility
During 2016, the Company obtained a $150.0 million committed and unsecured five-year revolving credit facility with major financial institutions. During 2018, the Company amended the credit agreement to materially

provide for:
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i.an increase in the aggregate commitments under the revolving credit facility to $400.0 million, with an increase of the sub-limits for the issuance of letters of credit and extensions of swing line loans to $50.0 million for each;
impactii.an increase in the amount, or timing,option, subject to certain conditions, to request increases in commitments from $400.0 million to $600.0 million; and
iii.an extension in the maturity of its revenue recognition. Under the new requirements,facility from December 15, 2021 to June 6, 2023. Borrowings under the Company expectsfacility may be made in U.S. Dollars, Euros, Canadian Dollars, and in other currencies, subject to recognize its provision for sales returnsthe lenders' approval.
As of May 2, 2021, aside from letters of credit of $2.7 million, there were 0 other borrowings outstanding under this facility.
Borrowings under the facility bear interest at a rate equal to, at the Company's option, either (a) rates based on a gross basis, rather than a net basisdeposits on the consolidated balance sheets.
In July 2015,interbank market for U.S. Dollars or the FASB amended ASC Topic 330, Inventoryapplicable currency in which the borrowings are made ("LIBOR") or (b) an alternate base rate, plus, an applicable margin determined by reference to simplify the measurement of inventory. The amendments require that an entity measure inventory at the lower of cost and net realizable value instead of the lower of cost and market. This guidance became effective for the Company the first quarter of fiscal 2017 and the adoption did not impact its consolidated financial statements.
In February 2016, the FASB issued ASC Topic 842, Leases ("ASC 842") to increase transparency and comparability among organizations by recognizing lease assets and lease liabilitiesa pricing grid, based on the balance sheetratio of indebtedness to earnings before interest, tax, depreciation, amortization, and disclosing key information about leasing arrangements. Under the new guidance, lessees are required to recognizerent ("EBITDAR") and ranges between 1.00%-1.50% for LIBOR loans and 0.00%-0.50% for alternate base rate loans. Additionally, a lease liability, which represents the discounted obligation to make future minimum lease payments, and a corresponding right-of-use assetcommitment fee of between 0.10%-0.20% is payable on the balance sheet for most leases. This guidance will be effective foraverage unused amounts under the Company beginning in its first quarterrevolving credit facility, and fees of fiscal 2019, with early application permitted. 1.00%-1.50% are payable on unused letters of credit.
The Company will adopt ASC 842 in its first quarter of fiscal 2019. Whilecredit agreement contains negative covenants that, among other things and subject to certain exceptions, limit the Company is currently evaluating the impact that this new guidance will have on its consolidated financial statements, it is expected that the primary impact upon adoption will be the recognition, on a discounted basis,ability of the Company's minimum commitments under noncancelable operating leases as rightsubsidiaries to incur indebtedness, incur liens, undergo fundamental changes, make dispositions of useall or substantially all of their assets, alter their businesses and obligations on the consolidated balance sheets. It is expected that this will result in a significant increase in assetsenter into agreements limiting subsidiary dividends and liabilities on the consolidated balance sheets.distributions.
In March 2016, the FASB amended ASC Topic 718, Stock Compensation simplifying the accounting for share-based payment transactions, including the income tax consequences, classification of awards as either equity or liabilities, and classification on the statement of cash flows. The new guidance also allows an entity to account for forfeitures when they occur. The Company adopted this amendment in the first quarter of fiscal 2017 and elected to continue to estimate expected forfeitures. The Company is nowalso required to include excess tax benefitsmaintain a consolidated rent-adjusted leverage ratio of not greater than 3.5:1 and deficiencies asto maintain the ratio of consolidated EBITDAR to consolidated interest charges (plus rent) below 2:1. The credit agreement also contains certain customary representations, warranties, affirmative covenants, and events of default (including, among others, an event of default upon the occurrence of a componentchange of income tax expense, rather than a componentcontrol). As of stockholders' equity. Additionally,May 2, 2021, the Company retrospectively adjustedwas in compliance with the covenants of the credit facility.
Mainland China revolving credit facility
In December 2019, the Company entered into an uncommitted and unsecured 130.0 million Chinese Yuan revolving credit facility with terms that are reviewed on an annual basis. The credit facility was increased to 230.0 million Chinese Yuan during 2020. It is comprised of a revolving loan of up to 200.0 million Chinese Yuan and a financial guarantee facility of up to 30.0 million Chinese Yuan, or its consolidated statement of cash flowsequivalent in another currency. Loans are available for the three quarters ended October 30, 2016a period not to reclassify excess tax benefits of $1.3 million from financing activities to operating activities.
In August 2017, the FASB amended ASC 815, Derivatives and Hedging to more closely align hedge accounting with companies' risk management strategies, simplify the application of hedge accounting, and increase transparency asexceed 12 months, at an interest rate equal to the scope and resultsloan prime rate plus a spread of hedging programs. It will make more financial and nonfinancial hedging strategies eligible for hedge accounting. It also amends the presentation and disclosure requirements and changes how companies assess effectiveness. This guidance will be effective for the Company beginning in its first quarter of fiscal 2019, with early application permitted.0.5175%. The Company is currently evaluatingrequired to follow certain covenants. As of May 2, 2021, the impact thatCompany was in compliance with the covenant and there were 0 borrowings or guarantees outstanding under this new guidance may have on its consolidated financial statements.credit facility.
NOTE 3. STOCK-BASED COMPENSATION AND BENEFIT PLANSNote 5. Stock-Based Compensation and Benefit Plans
Stock-based compensation plans
The Company's eligible employees participate in various stock-based compensation plans, which are provided directly by the Company directly.Company.
Stock-based compensation expense charged to income for the plans was $13.0$16.2 million and $12.9$6.6 million for the three quarters ended October 29, 2017first quarter of 2021 and October 30, 2016,2020, respectively. Total unrecognized compensation cost for all stock-based compensation plans was $40.2$132.6 million at October 29, 2017,as of May 2, 2021, which is expected to be recognized over a weighted-average period of 2.32.5 years.

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A summary of the balances of the Company's stock-based compensation plans as of May 2, 2021, and changes during the first quarter then ended, is presented below:
Company stock options,
Stock OptionsPerformance-Based Restricted Stock UnitsRestricted SharesRestricted Stock UnitsRestricted Stock Units
(Liability Accounting)
NumberWeighted-Average Exercise PriceNumberWeighted-Average Grant Date Fair ValueNumberWeighted-Average Grant Date Fair ValueNumberWeighted-Average Grant Date Fair ValueNumberWeighted-Average Fair Value
(In thousands, except per share amounts)
Balance as of January 31, 2021804 $139.27 199 $149.2 $299.09 275 $166.5 15 $328.68 
Granted183 306.71 135 180.26 90 307.55 
Exercised/released40 111.23 166 100.89 117 134.79 
Forfeited/expired154.21 183.74 194.55 
Balance as of May 2, 2021941 $172.88 168 $221.93 $299.09 245 $233.16 15 $335.27 
Exercisable as of May 2, 2021348 $118.98 
The Company's performance-based restricted stock units are awarded to eligible employees and entitle the grantee to receive a maximum of 2 shares of common stock per performance-based restricted stock unit if the Company achieves specified performance goals and the grantee remains employed during the vesting period. The fair value of performance-based restricted stock units is based on the closing price of the Company's common stock on the award date. Expense for performance-based restricted stock units is recognized when it is probable that the performance goal will be achieved.
The grant date fair value of the restricted shares and restricted stock units
A summary is based on the closing price of the Company's common stock option, performance-based restrictedon the award date. Restricted stock unit, restricted share, and restrictedunits that are settled in cash or common stock unit activity asat the election of October 29, 2017, and changes during the first three quarters then ended,employee are remeasured to fair value at the end of each reporting period until settlement. This fair value is presented below:
  Stock Options Performance-Based Restricted Stock Units Restricted Shares Restricted Stock Units
  Number Weighted-Average Exercise Price Number Weighted-Average Grant Date Fair Value Number Weighted-Average Grant Date Fair Value Number Weighted-Average Grant Date Fair Value
  (In thousands, except per share amounts)
Balance at January 29, 2017 918
 $59.20
 390
 $61.05
 14
 $70.54
 360
 $62.99
Granted 614
 52.16
 191
 52.21
 24
 52.38
 332
 52.65
Exercised/released 40
 40.70
 
 
 14
 70.29
 131
 60.74
Forfeited 247
 58.18
 224
 54.72
 3
 51.72
 111
 57.18
Balance at October 29, 2017 1,245
 $56.53
 357
 $60.30
 21
 $52.45
 450
 $57.46
Exercisable at October 29, 2017 350
 $56.14
            
based on the closing price of the Company's common stock on the last business day before each period end.
The grant date fair value of each stock option granted is estimated on the date of grant using the Black-Scholes model. The assumptions used to calculate the fair value of the options granted are evaluated and revised, as necessary, to reflect market conditions and the Company's historical experience. The expected term of the options is based upon the historical experience of similar awards, giving consideration to expectations of future employee behavior. Expected volatility is based upon the historical volatility of the Company's common stock for the period corresponding with the expected term of the options. The risk-free interest rate is based on the U.S. Treasury yield curve for the period corresponding with the expected term of the options. The following are weighted averages of the assumptions that were used in calculating the fair value of stock options granted induring the first three quartersquarter of fiscal 2017:
2021:
Three Quarters Ended
 October 29, 2017First Quarter
Expected term4.00 years
2021
Expected volatilityterm38.28%3.75 years
Expected volatility39.32 %
Risk-free interest rate1.720.50 %
Dividend yield%
The Company's performance-based restricted stock units are awarded to eligible employees and entitle the grantee to receive a maximum of two shares of common stock per performance-based restricted stock unit if the Company achieves specified performance goals and the grantee remains employed during the vesting period. The fair value of performance-based restricted stock units is based on the closing price of the Company's common stock on the award date. Expense for performance-based restricted stock units is recognized when it is probable that the performance goal will be achieved.
The fair value of the restricted shares and restricted stock units is based on the closing price of the Company's common stock on the award date.
Employee share purchase plan
The Company's board of directors and stockholders approved the Company's Employee Share Purchase Plan ("ESPP") in September 2007. Contributions are made by eligible employees, subject to certain limits defined in the ESPP, and the Company matches one-third of the contribution. The maximum number of shares authorized to be purchased under the ESPP is 6.0 million shares. All shares purchased under the ESPP are purchased in the open market. During the first quarter ended October 29, 2017,of 2021, there were 34.219.5 thousand shares purchased.
Defined contribution pension plans
During the second quarter of fiscal 2016, theThe Company began offeringoffers defined contribution pension plans to its eligible employees in Canada and the United States.employees. Participating employees may elect to defer and contribute a portion of their eligible

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compensation to a plan up to limits stated in the plan documents, not to exceed the dollar amounts set by applicable laws. The Company matches 50% to 75% of the contribution depending on the
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participant's length of service, and the contribution is subject to a two year vesting period. The Company's net expense for the defined contribution plans was $3.9$2.8 million and $1.6$2.3 million in the first three quartersquarter of fiscal 20172021 and fiscal 2016,2020, respectively.
NOTE 4. FAIR VALUE MEASUREMENTNote 6. Fair Value Measurement
Fair value is defined as the price that would be received to sell an asset or paid to transfer a liability in an orderly transaction between market participants at the measurement date. Fair value measurements are made using a three-tier fair value hierarchy, which prioritizes the inputs used in measuring fair value:
Level 1 - defined as observable inputs such as quoted prices in active markets;
Level 2 - defined as inputs other than quoted prices in active markets that are either directly or indirectly observable; and
Level 3 - defined as unobservable inputs in which little or no market data exists, therefore requiring an entity to develop its own assumptions.
Assets and liabilities measured at fair value on a recurring basis
The fair value measurement is categorized in its entirety by reference to its lowest level of significant input. As of October 29, 2017,May 2, 2021 and January 31, 2021, the Company held certain assets and liabilities that are required to be measured at fair value on a recurring basis:
May 2, 2021Level 1Level 2Level 3Balance Sheet Classification
(In thousands)
Money market funds$652,482 $652,482 $$Cash and cash equivalents
Term deposits188,594 188,594 Cash and cash equivalents
Forward currency contract assets27,789 27,789 Prepaid expenses and other current assets
Forward currency contract liabilities30,858 30,858 Other current liabilities
  October 29, 2017 Level 1 Level 2 Level 3
  (In thousands)
Net forward currency contract (liabilities) assets $(583) $
 $(583) $
January 31, 2021Level 1Level 2Level 3Balance Sheet Classification
(In thousands)
Money market funds$671,817 $671,817 $$Cash and cash equivalents
Term deposits183,015 183,015 Cash and cash equivalents
Forward currency contract assets17,364 17,364 Prepaid expenses and other current assets
Forward currency contract liabilities18,767 18,767 Other current liabilities
The Company records cash, and cash equivalents, accounts receivable, accounts payable, and accrued liabilities at cost. The carrying values of these instruments approximate their fair value due to their short-term maturities.
In addition toThe Company has short-term, highly liquid investments classified as cash equivalents, which are invested in money market funds, Treasury bills, and term deposits. The Company records cash equivalents at their original purchase prices plus interest that has accrued at the stated rate.
The fair values of the forward currency contract assets and liabilities that are recordeddetermined using observable Level 2 inputs, including foreign currency spot exchange rates, forward pricing curves, and interest rates. The fair values consider the credit risk of the Company and its counterparties. The Company's Master International Swap Dealers Association, Inc., Agreements and other similar arrangements allow net settlements under certain conditions. However, the Company records all derivatives on its consolidated balance sheets at fair value on a recurring basis, the Company has impaired certain long-livedand does not offset derivative assets and recorded them at their estimated fair value on a non-recurring basis. The fair valueliabilities.
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Table of these long-lived assets was determined using Level 3 inputs, principally the present value of the estimated future cash flows expected from their use and eventual disposition.Contents
As a result of the ivivva restructuring, the Company recorded lease termination liabilities of $12.2 million, determined using Level 3 inputs based on remaining lease rentals and reduced by estimated sublease income.
NOTE 5. DERIVATIVE FINANCIAL INSTRUMENTSNote 7. Derivative Financial Instruments
Foreign exchange risk
The Company is exposed to risks associated with changes in foreign currency exchange rates and uses derivative financial instruments to manage its exposure to certain of these foreign currency exchange rate risks. The Company does not enter into derivative contracts for speculative or trading purposes.
The Company currently hedges against changes in the Canadian dollar and Chinese Yuan to the U.S. dollar exchange rate and changes in the Euro and Australian dollar to the Canadian dollar exchange rate using forward currency contracts.
Net investment hedges
The Company is exposed to foreign exchange gains and losses which arise on translation of its foreigninternational subsidiaries' balance sheets into U.S. dollars. These gains and losses are recorded as a foreign currency translation adjustment in accumulated other comprehensive income or loss within stockholders' equity.
The Company holds a significant portion of its assets in Canada and during the three quarters ended October 29, 2017, it enteredenters into forward currency contracts designed to hedge a portion of the foreign currency exposure that arises on translation of a Canadian subsidiary into U.S. dollars. These forward currency contracts are designated as net investment hedges. The effective portions of the hedges are reported in accumulated other comprehensive income or loss and will subsequently be reclassified to net earnings in the period in which the hedged investment is either sold or substantially liquidated. The Company assesses hedge effectiveness based on changes in forward rates. The Company recorded no ineffectiveness from net investment hedges forduring the three quarters ended October 29, 2017.

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2021.
The Company classifies the cash flows at settlement of its net investment hedges within investing activities in the consolidated statements of cash flows.
Derivatives not designated as hedging instruments
The Company is exposed to gains and losses arising from changes in foreign exchange rates associated with transactions which are undertaken by its subsidiaries in currencies other than their functional currency. Such transactions include intercompany transactions and inventory purchases. These transactions result in the recognition of certain foreign currency denominated monetary assets and liabilities which are remeasured to the quarter-end or settlement date exchange rate. The resulting foreign currency gains and losses are recorded in selling, general and administrative expenses.
During the three quarters ended October 29, 2017first quarter of 2021, the Company entered into certain forward currency contracts designed to economically hedge the foreign exchange revaluation gains and losses that are recognized by its Canadian and Chinese subsidiaries on U.S. dollar denominatedspecific monetary assets and liabilities.liabilities denominated in currencies other than the functional currency of the entity. The Company has not applied hedge accounting to these instruments and the change in fair value of these derivatives is recorded within selling, general and administrative expenses.
The Company classifies the cash flows at settlement of its forward currency contracts which are not designated in hedging relationships within operating activities in the consolidated statements of cash flows.
Outstanding notional amounts
The Company had foreign exchange forward contracts outstanding with the following notional amounts:
  October 29, 2017 October 30, 2016
  (In thousands)
Derivatives designated as net investment hedges $50,000
 $
Derivatives not designated in a hedging relationship 40,000
 
The forward currency contracts designated as net investment hedges mature in January 2018.
The forward currency contracts not designated in a hedging relationship mature on different dates between November 2017 and December 2017.
Quantitative disclosures about derivative financial instruments
The Company presents its derivative assets and derivative liabilities at their gross fair values within other prepaid expenses and other current assets and other current liabilities on the consolidated balance sheets. However, the Company's Master International Swap Dealers Association, Inc., Agreements and other similar arrangements allow net settlements under certain conditions. As of October 29, 2017,May 2, 2021, there were derivative assets of $1.2$27.8 million and derivative liabilities of $1.5$30.9 million subject to enforceable netting arrangements.
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The notional amounts and fair values of forward currency contracts were as follows:
May 2, 2021January 31, 2021
Gross NotionalAssetsLiabilitiesGross NotionalAssetsLiabilities
(In thousands)
Derivatives designated as net investment hedges:
Forward currency contracts$754,000 $$28,846 $985,000 $$18,099 
Derivatives not designated in a hedging relationship:
Forward currency contracts857,000 27,789 2,012 1,055,000 17,364 668 
Net derivatives recognized on consolidated balance sheets:
Forward currency contracts$27,789 $30,858 $17,364 $18,767 
  October 29, 2017 October 30, 2016
  (In thousands)
Derivatives designated as net investment hedges, recognized within:    
Other current liabilities $2,902
 $
Derivatives not designated in a hedging relationship, recognized within:    
Other prepaid expenses and other current assets 2,319
 
The forward currency contracts designated as net investment hedges outstanding as of May 2, 2021 mature on different dates between May 2021 and October 2021.

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May 2, 2021 mature on different dates between May 2021 and October 2021.
The pre-tax gains and losses on foreign exchange forward contracts recorded in accumulated other comprehensive income and in the consolidated statement of operations, areor loss were as follows:
  Quarter Ended Three Quarters Ended
  October 29, 2017 October 30, 2016 October 29, 2017 October 30, 2016
  (In thousands)
Derivatives designated as net investment hedges:        
Gain (loss) recognized in other comprehensive income $1,424
 $
 $(7,501) $
Derivatives not designated in a hedging relationship:        
(Loss) gain recognized in selling, general and administrative expenses (1,137) 
 6,497
 
First Quarter
20212020
(In thousands)
Gains (losses) recognized in foreign currency translation adjustment:
Derivatives designated as net investment hedges$(31,986)$28,256 
No gains or losses have been reclassified from accumulated other comprehensive income or loss into net income for derivative financial instruments in a net investment hedging relationship, as the Company has not sold or liquidated (or substantially liquidated) its hedged subsidiary.
The pre-tax net foreign exchange and derivative gains and losses recorded in the consolidated statement of operations were as follows:
First Quarter
20212020
(In thousands)
Gains (losses) recognized in selling, general and administrative expenses:
Foreign exchange gains (losses)$(33,540)$27,742 
Derivatives not designated in a hedging relationship30,592 (27,520)
Net foreign exchange and derivative gains (losses)$(2,948)$222 
Credit risk
The Company is exposed to credit-related losses in the event of nonperformance by the counterparties to the forward currency contracts. The credit risk amount is the Company's unrealized gains on its derivative instruments, based on foreign currency rates at the time of nonperformance.
The Company's forward currency contracts are entered into with large, reputable financial institutions that are monitored by the Company for counterparty risk.
The Company's derivative contracts contain certain credit risk-related contingent features. Under certain circumstances, including an event of default, bankruptcy, termination, and cross default under the Company's revolving credit facility, the Company may be required to make immediate payment for outstanding liabilities under its derivative contracts.
14
NOTE 6. ASSET IMPAIRMENT AND RESTRUCTURING
On June 1, 2017, the Company announced a plan to restructure its ivivva operations. On August 20, 2017, as part of this plan, the Company closed 48 of its 55 ivivva branded company-operated stores. The seven remaining ivivva branded stores remain in operation and are not expected to close. All of the Company's ivivva branded showrooms and other temporary locations have been closed. The Company continues to offer ivivva branded products on its e-commerce websites.
As a result of the closures, the Company recognized aggregate pre-tax charges of $45.4 million during the three quarters ended October 29, 2017. The restructuring was substantially completed during the third quarter of fiscal 2017.

13




A summary of the pre-tax charges recognized during the third quarter and the first three quarters of fiscal 2017 in connection with the Company's restructuring of its ivivva operations is as follows:
  Quarter Ended
 October 29, 2017
 Three Quarters Ended
 October 29, 2017
  (In thousands)
Costs recorded in cost of goods sold:    
Provision to reduce inventories to net realizable value $1,934
 $4,838
Loss (reversal of loss) on committed inventory purchases (2,286) 250
Accelerated depreciation 1,530
 3,753
  1,178
 8,841
Costs recorded in operating expenses:    
Lease termination costs 19,441
 19,884
Impairment of property and equipment 
 11,593
Employee related costs 804
 4,000
Other restructuring costs 762
 1,047
Asset impairment and restructuring costs 21,007
 36,524
Restructuring and related costs $22,185
 $45,365
Income tax recoveries of $5.8 million and $11.9 million were recorded on the above items in the third quarter and the first three quarters of fiscal 2017, respectively. These income tax recoveries are based on the expected annual tax rate of the applicable tax jurisdictions.
Costs recorded in cost of goods sold
During the first three quarters of fiscal 2017, the Company recognized expenses of $8.8 million in cost of goods sold as a result of the restructuring of its ivivva operations. This included $4.8 million to reduce inventories to their estimated net realizable value, and $0.3 million for the losses the Company expects to incur on certain firm inventory and fabric purchase commitments. The liability for the expected losses is included within accrued inventory liabilities on the consolidated balance sheets.
During the second and third quarters of fiscal 2017, the Company took delivery of inventory that it had previously committed to purchase. As a result, there was a reduction in the Company's liability for expected losses on committed inventory purchases and a corresponding increase in its provision to reduce inventories to net realizable value.
The Company also recorded accelerated depreciation charges of $3.8 million during the first three quarters of fiscal 2017, primarily related to leasehold improvements and furniture and fixtures for stores that closed during the third quarter of fiscal 2017.
Costs recorded in operating expenses
The Company recognized asset impairment and restructuring costs of $36.5 million during the first three quarters of fiscal 2017 as a result of the restructuring of its ivivva operations.
As a result of the plan to close the majority of the ivivva branded locations, the long-lived assets of each ivivva branded location were tested for impairment as of April 30, 2017. For impaired locations, a loss was recognized representing the difference between the net book value of the long-lived assets and their estimated fair value. Impairment losses totaling $11.6 million were recognized during the first quarter of fiscal 2017. These losses primarily relate to leasehold improvements and furniture and fixtures of the company-operated stores segment. These assets were retired during the third quarter of fiscal 2017 in conjunction with the closures of the company-operated stores.
The fair value of the long-lived assets for each store was determined using Level 3 inputs, principally the present value of the estimated future cash flows expected from their use and eventual disposition.
During the first three quarters of fiscal 2017, the Company recognized employee related expenses as a result of the restructuring of $4.0 million.

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The Company recognized lease termination costs of $19.9 million during the first three quarters of fiscal 2017. As of October 29, 2017, the Company had lease termination liabilities of $12.2 million. During the first three quarters of fiscal 2017, the Company also recognized other restructuring costs of $1.0 million.
NOTE 7. INCOME TAXES
As disclosed in Note 15 to the audited consolidated financial statements included in Item 8 of the Company's fiscal 2016 Annual Report on Form 10-K filed with the SEC on March 29, 2017, the Company finalized a bilateral Advance Pricing Arrangement ("APA") with the Internal Revenue Service ("IRS") and the Canada Revenue Agency ("CRA") during fiscal 2016.
The results for the quarter and three quarters ended October 29, 2017 did not include any discrete items or adjustments related to the APA.
The results for the quarter and three quarters ended October 30, 2016 included net interest expenses of $0.2 million and $1.7 million, respectively, that were recorded in other income (expense), net, and net income tax recoveries of $4.0 million and $11.6 million, respectively, related to the expected outcome of the APA and taxes associated with the anticipated repatriation of foreign earnings.
NOTENote 8. EARNINGS PER SHAREEarnings Per Share
The details of the computation of basic and diluted earnings per share are as follows:
 Quarter Ended Three Quarters EndedFirst Quarter
 October 29, 2017 October 30, 2016 October 29, 2017 October 30, 201620212020
 (In thousands, except per share amounts)(In thousands, except per share amounts)
Net income $58,944
 $68,285
 $138,901
 $167,246
Net income$144,956 $28,632 
Basic weighted-average number of shares outstanding 135,364
 137,033
 136,191
 137,095
Basic weighted-average number of shares outstanding130,358 130,251 
Assumed conversion of dilutive stock options and awards 214
 204
 166
 226
Assumed conversion of dilutive stock options and awards626 552 
Diluted weighted-average number of shares outstanding 135,578
 137,237
 136,357
 137,321
Diluted weighted-average number of shares outstanding130,984 130,803 
Basic earnings per share $0.44
 $0.50
 $1.02
 $1.22
Basic earnings per share$1.11 $0.22 
Diluted earnings per share $0.43
 $0.50
 $1.02
 $1.22
Diluted earnings per share$1.11 $0.22 
The Company's calculation of weighted-average shares includes the common stock of the Company as well as the exchangeable shares. Exchangeable shares are the equivalent of common shares in all material respects. All classes of stock have, in effect, the same rights and share equally in undistributed net income. For each of the threefirst quarters ended October 29, 2017of 2021 and October 30, 2016, 0.2 million and2020, 0.1 million stock options and awards respectively, were anti-dilutive to earnings per share and therefore have been excluded from the computation of diluted earnings per share.
On June 11, 2014,January 31, 2019, the Company's board of directors approved a stock repurchase program for up to repurchase shares$500.0 million of the Company's common stock up to an aggregate value of $450.0 million. This stock repurchase program was completed duringshares on the second quarter of fiscal 2016.
open market or in privately negotiated transactions. On December 1, 2016,2020, the Company's board of directors approved a program to repurchase sharesan increase in the remaining authorization of the Company's commonexisting stock uprepurchase program from $263.6 million to an aggregate value of $100.0$500.0 million. The common stock wasrepurchase plan has no time limit and does not require the repurchase of a minimum number of shares. Common shares repurchased inon the open market are at prevailing market prices, including under plans complying with the provisions of Rule 10b5-1 and Rule 10b-18 of the Securities Exchange Act of 1934, with the1934. The timing and actual number of common shares to be repurchased dependingwill depend upon market conditions, eligibility to trade, and other factors. This stock repurchasefactors, in accordance with Securities and Exchange Commission requirements. As of May 2, 2021, the remaining value of shares available to be repurchased under this program was completed during the third quarter of fiscal 2017.$416.2 million.
During the three quarters ended October 29, 2017first quarter of 2021 and October 30, 2016, 1.82020, 0.3 million and 0.4 million shares, respectively, were repurchased under the program at a total cost of $99.3$83.8 million and $28.6$63.7 million, respectively.
Subsequent to May 2, 2021, and up to May 28, 2021, 0.1 million shares were repurchased at a total cost of $40.4 million.
NOTENote 9. SUPPLEMENTARY FINANCIAL INFORMATION
For the quarters ended October 29, 2017 and October 30, 2016, there were net foreign exchange and derivative revaluation gains of $2.7 million and $4.3 million, respectively, included within selling, general and administrative expenses.
For the three quarters ended October 29, 2017 and October 30, 2016, there were net foreign exchange and derivative revaluation gains of $6.9 million and losses of $4.1 million, respectively, included within selling, general and administrative expenses.

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Supplementary Financial Information
A summary of certain consolidated balance sheet accounts is as follows:
  October 29,
2017
 January 29,
2017
  (In thousands)
Inventories:    
Finished goods $412,648
 $306,087
Provision to reduce inventories to net realizable value (15,756) (7,655)
  $396,892
 $298,432
Property and equipment, net:    
Land $79,852
 $78,561
Buildings 38,144
 32,174
Leasehold improvements 289,775
 273,801
Furniture and fixtures 88,545
 84,479
Computer hardware 63,882
 58,270
Computer software 199,601
 160,835
Equipment and vehicles 14,858
 13,704
Accumulated depreciation and impairment (334,254) (278,325)
  $440,403
 $423,499
Goodwill and intangible assets, net:    
Goodwill $25,496
 $25,496
Changes in foreign currency exchange rates (1,156) (1,263)
  24,340
 24,233
Intangibles - reacquired franchise rights 10,150
 10,150
Accumulated amortization (10,009) (9,807)
Changes in foreign currency exchange rates (5) (19)
  136
 324
  $24,476
 $24,557
Other non-current assets:    
Security deposits $10,484
 $9,009
Deferred lease assets 10,099
 10,560
Other 9,056
 923
  $29,639
 $20,492
Other current liabilities:    
Accrued duty, freight, and other operating expenses $42,923
 $27,477
Sales tax collected 11,686
 10,182
Accrued rent 5,620
 5,562
Other 11,361
 9,340
  $71,590
 $52,561
Other non-current liabilities:    
Deferred lease liabilities $26,763
 $26,648
Tenant inducements 26,199
 21,668
Other 5,634
 
  $58,596
 $48,316
As of October 29, 2017, as a result of the restructuring of its ivivva operations, the Company had a provision of $4.8 million to reduce the carrying value of certain ivivva branded finished goods inventories to their estimated net realizable value. In addition, the Company had a liability for the losses it expects to incur on certain firm inventory and fabric purchase commitments of $0.3 million. This liability is included within accrued inventory liabilities on the consolidated balance sheets.

May 2,
2021
January 31,
2021
(In thousands)
Inventories:
Inventories, at cost$768,599 $678,200 
Provision to reduce inventories to net realizable value(35,709)(30,970)
$732,890 $647,230 
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May 2,
2021
January 31,
2021
(In thousands)
Prepaid expenses and other current assets:
Prepaid expenses$94,846 $82,164 
Forward currency contract assets27,789 17,364 
Other current assets22,109 25,579 
$144,744 $125,107 
Property and equipment, net:
Land$77,116 $74,261 
Buildings31,671 30,870 
Leasehold improvements613,609 583,305 
Furniture and fixtures118,911 117,334 
Computer hardware123,682 116,239 
Computer software458,430 427,313 
Equipment and vehicles18,993 17,105 
Work in progress73,118 69,847 
Property and equipment, gross1,515,530 1,436,274 
Accumulated depreciation(740,845)(690,587)
$774,685 $745,687 
Other non-current assets:
Cloud computing arrangement implementation costs$78,721 $74,631 
Security deposits23,027 23,154 
Other9,034 8,841 
$110,782 $106,626 
Other accrued liabilities
Accrued freight and other operating expenses$131,515 $97,335 
Accrued duty23,405 17,404 
Sales return allowances23,665 32,560 
Sales tax collected18,489 15,246 
Accrued capital expenditures9,003 8,653 
Forward currency contract liabilities30,858 18,766 
Accrued rent9,419 8,559 
Other12,288 13,388 
$258,642 $211,911 
Please refer to
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Note 6 of these unaudited interim consolidated financial statements for further details regarding the ivivva restructuring plans, including impairment of property and equipment, net which was recorded during the first quarter of fiscal 2017.10. Segmented Information
NOTE 10. SEGMENT REPORTING
The Company applies ASC Topic 280, Segment Reporting ("ASC 280"), in determining reportableCompany's segments for its financial statement disclosure. The Company reports segmentsare based on the financial information it uses in managing its business. The Company'sbusiness and comprise two reportable segments are comprised ofsegments: (i) company-operated stores and (ii) direct to consumer. Direct to consumer represents sales from the Company's e-commerce websites. Outlets, showrooms,The remainder of its operations which includes outlets, temporary locations, sales to wholesale accounts, license and supply arrangements, and warehouse saleMIRROR are included within Other.
First Quarter
20212020
(In thousands)
Net revenue:
Company-operated stores$536,584 $259,970 
Direct to consumer545,089 352,039 
Other144,792 39,953 
$1,226,465 $651,962 
Segmented income from operations:
Company-operated stores$99,148 $(30,154)
Direct to consumer236,933 156,947 
Other14,506 (269)
350,587 126,524 
General corporate expense146,907 91,705 
Amortization of intangible assets2,195 23 
Acquisition-related expenses7,664 2,045 
Income from operations193,821 32,751 
Other income (expense), net227 1,174 
Income before income tax expense$194,048 $33,925 
Capital expenditures:
Company-operated stores$18,565 $33,819 
Direct to consumer26,581 2,298 
Corporate and other19,079 15,984 
$64,225 $52,101 
Depreciation and amortization:
Company-operated stores$26,800 $25,628 
Direct to consumer5,748 2,684 
Corporate and other17,937 15,220 
$50,485 $43,532 
Note 11. Net Revenue by Geography and Category
The following table disaggregates the Company's net revenue have been combined into other. Information for these segments is detailed in the table below:by geographic area.
  Quarter Ended Three Quarters Ended
  October 29, 2017 October 30, 2016 October 29, 2017 October 30, 2016
  (In thousands)
Net revenue:        
Company-operated stores $425,084
 $393,506
 $1,218,127
 $1,133,599
Direct to consumer 131,181
 104,013
 341,453
 288,978
Other 62,753
 46,897
 160,799
 131,875
  $619,018
 $544,416
 $1,720,379
 $1,554,452
Income from operations before general corporate expense:        
Company-operated stores $97,015
 $91,497
 $267,178
 $245,056
Direct to consumer 52,201
 43,588
 127,746
 114,744
Other 9,319
 5,709
 19,076
 12,430
  158,535
 140,794
 414,000
 372,230
General corporate expense 50,762
 47,819
 168,912
 147,707
Restructuring and related costs 22,185
 
 45,365
 
Income from operations 85,588
 92,975
 199,723
 224,523
Other income (expense), net 1,052
 628
 2,771
 720
Income before income tax expense $86,640
 $93,603
 $202,494
 $225,243
         
Capital expenditures:        
Company-operated stores $29,747
 $18,932
 $53,549
 $47,197
Direct to consumer 7,582
 3,711
 16,423
 9,425
Corporate and other 19,910
 12,263
 37,156
 49,546
  $57,239
 $34,906
 $107,128
 $106,168
Depreciation and amortization:        
Company-operated stores $16,549
 $15,735
 $47,630
 $44,030
Direct to consumer 3,740
 1,854
 10,087
 4,908
Corporate and other 8,271
 6,370
 22,412
 14,703
  $28,560
 $23,959
 $80,129
 $63,641
First Quarter
20212020
(In thousands)
United States$849,614 $459,352 
Canada167,729 99,497 
Outside of North America209,122 93,113 
$1,226,465 $651,962 
The accelerated depreciation related tofollowing table disaggregates the restructuringCompany's net revenue by category. During the fourth quarter of 2020, the ivivva operations is included in corporate and other in the above breakdownCompany determined that a portion of depreciation and amortization.certain sales returns which had been recorded within Other categories were more

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appropriately classified within Women's product and Men's product. Accordingly, comparative figures have been reclassified to conform to the presentation adopted for the current year.
NOTE 11. LEGAL PROCEEDINGS
First Quarter
20212020
(In thousands)
Women's product$849,645 $477,627 
Men's product274,307 128,391 
Other categories102,513 45,944 
$1,226,465 $651,962 
Note 12. Legal Proceedings and Other Contingencies
In addition to the legal matterproceedings described below, the Company is, from time to time, involved in routine legal matters, and audits and inspections by governmental agencies and other third parties which are incidental to the conduct of its business, includingbusiness. This includes legal matters such as initiation and defense of proceedings to protect intellectual property rights, personal injury claims, product liability claims, employment claims, and similar matters. The Company believes the ultimate resolution of any such current proceedinglegal proceedings, audits, and inspections will not have a material adverse effect on its consolidated balance sheets, results of operations or cash flows. The Company has recognized immaterial provisions related to the expected outcome of legal proceedings.
On October 9, 2015, certain current andIn March 2020, a former hourly employeesretail employee filed a representative action in the Los Angeles Superior Court alleging violation of the Private Attorney General Act ("PAGA") based on purported California labor code violations including failure to pay wages, failure to pay overtime, failure to provide accurate itemized statements, and failure to provide meal and rest periods. The plaintiff is seeking to recover civil penalties under PAGA. The Company intends to vigorously defend this matter.
In April 2020, Aliign Activation Wear, LLC filed a class action lawsuit in the Supreme Court of New York entitled Rebecca Gathmann-Landini et al v. lululemon USA inc. On December 2, 2015, the case was moved to the United States District Court for the EasternCentral District of New York.California alleging federal trademark infringement, false designation of origin and unfair competition. The lawsuit alleges that the Company violated various New York labor codes by failing to pay all earned wages, including overtime compensation. The plaintiffs areplaintiff is seeking an unspecified amount of damages.injunctive relief, monetary damages and declaratory relief. The Company intends to vigorously defend this matter.
NOTE 12. SUBSEQUENT EVENT
In April 2021, DISH Technologies L.L.C., and Sling TV L.L.C. (DISH) filed a complaint in the United States District Court for the District of Delaware and, along with DISH DBS Corporation, also with the United States International Trade Commission (ITC) under Section 337 of the Tariff Act of 1930 against the Company and its Curiouser Products subsidiary (MIRROR), along with ICON Health & Fitness, Inc., FreeMotion Fitness, Inc., NordicTrack, Inc., and Peloton Interactive, Inc., alleging infringement of various patents related to fitness devices containing internet-streaming enabled video displays. In the ITC complaint, DISH seeks an exclusion order barring the importation of MIRROR fitness devices, streaming components and systems containing components that infringe one or more of the asserted patents as well as a cease and desist order preventing the Company from carrying out commercial activities within the United States related to those products. In the District of Delaware complaint, DISH is seeking an order permanently enjoining the Company from infringing the asserted patents, an award of damages for the infringement of the asserted patents, and an award of damages for lost sales. The Company evaluates events or transactions that occur afterhas moved to extend the balance sheet date throughto respond to the date whichITC complaint from June 7, 2021 to June 18, 2021. The Company has also moved to stay the financial statements are issued, for potential recognition or disclosure in its unaudited interim consolidated financial statements in accordance with ASC Topic 855, Subsequent Events ("ASC 855").
On November 29, 2017, the Company's boardDistrict of directors approved a stock repurchase program for up to $200 million of its common shares in the open market at prevailing market prices, including under plans complying with the provisions of Rule 10b5-1 and Rule 10b-18Delaware litigation pending resolution of the Securities Exchange Act of 1934.ITC investigation. The timing and actual number of common sharesCompany intends to be repurchased will depend upon market conditions, eligibility to trade, and other factors, in accordance with Securities and Exchange Commission requirements, and the repurchase program is expected to be completed in two years. Shares may be repurchased from time to time on the open market, through block trades or otherwise. Purchases may be started or stopped at any time without prior notice depending on market conditions and other factors.vigorously defend this matter.
ITEM 2. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS
Some of the statements contained in this Form 10-Q and any documents incorporated herein by reference constitute forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933 and Section 21E of the Private Securities Litigation ReformExchange Act of 1995.1934. All statements, other than statements of historical facts, included or incorporated in this Form 10-Q are forward-looking statements, particularly statements which relate to expectations, beliefs, projections, future plans and strategies, anticipated events or trends and similar expressions concerning matters that are not historical facts, such as statements regarding our future financial condition or results of operations, the impact of the COVID-19 pandemic on our business and results of operations, expectations related to our acquisition of MIRROR, our prospects and strategies for future growth, the development and introduction of new products, and the implementation of our marketing and branding strategies. In many cases, you can identify forward-looking statements by terms such as "may," "will," "should," "expects," "plans," "anticipates," "believes," "estimates," "intends," "predicts," "potential" or the negative of these terms or other comparable terminology.
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The forward-looking statements contained in this Form 10-Q and any documents incorporated herein by reference reflect our current views about future events and are subject to risks, uncertainties, assumptions, and changes in circumstances that may cause events or our actual activities or results to differ significantly from those expressed in any forward-looking statement. Although we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee future events, results, actions, levels of activity, performance, or achievements. Readers are cautioned not to place undue reliance on these forward-looking statements. A number of important factors could cause actual results to differ materially from those indicated by the forward-looking statements, including, but not limited to, those factors described in "Risk Factors" and elsewhere in this report.
The forward-looking statements contained in this Form 10-Q reflect our views and assumptions only as of the date of this Form 10-Q and are expressly qualified in their entirety by the cautionary statements included in this Form 10-Q. Except as required by applicable securities law, we undertake no obligation to update any forward-looking statement to reflect events or circumstances after the date on which the statement is made or to reflect the occurrence of unanticipated events.
This information should be read in conjunction with the unaudited interim consolidated financial statements and the notes included in Item 1 of Part I of this Quarterly Report on Form 10-Q and the audited consolidated financial statements and notes, and Management's Discussion and Analysis of Financial Condition and Results of Operations, contained in our fiscal 20162020 Annual Report on Form 10-K filed with the SEC on March 29, 2017.30, 2021. Fiscal 2021 and fiscal 2020 are referred to as "2021," and "2020," respectively. The first quarter of 2021 and 2020 ended on May 2, 2021 and May 3, 2020, respectively. Components of management's discussion and analysis of financial condition and results of operations include:

Overview and COVID-19 Update
Financial Highlights
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TableQuarter-to-Date Results of ContentsOperations

Comparable Store Sales and Total Comparable Sales

Non-GAAP Financial Measures
Seasonality
Liquidity and Capital Resources
Revolving Credit Facilities
Off-Balance Sheet Arrangements
Critical Accounting Policies and Estimates
Operating Locations
We disclose material non-public information through one or more of the following channels: our investor relations website (http://investor.lululemon.com/), the social media channels identified on our investor relations website, press releases, SEC filings, public conference calls, and webcasts.
Overview
lululemon athletica inc. is principally a designer, distributor, and retailer of healthy lifestyle inspired athletic apparel.apparel and accessories. We have a vision to be the experiential brand that ignites a community of people through sweat, grow, and connect, which we call "living the sweatlife." Since our inception, we have developedfostered a distinctive corporate culture, andculture; we have a mission to produce products which create transformational experiences for people to live happy, healthy, fun lives. We promote a set of core values in our business which include taking personal responsibility, nurturing entrepreneurial spirit, acting with honesty and courage, valuing connection and inclusion, and choosing to have fun. These core values attract passionate and motivated employees who are driven to succeedachieve personal and professional goals, and share our purpose of "elevating"to elevate the world from mediocrity to greatness.by unleashing the full potential within every one of us."
Our healthy lifestyle inspired athletic apparel and accessories are marketed under the lululemon brand. We offer a comprehensive line of apparel and accessories for women and men. We also offer activewear for girls under our ivivva brand name.accessories. Our apparel assortment includes items such as pants, shorts, tops, and jackets designed for a healthy lifestyle andincluding athletic activities such as yoga, running, training, and most other sweaty pursuits. We also offer apparel designed for being On the Move and fitness-related accessories, includingaccessories. We expect to continue to broaden our merchandise offerings through expansion across these product areas.
During the second quarter of 2020, we acquired Curiouser Products Inc., dba MIRROR. MIRROR is an arrayin-home fitness company with an interactive workout platform that features live and on-demand classes. The acquisition of items such as bags, socks, underwear, yoga mats,MIRROR bolsters our digital sweatlife offerings and water bottles.brings immersive and personalized in-home sweat and mindfulness content to new and existing lululemon guests.
On June 1, 2017, we announced a plan
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COVID-19 Update
COVID-19 continues to restructureimpact the global economy, result in disruption and volatility, and cause changes in consumer demand and behavior. While most of our ivivva operations to a primarily e-commerce focused business, with a select number of stores remaining in key communities across North America. The restructuring was substantially completed duringretail locations remained open throughout the thirdfirst quarter of fiscal 2017. On August 20, 2017,2021, certain locations were temporarily closed based on government and health authority guidance in those markets, including in parts of Europe and Canada, as a partwell as other markets.
In accordance with relevant government and health authority guidance, we continue to operate our distribution centers and retail locations with restrictive and precautionary measures in place. These measures are market dependent and can include restricted occupancy levels, physical distancing, enhanced cleaning and sanitation, and reduced operating hours.
Governments and public health officials around the world have imposed and continue to impose restrictions and to recommend precautions to mitigate the spread of the restructuring plan,virus. These restrictions are not coordinated among various markets and we closed 48believe we will continue to experience differing levels of disruption and volatility, market by market.
Prior to the COVID-19 pandemic, guest shopping preferences were shifting towards digital platforms and we had been investing in our websites, mobile apps, and omni-channel capabilities. We believe COVID-19 further shifted guest shopping behavior and we have seen significant increases in traffic to our websites and digital apps. This increased traffic contributed to the significant growth in our direct to consumer net revenue in 2020 and in the first quarter of 2021. While we expect our direct to consumer business to grow in fiscal 2021, we expect the year over year growth rate to moderate compared to 2020.
There remains significant uncertainty regarding the extent and duration of the impact that COVID-19 will have on our operations. Continued proliferation of the virus, resurgence, or the emergence of new variants may result in further or prolonged closures of our 55 ivivva branded company-operated stores. The seven remaining ivivva branded stores remainretail locations and distribution centers, reduce operating hours, interrupt our supply chain, cause changes in operationguest behavior, and reduce discretionary spending. Such factors are not expected to close. All ofbeyond our ivivva branded showroomscontrol and other temporary locations have been closed. We continue to offer ivivva branded products on our e-commerce websites.could elicit further actions and recommendations from governments and public health authorities.
Financial Highlights
The summary below provides both GAAP and adjusted non-GAAP financial measures. In connection withFor the restructuring of our ivivva operations, we recognized pre-tax costs totaling $22.2 million in the thirdfirst quarter of fiscal 2017. The adjusted financial measures exclude these charges and their related tax effects, and also exclude certain discrete items related to our transfer pricing arrangements and taxes on repatriation of foreign earnings which were recognized during the third quarter of fiscal 2016.
For the third quarter of fiscal 2017,2021, compared to the thirdfirst quarter of fiscal 2016:2020:
Net revenue increased 14%88% to $619.0 million.$1.2 billion. On a constant dollar basis, net revenue increased 12%83%.
Total comparable sales, which includes comparable store sales and directCompany-operated stores net revenue increased 106% to $536.6 million.
Direct to consumer net revenue increased 8%. On55% to 545.1 million, or increased 50% on a constant dollar basis, total comparable sales increased 7%.basis.
Comparable store sales increased 2%, or increased 1% on a constant dollar basis.
Direct to consumer net revenue increased 26%, or increased 25% on a constant dollar basis.
Gross profit increased 16%109% to $322.0$700.3 million. Adjusted gross profit increased 16% to $323.1 million.
Gross margin increased 90580 basis points to 52.0%57.1%. Adjusted gross
Income from operations increased 492% to $193.8 million.
Operating margin increased 1101,080 basis points to 52.2%15.8%.
Income from operations decreased 8% to $85.6 million. Adjusted income from operations increased 16% to $107.8 million.
Operating margin decreased 330 basis points to 13.8%. Adjusted operating margin increased 30 basis points to 17.4%.
Income tax expense increased 9%827% to $27.7$49.1 million. Our effective tax rate for the thirdfirst quarter of fiscal 20172021 was 32.0%25.3% compared to 27.0%15.6% for the thirdfirst quarter of fiscal 2016. The adjusted effective tax rate was 30.8% in the third quarter of fiscal 2017 compared to 31.3% in the third quarter of fiscal 2016.2020.
Diluted earnings per share were $0.43$1.11 compared to $0.50$0.22 in the thirdfirst quarter of fiscal 2016. Adjusted2020. This includes $7.3 million and $2.0 million of after-tax costs related to the MIRROR acquisition in the first quarter of 2021 and 2020, respectively, which reduced diluted earnings per share were $0.56 forby $0.05 and $0.01 in the thirdfirst quarter of fiscal 2017 compared to $0.47 for the third quarter of fiscal 2016.2021 and 2020, respectively.
Refer to the non-GAAP reconciliation tables contained in the "Results of Operations""Non-GAAP Financial Measures" section of this "ItemItem 2. Management's Discussion and Analysis of Financial Condition and Results of Operations" for reconciliations between constant dollar changes in net revenue total comparable sales, comparable store sales, and direct to consumer net revenue and adjusted

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gross profit, gross margin, income from operations, operating margin, effective tax rates, and diluted earnings per share, and the most directly comparable measures calculated in accordance with GAAP.
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Quarter-to-Date Results of Operations
ThirdOperations: First Quarter Results
The following table summarizes key components of our results of operations for the quarters ended October 29, 2017 and October 30, 2016. The percentages are presented as a percentage of net revenue.periods indicated:
 Quarter Ended First Quarter
 October 29, 2017 October 30, 2016
October 29, 2017 October 30, 2016 2021202020212020
 (In thousands) (Percentages) (In thousands)(Percentage of net revenue)
Net revenue $619,018
 $544,416
 100.0% 100.0%Net revenue$1,226,465 $651,962 100.0 %100.0 %
Cost of goods sold 297,056
 265,990
 48.0
 48.9
Cost of goods sold526,151 317,560 42.9 48.7 
Gross profit 321,962
 278,426
 52.0
 51.1
Gross profit700,314 334,402 57.1 51.3 
Selling, general and administrative expenses 215,367
 185,451
 34.8
 34.1
Selling, general and administrative expenses496,634 299,583 40.5 46.0 
Asset impairment and restructuring costs 21,007
 
 3.4
 
Amortization of intangible assetsAmortization of intangible assets2,195 23 0.2 — 
Acquisition-related expensesAcquisition-related expenses7,664 2,045 0.6 0.3 
Income from operations 85,588
 92,975
 13.8
 17.1
Income from operations193,821 32,751 15.8 5.0 
Other income (expense), net 1,052
 628
 0.2
 0.1
Other income (expense), net227 1,174 — 0.2 
Income before income tax expense 86,640
 93,603
 14.0
 17.2
Income before income tax expense194,048 33,925 15.8 5.2 
Income tax expense 27,696
 25,318
 4.5
 4.7
Income tax expense49,092 5,293 4.0 0.8 
Net income $58,944
 $68,285
 9.5% 12.5%Net income$144,956 $28,632 11.8 %4.4 %
Net Revenue
Net revenue increased $74.6$574.5 million, or 14%88%, to $619.0$1.2 billion for the first quarter of 2021 from $652.0 million for the thirdfirst quarter of fiscal 2017 from $544.4 million for the third quarter of fiscal 2016.2020. On a constant dollar basis, assuming the average exchange rates for the thirdfirst quarter of fiscal 20172021 remained constant with the average exchange rates for the thirdfirst quarter of fiscal 2016,2020, net revenue increased $67.8$541.1 million, or 12%83%.
The increase in net revenue was primarily due to increased company-operated store and other net revenue, generated by new company-operated storesprimarily due to retail locations that were temporarily closed during the first quarter of 2020, as well as increased directa result of COVID-19, being open during the first quarter of 2021. Direct to consumer net revenue. Total comparable sales, which includes comparable store sales and directrevenue also increased, partially due to consumer, increased 8%a shift in the third quarter of fiscal 2017 compared to the third quarter of fiscal 2016. Total comparable sales increased 7% onway guests are shopping as a constant dollar basis.result COVID-19.
Net revenue on a segment basis for the quarters ended October 29, 2017first quarter of 2021 and October 30, 20162020 is summarized below. The percentages are presented as a percentage of total net revenue.
 First Quarter
 2021202020212020Year over year change
 (In thousands)(Percentages)(In thousands)(Percentages)
Company-operated stores$536,584 $259,970 43.8 %39.9 %$276,614 106.4 %
Direct to consumer545,089 352,039 44.4 54.0 193,050 54.8 
Other144,792 39,953 11.8 6.1 104,839 262.4 
Net revenue$1,226,465 $651,962 100.0 %100.0 %$574,503 88.1 %
  Quarter Ended
  October 29, 2017 October 30, 2016 October 29, 2017 October 30, 2016
  (In thousands) (Percentages)
Company-operated stores $425,084
 $393,506
 68.7% 72.3%
Direct to consumer 131,181
 104,013
 21.2
 19.1
Other 62,753
 46,897
 10.1
 8.6
Net revenue $619,018
 $544,416
 100.0% 100.0%
Company-Operated Stores. Net revenue from our company-operated stores segment increased $31.6 million, or 8%, to $425.1 million in the third quarter of fiscal 2017 from $393.5 million in the third quarter of fiscal 2016. The following contributed to the increase in net revenue from our company-operated stores segment:
Net revenue from company-operatedwas primarily due to most of our stores we opened or significantly expanded subsequent to October 30, 2016,being open for the entire first quarter of 2021. All of our stores in North America, Europe, and therefore not includedcertain countries in comparable store sales, contributed $33.7 million toAsia Pacific were closed for a significant portion of the increase.first quarter of 2020 as a result of COVID-19. We opened 4634 net new lululemon branded company-operated stores since the thirdfirst quarter of fiscal 2016, including 302020 which also contributed to the increase in net revenue. This included 16 stores in Asia Pacific, 15 stores in North America, 13 stores in Asia Pacific, and three stores in Europe.

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A comparable store sales increase of 2% in the third quarter of fiscal 2017 comparedDirect to the third quarter of fiscal 2016 resulted in a $6.6 million increaseConsumer. Direct to consumer net revenue. Comparable store salesrevenue increased 1%55%, or $3.0 millionand increased 50% on a constant dollar basis. The increase in comparable store sales was primarily a result of improved conversion rates and increased dollar value per transaction. This was partially offset by a decrease in store traffic, due in part to shifting retail traffic trends from in-store to online.
The closure of 48 of our ivivva branded company-operated stores as part of the restructuring of our ivivva operations in the third quarter of fiscal 2017 reduced our net revenue from company-operated stores by $8.8 million compared to the third quarter of fiscal 2016.
Direct to Consumer. Net revenue from our direct to consumer segment increased $27.2 million, or 26%, to $131.2 million in the third quarter of fiscal 2017 from $104.0 million in the third quarter of fiscal 2016. Direct to consumer net revenue increased 25% on a constant dollar basis. This was primarily a result of increased website traffic, increasedas well as improved conversion rates and an increase in dollar value per transaction, and improved conversion rates.
Other. Net revenue from our other segment increased $15.9 million, or 34%,transaction. The increase in traffic was partially due to $62.7 milliona shift in the third quarter of fiscal 2017 from $46.9 million in the third quarter of fiscal 2016. This increase was primarily theway guests are shopping as a result of an increased number of outlets and increased net revenue at existing outlets during the third quarter of fiscal 2017 compared to the third quarter of fiscal 2016. There was also an increase in net revenue from warehouse sales and temporary locations.COVID-19.
Other channels. The increase in net revenue from our other segmentchannels was partially offset by lower net revenue from showrooms, primarily due to most of our temporary retail locations and outlets being open for the entire first quarter of 2021. All of our retail locations in North America, Europe, and certain countries in Asia Pacific were closed for a decreased numbersignificant portion of showrooms openthe first quarter of 2020, as a result of COVID-19. Net revenue from MIRROR, which we acquired during the thirdsecond quarter of fiscal 2017 compared2020, also contributed to the third quarterincrease in other net revenue.
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Gross Profit
Gross profit increased $43.5 million, or 16%, to $322.0 million for the third quarter of fiscal 2017 from $278.4 million for the third quarter of fiscal 2016.
First Quarter
20212020Year over year change
(In thousands)(In thousands)(Percentage)
Gross profit$700,314 $334,402 $365,912 109.4 %
Gross margin57.1 %51.3 %580 basis points
Gross profit as a percentage of net revenue, or gross margin, increased 90 basis points to 52.0% in the third quarter of fiscal 2017 from 51.1% in the third quarter of fiscal 2016. The increase in gross margin was primarily the result of:
an increase in product margin of 70 basis points which was primarily due to a favorable mix of higher margin product and lower product costs, partially offset by higher markdowns;
a decrease in fixeddepreciation and occupancy costs including occupancy and depreciation costs andas a percentage of net revenue of 540 basis points, driven primarily by the increase in net revenue;
a decrease in costs related to our product departments and supply chain departments,our distribution centers as a percentage of 20net revenue of 100 basis points;points, primarily due to the increase in net revenue; and
a favorable impact of foreign exchange rates of 2050 basis points.
ThisThe increase in gross margin was partially offset by accelerated depreciation charges relateda decrease in product margin of 110 basis points, primarily due to the restructuring of our ivivva operations of 20 basis points.
During the third quarter of fiscal 2017,higher air freight costs as a result of the restructuring of our ivivva operations, we recognizedCOVID-19 impacts on logistics availability and costs, totaling $1.2 million within costs of goods sold, as outlined in Note 6 to the unaudited interim consolidated financial statements included in Item 1 of Part I of this report. These costs primarily related to accelerated depreciation on leasehold improvementspartially offset by lower markdowns and furniture and fittings for stores which were closed during the third quarter of fiscal 2017. Excluding these charges, adjusted gross profit increased 16% to $323.1 million, and adjusted gross margin increased 110 basis points to 52.2% compared to the third quarter of fiscal 2016.inventory provision expenses.
Selling, General and Administrative Expenses
Selling, general and administrative expenses increased $29.9 million, or 16%, to $215.4 million in the third quarter of fiscal 2017 from $185.5 million in the third quarter of fiscal 2016.
First Quarter
20212020Year over year change
(In thousands)(In thousands)(Percentage)
Selling, general and administrative expenses$496,634 $299,583 $197,051 65.8 %
Selling, general and administrative expenses as a percentage of net revenue40.5 %46.0 %(550) basis points
The increase in selling, general and administrative expenses was primarily due to:
an increase in costs related to our operating channels of $25.3$106.5 million, comprised of:
an increase in employee costs of $7.7 million primarily from a growth in labor hours and benefits, mainly associated with new company-operated stores and other new operating locations;
an increase in variable costs of $3.7 million primarily due to an increase in credit card fees and packaging costs as a result of increased net revenue; and
an increase in other costs of $13.9 million primarily due to an increase in digital marketing expenses, website related costs including photography costs, brand and community costs, and other costs associated with our operating locations;

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Tablean increase in employee costs of Contents$38.7 million primarily due to higher incentive compensation expenses for our company-operated stores and other retail locations, as well as higher salaries and wages expense in our company-operated stores, other, and direct to consumer channels primarily from the growth in our business;

an increase in variable costs of $38.2 million primarily due to an increase in distribution costs, credit card fees, and packaging costs as a result of increased net revenue;

an increase in brand and community costs of $25.4 million primarily due to an increase in digital marketing expenses; and
an increase in operating costs of $4.2 million primarily due to depreciation and information technology costs;
an increase in head office costs of $3.1$73.1 million, comprised of:
an increase in costs of $37.6 million primarily due to increased professional fees, information technology costs, brand and community costs, and depreciation; and
an increase in employee costs of $35.5 million primarily due to increased salaries and wages expense primarily as a result of headcount growth, higher incentive compensation expense, and increased stock-based compensation expense, partially offset by decreased travel expenses primarily due to restrictions related to the pandemic;
a decrease in government payroll subsidies of $14.3 million due to no government payroll subsidies being recognized in the first quarter of 2021; and
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an increase in employee costs of $2.1 million primarily due to additional employees to support the growth in our business; and
an increase in other costs of $1.0 million primarily due to increases in information technology related costs, an increase in brand and community costs, partially offset by a decrease in professional fees; and
a decrease in net foreign exchange and derivative revaluation gainslosses of $1.6$3.2 million. There were net foreign exchange and derivative revaluation gains
Amortization of $2.7 millionintangible assets
First Quarter
20212020Year over year change
(In thousands)(In thousands)(Percentage)
Amortization of intangible assets$2,195 $23 $2,172 n/a
The increase in the third quarteramortization of fiscal 2017 compared to net foreign exchange revaluation gains of $4.3 million inintangible assets was the third quarter of fiscal 2016. The net foreign exchange gains and losses primarily relate to the revaluation of U.S. dollar denominated monetary assets and liabilities held by Canadian subsidiaries, and the derivatives are designed to economically hedge these gains and losses.
As a percentage of net revenue, selling, general and administrative expenses increased 70 basis points, to 34.8% in the third quarter of fiscal 2017 from 34.1% in the third quarter of fiscal 2016.
Asset Impairment and Restructuring Costs
As a result of the restructuringamortization of our ivivva operations, weintangible assets recognized restructuring costsupon the acquisition of $21.0 million inMIRROR during the thirdsecond quarter of fiscal 2017. This included lease termination costs of $19.4 million, employee related costs of $0.8 million, and other restructuring costs of $0.8 million. We did not have any asset impairment and restructuring costs in the third quarter of fiscal 2016. Please refer to Note 6 to the unaudited interim consolidated financial statements included in Item 1 of Part I of this report.2020.
Income from OperationsAcquisition-related expenses
Income from operations decreased $7.4 million, or 8%, to $85.6 million in the third quarter of fiscal 2017 from $93.0 million in the third quarter of fiscal 2016. Operating margin decreased 330 basis points to 13.8% compared to 17.1% in the third quarter of fiscal 2016.
First Quarter
20212020Year over year change
(In thousands)(In thousands)(Percentage)
Acquisition-related expenses$7,664 $2,045 $5,619 274.8 %
In connection with the restructuringour acquisition of our ivivva operations,MIRROR, we recognized pre-taxacquisition-related compensation expenses of $7.2 million for deferred consideration for certain continuing MIRROR employees in the first quarter of 2021. We also recognized transaction and integration related costs totaling $22.2of $0.5 million and $2.0 million in the thirdfirst quarter of fiscal 2017. This includes restructuring costs of $21.0 million2021 and costs recognized in cost of goods sold totaling $1.2 million. Excluding these charges, adjusted income2020, respectively.
Income from operations increased 16% to $107.8 million and adjusted operating margin increased 30 basis points to 17.4%.Operations
On a segment basis, we determine income from operations without taking into account our general corporate expenses and the costs we incur in connection with the restructuring of our ivivva operations.
expenses. Segmented income from operations for the quarters ended October 29, 2017 and October 30, 2016 is summarized below.
 First Quarter
 2021202020212020Year over year change
 (In thousands)(Percentage of net revenue of respective operating segment)(In thousands)(Percentage)
Segmented income from operations:
Company-operated stores$99,148 $(30,154)18.5 %(11.6)%$129,302 n/a
Direct to consumer236,933 156,947 43.5 44.6 79,986 51.0 %
Other14,506 (269)10.0 (0.7)14,775 n/a
$350,587 $126,524 $224,063 177.1 %
General corporate expense146,907 91,705 55,202 60.2 
Amortization of intangible assets2,195 23 2,172 n/a
Acquisition-related expenses7,664 2,045 5,619 274.8 
Income from operations$193,821 $32,751 $161,070 491.8 %
Operating margin15.8 %5.0 %1,080 basis points
Company-Operated Stores. The percentages are presented as a percentage of net revenue of the respective operating segments.
  Quarter Ended
  October 29, 2017 October 30, 2016 October 29, 2017 October 30, 2016
  (In thousands) (Percentages)
Company-operated stores $97,015
 $91,497
 22.8% 23.3%
Direct to consumer 52,201
 43,588
 39.8
 41.9
Other 9,319
 5,709
 14.9
 12.2
Segmented income from operations 158,535
 140,794
    
General corporate expense 50,762
 47,819
    
Restructuring and related costs 22,185
 
    
Income from operations $85,588
 $92,975
    
Company-Operated Stores. Incomeincrease in income from operations from our company-operated stores segment increased $5.5 million, or 6%, to $97.0 million for the third quarter of fiscal 2017 from $91.5 million for the third quarter of fiscal 2016. The increase was primarily the result of increased gross profit of $14.5$177.6 million, which was primarily due to increased net revenue. This was partially offsetdriven by an increase in selling, general and administrative expenses, including increased store employee costs, increased brand and community costs, and increased store operating expenses. Income from operations as a percentage of company-operated stores net revenue decreased 50 basis points primarily due to deleverage of selling, general and administrative expenses.

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Direct to Consumer. Income from operations from our direct to consumer segment increased $8.6 million, or 20%, to $52.2 million for the third quarter of fiscal 2017 from $43.6 million for the third quarter of fiscal 2016. The increase was primarily the result of increased gross profit of $21.3 million which was primarily due to increased net revenue and higher gross margin. This was partially offset by an increase in selling, general and administrative expenses including higher digital marketing expenses and website related costs, and higher variable costs such as packaging, distribution and credit card fees as a result of higher net revenue. Income from operations as a percentage of direct to consumer net revenue decreased 210 basis points primarily due to deleverage of selling, general and administrative expenses, partially offset by increased gross margin.
Other. Other income from operations increased $3.6 million, or 63%, to $9.3 million for the third quarter of fiscal 2017 from $5.7 million for the third quarter of fiscal 2016. The increase was primarily the result of increased gross profit of $8.8 million which was primarily due to increased net revenue and higher gross margin. The increase in gross profit was partially offset by an increase in selling, general and administrative expenses, including increased employee costs, increased brand and community costs, and increased other operating costs. Income from operations as a percentage of other net revenue increased 270 basis points primarily due to an increase in gross margin.
General Corporate Expense. General corporate expensehigher people and operating costs. People costs increased $2.9 million, or 6%, to $50.8 million for the third quarter of fiscal 2017 from $47.8 million for the third quarter of fiscal 2016. This increase was primarily due to increases in information technology costs, head office employee costs,higher incentive compensation and other brandhigher salaries and community costs, partially offset by decreased professional fees. There was also a decrease in net foreign exchange and derivative revaluation gains of $1.6 million. There were net foreign exchange and derivative revaluation gains of $2.7 million in the third quarter of fiscal 2017 compared to net foreign exchange revaluation gains of $4.3 million in the third quarter of fiscal 2016. The net foreign exchange gains and losses primarily relate to the revaluation of U.S. dollar denominated monetary assets and liabilities held by Canadian subsidiaries, and the derivatives are designed to economically hedge these gains and losses.
Other Income (Expense), Net
Other income, net increased $0.4 million, or 68%, to $1.1 million for the third quarter of fiscal 2017 from income of $0.6 million for the third quarter of fiscal 2016. The third quarter of fiscal 2016 included a net interestwages expense of $0.2 million in relation to certain tax adjustments that are outlined in Note 7 to the unaudited interim consolidated financial statements included in Item 1 of Part I of this report.
Income Tax Expense
Income tax expense increased $2.4 million, or 9%, to $27.7 million for the third quarter of fiscal 2017 from $25.3 million for the third quarter of fiscal 2016.
The third quarters of fiscal 2017 and fiscal 2016 included certain adjustments which resulted in net income tax recoveries of $5.8 million and $4.0 million, respectively. As outlined in Notes 6 and 7 to the unaudited interim consolidated financial statements included in Item 1 of Part I of this report, the tax recovery recognized in the third quarter of fiscal 2017 relates to the tax effect of the costs recognized in connection with the ivivva restructuring, and the tax recovery recognized in the third quarter of fiscal 2016 relates to our transfer pricing arrangements and taxes on repatriation of foreign earnings.
The effective tax rate for the third quarter of fiscal 2017 was 32.0% compared to 27.0% for the third quarter of fiscal 2016. The adjusted effective tax rate was 30.8% for the third quarter of fiscal 2017 compared to 31.3% for the third quarter of fiscal 2016. The decrease in the adjusted effective tax rate compared to the third quarter of fiscal 2016 is primarily due to certain adjustments which were recorded during the third quarter of fiscal 2017 following the finalization of our U.S. tax return.
Net Income
Net income decreased $9.3 million, or 14%, to $58.9 million for the third quarter of fiscal 2017 from $68.3 million for the third quarter of fiscal 2016. This was primarily due to an increase in selling, general and administrative expenses of $29.9 million, asset impairment and restructuring costs of $21.0 million, an increase in income tax expense of $2.4 million, partially offset by an increase in gross profit of $43.5 million and an increase in other income (expense), net of $0.4 million.

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First Three Quarters Results
The following table summarizes key components of our results of operations for the first three quarters ended October 29, 2017 and October 30, 2016. The percentages are presented as a percentage of net revenue.
  Three Quarters Ended
  October 29, 2017 October 30, 2016 October 29, 2017 October 30, 2016
  (In thousands) (Percentages)
Net revenue $1,720,379
 $1,554,452
 100.0% 100.0%
Cost of goods sold 844,100
 782,734
 49.1
 50.4
Gross profit 876,279
 771,718
 50.9
 49.6
Selling, general and administrative expenses 640,032
 547,195
 37.2
 35.2
Asset impairment and restructuring costs 36,524
 
 2.1
 
Income from operations 199,723
 224,523
 11.6
 14.4
Other income (expense), net 2,771
 720
 0.2
 0.1
Income before income tax expense 202,494
 225,243
 11.8
 14.5
Income tax expense 63,593
 57,997
 3.7
 3.7
Net income $138,901
 $167,246
 8.1% 10.8%
Net Revenue
Net revenue increased $165.9 million, or 11%, to $1.720 billion for the first three quarters of fiscal 2017 from $1.554 billion for the first three quarters of fiscal 2016. On a constant dollar basis, assuming the average exchange rates for the first three quarters of fiscal 2017 remained constant with the average exchange rates for the first three quarters of fiscal 2016, net revenue increased $162.9 million, or 10%.
The increase in net revenue was primarily due to net revenue generated by new company-operated stores as well as increased direct to consumer net revenue. Total comparable sales, which includes comparable store sales and direct to consumer, increased 5% in the first three quarters of fiscal 2017 compared to the first three quarters of fiscal 2016. Total comparable sales increased 4% on a constant dollar basis.
Net revenue on a segment basis for the first three quarters ended October 29, 2017 and October 30, 2016 is summarized below. The percentages are presented as a percentage of total net revenue.
  Three Quarters Ended
  October 29, 2017 October 30, 2016 October 29, 2017 October 30, 2016
  (In thousands) (Percentages)
Company-operated stores $1,218,127
 $1,133,599
 70.8% 72.9%
Direct to consumer 341,453
 288,978
 19.8
 18.6
Other 160,799
 131,875
 9.4
 8.5
Net revenue $1,720,379
 $1,554,452
 100.0% 100.0%
Company-Operated Stores. Net revenue from our company-operated stores segment increased $84.5 million, or 7%, to $1.218 billion in the first three quarters of fiscal 2017 from $1.134 billion in the first three quarters of fiscal 2016. The following contributed to the increase in net revenue from our company-operated stores segment:
Net revenue from company-operated stores we opened or significantly expanded subsequent to October 30, 2016, and therefore not included in comparable store sales, contributed $89.0 million to the increase. We opened 46 net new lululemon branded company-operated stores since the third quarter of fiscal 2016, including 30 stores in North America, 13 stores in Asia Pacific, and three stores in Europe.
A comparable store sales increase of 1% in the first three quarters of fiscal 2017 compared to the first three quarters of fiscal 2016 which resulted in a $4.3 million increase to net revenue. Comparable store sales increased 1%, or $2.3 million on a constant dollar basis. The increase in comparable store sales was primarily a result of increased dollar value per transaction and improved conversion rates. This was partially offset by a decrease in store traffic, due in part to shifting retail traffic trends from in-store to online.

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The closure of 48 of our ivivva branded company-operated stores as part of the restructuring of our ivivva operations in the third quarter of fiscal 2017 reduced our net revenue from company-operated stores by $8.8 million compared to the first three quarters of fiscal 2016.
Direct to Consumer. Net revenue from our direct to consumer segment increased $52.5 million, or 18%, to $341.5 million in the first three quarters of fiscal 2017 from $289.0 million in the first three quarters of fiscal 2016. Direct to consumer net revenue increased 18% on a constant dollar basis. This was primarily a result of increased website traffic and increased dollar value per transaction, partially offset by lower conversion rates. During the second quarter of fiscal 2017, we held online warehouse sales in the United States and Canada which generated net revenue of $12.3 million. We did not hold any online warehouse sales during the first three quarters of fiscal 2016. Excluding the impact of the online warehouse sales, direct to consumer net revenue increased 14%.
Other. Net revenue from our other segment increased $28.9 million, or 22%, to $160.8 million in the first three quarters of fiscal 2017 from $131.9 million in the first three quarters of fiscal 2016. This increase was primarily the result of increased net revenue at existing outlets, and an increased number of outlets and temporary locations opencompany-operated stores. Store operating costs increased primarily due to government payroll subsidies that were recognized during the first three quartersquarter of fiscal 2017 compared to the first three quarters of fiscal 2016. The increase in net revenue from our other segment was partially offset by lower net revenue from showrooms, primarily due a decreased number of showrooms open2020. No government payroll subsidies were recognized during the first three quartersquarter of fiscal 2017 compared to the first three quarters of fiscal 2016.
Gross Profit
Gross profit increased $104.6 million, or 14%, to $876.3 million for the first three quarters of fiscal 2017 from $771.7 million for the first three quarters of fiscal 2016.
Gross profit as a percentage of net revenue, or gross margin, increased 130 basis points, to 50.9% in the first three quarters of fiscal 2017 from 49.6% in the first three quarters of fiscal 2016. The increase in gross margin was primarily the result of:
an increase in product margin of 230 basis points which was primarily due to a favorable mix of higher margin product and lower product costs, partially offset by higher markdowns; and
a favorable impact of foreign exchange rates of 10 basis points.
This was partially offset by an increase in fixed costs, including occupancy and depreciation costs, and costs related to our product and supply chain departments, of 60 basis points and costs incurred in connection with the restructuring of our ivivva operations of 50 basis points.
During the first three quarters of fiscal 2017, as a result of the restructuring of our ivivva operations, we recognized costs totaling $8.8 million within costs of goods sold, as outlined in Note 6 to the unaudited interim consolidated financial statements included in Item 1 of Part I of this report. Excluding these charges, adjusted gross profit increased 15% to $885.1 million and adjusted gross margin increased 180 basis points to 51.4% compared to the first three quarters of fiscal 2016.
Selling, General and Administrative Expenses
Selling, general and administrative expenses increased $92.8 million, or 17%, to $640.0 million in the first three quarters of fiscal 2017 from $547.2 million in the first three quarters of fiscal 2016. The increase in selling, general and administrative expenses was primarily due to:
an increase in costs related to our operating channels of $63.3 million, comprised of:
an increase in employee costs of $26.8 million, primarily from a growth in labor hours and benefits, mainly associated with new company-operated stores and other new operating locations;
an increase in variable costs of $6.8 million, primarily due to an increase in credit card fees and distribution costs as a result of increased net revenue; and
an increase in other costs of $29.7 million, primarily due to an increase in digital marketing expenses, website related costs, brand and community costs, and other costs associated with our operating locations; and
an increase in head office costs of $40.6 million, comprised of:
an increase in employee costs of $13.4 million primarily due to additional employees to support the growth in our business; and

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an increase in other costs of $27.2 million primarily due to a global brand campaign, increases in other brand and community costs, professional fees, depreciation, and information technology related costs.
The increase in selling, general and administrative expenses was partially offset by an increase in net foreign exchange and derivative revaluation gains of $11.0 million.2021. There were net foreign exchange and derivative revaluation gains of $6.9 millionalso increases in the first three quarters of fiscal 2017 compared to net foreign exchange revaluation losses of $4.1 million in the first three quarters of fiscal 2016. The net foreign exchange gains and losses primarily relate to the revaluation of U.S. dollar denominated monetary assets and liabilities held by Canadian subsidiaries, and the derivatives are designed to economically hedge these gains and losses.
As a percentage of net revenue, selling, general and administrative expenses increased 200 basis points, to 37.2% in the first three quarters of fiscal 2017 from 35.2% in the first three quarters of fiscal 2016.
Asset Impairment and Restructuring Costs
As a result of the restructuring of our ivivva operations, we recognized asset impairment and restructuringdistribution costs of $36.5 million in the first three quarters of fiscal 2017. This includes lease termination costs of $19.9 million, long-lived asset impairment charges of $11.6 million, employee related costs of $4.0 million, and other restructuring costs of $1.0 million. We did not have any asset impairment and restructuring costs in the first three quarters of fiscal 2016. Please refer to Note 6 to the unaudited interim consolidated financial statements included in Item 1 of Part I of this report.
Income from Operations
Income from operations decreased $24.8 million, or 11%, to $199.7 million in the first three quarters of fiscal 2017 from $224.5 million in the first three quarters of fiscal 2016. Operating margin decreased 280 basis points to 11.6% compared to 14.4% in the first three quarters of fiscal 2016.
In connection with the restructuring of our ivivva operations, we recognized pre-tax costs totaling $45.4 million in the first three quarters of fiscal 2017. This includes asset impairment and restructuring costs of $36.5 million and costs recognized in cost of goods sold totaling $8.8 million. Excluding these charges, adjusted income from operations increased 9% to $245.1 million and adjusted operating margin decreased 20 basis points to 14.2%.
On a segment basis, we determine income from operations without taking into account our general corporate expenses and the costs we incur in connection with the restructuring of our ivivva operations.
Segmented income from operations for the first three quarters ended October 29, 2017 and October 30, 2016 is summarized below. The percentages are presented as a percentage of net revenue of the respective operating segments.
  Three Quarters Ended
  October 29, 2017 October 30, 2016 October 29, 2017 October 30, 2016
  (In thousands) (Percentages)
Company-operated stores $267,178
 $245,056
 21.9% 21.6%
Direct to consumer 127,746
 114,744
 37.4
 39.7
Other 19,076
 12,430
 11.9
 9.4
Segmented income from operations 414,000
 372,230
  
  
General corporate expense 168,912
 147,707
  
  
Restructuring and related costs 45,365
 
    
Income from operations $199,723
 $224,523
  
  
Company-Operated Stores. Income from operations from our company-operated stores segment increased $22.1 million, or 9%, to $267.2 million for the first three quarters of fiscal 2017 from $245.1 million for the first three quarters of fiscal 2016. The increase was primarily the result of increased gross profit of $55.4 million which was primarily due to increased net revenue and higher gross margin. The increase in gross profit was partially offset by an increase in selling, general and administrative expenses, including increased store employee costs, increased brand and community costs, and increased operating expenses associated with higher net revenues and new stores. Income from operations as a percentage of company-operated stores net revenue increased by 30 basis points, primarily due to an increase in gross margin, partially offset by deleverage of selling, general and administrative expenses.

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Direct to Consumer. Income from operations from our direct to consumer segment increased $13.0 million, or 11%, to $127.7 million for the first three quarters of fiscal 2017 from $114.7 million for the first three quarters of fiscal 2016. The increase was primarily the result of increased gross profit of $40.6 million which was primarily due to increased net revenue and higher gross margin. The increase in gross profit was partially offset by an increase in selling, general and administrative expenses including higher digital marketing expenses, website related costs, and higher variable costs such as packaging and distribution and credit card fees as a result of higher net revenue. Income from operations as a percentage of direct to consumercompany-operated stores net revenue decreased 230 basis points primarilyincreased due to deleverage ofhigher gross margin and leverage on selling, general and administrative expenses, partially offset by increased gross margin.expenses.
Other. OtherDirect to Consumer. The increase in income from operations increased $6.6 million, or 53%,from our direct to $19.1 million for the first three quarters of fiscal 2017 from $12.4 million for the first three quarters of fiscal 2016. The increaseconsumer segment was primarily the result of increased gross profit of $17.4$129.7 million which was primarily due todriven by increased net revenue and higher gross margin.revenue. The increase in gross profit was partially offset by an increase in selling, general and administrative expenses, primarily due to higher operating costs, driven by higher variable costs including increaseddistribution costs, credit card fees, and packaging as a result of higher net revenue, as well as higher
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digital marketing expenses, employee costs, and information technology expenses. Income from operations as a percentage of direct to consumer net revenue decreased primarily due to deleverage on selling, general and administrative expenses.
Other channels. The increase in income from operations was primarily the result of increased brandgross profit of $58.7 million, primarily due to increased net revenue. The increase in gross profit was partially offset by an increase in selling, general and communityadministrative expenses driven by MIRROR digital marketing expenses, higher salaries and wages and incentive compensation, as well as increased credit card fees and distribution costs and increased operating expenses associated with new locations andas a result of higher net revenues.revenue. Income from operations as a percentage of other net revenue increased 250 basis points primarily due to an increase in gross margin, partially offset by deleverage ofon selling, general and administrative expenses as a percentage of other net revenue.expenses.
General Corporate Expense. GeneralExpenses. The increase in general corporate expense increased $21.2 million, or 14%, to $168.9 million for the first three quarters of fiscal 2017 from $147.7 million for the first three quarters of fiscal 2016. This increaseexpenses was primarily due to increased head office employeepeople costs a global brand campaign, increasesprimarily from the growth in otherour business as well as increased professional fees, information technology costs, brand and community costs, professional fees, depreciation, and information technology related costs. These increases were partially offset by andepreciation. An increase in net foreign exchange and derivative revaluation gains of $11.0 million. There were net foreign exchange and derivative revaluation gains of $6.9 million in the first three quarters of fiscal 2017 compared to net foreign exchange losses of $4.1$3.2 million in the first three quarters of fiscal 2016. The net foreign exchange gains and losses primarily relatealso contributed to the revaluation of U.S. dollar denominated monetary assets and liabilities heldincrease in general corporate expenses. The increase in general corporate expense was partially offset by Canadian subsidiaries, anddecreased travel expenses primarily related to restrictions related to the derivatives are designed to economically hedge these gains and losses.pandemic.
Other Income (Expense), Net
Other
First Quarter
20212020Year over year change
(In thousands)(In thousands)(Percentage)
Other income (expense), net$227 $1,174 $(947)(80.7)%
The decrease in other income, net increased $2.1 million, or 285%, to $2.8 million for the first three quarters of fiscal 2017 from income of $0.7 million for the first three quarters of fiscal 2016. The increase was primarily due to neta decrease in interest expenseincome as a result of $1.7 million which was recorded in the first three quarters of fiscal 2016 in relation to certain tax adjustments that are outlined in Note 7 to the unaudited interim consolidated financial statements included in Item 1 of Part I of this report.lower interest rates.
Income Tax Expense
Income tax expense increased $5.6 million, or 10%, to $63.6 million for the first three quarters of fiscal 2017 from $58.0 million for the first three quarters of fiscal 2016.
First Quarter
20212020Year over year change
(In thousands)(In thousands)(Percentage)
Income tax expense$49,092 $5,293 $43,799 827.5 %
Effective tax rate25.3 %15.6 %970 basis points
The first three quarters of fiscal 2017 and fiscal 2016 included certain tax adjustments which resultedincrease in net income tax recoveries of $11.9 million and $11.6 million, respectively. As outlined in Notes 6 and 7 to the unaudited interim consolidated financial statements included in Item 1 of Part I of this report, the tax recovery recognized in the first three quarters of fiscal 2017 relates to the tax effect of the costs recognized in connection with the ivivva restructuring, and the tax recovery recognized in the first three quarters of fiscal 2016 relates to our transfer pricing arrangements and taxes on repatriation of foreign earnings.
The effective tax rate for the first three quarters of fiscal 2017 was 31.4% compared to 25.7% for the first three quarters of fiscal 2016. The adjusted effective tax rate was 30.5% for the first three quarters of fiscal 2017 compared to 30.7% for the first three quarters of fiscal 2016. The decrease in the adjusted effective tax rate compared to first three quarters of fiscal 2016 is primarily due to certain adjustments which were recorded duringhigher pre-tax income in the first three quartersquarter of fiscal 2017 following2021. The lower level of pre-tax income in the finalizationfirst quarter of our U.S.2020 meant that discrete tax deductions related to stock-based compensation in that quarter represented a higher proportion of income before tax expense and Canadianso reduced the overall effective tax returns.rate.
Net Income
Net
First Quarter
20212020Year over year change
(In thousands)(In thousands)(Percentage)
Net income$144,956 $28,632 $116,324 406.3 %
The increase in net income decreased $28.3 million, or 17%, to $138.9 million for the first three quarters of fiscal 2017 from $167.2 million for the first three quarters of fiscal 2016. This was primarily due to an increase in gross profit of $365.9 million, partially offset by an increase in selling, general and administrative expenses of $92.8$197.1 million, long-lived asset impairment and restructuring costs of $36.5 million, and an increase in income tax expense of $5.6$43.8 million, partially offset by an increase in gross profitacquisition-related expenses of $104.6$7.7 million, amortization of intangible assets of $2.2 million, and an increasea decrease in other income (expense), net of $2.1$0.9 million.

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Comparable Store Sales and Total Comparable Sales
We separately trackuse comparable store sales which reflect net revenueto assess the performance of our existing stores as it allows us to monitor the performance of our business without the impact of recently opened or expanded stores. We use total comparable sales to evaluate the performance of our business from company-operatedan omni-channel perspective. We therefore believe that investors would similarly find these metrics useful in assessing the performance of our business. However, as the temporary store closures from COVID-19 during the first quarter of 2020 resulted in a significant number of stores that have been open for at least 12 months, or open for at least 12 months after being significantly expanded. Net revenueremoved from aour comparable store is included incalculations, we believe total comparable sales and comparable store sales beginning withare not currently representative of the first month for which the store has a full monthunderlying trends of salesour business. We do not believe these metrics are currently useful to investors in the prior year. Comparable store sales exclude sales from new stores thatunderstanding performance, therefore we have not been open for at least 12 months, from stores which have not beenincluded these metrics in their significantly expanded space for at least 12 months,our discussion and from stores which have been temporarily relocated for renovations. Comparable store sales also exclude sales from direct to consumer, outlets, showrooms, temporary locations, wholesale accounts, license and supply arrangements, warehouse sales, and sales from company-operated stores that we have closed.analysis of results of operations.
Total comparable sales combines comparable store sales and direct to consumer sales.
24
The comparable sales measures we report may not be equivalent to similarly titled measures reported by other companies.

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Non-GAAP Financial Measures
Constant dollar changes in net revenue total comparable sales, comparable store sales, and direct to consumer net revenue and the adjusted financial results are non-GAAP financial measures.
A constant dollar basis assumes the average foreign exchange rates for the period remained constant with the average foreign exchange rates for the same period of the prior year. We provide constant dollar changes in net revenue, total comparable sales, comparable store sales, and directour results to consumer net revenue because we use these measures tohelp investors understand the underlying growth rate of net revenue excluding the impact of changes in foreign exchange rates. We believe that disclosing these measures on a constant dollar basis is useful to investors because it enables them to better understand the level of growth of our business.
Adjusted gross profit, gross margin, income from operations, operating margin, effective tax rates, and diluted earnings per share exclude the costs recognized in connection with the restructuring of our ivivva operations, its related tax effects, and certain discrete items related to our transfer pricing arrangements and taxes on repatriation of foreign earnings. We believe these adjusted financial measures are useful to investors as the adjustments do not directly relate to our ongoing business operations and therefore do not contribute to a meaningful evaluation of the trend in our operating performance. Furthermore, we do not believe the adjustments are reflective of our expectations of our future operating performance and believe these non-GAAP measures are useful to investors because of their comparability to our historical information.
The presentation of this financial information is not intended to be considered in isolation or as a substitute for, or with greater prominence to, the financial information prepared and presented in accordance with GAAP. A reconciliation of the non-GAAP financial measures follows, which includes more detail on the GAAP financial measure that is most directly comparable to each non-GAAP financial measure, and the related reconciliations between these financial measures.
Constant dollar changes in net revenue
The below changes in net revenue, total comparable sales, comparable store sales, and direct to consumer net revenue show the change compared to the corresponding period in the prior year.

First Quarter 2021
Net RevenueDirect to Consumer Net Revenue
(In thousands)(Percentages)(Percentages)
Change$574,503 88 %55 %
Adjustments due to foreign exchange rate changes(33,391)(5)(5)
Change in constant dollars$541,112 83 %50 %
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Constant dollar changes in net revenue, total comparable sales, comparable store sales, and direct to consumer net revenue
  Quarter Ended
 October 29, 2017
 Three Quarters Ended
 October 29, 2017
  (In thousands) (Percentages) (In thousands) (Percentages)
Change in net revenue $74,602
 14 % $165,927
 11 %
Adjustments due to foreign exchange rate changes (6,842) (2) (3,011) (1)
Change in net revenue in constant dollars $67,760
 12 % $162,916
 10 %

  Quarter Ended
 October 29, 2017
 Three Quarters Ended
 October 29, 2017
Change in total comparable sales1,2
 8 % 5 %
Adjustments due to foreign exchange rate changes (1) (1)
Change in total comparable sales in constant dollars1,2
 7 % 4 %

  Quarter Ended
 October 29, 2017
 Three Quarters Ended
 October 29, 2017
  (In thousands) (Percentages) (In thousands) (Percentages)
Change in comparable store sales2
 $6,611
 2 % $4,255
 1%
Adjustments due to foreign exchange rate changes (3,631) (1) (1,931) 
Change in comparable store sales in constant dollars2
 $2,980
 1 % $2,324
 1%

  Quarter Ended
 October 29, 2017
 Three Quarters Ended
 October 29, 2017
  (Percentages)
Change in direct to consumer net revenue 26 % 18%
Adjustments due to foreign exchange rate changes (1) 
Change in direct to consumer net revenue in constant dollars 25 % 18%
__________
1Total comparable sales includes comparable store sales and direct to consumer sales.
2Comparable store sales reflects net revenue from company-operated stores that have been open for at least 12 months, or open for at least 12 months after being significantly expanded.


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Adjusted financial measures
The following tables reconcile adjusted financial measures with the most directly comparable measures calculated in accordance with GAAP. The amounts are in thousands, except for the per share amounts.
  Quarter Ended
 October 29, 2017
 Quarter Ended
 October 30, 2016
  GAAP Results Adjustments Adjusted Results
(Non-GAAP)
 GAAP Results Adjustments 
Adjusted Results
(Non-GAAP)
Gross profit1
 $321,962
 $1,178
 $323,140
 $278,426
 $
 $278,426
Gross margin1
 52.0% 0.2 % 52.2% 51.1% % 51.1%
Income from operations1,2
 85,588
 22,186
 107,774
 92,975
 
 92,975
Operating margin1,2
 13.8% 3.6 % 17.4% 17.1% % 17.1%
Income before income tax expense1,2,3
 86,640
 22,185
 108,825
 93,603
 186
 93,789
Income tax expense3,4
 27,696
 5,813
 33,509
 25,318
 4,005
 29,323
Effective tax rate3,4
 32.0% (1.2)% 30.8% 27.0% 4.3% 31.3%
Diluted earnings per share1,2,3,4
 $0.43
 $0.13
 $0.56
 $0.50
 $(0.03) $0.47

  Three Quarters Ended
 October 29, 2017
 Three Quarters Ended
 October 30, 2016
  GAAP Results Adjustments Adjusted Results
(Non-GAAP)
 GAAP Results Adjustments 
Adjusted Results
(Non-GAAP)
Gross profit1
 $876,279
 $8,841
 $885,120
 $771,718
 $
 $771,718
Gross margin1
 50.9% 0.5 % 51.4% 49.6% % 49.6%
Income from operations1,2
 199,723
 45,365
 245,088
 224,523
 
 224,523
Operating margin1,2
 11.6% 2.6 % 14.2% 14.4% % 14.4%
Income before income tax expense1,2,3
 202,494
 45,365
 247,859
 225,243
 1,696
 226,939
Income tax expense3,4
 63,593
 11,886
 75,479
 57,997
 11,576
 69,573
Effective tax rate3,4
 31.4% (0.9)% 30.5% 25.7% 5.0% 30.7%
Diluted earnings per share1,2,3,4
 $1.02
 $0.24
 $1.26
 $1.22
 $(0.07) $1.15
__________
1 During the quarter and three quarters ended October 29, 2017, we recognized costs totaling $1.2 million and $8.8 million, respectively, within cost of goods sold related to the restructuring of our ivivva operations.
2 During the quarter and three quarters ended October 29, 2017, we recognized asset impairment and restructuring costs related to the restructuring of our ivivva operations totaling $21.0 million and $36.5 million, respectively.
3 The adjustments in the quarter and three quarters ended October 30, 2016 relate to our transfer pricing arrangements and the associated repatriation of foreign earnings and were recorded in other income (expense), net and income tax expense.
4 The adjustment to income tax expense for the quarter and three quarters ended October 29, 2017 represents the tax effect of the ivivva related restructuring adjustments, calculated based on the expected annual tax rate of the applicable tax jurisdictions.
Please refer to Notes 6 and 7 to the unaudited interim consolidated financial statements included in Item 1 of Part I of this report for further information on these adjustments.
Seasonality
Our business is affected by the general seasonal trends common to the retail apparel industry. Our annual net revenue is weighted more heavily toward our fourth fiscal quarter, reflecting our historical strength in sales during the holiday season, while our operating expenses are more equally distributed throughout the year. As a result, a substantial portion of our operating profits are generated in the fourth quarter of our fiscal year. For example, we generated approximately 47%, 45%,56% and 42%47% of our full year operating profit during the fourth quarters of fiscal 2016, fiscal 2015,2020 and fiscal 2014,2019, respectively. Due to a significant number of our company-operated stores being temporarily closed due to COVID-19 during the first two quarters of 2020, we earned a higher proportion of our operating profit during the last two quarters of 2020 compared to prior years.

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Liquidity and Capital Resources
Our primary sources of liquidity are our current balances of cash and cash equivalents, cash flows from operations, and capacity under our committed revolving credit facility. Our primary cash needs are capital expenditures for opening new stores and remodeling or relocating existing stores, makinginvesting in information technology and making system enhancements, funding working capital requirements, and making other strategic capital investments both in North America and internationally. We may also use cash to repurchase shares of our common stock. Cash and cash equivalents in excess of our needs are held in interest bearing accounts with financial institutions.
As of October 29, 2017, our working capital (excluding cashinstitutions, as well as in money market funds, treasury bills, and cash equivalents) was $297.7 million, our cash and cash equivalents were $650.1 million and our capacity under our revolving facility was $148.9 million.
The following table summarizes our net cash flows provided by and used in operating, investing and financing activities for the periods indicated:
  Three Quarters Ended
  October 29, 2017 October 30, 2016
  (In thousands)
Total cash provided by (used in):    
Operating activities $131,309
 $98,659
Investing activities (120,051) (106,168)
Financing activities (100,707) (25,288)
Effect of exchange rate changes on cash 4,657
 11,701
(Decrease) increase in cash and cash equivalents $(84,792) $(21,096)
Operating Activities
Cash flows provided by operating activities consist primarily of net income adjusted for certain items including depreciation and amortization, stock-based compensation expense, and the effect of changes in operating assets and liabilities.
Cash provided by operating activities increased $32.7 million, to $131.3 million for the first three quarters of fiscal 2017 compared to $98.7 million for the first three quarters of fiscal 2016. This increase was primarily the result of a decrease in net cash outflows from changes in operating assets and liabilities of $47.0 million, an increase in depreciation and amortization of $16.5 million, and asset impairment related to our ivivva restructuring of $11.6 million. This was partially offset by a decrease in net income of $28.3 million and a change in deferred income taxes of $18.4 million.
Investing Activities
Cash flows used in investing activities relate to capital expenditures, the settlement of net investment hedges, and other investing activities. The capital expenditures were primarily for opening new company-operated stores, remodeling or relocating certain stores, and ongoing store refurbishment. We also had capital expenditures related to information technology and business systems, related to corporate buildings, and for opening retail locations other than company-operated stores.
Cash used in investing activities increased $13.9 million to $120.1 million for the first three quarters of fiscal 2017 from $106.2 million for the first three quarters of fiscal 2016. This increase was primarily the result of an increase in capital expenditures for our direct to consumer and company-operated stores segments, primarily related to our new website and an increased number of stores opened during the first three quarters of fiscal 2017 compared to the first three quarters of fiscal 2016. The increase in cash used in investing activities was partially offset by a decrease in capital expenditures at our corporate level. In the second quarter of fiscal 2016, we purchased a land parcel in Vancouver, BC for $19.7 million for general corporate purposes.
Financing Activities
Cash flows used in or provided by financing activities consist primarily of cash used to repurchase shares of our common stock and certain cash flows related to stock-based compensation.
Cash used in financing activities increased $75.4 million, to $100.7 million for the first three quarters of fiscal 2017 compared to $25.3 million for the first three quarters of fiscal 2016.

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On June 11, 2014, our board of directors approved a program to repurchase shares of our common stock up to an aggregate value of $450.0 million. This stock repurchase program was completed during the second quarter of fiscal 2016. On December 1, 2016, our board of directors approved a program to repurchase shares of our common stock up to an aggregate value of $100.0 million. This stock repurchase program was completed during the third quarter of fiscal 2017.
Our cash used in financing activities for the first three quarters of fiscal 2017 included $99.3 million to repurchase 1.8 million shares of our common stock compared to $28.6 million to repurchase 0.4 million shares for the first three quarters of fiscal 2016. The common stock was repurchased in the open market at prevailing market prices, including under plans complying with the provisions of Rule 10b5-1 and Rule 10b-18 of the Securities Exchange Act of 1934, with the timing and actual number of shares repurchased depending upon market conditions, eligibility to trade, and other factors.term deposits.
We believe that our cash and cash equivalent balances, cash generated from operations, and borrowings available to us under our committed revolving credit facility will be adequate to meet our liquidity needs and capital expenditure requirements for at least the next 12 months. Our cash from operations may be negatively impacted by a decrease in demand for our products, as well as the other factors described in Item 1 of Part II of this Quarterly Report on Form 10-Q."Item 1A. Risk Factors". In addition, we may make discretionary capital improvements with respect to our stores, distribution facilities, headquarters, or systems, or we may repurchase shares under an approved stock repurchase program, which we would expect to fund through the use of cash, issuance of debt or equity securities or other external financing sources to the extent we were unable to fund such capital expenditures out of our cash and cash equivalents and cash generated from operations.
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The following table includes certain measures of our liquidity:
May 2, 2021
(In thousands)
Cash and cash equivalents$1,179,739 
Working capital excluding cash and cash equivalents(1)
108,899 
Capacity under committed revolving credit facility397,271 
__________
(1)Working capital is calculated as current assets of $2.3 billion less current liabilities of $1.0 billion.
The following table summarizes our net cash flows provided by and used in operating, investing, and financing activities for the periods indicated:
First Quarter
20212020Year over year change
(In thousands)
Total cash provided by (used in):
Operating activities$214,109 $(121,243)$335,352 
Investing activities(85,464)(45,626)(39,838)
Financing activities(122,235)(90,587)(31,648)
Effect of exchange rate changes on cash22,812 (13,043)35,855 
Increase (decrease) in cash and cash equivalents$29,222 $(270,499)$299,721 
Operating Activities
The increase in cash provided by operating activities was primarily as a result of:
increased net income of $116.3 million;
an increase in cash flows from the changes in operating assets and liabilities of $176.1 million. This increase was driven by changes in accrued compensation, our inventory levels, and prepaid expenses and other current assets; and
changes in adjusting items of $42.9 million, primarily driven by higher cash inflows related to derivatives not designated in a hedging relationship, and due to increased stock-based compensation and depreciation expense.
Investing Activities
The increase in cash used in investing activities was primarily the result of the settlement of net investment hedges and an increase in capital expenditures. The increase in capital expenditures was primarily due to increased capital expenditures for our direct to consumer segment driven by investment in our distribution centers. This was partially offset by decreased expenditures for our company-operated stores.
Financing Activities
The increase in cash used in financing activities was primarily the result of an increase in stock repurchases. Cash used in financing activities for the first quarter of 2021 included $83.8 million to repurchase 0.3 million shares of our common stock compared to $63.7 million to repurchase 0.4 million shares for the first quarter of 2020. The common stock was repurchased in the open market at prevailing market prices, including under plans complying with the provisions of Rule 10b5-1 and Rule 10b-18 of the Securities Exchange Act of 1934, with the timing and actual number of shares repurchased depending upon market conditions, eligibility to trade, and other factors.
Revolving Credit FacilityFacilities
On December 15,North America revolving credit facility
During 2016, we entered intoobtained a credit agreement for $150.0 million under ancommitted and unsecured five-year revolving credit facility. Bank of America, N.A., is administrative agent and HSBC Bank Canada isfacility with major financial institutions. On June 6, 2018, we amended the syndication agent and letter of credit issuer, andagreement to provide for (i) an increase in the lenders party thereto. Borrowingsaggregate commitments under the revolving credit facility to $400.0 million, with an increase of the sub-limits for the issuance of letters
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of credit and extensions of swing line loans to $50.0 million for each, (ii) an increase in the option, subject to certain conditions, to request increases in commitments from $400.0 million to $600.0 million and (iii) an extension in the maturity of the facility from December 15, 2021 to June 6, 2023. Borrowings under the facility may be made in U.S. Dollars, Euros, Canadian Dollars, and in other currencies, subject to the approvallenders' approval.
As of the administrative agent and the lenders. Up to $35.0 million of the revolving credit facility is available for the issuance ofMay 2, 2021, aside from letters of credit and up to $25.0of $2.7 million, is available for the issuance of swing line loans. Commitmentswe had no other borrowings outstanding under the revolvingthis credit facility may be increased by up to $200.0 million, subject to certain conditions, including the approval of the lenders. facility.
Borrowings under the agreement may be prepaid and commitments may be reduced or terminated without premium or penalty (other than customary breakage costs). The principal amount outstanding under the credit agreement will be due and payable in full on December 15, 2021, subject to provisions that permit us to request a limited number of one year extensions annually.
Borrowings made under the revolving credit facility bear interest at a rate per annum equal to, at our option, either (a) a raterates based on the rates applicable for deposits on the interbank market for U.S. Dollars or the applicable currency in which the borrowings are made ("LIBOR") or (b) an alternate base rate, plus, in each case, an applicable margin. The applicable margin is determined by reference to a pricing grid, based on the ratio of indebtedness to earnings before interest, tax, depreciation, amortization, and rent ("EBITDAR") and ranges between 1.00%-1.75%-1.50% for LIBOR loans and 0.00%-0.75%-0.50% for alternate base rate loans. Additionally, a commitment fee of between 0.125%-0.200%, also determined by reference to the pricing grid,0.10%-0.20% is payable on the average daily unused amounts under the revolving credit facility.facility, and fees of 1.00%-1.50% are payable on unused letters of credit.
The credit agreement contains negative covenants that, among other things and subject to certain exceptions, limit the ability of our subsidiaries to incur indebtedness, incur liens, undergo fundamental changes, make dispositions of all or substantially all of their assets, alter their businesses and enter into agreements limiting subsidiary dividends and distributions.
We are also required to maintain a consolidated rent-adjusted leverage ratio of not greater than 3.50:1.003.5:1 and we are not permitted to allowmaintain the ratio of consolidated EBITDAR to consolidated interest charges (plus rent) to be less than 2.00:1.00.below 2:1. The credit agreement also contains certain customary representations, warranties, affirmative covenants, and events of default (including, among others, an event of default upon the occurrence of a change of control). If an eventAs of default occurs,May 2, 2021, we were in compliance with the covenants of the credit agreement may be terminatedfacility.
Mainland China revolving credit facility
In December 2019, we entered into an uncommitted and unsecured 130.0 million Chinese Yuan revolving credit facility with terms that are reviewed on an annual basis. The credit facility was increased to 230.0 million Chinese Yuan during 2020. It is comprised of a revolving loan of up to 200.0 million Chinese Yuan and a financial guarantee facility of up to 30.0 million Chinese Yuan, or its equivalent in another currency. Loans are available for a period not to exceed 12 months, at an interest rate equal to the maturityloan prime rate plus a spread of any outstanding amounts may be accelerated.
0.5175%. We are required to comply with certain covenants. As of October 29, 2017, aside from letters of credit of $1.1 million,May 2, 2021, we hadwere in compliance with the covenant and there were no other borrowings or guarantees outstanding under this credit facility.
Off-Balance Sheet Arrangements
We enter into standby letters of credit to secure certain of our obligations, including leases, taxes, and duties. As of October 29, 2017,May 2, 2021, letters of credit and letters of guarantee totaling $1.1$3.2 million had been issued.issued, including $2.7 million under our committed revolving credit facility.
We have not entered into any transactions, agreements or other contractual arrangements to which an entity unconsolidated with us is a party and under which we have (i) any obligation under a guarantee, (ii) any retained or contingent

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interest in assets transferred to an unconsolidated entity that serves as credit, liquidity or market risk support to such entity, (iii) any obligation under derivative instruments that are indexed to our shares and classified as equity in our consolidated balance sheets, or (iv) any obligation arising out of a variable interest in any unconsolidated entity that provides financing, liquidity, market risk or credit support to us or engages in leasing, hedging or research and development services with us.
Critical Accounting Policies and Estimates
The preparation of financial statements in conformity with U.S. generally accepted accounting principles requires management to make estimates and assumptions. Predicting future events is inherently an imprecise activity and, as such, requires the use of judgment. Actual results may vary from our estimates in amounts that may be material to the financial statements. An accounting policy is deemed to be critical if it requires an accounting estimate to be made based on assumptions about matters that are highly uncertain at the time the estimate is made, and if different estimates that reasonably could have been used or changes in the accounting estimates that are reasonably likely to occur periodically, could materially impact our consolidated financial statements.
Our critical accounting policies and estimates are discussed inwithin "Item 7. Management's Discussion and Analysis of Financial Condition and Results of Operations" of our fiscal 20162020 Annual Report on Form 10-K filed with the SEC on March 29, 2017, and in Notes 2, 4, and 5 included in Item 130, 2021.
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Table of Part I of this Quarterly Report on Form 10-Q.Contents

Operating Locations
Our company-operated stores by brand and by country as of October 29, 2017May 2, 2021 and January 29, 2017,31, 2021 are summarized in the table below.
Number of company-operated stores by countryMay 2,
2021
January 31,
2021
United States315 315 
Canada62 62 
People's Republic of China(1)
56 55 
Australia30 31 
United Kingdom16 16 
South Korea
Germany
New Zealand
Japan
Singapore
France
Malaysia
Sweden
Ireland
Netherlands
Norway
Switzerland
Total company-operated stores523 521 
  October 29,
2017
 January 29,
2017
lululemon    
United States 263
 245
Canada 54
 51
Australia 27
 27
United Kingdom 9
 9
China 6
 3
New Zealand 6
 5
Hong Kong 3
 3
Singapore 3
 3
South Korea 3
 2
Germany 2
 1
Ireland 1
 
Japan 1
 
Puerto Rico 1
 1
Switzerland 1
 1
Taiwan 1
 
  381
 351
ivivva    
United States 4
 42
Canada 3
 13
  7
 55
Total 388
 406
__________
(1)PRC included seven stores in Hong Kong, Special Administrative Region, two stores in Macao, Special Administration Region, and two stores in Taiwan as of May 2, 2021 and January 31, 2021.
Retail locations operated by third parties under license and supply arrangements are not included in the above table. As of October 29, 2017,May 2, 2021, there were fiveeight licensed stores,locations, including four in Mexico, three in the United Arab Emirates, one in Mexico, and one in Qatar.
On August 20, 2017, as part of the restructuring of our ivivva operations, we closed 48 of our 55 ivivva branded company-operated stores. The seven remaining ivivva branded stores remain in operation and are not expected to close.

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ITEM 3. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK
Foreign Currency Exchange Risk. The functional currency of our foreigninternational subsidiaries is generally the applicable local currency. Our consolidated financial statements are presented in U.S. dollars. Therefore, the net revenue, expenses, assets, and liabilities of our foreigninternational subsidiaries are translated from their functional currencies into U.S. dollars. Fluctuations in the value of the U.S. dollar affect the reported amounts of net revenue, expenses, assets, and liabilities. Foreign exchange differences which arise on translation of our foreigninternational subsidiaries' balance sheets into U.S. dollars are recorded as a foreign currency translation adjustment in accumulated other comprehensive income or loss within stockholders' equity.
We also have exposure to changes in foreign exchange rates associated with transactions which are undertaken by our subsidiaries in currencies other than their functional currency. Such transactions include intercompany transactions and inventory purchases denominated in currencies other than the functional currency of the purchasing entity. As a result, we have been impacted by changes in exchange rates and may be impacted for the foreseeable future. The potential impact of currency fluctuation increases as our international expansion increases.
As of October 29, 2017May 2, 2021, we had certain forward currency contracts outstanding in order to hedge a portion of the foreign currency exposure that arises on translation of a Canadian subsidiary into U.S. dollars. We also had certain forward currency contracts outstanding in an effort to reduce our exposure to the foreign exchange revaluation gains and losses that are recognized by our Canadian and Chinese subsidiaries on U.S. dollar denominated monetary assets and liabilities. Please refer to Note 5 to the unaudited interim consolidated financial statements7. Derivative Financial Instruments included in Item 1 of Part I of this report for further information, including details of the notional amounts outstanding.
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In the future, in an effort to reduce foreign exchange risks, we may enter into further derivative financial instruments including hedging additional currency pairs. We do not, and do not intend to, engage in the practice of trading derivative securities for profit.
We currently generate a significant portion of our net revenue and incur a significant portion of our expenses in Canada. We also hold a significant portion of our net assets in Canada. The reporting currency for our consolidated financial statements is the U.S. dollar. A weakeningstrengthening of the U.S. dollar against the Canadian dollar results in:
the following impacts to the consolidated statements of operations:
an increase in our net revenue upon translation of the sales made by our Canadian operations into U.S. dollars for the purposes of consolidation;
an increase in our selling, general and administrative expenses incurred by our Canadian operations upon translation into U.S. dollars for the purposes of consolidation;
foreign exchange revaluation losses by our Canadian subsidiaries on U.S. dollar denominated monetary assets and liabilities; and
derivative valuation gains on forward currency contracts not designated in a hedging relationship;
a decrease in our net revenue upon translation of the sales made by our Canadian operations into U.S. dollars for the purposes of consolidation;
a decrease in our selling, general and administrative expenses incurred by our Canadian operations upon translation into U.S. dollars for the purposes of consolidation;
foreign exchange revaluation gains by our Canadian subsidiaries on U.S. dollar denominated monetary assets and liabilities; and
derivative valuation losses on forward currency contracts not designated in a hedging relationship;
the following impacts to the consolidated balance sheets:
an increase in the foreign currency translation adjustment which arises on the translation of our Canadian subsidiaries' balance sheets into U.S. dollars; and
a decrease in the foreign currency translation adjustment from derivative valuation losses on forward currency contracts, entered into as net investment hedges of a Canadian subsidiary.
a decrease in the foreign currency translation adjustment which arises on the translation of our Canadian subsidiaries' balance sheets into U.S. dollars; and
an increase in the foreign currency translation adjustment from derivative valuation losses on forward currency contracts, entered into as net investment hedges of a Canadian subsidiary.
During the first three quartersquarter of fiscal 2017,2021, the change in the relative value of the U.S. dollar against the Canadian dollar resulted in a $30.4$67.1 million increasereduction in accumulated other comprehensive loss within stockholders' equity. During the first three quartersquarter of fiscal 2016,2020, the change in the relative value of the U.S. dollar against the Canadian dollar resulted in a $25.3$74.4 million reductionincrease in accumulated other comprehensive loss within stockholders' equity.
A 10% depreciationappreciation in the relative value of the U.S. dollar against the Canadian dollar compared to the exchange rates in effect for the first three quartersquarter of fiscal 20172021 would have resulted in lower income from operations of approximately $4.4 million in the first three quarters of fiscal 2017.$11.6 million. This assumes a consistent 10% appreciation in the U.S. dollar against the Canadian dollar throughoutover the first three quartersquarter of fiscal 2017.2021. The timing of changes in the relative value of the U.S. dollar combined with the seasonal nature of our business, can affect the magnitude of the impact that fluctuations in foreign exchange rates have on our income from operations.
Interest Rate Risk. Our committed revolving credit facility provides us with available borrowings in an amount up to $150.0 million in the aggregate.$400.0 million. Because our revolving credit facility bearsfacilities bear interest at a variable rate, we will be exposed to market risks

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relating to changes in interest rates, if we have a meaningful outstanding balance. As of October 29, 2017,May 2, 2021, aside from letters of credit of $1.1$2.7 million, we hadthere were no other borrowings outstanding under thisthese credit facility.facilities. We currently do not engage in any interest rate hedging activity and currently have no intention to do so. However, in the future, if we have a meaningful outstanding balance under our revolving facility, in an effort to mitigate losses associated with these risks, we may at times enter into derivative financial instruments, although we have not historically done so. These may take the form of forward contracts, option contracts, or interest rate swaps. We do not, and do not intend to, engage in the practice of trading derivative securities for profit.
Our cash and cash equivalent balances are held in the form of cash on hand, bank balances, short-term deposits and treasury bills with original maturities of three months or less, and in money market funds. We do not believe these balances are subject to material interest rate risk.
Credit Risk. We have cash on deposit with various large, reputable financial institutions and have invested in U.S. and Canadian Treasury Bills, and in AAA-rated money market funds. The amount of cash and cash equivalents held with certain financial institutions exceeds government-insured limits. We are primarilyalso exposed to credit-related losses in the event of nonperformance by the financial institutions that are counterparties to theour forward currency contracts. The credit risk amount is our unrealized gains on our derivative instruments, based on foreign currency rates at the time of nonperformance. Our forward currency contracts are enteredWe have not experienced any losses related to these items, and we believe credit risk to be minimal. We seek to minimize our credit risk by entering into transactions with large,credit worthy and reputable financial institutions that are monitored for counterparty risk.and by monitoring the credit
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standing of the financial institutions with whom we transact. We seek to limit the amount of exposure with any one counterparty.
Inflation
Inflationary factors such as increases in the cost of our product and overhead costs may adversely affect our operating results. Although we do not believe that inflation has had a material impact on our financial position or results of operations to date, a high rate of inflation in the future may have an adverse effect on our ability to maintain current levels of gross margin and selling, general and administrative expenses as a percentage of net revenue if the selling prices of our products do not increase with these increased costs.
ITEM 4. CONTROLS AND PROCEDURES
We maintain disclosure controls and procedures that are designed to ensure that information required to be disclosed by us in the reports we file or submit under the Securities Exchange Act of 1934, or the Exchange Act, is recorded, processed, summarized and reported within the time periods specified in the SEC's rules and forms, and that such information is accumulated and communicated to our management, including our Chief Executive Officer (principalprincipal executive officer) and Chief Financial Officer (principal financial officer and principal financial and accounting officer),officer, to allow timely decisions to be made regarding required disclosure. We have established a Disclosure Committee, consisting of certain members of management, to assist in this evaluation. The Disclosure Committee meets on a quarterly basis, and as needed.
Our management, including our Chief Executive Officerprincipal executive officer and Chief Financial Officer,principal financial and accounting officer, evaluated the effectiveness of our disclosure controls and procedures (as defined in Rules 13a-15(e) and 15d-15(e) promulgated under the Exchange Act) at October 29, 2017.May 2, 2021. Based on that evaluation, our Chief Executive Officerprincipal executive officer and Chief Financial Officerprincipal financial and accounting officer concluded that, at October 29, 2017,May 2, 2021, our disclosure controls and procedures were effective.
There were no changes in our internal control over financial reporting during the quarter ended October 29, 2017May 2, 2021 that have materially affected, or are reasonably likely to materially affect, our internal control over financial reporting.

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PART II
OTHER INFORMATION
ITEM 1. LEGAL PROCEEDINGS
In addition to the legal matters described in Note 11 to the unaudited interim consolidated financial statements12. Legal Proceedings and Other Contingencies included in Item 1 of Part I of this report and in our fiscal 20162020 Annual Report on Form 10-K, we are, from time to time, involved in routine legal matters incidental to the conduct of our business, including legal matters such as initiation and defense of proceedings to protect intellectual property rights, personal injury claims, product liability claims, employment claims, and similar matters. We believe the ultimate resolution of any such current proceeding will not have a material adverse effect on our continued financial position, results of operations or cash flows.
ITEM 1A. RISK FACTORS
In addition to the other information contained in this Form 10-Q and in our 2020 Annual Report on Form 10-K, for our 2016 fiscal year, the following risk factors should be considered carefully in evaluating our business. Our business, financial condition, or results of operations could be materially adversely affected byas a result of any of these risks. Please note that additional risks not presently known to us or that we currently deem immaterial could also impair our business and operations.
Risks related to our business and industry
Our success depends on our ability to maintain the value and reputation of our brand.
Our success depends on the value and reputation of the lululemon brand. The lululemon name is integral to our business as well as to the implementation of our strategies for expanding our business.expansion strategies. Maintaining, promoting, and positioning our brand will depend largely on the success of our marketing and merchandising efforts and our ability to provide a consistent, high quality product, and guest experience. We rely on social media, as one of our marketing strategies, to have a positive impact on both our brand value and reputation. Our brand and reputation could be adversely affected if we fail to achieve these objectives, if our public image was to be tarnished by negative publicity, which could be amplified by social media, if we fail to deliver innovative and high quality products acceptable to our guests, or if we face or mishandle a product recall. NegativeOur reputation could also be impacted by adverse publicity, whether or not valid, regarding allegations that we, or persons associated with us or formerly associated with us, have violated applicable laws or regulations, including but not limited to those related to safety, employment, discrimination, harassment, whistle-blowing, privacy, corporate citizenship, improper business practices, or cybersecurity. Certain activities on the production methodspart of any ofstakeholders, including nongovernmental organizations and governmental institutions, could cause reputational damage, distract senior management, and disrupt our suppliers or manufacturers could adversely affect our reputation and sales and force us to locate alternative suppliers or manufacturing sources.business. Additionally, while we devote considerable effortseffort and resources to protecting our intellectual property, if these efforts are not successful the value of our brand may be harmed. Any harm to our brand and reputation could have a material adverse effect on our financial condition.
The current COVID-19 coronavirus pandemic and related government, private sector, and individual consumer responsive actions have and could continue to affect our business operations, store traffic, employee availability, financial condition, liquidity, and cash flow.
The spread of COVID-19 has caused health officials to impose restrictions and recommend precautions to mitigate the spread of the virus, especially when congregating in heavily populated areas, such as malls and lifestyle centers. Our stores have experienced temporary closures, and we have implemented precautionary measures in line with guidance from local authorities in the stores that are open. These measures include restrictions such as limitations on the number of guests allowed in our stores at any single time, minimum physical distancing requirements, and limited operating hours. We do not know how the measures recommended by local authorities or implemented by us may change over time or what the duration of these restrictions will be.
Further resurgences in COVID-19 cases, including from variants, could cause additional restrictions, including temporarily closing all or some of our stores again. An outbreak at one of our locations, even if we follow appropriate precautionary measures, could negatively impact our employees, guests, and brand. There is uncertainty over the impact of COVID-19 on the U.S., Canadian, and global economies, consumer willingness to visit stores, malls, and lifestyle centers, and employee willingness to staff our stores as the pandemic continues and if there are future resurgences. There is also uncertainty regarding potential long-term changes to consumer shopping behavior and preferences and whether consumer demand will recover when restrictions are lifted.
We may be impacted by other business disruptions related to COVID-19, including disruptions to our sourcing and manufacturing or to our distribution facilities. Our distribution centers have experienced temporary closures due to COVID-19.
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The COVID-19 situation is changing rapidly and the extent to which COVID-19 impacts our results will depend on future developments, which are highly uncertain and cannot be predicted, including new information that may emerge concerning the severity of COVID-19 and its variants and the actions taken to contain it or treat its impact, including vaccinations.
Changes in consumer shopping preferences, and shifts in distribution channels could materially impact our results of operations.
We sell our products through a variety of channels, with a significant portion through traditional brick-and-mortar retail channels. The COVID-19 pandemic has shifted guest shopping preferences away from brick-and-mortar and towards digital platforms. As strong e-commerce channels emerge and develop, we are evolving towards an omni-channel approach to support the shopping behavior of our guests. This involves country and region specific websites, social media, product notification emails, mobile apps, including mobile apps on in-store devices that allow demand to be fulfilled via our distribution centers, and online order fulfillment through stores. The diversion of sales from our company-operated stores could adversely impact our return on investment and could lead to impairment charges and store closures, including lease exit costs. We could have difficulty in recreating the in-store experience through direct channels. Our failure to successfully integrate our digital and physical channels and respond to these risks might adversely impact our business and results of operations, as well as damage our reputation and brands.
If any of our products have manufacturing or design defects or are otherwise unacceptable to us or our guests, our business could be harmed.
We have occasionally received, and may in the future continue to receive, shipments of products that fail to comply with our technical specifications or that fail to conform to our quality control standards. We have also received, and may in the future continue to receive, products that are otherwise unacceptable to us or our guests. Under these circumstances, unless we are able to obtain replacement products in a timely manner, we risk the loss of net revenue resulting from the inability to sell those products and related increased administrative and shipping costs. Additionally, if the unacceptability of our products is not discovered until after such products are purchased by our guests,sold, our guests could lose confidence in our products or we could face a product recall and our results of operations could suffer and our business, reputation, and brand could be harmed.
Our MIRROR subsidiary offers complex hardware and software products and services that can be affected by design and manufacturing defects. Sophisticated operating system software and applications, such as those offered by MIRROR, often have issues that can unexpectedly interfere with the intended operation of hardware or software products. Defects may also exist in components and products that we source from third parties. Any defects could make our products and services unsafe and create a risk of environmental or property damage or personal injury and we may become subject to the hazards and uncertainties of product liability claims and related litigation. The occurrence of real or perceived defects in any of our products, now or in the future, could result in additional negative publicity, regulatory investigations, or lawsuits filed against us, particularly if guests or others who use or purchase our MIRROR products are injured. Even if injuries are not the result of any defects, if they are perceived to be, we may incur expenses to defend or settle any claims and our brand and reputation may be harmed.
We operate in a highly competitive market and the size and resources of some of our competitors may allow them to compete more effectively than we can, resulting in a loss of our market share and a decrease in our net revenue and profitability.
The market for technical athletic apparel is highly competitive. Competition may result in pricing pressures, reduced profit margins or lost market share, or a failure to grow or maintain our market share, any of which could substantially harm our business and results of operations. We compete directly against wholesalers and direct retailers of athletic apparel, including large, diversified apparel companies with substantial market share, and established companies expanding their production and marketing of technical athletic apparel, as well as against retailers specifically focused on women's athletic apparel. We also face competition from wholesalers and direct retailers of traditional commodity athletic apparel, such as cotton T-shirts and sweatshirts. Many of our competitors are large apparel and sporting goods companies with strong worldwide brand recognition. Because of the fragmented nature of the industry, we also compete with other apparel sellers, including those specializing in yoga apparel and other activewear. Many of our competitors have significant competitive advantages, including longer operating histories, larger and broader customer bases, more established relationships with a broader set of suppliers, greater brand recognition and greater financial, research and development, store development, marketing, distribution, and other resources than we do.

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Our competitors may be able to achieve and maintain brand awareness and market share more quickly and effectively than we can. In contrast to our "grassroots"grassroots community-based marketing approach, many of our competitors promote their brands through traditional forms of advertising, such as print media and television commercials, and through celebrity endorsements, and have substantial resources to devote to such efforts. Our competitors may also create and maintain brand
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awareness using traditional forms of advertising more quickly than we can. Our competitors may also be able to increase sales in their new and existing markets faster than we do by emphasizing different distribution channels than we do, such as catalog sales or an extensive franchise network.
In addition, because we hold limited patents and exclusive intellectual property rights in the technology, fabrics or processes underlying our products, our current and future competitors are able to manufacture and sell products with performance characteristics, fabrication techniques, and styling similar to our products.
Our reliance on suppliers to provide fabrics for and to produce our products could cause problems in our supply chain.
We do not manufacture our products or the raw materials for them and rely instead on suppliers. Many of the specialty fabrics used in our products are technically advanced textile products developed and manufactured by third parties and may be available, in the short-term, from only one or a very limited number of sources. In fiscal 2016, approximately 63% of our products were produced by our top five manufacturing suppliers, and 40% of raw materials were produced by a single manufacturer. We have no long-term contracts with any of our suppliers or manufacturing sources for the production and supply of our fabrics and garments, and we compete with other companies for fabrics, raw materials, and production.
We have experienced, and may in the future continue to experience, a significant disruption in the supply of fabrics or raw materials from current sources and we may be unable to locate alternative materials suppliers of comparable quality at an acceptable price, or at all. In addition, if we experience significant increased demand, or if we need to replace an existing supplier or manufacturer, we may be unable to locate additional supplies of fabrics or raw materials or additional manufacturing capacity on terms that are acceptable to us, or at all, or we may be unable to locate any supplier or manufacturer with sufficient capacity to meet our requirements or to fill our orders in a timely manner. Identifying a suitable supplier is an involved process that requires us to become satisfied with its quality control, responsiveness and service, financial stability, and labor and other ethical practices. Even if we are able to expand existing or find new manufacturing or fabric sources, we may encounter delays in production and added costs as a result of the time it takes to train our suppliers and manufacturers in our methods, products, and quality control standards. Delays related to supplier changes could also arise due to an increase in shipping times if new suppliers are located farther away from our markets or from other participants in our supply chain. Any delays, interruption or increased costs in the supply of fabric or manufacture of our products could have an adverse effect on our ability to meet guest demand for our products and result in lower net revenue and income from operations both in the short and long term.
An economic downturn or economic uncertainty in our key markets may adversely affect consumer discretionary spending and demand for our products.
Many of our products may be considered discretionary items for consumers. Factors affecting the level of consumer spending for such discretionary items include general economic conditions, particularly those in North America, and other factors such as consumer confidence in future economic conditions, fears of recession, the availability and cost of consumer credit, levels of unemployment, and tax rates. As global economic conditions continue to be volatile or economic uncertainty remains, trends in consumer discretionary spending also remain unpredictable and subject to reductions due to credit constraints and uncertainties about the future. Unfavorable economic conditions may lead consumers to delay or reduce purchases of our products. Consumer demand for our products may not reach our targets, or may decline, when there is an economic downturn or economic uncertainty in our key markets, particularly in North America. Our sensitivity to economic cycles and any related fluctuation in consumer demand may have a material adverse effect on our financial condition.
Our sales and profitability may decline as a result of increasing product costs and decreasing selling prices.
Our business is subject to significant pressure on costs and pricing caused by many factors, including intense competition, constrained sourcing capacity and related inflationary pressure, pressure from consumers to reduce the prices we charge for our products, and changes in consumer demand. These factors may cause us to experience increased costs, reduce our prices to consumers or experience reduced sales in response to increased prices, any of which could cause our operating margin to decline if we are unable to offset these factors with reductions in operating costs and could have a material adverse effect on our financial conditions,condition, operating results, and cash flows.

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If we are unable to anticipate consumer preferences and successfully develop and introduce new, innovative, and updateddifferentiated products, we may not be able to maintain or increase our sales and profitability.
Our success depends on our ability to identify and originate product trends as well as to anticipate and react to changing consumer demands in a timely manner. All of our products are subject to changing consumer preferences that cannot be predicted with certainty. If we are unable to introduce new products or novel technologies in a timely manner or our new products or technologies are not accepted by our guests, our competitors may introduce similar products in a more timely fashion, which could hurt our goal to be viewed as a leader in technical athletic apparel innovation. Our new products may not receive consumer acceptance as consumer preferences could shift rapidly to different types of athletic apparel or away from these types of products altogether, and our future success depends in part on our ability to anticipate and respond to these changes. Our failure to anticipate and respond in a timely manner to changing consumer preferences could lead to, among other things, lower sales and excess inventory levels. Even if we are successful in anticipating consumer preferences, our ability to adequately react to and address those preferences will in part depend upon our continued ability to develop and introduce innovative, high-quality products. Our failure to effectively introduce new products that are accepted by consumers could result in a decrease in net revenue and excess inventory levels, which could have a material adverse effect on our financial condition.
Our results of operations could be materially harmed if we are unable to accurately forecast guest demand for our products.
To ensure adequate inventory supply, we must forecast inventory needs and place orders with our manufacturers based on our estimates of future demand for particular products. Our ability to accurately forecast demand for our products could be affected by many factors, including an increase or decrease in guest demand for our products or for products of our competitors, our failure to accurately forecast guest acceptance of new products, product introductions by competitors, unanticipated changes in general market conditions (for example, because of unexpected effects on inventory supply and consumer demand caused by the current COVID-19 coronavirus pandemic), and weakening of economic conditions or consumer confidence in future economic conditions. If we fail to accurately forecast guest demand, we may experience excess inventory levels or a shortage of products available for sale in our stores or for delivery to guests.
Inventory levels in excess of guest demand may result in inventory write-downs or write-offs and the sale of excess inventory at discounted prices, which would cause our gross margin to suffer and could impair the strength and exclusivity of our brand. Conversely, if we underestimate guest demand for our products, our manufacturers may not be able to deliver products to meet our requirements, and this could result in damage to our reputation and guest relationships.
Our inability to safeguard against security breaches with respect to our information technology systems could disrupt our operations.
Our business employs systems and websites that allow for the storage and transmission of proprietary or confidential information regarding our business, guests and employees including credit card information. Security breaches could expose us to a risk of loss or misuse of this information and potential liability. We may not have the resources or technical sophistication to be able to anticipate or prevent rapidly evolving types of cyber-attacks. Actual or anticipated attacks may cause us to incur increasing costs including costs to deploy additional personnel and protection technologies, train employees and engage third party experts and consultants. Advances in computer capabilities, new technological discoveries or other developments may result in the technology used by us to protect transaction or other data being breached or compromised. Data and security breaches can also occur as a result of non-technical issues including intentional or inadvertent breach by employees or persons with whom we have commercial relationships that result in the unauthorized release of personal or confidential information. Any compromise or breach of our security could result in a violation of applicable privacy and other laws, significant litigation and potential liability and damage to our brand and reputation or other harm to our business.
Any material disruption of our information technology systems or unexpected network interruption could disrupt our business and reduce our sales.
We are increasingly dependent on information technology systems and third-parties to operate our e-commerce websites, process transactions, respond to guest inquiries, manage inventory, purchase, sell and ship goods on a timely basis, and maintain cost-efficient operations. The failure of our information technology systems to operate properly or effectively, problems with transitioning to upgraded or replacement systems, or difficulty in integrating new systems, could adversely affect our business. In addition, we have e-commerce websites in the United States, Canada, and internationally. Our information technology systems, websites, and operations of third parties on whom we rely, may encounter damage or disruption or slowdown caused by a failure to successfully upgrade systems, system failures, viruses, computer "hackers" or other causes, could cause information, including data related to guest orders, to be lost or delayed which could, especially if the disruption or slowdown occurred during the holiday season, result in delays in the delivery of products to our stores and guests or lost sales, which could reduce demand for our products and cause our sales to decline. In addition, if changes in technology cause our information systems to become obsolete, or if our information systems are inadequate to handle our growth, we could

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lose guests. We have limited back-up systems and redundancies, and our information technology systems and websites have experienced system failures and electrical outages in the past which have disrupted our operations. Any significant disruption in our information technology systems or websites could harm our reputation and credibility, and could have a material adverse effect on our business, financial condition and results of operations.
If the technology-based systems that give our customers the ability to shop with us online do not function effectively, our operating results, as well as our ability to grow our e-commerce business globally, could be materially adversely affected.
Many of our customers shop with us through our e-commerce website and mobile commerce applications. Increasingly, customers are using tablets and smart phones to shop online with us and with our competitors and to do comparison shopping. We are increasingly using social media and proprietary mobile applications to interact with our customers and as a means to enhance their shopping experience. Any failure on our part to provide attractive, effective, reliable, user-friendly e-commerce platforms that offer a wide assortment of merchandise with rapid delivery options and that continually meet the changing expectations of online shoppers could place us at a competitive disadvantage, result in the loss of e-commerce and other sales, harm our reputation with customers, have a material adverse impact on the growth of our e-commerce business globally and could have a material adverse impact on our business and results of operations.
Risks specific to our e-commerce business also include diversion of sales from our company-operated stores, difficulty in recreating the in-store experience through direct channels and liability for online content. Our failure to successfully respond to these risks might adversely affect sales in our e-commerce business, as well as damage our reputation and brands.
The fluctuating cost of raw materials could increase our cost of goods sold and cause our results of operations and financial condition to suffer.
The fabrics used by our suppliers and manufacturers include synthetic fabrics whose raw materials include petroleum-based products. Our products also include silver and natural fibers, including cotton. Our costs for raw materials are affected by, among other things, weather, consumer demand, speculation on the commodities market, the relative valuations and fluctuations of the currencies of producer versus consumer countries, and other factors that are generally unpredictable and beyond our control. Increases in the cost of raw materials, including petroleum or the prices we pay for silver and our cotton yarn and cotton-based textiles, could have a material adverse effect on our cost of goods sold, results of operations, financial condition, and cash flows.
Our limited operating experience and limited brand recognition in new international markets may limit our expansion and cause our business and growth to suffer.
Our future growth depends in part on our expansion efforts outside of North America. We have limited experience with regulatory environments and market practices internationally, and we may not be able to penetrate or successfully operate in any new market. In connection with our expansion efforts we may encounter obstacles we did not face in North America, including cultural and linguistic differences, differences in regulatory environments, labor practices and market practices, difficulties in keeping abreast of market, business and technical developments, and foreigninternational guests' tastes and preferences. We may also encounter difficulty expanding into new international markets because of limited brand recognition leading to delayed acceptance of our technical athletic apparel by guests in these new international markets. Our failure to
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develop our business in new international markets or experiencing disappointing growth outside of existing markets could harm our business and results of operations.
We may not realize the potential benefits and synergies sought with the acquisition of MIRROR.
During 2020, we acquired MIRROR as part of our growth plan, which includes driving business through omni-guest experiences. The potential benefits of enhancing our digital and interactive capabilities and deepening our roots in the sweatlife might not be realized fully, if at all. Further, the expected synergies between lululemon and MIRROR, such as those related to our connections with our guests and communities as well as our store and direct to consumer infrastructure, may not materialize. A significant portion of the purchase price was allocated to goodwill and if our acquisition does not yield expected returns, we may be required to record impairment charges, which would adversely affect our results of operations.
Our management team has limited experience in addressing the challenges of integrating management teams, strategies, cultures, and organizations of two companies. This integration may divert the attention of management and cause additional expenses. Management also has limited experience outside of the retail industry, including with the specialized hardware and software sold and licensed by MIRROR. If MIRROR has inadequate or ineffective controls and procedures, our internal control over financial reporting could be adversely impacted. The acquisition may not be well received by the customers or employees of either company, and this could hurt our brand and result in the loss of key employees. If we encounter problems with our distribution system, our abilityare unable to deliver our products to the marketsuccessfully integrate MIRROR, including its people and to meet guest expectations could be harmed.
We rely on our distribution facilities for substantially all of our product distribution. Our distribution facilities include computer controlled and automated equipment, which means their operationstechnologies, we may be subject to a number of risks related to security or computer viruses, the proper operation of software and hardware, electronic or power interruptions, or other system failures. In addition, because substantially all of our products are distributed from four locations, our operations could also be interrupted by labor difficulties, extreme or severe weather conditions or by floods, fires or other natural disasters near our distribution centers. If we encounter problems with our distribution system, our ability to meet guest expectations, manage inventory, complete sales, and achieve objectives for operating efficiencies could be harmed.
Our fabrics and manufacturing technology generally are not patented and can be imitated by our competitors.
The intellectual property rights in the technology, fabrics, and processes used to manufacture our products generally are owned or controlled by our suppliers and are generally not unique to us. Our ability to obtain intellectual property protection for our products is therefore limited and we do not generally own patents or hold exclusive intellectual property rights in the

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technology, fabrics or processes underlying our products. As a result, our current and future competitors are able to manufacture and sell products with performance characteristics, fabrics and styling similar to our products. Because many of our competitors have significantly greater financial, distribution, marketing, and other resources than we do, they may be able to manufacture and sell products based on our fabrics and manufacturing technology at lower prices than we can. If our competitors do sell similar products to ours at lower prices, our net revenue and profitability could suffer.
Our failure or inability to protect our intellectual property rights could diminish the value of our brand and weaken our competitive position.
We currently rely on a combination of copyright, trademark, trade dress, and unfair competition laws, as well as confidentiality procedures and licensing arrangements, to establish and protect our intellectual property rights. The steps we take to protect our intellectual property rights may not be adequate to prevent infringement of these rights by others, including imitation of our products and misappropriation of our brand. In addition, intellectual property protection may be unavailable or limited in some foreign countries where laws or law enforcement practices may not protect our intellectual property rights as fully as in the United States or Canada, and it may be more difficult for us to successfully challenge the use of our intellectual property rights by other parties in these countries. If we fail to protect and maintain our intellectual property rights, the value of our brand could be diminished and our competitive position may suffer.
Changes in tax laws or unanticipated tax liabilitiesmanage operations efficiently, which could adversely affect our effective income tax rateresults of operations. The acquisition of MIRROR may also divert management time and other resources away from our existing business.
In addition, we may, from time to time, evaluate and pursue other strategic investments or acquisitions. These involve various inherent risks and the benefits sought may not be realized. The acquisition of MIRROR or other strategic investments or acquisitions may not create value and may harm our brand and adversely affect our business, financial condition, and results of operations.
We may not be able to grow the MIRROR business and have it achieve profitability.
We may be unable to attract and retain subscribers to MIRROR. If we do not provide the delivery and installation service that our guests expect, offer engaging and innovative classes, and support and continue to improve the technology used, we may not be able to maintain and grow the number of subscribers. This could adversely impact our results of operations.
We are subjectdependent on information technology systems to provide live and recorded classes to our customers with MIRROR subscriptions, to maintain its software, and to manage subscriptions. If we experience issues such as cybersecurity threats or actions, or interruptions or delays in our information technology systems, the income tax lawsdata privacy and overall experience of the United States, Canada, and several other international jurisdictions. Our effective income tax ratessubscribers could be unfavorablynegatively impacted by a number of factors, including changes in the mix of earnings amongst countries with differing statutory tax rates, changes in the valuation of deferred tax assets and liabilities, changes in tax laws, the outcome of income tax audits in various jurisdictions around the world, and any repatriation of unremitted earnings for which we have not previously accrued U.S. taxes.
We and our subsidiaries engage in a number of intercompany transactions across multiple tax jurisdictions. Although we believe that these transactions reflect the accurate economic allocation of profit and that proper transfer pricing documentation is in place, the profit allocation and transfer pricing terms and conditions may be scrutinized by local tax authorities during an audit and any resulting changes may impact our mix of earnings in countries with differing statutory tax rates.
Current economic and political conditions make tax rules in any jurisdiction, including the United States and Canada, subject to significant change. Proposals to reform U.S. and foreign tax laws have included, among other things, changes to the U.S. federal tax rate, imposing limitations on the deductibility of interest, the transition from a "worldwide" system of taxation to a territorial system, a one-time tax on accumulated foreign earnings, significant taxes on foreign earnings and payments to foreign related parties, and certain other base erosion prevention measures. There is substantial uncertainty regarding both the timing and the details of any such tax reform. The impact of any potential tax reform on our business is uncertain and could be adverse.therefore damage our brand and adversely affect our results of operations.
Competition, including from other in-home fitness providers as well as in-person fitness studios, and trends of consumer preferences, could also impact the level of subscriptions and therefore our results of operations.
If we continue to grow at a rapid pace, we may not be able to effectively manage our growth and the increased complexity of our business and as a result our brand image and financial performance may suffer.
We have expanded our operations rapidly since our inception in 1998 and our net revenue has increased from $40.7 million in fiscal 2004 to $2.3$4.4 billion in fiscal 2016.2020. If our operations continue to grow at a rapid pace, we may experience difficulties in obtaining sufficient raw materials and manufacturing capacity to produce our products, as well as delays in production and shipments, as our products are subject to risks associated with overseas sourcing and manufacturing. We could be required to continue to expand our sales and marketing, product development and distribution functions, to upgrade our management information systems and other processes and technology, and to obtain more space for our expanding workforce. This expansion could increase the strain on our resources, and we could experience operating difficulties, including difficulties in hiring, training, and managing an increasing number of employees. These difficulties could result in the erosion of our brand image which could have a material adverse effect on our financial condition.
We are subject to risks associated with leasing retail and distribution space subject to long-term and non-cancelable leases.
We lease the majority of our stores under operating leases and our inability to secure appropriate real estate or lease terms could impact our ability to grow. Our leases generally have initial terms of between five and ten15 years, and generally can be extended only in five-year increments if at all. We generally cannot cancel these leases at our option. If an existing or new store is not profitable, and we decide to close it, as we have done in the past and may do in the future, we may nonetheless be
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committed to perform our obligations under the applicable lease including, among other things, paying the base rent for the balance of the lease term. Similarly, we may be committed to perform our obligations under the applicable leases even if

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current locations of our stores become unattractive as demographic patterns change. In addition, as each of our leases expire, we may fail to negotiate renewals, either on commercially acceptable terms or at all, which could require us to close stores in desirable locations.
We also lease the majority of our distribution centers and our inability to secure appropriate real estate or lease terms could impact our ability to deliver our products to the market.
We may not be able to successfully open new store locations in a timely manner, if at all, which could harm our results of operations.
Our growth will largely depend on our ability to successfully open and operate new stores, which depends on many factors, including, among others, our ability to:
identify suitable store locations, the availability of which is outside of our control;
gain brand recognition and acceptance, particularly in markets that are new to us;
negotiate acceptable lease terms, including desired tenant improvement allowances;
hire, train and retain store personnel and field management;
immerse new store personnel and field management into our corporate culture;
source sufficient inventory levels; and
successfully integrate new stores into our existing operations and information technology systems.
We may be unsuccessful in identifying new markets where our technical athletic apparel and other products and brand image will be accepted. In addition, we may not be able to open or profitably operate new stores in existing, adjacent, or new markets due to the impact of COVID-19, which could have a material adverse effect on us.
Our future success is substantially dependent on the service of our senior management and other key employees.
In the last few years, we have had changes to our senior management team including new hires, departures, and role and responsibility changes. The performance of our senior management team and other key employees may not meet our needs and expectations. Also, the loss of services of any of these key employees, or any negative public perception with respect to these individuals, may be disruptive to, or cause uncertainty in, our business and could have a negative impact on our ability to manage and grow our business effectively. Such disruption could have a material adverse impact on our financial performance, financial condition, and the market price of our stock.
Our business is affected by seasonality.
Our business is affected by the general seasonal trends common to the retail apparel industry. This seasonality may adversely affect our business and cause our results of operations to fluctuate.
Risks related to our supply chain
Our reliance on suppliers to provide fabrics for and to produce our products could cause problems if we experience a supply chain disruption and we are unable to secure additional suppliers of fabrics or other raw materials, or manufacturers of our end products.
We do not manufacture our products or the raw materials for them and rely instead on suppliers. Many of the specialty fabrics used in our products are technically advanced textile products developed and manufactured by third parties and may be available, in the short-term, from only one or a limited number of sources. We have no long-term contracts with any of our suppliers or manufacturers for the production and supply of our raw materials and products, and we compete with other companies for fabrics, other raw materials, and production. The following statistics are based on cost.
We work with a group of approximately 40 vendors that manufacture our products, five of which produced 59% of our products in 2020. During 2020, the largest single manufacturer produced approximately 17% of our products. During 2020, approximately 33% of our products were manufactured in Vietnam, 20% in Cambodia, 12% in Sri Lanka, and 9% in the PRC, including 2% in Taiwan.
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We work with a group of approximately 65 suppliers to provide the fabrics for our products. In 2020, 65% of our fabrics were produced by our top five fabric suppliers, and the largest single manufacturer produced approximately 29% of fabric used. During 2020, approximately 45% of our fabrics originated from Taiwan, 18% from Mainland China, 16% from Sri Lanka, and the remainder from other regions.
We also source other raw materials which are used in our products, including items such as content labels, elastics, buttons, clasps, and drawcords from suppliers located predominantly in the Asia Pacific region.
We have experienced, and may in the future experience, a significant disruption in the supply of fabrics or raw materials and may be unable to locate alternative suppliers of comparable quality at an acceptable price, or at all. In addition, if we experience significant increased demand, or if we need to replace an existing supplier or manufacturer, we may be unable to locate additional supplies of fabrics or raw materials or additional manufacturing capacity on terms that are acceptable to us, or at all, or we may be unable to locate any supplier or manufacturer with sufficient capacity to meet our requirements or fill our orders in a timely manner. Identifying a suitable supplier is an involved process that requires us to become satisfied with its quality control, responsiveness and service, financial stability, and labor and other ethical practices. Even if we are able to expand existing or find new manufacturing or fabric sources, we may encounter delays in production and added costs as a result of the time it takes to train our suppliers and manufacturers in our methods, products, and quality control standards. Our supply of fabric or manufacture of our products could be disrupted or delayed by the impact of health pandemics, including the current COVID-19 pandemic, and the related government and private sector responsive actions such as border closures, restrictions on product shipments, and travel restrictions. Delays related to supplier changes could also arise due to an increase in shipping times if new suppliers are located farther away from our markets or from other participants in our supply chain. Any delays, interruption, or increased costs in the supply of fabric or manufacture of our products could have an adverse effect on our ability to meet guest demand for our products and result in lower net revenue and income from operations both in the short and long term.
The operations of many of our suppliers are subject to additional risks that are beyond our control.
Almost all of our suppliers are located outside of North America, and as a result, we are subject to risks associated with doing business abroad, including:
the impact of health conditions, including COVID-19, and related government and private sector responsive actions, and other changes in local economic conditions in countries where our suppliers or manufacturers are located;
political unrest, terrorism, labor disputes, and economic instability resulting in the disruption of trade from international countries in which our products are manufactured;
fluctuations in foreign currency exchange rates;
the imposition of new laws and regulations, including those relating to labor conditions, quality and safety standards, imports, duties, taxes and other charges on imports, as well as trade restrictions and restrictions on currency exchange or the transfer of funds;
reduced protection for intellectual property rights, including trademark protection, in some countries, particularly in the PRC; and
disruptions or delays in shipments whether due to port congestion, labor disputes, product regulations and/or inspections or other factors, natural disasters or health pandemics, or other transportation disruptions.
These and other factors beyond our control could interrupt our suppliers' production in offshore facilities, influence the ability of our suppliers to export our products cost-effectively or at all and inhibit our suppliers' ability to procure certain materials, any of which could harm our business, financial condition, and results of operations.
Our business could be harmed if our suppliers and manufacturers do not comply with our Vendor Code of Ethics or applicable laws.
While we require our suppliers and manufacturers to comply with our Vendor Code of Ethics, which includes labor, health and safety, and environment standards, we do not control their practices. If suppliers or contractors do not comply with these standards or applicable laws or there is negative publicity regarding the production methods of any of our suppliers or manufacturers, even if unfounded or not material to our supply chain, our reputation and sales could be adversely affected, we could be subject to legal liability, or could cause us to contract with alternative suppliers or manufacturing sources.
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The fluctuating cost of raw materials could increase our cost of goods sold.
The fabrics used to make our products include synthetic fabrics whose raw materials include petroleum-based products. Our products also include silver and natural fibers, including cotton. Our costs for raw materials are affected by, among other things, weather, consumer demand, speculation on the commodities market, the relative valuations and fluctuations of the currencies of producer versus consumer countries, and other factors that are generally unpredictable and beyond our control. Increases in the cost of raw materials, including petroleum or the prices we pay for silver and our cotton yarn and cotton-based textiles, could have a material adverse effect on our cost of goods sold, results of operations, financial condition, and cash flows.
If we encounter problems with our distribution system, our ability to deliver our products to the market and to meet guest expectations could be harmed.
We rely on our distribution facilities for substantially all of our product distribution. Our distribution facilities include computer controlled and automated equipment, which means their operations may be subject to a number of risks related to security or computer viruses, the proper operation of software and hardware, electronic or power interruptions, or other system failures. In addition, our operations could also be interrupted by labor difficulties, extreme or severe weather conditions or by floods, fires, or other natural disasters near our distribution centers. If we encounter problems with our distribution system, our ability to meet guest expectations, manage inventory, complete sales, and achieve objectives for operating efficiencies could be harmed.
Increasing labor costs and other factors associated with the production of our products in South Asia and South East Asia could increase the costs to produce our products.
A significant portion of our products are produced in South Asia and South East Asia and increases in the costs of labor and other costs of doing business in the countries in this area could significantly increase our costs to produce our products and could have a negative impact on our operations and earnings. Factors that could negatively affect our business include labor shortages and increases in labor costs, difficulties and additional costs in transporting products manufactured from these countries to our distribution centers and significant revaluation of the currencies used in these countries, which may result in an increase in the cost of producing products. Also, the imposition of trade sanctions or other regulations against products imported by us from, or the loss of "normal trade relations" status with any country in which our products are manufactured, could significantly increase our cost of products and harm our business.
Risks related to information security and technology
We may be unable to safeguard against security breaches which could damage our customer relationships and result in significant legal and financial exposure.
As part of our normal operations, we receive confidential, proprietary, and personally identifiable information, including credit card information, and information about our customers, our employees, job applicants, and other third parties. Our business employs systems and websites that allow for the storage and transmission of this information. However, despite our safeguards and security processes and protections, security breaches could expose us to a risk of theft or misuse of this information, and could result in litigation and potential liability. The retail industry, in particular, has been the target of many recent cyber-attacks. We may not have the resources or technical sophistication to be able to anticipate or prevent rapidly evolving types of cyber-attacks. Attacks may be targeted at us, our vendors or customers, or others who have entrusted us with information. In addition, despite taking measures to safeguard our information security and privacy environment from security breaches, our customers and our business could still be exposed to risk. Actual or anticipated attacks may cause us to incur increasing costs including costs to deploy additional personnel and protection technologies, train employees and engage third party experts and consultants. Advances in computer capabilities, new technological discoveries or other developments may result in the technology used by us to protect transaction or other data being breached or compromised. Measures we implement to protect against cyber-attacks may also have the potential to impact our customers' shopping experience or decrease activity on our websites by making them more difficult to use. Data and security breaches can also occur as a result of non-technical issues including intentional or inadvertent breach by employees or persons with whom we have commercial relationships that result in the unauthorized release of personal or confidential information. Any compromise or breach of our security could result in a violation of applicable privacy and other laws, significant legal and financial exposure, and damage to our brand and reputation or other harm to our business.
Privacy and data protection laws increase our compliance burden.
We are subject to a variety of privacy and data protection laws and regulations that change frequently and have requirements that vary from jurisdiction to jurisdiction. For example, we are subject to significant compliance obligations under privacy laws such as the General Data Privacy Regulation ("GDPR") in the European Union, the Personal Information
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Protection and Electronic Documents Act (“PIPEDA”) in Canada, and the California Consumer Privacy Act ("CCPA"). Some privacy laws prohibit the transfer of personal information to certain other jurisdictions. We are subject to privacy and data protection audits or investigations by various government agencies. Our failure to comply with these laws subjects us to potential regulatory enforcement activity, fines, private litigation including class actions, and other costs. Our efforts to comply with privacy laws complications our operations and adds to our compliance costs. A significant privacy breach or failure to comply with privacy or data protection laws might have a materially adverse impact on our reputation, business operations and our financial condition or results of operations.
Disruption of our information technology systems or unexpected network interruption could disrupt our business.
We are increasingly dependent on information technology systems and third-parties to operate our e-commerce websites, process transactions, respond to guest inquiries, manage inventory, purchase, sell and ship goods on a timely basis, and maintain cost-efficient operations. The failure of our information technology systems to operate properly or effectively, problems with transitioning to upgraded or replacement systems, or difficulty in integrating new systems, could adversely affect our business. In addition, we have e-commerce websites in the United States, Canada, and internationally. Our information technology systems, websites, and operations of third parties on whom we rely, may encounter damage or disruption or slowdown caused by a failure to successfully upgrade systems, system failures, viruses, computer "hackers", natural disasters, or other causes. These could cause information, including data related to guest orders, to be lost or delayed which could, especially if the disruption or slowdown occurred during the holiday season, result in delays in the delivery of products to our stores and guests or lost sales, which could reduce demand for our products and cause our sales to decline. The concentration of our primary offices, two of our distribution centers, and a number of our stores along the west coast of North America could amplify the impact of a natural disaster occurring in that area to our business, including to our information technology systems. In addition, if changes in technology cause our information systems to become obsolete, or if our information systems are inadequate to handle our growth, we could lose guests. We have limited back-up systems and redundancies, and our information technology systems and websites have experienced system failures and electrical outages in the past which have disrupted our operations. Any significant disruption in our information technology systems or websites could harm our reputation and credibility, and could have a material adverse effect on our business, financial condition, and results of operations.
Our technology-based systems that give our customers the ability to shop with us online may not function effectively.
Many of our customers shop with us through our e-commerce websites and mobile apps. Increasingly, customers are using tablets and smart phones to shop online with us and with our competitors and to do comparison shopping. We are increasingly using social media and proprietary mobile apps to interact with our customers and as a means to enhance their shopping experience. Any failure on our part to provide attractive, effective, reliable, user-friendly e-commerce platforms that offer a wide assortment of merchandise with rapid delivery options and that continually meet the changing expectations of online shoppers could place us at a competitive disadvantage, result in the loss of e-commerce and other sales, harm our reputation with customers, have a material adverse impact on the growth of our e-commerce business globally and could have a material adverse impact on our business and results of operations.
Risks related to environmental, social, and governance issues
Climate change, and related legislative and regulatory responses to climate change, may adversely impact our business.
There is increasing concern that a gradual rise in global average temperatures due to increased concentration of carbon dioxide and other greenhouse gases in the atmosphere will cause significant changes in weather patterns around the globe, an increase in the frequency, severity, and duration of extreme weather conditions and natural disasters, and water scarcity and poor water quality. These events could adversely impact the cultivation of cotton, which is a key resource in the production of our products, disrupt the operation of our supply chain and the productivity of our contract manufacturers, increase our production costs, impose capacity restraints and impact the types of apparel products that consumers purchase. These events could also compound adverse economic conditions and impact consumer confidence and discretionary spending. As a result, the effects of climate change could have a long-term adverse impact on our business and results of operations. In many countries, governmental bodies are enacting new or additional legislation and regulations to reduce or mitigate the potential impacts of climate change. If we, our suppliers, or our contract manufacturers are required to comply with these laws and regulations, or if we choose to take voluntary steps to reduce or mitigate our impact on climate change, we may experience increased costs for energy, production, transportation, and raw materials, increased capital expenditures, or increased insurance premiums and deductibles, which could adversely impact our operations. Inconsistency of legislation and regulations among jurisdictions may also affect the costs of compliance with such laws and regulations. Any assessment of the potential impact of future climate change legislation, regulations or industry standards, as well as any international treaties and accords, is uncertain given the wide scope of potential regulatory change in the countries in which we operate.
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Increased scrutiny from investors and others regarding our environmental, social, governance, or sustainability, responsibilities could result in additional costs or risks and adversely impact our reputation, employee retention, and willingness of customers and suppliers to do business with us.
Investor advocacy groups, certain institutional investors, investment funds, other market participants, stockholders, and customers have focused increasingly on the environmental, social and governance ("ESG") or “sustainability” practices of companies. These parties have placed increased importance on the implications of the social cost of their investments. If our ESG practices do not meet investor or other industry stakeholder expectations and standards, which continue to evolve, our brand, reputation and employee retention may be negatively impacted based on an assessment of our ESG practices. Any sustainability report that we publish or otherwise sustainability disclosure we make may include our policies and practices on a variety of social and ethical matters, including corporate governance, environmental compliance, employee health and safety practices, human capital management, product quality, supply chain management, and workforce inclusion and diversity. It is possible that stakeholders may not be satisfied with our ESG practices or the speed of their adoption. We could also incur additional costs and require additional resources to monitor, report, and comply with various ESG practices. Also, our failure, or perceived failure, to meet the standards included in any sustainability disclosure could negatively impact our reputation, employee retention, and the willingness of our customers and suppliers to do business with us.
Risks related to global economic, political, and regulatory conditions
An economic recession, depression, downturn or economic uncertainty in our key markets may adversely affect consumer discretionary spending and demand for our products.
Many of our products may be considered discretionary items for consumers. Some of the factors that may influence consumer spending on discretionary items include general economic conditions, high levels of unemployment, health pandemics (such as the impact of the current COVID-19 coronavirus pandemic, including reduced store traffic and widespread temporary closures of retail locations), higher consumer debt levels, reductions in net worth based on market declines and uncertainty, home foreclosures and reductions in home values, fluctuating interest and foreign currency rates and credit availability, government austerity measures, fluctuating fuel and other energy costs, fluctuating commodity prices, tax rates and general uncertainty regarding the overall future economic environment. To date, COVID-19 and related restrictions and mitigation measures have negatively impacted the global economy and created significant volatility and disruption of financial markets. While the duration and severity of the economic impact of COVID-19 is unknown, any recession, depression or general downturn in the global economy could negatively affect consumer confidence and discretionary spending. As global economic conditions continue to be volatile or economic uncertainty remains, trends in consumer discretionary spending also remain unpredictable and subject to reductions due to credit constraints and uncertainties about the future. Unfavorable economic conditions may lead consumers to delay or reduce purchases of our products. Consumer demand for our products may not reach our targets, or may decline, when there is an economic downturn or economic uncertainty in our key markets. Our sensitivity to economic cycles and any related fluctuation in consumer demand may have a material adverse effect on our financial condition.
Global economic and political conditions and global events such as health pandemics could adversely impact our results of operations.
Uncertain or challenging global economic and political conditions could impact our performance, including our ability to successfully expand internationally. Global economic conditions could impact levels of consumer spending in the markets in which we operate, which could impact our sales and profitability. Political unrest could negatively impact our guests and employees, reduce consumer spending, and adversely impact our business and results of operations. Health pandemics, such as the current COVID-19 coronavirus pandemic, and the related governmental, private sector and individual consumer responses could contribute to a recession, depression, or global economic downturn, reduce store traffic and consumer spending, result in temporary or permanent closures of retail locations, offices, and factories, and could negatively impact the flow of goods.
We may be unable to source and sell our merchandise profitably or at all could be hurt if new trade restrictions are imposed or existing trade restrictions become more burdensome.
The United States and the countries in which our products are produced or sold internationally have imposed and may impose additional quotas, duties, tariffs, or other restrictions or regulations, or may adversely adjust prevailing quota, duty, or tariff levels. WeThe results of any audits or related disputes regarding these restrictions or regulations could have expandedan adverse effect on our relationships with suppliers outside of China,financial statements for the period or periods for which among other things has resulted in increased costs and shipping times for some products.the applicable final determinations are made. Countries impose, modify, and remove tariffs and other trade restrictions in response to a diverse array of factors, including global and national economic and political conditions, which make it impossible for us to predict future developments regarding tariffs and other trade restrictions. Trade restrictions, including tariffs, quotas, embargoes, safeguards, and customs restrictions, could increase
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the cost or reduce the supply of products available to us, could increase shipping times, or may require us to modify our supply chain organization or other current business practices, any of which could harm our business, financial condition, and results of operations.
We are dependent on international trade agreements and regulations. If the United States were to withdraw from or materially modify certain international trade agreements, our business could be adversely affected.
Increasing labor costsThe countries in which we produce and other factors associated with the production ofsell our products in South and South East Asia could impose or increase the costs to produce our products.
A significant portion of our products are produced in South and South East Asia and increases in the costs of labor andtariffs, duties, or other costs of doing business in the countries in this area could significantly increase our costs to produce our products and could have a negative impact on our operations, net revenue, and earnings. Factorssimilar charges that could negatively affect our results of operations, financial position, or cash flows.
Adverse changes in, or withdrawal from, trade agreements or political relationships between the United States and the PRC, Canada, or other countries where we sell or source our products, could negatively impact our results of operations or cash flows. Any tariffs imposed between the United States and the PRC could increase the costs of our products. General geopolitical instability and the responses to it, such as the possibility of sanctions, trade restrictions, and changes in tariffs, including recent sanctions against the PRC, tariffs imposed by the United States and the PRC, and the possibility of additional tariffs or other trade restrictions between the United States and Mexico, could adversely impact our business. It is possible that further tariffs may be introduced, or increased. Such changes could adversely impact our business includeand could increase the costs of sourcing our products from the PRC, or could require us to source more of our products from other countries.
There could be changes in economic conditions in the United Kingdom ("UK") or European Union ("EU"), including due to the UK's withdrawal from the EU, foreign exchange rates, and consumer markets. Our business could be adversely affected by these changes, including by additional duties on the importation of our products into the UK from the EU and as a potential significant revaluationresult of shipping delays or congestion.
Changes in tax laws or unanticipated tax liabilities could adversely affect our effective income tax rate and profitability.
We are subject to the income tax laws of the currencies usedUnited States, Canada, and several other international jurisdictions. Our effective income tax rates could be unfavorably impacted by a number of factors, including changes in thesethe mix of earnings amongst countries with differing statutory tax rates, changes in the valuation of deferred tax assets and liabilities, changes in tax laws, new tax interpretations and guidance, the outcome of income tax audits in various jurisdictions around the world, and any repatriation of unremitted earnings for which we have not previously accrued applicable U.S. income taxes and international withholding taxes. We may face unanticipated tax liabilities in connection with our acquisition of MIRROR.
Repatriations from our Canadian subsidiaries are not subject to Canadian withholding taxes if such distributions are made as a return of capital. We have not accrued for any Canadian withholding taxes that could be payable on future repatriations from our Canadian subsidiaries because we believe the current net investment in our Canadian subsidiaries is expected to be indefinitely reinvested, or can be repatriated free of withholding tax. The extent to which future increases in the net assets of our Canadian subsidiaries can be repatriated free of withholding tax is dependent on, among other things, the amount of paid-up-capital in our Canadian subsidiaries and transactions undertaken by our exchangeable shareholders. We are unable to determine the timing and extent to which such transactions may occur. Accordingly, increases in our Canadian net assets may result in an increase to our effective tax rate.
We and our subsidiaries engage in a number of intercompany transactions across multiple tax jurisdictions. Although we believe that these transactions reflect the accurate economic allocation of profit and that proper transfer pricing documentation is in place, the profit allocation and transfer pricing terms and conditions may be scrutinized by local tax authorities during an audit and any resulting changes may impact our mix of earnings in countries with differing statutory tax rates. At the end of 2020, our Advance Pricing Arrangement ("APA") with the Internal Revenue Service and the Canada Revenue Agency expired. This APA stipulates the allocation of certain profits between the U.S. and Canada. We are currently in the costprocess of producing products, labor shortagenegotiating the renewal of this arrangement and increasesthe final agreed upon terms and conditions thereof could impact our effective tax rate.
Current economic and political conditions make tax rules in labor costs,any jurisdiction, including the United States and difficultiesCanada, subject to significant change. Changes in moving products manufactured out of the countries in which they are manufactured and through the ports on the western coast of North America, whether due to port congestion, labor disputes, product regulations and/or inspectionsapplicable U.S., Canadian, or other factors, and natural disasters or health pandemics. A labor strike or other transportation disruption affecting these ports could significantly disrupt our business. Also, the imposition of trade sanctions or other regulations against products imported by us from, or the loss of "normal trade relations" status with any country in which our products are manufactured, could significantly increase our cost of products imported into North America and/or Australia and harm our business.
The operations of many of our suppliers are subject to additional risks that are beyond our control and that could harm our business, financial condition, and results of operations.
Almost all of our suppliers are located outside of North America. During fiscal 2016, approximately 47% of our products were produced in South East Asia, approximately 28% in South Asia, approximately 15% in China, approximately 1% in North America, and the remainder in other regions. As a result of our international suppliers, we are subject to risks associated with doing business abroad, including:
political unrest, terrorism, labor disputes, and economic instability resulting in the disruption of trade from foreign countries in which our products are manufactured;
the imposition of newtax laws and regulations, or their interpretation and application, including those relating to labor conditions, qualitythe possibility of retroactive effect, could affect our income tax expense and safety standards, imports, duties, taxesprofitability, as they did in fiscal 2017 and other charges on imports, as well as trade restrictions and restrictions on currency exchange or the transfer of funds;
reduced protection for intellectual property rights, including trademark protection, in some countries, particularly China;
disruptions or delays in shipments; and
changes in local economic conditions in countries where our manufacturers, suppliers, or guests are located.
These and other factors beyond our control could interrupt our suppliers' production in offshore facilities, influence the ability of our suppliers to export our products cost-effectively or at all and inhibit our suppliers' ability to procure certain materials, any of which could harm our business, financial condition, and results of operations.

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We may not be able to successfully open new store locations in a timely manner, if at all, which could harm our results of operations.
Our growth will largely depend on our ability to successfully open and operate new stores, which depends on many factors, including, among others, our ability to:
identify suitable store locations, the availability of which is outside of our control;
negotiate acceptable lease terms, including desired tenant improvement allowances;
hire, train and retain store personnel and field management;
immerse new store personnel and field management into our corporate culture;
source sufficient inventory levels; and
successfully integrate new stores into our existing operations and information technology systems.
Successful new store openings may also be affected by our ability to initiate our grassroots marketing efforts in advance of opening our first store in a new market. We typically rely on our grassroots marketing efforts to build awareness of our brand and demand for our products. Our grassroots marketing efforts are often lengthy and must be tailored to each new market based on our emerging understandingfiscal 2018 upon passage of the market. We may not be able to successfully implement our grassroots marketing effortsU.S. Tax Cuts and Jobs Act and in a particular market in a timely manner, if at all. Additionally, we may be unsuccessful in identifying new markets where our technical athletic apparel and other products and brand image will be accepted or2020 with the performancepassage of our stores will be considered successful.the "CARES Act".
Our failure to comply with trade and other regulations could lead to investigations or actions by government regulators and negative publicity.
The labeling, distribution, importation, marketing, and sale of our products are subject to extensive regulation by various federal agencies, including the Federal Trade Commission, Consumer Product Safety Commission and state attorneys general in the United States, the Competition Bureau and Health Canada in Canada, as well as by various other federal, state, provincial, local, and international regulatory authorities in the countries in which our products are distributed or sold. If we
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fail to comply with any of these regulations, we could become subject to enforcement actions or the imposition of significant penalties or claims, which could harm our results of operations or our ability to conduct our business. In addition, any audits and inspections by governmental agencies related to these matters could result in significant settlement amounts, damages, fines, or other penalties, divert financial and management resources, and result in significant legal fees. An unfavorable outcome of any particular proceeding could have an adverse impact on our business, financial condition, and results of operations. In addition, the adoption of new regulations or changes in the interpretation of existing regulations may result in significant compliance costs or discontinuation of product sales and could impair the marketing of our products, resulting in significant loss of net revenue.
Our international operations are also subject to compliance with the U.S. Foreign Corrupt Practices Act, or FCPA, and other anti-bribery laws applicable to our operations. In many foreign countries, particularly in those with developing economies, it may be a local custom that businesses operating in such countries engage in business practices that are prohibited by the FCPA or other U.S. and foreigninternational laws and regulations applicable to us. Although we have implemented procedures designed to ensure compliance with the FCPA and similar laws, some of our employees, agents, or other channel partners, as well as those companies to which we outsource certain of our business operations, could take actions in violation of our policies. Any such violation could have a material and adverse effect on our business.
Our future success is substantially dependent on the continued service of our senior management.
Our future success is substantially dependent on the continued service of our senior management and other key employees. In the last several years, several members of our senior management team have left us and we have focused time and resources on recruiting the new members of our current management team. The continued turnover of senior management and the loss of key members of our executive team could have a negative impact on our ability to manage and grow our business effectively. In addition, if we're not effective with our succession planning, it may have a negative impact on our ability to fill senior management roles in a timely manner.
We do not maintain a key person life insurance policy on any of the members of our senior management team. As a result, we would have no way to cover the financial loss if we were to lose the services of members of our senior management team.
Our business is affected by seasonality.
Our business is affected by the general seasonal trends common to the retail apparel industry. This seasonality may adversely affect our business and cause our results of operations to fluctuate, and, as a result, we believe that comparisons of

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our operating results between different quarters within a single fiscal year are not necessarily meaningful and that results of operations in any period should not be considered indicative of the results to be expected for any future period.
Because a significant portion of our net revenue and expenses are generated in countries other than the United States, fluctuations in foreign currency exchange rates have affected our results of operations and may continue to do so in the future.
The functional currency of our foreigninternational subsidiaries is generally the applicable local currency. Our consolidated financial statements are presented in U.S. dollars. Therefore, the net revenue, expenses, assets, and liabilities of our foreigninternational subsidiaries are translated from their functional currencies into U.S. dollars. Fluctuations in the value of the U.S. dollar affect the reported amounts of net revenue, expenses, assets, and liabilities. Foreign exchange differences which arise on translation of our foreigninternational subsidiaries' balance sheets into U.S. dollars are recorded as a foreign currency translation adjustment in accumulated other comprehensive income or loss within stockholders' equity.
We also have exposure to changes in foreign exchange rates associated with transactions which are undertaken by our subsidiaries in currencies other than their functional currency. Such transactions include intercompany transactions and inventory purchases denominated in currencies other than the functional currency of the purchasing entity. As a result, we have been impacted by changes in exchange rates and may be impacted for the foreseeable future. The potential impact of currency fluctuation increases as our international expansion increases.
From time to time, we may enter into forward currency contracts, or other derivative instruments, in an effort to mitigate the foreign exchange risks which we are exposed to. This may include entering into forward currency contracts to hedge against the foreign exchange gains and losses which arise on translation of our foreign subsidiaries' balance sheets into U.S. dollars, or entering into forward currency contracts in an effort to reduce our exposure to foreign exchange revaluation gains and losses that arise on monetary assets and liabilities held by our subsidiaries in a currency other than their functional currency.
Although we use financial instruments to hedge certain foreign currency risks, these measures may not succeed in fully offsetting the negative impact of foreign currency rate movements.
We are exposed to credit-related losses in the event of nonperformance by the counterparties to the forward currency contracts.contracts used in our hedging strategies.
Risks related to intellectual property
Our fabrics and manufacturing technology generally are not patented and can be imitated by our competitors. If our competitors sell products similar to ours at lower prices, our net revenue and profitability could suffer.
The intellectual property rights in the technology, fabrics, and processes used to manufacture our products generally are owned or controlled by our suppliers and are generally not unique to us. Our ability to obtain intellectual property protection for our products is therefore limited. We may see higher than anticipated costs associated with,hold limited patents and exclusive intellectual property rights in the technology, fabrics or not realize the benefits of,processes underlying our efforts to restructure our ivivva business.
In June 2017, we announced a plan to restructure our ivivva operations to a primarily e-commerce focused business. In August 2017, as part of this effort, we closed 48 of our 55 ivivva branded company-operated stores. The estimated costs and benefits associated with our restructuring efforts may vary materially based on various factors, including the timing of our execution of the programs, the outcome of negotiations with landlords and other third parties, the accuracy of our sales forecasts, inventory levels, the diversion of management attention from ongoing business activities or a decrease in employee morale, potential employment or other claims and litigation, and changes in management's assumptions and projections.products. As a result, our current and future competitors are able to manufacture and sell products with performance characteristics, fabrics and styling similar to our products. Because many of our competitors have significantly greater financial, distribution, marketing, and other resources than we do, they may be able to manufacture and sell products based on our fabrics and manufacturing technology at lower prices than we can. If our competitors sell products similar to ours at lower prices, our net revenue and profitability could suffer.
Our failure or inability to protect our intellectual property rights could diminish the value of our brand and weaken our competitive position.
We currently rely on a combination of copyright, trademark, trade dress, and unfair competition laws, as well as confidentiality procedures and licensing arrangements, to establish and protect our intellectual property rights. The steps we take to protect our intellectual property rights may not be adequate to prevent infringement of these eventsrights by others, including imitation of our products and circumstances, delaysmisappropriation of our brand. In addition, intellectual property protection may be unavailable or limited in some international countries where laws or law enforcement practices may not protect our
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intellectual property rights as fully as in the United States or Canada, and unexpected costsit may occur, whichbe more difficult for us to successfully challenge the use of our intellectual property rights by other parties in these countries. If we fail to protect and maintain our intellectual property rights, the value of our brand could result in higher costs than we anticipate orbe diminished, and our not realizing all, or any, of the anticipated benefits of these restructuring efforts.competitive position may suffer.
Our trademarks and other proprietary rights could potentially conflict with the rights of others and we may be prevented from selling some of our products.
Our success depends in large part on our brand image. We believe that our trademarks and other proprietary rights have significant value and are important to identifying and differentiating our products from those of our competitors and creating and sustaining demand for our products. We have obtainedapplied for and applied forobtained some United States, Canada, and foreigninternational trademark registrations, and will continue to evaluate the registration of additional trademarks as appropriate. However, some or all of these pending trademark applications may not be approved by the applicable governmental authorities. Moreover, even if the applications are approved, third parties may seek to oppose or otherwise challenge these registrations. Additionally, we may face obstacles as we expand our product line and the geographic scope of our sales and marketing. Third parties may assert intellectual property claims against us, particularly as we expand our business and the number of products we offer. Our defense of any claim, regardless of its merit, could be expensive and time consuming and could divert management resources. Successful infringement claims against us could result in significant monetary liability or prevent us from selling some of our products. In addition, resolution of claims may require us to redesign our products, license rights from third parties, or cease using those rights altogether. Any of these events could harm our business and cause our results of operations, liquidity, and financial condition to suffer.

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Risks related to legal and governance matters
We are subject to periodic claims and litigation that could result in unexpected expenses and could ultimately be resolved against us.
From time to time, we are involved in litigation and other proceedings, including matters related to product liability claims, stockholder class action and derivative claims, commercial disputes and intellectual property, as well as trade, regulatory, employment, and other claims related to our business. Any of these proceedings could result in significant settlement amounts, damages, fines, or other penalties, divert financial and management resources, and result in significant legal fees. An unfavorable outcome of any particular proceeding could exceed the limits of our insurance policies or the carriers may decline to fund such final settlements and/or judgments and could have an adverse impact on our business, financial condition, and results of operations. In addition, any proceeding could negatively impact our reputation among our guests and our brand image.
Our business could be negatively affected as a result of actions of activist stockholders and such activism could impactor others.
We may be subject to actions or proposals from stockholders or others that may not align with our business strategies or the trading valueinterests of our securities.
other stockholders. Responding to such actions by activist stockholders can be costly and time-consuming, disruptingdisrupt our business and operations, and divertingdivert the attention of our board of directors, management, and employees from the pursuit of our employees.business strategies. Such activities could interfere with our ability to execute our strategic plan. Activist stockholders or others may create perceived uncertainties as to the future direction of our business or strategy which may be exploited by our competitors and may make it more difficult to attract and retain qualified personnel and potential guests, and may affect our relationships with current guests, vendors, investors, and other third parties. In addition, a proxy contest for the election of directors at our annual meeting would require us to incur significant legal fees and proxy solicitation expenses and require significant time and attention by management and our board of directors. The perceived uncertainties as to our future direction also could affect the market price and volatility of our securities.
Anti-takeover provisions of Delaware law and our certificate of incorporation and bylaws could delay and discourage takeover attempts that stockholders may consider to be favorable.
Certain provisions of our certificate of incorporation and bylaws and applicable provisions of the Delaware General Corporation Law may make it more difficult or impossible for a third-party to acquire control of us or effect a change in our board of directors and management. These provisions include:
the classification of our board of directors into three classes, with one class elected each year;
prohibiting cumulative voting in the election of directors;
the ability of our board of directors to issue preferred stock without stockholder approval;
the ability to remove a director only for cause and only with the vote of the holders of at least 66 2/3% of our voting stock;
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a special meeting of stockholders may only be called by our chairman or Chief Executive Officer, or upon a resolution adopted by an affirmative vote of a majority of the board of directors, and not by our stockholders;
prohibiting stockholder action by written consent; and
our stockholders must comply with advance notice procedures in order to nominate candidates for election to our board of directors or to place stockholder proposals on the agenda for consideration at any meeting of our stockholders.
In addition, we are governed by Section 203 of the Delaware General Corporation Law which, subject to some specified exceptions, prohibits "business combinations" between a Delaware corporation and an "interested stockholder," which is generally defined as a stockholder who becomes a beneficial owner of 15% or more of a Delaware corporation's voting stock, for a three-year period following the date that the stockholder became an interested stockholder. Section 203 could have the effect of delaying, deferring, or preventing a change in control that our stockholders might consider to be in their best interests.

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ITEM 2. UNREGISTERED SALES OF EQUITY SECURITIES AND USE OF PROCEEDS
The following table provides information regarding our purchases of shares of our common stock during the first quarter ended October 29, 2017of 2021 related to our stock repurchase program:
Period(1)
 
Total Number of Shares Purchased(2)
 Average Price Paid per Share 
Total Number of Shares Purchased as Part of Publicly Announced Plans or Programs(2)
 
Maximum Dollar Value of Shares that May Yet Be Purchased Under the Plans or Programs(2)
July 31, 2017 - August 27, 2017 92,188
 $60.64
 92,188
 $2,873,628
August 28, 2017 - October 1, 2017 48,236
 59.57
 48,236
 45
October 2, 2017 - October 29, 2017 
 
 
 45
Total 140,424
   140,424
  
Period(1)
Total Number of Shares Purchased(2)
Average Price Paid per Share
Total Number of Shares Purchased as Part of Publicly Announced Plans or Programs(2)
Maximum Dollar Value of Shares that May Yet Be Purchased Under the Plans or Programs(2)
February 1, 2021 - February 28, 2021— $— — $500,000,000 
March 1, 2021 - April 4, 2021— — — 500,000,000 
April 5, 2021 - May 2, 2021269,517 311.02 269,517 416,175,386 
Total269,517 269,517 
__________
(1)
(1)Monthly information is presented by reference to our fiscal periods during our first quarter of 2021.
(2)On January 31, 2019, our board of directors approved a stock repurchase program of up to $500 million of our common shares on the open market or in privately negotiated transactions. On December 1, 2020, our board of directors approved an increase in the remaining authorization of our existing stock repurchase program from $264 million to $500 million. The repurchase plan has no time limit and does not require the repurchase of a minimum number of shares. Common shares repurchased on the open market are at prevailing market prices, including under plans complying with the provisions of Rule 10b5-1 and Rule 10b-18 of the Securities Exchange Act of 1934. The timing and actual number of common shares to be repurchased will depend upon market conditions, eligibility to trade, and other factors.
Monthly information is presented by reference to our fiscal periods during our third quarter of fiscal 2017.
(2)
Our stock repurchase program was approved by our board of directors in December 2016. Common shares were repurchased in the open market at prevailing market prices, including under plans complying with the provisions of Rule 10b5-1 and Rule 10b-18 of the Securities Exchange Act of 1934, with the timing and actual number of common shares repurchased depending upon market conditions, eligibility to trade, and other factors. The maximum dollar value of shares to be repurchased was $100.0 million and the program was completed in the third quarter of fiscal 2017.
The following table provides information regarding our purchases of shares of our common stock during the first quarter ended October 29, 2017of 2021 related to our Employee Share Purchase Plan:
Period(1)
 
Total Number of Shares Purchased(2)
 Average Price Paid per Share 
Total Number of Shares Purchased as Part of Publicly Announced Plans or Programs(2)
 
Maximum Number of Shares that May Yet Be Purchased Under the Plans or Programs(2)
July 31, 2017 - August 27, 2017 11,514
 $60.44
 11,514
 4,951,449
August 28, 2017 - October 1, 2017 11,943
 60.20
 11,943
 4,939,506
October 2, 2017 - October 29, 2017 10,749
 60.59
 10,749
 4,928,757
Total 34,206
   34,206
  
Period(1)
Total Number of Shares Purchased(2)
Average Price Paid per Share
Total Number of Shares Purchased as Part of Publicly Announced Plans or Programs(2)
Maximum Number of Shares that May Yet Be Purchased Under the Plans or Programs(2)
February 1, 2021 - February 28, 20215,236 $333.82 5,236 4,654,176 
March 1, 2021 - April 4, 20218,589 322.02 8,589 4,645,587 
April 5, 2021 - May 2, 20215,646 331.22 5,646 4,639,941 
Total19,471 19,471 
__________
(1)
(1)Monthly information is presented by reference to our fiscal periods during our first quarter of 2021.
(2)The ESPP was approved by our board of directors and stockholders in September 2007. All shares purchased under the ESPP are purchased on the Nasdaq Global Select Market (or such other stock exchange as we may designate). Unless our board terminates the ESPP earlier, it will continue until all shares authorized for purchase have been purchased. The maximum number of shares authorized to be purchased under the ESPP was 6,000,000.
Monthly information is presented by reference to our fiscal periods during our third quarter of fiscal 2017.
(2)
Our Employee Share Purchase Plan (ESPP) was approved by our board of directors and stockholders in September 2007. All shares purchased under the ESPP are purchased on the Nasdaq Global Select Market (or such other stock exchange as we may designate from time to time). Unless our board of directors terminates the ESPP earlier, the ESPP will continue until all shares authorized for purchase under the ESPP have been purchased. The maximum number of shares authorized to be purchased under the ESPP is 6,000,000.
Excluded from this disclosure are shares withheld to settle statutory employee tax withholding related to the vesting of stock-based compensation awards.

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ITEM 6. EXHIBITS
Incorporated by Reference
Exhibit
No.
Exhibit TitleFiled
Herewith
FormExhibit
No.
File No.Filing
Date
Incorporated by Reference
Exhibit
No.
Exhibit Title
Filed
Herewith
Form
Exhibit
No.
File No.
Filing
Date
31.1
31.1X



31.2X



32.1*




101The following unaudited interim consolidated financial statements from the Company's Quarterly Report on Form 10-Q for the fiscal quarter ended October 29, 2017,May 2, 2021, formatted in XBRL:iXBRL: (i) Consolidated Balance Sheets, (ii) Consolidated Statements of Operations and Comprehensive Income (Loss), (iii) Consolidated Statements of Stockholders' Equity, (iv) Consolidated Statements of Cash Flows (v) Notes to the Unaudited Interim Consolidated Financial StatementsX




*Furnished herewithherewith.

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SIGNATURES
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.
 
lululemon athletica inc.
By:
/s/  MEGHAN FRANK
Meghan Frank
Chief Financial Officer
(principal financial and accounting officer)
Dated: June 3, 2021
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Exhibit Index 
lululemon athletica inc.Incorporated by Reference
Exhibit
No.
Exhibit TitleFiled
Herewith
FormExhibit
No.
File No.Filing
Date
By:
/s/ STUART HASELDEN
Stuart Haselden
Chief Financial Officer
(Principal Financial Officer and
Principal Accounting Officer)
Dated: December 6, 2017

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Exhibit Index
Incorporated by Reference
Exhibit
No.
Exhibit Title
Filed
Herewith
Form
Exhibit
No.
File No.
Filing
Date
31.1
31.1Certification of Chief Executive Officerprincipal executive officer Pursuant to Exchange Act Rule 13a-14(a)X



31.2Certification of Chief Financial Officerprincipal financial and accounting officer Pursuant to Exchange Act Rule 13a-14(a)X



32.1*Certification of Chief Executive Officerprincipal executive officer and Chief Financial Officerprincipal financial and accounting officer Pursuant to 18 U.S.C. Section 1350 as Adopted Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002




101The following unaudited interim consolidated financial statements from the Company's Quarterly Report on Form 10-Q for the fiscal quarter ended October 29, 2017,May 2, 2021, formatted in XBRL:iXBRL: (i) Consolidated Balance Sheets, (ii) Consolidated Statements of Operations and Comprehensive Income (Loss), (iii) Consolidated Statements of Stockholders' Equity, (iv) Consolidated Statements of Cash Flows (v) Notes to the Unaudited Interim Consolidated Financial StatementsX




*Furnished herewithherewith.

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