UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
 

FORM 10-Q
 
(Mark One)
xQUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES EXCHANGE ACT OF 1934
for the quarterly period ended June 30, 2016March 31, 2017

or
¨TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES EXCHANGE ACT OF 1934
for the transition period from _________ to _________
Commission file number: 001-36153
 
Criteo S.A.
(Exact name of registrant as specified in its charter)
 
France 
 
Not Applicable 
(State or other jurisdiction of incorporation or organization) (I.R.S. Employer Identification Number)
   
32, rue Blanche, Paris-France 75009
(Address of principal executive offices) (Zip Code)

+33 1 40 40 22 90
(Registrant’s telephone number, including area code)

 
Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 day Yes x  No ¨
Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files).  Yes  x    No ¨
Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See the definitions of “large accelerated filer,” “accelerated filer” andfiler,” “smaller reporting company” and "emerging growth company" in Rule 12b-2 of the Exchange Act.
Large Accelerated FilerxAccelerated Filer¨
Non-accelerated Filer
¨ (Do not check if a smaller reporting company)
Smaller reporting company¨
Emerging growth company¨
If an emerging growth company, indicate by check mark if the registrant has not elected to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ¨
Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).   Yes ¨    No x
          As of July 31, 2016,April 30, 2017, the registrant had 63,616,17764,754,393 ordinary shares, nominal value €0.025 per share, outstanding.

 



TABLE OF CONTENTS
 
 
  
  
  
  
  
 
 
 
 
 
 
 





















General
Except where the context otherwise requires, all references in this Quarterly Report on Form 10-Q (“("Form 10-Q”10-Q") to the “Company,” “Criteo,” “we,” “us,” “our”"Company," "Criteo," "we," "us," "our" or similar words or phrases are to Criteo S.A. and its subsidiaries, taken together. In this Form 10-Q, references to “$”"$" and “US$”"US$" are to United States dollars. Our unaudited condensed consolidated financial statements have been prepared in accordance with accounting principles generally accepted in the United States of America, or "U.S. GAAP."
Trademarks
“Criteo,” the Criteo logo and other trademarks or service marks of Criteo S.A. appearing in this Form 10-Q are the property of Criteo S.A.Criteo. Trade names, trademarks and service marks of other companies appearing in this Form 10-Q are the property of their respective holders.

Special Note Regarding Forward-Looking Statements
This Form 10-Q contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended (the “Securities Act”), and Section 21E of the Securities Exchange Act of 1934, as amended (the “Exchange Act”), that are based on our management’s beliefs and assumptions and on information currently available to our management. All statements other than present and historical facts and conditions contained in this Form 10-Q, including statements regarding our future results of operations and financial positions, business strategy, plans and our objectives for future operations, are forward-looking statements. When used in this Form 10-Q, the words “anticipate,” “believe,” “can,” “could,” “estimate,” “expect,” “intend,” “is designed to,” “may,” “might,” “plan,” “potential,” “predict,” “objective,” “should,” or the negative of these and similar expressions identify forward-looking statements. Forward-looking statements include, but are not limited to, statements about:
the ability of the Criteo Engine to accurately predict engagement by a user;
our ability to predict and adapt to changes in widely adopted industry platforms and other new technologies;
our ability to continue to collect and utilize data about user behavior and interaction with advertisers;
our ability to acquire an adequate supply of advertising inventory from publishers on terms that are favorable to us;
our ability to meet the challenges of a growing and international company in a rapidly developing and changing industry, including our ability to forecast accurately;
our ability to maintain an adequate rate of revenue growth and sustain profitability;
the ability of the Criteo Engine to accurately predict engagement by a user;
our ability to continue to collectmanage our international operations and utilize data about user behaviorexpansion and interaction with advertisers;the integration of our acquisitions;
the effects of increased competition in our market;
our ability to adapt to regulatory, legislative or self-regulatory developments regarding internet privacy matters;
our ability to protect users’ information and adequately address privacy concerns;
our ability to acquire an adequate supply of advertising inventory from publishers on terms that are favorable to us;
enhance our ability to predict and adapt to changes in widely adopted industry platforms and other new technologies;
the effects of increased competition in our market;brand;
our ability to enter new marketing channels and to effectively scale our technology platform in new industry verticals;
our ability to manage our international operationsattract and expansionretain qualified employees and the integration of our acquisitions;key personnel;
our ability to maintain, protect and enhance our brand and intellectual property; and
failures in our systems or infrastructure; and
our ability to attract and retain qualified employees and key personnel.infrastructure.




You should refer to Item 1A “Risk Factors” of our Annual Report on Form 10-K for the year ended December 31, 20152016 for a discussion of important factors that may cause our actual results to differ materially from those expressed or implied by our forward-looking statements. As a result of these factors, we cannot assure you that the forward-looking statements in this Form 10-Q will prove to be accurate. Furthermore, if our forward-looking statements prove to be inaccurate, the inaccuracy may be material. In light of the significant uncertainties in these forward-looking statements, you should not regard these statements as a representation or warranty by us or any other person that we will achieve our objectives and plans in any specified time frame or at all. We undertake no obligation to publicly update any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.
You should read this Form 10-Q and the documents that we reference in this Form 10-Q and have filed as exhibits to this Form 10-Q completely and with the understanding that our actual future results may be materially different from what we expect. We qualify all of our forward-looking statements by these cautionary statements.
     This Form 10-Q may contain market data and industry forecasts that were obtained from industry publications. These data and forecasts involve a number of assumptions and limitations, and you are cautioned not to give undue weight to such information. We have not independently verified any third-party information. While we believe the market position, market opportunity and market size information included in this Form 10-Q is generally reliable, such information is inherently imprecise.




PART I
Item 1. Financial Statements.
CRITEO S.A.
CONDENSED CONSOLIDATED STATEMENTS OF FINANCIAL POSITION (UNAUDITED)
Notes December 31, 2016
 March 31, 2017
Notes December 31, 2015
 June 30, 2016
    
 (in thousands) (in thousands)
Assets        
Current assets:        
Cash and cash equivalents3 $353,537
 $377,407
3 $270,317

$303,813
Trade receivables, net of allowances4 261,581
 266,436
4 397,244

340,837
Income taxes11 2,714
 5,277
 2,741

3,560
Other taxes 29,552
 39,527
 52,942

44,834
Other current assets5 16,030
 23,164
5 19,340

22,772
Total current assets 663,414
 711,811
 742,584

715,816
Property, plant and equipment, net 82,482
 97,236
 108,581

115,415
Intangible assets, net6 16,470
 17,170
6 102,944

107,962
Goodwill6 41,973
 46,859
7 209,418

232,138
Non-current financial assets3 17,184
 17,010
3 17,029

19,857
Deferred tax assets11 20,196
 25,330
 30,630

46,201
Total non-current assets 178,305
 203,605
 468,602

521,573
Total assets $841,719
 $915,416
 $1,211,186

$1,237,389
Liabilities and shareholders' equity        
Current liabilities:        
Trade payables $246,382
 $240,757
 $365,788
 $295,602
Contingencies13 668
 283
14 654
 980
Income taxes11 15,365
 9,455
 14,454
 14,969
Financial liabilities - current portion8 7,156
 6,011
9 7,969
 84,398
Other taxes 30,463
 33,880
 44,831
 41,414
Employee - related payables 42,275
 46,372
 55,874
 53,862
Other current liabilities7 15,531
 21,531
8 30,221
 35,032
Total current liabilities 357,840
 358,289
 519,791
 526,257
Deferred tax liabilities11 139
 518
 686
 28,900
Retirement benefit obligation 1,445
 1,996
 3,221
 3,276
Financial liabilities - non current portion8 3,272
 2,907
9 77,611
 2,620
Other non-current liabilities 

4,697
Total non-current liabilities 4,856
 5,421
 81,518
 39,493
Total liabilities 362,696
 363,710
 601,309
 565,750
Commitments and contingencies 

 

 

 

Shareholders' equity:        
Common shares, €0.025 par value, 62,470,881 and 63,562,863 shares authorized, issued and outstanding at December 31, 2015 and June 30, 2016, respectively.
 2,052
 2,082
Common shares, €0.025 per value, 63,978,204 and 64,665,637 shares authorized, issued and outstanding at December 31, 2016 and March 31, 2017, respectively.Common shares, €0.025 per value, 63,978,204 and 64,665,637 shares authorized, issued and outstanding at December 31, 2016 and March 31, 2017, respectively. 2,093
 2,112
Additional paid-in capital 425,220
 456,242
 488,277
 514,649
Accumulated other comprehensive (loss) (69,023) (60,329) (88,593) (79,742)
Retained earnings 116,076
 145,407
 198,355
 222,239
Equity-attributable to shareholders of Criteo S.A. 474,325
 543,402
 600,132
 659,258
Non-controlling interests 4,698
 8,304
 9,745
 12,381
Total equity 479,023
 551,706
 609,877
 671,639
Total equity and liabilities $841,719
 $915,416
 $1,211,186
 $1,237,389
The accompanying notes form an integral part of these unaudited condensed consolidated financial statements.

CRITEO S.A.
CONDENSED CONSOLIDATED STATEMENTS OF INCOME (UNAUDITED)
 Three Months Ended
 Three Months Ended Six Months EndedNotes March 31, 2016
 March 31, 2017
NotesJune 30, 2015
 June 30, 2016
 June 30, 2015
 June 30, 2016
 (in thousands, except share per data)
 (in thousands, except share and per share data)    
Revenue $299,306
 $407,201
 $593,478
 $808,454
 $401,253
 $516,667
            
Cost of revenue:            
Traffic acquisition costs (177,239) (240,969) (353,127) (479,724) (238,755) (306,693)
Other cost of revenue (14,243) (20,279) (27,212) (38,618) (18,338) (27,155)
            
Gross profit 107,824
 145,953
 213,139
 290,112
 144,160
 182,819
            
Operating expenses: 
 
        
Research and development expenses (19,853) (30,235) (37,699) (57,396) (27,162) (39,521)
Sales and operations expenses (59,727) (69,225) (112,810) (133,698) (64,473) (90,730)
General and administrative expenses (20,404) (28,610) (37,950) (53,347) (24,737) (31,516)
Total operating expenses (99,984) (128,070) (188,459) (244,441) (116,372) (161,767)
Income from operations 7,840
 17,883
 24,680
 45,671
 27,788
 21,052
Financial income (expense)10(2,546) (94) 1,374
 (1,412)11 (1,317) (2,333)
Income before taxes 5,294
 17,789
 26,054
 44,259
 26,471
 18,719
Provision for income taxes11(1,365) (4,450) (8,508) (12,394)12 (7,944) (4,201)
Net income $3,929

$13,339
 $17,546
 $31,865
 $18,527
 $14,518
            
Net income available to shareholders of Criteo S.A. $3,540
 $12,200
 $16,522
 $29,330
 $17,131
 $12,442
Net income available to non-controlling interests $389
 $1,139
 $1,024
 $2,535
 $1,396
 $2,076
            
Net income allocated to shareholders of Criteo S.A. per share:            
Basic12$0.06
 $0.19
 $0.27
 $0.47
13 $0.27
 $0.19
Diluted12$0.05
 $0.19
 $0.25
 $0.45
13 $0.26
 $0.18
            
Weighted average shares outstanding used in computing per share amounts:            
Basic1261,719,367
 63,246,785
 61,448,678
 62,928,221
13 62,610,013
 64,189,194
Diluted1265,279,611
 65,625,097
 65,012,687
 65,232,938
13 64,841,134
 67,283,012
The accompanying notes form an integral part of these unaudited condensed consolidated financial statements.


CRITEO S.A.
CONDENSED CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME (UNAUDITED)
 Three Months Ended Six Months Ended Three Months Ended
 June 30, 2015
 June 30, 2016
 June 30, 2015
 June 30, 2016
 March 31, 2016
 March 31, 2017
 (in thousands)(in thousands)
            
Net income $3,929
 $13,339
 $17,546
 $31,865
 $18,527
 $14,518
Foreign currency translation differences, net of taxes 13,745
 (10,660) (29,379) 10,028
 20,689
 9,092
Foreign currency translation differences 13,745
 (10,660) (29,379) 10,028
 20,689
 9,092
Income tax effect 
 
 
 
 
 
Actuarial (losses) gains on employee benefits, net of taxes 359
 (10) 213
 (209) (200) 253
Actuarial losses on employee benefits 433
 (11) 257
 (251) (238) 297
Income tax effect (74) 1
 (44) 42
 38
 (44)
Financial instruments, net of taxes 
 
 
 
 
 
Fair value change on financial instruments 
 
 
 
 
 
Income tax effect 
 
 
 
 
 
Comprehensive income (loss) $18,033
 $2,669
 $(11,620) $41,684
 $39,016
 $23,863
Attributable to shareholders of Criteo S.A. $17,696
 $878
 $(12,584) $38,122
 $37,245
 $21,293
Attributable to non-controlling interests $337
 $1,791
 $964
 $3,562
 $1,771
 $2,570
The accompanying notes form an integral part of these unaudited condensed consolidated financial statements.

CRITEO S.A.
CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS (UNAUDITED)
Three Months Ended Six Months Ended Three Months Ended
June 30,
2015

 
June 30,
 2016

 June 30, 2015
 June 30, 2016
 March 31, 2016
 March 31, 2017
(in thousands)(in thousands)
Net income$3,929
 $13,339
 $17,546
 $31,865
 $18,527
 $14,518
Adjustments to reconcile to cash from operating activities17,646
 30,121
 39,530
 59,626
Amortization and provisions10,938
 16,345
 19,201
 29,525
Equity awards compensation expense (1)
5,325
 7,695
 11,642
 16,065
Net gain on disposal of non-current assets22
 
 26
 
Interest accrued2
 1,578
 7
 1,580
Non-cash financial expenses(6) 8
 147
 18
Change in deferred taxes(2,200) (3,285) (2,170) (4,424)
Income tax for the period3,565
 7,780
 10,677
 16,862
Non-cash and non-operating items 29,506
 41,473
- Amortization and provisions 13,180
 22,316
- Equity awards compensation expense (1)
 8,370
 14,940
- Interests accrued and non-cash financial income and expenses 12

16
- Change in deferred taxes (1,138) (6,870)
- Income tax for the period 9,082
 11,071
Change in working capital requirement(4,125) (10,297) 4,779
 (27,436) (17,140) (70)
(Increase)/decrease in trade receivables(3,218) (7,126) (12,639) (2,368)
Increase/(decrease) in trade payables3,682
 (1,244) 27,619
 (15,149)
(Increase)/decrease in other current assets(5,243) (5,969) (15,883) (15,777)
Increase/(decrease) in other current liabilities654
 4,042
 5,682
 5,858
- Decrease in trade receivables 4,758
 59,569
- Decrease in trade payables (13,906) (75,030)
- (Increase)/Decrease in other current assets (10,368) 8,253
- Increase in other current liabilities 2,376
 7,138
Income taxes paid(5,512) (13,889) (8,909) (25,874) (11,986) (11,683)
Cash from operating activities11,938
 19,274
 52,946
 38,181
 18,907
 44,238
Acquisition of intangibles assets, property, plant and equipment(29,630) (25,564) (41,156) (39,178) (13,615) (23,267)
Change in accounts payable related to intangible assets, property, plant and equipment11,282
 3,178
 9,948
 4,685
 1,507
 (4,939)
Payments for acquired business, net of cash(2,867) (5,074) (20,075) (5,074)
Change in other financial non-current assets(1,492) (207) (5,244) 574
 781
 (431)
Cash used for investing activities(22,707) (27,667) (56,527) (38,993)
Cash used in investing activities (11,327) (28,637)
Issuance of long-term borrowings1,567
 2,295
 2,394
 3,059
 764
 
Repayment of borrowings(1,369) (3,944) (4,647) (5,448) (1,503) (2,053)
Proceeds from capital increase3,664
 10,106
 6,434
 15,582
 5,476
 12,937
Change in other financial liabilities
 (171) (1,000) (171) 
 119
Cash from financing activities3,862
 8,286
 3,181
 13,022
 4,737
 11,003
Change in net cash and cash equivalents(6,907) (107) (400) 12,210
 12,317
 26,604
Net cash and cash equivalents - beginning of period316,376
 386,110
 351,827
 353,537
 353,537
 270,317
Effect of exchange rate changes on cash and cash equivalents11,640
 (8,596) (30,318) 11,660
 20,256
 6,892
Net cash and cash equivalents - end of period$321,109
 $377,407
 $321,109
 $377,407
 $386,110
 $303,813
(1) Out of which $7.2$8.3 million and $15.5$14.6 million isof equity awards compensation expense consisted of share-based compensation expense according to ASC 718 - Compensation - Stockstock compensation for the quarter ended March 31, 2016 and year to date June 30, 2016,2017, respectively.




The accompanying notes form an integral part of these unaudited condensed consolidated financial statements.

CRITEO S.A.
NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS (UNAUDITED)

Criteo S.A. is a global technology company specialized in digital performance marketing. We strive to deliver post-click sales to our advertiser clients at scale and according to the client's targeted return on investment. In these notes, Criteo S.A. is referred to as the Parent"Parent" company and together with its subsidiaries, collectively, as "Criteo", the" Company","Criteo," the "Group","Company," the "Group," or "we". The Company uses its proprietary predictive software algorithms coupled with its deep insights into expressed consumer intent and purchasing habits to price and deliver highly relevant and personalized performance advertisements to consumers in real time.


Note 1. Summary of Significant Accounting Policies

Basis of Presentation

The unaudited condensed consolidated financial statements included herein have been prepared by Criteo S.A. pursuant to the rules and regulations of the Securities and Exchange Commission ("SEC"). Certain information and footnote disclosures normally included in financial statements prepared in accordance with accounting principles generally accepted in the United States of America ("U.S. GAAP") have been condensed or omitted pursuant to such rules and regulations. However, the Company believes that the disclosures are adequate to make the information presented not misleading. These unaudited condensed consolidated financial statements should be read in conjunction with the consolidated financial statements and the notes thereto included in the Company's Annual Report filed on Form 10-K for the year ended December 31, 2015,2016, filed with the SEC on February 29, 2016.March 1, 2017. The unaudited condensed consolidated financial statements included herein reflect all adjustments (consisting of normal, recurring adjustments) which are, in the opinion of management, necessary to state fairly the results for the interim periods presented. The results of operations for the interim periods presented are not necessarily indicative of the operating results to be expected for any subsequent interim period or for the fiscal year.

Conformity with U.S. GAAP requires the use of estimates and judgments that affect the reported amounts of assets, liabilities, revenue and expenses in the condensed consolidated financial statements and accompanying notes. We base our estimates and judgments on historical information and on various other assumptions that we believe are reasonable under the circumstances. Our actual results may differ from these estimates. U.S. GAAP requires us to make estimates and judgments in several areas, including, but not limited to: (1) the recognition of revenue;revenue and particularly the determination as to whether revenue should be reported on a gross or a net basis; (2) the evaluation of our trade receivables and the recognition of a valuation allowance;allowance for doubtful accounts; (3) the recognition and measurement of goodwill and intangible assets and particularly costs capitalized in relation to our customized internal-use software; (4) the measurement of share-based compensation and (5) the tax provision determination and particularly the estimate of our annual effective tax rate.

There have been no changes to our significant accounting policies described in our Annual Report on Form 10-K for the fiscal year ended December 31, 20152016 that have had a material impact on our unaudited condensed consolidated financial statements and related notes.

Recently Issued Accounting Standards
In September 2015, the FASB issued ASU 2015-16, Business Combinations (Topic 805): Simplifying the Accounting for Measurement-Period Adjustments. ASU 2015-16 requires an acquirer to recognize adjustments to provisional amounts that are identified during the measurement periodPronouncements adopted in the reporting period in which the adjustment amounts are determined, including the cumulative effect of the change in provisional amount, as if the accounting had been completed at the acquisition date. The Company does not expect the provision of ASU 2015-16 to have a material impact on its consolidated financial statements.  This update will be effective for fiscal years beginning after December 15, 2016, and interim periods within fiscal years beginning after December 15, 2017.  Early adoption is permitted for financial statements that have not yet been made available for issuance.2017

InFrom January 2016, the FASB issued1, 2017, we adopted ASU 2016-01, Financial Instruments - Overall (Subtopic 825-10): Recognition and Measurement of Financial Assets and Financial Liabilities. ASU 2016-01 requires that all financial assets and liabilities not accounted for under the equity method be measured at fair value, with the changes in fair value recognized in net income. The amendments in this update also require an entity to present separately in other comprehensive income the portion of the total change in the fair value of a liability resulting from a change in the instrument-specific credit risk when the entity has elected to measure the liability at fair value in accordance with the fair value option for financial instruments. In addition, the amendments in this update supersede the requirement to disclose the methods and significant assumptions used in calculating the fair value that is required to be disclosed for financial instruments measured at amortized cost on the balance sheet for public business entities. The Company can early adopt the provision requiring it to recognize in other comprehensive income the fair value change from instrument-specific credit risk measured using the fair value option for financial instruments. Except for this early application guidance, early adoption is not permitted. The Company is still evaluating the effects that the provision of ASU 2016-01 will have on its consolidated financial statements. This update will be effective for fiscal years beginning after December 15, 2018, and interim periods within fiscal years beginning after December 15, 2019.  Early adoption as of fiscal years beginning after December 15, 2017, including interim periods within those fiscal year, is permitted.
In February 2016, the FASB issued ASU 2016-02,2016-09, LeasesCompensation-Stock Compensation (Topic 842). ASU 2016-02 requires an entity to recognize a right-of-use asset and lease liability for all leases with terms of more than 12 months. Recognition, measurement and presentation of expenses will depend on classification as a finance or operating lease. The amendments also require certain quantitative and qualitative disclosures about leasing arrangements. Early adoption is permitted. The updated guidance requires a modified retrospective adoption. The Company is still evaluating the effects that the provision of ASU 2016-02 will have on its consolidated financial statements. This update will be effective for fiscal years beginning after December 15, 2019, and interim periods within fiscal years beginning after December 15, 2020.  Early application is permitted. 
In March 2016, the FASB issued ASU 2016-08, Principal Versus Agent Considerations (Reporting Revenue Gross Versus Net).  ASU 2016-08 amends the principal-versus-agent implementation guidance and illustrations in the FASB's new revenue standard Revenue from Contracts with Customers (ASC Topic 606).  The Company is currently evaluating the impact of ASU 2016-08 on its consolidated financial statements.  This update will be effective for fiscal years beginning after December 15, 2018, and interim periods within annual reporting periods beginning after December 15, 2019. Earlier application is permitted only as of fiscal years beginning after December 15, 2016, including interim periods within that fiscal year, or fiscal years beginning after December 15, 2016, and interim periods within fiscal years beginning one year after the fiscal year in which an entity first applies the guidance in Update 2014-09.
In March 2016 the FASB issued ASU 2016-09, Improvements718): Improvement to Employee Share-BasedShare-based Payment Accounting.  ASU 2016-09 was issued as part of FASB’s initiative to reduce complexity in accounting standards. The areas for simplification in this update involve severalby the Financial Accounting Standards Board (FASB), which among other items, simplifies certain aspects of the accounting for employee share-based payment transactions includingto employees. The new standard particularly requires excess tax benefits and tax deficiencies to be recorded in the statements of income as a component of the provision for income taxes when stock awards vest or are settled. The effective date is January 1, 2017. Upon adoption, a cumulative effect of $10.0 million of this change has been recognized through retained earnings. The adoption of the standard also resulted in a current year tax consequences, classificationexpense of awards as either equity or liabilities,$0.8 million which previously would have been recognized in the current period in additional paid-in capital.





Accounting Pronouncements not yet adopted
In January 2017, the FASB issued ASU 2017-01, Business Combinations (Topic 805) ("ASU 2017-01") the purpose of which is to change the definition of a business to assist entities in evaluating when a set of transferred assets and classification on the statement of cash flows.activities is a business. This update will be effective for annual periods beginning after December 15, 2016,2017, including interim periods within those periods. The adoption of ASU 2017-01 is not expected to have a material impact on our financial position or results of operations.

In January 2017, the FASB issued ASU 2017-04 Goodwill and Other (Topic 350). ASU 2017-04 simplifies the subsequent measurement of goodwill and reduces the cost and complexity of evaluating goodwill for impairment. It eliminates the need for entities to calculate the implied fair value of goodwill by assigning the fair value of a reporting unit to all of its assets and liabilities as if that reporting unit had been acquired in a business combination. Under this amendment, an entity will perform its goodwill impairment test by comparing the fair value of a reporting unit with its carrying amount. An impairment charge is recognized for the amount by which the carrying value exceeds the reporting unit's fair value. This update will be effective for annual or any interim goodwill impairment tests in fiscal years beginning after December 15, 2019. The adoption of ASU 2017-04 is not expected to have a material impact on our financial position or results of operations.

In March 2017, FASB issued ASU 2017-07 Compensation-Retirements Benefits (Topic 715). ASU 2017-07 requires that an employer disaggregate the service cost component from the other components of net benefit cost. The amendments also provide explicit guidance on how to present the service cost component and the other components of net benefit cost in the income statement and allow only the service cost component of net benefit cost to be eligible for capitalization. The amendments in ASU 2017-07 improve the consistency, transparency, and usefulness of financial information to users that have communicated that the service cost component generally is analyzed differently from the other components of net benefit cost. This update will be effective for annual periods beginning after December 15, 2017, including interim periods within those annual periods. Early adoption is permittedThe amendments in any interim or annual period.

In April 2016ASU 2017-07 should be applied retrospectively for the FASB issued ASU 2016-10, Identifying Performance Obligationspresentation of the service cost component and Licensing.  ASU 2016-10 clarifies guidance related to identifying performance obligationsthe other components of net periodic pension cost and licensing implementation guidance containednet periodic post-retirement benefit cost in the new revenueincome statement and prospectively, on and after the effective date, for the capitalization of the service cost component of net periodic pension cost and net periodic post-retirement benefit in assets. We intend to adopt the standard Revenue from Contracts with Customers (ASC Topic 606).  The Company is currently evaluatingon the impact of ASU 2016-10 on its consolidated financial statements.  The effective date of January 1, 2018. The adoption of ASU 2016-102017-07 is the same as for requirementsnot expected to have a material impact on our financial position or results of ASC Topic 606.operations.

In May 2016 the FASB issued ASU 2016-11, Rescission of SEC Guidance Because of Accounting Standards Updates 2015-09 and 2014-06 Pursuant to Staff Announcements at the March 3, 2016 EITF Meeting (SEC Update). ASU 2016-11 rescinds certain SEC Staff Guidance relating to ASC topics 605 (Revenue Recognition), 932 (Extractive Activities - Oil and Gas), and 815 (Derivatives and Hedging). The ASU became effective immediately. The Company has evaluated the rescinded SEC Staff Guidance and determined it does not have an impact on the consolidated financial statements.

In May 2016 the FASB issued ASU 2016-12, Narrow Scope Improvements and Practical Expedients. ASU 2016 - 12 amends narrow aspects of the new revenue standard Revenue from Contracts with Customers (ASC Topic 606) including guidance on assessing collectability, presentation of sales taxes, noncash consideration, and completed contracts and contract modifications at transition. The Company is currently evaluating the impact of ASU 2016-12 on its consolidated financial statements.  The effective date of ASU 2016-12 is the same as for requirements of ASC Topic 606.

In June 2016, the FASB issued ASU 2016-13, Financial Instruments - Credit Losses (Topic 326) Measurement of Credit Losses on Financial Statements.  ASU 2016-13 amends the guidance on the impairment of financial instruments. Under the new guidance, an entity recognizes as an allowance its estimate of expected credit losses rather than incurred credit losses. In addition, this amendment broadens the information an entity must consider in developing its expected credit loss estimate including the use of forecasts in order to ensure more timely information is used to develop the estimate. The Company is currently evaluating the impact of ASU 2016-13 on its consolidated financial statements.  This update will be effective for fiscal years beginning after December 15, 2020, including interim periods within that fiscal year.

Note 2. Significant Events and Transactions of the Period

Amendment on Group Revolving Credit Facility agreement
Changes inIn September 2015, Criteo S.A. entered into a Multicurrency Revolving Facility Agreement for general purposes of the scopeGroup including the funding of consolidationbusiness combinations. On March 29, 2017, this agreement was amended by, among other things, increasing the amount of facility from €250.0 million to €350.0 million and extending the term of the contract from 2020 to 2022.

Business combination

Monsieur Drive Acquisition

On May 31, 2016, we acquired all of the outstanding shares of Monsieur Drive S.A.S., a Paris-based company
building advertising products for the consumer packaged goods vertical. The total consideration paid was $5.1 million (€4.6 million) for the acquisition of the shares, financed by the available cash resources at the acquisition date (Note 6). This business combination will be accounted for under the acquisition method in accordance with ASC 805 – Business Combinations. The determination of the fair value of assets acquired and liabilities assumed is in progress and the impact of the transaction will be reflected in our consolidated financial statements as of December 31, 2016.

Consolidation scope

Creation of Criteo India Pvt Ltd (India)

This new subsidiary is 100% held and controlled by the Parent company. It is included in the Company’s consolidation scope as of June 30, 2016, but its contribution to the unaudited condensed consolidated financial statements is not material.







Note 3. Financial Instruments
Financial AssetsCredit Risk
The maximum exposure to credit risk at the end of each reported period is represented by the carrying amount of financial assets, and summarized in the following schedules disclosetable:
 December 31, 2016
 March 31, 2017
    
Cash and cash equivalents$270,317

$303,813
Trade receivables, net of allowance397,244

340,837
Other taxes52,942

44,834
Other current assets19,340

22,772
Non-current financial assets$17,029

$19,857
Total$756,872

$732,113
As of December 31, 2016 and March 31, 2017, no customer accounted for 10% or more of trade receivables.
We perform ongoing credit evaluations of our customers and do not require collateral. We maintain an allowance for estimated credit losses. During the twelve-month period ended December 31, 2016 and the three-month period ended March 31, 2017, our net change in allowance for doubtful accounts was $5.4 million and $1.5 million, respectively.
For our financial assets, categories for the presented periods:fair value approximates the carrying amount, given the nature of the financial assets and the maturity of the expected cash flows.
 December 31, 2015
 Carrying Value
 Loans and receivables
 
Assets designated at FVTPL (1)

 Fair value
 (in thousands)
Cash and cash equivalents$353,537
 $
 $353,537
 $353,537
Trade receivables, net of allowances261,581
 261,581
 
 261,581
Other taxes29,552
 29,552
 
 29,552
Other current assets16,030
 16,030
 
 16,030
Non-current financial assets17,184
 17,184
 
 17,184
Total$677,884
 $324,347
 $353,537
 $677,884
(1)
Fair value through profit or loss.
 June 30, 2016
 Carrying Value Loans and receivables 
Assets designated at FVTPL (1)
 Fair value
 (in thousands)
Cash and cash equivalents$377,407
 $
 $377,407
 $377,407
Trade receivables, net of allowances266,436
 266,436
 
 266,436
Other taxes39,527
 39,527
 
 39,527
Other current assets23,164
 23,013
 151
 23,164
Non-current financial assets17,010
 17,010
 
 17,010
Total$723,544
 $345,986
 $377,558
 $723,544
(1)
Fair value through profit or loss.
Financial Liabilities
 December 31, 2015
 Carrying Value Amortized Cost 
Liabilities designated at FVTPL (1)
 Fair value
 (in thousands)
Trade payables$246,382
 $246,382
 $
 $246,382
Other taxes30,463
 30,463
 
 30,463
Employee-related payables42,275
 42,275
 
 42,275
Other current liabilities15,531
 15,531
 
 15,531
Financial liabilities10,428
 9,876
 552
 10,428
Total$345,079
 $344,527
 $552
 $345,079
(1)
Fair value through profit or loss.

 June 30, 2016
 Carrying Value
 Amortized Cost
 
Liabilities designated at FVTPL (1)

 Fair value
 (in thousands)
Trade payables$240,757
 $240,757
 $
 $240,757
Other taxes33,880
 33,880
 
 33,880
Employee-related payables46,372
 46,372
 
 46,372
Other current liabilities21,531
 21,531
 
 21,531
Financial liabilities8,918
 8,918
 
 8,918
Total$351,458
 $351,458
 $
 $351,458
(1)
Fair value through profit or loss.
Fair Value Measurements
    
We measure the fair value of our cash equivalents, which include money market funds and interest bearing deposits, as level 1 and level 2 measurements because they are valued using quoted market prices and observable market data, respectively.
Financial assets or liabilities include derivative financial instruments used to manage our exposure to the risk of exchange rate fluctuations. These instruments are considered level 2 financial instruments as they are measured using valuation techniques based on observable market data.
The following tables provide information
Trade Receivables
Credit risk is defined as an unexpected loss in cash and earnings if the client is unable to pay its obligations in due time. We perform internal ongoing credit risk evaluations of our clients. When a possible risk exposure is identified, we require prepayments.
For each period presented, the aging of trade receivables and allowances for the assets and liabilities carried at fair valuepotential losses is as of December 31, 2015 and June 30, 2016:follows:
   Fair Value Measurements Using
 December 31, 2015
 Level 1
 Level 2
 Level 3
 (in thousands)
Money market funds$54,188
 $54,188
 $
 $
Interest-bearing bank deposits114,127
 
 114,127
 
Cash185,222
 185,222
 
 
Total assets measured at fair value$353,537
 $239,410
 $114,127
 $
        
Derivative instruments$552
 $
 $552
 $
Total liabilities measured at fair value$552
 $
 $552
 $
 December 31, 2016 March 31, 2017
 Gross value % Allowance % Gross value % Allowance %
 (in thousands)   (in thousands)   (in thousands)   (in thousands)  
                
Not yet due$265,600

65.0%
$

%
$232,460

65.5%
$(735)
5.6%
0 - 30 days92,163

22.5%
(49)
0.4%
70,289

19.9%
(360)
2.7%
31 - 60 days19,747

4.8%
(182)
1.6%
16,196

4.6%
(628)
4.7%
61 - 90 days6,055

1.5%
(191)
1.6%
8,022

2.3%
(380)
2.9%
> 90 days25,277

6.2%
(11,176)
96.4%
27,099

7.7%
(11,126)
84.2%
Total$408,842

100.0%
$(11,598)
100.0%
$354,066

100.0%
$(13,229)
100.1%
Financial Liabilities
 December 31, 2016
 Carrying Value Fair value
    
 (in thousands)
Trade payables$365,788
 $365,788
Other taxes44,831
 44,831
Employee-related payables55,874
 55,874
Other current liabilities30,221
 30,221
Financial liabilities85,580
 85,580
of which derivative financial instruments1,968
 1,968
Total$582,294
 $582,294
 March 31, 2017
 Carrying Value
 Fair value
    
 (in thousands)
Trade payables$295,602
 $295,602
Other taxes41,414
 41,414
Employee-related payables53,862
 53,862
Other current liabilities35,032
 35,032
Financial liabilities87,018
 87,018
of which derivative financial instruments4,186
 $4,186
Total$512,928
 $512,928

Cash and Cash equivalents
 Fair Value Measurement Using
 December 31, 2016 Level 1 Level 2 Level 3
 (in thousands)
Money market funds$31,688

$31,688

$

$
Interest-bearing bank deposits88,091



88,091


Cash and cash equivalents150,538

150,538




Total Cash and cash equivalents$270,317
 $182,226
 $88,091
 $

   Fair Value Measurements Using
 June 30, 2016
 Level 1
 Level 2
 Level 3
 (in thousands)
Money market funds$84,008
 $84,008
 $
 $
Interest-bearing bank deposits132,825
 
 132,825
 
Cash160,574
 160,574
 
 
Derivative instruments151
 
 151
 
Total assets measured at fair value$377,558
 $244,582
 $132,976
 $
 Fair Value Measurement Using
 March 31, 2017 Level 1 Level 2 Level 3
 (in thousands)
Money market funds$

$

$

$
Interest-bearing bank deposits87,377



87,377


Cash and cash equivalents216,436

216,436




Total Cash and cash equivalents$303,813
 $216,436
 $87,377
 $

The short-term investments included investments in money market funds and interest–bearing bank deposits which met ASC 230—Statement of Cash flows criteria: short-term, highly liquid investments, for which the risks of changes in value are considered to be insignificant.



Note 4. Trade Receivables
The following table shows the breakdown in trade receivables net book value for the presented periods:
December 31, 2016
 March 31, 2017
December 31, 2015
 June 30, 2016
   
(in thousands)(in thousands)
Trade accounts receivables$267,845
 $276,574
$408,842
 $354,066
(Less) Allowance for doubtful accounts(6,264) (10,138)(11,598) (13,229)
Net book value at end of period$261,581
 $266,436
$397,244
 $340,837
Changes in allowance for doubtful accounts are summarized below:
2016

2017
2015
 2016
   
(in thousands)(in thousands)
Balance at January 1$(3,930) $(6,264)$(6,264) $(11,598)
Allowance for doubtful accounts(1,363) (4,652)(906) (3,686)
Reversal of provision159
 806
366
 2,142
Change in consolidation scope(135) 
Currency translation adjustment208
 (28)(147) (87)
Balance at June 30$(5,061) $(10,138)
Balance at March 31$(6,951) $(13,229)
The change in allowance for doubtful accounts for the first quarter of 2017 related mainly to increased business with categories of clients associated with a higher credit risk.

Note 5. Other Current Assets
The following table shows the breakdown in other current assets net book value for the presented periods:
December 31, 2016
 March 31, 2017
December 31, 2015
 June 30, 2016
   
(in thousands)(in thousands)
Prepayments to suppliers$2,774
 $7,122
$2,439

$4,114
Employee-related receivables94
 153
Other debtors3,263

2,816
Prepaid expenses9,475
 12,296
13,638

15,842
Other debtors3,687
 3,442
Derivative instruments
 151
Gross book value at end of period16,030
 23,164
19,340

22,772
(Less) Allowance for doubtful accounts
 
Net book value at end of period$16,030
 $23,164
$19,340

$22,772
Prepaid expenses mainly consist of office rental advance payments.rentals.

Note 6. Intangible assets and Goodwill
Intangible assets
There have been no significantThe main changes in intangible assets since December 31, 2015. 2016 relate to purchase accounting adjustments to technology and customer relationships regarding HookLogic, which were identified as intangible assets further to the preliminary purchase price allocation. A change in this preliminary valuation may also impact the income tax related accounts. The amounts shown below may change in the near term as management continues to assess the fair value of acquired assets and liabilities within the twelve-month purchase price allocation period.
 December 31, 2016 March 31, 2017
        
 
Weighted-Average Useful Lives
(Years)
 
Amounts recognized as of Acquisition Date
(in millions)
 
Weighted-Average Useful Lives
(Years)
 
Amounts recognized as of Acquisition Date
(in millions)
    Technology3-5 years 24.4
 3 years 15.3
    Customer relationships5-9 years $60.0
 9 years $77.7
Total identifiable intangible assets acquired  $84.4
   $93.0

In addition, no triggering events have occurred which would indicate impairment in the balance of either intangible assets or goodwill.assets.
The estimated amortization expense related to intangible assets for the next five years and thereafter is as follows:
Software
 Technology and customer relationships
 Total
Software
 Technology and customer relationships
 Total
Remainder of 2016$2,088
 $1,656
 $3,744
20173,765
 2,253
 6,018
From April 1, to December 31, 2017$4,436
 $12,207
 $16,643
20183,157
 1,950
 5,107
5,246
 16,122
 21,368
20191,486
 244
 1,730
3,091
 14,148
 17,239
2020571
 
 571
1,278
 8,628
 9,906
2021389
 8,628
 9,017
Thereafter
 
 

 33,789
 33,789
Total$11,067
 $6,103
 $17,170
$14,440
 $93,522
 $107,962


Note 7. Goodwill
On May
 Goodwill
 (in thousands)
Balance at January 1, 2017209,418
Additions to goodwill22,327
Currency translation adjustment393
Balance at March 31, 2017$232,138
The main changes in goodwill since December 31, 2016 we acquired allrelate to purchase accounting adjustments to intangible assets regarding HookLogic, further to the preliminary purchase price allocation (note 6).
In addition, no triggering events have occurred which would indicate impairment in the balance of the outstanding shares of Monsieur Drive S.A.S., a Paris-based company building advertising products for the consumer packaged goods vertical. The total consideration paid was $5.1 million (€4.6 million) for the acquisition of the shares, financed by the available cash resources at the acquisition date. This business combination will be accounted for under the acquisition method in accordance with ASC 805 – Business Combinations. The determination of the fair value of assets acquired and liabilities assumed is in progress and the impact of the transaction will be reflected in our consolidated financial statements as of December 31, 2016. The preliminary goodwill as of June 30, 2016 is $5.0 million (€4.5 million). Acquisition costs amounting to $0.1 million (€0.1 million) were fully expensed as incurred.

goodwill.
Note 7.8. Other Current Liabilities
Other current liabilities are presented in the following table:
December 31,
2016

 March 31,
2017

December 31, 2015
 June 30,
2016

   
(in thousands)(in thousands)
Clients' prepayments$6,244
 $7,604
$9,176

$12,816
Accounts payable relating to capital expenditures8,037
 12,787
15,484

10,657
Other creditors1,091
 836
$2,440

$10,232
Deferred revenue159
 304
$3,121

$1,327
Total$15,531
 $21,531
$30,221

$35,032

Note 8.9. Financial Liabilities
The changes in current and non-current financial liabilities during the period ended June 30,March 31, 2016 are illustrated in the following schedules:
As of January 1, 2017
 New borrowings
 Repayments
 Change in scope
 
Other (1)

 Currency translation adjustment
 As of March 31, 2017
As of January 1, 2016
 New borrowings
 Repayments
 Change in scope
 
Other (1)

 Currency translation adjustment
 As of June 30, 2016
             
(in thousands)(in thousands)
Borrowings$5,973
 $3,197
 $(3,979) $
 $432
 $(61) $5,562
$5,524
 $
 $(2,053) $
 $76,546
 $52
 $80,069
Financial liabilities relating to finance leases23
 
 (24) 
 
 1
 
Other financial liabilities608
 
 (171) 
 
 12
 449
477
 
 (241) 
 (96) 3
 143
Derivative instruments552
 
 
 
 (567) 15
 
1,968
 
 
 
 2,181
 37
 4,186
Current portion7,156

3,197

(4,174)


(135)
(33)
6,011
7,969
 
 (2,294) 
 78,631
 92
 84,398
Borrowings3,272
 
 
 
 (432) 67
 2,907
77,397
 
 
 
 (76,546) 1,096
 1,947
Financial liabilities relating to finance leases
 
 
 
 
 
 
Other financial liabilities
 
 
 
 
 
 
214
 360
 
 
 99
 
 673
Non current portion3,272
 
 
 
 (432) 67
 2,907
77,611
 360
 
 
 (76,447) 1,096
 2,620
Borrowings9,245
 3,197
 (3,979) 
 
 6
 8,469
82,921
 
 (2,053) 
 
 1,148
 82,016
Financial liabilities relating to finance leases23
 
 (24) 
 
 1
 
Other financial liabilities608
 
 (171) 
 
 12
 449
691
 360
 (241) 
 3
 3
 816
Derivative instruments552
 
 
 
 (567) 15
 
1,968
 
 
 
 2,181
 37
 4,186
Total$10,428
 $3,197
 $(4,174) $
 $(567) $34
 $8,918
$85,580
 $360
 $(2,294) $
 $2,184
 $1,188
 $87,018
 (1) Includes reclassification from non-current to current portion based on maturity of the financial liabilities.
Borrowings are financial liabilities at amortized cost and are measured using level 2 fair value measurements.
We are party to several loan agreements and revolving credit facilities, or RCF, with Le Credit Lyonnais, or LCL, Bpifrance Financement (French Public Investment Bank), HSBC as well as with a bank syndicate composed of Natixis (coordinator and documentation agent), LCL (facility agent), HSBC France, Société Générale Corporate & Investment Banking and BNP Paribas (each acting individually as bookrunners and mandated lead arrangers).
There have been nothird-party financial institutions. The only changes in the terms of our loan agreement and other financial liabilities, including maturity and allocation by currency, from what was disclosed in Note 14 to the consolidated financial statements included in the Company's Annual Report on Form 10-K for the year ended December 31, 2015.2016 are the amendment to the revolving credit facility entered into in September 2015, which, among other things, increased the facility amount from €250.0 million to €350.0 million and the amendment of the HSBC Chinese RCF which increased the facility amount from RMB 40.0 million to RMB 50.0 million



Note 9. Equity awards compensation expense10. Share-Based Compensation
The Boardboard of Directorsdirectors has been authorized by the general meeting of the shareholders to grant employee warrants (Bons de Souscription de Parts de Créateur d’Entreprise or "BSPCEs"), share options (Options de Souscription d'Actions or "OSAs"), free shares/restricted share units ("RSUs") and non-employee warrants (Bons de Souscription d'Actions or "BSAs").
During the six months ended June 30, 2016,first quarter of 2017, there were four grants of RSUs andwas one grant of OSAsRSUs under the Employee Share Option Plan 89 and one grant of BSAs under the Plan E,F, as defined in Note 19 to our audited consolidated financial statements included in our Annual Report on Form 10-K for the year ended December 31, 2015:
2016. On January 29, 2016, 33,010 RSUs were granted to senior management subject to achievement of internal performance objectives and continued employment. Based on the assumptions known as of June 30, 2016, we determined share-based compensation expense by applying a probability ratio on performance objectives completion.
On February 25, 2016, 181,885 RSUs were granted to Criteo employees subject to continued employment.
On April 20, 2016, 140,135March 1, 2017, 231,460 RSUs were granted to Criteo employees subject to continued employment and 9,10010,825 BSAs were granted to a board member subject to continued engagement on the board of directors.
On June 28, 2016, 1,075,827 RSUs and 429,043 OSAs were granted to Criteo employees subject to continued employment.
There have been no changes in the vesting and method of valuation of the BSPCEs, OSAs, RSUs, or BSAs from what was disclosed in Note 19 to the consolidated financial statements included in the Company's Annual Report on Form 10-K for the year ended December 31, 2015,2016, filed with the SEC on February 29, 2016.

March 1, 2017.
Change in Number of BSPCE / OSA / RSU / BSPCE/OSA/RSU/BSA
OSA/BSPCE
 RSU
 BSA
 Total
OSA/BSPCE
 RSU
 BSA
 Total
Balance at January 1, 20166,547,854
 1,095,585
 154,910
 7,798,349
Balance at January 1, 20174,960,092
 3,243,279
 188,125
 8,391,496
Granted429,043
 1,430,857
 9,100
 1,869,000

 231,460
 10,825
 242,285
Exercised(1,055,982) 
 (12,000) (1,067,982)(671,993) 
 (15,440) (687,433)
Forfeited(315,788) (83,026) (2,440) (401,254)(44,597) (76,377) 
 (120,974)
Expired
 
 
 

 
 
 
Balance at June 30, 20165,605,127
 2,443,416
 149,570
 8,198,113
Balance at March 31, 20174,243,502
 3,398,362
 183,510
 7,825,374
Breakdown of the Closing Balance
OSA/BSPCE
 RSU
 BSA
OSA/BSPCE
 RSU
 BSA
Number outstanding5,605,127
 2,443,416
 149,570
4,243,502
 3,398,362
 183,510
Weighted-average exercise price23.36
 NA
 14.96
24.67
 NA
 19.68
Number exercisable2,442,449
 NA
 110,567
2,326,206
 10,460
 112,435
Weighted-average exercise price14.92
 NA
 10.03
18.69
 NA
 11.76
Weighted-average remaining contractual life of options outstanding, in years7.7
 NA
 7.1
7.20
 NA
 7.13

Equity awards compensation expenseReconciliation with the Consolidated Statements of Income
 Three Months Ended
 June 30, 2015 June 30, 2016
 (in thousands)
 R&D
 S&O
 G&A
 Total
 R&D
 S&O
 G&A
 Total
RSUs$
 $
 $
 $
 $(1,459) $(1,816) $(1,184) $(4,459)
Share options / BSPCE(1,162) (2,903) (1,182) (5,247) (720) (672) (1,382) (2,774)
Total share-based compensation(1,162) (2,903) (1,182) (5,247) (2,179) (2,488) (2,566) (7,233)
BSAs
 
 (78) (78) 
 
 (462) (462)
Total equity awards compensation expense$(1,162) $(2,903) $(1,260) $(5,325) $(2,179) $(2,488)
$(3,028) $(7,695)

Three Months Ended
Six Months EndedMarch 31, 2016 March 31, 2017
June 30, 2015 June 30, 2016               
(in thousands)(in thousands)
R&D
 S&O
 G&A
 Total
 R&D
 S&O
 G&A
 Total
R&D
 S&O
 G&A
 Total
 R&D
 S&O
 G&A
 Total
RSUs$
 $
 $
 $
 $(2,715) $(3,484) $(2,284) $(8,483)$(1,256) $(1,668) $(1,101) $(4,025) $(3,472) $(6,260) $(2,728) $(12,460)
Share options / BSPCE(2,640) (6,357) (2,547) (11,544) (1,866) (2,394) (2,771) (7,031)(1,146) (1,722) (1,388) (4,256) (444) (450) (1,229) (2,123)
Total share-based compensation(2,640) (6,357) (2,547) (11,544) (4,581) (5,878) (5,055) (15,514)(2,402) (3,390) (2,489) (8,281) (3,916) (6,710) (3,957) (14,583)
BSAs
 
 (98) (98) 
 
 (551) (551)
 
 (89) (89) 
 
 (357) (357)
Total equity awards compensation expense$(2,640) $(6,357) $(2,645) $(11,642) $(4,581) $(5,878) $(5,606) $(16,065)$(2,402) $(3,390) $(2,578) $(8,370) $(3,916) $(6,710)
$(4,314) $(14,940)

Note 10.11. Financial Income and Expenses
The condensed consolidated statements of income line item “Financial income (expense)” can be broken down as follows:
Three Months Ended
Three Months EndedMarch 31,
2016

 March 31,
2017

June 30,
2015

 June 30,
2016

   
(in thousands)(in thousands)
Financial income from cash equivalents$391
 $482
$388
 $248
Interest and fees(476) (757)
Interest on debt(289) (612)(270)
(568)
Fees(206)
(189)
Foreign exchange gain (loss)(2,654) 41
$(1,216) $(1,808)
Other financial expense6
 (5)(13) (16)
Total financial income (expense)$(2,546) $(94)$(1,317) $(2,333)

The $0.1$2.3 million financial expense for(expense) is driven by the three month period ended June 30, 2016 was mainly theinterest accrued as a result of a neutral impact of foreign exchange reevaluations and related hedging, partially offset by the recognition of the fees related todrawing on the revolving credit facility contractedentered into in September 2015.2015 and the hedging cost related to an intra-group position between Criteo S.A. and its U.S. subsidiary, both in the context of the funding of HookLogic acquisition in November 2016. The $2.5$1.3 million financial expense for the three months ended June 30, 2015 included the reevaluation and related hedging of the remaining proceeds from our initial public offering. As of June 30, 2016, the main positions bearing a risk of foreign currency are centralized at the Parent company level and hedged using foreign currency swaps and forward purchases or sales of foreign currencies.



 Six Months Ended
 June 30,
2015

 June 30,
2016

 (in thousands)
Financial income from cash equivalents$942
 $870
Interest on debt(459) (1,088)
Foreign exchange gain (loss)1,036
 (1,175)
Other financial expense(145) (19)
Total financial income (expense)$1,374
 $(1,412)

The $1.4 million financial expense for the six months ended June 30,March 31, 2016 was mainly a result of the recognition of negative impact of foreign exchange reevaluations and related hedging negative foreign recorded during the first quarter, together with the fees related to the revolving credit facility contracted in September 2015. The $1.4 million financial income for the six months ended June 30, 2015 included thepositive reevaluation and related hedgingweakening of the remaining proceeds from our initial public offering. AsBrazilian Real which resulted in losses on intra-group positions denominated in this currency. At the end of June 30, 2016,March 2017, the main positions bearing a risk of foreign currency risk are centralized at the Parent company level and hedged using foreign currency swaps and forward purchases or sales of foreign currencies.








Note 11.12. Income Taxes
Breakdown of Income Taxes
The condensed consolidated statements of income line item “Provision for income taxes” can be broken down as follows:

 Three Months Ended
 June 30,
2015

 June 30,
2016

 (in thousands)
Current income tax$(3,565) $(7,735)
France(1,347) (5,050)
International(2,218) (2,685)
Net change in deferred taxes2,200
 3,285
France980
 3,001
International1,220
 284
Provision for income taxes$(1,365) $(4,450)

Three Months Ended
Six Months EndedMarch 31,
2016

 March 31,
2017

June 30,
2015

 June 30,
2016

   
(in thousands)(in thousands)
Current income tax$(10,678) $(16,818)$(9,082) $(11,071)
France(5,934) (8,172)(3,121) (4,572)
International(4,744) (8,646)(5,961) (6,499)
Net change in deferred taxes2,170
 4,424
1,138
 6,870
France949
 4,216
1,216
 601
International1,221
 208
(78) 6,269
Provision for income taxes$(8,508) $(12,394)$(7,944) $(4,201)
Our tax provision for interim periods is determined using an estimate of our annual effective tax rate (“AETR”)., adjusted for discrete items arising in that quarter. To calculate our estimated AETR, we estimate our income before taxes and the related tax expense or benefit for the full fiscal year (total of expected current and deferred tax provisions), excluding the effect of significant unusual or infrequently occurring items or comprehensive income items not recognized in the statement of income. Each quarter, we update our estimate of the annual effective tax rate, and if our estimated annual tax rate changes, we make a cumulative adjustment in that quarter. Our quarterly tax provision, and our quarterly estimate of our annual effective tax rate, are subject to significant volatility due to several factors including our ability to accurately predict our income (loss) before provision for income taxes in multiple jurisdictions and the changes in foreign exchange rates. Our effective tax rate in the future will depend on the portion of our profits earned within and outside of France.
For the three months ended March 31, 2016 and 2017, we utilized an annual estimated tax rate of 30% and 29% respectively to calculate the provision for income taxes. The effective tax rate was 30% and 22% for the first quarter 2016 and 2017, respectively. The effective tax rate for three months ended March 31, 2017 decreased compared to the same period in 2016, primarily due to the tax impact of discrete items such as share-based compensation in the United States.

Current tax assets and liabilities
The total amount of current tax assets consists mainly of prepayments of income taxes by Criteo do Brasil LTDA and withholding taxes accountable to future income taxes of Criteo Corp.B.V. The current tax liabilities refers mainly to the net corporate tax payables of Criteo S.A., Criteo BVSrl, and Criteo KK.

Note 12.13. Earnings Per Share
Basic Earnings Per Share
We calculate basic earnings per share by dividing the net income for the period attributable to shareholders of the Parent by the weighted average number of shares outstanding.
Three Months Ended Six Months EndedThree Months Ended
June 30,
 2015

 
June 30,
2016

 June 30, 2015
 June 30, 2016
March 31, 2016
 March 31, 2017
          
(in thousands, except share and per share data)(in thousands, except share and per share data)
          
Net income attributable to shareholders of Criteo S.A.$3,540
 $12,200
 $16,522
 $29,330
$17,131
 $12,442
Weighted average number of shares outstanding61,719,367
 63,246,785
 61,448,678
 62,928,221
62,610,013
 64,189,194
Basic earnings per share$0.06
 $0.19
 $0.27
 $0.47
$0.27
 $0.19
Diluted Earnings Per Share
We calculate diluted earnings per share by dividing the net income attributable to shareholders of the Parent by the weighted average number of shares outstanding plus any potentially dilutive shares not yet issued from share-based compensation plans (see note 9)Note 10). There were no other potentially dilutive instruments outstanding as of June 30, 2015March 31, 2016 and 2016.2017. Consequently all potential dilutive effects from shares are considered.
For each period presented, a contract to issue a certain number of shares (i.e. share option, non-employee warrant ("BSA"), restricted share unit ("RSU") or non-employee warrant ("BSPCE") is assessed as potentially dilutive if it is “in the money” (i.e., the exercise or settlement price is lower than the average market price).
Three Months Ended Six Months EndedThree Months Ended
June 30,
2015

 
June 30,
2016

 June 30, 2015
 June 30, 2016
March 31, 2016
 March 31, 2017
          
(in thousands, except share and per share data)(in thousands, except share and per share data)
          
Net income attributable to shareholders of Criteo S.A.$3,540
 $12,200
 $16,522
 $29,330
$17,131
 $12,442
Weighted average number of shares outstanding of Criteo S.A.61,719,367
 63,246,785
 61,448,678
 62,928,221
62,610,013
 64,189,194
Dilutive effect of :          
Restricted share units ("RSUs")
 189,980
 
 94,990
Share options and employee warrants ("BSPCEs")3,423,409
 2,104,298
 3,422,392
 2,124,592
Non-employees warrants ("BSAs")136,835
 84,034
 141,617
 85,135
Restricted share awards

1,277,928
Share options and BSPCE2,144,884

1,722,009
Share warrants86,237

93,881
Weighted average number of shares outstanding used to determine diluted earnings per share65,279,611
 65,625,097
 65,012,687
 65,232,938
64,841,134

67,283,012
Diluted earnings per share$0.05
 $0.19
 $0.25
 $0.45
$0.26

$0.18

The weighted average number of securities that were anti-dilutive for diluted EPS for the periods presented but which could potentially dilute EPS in the future are as follows:

 Three Months Ended Six Months Ended
 
June 30,
 2015

 
June 30,
2016

 June 30, 2015
 June 30, 2016
        
        Restricted share units ("RSUs")
 134,112
 
 502,511
        Share options and employee warants ("BSPCEs")1,069,738
 824,858
 749,032
 412,429
Non-employees warrants ("BSAs")25,630
 
 12,815
 
Weighted average number of anti-dilutive securities excluded from diluted earnings per share1,095,368
 958,970
 761,847
 914,940
 Three Months Ended
 March 31, 2016
 March 31, 2017
    
Restricted share awards1,038,691
 229,730
Share options and BSPCE
 442,910
Share warrants
 
Weighted average number of anti-dilutive securities excluded from diluted earnings per share1,038,691
 672,640

Note 13.14. Commitments and contingencies
Commitments
Leases
We are party to various operating lease agreements mainly related to our offices as well as hosting services. Certain of these arrangements have free rent periods or escalating rent payment provisions, and we recognize rent expense under such arrangements on a straight-line basis.
Operating lease expenses relating to our offices totaled $6.7$7.4 million and $7.6$8.8 million for the three monththree-month period ended June 30, 2015March 31, 2016 and 2016, respectively, and $11.62017, respectively.
Operating lease expenses relating to hosting costs totaled $9.3 million and $15.0$13.9 million for the six monththree-month period ended June 30, 2015March 31, 2016 and 2016, respectively. Hosting costs totaled $7.1 million and $10.5 million for the three month period ended June 30, 2015 and 2016, respectively and $13.6 million and $19.8 million for the six month period ended June 30, 2015 and 2016,2017, respectively.

Revolving Credit Facilities, Credit Line Facilities and Bank Overdrafts     
As mentioned in Note 8,9, we are party to various credit facilities, shorttwo RCFs including one with HSBC for which we can draw up to RMB 50.0 million ($7.3 million) and one with a syndicate of banks which allow us to draw up to €350.0 million ($374.2 million), further to the amendment signed in March 2017 increasing the facility amount from €250.0 million to €350.0 million and extending the term credit lines, and overdraft facilities.of the contract from 2020 to 2022. As of June 30, 2016, an additionalMarch 31, 2017, RMB 5.025.0 million ($0.73.6 million), and $75.0 million, respectively, had been drawn by Criteo China, our wholly owned subsidiary, on the RMB 40.0 million ($6.0 million)revolving loan facility with HSBC China, increasing the total amount drawn from RMB 25.0 million ($3.8 million) as of December 31, 2015 to RMB 30.0 million ($4.5 million) as of June 30, 2016. Other than this draw, there have been no significant changes in the terms, conditions, or the amounts drawn on these facilities since December 31, 2015.RCFs.
All of these credit facilities are unsecured and contain customary events of default but do not contain any affirmative, financial or negative covenants, with the exception of the €250.0€350.0 million ($277.6374.2 million) revolving credit facility disclosed in note 2 to our consolidated financial statements for the year ended December 31, 2015RCF which contains covenants, including compliance with a total net debt to adjusted EBITDA ratio and restrictions on incurring additional indebtedness. At June 30, 2016,March 31, 2017, we were in compliance with the required leverage ratio.


Contingencies
Changes in provisions during the presented periods are summarized below:
Provision for employee related litigation
Provision for tax related litigation
Other provisions
Total
Provision for employee-related litigation
 Other provisions
 Total
(in thousands)(in thousands)
Balance at January 1, 2016$236
$44
$388
$668
Balance at January 1, 2017$485
 $169
 $654
Charges444


444
12
 516
 528
Provision used(405)
(40)(445)(197) 
 (197)
Provision released not used
(44)(345)(389)(16) 
 (16)
Change in consolidation scope



Currency translation adjustments8

(3)5
6
 5
 11
Other



Balance at June 30, 2016$283
$
$
$283
Balance at March 31, 2017$290
 $690
 $980
- of which current283


283
290
 690
 980
- of which non-current



The amount of the provisions represent management’s best estimate of the future outflow. As of June 30, 2016,March 31, 2017, provisions are mainly in relation to employee related litigations.

employee-related litigations and business and operating risks.

Note 14.15. Breakdown of Revenue and Non-Current Assets by Geographical Areas
The Company operates in the following three geographical markets:
Americas (North and South America);
EMEA (Europe, Middle-East and Africa); and
Asia-Pacific.
The following tables disclose our consolidated revenue for each geographical area for each of the reported periods. Revenue by geographical area is based on the location of advertisers’ campaigns.
 Americas
 EMEA
 Asia-Pacific
 Total
For the three months ended:(in thousands)
June 30, 2015$110,872
 $126,807
 $61,627
 $299,306
June 30, 2016$156,522
 $153,899
 $96,780
 $407,201
 Americas
 EMEA
 Asia-Pacific
 Total
For the three months ended:(in thousands)
        
March 31, 2016$147,174

$159,405

$94,674

$401,253
March 31, 2017$208,013

$189,092

$119,562

$516,667
Revenue generated in France amounted to $27.3$32.5 million and $30.9$37.5 million for the three months ended June 30, 2015March 31, 2016 and 2016, respectively.
 Americas
 EMEA
 Asia-Pacific
 Total
For the six months ended:(in thousands)
        
June 30, 2015$211,496
 $259,015
 $122,967
 $593,478
June 30, 2016$303,695
 $313,305
 $191,454
 $808,454
Revenue generated in France amounted to $57.9 million and $63.4 million for the six months ended June 30, 2015 and 2016,2017, respectively.
Revenue generated in other significant countries where we operate is presented in the following table:
 Three Months Ended Six Months Ended
 June 30, 2015
 June 30, 2016
 2015
 2016
 (in thousands)
Americas       
United States$90,346
 $134,351
 $171,007
 $261,264
EMEA       
Germany$25,161
 $30,891
 $53,607
 $64,586
United Kingdom$26,331
 $27,230
 $52,274
 $55,739
Asia-Pacific       
Japan$42,255
 $66,590
 $86,762
 $132,564
As of June 30, 2015 and 2016, our largest client represented 2.0% and 2.3%, respectively, of our consolidated revenue.

  Three Months Ended
  March 31, 2016
 March 31, 2017
  
Americas    
United States $126,913
 $179,663
EMEA    
Germany $33,696
 $42,614
United Kingdom $28,509
 $28,197
Asia-Pacific    
Japan $65,973
 $85,310
Other Information
For each reported period, non-current assets (corresponding to the net book value of tangible and intangible assets) are presented in the table below. The geographical information results from the locations of legal entities.
     Of which
     Of which  
 Holding
 Americas
 United States
 Europe
 Asia-Pacific
 Japan
 Total
(in thousands)
              
December 31, 2015$48,160
 $24,437
 $23,332
 $8,847
 $17,508
 $7,807
 $98,952
June 30, 2016$48,893
 $26,219
 $25,170
 $7,601
 $31,693
 $10,619
 $114,406
     Of which
     Of which
  
 Holding
 Americas
 United States
 EMEA
 Asia-Pacific
 Japan
 Total
(in thousands)
              
December 31, 2016$55,052
 $123,308
 $42,474
 $7,132
 $26,033
 $8,965
 $211,525
March 31, 2017$58,670
 $134,705
 $133,969
 $7,150
 $22,852
 $7,897
 $223,377

Note 15.16. Related Parties
There were no significant related-party transactions during the period nor any evolutionchange in the nature of the transactions as described in Note 24 to the consolidated financial statements included in the Company's Annual Report on Form 10-K for the fiscal year ended December 31, 2015.2016.
 
Note 16.17. Subsequent Events
The Company evaluated all other subsequent events that occurred after June 30, 2016March 31, 2017 through the date of issuance of the unaudited condensed consolidated financial statements and determined that therestatements. On April 29, 2017, the Company repaid the outstanding balance of the financial liability related to the RCF contracted in September 2015 ($75 million).There are no other significant events that require adjustments or disclosure.

Item 2. Management’s Discussion and Analysis of Financial Condition and Results of Operations.

The following discussion should be read in conjunction with the unaudited condensed consolidated financial statements and related notes thereto included elsewhere in this Quarterly Report on Form 10-Q and the audited consolidated financial statements and related notes thereto included in our Annual Report on Form 10-K for the year ended December 31, 2015,2016, filed with the Securities and Exchange Commission, or "SEC," on February 29, 2016.March 1, 2017.

Critical Accounting Policies and Estimates

There have been no material changes to our critical accounting policies and estimates from the information provided in Item 2, "Management's Discussion and Analysis of Financial Condition and Results of Operations," included in our Annual Report filed on Form 10-K for the year ended December 31, 2015.2016.

Recently Issued Pronouncements

See "Recently Issued Accounting Standards" under Note 1, "Summary of Significant Accounting Policies," of the Notes to Unaudited Condensed Consolidated Financial Statements for a discussion of certain accounting standards that have been issued during 2016.2017.

Use of Non-GAAP Financial Measures

This Form 10-Q includes the following financial measures defined as non-GAAP financial measures by the SEC: Revenue ex-TAC, Adjusted EBITDA, and Adjusted Net Income.Income and non-GAAP operating expenses. These measures are not calculated in accordance with U.S. GAAP.

Revenue ex-TAC is our revenue excluding Traffic Acquisition Costs (“TAC”("TAC") generated over the applicable measurement period and Revenue ex-TAC by Region reflects our Revenue ex-TAC by our core geographies. Revenue ex-TAC, and Revenue ex-TAC by Region and Revenue ex-TAC margin are key measures used by our management and board of directors to evaluate our operating performance, generate future operating plans and make strategic decisions regarding the allocation of capital. In particular, we believe that the elimination of TAC from revenue can provide a useful measure for period-to-period comparisons of our core business and across our core geographies. Accordingly we believe that Revenue ex-TAC, Revenue ex-TAC by Region and Revenue ex-TAC margin provide useful information to investors and the market generally in understanding and evaluating our operating results in the same manner as our management and board of directors.

Adjusted EBITDA is our consolidated earnings before financial income (expense), income taxes, depreciation and amortization, adjusted to eliminate the impact of equity awards compensation expense, pension service costs, acquisition-related costs and deferred price consideration. Adjusted EBITDA is a key measure used by our management and board of directors to understand and evaluate our core operating performance and trends, to prepare and approve our annual budget and to develop short‑ and long-term operational plans. In particular, we believe that by eliminating equity awards compensation expense, pension service costs, acquisition-related costs and deferred price consideration, Adjusted EBITDA can provide a useful measuremeasures for period-to-period comparisons of our core business. Accordingly, we believe that Adjusted EBITDA provides useful information to investors and the market generally in understanding and evaluating our results of operations in the same manner as our management and board of directors.

Adjusted Net Income is our net income adjusted to eliminate the impact of equity awards compensation expense, amortization of acquisition-related intangible assets, acquisition-related costs and deferred price consideration, and the tax impact of these adjustments. Adjusted Net Income is aand Adjusted Net Income per diluted share are key measuremeasures used by our management and board of directors to evaluate operating performance, generate future operating plans and make strategic decisions regarding the allocation of capital. In particular, we believe that by eliminating equity awards compensation expense, amortization of acquisition-related intangible assets, acquisition-related costs and deferred price consideration and the tax impact of these adjustments, Adjusted Net Income and Adjusted Net Income per diluted share can provide a useful measuremeasures for period-to-period comparisons of our core business. Accordingly, we believe that Adjusted Net Income providesand Adjusted Net Income per diluted share provide useful information to investors and the market generally in understanding and evaluating our results of operations in the same manner as our management and board of directors.


Please refer to the supplemental financial tables provided for a reconciliation of Revenue ex-TAC to Revenue,revenue, Adjusted EBITDA to net income, and Adjusted Net Income to net income in each case, the most comparable U.S. GAAP measurement. Our use of non-GAAP financial measures has limitations as an analytical tools,tool, and you should not consider them in isolation or as a substitute for analysis of our financial results as reported under U.S. GAAP. Some of these limitations are: (1) other companies, including companies in our industry which have similar business arrangements, may address the impact of TAC differently; and (2) other companies may report Revenue ex-TAC, Adjusted EBITDA, Adjusted Net Income, or similarly titled measures but calculate them differently or over different regions, which reduces their usefulness as comparative measures. Because of these and other limitations, you should consider these measures alongside our U.S. GAAP financial results, including revenue and net income.





Condensed Consolidated Statements of Income Data (Unaudited):Data:
 Three Months Ended
Three Months Ended Six Months Ended March 31, 2016
 March 31, 2017
June 30, 2015
 June 30, 2016
 June 30, 2015
 June 30, 2016
    
(in thousands, except share and per share data)
(in thousands,
except share and per share data)
(unaudited)
Revenue$299,306
 $407,201
 $593,478
 $808,454
 $401,253
 $516,667
           
Cost of revenue (2):
           
Traffic acquisition costs(177,239) (240,969) (353,127) (479,724) (238,755) (306,693)
Other cost of revenue(14,243) (20,279) (27,212) (38,618) (18,338) (27,155)
Gross profit107,824
 145,953
 213,139
 290,112
 144,160
 182,819
    
 
 
 
Operating expenses    
 
 
 
Research and development expenses (2)
(19,853) (30,235) (37,699) (57,396) (27,162) (39,521)
Sales and operations expenses (2)
(59,727) (69,225) (112,810) (133,698) (64,473) (90,730)
General and administrative expenses (2)
(20,404) (28,610) (37,950) (53,347) (24,737) (31,516)
Total operating expenses(99,984) (128,070) (188,459) (244,441) (116,372) (161,767)
Income from operations7,840
 17,883
 24,680
 45,671
 27,788
 21,052
Financial income (expense)(2,546) (94) 1,374
 (1,412) (1,317) (2,333)
Income before taxes5,294
 17,789
 26,054
 44,259
 26,471
 18,719
Provision for income taxes(1,365) (4,450) (8,508) (12,394) (7,944) (4,201)
Net income$3,929
 $13,339
 $17,546
 $31,865
 $18,527
 $14,518
Net income available to shareholders of Criteo S.A. (1)
$3,540
 $12,200
 $16,522
 $29,330
 $17,131
 $12,442
Net income available to shareholders of Criteo S.A. per share:           
Basic$0.06
 $0.19
 $0.27
 $0.47
 $0.27
 $0.19
Diluted$0.05
 $0.19
 $0.25
 $0.45
 $0.26
 $0.18
    
Weighted average shares outstanding used in computing per share amounts:           
Basic61,719,367
 63,246,785
 61,448,678
 62,928,221
 62,610,013
 64,189,194
Diluted65,279,611
 65,625,097
 65,012,687
 65,232,938
 64,841,134
 67,283,012
(1) For the three months ended June 30, 2015March 31, 2016 and June 30, 2016,March 31, 2017, this excludes $0.4$1.4 million and $1.1 million, respectively, and for the six months ended June 30, 2015 and June 30, 2016, this excludes $1.0 million and $2.5$2.1 million, respectively, of net income attributable to non-controlling interests held by Yahoo! Japan in our Japanese subsidiary Criteo KK.
(2) Cost of revenue and operating expenses include equity awards compensation expense, pension service costs, depreciation and amortization expense, acquisition-related costs and deferred price consideration as follows:









Detailed Information on Selected Items:
 Three Months Ended Six Months Ended
 June 30,
2015

 June 30,
2016

 June 30,
2015

 June 30,
2016

 (in thousands)
Equity award compensation expense       
Research and development$1,162
 $2,179
 $2,640
 $4,581
Sales and operations2,903
 2,488
 6,357
 5,878
General and administrative1,260
 3,028
 2,645
 5,606
Total equity awards compensation expense$5,325
 $7,695
 $11,642
 $16,065
        
Pension service costs       
Research and development$40
 $53
 $81
 $105
Sales and operations39
 35
 78
 69
General and administrative31
 43
 62
 86
Total pension service costs$110
 $131
 $221
 $260
        
Depreciation and amortization expense       
Cost of revenue$6,813
 $9,220
 $12,784
 $17,439
Research and development (a)
1,977
 1,457
 3,122
 3,465
Sales and operations1,112
 2,019
 2,104
 3,791
General and administrative376
 604
 697
 1,122
Total depreciation and amortization expense$10,278
 $13,300
 $18,707
 $25,817
        
Acquisition-related costs       
General and administrative
 148
 
 148
Total acquisition-related costs$
 $148
 $
 $148
        
Acquisition-related deferred price consideration       
Research and development115
 44
 224
 85
Total acquisition-related deferred price consideration$115
 $44
 $224
 $85
  Three Months Ended
  March 31, 2016
 March 31, 2017
 
(in thousands)
(unaudited)
Equity awards compensation expense    
Research and development expenses $2,402

$3,916
Sales and operations expenses 3,390

6,710
General and administrative expenses 2,578

4,314
Total equity awards compensation expense $8,370

$14,940
  


Pension service costs 




Research and development expenses 52

146
Sales and operations expenses 34

59
General and administrative expenses 43

85
Total pension service costs (a)
 $129

$290
  


Depreciation and amortization expense 


Cost of revenue 8,220

11,091
Research and development expenses (b)
 2,007

2,944
Sales and operations expenses (c)
 1,771

4,961
General and administrative expenses 518

1,171
Total depreciation and amortization expense $12,516

$20,167
  


Acquisition-related costs 


General and administrative expenses 

6
Total acquisition-related costs $

$6
  


Acquisition-related deferred price consideration 


Research and development expenses 40


Total acquisition-related deferred price consideration $40

$
(a) Effective January 1, 2012, actuarial gains and losses are recognized in other comprehensive income.
(b) Includes acquisition-related amortization of intangible assets of $1.7$1.4 million and $0.8$2.2 million for the three months ended June 30, 2015March 31, 2016 and June 30, 2016, respectively, and $2.6 million and $2.2March 31, 2017, respectively.
(c) Includes acquisition-related amortization of intangible assets of $2.5 million for the sixthree months ended June 30, 2015 and June 30, 2016, respectively.March 31, 2017.










Consolidated Statements of Financial Position Data (Unaudited):Data:
December 31,
2016

 March 31,
2017

December 31,
2015

 June 30,
2016

   
(in thousands)
(unaudited)
(in thousands)
(unaudited)
Cash and cash equivalents$353,537
 $377,407
$270,317
 $303,813
Total assets841,719
 915,416
1,211,186
 1,237,389
Trade receivables, net of allowances for doubtful accounts261,581
 266,436
397,244
 340,837
Total financial liabilities10,428
 8,918
85,580
 87,018
Total liabilities362,696
 363,710
601,309
 565,750
Total equity$479,023
 $551,706
$609,877
 $671,639
Other Financial and Operating Data (Unaudited):Data:
Three Months Ended
Three Months Ended Six Months EndedMarch 31,
2016

 March 31,
2017

June 30,
2015

 June 30,
2016

 June 30,
2015

 June 30,
2016

   
(in thousands, except number of clients)
(unaudited)
(in thousands)
(unaudited)
Number of clients8,564
 11,874
 8,564
 11,874
10,962
 15,423
Revenue ex-TAC (3)
$122,067
 $166,232
 $240,351
 $328,730
$162,498

$209,974
Adjusted net income (4)
$10,617
 $21,892
 $31,450
 $49,978
Adjusted Net Income (4)
$28,086

$30,821
Adjusted EBITDA (5)
$23,668
 $39,201
 $55,474
 $88,046
$48,843

$56,454
(3) We define Revenue ex-TAC (Traffic Acquisition Costs) as our revenue excluding traffic acquisition costs, or TAC, generated over the applicable measurement period. Revenue ex-TAC is not a measure calculated in accordance with U.S. GAAP. We have included Revenue ex-TAC in this Form 10-Q because it is a key measure used by our management and board of directors to evaluate operating performance, generate future operating plans and make strategic decisions regarding the allocation of capital. In particular, we believe that the elimination of TAC from revenue can provide a useful measure for period-to-period comparisons of our core business. Accordingly, we believe that Revenue ex-TAC provides useful information to investors and others in understanding and evaluating our results of operations in the same manner as our management and board of directors. Our use of Revenue ex-TAC has limitations as an analytical tool, and you should not consider it in isolation or as a substitute for analysis of our financial results as reported under U.S. GAAP. Some of these limitations are: (a) other companies, including companies in our industry which have similar business arrangements, may address the impact of TAC differently; (b) other companies may report Revenue ex-TAC or similarly titled measures but calculate them differently, which reduces their usefulness as a comparative measure. Because of these and other limitations, you should consider Revenue ex-TAC alongside our other U.S. GAAP financial results, including revenue. The following table presents a reconciliation of Revenue ex-TAC to revenue, the most directly comparable U.S. GAAP measure, for each of the periods indicated:
Three Months Ended
Three Months Ended Six Months EndedMarch 31,
2016

 March 31,
2017

June 30,
2015

 June 30,
2016

 June 30,
2015

 June 30,
2016

   
(in thousands)
(unaudited)
(in thousands)
(unaudited)
Revenue$299,306
 $407,201
 $593,478
 $808,454
$401,253
 $516,667
Adjustment:          
Traffic acquisition costs(177,239) (240,969) (353,127) (479,724)(238,755) (306,693)
Revenue ex-TAC$122,067

$166,232

$240,351

$328,730
$162,498

$209,974
(

(4)4) We define Adjusted Net Income as our net income adjusted to eliminate the impact of equity awards compensation expense, amortization of acquisition-related intangible assets, acquisition-related costs and deferred price consideration, and the tax impact of the foregoing adjustments. Adjusted Net Income is not a measure calculated in accordance with U.S. GAAP. We have included Adjusted Net Income in this Form 10-Q because it is a key measure used by our management and board of directors to evaluate operating performance, generate future operating plans and make strategic decisions regarding the allocation of capital. In particular, we believe that the elimination of equity awards compensation expense, amortization of acquisition-related intangible assets, acquisition-related costs and deferred price consideration, and the tax impact of the foregoing adjustments in calculating Adjusted Net Income can provide a useful measure for period-to-period comparisons of our core business. Accordingly, we believe that Adjusted Net Income provides useful information to investors and others in understanding and evaluating our results of operations in the same manner as our management and board of directors. Our use of Adjusted Net Income has limitations as an analytical tool, and you should not consider it in isolation or as a substitute for analysis of our financial results as reported under U.S. GAAP. Some of these limitations are: (a) Adjusted Net Income does not reflect the potentially dilutive impact of equity-based compensation or the impact of certain acquisition related costs; and (b) other companies, including companies in our industry, may calculate Adjusted Net Income or similarly titled measures differently, which reduces their usefulness as a comparative measure. Because of these and other limitations, you should consider Adjusted Net Income alongside our other U.S. GAAP financial results, including net income. The following table presents a reconciliation of Adjusted Net Income to net income, the most directly comparable U.S. GAAP measure, for each of the periods indicated:
Three Months Ended
Three Months Ended Six Months EndedMarch 31,
2016

 March 31,
2017

June 30,
2015

 June 30,
2016

 June 30,
2015

 June 30,
2016

   
(in thousands)
(in thousands)
(unaudited)
Net income$3,929
 $13,339
 $17,546
 $31,865
$18,527

$14,518
Adjustments:    

 






Equity awards compensation expense5,325
 7,695
 11,642
 16,065
8,370

14,940
Amortization of acquisition-related intangible assets1,674
 825
 2,594
 2,202
1,377

4,674
Acquisition-related costs
 148
 
 148


6
Acquisition-related deferred price consideration115
 44
 224
 85
40


Tax impact of the above adjustments(426) (159) (556) (387)(228)
(3,317)
Adjusted net income$10,617
 $21,892
 $31,450
 $49,978
Adjusted Net Income$28,086

$30,821

(5) We define Adjusted EBITDA as our consolidated earnings before financial income (expense), income taxes, depreciation and amortization, adjusted to eliminate the impact of equity awards compensation expense, pension service costs, acquisition-related costs and deferred price consideration. Adjusted EBITDA is not a measure calculated in accordance with U.S. GAAP. We have included Adjusted EBITDA in this Form 10-Q because it is a key measure used by our management and board of directors to evaluate operating performance, generate future operating plans and make strategic decisions regarding the allocation of capital. In particular, we believe that the elimination of equity awards compensation expense, pension service costs, acquisition-related costs and deferred price consideration in calculating Adjusted EBITDA can provide a useful measure for period-to-period comparisons of our core business. Accordingly, we believe that Adjusted EBITDA provides useful information to investors and others in understanding and evaluating our results of operations in the same manner as our management and board of directors. Our use of Adjusted EBITDA has limitations as an analytical tool, and you should not consider it in isolation or as a substitute for analysis of our financial results as reported under U.S. GAAP. Some of these limitations are: (a) although depreciation and amortization are non-cash charges, the assets being depreciated and amortized may have to be replaced in the future, and Adjusted EBITDA does not reflect cash capital expenditure requirements for such replacements or for new capital expenditure requirements; (b) Adjusted EBITDA does not reflect changes in, or cash requirements for, our working capital needs; (c) Adjusted EBITDA does not reflect the potentially dilutive impact of equity-based compensation; (d) Adjusted EBITDA does not reflect tax payments that may represent a reduction in cash available to us; and (e) other companies, including companies in our industry, may calculate Adjusted EBITDA or similarly titled measures differently, which reduces their usefulness as a comparative measure. Because of these and other limitations, you should consider Adjusted EBITDA alongside our other U.S. GAAP financial results, including net income .income. The following table presents a reconciliation of Adjusted EBITDA to net income, the most directly comparable U.S. GAAP measure, for each of the periods indicated:


Three Months Ended
Three Months Ended Six Months EndedMarch 31,
2016

 March 31,
2017

June 30,
2015

 June 30,
2016

 June 30,
2015

 June 30,
2016

   
(in thousands)(in thousands)
Net income$3,929
 $13,339

$17,546

$31,865
$18,527

$14,518
Adjustments:          
Financial expense (income)2,546
 94
 (1,374) 1,412
1,317

2,333
Provision for income taxes1,365
 4,450
 8,508
 12,394
7,944

4,201
Equity awards compensation expense5,325
 7,695
 11,642
 16,065
8,370

14,940
Pension service costs110
 131
 221
 260
129

290
Depreciation and amortization expense10,278
 13,300
 18,707
 25,817
12,516

20,167
Acquisition-related costs
 148
 
 148


6
Acquisition-related deferred price consideration115
 44
 224
 85
40


Total net adjustments19,739
 25,862
 37,928
 56,181
30,316

41,936
Adjusted EBITDA$23,668
 $39,201
 $55,474
 $88,046
$48,843

$56,454



Results of Operations for the Periods Ended June 30, 2015March 31, 2016 and 20162017 (Unaudited)
RevenueThe tables as of March 31, 2017 presented below include the contribution of HookLogic Inc. (acquisition of the company completed on November 9, 2016).
Three months ended June 30, 2016 compared to the three months ended June 30, 2015Revenue
Three Months Ended  
Three Months Ended  March 31, 2016
 March 31, 2017
 2016 vs 2017
June 30,
2015

 June 30,
2016

 2015 vs 2016     
(in thousands)  (in thousands)  
Revenue as reported$299,306
 $407,201
 36.0%$401,253

$516,667

29%
Conversion impact U.S dollar/other currencies  (4,550)  

3,732


Revenue at constant currency (1)
299,306
 402,651
 34.5%401,253

520,399

30%
Americas          
Revenue as reported110,872
 156,522
 41.2%147,174

208,013

41%
Conversion impact U.S dollar/other currencies  1,919
  

(3,494)

Revenue at constant currency (1)
110,872
 158,441
 42.9%147,174

204,519

39%
EMEA          
Revenue as reported126,807
 153,899
 21.4%159,405

189,092

19%
Conversion impact U.S dollar/other currencies  308
  

9,063


Revenue at constant currency (1)
126,807
 154,207
 21.6%159,405

198,155

24%
Asia-Pacific          
Revenue as reported61,627
 96,780
 57.0%94,674

119,562

26%
Conversion impact U.S dollar/other currencies  (6,777)  

(1,837)

Revenue at constant currency(1)
$61,627
 $90,003
 46.0%$94,674

$117,725

24%
(1) Growth at constant currency excludes the impact of foreign currency fluctuations and is computed by applying the 20152016 average exchange rates for the relevant period to 20162017 figures. We have included revenue at constant currency in this Form 10-Q because it is a key measure used by our management and board of directors to evaluate operating performance. Management reviews and analyzes business results excluding the effect of foreign currency translation because they believe this better represents our underlying business trends.
Revenue for the three months ended June 30, 2016March 31, 2017 increased to 407.2$516.7 million, growing 36.0%29% (or 34.5%30% on a constant currency basis), compared to the three months ended June 30, 2015.March 31, 2016. Revenue from new clients contributed 54.1%66.2% to the year-over-year revenue growth, partly driven by the addition of Criteo Sponsored Products in the period, while revenue from existing clients contributed 45.9%33.8% to the year-over-year revenue growth. This increase in revenue was primarily driven by the continued roll-out of technology innovationsinnovation across all devices, including mobile,our broader and improved access to publisher inventory, the addition of a record number ofover 950 net new clients of over 900 in the quarter,across regions and the continued expansion ofprogress we made with our publisher relationships.new products Criteo Sponsored Products and Criteo Predictive Search. Technology improvements and broader inventory reach helped generate more revenue perfrom existing clientclients at constant currency. Our continuing ability to convert and maintain a large portion of our clients to uncapped budgets was also a key driver of the increase in revenue per existing client across large and midmarket clients.
The year-over-year increase was the result of our rapid growth across all geographies.regions. Revenue in the Americas region increased 41.2%41% (or 42.9%39% on a constant currency basis) to $156.5$208.0 million for the three months ended June 30, 2016March 31, 2017 compared to the three months ended June 30, 2015,March 31, 2016, and the region wasremained the largest contributor to our global growth. We launched campaigns with new large accounts and our business with existing large clients continued to grow, driven by the continued roll-out of technology innovation. Midmarket growth remained very solid across the region at close to 70% year-over-year despite a demanding hiring environment for sales people. Brazil remained challenging as a result of the difficult political and macro-economic context.region. Revenue in the EMEA region increased 21.4%19% (or 21.6%24% on a constant currency basis) to $153.9$189.1 million for the three months ended June 30, 2016March 31, 2017 compared to the three months ended June 30, 2015.March 31, 2016. Established markets Germany in particular, continued to post solid growth. We signed several newdouble-digit growth, with strong performance across large and midmarket accounts. Client additions remain a significant driver, in particular among midmarket clients. In addition, large retail and travel clients including a global apparel group based in Spain. Travel clients further expandedincreased their business with us across many markets in EMEA.us. Revenue in the Asia-Pacific region increased 57.0%26% (or 46.0%24% on a constant currency basis) to $96.8$119.6 million for the three months ended June 30, 2016March 31, 2017 compared to the three months ended June 30, 2015. Revenue from new clients was strong, in particular inMarch 31, 2016. Japan and India.Korea performed very well across the large and midmarket client categories.

    We opened our legal entity in India near the end of the second quarter and signed several large advertisers. These include India’s largest ecommerce marketplace; India’s fashion ecommerce giant Jabong; and MakeMyTrip, India’s largest online travel agent. Growthdelivered solid performance across South-East Asia remains steadyAsian markets, especially in Vietnam and we continue to make progress inTaiwan. And our domestic business in China.

with in-app advertisers was particularly strong across the Asia-Pacific markets.
Additionally, our $407.2$516.7 million of revenue for the three months ended June 30, 2016March 31, 2017 was positivelynegatively impacted by $4.6$3.7 million as a result of changes in foreign currency against the U.S. dollar compared to the three months ended June 30, 2015.
The year-over-year growth in revenue on a constant currency basis is primarily attributable to an increased volume of clicks delivered on the advertising banners displayed by us (i.e. higher volumes of impressions).
Six months ended June 30, 2016 compared to the six months ended June 30, 2015
 Six Months Ended  
 June 30, 2015
 June 30, 2016
 2015 vs 2016
 (in thousands)  
Revenue as reported$593,478
 $808,454
 36.2%
Conversion impact U.S dollar/other currencies  3,800
  
Revenue at constant currency (1)
593,478
 812,254
 36.9%
Americas     
Revenue as reported211,496
 303,695
 43.6%
Conversion impact U.S dollar/other currencies  6,316
  
Revenue at constant currency (1)
211,496
 310,011
 46.6%
EMEA     
Revenue as reported259,015
 313,305
 21.0%
Conversion impact U.S dollar/other currencies  5,250
  
Revenue at constant currency (1)
259,015
 318,555
 23.0%
Asia-Pacific     
Revenue as reported122,967
 191,454
 55.7%
Conversion impact U.S dollar/other currencies  (7,766)  
Revenue at constant currency(1)
$122,967
 $183,688
 49.4%
(1) Growth at constant currency excludes the impact of foreign currency fluctuations and is computed by applying the 2015 average exchange rates for the relevant period to 2016 figures. We have included revenue at constant currency in this Form 10-Q because it is a key measure used by our management and board of directors to evaluate operating performance. Management reviews and analyzes business results excluding the effect of foreign currency translation because they believe this better represents our underlying business trends.
Revenue for the six months ended June 30, 2016 increased to $808.5 million, growing 36.2% (or 36.9% on a constant currency basis), compared to the six months ended June 30, 2015. Revenue from new clients contributed 47.6% to the year-over-year revenue growth while revenue from existing clients contributed 52.4% to the year-over-year revenue growth. This increase in revenue was primarily driven by the continued roll-out of technology innovations across all devices, including mobile, the addition of over 1,670 clients, and the continued expansion of our publisher relationships. Technology improvements and broader inventory reach helped generate more revenue per existing client at constant currency across large and midmarket clients. Our continuing ability to convert and maintain a large portion of our clients to uncapped budgets was also a key driver of the increase in revenue per existing client.
The year-over-year increase was the result of our rapid growth across all geographies. Revenue in the Americas region increased 43.6% (or 46.6% on a constant currency basis) to $303.7 million for the six months ended June 30, 2016 compared to the six months ended June 30, 2015, as existing large clients continued to increase their spend with us. We signed several new large clients in the U.S. and our midmarket segment continued its strong growth across the Americas. Revenue in the EMEA region increased 21.0% (or 23.0% on a constant currency basis) to $313.3 million for the six months ended June 30, 2016 compared to the six months ended June 30, 2015, as we saw strong performance in the Travel sector, signed several large and midmarket clients in the region and continued to grow our revenue from existing clients across client segments and markets. Revenue in the Asia-Pacific region increased 55.7% (or 49.4% on a constant currency basis) to $191.5 million for the six months ended June 30, 2016 compared to the six months ended June 30, 2015, as we continued to win new clients, in particular in Japan, South-East Asia, and India.

Additionally, our $808.5 million revenue for the six months ended June 30, 2016 was negatively impacted by $3.8 million as a result of changes in foreign currency against the U.S. dollar compared to the six months ended June 30, 2015.March 31, 2016.
The year-over-year growth in revenue on a constant currency basis is primarily attributable to an increased volume of clicks delivered on the advertising banners displayed by us (i.e. higher volumes of impressions).
Cost of Revenue
Three months ended June 30, 2016 compared to the three months ended June 30, 2015
Three Months Ended % change
Three Months Ended % changeMarch 31, 2016
 March 31, 2017
 2016 vs 2017
June 30, 2015
 June 30, 2016
 2015 vs 2016    
(in thousands, except percentages) (in thousands, except percentages) 
Traffic acquisition costs$(177,239) $(240,969) 36.0%$(238,755)
$(306,693) 28%
Other cost of revenue$(14,243) $(20,279) 42.4%$(18,338)
$(27,155) 48%
% of revenue(64.0)% (64.2)% (64)%
(65)% 
Gross profit %36.0 % 35.8 % 36 %
35 % 
Cost of revenue for the three months ended June 30, 2016March 31, 2017 increased $69.8$76.8 million, or 36.4% 30%, compared to the three months ended June 30, 2015.March 31, 2016. This increase was primarily the result of an increase of $63.7$67.9 million, or 36.0%28% (or 34.3%29% on a constant currency basis), increase in traffic acquisition costs and a $6.0$8.8 million, or 42.4%48% (or 40.5%49% on a constant currency basis), increase in other cost of revenue.

The increase in traffic acquisition costs related primarily to an increase of 19.8% increase30% in the number of impressions we purchased, driven by both publishers with whom we have direct relationships, including the Criteo Publisher Marketplace, and the main real-time bidding exchanges, both global and local. Over the period, the average cost per thousand impressions (or "CPM") increased 13.5%decreased by 1.1% (or 12.1%0.4% on a constant currency basis). The year-over-year increase in average CPM was a function of the improving quality of the inventory as well as the evolving formats of ad units available to us on an individual basis, and was also driven by price dynamics.

The year-over year growth in traffic acquisition costs was the result of our strong growth across all geographies. Traffic acquisition costs in the Americas region increased 44.4%42% (or 46.0%40% on a constant currency basis) to $96.5$128.9 million for the three months ended June 30, 2016March 31, 2017 compared to the three months ended June 30, 2015,March 31, 2016, as our purchases of impressions from the main real-time bidding exchanges and the Facebook mobile application increased and we maintained strong direct relationships with large premium publishers. Traffic acquisition costs in the EMEA region increased 18.7%18% (or 19.0%24% on a constant currency basis) to $86.8$107.6 million for the three months ended June 30, 2016March 31, 2017 compared to the three months ended June 30, 2015,March 31, 2016, as our purchases of impressions across several markets in the region, from both large publishers with whom we have a direct relationship withrelationships and the main real-time bidding exchanges increased.increased across several markets in the region. Traffic acquisition costs in the Asia-Pacific region increased 54.7%24% (or 43.5%22% on a constant currency basis) to $57.6$70.2 million for the three months ended June 30, 2016March 31, 2017 compared to the three months ended June 30, 2015,March 31, 2016, as we significantly increased our purchases of impressions from global and local real-time bidding exchanges to enable and support our rapid development across several markets in South-East Asia ,the region, as well as maintained strong relationships with large premium publishers in the region, in particular in Japan.

The increase in other cost of revenue includes a $3.3$4.6 million increase in hosting costs, a $2.4$2.9 million increase in allocated depreciation and amortization expense and a $0.3 million increase in other cost of sales.




Six months ended June 30, 2016 compared to the six months ended June 30, 2015
 Six Months Ended % change
 June 30,
2015

 June 30,
2016

 2015 vs 2016
 (in thousands, except percentages)  
Traffic acquisition costs$(353,127) $(479,724) 35.9%
Other cost of revenue$(27,212) $(38,618) 41.9%
% of revenue(64.1)% (64.1)%  
Gross profit %35.9 % 35.9 %  
Cost of revenue for the six months ended June 30, 2016 increased $138.0 million, or 36.3%, compared to the six months ended June 30, 2015. This increase was primarily the result of a $126.6 million, or 35.9% (or 36.4% on a constant currency basis), increase in traffic acquisition costs and a $11.4 million, or 41.9% (or 41.9% on a constant currency basis), increase in other cost of revenue.
The increase in traffic acquisition costs related primarily to an increase of 20.5% increase in the number of impressions we purchased, driven by both publishers with whom we have direct relationships, including the Criteo Publisher Marketplace, and the main real-time bidding exchanges, both global and local. Over the period, the average cost per thousand impressions (or CPM) increased 12.8% (or 12.7% on a constant currency basis). The year-over-year increase in average CPM was a function of the improving quality of the inventory as well as the evolving formats of ad units available to us on an individual basis, and was also driven by price dynamics.

The year-over year growth in traffic acquisition costs was the result of our strong growth across all geographies. Traffic acquisition costs in the Americas region increased 46.4% (or 49.0% on a constant currency basis) to $187.5 million for the six months ended June 30, 2016 compared to the six months ended June 30, 2015, as our purchases of impressions from the main real-time bidding exchanges and the Facebook mobile application increased and we maintained strong direct relationships with large premium publishers. Traffic acquisition costs in the EMEA region increased 17.6% (or 19.7% on a constant currency basis) to $178.0 million for the six months ended June 30, 2016 compared to the six months ended June 30, 2015, as our purchases of impressions, across several markets in the region, from both large publishers we have a direct relationship with and the main real-time bidding exchanges, increased. Traffic acquisition costs in the Asia-Pacific region increased 55.0% (or 48.5% on a constant currency basis) to $114.2 million for the six months ended June 30, 2016 compared to the six months ended June 30, 2015, as we significantly increased our purchases of impressions from global and local real-time bidding exchanges to enable and support our rapid development across several markets in South-East Asia, as well as maintained strong relationships with large premium publishers in the region, in particular in Japan.

The increase in other cost of revenue includes a $6.2 million increase in hosting costs, a $4.7 million increase in allocated depreciation and amortization expense and a $0.7$1.3 million increase in other cost of sales, partially offset by a $0.2 million decrease in data acquisition costs.

including additional purchases of third-party data.
We consider Revenue ex-TAC as a key measure of our business activity. Our strategy focuses on maximizing the growth of our Revenue ex-TAC on an absolute basis over maximizing our near-term gross margin. We believe this focus builds sustainable long-term value for our business by fortifying a number of our competitive strengths, including access to advertising inventory, breadth and depth of data and continuous improvement of the Criteo Engine’s performance, allowing it to deliver more relevant advertisements at scale. As a part of this focus, we continue to invest in building relationships with direct publishers and pursuing access to leading advertising exchanges. Our performance-based business model provides us with significant control over our level of Revenue ex-TAC margin, which we seek to optimize in order to maximize Revenue ex-TAC growth on an absolute basis in accordance with our strategic focus.

Research and Development Expenses
Three months ended June 30, 2016 compared to the three months ended June 30, 2015
Three Months Ended % change
Three Months Ended % changeMarch 31, 2016
 March 31, 2017
 2016 vs 2017
June 30, 2015
 June 30, 2016
 2015 vs 2016    
(in thousands, except percentages) (in thousands,
except percentages)
 
Research and development expenses$(19,853) $(30,235) 52.3%$(27,162) $(39,521) 46%
% of revenue(6.6)% (7.4)% 
(7)% (8)% 
Research and development expenseexpenses for the three months ended June 30, 2016March 31, 2017 increased $10.4$12.4 million, or 52.3%46%, compared to the three months ended June 30, 2015.March 31, 2016. This increase was primarily the result of a growth in headcount to 466602 employees resulting in $8.5$11.0 million of additional expense, a $0.6 million increase in subcontracting and other headcount-related costs, a $1.1 million increase in allocated rent and facilities costs, and a $0.7 million increase in consulting and professional fees, partially offset by a $0.5 million decrease in amortization and depreciation of assets.
Six months ended June 30, 2016 compared to the six months ended June 30, 2015
 Six Months Ended % change
 June 30, 2015
 June 30, 2016
 2015 vs 2016
 (in thousands, except percentages)  
Research and development expenses$(37,699) $(57,396) 52.2%
% of revenue(6.4)% (7.1)%  
Research and development expense for the six months ended June 30, 2016 increased $19.7 million, or 52.2%, compared to the six months ended June 30, 2015. This increase was primarily the result of a growth in headcount to 466 employees resulting in $14.7 million of additional expense, a $1.6 million increase in subcontracting and other headcount-related costs, a $2.2 million increase in allocated rent and facilities costs, a $0.3 million increase in amortization and depreciation of assets, a $0.8 million increase in consulting and professional fees and a $0.5 million increase in other costs, partially offset by a $0.4 million increase in the French Research Tax Credit.
Sales and Operations Expenses
Three months ended June 30, 2016 compared to the three months ended June 30, 2015
 Three Months Ended % change
 June 30, 2015
 June 30, 2016
 2015 vs 2016
 (in thousands, except percentages)  
Sales and operations expenses$(59,727) $(69,225) 15.9%
% of revenue(20.0)% (17.0)% 
Sales and operations expense for the three months ended June 30, 2016 increased $9.5 million, or 15.9%, compared to the three months ended June 30, 2015. This increase was primarily the result of a growth in headcount to 1,259 employees resulting in $5.3 million of additional expense, a $0.7 million increase in marketing events, a $0.9 million increase in allocated depreciation and amortization expense, a $0.8 million increase in allocated rent and facilities costs, a $2.7 million increase in provisions for doubtful receivables, partially offset by a $0.9 million decrease in other costs.



Six months ended June 30, 2016 compared to the six months ended June 30, 2015
 Six Months Ended % change
 June 30, 2015
 June 30, 2016
 2015 vs 2016
 (in thousands, except percentages)  
Sales and operations expenses$(112,810) $(133,698) 18.5%
% of revenue(19.0)% (16.5)%  
Sales and operations expense for the six months ended June 30, 2016 increased $20.9 million, or 18.5%, compared to the six months ended June 30, 2015. This increase was primarily the result of a growth in headcount to 1,259 employees resulting in $12.4 million of additional expense, a $1.6 million increase in marketing events, a $1.7 million increase in allocated depreciation and amortization expense, a $3.3 million increase in allocated rent and facilities costs, and a $2.6 million increase in provisions for doubtful receivables, partially offset by a $0.7 million decrease in other costs.
General and Administrative Expenses
Three months ended June 30, 2016 compared to the three months ended June 30, 2015
 Three Months Ended % change
 June 30, 2015
 June 30, 2016
 2015 vs 2016
 (in thousands, except percentages)  
General and administrative expenses$(20,404) $(28,610) 40.2%
% of revenue(6.8)% (7.0)% 
General and administrative expenses for the three months ended June 30, 2016 increased $8.2 million, or 40.2%, compared to the three months ended June 30, 2015. This increase was primarily the result of a growth in headcount to 360 employees resulting in $4.3 million of additional expense, a $2.7 million increase in subcontracting and other headcount-relatedrelated costs, a $0.3 million increase in allocated rent and facilities costs, a $0.9 million increase in amortization and depreciation of assets, a $0.2 million increase in consulting and professional fees and a $0.2 million increase in other costs, partially offset by an increase in the French Research Tax Credit of $0.2 million.
Sales and Operations Expenses
 Three Months Ended % change
 March 31, 2016
 March 31, 2017
 2016 vs 2017
      
 (in thousands,
except percentages)
  
Sales and operations expenses$(64,473) $(90,730) 41%
% of revenue(16)% (18)%  
Sales and operations expense for the three months ended March 31, 2017 increased $26.3 million, or 41%, compared to the three months ended March 31, 2016. This increase was the result of a growth in headcount to 1,549 employees resulting in $18.1 million of additional headcount related costs, a $1.0 million increase in marketing events, a $3.2 million increase in allocated depreciation and amortization expense, and a $0.7 million increase in consulting and professional fees.
Six months ended June 30, 2016 compared to the six months ended June 30, 2015
 Six Months Ended % change
 June 30, 2015
 June 30, 2016
 2015 vs 2016
 (in thousands, except percentages)  
General and administrative expenses$(37,950) $(53,347) 40.6%
% of revenue(6.4)% (6.6)%  
General and administrative expenses for the six months ended June 30, 2016 increased $15.4 million, or 40.6%, compared to the six months ended June 30, 2015. This increase was primarily the result of a growth in headcount to 360 employees resulting in $10.6 million of additional expense, a $2.9 million increase in subcontracting and other headcount-related costs, a $1.0 million increase in allocated rent and facilities costs, a $1.6 million increase in provisions for doubtful receivables and bad debts, a $0.3 million increase in operating taxes and a $1.1 million in other costs including and increase of $0.6 million consulting and professional fees.
General and Administrative Expenses
 Three Months Ended % change
 March 31, 2016
 March 31, 2017
 2016 vs 2017
      
 (in thousands,
except percentages)
  
General and administrative expenses$(24,737) $(31,516) 27%
% of revenue(6)% (6)%  
General and administrative expenses for the three months ended March 31, 2017 increased $6.8 million, or 27%, compared to the three months ended March 31, 2016. This increase was the result of a growth in headcount to 431 employees resulting in $3.4 million of additional headcount related costs, a $0.4 million increase in allocated rent and facilities costs, a $0.7 million increase in allocated depreciation and amortization expense, and a $0.5$2.3 million increase in consulting and professional fees.fees .

Financial Income (Expense)
Three months ended June 30, 2016 compared to the three months ended June 30, 2015
Three Months Ended % change
Three Months Ended % changeMarch 31, 2016
 March 31, 2017
 2016 vs 2017
June 30, 2015
 June 30, 2016
 2015 vs 2016    
(in thousands, except percentages) 
(in thousands,
 except percentages)
 
Financial income (expense)$(2,546) $(94) (96.3)%$(1,317) $(2,333) 77%
% of revenue(0.9)%  % 
 %  % 
Financial income (expense)expense for the three months ended June 30, 2016March 31, 2017 increased by $2.5$1.0 million, or 96.3%77%, compared to the three months ended June 30, 2015 was mainlyMarch 31, 2016, driven by the interest accrued as a result of a neutral impact of foreign exchange reevaluations and related hedging, partially offset by the recognition of the fees related todrawing on the revolving credit facility contractedentered into in September 2015.2015 and the hedging cost related to an intra-group position between Criteo S.A. and its U.S. subsidiary, both in the context of the funding of HookLogic acquisition in November 2016. The $2.5$1.3 million financial expense for the three months ended June 30, 2015 included the reevaluation and related hedging of the remaining proceeds from our initial public offering. At the end of June 2016, the main positions bearing a risk of foreign currency are centralized at the Parent company level and hedged using foreign currency swaps and forward purchases or sales of foreign currencies.
Six months ended June 30, 2016 compared to the six months ended June 30, 2015
 Six Months Ended % change
 June 30, 2015
 June 30, 2016
 2015 vs 2016
 (in thousands, except percentages)  
Financial income (expense)$1,374
 $(1,412) (202.8)%
% of revenue0.2% (0.2)%  
Financial income (expense) for the six months ended June 30, 2016 decreased by $2.8 million, or 202.8%, compared to the six months ended June 30, 2015. The $1.4 million financial expense for the six months ended June 30,March 31, 2016 was mainly a result of the recognition of negative impact of foreign exchange reevaluations and related hedging negative foreign recorded during the first quarter, together with the fees related to the revolving credit facility contracted in September 2015. The $1.4 million financial income for the six months ended June 30, 2015 included thepositive reevaluation and related hedgingweakening of the remaining proceeds from our initial public offering.Brazilian Real which resulted in losses on intra-group positions denominated in this currency. At the end of June 2016,March 2017, the main positions bearing a risk of foreign currency risk are centralized at the Parent company level and hedged using foreign currency swaps and forward purchases or sales of foreign currencies.
Provision for Income Taxes
Three months ended June 30, 2016 compared to
 Three Months Ended % change
 March 31, 2016
 March 31, 2017
 2016 vs 2017
      
 (in thousands,
except percentages)
  
Provision for income taxes$(7,944) $(4,201) (47)%
% of revenue(2)% (1)%  
Effective tax rate30 % 22 %  
For the three months ended June 30, 2015
 Three Months Ended % change
 June 30, 2015
 June 30, 2016
 2015 vs 2016
 (in thousands, except percentages)  
Provision for income taxes$(1,365) $(4,450) 226.0%
% of revenue(0.5)% (1.1)% 
Effective tax rate25.8 % 25.0 % 
For the quarter ended June 30, 2015March 31, 2016 and 2016,2017, we utilized an effectiveannual estimated tax rate of 25.8%30% and 25.0%,29% respectively to calculate the provision for income taxes. The effective tax rate was 30% and 22% for the first quarter 2016 and 2017, respectively. The effective tax rate for three months ended June 30, 2016March 31, 2017 decreased compared to the same period in 2015,2016, primarily due to a changethe tax impact of discrete items such as share-based compensation in the geographic mix of our income before taxes, the recognition or reversal of valuation allowance on deferred tax assets mainly related to Criteo Corp. and Criteo do Brasil and the impact of tax deductions on gains resulting from share option exercises by U.K and U.S. residents over the periods.

Six months ended June 30, 2016 compared to the six months ended June 30, 2015
 Six Months Ended % change
 June 30, 2015
 June 30, 2016
 2015 vs 2016
 (in thousands, except percentages)  
Provision for income taxes$(8,508) $(12,394) 45.7%
% of revenue(1.4)% (1.5)%  
Effective tax rate32.7 % 28.0 %  
For the six months ended June 30, 2015 and 2016, we utilized an effective tax rate of 32.7% and 28.0% respectively, to calculate the provision for income taxes. The effective tax rate for the six months ended June 30, 2016 decreased compared to the same period in 2015, primarily due to a change in the geographic mix of our income before taxes and the recognition or reversal of valuation allowance on deferred tax assets mainly related to Criteo Corp. and Criteo do Brasil.

United States.
Net Income
Three months ended June 30, 2016 compared to the three months ended June 30, 2015
Three Months Ended % change
Three Months Ended % changeMarch 31, 2016
 March 31, 2017
 2016 vs 2017
June 30, 2015
 June 30, 2016
 2015 vs 2016    
(in thousands, except percentages) 
(in thousands,
 except percentages)
 
Net income$3,929
 $13,339
 239.5%$18,527
 $14,518
 (22)%
% of revenue1.3% 3.3% 5% 3% 
 
Net income for the three months ended June 30, 2016 increased $9.4March 31, 2017 decreased $4.0 million, or 239.5%22%, compared to the three months ended June 30, 2015.March 31, 2016. This increasedecrease was the result of the factors discussed above, in particular, a $10.0$6.7 million increasedecrease in income from operations and a $2.5$1.0 million increasedecrease in financial income (expense), partially offset by a $3.1$3.7 million increase in provision for income taxes compared to 2015.
Sixthe three months ended June 30, 2016 compared to the six months ended June 30, 2015
 Six Months Ended % change
 June 30, 2015
 June 30, 2016
 2015 vs 2016
 (in thousands, except percentages)  
Net income$17,546
 $31,865
 81.6%
% of revenue3.0% 3.9%  
Net income for the six months ended June 30, 2016 increased $14.3 million, or 81.6%, compared to the six months ended June 30, 2015. This increase was the result of the factors discussed above, in particular, a $21.0 million increase in income from operations, partially offset by a $2.8 million decrease in financial income (expense) and a $3.9 million increase in provision for income taxes compared to 2015.March 31, 2016.

Revenue, Traffic Acquisition Costs and Revenue ex-TAC by Region
The following table sets forth our revenue, traffic acquisition costs and Revenue ex-TAC by geographic region, including the Americas (North and South America), Europe, Middle East and Africa, or EMEA, and Asia-Pacific.

 Three Months Ended   Six Months Ended   Three Months Ended  
 June 30,   June 30,  Region March 31, 2016

March 31, 2017
 Year over Year Change
Region 2015
 2016
 Year over Year Change 2015
 2016
 Year over Year Change      
Revenue:Revenue:            Revenue: (amounts in thousands, except percentages)
Americas $110,872
 $156,522
 41% $211,496
 $303,695
 44%Americas $147,174
 $208,013
 41%
EMEA 126,807
 153,899
 21% 259,015
 313,305
 21%EMEA 159,405
 189,092
 19%
Asia-Pacific 61,627
 96,780
 57% 122,967
 191,454
 56%Asia-Pacific 94,674
 119,562
 26%
Total 299,306
 407,201
 36% 593,478
 808,454
 36%Total 401,253
 516,667
 29%
 
 
 
 
 
 
 
 
 
Traffic acquisition costs:Traffic acquisition costs: 
 
 
 
 
Traffic acquisition costs: 
 
Americas (66,853) (96,560) 44% (128,097) (187,488) 46%Americas (90,929) (128,867) 42%
EMEA (73,155) (86,820) 19% (151,313) (178,006) 18%EMEA (91,185) (107,583) 18%
Asia-Pacific (37,231) (57,589) 55% (73,717) (114,230) 55%Asia-Pacific (56,641) (70,243) 24%
Total (177,239) (240,969) 36% (353,127) (479,724) 36%Total (238,755) (306,693) 28%
 
 
 
 
 
 
 
 
 
Revenue ex-TAC (1):
Revenue ex-TAC (1):
 
 
 
 
 
 
Revenue ex-TAC (1):
 
 
 
Americas 44,019
 59,962
 36% 83,399
 116,207
 39%Americas 56,245
 79,146
 41%
EMEA 53,652
 67,079
 25% 107,702
 135,299
 26%EMEA 68,220
 81,509
 19%
Asia-Pacific 24,396
 39,191
 61% 49,250
 77,224
 57%Asia-Pacific 38,033
 49,319
 30%
Total $122,067
 $166,232
 36% $240,351
 $328,730
 37%Total $162,498
 $209,974
 29%

(1) We define Revenue ex-TAC as our revenue excluding traffic acquisition costs generated over the applicable measurement period. Revenue ex-TAC and Revenue, Traffic Acquisition Costs and Revenue ex-TAC by Region are not measures calculated in accordance with U.S. GAAP. We have included Revenue ex-TAC and Revenue, Traffic Acquisition Costs and Revenue ex-TAC by Region in this Form 10-Q because they are key measures used by our management and board of directors to evaluate operating performance and generate future operating plans. In particular, we believe that the elimination of TAC from revenue and review of these measures by region can provide useful measures for period-to-period comparisons of our core business. Accordingly, we believe that Revenue ex-TAC and Revenue, Traffic Acquisition Costs and Revenue ex-TAC by Region provides useful information to investors and others in understanding and evaluating our results of operations in the same manner as our management and board of directors. Our use of Revenue ex-TAC and Revenue, Traffic Acquisition Costs and Revenue ex-TAC by Region has limitations as an analytical tool, and you should not consider them in isolation or as a substitute for analysis of our financial results as reported under U.S. GAAP. Some of these limitations are: (a) other companies, including companies in our industry which have similar business arrangements, may address the impact of TAC differently; (b) other companies may report Revenue, Traffic Acquisition Costs and Revenue ex-TAC by Region or similarly titled measures but define the regions differently, which reduces their effectiveness as a comparative measure; and (c) other companies may report Revenue ex-TAC or similarly titled measures but calculate them differently, which reduces their usefulness as a comparative measure. Because of these and other limitations, you should consider Revenue ex-TAC and Revenue, Traffic Acquisition Costs and Revenue ex-TAC by Region alongside our other U.S. GAAP financial results, including revenue. The above table provides a reconciliation of revenue ex-TAC by region to revenue by region. Please also refer to footnote 3 to the Other Financial and Operating Data table in “Item"Item 2—Management's Discussion and Analysis”Analysis" of this Form 10-Q for a reconciliation of revenue ex-TAC to revenue, the most directly comparable financial measure calculated and presented in accordance with U.S. GAAP.

Constant Currency Reconciliation
Information in this Form 10-Q with respect to results presented on a constant currency basis was calculated by applying the 20152016 average exchange rates for the relevant period to 20162017 figures. We have included information with respect to our results presented on a constant currency basis because it is a key measure used by our management and board of directors to evaluate operating performance. Management reviews and analyzes business results excluding the effect of foreign currency translation because they believe this better represents our underlying business trends. Below is a table which reconciles the actual results presented in this section with the results presented on a constant currency basis:  

 Three Months Ended   Six Months Ended   Three Months Ended  
 June 30,   June 30,   March 31, 2016
 March 31, 2017
 YoY Change
 2015
 2016
 YoY Change
 2015
 2016
 
YoY
Change

      
 (amounts in thousands, except percentages) (amounts in thousands, except percentages)
Revenue as reported $299,306
 $407,201
 36% $593,478
 $808,454
 36% $401,253

$516,667

29%
Conversion impact U.S. dollar/other currencies   (4,550)     3,800
   


3,732



Revenue at constant currency $299,306
 $402,651
 35% $593,478
 $812,254
 37% $401,253

$520,399

30%
             







Traffic acquisition costs as reported $(177,239) $(240,969) 36% $(353,127) $(479,724) 36% $(238,755)
$(306,693)
28%
Conversion impact U.S. dollar/other currencies   $2,852
     $(1,787)   


$(2,231)


Traffic Acquisition Costs at constant currency $(177,239) $(238,117) 34% $(353,127) $(481,511) 36% $(238,755)
$(308,924)
29%
             







Revenue ex-TAC as reported $122,067
 $166,232
 36% $240,351
 $328,730
 37% $162,498

$209,974

29%
Conversion impact U.S. dollar/other currencies   $(1,699)     $2,013
   


$1,501



Revenue ex-TAC at constant currency $122,067
 $164,533
 35% $240,351
 $330,743
 38% $162,498

$211,475

30%
Revenue ex-TAC/Revenue as reported 41% 41% 

 40% 41% 

 40%
41%


             







Other cost of revenue as reported $(14,243) $(20,279) 42% $(27,212) $(38,618) 42% $(18,338)
$(27,155)
48%
Conversion impact U.S. dollar/other currencies   265
     15
   


(216)


Other cost of revenue at constant currency $(14,243) $(20,014) 41% $(27,212) $(38,603) 42% $(18,338)
$(27,371)
49%
             







Adjusted EBITDA as reported $23,668
 $39,201
 66% $55,474
 $88,046
 59% $48,843

$56,454

16%
Conversion impact U.S. dollar/other currencies   (1,010)     (113)   


1,168



Adjusted EBITDA at constant currency $23,668
 $38,191
 61% $55,474
 $87,933
 59% $48,843

$57,622

18%


Liquidity and Capital Resources
Our principal sources of liquidity are our cash and cash equivalents and cash generated from operating activities.We also benefited to a much lesser extent from the proceeds of the exercise of share options and warrants and expect to continue to do so in the future, as such securities are exercised by holders. We have never declared or paid any cash dividends on our ordinary shares. We do not anticipate paying cash dividends on our equity securities in the foreseeable future and intend to retain all available funds and any future earnings to fund our growth. As discussed in Note 89 to the unaudited condensed consolidated financial statements in Item 1 to this Form 10-Q, we are party to several loan agreements and revolving credit facilities with third-party financial institutions.
Our cash and cash equivalents are invested primarily in demand deposit accounts and money market funds that are currently providing only a minimal return. Our cash and cash equivalents at June 30, 2016March 31, 2017 were held for working capital and general corporate purposes, which could include acquisitions, and amounted to $ 377.4$303.8 million as of June 2016.March 31, 2017. The $23.9$33.5 million increase in cash and cash equivalents compared with December 31, 20152016 primarily resulted from $38.2$44.2 million in cash from operating activities and $13.0$11.0 million positive cash flow from financing activities over the period, which was partially offset by the $39.0$28.6 million used for investing activities, including $34.5$28.2 million in capital expenditures and $5.1 million for the Monsieur Drive acquisition partially offset by a $0.6 million inflow relating to changes in refunds of bank deposits or lease deposits related to old premises.expenditures. In addition, the increase in cash includes a $11.7$6.9 million positive impact of changes in foreign exchange rates on our cash position over the period. We do not enter into investments for trading or speculative purposes. Our policy is to invest any cash in excess of our immediate requirements in investments designed to preserve the principal balance and provide liquidity. Accordingly, our cash and cash equivalents are invested primarily in demand deposit accounts and money market funds that are currently providing only a minimal return.
Operating and Capital Expenditure Requirements
For the sixthree months ended June 30, 2015March 31, 2016 and 2016,2017, our capital expenditures were $31.2$12.1 million and $34.5$28.2 million, respectively, primarily related to the acquisition of data center and server equipment as well as furnishing and leasehold improvements of new offices. We believe our existing cash balances will be sufficient to meet our anticipated cash requirements through at least the next 12 months. Our future working capital requirements will depend on many factors, including the rate of our revenue growth, the amount and timing of our investments in personnel and capital equipment, and the timing and extent of our introduction of new products and product enhancements. If our cash and cash equivalents balances and cash flows from operating activities are insufficient to satisfy our liquidity requirements, we may need to raise additional funds through equity, equity-linked or debt financings to support our operations, and such financings may not be available to us on acceptable terms, or at all. We may also need to raise additional funds in the event we determine in the future to effect one or more acquisitions of businesses, technologies, assets or products. If we are unable to raise additional funds when needed, our operations and ability to execute our business strategy could be adversely affected. If we raise additional funds through the incurrence of indebtedness, such indebtedness would have rights that are senior to holders of our equity securities and could contain covenants that restrict our operations. Any additional equity financing will be dilutive to our shareholders.
Off-Balance Sheet Arrangements
We do not have any relationships with unconsolidated entities or financial partnerships, including entities sometimes referred to as structured finance or special purpose entities that were established for the purpose of facilitating off-balance sheet arrangements or other contractually narrow or limited purposes. In addition, we do not engage in trading activities involving non-exchange traded contracts. We therefore believe that we are not materially exposed to any financing, liquidity, market or credit risk that could arise if we had engaged in these relationships.

Historical Cash Flows
The following table sets forth our cash flows for the six month period ended June 30, 2015first quarter of 2016 and 2016:2017:
Three Months Ended
Six Months EndedMarch 31,
2016

 March 31,
2017

June 30,
2015

 June 30,
2016

   
(in thousands)(in thousands)
Cash from operating activities$52,946
 $38,181
$18,907
 $44,238
Cash used in investing activities$(56,527) $(38,993)$(11,327) $(28,637)
Cash from financing activities$3,181
 $13,022
$4,737
 $11,003
Operating Activities
Cash provided by operating activities is primarily impacted by the increase in the number of clients using our solution and by the amount of cash we invest in personnel and infrastructure to support the anticipated growth of our business. Cash provided by operating activities has typically been generated from net income and by changes in our operating assets and liabilities, particularly in the areas of accounts receivable and accounts payable and accrued expenses, adjusted for certain operating items such as depreciation, amortization and share-based compensation, deferred tax assets and income taxes.
For the sixthree months ended June 30, 2016,March 31, 2017, net cash provided by operating activities was $38.2$44.2 million and consisted of net income of $31.9$14.5 million and $59.6$41.5 million in adjustments for certain operating items, partially offset by $27.4$0.1 million of changes in working capital requirements and $25.9$11.7 million of income taxes paid during the first halfquarter of 2016.2017. Adjustments for certain operating items primarily consisted of depreciation and amortization expense of $29.5$22.3 million, equity awards compensation expense of $16.1$14.9 million and $16.9$11.1 million of accrued income taxes, partially offset by $4.4$6.9 million of changes in deferred tax assets. The $27.4$0.1 million decrease in cash resulting from changes in working capital primarily consisted of a $15.2$75.0 million decrease in accounts payable resulting from the standardization of the timing of invoice payments, $2.3partially offset by a $59.6 million increasedecrease in accounts receivable, mainly driven by growth in our activity during the period and a $15.8$8.3 million increasedecrease in other current assets including prepaid expenses and VATvalue-added tax ("VAT") receivables resulting from an increase in our revenue and to a lesser extent, an increase in office rental advance payments. This was partially offset by a $5.9$7.1 million increase in accrued expenses such as payroll and payroll related expenses, resulting from an increase in the number of our employees, and VAT payables, driven primarily by an increase in traffic acquisition costs.
For the six months ended June 30, 2015, net cash provided by operating activities was $52.9 million and consisted of net income of $17.5 million, $39.5 million in adjustments for certain operating items and $4.8 million of cash provided by working capital, partially offset by $8.9 million of income taxes paid during the first half of 2015. Adjustments for certain operating items primarily consisted of depreciation and amortization expense of $19.2 million, equity awards compensation expense of $11.6 million and $10.7 million of accrued income taxes. The $4.8 million increase in cash resulting from changes in working capital primarily consisted of an increase in operating cash flow due to a $27.6 million increase in accounts payable and a $5.7 million increase in accrued expenses such as payroll and payroll related expenses, resulting from an increase in the number of our employees, and VAT payables, driven primarily by an increase in traffic acquisition costs. This was partially offset by an increase in accounts receivable of $12.6 million, primarily driven by increased revenue during the period as we continue to expand our operations and an increase in the average days outstanding of our accounts receivable. Prepaid expenses, VAT receivables, and other current assets also increased by $15.9 million, primarily the result of an increase in our revenue and, to a lesser extent, an increase in office rental advance payments.

payables.
Investing Activities
Our investing activities to date have consisted primarily of purchases of property and equipment and business acquisitions.
For the sixthree months ended June 30, 2016,March 31, 2017, net cash used in investing activities was $39.0$28.6 million and consisted of $34.5$28.2 million for purchases of property and equipment and $5.1a $0.4 million related to the Monsieur Drive acquisition, partially offset by a $0.6 million refund of bank deposits or lease deposits related to old premises.
For the six months ended June 30, 2015, net cash used in investing activities was $56.5 million and consisted of $31.2 million for purchases of property and equipment, $20.1 million related to the Datapop acquisition and $5.2 million in bank deposits or lease deposits related to new premises.deposits.
Financing Activities
For the sixthree months ended June 30, 2016,March 31, 2017, net cash provided by financing activities was $13.0$11.0 million resulting from $15.6$12.9 million of share option exercises and $3.1$0.1 million of draws on revolving credit facilities,other financial liabilities partially offset by $5.6$2.1 million for repayment of loans and other financial liabilities.loans.
For the six months ended June 30, 2015, net cash provided by financing activities was $3.2 million resulting from $6.4 million of share option exercises and $2.4 million of new loans, which was partially offset by $4.7 million for repayment of loans and $1.0 million of changes in other financial liabilities.


Item 3. Quantitative and Qualitative Disclosures About Market Risk.

Market Risk

We are mainly exposed to foreign currency exchange rate fluctuations. There have been no material changes to our exposure to market risk during the first halfquarter of 2016. 2017.
For a discussiondescription of our exposure to marketforeign exchange risk, refer to our market risk disclosures set forth in Part II, Item 7A, "Quantitativeplease see "Item 7. Management's Discussion and Qualitative Disclosure About Market risk"Analysis of Financial Condition ans Results of Operations - B. Liquidity and Capital Resources" in our Annual Report on Form 10-K for the year ended December 31, 2015.

Credit Risk
The maximum exposure to credit risk at the end of each reported period is represented by the carrying amount of financial assets, and summarized in the following table:
 December 31, 2015
 June 30, 2016
 (in thousands)
Cash and cash equivalents$353,537
 $377,407
Trade receivables, net of allowances261,581
 266,436
Other current assets16,030
 23,164
Non-current financial assets17,184
 17,010
Total$648,332
 $684,017
As of December 31, 2015 and June 30, 2016, no customer accounted for 10% or more of trade receivables.
We perform ongoing credit evaluations of our customers and do not require collateral. We maintain an allowance for estimated credit losses. During the twelve-month period ended December 31, 2015 and the six-month period ended June 30, 2016, our net change in allowance for doubtful accounts was $2.3 million and $3.9 million, respectively.
Trade Receivables
Credit risk is defined as an unexpected loss in cash and earnings if the client is unable to pay its obligations in due time. We perform internal ongoing credit risk evaluations of our clients. When a possible risk exposure is identified, we require prepayments.
For each period presented, the aging of trade receivables and allowances for potential losses is as follows:
 December 31, 2015 June 30, 2016
 Gross value % Allowance % Gross value % Allowance %
 (in thousands)   (in thousands)   (in thousands)   (in thousands)  
                
Not yet due$193,603
 72.2% $
 % $234,680
 84.8% $
 %
0 - 30 days53,803
 20.1% 
 % 10,964
 4.0% (228) 2.2%
31 - 60 days8,287
 3.1% 
 % 12,197
 4.4% (406) 4.0%
61 - 90 days2,574
 1.0% (2) % 4,146
 1.5% (749) 7.4%
> 90 days9,578
 3.6% (6,262) 100.0% 14,587
 5.3% (8,755) 86.4%
Total$267,845
 100.0% $(6,264) 100.0% $276,574
 100.0% $(10,138) 100.0%
Cash and Cash Equivalents
Our cash and cash equivalents are invested primarily in demand deposit accounts and money market funds that are currently providing only a minimal return.

Market Risk
Foreign Currency Risk2016.
A 10% increase or decrease of the Pound Sterling, the Euro, the Japanese Yenyen or the Brazilian Realreal against the U.S. Dollardollar would have impacted the Consolidated Statements of Income including non-controlling interests as follows:
Three Months Ended
Six Months EndedMarch 31, 2016 March 31, 2017
June 30, 2015 June 30, 2016       
($ in thousands of dollars)(in thousands)
GBP/USD+10%
 -10%
 +10%
 -10%
+10%
 -10%
 +10%
 -10%
Net income impact$112
 $(112) $(228) $228
$(82) $82
 $9
 $(9)
Three Months Ended
Six Months EndedMarch 31, 2016 March 31, 2017
June 30, 2015 June 30, 2016       
($ in thousands of dollars)(in thousands)
BRL/USD+10%
 -10%
 +10%
 -10%
+10%
 -10%
 +10%
 -10%
Net income impact$(384) $384
 $430
 $(430)$154
 $(154) $54
 $(54)
Three Months Ended
Six Months EndedMarch 31, 2016 March 31, 2017
June 30, 2015 June 30, 2016       
($ in thousands of dollars)(in thousands)
JPY/USD+10%
 -10%
 +10%
 -10%
+10%
 -10%
 +10%
 -10%
Net income impact$199
 $(199) $492
 $(492)$271
 $(271) $403
 $(403)
Three Months Ended
Six Months EndedMarch 31, 2016 March 31, 2017
June 30, 2015 June 30, 2016       
($ in thousands of dollars)(in thousands)
EUR/USD+10%
 -10%
 +10%
 -10%
+10%
 -10%
 +10%
 -10%
Net income impact$2,397
 $(2,397) $2,827
 $(2,827)$1,684
 $(1,684) $2,401
 $(2,401)
Counter PartyCredit Risk and Trade receivables
AsFor a description of June 30, 2016, we show a positive net cash position. Since 2012, we have utilized a cash pooling arrangement, reinforcing cash management centralization. Investmentour credit risk and financing decisions are carried out by our internal treasury function. We only deal with counterparties with high credit ratings. In addition, under our Investment and Risk Management Policy, investments performed by Criteo with a single counterparty shall not exceed 25% oftrade receivables, please see "Note 3. Financial instruments" in the total invested portfolio no matterNotes to the rating of such counterparty.

Consolidated Financial Statements.


Item 4. Controls and Procedures.

Disclosure Controls and Procedures

Based on their evaluation as of June 30, 2016,March 31, 2017, our management, including our Chief Executive Officer and Chief Financial Officer, concluded that our disclosure controls and procedures (as defined in Rule 13a-15(e) under the Exchange Act) were effective to provide reasonable assurance that (i) the information required to be disclosed in our reports filed or submitted under the Exchange Act are recorded, processed, summarized and reported within the time periods specified in the SEC's rules and forms, and that(ii) such information is accumulated and communicated to our management, including our chief executive officerChief Executive Officer and chief financial officer,Chief Financial Officer, as appropriate, to allow timely decisions regarding required disclosure.

Changes in Internal Control Over Financial Reporting

There were no changes in our internal control over financial reporting identified in management's evaluation pursuant to Rules 13a-15(d) or 15d-15(d) of the Exchange Act during the period covered by this Quarterly Report on Form 10-Q that materially affected, or are reasonably likely to materially affect, our internal control over financial reporting.

Limitation on Effectiveness of Controls and Procedures

Our management, including our Chief Executive Officer and Chief Financial Officer, does not expect that our disclosure controls and procedures or our internal controls will prevent all error and all fraud. A control system, no matter how well conceived and operated, can provide only reasonable, not absolute, assurance that the objectives of the control system are met. Further, the design of a control system must reflect the fact that there are resource constraints, and the benefits of controls must be considered relative to their costs. Because of the inherent limitations in all control systems, no evaluation of controls can provide absolute assurance that all control issues and instances of fraud, if any, within Criteo have been detected. These inherent limitations include the realities that judgments in decision making can be faulty and that breakdowns can occur because of simple error or mistake. Controls can also be circumvented by the individual acts of some persons, by collusion of two or more people, or by management override of the controls. The design of any system of controls is based in part on certain assumptions about the likelihood of future events, and there can be no assurance that any design will succeed in achieving its stated goals under all potential future conditions. Over time, controls may become inadequate because of changes in conditions or deterioration in the degree of compliance with policies and procedures. Because of the inherent limitations in a cost-effective control system, misstatements due to error of fraud may occur and not be detected.


PART II
Item 1.    Legal Proceedings.
On June 13, 2016, we filed a complaint in the Central District of California for damages and injunctive relief against SteelHouse, Inc. (“SteelHouse”), alleging Federal False and/or Misleading Advertising, Fraud, Intentional Interference with Prospective Economic Advantage, Libel, Trade Libel, Unfair Competition under California Business & Professions Code § 17200, and False Advertising under California Business & Professions Code § 17500.  In the complaint, we allege that SteelHouse perpetrated a counterfeit click fraud scheme in its business operations, and engaged in false and misleading advertising related to such conduct.  On July 1, 2016, we filed a motion for preliminary injunction to enjoin such conduct.  On July 25, 2016, SteelHouse filed its Answer and Counterclaims, alleging Federal False and/or Misleading Advertising, False Advertising under California Business & Professions Code § 17500, Unfair Competition under California Business & Professions Code § 17200, Intentional Interference with Contract, and Intentional Interference with Prospective Economic Relations against us.  In its counterclaims, SteelHouse alleges that we manufactured click count numbers and interfered with SteelHouse's actual and prospective business relationships.  We believe that SteelHouse’s counterclaims are without merit and intend to continue to vigorously prosecute our claims against SteelHouse.  Based upon the information currently available, we do not believe that this proceeding will have a material adverse effect on our business, financial condition, results of operations or cash flows.

From time to time we may become involved in legal proceedings or be subject to claims arising in the ordinary course of our business. We are not presently a party to any legal proceedings that, if determined adversely to us, would individually or taken together have a material adverse effect on our business, financial condition, results of operations or cash flows. Regardless of the outcome, litigation can have an adverse impact on us because of defense and settlement costs, diversion of management resources and other factors.

Item 1A. Risk Factors.

You should carefully consider the risks described under “Risk Factors” in our Annual Report on Form 10-K for the year ended December 31, 2015.2016. These risks and uncertainties are not the only ones we face. Additional risks and uncertainties that we are unaware of, or that we currently believe are not material, also may become important factors that affect us. If any such risks materialize, our business, financial condition and results of operations could be materially harmed and the trading price of our ADSs could decline. These risks are not exclusive and additional risks and uncertainties that we are unaware of, or that we currently believe are not material, also may become important factors that affect us. There have been no material changes to the Risk Factors described in our Annual Report on Form 10-K for the fiscal year ended December 31, 2015.2016.








Item 6. Exhibits.
Exhibit Index
 Incorporated by Reference Incorporated by Reference
Exhibit Description Schedule/ Form 
File
Number
 Exhibit 
File
Date
 Description Schedule/ Form 
File
Number
 Exhibit 
File
Date
3.1 
By-laws (statuts) (English translation)

 S-8 333-212722 3.1 July 28, 2016
10.1
 2016 Stock Option Plan (English translation) 8-K 001-36153 10.1 June 30, 2016
10.2
 
Amended and Restated 2015 Time-Based Free Share Plan (English translation)

 S-8 333-212722 99.3 July 28, 2016
10.3
 
Amended and Restated 2015 Performance-Based Free Share Plan (English translation)

 8-K 001-36153 10.3 June 30, 2016
4.1 Amendment and Restatement Agreement, dated as of March 29, 2017, by and among Criteo S.A., Criteo Finance S.A.S. and Criteo Corp., as borrowers, BNP Paribas, Crédit Lyonnais (LCL), HSBC France, Natixis and Société Générale Corporate & Investment Banking as arrangers, Natixis as coordinator and documentation agent, Crédit Lyonnais (LCL) as agent, and the financial institutions listed therein as lenders. 8-K 001-36153 4.1 March 30, 2017
10.1†# Employment Agreement between the registrant and Dan Teodosiu, dated November 20, 2012 (English translation) 
10.2†# Employment Offer Letter between the registrant and Mary (Mollie) Spilman, dated July 30, 2014 
31.1# Certificate of Chief Executive Officer pursuant to Section 302 of the Sarbanes-Oxley Act of 2002  Certificate of Chief Executive Officer pursuant to Section 302 of the Sarbanes-Oxley Act of 2002 
31.2# Certificate of Chief Financial Officer pursuant to Section 302 of the Sarbanes-Oxley Act of 2002  Certificate of Chief Financial Officer pursuant to Section 302 of the Sarbanes-Oxley Act of 2002 
32.1* Certificate of Chief Executive Officer and Chief Financial Officer pursuant to 18 U.S.C. §1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002  Certificate of Chief Executive Officer and Chief Financial Officer pursuant to 18 U.S.C. §1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002 
101.INS XBRL Instance Document  XBRL Instance Document 
101.SCH XBRL Taxonomy Extension Schema Document  XBRL Taxonomy Extension Schema Document 
101.CAL 
XBRL Taxonomy Extension Calculation Linkbase Document
  
XBRL Taxonomy Extension Calculation Linkbase Document
 
101.DEF XBRL Taxonomy Extension Definition Linkbase Document  XBRL Taxonomy Extension Definition Linkbase Document 
101.LAB XBRL Taxonomy Extension Labels Linkbase Document  XBRL Taxonomy Extension Labels Linkbase Document 
101.PRE XBRL Taxonomy Extension Presentation Linkbase Document  XBRL Taxonomy Extension Presentation Linkbase Document 
†    Indicates management contract or compensatory plan.
#    Filed herewith.
*    Furnished herewith.


SIGNATURES
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.
   CRITEO S.A.
   (Registrant)
   
 By:/s/ Benoit Fouilland
Date: August 5, 2016May 10, 2017Name: Benoit Fouilland
 Title: Chief Financial Officer
   (Principal financial officer and duly authorized signatory)

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