UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

FORM 10-Q

(Mark One)
☒  QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
For the quarterly period ended September 30, 20212022
☐  TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
For transition period from               to
Commission File Number 001-39156

SPROUT SOCIAL, INC.
(Exact name of registrant as specified in its charter)
Delaware
27-2404165
(State or other jurisdiction of
incorporation or organization)
(I.R.S. Employer
Identification No.)
131 South Dearborn St.,Suite 700
Chicago,Illinois
60603
(Address of principal executive offices and zip code)
(866)878-3231
(Registrant's telephone number, including area code)

Securities registered pursuant to Section 12(b) of the Act:
Title of each classTrading SymbolName of each exchange on which registered
Class A Common Stock, $0.0001 par value per shareSPTThe Nasdaq Stock Market LLC

Indicate by check mark whether the Registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the Registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes  ☒  No  
Indicate by check mark whether the Registrant has submitted electronically every Interactive Data File required to be submitted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the Registrant was required to submit such files). Yes ☒  No  
Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, a smaller reporting company, or an emerging growth company. See the definitions of “large accelerated filer,” “accelerated filer,” “smaller reporting company” and “emerging growth company” in Rule 12b-2 of the Exchange Act.
Large accelerated filer  Accelerated filer  
Non-accelerated filerSmaller reporting company 
Emerging growth company  
If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13 of the Exchange Act.
Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act): ☐ Yes ☒ No
As of November 1, 2021,October 31, 2022, there were 45,572,23747,261,729 shares and 8,433,4467,576,582 shares of the registrant’s Class A and Class B common stock, respectively, $0.0001 par value per share, outstanding.



TABLE OF CONTENTS
Page
PART I - FINANCIAL INFORMATION
Item 1.
Item 2.
Item 3.
Item 4.
PART II - OTHER INFORMATION
Item 1.
Item 1A.
Item 2.
Item 5.
Item 6.

1


CAUTIONARY NOTE REGARDING FORWARD-LOOKING STATEMENTS
Statements in this Quarterly Report on Form 10-Q (“Quarterly Report”) not based on historical facts are “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933, as amended (the “Securities Act”), and Section 21E of the Securities Exchange Act of 1934, as amended. These statements include statements about Sprout Social, Inc.’s (“Sprout Social”) plans, objectives, strategies, financial performance and outlook, trends, prospects or future events and involve known and unknown risks that are difficult to predict. As a result, our actual financial results, performance, achievements or prospects may differ materially from those expressed or implied by these forward-looking statements. In some cases, you can identify forward-looking statements by the use of words such as “anticipate,” “believe,” “can,” “continue,” “could,” “estimate,” “expect,” “explore,” “intend,” “long-term model,” “may,” “will,” “estimate,” “continue,” “anticipate,”“might” “outlook,” “intend,“plan,“expect,“potential,” “predict,” “plan,“project,” “should,” “strategy,” “potential” and similar expressions,“target,” “will,” “would,” or the negative of these terms and similar expressions intended to identify forward-looking statements, as they relate to Sprout Social, our business and our management. Forward-looking statements are necessarily based upon estimates and assumptions that, while considered reasonable by Sprout Social and our management based on their knowledge and understanding of the business and industry, are inherently uncertain. These forward-looking statements should not be read as a guarantee of future performance or results, and stockholders should not place undue reliance on forward-looking statements. There are a number of risks, uncertainties and other important factors, many of which are beyond our control, that could cause our actual results to differ materially from the forward-looking statements contained in this Quarterly Report. Such risks, uncertainties and other important factors include, among others, the risks, uncertainties and factors set forth under “Part I—Item 2. Management’s Discussion and Analysis of Financial Condition and Results of Operations” and in our most recent Annual Report on Form 10-K under Part I—Item IA, “Risk Factors” and the risks and uncertainties related to the following:

our ability to attract, retain and grow customers to use our platform and products;
our future financial performance, including our revenue, cost of revenue, gross profit, operating expenses, ability to generate positive cash flow, and ability to achieve and maintain profitability;
the effectsour ability to access third-party APIs and data on favorable terms;
our ability to increase spending of increased competition from our market competitors or new entrants to the market;existing customers;
the evolution of the social media industry, including adapting to new regulations and use cases;
our ability to access third-party application programming interfaces, or APIs,worldwide economic conditions, including the macroeconomic impacts of the COVID-19 pandemic and datathe ongoing conflict between Russia and Ukraine, and their impact on favorable terms;information technology spending;
our ability to innovate and provide a superior customer experience;
our ability to securely maintain customer and other third-party data;
the effects of increased competition from our market competitors or new entrants to the market;
our ability to maintain and enhance our brand;
our estimates of the size of our market opportunities;
our ability to comply with modified or new laws and regulations applying to our business, including privacy and data security regulations;
our ability to successfully enter new markets, manage our international expansion and comply with any applicable laws and regulations;
our ability to maintain, protect and enhance our brand;intellectual property;
2


our estimates of the size of our market opportunities;
the attraction and retention of qualified employees and key personnel;
our ability to effectively manage our growth and future expenses;
2


the sufficiency of our cash to meet our liquidity needs and our ability to raise additional capital on favorable terms or at all;
our ability to maintain, protect and enhance our intellectual property;
worldwide economic conditions, including the macroeconomic impacts of the COVID-19 pandemic, and their impact on information technology spending; and
the other factors set forth in our most recent Annual Report on Form 10-K under Part I—Item IA, “Risk Factors,Factors. which risks may be heightened as a result of the ongoing and numerous adverse impacts of the COVID-19 pandemic.
These factors are not necessarily all of the important factors that could cause our actual financial results, performance, achievements or prospects to differ materially from those expressed in or implied by any of our forward-looking statements. Other unknown or unpredictable factors also could harm our results. All forward-looking statements attributable to us or persons acting on our behalf are expressly qualified in their entirety by the cautionary statements set forth above. Forward-looking statements speak only as of the date they are made, and we do not undertake or assume any obligation to update forward-looking statements to reflect actual results, changes in assumptions, or changes laws or in other factors affecting forward-looking information, except to the extent required by applicable laws. If we update one or more forward-looking statements, no inference should be drawn that we will make additional updates with respect to those or other forward-looking statements.

3


PART I - FINANCIAL INFORMATION
Item 1. Financial Statements
Sprout Social, Inc.
Condensed Consolidated Balance Sheets (Unaudited)
(in thousands, except share and per share data)
September 30, 2021December 31, 2020September 30, 2022December 31, 2021
AssetsAssetsAssets
Current assetsCurrent assetsCurrent assets
Cash and cash equivalentsCash and cash equivalents$115,332 $114,515 Cash and cash equivalents$95,141 $107,114 
Marketable securitiesMarketable securities59,676 49,364 Marketable securities76,967 69,821 
Accounts receivable, net of allowances of $941 and $1,428 at September 30, 2021 and December 31, 2020, respectively16,041 17,178 
Accounts receivable, net of allowances of $1,562 and $1,298 at September 30, 2022 and December 31, 2021, respectivelyAccounts receivable, net of allowances of $1,562 and $1,298 at September 30, 2022 and December 31, 2021, respectively26,728 25,483 
Deferred commissionsDeferred commissions11,866 8,622 Deferred commissions17,929 13,915 
Prepaid expenses and other assetsPrepaid expenses and other assets7,138 9,651 Prepaid expenses and other assets8,483 6,199 
Total current assetsTotal current assets210,053 199,330 Total current assets225,248 222,532 
Marketable securities, noncurrentMarketable securities, noncurrent9,755 — 
Property and equipment, netProperty and equipment, net13,353 14,925 Property and equipment, net12,251 12,854 
Deferred commissions, net of current portionDeferred commissions, net of current portion11,882 8,757 Deferred commissions, net of current portion16,816 14,402 
Operating lease, right-of-use assetsOperating lease, right-of-use assets9,629 10,132 Operating lease, right-of-use assets9,842 9,459 
GoodwillGoodwill2,299 2,299 Goodwill2,299 2,299 
Intangible assets, netIntangible assets, net3,306 4,088 Intangible assets, net2,263 3,045 
Other assets, netOther assets, net125 138 Other assets, net48 126 
Total assetsTotal assets$250,647 $239,669 Total assets$278,522 $264,717 
Liabilities and Stockholders’ EquityLiabilities and Stockholders’ EquityLiabilities and Stockholders’ Equity
Current liabilitiesCurrent liabilitiesCurrent liabilities
Accounts payableAccounts payable$4,356 $1,543 Accounts payable$7,202 $2,888 
Deferred revenueDeferred revenue55,875 43,407 Deferred revenue84,781 69,220 
Operating lease liabilitiesOperating lease liabilities2,632 2,155 Operating lease liabilities3,350 2,693 
Accrued wages and payroll related benefitsAccrued wages and payroll related benefits8,932 9,885 Accrued wages and payroll related benefits10,989 12,556 
Accrued expenses and otherAccrued expenses and other9,141 6,587 Accrued expenses and other13,134 11,072 
Total current liabilitiesTotal current liabilities80,936 63,577 Total current liabilities119,456 98,429 
Deferred revenue, net of current portionDeferred revenue, net of current portion118 355 Deferred revenue, net of current portion264 132 
Operating lease liabilities, net of current portionOperating lease liabilities, net of current portion21,641 23,638 Operating lease liabilities, net of current portion19,117 20,946 
Total liabilitiesTotal liabilities102,695 87,570 Total liabilities138,837 119,507 
Commitments and contingencies (Note 6)Commitments and contingencies (Note 6)00Commitments and contingencies (Note 6)
4

Sprout Social, Inc.
Condensed Consolidated Balance Sheets (Unaudited) (cont’d)
(in thousands, except share and per share data)
September 30, 2021December 31, 2020September 30, 2022December 31, 2021
Stockholders’ equityStockholders’ equityStockholders’ equity
Class A common stock, par value $0.0001 per share; 1,000,000,000 shares authorized; 48,303,394 and 45,483,938 shares issued and outstanding, respectively, at September 30, 2021; 46,698,354 and 43,898,850 shares issued and outstanding, respectively, at December 31, 2020
Class B common stock, par value $0.0001 per share; 25,000,000 shares authorized; 8,692,390 and 8,485,446 shares issued and outstanding, respectively, at September 30, 2021; 9,574,566 and 9,367,622 shares issued and outstanding, respectively, at December 31, 2020
Class A common stock, par value $0.0001 per share; 1,000,000,000 shares authorized; 50,062,955 and 47,218,380 shares issued and outstanding, respectively, at September 30, 2022; 48,663,781 and 45,844,325 shares issued and outstanding, respectively, at December 31, 2021Class A common stock, par value $0.0001 per share; 1,000,000,000 shares authorized; 50,062,955 and 47,218,380 shares issued and outstanding, respectively, at September 30, 2022; 48,663,781 and 45,844,325 shares issued and outstanding, respectively, at December 31, 2021
Class B common stock, par value $0.0001 per share; 25,000,000 shares authorized; 7,808,026 and 7,601,082 shares issued and outstanding, respectively, at September 30, 2022; 8,516,390 and 8,309,446 shares issued and outstanding, respectively, at December 31, 2021Class B common stock, par value $0.0001 per share; 25,000,000 shares authorized; 7,808,026 and 7,601,082 shares issued and outstanding, respectively, at September 30, 2022; 8,516,390 and 8,309,446 shares issued and outstanding, respectively, at December 31, 2021
Additional paid-in capitalAdditional paid-in capital344,616 328,343 Additional paid-in capital386,593 351,774 
Treasury stock, at costTreasury stock, at cost(30,824)(29,206)Treasury stock, at cost(32,380)(30,824)
Accumulated other comprehensive lossAccumulated other comprehensive loss(490)— 
Accumulated deficitAccumulated deficit(165,845)(147,043)Accumulated deficit(214,043)(175,745)
Total stockholders’ equityTotal stockholders’ equity147,952 152,099 Total stockholders’ equity139,685 145,210 
Total liabilities and stockholders’ equityTotal liabilities and stockholders’ equity$250,647 $239,669 Total liabilities and stockholders’ equity$278,522 $264,717 
See Notes to Condensed Consolidated Financial Statements.
5

Sprout Social, Inc.
Condensed Consolidated Statements of Operations
(Unaudited)
(in thousands, except share and per share data)

Three Months Ended September 30,Nine Months Ended September 30,
2022202120222021
Revenue
Subscription$64,536 $48,570 $182,048 $133,105 
Professional services and other771 521 2,120 1,489 
Total revenue65,307 49,091 184,168 134,594 
Cost of revenue
Subscription15,008 12,088 43,641 32,723 
Professional services and other304 258 802 775 
Total cost of revenue15,312 12,346 44,443 33,498 
Gross profit49,995 36,745 139,725 101,096 
Operating expenses
Research and development16,278 10,551 44,717 27,831 
Sales and marketing32,411 21,383 88,373 59,358 
General and administrative15,691 11,649 45,162 32,276 
Total operating expenses64,380 43,583 178,252 119,465 
Loss from operations(14,385)(6,838)(38,527)(18,369)
Interest expense(29)(78)(128)(227)
Interest income728 73 1,172 190 
Other expense, net(160)(86)(558)(260)
Loss before income taxes(13,846)(6,929)(38,041)(18,666)
Income tax expense87 64 257 136 
Net loss$(13,933)$(6,993)$(38,298)$(18,802)
Net loss per share attributable to common shareholders, basic and diluted$(0.25)$(0.13)$(0.70)$(0.35)
Weighted-average shares outstanding used to compute net loss per share, basic and diluted54,716,77053,908,52054,450,00353,670,652
See Notes to Condensed Consolidated Financial Statements.
6

Sprout Social, Inc.
Condensed Consolidated Statements of Operations and Comprehensive Loss
(Unaudited)
(in thousands, except share and per share data)thousands)
Three Months Ended September 30,Nine Months Ended September 30,
2021202020212020
Revenue
Subscription$48,570 $33,370 $133,105 $94,889 
Professional services and other521 296 1,489 714 
Total revenue49,091 33,666 134,594 95,603 
Cost of revenue
Subscription12,088 8,588 32,723 24,852 
Professional services and other258 186 775 450 
Total cost of revenue12,346 8,774 33,498 25,302 
Gross profit36,745 24,892 101,096 70,301 
Operating expenses
Research and development10,551 7,693 27,831 22,686 
Sales and marketing21,383 14,774 59,358 42,852 
General and administrative11,649 9,346 32,276 30,970 
Total operating expenses43,583 31,813 119,465 96,508 
Loss from operations(6,838)(6,921)(18,369)(26,207)
Interest expense(78)(94)(227)(285)
Interest income73 50 190 563 
Other (expense) income, net(86)19 (260)222 
Loss before income taxes(6,929)(6,946)(18,666)(25,707)
Income tax expense64 51 136 72 
Net loss and comprehensive loss$(6,993)$(6,997)$(18,802)$(25,779)
Net loss per share attributable to common shareholders, basic and diluted$(0.13)$(0.13)$(0.35)$(0.51)
Weighted-average shares outstanding used to compute net loss per share, basic and diluted53,908,52051,910,51753,670,65250,777,222
Three Months Ended September 30,Nine Months Ended September 30,
2022202120222021
Net loss$(13,933)$(6,993)$(38,298)$(18,802)
Other comprehensive loss:
Net unrealized loss on available-for-sale securities, net of tax(176)— (490)— 
Comprehensive loss$(14,109)$(6,993)$(38,788)$(18,802)
See Notes to Condensed Consolidated Financial Statements.
67

Sprout Social, Inc.
Condensed Consolidated Statements of Stockholders’ Equity (Unaudited)
(in thousands, except share data)
Voting Common Stock (Class A and B)Additional
Paid-in
Capital
Treasury StockAccumulated
Deficit
Total
Stockholders’ Equity
Voting Common Stock (Class A and B)Additional
Paid-in
Capital
Treasury StockAccumulated
other comprehensive loss
Accumulated
Deficit
Total
Stockholders’ Equity
SharesAmountSharesAmountSharesAmountSharesAmount
Balances at June 30, 202153,804,274 $$339,389 3,022,739 $(30,380)$(158,852)$150,162 
Balances at June 30, 2022Balances at June 30, 202254,633,680 $$373,519 3,045,562 $(32,037)(314)$(200,110)$141,063 
Exercise of stock optionsExercise of stock options1,247 — Exercise of stock options— — — — 
Stock-based compensation expense5,226 5,226 
Stock-based compensationStock-based compensation13,074 13,074 
Issuance of common stock from equity award settlementIssuance of common stock from equity award settlement163,863 — — Issuance of common stock from equity award settlement185,782 — — 
Taxes paid related to net share settlement of equity awardsTaxes paid related to net share settlement of equity awards3,661 (444)(444)Taxes paid related to net share settlement of equity awards5,957 (343)(343)
Other comprehensive loss, net of taxOther comprehensive loss, net of tax(176)(176)
Net lossNet loss(6,993)(6,993)Net loss(13,933)(13,933)
Balances at September 30, 202153,969,384 $$344,616 3,026,400 $(30,824)$(165,845)$147,952 
Balances at September 30, 2022Balances at September 30, 202254,819,462 $$386,593 3,051,519 $(32,380)$(490)$(214,043)$139,685 
Voting Common Stock (Class A and B)Additional
Paid-in
Capital
Treasury StockAccumulated
Deficit
Total
Stockholders’ Equity
SharesAmountSharesAmount
Balances at June 30, 202050,889,557 $$280,104 2,952,882 $(26,905)$(134,170)$119,034 
Exercise of stock options242,081 — 82 82 
Stock-based compensation expense2,560 2,560 
Issuance of common stock from equity award settlement146,701 — — 
Issuance of common stock in connection with follow-on public offering, net of underwriters' discounts, commissions and offering costs1,612,500 — 41,936 41,936 
Net loss(6,997)(6,997)
Balances at September 30, 202052,890,839 $$324,682 2,952,882 $(26,905)$(141,167)$156,615 
Voting Common Stock (Class A and B)Additional
Paid-in
Capital
Treasury StockAccumulated
Deficit
Total
Stockholders’ Equity
SharesAmountSharesAmount
Balances at June 30, 202153,804,274 $$339,389 3,022,739 $(30,380)$(158,852)$150,162 
Exercise of stock options1,247 — 
Stock-based compensation5,226 5,226 
Issuance of common stock from equity award settlement163,863 — — 
Taxes paid related to net share settlement of equity awards3,661 (444)(444)
Net loss(6,993)(6,993)
Balances at September 30, 202153,969,384 $$344,616 3,026,400 $(30,824)$(165,845)$147,952 





78

Sprout Social, Inc.
Condensed Consolidated Statements of Stockholders’ Equity (Unaudited)
(in thousands, except share data)
Voting Common Stock (Class A and B)Additional
Paid-in
Capital
Treasury StockAccumulated
Deficit
Total
Stockholders’ Equity
Voting Common Stock (Class A and B)Additional
Paid-in
Capital
Treasury StockAccumulated
other comprehensive loss
Accumulated
Deficit
Total
Stockholders’ Equity
SharesAmountSharesAmountSharesAmountSharesAmount
Balances at December 31, 202053,266,472 $$328,343 3,006,448 $(29,206)$(147,043)$152,099 
Balances at December 31, 2021Balances at December 31, 202154,153,771 $$351,774 3,026,400 $(30,824)$— $(175,745)$145,210 
Exercise of stock optionsExercise of stock options56,747 — 30 30 Exercise of stock options38,545 — 14 14 
Stock-based compensation expense14,579 14,579 
Stock-based compensationStock-based compensation34,130 34,130 
Issuance of common stock from equity award settlementIssuance of common stock from equity award settlement646,165 — — Issuance of common stock from equity award settlement613,477 — — 
Taxes paid related to net share settlement of equity awardsTaxes paid related to net share settlement of equity awards19,952 (1,618)(1,618)Taxes paid related to net share settlement of equity awards25,119 (1,556)(1,556)
Proceeds from disgorgement of stockholder short-swing profits1,664 1,664 
Issuance of common stock in connection with employee stock purchase planIssuance of common stock in connection with employee stock purchase plan13,669 — 675 675 
Other comprehensive loss, net of taxOther comprehensive loss, net of tax(490)(490)
Net lossNet loss(18,802)(18,802)Net loss(38,298)(38,298)
Balances at September 30, 202153,969,384 $$344,616 3,026,400 $(30,824)$(165,845)$147,952 
Balances at September 30, 2022Balances at September 30, 202254,819,462 $$386,593 3,051,519 $(32,380)$(490)$(214,043)$139,685 
Voting Common Stock (Class A and B)Additional
Paid-in
Capital
Treasury StockAccumulated
Deficit
Total
Stockholders’ Equity
SharesAmountSharesAmount
Balances at December 31, 201948,844,998 $$263,943 2,673,805 $(20,430)$(115,388)$128,130 
Exercise of stock options950,167 — 362 362 
Stock-based compensation expense8,563 8,563 
Issuance of common stock from equity award settlement826,611 — — 
Taxes paid related to net share settlement of equity awards270,732 (6,335)(6,335)
Issuance of common stock in connection with underwriters' purchase of over-allotment shares, related to initial public offering, net of underwriters' discounts, commissions and offering costs629,603 — 9,738 9,738 
Exercise of warrants26,960 — 140 8,345 (140)— 
Issuance of common stock in connection with follow-on public offering, net of underwriters' discounts, commissions and offering costs1,612,500 — 41,936 41,936 
Net loss(25,779)(25,779)
Balances at September 30, 202052,890,839 $$324,682 2,952,882 $(26,905)$(141,167)$156,615 
Voting Common Stock (Class A and B)Additional
Paid-in
Capital
Treasury StockAccumulated
Deficit
Total
Stockholders’ Equity
SharesAmountSharesAmount
Balances at December 31, 202053,266,472 $$328,343 3,006,448 $(29,206)$(147,043)$152,099 
Exercise of stock options56,747 — 30 30 
Stock-based compensation14,579 14,579 
Issuance of common stock from equity award settlement646,165 — — 
Taxes paid related to net share settlement of equity awards19,952 (1,618)(1,618)
Proceeds from disgorgement of stockholder short-swing profits1,664 1,664 
Net loss(18,802)(18,802)
Balances at September 30, 202153,969,384 $$344,616 3,026,400 $(30,824)$(165,845)$147,952 


See Notes to Condensed Consolidated Financial Statements.
89

Sprout Social, Inc.
Condensed Consolidated Statements of Cash Flows (Unaudited)
(in thousands)
Nine Months Ended September 30,Nine Months Ended September 30,
2021202020222021
Cash flows from operating activitiesCash flows from operating activitiesCash flows from operating activities
Net lossNet loss$(18,802)$(25,779)Net loss$(38,298)$(18,802)
Adjustments to reconcile net loss to net cash provided by (used in) operating activities
Adjustments to reconcile net loss to net cash provided by operating activitiesAdjustments to reconcile net loss to net cash provided by operating activities
Depreciation of property and equipmentDepreciation of property and equipment2,230 2,120 Depreciation of property and equipment2,127 2,230 
Amortization of line of credit issuance costsAmortization of line of credit issuance costs144 171 Amortization of line of credit issuance costs30 144 
Amortization of premium on marketable securities502 228 
Amortization of premium (accretion of discount) on marketable securitiesAmortization of premium (accretion of discount) on marketable securities(20)502 
Amortization of acquired intangible assetsAmortization of acquired intangible assets782 1,070 Amortization of acquired intangible assets782 782 
Amortization of deferred commissionsAmortization of deferred commissions8,620 5,412 Amortization of deferred commissions13,310 8,620 
Amortization of right-of-use operating lease assetAmortization of right-of-use operating lease asset503 911 Amortization of right-of-use operating lease asset696 503 
Stock-based compensation expenseStock-based compensation expense14,579 8,563 Stock-based compensation expense34,030 14,579 
Provision for accounts receivable allowancesProvision for accounts receivable allowances141 1,882 Provision for accounts receivable allowances562 141 
Changes in operating assets and liabilitiesChanges in operating assets and liabilitiesChanges in operating assets and liabilities
Accounts receivableAccounts receivable995 (5,190)Accounts receivable(1,807)995 
Prepaid expenses and other current assetsPrepaid expenses and other current assets2,510 339 Prepaid expenses and other current assets(2,208)2,510 
Deferred commissionsDeferred commissions(14,988)(8,988)Deferred commissions(19,738)(14,988)
Accounts payable and accrued expensesAccounts payable and accrued expenses4,414 713 Accounts payable and accrued expenses4,808 4,414 
Deferred revenueDeferred revenue12,231 7,721 Deferred revenue15,693 12,231 
Lease liabilitiesLease liabilities(1,521)(351)Lease liabilities(2,251)(1,521)
Net cash provided by (used in) operating activities12,340 (11,178)
Net cash provided by operating activitiesNet cash provided by operating activities7,716 12,340 
Cash flows from investing activitiesCash flows from investing activitiesCash flows from investing activities
Purchases of property and equipmentPurchases of property and equipment(662)(2,216)Purchases of property and equipment(1,427)(662)
Purchases of marketable securitiesPurchases of marketable securities(79,524)(49,722)Purchases of marketable securities(135,742)(79,524)
Proceeds from maturity of marketable securitiesProceeds from maturity of marketable securities68,710 — Proceeds from maturity of marketable securities118,370 68,710 
Net cash used in investing activitiesNet cash used in investing activities(11,476)(51,938)Net cash used in investing activities(18,799)(11,476)
Cash flows from financing activitiesCash flows from financing activitiesCash flows from financing activities
Proceeds from underwriters' purchase of over-allotment shares, related to the Company's initial public offering, net of underwriters’ discounts and commissions— 9,954 
Proceeds from follow-on offering of common stock, net of underwriters' discounts and commissions— 42,127 
Payments for line of credit issuance costsPayments for line of credit issuance costs(123)(118)Payments for line of credit issuance costs(23)(123)
Proceeds from exercise of stock optionsProceeds from exercise of stock options30 362 Proceeds from exercise of stock options14 30 
Proceeds from employee stock purchase planProceeds from employee stock purchase plan675 — 
Proceeds from disgorgement of stockholders short-swing profitsProceeds from disgorgement of stockholders short-swing profits1,664 — Proceeds from disgorgement of stockholders short-swing profits— 1,664 
Employee taxes paid related to the net share settlement of stock-based awardsEmployee taxes paid related to the net share settlement of stock-based awards(1,618)(6,335)Employee taxes paid related to the net share settlement of stock-based awards(1,556)(1,618)
Payments of deferred offering costs— (406)
Net cash (used in) provided by financing activities(47)45,584 
Net increase (decrease) in cash and cash equivalents817 (17,532)
Net cash used in financing activitiesNet cash used in financing activities(890)(47)
Net (decrease) increase in cash and cash equivalentsNet (decrease) increase in cash and cash equivalents(11,973)817 
Cash and cash equivalentsCash and cash equivalentsCash and cash equivalents
Beginning of periodBeginning of period114,515 135,310 Beginning of period107,114 114,515 
End of periodEnd of period$115,332 $117,778 End of period$95,141 $115,332 
Supplemental noncash disclosuresSupplemental noncash disclosuresSupplemental noncash disclosures
Operating lease liability arising from operating ROU asset obtainedOperating lease liability arising from operating ROU asset obtained$— $5,472 Operating lease liability arising from operating ROU asset obtained$1,079 $— 
Noncash exercise of stock warrants$— $140 
Balance of property and equipment in accounts payable$— $765 
See Notes to Condensed Consolidated Financial Statements.
910

Sprout Social, Inc.
Notes to Condensed Consolidated Financial Statements (Unaudited)

1.Nature of Operations and Summary of Significant Accounting Policies
Nature of Operations
Sprout Social, Inc. (“Sprout Social” or the “Company”), a Delaware corporation, began operating on April 21, 2010 to design, develop and operate a web-based comprehensive social media management tool enabling companies to manage and measure their online presence. Customers access their accounts online via a web-based interface or a mobile application. Some customers also purchase the Company’s professional services, which primarily consist of consulting and training services. The Company’s fiscal year end is December 31. The Company’s customers are primarily located throughout the United States, and a portion of customers are located in foreign countries. The Company is headquartered in Chicago, Illinois.
Principles of Consolidation and Basis of Presentation
The unaudited condensed consolidated financial statements and accompanying notes were prepared in accordance with accounting principles generally accepted in the United States of America (“GAAP”) and the applicable regulations of the United States Securities and Exchange Commission (“SEC”) regarding interim financial reporting. The Company has prepared the unaudited condensed consolidated financial statements on a basis substantially consistent with the audited consolidated financial statements of the Company as of and for the year ended December 31, 2020,2021, and these unaudited condensed consolidated financial statements include all normal recurring adjustments necessary for a fair statement of the results of the interim periods presented but are not necessarily indicative of the results of operations to be anticipated for the full year or any future period. The consolidated balance sheet as of December 31, 20202021 included herein was derived from the audited consolidated financial statements as of that date but does not include all disclosures including certain disclosures required by GAAP on an annual basis. The unaudited condensed consolidated financial statements include the accounts of the Company and its wholly owned subsidiaries. All significant intercompany transactions and balances have been eliminated in consolidation.
The unaudited condensed consolidated financial statements should be read in conjunction with the audited consolidated financial statements and notes included in the Company’s Annual Report on Form 10-K for the year ended December 31, 2020,2021, filed with the SEC on February 24, 2021.23, 2022.
Use of Estimates
The preparation of financial statements in conformity with GAAP requires management to make estimates, judgments and assumptions that affect the reported amounts of assets and liabilities and the disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the reporting periods. The Company bases its estimates on historical experience and on other assumptions that its management believes are reasonable under the circumstances, including but not limited to the potential impacts arising from the COVID-19 pandemic.pandemic and the effects of global macroeconomic and geopolitical uncertainty. As the extent and duration of the impact of the COVID-19 pandemicthese factors remains uncertain, the Company’s estimates and judgments may evolve as conditions change. The Company is not aware of any events or circumstances that would require an update to its estimates and judgments or a revision of the carrying value of its assets or liabilities as of November 3, 2021,4, 2022, the date of issuance of this Quarterly Report on Form 10-Q. Actual results could differ from those estimates.
The Company’s most significant estimates and judgments include, but are those relatednot limited to, the estimated period of benefit for incremental costs of obtaining a contract with a customer, the incremental borrowing rate for
1011

Sprout Social, Inc.
Notes to Condensed Consolidated Financial Statements (Unaudited)
rate for operating leases, calculation of allowance for credit losses, useful lives of long-lived assets, stock-based compensation, income taxes, commitments and contingencies and litigation, among others.
Summary of Significant Accounting Policies
The Company’s significant accounting policies are discussed in Note 1, “Nature of Operations and Summary of Significant Accounting Policies” in the Notes to Consolidated Financial Statements as of and for the year ended December 31, 20202021 included in the Company’s Annual Report on Form 10-K for the year ended December 31, 2020,2021, filed with the SEC on February 24, 2021.23, 2022. There have been no significant changes to these policies during the nine months ended September 30, 2021.
Recently Adopted Accounting Pronouncements
In December 2019, the FASB issued ASU 2019-12, Simplifying the Accounting for Income Taxes, which simplifies certain aspects of accounting for income taxes. The guidance is effective for interim and annual reporting periods beginning after December 15, 2020, and early adoption is permitted. The Company adopted the ASU as of January 1, 2021, and the adoption did not have a material impact on the Company’s condensed consolidated financial statements.2022.
2.Revenue Recognition
Disaggregation of Revenue
The Company provides disaggregation of revenue based on geographic region in Note 7 and based on the subscription versus professional services and other classification on the condensed consolidated statements of operations, and comprehensive loss, as it believes these best depict how the nature, amount, timing and uncertainty of revenue and cash flows are affected by economic factors.
Deferred Revenue
Deferred revenue is recorded upon establishment of unconditional right to payment under non-cancelable contracts and is recognized as the revenue recognition criteria are met. The Company generally invoices customers in advance in monthly, quarterly, semi-annual and annual installments. The deferred revenue balance is influenced by several factors, including the compounding effects of renewals, invoice duration, timing and size. The amount of revenue recognized during the three months ended September 30, 20212022 and 20202021 that was included in deferred revenue at the beginning of each period was $26.8$38.8 million and $17.5$26.8 million, respectively. The amount of revenue recognized during the nine months ended September 30, 20212022 and 20202021 that was included in deferred revenue at the beginning of each period was $39.3$63.6 million and $27.0$39.3 million, respectively.
As of September 30, 2021,2022, including amounts already invoiced and amounts contracted but not yet invoiced, $87.2$136.9 million of revenue is expected to be recognized from remaining performance obligations, of which 83%81% is expected to be recognized in the next 12 months, with the remainder thereafter.
3.Operating Leases
The Company has operating lease agreements for offices in Chicago, Illinois, and Seattle, Washington. The Chicago lease expires in January 2028 and the Seattle lease expired in July 2020. In January 2020, the Company entered a new lease agreement for an office in Seattle and this lease commenced in September 2020 and expires in January 2031. The Company’s existing operating leases require escalating monthly rental payments ranging from $72,000 to $280,000. Under the terms of the lease agreements, the Company is also responsible for its proportionate share of taxes and operating
11

Sprout Social, Inc.
Notes to Condensed Consolidated Financial Statements (Unaudited)
costs, which are treated as variable lease costs. The Company’s operating leases typically contain options to extend or terminate the term of the lease. The Company currently does not include any options to extend leases in its lease terms as it is not reasonably certain to exercise them. As such, it has recorded lease obligations only through the initial optional termination dates above.
The Company entered into a new lease agreement for an office in Dublin, Ireland, with an expected total future commitment of $1.1 million and lease commencement date of July 2022. The lease has an expected expiration date of June 2024. For accounting purposes under ASC 842, the lease
12

Sprout Social, Inc.
Notes to Condensed Consolidated Financial Statements (Unaudited)
commenced on June 30, 2022, resulting in the recording of a $1.1 million right-of-use operating lease asset and operating lease liability.
The following table provides a summary of operating lease assets and liabilities as of September 30, 20212022 (in thousands):
Assets
Operating lease right-of-use assets$9,6299,842 
Liabilities
Operating lease liabilities2,6323,350 
Operating lease liabilities, non-current21,64119,117 
Total operating lease liabilities$24,27322,467 
The following table provides information about leases on the condensed consolidated statements of operations and comprehensive loss (in thousands):
Three Months Ended September 30,Nine Months Ended September 30,Three Months Ended September 30,Nine Months Ended September 30,
20212020202120202022202120222021
Operating lease expenseOperating lease expense$503 $580 $1,505 $1,987 Operating lease expense$640 $503 $1,646 $1,505 
Variable lease expenseVariable lease expense839 875 2,517 2,457 Variable lease expense866 839 2,599 2,517 
Sublease income— 20 — 223 
Within the condensed consolidated statements of operations, and comprehensive loss, operating and variable lease expense are recorded in General and administrative expenses and sublease income is recorded in Other (expense) income, net.expenses. Cash payments related to operating leases for the nine months ended September 30, 20212022 and September 30, 20202021 were $5.0$5.7 million and $3.5$5.0 million, respectively. As of September 30, 2021,2022, the weighted-average remaining lease term is 7.36.1 years and the weighted-average discount rate is 5.6%5.5%.
Remaining maturities of operating lease liabilities as of September 30, 20212022 are as follows (in thousands):
Years ending December 31,Years ending December 31,Years ending December 31,
2021$967 
202220223,930 2022$1,112 
202320234,021 20234,513 
202420244,112 20244,358 
202520254,205 20254,205 
202620264,298 
ThereafterThereafter12,294 Thereafter7,995 
Total future minimum lease paymentsTotal future minimum lease payments$29,529 Total future minimum lease payments$26,481 
Less: imputed interestLess: imputed interest(5,256)Less: imputed interest(4,014)
Total operating lease liabilitiesTotal operating lease liabilities$24,273 Total operating lease liabilities$22,467 

1213

Sprout Social, Inc.
Notes to Condensed Consolidated Financial Statements (Unaudited)
4.Income Taxes
The provision for income taxes for interim periods is generally determined using an estimate of the Company’s annual effective tax rate, excluding jurisdictions for which no tax benefit can be recognized due to valuation allowances. The Company’s effective tax rate generally differs from the U.S. federal statutory rate primarily due to a valuation allowance related to the Company’s federal and state deferred tax assets.
The Company accounts for Global Intangible Low–Taxed Income (“GILTI”) as a current-period expense when incurred. Therefore, the Company has not recorded deferred taxes for basis differences expected to reverse in the future periods.
There has historically been no federal or state provision for income taxes because the Company has historically incurred operating losses and maintains a full valuation allowance against its net deferred tax assets. For the nine months ended September 30, 2021,2022, the Company recognized an immaterial provision related to foreign income taxes.
5.Incentive Stock Plan
Stock-based compensation expense is included in the unaudited condensed consolidated statements of operations and comprehensive loss as follows:
Three Months Ended September 30,Nine Months Ended September 30,Three Months Ended September 30,Nine Months Ended September 30,
20212020202120202022202120222021
(in thousands)(in thousands)
Cost of revenueCost of revenue$280 $153 $698 $617 Cost of revenue$674 $280 $1,888 $698 
Research and developmentResearch and development1,067 509 2,721 1,443 Research and development3,122 1,067 7,907 2,721 
Sales and marketingSales and marketing2,316 667 6,793 1,833 Sales and marketing6,164 2,316 16,341 6,793 
General and administrativeGeneral and administrative1,563 1,231 4,367 4,670 General and administrative3,014 1,563 7,894 4,367 
Total stock-based compensationTotal stock-based compensation$5,226 $2,560 $14,579 $8,563 Total stock-based compensation$12,974 $5,226 $34,030 $14,579 


1314

Sprout Social, Inc.
Notes to Condensed Consolidated Financial Statements (Unaudited)
6.Commitments and Contingencies
Contractual Obligations
The Company has non-cancellable minimum guaranteed purchase commitments for primarily data and services. ContractualMaterial contractual commitments as of September 30, 20212022 that are not disclosed elsewhere are as follows (in thousands):
Years ending December 31,Years ending December 31,Years ending December 31,
2021$5,122 
2022202227,495 2022$7,578 
2023202315,222 202317,687 
20242024— 20242,523 
20252025— 2025610 
20262026— 
ThereafterThereafter— Thereafter— 
Total contract commitmentsTotal contract commitments$47,839 Total contract commitments$28,398 
Legal Matters
From time to time in the normal course of business, the Company may be subject to various legal matters such as threatened or pending claims or proceedings. There were no material such matters as of and for the period ended September��September 30, 2021.2022.
Indemnification
In the ordinary course of business, the Company often includes standard indemnification provisions in its arrangements with third parties, including vendors, customers, investors and the Company’s directors and officers. Pursuant to these provisions, the Company may be obligated to indemnify such parties for losses or claims suffered or incurred. It is not possible to determine the maximum potential loss under these indemnification provisions due to the Company’s limited history of prior indemnification claims and the unique facts and circumstances involved in each particular provision. There were no material obligations under such indemnification agreements as of and for the period ended September 30, 2021.2022.
7.Segment and Geographic Data
The Company operates as 1one operating segment. The Company’s chief operating decision maker (“CODM”) is its chief executive officer, who reviews financial information for purposes of making operating decisions, assessing financial performance and allocating resources. The Company’s CODM evaluates financial information on a consolidated basis. As the Company operates as 1one operating segment, all required segment financial information is found in the condensed consolidated financial statements.
Long-lived assets by geographical region are based on the location of the legal entity that owns the assets. As of September 30, 20212022 and December 31, 2020,2021, there were no significant long-lived assets held by entities outside of the United States.
Revenue by geographical region is determined by location of the Company’s customers. Revenue from customers outside of the United States was approximately 28% for each of the nine
1415

Sprout Social, Inc.
Notes to Condensed Consolidated Financial Statements (Unaudited)
Revenue by geographical region is determined by location of the Company’s customers. Revenue from customers outside of the United States was approximately 28% for the nine months ended September 30, 20212022 and 2020, respectively.2021. Revenue by geographical region is as follows (in thousands):
Three Months Ended September 30,Nine Months Ended September 30,Three Months Ended September 30,Nine Months Ended September 30,
20212020202120202022202120222021
AmericasAmericas$38,888 $26,455 $105,998 $74,847 Americas$51,315 $38,888 $144,830 $105,998 
EMEAEMEA7,788 5,304 21,743 15,363 EMEA10,984 7,788 30,713 21,743 
Asia PacificAsia Pacific2,415 1,907 6,853 5,393 Asia Pacific3,008 2,415 8,625 6,853 
TotalTotal$49,091 $33,666 $134,594 $95,603 Total$65,307 $49,091 $184,168 $134,594 
8.Net Loss per Share
Basic net loss per share is calculated by dividing the net loss by the weighted average number of outstanding shares of common stock for each period. Diluted net loss per share is calculated by giving effect to all potential dilutive common stock equivalents, which includes stock options, restricted stock units, and restricted stock awards. Because the Company incurred net losses each period, the basic and diluted calculations are the same. Basic and diluted net loss per share are the same for each class of common stock, as both Class A and Class B stockholders are entitled to the same liquidation and dividend rights.
The following table presents the calculation for basic and diluted net loss per share (in thousands, except share and per share data):
Three Months Ended September 30,Nine Months Ended September 30,Three Months Ended September 30,Nine Months Ended September 30,
20212020202120202022202120222021
Net loss attributable to common shareholdersNet loss attributable to common shareholders$(6,993)$(6,997)$(18,802)$(25,779)Net loss attributable to common shareholders$(13,933)$(6,993)$(38,298)$(18,802)
Weighted average common shares outstandingWeighted average common shares outstanding53,908,520 51,910,517 53,670,652 50,777,222 Weighted average common shares outstanding54,716,770 53,908,520 54,450,003 53,670,652 
Net loss per share, basic and dilutedNet loss per share, basic and diluted$(0.13)$(0.13)$(0.35)$(0.51)Net loss per share, basic and diluted$(0.25)$(0.13)$(0.70)$(0.35)
The following outstanding shares of common stock equivalents were excluded from the calculation of diluted net loss per share for each period, as the impact of including them would have been anti-dilutive.
September 30,September 30,
2021202020222021
Stock options outstandingStock options outstanding104,263 174,000 Stock options outstanding59,510 104,263 
RSUsRSUs1,897,648 2,142,801 RSUs2,688,608 1,897,648 
Total potentially dilutive sharesTotal potentially dilutive shares2,001,911 2,316,801 Total potentially dilutive shares2,748,118 2,001,911 

16

Sprout Social, Inc.
Notes to Condensed Consolidated Financial Statements (Unaudited)
9. Fair Value Measurements
The Company measures certain financial assets at fair value. Fair value is determined based upon the exit price that would be received to sell an asset or paid to transfer a liability in an orderly transaction between market participants, as determined by either the principal market or the most
15

Sprout Social, Inc.
Notes to Condensed Consolidated Financial Statements (Unaudited)
advantageous market. Inputs used in the valuation techniques to derive fair values are classified based on a three-level hierarchy, as follows:
Level 1: Quoted prices in active markets for identical assets or liabilities.
Level 2: Observable inputs, other than Level 1 prices, such as quoted prices for similar assets or liabilities, quoted prices in markets that are not active, or other inputs that are observable or can be corroborated by observable market data for substantially the full term of the assets or liabilities.
Level 3: Unobservable inputs that are supported by little or no market activity.
The following tables present information about the Company’s financial assets that are measured at fair value and indicate the fair value hierarchy of the valuation inputs used (in thousands):
September 30, 2021September 30, 2022
Level 1Level 2Level 3TotalLevel 1Level 2Level 3Total
Marketable Securities:Marketable Securities:Marketable Securities:
Corporate bonds Corporate bonds$— $23,660 $— $23,660  Corporate bonds$— $26,918 $— $26,918 
Commercial paper Commercial paper— 32,985 — 32,985  Commercial paper— 36,975 — 36,975 
U.S. Treasury securities U.S. Treasury securities— 16,415 — 16,415 
Asset-backed securities Asset-backed securities— 3,031 — 3,031  Asset-backed securities— 3,643 — 3,643 
U.S. agency securities U.S. agency securities— 2,771 — 2,771 
Total assetsTotal assets$— $59,676 $— $59,676 Total assets$— $86,722 $— $86,722 
December 31, 2020December 31, 2021
Level 1Level 2Level 3TotalLevel 1Level 2Level 3Total
Marketable Securities:Marketable Securities:Marketable Securities:
Corporate bonds Corporate bonds$— $22,810 $— $22,810  Corporate bonds$— $26,274 $— $26,274 
Commercial paper Commercial paper— 16,477 — 16,477  Commercial paper— 33,481 — 33,481 
U.S. Treasury securities— 10,077 — 10,077 
Asset-backed securities Asset-backed securities— $10,066 $— 10,066 
Total assetsTotal assets$— $49,364 $— $49,364 Total assets$— $69,821 $— $69,821 
Marketable securities are classified within Level 2 because they are valued using inputs other than quoted prices that are directly or indirectly observable in the market.
The carrying amounts of certain financial instruments, including cash held in banks, cash equivalents, accounts receivable, accounts payable and accrued liabilities, approximate fair value due to their short-term maturities and are excluded from the fair value tables above.
As of September 30, 2021 and December 31, 2020,For the periods presented, the Company held investment-grade marketable securities that had maturities within one year andwhich were accounted for as available-for-sale securities. There As of September 30, 2022 and December 31, 2021, there
17

Sprout Social, Inc.
Notes to Condensed Consolidated Financial Statements (Unaudited)
was not a significant difference between the amortized cost and fair value of these securities. The gross unrealized gains and losses associated with these securities were immaterial forin the periods presented.
16

Sprout Social, Inc.
Notes to Condensed Consolidated Financial Statements (Unaudited)
10.Related Party Transactions
During the quarter ended March 31, 2021, the Company received $1.7 million in cash for the disgorgement of stockholder short-swing profits under Section 16(b) of the Exchange Act. The amount was recorded as an increase to additional paid-in capital on the condensed consolidated balance sheet.following table classifies our marketable securities by contractual maturity (in thousands):
September 30, 2022December 31, 2021
Due in one year or less76,967 69,821 
Due after one year and within two years9,755 — 
Total86,722 69,821 

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Item 2. Management’s Discussion and Analysis of Financial Condition and Results of Operations
You should read the following discussion and analysis of our financial condition and results of operations together with our unaudited condensed consolidated financial statements and related notes included elsewhere in this Quarterly Report. This discussion contains forward-looking statements based upon current plans, expectations and beliefs involving risks and uncertainties, including the potential impact of the COVID-19 pandemic on our business. Our actual results may differ materially from those anticipated in these forward-looking statements as a result of various factors, including those set forth under “Risk Factors” in this Quarterly Report and Part I—Item 1A of our Annual Report on Form 10-K for the year ended December 31, 2020,2021, and in other parts of this Quarterly Report. See "Cautionary Note Regarding Forward-Looking Statements."
Overview
Sprout Social is a powerful, centralized platform that provides the critical business layer to unlock the massive commercial value of social media. We have made it increasingly easy to standardize on Sprout Social as the centralized system of record for social and to help customers maximize the value of this mission critical channel. Currently, more than 30,00034,000 customers across more than 100 countries rely on our platform.
Introduced in 2011, our cloud software brings together social messaging, data and workflows in a unified system of record, intelligence and action. Operating across major networks, including Twitter, Facebook, Instagram, TikTok, Pinterest, LinkedIn, Google, Reddit, Glassdoor and YouTube, and commerce platforms Facebook Shops, Shopify and Shopify,WooCommerce, we provide organizations with a centralized platform to manage their social media efforts across stakeholders and business functions. Virtually every aspect of business has been impacted by social media, from marketing, sales, commerce and public relations to customer service, product and strategy, and commerce, creating a need for an entirely new category of software. We offer our customers a centralized, secure and powerful platform to manage this broad, complex channel effectively across their organization.
We generate revenue primarily from subscriptions to our social media management platform under a software-as-a-service model. Our subscriptions can range from monthly to one-year or multi-year arrangements and are generally non-cancellable during the contractual subscription term. Subscription revenue is recognized ratably over the contract terms beginning on the date the product is made available to customers, which typically begins on the commencement date of each contract. We also generate revenue from professional services related to our platform provided to certain customers, which is recognized at the time these services are provided to the customer. This revenue has historically represented less than 1% of our revenue and is expected to be immaterial for the foreseeable future.
Our tiered subscription-based model allows our customers to choose among three core plans to meet their needs. Each plan is licensed on a per user per month basis at prices dependent on the level of features offered. Additional product modules, which offer increased functionality depending on a customer’s needs, can be purchased by the customer on a per user per month basis.
We generated revenue of $49.1$65.3 million and $33.7$49.1 million during the three months ended September 30, 20212022 and 2020,2021, respectively, representing growth of 46%33%. We generated revenue of $134.6$184.2 million and $95.6$134.6 million during the nine months ended September 30, 20212022 and 2020,2021, respectively, representing growth of 41%37%. In the nine months ended September 30, 2021,2022, software subscriptions contributed 99% of our revenue.
We generated net losses of $7.0$13.9 million and $7.0 million during the three months ended September 30, 20212022 and 2020,2021, respectively, which included stock-based compensation expense of $5.2$13.0 million and $2.6$5.3 million, respectively. We generated net losses of $18.8$38.3 million and $25.8$18.8 million during the nine months ended September 30, 20212022 and 2020,2021, respectively, which included stock-based
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compensation expense of $14.6$34.0 million and $8.6$14.6 million, respectively. We expect to continue investing in the growth of our business and, as a result, generate net losses for the foreseeable future.
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COVID-19
In December 2019, a novel coronavirus disease (“COVID-19”) was identified. On March 11, 2020,We continue to monitor the World Health Organization characterizedactual and potential effects of the COVID-19 as a pandemic.pandemic across our business. The extent of the pandemic’s impact of COVID-19 on our operational and financial performance and financial position will depend on certain developments, including the duration and spread of the outbreak and the governmental responses to address the pandemic and any re-emergence of COVID-19, impact on our customers and sales cycles and impact on our employees, all of which are uncertain and cannot be predicted.
Given the importance of our technology platform and heightened market awareness of social media as a strategic communications channel, the pandemic has not had a material adverse impact on our operational and financial performance were not materially impacted by COVID-19 during the nine months ended September 30, 2021 and 2020. Our IPO in December 2019 and over-allotment in January 2020 resulted in total net proceeds of $144.3 million, which strengthened our liquidity position prior to the pandemic. The $42.1 million in net proceeds from our equity follow-on offering in August 2020 further strengthened our liquidity position.
We believe that over the long-term, we will continue to see strong demand for our technology platform; however, the duration and spread of the pandemic could impact our customers’ marketing or social media budgets or ability to pay for existing subscriptions, particularly in the industries most impacted by COVID-19.date. We will continue to monitor the potential impact of COVID-19; however, at this time, the extent to which the pandemic may impact our financial condition or results of operations is uncertain.
Key Factors Affecting Our Performance
Acquiring new customers
We are focused on continuing to organically grow our customer base by increasing demand for our platform and penetrating our addressable market. We have invested, and expect to continue to invest, heavily in expanding our sales force and marketing efforts to acquire new customers. Currently, we have more than 30,00034,000 customers. In November 2022, we announced a price increase, which may result in a decrease in our total number of customers or the number of new customers we are able to acquire, even as the average spend of each new customer increases over time.
Expanding within our current customer base
We believe that there is a substantial and largely untapped opportunity for organic growth within our existing customer base. Customers often begin by purchasing a small number of user subscriptions and then expand over time, increasing the number of users or social profiles, as well as purchasing additional product modules. Customers may then expand use-cases between various departments to drive collaboration across their organizations. Our sales and customer success efforts include encouraging organizations to expand use-cases to more fully realize the value from the broader adoption of our platform throughout an organization. We will continue to invest in enhancing awareness of our brand, creating additional uses for our products and developing more products, features and functionality of existing products, which we believe are vital to achieving increased adoption of our platform. We have a history of attracting new customers and we have increased our focus on expanding their use of our platform over time.
Sustaining product and technology innovation
Our success is dependent on our ability to sustain product and technology innovation and maintain the competitive advantage of our proprietary technology. We continue to invest resources to enhance the capabilities of our platform by introducing new products, features and functionality of existing products.
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International expansion
We see international expansion as a meaningful opportunity to grow our platform. Revenue generated from non-U.S. customers during the nine months ended September 30, 20212022 wasapproximately 28% of our total revenue. We have built local teams in Ireland, Canada, the United Kingdom, Singapore, India, Australia and the Philippines to support our growth internationally. We believe
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global demand for our platform and offerings will continue to increase as awareness of our platform in international markets grows. We plan to continue adding to our local sales, customer support and customer success teams in select international markets over time.
Key Business Metrics
We review the following key business metrics to evaluate our business, measure our performance, identify trends, formulate financial projections and make strategic decisions.
Number of customers
We define a customer as a unique account, multiple accounts containing a common non-personal email domain, or multiple accounts governed by a single agreement. Number of customers excludes customers exclusively using legacy products obtained through the acquisition of Simply Measured. We believe that the number of customers using our platform is an indicator not only of our market penetration, but also of our potential for future growth as our customers often expand their adoption of our platform over time based on an increased awareness of the value of our platform and products.
As of September 30,
20212020
Number of customers30,705 25,556 
As of September 30,
20222021
Number of customers34,258 30,705 
ARR
We define ARR as the annualized revenue run-rate of subscription agreements from all customers as of the last date of the specified period. ARR includes the impact of recurring revenue generated from legacy Simply Measured products, which a small number of legacy Simply Measured customers have continued to access. These customers may continue to do so for a limited period in the future as we continue to transition those customers to other Sprout products. We believe ARR is an indicator of the scale of our entire platform while mitigating fluctuations due to seasonality and contract term.
As of September 30,
20212020
(in thousands)
ARR$204,641 $141,898 
As of September 30,
20222021
(in thousands)
ARR$271,266 $204,641 
Number of customers contributing more than $10,000 in ARR
We define customers contributing more than $10,000 in ARR as those on a paid subscription plan that had more than $10,000 in ARR as of a period end.
We view the number of customers that contribute more than $10,000 in ARR as a measure of our ability to scale with our customers and attract larger organizations. We believe this represents potential for future growth, including expanding within our current customer base. Over time, larger customers have constituted a greater share of our revenue.
20


As of September 30,
20212020
Number of customers contributing more than $10,000 in ARR4,380 2,790 
As of September 30,
20222021
Number of customers contributing more than $10,000 in ARR6,111 4,380 
Number of customers contributing more than $50,000 in ARR
We define customers contributing more than $50,000 in ARR as those on a paid subscription plan that had more than $50,000 in ARR as of a period end.
We view the number of customers that contribute more than $50,000 in ARR as a measure of our ability to scale with our largest customers and attract more sophisticated organizations. We believe this
21


represents potential for future growth, including expanding within our current customer base. Over time, our largest customers have constituted a greater share of our revenue.
As of September 30,
20212020
Number of customers contributing more than $50,000 in ARR478 242 
As of September 30,
20222021
Number of customers contributing more than $50,000 in ARR843 478 

Components of our Results of Operations
Revenue
Subscription
We generate revenue primarily from subscriptions to our social media management platform under a software-as-a-service model. Our subscriptions can range from monthly to one-year or multi-year arrangements and are generally non-cancellable during the contractual subscription term. Subscription revenue is recognized ratably over the contract terms beginning on the date our product is made available to customers, which typically begins on the commencement date of each contract. Our customers do not have the right to take possession of the online software solution. We also generate a small portion of our subscription revenue from third-party resellers.
Professional Services
We sell professional services consisting of, but not limited to, implementation fees, specialized training, one-time reporting services and recurring periodic reporting services. Professional services revenue is recognized at the time these services are provided to the customer. This revenue has historically represented less than 1% of our revenue and is expected to be immaterial for the foreseeable future.
Cost of Revenue
Subscription
Cost of revenue primarily consists of expenses related to hosting our platform and providing support to our customers. These expenses are comprised of fees paid to data providers, hosted data center costs and personnel costs directly associated with cloud infrastructure, customer success and customer support, including salaries, benefits, bonuses and allocated overhead. These costs also include depreciation expense and amortization expense related to acquired developed technologies. Overhead associated with facilities and information technology is allocated to cost of revenue and operating expenses based on headcount. Although we expect our cost of revenue to increase in absolute dollars as our business and revenue grows, we expect our cost of revenue to decrease as a percentage of our revenue over time.
21


Professional Services and Other
Cost of professional services primarily consists of expenses related to our professional services organization and are comprised of personnel costs, including salaries, benefits, bonuses and allocated overhead.
Gross Profit and Gross Margin
Gross margin is calculated as gross profit as a percentage of total revenue. Our gross margin may fluctuate from period to period based on revenue earned, the timing and amount of investments made to expand our hosting capacity, our customer support and professional services teams and in hiring
22


additional personnel, and the impact of acquisitions. We expect our gross profit and gross margin to increase as our business grows over time.
Operating Expenses
Research and Development
Research and development expenses primarily consist of personnel costs, including salaries, benefits and allocated overhead. Research and development expenses also include depreciation expense and other expenses associated with product development. We plan to increase the dollar amount of our investment in research and development for the foreseeable future as we focus on developing new features and enhancements to our plan offerings. However, we expect our research and development expenses to decrease as a percentage of our revenue over time.
Sales and Marketing
Sales and marketing expenses primarily consist of personnel costs directly associated with our sales and marketing department, online advertising expenses, as well as allocated overhead, including depreciation expense and amortization related to acquired developed technologies. Sales force commissions and bonuses are considered incremental costs of obtaining a contract with a customer. Sales commissions are earned and recorded at contract commencement for both new customer contracts and expansion of contracts with existing customers. Sales commissions are deferred and amortized on a straight-line basis over a period of benefit of three years. We plan to increase the dollar amount of our investment in sales and marketing for the foreseeable future, primarily for increased headcount for our sales department.
General and Administrative
General and administrative expenses primarily consist of personnel expenses associated with our finance, legal, human resources and other administrative employees. Our general and administrative expenses also include professional fees for external legal, accounting and other consulting services, depreciation and amortization expense, as well as allocated overhead. We expect to increase the size of our general and administrative functions to support the growth of our business. We also recognized certain non-recurring professional fees and other expenses as part of our transition to becoming a public company and expect to continue to incur additional expenses as a result of operating as a public company, including costs to comply with rules and regulations applicable to companies listed on a U.S. securities exchange, costs related to compliance and reporting obligations pursuant to the rules and regulations of the SEC, investor relations and professional services. We expect the dollar amount of our general and administrative expenses to increase for the foreseeable future. However, we expect our general and administrative expenses to decrease as a percentage of revenue over time.
Interest Income (Expense), Net
Interest income (expense), net consists primarily of interest expense on outstandingrelated to our line of credit, balanceswhich expired in January 2022, and is offset by interest income earned on our cash and investment balances.
22


Other (Expense) Income,Expense, Net
Other (expense) income,expense, net primarily consists of sublease rental income from our Seattle, Washington office and foreign currency transaction gains and losses.
Income Tax Provision
The income tax provision consists of current and deferred taxes for our foreign jurisdictions. We have historically reported a taxable loss in our most significant jurisdiction, the U.S.,United States, and have a full valuation allowance against our deferred tax assets. We expect this trend to continue for the foreseeable future.
23


Results of Operations
The following tables set forth information comparing the components of our results of operations in dollars and as a percentage of total revenue for the periods presented.
Three Months Ended September 30,Nine Months Ended September 30,
2021202020212020
(in thousands)
Revenue
Subscription$48,570 $33,370 $133,105 $94,889 
Professional services and other521 296 1,489 714 
Total revenue49,091 33,666 134,594 95,603 
Cost of revenue(1)
Subscription12,088 8,588 32,723 24,852 
Professional services and other258 186 775 450 
Total cost of revenue12,346 8,774 33,498 25,302 
Gross profit36,745 24,892 101,096 70,301 
Operating expenses
Research and development(1)
10,551 7,693 27,831 22,686 
Sales and marketing(1)
21,383 14,774 59,358 42,852 
General and administrative(1)
11,649 9,346 32,276 30,970 
Total operating expenses43,583 31,813 119,465 96,508 
Loss from operations(6,838)(6,921)(18,369)(26,207)
Interest expense(78)(94)(227)(285)
Interest income73 50 190 563 
Other (expense) income, net(86)19 (260)222 
Loss before income taxes(6,929)(6,946)(18,666)(25,707)
Income tax expense64 51 136 72 
Net loss and comprehensive loss$(6,993)$(6,997)$(18,802)$(25,779)
23


Three Months Ended September 30,Nine Months Ended September 30,
2022202120222021
(in thousands)
Revenue
Subscription$64,536 $48,570 $182,048 $133,105 
Professional services and other771 521 2,120 1,489 
Total revenue65,307 49,091 184,168 134,594 
Cost of revenue(1)
Subscription15,008 12,088 43,641 32,723 
Professional services and other304 258 802 775 
Total cost of revenue15,312 12,346 44,443 33,498 
Gross profit49,995 36,745 139,725 101,096 
Operating expenses
Research and development(1)
16,278 10,551 44,717 27,831 
Sales and marketing(1)
32,411 21,383 88,373 59,358 
General and administrative(1)
15,691 11,649 45,162 32,276 
Total operating expenses64,380 43,583 178,252 119,465 
Loss from operations(14,385)(6,838)(38,527)(18,369)
Interest expense(29)(78)(128)(227)
Interest income728 73 1,172 190 
Other expense, net(160)(86)(558)(260)
Loss before income taxes(13,846)(6,929)(38,041)(18,666)
Income tax expense87 64 257 136 
Net loss$(13,933)$(6,993)$(38,298)$(18,802)
_______________
(1)Includes stock-based compensation expense as follows:
Three Months Ended September 30,Nine Months Ended September 30,Three Months Ended September 30,Nine Months Ended September 30,
20212020202120202022202120222021
(in thousands)(in thousands)
Cost of revenueCost of revenue$280 $153 $698 $617 Cost of revenue$674 $280 $1,888 $698 
Research and developmentResearch and development1,067 509 2,721 1,443 Research and development3,122 1,067 7,907 2,721 
Sales and marketingSales and marketing2,316 667 6,793 1,833 Sales and marketing6,164 2,316 16,341 6,793 
General and administrativeGeneral and administrative1,563 1,231 4,367 4,670 General and administrative3,014 1,563 7,894 4,367 
Total stock-based compensationTotal stock-based compensation$5,226 $2,560 $14,579 $8,563 Total stock-based compensation$12,974 $5,226 $34,030 $14,579 

Three Months Ended September 30,Nine Months Ended September 30,
2021202020212020
(as a percentage of total revenue)
Revenue
Subscription99 %99 %99 %99 %
Professional services and other%%%%
Total revenue100 %100 %100 %100 %
Cost of revenue
Subscription25 %26 %24 %26 %
Professional services and other%— %%— %
Total cost of revenue25 %26 %25 %26 %
Gross profit75 %74 %75 %74 %
Operating expenses
Research and development21 %23 %21 %24 %
Sales and marketing44 %44 %44 %45 %
General and administrative24 %28 %24 %32 %
Total operating expenses89 %95 %89 %101 %
Loss from operations(14)%(21)%(14)%(27)%
Interest expense— %— %— %— %
Interest income— %— %— %— %
Other (expense) income, net— %— %— %— %
Loss before income taxes(14)%(21)%(14)%(27)%
Income tax expense— %— %— %— %
Net loss and comprehensive loss(14)%(21)%(14)%(27)%
24


Three Months Ended September 30,Nine Months Ended September 30,
2022202120222021
(as a percentage of total revenue)
Revenue
Subscription99 %99 %99 %99 %
Professional services and other%%%%
Total revenue100 %100 %100 %100 %
Cost of revenue
Subscription23 %25 %24 %24 %
Professional services and other— %%— %%
Total cost of revenue23 %25 %24 %25 %
Gross profit77 %75 %76 %75 %
Operating expenses
Research and development25 %21 %24 %21 %
Sales and marketing50 %44 %48 %44 %
General and administrative24 %24 %25 %24 %
Total operating expenses99 %89 %97 %89 %
Loss from operations(22)%(14)%(21)%(14)%
Interest expense— %— %— %— %
Interest income%— %%— %
Other expense, net— %— %— %— %
Loss before income taxes(21)%(14)%(21)%(14)%
Income tax expense— %— %— %— %
Net loss(21)%(14)%(21)%(14)%
Note: Certain amounts may not sum due to rounding


2425


Three Months Ended September 30, 20212022 Compared to Three Months Ended September 30, 20202021
Revenue
Three Months Ended September 30,ChangeThree Months Ended September 30,Change
20212020Amount%20222021Amount%
(dollars in thousands)
(dollars in thousands)
RevenueRevenueRevenue
SubscriptionSubscription$48,570 $33,370 $15,200 46 %Subscription$64,536 $48,570 $15,966 33 %
Professional services and otherProfessional services and other521 296 225 76 %Professional services and other771 521 250 48 %
Total revenueTotal revenue$49,091 $33,666 $15,425 46 %Total revenue$65,307 $49,091 $16,216 33 %
Percentage of Total RevenuePercentage of Total RevenuePercentage of Total Revenue
SubscriptionSubscription99 %99 %Subscription99 %99 %
Professional services and otherProfessional services and other%%Professional services and other%%
The increase in subscription revenue was primarily driven by revenue from new customers and expansion within existing customers. The total number of customers grew from 25,556 as of September 30, 2020 to 30,705 as of September 30, 2021.2021 to 34,258 as of September 30, 2022. Customers contributing over $10,000 in ARR grew 40% versus the prior year and customers contributing over $50,000 in ARR grew 76% versus the prior year. The increase in new customers was primarily driven by our growing sales force capacity to meet market demand. Expansion within existing customers was driven by our ability to increase the number of users, social profiles and products purchased by customers. This is in part attributable to the expansion of use-cases across various functions within our existing customers’ organizations.
Cost of Revenue and Gross Margin
Three Months Ended September 30,ChangeThree Months Ended September 30,Change
20212020Amount%20222021Amount%
(dollars in thousands)
(dollars in thousands)
Cost of revenueCost of revenueCost of revenue
SubscriptionSubscription$12,088 $8,588 $3,500 41 %Subscription$15,008 $12,088 $2,920 24 %
Professional services and otherProfessional services and other258 186 72 39 %Professional services and other304 258 46 18 %
Total cost of revenueTotal cost of revenue12,346 8,774 3,572 41 %Total cost of revenue15,312 12,346 2,966 24 %
Gross profitGross profit$36,745 $24,892 $11,853 48 %Gross profit$49,995 $36,745 $13,250 36 %
Gross marginGross marginGross margin
Total gross marginTotal gross margin75 %74 %Total gross margin77 %75 %
2526


The increase in cost of subscription revenue for the three months ended September 30, 20212022 compared to the three months ended September 30, 20202021 was primarily due to the following:
Change
(in thousands)
Data provider fees$2,504 
Personnel costs9592,282 
Stock-based compensation expense127394 
Personnel costs199 
Other(90)45 
Subscription cost of revenue$3,5002,920 
Fees paid to our data providers increased due to revenue growth. PersonnelThe increase in stock-based compensation expense and personnel costs increased primarily as a result of a 6%10% increase in headcount as we continue to grow our customer support and customer success teams to support our customer growth. The increase in stock-based compensation expense was due to the increased headcount.
Operating Expenses
Research and Development
Three Months Ended September 30,ChangeThree Months Ended September 30,Change
20212020Amount%20222021Amount%
(dollars in thousands)
(dollars in thousands)
Research and developmentResearch and development$10,551 $7,693 $2,858 37 %Research and development$16,278 $10,551 $5,727 54 %
Percentage of total revenuePercentage of total revenue21 %23 %Percentage of total revenue25 %21 %
The increase in research and development expense for the three months ended September 30, 20212022 compared to the three months ended September 30, 20202021 was primarily due to the following:
Change
(in thousands)
Personnel costs$2,3153,303 
Stock-based compensation expense5582,055 
Other(15)369 
Research and development$2,8585,727 
Personnel costs increased primarily as a result of a 20%42% increase in headcount to grow our research and development teams to drive our technology innovation through the development and maintenance of new products and features.our platform. The increase in stock-based compensation expense was primarily due to the increased headcount.
2627


Sales and Marketing
Three Months Ended September 30,ChangeThree Months Ended September 30,Change
20212020Amount%20222021Amount%
(dollars in thousands)
(dollars in thousands)
Sales and marketingSales and marketing$21,383 $14,774 $6,609 45 %Sales and marketing$32,411 $21,383 $11,028 52 %
Percentage of total revenuePercentage of total revenue44 %44 %Percentage of total revenue50 %44 %
The increase in sales and marketing expense for the three months ended September 30, 20212022 compared to the three months ended September 30, 20202021 was primarily due to the following:
Change
(in thousands)
Personnel costs$4,1037,062 
Stock-based compensation expense1,6493,848 
Other857118 
Sales and marketing$6,60911,028 
Personnel costs increased primarily as a result of a 16%46% increase in headcount as we continue to expand our sales teams to grow our customer base, as well as additional sales commission expense due to the year over yearyear-over-year sales growth, which increased the amortization of contract acquisition costs. The increase in stock-based compensation expense was primarily due to the increased headcount and awards granted to our President in connection with his promotion at the end of 2020.President.
General and Administrative
Three Months Ended September 30,ChangeThree Months Ended September 30,Change
20212020Amount%20222021Amount%
(dollars in thousands)
(dollars in thousands)
General and administrativeGeneral and administrative$11,649 $9,346 $2,303 25 %General and administrative$15,691 $11,649 $4,042 35 %
Percentage of total revenuePercentage of total revenue24 %28 %Percentage of total revenue24 %24 %
The increase in general and administrative expense for the three months ended September 30, 20212022 compared to the three months ended September 30, 20202021 was primarily due to the following:
Change
(in thousands)
Personnel costs$1,4162,855 
Stock-based compensation expense332 
Credit losses on accounts receivable(488)1,451 
Other1,043 (264)
General and administrative$2,3034,042 
27


The increase in personnelPersonnel costs wasincreased primarily theas a result of a 26%36% increase in headcount as we continue to grow our business and operate as a publicly traded company. The increase in stock-based compensation expense was primarily due to the increased headcount. Credit losses on accounts receivable decreased due to improved collections in 2021 and a reserve taken in the prior year related to the potential impact of COVID-19 on our customers’ ability to pay. The increase in other was primarily driven by higher indirect tax expense.
28


Interest Income (Expense), Net
Three Months Ended September 30,Change
20212020Amount%
(dollars in thousands)
Interest income (expense), net$(5)$(44)$39 (89)%
Percentage of total revenue— %— %

The decrease in net interest expense was primarily driven by higher fees in prior year associated with our revolving line of credit.
Other (Expense) Income, Net
Three Months Ended September 30,ChangeThree Months Ended September 30,Change
20212020Amount%20222021Amount%
(dollars in thousands)
(dollars in thousands)
Other (expense) income, net$(86)$19 $(105)
n/m(1)
Interest income (expense), netInterest income (expense), net$699 $(5)$704 
n/m(1)
Percentage of total revenuePercentage of total revenue— %— %Percentage of total revenue— %— %
_________________
(1)Calculated metric is not meaningful.
The decreaseincrease in interest income (expense), net was primarily driven by the increased investment in marketable securities.
Other Expense, Net
Three Months Ended September 30,Change
20222021Amount%
(dollars in thousands)
Other expense net$(160)$(86)$(74)86 %
Percentage of total revenue— %— %
The change in other (expense) income,expense, net is due to sublease rental income as our Seattle, Washington lease expired in July 2020 as well aswas primarily driven by foreign exchange transaction losses.
Income Tax Expense
Three Months Ended September 30,ChangeThree Months Ended September 30,Change
20212020Amount%20222021Amount%
(dollars in thousands)
(dollars in thousands)
Income tax expenseIncome tax expense$64 $51 $13 25 %Income tax expense$87 $64 $23 36 %
Percentage of total revenuePercentage of total revenue— %— %Percentage of total revenue— %— %
The increase in income tax expense is due to higher earnings in foreign jurisdictions.

2829


Nine Months Ended September 30, 20212022 Compared to Nine Months Ended September 30, 20202021
Revenue
Nine Months Ended September 30,ChangeNine Months Ended September 30,Change
20212020Amount%20222021Amount%
(dollars in thousands)
(dollars in thousands)
RevenueRevenueRevenue
SubscriptionSubscription$133,105 $94,889 $38,216 40 %Subscription$182,048 $133,105 $48,943 37 %
Professional services and otherProfessional services and other1,489 714 775 109 %Professional services and other2,120 1,489 631 42 %
Total revenueTotal revenue$134,594 $95,603 $38,991 41 %Total revenue$184,168 $134,594 $49,574 37 %
Percentage of Total RevenuePercentage of Total RevenuePercentage of Total Revenue
SubscriptionSubscription99 %99 %Subscription99 %99 %
Professional services and otherProfessional services and other%%Professional services and other%%
The increase in subscription revenue was primarily driven by revenue from new customers and expansion within existing customers. The total number of customers grew from 25,556 as of September 30, 2020 to 30,705 as of September 30, 2021.2021 to 34,258 as of September 30, 2022. Customers contributing over $10,000 in ARR grew 40% versus the prior year and customers contributing over $50,000 in ARR grew 76% versus the prior year. The increase in new customers was primarily driven by our growing sales force capacity to meet market demand. Expansion within existing customers was driven by our ability to increase the number of users, social profiles and products purchased by customers. This is in part attributable to the expansion of use-cases across various functions within our existing customers’ organizations.
Cost of Revenue and Gross Margin
Nine Months Ended September 30,ChangeNine Months Ended September 30,Change
20212020Amount%20222021Amount%
(dollars in thousands)
(dollars in thousands)
Cost of revenueCost of revenueCost of revenue
SubscriptionSubscription$32,723 $24,852 $7,871 32 %Subscription$43,641 $32,723 $10,918 33 %
Professional services and otherProfessional services and other775 450 325 72 %Professional services and other802 775 27 %
Total cost of revenueTotal cost of revenue33,498 25,302 8,196 32 %Total cost of revenue44,443 33,498 10,945 33 %
Gross profitGross profit$101,096 $70,301 $30,795 44 %Gross profit$139,725 $101,096 $38,629 38 %
Gross marginGross marginGross margin
Total gross marginTotal gross margin75 %74 %Total gross margin76 %75 %
2930


The increase in cost of subscription revenue for the nine months ended September 30, 20212022 compared to the nine months ended September 30, 20202021 was primarily due to the following:
Change
(in thousands)
Data provider fees$6,9466,811 
Personnel costs1,0942,675 
Stock-based compensation expense811,190 
Other(250)242 
Subscription cost of revenue$7,87110,918 
Fees paid to our data providers increased due to revenue growth. Personnel costs increased primarily as a result of a 6%10% increase in headcount as we continue to grow our customer support and customer success teams to support our customer growth. The increase in stock-based compensation expense was primarily due to the increased headcount.
Operating Expenses
Research and Development
Nine Months Ended September 30,ChangeNine Months Ended September 30,Change
20212020Amount%20222021Amount%
(dollars in thousands)
(dollars in thousands)
Research and developmentResearch and development$27,831 $22,686 $5,145 23 %Research and development$44,717 $27,831 $16,886 61 %
Percentage of total revenuePercentage of total revenue21 %24 %Percentage of total revenue24 %21 %
The increase in research and development expense for the nine months ended September 30, 20212022 compared to the nine months ended September 30, 20202021 was primarily due to the following:
Change
(in thousands)
Personnel costs$3,83711,047 
Stock-based compensation expense1,2785,186 
Other30653 
Research and development$5,14516,886 
Personnel costs increased primarily as a result of a 20%42% increase in headcount to grow our research and development teams to drive our technology innovation through the development and maintenance of new products and features.our platform. The increase in stock-based compensation expense was primarily due to the increased headcount.
3031


Sales and Marketing
Nine Months Ended September 30,ChangeNine Months Ended September 30,Change
20212020Amount%20222021Amount%
(dollars in thousands)
(dollars in thousands)
Sales and marketingSales and marketing$59,358 $42,852 $16,506 39 %Sales and marketing$88,373 $59,358 $29,015 49 %
Percentage of total revenuePercentage of total revenue44 %45 %Percentage of total revenue48 %44 %
The increase in sales and marketing expense for the nine months ended September 30, 20212022 compared to the nine months ended September 30, 20202021 was primarily due to the following:
Change
(in thousands)
Personnel costs$9,69518,844 
Stock-based compensation expense4,9609,548 
Other1,851623 
Sales and marketing$16,50629,015 
Personnel costs increased primarily as a result of a 16%46% increase in headcount as we continue to expand our sales teams to grow our customer base, as well as additional sales commission expense due to the year over yearyear-over-year sales growth, which increased the amortization of contract acquisition costs. The increase in stock-based compensation expense was primarily due to the increased headcount and awards granted to our President in connection with his promotion at the end of 2020. The increase in other was primarily driven by a $1.4 million increase in advertising and marketing expenses.President.
General and Administrative
Nine Months Ended September 30,ChangeNine Months Ended September 30,Change
20212020Amount%20222021Amount%
(dollars in thousands)
(dollars in thousands)
General and administrativeGeneral and administrative$32,276 $30,970 $1,306 %General and administrative$45,162 $32,276 $12,886 40 %
Percentage of total revenuePercentage of total revenue24 %32 %Percentage of total revenue25 %24 %
The increase in general and administrative expense for the nine months ended September 30, 20212022 compared to the nine months ended September 30, 20202021 was primarily due to the following:
Change
(in thousands)
Personnel costs$3,0837,042 
Stock-based compensation expense3,527 
Credit losses on accounts receivable(1,741)
Stock-based compensation expense(303)421 
Other2671,896 
General and administrative$1,30612,886 
31


Personnel costs increased primarily as a result of a 26%36% increase in headcount as we continue to grow our business and operate as a publicly traded company. The increase in stock-based
32


Credit
compensation expense was primarily due to the increased headcount. The increase in credit losses on accounts receivable decreased due to improved collections in 2021 and a reserve taken in the prior year related to the potential impact of COVID-19 on our customers’ ability to pay. The decrease in stock-based compensation was due to expense recognized in prior year related to the vesting of a RSU award granted to our Chief Executive Officer in connection with the achievement of a market capitalization threshold that was reached in February 2020.primarily driven by higher accounts receivable balances. The increase in other was primarily driven by $0.5 million in higher indirect tax expense.accounting fees, $0.3 million in higher employee training costs, $0.3 million in recruiting costs and the remainder due to various other expenses related to overhead.
Interest Income (Expense), Net
Nine Months Ended September 30,ChangeNine Months Ended September 30,Change
20212020Amount%20222021Amount%
(dollars in thousands)
(dollars in thousands)
Interest income (expense), netInterest income (expense), net$(37)$278 $(315)n/mInterest income (expense), net$1,044 $(37)$1,081 
n/m(1)
Percentage of total revenuePercentage of total revenue— %%Percentage of total revenue— %— %
_________________

(1)
Calculated metric is not meaningful.
The decreaseincrease in interest income (expense), net was primarily driven by higher interest rates earnedthe increased investment in the prior year on cash deposits related to our IPO proceeds.marketable securities.
Other (Expense) Income,Expense, Net
Nine Months Ended September 30,ChangeNine Months Ended September 30,Change
20212020Amount%20222021Amount%
(dollars in thousands)
(dollars in thousands)
Other (expense) income, net$(260)$222 $(482)n/m
Other expense netOther expense net$(558)$(260)$(298)115 %
Percentage of total revenuePercentage of total revenue— %— %Percentage of total revenue— %— %
The decreasechange in other (expense) income,expense, net is due to sublease rental income as our Seattle, Washington lease expired in July 2020 as well aswas primarily driven by foreign exchange transaction losses.
Income Tax Expense
Nine Months Ended September 30,ChangeNine Months Ended September 30,Change
20212020Amount%20222021Amount%
(dollars in thousands)
(dollars in thousands)
Income tax expenseIncome tax expense$136 $72 $64 89 %Income tax expense$257 $136 $121 89 %
Percentage of total revenuePercentage of total revenue— %— %Percentage of total revenue— %— %
The increase in income tax expense is due to higher earnings in foreign jurisdictions.
Non-GAAP Financial Measures
In addition to our results determined in accordance with U.S. generally accepted accounting principles, or GAAP, we believe the following non-GAAP measures are useful in evaluating our operating performance. We use the below non-GAAP financial information, collectively, to evaluate our ongoing operations and for internal planning and forecasting purposes. We believe that non-GAAP financial information, when taken collectively, may be helpful to investors because it provides consistency and
32


comparability with past financial performance by excluding certain items that may not be indicative of our business, operating results or future outlook.
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However, non-GAAP financial information is presented for supplemental informational purposes only, has limitations as an analytical tool and should not be considered in isolation or as a substitute for financial information presented in accordance with GAAP. In addition, other companies, including companies in our industry, may calculate non-GAAP financial measures differently or may use other measures to evaluate their performance, all of which could reduce the usefulness of our non-GAAP financial measures as tools for comparison. Investors are encouraged to review the related GAAP financial measures and the reconciliation of these non-GAAP financial measures to their most directly comparable GAAP financial measures, and not to rely on any single financial measure to evaluate our business.
Three Months Ended September 30,Nine Months Ended September 30,Three Months Ended September 30,Nine Months Ended September 30,
20212020202120202022202120222021
(dollars in thousands, except per share data)
(dollars in thousands, except per share data)
Non-GAAP gross profitNon-GAAP gross profit$37,025 $25,045 $101,794 $70,918 Non-GAAP gross profit$50,669 $37,025 $141,613 $101,794 
Non-GAAP operating lossNon-GAAP operating loss(1,612)(4,361)(3,790)(17,644)Non-GAAP operating loss(1,411)(1,612)(4,497)(3,790)
Non-GAAP net lossNon-GAAP net loss(1,767)(4,437)(4,223)(17,216)Non-GAAP net loss(959)(1,767)(4,268)(4,223)
Non-GAAP net loss per shareNon-GAAP net loss per share(0.03)(0.09)(0.08)(0.34)Non-GAAP net loss per share(0.02)(0.03)(0.08)(0.08)
Free cash flowFree cash flow$4,169 $(4,041)$11,678 $(13,394)Free cash flow$533 $4,169 $6,289 $11,678 
Non-GAAP Gross Profit
We define non-GAAP gross profit as GAAP gross profit, excluding stock-based compensation expense. We believe non-GAAP gross profit provides our management and investors consistency and comparability with our past financial performance and facilitates period-to-period comparisons of operations, as this non-GAAP financial measure eliminates the effect of stock-based compensation, which is often unrelated to overall operating performance.
Three Months Ended September 30,Nine Months Ended September 30,Three Months Ended September 30,Nine Months Ended September 30,
20212020202120202022202120222021
Reconciliation of Non-GAAP gross profitReconciliation of Non-GAAP gross profit
(dollars in thousands)
Reconciliation of Non-GAAP gross profit
(dollars in thousands)
Gross profitGross profit$36,745 $24,892 $101,096 $70,301 Gross profit$49,995 $36,745 $139,725 $101,096 
Stock-based compensation expenseStock-based compensation expense280 153 698 617 Stock-based compensation expense674 280 1,888 698 
Non-GAAP gross profitNon-GAAP gross profit$37,025 $25,045 $101,794 $70,918 Non-GAAP gross profit$50,669 $37,025 $141,613 $101,794 

Non-GAAP Operating Loss
We define non-GAAP operating loss as GAAP loss from operations, excluding stock-based compensation expense. We believe non-GAAP operating loss provides our management and investors consistency and comparability with our past financial performance and facilitates period-to-period
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comparisons of operations, as this non-GAAP financial measure eliminates the effect of stock-based compensation, which is often unrelated to overall operating performance.
Three Months Ended September 30,Nine Months Ended September 30,Three Months Ended September 30,Nine Months Ended September 30,
20212020202120202022202120222021
Reconciliation of Non-GAAP operating lossReconciliation of Non-GAAP operating loss
(dollars in thousands)
Reconciliation of Non-GAAP operating loss
(dollars in thousands)
Loss from operationsLoss from operations$(6,838)$(6,921)$(18,369)$(26,207)Loss from operations$(14,385)$(6,838)$(38,527)$(18,369)
Stock-based compensation expenseStock-based compensation expense5,226 2,560 14,579 8,563 Stock-based compensation expense12,974 5,226 34,030 14,579 
Non-GAAP operating lossNon-GAAP operating loss$(1,612)$(4,361)$(3,790)$(17,644)Non-GAAP operating loss$(1,411)$(1,612)$(4,497)$(3,790)
Non-GAAP Net Loss
We define non-GAAP net loss as GAAP net loss and comprehensive loss, excluding stock-based compensation expense. We believe non-GAAP net loss provides our management and investors consistency and comparability with our past financial performance and facilitates period-to-period comparisons of operations, as this non-GAAP financial measure eliminates the effect of stock-based compensation, which is often unrelated to overall operating performance.
Three Months Ended September 30,Nine Months Ended September 30,Three Months Ended September 30,Nine Months Ended September 30,
20212020202120202022202120222021
Reconciliation of Non-GAAP net lossReconciliation of Non-GAAP net loss
(dollars in thousands)
Reconciliation of Non-GAAP net loss
(dollars in thousands)
Net loss and comprehensive loss$(6,993)$(6,997)$(18,802)$(25,779)
Net lossNet loss$(13,933)$(6,993)$(38,298)$(18,802)
Stock-based compensation expenseStock-based compensation expense5,226 2,560 14,579 8,563 Stock-based compensation expense12,974 5,226 34,030 14,579 
Non-GAAP net lossNon-GAAP net loss$(1,767)$(4,437)$(4,223)$(17,216)Non-GAAP net loss$(959)$(1,767)$(4,268)$(4,223)
Non-GAAP Net Loss per Share
We define non-GAAP net loss per share as GAAP net loss per share attributable to common shareholders, basic and diluted, excluding stock-based compensation expense. We believe non-GAAP net loss per share provides our management and investors consistency and comparability with our past financial performance and facilitates period-to-period comparisons of operations, as this non-GAAP
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financial measure eliminates the effect of stock-based compensation, which is often unrelated to overall operating performance.
Three Months Ended September 30,Nine Months Ended September 30,
2021202020212020
Reconciliation of Non-GAAP net loss per share
Net loss per share attributable to common shareholders, basic and diluted$(0.13)$(0.13)$(0.35)$(0.51)
Stock-based compensation expense per share0.10 0.04 0.27 0.17 
Non-GAAP net loss per share$(0.03)$(0.09)$(0.08)$(0.34)
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Three Months Ended September 30,Nine Months Ended September 30,
2022202120222021
Reconciliation of Non-GAAP net loss per share
Net loss per share attributable to common shareholders, basic and diluted$(0.25)$(0.13)$(0.70)$(0.35)
Stock-based compensation expense per share0.23 0.10 0.62 0.27 
Non-GAAP net loss per share$(0.02)$(0.03)$(0.08)$(0.08)
Free Cash Flow
Free cash flow is a non-GAAP financial measure that we define as net cash used inprovided by operating activities less purchases of property and equipment. We believe that free cash flow is a useful indicator of liquidity that provides information to management and investors about the amount of cash used inprovided by our core operations that, after the purchases of property and equipment, is not available to be used for strategic initiatives. For example, if free cash flow is negative, we may need to access cash reserves or other sources of capital to invest in strategic initiatives. One limitation of free cash flow is that it does not reflect our future contractual obligations. Additionally, free cash flow does not represent the total increase or decrease in our cash balance for a given period.
Three Months Ended September 30,Nine Months Ended September 30,Three Months Ended September 30,Nine Months Ended September 30,
20212020202120202022202120222021
Reconciliation of Free cash flowReconciliation of Free cash flow
(dollars in thousands)
Reconciliation of Free cash flow
(dollars in thousands)
Net cash provided by (used in) operating activities$4,365 $(2,633)$12,340 $(11,178)
Net cash provided by operating activitiesNet cash provided by operating activities$1,047 $4,365 $7,716 $12,340 
Purchases of property and equipmentPurchases of property and equipment(196)(1,408)(662)(2,216)Purchases of property and equipment(514)(196)(1,427)(662)
Free cash flowFree cash flow$4,169 $(4,041)$11,678 $(13,394)Free cash flow$533 $4,169 $6,289 $11,678 
Liquidity and Capital Resources
Our liquidity and capital resources were not materially impacted by the COVID-19 pandemic and the governmental responses to address the pandemic and the related economic impact during the nine months ended September 30, 2021.2022. For further discussion regarding the future potential impacts of COVID-19 and the related economic impacts on our liquidity and capital resources, see “Risk Factors” in Part I—Item 1A of our Annual Report on Form 10-K.10-K for the year ended December 31, 2021.
As of September 30, 2021,2022, our principal sources of liquidity were cash and cash equivalents of $115.3$95.1 million, marketable securities of $59.7$86.7 million and net accounts receivable of $16.0$26.7 million. Our marketable securities generally consist of investment grade U.S. Treasury securities, corporate bonds, commercial paper, asset-backed securities, and U.S. agency securities. Historically, we have generated losses from operations and negative cash flows from operations, as evidenced by our accumulated deficit and historical statement of cash flows. However, for the nine months ended September 30, 2022 and 2021, we generated positive cash flows from operations. We expect to continue to incur operating losses for the foreseeable future due to the investments in our business we intend to make as described above. We may experience greater than anticipated operating losses in the short- and long-term ifdue to various
36


risks and uncertainties, such as changes in macroeconomic conditions, the COVID-19 pandemic, and the governmental responses to address the pandemic and any re-emergence of COVID-19 persist for a prolonged period of time.COVID-19. The impact of changes in macroeconomic conditions and the COVID-19 pandemic on our customers and our operations going forward remains uncertain, and we continue to proactively monitor our liquidity position.
Prior to our IPO in December 2019, we financed our operations primarily through private issuance of equity securities and line of credit borrowings. In our IPO, we received net proceeds of $134.3 million after deducting underwriting discounts and commissions of $10.5 million and offering expenses of $5.2 million. We subsequently received an additional $10.0 million of net proceeds after deducting underwriting discounts and commissions in January 2020 as a result of the over-allotment option exercise by the underwriters of our IPO. In August 2020, we received $42.1 million of net proceeds from our equity follow-on offering after deducting underwriting discounts and commissions. Our principal uses of cash in recent periods have been to fund operations and invest in capital expenditures.
We believe our existing cash and cash equivalents will be sufficient to meet our operating and capital needs for at least the next 12 months. Our future capital requirements will depend on many factors, including our subscription growth rate, subscription renewal activity, billing frequency, the impact
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of changes in macroeconomic conditions and the COVID-19 pandemic on our customers and our operations, the timing and extent of spending to support our research and development efforts, the expansion of sales and marketing activities, the introduction of new and enhanced product offerings, and the continuing market acceptance of our product. In the future, we may enter into arrangements to acquire or invest in complementary businesses, products and technologies, including intellectual property rights. We may be required to seek additional equity or debt financing. In the event that additional financing is required from outside sources, we may not be able to raise it on terms acceptable to us, or at all. If we are unable to raise additional capital or generate cash flows necessary to expand our operations, our business, results of operations and financial condition could be adversely affected.
SVB Credit Facility
In December 2017, we entered into a Loan and Security Agreement with Silicon Valley Bank, or SVB, which comprised a $15.0 million line of credit, or the Revolver, and a $5.0 million incremental revolving line commitment, or the Incremental Revolver, and, together with the Revolver, the SVB Credit Facility.
In November 2019, we amended the SVB Credit Facility to increase the Revolver (including the exercise of the Incremental Revolver, as amended) to $40.0 million and amended, among other terms, levels for the minimum adjusted EBITDA and minimum liquidity covenants, the advance rate and the interest rate. The November 2019 amendment includes a “streamline period”, or Streamline Period, concept, which occurs when we maintain, for every consecutive day in the immediately preceding fiscal quarter, the sum of (i) unrestricted cash at SVB plus (ii) unused availability under the Revolver in an amount equal to or greater than $75.0 million (the Streamline Balance). Any Streamline Period terminates on the earlier of the occurrence of an event of default and failure to maintain the Streamline Balance. The minimum adjusted EBITDA and minimum liquidity covenants do not apply during any Streamline Period. As of September 30, 2021, we did not have any outstanding principal balance under the SVB Credit Facility.
In connection with the November 2019 amendment, the Revolver now has a floating interest rate equal to the greater of (i) 4.75% and (ii) (x) at any time when the Streamline Period is not in effect, one and one-half of one percent (1.50%) above the prime rate and (y) at any time when the Streamline Period is in effect, the prime rate, which interest is payable monthly. The SVB Credit Facility maturesexpired by its terms on January 31, 2022.
The SVB Credit Facility contains customary negative covenants that limit our ability to, or require mandatory prepayment in the event that we, among other things, incur additional indebtedness or liens, merge with other companies or consummate certain changes of control, acquireother companies, engage in new lines of business, add new offices or business locations, make certain investments, pay dividends, transfer or dispose of certain assets, liquidate or dissolve and enter into various specified transactions. The SVB Credit Facility also contains affirmative covenants, including certain financial covenants such as minimum adjusted EBITDA and minimum liquidity covenants and financial reporting requirements. With limited exceptions, our obligations under the SVB Credit Facility are secured by all of our property other than intellectual property (which is subject to a negative pledge). As of September 30, 2021, we were in compliance with the covenants in the SVB Credit Facility.
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The following table summarizes our cash flows for the periods presented:
Nine Months Ended September 30,
20212020
(in thousands)
Net cash provided by (used in) operating activities$12,340 $(11,178)
Net cash used in investing activities(11,476)(51,938)
Net cash (used in) provided by financing activities(47)45,584 
Net increase (decrease) in cash$817 $(17,532)
Nine Months Ended September 30,
20222021
(in thousands)
Net cash provided by operating activities$7,716 $12,340 
Net cash used in investing activities(18,799)(11,476)
Net cash used in financing activities(890)(47)
Net (decrease) increase in cash and cash equivalents$(11,973)$817 
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Operating Activities
Our largest source of operating cash is cash collections from our customers for subscription services. Our primary uses of cash from operating activities are for personnel costs across the sales and marketing and research and development departments and hosting costs. Historically, we have generated negative cash flows from operating activities. However, for the nine months ended September 30, 2022 and 2021, we generated positive cash flows from operating activities.
Net cash provided by operating activities during the nine months ended September 30, 2022 was $7.7 million, which resulted from a net loss of $38.3 million adjusted for non-cash charges of $51.5 million and net cash outflow of $5.5 million from changes in operating assets and liabilities. Non-cash charges primarily consisted of $34.0 million of stock-based compensation expense, $2.9 million of depreciation and intangible asset amortization expense, $13.3 million for amortization of deferred contract acquisition costs, which were primarily commissions, and $0.7 million of amortization of right-of-use, or ROU, operating lease assets. The net cash outflow from changes in operating assets and liabilities was primarily the result of a $19.7 million increase in deferred commissions due to the addition of new customers and expansion of the business, a $2.2 million increase in prepaid expenses and other assets, as well as a $2.3 million decrease in operating lease liabilities. These outflows were primarily offset by a $15.7 million increase in deferred revenue and a $4.8 million increase in accounts payable and accrued expenses.
Net cash provided by operating activities during the nine months ended September 30, 2021 was $12.3 million, which resulted from a net loss of $18.8 million adjusted for non-cash charges of $27.5 million and net cash inflow of $3.6 million from changes in operating assets and liabilities. Non-cash charges primarily consisted of $14.6 million of stock-based compensation expense, $3.0 million of depreciation and intangible asset amortization expense, $8.6 million for amortization of deferred contract acquisition costs, which were primarily commissions, and $0.5 million of amortization of right-of-use, or ROU, operating lease assets. The net cash inflow from changes in operating assets and liabilities was primarily the result of a $12.2 million increase in deferred revenue, a $4.4 million increase in accounts payable and other accrued liabilities, a $2.5 million decrease in prepaid expenses, and a $1.0 million decrease in gross accounts receivable. These inflows were primarily offset by a $15.0 million increase in deferred commissions due to the addition of new customers and expansion of the business as well as a $1.5 million decrease in operating lease liabilities.
Investing Activities
Net cash used in operatinginvesting activities duringfor the nine months ended September 30, 20202022 was $11.2$18.8 million, which resulted from a net loss of $25.8 million adjusted for non-cash charges of $20.4 million and net cash outflow of $5.8 million from changes in operating assets and liabilities. Non-cash charges primarily consisted of $8.6 million of stock-based compensation expense, $3.2 million of depreciation and intangible asset amortization expense, $5.4 million for amortization of deferred contract acquisition costs, which were primarily commissions, $1.9 million for bad debt expense and $0.9 million of amortization of ROU operating lease assets. The net cash outflow from changes in operating assets and liabilities was primarily the result of a $9.0 million increase in deferred commissions due to the addition$135.7 million in purchases of new customers and expansion of the business, a $5.2 million increase in gross accounts receivable, and a $0.4 million decrease in operating lease liabilities. These outflows were primarilymarketable securities, partially offset by a $7.7$118.4 million increase in deferred revenue and a $0.7 million increase in accounts payable and other accrued liabilities.
Investing Activitiesproceeds from maturities of marketable securities.
Net cash used in investing activities for the nine months ended September 30, 2021 was $11.5 million, which was primarily due to $79.5 million in purchases of marketable securities, partially offset by $68.7 million in proceeds from maturities of marketable securities.
Financing Activities
Net cash used in investingfinancing activities for the nine months ended September 30, 20202022 was $51.9$0.9 million, which was primarily due to the $49.7 million purchase of marketable securities in June 2020.
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Purchases of property and equipment of $2.2 million were driven by leasehold improvements$1.6 million in payments related to employee withholding taxes as a result of the net settlement of stock-based awards, partially offset by $0.7 million in proceeds from purchases under our Seattle office.
Financing Activitiesemployee stock purchase plan.
Net cash used in financing activities for the nine months ended September 30, 2021 was $0.0 million, primarily driven by $1.6 million in payments related to employee withholding taxes as a result of
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the net settlement of stock-based awards and other financing related costs, offset by $1.7 million in proceeds from the disgorgement of stockholder short-swing profits under Section 16(b) of the Exchange Act.
Net cash provided by financing activities for the nine months endedContractual Obligations
As of September 30, 2020 was $45.6 million, which was primarily the result of $42.1 million of net proceeds from our equity follow-on offering, $10.0 million of net proceeds from our sale of over-allotment shares to the underwriters of our IPO, offset by $6.3 million in payments related to the employee withholding taxes as a result of the net settlement of stock-based awards.
Contractual Obligations
The following table summarizes our2022, we have non-cancellable contractual obligations as of September 30, 2021.
Payments Due by Period
Total
Less Than
One Year
1-3 Years3-5 Years
More Than
Five Years
(in thousands)
Operating lease obligations$29,529 $3,907 $8,087 $8,457 $9,078 
Other purchase obligations(1)
47,839 25,743 22,096 — — 
Total$77,368 $29,650 $30,183 $8,457 $9,078 
_________________
(1)Consists ofrelated primarily to operating leases and minimum guaranteed purchase commitments for data and services.

Off-Balance Sheet Arrangements
As of September 30, 2021, we did not have any relationships with any entities or2022, the total obligation for operating leases was $26.5 million of which $4.5 million is expected in the next twelve months. As of September 30, 2022, our purchase commitment for primarily data and services was $28.4 million, of which $24.8 million is expected in the next twelve months. See Note 3 and Note 6 of the notes to our condensed consolidated financial partnerships, such as structured finance or special purpose entities, that would have been establishedstatements for the purpose of facilitating off-balance sheet arrangements or other purposes.more information regarding these obligations.
Recent Accounting Pronouncements
Refer to section titled “Recently Adopted Accounting Pronouncements” in Note 1 of the notes to our unaudited condensed consolidated financial statements included in this Quarterly Report for more information.
Critical Accounting Policies and Estimates
Our unaudited condensed consolidated financial statements are prepared in accordance with accounting principles generally accepted in the United States. The preparation of these unaudited condensed consolidated financial statements in conformity with GAAP requires management to make estimates, judgments and assumptions that affect the reported amounts of assets and liabilities and the disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenue and expenses during the reporting periods. On an ongoing basis, we evaluate our estimates and assumptions. Our actual results may differ from these estimates.
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Our significant accounting policies are discussed in Note 1, “Nature of Operations and Summary of Significant Accounting Policies” in the Notes to Consolidated Financial Statements as of and for the year ended December 31, 20202021 included in our Annual Report on Form 10-K for the year ended December 31, 2020,2021, filed with the SEC on February 24, 2021.23, 2022. There have been no significant changes to these policies during the nine months ended September 30, 2021.
JOBS Act Accounting Election
We are an “emerging growth company” as defined in the JOBS Act. Under the JOBS Act, emerging growth companies can delay adopting new or revised accounting standards until such time as those standards apply to private companies. We have elected to use this exemption from new or revised accounting standards and, therefore, we will not be subject to the same new or revised accounting standards as other public companies that have not made this election. While we have elected to use this extended transition period, to date we have not delayed the adoption of any applicable accounting standards.2022.
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Item 3. Quantitative and Qualitative Disclosures of Market Risk
Interest Rate Risk
We had cash and cash equivalents totaling $115.3$95.1 million as of September 30, 2021,2022, the majority of which was invested in money market accounts and money market funds. We also had marketable securities of $59.7$86.7 million which were invested in investment-grade corporate bonds, commercial paper, treasury securities and asset-backed securities. Such interest-earning instruments carry a degree of interest rate risk with respect to the interest income generated. Additionally, certain of these cash investments are maintained at balances beyond Federal Deposit Insurance Corporation, or FDIC, coverage limits or are not insured by the FDIC. Accordingly, there may be a risk that we will not recover the full principal of our cash investments and marketable securities. To date, fluctuations in interest income have not been significant. Because these accounts are highly liquid, we do not have material exposure to market risk. Our cash is held for working capital purposes. We do not enter into investments for trading or speculative purposes.
We did not have any outstanding debt during the period under our $40.0 million revolving credit line as of September 30, 2021. The line of credit carries a variable interest rate equal to the greater of (i) 4.75% and (ii) (x) at any time when the Streamline Period is not in effect, one and one-half of one percent (1.50%) above the prime rate and (y) at any time when the Streamline Period is in effect, the prime rate and is available throughwhich expired on January 31, 2022. See “Item 2 - Management’s Discussion and Analysis of Financial Condition and Results of Operations—Liquidity and Capital Resources—SVB Credit Facility.”
We have not been exposed to, nor do we anticipate being exposed to, material risks due to changes in interest rates. A hypothetical 10% change in interest rates during any of the periods presented would not have had a material impact on our financial statements.
Foreign Currency Exchange Risk
We are not currently subject to significant foreign currency exchange risk as our U.S. and international sales are predominantly denominated in U.S. dollars. However, we have some foreign currency risk related to a small amount of sales denominated in Canadian dollars. Sales denominated in Canadian dollars reflect the prevailing U.S. dollar exchange rate on the date of invoice for such sales. Decreases in the relative value of the U.S. dollar to the Canadian dollar may negatively affect revenue and other operating results as expressed in U.S. dollars. We do not believe that an immediate ten percent increase or decrease in the relative value of the U.S. dollar to the Canadian dollars would have a material effect on operating results.
We have not engaged in the hedging of foreign currency transactions to date. However, as our international operations expand, our foreign currency exchange risk may increase. If our foreign currency exchange risk increases in the future, we may evaluate the costs and benefits of initiating a foreign currency hedge program in connection with non-U.S. dollar denominated transactions.
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Item 4. Controls and Procedures
Evaluation of disclosure controls and procedures
Our management, with the participation of our Chief Executive Officer, or CEO, and Chief Financial Officer, or CFO, has evaluated the effectiveness of our disclosure controls and procedures as defined in Rules 13a-15(e) and 15d-15(e) under the Securities Exchange Act of 1934, as amended, or the Exchange Act, as of September 30, 2021.2022. Based on such evaluation, our CEO and CFO have concluded that as of September 30, 2021,2022, our disclosure controls and procedures are effective to provide reasonable assurance that information we are required to disclose in reports that we file or submit under the Exchange Act is recorded, processed, summarized, and reported within the time periods specified in the rules and forms of the SEC, and that such information is accumulated and communicated to our management, including our CEO and CFO, as appropriate, to allow timely decisions regarding required disclosure.
Changes in internal controls
There have been no changes in our internal control over financial reporting during the period covered by this Quarterly Report on Form 10-Q that have materially affected, or are reasonably likely to affect, our internal control over financial reporting.
Inherent Limitations of Internal Controls
In designing and evaluating the disclosure controls and procedures and internal control over financial reporting, management does not expect that our internal control over financial reporting will prevent or detect all errors and all fraud. A control system, no matter how well designed and operated, can provide only reasonable, not absolute, assurance that the control system’s objectives will be met. Because of the inherent limitations in all control systems, no evaluation of controls can provide absolute assurance that misstatements due to error or fraud will not occur or that all control issues and instances of fraud, if any, within our company will have been detected.

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PART II - OTHER INFORMATION
Item 1. Legal Proceedings
From time to time, we are involved in various legal proceedings arising from the normal course of business. We are not currently a party to any material pending legal proceedings.

Item 1A. Risk Factors
Other than the risk factor set forth below, there have been no material changes from the risk factors disclosed in our Annual Report (under the heading “Risk Factors” ) in response to Part 1, Item 1A of the Form 10-K.
If we fail to attract new customers and retain and increase the spending of existing customers, our revenue, business, results of operations, financial condition and growth prospects would be harmed.

We derive, and expect to continue to derive, substantially all of our revenue and cash flows from sales of subscriptions to our platform and products. Our ability to generate increasing revenue is dependent on our capacity to attract new customers and retain and increase the spending of existing customers. Demand for our platform and products is affected by a number of factors, many of which are beyond our control, such as:

continued market acceptance of our platform and products for existing and new use-cases;
the timing of development and release of new products and functionality introduced by us and our competitors;
our ability to develop functionality and integrations with third parties, including social media networks, based on customer demand;
the usability and time to value of our products;
the pricing of our products and the impact of any future price increases;
the level of customer service that we provide;
technological change; and
growth or contraction in our addressable market.

If we are unable to meet customer demands and manage customer experiences through flexible solutions designed to address their needs or otherwise achieve more widespread market acceptance of our platform and products, our revenue, business, results of operations and financial condition and growth prospects will be adversely affected. We announced a price increase in November 2022 and may announce additional price increases in the future. As a result of this and any future pricing increase, we may experience a decrease in the number of prospective customers signing up for our free trial or converting to paying customers, and the number of new customers who purchase subscriptions to our products and services may decrease. As a result, our total number of customers or the number of net new customers we add each quarter may decrease over the course of several quarters even if the average spend of each new customer increases over time. We may also experience negative sentiment from our customers and prospective customers as a result of our increased pricing, which could impact our brand and competitiveness.

In order for us to maintain or improve our operating results, it is important that our existing customers renew their subscriptions, maintain or increase the level of their plans and add additional users, social profiles and products to their subscriptions. Our customers have no obligation to renew their subscriptions, and we cannot assure you that our customers will renew subscriptions with a similar or increased subscription term or plan level or with the same or a greater number of users, social profiles or products. Some of our customers have elected not to renew their agreements with us and we may not be able to accurately predict renewal rates. Moreover, while our contracts are generally non-cancellable during the contractual subscription term, certain customers have the right to cancel their agreements prior to the expiration of the subscription term. Our renewal rates may decline or fluctuate and our cancellation
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rates may increase as a result of a number of factors, including customer satisfaction with our platform and products, our customer success and support experience, the price and functionality of our solutions relative to those of our competitors, mergers and acquisitions affecting our customer base, the effects of global economic conditions, or reductions in our customers’ spending levels. This may also cause our calculation of the lifetime value of our customers to decline or fluctuate between periods as this calculation assumes the subscription renewal rate for a given year will remain consistent in future years. If our customers cancel or do not renew their subscriptions, renew on less favorable terms, fail to add more users or products or fail to purchase additional products, our revenues and growth prospects may decline.

Item 2. Unregistered Sales of Equity Securities and Use of Proceeds.
Use of Proceeds from Initial Public Offering of Class A Common Stock

On December 17, 2019, we closed our IPO at a price to the public of $17.00 per share. The offer and sale of the shares in our IPO were registered under the Securities Act pursuant to our Registration Statement on Form S-1 (Registration No. 333-234316), which was declared effective on December 12, 2019.
There has been no material change in the planned use of IPO proceeds from that described in the final prospectus filed with the SEC pursuant to Rule 424(b)(4) under the Securities Act on December 13, 2019.

Item 5. Other Information.
On October 26, 2022, in connection with the recently adopted SEC rules regarding universal proxy, certain recent changes to the Delaware General Corporation law (the "DGCL") and a periodic review of the Company's bylaws, the Board of Directors (the "Board”) of the Company approved and adopted an amendment and restatement of the Company's bylaws (the “Amended and Restated Bylaws”). Among the changes contained in the Amended and Restated Bylaws are, among other things, the following: (i) clarification that no person may solicit proxies in support of a director nominee other than the Board's nominees unless such person has complied with Rule 14a-19, and that any person soliciting proxies in support of a director nominee other than the Board's nominees must comply with the requirements to provide notices required under Rule 14a-19 in a timely manner and deliver reasonable evidence that the Rule 14a-19 requirements have been met; and (ii) a requirement that any notice of director nomination be accompanied by a completed written questionnaire required of the Company's directors and officers, and that the questionnaire and written representation and agreement of a nominee be in the form provided by the Company.
The Amended and Restated Bylaws are filed herewith as Exhibit 3.2. A blackline of the Amended and Restated Bylaws against the prior version of the bylaws is filed herewith as Exhibit 3.3. The foregoing description of the changes contained in the Amended and Restated Bylaws does not purport to be complete and is qualified in its entirety by reference to the full text of the Amended and Restated Bylaws.
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Item 6. Exhibits
INDEX TO EXHIBITS
 
3.1
3.2
3.3
31.1
31.2
32.1*
32.2*
101The following information from our Quarterly Report on Form 10-Q for the quarter ended September 30, 2021,2022, formatted in Inline XBRL: (i) Condensed Consolidated Balance Sheets, (ii) Condensed Consolidated Statements of Operations, and(iii) Condensed Consolidated Statements of Comprehensive Loss, (iii)(iv) Condensed Consolidated Statements of Stockholders’ Equity, (iv)(v) Condensed Consolidated Statements of Cash Flows and (v)(vi) Notes to Condensed Consolidated Financial Statements
104
The cover page from the Quarterly Report on Form 10-Q, formatted as Inline XBRL.

________________

*    Furnished, not filed.
***
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SIGNATURE
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned; thereunto duly authorized.

Sprout Social, Inc.
November 3, 20214, 2022By:/s/ Joe Del Preto
Joe Del Preto
Chief Financial Officer and Treasurer (Principal Financial and Principal Accounting Officer)

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