UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

FORM 10-Q

QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the quarterly period ended March ~~29, 2018~~

28, 2019

TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the transition period from to

Commission file number: 333-176056

NATIONAL CINEMEDIA, LLC

(Exact name of registrant as specified in its charter)

~~Delaware~~		~~20-2632505~~



Delaware		20-2632505
(State or Other Jurisdiction of Incorporation or Organization)		(I.R.S. Employer Identification No.)

~~9110 East Nichols Avenue, Suite 200~~ ~~Centennial, Colorado~~		~~80112-3405~~

6300 S. Syracuse Way, Suite 300 Centennial, Colorado	80111
(Address of Principal Executive Offices)	(Zip Code)

Registrant’s telephone number, including area code: (303) 792-3600

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes ☒☐ No ☐x

* The registrant is a voluntary filer and not subject to the filing requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934. Although not subject to these filing requirements, the registrant has filed all reports that would have been required during the preceding 12 months had it been subject to such filing requirements.

Indicate by check mark whether the registrant has submitted electronically ~~and posted on its corporate Web site, if any,~~ every Interactive Data File required to be submitted ~~and posted~~ pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit ~~and post~~ such files). Yes ☒x No ☐

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, a smaller reporting company, or an emerging growth company. See the definitions of “large accelerated filer,” “accelerated filer,” “smaller reporting company” and “emerging growth company” in Rule 12b-2 of the Exchange Act.



Large accelerated filer	☐		Accelerated filer	☐
Non-accelerated filer	☒ x	~~(Do not check if a smaller reporting company)~~	Smaller reporting company	☐
			Emerging growth company	☐

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition ~~method~~period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). Yes ☐ No ☒

Securities registered pursuant to Section 12(b) of the Act: None

Securities registered pursuant to Section 12(g) of the Act: None

As of May 3, ~~2018,~~2019, the registrant had ~~157,564,977~~159,024,458 common membership units outstanding. The common membership units are not publicly traded.

TABLE OF CONTENTS

PART I

~~PART~~ I

Item 1. Financial Statements

NATIONAL CINEMEDIA, LLC

CONDENSED BALANCE SHEETS

(In millions)

(UNAUDITED)

March 29,
2018

December 28,
2017

ASSETS

CURRENT ASSETS:

Cash and cash equivalents

$
3.1

$
4.6

Receivables, net of allowance of $5.7 and $6.0, respectively

115.0

160.6

Prepaid expenses

4.2

4.2

Prepaid administrative fees to managing member

0.8

0.8

Current portion of notes receivable - founding members

4.2

4.2

Other current assets

0.2

—

Total current assets

127.5

174.4

NON-CURRENT ASSETS:

Property and equipment, net of accumulated depreciation of $72.9 and $70.4,
respectively

31.5

30.7

Intangible assets, net of accumulated amortization of $152.1 and $145.4,
respectively

724.2

717.2

Long-term notes receivable, net of current portion - founding members

4.1

4.1

Other investments

3.1

3.5

Debt issuance costs, net

1.1

1.3

Other assets

1.4

1.5

Total non-current assets

765.4

758.3

TOTAL ASSETS

$
892.9

$
932.7

LIABILITIES AND MEMBERS’ EQUITY/(DEFICIT)

CURRENT LIABILITIES:

Amounts due to founding members, net

$
10.8

$
32.7

Amounts due to managing member, net

7.8

38.3

Accrued expenses

16.7

19.5

Accrued payroll and related expenses

7.8

9.5

Accounts payable

15.3

16.2

Deferred revenue

6.1

7.1

Total current liabilities

64.5

123.3

NON-CURRENT LIABILITIES:

Long-term debt, net of debt issuance costs of $8.2 and $8.7, respectively

944.8

923.3

Other liabilities

3.3

2.1

Total non-current liabilities

948.1

925.4

Total liabilities

1,012.6

1,048.7

COMMITMENTS AND CONTINGENCIES (NOTE 5)

MEMBERS’ EQUITY/(DEFICIT)

(119.7
)

(116.0
)
TOTAL LIABILITIES AND EQUITY/(DEFICIT)

$
892.9

$
932.7



	March 28, 2019			December 27, 2018
ASSETS
CURRENT ASSETS:
Cash and cash equivalents	$	4.7		$	7.2
Receivables, net of allowance of $5.8 and $6.0, respectively	105.6			149.9
Prepaid administrative fees to managing member	0.5			0.6
Amounts due from founding members, net	0.3			5.8
Current portion of notes receivable - founding members (including receivables from related parties of $2.8 and $4.2, respectively)	4.2			5.6
Prepaid expenses and other current assets	3.9			3.6
Total current assets	119.2			172.7
NON-CURRENT ASSETS:
Property and equipment, net of accumulated depreciation of $64.7 and $62.5, respectively	32.2			33.6
Intangible assets, net of accumulated amortization of $179.6 and $172.7, respectively	682.7			684.5
Other investments	3.2			3.0
Debt issuance costs, net	4.7			5.0
Other assets	23.2			0.7
Total non-current assets	746.0			726.8
TOTAL ASSETS	$	865.2		$	899.5
LIABILITIES AND MEMBERS’ EQUITY/(DEFICIT)
CURRENT LIABILITIES:
Amounts due to founding members, net	$	8.6		$	30.0
Amounts due to managing member, net	5.8			27.7
Accrued expenses	20.3			21.3
Accrued payroll and related expenses	5.8			10.0
Accounts payable	12.0			16.2
Deferred revenue	6.9			7.3
Short-term debt	2.7			2.7
Other current liabilities	1.3			—
Total current liabilities	63.4			115.2
NON-CURRENT LIABILITIES:
Long-term debt, net of debt issuance costs of $7.3 and $7.8, respectively	925.7			920.9
Other liabilities	24.3			4.0
Total non-current liabilities	950.0			924.9
Total liabilities	1,013.4			1,040.1
COMMITMENTS AND CONTINGENCIES (NOTE 6)
MEMBERS’ EQUITY/(DEFICIT)	(148.2		)	(140.6		)
TOTAL LIABILITIES AND EQUITY/(DEFICIT)	$	865.2		$	899.5

See accompanying notes to the unaudited Condensed Financial Statements.

NATIONAL CINEMEDIA, LLC

CONDENSED STATEMENTS OF INCOME

AND COMPREHENSIVE INCOME

(In millions)

(UNAUDITED)

Three Months Ended

March 29,
2018

March 30,
2017

REVENUE (including revenue from founding members
of $8.0 and $8.4, respectively)

$
80.2

$
71.9

OPERATING EXPENSES:

Advertising operating costs

7.0

5.0

Network costs

3.5

4.2

Theater access fees—founding members

20.6

20.6

Selling and marketing costs

16.0

18.1

Administrative and other costs

8.8

5.9

Administrative fee—managing member

3.8

3.4

Depreciation and amortization

9.5

9.6

Total

69.2

66.8

OPERATING INCOME

11.0

5.1

NON-OPERATING EXPENSES:

Interest on borrowings

13.8

13.2

Interest income

(0.1
)

(0.2
)
Other non-operating income

—

(0.1
)
Total

13.7

12.9

LOSS BEFORE INCOME TAXES

(2.7
)

(7.8
)
Income tax expense

0.3

0.1

NET LOSS

$
(3.0
)

$
(7.9
)



	Three Months Ended
	March 28, 2019			March 29, 2018
REVENUE (including revenue from related parties of $5.3 and $8.0, respectively)	$	76.9		$	80.2
OPERATING EXPENSES:
Advertising operating costs	7.3			7.0
Network costs	3.5			3.5
Theater access fees—founding members (including fees to related parties of $12.9 and $20.6, respectively)	19.1			20.6
Selling and marketing costs	15.2			16.0
Administrative and other costs	7.5			8.8
Administrative fee—managing member	3.2			3.8
Depreciation expense	3.3			2.8
Amortization expense	—			6.7
Amortization of intangibles recorded for network theater screen leases	6.9			—
Total	66.0			69.2
OPERATING INCOME	10.9			11.0
NON-OPERATING EXPENSES:
Interest on borrowings	14.4			13.8
Interest income	(0.1		)	(0.1		)
Gain on early retirement of debt, net	(0.3		)	—
Other non-operating income	(0.2		)	—
Total	13.8			13.7
LOSS BEFORE INCOME TAXES	(2.9		)	(2.7		)
Income tax expense	—			0.3
NET LOSS	$	(2.9	)	$	(3.0	)
COMPREHENSIVE LOSS	$	(2.9	)	$	(3.0	)

See accompanying notes to the unaudited Condensed Financial Statements.

NATIONAL CINEMEDIA, LLC

CONDENSED STATEMENTS OF CASH FLOWS

(In millions)

(UNAUDITED)

Three Months Ended

March 29,
2018

March 30,
2017

CASH FLOWS FROM OPERATING ACTIVITIES:

Net loss

$
(3.0
)

$
(7.9
)
Adjustments to reconcile net loss to net cash provided by operating
activities:

Depreciation and amortization

9.5

9.6

Non-cash share-based compensation

1.8

2.0

Impairment on investment

0.4

1.4

Amortization of debt issuance costs

0.7

0.7

Other

—

(0.1
)
Changes in operating assets and liabilities:

Receivables, net

45.5

67.9

Accounts payable and accrued expenses

(5.5
)

(10.5
)
Amounts due to founding members and managing member

(1.6
)

(7.4
)
Deferred revenue

(1.0
)

(3.0
)
Other, net

1.0

(0.7
)
Net cash provided by operating activities

47.8

52.0

CASH FLOWS FROM INVESTING ACTIVITIES:

Purchases of property and equipment

(3.5
)

(2.9
)
Purchases of intangible assets from network affiliates

—

(0.2
)
Proceeds from notes receivable - founding members

—

1.4

Net cash used in investing activities

(3.5
)

(1.7
)
CASH FLOWS FROM FINANCING ACTIVITIES:

Proceeds from borrowings

58.0

50.0

Repayments of borrowings

(37.0
)

(35.0
)
Founding member integration payments and other encumbered
theater payments

9.4

1.0

Distributions to founding members and managing member

(74.5
)

(70.8
)
Unit settlement for share-based compensation

(1.7
)

0.6

Net cash used in financing activities

(45.8
)

(54.2
)
CHANGE IN CASH, CASH EQUIVALENTS AND RESTRICTED CASH:

(1.5
)

(3.9
)
Cash, cash equivalents and restricted cash at beginning of period

4.6

11.0

Cash, cash equivalents and restricted cash at end of period

$
3.1

$
7.1



	Three Months Ended
	March 28, 2019			March 29, 2018
CASH FLOWS FROM OPERATING ACTIVITIES:
Net loss	$	(2.9	)	$	(3.0	)
Adjustments to reconcile net loss to net cash provided by operating activities:
Depreciation expense	3.3			2.8
Amortization expense	—			6.7
Amortization of intangibles recorded for network theater screen leases	6.9			—
Non-cash share-based compensation	0.5			1.8
Impairment on investment	—			0.4
Amortization of debt issuance costs	0.6			0.7
Gain on early retirement of debt, net	(0.3		)	—
Other	(0.2		)	—
Founding member integration and other encumbered theater payments (including payments from related parties of $0.4 in 2019)	8.1			—
Changes in operating assets and liabilities:
Receivables, net	44.3			45.5
Accounts payable and accrued expenses	(7.3		)	(5.5		)
Amounts due to/from founding members and managing member, net	(0.9		)	(1.6		)
Deferred revenue	(0.5		)	(1.0		)
Other, net	(1.9		)	1.0
Net cash provided by operating activities	49.7			47.8
CASH FLOWS FROM INVESTING ACTIVITIES:
Purchases of property and equipment	(2.9		)	(3.5		)
Proceeds from notes receivable - founding members	1.4			—
Net cash used in investing activities	(1.5		)	(3.5		)
CASH FLOWS FROM FINANCING ACTIVITIES:
Proceeds from revolving credit facility	62.0			58.0
Repayments of revolving credit facility	(52.0		)	(37.0		)
Repayments of Notes due 2026	(4.6		)
Repayment of term loan facility	(0.7		)	—
Founding member integration and other encumbered theater payments (including payments from related parties of $9.4 in 2018)	—			9.4
Distributions to founding members and managing member	(54.5		)	(74.5		)
Repurchase of stock for restricted stock tax withholding	(0.9		)	(1.7		)
Net cash used in financing activities	(50.7		)	(45.8		)
CHANGE IN CASH AND CASH EQUIVALENTS:	(2.5		)	(1.5		)
Cash and cash equivalents at beginning of period	7.2			4.6
Cash and cash equivalents at end of period	$	4.7		$	3.1

See accompanying notes to the unaudited Condensed Financial Statements.

NATIONAL CINEMEDIA, LLC

CONDENSED STATEMENTS OF CASH FLOWS (CONTINUED)

(In millions)

(UNAUDITED)

Three Months Ended

March 29,
2018

March 30,
2017

Supplemental disclosure of non-cash financing and investing activity:

Purchase of an intangible asset with NCM LLC equity
$
15.9

$
201.8

Accrued distributions to founding members and managing member
$
16.5

$
8.2

Accrued integration and other encumbered theater payments due
from founding members
$
1.9

$
—

Supplemental disclosure of cash flow information:

Cash paid for interest
$
11.6

$
9.8

Cash paid for income taxes, net of refunds
$
—

$
0.3



	Three Months Ended
	March 28, 2019		March 29, 2018
Supplemental disclosure of non-cash financing and investing activity:
Purchase of an intangible asset with NCM LLC equity	$	7.6	$	15.9
Accrued distributions to founding members and managing member	$	11.9	$	16.5
Accrued integration and other encumbered theater payments due from founding members (including accrued payments due from related parties of $0.1 and $1.9, respectively)	$	2.2	$	1.9
Supplemental disclosure of cash flow information:
Cash paid for interest	$	10.9	$	11.6
Cash paid for income taxes, net of refunds	$	0.1	$	—

See accompanying notes to the unaudited Condensed Financial Statements.

NATIONAL CINEMEDIA, LLC

CONDENSED STATEMENTS OF MEMBERS' EQUITY/ (DEFICIT)

(In millions, except unit amounts)

(UNAUDITED)



	Units	Amount
Balance—December 28, 2017	154,081,334	$	(116.0	)
Cumulative-effect adjustment due to adoption of ASU 2014-09	—	(0.2		)
Distribution to managing member	—	(8.1		)
Distribution to founding members	—	(8.4		)
Units issued for purchase of intangible asset	2,821,710	15.9
Comprehensive loss	—	(3.0		)
Unit settlement for share-based compensation	661,933	(1.7		)
Share-based compensation expense/capitalized	—	1.8
Balance—March 29, 2018	157,564,977	$	(119.7	)

Balance—December 27, 2018	157,637,220	$	(140.6	)
Distribution to managing member	—	(5.8		)
Distribution to founding members	—	(6.1		)
Units issued for purchase of intangible asset	1,044,665	7.6
Comprehensive loss	—	(2.9		)
Unit settlement for share-based compensation	342,573	(0.9		)
Share-based compensation expense/capitalized	—	0.5
Balance—March 28, 2019	159,024,458	$	(148.2	)

NATIONAL CINEMEDIA, LLC

NOTES TO CONDENSED FINANCIAL STATEMENTS

(UNAUDITED)

1. THE COMPANY

Description of Business

National CineMedia, LLC (“NCM LLC”, “the Company” or “we”) commenced operations on April 1, 2005 and is owned by National CineMedia, Inc. (“NCM, Inc.”, “manager” or “managing member”), ~~American Multi-Cinema, Inc. and AMC ShowPlace Theatres, Inc., wholly owned subsidiaries of AMC Entertainment, Inc. (“AMC”),~~ Regal Cinemas, Inc. and Regal CineMedia Holdings, LLC, wholly owned subsidiaries of Cineworld Group plc and Regal Entertainment Group (“Regal”) ~~and~~, Cinemark Media, Inc. and Cinemark USA, Inc., wholly owned subsidiaries of Cinemark Holdings, Inc. (“Cinemark”) and American Multi-Cinema, Inc. and AMC ShowPlace Theatres, Inc., wholly owned subsidiaries of AMC Entertainment, Inc. (“AMC”). AMC, Regal, ~~and~~ Cinemark and their affiliates are referred to in this document as “founding members”.

NCM LLC operates the largest ~~digital in-theater~~cinema advertising network reaching movie audiences in North America, allowing NCM LLC to sell advertising under long-term exhibitor services agreements (“ESAs”) with the founding members (approximately 1918 years remaining as of March ~~29, 2018)~~28, 2019) and certain third-party theater circuits, referred to in this document as “network affiliates” under long-term network affiliate agreements, which have terms from one to twenty years.

As of March ~~29, 2018,~~28, 2019, NCM LLC had ~~157,564,977~~159,024,458 common membership units outstanding, of which ~~76,904,155 (48.8%~~77,318,971 (48.6%) were owned by NCM, Inc., ~~30,403,438 (19.3%~~41,770,669 (26.3%) were owned by Regal, ~~28,779,904 (18.3%~~39,737,700 (25.0%) were owned by Cinemark and ~~21,477,480 (13.6%~~197,118 (0.1%) were owned by AMC. The membership units held by the founding members are exchangeable into NCM, Inc. common stock on a one-for-one basis.

Basis of Presentation

The Company has prepared the unaudited Condensed Financial Statements and related notes of NCM LLC in accordance with accounting principles generally accepted in the United States of America (“GAAP”) for interim financial information and the rules and regulations of the Securities and Exchange Commission (“SEC”). Certain reclassifications have been made to the prior year's financial statements to conform to the current presentation (refer to the Condensed Statements of Income and Condensed Statement of Cash Flows, whereby the Company presented depreciation expense and amortization expense as two separate lines). Accordingly, certain information and footnote disclosures typically included in an annual report have been condensed or omitted for this quarterly report. The balance sheet as of December ~~28, 2017~~27, 2018 is derived from the audited financial statements of NCM LLC. Therefore, the unaudited Condensed Financial Statements should be read in conjunction with the NCM LLC audited Financial Statements and notes thereto included in the Company’s annual report on Form 10-K filed for the fiscal year ended December ~~28, 2017.~~

27, 2018.

In the opinion of management, all adjustments necessary to present fairly in all material respects the financial position, results of operations and cash flows for all periods presented have been made. The Company’s business is seasonal and for this and other reasons operating results for interim periods may not be indicative of the Company’s full year results or future performance. As a result of the various related party agreements discussed in Note 4—Related Party Transactions, the operating results as presented are not necessarily indicative of the results that might have occurred if all agreements were with non-related third parties. The Company manages its business under one reportable segment of advertising.

Estimates—The preparation of the financial statements in conformity with GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the reporting period. Significant estimates include those related to the reserve for uncollectible accounts receivable and share-based compensation. Actual results could differ from those estimates.

Significant Accounting Policies

The Company’s annual financial statements included in its Form 10-K filed for the fiscal year ended December ~~28, 2017~~27, 2018 contain a complete discussion of the Company’s significant accounting policies. Following is additional information related to the Company’s accounting policies.

Revenue Recognition—The Company derives revenue principally from the advertising business, which includes on-screen and lobby network (LEN) advertising and lobby promotions and advertising on ~~entertainment~~ websites and mobile applications owned by the Company and other companies. Revenue is recognized over time as the customer receives the benefits provided by the Company’s advertising services and the Company has the right to payment for performance to date. The Company considers the terms of each arrangement to determine the appropriate accounting ~~treatment as more fully discussed in Note 2—~~treatment.

NATIONAL CINEMEDIA, LLC

NOTES TO CONDENSED FINANCIAL STATEMENTS

(UNAUDITED)

~~Revenue from Contracts with Customers~~.

Concentration of Credit Risk and Significant Customers—Bad debts are provided for using the allowance for doubtful accounts method based on historical experience and management’s evaluation of outstanding receivables at the end of the period. Receivables are written off when management determines amounts are uncollectible. Trade accounts receivable are uncollateralized and represent a large number of geographically dispersed debtors. The collectability risk with respect to

~~NATIONAL CINEMEDIA, LLC~~

~~NOTES TO CONDENSED FINANCIAL STATEMENTS~~

~~(UNAUDITED)~~

national and regional advertising is reduced by transacting with founding members or large, national advertising agencies ~~who~~that have strong reputations inthe advertising industry and clients with stable financial positions. The Company has smaller contracts with thousands of local clients that are not individually significant. As of March ~~29, 2018~~28, 2019 and December ~~28, 2017,~~27, 2018, there were no advertising agency groups or individual customers through which the Company sources national advertising revenue representing more than 10% of the Company’s outstanding gross receivable balance. During the three months ended March ~~29, 2018~~28, 2019 and March ~~30, 2017,~~29, 2018, the Company had no customers that accounted for more than 10% of revenue.

Share-Based Compensation—The management services agreement between NCM LLC and NCM, Inc. provides that NCM LLC may participate in the NCM, Inc. Equity Incentive Plan. NCM, Inc. has issued stock options and restricted stock to certain employees and restricted stock units to its independent directors under the NCM, Inc. Equity Incentive Plan. The Company has not granted stock options since 2012. In ~~2017~~2018 and ~~2018,~~2019, the restricted stock grants for Company ~~officers~~management vest upon the achievement of NCM, Inc. performance measures and/or service conditions, while ~~non-officer~~non-management grants vest only upon the achievement of service conditions. Compensation expense of restricted stock that vests upon the achievement of NCM, Inc. performance measures is based on management’s financial projections and the probability of achieving the projections, which require considerable judgment. A cumulative adjustment is recorded to share-based compensation expense in periods that management changes its estimate of the number of shares of restricted stock expected to vest. Ultimately, the Company adjusts the expense recognized to reflect the actual vested shares following the resolution of the performance conditions. The recognized expense, including equity based compensation costs of NCM, Inc. employees, is included in the operating results of NCM LLC. Upon the exercise of options or the vesting of restricted stock, NCM, Inc. has the right to acquire from NCM LLC a number of common units equal to the number of NCM, Inc. shares being issued. In consideration for such units, NCM, Inc. contributes to NCM LLC the consideration received for the exercise of options or vesting of shares of restricted stock. During the three months ended March ~~29, 2018~~28, 2019 and March ~~30, 2017,~~29, 2018, NCM, Inc. acquired ~~661,933~~342,573 and ~~720,989~~661,933 units, respectively, due to the vesting of restricted stock and restricted stock ~~units and exercise of stock options and contributed $0.0 million and $0.6 million to NCM LLC for stock option exercises for the three months ended March 29, 2018 and March 30, 2017, respectively.~~units.

Recently Adopted Accounting Pronouncements

During the first quarter of ~~2018,~~2019, the Company adopted Accounting Standards Update ~~2014-09,~~ 2016-2 and subsequent amendments, ~~Revenue from Contracts with Customers~~Leases (Topic ~~606)~~842) ~~(“ASU 2014-09”~~ (together “ASC 842”) ~~using~~utilizing the ~~modified retrospective transition method. The Company identified~~Comparatives Under 840 option where only the ~~same performance obligations under ASU 2014-09 as compared with deliverables~~current period financial statements and separate units of account previously identified. ASU 2014-09 impacted the accounting for barter transactions where the Company exchanges advertising time for products and services used principally for selling and marketing activities. The Company historically recognized revenue for these transactions at the estimated fair value of the advertising exchanged based on the fair value received for similar advertising from cash paying customers. Inrelated disclosures are presented in accordance with the new ~~guidance,~~standard. As of the adoption date of December 28, 2018 the Company ~~will recognize revenue for these transactions based upon~~recognized the fair value of the products and services received, rather than the value of the advertising provided. The modified retrospective transition method allows entities to apply the new revenue standard prospectively and record a cumulative-effect adjustment to the opening balance of retained earnings in the period the new revenue standard is first applied. Upon the adoption of ASU 2014-09 on December 29, 2017, the Company recorded an $0.2 million cumulative-effect adjustment related to the change in accounting for barter transactions on contracts that are not completed as of December 29, 2017 in the unaudited Balance Sheet. The Company’s adoption of ASU 2014-09 did not have a material impactfollowing on the unaudited Condensed ~~Financial Statements. The Company has incorporated additional disclosures in Note 2—Revenue from Contracts with Customers~~ ~~to the unaudited Condensed Financial Statements to comply with ASU 2014-09.~~

~~During the first quarter of 2018, the Company adopted Accounting Standards Update 2016-01,~~ ~~Recognition and Measurement of Financial Assets and Financial Liabilities~~ (“ASU 2016-01”), which requires equity investments that are not accounted for under the equity method of accounting to be measured at fair value with changes recognized in earnings (rather than reported through other comprehensive income) and updates certain presentation and disclosure requirements. In February 2018, the FASB issued Accounting Standards Update 2018-03, ~~Technical Corrections and Improvements to Financial Instruments – Overall (Subtopic 825-10): Recognition and Measurement of Financial Assets and Financial Liabilities~~ (“ASU 2018-03”). These amendments clarify the guidance on certain topics referred to in ASU 2016-01. No changes to the methodology utilized to value the Company’s investments were necessary upon adoption of the ASU 2016-01. The Company has incorporated changes to disclosures in its notes to the unaudited Condensed Financial Statements to comply with ASU 2016-01.

~~During the first quarter of 2018, the Company adopted Accounting Standards Update 2016-15,~~ ~~Statement of Cash Flows (Topic 230): Classification of Certain Cash Receipts and Cash Payments~~ ~~(“ASU 2016-15”) on a retrospective basis.~~

~~NATIONAL CINEMEDIA, LLC~~

~~NOTES TO CONDENSED FINANCIAL STATEMENTS~~

~~(UNAUDITED)~~

ASU 2016-15 provides guidance on certain cash receipts and cash payments presented and classified in the statement of cash flows. The adoption of ASU 2016-15 did not have a material impact on the unaudited Condensed Financial Statements or notes thereto.

~~During the first quarter of 2018, the Company adopted Accounting Standards Update 2016-18,~~ ~~Statement of Cash Flows (Topic 230): Restricted Cash~~ (“ASU 2016-18”) on a retrospective basis. ASU 2016-18 requires that the reconciliation of the beginning-of-period and end-of-period amounts shown in the statement of cash flows include restricted cash and restricted cash equivalents. The Company has adjusted the Condensed Statement of Cash Flow for the three months ended March 30, 2017 to include the restricted cash balance within the aforementioned captions. The adoption of ASU 2016-18 had no other impact on the unaudited Condensed Financial Statements or notes thereto.

~~Recently Issued Accounting Pronouncements~~

~~In February 2016, the FASB issued Accounting Standards Update 2016-02,~~ ~~Leases~~ (~~Topic 842) (“ASU 2016-02”). ASU 2016-02 establishes~~Balance Sheets: a right-of-use (“ROU”) ~~model that requires~~asset of $21.7 million within 'Other assets', a ~~lessee to record a ROU asset and a~~short-term lease liability onof $1.4 million within 'Other current liabilities', a long-term lease liability of $24.5 million within 'Other liabilities' and reversed the related deferred rent liability balance ~~sheet~~of $4.2 million for all leases with terms longer than twelve ~~months. Leases~~months related to its building operating leases. The Company elected to utilize the following practical expedients: (i) not being required to separate lease and non-lease components when accounting for the lease for all asset classes; and (ii) not accounting for short-term leases under the new standard. The Company also determined that the ESA and affiliate agreements are considered leases under ASC 842. However, the identification of the asset and determination of the period of control is dependent upon the scheduling of the showtimes by the exhibitors. As the schedules are typically not determined until one week in advance of the showtime, on average, the leases are considered short term in nature, specifically less than one month. As such, no ROU assets or lease liabilities were recognized for these agreements. The issuance of NCM LLC membership units to the founding members in accordance with NCM LLC’s Common Unit Adjustment Agreement and upfront cash payments to affiliates for the contractual rights to provide services within their theaters will continue to be classified as ~~either finance or~~intangible assets. However, the amortization of these intangible assets is now considered lease expense and has been reclassified within the current period from 'Depreciation and amortization expense' to 'Amortization of intangibles recorded for network theater screen leases' on the unaudited Condensed Statement of Income. Additionally, these upfront cash payments to affiliates and receipt of integration payments from the founding members, as defined within Note 3 - Intangible Assets, will be considered cash flows from operating ~~with classification affecting~~activities on the ~~pattern~~unaudited Condensed Statement of expense recognition in the income statement. The new standard is effective for fiscal years beginning after December 15, 2018, including interim periods within those fiscal years. A modified retrospective transition approach is required for lessees for capital andCash Flows when incurred as they are related to operating leases ~~existing at, or entered into after, the beginning of the earliest comparative period presented in the financial statements, with certain practical expedients available.~~and will be reclassified from cash flows from investing and financing activities, respectively. The Company ~~is currently evaluating~~has also incorporated additional disclosures in Note 6 - Commitments and Contingencies to comply with ASC 842.

During the first quarter of 2019, the Company adopted Accounting Standards Update 2018-7, Compensation – Stock Compensation (Topic 718): Improvements to Nonemployee Share-Based Payment Accounting (“ASU 2018-7”), which amends Topic 718 to include share-based payment transactions for acquiring goods and services from nonemployees. The adoption of ASU 2018-7 had no impact ~~that adopting this guidance will have~~ on the unaudited Condensed Financial ~~Statements~~statements or notes thereto.

NATIONAL CINEMEDIA, LLC

NOTES TO CONDENSED FINANCIAL STATEMENTS

(UNAUDITED)

During the first quarter of 2019, the Company adopted a final rule issued by the SEC in March 2019 simplifying certain Regulation S-K requirements. The rule eliminated the following requirements in certain circumstances: (1) to disclose discussion of the earliest year of three years of audited financial statements presented within Item 7. Management's Discussion and Analysis of Financial Condition and Results of Operations section of the Form 10-K, (2) to request permission from the SEC to redact confidential information from exhibits in the event the information is not material to the agreement and would cause competitive harm, (3) to disclose immaterial physical property and (4) to disclose schedules and attachments to exhibits which do not contain material information. The applicable amended disclosure requirements have been incorporated within this Quarterly Report on Form 10-Q.

Recently Issued Accounting Pronouncements

In June 2016, the FASB issued Accounting Standards Update 2016-13, Financial Instruments – Credit Losses (Topic 326), Measurement of Credit Losses on Financial Statements (“ASU 2016-13”), which requires a financial asset (or group of financial assets) measured at amortized cost basis to be presented at the net amount expected to be collected. The allowance for credit losses is a valuation account that is deducted from the amortized cost basis of the financial asset(s) to present the net carrying value at the amount expected to be collected on the financial asset. ASU 2016-13 is effective for fiscal years beginning after December 15, 2019, including interim periods within those fiscal years, with early adoption permitted and is to be adopted on a modified retrospective basis. The Company is currently evaluating the impact that adopting this guidance will have on the unaudited Condensed Financial Statements or notes thereto.

In ~~March~~August 2018, the FASB issued Accounting Standards Update ~~2018-04,~~ ~~Investments – Debt Securities~~2018-13, Fair Value Measurement (Topic ~~320) and Regulated Operations (Topic 980)~~820): ~~Amendments~~Disclosure Framework - Changes to ~~SEC Paragraphs Pursuant to SEC Staff Accounting Bulletin No. 117 and SEC Release No. 33-9273~~the Disclosure Requirements for Fair Value Measurement (“ASU ~~2018-04”~~2018-13”), which ~~amends and supersedes variance paragraphs that contain SEC guidance in ASC 320, Investments-Debt Securities and ASC 980, Regulated Operations.~~modifies the disclosure requirements on fair value measurements. ASU 2018-13 is effective for fiscal years beginning after December 15, 2019, including interim periods within those fiscal years, with partial early adoption permitted for eliminated disclosures. The method of adoption varies by the disclosure. The Company is currently evaluating the impact that adopting this guidance will have on the unaudited Condensed ~~Consolidated~~ Financial Statements or notes thereto.

The Company has considered all other recently issued accounting pronouncements and does not believe the adoption of such pronouncements will have a material impact on its unaudited Condensed Financial Statements or notes thereto.

2. REVENUE FROM CONTRACTS WITH CUSTOMERS

~~On December 29, 2017, the Company adopted ASU 2014-09. The following disclosures have been added in accordance with ASU 2014-09.~~

Revenue Recognition

The Company derives revenue principally from the sale of advertising to national, regional and local businesses in Noovie, the Company’s cinema advertising and entertainment pre-show. The Company also sells advertising through the ~~Lobby Entertainment Network (“LEN”),~~LEN, a series of strategically-placed screens located in movie theater lobbies, as well as other forms of advertising and promotions in theater lobbies. In addition, the Company sells online and mobile advertising through ~~the~~ Cinema Accelerator and other digital ~~product.~~gaming products such as Noovie ARcade,Fantasy Movie League and Shuffle. The Company also has a long-term agreement to exhibit the advertising of the founding members’ beverage suppliers.

National advertising, including advertising under the beverage concessionaire and PSA agreements, is sold on a cost per thousand “CPM” basis. The Company recognizes national advertising over time as impressions (or theater attendees) are delivered. National advertising is also sold to content partners. The content partners provide the Company with original entertainment content segments, typically 90 seconds in length, that are entertaining, informative, or educational in nature in the ~~Noovie~~ ~~pre-show and they make commitments to buy a portion of the Company’s advertising inventory at a specified~~

~~NATIONAL CINEMEDIA, LLC~~

~~NOTES TO CONDENSED FINANCIAL STATEMENTS~~

~~(UNAUDITED)~~

CPM. The Company recognizes revenue for the content segments ratably over time as the content segments air. Local and regional advertising is sold on a per-screen, per-week basis and to a lesser extent on a CPM basis. The Company recognizes local on-screen advertising revenue over the period in which the advertising airs as dictated by the underlying sales contracts. When sold separately, LEN advertising and lobby promotions are sold based on length and breadth of the promotion. The Company recognizes revenue derived from lobby network and promotions over time when the advertising is displayed in theater lobbies. The Company sells online and mobile advertising on a CPM basis. The Company recognizes revenue from branded entertainment websites and mobile applications over time as the online or mobile impressions are served.

Customer contracts often include multiple advertising services to reach the movie goer at multiple points during a theater experience. The Company considers each of these advertising services to represent distinct performance obligations of the contract and allocates a portion of the transaction price to each service based upon the standalone selling price of the service, when available. When standalone selling prices are not available or not applicable given the nature of the customer, the Company allocates the transaction price based upon all information that is reasonably available and maximizes the use of observable inputs. Methods utilized include the adjusted market and expected cost-plus margin approaches.

The Company enters into barter transactions that exchange advertising program time for products and services used principally for selling and marketing activities. The Company records barter transactions at the estimated fair value of the products and services received. Revenues for advertising barter transactions are recognized when advertising is provided, and products and services received are charged to expense when used.

The Company makes contractual guarantees to deliver a specified number of impressions to view the customers’ advertising. If ~~those~~the contracted number of impressions are not delivered, the Company will run additional advertising to deliver the contracted impressions at a later date. The deferred portion of the revenue associated with undelivered impressions is referred to as a make-good provision. In rare cases, the Company will make a cash refund of the portion of the contract related to the undelivered impressions. Given the limited history of cash settlements of the make-good provision, the Company recognizes revenue on the guaranteed contracts as the impressions are delivered and no reserve for variable consideration is recorded. The Company defers the revenue associated with the make-good until the advertising airs to the theater attendance specified in the advertising contract. The make-good provision is recorded within accrued expenses in the Condensed Balance ~~Sheets.~~Sheet. As of March ~~29, 2018~~28, 2019 and December ~~28, 2017,~~27, 2018, the Company had a make-good provision of ~~$1.9~~$4.7 million and ~~$5.5~~$8.0 million, respectively.

The Company recognizes revenue as the performance obligation for the advertising services is satisfied. Invoices are generated following the processing of each revenue contract and payment is due from the customer within 30 days of the invoice date. Customers select to pay the invoice in full at the start of a contract or through equal monthly installments over the course of the contract. The Company records deferred revenue when cash payments are received, or invoices are issued, in advance of revenue being earned. Deferred revenue is classified as a current liability as it is expected to be earned within the next twelve months.

The Company has certain contracts with two-year terms that are noncancelable following a specified date within the contract period. The estimated revenue expected to be recognized in the future related to these contracted performance obligations that are unsatisfied (or partially unsatisfied) as of March ~~29, 2018,~~28, 2019, was ~~$13.2~~$53.3 million, ~~$5.5 million of~~ which ~~is expected to be recognized in 2018 and $7.7 million~~ is expected to be recognized in 2019. Agreements with a duration less than one year are not included within this disclosure as the Company elected to use the practical expedient in ASC 606-10-50-14 for those contracts. In addition, other of the Company’s contracts longer than one year that are cancelable are not included within this disclosure.

Disaggregation of Revenue

The Company disaggregates revenue based upon the type of customer: national; local and regional; and beverage concessionaire. This method of disaggregation is in alignment with how revenue is reviewed by management and discussed with and historically disclosed to investors.

NATIONAL CINEMEDIA, LLC

NOTES TO CONDENSED FINANCIAL STATEMENTS

(UNAUDITED)

The following table summarizes revenue from contracts with customers for the ~~three-month periods~~three months ended March ~~29, 2018~~28, 2019 and March ~~30, 2017:~~

~~NATIONAL CINEMEDIA, LLC~~

~~NOTES TO CONDENSED FINANCIAL STATEMENTS~~

~~(UNAUDITED)~~

29, 2018:

Three months ended

March 29,
2018

March 30,
2017

National advertising revenue

$
54.8

$
44.4

Local and regional advertising revenue

17.4

19.1

Founding member advertising revenue from
beverage concessionaire agreements

8.0

8.4

Total revenue

$
80.2

$
71.9



	Three Months Ended
	March 28, 2019		March 29, 2018
National advertising revenue	$	54.0	$	54.8
Local advertising revenue	12.8		13.5
Regional advertising revenue	3.4		3.9
Founding member advertising revenue from beverage concessionaire agreements	6.7		8.0
Total revenue	$	76.9	$	80.2

Deferred Revenue and Unbilled Accounts Receivable

The changes in deferred revenue for the three months ended March ~~29, 2018~~28, 2019 were as follows (in millions):

Three months ended

March 29,
2018

Balance at beginning of period

$
(7.1
)
Performance obligations satisfied

6.6

New contract liabilities

(5.6
)
Balance at end of period

$
(6.1
)

~~Unbilled accounts receivable is classified as a current asset as it is expected to be billed within the next twelve months.~~



	Three Months Ended
	March 28, 2019
Balance at beginning of period	$	(7.3	)
Performance obligations satisfied	7.3
New contract liabilities	(6.9		)
Balance at end of period	$	(6.9	)

As of March ~~29, 2018~~28, 2019 and December ~~28, 2017,~~27, 2018, the Company had ~~$5.9~~$7.4 million and ~~$10.6~~$6.0 million in unbilled accounts receivable, respectively.

~~Practical Expedients and Exemptions~~

The Company expenses sales commissions when incurred as the amortization period would have been one year or less. These costs are recorded within sales and marketing expenses in the Condensed Statement of Income.

~~The Company does not disclose the value of unsatisfied performance obligations for contracts with an original expected length of one year or less.~~

3. INTANGIBLE ASSETS

Intangible assets consist of contractual rights to provide the Company’s services within the theaters of the founding members and network affiliates and are stated at cost, net of accumulated amortization. The Company’s intangible assets with its founding members are recorded at ~~the~~ fair market value of NCM, Inc.’s publicly traded stock as of the date on which the common membership units were issued. The common membership units are fully convertible into NCM, Inc.’s common stock. In addition, the Company records intangible assets for up-front fees paid to network affiliates upon commencement of a network affiliate agreement. The Company’s intangible assets have a finite useful life and the Company amortizes the assets over the remaining useful life corresponding with the ESAs or the term of the network affiliate agreement.

Common Unit Adjustments— In accordance with the Common Unit Adjustment Agreement with the founding members, on an annual basis the Company determines the amount of common membership units to be issued to or returned by the founding members based on theater additions or dispositions during the previous year. In addition, the Common Unit Adjustment Agreement requires that a Common Unit Adjustment occur for a specific founding member if its acquisition or disposition of theaters, in a single transaction or cumulatively since the most recent Common Unit Adjustment, results in an attendance increase or decrease in excess of two percent of the annual total attendance at the prior adjustment date.

During the first quarter of 2019, the Company issued 1,044,665 common membership units to the founding members for the rights to exclusive access to the theater screens and attendees added, net of dispositions by the founding members to the Company’s network during the 2018 fiscal year and NCM LLC recorded a net intangible asset of $7.6 million during the first quarter of 2019 as a result of the Common Unit Adjustment.

During the first quarter of 2018, the Company issued 2,821,710 (3,736,860 issued, net of 915,150 returned) common membership units to the founding members for the rights to exclusive access to the theater screens and attendees added, net of dispositions by the founding members to the Company’s network during the 2017 fiscal year and NCM LLC recorded a net intangible asset of $15.9 million during the first quarter of 2018 as a result of the Common Unit Adjustment.

During the first quarter of 2017, the Company issued 2,351,029 common membership units to the founding members for the rights to exclusive access to the theater screens and attendees added, net of dispositions by the founding members to the Company’s network during the 2016 fiscal year. Also during the first quarter of 2017, NCM, Inc. and NCM LLC entered into a binding Memorandum of Understanding (“MOU”) with AMC to effectuate aspects of a final judgment (the “Final

~~NATIONAL CINEMEDIA, LLC~~

~~NOTES TO CONDENSED FINANCIAL STATEMENTS~~

~~(UNAUDITED)~~

Judgment”) entered into by the Department of Justice (the “DOJ”) in connection with AMC’s acquisition of Carmike Cinemas, Inc. (“Carmike”). Pursuant to the MOU, the Company issued 18,425,423 common membership units to AMC in respect of the annual attendance at such Carmike theaters in accordance with the Common Unit Adjustment Agreement during the first quarter of 2017. AMC’s acquisition of Carmike meets the criteria for a Common Unit Adjustment because it resulted in an extraordinary attendance increase of approximately 9.5%. Further, the Final Judgment required AMC to transfer advertising rights to 17 theaters from NCM LLC to another advertising provider. Pursuant to the MOU, AMC surrendered 4,657,673 common membership units in respect of such theaters. The 4,657,673 common membership units were comprised of (i) 2,850,453 common membership units pursuant to the adjustment for divested theaters in the Common Unit Adjustment Agreement and (ii) an additional 1,807,220 common membership units valued at $25.0 million to compensate for NCM LLC’s lost operating income for these theaters during the 10-year term of the Final Judgment. To facilitate the theater transfers, during the first quarter of 2017, AMC and Regal entered into an amendment of its ESA with the Company and Cinemark entered into a waiver of certain rights under its ESA. The Company recorded a net intangible asset of $201.8 million during the first quarter of 2017 related to these transactions.

Integration Payments and Other Encumbered Theater Payments—If an existing on-screen advertising agreement with an alternative provider is in place with respect to any acquired theaters ("encumbered theaters"), the founding members may elect to receive common membership units related to those encumbered theaters in connection with the Common Unit Adjustment. If the founding members make this election, then they are required to make payments on a quarterly basis in

NATIONAL CINEMEDIA, LLC

NOTES TO CONDENSED FINANCIAL STATEMENTS

(UNAUDITED)

arrears in accordance with certain run-out provisions pursuant to the ESAs (“integration payments”). Because the Carmike Cinemas, Inc. (“Carmike”) theaters acquired by AMC are subject to an existing on-screen advertising agreement with an alternative provider, AMC will make integration payments to NCM LLC. The integration payments will continue until the earlier of (i) the date the theaters are transferred to the Company’s network or (ii) the expiration of the ESA. Integration payments are calculated based upon the advertising cash flow that the Company would have generated if it had exclusive access to sell advertising in the theaters with pre-existing advertising agreements. The ESA additionally entitles the Company to payments related to the founding members’ on-screen advertising commitments under their beverage concessionaire agreements for encumbered theaters. These payments are also accounted for as a reduction to the intangible asset. During the three months ended March ~~29, 2018~~28, 2019 and March ~~30, 2017,~~29, 2018, the Company recorded a reduction to net intangible assets of ~~$2.2~~$2.5 million and ~~$0.4~~$2.2 million, respectively, related to integration and other encumbered theater payments. These payments received from AMC related to ~~their~~its acquisitions of theaters from Carmike and Rave Cinemas and from Cinemark related primarily to ~~their~~its acquisition of theaters from Rave Cinemas. During the three months ended March ~~29, 2018~~28, 2019 and March ~~30, 2017,~~29, 2018, AMC and Cinemark paid a total of ~~$9.4~~$8.1 million and ~~$1.0~~$9.4 million, respectively, in integration and other encumbered theater payments (as payments are made one quarter and one month in arrears, respectively). If common membership units are issued to a founding member for newly acquired theaters that are subject to an existing on-screen advertising agreement with an alternative provider, the amortization of the intangible asset commences after the existing agreement expires and NCM LLC can utilize the theaters for all of its services.

4. RELATED PARTY TRANSACTIONS

Founding Member and Managing Member Transactions—In connection with NCM, Inc.’s initial public offering (“IPO”), the Company entered into several agreements to define and regulate the relationships among NCM LLC, NCM, Inc. and the founding ~~members. They include~~members which are outlined below. As AMC owns less than 5% of NCM LLC as of March 28, 2019, AMC is no longer a related party. AMC remains a party to the ~~following:~~ESA, Common Unit Adjustment Agreement and certain other original agreements and is a member under the terms of the NCM LLC Operating Agreement, subject to fulfilling the requirements of Section 3.1 of the NCM LLC Operating Agreement. AMC will continue to participate in the annual Common Unit Adjustment and receive available cash distributions or allocation of earnings and losses in NCM LLC (as long as its ownership is greater than zero) and theater access fees, and pay beverage revenue, among other things. Further, AMC's ownership percentage does not impact future integration payments and other encumbered theater payments owed to NCM LLC by AMC. AMC is considered a related party through the date its ownership fell below the 5% threshold (July 5, 2018) and related party transactions with AMC through this period are included within the disclosures below (specifically the first quarter of 2018).

The agreements with the founding members are as follows:

ESAs. Under the ESAs, NCM LLC is the exclusive provider within the United States of advertising services in the founding members’ theaters (subject to pre-existing contractual obligations and other limited exceptions for the benefit of the founding members). The advertising services include the use of the digital content network (“DCN”) equipment required to deliver the on-screen advertising and other content included in the Noovie pre-show, use of the ~~lobby entertainment network (“LEN”)~~LEN and rights to sell and display certain lobby promotions. Further, 30 to 60 seconds of advertising included in the Noovie pre-show is sold to the founding members to satisfy the founding members’ on-screen advertising commitments under their beverage concessionaire agreements. In consideration for access to the founding members’ theaters, theater patrons, the network equipment required to display on-screen and LEN video advertising and the use of theaters for lobby promotions, the founding members receive a monthly theater access fee. These agreements are considered leases with related parties under ASC 842.

Common Unit Adjustment Agreement. The Common Unit Adjustment Agreement provides a mechanism for increasing or decreasing the membership units held by the founding members based on the acquisition or construction of new theaters or sale or closure of theaters that are operated by each founding member and included in the Company’s network.

Software License Agreement. At the date of NCM, Inc.’s IPO, NCM LLC was granted a perpetual, royalty-free license from the founding members to use certain proprietary software that existed at the time for the delivery of digital advertising and other content through the DCN to screens in the U.S. NCM LLC has made improvements to this software since NCM, Inc.’s IPO date and the Company owns those improvements, except for improvements that were developed jointly by NCM LLC and the founding members, if any.

NATIONAL CINEMEDIA, LLC

NOTES TO CONDENSED FINANCIAL STATEMENTS

(UNAUDITED)

•

~~Software License Agreement.~~ At the date of NCM, Inc.’s IPO, NCM LLC was granted a perpetual, royalty-free license from the founding members to use certain proprietary software that existed at the time for the delivery of digital advertising and other content through the DCN to screens in the U.S. NCM LLC has made improvements to this software since NCM, Inc.’s IPO date and the Company owns those improvements, except for improvements that were developed jointly by NCM LLC and the founding members, if any.

The following tables provide summaries of the transactions between the Company and the founding members (in millions):

Three Months Ended

Included in the Condensed Statements of Income:

March 29,
2018

March 30,
2017

Revenue:

Beverage concessionaire revenue (included in
   advertising revenue) (1)

$
8.0

$
8.4

Operating expenses:

Theater access fee (2)

20.6

20.6

Purchase of movie tickets and concession
   products and rental of theatre space (included
   in selling and marketing costs) (3)

0.4

0.5

Administrative fee - managing member (4)

3.8

3.4

Non-operating expenses:

Interest income from notes receivable (included
   in interest income) (5)

0.1

0.2



	Three Months Ended
Included in the unaudited Condensed Statements of Income: (1)	March 28, 2019		March 29, 2018
Revenue:
Beverage concessionaire revenue (included in advertising revenue) (2)	$	5.3	$	8.0
Operating expenses:
Theater access fee (3)	12.9		20.6
Purchase of movie tickets and concession products and rental of theater space (included in selling and marketing costs) (4)	0.1		0.4
Administrative fee - managing member (5)	3.2		3.8
Non-operating expenses:
Interest income from notes receivable (included in interest income) (6)	0.1		0.1


(1)	AMC is no longer considered a related party as of July 5, 2018, as described further above. As such, the figures within the table above only include related party activity with AMC for the three months ended March 29, 2018.

(2)

For the three months ended March ~~29, 2018~~28, 2019 and March ~~30, 2017,~~29, 2018, two of the founding members purchased 60 seconds of on-screen advertising time and one founding member purchased 30 seconds (with all three founding members having a right to purchase up to 90 seconds) from NCM LLC to satisfy their obligations under their beverage concessionaire agreements at a 30 ~~second~~seconds equivalent ~~cost per thousand (“CPM”)~~CPM rate specified by the ESA.

	~~(2)~~
(3)	Comprised of payments per theater attendee and payments per digital screen with respect to the founding member theaters included in the Company’s network, including payments for access to higher quality digital cinema equipment.

	~~(3)~~
(4)	Used primarily for marketing to NCM LLC’s advertising clients.

~~(4)~~

(5)

Pursuant to the Management Services Agreement between NCM, Inc. and NCM LLC, NCM, Inc. provides certain specific management services to NCM LLC, including the services of the Interim Chief Executive Officer - President, Chief Financial Officer, Executive Vice President, Chief Revenue Officer and Senior Vice President - General Counsel. In exchange for these services, NCM LLC reimburses NCM, Inc. for compensation paid to the officers (including share based compensation) and other expenses of the officers and for certain out-of-pocket costs.

~~(5)~~

(6)

On December 26, 2013, the Company sold its Fathom Events business to a newly formed limited liability company (AC JV, LLC) owned 32% by each of the founding members and 4% by NCM LLC. In consideration for the sale, the Company received a total of $25.0 million in promissory notes from its founding members (one-third or approximately $8.3 million from each founding member). The notes bear interest at a fixed rate of 5.0% per annum, compounded annually. Interest and principal payments are due annually in six equal installments commencing on the first anniversary of the closing.

~~NATIONAL CINEMEDIA, LLC~~

~~NOTES TO CONDENSED FINANCIAL STATEMENTS~~

~~(UNAUDITED)~~

As of

Included in the Condensed Balance Sheets:

March 29,
2018

December 28,
2017

Purchase of movie tickets and concession products
   (included in prepaid expenses)

0.2

—

Current portion of notes receivable - founding members (1)

4.2

4.2

Long-term portion of notes receivable - founding members (1)

4.1

4.1

Interest receivable on notes receivable (included in
   other current assets) (1)

0.1

—

Prepaid administrative fees to managing member (2)

0.8

0.8

Common unit adjustments, net of amortization and integration
   payments (included in intangible assets) (3)

694.9

687.1



	As of
Included in the unaudited Condensed Balance Sheets:	March 28, 2019		December 27, 2018
Purchase of movie tickets and concession products (included in prepaid expenses) (1)	$	0.1	$	—
Current portion of notes receivable - related parties (1) (2)	2.8		4.2
Interest receivable on notes receivable (included in other current assets) (1) (2)	0.1		0.1
Prepaid administrative fees to managing member (3)	0.5		0.6
Common unit adjustments, net of amortization and integration payments (included in intangible assets) (4)	656.6		657.6


(1)	AMC is no longer considered a related party as of July 5, 2018, as described further above. As such, the figures as of March 28, 2019 and December 27, 2018 do not include AMC.


(2)	Refer to the discussion of notes receivable from the founding members above.

~~(2)~~

(3)

The payments to NCM, Inc. for estimated management services related to employment are made one month in advance. NCM LLC also provides administrative and support services to NCM, Inc. such as office facilities, equipment, supplies, payroll, accounting and financial reporting at no charge. Based on the limited activities of NCM, Inc. as a standalone entity, the Company does not believe such unreimbursed costs are significant.

NATIONAL CINEMEDIA, LLC

NOTES TO CONDENSED FINANCIAL STATEMENTS

(UNAUDITED)

equipment, supplies, payroll, accounting and financial reporting at no charge. Based on the limited activities of NCM, Inc. as a standalone entity, the Company does not believe such unreimbursed costs are significant.

	~~(3)~~
(4)	Refer to Note 3—Intangible Assetsfor further information on common unit adjustments and integration payments. This balance includes common unit adjustments issued to all of the founding members (including AMC) as the Company's intangible balance is considered one asset inclusive of all common unit adjustment activity.

Pursuant to the terms of the NCM LLC Operating Agreement in place since the completion of NCM, Inc.’s IPO, the Company is required to make mandatory distributions on a proportionate basis to its members of available cash, as defined in the NCM LLC Operating Agreement, on a quarterly basis in arrears. Mandatory distributions of available cash for the three months ended March ~~29, 2018~~28, 2019 and March ~~30, 2017~~29, 2018 were as follows (in millions):

Three Months Ended

March 29,
2018

March 30,
2017

AMC

$
2.2

$
2.0

Cinemark

3.0

1.5

Regal

3.2

1.5

Total founding members

8.4

5.0

NCM, Inc.

8.1

3.2

Total

$
16.5

$
8.2



	Three Months Ended
	March 28, 2019		March 29, 2018
AMC	$	—	$	2.2
Cinemark	3.0		3.0
Regal	3.1		3.2
Total founding members	6.1		8.4
NCM, Inc.	5.8		8.1
Total	$	11.9	$	16.5

The mandatory distributions of available cash by the Company to ~~its founding members~~Regal and Cinemark for the three months ended March ~~29, 2018~~28, 2019 of ~~$8.4~~$6.1 million is included in amounts due to founding members, net on the unaudited Condensed Balance Sheets as of March ~~29, 2018~~28, 2019 and will be made in the second quarter of ~~2018.~~2019. The mandatory distributions ~~of available cash by the Company~~ to ~~its managing member for the three months ended March 29, 2018 of $8.1 million is included~~NCM, Inc. are eliminated in ~~amounts due to managing member, net on the unaudited Condensed Balance Sheets as of March 29, 2018 and will be made in the second quarter of 2018.~~

consolidation.

Amounts due to founding members, net as of March ~~29, 2018~~28, 2019 were comprised of the following (in millions):

AMC

Cinemark

Regal

Total

Theatre access fees, net of beverage revenues
and other encumbered theater payments

$
1.5

$
1.0

$
1.6

$
4.1

Distributions payable to founding members

2.2

3.0

3.2

8.4

Integration payments due from founding members

(1.6
)

(0.1
)

—

(1.7
)
Cost and other reimbursement

—

0.1

(0.1
)

—

Total amounts due to founding members, net

$
2.1

$
4.0

$
4.7

$
10.8

~~NATIONAL CINEMEDIA, LLC~~

~~NOTES TO CONDENSED FINANCIAL STATEMENTS~~

~~(UNAUDITED)~~



	Cinemark			Regal		Total
Theater access fees, net of beverage revenues and other encumbered theater payments	$	1.0		$	1.6	$	2.6
Distributions payable to founding members	3.0			3.1		6.1
Integration payments due from founding members	(0.1		)	—		(0.1		)
Total amounts due to founding members, net	$	3.9		$	4.7	$	8.6

Amounts due to founding members, net as of December ~~28, 2017~~27, 2018 were comprised of the following (in millions):

AMC

Cinemark

Regal

Total

Theatre access fees, net of beverage revenues
and other encumbered theater payments

$
1.5

$
1.0

$
1.5

$
4.0

Distributions payable to founding members

10.8

13.5

13.3

37.6

Integration payments due from founding members

(8.5
)

(0.4
)

—

(8.9
)
Total amounts due to founding members, net

$
3.8

$
14.1

$
14.8

$
32.7



	Cinemark			Regal		Total
Theater access fees, net of beverage revenues and other encumbered theater payments	$	1.0		$	1.5	$	2.5
Distributions payable to founding members	13.7			14.2		27.9
Integration payments due from founding members	(0.4		)	—		(0.4		)
Total amounts due to founding members, net	$	14.3		$	15.7	$	30.0

Amounts due to/from managing member, net were comprised of the following (in millions):

As of

March 29,
2018

December 28,
2017

Distributions payable to managing member

$
8.1

$
36.9

Cost and other reimbursement

(0.3
)

1.4

Total amounts due to managing member, net

$
7.8

$
38.3



	As of
	March 28, 2019		December 27, 2018
Distributions payable to managing member	$	5.8	$	26.6
Cost and other reimbursement	—		1.1
Total amounts due to managing member, net	$	5.8	$	27.7

The Amounts due from founding members, net balance as of March 28, 2019 and December 27, 2018 per the Condensed Balance Sheets relates to payments due from AMC to NCM LLC. Given that AMC ceased being a related party as of July 5, 2018, the detail of that balance has not been included within the tables above.

NATIONAL CINEMEDIA, LLC

NOTES TO CONDENSED FINANCIAL STATEMENTS

(UNAUDITED)

As of March 29, 2018, AMC owned 1.0 million shares of NCM, Inc. common ~~stock and during~~stock. During the three months ended March 29, 2018, ~~and March 30, 2017,~~ AMC received cash dividends of approximately $0.2 million ~~and $0.0 million, respectively,~~ on its shares of NCM, Inc. common ~~stock.~~

stock held at that time.

AC JV, LLC Transactions—In December 2013, the Company sold its Fathom Events business to a newly formed limited liability company, AC JV, LLC, owned 32% by each of the founding members and 4% by NCM LLC. The Company accounts for its investment in AC JV, LLC under the equity method of accounting in accordance with ASC 323-30,Investments—Equity Method and Joint Ventures (“(“ASC 323-30”) because AC JV, LLC is a limited liability company with the characteristics of a limited partnership and ASC 323-30 requires the use of equity method accounting unless the Company’s interest is so minor that it would have virtually no influence over partnership operating and financial policies. Although NCM LLC does not have a representative on AC JV, LLC’s Board of Directors or any voting, consent or blocking rights with respect to the governance or operations of AC JV, LLC, the Company concluded that its interest was more than minor under the accounting guidance. The Company’s investment in AC JV, LLC was ~~$1.0~~$1.1 million and ~~$1.0~~$0.9 million as of March ~~29, 2018~~28, 2019 and December ~~28, 2017,~~27, 2018, respectively. Equity in earnings from AC JV, LLC for the three months ended March 28, 2019 and March 29, 2018, ~~and March 30, 2017,~~ were ~~$0.0~~$0.2 million and ~~$0.1~~$0.0 million, respectively, and is included in non-operating expenses in the unaudited Condensed Statements of Income.

5. BORROWINGS

The following table summarizes the Company’s total outstanding debt as of March ~~29, 2018~~28, 2019 and December ~~28, 2017~~27, 2018 and the significant terms of its borrowing arrangements (in millions):



	Outstanding Balance as of
Borrowings	March 28, 2019			December 27, 2018			Maturity Date	Interest Rate
Senior secured notes due 2022	$	400.0		$	400.0		April 15, 2022	6.000	%
Revolving credit facility	37.0			27.0			June 20, 2023	(1	)
Term loan	268.7			269.4			June 20, 2025	(1	)
Senior unsecured notes due 2026	230.0			235.0			August 15, 2026	5.750	%
Total borrowings	935.7			931.4
Less: debt issuance costs related to term loan and senior notes	(7.3		)	(7.8		)
Total borrowings, net	928.4			923.6
Less: current portion of debt	(2.7		)	(2.7		)
Carrying value of long-term debt	$	925.7		$	920.9

Outstanding Balance as of

Borrowings

March 29,
2018

December 28,
2017

Maturity
Date

Interest
Rate

Revolving credit facility

$
33.0

$
12.0

November 26, 2019

(1)

Term loans

270.0

270.0

November 26, 2019

(1)

Senior secured notes due 2022

400.0

400.0

April 15, 2022

6.000%

Senior unsecured notes due 2026

250.0

250.0

August 15, 2026

5.750%

Total borrowings

$
953.0

$
932.0

Less: debt issuance costs related to term
loans and senior notes

(8.2
)

(8.7
)

Carrying value of long-term debt

$
944.8

$
923.3


(1)	The interest rates on the revolving credit facility and term ~~loans~~loan are described below.

~~NATIONAL CINEMEDIA, LLC~~

~~NOTES TO CONDENSED FINANCIAL STATEMENTS~~

~~(UNAUDITED)~~

Senior Secured Credit Facility— On June 20, 2018, the Company entered into a credit agreement to replace the Company's senior secured credit facility, dated as of February 13, 2007, as amended (the “previous facility”). Consistent with the structure of the previous facility, the agreement consists of a term loan facility and a revolving credit facility. As ofMarch ~~29, 2018,~~28, 2019, the Company’s senior secured credit facility consisted of a $175.0 million revolving credit facility and a ~~$270.0~~$268.7 million term loan.The obligations under the senior secured credit facility are secured by a lien on substantially all of theassets of NCM LLC.

Revolving Credit Facility—The revolving credit facility portion of the Company’s total borrowings is available, subject to certain conditions, for general corporate purposes of the Company in the ordinary course of business and for other transactions permitted under the senior secured credit facility, and a portion is available for letters of credit.

As of March ~~29, 2018,~~28, 2019, the Company’s total availability under the $175.0 million revolving credit facility was ~~$137.2~~$133.2 million, net of ~~$33.0~~$37.0 million outstanding and $4.8 million in letters of credit. The unused line fee is 0.50% per ~~annum.~~annum which is consistent with the previous facility. Borrowings under the revolving credit facility bear interest at the Company’s option of either the LIBOR index plus an applicable margin ranging from 1.75% to 2.25% or the base rate ~~(Prime Rate or the Federal Funds Effective Rate, as defined in the senior secured credit facility)~~ plus an applicable ~~margin.~~margin ranging from 0.75% to 1.25%. The applicable margin for the revolving credit facility is determined quarterly and is subject to adjustment based upon a consolidated net senior secured leverage ratio for the Company (the ratio of secured funded debt less unrestricted cash and cash equivalents ~~over a non-GAAP measure~~of up to $100.0 million, divided by Adjusted OIBDA for debt purposes, defined inas operating income before

NATIONAL CINEMEDIA, LLC

NOTES TO CONDENSED FINANCIAL STATEMENTS

(UNAUDITED)

depreciation and amortization expense adjusted to also exclude amortization of intangibles recorded for network theater screen leases, non-cash share based compensation costs for NCM LLC and Chief Executive Officer transition costs plus integration payments received). The revolving credit facility will mature on June 20, 2023 contingent upon the ~~senior secured~~refinancing of the Company's Notes due 2022 (defined below, see “Senior Secured Notes due 2022”) on or prior to October 30, 2021. If the Notes due 2022 are not refinanced on or prior to October 30, 2021, then the revolving credit ~~facility)~~facility will instead mature on December 30, 2021. The weighted-average interest rate on the revolving credit facility as of March 28, 2019 was 5.36%.

Term ~~Loans~~Loan—The interest rate on the term ~~loans~~loan is a rate chosen at the Company’s option of either the LIBOR index plus ~~2.75%~~3.00% or the base rate ~~(Prime Rate or the Federal Funds Effective Rate, as defined in the senior secured credit facility)~~ plus ~~1.75%~~2.00%. The ~~weighted-average~~ interest rate on the term ~~loans~~loan as of March ~~29, 2018~~28, 2019 was ~~4.4%~~5.50%. ~~Interest~~The term loan amortizes at a rate equal to 1.00% annually, to be paid in equal quarterly installments. As of March 28, 2019, the Company has paid principal of $1.3 million, reducing the outstanding balance to $268.7 million. The term loan will mature on June 20, 2025 contingent upon the refinancing of the Notes due 2022 on or prior to October 30, 2021. If the Notes due 2022 are not refinanced on or prior to October 30, 2021, then the term ~~loans is currently paid monthly.~~loan will instead mature on December 30, 2021.

The senior secured credit facility contains a number of covenants and various financial ratio requirements, including, (i) a consolidated net total leverage ratio covenant of 6.25 times for each quarterly period and (ii) with ~~which~~respect to the ~~Company was in compliance as of March 29, 2018, including~~revolving credit facility, maintaining a consolidated net senior secured leverage ratio of equal to or less than ~~6.5~~4.50 times on a quarterly ~~basis.~~basis for each quarterly period in which a balance is outstanding on the revolving credit facility. In addition, ~~there are no borrower distribution restrictions~~NCM LLC is permitted to make quarterly dividend payments and other restricted payments with its available cash as long as ~~the Company’s~~NCM LLC's consolidated net senior secured leverage ratio (after giving effect to any such payment) is below ~~6.5~~5.50 times and no default or event of default has occurred and continues to occur under the ~~Company is in compliance with its financial debt covenants.~~senior secured credit facility. As of March ~~29, 2018,~~28, 2019, the Company’s consolidated net senior secured leverage ratio was ~~3.1~~3.20 times (versus the dividend payment restriction of 5.50 times and the covenant of 4.50 times) the Company's consolidated net total leverage ratio was 4.25 times (versus the covenant of ~~6.5~~6.25 times).

Senior Secured Notes due 2022—On April 27, 2012, the Company completed a private placement of $400.0 million in aggregate principal amount of 6.000% Senior Secured Notes (the “Notes due 2022”) for which the registered exchange offering was completed on November 26, 2012. The Notes due 2022 pay interest semi-annually in arrears on April 15 and October 15 of each year, which commenced on October 15, 2012. The Notes due 2022 ~~are senior secured obligations of the Company, rank the same as the Company’s senior secured credit facility, subject to certain exceptions, and~~ share in the same collateral that secures ~~the Company’s~~NCM LLC's obligations under the senior secured credit facility.

Senior Unsecured Notes due 2026—On August 19, 2016, the Company completed a private placement of $250.0 million in aggregate principal amount of 5.750% Senior Unsecured Notes (the “Notes due 2026”). for which the registered exchange offering was completed on November 8, 2016. The Notes due 2026 pay interest semi-annually in arrears on February 15 and August 15 of each year, which commenced on February 15, 2017. The Notes due 2026 were issued at 100% of the face amount thereof and are the senior unsecured obligations of the ~~Company~~Company. NCM LLC repurchased and ~~will be effectively subordinated to all existing~~canceled a total of $5.0 million and ~~future secured debt, including~~$15.0 million of the Notes due ~~2022, its senior secured credit facility~~2026 during 2019 and ~~any future asset backed loan facility. The Notes due 2026 rank equally~~2018, respectively, reducing the principal amount to $230.0 million as of March 28, 2019. These repurchases were treated as partial debt extinguishments and resulted in ~~right~~the realization of ~~payment with all~~a non-operating gain, net of written off debt issuance costs, of $0.3 million and $0.0 million during the ~~Company’s existing~~three months ended March 28, 2019 and future senior indebtedness, including the Notes due 2022, the Company’s existing senior secured credit facility, any future asset backed loan facility, in each case, without giving effect to collateral arrangements.March 29, 2018, respectively.

6. COMMITMENTS AND CONTINGENCIES

Legal Actions—The Company is subject to claims and legal actions in the ordinary course of business. The Company believes such claims will not have a material effect individually and in the aggregate on its financial position, results of operations or cash flows.

~~Minimum Revenue Guarantees~~

~~―As~~Operating Commitments - Facilities - The Company has entered into operating lease agreements for its corporate headquarters and other regional offices. The Company has a right-of-use (“ROU”) asset of $21.5 million and short-term and long-term lease liabilities of $1.3 million and $24.3 million, respectively, on the balance sheet as of March 28, 2019, for all material leases with terms longer than twelve months. These balances are included within 'Other assets', 'Other current liabilities' and 'Other liabilities', respectively, on the unaudited Condensed Balance Sheets. The Company has options on certain of these facilities to extend the lease or to terminate part or all of the leased space prior to the lease end date. Certain termination fees would be due upon exercise of the early termination options as outlined within the underlying agreements. None of these options were considered reasonably certain of exercise and thus have not been recognized as part of the network affiliate agreements entered into in the ordinary course of business under which the Company sells advertising for display in various network affiliate theater chains, the Company has agreed to certain minimum revenue guarantees on a per attendee basis. If a network affiliate achieves the attendance set forth in their respective agreement, the Company has guaranteed minimum revenue for the network affiliate per attendee if such amount paid under the revenue share arrangement is less than its guaranteed amount.ROU asset and lease liabilities. As of March ~~29, 2018, the maximum potential amount of future payments~~28, 2019, the Company ~~could be required to make pursuant to~~had a weighted average remaining lease term of 11.0 years on these leases.

The Company has also entered into certain short-term leases with a term of less than one year. These leases are not included within the ~~minimum revenue guarantees is $77.8 million over~~Company’s ROU asset or lease liabilities due the ~~remaining terms~~Company’s election of the ~~network affiliate agreements. These minimum guarantees relate to various affiliate agreements ranging~~practical expedient in ~~term from one to twenty years, prior to any renewal periods of which some are at the option of the Company.~~ ASC 842-20-25-2 for short-term leases.

NATIONAL CINEMEDIA, LLC

NOTES TO CONDENSED FINANCIAL STATEMENTS

(UNAUDITED)

During the three months ended March ~~29, 2018 and March 30, 2017,~~28, 2019, the Company recognized the following components of total lease cost (in millions). These costs are presented within selling and marketing costs and administrative and other costs within the unaudited Condensed Statements of Income depending upon the nature of the use of the facility.



	Three months ended
	March 28, 2019
Operating lease cost	$	0.8
Short-term lease cost	0.1
Variable lease cost	0.1
Total lease cost	$	1.0

The Company made nototal lease payments ~~related~~of $0.8 million during the three months ended March 28, 2019. These payments are included within cash flows from operating activities within the unaudited Condensed Statement of Cash Flows. The minimum lease payments under noncancelable operating leases as of December 27, 2018 were as follows (in millions).



Year	Minimum Lease Payments
2019	$	3.5
2020	3.3
2021	3.4
2022	3.4
2023	3.4
Thereafter	22.1
Total	$	39.1

The future lease payments under noncancelable operating leases as of March 28, 2019 were as follows (in millions).



Year	Future Lease Payments
2019 (March 29, 2019 - December 26, 2019)	$	2.5
2020	3.3
2021	3.3
2022	3.4
2023	3.4
2024	3.5
Thereafter	18.7
Total	38.1
Less: Imputed interest on future lease payments	(12.5		)
Total lease liability as of March 28, 2019 per the Condensed Balance Sheet	$	25.6

When measuring the ROU assets and lease liabilities recorded, the Company utilized its incremental borrowing rate in order to determine the present value of the lease payments as the leases do not provide an implicit rate. The Company uses the rate of interest that it would have to pay to borrow on a collateralized basis over a similar term for an amount equal to the lease payments in a similar economic environment. As of March 28, 2019, the Company’s weighted average annual discount rate was 7.42%.

Operating Commitments - ESAs and Affiliate Agreements

- The Company has entered into long-term ESAs with the founding members and multi-year agreements with certain network affiliates, or third-party theater circuits. The ESAs and network affiliate agreements grant NCM LLC exclusive rights in their theaters to sell advertising, subject to limited exceptions. The Company recognizes intangible assets upon issuance of membership units to the founding members in accordance with NCM LLC’s Common Unit Adjustment Agreement and upfront cash payments to the affiliates for the contractual rights to provide the Company’s services within their theaters as further discussed within Note 3 - Intangible Assets. These ESA and

NATIONAL CINEMEDIA, LLC

NOTES TO CONDENSED FINANCIAL STATEMENTS

(UNAUDITED)

~~to these minimum guarantees. For these periods, there are no other~~

network affiliate agreements ~~with guaranteed minimums in excess~~are considered leases under ASC 842 once the asset is identified and the period of control is determined upon the scheduling of the ~~revenue share arrangement.~~

~~Theater Access Fee Guarantees~~—showtimes by the exhibitors, typically one week prior to the showtime. As such, the leases are considered short-term in nature, specifically less than one month. Within ASC 842, leases with terms of less than one month are exempt from the majority of the accounting and disclosure requirements, including disclosure of short-term lease expense. No ROU assets or lease liabilities were recognized for these agreements and no change to the balance sheet presentation of the intangible assets is necessary. However, the amortization of these intangible assets is considered lease expense and was therefore, reclassified in the current period from 'Depreciation and amortization expense' to 'Amortization of intangibles recorded for network theater screen leases' within the unaudited Condensed Statement of Income.

In consideration for NCM LLC’s access to the founding members’ theater attendees for on-screen advertising and use of lobbies and other space within the founding members’ theaters for the LEN and lobby promotions, the founding members receive a monthly theater access fee under the ESAs. The theater access fee is composed of a fixed payment per patron, a fixed payment per digital screen (connected to the DCN) and a fee for access to higher quality digital cinema equipment. The payment per theater patron increases by 8% every five years, with this next increase ~~last~~ occurring in fiscal year ~~2017,~~2022, and the payment per digital screen and for digital cinema equipment increasing annually by 5%. The theater access fee paid in the aggregate to all founding members cannot be less than 12% of NCM LLC’s aggregate advertising revenue (as defined in the ESA), or it will be adjusted upward to reach this minimum payment. As of March ~~29, 2018~~28, 2019 and December ~~28, 2017,~~27, 2018, the Company had no liabilities recorded for the minimum payment, as the theater access fee was in excess of the minimum.

The network affiliates compensation is considered variable lease expense and varies by circuit depending upon the agreed upon terms of the network affiliate agreement. The majority of agreements are centered around a revenue share where an agreed upon percentage of the advertising revenue received from a theater’s attendance is paid to the circuit. As part of the network affiliate agreements entered into in the ordinary course of business under which the Company sells advertising for display in various network affiliate theater chains, the Company has agreed to certain minimum revenue guarantees on a per attendee basis. If a network affiliate achieves the attendance set forth in their respective agreement, the Company has guaranteed minimum revenue for the network affiliate per attendee if such amount paid under the revenue share arrangement is less than its guaranteed amount. As of March 28, 2019, the maximum potential amount of future payments the Company could be required to make pursuant to the minimum revenue guarantees is $97.9 million over the remaining terms of the network affiliate agreements. These minimum guarantees relate to various affiliate agreements ranging in term from one to twenty years, prior to any renewal periods of which some are at the option of the Company. Additionally, the Company accrued $0.5 million and $0.1 million related to affiliate agreements with guaranteed minimums in excess of the revenue share agreement as of March 28, 2019 and December 27, 2018, respectively.

7. FAIR VALUE MEASUREMENTS

Fair value is the price that would be received from selling an asset or paid to transfer a liability in an orderly transaction between market participants at the measurement date. Fair value is estimated by applying the following hierarchy, which prioritizes the inputs used to measure fair value into three levels and bases the categorization within the hierarchy upon the lowest level of input that is available and significant to the fair value measurement:

Level 1—Quoted prices in active markets for identical assets or liabilities.

Level 2—Observable inputs other than quoted prices in active markets for identical assets and liabilities, quoted prices for identical or similar assets or liabilities in inactive markets, or other inputs that are observable or can be corroborated by observable market data for substantially the full term of the assets or liabilities.

Level 3—Inputs that are generally unobservable and typically reflect management’s estimate of assumptions that market participants would use in pricing the asset or liability.

Non-Recurring Measurements— Certain assets are measured at fair value on a non-recurring basis. These assets are not measured at fair value on an ongoing basis but are subject to fair value adjustments in certain circumstances. These assets include long-lived assets, intangible assets, other investments, notes receivable and borrowings.

Long-Lived Assets, Intangible Assets, Other Investments and Notes Receivable—The Company regularly reviews long-lived assets (primarily property, plant and equipment), intangible assets, investments accounted for under the cost or equity method and notes receivable for impairment whenever certain qualitative factors, events or changes in circumstances indicate that the carrying amounts of the assets may not be fully recoverable. When the estimated fair value is determined to be lower than the carrying value of the asset, an impairment charge is recorded to write the asset down to its estimated fair value.

Other investments consisted of the following (in millions):

As of

March 29,
2018

December 28,
2017

Investment in AC JV, LLC (1)

$
1.0

$
1.0

Other investments (2)

2.1

2.5

Total

$
3.1

$
3.5

NATIONAL CINEMEDIA, LLC

NOTES TO CONDENSED FINANCIAL STATEMENTS

(UNAUDITED)



	As of
	March 28, 2019		December 27, 2018
Investment in AC JV, LLC (1)	$	1.1	$	0.9
Other investments (2)	2.1		2.1
Total	$	3.2	$	3.0


(1)	Refer to Note 4—Related Party ~~Transactions~~.Transactions. This investment is accounted for utilizing the equity method.

(2)

The Company received equity securities in privately held companies as consideration for a portion of advertising contracts. The equity securities are accounted for at adjusted cost in accordance with the practicability exception under ~~ASU 2016-01~~Accounting Standards Update 2016-1, Recognition and Measurement of Financial Assets and Financial Liabilities, and represent an ownership of less than 20%. The Company does not exert significant influence on these companies’ operating or financial activities.

During the three months ended March ~~29, 2018~~28, 2019 and March ~~30, 2017,~~29, 2018, the Company recorded impairment charges of ~~$0.4~~$0.0 million and ~~$1.4~~$0.4 million, respectively, on certain of its investments due to a significant deterioration in the business prospects of the investee or new information regarding the fair value of the investee, which brought the total remaining value of the respective impaired investments to ~~a remaining value of~~ $0.0 million ~~in the three months ended~~as of March 28, 2019 and March 29, ~~2018 and March 30, 2017.~~2018. As of March ~~29, 2018,~~28, 2019, no other observable price changes or impairments have been recorded as a result of the Company’s qualitative assessment of

~~NATIONAL CINEMEDIA, LLC~~

~~NOTES TO CONDENSED FINANCIAL STATEMENTS~~

~~(UNAUDITED)~~

identified events or changes in the circumstances of the remaining investments. The investment in AC JV, LLC was initially valued using comparative market multiples. The other investments were recorded based upon the fair value of the services provided in exchange for the investment. As the inputs to the determination of fair value are based upon non-identical assets and use significant unobservable inputs, they have been classified as Level 3 in the fair value hierarchy.

As of March ~~29, 2018~~28, 2019 and December ~~28, 2017,~~27, 2018, the Company had notes receivable totaling ~~$8.3~~$4.2 million and ~~$8.3~~$5.6 million, respectively, from its founding members related to the sale of Fathom Events, as described in Note 4—Related Party Transactions. These notes were initially valued using comparative market multiples. There were no identified events or changes in circumstances that had a significant adverse effect on the fair value of the notes receivable. The notes are classified as Level 3 in the fair value hierarchy as the inputs to the determination of fair value are based upon non-identical assets and use significant unobservable inputs.

Borrowings—The carrying amount of the revolving credit facility is considered a reasonable estimate of fair value due to its floating-rate terms. The estimated fair values of the Company’s financial instruments where carrying values do not approximate fair value were as follows (in millions):

As of March 29,
2018

As of December 28,
2017

Carrying Value

Fair Value (1)

Carrying Value

Fair Value (1)

Term loans

$
270.0

$
270.7

$
270.0

$
270.8

Notes due 2022

400.0

405.3

400.0

407.3

Notes due 2026

250.0

226.6

250.0

235.0



	As of March 28, 2019				As of December 27, 2018
	Carrying Value		Fair Value (1)		Carrying Value		Fair Value (1)
Term loan	$	268.7	$	264.7	$	269.4	$	261.2
Notes due 2022	400.0		404.5		400.0		401.8
Notes due 2026	230.0		213.3		235.0		211.0


(1)	If the Company were to measure the borrowings in the above table at fair value on the balance sheet they would be classified as Level 2 based upon the inputs utilized.

Item 2. Management’s Discussion and Analysis ofFinancial Condition and Results of Operations

Some of the information in this Quarterly Report on Form 10-Q includes “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934 (the “Exchange Act”), as amended. All statements other than statements of historical facts included in this Form 10-Q, including, without limitation, certain statements under “Management’s Discussion and Analysis of Financial Condition and Results of Operations,” may constitute forward-looking statements. In some cases, you can identify these “forward-looking statements” by the specific words, including but not limited to “may,” “should,” “expects,” “plans,” “anticipates,” “believes,” “estimates,” “predicts,” “potential” or “continue” or the negative of those words and other comparable words. These forward-looking statements involve risks and uncertainties. Our actual results could differ materially from those indicated in these statements as a result of certain factors as more fully discussed under the heading “Risk Factors” contained below and in our annual report on Form 10-K for the Company’s fiscal year ended December ~~28, 2017.~~27, 2018. Investors are cautioned not to place undue reliance on any such forward-looking statements, which speak only as of the date they are made. We undertake no obligation to update any forward-looking statement, whether as a result of new information, future events or otherwise, except as required by law. The following discussion and analysis should be read in conjunction with the unaudited Condensed Financial Statements and notes thereto included herein and the audited financial statements and other disclosure included in our annual report on Form 10-K for the Company’s fiscal year ended December ~~28, 2017.~~

27, 2018.

Overview

We are America's Movie Network. As the #1 weekend network for Millennials (age 18-34) in the U.S., we are the connector between brands and movie audiences. We currently derive revenue principally from the sale of advertising to national, regional and local businesses in Noovie, our cinema advertising and entertainment pre-show seen on movie screens across the U.S. During 2018, we launched our Noovie Arcade mobile app which brings augmented reality to our Noovie pre-show and over 2.1 million movie goers have already downloaded the app as of March 28, 2019. We also sell advertising on our LEN, a series of strategically-placed screens located in movie theater lobbies, as well as other forms of advertising and promotions in theater lobbies. In addition, we sell online and mobile advertising through our Cinema Accelerator digital product to reach entertainment audiences beyond the theater. We have long-term ESAs (approximately 1918 years remaining as of March ~~29, 2018)~~28, 2019) with the founding members and multi-year agreements with our network affiliates, which expire at various dates between ~~December 31, 2018~~September 2019 and July ~~22,~~ 2031. The weighted average remaining term (based on attendance) of the ESAs and the network affiliate agreements is ~~16.6~~15.8 years as of March ~~29, 2018.~~28, 2019. The ESAs and network affiliate agreements grant us exclusive rights in their theaters to sell advertising, subject to limited exceptions. Our Nooviepre-show and LEN programming are distributed predominantly via satellite through our proprietary DCN. Approximately 98% of the aggregate founding member and network affiliate theater attendance is generated by theaters connected to our DCN (the remaining screens receive advertisements on USB drives) and 100% of the Noovie pre-show is projected on digital projectors ~~(93%~~(96% digital cinema projectors and 7%4% LCD projectors) as of March ~~29, 2018.~~

28, 2019.

Management focuses on several measurements that we believe provide us with the necessary ratios and key performance indicators to manage our business, determine how we are performing versus our internal goals and targets, and against the performance of our competitors and other benchmarks in the marketplace in which we operate. Senior executives hold meetings at least once per quarter with ~~officers~~members of management to discuss and analyze operating results and address significant variances to budget and prior year in an effort to identify trends and changes in our business. We focus on operating metrics including changes in revenue, ~~OIBDA,~~ Adjusted OIBDA and Adjusted OIBDA margin, as defined and discussed below, as some of our primary measurement metrics. In addition, we monitor our monthly advertising performance measurements, including advertising inventory utilization, national and ~~local and~~ regional advertising pricing (CPM), local ~~and regional~~ advertising rate per screen per week, national and local and regional and total advertising revenue per attendee. We also monitor free cash flow, the dividend coverage ratio, financial leverage ratio (net debt divided by Adjusted OIBDA including integration payments and other encumbered theater payments), cash balances and revolving credit facility availability to ensure financial debt covenant compliance and that there is adequate cash availability to fund our working capital needs and debt obligations and current and future distributions to members.

Financial results, including the metrics outlined above, are presented to the Board of Directors on a monthly basis.

Our operating results may be affected by a variety of internal and external factors and trends described more fully in the section entitled “Risk Factors” below and in our Form 10-K filed with the SEC on ~~March 19, 2018~~February 25, 2019 for our fiscal year ended December ~~28, 2017.~~

27, 2018.

Summary Historical and Operating Data

You should read this information with the other information contained in this document, and our unaudited historical financial statements and the notes thereto included elsewhere in this document.

Our Operating Data—The following table presents operating data ~~OIBDA~~ and Adjusted OIBDA (dollars in millions, except margin data):

% Change

Q1 2018

Q1 2017

Q1 2018 to
Q1 2017

Revenue

$
80.2

$
71.9

11.5
%
Operating expenses:

Advertising

42.6

43.2

(1.4
%)
Network, administrative and unallocated costs

26.6

23.6

12.7
%
Total operating expenses

69.2

66.8

3.6
%
Operating income

11.0

5.1

115.7
%
Non-operating expenses

13.7

12.9

6.2
%
Income tax expense

0.3

0.1

200.0
%
Net loss

$
(3.0
)

$
(7.9
)

(62.0
%)

Adjusted OIBDA

$
23.3

$
17.6

32.4
%
Adjusted OIBDA margin

29.1
%

24.5
%

4.6
%
Total theater attendance (in millions) (1)

177.0

181.5

(2.5
%)



								% Change
	Q1 2019				Q1 2018			Q1 2019 to Q1 2018
Revenue	$	76.9			$	80.2		(4.1	)%
Operating expenses:
Advertising	39.2				42.6			(8.0	)%
Network, administrative and unallocated costs	26.8				26.6			0.8	%
Total operating expenses	66.0				69.2			(4.6	)%
Operating income	10.9				11.0			(0.9	)%
Non-operating expenses	13.8				13.7			0.7	%
Income tax expense	—				0.3			(100.0	)%
Net loss	$	(2.9	)	—	$	(3.0	)	(3.3	)%

Adjusted OIBDA	$	22.1			$	23.3		(5.2	)%
Adjusted OIBDA margin	28.8		%		29.1		%	(0.3	)%
Total theater attendance (in millions) (1)	148.7				177.0			(16.0	)%

NM = Not Meaningful

~~(1)~~
(1)	Represents the total attendance within our advertising network, excluding screens and attendance associated with certain AMC Carmike, AMC Rave and Cinemark Rave theaters that are currently part of another cinema advertising network for all periods presented. Refer to Note 3 to the unaudited Condensed Financial Statements included elsewhere in this document.

Non-GAAP Financial Measures

Adjusted Operating Income Before Depreciation and Amortization (“Adjusted OIBDA”)~~, Adjusted OIBDA~~ and Adjusted OIBDA margin are not financial measures calculated in accordance with GAAP in the United States. Adjusted OIBDA represents operating income before depreciation and amortization ~~expense. Adjusted OIBDA excludes from OIBDA~~expense adjusted to also exclude amortization of intangibles recorded for network theater screen leases, non-cash share based compensation costs and Chief Executive Officer transition costs. Adjusted OIBDA margin is calculated by dividing Adjusted OIBDA by total revenue. Our management uses these non-GAAP financial measures to evaluate operating performance, to forecast future results and as a basis for compensation. The Company believes these are important supplemental measures of operating performance because they eliminate items that have less bearing on its operating performance and so highlight trends in its core business that may not otherwise be apparent when relying solely on GAAP financial measures. The Company believes the presentation of these measures is relevant and useful for investors because it enables them to view performance in a manner similar to the method used by the Company’s management, helps improve their ability to understand the Company’s operating performance and makes it easier to compare the Company’s results with other companies that may have different depreciation and amortization policies, amortization of intangibles recorded for network theater screen leases, non-cash share based compensation programs, CEO turnover, interest rates, debt levels or income tax rates. A limitation of these measures, however, is that they exclude depreciation and amortization, which represent a proxy for the periodic costs of certain capitalized tangible and intangible assets used in generating revenues in the Company’s business. In addition, Adjusted OIBDA has the limitation of not reflecting the effect of the Company’s amortization of intangibles recorded for network theater screen leases, share based payment costs or costs associated with the resignation of the Company’s former Chief Executive Officer. ~~OIBDA or~~ Adjusted OIBDA should not be regarded as an alternative to operating income, net income or as ~~indicators~~an indicator of operating performance, nor should ~~they~~it be considered in isolation of, or as ~~substitutes~~a substitute for financial measures prepared in accordance with GAAP. The Company believes that operating income is the most directly comparable GAAP financial measure to Adjusted OIBDA. Because not all companies use identical calculations, these non-GAAP presentations may not be comparable to other similarly titled measures of other companies, or calculations in the Company’s debt agreement.

The following table reconciles operating income to ~~OIBDA and~~ Adjusted OIBDA for the periods presented (dollars in millions):

Q1 2018

Q1 2017

Operating income

$
11.0

$
5.1

Depreciation and amortization

9.5

9.6

OIBDA

$
20.5

$
14.7

Share-based compensation costs (1)

2.8

2.7

CEO transition costs (2)

—

0.2

Adjusted OIBDA

$
23.3

$
17.6

Total revenue

$
80.2

$
71.9

Adjusted OIBDA margin

29.1
%

24.5
%



	Q1 2019			Q1 2018
Operating income	$	10.9		$	11.0
Depreciation expense	3.3			2.8
Amortization expense (1)	—			6.7
Amortization of intangibles recorded for network theater screen leases (1)	6.9			—
Share-based compensation costs (2)	0.8			2.8
CEO transition costs (3)	0.2			—
Adjusted OIBDA	$	22.1		$	23.3
Total revenue	$	76.9		$	80.2
Adjusted OIBDA margin	28.8		%	29.1		%

(1)

Following the adoption of ASC 842, as discussed within Note 1 to the unaudited Condensed Financial Statements included elsewhere in this document, amortization of the ESA and affiliate intangible balances is considered a form of lease expense and has been reclassified to this account as of the adoption date, December 28, 2018. The Company adopted ASC 842 prospectively and thus, prior period balances remain within amortization expense.

(2)

Share-based compensation costs are included in network operations, selling and marketing, administrative expense and administrative fee – managing member in the accompanying unaudited Condensed Financial Statements. These costs represent both non-cash charges and cash charges paid through the administrative fee with the managing member. The amount of share-based compensation costs that were non-cash were ~~$1.8~~$0.5 million and ~~$2.0~~$1.8 million for the three months ended March 28, 2019 and March 29, 2018, ~~and March 30, 2017,~~ respectively.

	~~(2)~~
(3)	Chief Executive Officer transition costs represent ~~consulting, relocation~~costs associated with the search for a new Company CEO.

Our Network—The change in the number of screens in our network by the founding members and network affiliates during the first three months of 2019 was as follows.



	Number of screens
	Founding Members		Network Affiliates		Total
Balance as of December 27, 2018	16,768		4,404		21,172
Closures, net of openings (1)	(53	)	(175	)	(228	)
Balance as of March 28, 2019	16,715		4,229		20,944


(1)	Includes the loss of one of our affiliates that did not renew its contract resulting in a reduction of 244 affiliate screens to our network, partially offset by screens added by other ~~costs and are primarily included in administrative fee – managing member in the accompanying unaudited Condensed Financial Statements.~~ existing affiliates.

Our founding member and network affiliate agreements allow us to sell cinema advertising across the largest network of digitally-equipped theaters in the U.S. We believe that our market coverage strengthens our selling proposition and competitive positioning against other national, regional and local video advertising platforms, including television, online and mobile video platforms and other out of home video advertising platforms by allowing advertisers the broad reach and national scale that they need to effectively reach their target audiences.

Basis of Presentation

The results of operations data for the three months ended March 28, 2019 (first quarter of 2019) and March 29, 2018 (first quarter of 2018) ~~and March 30, 2017 (first quarter of 2017)~~ was derived from the unaudited Condensed Financial Statements and accounting records of NCM LLC and should be read in conjunction with the notes thereto.

Results of Operations

First Quarter of ~~2018~~2019 and First Quarter of ~~2017~~

2018

Revenue.Total revenue ~~increased 11.5%~~decreased 4.1%, from ~~$71.9~~$80.2 million for the first quarter of ~~2017~~2018 to ~~$80.2~~$76.9 million ~~million~~ for the first quarter of ~~2018.~~2019. The following is a summary of revenue by category (in millions):

$ Change

% Change

Q1 2018

Q1 2017

Q1 2018 to
Q1 2017

Q1 2018 to
Q1 2017

National advertising revenue

$
54.8

$
44.4

$
10.4

23.4
%
Local and regional advertising revenue

17.4

19.1

(1.7
)

(8.9
%)
Founding member advertising revenue from
beverage concessionaire agreements

8.0

8.4

(0.4
)

(4.8
%)
Total revenue

$
80.2

$
71.9

$
8.3

11.5
%



					$ Change			% Change
	Q1 2019		Q1 2018		Q1 2019 to Q1 2018			Q1 2019 to Q1 2018
National advertising revenue	$	54.0	$	54.8	$	(0.8	)	(1.5	)%
Local advertising revenue	12.8		13.5		(0.7		)	(5.2	)%
Regional advertising revenue	3.4		3.9		(0.5		)	(12.8	)%
Founding member advertising revenue from beverage concessionaire agreements	6.7		8.0		(1.3		)	(16.3	)%
Total revenue	$	76.9	$	80.2	$	(3.3	)	(4.1	)%

The following table shows data on theater attendance and revenue per attendee for the first quarter of ~~2018~~2019 and the first quarter of ~~2017:~~

2018:

% Change

Q1 2018

Q1 2017

Q1 2018 to
Q1 2017

National advertising revenue per attendee

$
0.310

$
0.245

26.5
%
Local and regional advertising revenue per attendee

$
0.098

$
0.105

(6.7
%)
Total advertising revenue (excluding founding
member beverage revenue) per attendee

$
0.408

$
0.350

16.6
%
Total advertising revenue per attendee

$
0.453

$
0.396

14.4
%
Total theater attendance (in millions) (1)

177.0

181.5

(2.5
%)



					% Change
	Q1 2019		Q1 2018		Q1 2019 to Q1 2018
National advertising revenue per attendee	$	0.363	$	0.310	17.1	%
Local advertising revenue per attendee	$	0.086	$	0.076	13.2	%
Regional advertising revenue per attendee	$	0.023	$	0.022	4.5	%
Total advertising revenue (excluding founding member beverage revenue) per attendee	$	0.472	$	0.408	15.7	%
Total advertising revenue per attendee	$	0.517	$	0.453	14.1	%
Total theater attendance (in millions) (1)	148.7		177.0		(16.0	)%


(1)	Represents the total attendance within our advertising network, excluding screens and attendance associated with certain AMC Carmike, AMC Rave and Cinemark Rave theaters that are currently part of another cinema advertising network for all periods presented.

National advertising revenue.The ~~$10.4~~$0.8 million, or ~~23.4%, increase~~1.5% decrease in national advertising revenue (excluding beverage revenue from ~~the~~ founding members) was primarily due ~~primarily~~ to a ~~21.8% increase~~$1.0 million decrease in ~~impressions sold, an increase of $1.9million in online, mobile and~~ other revenue not included in the inventory measured by impressions sold or CPMs, driven by a decrease in barter revenue related primarily to timing year over year. Onscreen revenue measured by impressions sold or CPMs remained relatively flat due to the offset of an 8.1% decrease in impressions sold and a ~~2.3%~~10.0% increase in national advertising CPMs (excluding beverage). The increase in impressions sold was due to significantly higher demand in the scatter market, which is inventory not included within an upfront or content partner commitment sold closer to the advertisement air date typically at higher CPMs, in during the first quarter of ~~2018,~~2019, compared to the first quarter of ~~2017, partially offset by~~2018. The decrease in impressions sold was primarily due to lower ~~upfront~~scatter and content partner spending and a 16.0% decrease in network attendance. The decrease in network attendance prevented us from fully recognizing the healthy first quarter ~~over quarter. The increase in impressions resulted~~customer demand and placing more of our year-end make-good balance, resulting in an ~~increase in national inventory~~unseasonably high make-good balance of $4.7 million as of March 28, 2019. The make-good balance represents sold but undelivered impressions as of the end of the period. National advertising utilization increased from ~~76.2% in the first quarter of 2017 to~~ 95.2% in the first quarter of 2018 ~~despite a 2.5% decrease~~to 104.1% in ~~network attendance.~~the first quarter of 2019. Inventory utilization is calculated as utilized impressions divided by total advertising impressions, which is based on eleven 30-second salable national advertising units in our Noovie pre-show, which can be expanded, should market demand dictate. The increase in national advertising CPMs ~~(excluding beverage)~~was due primarily to a shift in the mix of customers with upfront commitments with higher CPMs choosing to place their advertisements in the first quarter of ~~2018,~~2019, compared to the first quarter of ~~2017, was due to heavier weight of high CPM scatter revenue.~~2018.

Local ~~and regional~~ advertising revenue. The ~~$1.7~~$0.7 million, or ~~8.9%,~~5.2% decrease in local ~~and regional~~ advertising revenue was primarily ~~due to~~driven by a ~~10.5%~~12.1% decrease in the ~~total~~ volume of local ~~and regional~~ contracts, partially offset by a 5.1% increase in the average contract value in the first quarter of 2019, compared to the first quarter of ~~2017 primarily related to a 30.0% decrease in the number of contracts greater than $100,000. Additionally, we believe the~~2018. The decrease in volume of contracts was driven by a decrease in ~~part related~~contracts less than $100,000 due to ~~a transition period following~~ the ~~reassignment of accounts and~~reduction in the local sales ~~management~~force following a realignment of sales territories in late 2018. The increase in average contract value is primarily due to an increase in integrated contracts incorporating the ~~local~~sale of digital products in addition to traditional on-screen advertising.

Regional advertising revenue. The $0.5 million, or 12.8% decrease in regional advertising revenue was primarily driven by a decrease in the value of significant regional contracts within the automotive and travel and tourism categories, partially offset by an increase in regional ~~sales department~~contract volume and value within the apparel category in ~~December 2017.~~

the first quarter of 2019, compared to the first quarter of 2018.

Founding member beverage revenue. The ~~$0.4~~$1.3 million, or ~~4.8%~~16.3%, decrease in national advertising revenue from the founding members’ beverage concessionaire agreements was primarily due to a ~~4.1%~~15.8% decrease in founding member attendance, partially offset by a ~~1.1%~~0.7% increase in beverage revenue CPMs, in the first quarter of ~~2018,~~2019, compared to the first quarter of ~~2017.~~2018. The ~~2018~~2019 beverage revenue CPM is based on the change in CPM during segment one of our pre-show from ~~2016~~2017 to ~~2017,~~2018, which increased ~~1.1%~~0.7%.

Operating expenses.Total operating expenses ~~increased $2.4~~decreased $3.2 million, or ~~3.6%~~4.6%, from ~~$66.8~~$69.2 million for the first quarter of ~~2017~~2018 to ~~$69.2~~$66.0 million for the first quarter of ~~2018.~~2019. The following table shows the changes in operating expense for the first quarter of ~~2018~~2019 and the first quarter of ~~2017~~2018 (in millions):

$ Change

% Change

Q1 2018

Q1 2017

Q1 2018 to
Q1 2017

Q1 2018 to
Q1 2017

Advertising operating costs

$
7.0

$
5.0

$
2.0

40.0
%
Network costs

3.5

4.2

(0.7
)

(16.7
%)
Theater access fees—founding members

20.6

20.6

—

0.0
%
Selling and marketing costs

16.0

18.1

(2.1
)

(11.6
%)
Administrative and other costs

8.8

5.9

2.9

49.2
%
Administrative fee—managing member

3.8

3.4

0.4

11.8
%
Depreciation and amortization

9.5

9.6

(0.1
)

(1.0
%)
Total operating expenses

$
69.2

$
66.8

$
2.4

3.6
%



					$ Change			% Change
	Q1 2019		Q1 2018		Q1 2019 to Q1 2018			Q1 2019 to Q1 2018
Advertising operating costs	$	7.3	$	7.0	$	0.3		4.3	%
Network costs	3.5		3.5		—			—	%
Theater access fees—founding members	19.1		20.6		(1.5		)	(7.3	)%
Selling and marketing costs	15.2		16.0		(0.8		)	(5.0	)%
Administrative and other costs	7.5		8.8		(1.3		)	(14.8	)%
Administrative fee—managing member	3.2		3.8		(0.6		)	(15.8	)%
Depreciation expense	3.3		2.8		0.5			17.9	%
Amortization expense	—		6.7		(6.7		)	(100.0	)%
Amortization of intangibles recorded for network theater screen leases	6.9		—		6.9			100.0	%
Total operating expenses	$	66.0	$	69.2	$	(3.2	)	(4.6	)%

Advertising operating costs. Advertising operating costs increased ~~$2.0~~$0.3 million, or ~~40.0%~~4.3%, from ~~$5.0 million for the first quarter of 2017 to~~ $7.0 million for the first quarter of ~~2018. This~~2018 to $7.3 million for the first quarter of 2019. The increase was primarily ~~due~~related to a ~~$1.8~~$0.2 million increase in affiliate advertising payments ~~related to higher revenue during the first quarter of 2018, compared to the first quarter of 2017, and~~driven by a ~~5.5%~~7.1%, or ~~362~~288 screen, increase in the number of average affiliate ~~screens~~screen count as ~~well as~~of the first quarter of 2019, compared to the first quarter of 2018, and a slight increase in the associated effective revenue share percentages for ~~the new~~ affiliates added to our network in 2018.

Network costs. Network costs remained consistent at $3.5 million for the first quarter of 2018, compared to the first quarter of ~~2017.~~

2019.

~~Network costs.~~Theater access fees—founding members. ~~Network costs~~ Theater access fees decreased ~~$0.7~~$1.5 million, or ~~16.7%~~7.3%, from ~~$4.2~~$20.6 million ~~for the first quarter of 2017 to $3.5 million for the first quarter of 2018. This decrease was primarily due to a $0.8 million decrease in personnel related expenses~~ in the first quarter of 2018 ~~as compared~~ to ~~the first quarter of 2017. This decrease is primarily due to severance expense recorded~~$19.1 million in the first quarter of ~~2017 due to the elimination of certain positions within network operations and the resulting decrease in salary expense in the first quarter of 2018 due to the aforementioned reduction in headcount.~~

~~Theater access fees—founding members.~~ ~~Theater access fees remained flat at $20.6 million for the first quarter of 2017 and 2018.~~2019. The expense associated with founding member attendance decreased ~~$0.5~~$1.9 million due to a ~~4.1%~~15.8% decrease in attendance at founding ~~member attendance~~members’ theaters, which was partially offset by a ~~$0.5~~$0.4 million increase in the expense associated with the founding

member digital screens that are connected to the DCN (nearly 100% of our screens as of March 28, 2019), including higher quality digital cinema projectors and related equipment, due to the annual 5% rate increase specified in the ESAs.

Selling and marketing costs. Selling and marketing costs decreased ~~$2.1~~$0.8 million, or ~~11.6%~~5.0%, from ~~$18.1 million for the first quarter of 2017 to~~ $16.0 million for the first quarter of ~~2018.~~2018 to $15.2 million for the first quarter of 2019. This decrease was primarily related to a ~~$1.0~~$1.2 million decrease in personnel related expenses primarily due to 1) a reduction in headcount related to a realignment of sales territories in late 2018 and 2) lower non-cash share-based compensation expense related to a decrease in the projected vesting of performance based awards as of the first quarter of 2019, compared to the first quarter of 2018. The decrease was also due to a $0.4 million non-cash impairment ~~expense~~charge realized in the first quarter of 2018, ~~compared to the first quarter of 2017,~~ related to investments obtained in prior years in exchange for advertising services ~~a $0.4 million decrease in market research expense,~~ and ~~a $0.3 million decrease in barter~~no such expense in the first quarter of ~~2018, compared~~2019. These decreases were partially offset by a $0.3 million increase in non-cash barter expense and a $0.3 million increase in expenses related to sales meetings primarily related to the ~~first quarter~~timing of ~~2017.~~

these expenses.

Administrative and other costs. Administrative and other costs ~~increased $2.9~~decreased $1.3 million, or ~~49.2%~~14.8%, from ~~$5.9 million for the first quarter of 2017 to~~ $8.8 million for the first quarter of 2018 to $7.5 million for the first quarter of 2019. This decrease was primarily related to a ~~$1.7~~$1.3 million ~~increase~~decrease in personnel related expenses ~~due~~driven by a decrease in non-cash share-based compensation expense related to a decrease in the projected vesting of performance based awards and the lower volume of awards as of the first quarter of 2019, compared to the first quarter of 2018 and an increase in capitalized personnel costs driven by the nature of the work being performed by our information technology department during the first quarter of ~~2018~~2019 as compared to the first quarter of ~~2017, an increase in~~2018. Administrative and other costs also decreased $0.4 million related to our digital

service offerings and the ~~amount~~absence of personnel focused on developing and managing digital products in the first quarter of 2018 as compared to the first quarter of 2017, and an increase in bonus expense driven by more favorable projected performance against internal bonus targets in 2018 as compared to 2017. Additionally, there was a $0.7 million increase in consulting services, the accrual of certain performance bonuses ~~and licensing costs related to our digital products.~~

~~Administrative fee – managing member.~~ ~~Administrative fee-managing member increased $0.4 million, or 11.8% from $3.4 million for~~which was recognized in the first quarter of ~~2017 to~~2018. These decreases were partially offset by a $0.3 million increase in consulting services.

Administrative fee—managing member. Administrative fee—managing member decreased $0.6 million, or 15.8% from $3.8 million for the first quarter of 2018 to $3.2 million for the first quarter of 2019 due primarily to a ~~$0.3~~$1.2 million ~~increase~~decrease in personnel related expenses driven by an ~~increase~~decrease in ~~bonus~~non-cash share-based compensation expense ~~due~~related to ~~more favorable~~a decrease in the projected vesting of performance ~~against internal bonus targets~~based awards and the lower volume of awards in ~~2018~~the first quarter of 2019 as compared to ~~2017.~~the first quarter of 2018. The decrease in personnel related expenses was driven by lower performance based bonus expense in the first quarter of 2019 as compared to the first quarter of 2018. The increase in administrative fee—managing member was partially offset by a $0.4 million increase in legal and professional fees and a $0.2 million increase in CEO transition fees related to costs incurred in the first quarter of 2019 for the search to identify a new Company CEO. Amounts recorded are based on the terms of the management services agreement which states NCM LLC pays NCM, Inc. service fees which are equal to the cost of NCM, Inc. employees and any reimbursable costs incurred by NCM, Inc.

Depreciation ~~and amortization.~~expense. Depreciation ~~and amortization~~ expense ~~decreased $0.1~~increased $0.5 million, or ~~1.0%~~17.9%, from ~~$9.6 million for the first quarter of 2017 to $9.5~~$2.8 million for the first quarter of 2018 ~~primarily due~~ to ~~a decrease in amortization expense of intangible assets.~~

~~Non-operating expenses. Total non-operating expenses increased $0.8million, or 6.2%, from $12.9~~$3.3 million for the first quarter of ~~2017~~2019, primarily due to new equipment and leasehold improvements associated with the relocation of our corporate headquarters in the second quarter of 2018.

Amortization expense and Amortization of intangibles recorded for network theater screen leases. Amortization of our ESA and affiliate intangibles increased $0.2 million, or 3.0%, from $6.7 million of amortization expense for the first quarter of 2018 to $6.9 million of amortization of intangibles recorded for network theater screen leases for the first quarter of 2019. Following the adoption of ASC 842, as discussed within Note 1 to the unaudited Condensed Consolidated Financial Statements included elsewhere in this document, amortization of the ESA and affiliate intangible balances is considered a form of lease expense and has been reclassified from amortization expense to amortization of intangibles recorded for network theater screen leases as of the adoption date, December 28, 2018. The Company adopted ASC 842 prospectively and thus, prior period balances remain within amortization expense. The $0.2 million increase is due to an increase in the underlying intangible asset balances following our annual common unit adjustment.

Non-operating expenses. Total non-operating expenses increased $0.1million, or 0.7%, from $13.7 million for the first quarter of 2018 to $13.8 million for the first quarter of ~~2018.~~2019. The following table shows the changes in non-operating expense for the first quarter of ~~2018~~2019 and the first quarter of ~~2017~~2018 (in millions):

$ Change

% Change

Q1 2018
Q1 2017

Q1 2018 to
Q1 2017

Q1 2018 to
Q1 2017

Interest on borrowings

$
13.8

$
13.2

$
0.6

4.5
%
Interest income

(0.1
)

(0.2
)

0.1

(50.0
%)
Other non-operating income

—

(0.1
)

0.1

(100.0
%)
Total non-operating expenses

$
13.7

$
12.9

$
0.8

6.2
%



							$ Change			% Change
	Q1 2019			Q1 2018			Q1 2019 to Q1 2018			Q1 2019 to Q1 2018
Interest on borrowings	$	14.4		$	13.8		$	0.6		4.3	%
Interest income	(0.1		)	(0.1		)	—			—	%
Gain on early retirement of debt, net	(0.3		)	—			(0.3		)	(100.0	)%
Other non-operating income	(0.2		)	—			(0.2		)	(100.0	)%
Total non-operating expenses	$	13.8		$	13.7		$	0.1		0.7	%

The increase in non-operating expense was due primarily to a $0.6 million increase in interest on borrowings ~~primarily related~~due to a ~~higher~~0.32% increase in the weighted average interest on borrowings driven by an increase in the LIBOR rate on our term ~~loans for~~loan in the first quarter of ~~2018,~~2019, compared to the first quarter of ~~2017.~~

2018. This increase was partially offset by a $0.3 million net gain on the early retirement of debt related to the repurchase of some of our Notes due 2026 at a discount and a $0.2 million increase in equity in earnings from AC JCV, LLC as described in Note 4 - Related Party Transactions to the unaudited Condensed Financial Statements.

Net ~~Loss.~~loss. Net loss decreased ~~$4.9~~$0.1 million from ~~$7.9 million for the first quarter of 2017 to~~ $3.0 million for the first quarter of ~~2018.~~2018 to $2.9 million for the first quarter of 2019. The decrease in net loss was due to ~~an $8.3 million increase in revenue partially offset by~~ a ~~$2.4 increase~~$3.2 decrease in operating expenses and a ~~$0.8~~$0.3 million decrease in income tax expense, partially offset an $3.3 million decrease in revenue and a $0.1 million increase in non-operating ~~expenses,~~expense, as discussed ~~above, and a $0.2 million increase in income tax expense.~~above.

Known Trends and Uncertainties

~~Trends and Uncertainties Related to our Business, Industry and Corporate Structure~~

~~Our Marketplace~~

— Changes in the current macro-economic environment and changes in the national, regional and local advertising markets present uncertainties that could impact our results of operations, including the timing and amount of spending from our advertising clients as expenditures from advertisers tend to be cyclical, reflecting overall economic conditions, as well as our clients’ budgeting and buying patterns. In the current environment, it is difficult to know if these changes are short-term or temporary in nature or are long-term trends and changes. These changes include increased competition related to the expansion of online and mobile advertising platforms as well as fluctuations from quarter to quarter of the demand from national, regional and local advertisers. Further, we could negatively be impacted by factors that could reduce the viewership of our ~~Noovie~~ pre-show, such as the expansion of reserved seating (utilized in approximately 45.4% of our network as of March 29, 2018), online ticketing, an increase in the number and length of trailers for upcoming films, increased dwell time of patrons in exhibitor lobbies before showtime and lower network attendance, which could result from shortening of release windows, more alternative methods of delivering movies to consumers, lower consumer confidence and disposable income and a decline in the motion picture box office. The motion picture box office could be impacted by audience’s interest in the available motion pictures, shrinking theatrical exclusive release windows, and the marketing efforts of the major motion picture studios. These factors may affect the attractiveness of our offerings to advertisers. If pre-show viewership declines significantly, we will be required to provide additional advertising time (makegoods) to national advertisers to reach agreed-on audience delivery thresholds. National advertising sales and rates also are dependent on the methodology used to measure audience impressions. If a change is made to this methodology that reflects fewer audience impressions available during the pre-show, this would adversely affect our revenues and results of operations. The impact to our business associated with these issues could be mitigated over time due to factors including the increase in salable advertising impressions, better geographic coverage related to the expansion of our network, diversification and growth of our advertising client base, improvements in ~~Noovie~~ pre-show engagement and upgrades to our inventory management and data management systems. We could also benefit if the effectiveness of cinema advertising improves relative to other advertising mediums.

Through continued participation in the advertising upfront marketplace, we believe that over time we will be able to secure more upfront commitments from advertisers. This will allow us to bundle several client flights throughout the year in an effort to stabilize month-to-month and quarter-to-quarter volatility. Consistent with the television industry upfront booking practices, a portion of our upfront commitments have cancellation options or options to reduce the amount that advertisers may purchase and we would need to rely on the scatter market to replace those commitments. In addition, advertising sold through our upfront commitments may be placed throughout the period very irregularly which may affect our overall sales; for example, if a substantial portion of advertising from our upfront commitments is scheduled for peak periods of advertising demand, we will have fewer peak period advertising slots available for sale into the higher priced scatter market. Volatility in scatter market demand could cause our financial results to vary period to period.

~~Our Network—The change in the number of screens in our network by the founding members and network affiliates during the first three months of 2018 was as follows.~~

Number of screens

Founding Members

Network Affiliates

Total

Balance as of December 29, 2017

16,808

4,042

20,850

New affiliates (1)

—

19

19

Closures, net of openings

(21
)

(46
)

(67
)
Balance as of March 29, 2018

16,787

4,015

20,802

~~(1)~~

~~Represents two new affiliates added to our network during the first three months of 2018.~~

Thus far in 2018, we have also contracted with another network affiliate for 281 screens that will be added to our network later in 2018. We believe that adding screens and attendees to our network will provide our advertising clients with a better marketing product with increased reach and improved geographic coverage. We have begun to offer our advertising clients better audience targeting capabilities and more robust campaign data analytics that we believe will provide a better product offering and should expand our overall national client base. We also believe that the continued growth of our market coverage could strengthen our selling proposition and competitive positioning against other national, regional and local video advertising platforms, including television, online and mobile video platforms and other out of home video advertising platforms.

~~Memorandum of Understanding with AMC—During the first quarter of 2017, NCM, Inc. and NCM LLC entered into a binding MOU with AMC to effectuate aspects of~~ the Final Judgment entered into by the DOJ in connection with AMC’s acquisition of Carmike. Pursuant to the MOU, AMC received common membership units in respect of the annual attendance at such Carmike theaters in accordance with the Common Unit Adjustment Agreement during the first quarter of 2017. Since these theaters are subject to an existing on-screen advertising agreement with an alternative provider, AMC will make integration payments to us reflecting the estimated advertising cash flow that we would have generated if we had exclusive access to sell advertising in those theaters. The integration payments will continue until the earlier of (i) the date the theaters are transferred to our network or (ii) the expiration of the ESA. Integration payments are calculated based upon the advertising cash flow that NCM LLC would have generated if it had exclusive access to sell advertising in the theaters with pre-existing advertising agreements and fluctuate based on earnings and Adjusted OIBDA. The ESA additionally entitles NCM LLC to payments related to the founding members’ on-screen advertising commitments under their beverage concessionaire agreements for encumbered theaters. These payments are also accounted for as a reduction to the intangible asset. During the three months ended March 29, 2018 and March 30, 2017, the Company recorded a reduction to net intangible assets of $2.2 million and $0.4 million, respectively, related to integration and other encumbered theater payments. ~~During the three months ended March 29, 2018 and March 30, 2017, AMC and Cinemark paid a total of $9.4million and $1.0 million, respectively.~~

~~Utilization and Pricing~~— We have experienced volatility in our pricing (CPMs) over the years, with annual national CPM increases (decreases) ranging from (16.4%) to 9.7% over the last five years. In the first three months of 2018, we experienced an increase of 2.3%in national advertising CPMs (excluding beverage revenue) compared to the first three months of 2017. This volatility in pricing can be driven by increased competition from other national video networks, including online and mobile advertising platforms, television networks and other out-of-home video networks and seasonal marketplace supply and demand characteristics. Volatility in pricing is also caused by changes in our customer mix period to period due to the variation in CPMs charged to each customer. We have also experienced volatility in our utilization over the years, with annual national inventory utilization ranging from 109.3% to 128.3% over the last five years. We experience even more substantial volatility quarter-to-quarter. This volatility in utilization can be driven by the loss or addition of one or more significant national contracts, whereby the timing and amount of these national contracts can be based upon the advertising budgets of our customers, product launches, the financial performance of our customers or other industry or macro-economic factors. We expect our CPMs and utilization to continue to be impacted period to period based upon the factors described above.

Beverage Revenue—Under the ESAs, up to 90 seconds of theNooviepre-show program can be sold to the founding members to satisfy their on-screen advertising commitments under their beverage concessionaire agreements. For the first three months of ~~2018~~2019 and ~~2017,~~2018, two of the founding members purchased 60 seconds of on-screen advertising time and one founding member purchased 30 seconds to satisfy their obligations under their beverage concessionaire agreements. The founding members’ current long-term contracts with their beverage suppliers require the 30 or 60 seconds of beverage advertising,

although such commitments could change in the future. Should the amount of time acquired as part of these beverage concessionaire agreements decline, ~~with the other founding members,~~ this premium time will be available for sale to other clients. Per the ESAs, the time sold to the founding member beverage supplier is priced equal to the advertising CPM for the previous year charged by us to unaffiliated third parties during segment one (closest to showtime) of theNooviepre-show, limited to the highest advertising CPM being then-charged by us. Due to a ~~1.1%~~0.7% increase in segment one CPMs in ~~2017,~~2018, the CPM on our beverage concessionaire revenue increased during the first ~~quarter~~three months of ~~2018~~2019 by ~~1.1%~~0.7% and the remainder of ~~2018~~2019 will increase by an equivalent percentage.

Theater Access Fees—In consideration for our access to the founding members’ theater attendees for on-screen advertising and use of lobbies and other space within the founding members’ theaters for the LEN and lobby promotions, the founding members receive a monthly theater access fee under the ESAs. The theater access fee is composed of a fixed payment per patron and a fixed payment per digital screen (connected to the DCN). The payment per theater patron increases by 8% every five years, with ~~this last~~the next increase occurring in fiscal year ~~2017 and~~2022. Pursuant to the ESAs, the payment per digital screen increases annually by 5%. Pursuant to the ESAs, the theater access fee paid to the members of NCM LLC included an additional fee for access to the higher quality digital cinema systems. This additional fee will continue to increase as additional screens are equipped with the new digital cinema equipment and the fee increasing annually by 5%. As of March 29, 2018, 98% of our founding member network screens were showing advertising on digital cinema projectors, and thus the future impact on the theater access fee related to additional digital cinema installations within existing founding member theaters is expected to be minimal. The theater access fee paid in the aggregate to all founding members cannot be less than 12% of NCM LLC’s aggregate advertising revenue (as defined in the ESA), or it will be adjusted upward to reach this minimum payment. As of March 29, 2018 and December 28, 2017, we had no liabilities recorded for the minimum payment, as the theater access fee was in excess of the minimum.

~~Trends and Uncertainties Related to Liquidity and Financial Performance~~

~~Debt~~—During the past several years, we amended our senior secured credit facility to extend the maturity, expand the revolver availability and reduce the interest rate spreads. In August 2016, we completed a private placement of $250.0 million in aggregate principal amount of 5.750% Senior Unsecured Notes due in 2026. A portion of the proceeds were used to redeem our $200.0 million 7.875% Senior Unsecured Notes due in 2021. The remaining proceeds, after the payment of fees and the redemption premium were used to pay down the balance on our revolving credit facility. As a result of these financing transactions on our revolving credit facility and senior notes, we extended the average maturities of our debt and as of March 29, 2018 the weighted average remaining maturity was 4.4years. As of March 29, 2018, approximately 68% of our total borrowings bear interest at fixed rates. The remaining 32% of our borrowings bear interest at variable rates and as such, our net income could fluctuate with market interest rate fluctuations that could increase the interest paid on our borrowings.

The senior secured credit facility contains a number of covenants and financial ratio requirements, with which we were in compliance at March 29, 2018, including a consolidated net senior secured leverage ratio as of March 29, 2018 of 3.1 versus a covenant of 6.5 times for each quarterly period. For purposes of calculating the net consolidated senior secured leverage ratio (senior secured debt divided by Adjusted OIBDA), Adjusted OIBDA includes integration payments by the founding members. We are permitted to make quarterly dividend payments and other payments based on leverage ratios for us and any subsidiaries so long as no default or event of default has occurred and continues to occur. The quarterly dividend payments and other distributions are made if the consolidated net senior secured leverage ratio is less than or equal to 6.5 times. Refer to Note 5—~~Borrowings~~ ~~to the unaudited Condensed Financial Statements in Item 1 of this Form 10-Q for more information regarding our borrowings.~~

~~Trends Related to Ownership~~

~~Common Unit Adjustments~~—In accordance with the Common Unit Adjustment Agreement with the founding members, on an annual basis we determine the amount of common membership units to be issued to or returned by the founding members based on theater additions or dispositions during the previous year. In addition, the Common Unit Adjustment Agreement requires that a Common Unit Adjustment occur for a specific founding member if its acquisition or disposition of theaters, in a single transaction or cumulatively since the most recent Common Unit Adjustment, results in an attendance increase or decrease in excess of two percent of the annual total attendance at the prior adjustment date.

During the first quarter of 2018, NCM LLC issued 2,821,710 (3,736,860 issued net of 915,150 returned) common membership units to its founding members for the rights to exclusive access to the theater screens and attendees added, net of dispositions by the founding members to NCM LLC’s network during the 2017 fiscal year and NCM LLC recorded a net intangible asset of $15.9 million during the first quarter of 2018 as a result of the Common Unit Adjustment.

~~Overall, NCM, Inc.’s ownership in NCM LLC decreased to 48.8% as of March 29, 2018 compared to 49.5% at December 28, 2017 due primarily to the common unit adjustment described above.~~

~~AMC Mandatory Ownership Divestitures—Pursuant to the Final Judgment,~~ AMC is required to divest the majority of its equity interests in NCM LLC and NCM, Inc., so that by June 20, 2019 it owns no more than 4.99% of NCM LLC’s common membership units and NCM, Inc. common stock, taken together, on a fully converted basis (“NCM’s outstanding equity interests”). AMC must complete the divestiture per the following schedule: (i) on or before December 20, 2017, AMC must own no more than 15.0% of NCM’s outstanding equity interests, (ii) on or before December 20, 2018, AMC must own no more than 7.5% of NCM’s outstanding equity interests and (iii) on or before June 20, 2019, AMC must own no more than 4.99% of NCM’s outstanding equity interests. Pursuant to the MOU, AMC also has agreed, among other things, subject to limited exceptions to retain at least 4.5% of NCM’s outstanding equity interests during the term of the Final Judgment, subject to certain exceptions which allow for certain sell downs after the 30-month anniversary of the MOU. As of March 29, 2018, AMC owned 14.3% of NCM’s outstanding equity interests. When AMC redeems its common membership units for NCM, Inc. common stock, NCM, Inc.’s ownership would increase proportionally and the number of shares outstanding of NCM, Inc. common stock would increase.

Financial Condition and Liquidity

Liquidity and Capital Resources

Our cash balances can fluctuate due to the seasonality of our business and related timing of collections of accounts receivable balances and operating expenditure payments, as well as available cash payments (as defined in the NCM LLC Operating Agreement) to our founding members and managing member and interest or principal payments on our term loan and the ~~Senior Secured~~ Notes due 2022 and ~~Senior Unsecured Notes.~~

Notes due 2026.

A summary of our financial liquidity is as follows (in millions):

As of

$ Change

$ Change

March 29,
2018
December 28, 2017

March 30,
2017

Q1 2018 to
YE 2017

Q1 2018 to
Q1 2017

Cash and cash equivalents

$
3.1

$
4.6

$
6.8

$
(1.5
)

$
(3.7
)
Revolver availability (1)

137.2

158.2

143.8

(21.0
)

(6.6
)
Total liquidity

$
140.3

$
162.8

$
150.6

$
(22.5
)

$
(10.3
)



	As of						$ Change			$ Change
	March 28, 2019		December 27, 2018		March 29, 2018		Q1 2019 to YE 2018			Q1 2019 to Q1 2018
Cash and cash equivalents	$	4.7	$	7.2	$	3.1	$	(2.5	)	1.6
Revolver availability (1)	133.2		143.2		137.2		(10.0		)	(4.0	)
Total liquidity	$	137.9	$	150.4	$	140.3	$	(12.5	)	(2.4	)

~~(1)~~

(1)

The revolving credit facility portion of our total borrowings is available, subject to certain conditions, for general corporate purposes of NCM LLC in the ordinary course of business and for other transactions permitted under the senior secured credit facility, and a portion is available for letters of credit. Our total capacity under the revolving credit facility was $175.0 million as of March ~~29,~~28, 2019, December 27, 2018 ~~December 28, 2017~~ and March ~~30, 2017.~~29, 2018. As of March ~~29,~~28, 2019, December 27, 2018 ~~December 28, 2017~~ and March ~~30, 2017,~~29, 2018, the amount available under our revolving credit facility in the table above, was net of amount outstanding under the revolving credit facility of $37.0 million, $27.0 million and $33.0 million, respectively, and net letters of credit of $4.8million ~~$4.8 million and $1.2million, respectively.~~

in each respective period.

As of March 28, 2019, the weighted average remaining maturity of our debt was 5.3 years. As of March 28, 2019, approximately 68% of our total borrowings bear interest at fixed rates. The remaining 32% of our borrowings bear interest at variable rates and as such, our net income and earnings per share could fluctuate with market interest rate fluctuations that could increase or decrease the interest paid on our borrowings.

We have generated and used cash as follows (in millions):

Q1 2018
Q1 2017

Operating cash flow

$
47.8

$
52.0

Investing cash flow

$
(3.5
)

$
(1.7
)
Financing cash flow

$
(45.8
)

$
(54.2
)



	Three Months Ended
	March 28, 2019			—	March 29, 2018
Operating cash flow	$	49.7			$	47.8
Investing cash flow	(1.5		)		(3.5		)
Financing cash flow	(50.7		)		(45.8		)

Operating Activities. The ~~$4.2~~$1.9 million ~~decrease~~increase in cash provided by operating activities for the first quarter of ~~2018,~~2019, compared to the first quarter of ~~2017~~2018 was due primarily to an $8.1 million increase in cash provided by operating activities due to the reclassification in the current period of founding member integration and other encumbered theater payments from cash flows from financing activities upon adoption of ASC 842, as further discussed within Note 1 to the unaudited Condensed Financial Statements included elsewhere in this document. This increase was partially offset by 1) a $2.9 million decrease in other operating assets and liabilities due to an increase in prepaid expenses and other assets due primarily to timing, 2) a $1.8 million decrease in the change in

accounts payable and accrued expenses due primarily to timing and 3) a $1.3 million decrease in non-cash share-based compensation expense related to a decrease in the ~~change in accounts receivable~~projected vesting of ~~approximately $22.4 million related to timing~~performance based awards and the lower volume of ~~collections and higher revenue in~~awards as of the first quarter of ~~2018,~~2019, compared to the first quarter of 2017. This decrease was partially offset by 1) a $5.8 million decrease in the change in amounts due to our founding members and managing member, 2) a $5.0 million increase in the change in accounts payable and accrued expenses, primarily due to timing, 3) a $4.9 million decrease in net loss, as described further above and 4) a smaller decrease of $2.0 million in deferred revenue in the first quarter of 2018, compared to the first quarter of 2017.

2018.

Investing Activities. The ~~$1.8~~$2.0 million ~~increase~~decrease in cash used in investing activities for the first quarter of ~~2018,~~2019, compared to the first quarter of ~~2017~~2018 was due ~~primarily~~ to a $1.4 million ~~of lower~~increase in proceeds from ~~the~~ founding ~~members~~member notes receivable due to the timing of ~~the~~ payments and a $0.6 million decrease in ~~higher~~ purchases of property ~~plant~~ and ~~equipment related to digital product development in the first quarter of 2018, compared to the first quarter of 2017.~~equipment.

Financing Activities. The ~~$8.4~~$4.9 million ~~decrease~~increase in cash used in financing activities during the first quarter of ~~2018,~~2019, compared to the first quarter of ~~2017~~2018 was due primarily to ~~an $8.4~~a $16.3 million increase in repayments of borrowings, net of proceeds and a $9.4 million decrease in cash inflows from financing activities due to the reclassification in the current period of founding member integration and other encumbered theater payments ~~and a $6.0 million increase~~from cash flows from financing activities upon adoption of ASC 842, as further discussed within Note 1 to the unaudited Condensed Financial Statements included elsewhere in ~~proceeds from borrowings, net of repayments under our revolving credit facility,~~this document. These increases were partially offset by a ~~$3.7~~$20.0 million ~~increase~~decrease in distributions to ~~the~~ founding members and managing ~~member.~~member, period over period.

Sources of Capital and Capital Requirements

Our primary source of liquidity and capital resources includes cash from operations, availability under the revolving credit facility and cash on hand. Management believes that future funds generated from our operations and cash on hand should be sufficient to fund working capital requirements, our debt service requirements, opportunistic debt repurchases, and capital ~~expenditure and other investing requirements,~~expenditures, through the next twelve months. Cash flows can be impacted by the seasonality of advertising sales, ~~stock option exercises,~~ interest and repayments on borrowings under our ~~revolving~~ credit ~~agreement~~agreements and to a lesser extent theater attendance. We are required pursuant to the terms of our operating agreement to distribute our available cash, as defined in the operating agreement, quarterly to our members ~~(the founding members~~(Regal, Cinemark, AMC and NCM, Inc.). The available cash distribution to the members of NCM LLC for the three months ended March ~~29, 2018~~28, 2019 was approximately ~~$16.5~~$11.9 million.

The Company will also consider opportunistically using cash received for partial repayments of NCM LLC's outstanding debt balance, while ensuring the Company's financial flexibility is maintained.

Critical Accounting Policies

For a discussion of accounting policies that we consider critical to our business operations and understanding of our results of operations, and that affect the more significant judgments and estimates used in the preparation of our unaudited Condensed Financial Statements, see Item 7. “Management’s Discussion and Analysis of Financial Condition and Results of Operations – Critical Accounting Policies” contained in our annual report on Form 10-K filed for the fiscal year ended December ~~28, 2017~~27, 2018 and incorporated by reference herein. As of March ~~29, 2018,~~28, 2019, there were no significant changes in those

critical accounting policies except for the change in ~~barter revenue recognition~~leases upon the adoption of ~~ASU 2014-09~~ASC 842 in the first quarter of ~~2018~~2019 and discussed further within Note 26 – ~~Revenuefrom Contracts with Customers~~Commitments and Contingencies, to the unaudited Condensed Financial Statements in Part I, Item 1 of this Form 10-Q.

Recent Accounting Pronouncements

For a discussion of recent accounting pronouncements, see the information provided under Note 1—The Company to the unaudited Condensed Financial Statements in Part I, Item 1 of this Form 10-Q.

Related Party Transactions

For a discussion of related party transactions, see the information provided under Note 4—Related Party Transactions to the unaudited Condensed Financial Statements in Part I, Item 1 of this Form 10-Q.

Off-Balance Sheet Arrangements

~~Our operating lease obligations, which primarily include office leases,~~

We do not believe the Company has any off-balance sheet arrangements that are ~~not reflected on~~material to our ~~balance sheet.~~ current or future financial condition, results of operations, liquidity, capital resources or capital expenditures.

Contractual and Other Obligations

See Item 7. “Management’s Discussion and Analysis of Financial Condition and Results of Operations – Contractual and Other Obligations” contained in our annual report on Form 10-K for the fiscal year ended December ~~28, 2017~~27, 2018 and incorporated by reference herein. ~~We do not believe these arrangements are material to our current or future financial condition, results of operations, liquidity, capital resources or capital expenditures.~~

~~Contractual and Other Obligations~~

There were no material changes to our contractual obligations during the three months ended March ~~29, 2018.~~

28, 2019.

Seasonality

Our revenue and operating results are seasonal in nature, coinciding with the timing of marketing expenditures by our advertising clients and to a lesser extent the attendance patterns within the film exhibition industry. Both advertising expenditures and theater attendance tend to be higher during the second, third, and fourth fiscal quarters. Advertising revenue is primarily correlated with advertising clients' new product releases, advertising client marketing priorities and economic cycles and to a lesser extent theater attendance levels. Seasonal demand during the summer is driven by the absence of alternative attractive advertising mediums and during the winter holiday season due to ~~consumers’ increased interest in the available motion pictures.~~high client demand across all advertising mediums. The actual quarterly results for each quarter could differ materially depending on these factors or other risks and uncertainties. Based on our historical experience, our first quarter typically has less revenue than the other quarters of a given year due primarily to lower advertising client demand and ~~lower theater industry attendance levels.~~increased inventory availability in competitive advertising mediums. Accordingly, there can be no assurances that seasonal variations will not materially affect our results of operations in the future.

The following table reflects the quarterly percentage of total revenue for the fiscal years ended ~~2015,~~ 2016, 2017 and ~~2017.~~

2018.

First

Second

Third

Fourth

Quarter

Quarter

Quarter

Quarter

FY 2015

17.2%

27.2%

25.0%

30.6%

FY 2016

17.0%

25.8%

25.4%

31.8%

FY 2017

16.9%

22.8%

27.3%

33.0%



	First Quarter		Second Quarter		Third Quarter		Fourth Quarter
FY 2016	17.0	%	25.8	%	25.4	%	31.8	%
FY 2017	16.9	%	22.8	%	27.3	%	33.0	%
FY 2018	18.2	%	25.8	%	24.9	%	31.1	%

Item 3. Quantitative and Qualitative Disclosures About Market Risk

The primary market risk to which we are exposed is interest rate risk. The Notes due 2022 and the Notes due 2026 are at fixed rates, and therefore are not subject to market risk. As of March ~~29, 2018,~~28, 2019, the only interest rate risk that we are exposed to is related to our $175.0 million revolving credit facility and our ~~$270.0 million~~ term loan. A 100-basis point fluctuation in market interest rates underlying our term loan and revolving credit facility would have the effect of increasing or decreasing our cash interest expense by approximately $3.0 million for an annual period on the ~~$33.0~~$37.0 million revolving credit balance and ~~$270.0~~$268.7 million term loan outstanding as of March ~~29, 2018.~~28, 2019. For a discussion of market risks, see Item 7A. “Quantitative and Qualitative Disclosures About Market Risk” contained in our annual report on Form 10-K for the fiscal year ended December ~~28, 2017~~27, 2018 and incorporated by reference herein.

Item 4. ~~Cont~~Controls~~rols~~and Procedures

We maintain disclosure controls and procedures that are designed to ensure that information required to be disclosed by us in the reports that we file or submit to the SEC under the Securities Exchange Act of 1934, as amended (the "Exchange Act"), is recorded, processed, summarized and reported within the time periods specified by the Commission’s rules and forms, and that such information is accumulated and communicated to ~~our~~ management, including the Interim Chief Executive Officer (principal executive officer) and Interim Chief Financial Officer (principal financial and accounting officer) of NCM, Inc., our manager, as appropriate to allow timely decisions regarding required disclosure. As of March ~~29, 2018,~~28, 2019, our management evaluated, with the participation of the Chief Executive Officer and Chief Financial Officer, the effectiveness of the Company’s disclosure controls and procedures pursuant to Rules 13a-15(e) and 15d-15(e) of the Exchange Act. Based on that evaluation, the Company’s management concluded that the Company’s disclosure controls and procedures as of March ~~29, 2018~~28, 2019 were effective.

In designing and evaluating our disclosure controls and procedures, management recognizes that any control, no matter how well designed and operated, can provide only reasonable, not absolute, assurance of achieving the desired control objectives. Due to the inherent limitations in all control systems, no evaluation of controls can provide absolute assurance that misstatements due to error or fraud will not occur or that all control issues and instances of fraud, if any, within the Company have been detected.

There ~~have been~~were no changes into the Company’s internal ~~controls~~control over financial reporting that occurred during the quarter ended March ~~29, 2018~~28, 2019 that have materially affected, or are reasonably likely to materially affect, the Company’s internal ~~controls~~control over financial reporting.

PART II—OTHER INFORMATION

Item 1. Legal Proceedings

We are sometimes involved in legal proceedings arising in the ordinary course of business. We are not aware of any other litigation currently pending that would have a material adverse effect on our operating results or financial condition.

Item 1A. Risk Factors

There have been no material changes from risk factors as previously disclosed in our annual report on Form 10-K filed with the SEC on ~~March 19, 2018~~February 25, 2019 for the fiscal year ended December ~~28, 2017.~~

27, 2018.

Item 2. Unregistered Sales of Equity Securities and Use of Proceeds

~~None~~

None.

Item 3. Defaults Upon Senior Securities

~~None~~

None.

Item 4. Mine Safety Disclosures

Not ~~Applicable~~

Applicable.

Item 5. Other Information

~~None~~

None.

Item 6. Exhibits



Exhibit	Reference	Description

10.1	(1)	Fourth Amendment to the Third Amended and Restated Limited Liability Company Operating Agreement of National CineMedia, LLC dated January 23, 2019, by and among Cinemark Media, Inc., Cinemark USA, Inc., Regal Cinemedia Holdings, LLC, Regal Cinemas, Inc., and National CineMedia, Inc.
31.1	*	Rule 13a-14(a) Certification of Chief Executive Officer.
31.2	*	Rule 13a-14(a) Certification of Chief Financial Officer.
32.1	**	Certification of Chief Executive Officer Pursuant to 18 U.S.C. Section 1350.
32.2	**	Certification of Chief Financial Officer Pursuant to 18 U.S.C. Section 1350.
101.INS	*	XBRL Instance Document
101.SCH	*	XBRL Taxonomy Extension Schema Document
101.CAL	*	XBRL Taxonomy Extension Calculation Linkbase Document
101.DEF	*	XBRL Taxonomy Extension Definition Linkbase Document
101.LAB	*	XBRL Taxonomy Extension Label Linkbase Document
101.PRE	*	XBRL Taxonomy Extension Presentation Linkbase Document

~~Exhibit~~		~~Reference~~	~~Description~~

~~31.1~~ *	*	~~Rule 13a-14(a) Certification of Chief Executive Officer.~~
~~31.2~~	*	~~Rule 13a-14(a) Certification of Chief Financial Officer.~~
~~32.1~~	**	~~Certification of Chief Executive Officer Pursuant to 18 U.S.C. Section 1350.~~
~~32.2~~	**	~~Certification of Chief Financial Officer Pursuant to 18 U.S.C. Section 1350.~~
~~101.INS~~	*	~~XBRL Instance Document~~
~~101.SCH~~	*	~~XBRL Taxonomy Extension Schema Document~~
~~101.CAL~~	*	~~XBRL Taxonomy Extension Calculation Linkbase Document~~
~~101.DEF~~	*	~~XBRL Taxonomy Extension Definition Linkbase Document~~
~~101.LAB~~	*	~~XBRL Taxonomy Extension Label Linkbase Document~~
~~101.PRE~~	*	~~XBRL Taxonomy Extension Presentation Linkbase Document~~

*	Filed herewith.



**	Furnished herewith.



(1)	Incorporated by reference to Exhibit 10.1.4 to NCM, Inc.'s annual report on Form 10-K (File No. 001-33296) filed on February 22, 2019.

~~SIGNATURES~~

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.

NATIONAL CINEMEDIA, LLC

~~NATIONAL CINEMEDIA, LLC~~

~~(Registrant)~~

		By: National CineMedia, Inc., its manager

Date:	May ~~9, 2018~~ 7, 2019	/s/ ~~Andrew J. England~~ Clifford E. Marks
		~~Andrew J. England~~ Clifford E. Marks
		Interim Chief Executive Officer and ~~Director~~ President
		(Principal Executive Officer)

~~Date:~~

Date:	May ~~9, 2018~~ 7, 2019	/s/ Katherine L. Scherping
		Katherine L. Scherping
		Chief Financial Officer (Principal Financial and Accounting Officer)

			~~Page~~

		Page
	PART I

Item 1.	Financial Statements	1
	Unaudited Condensed Balance Sheets	1
	Unaudited Condensed Statements of Income and Comprehensive Income	2
	Unaudited Condensed Statements of Cash Flows	3
	Notes to Unaudited Condensed Financial Statements	5 6
Item 2.	Management’s Discussion and Analysis of Financial Condition and Results of Operations	17 18
Item 3.	Quantitative and Qualitative Disclosures about Market Risk	26 27
Item 4.	Controls and Procedures	27

	PART II

Item 1.	Legal Proceedings	27
Item 1A.	Risk Factors	27
Item 2.	Unregistered Sales of Equity Securities and Use of Proceeds	27
Item 3.	Defaults Upon Senior Securities	27
Item 4.	Mine Safety Disclosures	27
Item 5.	Other Information	27
Item 6.	Exhibits	28

Signatures		29

	March 29, 2018			December 28, 2017
ASSETS
CURRENT ASSETS:
Cash and cash equivalents	$	3.1		$	4.6
Receivables, net of allowance of $5.7 and $6.0, respectively		115.0			160.6
Prepaid expenses		4.2			4.2
Prepaid administrative fees to managing member		0.8			0.8
Current portion of notes receivable - founding members		4.2			4.2
Other current assets		0.2			—
Total current assets		127.5			174.4
NON-CURRENT ASSETS:
Property and equipment, net of accumulated depreciation of $72.9 and $70.4, respectively		31.5			30.7
Intangible assets, net of accumulated amortization of $152.1 and $145.4, respectively		724.2			717.2
Long-term notes receivable, net of current portion - founding members		4.1			4.1
Other investments		3.1			3.5
Debt issuance costs, net		1.1			1.3
Other assets		1.4			1.5
Total non-current assets		765.4			758.3
TOTAL ASSETS	$	892.9		$	932.7
LIABILITIES AND MEMBERS’ EQUITY/(DEFICIT)
CURRENT LIABILITIES:
Amounts due to founding members, net	$	10.8		$	32.7
Amounts due to managing member, net		7.8			38.3
Accrued expenses		16.7			19.5
Accrued payroll and related expenses		7.8			9.5
Accounts payable		15.3			16.2
Deferred revenue		6.1			7.1
Total current liabilities		64.5			123.3
NON-CURRENT LIABILITIES:
Long-term debt, net of debt issuance costs of $8.2 and $8.7, respectively		944.8			923.3
Other liabilities		3.3			2.1
Total non-current liabilities		948.1			925.4
Total liabilities		1,012.6			1,048.7
COMMITMENTS AND CONTINGENCIES (NOTE 5)
MEMBERS’ EQUITY/(DEFICIT)		(119.7	)		(116.0	)
TOTAL LIABILITIES AND EQUITY/(DEFICIT)	$	892.9		$	932.7

	Three Months Ended
	March 29, 2018			March 30, 2017
REVENUE (including revenue from founding members of $8.0 and $8.4, respectively)	$	80.2		$	71.9
OPERATING EXPENSES:
Advertising operating costs		7.0			5.0
Network costs		3.5			4.2
Theater access fees—founding members		20.6			20.6
Selling and marketing costs		16.0			18.1
Administrative and other costs		8.8			5.9
Administrative fee—managing member		3.8			3.4
Depreciation and amortization		9.5			9.6
Total		69.2			66.8
OPERATING INCOME		11.0			5.1
NON-OPERATING EXPENSES:
Interest on borrowings		13.8			13.2
Interest income		(0.1	)		(0.2	)
Other non-operating income		—			(0.1	)
Total		13.7			12.9
LOSS BEFORE INCOME TAXES		(2.7	)		(7.8	)
Income tax expense		0.3			0.1
NET LOSS	$	(3.0	)	$	(7.9	)

	Three Months Ended
Included in the Condensed Statements of Income:	March 29, 2018		March 30, 2017
Revenue:
Beverage concessionaire revenue (included in advertising revenue) (1)	$	8.0	$	8.4
Operating expenses:
Theater access fee (2)		20.6		20.6
Purchase of movie tickets and concession products and rental of theatre space (included in selling and marketing costs) (3)		0.4		0.5
Administrative fee - managing member (4)		3.8		3.4
Non-operating expenses:
Interest income from notes receivable (included in interest income) (5)		0.1		0.2

	As of
Included in the Condensed Balance Sheets:	March 29, 2018		December 28, 2017
Purchase of movie tickets and concession products (included in prepaid expenses)		0.2		—
Current portion of notes receivable - founding members (1)		4.2		4.2
Long-term portion of notes receivable - founding members (1)		4.1		4.1
Interest receivable on notes receivable (included in other current assets) (1)		0.1		—
Prepaid administrative fees to managing member (2)		0.8		0.8
Common unit adjustments, net of amortization and integration payments (included in intangible assets) (3)		694.9		687.1

	As of March 29, 2018				As of December 28, 2017
	Carrying Value		Fair Value (1)		Carrying Value		Fair Value (1)
Term loans	$	270.0	$	270.7	$	270.0	$	270.8
Notes due 2022		400.0		405.3		400.0		407.3
Notes due 2026		250.0		226.6		250.0		235.0

							% Change
	Q1 2018			Q1 2017			Q1 2018 to Q1 2017
Revenue	$	80.2		$	71.9			11.5	%
Operating expenses:
Advertising		42.6			43.2			(1.4	%)
Network, administrative and unallocated costs		26.6			23.6			12.7	%
Total operating expenses		69.2			66.8			3.6	%
Operating income		11.0			5.1			115.7	%
Non-operating expenses		13.7			12.9			6.2	%
Income tax expense		0.3			0.1			200.0	%
Net loss	$	(3.0	)	$	(7.9	)		(62.0	%)

Adjusted OIBDA	$	23.3		$	17.6			32.4	%
Adjusted OIBDA margin		29.1	%		24.5	%		4.6	%
Total theater attendance (in millions) (1)		177.0			181.5			(2.5	%)

	First	Second	Third	Fourth
	Quarter	Quarter	Quarter	Quarter
FY 2015	17.2%	27.2%	25.0%	30.6%
FY 2016	17.0%	25.8%	25.4%	31.8%
FY 2017	16.9%	22.8%	27.3%	33.0%