QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes ☒ No ☐

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files). Yes ☒ No ☐

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company, or an emerging growth company. See the definitions of “large accelerated filer,” “accelerated ~~filer”~~filer,” “smaller reporting company” and ~~“smaller reporting~~“emerging growth company” in Rule 12b-2 of the Exchange Act.

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition method for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). Yes ☐ No ☒

As of ~~November~~May 3, ~~2017,~~2018, the registrant had ~~154,069,410~~157,564,977 common membership units outstanding. The common membership units are not publicly traded.

	September 28, 2017			December 29, 2016			March 29, 2018			December 28, 2017
ASSETS
CURRENT ASSETS:
Cash and cash equivalents	$	2.3		$	10.7		$	3.1		$	4.6
Receivables, net of allowance of $6.0 and $6.3, respectively		118.4			160.5
Receivables, net of allowance of $5.7 and $6.0, respectively								115.0			160.6
Prepaid expenses		3.6			3.0			4.2			4.2
Prepaid administrative fees to managing member		0.8			0.8			0.8			0.8
Current portion of notes receivable - founding members		4.2			5.6			4.2			4.2
Other current assets		0.8			0.3			0.2			—
Total current assets		130.1			180.9			127.5			174.4
NON-CURRENT ASSETS:
Property and equipment, net of accumulated depreciation of $69.3 and $64.1, respectively		29.2			29.6
Intangible assets, net of accumulated amortization of $138.8 and $118.9, respectively		732.6			560.5
Property and equipment, net of accumulated depreciation of $72.9 and $70.4, respectively								31.5			30.7
Intangible assets, net of accumulated amortization of $152.1 and $145.4, respectively								724.2			717.2
Long-term notes receivable, net of current portion - founding members		8.3			8.3			4.1			4.1
Other investments		3.6			6.6			3.1			3.5
Debt issuance costs, net		1.4			1.9			1.1			1.3
Other assets		1.8			0.7			1.4			1.5
Total non-current assets		776.9			607.6			765.4			758.3
TOTAL ASSETS	$	907.0		$	788.5		$	892.9		$	932.7
LIABILITIES AND MEMBERS’ EQUITY/(DEFICIT)
CURRENT LIABILITIES:
Amounts due to founding members	$	24.0		$	42.7
Amounts due to managing member		25.8			25.8
Amounts due to founding members, net							$	10.8		$	32.7
Amounts due to managing member, net								7.8			38.3
Accrued expenses		21.5			19.0			16.7			19.5
Accrued payroll and related expenses		8.4			9.9			7.8			9.5
Accounts payable		11.3			13.4			15.3			16.2
Deferred revenue		5.7			10.3			6.1			7.1
Total current liabilities		96.7			121.1			64.5			123.3
NON-CURRENT LIABILITIES:
Long-term debt, net of debt issuance costs of $9.2 and $10.7, respectively		910.8			924.3
Long-term debt, net of debt issuance costs of $8.2 and $8.7, respectively								944.8			923.3
Other liabilities								3.3			2.1
Total non-current liabilities		910.8			924.3			948.1			925.4
Total liabilities		1,007.5			1,045.4			1,012.6			1,048.7
COMMITMENTS AND CONTINGENCIES (NOTE 5)
MEMBERS’ EQUITY/(DEFICIT)		(100.5	)		(256.9	)		(119.7	)		(116.0	)
TOTAL LIABILITIES AND EQUITY/(DEFICIT)	$	907.0		$	788.5		$	892.9		$	932.7

	Three Months Ended						Nine Months Ended						Three Months Ended
	September 28, 2017			September 29, 2016			September 28, 2017			September 29, 2016			March 29, 2018			March 30, 2017
REVENUE (including revenue from founding members of $6.7, $7.6, $22.7 and $22.1, respectively)	$	116.4		$	113.5		$	285.4		$	305.1
REVENUE (including revenue from founding members of $8.0 and $8.4, respectively)													$	80.2		$	71.9
OPERATING EXPENSES:
Advertising operating costs		8.9			7.5			21.4			20.8			7.0			5.0
Network costs		3.7			4.1			11.9			12.9			3.5			4.2
Theater access fees—founding members		18.1			19.2			57.4			56.8			20.6			20.6
Selling and marketing costs		17.2			16.8			54.2			54.5			16.0			18.1
Administrative and other costs		5.4			5.6			18.5			17.1			8.8			5.9
Administrative fee—managing member		3.4			3.0			10.1			15.8			3.8			3.4
Depreciation and amortization		9.4			8.9			28.2			26.5			9.5			9.6
Total		66.1			65.1			201.7			204.4			69.2			66.8
OPERATING INCOME		50.3			48.4			83.7			100.7			11.0			5.1
NON-OPERATING EXPENSES:
Interest on borrowings		13.1			14.3			39.4			41.2			13.8			13.2
Interest income		(0.1	)		(0.2	)		(0.5	)		(0.6	)		(0.1	)		(0.2	)
Loss on early retirement of debt		—			10.4			—			10.4
Other non-operating income		—			—			(0.1	)		—			—			(0.1	)
Total		13.0			24.5			38.8			51.0			13.7			12.9
INCOME BEFORE INCOME TAXES		37.3			23.9			44.9			49.7
LOSS BEFORE INCOME TAXES														(2.7	)		(7.8	)
Income tax expense		—			—			0.1			0.1			0.3			0.1
NET INCOME	$	37.3		$	23.9		$	44.8		$	49.6
NET LOSS													$	(3.0	)	$	(7.9	)

	Nine Months Ended						Three Months Ended
	September 28, 2017			September 29, 2016			March 29, 2018			March 30, 2017
CASH FLOWS FROM OPERATING ACTIVITIES:
Net income	$	44.8		$	49.6
Adjustments to reconcile net income to net cash provided by operating activities:
Net loss							$	(3.0	)	$	(7.9	)
Adjustments to reconcile net loss to net cash provided by operating activities:
Depreciation and amortization		28.2			26.5			9.5			9.6
Non-cash share-based compensation		5.4			7.8			1.8			2.0
Impairment on investment		3.1			0.7			0.4			1.4
Amortization of debt issuance costs		2.0			2.0			0.7			0.7
Redemption premium paid and write-off of debt issuance costs related to redemption of Senior Notes due 2021		—			10.4
Other		(0.1	)		—			—			(0.1	)
Changes in operating assets and liabilities:
Receivables, net		42.1			16.0			45.5			67.9
Accounts payable and accrued expenses		(1.3	)		(5.0	)		(5.5	)		(10.5	)
Amounts due to founding members and managing member		(1.7	)		(5.0	)		(1.6	)		(7.4	)
Deferred revenue		(4.6	)		5.1			(1.0	)		(3.0	)
Other, net		(2.1	)		(1.1	)		1.0			(0.7	)
Net cash provided by operating activities		115.8			107.0			47.8			52.0
CASH FLOWS FROM INVESTING ACTIVITIES:
Purchases of property and equipment		(7.7	)		(9.0	)		(3.5	)		(2.9	)
Purchases of intangible assets from network affiliates		(1.7	)		(1.6	)		—			(0.2	)
Acquisition of a business		(0.2	)		—
Proceeds from notes receivable - founding members		1.4			—			—			1.4
Net cash used in investing activities		(8.2	)		(10.6	)		(3.5	)		(1.7	)
CASH FLOWS FROM FINANCING ACTIVITIES:
Proceeds from borrowings under the revolving credit facility		60.0			105.0
Repayments of borrowings under the revolving credit facility		(75.0	)		(168.0	)
Proceeds from issuance of Senior Notes due 2026		—			250.0
Redemption of Senior Notes due 2021		—			(207.9	)
Payment of debt issuance costs		—			(4.7	)
Founding member integration and other encumbered theater payments		6.1			1.7
Proceeds from borrowings								58.0			50.0
Repayments of borrowings								(37.0	)		(35.0	)
Founding member integration payments and other encumbered theater payments								9.4			1.0
Distributions to founding members and managing member		(104.1	)		(74.5	)		(74.5	)		(70.8	)
Unit settlement for share-based compensation		(3.0	)		0.4			(1.7	)		0.6
Net cash used in financing activities		(116.0	)		(98.0	)		(45.8	)		(54.2	)
CHANGE IN CASH AND CASH EQUIVALENTS		(8.4	)		(1.6	)
CASH AND CASH EQUIVALENTS:
Beginning of period		10.7			3.0
End of period	$	2.3		$	1.4
CHANGE IN CASH, CASH EQUIVALENTS AND RESTRICTED CASH:								(1.5	)		(3.9	)
Cash, cash equivalents and restricted cash at beginning of period								4.6			11.0
Cash, cash equivalents and restricted cash at end of period							$	3.1		$	7.1

National CineMedia, LLC (“NCM LLC”, “the Company” or “we”) commenced operations on April 1, 2005 and is owned by National CineMedia, Inc. (“NCM, Inc.”, “manager” or “managing member”), American Multi-Cinema, Inc. and AMC ShowPlace Theatres, Inc., wholly owned subsidiaries of AMC Entertainment, Inc. (“AMC”), Regal Cinemas, Inc. and Regal CineMedia Holdings, LLC, wholly owned subsidiaries of Cineworld Group plc and Regal Entertainment Group (“Regal”) and Cinemark Media, Inc. and Cinemark USA, Inc., wholly owned subsidiaries of Cinemark Holdings, Inc. (“Cinemark”). AMC, Regal and Cinemark and their affiliates are referred to in this document as “founding members”. NCM LLC operates the largest digital in-theater network in North America, allowing NCM LLC to sell advertising under long-term exhibitor services agreements (“ESAs”) with the founding members (approximately 19 years remaining as of ~~September 28, 2017)~~March 29, 2018) and certain third-party theater circuits, referred to in this document as “network affiliates” under long-term network affiliate agreements, which have terms from one to twenty years.

As of ~~September 28, 2017,~~March 29, 2018, NCM LLC had ~~154,069,410~~157,564,977 common membership units outstanding, of which ~~75,230,298~~76,904,155 (48.8%) were owned by NCM, Inc., ~~27,871,862 (18.1%~~30,403,438 (19.3%) were owned by Regal, 28,779,904 (18.3%) were owned by Cinemark ~~27,574,620 (17.9%) were owned by Regal~~ and ~~23,392,630 (15.2%~~21,477,480 (13.6%) were owned by AMC. The membership units held by the founding members are exchangeable into NCM, Inc. common stock on a one-for-one basis.

The Company has prepared the unaudited Condensed Financial Statements and related notes of NCM LLC in accordance with accounting principles generally accepted in the United States of America (“GAAP”) for interim financial information and the rules and regulations of the Securities and Exchange Commission (“SEC”). Accordingly, certain information and footnote disclosures typically included in an annual report have been condensed or omitted for this quarterly report. The balance sheet as of December ~~29, 2016~~28, 2017 is derived from the audited financial statements of NCM LLC. Therefore, the unaudited Condensed Financial Statements should be read in conjunction with the NCM LLC audited Financial Statements and notes thereto included in the Company’s annual report on Form 10-K filed for the fiscal year ended December ~~29, 2016.~~28, 2017.

In the opinion of management, all adjustments necessary to present fairly in all material respects the financial position, results of operations and cash flows for all periods presented have been made. The Company’s business is seasonal and for this and other reasons operating results for interim periods may not be indicative of the Company’s full year results or future performance. As a result of the various related party agreements discussed in Note 3—4—Related Party Transactions, the operating results as presented are not necessarily indicative of the results that might have occurred if all agreements were with non-related third parties. The Company manages its business under one reportable segment of advertising.

Estimates—The preparation of the financial statements in conformity with GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the reporting period. Significant estimates include those related to the reserve for uncollectible accounts receivable and share-based compensation. Actual results could differ from those estimates.

The Company’s annual financial statements included in its Form 10-K filed for the fiscal year ended December ~~29, 2016~~28, 2017 contain a complete discussion of the Company’s significant accounting policies. Following is additional information related to the Company’s accounting policies.

Revenue Recognition—The Company derives revenue principally from the advertising business, which includes on-screen and lobby network (LEN) advertising and lobby promotions and advertising on entertainment websites and mobile applications owned by the Company and other companies. Revenue is recognized over time as the customer receives the benefits provided by the Company’s advertising services and the Company has the right to payment for performance to date. The Company considers the terms of each arrangement to determine the appropriate accounting treatment as more fully discussed in Note 2—Revenue from Contracts with Customers.

Concentration of Credit Risk and Significant Customers—Bad debts are provided for using the allowance for doubtful accounts method based on historical experience and management’s evaluation of outstanding receivables at the end of the period. Receivables are written off when management determines amounts are uncollectible. Trade accounts receivable are uncollateralized and represent a large number of geographically dispersed debtors. The collectability risk with respect to

national and regional advertising is reduced by transacting with founding members or large, national advertising agencies who have strong reputations in the advertising industry and clients with stable financial positions. The Company has smaller contracts with thousands of local clients that are not individually significant. As of ~~September~~March 29, 2018 and December 28, 2017, ~~and December 29, 2016,~~ there were no advertising agency groups or individual customers through which the Company sources national advertising revenue representing more than 10% of the Company’s outstanding gross receivable balance. During the three ~~and nine~~ months ended ~~September 28,~~March 29, 2018 and March 30, 2017, ~~and September 29, 2016,~~ the Company had no customers that accounted for more than 10% of revenue.

Share-Based Compensation—The management services agreement between NCM LLC and NCM, Inc. provides that NCM LLC may participate in the NCM, Inc. Equity Incentive Plan. NCM, Inc. has issued stock options and restricted stock to certain employees and restricted stock units to its independent directors under the NCM, Inc. Equity Incentive Plan. The Company has not granted stock options since 2012. In ~~2016~~2017 and ~~2017,~~2018, the restricted stock grants for Company officers vest upon the achievement of NCM, Inc. performance measures and/or service conditions, while non-officer grants vest only upon the achievement of service conditions. Compensation expense of restricted stock that vests upon the achievement of NCM, Inc. performance measures is based on management’s financial projections and the probability of achieving the projections, which require considerable judgment. A cumulative adjustment is recorded to share-based compensation expense in periods that management changes its estimate of the number of shares of restricted stock expected to vest. Ultimately, the Company adjusts the expense recognized to reflect the actual vested shares following the resolution of the performance conditions. The recognized expense, including equity based compensation costs of NCM, Inc. employees, is included in the operating results of NCM LLC. Upon the exercise of options or the vesting of restricted stock, NCM, Inc. has the right to acquire from NCM LLC a number of common units equal to the number of NCM, Inc. shares being issued. In consideration for such units, NCM, Inc. contributes to NCM LLC the consideration received for the exercise of options or vesting of shares of restricted stock. During the three ~~and nine~~ months ended ~~September 28,~~March 29, 2018 and March 30, 2017, ~~and September 29, 2016,~~ NCM, Inc. acquired ~~15,692, 17,407, 755,886~~661,933 and ~~614,652~~720,989 units, respectively, due to the vesting of restricted stock and restricted stock units and exercise of stock options and contributed $0.0 million ~~$0.1 million,~~and $0.6 ~~million and $0.4~~ million to NCM LLC for stock option exercises for the three ~~and nine~~ months ended ~~September 28,~~March 29, 2018 and March 30, 2017, ~~and September 29, 2016,~~ respectively.

InDuring the first quarter of ~~2017,~~2018, the Company adopted ~~Accounting Standards Update 2016-07,~~ ~~Investments- Equity Method and Joint Ventures: Simplifying the Transition to the Equity Method of Accounting~~ (“ASU 2016-07”) on a prospective basis. ASU 2016-07 eliminates the requirement to apply the equity method of accounting retrospectively when a reporting entity obtains significant influence over a previously held investment. The adoption of ASU 2016-07 did not have a material impact on the unaudited Condensed Financial Statements or notes thereto.

~~In May 2014, the Financial Accounting Standards Board (“FASB”) issued~~ Accounting Standards Update 2014-09, Revenue from Contracts with Customers (Topic 606) (“ASU 2014-09”)~~, which supersedes~~ using the revenue recognition requirements in Accounting Standards Codification 605, Revenue Recognition. The new revenue recognition standard requires entities to recognize revenue in a way that depicts the transfer of promised goods or services to customers in an amount that reflects the consideration to which the entity expects to be entitled to in exchange for those goods or services. In August 2015, the FASB revised the effective date for this standard to annual and interim periods beginning on or after December 15, 2017, with early adoption permitted, but not earlier than the original effective date of annual and interim periods beginning after December 15, 2016, for public entities. ASU 2014-09 allows for either a full retrospective or a modified retrospective transition method. The Company ~~expects to adopt this guidance using the modified retrospective transition method during the first quarter of 2018. The Company expects to identify~~identified the same performance obligations under ASU 2014-09 as compared with deliverables and separate units of account previously identified. ASU 2014-09 ~~will impact~~impacted the accounting for barter transactions where the Company exchanges advertising time for products and services used principally for selling and marketing activities. The Company ~~currently recognizes~~historically recognized revenue for these transactions at the estimated fair value of the advertising exchanged based on the fair value received for similar advertising from cash paying customers. ~~Under~~In accordance with the new guidance, the Company ~~expects to~~will recognize revenue for these transactions based upon the fair value of the products and services received, rather than the value of the advertising provided. The ~~Company has evaluated~~modified retrospective transition method allows entities to apply the new revenue standard prospectively and record a cumulative-effect adjustment to the opening balance of retained earnings in the period the new revenue standard is first applied. Upon the adoption of ASU 2014-09 ~~and does not expect~~on December 29, 2017, the ~~effect of adopting this guidance to be material~~Company recorded an $0.2 million cumulative-effect adjustment related to the change in accounting for barter transactions on contracts that are not completed as of December 29, 2017 in the unaudited ~~Condensed Financial Statements, however, the Company does expect additional disclosures in its notes to~~Balance Sheet. The Company’s adoption of ASU 2014-09 did not have a material impact on the unaudited Condensed Financial Statements. The Company ~~intends~~has incorporated additional disclosures in Note 2—Revenue from Contracts with Customers to ~~design and implement changes~~the unaudited Condensed Financial Statements to ~~certain processes and internal controls related to its adoption~~comply with ASU 2014-09.

~~In January 2016,~~2018, the ~~FASB issued~~Company adopted Accounting Standards Update 2016-01, Recognition and Measurement of Financial Assets and Financial Liabilities (“ASU 2016-01”), which requires equity investments that are not accounted for under the equity method of accounting to be measured at fair value with changes recognized in earnings (rather than reported through other comprehensive income) and updates certain presentation and disclosure requirements. ~~The~~In February 2018, the FASB issued Accounting Standards Update 2018-03, Technical Corrections and Improvements to Financial Instruments – Overall (Subtopic 825-10): Recognition and Measurement of Financial Assets and Financial Liabilities (“ASU 2018-03”). These amendments clarify the guidance ~~is effective for reporting periods (interim and annual) beginning after December 15, 2017, for public companies and should be adopted~~ on ~~a prospective basis.~~certain topics referred to in ASU 2016-01. No changes to the methodology utilized to value the Company’s investments were necessary upon adoption of the ASU 2016-01. The Company ~~is currently evaluating the impact that adopting this guidance will have on~~has incorporated changes to disclosures in its notes to the unaudited Condensed Financial Statements ~~or notes thereto.~~to comply with ASU 2016-01.

During the first quarter of 2018, the Company adopted Accounting Standards Update 2016-15, Statement of Cash Flows (Topic 230): Classification of Certain Cash Receipts and Cash Payments (“ASU 2016-15”) on a retrospective basis.

ASU 2016-15 provides guidance on certain cash receipts and cash payments presented and classified in the statement of cash flows. The adoption of ASU 2016-15 did not have a material impact on the unaudited Condensed Financial Statements or notes thereto.

During the first quarter of 2018, the Company adopted Accounting Standards Update 2016-18, Statement of Cash Flows (Topic 230): Restricted Cash (“ASU 2016-18”) on a retrospective basis. ASU 2016-18 requires that the reconciliation of the beginning-of-period and end-of-period amounts shown in the statement of cash flows include restricted cash and restricted cash equivalents. The Company has adjusted the Condensed Statement of Cash Flow for the three months ended March 30, 2017 to include the restricted cash balance within the aforementioned captions. The adoption of ASU 2016-18 had no other impact on the unaudited Condensed Financial Statements or notes thereto.

In February 2016, the FASB issued Accounting Standards Update 2016-02, Leases (Topic 842) (“ASU 2016-02”). ASU 2016-02 establishes a right-of-use (“ROU”) model that requires a lessee to record a ROU asset and a lease liability on the balance sheet for all leases with terms longer than twelve months. Leases will be classified as either finance or operating, with classification affecting the pattern of expense recognition in the income statement. The new standard is effective for fiscal years beginning after December 15, 2018, including interim periods within those fiscal years. A modified retrospective transition approach is required for lessees for capital and operating leases existing at, or entered into after, the beginning of the earliest comparative period presented in the financial statements, with certain practical expedients available. The Company is currently evaluating the impact that adopting this guidance will have on the unaudited Condensed Financial Statements or notes thereto.

In June 2016, the FASB issued Accounting Standards Update 2016-13, Financial Instruments – Credit Losses (Topic 326), Measurement of Credit Losses on Financial Statements (“ASU 2016-13”), which requires a financial asset (or group of financial assets) measured at amortized cost basis to be presented at the net amount expected to be collected. The allowance for credit losses is a valuation account that is deducted from the amortized cost basis of the financial asset(s) to present the net carrying value at the amount expected to be collected on the financial asset. ASU 2016-13 is effective for fiscal years beginning after December 15, 2019, including interim periods within those fiscal years, with early adoption permitted and is to be adopted on a modified retrospective basis. The Company is currently evaluating the impact that adopting this guidance will have on the unaudited Condensed Financial Statements or notes thereto.

In ~~August 2016,~~March 2018, the FASB issued Accounting Standards Update ~~2016-15,~~2018-04, ~~Statement of Cash Flows~~Investments – Debt Securities (Topic ~~230)~~320) and Regulated Operations (Topic 980): ~~Classification of Certain Cash Receipts~~Amendments to SEC Paragraphs Pursuant to SEC Staff Accounting Bulletin No. 117 and ~~Cash Payments~~ SEC Release No. 33-9273(“ (“ASU ~~2016-15”~~2018-04”), which ~~provides~~amends and supersedes variance paragraphs that contain SEC guidance ~~on how certain cash receipts~~in ASC 320, Investments-Debt Securities and cash payments are to be presented and classified in the statement of cash flows. ASU 2016-15 is effective for fiscal years beginning after December 15, 2017, including interim periods within those fiscal years, with early adoption permitted. A retrospective transition method should be used in the application of the amendments within ASU 2016-15. If retrospective application is considered impracticable, retrospective application may be used as of the earliest date practicable.ASC 980, Regulated Operations. The Company is currently evaluating the impact that adopting this guidance will have on the ~~Condensed Financial Statements or notes thereto.~~

~~In November 2016, the FASB issued Accounting Standards Update 2016-18,~~ ~~Statement of Cash Flows (Topic 230): Restricted Cash~~ (“ASU 2016-18”), which requires that the reconciliation of the beginning-of-period and end-of-period amounts shown in the statement of cash flows include restricted cash and restricted cash equivalents. If restricted cash is presented separately from cash and cash equivalents on the balance sheet, companies will have to reconcile the amounts presented on the statement of cash flows to the amounts on the balance sheet. Companies will also need to disclose information about the nature of the restrictions. ASU 2016-18 is effective for fiscal years beginning after December 15, 2017, including interim periods within those fiscal years. The Company does not expect the adoption of ASU 2016-18 to have a material impact on the unaudited Condensed Consolidated Financial Statements or notes thereto.

The Company has considered all other recently issued accounting pronouncements and does not believe the adoption of such pronouncements will have a material impact on its unaudited Condensed Financial Statements or notes thereto.

2.On December 29, 2017, the Company adopted ASU 2014-09. The following disclosures have been added in accordance with ASU 2014-09.

The Company derives revenue principally from the sale of advertising to national, regional and local businesses in Noovie, the Company’s cinema advertising and entertainment pre-show. The Company also sells advertising through the Lobby Entertainment Network (“LEN”), a series of strategically-placed screens located in movie theater lobbies, as well as other forms of advertising and promotions in theater lobbies. In addition, the Company sells online and mobile advertising through the Cinema Accelerator digital product. The Company also has a long-term agreement to exhibit the advertising of the founding members’ beverage suppliers.

National advertising, including advertising under the beverage concessionaire and PSA agreements, is sold on a cost per thousand “CPM” basis. The Company recognizes national advertising over time as impressions (or theater attendees) are delivered. National advertising is also sold to content partners. The content partners provide the Company with original entertainment content segments, typically 90 seconds in length, that are entertaining, informative, or educational in nature in the Noovie pre-show and they make commitments to buy a portion of the Company’s advertising inventory at a specified

CPM. The Company recognizes revenue for the content segments ratably over time as the content segments air. Local and regional advertising is sold on a per-screen, per-week basis and to a lesser extent on a CPM basis. The Company recognizes local on-screen advertising revenue over the period in which the advertising airs as dictated by the underlying sales contracts. When sold separately, LEN advertising and lobby promotions are sold based on length and breadth of the promotion. The Company recognizes revenue derived from lobby network and promotions over time when the advertising is displayed in theater lobbies. The Company sells online and mobile advertising on a CPM basis. The Company recognizes revenue from branded entertainment websites and mobile applications over time as the online or mobile impressions are served.

Customer contracts often include multiple advertising services to reach the movie goer at multiple points during a theater experience. The Company considers each of these advertising services to represent distinct performance obligations of the contract and allocates a portion of the transaction price to each service based upon the standalone selling price of the service, when available. When standalone selling prices are not available or not applicable given the nature of the customer, the Company allocates the transaction price based upon all information that is reasonably available and maximizes the use of observable inputs. Methods utilized include the adjusted market and expected cost-plus margin approaches.

The Company enters into barter transactions that exchange advertising program time for products and services used principally for selling and marketing activities. The Company records barter transactions at the estimated fair value of the products and services received. Revenues for advertising barter transactions are recognized when advertising is provided, and products and services received are charged to expense when used.

The Company makes contractual guarantees to deliver a specified number of impressions to view the customers’ advertising. If those contracted number of impressions are not delivered, the Company will run additional advertising to deliver the contracted impressions at a later date. The deferred portion of the revenue associated with undelivered impressions is referred to as a make-good provision. In rare cases, the Company will make a cash refund of the portion of the contract related to the undelivered impressions. Given the limited history of cash settlements of the make-good provision, the Company recognizes revenue on the guaranteed contracts as the impressions are delivered and no reserve for variable consideration is recorded. The Company defers the revenue associated with the make-good until the advertising airs to the theater attendance specified in the advertising contract. The make-good provision is recorded within accrued expenses in the Condensed Balance Sheets. As of March 29, 2018 and December 28, 2017, the Company had a make-good provision of $1.9 million and $5.5 million, respectively.

The Company recognizes revenue as the performance obligation for the advertising services is satisfied. Invoices are generated following the processing of each revenue contract and payment is due from the customer within 30 days of the invoice date. Customers select to pay the invoice in full at the start of a contract or through equal monthly installments over the course of the contract. The Company records deferred revenue when cash payments are received, or invoices are issued, in advance of revenue being earned. Deferred revenue is classified as a current liability as it is expected to be earned within the next twelve months.

The Company has certain contracts, with two-year terms that are noncancelable following a specified date within the contract period. The estimated revenue expected to be recognized in the future related to these contracted performance obligations that are unsatisfied (or partially unsatisfied) as of March 29, 2018, was $13.2 million, $5.5 million of which is expected to be recognized in 2018 and $7.7 million is expected to be recognized in 2019. Agreements with a duration less than one year are not included within this disclosure as the Company elected to use the practical expedient in ASC 606-10-50-14 for those contracts. In addition, other of the Company’s contracts longer than one year that are cancelable are not included within this disclosure.

The Company disaggregates revenue based upon the type of customer: national; local and regional; and beverage concessionaire. This method of disaggregation is in alignment with how revenue is reviewed by management and discussed with and historically disclosed to investors.

The following table summarizes revenue from contracts with customers for the three-month periods ended March 29, 2018 and March 30, 2017:

The changes in deferred revenue for the three months ended March 29, 2018 were as follows (in millions):

Unbilled accounts receivable is classified as a current asset as it is expected to be billed within the next twelve months. As of March 29, 2018 and December 28, 2017, the Company had $5.9 million and $10.6 million in unbilled accounts receivable, respectively.

The Company expenses sales commissions when incurred as the amortization period would have been one year or less. These costs are recorded within sales and marketing expenses in the Condensed Statement of Income.

The Company does not disclose the value of unsatisfied performance obligations for contracts with an original expected length of one year or less.

Intangible assets consist of contractual rights to provide the Company’s services within the theaters of the founding members and network affiliates and are stated at cost, net of accumulated amortization. The Company’s intangible assets with its founding members are recorded at the fair market value of NCM, Inc.’s publicly traded stock as of the date on which the common membership units were issued. The common membership units are fully convertible into NCM, Inc.’s common stock. In addition, the Company records intangible assets for up-front fees paid to network affiliates upon commencement of a network affiliate agreement. The Company’s intangible assets have a finite useful life and the Company amortizes the assets over the remaining useful life corresponding with the ESAs or the term of the network affiliate agreement.

Common Unit Adjustments— In accordance with the Common Unit Adjustment Agreement with the founding members, on an annual basis the Company determines the amount of common membership units to be issued to or returned by the founding members based on theater additions or dispositions during the previous year. In addition, the Common Unit Adjustment Agreement requires that a Common Unit Adjustment occur for a specific founding member if its acquisition or disposition of theaters, in a single transaction or cumulatively since the most recent Common Unit Adjustment, results in an attendance increase or decrease in excess of two percent of the annual total attendance at the prior adjustment date.

During the first quarter of 2018, the Company issued 2,821,710 (3,736,860 issued, net of 915,150 returned) common membership units to the founding members for the rights to exclusive access to the theater screens and attendees added, net of dispositions by the founding members to the Company’s network during the 2017 fiscal year and NCM LLC recorded a net intangible asset of $15.9 million during the first quarter of 2018 as a result of the Common Unit Adjustment.

During the first quarter of 2017, the Company issued 2,351,029 common membership units to the founding members for the rights to exclusive access to the theater screens and attendees added, net of dispositions by the founding members to

the Company’s network during the 2016 fiscal year. Also during the first quarter of 2017, NCM, Inc. and NCM LLC entered into a binding Memorandum of Understanding (“MOU”) with AMC to effectuate aspects of a final judgment (the “Final

Judgment”) entered into by the Department of Justice (the “DOJ”) in connection with AMC’s acquisition of Carmike Cinemas, Inc. (“Carmike”). Pursuant to the MOU, the Company issued 18,425,423 common membership units to AMC in respect of the annual attendance at such Carmike theaters in accordance with the Common Unit Adjustment Agreement during the first quarter of 2017. AMC’s acquisition of Carmike meets the criteria for a Common Unit Adjustment because it resulted in an extraordinary attendance increase of approximately 9.5%. Further, the Final Judgment required AMC to transfer advertising rights to 17 theaters from NCM LLC to another advertising provider. Pursuant to the MOU, AMC surrendered 4,657,673 common membership units in respect of such theaters. The 4,657,673 common membership units were comprised of (i) 2,850,453 common membership units pursuant to the adjustment for divested theaters in the Common Unit Adjustment Agreement and (ii) an additional 1,807,220 common membership units valued at $25.0 million to compensate for NCM LLC’s lost operating income for these theaters during the 10-year term of the Final Judgment. To facilitate the theater transfers, during the first quarter of 2017, AMC and Regal entered into an amendment of its ESA with the Company and Cinemark entered into a waiver of certain rights under its ESA. The Company recorded a net intangible asset of $201.8 million during the first quarter of 2017 related to these transactions.

During the first quarter of 2016, the Company issued 1,416,515 common membership units to the founding members for the rights to exclusive access to the theater screens and attendees added, net of dispositions by the founding members to the Company’s network during the 2015 fiscal year and NCM LLC recorded a net intangible asset of $21.1 million during the first quarter of 2016 as a result of the Common Unit Adjustment.

Integration Payments and Other Encumbered Theater Payments—If an existing on-screen advertising agreement with an alternative provider is in place with respect to any acquired theaters, the founding members may elect to receive common membership units related to those encumbered theaters in connection with the Common Unit Adjustment. If the founding members make this election, then they are required to make payments on a quarterly basis in arrears in accordance with certain run-out provisions pursuant to the ESAs (“integration payments”). Because the Carmike theaters are subject to an existing on-screen advertising agreement with an alternative provider, AMC will make integration payments to NCM LLC. The integration payments will continue until the earlier of (i) the date the theaters are transferred to the Company’s network or (ii) the expiration of the ESA. Integration payments are calculated based upon the advertising cash flow that the Company would have generated if it had exclusive access to sell advertising in the theaters with pre-existing advertising agreements. The ESA additionally entitles the Company to payments related to the founding members’ on-screen advertising commitments under their beverage concessionaire agreements for encumbered theaters. These payments are also accounted for as a reduction to the intangible asset. During the three ~~and nine~~ months ended ~~September 28,~~March 29, 2018 and March 30, 2017, ~~and September 29, 2016,~~ the Company recorded a reduction to net intangible assets of ~~$6.9 million, $0.7 million, $11.6~~$2.2 million and ~~$1.5~~$0.4 million, respectively, related to integration and other encumbered theater payments. These payments received from AMC related to their acquisitions of theaters from Carmike and Rave Cinemas and from Cinemark related to their acquisition of theaters from Rave Cinemas. During the three ~~and nine~~ months ended ~~September 28,~~March 29, 2018 and March 30, 2017, ~~and September 29, 2016,~~ AMC and Cinemark paid a total of ~~$4.6 million, $0.7 million, $6.1~~$9.4 million and ~~$1.7~~$1.0 million, respectively, in integration and other encumbered theater payments (as payments are made one quarter and one month in arrears, respectively). If common membership units are issued to a founding member for newly acquired theaters that are subject to an existing on-screen advertising agreement with an alternative provider, the amortization of the intangible asset commences after the existing agreement expires and NCM LLC can utilize the theaters for all of its services.

Founding Member and Managing Member Transactions—In connection with NCM, Inc.’s initial public offering (“IPO”), the Company entered into several agreements to define and regulate the relationships among NCM LLC, NCM, Inc. and the founding members. They include the following:

The following tables provide summaries of the transactions between the Company and the founding members (in millions):

Three Months Ended

Nine Months Ended

Included in the Condensed Statements of Income:

September 28,
2017

September 29,
2016

September 28,
2017

September 29,
2016

Revenue:

Beverage concessionaire revenue (included in
   advertising revenue) (1)

$
6.7

$
7.5

$
22.7

$
21.8

Advertising inventory revenue (included in
   advertising revenue) (2)

—

0.1

—

0.3

Operating expenses:

Theater access fee (3)

18.1

19.2

57.4

56.8

Purchase of movie tickets and concession
   products and rental of theater space (included
   in selling and marketing costs) (4)

0.4

0.4

1.2

1.2

Purchase of movie tickets and concession
   products and rental of theater space (included
   in advertising  operating costs) (4)

—

—

0.1

—

Purchase of movie tickets and concession
   products and rental of theater space (included
   in administrative and other costs) (4)

—

—

—

0.1

Administrative fee - managing member (5)

3.4

3.0

10.1

15.8

Non-operating expenses:

Interest income from notes receivable (included
   in interest income) (6)

0.2

0.2

0.5

0.6

	Three Months Ended
Included in the Condensed Statements of Income:	March 29, 2018		March 30, 2017
Revenue:
Beverage concessionaire revenue (included in advertising revenue) (1)	$	8.0	$	8.4
Operating expenses:
Theater access fee (2)		20.6		20.6
Purchase of movie tickets and concession products and rental of theatre space (included in selling and marketing costs) (3)		0.4		0.5
Administrative fee - managing member (4)		3.8		3.4
Non-operating expenses:
Interest income from notes receivable (included in interest income) (5)		0.1		0.2

Pursuant to the terms of the NCM LLC Operating Agreement in place since the completion of NCM, Inc.’s IPO, the Company is required to make mandatory distributions on a proportionate basis to its members of available cash, as defined in the NCM LLC Operating Agreement, on a quarterly basis in arrears. Mandatory distributions of available cash for the three ~~and nine~~ months ended ~~September 28,~~March 29, 2018 and March 30, 2017 ~~and September 29, 2016~~ were as follows (in millions):

The mandatory distributions of available cash by the Company to its founding members for the three months ended ~~September 28, 2017~~March 29, 2018 of ~~$27.2~~$8.4 million is included in amounts due to founding members, net on the unaudited Condensed Balance Sheets as of ~~September 28, 2017~~March 29, 2018 and will be made in the ~~fourth~~second quarter of ~~2017.~~2018. The mandatory distributions of available cash by the Company to its managing member for the three months ended ~~September 28, 2017~~March 29, 2018 of ~~$25.9~~$8.1 million is included in amounts due to managing member, net on the unaudited Condensed Balance Sheets as of ~~September 28, 2017~~March 29, 2018 and will be made in the ~~fourth~~second quarter of ~~2017.~~2018.

Amounts due to founding members, net as of ~~September 28, 2017~~March 29, 2018 were comprised of the following (in millions):

	AMC			Cinemark			Regal		Total			AMC			Cinemark			Regal			Total
Theater access fees, net of beverage revenues and encumbered theater payments	$	1.2		$	0.9		$	1.3	$	3.4
Theatre access fees, net of beverage revenues and other encumbered theater payments												$	1.5		$	1.0		$	1.6		$	4.1
Distributions payable to founding members		8.1			9.6			9.5		27.2			2.2			3.0			3.2			8.4
Integration payments due from founding members		(6.2	)		(0.3	)		—		(6.5	)		(1.6	)		(0.1	)		—			(1.7	)
Cost and other reimbursement		(0.1	)		—			—		(0.1	)		—			0.1			(0.1	)		—
Total amounts due to founding members	$	3.0		$	10.2		$	10.8	$	24.0
Total amounts due to founding members, net												$	2.1		$	4.0		$	4.7		$	10.8

Amounts due to founding members, net as of December ~~29, 2016~~28, 2017 were comprised of the following (in millions):

AMC

Cinemark

Regal

Total

Theater access fees, net of beverage revenues
and encumbered theater payments

$
1.6

$
0.9

$
1.4

$
3.9

Distributions payable to founding members

12.3

13.6

14.0

39.9

Integration payments due from founding members

(0.7
)

(0.3
)

—

(1.0
)
Cost and other reimbursement

—

(0.1
)

—

(0.1
)
Total amounts due to founding members

$
13.2

$
14.1

$
15.4

$
42.7

	AMC			Cinemark			Regal		Total
Theatre access fees, net of beverage revenues and other encumbered theater payments	$	1.5		$	1.0		$	1.5	$	4.0
Distributions payable to founding members		10.8			13.5			13.3		37.6
Integration payments due from founding members		(8.5	)		(0.4	)		—		(8.9	)
Total amounts due to founding members, net	$	3.8		$	14.1		$	14.8	$	32.7

Amounts due to/from managing member, net were comprised of the following (in millions):

~~Common Unit Membership Redemption~~—~~The NCM LLC Operating Agreement provides a redemption right of the founding members to exchange common membership units of NCM LLC for~~ shares of NCM, Inc.’s common stock ~~on a one-for-one basis, or at NCM Inc.’s option, a cash payment equal to~~and during the ~~market price of one share of NCM, Inc. common stock. During the third quarter of~~three months ended March 29, 2018 and March 30, 2017, AMC ~~exercised the redemption right~~received cash dividends of ~~an aggregate 14.6~~approximately $0.2 million ~~common membership units for a like number of~~and $0.0 million, respectively, on its shares of NCM, Inc. common stock. AMC also exercised the redemption right of an aggregate 200,000 common membership units for a like number of shares of NCM, Inc. common stock in December 2015. During the three months ended September 28, 2017, 12.0 million of these shares were sold and as of September 28, 2017, 2.8 million of these shares remained outstanding. The 2.8 million shares were subsequently sold on September 29, 2017. During the three and nine months ended September 28, 2017 and September 29, 2016, AMC received cash dividends of approximately $0.0 million, $0.0 million, $0.1 million and $0.1 million, respectively, on these shares of NCM, Inc. common stock.

~~Memorandum of Understanding with AMC~~— Pursuant to the Final Judgment, AMC is required to divest the majority of its equity interests in NCM LLC and NCM, Inc., so that by June 20, 2019 it owns no more than 4.99% of NCM LLC’s common membership units and NCM, Inc. common stock, taken together, on a fully converted basis (“NCM’s outstanding equity interests”). AMC must complete the divestiture per the following schedule: (i) on or before December 20, 2017, AMC must own no more than 15.0% of NCM’s outstanding equity interests, (ii) on or before December 20, 2018, AMC must own no more than 7.5% of NCM’s outstanding equity interests and (iii) on or before June 20, 2019, AMC must own no more than 4.99% of NCM’s outstanding equity interests. Pursuant to the MOU, AMC also has agreed, among other things, subject to limited exceptions to retain at least 4.5% of NCM’s outstanding equity interests during the term of the Final Judgment, subject to certain exceptions which allow for certain sell downs after the 30-month anniversary of the MOU. As of September 28, 2017, AMC owned 15.2% of NCM’s outstanding equity interests. AMC also agreed to reimburse the Company for its incurred and ongoing costs and expenses in connection with the Final Judgment including, but not limited to, its financial advisor and legal fees up to $1.0 million of such costs and expenses. ~~During the nine months ended September 28, 2017, the Company incurred $1.3 million of these costs,~~ of which $1.0 million was reimbursed through the “Amounts due to founding members” within the Condensed Balance Sheets and the remaining $0.3 million is included in administrative costs within the Condensed Income Statement.

AC JV, LLC Transactions—In December 2013, the Company sold its Fathom Events business to a newly formed limited liability company, AC JV, LLC, owned 32% by each of the founding members and 4% by NCM LLC. The Company accounts for its investment in AC JV, LLC under the equity method of accounting in accordance with ASC 323-30, Investments—Equity Method and Joint Ventures (“ASC 323-30”) because AC JV, LLC is a limited liability company with

the characteristics of a limited partnership and ASC 323-30 requires the use of equity method accounting unless the Company’s interest is so minor that it would have virtually no influence over partnership operating and financial policies. Although NCM LLC does not have a representative on AC JV, LLC’s Board of Directors or any voting, consent or blocking rights with respect to the governance or operations of AC JV, LLC, the Company concluded that its interest was more than minor under the accounting guidance. The Company’s investment in AC JV, LLC was ~~$1.1~~$1.0 million and $1.0 million as of ~~September~~March 29, 2018 and December 28, 2017, ~~and December 29, 2016,~~ respectively. Equity in earnings from AC JV, LLC for the three ~~and nine~~ months ended ~~September 28,~~March 29, 2018 and March 30, 2017, ~~and September 29, 2016,~~ were $0.0 million ~~$0.0 million,~~and $0.1 ~~million and $0.0~~ million, respectively, and is included in non-operating expenses in the unaudited Condensed Statements of Income.

~~Related Party Affiliates~~—The Company has an agreement with LA Live, an affiliate of The Anschutz Corporation to provide in-theater advertising. The Anschutz Corporation is a wholly-owned subsidiary of the Anschutz Company, which is the controlling stockholder of Regal. During the three and nine months ended September 28, 2017 and September 29, 2016, there was $0.1 million, $0.1 million, $0.2 million and $0.2 million, respectively, included in advertising operating costs related to LA Live, and there was approximately $0.1 million and $0.1 million of accounts payable with this company as of September 28, 2017 and December 29, 2016, respectively.

~~Other Transactions—NCM LLC has an agreement with AEG Live, an affiliate of The Anschutz Corporation, for AEG Live to showcase musical artists in NCM LLC’s~~ ~~Noovie~~ pre-show. During the three and nine months ended September 28, 2017 and September 29, 2016, NCM LLC recorded approximately $0.4 million, $0.5 million, $1.0 million and $1.3 million, respectively, in revenue from AEG Live. As of September 28, 2017 and December 29, 2016, the Company had approximately $0.1 million and $0.2 million, respectively, of accounts receivable from AEG Live.

The following table summarizes the Company’s total outstanding debt as of ~~September~~March 29, 2018 and December 28, 2017 ~~and December 29, 2016~~ and the significant terms of its borrowing arrangements (in millions):

	Outstanding Balance as of									Outstanding Balance as of
Borrowings	September 28, 2017			December 29, 2016			Maturity Date	Interest Rate		March 29, 2018			December 28, 2017			Maturity Date	Interest Rate
Revolving credit facility	$	—		$	15.0		November 26, 2019	(1)		$	33.0		$	12.0		November 26, 2019	(1)
Term loans		270.0			270.0		November 26, 2019	(1)			270.0			270.0		November 26, 2019	(1)
Senior secured notes due 2022		400.0			400.0		April 15, 2022		6.000%		400.0			400.0		April 15, 2022		6.000%
Senior unsecured notes due 2026		250.0			250.0		August 15, 2026		5.750%		250.0			250.0		August 15, 2026		5.750%
Total borrowings	$	920.0		$	935.0					$	953.0		$	932.0
Less: debt issuance costs related to term loans and senior notes		(9.2	)		(10.7	)					(8.2	)		(8.7	)
Carrying value of long-term debt	$	910.8		$	924.3					$	944.8		$	923.3

Senior Secured Credit Facility—As of ~~September 28, 2017,~~March 29, 2018, the Company’s senior secured credit facility consisted of a $175.0 million revolving credit facility and a $270.0 million term loan. ~~On May 26, 2016,~~The obligations under the ~~Company entered into an incremental amendment of its~~ senior secured credit facility ~~whereby~~are secured by a lien on substantially all of the ~~revolving credit facility was increased by $40.0 million from $135.0 million to $175.0 million.~~assets of NCM LLC.

Revolving Credit Facility—The revolving credit facility portion of the Company’s total borrowings is available, subject to certain conditions, for general corporate purposes of the Company in the ordinary course of business and for other transactions permitted under the senior secured credit facility, and a portion is available for letters of credit.

As of ~~September 28, 2017,~~March 29, 2018, the Company’s total availability under the $175.0 million revolving credit facility was ~~$170.2~~$137.2 million, net of $33.0 million outstanding and $4.8 million in letters of credit. The unused line fee is 0.50% per annum. Borrowings under the revolving credit facility bear interest at the Company’s option of either the LIBOR index plus an applicable margin or the base rate (Prime Rate or the Federal Funds Effective Rate, as defined in the senior secured credit facility) plus an applicable margin. The applicable margin for the revolving credit facility is determined quarterly and is subject to adjustment based upon a consolidated net senior secured leverage ratio for the Company (the ratio of secured funded debt less unrestricted cash and cash equivalents, over a non-GAAP measure defined in the senior secured credit facility).

Term Loans—The interest rate on the term loans is a rate chosen at the Company’s option of either the LIBOR index plus 2.75% or the base rate (Prime Rate or the Federal Funds Effective Rate, as defined in the senior secured credit facility) plus 1.75%. The weighted-average interest rate on the term loans as of ~~September 28, 2017~~March 29, 2018 was ~~4.0%~~4.4%. Interest on the term loans is currently paid monthly.

The senior secured credit facility contains a number of covenants and financial ratio requirements, with which the Company was in compliance as of ~~September 28, 2017,~~March 29, 2018, including maintaining a consolidated net senior secured leverage ratio of equal to or less than 6.5 times on a quarterly basis. In addition, there are no borrower distribution restrictions as long as the Company’s consolidated net senior secured leverage ratio is below 6.5 times and the Company is in compliance with its financial debt covenants. As of ~~September 28, 2017,~~March 29, 2018, the Company’s consolidated net senior secured leverage ratio was ~~3.2~~3.1 times (versus the covenant of 6.5 times).

Senior Secured Notes due 2022—On April 27, 2012, the Company completed a private placement of $400.0 million in aggregate principal amount of 6.000% Senior Secured Notes (the “Notes due 2022”) for which the registered exchange offering was completed on November 26, 2012. The Notes due 2022 pay interest semi-annually in arrears on April 15 and October 15 of each year, which commenced on October 15, 2012. The Notes due 2022 are senior secured obligations of the Company, rank the same as the Company’s senior secured credit facility, subject to certain exceptions, and share in the same collateral that secures the Company’s obligations under the senior secured credit facility. ~~The Notes due 2022 contain certain non-maintenance covenants with which the Company was in compliance as of September 28, 2017.~~

Senior Unsecured Notes due 2026—On August 19, 2016, the Company completed a private placement of $250.0 million in aggregate principal amount of 5.750% Senior Unsecured Notes (the “Notes due 2026”). The Notes due 2026 pay interest semi-annually in arrears on February 15 and August 15 of each year, which commenced on February 15, 2017. The Notes due 2026 were issued at 100% of the face amount thereof and are the senior unsecured obligations of the Company and will be effectively subordinated to all existing and future secured debt, including the Notes due 2022, its senior secured credit facility and any future asset backed loan facility. The Notes due 2026 ~~will~~ rank equally in right of payment with all of the Company’s existing and future senior indebtedness, including the Notes due 2022, the Company’s existing senior secured credit facility, any future asset backed loan facility, in each case, without giving effect to collateral arrangements. The Notes due 2026 will be effectively subordinated to all liabilities of any subsidiaries that the Company may form or acquire in the future, unless those subsidiaries become guarantors of the Notes due 2026. The Company does not currently have any subsidiaries, and the Notes due 2026 will not be guaranteed by any subsidiaries that the Company may form or acquire in the future except in very limited circumstances. The Notes due 2026 contain certain non-maintenance covenants with which the Company was in compliance as of September 28, 2017.

Legal Actions—The Company is subject to claims and legal actions in the ordinary course of business. The Company believes such claims will not have a material effect individually and in the aggregate on its financial position, results of operations or cash flows.

Minimum Revenue Guarantees―As part of the network affiliate agreements entered into in the ordinary course of business under which the Company sells advertising for display in various network affiliate theater chains, the Company has agreed to certain minimum revenue guarantees on a per attendee basis. If a network affiliate achieves the attendance set forth in their respective agreement, the Company has guaranteed minimum revenue for the network affiliate per attendee if such amount paid under the revenue share arrangement is less than its guaranteed amount. As of ~~September 28, 2017,~~March 29, 2018, the maximum potential amount of future payments the Company could be required to make pursuant to the minimum revenue guarantees is ~~$84.3~~$77.8 million over the remaining terms of the network affiliate agreements. These minimum guarantees relate to various affiliate agreements ranging in term from one to twenty years, prior to any renewal periods of which some are at the option of the Company. During the ~~nine~~three months ended ~~September 28,~~March 29, 2018 and March 30, 2017, ~~and September 29, 2016,~~ the Company ~~paid $0.1 million and $0.0 million, respectively,~~made no payments related

to these minimum guarantees. For these periods, there are no other affiliate agreements with guaranteed minimums in excess of the revenue share arrangement.

Theater Access Fee Guarantees—In consideration for NCM LLC’s access to the founding members’ theater attendees for on-screen advertising and use of lobbies and other space within the founding members’ theaters for the LEN and lobby promotions, the founding members receive a monthly theater access fee under the ESAs. The theater access fee is composed of a fixed payment per patron, a fixed payment per digital screen (connected to the DCN) and a fee for access to higher quality digital cinema equipment. The payment per theater patron increases by 8% every five years, with this increase last occurring ~~for~~in fiscal year 2017, and the payment per digital screen and for digital cinema equipment ~~increases~~increasing annually by 5%. The theater access fee paid in the aggregate to all founding members cannot be less than 12% of NCM LLC’s aggregate

advertising revenue (as defined in the ESA), or it will be adjusted upward to reach this minimum payment. As of ~~September~~March 29, 2018 and December 28, 2017, ~~and December 29, 2016,~~ the Company had no liabilities recorded for the minimum payment, as the theater access fee was in excess of the minimum.

Fair value is the price that would be received from selling an asset or paid to transfer a liability in an orderly transaction between market participants at the measurement date. Fair value is estimated by applying the following hierarchy, which prioritizes the inputs used to measure fair value into three levels and bases the categorization within the hierarchy upon the lowest level of input that is available and significant to the fair value measurement:

Level 2—Observable inputs other than quoted prices in active markets for identical assets and liabilities, quoted prices for identical or similar assets or liabilities in inactive markets, or other inputs that are observable or can be corroborated by observable market data for substantially the full term of the assets or liabilities.

Level 3—Inputs that are generally unobservable and typically reflect management’s estimate of assumptions that market participants would use in pricing the asset or liability.

Non-Recurring Measurements—Certain assets are measured at fair value on a non-recurring basis. These assets are not measured at fair value on an ongoing basis but are subject to fair value adjustments in certain circumstances. These assets include long-lived assets, intangible assets, ~~cost and equity method~~other investments, notes receivable and borrowings.

Long-Lived Assets, Intangible Assets, Other Investments and Notes Receivable—The Company regularly reviews long-lived assets (primarily property, plant and equipment), intangible assets, investments accounted for under the cost or equity method and notes receivable for impairment whenever, certain qualitative factors, events or changes in circumstances indicate that the carrying amounts of the assets may not be fully recoverable. When the estimated fair value is determined to be lower than the carrying value of the asset, an impairment charge is recorded to write the asset down to its estimated fair value.

During the three ~~and nine~~ months ended ~~September 28,~~March 29, 2018 and March 30, 2017, ~~and September 29, 2016,~~ the Company recorded ~~other-than-temporary~~ impairment charges of ~~$0.0 million, $0.7 million, $3.1~~$0.4 million and ~~$0.7~~$1.4 million, respectively, on certain of its investments due to a significant deterioration in the business prospects of the investee or new information regarding the fair value of the investee, inwhich brought the ~~nine months ended September 28, 2017. These impairment charges brought the~~impaired investments to a remaining ~~fair~~ value of ~~$0.1 million. The fair value~~$0.0 million, in the three months ended March 29, 2018 and March 30, 2017. As of March 29, 2018, no other observable price changes or impairments have been recorded as a result of the ~~other investments has not been estimated as~~Company’s qualitative assessment of ~~September 28, 2017 and December 29, 2016 as there were no~~

identified events or changes in the circumstances ~~that had a significant adverse effect on~~of the ~~fair value of those investments and it is not practicable to do so because the equity securities are not in publicly traded companies.~~remaining investments. The investment in AC JV, LLC was initially valued using comparative market multiples. The other investments were recorded based upon the fair value of the services provided in exchange for the investment. As the inputs to the determination of fair value are based upon non-identical assets and use significant unobservable inputs, they have been classified as Level 3 in the fair value hierarchy.

As of ~~September~~March 29, 2018 and December 28, 2017, ~~and December 29, 2016,~~ the Company had notes receivable totaling ~~$12.5~~$8.3 million and ~~$13.9~~$8.3 million, respectively, from its founding members related to the sale of Fathom Events, as described in Note 3—4—Related Party Transactions. These notes were initially valued using comparative market multiples. There were no identified events or changes in circumstances that had a significant adverse effect on the fair value of the notes receivable. The notes are

classified as Level 3 in the fair value hierarchy as the inputs to the determination of fair value are based upon non-identical assets and use significant unobservable inputs.

Borrowings—The carrying amount of the revolving credit facility is considered a reasonable estimate of fair value due to its floating-rate terms. The estimated fair values of the Company’s financial instruments where carrying values do not approximate fair value were as follows (in millions):

On October 20, 2017, AMC exercised its redemption right of an aggregate 1.0 million common membership units for a like number of shares of NCM, Inc.’s common stock which increased NCM, Inc.’s ownership in the Company to 49.5%.

Item 2. Management’s Discussion and Analysis of Financial Condition and Results of Operations

Some of the information in this Quarterly Report on Form 10-Q includes “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934 (the “Exchange Act”), as amended. All statements other than statements of historical facts included in this Form 10-Q, including, without limitation, certain statements under “Management’s Discussion and Analysis of Financial Condition and Results of ~~Operations”,~~Operations,” may constitute forward-looking statements. In some cases, you can identify these “forward-looking statements” by the specific words, including but not limited to “may,” “should,” “expects,” “plans,” “anticipates,” “believes,” “estimates,” “predicts,” “potential” or “continue” or the negative of those words and other comparable words. These forward-looking statements involve risks and uncertainties. Our actual results could differ materially from those indicated in these statements as a result of certain factors as more fully discussed under the heading “Risk Factors” contained below and in our annual report on Form 10-K for the Company’s fiscal year ended December ~~29, 2016.~~28, 2017. Investors are cautioned not to place undue reliance on any such forward-looking statements, which speak only as of the date they are made. We undertake no obligation to update any forward-looking statement, whether as a result of new information, future events or otherwise, except as required by law. The following discussion and analysis should be read in conjunction with the unaudited Condensed Financial Statements and notes thereto included herein and the audited financial statements and other disclosure included in our annual report on Form 10-K for the Company’s fiscal year ended December ~~29, 2016.~~28, 2017.

We are America's Movie Network. As the #1 weekend network for Millennials (age 18-34) in the U.S., we are the connector between brands and movie audiences. We currently derive revenue principally from the sale of advertising to national, regional and local businesses in Noovie, our cinema advertising and entertainment pre-show seen on movie screens across the U.S. We also sell advertising on our LEN, a series of strategically-placed screens located in movie theater lobbies, as well as other forms of advertising and promotions in theater lobbies. In addition, we sell online and mobile advertising through our Cinema Accelerator digital product to reach entertainment audiences beyond the theater. We have long-term ESAs (approximately 19 years remaining as of ~~September 28, 2017)~~March 29, 2018) with the founding members and multi-year agreements with our network affiliates, which expire at various dates between ~~March 5,~~December 31, 2018 and July 22, 2031. The weighted average remaining term (based on attendance) of the ESAs and the network affiliate agreements is ~~17.1~~16.6 years as of ~~September 28, 2017.~~March 29, 2018. The ESAs and network affiliate agreements grant us exclusive rights in their theaters to sell advertising, subject to limited exceptions. Our Noovie pre-show and LEN programming are distributed predominantly via satellite through our proprietary DCN. Approximately 98% of the aggregate founding member and network affiliate theater attendance is generated by theaters connected to our DCN (the remaining screens receive advertisements on USB drives) and 100% of the Noovie pre-show is projected on digital projectors ~~(91%~~(93% digital cinema projectors and 9%7% LCD projectors) as of ~~September 28, 2017.~~March 29, 2018.

Management focuses on several measurements that we believe provide us with the necessary ratios and key performance indicators to manage our business, determine how we are performing versus our internal goals and targets, and against the performance of our competitors and other benchmarks in the marketplace in which we operate. Senior executives hold meetings at least once per quarter with officers to discuss and analyze operating results and address significant variances to budget and prior year in an effort to identify trends and changes in our business. We focus on operating metrics including changes in revenue, OIBDA, Adjusted OIBDA and Adjusted OIBDA margin, as defined and discussed below, as some of our primary measurement metrics. In addition, we monitor our monthly advertising performance measurements, including advertising inventory utilization, national and local and regional advertising pricing (CPM), local and regional advertising rate per screen per week, national and local and regional and total advertising revenue per attendee. We also monitor free cash flow, the dividend coverage ratio, financial leverage ratio (net debt divided by Adjusted OIBDA including integration payments and other encumbered theater payments), cash balances and revolving credit facility availability to ensure financial debt covenant compliance and that there is adequate cash availability to fund our working capital needs and debt obligations and current and future distributions to members.

Our operating results may be affected by a variety of internal and external factors and trends described more fully in the section entitled “Risk Factors” below and in our Form 10-K filed with the SEC on ~~February 28, 2017~~March 19, 2018 for our fiscal year ended December ~~29, 2016.~~28, 2017.

You should read this information with the other information contained in this document, and our unaudited historical financial statements and the notes thereto included elsewhere in this document. The following table presents operating data, OIBDA and Adjusted OIBDA (dollars in millions, except margin data):

													% Change			% Change									% Change
	Q3 2017			Q3 2016			YTD 2017			YTD 2016			Q3 2017 to Q3 2016			YTD 2017 to YTD 2016			Q1 2018			Q1 2017			Q1 2018 to Q1 2017
Revenue	$	116.4		$	113.5		$	285.4		$	305.1			2.6	%		(6.5	%)	$	80.2		$	71.9			11.5	%
Operating expenses:
Advertising		43.3			42.6			130.8			129.2			1.6	%		1.2	%		42.6			43.2			(1.4	%)
Network, administrative and unallocated costs		22.8			22.5			70.9			75.2			1.3	%		(5.7	%)		26.6			23.6			12.7	%
Total operating expenses		66.1			65.1			201.7			204.4			1.5	%		(1.3	%)		69.2			66.8			3.6	%
Operating income		50.3			48.4			83.7			100.7			3.9	%		(16.9	%)		11.0			5.1			115.7	%
Non-operating expenses		13.0			24.5			38.8			51.0			(46.9	%)		(23.9	%)		13.7			12.9			6.2	%
Income tax expense		—			—			0.1			0.1		NM			NM				0.3			0.1			200.0	%
Net income	$	37.3		$	23.9		$	44.8		$	49.6			56.1	%		(9.7	%)
Net loss																			$	(3.0	)	$	(7.9	)		(62.0	%)

OIBDA	$	59.7		$	57.3		$	111.9		$	127.2			4.2	%		(12.0	%)
Adjusted OIBDA	$	62.6		$	60.9		$	122.5		$	144.3			2.8	%		(15.1	%)	$	23.3		$	17.6			32.4	%
Adjusted OIBDA margin		53.8	%		53.7	%		42.9	%		47.3	%		0.1	%		(4.4	%)		29.1	%		24.5	%		4.6	%
Total theater attendance (in millions) (1)		150.6			179.6			492.1			524.1			(16.1	%)		(6.1	%)		177.0			181.5			(2.5	%)

Operating Income Before Depreciation and Amortization (“OIBDA”), Adjusted OIBDA and Adjusted OIBDA margin are not financial measures calculated in accordance with GAAP in the United States. OIBDA represents operating income before depreciation and amortization expense. Adjusted OIBDA excludes from OIBDA non-cash share based compensation costs and Chief Executive Officer transition ~~costs and early lease termination expense.~~costs. Adjusted OIBDA margin is calculated by dividing Adjusted OIBDA by total revenue. Our management uses these non-GAAP financial measures to evaluate operating performance, to forecast future results and as a basis for compensation. The Company believes these are important supplemental measures of operating performance because they eliminate items that have less bearing on its operating performance and so highlight trends in its core business that may not otherwise be apparent when relying solely on GAAP financial measures. The Company believes the presentation of these measures is relevant and useful for investors because it enables them to view performance in a manner similar to the method used by the Company’s management, helps improve their ability to understand the Company’s operating performance and makes it easier to compare the Company’s results with other companies that may have different depreciation and amortization policies, non-cash share based compensation programs, CEO turnover, ~~early lease termination expense,~~ interest rates, debt levels or income tax rates. A limitation of these measures, however, is that they exclude depreciation and amortization, which represent a proxy for the periodic costs of certain capitalized tangible and intangible assets used in generating revenues in the Company’s business. In addition, Adjusted OIBDA has the limitation of not reflecting the effect of the Company’s share based payment costs or costs associated with the resignation of the Company’s former Chief Executive ~~Officer or early lease termination costs.~~Officer. OIBDA or Adjusted OIBDA should not be regarded as an alternative to operating income, net income or as indicators of operating performance, nor should they be considered in isolation of, or as substitutes for financial measures prepared in accordance with GAAP. The Company believes that operating income is the most directly comparable GAAP financial measure to OIBDA. Because not all companies use identical calculations, these non-GAAP presentations may not be comparable to other similarly titled measures of other companies, or calculations in the Company’s debt agreement.

The following table reconciles operating income to OIBDA and Adjusted OIBDA for the periods presented (dollars in millions):


	Q3 2017			Q3 2016			YTD 2017			YTD 2016			Q1 2018			Q1 2017
Operating income	$	50.3		$	48.4		$	83.7		$	100.7		$	11.0		$	5.1
Depreciation and amortization		9.4			8.9			28.2			26.5			9.5			9.6
OIBDA	$	59.7		$	57.3		$	111.9		$	127.2		$	20.5		$	14.7
Share-based compensation costs (1)		2.8			3.4			8.3			13.7			2.8			2.7
CEO transition costs (2)		0.1			0.2			0.5			3.4			—			0.2
Early lease termination expense (3)		—			—			1.8			—
Adjusted OIBDA	$	62.6		$	60.9		$	122.5		$	144.3		$	23.3		$	17.6
Total revenue	$	116.4		$	113.5		$	285.4		$	305.1		$	80.2		$	71.9
Adjusted OIBDA margin		53.8	%		53.7	%		42.9	%		47.3	%		29.1	%		24.5	%

The results of operations data for the three ~~and nine~~ months ended ~~September 28,~~March 29, 2018 (first quarter of 2018) and March 30, 2017 ~~(third~~(first quarter of 2017) ~~and September 29, 2016 (third quarter of 2016)~~ was derived from the unaudited Condensed Financial Statements and accounting records of NCM LLC and should be read in conjunction with the notes thereto.

~~Third~~First Quarter of ~~2017~~2018 and ~~Third~~First Quarter of ~~2016~~2017

Revenue. Total revenue increased ~~2.6%~~11.5%, from ~~$113.5~~$71.9 million for the ~~third~~first quarter of ~~2016~~2017 to ~~$116.4~~$80.2 million for the ~~third~~first quarter of ~~2017.~~2018. The following is a summary of revenue by category (in millions):

The following table shows data on theater attendance and revenue per attendee for the ~~third~~first quarter of ~~2017~~2018 and the ~~third~~first quarter of ~~2016:~~2017:

National advertising revenue.The ~~$2.2~~$10.4 million, or ~~2.7%~~23.4%, increase in national advertising revenue (excluding beverage revenue from the founding members) was due primarily to a 21.8% increase in impressions sold, an increase of ~~$2.7~~ $1.9million ~~or 29.9%,~~ in online, mobile and other revenue not included in the inventory measured by impressions sold or CPMs and a ~~2.0%~~2.3% increase ~~in impressions sold, partially offset by a 2.7% decrease~~ in national advertising CPMs (excluding beverage). The increase in impressions sold was due to significantly higher demand in the scatter market, which is inventory not included within an upfront or content partner commitment sold closer to the advertisement air date typically at higher CPMs, in the ~~third~~first quarter of 2018, compared to the first quarter of 2017, ~~compared to the third quarter of 2016,~~ partially offset by lower upfront and content partner spending quarter over ~~quarter, which~~quarter. The increase in impressions resulted in an increase in national inventory utilization from ~~132.5%~~76.2% in the ~~third quarter of 2016 to 161.3% in the third~~first quarter of 2017 onto 95.2% in the first quarter of 2018, despite a ~~16.1%~~2.5% decrease in network attendance. Inventory utilization is calculated as utilized impressions divided by total advertising impressions, which is based on eleven 30-second salable national advertising units in our Noovie pre-show, which can be expanded, should market demand dictate. The ~~decrease~~increase in national advertising CPMs (excluding beverage) in the ~~third~~first quarter of 2018, compared to the first quarter of 2017, ~~compared to the third quarter of 2016,~~ was due to ~~lower CPMs on~~heavier weight of high CPM scatter ~~revenue, and to a lesser extent on revenue from upfront advertisers, year over year.~~revenue.

Local and regional advertising revenue. The ~~$1.5~~$1.7 million, or ~~6.3%~~8.9%, ~~increase~~decrease in local and regional advertising revenue was primarily due to ~~an increase~~a 10.5% decrease in ~~revenue from~~the total volume of local and regional contracts ~~over $100,000, driven primarily by higher advertising within~~compared to the ~~automotive category and a $0.6 million increase in online and mobile revenue during the third~~first quarter of 2017 ~~compared~~primarily related to a 30.0% decrease in the ~~third quarter~~number of ~~2016. These increases~~contracts greater than $100,000. Additionally, we believe the decrease in volume of contracts was in part related to a transition period following the reassignment of accounts and sales management following a realignment of the local and regional ~~advertising revenue were partially offset by lower revenue on contracts less than $100,000~~sales department in ~~the third quarter of 2017, compared to the third quarter of 2016.~~December 2017.

Founding member beverage revenue. The ~~$0.8~~$0.4 million, or ~~10.7%~~4.8%, decrease in national advertising revenue from the founding members’ beverage concessionaire agreements was primarily due to ~~an 18.1%~~a 4.1% decrease in founding member attendance, partially offset by a ~~10.2%~~1.1% increase in beverage revenue CPMs, in the ~~third~~first quarter of ~~2017,~~2018, compared to the ~~third~~first quarter of ~~2016.~~2017. The ~~2017~~2018 beverage revenue CPM is based on the change in CPM during segment one of our pre-show from ~~2015~~2016 to ~~2016,~~2017, which increased ~~10.2%~~1.1%.

Operating expenses. Total operating expenses increased ~~$1.0~~$2.4 million, or ~~1.5%~~3.6%, from ~~$65.1~~$66.8 million for the ~~third~~first quarter of ~~2016~~2017 to ~~$66.1~~$69.2 million for the ~~third~~first quarter of ~~2017.~~2018. The following table shows the changes in operating expense for the ~~third~~first quarter of 2018 and the first quarter of 2017 ~~and the third quarter of 2016~~ (in millions):

					$ Change			% Change							$ Change			% Change
	Q3 2017		Q3 2016		Q3 2017 to Q3 2016			Q3 2017 to Q3 2016			Q1 2018		Q1 2017		Q1 2018 to Q1 2017			Q1 2018 to Q1 2017
Advertising operating costs	$	8.9	$	7.5	$	1.4			18.7	%	$	7.0	$	5.0	$	2.0			40.0	%
Network costs		3.7		4.1		(0.4	)		(9.8	%)		3.5		4.2		(0.7	)		(16.7	%)
Theater access fees—founding members		18.1		19.2		(1.1	)		(5.7	%)		20.6		20.6		—			0.0	%
Selling and marketing costs		17.2		16.8		0.4			2.4	%		16.0		18.1		(2.1	)		(11.6	%)
Administrative and other costs		5.4		5.6		(0.2	)		(3.6	%)		8.8		5.9		2.9			49.2	%
Administrative fee—managing member		3.4		3.0		0.4			13.3	%		3.8		3.4		0.4			11.8	%
Depreciation and amortization		9.4		8.9		0.5			5.6	%		9.5		9.6		(0.1	)		(1.0	%)
Total operating expenses	$	66.1	$	65.1	$	1.0			1.5	%	$	69.2	$	66.8	$	2.4			3.6	%

Advertising operating costs. Advertising operating costs increased ~~$1.4~~$2.0 million, or ~~18.7%~~40.0%, from ~~$7.5~~$5.0 million for the ~~third~~first quarter of ~~2016~~2017 to ~~$8.9~~$7.0 million for the ~~third~~first quarter of ~~2017.~~2018. This increase was primarily due to a ~~$1.2~~$1.8 million

increase in affiliate advertising payments related to higher revenue during the ~~third~~first quarter of 2018, compared to the first quarter of 2017, ~~compared to the third quarter of 2016~~ and a ~~14.6%~~5.5%, or ~~500~~362 screen, increase in the number of average affiliate screens as well as a slight increase in the associated revenue share percentages for the ~~third~~new affiliates for the first quarter of 2018, compared to the first quarter of 2017.

Network costs. Network costs decreased $0.7 million, or 16.7%, from $4.2 million for the first quarter of 2017 ~~compared~~ to ~~the third quarter of 2016.~~

~~Network costs.~~ ~~Network costs decreased $0.4 million, or 9.8%, from $4.1~~$3.5 million for the ~~third~~first quarter of ~~2016 to $3.7 million for the third quarter of 2017.~~2018. This decrease was primarily due to a ~~$0.2~~$0.8 million decrease in personnel related expenses ~~due primarily to a lower bonus expense (related to lower performance against internal targets)~~ in the ~~third~~first quarter of 2018 as compared to the first quarter of 2017. This decrease is primarily due to severance expense recorded in the first quarter of 2017 ~~compared~~due to the ~~third~~elimination of certain positions within network operations and the resulting decrease in salary expense in the first quarter of ~~2016.~~2018 due to the aforementioned reduction in headcount.

Theater access fees—founding members. Theater access fees ~~decreased $1.1 million, or 5.7%, from $19.2~~remained flat at $20.6 million for the ~~third~~first quarter of ~~2016 to $18.1 million for the third quarter of 2017.~~2017 and 2018. The ~~decrease was due to a $1.3 million decrease in the~~ expense associated with founding member attendance ~~partially~~decreased $0.5 million due to a 4.1% decrease in founding member attendance which was offset by a ~~$0.2~~$0.5 million increase in the expense associated with the founding

member digital screens that are connected to the DCN, including higher quality digital cinema projectors and related ~~equipment. The $1.3 million decrease in the theater access fee expense based upon attendance decreased $2.2 million~~equipment, due to a 18.1% decrease in founding member attendance, partially offset by $0.9 million increase due to a contractual 8% rate increase this year (the payment per patron rate increase occurs every five years with this increase taking place in 2017). The $0.2 million increase in digital screen fee expense increased primarily due to anthe annual 5% increase specified in the ESAs.

Selling and marketing costs. Selling and marketing costs ~~increased $0.4~~decreased $2.1 million, or ~~2.4%~~11.6%, from ~~$16.8~~$18.1 million for the ~~third~~first quarter of ~~2016~~2017 to ~~$17.2~~$16.0 million for the ~~third~~first quarter of ~~2017. These expenses increased $0.7 million in online publisher expense~~2018. This decrease was primarily related to ~~higher online~~a $1.0 million decrease in non-cash impairment expense in the first quarter of 2018, compared to the first quarter of 2017, related to investments obtained in prior years in exchange for advertising services, a $0.4 million decrease in market research expense, and ~~mobile revenue, partially offset by~~a $0.3 million ~~in personnel related expenses driven by a~~ decrease in ~~noncash share-based compensation~~barter expense ~~(related~~in the first quarter of 2018, compared to ~~lower performance against internal targets).~~the first quarter of 2017.

Administrative and other costs. Administrative and other costs ~~decreased $0.2~~increased $2.9 million, or ~~3.6%~~49.2%, from ~~$5.6~~$5.9 million for the ~~third~~first quarter of ~~2016~~2017 to ~~$5.4~~$8.8 million for the ~~third~~first quarter of ~~2017~~2018 primarily related to a ~~$0.3~~$1.7 million ~~decrease~~increase in personnel related expenses due to ~~lower~~a decrease in capitalized personnel costs driven by the nature of the work being performed by our information technology department during the first quarter of 2018 as compared to the first quarter of 2017, an increase in the amount of personnel focused on developing and managing digital products in the first quarter of 2018 as compared to the first quarter of 2017, and an increase in bonus expense ~~(related to lower~~driven by more favorable projected performance against internal ~~targets).~~bonus targets in 2018 as compared to 2017. Additionally, there was a $0.7 million increase in consulting services, the accrual of certain performance bonuses, and licensing costs related to our digital products.

Administrative fee – managing member. Administrative fee-managing member increased $0.4 million, or ~~13.3%~~11.8% from ~~$3.0 million for the third quarter of 2016 to~~ $3.4 million for the ~~third~~first quarter of 2017 to $3.8 million for the first quarter of 2018 due primarily to ana $0.3 million increase in personnel related expenses ~~related~~driven by an increase in bonus expense due to ~~higher non-cash shared based compensation expense.~~more favorable projected performance against internal bonus targets in 2018 as compared to 2017. Amounts recorded are based on the terms of the management services agreement which states NCM LLC pays NCM, Inc. service fees which are equal to the cost of NCM, Inc. employees and any reimbursable costs incurred by NCM, Inc.

Depreciation and amortization. Depreciation and amortization expense ~~increased $0.5~~decreased $0.1 million, or ~~5.6%~~1.0%, from ~~$8.9~~$9.6 million for the ~~third~~first quarter of ~~2016~~2017 to ~~$9.4~~$9.5 million for the ~~third~~first quarter of ~~2017~~2018 primarily due to ~~an increase~~a decrease in ~~depreciation~~amortization expense ~~driven by more software being placed into service during the period.~~of intangible assets.

Non-operating expenses. Total non-operating expenses ~~decreased $11.5~~increased $0.8 million, or ~~46.9%~~6.2%, from ~~$24.5~~$12.9 million for the ~~third~~first quarter of ~~2016~~2017 to ~~$13.0~~$13.7 million for the ~~third~~first quarter of ~~2017.~~2018. The following table shows the changes in non-operating expense for the ~~third~~first quarter of 2018 and the first quarter of 2017 ~~and the third quarter of 2016~~ (in millions):

The ~~decrease~~increase in non-operating expense was due primarily to ~~the absence of~~ a ~~$10.4~~$0.6 million ~~loss on early retirement of debt recorded in the third quarter of 2016 as a result of the redemption of senior unsecured notes and a $1.2 million decrease~~increase in interest on borrowings primarily related to a ~~one-month period between~~higher LIBOR rate on our term loans for the ~~issuance of and redemption of notes during the third~~first quarter of ~~2016, whereby interest was paid on both notes for one month in~~2018, compared to the ~~third~~first quarter of ~~2016.~~2017.

Net ~~Income.~~Loss. Net ~~income increased $13.4~~loss decreased $4.9 million from ~~$23.9~~$7.9 million for the ~~third~~first quarter of ~~2016~~2017 to ~~$37.3~~$3.0 million for the ~~third~~first quarter of ~~2017.~~2018. The ~~increase~~decrease in net ~~income~~loss was due to an $8.3 million increase in revenue partially offset by a ~~decrease~~$2.4 increase in operating expenses, a $0.8 million increase in non-operating expenses, ~~of $11.5 million,~~ as discussed above, and a ~~$1.9~~$0.2 million increase in ~~operating income.~~

~~Revenue. Total revenue decreased 6.5%, from $305.1 million for the nine months ended September 29, 2016 to $285.4million for the nine months ended September 28, 2017. The following is a summary of revenue by category (in millions):~~

~~The following table shows data on theater attendance and revenue per attendee for the nine months ended September 28, 2017 and September 29, 2016:~~

~~National advertising revenue.~~ The $20.6 million, or 9.6%, decrease in national advertising revenue (excluding beverage revenue from NCM LLC’s founding members) was due primarily to an 8.5% decrease in national advertising CPMs (excluding beverage) and a 5.3% decrease in impressions sold in the first nine months of 2017, compared to the first nine months of 2016, partially offset by a $4.0 million, or 12.9%, increase in online, mobile and other revenue not included in the inventory measured by impressions sold or CPMs. The decrease in national advertising CPMs was due primarily to lower CPMs on revenue from upfront advertisers, including content partners, year over year. The decrease in national advertising impressions sold was primarily due to lower content partner spending and demand in the scatter market for the first nine months of 2017, compared to the first nine months of 2016. However, national inventory utilization remained almost consistent, with a slight increase from 112.9% in the first nine months of 2016 to 113.9% in the first nine months of 2017, on a 6.1% decrease in network attendance. Inventory utilization is calculated as utilized impressions divided by total advertising impressions, which is based on eleven 30-second salable national advertising units in our ~~Noovie~~ ~~pre-show, which can be expanded, should market demand dictate.~~

~~Local and regional advertising revenue.~~ Local and regional advertising revenue remained constant at $67.8 million for the first nine months of 2017 and 2016, primarily due to an increase in revenue from contracts over $100,000, driven primarily by higher sales within the automotive industry and a $1.5 million increase in online and mobile revenue during the first nine months of 2017, compared to the first nine months of 2016. These increases in local and regional advertising revenue were offset by an equivalent decrease in the amount of contracts less than $100,000 in the first nine months of 2017, compared to the first nine months of 2016.

~~Founding member beverage revenue.~~ The $0.9 million, or 4.1%, increase in national advertising revenue from the founding members’ beverage concessionaire agreements was due primarily to a 10.2% increase in beverage revenue CPMs, partially offset by an 8.0% decrease in founding member attendance in the first nine months of 2017, compared to the first nine months of 2016. The 2017 beverage revenue CPM is based on the change in CPM during segment one of our pre-show from 2015 to 2016, which increased 10.2%.

~~Operating expenses.~~ ~~Total operating expenses decreased $2.7million, or 1.3%, from $204.4 million for the nine months ended September 29, 2016 to $201.7million for the nine months ended September 28, 2017. The following table shows the changes in operating expense for the nine months ended September 28, 2017 and September 29, 2016 (in millions):~~

Nine Months Ended

$ Change

% Change

September 28,
2017
September 29,
2016

YTD 2017 to
YTD 2016

YTD 2017 to
YTD 2016

Advertising operating costs

$
21.4

$
20.8

$
0.6

2.9
%
Network costs

11.9

12.9

(1.0
)

(7.8
%)
Theater access fees—founding members

57.4

56.8

0.6

1.1
%
Selling and marketing costs

54.2

54.5

(0.3
)

(0.6
%)
Administrative and other costs

18.5

17.1

1.4

8.2
%
Administrative fee—managing member

10.1

15.8

(5.7
)

(36.1
%)
Depreciation and amortization

28.2

26.5

1.7

6.4
%
Total operating expenses

$
201.7

$
204.4

$
(2.7
)

(1.3
%)

~~Advertising operating costs.~~ Advertising operating costs increased $0.6 million, or 2.9%, from $20.8 million for the first nine months of 2016 to $21.4 million for the first nine months of 2017. This increase was primarily the result of a $1.0 million increase in affiliate advertising payments and a $0.6 million increase in personnel related expenses. The increase in affiliate advertising payments was primarily driven by a 10.7%, or 367 screen, increase in the number of average affiliate screens for the first nine months of 2017, compared to the first nine months of 2016. The increase in personnel related expenses were primarily related to higher salary expense in the first nine months of 2017, compared to the first nine months of 2016. These increases in advertising operating costs were partially offset by a $1.0 million decrease in production costs related to lower revenue in the first nine months of 2017, compared to the first nine months of 2016.

~~Network costs.~~ Network costs decreased $1.0 million, or 7.8%, from $12.9 million for the first nine months of 2016 to $11.9 million compared to the first nine months of 2017. This decrease was primarily related to a $0.5 million decrease in personnel related expenses due to lower salaries and bonus expense (related to lower performance against internal targets) and a $0.2 million decrease in network maintenance costs related to our DCN in the first nine months of 2017, compared to the first nine months of 2016.

~~Theater access fees—founding members.~~ Theater access fees increased $0.6 million, or 1.1%, from $56.8 million for the first nine months of 2016 to $57.4 million for the first nine months of 2017. The increase was due to a $0.8 million increase in the expense associated with the founding member digital screens that are connected to the DCN, including higher quality digital cinema projectors and related equipment, partially offset by a $0.2 million decrease in the expense associated with founding member attendance in the first nine months of 2017, compared to the first nine months of 2016. The $0.8 million increase in digital screen fee expense increased primarily due to an annual 5% increase specified in the ESAs. The $0.2 million decrease in the theater access fee expense based upon attendance decreased $2.9 million due to an 8.0% decrease in founding member attendance, partially offset by an increase of $2.7 million due to a contractual 8% rate increase (the payment per patron rate increase occurs every five years with this increase taking place in 2017).

~~Selling and marketing costs.~~ Selling and marketing costs decreased $0.3 million, or 0.6%, from $54.5 million for the first nine months ended 2016 to $54.2 million for the first nine months ended 2017. This decrease was primarily due to a $1.8 million decrease in personnel related expenses due primarily to lower commission based expense and lower non-cash share-based compensation expense (related to lower revenue and lower performance against internal targets) and a $1.0 million decrease in non-cash barter expense related to the nature and timing of these expenses in the first nine months of 2017, compared to the first nine months of 2016. These decreases in selling and marketing costs were partially offset by a $2.4 million increase in non-cash impairment expense recorded during the first nine months of 2017, compared to the first nine months of 2016, related to investments obtained in prior years in exchange for advertising services.

~~Administrative and other costs.~~ Administrative and other costs increased $1.4 million, or 8.2%, from $17.1 million for the first nine months of 2016, to $18.5 million for the first nine months of 2017 due primarily to a $1.8 million early lease termination charge for our corporate headquarters (the payment of which was reimbursed by the new landlord).

~~Administrative fee—managing member.~~ Administrative fee-managing member decreased $5.7 million, or 36.1% from $15.8 million for the first nine months of 2016 to $10.1 million for the first nine months of 2017 due primarily to 1) $3.0 million of CEO transition costs, which consisted primarily of severance and consulting costs to our former CEO and 2) $2.3 million non-cash share-based compensation expense associated with modifying equity awards pursuant to

~~agreements with our former CEO that occurred during the first nine months of 2016.~~Amounts recorded are based on the terms of the management services agreement which states NCM LLC pays NCM, Inc. service fees which are equal to the cost of NCM, Inc. employees and any reimbursable costs incurred by NCM, Inc.

~~Depreciation and amortization.~~ Depreciation and amortization expense increased $1.7 million, or 6.4%, from $26.5 million for the first nine months of 2016 to $28.2 million for the first nine months of 2017. The increase was due to an increase in depreciation expense primarily from more software being placed into service.

~~Non-operating expenses.~~ ~~Total non-operating expenses decreased $12.2million, or 23.9%, from $51.0 million for the nine months ended September 29, 2016 to $38.8~~million for the nine months ended September 28, 2017. The following table shows the changes in non-operating expense for the nine months ended September 28, 2017 and September 29, 2016 (in millions):

The decrease in non-operating expense was due primarily to the absence of a $10.4 million loss on early retirement of debt recorded in the first nine months of 2016 as a result of the redemption of senior unsecured notes and a $1.8 million decrease in interest on borrowings primarily related to a one-month period between the issuance of and redemption of notes during the third quarter of 2016, whereby interest was paid on both notes for one month in the third quarter of 2016.

~~Net Income. Net~~ income decreased $4.8 million from $49.6 million for the first nine months of 2016 to $44.8 million for the first nine months of 2017. The decrease in net income was due to a $17.0 million decrease in operating income related to lower revenue as outlined above, partially offset by a $12.2 million decrease in non-operating expenses, as described further above.tax expense.

Trends and Uncertainties Related to our Business, Industry and Corporate Structure

Our Marketplace— Changes in the current macro-economic environment and changes in the national, regional and local advertising markets present uncertainties that could impact our results of operations, including the timing and amount of spending from our advertising clients as expenditures from advertisers tend to be cyclical, reflecting overall economic conditions, as well as our clients’ budgeting and buying patterns. In the current environment, it is difficult to know if these changes are short-term or temporary in nature or are long-term trends and changes. These changes include increased competition related to the expansion of online and mobile advertising platforms as well as fluctuations from quarter to quarter of the demand from national, regional and local advertisers. Further, we could negatively be impacted by factors that could reduce the viewership of our Noovie pre-show, such as the expansion of reserved seating (utilized in approximately ~~41.2%~~45.4% of our network as of ~~October 3, 2017)~~March 29, 2018), online ticketing, an increase in the number and length of trailers for upcoming films, increased dwell time of patrons in exhibitor lobbies before showtime and lower network attendance, which could result from shortening of release windows, more alternative methods of delivering movies to consumers, lower consumer confidence and disposable income and a decline in the motion picture box office. The motion picture box office could be impacted by audience’s interest in the available motion pictures, shrinking theatrical exclusive release windows, and the marketing efforts of the major motion picture studios. These factors may affect the attractiveness of our offerings to advertisers. If pre-show viewership declines significantly, we will be required to provide additional advertising time (makegoods) to national advertisers to reach agreed-on audience delivery thresholds. National advertising sales and rates also are dependent on the methodology used to measure audience impressions. If a change is made to this methodology that reflects fewer audience impressions available during the pre-show, this would adversely affect our revenues and results of operations. The impact to our business associated with these issues could be mitigated over time due to factors including the increase in salable advertising impressions, better geographic coverage related to the expansion of our network, diversification and growth of our advertising client base, improvements in Noovie pre-show engagement and upgrades to our inventory management and data management systems. We could also benefit if the effectiveness of cinema advertising improves relative to other advertising mediums.

~~We continue to participate~~Through continued participation in the ~~television~~advertising upfront ~~advertising selling process and~~marketplace, we believe that over time ~~a shift toward~~we will be able to secure more upfront commitments ~~would~~from advertisers. This will allow us to bundle several client flights throughout the year in an effort to stabilize month-to-month and quarter-to-quarter volatility. Consistent with the television industry upfront booking practices, a portion of our upfront commitments have cancellation options or options to reduce the amount that advertisers may purchase and we would need to rely on the scatter market to replace those commitments. In addition, advertising sold through our upfront commitments may be placed throughout the period very irregularly which may affect our overall sales; for example, if a substantial portion of advertising from our upfront commitments is scheduled for peak periods of advertising demand, we will have fewer peak period advertising slots available for sale into the higher priced scatter market. Volatility in scatter market demand could cause our financial results to vary period to period.

Our Network—The change in the number of screens in our network by the founding members and network affiliates during the first ~~nine~~three months of ~~2017~~2018 was as follows.

Number of screens

Founding Members

Network Affiliates

Total

Balance as of December 29, 2016

17,022

3,526

20,548

New affiliates (1)

—

475

475

AMC screen transfers (2)

(318
)

—

(318
)
Openings, net of closures

6

(50
)

(44
)
Balance as of September 28, 2017

16,710

3,951

20,661

	Number of screens
	Founding Members			Network Affiliates			Total
Balance as of December 29, 2017		16,808			4,042			20,850
New affiliates (1)		—			19			19
Closures, net of openings		(21	)		(46	)		(67	)
Balance as of March 29, 2018		16,787			4,015			20,802

Thus far in ~~2017,~~2018, we have also contracted with ~~two more new~~another network ~~affiliates~~affiliate for 77281 screens that will be added to our network later in ~~2017 and early~~ 2018. We believe that adding screens and attendees to our network will provide our advertising clients with a better marketing product with increased reach and improved geographic coverage. We have begun to offer our advertising clients better audience targeting capabilities and more robust campaign data analytics that we believe will provide a better product offering and should expand our overall national client base. We also believe that the continued growth of our market coverage could strengthen our selling proposition and competitive positioning against other national, regional and local video advertising platforms, including television, online and mobile video platforms and other out of home video advertising platforms.

Memorandum of Understanding with AMC—During the first quarter of 2017, NCM, Inc. and NCM LLC entered into a binding MOU with AMC to effectuate aspects of the Final Judgment entered into by the DOJ in connection with AMC’s acquisition of Carmike. Pursuant to the MOU, AMC received common membership units in respect of the annual attendance at such Carmike theaters in accordance with the Common Unit Adjustment Agreement during the first quarter of 2017. Since these theaters are subject to an existing on-screen advertising agreement with an alternative provider, AMC will make integration payments to us reflecting the estimated advertising cash flow that we would have generated if we had exclusive access to sell advertising in those theaters. The integration payments will continue until the earlier of (i) the date the theaters are transferred to our network or (ii) the expiration of the ESA. Integration payments are calculated based upon the advertising cash flow that NCM LLC would have generated if it had exclusive access to sell advertising in the theaters with pre-existing advertising agreements and fluctuate based on earnings and Adjusted OIBDA. The ESA additionally entitles NCM LLC to payments related to the founding members’ on-screen advertising commitments under their beverage concessionaire agreements for encumbered theaters. These payments are also accounted for as a reduction to the intangible asset. During the three ~~and nine~~ months ended ~~September 28,~~March 29, 2018 and March 30, 2017, ~~and September 29, 2016,~~ the Company recorded a reduction to net intangible assets of ~~$6.9 million, $0.7 million, $11.6~~$2.2 million and ~~$1.5~~$0.4 million, respectively, related to integration and other encumbered theater payments. During the three ~~and nine~~ months ended ~~September 28,~~March 29, 2018 and March 30, 2017, ~~and September 29, 2016,~~ AMC and Cinemark paid a total of ~~$4.6million, $0.7 million, $6.1~~$9.4 million and ~~$1.7~~$1.0 million, respectively.

~~Further, during the first quarter of 2017,~~ AMC transferred 17 theaters (318 screens) to another advertising provider in accordance with the Final Judgment, for which AMC surrendered common membership units during the first quarter of 2017. At the end of the 10-year term of the Final Judgment, these theaters will revert back to us. Also, in April 2017, AMC completed a sale of five theaters on our network pursuant to the Final Judgment. AMC will surrender common unit membership units to us for these divestures pursuant to the Common Unit Adjustment Agreement at the next Adjustment Date. These 22 transferred and sold theaters represent approximately 1.3% of our total theater network as of September 28, 2017. The Common Unit Adjustments are discussed further within ~~Trends Related to Ownership~~ ~~below.~~

~~Lastly,~~ AMC also agreed to reimburse us for our incurred and ongoing costs and expenses in connection with the Final Judgment including, but not limited to, our financial advisor and legal fees up to $1.0 million of such costs and expenses. During the first nine months of 2017, we incurred $1.3~~million of these costs, of which $1.0 million was recorded as a reduction to “Amounts due to founding members” within the Condensed Balance Sheets and the remaining $0.3million is included within administrative costs within the Condensed Income Statement.~~

Utilization and Pricing— We have experienced volatility in our pricing (CPMs) over the years, with annual national CPM increases (decreases) ranging from (16.4%) to ~~9.6%~~9.7% over the last ~~four~~five years. In the first ~~nine~~three months of ~~2017,~~2018, we experienced ~~a decline~~an increase of ~~8.5%~~2.3%, in national advertising CPMs (excluding beverage revenue) compared to the first ~~nine~~three months of ~~2016.~~2017. This volatility in pricing can be driven by increased competition from other national video networks, including online and mobile advertising platforms, television networks and other out-of-home video networks and seasonal marketplace supply and demand characteristics. Volatility in pricing is also caused by changes in our customer mix period to period due to the variation in CPMs charged to each customer. We have also experienced volatility in our utilization over the years, with annual national inventory utilization ranging from 109.3% to 128.3% over the last ~~four~~five years. We experience even more substantial volatility quarter-to-quarter. This volatility in utilization can be driven by the loss or addition of one or more significant national contracts, whereby the timing and amount of these national contracts can be based upon the advertising budgets of our customers, product launches, the financial performance of our customers or other industry or macro-economic factors. We expect our CPMs and utilization to continue to be impacted period to period based upon the factors described above.

Beverage Revenue—Under the ESAs, up to 90 seconds of the Noovie pre-show program can be sold to the founding members to satisfy their on-screen advertising commitments under their beverage concessionaire agreements. For the first ~~nine~~three months of ~~2017~~2018 and ~~2016,~~2017, two of the founding members purchased 60 seconds of on-screen advertising time and one founding member purchased 30 seconds to satisfy their obligations under their beverage concessionaire agreements. The founding members’ current long-term contracts with their beverage suppliers require the 30 or 60 seconds of beverage advertising, although such commitments could change in the future. Should the amount of time acquired as part of these beverage concessionaire agreements decline with the other founding members, this premium time will be available for sale to other clients. Per the ESAs, the time sold to the founding member beverage supplier is priced equal to the advertising CPM for the previous year charged by us to unaffiliated third parties during segment one (closest to showtime) of the Noovie pre-show, limited to the highest advertising CPM being then-charged by us. Due to a ~~10.2%~~1.1% increase in segment one CPMs in 2017, the CPM on our beverage concessionaire revenue increased during the first quarter of ~~2017~~2018 by ~~10.2%~~1.1% and the remainder of ~~2017~~2018 will increase by an equivalent percentage.

Theater Access Fees—In consideration for our access to the founding members’ theater attendees for on-screen advertising and use of lobbies and other space within the founding members’ theaters for the LEN and lobby promotions, the founding members receive a monthly theater access fee under the ESAs. The theater access fee is composed of a fixed payment per patron and a fixed payment per digital screen (connected to the DCN). The payment per theater patron increases by 8% every five years, with this last increase occurring ~~for~~in fiscal year 2017 and the payment per digital screen increases annually by 5%. Pursuant to the ESAs, the theater access fee paid to the members of NCM LLC included an additional fee for access to the higher quality digital cinema systems. This additional fee will continue to increase as additional screens are equipped with the new digital cinema equipment and the fee ~~increases~~increasing annually by 5%. As of ~~September 28, 2017, 97%~~March 29, 2018, 98% of our founding member network screens were showing advertising on digital cinema projectors, and thus the future impact on the theater access fee related to additional digital cinema installations within existing founding member theaters is expected to be minimal. The theater access fee paid in the aggregate to all founding members cannot be less than 12% of NCM LLC’s aggregate advertising revenue (as defined in the ESA), or it will be adjusted upward to reach this minimum payment. As of ~~September~~March 29, 2018 and December 28, 2017, ~~and December 29, 2016,~~ we had no liabilities recorded for the minimum payment, as the theater access fee was in excess of the minimum.

Debt—During the past several years, we amended our senior secured credit facility to extend the maturity, expand the revolver availability and reduce the interest rate spreads. In August 2016, we completed a private placement of $250.0 million in aggregate principal amount of 5.750% Senior Unsecured Notes due in 2026. A portion of the proceeds were used to redeem our $200.0 million 7.875% Senior Unsecured Notes due in 2021. The remaining proceeds, after the payment of fees and the redemption premium were used to pay down the balance on our revolving credit facility. As a result of these financing transactions on our revolving credit facility and senior notes, we extended the average maturities of our debt and as of ~~September 28, 2017~~March 29, 2018 the weighted average remaining maturity was ~~5.0~~4.4 years. As of ~~September 28, 2017,~~March 29, 2018, approximately ~~71%~~68% of our total borrowings bear interest at fixed rates. The remaining ~~29%~~32% of our borrowings bear interest at variable rates and as such, our net income could fluctuate with market interest rate fluctuations that could increase the interest paid on our borrowings.

The senior secured credit facility contains a number of covenants and financial ratio requirements, with which we were in compliance at ~~September 28, 2017,~~March 29, 2018, including a consolidated net senior secured leverage ratio as of ~~September 28, 2017~~March 29, 2018 of ~~3.2~~3.1 versus a covenant of 6.5 times for each quarterly period. For purposes of calculating the net consolidated senior secured leverage ratio (senior secured debt divided by Adjusted OIBDA), Adjusted OIBDA includes integration payments by the founding members. We are permitted to make quarterly dividend payments and other payments based on leverage ratios for us and any subsidiaries so long as no default or event of default has occurred and continues to occur. The quarterly dividend payments and other distributions are made if the consolidated net senior secured leverage ratio is less than or equal to 6.5 times. Refer to Note 4—5—Borrowings to the unaudited Condensed Financial Statements in Item 1 of this Form 10-Q for more information regarding our borrowings.

Common Unit Adjustments—In accordance with the Common Unit Adjustment Agreement with the founding members, on an annual basis we determine the amount of common membership units to be issued to or returned by the founding members based on theater additions or dispositions during the previous year. In addition, the Common Unit Adjustment Agreement requires that a Common Unit Adjustment occur for a specific founding member if its acquisition or disposition of theaters, in a single transaction or cumulatively since the most recent Common Unit Adjustment, results in an attendance increase or decrease in excess of two percent of the annual total attendance at the prior adjustment date.

During the first quarter of ~~2017, the following Common Unit Adjustments occurred:~~

~~During the third quarter~~ of ~~2017, AMC exercised the redemption right of an aggregate 14.6 million~~915,150 returned) common membership units to its founding members for the ~~like number of shares of NCM, Inc. common stock. Refer~~rights to ~~Note 3~~exclusive access to the ~~unaudited financial statements included elsewhere in this document.~~theater screens and attendees added, net of dispositions by the founding members to NCM LLC’s network during the 2017 fiscal year and NCM LLC recorded a net intangible asset of $15.9 million during the first quarter of 2018 as a result of the Common Unit Adjustment.

~~On October 20, 2017, AMC exercised its redemption right of an aggregate 1.0 million common membership units for a like number of shares of NCM, Inc.’s common stock~~ ~~which increased~~Overall, NCM, Inc.’s ownership in ~~the Company~~NCM LLC decreased to 48.8% as of March 29, 2018 compared to 49.5%. at December 28, 2017 due primarily to the common unit adjustment described above.

AMC Mandatory Ownership Divestitures—Pursuant to the Final Judgment, AMC is required to divest the majority of its equity interests in NCM LLC and NCM, Inc., so that by June 20, 2019 it owns no more than 4.99% of NCM LLC’s common membership units and NCM, Inc. common stock, taken together, on a fully converted basis (“NCM’s outstanding equity interests”). AMC must complete the divestiture per the following schedule: (i) on or before December 20, 2017, AMC must own no more than 15.0% of NCM’s outstanding equity interests, (ii) on or before December 20, 2018, AMC must own no more than 7.5% of NCM’s outstanding equity interests and (iii) on or before June 20, 2019, AMC must own no more than 4.99% of NCM’s outstanding equity interests. Pursuant to the MOU, AMC also has agreed, among other things, subject to limited exceptions to retain at least 4.5% of NCM’s outstanding equity interests during the term of the Final Judgment, subject to certain exceptions which allow for certain sell downs after the 30-month anniversary of the MOU. As of ~~September 28, 2017,~~March 29, 2018, AMC owned ~~17.0% of NCM’s outstanding equity interests. On September 29, 2017 AMC sold 2.8 million shares of NCM, Inc. common stock and as of September 29, 2017 AMC owned 15.2%~~14.3% of NCM’s outstanding equity interests. When AMC redeems its common membership units for NCM, Inc. common stock, NCM, Inc.’s ownership would increase proportionally and the number of shares outstanding of NCM, Inc. common stock would increase.

Our cash balances can fluctuate due to the seasonality of our business and related timing of collections of accounts receivable balances and operating expenditure payments, as well as available cash payments (as defined in the NCM LLC Operating Agreement) to our founding members and managing member, interest or principal payments on our term loan and the Senior Secured Notes and Senior Unsecured Notes.

Operating Activities. The $4.2 million decrease in cash provided by operating activities for the first quarter of 2018, compared to the first quarter of 2017 was due primarily to a decrease in the change in accounts receivable of approximately $22.4 million related to timing of collections and higher revenue in the first quarter of 2018, compared to the first quarter of 2017. This decrease was partially offset by 1) a $5.8 million decrease in the change in amounts due to our founding members and managing member, 2) a $5.0 million increase in the change in accounts payable and accrued expenses, primarily due to timing, 3) a $4.9 million decrease in net loss, as described further above and 4) a smaller decrease of $2.0 million in deferred revenue in the first quarter of 2018, compared to the first quarter of 2017.

•

~~Operating Activities.~~ The $8.8 million increase in cash provided by operating activities for the nine months ended September 28, 2017, compared to the nine months ended September 29, 2016 was due primarily to an increase in the change in accounts receivable of $26.1 million related to higher collections during the nine months ended September 28, 2017, compared to the nine months ended September 29, 2016, partially offset by a $17.0 million decrease in operating income, as discussed above.

Investing Activities. The ~~$2.4~~$1.8 million ~~decrease~~increase in cash used in investing activities for the ~~nine months ended September 28, 2017,~~first quarter of 2018, compared to the ~~nine months ended September 29, 2016~~first quarter of 2017 was due primarily to $1.4 million ~~higher~~of lower proceeds from the founding ~~member~~members notes receivable due to timing of the payments and a ~~$1.3~~$0.6 million ~~decrease~~ in higher purchases of property, plant and ~~equipment.~~equipment related to digital product development in the first quarter of 2018, compared to the first quarter of 2017.

Financing Activities. The ~~$18.0~~$8.4 million ~~increase~~decrease in cash used in financing activities ~~for~~during the ~~nine months ended September 28, 2017,~~first quarter of 2018, compared to the ~~nine months ended September 29, 2016~~first quarter of 2017 was due primarily to ~~$37.4~~an $8.4 million ofincrease in founding member integration payments and a $6.0 million increase in proceeds from ~~the issuance of the Senior Notes due 2026,~~borrowings, net of ~~the redemption of the Senior Notes due 2021 in the first nine months of 2016 and~~repayments under our revolving credit facility, partially offset by a ~~$29.6~~$3.7 million increase in distributions to the founding members and managing ~~member, partially offset by $48.0 million of higher repayments, net of proceeds, under our revolving credit facility.~~member.

Sources of Capital and Capital Requirements

Our primary source of liquidity and capital resources includes cash from operations, availability under the revolving credit facility and cash on hand. Management believes that future funds generated from our operations and cash on hand should be sufficient to fund working capital requirements, our debt service requirements, and capital expenditure and other investing requirements, through the next twelve months. Cash flows can be impacted by the seasonality of advertising sales, stock option exercises, interest on borrowings under our revolving credit agreement and to a lesser extent theater attendance. We are required pursuant to the terms of our operating agreement to distribute our available cash, as defined in the operating agreement, quarterly to our members (the founding members and NCM, Inc.). The available cash distribution to the members of NCM LLC for the ~~nine~~three months ended ~~September 28, 2017~~March 29, 2018 was approximately ~~$86.4~~$16.5 million.

Critical Accounting Policies

For a discussion of accounting policies that we consider critical to our business operations and understanding of our results of operations, and that affect the more significant judgments and estimates used in the preparation of our unaudited Condensed Financial Statements, see Item 7. “Management’s Discussion and Analysis of Financial Condition and Results of Operations – Critical Accounting Policies” contained in our annual report on Form 10-K filed for the fiscal year ended December ~~29, 2016~~28, 2017 and incorporated by reference herein. As of ~~September 28, 2017,~~March 29, 2018, there were no significant changes in those

critical accounting ~~policies.~~policies except for the change in barter revenue recognition upon the adoption of ASU 2014-09 in the first quarter of 2018 discussed further within Note 2 – Revenuefrom Contracts with Customers of this Form 10-Q.

Recent Accounting Pronouncements

For a discussion of recent accounting pronouncements, see the information provided under Note 1—The Company to the unaudited Condensed Financial Statements in Item 1 of this Form 10-Q.

Related Party Transactions

For a discussion of related party transactions, see the information provided under Note 3—4—Related Party Transactions to the unaudited Condensed Financial Statements in Item 1 of this Form 10-Q.

Off-Balance Sheet Arrangements

Our operating lease obligations, which primarily include office leases, are not reflected on our balance sheet. See Item 7. “Management’s Discussion and Analysis of Financial Condition and Results of Operations – Contractual and Other Obligations” contained in our annual report on Form 10-K for the fiscal year ended December ~~29, 2016~~28, 2017 and incorporated by reference herein. We do not believe these arrangements are material to our current or future financial condition, results of operations, liquidity, capital resources or capital expenditures.

Contractual and Other Obligations

There were no material changes to our contractual obligations during the three months ended ~~September 28, 2017.~~March 29, 2018.

Seasonality

Our revenue and operating results are seasonal in nature, coinciding with the timing of marketing expenditures by our advertising clients and to a lesser extent the attendance patterns within the film exhibition industry. Both advertising expenditures and theater attendance tend to be higher during the second, third, and fourth fiscal quarters. Advertising revenue is primarily correlated with new product releases, advertising client marketing priorities and economic cycles and to a lesser extent theater attendance levels. Seasonal demand during the summer is driven by the absence of alternative attractive advertising mediums and during the winter holiday season due to consumers’ increased interest in the available motion pictures. The actual quarterly results for each quarter could differ materially depending on these factors or other risks and uncertainties. Based on our historical experience, our first quarter typically has less revenue than the other quarters of a given year due primarily to lower advertising client demand and lower theater industry attendance levels. Accordingly, there can be no assurances that seasonal variations will not materially affect our results of operations in the future.

The following table reflects the quarterly percentage of total revenue for the fiscal years ended ~~2014,~~ 2015, 2016 and ~~2016.~~2017.

	First		Second		Third		Fourth		First	Second	Third	Fourth
	Quarter		Quarter		Quarter		Quarter		Quarter	Quarter	Quarter	Quarter
FY 2014		17.8%		25.4%		25.6%		31.2%
FY 2015		17.2%		27.2%		25.0%		30.6%	17.2%	27.2%	25.0%	30.6%
FY 2016		17.0%		25.8%		25.4%		31.8%	17.0%	25.8%	25.4%	31.8%
FY 2017									16.9%	22.8%	27.3%	33.0%

Item 3. Quantitative and Qualitative Disclosures About Market Risk

The primary market risk to which we are exposed is interest rate risk. The Notes due 2022 and the Notes due 2026 are at fixed rates, and therefore are not subject to market risk. As of ~~September 28, 2017,~~March 29, 2018, the only interest rate risk that we are exposed to is related to our $175.0 million revolving credit facility and our $270.0 million term loan. A 100-basis point fluctuation in market interest rates underlying our term loan and revolving credit facility would have the effect of increasing or decreasing our cash interest expense by approximately ~~$2.7~~$3.0 million for an annual period on the $33.0 million revolving credit balance and $270.0 million term loan outstanding as of ~~September 28, 2017.~~March 29, 2018. For a discussion of market risks, see Item 7A. “Quantitative and Qualitative Disclosures About Market Risk” contained in our annual report on Form 10-K for the fiscal year ended December ~~29, 2016~~28, 2017 and incorporated by reference herein.

Item 4. Cont~~Controls~~rols and Procedures

We maintain disclosure controls and procedures that are designed to ensure that information required to be disclosed by us in the reports that we file or submit to the SEC under the Exchange Act, as amended, is recorded, processed, summarized and reported within the time periods specified by the Commission’s rules and forms, and that information is accumulated and communicated to our management, including the Chief Executive Officer (principal executive officer) and Chief Financial Officer (principal financial and accounting officer) of NCM, Inc., our manager, as appropriate to allow timely decisions regarding required disclosure. As of ~~September 28, 2017,~~March 29, 2018, our management evaluated, with the participation of the Chief Executive Officer and Chief Financial Officer, the effectiveness of the Company’s disclosure controls and procedures pursuant to Rules 13a-15(e) and 15d-15(e) of the Exchange Act. Based on that evaluation, the Company’s management concluded that the Company’s disclosure controls and procedures as of ~~September 28, 2017~~March 29, 2018 were effective.

In designing and evaluating our disclosure controls and procedures, management recognizes that any control, no matter how well designed and operated, can provide only reasonable, not absolute, assurance of achieving the desired control objectives. Due to the inherent limitations in all control systems, no evaluation of controls can provide absolute assurance that misstatements due to error or fraud will not occur or that all control issues and instances of fraud, if any, within the Company have been detected.

There have been no changes in the Company’s internal controls over financial reporting that occurred during the quarter ended ~~September 28, 2017~~March 29, 2018 that have materially affected, or are reasonably likely to materially affect, the Company’s internal controls over financial reporting.

PART II—OTHER INFORMATION

Item 1. Legal Proceedings

We are sometimes involved in legal proceedings arising in the ordinary course of business. We are not aware of any other litigation currently pending that would have a material adverse effect on our operating results or financial condition.

Item 1A. Risk Factors

~~Excluding the risk factor outlined further below, there~~There have been no material changes from risk factors as previously disclosed in our annual report on Form 10-K filed with the SEC on ~~February 28, 2017~~March 19, 2018 for the fiscal year ended December ~~29, 2016.~~28, 2017.

~~The markets for advertising are competitive and we may be unable to compete successfully~~

The market for advertising is very competitive. Cinema advertising is a small component of video advertising in the U.S. and thus, we must compete with established, larger and better known national and local media platforms such as cable, broadcast and satellite television networks and other video media platforms including those distributed on the internet and

mobile networks. In addition to these video advertising platforms, we compete for advertising directly with several additional media platforms, including radio, various local print media and billboards. We also compete with several other local and national cinema advertising companies. We expect all of these competitors to devote significant effort to maintaining and growing their business at our expense. We also expect existing competitors and new entrants to the advertising business, most notably the online and mobile advertising companies, to constantly revise and improve their business models to meet expectations of advertising clients or competing media platforms, including us. In addition, the pricing and volume of advertising may be affected by shifts in spending toward online and mobile offerings from more traditional media, or toward new ways of purchasing advertising, such as through automated purchasing, dynamic advertising insertion, third parties selling local advertising posts and advertising exchanges, some or all of which may not be as advantageous to the Company as current advertising methods. Expenditures by advertisers tend to be cyclical, reflecting overall economic conditions, as well as budgeting and buying patterns. A decline in the economic prospects of advertisers or the economy in general could alter current or prospective advertisers’ spending priorities. If we cannot respond effectively to changes in the media marketplace in response to new entrants or advances by our existing competitors, our business may be adversely affected.

~~In addition, advertisers’ willingness to purchase advertising from the Company may be adversely affected by lower theater attendance and viewership of our~~ ~~Noovie~~ pre-show. If pre-show viewership declines significantly, the Company will be required to provide additional advertising time (makegoods) to national advertisers to reach agreed-on audience delivery thresholds. National advertising sales and rates also are dependent on the methodology used to measure audience impressions. If a change is made to this methodology that reflects fewer audience impressions available during the pre-show, this would adversely affect the Company’s revenue and results of operations.

Item 2. Unregistered Sales of Equity Securities and Use of Proceeds

None

Item 3. Defaults Upon Senior Securities

None

Item 4. Mine Safety Disclosures

Not Applicable

Item 5. Other Information

None

Item 6. Exhibits

Exhibit
Reference
Description

10.1
(1)
Separation, General Release and Consulting Agreement dated as of November 6, 2017, by and between National CineMedia, Inc., National CineMedia, LLC and Ralph E. Hardy. +
31.1
*
Rule 13a-14(a) Certification of Chief Executive Officer.
31.2
*
Rule 13a-14(a) Certification of Chief Financial Officer.
32.1
**
Certification of Chief Executive Officer Pursuant to 18 U.S.C. Section 1350.
32.2
**
Certification of Chief Financial Officer Pursuant to 18 U.S.C. Section 1350.

101.INS
*
XBRL Instance Document
101.SCH
*
XBRL Taxonomy Extension Schema Document
101.CAL
*
XBRL Taxonomy Extension Calculation Linkbase Document
101.DEF
*
XBRL Taxonomy Extension Definition Linkbase Document
101.LAB
*
XBRL Taxonomy Extension Label Linkbase Document
101.PRE
*
XBRL Taxonomy Extension Presentation Linkbase Document

Exhibit	Reference	Description

31.1	*	Rule 13a-14(a) Certification of Chief Executive Officer.
31.2	*	Rule 13a-14(a) Certification of Chief Financial Officer.
32.1	**	Certification of Chief Executive Officer Pursuant to 18 U.S.C. Section 1350.
32.2	**	Certification of Chief Financial Officer Pursuant to 18 U.S.C. Section 1350.
101.INS	*	XBRL Instance Document
101.SCH	*	XBRL Taxonomy Extension Schema Document
101.CAL	*	XBRL Taxonomy Extension Calculation Linkbase Document
101.DEF	*	XBRL Taxonomy Extension Definition Linkbase Document
101.LAB	*	XBRL Taxonomy Extension Label Linkbase Document
101.PRE	*	XBRL Taxonomy Extension Presentation Linkbase Document

*	Filed herewith.

**	Furnished herewith.

+	~~Management contract.~~

~~(1)~~	~~Incorporated by reference to Exhibit 10.1 to NCM Inc.’s Form 8-K (File No. 001-33296) filed on November 7, 2017.~~

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.

NATIONAL CINEMEDIA, LLC

(Registrant)

		By: National CineMedia, Inc., its manager

Date:	~~November 8, 2017~~May 9, 2018	/s/ Andrew J. England
		Andrew J. England
		Chief Executive Officer and Director
		(Principal Executive Officer)

Date:

~~November 8, 2017~~May 9, 2018

/s/ Katherine L. Scherping

Katherine L. Scherping

Chief Financial Officer

(Principal Financial and Accounting Officer)

3229

Delaware		20-2632505
(State or Other Jurisdiction of Incorporation or Organization)		(I.R.S. Employer Identification No.)

Large accelerated filer	☐		Accelerated filer	☐
Non-accelerated filer	☒	(Do not check if a smaller reporting company)	Smaller reporting company	☐
			Emerging growth company	☐

	Three months ended
	March 29, 2018
Balance at beginning of period	$	(7.1	)
Performance obligations satisfied		6.6
New contract liabilities		(5.6	)
Balance at end of period	$	(6.1	)

	As of September 28, 2017				As of December 29, 2016				As of March 29, 2018				As of December 28, 2017
	Carrying Value		Fair Value (1)		Carrying Value		Fair Value (1)		Carrying Value		Fair Value (1)		Carrying Value		Fair Value (1)
Term loans	$	270.0	$	269.6	$	270.0	$	272.7	$	270.0	$	270.7	$	270.0	$	270.8
Notes due 2022		400.0		409.5		400.0		414.5		400.0		405.3		400.0		407.3
Notes due 2026		250.0		233.8		250.0		256.7		250.0		226.6		250.0		235.0

		Page
	PART I

Item 1.	Financial Statements	1
	Unaudited Condensed Balance Sheets	1
	Unaudited Condensed Statements of Income	2
	Unaudited Condensed Statements of Cash Flows	3
	Notes to Unaudited Condensed Financial Statements	5
Item 2.	Management’s Discussion and Analysis of Financial Condition and Results of Operations	1617
Item 3.	Quantitative and Qualitative Disclosures about Market Risk	2926
Item 4.	Controls and Procedures	2927

	PART II

Item 1.	Legal Proceedings	2927
Item 1A.	Risk Factors	2927
Item 2.	Unregistered Sales of Equity Securities and Use of Proceeds	3027
Item 3.	Defaults Upon Senior Securities	3027
Item 4.	Mine Safety Disclosures	3027
Item 5.	Other Information	3027
Item 6.	Exhibits	3128

Signatures		3229

	As of
Included in the Condensed Balance Sheets:	September 28, 2017		December 29, 2016
Current portion of notes receivable - founding members (1)		4.2		5.6
Long-term portion of notes receivable - founding members (1)		8.3		8.3
Interest receivable on notes receivable (included in other current assets) (1)		0.1		0.3
Prepaid administrative fees to managing member (2)		0.8		0.8
Common unit adjustments, net of amortization and integration payments (included in intangible assets) (3)		702.2		529.9