UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

FORM 10-Q



x	QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the quarterly period ended ~~June 30, 2015~~March 31, 2016



¨	TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the transition period from to

Commission file number 001-35339

ANGIE’S LIST, INC.

(Exact name of registrant as specified in its charter)



Delaware		27-2440197
(State or other jurisdiction of incorporation or organization)		(I.R.S. Employer Identification Number)
1030 E. Washington Street Indianapolis, IN		46202
(Address of principal executive offices)		(Zip Code)

(888) 888-5478

(Registrant’s telephone number, including area code)

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes x No ¨

Indicate by check mark whether the registrant has submitted electronically and posted to its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files). Yes x No ¨

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See the definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act.



Large accelerated filer	x¨	Accelerated filer	¨x
Non-accelerated filer	¨ (Do not check if a smaller reporting company)	Smaller reporting company	¨

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). Yes ¨ No x

The number of shares of registrant’s common stock outstanding as of ~~July 20, 2015~~April 18, 2016 was ~~58,516,677.~~58,634,118.

Table of Contents

PART I – FINANCIAL INFORMATION

ITEM 1. CONDENSED FINANCIAL STATEMENTS

Angie’s List, Inc.

Condensed Consolidated Balance Sheets

(in thousands, except share data)


	June 30, 2015			December 31, 2014			March 31, 2016			December 31, 2015

	(Unaudited)						(Unaudited)
Assets
Cash and cash equivalents	$	47,315		$	39,991		$	35,352		$	32,599
Short-term investments	22,436			24,268			23,718			23,976
Accounts receivable, net of allowance for doubtful accounts of $1,365 and $1,651 at June 30, 2015 and December 31, 2014, respectively	15,308			15,141
Accounts receivable, net of allowance for doubtful accounts of $1,894 and $1,658 at March 31, 2016 and December 31, 2015, respectively							16,212			17,019
Prepaid expenses and other current assets	21,377			18,120			22,106			19,026
Total current assets	106,436			97,520			97,388			92,620
Property, equipment and software, net	64,601			51,264			81,970			77,635
Goodwill	1,145			1,145			1,145			1,145
Amortizable intangible assets, net	2,269			2,755			1,857			2,011
Other assets, noncurrent	1,657			1,854
Total assets	$	176,108		$	154,538		$	182,360		$	173,411

Liabilities and stockholders’ deficit
Accounts payable	$	15,248		$	5,490		$	9,556		$	10,525
Accrued liabilities	32,743			23,189			34,926			20,287
Deferred membership revenue	33,878			33,767			29,965			32,702
Deferred advertising revenue	50,529			48,399			48,480			48,930
Current maturities of long-term debt							2,250			1,500
Total current liabilities	132,398			110,845			125,177			113,944
Long-term debt, net	58,975			58,854			55,542			56,134
Deferred membership revenue, noncurrent	4,326			4,744			3,424			3,742
Deferred advertising revenue, noncurrent	501			669			482			640
Other liabilities, noncurrent	1,548			1,600			1,218			1,332
Total liabilities	197,748			176,712			185,843			175,792
Commitments and contingencies (Note 9)	—			—			—			—
Stockholders’ deficit:
Preferred stock, $0.001 par value: 10,000,000 shares authorized, no shares issued or outstanding at June 30, 2015 and December 31, 2014	—			—
Common stock, $0.001 par value: 300,000,000 shares authorized, 67,075,389 and 67,075,389 shares issued and 58,516,677 and 58,516,677 shares outstanding at June 30, 2015 and December 31, 2014, respectively	67			67
Preferred stock, $0.001 par value: 10,000,000 shares authorized, no shares issued or outstanding at March 31, 2016 and December 31, 2015							—			—
Common stock, $0.001 par value: 300,000,000 shares authorized, 67,192,376 and 67,162,990 shares issued and 58,633,664 and 58,604,278 shares outstanding at March 31, 2016 and December 31, 2015, respectively							67			67
Additional paid-in-capital	270,418			265,895			278,347			275,445
Treasury stock, at cost: 8,558,712 shares of common stock at June 30, 2015 and December 31, 2014	(23,719		)	(23,719		)
Treasury stock, at cost: 8,558,712 shares of common stock at March 31, 2016 and December 31, 2015							(23,719		)	(23,719		)
Accumulated deficit	(268,406		)	(264,417		)	(258,178		)	(254,174		)
Total stockholders’ deficit	(21,640		)	(22,174		)	(3,483		)	(2,381		)
Total liabilities and stockholders’ deficit	$	176,108		$	154,538		$	182,360		$	173,411

See accompanying notes.

~~Table of Contents~~

Angie’s List, Inc.

Condensed Consolidated Statements of Operations

(in thousands, except share and per share data)


	Three Months Ended June 30,						Six Months Ended June 30,						Three Months Ended March 31,
	2015			2014			2015			2014			2016			2015

	(Unaudited)						(Unaudited)						(Unaudited)
Revenue
Membership	$	16,910		$	18,516		$	34,249		$	36,816		$	16,334		$	17,339
Service provider	70,425			60,380			136,629			114,737			67,522			66,204
Total revenue	87,335			78,896			170,878			151,553			83,856			83,543
Operating expenses
Operations and support	15,456			13,746			29,454			25,294			12,209			13,998
Selling	31,824			30,278			60,433			56,400			27,832			28,292
Marketing	25,519			35,920			41,795			59,401			19,115			18,829
Product and technology	9,571			8,090			17,987			15,547			10,034			8,416
General and administrative	12,521			9,085			23,483			16,441			18,047			8,726
Operating loss	(7,556		)	(18,223		)	(2,274		)	(21,530		)
Operating income (loss)													(3,381		)	5,282
Interest expense, net	784			118			1,696			579			616			912
Loss before income taxes	(8,340		)	(18,341		)	(3,970		)	(22,109		)
Income (loss) before income taxes													(3,997		)	4,370
Income tax expense	9			15			19			30			7			10
Net loss	$	(8,349	)	$	(18,356	)	$	(3,989	)	$	(22,139	)
Net loss per common share — basic and diluted	$	(0.14	)	$	(0.31	)	$	(0.07	)	$	(0.38	)
Weighted average number of common shares outstanding — basic and diluted	58,516,677			58,515,490			58,516,677			58,503,427
Net income (loss)													$	(4,004	)	$	4,360

Net income (loss) per common share — basic and diluted													$	(0.07	)	$	0.07

Weighted-average number of common shares outstanding — basic and diluted													58,613,879			58,516,677

See accompanying notes.

~~Table of Contents~~

Angie’s List, Inc.

Condensed Consolidated Statements of Cash Flows

(in thousands)


	Six Months Ended June 30,						Three Months Ended March 31,
	2015			2014			2016			2015

	(Unaudited)						(Unaudited)
Operating activities
Net loss	$	(3,989	)	$	(22,139	)
Adjustments to reconcile net loss to net cash provided by operating activities:
Net income (loss)							$	(4,004	)	$	4,360
Adjustments to reconcile net income (loss) to net cash provided by operating activities:
Depreciation and amortization	3,203			2,568			1,675			1,590
Amortization of debt discount, deferred financing fees and bond premium	355			215			167			171
Non-cash stock-based compensation	4,523			3,528			3,027			2,256
Non-cash long-lived asset impairment charge	686			—
Non-cash loss on disposal of long-lived assets	279			—			153			—
Changes in certain assets:
Accounts receivable	(167		)	(725		)	807			(700		)
Prepaid expenses and other current assets	(3,257		)	(4,691		)	(3,080		)	(4,117		)
Changes in certain liabilities:
Accounts payable	9,918			12,185			(490		)	6,075
Accrued liabilities	10,002			19,866			14,609			10,732
Deferred advertising revenue	1,962			5,918			(608		)	2,991
Deferred membership revenue	(307		)	794			(3,055		)	(2,112		)
Net cash provided by operating activities	23,208			17,519			9,201			21,246

Investing activities
Purchases of investments	(9,200		)	(11,524		)	(4,071		)	(3,120		)
Sales of investments	10,995			11,080			4,320			2,835
Property, equipment and software	(3,516		)	(7,531		)	(904		)	(1,116		)
Capitalized website and software development costs	(13,849		)	(8,220		)	(5,489		)	(6,754		)
Intangible assets	(206		)	(745		)	(122		)	(93		)
Net cash (used in) investing activities	(15,776		)	(16,940		)	(6,266		)	(8,248		)

Financing activities
Proceeds from exercise of stock options	—			501			2			—
Payments on capital lease obligations	(108		)	(17		)
Net cash (used in) provided by financing activities	(108		)	484
Taxes paid on behalf of employees related to net share settlement							(127		)	—
Payments on capital lease obligation							(57		)	(54		)
Net cash (used in) financing activities							(182		)	(54		)
Net increase in cash and cash equivalents	$	7,324		$	1,063		$	2,753		$	12,944
Cash and cash equivalents, beginning of period	39,991			34,803			32,599			39,991
Cash and cash equivalents, end of period	$	47,315		$	35,866		$	35,352		$	52,935

Supplemental cash flow disclosures
Capital expenditures incurred but not yet paid	$	1,643		$	2,669		$	1,010		$	2,080

See accompanying notes.

~~Table of Contents~~

Angie’s List, Inc.

Notes to Condensed Consolidated Financial Statements

(Unaudited)

(in thousands, except share and per share data)

1. Description of Business, Basis of Presentation and Summary of Significant Accounting Policies

Angie’s List, Inc. (collectively with its wholly owned subsidiaries, the “Company”, ~~"we"~~“we”, ~~"us"~~“us” or ~~"our"~~“our”) operates a national local services consumer review service and marketplace where consumers can research, shop for and purchase local services for critical needs, such as home, health and automotive services, as well as rate and review the providers of these services. Ratings and reviews, which are available only to the Company's members, assist members in identifying and hiring ~~the best~~a highly-rated provider for their local service needs. Membership subscriptions are sold on a monthly, annual and multi-year basis. The consumer rating network "Angie's List" is maintained and updated based on consumer feedback. The Company also sells advertising in its monthly publication, on its website and mobile applications and through its call center to service providers that meet certain ratings criteria. In addition, the Company's e-commerce marketplace offerings provide consumers with the opportunity to purchase services directly through the Company's marketplace from highly-rated service providers. The Company's services are provided in markets located across the continental United States.

Basis of Presentation

The accompanying unaudited condensed consolidated financial statements were prepared in conformity with accounting principles generally accepted in the United States ("(“U.S. ~~GAAP"~~GAAP”) for interim financial information and with the instructions to Form 10-Q and Article 10 of Regulation S-X of the Securities Exchange Act of 1934. Certain information and footnote disclosures normally included in financial statements prepared in accordance with U.S. GAAP were condensed or omitted pursuant to such rules and regulations. Accordingly, the accompanying unaudited condensed consolidated financial statements do not include all information and footnotes necessary for fair presentation of financial position, results of operations and cash flows in conformity with U.S. GAAP and should be read in conjunction with the audited consolidated financial statements and the notes thereto included in the Company's Annual Report on Form 10-K for the year ended December 31, ~~2014.~~2015. The accompanying unaudited condensed consolidated balance sheet as of December 31, ~~2014~~2015 was derived from the audited consolidated financial statements as of that date but does not include all disclosures required by U.S. GAAP, including certain notes thereto.

The condensed consolidated financial statements reflect all adjustments of a normal recurring nature considered, in the opinion of management, necessary to fairly present the results for the periods presented. Operating results from interim periods are not necessarily indicative of results that may be expected for the fiscal year as a whole.

For additional information, including a discussion of the Company’s significant accounting policies, refer to the audited consolidated financial statements and the notes thereto included in the Company's Annual Report on Form 10-K for the year ended December 31, ~~2014.~~2015.

Operating Segments

Operating segments are defined as components of an enterprise engaging in business activities for which discrete financial information is available and regularly reviewed by the chief operating decision maker in deciding how to allocate resources and in assessing performance. The Company manages its business on the basis of one operating segment.

Principles of Consolidation

The condensed consolidated financial statements include the accounts of the Company and its wholly owned subsidiaries. All significant intercompany accounts and transactions are eliminated in consolidation.

Estimates

The preparation of financial statements in conformity with U.S. GAAP requires management to make estimates and assumptions that affect amounts reported in the condensed consolidated financial statements and accompanying notes as well as the disclosure of contingent assets and liabilities and reported revenue and expenses. Actual results could differ from those estimates. ~~The condensed~~

Reclassification of Prior Year Presentation

Certain prior year amounts were reclassified for consistency with the current period presentation, including the marketing compensation and personnel-related costs and general marketing operating expenditures that were moved from general and administrative expense and selling expense to marketing expense within the consolidated statements of operations. These reclassifications did not materially impact the consolidated financial statements reflect all adjustments of a normal recurring nature considered, in the opinion of management, necessary to fairly present the results for the periods. Operating results from interim periods are not necessarily indicative of results that may be expected for the fiscal year as a whole.statements.

~~Table of Contents~~

Significant Accounting Policies

As of January 1, 2016, the Company adopted the Financial Accounting Standards Board (the “FASB”) Accounting Standards Update No. 2015-03: Interest - Imputation of Interest (Subtopic 835-30): Simplifying the Presentation of Debt Issuance Costs, resulting in the Company reclassifying the deferred financing fees previously recorded in other noncurrent assets, including $1,462 as of December 31, 2015, to net long-term debt in the consolidated balance sheets. There were no other material changes to the Company's significant accounting policies from those described in the Company's Annual Report on Form 10-K for the year ended December 31, ~~2014.~~

~~Revenue Recognition~~

The Company recognizes revenue when all of the following conditions are met: there is persuasive evidence of an arrangement, the service has been provided to the customer, the collection of the fees is reasonably assured and the amount of fees to be paid by the customer is fixed or determinable.

~~Membership Revenue~~

Revenue from the sale of membership subscriptions is recognized ratably over the term of the associated subscription. Prior to 2014, the Company also generally received a one-time, nonrefundable enrollment fee at the time a member joined. Enrollment fees are deferred and recognized on a straight-line basis over an estimated average membership life of 80 months for annual or multi-year members and 13 months for monthly members, which is based on historical membership experience. The Company reviews the estimated average membership lives on an annual basis, or more frequently if circumstances change. Changes in member behavior, performance, competition and economic conditions may cause attrition levels to change, which could impact the estimated average membership lives. The Company discontinued charging one-time nonrefundable enrollment fees in 2014.

~~Service Provider Revenue~~

~~Revenue from the sale of advertising in the Company’s~~ 2015.~~Angie's List Magazine~~ publication is recognized in the period in which the publication is published and distributed. Revenue from the sale of website, mobile and call center advertising is recognized ratably over the time period the advertisements run. Revenue from e-commerce vouchers is recognized on a net basis when the voucher is delivered to the purchaser. While the Company is not the merchant of record with respect to its customers for these transactions, it does offer customers refunds in certain circumstances. Accordingly, revenue from e-commerce transactions is recorded net of a reserve for estimated refunds.

~~Deferred Revenue~~

Deferred revenue includes the unamortized portion of revenue associated with membership and service provider fees for which the Company received payment in advance of services or advertising to be provided. Deferred revenue is recognized as revenue when the related services or advertising are actually provided.

Income Taxes - Valuation Allowance

The Company evaluates whether it will realize the benefits of its net deferred tax assets and establishes a valuation allowance to reduce the carrying value of its deferred tax assets to the amount considered more likely than not to be recognized. Deferred tax assets arise as a result of tax loss carryforwards and various differences between the book basis and the tax basis of such assets. The Company periodically reviews the deferred tax assets for recoverability based on historical taxable income, projected future taxable income and the expected timing of the reversals of existing temporary differences. Should there be a change in the ability to recover deferred tax assets, the tax provision would be adjusted in the period in which the assessment is changed. There was no change to the Company's assessment during the ~~periods~~three month period ended ~~June 30, 2015.~~March 31, 2016.

Contractual Obligations

The Company's contractual obligations primarily consist of long-term noncancellable operating leases expiring through ~~2020~~2021 and long-term debt comprised of a $60,000 term loan scheduled to mature on September 26, 2019. There have been no significant changes in the Company's contractual obligations from those disclosed in the Company's Annual Report on Form 10-K for the year ended December 31, ~~2014.~~2015. Total combined future minimum payment obligations under long-term noncancellable operating leases amounted to approximately ~~$9,864~~$8,613 as of ~~June 30, 2015, while~~March 31, 2016, and the Company had ~~$58,975~~$57,792 in outstanding borrowings, net of unamortized deferred financing fees and unamortized fees paid to the lender, under the term loan as of the same date.

~~Table of Contents~~

Recent Accounting Pronouncements

In March 2016, the FASB issued Accounting Standards Update No. 2016-09: Compensation - Stock Compensation (Topic 718): Improvements to Employee Share-Based Payment Accounting (“ASU 2016-09”). The amendments in this update simplify several aspects of the accounting for employee share-based payment transactions, including the accounting for income taxes, forfeitures and statutory tax withholding requirements, as well as classification in the statement of cash flows. ASU 2016-09 will be effective for the Company in fiscal year 2017, but early adoption is permitted. The Company is currently evaluating the impact of this update on the consolidated financial statements.

In February 2016, the FASB issued Accounting Standards Update No. 2016-02: Leases (Topic 842) (“ASU 2016-02”). The amendments in this update require lessees, among other things, to recognize lease assets and lease liabilities on the balance sheet for those leases classified as operating leases under previous authoritative guidance. This update also introduces new disclosure requirements for leasing arrangements. ASU 2016-02 will be effective for the Company in fiscal year 2019, but early adoption is permitted. The Company is currently evaluating the impact of this update on the consolidated financial statements.

In January 2016, the FASB issued Accounting Standards Update No. 2016-01: Financial Instruments - Overall (Subtopic 825-10): Recognition and Measurement of Financial Assets and Financial Liabilities (“ASU 2016-01”). The amendments in this update address certain aspects of recognition, measurement, presentation and disclosure of financial instruments. In particular, the amendments in this update supersede, for public business entities, the requirement to disclose the methods and significant assumptions used in calculating the fair value of financial instruments required to be disclosed for financial instruments measured at amortized cost on the balance sheet. ASU 2016-01 will be effective for the Company in fiscal year 2018, but early adoption is permitted. The Company does not believe that the adoption of the guidance set forth in this update will have a material impact on the consolidated financial statements.

In April 2015, the ~~Financial Accounting Standards Board (the "FASB")~~FASB issued Accounting Standards Update No. 2015-05: Intangibles - Goodwill and Other - Internal-Use Software (Subtopic 350-40): Customer's Accounting for Fees Paid in a Cloud Computing Arrangement ("(“ASU ~~2015-05"~~2015-05”). The amendments in this update provide guidance to customers about whether a cloud computing arrangement includes a software license. If a cloud computing arrangement includes a software license, the update specifies that the customer should account for the software license element of the arrangement consistent with the acquisition of other software licenses. The update further specifies that the customer should account for a cloud computing arrangement as a service contract if the arrangement does not include a software license. ASU 2015-05 ~~will be~~is effective for the Company in fiscal year 2016. The Company ~~does not believe that the adoption~~adopted ASU 2015-05 as of ~~the guidance set forth in this update will have~~January 1, 2016 on a prospective basis, noting no material impact onto the consolidated financial statements.

~~In April 2015, the FASB issued Accounting Standards Update No. 2015-03:~~ ~~Interest - Imputation of Interest (Subtopic 835-30): Simplifying the Presentation of Debt Issuance Costs~~ ("ASU 2015-03"). The update sets forth a requirement that debt issuance costs related to a recognized debt liability be presented in the balance sheet as a direct deduction from the carrying amount of that debt liability, consistent with debt discounts. The recognition and measurement guidance for debt issuance costs is not affected by the amendments in this update. ASU 2015-03 will be effective for the Company in fiscal year 2016. Retrospective application of the guidance set forth in this update is required, and as such, once effective, will result in a reclassification of the deferred financing fees currently recorded as a noncurrent asset within the consolidated balance sheet to a direct deduction from the carrying amount of long-term debt within noncurrent liabilities.

In August 2014, the FASB issued Accounting Standards Update No. 2014-15: Presentation of Financial Statements - Going Concern (Subtopic 205-40): Disclosure of Uncertainties about an Entity's Ability to Continue as a Going Concern ("“ASU ~~2014-15"~~2014-15”). ~~The~~This update sets forth a requirement for management to evaluate whether there are conditions and events that raise substantial doubt about an entity's ability to continue as a going concern, a responsibility that did not previously exist in U.S. GAAP. The amendments included in this update require management to assess an entity’s ability to continue as a going concern by incorporating and expanding upon certain principles that are currently in U.S. auditing standards. Specifically, the amendments (1) provide a definition of the term substantial doubt, (2) require an evaluation every reporting period, including interim periods, (3) provide principles for considering the mitigating effect of management’s plans, (4) require certain disclosures when substantial doubt is alleviated as a result of consideration of management’s plans, (5) require an express statement and other disclosures when substantial doubt is not alleviated and (6) require an assessment for a period of one year after the date that the financial statements are issued (or available to be issued). ASU 2014-15 ~~will be~~is effective for the Company in fiscal year 2016. The Company ~~does not believe that the adoption~~adopted ASU 2014-15 as of ~~the guidance set forth in this update will have a~~January 1, 2016, noting no material impact onto the consolidated financial statements.

In May 2014, the FASB issued Accounting Standards Update No. 2014-09: Revenue from Contracts with Customers (Topic 606) ("(“ASU ~~2014-09"~~2014-09”). ~~The~~This update outlines a single comprehensive model for entities to use in accounting for revenue arising from contracts with customers and supersedes most current revenue recognition guidance, including industry-specific guidance. The core principle of the revenue model is that ~~"an~~“an entity recognizes revenue to depict the transfer of promised goods or services to customers in an amount that reflects the consideration to which the entity expects to be entitled in exchange for those goods or services.~~" The~~” This update also requires significantly expanded disclosures related to revenue recognition. ASU 2014-09 will be effective for the Company in fiscal year ~~2017.~~2018 following the issuance of Accounting Standards Update No. 2015-14: Deferral of the Effective Date in August 2015, which deferred the effective date of ASU 2014-09 by one year. In March 2016, the FASB issued Accounting Standards Update No. 2016-08: Principal versus Agent Considerations (Reporting Revenue Gross versus Net) (“ASU 2016-08”), amending the principal-versus-agent implementation guidance set forth in ASU 2014-09. Among other things, ASU 2016-08 clarifies that an entity should evaluate whether it is the principal or the agent for each specified good or service promised in a contract with a customer. In April 2016, the FASB issued Accounting Standards Update No. 2016-10: Identifying Performance Obligations and Licensing (“ASU 2016-10”), which amends certain aspects of the guidance set forth in the FASB's new revenue standard related to identifying performance obligations and licensing implementation. The Company is currently evaluating the future impact and method of adoption of ~~this update~~these updates with respect to the consolidated financial statements.

~~Table of Contents~~

2. Net ~~Loss~~Income (Loss) Per Common Share

Basic and diluted net ~~loss~~income (loss) per common share is computed by dividing consolidated net ~~loss~~income (loss) by the ~~weighted average~~weighted-average number of common shares outstanding for the period. Basic and diluted net ~~loss~~income (loss) per common share was ~~$(0.14)~~$(0.07) and ~~$(0.31)~~$0.07 for the three months ended ~~June 30,~~March 31, 2016 and 2015, ~~and 2014, respectively, and $(0.07) and $(0.38) for the six months ended June 30, 2015 and 2014,~~ respectively.

The following potentially dilutive equity ~~securities were~~awards are not included in the diluted net ~~loss~~income (loss) per common share calculation as they would have an antidilutive effect for the periods presented:


	June 30, 2015	June 30, 2014	March 31, 2016	March 31, 2015
Stock options	7,535,129	5,126,178	7,394,111	7,053,887
Restricted stock units	879,393	—	1,290,502	416,155
Performance awards of restricted stock units			232,208	—

3. Fair Value Measurements

Whenever possible, quoted prices in active markets are used to determine the fair value of the Company's financial instruments. The Company's financial instruments are not held for trading or other speculative purposes. The estimated fair value of financial instruments was determined using available market information and appropriate valuation methodologies. However, considerable judgment is required in interpreting market data to develop the estimates of fair value. Accordingly, the estimates presented herein are not necessarily indicative of the amounts the Company could realize in a current market exchange. The use of different market assumptions and/or estimation methodologies may materially impact the estimated fair value amounts.

Fair Value Hierarchy

Fair value is based on the price that would be received upon sale of an asset or paid to transfer a liability in an orderly transaction between market participants at the measurement date. In accordance with Accounting Standards Codification ~~("ASC"~~(“ASC”) 820, Fair Value Measurement, the Company categorized the financial assets and liabilities that are adjusted to fair value based on the priority of the inputs to the valuation technique, following the three-level fair value hierarchy prescribed by ASC 820, as follows:

Level 1: Quoted prices (unadjusted) in active markets that are accessible at the measurement date for assets or liabilities.

Level 2: Observable prices that are based on inputs not quoted on active markets but corroborated by market data.

Level 3: Unobservable inputs that are used when little or no market data is available.

Valuation Techniques

The Company’s money market fund investments, the maturities for which are less than 90 days, are classified as cash equivalents within Level 1 of the fair value hierarchy on the basis of valuations using quoted market prices. Short-term investments consist of certificates of deposit, corporate bonds and ~~certificates of deposit~~U.S. Treasury securities with maturities of more than 90 days but less than one year. As many fixed income securities do not trade daily, fair values are often derived using recent trades of securities with similar features and characteristics. When recent trades are not available, pricing models are used to determine these prices. These models calculate fair values by discounting future cash flows at estimated market interest rates. Such market rates are derived by calculating the appropriate spreads over comparable U.S. Treasury securities, based on the credit quality, industry and structure of the asset. Typical inputs and assumptions to pricing models include, but are not limited to, a combination of benchmark yields, reported trades, issuer spreads, liquidity, benchmark securities, bids, offers, reference data and industry and economic events. The Company’s fixed income certificates of deposit, U.S. Treasury securities and corporate bond investments ~~and certificates of deposit~~ with fixed maturities are valued using recent trades or pricing models and are therefore classified within Level 2 of the fair value hierarchy.

Recurring Fair Value Measurements

There were no movements between fair value measurement levels for the Company’s cash equivalents and investments to date during ~~2015~~2016 or in ~~2014,~~2015, and there were no material unrealized gains or losses as of ~~June 30, 2015~~March 31, 2016 or December 31, ~~2014.~~2015.

~~Table of Contents~~

The following tables summarize the Company's financial instruments at fair value based on the fair value hierarchy for each class of instrument as of ~~June 30, 2015~~March 31, 2016 and December 31, ~~2014:~~2015:


			Fair Value Measurement at June 30, 2015 Using								Fair Value Measurement at March 31, 2016 Using
	Carrying Value at June 30, 2015		Quoted Prices in Active Markets for Identical Assets (Level 1)		Significant Other Observable Inputs (Level 2)		Significant Unobservable Inputs (Level 3)		Carrying Value at March 31, 2016		Quoted Prices in Active Markets for Identical Assets (Level 1)		Significant Other Observable Inputs (Level 2)		Significant Unobservable Inputs (Level 3)
Cash equivalents:
Money market funds	$	2,460	$	2,460	$	—	$	—	$	1,264	$	1,264	$	—	$	—
Investments:
Certificates of deposit	19,400		—		19,404		—		16,910		—		16,911		—
U.S. Treasury securities									5,802		—		5,806		—
Corporate bonds	3,036		—		3,033		—		1,006		—		1,006		—
Total assets	$	24,896	$	2,460	$	22,437	$	—	$	24,982	$	1,264	$	23,723	$	—


			Fair Value Measurement at December 31, 2014 Using								Fair Value Measurement at December 31, 2015 Using
	Carrying Value at December 31, 2014		Quoted Prices in Active Markets for Identical Assets (Level 1)		Significant Other Observable Inputs (Level 2)		Significant Unobservable Inputs (Level 3)		Carrying Value at December 31, 2015		Quoted Prices in Active Markets for Identical Assets (Level 1)		Significant Other Observable Inputs (Level 2)		Significant Unobservable Inputs (Level 3)
Cash equivalents:
Money market funds	$	365	$	365	$	—	$	—	$	970	$	970	$	—	$	—
Certificates of deposit	240		—		240		—
Investments:
Certificates of deposit	21,235		—		21,211		—		19,310		—		19,292		—
U.S. Treasury securities									3,652		—		3,649		—
Corporate bonds	3,033		—		3,028		—		1,014		—		1,013		—
Total assets	$	24,873	$	365	$	24,479	$	—	$	24,946	$	970	$	23,954	$	—

The Company reviews its investment portfolio for other-than-temporary impairment whenever events or changes in circumstances indicate that the carrying amount of the investment may be impaired, considering such factors as the duration, severity and reason for the decline in value as well as the potential recovery period. During the three ~~and six~~ months ended ~~June 30,~~March 31, 2016 and 2015, ~~and 2014,~~ the Company did not recognize any other-than-temporary impairment losses.

The carrying amount of the term loan approximates fair value, using Level 2 inputs, as this borrowing bears interest at a variable (market) rate at ~~June 30, 2015~~March 31, 2016 and December 31, ~~2014.~~2015.

Non-Recurring Fair Value Measurements

The Company has certain assets that are measured at fair value on a non-recurring basis under circumstances and events, including those described in Note 6, ~~"Goodwill~~“Goodwill and Amortizable Intangible Assets,"” that are adjusted to fair value ~~only~~in certain circumstances when the carrying values are more than the fair values. The categorization of the framework used to price the assets in the event of an impairment is considered a Level 3 measurement due to the subjective nature of the unobservable inputs used to determine the fair value.

Assets and liabilities acquired in business combinations are recorded at their fair value as of the date of ~~acquisition.~~acquisition using Level 2 and Level 3 inputs.

The carrying amounts of accounts receivable and accounts payable reported in the condensed consolidated balance sheets approximate fair value.

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4. Prepaid Expenses and Other Current Assets

Prepaid expenses and other current assets was comprised of the following as of ~~June 30, 2015~~March 31, 2016 and December 31, ~~2014:~~2015:


	June 30, 2015		December 31, 2014		March 31, 2016		December 31, 2015
Prepaid and deferred commissions	$	10,193	$	11,378	$	8,268	$	8,573
Other prepaid expenses and current assets	11,184		6,742		13,838		10,453
Total prepaid expenses and other current assets	$	21,377	$	18,120	$	22,106	$	19,026

5. Property, Equipment and Software

Property, equipment and software was comprised of the following as of ~~June 30, 2015~~March 31, 2016 and December 31, ~~2014:~~2015:


	June 30, 2015			December 31, 2014			March 31, 2016			December 31, 2015
Furniture and equipment	$	13,250		$	12,450		$	14,533		$	14,179
Land	3,105			3,101			3,448			3,392
Buildings and improvements	17,137			17,082			19,217			19,035
Software	6,030			4,696			5,665			5,814
Capitalized website and software development costs	36,454			23,214			53,115			47,877
Total property, equipment and software	75,976			60,543			95,978			90,297
Less accumulated depreciation	(11,375		)	(9,279		)	(14,008		)	(12,662		)
Total property, equipment and software, net	$	64,601		$	51,264		$	81,970		$	77,635

Included in the Company's net property, equipment and software balance at June 30, 2015 was approximately $35,131 in construction in progress, comprised of $58 for furniture and equipment, $149 for buildings and improvements, $1,251 for software and $33,673 for capitalized website and software development costs, which includes $2,264 of capitalized interest.

At December 31, 2014, the Company's construction in progress balance was $22,418, consisting of $76 for furniture and equipment, $826 for buildings and improvements, $138 for software and $21,378 for capitalized website and software development costs, which included $1,410 of capitalized interest.

Depreciation expense for the three months ended June 30, 2015 and 2014 was approximately $1,300 and $904, respectively. Depreciation expense for the six months ended June 30, 2015 and 2014 was approximately $2,511 and $1,695, respectively.

During the second quarter of 2015, the Company recorded a $686 long-lived asset impairment charge for certain assets categorized as buildings and improvements related to the Company's decision not to pursue its Indianapolis campus expansion plan. The long-lived asset impairment charge was recorded in the general and administrative expense line within the condensed consolidated statements of operations for the three and six months ended June 30, 2015.

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6. Goodwill and Amortizable Intangible Assets

The Company has goodwill as well as certain amortizable intangible assets consisting of data acquisition costs, a member list, content, core technology and other intangible assets related to the purchase of a website domain name. Amortization of the intangible assets is computed using the straight-line method over the estimated lives of the assets, which are six years for the member list and three years for the content, core technology, data acquisition costs and other intangible assets.

Amortizable intangible assets as of ~~June 30, 2015~~March 31, 2016 and December 31, ~~2014~~2015 were as follows:


	Cost		Accumulated Amortization		Net Carrying Amount		Weighted-Average Remaining Amortization Period (in years)	Cost		Accumulated Amortization		Net Carrying Amount		Weighted-Average Remaining Amortization Period (in years)
June 30, 2015
March 31, 2016
Member list	$	1,670	$	534	$	1,136	4.1	$	1,670	$	742	$	928	3.3
Content	140		90		50		1.1	140		124		16		0.3
Core technology	110		70		40		1.1	110		98		12		0.3
Data acquisition costs	1,864		988		876		1.5	1,824		1,015		809		1.5
Other intangible assets	300		133		167		1.7	300		208		92		0.9
Total amortizable intangible assets	$	4,084	$	1,815	$	2,269		$	4,044	$	2,187	$	1,857

Cost Accumulated Amortization Net Carrying Amount Weighted-Average Remaining Amortization Period (in years)
December 31, 2014
Member list $ 1,670
$ 394
$ 1,276
4.6
Content 140
66
74
1.6
Core technology 110
52
58
1.6
Data acquisition costs 3,488
2,358
1,130
1.2
Other intangible assets 300
83
217
2.2
Total amortizable intangible assets $ 5,708
$ 2,953
$ 2,755

Amortization expense for the three months ended June 30, 2015 and 2014 was approximately $313 and $444, respectively. Amortization expense for the six months ended June 30, 2015 and 2014 was approximately $692 and $873, respectively.



	Cost		Accumulated Amortization		Net Carrying Amount		Weighted-Average Remaining Amortization Period (in years)
December 31, 2015
Member list	$	1,670	$	673	$	997	3.6
Content	140		113		27		0.6
Core technology	110		88		22		0.6
Data acquisition costs	1,920		1,072		848		1.5
Other intangible assets	300		183		117		1.2
Total amortizable intangible assets	$	4,140	$	2,129	$	2,011

The Company’s recorded goodwill balance ~~at June 30, 2015~~as of both March 31, 2016 and December 31, ~~2014~~2015 was $1,145.

7. Accrued Liabilities

Accrued liabilities was comprised of the following as of ~~June 30, 2015~~March 31, 2016 and December 31, ~~2014:~~2015:


	June 30, 2015		December 31, 2014		March 31, 2016		December 31, 2015
Accrued sales commissions	$	1,923	$	2,627	$	1,600	$	1,461
Sales and use tax	4,103		4,263		4,409		4,307
Accrued compensation	6,630		6,126		10,372		6,826
Uninvoiced accounts payable	10,762		2,749		8,406		2,384
Legal settlement accrual	1,157		2,183
Contingent legal liability					3,500		—
Other accrued liabilities	8,168		5,241		6,639		5,309
Total accrued liabilities	$	32,743	$	23,189	$	34,926	$	20,287

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8. Debt and Credit Arrangements

Long-term debt, net, was comprised of the following as of ~~June 30, 2015~~March 31, 2016 and December 31, ~~2014:~~2015:


	June 30, 2015			December 31, 2014			March 31, 2016			December 31, 2015
Term loan	$	60,000		$	60,000		$	60,000		$	60,000
Unamortized deferred financing fees							(1,364		)	(1,462		)
Unamortized fees paid to lender	(1,025		)	(1,146		)	(844		)	(904		)
Total debt, net	58,975			58,854			57,792			57,634
Less current maturities	—			—			(2,250		)	(1,500		)
Total long-term debt, net	$	58,975		$	58,854		$	55,542		$	56,134

On September 26, 2014, the Company entered into a financing agreement for a $60,000 term loan and a $25,000 delayed draw term loan.

Amounts outstanding under the financing agreement bear interest at a per annum rate, at the option of the Company, equal to (i) the LIBOR rate for the interest period in effect, subject to a floor of 0.5%, plus 6.75% or (ii) the reference rate, which is based on the prime rate as published by the Wall Street Journal, subject to a floor of 3.25%, plus 5.75%. The financing agreement requires monthly ~~interest-only~~interest payments on the first business day of each month until maturity on any principal amounts outstanding under either debt facility. The financing agreement obligates the Company to make quarterly principal payments on the term loan of $750 on the last day of each calendar quarter, commencing with the quarter ending September 30, 2016, and to repay the remaining balance of the term loan at maturity. The Company is required to make principal payments on the outstanding balance of the delayed draw term loan equal to 1.25% of the amount of such loan funded at or prior to the last day of each calendar quarter, commencing with the quarter ending September 30, 2016, and to repay the remaining outstanding balance of the delayed draw term loan at maturity. From the effective date of the financing agreement through September 26, 2017, the Company is also required to pay a commitment fee equal to 0.75% per annum of the unborrowed amounts of the delayed draw term loan.

The Company may prepay the amounts outstanding under the financing agreement at any time and is required to prepay the loans with (i) the net proceeds of certain asset sales, issuances of debt or equity, and certain casualty events, and (ii) up to 50% of consolidated excess cash flow, as defined in the financing agreement, for each fiscal year during the term of the financing agreement, commencing with the year ended December 31, 2015. The ~~Company must pay a 1% premium on prepayments made on or before September 26, 2015, subject to certain exceptions set forth in the financing agreement. The~~ Company’s obligations under the financing agreement are guaranteed by each of its subsidiaries and are secured by first priority security interests in all of their respective assets and a pledge of the equity interests of the Company’s subsidiaries. The term loan and the delayed draw term loan mature on September 26, 2019. As of ~~June 30, 2015,~~March 31, 2016, the Company had ~~$58,975~~$57,792 in outstanding borrowings, net of unamortized deferred financing fees of $1,364 and unamortized fees paid to the lender of ~~$1,025,~~$844, under the term loan and availability of $25,000 under the delayed draw term loan.

The financing agreement contains various restrictive covenants, including restrictions on the Company's ability to dispose of assets, make acquisitions or investments, incur debt or liens, make distributions to stockholders or repurchase outstanding stock, enter into related-party transactions and make capital expenditures, other than upon satisfaction of the conditions set forth in the financing agreement. The Company is also required to comply with certain financial covenants, including minimum consolidated EBITDA as defined in the financing agreement, minimum liquidity, maximum consolidated capital expenditures and minimum membership revenue. Upon an event of default, which includes certain customary events such as, among other things, a failure to make required payments when due, a failure to comply with covenants, certain bankruptcy and insolvency events, defaults under other material indebtedness, or a change in control, the lenders may accelerate amounts outstanding, terminate the agreement and foreclose on all collateral. The Company was in compliance with all financial and non-financial covenants at ~~June 30, 2015.~~March 31, 2016.

As a result of its entry into the financing agreement in September 2014, the Company incurred financing costs of $1,957 that were capitalized as a deferred financing fee asset and are being amortized into interest expense over the term of the financing agreement. Deferred financing fees, net of accumulated amortization, totaled $1,657 and $1,854 at June 30, 2015 and December 31, 2014, respectively.

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9. Commitments and Contingencies

~~Legal Matters~~

The Company is regularly involved in litigation, both as a plaintiff and as a defendant, relating to its business and operations. The Company assesses the likelihood of any judgments or outcomes with respect to these matters and determines loss contingency assessments on a gross basis after assessing the probability of incurrence of a loss and whether a loss is reasonably estimable. In addition, the Company considers other relevant factors that could impact its ability to reasonably estimate a loss. A determination of the amount of reserves required, if any, for these contingencies is made after analyzing each matter. The Company’s reserves may change in the future due to new developments or changes in strategy in handling these matters. Although the results of litigation and claims cannot be predicted with certainty, the Company currently believes that the final outcome of the matters listed below will not have a material adverse effect on its business, consolidated financial position, results of operations or cash flows. Regardless of the outcome, litigation can adversely impact the Company as a result of defense and settlement costs, diversion of management resources and other factors.

~~Putative Securities Class Action Litigation.~~ Two putative securities class action complaints were filed in the United States District Court for the Southern District of Indiana, naming the Company and several of its current and former directors and officers as defendants. ~~Baron v. Angie’s List, Inc. et al., 1:13-cv-2032, filed on December 23, 2013, and~~ ~~Bartolone v. Angie’s List, Inc., et al,~~ 1:14-cv-0023, filed on January 9, 2014, allege that the defendants violated Section 10(b) of the Securities Exchange Act of 1934 by making material misstatements in, and omitting material information from, the Company’s public disclosures concerning its paid membership model. The two cases were consolidated on June 16, 2014. The Court granted the defendants' motion to dismiss without prejudice on June 18, 2015. The plaintiff did not file an amended complaint within the time prescribed by the Court.

~~Korda v. Oesterle, et al., 1:14-cv-00004.~~ On January 3, 2014, a derivative complaint was filed in the United States District Court for the Southern District of Indiana, naming the Company’s Board of Directors and various current and former officers as individual defendants. The complaint asserts that the individual defendants breached their fiduciary duty based on their knowledge that the Company’s public statements during 2013 concerning the Company’s business prospects were allegedly misleading. The complaint also alleges that certain defendants breached their fiduciary duty by selling shares of Angie’s List common stock between December 2012 and December 2013. The Court issued an order staying the action pending a ruling on the motion to dismiss in the Putative Securities Class Action Litigation described above.

~~Clark v. Oesterle, et al., C.A. No. 10255.~~ On October 17, 2014, a derivative complaint was filed in the Court of Chancery of the State of Delaware, naming members of the Company’s Board of Directors and various current and former officers as individual defendants. The complaint alleges that the individual defendants breached their fiduciary duties by making misleading representations regarding, among other things, the Company’s business prospects. The complaint also alleges that certain individual defendants breached their fiduciary duties by selling shares of Angie’s List common stock between February 2013 and October 2013. The Court issued an order staying the action pending a ruling on the motion to dismiss in the Putative Securities Class Action Litigation described above.

Moore v. ~~Angie’s~~Angie's List, Inc., 2:15cv-01243-SD. On March 11, 2015, a lawsuit seeking class action status was filed against the Company in the U.S. District Court for the Eastern District of Pennsylvania. The lawsuit alleges claims offor breaches of contract and ~~covenants~~the covenant of good faith and fair dealing, fraud and fraudulent inducement, unjust enrichment and violation of Pennsylvania’s Unfair Trade Practices and Consumer Protection ~~Law. On May 13, 2015,~~Law premised on the allegations that the Company does not disclose that it accepts advertising payments from service providers or that the payments allegedly will impact the service provider letter grade ratings, the content and availability of reviews about the provider and the provider's place in search result rankings. The Company filed a motion to dismiss on May 13, 2015, which was granted in part on August 7, 2015. In particular, the plaintiff's claims for breach of the covenant of good faith and fair dealing and unjust enrichment were dismissed from the action. The parties proceeded to exchange extensive written and document discovery and have conducted depositions. Pursuant to the court’s recently amended scheduling order, the deadline to complete discovery passed on April 14, 2016 with summary judgment motions due by April 25, 2016. Certain other cases with similar allegations also were filed by some of the same plaintiffs’ counsel in federal court in California and New Jersey. The Company has ~~yet~~not been served with the summons and complaint in the California matter, and no action is currently necessary as a result. Following mediation sessions held on April 4, 2016 and April 12, 2016, the parties executed a Memorandum of Understanding (“MOU”) on April 19, 2016 to settle the claims on a class-wide basis. Among other relief, the settlement provides for a cash payment of up to $2,350 to create a fund for the payment of cash to settlement class members and for the payment of attorneys’ fees and costs to plaintiffs’ counsel as approved by the court. Settlement class members will have the option of sharing in the cash fund or selecting a free period of membership of up to four months depending on the date and length of their membership with Angie’s List. The settlement also provides certain prospective relief in the form of enhanced explanations in the Company's Membership Agreement and in responses to Frequently Asked Questions concerning, among other things, the advertising revenue earned from service providers. In accordance with U.S. GAAP, the Company recorded a $3,500 contingent liability related to this matter, and this amount includes the cost of the cash fund described above as well as the payment of reasonable notice and administration costs, attorneys’ fees and an assumption of revenue the Company will forego as a result of certain class members selecting the option for a free period of membership. Pursuant to the MOU, the Company and plaintiffs’ counsel will seek to stay all remaining pending deadlines to allow the parties to confer in drafting a definitive settlement agreement and to facilitate the court-approval process. The California plaintiff also has agreed to contact the California court to seek a further stay of the action pending the anticipated approval proceedings in the Moore litigation. The New Jersey matter is separately addressed below.

Glick v. Angie's List, Inc., 2:16-cv-00546. On February 1, 2016, Gary Glick, an Angie's List member, filed a putative class action lawsuit in the United States District Court for the District of New Jersey. The plaintiff alleges that the Company deceives its consumers by representing that service providers “can't pay” or “don't pay” to be ~~ruled upon~~on Angie's List, while concealing that service providers pay advertising fees to influence their search result ranking, and further asserts other claims substantially similar to those alleged in the Moore litigation. The plaintiff's complaint includes claims for breach of contract and for a violation of the New Jersey Consumer Fraud Act. Glick served the summons and complaint on February 23, 2016, and the parties have filed a joint stipulation to extend the response deadline by 75 days as the ~~Court.~~outcome of the Moore litigation could moot further proceedings in the Glick action. The court approved the stipulation on March 9, 2016, setting the Company's response deadline for May 31, 2016. Pursuant to the Memorandum of Understanding to settle these actions, the plaintiff shall seek a further stay of the Glick action pending the anticipated approval proceedings in the Moore litigation.

~~Table~~Williams v. Angie’s List, Inc. 1:16-cv-878; Crabtree v. Angie’s List, Inc. 1:16-cv-877. On April 20, 2016, a group of ~~Contents~~former sales representatives filed separate lawsuits in the United States District Court for the Southern District of Indiana. The lawsuits allege that we failed to pay (i) wages earned in a timely manner as required under Indiana Wage Payment Statutes and (ii) overtime wages in violation of the Fair Labor Standards Act (29 U.S.C. §§ 206-07) and is requesting payment of all damages, including unpaid wages, interest, attorneys’ fees and other charges. The Company is currently unable to determine the likely outcome or reasonably estimate the amount or range of potential liability, if any, related to these matters, and accordingly, has not established any reserves for these matters.

ITEM 2. MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

This Quarterly Report on Form 10-Q (this “Form 10-Q”) contains statements that constitute “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, each as amended. All statements other than statements of historical fact, including statements regarding market and industry prospects and future results of operations or financial position, made in this Form 10-Q are forward-looking. In many cases, you can identify forward-looking statements by terminology, such as “may”, “should”, ~~"will"~~“will”, “expects”, “intends”, “plans”, “anticipates”, “believes”, “estimates”, “predicts”, “potential” or “continue” or the negative of such terms and other comparable terminology. The forward-looking information may include, among other information, statements concerning our estimated and projected earnings, revenues, costs, expenditures, cash flows, growth rates, financial results, our plans and objectives for future operations, changes to our business model, growth initiatives or strategies (including, but not limited to, merger and acquisition activity), profitability plans or the expected outcome or impact of pending or threatened litigation. There may also be other statements of expectations, beliefs, future plans and strategies, anticipated events or trends and similar expressions concerning matters that are not historical facts. Readers are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties. Actual results may differ materially from those in the forward-looking statements as a result of various factors, many of which are beyond the Company’s control.

The Company has based these forward-looking statements on its current expectations and projections about future events. Although the Company believes that the assumptions on which the forward-looking statements contained herein are based are reasonable, any of those assumptions could prove to be inaccurate. As a result, the forward-looking statements based upon those assumptions also could be incorrect. Risks and uncertainties may affect the accuracy of forward-looking ~~statements. Some, but not all, of these risks are listed~~statements, including, without limitation, those set forth in Item 1A. of Part I of the Company’s Annual Report on Form 10-K for the fiscal year ended December 31, ~~2014~~2015 and ~~as applicable,~~ in ~~Item 1A. of Part II of this Form 10-Q.~~other reports we file with the Securities and Exchange Commission (“SEC”).

The forward-looking statements included in this report are made only as of the date hereof. The Company undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.

Overview

We operate a national local services consumer review service and marketplace ~~for which our mission is to improve the local service experience for both~~where consumers ~~and service professionals. Our unique tools, services and content across multiple platforms enable consumers to~~can research, shop for and purchase local services for critical needs, such as home, health and automotive services, as well as rate and review the providers of these services across 253 markets in the United States. Our ratings and reviews, which are available only to our members, assist our members in identifying and hiring ~~the best~~a highly-rated provider for their local service ~~needs.~~needs, and our dynamic tools and products provide consumers with multiple ways to get work done while reducing the time and effort required to hire a service provider.

We currently generate revenue from both ~~consumers, including our~~service providers and members, as well as non-members, and service providers. The primary source of membership revenue is subscription fees, which are typically charged in advance and are recognized ratably over the subscription period. At June 30, 2015, approximately 96% of our total membership base purchased annual or multi-year memberships. These subscription fees represent a significant source of working capital and provide a relatively predictable revenue stream. During 2014, in an effort to drive deeper penetration via enhanced membership growth and retention and to generate increased service provider participation, we introduced a new tiered pricing membership model on a national basis, offering three different membership plans with varying levels of service and benefits at tiered price points. The introduction of tiered pricing decreased membership fees, on average, across all markets as new members are largely opting for the membership plan offering with the lowest price point.

non-member consumers. We derive service provider revenue principally from term-based sales of advertising, including on our website and mobile applications, in our publication and through our call center, to service ~~providers. We enable service~~ providers ~~who are rated highly by our members to advertise discounts and other promotions to our members.~~meeting certain eligibility criteria. Our members grade service providers on an “A” to “F” scale, and we invite service providers with an average grade of “B” or better and at least two reviews submitted in the last three years to advertise to our members through any or all of our platforms. Service provider contracts can be prepaid or invoiced monthly at the option of the service provider and carry an early termination penalty. We recognize service provider revenue ratably over the period ine-commerce solutions, which an advertising campaign is run. Our service provider renewal rates, both in number of service providers renewing and as a percentage of initial contract value renewed, provide us with an additional relatively predictable revenue stream.

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In addition to traditional advertising on our platforms, our e-commerce marketplace solutions offer consumers the opportunity to purchase services through us from highly-rated service providers. These e-commerce offerings are available through postings on our website and mobile applications as well as via email promotions, offer consumers the opportunity to purchase services through us from highly-rated service providers and ~~offers~~provide us with additional service provider monetization opportunities. Service provider revenue as a percentage of total revenue has continued to increase as we evolve and enhance the value proposition we offer service providers and leverage new service provider monetization strategies. Our primary source of membership revenue is currently subscription fees, which are ~~an important aspect~~typically charged in advance. Membership revenue as a percentage of total revenue has continued to decline due to the downward pressure on our membership revenue attributable to tiered membership pricing, a trend we expect to continue as we introduce a free membership tier for consumers for the first time later in the year.

In early 2016, we announced our new long-term profitable growth plan, which will feature a redefined product and service experience for consumers and service providers alike, transforming our legacy business model by removing the ratings and reviews paywall and enabling consumers to access certain aspects of our ~~business. When~~service for free. In addition to free memberships for consumers, our new model will provide consumers with revamped tiered membership options with an array of premium services at varying price points. Service providers will also be able to take advantage of a ~~consumer completes an e-commerce purchase from~~tiered value proposition under our ~~marketplace,~~new model, offering varying levels of service and tools based on the ~~transaction is processed through Angie’s List,~~nature and ~~we receive a portion~~extent of the ~~price paid as a processing fee. The purchaser can then indicate scheduling preferences automatically using~~service provider's relationship with Angie's List.

Our new long-term profitable growth plan will entail three phases implemented over several years:

Strengthen and Reposition the Core Business - includes redefining the paywall and launching premium consumer services, improving our ~~tools or work directly with~~consumer experience by scaling our new platform and optimizing the service provider sales organization to ~~schedule~~better monetize consumer traffic;

Leverage the ~~service. E-commerce offerings~~Home Services Platform - includes expanding value-added services provided on our platforms and improving our customer and service provider relationships with personalized offerings; and

Expand to Adjacencies - includes expanding our consumer and service provider bases and developing partnerships to provide additional value-added services.

Our new model is designed to identify and leverage more ways to attract, engage and ultimately monetize consumer and service provider traffic on our ~~consumers with an easier and more convenient way to fulfill their service needs and may offer a discount as well. Our e-commerce marketplace provides a way to further~~platforms. Once fully implemented, we believe our long-term profitable growth plan will enhance the value of our ~~services for both consumers~~service and ~~service providers.~~

~~Our approach to generating revenue from e-commerce has evolved such that e-commerce is now a key component of the value proposition we offer to service providers~~generate accelerated growth, retention and ~~an important aspect of~~engagement across our ~~service provider packaging, pricing and monetization strategies. Accordingly, we are investing in the development of our marketplace~~ platforms, and initiatives, including a complete redesign and rebuild of our website and user interface, in an effort to provide greater value to consumers, improve consumer engagement, drive higher dollar service provider renewals, increase the number of service providers who sell e-commerce and enhance service provider retention. Additionally, we are investing in further development of the mechanisms by which we, objectively measure the quality of interactions between service providers and members, which is an important component of our focus on driving better transaction outcomes between service providers and consumers. Our dynamic tools and products provide consumers with three easy ways to get work done: (1) search for providers, (2) shop for specific home improvement services and (3) SnapFix a project, which is our revolutionary new feature that streamlines the process of hiring a service professional.

While we continue to expand the breadth and depth of the service provider side of our business, attracting new consumers, including both members and non-members, and strengthening our market reach remain among our key growth strategies. Increased penetration in a market results in more reviews of service providers, which enhances the value of our service to consumers and drives further growth in that market. Market penetration also generates growth in service provider revenue and supports higher advertising rates as the pool of consumers actively seeking to hire service providers grows. However, our ability to increase advertising rates tends to lagturn, believe will drive increased ~~penetration of our markets due to our inability to increase rates under existing service provider contracts prior to renewal.~~

Our primary strategy for new member acquisition is national offline and online advertising, including an increasing emphasis on digital marketing platforms. Our marketing expense is generally higher in the second or third quarters of the year as we increase our investment in advertising to attract consumers during the periods when we have found they are most actively seeking our services. We traditionally focused our marketing efforts on acquiring new members to increase our market penetration ~~but in 2014, we began to shift our marketing focus from solely driving member growth to also highlighting our e-commerce offerings~~ and marketplace initiatives, the objective of which was to take better advantage of traffic to our site and open our platforms and services to a broader base of consumers. Our marketing strategy includes a mix of offline advertising via national cable and broadcast television, national broadcast radio and magazines as well as online through search engine marketing, web display and other forms of digital advertising. We also utilize our original content to supplement our marketing spend and further strengthen our brand as well as to drive more marketplace transactions through search engine optimization ("SEO"). We optimize our marketing channel mix and creative to improve targeting effectiveness, drive efficiency in our spend and amplify our messaging.reignite meaningful revenue growth.

As described further in the “Market Cohort Analysis” herein, we believe that our estimated penetration rate and average revenue per market will increase as markets mature, and over the long-term, we believe that these increased revenues will offset our operating expenses and declines in membership pricing. Given that our marketing contracts are typically short-term, we can rapidly adjust marketing expense and thus decrease total operating expenses to reduce cash used in operations or generate cash and profits from operations should we begin to experience adverse trends in marketing cost per paid membership acquisition or wish to optimize for profitability. We believe that our high membership renewal rates and “word of mouth” referrals from existing members, combined with effective purchasing of lower volumes of advertising and increased utilization of SEO, would enable us to maintain and potentially grow the size of our paid membership base should we decide to reduce our overall level of advertising spending.

~~Table of Contents~~

Market Cohort Analysis

To assist with the evaluation of our performance, we compile certain financial and operating data for our markets, grouped by the years in which the markets transitioned to paid membership status. The table below summarizes this data for the twelve month periods ended ~~June 30,~~March 31, 2016 and March 31, 2015 ~~and 2014~~ by each respective cohort. The pre-2003 cohort includes our ten most established markets where we initially built out our business model. The markets in this cohort include several mid-sized urban markets in the Midwest as well as Chicago and Boston. The 2003-2007 cohort is comprised of the first major subset of markets, including many of our largest potential markets, that we targeted in our national expansion strategy. The post-2007 cohort primarily consists of smaller markets that we entered to fill out our national presence.

Pre-2003 2003-2007 Post-2007 Total
June 30, June 30, June 30, June 30,
2015 2014 2015 2014 2015 2014 2015 2014
Number of Markets 10
10
35
35
208
208
253
253
Average Revenue/Market (1)
$ 7,856,862
$ 6,990,903
$ 6,003,238
$ 5,129,500
$ 218,547
$ 173,956
$ 1,320,711
$ 1,128,950
Average Marketing Expense/Market (2)
$ 1,056,433
$ 1,500,899
$ 1,110,494
$ 1,580,604
$ 97,824
$ 138,817
$ 275,806
$ 392,111

Membership Revenue/Paid Member (3)
$ 28.38
$ 36.23
$ 25.83
$ 32.08
$ 15.09
$ 16.11
$ 23.47
$ 28.62
Service Provider Revenue/Paid Member (4)
$ 108.97
$ 110.60
$ 102.40
$ 100.02
$ 42.10
$ 38.25
$ 87.70
$ 85.59
Total Revenue/Paid Member $ 137.35
$ 146.83
$ 128.23
$ 132.10
$ 57.19
$ 54.36
$ 111.17
$ 114.21

Total Paid Memberships (5)
609,644
534,416
1,735,024
1,542,153
827,398
762,294
3,172,066
2,838,863
Estimated Penetration Rate (6)
17 % 14 % 13 % 11 % 12 % 10 % 13 % 11 %
Annual Membership Growth Rate (7)
14 % 28 % 13 % 31 % 9 % 34 % 12 % 31 %



	Pre-2003						2003-2007						Post-2007						Total
	March 31,						March 31,						March 31,						March 31,
	2016			2015			2016			2015			2016			2015			2016			2015
Number of Markets	10			10			35			35			208			208			253			253
Average Revenue/Market⁽¹⁾	$	8,011,151		$	7,696,718		$	6,200,540		$	5,851,214		$	226,773		$	211,270		$	1,360,866		$	1,287,367
Average Marketing Expense/Market ⁽²⁾	$	1,272,695		$	1,367,509		$	1,339,087		$	1,437,514		$	117,678		$	126,499		$	332,300		$	356,917

Membership Revenue/Paid Member⁽³⁾	$	24.42		$	30.89		$	22.71		$	27.83		$	14.47		$	15.66		$	20.89		$	25.18
Service Provider Revenue/Paid Member⁽⁴⁾	105.59			110.87			100.92			103.33			42.04			42.03			86.49			88.47
Total Revenue/Paid Member	$	130.01		$	141.76		$	123.63		$	131.16		$	56.51		$	57.69		$	107.38		$	113.65

Total Paid Memberships⁽⁵⁾	640,384			592,037			1,815,927			1,694,950			852,855			816,380			3,309,166			3,103,367
Estimated Penetration Rate⁽⁶⁾	17		%	16		%	13		%	13		%	12		%	12		%	14		%	13		%
Annual Membership Growth Rate⁽⁷⁾	8		%	20		%	7		%	19		%	4		%	16		%	7		%	18		%


(1)	Average revenue per market is calculated by dividing the revenue recognized for the markets in a given cohort by the number of markets in the cohort at period end.

(2)

Average marketing expense per market is calculated by first by allocating marketing expense to each cohort based on the percentage of our total target demographic for all markets in each cohort, as determined by third-party data, and then dividing the allocated cohort marketing expense by the number of markets in the cohort at period end. We calculate this average per market to facilitate comparisons among cohorts, but it is not intended to represent typical characteristics of actual markets within the cohort. According to ~~a June 2015~~ demographic ~~study~~studies by Merkle Inc. that we commissioned in December and March of 2015, there were approximately 27 million households in the United States in our target demographic, which consists of homeowners aged 35 to 64 with an annual household income of at least ~~$75,000. Approximately~~$75,000, including 24 million ~~of these~~ households ~~were~~located in our markets. ~~The~~These studies also determined that the average number of households per market in our target demographic was 370,000, ~~380,000~~390,000 and 30,000 for the pre-2003, 2003-2007 and post-2007 cohorts, respectively, for the period ended June 30, 2015. According to a June 2014 demographic study by Merkle Inc., there were approximately 29 million households in the United States in our target demographic, and approximately 26 million of these households were in our markets. The average number of households per market in our target demographic was 390,000, 410,000 and 40,000 for the pre-2003, 2003-2007 and post-2007 cohorts, respectively, for the period ended June 30, 2014.respectively.


(3)	Membership revenue per paid membership is calculated as membership revenue in the cohort divided by the average number of paid memberships in the cohort. We calculate this average per market to facilitate comparisons among cohorts, but it is not intended to represent typical characteristics of actual markets within the cohort.


(4)	Service provider revenue per paid membership is calculated as service provider revenue in the cohort divided by the average number of paid memberships in the cohort. We calculate this average per market to facilitate comparisons among cohorts, but it is not intended to represent typical characteristics of actual markets within the cohort.


(5)	Total paid memberships in each cohort as of ~~June 30,~~March 31, 2016 and 2015 ~~and 2014~~ includes a de minimis number of complimentary memberships in our paid markets.


(6)	Estimated penetration rate is calculated by dividing the number of paid memberships in a given cohort as of ~~June 30,~~March 31, 2016 and 2015, ~~and 2014,~~ respectively, by the number of households meeting our target demographic criteria in that cohort.


(7)	Annual membership growth rate represents the rate of increase in the total number of paid memberships in the cohort between ~~June 30,~~March 31, 2016 and 2015 for 2016 and March 31, 2015 and 2014 for ~~the current year and June 30, 2014 and 2013 for the prior year.~~2015.

~~Table of Contents~~

Our average revenue per market has generally grown with the maturity and corresponding increased penetration of our markets. Total revenue per paid membership fluctuates from period to period, reflecting the timing of our ability to adjust service provider rates given our contract terms and membership pricing innovations designed to drive increased penetration. At June 30, 2015, total revenue per paid membership was down across certain cohorts and in total as compared to the prior year, which primarily reflects the impacts associated with the adoption of tiered membership pricing and, more recently, the reduction in average e-commerce take rates as we focused on broadening the available inventory in our e-commerce marketplace and encouraging more service providers to participate. Factors that may drive fluctuations in total revenue per paid membership from period to period include:

Our average service provider contract term typically approximates one year, and we are only able to increase rates for a given participating service provider upon contract renewal. As such, there is a lag in our ability to leverage increased penetration in a market into increased service provider rates;

Members typically opt for annual memberships, and as such, the percentage of our membership base on monthly memberships is declining. While we believe annual memberships are more beneficial to members and promote high renewal rates, these memberships are priced lower on an annualized basis as compared to monthly memberships;

On average across all markets, we are utilizing lower membership pricing and generating reduced membership revenue per paid member as part of our tiered pricing membership structure for varying levels of service and benefits that was introduced on a national basis during 2014 with the goal of driving deeper penetration via enhanced membership growth and retention and generating increased service provider participation; and

Our approach to generating revenue from our e-commerce marketplace has evolved such that e-commerce is now a key component of the value proposition we offer to service providers and an important aspect of our service provider packaging, pricing and monetization strategies. As we enhanced our focus on our marketplace initiatives in previous periods, we reduced average e-commerce take rates, which is putting near-term downward pressure on service provider revenue, with the expectation that the associated benefit would materialize over time in the form of higher dollar renewals, increases in the number of service providers that sell e-commerce and enhanced service provider retention. Moving forward, we may again adjust our approach with respect to e-commerce take rates in order to more effectively monetize our e-commerce marketplace.

Expanding our membership base creates the network effects of a more valuable service for consumers and a more attractive commercial platform for service providers. We intend to continue to evaluate and adopt innovative packaging, pricing and monetization strategies, such as tiered membership offerings, in an effort to deliver compelling value to our members and thereby support membership growth and retention. Although the dynamics associated with the introduction of such strategies have caused and may continue to cause membership revenue per paid membership to decline sequentially in some of our cohorts, we believe that increasing our membership base is critical for producing overall growth in average revenue per market, service provider revenue per paid membership and total revenue per paid membership across all cohorts over time.

As a market matures, our penetration rate typically increases. Historically, while the absolute number of paid members ~~may grow~~has generally grown faster in larger markets, our smaller markets have often ~~achieve~~achieved greater penetration over a shorter period of time than our larger markets. We believe that a principal reason for our lower penetration rates in larger markets is the manner in which we market Angie’s List to our target demographic in such markets. We spend the majority of our marketing dollars on national advertising, including an ~~increasing~~increased emphasis on digital marketing platforms, and we believe ~~that~~ this marketing strategy provides us the most cost effective and efficient manner of acquiring new ~~paid~~ memberships and ~~highlighting~~attracting and engaging traffic on our ~~e-commerce offerings.~~platforms. However, advertising nationally means we deliver the same volume of advertising regardless of the size of the market. Since each market differs in terms of the number of advertising outlets available, the impact of our spending on national advertising varies across markets. In our experience, smaller markets typically provide fewer advertising outlets than larger markets. Therefore, we believe the same volume of advertising in a smaller market is more effective in building brand awareness and generating new memberships and traffic on our platforms than in larger markets.

Our average service provider contract term typically approximates one year, and we do not increase rates for a given service provider prior to contract renewal. As such, there is a lag in our ability to leverage increased penetration in a market into increased advertising rates;

On average across all markets, we have utilized lower membership pricing and generated reduced membership revenue per paid member as part of our tiered pricing membership structure for varying levels of service and benefits that was introduced on a national basis during 2014. This trend will likely be further exacerbated by the forthcoming introduction of a free membership tier for consumers later in 2016. As our business evolves, we may again alter or refine our strategy with regard to membership pricing in the future;

Our approach to generating revenue from e-commerce continues to evolve as we refine the value proposition we offer to service providers and, concurrently, our service provider monetization strategies. Accordingly, we have in the past adjusted our approach with respect to e-commerce take rates in order to more effectively monetize our e-commerce offerings, and we may do so again in the future; and

As we implement and scale our new technology platform, we have experienced and may continue to experience near-term revenue losses as a result of temporary disruptions common to significant platform migrations such as this one.

At March 31, 2016, total revenue per paid membership was down across all cohorts and in total as compared to March 31, 2015, reflecting the impacts associated with the continued adoption of tiered membership pricing and, more recently, near-term reductions in average e-commerce take rates in previous periods as well as transitory revenue losses attributable to the migration to our new technology platform. We ~~expect~~intend to continue to ~~see lower relative~~evaluate and adopt innovative packaging, pricing and monetization strategies, such as our tiered membership offerings, as well as introduce new products and services, in an effort to deliver compelling value to our consumers and service providers and thereby generate growth, retention and engagement across the business. Although the dynamics associated with the introduction of such strategies have caused and may continue to cause revenue per paid membership to decline sequentially in some or all of our cohorts in the near term, we believe that these strategies are critical to driving increased market penetration ~~rates~~and reigniting meaningful revenue growth across all cohorts over time.

As our business evolves, the ways in which we measure our performance and understand and evaluate our operations and underlying trends in our ~~larger markets for these reasons. As several of these larger markets are in~~business, such as the ~~2003-2007~~market cohort ~~over time our penetration rate in this cohort~~analysis, may ~~lag other cohorts.~~change.

~~Table of Contents~~

Key Operating Metrics

In addition to the line items in our condensed consolidated financial statements, we regularly review a number of other operating metrics related to our membership and service provider bases to evaluate our business, determine the allocation of resources and make decisions regarding business strategies. We believe these metrics are useful for investors and analysts to understand the underlying trends in our business. However, as our business evolves, the metrics we currently identify as critical to the evaluation of our operations and performance may change.

The following table summarizes our key operating metrics, which are unaudited, for the three ~~and six~~ months ended ~~June 30, 2015~~March 31, 2016 and ~~2014:~~2015:


	Three Months Ended June 30,						Six Months Ended June 30,						Three Months Ended March 31,
	2015			2014			2015			2014			2016			2015
Total paid memberships (end of period)	3,172,066			2,838,863			3,172,066			2,838,863			3,309,166			3,103,367
Gross paid memberships added (in period)	289,866			398,812			519,853			685,438			188,242			229,987
Marketing cost per paid membership acquisition (in period)	$	88		$	90		$	80		$	87
First-year membership renewal rate (in period)	75		%	74		%	73		%	73		%	73		%	71		%
Average membership renewal rate (in period)	78		%	77		%	77		%	77		%	75		%	75		%
Participating service providers (end of period)	53,514			53,374			53,514			53,374			54,864			54,341
Total service provider contract value (end of period, in thousands)	$	266,131		$	224,171		$	266,131		$	224,171		$	267,302		$	263,349
Total service provider contract value backlog (end of period, in thousands)	$	159,279		$	138,066		$	159,279		$	138,066		$	165,360		$	165,600

Total paid memberships. Total paid memberships reflects the number of paid memberships at the end of each period presented. Total paid memberships also includes a de minimis number of complimentary memberships in our paid markets for all periods presented. We generally expect that there will be one membership per household and, as such, each membership may actually represent multiple individual consumers.

Gross paid memberships added. Gross paid memberships added, which tends to fluctuate based on our level of investment in advertising as well as the nature of our messaging included in such advertising, reflects the total number of new paid memberships added in a reporting ~~period and is an important performance indicator as increasing paid memberships is a key growth strategy.~~

~~Marketing cost per paid membership acquisition. We calculate marketing cost per paid membership acquisition in a reporting period as marketing expense divided by gross paid memberships added in that~~ period. As we advertise in national media, a portion of our marketing expenditures also increase the number of unpaid memberships. On a comparative basis, marketing cost per paid membership acquisition can reflect our success in generating new paid memberships through our SEO efforts, “word of mouth” referrals and experimentation and adjustments to our marketing expense to focus on more effective advertising outlets for membership acquisition, as well as changes in membership pricing. We typically incur higher marketing expense in the second or third quarters of the year in order to attract consumers during the periods when we have found they are most actively seeking our services. We generally reduce our marketing expense in the fourth quarter due to decreased consumer activity in the service sector and higher advertising rates associated with holiday promotional activity.

Membership renewal rates. First-year membership renewal rate reflects the percentage of paid memberships expiring in the reporting period after the first year of membership that are renewed. Average membership renewal rate reflects the percentage of all paid memberships expiring in the reporting period that are renewed. Renewal rates do not include monthly memberships, which comprised approximately 4%3% of our total membership base as of June 30, 2015. Given the correlation between increased penetration and higher total revenue per paid membership, we view first-year membership renewal rate and average membership renewal rate as key indicators of expected operating results in future periods.March 31, 2016.

Participating service providers. We include in participating service providers the total number of service providers under contract for advertising, e-commerce or both at the end of the period.

Total service provider contract value. We calculate service provider contract value as the total contract value of active service provider contracts at the end of the period. Contract value is the total payment obligation of a service provider to us, including amounts already recognized in revenue, over the stated term of the contract.

Total service provider contract value backlog. Service provider contract value backlog consists of the portion of service provider contract value at the ~~stated date which~~end of the period that is not yet recognized as revenue.

~~Table of Contents~~

Results of Operations

The following tables set forth our results of operations for the periods presented in absolute dollars and as a percentage of our revenue for those periods. The ~~period-to-period comparison of~~ financial results isbelow are not necessarily indicative of future results.


	Three Months Ended June 30,						Six Months Ended June 30,						Three Months Ended March 31,
	2015			2014			2015			2014			2016			2015

	(in thousands)						(in thousands)						(in thousands)
Revenue
Membership	$	16,910		$	18,516		$	34,249		$	36,816		$	16,334		$	17,339
Service provider	70,425			60,380			136,629			114,737			67,522			66,204
Total revenue	87,335			78,896			170,878			151,553			83,856			83,543
Operating expenses
Operations and support (1)	15,456			13,746			29,454			25,294			12,209			13,998
Selling (1)	31,824			30,278			60,433			56,400			27,832			28,292
Marketing(1)	25,519			35,920			41,795			59,401			19,115			18,829
Product and technology (1)	9,571			8,090			17,987			15,547			10,034			8,416
General and administrative (1)	12,521			9,085			23,483			16,441			18,047			8,726
Operating loss	(7,556		)	(18,223		)	(2,274		)	(21,530		)
Operating income (loss)													(3,381		)	5,282
Interest expense, net	784			118			1,696			579			616			912
Loss before income taxes	(8,340		)	(18,341		)	(3,970		)	(22,109		)
Income (loss) before income taxes													(3,997		)	4,370
Income tax expense	9			15			19			30			7			10
Net loss	$	(8,349	)	$	(18,356	)	$	(3,989	)	$	(22,139	)
Net income (loss)													$	(4,004	)	$	4,360


(1) Includes non-cash stock-based compensation as follows:
(1) Includes non-cash stock-based compensation expense as follows:
Operations and support	$	29	$	12	$	49	$	25	$	31	$	20
Selling	151		79		161		183		279		11
Marketing									106		61
Product and technology	226		242		422		451		309		196
General and administrative	1,861		1,662		3,891		2,869		2,302		1,968
Total non-cash stock-based compensation	$	2,267	$	1,995	$	4,523	$	3,528
Total non-cash stock-based compensation expense									$	3,027	$	2,256


	Three Months Ended June 30,				Six Months Ended June 30,				Three Months Ended March 31,
	2015		2014		2015		2014		2016		2015
Revenue
Membership	19	%	23	%	20	%	24	%	19	%	21	%
Service provider	81	%	77	%	80	%	76	%	81	%	79	%
Total revenue	100	%	100	%	100	%	100	%	100	%	100	%
Operating expenses
Operations and support	18	%	17	%	17	%	17	%	15	%	17	%
Selling	37	%	38	%	35	%	37	%	33	%	34	%
Marketing	29	%	46	%	24	%	39	%	23	%	23	%
Product and technology	11	%	10	%	11	%	10	%	12	%	10	%
General and administrative	14	%	12	%	14	%	11	%	21	%	10	%
Operating loss	(9	)%	(23	)%	(1	)%	(14	)%
Operating income (loss)									(4)	%	6	%
Interest expense, net	1	%	—	%	1	%	—	%	1	%	1	%
Loss before income taxes	(10	)%	(23	)%	(2	)%	(14	)%
Income (loss) before income taxes									(5)	%	5	%
Income tax expense	—	%	—	%	—	%	—	%	—	%	—	%
Net loss	(10	)%	(23	)%	(2	)%	(14	)%
Net income (loss)									(5)	%	5	%

~~Table of Contents~~

Comparison of the Three Months Ended ~~June 30,~~March 31, 2016 and 2015 ~~and 2014~~

Revenue


	Three Months Ended June 30,								Three Months Ended March 31,
	2015			2014			% Change		2016			2015			% Change

	(dollars in thousands)								(dollars in thousands)
Revenue
Membership	$	16,910		$	18,516		(9	)%	$	16,334		$	17,339		(6)	%
Service provider	70,425			60,380			17	%	67,522			66,204			2	%
Total revenue	$	87,335		$	78,896		11	%	$	83,856		$	83,543		—	%

Percentage of revenue by type
Membership	19		%	23		%			19		%	21		%
Service provider	81		%	77		%			81		%	79		%
Total revenue	100		%	100		%			100		%	100		%

Total paid memberships (end of period)	3,172,066			2,838,863			12	%	3,309,166			3,103,367			7	%
Gross paid memberships added (in period)	289,866			398,812			(27	)%	188,242			229,987			(18)	%
Participating service providers (end of period)	53,514			53,374			—	%	54,864			54,341			1	%

Total revenue increased ~~$8.4~~$0.3 million for the three months ended ~~June 30, 2015~~March 31, 2016 as compared to the three months ended ~~June 30, 2014.~~March 31, 2015.

Membership revenue decreased ~~$1.6~~$1.0 million for the three months ended ~~June 30, 2015~~March 31, 2016 as compared to the three months ended ~~June 30, 2014,~~March 31, 2015, primarily due to ~~the 18%~~a 12% decrease in membership revenue per average paid membership ~~year~~period over ~~year~~period as well as ~~the 27%~~an 18% decline in gross paid memberships added during the ~~period,~~quarter, partially offset by the impact associated with ~~the 12%~~a 7% increase in the total number of paid memberships over the same time period. The decrease in membership revenue per average paid membership was largely the result of reductions in membership fees, on average, across all markets due to ~~the continued implementation of~~ tiered membership pricing as members ~~are largely opting for~~typically select the membership plan offering with the lowest price point. ~~A year~~The decline in gross paid memberships added period over ~~year increase from 94%~~period was attributable to ~~96%~~adjustments in ~~total memberships constituting annual and multi-year memberships also contributed~~the level of our advertising spend, as well as the messaging associated with that spend, in the first quarter of 2016 as compared to the ~~decrease~~first quarter of 2015. We decreased advertising spend quarter over quarter by $1.6 million while simultaneously continuing to shift our marketing focus away from solely driving member growth to also highlighting our new products and services, as well as our e-commerce offerings, in an effort to generate traffic to and transactions on our platforms, thus negatively impacting gross paid memberships added, and thereby membership revenue, ~~per paid membership in the three months ended June 30, 2015.~~period over period. Membership revenue accounted for 19% and ~~23%~~21% of total revenue for the three months ended ~~June 30,~~March 31, 2016 and 2015, ~~and 2014,~~ respectively, and we generally expect membership revenue as a percentage of total revenue to continue to decline due to ~~the~~ downward pressure on ~~both~~ our membership revenue associated with the evolution of our membership plan offerings and pricing, including the forthcoming introduction of a free membership ~~revenue per paid member resulting from tiered membership pricing.~~tier for consumers.

Service provider revenue increased ~~$10.0~~$1.3 million for the three months ended ~~June 30, 2015~~March 31, 2016 as compared to the three months ended ~~June 30, 2014,~~March 31, 2015, primarily as a result of ~~a 16% increase~~modest quarter over quarter increases in service provider revenue per average participating service provider, ~~as well as a year over year increase in~~ service provider contract value and the overall number of ~~19%.~~participating service providers. Service provider revenue primarily consists of revenue from advertising contracts with service providers. As our penetration of a given market increases, we are typically able to charge higher rates for advertising as service providers are able to reach a larger base of potential customers. However, as we only increase advertising rates at the time of contract renewal, increases in service provider revenue in a given market may trail increases in market penetration. Revenue from our e-commerce ~~marketplace~~offerings is also included in service provider revenue and will fluctuate from period to period as offerings and monetization strategies evolve and due to seasonality. ~~In the current period, a reduction~~Near-term reductions in average e-commerce take rates in previous periods and transitory revenue losses attributable to the migration to our new technology platform contributed to a realization of slower service provider revenue growth rates ~~year~~quarter over ~~year.~~quarter. Service provider revenue accounted for 81% and ~~77%~~79% of total revenue for the three months ended ~~June 30,~~March 31, 2016 and 2015, ~~and 2014,~~ respectively, and we generally expect service provider revenue as a percentage of total revenue to continue to increase as we evolve and enhance the value proposition we offer service providers and leverage new service provider ~~packaging, pricing and~~ monetization ~~strategies.~~strategies, subject to any near-term impacts associated with the migration to our new technology platform.

~~Table of Contents~~

Operations and support


	Three Months Ended June 30,								Three Months Ended March 31,
	2015			2014			% Change		2016			2015			% Change

	(dollars in thousands)								(dollars in thousands)
Operations and support	$	15,456		$	13,746		12	%	$	12,209		$	13,998		(13)	%
Percentage of revenue	18		%	17		%			15		%	17		%
Non-cash stock-based compensation	$	29		$	12
Non-cash stock-based compensation expense									$	31		$	20

Operations and support expense ~~increased $1.7~~decreased $1.8 million for the three months ended ~~June 30, 2015~~March 31, 2016 as compared to the three months ended ~~June 30, 2014. This increase~~March 31, 2015. The decline in operations and support expense was largely ~~attributable~~the result of a quarter over quarter reduction in compensation and personnel-related costs of $1.2 million related to a ~~$0.9 million increase~~25% reduction in ~~publication costs associated with the increased circulation of the~~ ~~Angie’s List Magazine~~ ~~as we continue to expand our membership. Additionally, we~~operations and support headcount year over year. Operations and support expense was also ~~incurred~~positively impacted by a ~~$0.7 million increase~~period over period decline in credit card processing fees ~~year over year due~~of $0.4 million, attributable to the ~~growing volume of membership enrollment and service provider transactions.~~quarter over quarter decline in gross paid memberships added as well as disruptions associated with the migration to our new technology platform that negatively impacted e-commerce unit sales in the current quarter. Operations and support expense ~~increased~~decreased slightly as a percentage of revenue ~~year~~quarter over ~~year. We expect~~quarter, and we believe this trend will continue as we leverage identified operations and support ~~expense to continue to increase as we grow our membership and service provider bases, subject to seasonal trends.~~efficiencies over the course of 2016.

Selling


	Three Months Ended June 30,								Three Months Ended March 31,
	2015			2014			% Change		2016			2015			% Change

	(dollars in thousands)								(dollars in thousands)
Selling	$	31,824		$	30,278		5	%	$	27,832		$	28,292		(2)	%
Percentage of revenue	37		%	38		%			33		%	34		%
Non-cash stock-based compensation	$	151		$	79
Non-cash stock-based compensation expense									$	279		$	11

Selling expense ~~increased $1.5~~decreased $0.5 million for the three months ended ~~June 30, 2015~~March 31, 2016 as compared to the three months ended June 30, 2014. The primary factor driving the year over year increase in selling expense was the cost we incurred to host a three-day service provider conference in May, which contributed to the increases in selling-related outsourced services of $1.1 million, selling-related travel, meals and entertainment costs of $1.0 million and selling-related service provider marketing expenditures of $0.5 million.March 31, 2015. While selling expense generally correlates with fluctuations in service provider revenue, we experienced ~~year~~modest quarter over ~~year~~quarter leverage ~~and efficiency~~ in selling expense ~~in the current period~~ as service provider revenue increased ~~17%~~2% for the three months ended ~~June 30, 2015~~March 31, 2016 as compared to the three months ended ~~June 30, 2014,~~March 31, 2015, while selling expense ~~only grew 5%~~declined 2% over the same time period. Headcount was the most significant factor contributing to the ~~year~~period over ~~year~~period leverage ~~and efficiency~~ in selling expense, as there was a 7% reduction in the total number of employees in our sales ~~personnel we employ declined 19%~~organization from ~~June 30, 2014~~March 31, 2015 to ~~June 30, 2015, resulting~~March 31, 2016, and when coupled with the impact of recent changes in our sales compensation structure, yielded a ~~$1.2~~$0.5 million decrease in selling compensation and personnel-related costs for commissions, wages and other employee benefits. ~~Selling~~Although selling expense as a percentage of both total revenue ~~experienced a slight decline~~and service provider revenue declined in the ~~second~~first quarter of ~~2015~~2016 as compared to the ~~second~~first quarter of ~~2014. Our~~2015, our general expectation is that selling expense will fluctuate with service provider revenue and the composition of that revenue over ~~time, but for fiscal year 2015, we expect selling expense to decline as a percentage of service provider revenue as compared to 2014.~~ time.

~~Table of Contents~~

Marketing


	Three Months Ended June 30,								Three Months Ended March 31,
	2015			2014			% Change		2016			2015			% Change

	(dollars in thousands)								(dollars in thousands)
Marketing	$	25,519		$	35,920		(29)	%	$	19,115		$	18,829		2	%
Percentage of revenue	29		%	46		%			23		%	23		%
Gross paid memberships added (in period)	289,866			398,812			(27)	%
Marketing cost per paid membership acquisition (in period)	$	88		$	90
Non-cash stock-based compensation expense									$	106		$	61

Marketing expense, ~~decreased $10.4~~which now includes the marketing compensation and personnel-related costs and general marketing operating expenditures that were formerly classified as general and administrative expenses, increased $0.3 million for the three months ended ~~June 30, 2015~~March 31, 2016 as compared to the three months ended ~~June 30, 2014.~~March 31, 2015. While we continue to make ~~significant~~ investments in increasing our ~~paid~~ membership base and expanding our market reach, ~~via national offline and online advertising, the pace of our marketing spend~~ in the second quarter of 2015 was slower than it was for the same period in 2014 based on the planned timing of our current year spend trajectory and our focus on the efficiency and effectiveness of our spend. Accordingly, marketing expense as a percentage of revenue decreased from the prior year period as total revenue increased by 11% for the three months ended June 30, 2015 as compared to the three months ended June 30, 2014, while marketing expense declined by 29% over the same time period. Our marketing cost per paid membership acquisition decreased from $90 for the three months ended June 30, 2014 to $88 for the three months ended June 30, 2015, reflecting efficiency in our spend. In 2014,recent years we ~~began to shift~~shifted our marketing focus from solely driving member growth to also highlighting our e-commerce offerings, as well as new products and ~~marketplace initiatives,~~services, and that strategy ~~remains~~remained in place during the first quarter of 2016. Accordingly, our marketing expense is not only a reflection of the cost incurred to obtain new members but also the marketing dollars we are spending to generate traffic to and transactions on our platforms. For the three months ended March 31, 2016, the most significant factors contributing to the quarter over quarter increase in ~~2015.~~marketing expense were a $1.5 million increase in outsourced service expenditures and a $0.6 million increase in marketing compensation and personnel-related costs, partially offset by a $1.6 million decline in advertising expenses as we purposefully reduced our advertising spend in the first quarter of 2016 as compared to 2015, in order to make strategic investments in other areas of the business, while focusing on the efficiency and effectiveness of our advertising spend. Consistent with the seasonality that characterizes our business, we generally expect marketing expense ~~and marketing cost per paid membership acquisition~~ to peak in either the second or third ~~quarters~~quarter of the year. ~~For fiscal year 2015,~~In 2016, we ~~expect marketing expense~~are planning for this peak to ~~decrease as a percentage~~occur in the third quarter in conjunction with the launch of ~~revenue as compared to 2014 based on a planned reduction in marketing spend year over year.~~our new long-term profitable growth plan and the removal of the ratings and reviews paywall.

Product and technology


	Three Months Ended June 30,								Three Months Ended March 31,
	2015			2014			% Change		2016			2015			% Change

	(dollars in thousands)								(dollars in thousands)
Product and technology	$	9,571		$	8,090		18	%	$	10,034		$	8,416		19	%
Percentage of revenue	11		%	10		%			12		%	10		%
Non-cash stock-based compensation	$	226		$	242
Non-cash stock-based compensation expense									$	309		$	196

Product and technology expense increased ~~$1.5~~$1.6 million for the three months ended ~~June 30, 2015~~March 31, 2016 as compared to the three months ended ~~June 30, 2014.~~March 31, 2015. The increase in product and technology expense was largely ~~attributable to a~~the result of year over year increases in our product and technology headcount. Specifically, the number of product and technology personnel we employ increased 18% from March 31, 2015 to March 31, 2016, yielding an additional $0.9 million in compensation and personnel-related costs quarter over quarter. Product and technology expense was also negatively impacted by a $0.6 million increase ~~of $1.3 million for technology-related outsourced services, which can be attributed~~in office and utilities expenditures as we continued to incur costs ~~incurred for~~around the maintenance and support of our existing technology platform and infrastructure ~~including~~while development efforts associated with our ~~website, in order to continue to service our membership and service provider bases. Product~~new technology platform continued throughout the quarter. While product and technology expense increased slightly as a percentage of revenue ~~increased slightly year~~period over ~~year, and while~~period, we ~~generally~~ expect a more pronounced increase to product and technology expense, in both absolute dollars and as a percentage of revenue, ~~to remain consistent from period to period, we anticipate that product and technology expense will increase in absolute dollars for fiscal year 2015 as compared to 2014~~over the course of 2016 as we ~~continue to incur costs to maintain our existing technology infrastructure while we prepare to launch~~execute on the development efforts around, and ~~transition~~complete the migration to, our new technology platform. As depreciation of the related assets commences, certain platform expenditures, including internal labor, that do not represent qualifying upgrades, enhancements or new functionality will shift from capitalized website and ~~infrastructure in 2016.~~software development costs to operating expense on a go-forward basis.

~~Table of Contents~~

General and administrative


	Three Months Ended June 30,								Three Months Ended March 31,
	2015			2014			% Change		2016			2015			% Change

	(dollars in thousands)								(dollars in thousands)
General and administrative	$	12,521		$	9,085		38	%	$	18,047		$	8,726		107	%
Percentage of revenue	14		%	12		%			21		%	10		%
Non-cash stock-based compensation	$	1,861		$	1,662
Non-cash stock-based compensation expense									$	2,302		$	1,968

General and administrative expense, which no longer includes the marketing compensation and personnel-related costs and general marketing operating expenditures that are now classified as marketing expenses, increased ~~$3.4~~$9.3 million for the three months ended ~~June 30, 2015~~March 31, 2016 as compared to the three months ended ~~June 30, 2014.~~March 31, 2015. The most significant driver of the ~~fluctuation~~increase in general and administrative expense ~~year~~period over ~~year~~period was a ~~$3.6~~$4.4 million increase in outsourced service expenditures and professional fees attributable to third-party consulting costs incurred for, among other things, the development of our new long-term profitable growth plan, optimization of our service provider go-to-market activities and activist activity in our stock. Additionally, general and administrative expense was negatively impacted by a $3.5 million one-time contingent liability recorded during the quarter for the pending Moore litigation and related cases. A $1.3 million increase in compensation and personnel-related costs, ~~attributable to 21%~~resulting from the 20% growth in our headquarters headcount from March 31, 2015 to March 31, 2016, also contributed to the quarter over ~~the prior year.~~quarter increase in general and administrative expense. The headquarters personnel added over ~~the course of~~ the past year reflect hiring in strategic growth areas such as ~~marketing,~~finance, human resources ~~finance~~ and project ~~management. In~~management as well as the addition ~~general~~of our new President and administrative expense was negatively impacted by a $0.7 million one-time, non-cash long-lived asset impairment charge recorded during the second quarter related to our decision not to pursue our previously announced Indianapolis campus expansion plan. The increases in general and administrative expense were partially offset by year over year reductions to general and administrative expense related to a decline in bad debt expense of $0.6 million and the continued satisfaction of the obligation associated with the litigation settlement accrual, which amounted to $0.5 million for the second quarter of 2015. As a percentage of revenue, general and administrative expense increased slightly for the three months ended June 30, 2015 as compared to the three months ended June 30, 2014. While we expect generalChief Executive Officer. General and administrative expense as a percentage of revenue increased two-fold for the three months ended March 31, 2016 as compared to ~~generally remain constant or decrease over time as we realize efficiencies and economies of scale as we grow, we anticipate that general and administrative expense will increase in absolute dollars~~the three months ended March 31, 2015, and, as a percentage of revenue, we expect period over period increases in ~~fiscal~~general and administrative expense over the course of the year ~~2015~~ as ~~compared to 2014 as~~a result of the impact of personnel added in ~~2014 is annualized.~~2015 as well as recent stock-based compensation awards.

Interest expense

Interest expense for the three months ended ~~June 30, 2015~~March 31, 2016 was ~~$0.8~~$0.6 million as compared to ~~$0.1~~$0.9 million for the three months ended ~~June 30, 2014,~~March 31, 2015, reflecting the impact of recurring monthly interest payments on ~~the~~our outstanding long-term debt and monthly interest charges for ~~loan~~deferred financing fee and debt discount amortization related to the September 2014 debt financing transaction, partially offset by capitalized interest on website and software development.

~~Table of Contents~~

~~Comparison of the Six Months Ended June 30, 2015 and 2014~~

~~Revenue~~

Six Months Ended
June 30,
2015 2014 % Change

(dollars in thousands)
Revenue
Membership $ 34,249
$ 36,816
(7 )%
Service provider 136,629
114,737
19 %
Total revenue $ 170,878
$ 151,553
13 %

Percentage of revenue by type
Membership 20 % 24 %
Service provider 80 % 76 %
Total revenue 100 % 100 %

Total paid memberships (end of period) 3,172,066
2,838,863
12 %
Gross paid memberships added (in period) 519,853
685,438
(24 )%
Participating service providers (end of period) 53,514
53,374
— %

~~Total revenue increased $19.3 million for the six months ended June 30, 2015 as compared to the six months ended June 30, 2014.~~

Membership revenue decreased $2.6 million year over year, primarily due to the 17% decrease in membership revenue per paid membership in the six months ended June 30, 2015 as compared to the prior year as well as the 24% decline in gross paid memberships added during the period, partially offset by the impact associated with the 12% increase in the total number of paid memberships over the same time period. The decrease in membership revenue per paid membership was largely the result of reductions in membership fees, on average, across all markets due to the continued implementation of tiered membership pricing as members are largely opting for the membership plan offering with the lowest price point. A year over year increase from 94% to 96% in total memberships constituting annual and multi-year memberships also contributed to the decrease in membership revenue per paid membership in the six months ended June 30, 2015. Membership revenue accounted for 20% and 24% of total revenue for the six months ended June 30, 2015 and 2014, respectively, and we expect membership revenue as a percentage of total revenue to continue to decline due to the downward pressure on both our membership revenue and membership revenue per paid member resulting from tiered membership pricing.

Service provider revenue increased $21.9 million year over year, primarily as a result of a 19% increase in service provider revenue per participating service provider as well as a year over year increase in service provider contract value of 19%. Service provider revenue primarily consists of revenue from advertising contracts with service providers. As our penetration of a given market increases, we are typically able to charge higher rates for advertising as service providers are able to reach a larger base of potential customers. However, as we only increase advertising rates at the time of contract renewal, increases in service provider revenue in a given market may trail increases in market penetration. Revenue from our e-commerce marketplace is also included in service provider revenue and will fluctuate from period to period as offerings evolve and due to seasonality. In the current period, a reduction in average e-commerce take rates contributed to a realization of slower service provider revenue growth rates year over year. Service provider revenue accounted for 80% and 76% of total revenue for the six months ended June 30, 2015 and 2014, respectively, and we expect service provider revenue as a percentage of total revenue to continue to increase as we enhance the value proposition we offer service providers and leverage new service provider packaging, pricing and monetization strategies.

~~Table of Contents~~

~~Operations and support~~

Six Months Ended
June 30,
2015 2014 % Change

(dollars in thousands)
Operations and support $ 29,454
$ 25,294
16 %
Percentage of revenue 17 % 17 %
Non-cash stock-based compensation $ 49
$ 25

Operations and support expense increased $4.2 million for the six months ended June 30, 2015 as compared to the six months ended June 30, 2014. This increase was due in part to a $1.7 million increase in publication costs associated with the increased circulation of the ~~Angie’s List Magazine~~ as we continue to expand our membership. Additionally, we incurred a $1.3 million increase in personnel-related costs as we increased our operations and support headcount year over year. We also experienced a $1.3 million increase in credit card processing fees as compared to the same period in the prior year attributable to the growing volume of membership enrollment and service provider transactions. Operations and support expense as a percentage of revenue was consistent year over year. We expect operations and support expense to continue to increase as we grow our membership and service provider bases, subject to seasonal trends.

~~Selling~~

Six Months Ended
June 30,
2015 2014 % Change

(dollars in thousands)
Selling $ 60,433
$ 56,400
7 %
Percentage of revenue 35 % 37 %
Non-cash stock-based compensation $ 161
$ 183

Selling expense increased $4.0 million for the six months ended June 30, 2015 compared to the six months ended June 30, 2014. While selling expense generally correlates with fluctuations in service provider revenue, we experienced year over year leverage and efficiency in selling expense as service provider revenue increased 19% for the six months ended June 30, 2015 as compared to the six months ended June 30, 2014, while selling expense only grew 7% over the same time period. The primary factor driving the year over year increase in selling expense was the cost we incurred to host a three-day service provider conference in May, which contributed to the increase in selling-related outsourced services of $1.2 million as well as the increase in selling-related travel, meals and entertainment costs of $1.2 million. Additionally, we increased the number of sales personnel and management responsible for contract renewals by 6% year over year to 280, which, together with the 746 sales personnel and management responsible for originating new advertising contracts and e-commerce transactions as of the end of the quarter, contributed to an approximately $1.0 million increase in selling compensation and personnel-related costs for commissions, wages and other employee benefits for the six months ended June 30, 2015 as compared to the same period in the prior year. Selling expense as a percentage of total revenue experienced a slight decline in the first six months of 2015 as compared to the same period in 2014. Our general expectation is that selling expense will fluctuate with service provider revenue and the composition of that revenue over time, but for fiscal year 2015, we expect selling expense to decline as a percentage of service provider revenue as compared to 2014.

~~Table of Contents~~

~~Marketing~~

Six Months Ended
June 30,
2015 2014 % Change

(dollars in thousands)
Marketing $ 41,795
$ 59,401
(30) %
Percentage of revenue 24 % 39 %
Gross paid memberships added (in period) 519,853
685,438
(24) %
Marketing cost per paid membership acquisition (in period) $ 80
$ 87

Marketing expense decreased $17.6 million for the six months ended June 30, 2015 as compared to the six months ended June 30, 2014. While we continue to make significant investments in increasing our paid membership base and expanding our market reach via national offline and online advertising, the pace of our marketing spend in the first six months of 2015 was slower than it was for the same period in 2014 based on the planned timing of our current year spend trajectory and our focus on the efficiency and effectiveness of our spend. Accordingly, marketing expense as a percentage of revenue decreased from the prior year period as total revenue increased by 13% for the six months ended June 30, 2015 as compared to the six months ended June 30, 2014, while marketing expense declined by 30% over the same time period. Our marketing cost per paid membership acquisition declined from $87 for the six months ended June 30, 2014 to $80 for the six months ended June 30, 2015, reflecting efficiency in our spend. In 2014, we began to shift our marketing focus from solely driving member growth to also highlighting our e-commerce offerings and marketplace initiatives, and that strategy remains in place in 2015. Consistent with the seasonality that characterizes our business, we expect marketing expense and marketing cost per paid membership acquisition to peak in the second or third quarters of the year. We expect marketing expense to decrease as a percentage of revenue for fiscal year 2015 as compared to 2014 based on a planned reduction in marketing spend year over year.

~~Product and technology~~

Six Months Ended
June 30,
2015 2014 % Change

(dollars in thousands)
Product and technology $ 17,987
$ 15,547
16 %
Percentage of revenue 11 % 10 %
Non-cash stock-based compensation $ 422
$ 451

Product and technology expense increased $2.4 million for the six months ended June 30, 2015 as compared to the six months ended June 30, 2014. The increase in product and technology expense was largely attributable to a $2.1 million year over year increase in technology-related outsourced services, which can be attributed to costs incurred for the maintenance of our existing technology infrastructure, including our website, in order to continue to service our membership and service provider bases. Product and technology expense as a percentage of revenue increased slightly year over year, and while we generally expect product and technology expense as a percentage of revenue to remain consistent from period to period, we anticipate that product and technology expense will increase in absolute dollars for fiscal year 2015 as compared to 2014 as we continue to incur costs to maintain our existing technology infrastructure while we prepare to launch and transition to our new platform and infrastructure in 2016.

~~Table of Contents~~

~~General and administrative~~

Six Months Ended
June 30,
2015 2014 % Change

(dollars in thousands)
General and administrative $ 23,483
$ 16,441
43 %
Percentage of revenue 14 % 11 %
Non-cash stock-based compensation $ 3,891
$ 2,869

General and administrative expense increased $7.0 million for the six months ended June 30, 2015 as compared to the six months ended June 30, 2014. The most significant driver of the fluctuation in general and administrative expense year over year was a $7.8 million increase in personnel-related costs, including a $1.0 million increase in non-cash stock-based compensation expense, attributable to 21% growth in our headquarters headcount over the prior year. The headquarters personnel added over the course of the past year reflect hiring in strategic growth areas such as marketing, human resources, finance and project management. In addition, general and administrative expense was negatively impacted by a $0.7 million one-time, non-cash long-lived asset impairment charge recorded during the second quarter related to our decision not to pursue our previously announced Indianapolis campus expansion plan. The increase in general and administrative expense was partially offset by year over year reductions to general and administrative expense related to the continued satisfaction of the obligation associated with the litigation settlement accrual, which amounted to $1.0 million for the first six months of 2015, as well as a decline in bad debt expense of $0.8 million year over year. As a percentage of revenue, general and administrative expense increased slightly for the six months ended June 30, 2015 as compared to the six months ended June 30, 2014. While we expect general and administrative expense as a percentage of revenue to generally remain constant or decrease over time as we realize efficiencies and economies of scale as we grow, we anticipate that general and administrative expense will increase in absolute dollars and as a percentage of revenue in fiscal year 2015 as compared to 2014 as the impact of personnel added in 2014 is annualized.

~~Interest expense~~

Interest expense for the six months ended June 30, 2015 was $1.7 million as compared to $0.6 million for the six months ended June 30, 2014, reflecting the impact of recurring monthly interest payments on the outstanding long-term debt and monthly interest charges for loan fee and debt discount amortization related to the September 2014 debt financing transaction, partially offset by capitalized interest on website and software development.

~~Table of Contents~~

Liquidity and Capital Resources

General

At ~~June 30, 2015,~~March 31, 2016, we had ~~$47.3~~$35.4 million in cash and cash equivalents and ~~$22.4~~$23.7 million in short-term investments. Cash and cash equivalents consists of bank deposit accounts and money market funds as well as any investments in ~~corporate bonds or~~ certificates of deposit, U.S. Treasury securities or corporate bonds with contractual maturities of three months or less, which, at times, may exceed federally insured limits. Short-term investments consist of ~~corporate bonds and~~ certificates of deposit, U.S. Treasury securities and corporate bonds with maturities of more than 90 days but less than one year. To date, the carrying values of these investments ~~approximates~~approximate their fair values, and we have incurred no material loss in these accounts.

Summary cash flow information for the ~~six~~three months ended ~~June 30,~~March 31, 2016 and 2015 ~~and 2014~~ is set forth below.


							Three Months Ended March 31,
							2016			2015
	Six Months Ended June 30,
	2015			2014			(in thousands)
Net cash provided by operating activities	$	23,208		$	17,519		$	9,201		$	21,246
Net cash (used in) investing activities	(15,776		)	(16,940		)	(6,266		)	(8,248		)
Net cash (used in) provided by financing activities	(108		)	484
Net cash (used in) financing activities							(182		)	(54		)

Net Cash Provided by Operating Activities

Our operating cash flows will continue to be impacted principally by the extent to which we continue to pursue our growth strategy, including investments in national advertising and our marketplace model, changes in price per average paid membership, the size and composition of our sales force responsible for originating and renewing service provider contracts and fluctuations in headcount as we grow our business. Our largest source of operating cash flows is cash collections from our service providers and members. We expect positive operating cash flows in some periods and negative operating cash flows in others, depending on seasonality and the extent of our investments in future growth of the business.

Cash provided by operating activities for the ~~six~~three months ended ~~June 30, 2015~~March 31, 2016 of ~~$23.2~~$9.2 million was generated despite a net loss of $4.0 million incurred over the same time period, ~~predominately~~primarily attributable to a ~~$19.9~~$14.1 million net increase in accounts payable and accrued liabilities since December 31, ~~2014~~2015 related to, among other things, accrued marketing expenses, accrued e-commerce, accrued compensation and the expected timing of payment of these balances, as well as a $3.5 million one-time contingent liability recorded during the quarter for the pending Moore litigation and related cases. Operating cash flow for the three months ended March 31, 2016 was also positively impacted by $5.0 million of non-cash activity during the quarter, including $3.0 million in stock-based compensation expense and $1.7 million in depreciation and amortization. Uses of cash from operations for the period included a $3.7 million net decrease in deferred revenue, which was primarily the result of declines in membership revenue associated with our realization of lower membership revenue per member, as well as a $3.1 million net increase in prepaid expenses and other current assets attributable to an increase in prepaid compensation expense at March 31, 2016 as compared to December 31, 2015.

Cash provided by operating activities for the three months ended March 31, 2015 of $21.2 million, which included first quarter net income of $4.4 million, was predominately attributable to a $16.8 million net increase in accounts payable and accrued liabilities, driven by increases in accrued marketing expenses, trade accounts payable, accrued e-commerce, accrued base payroll and the expected timing of payment of these balances. Additionally, ~~the~~an increase in total combined deferred advertising revenue, offset by a corresponding decline in total combined deferred membership revenue, resulted in a net ~~$1.7~~$0.9 million increase to operating cash flow for the ~~six months ended June 30, 2015,~~quarter, reflecting the impact of increases in service provider contract values and concurrent decreases in membership revenue per paid membership. Non-cash activity, including ~~$4.5~~$2.3 million in ~~non-cash~~stock-based compensation ~~$3.2~~expense and $1.6 million in depreciation and amortization, ~~and $0.7 million for the non-cash long-lived asset impairment charge,~~ accounted for a ~~$9.0~~$4.0 million positive contribution to operating cash flows for the ~~current year.~~quarter. Uses of cash ~~from operations for the period~~ included a ~~$3.3~~$4.1 million increase in prepaid expenses and other current assets associated with certain technology and marketing service ~~agreements.~~

~~Cash provided by operating activities for the six months ended June 30, 2014 of $17.5~~agreements and a $0.7 million ~~was achieved despite a net loss of $22.1 million. Cash provided by operating activities was largely attributable to a $32.1 million net~~ increase in accounts ~~payable and accrued liabilities, primarily related~~receivable attributable to ~~increases~~growth in accrued marketing expenses, accrued but unpaid commissions, accrued e-commerce, and general trade accounts payable as well as the expected timing of payment of these balances. Additionally, we experienced an increase in total combined deferred revenue of $6.7 million year over year as a result of an increase in both the number of paid memberships and in the number of service providers participating in our advertising programs. Furthermore, our net loss was adjusted for $6.3 million of non-cash expenses, which included $3.5 million of stock-based compensation expense and $2.6 million of depreciation and amortization. Uses of cash included a $4.7 million increase in prepaid expenses and other current assets associated with prepaid commissions and a receivable due for state tax payroll incentives.provider billings.

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Net Cash (Used ~~in)~~In) Investing Activities

Our use of cash in investing activities of ~~$15.8~~$6.3 million for the ~~six~~three months ended ~~June 30, 2015~~March 31, 2016 was ~~largely~~primarily attributable to the total combined ~~$17.4~~$6.4 million in capital expenditures for property, equipment and software during the ~~first half of the year,~~period, consisting of ~~$13.8~~$5.5 million ~~for~~in capitalized website and software development costs as we ~~continue~~continued to ~~make significant investments in the~~develop and scale our new technology ~~infrastructure supporting our web and mobile platforms to sustain our current and anticipated future growth~~platform, as well as ~~$3.5~~$0.9 million for ~~campus expansion~~facilities improvements and ~~improvement efforts and upgrades and additions to~~ technology hardware and software. Our current period sales at maturity of short-term investments in corporate bonds and certificates of deposit, net of investment purchases, partially offset our use of cash in investing activities related to capital expenditures in the amount of $1.8 million as maturities of short-term investments exceeded purchases for the six months ended June 30, 2015.

Our use of cash in investing activities inof $8.2 million for the ~~six~~three months ended ~~June 30, 2014~~March 31, 2015 was largely attributable to the total combined ~~$15.8~~$7.9 million in capital expenditures for property, equipment and software ~~related capital expenditures~~ during the ~~period,~~quarter, consisting of ~~$7.5 million for facilities and information technology hardware and software and nearly $8.2~~$6.8 million for capitalized website and software development ~~costs~~ as ~~we continued~~well as $1.1 million for facilities improvements and upgrades and additions to ~~make significant upgrades to our web~~technology hardware and mobile platforms and implemented new information technology infrastructure to support our growth. We also spent approximately $0.7 million on data acquisition to acquire consumer reports on service providers and to purchase a website domain name.software.

Net Cash (Used ~~in) Provided by~~In) Financing Activities

Net cash used in financing activities of $0.2 million for the ~~six~~three months ended ~~June 30,~~March 31, 2016 was largely attributable to taxes paid for net share settlements associated with the vesting of restricted stock units during the period, as well as payments on our capital lease obligation.

Net cash used in financing activities for the three months ended March 31, 2015 was entirely attributable to payments on our capital lease ~~obligation.~~obligation during the quarter.

~~Net cash provided by financing activities for the six months ended June 30, 2014 consisted of proceeds from the exercise of employee stock options, offset by payments on our capital lease obligation.~~

Debt Obligations

On September 26, 2014, we entered into aan $85.0 million financing agreement, ~~that provided for~~comprised of a $60.0 million term loan and a $25.0 million delayed draw term ~~loan.~~loan, to provide increased financial flexibility for investments in growth while simultaneously reducing our interest rate. Amounts outstanding under the financing agreement bear interest at a per annum rate, at ~~the~~our option, ~~of us,~~ equal to (i) the LIBOR rate for the interest period in effect, subject to a floor of 0.5%, plus 6.75% or (ii) the reference rate, which is based on the prime rate as published by the Wall Street Journal, subject to a floor of 3.25%, plus 5.75%. The financing agreement requires monthly ~~interest-only~~interest payments on the first business day of each month until maturity on any principal amounts outstanding under either debt facility. The financing agreement obligates us to make quarterly principal payments on the term loan of $0.8 million on the last day of each calendar quarter, commencing with the quarter ending September 30, 2016, and to repay the remaining balance of the term loan at maturity. We are required to make principal payments on the outstanding balance of the delayed draw term loan equal to 1.25% of the amount of such loan funded at or prior to the last day of each calendar quarter, commencing with the quarter ending September 30, 2016, and to repay the remaining outstanding balance of the delayed draw term loan at maturity. ~~The~~

We may prepay the amounts outstanding under the financing agreement ~~contains a provision~~at any time and are required to prepay the loans with (i) the net proceeds of certain asset sales, issuances of debt or equity, and certain casualty events, and (ii) up to 50% of consolidated excess cash flow, as defined in the financing agreement, for ~~penalties related to early prepayment.~~each fiscal year during the term of the financing agreement, commencing with the year ended December 31, 2015. Our obligations under the financing agreement are guaranteed by each of our subsidiaries and are secured by first priority security interests in all of our respective assets and a pledge of the equity interests of our subsidiaries. The term loan and the delayed draw term loan mature on September 26, 2019. As of ~~June 30, 2015,~~March 31, 2016, we had ~~$59.0~~$57.8 million in outstanding borrowings, net of unamortized deferred financing fees of $1.4 million and unamortized fees paid to the lender of ~~$1.0~~$0.8 million, under the term loan and availability of $25.0 million under the delayed draw term loan.

The financing agreement contains various restrictive covenants, including restrictions on our ability to dispose of assets, make acquisitions or investments, incur debt or liens, make distributions to stockholders or repurchase outstanding stock, enter into related-party transactions and make capital expenditures. We are also required to comply with certain financial covenants, including minimum consolidated EBITDA as defined in the financing agreement, minimum liquidity, maximum consolidated capital expenditures and minimum membership revenue. Upon an event of default, which includes, among other things, a failure to make required payments when due, a failure to comply with covenants, certain bankruptcy and insolvency events, defaults under other material indebtedness, or a change in control, the lenders may accelerate amounts outstanding, terminate the agreement and foreclose on all collateral. We were in compliance with all financial and non-financial covenants at ~~June 30, 2015.~~March 31, 2016.

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Off-Balance Sheet Arrangements

We do not engage in any off-balance sheet activities, other than long-term noncancellable operating leases as described ~~below,~~herein, nor do we maintain any off-balance interests in variable interest entities, special-purpose entities or other structured finance entities.

Contractual Obligations

Our contractual obligations primarily consist of long-term noncancellable operating leases expiring through ~~2020~~2021 and long-term debt comprised of a $60.0 million term loan scheduled to mature on September 26, 2019. There were no material changes in our contractual obligations from those disclosed in our Annual Report on Form 10-K for the year ended December 31, ~~2014.~~2015. Total combined future minimum payment obligations under long-term noncancellable operating leases amounted to approximately ~~$9.9~~$8.6 million as of ~~June 30, 2015, while~~March 31, 2016, and we had ~~$59.0~~$57.8 million in outstanding borrowings, net of unamortized deferred financing fees and unamortized fees paid to the lender, under the term loan as of the same date.

Critical Accounting Policies and Estimates

Our condensed consolidated financial statements are prepared in accordance with U.S. GAAP. The preparation of the condensed consolidated financial statements requires us to make estimates and assumptions that affect the reported amounts of assets, liabilities, revenue, expenses and related disclosures. We evaluate our estimates and assumptions on an ongoing basis. Our estimates are based on historical experience and various other assumptions that we believe to be reasonable under the circumstances. Our actual results ~~could~~may differ from these estimates. With respect to critical accounting policies, we believe there is now sufficient historical data available for the volatility of our common stock, and as such, we began utilizing our own historical volatility data for the volatility input to our calculation of the estimated fair value of stock option awards in the determination of stock-based compensation expense in 2016. There were no other material changes to our critical accounting policies and estimates from those described in our Annual Report on Form 10-K for the year ended December 31, ~~2014.~~2015.

Recent Accounting Pronouncements

For detailed information regarding recently issued accounting pronouncements and the expected impact on our condensed consolidated financial statements, see Note 1, ~~"Summary~~“Description of Business, Basis of Presentation and Summary of Significant Accounting ~~Policies"~~Policies” in the accompanying Notes to Condensed Consolidated Financial Statements included in Item 1. of Part I of this Form 10-Q.

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ITEM 3. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

There were no material changes in our exposure to market risk since the disclosure in our Annual Report on Form 10-K for the year ended December 31, ~~2014.~~2015. Please refer to Part II, Item 7A. ~~"Quantitative~~“Quantitative and Qualitative Disclosures about Market ~~Risk"~~Risk” included in our Annual Report on Form 10-K for our fiscal year ended December 31, ~~2014~~2015 for a more complete discussion of the market risks we encounter.

ITEM 4. CONTROLS AND PROCEDURES

Evaluation of Disclosure Controls and Procedures

We maintain “disclosure controls and procedures,” as such term is defined in Rule 13a-15(e) and Rule 15d-15(e) under the Securities Exchange Act of 1934, as amended (the ~~"Exchange Act"~~“Exchange Act”), that are designed to ensure that information required to be disclosed by us in reports that we file or submit under the Exchange Act is recorded, processed, summarized and reported within the time periods specified in U.S. Securities and Exchange Commission rules and forms, and that such information is accumulated and communicated to our management, including our Chief Executive Officer and Chief Financial Officer, as appropriate to allow timely decisions regarding required disclosure.

Based on their evaluation as of the end of the period covered by this Quarterly Report on Form 10-Q, our Chief Executive Officer and Chief Financial Officer have concluded that, as of such date, our disclosure controls and procedures are effective at the reasonable assurance level.

Changes in Internal Control Over Financial Reporting

There was no change in our internal control over financial reporting identified in connection with the evaluation required by Rules 13a-15(d) and 15d-15(d) of the Exchange Act that occurred during the ~~period covered by this report~~first quarter of 2016 that has materially affected, or is reasonably likely to materially affect, our internal control over financial reporting.

~~Limitations on Effectiveness of Controls and Procedures~~

In designing and evaluating our disclosure controls and procedures, management recognizes that disclosure controls and procedures, no matter how well conceived and operated, can provide only reasonable, not absolute, assurance that the objectives of the disclosure controls and procedures are met. Additionally, in designing disclosure controls and procedures, our management was required to apply its judgment in evaluating the cost-benefit relationship of possible disclosure controls and procedures.

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PART II – OTHER INFORMATION

ITEM 1. LEGAL PROCEEDINGS

Information pertaining to legal proceedings can be found in Part I, Item 1. ~~"Condensed~~“Condensed Financial ~~Statements"~~Statements” — Note 9, ~~"Commitments~~“Commitments and Contingencies,” of this Quarterly Report on Form 10-Q and is incorporated by reference herein.

ITEM 1A. RISK FACTORS

Investing in our common stock involves a high degree of risk. In addition to the information set forth in this Quarterly Report on Form 10-Q, including in the section entitled “Management’s Discussion and Analysis of Financial Condition and Results of Operations,” you should carefully consider the factors discussed in Part I, Item 1A. “Risk Factors” in our Annual Report on Form 10-K for our fiscal year ended December 31, ~~2014~~2015 as well as the risk factor discussed ~~below. The risks discussed in our Annual Report and~~ below, all of which could materially affect our business, financial condition and future results. The risks described in our Annual Report on Form 10-K and below are not the only risks facing us. ~~The risks outlined in our Annual Report and below as well as additional~~Additional risks and uncertainties not currently known to us or that we currently deem to be immaterial also may become important factors that may materially affect our business, financial condition and future results. The trading price of our common stock could decline due to any of these risks or uncertainties, and you may lose all or part of your investment.

~~We are~~Our business will suffer if we encounter significant problems migrating members or service providers to our new technology platform or if the new platform does not meet expectations.

In the fourth quarter of 2015, we began implementing our new technology platform, AL 4.0, in certain markets, and ~~will continue~~the rollout of AL 4.0 continued throughout the first quarter of 2016. Ultimately, we intend to ~~be faced with many competitive challenges, any~~migrate all of ~~which could adversely affect~~ our ~~business prospects, results of operations and financial condition.~~

~~We compete for consumers, including both~~ members and ~~non-members, with traditional, offline consumer resources~~service providers, as well as ~~with online providers~~back-office functionality, to our new technology platform over time. We have limited experience migrating users from one platform to another, and given the complexity and significance of ~~consumer ratings, reviews~~this transition, including the amount of data, tools, services and ~~referrals on~~functionality within our systems that is being migrated, our relationships, our reputation and our overall business performance, among other things, could be severely damaged if the ~~basis~~migration to AL 4.0 goes poorly. To the extent we encounter difficulties migrating our new technology platform, we may be required to incur additional costs, including research and development costs, to address issues identified during implementation. In addition, we have incurred additional expenses as a result of ~~a number~~maintaining two separate technology platforms (AL 4.0 and our legacy technology platform), and if we experience any delays or technical problems during the course of factors, including breadth of our service provider listings, reliability of our content, depth and timeliness of information, quality and availability of e-commerce offerings and strength and recognition of our brand. We also competethe migration to AL 4.0, we may incur such additional expenses for a ~~share~~much longer period of ~~service providers’ overall advertising budgets with traditional, offline media companies~~time than originally expected, thereby harming our business and ~~other Internet marketing providers on~~financial performance. Further, one of the ~~basis~~anticipated benefits of AL 4.0 is a ~~number~~reduction in the amount of ~~factors, including return on investment,~~time necessary to implement new products and services. Delays in the full migration to AL 4.0 or in our ~~membership profile, effectiveness~~ability to timely achieve functional parity would yield corresponding delays in our ability to achieve these anticipated benefits and relevance of our discount and e-commerce initiatives, our pricing and monetization strategies and recognition of our brand. Our current competitors include a number of traditional offline consumer resources, such as the Yellow Pages and Consumers’ CHECKBOOK. Many of these competitors also provide consumer reviews and information about service providers online. We also compete with “free to consumer” online ratings websites and referral services, such as Amazon Home Services, Groupon, Inc., HomeAdvisor, Inc., Houzz, Inc., Porch.com, Inc., Pro.com, Red Beacon, Inc., TaskRabbit, Inc., Thumbtack, Inc., and Yelp, Inc. In our Health categories, we compete for members with other online resources for patients, such as RateMDs, Inc. and Health Grades, Inc. Across all categories, we also compete with established Internet companies, such as Amazon.com, Inc., eBay Inc., Facebook, Inc., Google, Inc., LivingSocial, Inc., Microsoft Corporation and Yahoo! Inc., who possess significantly greater resources and name recognition than we do.

~~To compete effectively across our membership~~could result in member and service provider ~~platforms, we must continue~~dissatisfaction. Similarly, even if the migration to ~~invest significant resources in marketing~~AL 4.0 goes smoothly, our business operations and inrelationships will be at risk if the ~~development of technology enabling~~new platform does not meet our products and services to enhance our value proposition to consumers as well as sustain our investments in our sales force, the development of existing and new advertising products and e-commerce offerings, the acquisition of new paid memberships and the collection of reviews of service providers. Failure to compete effectively against our currentperformance expectations, or ~~future competitors could result in losses of current or potential participating service providers or a reduced share~~those of our participating service providers’ overall operating budgets, which could adversely affect our pricing and margins, lower our service provider revenue or prevent us from achieving or maintaining profitability. There is no guarantee that we will be able to compete effectively in the future against existing or new competitors, and the failure to do so could result in losses of existing or potential paid memberships, reduced service provider revenue, increased marketing or selling expenses or diminished brand strength, any ofusers, which could harm our business ~~financial condition~~in numerous ways including, without limitation, losses of revenue, memberships or ~~results of operations.~~

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~~We may not be able to successfully prevent other companies, including copycat websites, from misappropriating our data in the future.~~

~~From time to time, third parties attempt to misappropriate our ratings and reviews and other data pertaining to our~~ service ~~providers through website scraping, search robots~~provider contracts or ~~other means. We may not be able to successfully detect and prevent all such efforts in a timely manner or assure that no misuse of our data occurs.~~

In addition, third parties operating “copycat” websites have attempted to misappropriate data from our network and to imitate our brand or the functionality of our website. When we identified such efforts by other companies, we employed technological or legal measures in an attempt to halt their operations. For example, we recently filed a lawsuit against Amazon Local LLC and several of its employees alleging that they unlawfully accessed and misused our information. However, we may not be able to detect all such efforts in a timely manner, or at all, and even if we could, the technological and legal measures available to us may be insufficient to stop their operations. In some cases, particularly in the case of companies operating outside of the United States, our available remedies may not be adequate to protect us against the damage to our business caused by such websites. Regardless of whether or not we can successfully enforce our rights against the operation of these websites, any measures that we may take could require us to expend significant time and financial, legal, operational or technological resources as well as significantly and adversely impact our brand, business, financial condition or results of operations.reputation.

ITEM 2. UNREGISTERED SALES OF EQUITY SECURITIES AND USE OF PROCEEDS

None.

ITEM 3. DEFAULTS UPON SENIOR SECURITIES

None.

ITEM 4. MINE SAFETY DISCLOSURES

Not applicable.

ITEM 5. OTHER INFORMATION

None.

ITEM 6. EXHIBITS

  Incorporated by Reference

Exhibit
No.
Exhibit Description Form File No. Exhibit
Filing
Date
Filed
Herewith
3.01 Amended and Restated Certificate of Incorporation S-1/A 333-176503 3.1 10/31/2011
3.02 Amended and Restated Bylaws S-1/A 333-176503 3.2 10/31/2011
10.01 Transition and Separation Agreement, dated July 2, 2015, by and between Angie's List, Inc. and William S. Oesterle 8-K 001-35339 10.1 7/6/2015
31.01 Certification of the Chief Executive Officer Pursuant to Section 302 of the Sarbanes-Oxley Act             X
31.02 Certification of the Chief Financial Officer Pursuant to Section 302 of the Sarbanes-Oxley Act             X
32.01 Certification of the Chief Executive Officer Pursuant to Section 906 of the Sarbanes-Oxley Act *             X
32.02 Certification of the Chief Financial Officer Pursuant to Section 906 of the Sarbanes-Oxley Act *             X
101 Interactive Data Files Pursuant to Rule 405 of Regulation S-T: (i) Condensed Consolidated Balance Sheets as of June 30, 2015 and December 31, 2014, (ii) Condensed Consolidated Statements of Operations for the three and six months ended June 30, 2015 and 2014, (iii) Condensed Consolidated Statements of Cash Flows for the six months ended June 30, 2015 and 2014 and (iv) Notes to Condensed Consolidated Financial Statements             X



		Incorporated by Reference
Exhibit No.	Exhibit Description	Form	File No.	Exhibit	Filing Date	Filed Herewith
3.01	Amended and Restated Certificate of Incorporation	S-1/A	333-176503	3.1	10/31/2011
3.02	Amended and Restated Bylaws	S-1/A	333-176503	3.2	10/31/2011
14	Code of Business Conduct and Ethics, as amended March 15, 2016	8-K	001-35339	14	3/17/2016
31.01	Certification of the Chief Executive Officer Pursuant to Section 302 of the Sarbanes-Oxley Act					X
31.02	Certification of the Chief Financial Officer Pursuant to Section 302 of the Sarbanes-Oxley Act					X
32.01	Certification of the Chief Executive Officer Pursuant to Section 906 of the Sarbanes-Oxley Act *					X
32.02	Certification of the Chief Financial Officer Pursuant to Section 906 of the Sarbanes-Oxley Act *					X
101	Interactive Data Files Pursuant to Rule 405 of Regulation S-T: (i) Condensed Consolidated Balance Sheets as of March 31, 2016 and December 31, 2015, (ii) Condensed Consolidated Statements of Operations for the three months ended March 31, 2016 and 2015, (iii) Condensed Consolidated Statements of Cash Flows for the three months ended March 31, 2016 and 2015 and (iv) Notes to Condensed Consolidated Financial Statements					X

* Furnished, not filed.

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SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized on ~~July 23, 2015.~~April 21, 2016.



	ANGIE’S LIST, INC.

	By:	/s/ CHARLES HUNDT
	Name:	Charles Hundt
	Title:	Chief Accounting Officer (Duly Authorized Officer and Principal Accounting Officer)

~~Table of Contents~~

EXHIBIT INDEX

  Incorporated by Reference

Exhibit
No.
Exhibit Description Form File No. Exhibit
Filing
Date
Filed
Herewith
3.01 Amended and Restated Certificate of Incorporation S-1/A 333-176503 3.1 10/31/2011
3.02 Amended and Restated Bylaws S-1/A 333-176503 3.2 10/31/2011
10.01 Transition and Separation Agreement, dated July 2, 2015, by and between Angie's List, Inc. and William S. Oesterle 8-K 001-35339 10.1 7/6/2015
31.01 Certification of the Chief Executive Officer Pursuant to Section 302 of the Sarbanes-Oxley Act             X
31.02 Certification of the Chief Financial Officer Pursuant to Section 302 of the Sarbanes-Oxley Act             X
32.01 Certification of the Chief Executive Officer Pursuant to Section 906 of the Sarbanes-Oxley Act*             X
32.02 Certification of the Chief Financial Officer Pursuant to Section 906 of the Sarbanes-Oxley Act*             X
101 Interactive Data Files Pursuant to Rule 405 of Regulation S-T: (i) Condensed Consolidated Balance Sheets as of June 30, 2015 and December 31, 2014, (ii) Condensed Consolidated Statements of Operations for the three and six months ended June 30, 2015 and 2014, (iii) Condensed Consolidated Statements of Cash Flows for the six months ended June 30, 2015 and 2014 and (iv) Notes to Condensed Consolidated Financial Statements             X



		Incorporated by Reference
Exhibit No.	Exhibit Description	Form	File No.	Exhibit	Filing Date	Filed Herewith
3.01	Amended and Restated Certificate of Incorporation	S-1/A	333-176503	3.1	10/31/2011
3.02	Amended and Restated Bylaws	S-1/A	333-176503	3.2	10/31/2011
14	Code of Business Conduct and Ethics, as amended March 15, 2016	8-K	001-35339	14	3/17/2016
31.01	Certification of the Chief Executive Officer Pursuant to Section 302 of the Sarbanes-Oxley Act					X
31.02	Certification of the Chief Financial Officer Pursuant to Section 302 of the Sarbanes-Oxley Act					X
32.01	Certification of the Chief Executive Officer Pursuant to Section 906 of the Sarbanes-Oxley Act*					X
32.02	Certification of the Chief Financial Officer Pursuant to Section 906 of the Sarbanes-Oxley Act*					X
101	Interactive Data Files Pursuant to Rule 405 of Regulation S-T: (i) Condensed Consolidated Balance Sheets as of March 31, 2016 and December 31, 2015, (ii) Condensed Consolidated Statements of Operations for the three months ended March 31, 2016 and 2015, (iii) Condensed Consolidated Statements of Cash Flows for the three months ended March 31, 2016 and 2015 and (iv) Notes to Condensed Consolidated Financial Statements					X

* Furnished, not filed.

3529



		Page No.
PART I – FINANCIAL INFORMATION		2

ITEM 1.	Condensed Financial Statements	2

ITEM 2.	Management's Discussion and Analysis of Financial Condition and Results of Operations	14

ITEM 3.	Quantitative and Qualitative Disclosures about Market Risk	3125

ITEM 4.	Controls and Procedures	3125

PART II – OTHER INFORMATION		3226

ITEM 1.	Legal Proceedings	3226

ITEM 1A.	Risk Factors	3226

ITEM 2.	Unregistered Sales of Equity Securities and Use of Proceeds	3326

ITEM 3.	Defaults Upon Senior Securities	3326

ITEM 4.	Mine Safety Disclosures	3326

ITEM 5.	Other Information	3326

ITEM 6.	Exhibits	3327

	Signatures	3428