UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

 

FORM 10-Q

 

(Mark One)

 

 QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
   
  For the quarterly period ended March 31, 20212022
   
or
   
 TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
   
  For the transition period from ___________ to ___________

 

Commission File Number 000-54887

 

 

Bright Mountain Media, Inc.

(Exact Name of Registrant as Specified in its Charter)

 

Florida 27-2977890

State or Other Jurisdiction of

Incorporation or Organization

 

I.R.S. Employer

Identification No.

 

6400 Congress Avenue, Suite 2050, Boca Raton, FL 33487
Address of Principal Executive Offices Zip Code

 

561-998-2440

Registrant’s Telephone Number, Including Area Code

 

Not applicable

Former Name, Former Address and Former Fiscal Year, if Changed Since Last Report

 

Securities registered pursuant to Section 12(b) of the Act:

 

Title of each class Trading Symbol(s) Name of each exchange on which registered
None   Not applicable

 

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes ☐ No

 

Indicate by check mark whether the registrant has submitted electronically every Interactive Data File required to be submitted pursuant to Rule 405 of Regulation S-T (§ 232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit such files). Yes ☐ No

 

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, smaller reporting company, or an emerging growth company. See the definitions of “large accelerated filer,” “accelerated filer,” “smaller reporting company,” and “emerging growth company” in Rule 12b-2 of the Exchange Act.

 

 Large accelerated filer ☐Accelerated filer ☐
 Non-accelerated filerSmaller reporting company
  Emerging growth company

 

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act.

 

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Act). Yes ☐ No

 

APPLICABLE ONLY TO CORPORATE ISSUERS

 

Indicate the number of shares outstanding of each of the issuer’s classes of common stock, as of the latest practicable date.

 

As of February 2,June 24, 2022 there were 151,099,871149,159,461 shares of the issuer’s common stock issued and 150,274,696 shares outstanding.

 

 

 

TABLE OF CONTENTS

 

  

Page No.

 PART I - FINANCIAL INFORMATION 
   
ITEM 1.FINANCIAL STATEMENTSSTATEMENTS..4
   
ITEM 2.MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONSOPERATIONS..2933
   
ITEM 3.QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISKRISK..3438
   
ITEM 4.CONTROLS AND PROCEDURESPROCEDURES..3438
   
 PART II - OTHER INFORMATION 
   
ITEM 1.LEGAL PROCEEDINGSPROCEEDINGS..3539
   
ITEM 1A.RISK FACTORSFACTORS..3539
   
ITEM 2.UNREGISTERED SALES OF EQUITY SECURITIES AND USE OF PROCEEDSPROCEEDS..3639
   
ITEM 3.DEFAULTS UPON SENIOR SECURITIES.3639
   
ITEM 4.MINE SAFETY DISCLOSURESDISCLOSURES..3639
   
ITEM 5.OTHER INFORMATIONINFORMATION..3639
   
ITEM 6.EXHIBITSEXHIBITS..3740

2

CAUTIONARY STATEMENT REGARDING FORWARD-LOOKING INFORMATION

 

This report includes forward-looking statements that relate to future events or our future financial performance and involve known and unknown risks, uncertainties and other factors that may cause our actual results, levels of activity, performance or achievements to differ materially from any future results, levels of activity, performance or achievements expressed or implied by these forward-looking statements. Words such as, but not limited to, “believe,” “expect,” “anticipate,” “estimate,” “intend,” “plan,” “targets,” “likely,” “aim,” “will,” “would,” “could,” and similar expressions or phrases identify forward-looking statements. We have based these forward-looking statements largely on our current expectations and future events and financial trends that we believe may affect our financial condition, results of operation, business strategy and financial needs. Forward-looking statements include, but are not limited to, statements about risks associated with:

 

 our ability to fully develop the Bright Mountain Media Ad Exchange Network and services platform;
 the continued appeal of internet advertising;
 our ability to manage and expand our relationships with publishers;
 our dependence on revenues from a limited number of customers;
 the impact of seasonal fluctuations on our revenues;
 acquisitions of new businesses and our ability to integrate those businesses into our operations;
 online security breaches;
 failure to effectively promote our brand and attract advertisers;
 our ability to protect our content;
 our ability to protect our intellectual property rights;
 the success of our technology development efforts;
 additional competition resulting from our business expansion strategy;
 our dependence on third party service providers;
 our ability to detect advertising fraud;
 liability related to content which appears on our websites;
 regulatory risks and compliance with privacy laws;
 dependence on executive officers and certain key employees and consultants;
 our ability to hire qualified personnel;
 possible problems with our network infrastructure;
 ongoing material weaknesses in our disclosure controls and internal control over financial reporting;
 the impact on available working capital resulting from the payment of cash dividends to our affiliates;
 dilution to existing shareholders upon the conversion of outstanding preferred stock and convertible notes and/or the exercise of outstanding options and warrants, including warrants with cashless exercise rights;
 the illiquid nature of our common stock;
 risks associated with securities litigation; and
 provisions of our charter and Florida law which may have anti-takeover effects

 

Most of these factors are difficult to predict accurately and are generally beyond our control. You should consider the areas of risk described in connection with any forward-looking statements that may be made herein. Readers are cautioned not to place undue reliance on these forward-looking statements and readers should carefully review this report, including the Part II, Item 2, our Annual Report on Form 10-K for the year ended December 31, 2020,2021, as filed with the Securities and Exchange Commission on December 23, 2021June 13, 2022 and our other filings with the Securities and Exchange Commission in their entirety. Except for our ongoing obligations to disclose material information under the Federal securities laws, we undertake no obligation to release publicly any revisions to any forward-looking statements, to report events or to report the occurrence of unanticipated events. These forward-looking statements speak only as of the date of this report, and you should not rely on these statements without also considering the risks and uncertainties associated with these statements and our business.

 

OTHER PERTINENT INFORMATION

 

Unless specifically set forth to the contrary, when used in this report the terms “Bright Mountain”, the “Company,” “we”, “us”, “our” and similar terms refer to Bright Mountain Media, Inc., a Florida corporation, and its subsidiaries. In addition, when used in this report, “first quarter of 2022” refers to the three months ended March 31, 2022, “first quarter of 2021” refers to the three months ended March 31, 2021, “first quarter of 2020” refers to the three months ended March 31, 2020, “2020”and “2021” refers to the year endingended December 31, 2020.2021. The information which appears on our website at www.brightmountainmedia.com is not part of this report.report.

 

3

PART 1 – FINANCIAL INFORMATION

 

ITEM 1. FINANCIAL STATEMENTS

 

BRIGHT MOUNTAIN MEDIA, INC. AND SUBSIDIARIES

CONDENSED CONSOLIDATED BALANCE SHEETS

 

  March 31,
2021
  December 31,
2020
 
   (unaudited)     
ASSETS        
Current Assets        
Cash and cash equivalents $1,547,632  $736,046 
Accounts receivable, net  2,743,547   6,430,253 
Note receivable, net  20,368   13,910 
Right of use asset  

48,910

   

-

 
Prepaid expenses and other current assets  776,215   940,214 
Total Current Assets  5,136,672   8,120,422 
         
Property and equipment, net  101,767   113,250 
Website acquisition assets, net  5,200   5,600 
Intangible assets, net  7,257,851   7,653,717 
Goodwill  19,645,468   19,645,468 
Prepaid services/consulting agreements - long term  664,593   664,593 
Right of use asset  

-

   72,598 
Other assets  260,374   253,650 
Total Assets $33,071,925  $36,529,299 
         
LIABILITIES AND SHAREHOLDERS’ EQUITY        
Current Liabilities        
Accounts payable $8,033,593  $9,595,006 
Accrued expenses  3,419,064   3,546,896 
Accrued interest to related party  100,724   65,437 
Premium finance loan payable  234,290   339,890 
Deferred revenues  346,529   346,529 
Long term debt, current portion  1,986,940   2,091,735 
Operating lease liability, current portion  48,911   72,727 
Total Current Liabilities  14,170,051   16,058,220 
         
Long term debt to related parties, net  43,180   39,728 
Long term debt  16,451,905   16,916,705 
Total Liabilities  30,665,136   33,014,653 
Commitments and Contingencies        
Shareholders’ Equity        
Convertible preferred stock, par value $0.01, 20,000,000 shares authorized        
Series A-1, 2,000,000 shares designated, 1,200,000 shares issued and outstanding at March 31, 2021 and December 31, 2020  12,000   12,000 
Series B-1, 6,000,000 shares designated, 0 shares issued and outstanding at March 31, 2021 and December 31, 2020  -   - 
Series E, 2,500,000 shares designated, issued and outstanding at March 31, 2021 and December 31, 2020  25,000   25,000 
Series F, 4,344,017 shares designated, issued and outstanding at March 31, 2021 and December 31, 2020  43,440   43,440 
Convertible preferred stock        
Common stock, par value $0.01, 324,000,000 shares authorized, 118,666,416 and 118,162,150 issued and 117,841,241 and 117,336,975 outstanding at March 31, 2021 and December 31, 2020, respectively  1,186,665   1,181,622 
Treasury stock, at cost; 825,175 shares at March 31, 2021 and December 31, 2020  (219,837)  (219,837)
Additional paid-in capital  97,032,165   96,427,166 
Accumulated deficit  (95,641,355)  (93,932,080)
Accumulated other comprehensive loss  (31,289)  (22,665)
Total shareholders’ equity  2,406,789   3,514,646 
Total Liabilities and Shareholders’ Equity $33,071,925  $36,529,299 

See accompanying notes to unaudited condensed consolidated financial statements

BRIGHT MOUNTAIN MEDIA, INC. AND SUBSIDIARIES

CONSOLIDATED STATEMENTS OF OPERATIONS

  2021  2020 
  For the Three Months Ended March 31, 
  2021  2020 
       
Revenues        
Advertising $2,399,720  $2,270,186 
         
Cost of revenue        
Advertising  1,366,843   1,823,082 
Gross profit  1,032,877   447,104 
         
Selling, general and administrative expenses  4,274,434   3,575,850 
         
Loss from operations  (3,241,557)  (3,128,746)
         
Other income (expense)        
Interest income  187   10,993 
Gain on forgiveness of PPP loan  1,706,735   - 
Other (expense)/income  

121,830

   (215)
Interest expense  (261,182)  - 
Interest expense - related party  (35,288)  (2,023)
Total other income  1,532,282   8,755 
         
Net loss before tax  (1,709,275)  (3,119,991)
         
Income tax benefit  0   89,210 
         
Net loss  (1,709,275)  (3,030,781)
         
Preferred stock dividends        
Preferred stock dividends Series A-1, Series E, and Series F preferred stock  (88,976)  (118,252)
         
Net loss attributable to common shareholders $(1,798,251) $(3,149,033)
         
Other comprehensive loss $(31,289) $- 
         
Comprehensive loss $(1,829,540) $(3,149,033)
         
Basic and diluted net loss per share $(0.02) $(0.03)
Weighted average shares outstanding - basic and diluted  118,979,833   106,098,560 

See accompanying notes to unaudited condensed consolidated financial statements

BRIGHT MOUNTAIN MEDIA, INC. AND SUBSIDIARIES

CONSOLIDATED STATEMENTS OF CHANGE IN SHAREHOLDERS’ EQUITY

For the Three Months Ended March 31, 2021 and 2020

(Unaudited)

  Shares  Amount  Shares  Amount  Shares  Amount  Capital  Deficit  Loss  Equity 
  Preferred Stock  Common Stock  Treasury Stock  Additional Paid-in  Accumulated  Accumulated Other Comprehensive  Total Stockholders’ 
  Shares  Amount  Shares  Amount  Shares  Amount  Capital  Deficit  Loss  Equity 
Balance, December 31, 2020  8,044,017  $80,440   118,162,150  $1,181,622   (825,175) $(219,837) $96,427,166  $(93,932,080) $(22,665) $3,514,646 
Net loss                       (1,709,275)    (1,709,275)
Series A-1, E and F preferred stock dividend                    (88,978)        (88,978)
Stock option vesting expense                          68,294           68,294 
Issuance of common stock:                                        
Issuance of common stock:Options exercise        100,000   1,000         12,900         13,900 
Issuance of common stock:Warrants exercise          25,000   250           9,750           10,000 
Adjustment from foreign currency translation, net                                  

(8,624

)  

(8,624

)
Issuance of common stock: To Oceanside personnel as part of acquisition agreement        379,266   3,793         603,033         606,826 
Balance, March 31, 2021 (unaudited)  8,044,017  $80,440   118,666,416  $1,186,665   (825,175) $(219,837) $97,032,165  $(95,641,355) $(31,289) $2,406,789 

  Preferred Stock  Common Stock  Treasury Stock  Additional Paid-in  Accumulated  Accumulated Other Comprehensive  Total Stockholders’ 
  Shares  Amount  Shares  Amount  Shares  Amount  Capital  Deficit  Loss  Equity 
Balance, December 31, 2019  8,044,017  $80,440   100,782,956  $1,007,830     $  $84,265,623  $(21,217,658) $  $64,136,235 
Balance  8,044,017  $80,440   100,782,956  $1,007,830     $  $84,265,623  $(21,217,658) $  $64,136,235 
Net loss                       (3,030,781)     (3,030,781)
Series A-1, E and F preferred stock dividend                    (89,137)        (89,137)
Stock option vesting expense                    36,595           36,595 
Issuance of common stock:                                        
Issuance of common stock:Services rendered        1,370,000   13,100         2,111,021         2,124,121 
Issuance of common stock:Units consisting of one share of common stock and one warrant issued for cash        5,117,500   51,175         2,123,762         2,174,937 
Balance, March 31, 2020 (unaudited)  8,044,017  $80,440   107,270,456  $1,072,105     $  $88,447,864  $(24,248,439) $  $65,351,970 
Balance  8,044,017  $80,440   107,270,456  $1,072,105     $  $88,447,864  $(24,248,439) $  $65,351,970 
  March 31,  December 31, 
  2022  2021 
  (unaudited)    
ASSETS        
Current assets        
Cash and cash equivalents $575,281  $781,320 
Accounts receivable, net of allowance for doubtful accounts of $767,395 and $495,396, at March 31, 2022 and December 31, 2021, respectively  2,686,897   3,550,126 
Note receivable, net  14,957   21,415 
Prepaid expenses and other current assets  885,361   904,716 
Total current assets  4,162,496   5,257,577 
         
Property and equipment, net  58,587   65,122 
Website acquisition assets, net  3,600   4,000 
Intangible assets, net  5,668,668   6,064,535 
Goodwill  19,645,468   19,645,468 
Prepaid services/consulting agreements – long term  189,882   284,825 
Other assets  242,565   242,686 
Total assets $29,971,266  $31,564,213 
LIABILITIES AND SHAREHOLDERS’ DEFICIT        
Current liabilities        
Accounts payable $8,455,898  $8,459,561 
Accrued expenses  3,206,208   3,764,665 
Accrued interest to related party  1,199,694   640,255 
Premium finance loan payable  212,178   334,284 
Deferred revenues  860,417   1,162,425 
Long term debt, current portion  295,600   1,387,140 
Long term debt to related parties, current portion, net  -   7,316,402 
Other current liabilities  84,645   5,052 
         
Total current liabilities  14,314,640   23,069,784 
         
Long term debt to related parties, net  24,190,054   15,217,569 
Total liabilities  38,504,694   38,287,353 
         
Commitments and Contingencies  -      
         
Shareholders’ deficit        
Convertible preferred stock, par value $0.01, 20,000,000 shares authorized:        
Series A-1, 2,000,000 shares designated, 0 shares issued and outstanding at March 31, 2022 and December 31, 2021      
Series B-1, 6,000,000 shares designated, 0 shares issued and outstanding at March 31, 2022 and December 31, 2021      
Series E, 2,500,000 shares designated, 125,000 shares issued and outstanding at March 31, 2022 and December 31, 2021; liquidation preference of ($0.40 per share)  1,250   1,250 
Series F, 4,344,017 shares designated, 0 shares issued and outstanding at March 31, 2022 and December 31, 2021      
Preferred stock value        
Common stock, par value $0.01, 324,000,000 shares authorized, 149,984,636 and 149,810,383 issued and 149,159,461 and 148,985,208 outstanding at March 31, 2022 and December 31, 2021, respectively  1,499,847   1,498,104 
Treasury stock, at cost; 825,175 shares at March 31, 2022 and December 31, 2021  (219,837)  (219,837)
Additional paid-in capital  98,433,692   98,128,947 
Accumulated deficit  (108,260,922)  (106,144,065)
Accumulated other comprehensive income  12,542   12,461 
Total shareholders’ deficit  (8,533,428)  (6,723,140)
Total liabilities and shareholders’ deficit $29,971,266  $31,564,213 

 

See accompanying notes to unaudited condensed consolidated financial statements

4

BRIGHT MOUNTAIN MEDIA, INC. AND SUBSIDIARIES

CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWSOPERATIONS AND COMPREHENSIVE LOSS

March 31, 2021

(Unaudited)(unaudited)

 

  2021  2020 
  For the Three Months Ended March 31, 
  2021  2020 
      
Cash flows from operating activities:        
Net loss $(1,709,275) $(3,030,781)
Adjustments to reconcile net loss to net cash used in operations:        
Depreciation  18,047   5,253 
Amortization of debt discount  3,452   3,490 
Amortization  396,266   928,199 
Gain on settlement of liability  -   36,595 
Stock option compensation expense  68,294   3,213 
Stock compensation for Oceanside shares  606,825   - 
Gain on forgiveness of PPP loan  (1,706,735)  - 
Write off doubtful accounts  (291,990)    
Warrant expense for services rendered  10,000   91,718 
Non-cash acquisition fee  -   275,000 
Non-cash compensation for services  -   (90,000)
Change in deferred taxes  -   (89,210)
Provision for bad debt  6,096   - 
Changes in operating assets and liabilities:        
Accounts receivable  3,963,976   789,915 
Prepaid expenses and other current assets  163,999   (7,690)
Prepaid services/consulting agreements  -   93,182 
Other assets  (6,723)  (58,849)
Right of use asset and lease liability  (128)  (14,082)
Accounts payable  (1,561,413)  (271,080)
Accrued expenses  (218,071)  (44,192)
Accrued interest – related party  35,287   2,023 
Deferred revenues  -   11,958 
Net cash (used in) operating activities  (222,093)  (1,369,272)
         
Cash flows from investing activities:        
Cash paid for property & equipment  (6,564)  - 
Net cash (used in) investing activities  (6,564)  - 
         
Cash flows from financing activities:        
Proceeds from issuance of common stock, net  -   1,734,937 
Payments of premium finance loan payable  (105,600)  (54,391)
Proceeds from stock option exercises  13,900   - 
Dividend payments  1,261   (23,747)
Principal payments received (funded) for notes receivable  (6,458)  25,483 
Proceeds from PPP loan  1,137,140   - 
Net cash provided by financing activities  1,040,243   1,682,282 
         
Net increase in cash and cash equivalents  811,586   313,010 
Cash and cash equivalents at the beginning of period  736,046   957,013 
Cash and cash equivalents at end of period $1,547,632  $1,270,023 
  2022  2021 
  For the Three Months Ended March 31, 
  2022  2021 
       
Revenues        
Advertising $3,459,164  $2,399,720 
         
Cost of revenue        
Advertising  1,690,615   1,366,843 
Gross profit  1,768,549   1,032,877 
         
Selling, general and administrative expenses  3,887,359   4,274,434 
         
Loss from operations  (2,118,810)  (3,241,557)
         
Other income (expense)        
Gain on forgiveness of PPP loan  841,540   1,706,735 
Other income (expense)  (157)  121,830 
Interest expense  (13)  (260,995)
Interest expense - related party  (839,417)  (35,288)
Total other income, net  1,953   1,532,282 
         
Net loss before tax  (2,116,857)  (1,709,275)
         
Income tax benefit      
         
Net loss  (2,116,857)  (1,709,275)
         
Dividends        
Series A-1, Series E, and Series F preferred stock  (1,233)  (88,976)
         
Net loss attributable to common shareholders $(2,118,090) $(1,798,251)
         
Other comprehensive income (loss) $81  $(31,289)
         
Comprehensive loss $(2,118,009) $(1,829,540)
         
Basic and diluted net loss per common share $(0.01) $(0.02)
Weighted average common shares outstanding - basic and diluted  149,101,377   118,979,833 

 

See accompanying notes to unaudited condensed consolidated financial statements

5

BRIGHT MOUNTAIN MEDIA, INC. AND SUBSIDIARIES

CONDENSED CONSOLIDATED STATEMENTS OF CHANGE IN SHAREHOLDERS’ (DEFICIT) EQUITY

For the Three Months Ended March 31, 2022 and 2021

(unaudited)

  Shares  Amount  Shares  Amount  Shares  Amount  Capital  Deficit  Loss  Deficit 
  Preferred Stock  Common Stock  Treasury Stock  Additional Paid-in  Accumulated  Accumulated Other Comprehensive  Total Stockholders’ 
  Shares  Amount  Shares  Amount  Shares  Amount  Capital  Deficit  Loss  Deficit 
Balance, December 31, 2021  125,000  $1,250     149,810,383  $  1,498,104     (825,175) $  (219,837) $  98,128,947  $  (106,144,065) $12,461  $(6,723,140)
Net loss                       (2,116,857)     (2,116,857)
Series E preferred stock dividend                    (1,233)        (1,233)
Stock option vesting expense                    28,916         28,916 
Issuance of common stock:                                        
To Oceanside personnel as part of acquisition agreement        174,253   1,743         277,062         278,805 
Adjustment from foreign currency translation, net                          81   81 
Balance, March 31, 2022 (unaudited)  125,000  $1,250   149,984,636  $1,499,847   (825,175) $(219,837) $98,433,692  $(108,260,922) $12,542  $(8,533,428)

  Preferred Stock  Common Stock  Treasury Stock  Additional Paid-in  Accumulated  Accumulated Other Comprehensive  Total Stockholders’ 
  Shares  Amount  Shares  Amount  Shares  Amount  Capital  Deficit  Loss  Equity 
Balance, December 31, 2020    8,044,017  $80,440     118,162,150  $  1,181,622     (825,175) $  (219,837) $  96,427,166  $(93,932,080) $(22,665) $3,514,646 
Net loss                       (1,709,275)      (1,709,275)
Series A-1, E and F preferred stock dividend                    (88,978)        (88,978)
Stock option vesting expense                          68,294           68,294 
Issuance of common stock:                                        
Options exercise        100,000   1,000         12,900         13,900 
Warrants exercise          25,000   250           9,750           10,000 
Adjustment from foreign currency translation, net                                  (8,624)  (8,624)
To Oceanside personnel as part of acquisition agreement        379,266   3,793         603,033         606,826 
Balance, March 31, 2021 (unaudited)  8,044,017  $80,440   118,666,416  $1,186,665   (825,175) $(219,837) $97,032,165  $(95,641,355) $(31,289) $2,406,789 

See accompanying notes to unaudited condensed consolidated financial statements

6

BRIGHT MOUNTAIN MEDIA, INC. AND SUBSIDIARIES

CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS

(unaudited)

  2022  2021 
  For the Three Months Ended March 31, 
  2022  2021 
Cash flows from operating activities:        
Net loss $(2,116,857) $(1,709,275)
Adjustments to reconcile net loss to net cash used in operations:        
Depreciation  3,385   18,047 
Amortization of debt discount  279,978   3,452 
Amortization  396,267   396,266 
Stock option compensation expense  28,916   68,294 
Stock compensation for Oceanside shares  116,744   606,825 
Gain on forgiveness of PPP loan  (841,540)  (1,706,735)
Write off doubtful accounts  -   (291,990)
Warrant expense for services rendered  -   10,000 
Provision for bad debt  271,355   6,096 
Changes in operating assets and liabilities:        
Accounts receivable  591,955   3,963,976 
Prepaid expenses and other current assets  114,298   163,999 
Other assets  121   (6,723)
Right of use asset and lease liability  -   (128)
Accounts payable  55,185   (1,561,413)
Accrued expenses  (398,862)  (218,071)
Accrued interest – related party  559,439   35,287 
Deferred revenues  (302,008)  - 
Net cash used in operating activities  (1,241,624)  (222,093)
         
Cash flows from investing activities:        
Purchase of property and equipment  -   (6,564)
Net cash (used in) provided by investing activities  -   (6,564)
         
Cash flows from financing activities:        
Payments of premium finance loan payable  (122,106)  (105,600)
Proceeds from stock option exercises  -   13,900 
Dividend payments  1,233   1,261 
Principal payments received (funded) for notes receivable  6,458   (6,458)
Proceeds from debt financing  1,400,000   - 
Repayments of debt  (250,000)  - 
Proceeds from PPP loan  -   1,137,140 
Net cash provided by financing activities  1,035,585   1,040,243 
         
Net (decrease) increase in cash and cash equivalents  (206,039)  811,586 
Cash and cash equivalents at the beginning of period  781,320   736,046 
Cash and cash equivalents at end of period $575,281  $1,547,632 

See accompanying notes to unaudited condensed consolidated financial statements

7

 

BRIGHT MOUNTAIN MEDIA, INC. AND SUBSIDIARIES

CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS

March 31, 20212022

(Unaudited)

 

  For the Three Months Ended March 31, 
  2021  2020 
Supplemental disclosure of cash flow information      
Cash paid for        
Interest $-  $2,023 
         
Supplemental disclosure of non-cash investing and financing activities        
Premium finance loan payable recorded as prepaid $-  $125,987 
Issuance of common stock payable to Spartan Capital for consulting services $-  $2,212,400 
  For the Three Months Ended March 31, 
  2022  2021 
Supplemental disclosure of cash flow information        
Cash paid for Interest $-  $- 
         
Supplemental disclosure of non-cash investing and financing activities        
Issuance of common shares to Oceanside to settle share liability $162,061  $- 

 

See accompanying notes to unaudited condensed consolidated financial statements

8

 

BRIGHT MOUNTAIN MEDIA, INC. AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

March 31, 20212022

(Unaudited)(unaudited)

NOTE 1 – NATURE OF OPERATIONS AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES.

 

Organization and Nature of Operations

 

Bright Mountain Media, Inc. (the “Company” or “Bright Mountain” or “We”) is a Florida corporation formed on May 20, 2010. Its wholly owned subsidiary, Bright Mountain LLC, was formed as a Florida limited liability company in May 2011. Its wholly owned subsidiary, Bright Mountain, LLC (“BMLLC”) F/K/A Daily Engage Media Group, LLC (“Daily Engage”) was formed as a New Jersey limited liability company in February 2015. In August 2019, Bright Mountain Israel Acquisition, an Israeli company was formed and acquired the wholly owned subsidiary Slutzky & Winshman Ltd. (“S&W”) which then changed its name to Oceanside Media LLC (“Oceanside”), see Note 4.. Further, on November 18, 2019, Bright Mountain, through its wholly owned subsidiary BMTM2, Inc., a Florida corporation, acquired News Distribution Network, Inc. (“NDN”), a Delaware company, which then changed its name to MediaHouse, Inc. (“MediaHouse”). On June 1, 2020, Bright Mountain acquired the wholly owned subsidiary CL Media Holdings, LLC D/B/A “Wild Sky Media” (“Wild Sky”). When used herein, the terms “BMTM, the “Company,” “we,” “us,” “our” or “Bright Mountain” refers to Bright Mountain Media, Inc. and its subsidiaries.

 

The Company is engaged in operating a proprietary, end-to-end digital media and advertising services platform designed to connect brand advertisers with demographically-targeted consumers – both large audiences and more granular segments – across digital, social and connected television (CTV) publishing formats. We define “end-to-end” as our process for taking ad buying from beginning to end, delivering a complete functional solution, usually without requiring any involvement from a third party.

 

Through acquisitions and organic software development initiatives, we have consolidated and plan to further condense key elements of the prevailing digital advertising supply chain through the elimination of industry “middlemen” and/or costly redundancy of services via our ad exchange network. Our aim is to enable and support a streamlined, end-to-end advertising model that addresses both demand (ad buy side) and supply (media sell side) for both direct sales teams and programmatic sales and publishing of digital advertisements that reach specific target audiences based on what, where, when and how that specific target audience elects to access certain web and/or streaming video content. Programmatic advertising relies on computer programs to use data and proprietary algorithms to select which ads to buy and for what price, while direct sales involve traditional interpersonal contact between ad buyers and advertising sales representative(s).

 

By selling advertisements on our current portfolio of 20 owned and operated websites and 13 CTV apps, coupled with acquisition or development of other niche web properties in the future, we are building depth in specific demographic verticals that allow us to package audiences into targeted consumer categories valued by advertisers.

 

Oceanside provides digital performance-based marketing services to customers which include primarily advertisers and advertising agencies that promote or sell products and/or services to consumers through digital media.

 

MediaHouse partners with content producers and online news market websites to distribute video and banner advertisements throughout the United States of America (“U.S.”).

 

Wild Sky owns and operates a collection of websites that offer significant global reach through its content and niche audiences and has become a wholly-owned subsidiary of the Company. Wild Sky is the home to parenting and lifestyle brands.

 

9

BRIGHT MOUNTAIN MEDIA, INC. AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

March 31, 2022

(unaudited)

NOTE 2 - GOING CONCERN.

 

The accompanyingThese condensed consolidated financial statements have been prepared on a going concern basis which contemplates the realization of assets and are presented assumingthe settlement of liabilities and commitments in the normal course of business. The Company’s management has evaluated whether there is substantial doubt about the Company’s ability to continue as a going concern which contemplatesand has determined that substantial doubt existed as of the realizationdate of assets and the satisfactionend of liabilities in the normal course of business.period. This determination was based on the following factors: (i) The Company has sustained a net loss of $1,709,2752,116,857,; (ii) used cash outflows from operating activities of $222,0931,241,624 for the three months ended March 31, 2021, and2022; (iii) has an accumulated deficit of $95,641,355108,260,922 at March 31, 2021 that2022; (iv) the Company’s available cash as of the date of this filing will not be sufficient to fund its anticipated level of operations for the next 12 months; (v) the Company will require additional financing for the fiscal year ending December 31, 2022 to continue at its expected level of operations; and (vi) if the Company fails to obtain the needed capital, it will be forced to delay, scale back, or eliminate some or all of its development activities or perhaps cease operations. In the opinion of management, these factors, among others, raise substantial doubt about itsthe ability of the Company to continue as a going concern.concern as of the date of the end of the period and for one year from the issuance of these condensed consolidated financial statements.

 

The Company’s continuation as a going concern is dependent upon its ability to generate revenues, control its expenses and its ability to continue obtaining investment capital and loans from related parties and outside investors to sustain its current level of operations. Management continues raising capital through private placements and is exploring additional avenues for future fund-raising through both public and private sources. The Company is not currently involved in any binding agreements to raise private equity capital. The accompanying condensed consolidated financial statements do not include any adjustments relating to the recoverability and classification of recorded asset amounts or the amounts and classification of liabilities that might be necessary should the Company be unable to continue as a going concern.

BRIGHT MOUNTAIN MEDIA, INC. AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

March 31, 2021

(Unaudited)

 

NOTE 3 – SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES.

 

Principles of Consolidation and Basis of Presentation

 

The unaudited condensed consolidated financial statements include the accounts of the Company and all of its wholly-ownedwholly owned subsidiaries. All intercompany accounts and transactions have been eliminated in the unaudited condensed consolidated financial statements. The accompanying unaudited financial statements for the three months ended March 31, 20212022 and 20202021 have been prepared in accordance with U.S. generally accepted accounting principles (“GAAP”) applicable to interim financial information and the requirements of Form 10-Q and Article 8 of Regulation S-X of the SEC.Securities Act of 1933. Accordingly, they do not include all of the information and disclosures required by accounting principles generally accepted in the United States for complete consolidated financial statements. In the opinion of management, such unaudited condensed consolidated financial statements include all adjustments (consisting of normal recurring accruals) necessary for the fair presentation of the condensed consolidated financial position and the condensed consolidated results of operations. The condensed consolidated results of operations for periods presented are not necessarily indicative of the results to be expected for the full year or any future periods. The condensed consolidated balance sheet information as of December 31, 20202021 was derived from the audited consolidated financial statements included in the Company’s Annual Report on Form 10-K for the year ended December 31, 2020,2021, as filed with the SEC on December 23, 2021.June 13, 2022. The interim condensed consolidated financial statements should be read in conjunction with that report.

 

Revenue Recognition

 

The Company recognizes revenue in accordance with FASB ASC Topic 606, Revenue from Contracts with Customers(“ASC 606”). The Company recognizes revenues at a point-in-time when control of services is transferred to the customer. Cash received by the Company prior to when control of services is transferred to the customer is recorded as deferred revenue.

 

To determine revenue recognition for arrangements that the Company determines are within the scope of TopicASC 606, the Company performs the following five steps: (i) identify the contract(s) with a customer; (ii) identify the performance obligations in the contract; (iii) determine the transaction price; (iv) allocate the transaction price to the performance obligations in the contract; and (v) recognize revenue when (or as) the Company satisfies a performance obligation. The Company only applies the five-step model to contracts when it is probable that Company will collect the consideration it is entitled to in exchange for the advertising services it transfers to the customer. At contract inception, once the contract is determined to be within the scope of TopicASC 606, the Company assesses the advertising services promised within each contract and determines those that are performance obligations and assesses whether each promised advertising service is distinct. The Company then recognizes as revenue the amount of the transaction price that is allocated to the respective performance obligation based on relative fair values, when (or as) the performance obligation is satisfied.

10

BRIGHT MOUNTAIN MEDIA, INC. AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

March 31, 2022

(unaudited)

 

The Company recognizes revenue from its own advertising platform, ad network partners and websites (“Ad Network”) through its publishing advertiser impressions and pay-for-click services, the Company’s owned and operated sites, our ad network, or platforms. Invalid traffic on the Ad Network may impact the amount collected and adjusted by our Ad Network.

 

The Company has one revenue stream generated directly from publishing advertisements, whether on the Company’s owned and operated sites, our ad network, or platforms. The revenue is earned when the userswebsite visitors view or click on the published website advertisements. Specific revenue recognition criteria for the advertising revenue stream is as follows:

 

 

Advertising revenues are generated by userswebsite visitors viewing or “clicking” on or seeing website advertisements utilizing direct-sold campaigns or several ad network partners.

 

 Revenues are recognized net of adjustments based on the traffic generated and is billed monthly. The Company subsequently settles these transactions with publishers at which time adjustments for invalid traffic may impact the amount collected.

 

There are no significant initial costs incurred to obtain contracts with customers, and no contract assets or contract liabilities recorded in our condensed consolidated financial statements

10

BRIGHT MOUNTAIN MEDIA, INC. AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

March 31, 2021

(Unaudited)

NOTE 3 – SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (continued).statements.

 

Leases

 

The Company records leases in accordance with FASB ASC Topic 842, Leases.

 

The Company determines if an arrangement is a lease at inception. Operating lease ROUright-of-use assets and operating lease liabilities are recognized based on the present value of the future minimum lease payments over the remaining lease terms as of January 1, 2019.terms. Since the Company’s lease agreements does not provide an implicit rate, the Company estimated an incremental borrowing rate based on the information available on January 1, 2019 in determining the present value of lease payments. Operating lease expense is recognized on a straight-line basis over the lease term, subject to any changes in the lease or expectations regarding the terms. Variable lease costs such as operating costs and property taxes are expensed as incurred.

 

Use of Estimates

 

The preparation of financial statements in conformity with GAAP requires management to make certain estimates, judgments, and assumptions. We believe that the estimates, judgments, and assumptions upon which we rely are reasonable based upon information available to us at the time that these estimates, judgments, and assumptions are made. These estimates, judgments, and assumptions can affect the reported amounts of assets and liabilities as of the date of our condensed consolidated financial statements as well as reported amounts of revenue and expenses during the periods presented. Our condensed consolidated financial statements would be affected to the extent there are material differences between these estimates and actual results. In many cases, the accounting treatment of a particular transaction is specifically dictated by GAAP and does not require management’s judgment in its application. There are also areas in which management’s judgment in selecting any available alternative would not produce a materially different result.

 

Significant estimates included in the accompanying condensed consolidated financial statements include revenue recognition, the fair value of acquired assets for purchase price allocation in business combinations, valuation of goodwill and intangible assets, estimates of amortization period for intangible assets, estimates of depreciation period for fixed assets, the valuation of equity-based transactions, and the valuation allowance on deferred tax assets.

11

BRIGHT MOUNTAIN MEDIA, INC. AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

March 31, 2022

(unaudited)

 

Cash and Cash Equivalents

 

The Company considers all highly liquid investments with an original maturity of three months or less when purchased to be cash equivalents. Cash and cash equivalents are all maintained in bank accounts in the U.S. and other foreign countries in which the Company operates. Cash maintained in bank accounts outside of the U.S. is not significant. At March 31, 2022 and December 31, 2021, the Company had $575,281 and $781,320, respectively, in cash and cash equivalents.

 

Credit Risk

 

The Company maintains certain of its cash balances in various U.S. banks, which at times, may exceed federally insured limits. The Company has not incurred any losses on these accounts. In addition, the Company maintains various bank accounts in Thailand and Israel, which are not insured. During the periodthree months ended March 31, 2022 and 2021, and the year ended December 31, 2021, we have not incurred material losses on these uninsured accounts. The Company minimizes the concentration of credit risk associated with its cash by maintaining its cash with high quality federally insured financial institutions. The Company performs ongoing evaluations of its trade accounts receivable customers and generally does not require collateral.

Fair Value of Financial Instruments and Fair Value Measurements

 

FASB ASC Topic 820, Fair Value Measurement and Disclosures:Disclosures (“ASUASC 820”) defines fair value as the price that would be received to sell an asset or paid to transfer a liability (an exit price) in an orderly transaction between market participants on the measurement date. ASC 820 also establishes a fair value hierarchy which requires an entity to maximize the use of observable inputs and minimize the use of unobservable inputs when measuring fair value. A financial instrument’s level within the fair value hierarchy is based on the lowest level of input significant to the fair value measurement.

11

BRIGHT MOUNTAIN MEDIA, INC. AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

March 31, 2021

(Unaudited)

NOTE 3 – SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (continued).

 

The Company measures its financial assets and liabilities in accordance with GAAP. For certain of our financial instruments, including cash, accounts payable, accrued expenses, and the short-term portion of long-term debt, the carrying amounts approximate fair value due to their short maturities. We adopted accounting guidance for fair values measurements and disclosures (ASC 820). The guidance utilizes a fair value hierarchy that prioritizes the inputs to valuation techniques used to measure fair value into three broad levels. The following is a brief description of those three levels:

 

 Level 1:Observable inputs such as quoted prices (unadjusted) in active markets for identical assets or liabilities.
 Level 2:Inputs other than quoted prices that are observable, either directly or indirectly. These include quoted prices for similar assets or liabilities in active markets and quoted prices for identical or similar assets or liabilities in markets that are not active; and
 Level 3:Unobservable inputs in which little or no market data exists, therefore developed using estimates and assumptions developed by us, which reflect those that a market participant would use.

 

Financial instruments recognized in the condensed consolidated balance sheets consist of cash, accounts receivable, prepaid expenses and other current assets, note receivable, accounts payable, accrued expenses and premium finance loan payable. The Company believes that the carrying value of its current financial instruments approximates their fair values due to the short-term nature of these instruments. The carrying value of long-term debt to related parties and long-term debt to others approximates the current borrowing rate for similar debt instruments.

 

12

BRIGHT MOUNTAIN MEDIA, INC. AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

March 31, 2022

(unaudited)

Financial Disclosures about Fair Value of Financial Instruments

The tables below set forth information related to the Company’s financial instruments (in thousands):

SCHEDULE OF FINANCIAL INSTRUMENTS

  Level in Fair  March 31, 2022  December 31, 2021 
  Value
Hierarchy
  

Carrying

Amount

  

Fair

Value

  

Carrying

Amount

  

Fair

Value

 
                             
PPP Loan  2  $295,600  $295,600  $1,137,140  $1,137,140 
Long-term debt to related parties  3  $28,216,564  $28,216,564  $26,414,064  $26,414,064 
Non-interest bearing BMLLC acquisition debt  2  $-  $-  $250,000  $250,000 

The following are the major categories of liabilities measured at fair value on a recurring basis for the three months ended March 31, 2021, using significant unobservable inputs (Level 3): as of March 31, 2022 and December 31, 2021:

 

Fair Value measurement using Level 3

SCHEDULE OF FAIR VALUE OF LIABILITIES ON RECURRING BASIS

Total long term debt at December 31, 2020 $16,916,705 
Reclassification (1)  (464,800)
Total long term debt at March 31, 2021  16,451,905 

Total long term debt to related parties at December 31, 2021 $22,533,971 
Addition: Related party debt (2)  1,400,000 
Decrease: Related party debt amortization (3)  256,083 
Total long term debt to related parties at March 31, 2022 $24,190,054 

(1)Related to reclassification of Bright Mountain PPP loan
(2)Centre Lane debt financing from January 1, 2022 through March 31, 2022
(3)Debt discount additions and debt discount amortization on related party financings for the three months ended March 31, 2022

Fair Value measurement using Level 3Off-balance sheet arrangements

 

     
Balance at December 31, 2020 $16,916,705 

Reclassification (1)

  (464,800)
Balance at March 31, 2021 $16,451,905 

Notes Payable and related potential liabilities are excluded from the balance sheet when there are significant uncertainties associated with the likelihood that the liabilities will be paid in full or until such time that the amount of the liability can be reasonably determined or estimated. There are no off-balance sheet arrangements as of March 31, 2022 and December 31, 2021.

(1)Related to reclass of PPP loan

 

Accounts Receivable

 

Accounts receivable represent receivables from customers in the ordinary course of business. These are recorded at invoicesinvoice amount on the date revenue is recognized. Receivables are recorded net of the allowance for doubtful accounts in the accompanying condensed consolidated balance sheets. The Company provides allowances for doubtful accounts for estimated losses resulting from the inability of its customers to repay their obligation. If the financial condition of the Company’s customers were to deteriorate, resulting in an impairment of their ability to repay, additional allowances may be required. The Company provides for potential uncollectible accounts receivable based on specific customer identification and historical collection experience adjusted for existing market conditions. If market conditions decline, actual collection experience may not meet expectations and may result in decreased cash flows and increased bad debt expense. The Company is also subject to adjustments from traffic settlements that are deducted from open invoices.

 

The policy for determining past due status is based on the contractual payment terms of each customer, which are generally net 30 or net 60 days. Once collection efforts by the Company and its collection agency are exhausted, the determination for charging off uncollectible receivables is made. As of March 31, 20212022 and December 31, 2020,2021, the Company has recorded an allowance for doubtful accounts of $510,573767,395 and $774,826495,396, respectively. The accounts receivable balance at January 1, 2020 amounted to $3,967,899.

 

13

BRIGHT MOUNTAIN MEDIA, INC. AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

March 31, 2022

(unaudited)

Property and Equipment

 

Property and equipment are recorded at cost, less accumulated depreciation. Depreciation is computed using the straight-line method based on the estimated useful lives of the related assets. Leasehold improvements are amortized over the lesser of the lease term or the useful life of the improvements.

 

Website Development Costs

 

The Company accounts for its website development costs in accordance with FASB ASC Topic 350-50, Website Development Costs. These costs, if any, are included in intangible assets in the accompanying condensed consolidated financial statements.balance sheets. Upgrades or enhancements that add functionality are capitalized while other costs during the operating stage are expensed as incurred. The Company amortizes the capitalized website development costs over an estimated life of five years.

BRIGHT MOUNTAIN MEDIA, INC. AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

March 31, 2021

(Unaudited)

NOTE 3 – SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (continued).

 

As of March 31, 2022 and December 31, 2021, all website development costs have been expensed. While it is likely that we will have significant amortization expense as we continue to acquire websites, we believe that intangible assets represent costs incurred by the acquired website to build value prior to acquisition and the related amortization and impairment charges of assets, if applicable, are not ongoing costs of doing business.

 

Amortization and Impairment of Long-Lived Assets

 

The Company evaluates long-lived assets, including amortizable intangible assets, for impairment whenever events or changes in circumstances indicate that the carrying amount of an asset may not be recoverable. Upon such an occurrence, recoverability of assets to be held and used is measured by comparing the carrying amount of an asset to forecasted undiscounted future net cash flows expected to be generated by the asset. If the carrying amount of the asset exceeds its estimated future cash flows, an impairment charge is recognized for the amount by which the carrying amount of the asset exceeds the fair value of the asset. For long-lived assets held for sale, assets are written down to fair value, less cost to sell. Fair value is determined based on discounted cash flows, appraised values or management’s estimates, depending upon the nature of the assets.

Stock-Based Compensation

 

The Company accounts for share-based compensation related to instruments issued to employees and non-employees under GAAP, which requires the measurement and recognition compensation costs for all equity-based payment awards based on estimated fair values. The value of the portion of an employee award that is ultimately expected to vest is recognized as an expense over the requisite service periods using the straight-line attribution method. The Company estimates the fair value of stock options by using the Black-Scholes option-pricing model. Share-based compensation expense is included in selling, general and administrative expenses on the accompanying condensed consolidated statementstatements of operations.operations and comprehensive loss. We have elected to account for forfeitures as they occur.

 

Advertising, Marketing and Promotion Costs

 

Advertising marketing and promotionmarketing expenses are expensed as incurred and are included in selling, general and administrative expenses on the accompanying statementconsolidated statements of operations.operations and comprehensive loss. For the three months ended March 31, 20212022 and 2020,2021, advertising, marketing and promotion expense was $12,6155,709 and $11,85612,615, respectively.

 

14

BRIGHT MOUNTAIN MEDIA, INC. AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

March 31, 2022

(unaudited)

Foreign currency translation

 

Assets and liabilities of the Company’s foreign subsidiaries, Oceanside and Wild Sky’s ThailandIsraeli subsidiary are translated from the foreign currencyIsraeli shekels to United States dollars at exchange rates in effect at the balance sheet date. Income and expenses are translated at the exchange rates for the weighted average rates for the period. The translation adjustments for the reporting period will be included in our statements of comprehensive income. Based on the foreign subsidiariessubsidiaries’ activities see Note 4, the impact of the currency exchange is immaterial for the three months ended March 31, 20212022 and 2020.2021.

 

Income Taxes

 

We use the asset and liability method to account for income taxes. Under this method, deferred income taxes are determined based on the differences between the tax basis of assets and liabilities and their reported amounts in the consolidated financial statements which will result in taxable or deductible amounts in future years and are measured using the currently enacted tax rates and laws in the period those differences are expected to reverse. A valuation allowance is provided to reduce net deferred tax assets to the amount that, based on available evidence, is more likely than not to be realized.

BRIGHT MOUNTAIN MEDIA, INC. AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

March 31, 2021

(Unaudited)

NOTE 3 – SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (continued).

The Company follows the provisions of FASB ASC Topic 740-10, Income Taxes - Overall.– Overall (“ASC 740-10”). When tax returns are filed, it is highly certain that some positions taken would be sustained upon examination by the taxing authorities, while others are subject to uncertainty about the merits of the position taken or the amount of the position that would be ultimately sustained. In accordance with the guidance of ASC 740-10, the benefit of a tax position is recognized in the financial statements in the period during which, based on all available evidence, management believes it is more likely than not that the position will be sustained upon examination, including the resolution of appeals or litigation processes, if any. Tax positions taken are not offset or aggregated with other positions. Tax positions that meet the more-likely-than-not recognition threshold are measured as the largest amount of tax benefit that is more than 50 percent likely of being realized upon settlement with the applicable taxing authority. The portion of the benefits associated with tax positions taken that exceeds the amount measured as described above should be reflected as a liability for unrecognized tax benefits in the accompanying condensed consolidated balance sheets along with any associated interest and penalties that would be payable to the taxing authorities upon examination. Interest and penalties associated with unrecognized tax expenses are recognized as tax expenses in the Statement of Operations.Operations and comprehensive loss.

 

As of March 31, 2021,2022, tax years 20172018 through 20202021 remain open for Internal Revenue Service (“IRS”) audit. The Company has not received noany notice of audit or any notifications from the IRS for any of the open tax years.

 

Concentrations

 

The Company generates revenues from through Ad Exchange Networks and through our Owned and Operated Ad Exchange Network. There was one customer who accounted for approximately 24.3% of the revenues for the three months ended March 31, 2022. No other customer was over 10% of revenues for the three months ended March 31, 2022. There was only one customer which accounted for greater than 10% of the revenue with approximately 11.3% of the Ad Exchange Network Revenue for the three months ended March 31, 2021. One

As of March 31, 2022, one customer accounted for accounts receivable in excess ofmore than 10%, of the accounts receivable balance, at 10.724.3%,. As of December 31, 2021, two customers accounted for more than 10% of the accounts receivable balance, at13.1% and 12.0%. As of March 31, 2021. There is2022, one large vendor who was owed approximatelyaccounted for more than 8.210% of the accounts payable, due at March 31, 2021. There were two large customers which account for approximately 10.911.2% and 10.3%. As of the Ad Exchange Network Revenue for the three months ended MarchDecember 31, 2020. None of the customers2021, one vendor accounted for accounts receivable in excess ofmore than 10% at March 31, 2020. There is one large vendor who was owed approximately 12% of the accounts payable duebalance, at March 31, 2020.11.2%.

 

Credit Risk

 

The Company maintains certain of its cash balances in various U.S. banks, which at times, may exceed federally insured limits. The Company has not incurred any losses on these accounts. In addition, the Company maintains various bank accounts in Thailand, which are not insured. During the three months ended March 31, 20212022 and 2020,2021, we have not incurred material losses on these uninsured accounts. The Company minimizes the concentration of credit risk associated with its cash by maintaining its cash with high quality federally insured financial institutions. The Company performs ongoing evaluations of its trade accounts receivable customers and generally does not require collateral.

 

15

BRIGHT MOUNTAIN MEDIA, INC. AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

March 31, 2022

(unaudited)

Concentration of Funding

 

Historically, the Company had a large portion of the funding provided through the sale of shares of the Company’s common stock with related warrants,warrants; however, during the three months ended March 31, 2022 and 2021 no funding through the sale of shares occurred.

 

Basic and Diluted Net Earnings (Loss) Per Common Share

 

Earnings (loss) per share is calculated and reported under the “two-class” method. The “two-class” method is an earnings allocation method under which earnings per share is calculated for each class of common stock and participating security considering both dividends declared or accumulated and participation rights in undistributed earnings as if all such earnings had been distributed during the period. The Company has convertible preferred stock which have a right to participate in dividends; these are deemed to be participating securities. During periods of loss, there is no allocation required under the two-class method since the participating securities do not have a contractual obligation to fund the losses of the Company.

 

When applicable, basic earnings (loss) per share is calculated by dividing net income, after deducting dividends on convertible preferred stock and participating securities as well as undistributed earnings allocated to participating securities, by the average number of common shares outstanding during the period. Diluted earnings (loss) per share is calculated in a similar manner after consideration of the potential dilutive effect of common stock equivalents on the average number of common shares outstanding during the period. Common stock equivalents include warrants and stock options. Common stock equivalents are calculated based upon the treasury stock method using an average market price of common shares during the period. Dilution is not considered when a net loss is reported. Common stock equivalents that have an antidilutive effect are excluded from the computation of diluted earnings per share.

 

Segment Information

 

The Company currently operates in one reporting segment. The services segment is focused on producing advertising revenue generated by users “clicking” on website advertisements utilizing several ad network partners, and direct advertisers and subscription revenue generated by the sale of access to career postings on one of our websites,websites; however, the latter is insignificant.

BRIGHT MOUNTAIN MEDIA, INC. AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

March 31, 2021

(Unaudited)

NOTE 3 – SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (continued).

 

Recent Accounting Pronouncements

 

In June 2016, the Financial Accounting Standards Board (“FASB”) issued ASU No. 2016-13 (amended by ASU 2019-10), Financial“Financial Instruments – Credit Losses (Topic 326): Measurement of Credit Losses on Financial Instruments, regarding the measurement of credit losses for certain financial instruments.” which replaces the incurred loss model with a current expected credit loss (“CECL”) model. The CECL model is based on historical experience, adjusted for current conditions and reasonable and supportable forecasts. The Company is required to adopt the new guidance on January 1, 2023. The Company is currently evaluating the impact this guidance will have on the consolidated financial statements.

In January 2017, the FASB issued Accounting Standards Update (“ASU”) No. 2017-04 (amended by ASU 2019-10), Intangibles“Intangibles – Goodwill and other (Topic 350): Simplifying the Test for Goodwill Impairment.” Which simplifies the test for goodwill impairment by removing the second step of the test. There is a one-step qualitative test and does not amend the optional qualitative assessment of goodwill impairment. The new standard is effective January 1, 2023 and is not expected to have a material impact on the Company’s consolidated financial statements.

 

In August 2020, the FASB issued ASU 2020-06, Debt—“Debt—Debt with Conversion and Other Options (Subtopic 470-20) and Derivatives and Hedging—Contracts in Entity’s Own Equity (Subtopic 815-40)”. The ASU simplifies the accounting for certain financial instruments with characteristics of liabilities and equity. The FASB reduced the number of accounting models for convertible debt and convertible preferred stock instruments and made certain disclosure amendments to improve the information provided to users. The new standard is effective January 1, 2024 (early adoption is permitted, but not earlier than January 1, 2021). The new standardCompany is not expected to have a materialcurrently evaluating the impact on the Company’s consolidated financial statements.

16

BRIGHT MOUNTAIN MEDIA, INC. AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

March 31, 2022

(unaudited)

 

In March 2020, the FASB issued ASU No. 2020-04, Reference“Reference Rate Reform (Topic 848): Facilitation of the Effects of Reference Rate Reform on Financial ReportingReporting” which provides optional expedient and exceptions for applying generally accepted accounting principles to contracts, hedging relationships, and other transactions affected by reference rate reform if certain criteria are met. In response to the concerns about structural risks of interbank offered rates (“IBORs”) and, particularly, the risk of cessation of the LIBOR, regulators in several jurisdictions around the world have undertaken reference rate reform initiatives to identify alternative reference rates that are more observable or transaction based and less susceptible to manipulation. This accounting standards update provides companies with optional guidance to ease the potential accounting burden associated with transitioning away from reference rates that are expected to be discontinued. This new guidance may be adopted by the Company no later than December 1, 2022, with early adoption permitted. The potential adoption of this guidance is not expected to have a material impact on the consolidated financial statements.

 

15

BRIGHT MOUNTAIN MEDIA, INC. AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

March 31, 2021

(Unaudited)

NOTE 4ACQUISITIONS.

Wild Sky Media

On June 1, 2020, the Company entered into a membership interest purchase agreement (the “Purchase Agreement”) with Centre Lane Partners Master Credit Fund II, L.P. (“Centre Lane”) to purchase 100% of the membership interests of CL Media Holdings, LLC (“Wild Sky”). The Company issued 2,500,000 shares of restricted common stock to Centre Lane and Centre Lane issued a first lien senior secured credit facility of $16,451,905. Per the credit facility with Center Lane, our loan payments begin December 1, 2021. There is no prepayment penalty associated with this credit facility. Certain future capital raises do require partial or full prepayments of the credit facility.

The Agreement provides for a senior secured five-year loan in the initial principal amount of $16,451,905. Pursuant to the Credit Agreement, the loan bears interest at six percent (6%) payment–in-kind interest (“PIK Interest”) which will be added to the outstanding principal balance. The Credit Agreement provides for no amortization for the first 18 months and 10% thereafter. Amortization is payable in equal quarterly installments on the principal balance after adding the PIK Interest with a bullet payment due at maturity on June 1, 2025. The loan under the Credit Agreement may be prepaid in minimum amounts $250,000. The loan balance can be prepaid with no penalty. The loan is guaranteed by Bright Mountain and certain of its domestic subsidiaries of which became party to a Guarantee Agreement dated as of the Effective Date and each domestic subsidiary that, subsequent to the Effective Date, becomes a subsidiary. The Credit Agreement contains negative covenants that, subject to certain exceptions, limits the ability of Bright Mountain and its subsidiaries to, among other things, incur debt, engage in new lines of business, incur liens, engage in mergers, consolidations, liquidations and dissolutions, dispose of assets of Bright Mountain and its subsidiaries, make investments, loans, advances, guarantees and acquisitions. Any equity raised up to $15,000,000 in the first one-hundred eighty days from the Credit Agreement is excluded from the loan balance prepayment requirements.

Effective upon the closing of the Wild Sky Purchase Agreement, the Company agreed to pay Spartan Capital Securities LLC (“Spartan Capital”), a broker-dealer and member of FINRA, a finder’s fee in the form of Company common stock. Spartan Capital was issued 610,000 shares (valued at $908,900) in December 2020.

The allocation of the purchase price to the assets acquired and liabilities assumed based on management’s estimate of fair values at the date of acquisition as follows:

 SCHEDULE OF PURCHASE PRICE ALLOCATION TO ASSETS ACQUIRED AND LIABILITIES ASSUMED

  

June 1, 2020

 
Tangible assets acquired    
Cash & cash equivalents $1,651,509 
Accounts receivable, net  2,887,282 
Prepaid expense  484,885 
Fixed assets, net  124,575 
Other assets  321,374 
Intangible assets acquired:    
Tradename – Trademarks  2,360,300 
IP/Technology  1,412,000 
Customer relationships  4,563,000 
Less: Liabilities assumed    
Accounts payable  (922,153)
Accrued expenses  (524,188)
Other current liabilities  (235,503)
Long term loan payable – PPP  (1,706,735)
Less: Deferred tax liability  (247,577)
Net assets acquired  10,168,769 
     
Goodwill  9,973,136 
Total purchase price $20,141,905 

The table below summarizes the value of the total consideration given in the transaction:

SUMMARY OF TOTAL CONSIDERATION TRANSACTION

  

Amount

 
    
Debt issued $16,416,905 
Shares issued  3,725,000 
Total consideration $20,141,905 

16

BRIGHT MOUNTAIN MEDIA, INC. AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

March 31, 2021

(Unaudited)

NOTE 5PREPAID COSTS AND EXPENSES.

 

At March 31, 20212022 and December 31, 2020,2021, respectively, prepaid expenses and other current assets consisted of the following:

SCHEDULE OF PREPAID EXPENSESCOSTS AND OTHER CURRENT ASSETSEXPENSES

 

March 31,

2021

  December 31,
2020
  

March 31, 2022

  December 31, 2021 
Prepaid insurance $237,748  $386,206  $300,423  $427,461 
Prepaid consulting service agreements – Spartan (1)  310,522   379,771   386,581   379,775 
Prepaid software  127,025   - 
Prepaid expenses – other  227,945   174,237   71,332   97,480 
Prepaid expenses and other current assets $776,215  $940,214  $885,361  $904,716 

 

(1)Spartan Capital is a broker-dealer that has assisted the Company with a range of services including capital raising activities, M&A advisory, and consulting services. The Company has a five-year agreement with Spartan Capital for the provision of such services and any prepayments made under the terms of this agreement starting October 2018 were capitalized and amortized over the remaining life of the agreement.

 

NOTE 65PROPERTY AND EQUIPMENT.

 

At March 31, 20212022 and December 31, 2020,2021, respectively, property and equipment consisted of the following:

 SCHEDULE OF PROPERTY AND EQUIPMENT

 Estimated
Useful Life (Years)
  

March 31,

2021

 

December 31,

2020

  Estimated
Useful Life (Years)
 

March 31, 2022

  

December 31, 2021

 
Furniture and fixtures  3-5  $79,918  $80,844  3-5 $40,665  $38,728 
Leasehold improvements  3   -   1,388 
Computer equipment  3   220,170   176,641  3  123,880   176,624 
Total property and equipment      300,088   258,873     164,545   215,352 
Less: accumulated depreciation      (198,321)  (145,623)    (105,958)  (150,230)
Total property and equipment, net     $101,767  $113,250    $58,587  $65,122 

 

Depreciation expense for the three months endingended March 31, 20212022 and 2020,2021, was $18,0473,385 and $5,25318,047, respectively.

 

17

BRIGHT MOUNTAIN MEDIA, INC. AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

March 31, 2022

(unaudited)

NOTE 76WEBSITE ACQUISITION AND INTANGIBLE ASSETS.

 

At March 31, 20212022 and December 31, 2020,2021, respectively, website acquisitions, net consisted of the following:

 SCHEDULE OF WEBSITE ACQUISITIONS, NET

 

March 31,

2021

 

December 31,

2020

  

March 31, 2022

  

December 31, 2021

 
Website acquisition assets $1,124,846  $1,124,846  $1,124,846  $1,124,846 
Less: accumulated amortization  (919,250)  (918,850)  (920,850)  (920,450)
Less: cumulative impairment loss  (200,396)  (200,396)  (200,396)  (200,396)
Website Acquisition Assets, net $5,200  $5,600  $3,600  $4,000 

 

At March 31, 20212022 and December 31, 2020,2021, respectively, intangible assets, net consisted of the following:

 SCHEDULE OF INTANGIBLE ASSETS

 Useful Lives 

March 31,

2021

  December 31,
2020
  Useful Lives 

March 31, 2022

  December 31, 2021 
Trade name 5 years $3,749,600  $3,749,600  5 years $3,749,600  $3,749,600 
Customer relationships 5 years  16,184,000   16,184,000  5 years  16,184,000   16,184,000 
IP/Technology 5 years  7,223,000   7,223,000  5 years  7,223,000   7,223,000 
Non-compete agreements 3-5 years  1,154,500   1,154,500  3-5 years  1,154,500   1,154,500 
Total Intangible Assets   $28,311,100  $28,311,100    $28,311,100  $28,311,100 
Less: accumulated amortization    (4,566,319)  (4,170,454)    (6,155,503)  (5,759,636)
Less: accumulated impairment loss    (16,486,929)  (16,486,929)    (16,486,929)  (16,486,929)
Intangible assets, net   $7,257,851  $7,653,717    $5,668,668  $6,064,535 

 

Amortization expense for the three months ended March 31, 20212022 and 20202021 was $395,865396,267 and $928,199396,266, respectively, related to both the website acquisition costs and the intangible assets.

 

During 2020, the finite lived intangible assets associated with Oceanside and MediaHouse were tested for impairment valuation based on indicators of impairment noted by management, including decreased revenues. primarily resulting from the COVID-19 global pandemic when many companies in various industries were forced to restructure their advertising budgets and spending. The fair value of the respective assets was determined based on the projected future cash flows associated with the respective assets. These fair values were compared with the carrying values of the respective assets to determine if an impairment of the respective assets was warranted. It was determined that the carrying values of the finite lived intangible assets associated with Oceanside did not exceed the respective fair values of the assets, therefore no revaluation associated with these assets has been recognized. It was determined that the finite lived intangible assets associated with MediaHouse were deemed impaired based on an analysis of the carrying values and fair values of the assets. In September 2020, the Company recorded an impairment expense of $16,486,929 within intangible assets impairment expense on the consolidated statement of operations.

NOTE 87GOODWILL

 

The following table presents changes to goodwill fromrepresents the allocation of Goodwill as of December 31, 2020 through2021 and March 31, 2021:2022:

 SCHEDULE OF CHANGES GOODWILL

  Owned &
Operated
  

Ad

Network

  Total 
December 31, 2020 goodwill $9,725,559  $9,919,909  $19,645,468 
March 31, 2021 goodwill $9,725,559  $9,919,909  $19,645,468 
  

Owned &

Operated

  

Ad

Network

  Total 
December 31, 2021 $9,725,559  $9,919,909  $19,645,468 
March 31, 2022 $9,725,559  $9,919,909  $19,645,468 

 

Goodwill is tested for impairment at least annually and if triggering events are noted prior to the annual assessment. Impairment is deemed to occur when the carrying value of the Goodwill associated with the reporting unit exceeds the implied value of the Goodwill associated with the reporting unit. The year 2020 hasperiods ended March 31, 2022 and December 31, 2021 have been marked by the COVID-19 Globalglobal pandemic when many companies in various industries were forced to restructure their advertising budgets and spending. This is evidenced by the reduced revenues from our customers in comparison with the 2019 year. The fair value of the respective reporting units was determined based on both the Income Approach (Discount Cash Flows) and the Market Multiples Approach. In September 2020, it was determined that the carrying value of the Goodwill associated with the Owned & Operated reporting unit was not deemed impaired; while recorded goodwill associated with the Ad Network reporting unit exceeded the fair value of the Goodwill and in September 2020, the Company recorded an impairment of $42,279,087.

1718

BRIGHT MOUNTAIN MEDIA, INC. AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

March 31, 20212022

(Unaudited)(unaudited)

NOTE 98ACCRUED EXPENSES.

 

At March 31, 20212022 and December 31, 2020,2021, respectively, accrued expenses consisted of the following:

 SCHEDULE OF ACCRUED EXPENSES

 

March 31,

2021

  December 31,
2020
  

March 31, 2022

  

December 31, 2021

 
  (unaudited)     
Accrued interest $839,532  $581,888 
Accrued salaries and benefits  1,248,983   1,237,909  $1,259,169  $1,459,299 
Accrued dividends  543,673   455,956   691,450   691,861 
Accrued traffic settlement(1)  10,254   10,254   10,254   10,254 
Accrued legal settlement(2)  216,101   117,717   216,101   81,101 
Accrued legal fees  143,839   113,683   174,878   182,537 
Accrued other professional fees  96,150   206,613   255,920   592,421 
Share issuance liability(4)  -   515,073   27,012   189,067 
Accrued warrant penalty(3)  262,912   262,912   366,899   366,899 
Accrued Value-Added Tax payable  49,207   - 
Other accrued expenses  57,620   44,891   155,318   191,226 
Total accrued expenses $3,419,064  $3,546,896  $3,206,208  $3,764,665 

 

(1)The Company negotiates with its publishing partners regarding questionable traffic to arrive at traffic settlements.
(2)Accrued legal settlement related to the Encoding legal matter. Refer toSee Note 11.10.
(3)The Company has sold units of its securities to various investors in several private placements. As part of each private placement, the Company agreed to file a registration statement with the SEC to register the resale of the shares by the respective holder in order to permit the public resale; such filing deadlines ranged from 120 to 270 days following the closing date of the respective placement and the Company was liable to pay a penalty fee for failure to file the resale registration statement within the allotted timeframe.
(4)Share issuance liability related to issuance of the Company’s common stock in connection with the Oceanside, MediaHouse and Wild Sky acquisitions and Oceanside employee share issuances.

NOTE 9 – NOTES PAYABLE

 

Long-term debt to related parties

Centre Lane Partners Master Credit Fund II, L.P. (“Center Lane Partners”), who sold the Company the Wild Sky business in June 2020 has partnered and assisted the Company from a liquidity perspective starting in April 2021. This relationship has been determined to qualify as a related party. A related party is a party that can exercise significant influence over the Company in making financial and/or operating decisions.

Effective June 1, 2020, the Company entered into a membership interest purchase agreement to acquire 100% of Wild Sky (the “Purchase Agreement”). The seller issued a first lien senior secured credit facility totaling $16,451,905, which consisted of $15,000,000 of initial indebtedness, repayment of Wild Sky’s existing accounts receivable factoring facility of approximately $900,000 and approximately $500,000 of expenses. The note bears interest at a rate of 6.0% per annum. Per the credit facility with the seller, our loan payments begin December 1, 2021. There is no prepayment penalty associated with this credit facility. Certain future capital raises do require partial or full prepayments of the credit facility. The membership interest purchase included a requirement that the opinion of the financial statements as of and for the year ended December 31, 2021 not include a “going concern opinion.” The Company defaulted on this requirement and on April 26, 2021, the Company obtained a waiver of this requirement from the lender. This term loan shall be repaid by June 30, 2025, with payments of 2.5% of outstanding principal beginning on June 30, 2023.

On April 26, 2021, the Company and certain of its subsidiaries entered into a First Amendment to Amended and Restated Senior Secured Credit Agreement (the “First Amendment”). The Company and its subsidiaries are parties to a credit agreement between itself and Centre Lane Partners as Administrative Agent and Collateral Agent dated June 5, 2020 (the “Credit Agreement”). The Credit Agreement was amended to permit the Company to raise up to $6,000,000 of total cash proceeds from the sale of its preferred stock prior to December 31, 2021 without having to make a mandatory prepayment of the loans (the “Loans”) under the Credit Agreement. The interest rate on the Loans after April 26, 2021 was increased to 10.00% per annum from 6.00%, which can continue to be paid in-kind in lieu of cash payment. In addition, the Company may issue up to $800,000 in dividends from the previous limit of $500,000 per annum. In addition, the Company has issued 150,000 common shares to Centre Lane Partners as part of this transaction. This term loan shall be repaid by June 30, 2025, with payments of 2.5% of outstanding principal beginning on June 30, 2023.

19

BRIGHT MOUNTAIN MEDIA, INC. AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

March 31, 20212022

(Unaudited)(unaudited)

 

On May 26, 2021, the Company and certain of its subsidiaries entered into a Second amendment to the Amended and Restated Senior Secured Credit Agreement between itself and Centre Lane Partners (“the Second Amendment”). The Company and its subsidiaries are parties to a credit agreement between itself and Centre Lane Partners as Administrative Agent and Collateral Agent dated June 5, 2020, as amended the Credit Agreement. The Credit Agreement was amended to provide for an additional loan amount of $1.5 million, in the aggregate. This term loan shall be repaid by June 30, 2025, with payments of 2.5% of outstanding principal beginning on June 30, 2023. In addition, and as part of the transaction, there is an Exit Fee (“the Exit Fee”) totaling $0.750 million which will be added and capitalized to the principal amount of the original loan and the original loan terms apply. In addition, the Company has issued 3.0 million common shares to Centre Lane Partners as part of this transaction.

On August 12, 2021, the Company and certain of its subsidiaries entered into a Third amendment to the Amended and Restated Senior Secured Credit Agreement between itself and Centre Lane Partners (“the Third Amendment”). The Company and its subsidiaries are parties to a credit agreement between itself and Centre Lane Partners as Administrative Agent and Collateral Agent dated June 5, 2020, as amended the Credit Agreement. The Credit Agreement was amended to provide for an additional loan amount of $0.5 million, in the aggregate. This term loan shall be repaid by June 30, 2025, with payments of 2.5% of outstanding principal beginning on June 30, 2023. In addition, and as part of the transaction, there is an Exit Fee (“the Exit Fee”) totaling $0.250 million which will be added and capitalized to the principal amount of the original loan and the original loan terms apply. In addition, the Company has issued 2.0 million common shares to Centre Lane Partners as part of this transaction.

On August 31, 2021, the Company and certain of its subsidiaries entered into a Fourth amendment to the Amended and Restated Senior Secured Credit Agreement between itself and Centre Lane Partners (“the Fourth Amendment”). The Company and its subsidiaries are parties to a credit agreement between itself and Centre Lane Partners as Administrative Agent and Collateral Agent dated June 5, 2020, as amended the Credit Agreement. The Credit Agreement was amended to provide for an additional loan amount of $1.1 million, in the aggregate. This term loan shall be repaid by June 30, 2025, with payments of 2.5% of outstanding principal beginning on June 30, 2023. In addition, and as part of the transaction, there is an Exit Fee (“the Exit Fee”) totaling $0.550 million which will be added and capitalized to the principal amount of the original loan and the original loan terms apply. There was no issuance of common shares as part of this amendment.

On October 8, 2021, the Company and certain of its subsidiaries entered into a Fifth amendment to the Amended and Restated Senior Secured Credit Agreement between itself and Centre Lane Partners (“the Fifth Amendment”). The Company and its subsidiaries are parties to a credit agreement between itself and Centre Lane Partners as Administrative Agent and Collateral Agent dated June 5, 2020, as amended the Credit Agreement. The Credit Agreement was amended to provide for an additional loan amount of $725,000, in the aggregate. This term loan shall be repaid by June 30, 2025, with payments of 2.5% of outstanding principal beginning on June 30, 2023. In addition, and as part of the transaction, there is an Exit Fee (“the Exit Fee”) totaling $800,000 which will be added and capitalized to the principal amount of the original loan and the original loan terms apply. There was no issuance of common shares as part of this amendment.

On November 5, 2021, the Company and certain of its subsidiaries entered into a Sixth amendment to the Amended and Restated Senior Secured Credit Agreement between itself and Centre Lane Partners (“the Sixth Amendment”). The Company and its subsidiaries are parties to a credit agreement between itself and Centre Lane Partners as Administrative Agent and Collateral Agent dated June 5, 2020, as amended the Credit Agreement. The Credit Agreement was amended to provide for an additional loan amount of $800,000, in the aggregate. This term loan shall be repaid by June 30, 2025, with payments of 2.5% of outstanding principal beginning on June 30, 2023. In addition, and as part of the transaction, there is an Exit Fee (“the Exit Fee”) totaling $800,000 which will be added and capitalized to the principal amount of the original loan and the original loan terms apply. This amendment required the Company to issue 7,500,000 shares of the Company’s common stock to Centre Lane Partners prior to November 30, 2021.

20

NOTE 10 – BRIGHT MOUNTAIN MEDIA, INC. AND SUBSIDIARIES

NOTES PAYABLETO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

March 31, 2022

(unaudited)

 

On December 23, 2021, the Company and certain of its subsidiaries entered into a Seventh amendment to the Amended and Restated Senior Secured Credit Agreement between itself and Centre Lane Partners (“the Seventh Amendment”). The Company and its subsidiaries are parties to a credit agreement between itself and Centre Lane Partners as Administrative Agent and Collateral Agent dated June 5, 2020, as amended the Credit Agreement. The Credit Agreement was amended to provide for an additional loan amount of $500,000, in the aggregate. This term loan shall be repaid by June 30, 2025, with payments of 2.5% of outstanding principal beginning on June 30, 2023. In addition, and as part of the transaction, there is an Exit Fee (“the Exit Fee”) totaling $500,000 which will be added and capitalized to the principal amount of the original loan and the original loan terms apply. There was no issuance of common shares as part of this amendment.

On January 26, 2022, the Company and certain of its subsidiaries entered into a Eighth amendment to the Amended and Restated Senior Secured Credit Agreement between itself and Centre Lane Partners (“the Eighth Amendment”). The Company and its subsidiaries are parties to a credit agreement between itself and Centre Lane Partners as Administrative Agent and Collateral Agent dated June 5, 2020, as amended the Credit Agreement. The Credit Agreement was amended to provide for an additional loan amount of $350,000, in the aggregate. This term loan shall be repaid by June 30, 2025, with payments of 2.5% of outstanding principal beginning on June 30, 2023. In addition, and as part of the transaction, there is an Exit Fee (“the Exit Fee”) totaling $350,000 which will be added and capitalized to the principal amount of the original loan and the original loan terms apply. There was no issuance of common shares as part of this amendment.

On February 11, 2022, the Company and certain of its subsidiaries entered into a Ninth amendment to the Amended and Restated Senior Secured Credit Agreement between itself and Centre Lane Partners (“the Ninth Amendment”). The Company and its subsidiaries are parties to a credit agreement between itself and Centre Lane Partners as Administrative Agent and Collateral Agent dated June 5, 2020, as amended the Credit Agreement. The Credit Agreement was amended to provide for an additional loan amount of $250,000, in the aggregate. This term loan shall be repaid by June 30, 2023. In addition, and as part of the transaction, there is an Exit Fee (“the Exit Fee”) totaling $12,500 which will be added and capitalized to the principal amount of the original loan and the original loan terms apply. There was no issuance of common shares as part of this amendment. Per the tenth amendment to the Amended and Restated Senior Secured Credit Agreement between itself and Centre Lane Partners, the interest rate on this term loan was increased to 12% from 10%

On March 11, 2022, the Company and certain of its subsidiaries entered into a Tenth amendment to the Amended and Restated Senior Secured Credit Agreement between itself and Centre Lane Partners (“the Tenth Amendment”). The Company and its subsidiaries are parties to a credit agreement between itself and Centre Lane Partners as Administrative Agent and Collateral Agent dated June 5, 2020, as amended the Credit Agreement. The Credit Agreement was amended to provide for an additional loan amount of $300,000, in the aggregate. This term loan shall be repaid by June 30, 2023. In addition, and as part of the transaction, there is an Exit Fee (“the Exit Fee”) totaling $15,000 which will be added and capitalized to the principal amount of the original loan and the original loan terms apply. There was no issuance of common shares as part of this amendment. Additionally, per the Tenth Amendment, original loan and amendments one through eight now have maturity dates of June 30, 2025, with quarterly payments of 2.5% of outstanding principal beginning on June 30, 2023. Amendments nine through fourteen have a maturity date of June 30, 2023.

On March 25, 2022, the Company and certain of its subsidiaries entered into an Eleventh amendment to the Amended and Restated Senior Secured Credit Agreement between itself and Centre Lane Partners (“the Eleventh Amendment”). The Company and its subsidiaries are parties to a credit agreement between itself and Centre Lane Partners as Administrative Agent and Collateral Agent dated June 5, 2020, as amended the Credit Agreement. The Credit Agreement was amended to provide for an additional loan amount of $500,000, in the aggregate. This term loan shall be repaid by June 30, 2023. In addition, and as part of the transaction, there is an Exit Fee (“the Exit Fee”) totaling $25,000 which will be added and capitalized to the principal amount of the original loan and the original loan terms apply. There was no issuance of common shares as part of this amendment. See Note 15 for amendments to the Amended and Restated Senior Secured Credit Agreement subsequent to March 31, 2022.

21

BRIGHT MOUNTAIN MEDIA, INC. AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

March 31, 2022

(unaudited)

As part of these transactions and given that Centre Lane was determined to be a related party, an independent fair value analysis was performed by the Company and all related transactions were recorded accordingly. As of the First Amendment dated April 26, 2021, the Company evaluated the debt for extinguishment or debt modification under FASB ASC Topic 470-50, Long-termDebt – Modifications and Extinguishments, and determined extinguishment was applicable. Under the rules, the Company extinguished the debt, which included the capitalized interest through April 26, 2021, and recorded it net of the debt discount, including all applicable fees and stock issuances. The debt discount determined for the First Amendment totaled $2,363,986 and is amortized over the remaining life of the loan and is included in interest expense – related party on the accompanying consolidated statement of operations and comprehensive loss or until the next debt modification or extinguishment is determined. For the Second Amendment, which occurred on May 26, 2021, the Company determined it was a debt modification. The Second Amendment provided the Company with debt financing of $1,500,000, an Exit fee of $750,000, and issuance of 3,000,000 shares of common stock issued to Centre Lane. The debt discount determined for the Second Amendment totaled $904,637. For the Third Amendment, which occurred on August 12, 2021, the Company determined it was a debt modification. The Third Amendment provided the Company with debt financing of $500,000, an Exit fee of $250,000, and issuance of 2,000,000 shares of common stock issued to Centre Lane. The debt discount determined for the Third Amendment totaled $322,529. For the Fourth Amendment, which occurred on August 31, 2021, the Company determined it was a debt modification. The Fourth Amendment provided the Company with debt financing of $1,100,000, an Exit fee of $550,000, and no common share issuance. The debt discount determined for the Fourth Amendment totaled $560,783. For the Fifth Amendment, which occurred on October 8, 2021, the Company determined it was a debt extinguishment. The Fifth Amendment provided the Company with debt financing of $725,000, an Exit fee of $362,500, and no common share issuance. The debt discount determined for the Fifth Amendment totaled $2,635,013. For the Sixth Amendment, which occurred on November 5, 2021, the Company determined it was a debt modification. The Sixth Amendment provided the Company with debt financing of $800,000, an Exit fee of $800,000, and no common share issuance. The debt discount determined for the Sixth Amendment totaled $902,745. For the Seventh Amendment, which occurred on December 23, 2021, the Company determined it was a debt modification. The Seventh Amendment provided the Company with debt financing of $500,000, an Exit fee of $500,000, and no common share issuance. The debt discount determined for the Seventh Amendment totaled $510,783. For the Eight Amendment, which occurred on January 26, 2022, the Company determined it was a debt modification. The Eighth Amendment provided the Company with debt financing of $350,000, an Exit fee of $350,000, and no common share issuance. The debt discount determined for the Eighth Amendment totaled $352,520. For the Ninth Amendment, which occurred on February 11, 2022, the Company determined it was a debt modification. The Ninth Amendment provided the Company with debt financing of $250,000, an Exit fee of $12,500, and no common share issuance. The debt discount determined for the Ninth Amendment totaled $19,700. For the Tenth Amendment, which occurred on March 11, 2022, the Company determined it was a debt modification. The Tenth Amendment provided the Company with debt financing of $300,000, an Exit fee of $15,000, and no common share issuance. The debt discount determined for the Sixth Amendment totaled $25,125. For the Eleventh Amendment, which occurred on March 25, 2022, the Company determined it was a debt modification. The Eleventh Amendment provided the Company with debt financing of $500,000, an Exit fee of $25,000, and no common share issuance. The debt discount determined for the Eleventh Amendment totaled $29,050.

The accumulated gross debt discount as of March 31, 2022 and December 31, 2021 totaled $8,626,871 and $8,200,476, respectively and will be amortized into the condensed consolidated statement of operations and comprehensive loss and included in the interest expense – related party over the remaining life of the loan or until the next debt modification or extinguishment is determined. Interest expense for note payable to related partiesparty for the three months ended March 31, 2022 and 2021 was $804,129 and $255,506, respectively.

On July 31, 2019, the Company executed a Share Exchange Agreement and Plan of Merger (the “Oceanside Merger Agreement”) with Slutzky & Winshman Ltd., an Israeli company (“Oceanside”) and the shareholders of Oceanside (the “Oceanside Shareholders”). The merger closed on August 15, 2019, and the Company acquired all of the outstanding shares of S&W. Pursuant to the terms of the Merger Agreement, the Company issued 12,513,227 shares valued at $20,021,163 to owners and employees of Oceanside and contingent consideration of $750,000 paid through the delivery of unsecured, interest free, one and two-year promissory notes (the “Closing Notes”). At the time of the acquisition and under FASB ASC Topic 805, Business Combinations (“ASC 805”), these Closing Notes were recorded ratably as compensation expense into the statement of operations and comprehensive loss over the 24-month term and an accrued payable is being recognized over the same period. As of August 15, 2020, the Company did not make payment on the one year closing note and thereby defaulted on its obligation and the two-year closing note accelerated to become payable as of August 15, 2020. Upon default, the closing notes accrue interest at a 1.5% per month rate, or 18% annual rate. As a result, there was a total charge of $300,672 recorded during the third quarter of 2020 which was $250,000 of compensation expense and $50,672 of interest expense-related party. The total $750,000liability is recorded in accrued expenses. Interest expense for note payable to related party for the three months ended March 31, 2022 and 2021 was $33,288.

22

BRIGHT MOUNTAIN MEDIA, INC. AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

March 31, 2022

(unaudited)

 

During November 2018, the Company issued 10% convertible promissory notes in the amount of $80,000 to a related party, to ourthe Chairman of the Board. The notes mature five years from issuance and is convertible at the option of the holder into shares of common stock at any time prior to maturity at a conversion price of $0.40 per share. A beneficial conversion feature exists on the date the convertible notes were issued whereby the fair value of the underlying common stock to which the notes are convertible into is in excess of the face value of the note of $70,000.

 

The principal balance of these notes payable was $80,000 and $80,000 at March 31, 20212022 and December 31, 2020, respectively2021, and discounts recognized upon respective origination dates as a result of the beneficial conversion feature total $36,82022,819 and $40,27226,271., respectively. At March 31, 20212022 and December 31, 2020,2021, the total convertible notes payable to related party net of discounts was $43,18057,181 and $39,72853,729, respectively.

Interest expense for note payable to related party was $2,000 and $2,023 at March 31, 2021 and March 31, 2020, respectively and discount amortization was $3,452 and $3,490, respectively.

The unsecured and interest free Closing Notes of $750,000 as identified in Note 4 were recorded ratably as compensation expense into the statement of operations over the 24-month term and an accrued payable is being recognized over the same period. As of August 15, 2020, the Company did not make payment on the 1st closing notes and thereby defaulted on its obligation and the 2nd closing note accelerated to become payable as of August 15, 2020. Upon default, the closing notes accrue interest at a 1.5% per month rate, or 18% annual rate. As a result, there was a total charge of $300,672 recorded during the 3rd quarter of 2020 which was $250,000 of compensation expense and $50,672 of interest expense-related party. The total $750,000 liability is recorded in accrued expenses.

Interest expense for note payable to related party for the three months ended March 31, 20212022 and 2020 was $33,288 and $0, respectively.2021.

 

Long-term debt

 

On February 17, 2021, under the Paycheck Protection Program (“PPP”) established by the Coronavirus Aid, Relief, and Economic Security (“CARES”) Act, administered by the Small Business Administration (“SBA”),the Company entered into a promissory note of $295,600 with Regions Bank (the “Bright“Second Bright Mountain PPP Loan”) and has a two-year term and bears interest at a rate of 1.0%1.0% per annum. Monthly principal and interest payments are deferred for six months after the date of disbursement. The Second Bright Mountain PPP Loan may be prepaid at any time prior to maturity with no prepayment penalties. The Promissory Note contains customary events of default provisions. Under the terms of the CARES Act, PPP Loanloan recipients can apply for and be granted forgiveness for all or a portion of loans granted under the PPP. This was the 2ndsecond tranche available under the PPP program.

 

On March 23, 2021, under the Paycheck Protection Program (“PPP”) established by the Coronavirus Aid, Relief, and Economic Security (“CARES”) Act, administered by the Small Business Administration (“SBA”), the Company’s Wild Sky subsidiary entered into a promissory note of $841,540 with Holcomb Bank (the “Wild“Second Wild Sky PPP Loan”) and has a two-yeartwo-year term and bears interest at a rate of 1.0%1.0% per annum. Monthly principal and interest payments are deferred for six months after the date of disbursement. The Second Wild Sky PPP Loan may be prepaid at any time prior to maturity with no prepayment penalties. The Promissory Note contains customary events of default provisions. Under the terms of the CARES Act, PPP Loan recipients can apply for and be granted forgiveness for all or a portion of loans granted under the PPP. This was the 2ndsecond tranche available under the PPP program.

19

BRIGHT MOUNTAIN MEDIA, INC. AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

program and was forgiven as of March 23, 2022 and the Company recorded a non-cash gain on the PPP forgiveness during the three months ended March 31, 2021

(Unaudited)

NOTE 10 – NOTES PAYABLE (continued).2022.

 

On April 24, 2020, under the Paycheck Protection Program (“PPP”) established by the Coronavirus Aid, Relief, and Economic Security (“CARES”) Act, administered by the Small Business Administration (“SBA”),the Company entered into a promissory note of $464,800 with Regions Bank (the “Bright Mountain PPP Loan”) and has a two-yeartwo-year term and bears interest at a rate of 1.0%1.0% per annum. Monthly principal and interest payments are deferred for six months after the date of disbursement. The PPP Loan may be prepaid at any time prior to maturity with no prepayment penalties. The Promissory Note contains customary events of default provisions. Under the terms of the CARES Act, PPP Loan recipients can apply for and be granted forgiveness for all or a portion of loans granted under the PPP. On January 28, 2021, the Company applied for the promissory note to be forgiven by the SBA in whole or in part; as of the date of this report, the Company that application is still in process. This loan was forgivenpart and on July 16, 2021, by the Small Business Administration (SBA). See Note 16 for Subsequent events information.Company obtained the forgiveness of the Bright Mountain PPP Loan in whole and recorded a non-cash gain on the PPP forgiveness during the year ended December 31, 2021.

 

Effective June 1, 2020, the Company acquired Wild Sky and assumed the $1,706,735 promissory note (the “Wild Sky PPP Loan”) with Holcomb Bank received under the PPP. The Wild Sky PPP Loan has a two-yeartwo-year term and bears interest at a rate of 1.0%1.0% per annum. Monthly principal and interest payments are deferred for six months after the date of disbursement. The Wild Sky PPP Loan may be prepaid at any time prior to maturity with no prepayment penalties. The Wild Sky PPP Loan contains customary events of default provisions. Under the terms of the CARES Act, PPP Loanloan recipients can apply for and be granted forgiveness for all or a portion of loans granted under the PPP. On January 22, 2021, the Company applied for the promissory note to be forgiven by the SBA in whole or in part and on March 29, 2021, the Company obtained the forgiveness of the Wild Sky PPP Loan in whole and recorded a non-cash gain on the PPP forgiveness during the three months ended March 31, 2021.

 

23

Effective June 1, 2020, we entered into a membership interest purchase agreement to acquire

100%BRIGHT MOUNTAIN MEDIA, INC. AND SUBSIDIARIES of Wild Sky The seller issued a first lien senior secured credit facility totaling $

16,451,905NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS, which consisted of $

15,000,000 of initial indebtedness, repayment of Wild Sky’s existing accounts receivable factoring facility of approximately $900,000 and approximately $500,000 of expenses. The note bears interest at a rate of 6.0% per annum. Per the credit facility with the seller, our loan payments begin December 1, 2021. There is no prepayment penalty associated with this credit facility. Certain future capital raises do require partial or full prepayments of the credit facility. The membership interest purchase included a requirement that the opinion of the financial statements as of and for the year ended DecemberMarch 31, 2020 not include a “going concern opinion”; the Company has defaulted on this requirement but on April 26, 2021, the Company obtained a waiver from the lender waiving this requirement.2022

(unaudited)

 

At March 31, 20212022 and December 31, 20202021, a summary of the Company’s debt is as follows:

SCHEDULE OF LONG-TERM DEBT

 

March 31,

2021

  December 31,
2020
  

March 31, 2022

  

December 31, 2021

 
Non-interest bearing BMLLC acquisition debt $385,000  $385,000  $-  $250,000 
PPP loans  1,601,939   2,171,534   295,600   1,137,140 
Wild Sky acquisition debt  16,451,906   16,451,906   18,146,564   18,146,564 
Total debt  18,438,845   19,008,440 
Less short-term debt and current portion of long term debt  1,986,940   2,091,735 
Long Term Debt $16,451,905  $16,916,705 
Centre Lane debt  9,990,000   8,187,500 
Note payable debt to the Company’s Chairman of the Board  80,000   80,000 
Total Debt  28,512,164   27,801,204 
Less: debt discount, related party  (4,026,510)  (3,880,093)
Less: current portion of long-term debt  (295,600)  (1,387,140)
Less: current portion of long-term debt, related party  -   (7,316,402)
Long term debt to related parties, net and long term debt $24,190,054  $15,217,569 

Interest expense was $839,417 and $290,794 for the three months ended March 31, 2022 and 2021, respectively.

 

The minimum annual principal payments of notes payable at March 31, 20212022 were:

SCHEDULE OF MATURITIES OF LONG-TERM OBLIGATION

 March 31, 2021 
2021 $1,660,706 
2022 2,414,702 
For the Twelve Months Ending:   
2022 (remainder of the year) $110,158 
2023 1,827,437  3,307,956 
2024 1,629,493  2,450,545 
2025  10,906,507   22,643,505 
Total $18,438,845  $28,512,164 

Premium Finance Loan Payable

 

The Company generally finances its annual insurance premiums through the use of short-term notes, payable in 10 equal monthly installments.installments. Coverages financed include Directors and Officers and Errors and Omissions with premiums financed in 20202021 and 20192020 of $380,398406,522 and $194,592380,397, respectively.

 

Total Premium Finance Loan Payable balance for the Company’s policies was $234,290212,178 at March 31, 20212022 and $339,890334,284 at December 31, 2020.2021.

 

NOTE 1110COMMITMENTS AND CONTINGENCIES.

 

The Company leases its corporate offices at 6400 Congress Avenue, Suite 2050, Boca Raton, Florida 33487 under a long-term non-cancellable operating lease agreement expiring on October 31, 2021. The lease terms require base rent payments of approximately $7,260 plus sales tax per month for the first twelve months commencing in September 2018, with a 3%3% escalation each year. Included in other assets is a required security deposit of $18,100. Rent is all-inclusive and includes electricity, heat, air-conditioning, and water.

 

20

BRIGHT MOUNTAIN MEDIA, INC. AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

March 31, 2021

(Unaudited)

NOTE 11 – COMMITMENTS AND CONTINGENCIES (continued).

The right of use asset andCompany had one lease liability is as follows as of March 31, 2021 and December 31, 2020:

SCHEDULE OF RIGHT OF USE ASSET AND LEASE LIABILITY

  March 31, 2021  December 31, 2020 
Assets        
Operating lease right of use asset $48,910  $72,598 
         
Liabilities        
Operating lease liability $48,911  $72,727 

for office space which expired in October 2021. The Company currently utilizes this office space under a month-to-month agreement. The Company signed a new lease agreement in June 2022. See Note 15 Subsequent events for more information. The Company’s non-lease components are primarily related to property maintenance and other operating services, which varies based on future outcomes and is recognized in rent expense when incurred and not included in the measurement of the lease liability. The Company did not have any variable lease payments for its operating lease for the three months ended March 31, 2022 and 2021.

 

24

The maturity of the Company’s operating lease liability for the 12 months ended March 31:

SCHEDULE OF MATURITY OF OPERATING LEASE LIABILITY

   March 31, 2021 
2021 $48,911 
Total net lease liabilities $48,911 

The following summarizes additional information related to the operating lease:

SCHEDULE OF ADDITIONAL INFORMATION RELATED TO OPERATING LEASE

March 31, 2021
Weighted-average remaining lease term0.58 years
Weighted-average discount rate5.50%

For the three months ended March 31, 2021 and 2020, rent expense was $48,432 and $160,631, respectively.

BRIGHT MOUNTAIN MEDIA, INC. AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

March 31, 20212022

(Unaudited)(unaudited)

NOTE 11 – COMMITMENTS AND CONTINGENCIES (continued).

Legal

 

From time-to-time, the Company may be involved in litigation or be subject to claims arising out of our operations or content appearing on our websites in the normal course of business. Although the results of litigation and claims cannot be predicted with certainty, the Company currently believes that the final outcome of these ordinary course matters will not have a material adverse effect on our business.

 

Under the covenants of the Placement Agent Agreement with Spartan Capital and as disclosed in the Placement Offering Memorandum, the Company was obligated to make a filing with a stock exchange to list the Company’s shares. The Company was to make such filing by a listing deadline and have stock exchange approval by a listing approval deadline. In the event the Company was unable to meet to deadlines, the investors in the Offering would be entitled to one additional share of common stock for each share purchased in the Offering provided, however, that such deadlines and obligations of the Company to issue additional shares would be extended for so long as the Company was able to demonstrate to the reasonable satisfaction of the Placement Agent, which consent shall not be reasonably withheld that it had acted in good-faith in attempting to list such securities which included responding to comments from such exchange. The Company believes it has acted in good-faith and has no obligation. No litigation has been filed by Spartan at this time or any of the shareholders in connection with the matter. For more information, see Note 16 Subsequent events.

In 2020, Synacor, Inc commenced an action against MediaHouse, LLC, Inform, Inc. and the Company, alleging approximately $230,000 was owed based on invoices provided in 2019 in respect to that certain Content Provider & Advertising Agreement with MediaHouse. The Company has filed an answer and defenses and intends to defend the alleged claims. This is recorded as an accrued liability as of December 31, 2020. For more information, see Note 16 Subsequent events.2021. During January 2022, the Company entered into a settlement agreement related to the legal proceeding with Synacor. The agreement obligates the Company to pay $12,000 per month beginning January 24, 2022 for 12 consecutive months and then a final one-time payment in the amount of $40,000 to be paid on or before January 24, 2023. Notwithstanding, the Company has an early settlement option to pay-off the obligation with a discount if it pays $160,000 to Synacor on or before September 1, 2022, which amount shall be inclusive of the monthly installments previously mentioned prior to the date when early settlement payment is transmitted to Synacor.

 

A former employee of the Company filed a suit against the Company MediaHouse, Inc., and Gregory A. Peters, a former Executive, (the “Defendants”) alleging two counts of defamation. Any potential losses associated with this matter cannot be estimated at this time.

Bright Mountain has been sued by plaintiffs Joey Winshman, Eli Desatnik and Nadav Slutzy (“Plaintiffs”) in a lawsuit filed in the United States District Court for the Southern District of Florida on December 17, 2021 (the “Lawsuit”). Plaintiffs allege that BMM defaulted on its obligations to Plaintiffs under three promissory notes that arose from the merger between Bright Mountain Israel Acquisition Ltd., a wholly owned subsidiary of Bright Mountain, and Slutzky & Winshman Ltd. Plaintiffs seek to recover from Bright Mountain the principal balance of the promissory notes, interest, attorney’s fees, and costs. Discovery in the Lawsuit is underway and the parties continue to intermittently explore the possibility of settlement.

 

Encoding.com, Inc. (“Encoding”) was a former digital media customer of MediaHouse. Encoding had a long overdue outstanding receivable from MediaHouse’s predecessor company, Inform, Inc. MediaHouse did not assume the liability at acquisition. In 2020, the Company and Encoding agreed to settle the overdue receivable through the issuance of 175,000 warrants to purchase Company stock with a $1.00exercise price. This iswas recorded as an accrued liability as of December 31, 2020 and the warrants were issued in 2021.

 

Regardless of the outcome, litigation can have an adverse impact on our company because of defense and settlement costs, diversion of management resources and other factors. For further updates

NOTE 11 – PREFERRED STOCK.

On August 31, 2021, W. Kip Speyer, the Company’s CEO, at that could effecttime, gave notice that all of his held preferred stock was converted in accordance with the Legaloriginal terms. Accordingly, 7,919,017 shares of the Company’s common stock is to be issued to Mr. Speyer. The Company notified the transfer agent on March 19, 2022 of the share issuance, and the issuance of the shares is a matter please see Note 16of administration. Management confirmed with SEC legal counsel that the shareholder rights have transferred at the time of the exercise notice. The Company considers the Common Shares issued and outstanding as of the date of the conversion notice. The Company recognizes the conversion of the preferred stock on Subsequent Events.August 31, 2021 and provides all rights as a common shareholder with regard to said shares to Mr. Speyer, including all voting rights. The Company confirms that there was no inducement to convert the shares and that the correct shares were issued in accordance with the original conversion terms. As of said date, the Company has an accrued dividend liability due to Mr. W. Kip Speyer recorded totaling $691,450.

 

2225

 

BRIGHT MOUNTAIN MEDIA, INC. AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

March 31, 20212022

(Unaudited)

NOTE 12 – PREFERRED STOCK.(unaudited)

 

The Company has authorized 20,000,000 shares of preferred stock with a par value of $0.01 (the “Preferred Stock”), issuable in such series and with such designations, rights and preferences as the board of directors may determine. The Company’s board of directors has previously designated five series of preferred stock, consisting of 10% Series A Convertible Preferred Stock (“Series A Stock”), 10% Series B Convertible Preferred Stock (“Series B Stock”), 10% Series C Convertible Preferred Stock (“Series C Stock”), 10% Series D Convertible Preferred Stock (“Series D Stock”) and 10% Series E Convertible Preferred Stock (“Series E Stock”).

On November 5, 2018, the Company filed Articles of Amendment to Amended and Restated Articles of Incorporation, as amended, which:

returned 1,000,000 shares of previously designated 10% Series B Convertible Preferred Stock, 2,000,000 shares of previously designated 10% Series C Convertible Preferred Stock and 2,000,000 shares of previously designated 10% Series D Convertible Preferred Stock to the status of authorized but undesignated and unissued shares of our blank check preferred stock as there were no shares of any of these series outstanding and no intention to issue any such shares in the future: and

created three new series of preferred stock, 12% Series F-1 Convertible Preferred Stock (“Series F-1”) consisting of 2,177,233 shares, 6% Series F-2 Convertible Preferred Stock (“Series F-2”) consisting of 1,408,867 shares, and 10% Series F-3 Convertible Preferred Stock (“Series F-3”) consisting of 757,917 shares.

 

The designations, rights and preferences of the Series F-1, Series F-2 and Series F-3 are identical, other than the dividend rate, liquidation preference and date of automatic conversion into shares of our common stock. The Series F-1 pays dividends at the rate of 12%12% per annum and automatically converts into shares of our common stock on April 10, 2022. The Series F-2 pays dividends at the rate of 6%6% per annum and automatically converts into shares of our common on July 27, 2022. The Series F-3 pays dividends at the rate of 10%10% per annum and automatically converts into shares of our common stock on August 30, 2022. Additional terms of the designations, rights and preferences of the Series F-1, Series F-2 and Series F-3 include:

 

 the shares have no voting rights, except as may be provided under Florida law;

 the shares pay cash dividends subject to the provisions of Florida law at the dividend rates set forth above, payable monthly in arrears;

 the shares are convertible at any time at the option of the holder into shares of our common stock on a 1:1 basis. The conversion ratio is proportionally adjusted in the event of stock splits, recapitalization or similar corporate events. Any shares not previously converted will automatically convert into shares of our common stock on the dates set forth above;

 the shares rank junior to our 10% Series A Convertible Preferred Stock and our 10% Series E Convertible Preferred Stock;

 in the event of a liquidation or winding up of the Company, the shares have a liquidation preference of $0.50 per share for the Series F-1, $0.50 per share for the Series F-2 and $0.40 per share for the Series F-3; and

 the shares are not redeemable by the Company.

 

On July 18, 2019, the Company filed Articles of Amendment to Amended and Restated Articles of Incorporation, as amended, which:

Approved designation of 2,000,000 shares of the preferred stock as 10% series A-1 Convertible Preferred Stock and authorized the issuance of the Series A-1 Preferred Stock;

Dividends on the Series A-1 Preferred stock are cumulative and payable in cash;
Dividends shall be payable monthly in arrears within fifteen (15) days after the end of the month.

At both March 31, 20212022 and December 31, 2020, there were2021 1,200,000 shares of Series A-1 Stock, 2,500,000125,000 shares of Series E Stock and 4,344,017 shares of Series F Stock issued and outstanding. There are no shares of Series A-1 Stock, Series B Stock, Series B-1 Stock, Series C Stock, Series D or Series DF Stock issued and outstanding.

 

Other designations, rights and preferences of each of series of preferred stock are identical, including (i) shares do not have voting rights, except as may be permitted under Florida law, (ii) are convertible into shares of our common stock at the holder’s option on a one for one basis, (iii) are entitled to a liquidation preference equal to a return of the capital invested, and (iv) each share will automatically convert into shares of common stock five years from the date of issuance or upon a change in control. Both the voluntary and automatic conversion formulas are subject to proportional adjustment in the event of stock splits, stock dividends and similar corporate events.

 

Dividends paid for Convertible Preferred Stock were $0 during the three months ended March 31, 2022 and for Series A-1, E and F Convertible Preferred Stock paid were $1,261 during the three months ended March 31, 2021 and for Series E and F Convertible Preferred Stock were $2021.

23,747 during the three months ended March 31, 2020.

Total preferred stock dividend accrued amounted to $544,932691,450 and $363,460691,861 as of March 31, 20212022 and December 31, 2020,2021, respectively.

 

26

BRIGHT MOUNTAIN MEDIA, INC. AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

March 31, 20212022

(Unaudited)(unaudited)

NOTE 1312COMMON STOCK.

 

A) Stock issued for Cash

 

During the first quarter ofthree months ended March 31, 2022 and 2021, the Company did not sell any of its securities through a private placement.

 

During the first quarter of 2020, the Company sold an aggregate of 5,117,500 units of its securities to 57 accredited investors in a private placement exempt from registration under the Securities Act in reliance on exemptions provided by Section 4(a)(2) and Rule 506(b) of Regulation D resulting in gross proceeds to the Company of $2,558,750. Each unit, which was sold at a purchase price of $0.50, consisted of one share of common stock and 1five-year warrant to purchase one share of common stock at an exercise price of $0.75 per share. Spartan Capital, served as placement agent for the Company in this offering. As compensation for its services, Spartan Capital held back $383,813 for commissions, $165,000 to pay the accrued finder’s fee for the Oceanside acquisition, and $275,000 in other consulting fees, resulting in net cash received by the Company of $1,734,937. The Company issued Spartan Capital Placement Agents Warrants to purchase an aggregate of 511,750 shares of our common stock, including the cash commission and Placement Agent Warrants issued pursuant to the final closing on March 16, 2020 included in the Company’s consolidated statement of changes in shareholders’ equity for the three months ended March 31, 2020.

B) Stock issued for services

 

During the first three months asended March 31, 2022, the Company issued 174,253 shares of our common stock for the following concepts:

SCHEDULE OF COMMON SHARES ISSUED DURING THE PERIOD

  Shares (#)  Value 
Shares issued to Oceanside employees per the acquisition agreement valued at $1.60  174,253  $278,805 
Total  174,253  $278,805 

During the three months ended March 31, 2021, the Company issued a net 504,266 shares of our common stock for the following concepts:

 SCHEDULE OF COMMON SHARES ISSUED DURING THE PERIOD

  Shares (#)  Value 
Options exercised by employees  100,000  $13,900 
Warrants exercised  25,000   10,000 
Shares issued to Oceanside employees per the acquisition agreement valued at $1.60  379,266   606,826 
Total  504,266  $630,726 

In February 2020, the Company issued 650,000 shares of our common stock to Spartan Capital for services rendered during 2019 based on the fair value of date of service, or $1.60 a share valued at $1,040,000.

In February 2020, the Company issued 660,000 shares of our common stock to Spartan Capital for services rendered during 2019 based on the fair value of date of service, or $1.64 a share valued at $1,082,400.

In March 2020, the Company issued 60,000 shares of our common stock to MZHCI, Inc for services rendered during 2020 based on the fair value of date of service, or $1.50 a share valued at $90,000.

 

C) Stock issued for acquisitions

During the three months ended March 31, 2022 and 2021, or the three months ended March 31, 2020, the Company did not make any acquisitions.

 

24

BRIGHT MOUNTAIN MEDIA, INC. AND SUBSIDIARIESD) Stock issued for deemed dividend

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

During the three months ended March 31, 2022 and 2021, the Company did not issue any stock that resulted in a deemed dividend.

(Unaudited)

NOTE 13 – COMMON STOCK (continued).

Stock Option Compensation

 

The Company accounts for stock option compensation issued to employees for services in accordance with FASB ASC Topic 718, “CompensationCompensation – Stock Compensation”Compensation (“ASC 718”). ASC Topic 718 requires companies to recognize in the statement of operations and comprehensive loss the grant-date fair value of stock options and other equity-based compensation issued to employees. The value of the portion of an employee award that is ultimately expected to vest is recognized as an expense over the requisite service periods using the straight-line attribution method. The Company accounts for non-employee share-based awards in accordance with the measurement and recognition criteria of ASU No. 2018- 07,2018-07, Compensation – Stock Compensation (Topic 718): Improvements to Nonemployee Share-Based Payment Accounting.”.The Company estimates the fair value of stock options by using the Black-Scholes option-pricing model.

 

Stock options issued to consultants and other non-employees as compensation for services provided to the Company are accounted for based on the fair value of the services provided or the estimated fair market value of the option, whichever is more reliably measurable in accordance with FASB ASC Topic 505, Equity, and FASB ASC 718, including related amendments and interpretations. The related expense is recognized over the period the services are provided.

27

BRIGHT MOUNTAIN MEDIA, INC. AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

March 31, 2022

(unaudited)

 

On April 20, 2011, the Company’s board of directors and majority stockholder adopted the 2011 Stock Option Plan (the “2011 Plan”), to be effective on January 3, 2011. The Company has reserved for issuance an aggregate of 900,000 shares of common stock under the 2011 Plan. The maximum aggregate number of shares of Company stock that shall be subject to Grants made under the Plan to any individual during any calendar year shall be 180,000 shares. On April 1, 2013, the Company’s board of directors and majority stockholder adopted the 2013 Stock Option Plan (the “2013 Plan”), to be effective on April 1, 2013. The Company has reserved for issuance an aggregate of 900,000 shares of common stock under the 2013 Plan. As of December 31, 2021 and March 31, 2021,2022, 647,000697,000 and 801,000 shares, respectively were remaining under the 2011 Plan for future issuance. As of March 31, 2022 and December 31, 2021, 567,000 shares were remaining under the 2013 Plan for future issuance.

 

On May 22, 2015, the Company’s board of directors and majority stockholder adopted the 2015 Stock Option Plan (the “2015 Plan”), to be effective on May 22, 2015. The Company has reserved for issuance an aggregate of 1,000,000 shares of common stock under the 2015 Plan. As of March 31, 2022 and December 31, 2021, 859,000 shares were remaining under the 2015 Plan for the future issuance.

 

On November 7, 2019, the Company’s board of directors and majority stockholder adopted the 2019 Stock Option Plan (the “2019 Plan”), to be effective on November 7, 2019. The Company has reserved for issuance an aggregate of 5,000,000 shares of common stock under the 2019 Plan. As of March 31, 2022 and December 31, 2021, 4,761,7734,861,773 and 4,261,773 shares, respectively, were remaining under the 2019 Plan for the future issuance.

 

The purpose of the 2011 Plan, 2013 Plan, 2015 Plan and 2019 Plan (the “Plans” are to provide an incentive to attract and retain directors, officers, consultants, advisors and employees whose services are considered valuable, to encourage a sense of proprietorship and to stimulate an active interest of such persons into our development and financial success. Under the 2015 Plan, the Company is authorized to issue incentive stock options intended to qualify under Section 422 of the Code, non-qualified stock options, stock appreciation rights, performance shares, restricted stock and long-term incentive awards. The Company’s board of directors will administer the 2011 Plan until such time as such authority has been delegated to a committee of the board of directors. The material terms of each option granted pursuant to the 2011 Plan by the Company shall contain the following terms: (i) that the purchase price of each share purchasable under an incentive option shall be determined by the Committee at the time of grant, (ii) the term of each option shall be fixed by the Committee, but no option shall be exercisable more than 10 years after the date such option is granted and (iii) in the absence of any option vesting periods designated by the Committee at the time of grant, options shall vest and become exercisable in terms and conditions, consistent with the Plan, as may be determined by the Committee and specified in the Grant Instrument. See note 15 Subsequent events for more information.

 

The Company estimates the fair value of share-based compensation utilizing the Black-Scholes option pricing model, which is dependent upon several variables such as the expected option term, expected volatility of our stock price over the expected option term, expected risk-free interest rate over the expected option term, expected dividend yield rate over the expected option term, and an estimate of expected forfeiture rates.

 

The Company believes this valuation methodology is appropriate for estimating the fair value of stock options granted to employees and directors, which is subject to ASC Topic 718 requirements. These amounts are estimates and thus may not be reflective of actual future results, nor amounts ultimately realized by recipients of these grants. The Company recognizes share-based compensation expense on a straight- line basis over the requisite service period for each award.

 

The expected life is computed using the simplified method, which is the average of the vesting term and the contractual term. The expected volatility is based on an average of similar public company’s historical volatility.volatility as the Company’s stock has limited trading volume history. The risk-free interest rate is based on the U.S. Treasury yields with terms equivalent to the expected term of the related option at the time of the grant. Dividend yield is based on historical trends. While the Company believes these estimates are reasonable, the compensation expense recorded would increase if the expected life was increased, a higher expected volatility was used, or if the expected dividend yield increased.

 

28

BRIGHT MOUNTAIN MEDIA, INC. AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

March 31, 2022

(unaudited)

The Company recorded $68,29428,916 and $36,59568,294 of non-cash stock-based stock option compensation expense for the three months ended March 31, 20212022 and 2020,2021, respectively. The stock option expense for the three months ended March 31, 20212022 and 2020,2021, respectively has been recognized as a component of general and administrative expenses in the accompanying consolidated financial statements.

 

As of March 31, 2021,2022, there were total unrecognized compensation costs related to non-vested share-based compensation arrangements of $419,692124,622 to be recognized through MarchMay 2025.

 

A summary of the Company’s stock option activity during the three months ended March 31, 20212022 is presented below:

SCHEDULE OF STOCK OPTION ACTIVITY

  

Number of

Options

  

Weighted

Average

Exercise

Price

  

Weighted

Average

Remaining

Contractual

Term

  

Aggregate

Intrinsic

Value

 
Balance Outstanding, December 31, 2021  1,415,227  $0.62   6.2  $ 
Granted            
Exercised            
Forfeited            
Expired  (54,000)         
Balance Outstanding, March 31, 2022  1,361,227  $0.62   6.2  $ 
Exercisable at March 31, 2022  678,364  $0.73   3.5  $ 

Summarized information with respect to options outstanding under the option plans at March 31, 2022 is as follows:

SCHEDULE OF OPTIONS OUTSTANDING UNDER OPTION PLANS

  Options Outstanding       

Range or

Exercise Price

 

Number

Outstanding

  

Weighted

Average

Exercise

Price

  

Remaining

Average

Contractual Life

(In Years)

  

Number

Exercisable

  

Weighted

Average

Exercise

Price

 
$0.01 - 0.13  650,000  $0.01   9.4   25,000  $0.01 
$0.14 - 0.24               
$0.25 - 0.49  72,000   0.28   0.9   72,000   0.28 
$0.50 - 0.85  501,000   0.69   3.2   501,000   0.69 
$0.86 - 1.75  138,227   1.64   7.7   80,364   1.63 
                      
Total  1,361,227  $0.44   6.5   678,364  $0.73 

NOTE 13 – RELATED PARTIES.

 

Centre Lane Partners Master Credit Fund II, L.P. (“Center Lane Partners”), who sold the Company the Wild Sky business in June 2020 has partnered and assisted the Company from a liquidity perspective during 2021 and through the three months ended March 31, 2022. This relationship has been determined to qualify as a related party. A related party is a party that can exercise significant influence over the Company in making financial and/or operating decisions.

29

BRIGHT MOUNTAIN MEDIA, INC. AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

March 31, 20212022

(Unaudited)(unaudited)

NOTE 13 – COMMON STOCK (continued).

  

Number of

Options

  

Weighted

Average

Exercise

Price

  

Weighted

Average

Remaining

Contractual

Term

  

Aggregate

Intrinsic

Value

 
Balance Outstanding, December 31, 2020  1,375,227  $0.76   4.1  $3,201,237 
Granted  100,000   0.33   9.3   276,213 
Exercised  (100,000)         
Forfeited  (100,000)         
Expired  (310,000)         
Balance Outstanding, March 31, 2021  965,227  $0.22   2.7  $3,477,450 
Exercisable at March 31, 2021  668,432  $0.673   4.0  $886,942 

Summarized information with respect to options outstanding under the option plans at March 31, 2021 is as follows:

SCHEDULE OF OPTIONS OUTSTANDING UNDER OPTION PLANS

   Options Outstanding       

Range or

Exercise Price

  

Number

Outstanding

  

Weighted

Average

Exercise

Price

  

Remaining

Average

Contractual Life

(In Years)

  

Number

Exercisable

  

Weighted

Average

Exercise

Price

 
$0.14 - $0.24   -  $0.00   -   -  $0.00 
 0.25 - 0.49   126,000   0.28   1.5   126,000   0.28 
 0.50 - 0.85   501,000   0.69   4.2   498,500   0.69 
 0.86 - 1.75   138,227   1.64   8.7   43,932   1.62 
 1.76 - 2.10   100,000   2.10   9.3      0.00 
 2.11 - 3.05   100,000   3.05   9.3      0.00 
                       
Total   965,227  $1.16   5.6   668,432  $0.67 

NOTE 14 – RELATED PARTIES.

During November 2018, Mr. W. Kip Speyer, the Company’s Chairman of the Board, entered into two convertible note agreements with the company totaling $80,000. These notes have a conversion price of $0.40 per share and resulted in the recognition of a beneficial conversion feature recorded as a debt discount. These notes payable total $43,180 and $39,728 at March 31, 2021 and December 31, 2020. The notes are reported net of their unamortized debt discount of $36,820 and $40,272 as of March 31, 2021 and December 31, 2020, respectively.

During the three months ended March 31, 2021 and 2020 we paid cash dividends on the outstanding shares of the Company’s Series E and F Preferred Stock of $0 and $23,747, respectively held by affiliates of the Company.

On July 31, 2019, the Company executed a Share Exchange Agreement and Plan of Merger (the “Oceanside Merger Agreement”) with Slutzky & Winshman Ltd., an Israeli company (“Oceanside”) and the shareholders of Oceanside (the “Oceanside Shareholders”). The merger closed on August 15, 2019, and the Company acquired all of the outstanding shares of S&W. Pursuant to the terms of the Merger Agreement, we issued 12,513,227 shares valued at $20,021,163 to owners and employees of Oceanside and contingent consideration of $750,000 paid through the delivery of unsecured, interest free, one and two year promissory notes (the “Closing Notes”). At the time of the acquisition and under ASC 805, these Closing Notes were recorded ratably as compensation expense into the statement of operations over the 24-month term and an accrued payable is being recognized over the same period. As of August 15, 2020, the Company did not make payment on the 1st closing notes and thereby defaulted on its obligation and the 2nd closing note accelerated to become payable as of August 15, 2020. Upon default, the closing notes accrue interest at a 1.5% per month rate, or 18% annual rate. For the three months ended March 31, 2021, $33,288 of interest expense-related party was recorded.

NOTE 15 – INCOME TAXES.

The Company recorded $0 tax provision for the three months ending March 31, 2021, due in large part to its expected tax losses for the year and maintaining a full valuation allowance against its net deferred tax assets.

At March 31, 2021 and December 31, 2020, the Company had 0 unrecognized tax benefits or accrued interest and penalties recorded. No interest and penalties were recognized during the three months ending March 31, 2021.

BRIGHT MOUNTAIN MEDIA, INC. AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

March 31, 2021

(Unaudited)

NOTE 16 – SUBSEQUENT EVENTS.

As disclosed in Note 10, the Company obtained the forgiveness of the Wild Sky PPP Loan in whole. Further, on May 26, 2021, the Company applied for the Bright Mountain PPP Loan to be forgiven by the SBA in whole or in part and on July 16, 2021, the Company obtained the forgiveness of the Bright Mountain PPP Loan in whole.

 

On April 26, 2021, the Company and certain of its subsidiaries entered into a First Amendment to Amended and Restated Senior Secured Credit Agreement (the “First Amendment to Credit Agreement”Amendment”). The Company and its subsidiaries are parties to a credit agreement between itself and Centre Lane Partners Master Credit Fund II, L.P. (“Center Lane Partners”) as Administrative Agent and Collateral Agent dated June 5, 2020 (the “Credit Agreement”). The Credit Agreement was amended to permit the Company to raise up to $6,000,000 of total cash proceeds from the sale of its preferred stock prior to December 31, 2021 without having to make a mandatory prepayment of the loans (the “Loans”) under the Credit Agreement. The interest rate on the Loans after April 26, 2021 was increased to 10.00%10.00% per annum from 6.00%6.00%, which can continue to be paid in-kind in lieu of cash payment. The Credit Agreement was further amended to permit the Company to provide audited financial statements for the year ended December 31,2020 on or before June 14, 2021. In addition, the Company may issue up to $800,000 in dividends from the previous limit of $500,000 per annum. In addition, the Company has issued 150,000 common shares to Centre Lane Partners as part of this transaction. This term loan shall be repaid by June 30, 2025, with payments of 2.5% of outstanding principal beginning on June 30, 2023.

 

DuringOn May 26, 2021, the Company settledand certain of its subsidiaries entered into a Second amendment to the Amended and Restated Senior Secured Credit Agreement between itself and Centre Lane Partners (“the Second Amendment”). The Company and its subsidiaries are parties to a credit agreement between itself and Centre Lane Partners as Administrative Agent and Collateral Agent dated June 5, 2020, as amended the Credit Agreement. The Credit Agreement was amended to provide for an additional loan amount of $1.5 million, in the aggregate. This term loan shall be repaid by June 30, 2025, with payments of 2.5% of outstanding debt with Encoding.com, Inc.principal beginning on June 30, 2023. In addition, and as part of the transaction, there is an Exit Fee (“Encoding”the Exit Fee”) was a former digital media customertotaling $0.750 million which will be added and capitalized to the principal amount of MediaHouse. Encoding had a long overdue outstanding receivable from MediaHouse’s predecessor company, Inform, Inc. MediaHouse did not assume the liability at acquisition.original loan and the original loan terms apply. In 2020,addition, the Company has issued 3.0 million common shares to Centre Lane Partners as part of this transaction.

On August 12, 2021, the Company and Encoding agreedcertain of its subsidiaries entered into a Third amendment to settle the overdue receivable through Amended and Restated Senior Secured Credit Agreement between itself and Centre Lane Partners (“the Third Amendment”). The Company and its subsidiaries are parties to a credit agreement between itself and Centre Lane Partners as Administrative Agent and Collateral Agent dated June 5, 2020, as amended the Credit Agreement. The Credit Agreement was amended to provide for an additional loan amount of $0.5 million, in the aggregate. This term loan shall be repaid by June 30, 2025, with payments of 2.5% of outstanding principal beginning on June 30, 2023. In addition, and as part of the transaction, there is an Exit Fee (“the Exit Fee”) totaling $0.250 million which will be added and capitalized to the principal amount of the original loan and the original loan terms apply. In addition, the Company has issued 2.0 million common shares to Centre Lane Partners as part of this transaction.

On August 31, 2021, the Company and certain of its subsidiaries entered into a Fourth amendment to the Amended and Restated Senior Secured Credit Agreement between itself and Centre Lane Partners (“the Fourth Amendment”). The Company and its subsidiaries are parties to a credit agreement between itself and Centre Lane Partners as Administrative Agent and Collateral Agent dated June 5, 2020, as amended the Credit Agreement. The Credit Agreement was amended to provide for an additional loan amount of $1.1 million, in the aggregate. This term loan shall be repaid by June 30, 2025, with payments of 2.5% of outstanding principal beginning on June 30, 2023. In addition, and as part of the transaction, there is an Exit Fee (“the Exit Fee”) totaling $0.550 million which will be added and capitalized to the principal amount of the original loan and the original loan terms apply. There was no issuance of common shares as part of this amendment.

175,000

On October 8, 2021, the Company and certain of its subsidiaries entered into a Fifth amendment to the Amended and Restated Senior Secured Credit Agreement between itself and Centre Lane Partners (“the Fifth Amendment”). The Company and its subsidiaries are parties to a credit agreement between itself and Centre Lane Partners as Administrative Agent and Collateral Agent dated June 5, 2020, as amended the Credit Agreement. The Credit Agreement was amended to provide for an additional loan amount of $725,000, in the aggregate. This term loan shall be repaid by June 30, 2025, with payments of 2.5% of outstanding principal beginning on June 30, 2023. warrantsIn addition, and as part of the transaction, there is an Exit Fee (“the Exit Fee”) totaling $800,000 which will be added and capitalized to purchase Company stock with a $1.00 exercise price. This is recorded as an accrued liability asthe principal amount of December 31, 2020the original loan and the warrants were issuedoriginal loan terms apply. There was no issuance of common shares as part of this amendment.

On November 5, 2021, the Company and certain of its subsidiaries entered into a Sixth amendment to the Amended and Restated Senior Secured Credit Agreement between itself and Centre Lane Partners (“the Sixth Amendment”). The Company and its subsidiaries are parties to a credit agreement between itself and Centre Lane Partners as Administrative Agent and Collateral Agent dated June 5, 2020, as amended the Credit Agreement. The Credit Agreement was amended to provide for an additional loan amount of $800,000, in Maythe aggregate. This term loan shall be repaid by June 30, 2025, with payments of 2.5% of outstanding principal beginning on June 30, 2023. In addition, and as part of the transaction, there is an Exit Fee (“the Exit Fee”) totaling $800,000 which will be added and capitalized to the principal amount of the original loan and the original loan terms apply. This amendment required the Company to issue 7,500,000 shares of the Company’s common stock to Centre Lane Partners prior to November 30, 2021.

 

30

Between May 26,

BRIGHT MOUNTAIN MEDIA, INC. AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

March 31, 2022

(unaudited)

On December 23, 2021, the Company and certain of its subsidiaries entered into a Seventh amendment to the Amended and Restated Senior Secured Credit Agreement between itself and Centre Lane Partners (“the Seventh Amendment”). The Company and its subsidiaries are parties to a credit agreement between itself and Centre Lane Partners as Administrative Agent and Collateral Agent dated June 5, 2020, as amended the Credit Agreement. The Credit Agreement was amended to provide for an additional loan amount of $500,000, in the aggregate. This term loan shall be repaid by June 30, 2025, with payments of 2.5% of outstanding principal beginning on June 30, 2023. In addition, and as part of the transaction, there is an Exit Fee (“the Exit Fee”) totaling $500,000 which will be added and capitalized to the principal amount of the original loan and the original loan terms apply. There was no issuance of common shares as part of this amendment.

On January 26, 2022, the Company and certain of its subsidiaries entered into sevenan Eighth amendment to the Amended and Restated Senior Secured Credit Agreement between itself and Centre Lane Partners (“the Eighth Amendment”). The Company and its subsidiaries are parties to a credit agreement between itself and Centre Lane Partners as Administrative Agent and Collateral Agent dated June 5, 2020, as amended the Credit Agreement. The Credit Agreement was amended to provide for an additional loan amount of $350,000, in the aggregate. This term loan shall be repaid by June 30, 2025, with payments of 2.5% of outstanding principal beginning on June 30, 2023. In addition, and as part of the transaction, there is an Exit Fee (“the Exit Fee”) totaling $350,000 which will be added and capitalized to the principal amount of the original loan and the original loan terms apply. There was no issuance of common shares as part of this amendment.

On February 11, 2022, the Company and certain of its subsidiaries entered into a Ninth amendment to the Amended and Restated Senior Secured Credit Agreement between itself and Centre Lane Partners (“the Ninth Amendment”). The Company and its subsidiaries are parties to a credit agreement between itself and Centre Lane Partners as Administrative Agent and Collateral Agent dated June 5, 2020, as amended the Credit Agreement. The Credit Agreement was amended to provide for an additional loan amount of $250,000, in the aggregate. This term loan shall be repaid by June 30, 2023. In addition, and as part of the transaction, there is an Exit Fee (“the Exit Fee”) totaling $12,500 which will be added and capitalized to the principal amount of the original loan and the original loan terms apply. There was no issuance of common shares as part of this amendment. Per the tenth amendment to the Amended and Restated Senior Secured Credit Agreement between itself and Centre Lane Partners, the interest rate on this term loan was increased to 12% from 10%

On March 11, 2022, the Company and certain of its subsidiaries entered into a Tenth amendment to the Amended and Restated Senior Secured Credit Agreement between itself and Centre Lane Partners (“the Tenth Amendment”). The Company and its subsidiaries are parties to a credit agreement between itself and Centre Lane Partners as Administrative Agent and Collateral Agent dated June 5, 2020, as amended the Credit Agreement. The Credit Agreement was amended to provide for an additional loan amount of $300,000, in the aggregate. This term loan shall be repaid by June 30, 2023. In addition, and as part of the transaction, there is an Exit Fee (“the Exit Fee”) totaling $15,000 which will be added and capitalized to the principal amount of the original loan and the original loan terms apply. There was no issuance of common shares as part of this amendment. Additionally, per the Tenth Amendment, the original loan and amendments one through eight now have maturity dates of June 30, 2025, with payments of 2.5% of outstanding principal beginning on June 30, 2023. Amendments nine through fourteen have a maturity date of June 30, 2023.

On March 25, 2022, the Company and certain of its subsidiaries entered into an Eleventh amendment to the Amended and Restated Senior Secured Credit Agreement between itself and Centre Lane Partners (“the Eleventh Amendment”). The Company and its subsidiaries are parties to a credit agreement between itself and Centre Lane Partners as Administrative Agent and Collateral Agent dated June 5, 2020, as amended the Credit Agreement. The Credit Agreement was amended to provide for an additional loan amount of $500,000, in the aggregate. This term loan shall be repaid by June 30, 2023. In addition, and as part of the transaction, there is an Exit Fee (“the Exit Fee”) totaling $25,000 which will be added and capitalized to the principal amount of the original loan and the original loan terms apply. There was no issuance of common shares as part of this amendment. See Note 15 for amendments to the Amended and Restated Senior Secured Credit Agreement subsequent to March 31, 2022.

31

BRIGHT MOUNTAIN MEDIA, INC. AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

March 31, 2022

(unaudited)

The accumulated gross debt discount as of March 31, 2022 and December 31, 2021 totaled $8,626,871 and $8,200,476, respectively and will be amortized into the condensed consolidated statement of operations and comprehensive loss and included in the interest expense – related party over the remaining life of the loan or until the next debt modification or extinguishment is determined. Interest expense for note payable to related party for the three months ended March 31, 2022 and 2021 was $804,129 and $255,506, respectively.

The total related party debt owed to Centre Lane Partners was $28,136,564 and $26,334,064 as of March 31, 2022 and December 31, 2021, respectively. The debt owed to Centre Lane Partners is reported net of their unamortized debt discount of $4,026,510 and $3,853,822 as of March 31, 2022 and December 31, 2021, respectively. For further clarification, please see Note 9, Notes Payable.

As discussed in Note 9, notes payable to the CEO amounted to $57,181 and $53,729 as of March 31, 2022 and December 31, 2021, respectively, and are reported net of their unamortized debt discount of $22,819 and $26,271 as of March 31, 2022 and December 31, 2021, respectively. See Note 9 further discussion on these notes payable.

During the three months ended March 31, 2022 and 2021, we paid cash dividends on the outstanding shares of the Company’s Series E and F Preferred Stock of $0 and $1,261, respectively, held by affiliates of the Company.

The unsecured and interest free Closing Notes of $750,000 related to the Oceanside acquisition were recorded ratably as compensation expense into the condensed consolidated statement of operations and comprehensive loss over the 24-month term and an accrued payable is being recognized over the same period. As of August 15, 2020, the Company did not make payment on the First Closing Note and thereby defaulted on its obligation and the Second Closing Note accelerated to become payable as of August 15, 2020. Upon default, the Closing Notes accrue interest at a 1.5% per month rate, or 18% annual rate. As a result, there was a total charge of $300,672 recorded during the third quarter of 2020 which was $250,000 of compensation expense and $50,672 of interest expense-related party. For the three months ended March 31, 2022 and 2021, $33,288 of interest expense-related party was recorded.

NOTE 14 – INCOME TAXES.

The Company recorded $0 tax provision for the three months ended March 31, 2022 and 2021, due in large part to its expected tax losses for the year and maintaining a full valuation allowance against its net deferred tax assets.

At March 31, 2022 and December 31, 2021, the Company had 0 unrecognized tax benefits or accrued interest and penalties recorded. No interest and penalties were recognized during the three months ended March 31, 2022 and 2021.

NOTE 15 – SUBSEQUENT EVENTS.

Between April 15, 2022 and June 10, 2022, the Company and certain of its subsidiaries entered into three amendments to the Amended and Restated Senior Secured Credit Agreement between itself and Centre Lane Partners Master Credit Fund II, L.P. (“Centre Lane Partners”). The Company and its subsidiaries are parties to a credit agreement between itself and Centre Lane Partners as Administrative Agent and Collateral Agent dated June 5, 2020, as amended (the “Credit Agreement”). The Credit Agreement was amended to provide for an additional loan amount of $5.4751.3 million, in the aggregate. This term loan shall be repaid by February 15, 2022.matures on June 30, 2023. In addition, and as part of the transaction, there is an Exit Fee (“the Exit Fee”) totaling $3.56265 millionthousand which will be added and capitalized to the principal amount of the original loanterm loan.

On April 14, 2022, the Board of Directors of the Company and the original loan terms apply. In addition,Compensation Committee of the Company has issuedBoard adopted and approved the 2022 Bright Mountain Media Stock Option Plan (the “Stock Option Plan”). The Stock Option Plan will be presented for stockholder approval at the Company’s 2022 Annual Meeting of Stockholders. The Stock Option Plan provides for the grants of awards to eligible employees, directors and consultants in the form of stock options. stock. The Stock Option Plan is the successor to the Company’s prior stock option plans and accordingly no new grants will be made under the prior plans from and after the date hereof. The Stock Option Plan is a term of 12.510 millionyears and authorizes the issuance of up to 22,500,000 shares of the Company’s common shares to Centre Lane Partners as part of these transactions.stock.

 

On June 28, 2021 Bright Mountain Media, Inc (the “Company”) issued a press release that effective at the close of business on June 30, 2021, Bright Mountain Media, Inc’s., common stock (“BMTM”) ceased trading on the OTCQB and its shares began trading on the OTC Pink Market on July 1, 2021. The common stock will continue to trade with the symbol BMTM. Furthermore, on September 28, 2021, Bright Mountain Media, Inc. shares of common stock began trading on the Expert Market from the OTC Pink Sheets. The Company’s Common Stock will continue to be on the Expert Market until such time as14, 2022, the Company has become current in its filings with the Securities and Exchange Commission at which point it will seek to have its shares restoredsigned a second lease addendum (“Second Addendum”) to the OTC markets.lease for the Boca Raton headquarters office space with approximately 4,500 square feet. The new lease term is for five years beginning upon completion of improvements to the office space by the Landlord. For the interim period from signing of the Second Addendum to the completion of the improvements (estimated at approximately 2 months), the monthly rent will be $7,719. Thereafter, for the 1st year, the cash rent will be $11,893 per month. Rent increases yearly at 3% from years two through five.

 

On August 31, 2021, the Company’s Chairman of the Board, W. Kip Speyer, converted his preferred shares into common shares of the Company. In that transaction, he converted 7,919,017 preferred shares into 7,919,017 common shares of the Company. As of said date, the Company has an accrued dividend liability due to Mr. W. Kip Speyer recorded totaling $695,773.

2732

BRIGHT MOUNTAIN MEDIA, INC. AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

March 31, 2021

(Unaudited)

NOTE 16 – SUBSEQUENT EVENTS. (continued)

On September 22, 2021, the Company entered into a Share Issuance Settlement with Spartan Capital Securities, LLC (“Spartan”). Under the terms of the Agreement, the Company agreed to issue a total of 10,398,700 of its common stock (the “Shares”) to seventy-five accredited investors who participated in the Company’s Private Placement Offering, which began in November 2019 and was completed in August 2020 (the “Private Placement”). As previously disclosed, under the terms of Private Placement, if the Company did not file a listing application of its common stock on the NYSE American Exchange within an agreed time period after the Company had received at least $1,500,000 of net proceeds, contemplated by the Placement Agent Agreement (the “Listing Application Deadline”) and obtained listing approval from the NYSE American within a 120 days from the Listing Application Deadline the Company would issue to each Investor in such Offering an additional share of common stock provided that if the Listing was not obtained by Listing Approval Deadline, the Listing Approval Deadline would be extended for so long and to the extent that the Company could demonstrate to Spartan’s reasonable satisfaction that it has used and continuing to use good faith efforts to obtain Listing Approval. The Company believes it has acted in good faith, but in order to avoid protracted and expensive litigation as to whether the Company was obligated to issue the Shares to the private placement investors, and without admitting or denying that the Company had any such obligation, the Company has agreed to issue the Shares to the private placement investors as set forth above.

Effective December 1, 2021, the Company appointed Mr. Matthew Drinkwater as its new Chief Executive Officer (CEO). Mr. Drinkwater joins the Company with an extensive track record of adding value to the companies he has worked for over his professional career in several key senior executive and sales roles at companies such as buzzfeed, twitter, groupon inc., yahoo and america online (aol). Mr. W. Kip Speyer will remain with the Company in his role of Chairman of the Board and transition his CEO role to Mr. Drinkwater.

On December 3, 2021, the Company received formal notification that an event of default had occurred under the Closing Notes as part of the Oceanside acquisition that was later followed up with a notice of summons in a civil action on December 28, 2021 by the Oceanside selling shareholders. The Company is reviewing its obligations under the Notes.

During January 2022, the Company entered into a settlement agreement related to the legal proceeding from Note 11 with Synacor. The agreement obligates the Company to pay $12,000 per month beginning January 24, 2022 for 12 consecutive months and then a final one-time payment in the amount of $40,000 to be paid on or before January 24, 2023. Notwithstanding, the Company has an early settlement option to pay-off the obligation with a discount if it pays $160,000 to Synacor on or before September 1, 2022, which amount shall be inclusive of the monthly installments previously mentioned prior to the date when early settlement payment is transmitted to Synacor.

On January 14, 2022, the Board of Directors nominated and elected Mr. Matthew Drinkwater, the Company’s Chief Executive Officer to the Board of Directors of the Company.

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ITEM 2. MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS.

 

The following discussion of our unaudited condensed consolidated financial condition and results of operations for the three months ended March 31, 20212022 and 20202021 should be read in conjunction with the unaudited condensed consolidated financial statements and the notes to those statements that are included elsewhere in this report. Our discussion includes forward-looking statements based upon current expectations that involve risks and uncertainties, such as our plans, objectives, expectations and intentions. Actual results and the timing of events could differ materially from those anticipated in these forward-looking statements as a result of a number of factors, including those set forth later in this report under Part II, Item 1A. in Item 1A. Risk Factors in our Annual Report on Form 10-K for the year ended December 31, 20202021 as filed with the Securities and Exchange Commission on December 23, 2021June 13, 2022 (the “2020 Form 10-K”) and our other filings with the SEC. We use words such as “anticipate,” “estimate,” “plan,” “project,” “continuing,” “ongoing,” “expect,” “believe,” “intend,” “may,” “will,” “should,” “could,” and similar expressions to identify forward-looking statements. All information in this section for the three months ended March 31, 20212022 and 20202021 is unaudited and derived from the unaudited condensed consolidated financial statements appearing elsewhere in this report; unless otherwise noted, all information for the year ended December 31, 20202021 is derived from our audited consolidated financial statements appearing in the 2020 10-K.2021 Form 10-K as filed with the SEC on June 13, 2022.

 

Executive Overview of First Quarter 20212022 Results

 

Our key user metrics and financial results for the first quarter of 2022, for the three months ended March 31, 2021,2022, are more fully discussed and described herein and should be read in context with the disclosure on this page. The first quarter results are as follows:

 

User metrics:

 

 Quarterly ad impressions delivered were approximately 1.2 billion in the first quarter of 2021 and approximately 1.51.1 billion for the three months ended March 31, 2020;2022 and 2021.

 

First quarter 20212022 financial results:

 

 Advertising revenue increased 5.7%44% in the three months ended March 31, 20212022 from the same period of 2020;2021.
   
 Gross profit increased 131.0%71% in the three months ended March 31, 20212022 from the same period of 2020;2021.
   
 Selling, general and administrative expenses increased 19.5%decreased 9% in the three months ended March 31, 20212022 from the same period of 2020;2021.
   
 Included within theselling, general, and administrative expenses for the three months ended March 31, 20212022 are $396,266$396,267 of non-cash amortization of the intangible assets,, $88,155 and $48,428 of non-cash compensation expense related to issuance of BMTM shares to employees of Oceanside per the original acquisition agreement, $10,000 of stock compensation for a warrant exercise from Spartan Capital employee, and $68,294 of stock option basedstock-based compensation. Included within the expenses for the three months ended March 31, 2020 are $952,622 of non-cash amortization of the intangible assets, $442,500 of non-cash expenses associated with the equity raise, and $281,618 of acquisition related audit and consulting fees, and $36,595 of stock based compensation;
   
 Net cash used in operating activities was $(222,093) for the first three months of 2021 as compared to $(1,369,272)($1,241,624) for the three months of 2020.ended March 31, 2022 as compared to ($222,093) for the three months ended March 31, 2021.

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Overview

 

Bright Mountain Media, Inc. is an end-to-end digital media and advertising services platform, efficiently connecting brands with targeted consumer demographics. Through the removal of middlemen in the advertising services process, Bright Mountain Media efficiently connects brands with targeted consumer demographics while maximizing revenue to publishers. Bright Mountain Media’s assets include the Bright Mountain, LLC ad network, MediaHouse (f/k/a NDN), Oceanside (f/k/a S&W Media), Wild Sky Media and 24 owned and/or managed websites.

 

We generate revenue sales of advertising services which generate revenue from advertisements (ad impressions) placed on our owned and managed sites, as well as from advertisements we place on partner websites, for which we earn a share of the revenue. We also generate advertising services revenue from facilitating the real-time buying and selling of advertisements at scale between networks of buyers, often called DSPs (Demand Side Platforms) and sellers, often called SSPs (Supply Side Platforms).

 

When fully developed Bright Mountain’s full suite of advertising solutions will include:

 

 The ability for advertisers to purchase advertising space on a variety of digital publications;
   
 Leading targeting technology, allowing advertisers to pinpoint their marketing efforts to reach geo-targeted, specific demographics across desktop, tablet, and mobile devices;
   
 The ability to handle any ad format, including video, display, and native advertisements;
   
 Ad serving and self-service features for publishers and advertisers; and
   
 Server-to-server integration with other advertiser and publisher platforms for extremely quick transactions and ad deployments.

 

Bright Mountain’s platform will be a marketplace for publishers and advertisers where they will be able to choose from various features to maximize their earning potential. Advertisers have the ability to directly target desired demographics on publisherspublishers’ sites through our platform. Publishers will be able to select a variety of ad units for their video, mobile, display and native advertisements, and have the ability to create their own unique ad formats.

 

We have begun expansion with the recent acquisition of Wild Sky Media. Wild Sky Media offers massive global reach through hyper-engaging content and multicultural audiences. This is achieved through their six websites focusing on parenting and lifestyle brands. The websites include Mom.com, Cafemom.com, LittleThings.com, mamaslatinas.com, revelist.com, and babynamewizard.com.

 

Key initiatives

 

Our growth strategy is based upon:

 

 completing and launching the Bright Mountain Media advertising solutions marketplace;
   
 expanding our sales revenues through organic growth;
   
 continuing to pursue acquisition candidates that are strategic to our business plan;
   
 evaluating expenses attributed to our non-strategic business lines; and
   
 continuing to automate our processes and reduce overhead where possible without impacting our customer experienceexperience.

 

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Results of operations

 

Revenues, Cost of Revenue, and Gross Profit Margins, selling, general and administrative expenses, and other income (expense)

 

 For the Three Months Ended March 31,  For the Three Months Ended March 31, 
 2021  2020   Change  % Change  2022  2021  Change  % Change 
                  
Advertising revenues $2,399,720  $2,270,186  $129,534   5.7% $3,459,164  $2,399,720  $1,059,444   44%
Cost of revenue $1,366,843  $1,823,082  $(456,239)  (25.0%)
Total cost of revenue $1,690,615  $1,366,843  $323,772   24%
Gross Profit $1,032,877  $447,104  $585,773   131.0% $1,768,549  $1,032,877  $735,672   71%
Gross profit margin as a percentage of advertising revenues  43.0%  19.7%          51.1%  43.0%        

 

Our advertisingAdvertising revenue for the first quarter of 2021three months ended March 31, 2022 was 5.7%44% higher than the comparable period in 2020. Approximately $1,590,625 of2021. The main reason for the 2021increase was higher programmatic revenue is attributable to the acquisition ofat our Wild Sky Media which occurred on June 1, 2020. Our legacy revenues decreased approximately $1,461,091 due to decreased advertising spend in key industries due to the COVID-19 virus which affected our legacy businesses, as well as a negative impact from our MediaHouse operation since we restructured it at the end of 2020.and BMLLC businesses.

 

We incur costs of sales associated with the advertising revenue. These costs include revenue share payments to media providers and website publishers. Approximately $689,643 of the 2021 cost of revenue is attributable to the acquisition of Wild Sky Media which occurred on June 1, 2020 and is not in the comparable period ending March 31, 2020. As such, theOur gross profit margin excluding Wild Sky,percentage increased 810 basis points (51.1% versus 43.0%) for the three months ended March 31, 2022 compared to the comparable prior period, over period would have decreasedmainly due to 16.3% versus 19.7% mainly driven by lower sales volume. The digital publishinghigher margins in our programmatic business has generally higher gross margins thandue to the Advertising Network business.increased use of our proprietary RTB exchange platform which eliminates the use of third parties and the increase of new clients with improved margins.

Selling, General and Administrative Expenses

 

 For the Three Months Ended March 31,  For the Three Months Ended March 31, 
 2021  2020  $ Change  % Change  2022  2021  $ Change  % Change 
                  
Selling, general and administrative expense $4,274,434  $3,575,850  $698,584   19.5% $3,887,359  $4,274,434  $(387,075)  (9)%
Selling, general and administrative as a percentage of total revenue  178.1%  157.5%        
Selling, general and administrative expense as a percentage of total revenue  112.4%  178.1%        

 

Selling, general and administrative costs increaseddecreased approximately $2,059,749$387,075, or (9%) for the three months ended March 31, 2022 compared to the same period in 2021, mainly due to the operating activities of Wild Sky Media, which are not reflectedreduced costs related to some reductions in the prior period expenses. The Company also has increased its expenses associated with amortization of intangibles of approximately $381,465 with the acquisition of Wild Sky Media, which closed on June 1, 2020.headcount throughout our operations, and professional fees.

 

Selling, general and administrative expenses are expected to increase as we execute our planned growth strategy of launching and operating the Bright Mountain Media ad exchange network which will include additional administrative support. Subject to the availability of additional working capital, the Company also intends to add administrative staff to its accounting department to improve controls over its accounting and reporting processes. As the Company expands the size of the accounting department, theits use of consultants is expected to decrease.

Other income, net

  For the Three Months Ended March 31, 
  2022  2021  $ Change  % Change 
                 
Other income, net $1,953  $1,532,282  $(1,530,329)  (100)%

Other income decreased approximately $1,530,329, or (100%) for the three months ended March 31, 2022 compared to the same period in 2021, mainly due to reduced PPP loan forgiveness by $865,195 and increased interest expense – related party of $804,129.

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Non-GAAP financial measure

 

We report adjusted EBITDA as a supplemental measure to U.S. generally accepted accounting principles (“GAAP”). This measure is one of the primary metrics by which we evaluate the performance of our business, on which our internal budgets are based. We believe that investors have access to, and we are obligated to provide, the same set of tools that we use in analyzing our results. This non-GAAP measure should be considered in addition to results prepared in accordance with GAAP but should not be considered a substitute for or superior to GAAP results. We endeavor to compensate for the limitations of the non-GAAP measure presented by providing the comparable GAAP measure with equal or greater prominence and description of the reconciling items, including quantifying such items to derive the non-GAAP measure. We encourage investors to examine the reconciling adjustments between the GAAP and non-GAAP measure.

 

Our adjusted EBITDA is defined as operating income/loss excluding:

 

 non-cash stock option compensation expense;
 depreciation;
 equity raise expenses;
 professional fees;
 acquisition-related items consisting of amortization expense and impairment expense;
 interest; and
 amortization on debt discount.

 

We believe this measure is useful for analysts and investors as this measure allows a more meaningful year-to-year comparison of our performance. Moreover, our management uses this measure internally to evaluate the performance of our business as a whole. The above items are excluded from adjusted EBITDA measure because these items are non-cash in nature, and we believe that by excluding these items, adjusted EBITDA corresponds more closely to the cash operating income/loss generated from our business. Adjusted EBITDA has certain limitations in that it does not take into account the impact to our statement of operations and comprehensive loss of certain expensesexpenses.

 

The following is an unaudited reconciliation of net (loss) to adjusted net (loss) and Adjusted EBITDA for the periods presented:

 

 

For the Three Months Ended

March 31,

  

For the Three Months Ended March 31,

 
 2021  2020  2022  2021 
          
Net loss $(1,709,275) $(3,119,991)
Net (loss) before tax $(2,116,857) $(1,709,275)
plus:                
Stock compensation expense  170,048   36,595   145,665   170,048 
Depreciation expense  18,047   5,253   3,385   18,047 
Amortization expense  396,266   928,199   396,266   396,266 
Gain on debt forgiveness  (1,706,735)  - 
Gain on forgiveness of PPP loan  (841,540)  (1,706,735)
Professional fees  45,000       143,284   45,000 
Amortization on debt discount  3,452   3,490   279,978   3,452 
Bad debt  271,355   - 
Capital raise expenses  261   - 
Interest expense  260,995       13   260,995 
Interest expense – related party  35,288   2,023   839,417   35,288 
 $(2,486,914) $(2,114,431)
Adjusted EBITDA $(878,773) $(2,486,914)

 

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Liquidity and capital resources

 

Liquidity is the ability of a company to generate sufficient cash to satisfy its needs for cash. The following table summarized total current assets, total current liabilities and working capital (deficit) at March 31, 20212022 as compared to December 31, 2020.2021.

 

  March 31,
2021
  December 31,
2020
 
Total current assets $5,136,672  $8,120,422 
Total current liabilities  14,170,051   16,058,220 
Working capital $(9,033,379) $(7,937,798)

The increase in cash is mainly a result of receipts of $1,137,140 from the proceeds of the 2nd tranche of PPP loans during the three months ended March 31, 2021. The decrease in our current assets is mostly reflective of decreases in accounts receivable and prepaid expenses.

  March 31, 2022  December 31, 2021 
Total current assets $4,162,496  $5,257,577 
Total current liabilities  14,314,640   23,069,784 
Net working deficit $(10,152,144) $(17,812,207)

 

As we continue our efforts to grow our business, we expect that our monthly cash operating overhead will continue to increase as we add personnel, although at a lesser rate, and we are not able at this time to quantify the amount of this expected increase. InDuring 2021, we implemented policies and procedures around cash collections to prevent the aging of accounts receivables that waswe experienced in 2020. Cash collection efforts have been successful, and we feel that we have appropriately reserved for uncollectible amounts at March 31, 2021.2022.

 

During February and March 2021, the Company received 2 loantwo loans with proceeds totaling $1,137,140 (the “PPP Loans”) under the 2ndsecond tranche of the Paycheck Protection Program (the “PPP”). The PPP was established under the Coronavirus Aid, Relief, and Economic Security Act (the “CARES Act”) and is administered by the U.S. Small Business Administration.Administration (“SBA”). The Second Bright Mountain and Second Wild Sky PPP Loan is evincedLoans are evidenced by a promissory notenotes (the “Promissory Note”Notes”) with Regions Bank and hasHolcomb Bank, respectively, and have a two-year term and bearsbear interest at a rate of 1.0% per annum. Monthly principal and interest payments are deferred for six months after the date of disbursement. The PPP Loans may be prepaid at any time prior to maturity with no prepayment penalties. The Promissory Note contains customary events of default provisions. Under the terms of the CARES Act, PPP Loanloan recipients can apply for and be granted forgiveness for all or a portion of loans granted under the PPP. On March 23, 2022, the Company obtained PPP forgiveness for the second Wild Sky loan totaling $841,540. No assurance is provided that the Company will obtain forgiveness of the Second Bright Mountain PPP LoanLoans in whole or in part.

 

During January through March 31, 2022, the Company received $1.4 million in debt financing from Centre Lane Partners. The use of the funds was for general working capital needs. During May 26, 2021 and December 31, 2021, the Company received $5.1 million in debt financing from Centre Lane Partners. The use of the funds was for general working capital needs.

Going concern and management’s liquidity plans

 

The accompanying condensed consolidated financial statements have been prepared on a going concern basis, which contemplates the realization of assets and the satisfaction of liabilities in the normal course of business. The Company’s management has evaluated whether there is substantial doubt about the Company’s ability to continue as a going concern and has determined that substantial doubt existed as of the date of the end of the period covered by this report. This determination was based on the following factors: (i) the Company sustained a net lossused cash of $1,709,275 and used net cashapproximately $1.2 million in operating activities of $222,093operations for the three months ended March 31, 2021. The2022; (ii) the Company’s available cash as of the date of this filing will not be sufficient to fund its anticipated level of operations for the next 12 months; (iii) the Company had an accumulated deficitwill require additional financing for the fiscal year ending December 31, 2022 to continue at its expected level of $95,641,355 at March 31, 2021.operations; and (iv) if the Company fails to obtain the needed capital, it will be forced to delay, scale back, or eliminate some or all of its development activities or perhaps cease operations. In the opinion of management, these factors, among others, raise substantial doubt about the ability of the Company to continue as a going concern as of the date of the end of the period covered by this report and for one year from the issuance of these consolidated financial statements.

 

The report of our independent registered public accounting firm on our audited consolidated financial statements at December 31, 20202021 and 20192020 and for the years then ended containscontained an explanatory paragraph regarding substantial doubt of our ability to continue as a going concern based upon our net losses, cash used in operations and accumulated deficit. These factors, among others, raise substantial doubt about our ability to continue as a going concern. Our unaudited condensed consolidated financial statements do not include any adjustments that might result from the outcome of this uncertainty. There are no assurances we will be successful into manage our effortsworking capital deficit, or to generate revenuesmanage our cash versus liabilities, or report profitable operationsour ability to continue obtaining investment capital and loans from related parties and outside investors or to continue as a going concern, in which event investors would lose their entire investment in our company.

 

Our ability to fully implement the Bright Mountain Media Ad Exchange Network and maximize the value of our assets are dependent upon our ability to raise additional capital sufficient for our short-term and long-term growth plans. Historically, we have been dependent upon debt financing and equity capital raises to provide adequate funds to meet our working capital needs. During the three months ended March 31, 2021, we did not raise any debt or equity capital. During the three months ended March 31, 20202022, we raised $2,558,750 through the sale$1,400,000 of our securities in one private placement. debt financing (see Note 13 Related Parties for more information).

While we have engaged a placement agent to assist us in raising capital, the placement agent is acting on a best-efforts basis and there are no assurances we will be successful in raising additional capital during 2022 through the sale of our securities. Any delay in raising sufficient funds will delay the implementation of our business strategy and could adversely impact our ability to significantly increase our revenues in future periods. In addition, if we are unable to raise the necessary additional working capital, absent a significant increase in our revenues, most particularly from our advertising segment, of which there is no assurance, we will be unable to continue to grow our company and may be forced to reduce certain operating expenses to conserve our working capital.

37

 

Summary of cash flows

 

 March 31,  

For the three months ended March 31,

 
 2021  2020  2022  2021 
Net cash (used in) operating activities $(222,093) $(1,369,272) $(1,241,624) $(222,093)
Net cash (used in) provided by investing activities $(6,564) $- 
Net cash used in investing activities $-  $(6,564)
Net cash provided by financing activities $1,040,243  $1,682,282  $1,035,585  $1,040,243 

During the three months ended March 31, 2022, the Company raised $1,400,000 of debt financing which was used primarily to fund our working capital. We used cash primarily to fund our net loss of $2,116,857.

 

During the three months ended March 31, 2021, we used cash primarily to fund our net loss of $1,709,275 for the period.

During the three months ended March 31, 2021 the Company received proceeds of $1,137,140 through the granting of the 2nd tranche of PPP loans from the US Government and paid dividends of $1,261.

 

Critical accounting policies

 

The preparation of financial statements in conformity with GAAP requires management to make estimates and assumptions that affect the reported amount of assets and liabilities, the disclosure of contingent assets and liabilities and the reported amounts of revenue and expenses during the reported periods. The more critical accounting estimates include estimates related to revenue recognition and accounts receivable allowances. We also have other key accounting policies, which involve the use of estimates, judgments and assumptions that are significant to understanding our results, which are described in Note 1 to our unaudited condensed consolidated financial statements appearing elsewhere in this report.

 

Recent accounting pronouncements

 

The recent accounting standards that have been issued or proposed by the FASB or other standards-setting bodies as described in Note 13 appearing earlier in this report that do not require adoption until a future date are not expected to have a material impact on the financial statements upon adoption.

 

All other newly issued accounting pronouncements, but not yet effective, have been deemed either immaterial or not applicable.

 

ITEM 3. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK.

 

Not applicable for a smaller reporting company.

 

ITEM 4. CONTROLS AND PROCEDURES.

 

Evaluation of Disclosure Controls and Procedures. We maintain “disclosure controls and procedures” as such term is defined in Rule 13a-15(e) under Securities Exchange Act of 1934 (the “Exchange Act”). In designing and evaluating our disclosure controls and procedures, our management recognized that disclosure controls and procedures, no matter how well conceived and operated, can provide only reasonable, not absolute, assurance that the objectives of disclosure controls and procedures are met. Additionally, in designing disclosure controls and procedures, our management necessarily was required to apply its judgment in evaluating the cost-benefit relationship of possible disclosure controls and procedures. The design of any disclosure controls and procedures also is based in part upon certain assumptions about the likelihood of future events, and there can be no assurance that any design will succeed in achieving its stated goals under all potential future conditions.

38

 

Based on his evaluation as of the end of the period covered by this report, our Chief Financial Officer concluded that our disclosure controls and procedures were not effective such that the information relating to our company, required to be disclosed in our Securities and Exchange Commission reports (i) is recorded, processed, summarized and reported within the time periods specified in SEC rules and forms and (ii) is accumulated and communicated to our management, including our Chief Executive Officer, to allow timely decisions regarding required disclosure as a result of continuing material weaknesses in our internal control over financial reporting as described in our Annual Report on Form 10-K for the year ended December 31, 2020.2021. A material weakness is a deficiency, or combination of deficiencies, that results in more than a remote likelihood that a material misstatement of annual or interim financial statements will not be prevented or detected.

 

We have implemented changes and will continue to monitor our internal control over financial reporting on an ongoing basis and are committed to taking further action and implementing additional enhancements or improvements, as necessary and as funds allow. We do not, however, expect that the material weaknesses in our disclosure controls will be remediated until such time as we have added to our accounting and administrative staff allowing improved internal control over financial reporting.

 

Changes in Internal Control over Financial Reporting. We have beguncontinue to strategically planningplan changes in our internal control over financial reporting duringthrough this fiscal quarter, Q1 2021.2022.

 

PART II - OTHER INFORMATION

 

ITEM 1. LEGAL PROCEEDINGS.

 

None, except as previously disclosed.

 

ITEM 1A. RISK FACTORS.

 

We incorporate by reference the risk factors disclosed in Part I, Item 1A of our 20202021 Form 10-K subject to the new or modified risk factors appearing below that should be read in conjunction with the risk factors disclosed in such Form 10-K.

 

ITEM 2. UNREGISTERED SALES OF EQUITY SECURITIES AND USE OF PROCEEDS.

 

During the period from January 1, 20212022 through March 31, 2021,2022, Bright Mountain Media, Inc. did not sell any units of itsequity securities.

 

ITEM 3. DEFAULTS UPON SENIOR SECURITIES.

 

None.

 

ITEM 4. MINE SAFETY DISCLOSURES.

 

None.

 

ITEM 5. OTHER INFORMATION.

 

None.

39

 

ITEM 6. EXHIBITS.

 

No. Exhibit Description Form Date Filed Number Herewith
           
31.1 Rule 13a-14(a)/15d-14(a) certification of Principal Executive Officer       Filed
           
31.2 Rule 13a-14(a)/15d-14(a) certification of principal financial and accounting officer       Filed
           
32.1 Section 1350 certification of Principal Executive Officer and principal financial and accounting officer       Filed
           
101.INS Inline XBRL Instance Document       Filed
           
101.SCH Inline XBRL Taxonomy Extension Schema Document       Filed
           
101.CAL Inline XBRL Taxonomy Extension Calculation Linkbase Document       Filed
           
101.DEF Inline XBRL Taxonomy Extension Definition Linkbase Document       Filed
           
101.LAB Inline XBRL Taxonomy Extension Label Linkbase Document       Filed
           
101.PRE Inline XBRL Taxonomy Extension Presentation Linkbase Document       Filed
104Cover Page Interactive Data File (embedded within the Inline XBRL document)

 

40

 

SIGNATURES

 

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.

 

 BRIGHT MOUNTAIN MEDIA, INC.
  
February 7,June 30, 2022By:/s/ Matthew Drinkwater
  

Matthew Drinkwater, Chief Executive Officer,

Principal Executive Officer

   
 By:/s/ Edward A. Cabanas
  

Edward A. Cabanas, Chief Financial Officer, Principal

Financial and Accounting Officer

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