~~Prospectus Supplement No. 11~~

~~(to prospectus dated August 7, 2020)~~

~~Filed Pursuant to Rule 424(b)(3)~~

~~Registration No. 333-240278~~

~~DIGITAL MEDIA SOLUTIONS, INC.~~

~~73,444,102 Shares of Class A Common Stock~~

~~4,000,000 Warrants to Purchase Class A Common Stock~~

~~This prospectus supplement relates to the prospectus dated August 7, 2020, as supplemented thereafter (the “Prospectus”), related to (i) the issuance by Digital Media Solutions, Inc., a Delaware corporation (“DMS”), of up to 13,999,078 shares of its Class A common stock, par value $0.0001 per share (“Class A Common Stock”), upon exercise of warrants to purchase Class A Common Stock at an exercise price of $11.50 per share (“DMS Warrants~~”) and (ii) the offer and sale, from time to time, by the selling holders identified in the Prospectus, or their permitted transferees, of (A) up to 59,445,024 shares of Class A Common Stock and (B) up to 4,000,000 DMS Warrants.

This prospectus supplement is being filed to update and supplement the information contained in the Prospectus with the information contained in DMS’s Current Report on Form 10-Q filed with the Securities and Exchange Commission on August 9, 2021, which is attached to this prospectus supplement.

This prospectus supplement updates and supplements the information in the Prospectus and is not complete without, and may not be delivered or utilized except in combination with, the Prospectus, including any amendments or supplements thereto. This prospectus supplement should be read in conjunction with the Prospectus and if there is any inconsistency between the information in the Prospectus and this prospectus supplement, you should rely on the information in this prospectus supplement.

~~The Class A Common Stock and DMS Warrants are traded on the New York Stock Exchange under the symbols “DMS” and “DMS WS,” respectively.~~

~~Investing in our securities involves risks. See “Risk Factors” beginning on page 24 of the Prospectus and in any applicable prospectus supplement.~~

Neither the SEC nor any state securities commission has approved or disapproved of these securities or passed upon the adequacy or accuracy of the Prospectus or this prospectus supplement. Any representation to the contrary is a criminal offense.

~~The date of this prospectus supplement is August 9, 2021.~~

~~Table of Contents~~

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UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

FORM 10-Q

(Mark One)


☒			QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the quarterly period ended ~~June~~September 30, 2021


☐			TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the transition period from _________ to __________

Digital Media Solutions, Inc.

(Exact name of Registrant as specified in its charter)


Delaware	001-38393	98-1399727
(State of incorporation)	(Commission File Number)	(I.R.S. Employer Identification No.)

4800 140th Avenue N. , Suite 101, Clearwater, Florida		33762
(Address of Principal Executive Offices)		(Zip Code)

Registrant's telephone number, including area code: (877) 236-8632

(Former Name or Former Address, if Changed Since Last Report)

Securities registered pursuant to Section 12(b) of the Act:

Title of each class

Trading

Symbol(s)

Name of each exchange

on which registered

Class A common stock, $0.0001 par value per share

DMS

New York Stock Exchange

Redeemable warrants to acquire Class A common stock

DMS WS

New York Stock Exchange

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes ☒ No ☐

Indicate by check mark whether the registrant has submitted electronically every Interactive Data File required to be submitted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit such files). Yes ☒ No ☐

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, a smaller reporting company, or an emerging growth company. See the definitions of “large accelerated filer,” “accelerated filer,” “smaller reporting company,” and "emerging growth company" in Rule 12b-2 of the Exchange Act.


Large accelerated filer	☐	Accelerated filer	☒
Non-accelerated filer	☐	Smaller reporting company	☒
		Emerging growth company	☒

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If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). Yes ☐ No ☒

As of ~~July 30,~~November 2, 2021, ~~36,167,765~~36,191,189 shares of the registrant’s Class A common stock; ~~25,999,464~~25,699,464 of the registrant’s Class B common stock, par value $0.0001 per share; and 13,999,078 warrants to purchase shares of the registrant’s Class A common stock, par value $0.0001 per share, were issued and outstanding.

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Digital Media Solutions, Inc.

Table of Contents


		Page No.

PART I. FINANCIAL INFORMATION
Item 1.	Financial Statements	1
	Unaudited Condensed Consolidated Balance Sheets	1
	Unaudited Condensed Consolidated Statements of Operations	2
	Unaudited Condensed Consolidated Statements of Changes in Equity	3
	Unaudited Condensed Consolidated Statements of Cash Flows	56
	Notes to Unaudited Condensed Consolidated Financial Statements	67
Item 2.	Management’s Discussion and Analysis of Financial Condition and Results of Operations	2223
Item 3.	Quantitative and Qualitative Disclosures About Market Risk	3637
Item 4.	Controls and Procedures	3637
PART II. OTHER INFORMATION
Item 1.	Legal Proceedings	3738
Item 1A.	Risk Factors	38
Item 2.	Unregistered Sales of Equity Securities and Use of Proceeds from Registered Securities	38
Item 3.	Defaults Upon Senior Securities	38
Item 4.	Mine Safety Disclosures	38
Item 5.	Other Information	38
Item 6.	Exhibits	39
SIGNATURES		4140

Cautionary Note Regarding Forward-Looking Statements

References in this document to the “Registrant,” “DMS Inc.,” “DMS,” the “Company,” “we,” “management,” “us” or “our” refers to Digital Media Solutions, Inc. and its consolidated subsidiaries, except where the context otherwise requires or indicates.

This Quarterly Report, particularly Part I. Item 2. Management’s Discussion and Analysis of Financial Condition and Results of Operations (“MD&A”) and Part II. Item 1A. Risk Factors, and the documents we incorporate into this Quarterly ~~Reprt~~Report contain certain statements that are, or may be deemed to be, forward-looking statements within the meaning of that term in Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended (the “Exchange Act”), and are made in reliance upon the protections provided by such acts for forward-looking statements. These forward looking statements are often identified by words such as “expect,” “estimate,” “project,” “budget,” “forecast,” “anticipate,” “intend,” “plan,” “may,” “will,” “could,” “should,” “believes,” “predicts,” “potential,” “continue,” and similar expressions. These forward-looking statements include, without limitation, DMS’s expectations with respect to its future performance and its ability to implement its strategy, and are based on the beliefs and expectations of our management team from the information available at the time such statements are made. These forward-looking statements involve significant risks and uncertainties that could cause the actual results to differ materially from the expected results. Most of these factors are outside DMS’s control and are difficult to predict. Factors that may cause such differences include, but are not limited to: (1) the COVID-19 pandemic or other public health crises; (2) changes in client demand for our services and our ability to adapt to such changes; (3) the entry of new competitors in the market; (4) the ability to maintain and attract consumers and advertisers in the face of changing economic or competitive conditions; (5) the ability to maintain, grow and protect the data DMS obtains from consumers and advertisers; (6) the performance of DMS’s technology infrastructure; (7) the ability to protect DMS’s intellectual property rights; (8) the ability to successfully source and complete acquisitions and to integrate the operations of companies DMS acquires, including the Crisp Results assets and Aimtell, PushPros and Aramis Interactive; (9) the ability to improve and maintain adequate internal controls over financial and management systems, and remediate the identified material weakness; (10) changes in applicable laws or regulations and the ability to maintain compliance; (11) our substantial levels of indebtedness; (12) volatility in the trading price on the NYSE of our common stock and warrants; (13) fluctuations in value of

~~Table of Contents~~

our private placement warrants; and (14) other risks and uncertainties indicated from time to time in DMS’s filings with the

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SEC, including those under “Risk Factors” in DMS’s Annual Report on Form 10-K/A for the year ended December 31, 2020, filed on May 18, 2021(“2020 Form 10-K/A”) and its subsequent filings with the SEC.

There may be additional risks that we consider immaterial or which are unknown, and it is not possible to predict or identify all such risks.

DMS cautions that the foregoing list of factors is not exclusive. DMS cautions readers not to place undue reliance upon any forward-looking statements, which speak only as of the date made. DMS does not undertake or accept any obligation or undertaking to release publicly any updates or revisions to any forward-looking statements to reflect any change in its expectations or any change in events, conditions or circumstances on which any such statement is based.

PART I - FINANCIAL INFORMATION

Item 1. Financial Statements

DIGITAL MEDIA SOLUTIONS, INC.

CONDENSED CONSOLIDATED BALANCE SHEETS

(Unaudited)

(in thousands, except per share data)


		June 30, 2021		December 31, 2020 As Restated			September 30, 2021		December 31, 2020 As Restated
ASSETS	ASSETS					ASSETS
Current assets:	Current assets:					Current assets:
Cash and cash equivalents	Cash and cash equivalents	$	18,829	$	31,397	Cash and cash equivalents	$	18,732	$	31,397
Accounts receivable, net of allowances of $3,985 and $3,121, respectively		51,868		42,085
Accounts receivable, net of allowances of $4,459 and $3,121, respectively						Accounts receivable, net of allowances of $4,459 and $3,121, respectively	54,386		42,085
Prepaid and other current assets	Prepaid and other current assets	3,171		2,943		Prepaid and other current assets	5,326		2,943
Income tax receivable	Income tax receivable	2,141		474		Income tax receivable	2,013		474
Total current assets	Total current assets	76,009		76,899		Total current assets	80,457		76,899
Property and equipment, net	Property and equipment, net	18,484		15,016		Property and equipment, net	19,719		15,016
Goodwill	Goodwill	67,127		44,904		Goodwill	67,127		44,904
Intangible assets, net	Intangible assets, net	86,434		46,447		Intangible assets, net	80,914		46,447
Deferred tax assets	Deferred tax assets	19,687		18,948		Deferred tax assets	18,682		18,948
Other assets	Other assets	797		206		Other assets	965		206
Total assets	Total assets	$	268,538	$	202,420	Total assets	$	267,864	$	202,420
LIABILITIES AND DEFICIT	LIABILITIES AND DEFICIT					LIABILITIES AND DEFICIT
Current liabilities:	Current liabilities:					Current liabilities:
Accounts payable	Accounts payable	$	39,741	$	37,191	Accounts payable	$	42,289	$	37,191
Accrued expenses and other current liabilities	Accrued expenses and other current liabilities	7,569		9,886		Accrued expenses and other current liabilities	8,542		9,886
Current portion of long-term debt	Current portion of long-term debt	2,250		7,967		Current portion of long-term debt	2,250		7,967
Income tax payable	Income tax payable	26		1,413		Income tax payable	160		1,413
Short-term Tax Receivable Agreement liability	Short-term Tax Receivable Agreement liability	1,180		510		Short-term Tax Receivable Agreement liability	1,551		510
Contingent consideration payable - current	Contingent consideration payable - current	6,213		0		Contingent consideration payable - current	6,166		—
Total current liabilities	Total current liabilities	56,979		56,967		Total current liabilities	60,958		56,967

Long-term debt	Long-term debt	215,995		193,591		Long-term debt	215,767		193,591
Long-term Tax Receivable Agreement liability	Long-term Tax Receivable Agreement liability	16,179		15,760		Long-term Tax Receivable Agreement liability	15,295		15,760
Deferred tax liability	Deferred tax liability	6,455		7,024		Deferred tax liability	6,170		7,024
Private Placement Warrant liabilities	Private Placement Warrant liabilities	14,640		22,080		Private Placement Warrant liabilities	8,240		22,080
Contingent consideration payable - noncurrent		4,035		0
Contingent consideration payable - non-current						Contingent consideration payable - non-current	997		—
Deferred acquisition consideration payable	Deferred acquisition consideration payable	4,642		0		Deferred acquisition consideration payable	4,713		—
Other non-current liabilities	Other non-current liabilities	2,520		2,683		Other non-current liabilities	1,970		2,683
Total liabilities	Total liabilities	321,445		298,105		Total liabilities	314,110		298,105
Stockholders' deficit:	Stockholders' deficit:					Stockholders' deficit:
Preferred stock, $0.0001 par value, 100,000 shares authorized; NaN issued and outstanding at June 30, 2021		0		0
Class A common stock, $0.0001 par value, 500,000 shares authorized; 35,818 issued and outstanding at June 30, 2021		3		3
Class B common stock, $0.0001 par value, 60,000 shares authorized; 25,999 issued and 25,699 outstanding at June 30, 2021		3		3
Class C common stock, $0.0001 par value, 40,000 authorized; NaN issued and outstanding at June 30, 2021		0		0
Preferred stock, $0.0001 par value, 100,000 shares authorized; none issued and outstanding at September 30, 2021						Preferred stock, $0.0001 par value, 100,000 shares authorized; none issued and outstanding at September 30, 2021	—		—
Class A common stock, $0.0001 par value, 500,000 shares authorized; 36,168 issued and outstanding at September 30, 2021						Class A common stock, $0.0001 par value, 500,000 shares authorized; 36,168 issued and outstanding at September 30, 2021	4		3
Class B common stock, $0.0001 par value, 60,000 shares authorized; 25,999 issued and 25,699 outstanding at September 30, 2021						Class B common stock, $0.0001 par value, 60,000 shares authorized; 25,999 issued and 25,699 outstanding at September 30, 2021	3		3
Class C common stock, $0.0001 par value, 40,000 authorized; none issued and outstanding at September 30, 2021						Class C common stock, $0.0001 par value, 40,000 authorized; none issued and outstanding at September 30, 2021	—		—
Additional paid-in capital	Additional paid-in capital	$	(27,642)	$	(48,027)	Additional paid-in capital	$	(27,717)	$	(48,027)
Retained earnings	Retained earnings	(737)		(3,146)		Retained earnings	2,799		(3,146)
Total stockholders' deficit	Total stockholders' deficit	(28,373)		(51,167)		Total stockholders' deficit	(24,911)		(51,167)
Non-controlling interest	Non-controlling interest	$	(24,534)	$	(44,518)	Non-controlling interest	$	(21,335)	$	(44,518)
Total deficit	Total deficit	(52,907)		(95,685)		Total deficit	(46,246)		(95,685)
Total liabilities and deficit	Total liabilities and deficit	$	268,538	$	202,420	Total liabilities and deficit	$	267,864	$	202,420

The accompanying notes are an integral part of the unaudited condensed consolidated financial statements.

DIGITAL MEDIA SOLUTIONS, INC.

CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS

(Unaudited)

(in thousands, except per share data)


		Three Months Ended June 30,				Six Months Ended June 30,					Three Months Ended September 30,				Nine Months Ended September 30,
		2021		2020		2021		2020			2021		2020 As Restated		2021		2020 As Restated

Net revenue	Net revenue	$	105,079	$	75,196	$	201,882	$	147,924	Net revenue	$	107,399	$	82,829	$	309,281	$	230,753
Cost of revenue	Cost of revenue	71,359		52,402		140,541		102,561		Cost of revenue	76,139		57,777		216,680		160,338

Salaries and related costs	Salaries and related costs	11,708		7,901		21,977		16,231		Salaries and related costs	12,449		7,882		34,426		24,114
General and administrative expenses	General and administrative expenses	10,552		4,652		17,514		9,950		General and administrative expenses	11,161		6,807		28,675		16,756
Acquisition costs	Acquisition costs	466		47		1,960		74		Acquisition costs	(2,665)		3,248		(705)		3,322
Depreciation and amortization	Depreciation and amortization	7,044		4,356		12,463		8,671		Depreciation and amortization	7,186		4,636		19,649		13,307
Income from operations	Income from operations	$	3,950	$	5,838	$	7,427	$	10,437	Income from operations	$	3,129	$	2,479	$	10,556	$	12,916
Interest expense	Interest expense	3,622		3,491		6,879		7,281		Interest expense	3,756		3,421		10,635		10,702
Change in fair value of warrant liabilities	Change in fair value of warrant liabilities	(7,750)		0		(7,435)		0		Change in fair value of warrant liabilities	(6,400)		(3,840)		(13,835)		(3,840)
Debt extinguishment	Debt extinguishment	2,108		$	0	2,108		$	0	Debt extinguishment	—		—		2,108		—
Net income before income taxes	Net income before income taxes	$	5,970	$	2,347	$	5,875	$	3,156	Net income before income taxes	$	5,773	$	2,898	$	11,648	$	6,054
Income tax expense	Income tax expense	1,031		213		1,148		265		Income tax expense	379		1,636		1,527		1,901
Net income	Net income	$	4,939	$	2,134	$	4,727	$	2,891	Net income	$	5,394	$	1,262	$	10,121	$	4,153
Net income attributable to non-controlling interest	Net income attributable to non-controlling interest	2,411		0		2,373		0		Net income attributable to non-controlling interest	1,858		2,463		4,217		2,463
Net income attributable to Digital Media Solutions, Inc.		$	2,528	$	2,134	$	2,354	$	2,891
Net income (loss) attributable to Digital Media Solutions, Inc.										Net income (loss) attributable to Digital Media Solutions, Inc.	$	3,536	$	(1,201)	$	5,904	$	1,690

Weighted-average shares outstanding - basic	Weighted-average shares outstanding - basic	35,377		N/A1		34,315		N/A1		Weighted-average shares outstanding - basic	36,511		32,294		35,050		32,294
Weighted-average shares outstanding - diluted	Weighted-average shares outstanding - diluted	36,522		N/A1		34,325		N/A1		Weighted-average shares outstanding - diluted	63,321		32,294		61,988		32,294
Earnings per share attributable to Digital Media Solutions, Inc.:	Earnings per share attributable to Digital Media Solutions, Inc.:									Earnings per share attributable to Digital Media Solutions, Inc.:
Basic earnings per common shares	Basic earnings per common shares	$	0.07	N/A1		$	0.07	N/A1		Basic earnings per common shares	$	0.10	$	0.09	$	0.17	$	0.09
Diluted earnings per common shares	Diluted earnings per common shares	$	0.07	N/A1		$	(0.06)	N/A1		Diluted earnings per common shares	$	0.09	$	0.09	$	0.16	$	0.09

The accompanying notes are an integral part of the unaudited condensed consolidated financial statements.

1Prior to the Business Combination, the membership structure of Digital Media Solutions Holdings, LLC included units which had profit interests. The Company analyzed the calculation of earnings per unit for periods prior to the Business Combination and determined that it resulted in values that would not be meaningful to the users of these consolidated financial statements. Therefore, earnings per share information has not been presented for periods prior to the Business Combination on July 15, 2020.

DIGITAL MEDIA SOLUTIONS, INC.

CONDENSED CONSOLIDATED STATEMENTS OF EQUITY (DEFICIT)

(Unaudited)

(in thousands, except share data)


	Class A Common Stock			Class B Common Stock			Additional Paid-in Capital		Retained Earnings		Total Stockholders' Deficit		Non- controlling Interest
	Shares	Amount		Shares	Amount										Total Deficit

Balance, December 31, 2020 (As Restated)	32,393	$	3	25,999	$	3	$	(48,027)	$	(3,146)	$	(51,167)	$	(44,518)	$	(95,685)
Net income (loss)	—	$	—	—	$	—	$	—	$	(119)	$	(119)	$	(93)	$	(212)
Shares issued in connection with acquisition of Aramis, PushPros and Aimtell (Note 6)	1,293	$	—	—	$	—	$	9,384	$	—	$	9,384	$	5,616	$	15,000
Exercise of warrants to issue Class A common stock	1	$	—	—	$	—	$	17	$	—	$	17	$	—	$	17
Stock-based compensation	—	$	—	—	$	—	$	1,365	$	—	$	1,365	$	—	$	1,365
Other	—	$	—	—	$	—	$	—	$	—	$	—	$	(21)	$	(21)
Balance, March 31, 2021	33,687	$	3	25,999	$	3	$	(37,261)	$	(3,265)	$	(40,520)	$	(39,016)	$	(79,536)


Net income	—	—		—	—		—		2,528		2,528		2,411		$	4,939
Shares issued in connection with acquisition of Crisp Results (Note 6)	1,595	$	—	—	$	—	$	11,513	$	—	$	11,513	$	8,310	$	19,823
Prism shares redeemed and issued to Class A Common Stock	300	$	—	(300)	$	—	$	192	$	—	$	192	$	—	$	192
Directors and employee vested units redeemed	82	—		—	—		$	—	—		$	—	$	—	$	—
Stock-based compensation	—	$	—	—	$	—	$	1,394	$	—	$	1,394	$	—	$	1,394
SmarterChaos DMSH units redeemed and issued to Class A Common Stock (1)	154	$	—	—	$	—	$	392	$	—	$	392	$	—	$	392
Impact of transactions affecting non-controlling interest (2)	—	$	—	—	$	—	$	(3,788)	$	—	$	(3,788)	$	3,788	$	—
Other (3)	—	$	—	—	$	—	$	(84)	$	—	$	(84)	$	(27)	$	(111)
Balance, June 30, 2021	35,818	$	3	25,699	3		(27,642)		(737)		$	(28,373)	$	(24,534)	$	(52,907)


	Class A Common Stock			Class B Common Stock			Additional Paid-in Capital		Retained Earnings		Total Stockholders' Deficit		Non- controlling Interest		Members' Deficit		Total Deficit
	Shares	Amount		Shares	Amount
Net income	—	—		—	—		—		3,536		3,536		1,858		—		$	5,394
Employee vested units redeemed	350	$	—	—	$	—	$	—	$	—	—		$	—	$	—	$	—
Stock-based compensation	—	$	—	—	$	—	$	1,583	$	—	$	1,583	$	—	$	—	$	1,583
Impact of transactions affecting non-controlling interest (2)	—	$	—	—	$	—	$	(1,416)	$	—	$	(1,416)	$	1,416	$	—	$	—
Correction of Business Combination Tax Receivable Agreement	—	$	—	—	$	—	$	(322)	$	—	$	(322)	$	—	$	—	$	(322)
Other (3)	—	$	—	—	$	—	$	80	$	—	$	80	$	(75)	$	—	$	5
Balance, September 30, 2021	36,168	$	4	25,699	3		(27,717)		2,799		$	(24,911)	$	(21,335)	$	—	$	(46,246)

(1) On June 30, 2021, the sellers of SmarterChaos redeemed approximately one-half of their non-controlling interest held through DMSH Units in exchange for Class A Common Stock in DMS Inc. The non-controlling interest held by the Sellers of SmarterChaos did not include related Class B Common Stock to be retired upon redemption.

(2) The carrying amount of non-controlling interest was adjusted primarily to reflect the change in ownership interest caused by additional controlling shares contributed as a result of the Crisp acquisition and non-controlling redemptions by Prism and the ~~sellers~~Sellers of SmarterChaos.

(2) On June 30, 2021, the sellers of Smarter Chaos redeemed approximately one-half of their non-controlling interest held through DMSH Units in exchange for Class A Common Stock in DMS Inc. The non-controlling interest held by the sellers of SmarterChaos did not include related Class B Common Stock to be retired upon redemption.

(3) Includes costs associated with the issuance of equity ~~shares.~~shares, other distribution costs, and other tax adjustments associated with the Tax Receivable Agreement.


																								Class A Common Stock						Class B Common Stock				Additional Paid-in Capital				Retained Earnings		Total Stockholders' Deficit				Non- controlling Interest				Members' Deficit
		Class A Common Stock			Class B Common Stock			Additional Paid-in Capital				Retained Earnings		Total Stockholders' Deficit			Non- controlling Interest		Members’ Deficit					Shares				Amount		Shares		Amount										Total Deficit
		Shares	Amount		Shares	Amount										Total Deficit
Balance, December 31, 2019	Balance, December 31, 2019	0	$	0	0	$	0			$	0			$	0		$	0	$	0	$	(106,258)			$	(106,258)	Balance, December 31, 2019	—		$	—	—				$	—					$	—			$	—			$	—			$	—	$	(106,258)	$	(106,258)
Net income	Net income	—	$	0	—	$	0	$	—			$	—	$	—		$	—	757		$	757	Net income	—				—		—		—		$	—			—		—				—				757				757
Member distributions	Member distributions	—	$	0	—	$	0	$	—			$	—	$	—		$	—	$	(170)	$	(170)	Member distributions	—				—		—		—		$	—			—		—				—				(170)				(170)
Balance, March 31, 2020	Balance, March 31, 2020	0	$	0	0	$	0	$	0			$	0	$	0		$	0	$	(105,671)	$	(105,671)	Balance, March 31, 2020	—				$	—	—		$	—	$	—			$	—	$	—			$	—			$	(105,671)			$	(105,671)
Net income	Net income	—	$	—	—	$	—	$	—			$	—	$	—		$	—	$	2,134	$	2,134	Net income	—				—		—		—		—				—		—				—				2,134				2,134
Balance, June 30, 2020	Balance, June 30, 2020	0	$	0	0	$	0	$	0			$	0	$	0		$	0	$	(103,537)	$	(103,537)	Balance, June 30, 2020	—				$	—	—		$	—	$	—			$	—	$	—			$	—			$	(103,537)			$	(103,537)
Net income (As restated)																							Net income (As restated)	—				$	—	—		$	—	$	—			$	3,036	$	3,036			$	2,462			$	(4,236)			$	1,262

Proceeds and shares issued in the Business Combination and the Conversion1																							Proceeds and shares issued in the Business Combination and the Conversion1	32,294				$	3	25,857		$	3	$	(52,132)			$	4,204	$	(47,922)			$	(40,646)			$	107,773			$	19,205
DMSH units issued in SmarterChaos acquisition																							DMSH units issued in SmarterChaos acquisition	—				$	—	—		$	—	$	1,861			$	—	$	1,861			$	1,139			$	—			$	3,000
Balance, September 30, 2020 (As restated)																							Balance, September 30, 2020 (As restated)	32,294				$	3	25,857		$	3	$	(50,271)			$	7,240	$	(43,025)			$	(37,045)			$	—			$	(80,070)

The accompanying notes are an integral part of the unaudited condensed consolidated financial statements.

1The restatement impact on the Company’s Proceeds in the Business Combination and Net income has changed by the fair value of Private Placement Warrant liabilities in Additional Paid-in Capital of $7.1 million, Retained Earnings of $1.9 million and Non-controlling interest of $4.2 million.

DIGITAL MEDIA SOLUTIONS, INC.

CONSOLIDATED STATEMENTS OF CASH FLOWS

(Unaudited)

(in thousands)


		Six Months Ended June 30,					Nine Months Ended September 30,
		2021		2020			2021		2020 As Restated
Cash flows from operating activities	Cash flows from operating activities					Cash flows from operating activities
Net income	Net income	$	4,727	$	2,891	Net income	$	10,121	$	4,153
Adjustments to reconcile net income to net cash provided by operating activities	Adjustments to reconcile net income to net cash provided by operating activities					Adjustments to reconcile net income to net cash provided by operating activities
Depreciation and amortization	Depreciation and amortization	12,463		8,671		Depreciation and amortization	19,649		13,307

Lease restructuring charges	Lease restructuring charges	174		0		Lease restructuring charges	(81)		—
Loss on debt extinguishment		2,108		0
Debt extinguishment						Debt extinguishment	2,108		—
Provision for bad debt	Provision for bad debt	909		0		Provision for bad debt	1,384		800
Stock-based compensation, net of amounts capitalized	Stock-based compensation, net of amounts capitalized	2,530		0		Stock-based compensation, net of amounts capitalized	3,976		—
Payment of contingent consideration	Payment of contingent consideration	0		(1,000)		Payment of contingent consideration	—		(1,000)
Amortization of debt issuance costs	Amortization of debt issuance costs	528		471		Amortization of debt issuance costs	1,006		699
Deferred income tax provision, net	Deferred income tax provision, net	364		(984)		Deferred income tax provision, net	(856)		(1,261)
Other						Other	—		400
Change in fair value of contingent consideration	Change in fair value of contingent consideration	560		0		Change in fair value of contingent consideration	(2,525)		—
Change in fair value of warrant liability	Change in fair value of warrant liability	(7,435)		0		Change in fair value of warrant liability	(13,835)		(3,840)
Change in income tax receivable and payable	Change in income tax receivable and payable	(2,328)		0		Change in income tax receivable and payable	(728)		—
Change in accounts receivable, net		(4,330)		(2,200)
Change in accounts receivable						Change in accounts receivable	(7,324)		(8,486)
Change in prepaid expenses and other current assets	Change in prepaid expenses and other current assets	222		(4,109)		Change in prepaid expenses and other current assets	(2,121)		(495)
Change in accounts payable and accrued expenses	Change in accounts payable and accrued expenses	(6,768)		(76)		Change in accounts payable and accrued expenses	(2,367)		3,210

Change in other liabilities	Change in other liabilities	(190)		29		Change in other liabilities	(516)		(136)
Net cash provided by operating activities	Net cash provided by operating activities	$	3,534	$	3,693	Net cash provided by operating activities	$	7,891	$	7,351
Cash flows from investing activities	Cash flows from investing activities					Cash flows from investing activities
Additions to property and equipment	Additions to property and equipment	$	(4,212)	$	(5,031)	Additions to property and equipment	$	(7,875)	$	(7,481)
Acquisition of businesses, net of cash acquired	Acquisition of businesses, net of cash acquired	(24,830)		0		Acquisition of businesses, net of cash acquired	(24,830)		(2,799)

Net cash used in investing activities	Net cash used in investing activities	$	(29,042)	$	(5,031)	Net cash used in investing activities	$	(32,705)	$	(10,280)
Cash flows from financing activities	Cash flows from financing activities					Cash flows from financing activities

Proceeds from Business Combination						Proceeds from Business Combination	—		29,278
Proceeds from issuance of long-term debt						Proceeds from issuance of long-term debt	220,840		—
Payments of long-term debt and notes payable	Payments of long-term debt and notes payable	$	(199,851)	$	(2,386)	Payments of long-term debt and notes payable	(200,414)		(3,423)
Proceeds from borrowings on revolving credit facilities	Proceeds from borrowings on revolving credit facilities	11,000		10,000		Proceeds from borrowings on revolving credit facilities	11,000		10,000
Payments of borrowings on revolving credit facilities	Payments of borrowings on revolving credit facilities	(15,000)		(1,000)		Payments of borrowings on revolving credit facilities	(15,000)		(11,000)
Proceeds from issuance of long-term debt		220,840		0
Proceeds from warrants exercised		11		0

Payment of debt issuance costs	Payment of debt issuance costs	(3,565)		(163)		Payment of debt issuance costs	(3,565)		(264)

Payment of equity issuance						Payment of equity issuance	(475)		—

Payment of equity issuance costs		(322)		0

Payment of early termination	Payment of early termination	(188)		0		Payment of early termination	(188)		—
Proceeds from warrants exercised						Proceeds from warrants exercised	11		—
Other	Other	15		(170)		Other	(60)		(170)
Net cash provided by financing activities	Net cash provided by financing activities	$	12,940	$	6,281	Net cash provided by financing activities	$	12,149	$	24,421
Net change in cash	Net change in cash	$	(12,568)	$	4,943	Net change in cash	$	(12,665)	$	21,492
Cash, beginning of period	Cash, beginning of period	31,397		3,008		Cash, beginning of period	31,397		3,008
Cash, end of period	Cash, end of period	$	18,829	$	7,951	Cash, end of period	$	18,732	$	24,500

Supplemental Disclosure of Cash Flow Information	Supplemental Disclosure of Cash Flow Information					Supplemental Disclosure of Cash Flow Information
Cash Paid During the Period For:	Cash Paid During the Period For:					Cash Paid During the Period For:
Interest	Interest	$	6,308	$	6,904	Interest	$	10,908	$	10,070
Income taxes, net	Income taxes, net	$	3,837	$	0	Income taxes, net	$	3,837	$	1,570
Non-Cash Investing and Financing Transactions:	Non-Cash Investing and Financing Transactions:					Non-Cash Investing and Financing Transactions:
Contingent and deferred acquisition consideration	Contingent and deferred acquisition consideration	$	14,890	$	0	Contingent and deferred acquisition consideration	$	11,877	$	—
Issuance of equity for Aimtell/PushPros/Aramis and Crisp Results		$	35,000	$	0
Issuance of equity for Aimtell/PushPros/Aramis, Crisp Results and SmarterChaos						Issuance of equity for Aimtell/PushPros/Aramis, Crisp Results and SmarterChaos	$	35,000	$	3,000
Stock-based compensation capitalized in Internally Developed Software						Stock-based compensation capitalized in Internally Developed Software	$	366	$	—
Capital expenditures included in accounts payable	Capital expenditures included in accounts payable	$	1,144	$	248	Capital expenditures included in accounts payable	$	550	$	138

The accompanying notes are an integral part of the unaudited condensed consolidated financial statements.

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DIGITAL MEDIA SOLUTIONS, INC.

NOTES TO UNAUDITED CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

NOTE 1. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

Business

Digital Media Solutions, Inc. (“DMS Inc.”) is a digital performance marketing company offering a diversified lead and software delivery platform that drives high value and high intent leads to its customers. As used in this Quarterly Report, the “Company” refers to DMS Inc. and its consolidated subsidiaries, (including its wholly-owned subsidiary, CEP V DMS US Blocker Company, a Delaware corporation (“Blocker”)). The Company is headquartered in Clearwater, Florida. The Company primarily operates and derives most of its revenues in the United States.

Restatement of Previously Issued Financial Statements

The notes included herein should be read in conjunction with the Company’s restated audited consolidated financial statements included in the Company’s Annual Report on Form 10-K/A filed with the SEC on May 18, 2021 (the “2020 Form 10-K/A”).

As previously disclosed in our 2020 Form 10-K/A, we restated the Company’s previously issued consolidated financial statements as of and for the year ended December 31, 2020, as well as each of the impacted quarters within 2020 to make the necessary accounting corrections related to our warrant accounting for the Private Placement warrants.

Correction of Tax Receivable Agreement Liability as of Business Combination date

Through the completion of the 2020 tax return during the current interim period, we identified an errorrecorded upon the Business Combination ( “Business Combination” defined below) that resulted in a decrease in the deferred tax asset of $2.1 million, a decrease in the Tax Receivable Agreement liability of $1.8 million and a decrease in Additional Paid-In Capital of $0.3 million, as compared to the amounts recorded in the consolidated balance sheet as of December 31, 2020 and interim periods in the current fiscal year. As the effect of the correction to these accounts was not material to the prior period financial statements, we elected to correct the balance in the current period, with the offset to Additional Paid-In Capital, which was consistent with the method to record the Deferred Tax Asset and Tax Receivable Agreement liability on the date of the Business Combination. There was no impact to ~~the quarter ended June 30, 2020 as the Private Placement warrants were not issued.~~continuing operations, net income, or related per-share amounts for each period.

Basis of Presentation

These consolidated financial statements have been prepared in accordance with U.S. generally accepted accounting principles (“GAAP”) and applicable rules and regulations of the SEC regarding interim financial reporting. Accordingly, they do not include all of the information and notes required by GAAP for annual financial statements. In the opinion of management, all adjustments consisting of normal and recurring entries considered necessary for a fair presentation of the results for the interim periods presented have been included. All significant intercompany balances and transactions have been eliminated. The preparation of financial statements in conformity with GAAP requires management to make estimates and assumptions that affect reported amounts in the financial statements and accompanying notes. These estimates are based on information available as of the date of the unaudited condensed consolidated financial statements; therefore, actual results could differ from those estimates. Interim results are not necessarily indicative of the results for a full year.

Business Combination

As discussed in more detail in our 2020 Form 10-K/A, on July 15, 2020, DMSH consummated the Business Combination with Leo pursuant to the Business Combination Agreement (“Business Combination”). Pursuant to the Business Combination, DMS Inc. acquired, directly and through its acquisition of the equity of Blocker, approximately 55.5% of the membership interest in DMSH, while Prism Data, LLC, a Delaware limited liability company (“Prism”), CEP V-A DMS AIV Limited Partnership, a Delaware limited partnership (“Clairvest Direct Seller”) and related entities (the “Sellers”) retained approximately 44.5% of the membership interest in DMSH (“non-controlling interests”).

For additional information, see Note 2: “Business Combination” in the Notes to Consolidated Financial Statements in our 2020 Form 10-K/A.

Non-controlling Interest

The non-controlling interest represents the membership interest in Digital Media Solutions Holding (“DMSH”) held by holders other than the Company. As of ~~June~~September 30, 2021, the Prism, Clairvest Direct Sellers and SmarterChaos combined ownership percentage in DMSH was ~~41.9%~~41.7% and as of December 31, 2020 it was 44.8%. The Company has consolidated the financial position and results of operations of DMSH and reflected the proportionate interest held by Prism, Clairvest Direct Seller and the SmarterChaos sellers as a non-controlling interest.

Changes in Accounting Standards and Policies

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There have been no changes in the significant accounting policies from those that were disclosed in our 2020 Form 10-K/A.

Accounting Standards Not Yet Adopted

The Company qualifies as an “emerging growth company” and thus has elected to adhere to the extended transition period for complying with new or revised accounting standards under Section 102(b)(1) of the JOBS Act. This election allows the Company to delay the adoption of new or revised accounting standards that have different effective dates for public and private companies until those standards apply to private companies.

~~Table of Contents~~

In February 2016, the Financial Accounting Standards Board (“FASB”) issued authoritative guidance ASC 842, Lease Accounting, regarding the accounting for leases, and has since issued subsequent updates to the initial guidance. The amended guidance requires the recognition of assets and liabilities for operating leases. The standard was initially effective for annual and interim reporting periods beginning after December 15, 2019. However, in November 2019, the FASB issued amended guidance, which defers for Emerging Growth Companies (“EGC”) the effective date to fiscal years beginning after December 15, 2021, and interim periods within fiscal years beginning after December 15, 2022. The standard must be adopted using a modified retrospective transition. We plan to adopt the standard using the optional transition method whereby we would apply the new lease requirements through a cumulative-effect adjustment on the effective date of adoption. We plan to elect the package of practical expedients permitted under the transition guidance of the new standards, which allows us to not reassess whether any expired or existing contracts contain leases, allows us to carry forward the historical lease classification and permits us to exclude from our assessment initial direct costs for any existing leases. We will also make an accounting policy election to exclude leases with an initial term of twelve months or less from our transition adjustment. We are currently evaluating the impact on our consolidated balance sheets, recognizing assets and related lease ~~liabilities, which may or may not have a material impact on the Company’s Consolidated Financial Statements.~~liabilities.

In June 2016, the FASB issued authoritative guidance on accounting for credit losses on financial instruments, including trade receivables, and has since issued subsequent updates to the initial guidance. The amended guidance requires the application of a current expected credit loss model, which measures credit losses based on relevant information about past events, including historical experience, current conditions, and reasonable and supportable forecasts. The guidance requires adoption using a modified retrospective approach and is effective for EGC fiscal years beginning after December 15, 2022, including interim periods within those fiscal years. We are currently evaluating the impact on our consolidated financial statements.

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NOTE 2. REVENUE

Disaggregation of Revenue

The following tables presents the disaggregation of revenue by reportable segment and type of service (in thousands):


		Three Months Ended June 30, 2021											Three Months Ended September 30, 2021
		Brand Direct		Marketplace		Other		Intercompany eliminations		Total			Brand Direct		Marketplace		Other		Intercompany eliminations		Total
Three Months Ended June 30, 2021

Net revenue:	Net revenue:											Net revenue:
Customer acquisition	Customer acquisition	$	57,955	$	57,763	$	0	$	(14,476)	$	101,242	Customer acquisition	$	63,332	$	58,278	$	—	$	(18,133)	$	103,477
Managed services	Managed services	1,921		0		1,109		0		3,030		Managed services	1,667		—		1,471		—		3,138
Software services	Software services	0		0		807		0		807		Software services	—		—		784		—		784
Total Net revenue	Total Net revenue	$	59,876	$	57,763	$	1,916	$	(14,476)	$	105,079	Total Net revenue	$	64,999	$	58,278	$	2,255	$	(18,133)	$	107,399
		Three Months Ended June 30, 2020
Three Months Ended June 30, 2020		Brand Direct		Marketplace		Other		Intercompany eliminations		Total
													Three Months Ended September 30, 2020
													Brand Direct		Marketplace		Other		Intercompany eliminations		Total
Net revenue:	Net revenue:											Net revenue:
Customer acquisition	Customer acquisition	$	40,185	$	35,218	$	0	$	(6,636)	$	68,767	Customer acquisition	$	43,921	$	39,541	$	—	$	(8,755)	$	74,707
Managed services	Managed services	5,189		0		449		0		5,638		Managed services	5,247		—		2,045		—		7,292
Software services	Software services	0		0		791		0		791		Software services	—		—		830		—		830
Total Net revenue	Total Net revenue	$	45,374	$	35,218	$	1,240	$	(6,636)	$	75,196	Total Net revenue	$	49,168	$	39,541	$	2,875	$	(8,755)	$	82,829

~~Table of Contents~~

Six Months Ended June 30, 2021
Brand
Direct
Marketplace Other Intercompany eliminations Total
Six Months Ended June 30, 2021
Net revenue:
Customer acquisition $ 111,009 $ 107,022 $ 0 $ (25,127) $ 192,904
Managed services 5,046 0 2,325 0 7,371
Software services 0 0 1,607 0 1,607
Total Net revenue $ 116,055 $ 107,022 $ 3,932 $ (25,127) $ 201,882
Six Months Ended June 30, 2020
Six Months Ended June 30, 2020
Brand
Direct
Marketplace Other Intercompany eliminations Total
Net revenue:
Customer acquisition 78,637 69,396 0 (10,246) 137,787
Managed services 7,638 0 899 0 8,537
Software services 0 0 1,600 0 1,600
Total Net revenue $ 86,275 $ 69,396 $ 2,499 $ (10,246) $ 147,924


	Nine Months Ended September 30, 2021
	Brand Direct		Marketplace		Other		Intercompany eliminations		Total

Net revenue:
Customer acquisition	$	174,341	$	165,300	$	—	$	(43,260)	$	296,381
Managed services	6,713		—		3,796		—		10,509
Software services	—		—		2,391		—		2,391
Total Net revenue	$	181,054	$	165,300	$	6,187	$	(43,260)	$	309,281


	Nine Months Ended September 30, 2020
	Brand Direct		Marketplace		Other		Intercompany eliminations		Total
Net revenue:
Customer acquisition	122,557		108,937		—		(19,001)		212,493
Managed services	12,885		—		2,945		—		15,830
Software services	—		—		2,430		—		2,430
Total Net revenue	$	135,442	$	108,937	$	5,375	$	(19,001)	$	230,753

Contract balances

As of ~~June~~September 30, 2021 and December 31, 2020, the balance of deferred revenue was ~~$1.2~~$0.9 million and $1.7 million, respectively, and recorded within Accrued expenses and other current liabilities on the unaudited condensed consolidated balance sheets. We expect the majority of the deferred revenue balance at ~~June~~September 30, 2021 to be recognized as revenue during the following quarter. For the three and ~~six~~nine months ended ~~June~~September 30, 2021, we recognized revenue of $1.2 million ~~$1.1 million~~ and ~~$2.8~~$1.7 million, respectively, that was previously recorded as a contract liability within “Accrued expenses and other current liabilities” on the unaudited condensed consolidated balance sheets.

As of ~~June~~September 30, 2021 and December 31, 2020, unbilled revenue included in accounts receivable was ~~$2.2~~$2.5 million and $1.8 million, respectively. Substantially all amounts included within the unbilled revenue balance are invoiced to customers within the month directly following the period of service.

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NOTE 3. REPORTABLE SEGMENTS

The Company’s operating segments are determined based on the financial information reviewed by its chief operating decision maker (“CODM”), and the basis upon which management makes resource allocation decisions and assesses the performance of the Company’s segments. The Company evaluates the operating performance of its segments based on financial measures such as net revenue, cost of revenue, and gross profit. Given the nature of the digital marketing solutions business, the amount of assets does not provide meaningful insight into the operating performance of the Company. As a result, the amount of the Company’s assets is not subject to segment allocation and total assets is not included within the disclosure of the Company’s segment financial information.

~~Table of Contents~~

The following tables are a reconciliation of the operations of our segments to income from operations (in thousands):


		Three Months Ended June 30,				Six Months Ended June 30,					Three Months Ended September 30,				Nine Months Ended September 30,
		2021		2020		2021		2020			2021		2020 As Restated		2021		2020 As Restated

Net revenue	Net revenue	$	105,079	$	75,196	$	201,882	$	147,924	Net revenue	$	107,399	$	82,829	$	309,281	$	230,753
Brand Direct	Brand Direct	59,876		45,374		116,055		86,275		Brand Direct	64,999		49,168		181,054		135,442
Marketplace	Marketplace	57,763		35,218		107,022		69,396		Marketplace	58,278		39,541		165,300		108,937
Other	Other	1,916		1,240		3,932		2,499		Other	2,255		2,875		6,187		5,375
Intercompany eliminations	Intercompany eliminations	(14,476)		(6,636)		(25,127)		(10,246)		Intercompany eliminations	(18,133)		(8,755)		(43,260)		(19,001)
Cost of revenue	Cost of revenue	71,359		52,402		140,541		102,561		Cost of revenue	76,139		57,777		216,680		160,338
Brand Direct	Brand Direct	44,321		34,410		87,140		65,298		Brand Direct	49,815		37,828		136,955		103,125
Marketplace	Marketplace	41,056		24,541		77,654		47,440		Marketplace	43,822		27,661		121,477		75,101
Other	Other	458		38		874		69		Other	635		1,043		1,508		1,113
Intercompany eliminations	Intercompany eliminations	(14,476)		(6,587)		(25,127)		(10,246)		Intercompany eliminations	(18,133)		(8,755)		(43,260)		(19,001)
Gross profit	Gross profit	$	33,720	$	22,794	$	61,341	$	45,363	Gross profit	$	31,260	$	25,052	$	92,601	$	70,415
Brand Direct										Brand Direct	15,184		11,340		44,099		32,317
Marketplace										Marketplace	14,456		11,880		43,823		33,836
Other										Other	1,620		1,832		4,679		4,262
Salaries and related costs	Salaries and related costs	11,708		7,901		21,977		16,231		Salaries and related costs	12,449		7,882		34,426		24,114
General and administrative expenses	General and administrative expenses	10,552		4,652		17,514		9,950		General and administrative expenses	11,161		6,807		28,675		16,756
Acquisition costs	Acquisition costs	466		47		1,960		74		Acquisition costs	(2,665)		3,248		(705)		3,322
Depreciation and amortization	Depreciation and amortization	7,044		4,356		12,463		8,671		Depreciation and amortization	7,186		4,636		19,649		13,307
Income from operations	Income from operations	$	3,950	$	5,838	$	7,427	$	10,437	Income from operations	$	3,129	$	2,479	$	10,556	$	12,916

910

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NOTE 4. GOODWILL AND INTANGIBLE ASSETS

Goodwill

Changes in the carrying value of goodwill, by reporting segment, were as follows (in thousands):


		Brand Direct		Marketplace		Other		Total			Brand Direct		Marketplace		Other		Total
Balance, December 31, 2020	Balance, December 31, 2020	$	8,616	$	32,660	$	3,628	$	44,904	Balance, December 31, 2020	$	8,616	$	32,660	$	3,628	$	44,904
Additions (Note 6)	Additions (Note 6)	4,853		17,370		0		22,223		Additions (Note 6)	4,853		17,370		—		22,223
Balance, June 30, 2021		$	13,469	$	50,030	$	3,628	$	67,127
Balance, September 30, 2021										Balance, September 30, 2021	$	13,469	$	50,030	$	3,628	$	67,127

The carrying amount of goodwill for all reporting units had 0no accumulated impairments as of ~~June~~September 30, 2021 and December 31, 2020.

Intangible assets, net

Finite-lived intangible assets, net consisted of the following (in thousands):


			June 30, 2021						December 31, 2020								September 30, 2021						December 31, 2020
		Amortization Period (Years)	Gross		Accumulated Amortization		Net		Gross		Accumulated Amortization		Net			Amortization Period (Years)	Gross		Accumulated Amortization		Net		Gross		Accumulated Amortization		Net
Intangible assets subject to amortization:	Intangible assets subject to amortization:														Intangible assets subject to amortization:
Technology	Technology	3 to 5	$	58,631	$	(26,672)	$	31,959	$	48,008	$	(21,454)	$	26,554	Technology	3 to 5	$	58,652	$	(28,818)	$	29,834	$	48,008	$	(21,454)	$	26,554
Customer relationships	Customer relationships	2 to 9	55,713		(10,653)		45,060		21,794		(6,749)		15,045		Customer relationships	2 to 9	56,003		(11,382)		44,621		21,794		(6,749)		15,045
Brand	Brand	1 to 7	9,621		(1,547)		8,074		4,295		(961)		3,334		Brand	1 to 7	9,621		(3,808)		5,813		4,295		(961)		3,334
Non-competition agreements	Non-competition agreements	3	2,222		(881)		1,341		2,105		(591)		1,514		Non-competition agreements	3	1,932		(1,286)		646		2,105		(591)		1,514
Total	Total		$	126,187	$	(39,753)	$	86,434	$	76,202	$	(29,755)	$	46,447	Total		$	126,208	$	(45,294)	$	80,914	$	76,202	$	(29,755)	$	46,447

Amortization expense for finite-lived intangible assets is recorded on a straight-line basis in the pattern in which the assets’ economic benefits are consumed over their estimated useful lives. Amortization expense related to finite-lived intangible assets was ~~$9.9~~$15.4 million and ~~$7.1~~$10.7 million for the ~~six~~nine months ended ~~June~~September 30, 2021 and 2020, respectively.

NOTE 5. DEBT

The following table presents the components of outstanding debt (in thousands):


		June 30, 2021		December 31, 2020			September 30, 2021		December 31, 2020
Term loan	Term loan	$	225,000	$	190,541	Term loan	$	224,437	$	190,541
Revolving credit facility	Revolving credit facility	0		4,000		Revolving credit facility	—		4,000
Delayed draw term loan	Delayed draw term loan	0		8,236		Delayed draw term loan	—		8,236
Notes payable	Notes payable	0		1,074		Notes payable	—		1,074
Total debt	Total debt	225,000		203,851		Total debt	224,437		203,851
Unamortized debt issuance costs (1)	Unamortized debt issuance costs (1)	(6,755)		(2,293)		Unamortized debt issuance costs (1)	(6,420)		(2,293)
Debt, net	Debt, net	218,245		201,558		Debt, net	218,017		201,558
Current portion of long-term debt	Current portion of long-term debt	(2,250)		(7,967)		Current portion of long-term debt	(2,250)		(7,967)
Long-term debt	Long-term debt	$	215,995	$	193,591	Long-term debt	$	215,767	$	193,591

(1) Includes net debt issuance discount and other costs.

On May 25, 2021, Digital Media Solutions, LLC (“DMS LLC”), as borrower, and DMSH, each of which is a subsidiary of DMS, entered into a ~~new~~ five-year $275 million senior secured credit facility (the “Credit Facility”), with a syndicate of lenders (“Lenders”), arranged by Truist Bank and Fifth Third Bank, as joint lead arrangers, and Truist Bank, as administrative agent. The Credit Facility is guaranteed by, and secured by substantially all of the assets of, DMS LLC, DMSH LLC and their material subsidiaries, subject to customary exceptions. Pursuant to the Credit Facility, the Lenders provided DMS LLC with senior secured term loans consisting of a senior secured term loan with an aggregate principal amount of $225 million (the “Term Loan”) and a $50 million senior secured revolving credit facility (the “Revolving Facility”).

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The Company deferred approximately $3.5 million of issuance costs primarily associated with brokerage, legal, arrangement and consulting fees. The discount and the deferred financing costs will be amortized using the effective interest method over the life of the note.

The Term Loan which was issued at an original issue discount of 1.8% or $4.2 million, will be subject to payment of 1.0% of the original aggregate principal amount per annum paid quarterly, with a bullet payment at maturity. The Term Loan will mature, and the revolving credit commitments under the Revolving Facility will terminate, on May 25, 2026, when any outstanding balances will become due.

Borrowings under the Revolving Facility bear interest, at our option, at either (i) adjusted LIBOR plus 4.25% or (ii) a base rate (which is equal to the highest of (a) Administrative Agent’s prime rate, (b) the federal funds rate, as in effect from time to time, plus 0.50%, (c) one-month LIBOR plus 1.00%, and (d) 1.75% (the “Base Rate”)), plus 3.25%. The Term ~~Loans~~Loan bears interest ~~at,~~ at our option, at either (i) adjusted LIBOR plus 5.00% or (ii) the Base Rate plus 4.00%. Under the Revolving Facility, DMS LLC will pay a 0.50% per annum commitment fee in arrears on the undrawn portion of the revolving commitments.

The initial $4.2 million debt discount and $3.5 million debt issuance cost related to the Term Loan and Revolving Facility will be amortized over the term of the loan consistent with the effective interest method. As of September 30, 2021, the Term Loan debt discount and debt issuance cost classified as debt had a remaining unamortized balance of $3.9 million and $2.5 million, respectively. The $0.8 million unamortized debt issuance cost associated with the undrawn Revolving Facility is classified and amortized as a long term asset.

Upon the closing of the Credit Facility, the credit agreement dated as of July 3, 2018, by and among DMS LLC, DMSH, each of their subsidiaries party thereto, various financial institutions party thereto and Monroe Capital Management Advisors, LLC, as administrative agent and lead arranger, and all outstanding amounts thereunder that was previously outstanding with an aggregate principal amount of $210 million was extinguished, and the $15 million revolving credit facility was ~~closed (“Monroe Facility”).~~closed.

The Company recognized a loss on debt extinguishment of $2.1 million during the ~~three and six~~nine months ended ~~June~~September 30, 2021, which primarily included accelerated amortization of deferred financing costs, legal fees and early termination fee. The loss recognized is presented as “Debt Extinguishment” in the condensed consolidated statement of operations.

Debt Maturity Schedule

The scheduled maturities of our total debt are estimated as follows at ~~June~~September 30, 2021:


(in thousands)	(in thousands)			(in thousands)
2021	2021	$	1,125	2021	$	562
2022	2022	2,250		2022	2,250
2023	2023	2,250		2023	2,250
2024	2024	2,250		2024	2,250
2025 and thereafter	2025 and thereafter	217,125		2025 and thereafter	217,125
Total debt	Total debt	$	225,000	Total debt	$	224,437

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NOTE 6. ACQUISITIONS

Crisp Results

On April 1, 2021, the Company completed a transaction to purchase the assets of Crisp Marketing, LLC (“Crisp Results”). Crisp Results is a digital performance advertising company that connects consumers with brands within the insurance sector, with primary focus on the Medicare insurance industry. Crisp Results is known for providing predictable, reliable, flexible and scalable customer acquisition solutions, supporting large brands with a process that combines data, design, technology and innovation.

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earned over the 12 months following the acquisition, subject to the ~~achievements~~achievement of certain milestones, and $5.0 million of deferred payment, to be paid 18-months after the acquisition date.

As of April 1, 2021, the acquisition date, the present value of the contingent consideration earnout was recorded at $4.8 million, and the deferred consideration was $4.6 million. As of ~~June~~September 30, 2021, the contingent consideration earnout ~~increased~~decreased

$~~0.6~~0.2 million during the current quarter to a total of ~~$5.4~~$4.6 million, and the deferred consideration did not materially change. The contingent consideration and deferred payment can be paid in cash or DMS Class A Common Stock at the election of the Company.

In conjunction with this acquisition, we incurred approximately $0.7 million of legal and other acquisition-related expenses, which were recorded as Acquisition costs in the unaudited condensed consolidated operations during the ~~three and six~~nine months ended ~~June~~September 30, 2021. Additionally, we incurred $0.2 million of equity issuance costs, offsetting the 1.6 million share issuance in the equity for Crisp Results.

The Company primarily used an Income Approach, specifically a Discounted Cash Flow (“DCF”) analysis, which represents Level 3 fair value measurements, to assess the components of its purchase price allocation. The acquisition was accounted for as a business combination, whereby the excess of the fair value of the business over the fair value of identifiable net assets was allocated to goodwill. The results of operations of the acquired ~~businesses~~business have been included in the Company’s results of operations since the acquisition date of April 1, 2021. Under Accounting Standards Codification 805 (“ASC 805”), an acquirer must recognize any assets acquired and liabilities assumed at the acquisition date, measured at fair value as of that date. Assets meeting the identification criteria included tangible assets, such as real and personal property, and intangible assets. Identified intangible assets included the brand and customer relationships of the acquired business. The fair value of the brand was determined by applying an Income Approach, specifically the Relief from Royalty Method. The fair value of the acquired customer relationships was determined by applying an Income Approach, specifically the Multi Period Excess Earnings Method.

The goodwill related to this transaction reflects the workforce and synergies expected from combining the operations of Crisp Results and is included in the Marketplace reportable segment. Goodwill is expected to be deductible for tax purposes. Intangible assets primarily consist of brand and customer relationships with an estimated useful life of one to seven years for brand and five to six years for customer relationships. Accounting remains open for working capital adjustments and final fair value calculations due to the timing and complexity of the acquisition transaction.

Aimtell, PushPros and Aramis

The Company acquired on February 1, 2021, Aimtell, Inc. (“Aimtell”), PushPros, Inc. (“PushPros”) and Aramis Interactive (“Aramis”). Aimtell and PushPros are leading providers of technology-enabled digital performance advertising solutions connecting consumers and advertisers within the home, auto, health and life insurance verticals. Aramis is a network of owned-and-operated websites that leverages the Aimtell and PushPros technologies and relationships.

The Company paid consideration, date of the acquisition, $20.0 million at the closing transaction, consisting of $5.0 million in cash and approximately 1.29 million shares of Class A Common Stock valued at $15.0 million, subject to a lock-up agreement, contingent consideration with a fair value of $4.9 million and working capital of $0.3 million. Total payouts for contingent consideration over the three years following the closing of the transaction is $15.0 million, subject to the acquired companies reaching certain milestones. ~~The contingent consideration can be paid in cash or DMS Class A Common Stock at the election of the Company.~~

As of February 1, 2021, the acquisition date, the present value of the contingent consideration earnout was recorded at $4.9 million. ~~The~~From the acquisition date, Aimtell/PushPros/Aramis contingent consideration ~~did not materially change during the three and six months ended June 30, 2021.~~overall declined $2.4 million to approximately $2.5 million resulting from our revised earnout forecast achieving certain business performance milestones. The contingent consideration can be paid in cash or DMS Class A Common Stock at the election of the Company.

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In conjunction with this acquisition, we incurred approximately $0.5 million of legal and other acquisition-related expenses, which were recorded as Acquisition costs in the unaudited condensed consolidated statements of operations during the ~~six~~nine months ended ~~June~~September 30, 2021.

The Company primarily used an Income Approach, specifically a Discounted Cash Flow (“DCF”) analysis, which represents Level 3 fair value measurements, to assess the components of its purchase price allocation. The acquisition was accounted for as a business combination, whereby the excess of the fair value of the business over the fair value of identifiable net assets was allocated to goodwill. The results of operations of the acquired businesses have been included in the Company’s results of operations since the acquisition date of February 1, 2021. Under Accounting Standards Codification 805 (ASC 805), an acquirer must recognize any assets acquired and liabilities assumed at the acquisition date, measured at fair value as of that date. Assets meeting the identification criteria included tangible assets, such as real and personal property, and intangible assets. Identified intangible assets included the brand, technology and customer relationships of the acquired business. The fair value

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of the brand and technology was determined by applying an Income Approach, specifically the Relief from Royalty Method. The fair value of the acquired customer relationships was determined by applying an Income Approach, specifically the Multi Period Excess Earnings Method.

The goodwill related to this transaction reflects the workforce and synergies expected from combining the operations of Aimtell/Aramis/PushPros and is included in the Brand Direct reportable segment. Goodwill is expected to be deductible for Aramis and PushPros for tax purposes. Intangible assets primarily consist of technology, brand and customer relationships with an estimated useful life of ~~seven~~four years for technology, one to seven years for brand, and five to six years for customer relationships. Accounting remains open for working capital adjustments and final fair value calculations due to the timing and complexity of the acquisition transaction.

SmarterChaos and She is Media

DMSH issued the SmarterChaos sellers approximately 307,000 DMSH Units, which ~~are~~were convertible to Class A Common Stock, with an aggregate total value of $3.0 million based on the DMS Inc. stock price on July 15, 2020. The SmarterChaos sellers also became parties to the Amended Partnership Agreement.

In conjunction with this acquisition, we incurred during third quarter of 2020 approximately $0.4 million of legal and other acquisition-related expenses, which were recorded as Acquisition costs in the unaudited condensed consolidated statements of operations.

On June 30, 2021, SmarterChaos sellers elected to redeem 154,000 DMSH units; DMS Inc. elected to exchange those for shares of Class A common stock, with an aggregate capital contribution to DMSH of approximately $3.0 million.

In conjunction with this acquisition, we incurred approximately $0.4 million of legal and other acquisition-related expenses, which were recorded as Acquisition costs in the unaudited condensed consolidated statements of operations.

The Company primarily used an Income Approach, specifically a Discounted Cash Flow (“DCF”) analysis, which represents Level 3 fair value measurements, to assess the components of its purchase price allocation. The acquisition was accounted for as a business combination, whereby the excess of the fair value of the business over the fair value of identifiable net assets was allocated to goodwill. The results of operations of the acquired businesses have been included in the Company’s results of operations since the acquisition date of July 16, 2020. Under Accounting Standards Codification 805 (ASC 805), an acquirer must recognize any assets acquired and liabilities assumed at the acquisition date, measured at fair value as of that date. Assets meeting the identification criteria included tangible assets, such as real and personal property, and intangible assets. Identified intangible assets included the brand and customer relationships of the acquired business. The fair value of the brand was determined by applying an Income Approach, specifically the Relief from Royalty Method. The fair value of the acquired customer relationships was determined by applying an Income Approach, specifically the Multi Period Excess Earnings Method.

The goodwill related to this transaction reflects the workforce and synergies expected from combining the operations of SmarterChaos and is included in the Other reportable segment. Goodwill is expected to be deductible for tax purposes. Intangible assets primarily consist of brand and customer relationships with an estimated useful life of one to seven years for brand, and five to six years for customer relationships. The Company has finalized all working capital adjustments and fair value calculations for SmarterChaos and She is Media.

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Net assets and liabilities acquired from the 2020 and 2021 Acquisitions consist of the ~~following;~~following:


(In thousands)	(In thousands)	SmarterChaos		Aimtell, PushPros and Aramis (preliminary)		Crisp Results (preliminary)		Expected Useful Life	(In thousands)	SmarterChaos		Aimtell, PushPros and Aramis (preliminary)		Crisp Results (preliminary)		Expected Useful Life
		2020		2021		2021		2021		2020		2021		2021
Goodwill	Goodwill	$	3,078	$	4,853	$	17,370		Goodwill	$	3,078	$	4,853	$	17,370
Technology	Technology	$	0	$	10,500	$	0	3 to 5	Technology	$	—	$	10,500	$	—	4
Customer relationships	Customer relationships	$	2,500	$	7,920	$	26,000	5 to 6	Customer relationships	$	2,500	$	7,920	$	26,000	5 to 6
Accounts receivable	Accounts receivable	$	576	$	3,313	$	2,610		Accounts receivable	$	576	$	3,313	$	2,610
Brand	Brand	$	277	$	226	$	5,100	1 to 7	Brand	$	277	$	226	$	5,100	1 to 7
Non-competitive agreements	Non-competitive agreements	$	0	$	117	$	0	3	Non-competitive agreements	$	—	$	117	$	—	3
Property and equipment	Property and equipment	$	28	$	250	$	220	3 to 5	Property and equipment	$	28	$	250	$	220	3 to 5
Accounts payable	Accounts payable	$	(1,156)	$	(2,966)	$	(1,593)		Accounts payable	$	(1,156)	$	(2,966)	$	(1,593)
Other assets acquired and liabilities assumed, net (1)	Other assets acquired and liabilities assumed, net (1)	$	496	$	1,057	$	0		Other assets acquired and liabilities assumed, net (1)	$	496	$	1,057	$	—
Net assets and liabilities acquired	Net assets and liabilities acquired	$	5,799	$	25,270	$	49,707		Net assets and liabilities acquired	$	5,799	$	25,270	$	49,707

(1) Other assets acquired and liabilities assumed, net includes Prepaids, and Other Current Assets, partially offset by other current liabilities (i.e., Travel and expense payables, payroll liabilities, tax liabilities).

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The following schedule represents the amounts of net revenue and net income (loss) from operations related to 2021 ~~and 2020~~ acquisitions which have been included in the unaudited consolidated statements of operations for the periods indicated subsequent to the acquisition date.


		Three Months Ended June 30, 2021				Six Months Ended June 30, 2021					Three Months Ended September 30,				Nine Months Ended September 30,
(In thousands)	(In thousands)	Aimtell, PushPros and Aramis		Crisp Results		Aimtell, PushPros and Aramis		Crisp Results		(In thousands)	Aimtell, PushPros and Aramis		Crisp Marketing		Aimtell, PushPros and Aramis		Crisp Marketing
Net revenue	Net revenue	$	5,774	$	6,967	$	10,075	$	6,967	Net revenue	$	5,976	$	6,407	$	16,051	$	13,374
Net income (loss) from operations	Net income (loss) from operations	$	(484)	$	(155)	$	(620)	$	(155)	Net income (loss) from operations	(2,359)		(2,627)		(2,978)		(2,783)

						Three Months Ended June 30, 2021		Six Months Ended June 30, 2021
(In thousands)						SmarterChaos
Net revenue						$	934	$	1,757
Net income (loss) from operations						$	7	$	(161)

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Pro Forma Information

The following unaudited pro forma financial information represents the consolidated financial information as if the acquisitions had been included in our consolidated results beginning on the first day of the fiscal year prior to their respective acquisition dates. The pro forma results do not reflect any cost savings, operating synergies or revenue enhancements that the combined company may achieve as a result of the acquisitions; the costs to combine the companies’ operations; or the costs necessary to achieve these costs savings, operating synergies and revenue enhancements. The pro forma results do not necessarily reflect the actual results of operations of the combined companies under our ownership and operation.

A proforma schedule for SmarterChaos is not included below because the Company was acquired on July 16, 2020 and net revenue and net income from operations related to this acquisition prior to July 16, 2020 was not material to the Company’s consolidated financial position or results of operations. Net revenue and net income from operations are presented in the above table subsequent to the acquisition date.


		Three Months Ended June 30, 2021				Six Months Ended June 30, 2021					Three Months Ended September 30, 2021				Nine Months Ended September 30, 2021
(In thousands)	(In thousands)	Aimtell, PushPros and Aramis		Crisp Results		Aimtell, PushPros and Aramis		Crisp Results		(In thousands)	Aimtell, PushPros and Aramis		Crisp Results		Aimtell, PushPros and Aramis		Crisp Results
Net revenue	Net revenue	$	5,774	$	6,967	$	14,860	$	15,246	Net revenue	$	5,976	$	6,407	$	20,836	$	21,653
Net income (loss) from operations	Net income (loss) from operations	$	(484)	$	(155)	$	635	$	2,087	Net income (loss) from operations	$	(2,359)	$	(2,627)	$	(1,724)	$	(540)

		Three Months Ended June 30, 2020				Six Months Ended June 30, 2020					Three Months Ended September 30, 2020				Nine Months Ended September 30, 2020
		Aimtell, PushPros and Aramis		Crisp Results		Aimtell, PushPros and Aramis		Crisp Results			Aimtell, PushPros and Aramis		Crisp Results		Aimtell, PushPros and Aramis		Crisp Results
Net revenue	Net revenue	$	8,393	$	6,650	$	16,432	$	13,110	Net revenue	$	7,164	$	7,453	$	23,596	$	20,563
Net income (loss) from operations	Net income (loss) from operations	$	2,573	$	1,119	$	3,268	$	2,105	Net income (loss) from operations	$	1,506	$	2,070	$	4,774	$	4,175

NOTE 7. RESTRUCTURING COSTS

Restructuring costs include expenses associated with the Company’s effort to continually improve operational efficiency and reposition its assets to remain competitive on a national basis. Termination of office lease and other related costs include lease and termination of fixed assets, employee training, relocation and facility costs. These costs are recorded in General and administrative expenses ~~net~~ in the unaudited condensed consolidated statements of operations.

During the year ended December 31, 2020, the Company entered into negotiations with landlords to terminate lease agreements, for 12 different properties for approximately 62,113 square feet of office space located in Canada and the United States. The Company has settled 8 leases through cash buyout or termination.

During the first nine months of 2021, the Company has continued its negotiations with landlords to terminate lease agreements. NaN new lease was added to the restructuring lease liability through acquisition of Crisp Results in the second quarter of 2021, resulting in 5 properties for approximately 57,469 square feet of office space located in the United States that are currently in negotiations.

As of ~~June~~September 30, 2021, a reserve of approximately ~~$3.0~~$2.4 million was recorded; and $1.2 million is accrued for within Accrued expenses and other current liabilities and ~~$1.8~~$1.2 million is accrued for within Other non-current liabilities, on the unaudited condensed consolidated balance sheets.

During the three and six months ended June 30, 2021, the Company recognized a valuation cost reduction to the restructuring lease liability of $0.4 million and $0.1 million, respectively, which primarily consisted of 2 additional locations added to the reserve representing 7,975 sq. feet.

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The change in liability for the restructuring costs for the three and ~~six~~nine months ended ~~June~~September 30, 2021, ~~are~~was as follows:


	Three Months Ended ~~June~~September 30,
	2021
Restructuring Lease Liability

Beginning balance at ~~April~~July 1, ~~2021~~	$	~~2,966~~
~~Valuation adjustments~~	~~432~~
~~Lease payments~~	~~(487)~~
~~Lease accretion~~	46
~~Ending balance at June 30,~~ 2021	$	2,957
Valuation adjustments	(300)
Lease payments	(333)
Lease accretion	45
Ending balance at September 30, 2021	$	2,369

	~~Six~~Nine Months Ended ~~June~~September 30,
	2021
Restructuring Lease Liability

Beginning balance at January 1, 2021	$	3,653
Valuation adjustments	81 (219)
Lease payments	~~(870)~~(1,203)
Lease accretion	93138
Ending balance at ~~June~~September 30, 2021	$	~~2,957~~2,369

NOTE 8. FAIR VALUE MEASUREMENTS

The Company utilizes fair value measurements to record fair value adjustments to certain assets and liabilities and to determine fair value disclosures. The carrying amounts of our cash and cash equivalents, accounts receivable, income taxes receivable, accounts payable, accrued expenses and income taxes payable, which approximate fair value because of the short-term maturity of those instruments.

Private Placement Warrants

~~As disclosed in~~We record the ~~2020 Form 10-K/A, during the first quarter~~fair value of ~~2021, we reevaluated the accounting treatment of the Company’s Warrants issued in connection with the Business Combination. As a result of our reevaluation, we restated~~ the Private Placement Warrants ~~and recorded these warrants at fair value~~ as a liability in the Company’s consolidated balance sheet as atof December 31, 2020. The fair value of the Private Placement Warrants is considered a Level 3 valuation and is determined using the Black-Scholes-Merton valuation model. Changes in fair value of the Private Placement Warrants are presented under Change in the fair value of warrant liabilities on the Income Statement.

As of ~~June~~September 30, 2021, the Company has approximately 4.0 million Private Placement Warrants outstanding. The significant assumptions were as follows:


	~~June~~September 30, 2021
Private Placement Warrants Fair Value Per Share	$	~~3.66~~2.06
Private Placement Warrant valuation inputs:
Stock price	$	~~9.68~~7.25
Strike price	$	11.50
Remaining contractual term in years	~~4.04~~3.79
Estimated volatility of Class A Common Stock	55.0		%
Dividend yield	0.0		%
Risk free interest rate	~~0.67~~0.71		%

~~Contingent consideration payable related to acquisitions~~

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Contingent consideration payable related to acquisitions

The fair value of the contingent consideration payable for the Aimtell/PushPros/Aramis and Crisp Results acquisitions (described in Note 6 Acquisitions) were determined using a Monte Carlo fair value analysis based on estimated performance and the probability of achieving certain targets. As certain inputs are not observable in the market, the contingent consideration is classified as a Level 3 instrument. Changes in fair value of contingent consideration are presented under Acquisition costs on the unaudited condensed statement of operations. ~~The range of outcomes for the fair value of the contingent consideration did not materially change for Aimtell/PushPros/Aramis from prior period.~~

Contingent Consideration assumptions: Aimtell/PushPros/Aramis Crisp Results
EBITDA expectations 4,390,925 10,581,397
Risk adjustment EBITDA 3,885,625 9,680,674
EBITDA volatility 115.0 % 70.0 %
Iteration (actual) 100,000 100,000
Risk adjustment discount rate 36.0 % 21.5 %
Risk free / Credit risk 6.2 % 6.2 %
Days gap from period end to payment 90 90


Contingent Consideration assumptions:	Aimtell / PushPros
CYE2021 Revenue Historical - 9 Months	$	6,126,771
CYE2021 Revenue Expectations - 3 Months	$	1,695,000
CYE2022 Revenue Expectations	$	8,485,541
CYE2023 Revenue Expectations	$	9,758,372
CYE2021 Risk Adjusted Revenue - 3 Months	$	1,672,650
CYE2022 Risk Adjusted Revenue	$	7,838,431
CYE2023 Risk Adjusted Revenue	$	8,113,756
Revenue Volatility	40		%
Risk adjustment discount rate	11.8		%
Risk free / Credit risk	6.0		%

Contingent Consideration assumptions:	Aramis
CYE2021 EBITDA - Historical	$	2,383,921
CYE2021 EBITDA 3 Months Expectation	$	1,290,000
CYE2021 Risk Adjusted 3 Months EBITDA	$	1,248,942
CYE2022 Earnout Successful Probability	99		%
EBITDA Volatility	110		%
Risk adjustment discount rate	34		%
Risk free / Credit risk	6.0		%

Contingent Consideration assumptions:	Crisp Results
EBITDA Historical - 6 Months	$	1,800,314
EBITDA Expectations - 6 Months	7,204,542
Risk adjustment EBITDA - 6 Months	$	6,886,426
EBITDA volatility	70		%
Risk adjustment discount rate	22		%
Risk free / Credit risk	6.0		%

June 30, 2021
Category Level 1 Level 2 Level 3 Total
Liabilities:
Private Warrant Liabilities Total liabilities $ 0 $ 0 $ 14,640 $ 14,640
Contingent consideration - current Contingent consideration payable $ 6,213 $ 6,213
Contingent consideration -non-current Contingent consideration payable $ 0 $ 0 $ 4,035 $ 4,035
Total $ 0 $ 0 $ 24,888 $ 24,888

~~The following table represents the change in the warrant liability and contingent consideration (in thousands):~~
Private Warrants Contingent Consideration
Beginning January 1, 2021 $ 22,080 $ 0
Additions 0 9,688
Changes in fair value (7,435) 560
Settlements (5) 0
Ending June 30, 2021 $ 14,640 $ 10,248
Private Warrants Contingent Consideration
Beginning April 1, 2021 $ 22,390 $ 5,307
Additions 0 4,763
Changes in fair value (7,750) 178
Settlements 0 0
Ending June 30, 2021 $ 14,640 $ 10,248


		September 30, 2021
Category		Level 1		Level 2		Level 3		Total
Liabilities:
Private Warrant Liabilities	Total liabilities	$	—	$	—	$	8,240	$	8,240
Contingent consideration - current	Contingent consideration payable					$	6,166	$	6,166
Contingent consideration -non-current	Contingent consideration payable	$	—	$	—	$	997	$	997
Total		$	—	$	—	$	15,403	$	15,403

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The following table represents the change in the warrant liability and contingent consideration (in thousands):


Nine Months Ended September 30, 2021	Private Placement Warrants		Contingent Consideration
Beginning January 1, 2021	$	22,080	$	—
Additions	—		9,688
Changes in fair value	(13,835)		(2,525)
Settlements	(5)		—
Ending September 30, 2021	$	8,240	$	7,163


Three Months Ended September 30, 2021	Private Placement Warrants		Contingent Consideration
Beginning July 1, 2021	$	14,640	$	10,248
Additions	—		—
Changes in fair value	(6,400)		(3,085)
Settlements	—		—
Ending September 30, 2021	$	8,240	$	7,163

NOTE 9. EMPLOYEE AND DIRECTOR INCENTIVE PLANS

2020 Omnibus Incentive Plan

On July 15, 2020, Leo’s shareholders approved the 2020 Omnibus Incentive Plan (the “2020 Plan”). The 2020 Plan allows for the issuance of stock options, stock appreciation rights, stock awards (including restricted stock awards (“RSAs”) and Restricted Stock Units (“RSUs”)) and other stock-based awards. Directors, officers and employees, as well as others performing independent consulting or advisory services for the Company or its affiliates, will be eligible for grants under the 2020 Plan. The aggregate number of shares reserved under the 2020 Plan is approximately 11.6 million. The 2020 Plan terminates on June 24, 2030. ~~For additional information see~~ ~~Note 12 “Employee and Director Incentive Plans”~~ ~~in the Notes to Consolidated Financial Statements in our 2020 Form 10-K/A.~~

The fair value of non-vested shares is determined based on the closing trading price of the Company’s shares on the grant date and are amortized over the award’s service period. At ~~June~~September 30, 2021, total non-vested stock-based compensation expense related to restricted stock was ~~$7.0~~$12.1 million, which will be recognized over a weighted-average remaining period of ~~2.04~~2.55 years. The weighted-average grant-date fair value of shares granted during the ~~six-month~~nine-month period ended ~~June~~September 30, 2021, was ~~$7.14~~$9.27 per share.

Restricted Shares

The following table presents the restricted share activity for the ~~six-month~~nine-month period ended ~~June~~September 30, 2021 (in thousands, except price per share):


Restricted Stock Units	Restricted Stock Units	Number of Restricted Stock	Weighted-Average Grant Date Fair Value		Restricted Stock Units	Number of Restricted Stock	Weighted-Average Grant Date Fair Value
Outstanding at January 1, 2021	Outstanding at January 1, 2021	1,197	$	7.31	Outstanding at January 1, 2021	1,197	$	7.31
Granted	Granted	56	$	12.10	Granted	997	$	12.10
Exercised	Exercised	(83)	$	7.31	Exercised	(432)	$	11.73
Forfeited/Canceled	Forfeited/Canceled	(101)	$	11.73	Forfeited/Canceled	(299)	$	7.31
Outstanding at June 30, 2021		1,069	$	7.14
Outstanding at September 30, 2021					Outstanding at September 30, 2021	1,463	$	9.27

As of ~~June~~September 30, 2021, the Company has one ~~shared-based~~share-based compensation plan that allows for granting of restricted share units and stock options. The compensation cost that has been recorded against Consolidated Statement of Operations, “Salaries and related costs” was approximately ~~$1.4~~$1.6 million and ~~$2.8~~$4.3 million for the three and ~~six~~nine months ended ~~June~~September 30, 2021, respectively. ~~The total intrinsic value of units exercised during the quarter ended June 30, 2021, was $0.6 million.~~

~~The following table presents the stock option activity for the quarter ended June 30, 2021 (in thousands, except price per share):~~

Stock Options Number of Stock Options Weighted-Average Grant Date Fair Value Weighted-Average Remaining Contractual Term (in Years) Total Intrinsic Value of Stock Options Vested
Outstanding at January 1, 2021 551 $ 3.34 5.9 years $ —
Granted 59 $ 5.77 5.9 years $ —
Forfeited/expired (47) $ 5.33 — $ —
Outstanding at June 30, 2021 563 $ 3.43 5.9 years $ —
Vested at June 30, 2021 (9) $ 3.34 — $ 47.36

~~The weighted-average grant-date strike price of options during the quarter ended June 30, 2021 was $12.96 per share.~~

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The following table presents the stock option activity for the quarter ended September 30, 2021 (in thousands, except price per share):


Stock Options	Number of Stock Options	Weighted-Average Grant Date Fair Value		Weighted-Average Remaining Contractual Term (in Years)
Outstanding at January 1, 2021	551	$	3.34	5.9 years
Granted	1,664	$	4.13	6.3 years
Forfeited/expired	(160)	$	4.07	6.3 years
Outstanding at September 30, 2021	2,055	$	3.92	6.2 years

The weighted-average grant-date strike price of options during the three and nine months ended September 30, 2021 was $8.32 and $8.21 per share, respectively.

As of September 30, 2021, the total number of shares issued to other nonemployee consultants for advisory and consulting services are 126,000 restricted units and 118,000 stock options that represent total stock-based compensation fair value of $1.8 million, which $0.2 million has been recorded for services provided to date. On October 27, 2021, the board voted to accelerate the vesting of 34,000 restricted units and 32,000 stock options, which will result in immediate recognition of approximately $0.5 million expense in Q4 2021.

NOTE 10. INCOME TAXES

As a result of the Business Combination, the Company consists of DMS Inc. and its wholly-owned subsidiary, Blocker, which owns ~~58.1%~~55.2% of equity interests in DMSH. DMSH is treated as a partnership for purposes of U.S. federal and certain state and local income tax. As a U.S. partnership, generally DMSH will not be subject to corporate income taxes (except with respect to UE, as described below). Instead, each of the ultimate partners (including DMS Inc.) are taxed on their proportionate share of DMSH taxable income.

While the Company consolidates DMSH for financial reporting purposes, the Company will only be taxed on its allocable share of future earnings (i.e. those earnings not attributed to the non-controlling interests, which continue to be taxed on their own allocable share of future earnings of DMSH). The Company’s income tax expense is attributable to the allocable share of earnings from DMSH, a portion of activities of DMSH that are subject to Canadian income tax, and the activities of UE, a wholly-owned U.S. corporate subsidiary of DMSH, which is subject to U.S. federal and state and local income taxes. The income tax burden on the earnings allocated to the non-controlling interests is not reported by the Company in its condensed consolidated financial statements under GAAP. As a result, the Company’s effective tax rate is expected to differ materially from the statutory rate.

The Company’s tax provision or benefit from income taxes for interim periods is determined using an estimate of its annual effective tax rate, adjusted for discrete items, if any. Each quarter the Company updates its estimate of the annual effective tax rate and makes a year-to-date adjustment to the provision. The Company recorded income tax expense of ~~$1.0~~$0.4 million and ~~$1.1~~$1.5 million for the three and ~~six~~nine months ended ~~June~~September 30, ~~2021.~~2021, respectively. The blended effective tax rate for the three and ~~six~~nine months ended ~~June~~September 30, 2021 ~~were 17.27%~~was 6.57% and ~~19.53%~~13.11%, respectively, which varies from our statutory U.S. tax rate due to taxable income or loss that is allocated to the non-controlling ~~interest.~~interest as well as due to the impact of changes to the estimate of expected tax benefits related to the Business Combination. The Company recorded ~~$0.2~~$1.6 million and ~~$0.3~~$1.9 million income tax expense for the three and ~~six~~nine months ended ~~June~~September 30, ~~2020.~~2020, respectively. The blended effective tax rate for the three and nine months ended September 30, 2020 was 56.45% and 31.40%, respectively, which varies from our statutory U.S. tax rate due to taxable income or loss that is allocated to the non-controlling interest.

Tax Receivable Agreement

In conjunction with the Business Combination, DMS Inc. and Blocker also entered into a Tax Receivable Agreement with the Sellers. Pursuant to the Tax Receivable Agreement, DMS Inc. is required to pay the Sellers (i) 85% of the amount of savings, if any, in U.S. federal, state and local income tax that DMS Inc. and Blocker actually realize as a result of (A) certain existing tax attributes of Blocker acquired in the Business Combination, and (B) increases in Blocker’s allocable share of the tax basis of the assets of DMS and certain other tax benefits related to the payment of the cash consideration pursuant to the Business Combination Agreement and any redemptions or exchanges of DMS Units for cash or Class A Common Stock after the Business Combination and (ii) 100% of certain refunds of pre-Closing taxes of DMSH and Blocker received during a taxable year beginning within two (2) years after the Closing. All such payments to the Sellers are the obligation of DMS Inc., and not that of DMSH. ~~As a result~~

Table of this agreement, the Company recorded as of December 31, 2020, a deferred tax asset and income tax receivable of $20.1 million and $199 thousand, respectively, with the offset as a long-term Tax Receivable Agreement liability of $16.2 million and Additional Paid-in Capital of $4.0 million in the unaudited condensed consolidated balance sheets.Contents

As of ~~June~~September 30, 2021, the total amount of estimated payments under the TRA was ~~$17.4~~$16.8 million, of which ~~$1.2~~$1.6 million was current and included in Accrued expenses and other current liabilities on the unaudited condensed consolidated balance sheet.

~~ASU 2019-12 "Income Taxes (Topic 740): Simplifying the Accounting for Income Taxes”~~

In December 2019, the FASB issued ASU No. 2019-12, "Income Taxes (Topic 740): Simplifying the Accounting for Income Taxes" ("ASU 2019-12”), which is intended to simplify various aspects related to accounting for income taxes. ASU 2019-12 removes certain exceptions to the general principles in Topic 740 and also clarifies and amends existing guidance to improve consistent application. This new guidance was effective for the Company beginning on January 1, 2021, and did not have a material impact on the Company’s condensed consolidated financial statements.

2021

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NOTE 11. EARNINGS PER SHARE

Basic earnings per share of Class A common stock is computed by dividing net income attributable to DMS Inc. by the weighted-average number of shares of Class A common stock outstanding during the period. Diluted earnings per share of Class A common stock is computed by dividing net income attributable to DMS Inc., after adjusting net income for the change in fair value of warrant liability multiplied by the percentage of parent’s ownership share and the denominator is adjusted for the assumed exchange of all potentially dilutive securities, by the weighted-average number of shares of Class A common stock outstanding adjusted to give effect to potentially dilutive elements.

Prior to the Business Combination, the membership structure of DMSH included units which had profit interests. The Company analyzed the calculation of earnings per unit for periods prior to the Business Combination and determined that it resulted in values that would not be meaningful to the users of these unaudited condensed consolidated financial statements. Therefore, earnings per share information has not been presented for periods prior to the Business Combination on July 15, 2020. The basic and diluted earnings per share for the three and nine months ended September 30, 2020, represent only the ~~shares earned during the~~ period of ~~January 1, 2021~~July 15, 2020 to ~~June~~September 30, ~~2021.~~2020.

The following table sets forth reconciliations of the numerators and denominators used to compute basic and diluted earnings per share of Class A common stock:


		Three Months Ended June 30,		Six Months Ended June 30,			Three Months Ended September 30,		Nine Months Ended September 30,		Three Months Ended September 30, 2020 (As restated)		Nine Months Ended September 30, 2020 (As restated)
		2021		2021			2021		2021		2020		2020
Numerator:	Numerator:					Numerator:
Net income attributable to Digital Media Solutions, Inc. - basic		$	2,528	$	2,354
Less: dilutive effect of change in fair value warrant liabilities attributable to Digital Media Solutions, Inc.		0		4,321
Net income						Net income	$	5,394	$	10,121	$	1,262	$	4,153
Net income (loss) attributable to DMSH prior to the Business Combination						Net income (loss) attributable to DMSH prior to the Business Combination	$	—	$	—	$	(4,236)	$	(1,345)
Net income attributable to noncontrolling interest						Net income attributable to noncontrolling interest	$	1,858	$	4,217	$	2,463	$	2,463
Net income (loss) attributable to Digital Media Solutions, Inc. - basic						Net income (loss) attributable to Digital Media Solutions, Inc. - basic	$	3,536	$	5,904	$	3,035	$	3,035

Net income attributable to noncontrolling interest						Net income attributable to noncontrolling interest	$	1,858	$	4,217	$	—	$	—
Net income (loss) attributable to Digital Media Solutions, Inc. - diluted	Net income (loss) attributable to Digital Media Solutions, Inc. - diluted	$	2,528	$	(1,967)	Net income (loss) attributable to Digital Media Solutions, Inc. - diluted	$	5,394	$	10,121	$	3,035	$	3,035

Denominator:	Denominator:					Denominator:
Weighted average shares - basic	Weighted average shares - basic	35,377		34,315		Weighted average shares - basic	36,511		35,050		32,294		32,294
Add: dilutive effects of DMSH Units convertible to Class A Common Stock						Add: dilutive effects of DMSH Units convertible to Class A Common Stock	25,853		25,853		—		—
Add: dilutive effects of employee equity awards	Add: dilutive effects of employee equity awards	628		0		Add: dilutive effects of employee equity awards	267		515		—		—
Add: dilutive effects of Private Placement warrants	Add: dilutive effects of Private Placement warrants	0		10		Add: dilutive effects of Private Placement warrants	—		—		—		—
Add: dilutive effects of public warrants	Add: dilutive effects of public warrants	0		0		Add: dilutive effects of public warrants	—		168		—		—
Add: dilutive effects of deferred consideration	Add: dilutive effects of deferred consideration	517		0		Add: dilutive effects of deferred consideration	690		402		—		—
Weighted average shares - diluted	Weighted average shares - diluted	36,522		34,325		Weighted average shares - diluted	63,321		61,988		32,294		32,294
Net income per common share:	Net income per common share:					Net income per common share:
Basic	Basic	$	0.07	$	0.07	Basic	$	0.10	$	0.17	$	0.09	$	0.09
Diluted	Diluted	$	0.07	$	(0.06)	Diluted	$	0.09	$	0.16	$	0.09	$	0.09

For the three months ended ~~June~~September 30, 2021, the Company excluded 14.0 million warrants, ~~87,000~~2.4 million employee equity awards, ~~and 25.9 million DMSH Units convertible into Class A Common Stock,~~ as the effect was anti-dilutive. For the ~~six~~nine months ended ~~June~~September 30, 2021, the Company excluded ~~10.0~~4.0 million warrants ~~25.9~~and approximately 1.9 million ~~DMSH Units convertible into Class A Common Stock and 1,632,000~~ employee equity awards as the effect was anti-dilutive.

For the three and ~~six~~nine months ended ~~June~~September 30, 2021, the Company excluded contingent consideration issued in connection with Aramis, Aimtell and PushPros and Crisp Results acquisitions, which is payable in DMS common stock at the Company’s option, as the necessary conditions to pay such consideration had not been satisfied by the end of the period. For the six months ended June 30, 2021, the Company excluded deferred consideration issued in connection with Crisp Results acquisition, which is payable in DMS common stock at the Company’s option, as the effect was anti-dilutive.

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Item 2. Management’s Discussion and Analysis of Financial Condition and Results of Operations

OVERVIEW

The following Management’s Discussion and Analysis (“MD&A”) is intended to assist in an understanding of our financial condition and results of operations. This MD&A is provided as a supplement to, should be read in conjunction with, and is qualified in its entirety by reference to, our Condensed Consolidated Financial Statements (Unaudited) and accompanying Notes appearing elsewhere in this Quarterly Report (the “Notes”). In addition, reference should be made to our audited Consolidated Financial Statements and accompanying Notes to Consolidated Financial Statements and Item 7.7: “Management’s Discussion and Analysis of Financial Condition and Results of Operations” included in our 2020 Form 10-K/A. Except for the historical information contained herein, the discussions in this MD&A contain forward-looking statements that involve risks and uncertainties. Our future results could differ materially from those discussed herein. Factors that could cause or contribute to such differences include, but are not limited to, those discussed below in this MD&A under “Forward-Looking Statements and Factors that May Affect Future Results.”

On August 16, 2021, we announced our decision to evaluate potential strategic alternatives to maximize shareholder value. We intend to evaluate a full range of strategic, operational and financial alternatives. We have retained Goldman Sachs & Co LLC and Canaccord Genuity as our financial advisors to assist with the strategic review process. There can be no assurance that the strategic review process will result in any strategic alternative, or any assurance as to its outcome or timing.

Recent Business Acquisitions

Crisp Results

On April 1, 2021, the Company completed a transaction to purchase the assets of Crisp Results. Crisp Results is a digital performance advertising company that connects consumers with brands within the insurance sector, with primary focus on the Medicare insurance industry. Crisp Results is known for providing predictable, reliable, flexible and scalable customer acquisition solutions, supporting large brands with a process that combines data, design, technology and innovation.

The Company paid consideration of $40.0 million upon closing of the transaction, consisting of $20.0 million cash and Class A Common Stock valued at $20.0 million. The transaction also includes up to $10.0 million in contingent consideration to be earned over the 12 months following the ~~closing of the~~ acquisition, subject to the achievement of certain milestones, and a $5.0 million of deferred ~~payment.~~payment, to be paid 18-months after the acquisition date.

As of April 1, 2021, the acquisition date, the present value of the contingent consideration earnout was recorded at $4.8 million, and the deferred consideration was $4.6 million. As of September 30, 2021, the contingent consideration earnout decreased

$0.2 million during the current quarter to a total of $4.6 million, and the deferred consideration did not materially change. The contingent consideration and deferred payment can be paid in cash or ~~stock~~DMS Class A Common Stock at the election of the Company.

In conjunction with this acquisition, we incurred approximately $0.7 million of legal and other acquisition-related expenses, which were recorded as Acquisition ~~Costs~~costs in the unaudited condensed consolidated operations during the ~~three and six~~nine months ended ~~June~~September 30, 2021. Additionally, we incurred $0.2 million of equity issuance costs, offsetting the 1.6 million share issuance in the equity for Crisp Results.

Aimtell, PushPros and Aramis

OnThe Company acquired on February 1, 2021, ~~the Company acquired~~ Aimtell, Inc. (“Aimtell”), PushPros, Inc. (“PushPros”) and Aramis Interactive (“Aramis”). Aimtell and PushPros are leading providers of technology-enabled digital performance advertising solutions connecting consumers and advertisers within the home, auto, health and life insurance verticals. Aramis is a network of ~~owned-and -operated~~owned-and-operated websites that leverages the Aimtell and PushPros technologies and relationships.

The Company paid consideration, date of ~~$20~~the acquisition, $20.0 million at the closing transaction, consisting of $5.0 million in cash and approximately 1.29 million shares of Class A Common Stock valued at $15.0 million, subject to a lock-up agreement, contingent consideration with a fair value of $4.9 million and working capital of $0.3 million. Total payouts for contingent consideration over the ~~next~~ three years following the closing of the transaction is $15.0 million, subject to the acquired companies reaching certain milestones. The contingent consideration can be paid in cash or DMS Class A Common Stock at the election of the Company.

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As of February 1, 2021, the acquisition date, the present value of the contingent consideration earnout was recorded at $4.9 million. From the acquisition date, Aimtell/PushPros/Aramis contingent consideration overall declined $2.4 million to approximately $2.5 million resulting from our revised earnout forecast achieving certain business performance milestones. The contingent consideration can be paid in cash or DMS Class A Common Stock at the election of the Company.

In conjunction with this acquisition, we incurred approximately $0.5 million of legal and other acquisition-related expenses, which were recorded as Acquisition ~~Costs~~costs in the unaudited condensed consolidated statements of operations during the ~~six~~nine months ended ~~June~~September 30, 2021.

SmarterChaos

On July 16, 2020, the Company acquired SmarterChaos.com, LLC, a premier digital marketing and online performance management marketer, along with She Is Media, a female-centric performance ad network, (collectively, “SmarterChaos”) for cash and equity of DMSH totaling approximately $5.8 million, net of cash, which was subject to a working capital adjustment that was finalized December 31, 2020. This acquisition expanded media distribution, allowing the Company to further accelerate the digital marketing acquisition efforts of its advertiser clients and enable brands to acquire new customers by leveraging our customer acquisition platform and the relationships cultivated by SmarterChaos.

On June 30, 2021, SmarterChaos sellers elected to redeem 154,000 DMSH units; DMS Inc., elected to exchange those for shares of Class A ~~Common Stock,~~common stock, with an aggregate capital contribution to DMSH of approximately $3.0 million.

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In conjunction with this acquisition, we incurred during third quarter of 2020 approximately $0.4 million of legal and other acquisition-related expenses, ~~during the third quarter of 2020,~~ which were recorded as Acquisition costs in the unaudited condensed consolidated statements of operations.

RESULTS OF OPERATIONS

The following table presents our consolidated results of operations as a percentage of net revenue:


		Three Months Ended June 30,			Six Months Ended June 30						Three Months Ended September 30,	Nine Months Ended September 30,
			2021		2020		2021		2020					2021		2020 (As restated)		2021		2020 (As restated)
Revenue by type:	Revenue by type:												Revenue by type:
Customer acquisition	Customer acquisition		96.3	%	91.5	%	95.6	%	93.1	%			Customer acquisition	96.3	%	90.2	%	95.8	%	92.1	%
Managed services	Managed services		2.9	%	7.5	%	3.7	%	5.8	%			Managed services	2.9	%	8.8	%	3.4	%	6.9	%
Software services	Software services		0.8	%	1.0	%	0.8	%	1.1	%			Software services	0.8	%	1.0	%	0.8	%	1.1	%
Total net revenue	Total net revenue		100.0	%	100.0	%	100.0	%	100.0	%			Total net revenue	100.0	%	100.0	%	100.0	%	100.0	%
Revenue by segment:	Revenue by segment:												Revenue by segment:
Brand Direct	Brand Direct		57.0	%	60.3	%	57.5	%	58.3	%			Brand Direct	60.5	%	59.4	%	58.5	%	58.7	%
Marketplace	Marketplace		55.0	%	46.8	%	53.0	%	46.9	%			Marketplace	54.3	%	47.7	%	53.4	%	47.2	%
Other	Other		1.8	%	1.6	%	1.9	%	1.7	%			Other	2.1	%	3.5	%	2.0	%	2.3	%
Corporate and other	Corporate and other		(13.8)	%	(8.8)	%	(12.4)	%	(6.9)	%			Corporate and other	(16.9)	%	(10.6)	%	(14.0)	%	(8.2)	%
Net revenue	Net revenue		100.0	%	100.0	%	100.0	%	100.0	%			Net revenue	100.0	%	100.0	%	100.0	%	100.0	%
Cost of revenue	Cost of revenue		67.9	%	69.7	%	69.6	%	69.3	%			Cost of revenue	70.9	%	69.8	%	70.1	%	69.5	%
Gross profit	Gross profit		32.1	%	30.3	%	30.4	%	30.7	%			Gross profit	29.1	%	30.2	%	29.9	%	30.5	%

Salaries and related costs	Salaries and related costs		11.1	%	11.0	%	10.9	%	11.0	%			Salaries and related costs	11.6	%	9.5	%	11.1	%	10.5	%
General and administrative	General and administrative		10.0	%	6.7	%	8.7	%	6.7	%			General and administrative	10.4	%	8.2	%	9.3	%	7.3	%

Acquisition costs	Acquisition costs		0.4	%	0.1	%	1.0	%	0.1	%			Acquisition costs	(2.5)	%	3.9	%	(0.2)	%	1.4	%
Depreciation and amortization	Depreciation and amortization		6.7	%	5.8	%	6.2	%	5.9	%			Depreciation and amortization	6.7	%	5.6	%	6.4	%	5.8	%
Income from operations	Income from operations		3.8	%	7.8	%	3.7	%	7.1	%			Income from operations	2.9	%	3.0	%	3.4	%	5.6	%
Interest expense	Interest expense		3.4	%	4.6	%	3.4	%	4.9	%			Interest expense	3.5	%	4.1	%	3.4	%	4.6	%
Change in fair value of warrant liabilities	Change in fair value of warrant liabilities		(7.4)	%	—	%	(3.7)	%	—	%			Change in fair value of warrant liabilities	(6.0)	%	(4.6)	%	(4.5)	%	(1.7)	%
Net income before income taxes	Net income before income taxes		5.7	%	3.1	%	2.9	%	2.1	%			Net income before income taxes	5.4	%	3.5	%	3.8	%	2.6	%
Income tax expense	Income tax expense		1.0	%	0.3	%	0.6	%	0.2	%			Income tax expense	0.4	%	2.0	%	0.5	%	0.8	%
Net income	Net income		4.7	%	2.8	%	2.3	%	2.0	%			Net income	5.0	%	1.5	%	3.3	%	1.8	%
Net income attributable to non-controlling interest	Net income attributable to non-controlling interest		2.3	%	—	%	1.2	%	—	%			Net income attributable to non-controlling interest	1.7	%	3.0	%	1.4	%	1.1	%
Net income attributable to Digital Media Solutions, Inc.			2.4	%	2.8	%	1.2		2.0	%
Net income (loss) attributable to Digital Media Solutions, Inc.													Net income (loss) attributable to Digital Media Solutions, Inc.	3.3	%	(1.4)	%	1.9		0.7	%

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Operating Results for three and ~~six~~nine months ended ~~June~~September 30, 2021 and ~~June~~September 30, 2020

The following table presents the consolidated results of operations for the three and ~~six~~nine months ended ~~June~~September 30, 2021 and 2020 and the changes from the prior periods (in thousands):


		Three Months Ended June 30,									Six Months Ended June 30,								Three Months Ended September 30,									Nine Months Ended September 30,
		2021		2020		$ Change			% Change		2021		2020		$ Change		% Change							2021				2020 (As restated)				$ Change				% Change			2021				2020 (As restated)				$ Change				% Change
Net revenue	Net revenue	$	105,079	$	75,196	$	29,883		40	%	$	201,882	$	147,924	$	53,958	36	%					Net revenue	$	107,399			$	82,829			$	24,570			30	%		$	309,281			$	230,753			$	78,528			34	%
Cost of revenue	Cost of revenue	71,359		52,402		18,957			36	%	140,541		102,561		37,980		37	%					Cost of revenue	76,139				57,777				18,362				32	%		216,680				160,338				56,342				35	%

Salaries and related costs	Salaries and related costs	11,708		7,901		3,807			48	%	21,977		16,231		5,746		35	%					Salaries and related costs	12,449				7,882				4,567				58	%		34,426				24,114				10,312				43	%
General and administrative	General and administrative	10,552		4,652		5,900			127	%	17,514		9,950		7,564		76	%					General and administrative	11,161				6,807				4,354				64	%		28,675				16,756				11,919				71	%

Acquisition costs	Acquisition costs	466		47		419			891	%	1,960		74		1,886		2549	%					Acquisition costs	(2,665)				3,248				(5,913)				(182)	%		(705)				3,322				(4,027)				(121)	%
Depreciation and amortization	Depreciation and amortization	7,044		4,356		2,688			62	%	12,463		8,671		3,792		44	%					Depreciation and amortization	7,186				4,636				2,550				55	%		19,649				13,307				6,342				48	%
Income from operations	Income from operations	3,950		5,838		(1,888)			(32)	%	$	7,427	$	10,437	$	(3,010)	(29)	%					Income from operations	3,129				2,479				650				26	%		$	10,556			$	12,916			$	(2,360)			(18)	%
Interest expense	Interest expense	3,622		3,491		131			4	%	6,879		7,281		(402)		(6)	%					Interest expense	3,756				3,421				335				10	%		10,635				10,702				(67)				(1)	%
Change in fair value of warrant liabilities	Change in fair value of warrant liabilities	(7,750)		—		$	(7,750)		N/A		(7,435)		—		(7,435)		N/A						Change in fair value of warrant liabilities	(6,400)				(3,840)				$	(2,560)			260	%		(13,835)				(3,840)				(9,995)				260	%
Debt extinguishment	Debt extinguishment	2,108		—		2,108		—	N/A		2,108		—		2,108		N/A						Debt extinguishment	—				—				—				N/A			2,108				—				2,108				N/A
Net income before income taxes	Net income before income taxes	5,970		2,347		3,623			154	%	5,875		$	3,156	$	2,719	86	%					Net income before income taxes	5,773				2,898				2,875				99	%		11,648				$	6,054			$	5,594			92	%
Income tax expense	Income tax expense	1,031		213		818			384	%	1,148		265		883		333	%					Income tax expense	379				1,636				(1,257)				(77)	%		1,527				1,901				(374)				(20)	%
Net income	Net income	4,939		2,134		2,805			131	%	4,727		$	2,891	$	1,836	64	%					Net income	5,394				1,262				4,132				327	%		10,121				$	4,153			$	5,968			144	%
Net income attributable to non-controlling interest	Net income attributable to non-controlling interest	2,411		—		2,411			—	%	2,373		—		$	2,373	—	%					Net income attributable to non-controlling interest	1,858				2,463				(605)				(25)	%		4,217				2,463				$	1,754			71	%
Net income attributable to Digital Media Solutions, Inc.		$	2,528	$	2,134	$	394		18	%	$	2,354	$	2,891	$	(537)	(19)	%
Net income (loss) attributable to Digital Media Solutions, Inc.																				Net income (loss) attributable to Digital Media Solutions, Inc.	$	3,536				$	(1,201)			$	4,737			(394)	%		$	5,904			$	1,690			$	4,214			249	%

Net revenue. Our business generates revenue primarily through the delivery of a variety of performance-based marketing services, including customer acquisition, managed services and software services.

The following table presents revenue by type for each segment and the changes from the prior periods:

Three Months Ended June 30, Six Months Ended June 30,
2021 2020 $ Change % Change 2021 2020 $ Change % Change
Brand Direct
Customer acquisition $ 57,955 $ 40,185 $ 17,770 44 % $ 111,009 $ 78,637 $ 32,372 41 %
Managed services 1,921 5,189 (3,268) (63) % 5,046 7,638 (2,592) (34) %
Total Brand Direct $ 59,876 $ 45,374 $ 14,502 32 % $ 116,055 $ 86,275 $ 29,780 35 %
Marketplace
Customer acquisition $ 57,763 $ 35,218 $ 22,545 64 % $ 107,022 $ 69,396 $ 37,626 54 %
Total Marketplace $ 57,763 $ 35,218 $ 22,545 64 % $ 107,022 $ 69,396 $ 37,626 54 %
Other
Managed services $ 1,109 $ 449 $ 660 147 % $ 2,325 $ 899 $ 1,426 159 %
Software services 807 791 16 2 % 1,607 1,600 7 — %
Total Other $ 1,916 $ 1,240 $ 676 55 % $ 3,932 $ 2,499 $ 1,433 57 %
Corporate and Other
Customer acquisition $ (14,476) $ (6,636) $ (7,840) 118 % $ (25,127) $ (10,246) $ (14,881) 145 %
Total Corporate and Other $ (14,476) $ (6,636) $ (7,840) 118 % $ (25,127) $ (10,246) $ (14,881) 145 %
Total Customer acquisition 101,242 68,767 32,475 47 % 192,904 137,787 55,117 40 %
Total Managed services 3,030 5,638 (2,608) (46) % 7,371 8,537 (1,166) (14) %
Total Software services 807 791 16 2 % 1,607 1,600 7 — %
Total Net revenue $ 105,079 $ 75,196 $ 29,883 40 % $ 201,882 $ 147,924 $ 53,958 36 %

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	Three Months Ended September 30,								Nine Months Ended September 30,
	2021		2020		$ Change		% Change		2021		2020		$ Change		% Change
Brand Direct
Customer acquisition	$	63,332	$	43,921	$	19,411	44	%	$	174,341	$	122,557	$	51,784	42	%
Managed services	1,667		5,247		(3,580)		(68)	%	6,713		12,885		(6,172)		(48)	%

Total Brand Direct	$	64,999	$	49,168	$	15,831	32	%	$	181,054	$	135,442	$	45,612	34	%
Marketplace
Customer acquisition	$	58,278	$	39,541	$	18,737	47	%	$	165,300	$	108,937	$	56,363	52	%


Total Marketplace	$	58,278	$	39,541	$	18,737	47	%	$	165,300	$	108,937	$	56,363	52	%
Other

Managed services	$	1,471	$	2,045	$	(574)	(28)	%	$	3,796	$	2,945	$	851	29	%
Software services	784		830		(46)		(6)	%	2,391		2,430		(39)		(2)	%
Total Other	$	2,255	$	2,875	$	(620)	(22)	%	$	6,187	$	5,375	$	812	15	%
Corporate and Other
Customer acquisition	$	(18,133)	$	(8,755)	$	(9,378)	107	%	$	(43,260)	$	(19,001)	$	(24,259)	128	%
Total Corporate and Other	$	(18,133)	$	(8,755)	$	(9,378)	107	%	$	(43,260)	$	(19,001)	$	(24,259)	128	%
Total Customer acquisition	103,477		74,707		28,770		39	%	296,381		212,493		83,888		39	%
Total Managed services	3,138		7,292		(4,154)		(57)	%	10,509		15,830		(5,321)		(34)	%
Total Software services	784		830		(46)		(6)	%	2,391		2,430		(39)		(2)	%
Total Net revenue	$	107,399	$	82,829	$	24,570	30	%	$	309,281	$	230,753	$	78,528	34	%

Customer Acquisition Revenue. Customer acquisition contracts deliver potential consumers or leads (i.e. number of clicks, emails, calls and applications) to the customer in real-time based on predefined qualifying characteristics specified by our customer.

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Our Brand Direct segment experienced an increase in Customer acquisition revenue of ~~$17.8~~$19.4 million or 44%, and ~~$32.4~~$51.8 million or ~~41%~~42% during the three and ~~six~~nine months ended ~~June~~September 30, 2021, respectively. These increases are due to growth in our affiliate and performance businesses due to further penetration of existing customers and expansion in the markets, offset by lack of sales from our messaging services due to a strategic shift away from this industry.

Customer acquisition revenue for Marketplace increased by ~~$22.5~~$18.7 million or ~~64%~~47%, and ~~$37.6~~$56.4 million or ~~54%~~52% during the three and ~~six~~nine months ended ~~June~~September 30, 2021, respectively. These increases in both the Brand Direct and Marketplace segments are primarily due to ~~our penetration~~the migration of consumers to the online shopping experience, especially in the auto and health insurance ~~verticals.~~verticals, as well as two acquisitions the Company completed in 2021.

Managed Services Revenue. Managed services contracts provide continuous service of managing the customer’s media spend for the purpose of generating leads through a third-party supplier of leads, as requested by our customer.

Managed services revenue experienced a decrease of ~~$(2.6)~~$(4.2) million or ~~(46)~~(57)%, and ~~$(1.2)~~$(5.3) million or ~~(14)~~(34)% during the three and ~~six~~nine months ended ~~June~~September 30, 2021, respectively. These decreases ~~are~~were primarily driven by lower third-party supplier leads.

Software Services Revenue. Software services contracts provide the customer with continuous, daily access to the Company’s proprietary software. Software services revenue is considered insignificant during the three and ~~six~~nine months ended ~~June~~September 30, ~~2021 to our total Net revenue as a whole.~~2021.

Cost of revenue and gross profit. Cost of revenue primarily includes media and other related costs, such as the cost to acquire user traffic through the purchase of impressions, clicks or actions from publishers or third-party intermediaries, including advertising exchanges, and technology costs that enable media acquisition. These media costs are used primarily to drive user traffic to the Company’s and our customers’ media properties. Cost of revenue also includes indirect costs such as data verification, hosting and fulfillment costs.

The following table presents the gross profit percentage (gross profit as a percentage of total revenue) by segment and the changes from prior period:

Three Months Ended June 30, Six Months Ended June 30,
2021 2020 % Change 2021 2020 % Change
Brand Direct 26.0 % 24.2 % 7.4 % 24.9 % 24.3 % 2.5 %
Marketplace 28.9 % 30.3 % (4.6) % 27.4 % 31.6 % (13.3) %
Other 76.1 % 96.9 % (21.5) % 77.8 % 97.2 % (20.0) %
Total gross profit percentage 32.1 % 30.3 % 5.9 % 30.4 % 30.7 % (1.0) %

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	Three Months Ended September 30,						Nine Months Ended September 30,
	2021		2020 (As restated)		% Change		2021		2020 (As restated)		% Change
Brand Direct	23.4	%	23.1	%	1.3	%	24.4	%	23.9	%	2.1	%
Marketplace	24.8	%	30.0	%	(17.3)	%	26.5	%	31.1	%	(14.8)	%
Other	71.8	%	63.7	%	12.7	%	75.6	%	79.3	%	(4.7)	%
Total gross profit percentage	29.1	%	30.2	%	(3.6)	%	29.9	%	30.5	%	(2.0)	%

Gross profit for Brand Direct increased for the three and ~~six~~nine months ended ~~June~~September 30, 2021, primarily driven by substantial diversification in our distribution channels as we continue to scale growth.

Gross profit for Marketplace decreased for the three and ~~six~~nine months ended ~~June~~September 30, 2021, primarily due to the expansion in the auto and health insurance business at compressed ~~margins.~~margins, as well as recent reduction of price paid per lead by several auto insurance and education customers, even as our media costs remained flat.

Gross profit for Other ~~decreased~~increased for the three ~~and six~~ months ended ~~June~~September 30, 2021, primarily due to the new revenue mix ~~which has~~and decreased for the nine months ended September 30, 2021, due to compressed lower profit margins.

~~Total gross profit increased for the three months ended June 30, 2021, primarily due to expansion in the health insurance vertical at higher margins.~~

Total gross profit decreased for the ~~six~~three and nine months ended ~~June~~September 30, 2021, primarily due tochallenges in the ~~first and second quarter expansion of performance ad network for our affiliate and~~ auto insurance ~~business at compressed margins, partially offset by expansion~~vertical, as well as from the effects of ~~health insurance vertical at higher margins.~~a spike in COVID infections.

Salaries and related costs. Total compensation includes salaries, commissions, bonuses, payroll taxes and retirement benefits.

Salaries and related costs increased by ~~$3.8~~$4.6 million or ~~48%~~58% for the three months ended ~~June~~September 30, 2021, and increased ~~$5.7~~$10.3 million or ~~35%~~43% for the ~~six~~nine months ended ~~June~~September 30, 2021. These increases are primarily driven by stock-based compensation and headcount as a result of anrequired expansion of our workforce into support the ~~insurance and health business,~~Company’s growth, as well as ~~an increase~~the addition of FTEs from two acquisitions the Company completed in ~~commissions due to the increase in revenue.~~2021.

General and administrative. General and administrative consist of expenses incurred in our normal course of business relating to office supplies, computer and technology, rent and utilities, insurance, legal and professional fees, state and local taxes and licenses, penalties and settlements and bad debt expense, as well as sales and marketing expenses relating to advertising and promotion. We also include other expenses such as investment banking expenses, fundraising costs and costs related to the advancement of our corporate social responsibility program.

General and administrative expenses increased ~~$5.9~~$4.4 million or ~~127%~~64% for the three months ended ~~June~~September 30, 2021, and for the ~~six~~nine months ended ~~June~~September 30, 2021, expenses increased ~~$7.6~~$11.9 million or ~~76%~~71%. These increases are primarily driven by higher software and computer expenses as well as an overall increase in insurance, legal and professional fees related to compliance, partially offset by a decline in rental expense due to office closures.

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Acquisition costs. Acquisition related costs are not considered part of the consideration for acquisitions and are expensed as incurred. This includes ~~accretion of~~ contingent consideration fair value adjustments, acquisition incentive compensation and other transaction related costs.

Acquisition costs ~~increased~~decreased by ~~$0.4~~$(5.9) million or greater than 100%, and ~~increased $1.9~~decreased $(4.0) million or greater than 100% during the three and ~~six~~nine months ended ~~June~~September 30, 2021, respectively. These ~~increases~~decreases are primarily due to the acquisition costs related to contingent consideration ~~based on re-measurement of milestone payments.~~fair value adjustments.

Depreciation and amortization. Property, plant and equipment consists of computers and office equipment, furniture and fixtures, leasehold improvements and internally developed software costs. Intangible assets subject to amortization include technology, customer relationships, brand, and non-competition agreements.

Depreciation and amortization expense increased ~~$2.7~~$2.6 million or ~~62%~~55%, and ~~$3.8~~$6.3 million or ~~44%~~48% during the three and ~~six~~nine months ended ~~June~~September 30, 2021, respectively. These ~~increase~~increases are primarily driven by the fixed assets acquired with Crisp Results and ~~Aimtel/~~Aimtell/Aramis/PushPros (“AAP”) as well as continued investments in internally developed software, which were placed in service.

Interest expense. Interest expense for three and ~~six~~nine months ended ~~June~~September 30, 2021 iswas related primarily to our debt, which carries a variable interest rate based on multiple options at either LIBOR plus 4.25%, or an alternate base rate, plus an agreed upon margin with Truist Bank, the Company’s financial institution since May 25, 2021 (see Note 5 Debt).

Interest expense increased by ~~$0.1~~$0.3 million or 4%10%, and decreased by ~~$(0.4)~~$(0.1) million or ~~(6%)~~(1)% during the three and ~~six~~nine months ended ~~June~~September 30, 2021, respectively. The increase for the three months ended ~~June~~September 30, 2021, was primarily due to outstanding debt balance. The decrease for the ~~six~~nine months ended ~~June~~September 30, 2021, was due to a partial decline in interest rates compared to the same period in the prior year.

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Income tax expense. ~~For~~The Company recorded income tax expense of $0.4 million and $1.5 million for the three and nine months ended ~~June~~September 30, 2021, ~~the Company’s effective income tax rate was 17.27%.~~respectively. The blended effective tax rate for the ~~six~~three and nine months ended ~~June~~September 30, 2021 was ~~19.53%.~~6.57% and 13.11%, respectively, which varies from our statutory U.S. tax rate due to taxable income or loss that is allocated to the non-controlling interest as well as due to the impact of changes to the estimate of expected tax benefits related to the Business Combination. The Company recorded $1.6 million and $1.9 million income tax expense for the three and nine months ended September 30, 2020, respectively. The blended effective tax rate for the three and nine months ended September 30, 2020 was 56.45% and 31.40%, respectively, which varies from our statutory U.S. tax rate due to taxable income or loss that is allocated to the non-controlling interest. These rates vary from our statutory U.S. tax rate due to the tax impact of the taxable income or loss that is allocated to the non-controlling interest.

Non-controlling interest. As a result of the Aimtell/PushPros/Aramis and Crisp Results acquisitions, our non-controlling interest owns approximately ~~41.9%~~41.7% of the ownership interest of DMSH and we allocate the respective portion of net income or loss to the DMSH Units held by the non-controlling interest.

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NON-GAAP FINANCIAL MEASURES

In addition to providing financial measurements based on accounting principles generally accepted in the United States of America (“GAAP”), this Quarterly Report includes additional financial measures that are not prepared in accordance with GAAP (“non-GAAP”), including adjusted revenue, adjusted EBITDA, unlevered free cash flow, adjusted net income and adjusted EPS. A reconciliation of non-GAAP financial measures to the most directly comparable GAAP financial measures can be found below. As explained further below, we use these financial measures internally to review the performance of our business units without regard to certain accounting treatments and non-recurring items. We believe that presentation of these non-GAAP financial measures provides useful information to investors regarding our results of operations. Because of these limitations, management relies primarily on its GAAP results and uses non-GAAP measures only as a supplement.

Adjusted Revenue

Adjusted revenue is a non-GAAP financial measure presented as an alternative method for assessing the Company’s operating results in a manner that is focused on the performance of our underlying operations. Management believes this measure provides useful information because, while the majority of our business consists of lead generation contracts which are accounted for on a gross basis, a portion of our agency managed services contracts are accounted for on a net basis. In light of these considerations, management believes that adjusted revenue provides useful information regarding operating performance across our business, without regard to the accounting treatment of individual contracts, and allows management to build forecasts on a consistent basis across the business. Management further uses adjusted revenue to compare the performance of divisions within the Company against each other and to isolate our core operating performance. Moreover, management expects that over time we will transition all of our services to a principal relationship and as our contracts are either amended or new agreements are executed, this measure will help provide a basis for comparison of our business operations between different periods over time as we transition these services and related accounting for these contracts.

Adjusted revenue is defined as revenue as reported under GAAP, without regard to netting of costs applicable to revenues earned under contracts that are deemed to be entered into on an agency basis.

The following table provides a reconciliation of Adjusted Revenue to revenue, the most directly comparable GAAP measure (in thousands):


		Three Months Ended June 30, 2021									Six Months Ended June 30, 2021									Three Months Ended September 30, 2021					Nine Months Ended September 30, 2021
		Reported (GAAP)			Adjustments (1)			Adjusted (Non-GAAP)			Reported (GAAP)			Adjustments (1)			Adjusted (Non-GAAP)					Reported (GAAP)			Adjustments (1)			Adjusted (Non-GAAP)			Reported (GAAP)			Adjustments (1)			Adjusted (Non-GAAP)
Net revenue	Net revenue	$	105,079		$	4,176		$	109,255		$	201,882		$	6,911		$	208,793			Net revenue	$	107,399		$	4,402		$	111,801		$	309,281		$	11,313		$	320,594
Cost of revenue	Cost of revenue	71,359			4,176			75,535			140,541			6,911			147,452				Cost of revenue	76,139			4,402			80,541			216,680			11,313			227,993
Gross profit	Gross profit	$	33,720		$	—		$	33,720		$	61,341		$	—		$	61,341			Gross profit	$	31,260		$	—		$	31,260		$	92,601		$	—		$	92,601
Gross profit margin	Gross profit margin	32.1		%	—		%	30.9		%	30.4		%	—		%	29.4		%		Gross profit margin	29.1		%	—		%	28.0		%	29.9		%	—		%	28.9		%

(1) Includes the gross up for certain Managed services contracts that are presented net of costs under GAAP for the three and ~~six~~nine months ended ~~June~~September 30, 2021.

Adjusted EBITDA, Unlevered Free Cash Flow and Unlevered Free Cash Flow Conversion

We use the non-GAAP measures of adjusted EBITDA and unlevered free cash flow to assess operating performance. Management believes that these measures provide useful information to investors regarding DMS’s operating performance and its capacity to incur and service debt and fund capital expenditures. DMS believes that these measures are used by many investors, analysts and rating agencies as a measure of performance. By reporting these measures, DMS provides a basis for comparison of our business operations between current, past and future periods by excluding items that DMS does not believe are indicative of our core operating performance. Financial measures that are non-GAAP should not be considered as alternatives to operating income, cash flows from operating activities or any other performance measures derived in accordance with GAAP as measures of operating performance, or cash flows as measures of liquidity. These measures have limitations as analytical tools, and you should not consider them in isolation or as a substitute for analysis of our results as reported under GAAP. Because of these limitations, DMS relies primarily on its GAAP results and uses adjusted EBITDA and unlevered free cash flow only as a supplement.

Adjusted EBITDA is defined as net income (loss), excluding (1) interest expense, (2) income tax expense, (3) depreciation and amortization, (4) change in fair value of warrant liabilities (5) debt extinguishment (6) ~~stock-based~~stock-

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based compensation (7) restructuring (8) acquisition costs, (9) other expenses, (10) cost savings expected as a result of a company reorganization, (11) cost synergies expected as a result of full integration of our acquisitions,

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and (12) pre-acquisition cost savings resulting from current ~~years’~~year’s acquisition and comparable to same period last year.

In addition, we adjust to take into account estimated cost synergies related to our acquisitions. These adjustments are estimated based on cost-savings that are expected to be realized within our acquisitions over time as these acquisitions are fully integrated into DMS. These cost-savings result from the removal of cost and or service redundancies that already exist within DMS, technology synergies as systems are consolidated and centralized, headcount reductions based on redundancies, right-sized cost structure of media and service costs utilizing the most beneficial contracts within DMS and the acquired companies with external media and service providers. We believe that these non-synergized costs tend to overstate our expenses during the periods in which such synergies are still being realized.

Furthermore, in order to review the performance of the combined business over periods that extend prior to our ownership of the acquired businesses, we include the pre-acquisition performance of the businesses acquired. Management believes that doing so helps to understand the combined operating performance and potential of the business as a whole and makes it easier to compare performance of the combined business over different periods.

Unlevered free cash flow is defined as adjusted EBITDA, less capital expenditures, and unlevered free cash flow conversion is defined as unlevered free cash flow divided by adjusted EBITDA.

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The following table provides a reconciliation of Adjusted EBITDA and Unlevered Free Cash Flow from net income the most directly comparable GAAP measure (in thousands):


		Three Months Ended June 30,						Six Months Ended June 30,						Three Months Ended September 30,					Nine Months Ended September 30,
		2021			2020			2021			2020					2021			2020 (As restated)			2021			2020 (As restated)
		(U.S. Dollars in Thousands)														(U.S. Dollars in Thousands)
Net income	Net income	$	4,939		$	2,134		$	4,727		$	2,891			Net income	$	5,394		$	1,262		$	10,121		$	4,153
Adjustments	Adjustments														Adjustments
Interest expense	Interest expense	3,622			3,491			6,879			7,281				Interest expense	3,756			3,421			10,635			10,702
Income tax expense	Income tax expense	1,031			213			1,148			265				Income tax expense	379			1,636			1,527			1,901
Depreciation and amortization	Depreciation and amortization	7,044			4,356			12,463			8,671				Depreciation and amortization	7,186			4,636			19,649			13,307
Change in fair value of warrant liabilities	Change in fair value of warrant liabilities	(7,750)			—			(7,435)			—				Change in fair value of warrant liabilities	(6,400)			(3,840)			(13,835)			(3,840)
Debt extinguishment	Debt extinguishment	2,108			—			2,108			—				Debt extinguishment	—			—			2,108			—
Stock-based compensation	Stock-based compensation	1,273			—			2,530			—				Stock-based compensation	1,516			—			4,046			—
Restructuring	Restructuring	432			—			81			—				Restructuring	52			987			134			987
Acquisition costs (1)	Acquisition costs (1)	466			47			1,960			74				Acquisition costs (1)	(2,665)			3,248			(705)			3,322
Other expense (2)	Other expense (2)	1,828			603			3,410			1,083				Other expense (2)	965			1,396			4,346			2,477
Subtotal before additional adjustments	Subtotal before additional adjustments	$	14,993		$	10,844		$	27,871		$	20,265			Subtotal before additional adjustments	$	10,183		$	12,746		$	38,026		$	33,009
Additional adjustments	Additional adjustments														Additional adjustments
Pro Forma Cost Savings - Reorganization (3)	Pro Forma Cost Savings - Reorganization (3)	$	—		295			$	31		$	970			Pro Forma Cost Savings - Reorganization (3)	$	—		47			$	31		$	1,017
Pro Forma Cost Savings - Acquisitions (4)	Pro Forma Cost Savings - Acquisitions (4)	1,030			1,770			1,800			3,922				Pro Forma Cost Savings - Acquisitions (4)	856			1,242			2,656			4,809
Acquisitions EBITDA (5)	Acquisitions EBITDA (5)	—			3,604			2,711			5,604				Acquisitions EBITDA (5)	—			9			2,711			400
Adjusted EBITDA	Adjusted EBITDA	$	16,023		$	16,513		$	32,413		$	30,761			Adjusted EBITDA	$	11,039		$	14,044		$	43,424		$	39,235
Capex	Capex	$	1,821		2,055			$	4,212		$	5,031			Capex	$	3,663		2,450			$	7,875		$	7,481
Unlevered cash flow	Unlevered cash flow	$	14,202		$	14,458		$	28,201		$	25,730			Unlevered cash flow	$	7,376		$	11,594		$	35,549		$	31,754
Unlevered cash flow conversion	Unlevered cash flow conversion	89		%	88		%	87		%	84		%		Unlevered cash flow conversion	67		%	83		%	82		%	81		%

______________

(1)Includes pre-acquisition transactions related to travel, professional and legal fees for recent ~~acquisitions.~~acquisitions, as well as acquisition earnout contingent consideration adjustments.

(2) Other expenses include lease termination costs due to office closures, severance and commission payments due to company reorganization, legal settlements, investor management fees, director fees, professional services associated with the set-up of employee benefits structure for a publicly traded company, and costs related to philanthropic initiatives.

(3) This reflects remaining cost savings expected as a result of a company reorganization initiated in Q2 2020.

(4) This reflects remaining cost synergies expected as a result of full integration of our acquisitions.

(5) This represents the pre-acquisition Adjusted EBITDA results for the SmarterChaos, Aimtell/Aramis/PushPros, and Crisp acquisitions during the three and ~~six~~nine months ended ~~June~~September 30, 2021, and the comparable Adjusted EBITDA amounts for those same acquisitions during the same three- and ~~six-month~~nine-month periods in 2020.

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A reconciliation of Unlevered Free Cash Flow to net cash provided by operating activities, the most directly comparable GAAP measure, is presented below (in thousands):


		Three Months Ended June 30,				Six Months Ended June 30,				Three Months Ended September 30,				Nine Months Ended September 30,
		2021		2020		2021		2020				2021		2020 (As restated)		2021		2020 (As restated)
Unlevered Free Cash Flow	Unlevered Free Cash Flow	$	14,202	$	14,458	$	28,201	$	25,730		Unlevered Free Cash Flow	$	7,376	$	11,594	$	35,549	$	31,754
Capital expenditures	Capital expenditures	1,821		2,055		4,212		5,031			Capital expenditures	3,663		2,450		7,875		7,481
Adjusted EBITDA	Adjusted EBITDA	$	16,023	$	16,513	$	32,413	$	30,761		Adjusted EBITDA	$	11,039	$	14,044	$	43,424	$	39,235
Acquisitions EBITDA (1)	Acquisitions EBITDA (1)	—		3,604		2,711		5,604			Acquisitions EBITDA (1)	—		9		2,711		400
Pro Forma Cost Savings - Acquisitions (2)	Pro Forma Cost Savings - Acquisitions (2)	1,030		1,770		1,800		3,922			Pro Forma Cost Savings - Acquisitions (2)	856		1,242		2,656		4,809
Pro Forma Cost Savings - Reorganization (3)	Pro Forma Cost Savings - Reorganization (3)	—		295		31		970			Pro Forma Cost Savings - Reorganization (3)	—		47		31		1,017
Subtotal before additional adjustments	Subtotal before additional adjustments	14,993		$	10,844	$	27,871	$	20,265		Subtotal before additional adjustments	10,183		$	12,746	$	38,026	$	33,009
Other expenses (4)	Other expenses (4)	1,828		603		3,410		1,083			Other expenses (4)	965		1,396		4,346		2,477
Acquisition costs (5)	Acquisition costs (5)	466		47		1,960		74			Acquisition costs (5)	(2,665)		3,248		(705)		3,322
Stock-based compensation	Stock-based compensation	1,273		—		2,530		—			Stock-based compensation	1,516		—		4,046		—
Restructuring	Restructuring	432		—		81		—			Restructuring	52		987		134		987
Change in fair value of warrant liabilities	Change in fair value of warrant liabilities	(7,750)		—		(7,435)		—			Change in fair value of warrant liabilities	(6,400)		(3,840)		(13,835)		(3,840)
Debt extinguishment	Debt extinguishment	2,108		—		2,108		—			Debt extinguishment	—		—		2,108		—
Subtotal before additional adjustments	Subtotal before additional adjustments	$	16,636	$	10,194	$	25,217	$	19,108		Subtotal before additional adjustments	$	16,715	$	11,942	$	41,932	$	30,063

Loss on debt extinguishment	Loss on debt extinguishment	2,108		—		2,108		—			Loss on debt extinguishment	—		—		2,108		—
Provision for bad debt	Provision for bad debt	499		(143)		909		—			Provision for bad debt	475		800		1,384		800
Lease restructuring charges	Lease restructuring charges	477		—		174		—			Lease restructuring charges	(255)		—		(81)		—
Stock-based compensation	Stock-based compensation	1,273		—		2,530		—			Stock-based compensation	1,446		—		3,976		—
Interest expense	Interest expense	(3,622)		(3,491)		(6,879)		(7,281)			Interest expense	(3,756)		(3,421)		(10,635)		(10,702)
Income tax expense	Income tax expense	(1,031)		(213)		(1,148)		(265)			Income tax expense	(379)		(1,636)		(1,527)		(1,901)
Payment of contingent consideration	Payment of contingent consideration	—		—		—		(1,000)			Payment of contingent consideration	—		—		—		(1,000)
Amortization of debt issuance costs	Amortization of debt issuance costs	295		191		528		471			Amortization of debt issuance costs	478		228		1,006		699
Deferred income tax provision, net	Deferred income tax provision, net	1,380		(494)		364		(984)			Deferred income tax provision, net	(1,220)		(277)		(856)		(1,261)
Change in income tax receivable and payable	Change in income tax receivable and payable	(3,461)		—		(2,328)		—			Change in income tax receivable and payable	1,600		—		(728)		—
Change in fair value of contingent consideration	Change in fair value of contingent consideration	178		—		560		—			Change in fair value of contingent consideration	(3,085)		—		(2,525)		—
Change in fair value of warrant liability	Change in fair value of warrant liability	(7,750)		—		(7,435)		—			Change in fair value of warrant liability	(6,400)		(3,840)		(13,835)		(3,840)
Change in accounts receivable, net	Change in accounts receivable, net	(3,261)		2,670		(4,330)		(2,200)			Change in accounts receivable, net	(2,994)		(5,486)		(7,324)		(8,486)
Change in prepaid expenses and other current assets	Change in prepaid expenses and other current assets	(145)		(2,921)		222		(4,109)			Change in prepaid expenses and other current assets	(2,343)		3,614		(2,121)		(495)
Change in accounts payable and accrued expenses	Change in accounts payable and accrued expenses	(1,065)		(3,250)		(6,768)		(76)			Change in accounts payable and accrued expenses	4,401		3,286		(2,367)		3,210
Change in income tax receivable and payable	Change in income tax receivable and payable	—		—		—		—			Change in income tax receivable and payable	—		—		—		—
Change in other liabilities	Change in other liabilities	(166)		41		(190)		29			Change in other liabilities	(326)		(165)		(516)		(136)
Net cash provided by (used in) operating activities	Net cash provided by (used in) operating activities	$	2,345	$	2,584	$	3,534	$	3,693		Net cash provided by (used in) operating activities	$	4,357	$	5,445	$	7,891	$	7,351

______________

(1)This represents the pre-acquisition Adjusted EBITDA results for the SmarterChaos, Aimtell/Aramis/PushPros, and Crisp acquisitions during the three and ~~six~~nine months ended ~~June~~September 30, 2021, and the comparable Adjusted EBITDA amounts for those same acquisitions during the same three- and ~~six-month~~nine-month periods in 2020.

(2)This reflects remaining cost synergies expected as a result of full integration of our acquisitions.

(3)This reflects remaining cost savings expected as a result of a company reorganization initiated in Q2 2020.

(4)Other expenses include lease termination costs due to office closures, severance and commission payments due to company reorganization, legal settlements, investor management fees, director fees and costs related to philanthropic initiatives.

(5)Includes pre-acquisition transactions related to travel, professional and legal fees for recent ~~acquisitions.~~

acquisitions, as well as acquisition earnout contingent consideration adjustments.

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Adjusted Net Income and Adjusted EPS:

We use the non-GAAP measures adjusted net income and adjusted EPS to assess operating performance. Management believes that these measures provide investors with useful information on period-to-period performance as evaluated by management and comparison with our past financial and operating performance. Management also believes these non-GAAP financial measures are useful in evaluating our operating performance compared to that of other companies in our industry, as this metric generally eliminates the effects of certain items that may vary from company to company for reasons unrelated to overall operating performance. We define adjusted net income (loss) as net income (loss) attributable to Digital Media Solutions, Inc. adjusted for (x) costs associated with the change in fair value of warrant liabilities, debt extinguishment, Business Combinations and acquisition-related costs, equity based compensation and lease restructuring charges and (y) the reallocation of net income (loss) attributable to non-controlling interests from the assumed acquisition by Digital Media Solutions, Inc. of all units of Digital Media Solutions Holdings, LLC ("DMSH LLC") (other than units held by subsidiaries of Digital Media Solutions, Inc.) for newly-issued shares of Class A common stock of Digital Media Solutions, Inc. on a one-to-one basis. We define adjusted pro forma net income (loss) per share as adjusted pro forma net income (loss) divided by the weighted-average shares of Class A common stock outstanding, assuming the acquisition by Digital Media Solutions, Inc. of all outstanding DMSH LLC units (other than units held by subsidiaries of Digital Media Solutions, Inc.) for newly-issued shares of Class A common stock on a one-to-one-basis.

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The following table presents a reconciliation between GAAP Earnings Share and Non-GAAP Adjusted Net Income and Adjusted EPS (In thousands, except per share data):

Three Months Ended June 30, Six Months Ended June 30,
2021 2020 2021 2020
Numerator:
Net income attributable to Digital Media Solutions, Inc. - basic $ 2,528 $ 2,134 $ 2,354 $ 2,891
Less: dilutive effect of change in fair value warrant liabilities attributable to Digital Media Solutions, Inc. — $ — 4,321 $ —
  Net income (loss) attributable to Digital Media Solutions, Inc. - diluted $ 2,528 $ 2,134 $ (1,967) $ 2,891
Denominator:
  Weighted average shares - basic 35,377 N/A 34,315 N/A
  Add: dilutive effects of employee equity awards 628 — — —
  Add: dilutive effects of Private Placement warrants — — 10 —
  Add: dilutive effects of deferred consideration 517 — — —
Weighted average shares - diluted 36,522 N/A 34,325 N/A
Net income per common share:
  Basic $ 0.07 N/A $ 0.07 N/A
  Diluted $ 0.07 N/A $ (0.06) N/A
Three Months Ended June 30, Six Months Ended June 30,
2021 2020 2021 2020
Numerator:
Net income attributable to Digital Media Solutions, Inc.; $ 2,528 $ 2,134 $ 2,354 $ 2,891
Add adjustments to net income:
Change in fair value of warrant liabilities (7,750) — (7,435) —
Debt Extinguishment 2,108 — 2,108 —
Acquisition costs 466 47 1,960 74
Equity based compensation, legal and severance costs 1,625 495 3,878 628
Restructuring, transition and refinance costs 1,943 107 2,497 455
Acquisition synergies 31 1,888 831 4,714
Acquisition EBITDA 999 306 1,421 1,432
$ 1,950 $ 4,977 $ 7,614 $ 10,194
Net income tax expense (benefit) based on conversion of units (76) 1,244 902 2,039
Adjusted net income $ 2,026 $ 3,733 $ 6,712 $ 8,155
Denominator:
Weighted-average shares outstanding - basic and diluted
Class A common stock 35,377 N/A 34,315 N/A
Weighted-average LLC Units of Digital Media Solutions Holdings, LLC that are convertible into Class A common stock 36,522 N/A 34,325 N/A
Adjusted EPS -basic $ 0.06 N/A $ 0.20 N/A
Adjusted EPS -dilutive $ 0.06 N/A $ 0.20 N/A

~~Table of Contents~~

~~Prospectus Supplement No. 11~~

~~(to prospectus dated August 7, 2020)~~

~~Filed Pursuant to Rule 424(b)(3)~~

~~Registration No. 333-240278~~

~~DIGITAL MEDIA SOLUTIONS, INC.~~

~~73,444,102 Shares of Class A Common Stock~~

~~4,000,000 Warrants to Purchase Class A Common Stock~~

~~The Class A Common Stock and DMS Warrants are traded on the New York Stock Exchange under the symbols “DMS” and “DMS WS,” respectively.~~

~~Investing in our securities involves risks. See “Risk Factors” beginning on page 24 of the Prospectus and in any applicable prospectus supplement.~~

~~The date of this prospectus supplement is August 9, 2021.~~


	Three Months Ended September 30,				Nine Months Ended September 30,
	2021		2020 (As restated)		2021		2020 (As restated)
Numerator:
Net income	$	5,394	$	1,262	$	10,121	$	4,153
Net income (loss) attributable to DMSH prior to the Business Combination	$	—	$	(4,236)	$	—	$	(1,345)
Net income attributable to noncontrolling interest	$	1,858	$	2,463	$	4,217	$	2,463
Net income (loss) attributable to Digital Media Solutions, Inc. - basic	$	3,536	$	3,035	$	5,904	$	3,035

Net income attributable to noncontrolling interest	$	1,858	$	—	$	4,217	$	—
Net income (loss) attributable to Digital Media Solutions, Inc. - diluted	$	5,394	$	3,035	$	10,121	$	3,035

Denominator:
Weighted average shares - basic	36,511		32,294		35,050		32,294
Add: dilutive effects of DMSH Units convertible to Class A Common Stock	25,853		—		25,853		—
Add: dilutive effects of employee equity awards	267		—		515		—
Add: dilutive effects of Private Placement warrants	—		—		—		—
Add: dilutive effects of public warrants	—		—		168		—
Add: dilutive effects of deferred consideration	690		—		402		—
Weighted average shares - diluted	63,321		32,294		61,988		32,294
Net income per common share:
Basic	$	0.10	$	0.09	$	0.17	$	0.09
Diluted	$	0.09	$	0.09	$	0.16	$	0.09

	Three Months Ended September 30,				Nine Months Ended September 30,
	2021		2020 (As restated)		2021		2020 (As restated)
Numerator:
Net income attributable to Digital Media Solutions, Inc. - basic;	$	3,536	$	3,035	$	5,904	$	3,035
Add adjustments to net income:
Change in fair value of warrant liabilities	(6,400)		(3,840)		(13,835)		(3,840)
Debt Extinguishment	—		—		2,108		—
Acquisition costs	(2,665)		3,248		(705)		3,322
Equity based compensation, legal and severance costs	2,481		2,383		8,392		3,064
Restructuring, transition and refinance costs	52		—		134		—
Acquisition synergies	856		1,242		2,656		4,809
Acquisition EBITDA	—		56		2,742		1,417
	$	(2,140)	$	6,124	$	7,396	$	11,807
Net income tax expense (benefit) based on conversion of units	$	(337)	$	351	$	565	$	351
Adjusted net (loss) income - basic	$	(1,803)	$	5,773	$	6,831	$	11,456

Table of CoContents




Denominator:
Weighted-average shares outstanding - basic	36,511		32,294		35,050		32,294

Adjusted EPS -basic	$	(0.05)	$	0.18	$	0.19	$	0.35

~~ntents~~Table of Contents

LIQUIDITY AND CAPITAL RESOURCES

The following table summarizes certain key measures of our liquidity and capital resources (in thousands):


		June 30, 2021		December 31, 2020		$ Change		% Change			September 30, 2021		December 31, 2020		$ Change		% Change
Cash	Cash	$	18,829	$	31,397	$	(12,568)	(40)	%	Cash	$	18,732	$	31,397	$	(12,665)	(40)	%
Availability under revolving credit facility	Availability under revolving credit facility	$	50,000	$	15,000	$	35,000	233	%	Availability under revolving credit facility	$	50,000	$	15,000	$	35,000	233	%
Total Debt	Total Debt	225,000		203,851		$	21,149	10	%	Total Debt	224,437		203,851		$	20,586	10	%

Our capital sources are focused on investments in our technology solutions, corporate infrastructure and strategic acquisitions to further expand into new business sectors and/or expand sales in existing sectors. We generate sufficient cash flows for working capital and expect to do so for the foreseeable future.

Our principal sources of liquidity on a short-term basis are cash and cash equivalents, and cash flows provided by operations. Our primary use of cash is compensation to our employees and payments for general operating expenses and interest expense.

The ~~Company deferred approximately $3.5~~Term Loan which was issued at an original issue discount of 1.8% or $4.2 million, will be subject to payment of ~~issuance costs primarily associated~~1.0% of the original aggregate principal amount per annum paid quarterly, with ~~brokerage, legal, arrangement and consulting fees.~~a bullet payment at maturity. The ~~premium~~Term Loan will mature, and the ~~deferred financing costs~~revolving credit commitments under the Revolving Facility will ~~be amortized using the effective interest method over the life of the note.~~terminate, on May 25, 2026, when any outstanding balances will become due.

For the ~~six~~nine months ended ~~June~~September 30, 2021 and the ~~six~~nine months ended ~~June~~September 30, 2020, our Unlevered Free Cash Flow conversion rate was ~~87%~~82% and ~~84%~~81%, respectively. ~~This~~The overall increase was primarily due to ~~stock-based compensation, acquisition synergies and debt extinguishment related to management proforma adjustments.~~higher business performance.

Cash flows from operating activities

Net cash provided by operating activities was ~~$3.5~~$7.9 million for the ~~six~~nine months ended ~~June~~September 30, 2021 as compared to ~~$3.7~~$7.4 million provided by in the ~~six~~nine months ended ~~June~~September 30, 2020. The increase in comparable cash provided by operating activities was primarily ~~due to continued growth of the business~~driven by debt extinguishment and ~~payments of accrued expenses~~recent acquisitions, offset by ~~stock-based compensation and the payout of the earnout compensation related to an acquisition of UE Authority, Co. during the six months ended June 30, 2020.~~vendor payments in 2021.

Cash flows from investing activities

Net cash used in investing activities for the ~~six~~nine months ended ~~June~~September 30, 2021 increased by ~~$24.0~~$22.4 million or ~~477%~~218% to ~~$29.0~~$32.7 million from ~~$5.0~~$10.3 million for the ~~six~~nine months ended ~~June~~September 30, 2020 primarily due to the recent acquisition of Aimtell/Aramis/PushPros and Crisp Results as well as continued investments in internally developed software.

Cash flows from financing activities

Net cash used in financing activities for the ~~six~~nine months ended ~~June~~September 30, 2021 was ~~$12.9~~$12.1 million, reflecting ~~an increase~~a decrease of ~~$6.7~~$(12.3) million or ~~106%~~50%, as compared to ~~$6.3~~$24.4 million for the ~~six~~nine months ended ~~June~~September 30, 2020. This ~~increase~~decrease was mainly due to borrowings incurred in connection with the establishment of our Credit Facility.

OFF-BALANCE SHEET ARRANGEMENTS

We do not have any outstanding off-balance sheet guarantees, interest rate swap transactions or foreign currency forward contracts. In addition, we do not engage in trading activities involving non-exchange traded contracts. In our ongoing business, we do not enter into transactions involving, or otherwise form relationships with, unconsolidated entities or financial partnerships that are established for the purpose of facilitating off-balance sheet arrangements or other contractually narrow or limited purposes.

Table of Co ~~ntents~~Contents

CRITICAL ACCOUNTING POLICIES AND ESTIMATES

Refer to Item 7.7: Management’s Discussion and Analysis of Financial Condition and Results of Operation ~~of the~~in our 2020 Form 10-K/A, ~~for the year ended December 31, 2020, filed on May 18, 2021,~~ for further information on our critical and other significant accounting policies.

RECENTLY ISSUED ACCOUNTING STANDARDS

Refer to Note 1. Summary of Significant Accounting Policies in the Notes to Unaudited Condensed Consolidated Financial Statements, included in Item 1.1: Financial Statements of this Quarterly Report, for a more detailed discussion on recent accounting pronouncements and the related impact on our consolidated financial statements.

Item 3. Quantitative and Qualitative Disclosures About Market Risk

For our disclosures about market risk, please see Part II, Item ~~7A “Quantitative~~7A: Quantitative and Qualitative Disclosures about Market ~~Risk”~~Risk in our ~~Annual Report on~~2020 Form 10-K/~~A for the year ended December 31, 2020, filed on May 18, 2021.~~A.

Item 4. Controls and Procedures

Evaluation of Disclosure Controls and Procedures

Disclosure controls and procedures are designed to ensure that information required to be disclosed by the Company in our Exchange Act reports is recorded, processed, summarized, and reported within the time periods specified in the SEC’s rules and forms, and include, without limitation, controls and procedures designed to ensure that such information is accumulated and communicated to our management, including our principal executive officer and principal financial officer or persons performing similar functions, as appropriate to allow timely decisions regarding required disclosure.

Under the supervision and with the participation of our management, including our principal executive officer and principal financial and accounting officer, we conducted an evaluation of the effectiveness of our disclosure controls and procedures as of ~~June~~September 30, 2021, as such term is defined in Rules 13a-15(e) and 15d-15(e) under the Exchange Act. Based on this evaluation, our Chief Executive Officer and Chief Financial Officer have concluded that during the period covered by this Quarterly Report, our disclosure controls and procedures were not effective because of the material weaknesses in our internal control over financial reporting described in our ~~Annual Report on~~2020 Form 10-K/~~A for the year ended December 31, 2020, filed on May 18, 2021.~~A. A material weakness is a deficiency, or combination of deficiencies, in internal control over financial reporting such that there is a reasonable possibility that a material misstatement of our quarterly interim consolidated financial statements will not be prevented or detected on a timely basis.

Changes in Internal Control Over Financial Reporting

With the oversight of senior management and our audit committee, we have been taking steps to improve and enhance our internal control over financial reporting, and more recently to remediate the material weaknesses described in our ~~Annual Report on~~2020 Form 10-K/~~A for the year ended December 31, 2020, filed on May 18, 2021.~~A. These steps include: (i) moving to a new accounting system for the period commencing on January 1, 2021 for more efficient and timely reporting; (ii) hiring additional personnel to oversee and effectively allow for formally documenting accounting policies and ensuring compliance with accounting requirements; (iii) continuing to improve and maintain policies, processes and documentation procedures to improve the overall efficiency and accuracy of our financial reporting; and (iv) establishing an ongoing program of education for our corporate finance and reporting employees, specifically including U.S. GAAP and the application of accounting pronouncements.

Except as disclosed above, there was no change in our internal control over financial reporting that occurred during the fiscal quarter ended ~~June~~September 30, 2021, that has materially affected, or is reasonably likely to materially affect, our internal control over financial reporting.

3637

Table of Co ~~ntents~~Contents

PART II - OTHER INFORMATION

Item 1. Legal Proceedings

From time to time, we are involved in various disputes and litigation that arise in the ordinary course of business. However, separate from such matters, to the best of our knowledge, there are no material pending or threatened legal proceedings to which we are a party, either individually or in the aggregate.

~~Table of Contents~~

Item 1A. Risk Factors

AsThe Company’ s business, results of ~~June 30, 2021, there have been no material changes~~operations, and financial condition are subject to various risks and uncertainties, including those described in Part I, Item 1A: Risk Factors in our 2020 Form 10-K/A. The following risk factor is being provided to supplement and update the risk factors set forth in our ~~Annual Report~~2020 Form 10-K/A.

We are exploring possible strategic alternatives, but we may not be successful in identifying or completing any strategic alternative, and any such strategic alternative may not create additional value for our stockholders.

Our Board of Directors, together with management and in consultation with our legal and financial advisors, is conducting a process to explore and evaluate strategic alternatives to maximize shareholder value. The Board of Directors plans to proceed in a timely manner, but has not set a definitive timetable for completion of this process. This review process may not be successful or result in a transaction or other strategic alternative of any kind, or provide greater stockholder value than that reflected in our current stock price. Any potential transaction or alternative would be dependent upon a number of factors that may be beyond our control, including, among other factors, market conditions, industry trends, shareholder approval and the interest of third parties in our business.

The review of strategic alternatives also may expose us and our operations to a number of risks and uncertainties, including the diversion of management’s and the Board of Directors’ attention from our business, the incurrence of significant expenses associated with the retention of legal, financial and other advisors, our failure to retain, attract or strengthen our relationships with key personnel, suppliers or customers and exposure to potential litigation in connection with this process and effecting any transaction or strategic alternative. If we are unable to effectively manage the process, our business, financial condition and results of operations could be adversely affected.

Further, as previously disclosed, we do not intend to disclose developments or provide updates on ~~Form 10-K/A for~~ the ~~year ended December 31, 2020, filed on May 18, 2021.~~progress or status of this process until our Board of Directors deems further disclosure is appropriate or required. Accordingly, speculation regarding any developments related to the review of strategic alternatives and perceived uncertainties related to the future of our Company could cause our stock price to fluctuate significantly.

Item 2. Unregistered Sales of Equity Securities and Use of Proceeds from Registered Securities

None.

Item 3. Defaults Upon Senior Securities

None.

Item 4. Mine Safety Disclosures

None.

Item 5. Other Information

None.

Table of Co ~~ntents~~Contents

Item 6. Exhibits

The following exhibits are filed as part of this report:


Exhibit Number						Description

3.1						Certificate of Incorporation of Digital Media Solutions, Inc. (incorporated by reference to Exhibit 3.1 to Digital Media Solutions, Inc.’s Current Report on Form 8-K filed with the SEC on July 16, 2020).
3.2						Bylaws of Digital Media Solutions, Inc. (incorporated by reference to Exhibit 3.2 to Digital Media Solutions, Inc.’s Current Report on Form 8-K filed with the SEC on July 16, 2020).
10.1 ^ +^						~~Asset Purchase Agreement, dated April 1, 2021, by and among Digital Media Solutions, Inc.,~~ ~~Edge Marketing, LLC, and wholly owned subsidiary of Digital Media Solutions, LLC,~~ ~~Crisp Marketing, LLC, d/b/a Crisp Results, and Union Health, LLC, a Florida limited liability company, and Justin Ferreira, in his capacity as Sellers’ representative.~~
~~10.2~~ ^						Credit Agreement, dated as of May 25, 2021, by and among Digital Media Solutions, LLC, as borrower, Digital Media Solutions ~~Holding,~~Holdings, LLC, the lenders and issuing banks named therein, and Truist Bank, as administrative agent and as collateral agent ~~(incorporated~~.
10.2 +#						Letter Agreement, dated September 30, 2021, by ~~reference to Exhibit 10.1 to~~and between Digital Media Solutions, Inc.~~’s Current Report on Form 8-K filed with the SEC on May 26, 2021).~~ and Jonathan Katz.
31.1						Certification of Chief Executive Officer pursuant to Rules 13a-14(a) and 15d-14(a) under the Securities Exchange Act of 1934, as adopted pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.
31.2						Certification of Chief Financial Officer pursuant to Rules 13a-14(a) and 15d-14(a) under the Securities Exchange Act of 1934, as adopted pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.
32.1						Certification of Chief Executive Officer pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002.
32.2						Certification of Chief Financial Officer pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002.
101						The following financial information for the period ended ~~June~~September 30, 2021, formatted in Inline XBRL: (i) Unaudited Condensed Consolidated Balance Sheets; (ii) Unaudited Condensed Consolidated Statements of Operations; (iii) Unaudited Condensed Consolidated Statements of Changes in Equity; (iv) Unaudited Condensed Consolidated Statements of Cash Flows; and (v) Notes to Unaudited Condensed Consolidated Financial Statements.
104						Cover Page Interactive Data File (formatted as Inline XBRL and contained in Exhibit 101)

+Certain confidential information contained in this agreement has been omitted because it (i) is not material, and (ii) would

be competitively harmful if publicly disclosed.

#Management contract and compensatory plan and arrangement.

^Certain schedules to this Exhibit have been omitted in accordance with Item 601(a)(5) of Regulation S-K.The registrant agrees to furnish supplementally to the Securities and Exchange Commission a copy of any omitted schedules upon request, provided that the registrant may request confidential treatment pursuant to Rule 24b-2 of the Securities Exchange Act of 1934, as amended.

~~Table of Contents~~

Table of Co ~~ntents~~Contents

SIGNATURE

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

Date: ~~August~~November 9, 2021



			Digital Media Solutions, Inc.

			/s/ Joseph Marinucci
			Name:			Joseph Marinucci
			Title:			President and Chief Executive Officer (Principal Executive Officer)

			/s/ Vasundara Srenivas
			Name:			Vasundara Srenivas
			Title:			Chief Financial Officer (Principal Financial and Accounting Officer)

4140


Contingent Consideration assumptions:	Aimtell/PushPros/Aramis		Crisp Results
EBITDA expectations	4,390,925		10,581,397
Risk adjustment EBITDA	3,885,625		9,680,674
EBITDA volatility	115.0	%	70.0	%
Iteration (actual)	100,000		100,000
Risk adjustment discount rate	36.0	%	21.5	%
Risk free / Credit risk	6.2	%	6.2	%
Days gap from period end to payment	90		90


	Private Warrants		Contingent Consideration
Beginning January 1, 2021	$	22,080	$	0
Additions	0		9,688
Changes in fair value	(7,435)		560
Settlements	(5)		0
Ending June 30, 2021	$	14,640	$	10,248


	Private Warrants		Contingent Consideration
Beginning April 1, 2021	$	22,390	$	5,307
Additions	0		4,763
Changes in fair value	(7,750)		178
Settlements	0		0
Ending June 30, 2021	$	14,640	$	10,248