SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549

FORM 10-Q/A10-Q

[x]     Quarterly Report Pursuant to Section 13 or 15(d) Securities
Exchange Act of 1934 for Quarterly Period Ended September 30, 20092010
- -OR-
[ ]     Transition Report Pursuant to Section 13 or 15(d) of the
Securities And Exchange Act of 1934 for the transaction period from
_________ to________

Commission File Number             333-39942

Dale Jarrett Racing Adventure, Inc.
- --------------------------------------------
(Exact name of registrant as specified in its charter)

         FLORIDA                                 59-3564984
 - -----------------------------------------------------------------------
(State or other jurisdiction                  (I.R.S. Employer
of incorporation or organization            Identification Number)

120 A North Main1313 10th Avenue Newton,Lane SE, Hickory, NC                     28658
- -----------------------------------------------------------------------28602
(Address of principal executive offices,               Zip Code)

(888) 467-2231
- ------------------------------------------
 (Registrant's telephone number, including area code)

Indicate by check mark whether the issuer (1) filed all reports
required to be filed by Section 13 or 15(d) of the Securities Exchange
Act of 1934 during the preceding 12 months (or for such shorter period
that the registrant was required to file such reports), and (2) has
been subject to such filing requirements for the past 90 days.
Yes  [x]      No [ ]

Indicate by check mark whether the registrant has submitted
electronically and posted on its corporate Web site, if any, every
Interactive Data File required to be submitted and posted pursuant to
Rule 405 of Regulation S-T (section 232.405 of this chapter) during the
preceding 12 months (or for such shorter period that the registrant was
required to submit and post such files).   Yes [ ]   No [ ]

Indicate by check mark whether the registrant is a large accelerated
filer, an accelerated filer, a non-accelerate filer, or a small
reporting company as defined by Rule 12b-2 of the Exchange Act):

Large accelerated filer [ ]      Non-accelerated filer [ ]
Accelerated filer  [ ]           Smaller reporting company [x]

Indicate by check mark whether the registrant is a shell company (as
defined in Rule 12b-2 of the Exchange Act).
Yes  [ ]      No [x]

The number of outstanding shares of the registrant's common stock,
October 31, 2009:November 9, 2010:
  Common Stock  -  24,510,502

2
                DALE JARRETT RACING ADVENTURE, INC.
                            FORM 10-Q
          For the quarterly period ended September 30, 20092010
                             INDEX

                                                             Page
                                                             ----

PART I - FINANCIAL INFORMATION
Item 1.  Financial Statements (Unaudited)                      3
Item 2.  Management's Discussion and Analysis of
           Financial Condition and Results of Operations      811
Item 3.  Quantitative and Qualitative Disclosure About
           Market Risk                                        1013
Item 4T.4.  Controls and Procedures                              1113

PART II - OTHER INFORMATION
Item 1.  Legal Proceedings                                    1214
Item 1A. Risk Factors                                         1214
Item 2.  Unregistered Sales of Equity Securities and Use
           of Proceeds                                        1214
Item 3.  Defaults upon Senior Securities                      1214
Item 4.  Submission of Matters to a Vote of Security
           Holders                                            12(Removed and Reserved)                               14
Item 5.  Other Information                                    1214
Item 6.  Exhibits                                             1214

SIGNATURES
                           EXPLANATORY NOTE

The registrant is amending its Quarterly Report on Form 10-Q for the
quarter ended June 30, 2009, to restate the financial statements to
reflect a $50,000 charge to stock based compensation.    Except for the
foregoing, no other information included in our original Form 10-Q for
the quarter ended September 30, 2009, as amended, is amended by the
Form 10-Q/A.





3
PART I
Item I - FINANCIAL STATEMENTS

                  
                  Dale Jarrett Racing Adventure, Inc.
                             Balance Sheets
                                                 September 30,         December 31,
                                                    2009                  2008
                                                 ------------          -----------
                                                 (Unaudited)
                                                  (RESTATED)

ASSETS
- ------
Current assets:
  Cash                                               $  281,159       $  522,695
  Accounts receivable                                   108,097           51,725
  Inventory                                              10,803            5,522
  Prepaid expenses and other current assets             159,630          140,883
                                                     ----------       ----------
    Total current assets                                559,689          720,825
                                                     ----------       ----------

Property and equipment, at cost, net of
  accumulated depreciation of $722,139 and $628,353     609,976          604,295
                                                     ----------       ----------
Other assets                                                  -            6,684
                                                     ----------       ----------
                                                     $1,169,665       $1,331,804
                                                     ==========       ==========

          LIABILITIES AND STOCKHOLDERS' EQUITY (DEFICIT)
          ---------------------------------------
Current liabilities:
  Current portion of long-term debt                  $   23,252       $   28,634
  Accounts payable                                       58,975          198,121
  Accrued expenses                                       33,206           15,337
  Deferred revenue                                    1,070,262          946,469
                                                     ----------       ----------
    Total current liabilities                         1,185,695        1,188,561
                                                     ----------       ----------

Long-term debt                                           54,242           71,827
                                                     ----------       ----------
Stockholders' equity (deficit):
  Common stock, $.001 par value, 200,000,000
    shares authorized, 24,510,502 and 24,995,502
    shares issued and outstanding                        24,511           24,995
  Additional paid-in capital                          6,162,420        6,095,936
  Accumulated (deficit)                              (6,257,203)      (6,049,515)
                                                     ----------       ----------
                                                        (70,272)          71,416
                                                     ----------       ----------
                                                     $1,169,665       $1,331,804
                                                     ==========       ==========
Dale Jarrett Racing Adventure, Inc. Condensed Balance Sheets September 30, 2010 September 30, December 31, 2010 2009 ------------- ------------ (Unaudited) ASSETS Current assets: Cash $ 244,501 $ 544,563 Accounts receivable 65,601 58,484 Spare parts and supplies 147,218 149,844 Prepaid expenses and other current assets 23,683 64,494 ----------- ----------- Total current assets 481,003 817,385 ----------- ----------- Property and equipment, at cost, net of accumulated depreciation of $850,541 and $757,747 485,190 574,368 ------------ ------------ Other Assets 13,511 3,600 ------------ ------------ $ 979,704 $ 1,395,353 ============ ============ LIABILITIES AND STOCKHOLDERS' EQUITY (DEFICIT) Current liabilities: Current portion of long-term debt $ 24,543 $ 23,627 Accounts payable 67,241 152,422 Accrued expenses 40,202 34,026 Deferred revenue 811,662 1,153,313 ------------ ------------ Total current liabilities 943,648 1,363,388 ------------ ------------ Long-term debt 31,642 48,182 ------------ ------------ Stockholders' equity (deficit): Common stock, $.0001 par value, 200,000,000 shares authorized, 24,510,502 issued and 23,838,852 and 24,216,002 shares outstanding at September 30, 2010 and December 31,2009, respectively 2,451 2,451 Additional paid-in capital 6,184,480 6,184,480 4 Treasury stock, 671,650 and 294,500, at cost (39,009) (17,867) Accumulated deficit (6,143,508) (6,185,281) ------------- ------------ 4,414 (16,217) ------------- ------------ $ 979,704 $ 1,395,353 ============= ============ See accompanying notes to unaudited condensed financial statements. 45 Dale Jarrett Racing Adventure, Inc. Condensed Statements of Operations For The Three Months and Nine Months Ended September 30, 20092010 and 20082009 (Unaudited)
Three Months Nine Months 2010 2009 20082010 2009 2008 ---------- ---------- ---------- ---------- (RESTATED)(Restated) (Restated) Sales $ 955,380 $ 662,029 $ 550,186$2,241,599 $1,956,682 $1,818,655 Cost of sales and services 434,179 357,229 274,1331,009,028 941,980 885,599 ---------- ---------- ---------- ---------- Gross profit 521,201 304,800 276,0531,232,571 1,014,702 933,056 ---------- ---------- ---------- ---------- Expenses General and administrative - non-non cash stock compensation - - 990 66,000 - General and administrative 359,794 398,640 357,9351,167,754 1,183,225 1,208,610 ---------- ---------- ---------- ---------- 359,794 398,640 357,9351,168,744 1,249,225 1,208,610 ---------- ---------- ---------- ---------- (Loss)Income (loss) from operations 161,407 (93,840) (81,882)63,827 (234,523) (275,554) ---------- ---------- ---------- ---------- Other income and (expense): Interest income 323 7,877 11,5891,324 8,625 22,326 Other income - 22,502 - 22,502 Loss on disposal of assets - - (18,252) - Interest expense (1,037) (1,344) (3,131)(5,126) (4,293) (8,781) ---------- ---------- ---------- ---------- (714) 29,035 8,458(22,054) 26,834 13,545 ---------- ---------- ---------- ---------- (Loss)Income (loss) before income taxes 160,693 (64,805) (73,424)41,773 (207,689) (262,009) Income taxes - - - - ---------- ---------- ---------- ---------- Net income (loss) $ 160,693 $ (64,805) $ (73,424)41,773 $ (207,689) $ (262,009) ========== ========== ========== ========== Per share information: Basic and diluted income (loss) per share $ (0.00)0.01 $ (0.00) $ (0.01)0.00 $ (0.01) ========== ========== ========== ========== Weighted average shares Outstanding-outstanding - basic and23,842,927 24,510,502 23,952,862 24,377,169 ========== ========== ========== ========== Weighted average shares outstanding - fully diluted 23,842,927 24,510,502 25,245,50223,952,862 24,377,169 25,245,502 ========== ========== ========== ==========
See accompanying notes to unaudited condensed financial statements. 56 Dale Jarrett Racing Adventure, Inc. Condensed Statements of Cash Flows For Thethe Nine Months Ended September 30, 2010 and 2009 and 2008 (Unaudited) 2010 2009 2008 ---------- ---------- (RESTATED)----------- Net cash provided by (used in)used in operating activities $ (208,389) $ (125,786) $ (480,192) ---------- --------------------- Cash flows from investing activities: Acquisition of plant and equipment (53,917) (92,783) (271,312) ---------- --------------------- Net cash (used in) investingused in financing activities (53,917) (92,783) (271,312) ---------- --------------------- Cash flows from financing activities: Repayment of notes payable (15,624) (22,967) (20,896)Purchase of treasury stock (22,132) - ---------- --------------------- Net cash (used in)used in financing activities (37,756) (22,967) (20,896) ---------- ---------- (Decrease)----------- Decrease in cash (300,062) (241,536) (772,400) ---------- --------------------- Cash, and cash equivalents, beginning of period 544,563 522,695 1,323,215 ---------- --------------------- Cash, and cash equivalents, end of period $ 244,501 $ 281,159 $ 550,815 ========== ===================== See accompanying notes to unaudited condensed financial statements. 6 DALE JARRETT RACING ADVENTURE, INC. NOTES TO FINANCIAL STATEMENTS SEPTEMBER7 Dale Jarrett Racing Adventure, Inc. Notes to Condensed Financial Statements September 30, 2009 (UNAUDITED)2010 (Unaudited) (1) Basis Of Presentation The accompanying unaudited consolidatedcondensed financial statements have been prepared in accordance with U.S. generally accepted accounting principles (GAAP) for interim financial information and Rule 8.03 of Regulation SX. They do not include all of the information and footnotes required by GAAP for complete financial statements. In the opinion of management, all adjustments (consisting only of normal recurring adjustments) considered necessary for a fair presentation have been included. The results of operations for the periods presented are not necessarily indicative of the results to be expected for the full year. For further information, refer to the financial statements of the Company as of and for the year ended December 31, 2008,2009, including notes thereto included in the Company's Form 10-K. In preparingRecent Accounting Pronouncements The following Accounting Standards Codification Updates have been issued, or became effective, since the accompanyingbeginning of the current period covered by these financial statements, we have evaluated subsequent events through November 13, 2009,statements: Pronouncement Issued Title ASU No. 2010-01 January 2010 Equity (Topic 505). Accounting for Distributions to Shareholders with Components of Stock and Cash - a consensus of the issuance dateFASB Emerging Issues Task Force ASU No. 2010-02 January 2010 Consolidation (Topic 810). Accounting and Reporting for Decreases in Ownership of this Quarterly Report on Form 10-Q. We have determined that no events or transactions have occurred subsequenta Subsidiary - a Scope Clarification ASU No. 2012-03 January 2010 Extractive Activities - Oil and Gas (Topic 932): Oil and Gas Reserve Estimation and Disclosures ASU No. 2010-04 January 2010 Accounting for Various Topics: Technical Corrections to SEC Paragraphs ASU No. 2010-05 January 2010 Compensation - Stock Compensation (Topic 718): Escrowed Share Arrangements and the Presumption of Compensation ASU No. 2010-06 January 2010 Fair Value Measurements and Disclosures (Topic 820): Improving Disclosures about Fair Value Measurements 8 Dale Jarrett Racing Adventure, Inc. Notes to Condensed Financial Statements September 30, 2009, which require recognition or disclosure2010 (Unaudited) (1) Basis Of Presentation (Continued) ASU No. 2010-07 January 2010 Not-for-Profit Entities (Topic 958): Not-for-Profit Entities - Mergers and Acquisitions ASU No. 2010-08 February 2010 Technical Corrections to Various Topics ASU No. 2010-09 February 2010 Subsequent Events (Topic 855): Amendments to Certain Recognition and Disclosure Requirements ASU No. 2010-10 February 2010 Consolidation (Topic 810): Amendments for Certain Investment Funds ASU No. 2010-11 March 2010 Derivatives and Hedging (Topic 815): Scope Exception Related to Embedded Credit Derivatives ASU No. 2010-12 April 2010 Income Taxes (Topic 740): Accounting for Certain Tax Effects of the 2010 Health Care Reform Acts (SEC update) ASU No. 2010-13 April 2010 Compensation - Stock Compensation (Topic 718): Effect of Denominating the Exercise Price of a Share-Based Payment Award in the financial statements.Currency of the Market in Which the Underlying Equity Security Trades - a consensus of the FASB Emerging Issues Task Force ASU No. 2010-14 April 2010 Accounting for Extractive Activities - Oil & Gas - Amendments to Paragraph 932-10-S99-1 (SEC Update) ASU No. 2010-15 April 2010 Financial Services - Insurance (Topic 944): How Investments Held through Separate Accounts Affect an Insurer's Consolidation Analysis of Those Investments - a consensus of the FASB Emerging Issues Task Force ASU No. 2010-16 April 2010 Entertainment - Casinos (Topic 924): Accruals for Casino Jackpot Liabilities - a consensus of the FASB Emerging Issues Task Force 9 Dale Jarrett Racing Adventure, Inc. Notes to Condensed Financial Statements September 30, 2010 (Unaudited) (1) Basis Of Presentation (Continued) ASU No. 2010-17 April 2010 Revenue Recognition - Milestone Method (Topic 605): Milestone Method of Revenue Recognition - a consensus of the FASB Emerging Issues Task Force ASU No. 2010-18 April 2010 Receivables (Topic 310): Effect of a Loan Modification When the Loan is Part of a Pool That is Accounted for as a Single Asset - a consensus of the FASB Emerging Issues Task Force ASU No. 2010-19 May 2010 Foreign Currency (Topic 830): Foreign Currency Issues: Multiple Foreign Currency Exchange Rates ASU No. 2010-20 July 2010 Receivables (Topic 310): Disclosure about the Credit Quality of Financing Receivables and the Allowance for Credit Losses ASU No. 2010-21 August 2010 Accounting for Technical Amendments to Various SEC Rules and Schedules Amendments to SEC Paragraphs Pursuance to Release No. 33-9026: Technical Amendments to Rules, Forms, Schedules and Codification of Financial Reporting Policies ASU No. 2010-22 August 2010 Accounting for Various Topics - Technical Corrections to SEC Paragraphs ASU No. 2010-23 August 2010 Health Care Entities (Topic 954): Measuring Charity Care for Disclosure ASU No. 2010-24 August 2010 Health Care Entities (Topic 954): Presentation of Insurance Claims and Related Insurance Recoveries ASU No. 2010-25 September 2010 Plan Accounting - Defined Contribution Pension Plans (Topic 962): Reporting Loans to Participants by Defined Contribution Pension Plans ASU No. 2010-26 October 2010 Financial Services Insurance (Topic 944): Accounting for Costs Associated with Acquiring or Renewing Insurance Contracts 10 Dale Jarrett Racing Adventure, Inc. Notes to Condensed Financial Statements September 30, 2010 (Unaudited) (2) EarningsBasic and Diluted Income (Loss) Per Share The Company calculates netbasic and diluted income (loss) per share as required by Thethe FASB Accounting Standards Codification and the Hierarchy of Generally Accepted Accounting Principles.Codification. Basic earningsincome (loss) per share is calculated by dividing net income (loss) by the weighted average number of common shares outstanding for the period. Diluted earningsincome (loss) per share is calculated by dividing net income (loss) by the weighted average number of common shares and dilutive common stock equivalents outstanding. During periods when we report a net loss, anti-dilutive commonscommon stock equivalents are not considered in the computation. (3) Inventory Inventory is valued at the lower of cost or market on a first-in first-out basis and consists primarily of finished goods and includes primarily promotional items that bear the Company's logo. (4) Stockholders' Equity During January 2009 the Company retired 855,000 shares of common stock repurchased in 2008. During April 2009 the Company extended the expiration date of 3,500,000 outstanding options for a period of five years. The exercise price remained at $.15 per share. The Company charged $50,000 to operations related to this extension. 7 During April 2009, the Company issued 400,000 shares of common stock to an officer with a fair value of $16,000 which was charged to operations during the period. (5) Basis of Reporting The Company's financial statements are presented on a going concern basis, which contemplates the realization of assets and satisfaction of liabilities in the normal course of business. The Company has experienced a significant loss from operations as a result of its investment necessary to achieve its operating plan, which is long-range in nature. From inception to September 30, 2009, the Company incurred net losses of $6,257,203 and forFor the nine months ended September 30, 2009, the Company incurred a net loss of $207,689. In addition, the Company has a working capital deficit of $626,006 at September 30, 2009. The Company's ability to continue as a going concern is contingent upon its ability to attain profitable operations2010, and secure financing. In addition, the Company's ability to continue as a going concern must be considered in light of the problems, expenses and complications frequently encountered by entrance into established markets and the competitive environment in which the Company operates. The Company is pursuing equity financing for its operations. Failure to secure such financing or to raise additional capital or attain materially profitable operations may result in the Company depleting its available funds and not being able pay its obligations. The financial statements do not include any adjustments to reflect the possible future effects on the recoverability and classification of assets or the amounts and classification of liabilities that may result from the possible inability of the Company to continue as a going concern. (6) Correction of an Error During March 2010, the Company determined that the value assigned to the change in the terms of certain2009, options to purchase 3,000,000 shares of common sharesstock were outstanding during April 2009, which had been valuedthe periods but were not included in the computation of diluted earnings per share because their effect would be anti-dilutive. (3) Spare Parts and Supplies Spare parts and supplies include engine parts, tires, and other supplies used in the racecar operation and are recorded at $0 should have been valuedcost. (4) Property and Equipment Property and equipment are recorded at $50,000 to correctly reflectcost and are depreciated using the fair market valuestraight-line method over the estimated useful lives of the options. The accompanying financial statements have been restatedrespective assets, ranging from 3 to reflect this $50,000 charge to stock based compensation. The adjustment increased10 years. Major additions are capitalized, while minor additions and maintenance and repairs, which do not extend the net loss foruseful life of an asset, are expensed as incurred. (5) Stockholders' Equity (Deficit) During the three and nine months ended September 30, 2009, from $(157,689)2010, the Company purchased 47,900 and 377,150 shares, respectively, of its own common stock for cash aggregating $2,298 and $21,142, respectively, which is recorded at cost and classified as treasury stock in the accompanying condensed balance sheets. Further in April 2010, the Company reissued 20,000 shares of treasury stock with a fair value of $990 to $(207,689) or $(.01)an employee for services. (6) Commitments On August 19, 2010, the Company entered into an agreement with Talladega Superspeedway, LLC to allow Dale Jarrett Racing Adventure exclusivity during 2011 in providing stock car ride along programs and stock car driving experiences to paying customers at Talladega Superspeedway. Under the terms of the agreement, the Company agreed to rent a minimum of 60 days during 2011 for $450,000 payable in four payments of $112,500 due at the end of each quarter during 2011. The Company may also use additional days at a cost of $7,500 per share.day during 2011. 811 ITEM 2. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS. Trends and Uncertainties. Demand for the Corporation's services and products are dependent on, among other things, general economic conditions which are cyclical in nature. Inasmuch as a major portion of the Corporation's activities are the receipt of revenues from its driving school services and products, the Corporation's business operations may be adversely affected by the Corporation's competitors and prolonged recessionary periods. There are no known trends, events or uncertainties that have or are reasonably likely to have a material impact on the corporation's short term or long term liquidity. Sources of liquidity both internal and external will come from the sale of the corporation's services and products as well as the private sale of the Corporation's stock. There are no material commitments for capital expenditure at this time. There are no trends, events or uncertainties that have had or are reasonably expected to have a material impact on the net sales or revenues or income from continuing operations. There are no significant elements of income or loss that do not arise from the Corporation's continuing operations. There are no known causes for any material changes from period to period in one or more line items of the corporation's financial statements. The Corporation currently has classes planned through December 2010.2011. Capital Resources and Source of Liquidity. The Corporation currently has no material commitments for capital expenditures. The Corporation has no plans for future capital expenditures, such as additional race cars, at this time. The Corporation believes that there will be sufficient capital from revenues to conduct operations for the next twelve(12)twelve (12) months. Presently, the Corporation's revenue and cash comprises one hundred(100)hundred (100) percent of the total cash necessary to conduct operations. Future revenues from classes and events will determine the amount of additional financing necessary to continue operations. The board of directors has no immediate offering plans in place. The board of directors shall determine the amount and type of financing as the Corporation's financial situation dictates. For the nine months ended September 30, 2010, the Corporation acquired plant and equipment of $53,917 resulting in net cash used in investing activities of $53,917. Comparatively, for the nine months ended September 30, 2009, the Corporation acquired plant and equipment of $92,783 resulting in net cash used in investing activities of $92,783. Comparatively,12 For the nine months ended September 30, 2010, the Corporation reduced its outstanding debt by repaying notes payable of $15,624, purchased treasury stock of $22,132 and issued treasury stock of $990. As a result, the Corporation had net cash used in financing activities of $36,766 for the nine months ended September 30, 2008, the Corporation acquired plant and equipment of $271,312 resulting in net cash used in investing activities of $271,312. 9 For2010. Comparatively, for the nine months ended September 30, 2009, the Corporation reduced its outstanding debt by repaying notes payable of $22,967. As a result, the Corporation had net cash used in financing activities of $22,967 for the nine months ended September 30, 2009. Comparatively, for the nine months ended September 30, 2008, the Corporation reduced its outstanding debt by repaying notes payable of $20,896. As a result, the Corporation had net cash used in financing activities of $20,896 for the nine months ended September 30, 2008. On a long term basis, liquidity is dependent on continuation of operation and receipt of revenues. Results of Operations. For the three months ended September 30, 2010, the registrant had sales of $955,380 with cost of sales of $434,179 for a gross profit of $521,201. Comparatively, for the three months ended September 30, 2009, the registrant had sales of $662,029 with cost of sales of $357,229 for a gross profit of $304,800. Comparatively, for the three months ended September 30, 2008, the registrant had sales of $550,186 with cost of sales of $274,133 for a gross profit of $276,053. The increase in revenue of $112,000$293,351, or 29.5%, resulted in an increase in cost of sales of $83,000$76,950, or 17.7%, due to increased customerscustomers. The gross profit percentage increased from 46.0% to 54.55% because of increased sales and related costs to service those extra customers.relatively fixed track and race equipment costs. For the three months ended September 30, 2010, the registrant had general and administrative expenses of $359,794. Comparatively, for the three months ended September 30, 2009, the registrant had general and administrative expenses of $398,640. Comparatively, for the three months ended September 30, 2008, the registrant had general and administrative expenses of $357,935. The percentage of general and administrative expenses to revenues for the three months ended September 30, 20092010 decreased to 60.21%37.7% from 65.06%60.2% for the three months ended September 30, 20082009 due to management's ongoing effort to maintain and/or reduce these typesincreased revenues. For the nine months ended September 30, 2010, the registrant had sales of expenses. For$2,241,599 with cost of sales of $1,009,028 for a gross profit of $1,232,571. Comparatively, for the nine months ended September 30, 2009, the registrant had sales of $1,956,682 with cost of sales of $941,980 for a gross profit of $1,014,702. Comparatively, for the nine months ended September 30, 2008, the registrant had sales of $1,818,655 with cost of sales of $885,599 for a gross profit of $933,056. The increase in revenue of $138,000$284,917, or 12.7%, resulted in an increase in cost of sales of $56,000$67,048, or 6.64%, due to increased customerscustomers. The gross profit percentage increased slightly from 51.86% to 54.99% because of increased sales with relatively fixed track and related costs to service those extra customers.race equipment costs. For the nine months ended September 30, 2010, the registrant had general and administrative expenses of $1,167,754 with non cash stock compensation of $990. Comparatively, for the nine months ended September 30, 2009, the registrant had general and administrative expenses of $1,183,225. Comparatively, for the nine months ended September 30, 2008, the registrant had general$1,183,225 and administrative expensesnon cash stock compensation of $1,208,610.$66,000. The percentage of general and administrative expenses to revenues for the three months ended September 30, 2009 decreased to 60.47% from 66.46% for the nine months ended September 30, 2008 due2010 decreased to less event days and management's ongoing effort to maintain and/or reduce these types of expenses. 10 The non-cash stock compensation52.1% from 60.47% for the nine months ended September 30, 2009 consisted of 400,000 shares of common stock issued for services valued at $16,000. The value assigneddue to the shares issued was based upon the trading value of the registrant's common stock at the date the shares were authorized by the registrant's board of directors. In addition, during April 2009, the Company extended the expiration date of 3,500,000 outstanding options for a period of five years. The exercise price remained at $.15 per share. The Company charged $50,000management's ongoing attempts to operations related to this extension.reduce these expenses. 13 Plan of Operation. The Corporation may experience problems; delays, expenses and difficulties sometimes encountered by an enterprise in the Corporation's stage, many of which are beyond the Corporation's control. These include, but are not limited to, unanticipated problems relating to additional costs and expenses that may exceed current estimates and competition. The Corporation is not delinquent in any of its obligations even though the Corporation has generated limited operating revenues. The Corporation intends to market its products and services utilizing cash made available from operations. The Corporation's management is of the opinion that future revenues will be sufficient to pay its expenses for the next twelve months. Our auditors have expressed reservations concerning our ability to continue as a going concern. The Corporation has incurred significant losses from operations. This factor raises substantial doubt about our ability to continue as a going concern. Our ability to continue as a going concern is contingent upon our ability to increase revenues, increase ownership equity and attain profitable operations. In addition, the Corporation's ability to continue as a going concern must be considered in light of the problems, expenses and complications frequently encountered by entrance into established markets and the competitive environment in which the Corporation operates. The Corporation is not currently pursuing financing for its operations. The Corporation is seeking to expand its revenue base.base and believes that its current cash and revenues will be sufficient to fund operations for the following twelve months. Failure to expand its revenue base may result in the Corporation depleting its available funds and not being able pay its obligations. Item 3. Quantitative and Qualitative Disclosures About Market Risk We do not consider the effects of interest rate movements to be a material risk to our financial condition. We do not hold any derivative instruments and do not engage in any hedging activities. 11Not applicable for smaller reporting companies. Item 4T.4. Controls and Procedures During the three months ended September 30, 2009,2010, there were no changes in our internal controls over financial reporting (as defined in Rule 13a-15(f) and 15d-15(f) under the Exchange Act) that have materially affected, or are reasonably likely to materially affect, our internal control over financial reporting. Evaluation of Disclosure Controls and Procedures Under the supervision and with the participation of our management, including our chief executive officer and chief financial officer, we conducted an evaluation of our disclosure controls and procedures, as such term is defined under Rule 13a-15(e) and Rule 15d-15(e) promulgated under the Securities Exchange Act of 1934, as amended, as of September 30, 2009.2010. Based on this evaluation, our chief executive officer and chief principal financial officers have concluded such controls and procedures to be effective as of September 30, 20092010 to ensure that information required to be disclosed by the issuer in the reports that it files or submits under the Act is recorded, processed, summarized and reported, within the time periods specified in the Commission's rules and forms and to ensure that information required to be disclosed by an issuer in the reports that it files or submits under the Act is accumulated and communicated to the issuer's management, including its principal executive and principal financial officers, or persons performing similar functions, as appropriate to allow timely decisions regarding required disclosure. 1214 PART II - OTHER INFORMATION Item 1. Legal Proceedings. not applicable.Proceedings None Item 1A. Risk Factors. notFactors Not applicable for smaller reporting companies Item 2. Unregistered Sales of Equity Securities and Use of Proceeds. not applicable.Proceeds None Item 3. Defaults Upon Senior Securities. not applicable.None Item 4. Submission of Matters to a Vote of Security Holders. not applicable.(Removed and Reserved) Item 5. Other Information. not applicable.Information None Item 6. Exhibits Exhibit 31 - Certifications pursuant to Section 302 of the Sarbanes-Oxley Act of 2002 Exhibit 32 - Certifications pursuant to Section 906 of the Sarbanes-Oxley Act of 2002 SIGNATURES Pursuant to the requirements of the Securities Exchange Act of 1934, the Registrant has duly caused this Report to be signed on its behalf by the undersigned thereunto duly authorized. Dated: May 14,November 9, 2010 DALE JARRETT RACING ADVENTURE, INC. By: /s/Timothy Shannon - --------------------------- Timothy Shannon PrincipalChief Executive Officer Chief Financial Officer