•

factors relating to the business, operations and financial performance of the Company and its subsidiaries.

Note Regarding Reverse Stock Split

On September 12, 2023, the Company implemented a one-for-twenty reverse split of its common stock (Note 12). To facilitate comparative analysis, all statements in this Quarterly Report regarding numbers of shares of common stock and all references to prices of a share of common stock, if referencing events or circumstances occurring prior to September 12, 2023, have been retroactively restated to reflect the effect of the reverse stock split on a pro forma basis.

Part I - Financial Information

Item 1. CONDENSED CONSOLIDATED FINANCIAL STATEMENTS ~~- UNAUDITED~~

(UNAUDITED)

LEAFLY HOLDINGS, ~~INC~~

INC.

CONSOLIDATED BALANCE SHEETS

(in thousands, except per share amounts)

June 30, 2022 December 31, 2021
ASSETS
Current assets
Cash and cash equivalents $ 35,398 $ 28,565
Accounts receivable, net of allowance for doubtful accounts of $1,469 and $1,848, respectively 3,005 2,958
Deferred transaction costs — 2,840
Prepaid expenses and other current assets 5,323 1,347
Restricted cash 31,868 130
Total current assets 75,594 35,840
Property, equipment, and software, net 1,561 313
Total assets $ 77,155 $ 36,153
LIABILITIES AND STOCKHOLDERS' DEFICIT
Current liabilities
Accounts payable $ 2,658 $ 3,048
Accrued expenses and other current liabilities 6,139 8,325
Deferred revenue 2,467 1,975
Current portion of convertible promissory notes, net — 31,377
Forward share purchase agreements derivative liability 17,763 —
Total current liabilities 29,027 44,725
Non-current liabilities
Non-current portion of convertible promissory notes, net 28,590 —
Private warrants derivative liability 3,693 —
Escrow shares derivative liability 3,481 —
Stockholder earn-out rights derivative liability 12,147 —
Total non-current liabilities 47,911 —
Commitments and contingencies (Note 8)
Stockholders' deficit
Preferred stock; $0.0001 par value; 5,000 and 6,578 authorized, — and 6,140 issued and outstanding, and aggregate liquidation preference of $— and $19,436 at June 30, 2022 and December 31, 2021, respectively — 1
Common stock; $0.0001 par value; 200,000 and 69,361 authorized at June 30, 2022 and December 31, 2021, respectively; 42,990 and 25,086 shares issued and outstanding at June 30, 2022 and December 31, 2021, respectively 4 3
Additional paid-in capital 74,600 61,194
Accumulated deficit (74,387) (69,770)
Total stockholders' deficit 217 (8,572)
Total liabilities and stockholders' deficit $ 77,155 $ 36,153


	September 30, 2023			December 31, 2022
ASSETS
Current assets
Cash and cash equivalents	$	14,469		$	24,594
Accounts receivable, net of allowance for doubtful accounts of $1,400 and $908, respectively		3,409			3,298
Prepaid expenses and other current assets		2,339			1,792
Restricted cash		—			360
Total current assets		20,217			30,044
Property, equipment, and software, net		2,541			2,285
Restricted cash - long-term portion		249			248
Other assets		55			135
Total assets	$	23,062		$	32,712

LIABILITIES AND STOCKHOLDERS' DEFICIT
Current liabilities
Accounts payable	$	1,609		$	1,625
Accrued expenses and other current liabilities		2,990			6,235
Deferred revenue		2,095			1,958
Total current liabilities		6,694			9,818

Non-current liabilities
Non-current portion of convertible promissory notes, net		29,272			28,863
Private warrants derivative liability		113			182
Escrow shares derivative liability		5			52
Stockholder earn-out rights derivative liability		25			204
Total non-current liabilities		29,415			29,301
Total liabilities		36,109			39,119

Commitments and contingencies (Note 8)

Stockholders' deficit
Preferred stock: $0.0001 par value; 5,000 and 5,000 authorized; 0 and 0 issued and outstanding; aggregate liquidation preference of $0 and $0 at September 30, 2023 and December 31, 2022, respectively		—			—
Common stock: $0.0001 par value; 200,000 and 200,000 authorized; 2,311 and 2,164 issued at September 30, 2023 and December 31, 2022, respectively		—			—
Treasury stock: 154 and 154 shares held at September 30, 2023 and December 31, 2022, respectively		(31,663	)		(31,663	)
Additional paid-in capital		92,359			89,956
Accumulated deficit		(73,743	)		(64,700	)
Total stockholders' deficit		(13,047	)		(6,407	)
Total liabilities and stockholders' deficit	$	23,062		$	32,712

See Notes to Condensed Consolidated Financial Statements.

LEAFLY HOLDINGS, ~~INC~~

INC.

CONSOLIDATED STATEMENTS OF OPERATIONS ~~- UNAUDITED~~

(in thousands, except per share amounts)

Three Months Ended June 30, Six Months Ended June 30,
2022 2021 2022 2021
Revenue $ 12,050 $ 10,588 $ 23,470 $ 20,063
Cost of revenue 1,441 1,213 2,896 2,303
Gross profit 10,609 9,375 20,574 17,760
Operating expenses
Sales and marketing 8,112 4,346 15,126 8,149
Product development 4,056 3,213 7,521 6,383
General and administrative 7,310 3,030 14,241 5,536
Total operating expenses 19,478 10,589 36,888 20,068
Loss from operations (8,869) (1,214) (16,314) (2,308)
Interest expense, net (717) (109) (1,414) (108)
Change in fair value of derivatives 24,397 — 14,000 —
Other (expense) income, net (52) 6 (889) (10)
Net income (loss) $ 14,759 $ (1,317) $ (4,617) $ (2,426)
Net income (loss) per share:
Basic $ 0.39 $ (0.05) $ (0.13) $ (0.10)
Diluted $ 0.37 $ (0.05) $ (0.13) $ (0.10)
Weighted average shares outstanding:
Basic 37,415 24,808 35,097 24,786
Diluted 42,041 24,808 35,097 24,786


	Three Months Ended September 30,						Nine Months Ended September 30,
	2023			2022			2023			2022
Revenue	$	10,583		$	11,781		$	32,507		$	35,251
Cost of revenue		1,163			1,515			3,747			4,411
Gross profit		9,420			10,266			28,760			30,840
Operating expenses
Sales and marketing		2,563			6,403			10,326			21,529
Product development		2,533			3,406			8,133			10,927
General and administrative		5,799			6,489			17,475			20,730
Total operating expenses		10,895			16,298			35,934			53,186
Loss from operations		(1,475	)		(6,032	)		(7,174	)		(22,346	)
Interest expense, net		(720	)		(705	)		(2,157	)		(2,119	)
Change in fair value of derivatives		14			22,264			295			36,264
Other income (expense), net		(29	)		(73	)		(7	)		(962	)
Net (loss) income	$	(2,210	)	$	15,454		$	(9,043	)	$	10,837

Net (loss) income per share:
Basic	$	(1.10	)	$	8.69		$	(4.58	)	$	6.15
Diluted	$	(1.10	)	$	5.64		$	(4.58	)	$	5.45

Weighted average shares outstanding:
Basic		2,011			1,779			1,974			1,763
Diluted		2,011			2,149			1,974			1,924

See Notes to Condensed Consolidated Financial Statements.

LEAFLY HOLDINGS, ~~INC~~

INC.

CONSOLIDATED STATEMENTS OF CHANGES IN STOCKHOLDERS’ ~~EQUITY (DEFICIT) - UNAUDITED~~

DEFICIT

(in thousands)

Three and Six Months Ended June 30, 2022
Preferred Stock Common Stock Additional
Paid-In Capital Accumulated
Deficit Total
Shares Amount Shares Amount
Balance at December 31, 2021 6,140 $ 1 25,086 $ 3 $ 61,194 $ (69,770) $ (8,572)
Net loss — — — — — (19,376) (19,376)
Stock-based compensation — — — — 1,924 — 1,924
Exercise of stock options — — 114 — 127 — 127
Conversion of 2021 Notes into Common Stock at Merger — — 4,128 — 33,024 — 33,024
Conversion of Preferred Stock into Common Stock at Merger (6,140) (1) 6,140 1 — — —
Merger and recapitalization, net of fees — — 2,007 — 27,997 — 27,997
Stockholder contribution for debt issuance costs — — — — 924 — 924
Escrow shares derivative liability — — 1,625 — (6,867) — (6,867)
Private warrants derivative liability — — — — (3,916) — (3,916)
Forward share purchase agreement derivative liability — — 3,861 — (14,170) — (14,170)
Stockholder earnout rights derivative liability — — — — (26,131) — (26,131)
Balance at March 31, 2022 — $ — 42,961 $ 4 $ 74,106 $ (89,146) $ (15,036)
Net income — — — — — 14,759 14,759
Stock-based compensation — — — — 464 — 464
Exercise of stock options — — 29 — 30 — 30
Balance at June 30, 2022 — $ — 42,990 $ 4 $ 74,600 $ (74,387) $ 217

Three and Six Months Ended June 30, 2021
Series A Preferred Stock Class 1, Class 2, and Class 3 Common Stock Additional
Paid-In Capital Accumulated
Deficit Total
Shares Amount Shares Amount
Balance at December 31, 2020 6,140 $ 1 24,752 $ 2 $ 59,812 $ (57,746) $ 2,069
Net loss — — — — — (1,109) (1,109)
Stock-based compensation — — — — 181 — 181
Exercise of stock options — — 36 — 40 — 40
Balance at March 31, 2021 6,140 $ 1 24,788 $ 2 $ 60,033 $ (58,855) $ 1,181
Net loss — — — — — (1,317) (1,317)
Stock-based compensation — — — — 340 — 340
Exercise of stock options — — 49 — 68 — 68
Balance at June 30, 2021 6,140 $ 1 24,837 $ 2 $ 60,441 $ (60,172) $ 272


	Three and Nine Months Ended September 30, 2023
	Preferred Stock				Common Stock				Treasury Stock						Additional Paid-In Capital		Accumulated Deficit			Total
	Shares		Amount		Shares		Amount		Shares			Amount

Balance at January 1, 2023		—	$	—		2,164	$	—		(154	)	$	(31,663	)	$	89,956	$	(64,700	)	$	(6,407	)
Net loss		—		—		—		—		—			—			—		(5,397	)		(5,397	)
Stock-based compensation		—		—		—		—		—			—			658		—			658
Exercise of stock options		—		—		—		—		—			—			—		—			—
Issuance of common stock under ESPP		—		—		14		—		—			—			120		—			120
Issuance of common stock upon vesting of restricted stock units		—		—		14		—		—			—			—		—			—
Balance at March 31, 2023		—	$	—		2,192	$	—		(154	)	$	(31,663	)	$	90,734	$	(70,097	)	$	(11,026	)

Balance at April 1, 2023		—		—		2,192		—		(154	)		(31,663	)		90,734		(70,097	)		(11,026	)
Net loss		—		—		—		—		—			—			—		(1,436	)		(1,436	)
Stock-based compensation		—		—		—		—		—			—			580		—			580
Exercise of stock options		—		—		—		—		—			—			—		—			—
Issuance of common stock under ESPP		—		—		—		—		—			—			—		—			—
Issuance of common stock upon vesting of restricted stock units		—		—		31		—		—			—			—		—			—
Balance at June 30, 2023		—	$	—		2,223	$	—		(154	)	$	(31,663	)	$	91,314	$	(71,533	)	$	(11,882	)

Balance at July 1, 2023		—		—		2,223		—		(154	)		(31,663	)		91,314		(71,533	)		(11,882	)
Net loss		—		—		—		—		—			—			—		(2,210	)		(2,210	)
Stock-based compensation		—		—		—		—		—			—			997		—			997
Reverse stock split		—		—		34		—		—			—			—		—			—
Exercise of stock options		—		—		—		—		—			—			—		—			—
Issuance of common stock under ESPP		—		—		6		—		—			—			48		—			48
Issuance of common stock upon vesting of restricted stock units		—		—		48		—		—			—			—		—			—
Balance at September 30, 2023		—	$	—		2,311	$	—		(154	)	$	(31,663	)	$	92,359	$	(73,743	)	$	(13,047	)

LEAFLY HOLDINGS, INC

CONSOLIDATED STATEMENTS OF CHANGES IN STOCKHOLDERS’ DEFICIT (Continued)

(in thousands)


	Three and Nine Months Ended September 30, 2022
	Preferred Stock						Common Stock					Treasury Stock						Additional Paid-In Capital			Accumulated Deficit			Total
	Shares			Amount			Shares			Amount		Shares			Amount

Balance at January 1, 2022		307		$	1			1,254			—		—		$	—		$	61,197		$	(69,770	)	$	(8,572	)
Net loss		—			—			—			—		—			—			—			(19,376	)		(19,376	)
Stock-based compensation		—			—			—			—		—			—			1,924			—			1,924
Exercise of stock options		—			—			6			—		—			—			127			—			127
Conversion of 2021 Notes into Common Stock upon Business Combination		—			—			207			—		—			—			33,024			—			33,024
Conversion of Preferred Stock into Common Stock upon Business Combination		(307	)		(1	)		307			—		—			—			1			—			—
Merger and recapitalization, net of fees		—			—			100			—		—			—			27,997			—			27,997
Stockholder contribution for debt issuance costs		—			—			—			—		—			—			924			—			924
Escrow shares derivative liability		—			—			81			—		—			—			(6,867	)		—			(6,867	)
Private warrants derivative liability		—			—			—			—		—			—			(3,916	)		—			(3,916	)
Forward share purchase agreement derivative liability		—			—			193			—		—			—			(14,170	)		—			(14,170	)
Stockholder earn-out rights derivative liability		—			—			—			—		—			—			(26,131	)		—			(26,131	)
Balance at March 31, 2022		—		$	—			2,148			—		—		$	—		$	74,110		$	(89,146	)	$	(15,036	)

Balance at April 1, 2022		—			—			2,148			—		—			—			74,110			(89,146	)		(15,036	)
Net income		—			—			—			—		—			—			—			14,759			14,759
Stock-based compensation		—			—			—			—		—			—			464			—			464
Exercise of stock options		—			—			1			—		—			—			30			-			30
Balance at June 30, 2022		—		$	—			2,149			—		—			—			74,604			(74,387	)		217

Balance at July 1, 2022		—			—			2,149			—		—			—			74,604			(74,387	)		217
Net income		—			—			—			—		—			—			—			15,454			15,454
Shares canceled		—			—			(1	)		—		—			—			—			—			—
Stock-based compensation		—			—			—			—		—			—			771			—			771
Exercise of stock options		—			—			—			—		—			—			1			—			1
Vesting of restricted stock units		—			—			4			—		—			—			—			—			—
Settlement of forward share purchase agreement derivative liability		—			—			—			—		—			—			(17,841	)		—			(17,841	)
Purchase of treasury stock		—			—			—			—		(154	)		(31,663	)		31,663			—			—
Balance at September 30, 2022		—		$	—			2,152			—		(154	)	$	(31,663	)	$	89,198		$	(58,933	)	$	(1,398	)

See Notes to Condensed Consolidated Financial Statements.

LEAFLY HOLDINGS, ~~INC~~

INC.

CONSOLIDATED STATEMENTS OF CASH FLOWS ~~- UNAUDITED~~

(in thousands)

Six Months Ended June 30,
2022 2021
Cash flows from operating activities
Net loss $ (4,617) $ (2,426)
Adjustments to reconcile net loss to net cash used in operating activities:
Depreciation and amortization 149 138
Stock-based compensation expense 2,388 521
Bad debt expense 640 312
Noncash lease costs — 230
Noncash amortization of debt discount 233 —
Noncash interest expense associated with convertible debt 243 111
Noncash change in fair value of derivatives (14,000) —
Other 13 42
Changes in operating assets and liabilities:
Accounts receivable (687) (763)
Prepaid expenses and other current assets (3,977) (8)
Accounts payable 1,456 (458)
Accrued expenses and other current liabilities (713) 1,206
Deferred revenue 492 494
Net cash used in operating activities (18,380) (601)
Cash flows from investing activities
Purchase of property, equipment, and software (1,415) (19)
Net cash used in investing activities (1,415) (19)
Cash flows from financing activities
Proceeds from exercise of stock options 157 81
Proceeds from convertible promissory notes 29,374 23,970
Proceeds from business combination placed in escrow and restricted 39,032 —
Trust proceeds received from recapitalization at closing 582 —
Transaction costs associated with recapitalization (10,761) —
Payments on related party payables (18) (210)
Net cash provided by financing activities 58,366 23,841
Net increase in cash, cash equivalents, and restricted cash 38,571 23,221
Cash, cash equivalents, and restricted cash, beginning of period 28,695 4,934
Cash, cash equivalents, and restricted cash, end of period $ 67,266 $ 28,155
Supplemental disclosure of non-cash financing activities
Stockholder contribution for debt issuance costs $ 924 $ —
Conversion of promissory notes into common stock $ 33,024 $ —
Issuance of forward share purchase agreements $ 14,170 $ —
Issuance of private warrants $ 3,916 $ —
Issuance of sponsor shares subject to earnout conditions $ 6,867 $ —
Issuance of stockholder earn-out rights $ 26,131 $ —


	Nine Months Ended September 30,
	2023			2022
Cash flows from operating activities
Net (loss) income	$	(9,043	)	$	10,837
Adjustments to reconcile net loss to net cash used in operating activities:
Depreciation and amortization		697			276
Stock-based compensation expense		2,235			3,159
Bad debt expense, net of recoveries		2,350			1,023
Loss on disposition of assets		63			—
Noncash amortization of debt discount		409			369
Noncash interest expense associated with convertible debt		—			243
Noncash change in fair value of derivatives		(295	)		(36,264	)
Other		(1	)		15
Changes in operating assets and liabilities:
Accounts receivable		(2,461	)		(675	)
Prepaid expenses and other current assets		(467	)		(2,222	)
Accounts payable		(16	)		173
Accrued expenses and other current liabilities		(3,246	)		(2,141	)
Deferred revenue		137			77
Net cash used in operating activities		(9,638	)		(25,130	)

Cash flows from investing activities
Additions of property, equipment, and software		(1,042	)		(2,194	)
Proceeds from sale of property and equipment		27			—
Net cash used in investing activities		(1,015	)		(2,194	)

Cash flows from financing activities
Proceeds from exercise of stock options		—			158
Proceeds from convertible promissory notes		—			29,374
Proceeds from business combination placed in escrow and restricted		—			39,032
Trust proceeds received from recapitalization at closing		—			582
Issuance of common stock under ESPP		168			—
Repurchase of common stock and settlement of forward purchase agreements		—			(31,303	)
Transaction costs associated with recapitalization		—			(10,761	)
Advances (repayments) of related party payables		1			(17	)
Net cash provided by financing activities		169			27,065

Net decrease in cash, cash equivalents, and restricted cash		(10,484	)		(259	)
Cash, cash equivalents, and restricted cash, beginning of period		25,202			28,695
Cash, cash equivalents, and restricted cash, end of period	$	14,718		$	28,436


	Nine Months Ended September 30,
	2023		2022
Supplemental disclosure of non-cash financing activities:
Stockholder contribution for debt issuance costs	$	—	$	924
Repurchase of common stock in other accrued expenses		—		360
Conversion of promissory notes into common stock		—		33,024
Issuance of forward share purchase agreements		—		14,170
Issuance of private warrants		—		3,916
Issuance of sponsor shares subject to earn-out conditions		—		6,867
Issuance of stockholder earn-out rights		—		26,131

See Notes to Condensed Consolidated Financial Statements.

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS ~~- UNAUDITED~~

(in thousands, except per share amounts)

NOTE 1 — Description of the Business and Merger ~~Transaction~~

Description of the Business

Leafly Holdings, Inc. (“Leafly” or “the Company”) is ~~a leading~~an online cannabis discovery marketplace and resource for cannabis consumers. Leafly provides an information resource platform with a deep library of content, including detailed information about cannabis strains, retailers and current events. Leafly was incorporated in the state of Delaware on June 20, 2019 and is headquartered in Seattle, Washington.

The Company has ~~two~~three wholly-owned subsidiaries, Leafly Canada Ltd. (“, Leafly ~~Canada”)~~Deutschland GmbH and Leafly, LLC (“Legacy Leafly”). Legacy Leafly is the accounting predecessor of Leafly. The accompanying ~~condensed~~ consolidated financial statements include the financial results of the Company and its wholly-owned subsidiaries.

Merger with Merida

On February 4, 2022, Leafly consummated the previously announced ~~Mergers~~mergers and related transactions (collectively, the “Merger”) pursuant to the Agreement and Plan of Merger dated August 9, 2021 and amended on September 8, 2021 and on January 11, 2022 (as amended, the “Merger Agreement”). Legacy Leafly (formerly known as Leafly Holdings, Inc.) entered into the Merger Agreement with Merida Merger Corp. I (“Merida”), Merida Merger Sub, Inc., a Washington corporation (“Merger Sub I”), and Merida Merger Sub II, LLC, a Washington limited liability company (“Merger Sub II” and, together with Merger Sub I, the “Merger Subs”). Merger Sub I merged with and into Legacy Leafly, with Legacy Leafly surviving as a wholly-owned subsidiary of Merida, and following the initial Merger and as part of a single integrated transaction with the initial Merger, Legacy Leafly merged with and into Merger Sub II, with Merger Sub II surviving as a wholly-owned subsidiary of Merida. As a result of these Mergers, Legacy Leafly became a wholly owned subsidiary of Merida and was renamed Leafly, LLC, Merida was renamed Leafly Holdings, Inc. (“New Leafly”), and the securityholders of Legacy Leafly became security holders of ~~Merida.~~New Leafly. We sometimes refer to the Mergers described above and the other transactions contemplated by the Merger Agreement and the other agreements being entered into by Merida and Legacy Leafly in connection with the Mergers as the “Business Combination” and to Merida following the Business Combination as “New Leafly.”

While the legal acquirer in the Business Combination is Merida, for financial accounting and reporting purposes under ~~U.S. GAAP,~~accounting principles generally accepted in the United States of America (“GAAP”), Legacy Leafly is the accounting acquirer with the Merger accounted for as a “reverse recapitalization.” A reverse recapitalization does not result in a new basis of accounting, and the financial statements of the combined entity represent the continuation of the financial statements of Legacy Leafly. Under this accounting method, Merida is treated as the “acquired” company and Legacy Leafly is the accounting acquirer, with the transaction treated as a recapitalization of Legacy Leafly. Merida’s assets, liabilities and results of operations were consolidated with Legacy Leafly’s beginning on the date of the Business Combination. Except for certain derivative liabilities, the assets and liabilities of Merida were recognized at historical cost (which is consistent with carrying value) and were not material, with no goodwill or other intangible assets recorded. The derivative liabilities, which are discussed in Notes 1213 and ~~13,~~18, were recorded at fair value. The consolidated assets, liabilities, and results of operations of Legacy Leafly became the historical financial statements, and operations prior to the closing of the Business Combination presented for comparative purposes are those of Legacy Leafly. Pre-Merger shares of common stock and preferred stock were converted to shares of common stock of the combined company using the conversion ratio of ~~0.3283~~0.0164 and for comparative purposes, the shares and net loss per share of Legacy Leafly, prior to the Merger, have been retroactively restated using the conversion ratio.

~~The following table provides a summary~~

Table of the significant sources and uses of cash related to the closing of the Business Combination on February 4, 2022 and the cash received from escrow through June 30, 2022:

Contents

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS – Continued


~~Amount in Merida's trust account ("the Trust") at closing~~	$	~~90,824~~
~~Total payment to Merida public redeeming stockholders~~	~~49,466~~
~~Amount available after paying Merida redeeming stockholders~~	~~41,358~~
~~Cash to escrow for Forward Share Purchase Agreements (see Note 13)~~	~~39,032~~
~~Remaining balance~~	~~2,326~~
~~Merida expenses paid from the Trust at closing~~	~~1,744~~
~~Net cash from the Trust to Leafly at closing~~	~~582~~
~~Cash received from escrow February 4, 2022 - June 30, 2022~~	~~7,369~~
~~Net cash from the Trust to Leafly as of June 30, 2022~~	$	~~7,951~~

~~The following table provides a reconciliation of the common shares related to the Merger transaction:~~


~~Merida public stockholders~~						~~4,160~~
~~Merida initial stockholders (including Sponsor and EarlyBirdCapital)~~						~~1,667~~
~~Holders of 2022 Notes (see Note 11)~~						38
~~Shares held by Sponsor in escrow that are subject to earn-out conditions (see Note 12)~~						~~1,625~~
~~Total Merida~~						~~7,490~~
~~Legacy Leafly existing securityholders~~						~~35,434~~
~~Total shares outstanding as of February 4, 2022~~						~~42,924~~

~~All shares~~ (in ~~this table,~~thousands, except ~~the Merida public stockholders and Holders of 2022 Notes shares, were subject to restrictions as to trading through August 3, 2022 ("Lock Up Restrictions").~~

per share amounts)

NOTE 2 — Basis of Presentation and Significant Accounting Policies

Basis of Presentation

The interim condensed consolidated financial statements have been prepared in accordance with ~~accounting principles generally accepted in the United States of America (~~“GAAP”) and the rules and regulations of the Securities and Exchange Commission (the “SEC”) for interim financial reporting and should be read in conjunction with the Company's audited consolidated financial statements for the years ended December 31, ~~2021~~2022 and ~~2020,~~2021, and Management’s Discussion and Analysis of Financial Condition and Results of Operations of Leafly for the year ended December 31, ~~2021,~~2022, each of which was ~~filed on the company’s Amendment No. 1 on Form 8-K/A~~ filed with the SEC on March ~~31, 2022~~29, 2023 (the ~~“2021~~“2022 Financial Information”).

These condensed consolidated financial statements are unaudited and, in management's opinion, include all adjustments, consisting of normal recurring estimates and accruals necessary for a fair presentation of our consolidated cash flows, operating results, and balance sheets for the periods presented. Actual results may differ from these estimates and assumptions. The results of operations for any interim periods are not necessarily indicative of the results that may be expected for the entire fiscal year or any other interim period. Certain information and footnote disclosures normally included in annual financial statements prepared in accordance with GAAP have been omitted in accordance with the rules and regulations of the SEC for interim reporting. All intercompany balances and transactions have been eliminated upon consolidation.

Going Concern Evaluation

Under the rules of ASC Subtopic 205-40 “Presentation of Financial Statements-Going Concern” (“ASC 205-40”), reporting companies are required to evaluate whether conditions and/or events raise substantial doubt about their ability to meet their future financial obligations as they become due within one year after the date that the financial statements are issued. This evaluation takes into account a company’s current available cash and projected cash needs over the one-year evaluation period but may not consider things beyond its control. Leafly has experienced revenue declines, incurred recurring operating losses, used cash from operations, and relied on the capital raised in the Business Combination to continue ongoing operations. These conditions, when considered in the aggregate, raise substantial doubt about Leafly’s ability to continue as a going concern within one year of the date these financial statements are issued. In response to these conditions, Leafly management took the following actions:

•

During the fourth quarter of 2022, Leafly implemented a restructuring plan, including a reduction in force reflecting primarily one-time severance and other employee-related termination benefits incurred during the fourth quarter of 2022.

~~Reclassifications~~•

During the three months ended March 31, 2023, Leafly announced a second restructuring plan further seeking to reduce recurring costs and operating expenditures and identifying cost savings based on a reduction in force reflecting primarily one-time severance and other employee-related termination benefits incurred during the first quarter of 2023.

The restructuring plans above have been implemented and are expected to continue contributing to the cash savings of the Company. The Company’s management is closely monitoring and reducing operating expenses where it is able to, while ensuring the trajectory and viability of the business remains intact. After considering all available evidence, Leafly’s management determined that, based on the cost reduction measures outlined in both actions above, Leafly’s current positive working capital will be sufficient to meet its capital requirements for a period of at least 12 months from the date that these September 30, 2023 financial statements are issued.

Reverse Stock Split

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS – Continued

(in thousands, except per share amounts)

Reclassifications

Certain prior period amounts have been reclassified to conform to the current period presentation. These reclassifications had no effect on the reported net ~~income~~ (loss). income.

Seasonality

We may experience seasonality in our business, which we believe has moderate impacts on our overall revenue. In certain years, we've seen seasonal fluctuations that coincide with either federal holidays, generally in the fourth quarter, or industry holidays and events, generally in the spring. Our industry and business history is limited and therefore we ~~can't~~cannot be certain that these are known trends or that other trends may develop.

Emerging Growth Company Status

Leafly is an emerging growth company (“EGC”), as defined in the Jumpstart Our Business Startups Act (“JOBS Act”). Under the JOBS Act, EGCs can delay adopting new or revised accounting standards issued until such time as those standards apply to private companies. The Company has elected to use this extended transition period. In providing this relief, the JOBS Act does not preclude the Company from adopting a new or revised accounting standard earlier than the time that such standard applies to private companies. Leafly will continue to use this relief until the earlier of the date that it (a) is no longer an ~~emerging growth company~~EGC or (b) affirmatively and irrevocably opts out of the extended transition period provided in the JOBS Act.

Use of Estimates

The preparation of financial statements in conformity with GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities, disclosure of contingent assets and liabilities, and reported amounts of revenue and expenses in the condensed consolidated financial statements and accompanying notes. On an ongoing basis, management evaluates its estimates. Such estimates include those related to the fair value of derivative liabilities; the allowance for doubtful accounts; the valuation allowance for deferred income tax assets; the fair value of the convertible promissory notes; the estimate of capitalized software costs and useful life of capitalized software; and the fair value of equity issuances. Management bases its estimates on historical experience, knowledge of current events and actions it may undertake in the future that management believes to be reasonable under the circumstances. Actual results may differ from these estimates and assumptions.

Significant Accounting Policies

The unaudited interim financial statements should be read in conjunction with the Company's ~~2021~~2022 Financial Information, which describes the Company's significant accounting policies. There have been no material changes to the Company's significant accounting policies during the ~~three and six~~nine months ended ~~June~~September 30, ~~2022~~2023 compared to our 2022 Annual Report on Form 10-K for the year ended December 31, 2021. However, certain items became material during the periods presented and therefore, we have disclosed the related accounting policies below. In addition, as a result of the Business Combination, the Company entered into certain derivative instruments that are accounted for as liabilities. These instruments and the related accounting are discussed in Notes 12, 13, and 20.Report.

~~Capitalized Software~~

The Company capitalizes certain costs related to acquisition and development of software for internal use, including internal labor costs incurred during development. The Company begins to capitalize these costs when planning and design efforts are successfully completed and development is ready to commence. Costs incurred during planning and design, together with costs incurred for training and maintenance, are expensed as incurred and recorded in product development expense. The Company places capitalized software assets into service and commences amortization when the asset is substantially complete and ready for its intended use. Once placed into service, the Company capitalizes qualifying costs of specified upgrades or enhancements to the assets when the upgrade or enhancement will result in new or additional functionality.

The Company’s estimated useful life for capitalized software is 3 years, and amortization is calculated using the straight-line method. The Company considers the useful life of capitalized software to be a significant estimate.

~~Transaction Costs~~

The Company incurred significant costs direct and incremental to the Business Combination and therefore to the recapitalization of the Company. We deferred such costs incurred in 2021. In 2022, upon closing of the Business Combination, total direct transaction costs were allocated between equity and liability instruments measured at fair value on a recurring basis that were newly issued in the recapitalization. Amounts allocated to equity were recorded to additional paid-in capital, while amounts allocated to the specified liabilities were recorded as other expense.

Recent Accounting Pronouncements

As a result of the elected JOBS Act relief discussed above, these condensed consolidated financial statements may not be comparable to other companies that do not elect JOBS Act relief or choose to adopt certain accounting pronouncements during a different period than the Company.

~~Recently Adopted Accounting Standards~~

~~None.~~

Accounting Pronouncements Issued But Not Yet Adopted

Management does not believe that there are any recently issued, but not yet effective, accounting standards that, if currently adopted, would have a material effect on the Company’s ~~condensed~~ consolidated financial statements or related disclosures.

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS – Continued

(in thousands, except per share amounts)

NOTE 3 — Cash, Cash Equivalents, and Restricted Cash

Cash, cash equivalents, and restricted cash consisted of the following:


	September 30, 2023		December 31, 2022

Cash and cash equivalents	$	14,469	$	24,594
Restricted cash		—		360
Restricted cash - long-term portion		249		248
	$	14,718	$	25,202

June 30,
2022 December 31,
2021
Cash and cash equivalents $ 35,398 $ 28,565
Restricted cash 31,868 130
$ 67,266 $ 28,695

The ~~June 30, 2022~~ restricted cash balance ~~includes $31,663~~at December 31, 2022 included $360 of cash maintained in escrow related to Forward Share Purchase Agreements ~~("FPAs"~~(“FPAs”). ~~The cash is released upon: (i) sale~~Effective August 1, 2022, the “FPA Holders” elected to have Leafly repurchase their remaining 154 shares covered by the FPAs for an aggregate repurchase price of $31,663. As a result, the shares repurchased have been removed from Leafly's outstanding shares effective as of the ~~underlying shares by~~date of purchase and placed into treasury. The FPA Holders elected to have all but $360 disbursed from the ~~FPA-holding stockholders into~~escrow account and were able to claim the ~~open market, thus relieving~~remainder any time until August 1, 2023. On July 11, 2023, Leafly returned $360of ~~its contingent liability to repurchase the respective shares, in which case the~~restricted cash ~~is released to Leafly; or (ii) the FPA-holding stockholders exercising their rights to put the respective shares to Leafly, in which case the cash is released~~ to the FPA ~~holders.~~Holders pursuant to the terms of the FPAs. Additional information regarding the FPAs is included in Notes 13 and ~~20.~~18.

~~Effective August 1, 2022, the FPA holders elected to have Leafly repurchase their remaining shares covered by the FPAs. Additional information is included in Note 21.~~

NOTE 4 — Prepaid Expenses and Other ~~Current~~ Assets

Prepaid expenses and other ~~current~~ assets consist of the following:


	September 30, 2023		December 31, 2022

Prepaid subscriptions	$	703	$	916
Prepaid insurance		1,277		533
Other prepaid assets		186		272
Other current assets		173		71
Subtotal, current portion		2,339		1,792
Prepaid expenses, long-term portion		55		135
Total	$	2,394	$	1,927

The following table presents the Company's revenue by service type:


	Three Months Ended September 30,				Nine Months Ended September 30,
	2023		2022		2023			2022

Advertising 1	$	10,386	$	11,731	$	32,126		$	34,914
Other services 1		197		50		381			337
	$	10,583	$	11,781	$	32,507		$	35,251
							��

Amounts for the prior period have been reclassified to conform to the current period presentation.

Three Months Ended
June 30, Six Months Ended
June 30,
2022 2021 2022 2021
Advertising $ 11,899 $ 10,562 $ 23,228 $ 19,973
Other services 151 26 242 90
$ 12,050 $ 10,588 $ 23,470 $ 20,063

The following table presents the Company's revenue by geographic region:

Three Months Ended
June 30, Six Months Ended
June 30,
2022 2021 2022 2021
United States1
$ 11,076 $ 9,344 $ 21,647 $ 17,887
All other countries1
974 1,244 1,823 2,176
$ 12,050 $ 10,588 $ 23,470 $ 20,063


	Three Months Ended September 30,				Nine Months Ended September 30,
	2023		2022		2023		2022

United States 1	$	10,155	$	11,140	$	31,213	$	32,742
All other countries 1		428		641		1,294		2,509
	$	10,583	$	11,781	$	32,507	$	35,251

1 ~~Calculated based on customer sold to address~~Amounts for the ~~periods presented. Using the~~ prior ~~calculation based on billing entity address, revenue for the United States and All other countries would~~period have been ~~$11,421 and $629 for~~reclassified to conform to the three months ended June 30, 2022, $9,508 and $1,080 for the three months ended June 30, 2021, $22,156 and $1,314 for the six months ended June 30, 2022, and $18,163 and $1,900 for the six months ended June 30, 2021, respectively.current period presentation.

The following ~~tables~~table presents the Company's revenue by state:


	Three Months Ended September 30,						Nine Months Ended September 30,
	2023			2022			2023			2022

Arizona		20	%		19	%		20	%		18	%
California		12	%		13	%		12	%		11	%
Oregon		11	%		10	%		11	%		10	%

Three Months Ended
June 30, Six Months Ended
June 30,
2022 2021 2022 2021
Arizona 19 % 16 % 19 % 17 %
California 12 % 10 % 12 % 10 %
Oregon 10 % 11 % 10 % 12 %

No other state comprised 10% or more of Leafly’s revenue during the ~~three and six~~nine months ended ~~June~~September 30, ~~2022~~2023 and ~~2021.~~2022. We have a diversified set of customers; no single customer accounted for 10% or more of our revenue for the ~~three and six~~nine months ended ~~June~~September 30, ~~2022 and 2021.~~

2023 or 2022.

The following table presents the Company's revenue by timing of recognition:


	Three Months Ended September 30,				Nine Months Ended September 30,
	2023		2022		2023		2022
Over Time 1
Retail 2	$	9,266	$	9,042	$	27,576	$	27,286
Brands 3		929		1,758		3,571		5,067
		10,195		10,800		31,147		32,353
Point in time 1
Brands 4		388		981		1,360		2,898
	$	10,583	$	11,781	$	32,507	$	35,251

Amounts for the prior period have been reclassified to conform to the current period presentation.

Three Months Ended
June 30, Six Months Ended
June 30,
2022 2021 2022 2021
Over time
Retail1
$ 9,065 $ 8,137 $ 18,244 $ 15,952
Brands2
1,587 1,506 3,004 2,592
$ 10,652 $ 9,643 $ 21,248 $ 18,544
Point in time
Brands3
1,398 945 2,222 1,519
$ 12,050 $ 10,588 $ 23,470 $ 20,063

12.

Revenues from subscription services and display ads.

23.

Revenues from brand profile subscriptions and digital media (including display ads and audience extension).

34.

Revenues from ~~branded content and~~ channel advertising (including direct to consumer email).

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS – Continued

(in thousands, except per share amounts)

Revenues recognized over time are associated with software subscriptions, display ads and audience extension. Revenues recognized at a point in time are associated with branded content and channel advertising. There are no material variations in delivery and revenue recognition periods within the over time category.

Contract liabilities consist of deferred revenue, which is recorded on the Consolidated Balance Sheets when the Company has received consideration, or has the right to receive consideration, in advance of transferring the performance obligations under the contract to the customer.

The following table presents the Company's deferred revenue ~~accounts~~balances and changes ~~in the deferred revenue accounts~~therein:


	Three Months Ended September 30,						Nine Months Ended September 30,
	2023			2022			2023			2022

Balance, beginning of period	$	2,017		$	2,467		$	1,958		$	1,975
Add: net increase in current period contract liabilities		1,991			1,630			2,083			1,976
Less: revenue recognized from beginning balance		(1,913	)		(2,045	)		(1,946	)		(1,899	)
Balance, end of period	$	2,095		$	2,052		$	2,095		$	2,052

Three Months Ended
June 30, Six Months Ended
June 30,
2022 2021 2022 2021
Balance, beginning of period $ 2,566 $ 2,023 $ 1,975 $ 1,585
Add: net increase in current period contract liabilities 1,591 1,710 2,239 1,922
Less: revenue recognized from beginning balance (1,690) (1,654) (1,747) (1,428)
Balance, end of period $ 2,467 $ 2,079 $ 2,467 $ 2,079

A majority of the deferred revenue balance as of ~~June~~September 30, ~~2022~~2023 is expected to be recognized in the subsequent 12-month period. No other contract assets or liabilities are recorded on the Company’s Consolidated Balance Sheets as of ~~June~~September 30, ~~2022 or~~2023 and December 31, ~~2021.~~2022.

NOTE 10 — Income Taxes

The Company’s effective tax rate was 0%0% for the three and ~~six~~nine months ended ~~June~~September 30, ~~2022~~2023 and ~~2021.~~2022. The effective tax rate was lower than the U.S. federal statutory rate of 21% due to the Company’s full valuation allowance recorded against its deferred tax assets.

The Company had net operating loss carryforwards (“NOLs”) for federal, state and foreign income tax purposes of approximately $85,430, $60,478 and $5,801, respectively, as of December 31, 2022. The Company's state NOL will begin to expire in 2039, and all of the Company's federal NOLs will last indefinitely.

The Internal Revenue Code of 1986, as amended (the “Code”), imposes restrictions on the utilization of NOLs in the event of an “ownership change” of a corporation. Accordingly, a company’s ability to use NOLs may be limited as prescribed under Code Section 382 (“IRC Section 382”). Events which may cause limitations in the amount of the NOLs that the Company may use in any one year include, but are not limited to, a cumulative ownership change of more than 50% over a three-year period. Utilization of the federal and state NOLs may be subject to substantial annual limitation due to the ownership change limitations under IRC Section 382 and similar state provisions.

ASC 740 prescribes a recognition threshold and a measurement attribute for the financial statement recognition and measurement of tax positions taken or expected to be taken in a tax return. For those benefits to be recognized, a tax position must be more likely than not to be sustained upon examination by taxing authorities. The Company recognizes accrued interest and penalties related to unrecognized tax benefits as income tax expense. There were no unrecognized tax benefits and no amounts accrued for interest and penalties as of ~~June~~September 30, ~~2022~~2023 and December 31, ~~2021.~~2022. The Company is currently not aware of any issues under review that could result in significant payments, accruals, or material deviation from its position. The Company ~~has been~~is subject to income tax examinations by major taxing authorities since inception.

~~As a result~~15

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS – Continued

(in thousands, except per share amounts)

The Company files income tax returns in the ~~Business Combination, the Company’s~~U.S. federal jurisdiction and various state and foreign ~~net operating loss carryforward was~~ ~~$53,904, $35,976~~jurisdictions. Management believes all the income tax returns filed since inception remain open to examination by the major domestic and ~~$4,303, respectively, as of December 31, 2021.~~ ~~Federal and state tax laws impose substantial restrictions on~~foreign taxing jurisdictions to which the utilization of net operating loss carryforwards in the event of an "ownership change" as defined in Section 382 of the Internal Revenue code. Such a limitation could result in limitation in the use of the net operating losses in future years and possibly a reduction of the net operating losses available.Company is subject due to NOLs.

NOTE 11 — Convertible Promissory Notes

2022 Notes

Merida entered into a ~~$30,000~~$30,000 convertible note purchase agreement (the “Note Purchase Agreement”) in January 2022, which Legacy Leafly subsequently guaranteed and joined as a party to the agreement on February 4, 2022 in connection with the Business Combination (the “2022 Notes”). Accordingly, post-Business Combination, the 2022 Notes are presented as a liability on Leafly's balance sheet, net of debt issuance costs and debt discount. The Company recognized debt issuance costs of ~~$714~~$714 paid in cash, and a debt discount of ~~$924~~$924 paid in shares transferred by ~~the Sponsor~~Merida Holdings, LLC (the “Sponsor”) to the holders of the 2022 Notes upon issuance. The 2022 Notes bear interest at 8%8% annually, paid in cash semi-annually in arrears on July 31 and January 31 of each year, and mature on January 31, 2025.

The 2022 Notes are unsecured convertible senior notes due 2025. They are convertible at the option of the holders at any time before maturity at an initial conversion share price of ~~$12.50.~~$250.00 per $1,000 principal amount of 2022 Notes and per $1,000 of accrued but unpaid interest on any converted 2022 Notes. In addition, the Company may, at its election, force the conversion of the 2022 Notes on or after January 31, 2024, if the volume-weighted average trading price of the Company’s common stock exceeds ~~$18.00~~$360.00 for at least 20 trading days (whether or not consecutive) during a period of 30 consecutive trading days. The Company also has the option, on or after January 31, 2023 and prior to the 40th trading day immediately before the maturity date and subject to the holders’ ability to optionally convert, to redeem all or a portion of the 2022 Notes at a cash redemption price equal to ~~100%~~100% of the principal amount of the 2022 Notes, plus accrued and unpaid interest, if any. The holders of the 2022 Notes have the right to cause the Company to repurchase for cash all or a portion of the 2022 Notes held by such holder upon the occurrence of a “fundamental change” (as ~~defined)~~defined in the Note Purchase Agreement) or in connection with certain asset sales, in each case at a price equal to ~~100%~~100% of par plus accrued and unpaid interest, if any.

As of ~~June~~September 30, ~~2022,~~2023, the net carrying amount of the 2022 Notes was ~~$28,590,~~$29,272, which includes unamortized issuance costs and debt discount of ~~$1,410.~~$728, which will be amortized over the remaining term. The estimated fair value of the convertible debt instruments was approximately ~~$27,500~~$27,000 as of ~~June~~September 30, ~~2022.~~2023. The fair value of the 2022 Notes was measured using ~~a combination of an income approach~~the Bloomberg OVCV model and ~~Black-Scholes~~CNVI model ~~both~~which modifies the underlying OVCV program. These models incorporate inputs for volatility, Leafly’s stock price, time to maturity, the risk-free rate and Leafly’s credit spread, some of which are considered Level 3 inputs in the fair value hierarchy.

2021 Notes

Legacy Leafly issued a series of convertible promissory notes in June 2021 totaling approximately ~~$23,970.~~$23,970. In August 2021, Legacy Leafly issued additional convertible promissory notes totaling ~~$7,500~~$7,500 to Merida Capital, an affiliate of Merida. (Both note issuances are collectively referred to below as the “2021 Notes”).

The 2021 Notes bore interest at 8%8% annually and were considered traditional convertible debt with the entire amount recognized as a liability (with no amount allocated to equity), reduced for direct issuance costs, with initial and subsequent recognition at amortized cost in accordance with the interest method. Unless converted, the entire balance of principal and accrued but unpaid interest was due on December 3, 2022. The 2021 Notes were contingently convertible upon the occurrence of certain events, to include a qualified financing, a non-qualified financing, or in a qualified public transaction.

On February 4, 2022, in connection with the Business Combination, the 2021 Notes were converted to approximately ~~4,128~~206 shares of Leafly common stock at the conversion price of approximately ~~$2.63,~~$52.60, which was ~~80%~~80% of the implied price per share of common stock in the Business Combination. Upon closing of the Business Combination, the shares of common

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS – Continued

(in thousands, except per share amounts)

stock then converted to shares of common stock of the combined company using the conversion ratio of ~~0.3283,~~0.0164, which was used for conversion of all ~~Leafy~~Leafly securities.

NOTE 12 — Stockholders’ ~~Equity~~Deficit

CommonStock

Reverse Stock Split

On July 12, 2023, during the Company’s 2023 Annual Meeting of Stockholders, Leafly’s stockholders approved a proposal for a reverse stock split (the “Reverse Stock Split”) as part of the Company’s plan to regain compliance with the Bid Price Requirement under Nasdaq listing rules (Note 8). Effective September 12, 2023, the Company effected a one-for-twenty (1-for-20) Reverse Stock Split of its common stock. As a result of the Reverse Stock Split:

•

Every twenty (20) shares of common stock issued and outstanding were combined and converted into one (1) issued and outstanding share of common stock.

The ~~Condensed~~Reverse Stock Split did not change the authorized number of shares or the par value of the common stock, nor modify any voting rights of the common stock, which continues to trade on the Nasdaq Capital Market under its existing symbol “LFLY” on a split-adjusted basis.

All shares of common stock that were held by a stockholder were aggregated and converted at the 1-for-20 reverse split ratio subsequent to the Reverse Stock Split, and each fractional share held by a stockholder resulting from such aggregation and conversion was rounded up to the next whole share.

Leafly issued 34 shares in connection with the above criteria. No fractional shares were issued in connection with the Reverse Stock Split.

•

The Company’s public warrants continue to trade on the Nasdaq Capital Market under the existing symbol “LFLYW.”

All outstanding warrants have been adjusted in accordance with their terms, resulting in the number of shares issuable upon exercise of a warrant holder’s aggregate number of warrants, after adjustment, being rounded up to the nearest whole share and proportionate adjustments were made to the exercise price;

•

All outstanding convertible notes have been adjusted such that the conversion rate and the conversion price have been made proportionate with the 1-for-20 reverse split ratio in accordance with their terms.

•

Based on the 1-for-20 reverse split ratio, the number of shares of common stock issuable under the Company’s outstanding equity awards decreased proportionately, with any fractional shares rounded down to the nearest whole share, with a corresponding adjustment made to the exercise prices of outstanding option awards, rounded up to the nearest whole cent.

In addition, the number of shares of common stock available for issuance under the Company’s equity incentive plans were proportionately adjusted based on the 1-for-20 reverse split ratio, such that fewer shares are available for issuance under our equity incentive plans.

To facilitate comparative analysis, all statements in this Quarterly Report regarding numbers of shares of common stock and all references to prices of a share of common stock, if referencing events or circumstances occurring prior to September 12, 2023, have been retroactively restated to reflect the effect of the Reverse Stock Split on a pro forma basis.

Business Combination

The Consolidated Statements of Changes in Stockholders' ~~Equity~~Deficit reflect the reverse recapitalization on February 4, 2022, as discussed in Note 1.1. Since ~~the Company~~Legacy Leafly was determined to be the accounting acquirer in the ~~transaction,~~Business Combination, all periods presented prior to consummation of the ~~transaction~~Business Combination reflect the historical activity and balances of Legacy

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS – Continued

(in thousands, except per share amounts)

Leafly ~~Inc.~~ (other than common and preferred stock and potentially issuable shares underlying stock options and convertible promissory notes, which have been retroactively restated).

~~CommonStock~~

On February 4, 2022, the Business Combination was consummated pursuant to the Merger Agreement. Prior to the Business Combination, Legacy Leafly's capital stock consisted of Series A preferred stock and common stock. Upon the consummation of the Business Combination, all issued and outstanding shares of Series A preferred stock converted to shares of nonredeemable common stock.

In connection with the settlement of the FPAs (
Note 13

), approximately 1 shares of the Company’s common stock held by the Sponsor were canceled, according to an agreement between the Company and the Sponsor entered into upon execution of the FPAs.

As of ~~June~~September 30, ~~2022~~2023, Leafly's authorized capital stock consisted of:

•

200,000 shares of Leafly common stock, ~~$0.0001~~$0.0001 par value per share; and

•

5,000 shares of Leafly preferred stock, ~~$0.0001~~$0.0001 par value per share.

~~Voting Rights~~

The holders of Leafly common stock exclusively possess all stockholder voting power with respect to Leafly, except as otherwise required by law or the Company's charter. Holders of Leafly common stock are entitled to one vote per share on each matter properly submitted to a vote of stockholders. The holders of Leafly common stock will at all times vote together as one class on all matters submitted to a vote of stockholders, unless otherwise required by Delaware law or the charter. If Leafly has multiple classes of common stock in the future, then Delaware law could require holders of shares of a class of capital stock to vote separately as a single class in the following circumstances:

•if we were to seek to amend the charter to increase or decrease the par value of a class of the capital stock, then that class would be required to vote separately to approve the proposed amendment; and

•if we were to seek to amend the charter in a manner that alters or changes the powers, preferences, or special rights of a class of capital stock in a manner that affected its holders adversely, then that class would be required to vote separately to approve the proposed amendment.

~~Election of Directors~~

The charter provides for a classified board of directors that is divided into three classes with staggered three-year terms. Only the directors in one class are subject to election by a plurality of the votes cast at each annual meeting of stockholders, with the directors in the other classes continuing for the remainder of their respective three-year terms. The charter does not provide for cumulative voting for the election of directors.

~~Dividend Rights~~

Subject to the rights, if any, of the holders of any outstanding series of the Leafly preferred stock, the holders of Leafly common stock are entitled to receive dividends and other distributions (payable in cash, property or capital stock of Leafly) when, as and if declared by the Leafly board of directors out of any assets or funds legally available and will share equally on a per share basis in such dividends and distributions.

~~No Preemptive or Similar Rights~~

~~Leafly common stock is not entitled to preemptive rights, and is not subject to conversion, redemption or sinking fund provisions.~~

~~Liquidation, Dissolution and Winding Up~~

In the event of any voluntary or involuntary liquidation, dissolution or winding-up, after payment or provision for payment of the debts and other liabilities of Leafly, the holders of Leafly common stock will be entitled to receive all the remaining

assets of Leafly available for distribution to its stockholders, ratably in proportion to the number of shares of the Leafly common stock held by them, subject to the rights, if any, of the holders of any outstanding shares of Leafly preferred stock.

Sponsor Shares Subject to Earn-Out Conditions

In accordance with the Merger Agreement, upon closing of the Business Combination, ~~1,625~~81 of the shares of the Company’s common stock held by the Sponsor were placed in escrow and subjected to earn-out conditions ("(“Escrow ~~Shares"~~Shares”). Of these Escrow Shares, ~~50%~~50% will be released from escrow if and when the Company's common stock trades at or above ~~$13.50~~$270.00 for 20 out of 30 consecutive trading days at any time during the two-year period following closing of the Business Combination, and the remaining ~~50%~~50% will be released from escrow if and when the Company's common stock trades at or above ~~$15.50~~$310.00 for 20 out of 30 consecutive trading days at any time during the three-year period following ~~closing.~~closing of the Business Combination. In addition, all ~~1,625~~81 Escrow Shares will be released upon a change in control.

We account for the Escrow Shares as derivative liabilities, remeasured to fair value on a recurring basis, with changes in fair value recorded to earnings. See Note 2018 for additional information.

~~Lock Up Restrictions~~

Treasury Stock

~~In accordance~~

Effective August 1, 2022, the Company repurchased 154 shares of its common stock at a weighted-average price of $205.60 per share for a total of $31,663, with ~~various legal documents,~~$31,303 paid with restricted cash held in escrow at the ~~majority~~time and $360 remaining in accrued expenses and other current liabilities on our consolidated balance sheet at December 31, 2022. These repurchases were in settlement of ~~our Common Stock outstanding as of March 31, 2022 is subject to restrictions on trading through August~~the FPAs. See Notes 3 ~~2022. See Note 1~~ and 13 for ~~detail on Common Stock subject to Lock Up Restrictions.~~

additional information.

Stockholder Earn-Out Rights

Leafly stockholders, as of immediately prior to the closing of the Business Combination, were granted upon closing of the Business Combination, contingent rights to receive up to ~~5,429~~271 shares of common stock (the ~~"Rights"~~“Rights”) if the Company achieves certain earn-out conditions prior to the third anniversary of the Business Combination. We will account for the Rights as derivative liabilities, which we will remeasure to their current fair value as of the end of each reporting period, with changes in the fair value recorded to earnings. See Note 2018 for additional information.

The Rights will be earned and shares of common stock will be issued as follows:

First Tranche

Up to ~~2,715~~136 shares will be issued if and when:

•

revenue for the year ~~ending~~ended December 31, 2022 ~~equals~~equaled or ~~exceeds $65,000 (first~~exceeded $65,000 (“first revenue ~~target)~~target”, which was not met), or

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS – Continued

(in thousands, except per share amounts)

•

the date on which the volume-weighted average price of common stock for a period of at least 20 days out of 30 consecutive trading days ending on the trading day immediately prior to the date of determination is greater than or equal to ~~$13.50~~$270.00 (“first target price”) during the ~~two year~~two-year period beginning on the trading day after the closing date of the Merger (as adjusted for stock splits, reverse stock splits, stock dividends, reorganizations, recapitalizations, reclassifications, combinations, exchanges of shares or other like changes or transactions with respect to shares of common stock occurring at or after the ~~Closing)~~closing of the Business Combination) (the “first target period”), or

•

a change of control occurs within the ~~two years after the closing date of the Business Combination~~first target period at the first target price or higher, or

•

a pro rata portion of ~~2,715~~136 shares ~~(50%~~(50%) if the revenue during the first target period meets or exceeds ~~90%~~90% of the first revenue target.

Second Tranche

Up to ~~2,715~~136 shares will be issued if and when:

•

revenue for the year ending December 31, 2023 equals or exceeds ~~$101,000 (second~~$101,000 (“second revenue ~~target)~~target”), or

•

the date on which the volume-weighted average price of common stock for a period of at least 20 days out of 30 consecutive trading days ending on the trading day immediately prior to the date of determination is greater than or equal to ~~$15.50~~$310.00 (“second target price”) during the ~~three year~~three-year period beginning on the trading day after the closing date of the ~~Merger~~Business Combination (as adjusted for stock splits, reverse stock splits, stock dividends, reorganizations, recapitalizations, reclassifications, combinations, exchanges of shares or other like changes or transactions with respect to shares of common stock occurring at or after the ~~Closing)~~closing of the Business Combination) (the “second target period”), or

•

a change of control occurs within the ~~three years after the closing date of the Business Combination~~second target period at the second target price or higher, or

•

a pro rata portion of ~~2,715 (50%~~136 (50%) if the revenue during the second target period meets or exceeds ~~90%~~90% of the second revenue target.

If the second revenue target or second target price ~~target~~ is met in full, the respective first revenue target or first target price, as applicable, will be deemed to have been met as well if it had not been met during the first target period.

Preferred Stock

The ~~Leafly board of directors~~Board is authorized, subject to limitations prescribed by the law of the State of Delaware, to issue Leafly preferred stock from time to time in one or more series. The ~~Leafly board of directors~~Board is authorized to establish the number of shares to be included in each such series and to fix the voting rights, if any, designations, powers, preferences and relative, participating, optional, special and other rights, if any, and any qualifications, limitations and restrictions thereof, applicable to the shares of each series. The ~~Leafly board of directors~~Board is able, without stockholder approval, to issue Leafly preferred stock with voting and other rights that could adversely affect the voting power and other rights of the holders of the Leafly common stock and could have anti-takeover effects. The ability of the ~~Leafly board of directors~~Board to issue Leafly preferred stock without stockholder approval could have the effect of delaying, deferring or preventing a change of control of Leafly or the removal of existing management. Leafly did ~~not~~not have any issued and outstanding shares of preferred stock as of ~~June~~September 30, 2023 or December 31, 2022.

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS – Continued

(in thousands, except per share amounts)

NOTE 13 — Warrants and Forward Share Purchase Agreements

Public Warrants

At each of ~~both June~~September 30, ~~2022~~2023 and December 31, ~~2021,~~2022, there were 6,501 warrants outstanding to purchase an aggregate of 325 shares of common stock that had been included in the units issued in Merida’s initial public offering (the ~~"Public Warrants"~~“Public Warrants”). Each Public Warrant entitles the holder to purchase ~~one share~~0.05 shares of common stock at an exercise price of ~~$11.50.~~$230.00 per whole share. Public Warrants may only be exercised for a whole number of shares. No fractional shares will be issued upon exercise of the Public Warrants. The Public Warrants ~~will become~~became exercisable ~~on the later of (a)~~ 30 days after ~~the completion of a merger or (b) 12 months from~~ the closing of the ~~IPO. No warrants will~~Business Combination. The Public Warrants may not be exercisable for cash unless the Company has an effective and current registration statement covering the shares of common stock issuable upon exercise of the ~~warrants~~Public Warrants and a current prospectus relating to such shares of common stock.

Notwithstanding the foregoing, if a registration statement covering the shares of common stock issuable upon exercise of the Public Warrants is not effective within a specified period following the consummation of a merger, warrant holders may, until such time as there is an effective registration statement and during any period when the Company shall have failed to maintain an effective registration statement, warrant holders may exercise ~~warrants~~their Public Warrants on a cashless basis pursuant to the exemption provided by Section 3(a)(9) of the Securities Act, provided that such exemption is available. If that exemption, or another exemption, is not available, holders will not be able to exercise their ~~warrants~~Public Warrants on a cashless basis. The Public Warrants will expire five years after the ~~completion~~closing of ~~a merger~~the Business Combination or earlier upon redemption or liquidation.

~~Once the warrants become exercisable, the~~The Company may redeem the Public Warrants:

•

in whole and not in part;

•

at a price of ~~$0.01~~$0.20 per warrant;

•

upon not less than 30 days’ prior written notice of redemption;

•

if, and only if, the reported last sale price of the Company’s common stock equals or exceeds ~~$18.00~~$360.00 per share for any 20 trading days within a ~~30-trading~~30-trading day period commencing after the warrants ~~become~~became exercisable and ending on the third business day prior to the notice of redemption to the warrant holders; and

•~~If,~~

if, and only if, there is a current registration statement in effect with respect to the shares of common stock underlying the warrants.

If the Company calls the Public Warrants for redemption, management will have the option to require all holders that wish to exercise the Public Warrants to do so on a “cashless basis,” as described in the warrant agreement.

Private Warrants

At each of ~~both June~~September 30, ~~2022~~2023 and December 31, ~~2021,~~2022, there were 3,950 warrants outstanding to purchase an aggregate of 198 shares of common stock that Merida had sold to the Sponsor and EarlyBirdCapital in a private placement that took place simultaneously with Merida’s initial public offering

~~("the Private Warrants"~~ (the “Private Warrants”). The Private Warrants are identical to the Public Warrants, except that the Private Warrants and the shares of common stock issuable upon the exercise of the Private Warrants were not transferable, assignable or salable until after the ~~completion~~closing of the Business Combination, subject to certain limited exceptions. Additionally, the Private Warrants ~~will be~~are exercisable for cash or on a cashless basis, at the holder’s option, and beare non-redeemable so long as they are held by the initial purchasers or their permitted transferees. If the Private Warrants are held by someone other than the initial purchasers or their permitted transferees, the Private Warrants ~~will be~~are redeemable by the Company and exercisable by such holders on the same basis as the Public Warrants. The exercise price and number of shares of common stock issuable upon exercise of the ~~warrants~~Private Warrants may be adjusted in certain circumstances including in the event of a stock dividend, or recapitalization, reorganization, merger or consolidation. However, the ~~warrants~~Private Warrants will not be adjusted for issuance of common stock at a price below its exercise price. Additionally, in no event will the Company be required to net cash settle the ~~warrants.~~

Private Warrants.

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS – Continued

(in thousands, except per share amounts)

We account for the Private Warrants as derivative liabilities, remeasured to fair value on a recurring basis, with changes in the fair value recorded to earnings. See Note 2018 for additional information.

Forward Share Purchase Agreements

In December 2021 and January 2022, the Company entered into four separate FPAs with ~~certain investors.~~the FPA Holders. The FPAs ~~allow~~allowed the ~~investors~~FPA Holders to sell and transfer common stock held by ~~the investors,~~such holders, not to exceed a total of ~~4,000~~200 shares in aggregate, to the Company in exchange for cash. The price to be paid by the Company was ~~$10.16~~initially $203.20 per share for up to ~~2,600~~130 shares and ~~$10.01~~$200.20 per share for up to ~~1,400~~70 shares. As required by the FPAs, ~~$39,032~~$39,032 of cash was placed into escrow upon closing of the Business Combination, to be used for the share purchases. If the FPAs were not exercised by the ~~holders~~FPA Holders within their terms of three months post-Business Combination closing, the associated funds were to be released from escrow to the Company. We account for the FPAs as derivative liabilities, remeasured to fair value on a recurring basis, with changes in the fair value recorded to earnings.

On May 3, 2022, Leafly and the ~~holders~~FPA Holders entered into amendments to the FPAs (the “Amended FPAs”). The Amended FPAs modified the price at which the applicable ~~holder~~FPA Holder has the right, but not the obligation, to have Leafly repurchase certain shares held by the applicable ~~holder~~FPA Holder as of the closing of the Business Combination and not later sold into the market toat a price of ~~$10.16~~$203.20 per share (with respect to ~~686~~34 of the shares subject to the Amended FPAs) and ~~$10.31~~$206.20 per share (with respect to ~~2,404~~120 of the shares subject to the Amended FPAs). The Amended FPAs also modified the date by which such ~~holders may~~FPA Holders could elect to have Leafly repurchase their shares to August 1, 2022. In connection with the Amended FPAs, certain amendments were also made to the escrow agreements in respect toof the escrow accounts.

During the ~~three and six months~~year ended ~~June 30,~~December 31, 2022, ~~$5,403 and $7,369, respectively,~~a total of $8,089 was released from the escrow accounts due to ~~the~~certain FPA ~~holders~~Holders selling shares in the open market, which was accordingly reclassified on the Company's balance sheet from restricted cash to cash.

Effective August 1, 2022, the FPA ~~holders~~Holders elected to have Leafly repurchase ~~all of~~ their remaining154 shares covered by the ~~FPAs. Additional information is included~~FPAs for an aggregate repurchase price of $31,663. As a result, the shares repurchased have been removed from Leafly's outstanding shares effective as of the date of purchase, and placed into treasury. The FPA Holders elected to have all but $360 disbursed from the escrow account and were able to claim the remainder any time until August 1, 2023. On July 11, 2023, Leafly returned $360 of restricted cash to the FPA Holders pursuant to the terms of the FPAs (Note 3). Also, in ~~Note 21.~~connection with the settlement, approximately 1 shares of the Company’s common stock held by the Sponsor were canceled, according to an agreement between the Company and the Sponsor entered into upon execution of the FPAs.

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS – Continued

(in thousands, except per share amounts)

NOTE 14 — Equity Incentive and Other Plans

The Company currently has four equity plans: the New Leafly 2021 Equity Incentive Plan (the “2021 Plan”), the Legacy Leafly 2018 Equity Incentive Plan (the “2018 Plan”), the New Leafy ~~Earn Out~~Earn-Out Plan ~~(“Earn Out~~(the “Earn-Out Plan”), and the New Leafly 2021 Employee Stock Purchase Plan (the “ESPP”)~~, which~~. Activity under the 2021 Plan and the ESPP are ~~discussed~~detailed below. There were no options or other equity awards granted under the ~~plans~~2018 Plan or the Earn-Out Plan during the ~~three and six~~nine months ended ~~June~~September 30, ~~2022.~~

2023.

Stock-Based Compensation

2021 Plan

The 2021 Plan became effective immediately upon closing of the Business Combination. Pursuant to the 2021 Plan, ~~4,502~~225 shares of common stock ~~are~~were initially reserved for issuance. During the term of the 2021 Plan, the number of shares of common stock thereunder automatically increases on each January 1, commencing on January 1, 2023, and ending on (and including) January 1, 2031, by the lesser of (i) ~~10%~~10% of the fully diluted shares of common stock as of the last day of the preceding fiscal year and (ii) ~~4,502~~225 shares (adjusted pursuant to the terms of the 2021 Plan). NoEffective January 1, 2023, 221 shares of common stock were available for issuance under the 2021 Plan and 49 remained available at September 30, 2023.

2022 Awards

In August 2022 and October 2022, the Company granted stock options to purchase an aggregate of approximately 5 shares of common stock at a weighted-average exercise price of $39.60 per share and granted an aggregate of 128 restricted stock units (“RSUs”) and performance stock units (”PSUs”). Of the PSUs granted, 34 were market-based awards ~~have~~made to executives with a grant date fair value of $0.80 per share with vesting based on achievement of a $1.0 billion market cap by February 4, 2026, and 7 were performance awards made to executives with a grant date fair value of $16.20 per share with vesting based in part on achievement of a fiscal year 2022 adjusted EBITDA target, as defined in the award agreements, which was achieved. Prior to such grants, no grants had been made under the 2021 Plan. On March 13, 2023, the Company approved the vesting of 7 PSUs awarded in 2022, which vested based on the achievement of the Company’s 2022 adjusted EBITDA target, on March 13, 2023.

2023 Awards

The Company granted ~~under this~~32 annual incentive plan RSUs on March 14, 2023, which vested over four months.

On July 25, 2023, the Company granted: 126 service-based RSUs to employees, which are scheduled to vest over a two-year period from the initial vest date; 33 RSUs to non-employee Board members, which vested in full on August 20, 2023; and 24 PSUs to senior management, with vesting contingent upon the Company meeting certain fiscal year 2023 financial performance metrics, as specified in the award agreements.

Stock Options

The fair value of each stock option award is estimated on the date of ~~this filing.~~grant using the Black-Scholes option pricing model. No options were granted under the 2021 Plan during the nine months ended September 30, 2023.

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS – Continued

(in thousands, except per share amounts)

Stock option activity under the 2021 Plan for the nine months ended September 30, 2023 was as follows:


	Number of Shares		Weighted Average Exercise Price		Aggregate Intrinsic Value		Weighted Average Remaining Contractual Term (in years)
Outstanding at January 1, 2023		5	$	39.52	$	—	9.61
Forfeited or expired		—		32.08
Outstanding at March 31, 2023		5	$	39.55	$	—		9.38
Forfeited or expired		—		38.31
Outstanding at June 30, 2023		5	$	39.56	$	—		9.14
Forfeited or expired		—		16.26
Outstanding at September 30, 2023		5	$	39.58	$	—		8.88

Vested and exercisable		2	$	39.56	$	—		8.87

As of September 30, 2023, there was $68 of total unrecognized compensation cost related to stock options granted under the 2021 Plan. That cost is expected to be recognized over a weighted-average period of 2.61 years.

Restricted Stock Units and Performance Stock Units

RSU and PSU activity under the 2021 Plan for the nine months ended September 30, 2023 was as follows:


	Number of Shares			Weighted Average Grant Date Fair Value		Total Fair Value
Unvested at January 1, 2023		103		$	25.92
Granted		32			9.65	$	305
Vested		(18	)		18.79	$	188
Forfeited		(24	)		20.07
Unvested at March 31, 2023		93			17.81
Vested		(26	)		11.88	$	199
Forfeited		(17	)		18.61
Unvested at June 30, 2023		50			20.69
Granted		181			6.20	$	1,128
Vested		(48	)		7.52	$	323
Forfeited		(1	)		9.18
Unvested at September 30, 2023		182		$	9.77

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS – Continued

(in thousands, except per share amounts)

As of September 30, 2023, there was $1,432 total unrecognized compensation cost related to unvested RSUs and $72 total unrecognized compensation cost related to performance and market-based PSUs granted under the 2021 Plan. The total cost is expected to be recognized over a weighted-average period of 1.94 years.

2018 Plan

The 2018 Plan became effective on April 17, 2018. The 2018 Plan terminated upon closing of the Business Combination in 2022, but ~~then outstanding~~then-outstanding options under the 2018 Plan remain outstanding pursuant to their terms, with adjustments to the

number of shares and exercise prices to reflect the terms of the Business Combination. ~~The material terms of the 2018 Plan are:~~

•~~Our compensation committee of the board of directors administers the 2018 Plan.~~

•~~Options under the 2018 Plan were granted to employees, directors, and consultants of the Company and its subsidiaries.~~

•In the event of a merger or other consolidation relating to the Company or the sale of all or substantially all of the Company’s stock or assets, all then-outstanding option would be treated as set forth in the agreement governing such transaction.

•With limited exceptions, options under the 2018 Plan are generally non-transferable prior to vesting unless otherwise determined by the plan administrator and are exercisable only by the participant during his or her lifetime.

In May 2021, the Company’s board of directors granted stock options to purchase an aggregate of approximately 2,191 shares of common stock at an exercise price of $1.10 per share. These stock option grants were issued from the 2018 Plan.

The fair value of each stock option award to employees is estimated on the date of grant using the Black-Scholes option pricing model. ~~The following weighted-average assumptions were used as inputs to the pricing model for options granted during the six months ended June 30, 2021 (there~~There were no grants made in ~~2022):~~

2023 or 2022 under the 2018 Plan.


~~Risk-free interest rate~~	~~1.0~~	%
~~Expected term in years~~	~~5.90~~
~~Expected volatility~~	~~61.2~~	%
~~Expected dividend yield~~	~~0.0~~	%

Stock option activity under the 2018 Plan for the ~~three and six months ended June 30, 2022~~periods presented was as follows:

Number of
Shares Weighted Average
Exercise Price Aggregate
Intrinsic Value
Weighted Average
Remaining Contractual
Term (in years)
Outstanding at January 1, 2022 3,851 $ 1.77
Exercised (114) 1.12
Forfeited or expired (56) 1.08
Outstanding at March 31, 2022 3,681 $ 1.78 $ 23,918 8.62
Exercised (29) 1.05
Forfeited or expired (3) 2.30
Outstanding at June 30, 2022 1
3,649 $ 1.78 $ 11,307 8.35
Vested and exercisable
1,454 $ 1.00 $ 5,094 7.75


	Number of Shares			Weighted Average Exercise Price		Aggregate Intrinsic Value		Weighted Average Remaining Contractual Term (in years)
Outstanding at January 1, 2023		172		$	32.06
Exercised		—			8.00
Forfeited or expired		(22	)		27.97
Outstanding at March 31, 2023		150			32.68
Forfeited or expired		(26	)		25.50
Outstanding at June 30, 2023		124			34.17
Forfeited or expired		(7	)		31.57
Outstanding at September 30, 2023 1		117		$	34.29	$	8		4.90

Vested and exercisable		53		$	26.91	$	8		5.98

11.

Includes 64 ~~Includes 2,544, 0,~~ and ~~1,105 of~~53 awards accounted for as service-based ~~performance-based,~~ and market-based options, respectively, that are vested, that the Company currently deems probable of ~~vesting.~~vesting, or in the case of market-based options, that the Company is expensing so long as the respective service conditions are met. The ~~performance options vest only if gross revenue equals or exceeds certain thresholds for the years ending December 31, 2022 and 2023, while the~~ market-based options will vest only if the price of the Company's common stock reaches a ~~$1,000,000~~$1 billion market capitalization ta~~rget~~target for any 20 days during a ~~30-day~~30-day period on or before ~~the fourth anniversary of the closing of the Merger.~~February 4, 2026.

As of ~~June~~September 30, ~~2022,~~2023, there was: (i) ~~$1,597~~$363 of unrecognized compensation cost related to service-based 2018 Plan option awards, which is expected to be recognized over a remaining weighted-average service period of approximately ~~1.39~~1.63 years; and (ii) ~~$2,117~~$585 of unrecognized compensation cost related to market-based 2018 Plan option awards, which is expected to be recognized over a remaining weighted-average service period of approximately ~~1.78~~0.57 years.

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS – Continued

(in thousands, except per share amounts)

Stock-Based Compensation Expense

The following ~~tables~~table presents the classification of stock-based compensation ~~expense:~~

Three Months Ended June 30, Six Months Ended June 30,
2022 2021 2022 2021
Sales and marketing $ 26 $ 23 $ 60 $ 50
Product development 19 71 37 112
General and administrative 419 246 2,291 359
$ 464 $ 340 $ 2,388 $ 521

~~Earn Out Plan~~

The Earn Out Plan became effective immediately upon closing of the Business Combination. Pursuant to the Earn Out Plan, approximately 571 shares of common stock have been reserved for issuance to employees and certain other eligible parties in the form of restricted stock units (“RSUs”). These RSUs will vest if the Company achieves certain thresholds prior to the third anniversary of the Merger. No RSUs have been awardedexpense under the ~~Earn Out~~2021 Plan, ~~as of June 30, 2022.~~the 2018 Plan and the ESPP:


	Three Months Ended September 30,				Nine Months Ended September 30,
	2023		2022		2023		2022

Sales and marketing	$	94	$	77	$	230	$	137
Product development		141		86		347		123
General and administrative		762		608		1,658		2,899
	$	997	$	771	$	2,235	$	3,159

2022 Option Modification

Concurrent with the closing of the Business Combination, the vesting provisions of certain stock options previously granted in 2021 under the 2018 Plan to our Chief Executive Officer to purchase ~~2,917~~146 shares of common stock were modified, and a corresponding charge of ~~$1,366~~$1,366 was recorded ~~for~~during the three months ended March 31, 2022 to general and administrative expenses and additional paid-in capital. ~~The original award included the following vesting provisions:~~

•~~Liquidity Event Option~~

: A stock option to purchase 1,458 shares of common stock will vest upon the earlier of (a) the closing of the Initial Public Offering of the Company's common stock or (b) a change in control, provided the recipient remains in continuous service.

•~~Milestone Option~~: A stock option to purchase 1,458 shares of common stock will vest one-third each upon the achievement of the three annual revenue targets of $75,000, $150,000 and $300,000, provided the recipient remains in continuous service.

~~The modified vesting provisions are as follows:~~

•~~Liquidity Event Option~~: A stock option to purchase 1,458 shares of common stock will vest as follows, provided the recipient remains in continuous service: 50% upon the closing of the Business Combination and 50% upon the earlier of (i) the Company's achievement of a $1,000,000 market capitalization for any 20 days during a 30-day period on or before the fourth anniversary of the closing of the Business Combination (the "Market Cap Milestone") or (ii) a change in control.

•~~Milestone Option: A stock option to purchase 1,458 shares of common stock will vest upon the achievement of the following milestones, provided that the recipient remains in continuous service:~~

◦~~First Milestone~~: 50% of the total number of shares subject to the stock option will vest if the Company's gross revenue for the year ending December 31, 2022 equals or exceeds $65,000. A pro rata amount vests in the event that the Company's gross revenue equals or exceeds 90% of the revenue target.

◦~~Second Milestone~~: 50% of the total number of shares subject to the stock option will vest if the Company's gross revenue for the year ending December 31, 2023 equals or exceeds $101,000. A pro rata amount vests in the event that the Company's gross revenue equals or exceeds 90% of the revenue target.

◦~~In the event the Second Milestone is achieved, any unvested portion of the stock option subject to the First Milestone will fully vest.~~

◦~~In the event the Market Cap Milestone is achieved, any unvested portion of the Milestone Option will fully vest.~~

◦The date of vesting for the Milestone Option will be the earlier of (i) the date following the Company's filing with the SEC of its Form 10-K for the applicable fiscal year in which the applicable revenue target was attained or, (ii) the date of the Market Cap Milestone is achieved.

◦~~All shares subject to the Milestone Option will vest immediately upon a change in control.~~

◦The Milestone Option will remain outstanding unless and until the last possible time that the Second Milestone can be achieved, the Market Cap Milestone can be achieved, or a change in control may occur during the term of the Milestone Option award, subject to the recipient's continued service.

~~NOTE 15 —~~ Employee Stock Purchase Plan

The ~~2021 Employee Stock Purchase Plan (the “ESPP”)~~ESPP became effective immediately upon closing of the ~~Merger.~~Business Combination. Pursuant to the ESPP, ~~1,126~~56 shares of common stock ~~are~~were initially reserved for issuance. During the term of the ESPP, the number of shares of common stock thereunder automatically increases on each January 1, commencing on January 1, 2023 and ending on (and including) January 1, 2031, by the lesser of (i) ~~2.5%~~2.5% of the fully diluted shares of common stock as of the last day of the preceding fiscal year and (ii) ~~1,126~~56 shares (as adjusted pursuant to the terms of the ESPP). NoEffective January 1, 2023, 55 shares of common stock were available for issuance under the ESPP and 35 remained available at September 30, 2023. On March 15, 2023, eligible employees ~~participate~~purchased 14 shares for a total purchase price of $120. On September 15, 2023, eligible employees purchased 6 shares for a total purchase price of $49. The Company's current offering period runs from September 16, 2023 through March 15, 2024. Stock-based compensation expense includes $11 and $78 related to the ESPP for the three and nine months ended September 30, 2023 and $12 for both the three and nine months ended September 30, 2022.

Earn-Out Plan

The Earn-Out Plan became effective immediately upon closing of the Business Combination. Pursuant to the Earn-Out Plan, approximately 29 shares of common stock have been reserved for issuance to employees and certain other eligible parties in the ~~ESPP yet~~form of RSUs. These RSUs will vest if the Company achieves certain thresholds prior to the third anniversary of the closing of the Business Combination. No RSUs have been awarded under the Earn-Out Plan as of September 30, 2023.

Defined Contribution Plan

The Company recognized expense from matching contributions to the ~~date~~Company-sponsored defined contribution retirement (401k) plan as follows for the periods presented:


	Three Months Ended September 30,				Nine Months Ended September 30,
	2023		2022		2023		2022

401(k) matching contributions	$	134	$	225	$	520	$	684

Table of this filing.Contents

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS – Continued

(in thousands, except per share amounts)

NOTE 1615 — Related Party Transactions

One of Leafly's significant investors, Brendan Kennedy, is a member of the board of directors of Tilray, Inc., which is the parent company of High Park Holdings Ltd., a customer of Leafly, and has therefore been identified as a related party. During the three months ended June 30, 2022 and 2021, the Company recorded approximately $— and $112, respectively, of revenue earned from contracts with this customer, and during the six months ended June 30, 2022 and 2021, the Company recorded approximately $— and $114, respectively, of revenue earned from contracts with this customer.

In June 2021, ~~Mr. Kennedy,~~Merida Capital, an affiliate of Merida, purchased a convertible promissory note totaling ~~$1,000.~~$1,000. The note was issued as part of the existing series of 2021 Notes (see Note ~~11)~~11) and was subject to the same interest rate, maturity, and conversion terms. This note converted to shares of Leafly common stock upon closing of the Business Combination in February 2022, along with the other 2021 Notes.

~~NOTE 17 – Defined Contribution Plan~~

~~The~~

At December 31, 2022, the Company ~~recognized expense from matching contributions~~owed $10 to two members of its Board, which is included in accrued expenses and other current liabilities on Leafly's consolidated balance sheet and was repaid during the first quarter of 2023.

Effective September 1, 2023, the Company entered into a consulting agreement with Peter Lee, a member of the Company’s Board of Directors, at a rate of $30 per month for an initial term of two months, extendable for a second term of two months, for a total maximum term of four months. Under the agreement, Mr. Lee is providing the Company with certain consultancy services related to the Company-sponsored defined contribution retirement plan of $215 and $218 for the three months ended June 30, 2022 and 2021, respectively, and the Company recognized $459 and $369 for the six months ended June 30, 2022 and 2021, respectively.Company’s business strategies.

NOTE 1816 — Net (Loss) Income ~~(Loss)~~ Per Share

Basic and diluted net (loss) income ~~(loss)~~ per share attributable to common stockholders is presented in conformity with the two-class method required for participating securities. Under the two-class method, basic net (loss) income ~~(loss)~~ per share attributable to common stockholders is computed by dividing the net (loss) income ~~(loss)~~ attributable to common stockholders by the weighted-average number of shares of common stock outstanding during the period.

Shares repurchased and held in treasury by the Company are removed from the weighted-average number of shares of common stock outstanding as of the date of repurchase.

The Company considers its preferred stock to be participating securities. As of ~~June~~September 30, 2023 and September 30, 2022, the Company had ~~1,625~~81 outstanding shares of common stock that are in escrow and subject to earn-out conditions and thus forfeiture, which do not meet the criteria for participating securities (see Note 12 ~~— Stockholders' Equity~~ for additional information). Net (loss) income ~~(loss)~~ is attributed to common stockholders and participating securities based on their participation rights. Net ~~income (loss)~~loss is not attributed to the preferred stock as the holders of the preferred stock do not have a contractual obligation to share in any losses.

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS – Continued

(in thousands, except per share amounts)

Diluted earnings per share attributable to common stockholders adjusts basic earnings per share for the potentially dilutive impact of non-participating shares of common stock that are subject to forfeiture, stock options, preferred stock, convertible notes, and other securities outstanding. Certain securities are antidilutive and as such, are excluded from the calculation of diluted earnings per share and disclosed separately. Because of the nature of the calculation, particular securities may be dilutive in some periods and anti-dilutive in other periods. The Class 1, 2, and 3 common shares presented below have been retroactively restated for all periods using the conversion ratio in connection with the Business Combination.

The following table presents the computation of basic and diluted net (loss) income ~~(loss)~~ per share attributable to common stockholders, as a group, for the periods presented:


	Three Months Ended September 30,						Nine Months Ended September 30,
	2023			2022			2023			2022

Net (loss) income	$	(2,210	)	$	15,454		$	(9,043	)	$	10,837
Income impact of FPAs		—			(3,939	)		—			(346	)
Income impact of convertible promissory notes		—			600			—			—
Total undistributed (loss) income	$	(2,210	)	$	12,115		$	(9,043	)	$	10,491

Weighted average shares outstanding		2,011			1,779			1,974			1,763
Dilutive effect of FPAs		—			177			—			57
Dilutive effect of convertible promissory notes		—			124			—			—
Dilutive effect of stock-based awards		—			69			—			104
Common stock and common stock equivalents		2,011			2,149			1,974			1,924


Basic net (loss) income per share	$	(1.10	)	$	8.69		$	(4.58	)	$	6.15
Diluted net (loss) income per share	$	(1.10	)	$	5.64		$	(4.58	)	$	5.45

Three Months Ended
June 30, Six Months Ended
June 30,
2022 2021 2022 2021
Net income (loss) (A) $ 14,759 $ (1,317) $ (4,617) $ (2,426)
Income impact of convertible promissory notes 600 — — —
Total undistributed income (loss) (B) 15,359 (1,317) (4,617) (2,426)
Weighted average shares outstanding (C) 37,415 24,808 35,097 24,786
Dilutive effect of convertible promissory notes 2,429 — — —
Dilutive effect of stock-based awards 2,197 — — —
Common stock and common stock equivalents (D) 42,041 24,808 35,097 24,786
Net income (loss) per share:
Basic (A/C) $ 0.39 $ (0.05) $ (0.13) $ (0.10)
Diluted (B/D) $ 0.37 $ (0.05) $ (0.13) $ (0.10)

During 2022, the Class 1, 2, and 3 shares were outstanding from January 1, 2022 through February 3, 2022, while only one class of common stock was outstanding beginning February 4, 2022. During 2021, only the Class 1, 2, and 3 shares were outstanding. Following are the calculations of basic and diluted net income (loss) per share for each class of common stock:

Three Months Ended
June 30, 2022 Three Months Ended
June 30, 2021
Common Class 1 Class 2 Class 3
Net income (loss) (A) $ 14,759 $ (498) $ (730) $ (89)
Income impact of convertible promissory notes 600 — — —
Total undistributed income (loss) (B) $ 15,359 $ (498) $ (730) $ (89)
Weighted average shares outstanding (C) 37,415 9,379 13,755 1,675
Dilutive effect of convertible promissory notes 2,429 — — —
Dilutive effect of stock-based awards 2,197 — — —
Common stock and common stock equivalents (D) 42,041 9,379 13,755 1,675
Net income (loss) per share:
Basic (A/C) $ 0.39 $ (0.05) $ (0.05) $ (0.05)
Diluted (B/D) $ 0.37 $ (0.05) $ (0.05) $ (0.05)

Six Months Ended June 30, 2022 Six Months Ended June 30, 2021
Common Class 1 Class 2 Class 3
Net loss $ (4,617) $ (918) $ (1,346) $ (162)
Weighted average shares outstanding 35,097 9,379 13,755 1,652
Basic and diluted net loss per share $ (0.13) $ (0.10) $ (0.10) $ (0.10)

The following shares of common stock subject to certain instruments were excluded from the computation of diluted net income per share attributable to common stockholders for the periods presented as their effect would have been antidilutive (with figures recast using the conversion ratio for the Business Combination, as applicable):

Three Months Ended
June 30, Six Months Ended June 30,
2022 2021 2022 2021
Shares subject to outstanding common stock options 1,092 3,931 1,092 3,931
Shares subject to stockholder earn-out rights 5,429 — 5,429 —
Shares subject to Public Warrants 6,501 — 6,501 —
Shares subject to Private Warrants 3,950 — 3,950 —
Preferred stock — 6,140 — 6,140
Escrow Shares 1,625 — 1,625 —
18,597 10,071 18,597 10,071


	Three Months Ended September 30,				Nine Months Ended September 30,
	2023		2022		2023		2022

Shares subject to warrants		523		523		523		523
Shares subject to convertible promissory notes		124		—		124		121
Shares subject to ESPP		13		14		11		14
Escrow Shares		81		81		81		81
Shares subject to outstanding common stock options, RSUs and PSUs		285		56		240		56
Shares subject to stockholder earn-out rights		271		271		271		271
		1,297		945		1,250		1,066

See NoteNote 11 for additional information regarding convertible promissory notes, Note 12 for additional information regarding stockholder earn-out rights, preferred stock, and ~~escrow shares,~~ Escrow Shares, Note 13 for additional information regarding warrants, and Note 14 for additional information regarding stock ~~options.~~options, RSUs and PSUs.

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS – Continued

(in thousands, except per share amounts)

NOTE 1917 — Segment Reporting

Segment revenue and gross profit were as follows during the periods presented:


	Three Months Ended September 30,				Nine Months Ended September 30,
	2023		2022		2023		2022
Revenue:
Retail	$	9,266	$	9,042	$	27,576	$	27,286
Brands		1,317		2,739		4,931		7,965
Total revenue	$	10,583	$	11,781	$	32,507	$	35,251

Gross profit:
Retail	$	8,234	$	7,916	$	24,374	$	23,975
Brands		1,186		2,350		4,386		6,865
Total gross profit	$	9,420	$	10,266	$	28,760	$	30,840

Three Months Ended
June 30, Six Months Ended
June 30,
2022 2021 2022 2021
Revenue:
Retail $ 9,065 $ 8,145 $ 18,244 $ 15,966
Brands 2,985 2,443 5,226 4,097
Total revenue $ 12,050 $ 10,588 $ 23,470 $ 20,063
Gross profit:
Retail 8,075 7,504 16,214 14,595
Brands 2,534 1,871 4,360 3,165
Total gross profit $ 10,609 $ 9,375 $ 20,574 $ 17,760

Assets are not allocated to segments for internal reporting presentations, nor are depreciation and amortization.

Geographic Areas

The Company’s operations are primarily in the U.S. and to a lesser extent, in ~~certain other countries.~~Canada. Refer to Note 9 for revenue classified by major geographic area.

NOTE 2018 — Fair Value Measurements

The Company follows the guidance in ASC 820, ~~"Fair~~“Fair Value Measurement,"” for its financial assets and liabilities that are re-measured and reported at fair value at each reporting period. The fair value of the Company’s financial assets and liabilities reflects management’s estimate of amounts that the Company would have received in connection with the sale of the assets or paid in connection with the transfer of the liabilities in an orderly transaction between market participants at

the measurement date. In connection with measuring the fair value of its assets and liabilities, the Company seeks to maximize the use of observable inputs (market data obtained from independent sources) and to minimize the use of unobservable inputs (internal assumptions about how market participants would price assets and liabilities).

The following fair value hierarchy is used to classify assets and liabilities based on the observable inputs and unobservable inputs used in order to value the assets and liabilities:

Level 1: Quoted prices in active markets for identical assets or liabilities. An active market for an asset or liability is a market in which transactions for the asset or liability occur with sufficient frequency and volume to provide pricing information on an ongoing basis.

Level 2: Observable inputs other than Level 1 inputs. Examples of Level 2 inputs include quoted prices in active markets for similar assets or liabilities and quoted prices for identical assets or liabilities in markets that are not active.

Level 3: Unobservable inputs based on our assessment of the assumptions that market participants would use in pricing the asset or liability.

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS – Continued

(in thousands, except per share amounts)

The Company’s financial instruments include cash equivalents, restricted cash, accounts receivable from customers, accounts payable and accrued liabilities, all of which are typically short-term in nature. The Company believes that the carrying amounts of these financial instruments reasonably approximate their fair values due to their short-term nature.

The following table presents information about the Company’s derivative liabilities that are measured at fair value on a recurring basis beginning February 4, 2022 (the date of closing of the Business Combination) when the derivative liabilities were assumed, and discloses the fair value hierarchy level of the valuation inputs the Company utilized to determine such fair value:
Description Level Fair Value at June 30, 2022 Fair Value at March 31, 2022 Fair Value at February 4, 2022
Gain (Loss) Three Months Ended June 31, 20221
Gain (Loss) Six Months Ended June 31, 20221
Private Warrants derivative liability 3 $ 3,693 $ 7,989 $ 3,916 $ 4,296 $ 223
Forward share purchase agreements derivative liability 3 17,763 7,452 14,170 $ (10,311) $ (3,593)
Escrow Shares derivative liability 3 3,481 10,129 6,868 $ 6,648 $ 3,387
Stockholder earn-out rights derivative liability 3 12,147 35,912 26,131 $ 23,765 $ 13,984
Total $ 37,084 $ 61,482 $ 51,085 24,397 $ 14,000


			Fair Value at										Change in Fair Value of Derivatives
Description	Level		September 30, 2023		June 30, 2023		December 31, 2022		September 30, 2022		June 30, 2022		Three Months Ended September 30, 2023		Three Months Ended September 30, 2022		Nine Months Ended September 30, 2023		Nine Months Ended September 30, 2022
Private Warrants derivative liability		3	$	113	$	121	$	182	$	662	$	3,693	$	8	$	3,031	$	69	$	3,254
Forward share purchase agreements derivative liability 1		3		—		—		—		—		17,763		—		3,940		—		346
Escrow Shares derivative liability		3		5		6		52		47		3,481		1		3,434		47		6,821
Stockholder earn-out rights derivative liability		3		25		30		204		288		12,147		5		11,859		179		25,843
Total			$	143	$	157	$	438	$	997	$	37,084	$	14	$	22,264	$	295	$	36,264

The forward share purchase agreements were settled effective August 1, 2022, at which time the fair value was $13,824 ~~Totals may not foot due to rounding~~based on cash settlement.

Assumptions used to determine the fair values are presented in the following sections:

Private Warrants Derivative Liability

The Private Warrants were valued using a Black-Scholes model and the following Level 3 inputs:


	September 30, 2023			June 30, 2023			December 31, 2022			September 30, 2022			June 30, 2022
Exercise price	$	230.00		$	230.00		$	230.00		$	230.00		$	230.00
Stock price	$	6.42		$	5.80		$	13.00		$	13.60		$	90.00
Volatility		99.9	%		99.9	%		75.0	%		98.0	%		51.6	%
Term (in years)		3.35			3.60			4.09			4.34			4.59
Risk-free rate		4.7	%		4.5	%		4.1	%		4.1	%		3.0	%
Dividend yield		0.0	%		0.0	%		0.0	%		0.0	%		0.0	%

June 30, 2022 March 31, 2022 February 4, 2022
Exercise price $ 11.50 $ 11.50 $ 11.50
Stock price $ 4.50 $ 8.28 $ 6.53
Volatility 51.6% 36.7% 34.3%
Term (in years) 4.59 4.85 5.00
Risk-free rate 3.0% 2.4% 1.8%
Dividend yield 0.0% 0.0% 0.0%

The volatility input was calculated using a weighted average of historical volatilities from select benchmark companies and the volatility of the Public Warrants. The term input represents the maximum contractual term, though the Private Warrants may be exercised earlier. The interest rate input is the U.S. Treasury constant maturity rate for the instrument that most closely matches the term input.

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS – Continued

(in thousands, except per share amounts)

Forward Share Purchase Agreements Derivative Liability

The FPAs were valued using a Black-Scholes model and the following Level 3 inputs:


	June 30, 2022
Exercise price - one agreement	$	206.20
Exercise price - three agreements	$	203.20
Stock price	$	90.00
Volatility		70.4	%
Term (in years)		0.09
Risk-free rate		1.3	%
Dividend yield		0.0	%

June 30, 2022 March 31, 2022 February 4, 2022
Exercise price - one agreement $ 10.31 $ 10.16 $ 10.16
Exercise price - three agreements $ 10.16 $ 10.01 $ 10.01
Stock price $ 4.50 $ 8.28 $ 6.53
Volatility 70.4% 72.6% 63.9%
Term (in years) 0.09 0.09 0.24
Risk-free rate 1.3% 0.2% 0.2%
Dividend yield 0.0% 0.0% 0.0%

The volatility input was calculated using a weighted average of historical volatilities from select benchmark companies. The term input represents the maximum contractual term, though the shares underlying the FPAs ~~may be~~were in some cases sold by the holders into the open market earlier ~~which in some cases they have been~~ (see Note ~~21)~~13). The interest rate input is the U.S. Treasury constant maturity rate for the instrument that most closely matches the term input.

Escrow Shares Derivative Liability

The Escrow Shares derivative liability was calculated using a ~~binomial lattice model~~Monte Carlo simulation and the following Level 3 inputs:


	September 30, 2023			June 30, 2023			December 31, 2022			September 30, 2022			June 30, 2022
First stock price trigger	$	270.00		$	270.00		$	270.00		$	270.00		$	270.00
Second stock price trigger	$	310.00		$	310.00		$	310.00		$	310.00		$	310.00
Stock price	$	6.42		$	5.80		$	13.00		$	13.60		$	90.00
Volatility		98.6	%		98.6	%		86.0	%		79.0	%		68.0	%
Term (in years)		1.35			1.60			2.09			2.34			2.59
Risk-free rate		5.4	%		5.1	%		4.4	%		4.2	%		3.0	%
Dividend yield		0.0	%		0.0	%		0.0	%		0.0	%		0.0	%

June 30, 2022 March 31, 2022 February 4, 2022
First stock price trigger $ 13.50 $ 13.50 $ 13.50
Second stock price trigger $ 15.50 $ 15.50 $ 15.50
Stock price $ 4.50 $ 8.28 $ 6.53
Volatility 68.0% 63.0% 64.0%
Term (in years) 2.59 2.85 3.00
Risk-free rate 3.0% 2.4% 1.6%
Dividend yield 0.0% 0.0% 0.0%

The volatility input was calculated using a weighted average of historical volatilities from select benchmark companies. The term input represents the maximum contractual term, though the shares may be released from escrow earlier. The interest rate input is the U.S. Treasury constant maturity rate for the instrument that most closely matches the term input.

Stockholder Earn-Out Rights Derivative Liability

The stockholder earn-out rights were valued using a ~~binomial lattice model~~Monte Carlo simulation and the following Level 3 inputs:


	September 30, 2023			June 30, 2023			December 31, 2022			September 30, 2022			June 30, 2022
First stock price trigger	$	270.00		$	270.00		$	270.00		$	270.00		$	270.00
Second stock price trigger	$	310.00		$	310.00		$	310.00		$	310.00		$	310.00
First revenue trigger	$	65,000		$	65,000		$	65,000		$	65,000		$	65,000
Second revenue trigger	$	101,000		$	101,000		$	101,000		$	101,000		$	101,000
Stock price	$	6.42		$	5.80		$	13.00		$	13.60		$	90.00
Base year revenue assumption	$	42,000		$	44,000		$	48,000		$	47,500		$	49,500
Volatility		98.6	%		98.6	%		86.0	%		79.0	%		68.0	%
Term (in years)		1.35			1.60			2.09			2.34			2.59
Risk-free rate		5.4	%		5.1	%		4.4	%		4.2	%		3.0	%
Dividend yield		0.0	%		0.0	%		0.0	%		0.0	%		0.0	%

June 30, 2022 March 31, 2022 February 4, 2022
First stock price trigger $ 13.50 $ 13.50 $ 13.50
Second stock price trigger $ 15.50 $ 15.50 $ 15.50
First revenue trigger $ 65,000 $ 65,000 $ 65,000
Second revenue trigger $ 101,000 $ 101,000 $ 101,000
Stock price $ 4.50 $ 8.28 $ 6.53
2022 Revenue assumption $ 49,500 $ 55,500 $ 55,500
Volatility 68.0% 63.0% 64.0%
Term (in years) 2.59 2.85 3.00
Risk-free rate 3.0% 2.4% 1.6%
Dividend yield 0.0% 0.0% 0.0%

The revenue assumption input relates to projected revenue for fiscal year 2022 (for the periods ended September 30, 2022 and June 30, 2022) and fiscal year 2023 (for the periods ended September 30, 2023 and June 30, 2023) and represents the midpoint of revenue guidance the Company ~~has provided.~~provided in the respective periods. The volatility input was calculated using a

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS – Continued

(in thousands, except per share amounts)

weighted average of historical volatilities from select benchmark companies. The term input

represents the maximum contractual term, though the stockholder earn-out rights may vest earlier. The interest rate input is the U.S. Treasury constant maturity rate for the instrument that most closely matches the term input.

~~NOTE 21 - Subsequent Events~~

~~Effective August 1,~~

Item 7. MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

The following discussion and analysis of the Company’s financial condition and results of operations should be read in conjunction with our financial statements and the notes related thereto which are included in “Part I, Item 1. Financial Statements” of this Quarterly Report on Form 10-Q. Certain information contained in the discussion and analysis set forth below includes forward-looking statements. Our actual results may differ materially from those anticipated in these forward-looking statements as a result of many factors, including those set forth under “Item 1A. Risk Factors” and elsewhere in our 2022 Annual Report and our 2023 10-Qs.

Amounts in this section are presented in thousands, except for per share numbers and percentages.

Business Overview

Leafly is a leading online cannabis discovery marketplace and resource for cannabis consumers. Leafly provides an information resource platform with a deep library of content, including detailed information about cannabis strains, retailers and cannabis products. We are a trusted destination to discover legal cannabis products and order them from licensed retailers with offerings that include subscription-based products and digital advertising. Legacy Leafly was founded in 2010 and is headquartered in Seattle with 137 total employees, including 132 in the ~~FPA holders elected~~U.S. and 5 in Canada as of September 30, 2023.

Leafly is one of the cannabis industry’s leading marketplaces for brands and retailers to reach one of the largest audiences of consumers interested in cannabis. Our platform includes educational information, strains data, and lifestyle content, enabling consumers to use Leafly’s content library to have an informed shopping experience. Leafly ~~repurchase~~reduces the friction caused by fragmented regulation of cannabis across North America by offering a compliant digital marketplace that connects cannabis consumers with legal and licensed retailers and brands nearest them.

Leafly allows each shopper to tailor their ~~remaining 3,081~~journey, by selecting the store, brand, and cannabis form-factor that appeals to them. Once that shopper builds a basket and is ready to order, our non-plant-touching business model sends that order reservation to the store for payment and fulfillment. By matching stores and shoppers, we deliver value to all constituencies. We monetize our platform primarily through the sale of subscription packages, bundling e-commerce software and advertising solutions, as well as non-subscription-based advertising to retailers and brands.

Significant Events

Reverse Stock Split

On September 12, 2023, the Company implemented a one-for-twenty reverse split of its common stock (Note 12). To facilitate comparative analysis, all statements in this Quarterly Report regarding numbers of shares ~~covered~~of common stock and all references to prices of a share of common stock, if referencing events or circumstances occurring prior to September 12, 2023, have been retroactively restated to reflect the effect of the reverse stock split on a pro forma basis.

Content Shift

During the first half of 2023, in conjunction with our reductions in staffing and cost cutting (see “Reductions in Force” below), Leafly began its transition from a news-centric platform to a marketplace platform. In this “content shift,” we changed our focus from a content-driven approach to one intended to maximize consumer demand for our retailer customers by attracting visitors who are more likely to order from our retailers. Leafly has enhanced its deal types, delivery options and created deeper search capabilities intended to drive conversion to sales back to retailers and brands. Our strategy is to focus on key and emerging retailer and brand accounts by strongly aligning our sales and marketing resources with their needs. In addition, at the end of the second quarter, we implemented select pricing increases, pass-throughs of certain costs and annual subscription agreements in select markets. As expected, we experienced and continue to experience some slowing of our revenue growth as our team was focused on process change, which will likely continue into the fourth quarter of 2023.

Reductions in Force

In light of the current macroeconomic environment, we have taken steps to manage the business accordingly. We implemented plans to reduce operating expenses, including previously announced headcount reductions:

•

on October 18, 2022 of 56 employees, or approximately 21% of our workforce at the time. We incurred cash charges of $492 associated with the headcount reductions during the fourth quarter of 2022.

•

on March 16, 2023 of approximately 40 employees, or approximately 21% of our workforce at the time. We incurred cash charges of $754 associated with the headcount reductions during the first quarter of 2023.

The restructuring plans above have been implemented and are expected to continue contributing to the cash savings of the Company. These cost reductions are not expected to have a significant impact on the scope of our business. We will focus on maximizing efficiencies across all areas, investing in projects and products that we expect will result in the highest returns. By coupling cost savings with our strategic content shift, we believe Leafly will be better situated to become profitable in future periods.

Key Metrics

In addition to the measures presented in our consolidated financial statements, our management regularly monitors certain metrics in the operation of our business:

Ending Retail Accounts

Ending retail accounts is the number of paying retailer accounts with Leafly as of the last month of the respective period. Retail accounts can include more than one retailer. This metric is helpful because it represents a portion of the volume element of our revenue and provides an indication of our market share.

Retailer Average Revenue Per Account (“ARPA”)

Retailer ARPA is calculated as monthly retail revenue, on an account basis, divided by the ~~FPAs~~number of retail accounts that were active during that same month. An active account is one that had an active paying subscription with Leafly in the month. Leafly does not provide retailers with an ongoing free subscription offering but may offer a free introductory period with certain subscriptions. This metric is helpful because it represents the price element of our revenue.

Results of Operations

Key Metrics

The table below presents these measures for the respective periods:


	Three Months Ended September 30,
	2023		2022		Change			Change (%)
Key Operating Metrics:
Ending retail accounts1		4,466		5,637		(1,171	)		-21	%
Retailer ARPA2	$	644	$	556	$	88			16	%


	Nine Months Ended September 30,
	2023		2022		Change			Change (%)
Key Operating Metrics:
Ending retail accounts1		4,466		5,637		(1,171	)		-21	%
Retailer ARPA2	$	585	$	570	$	15			3	%

Represents the amount outstanding on the last day of the month of the respective period.

Calculated as a simple average of monthly retailer ARPA for the period presented.

The 21% decline in year-over-year ending retail accounts for the three and nine months ended September 30, 2023, compared to the same periods in 2022, was primarily related to customer budget constraints and Leafly’s removal of non-paying customers.

The 16% increase in ARPA for the three months ended September 30, 2023, compared to the same period in 2022 was primarily the result of the roll-out of new rate cards and churn of lower ARPA accounts. The 3% increase in ARPA for the nine months ended September 30, 2023, compared to the same period in 2022 was due largely to previously implemented pricing increases and the lower retail account base.

Revenue

We generate our revenue through the sale of online advertising and online order reservation enablement on the Leafly platform for suppliers in our Retail and Brands segments. Within our Retail segment, we monetize our multi-sided retail marketplace through monthly subscriptions that enable retailers to advertise to and acquire potential shoppers. Our solutions allow retailers, where legally permissible, to accept online orders from shoppers who visit Leafly.com or use a Leafly-powered online order reservation solution, including our iOS app. Within our Brands segment, our revenue is derived by creating custom advertising campaigns for both small and large brands that target Leafly’s broad and diverse audience and offering brands profile listings on our platform, which are sold on a monthly recurring subscription or annual basis. Advertising opportunities include on-site digital display, native placements, email, branded content, and off-site audience extension. Leafly’s advertising partners span a variety of verticals including hardware and accessories, THC-infused products, hemp, CBD, and seed.


	Three Months Ended September 30,
	2023		2022		Change ($)			Change (%)
Revenue:
Retail	$	9,266	$	9,042	$	224			2	%
Brands		1,317		2,739		(1,422	)		-52	%
Total revenue	$	10,583	$	11,781	$	(1,198	)		-10	%


	Nine Months Ended September 30,
	2023		2022		Change ($)			Change (%)
Revenue:
Retail	$	27,576	$	27,286	$	290			1	%
Brands		4,931		7,965		(3,034	)		-38	%
Total revenue	$	32,507	$	35,251	$	(2,744	)		-8	%

Retail

Retail subscriptions revenue increased $140 due to the price increase and other revenues increased $127, partially offset by a $43 decrease in digital display ads for the three months ended September 30, 2023 as compared to the same period in 2022. Digital media display ads revenue declines were due to decreased volume of display ads sold. For the three months ended September 30, 2023, the increase in retail subscription revenue as compared to the same period in 2022 was primarily due to the price increase implemented during the second quarter of 2023.

Retail subscriptions revenue decreased $380, more than offset by a $478 increase in digital display ads and other revenues of $192, driving a slight increase in retail revenue for the nine months ended September 30, 2023 as compared to the same

period in 2022. Digital media display ads revenue growth was caused by increased volume of display ads sold. For the nine months ended September 30, 2023, the decrease in retail subscription revenue as compared to the same period in 2022 was primarily due to customer churn and marketplace dynamics which offset the favorable impact of the price increase in the third quarter.

Brands

Macro challenges, including changes in state regulatory provisions, have put overall pressure on the cannabis industry which has impacted our brand advertising business. For the three months ended September 30, 2023 as compared to the same period in 2022, Brands revenue decreased $1,422, due primarily to a direct-to-consumer marketing revenue decrease of $532, a reduction in display ads of $598 and a branded content decrease of $211.

For the nine months ended September 30, 2023 as compared to the same period in 2022, Brands revenue decreased $3,034, due primarily to direct-to-consumer marketing revenue decrease of $1,094, a reduction in display ads of $1,091 and a branded content decrease of $609.

The Company’s current systems do not allow us to precisely quantify changes in Brands revenue attributable to price and volume. The information we have from our existing systems, combined with our knowledge of changes in list prices, informs the discussion of Brands volume and pricing that follows. We believe Brands revenue declined due to decreased volume and reduced advertising spend per ad from our clients.

Cost of Revenue


	Three Months Ended September 30,
	2023		2022		Change ($)			Change (%)
Cost of sales: 1
Retail	$	1,032	$	1,126	$	(94	)		-8	%
Brands		131		389		(258	)		-66	%
Total cost of sales	$	1,163	$	1,515	$	(352	)		-23	%


	Nine Months Ended September 30,
	2023		2022		Change ($)			Change (%)
Cost of sales: 1
Retail	$	3,202	$	3,311	$	(109	)		-3	%
Brands		545		1,100		(555	)		-50	%
Total cost of sales	$	3,747	$	4,411	$	(664	)		-15	%

Prior period amounts have been revised to reflect the current period presentation.

Retail

Retail cost of sales reductions were driven by increased efficiency and lower platform costs as described below.

For the three months ended September 30, 2023 as compared to the same period in 2022, retail cost of revenue decreased $94 due to a reduction in labor allocation costs of $75 and a decrease in business platform and merchant processing costs of $44, partially offset by increased website infrastructure costs of $25.

For the nine months ended September 30, 2023 as compared to the same period in 2022, retail cost of revenue decreased $109 due to decreased website infrastructure costs of $12 and labor allocation costs of $185, partially offset by an ~~aggregate repurchase price~~$88 increase in business platform and merchant processing costs.

Table of $31,663. Contents

Brands

Brands cost of sales reductions were a consequence of declining revenues and, to a lesser extent, increased efficiency as described below.

Brands cost of revenue decreased $258 for the three months ended September 30, 2023 as compared to the same period in 2022, of which $179 corresponds to decreased associated revenue. Brands cost of revenue also decreased $79 for the three months ended September 30, 2023 as compared to the same period in 2022, due to reduced labor allocation costs.

Brands cost of revenue decreased $555 for the nine months ended September 30, 2023 as compared to the same period in 2022, of which $408 corresponds to decreased associated revenue. Brands cost of revenue also decreased $147 for the nine months ended September 30, 2023 as compared to the same period in 2022, due to reduced labor allocation costs.

Operating Expenses

As described below, operating expenses declined significantly overall as a result of the ~~shares repurchased~~two reductions in force and cost reduction activities discussed above.


	Three Months Ended September 30,
	2023		2022		Change ($)			Change (%)
Operating expenses:
Sales and marketing	$	2,563	$	6,403	$	(3,840	)		-60	%
Product development		2,533		3,406		(873	)		-26	%
General and administrative		5,799		6,489		(690	)		-11	%
Total operating expenses	$	10,895	$	16,298	$	(5,403	)		-33	%


	Nine Months Ended September 30,
	2023		2022		Change ($)			Change (%)
Operating expenses:
Sales and marketing	$	10,326	$	21,529	$	(11,203	)		-52	%
Product development		8,133		10,927		(2,794	)		-26	%
General and administrative		17,475		20,730		(3,255	)		-16	%
Total operating expenses	$	35,934	$	53,186	$	(17,252	)		-32	%

Sales and Marketing

Sales and marketing expenses decreased $3,840 for the three months ended September 30, 2023 as compared to the same period in 2022 due to:

•

a $2,875 decrease in compensation costs;

•

a $647 reduction in advertising and marketing spending;

•

a $151 decline in professional services; and

•

a $167 reduction in other costs.

Sales and marketing expenses decreased $11,203 for the nine months ended September 30, 2023 as compared to the same period in 2022 due to:

•

a $6,394 decrease in compensation costs;

•

a $3,815 reduction in advertising and marketing spending;

•

a $594 reduction in professional services; and

•

a $400 reduction in other costs.

Product Development

Product development expenses decreased $873 for the three months ended September 30, 2023 as compared to the same period in 2022 due to:

•

a $695 decrease in compensation costs (or $1,113 excluding capitalized costs). Product development expenses are reported net of $239 and $657 of costs capitalized to internal-use software for the three months ended September 30, 2023 and 2022, respectively;

•

a $268 reduction in professional services; and

•

a $64 reduction in other costs; partially offset by:

•

a $154 increase in depreciation expense primarily related to capitalized internal use software.

Product development expenses decreased $2,794 for the nine months ended September 30, 2023 as compared to the same period in 2022 due to:

•

a $1,972 decrease in compensation costs (or $3,124 excluding capitalized costs). Product development expenses are reported net of $1,042 and $2,194 of costs capitalized to internal-use software for the nine months ended September 30, 2023 and 2022, respectively;

•

a $1,142 reduction in professional services; and

•

a $138 reduction in other costs; partially offset by:

•

a $458 increase in depreciation expense primarily related to capitalized internal use software.

General and Administrative

General and administrative expenses decreased $690 for the three months ended September 30, 2023 as compared to the same period in 2022 due to:

•

a $419 decrease in professional services primarily related to regulatory filings; and

•

a $609 reduction in insurance; partially offset by:

•

a $97 increase in compensation costs; and

•

a $241 increase in other costs.

General and administrative expenses decreased $3,255 for the nine months ended September 30, 2023 as compared to the same period in 2022 due to:

•

a $1,900 decrease in compensation costs, including a $1,241 decrease in stock-based compensation expense, which was attributable to the modification of awards in the first quarter of 2022 (Note 14);

•

a $1,222 reduction in insurance;

•

an $872 decline in other costs; and

•

a $588 decrease in professional services; partially offset by:

•

a $1,327 increase in bad debts expense due to slowing collections in the current year period.

Other Income and Expense


	Three Months Ended September 30,
	2023			2022			Change ($)			Change (%) 1
Other income (expense):
Interest expense, net	$	(720	)	$	(705	)	$	(15	)		2	%
Change in fair value of derivatives		14			22,264			(22,250	)	nm
Other expense, net		(29	)		(73	)		44		nm
Total other income (expense)	$	(735	)	$	21,486		$	(22,221	)	nm


	Nine Months Ended September 30,
	2023			2022			Change ($)			Change (%) 1
Other income (expense):
Interest expense, net	$	(2,157	)	$	(2,119	)	$	(38	)		2	%
Change in fair value of derivatives		295			36,264			(35,969	)	nm
Other expense, net		(7	)		(962	)		955		nm
Total other income (expense)	$	(1,869	)	$	33,183		$	(35,052	)	nm

An “nm” reference means the percentage is not meaningful.

Interest expense for the three and nine months ended September 30, 2023 was similar to that of the same period in 2022.

The change in fair value of derivatives for the three and nine months ended September 30, 2023 as compared to the same periods in 2022 was due to the recognition of derivatives in connection with the Business Combination and changes in their valuations, which were primarily driven by the decline in Leafly’s stock price during the 2022 periods. See Note 18 to our consolidated financial statements within this Quarterly Report for details on the valuations and the fair value changes in the periods presented.

Other expense, net decreased for the nine months ended September 30, 2023 as compared to the same period in 2022 was due primarily to $874 of costs incurred in connection with the Business Combination during 2022, which were allocated upon closing of the Business Combination to newly issued derivative liabilities that are recorded at fair value on a recurring basis.

Non-GAAP Financial Measures

Earnings Before Interest, Taxes and Depreciation and Amortization (EBITDA) and Adjusted EBITDA

To provide investors with additional information regarding our financial results, we have disclosed EBITDA and Adjusted EBITDA, both of which are non-GAAP financial measures that we calculate as net (loss) income before interest, taxes and depreciation and amortization expense in the case of EBITDA and further adjusted to exclude non-cash, unusual and/or infrequent costs in the case of Adjusted EBITDA. Below we have provided a reconciliation of net (loss) income (the most directly comparable GAAP financial measure) to EBITDA and from EBITDA to Adjusted EBITDA.

We present EBITDA and Adjusted EBITDA because these metrics are key measures used by our management to evaluate our operating performance, generate future operating plans, and make strategic decisions regarding the allocation of investment capacity. Accordingly, we believe that EBITDA and Adjusted EBITDA provide useful information to investors and others in understanding and evaluating our operating results in the same manner as our management.

EBITDA and Adjusted EBITDA have limitations as analytical tools, and you should not consider these in isolation or as a substitute for analysis of our results as reported under GAAP. Some of these limitations are as follows:

•

although depreciation and amortization are non-cash charges, the assets being depreciated and amortized may have to be replaced in the future, and both EBITDA and Adjusted EBITDA do not reflect cash capital expenditure requirements for such replacements or for new capital expenditure requirements;

•

EBITDA and Adjusted EBITDA do not reflect changes in, or cash requirements for, our working capital needs; and

•

EBITDA and Adjusted EBITDA do not reflect interest or tax payments that may represent a reduction in cash available to us.

Because of these limitations, you should consider EBITDA and Adjusted EBITDA alongside other financial performance measures, including net (loss) income and our other GAAP results.

A reconciliation of net (loss) income to non-GAAP EBITDA and Adjusted EBITDA follows:


	Three Months Ended September 30,						Nine Months Ended September 30,
	2023			2022			2023			2022
Net (loss) income	$	(2,210	)	$	15,454		$	(9,043	)	$	10,837
Interest expense, net		720			705			2,157			2,119
Depreciation and amortization expense		276			127			697			276
EBITDA		(1,214	)		16,286			(6,189	)		13,232
Stock-based compensation		997			771			2,235			3,159
Transaction expenses allocated to derivatives and reverse stock split		55			—			55			874
Severance costs		—			—			754			—
Change in fair value of derivatives		(14	)		(22,264	)		(295	)		(36,264	)
Adjusted EBITDA	$	(176	)	$	(5,207	)	$	(3,440	)	$	(18,999	)

The decrease in EBITDA for the three and nine months ended September 30, 2023 versus the same periods in 2022 is primarily due to the change in fair value of derivatives in 2022 as a result of the decline in Leafly’s stock price. See Note 18 to our consolidated financial statements within this Quarterly Report for more information regarding the fair value of derivatives. The increase in Adjusted EBITDA for the three and nine months ended September 30, 2023 versus the same periods in 2022 reflects the cost savings resulting from Leafly’s reductions in force and cost cutting measures described above.

Financial Condition

Cash, Cash Equivalents, and Restricted Cash

Cash, cash equivalents, and restricted cash totaled $14,718 and $25,202 as of September 30, 2023 and December 31, 2022, respectively. Explanations of our cash flows for the periods presented follow.

Cash Flows

Nine Months Ended September 30, 2023

During the nine months ended September 30, 2023, the Company utilized a total of $10,484 of cash to fund: cash operating losses of approximately $3,585; changes in current assets and liabilities of $6,053; and investing activities (primarily capitalized software costs) of $1,015. The changes in current assets and liabilities during the nine months ended September 30, 2023 included reductions in accrued expenses of $3,246 primarily related to the payment of 2022 bonuses and accrued interest as well as the change in accounts receivable of $2,461, and the change in prepaid expenses and other current assets of $467 related to the payment of directors and officers insurance. Of the $10,484 of cash used in the nine months ended September 30, 2023, only $845 was expended during the second and third quarters, reflecting our concerted efforts to become cash flow positive.

Nine Months Ended September 30, 2023 Compared to Nine Months Ended September 30, 2022

As compared to the nine months ended September 30, 2022, cash used in operations decreased by $15,492 to $9,638 for the nine months ended September 30, 2023, mainly due to decreased net loss from operations as a result of the reductions in force and the cost cutting measures employed in 2022 and 2023. See discussions under “—Significant Events” and “— Results of Operations” above for more information. Cash used in investing activities decreased $1,179 to $1,015 primarily due to lower software capitalization in the current year. Cash and restricted cash provided by financing decreased $26,896 over this same period to $169 for the nine months ended September 30, 2023, primarily due to proceeds from the convertible promissory notes and the closing of the Business Combination in 2022. See Notes 1, 12, and 13 to our consolidated financial statements within this Quarterly Report for more information.

Deferred Revenue

Deferred revenue is primarily related to software subscriptions and display ads. The revenue deferred at September 30, 2023 is expected to be recognized in the near term. See Note 9 to our consolidated financial statements within this Quarterly Report for further discussion.

Contractual Obligations and Other Planned Uses of Capital

We are obligated to repay the operating liabilities on our Consolidated Balance Sheets, such as accrued liabilities. In addition, we are obligated to pay any convertible notes when they come due on January 31, 2025 that do not ultimately convert to equity. See Note 11 to our consolidated financial statements within this Quarterly Report for more information.

Liquidity and Capital Resources

We primarily fund our operations and capital expenditures through cash flows generated by operations and our cash, cash equivalents and restricted cash on hand. Our principal liquidity needs in the “near-term” (within the next twelve months) include the direct costs associated with revenues earned, operating expenses, payment of interest on the 2022 Notes and tax payments. The 2022 Notes bear interest at 8% annually, paid in cash semi-annually in arrears on July 31 and January 31 of each year, and mature on January 31, 2025.

To the extent existing sources of liquidity are not sufficient to fund future activities, meet our payment obligations under the 2022 Notes or pursue strategic opportunities, we may need to raise additional funds, which we may seek to do through equity or debt financings, or seek to refinance the 2022 Notes. Any additional equity financing may be dilutive to stockholders. Debt financing, if available, may involve agreements that include equity conversion rights, covenants limiting or restricting our ability to take specific actions, such as incurring additional debt, expending capital, or pursuing certain business opportunities. There can be no assurance that, if needed, we will be able to obtain additional or adequate financing or to refinance or restructure our indebtedness on terms favorable to us, if at all. See, Part I, Item 1A Risk Factors in our 2022 Annual Report under the headings “— We may need to raise additional capital, which may not be available on favorable terms, if at all, causing dilution to our stockholders, restricting our operations or adversely affecting our ability to operate our business.” and “— Risks Relating to our Indebtedness”.

Going Concern Assessment

Leafly has incurred operating losses since its inception and had an accumulated deficit of $73,743 and $64,700 at September 30, 2023 and December 31, 2022, respectively.

Under the rules of ASC Subtopic 205-40 “Presentation of Financial Statements — Going Concern” (“ASC 205-40”), reporting companies are required to evaluate whether conditions and/or events raise substantial doubt about their ability to meet their future financial obligations as they become due within one year after the date that the financial statements are issued. This evaluation takes into account a company’s current available cash and projected cash needs over the one-year evaluation period but may not consider things beyond its control. As noted above, we have experienced revenue declines, incurred recurring operating losses, used cash from operations, and relied on the capital raised in the Business Combination to continue ongoing operations. These conditions, when considered in the aggregate, raise substantial doubt about our ability to continue as a going concern within one year of the date the financial statements included in this Quarterly Report are issued.

•

During the fourth quarter of the year ended December 31, 2022, we implemented a restructuring plan, including a reduction in force of approximately 56 persons and other cost cutting measures, with an estimated expected annual cash savings of approximately $16,000 upon implementation. These cost-cutting measures are expected to allow the Company to prioritize growth opportunities, realign its expense structure, and preserve capital while strengthening its financial position. The cash cost for this initiative was $492 reflecting primarily one-time severance and other employee-related termination benefits incurred during the fourth quarter of 2022.

•

On March 16, 2023, we announced a second restructuring plan further reducing recurring costs and operating expenditures and identifying cost savings that we expect to result in an estimated annual cash savings of an

additional $8,000 upon implementation based on a reduction of an additional 40 personnel at a cash cost of $754 recognized in the first quarter of 2023.

The restructuring plans above have been ~~removed~~implemented and are expected to continue contributing to the cash savings of the Company. We are closely monitoring and reducing operating expenses where we are able to, while ensuring the trajectory and viability of the business remains intact. After considering all available evidence, we determined that, based on both of our cost reduction measures, our current positive working capital of $13,523 as of September 30, 2023 will be sufficient to meet our capital requirements for a period of at least twelve months from ~~Leafly's outstanding shares effective~~the date that our September 30, 2023 financial statements are issued. We believe our restructuring plans alleviate the substantial doubt about our ability to continue as a going concern within one year of the date these financial statements are issued. Management will continue to evaluate our liquidity and capital resources.

Upon the closing of the Business Combination, Leafly issued the 2022 Notes, which provided incremental funding for our operations. Note 11 to our consolidated financial statements within this Quarterly Report provides additional information regarding the 2022 Notes.

We believe that our capital resources are sufficient to fund our operations for at least the following 12 months.

Nasdaq Notifications of Noncompliance

On November 2, 2022, we received a letter from the Staff of Nasdaq indicating that the Company did not meet the Nasdaq’s Bid Price Requirement and that we had until May 1, 2023 to regain compliance. On May 2, 2023, as a result of the Company failing to regain compliance with the Bid Price Requirement, we received a letter from Nasdaq notifying us that the Company’s common stock would be subject to delisting from Nasdaq unless we timely requested a hearing before the Panel and submitted a plan of compliance. We submitted a plan and on May 23, 2023, the Panel approved it, giving us until October 30, 2023 to regain compliance with the Bid Price Requirement. On September 29, 2023, we received formal notice from Nasdaq (“Compliance Notice”) confirming that the Company regained compliance with the Bid Price Requirement, will continue to be listed and traded on the Nasdaq Capital Market and the listing matter was closed. As of the date of ~~purchase~~the Compliance Notice, we met the net income from continuing operations listing standards applicable to companies listed on the Nasdaq Capital Market, as set forth in Nasdaq Listing Rules 5550(a) and ~~placed into treasury. The FPA holders elected to have all but $360 disbursed from the escrow account and are~~5550(b)(3) (Note 8). However, we can give no assurance that we will be able to ~~claim~~satisfy the ~~remainder any time until August 1, 2023. If unclaimed,~~applicable Nasdaq listing standards in the ~~remaining funds~~future. See Part II, Item 1A Risk Factors in ~~escrow~~this Quarterly Report under the heading“— Our shares of common stock are listed on Nasdaq, but we cannot guarantee that we will be ~~distributed~~able to satisfy the applicable listing standards going forward.”

Off-Balance Sheet Arrangements

We did not have any off-balance sheet arrangements as of September 30, 2023.

Contractual Obligations

Other than our 2022 Notes (see Note 11 to our consolidated financial statements), we do not have any long-term debt, lease obligations or other long-term liabilities. We have entered into several multi-year licensing and administration agreements in the ordinary course of business, the cost of which are reflected within general and administrative expense within our statements of operations as costs are incurred.

Critical Accounting Estimates

The preparation of financial statements and related disclosures in conformity with GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities, disclosure of contingent assets and liabilities at the date of the financial statements, and income and expenses during the periods reported. Actual results could materially differ from those estimates.

We believe there have been no material changes to the ~~Company.~~

items that we disclosed as our critical accounting estimates under Part II, Item 7, “Management’s Discussion and Analysis of Financial Condition and Results of Operations,” in our 2022 Annual Report.

Recently Issued and Adopted Accounting Pronouncements

Reference is made to Note 2 for information about recently issued accounting pronouncements.

Item 3. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

Leafly is a smaller reporting company as defined by Rule 12b-2 of the Exchange Act and is not required to provide the information otherwise required with respect to market risk.

Item 4. CONTROLS AND PROCEDURES

Evaluation of Disclosure Controls and Procedures

The term “disclosure controls and procedures,” as defined in Rules ~~13a-15~~13a-15(e) and ~~15d-15~~15d-15(e) under the Exchange Act refers to controls and procedures that are designed to ensure that information required to be disclosed by a company in the reports that it files or submits under the Exchange Act is recorded, processed, summarized and reported within the time periods specified in the SEC’s rules and forms. Disclosure controls and procedures include, without limitation, controls and procedures designed to ensure that information required to be disclosed by a company in the reports that it files or submits under the Exchange Act is accumulated and communicated to the company’s management, including its principal executive and principal financial officers, or persons performing similar functions, as appropriate to allow timely decisions regarding required disclosure.

Because there are inherent limitations in all control systems, a control system, no matter how well conceived and operated, can provide only reasonable, as opposed to absolute, assurance that the objectives of the control system are met. These inherent limitations include the realities that judgments in decision-making can be faulty, and that breakdowns can occur because of simple error or mistake. Additionally, controls can be circumvented by the individual acts of some persons, by collusion of two or more people, or by management override of the control. Further, the design of a control system must reflect the fact that there are resource constraints, and the benefits of controls must be considered relative to their costs.

Our management, with the participation of our Chief Executive Officer and Chief Financial Officer, evaluated the effectiveness of our disclosure controls and procedures as of the end of the period covered by this Quarterly Report on Form 10-Q. Based on that evaluation, our Chief Executive Officer and Chief Financial Officer concluded that our disclosure controls and procedures were effective, at the reasonable assurance level, as of the end of the period covered by this Quarterly Report.

Changes in Internal Control over Financial Reporting

There have been no changes in our internal control over financial reporting (as defined in Rules ~~13a-15(d)~~13a-15(f) and 15d-15(f) under the Exchange Act) that have materially affected, or are reasonably likely to materially affect, our internal control over financial reporting during the ~~six~~three months ended ~~June~~September 30, ~~2022.~~

2023.

Part II - Other Information

Item 1. LEGAL PROCEEDINGS.

We are involved in legal and administrative proceedings and litigation arising in the ordinary course of business. We believe that the potential liability, if any, in excess of amounts already accrued from all proceedings, claims and litigation will not have a material effect on our financial position, cash flows or results of operations when resolved in a future period. There have been no material developments to the legal proceedings reported in the 2022 Annual Report.

Item 1A. RISK FACTORS.

Risk factors that affect our business and financial results are discussed in Part I, Item 1A of our 2022 Annual Report and in Part II, Item 1A of our Q1 and Q2 2023 10-Qs. As of the date of this report, other than as set forth below, we are not aware of any material changes in the risk factors disclosed in our 2022 Annual Report or in our Q1 and Q2 2023 10-Qs. You should carefully consider the risks and uncertainties described herein and in our 2022 Annual Report and Q1 and Q2 2023 10-Qs, which have the potential to affect our business, financial condition, results of operations, cash flows or prospects in a material and adverse manner. The risks described herein and in our 2022 Annual Report and Q1 and Q2 2023 10-Qs are not the only risks we face, as there are additional risks and uncertainties not currently known to us or that we currently deem to be immaterial which may in the future adversely affect our business, financial condition and/or operating results.

Our shares of common stock are listed on Nasdaq, but we cannot guarantee that we will be able to satisfy the applicable listing standards going forward.

Nasdaq requires listed companies to comply with certain standards to remain listed. While we believe we currently comply with applicable Nasdaq listing standards, we recently were out of compliance and would have been subject to delisting if we were unable to cure the deficiencies. On October 28, 2022, the Company received a letter from the Staff of Nasdaq providing notification that the Company no longer complied with the $50 million in market value of listed securities standard for continued listing on the Nasdaq Global Market under Nasdaq Listing Rule 5450(b)(2)(A) and that the Company also did not comply with either of the two alternative standards of Listing Rule 5450(b), the equity standard and the total assets and total revenue standard. On April 19, 2023, Nasdaq approved the Company’s application to transfer the listing of its common stock and warrants from the Nasdaq Global Market to the Nasdaq Capital Market, effective April 21, 2023, on the basis that the Company complied with the net income standard for continued listing on the Nasdaq Capital Market under Nasdaq Listing Rule 5550(b)(3). The transfer of the listing resolved the October 28, 2022 noncompliance notification.

On November 2, 2022, the Company received a letter from the Staff of Nasdaq indicating that it did not meet the requirement to maintain a minimum bid price of $1 per share, as required by the Bid Price Requirement and that it had until May 1, 2023 to regain compliance. On May 2, 2023, as a result of the Company not regaining compliance with the Bid Price Requirement, the Company received a letter from Nasdaq notifying it that the Company’s common stock would be subject to delisting from Nasdaq unless the Company timely requested a hearing before the Panel and submitted a plan of compliance. On May 23, 2023, the Panel approved the Company’s plan of compliance, giving the Company until October 30, 2023 to regain compliance with the Bid Price Requirement. On September 12, 2023, the Company implemented a one-for-twenty reverse split of its common stock (Note 12), and on September 29, 2023, the Company received the Compliance Notice from Nasdaq confirming that the Company regained compliance with the Bid Price Requirement, will continue to be listed and traded on the Nasdaq Capital Market, and the listing matter was closed.

As of the date of the Compliance Notice, we met the net income from continuing operations listing standards applicable to companies listed on the Nasdaq Capital Market, as set forth in Nasdaq Listing Rules 5550(a) and 5550(b)(3). However, we can give no assurance that we will be able to satisfy the applicable Nasdaq listing standards in the future. If we are delisted from the Nasdaq Capital Market, we may not qualify for listing on another national securities exchange. Accordingly, delisting from the Nasdaq Capital Market could make trading our common stock more difficult for investors, potentially leading to declines in our share price and liquidity. In addition, without a Nasdaq market listing, stockholders may have a difficult time getting a quote for the sale or purchase of our stock, the sale or purchase of our stock would likely be made

more difficult and the trading volume of our stock could decline. Delisting from Nasdaq could also result in negative publicity and make it more difficult for us to raise additional capital. The absence of such a listing may adversely affect the acceptance of our common stock as transaction consideration or the value accorded our common stock by other parties. Further, if we are delisted, we would also incur additional costs under state blue sky laws in connection with any sales of our securities. These requirements could severely limit the market liquidity of our common stock and the ability of our stockholders to sell our common stock in the secondary market. We cannot assure you that our common stock and/or warrants, if delisted from Nasdaq, will be listed on another securities exchange or quoted on an over-the counter quotation system. If our common stock is delisted, it may come within the definition of “penny stock” as defined in the Exchange Act and would be covered by Rule 15g-9 of the Exchange Act. That Rule imposes additional sales practice requirements on broker-dealers who sell securities to persons other than established customers and accredited investors which may further limit the market liquidity of our common stock and the ability of our stockholders to sell our common stock in the secondary market.

Item 6. ~~EXHIBITS~~

EXHIBITS.

The following documents are included as exhibits to this Quarterly Report on Form 10-Q:


			Incorporated by Reference
Exhibit Number		Exhibit Description	Form	Period Ending	Exhibit	Filing Date

3.1		Certificate of Amendment	8.K	09/08/23	3.1	09/11/23

10.1	+	Form of Executive Severance Agreement	8-K	07/28/23	10.1	07/28/23

10.2	* +	Form of Amended and Restated 2022 PSU Award Agreement

31.1	*	Certification of Chief Executive Officer of Leafly pursuant to Rules 13a-14(a) and 15d-14(a) under the Securities Exchange Act of 1934, as adopted pursuant to Section 302 of the Sarbanes-Oxley Act of 2002

31.2	*	Certification of Chief Financial Officer of Leafly pursuant to Rules 13a-14(a) and 15d-14(a) under the Securities Exchange Act of 1934, as adopted pursuant to Section 302 of the Sarbanes-Oxley Act of 2002

32.1	#	Certifications of Chief Executive Officer and Chief Financial Officer of Leafly pursuant to Section 906 of the Sarbanes-Oxley Act of 2002

101.INS	***	Inline XBRL Instance Document

101.SCH	****	Inline XBRL Taxonomy Extension Schema Document

101.CAL	****	Inline XBRL Taxonomy Extension Calculation Linkbase Document

101.LAB	****	Inline XBRL Taxonomy Extension Label Linkbase Document

101.PRE	****	Inline XBRL Taxonomy Extension Presentation Linkbase Document

101.DEF	****	Inline XBRL Taxonomy Extension Definition Linkbase Document

104	***	Cover Page Interactive Data File


~~Exhibit~~ ~~Number~~ *	~~Exhibit Description~~Filed herewith.

~~2.1~~			Agreement and Plan of Merger, dated as of August 9, 2021, by and among Leafly Holdings, Inc., Merida Merger Corp. I, Merida Merger Sub, Inc. and Merida Merger Sub II, LLC (incorporated by reference to Exhibit 2.1 to the Company's Form S-1 filed with the SEC on May 5, 2022).

~~2.2~~			First Amendment to the Agreement and Plan of Merger, dated as of September 8, 2021, by and among Leafly Holdings, Inc., Merida Merger Corp. I, Merida Merger Sub, Inc. and Merida Merger Sub II, LLC (incorporated by reference to Exhibit 2.2 to the Company's Form S-1 filed with the SEC on May 5, 2022).

~~2.3~~			Second Amendment to the Agreement and Plan of Merger, dated as of January 11, 2021, by and among Leafly Holdings, Inc., Merida Merger Corp. I, Merida Merger Sub, Inc. and Merida Merger Sub II, LLC (incorporated by reference to Exhibit 2.3 to the Company's Form S-1 filed with the SEC on May 5, 2022).

~~3.1~~			Second Amended and Restated Certificate of Incorporation of Leafly Holdings, Inc., dated February 4, 2022 (incorporated by reference to Exhibit 3.1 to the Company's Form 10-K filed with the SEC on March 31, 2022).

~~3.2~~			~~Amended and Restated By-Laws of Leafly Holdings, Inc., dated February 4, 2022 (incorporated by reference to Exhibit 3.2 to the Company's Form 8-K filed with the SEC on February 10, 2022).~~

31.1*			Certification of Chief Executive Officer of Leafly pursuant to Rules 13a-14(a) and 15d-14(a) under the Securities Exchange Act of 1934, as adopted pursuant to Section 302 of the Sarbanes-Oxley Act of 2002

31.2*			Certification of Chief Financial Officer of Leafly pursuant to Rules 13a-14(a) and 15d-14(a) under the Securities Exchange Act of 1934, as adopted pursuant to Section 302 of the Sarbanes-Oxley Act of 2002

32*			~~Certifications of Chief Executive Officer and Chief Financial Officer of Leafly pursuant to Section 906 of the Sarbanes-Oxley Act of 2002~~

~~101.INS~~		***	~~Inline XBRL Instance Document~~

~~101.SCH~~		~~****~~	~~Inline XBRL Taxonomy Extension Schema Document~~

~~101.CAL~~		~~****~~	~~Inline XBRL Taxonomy Extension Calculation Linkbase Document~~

~~101.LAB~~		~~****~~	~~Inline XBRL Taxonomy Extension Label Linkbase Document~~

~~101.PRE~~		~~****~~	~~Inline XBRL Taxonomy Extension Presentation Linkbase Document~~

~~101.DEF~~		~~****~~	~~Inline XBRL Taxonomy Extension Definition Linkbase Document~~

~~104~~		~~***~~	~~Cover Page Interactive Data File~~


*		~~Filed herewith.~~
**		~~Furnished herewith.~~
~~***~~		The XBRL Instance Document and Cover Page Interactive Data File do not appear in the Interactive Data File because their XBRL tags are embedded within the Inline XBRL document.
****	Submitted electronically ~~herewith~~herewith.
#	In accordance with Item 601(b)(32)(ii) of Regulation S-K and SEC Release No. 34-47986, the certifications furnished in Exhibit 32 hereto are deemed to accompany this Form 10-Q and will not be deemed “filed” for purposes of Section 18 of the Exchange Act or deemed to be incorporated by reference into any filing under the Exchange Act or the Securities Act except to the extent that the registrant specifically incorporates it by reference.
+	Management contract or compensation plan or arrangement.

SIGNATURES

Pursuant to the requirements of Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized, on ~~December 2, 2022.~~

November 13, 2023.


	Leafly Holdings, Inc.

	By:	/s/ Yoko Miyashita
		Yoko Miyashita
		Chief Executive Officer

	By:	/s/ Suresh Krishnaswamy
		Suresh Krishnaswamy
		Chief Financial Officer

~~/s/ Yoko Miyashita~~

~~By: Yoko Miyashita~~

~~Chief Executive Officer~~

~~Leafly Holdings, Inc.~~

~~/s/ Suresh Krishnaswamy~~

~~By: Suresh Krishnaswamy~~

~~Chief Financial Officer~~

~~Leafly Holdings, Inc.~~


Delaware		84-2266022
(State or other jurisdiction of incorporation or organization)		(I.R.S. Employer Identification No.)
113 Cherry Street, PMB 88154 Seattle, Washington		~~98104~~ 98104-2205
(Address of principal executive offices)		(Zip Code)

					Page
	Cautionary Note Regarding Forward-Looking Statements	~~Page~~2
Part I	Financial Information	3
Item 1.	Condensed Consolidated Financial Statements (Unaudited) ~~(unaudited)~~	3
			Condensed Consolidated Balance Sheets as of ~~June~~September 30, ~~2022~~2023 and December 31, ~~2021 (audited)~~2022 (Audited)	3
	Condensed Consolidated Statements of Operations for the Three and ~~Six~~Nine Months Ended ~~June~~September 30, ~~2022~~2023 and ~~2021~~2022	4
	Condensed Consolidated Statements of Changes in Stockholders ~~Equity (Deficit)~~Deficit for the Three and ~~Six~~Nine Months Ended ~~June~~September 30, ~~2022~~2023 and ~~2021~~2022	5
	Condensed Consolidated Statements of Cash Flows for the ~~Six~~Nine Months Ended ~~June~~September 30, ~~2022~~2023 and ~~2021~~2022	67
	Notes to Condensed Consolidated Financial Statements	78
Item 2.	Management’s Discussion and Analysis of Financial Condition and Results of Operations	32
Item 3.	Quantitative and Qualitative Disclosures About Market Risk	43
Item 4.	Controls and Procedures	2544
Part II	Other Information
~~Part II~~ Item 1.	~~Other Information~~Legal Proceedings	2644
Item 6.1A.	~~Exhibits~~Risk Factors	2644
~~Signatures~~Item 6.	Exhibits	2645


	September 30, 2023			December 31, 2022

Furniture and equipment	$	454		$	740
Capitalized internal-use software		3,352			2,310
		3,806			3,050
Less: accumulated depreciation and amortization		(1,265	)		(765	)
	$	2,541		$	2,285


	June 30, 2022		December 31, 2021
Furniture and equipment	$	882	$	1,049
Leasehold improvements	—		2
Internal-use software	1,326		—
	2,208		1,051
Less: accumulated depreciation and amortization	(647)		(738)
	$	1,561	$	313


	June 30, 2022		December 31, 2021
Accrued bonuses	$	1,170	$	3,668
Other employee-related liabilities	2,819		2,131
Accrued interest	960		1,313
Other accrued expenses 1	1,190		1,213
	$	6,139	$	8,325


☒			QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934


☐	TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934


	June 30, 2022		December 31, 2021
ASSETS
Current assets
Cash and cash equivalents	$	35,398	$	28,565
Accounts receivable, net of allowance for doubtful accounts of $1,469 and $1,848, respectively	3,005		2,958
Deferred transaction costs	—		2,840
Prepaid expenses and other current assets	5,323		1,347
Restricted cash	31,868		130
Total current assets	75,594		35,840
Property, equipment, and software, net	1,561		313
Total assets	$	77,155	$	36,153

LIABILITIES AND STOCKHOLDERS' DEFICIT
Current liabilities
Accounts payable	$	2,658	$	3,048
Accrued expenses and other current liabilities	6,139		8,325
Deferred revenue	2,467		1,975
Current portion of convertible promissory notes, net	—		31,377
Forward share purchase agreements derivative liability	17,763		—
Total current liabilities	29,027		44,725

Non-current liabilities
Non-current portion of convertible promissory notes, net	28,590		—
Private warrants derivative liability	3,693		—
Escrow shares derivative liability	3,481		—
Stockholder earn-out rights derivative liability	12,147		—
Total non-current liabilities	47,911		—

Commitments and contingencies (Note 8)

Stockholders' deficit
Preferred stock; $0.0001 par value; 5,000 and 6,578 authorized, — and 6,140 issued and outstanding, and aggregate liquidation preference of $— and $19,436 at June 30, 2022 and December 31, 2021, respectively	—		1
Common stock; $0.0001 par value; 200,000 and 69,361 authorized at June 30, 2022 and December 31, 2021, respectively; 42,990 and 25,086 shares issued and outstanding at June 30, 2022 and December 31, 2021, respectively	4		3
Additional paid-in capital	74,600		61,194
Accumulated deficit	(74,387)		(69,770)
Total stockholders' deficit	217		(8,572)
Total liabilities and stockholders' deficit	$	77,155	$	36,153


	Three Months Ended June 30,				Six Months Ended June 30,
	2022		2021		2022		2021
Revenue	$	12,050	$	10,588	$	23,470	$	20,063
Cost of revenue	1,441		1,213		2,896		2,303
Gross profit	10,609		9,375		20,574		17,760
Operating expenses
Sales and marketing	8,112		4,346		15,126		8,149
Product development	4,056		3,213		7,521		6,383
General and administrative	7,310		3,030		14,241		5,536
Total operating expenses	19,478		10,589		36,888		20,068
Loss from operations	(8,869)		(1,214)		(16,314)		(2,308)
Interest expense, net	(717)		(109)		(1,414)		(108)
Change in fair value of derivatives	24,397		—		14,000		—
Other (expense) income, net	(52)		6		(889)		(10)
Net income (loss)	$	14,759	$	(1,317)	$	(4,617)	$	(2,426)

Net income (loss) per share:
Basic	$	0.39	$	(0.05)	$	(0.13)	$	(0.10)
Diluted	$	0.37	$	(0.05)	$	(0.13)	$	(0.10)

Weighted average shares outstanding:
Basic	37,415		24,808		35,097		24,786
Diluted	42,041		24,808		35,097		24,786


	Three and Six Months Ended June 30, 2021
	Series A Preferred Stock			Class 1, Class 2, and Class 3 Common Stock			Additional Paid-In Capital		Accumulated Deficit		Total
	Shares	Amount		Shares	Amount
Balance at December 31, 2020	6,140	$	1	24,752	$	2	$	59,812	$	(57,746)	$	2,069
Net loss	—	—		—	—		—		(1,109)		(1,109)
Stock-based compensation	—	—		—	—		181		—		181
Exercise of stock options	—	—		36	—		40		—		40



Balance at March 31, 2021	6,140	$	1	24,788	$	2	$	60,033	$	(58,855)	$	1,181
Net loss	—	—		—	—		—		(1,317)		(1,317)
Stock-based compensation	—	—		—	—		340		—		340
Exercise of stock options	—	—		49	—		68		—		68
Balance at June 30, 2021	6,140	$	1	24,837	$	2	$	60,441	$	(60,172)	$	272


	Three Months Ended June 30,				Six Months Ended June 30,
	2022		2021		2022		2021
Advertising	$	11,899	$	10,562	$	23,228	$	19,973
Other services	151		26		242		90
	$	12,050	$	10,588	$	23,470	$	20,063


	Three Months Ended June 30, 2022		Three Months Ended June 30, 2021
	Common		Class 1		Class 2		Class 3
Net income (loss) (A)	$	14,759	$	(498)	$	(730)	$	(89)
Income impact of convertible promissory notes	600		—		—		—
Total undistributed income (loss) (B)	$	15,359	$	(498)	$	(730)	$	(89)

Weighted average shares outstanding (C)	37,415		9,379		13,755		1,675
Dilutive effect of convertible promissory notes	2,429		—		—		—
Dilutive effect of stock-based awards	2,197		—		—		—
Common stock and common stock equivalents (D)	42,041		9,379		13,755		1,675

Net income (loss) per share:
Basic (A/C)	$	0.39	$	(0.05)	$	(0.05)	$	(0.05)
Diluted (B/D)	$	0.37	$	(0.05)	$	(0.05)	$	(0.05)


	Six Months Ended June 30, 2022		Six Months Ended June 30, 2021
	Common		Class 1		Class 2		Class 3
Net loss	$	(4,617)	$	(918)	$	(1,346)	$	(162)
Weighted average shares outstanding	35,097		9,379		13,755		1,652
Basic and diluted net loss per share	$	(0.13)	$	(0.10)	$	(0.10)	$	(0.10)


Description	Level	Fair Value at June 30, 2022		Fair Value at March 31, 2022		Fair Value at February 4, 2022		Gain (Loss) Three Months Ended June 31, 20221		Gain (Loss) Six Months Ended June 31, 20221
Private Warrants derivative liability	3	$	3,693	$	7,989	$	3,916	$	4,296	$	223
Forward share purchase agreements derivative liability	3	17,763		7,452		14,170		$	(10,311)	$	(3,593)
Escrow Shares derivative liability	3	3,481		10,129		6,868		$	6,648	$	3,387
Stockholder earn-out rights derivative liability	3	12,147		35,912		26,131		$	23,765	$	13,984
Total		$	37,084	$	61,482	$	51,085	24,397		$	14,000


	June 30, 2022		March 31, 2022		February 4, 2022
Exercise price	$	11.50	$	11.50	$	11.50
Stock price	$	4.50	$	8.28	$	6.53
Volatility	51.6%		36.7%		34.3%
Term (in years)	4.59		4.85		5.00
Risk-free rate	3.0%		2.4%		1.8%
Dividend yield	0.0%		0.0%		0.0%